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Scanned  from  the  collections  of 
The  Library  of  Congress 


AUDIO-VISUAL  CONSERVATION 
at  The  LIBRARY  if  CONGRESS 


-  -1ST' 


Packard  Campus 
for  Audio  Visual  Conservation 
www.loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 
www.  loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


5 -OCT-? 


PUBLISHER'S 


i 


OL.  85,  NO.  1 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  JANUARY  5,  1959 


TEN  CENTS 


New  Minimum  Pay  Schedule  for  N.  Y.  For  industry 

State  Signed;  Goes  in  Effect  March  1  To  11 -TV  Bills 


DITORIAL  

J.  A.'s  Sweep 


>eace  for  Loew's 


By  Sherwin  Kane 

rHE  recognition  accorded  United 
Artists'  entries  by  the  New  York 
Film  Critics  in  their  annual  voting 
>r  the  year's  best  last  week  was  im- 
■essive  indeed. 

Stanley  Kramer's  "The  Defiant 
nes"  was  voted  best  picture  by  a 
TO-thirds  majority  of  the  15  voting 
itics  on  a  third  ballot,  which  was 

itself  an  unusual  example  of  un- 
limity  within  the  frequently  sharply 
vided  group.  Runner-up  was  an- 
her  United  Artists'  entry,  Hecht- 
ill-Lancaster's  "Separate  Tables." 

David  Niven  was  voted  best  actor 
ir  his  role  in  "Separate  Tables," 
inning  out  over  Alec  Guinness  for 
s  work  in  "The  Horse's  Mouth,"  an- 
her  U.A.  release. 


Best  actress  of  the  year  honors 
ent  to  Susan  Hayward  for  her  per- 
rmance  in  Figaro,  Inc.'s  "I  Want 
Live,"  also  distributed  by  U.A. 

Stanley  Kramer  was  named  best 
rector  of  the  year  for  his  work  on 
Defiant  Ones"  and  Nathan  E.  Doug- 
s  and  Harold  Jacob  Smith  were 
ted  for  best  screen  writing  for  their 
reen  play  for  the  same  production, 
tie  writing  award  had  been  re-in- 
aduced  by  the  critics  after  a  two- 
•ar  lapse. 

Thus,  United  Artists'  entries  won 
I  five  of  the  domestic  film  awards 
imprising  the  critics'  voting.  The 
ily  other  citation  went  to  Jacques 
ati's  "Mon  Oncle,"  Continental  Dis- 
ibuting's  French  production,  which 
as  voted  best  foreign  film. 

United  Artists  is  to  be  congratulated 
i  its  remarkable  showing.  Happily, 
om    boxoffice   results    in  evidence, 

is  is  one  of  those  eventful  occasions 
i  which  the  paying  customers  are 
complete  agreement  with  the  cri- 


^HE  purchase  last  week  by  Nathan 
and  Maxwell  Cummings  and  Paul 
athanson,    avowedly    friendly  to 
>seph  R.  Vogel's  management,  of  a 
bstantial  part  of  the  Loew's  stock- 
ddings  of  all  dissident  elements  on 
e  company's  board,  would  appear 
dispel  the  earlier  threat  of  a  proxy 
;ht  for  the  second  consecutive  year, 
ith  all  its  concomitant  disruption  of 
(Continued  on  page  2) 


An  order  increasing  the  basic  minimum  wage  in  New  York  State  for  em- 
ployees in  the  amusement  and  recreation  industries  from  75  cents  to  $1  was 
signed  by  retiring  Industrial  Commissioner  Isador  Lubin  last  week.  The  new 
wage  standard  is  effective  on  March  1 
and  will  be  increased  again  Oct.  1, 
1959,  at  which  time  it  becomes  $1.05 
permanently. 

In  the  case  of  certain  occupations 
in    motion   picture   theatres  special 
other  rates  were  set.  This   was  in 
compliance  with  revised  reeommenda- 
( Continued  on  page  4  ) 


Warn  of  Over-Optimism 
In  SBA  Loan  Changes 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  4.  -  Senate 
Small  Business  Committee  officials 
cautioned  the  industry  against  over- 
optimism  on  benefits  to  be  derived 
from  the  recent  liberalization  of  the 
Small  Business  Administration's  thea- 
tre loan  policy. 

The  SBA  last  week  agreed  to  make 
(Continued  on  page  6) 

Columbia  Sales  Meeting 
Begins  in  D.  C.  Today 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  4.-Columbia 
Pictures  launches  the  first  of  its  series 
of  four  regional  sales  meetings  here  to- 
morrow at  the  Statler  Hotel  with  Rube 
Jackter,  vice-president  and  general 
sales  manager,  presiding.  The  sessions 
( Continued  on  page  2 ) 


Music  Hall  Records 
Set  Holiday  Pace 

New  Year's  came  in  with  a  bang 
on  Broadway  and  Sixth  Avenue  last 
week.  Led  by  a  spectacular  set  of 
records  at  the  Music  Hall,  all  the 
downtown  houses  reported  excellent 
to  terrific  business  through  the  end 
of  the  holiday  period. 

At  the  Hall  executives  were  grin- 
ning at  three  brand  new  records.  Re- 
ceipts New  Year's  Eve,  December  31, 
were  $39,616,  biggest  single  day  and 
biggest  New  Year's  Eve  in  the  his- 
( Continued  on  page  4 ) 


NT  Files  Prospectus 
On  Acquisition  of  NTA 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  4.-National 
Theatres,  Inc.,  has  asked  the  Securities 
and  Exchange  Commission  to  register 
securities  needed  to  effect  its  acquisi- 
tion of  National  Telefilm  Associates, 
Inc. 

The  registration  statement  covers 
$20,000,000  of  5%  per  cent  sinking 
fund  subordinated  debentures  due 
March  1,  1974;  stock  purchase  war- 
rants for  454,545  shares  of  $1  par 
common;  and  485,550  warrants  to  pur- 
( Continued  on  page  4 ) 


Censorship  Bills  on  Agenda  for  Legislatures 
In  7  States  in  '59/  Other  Items  on  Films 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  4.— Legislatures  in  46  states  will  meet  this  year  and 
many  are  expected  to  be  quite  active  in  areas  affecting  the  industry.  The  three 
legislatures  which  will  not  be  in  session  are  Kentucky,  Mississippi  and  Virginia. 
And  1959  will  mark  the  first  time  that  Alaska  will  bear  watching  as  a  state. 

Seven  states  will  definitely  introduce  censorship  bills  and  other  states  will 
probably  do  so,  too,  in  the  opinion  of  industry  observers.  New  York  and 
Maryland  will  attempt  to  amend  their  existing  censorship  laws.  Ohio,  Penn- 
sylvania, Wisconsin,  West  Virginia  and  Florida  will  try  to  pass  legislation 
setting  up  state  censors.  Some  of  these  bills  may  be  aimed  at  advertising  of 
motion  pictures;  some  may  try  to  set  up  a  schedule  rating  pictures  for  juvenile 
viewers. 

In  addition,  many  states,  looking  for  new  sources  of  revenue  to  cover 
growing  expenses,  will  doubtless  attempt  to  pass  bills  establishing  withholding 
or  admission  taxes.  Bills  raising  the  minimum  wage  are  also  expected,  as  are 
anti-checking  bills. 


Top  Upcoming 
Congress  Item 

Legislators  Seen  Under 
Pressure  to  Act  Soon 


By  J.  A.  OTTEN 

WASHINGTON,  Jan.  4.-Efforts  to 
secure  legislation  outlawing  both 
broadcast  and  wired  toll  television 
may  prove  to  be  the  top  item  of  legis- 
lative interest  for  the  motion  picture 
industry  in  the  coming  session  of 
Congress. 

Exhibitor  groups  have  indicated 
they  would  seek  such  legislation.  In 
any  event,  Congress  will  be  under 
pressure  to  do  something  one  way  or 
the  other,  since  the  Federal  Communi- 
cations Commission  has  indicated  it 
( Continued  on  page  6 ) 

Harris  Plans  to  file 
Toll-TV  Bill  for/jr 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  4.  -  House 
Commerce  Committee  chairman  Har- 
ris (D.,  Ark.)  said  he  would  file  early 
in  the  new  Congess,  possibly  on  open- 
ing day,  a  new  anti-toll-TV  bill. 

Harris  would  not  give  details,  but 
it  was  considered  likely  the  bill  would 
be  aimed  at  both  wire  and  broadcast 
toll  TV.  Harris  has  been  a  leading 
opponent  of  toll  television,  and  re- 
cently indicated  he  could  see  little 
difference  between  the  evils  of  the 
two  types. 

The  Federal  Communications  Com- 
mission has  proposed  field  tests  of 
broadcast  toll  TV,  but  agreed  to  hold 
(Continued  on  page  6) 


Para.  Executive  Meets 
On  Coast  This  Week 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  4.-Paramount 
home  office  and  production  executives 
this  week  will  gather  at  the  Hollywood 
studio  for  a  series  of  discussions  on 
1959  product  and  policies.  Arriving 
from  New  York  over  the  weekend 
were  Barney  Balaban,  Paramount  pres- 
ident; Paul  Raibourn  and  George 
(Continued  on  page  4) 


Motion  Picture  Daily 


r/v 


Monday,  January  5,  1959 


personal 
mention 


EDITORIAL 


jyjOXTAGUE  F. 


COWTHORPE, 
J-.V'JL  president  of  the  Butterfield 
Theatres,  Detroit,  is  in  Phoenix,  Ariz., 
from  there  for  tw  o  weeks. 


Spence  Steixhurst.  southern  pub- 
licity  representative  for  American  In- 
ternational Pictures,  has  returned  to 
Atlanta  with  his  family  from  a  holiday 
in  Buffalo.  N.  V. 


Mrs-  John  E.  McGrath  recently 
gave  birth  to  her  eighth  child,  a  boy, 
in  Albany,  N.  Y.  Father  is  head  of  the 
Albany  Theatre  Supply  Company, 
and  grandfather  is  John  Bylancik, 
former  branch  manager  for  National 
Screen  Service  there. 

• 

James   E.   Few,   southern  district 
manager  for  Continental  Distributing 
Co.,  has  returned  to  his  Atlanta  of- 
fice after  a  business  trip  to  Florida. 
• 

Mort  Abrahams,  director  of  pro- 
gramming of  production  for  NTA,  left 
New  York  for  London  at  the  weekend. 


Sam  Bronston,  producer,  returned 
to  New  York  on  Friday  from  London 
via  B.O.A.C. 


Carroll  Baker,  who  will  star  in 
Paramount's  forthcoming  "But  Not  for 
Me,"  left  New  York  at  the  weekend 
for  Hollywood. 

• 

Fay  Compton  and  Maureen  De- 
lanev,  British  actresses,  have  arrived 
here  from  London  via  B.O.A.C. 


'Times'  Tells  Identity 
Of  'Defiant  Ones'  Writer 

Thomas  M.  Pryor  in  an  exclusive 
story  in  the  "New  York  Times"  Thurs- 
day reported  that  Nathan  E.  Doug- 
las, co-author  of  "The  Defiant  Ones," 
is  Nedrick  Young,  who  invoked  the 
Fifth  Amendment  as  a  witness  in  1953 
before  the  House  subcommittee  inves- 
tigating Communism  in  Hollywood. 

"The  Defiant  Ones"  was  voted  the 
best  film  of  1958  by  the  New  York 
Film  Critics  last  week  and  the  screen 
play  by  "Douglas"  and  Harold  J. 
Smith,  who  shared  the  writing  credits, 
was  voted  the  best  screenplay  of  the 
year. 

The  "Times"  story  said  that  Young 
is  registered  under  both  his  legal  and 
pen  name  in  the  Writers  Guild  of 
America,  West.  The  report  raised  the 
question  of  the  eligibility  of  the 
screenplay  for  an  Academy  Award  un- 
der an  amendment  to  the  Academy  by- 
laws passed  last  year. 


(Continued  from  page  1) 
normal  functions  within  the  company, 
and  its  needless  burden  of  unproduc- 
tive expenditures. 

With  its  board  about  to  be  reor- 
ganized, with  new  support  for  Vogel's 
policies  and  with  the  fortunes  of  the 
company  already  on  the  upturn,  a 
period  of  well-deserved  peace,  and 
with  it  opportunity  for  rewarding  ac- 
complishment, appears  at  hand. 

The  entire  industry  rejoices  in  this 
prospect  of  a  truly  happy  New  Year 
for  Loew's  and  its  management. 

Distributors  Win  S.  C. 
Percentage  Suit 

Special  to  THE  DAILY 

COLUMBIA,  S.  C,  Jan.  4.-Dam- 
ages  aggregating  $93,577.81  for  per- 
centage under-reporting  at  some  nine 
theatres  operated  by  H.  B.  Ram  of  Ai- 
ken and  various  members  of  his  fam- 
ily during  the  period  1941-54  were 
found  to  be  due  to  eight  distributing 
companies  in  a  report  filed  in  Federal 
Court  here  last  week  by  E.  W.  Mul- 
lins,  special  master  appointed  by  that 
court  for  trial  of  the  matters. 

The  eight  actions,  which  were  con- 
solidated for  trial,  were  begun  in  1949 
by  Paramount,  Loew's,  Warner  Bros., 
RKO  Radio,  Twentieth  Century-Fox, 
Universal,  United  Artists  and  Colum- 
bia. Defendants  were  H.  B.  Ram,  Es- 
ther Ram,  Jake  Bogo,  Sam  Bogo  and 
Max  Bogo,  former  owners  and  opera- 
tors of  various  theatres  in  the  Aiken- 
Augusta  area. 

The  case  now  goes  to  U.  S.  District 
Judge  C.  C.  Wyche  for  action  on  the 
special  master's  trial  findings. 

4He  Who  Must  Die'  Wins 
Joseph  Burstyn  Award 

"'He  Who  Must  Die,"  French  film 
distributed  by  Kassler  Films,  has 
been  chosen  by  importers  and  distrib- 
utors of  foreign  films  in  the  U.  S.  to 
receive  the  sixth  annual  Joseph  Bur- 
styn Award  as  the  best  foreign-lan- 
guage film  of  1958.  The  picture  is  cur- 
rently showing  at  the  Beekman  Thea- 
tre here. 

Formal  presentation  of  the  award  at 
a  cocktail  party  is  now  being  planned. 

Norbert  Stern  Dies; 
Pittsburgh  Exhibitor 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  4.  -  Norbert 
Stern,  66,  president  of  the  Drive-In 
Theatre  Association  and  the  Associated 
Theatres,  a  drive-in  theatre  circuit, 
and  owner  of  many  real  estate  proper- 
ties in  the  city,  died  Dec.  31  in  Monte- 
fiore  Hospital.  Stern  built  the  first 
Pittsburgh  district  drive-in  theatre  near 
South  Park  more  than  14  years  ago. 

Services  were  held  Friday  at  Ralph 
Schugar  Chapel,  and  burial  was  in 
Beth  Shalom  Cemetery. 


Johnston  Host  Tonight 
To  Soviet's  Mikoyan 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  4.  -  Eric 
Johnston,  president  of  the  Motion  Pic- 
ture Association  of  America,  will  give 
a  formal  dinner  here  tomorrow  night 
for  Anastas  Mikoyan,  First  Deputy 
Prime  Minister  of  the  Soviet  Union, 
who  is  visiting  the  United  States  this 
week. 

An  MPA  official  said  the  guests 
would  include  some  40  to  50  mem- 
bers of  Congress,  Administration  offi- 
cials, court  members  and  industry 
representatives.  A  new  film  will  prob- 
ably be  shown  the  guests  after  the 
dinner,  he  indicated. 

Unrelated  to  Film  Pact 

The  MPA  official  said  he  would 
expect  there  would  not  be  any  dis- 
cussion of  the  recently  negotiated  film 
exchange  agreement.  He  said  efforts 
are  being  made  through  other  chan- 
nels to  speed  the  final  selection  of 
films  by  both  Russia  and  the  United 
States,  and  that  since  Mikoyan  had 
had  nothing  to  do  with  the  original 
agreement,  there  would  be  no  attempt 
to  discuss  it  with  him  now. 


Columbia  Meetings 

(Continued  from  page  1) 
here  Monday  and  Tuesday  will  be  at- 
tended by  home  office  executives  and 
field  sales  executives  from  the  Eastern 
divisions  and  Canada. 

Like  the  similar  meetings  to  be  held 
later  this  month  in  New  Orleans  and 
Chicago,  they  will  consider  both  the 
immediate  question  of  the  company's 
forthcoming  releases  and  the  long- 
range  program  envisioned  by  the  new 
management  team. 

Ferguson  Attending 

Here  with  Jackter  from  the  home 
office  in  New  York  are  Milton  Good- 
man, home  office  sales  executive;  Jo- 
seph Freiberg,  manager  of  sales  ac- 
counting and  contracts;  H.  C.  Kauf- 
man, exchange  operations  manager. 
Robert  S.  Ferguson,  director  of  ad- 
vertising, publicity  and  exploitation,  is 
here  to  represent  that  phase  of  Colum- 
bia's operations. 

Harvey  Harnick,  sales  manager  of 
Columbia  Pictures  of  Canada,  is  here 
from  Toronto.  Division  managers  pres- 
ent include  I.  Harry  Rogovin,  from 
Boston;  Harry  Weiner,  from  Philadel- 
phia, and  Samuel  Galanty,  who  makes 
his  headquarters  here. 

Branch  Managers  Coming 

Columbia's  branch  managers  at- 
tending the  general  sales  meetings 
here  are  Herbert  Schwartz,  Albany; 
Ben  Felcher,  Buffalo;  Phil  Fox,  Cin- 
cinnati; Jules  Livingston,  Cleveland; 
Walter  Silverman,  New  Haven;  Saul 
Trauner,  New  York;  Frank  Silverman, 
Pittsburgh;  and  Ben  Caplon,  Wash- 
ington. 


ACE,  Inc.,  Bows  In 

The  American  Congress  of  Exhibi- 
tors was  incorporated  in  the  District 
of  Columbia  Dec.  31.  The  incorpora- 
tion papers,  filed  by  the  law  firm  of 
Arnold,  Fortis  and  Porter,  lists  the 
organization  as  a  non-profit  corpora- 
tion. No  officers  are  named  but  the 
papers  list  the  executive  committee 
and  their  alternates.  Among  the  in- 
corporators were  S.  H.  Fabian,  Max 
Cohen  and  Edward  Lider. 


lewis  Returns  Today 
From  European  Tour 

Roger  H.  Lewis,  United  Artists  na- 
tional director  of  advertising,  publicity 
and  exploitation,  returns  today  from  a 
one-month  European  tour  during ! 
which  he  conferred  with  company  per- 
sonnel on  the  new  program  of  expand- 
ed global  promotion  and  with  pro- 
ducers preparing  films  for  UA  release. 
Major  stops  on  Lewis's  itinerary  in- 
cluded Paris,  Milan,  Berlin,  Frankfurt, 
Naples,  Madrid,  London  and  Ireland. 

Lewis  met  with  United  Artists  over- 
seas representatives  to  map  out  com- 
prehensive campaigns  for  the  com- 
pany's slate  of  upcoming  releases.  He 
also  reviewed  the  coordination  and 
development  of  campaigns  for  the  pur- 
pose of  achieving  a  closer  liaison  be- 
tween the  New  York  home  office  and 
European  promotion  and  production 
centers. 

Emphasis  on  Music 

In  his  meetings  with  UA  promo- 
tion executives,  Lewis  placed  greater 
emphasis  on  overseas  promotional  ac- 
tivities for  United  Artists  Records  and 
Music  company.  The  conferences  out- 
lined long-range  campaigns  promoting 
the  company's  overseas  music  opera- 
tions as  well  as  details  for  a  program 
looking  to  intensified  global  coordina 
tion. 


Comerford  Heirs 
Settle  Court  Suit 

Special  to  THE  DAILY 
SCRANTON,  Pa.,  Jan.  4.  -  Mrs. 
Thomas  F.  J.  Friday,  daughter  of  the 
late  M.  E.  Comerford,  and  wife  of  the 
present  head  of  the  Comerford  enter- 
prises, has  acquired  the  interests  o) 
Patrick  J.  Comerford  and  Mary  Col 
lins,  bother  and  sister  of  the  lat( 
M.  E.  The  acquisition  increases  Mrs 
Friday's  holdings  to  all  but  the  les: 
than  one-ninth  interest  held  by  tin 
heirs  of  another  brother,  the  late  Join 
Comerford. 

It  also  resulted  in  the  withdraws 
of  a  suit  brought  against  the  estate 
as  a  result  of  the  adjudication  of  th< 
accounting  of  Frank  C.  Walker,  execu 
tor  of  the  estate,  by  Mrs.  Helen  Com 
erford  Brennan,  daughter  of  the  lat 
Patrick  J.  Comerford. 


in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E.  Stone 

"  sir  " 


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Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington.  J.  A.  Otten.  National  Press  Club,  Wash 
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A 


United  Artists 
congratulates 


TH 


E  N.Y.  FILM  CRITICS  AWARD 
FOR  1958! 


Stanley  Kramer  fo"Best  Picture  of  the  Year' 
THE  DEFIANT  ONES 

Susan  Hay  ward  for"  Best  Actress  of  the  Year' 
m  I  WANT  TO  LIVE 

David  Niven  for"Best  Actor  of  the  Year7 


Stanley  Kramer  for  "Best  Director  of  the  Year" 
THE  DEFIANT  ONES 

Nathan  E.  Douglas  &  Harold  Jacob  Smith  hr"Best  Screen  Writing'' 

THE  DEFIANT  ONES 

and  congratulations  to  "MY  UNCLE,  MR.  HULOT" 

for" Best  Foreign  Picture  of  the  Year"  (even  though  it  wasn't  a  UA  release!) 


UA 


4 


Motion  Picture  Daily 


Monday,  January  5,  1959 


National  Theatres  Common  Stock 
Traded  Heavily,  the  SEC  Reports 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  4.— Extensive  trading  in  National  Theatres  common 
stock  was  revealed  in  the  latest  Securities  and  Exchange  Commission  report 
on  trading  by  officers  and  directors  during  the  period  of  late  November  and 
earlv  December.   


B.  Gerald  Cantor  bought  16,000 
shares  in  his  own  name,  increasing  his 
direct  holdings  to  96,000.  At  the  same 
time,  he  sold  10,000  shares  in  one  in- 
direct holding  and  bought  1,500  in 
another,  for  a  net  total  of  indirect 
holding  at  the  end  of  the  period  of 
225,000  shares. 

Rhoden  Sells  11,300  Shares 

Elmer  C.  Rhoden  sold  11,300  shares 
through  a  controlled  investment  com- 
pany, dropping  its  holdings  to  15,650 
shares.  He  owns  26,800  additional 
shares  outright  and  12,175  through 
two  other  indirect  holdings.  Samuel 
Firks  bought  10,000  shares  for  a  to- 
tal of  60,000,  while  Jack  M.  Ostrow 


bought  2,500  shares  in  his  own  name 
and  10,000  additional  shares  through 
an  indirect  holding,  for  7,500  shares 
outright  and  91,000  shares  indirectly. 
Frank  H.  Ricketson,  Jr.,  reported  the 
sale  of  20,000  shares  in  September, 
dropping  his  holdings  to  10,042. 

Tomlinson  Active 

The  list  included  the  purchase  by 
Joseph  Tomlinson  of  16,000  shares  of 
Loew's  stock  in  his  own  name  and 
20,000  indirectly,  for  a  total  holding 
of  150,000  directly  and  20,000  indi- 
rectly. Tomlinson  on  Tuesday  was  re- 
ported to  have  sold  60,000  shares  to 
the  group  headed  by  Nathan  Cum- 
mings. 


NT  Prospectus 

(Continued  from  page  1) 
chase  debentures  and  stock  purchase 
warrants. 

National  proposes  to  offer  National 
Telefilm  stockholders  the  right  to  get 
Sll  of  the  debentures  and  a  stock  pur- 
chase warrant  entitling  the  ow  ner  to 
purchase  one-quarter  share  of  Na- 
tional common,  in  exchange  for  each 
share  of  NT  A  common. 

Includes  Provision  for  Warrants 

National  Telefilm,  it  was  reported, 
has  certain  stock  purchase  warrants 
outstanding  entitling  holders  to  pur- 
chase one  share  of  its  common  at  $7.75 
per  share  through  June  15,  1959,  with 
annual  price  increases  of  $1  per  share 
on  June  16,  1960,  and  1961.  National 
Theatres  proposes  to  offer  holders  of 
these  warrants  the  right  to  exchange 
each  warrant  for  a  new  exchange  war- 
rant of  National  entitling  the  holder  to 
buy  $11  of  the  debentures  and  a  war- 
rant for  the  purchase  of  one-quarter 
share  of  National  common.  The  pur- 
chase price  under  the  exchanged  war- 
rant would  be  the  same  as  that  now 
applying  to  National  Telefilm  war- 
rants. 

The  prospectus  filed  with  the  SEC 
also  said  National  has  agreed  to  ac- 
quire from  Ely  A.  Landau,  Oliver  A. 
Unger  and  Harold  Goldman,  NTA 
board  chairman,  president  and  execu- 
tive vice-president,  respectively,  160,- 
500  shares  of  the  outstanding  NTA 
common  in  exchange  for  its  debentures 
and  warrants  on  the  already-mentioned 
basis. 

1,090,075  Shares  Outstanding 

According  to  the  prospectus,  1,090,- 
075  shares  of  NTA  common  were  out- 
standing on  November  1,  with  9,411 
more  shares  to  be  issued  shortly  in 
connection  with  the  acquisition  of 
Telestudios,  Inc.  If  all  common  shares 
accept  the  exchange  offer,  National 
Theatres  would  have  to  issue  $12,094,- 
346  of  the  debentures  and  warrants  for 
274,871  common  shares.  On  Nov.  1, 
there  were  also  outstanding  485,550 
NTA  warrants,  and  if  the  holders  of  all 
these  accept  the  exchange  offer,  485,- 
550  exchange  warrants  will  have  to  be 
issued  by  National,  entitling  the  hold- 
ers to  buy  $5,341,050  of  debentures 
and  warrants  for  121,387  common 
shares. 

Options  to  Be  Exercised 

In  addition,  options  to  purchase 
121,387  NTA  common  shares  were 
outstanding  Nov.  1,  and  National  of- 
fers the  holders  of  these  options  the 
right  to  take  part  in  the  exchange 
offer  as  though  the  options  were  be- 
ing exercised.  The  prospectus  said 
Landau,  Unger,  Goldman  and  senior 
vice-president  Edythe  Rein,  holding 
options  to  buy  59,000  NTA  common 
shares,  have  agreed  to  exercise  their 
options  under  the  exchange  offer.  If 
holders  of  all  outstanding  options  to 
buy  NTA  common  exercise  their  op- 
tions and  accept  the  exchange  offer  on 
such  stock,  National  would  have 
to  issue  $1,138,500  of  debentures  and 
warrants  for  25,875  common  shares. 

Thus,  the  prospectus  said,  in  the 
event  the  exchange  offer  is  accepted 
to  the  maximum  extent  by  all  holders 


Music  Hall  Records 

(  Continued  from  page  1 ) 
tory  of  the  house.  That  brought  the 
total  for  the  week  ending  that  day 
to  $226,984,  an  all-time  highest  week. 
And  that's  not  all.  The  next  day, 
January  1,  the  box  office  rang  up 
$33,741  to  start  off  the  new  week 
with  the  biggest  New  Year's  Day  in 
history.  The  attraction  is  Warner's 
"Auntie  Mame"  and  the  Music  Hall 
Christmas  show. 

Down  the  street  at  the  Roxy  crowds 
were  standing  in  line  all  week.  New 
Year's  Eve  and  New  Year's  Day  were 
high  enough  to  warrant  an  estimate 
for  the  week  ending  tomorrow  of 
$140,000.  The  picture  is  Columbia's 
"The  Seventh  Voyage  of  Sinbad." 

'Buccaneer'  Strong 

At  the  Capitol  Paramount's  "The 
Buccaneer"  did  $9,800  New  Year's 
Day  and  Friday  was  headed  for  an 
estimated  $37,000  for  the  four-day 
weekend. 

Fox's  "Inn  of  the  Sixth  Happiness" 
at  the  Paramount  finished  the  week- 
ending January  1  with  $63,000  and 
on  the  basis  of  Friday's  business  was 
headed  for  another  big  week. 

of  NTA  stock,  warrants  and  options, 
National  will  have  to  issue  $18,573,- 
896  of  debentures  and  warrants  for 
422,133  common  shares,  not  including 
a  maximum  of  22,195  NTA  shares  that 
may  be  issued  in  connection  with  the 
acquisition  of  remaining  shares  of 
Telestudios  stock. 

Diversification  Sought 

Purpose  of  National  in  making  the 
exchange  offer,  the  prospectus  said,  is 
to  acquire  a  larger  interest  in  NTA 
and  thus  further  diversify  its  activities 
in  the  broadcasting  field.  National  said 
it  did  not  now  own  any  shares  of  NTA 
stock,  and  until  the  exchange  offer  has 
expired  would  acquire  none  except 
pursuant  to  the  agreement  with  Lan- 
dau, Unger  and  Goldman.  The  com- 
pany has  agreed  they  and  Mrs.  Rein 
will  remain  as  executive  officers  of 
NTA. 


Minimum  Pay 

(Continued  from  page  1) 
Hons  of  the  Amusement  and  Recrea- 
tion Minimum  Wage  Board  presented 
at  a  public  hearing  Dec.  18  at  New 
York  State  Department  of  Labor  of- 
fices here.  Lubin  had  in  April  re- 
jected a  previous  report  and  recom- 
mendations made  by  the  board. 

Final  recommendations  of  the 
board  were  accepted  by  Lubin  with 
only  one  exception  as  affecting  thea- 
tres. This  was  a  proposal  for  addi- 
tional wage  payments  on  days  em- 
ployees work  "split  shifts,"  which  was 
deleted  from  the  order. 

Special  rates  for  certain  theatre 
employees  under  the  new  order  are 
as  follows: 

Cashiers,  cleaners,  porters  and 
matrons  other  than  children's  matrons 
in  theatres  will  receive  a  minimum 
hourly  rate  of  90  cents  until  March  1, 
1960,  when  the  rate  becomes  $1.  At 
present  they  receive  from  65  to  75 
cents,  depending  upon  the  size  of 
the  community. 

Ticket-Takers  Get  Increase 

Ticket-takers  and  doormen,  who 
now  receive  from  60  to  70  cents  ac- 
cording to  the  size  of  the  community, 
will  get  an  hourly  rate  of  85  cents 
until  March  1,  1960,  when  this  rate 
also  becomes  $1. 

Ushers,  children's  matrons,  ramp 
and  checkroom  attendants,  other  un- 
classified service  staff  workers  and 
messengers  in  theatres,  who  at  pre- 
sent receive  from  50  to  55  cents,  will 
have  an  hourly  rate  of  75  cents. 

All  rates  in  the  new  order  are 
statewide  with  no  differentials  in  re- 
gard to  the  size  of  the  community. 

A  further  stipulation  of  the  order 
also  affects  ushers.  When  they  are 
required  to  report  for  duty  on  any 
day,  whether  or  not  assigned  to  ac- 
tual work,  they  shall  be  paid  for  at 
least  four  hours,  except  that  the  guar- 
antee shall  be  two  hours  on  those 
days  on  which  a  theatre  is  open  only 
in  the  evenings  from  6  P.M.  on. 

A  final  provision  in  the  order  af- 
fecting theatres  is  in  regard  to  spread 


'Cat/  'Gig//  'Indiscreet' 
Nominated  by  SPG 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  4.  -  Ballot- 
ing has  been  concluded  on  the  "best 
produced  theatrical"  films  released 
in  third  quarter  of  1958  and  ballots 
for  films  of  the  fourth  quarter  have 
been  sent  to  the  20-member  Screen 
Producers  Guild  nominating  commit- 
tee by  chairman  Jerry  Bresler. 

Nominees  for  third  quarter  are 
MGM's  "Cat  on  a  Hot  Tin  Roof"  of 
Lawrence  Weingarten,  and  "Gigi," 
Arthur  Freed;  and  Warner  Brothers' 
"Indiscreet,"  Stanley  Donen. 

Fourth  quarter  nominees  in  the 
fields  of  both  theatrical  and  TV  films 
will  be  announced  prior  to  the  SPG 
annual  dinner  Jan.  20,  with  ballots 
listing  all  nominations  going  to  the 
membership,  with  the  winners  to  re- 
ceive their  awards  at  the  dinner. 

The  Milestone  Award  will  be  pre- 
sented to  Samuel  Goldwyn  and  the 
winner  of  the  Jesse  L.  Lasky  Inter- 
collegiate Film  Award  will  be  an- 
nounced the  same  night. 

Paramount  Meets 

( Continued  from  page  1 ) 
Weltner,  vice  presidents;  Jerry  Pick- 
man,  vice-president  in  charge  of  ad- 
vertising, publicity  and  exploitation, 
and  Russell  Holman,  Eastern  produc- 
tion manager. 

The  studio  will  be  represented  in 
the  discussions  by  Y.  Frank  Freeman, 
vice-president,  and  other  Paramount 
production  executives.  The  home  of- 
fice executives  are  due  to  return  to 
New  York  by  the  end  of  the  week. 


Buffalo  Pioneer  Dies 

BUFFALO,  Jan.  4.-Herman  Wile 
who  died  here  last  week  at  age  94,  was 
a  pioneer  exhibitor  in  Buffalo.  In  part 
nership  with  the  late  Mitchell  Mark 
he  opened  the  first  movie  theatre  in 
this  city  in  February,  1894.  Later  the 
partners  bought  the  U.  S.  rights  to 
pictures  of  the  Corbett-Fitzsimmons 
fight.  Wile  sold  out  to  Mark  and  be 
came  a  clothing  manufacturer.  Sine 
1901  he  had  been  a  vice-president  and 
trustee  of  the  National  Jewish  Hospi 
tal  at  Denver. 


of  hours.  Employees  must  be  paid 
for  one  additional  hour  at  a  time 
and  a  half  the  applicable  minimum 
hourly  wage  for  any  day  in  which; 
the  spread  of  hours  exceeds  11. 

Signing  of  the  order  by  Lubin  wa. 
one  of  his  last  acts  as  industrial  com- 
missioner. He  was  succeeded  in  the 
post  on  Jan.  1  by  Martin  P.  Cather 
wood,  appointee  of  Governor  Rock 
feller. 

At  the  hearings  on  the  board  s 
recommendations  both  in  April  and 
December  exhibitor  spokesmen  ap- 
peared asking  that  prevailing  econo- 
mic conditions  in  the  industry  be 
given  every  consideration  possible  ir 
determining  the  new  minimum  wage 
schedules.  Among  those  who  were 
heard  were  Morton  Sunshine  of  In 
dependent  Theatre  Owners  Associa 
tion  of  N.Y.  and  D.  John  Phillips  o 
Metropolitan  M.P.  Theatres  Assn. 


YONE  IN  TOWN 


D  A  GUILTY  SECRE 
ED  HIM  FOR  DEATH! 


THE  GIRL 
.who  twisted 
love  into 
murderous 
hate! 


jodie  MURPHY 

JOAN  EVANS 

CHARLES  DRAKE 


©TOM 


CINEMASCOPE  &U>T%L 


m  VIRGINIA  GREY  •  WARREN  STEVENS  •  R.  G.  ARMSTRONG 

Directed  by  JACK  ARNOLD  •  Screenplay  by  GENE  L.  COON  ■  Produced  by  HOWARD  CHRISTIE  and  JACK  ARNOLD 


Motion  Picture  Daily 


Now  It's  Officially 
Sir  Alec  Guinness 

From  THE  DAILY  Bureau 

LONDON.  Jan.  4.  -  Now  it's  Sir 
Alec  Guinness.  The  versatile  British 
actor,  honored  throughout  the  world 
for  his  role  in  Columbia's  "The  Bridge 
on  the  River  Kwai"  last  year  and 
rapidlv  accruing  new  honors  this  year 
for  United  Artists'  "The  Horse's 
Mouth."  was  knighted  by  Queen 
Elizabeth  II  in  the  New  Years  hon- 
ours list. 

Frank  Hoare,  joint  managing  direc- 
tor of  the  Merton  Park  Studios  and 
long  active  on  the  Films  Council  of 
the  Board  of  Trade,  was  made  a 
Commander  of  the  Order  of  the 
British  Empire. 


TOA  Hails  New  S.B.A. 
Theatre  Loan  Action 

Theatre  Owners  of  America  at  the 
weekend  hailed  "with  great  satisfac- 
tion" the  announcement  last  week  by 
the  Small  Business  Administration  in 
Washington  that  it  has  reversed  an 
earlier  decision  and  has  decided  to 
make  drive-in  theatres  eligible  for 
SBA  loans. 

George  G.  Kerasotes,  TOA  presi- 
dent, and  Philip  F.  Harling,  chairman 
of  TOA's  Small  Business  Administra- 
tion committee,  who  spearheaded 
TOA's  efforts  to  have  the  government 
loan  provisions  extended  to  cover 
drive-in  theatres,  termed  the  deci- 
sion recognition  of  TOA's  contention 
that  all  theatres,  conventional  as  well 
as  the  outdoor  operations,  should  be 
treated  alike. 

Pleased  with  $350,000  Limit 

They  also  expressed  satisfaction  that 
SBA  had  increased  the  loan  limit  for 
all  theatres  from  the  prior  maximum 
of  $250,000  to  $350,000  for  10  years, 
and  said  that  the  SBA  action  should 
be  grounds  for  private  lending  organi- 
zations to  review  their  loan  policies 
for  theatres  in  view  of  the  govern- 
ment's recognition  of  all  theatres  as 
suitable  applicants  for  loans. 

The  SBA  had  on  two  separate  occa- 
sions last  spring  turned  down  Harling's 
requests  for  extension  of  loan  provi- 
sions for  drive-ins  on  the  grounds  that 
such  loans  would  not  be  in  the  pub- 
lic interest. 

Hope  for  Modification 

Kerasotes  and  Harling  said  that 
TOA's  SBA  committee's  efforts  will 
now  be  directed  to  obtain  "through 
legislation  or  other  means"  modifica- 
tion of  SBA's  loan  requirements  to 


Harris  Planning  to  File  Toll -TV  Bill  Early 


SPACE  AVAILABLE 

In  Laboratory  Building  off 
Broadway  —  Suitable  for 
Offices  or  Cutting  Rooms 

DU  ART  LABORATORIES 
TRI-ART  COLOR  CORP. 
245  West  55th  St.  •  PLaza  7-4580 


(Continued  from  page  1) 
off  any  action  in  this  area  until  after 
the  1959  session  of  Congress.  It  has 
not  moved  in  the  wire  toll  TV  field. 

Harris  made  his  comments  in  an- 
swer to  a  question  at  a  press  con- 
ference called  to  discuss  the  forth- 
coming report  of  his  special  subcom- 
mittee investigating  the  FCC  and 
other  regulatory  agencies.  The  report 
was  made  public  over  the  weekend. 

The  report  calls  for  a  continuing 
and  broadened  probe  of  Federal  reg- 
ulatory agencies  in  the  new  Con- 
gress, though  more  likely  by  a  reg- 
ular commerce  subcommittee  or  sub- 
committees rather  than  a  special  one. 

Would  Study  Network  Rein 

The  report  suggests  some  16  areas 
worthy  of  further  study,  including 
the  relations  of  UHF  and  VHF  sta- 
tions, the  need  for  Federal  regulation 
of  TV  networks,  the  legality  of  option 
time  arrangements,  "organized  group 
pressures"  on  the  FCC  and  other 
agencies,  centralization  of  power  in 
broadcasting  and  the  need  for  station 
ownership  limits,  and  the  consistency 
with  which  the  FCC  has  applied  poli- 


cies dealing  with  diversification  of 
ownership  among  different  media. 

Highly  critical  of  various  FCC  poli- 
cies, the  report  attacks  "trafficking" 
in  TV  licenses  by  requiring  any  li- 
censee negotiating  a  transfer  or  sale  to 
notify  the  FCC  in  advance.  The  FCC 
would  have  to  give  public  notice  and 
could  not  approve  the  transfer  or  sale 
without  public  hearings. 

It  seeks  to  deal  with  "payoffs,"  in 
which  one  channel  applicant  buys  off 
competing  applicants,  by  limiting  the 
amounts  that  can  be  paid  in  such 
cases  to  actual  out-of-pocket  expenses. 
Moreover,  it  suggests  the  FCC  should 
be  required  to  approve  any  with- 
drawals of  applications. 

The  subcommittee  report  would  re- 
quire the  FCC  to  hold  public  hear- 
ings on  all  license  applications,  even 
uncontested  ones.  It  would  require 
the  FCC  and  other  agencies  to  act 
within  60  days  on  all  motions  made 
by  parties.  Unless  the  Commission 
acts  within  60  days  or  shows  good 
cause  why  it  is  unable  to,  the  private 
party  would  have  the  right  to  appeal 
to  the  courts  for  action. 

The    lawmakers   would   have  the 


chairmen  of  the  regulatory  agenciei 
elected  by  the  members  for  no  mor< 
than  three  year  terms,  rather  than  de 
signated  by  the  president  as  at  pre 
sent.  Commissioners  and  partie: 
would  be  ordered  to  report  publicl; 
any  private  dealings  on  pending  cases 
with  civil  and  criminal  sanctions  fo 
failure  to  make  such  reports.  Tb 
FCC  and  other  agencies  would  b< 
urged  to  adopt  strict  codes  of  ethics 
and  the  president  would  be  givei 
power  to  fire  Commissioners  for  neg 
lect  of  duty  or  malfeasance. 

Court  Representation  Treated 

Another  recommendation  wouli 
give  the  FCC  and  other  agencies  au 
thority  to  represent  themselves  ii 
court  cases.  At  present,  the  Justic 
Department  usually  represents  th 
agencies  in  court,  and  the  new  pro 
posal  would  give  the  agencies  mor 
freedom  from  the  executive  branch 

Naturally,  most  of  the  subcommit 
tee's  proposals  require  specific  legi: 
lative  action  and  may  prove  quit 
controversial.  Some  will  likely  b 
okayed  in  the  coming  session,  bu 
others  will  fall  by  the  wayside. 


Warn  Against  Over -Optimism  Toll-TV  Bills 


( Continued 

loans  to  drive-ins  as  well  as  to  indoor 
theatres,  and  to  make  loans  to  both 
types  of  theatres  for  a  broad  range 
of  business  purposes  rather  than  just 
for  modernization  and  repair. 

"Sure,  it's  a  victory,"  said  one  Sen- 
ate Committee  aide.  "But  SBA  is  al- 
most certain  to  move  very  slowly  and 
conservatively.  It  will  take  time  and 
high-quality  applications  to  break  the 
ice." 

Sees  No  Shot  in  the  Arm' 

Naturally,  this  official  observed,  it 
was  better  for  the  industry  to  be  able 
to  apply  for  loans  than  to  be  barred 
from  such  applications.  But,  he  said, 
some  officials  had  been  pressing  for 
the  loan  policy  change  as  though  it 
would  provide  an  across-the-board 
shot  in  the  arm  for  the  industry,  and 
as  though  loans  would  be  granted 
wholesale.  He  said  he  felt  the  indus- 
try should  be  cautioned  against  any 
such  expectations. 

"Some  loans  will  come  eventually," 


from  page  1 ) 

he  said.  "But  don't  look  for  any  whole- 
sale approval  of  loans.  SBA  has  re- 
moved the  prohibition,  and  that's  an 
advance,  but  it  still  has  not  promised 
to  approve  any  or  all  loan  applica- 
tions." 

This  official  gave  as  an  example  an 
application  by  a  theatre  owner  who 
had  been  close  to  getting  private  bank 
financing  in  his  community  but  just 
failed  to  get  it.  Such  an  exhibitor,  he 
thought,  would  be  able  to  get  an  SBA 
loan  now.  But,  he  said,  an  exhibitor 
who  is  having  great  difficulty  in  inter- 
esting private  lenders  in  his  communi- 
ty will  have  equal  trouble  interesting 
SBA. 

Two  Grounds  for  Rejection 

SBA  can  reject  loans  on  the  ground 
available  collateral  is  not  adequate  or 
financial  repayment  not  assured.  Even 
under  its  old  restricted  loan  policy, 
it  was  rejecting  a  large  portion  of 
applications  by  indoor  theatres  for 
modernization  and  repair  loans. 


enable  theatres  to  qualify  more  easily 
They  are  particularly  interested,  they 
said,  in  obtaining  removal  of  the  pro- 
vision now  requiring  a  theatre  be 
turned  down  by  a  private  lending  in- 
stitution before  it  can  apply  for  an 
SBA  loan. 

Easing  of  this  one  provision,  they 
said,  would  make  it  far  easier  for  thea- 
tres to  obtain  long-term  government 
loans  for  improvements. 

Kerasotes  and  Harling  noted  that 
the  SBA  action  accomplished  one  of 
the  objectives  of  the  American  Con- 
gress of  Exhibitors.  The  industry-gov- 
ernment relations  committee,  headed 
by  Sol  A.  Schwartz,  had  the  securing 
of  long-term  government  credit  for 
theatres  as  one  of  its  aims. 


Svigals  New  Sales  V-P 
Of  Trans-Lux  Distrib. 

Edward  R.  Svigals  has  been  elected 
vice-president  in  charge  of  sales  of  the 
Trans-Lux  Distributing  Corp.,  accord- 
ing to  an  announcement  by  Richard 
P.  Brandt,  company  president. 

Svigals,  who  joined  Trans-Lux  in 
1956  as  circuit  sales  manager  and  rose 
to  the  rank  of  general  sales  manager 
last  year,  is  a  veteran  sales  executive 
in  independent  motion  picture  dis- 
tribution. He  entered  the  field  in  1947 
and,  after  extensive  service  with  the 
major  distributors,  functioned  as  sales 
chief  of  several  leading  independent 
organizations. 


( Continued  from  page  1 ) 
would  wait  on  the  question  only  unt 
Congress  adjourns  in  1959. 

The  new  session  is  scheduled  to  gc 
under  way  January  7,  with  the  earl 
weeks  devoted  largely  to  debates  ovc 
Senate  and  House  rules  and  filling  ( 
committee  vacancies.  With  the  lar^ 
shift  in  voting  strength  and  the  gre; 
turnover  in  Senators  and  Congres 
men,  committee  line-ups  will  in  man 
cases  look  very  different. 

The  tax  field,  which  has  been  a  bus 
one  for  the  industry  in  recent  year 
with  several  successful  drives  to  pus 
through  admissions  tax  relief,  w: 
probably  lie  fallow  for  a  while.  Hon 
Ways  and  Means  Committee  Chai: 
man  Mills  ( D.,  Ark. )  has  indicated  li 
would  like  to  spend  the  coming  se: 
sion  exploring  tax  loopholes. 

It  is  still  too  early  to  say  what  a< 
tion,  if  any,  will  be  taken  on  Allie 
States  Association's  so-called  "whil 
paper,"  aimed  at  getting  legislath 
backing  for  tougher  enforcement  < 
the  Paramount  case  consent  decree 

New  Merger  Ruling  Possible 

There  undoubtedly  will  be  renewc 
agitation  for  legislation  to  requii 
large  firms  to  give  the  government  a< 
vance  notice  of  their  merger  plans,  ar 
to  give  the  Justice  Department  broa< 
er  powers  to  obtain  information 
anti-trust  investigations. 

Labor  unions  are  expected  to  pu: 
strongly  for  legislation  to  broaden  tl 
federal  minimum  wage  law  to  cov 
larger  theatres  and  theatre- circuits  ar 
other  retail  and  service  groups  no 
exempt  from  coverage,  and  also  to  i 
crease  the  minimum  from  its  prese 
$1  to  $1.25  an  hour. 

Several  Senators  are  reported  reac 
to  introduce  legislation  for  direct  go 
ernment  regulation  of  TV  networks 


"COLUMBIA'S 
SINBAD 
PLAYING  MORE  THAN 
400  SITUATIONS 
IS  THE  NATION'S 

N0.1 

BOX-OFFICE  CHAMP!" 


Variety  Dec  31 


*  THE 
INDUSTRY'S 
FIRST  BIG  PRODUCTION 
OF  1959 
STARTS  SHOOTING 
TODAY  IN 
NEW  YORK 


Klff  NOVAK  •  FREDRIC  MARCH  in  "MIDDLE  OF  THE  NIGHT"  with  GLENDA  FARRELL.  Screenplay 
PADDY  CHAYEFSKY.  Based  upon  his  Broadway  play  as  produced  and  directed  on  the  stage  by  JOSHUA  LOGK/  ^ 
To  be  produced  by  GEORGE  JUSTIN  •  Directed  by  DELBERT  MANN  -  A  SUDAN  Production.  A  COLUMBIA  Rele*  ft 


L.  85,  NO.  2 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  JANUARY  6,  1959 


TEN  CENTS 


I  Millions  Paid 


Industry  Outlook  for  1959  Keyed  to  Jaekter  Report* 


ara.  Sells  Its  Quality  of  New  Product:  Kerasotes  Col.  Geared 


etropolitan 
dcstg.  Stock 

hn  Kluge,  Food  Broker, 
dio  Owner,  Is  Buyer 


By  J.  A.  OTTEN 

ASHINGTON,  Jan.  5.  -  Para- 
nt  Pictures  Corp.  has  sold  335,200 
es  of  capital  stock  in  Metropoli- 
Broadcasting  Corp.  to  Washington 
broker  and  radio  station  owner 
Kluge  and  associates  for  a  re- 
•d  $4,000,000. 

his  was  said  to  be  Paramount's  en- 
holding  in  the  company,  which 
spun  off  several  years  ago  from 
Allen  B.  DuMont  enterprises, 
opolitan  owns  television  stations 
EW  -  TV  in  New  York  and 
TG-TV  in  Washington,  and  radio 
:>ns  WNEW  in  New  York  and 
EI  in  Cleveland. 

le  335,000  shares  sold  by  Para- 
( Continued  on  page  6 ) 

ros  Map  Demands 
New  Guild  Pact 

From  THE  DAILY  Bureau 

OLLYWOOD,  Jan.  5.-H.  O'Neil 
iks,  president  of  the  Screen  Ex- 
Guild,  disclosed  today  that  bene- 
o  extra  players  in  the  form  of  a 
:h,  welfare  and  pension  plan,  paid 
tions,  television  residuals  and  sub- 
ial  increases  in  daily  and  weekly 
(Continued  on  page  6) 


1  Planning  Meeting 
r  Brotherhood  Drive 

luncheon  meeting  to  initiate  plans 
ndustry  participation  in  the  1959 
saign  for  the  National  Conference 
nristians  and  Jews  has  been  called 
ilex  Harrison,  chairman  for  the 
ement  division,  for  the  Astor 
1,  Jan.  13. 

Lewis  Webster  Jones,  who  re- 
r    succeeded    Dr.    Everett  R. 
hy  as  president  of  the  Confer- 
4J     will  attend  the  meeting. 

$  '.VISION  TODAY— page  6 


The  quality  of  product  which  becomes  available  in  the  new  year  largely 
will  determine  the  condition  of  the  motion  picture  theatre  business  in  1959, 
George  Kerasotes,  president  of  Theatre  Owners  of  America,  believes. 
  In  a  state- 
ment issued  by 
TOA  headquar- 
ters here  yester- 
day giving  his 
views  on  the 
outlook  for  the 
industry,  Kera- 
sotes says  there 
should  be  bene- 
fits from  the 
g  e  n  e  rally 
healthy  state  of 
the  nation's  eco- 
nomy expected 
in  1959.  Gross 

national  income  is  expected  to  be  at 
its  highest  during  the  year. 

He  views  the  American  Congress 
of  Exhibitors  as  exhibition's  "greatest 
(Continued  on  page  2) 


NLRB  Jurisdiction  in 
Theatre  Dispute  Upheld 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  5.  -  A  Na- 
tional Labor  Relations  Board  trial  ex- 
aminer, applying  new  N.L.R.B.  thea- 
tre standards  for  the  first  time,  has 
ruled  that  the  board  clearly  had  juris- 
diction over  a  labor  dispute  involving 
several  Butte,  Mont,  theatres. 

He  found  the  Butte  local  of  the 
International  Alliance  of  Theatrical 
(Continued  on  page  2) 


George  Kerasotes 


Fox  Schedules  Big 
Campaign  for  'Hills' 

"These  Thousand  Hills,"  20th  Cen- 
tury-Fox outdoor  drama,  is  set  for 
one  of  the  most  extensive  saturation 
campaigns  in  the  company's  history 
with  more  than  200  engagements  of 
the  attraction  scheduled  for  the  Salt 
Lake  City  and  Denver  exchange 
areas  beginning  January  21. 

The  saturation  will  be  backed  by 
a  concentrated  and  extensive  radio 
campaign  covering  43  radio  stations 
in  the  area.  Utah,  Idaho,  Montana, 
(Continued  on  page  2) 


Papas  Named  to  Head 
NAC  '59  Convention 

Special  to  THE  DAILY 

CHICAGO,  Jan.  5.-Spiro  J.  Papas, 
executive  vice-president,  Alliance 
Amusement  Company,  and  promi- 
nent leader  in  national  Allied, 
has  been  named  general  convention 
chairman  for  the  1959  convention  and 
trade  show  of  the  National  Associa- 
( Continued  on  page  3 ) 


House  FCC  Report  Cites  NTA  Case 
On  TV  Industry  Vertical  Integration 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  5.— The  special  House  Commerce  subcommittee  in- 
vestigating the  Federal  Communications  Commission  said  the  acquisition  of  a 
Minneapolis  TV  station  by  National  Telefilm  Associates  "raises  the  question 

as  to  whether  Congress  or  the  Com-   

mission  should  place  some  restrictions 
on  vertical  integration  within  the  in- 
dustry." 

NTA's  acquisition  of  station 
KMGM  in  Minneapolis  had  been 
criticized  by  subcommittee  investiga- 
tors last  May.  The  final  report  of  the 
subcommittee  itself,  issued  over  the 
weekend,  also  criticized  it,  citing  it 
both  as  an  example  of  "trafficking"  in 
TV  licenses  and  for  the  questions 
raised  on  vertical  integration. 

"The  KMGM  case,"  said  the  re- 
port, "serves  as  an  example  of  the 
manner  in  which  the  Commission  by 


its  lack  of  action  has  given  impetus 
to  an  increasing  tendency  toward  ver- 
tical integration  in  the  communica- 
tions industry  and  its  component  dis- 
tributors, producers,  and  exhibitors  of 
programs."  In  addition,  it  declared, 
"in  this  case,  as  in  others,  the  trans- 
ferors were  in  and  out  of  the  station 
within  a  few  months,  without  any 
showing  required  to  be  made  of  the 
effect  on  the  prime  criterion  for  the 
award  of  a  grant— the  public  interest." 

The    transferor    referred    to  was 
United  Television,  Inc.,  which  bought 
(Continued  on  page  6) 


For  30-36  Top 
Films  a  Year 


To  Be  Produced  at  Cost 
Of  $58  to  70  Millions 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  5.  -  The 
"new"  Columbia  Pictures  is  geared  to 
handle  from  30  to  36  pictures  a  year 
which  will  be  made  by  independent 
producers  at  a  cost  of  from  $58  to  $70 
million,  Rube  Jaekter,  vice-president 
and  general  sales  manager,  told  a 
group  of  his  field  sales  executives  here 
today. 

While  most  of  the  independent  pro- 
ductions to  be  made  for  the  company 
will  be  in  the  "multi-million  dollar 
blockbuster  class,"  there  will  always 
be  room  for  a  few  films  made  at  Jower 
budgets,  Jaekter  added.  These  pictures 
( Continued  on  page  3 ) 

Rosenberg  to  Tour 
For  "The  Last  Mile" 

Max  Rosenberg,  producer  of  the 
Vanguard-UA  release,  "The  Last 
Mile,"  will  start  a  busy  six-week  tour 
this  week  to  support  promotion  and 
exploitation  campaigns  for  the  picture 
( Continued  on  page  2 ) 


Marcus  Expands  Circuit; 
Now  Biggest  in  Wisconsin 

Special  to  THE  DAILY 

MILWAUKEE,  Jan.  5.  -  The 
Marcus  Theatre  Management  Co.  has 
become  the  largest  circuit  in  Wiscon- 
sin, numbering  some  38  operations, 
with  the  purchase  by  Ben  Marcus, 
president,  of  two  more  theatres.  The 
new  additions  are  the  Ritz  of  this 
city,  formerly  operated  by  Mike, 
Arnold  and  Barney  Baumm,  and  the 
Wisconsin  in  Beaverdam,  formerly  op- 
erated by  Fox-Wisconsin. 

Marcus  is  presently  carrying  out  a 
program  of  remodeling  at  several  of 
his  theatres.  The  Viking  in  Appleton 
has  just  been  refurbished,  and  the 
Tosa  here  is  now  in  the  process  of 
alteration. 


2 


Motion  Picture  Daily 


Tuesday,  January  6,  1959 


PERSONAL 
MENTION 


JERRY  WALD,  producer,  has  re- 
turned to  the  20th  Century-Fox 
studios  following  recovery  from  an  at- 
tack of  ulcers. 

• 

David  Golding,  newly-appointed 
vice-president  in  charge  of  advertis- 
ing-publicity for  Carlyle  Prods.,  ar- 
rived in  New  York  from  the  Coast 
yesterday  for  a  week's  stay. 

• 

Bill  Doll,  head  of  the  global  cam- 
paign for  "Porgy  and  Bess,"  has  re- 
turned to  New  York  from  Hollywood. 
• 

Bruce  Eells,  executive  vice-presi- 
dent of  United  Artists  Television,  has 
returned  to  New  York  from  the  Coast. 


William  Ornstein,  public  rela- 
tions director  of  the  Roney  Plaza  Ho- 
tel, Miami  Beach,  has  arrived  in  New 
York  from  Florida  and  is  headquarter- 
ing at  the  Schine  Enterprises  offices 
here. 

• 

Gertrude  Brooks,  20th  Century- 
Fox  fan  magazine  contact,  has  re- 
turned to  New  York  from  Miami 
Beach. 

• 

John  Huston  has  arrived  in  Mexico 
'City  from  Los  Angeles. 


Eric  Johnston  Entertains 
For  Mikoyan  at  MPAA 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  5.  -  Eric 
Johnston,  president  of  the  Motion  Pic- 
ture Association,  entertained  at  dinner 
tonight  at  the  MPAA  headquarters 
here  for  Soviet  Deputy  Premier 
Anastas  Mikoyan,  his  son,  Serge;  V. 
P.  Burdin  and  other  members  of  the 
Soviet  official's  visiting  party. 

Guests  included  Ambassador  Wel- 
land  E.  Thompson,  Speaker  Sam  Ray- 
burn,  Soviet  Ambassador  Menshikov, 
"Gov.  and  Mrs.  William  MacChesney 
Martin,  Jr.,  Sen.  John  Sherman 
Cooper,  Mr.  and  Mrs.  William  Foster, 
Sen.  Stuart  Symington,  Frank  Pace, 
Jr.,  Sen.  Lyndon  Johnson,  Admiral 
and  Mrs.  Thomas  Kelly,  Albert  Nick- 
erson,  Ambassador  William  Lacy,  Sen. 
and  Mrs.  Humphrey  and  others. 

Fox  Schedules 

( Continued  from  page  1 ) 
"Colorado,  Wyoming  and  New  Mexico 
are  the  states  included  in  the  book- 
ings. Patricia  Owens,  who  stars  in  the 
film  with  Don  Murray,  Richard  Egan 
and  Stuart  Whitman,  will  make  per- 
sonal appearances  in  Denver  and  Salt 
Lake  City  prior  to  the  engagements 


NLRB  Upheld 

(Continued  from  page  1) 
Stage  Employes  and  Moving  Picture 
Machine  Operators  guilty  of  refusal 
to  bargain  and  various  other  unfair 
practices,  and  ordered  the  local  to 
cease  and  desist.  The  local,  which 
argued  the  board  lacked  jurisdiction, 
has  20  days  to  appeal. 

The  dispute  involves  projectionists 
at  the  Fox  Montana  and  Golder  Thea- 
tre chains  in  Butte.  N.L.R.B.  trial 
examiner  William  E.  Spencer  found 
the  policies  of  Fox  Montana  con- 
trolled by  Fox  Inter-Mountain,  and 
that  the  board  could  therefore  con- 
sider the  business  of  the  entire  Fox 
chain,  but  that  in  any  event,  Fox 
Montana  alone  had  gross  revenues  of 
$1,805,000  in  the  fiscal  year  ending 
Sept.  30,  1957.  Golder  Theatres  had 
revenues  of  $506,291  during  its  last 
reported  fiscal  year,  he  found. 

Holds  Requirements  Fulfilled 

"Applying  the  board's  current  for- 
mula for  asserting  jurisdiction  over 
retail  establishments,  there  can  be 
no  doubt  that  Fox  and  Golder,  con- 
sidered either  as  a  single  employer  or 
as  separate  bargaining  principals, 
satisfy  existing  requirements,  the 
gross  annual  volume  of  business  of 
each  being  in  excess  of  $500,000," 
Spencer  declared. 

The  N.L.R.B.  in  October  issued 
standards  which  took  jurisdiction  over 
theatres  or  chains  grossing  over  $500,- 
000  a  year.  Previously,  they  had  to 
have  "direct  inflow"  of  $1,000,000  a 
year  or  "indirect  inflow"  of  $2,000,- 
000. 

Spencer  said  it  was  not  necessary 
to  determine,  for  purposes  of  settling 
jurisdiction,  whether  Fox  and  Golder 
constituted  a  single  employer,  but 
that  this  was  necessary  to  consider 
IATSE's  bargaining  obligations.  He 
found  the  evidence  of  previous  bar- 
gaining showed  the  two  chains  had 
bargained  as  one  and  constituted  a 
single  employer  for  purposes  of  col- 
lective bargaining. 

Finds  IA  Wouldn't  Bargain 

The  dispute  involved  in  the  case 
is  "itself  minor  in  scope,"  and  the 
question  of  board  jurisdiction  is  the 
important  thing  about  the  case,  Spen- 
cer stated.  However,  he  did  find  the 
IATSE  local  had  refused  to  bargain 
with  the  chains  on  matters  legitimate- 
ly subject  to  bargaining  concerning 
the  status  and  work  conditions  of 
projectionists,  that  it  had  illegally 
maintained  closed  shop  conditions, 
and  had  illegally  taken  control  of 
determining  seniority  rights.  He  or- 
dered the  union  to  cease  these  prac- 
tices, to  bargain  with  the  chains,  and 
refund  certain  initiation  fees  and  dues 
paid  by  the  employes. 

in  those  cities  and  will  also  make 
radio  broadcasts  on  key  network  sta- 
tions. 


Support  tor  Russian 
Film  Exchange  Urged 

Special  to  THE  DAILY 
ALBANY,  Jan.  5.— Exhibitors  wher- 
ever possible  should  support  the  U.S. 
government  in  its  cultural  exchange 
program  with  the  Soviet  Union  by 
booking  the  Russian  films  involved,  in 
the  opinion  of  Leonard  L.  Rosenthal, 
counsel  and  adviser  on  film  buying 
for  Upstate  Theatres,  Inc.,  a  coopera- 
tive buying-booking  organization. 

Rosenthal  said  it  is  desirable  some 
of  the  films  be  shown  "in  localities 
where  there  is  not  likely  to  be  objec- 
tion and  where  a  possible  audience  for 
foreign  pictures  exists."  College  towns 
would  be  among  them,  he  said. 

Says  Policy  Has  Been  Set 

The  State  Department  "has  set  the 
policy"  in  this  matter,  and  exhibitors, 
as  loyal  citizens,  should  support,  not 
challenge  it,  according  to  Attorney 
Rosenthal. 

The  son  of  a  pioneer  Troy  exhibitor 
added  the  "wisdom  of  the  plan"  had 
been  decided  by  experts  in  the  State 
Department.  This  should  not  be  ques- 
tioned by  exhibitors,  he  declared. 

Under  the  exchange,  American  pic- 
tures will  be  shown  in  the  Soviet 
Union— an  important  goal  to  achieve, 
Rosenthal  pointed  out. 


Rosenberg  to  Tour 

( Continued  from  page  1 ) 
in  its  openings  in  eastern  and  north- 
ern key  spots. 

The  young  producer  told  trade  press 
reporters  at  a  luncheon  yesterday  fol- 
lowing the  screening  of  the  picture 
that  he  hopes  it  will  stand  on  its  own 
feet  as  "an  honest  treatment  of  a  melo- 
dramatic situation"  rather  than  as  a 
documentary  or  as  a  preachment 
against  capital  punishment.  A  popular 
Broadway  stage  play  of  the  1920's 
and  made  as  a  film  once  before  in 
1931,  the  picture  is  a  stark  depiction 
of  the  emotions  of  men  in  a  prison 
death  house  and  of  a  desperate  prison 
break. 

Favors  Selling-Field  Activity 

Rosenberg,  partner  with  Milton  Su- 
bofsky  in  Vanguard  Productions,  has 
positive  ideas  about  film-making  and 
selling.  For  instance,  he  believes,  as 
witness  the  projected  tour,  that  a  pro- 
ducer's job  does  not  end  with  the  com- 
pletion of  the  picture  but  that  he 
should  project  his  belief  in  what  he  has 
created  by  helping  to  sell  it. 

Firmly  committed  to  production  in 
New  York,  at  least  for  certain  kinds 
of  pictures,  Rosenberg  was  lavish  in 
his  praise  for  the  enthusiasm  and  skill 
of  the  technical  crew  at  Production 
Center  where  the  picture  was  made, 
and  for  the  cast  of  young  actors  who 
supported  Mickey  Rooney  in  the  lead 
role.  Both  Rooney  and  Howard  Koch, 
who  directed,  were  enthusiastic  about 
production  in  New  York,  he  said. 


Outlook  for '59 


( Continued  from  page  1 ) 
hope,"  and  through  the  unity  it 
fords  he  believes  much  can  be  done 
in  the  way  of  solving  what  he  sees 
as  its  four  major  problems. 

Product  shortage,  free  availability 
of  films  on  television,  the  need  for 
technological  development  in  screen  ( 
presentations,  especially  a  large  screen 
process  for  35mm,  which  should  be 
adaptable  to  all  theatres  at  reason 
able  cost,  and,  fourthly,  the  need  for 
further  promotion  and  wider  theatre 
use  of  stereophonic  sound  to  capital- 
ize on  the  rapidly  growing  public  in- 
terest. 

"New  methods  of  selling  and  ad- 
vertising are  needed,"  he  concludes 
"as  we  are  in  great  competition  for 
leisure  time  with  other  industries  such'^ 
as   sports,   bowling,   golfing,   amuse- 'r 
ment  parks  and  the  like.  But  with 
aggressive  leadership  and  a  unified 
determined  program  by  exhibition,  Iff 
am  hopeful  there  will  be  a  renaissance 
in  the  business." 


Change  'Night'  Policy 

Rank  Film  Distributors'  "A  NighlOO 
to  Remember"  yesterday  started  i 
continuous  performance  run  at  the 
Criterion  Theatre  here,  replacing  the 
two-a-day  reserved  seat  policy  witl 
which  it  opened  at  the  House  qi  ' 
Dec.  17. 


NEW  YORK  THEATRES 


, — -  RADIO  CITY  MUSIC  H4LL  — | 

Rockefeller  Center  •  CI  6-4600 

"AUNTIE  MAME"  s.amg 
ROSALIND  RUSSELL 

FORREST  TUCKER  •  CORAL  BROWNE  •  f  RED  CUM 
ll  TECHHIRAMA®  tad  TECHNICOLOR® 

A  WARNER  BROS.  PICTURE 
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MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Flayd  E.  Ston 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  YinceS 
Canby,  Eastern  Editors.  Hollywood  Bureau.  Yucca-Vine  Building,  Samuel  D.  Berns.  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten.  National  Press  Ctub,  Wad 
-ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  t(  ^ 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue-.  Rockefel'.  S 
Center.  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J.  Sullivan.  Vice-Prei 
dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ye; 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame,  Entered  as  secot 
-class  matter  "Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  1U 


tesday,  January  6,  1959 


Motion  Picture  Daily 


PEOPLE 


jFred  Kelly  has  been  named  asso- 
Ite  producer  of  the  Roxy  Theatre's 
lure  stage  presentations,  it  was  an- 
inced  here  by  managing  director 
bert  C.  Rothafel. 

□ 

alph  P.  Cook  and  Percy  H.  Ste- 

director  and  assistant  director, 
ively,  of  the  engineering  divi- 
at  the  Kodak  Park  Works  plant 
Eastman   Kodak   Company,  Ro- 
j'rster,  N.  Y.,  have  announced  their 
I  irement  from  the  company,  effec- 
Te  last  week. 

J  □ 

Alfred  J.  Marrow,  formerly  in 
Large  of  Berlo  Company's  stand  at 
tjj1  Albano  Drive-in,  Ravenna,  N.  Y., 
hi  joined  Tri-State  Automatic  Candy 
|(;.rp.  as  Albany  branch  manager.  He 
|  coeds  Peter  Gazeley,  who  has  re- 

ned. 


hree  UA  Films  Roll  Up 
op  Grosses  at  Holiday 

.  (  '"Separate  Tables"  and  "I  Want  to 
<tye!"  United  Artists  releases  which 
Jbn  two  of  the  annual  awards  of  the 
I'w  York  Film  Critics  last  week,  con- 
I  ued  to  do  exceptional  business  here 
j  er  the  weekend.  "Tables"  grossed 
=j;6,808  in  the  four  day  New  Year's 

9:  ekend  at  the  Astor,  which  was  the 
J;hest  gross  ever  registered  by  a 
JA.  film  at  the  theatre  and  the  top 
-ure  for  any  picture  to  play  the 
use  in  the  past  four  years.  At  the 
irmandie,  where  "Tables"  is  play- 
I  day-and-date,  it  grossed  $17,429 
the  four  days,  the  highest  gross 
?r  recorded  at  the  theatre. 

In  Sevnth  Week  at  Victoria 

j.At  the  Victoria  "Live"  scored  a  big 

7,402  in  its  seventh  week.  "The 
Vse's  Mouth,"  a  third  U.A.  release, 

;istered  $25,720  in  its  eighth  week 
the  Paris,  with  receipts  jumping 

ie  $12,000  during  the  pre-holiday 

holiday  period. 

{reen  Acquires  Two 

foseph   Green,  head  of  President 
ms,  Inc.,  has  returned  from  Eu- 
\\s*ye,  where  he  obtained  the  American 
ijt  [hts  to  two  additional  foreign  films, 
ese  will  bring  to  six  the  number 
pictures  the  company  will  release 
1959.  The  new  acquisitions  are: 
e  Infedeli,"  a  Carlo  Ponti-Dino  De 
9{ 1  urentiis  production,  and  "Confess, 
.  Corda,"  a  suspense  drama  pro- 
ced  in  Western  Germany. 


Columbia  Geared  for  30-36    X  E  IV  T  TALK 


(Continued 

will,  however,  have  elements  that  will 
enable  Columbia  to  merchandise  them 
in  the  same  style  as  the  blockbusters, 
he  pointed  out. 

Speaking  to  division  and  branch 
managers  from  Eastern  states  and 
Canada  at  the  first  of  four  regional 
meetings  scheduled  for  this  month, 
Jackter  said  that  following  the  death 
of  Harry  Cohn,  the  top  management 
of  Columbia  held  a  series  of  meetings 
to  determine  the  company's  future 
course. 

"It  was  at  those  meetings,  he  said, 
"that  Abe  Schneider  and  the  other 
members  of  the  management  team  de- 
cided there  was  still  a  world  of  oppor- 
tunity in  the  motion  picture  in- 
dustry for  a  company  willing 
to  meet  the  challenge  and  they 
decided  to  fight  it  out  with  a  reorgan- 
ized and  reoriented  distribution  sys- 
tem and  a  program  consisting  mainly 
of  big  'blockbuster'  type  films  from  in- 
dependent producers  under  the  Co- 
lumbia formula." 

Emphasizes  Flexibility 

Jackter  told  the  group  convened  at 
the  Statler  Hotel  that  both  the  num- 
ber of  productions  per  year  and  their 
cost  was  always  subject  to  change  as 
"the  key  to  the  Columbia  formula  is 
flexibility."  He  explained  that  the  Co- 
lumbia formula  "encourages  every 
type  of  independent  producer  to  work 
through  Columbia.  It  is  elastic  enough 


from  page  1 ) 
to  embrace  those  who  want  a  mini- 
mum of  direct  aid  from  us  in  produc- 
tion and  also  those  who  want  to  use 
our  prodluction  facilities  and  person- 
nel both  in  Hollywood  and  abroad.  It 
excludes  no  producer  and  has  proved 
inviting  to  many  of  the  greatest." 

The  sales  executives  were  told  of 
more  than  25  leading  producers  who 
have  made  releasing  deals  with  Co- 
lumbia in  the  last  few  months  to  give 
it  "the  fastest  growing  list  of  inde- 
pendents in  the  industry."  These  pro- 
ducers have  more  than  50  properties 
in  active  preparation,  in  addition  to  a 
number  already  completed  or  before 
the  camera. 

Urges  'Spreading  the  Story' 

Jackter  also  told  the  division  and 
branch  managers  to  start  spreading  the 
story  of  the  new  Columbia. 

"Tell  the  exhibitors  in  your  terri- 
tory," he  said,  "that  they  will  soon  not 
recognize  our  release  schedule  as  a 
Columbia  slate.  We  used  to  have  a  few 
real  big  ones  a  year  among  a  bunch  of 
program  product,  but  no  more!  When 
you  go  out  selling  in  the  future— and  I 
mean  out,  all  of  us  general  sales  man- 
agers or  division  or  branch  managers 
are  going  out  to  sell— you  will  be 
carrying  not  a  program  of  pictures  but 
individual  packages  of  entertainment 
merchandise  that  have  been  individu- 
ally made  and  will  be  individually 
sold." 


Papas  Named 

(Continued  from  page  1) 
tion  of  Concessionaires,  Nov.  8-12,  at 
the  Sherman  Hotel  here. 

Papas,  who  is  also  second  vice-pres- 
ident of  NAC,  and  a  director  repre- 
senting the  concessionaire  and  auto- 
matic merchandising  operator  seg- 
ment, will  develop  and  coordinate  the 
full  program  of  both  business  sessions 
and  social  functions.  Assisting  Papas 
will  be  NAC  senior  directors  Van 
Myers,  Wometco  Theatres,  Miami;  and 
R.  Mack  Lambeth,  ABC  Popcorn  Co., 
Chicago.  NAC  executive  vice-presi- 
dent Thomas  J.  Sullivan  will  serve 
as  convention  program  coordinator 
and  trade  show  administrator,  and  Ar- 
thur B.  Segal  as  exhibit  chairman. 

Asa  C.  Thornton  Dies 

JACKSONVILLE,  Jan.  5.-Asa  C. 
Thornton,  65,  retired  theatre  owner 
and  a  resident  of  Jacksonville  since 
1930  is  dead.  He  had  been  manager  of 
the  Capitol  Theatre  here  for  many 
years. 


M-G-M  to  Release  Next 
Film  from  Goldwyn,  Jr. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  5.  -  Samuel 
Goldwyn,  Jr.'s  next  independent  pic- 
ture will  be  released  by  M-G-M,  it 
was  announced  by  Sol  C.  Siegel, 
M-G-M  studio  head.  Goldwyn  moves 
his  offices  to  M-G-M  this  month  to 
begin  preparations  for  filming  the  pro- 
duction. 

Meetings  resulting  in  the  new  con- 
tract were  initiated  several  months 
ago,  following  the  successful  foreign 
release  by  Loew's,  Inc.  of  "The  Proud 
Rebel,"  the  third  Goldwyn,  Jr.  pro- 
duction. 


Sells  Conn.  Theatre 

PLAINFIELD,  Conn.,  Jan.  5.-Ed- 
ward  L.  Lord  of  Norwich,  Conn.,  has 
disposed  of  his  sole  remaining  motion 
picture  theatre  —  Lord's  Indoor-Out- 
door Theatre— to  the  Nicholas  W.  Zeo, 
Jr.,  interests  of  Springfield,  Mass.,  for 
an  undisclosed  sum. 


Variety  Club  News 


DES  MOINES-Woodrow  Praught, 
vice-president  of  Tri-States  Theatre 
Corp.,  has  been  elected  chief  barker 
of  Variety  Club,  Tent  No.  15.  Named 
as  his  assistants  are  Larry  Day  and 
Ralph  Olsen.  Lon  Levy  is  dough  guy 
and  Dave  Gold  property  master. 

A 

BUFFALO-George  Eby,  chief 
barker  of  Variety  Clubs  International, 
will  be  the  principal  speaker  at  the 
26th  annual  installation  dinner  of  Tent 
No.  7  on  Sunday  at  the  Statler  Hilton 
Hotel.  Myron  Gross,  manager  of  the 
Buffalo  office  of  Co-Operative  Thea- 
tres, is  chairman  of  the  installation 
committee. 

A 

PITTSBURGH-The  banquet  of 
Tent  No.  1  will  be  held  at  the  Penn 
Sheraton  Hotel  on  Jan.  18.  Theme  of 
the  affair  will  be  the  bicentennial  of 
the  city  of  Pittsburgh. 

A 

DETROIT  -  Some  175  barkers, 
members  and  their  friends  turned  out 
for  the  New  Year's  Eve  Party  conduct- 
ed by  the  barkerettes  of  Tent  No.  5. 
Guests  of  honor  were  the  players  of 
the  "Sunrise  at  Campobello"  road 
company,  headed  by  Lief  Erickson, 
who  also  brought  his  family. 

A 

PHILADELPHIA— Tent  No.  13  on 
Jan.  19  will  stage  a  testimonial  for  re- 
tiring chief  barker  Sam  Diamond, 
branch  manager  for  20th  Century- 
Fox.  Scene  will  be  the  Bellevue-Strat- 
ford  Hotel. 


New  'Ten*  Pressbook 

Paramount  has  prepared  specifical- 
ly for  use  in  connection  with  local 
special  engagements  of  "The  Ten 
Commandments"  a  new  12-page  press- 
book.  It  highlights  in  all  of  its  exten- 
sive campaign  material  the  fact  that 
the  Cecil  B.  DeMille  production  comes 
to  the  local  theatre  "intact  and  uncut." 
The  ads,  publicity  stories  and  acces- 
sories presented  in  the  new  press- 
book  were  prepared  to  assure  the  same 
maximum  returns  on  the  picture  as 
were  achieved  with  earlier  special  en- 
gagements, it  is  pointed  out  on  the 
cover. 

The  new  campaign  manual  is 
designed  also  to  be  used  in  conjunc- 
tion with  the  giant  original  pressbook 
which  was  issued  for  "The  Ten  Com- 
mandments." 


i  THE  GEYAERT  CO. 
iOF  AMERICA,  INC. 


Sales  Offices 
and  Warehouses 

1  at 

Photographic 

321  West  54th  Street 

New  York  19 
New  York 

materials  of  extraordinary 

6370  Santa  Monica 
6601  N.Lincoln  Ave.  Blvd. 

Lincolnwood,  III.     Los  Angeles  38 
(Chicago)  California 

quality  for  over 

1355  Conant  Street 

Dallas  7 
Texas 

half  a  century 

P.O.  Box  9161 

Denver 
Colorado 

A  Complete 
Line  of  i 
Professional 
Cine  Films 


FOR 

EARLY  '59 

BIG  ONES 

FOR 

BIG  RETURNS 

ON  THE  WAY 
FROM 

PARAMOUNT 


XOFFICE 


COMPANY! 


0 


THE 
BUCCANEER 

Starring  Yul  Brynner,  Claire  Bloom, 
Charles  Boyer  and  also  co-starring 
Charlton  Heston  as  Andrew  Jackson. 
Produced  by  Henry  Wilcoxon.  Directed  by 
Anthony  Quinn.  Supervised  by  Cecil  B.  DeMille. 
Screenplay  by  Jesse  L.  Lasky,  Jr.  and 
Berenice  Mosk.  Technicolor®  VistaVision® 


0 


0& 


THE  TRAP 

Starring  Richard  Widmark.  Lee  J.  Cobb. 
Tina  Louise  and  Earl  Holliman.  Produced  by 
Melvin  Frank  and  Norman  Panama. 
Directed  by  Norman  Panama.  Written  by 
Richard  Alan  Simmons  and 
Norman  Panama.  A  Parkwood- Heath 
Production.  Technicolor® 


0 


THUNDER 
IN  THE  SUN 

Starring  Susan  Hayward.  Jeff  Chandl 
Co-starring  Jacques  Bergerac. 
Produced  by  Clarence  Greene. 
Directed  by  Russell  Rouse. 

A  Seven  Arts  Production.  Technicolc 


0 


—  THE 
GEISHA  BOY 

Starring  Jerry  Lewis. 
Co-starring  Marie  McDonald, 
Sessue  Hayakawa.  Produced  by 
Jerry  Lewis.  Directed  by  Frank  Tashlin. 
Screen  Story  and  Screen  Play  by 
Frank  Tashlin.  Technicolor® 
VistaVision® 


0 


TEMPEST 

Starring  Van  Heflin, 
Silvana  Mangano.  Viveca  Lindfors 

and  Geoffrey  Home. 
Produced  by  Dino  DeLaurentiis. 
Directed  by  Alberto  Lattuada. 
Screenplay  by  Louis  Peterson  an< 
Alberto  Lattuada.  Technirama® 
Technicolor® 


0^ 

THE 

LAST  TRAIN 

BLACK  ORCHID 

FROM  GUN  HILL 

Starring  Sophia  Loren,  Anthony  Quinn. 

Produced  by  Carlo  Ponti  and 
Marcello  Girosi.  Directed  by  Martin  Ritt. 
Written  by  Joseph  Stefano. 
VistaVision6 

Hal  Wallis  Production. 
Starring  Kirk  Douglas.  Anthony  Quinn. 
Co-starring  Carolyn  Jones.  Earl  Holliman 

Directed  by  John  Sturges. 
Screenplay  by  James  Poe.  Technicolor 

0 


0 


THE 
HANGMAN 

Starring  Robert  Taylor, 
ina  Louise.  Fess  Parker.  Jack  Lord. 
Produced  by  Frank  Freeman.  Jr. 
Directed  by  Michael  Curtiz. 
Screenplay  by  Dudley  Nichols. 


THE 
FIVE  PENNIES 

Starring  Danny  Kaye. 
Co-starring  Barbara  Bel  Geddes. 
Louis  Armstrong.  Harry  Guardino. 
Bob  Crosby  and  Robert  Troup. 

Produced  by  Jack  Rose. 
Directed  by  Melville  Shavelson. 
Technicolor  VistaVision0 


AND  ALL  OVER  THE  WORLD... 

CECIL  B.  DeMILLE'S 

PRODUCTION 

THE  TEN  COMMANDMENTS 

THE  GREATEST  BOXOFFICE  GROSSER  THE  WORLD  HAS  EVER  KNOWN! 

TECHNICOLOR®  ^VjSIOH* 


6 


Motion  Picture  Daily 


Tuesday,  January  6,  195!f 


Television  Today 


Four  Major  Nets  Extend  pa  r  CL  .  Se  11 S 
Agreements  with  ASCAP 


FCC  Report 


(Continued  from  page  1) 
the  station  in  April  1956  and  sold  to 
NTA  in  September  1957. 

The  staff  memo  on  the  Minnea- 
polis case  in  May  not  only  suggested 
some  restrictions  on  vertical  integra- 
tion, but  also  questioned  whether  li- 
censes should  not  be  denied  defen- 
dants in  antitrust  suits.  The  subcom- 
mittee report  made  no  mention  of 
this  latter  point  in  connection  with 
N.T.A.,  but  did  say  at  another  point 
that  the  FCC  "should  take  effective 
action  to  investigate  and  consider  all 
outstanding  antitrust  matters  within 
its  jurisdiction  which  bear  upon  the 
fitness  of  an  operator  to  be  a  broad- 
cast licensee."  The  report  declared 
"the  Commission  has  paid  little  or 
no  attention  to  its  statutory  respon- 
sibility in  this  area."  This  comment, 
however,  was  not  tied  to  the  NTA 
case  in  any  way. 

Sees  Trafficking'  Extensive 

The  subcommittee  attacking  "traf- 
ficking" in  general,  saying  its  hearings 
had  revealed  extensive  trafficking  in 
licenses  at  prices  greatly  in  excess  of 
the  investment  in  the  enterprise.  It 
said  some  stations  had  sold  out  so 
soon  after  getting  a  license  "as  to 
bring  into  question  the  good  faith  of 
the  applicant  in  seeking  the  license." 

As  reported  earlier,  the  subcommit- 
tee recommended  no  person  should 
be  allowed  to  enter  into  any  negotia- 
tions to  buy  or  sell  a  TV  license  or 
permit  witiaout  notifying  the  FCC 
and  getting  FCC  approval  for  these 
negotiations.  If  a  transfer  is  finally 
negotiated,  it  said,  the  FCC  should 


NAB  Membership  At 
Record  High  of  2,326 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  5.-Member- 
ship  in  the  National  Association  of 
Broadcasters  reached  a  record  high  of 
2,326  last  month.  At  a  membership 
planning  session  at  NAB  headquarters, 
Ben  B.  Sanders,  KICD,  Spencer,  Iowa, 
and  Joseph  J.  Bernard,  KTVI,  St. 
Louis,  co-chairmen  of  the  Association's 
membership  committee,  and  members 
of  the  NAB  staff  discussed  ways  to 
push  the  membership  figure  even 
higher  during  1959. 

William  Carlisle  Chairman 

William  Carlisle,  manager  of  station 
relations,  presided  at  the  meeting 
which  included  reports  by  Al  King 
and  Buss  Severin,  NAB  field  repre- 
sentatives. John  A.  Buning  was  intro- 
duced as  a  new  field  representative. 

be  required  to  give  public  notice  and 
hold  public  hearing. 

Most  other  subcommittee  recom- 
mendations were  also  reported  ear- 
lier. It  said  direct  or  indirect  payoffs 
of  competing  applicants  for  stations 
should  be  limited  to  out-of-pocket  ex- 
penses, and  that  the  FCC  must  allow 
30  days  for  new,  competing  applica- 
tions to  be  filed  when  such  a  payoff 
takes  place.  It  suggested  the  FCC 
hold  public  hearings  before  issuing 
any  TV  license,  and  said  no  party  to 
any  proceeding  should  be  allowed 
to  contact  any  commissioner  or  other 
FCC  official  without  notice  to  the 
other  parties  to  the  proceeding  and 
without  submitting  a  memorandum 
on  the  contact  for  the  record. 


ASCAP  announced  that  all  of  the 
four  major  networks  (ABC,  CBS, 
NBC  and  Mutual),  together  with  their 
owned  and  operated  stations,  have  ex- 
ecuted extensions  of  their  license 
agreements  effective  Jan.  1,  1959. 

In  addition  to  the  networks,  approx- 
imately 50  per  cent  of  the  local  radio 
stations  throughout  the  country  have 
either  signed  or  extended  their  license 
agreements  with  the  Society  beyond 
Jan.  1,  1959. 

Extras  Map  Demands 

( Continued  from  page  1 ) 
wage  minimums  are  among  collective 
bargaining  contract-modification  pro- 
posals being  served  on  the  motion  pic- 
ture producers. 

The  guild's  present  contract  with 
the  producers  expires  on  April  1,  and 
under  its  terms  the  guild  is  required 
to  submit  proposals  for  changes  at 
least  90  days  in  advance  of  the  ex- 
piration date. 

'Tosco'  in  7  Theatres 

"Tosca,"  the  S.  Hurok  film  presen- 
tation of  Puccini's  opera,  has  been 
booked  into  seven  theatres  in  the  U.S. 
and  Canada,  it  is  announced  by  Martin 
Levine,  national  sales  representative 
for  the  Casolaro-Giglio  import.  The 
houses  are:  the  World,  Chicago;  Fine 
Arts,  Rochester;  Delaware,  Albany, 
N.  Y.;  Ormont,  East  Orange,  N.  J.; 
Lincoln,  New  Haven,  Conn.;  Alouette. 
Montreal,  and  Bushnell  Memorial, 
Hartford. 


Conn.  Theatre  Reopened 

SOUTH  NORWALK,  Conn.,  Jan.  5. 
—Yankee  Theatre  Corp.  has  reopened 
the  long-shuttered  Empress  Theatre 
here  under  supervision  of  Bobert 
Murphy. 


"He  saw 

HOUSE  ON  HAUNTED  HILL 
and  went  all  to  pieces!" 


THE  SUSPENSE  IS  REALLY  KILLING  IN 

HOUSE  ON  HAUNTED  HILL 

Bigger  than  "MACABRE"  -  from  ALLIED  ARTISTS! 


( Continued  from  page  1 )  jj| 
mount  was  reported  to  be  about  22  pd$ 
cent  of  all  outstanding  Metropolita$| 
stock. 

According  to  Robert  C.  Jones,  Jrtp 
of  the  Jones,  Kreeger  and  Co.  brokefc 
age  firm  which  handled  the  sale  prig 
vately  for  Paramount  and  Klugfcp 
Paramount  had  held  the  stock  for  irjj 
vestment  only. 

Jones  said  the  transaction  w; 
cleared  last  week  with  the  Feder; 
Communications  Commission,  Secur 
ties  and  Exchange  Commission 
other  government  agencies.  The  sal 
actually  was  consummated  this  mon  i 
inff  at  the  Bank  of  New  York. 


DuMont  Tie  Unaffected 


The  transaction  does  not  in  any  wa 
affect  Paramount' s  interest  in  DuMon 
Laboratories,  from  which  Metropolita 
Broadcasting  evolved,  nor  does  it  ha' 
anything  to  do  with  Paramount's  10 
per  cent  ownership,  through  its  sub 
sidiary,  Paramount  Television  Prods  Jp 
of  TV  station  KTLA-TV  in  Lq 
Angeles. 

Paramount  had  three  represent: 
tives  on  the  Metropolitan  board,  Bai 
ney  Balaban,  Paul  Raibourn  and  E( 
win  L.  Weisl.  In  addition,  Arthur 
rael,  Jr.,  of  Paramount,  has  been  se< 
retary  of  Metropolitan.  Presumabl 
Kluge  and  associates  will  replace  all  < 
most  of  these. 

Buckley  Holds  12% 

Metropolitan's  second  largest  ind 
vidual  stockholder  is  Richard  Buckle 
a  vice-president,  who  holds  about  1  m 
per  cent  of  the  total. 

Kluge,  who  has  made  money 
other  radio  activities,  plans  to  take  a 
active  role  in  the  management 
Metrolitan,  according  to  Jones.  It 
expected  he  will  become  an  officer 
well  as  a  director.  He  already  owi 
radio  stations  in  Fort  Worth  ( KNOK 
Pittsburgh  (WEEP),  Buffalo  (WINFj 
and  Nashville  (WKDA),  has  an  inte  |(]|( 
est  in  WLOF-TV  in  Orlando,  Florid 
and  is  selling  WGAY  radio  station 
Silver  Springs,  Md. 

Stock  in  Voting  Trust 

Practically  all  the  stock  purchase 
will  be  in  a  voting  trust,  throuj 
which  Kluge  himself  will  own  221,2: 
shares  and  members  of  his  family  an 
business  associates  will  own  the  ba 
ance.  Small  amounts  of  the  balani 
of  the  purchase  will  be  held  by  a  do  , 
en  or  more  other  individuals. 


Jean  Simmons  Signed 

HOLLYWOOD,  Jan.  5.  -  Hal  Wa 
lis  has  signed  Jean  Simmons  for 
second  starring  film,  to  follow  h 
upcoming  role  in  Wallis'  filmizatio 
of  Tennessee  Williams'  "Summer  an 
Smoke"  which  starts  in  early  Fall. 


Ben  Rosenwald  Dead 

BOSTON,  an.  5-Ben  H.  Bose 
wald,  62,  branch  manager  for  Loew 
Inc.,  here  for  10  years,  died  at  Bet 
Israel  Hospital  following  a  s« 
heart  attack.  He  is  survived  by  h. 
widow,  Mrs.  Harriett  Bosenwald. 


Hi 


MOTION  PICTURE 

DAILY 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JANUARY  7,  1959 


TEN  CENTS 


|  Years  with  Disney 

imuels  Quits 
s  President 
f  Buena  Vista 


ective  Immediately; 
divig  May  Replace 

F.  Samuels  yesterday  an- 
hced  his  resignation  as  president 
Buena  Vista,  the  Walt  Disney 
distribution  company,  effective 
ediately. 

idely  circulated  reports  that  he 
Id  be  succeeded  by  Irving  Lud- 
the  company's  domestic  sales 
ager,  could  not  be  confirmed  im- 
iately  but  appeared  to  have  con- 
rable  substance. 

imuels'  future  plans  likewise  could 
be  learned  at  once.  He  left  yester- 
on  a  Caribbean  cruise  and  will 
way  for  about  two  weeks.  Prior  to 
resignation  he  had  been  confined 
is  home  with  a  broken  ankle  for  a 
ber  of  weeks,  during  most  of 
( Continued  on  page  4 ) 

m   


nonelli  Elects  to 
main  with  Universal 

(harles  Simonelli,  Eastern  adver- 
g-publicity  manager  for  Univer- 
Pictures,  has  elected  to  remain 
i   the  com- 
n  y  after 
jhing  sev- 
offers  of 
:utive  posts 
i  other  com- 
ies  made  to 
in  recent 
ks. 

i  m  o  n  e  1  li, 
)  returned 
from  the 
bt  Coast  re- 
aiJUy,  said  that 
r  conferring 
e  with  Mil- 

Rackmil,  Universal  president,  he 
fved  his  best  interests  would  be 
■:d  by  remaining  with  the  com- 
a  \y  with  which  he  started  18  years 
(Continued  on  page  6) 


ries  aimonei 


■  MSION  TODAY— page  5 


Promotion  of  Columbia  Blockbusters 
To  Include  'Full  Treatment'  for  All 


From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  6.— All  of  Columbia  Pictures'  releases  under  its  new 
"blockbuster"  programs  will  be  promoted  with  "the'  full  treatment  from  the 
cradle  right  through  subsequent  dates,"  Robert  S.  Ferguson,  director  of  ad- 
vertising, publicity  and  exploitation,   

told  a  meeting  of  division  and  branch 
managers  here  today.  Ferguson  spoke 
at  a  concluding  session  of  a  two-day 
meeting  of  12  managers  from  the 
East  and  Canada.  It  was  the  first  of 
four  regional  sales  conclaves  sched- 
uled for  this  mondi. 

The  advertising-publicity  executive 
(Continued  on  page  6) 


Communion  Breakfast 
Set  Here  for  Jan.  25 

The  ninth  annual  industry  Com- 
munion Rreakfast  for  Catholics  in  the 
New  York  area  will  be  held  at  the 
Waldorf  Astoria  Hotel  Sunday,  Jan. 
25.  Speakers  at  the  breakfast,  which 
will  follow  the  9  A.M.  Mass  at  St. 
Patrick's  Cathedral,  will  be  Rev.  Rob- 
(Continued  on  page  6) 


Tax  Cut  Appreciation 
Lunch  for  Goldman 

Special  to  THE  DAILY 

PHILADELPHIA,  Jan.  6.-William 
Goldman,  prominent  Philadelphia 
showman,  will  be  tendered  an  ap- 
preciation luncheon  at  the  Sheraton 
Hotel  here  on  Jan.  29  in  recognition 
of  his  achievements  during  three 
years  as  president  of  the  Pennsyl- 
vania Assn.  of  Amusement  Industries. 

During  his  tenure  the  elimination 
of  Philadelphia's  entire  municipal  tax 
on  theatre  admissions  was  achieved. 

Guests  at  the  luncheon  will  include 
Mayor    Richardson    Dilworth,  many 
members  of  the  local  judiciary  and 
film  and  theatre  executives  from  New 
( Continued  on  page  6 ) 


Hearings  on  Toll-TV 
Definite,  Soon:  Harris 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  6.  -  House 
Commerce  Committee  chairman  Har- 
ris today  said  his  committee  would 
definitely  have  hearings  on  toll-TV, 
including  wire-TV,  early  in  the  new 
Congress.  But  he  said  he  didn't  know 
(Continued  on  page  6) 


Special  Drive-In  Prints 
For  3  More  UA  Films 

United  Artists'  program  of  prepar- 
ing special,  high-key  film  prints  for 
drive-ins,  introduced  with  its  release 
of  "Run  Silent,  Run  Deep,"  moves 
into  full  swing  as  De  Luxe  Labora- 
tories readies  delivery  of  the  new- 
type  prints  for  "Separate  Tables,"  "I 
Want  to  Live!"  and  "The  Last  Mile," 
(Continued  on  page  6) 


MPRC's  Survey  of  7G0  U.S.  Theatres 
Finds  Better  Projection  Needed 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  6.— The  results  of  a  two-year  survey  compiled  by  the 
Motion  Picture  Research  Council's  field  representatives  in  visits  to  more  than 
700  first  and  second  run  theatres  in  100  U.S.  cities  were  released  today.  High- 
lights of  the  report  issued  to  studio 


id  theatre  executives  are: 

(1)  Mechanical  misalignment  for 
optimum  focus  with  worn  sub-par 
components  found  in  74  per  cent  of 
theatres.  M.P.R.C.  representatives 
made  corrections  in  63  per  cent  of 
situations,  with  precision  gauges  and 
lens  performance  test  film  developed 
by  the  research  council's  engineering 
staff. 

(2)  Recommendations  to  correct 
screen  brightness  levels,  installation 


of  proper  type  screens  and  adequate 
arc-lamp  equipment,  were  made  in 
69  per  cent  of  theatres  visited. 

(3)  Recommendations  for  procure- 
ment of  lenses  of  a  different  focal 
length  than  those  used  in  order  to 
show  either  anamorphic  or  regular 
product  to  better  advantage  were 
made  in  43  per  cent  of  the  theatres. 

(4)  New  masking  practices  were 
also  recommended  in  40  per  cent  of 

(Continued  on  page  2) 


Jan.  13-15 

Para,  to  Hold 
3 -Day  Meeting 
On  1959  Plans 


George  Weltner 


Weltner  Will  Preside  at 
Big  Home  Office  Sessions 

Policies  and  programs  planned  by 
Paramount  Pictures  designed  to  make 
1959  "The  Big  Office  Year"  will  be 
discussed  at  a 
meeting  of  divi- 
s  i  o  n  m  a  n- 
agers  and  home 
office  executives 
here  on  Jan. 
13  through  15, 
it  was  an- 
nounced yester- 
day by  George 
Weltner,  vice- 
president  i  n 
charge  of  world 
sales. 

Weltner  will 
preside    at  all 

sessions.  All  U.  S.  and  Canadian  sales 
(Continued  on  page  5) 

New  Bill  Would  Ease 
Tax  on  Overseas  Profit 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  6.  -  Rep. 
Boggs  (D.,  La.)  today  said  he'll  in- 
troduce in  Congress  tomorrow  a  bill 
to  give  substantial  tax  concessions  to 
firms  operating  overseas.  The  bill  is 
(Continued  on  page  6) 


Next  ACE  Meeting  Here 
In  Mid-January 

The  next  meeting  of  the  American 
Congress  of  Exhibitors  will  be  held 
in  New  York  about  the  middle  of  the 
month  to  press  plans  for  activating 
the  ACE  program  on  all  fronts,  it  was 
learned  yesterday. 

Date  and  place  for  the  meeting 
were  not  disclosed  pending  notifica- 
tions to  all  ACE  committee  members. 
Aim  of  the  meeting  will  be  to  com- 
plete arrangements  for  getting  as 
much  as  possible  of  the  ACE  program 
into  motion  immediately. 


Motion  Picture  Daily 


Wednesday,  January  7,  195 


PERSONAL 
MENTION 


SIDNEY  SCHRE1BER,  secretary 
and  general  counsel  of  the  Motion 
Picture  Association,  has  returned  to 
New  York  from  a  vacation  in  Florida 
and  the  'West  Indies. 


Mo  Wax  has  returned  to  Philadel- 
phia from  a  vacation  in  Florida. 


Richard  Zanuck,  producer,  will 
leave  Hollywood  today  for  Sun  Valley, 
Ida.,  where  tomorrow  he  will  be  host 
at  a  screening  of  "Compulsion"  at  a 
convention  of  800  district  attorneys. 


Joseph  Friedman,  Paramount  na- 
tional exploitation  manager,  has  left 
New  York  for  Boston  and  Worcester. 


Blair  Mooney,  booker  with  Coop- 
erative Theatres  of  Ohio,  has  returned 
to  Cleveland  from  Phoenix,  Ariz., 
where  he  visited  with  his  parents, 
Milton  A.  Mooney,  Cooperative  pres- 
ident, and  Mrs.  Mooney. 


Shtjrl  Conway  will  leave  here  to- 
day for  Australia  via  B.O.A.C. 


James  V.  Frew,  Southern  district 
manager  for  Continental  Distributing, 
Inc.,  has  left  Atlanta  for  New  Orleans 
and  Dallas. 


John  Bromfield,  television  actor, 
has  arrived  in  New  York  from  the 
Coast. 


Chester  Erskine,  producer,  arrived 
here  yesterday  from  Hollywood. 

Wendy  Craig,  British  actress,  is 
scheduled  to  arrive  in  New  York  from 
London  today  via  B.O.A.C. 


Expect  Substantial  Improvements  in 
New  Italian  Film  Pact  Near  Signing 

Expectations  that  negotiation  of  a  new  Italian  film  agreement  may  be  com- 
pleted here  today  or  tomorrow  were  voiced  yesterday  by  spokesmen  for  both 

sides.   


The  new  agreement  which  will  be 
for  either  two  or  three  years  and 
which  will  become  effective  next  June, 
will  cover  three  main  points,  namely, 
number  of  import  permits,  the  re-sale 
of  dubbing  licenses  and  remittables. 

Substantial  agreement  satisfactory 
to  both  sides  has  been  worked  out 
on  the  main  issues,  with  only  details 
remaining,  it  was  said. 

220  Permits  Available 

Substantially  the  same  number  of 
import  permits  as  in  the  current  agree- 
ment are  expected  to  be  provided  for 
in  the  new  one  despite  the  with- 
drawal from  the  Motion  Picture  Ex- 
port Association  of  RKO  Radio  Pic- 
tures and  Republic  Pictures.  In  such 
event,  the  eight  remaining  companies 
will  share  approximately  220  permits 
available  to  10  companies  heretofore. 

In  addition,  substantially  higher  re- 
mittables are  expected  to  be  autho- 
rized in  the  new  agreement  than  in 
the  current  one. 


Working  out  of  details  concerning 
the  disposal  of  the  5,500,000  lire  dub- 
bing permits  which  American  compa- 
nies are  required  to  purchase  in  Italy 
is  the  chief  item  still  before  the 
negotiators.  The  Italians  favor  a  dis- 
count rate  set  for  the  period  of  the 
agreement  for  the  re-sale  of  the  li- 
censes, while  the  American  companies 
would  prefer  an  annual  settlement. 

Three  Acting  for  U.S. 

Dr.  Eitel  Monaco,  president  of 
ANICA,  and  Ehidio  Ariosto,  Italian 
undersecretary  for  show  business, 
comprise  the  Italian  negotiating  team. 
Ralph  Hetzel,  MPEA  vice-president; 
Griffith  Johnson,  European  vice-presi- 
dent, and  Frank  Gervasi,  Mediterra- 
nean manager,  are  the  American  nego- 
tiators. 

Eric  Johnston,  MPEA  president, 
will  come  here  from  Washington  for 
conferences  with  Monaco  and  Ariosto 
as  soon  as  the  new  agreement  is  ready 
for  signing. 


'•Furlough'  Grosses  Big 
In  Special  Showings 

"The  Perfect  Furlough,"  Universal- 
International's  new  comedy  which 
played  special  New  Year's  Eve  engage- 
ments in  more  than  150  key  and  sub- 
key  situations  from  coast  to  coast  as  a 
prelude  to  its  Jan.  14  nation-wide 
launching,  rolled  up  impressive  re- 
ceipts, the  company  reported  yester- 
day. Grosses  generally  topped  New 
Year's  Eve,  New  Year's  Day  and  sev- 
eral days  receipts  of  many  of  U-I's 
top  grossers  like  "Written  on  the 
Wind"  and  "The  Glenn  Miller 
Story." 

One-Shot  Events 

Unlike  the  other  U-I  pictures,  how- 
ever, the  New  Year's  Eve  engagements 
of  "The  Perfect  Furlough"  were  one- 
shot  events  and  part  of  the  company's 
advance  word-of-mouth  campaign  on 
the  picture. 


New  Hall  Stage  Show        To  Honor  Bernstein 


A  new  choral  and  orchestral  ver- 
sion of  Tchaikowsky's  "Nutcracker 
Suite"  to  be  sung  by  the  Columbus 
Boychoir,  will  be  added  to  the  current 
stage  spectacle  at  Radio  City  Music 
Hall  beginning  Monday.  The  new 
number  in  which  the  28-voice  choir 
will  sing  "Waltz  of  the  Flowers"  ac- 
companied by  the  Music  Hall  Sym- 
phony Orchestra  directed  by  Raymond 
Paige,  will  replace  the  Music  Hall's 
Christmas  pageant,  "The  Nativity," 
which  will  be  continued  only  through 
Sunday. 


Leonard  Bernstein,  musical  direc- 
tor of  the  New  York  Philharmonic- 
Orchestra,  will  be  honored  for  his 
contributions  to  cultural  inter-change 
between  Israel  and  United  States  at 
a  dinner  concert  of  the  America- 
Israel  Cultural  Foundation  to  be  held 
Monday  evening,  Feb.  2,  at  the  Hotel 
Waldorf  Astoria.  The  announcement 
was  made  by  Samuel  Rubin,  president 
of  the  Foundation,  and  Robert  S. 
Benjamin,  chairman  of  the  board  of 
United  Artists  and  chairman  of  the 
dinner  committee. 


MPRC  Study 


( Continued  from  page  1 ) 
the    theatres    to    properly  showcase 
newer  and  bigger  films. 

(5)  The  council's  staff  urged  re- 
placement of  undersize  sprockets 
which  reduced  the  life  of  the  print. 
Improper  alignment  of  the  projector 
film  path  was  also  listed  as  a  cause 
of  shortened  print  life. 

(6)  Screen  brightness  continues  to 
be  a  major  technical  problem  in  the 
224  drive-in  theatres  visited.  Increas- 
ing efficiency  of  drive-in  screens  is 
now  under  study  by  the  council's  en- 
gineers. 

"Termination  of  the  field  service 
phase  of  the  program  late  last  year 
does  not  mean  the  end  of  the  re- 
search council's  studies  into  ways  and 
means  of  aiding  exhibitors  with  tech- 
nical problems  they  face.  Theatre 
problems  will  remain  an  important 
part  of  the  council's  operation,"  it 
was  pointed  out  by  William  Kelley, 
MPRC  president. 

Eastman  Improvements 

ROCHESTER,  N.  Y.,  Jan.  6.-The 
Eastman  Kodak  Company  plans  to  in- 
vest about  $61  million  in  company 
improvements  during  1959,  it  was  an- 
nounced by  Thomas  J.  Hargrave, 
chairman,  and  Albert  K.  Chapman, 
president.  The  1958  budget  for  capi- 
tal improvements  was  about  $62  mil- 
lion. Approximately  90  per  cent  of 
this  budget  was  expended,  Hargrave 
and  Chapman  estimated. 


TENT  TALK 

Variety  Club  News 


CHICAGO  -  Variety  Club  of  I 
linois  will  hold  its  annual  installatio 
dinner  on  Monday  in  the  Florentin 
Room  of  the  Pick-Congress  Hotel  u 
der  the  chairmanship  of  Nat  Natha: 
son.  Inducted  will  be:  William  Ma 
golis,  chief  barker;  Charles  Coope 
assistant  chief  barker;  Harry  Balabai 
dough  guy,  and  Sam  Levinsoh 
property  master.  Speakers  will  b 
Judge  Jacob  M.  Braude  and  John  I 
Carmichael,  sports  editor  of  the  "Ch 
cago  Daily  News." 

Warner  Stockholders 
Annual  Meet  Feb.  4 

Stockholders  of  Warner  Bros, 
be  asked  to  approve  options  for  thre 
company  executives  and  reductions 
the  price  of  options  granted  other  e.^l 
ecutives  in  1956  at  the  annual  meetir 
set  for  Feb.  4  in  Wilmington. 

In  the  proxy  statement  announcin 
the  meeting  date  it  is  also  stated  th; 
the  number  of  company  directors  h;  I 
been  reduced  from  10  to  nine  sin(f | 
the  death  of  Harry  M.  Warner. 

Five  directors  are  up  for  reelectic 
this  year  for  two-year  terms.  They 
Charles  Allen,  Jr.,  Serge  Semenenk 
Albert  Warner,  Jack  L.  Warner  an 
Benj.  Kalmenson. 

Stock  options  voted  during  the  ye; 
and  up  for  stockholder  approval 
elude  William  T.  Orr,  10,000  shar< 
at  $19;  James  B.  Conkling,  10,0( 
shares  at  $17.34;  and  Rodney  Eric 
son,  10,000  shares  at  $19.83. 


$200,000  to  'Sinbad' 
In  19  Canada  Theatres 

Special  to  THE  DAILY 

TORONTO,  Jan.  6.-"The  7th  Vo 
age  of  Sinbad"  has  been  held  over 
18  of  the  19  Canadian  theatres 
which  it  has  opened,  it  was  reveals 
here  by  Harvey  Harnick,  sales  maj 
ager  of  Columbia  Pictures  of  Canad 

Harnick  also  reported  that  the  fuj 
week's  aggregate  gross  from  the  ] 
houses  exceded  $200,000,  near-recoi 
proportions.  Indicative  of  the  streng! 
of  the  Dynamation  feature,  Harnii 
said  that  in  Hamilton,  Ontario,  "Si 
bad"  in  six  days  equalled  the  five-d; 
total  of  "The  Bridge  on  the  Riv 
Kwai,"  the  company's  all-time  box  c 
fice  champion. 


NCCJ  Meet  on  Monday 

The  planning  meeting  for  the  N|A 
tional  Conference  of  Christians  air" 
Jews  amusement  division  campaign 
which  Alex  Harrison,  20th  Centui 
Fox  general  sales  manager,  is  cha 
man,  has  been  advanced  from 
Tuesday  to  Monday,  Jan.  12  at  t 
Astor  Hotel  here. 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Flovd  E.  StojJ 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vine 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  Wa| 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefel 
Center.  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J.  Sullivan,  Vice-Pr, 
dent  and  Treasury;  Leo  J.  Brady.  Secretary.  Other  Quigley  Publications;  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  y 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  sect 
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HERE  NEVER 


ASApAME 
LI  KEAUMTIE 

NANEf 


Warners  gave  America  a  new 
sweetheart!  Right  across  the  country 
no  receipts  to  match  'em  since  'Sayonara' 

..AND  IN  ITS  FOURTH  WEEK  AT  RADIO  CITY  MUSIC  HALL  EVEN 
MASHED  'SAYONARA'S'  FABULOUS  ALL-TIME  SINGLE  WEEK  RECORD! 


WNTIE  NAME   ROSALIND  RUSSELL 


,»TECHNIRAMASc0to»  ..TECHNICOLOR 

)RREST  TUCKER  -  CORAL  BROWNE  -  FRED  CLARK  •  Screenplay  by  BETTY  COMDEN  and  ADOLPH  GREEN  •  From  the  novel  "Auntie  Mame"  by  PATRICK  DENNIS 
dapted  for  the  stage  by  Jerome  Lawrence  and  Robert  E.  Lee  ■  Directed  by  MORTON  DaCOSTA  •  Music  composed  by  bronislaw  kaper  •  From  WARNER  BROS  f^^jjj 

4 


4 


Motion  Picture  Daily 


Wednesday,  January  7,  1&  * 


Motion  Picture  Daily  Feature  Reviews 


The  Two-Headed  Spy 

Columbia 


Hollywood,  Jan.  6 

Expert  direction  by  Andre  De  Toth,  and  excellent  performances  by 
Jack  Hawkins  and  Gia  Scala  put  this  into  the  well-above-average  class 
of  British  imports  for  general  American  audience  appeal.  It  is  apparent 
that  executive  producer  Hal  E.  Chester  has  the  pulse  on  the  kind  of 
British  productions  that  will  please  Americans,  having  a  good  box  office 
record  on  films  he  made  in  Hollywood. 

De  Toth's  direction  is  loaded  with  suspense  using  the  screenplay  by 
James  O'Donnell,  which  was  based  on  a  story  by  J.  Alvin  Kugelmass. 

Hawkins,  dominating  every  scene  with  strength,  delivers  an  intriguing 
performance  as  a  Nazi  general,  capable  of  carrying  on  a  masquerade  of 
loyalty  to  the  fuehrer,  while  pipe-lining  information  to  the  British  on 
the  location  of  supply  depots  under  his  control.  Despite  several  close 
calls  with  the  gestapo,  brought  about  by  his  suspicious  aide,  impressively 
portrayed  by  Erik  Schumann,  Hawkins  is  able  to  convince  Hitler  himself 
that  a  gestapo  head,  Alexander  Knox,  and  several  of  his  closest  military 
advisers  are  traitors  and  should  be  "eliminated."  His  final  recommenda- 
tion to  Hitler  appears  to  have  put  an  end  to  the  Nazi  regime  as  the 
Allies  make  their  way  to  the  Berlin  gates. 

Miss  Scala  is  quite  suitable  to  her  role  of  the  beautiful  girl  friend  of 
Hawkins,  who  proves  herself  to  be  an  equally  important  spy  for  the 
Allies,  singing  songs  over  the  radio  that  can  be  decoded.  Her  meeting 
with  Hawkins  to  carry  on  the  spy  missions,  when  Felix  Aylmer,  Haw- 
kins accomplice  is  tortured  to  death  by  the  Nazis,  blossoms  into  a 
romance  that  has  a  tragic  ending  as  she  is  shot  by  Hawkins'  aide  when 
she  tries  to  escape  to  the  Allied  lines.  Hawkins  outwits  his  Nazi  pursuers 
and  finds  himself  back  in  England,  after  having  served  as  a  spy  in  Ger- 
many for  25  years. 

A  fine  musical  background  by  Gerard  Schurmann,  and  two  songs, 
"Ich  Liebe  Dich,"  and  "The  Only  One,"  by  Peter  Hart,  sung  by  Miss 
Scala,  add  to  the  production  values  of  the  film,  which  was  produced 
by  Bill  Kirby. 

Running  time,  93  minutes.  General  classification.  Release,  in  January. 

Samuel  D.  Berns 


Senior  Prom 

Romm — Columbia 


Hartford,  Conn.,  Jan.  6 
Jill  Corey  and  more  than  a  handful  of  names  and  faces  accepted  and 
accoladed  by  the  burgeoning  teen-age  record-buying-and-listening  mar- 
ket are  featured  in  this  modern-day  tune  paced  Harry  Romm  production 
released  under  the  Columbia  banner.  The  Hal  Hackady  screenplay  is 
suitable  framework  for  a  whopping  total  of  20  songs  and  while  the  logi- 
cal-events-must-move-logicallv  school  will  contend  certain  phases  could 
easily  have  been  eliminated,  the  overall  effect  is  one  of  relaxing  enter- 
tainment, produced,  directed  and  enacted  primarily  to  appeal  to  the 
in-between  years  that  spell  out  high  school,  dating,  et  al. 

David  Lowell  Rich  has  guided  his  youthful  charges  with  directorial 
touches  that  stress  movement  and  the  happy  feeling.  Campus  co-ed 
Miss  Corey  and  Tom  Laughlin  (latter's  a  moneyed  undergraduate)  seem 
romantically  inclined  for  95  per  cent  of  the  footage,  but  when  the  fade- 
out  approaches,  the  girl  sees  stars  in  her  eyes,  clinches  with  Paul  Hamp- 
ton, a  right  enough  chap,  you  understand,  but  not  given  to  Dun  and 
Brads treet  ratings.  Romance  has  conquered  all  and  there's  idyllic  at- 
mosphere anew  on  campus. 

Moving  resolutely  in  and  out  of  camera  range  during  the  hour  and  22 
minutes  of  running  time  are  Louis  Prima,  Keely  Smith,  CBS-TV's  Ed 
Sullivan,  Mitch  Miller,  Connie  Boswell,  Bob  Crosby,  Tony  Arden  and 
his  orchestra,  Jose  Melis  and  Les  Elgart,  to  cite  some  of  the  more  recog- 
nizable countenances. 

Running  time,  82  minutes.  General  classification.  Release,  in  January. 

A.  M.  W. 


Good  Day  for  a  Hanging 

Columbia 


Fred  MacMurray  stars  in  this  competent  little  western  drama  whi 
tells  of  the  trials  that  befall  a  small  town  marshal  when  he  folio 
his  conscience  against  the  will  of  his  fellow  townsmen.  Maggie  Ha) 
co-stars  in  the  Morningside  production,  directed  by  Nathan  Juran  ai 
produced  by  Charles  H.  Schneer.  It  is  photographed  in  effective  Colui 
bia  Color. 

MacMurray,  a  widower,  is  seen  as  a  local  freight  line  operator  w. 
is  drafted  into  becoming  marshal  after  the  previous  marshal,  Emil  Mey< 
has  been  killed  leading  a  posse  in  pursuit  of  three  bank  robbers.  In  th 
battle  MacMurray  has  wounded  one  of  the  robbers,  young  Robe 
Vaughn,  a  local  boy  who  has  gone  bad,  whom  MacMurray  had  seen  fi tG 
the  shot  which  killed  Meyer.  MacMurray  takes  Vaughn  back  to  jjjj 
where  he  has  to  ward  off  a  lynch  mob  who  would  like  to  string  up  t 
young  bandit,  which  is  just  the  beginning  of  the  marshal's  vexi^ 
problems. 

MacMurray 's  daughter,  Joan  Blackman,  has  been  in  love  with  Vaugl 
for  some  time  and  believes  him  to  be  innocent.  Little  by  little,  the  rt 
of  the  townsfolk  come  to  agree  with  her  after  a  sharp  city-type  lawy 
arrives  to  defend  the  boy.  At  the  trial,  the  boy  is  finally  convicted 
murder,  but  only  on  the  testimony  of  MacMurray.  This,  of  course,  lea 
to  some  hard  feelings  at  home.  Even  MacMurray 's  fiancee,  seamstrc 
Maggie  Hayes,  comes  to  believe  that  his  badge  has  gone  to  his  he; 
rather  than  his  heart.  Eventually,  of  course,  the  marshal's  integrity 
proven  when  Vaughn  stages  a  bloody  jail  break  despite  the  knowledi'iv 
that  his  sentence  to  death  for  the  crime  has  been  commuted  by  t| 
governor. 

Daniel  B.  Ullman  and  Maurice  Zimm  wrote  the  screenplay  whi  : 
Juran  directed  cleanly  and  simply  with  a  minimum  of  extraneous  actio 
The  Columbia  Color  photography  is  good. 

Running  time,  85  minutes.  General  classification.  Release,  in  Januar 

Vincent  Cani 


Meet  in  Dallas  Today 
On  ACE  Organization 

Special  to  THE  DAILY 
DALLAS,  Jan.  6.  -  Some  200  ex- 
hibitors in  this  area  have  been  called 
to  a  meeting  here  today  to  mobilize 
grass  roots  organization  for  the  Amer- 
ican Congress  of  Exhibitors  by  Robert 
J.  O'Donnell,  alternate  on  the  national 
ACE  executive  committee.  The  meet- 
ing is  open  to  all  exhibitors,  regard- 
less of  affiliation.  It  will  be  held  at  the 
Variety  Club  headquarters. 


Samuels  Quit 


Cleveland  House  Leased 

CLEVELAND,  Jan.  6.  -  Great 
Films,  Inc.,  operator  of  art  houses  in 
Washington,  Baltimore  and  Philadel- 
phia, have  leased  the  700-seat  May- 
field  Theatre  here  from  Jack  Silver- 
thorne,  manager  of  the  Hippodrome, 
and  Jack  Lewis,  manager  of  Keith's 
105th,  who  recently  leased  and  mod- 
ernized the  Mayfield,  the  new  policy 
of  which  will  he  the  presentation  of 
revivals  of  famous  pictures  produced 
here  and  abroad. 


UA  Films  Nominated 

United  Artists'  "The  Defiant  Ones" 
and  "Kings  Go  Forth"  have  been  nom- 
inated for  the  1959  Brotherhood  Media 
Awards  presented  by  the  National 
Conference  of  Christians  and  Jews. 


(Continued  from  page  1) 
which  time  Ludwig  was  in  chart's 
of  the  B-V  home  office. 

A  veteran  of  34  years  in  the  indi  ' 
try,  Samuels  joined  the  Walt  Disn 
organization  in  1938,  and  held  a  nut' to 
ber  of  executive  and  sales  posts,  f 
eluding  foreign  sales  manager  ai 
world-wide  sales  upervisor.  He  play< 
a  key  role  in  the  organization  of  Buei 
Vista  in  1952  and  was  elected  pre: 
dent  and  general  sales  manager  th' 
year. 

Had  Been  with  United  Artists 

Prior  to  joining  the  Disney  organiz^ 
tion,  he  was  affiliated  for  13  years  wiJ|tai 
United  Artists,  where  he  was  liaise"  m; 
between  stockholders  and  the  boaiij 
of  directors,  assistant  to  the  preside 
and  assistant  secretary  of  the  compan! 

Rogers,  Grofe  with  AA 

Charles  "Buddy"  Rogers  and  Fert^ 
Grofe,  Jr.,  have  signed  a  contract  wii 
Allied  Artists  for  distribution  of  tv 
productions,  both  of  which  will  I  tiru 
filmed  in  the  Philippines  under  tl 
R-G  Productions  banner.  The  pictur  Mr 
will   be   made   in    association  wit 
Philippine  producer,  Amado  Arnet  Je 
Grofe  leaves  here  Saturday  for  Mani 
to  discuss  final  production  plans  wii- 
him. 


ji!  ednesday,  January  7,  1959 


Motion  Picture  Daily 


ara.  Meeting 


(Continued  from  page  1) 
psion   executives   will   attend  the 
eting,  which  Weltner  described  as 
e  of  the  most  important  in  the 
ory  of  Paramount." 

Will  Stress  Release  Slate 

lanning  and  discussions  will  cen- 
yj  on  the  company's  rapidly  devel- 
J  ng  1959  release  schedule.  Addition- 

.  new  merchandising  techniques, 
outlines  of  a  publicity  program, 
Tns  for  advertising  campaigns,  and 
Tpr  features  of  the  company's  pro- 

tional  operation  for  the  new  year 
j  i  be  presented  by  Jerry  Pickman, 
i  -president  in  charge  of  advertis- 
ijj .  publicity  and  exploitation;  Martin 
i\is,  assistant  director,  and  Joseph 

edman,  national  exploitation  man- 

lugh  Owen  and  Sidney  Deneau, 
:-presidents    of   Paramount  Film 
~  tributing  Corporation,  will  head  a 
tingent  of  home  office  sales  opera- 
is  executives  at  the  meeting.  Gor- 
Lightstone,  Paramount's  Canadian 
eral  manager,  will  attend  the  ses- 
lj  is  and  upon  his  return  to  Toronto 
fl[  call  a  Paramount  all-Canada  con- 
Tmce  for  discussion  of  the  New  York 
J  i- ting's  developments. 

Division  Heads  to  Attend 

rcpivision  managers  who  will  come 
tji  New  York  are  John   G.  Moore, 
I  tern,    Philadelphia;    W.  Gordon 
;..dley,  Southeastern,  Atlanta;  J.  H. 
"  .  ens.  Mid- Western,  Chicago;  Tom 
Bridge,  Southwestern,  Dallas,  and 
Neal  East,  Western,  Los  Angeles, 
ron  Sattler,  New  York  branch  man- 
r,  will  attend  all  sessions. 
—  -lome  office  executives  participat- 
will  include  Robert  J.  Rubin,  vice- 
;ident   of   Paramount   Film  Dis- 
uting    Corporation;    Edward  G. 
lmley,  U.  S.  and  Canadian  sales 
lager  for  "The   Ten  Command- 
jijits";  Edmund  C.  DeBerry,  execu- 
1    assistant  to  Owen;  Jack  Perley, 
jjstant  to  Deneau;  Ben  Shectman, 

tjtracts    manager;    Arthur  Dunne, 
ding  manager;  Fred  LeRoy,  sales 
irations;   Ted  Krassner,  executive 
to  Chumley. 

Follows  Coast  Confab 

"he  three-day  meeting  follows  the 
jamount    conferences   being  held 
week  in  Hollywood  by  home  of- 
and  production  executives.  Par- 
nants  in  the  sessions  at  the  studio 
z  I  Barney  Balaban,  president;  Paul 
j  jbourn,    vice-president;  Weltner; 
cman  and  Russell  Holman,  East- 
production  manager,  all  from  New 
k,  and  Y.  Frank  Freeman,  studio 
-president,  and  other  production 
lutives.    Balaban    and  Raibourn 
j.  [  sit  in  on  the  New  York  meeting. 

>nt  35  Installation 

he  annual  general  membership 
ting  of  New  York  Variety  Club, 
t  35,  will  be  held  at  Toots  Shor's 
iturant,  Jan.  16,  at  which  time  the 
officers  and  crew  will  be  formally 
nlled.  Members  who  have  paid 
r  1959  dues  will  dine  without 
"ge.  The  week  of  Jan.  12-18  is 
riety  Week." 


Television 

Over  90%  of  U.S.  Population  Now 
Within  Range  of  One  TV  Station 


From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  6.-Over  90  per  cent  of  the  U.S.  population  is  within 
range  of  at  least  one  operating  television  station  and  75  per  cent  is  in  the 


service  areas  of  two  or  more  stations, 
Chairman  John  C.  Doerfer  declared. 
In  a  year-end  statement,  he  added 
that  about  85  per  cent  of  all  U.S. 
homes  now  have  one  or  more  TV 
receivers. 

Doerfer  said  470  VHF  and  nearly 
200  UHF  stations  had  been  autho- 
rized, and  430  VHF  and  close  to  80 
UHF  stations  were  actually  on  the  air. 
In  addition,  he  pointed  out,  the  pro- 
grams of  some  of  these  stations  are 
picked  up  and  retransmitted  locally 


Federal  Communications  Commission 

by  approximately  200  translator  sta- 
tions. 

In  the  educational  TV  field,  36 
VHF  and  23  UHF  station  grants  have 
been  made  by  the  FCC,  and  35  sta- 
tions are  actually  operating— 28  VHF 
and  seven  UHF. 

Doerfer  mentioned  that  the  FCC 
has  deferred  any  grants  for  toll  TV 
tests  until  after  the  1959  session  of 
Congress. 


One  Man's  TViews 


By  Pinky  Herman 


THE  trend  to  filmed  programs  could  very  well  be  halted  with  the 
debut  early  in  October  of  Hubbell  Robinson's  new  program  con- 
cept, "Biographv,"  which  will  be  CBSeen  LIVE  once  a  month  and  pro- 
duced bv  Arthur  Penn,  scripter  of  numerous  "Playhouse  90"  programs. 
Stories  will  profile  people  who  achieved  success  in  the  face  of  great  odds, 
will  feature  all-star  casts  and  will  originate  in  New  York  or  Hollywood 
with  Equitable  Life  Assurance  Society  of  the  United  States  picking  up 
the  tabs.  .  .  .  The  advent  of  video  tape  hasn't  deterred  efforts  on  the 
part  of  Eastern  Effects,  Inc.  to  improve  its  optical  film  effects  service 
to  the  Motion  Picture  and  Television  Industries  but  actually  spurred 
les  freres  Maurice,  Sam  and  Max  to  spend  in  the  neighborhood  of  $90,000 
in  further  experimentation  with  the  result  that  this  enterprising  firm  is 
now  the  first  in  the  East  with  a  newlv-developed  facet  called  Aerial  Image. 
This  permits  the  development  of  superimposed  film  (live  or  animated) 
services  to  producers  much  faster  due  to  the  elimination  of  several  process 
steps  required  heretofore  with  present  equipment.  .  .  .  Anheuser-Busch 
and  WRCA  will  honor  John  Bromfield  at  a  press  reception  tomorrow 
afternoon  at  Toots  Shor's.  Bromfield  is  star  of  the  telefilm  series  "U.S. 
Marshal,"  sponsored  bv  Budweiser  Beer. 

\it     ft  it 

Dave  Garroway  and  TV's  most  saleable  program  NBCommodity,  "To- 
day," embark  on  the  eighth  consecutive  year  next  Wednesday.  In  1952 
the  "experimental"  program  bowed  in  over  a  27-station  network  with  but 
a  single  sponsor.  Today  it  is  seen  daily  over  140 
stations  and  has  been  sponsored  by  365  different 
advertisers.  .  .  .  Our  son,  lerry,  while  on  a  visit  to 
Dallas,  Texas  last  week,  got  an  unexpected  thrill 
when  he  saw  a  copy  of  this  pillar  on  the  desk  of 
Barbara  Elam,  drum  beater  for  WFAA.  "It  was  a 
touch  of  home,"  writes  our  heir,  especially  when 
deejay  Johnny  Allen  of  the  same  station  told  Jerry 
he  "often  picks  up  an  item  or  two  on  TV  and  screen 
topics  for  his  daily  program."  So  quoting  the  great 
Geo.  M.  Cohan,  (with  a  slight  variation)  our  pub- 
lisher thanks  him,  our  son  thanks  him,  Johnny  An- 
Dave  Garroway      drews  thanks  him  and  SQ  does  yQurs  tmly 

Johnny  Nash,  who'll  star  in  the  forthcoming  Hecht-Hill-Lancaster  flicker, 
"Take  A  Giant  Step,"  will  wax  the  pix  theme  ditty  for  ABC-Paramount 
Platters.  .  .  .  Wm.  Morris  Agency  has  pacted  the  Ames  Bros,  and  Don 
Cherry.  .  .  .  "The  Donna  Reed  Show,"  with  a  continued  rise  in  ratings 
(16.5-17.7-21.7  Nielsen  last  month)  has  been  given  an  additional  26 
week  extension  by  ABCampbell  Soup.  Package  is  a  Todon-Briskin  Pro- 
duction in  association  with  Screen  Gems.  .  .  . 


Who's  Where 


Court  McLeod  has  been  named 
administrative  manager,  program  de- 
partment, ABC-TV  Network,  Western 
Division,  it  was  announced  by  Sandy 
Cummings,  vice-president  and  direc- 
tor of  programming  on  the  West 
Coast.  McLeod's  appointment  is  ef- 
fective immediately.  He  will  report 
directly  to  Cummings. 


Independent  Television  Corporation 
has  appointed  Abe  Mandell  as  man- 
ager of  international  sales— Western 
Hemisphere,  Walter  Kingsley,  presi- 
dent of  the  company,  announced. 
Mandell,  whose  appointment  is  effec- 
tive immediately,  will  be  based  in 
New  York  but  still  travel  extensively 
throughout  Latin  America,  South 
America,  Canada,  and  the  Western 
Hemisphere  island  groups. 

□ 

John  A.  Buning,  formerly  with  In- 
ternational News  Service,  has  joined 
the  station  relations  department  of  the 
National  Association  of  Broadcasters 
as  field  representative  for  the  North- 
east territory,  William  Carlisle,  man- 
ager of  station  relations,  announced 
in  Washington. 


Howard  Rye  has  been  named  pro- 
motion director  at  WNBC,  West  Hart- 
ford, Conn.,  NBC-TV  owned-and-op- 
erated  outlet,  succeeding  Frank  Wood- 
ing, who  becomes  public  relations 
director  of  the  Connecticut  Tuber- 
culosis Society. 

Barbara  Stanwyck  Set 
For  New  Series  on  NBC 

Barbara  Stanwyck  will  present  a 
series  of  filmed  dramatic  shows  over 
the  NBC  Television  Network  starting 
in  early  fall,  Robert  F.  Lewine,  vice- 
president,  television  network  pro- 
grams, has  announced.  The  half-hour 
weekly  series  will  be  titled  "The  Bar- 
bara Stanwyck  Theatre"  and  will 
mark  the  star's  entry  into  television 
for  the  first  time  on  a  regular  basis, 
Lewine  said. 

In  the  series,  Miss  Stanwyck  will 
appear  as  hostess  on  all  programs  and 
star  in  most  of  them.  Filming  for  the 
new  NBC-TV  attraction,  an  anthology 
series,  starts  in  April.  The  TV  series 
will  be  produced  by  Louis  F.  Edelman 
TV  Productions,  Inc.,  William  H. 
Wright  and  Barwyck  Corporation,  in 
association  with  NBC-TV. 


ON  EVERY  CHANNEL 


BROOKS 

COSTUMES 


6 


Motion  Picture  Daily 


Wednesday,  January  7,  19; 


Strong  Upcoming  Product  Creates       Col.  Promotio 
rtUr  IjIj     Optimism  Among  Albany  Exhibitors 


G.  A.  Holdsworth,  managing  direc- 
tor of  Rank  Screen  Service,  London, 
will  relinquish  that  post  when  his 
contract  expires  on  Monday,  and  will 
be  succeeded  by  B.  H.  Annett.  who 
was  named  assistant  managing  direc- 
tor last  July.  Holdsworth  will  remain 
a  director  of  the  organization. 


Douglas  Cornwell,  for  20  years  sec- 
retary and  chief  accountant  for 
Paramount  Film  Service,  Ltd.,  Lon- 
don, and  for  12  years  a  member  of 
the  board,  will  retire  on  Saturday  for 
reasons  of  health.  He  will  be  suc- 
ceeded by  Donald  Peverett,  who  has 
been  assistant  secretary  for  the  past 
12  years. 

□ 

Lee  Koken,  in  charge  of  vending 
and  concession  operations  nationally 
for  RKO  Theatres,  has  expanded  his 
duties  to  include  in-plant  feeding  for 
List  Industries,  of  which  RKO  is  a 
subsidiary. 

Communion  Breakfast 

(Continued  from  page  1) 
ert  I.  Gannon,  S.J.,  former  president 
of  Fordham  University  and  noted  pub- 
lic speaker,  and  Cyril  Ritchard,  famed 
stage,  screen  and  television  actor  and 
entertainer. 

Inception  9  Years  Ago 

The  idea  for  an  annual  Communion 
Breakfast  for  Catholics  in  the  motion 
picture  industry  started  here  nine  years 
ago  and  since  has  spread  to  other 
cities,  including  Los  Angeles,  Detroit, 
New  Orleans  and  Toronto.  Tickets  for 
the  affair,  as  in  past  years,  will  be 
distributed  in  each  company  and  or- 
ganization by  members  of  the  spon- 
soring committee. 

They  are  as  follows:  John  W.  Ali- 
coate,  Joseph  F.  Arnold,  Sal  Asaro, 
William  E.  Berry,  Marguerite  M. 
Bourdette,  Francis  X.  Carroll,  John 
Contort,  Jr.,  Robert  W.  Coyne, 
Thomas  Crehan,  John  Dervin,  Joseph 
Dougherty,  Albert  A.  Duryea,  Kitty 
Flynn. 

All  Branches  Represented 

Also  June  Foster,  James  M.  Franey, 
Joseph  Geoghan,  Agnes  Mengel  Grew, 
William  J.  Heineman,  Walter  F.  J. 
Higgins,  Alexander  E.  Horwath,  John 
Hughes,  Ralph  Iannuzzi,  James  Da- 
vid Ivers,  James  J.  Jordan,  John  Kane, 
Mrs.  James  F.  Looram,  Fred  L. 
Lynch,  Joseph  McMahon,  Paul  C. 
Mooney,  Frank  Mooney,  Peter  J. 
Mooney,  James  A.  Mulvey,  John  F. 
Murphy,  L.  Douglas  Netter,  jr.,  Paul 
D.  O'Brien,  Robert  H.  O'Brien,  John 
J.  O'Connor,  Thomas  F.  O'Connor, 
Daniel  T.  O'Shea. 

Also,  Martin  Ol''g'cy,  Martin  Quig- 
ley,  Jr.,  Edward  G.  Raftery,  Charles 
M.  Reagan,  Thomas  E.  Rodgers, 
George  J.  Schaefer,  Lyda  Sergent, 
Spyros  S.  Skouras,  Edward  E.  Sulli- 
van, Nick  Tronolone,  Frank  C.  Walk- 
er, Richard  F.  Walsh,  Floyd  Weber, 


Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Jan.  6.— Hope  of  Albany  area  exhibitors  for  a  more  pros- 
perous year  in  1959  hinges  chiefly  on  their  belief  the  product  schedules  of 
distributors  are  "considerably  stronger"  than  in  1958. 

Drive-in  owners  have  as  their  spe- 
cial prayer  "better  weather."  That  pre- 
vailing in  the  early  part  of  last  season 
delivered  a  body  blow  to  the  box- 
office.  The  drive-in  operators  pin  their 
confidence,  too,  on  "drawing"  films, 
including  some  blockbusters  and  fea- 
tures appealing  to  the  family. 

Rentals  Called  a  Factor 


Gaffney  Elected  Head 
Of  K.  C.  Association 

Special  to  THE  DAILY 
KANSAS  CITY,  Mo.,  Jan.  6.- 
Harry  Gaffney,  representative  of 
American  International  Pictures,  has 
been  elected  president  of  the  Motion 
Picture  Association  of  Greater  Kansas 
City. 

Other  new  officers  are:  Frank 
Thomas  of  Allied  Artists  and  Ralph 
Adams  of  Fox-Midwest  Theatres,  vice- 
presidents;  Howard  C.  Thomas  of 
Warner  Brothers,  secretary,  and  Rich- 
ard Durwood  of  Durwood  Theatres, 
treasurer. 


New  Tax  Bill 

( Continued  from  page  1 ) 
an  outgrowth  of  hearings  his  Ways 
and    Means    Subcommittee   held  in 
December.  No  early  action  is  looked 
for. 

One  important  provision  would  per- 
mit U.S.  citizens  to  set  up  special 
foreign  business  corporations  based  in 
the  U.S.  They  would  be  allowed  to 
defer  the  U.S.  income  tax  clue  on  their 
foreign  earnings  until  actually  paid 
out  to  their  stockholders;  there  would 
be  no  tax  on  reinvested  earnings. 

Another  provision  would  make  the 
corporate  rate  14  percentage  points 
lower  on  all  foreign  income.  It's  now 
lower  only  on  income  outside  the 
U.S.  in  the  Western  Hemisphere. 


Hearing  on  Toll-TV 

(Continued  from  page  1) 
exactly  when.   He  said  that  would 
depend  on  the  reaction  to  a  toll-TV 
bill  he'll  introduce  in  the  next  few 
days. 

Harris,  who  had  originally  said  he 
might  introduce  the  bill  on  opening 
day,  said  it  now  might  be  Friday  or 
later  before  it  was  ready.  He  con- 
tinued to  refuse  to  give  details  of  the 
bill,  but  it's  assumed  the  bill  would 
ban  both  broadcast  and  wire  sub- 
scription television. 

Lunch  for  Goldman 

( Continued  from  page  1 ) 
York  and  elsewhere.  David  E.  Mil- 
gram,  operator  of  a  buying  and  book- 
ing circuit  here,  is  chairman  for  the 
luncheon. 

Several  years  ago  the  PAAI  won  a 
reduction  of  the  city  admission  tax 
from  the  original  10  per  cent  to  five, 
applicable  to  all  entertainment  and 
sports.  Elimination  of  the  remaining 
five  per  cent  for  film  theatres  only 
was  won  recently  under  Goldman's 
direction  and  became  effective  on 
Jan.  1. 

Pat  Winkler  and  Marty  Wolf. 

Very  Reverend  Monsignor  Thomas 
F.  Little  is  spiritual  director  for  the 
committee. 


A  third  plus  rests,  in  the  opinion 
of  at  least  one  of  those  interviewed  on 
the  ability  of  the  American  Exhibitors 
Congress  to  obtain  "more  realistic 
rentals  for  small  situations." 

A  fourth  favorable  factor  is  im- 
proved economic  conditions.  This, 
however,  is  not  the  case  in  several 
cities  of  the  exchange  district— notably 
Schenectady,  where  unemployment 
rolls  have  soared  and  threaten  to  rise 
still  higher  in  the  New  Year. 

See  Competition  Keener 

Theatre  operators  generally  recog- 
nize that  the  competition  for  the  pub- 
lic's leisure  time  and  amusement  dol- 
lars will  be,  if  anything,  keener  during 
the  next  12  months. 

Because  last  year  was  not  profitable 
for  numerous  houses,  because  Film- 
row  shrunk  in  operational  size,  and 
because  television  "opposition"  re- 
mained powerful,  optimism  is  tem- 
pered. 

Warn  on  Drive-ins 

One  long-time  owner  predicts  that 
"small  drive-ins  located  on  secondary 
roads  and  unattractive  in  appearance 
face  decline  and  eventual  extinction." 

Other  experienced  outdoor  operators 
challenge  this  prophecy;  insist  this 
type  is  all  right  "for  the  audience  to 
which  it  caters." 


Simonelli  to  Stay 

( Continued  from  page  1 ) 
ago.  "While  no  commitments  were 
made  to  me,"  Simonelli  said,  "I  came 
away  with  full  confidence  in  Univer- 
sal^ future.  I  believe  its  present  pro- 
gram holds  great  promise  and  if  I  am 
correct  the  company  will  be  well  on 
its  way  to  a  new  period  of  accomplish- 
ment and  expansion.  The  rewards  for 
those  who  are  with  the  company  in 
that  period  will  be  great.  I  believe 
the  opportunities  at  Universal  to  be 
unmatched  by  those  at  any  other  com- 
pany." 

Special  Prints 

( Continued  from  page  1 ) 
it  was  announced  by  James  R.  Velde, 
general  sales  manager. 

Brightened  for  better-defined  pro- 
jection in  open-air  situations,  the  spe- 
cial prints  will  be  shipped  to  UA  ex- 
change areas  to  service  drive-in  dates 
for  the  three  pictures  set  for  early 
spring.  Ten  such  prints  are  currently 
in  use  in  drive-in  situations  in  the  Los 
Angeles  area. 


(  Continued  from  page  1 ) 
said  that  the  big,  independently-ma^ 
blockbusters  that  will  form  the  foil  | 
dation  of  Columbia's  release  schedi; 
would  receive  promotional  backi: 
from  the  moment  they  are  announce; 
by  their  producer.  He  also  told  tj 
field  sales  executives  that  they  wore 
be  called  upon  to  play  a  larger  p<i 
in  promotional  work,  with  that  ph;< 
of  the  operation  having  become  v; 
tually  inseparable  from  overall  d 
tribution. 

'Must  Work  Together' 

"Just  as  the  home  office  sales  af 
advertising-publicity  departments 
in  constant  contact  throughout  a  p 
ture's  life,  so  you  and  the  field  piji 
motional  managers  in  your  territor 
must  work  together  more  closely  th, 
ever  before." 

Ferguson  also  told  the  meeting 
the  Statler  Hotel  that  the  field  sa 
force  would  be  kept  informed  by  llJ( 
department  of  all  promotional  dev 
opments  on  every  production  so  tllir 
they  will  always  have  the  full 
chandising  picture  regarding  evt 
film. 


Democrats  Pick  3  for 
Ways  Means  Committe 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  6.  -  Ho 
Democrats  have  picked  the  three  m 
to  fill  Democratic  vacancies  on  t 
tax-writing  Ways  and  Means  Co 
mittee. 

They  are  representatives  Green 
Pennsylvania,  Metcalf  of  Monta 
and  Watts  of  Kentucky.  Their  sel 
tion  must  be  confirmed  by  the  Ho 
tomorrow,  but  this  is  merely  a  f 
mality. 

Republicans  to  Name  Four 

Republicans  have  four  vacanc 
on  the  committee  to  fill.  Two  ; 
expected  to  go  to  representatives  < 
of  California  and  Knox  of  Michig 


'St.  Louis''  Dates  Set 

"The  Great  St.  Louis  Bank  Re 
bery,"  Guggenheim  Associates's  p: 
duction,  has  been  set  for  a  saturat  10 
booking  in  the  St.  Louis  area  starti  r 
Jan.  29.  More  than  75  theatres  b\m 
keting  the  metropolitan  area  and  s  i  Ik 
tions  of  Missouri  and  Illinois  will  sh 
the  United  Artists  release. 


'Glory'  Wins  Award 

"Paths  of  Glory,"  Bryna  Prod 
tions'  film,  has  been  awarded  the  c(' 
eted  Grand  Prix  de  la  Critique  by  I 
Brussels  Film  Critics,  presented  to  tjlp; 
"most  outstanding  film"  shown 
Brussels  during  the  past  year,  Unit 
Artists  announced  yesterday. 

DC  A  Duo  $138,000 

DCA's  "The  Crawling  Eye"  a 
"The  Cosmic  Monsters"  grossed 
big  $138,000  in  57  theatres  throui. 
out  the  New  York  metropolitan  ai 
for  the  week  ended  yesterday,  t 
company  reported. 


85,  NO.  4 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  JANUARY  8,  1959 


TEN  CENTS 


th  Birthday 

ukor  Voices 
itonfidence  in 
ilms'  Future 


eran  Para.  Executive 
rts  56th  Industry  Year 


Frts  , 
By 


dolph  Zukor 


SAMUEL  D.  BERNS 

lOLLYWOOD,  Jan.  7.  -  Adolph 
:or,  chairman  of  the  board  of  Para- 
Int,  and  an  industry  pioneer, 
greeted  his  86th 
birthday  today 
in  his  office  at 
the  company's 
studio,  still  full 
of  enthusiasm 
and  confident 
as  ever  of  the 
motion  picture's 
certainty  of  a 
prominent  place 
in  the  enter- 
tainment world 
of  the  future. 

Zukor  is  here 
on   his  annual 
ter  visit  to  the  studio  and  was 
(  Continued  on  page  3 ) 

ra.  Acquires  Total 
lemeter  Ownership 

From  THE  DAILY  Bureau 

jlOLLYWOOD,  Jan  7.-Corporate 
ul  rrangement  of  the  International 
emeter  Corp.  and  total  acquisition 
the  Telemeter  pay-as-you-see  TV 
em  by  Paramount  Pictures  were 
ounced  here  today  by  Barney  Bal- 
n,  Paramount  president, 
nternational  Telemeter,  which 
(  Continued  on  page  6) 

Y.  Area  Meeting  to 
ear  ACE  Plans  Jan.  13 

ill  exhibitors  in  the  New  York 
hange  area  have  been- called  to  a 
-ting  Jan.  13,  at  the  Astor  Hotel 
a  report  on  the  development  of 
American  Congress  of  Exhibitors. 
Hans  and  an  agenda  for  the  meet- 
( Continued  on  page  6 ) 


HIT  PICTURES  OF  1958 

Quigley  Publications  herewith  presents 
its  annual  list  of  the  top  grossing  pictures  of  1958,  arranged  alphabetically  by 
title  and  based  on  dollar  grosses  for  the  United  States  and  Canada  for  the  year. 


THF  RIG  COUNTRY 

1  nC    Dlw    vvvli  1  IV  1 

\j rifi  cci  nit  sot  o 

THF  RRIDGE  ON  THE  RIVER  KWAI 

InC  D  ix  1 Ls  w  G  wli   InC  l\l  VCIV  IWVnl 

^*  A  T      Ail       A       MAT     TIKI      f\        /*N  f" 

CAT  ON  A  HOT  TIN  ROOF 

MGM 

DON'T  GO  NEAR  THE  WATER 

MGM 

A  FAREWELL  TO  ARMS 

20th-Fox 

HOUSEBOAT 

Paramount 

INDISCREET 

Warner  Bros. 

THE  LONG,  HOT  SUMMER 

20th-Fox 

NO  TIME  FOR  SERGEANTS 

Warner  Bros. 

OLD  YELLER 

Buena  Vista 

PEYTON  PLACE 

20th-Fox 

RAINTREE  COUNTY 

MGM 

SAYONARA 

Warner  Bros. 

SOUTH  PACIFIC 

Magna,  20th-Fox 

THE  TEN  COMMANDMENTS 

Paramount 

THE  VIKINGS 

United  Artists 

WITNESS  FOR  THE  PROSECUTION 

United  Artists 

THE  YOUNG  LIONS 

20th-Fox 

LEVISION  TODAY-page  6 


Harling  Mapping  Plans 
For  Toll-TV  Fight 

Philip  F.  Harling,  chairman  of 
the  Theatre  Owners  of  America's  Pay- 
TV  Committee,  is  in  Washington, 
D.C.,  today  from  New  York  to  con- 
fer with  attorneys  on  forthcoming 
Congressional  hearings  on  toll-TV. 

He  is  conferring  with  Marcus 
Cohen,  Washington  attorney  retained 
by  his  committee,  to  prepare  briefs 
and  strategy  for  the  anticipated  hear- 
ings. 

Harling  said  that  plans  will  also  be 
drafted  to  call  upon  individual  grass- 
roots exhibitors  to  testify  at  the  hear- 
ings on  the  necessity  of  banning  all 
forms  of  pay-TV— both  by  cable  as 
(Continued  on  page  6) 


Agree  on  Italian  Pact; 
Signing  Is  Tomorrow 

With  negotiations  completed  on  the 
new  Italian  film  agreement,  directors 
of  the  Motion  Picture  Export  Assn. 
received  and  reportedly  approved  the 
document  at  a  meeting  yesterday. 
Signing  is  scheduled  for  tomorrow 
when  Eric  Johnston,  MPEA  president, 
will  come  here  from  Washington  for 
the  purpose. 

Dr.  Eitel  Monaco,  president  of 
ANICA,  and  Ehidio  Ariosto,  Italian 
undersecretary  for  show  business,  who 
negotiated  the  pact  with  MPEA  offi- 
cials here,  will  attend  a  press  con- 
ference with  Johnston  tomorrow  fol- 
( Continued  on  page  6) 


Shows  Rise 

Disney  Annual 
Net  Profit  Is 

$3,865,473 


Total  Gross  Income  for 
Year  Up  $12,799,020 

Special  to  THE  DAILY 

BURBANK,  Cal.,  Jan.  7.-Consoli- 
dated  net  profit  of  Walt  Disney  Pro- 
ductions and  domestic  subsidiaries  for 
the  fiscal  year  ended  Sept.  27,  1958, 
was  $3,865,473,  equal  to  $2.51  per 
share  on  the  1,537,054  common 
shares  outstanding,  Roy  O.  Disney, 
president  of  the  company,  said  today 
in  his  annual  report  to  shareholders. 
This  compares  with  the  previous  year's 
net  income  of  $3,649,359,  equal  t| 
$2.44  per  share  on  the  1,494,041 
shares  ontstanding  on  Sept.  28,  1957 
Provision  for  income  taxes  in  1958  fis- 
cal year  was  $3,925,000  compared 
with  $3,850,000  last  year. 

The  company  paid  cash  dividends 
of  40  cents  per  share  plus  3  per  cent 
in  stock  during  the  year.  "It  is  the 
(Continued  on  page  2) 

Say  Eisenhower  Backs 
Film  Deal  with  Soviet 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  7.  -  Eric 
Johnston,  president  of  the  Motion  Pic- 
ture Export  Association,  and  George 
V.  Allen,  director  of  the  United  States 
Information  Agency,  reported  to  Pres- 
ident Eisenhower  today  on  recent  de- 
velopments in  the  State  Department 
(Continued  on  page  2) 

CTDoimell  Lauds  ACE; 
Praises  Spyros  Skouras 

Special  to  THE  DAILY 

DALLAS,  Jan.  7.  -  Robert  J. 
O'Donnell,  vice-president  and  general 
manager  of  the  Interstate  Circuit,  in 
an  eloquent  treatise  on  the  American 
Congress  of  Exhibitors  met  with  an 
enthusiastic  response  from  the  265 
exhibitors  representing  over  900  thea- 
tres in  Texas  who  gathered  at  a 
brunch  session  today  at  the  Variety 
Club  in  the  Hotel  Adolphus. 

In  paying  tribute  of  the  birth  of 
ACE,  O'Donnell  said,  "Nothing  so 
(  Continued  on  page  6) 


2 


Motion  Picture  Daily 


Thursday,  January  8,  1959 


PERSONAL 
MENTION 


JOSEPH  FRIEDMAN,  Paramount 
national  exploitation  manager,  will 
return  to  New  York  today  from  Boston 
and  Worcester. 

• 

Mrs.  Juanita  Elwell,  head  booker 
at  Bailey  Theatres,  Atlanta,  has  re- 
turned there  from  Florida. 


James  Stewart  will  leave  here  on 
Monday  for  London  via  B.O.A.C. 


Harold  Goldman,  NTA  executive 
vice-president,  has  returned  to  New 
York  following  a  vacation  in  Miami. 


Sidney  Harmon,  producer,  arrived 
in  New  York  yesterday  from  Holly- 
wood. 


Sal  DiGennaro,  Eastern  division 
manager  for  NTA  Pictures,  will  leave 
here  on  Monday  for  Buffalo,  Rochester 
and  Syracuse. 

Raymond  Scott  and  Dorothy 
Collins,  his  wife,  will  leave  here  for 
London  on  Saturday  via  B.O.A.C. 


Gold  Joins  ABC  Vending 
As  Merchandising  Head 

Melvin  L.  Gold  has  joined  the  ABC 
Vending  Corp.  here  as  director  of 
merchandising.  His  appointment  was 
effective  the  first  of  the  year. 

An  industry  veteTan,  Gold  formed 
Mel  Gold  Productions,  Inc.  in  1954. 
Prior  to  that  he  was  with  National 
Screen  Service,  which  he  joined  in 
1943  as  editor  of  Mr.  Showman.  In 
1945  he  was  named  director  of  ad- 
vertising and  publicity.  Gold  founded 
the  National  Television  Film  Council 
in  1948. 


M.  M.  Konczakowski 

BUFFALO,  Jan.  7.-Matthew  M. 
Konczakowski,  69,  veteran  Buffalo 
exhibitor  is  dead  here.  A  requiem 
high  mass  was  offered  for  him  in  St. 
Luke's  Church,  followed  by  prayers 
in  the  Frank  J.  Pacer  Funeral  Home 
in  Sycamore  Street.  Burial  was  in  St. 
Stanislaus  Cemetery,  Cheektowaga. 
Konczakowski  died  Friday,  Jan.  2,  in 
Millard  Fillmore  Hospital  following  a 
heart  attack.  He  was  the  owner  of  the 
Circle,  Marlowe  and  Senate  theatres. 


Chauncie  Andrews  Dies 

CLINTON,  la.,  Jan.  7.-Chauncie 
M.  "Jeff"  Andrews,  projectionist  at  the 
Rialto  Theatre  here,  is  dead.  He  had 
been  with  the  theatre  for  34  years. 


Eisenhower 


( Continued  from  page  1 ) 
Cultural  Exchange  Program  and  in 
particular  on  the  details  of  the  film 
negotiations  with  the  Soviet  Union. 

Presidential  press  secretary  James 
Hagerty,  who  sat  in  on  the  White 
House  meeting  this  morning,  said  the 
President  "approves  very  enthusiasti- 
cally" and  is  "very  much  for"  the  re- 
cently-worked out  film  exchange  pro- 
gram between  the  United  States  and 
Russia,  adding  that  Mr.  Eisenhower 
indicated  he  "wants  to  see  some"  of 
the  Russian  films,  and  that  "he  will 
see  some." 

The  White  House  private  theatre 
can  call  on  the  major  distributors  for 
any  films. 

The  ostensible  reason  for  the  White 
House  visit  was  that  the  President 
had  repeatedly  expressed  interest  in 
the  film  exchange  program  during 
previous  conversations  with  Johnston, 
and  the  MPAA  chief  felt  the  time 
had  come  to  bring  the  President  up 
to  date. 

Presidential  Approval  Desired 

The  real  reason,  however,  seemed 
a  desire  to  get  the  personal  Presiden- 
tial blessing  on  a  program  that  has 
been  criticized  around  the  country 
by  some  veterans  groups  and  other 
organizations. 

Following  the  meeting  with  the 
President,  Johnston  announced  the 
complete  list  of  seven  Soviet  pictures 
which  have  been  selected  for  distribu- 
tion in  the  United  States  by  the  ma- 
jor U.  S.  film  distributors.  Hereto- 
fore the  following  four  pictures  had 
been  announced:  "The  Cranes  Are 
Flying,"  "Swan  Lake,"  "The  Idiot" 
and  "The  Captain's  Daughter."  The 
last  named  title  has  been  replaced  by 
"Circus  Stars,"  because  a  Paramount 
picture,  "Tempest,"  based  on  the 
Pushkin  novel,  "The  Captain's  Daugh- 
ter," has  recently  been  released. 

The  three  additional  pictures  an- 
nounced today  are:  "Othello,"  "Quiet 
Flows  the  Don"  and  "Don  Quixote." 

Must  Buy  10  U.S.  Films 

The  film  exchange  agreement,  nego- 
tiated by  representatives  of  USIA  and 
Johnston  last  year,  spelled  out  that  the 
Soviet  Union  will  purchase  10  U.  S. 
pictures,  and  the  American  motion 
picture  industry  will  buy  seven  Soviet 
films. 

The  six  films  already  selected  by  the 
Soviet  Union  are:  "The  Great  Caruso," 
"Lili,"  "Roman  Holiday,"  "Marty," 
"The  Old  Man  and  the  Sea"  and 
"Oklahoma!" 

The  balance  of  four  pictures  to  make 
up  the  10  selections  of  the  Soviet 
Union  are  expected  to  be  announced 
shortly. 

An  MPAA  official  said  that  after 
the  Russians  select  the  full  slate  of 
films,  Johnston  will  have  an  MPAA 
board   meeting  to  determine  which 


Rackmil  Tells  U-l  Plans  Disney  Profit 
At  Far  East  Conference 


Special  to  THE  DAILY 

TOKYO,  Jan.  7.-Universal-Interna- 
tion's  future  production  plans  and  op- 
erating policy  were  outlined  at  a  meet- 
ing of  the  company's  Japanese  man- 
agers here  yesterday  by  Milton  R. 
Rackmil,  president.  The  conference 
was  the  third  for  Rackmil  in  a  one- 
month  period  in  which  he  has  pre- 
sented the  company's  plans  to  its  over- 
seas representatives.  The  first  was  in 
Paris,  attended  by  all  U-I  continental 
managers,  and  the  second  in  Rome. 

Attending  the  conference  here  were 
Americo  Aboaf,  foreign  general  man- 
ager; Alvin  Cassel,  Far  Eastern 
supervisor;  Paul  Fehlen,  general  man- 
ager in  Japan;  Makoto  Horii,  sales 
chief  in  Japan;  and  top  local  execu- 
tives and  branch  managers  from  other 
cities.  Aboaf  announced  to  the  dele- 
gates the  start  of  a  special  four-month 
"Forward  with  Universal"  sales  drive. 

Following  the  conference,  Rackmil 
was  interviewed  by  the  Japanese  press 
and  expressed  great  confidence  in  the 
Far  East  for  U-I's  forthcoming  pro- 
gram. 

C.  A.  Moses  Opens  New 
P.  R.,  Publicity  Office 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  7.-Charles  A. 
("Chuck")  Moses  has  resigned  his 
Screen  Gems  publicity  post  to  open 
his  own  public  relations  and  publicity 
office.  Locating  at  Desilu  Studios  here 
as  Charles  A.  Moses  and  Associates, 
the  firm  will  emphasize  international 
promotion  with  representation  in  New 
York,  London  and  Rome.  Accounts 
presently  include  motion  picture  and 
television  producing  organizations. 

Formerly  director  of  advertising, 
publicity  and  exploitation  for  Aubrey 
Schenck  and  Howard  W.  Koch  with 
their  Bel-Air  Productions,  Moses  will 
represent  the  production  team's  new 
Olympia  Productions,  which  will  pro- 
duce exclusively  for  United  Artists. 
The  publicist  was  European  publicity 
supervisor  for  United  Artists  in 
1953-56  and  has  been  a  publicity 
executive  for  U.A.'s  domestic  depart- 
ment, RKO  Radio  Pictures  and  Eagle 
Lion  Films. 


Sochin  Joins  Vinod 

Irving  Sochin,  formerly  general 
sales  manager  for  Rank  Film  Distribu- 
tors of  America,  has  joined  Vinod 
International  Films,  Inc.,  as  national 
sales  manager.  Prior  to  joining  Rank 
Sochin  was  with  Universal  in  various 
sales  posts. 

film  companies  will  handle  the  Rus- 
sian films  and  how  they'll  do  it.  The 
hope  is,  he  said,  that  distribution  of 
each  Russian  film  here  will  be  taken 
on  by  a  company  itself  selling  a  film 
to  Russia. 


( Continued  from  page  1 ) 
present  intention  of  the  board  of  di- ! 
rectors  to  continue  this  dividend  pol-  "\ 
icy  for  the  coming  year  if  earnings  |J! 
and  other  relevant  factors  so  warrant," 
Disney  said. 

Total  gross  income  for  the  year  |: 
amounted  to  $48,577,262  as  compared  j( 
with  $35,778,242  in  1957,  an  increase  | 
of  $12,799,020. 

A  full  12  months  of  the  results  of 
Disneyland  Park  were  included  for  the 
first  time  in  the  company's  1958  fig- 
ures as  against  only  July,  August  and 
September  in  1957.  The  park's  gross 
for  the  year  was  $13,496,186,  which 
accounted  for  $7,494,575  of  the  in- 
crease in  total  gross  income. 

Film  rentals  were  up  $3,593,211, 
television  income  increased  to  $1,139,- 
159  and  all  other  income  from  publica- 
tions, licensing,  comic  strips  and  music 
rose  $572,075. 

Six  Ready  for  Release 

All  theatrical  feature  picture  releases 
of  the  company  during  the  1952  fiscal 
year  have  done  very  good  business 
to  date,  are  profitable  and  will  con- 
tribute to  the  company's  income  dur- 
ing 1959,  the  report  said.  Six  new 
theatrical  features,  all  now  practical!) 
completed  are  set  for  release  during  I 1 
the  1959  fiscal  year,  including  the 
company's  newest  all-animated  feature ; 
picture,  "Sleeping  Beauty,"  which  wil 
have  its  initial  release  in  February  ir 
70mm,  wide  screen  with  full  stereo 
phonic  sound.  Others  on  the  release 
schedule  are  "Tonka,"  released  ai 
Christmas;  "Shaggy  Dog,"  "Darb) 
O'Gill  and  the  Little  People,"  "Jun  j  \| 
gle  Cat"  and  "Third  Man  on  th 
Mountain." 


500  'Sheriff9  Dates 

"The  Sheriff  of  Fractured  Jaw"  ha 
been  set  by  20th  Century-Fox  for 
number  of  important  key  city  book 
ings  with  playdates  to  total  mon 
than  500  between  now  and  Feb.  1 
Major  theatres  scheduled  for  the  com1 
edy  include  Fulton,  Pittsburgh;  Lafa 
yette,  Buffalo;  Stuart,  Lincoln;  Para 
mount,  San  Francisco;  Center,  Littl 
Rock;  State,  Minneapolis;  Paramounl 
St.  Paul;  Criterion,  Oklahoma  City 
Paramount,  Boston;  Saenger,  Ne\ 
Orleans;  Omaha,  Omaha;  and  Par 
mount,  Des  Moines,  among  others. 

Levine  Enrolls  in  TO  A 


7 


Robert  Levine,  president  of  Levin 
Enterprises  of  Norfolk,  Va.,  operate 
of  eight  indoor  theatres  and  two  drivt 
ins  in  Virginia,  has  enrolled  his  the;| 
tres  in  the  Theatre  Owners  of  Amei 
ica.  TOA's  New  York  headquarters  ar 
nounced  that  Levine  had  brought  int j  \  B 
TOA  membership  the  Colony,  Stat' 
Memrose,  Rosna,  Rosele,  Towne,  Par  J, 
and  Riverview  Theatres,  and  the  Supt 
77  and  Auto-Port  Drive-in  theatre 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E.  Ston 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pmky  Herman  Vince 
Canbv,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  Nahonal  Press  Club,  Was 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  tl 
nrincipal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Kockefell 
Center.  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J  Sullivan,  Vice-Pres 
dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture .  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ye: 
a*  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secor 
-lass  master  "Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  10 


ursday,  January  8,  1959 


Motion  Picture  Daily 


3 


agner  to  Proclaim 
iriety  Club  Week 

New  York  Mayor  Robert  Wagner 

||]  officially  proclaim  the  week  of 
i.  12  as  Variety  Club  Week  at  cere- 
nies  in  City  Hall  next  Monday 
ming.  The  proclamation  will  be  a 

Ptite  to  Variety  Club  International, 
1  accepting  it  will  be  Dolores  Hart, 
tured  player  in  "Lonelyhearts," 
|©se  appearance  was  arranged 
ough  United  Artists. 

Members  of  the  crew  of  New  York 
it  35  will  be  present  at  the  cere- 
nies  at  11:15  A.M. 


Zukor  Confident  of  Future 


lm-Classification  Bill 
3  Be  Filed  in  Albany 

Special  to  THE  DAILY 

\LBANY,  N.  Y.,  Jan.  7.  -  As- 
lblyman  Luigi  Marano,  Brooklyn 
oublican,  disclosed  today  that  he 
1  Sen.  William  T.  Conklin,  also  of 
loklvn,  will  introduce  next  week 
oill  requiring  the  State  Education 
partment's  motion  picture  division 
classify  films  as  suitable  for  gen- 
'1  patronage  or  for  adults  only  in 
ing  a  license, 
larano  and  Conklin  are  returning 
the  two-classification  plan  they 
finally  proposed  in  1957. 

Three  Classifications  Last  Year 

Last  year's  measure  provided  for 
4  fee  categories:   general  patronage, 
ilts   and   adolescents,    and  adults 
iv. 

larano  explained  that  the  change 
(  two  classifications  was  "deemed 
irable  for  bill  form." 
rhe  Catholic  War  Veterans  are 
ong  the  groups  supporting  the 
rano-Conklin  proposal.  Marano 
:1  "the  American  Legion  also 
ms  to  be  interested." 
n  I   


£03,000  to  'Sinbad' 
1 1  Roxy  for  3  Weeks 

a  'The  7th  Voyage  of  Sinbad"  com- 
ted  its  first  three  weeks  at  the 
ffcy  Theatre  here  with  a  gross  total 
more  than  $403,000,  it  was  re- 
ted  by  Columbia  Pictures.  The  film 

u  nt  info  its  fourth  week  yesterday, 
e  film  has  made  the  most  outstand- 
record  ever  at  the  showcase  for  a 

^  ristmas  season  and  its  performance 
date  is  topped  by  only  one  other 

i  i  in  the  31-year  history  of  the 
Wy,  Columbia  said. 


ubschman  in  List  Fold 

{  .era  Corp.,  a  subsidiary  of  List 
"  stries  which  owns  RKO  Theatres, 
M  acquired  E.  Hubschman  &  Sons, 
Philadelphia  leather  concern.  Gera 
gj  iously  had  acquired  control  of 
:l  iminum  Industries,  Cincinnati. 

Uman  Carries,  92,  Dead 

iklOUX  CITY,  la.,  Jan.  7.  -  Lyman 
r;j  Carnes,  92,  former  owner  of  the 
Star   and  Palace  theatres  here, 
-rjjd  recently  in  Bakersfield,  Cal.,  fol- 
ing  a  short  illness. 


(Continued 

interviewed  by  Motion  Picture  Daily 
during  a  break  in  his  conferences 
with  other  home  office  executives 
who  also  are  here  for  production 
planning  meetings.  Zukor's  86th 
birthday  also  marks  his  56th  year  in 
film  business. 

"Good  pictures,"  he  said,  "are  more 
appreciated  than  ever  before,  regard- 
less of  the  increase  in  admission 
prices.  All  we  need  is  a  good  direc- 
tor, a  good  cast  and  a  good  story 
and  the  public  will  respond.  Anyone 
who  knows  how  to  make  pictures  has 
as  good  a  chance  as  ever  to  succeed. 

"We  just  have  to  be  more  careful 
in  what  we  make.  The  public  is  selec- 
tive. Therefore,  the  company  that 
makes  films  must  be  selective.  A  pro- 
ducer can  no  longer  make  pictures 
just  because  he  likes  the  story.  The 
project  must  be  weighed  from  the 
public's  angle,  because  the  public  is 
never  wrong. 

Must  Play  to  All  Levels 

"The  picture  business  must  play  to 
all  levels.  Rich  and  poor.  Young  and 
old.  This  condition  has  prevailed  at 
all  times,  and  producers  are  becoming 
more  conscious  of  the  need  to  respect 
the  public's  viewpoint  .  .  .  and  that's 
the  Paramount  viewpoint,"  Zukor 
emphasized. 

Paramount's  top  executives  are 
currently  holding  their  annual  meeting 
at  the  studio  to  make  plans  for  the 
1959-60  production  year.  The  plans 
will  be  predicated  on  the  presenta- 
tion of  findings  from  sales,  production 
and  public  reaction  to  current  prod- 
uct, Zukor  said. 

"We  are  continually  going  through 
changes.  The  patterns  we  plan  for  a 
year  from  now  may  be  subject  to 


from  page  1 ) 

last  minute  changes  if  the  trend  dic- 
tates," he  continued. 

"New  ideas  are  coming  up  every- 
day, and  this  is  a  healthy  condition. 
Theatres  that  never  played  foreign 
films  before  are  now  playing  them  to 
big  grosses  everywhere.  If  they  like 
them  in  Chicago  then  they'll  like  them 
in  Sheboygan,"  he  pointed  out. 

Regarding  pay-TV,  Zukor  stated 
that  it  will  become  a  reality  as  the 
burden  of  driving  on  congested  high- 
ways, parking  in  downtown  areas, 
and  costly  problem  of  baby  sitters 
becomes  more  acute.  "If  we  can't  get 
them  into  the  theatre,  then  we  will 
have  to  find  ways  and  means  of 
bringing  entertainment  into  the 
home,"  he  remarked. 

Stresses  'Entertainment' 

Commenting  on  TV  competition, 
Zukor  said  the  small  home  screens 
are  a  far  cry  from  what  can  be  had 
in  a  theatre,  and  picture  business 
will  continue  on  that  basis.  He  also 
favored  motion  pictures  as  a  greater 
medium  of  entertainment  over  a  novel 
or  play.  And  we  must  give  them  "en- 
tertainment" if  we  want  them  to  pay 
for  it,  he  stated  further. 

Zukor  said  that  "Hollywood  films 
spread  among  the  civilized  and  semi- 
civilized  people  of  the  world  has 
been  the  greatest  boon  to  this  coun- 
try. We  must  maintain  the  influence 
around  the  world  which  took  us  50 
years  to  develop.  Foreign  countries 
recognize  that  influence,  and  their 
governments  are  now  supporting  pro- 
ducers with  subsidies. 

"As  long  as  we  continue  to  make 
pictures  that  hold  its  own,  we  don't 
need  subsidies;  and  American  films 
are  the  best  good-will  agents  we  can 
have,"  he  concluded. 


No  Albany  Decision 
On  'Obscenity'  Bills 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Jan.  7.  -  As- 
semblyman Joseph  R.  Younglove, 
chairman  of  the  Joint  Legislative 
Committee  on  Offensive  and  Obscene 
Material,  which  recently  held  hearings 
in  New  York  on  motion  pictures  and 
film  advertising,  said  today  the  group 
had  not  decided  whether  to  sponsor 
any  bills  at  the  new  legislative  ses- 
sion. Until  a  meeting  is  held  at  a 
date  yet  unspecified  no  determination 
will  be  made,  he  said. 

Younglove  observed  that  measures 
sponsored  by  the  joint  legislative  com- 
mittee last  year  were  not  submitted 
until  February.  It  might  be  that  no 
legislation  would  be  considered  nec- 
essary, he  stated. 

One  change  in  the  committee  mem- 
bership will  be  necessary,  Sen.  Stan- 
ley Bauer  of  Buffalo  having  failed  of 
reelection. 

Sponsored  Bill  Last  Session 

Bauer  introduced  one  of  two  acts 
overwhelmingly  approved  by  the 
1958  legislature,  but  vetoed  by  the 
then  governor,  Averell  Harriman. 
This  amended  the  penal  law,  making 
it  a  misdemeanor  for  a  person  to  seek 
or  sell  a  book,  magazine,  motion  pic- 
ture, etc.,  or  to  induce  patronage  for 
a  place  of  amusement,  by  advertising 
that  said  publication  of  picture  "has 
been  challenged  by  a  court,  or  board 
of  review  or  by  any  other  agency  or 
organization." 

The  second  joint  committee  bill 
which  Harriman  vetoed  sought, 
among  other  things,  to  authorize  the 
education  department  to  revoke  the 
license  for  a  motion  picture  if  its 
advertising  matter  "distorts  or  mis- 
represents the  character  or  content." 


Bigger  than  "MACABRE"  -  from  ALLIED  ARTISTS! 


THE  PISTOL- PACKERS  KNOW  WHAT 


MAYBE  they  are  "just  kids"  but  they  know 
what  they  want  when  it  comes  to  pic- 
tures. And  millions  of  them  talk  it  over  weekly, 
select  the  best  bets  and  take  in  a  show.  In  fact, 
they  and  their  parents  constitute  living,  breath- 
ing proof  of  the  time-tested  observation  .  .  . 


the  better  the  picture,  the  better  the  box  office.' 

So  it  really  does  pay  to  cater  to  the  six-gun 
set— pick  the  best  in  story  and  talent— use  the 
latest,  most  advanced  technics. 

That's  why  close  co-operation  with  the  East- 
man Technical  Service  for  Motion  Picture  Film, 


Its  what's  on  the  screen  ...and  what  people  say 


fHEY  WANT. . .  Just  listen  to  them! 


with  its  long  background  of  experience  in  every 
phase  of  film  selection,  production,  processing 
and  exhibition,  can  be  so  helpful  .  .  .  why  it 


pays  to  take  full  advantage  of  the  many  special 
services  offered!  Offices  located  at  strategic 
points.  Inquiries  invited. 


Motion  Picture  Film  Department,  EASTMAN  KODAK  COMPANY,  Rochester  4,  N.Y. 


East  Coast  Division:  342  Madison  Ave.,  New  York  17,  N.Y.  Midwest  Division:  130  East 
Randolph  Dr.,  Chicago  1 ,  III.    West  Coast  Division:  6706  Santa  Monica  Blvd.,  Hollywood  38,  Cal. 


about  it...  that  counts 


WIDE  SCREEN 

COLOR 


6 


Motion  Picture  Daily 


Thursday,  January  8,  19a; 


Television  Today 


The  Critics 
Say .  .  . 


As  influential  as  the  many  na- 
tion-wide  syndicated  TV  columnists, 
are  the  hundreds  of  local  news- 
paper critics  whose  views — though 
they  inevitably  reflect  regional  pre- 
ference— more  often  than  not  have 
national  validity.  These  reporters, 
ashed  to  vote  again  this  rear  in  the 
annual  MOTION  PICTURE  DAILY- 
FAME  poll  of  television  talent  and 
shows,  added  a  variety  of  comments 
on  their  views  of  the  industry. 
Among  them  were  the  following 
reports. 

Don  Dornbrook,  Milwaukee  Journal, 
Milwaukee:  TV  is  full  of  talented 
people— performers,  writers,  producers 
and  technicians,  but  all  are  hobbled 
by  accountants  with  slide  rules,  work- 
ing for  the  audience  rating  services. 
If  a  bomb  were  to  wipe  out  all  the 
rating  services  tomorrow,  television 
would  enter  a  fresh,  new  era  the 
next  clay  and  achieve  the  greatness 
that  has  so  far  escaped  it.  There  will 
be  nothing  new  in  television  until 
the  rating  services  become  as  obso- 
lete as  the  isolation  booth.  Only  then 
will  we  see  intelligent  programming 
for  articulate  minority  groups. 

e 

Dan  Jenkins,  TV  Guide,  Holly- 
wood: Too  many  followers,  not 
enough  leaders;  entirely  too  much 
sponsor  influence  on  creative  program 
content;  too  much  blatant,  repetitive 
hard  sell  in  commercials. 

• 

Norman  Shavin,  Atlanta  Journal, 
Atlanta:  TV  generally  is  still  under- 
estimating the  public's  intelligence, 
theorizing  that  the  mass  mind  is  that 
of  a  12-year-old.  It  is  imitative,  large- 


WB  to  Produce  New 
'Torrid  Zone'  Series 

"Torrid  Zone,"  a  half-hour  adven- 
ture series,  has  been  added  to  the 
Warner  Bros,  television  schedule  for 
next  year,  it  is  announced  by  television 
executive  producer  William  T.  Orr. 
Orr  has  signed  Howard  Pine  to  pro- 
duce the  series.  The  initial  episode, 
"The  Double  Death  of  Benny  Mark- 
ham,"  is  scheduled  to  begin  filming 
Feb.  2. 

Is  Second  of  Series 

"Torrid  Zone"  is  the  second  series 
on  the  Warner  Bros,  production  sched- 
ule of  new  shows.  The  other  is  "The 
Frontier  World  of  Doc  Holiday,"  a 
half-hour  western  drama  starring  new- 
comer Adam  West,  with  Lee  Martin- 
son directing  the  first  episode  for  pro- 
ducer Boy  Huggins. 

ly;  and  while  it  maintains  that  change 
is  the  Iifeblood  of  the  medium, 
"change"  to  TV  means  changing  the 
setting  of  the  western.  It  seems  to 
hold  to  the  opinion  that  vast  casts, 
major  producion  costs  and  other  ex- 
pensive forms  of  programming  make 
immediately  for  prime  fare.  Substitute 
imagination  and  the  will  to  be  dif- 
ferent and  the  result  will  improve. 
Violence  remains  too  rampant;  con- 
formity too  deeply  ingrained." 


Phil  Smith,  Birmingham  Post-Her- 
ald, Birmingham,  Ala.:  Cut  excess 
commercials  in  old  movie  re-runs. 
Better  scheduling;  i.e.  too  many  west- 
erns, musicals,  mysteries  same  days. 
More  Southeastern  conference  foot- 
ball  needed.  At  least  one  more  good 
classical  music  show.  Would  like  a 
program  series,  re-enacting  old  Broad- 
way shows. 

Robert  De  Piante,  Oneonta  Star, 
Oneonta,  N.Y.:  The  spectacular  on 
television  has  grown  to  greater  heights 
in  entertainment  than  ever  before, 
but,  for  the  most  part,  the  run  of  the 
mill  shows  seem  to  be  riding  on  past 
glories,  and  not  enough  new  innova- 
tions in  programming  are  being  tried. 
Television,  no  longer  a  novelty,  must 
tighten  up  its  belt  and  give  with 
better  shows,  more  often,  if  they  are 
to  compete  with  movies,  who  are 
attracting  more  viewers  this  year  than 
in  the  past  decade. 


Richard  Suter,  The  Parkersburg 
Sentinel,  Parkersburg,  W.  Va.:  Un- 
imaginative programming  is  still  TV's 
worst  fault.  If  you  do  not  like  west- 
erns there  is  nothing  to  watch  Sat- 
urday night  after  Perry  Como  signs 
off.  Even  if  you  do  not  mind  a  western 
occasionally,  isn't  that  really  too 
much?  The  more  provocative  pro- 
grams still  are  bunched  together  at 
an  inconvenient  time  late  Sunday 
afternoons.  E  for  Effort,  however,  to 
Hallmark  and  DuPont. 


O'Donnell  in  Tribute 

( Continued  from  page  1 ) 
brilliant  has  yet  flashed  from  the 
shining  talent  of  Spyros  Skouras  that 
can  compare  with  ACE.  It  is  Skou- 
ras who  recommended  at  the  recent 
Allied  and  TOA  convention  that  ex- 
hibitors unite,  and  subsequently 
called  a  meeting  of  leading  theatre 
men  with  26  selected  to  guide  the 
destiny  of  ACE.  Thus  ACE  emerged 
as  a  convergent  of  all  exhibitors  affi- 
liated and  unaffiliated,  with  one  single 
objective:  the  good  of  all.  Member- 
ship in  ACE  requires  only  one  thing, 
the  desire  to  become  a  member." 

O'Donnell  urged  his  audience  to 
remember  that  ACE  was  not  formed 
with  any  intention  of  supplanting  any 
existing  organization  such  as  TOA, 
Allied  or  Compo,  established  for  the 
good  of  the  industry,  and  that  any 
overlapping  instances  will  be  adjusted 
by  allocating  the  various  items  to  the 
group  best  equipped  to  handle  it. 

Chairman  with  Gordon 

O'Donnell,  who  is  area  chairman 
along  with  Julius  Gordon,  who  was 
unable  to  attend  the  meeting,  went 
into  details  over  the  six  committees 
that  ACE  is  now  studying.  They  are: 
ways  and  means  to  increase  produc- 
tion; post-1948  films;  toll-TV;  pro- 
ducer-exhibitor-distributor relations; 
industry-government  relations  and  in- 
dustry research. 

He  told  the  assembly  that  ACE  is 
a  working  reality  in  Texas,  with  the 
Texas  Compo  office  in  Dallas  as  its 
staff. 

In  conclusion  O'Donnell  said;  "This, 
gentlemen,  is  ACE,  the  showman's 
satellite,  not  waiting  on  the  launching 
platform  but  already  in  orbit.  You 
can  keep  it  there.  Desire  to  be  a  part 
of  it,  with  enthusiasm,  genuine  in- 
terest and  support  for  a  prescription 
for  a  wonder  drug  that  can  work 
miracles  for  your  industry  and  for 
you  as  well." 

Agree  on  Italian  Pact 

( Continued  from  page  1 ) 
lowing  the  signing  of  the  pact.  Later, 
the  Italian  party  will  be  guests  at  an 
MPEA  luncheon  at  the  Hotel  Waldorf 
Astoria,  to  be  attended  by  company 
executives. 

While  terms  of  the  new  agreement 
were  not  officially  disclosed  pending 
possible  minor  revisions  prior  to  its 
signing,  industry  sources  regard  the 
provisions  as  especially  significant  in 
that  they  recognize  the  industry's 
right  to  substantially  the  same  number 
of  import  permits  that  were  made 
available  prior  to  the  withdrawal  of 
RKO  Radio  and  Republic  Pictures 
from  MPEA. 

This  factor  is  expected  to  become 
a  precedent  in  negotiations  with  other 
nations  in  the  near  future. 


ACE  Meet  in, 


( Continued  from  page  1 )  j 
ing  were  set  yesterday  at  a  meetitf 
held  by  the  New  York  exchange  arf 
chairman  of  ACE  and  the  heads  F 
the  four  exhibitor  organizations  \ 
the  area,  in  the  offices  of  the  Theat^ 
Owners  of  America  at  the  call 
Walter  Reade,  Jr.,  an  area  chairma*" 

Invitations  have  been  sent  to  mer 
bers  of  the  Independent  Theat; 
Owners  Association,  Metropolitan  M 
tion  Picture  Theatres  Associatio 
New  Jersey  Allied,  and  New  Jersfr 
T.O.A.  It  was  also  stressed  at 
meeting  that  all  unaffiliated  exhiH* 
tors  should  be  contacted  and  urge 
to  attend. 

Suggestions  Invited 

Reports  will  be  given  on  the  AC 
program,  and  suggestions  solicit 
from  the  exhibitors  on  projects  th 
wish  ACE  to  consider,  as  a  mea 
of  obtaining  full  exhibitor  particip 
tion  and  support  in  ACE. 

A  meeting  of  National  committe 
men  of  ACE  planned  for  mid-Janua 
has  been  postponed  until  later 
cause  of  the  unavailability  of  son,^ 
chairmen. 


Cohen  Services  Today 

HOLLYWOOD,  Jan.  7.  -  Funeral 
services  for  Octavus  Roy  Cohen,  67, 
screen  writer  of  30  motion  pictures 
and  almost  60  books,  who  gained 
prominence  through  his  short  stories 
in  "The  Saturday  Evening  Post,"  will 
be  held  tomorrow  at  Forest  Lawn 
with  graveside  services  at  2  P.M. 


Paramount  Acquires 

(Continued  from  page  1) 
previously  had  been  a  90  per  cHift 
Paramount-owned  subsidiary,  has  n<  ne 
been  merged  into  Paramount  and  | 
operate  as  a  division  of  Paramou 
Pictures  under  the  name  of  Intern 
tional  Telemeter  Co. 

Two  former  subsidiaries  of  the 
ternational  Telemeter  Corp.,  Te 
meter  Magnetics,  Inc.,  and 
Springs  Community  Television  Cor 
as  a  result  of  the  merger  become  din 
subsidiaries  of  Paramount  Pictur 
Operations  will  continue  as  conduct 
prior  to  the  merger  under  the  direct! 
of  Louis  A.  Novins. 

Balaban  described  the  move  as  o 
which  would  "permit  greater  flexibili 
in  the  fullest  development  of  Te 
meter  to  meet  changing  conditions 
the  entertainment  industry  and 
sports."  He  added;  "The  technical  c 
velopment  of  Telemeter  has  reach 
the  point  where  it  is  now  ready  for  t 
market  place.  The  emphasis  from  n( 
on  will  be  in  developing  the  kind 
program  that  sponsored  television  ca 
not  provide." 

Harling  Maps  Plans 

( Continued  from  page  1 ) 
well  as  over  the  air— as  being  in  t 
public  interest.  Grass-roots  efforts  w 
be  vital,  Harling  said,  to  carry  t  ,\] 
campaign  to  individual  Congressm 
to  get  their  support  of  forthcomi 
legislation  banning  pay-TV. 


The 
finest 
carbons 

ever 
made... 

ATIONAL 

TRADE  MARK 

PROJECTOR 
CARBONS 


MOTION  PICTURE 

DAILY 


L.  85,  NO.  5 


NEW  YORK,  U.S.A.,  FRIDAY,  JANUARY,  9,  1959 


TEN  CENTS 


:J  

ockholders  Told 

fi-W  Profits 
or  Quarter 

icrease  46% 


■bian  Is  Optimistic 
»r  Rest  of  Year  Also 

Special  to  THE  DAILY 

VILMINGTON,  Del.,  Jan.  8.-A 
I  per  cent  increase  in  net  profits  of 
nley  Warner  Corp.  for  the  first 
irter  of  the 
rent  fiscal 
ir    over  the 
pe  period  last 


ir, 


and 


an 


c  o  u  r  a  ginn 
ture  for  the 
nainder  of 
Is  year  was 
jorted  t  o 
Hckholders  by 
H.  Fabian, 
■sident,  at 

Sir  annual 
eting  here 
(ay. 

\Tet  profit  for  the  13  weeks  ended 
( Continued  on  page  2 ) 


S.  H.  Fabian 


st  Soviet  Exchange 
\m  Shown  to  Press 


First  press  screening  of  a  Soviet 
i  accepted  for  distribution  and  ex- 
lition  here  under  the  Washington- 
>scow  cultural  exchange  agreement 
s  given  yesterday  by  B.  Bernard 
eisler,  head  of  International  Film 
(Continued  on  page  6) 


In  This  Issue 

iNT    Stockholders    Approve  NTA 
Acquisition— Page  6 
Columbia  Adds  to  Finance  Group 
-Page  2 

Name  Top  Grossing  Films  in 
Britain— Page  2 
Barry  Resigns  M-G-M— TV  Post 

-Page  5 

Carry  B-B  Program  to  Homes: 
Friedman— Page  5 
\lbany  Bill  Hits  Subliminal  Ad- 
vertising—Page 5 
SDG  Honors  Capra         —Page  5 


Green's  Profit  on  Loew's 
Shares  Still  Rising 

Louis  Green,  the  dissident  Loew's 
director  who  is  withholding  his  re- 
signation from  the  company's  board 
after  selling  a  substantial  block  of 
the  stock  he  represented,  stands  to 
show  a  neat  profit  on  his  transactions 
in  the  company's  stock. 

Stryker  &  Brown,  Green's  broker- 
age firm,  acquired  150,000  shares  of 
Loew's  at  last  year's  bottom  price  of 
about  12M;  sold  50,000  shares  to 
Nathan  Cummings  and  associates  at 
$22  last  week,  continuing  to  hold 
100,000  shares  with  the  market  price 
still  over  $20  per  share.  Indicated 
profit  is  over  $1,000,000. 


A  'Clearcut  Turnabout' 

Loew's  Shows  Profit 
F or  Year,  N ew  Quarter 

$2,625,000  Net  for  First  3  Months; 
Vogel  Says  Every  Branch  Has  Profit 

Loew's,  Inc.  has  achieved  a  "clear-cut  turnabout"  in  its  financial  operations 
with  a  profit  recorded  for  both  the  fiscal  year  ended  last  Aug.  31  and  the  first 
quarter  of  the  new  year  ended  Nov.  20,  as  compared  with  net  losses  for  the 
same  periods  in  the  previous  year.  This  was  announced  yesterday  by  Joseph 
R.  Vogel,  president,  in  releasing  financial  reports  for  both  periods  immediately 
following  a  meeting  of  the  organization's  board  of  directors. 

The  most 


Tomlinson  Resigns,  Replaced  by  Cummings 

Move  to  Cut  Loew  Board  to 
15,  End  Cumulative  Voting 

A  slate  of  15  directors  instead  of  the  present  19  will  be  presented  to  stock- 
holders of  Loew's,  Inc.  at  their  annual  meeting  Feb.  26  and  a  special  meeting 
of  stockholders  has  been  called  for  Feb.  24  to  vote  on  a  management  motion 

  to  abolish  cumulative  voting. 

Both  these  actions  were  approved 
at  a  dramatic  day  long  meeting  of  the 
board  at  the  Loew's  home  office  yes- 
terday at  which  Joseph  Tomlinson's 
resignation  was  received  and  accepted, 
Louis  A.  Green  refused  to  resign  or 
to  say  unequivocally  whether  or  not 
he  would  proceed  with  his  proxy 
fight,  and  Nathan  Cummings,  Chicago 
industrialist  who  recently  purchased 
235,000  shares  of  stock  in  the  com- 
pany, was  elected  to  the  board  of 
directors. 

Backed  by  a  whopping  first  quarter 
(Continued  on  page  5) 


House  Gets  2 
Toll-TV  Bills 


From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  8.-At  least 
two  bills  to  ban  toll  television  were 
among  the  2,000  bills  introduced  in 
the  House  yesterday  when  Congress 
opened. 

There  probably  were  more.  House 
(Continued  on  page  5) 


significant  fac- 
tor in  the  re- 
versal, Vogel 
said,  was  in 
film  production 
and  distribution. 
This  phase  of 
the  company's 
operations  —  by 
itself  —achieved 
a  pre-tax  profit 
of  $2,187,000 
during  the  12 
weeks  ended 
Nov.  20  as  com- 
pared to  a  pre-tax  loss  of  $4,378,000 
in  this  operation  in  the  same  period 
of  the  previous  year. 

This  was  due,  the   Loew's  head 
declared,  "principally  to  the  greater 
box  office  appeal  of  our  more  recent 
productions  coupled  with  a  sounder 
(Continued  on  page  4) 


Joseph  R.  Voge 


Kercasotes  Urges  Exhibitors  Invest 
In  Film  Company  Stocks  Right  Away 

Special  to  THE  DAILY 

SAN  FRANCISCO,  Jan.  8.— A  recommendation  that  every  exhibitor  in  the 
country  purchase  stock  in  the  motion  picture  companies  of  at  least  $1,000  for 
every  theatre  he  owns  was  made  here  today  by  George  G.  Kerasotes,  president 

of  Theatre  Owners  of  America.  Kera-   

sotes  spoke  at  a  luncheon  meeting  of 
the  Northern  California  Theatre  As- 
sociation. 

Such  a  purchase  of  stock,  the  TOA 
head  said,  would  give  exhibition  the 
"voice"  it  must  have  in  the  directorates 
of  the  film  companies.  "Most  of  the 


directors  of  film  companies  are  law- 
yers, bankers  and  individuals  who  have 
no  experience  or  knowledge  of  our 
business.  An  aggressive  theatre  owner 
would  be  a  greater  asset  to  the  film 
companies.  With  18,000  theatres  and 
( Continued  on  page  6) 


Guinness  Top  Money 
Maker  in  Britain 

By  PETER  BURNUP 

LONDON,  Jan.  8.-Alec  Guinness, 
who  was  knighted  last  week  by  Queen 
Elizabeth  II,  has  been  named  the 
World's  Greatest  Money-Making  Star 
by  English  exhibitors.  Some  96  per 
cent  of  the  total  showmen  in  the  coun- 
try participated  in  the  annual  poll  con- 
ducted by  Motion  Picture  Herald  for 
Fame  Magazine. 

Following  Sir  Alec,  the  winners  of 
the  British  poll  were  Dirk  Bogarde, 
Kenneth  More,  Ian  Carmichael,  Vir- 
ginia McKenna,  John  Mills,  Norman 
Wisdom,  John  Gregson,  Jack  Hawkins 
and  Stanley  Baker. 

In  the  International  Poll,  covering 
(Continued  on  page  5) 


2 


Motion  Picture  Daily 


Friday,  January  9,  195. 


S-W  Profits  Increase  46% 


( Continued 

Nov.  29,  1958,  after  all  charges  was 
$1,179,700,  compared  with  "net  of 
$804,500  in  the  corresponding  quarter 
last  year. 

Theatre  admissions,  merchandise 
sales  and  other  income  during  the 
first  quarter  of  the  current  fiscal  year 
amounted  to  $30,719,700,  as  against 
$28,150,800  a  year  earlier.  The  com- 
pany's report  did  not  separate  theatre 
admissions  from  other  income. 

Since  Sept.  1,  1958,  unusual  prop- 
erty dispositions  have  resulted  in 
losses  of  $813,600.  Of  these  losses 
$425,000,  representing  the  equivalent 
of  federal  income  taxes  which  would 
have  been  payable  except  for  such 
losses,  have  been  charged  to  net  in- 
come for  the  November  quarter.  The 
balance  of  $388,600,  equal  to  19  cents 
per  share  on  the  common  stock,  has 
been  charged  to  earned  surplus. 

Four  New  Openings  Shortly 

Fabian  said  that  the  new  Cinerama 
theatres  in  Madrid  and  Barcelona, 
Spain  and  Melbourne,  Australia  were 
enthusiastically  received,  and  that 
within  the  next  few  months  Cinerama 
theatres  will  open  in  Auckland,  New 
Zealand,  Rotterdam,  Holland,  West 
Berlin  and  Dusseldorf,  Germany.  Fa- 


from  page  1 ) 

bian  said  Stanley  Warner  was  con- 
tinuing to  streamline  its  operations  by 
eliminating  theatres  which  have  lost 
their  profit  potential  and  is  improving 
the  earning  possibilities  of  other  se- 
lected theatres  by  installing  70mm. 
and  Todd- AO  equipment  in  them.  He 
said  the  company  would  continue  to 
seek  diversification  opportunities  and 
told  the  meeting  that  barring  the  un- 
foreseen S-W  should  do  better  this 
year  than  in  1958.  The  company  paid 
off  $2,300,000  of  indebtedness  last 
year  and  since  the  last  report  has 
eliminated  payments  on  indebtedness 
for  the  fiscal  year. 

Directors  Reelected 

The  stockholders  re-elected  Fabian, 
Samuel  Rosen  and  Nathaniel  Lapkin 
as  directors.  They  also  approved  a 
service  agreement  with  Fabian,  Inc., 
Fabian  and  Rosen  by  a  large  majority. 
Details  of  the  agreement  for  the 
services  of  the  two  were  published 
earlier. 

Fabian  also  noted  that  S-W  is 
plagued  by  certain  policies  of  pro- 
ducers and  that  the  best  pictures  are 
saved  for  holiday  seasons,  also  by 
producers  not  putting  out  enough 
films  during  the  year. 


PERSONAL 
MENTION 


HARRY  RUBIN,  chief  of  the  thea- 
tre projection  and  sound  depart- 
ment for  American  Broadcasting- 
Paramount  Theatres,  is  recuperating 
following  an  operation  at  Park  East 
Hospital  here. 

• 

James  Hudgens,  office  manager  for 
Columbia  Pictures  in  Atlanta,  has  re- 
turned there  from  Oklahoma  City. 
• 

William  Holuen  has  left  Holly- 
wood for  two  w  eeks  of  big-game  hunt- 
ing in  Africa. 

• 

Dick  Powell  will  arrive  in  New 
York  tomorrow  from  Hollywood. 
• 

William  Greene,  owner  of  the 
Glenn  Theatre,  Atlanta,  has  returned 
there  with  his  family  from  Mexico 
City. 

• 

Van   Heflin   will  arrive  in  New 
York  from  the  Coast  on  Monday. 
• 

Walter  Plnson  and  Melvin  Cook, 
of  American  International  Pictures, 
Charlotte,  have  returned  there  from 
Atlanta. 

• 

Gene  Goodman,  of  the  United  Art- 
ists office  in  Atlanta,  has  returned  there 
with  his  family  from  Texas. 

British  Film  Unions 
To  Join  in  Federation 

From  THE  DAILY  Bureau 

LONDON,  Jan.  6  (By  Air  Mail).- 
A  Federation  of  Film  Unions  is  to  be 
established  by  the  Association  of  Cine- 
matograph Television  and  Allied  Tech- 
nicians, British  Actors  Equity  Associa- 
tion, Electrical  Trades  Union,  Film 
Artistes  Association,  Musicians'  Union, 
and  National  Association  of  Theatrical 
and  Kine  Employees.  Between  them 
these  unions  represent  every  single 
worker  employed  in  British  film  pro- 
duction. 

Former  Group  Dissolved 

For  the  past  25  years  there  has 
been  co-operation  of  one  sort  or  an- 
other between  the  Unions  in  the  in- 
dustry—sometimes through  the  Film 
Industry  Employees  Council.  This 
Council  wound  up  on  last  Dec.  31  in 
order  to  help  pave  the  way  for  the 
formation  of  the  new  body. 

It  is  intended  that  the  new  organi- 
zation will  be  a  loose  federation  with 
only  a  minimum  constitution  which 
will  correlate  the  activities  of  all  the 
unions  on  the  many  problems  which 
beset  the  industry. 


Columbia  Executives 
To  Leave  for  N.  O. 

Rube  Jackter,  vice-president  and 
general  sales  manager  of  Columbia 
Pictures,  will  leave  here  over  the 
weekend  with  other  home  office  ex- 
ecutives for  New  Orleans  and  the 
second  of  the  series  of  four  regional 
sales  meetings.  Also  leaving  from  New 
York  are  home  office  sales  executives 
Milton  Goodman  and  Jerome  Safron; 
Joseph  Freiberg,  manager  of  sales 
accounting  and  contract  department; 
and  H.  C.  Kaufman,  exchange  op- 
erations manager.  Leaving  at  the  same 
time  will  be  Jonas  Rosenfield,  Jr.,  ex- 
ecutive in  charge  of  advertising  and 
publicity. 

Fairmont  Can  Repossess 
Theatre  to  Sell  It 

An  order  permitting  Fairmont  Thea- 
tre Corp.,  subsidiary  of  Loew's,  Inc., 
to  repossess  a  divested  theatre  for  pur- 
poses of  selling  it  was  signed  yester- 
day in  Federal  Court  by  Judge  Ed- 
mund Palmieri.  The  theatre  involved 
is  the  Elsmere,  located  in  the  Bronx, 
N.  Y. 

Fairmont  has  six  months  in  which 
to  dispose  of  the  property,  which  it 
must  not  operate  itself  nor  sell  to 
any  of  the  defendants  in  the  Para- 
mount Case.  Under  the  order  Fair- 
mont is  permitted  to  sell  to  the  Y.  M. 
or  Y.W.H.A.  of  New  York,  if  it  so 
desires. 


'Bridge/  'Dunkirk'  and 
'Vikings'  Top  in  Britain 

By  PETER  BURNUP 

LONDON,  Jan.  8.-The  three  top 
money  making  pictures  of  the  year  at 
box  offices  in  Great  Britain  were  "The 
Bridge  on  the  River  Kwai,"  "Dun- 
kirk" and  "The  Vikings." 

The  next  eleven  top  grossing  fea- 
tures, in  alphabetical  order,  are:  "Blue 
Murder  at  St.  Trinian's,"  "Camp  on 
Blood  Island,"  "Carry  On,  Sergeant," 
"Carve  Her  Name  with  Pride,"  "A 
Cry  from  the  Streets,"  "Happy  Is  the 
Bride,"  "Ice  Cold  in  Alex,"  "Indis- 
creet," "A  Night  to  Remember,"  "Pal 
Joey"  and  "Peyton  Place." 

Two  Films  Excluded 

"The  Ten  Commandments"  and 
"South  Pacific"  played  to  immense 
grosses  during  the  year  but  since  they 
have  been  shown  in  only  a  few  spe- 
cialized theatres  their  records  were  not 
considered  in  the  overall  compilation. 

Compo  Ad  Boosts  Stars 

Under  the  caption,  "Names  Are 
News,  But  Get  the  New  Names,"  the 
98th  in  the  series  of  COMPO  ads  in 
"Editor  &  Publisher,"  which  will  ap- 
pear tomorrow,  publicizes  the  names 
of  24  new  Hollywood  personalities, 
three  from  each  of  eight  companies. 
Editors  are  advised  that  these  are 
"news  already,  they'll  be  even  bigger 
news  tomorrow." 


Stralem  Head* 
Enlarged  Col 
Finance  Grou} 


Additions  to  the  finance  committi 
of  Columbia   Pictures   and  the  aj 
pointment  of  Donald  S.  Stralem 
chairman  of  the 
group  were  an-  : 
nounced  here 
yesterday  by  A. 
Schneider,    Co-  IS 
luinbia      prcsi-  Io5JSj| 

tions      to      the  B§.  f 

committee  were  mJt  wr~~ 

to    bring    it    to  Wm  If" — *\  i 

full       strength  pPm*        *S  m 

In    till  - 

by    the    deaths        Donald  Stralen 
of  Harry  Cohn 
and   Nate  Spingold. 

The  full  committee,  which  was  a] 
pointed  at  the  board  of  directo 
meeting  following  the  recent  stocli 
holders  meeting,  consists  of  Schne 
der,  Stralem,  A.  Montague,  L( 
Jaffe,  Leo  M.  Blancke  and  Alfrt 
Hart.  Louis  J.  Barbano,  financial  vie 
president  of  Columbia,  will  serve  tl 
committee  in  an  advisory  capacity. 

Director  of  Several  Companies 

Stralem,  who  is  a  member  of  tl 
firm  of  Hallgarten  &  Co.,  is  a  dire 
tor  and  member  of  the  executn 
committee  of  Crown  Central  Petr 
leum  Co.,  and  director  of  Atlant 
Gulf  Co.,  Petroleum  Corporation 
America  and  Stahl-Meyer  Co.,  Inc. 

Blancke  is  a  member  of  the  fir! 
of  Hemphill,  Noyes  &  Co.,  and  Ha 
is  president  of  the  City  National  Bai 
of  Beverly  Hills,  Calif.  Montague 
executive  vice-president  of  Columb 
and  Jaffe  is  its  first  vice-president  ai 
treasurer. 


Student  Screenings  Set 

A  program  of  screenings  of  Do 
Schary's  "Lonelyhearts"  aimed  spec 
fically  at  journalism  students  ai 
faculty  members  throughout  the  cou 
try  has  been  planned  by  United  Aj 
ists.  The  first  such  showing  will 
held  today  at  the  Columbia  Universit 


NEW  YORK  THEATRE 


I — —  RADIO  CITY  MUSIC  HALL  — 

Rockefeller  Center  •  CI  6-4600 
"AUNTIE  MAME"  Stamng 

ROSALIND  RUSSELL 

FORREST  TUCKER  •  CORAL  BROWNE  •  FRED  CLARK 
la  TECHNIRAMA®  ini  TECHNICOLOR® 

A  WARNER  BROS.  PICTURE 
and  THE  MUSIC  HALL'S  GREAT  CHRISTMAS  STAGE  SHOW 


MOTION  PICTLRE  DAILY.  Martin  .Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Tver,,  Managing  Editor;  Richard  Gertner,  News  Editor-  Floyd  E.  Sto 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson.  Editorial  Director;  Pinky  Herman,  Vine 

anby,  Eastern   Editors.  Hollywood  Bureau,  Yucca-Vine  Building,   Samuel  D.   Berns,   Manager;  Telephone  HOllvwood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  W; 

igton,  U.  L. ;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefel 
Center.  New  Wk  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J.  Sullivan,  Vice-Pr 
dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  y 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  sec 
class  matter  "bept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  1 


J 


Jeti 


RUNNING 

RUNNING 

RUNNING 

to  box-offices  all 
over  America  for 
1959  s  FIRST  BIG 
SMASH  HIT 


M-G-M's  new 
block-buster." 

—Earl  Wilson's 
nationally 
syndicated 
column. 


M-G-M  PRESENTS 

A  SOL  C.  SIE6EL 
PRODUCTION 

From 
the  bold 
new  novel 
by  the 
author  of 
'From  Here  to 
Eternity" 


FRANK  \  DEAN  \  SHIRLEY 
SINATRA  MARTIN  Mac  LAIN E 


^  :some 
>    ■  came  running 

MARTHA  HYER  •  ARTHUR  KENNEDY 

NANCY  GATES  •  LEORA  DANA  ■  screen  Play  by  JOHN  PATRICK  and  ARTHUR  SHEEKMAN 

Based  On  the  Novel  by  JAMES  JONES  '  |n  CinemaScope  and  METR0C0L0R  •  Directed  by  VINCENTE  MINNELLI 

NEXT  AT  RADIO  CITY  MUSIC  HALL 


i 


Motion  Picture  Daily 


Friday,  January  9,  1! 


Studios  Played  Host 
To  917  During  1958 


Loew's  Shows  Profit  for  Year,  New  Quarte 


From  THE  DAILY  Bureau 

HOLLYWOOD.  Jan.  8.  -  A  total 
of  917  visitors  from  72  foreign  nations 
were  guests  of  the  Hollywood  stu- 
dios during  1958,  the  international 
committee  of  the  Association  of  Mo- 
tion Picture  Producers  has  reported. 

The  majority  of  the  visitors  were 
on  nation-wide  tours  sponsored  by 
the  U.S.  State  Department  under  a 
program  which  gives  foreign  leaders 
personal  contact  with  American  cul- 
tural and  economic  life. 


Regional  ACE  Meeting 
Is  Held  in  Detroit 

Special  to  THE  DAILY 
DETROIT,  Jan.  8.-Michigan  Al- 
lied will  not  dissolve  nor  will  it  merge 
with  the  American  Congress  of  Exhibi- 
tors, Milton  H.  London,  Michigan 
Allied  president  and  ACE  area  chair- 
man, told  some  50  exhibitors  who 
gathered  here  to  hear  a  report  on 
ACE.  The  two  organizations  will  not 
duplicate  each  other's  work,  but  ACE 
will  use  die  existing  facilities  of  other 
organizations,  London  pointed  out. 

Irving  Goldberg  explained  the  po- 
tentials of  ACE  "if  properly  used." 
His  brother  Adolph,  co-owner  of  Com- 
munity Theatres,  an  area  chairman, 
stressed  the  importance  of  sufficient 
power  being  given  to  the  organization 
against  its  meeting  either  with  dis- 
tribution or  government. 


(Continued  from  page  1) 
cost  structure  which  has  been  estab- 
lished in  all  phases  of  the  picture 
making  and  selling  process." 

The  company  had  a  net  profit  of 
$774,000  after'  taxes  for  the  fiscal 
year  1958  and  a  net  profit  of  $2,625,- 
000  after  taxes  for  the  new  fiscal 
year's  first  12-week  period. 

Had  Loss  in  1957 

The  1958  profit  contrasts  with  a 
net  loss  of  $455,000  after  taxes  in 
fiscal  1957.  The  new  year's  first  quar- 
ter profit  compares  with  a  net  loss 
of  $1,291,000  which  the  company  had 
in  the  similar  12-week  period  of  the 
past  fiscal  year. 

"At  the  present  time,"  Vogel  de- 
clared, "every  branch  of  our  opera- 
tions throughout  the  world  is  profit- 
able. 

"Sometime  this  Spring  we  expect  to 
complete  the  division  of  the  assets 
of  the  company  as  approved  by  the 
Federal  Court  and  distribute  the  thea- 
tre company  stock  to  our  stockhold- 
ers. I  am  confident  the  two  com- 
panies resulting  from  the  separation 
will  have  sound  and  satisfactory  re- 
sults for  the  full  fiscal  1959  period." 

Costs  Cut  Sharply 
Vogel  noted  that  film  production 
and  distribution  operation,  of  itself, 
did  experience  a  substantial  loss  dur- 
ing fiscal  1958  despite  sharp  cost- 
cutting.  In  fiscal  1958  this  part  of 
operations  showed  a  loss  of  $8,701,- 
000,  as  compared  with  $7,784,000  in 


THE  NIMH  AMDjIL 
COMMUNION  BKKAkF.tST 


for  Catholic  people  of  the  Motion  Picture 
Industry  in  the  New  York  area  will  be 
held  Sunday,  January  25.  Mass  at  nine 
o'clock  at  St.  Patrick's  Cathedral,  with 
breakfast  immediately  following  in  the 
Grand  Ballroom  of  the  Hotel  Waldorf- 
Astoria. 

For  information  and  tickets,  communicate 
with  the  member  of  the  Sponsoring  Com- 
mittee in  Your  Office,  or  Miss  Marguerite 
Bourdette,  Room  1107,  1501  Broadway. 
Tel.:  BRyant  9-8700. 

(Tickets  S3. 75  each) 


Loew's  Brochure  Lists 
41  Upcoming  Pictures 

"Ben-Hur"  is  one  of  41  M-G-M 
motion  pictures  described  in  a  special 
brochure  accompanying  the  annual 
Loew's  report.  This  program  of  pic- 
tures, developed  under  the  supervi- 
sion of  the  new  vice-president  in 
charge  of  production,  Sol  C.  Siegel, 
with  Ben  Thau,  studio  administrator, 
includes  a  preponderance  of  Broad- 
way plays  and  best-selling  novels,  and 
is  described  by  president  Joseph  Vo- 
gel as  "the  strongest  line-up  of  MGM 
attractions  in  years." 

Fourteen  of  the  productions  listed 
are  completed  or  in  final  editing 
stages,  while  two  are  currently  in 
production.  The  company  has  sched- 
uled starting  dates  for  22  other  pro- 
ductions by  mid-summer. 


fiscal  1957,  or  an  increased  loss  of 
$917,000. 

However,  Vogel  said,  this  loss  was 
overcome  in  1958  by  the  earnings 
from  other  operations,  particularly 
from  television  and  the  income  of 
domestic  and  Canadian  theatres.  In 
addition  "decisions  were  made  and 
actions  taken  which  provided  a 
groundwork  for  the  strong  showing 
in  the  opening  quarter  of  the  new 
fiscal  year." 

Reports  Shareholders'  Ecjuity 

Shareholders'  equity  in  Loew's  Inc. 
and  its  subsidiaries,  consolidated  as  of 
Nov.  20,  1958,  the  end  of  the  first 
period  in  the  new  fiscal  year, 
amounted  to  $140,758,000,  Vogel  re- 
ported. 

In  view  of  the  impending  division, 
Loew's  reported  the  financial  position 
and  earnings  in  the  new  period  in 
relation  to  the  assets  as  they  are  to 
be  grouped. 

Assets  $140,758,000 

Of  the  total  of  $140,758,000  in  net 
assets,  $82,730,000  -  representing 
world-wide  motion  picture  produc- 
tion-distribution, foreign  theatres, 
television,  records  and  music  pub- 
lishing—will, upon  separation,  remain 
with  Loew's  Inc.  The  second  com- 
pany, Loew's  Theatres,  Inc.,  will  have 
$58,028,000,  representing  domestic 
and  Canadian  theatres  and  the 
VVMGM  radio  station. 

During  the  1958  fiscal  year  cur- 
rent and  long-term  debt  was  reduced 
$9,909,000  to  $39,415,000,  but  work- 
ing capital  was  increased  by  $4,928,- 
000  to  $78,720,000. 

$8,000,000  Saved 

On  reconstruction  and  rehabilita- 
tion measures  Vogel  reported  that  net 
reduction  in  costs  in  all  divisions  was 
$8,000,000  annually  at  the  end  of  the 
fiscal  year,  a  further  increase  from 
the  $6,000,000  cut  achieved  in  Janu- 
ary, 1958.  "We  shall  continue  to  seek 
such  savings  wherever  they  do  not 
interfere  with  proper  and  efficient  op- 
erations," the  company  president  said. 
"Our  efforts  apply  to  every  division 


and  department  of  the  eompa£6l 
domestic  and  foreign. 

"New  executives  are  now  guid 
motion  picture  production  and  sal  | 
records  selling  and  manufacturi 
financial  control,  research  and  sta 
tics,  advertising  and  publicity  a 
television  production.  Those  in  1 
positions  today  throughout  the  co 
pany  are  an  alert  and  enthusias 
team  dedicated  to  the  fulfillment 
Loew's  profit  potential  as  a  leader  jj 
this  industry." 

Tells  of  Other  Operations 

Other  operations  of  the  compa 
were  reported  on  by  Vogel  as  follo\ 

Loew's  Theatres  a  slight  incre; 
in  net  profit  during  the  fiscal  ye 
and  profits  for  the  12  weeks  end 
Nov.  20,  1958  were  substantially  i 
proved  over  the  corresponding  peri 
a  year  earlier.  Earnings  for  fiscal  19 
were  $4,957,000  as  compared  wi*- 
$4,502,000  in  1957.  For  the  fij 
quarter  of  the  new  fiscal  year  profi 
including  radio  station  WMGM,  we 
$1,173,000  as  compared  with  $61! 
000  for  the  same  period  in  the  pi 
vious  year. 

Loew's  International  Corp.  achievj 
new  economies  in  the  operation 
the  overseas  organization  during  19.= 
In  several  territories  distributi 
facilities  were  combined  with  the 
of  other  companies.  Similar  arrang 
ments  are  pending  in  other  arei 
This  subsidiary  contributes  about 
per  cent  of  the  consolidated  grc 
income  of  Loew's,  Inc.  and  over  j 
per  cent  of  the  gross  income  frc 
motion  picture  activities. 


TV  Revenue  Rises 

M-G-M  Television  revenues  i 
creased  considerably  in  1958,  att 
butable  partly  to  the  greater  numb 
of  licenses  of  feature  pictures  taki: 
effect  and  partly  to  the  writing 
new  business.  Plans  for  the  comi 
year  place  a  greater  emphasis  on  t 
production  of  new  programs  for  T 

M-G-M  Records  showed  a  mark 
improvement  in  results  and  by  t 
end  of  the  fiscal  year  reached  an  ;  . 
time  high  in  sales  volume,  followlj 
a  program  of  reorganization  and  e 
pansion,  including  die  addition 
four  new  labels  in  the  line.  In  t 
past  eleven  months,  the  compa 
earned  five  gold  records,  each  syi. 
bolic  of  sales  of  over  a  million  copi 
each  of  five  recordings. 

Radio  Station  Profitable 

Profits  of  the  radio  station,  WMG 
and  the  music  companies  continued 
a  satisfactory  level  during  the  yei'l'n 


'Pacific'  Sets  Record 

SALT  LAKE  CITY,  Jan.  8.-An 
time  record  gross  in  excess  of  $250,0 
for  the  first  22  weeks  of  the  engas 
ment  of  "South  Pacific"  in  Todd-/' 
in  Salt  Lake  City,  was  announced 
day  by  John  C.  Denman,  city  mana< 
of  the  Fox-Intermountain  Theat 
here.  The  gross  is  the  highest  for  a 
road  show  engagement  in  the  histc 
of  Salt  Lake  City,"  according 
Denman. 


ay,  January  9,  1959 


Motion  Picture  Daily 


5 


w's  Establishes  New 
erations  Research' 

oew's  Inc.  has  established  an  "op- 
ions  research"  group  for  the  "ap- 
ation  of  scientific  principles  to  the 
jtion  of  business  problems,"  Joseph 
Vogel,  president,  tells  stockholders 
he  company's  annual  report.  The 
pany  will  apply  these  new  re- 
ch  techniques  to  decision  making 
11  areas  of  its  business,  including 
jre  release  planning,  production 
duling,  market  analysis  and  ad- 
ising. 

he  operations  research  group  is 
led  by  T.  T.  Kwo,  formerly  with 
eral    Electric    Co.,    who  joined 
w's  in  July,  1958.  This  group  is 
developing  an  integrated  data 
I  essing  system  which  will  provide 
!  rmation  for  the  use  of  manage- 
I  t   in   operating  the    business  to 
|  imum  profit  potential. 


Move  to  Cut  Loew's  Board    House  Gets  2 


uinness 


Top 


(Continued  from  page  1) 
who  have  appeared  in  pictures 
overseas  as  well  as  in  Britain, 
irde  and  More  followed  Sir  Alec 
le  same  order.  The  other  members 
he  Top  Ten  are  Kirk  Douglas, 
>k  Sinatra,  William  Holden,  Glenn 
I,  Ian  Carmichael,  Virginia  Mc- 
na  and  Elvis  Presley, 
r  Alec  a  man  of  many  excellences 
no  stranger  to  FAME.  He  has  fig- 
among  the  elect  for  a  number  of 
and  indeed  headed  the  poll  as 
ago  as  1951.  But  1958  was  a 
lorable  year  for  him  following  his 
nph  in  "Bridge  on  the  Biver 
B." 

)garde  and  More  have  long  figured 
ng  the  Elect.  The  former— Lord 
c's  brightest  star— appears  therein 
the  sixth  consecutive  year,  and 
leth  More  for  the  fifth.  Both 
ig  men  promise  to  attain  interna- 
il  stature  in  the  near  future, 
young  comedian,  Ian  Carmichael, 
i*s  his  first  appearance  in  the  In- 
itional  Boster,  but  he  has  been  on 
j  [  threshold  of  FAME  for  quite  a 

le  dearth  of  feminine  pulchritude 
'ig  the  favoured  few  has  often 
commented  on  in  this  place,  and 
rsists.  Virginia  McKenna  figures 
e  one  woman  in  the  list.  She  lent 
re  distinction  to  two  pictures  in 
year,  "Carve  Her  Name  with 
and  "Passionate  Summer." 


3rry  Resigns  TV 
sition  with  Loew's 

iarles  C.  (Bud)  Barry,  vice-pres- 
t  in  charge  of  television  for 
v's,  Inc.,  has  resigned,  the  corn- 
announced  yesterday.  Barry 
leave  his  position  on  January  16. 
nention  was  made  of  a  successor, 
esident  Joseph  B.  Vogel  ex- 
sed  appreciation  of  the  progress 
e  by  MGM-TV  under  the  guid- 
of  Barry,  who  organized  and 
ched  the  company's  TV  activi- 


( Continued 

financial  report  (see  the  adjoining 
page)  Joseph  B.  Vogel,  president  of 
the  company,  said  after  the  meeting, 
"The  board  agreed  that  if  the  com- 
pany is  to  continue  to  advance  steps 
must  be  taken  to  stop  the  bickering 
which  has  gone  on  now  for  two  years 
and  allow  the  executives  and  the 
board  to  devote  themselves  to  the 
business  of  making  money  for  the 
stockholders. 

"The  purpose  of  seeking  to  abolish 
cumulative  voting,"  he  said,  "is  not 
to  entrench  management,  but  to  in- 
sure peace  and  harmony  for  the  fu- 
ture and  to  allow  the  executives  of 
the  company  to  work  toward  these 
ends." 

Vogel  stressed  the  fact  that  the 
adverse  publicity  arising  from  the 
Green,  Tomlinson,  Newman  faction 
on  the  board  has  made  management's 
job  more  diffcult  and  that  "not  one 
single  constructive  plan  has  come 
from  these  sources." 

Cites  'Large  Stock  Interests' 

He  said  also  that  "large  stock  in- 
terests" are  now  on  the  board  and 
will  be  on  the  new  15-man  board. 
Presumably  he  was  referring  to  the 
fact  that  John  I.  Snyder,  Jr.,  recently 
elected  as  the  representative  of  Leh- 
man Bros,  and  Lazard  Freres  hold- 
ings, is  among  the  nominees  for  the 
new  board. 

The  day-long  session  began  with 
Green  asking  whether  or  not  Tom- 
linson's  resignation  had  been  received. 
Informed  that  a  telegraphed  resigna- 
tion had  been  received  from  his  home 
in  Fort  Lauderdale,  Fla.,  ten  min- 
utes before  the  meeting  came  to  or- 
der, he  said  that  it  was  not  then 
necessary  for  him  to  resign  to  make 
a  seat  for  Cummings. 

Cummings,  who  recently  purchased 
his  shares  jointly  with  his  brother 
Maxwell  and  Paul  Nathanson  from 
Tomlinson,  Green,  Lehman  Bros,  and 
Lazard  Freres,  was  then  elected  to 
the  board.  On  the  motion  to  reduce 
the  board  to  15  members,  Green  re- 


frain page  1 ) 

frained  from  voting  and  then  refused 
to  say  whether  or  not  he  would  con- 
tinue the  proxy  fight  for  which  he 
has  filed  with  the  SEC.  He  said  that 
he  could  not  speak  for  Jerome  New- 
man, third  dissident  member,  who 
is  on  vacation  in  Puerto  Bico.  Green 
hitherto  has  been  outspokenly  critical 
of  what  he  termed  Loew's  "large  un- 
wieldy board." 

Following  a  break  for  luncheon, 
the  board  decided  to  nominate  the 
slate  of  15  directors  and  to  move  for 
the  abolishment  of  cumulative  voting. 
Green's  was  the  only  dissenting  vote 
on  the  cumulative  voting  issue. 

The  15  man  slate  includes:  George 
L.  Killion,  chairman  of  the  board, 
Ellsworth  C.  Alvord,  General  Omar 
N.  Bradley,  Bennett  Cerf,  Nathan 
Cummings,  Ira  Guilden,  J.  Howard 
McGrath,  Benjamin  Melniker,  Bobert 
H.  O'Brien,  William  A.  Parker, 
Philip  A.  Both,  Charles  H.  Silver, 
John  I.  Snyder,  Jr.,  John  L.  Sullivan 
and  Joseph  B.  Vogel. 

Two  Withdraw 

Francis  W.  Hatch  and  Charles 
Braunstein,  presently  members  of  the 
board,  voluntarily  withdrew  their 
names  in  favor  of  a  smaller  and  less 
unwieldy  board.  Both  Vogel  and  the 
board  officially  thanked  them  for 
their  service  and  for  withdrawing. 

The  board  also  reconstituted  its 
executive  committee  to  consist  of  Ira 
Guilden;  Bobert  H.  O'Brien,  vice- 
president  and  treasurer  of  the  com- 
pany; Philip  A.  Both,  William  A. 
Parker,  John  I.  Snyder,  Jr.,  and  Vo- 
gel. George  Killion,  chairman  of  the 
board,  is  a  member  ex-officio.  The 
committee,  which  will  meet  between 
meetings  of  the  board  will  discharge 
the  duties  of  the  former  executive 
committee  and  of  the  finance  com- 
mittee, now  discontinued. 

Both  the  special  meeting  Feb.  24 
to  vote  on  the  cumulative  voting,  and 
the  regular  annual  meeting,  Feb.  26, 
will  be  held  at  10  A.M.  in  Loew's 
72nd  Street  theatre. 


Carry  B-B  Program  Into  Homes, 
Friedman  Tells  Randforce  Officials 


Focussing  of  a  persistent  business-building  effort  on  families  in  their  homes 
was  urged  upon  operators  of  neighborhood  theatres  yesterday  by  Joseph  Fried- 
man, Paramount  Pictures  national  exploitation  manager,  as  guest  speaker  at 
Bandforce  Amusement  Corp.'s  execu- 


(Continued  from  page  1) 
bill  clerks  today  had  processed  only 
about  300  of  the  huge  pile  of  bills. 
The  rest  will  be  processed  in  coming 
clays. 

The  two  anti-toll-TV  bills  turned 
up  so  far  were  sponsored  by  Bepre- 
sentatives  Celler  (D.,  N.  Y. )  and 
Lane  (D.,  Mass.),  both  of  whom  had 
similar  bills  in  the  last  Congress. 
House  Commerce  Committee  chair- 
man Harris  (D.,  Ark.),  whose  com- 
mittee handles  the  legislation,  hopes  to 
introduce  his  bill  on  the  subject  to- 
morrow, and  to  follow  it  up  with  early 
hearings,  possibly  late  this  month. 

Senators  customarily  don't  introduce 
bills  until  after  the  President  has  de- 
livered his  state-of-the-union  message, 
due  tomorrow. 


Live  promotional  conference  at  the 
Famous  Bestaurant  in  Brooklyn. 

"Operation  Household,"  as  Fried- 
man termed  his  proposal,  is  a  neces- 
sary exhibitor  institutional  activity,  he 
said,  that  should  accompany  the  dis- 
tributor promotion  that  excites  public- 
interest  in  and  desire  to  see  a  picture. 

The  circuit's  theatre  management 
and  executive  staffs,  representing  its 
28  New  York  metropolitan  area  houses, 
heard  the  exploitation  executive  cite 
important  advantages  to  be  gained 
from  penetrating  the  family  circle 
through  program  mailings,  gift  calen- 
dars, ballpoint  pens  and  other  useful 
souvenirs  with  the  theatre's  name. 


Friedman  outlined  for  the  meeting 
Paramount's  pre-selling  and  exploita- 
tion campaigns. 

The  Paramount  promotion  executive 
also  urged  the  theatre  managers  to  in- 
stitute on  "Operation  Meeting-place" 
and  an  "Operation  Baby-sitter."  He 
advised  extensive  postings  of  theatre 
attraction  notices  in  supermarkets, 
bowling  alleys,  clubs,  dance  halls,  etc., 
and  said  exhibitors  whose  business  has 
been  hit  by  a  lack  of  baby-sitters 
should  initiate  the  establishment  of 
baby-sitter  pools  through  schools, 
churches,  boys  and  girls  clubs  and 
other  appropriate  organizations. 


SDG's  Griffith  Award 
To  Frank  Capra  Feb.  7 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  8.  -  The 
Screen  Directors'  Guild  D.  W.  Grif- 
fith Award  will  be  presented  to  veteran 
director  Frank  Capra  at  the  Guild's 
annual  awards  dinner-dance  on  Feb.  7. 
Capra  will  be  honored  for  creative 
achievement  in  the  industry  which  he 
has  served  for  38  years. 

SDC's  president  George  Sidney  an- 
nounced the  selection  of  Capra  to  re- 
ceive the  Griffith  award  was  made  by 
the  Guild's  board  of  directors  at  a 
meeting  early  tin's  week. 

The  Griffith  Award— named  for  the 
pioneer  motion  picture  director  —  is 
presented  only  in  rare  instances  as  de- 
termined by  the  board.  Established 
in  1953,  the  D.  W.  Griffith  Award 
first  went  to  Cecil  B.  DeMille.  Subse- 
quent award  winners  were  John  Ford, 
Henry  King  and  King  Vidor. 


Albany  Bill  Would  Ban 
Subliminal  Advertising 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Jan.  8.-Sen. 
Thomas  A.  Duffy,  Long  Island  Demo- 
crat, today  introduced  a  bill  banning 
subliminal  advertising,  where  used 
commercially.  Violations,  under  a  new 
penal  law  sections,  would  be  misde- 
meanors. 

Assemblyman  Joseph  B.  Corso, 
Brooklyn  Democrat,  proposed  prohib- 
iting the  televising,  broadcasting  or 
taking  motion  pictures  of  proceedings 
in  which  testimony  of  witnesses  by 
subpoena  or  other  compulsory  process 
may  be  taken  before  legislative  com- 
missions, committes  or  administrative 
agencies  unless  prior  consent  of  the 
chairman  or  agency  head  were  given. 

Violations  would  be  misdemean- 
ors. 


Sochin  Out  of  Vinod 

Irving  Sochin,  erroneously  identi- 
fied as  national  sales  manager  of 
Vinod  International  Films,  Inc.,  in 
Motion  Picture  Daily  yesterday, 
was  with  that  company  as  consultant 
on  one  picture,  "Dollars  in  the  Sky." 
The  assignment  has  been  completed, 
and  he  is  now  no  longer  with  Vinod. 


6 


Motion  Picture  Daily 


Friday,  January  9,  IS 


Kerasotes 


(Continued  from  page  1) 
with   $18,000,000   in   film  company 
stock  in  the  hands  of  exhibition,  we 
will  have  representation." 

Urging  that  exhibition  make  the 
move  to  buy  stock  "at  once,"  Kerasotes 
pointed  out  that  no  governmental  ap- 
proval is  required  nor  any  negotia- 
tions with  the  film  companies.  This 
is  not  the  case,  he  said,  with  such 
other  plans  as  the  investment  trust 
plan,  the  exhibitor  film  financing  plan, 
and  pre-emptive  rights  to  former  affili- 
ates, all  of  which  "require  time  and 
government  approval." 

Exhibition  93%,  He  Says 
"Exhibition,  with  its  two  and  one- 
half  billions  of  dollars  invested  in 
theatres,  represents  93  per  cent  of  the 
total  industry's  assets,"  Kerasotes  said. 
"This  93  per  cent  is  dependent  entirely 
on  the  continuance  and  solvency  of 
production  and  distribution,  which 
represents  the  remaining  7  per  cent 
(or  $180,000,000)  of  the  invested 
capital  in  our  industry. 

"It  is  now  very  obvious  that  our 
film  suppliers  have  not  acted  for  the 
best  interests  of  the  motion  picture 
theatre  exhibitors.  By  their  actions  it 
is  apparent  that  most  feel  that  exhibi- 
tion is  expendable. 

"First,  they  sold  the  pre-'48  and 
some  post-'48  films  to  television,  cost- 
ing exhibition  in  excess  of  $200-mil- 
ions  in  gross  receipts  in  1958. 

"Secondly,  they  have  reduced  the 
number  of  releases.  Only  200  features 
were  produced  in  1958— the  lowest  to- 
tal in  our  history. 

'We  Need  More  Product' 
"Third,  they  have  budgeted  millions 
of  dollars  and  their  talent  and  facili- 
ties for  television  films.  For  this,  if 
profitable,  I  do  not  blame  them.  But 
we  need  more  product,  too. 

"Fourth,  some  of  them  are  promot- 
ing toll-TV,  so  they  can  by-pass  ex- 
hibition entirely. 

"Fifth,  through  competitive  bidding 
for  talent,  they  have  increased  produc- 
tion are  inherently  interdependent.  We 
in  higher  film  rental,  but  has  also 
caused  higher  admission  prices,  to  the 
point  that  we  may  soon  price  ourselves 
out  of  business." 

Kerasotes  said  that  TOA  intends  to 
fight  for  preservation  of  the  industry 
through  this  and  other  measures  and 
will  cooperate  in  them  with  the  Ameri- 
can Congress  of  Exhibitors.  He  re- 
minded his  listeners  that  S.  H  Fabian 
had  recommended  in  his  report  to 
ACE  that  they  purchase  stock  in  film 
companies. 

Cites  Value  of  ACE 

Speaking  further  on  ACE  and  how 
TOA  will  function  in  relation  to  it, 
Kerasotes  said  that  ACE  will  not  sup- 
plant TOA  or  any  other  existing  ex- 
hibitor organization.  "Its  purpose  is 
to  unify  and  consolidate  the  mandates 
of  exhibition,  both  organized  and  not 
organized,"  he  added. 

Irving  M.  Levin  was  elected  presi- 
dent of  the  association. 

Levin,  who  succeeds  Abe  Blumen- 
feld  as  NCTA  president,  is  regional 
director  of   San  Francisco  Theati<  s, 


National  Theatres 'Holders  Approve  Soviet  Fit 
Plan  to  Acquire  Control  of  NTA 


From  THE  DAILY  Bureau 

LOS  ANGELES,  Jan.  8.-Shareholders  of  National  Theatres,  Inc.  at  a  special 
meeting  held  today  at  the  company's  headquarters,  voted  overwhelmingly  in 
favor  of  a  proposal  that  National  Theatres  make  an  offer  to  acquire  a  con- 
trolling interest  in  National  Telefilm 


Associates. 

John  B.  Bertero,  president  of  Na- 
tional Theatres,  stated,  "We  view  the 
vote  as  a  firm  endorsement  of  the 
management's  proposal.  Approximate- 
ly 1,940,000  shares  were  voted  in 
favor  of  the  proposal  and  less  than 
17,000  shares  were  voted  against." 

National  Telefilm  Associates  is  en- 
gaged presently  in  the  distribution  of 
motion  pictures  and  film  programs  to 
television  stations.  It  also  owns  and 
operates  television  station  WNTA-TV 
and  a  radio  station  in  Newark,  New 
Jersey  and  television  station  KMSP- 
TV  in  the  Minneapolis-St.  Paul  area. 
Exchange  Offer  Included 

The  vote  of  the  shareholders  au- 
thorizes National  Theatres  to  make 
an  offer  to  the  stockholders  of  Na- 
tional Telefilm  Associates  to  acquire 
their  common  stock  on  the  basis  of 
exchanging  $11  principal  amount  of 
National  Theatres  5%  per  cent  sink- 
ing fund  subordinated  debentures  due 
March  1,  1974  plus  a  warrant  for 
the  purchase  of  Vi  share  of  National 
Theatres  common  stock  for  each 
share  of  National  Telefilm  stock  ex- 
changed. Included  in  the  proposal  is 
National  Theatres'  offer  to  exchange 
warrants  expiring  in  1962  for  out- 
standing warrants  of  National  Telefilm 
also  expiring  in  that  year. 

Bertero  pointed  out  that  "since  Na- 
tional Telefilm  owns  and  operates  two 
television  stations  and  a  radio  sta- 
tion,   the    approval   of  the  Federal 


Communications  Commission  must  be 
obtained  prior  to  the  acquisition  of 
control  of  National  Telefilm  Asso- 
ciates by  National  Theatres. 

Two  other  proposals  which  were 
similarly  approved  by  comparable 
landslide  votes  dealt  with  ( 1 )  amend- 
ment of  company's  stock  option  plan, 
increasing  from  230,000  to  550,000  the 
total  number  of  shares  of  the  common 
stock  of  the  company  available  for 
grant  options  under  the  plan,  and  pro- 
viding that  the  option  price  granted 
thereafter  be  at  least  85  per  cent  of 
fair  market  value  on  day  of  grant;  and 
(2)  amending  of  the  company's  cer- 
tificate of  incorporation  to  increase 
the  authorized  number  of  shares  of 
common  stock  from  3,000,000  shares 
of  par  value  of  $1.00  to  3,750,000  of 
such  shares. 

Officials  Attend 

Among  those  who  attended  the 
meeting  were  NTA's  chairman  of  the 
board  Ely  Landau;  Elmer  Bhoden, 
NT's  chairman  of  board,  and  NT  di- 
rectors Charles  Glett,  Bernard  Can- 
tor, Graham  Sterling,  Bichard  Millar, 
Willard  Keitt  and  Alan  May. 

At  a  meeting  held  today  the  board 
of  directors  of  National  Theatres,  Inc., 
declared  a  quarterly  dividend  of  12V2 
cents  per  share  on  the  outstanding 
common  stock  of  the  corporation. 
Dividend  is  payable  Feb.  5,  1959,  to 
stockholders  of  record  on  Jan.  22, 
1959. 


TOA  Membership  dp; 
Many  Small  Theatres 

Special  to  THE  DAILY 

SAN  FRANCISCO,  Jan.  8.-Mem- 
bership  in  Theatre  Owners  of  America 
is  on  the  increase,  especially  among 
exhibitors  with  small  theatres,  George 
Kerasotes,  TOA  president,  told  a  lun- 
cheon meeting  of  the  Northern  Cali- 
fornia Theatres  Association  here  today. 

Increases  have  made  TOA  "the 
largest  theatre  trade  association  in  the 
country  with  more  small  theatres  than 
any  other  association,"  he  declared. 
Dues  collections  this  year  are  25  per 
cent  ahead  of  last  year  for  the  first 
six  months,  he  added. 

Kerasotes  attributed  the  enrollment 
growth  to  the  work  of  the  membership 
committee  which  has  been  concentrat- 
ing on  small  theatre  owners. 

Inc.,  managing  director  of  the  San 
Francisco  International  Film  Festival 
and  next  week  will  step  down  as  chief 
barker  of  Variety  Club,  Tent  No.  32, 
a  post  he  has  held  for  the  past  two 
years. 

Other  NCTA  officers  elected  today 
are  Roy  Cooper  and  Homer  Tegtmeir 
as  vice-presidents.  William  Elder  was 
reelected  treasurer  and  Hulda  McGinn 
executive  secretary. 


See  Bills  to  Broaden 
Minimum  Pay  Coverage 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan  8.-Senator 
Kennedy  (D.,  Mass.)  said  he  thought 
the  current  Congress  would  enact 
legislation  to  broaden  Federal  mini- 
mum wage  law  coverage  and  increase 
the  minimum  wage. 

Kennedy  in  the  last  Congress  served 
as  chairman  of  a  subcommittee  han- 
dling this  problem,  and  will  probably 
do  this  again.  The  labor  committee 
approved  a  bill  that  would  have  ex- 
tended coverage  to  large  theatres  and 
circuits. 

The  Administration  is  considered  al- 
most certain  to  propose  a  minimum 
wage  law  extension,  and  union  groups, 
particularly  powerful  in  the  new  Con- 
gress, are  pushing  hard  for  this. 

Plans  New  Theatre 

PORTLAND,  Ore.,  Jan.  8.-Will  J. 
Conner,  president  of  John  Hamrick 
Theatres,  announced  today  that  the 
circuit's  only  theatre  here,  the  Lib- 
erty, will  be  closed  as  of  Jan.  18. 
Plans  for  a  new  theatre  in  the  city 
will  be  announced  later,  he  said.  Kath- 
arine Marshall,  manager  of  the  Lib- 
erty, will  remain  with  the  organiza- 
tion. 


If 


[Continued  from  page  1)     E  = 
Associates  for  about  40  press  re 
sentatives,    industry  executives 
others. 

The  Sovexportfilm  production 
Magic  Violin,"  is  a  three-reel  cart^3 
in   Eastmancolor  with  English 
logue.  While  no  distribution  or  exhi 
tion  deals  have  been  set  for  it 
Kreisler  said  it  will  be  available 
booking  by  any  U.S.  theatre  on 
after  March  9. 

Four  Must  Still  Be  Chosen 

Kreisler's  International  Film  Assi 
ates  acquired  the  29-minute  sub 
as  part  of  an  agreement  by  which 
American  films,  "Tomorrow  Is  1 
ever"  and  "The  Brave  Ones,"  werep 
eluded  in  the  list  of  features  fii 
which   the   Soviety  was   invited ',3 1 
choose  10  for  exhibition  in  Rujjatf 
while  the  U.S.  takes  seven  Soviet  i  ii 
tures  for  exhibition  here.  More  t 
two  months  after  the  originally 
nounced  deadline  for  the  Soviet  sea 
tion,  four  features  still  remain  to 
chosen  by  Moscow.   The  U.S.  1 
since  selected  its  seven  Soviet  f eatu;  1? 
but  has  held  no  press  or  public  sen1  IS 
ings  of  any  of  them  pending  com 
tion  of  the  Soviet  selections. 

Nikolai  Bourov,  Soviet  first  secre 
for  United  Nations  culture,  atten.ii 
the  luncheon  given  by  Kreisler,  i 
the  screening  in  the  Warner  Bros.  ? 
York  office  projection  room  which  I 
lowed.  Tamara  Mamedova,  cultura  b 
tache  of  the  Soviet  Embassy  in  \Y  1 
ington,  who  was  to  have  been  pres 
was  unable  to  attend. 

"The  Magic  Violin"  is  a  diver- 9, 
fairy  tale  of  a  Cinderella-like  lass  \ 
pursued  by  a  gold-hungry  esqt*  ai 
police  captain  and  private  sli  e 
(capitalists?)  is  befriended  by  an  ps 
ist  whose  paintings  assume  life,  aiuu 
musician  to  whose  magic  violin'  ed 
of  nature  is  responsive. 

Humor  Lacking 

The  animation  is  less  imagim  ,  \ 
in  most  respects  than  American  a,  w 
ences  are  accustomed  to  in  our  bi  ,  j 
cartoons,  the  action  slower  and  \h 
smooth.  Moreover,  many  charaij  |0 
are  reminiscent,  if  not  imitative  ^ 
familiar  American  cartoon  charac  iorf 
The  story  is  told  straight,  being 
humorless  and  wanting  in  origin!  , 
The  score,  sound  and  Eastman<fj  ^ 
print  are  good,  but  the  timbre  of  |  j 
dubbed  voices  and  their  synchro!,;  w 
tion  with  lip  movements  of  charal  jw 
leave  something  to  be  desired,    r  t  pt 

It  is  suitable  for  children's  prog^ 
and  unobjectionable  for  any  projf 
requiring   a   subject   of   its  unu 
length. 


Speakman  Named  FI] 
Secretary,  Adm.  Offic!^ 

LONDON,  Jan.  8.-W.  J.  Speak'J 
theatre  executive,  who  has  been  sfi 
in  the  Cinematograph  Exhibitor.1'  ' 
sociation  for  many  years,  having!1 
several  officer  posts,  has  been  nan 
full-time  secretary  and  administi 
officer  of  the  Film  Industry  Del' 
Organisations. 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  JANUARY  12,  1959 


. : : : :  ■ 
_  =  !':::  =  = — _ 

— 

OP 

a 

TEN  CENTS 


ITORIAL  

,  riety  Week 

—  By  Sherwin  Kane 


a  MS  week,  10,000  showmen  in  42 
nierican  cities,  in  Toronto,  Mex- 
p  City,  London  and  Dublin,  will 
ate  themselves   to  the   task  of 
inting  the  public  in  their  im- 
ite  areas  with  the  humanitarian 
of  Variety  Clubs  International, 
this  week  is  Variety  Week,  the 
in   the   31 -year   history  of  the 
ization  to  be  so  designated.  Be- 
ig  today  and  continuing  through 
18  the  aims  and  good  works  of 
6  tents  comprising  VCI  are  be- 
mblicized  in  order  that  public 
a  i  st  in  Variety  may  be  aroused 
H  i.hrough  it,  qualified  new  mem- 
may  be  recruited  to  insure  that 
will  be  no  interruption  of  the 
oning  of  "The  Heart  of  Show 
ess." 

ce  its  inception  in  1927,  Variety 
have  raised  more  than  $75,- 
00.  Last  year  the  tents  pledged 
9,000.  Most  of  the  Heart  Proj- 
or  charitable  activities,  of  the 
are  in  the  fields  of  health  and 
re  of  underprivileged  children, 
i!  cps  because  Variety  began  when 
oup    of    Pittsburgh  showmen 
ed  a  baby  abandoned  in  John 
arris's  Sheridan  Square  Theatre 
on  Christmas  Eve. 
• 

f  Y  Variety  tents  have  done  their 
without  direct  appeal  to  the 
c  for  contributions.  They  have, 
id,  given  the  public  entertain- 
for  money  which  was  directed 
he  treasuries  of  the  tents.  They 
ored    theatrical     and  sporting 
s,  raffles,  bingo,  Calcutta  golf 
■1!  laments  and  the  like. 
0J  nhe  recent  and  current  economic 
in  the  amusement  world,  the 
Dership  of  many  tents  and  their 
iveness    in    maintaining  their 
Projects  have  been  reduced.  To 
up  the  slack  and  ensure  the  per- 
tion  of  the  good  work,  new  mem- 
are  needed.  Efforts  are  being 
to  recruit  them  in  the  allied 
Is  of  radio,  television,  journalism, 
.  5  and  the  like. 

pi  'at  is  why,  after  31  years,  Va- 
s  traditional  modesty  is  being 
side  long  enough  for  its  story  to 
>ld,  and  told  effectively,  to  the 
c  during  Variety  Week, 
rkers  everywhere  should  be  able 
unt  on  the  cooperation  of  all  in 
industry  to  help  achieve  the 
s  objectives— telling  Variety's 
and  recruiting  new  members. 


UA  Launches  Survey  to  Explore 
Improved  Use  of  TV  in  Promotion 

United  Artists  will  launch  a  field  survey  this  week  to  explore  more  effective 
ways  of  using  television  as  a  promotional  aid,  it  was  announced  by  Roger  H. 
Lewis,  national  director  of  advertising,  publicity  and  exploitation.  The  test, 

part  of  UA's 
continuing  pro- 
gram to  devel- 
op new  pre- 
selling  ap- 
proaches, will 
employ  the  ac- 
tive cooperation 
of  exhibitors  in 
300  communi- 
ties across  the 
country,  large 
and  small. 

The  atremen 
are  being  ask- 
ed to  evaluate 
the  promotional  impact  of  UA  tele- 
( Continued  on  page  2) 


'Anne  Frank'  to  Bow 
At  Palace  March  17 

George  Stevens'  "The  Diary  of 
Anne  Frank"  will  have  its  world  pre- 
miere at  the  RKO  Palace  Theatre 
Tuesday  evening,  March  17,  it  was  an- 
nounced at  the  weekend  by  20th  Cen- 
tury-Fox. The  following  day  the  pic- 
ture is  scheduled  to  start  an  extended 
run,  reserved-seat  engagement  in  the 
theatre. 

The  filmed  adaptation,  in  the  mak- 
ing since  its  success  on  Broadway  in 
1955,  introduces  Millie  Perkins,  the 
Fairlawn,  N.  J.,  girl  personally  chosen 
by  Stevens  to  portray  Anne  Frank 
following  a  world-wide  search.  Miss 
Perkins  has  never  before  appeared  on 
the  screen. 


Roger  Lewis 


'Value  Line'  Sees  Film 
Shares  Stronger  in  ,59 

Long  term  appreciation  of  motion 
picture  and  theatre  circuit  securities, 
largely  as  a  result  of  continuing  diver- 
sification, is  predicted  by  the  current 
Value  Line  Investment  Survey  amuse- 
ment industry  report. 

"Most  motion  picture  companies 
have  taken  time  out  to  re-study  and 
re-shape  their  company  policies  to  a 
contracted  but  still  sizable  market. 
Moreover,  almost  all  the  companies 
(Continued  on  page  4) 


Christopher  Awards 
To  48  in  Films,  TV 

Forty-eight  producers,  directors 
and  writers  were  named  winners  of 
the  1958  Christopher  motion  picture 
and  television  awards  here  yesterday. 
The  award  winners  were  cited  for 
their  creative  work  judged  as  repre- 
sentative of  the  best  in  their  fields 
and  as  suitable  for  the  entire  family, 
according  to  Father  James  Keller, 
founder  of  the  Christophers. 

"They  have  used  their  God-given 
talent  in  a  constructive  way  and  have 
focused  attention  on  the  great  poten- 
( Continued  on  page  4) 


Use  of  MP  A  A  Seal  on  Approved  Press  Book  Ads 
Is  Authorized  by  Advertising-Publicity  Directors 

Use  of  the  Motion  Picture  Association  of  America  seal  on  approved  adver- 
tising in  member  company  press  books  was  authorized  by  the  advertising- 
publicity  directors  committee  of  MPAA  at  its  meeting  late  last  week. 

The  measure,  under  consideration  for  some  time,  was  one  of  those  proposed 
by  committee  members  to  cope  with  mounting  criticism  of  film  and  theatre 
advertising  last  fall.  It  was  felt  that  much  of  the  public  objection  was  aroused 
by  advertising  of  imported  and  independent  films  and  that  very  little  major 
company  advertising  was  at  fault.  Use  of  the  MPA  seal  in  approved  press 
books  thus  will  certify  that  the  copy  has  been  passed  by  the  industry's  Ad- 
vertising Code  Administration.  Non-approved  copy  will  not  be  able  to  display 
the  MPA  seal. 

The  committee  also  discussed  a  successor  to  Sid  Blumenstock  as  promotion 
director  for  the  Academy  Awards  telecast.  Indications  are  a  deal  may  be  com- 
pleted and  announced  today.  Blumenstock  resigned  the  post  to  become  ad- 
vertising-publicity head  of  Embassy  Pictures. 


3-Year  Pact 

See  Precedent 
In  New  Italian 
Import  Pact 

202  Permits  for  Eight; 
$7  Millions  Remittances 


(Picture  on  Page  3) 

The  principle  that  the  American  in- 
dustry is  entitled  to  substantially  the 
same  number  of  import  permits  overall 
as  has  obtained  heretofore,  regardless 
of  the  defection  of  individual  compa- 
nies such  as  RKO  Radio  and  Republic, 
appears  to  have  been  recognized  in  the 
new  three-year  agreement  with  Raly, 
which  was  signed  here  on  Friday  by 
Eric  Johnston,  president  of  the  Motion 
Picture  Export  Ass'n. 

Under  the  agreement  which  goes 
into  effect  next  Sept.  1,  seven  operat- 
ing companies,  including  United  Art- 
ists, will  receive  185  permits  annual- 
ly and,  in  addition,  Allied  Artists  will 
have  17  annually. 

This  total  of  202  permits  for  eight 
( Continued  on  page  3 ) 

JPJ  Prods.,  Glassman 
Settle  Legal  Dispute 

John  Paul  Jones  Productions,  Inc. 
announced  at  the  weekend  that  it 
has  settled  its  legal  dispute  with 
Barnett  Glassman.  The  settlement  pro- 
vides that,  in  exchange  for  an  undis- 
closed sum,  Glassman  will  forego  his 
claims  to  participate  in  the  corporate 
management  and  to  the  corporation's 
stock.  The  settlement  also  provides 
(Continued  on  page  6) 

Columbia  Sales  Meet 
In  New  Orleans  Today 

Special  to  THE  DAILY 

NEW  ORLEANS,  Jan.  11.  _  Divi- 
sion and  branch  managers  of  Colum- 
bia Pictures'  Southern  divisions  meet 
here  tomorrow  at  the  Roosevelt  Hotel 
with  vice-president  and  general  sales 
manager  Rube  Jackter  and  other  home 
office  executives.  The  two-day  ses- 
(Continued  on  page  4) 


TELEVISION  TODAY— page  5 


Motion  Picture  Daily 


Monday,  January  12,  1! 


PERSONAL 
MENTION 


BARNEY  BALABAN,  Paramount 
Pictures  president:  Paul  Rai- 
uoi'rn.  vice-president;  George  Welt- 
ner,  vice-president  in  charge  of  world 
sales;  Jerome  Pickman,  vice-president 
in  charge  of  advertising,  publicity  and 
exploitation,  and  Russell  Holman, 
Eastern  production  manager,  returned 
here  from  the  Coast  at  the  weekend. 
• 

J.  Mver  Schine,  chairman  of  the 
board  of  Schine  Enterprises,  will  arrive 
in  New  York  on  Wednesday  from  Mia- 
mi. Seymour  Morris,  director  of  ad- 
vertising-publicity for  the  Schine  cir- 
cuit, will  arrive  here  today  from 
( Jloversville. 

• 

Joseph  Marsch,  head  of  the  Lon- 
don office  of  NBC,  returned  there  on 
Friday  from  New  York  via  B.O.A.C. 
• 

Morris  Goodman,  sales  manager  of 
Columbia  Pictures  International,  will 
return  to  his  duties  here  today  follow- 
ing a  vacation. 

• 

Peter  Boita,  film  editor  for  Walt 
Disney  Prods.,  who  arrived  in  New 
York  last  week  from  Hollywood,  left 
here  on  Friday  via  B.O.A.C.  for  Lon- 
don. 

• 

John  C.  Flinn,  Allied  Artists  direc- 
tor of  advertising-publicity,  and  Wil- 
liam Castle,  producer-director  of 
"House  on  Haunted  Hill,"  left  Holly- 
wood at  the  weekend  for  San  Fran- 
cisco. 

Peter  Bathurst,  British  actor,  re- 
turned to  London  from  New  York  on 
Saturday  via  B.O.A.C. 

• 

Philip  Barry,  Jr.,  producer,  re- 
turned to  the  Coast  from  New  York 
over  the  weekend  after  a  series  of 
meetings  with  M-G-M  executives  on 
plans  for  the  release  of  "The  Mating 
Game,"  his  first  production  for  the 
company. 

'Running'  Gross  Is 
$1,000,000  to  Date 

"Some  Came  Running"  has  already 
grossed  over  $1,000,000  at  the  box- 
office  based  on  figures  compiled  from 
the  first  group  of  key  city  engage- 
ments, M-G-M  said  at  the  weekend. 
The  Sol  C.  Siegel  Production  is  run- 
ning ahead  of  last  year's  holiday  at- 
traction, "Don't  Go  Near  the  Water" 
which  was  one  of  the  top  grossers  of 
the  year.  In  many  engagements, 
"Some  Came  Running"  is  outgrossing 
"Cat  On  A  Hot  Tin  Roof." 


Flick  Hopes  for  'Cooperative  Spirit' 
In  Making  of  Pictures  During  1959 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  Jan.  11.— The  most  desirable  goal  for  motion  pictures  during 
1959?  This  would  be  "the  development  of  a  cooperative  spirit  of  understanding 
which  would  produce  motion  pictures  not  in  conflict  with  commonly  accepted 

standards  of  decency  in  respect  to  

morality  and  crime,"  according  to  Dr.  ~~ 
Hugh  M.  Flick,  former  director  of  the 
Motion  Picture  Division  in  the  State 
Education  Department. 

Cites  'Common  Goals' 


Dr.  Flick,  now  executive  assistant 
to  Dr.  James  E.  Allen,  Jr.,  State  Com- 
missioner of  Education  and  liaison  be- 
tween the  Department  and  its  film 
licensing  bureau,  added  that  "Such 
a  cooperative  venture  should  be  based 
on  an  enlightened  self-interest  of  all 
those  interested  in  the  common  good. 
It  is  most  important  that  such  a  co- 
operative spirit  be  nurtured  for  the 
achievement  of  common  goals,  to  meet 
the  pressing,  critical  demands  in 
America  and  the  rest  of  the  world." 

In  these  times  of  crisis  "in  almost 
every  area  of  national  and  interna- 
tional relations,"  commented  Dr. 
Flick,  "anything  we  can  do,  in  a  posi- 
tive way,  to  foster  understanding  and 
to  cultivate  strengthening  of  charac- 
ter, so  that  we  may  achieve  identifi- 
able goals,  should  be  pursued  with 
vigor  and  tenacity." 

Stresses  Value  of  Films 

"Certainly,"  the  ex-chief  censor  con- 
cluded, "there  is  no  area  of  com- 
munications which  can  help  more 
than  motion  pictures  in  fostering  un- 
derstanding and  cultivating  character. 
In  order  to  attain  these  goals,  every 
effort  should  be  made  to  bring  about 
a  cooperative  spirit  and  action  among 
those  interested  in  the  production, 
exhibition  and  regulation  of  motion 
pictures.  This  is  my  hope,  at  least, 
for  the  New  Year." 


New  MGM  16mm  Deal 
For  WB  Pre-'48  Films 

As  part  of  expanded  16mm  opera- 
tions, Metro-Goldwyn-Mayer  Pictures 
of  Canada,  Ltd.  has  just  completed 
arrangements  for  the  exclusive  Cana- 
dian distribution  of  Warner  Brothers' 
pre-1948  product  in  both  French  and 
English.  Announcement  was  made 
here  last  week  by  Jack  Gordon, 
director  of  16mm  for  Loew's,  Inc. 


'U9  Reactivating  'Wine* 

HOLLYWOOD,  Jan.  11.  -  "The 
Wine  of  Youth,"  Robert  Wilder  novel 
which  Universal-International  pur- 
chased some  18  months  ago,  has  been 
ordered  reactivated  by  Edward  Muhl, 
vice-president  in  charge  of  produc- 
tion. Robert  Arthur  will  produce,  with 
George  Zuckerman  writing  the  screen- 
play. 


March,  Kazan  Will 
Accept  Kramer  Award 

Stanley  Kramer  will  be  represented 
by  Fredric  March  and  Elia  Kazan 
who  will  accept  Kramer's  awards  for 
best  production  and  best  director  be- 
stowed on  his  United  Artists  release, 
"The  Defiant  Ones,"  by  the  New  York 
Film  Critics.  Kramer  is  currently  in 
Australia  filming  "On  The  Beach" 
for  UA. 

David  Niven,  winner  of  the  best 
actor  award  for  his  role  in  Hecht- 
Hill-Lancaster's  "Separate  Tables," 
also  a  UA  release,  will  attend  the 
presentation  ceremonies  at  Sardi's 
Restaurant  on  Jan.  24,  when  they 
will  be  nationally  broadcast. 

A  decision  is  expected  soon  from 
Susan  Hayward  as  to  whether  she 
will  be  able  to  appear  for  her  Best 
Actress  plaque,  which  she  won  for 
Figaro,  Inc.'s  "I  Want  To  Live!",  now 
in  release  through  UA. 

The  award  for  best  screenwriting 
which  went  to  "The  Defiant  Ones" 
will  be  accepted  by  a  representative 
of  the  Screen  Writers  Guild. 


J.  G.  Firlik  Dies; 
Founded  Film  Service 

Special  to  THE  DAILY 

ALBANY,  N.  Y.  ,  Jan.  ll.-A 
Requiem  Mass  was  celebrated  in  St. 
James  Church  yesterday  for  Joseph  G. 
Firlik,  72,  founder  and  for  many  years 
head  of  Firlik  Film  Service  of  Al- 
bany. He  died  Jan.  6  at  St.  Joseph's 
Hospital,  Tampa,  Fla.,  where  he  had 
gone  for  a  vacation  last  November.  A 
daughter,  Mrs.  Rita  Casper,  associated 
with  the  film  and  freight-carrying 
company,  flew  down  when  her  father 
was  stricken. 

Two  sons,  John  F.,  who  directs  the 
operations  from  Albany,  and  Joseph 
G.,  Jr.,  who  handles  the  terminal  at 
Elizabethtown  in  the  Adirondack 
Mountains,  are  among  the  survivors. 


Irving  Mack's  Brother 

CHICAGO,  Jan.  11. -Samuel  C. 
Mack,  62,  brother  of  Irving  Mack, 
president  of  Filmack  Trailer  Com- 
pany, Chicago,  died  in  the  Weiss 
Memorial  Hospital  here.  He  is  also 
survived  by  his  widow,  Lillian;  a 
daughter,  Mrs.  Lorraine  Mann;  two 
grandchildren,  two  brothers  and  three 
sisters.  Services  were  held  Tuesday 
in  the  chapel  at  1300  Devon  Avenue 
here. 


UA  Launch 


( Continued  from  page  1 ) 
vision    featurettes    when  they 
broadcast  in  their  localities.  Each 
hibitor  taking  part  in  the  survey^ 
receiving  a  letter  explaining  the  p 
pose  of  the  field  program,  the  tit 
of  local  telecast  and  a  request 
assess  the  preselling   and  enterta 
ment  value  of  the  featurette.  Resvf' 
of  the  survey  will  be  used  as  a  gu: 
in  planning  future  promotional  fil 
for  TV. 

The  program  will  be  kicked 
with  TV  promotional  films  on  the  f 
lowing  releases:  Figaro  Inc.'s  "I  W| 
To  Live,"  starring  Susan  Hayw; 
(she  won  the  New  York  Film  Criti 
Award  as  best  actress  of  the  yea 
and  "Shake  Hands  With  the  Devj 
starring  James  Cagney,  Don  Murr; 
Dana  Wynters  and  Glynis  Johns,  a  i 
produced  in  Ireland  by  George  Gl 
and  Walter  Seltzer. 

Supplement  Publication  Ads 

United  Artists  is  currently  expt 
meriting  with  TV  featurettes  wh 
are  regarded  as  promotional  adju 
of  great  potential,  when  used  w 
the  newspaper,  magazine  and  lo 
level  exploitation  merchandising. 


Introduce  Bill  for 
Business  Tax  Cuts 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  11.  -  Sen 
Small  Business  Committee  chairn 
Sparkman  ( D.,  Ala. )  has  introduc 
legislation  to  give  a  tax  deduction 
limited  amounts  of  earnings  plowfe 
back  into  a  business. 

His  bill  would  allow  businessn 
to  deduct  from  taxable  income  eit 
$.30,000  or  20  per  cent,  whichever 
less,  of  earnings  reinvested  in  the  bi 
ness.  Similar  legislation  has  been  int 
duced  in  the  House. 

Meanwhile,  it  was  learned  t 
Sparkman  is  considering  givin< 
chairmanship  of  the  committee  at  y 
turning  it  over  to  Senator  Long  ( 
La.).  Sparkman  is  debating  taking 
chairmanship  of  the  Senate-Ho 
Economic  Committee,  and  under  S 
ate  rules  would  then  have  to  give 
the  Small  Business  Committee  job. 

Educational-TV  Bill  Filed 

Senate  Commerce  Committee  ch: 
man  Magnuson  (D.,  Wash.)  said 
had  reintroduced  legislation  to  g 
each  state  up  to  $1,000,000  for  edu 
tional  TV  stations.  This  bill  passed 
Senate  last  year  but  died  in  the  Hon 

House  Commerce  Committee  eh 
man  Harris  (D.,  Ark.)  said  his  ai 
toll-TV  bill  wasn't  ready  for  introd 
tion  Friday  but  almost  certai 
would  be  ready  today.  Senator  Th 
mond  (D.,  S.  C. ),  author  in  the 
Congress  of  a  Senate  bill  to  ban  t( 
TV,  said  he  expected  to  introdi 
the  same  measure  again  shortly. 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E.  Sto 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vine 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  W; 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  dailv  except  Saturdays,  Sundays  and  holidays,  by  Quiglev  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefe 
Center.  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J.  Sullivan,  Vice-Pr 
dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  y 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secc 
class  matter  "Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies, 


Motion  Picture  Daily 


Ritter,  president  of  Coopera- 
Theatres  of  Michigan,  has  re- 
p,  to  join  the  buying  and  book- 
ffice  of  Lou  Mitchell  CTM  will 
|  a  new  president  tomorrow. 
p  La  Marre,  managing  director  of 
^lawson  Playhouse,  Detroit,  has 
led  from  Cooperative  Theatres 
ichigan  to  join  the  specialty  pic- 
division  of  Allied  Pictures  Corp. 
□ 

D.  Russell-Robert,  who  for  the 

two  years  has  been  executive 
feint  to  Kenneth  Winckles,  as- 
3  |t  managing  director  of  the  Rank 
mzation's  Circuit  Management 
iation,  has  been  appointed  to 
newly-created  post  of  general 
ger  of  CMA.  He  will  direct  the 
lination  of  all  CMA  activities. 
□ 

ale  Leary  has  been  placed  in 
e  of  motion  picture  advertising 
This  Week  Magazine,"  it  was 
unced  by  Alden  James,  executive 
resident  and  advertising  direc- 


te  Carnes,  booker  for  Universal 
tlanta,  has  resigned  to  enter 
iess  with  his  brother.  Lewis  Owen 
peen  moved  up  as  head  booker. 
□ 

orton  DaCosta,  director  of  War- 
kothers  "Auntie  Mame,"  will  re- 
the  honorary  degree  of  Doctor 
umane  Letters  from  Temple  Uni- 
y,  Philadelphia,  on  Feb.  12. 

No  Action  on 
:  Revision  This  Year 


From  THE  DAILY  Bureau 

4.SHINGTON,  Jan.  11. -President 
hower's  State-of-the-Union  mes- 
promise  of  tax  revision  "at  the 
t  time"  certainly  does  not  en- 
e  any  action  this  year, 
e  President,  again  promising  to 
it  a  balanced  budget  later  this 
h,  said  he  was  also  requesting  the 
jury  to  "prepare  appropriate  pro- 
s  for  revising,  at  the  proper  time, 
ax  structure,  to  remove  inequities 

to    enhance   incentives    for  all 
'\   icans  to  work,  save  and  invest." 
wever,  the  President  continued, 
recommendations  will  be  made 
;n  as  our  fiscal  condition  permits." 

asury  officials  made  it  plain  that 

conditions  would  not  permit  tax 
T-    this  year,  and  that  it  would  be  a 
i  fight  to  clear  the  way  for  some 

lief  proposals  even  next  year. 

:.  Mark  for  'Tables' 

j  „?parate  Tables"  set  a  new  high  at 
Columbia  Theatre,  Washington, 
a  gross  of  $19,108  for  the  second 
of  the  engagement, 
e  Hecht-Hill-Lancaster  produc- 
it  was  also  pointed  out,  grossed 
60  for  its  first  week,  during  the 
ionally   slow  Christmas  season. 


M.P.  Daily  pictur 

THE  SIGNING  of  the  Italian  agreement  and,  with  it  a  message  to  two  peoples,  the  Italian  and  American. 
At  Friday's  newsreel  ceremonies  in  Johnston's  office  at  the  Motion  Picture  Association:  Johnston  with  Italo 
Gemini,  Gianni  Hecht  Lieari,  Egidio  Ariosto,  E.  R.  Zorgniotti,  G.  Griffith  Johnson,  Dr.  Eitel  Monaco,  and 
Frank  Gervasi. 


See  Import  Pact  as  Precedent 


( Continued 

companies  compares  with  some  220 
permits  for  10  companies  under  the 
expiring  agreement.  This  is  expected  to 
aid  in  establishing  a  precedent  for  fu- 
ture negotiations  with  other  countries 
employing  the  permit  quota  control. 

Other  highlights  of  the  agreement 
are:  allocation  of  permits  by  MPEA, 
with  notification  by  Aug.  1  preceding 
the  film  year,  with  the  right  to  adjust 
the  allocation  up  to  Aug.  1  of  the  film 
year. 

Remittance  More  Than  Doubled 

The  Italian  negotiators  will  recom- 
mend an  official  rate  remittance  of  up 
to  $7,000,000  per  year,  to  be  effective 
as  of  Jan.  1,  1959.  All  other  financial 
provisions  of  the  agreement  become 
effective  Sept.  1,  1959.  Heretofore, 
the  remittance  was  $3,000,000  annu- 
ally. 

The  official  remittance  of  amounts 
equivalent  to  the  dubbing  fees  is  au- 
thorized. 

The  permitted  usages  of  the  blocked 
funds  are  to  continue  as  in  the  past, 
except  for  certain  detailed  improve- 
ments of  an  administrative  nature. 

Each  film  entered  officially  in  the 
Venice  Festival  will  be  permitted  an 
official  remittance  of  the  first  $50,000 
earned  by  the  film. 

An  additional  import  permit  will  be 
granted  under  the  agreement  for  each 
Italian  film  financed  or  distributed  by 
a  member  company  (including  third 
country  co-productions  providing  they 
are  predominantly  Italian). 

Provisions  for  Sale  to  Italians 

The  agreement  also  provides  that 
certain  issues  of  the  dubbing  certifi- 
cates which  American  companies  now 
have  and  will  accumulate  will  be  sold 
to  Italian  financial  institutions  at  25 
per  cent  of  the  face  amount  of  the 
certificate  at  maturity. 

Dr.  Eitel  Monaco,  president  of 
ANICA,  signed  the  agreement  for  his 
country.  He  was  entertained  at  lun- 
cheon by  the  MPEA  at  the  Waldorf 
Astoria  Hotel  here  on  Friday  and  re- 
turned to  Rome  over  the  weekend, 
following  a  week  of  final  discussions 
on  the  pact  in  New  York.  Preliminary 


from  page  1 ) 

negotiations  had  been  held  in  Rome 
earlier. 

Dr.  Monaco  was  assisted  by  Italo 
Gemini,  president  of  the  Italian  Na- 
tional Exhibitors  Ass'n.,  and  Gianni 
Lucari,  producer.  Also  present  at  the 
signing  was  Egidio  Ariosto,  Italian  un- 
dersecretary for  entertainment  of  the 
Presidency  of  the  Council. 

Dr.  Monaco  said,  "This  third  agree- 
ment with  the  Americans  which  I 
have  the  honor  of  signing,  regulating 
film  relations  between  our  two  coun- 
tries, is  definite  confirmation  of  the 
wisdom  of  the  constructive  policy 
which  we  have  been  pursuing  on  both 
sides. 

"It  has  been  a  policy  of  collabora- 
tion and  gradual  elimination  of  un- 
necessary restrictions.  It  has  served  to 
aid  the  Italian  film  industry,  which 
despite  new  competition  has  continued 
to  attract  an  ever-growing  number  of 
spectators.  These  have  paid  yearly  the 
astounding  sum  of  over  186  million 
dollars  in  admissions.  At  the  same 
time  the  policy  has  permitted  the  de- 
velopment of  Italian  production  and 
of  co-production  with  the  American 
companies,  thus  increasing  greater 
world-wide  interest  in  our  output. 

Sees  Mutual  Advantages 

"I  am  certain  that  this  new  agree- 
ment will  provide  new  and  tangible 
advantages  for  both  the  Italian  and 
American  film  industries." 

Hailing  the  agreement  as  a  new  ad- 
vance in  the  international  exchange 
of  films,  Johnston  said: 

"This  new  agreement  between  the 
United  States  motion  picture  industry 
and  Italy  reflects  the  continued  im- 
provement of  Italy's  economic  situa- 
tion and  the  substantial  growth  of  the 
motion  picture  production  and  exhibi- 
tion industries  in  that  country. 

"The  new  agreement  contains  many 
mutually  beneficial  provisions  which 
should  be  manifested  in  further  gains! 
for  the  film  industries  of  both 
countries. 

"I  believe  that  this  agreement  may 
show  the  way  to  a  new  and  enlight- 
ened approach  to  film  problems  in  all 
European  countries." 


TENT  TALK 

Variety  Club  News 


DALLAS  -  Phil  Isley,  head  of  the 
Isley  circuit,  has  been  inducted  as 
chief  barker  of  Tent  No.  17.  He  suc- 
ceeds Edwin  Tobolowski,  film  attor- 
ney. Also  installed  at  the  Hotel  Adol- 
phus  were:  Charles  Weisenberg  and 
John  K.  Hicks,  assistant  chief  bark- 
ers; Meyer  Rachofsky,  dough  guy, 
and  W.  L.  Marshall,  property  master. 

A 

DES  MOINES  -  The  Inauguration 
Ball  of  Tent  No.  15  will  be  held  at 
the  Standard  Club  on  Jan.  17.  Woody 
Fraught  is  the  newly-elected  chief 
barker. 


Tie  Vote  Brings  5  As 
SDG  Award  Nominees 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  11.  -  A  tie 
vote  from  the  nominating  committee 
of  the  Screen  Producers  Guild  has 
brought  five  films  released  in  the 
fourth  quarter  into  the  competition 
for  best  produced  theatrical  film  of 
1958. 

Chairman  Jerry  Bresler  and  his  20- 
member  committee  have  announced 
as  the  fourth  quarter  nominees:  "The 
Defiant  Ones,"  Stanley  Kramer  (UA); 
"I  Want  to  Live,"  Walter  Wanger 
(UA);  "Separate  Tables,"  Harold 
Hecht  (UA);  "Some  Came  Running," 
Sol  Siegel  (MGM);  and  "The  Inn  of 
the  Sixth  Happiness,"  Buddy  Adler 
(20th  Century-Fox). 


The  Big  Country' 


UA 

In  Festive  London  Bow 

From  THE  DAILY  Bureau 

LONDON,  Jan.  11. -The  British 
premiere  of  United  Artists'  "The  Big 
Country,"  held  at  the  Odeon  Theatre 
here,  was  attended  by  a  distinguished, 
and  largely  titled  audience.  The  open- 
ing was  a  tribute  to  William  Wyler, 
who  co-produced  and  directed  the 
film,  by  the  British  Film  Institute. 


Motion  Picture  Daily 


Monday,  January  12,  1! 


Little  Chance  to  Abolish 
Un-Amer.  Activities  Unit 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  11.  -  Little 
chance  is  given  a  proposal  by  Rep. 
Roosevelt  (D.,  Calif.)  to  abolish  the 
House  Un-American  Activities  Com- 
mittee. 

Roosevelt  would  turn  the  jurisdic- 
tion of  the  group  over  to  the  House 
Judiciary  Committee.  Rep.  Walter 
(D..  Pa.),  chairman  of  the  Un-Amer- 
ican group  and  ranking  Democrat  on 
the  judiciary  committee,  indicated, 
however,  he  would  fight  the  Roose- 
velt proposal.  Walter  would  clearly 
win  if  the  matter  ever  came  to  a 
vote.  In  fact,  Walter  said,  some  con- 
sideration is  being  given  to  expand- 
ing the  jurisdiction  of  the  Un-Amer- 
ican Activities  Committee. 


'Value  Line 


(Continued  from  page  1) 
are  in  the  process  of  converting  their 
idle  assets,  very  substantial  in  many 
instances,  into  future  per  share  earn- 
ing power,"  the  report  observes. 

"Loew's,  Warners  and  Columbia 
have  cut  overhead  expenses  appreci- 
ably in  the  past  two  years.  Further- 
more, they  have  shifted  their  produc- 
tion emphasis  toward  quality  films.  In 
1959,  as  a  result,  they  are  likely  to 
clear  the  largest  earnings  in  many  a 
year. 

Fox  Realty  Cited 

"Also,  from  sales  of  unproductive 
assets,  Paramount  and  Warners, 
among  other  companies,  have  been 
realizing  sizable  sums  with  which 
they  are  reacquiring  their  own  com- 
mon shares.  Twentieth-Fox  is  ex- 
pected to  consummate  a  sizable  real 
estate  sale  soon.  These  capital  con- 
traction programs  are  designed  to 
enhance  the  effective  earning  power 
of  each  of  the  remaining  shares. 

"Meanwhile,  virtually  every  Holly- 
wood enterprise,  instead  of  just  com- 
plaining about  its  recent  misfortune 
or  hoping  vainly  for  theatre  atten- 
dance to  perk  up,  is  taking  a  major 
step  toward  diversification." 

The  report  takes  issue  with  televi- 
sion's critics,  in  particular  those  who 
see  it  on  the  way  out.  It  concedes 
that  program  quality  is  "far  from  sat- 
isfactory" but  insists  it  can  be  re- 
medied. 


Christopher  Awards  to  48 


'Buccaneer'  Tie-Up 

Theatremen  booking  "The  Bucca- 
neer" are  being  provided  with  a  tieup 
aid  of  appeal  to  young  people  under 
an  arrangement  between  Paramount 
Pictures  and  Aurora  Plastics  Corp. 
A  scale  model  pirate  ship  boxed  as 
"The  Buccaneer"  has  been  manufac- 
tured by  Aurora  and  distribution  of 
it  has  been  made  to  more  than  100,000 
retail  outlets.  Paramount's  promotion 
department  is  urging  showmen  to  en- 
courage window  displays  of  the  toy 
by  Woolworth's  and  other  local  five- 
and-ten  stores,  department  and  drug 
stores  and  variety  retailers. 


( Continued 

tial  of  motion  pictures  and  television 
to  inform,  inspire  and  entertain," 
Father  Keller  said. 

Each  producer,  director  and  writer, 
cited  for  an  award  received  a  bronze 
medallion  inscribed  with  the  Christo- 
pher motto:  "Better  to  light  one  can- 
dle  than  to  curse  the  darkness." 

Film  awards  were  given  to: 

Producer  Leland  Hayward,  direc- 
tor John  Sturges  and  screen  writer 
Peter  Viertel  for  Warner  Brothers 
"Old  Man  and  the  Sea." 

Producer-director  George  Pal  and 
writer  Ladislas  Fodor  for  M-G-M's 
"torn  thumb." 

'Titanic'  Film  Honored 

Producer  William  MacQuitty,  direc- 
tor Roy  Baker  and  writer  Eric  Amb- 
ler for  the  J.  Arthur  Rank  release,  "A 
Night  to  Remember." 

Producer  Louis  de  Rochemont  and 
directors  Louis  de  Rochemont  III  and 
Bill  Colleran  for  "Windjammer." 

Producer  -  director  -  writer  Satyajit 
Ray  for  "Pather  Panchali." 

Television  awards  were  given  to: 

Producer-director  Bob  Banner,  mu- 
sic director  Harry  Zimmerman  and 
writers  Bob  Wells,  Johnny  Bradford 
and  Arnold  Peyser  for  the  Jan.  12 
"Dinah  Shore  Chevy  Show"  over  NBC. 

Producer  David  Susskind,  director 
Hubert  Mulligan  and  TV  writer  Ludi 
Claire  for  "Bridge  of  San  Luis  Rey," 
played  Jan.  21  on  CBS. 

Producer-director  David  Lowe  and 
writer  Lu  Hazam  for  "MD  Interna- 
tion"  of  the  March  of  Medicine  Series 
on  NBC,  Jan.  23. 

Executive  producer  Mildred  Freed 
Alberg,  producer  -  director  George 
Schaefer  and  TV  writer  James  Costi- 


from  page  1 ) 

gan  for  Hallmark  Theatre's  "Little 
Moon  of  Alban,"  NBC,  March  12. 

Producer  Alvin  Cooperman,  direc- 
tor Richard  Morris  and  TV  writer 
Jean  Holloway  for  the  Shirley  Temple 
Storybook  production  of  "The  Wild 
Swans"  on  NBC,  Sept.  12. 

Producer  Lowell  Thomas,  Jr.,  di- 
rector Jean  Philipe  Carson  and  writ- 
ers Lowell  Thomas,  Jr.,  and  Prosper 
Buranelli  for  "Alaska,"  the  Oct.  8 
presentation  on  CBS  of  the  High  Ad- 
venture of  Lowell  Thomas  Series. 

Producer  Jacqueline  Babbin,  execu- 
tive producer  Robert  Costello,  director 
William  Corrigan  and  writer  Jerome 
Cooper-Smith  for  the  Nov.  26  presen- 
tation of  Armstrong  Theatre's  "SSN— 
571  Nautilus"  on  CBS. 

Award  for  'Carney'  Show 

Executive  producer  John  Green, 
producer  Bert  Shevelove,  director 
Dick  Feldman  and  music  director  Paul 
Weston  for  "Art  Carney  Meets  Peter 
and  the  Wolf"  on  ABC,  Nov.  30. 

Producer  Burton  Benjamin,  writer 
Norman  Borisoff,  film  editor  Robert 
Collinson  and  music  writer  Paul  Cres- 
ton  for  "Revolt  in  Hungary,"  the  Dec. 
14  presentation  of  Twentieth  Century 
over  CBS. 

Producer  Fred  Heider,  director 
Richard  Dunlap  and  writers  Harold 
Flender  and  David  Gregory  for  the 
Dec.  22  "Firestone  Hour"  on  ABC. 

The  aim  of  the  Christopher  move- 
ment is  to  encourage  individuals  in 
all  walks  of  life  to  show  a  personal 
responsibility  in  applying  sound  prin- 
ciples to  the  great  spheres  of  influence, 
especially  government,  education,  en- 
tertainment, literature  and  labor  rela- 
tions. 


Films  in  TV  Subject 
At  SMPTE  Meet  Wed. 

A  discussion  of  "The  Future  of 
Films  in  Television"  will  feature  the 
meeting  of  the  Society  of  Motion  Pic- 
ture and  Television  Engineers,  New 
York  section,  Wednesday  evening,  at 
the  Carnegie  Endowment  Center, 
United  Nations  Plaza. 

Five  on  Discussion  Panel 

A  panel  including  M.  Clay  Adams, 
CBS;  Joseph  Dougherty,  E.  I.  Dupont 
&  Co.;  John  Mitchell,  Screen  Gems; 
E.  M.  Steffe,  Eastman  Kodak,  and 
William  Van  Praag,  Van  Praag  Pro- 
ductions, will  present  their  views  on 
the  subject  and  discussion  from  the 
floor  will  follow.  The  meeting  will 
start  at  7  P.M. 


'Beauty'  to  Criterion 

Walt  Disney's  "Sleeping  Beauty," 
animated  feature  produced  in  the  new 
Technirama-70  process,  Technicolor 
and  six  channel  stereophonic  sound, 
will  begin  an  exclusive  "showcase"  en- 
gagement at  the  Criterion  Theatre 
here  following  the  run  of  J.  Arthur 
Rank's  "A  Night  to  Remember."  The 
adaptation  of  the  celebrated  fairy  tale 
will  be  shown  on  a  continuous  per- 
formance basis. 


Columbia  Sales  Meet 

( Continued  from  page  1 ) 
sion  is  the  second  of  four  arranged 
on  a  regional  basis,  at  which  Jackter 
is  carrying  to  the  field  sales  force  the 
program  of  Columbia's  top  manage- 
ment. 

Also  here  from  the  home  office  are 
sales  executives  Milton  Goodman  and 
Jerome  Safron;  Joseph  Freiberg, 
manager  of  the  sales  accounting  and 
contract  department;  and  H.  C.  Kauf- 
man, manager  of  exchange  opera- 
tions. 

Jonas  Bosenfield,  Jr.,  executive  in 
charge  of  advertising  and  publicity, 
is  on  hand  to  present  the  promotional 
program  to  the  meeting. 

The  field  executives  here  are 
headed  by  division  managers  Robert 
J.  Ingram,  from  Atlanta,  and  Jack 
Judd,  who  makes  his  office  in  Dallas. 

Branch  managers  present  include 
Paul  Hargette,  Atlanta;  R.  D.  Wil- 
liamson, Charlotte;  Martin  Kutner, 
Jacksonville;  Norman  J.  Colquhour, 
Memphis;  John  Winberry,  New  Or- 
leans; and  C.  A.  Gibbs,  Oklahoma 
City. 

A  meeting  with  Eastern  and  Cana- 
dian executives  was  held  last  week 
in  Washington  and  two  sessions,  for 
the  Far  West  and  Mid-West,  will  be 
conducted  in  Chicago  next  week. 


Max  Cohen  to  Preside 
At  ACE  Meet  Tomono 

Max  A.  Cohen,  member  of  the  ) 
ecutive  committee  of  the  Ameri<?t* 
Congress  of  Exhibitors,  will  presij  j 
tomorrow  afternoon  at  the  Astor  Kj 
tel,  at  a  meeting  which  is  expect! 
to  draw  more  than  100  New  York  I* 
change  area  theatre  owners  and  | 
erators  to  hear  about  the  organii 
tion  and  program  of  ACE.  The  me! 
ing,  to  start  at  2  P.M.,  has  been  c| 
vened  by  ACE's  New  York  exchan 
area  chairmen,  and  will  represent  1 
combined  cooperation  of  the  four  ( 
hibitor  organizations  in  the  exchan 
area  to  bring  together  theatremen 
secure  their  endorsement  and  suppij^ 
of  ACE. 

The  area  chairmen  who  will  be 
the  dais  with  Cohen  are  Wilbur  Si 
per,  Sidney  Stern,  Spyros  Skouras,  | 
Edward  Fabian,  Walter  Reade,  | 
and  Solomon  M.  Strausberg.  Heads 
the1  exhibitor  associations  who  will  V 
present,  in  addition  to   Stern,  vJf 
is  president  of  New  Jersey  Allied,  w  Y 
be  Harry  Brandt  of  the  Independf  |f 
Theatre  Owners  Association,  Sol  T 
Schwartz  of  the  Metropolitan  Moti 
Picture    Theatre     Association,  a1 
Maury  Miller  of  New  Jersey  Theal 
Owners  of  America. 


Report  on  Dec.  12  Meet  Slated 

Invitations  to  attend  have  gone 
every  exhibitor  in  the  exchange  an 
including  non-affiliated  dieatrem*  * 
Attendance  of  the  latter  is  particiuV1 
ly  desired,  it  was  stated,  in  ore 
that  expected  action  to  forward  t 
ACE  program  will  have  the  full  si 
port  of  all  exhibitors.  A  report 
ACE's  organizational  meeting 
Dec.  12  at  which  a  six-commit 
agenda  was  adopted,  will  be  giv 
by  Strausberg. 


Miami  Theatre  Owner 
'Level'  Ticket  Prices 


Special  to  THE  DAILY 

MIAMI,  Fla.,  Jan.  ll.-Most  Mid] 
theatre   owners  added   a  two-peri 
hike  on  the  cost  of  tickets  Jan.  4, 
spite  the  fact  that  the  gov  ernment  Jj! i0D 
knocked  off  its  10  per  cent  cut 
tickets  costing  $1  or  under. 

A  circuit  spokesman  explainc}'1 
"Despite  the  federal  tax  cut,  a  90-ci 
ticket  is  still  subject  to  three  cei 
state  tax,  making  the  price  93  cen'j 
So,  to  eliminate  the  pennies,  the  ru 
jority  of  theatre  owners  here  met  a! 
decided  to  raise  the  ticket  price  to  1 
cents.  The  customer  will  now  pay  f 
cents. 

"The  same  thing  works  with 
former  95-cent  ticket,  boosted  t< 
cents  by  the  state  tax.  An  even  do' 
makes  it  more  convenient,"  he  add 
No  appeal  was  made  to  the  public 
help  the  industry  get  Congress  to 
move  the  tax.  And  no  promises  v 
made  to  the  public. 


'Furlough'  Here  Jan.  2 

"The  Perfect  Furlough,"  Univers. 
International  comedy,   will  have 
New  York  premiere  at  the  Roxy  Th 
tie  on  Wednesday,  Jan.  21. 


ay,  Januan  12,  1959 


Motion  Picture  Daily 


OUR  VIEW 


{HAPS  it's  the  wrong  way  to 
rt  a  new  year— by  poaching  on 
p  writings  of  others;  but  when 
ody  says  something  that  hap- 
to  run  right  down  the  pathway 
own  thinking,  and  says  that 
hing  clearly,  concisely  and  effec- 
we  feel  it  right  and  sensible 
•broadcast  his  message,  if  you 
so  that  some  who  might  not 
vise  hear  it  are  able  to  get  the 

?refore,    we    herewith  borrow 
lly  from  one  Andrew  Tully,  who 
l  cogently  and  freshly  for  the 
York    World-Telegram"  and 
papers.   He   makes   the  basic 
swiftly  and  at  once:  "...  I 
esh  out  of  patience  with  a  com- 
bore   of  the   canape  circuit— 
ly  the  anti-TV  snob."  So  are  we, 
Tully,  and  believe  us,  that  par- 
r    individual   is   by   no  means 
;ted  to  what  you  call  the  "can- 
ircuit."  He  can  be  found  afoot 
horse  all  over  the  lot. 


.  Tully  goes  on  to  describe  the 
-:.  \  approaches  taken  by  the  breed 
lich  he  speaks  in  conveying  the 
ssion  that  TV  just  isn't  to  be 
ted:  it's  either  bad  for  the  kids, 
>uld  impinge  on  their  time  more 
gently  occupied  with  the  higher 
i  of  literary  endeavor.  Says  Mr. 
V  is  a  bum  a  lot  of  the  time  and 
vorth  the  space  it  takes  in  the 
but  on  increasingly  frequent 
ions  it  has  whopping  entertain- 
value.  Two  or  three  times  a 
I  find  something  entertaining 
mulating  on  my  17-inch  screen, 
hat  makes  the  set  a  bargain." 
f]  ie  writer  explains  that  there  has 
s  been  intelligent  restriction  on 
iewing  hours  of  the  children  in 
juse,  and  says  "Baloney!"  to  the 
in  he  knows  who  claims  it  makes 
•en  watchers  instead  of  doers, 
artifies  his  expletive  with  a  de- 
ion  of  the  extra-curricular  ac- 
,  s  of  his  children  and  their  good 
1  grades,  and  says:  ".  .  .  TV  has 
?t  them  against  ice  skating,  swim- 
j   horseback  riding  or  just  plain 
ihousing  in  the  back  yard."  Fur- 
lore,  Mr.  Tully  observes  that  he 
•een  looking  around  the  neigh- 
»od   and   he   finds  innumerable 
instances  where  there  is  con- 
ible    television-viewing    in  the 
;hold    and    at    the    same  time 
en  doing  well  at  school  and  at 
with  plenty  of  time  devoted  to 
activities,  in  addition  to  tele- 


|rs  Mr.  T:  "A  TV  set  presumably 
uin  a  child.  But  so  can  too  much 
jal  or  an  overdose  of  Euclid, 
ican  parents  with  something  be- 
)  their  ears  have   managed  to 

their  children  from  the  radio, 
utomobile,  the  movies  and  even 

eril  of  too  much  parental  gum- 
ig.  They  have  done  it  by  prac- 
something  I  wish  the  anti-TV 


Television  Today 


NBC-TV  Abandons  'Must-Buy1  Policy 
On  Acceptability  of  Orders  for  Time 

Abandonment  of  the  so-called  "must-buy"  policy  governing  the  acceptability 
of  orders  for  time  on  the  NBC  Television  Network  has  been  announced 
by    the    National    Broadcasting  Company. 
Henceforth  each  purchase  will  be 


subject  to  the  network's  approval  of 
the  station  lineup  ordered  by  the  ad- 
vertiser "so  that  NBC  can  serve  the 
public  interest  by  making  its  program 
available  to  a  national  audience  and 
maintaining  its  function  as  an  effec- 
tive national  advertising  medium," 
the  announcement  stated. 

New  Schedule  Outlined 

As  a  guide  to  the  acceptability  of 
lineups,  NBC  is  notifying  advertisers 
that  their  orders  for  network  option 
time  periods  will  be  deemed  accept- 
able if  they  include  stations  with 
hourly  network  rates  totaling  at  least 
895,000  in  Class  A  time  periods,  or 
stations  with  Class  C  hourly  network 
rates  totaling  $42,500  or  more  for 
periods  in  which  those  rates  apply. 
These  amounts  are  respectively  74.6 
per  cent  of  the  present  Class  A  rate 
and  66.8  per  cent  of  the  present 
Class  C  rate  for  the  full  NBC  net- 
work of  207  stations  in  the  continental 
U.  S. 

Orders  for  smaller  lineups  are  not 
necessarily  unacceptable,  but  will  be 
subject  to  individual  approval  by  NBC 
management,  which  will  take  into  ac- 
count the  practical  needs  of  national 
advertisers  with  unusual  marketing 
problems.  In  addition  to  lineup  ac- 
ceptability, orders  will  continue  to  be 
subject  to  acceptance  on  the  basis 
of  program  and  advertising  suitability 
and  other  public-interest  considera- 
tions. 

Two  Designations  Abandoned 

In  keeping  with  the  new  policy, 
all  NBC  Television  Network  stations 
will  be  listed  in  the  Rate  Guide  with- 
out designation  as  "basic"  or  "op- 
tional." 

The  "must-buy"  policy,  which  was 

snobs  would  discover.  It's  called  mod- 
eration." 

Bravo,  Mr.  Tully,  and  thank  you. 
And  we  would  add  to  your  remarks 
a  bit  of  castigation  of  the  pseudo-in- 
tellectual who  at  every  opportunity 
tells  everyone  within  hearing  how  he 
carefully  restricts  his  TV  viewing,  and 
then  time  and  again  inadvertently  re- 
veals that  he  watches  constantly  and 
looks  at  practically  everything.  Same 
with  some  people  and  their  expressed 
views  on  going  to  the  movies.  Maybe 
things  would  be  better  if  more  people 
were  more  honest— with  themselves 
and  with  others. 

In  any  case,  TV  in  all  probability 
will  survive  its  attackers,  as  the  mo- 
vies have  done,  because  they  both 
offer  something  of  real  value  to  the 
public. 

— Charles  S.  Aaronson 


in  effect  almost  from  the  inception 
of  the  NBC  Television  Network,  re- 
quired orders  for  network  option  time 
to  include  at  least  those  stations  listed 
in  the  NBC-TV  Rate  Guild  as  basic 
stations.  As  of  Jan.  1,  1959,  there 
were  57  basic  stations  on  the  net- 
work, situated  in  the  most  important 
markets  and  distributing  centers  and 
providing  the  basic  national  coverage 
desired  and  needed  by  advertisers 
using  television  network  facilities.  In 
practice,  the  station  lineups  ordered 
by  NBC  advertisers  far  exceed  the 
basic  station  list. 

Objections  Filed  with  FCC 

The  superseded  "must-buy"  policy 
has  been  questioned  in  hearings  be- 
fore the  Federal  Communications 
Commission  and  in  reports  of  various 
Congressional  Committees.  In  testify- 
ing on  the  subject  in  March,  1958, 
Robert  W.  Sarnoff,  chairman  of  the 
board  of  NBC,  said  that  substitution 
of  a  minimum  purchase  requirement 
for  the  "must-buy"  policy,  as  recom- 
mended by  the  FCC  Network  Study 
Staff,  would  not  raise  any  major  prob- 
lem in  NBC's  network  operation. 

Ask  FCC  to  Regulate 
Community  Antennas 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  11.  -  The 
Senate  Commerce  Committee  staff 
recommended  that  the  Federal  Com- 
munications Commission  take  steps  to 
regulate  community  antenna  televi- 
sion systems. 

The  report,  prepared  by  special 
counsel  Kenneth  A.  Cox,  recom- 
mended this  as  a  major  means  of  ex- 
tending television  service  to  smaller 
communities.  The  Commission  should 
resolve  the  question  of  CATV  sys- 
tems "at  once,"  the  report  said,  "and 
if  it  still  concludes  that  it  lacks  juris- 
diction over  cable  systems,  it  should 
forthwith  ask  Congress  to  amend  the 
Communications  Act." 

Had  Denied  Jurisdiction 

The  FCC  has  ruled  that  it  had  no 
regulatory  authority  over  community 
antenna  systems,  but  is  presently  re- 
considering its  ruling. 

In  addition,  the  report  declared, 
the  Commission  should  make  use  of 
boosters  as  "the  simplest,  most  inex- 
pensive form  of  service  for  very  small 
communities."  The  Commission  should 
"abandon  its  sterile  and  essentially 
negative  efforts  to  suppress  boosters," 
the  report  said,  "and  should  devise 
means  to  authorize  and .  regulate 
them." 


The  Critics 
Say.  .  . 

As  influential  as  the  many  na- 
tionwide syndicated  TV  columnists, 
are  the  hundreds  of  local  news- 
paper critics  whose  views — though 
they  inevitably  reflect  regional  pre- 
ference— more  often  than  not  have 
national  validity.  These  reporters, 
asked  to  vote  again  this  year  in  the 
annual  MOTION  PICTURE  DAILY- 
FAME  poll  of  television  talent  and 
shows,  added  a  variety  of  comments 
on  their  vietvs  of  the  industry. 
Among  them  were  the  following 
reports. 

Jack  Darrow,  Warren  Tribune,  War- 
ren, Ohio:  TV  programming  today  has 
reached  a  rut.  There  are  too  many 
shows  identical,  with  all  the  networks 
vying  for  top  rating.  I  suggest  that 
several  similar  programs  should  be 
discontinued  and  instead,  new  ideas 
for  different  programs  created.  Net- 
works follow  the  current  trend,  like 
the  Westerns.  A  few  programs  of  this 
type  are  good,  but  they  become  a 
"drug  on  the  market"  in  large  num- 
bers. 

A  few  years  ago,  quiz  shows  were 
first  in  popularity,  but  the  give-away 
lustre  has  worn  thin  and  the  viewers 
found  that  "not  all  that  glitters  is 
gold."  Sponsors,  too,  found  this  out, 
much  to  their  dismay. 

Western  may  also  follow  this  same 
path  unless  some  new  ideas  can  be 
worked  out. 

• 

Bob  Foster,  San  Mateo  Times,  San 
Mateo,  Calif.:  With  television  at  the 
crossroads  it  would  seem  that  the 
television  networks,  agency  people 
and  film  producers  should  do  some- 
thing concrete  about  the  development 
of  talent.  TV  is  reaching  the  point 
where  it  can  no  longer  rob  other 
mediums  for  its  talent.  A  talent  de- 
velopment program  would  guarantee 
the  future  of  television.  Without  it 
TV  may  well  be  relegated  to  a  posi- 
tion occupied  by  radio. 

• 

Micheline  Keating,  Tucson  Daily 
Citizen,  Tucson,  Ariz.:  Get  some  fresh 
blood  into  programming,  some  new 
and  more  entertaining  ideas  and, 
above  all— better  writins;. 


1ST  A  Names  Melamed 

David  J.  Melamed  has  been  named 
vice-president  in  charge  of  business 
affairs  of  National  Telefilm  Associates, 
Inc.,  according  to  an  announcement 
by  Ely  A.  Landau,  chairman  of  the 
board  of  NTA.  He  will  assume  his 
new  post  today.  Melamed  joins  NTA 
following  a  long  association  with 
Chesapeake  Industries,  Inc.,  and  its 
affiliated  companies.  Most  recently  he 
has  served  as  executive  vice-president 
of  Chesapeake's  Pathe  Laboratories. 


6 


Motion  Picture  Daily 


Monday,  January  12, 


National 
Pre -Selling 


HERE  seldom  has  been  a  period 
in  this  wonderful  industry  when 
so  many  fine  films  have  been  in  re- 
lease at  the  same  time.  "Photoplay," 
in  the  January  issue,  has  selected  five 
of  these  pictures  for  badges  of  excel- 
lence. They  are  "The  Inn  of  The 
Sixth  Happiness,"  "Separate  Tables," 
"Home  Before  Dark,"  "I  Want  to 
Live,"  and  "My  Uncle,  Mr.  Hulot." 

Ingrid  Bergman,  star  of  "The  Inn 
of  The  Sixth  Happiness,"  the  20th- 
Fox  film,  was  photographed  in  a  sub- 
urb of  Paris  for  "Life's"  Jan.  5  issue. 
• 

In  selecting  "Separate  Tables"  as 
the  picture  of  the  month  for  the  Janu- 
ary issue  of  "Redbook,"  Florence 
Somers  says,  "This  UA  film  will  long 
be  remembered  for  its  excellent  char- 
acterizations and  magnificent  acting. 
David  Niven  gives  a  performance  far 
above  anything  he's  ever  done  before. 
All  the  portrayals,  even  the  smallest 
part,  are  memorable  and  each  charac- 
ter is  so  convincing  and  so  fascinating 
that  interest  in  the  film  never  drops." 
• 

"The  7th  Voyage  of  Sinbad"  and 
Cathy  Grant  Crosby,  one  of  the  stars 
of  this  new  Columbia  picture,  receive 
considerable  attention  in  the  Jan.  20 
issue  of  "Look."  In  fact  Mrs.  Crosby, 
with  little  Bing  snuggling  in  her  arms, 
appears  on  the  color  cover  of  this 
issue.  A  multi-page  cover  story  on  the 
Crosbys  appears  in  the  issue  along 
with  a  production  photo  of  "The  7th 
Voyage  of  Sinbad."  This  film  is  set- 
ting box-office  records  at  the  Roxy 
Theatre  in  New  York. 


"Some  Came  Running,"  starring 
Frank  Sinatra,  Shirley  MacLaine  and 
Dean  Martin,  is  advertised  on  the 
table  of  contents  page  of  "The  Satur- 
day Evening  Post's"  Dec.  27  issue. 
• 

"The  Horse's  Mouth,"  which  is  hav- 
ing its  premiere  at  the  Paris  Theatre 
in  New  York,  was  selected  picture  of 
the  month  for  January  by  "Seventeen." 
Edwin  Miller  says,  "Alec  Guinness 
gives  a  characterization  that  is  one  of 
the  screen's  great  creations." 

• 

"torn  thumb,"  gets  a  thumping  rec- 
ommendation from  Ruth  Harbert  in 
the  December  issue  of  "Good  House- 
keeping." This  George  Pal  production 
is  based  on  the  famous  fairy  tale  of 
the  five-inch  hero,  who  foils  the 
wicked  robbers  and  abets  the  romance 
of  the  Forest  Queen  and  the  village 
piper.  It  is  an  M-G-M  release. 
• 

A  striking  page  ad  on  Paramount's 
"The  Buccaneer"  appears  in  the  Janu- 
ary issue  of  "Parents  Magazine"  op- 
posite the  "Family  Movie  Guide"  de- 
partment. 

Walter  Haas 


FEATURE  REVIEWS 


i 


Revolt  in  the  Big  House 

Altied  Artists 

Hartford,  Jan.  11 
Gene  Evans,  a  rough-appearing 
tough-speaking  hombre  in  scores  of 
melodramatic  assignments  over  the 
years,  tops  the  cast  of  this  David 
Diamond  production,  directed  with 
some  admirably  deft  touches  by  R. 
G.  Springsteen. 

The  Eugene  Lourie-Daniel  Hyatt 
screenplay  casts  Evans  as  a  big-time 
racketeer  who  finally  is  sentenced  to 
a  20-year  prison  term  after  evading 
such  situations.  Once  behind  the  cold 
grey  walls,  he's  not  content  to  serve 
out  the  prescribed  course;  he  quickly 
assumes  control  of  convict  cliques  and 
then  meticulously  begins  a  plan  of 
approach  to  break  out. 

Timothy  Carey  is  another  escape- 
minded  convict,  who  throws  in  nis 
lot  with  Evans.  Between  the  two,  the 
prison  is  about  to  witness  consider- 
able havoc.  Evans  frames  youthful 
convict  Robert  Blake  (he'd  been  pin- 
ing tor  early  parole),  so  that  another 
hand  can  be  tossed  into  die  prison- 
breakout.  Later,  Blake  is  killed  by 
Evans  after  learning  that  the  latter 
intended  to  dispatch  un-knowing  lot 
of  escapees  into  obvious  machine-gun 
fire  at  main  gate  while  he  (Evans) 
calmly  breezes  out  another  and  safer 
passage. 

The  break-out  finally  occurs,  Carey 
is  killed,  and  Evans  is  mowed  down 
by  police  bullets  as  he  "escapes"  via 
an  alternate  route. 

Running  time,  79  minutes.  General 
classification.  Release,  current. 

A.M.W. 


The  Gypsy  and 
The  Gentleman 

Rank  Film  Dist.  of  Amer. 

Hartford,  Jan.  11 
A  generally  fascinating  pictorial 
trek  back  into  a  long-gone  era  of  Brit- 
ish history  and  legend,  "The  Gypsy 
and  the  Gentleman"  has  been  provided 
with  handsome  Eastman  color,  meticu- 
lous production  values  (Earl  St.  John 
served  as  executive  producer,  Maurice 
Cowan  as  producer ) ,  and  a  known 
and  a  respected  cast.  Topliners  are 
Greece's  Melina  Mercouri,  Britain's 
Keith  Michell  and  Flora  Robson,  work- 
ing from  a  Janet  Green  screenplay, 
guided  with  sure,  professional  hand  by 
Joseph  Losey. 

The  time  is  the  day  of  the  Prince 
Regent  in  England— hours  when  men 
live  richly,  passionately,  dangerously, 
even  recklessly  in  pursuit  of  what  one 
would  describe  as  the  constant  striving 
for  happiness.  Such  an  individual  is 
baronet  Keith  Michell,  who  turns 
down  an  advantageous  marriage  to 
wed  gypsy  pickpocket  Melina  Mer- 
couri. The  girl  happens  to  capture  his 
fancy,  and,  despite  dire  warnings  of 
his  sister,  June  Laverick,  Michell 
plunges  into  the  romantic  entangle- 
ment resolved  that  the  gypsy  should 
have  all  her  heart's  desires.  The  latter 


seems  to  like  tire  Michell  approach  to 
security,  and  proceeds  to  dip  gener- 
ously into  the  family  exchequer. 

Later,  when  the  family  estate  is 
willed  to  Miss  Laverick,  Miss  Mercouri 
and  her  boy  friend,  Patrick  McGoohan, 
scheme  to  acquire  the  tidy  inheritance. 
Towards  the  fadeout,  Michell,  a  much 
more  cognizant  gentleman,  realizes  the 
gypsy's  true  love  was  never  intended 
for  him,  and  in  final  rash  of  reckless- 
ness, drives  the  stagecoach  in  which 
they  are  riding  oft  a  bridge,  both  per- 
ishing in  the  episode. 
Running  time,  89  minutes.  Adult 
classification.  Release,  current. 

A.M.W. 


Johnny  Rocco 

Dunlap — Allied  Artists 

Hartford,  Jan.  11 
Scott  R.  Dunlap,  who  has  con- 
tributed significantly  to  the  Allied  Art- 
ists release  chart  over  the  years,  is 
responsible  for  this  entertaining,  some- 
times dramatically  compelling,  study 
of  a  young  boy's  encounter  with  a 
crime  syndicate  in  modern-day  Amer- 
ica. The  principal  role  is  entrusted 
to  Richard  Eyer,  who's  been  seen 
with  such  topliners  as  Bob  Hope 
("That  Certain  Feeling"),  and  this  en- 
ergetic little  thespian  is  aided  and 
abetted  by  Stephen  McNally  and 
Coleen  Gray,  among  others. 

Director  Paul  Landres,  working 
from  a  James  O'Hanlon-Samuel  F. 
Roeca  screenplay,  based  on  a  story 
by  Richard  Carlson  brings  photo- 
graphic accent  on  young  Eyer,  son 
of  crimeland  "executive"  McNally.  His 
teacher,  Coleen  Gray,  goes  out  of 
her  way  with  sympadietic  touches  for 
the  youngster  after  it's  evident  that 
his  stuttering  is  attributable  in  whole 
to  crimeland  activity. 

From  this  point,  it's  a  matter  of 
who's  chasing  whom,  as  the  autho- 
rities close  in  for  the  kill,  and  Miss 
Gray  strives  valiantly  to  bring  the 
little  boy  onto  the  side  of  goodness 
and  light  as  opposed  to  the  beckoning 
lures  of  mob  rule.  Adding  consider- 
able dramatic  substance  to  the  re- 
solvement  is  the  glaring  knowledge 
that  young  Eyer  possesses  information 
best  reserved  for  criminal  ears. 
Running  time,  84  minutes.  General 
classification.  Release,  current. 

A.M.W. 


I,  Mobster 

Alperson — 20th-Fox 

Cold-blooded  killings,  assorted  bru- 
tal beatings  and  a  sprinkling  of  sex, 
typified  by  Lili  St.  Cyr,  dot  this  typi- 
cal story  of  a  gangster's  life.  It  is 
marked  also,  for  the  record  and  for 
the  future,  by  some  outstanding  per- 
formances by  new  people  including 
Lita  Milan  and  John  Brinkley. 

Steve  Cochran,  in  the  title  role, 
depicts  the  hoodlum  who  starts  with 
the  mob  as  a  dope  pusher,  rises  to 
executioner  and  then  takes  over  by 
muscling  into  union  organizing  and 


personally  killing  the  then  boss  gL  = 
ster.   Miss   Milan,   childhood  fr: 
becomes  his  mistress  but  only 
long  struggle  with  herself  becau; 
his  criminal  activities.  Miss  LoS 
is  touching  and  effective  as  the  mcr" 
who  eventually  disowns  her  gam 
son,  and  Robert  Strauss  is  suave, 
menacing  as  the  mobster  who  bi 
Cochran  along,  becomes  his  lie 
nant  and,  ultimately,  his  executic" 
Young  Brinkley  plays  Miss  Ml 
brother  who  becomes  a  dope  aq 
and  finally  meets  death  at  Cochi 
hands. 

Most  of  the  story  is  told  in  fl 
back  as  Cochran  testifies  befoi 
Senate  investigating  committee,  I 
it  ends  in  an  exciting  chase  as  Q 
ran,  marked  for  execution  by  h: 
ordinates,  attempts  to  escape 
guns. 

Two  songs,  "Give  Me  Love,' 
by  Miss  St.  Cyr,  and  "Lost,  Lc 
and  Looking  for  Love,"  sung  by 
Southern,  are  available  for  expL 
tion  purposes.  Both  were  writter 
Edward  Alperson,  Jr. 

Direction  was  by  Roger  Cor 
who  also  gets  co-producer  credit 
Gene  Corman.  The  screenplay  wa 
Steve  Fisher.  Photography  is  in  bl 
and-white  CinemaScope. 
Running  time,  82  minutes.  Ger 
classification.  January  release. 


Schenck-Koch-Room 
In  Two-Picture  Deal 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  11.  -  Au 
Schenck  and  Howard  Koch  have 
tered  into  a  two-picture  co-pro 
tion  deal  with  Mickey  Rooney 
his  agent  partner  Red  Doff.  Both 
will  be  released  through  United 
ists  as  Olympia-Fryman  Produc 
representing  the  respective  pari 

Koch,    who    directed  Roone 
"Andy  Hardy  Comes  Home"  and 
Last  Mile,"  will  direct  the  two 
ductions.  Schenck  will  serve  as] 
ecutive  producer  and  Doff  as 


JPJ-Glassman 

(Continued  from  page  1) 
for  the  discontinuance  of  all  pen 
litigation  between   the  parties. 

Glassman  will  be  given  sc 
credit  for  his  participation  in  the 
duction  of  "John  Paul  Jones."  Sai 
Bronston  is  the  producer  and 
Farrow  is  the  writer-director  of 
picture.  Bronston  and  Farrow  are 
in  London  editing  the  film,  w 
will  be  released  by  Warner  Bros 

New  Howco  Exchange 

ST.  LOUIS,  Mo.,  Jan.  ll.-Hc 
Exchange,  Inc.,  has  opened  its  sev 
branch  office  at  3310  Olive  St 
here.  Other  Howco  exchanges  an 
cated  in  Atlanta,  Charlotte,  Jacl 
ville,  Kansas  City,  Memphis  and 
Orleans. 


MOTION  PICTURE 

DAILY 


:a  SS5,  NO. 


NEW  YORK,  U.S.A.,  TUESDAY,  JANUARY  13,  1959 


TEN  CENTS 


West  Coast 

mmit  Meet 
20th-Fox 

lied  Monday 

'  

•da  to  Cover  All 
i prises  for  1959 


mmit  meeting  of  top  20th  Cen- 
hx  executives  from  New  York 
Gi  iilifornia  has  been  called  by  pres- 
Ipyros  P.  Skouras  for  next  Mon- 
the  West  Coast  studios.  Agenda 
conference  will  cover  all  fields 
company's  motion  picture  enter- 
as  well  as  television  and  the 
ng  industry. 

•f  among  the  topics  under  dis- 
(  Continued  on  page  2^ 

rff  Leaves  WB 
'pen  Own  Business 

k  E.  Cahill,  Jr.,  has  resigned 
rdinator  of  technical  activities 
East  Coast  for  Warner  Bros. 

Pictures  to  enter 
his  own  business 
as  a  motion  pic- 
ture and  televi- 
sion technical 
consultant  for 
studios,  labora- 
tories and  thea- 
tres. 

Cahill,  whose 
business  head- 
quarters will  be 
established  i  n 
Wyckoff,  N.  J., 
has  been  associ- 
ated with  War- 
os.  for  33  years.  He  had  occu- 
is  most  recent  post  since  1952 
(  Continued  on  page  3) 


E.  Cahil 


reme  Court  Won't 
r  Schine  Appeal 

From  THE  DAILY  Bureau 

SHINGTON,  Jan.  12.-The  Su- 
Court  today  refused  to  hear 

peal  by  Schine  Theatres,  Inc., 

veral  of  its  officers  from  a  crim- 

ntempt  conviction, 
court's  action  had  the  effect 

aining  $80,000  in  fines  imposed 
Schine  organization  for  failing 
( Continued  on  page  3 ) 


Brotherhood  To  Give  Con9ress  More  Time 


Campaign  Set 


(Picture  on  Page  5) 

Edward  L.  Hyman,  vice-president 
of  American  Broadcasting-Paramount 
Theatres,  will  serve  as  exhibitor  chair- 
man of  the  industry's  annual  Brother- 
hood campaign  on  behalf  of  the  Na- 
tional Conference  of  Christian  and 
Jews,  Alex  Harrison,  20th  Century- 
Fox  sales  manager,  who  is  chairman 
of  the  industry  campaign,  announced 
(Continued  on  page  5) 

New  AA  Schedule  Most 
Ambitious  Yet:  Broidy 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  12.  -  Allied 
Artists  today  is  engaged  on  the  most 
ambitious  production  program  in  its 
history,  with  a  1959  overall  schedule 
of  36  films  including  six  with  budgets 
of  $1,000,000  or  more,  Steve 
(Continued  on  page  3) 

McWilliams  Named  to 
'Oscar'  TV  Promotion 

Harry  McWilliams  has  been  ap- 
pointed to  work  with  the  Academy 
Awards  telecast  committee  of  Jerry 
Pickman  and  Roger  Lewis,  the  sev- 
eral coordinating  committee  chairmen 
(Continued  on  page  5) 


Bill  Would  Bat  All 
Toll-TV  for  Present 

Harris'  Resolution  Would  Permit  Only 
Limited  Technical  Test  During  Interim 

o 

By  J.  A.  OTTEN 

WASHINGTON,  Jan.  12.— House  Commerce  Committee  Chairman  Harris 
(D.,  Ark.)  introduced  legislation  to  prohibit  pay-television— broadcast  or  wired 
—until  Congress  enacts  later  legislation  setting  forth  specific  terms  under  which 
 '  it  could  operate. 


QP  Certificates  for 
Brotherhood  Campaigns 

Managers  Round  Table  of  Motion 
Picture  Herald  will  award  certificates 
to  showmen,  nationally  and  in  the 
New  York  area,  who  achieve  the  best 
results  with  their  theatre's  1959 
Brotherhood  campaign  for  the  Nation- 
al Conference  of  Christians  and  Jews, 
Alex  Harrison,  campaign  chairman, 
announced  yesterday. 

Harrison  also  announced  that  a  J. 
Robert  Rubin  citation  would  be 
awarded  for  outstanding  theatre  re- 
sults, in  memory  of  the  long-time 
chairman  of  the  NCCJ  amusements 
division  who  died  last  year. 


Harris'  resolution  would  permit 
only  very  limited  technical  test  during 
the  interim.  He  said  his  committee 
would  conduct  early  hearings— no  date 
specified  yet-on  this  and  other  toll- 
TV  bills. 

So  far,  three  bills  have  been  in- 
troduced to  ban  toll  TV  altogether— 
by  Bailey  (D.,  W.  Va.),  Celler  (D., 
N.Y.)  and  Lane  (D.,  Mass.).  However, 
(Continued  on  page  4) 


Universal  Sets  Week-Long  Sales  Meet 
Here  on  Plans  for  New  Film  Program 

With  Universal  Pictures  entering  into  a  new  type  of  production  program  of 
multi-million  dollar  films  to  be  produced  either  in  association  with  outstanding 
independent  producing  companies  or  by  Universal  itself,  the  company  has  set 
~  week-long  sales  conference  to  be 


held  here  starting  Monday,  January 
26th. 

This  will  be  followed  by  a  series 
of  regional  sales  meetings  in  the  field, 
at  which  distribution  and  promotion 
plans  will  be  mapped  for  the  coming 
months,  Henry  H.  Martin,  general 
sales  manager,  who  will  preside,  said 
yesterday. 

Milton  R.  Rackmil,  president  of 
Universal,  who  is  currently  in  the 
Orient  for  a  series  of  sales  meetings, 
will  participate  in  the  opening  sessions 
of  the  week-long  conference  to  be 
attended  by  home  office  executives, 
the  company's  regional  sales  managers 
and  its  advertising,  publicity  and  pro- 
motion executives.  David  A.  Lipton, 


vice-president,  will  outline  the 


pro- 


jected advertising  and  promotional 
plans  for  promotion  of  the  forthcom- 
ing pictures. 

In  announcing  the  conference  and 
the  regional  sales  meetings  to  follow 
Martin  pointed  out  that  they  would 
be  held  at  a  time  when  three  of  the 
most  important  film  productions  in 
the  company's  history  would  be  start- 
ing to  shoot  at  the  Universal-Inter- 
national  Studios  and   on  location  

"Spartacus,"  the  $5,000,000  Bryna 
Production  in  Technirama  and  Tech- 
nicolor; the  Granart  Production  "Op- 
eration Petticoat,"  in  color;  and  the 
Arwin  Production  "Pillow  Talk,"  to 
(Continued  on  page  4) 


Brazil  Decree  Raises 
Ticket  Price  Ceilings 

The  long-sought  action  by  the 
Brazilian  government  in  raising  ad- 
mission price  ceilings  for  theatres  of 
that  country  has  now  been  taken  and 
will  go  into  effect  tomorrow  in  Rio 
de  Janeiro  and  throughout  the  rest 
of  the  country  on  Jan.  19,  Eric  John- 
ston, Motion  Picture  Export  Assn. 
president,  was  advised  yesterday  by 
Robert  J.  Corkery,  MPEA  vice-pres- 
ident for  the  Western  Hemisphere. 

The  just  issued  governmental  de- 
(Continued  on  page  5) 


Mayor  Wagner  Proclaims 
Variety  Club  Week 

New  York  City  Mayor  Robert  Wag- 
ner yesterday  proclaimed  this  week 
as  Variety  Club  Week  in  honor  of 
Variety  Clubs  International  in  a  cere- 
mony at  City  Hall.  Actress  Dolores 
Hart,  currently  appearing  in  United 
Artists'  "Lonelyhearts,"  accepted  the 
proclamation  on  behalf  of  the  organ- 
ization. 

Members  of  the  New  York  tent, 
No.  35,  attended  the  ceremonies. 


Motion  Picture  Daily 


Tuesday,  January  13, 


PERSONAL 
MENTION 


BRUCE  EELLS.  executive  vice- 
president  of  United  Artists  Tele- 
vision, has  left  New  York  for  the 
Coast. 

• 

Harry   Saltzman,   producer,  and 
Tony  Richardson,  director,  will  leave 
here  today  for  London  via  R.O.A.C. 
• 

Jack  Goodenough,  of  National 
Screen  Service,  Memphis,  has  returned 
there  from  Atlanta. 

• 

Laurence  Harvey,  star  of  "The  Si- 
lent Enemy,"  is  in  Pittsburgh  today 
from  the  Coast  in  the  course  of  a  pro- 
motional tour. 

• 

Henry  Greenbercer,  of  the  Com- 
munity  Circuit,  Cleveland,  and  five- 
time  president  of  the  Cleveland  MFEA, 
is  spending  the  Winter  with  Mrs. 
Greenbercer  in  St.  Petersburg,  Fla. 

Emlyn  Williams,  British  play- 
wright, arrived  in  New  York  from  Lon- 
don yesterday  via  B.O.A.C. 


Fox  Summit  Meeting  Monday  New  Star  Faces  Now 


Para.  Opens  Three-Day 
Meet  on  '59  Releases 

The  entire  United  States  and  Can- 
adian sales  organizations  of  Paramount 
Pictures  will  be  represented  at  a  diree- 
dav  meeting  opening  here  today  for 
discussion  of  the  pictures  the  company 
will  release  this  year.  George  Weltner, 
Paramount  Pictures  vice-president  in 
charge  of  world  sales,  will  preside. 

Hugh  Owen  and  Sidney  Deneau, 
vice-presidents  of  Paramount  Film  Dis- 
tributing Corp.,  will  be  among  the 
executives  who  will  address  the  as- 
sembled sales  heads. 

Jerry  Piekman,  Paramount  vice-pres- 
ident and  director  of  advertising,  pub- 
licit)'  and  exploitation,  and  Martin  S. 
Davis,  assistant  director,  will  present 
plans  for  new  merchandising  tech- 
niques and  publicity  and  advertising 
campaigns  that  will  support  the  1959 
Paramount  pictures.  Other  promotion 
executives  who  will  attend  the  ses- 
sions are  Joseph  Friedman,  national 
exploitation  manager;  Burt  Champion, 
publicity  manager,  and  Gerry  Levine, 
advertising  executive. 

Divisional  Heads  Coming 

Out-of-town  Paramount  sales  chiefs 
who  have  come  to  New  York  for  the 
three-day  meetings  are:  Gordon 
Lightstone,  Canadian  general  mana- 
ger, and  division  managers  John  G. 
Moore,  Eastern;  W.  Gordon  Bradley, 
Southeastern;  J.  H.  Stevens,  Midwest- 
ern; Tom  W.  Bridge,  Southwestern, 
and  H.  Neal  East,  Western. 


( Continued 

cussion  will  be  the  major  production 
schedule  for  1959,  which  will  be  ear- 
ned out  under  the  direction  of  execu- 
tive production  head  Buddy  Adler. 
The  production  schedule  will  be  fully 
developed  and  detailed  through  the 
end  of  1959  at  the  meetings. 

Travelling  to  California  from  New 


Spyros  P.  Skouras     Buddy  Adler 

York,  in  addition  to  Skouras,  will  be 
executive  vice-president  W.  C.  Michel, 
vice-president  and  eastern  studio  rep- 
resentative Joseph  Moskowitz,  20th  in- 
ternational president  Murray  Silver- 
stone,  vice-president  Charles  Einfeld, 
general  sales  manager  Alex  Harrison, 
De  Luxe  Laboratories  president  Allan 
Freedman,  research  director  Earl 
Sponable  and  20th-Fox  record  com- 
pany president  Henry  Onorati. 

TV  Executives  to  Attend 

Studio  executives  participating  in 
the  conference  will  be  Adler,  Adler' s 
executive  assistant  Lew  Schreiber,  ex- 
ecutive production  manager  Sid  Ro- 
gell,  studio  literary  operations  head 
David  Brown,  publicity  director  Harry 
Brand,  executive  in  charge  of  televi- 
sion production  Martin  Manulis  and 
vice-president  in  charge  of  television 
Irving  Asher. 

In  addition  to  plans  for  the  release 
and  production  schedule,  promotional, 
advertising  and  exploitation  programs 


from  page  1 ) 

for  the  first  four  months  of  1959  will 
be  discussed.  Pictures  under  discussion 
will  be  "The  Inn  of  tne  Sixth  Happi- 
ness," "The  Sheriff  of  Fractured  Jaw," 
"Rally  'Round  the  Flag  Boys!,'"  "I, 
Mobster,"  "These  Thousand  Hills," 
"The  Remarkable  Mr.  Pennypacker," 
"The  Sound  and  the  Fury,"  "Compul- 
sion," "Warlock"  and  "The  Diary  of 
Anne  Frank." 

Productions  already  before  the  cam- 
eras and  slated  for  release  this  year 
which  will  be  on  the  meeting's  agenda 
are:  Frank  Tashlin's  "Say  One  For 
Me,"  "The  Snow  Birch."  "The  Man 
Who  Understood  Women,"  "Holiday 
for  Lovers." 

Two  Zanucks  Represented 

Other  productions  to  be  discussed 
include  Dairy]  Zanuck's  "De  Luxe 
Tour";  Richard  Zanuck's  "Requiem 
for  a  Nun";  David  O.  Selznick's  "Mary 
Magdalene"  and  "Tender  Is  the 
Night";  Jerry  Wald's  "Beloved  In- 
fidel," "The  Best  of  Everything,"  "The 
Lost  Country,"  "The  .Story  on  Page 
One,"  "Sons  and  Lovers"  and  "The 
Billionaire." 

Also,  Joseph  M.  Schenck's  "Journey 
to  the  Center  of  the  Earth";  Jack 
Cummings'  "The  Chinese  Room"  and 
"Can-Can";  Samuel  Engle's  "White 
Terror  of  the  Atlantic,"  "Gemma  Two- 
Five,"  and  "The  Nun  and  the  Out- 
law"; Mark  Robson's  "From  the  Ter- 
race"; Dick  Powell's  "Casino"  and 
"Bachelor's  Baby";  and  Charles  Brack- 
ket's  "Blue  Denim." 

Martin  Manulis,  head  of  20th's  tele- 
vision enterprises  will  discuss  his  plans 
for  forthcoming  series  and  Henry  Ono- 
rati, head  of  the  film  company's  rec- 
ord subsidiary  will  report  on  the  status 
of  the  new  organization.  In  addition, 
Onorati  and  the  film  executives 
will  map  plans  for  forthcoming  tie-ins 
between  upcoming  productions  and 
potential  recording  material. 


'New  Faces'  Is  Theme 
Of  Allied  Drive-In  Meet 

Sj,ccial  to  THE  DAILY 

PITTSBURGH,  Jan.  12  -  Prepara- 
tions for  Allied  States'  sixth  national 
drive-in  convention  here  Jan.  26-28 
are  rapidly  nearing  completion.  Some 
70  exhibits  have  already  been  con- 
tracted for  by  firms  supplying  drive- 
ins. 

Heading  the  agenda  are  a  business- 
building  workshop,  film  clinics,  equip- 
ment forums,  sales  of  films  to  TV,  and 
panel  discussions.  In  keeping  with  the 
theme  of  the  convention,  "New  Faces 
and  the  Forward  Look,"  new  Holly- 
wood personalities  will  be  presented 
by  Columbia  and  Universal. 

Entertainment  will  include  cocktail 
parties,  an  evening  at  a  night  club 
and  an  all  industry  banquet. 


Major  Col.  Concern 

Special  to  THE  DAILY 

NEW  ORLEANS,  Jan.  12.  - 
lumbia  Pictures  has  given  high  p 
ity  to  a  talent  development  and 
motion  program  as  part  of  its  ovi 
reorientation,  Rube  Jackter,  vice-r' 
ident  and  general  sales  manager 
sales  executives  from  the  Soutl 
divisions  here  today  at  the  first 
sion  of  the  second  series  of  regi 
meetings. 

Enlarging  upon  the  policy 
nouncement  he  made  last  weel1 
Washington,  Jackter  told  the  g] 
meeting  at  the  Roosevelt  Hotel 
that  the  discovery  and  introduc 
of  new  faces  is  a  major  concen 
the  company.  He  said  these  new  p 
ers,  including  a  number  signed  v> 
in  the  past  few  months,  will  be  sh 
cased  both  in  top  support  of  leacj,£i 
stars  and  in  starring  roles  of  t 
own  in  major  productions.  He  ad  t jib 
that  some  of  the  multi-million  d< 
independent  productions  to  be  n 
under  the  Columbia  Formula 
spotlight  new  faces  featured  i: 
top  roles. 

Gidget'  Is  Shown 

During  the  day,  the  home  o: 
and  field  executives  viewed  a  w 
print  of  "Gidget,"  which  stars  ' 
Robertson,  Sandra  Dee  and  Ja 
Darren. 

"Here  is  a  picture  witii  a 
budget  and  great  production  and 
lieve  it  or  not— and  tell  this  to 
exhibitors— the  romantic  leads, 
ren  and  Miss  Dee,  are  both  under 
Tell  them  Columbia  has  the  gut 
cast  a  million-dollar-plus  Cine 
Scope  production  witii  these  br 
new  faces,"  Jackter  said. 

Cites  5  Being  Groomed 

The  sales  manager  also  told 
meeting  that  besides  Darren,  s 
newcomers  as  Joby  Baker,  Mid 
Callan,  Joanna  Moore,  Jo  Morrow 
Evy  Norlund  would  be  groomed 
stardom 


Johnston  Given  Franklin 
Award  By  N.Y.  Printers    Sam  Lombardo  Dies 


Eric  Johnston,  president  of  the  Mo- 
tion Picture  Association,  last  night  was 
presented  the  Franklin  Award  for  Dis- 
tinguished Service  at  the  Printing 
Week  dinner  of  the  New  York  Em- 
ploying Printers  Association  at  the 
Hotel  Commodore  here. 

Johnston's  subject  was  "Can  We 
Stand  up  to  Communist  Competi- 
tion?" 


CLEVELAND,  Jan.  12.  -  San 
Lombardo,  58,  who  with  his  brot 
Joseph  owned  and  operated  sev 
drive-ins,  including  the  Clover 
here,  died  in  Miami  of  a  heart  attf 


NEW  YORK  THEATR 


Sobol  to  Push  iCapone'> 

John  Flinn,  Allied  Artists  national 
advertising-publicity  director,  has  re- 
tained Harry  Sobol,  publicist,  to  han- 
dle a  special  campaign  for  the  Bur- 
rows-Ackerman  production,  "Al  Ca- 
pone,"  scheduled  for  national  release 
at  the  end  of  March. 


( — RADIO  CITY  MUSIC  HALL  - 

Rockefeller  Center  •  CI  6-4600 
"AUNTIE  MAME"  Starring 

ROSALIND  RUSSELL 

FORREST  TUCKER  •  CORAL  BROWNE  •  FRED  CLAfl 
In  TECKNIRAMA  "  and  TECHNICOLOR® 

A  WARNER  BROS.  PICTURE 
and  THE  MUSIC  HALL'S  GREAT  CHRISTMAS  S1AGE  SHOW 


&SS  S^ptM!rim^t?ee?odsi  lt£t\™KrCfX  £theaa?tofM^3;  mOu^ti^es  p^^in  "the" Americas  and  $12  "foreign.  Single  copi 


by,  January  13,  1959 


Motion  Picture  Daily 


3 


hill  Leaves 


Continued  from  page  1 ) 
or  the  preceding  23  years,  had 
director  of  technical  operations 
rner  Bros.  Theatres.  From  1925 
9,  he  was  assistant  managing 
>r  of  die  First  National  Pictures 
in  Burbank,  Calif.,  a  predeces- 
.  the  current  Warner  Bros,  cor- 
]>n. 

ing  World  War  II,  Cahill  held 

knk  of  colonel  in  the  United 
Army  Signal  Corps,  serving  as 
|{  [live  officer  of  the  Army  Pictorial 

e.  He  was  concerned  with  Army 
al  problems  in  electronics,  mo- 
cture  and  theatre  engineering, 

ion,  laboratory  and  studio  oper- 


k  Warner  Sales  Drive 
»ff  to  Big  Start 

Vibined  figures  for  the  first  week 
j!  Warner  Bros.  "Welcome  Back, 
teales  drive  in  honor  of  president 
L.  Warner  total  21  per  cent 
(than  the  corresponding  figures 
b  same  period  of  the  preceding 
It  was  announced  by  sales  vice- 

tnt  Bernard  Goodman,  captain 
company's  first  global  drive, 
drive's  initial  week  ended  Sat- 
January  3.  The  drive,  first  ever 
Eior  the  Warner  Bros,  president, 
December  28,  1958.  and  will 
jpe  to  April  4,  1959. 

reme  Court 

Continued  from  page  1) 
rid  of  theatres  required  to  be 
j  ipd  under  the  1949  consent  de- 
h  ]The  court  gave  no  reason  for 
ion,  merely  noting  it  would  not 
a  Second  Circuit  Court  of  Ap- 
decision  upholding  a  contempt 
tion  handed  down  in  the  U.S. 
t  Court  in  Buffalo, 
court's  action  also  clears  the 
ir  trial  of  a  companion  civil 
ipt  proceeding  brought  by  the 
ment.  Trial  of  the  civil  contempt 
has  been  deferred  pending  the 
isposition  of  the  criminal  con- 
case. 

government,  in  the  criminal 
ipt  case,  charged  five  Schine 
-  —  J.  Meyer  Schine,  Louis 
.  Donald  G.  Schine,  John  A. 
md  Howard  M.  Antevil  —  and 
:hine  corporations  with  continu- 
=  ■  conspiracy  to  maintain  a  local 

™,ion  monopoly  by  wilfully  fail- 
sell  theatres  required  to  be  sold 
the  decree  ending  the  govern- 
=f|  original  anti-trust  suit  against 
The  case  was  tried  in  1954- 
[*d  the  Buffalo  court  found  for 
eminent. 

>  totalling  $80,000  were  im- 
>n  the  five  individuals  and  the 
91  'itions,  and  the  defendants  ap- 
to  the  circuit  court.  The  circuit 
istained  the  district  court,  and 
appealed  to  the  high  court— an 
"j]  turned  down  today.  Since  the 
jl  sentencing,  two  of  the  de- 
jts,    Louis    Schine    and  May, 
;ied. 

pending  civil  contempt  action 
o  force  the  Schine  organiza- 
carry  out  the  1949  decree. 


New  Company  Will  Buy 
Financing  Residuals 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  12.  -  Pro- 
ducer Sol  Lesser  and  investment  bank- 
er Joseph  D.  Shane  have  announced 
the  formation  of  Principal  Securities 
Corp.,  devoted  to  buying  up  residuals 
of  the  financing  of  show-business 
packages,  including  motion  pictures, 
television  and  plays. 

Heralding  the  plan  was  a  concur- 
rent announcement  of  the  purchase 
of  a  75  per  cent  residual  interest  in 
"Indiscreet,"  owned  by  Warner 
Brothers,  Cary  Grant,  Norman  Krasna 
and  Stanley  Donen,  for  $1,400,000. 

WB  Retains  25% 

Warners  retains  its  25  per  cent 
ownership  of  "Indiscreet,"  plus  dis- 
tribution of  the  film,  for  the  remainder 
of  its  seven-year  deal,  at  which  time 
the  entire  film  will  revert  to  Principal 
Securities,  since  under  the  original 
financing-distribution  deal,  Warner 
Brothers  agreed  that  the  negative 
would  revert  to  Grant-Krasna-Donen 
after  seven  years. 

Sol  Lesser,  president  of  Principal 
Securities,  expressed  belief  this  is  a 
progressive  step  in  the  evolution  of 
the  motion  picture  business. 

Other  officers  in  the  new  company 
are  Joseph  Dom  Shane,  vice-president 
and  secretary,  and  Mendel  Silberberg, 
legal  counsel. 


New  AA  Schedule 

( Continued  from  page  1 ) 
Broidy,  president  of  the  company,  an- 
nounced here. 

Currently  before  the  cameras  is  the 
Saratoga  Productions,  "The  Big  Cir- 
cus," which  Irwin  Allen  is  producing 
in  CinemaScope  and  Technicolor. 

Being  readied  for  release  is  the 
recently  filmed  "Al  Capone."  An- 
other high-budgeter,  now  in  prepara- 
tion stage  and  set  for  production  on 
location  in  Japan  this  spring,  is  "The 
Confessions  of  an  Opium  Eater."  It 
will  be  produced  and  directed  by  Wil- 
liam Castle.  Also  being  readied  for 
shooting  is  "79  Park  Avenue,"  the 
best-selling  novel  by  Harold  Robbins, 
who  will  produce  the  picture  from  his 
own  script.  "Man  of  Montmartre,"  the 
novel  by  Stephen  and  Ethel  Long- 
street,  dealing  with  the  life  of  the 
famed  painter  Maurice  Utrillo,  is  also 
in  preparation. 

Photography  already  has  been 
completed  on  three  other  important 
attractions,  "P.O.  Box  303,"  "Face 
of  Fire,"  and  "Crime  and  Punish- 
ment, U.S.A." 


BV  Meeting  Today 

The  first  of  a  series  of  regional 
meetings  setting  promotional  plans  for 
the  "showcase"  Technirama-70  en- 
gagements of  Walt  Disney's  "Sleeping 
Beauty"  in  the  United  States  and  Cana- 
da will  be  held  here  today.  Convened 
by  Charles  Levy,  Buena  Vista  adver- 
tising-publicity director,  the  meetings 
will  be  attended  by  home  office  per- 
sonnel and  representatives  who  will 
handle  initial  openings  of  the  ani- 
mated feature  commencing  in  Febru- 
ary. 


IT'S  HEP! 


IT'S  HAPPY! 

...  A  PERFECT  COMBINATION  FOR 
AMERICA'S  MILLIONS  AND  MILLIONS  OF 
TEEN-AGE  MOVIE-GOERS  .  .  . 

SELECTED  PICTURE-OF-THE-MONTH  FOR  FEBRUARY  BY 


seventeen 


MAGAZINE 


.  ENTERTAINMENT  GUIDE  FOR  AMERICA'S  TOP 
MOVIEGOERS— 8,500,000  TEEN-AGE  GIRLS! 


\ 


STARRING 


WITH 

ALASTAIR  SIM  •  ROBERT  M0RLEY 

PRODUCED  BY  ANATOLE  DE  GRUNWALD 
DIRECTED  BY  ANTHONY  ASQUITH 
PRESENTED  BY  M-G-M 
IN  METROCOLOR 


4 


Motion  Picture  Daily 


Tuesday,  January  13,  19i 


*U'  Sales  Meet 


(  Continued  from  page  1 ) 
be    made    in    Color    and  Cinema- 
Scope. 

The  sales  and  promotion  executives 
will  see  during  the  course  of  their 
meetings,  the  first  print  of  "Imitation 
of  Life."  the  company's  new  East- 
man Color  drama  which  is  scheduled 
for  Easter  release;  "Never  Steal  Any- 


thing Small."  th 


Eastman  Color 


Milton  R.  Rackmil  Henry  H.  Martin 


and  CinemaSeope  comedy  drama  with 
music  set  for  Washington's  Birthday 
openings  as  well  as  advance  footage 
on  the  U-I  Vintage  production  "This 
Earth  Is  Mine."  in  Technicolor  and 
CinemaSeope. 

Attending  from  the  home  office 
besides  Martin  will  be  F.  J.  A.  Mc- 
Carthy, assistant  general  sales  man- 
ager; James  J.  Jordan,  circuit  sales 
manager;  G.  J.  Malafronte,  manager 
of  branch  operations  and  maintenance 
and  Irving  Weiner,  print  department 
manager. 

Regional  sales  managers  attending 
will  be  Joseph  B.  Rosen  who  head- 
quarters in  New  York;  P.  F.  Rosian 
who  headquarters  in  Cleveland;  R.  N. 
Wilkinson  who  headquarters  in  Dal- 
las and  Barney  Rose  who  headquar- 
ters in  San  Francisco. 

Advertising,  publicity  and  promo- 
tional representatives  who  will  par- 
ticipate besides  Lipton  include 
Charles  Simonelli,  Eastern  advertis- 
ing and  publicity  department  man- 
ager; Philip  Gerard,  Eastern  publicity 
manager;  Jeff  Livingston,  Eastern  ad- 
vertising manager;  Herman  Kass, 
Eastern  exploitation  manager. 

Dates  of  the  regional  sales  meetings 
to  be  attended  by  the  company's 
branch  and  sales  managers,  will  be 
announced  shortly  by  Martin. 

Mikoyan  Tours  Para. 

HOLLYWOOD.  Jan.  12.  -  Soviet 
Deputy  Premier  Anastas  Mikoyan 
toured  the  Paramount  Studios  this 
afternoon  and  held  a  press  reception 
there  afterwards.  Last  night  he  at- 
tended a  dinner  in  his  honor  at  the 
Beverly  Hills  Hotel,  arranged  by  Eric 
Johnston,  MPA  president.  The  affair 
was  attended  by  leading  business  fig- 
ures of  Southern  California. 


Universal  Keys  Promotion  Plans 
To  'Total  Marketing  Concept' 

By  RICHARD  GERTNER 

As  Universal  Pictures  enters  into  its  new  production  policy  of  concentration 
on  "blockbusters,"  the  advertising-publicity  campaigns  are  going  to  be  bigger 
and  better,  too. 


How  this  is  to  be  achieved  was  ex- 
plained yesterday  at  an  interview  in 
the  home  office  by  Charles  Simonelli, 
Eastern  advertising  and  publicity  de- 
partment manager,  with  the  assistance 
of  Phil  Gerard,  Eastern  publicity  man- 
ager; Jeff  Livingston,  Eastern  advertis- 
ing manager;  and  Herman  Kass.  East- 
ern exploitation  manager. 

Key  to  the  new  promotional  efforts 
is  the  idea  of  a  "total  marketing  con- 
cept," Simonelli  pointed  out.  This 
breaks  down  into  three  categories,  he 
said,  which  are  integration,  impact  and 
image. 

Cites  'Furlough'  Campaign 

To  make  clear  how  the  "Three  I's" 
work  Simonelli  showed  bow  they  were 
employed  in  the  campaign  for  "The 
Perfect  Furlough,"  the  company's  serv- 
ice comedy  which  opens  in  some  200 
major  cities  tomorrow  backed  by  a 
promotional  effort  which  began  last 
September  and  is  still  going  on.  It  is, 
in  addition,  the  most  comprehensive 
such  program  in  the  history  of  the 
company. 

First,  integration.  This  involved  the 
close  cooperation  all  the  way  along 
the  line  of  the  sales  department,  pub- 
licity executives,  and  production. 

To  begin  with  the  sales  department 
had  to  make  the  important  decision  of 
changing  the  release  date  of  "Furlough" 
from  Christmas  to  mid- January— which 
had  the  disadvantage  of  meaning  the 
company  would  have  no  release  for  the 
holiday  season  but  also  gave  an  advan- 
tage to  exhibitors  in  supplying  them 
with  a  top  film  at  an  ordinarily  slack 
period. 

Three  Media  Used 

With  this  agreed  to  the  publicity  de- 
partment then  had  four  and  a  half 
months  to  work  out  a  campaign  which 
it  proceeded  to  do,  concentrating  on 
national  magazines,  television,  and  lo- 
cal newspaper  space. 

Cooperation  of  the  production  de- 
partment was  secured  in  their  agree- 
ment to  release  Linda  Cristal,  one  of 
the  stars  of  the  film,  for  a  full  six  weeks 
of  touring.  The  actress  would  not  have 
been  available  at  Christmas  time. 

Second,  Impact.  This  is  defined  by 
Simonelli  as  the  "effectiveness  of  the 
overall  promotional  campaign."  With 
"Furlough"  it  began  by  scheduling 
159  special  New  Year's  Eve  single 
showings  of  the  film  to  build  word-of- 
mouth  two  weeks  before  the  film's 
opening.  Grosses  the  film  did  on  the 
one-shot  engagements  arc  comparable 
to  business  done  bv  "Written  on  the 
Wind." 

'Herald'  Forum  Utilized 

"Impact"  has  also  gained  momentum 
through  carrying  the  story  of  the  cam- 
paign to  exhibitor  meetings— beginning 
with  the  Merchandising  Forum  of  Mo- 
Picture  Herald  and  including  such  ex- 
hibitor meetings  as  that  of  the  Rowley 
United  circuit  in  Dallas  which  Living- 
ston attended.  Suggestions  of  the  ex- 


hibitors were  incorporated  into  the 
general  campaign  and  included  prep- 
aration of  a  special  one-sheet  and 
mailing  folder. 

Third,  Image.  Here  the  problem  was 
to  get  across  the  nature  of  the  comedy 
both  to  exhibitors  and  the  public  in 
an  original  way. 

The  three  elements  to  be  stressed 
were  comedy,  sex,  and  the  service 
angle.  For  the  first  time  it  was  decided 
to  adapt  the  "testing  laboratory  claim" 
so  popular  in  advertising  today.  So  the 
"287  laughs"  clocked  by  the  Sind- 
linger  Company  at  the  film's  sneak  pre- 
view in  New  York  were  featured  in 
the  ads  and  a  teaser  trailer.  The  sex 
image  was  supplied  through  the  tours 
of  Miss  Cristal,  and  the  service  mar- 
ket is  being  tapped  through  coopera- 
tion with  the  Army  in  sending  out 
200,000  postcards  promoting  the  film. 

These  are  the  general  principles 
which  Universal  will  now  apply  to  fu- 
ture film  campaign.  One  on  "Sparta- 
cus,"  which  goes  into  production  this 
month,  is  already  underway  as  are 
several  others. 

Stress  will  be  laid  on  the  inherent 
values  in  the  pictures— cast,  story,  etc— 
and  values  that  "can  be  created,"  Si- 
monelli declared.  And  there  will  be  no 
ceiling  on  the  campaign  budgets;  each 
film  is  to  get  whatever  it  requires  to 
reach  its  maximum  potential. 

Rackmil  Urges  Industry 
To  Stress  Optimism 

By  FRANK  O'CONNELL 

SYDNEY,  Australia,  Jan.  12  -  All 
members  of  the  motion  picture  in- 
dustry were  urged  to  "talk  the  busi- 
ness up  in  a  spirit  of  optimism  well- 
founded  on  the  results  individual  pic- 
tures are  now  achieving"  by  Milton 
R.  Rackmil,  president  of  Universal 
Pictures,  today.  Rackmil  is  here  on  a 
five-day  visit  to  tell  the  local  trade  of 
his  company's  production  plans  for  the 
future.  He  spoke  at  a  luncheon  given 
in  his  honor  by  Norman  B.  Rydge, 
head  of  Greater  Union  Theatres,  ma- 
jor Australian  circuit. 

Attacking  those  who  "foster  rumors 
and  ignore  the  facts,"  Rackmil  char- 
acterized the  future  of  the  industry 
as  a  period  of  "quality  rather  than 
quantity." 

Cleveland  Tax  Drop 

CLEVELAND,  Jan.  12-Cleveland's 
revenue  from  the  3  per  cent  admission 
tax  in  1958  was  the  lowest  admission 
years  the  tax  has  been  in  effect,  ac- 
cording to  license  commissioner  Stan- 
ley P.  Nemec.  Chief  villain  was  poor 
baseball  attendance.  The  revenue  from 
the  admission  tax  in  1958,  states  Nem- 
ec, was  $344,000.  Top  was  8602,000 
in  1948.  But  it  began  to  slide  in  1950 
and  except  for  minor  fluctuations, 
dropped  annually  to  the  above  new 
low. 


A, 


Toll-TV  Bil 

( Continued  from  page  1 ) 
Harris'  bill  will  certainly  be  the  foci 
point  of  the  hearings  and  the  one  mi 
likely  to  emerge. 

The  Federal  Communications  Co|> 
mission  had  planned  to  permit  fijl1 
test  operations  of  toll  TV,  but  laff 
agreed  to  postpone  any  tests  urfP 
after  the  current  session  of  Congreflj 
Harris'  bill  could  get  speedy  Hoi||- 
approval  but  run  into  more  trourll' 
in  the  Senate,  where  Commerce  Col  ■ 
mittee  Chairman  Magnuson  (jl  P 
Wash.)  has  been  more  friendly 
toll  TV. 

Congress  Could  Take  Its  Time' 

Of  course,  if  the  Harris  bill  e 
became  law,  Congress  could  take 
time  about  setting  forth  the  conditk 
under  which  pay  TV  operations  wo\  f 
be  authorized,  and  opponents  of 
TV  would  be  in  an  excellent  positi 
to  block  such  legislation  and  ke 
pay  TV  banned  indefinitely. 

The  Harris  bill  provides  that 
til  new  legislation  is  enacted  spec 
cally  setting  forth  the  terms  un< 
which  pay  television  may  be  a 
ducted,  the  FCC  should  be  prohibit 
from  authorizing  any  person  to 
gage  in  either  radio  or  wire  toll 
operations.  It  would  also  make  it 
lawful  for  any  television  licensee 
radio  or  wire  common  carrier  to 
gage  in  pay  TV  operations— whetl 
in  interstate,  intrastate  or  foreign  co 
merce— until  Congress  enacts  new  1 
islation. 


Tests  Exempted 

Technical  test  operations  authoriz 
by  the  FCC  for  limited  periods 
time  would  be  specifically  exempl 
from  this  prohibition.  However, 
technical  test  of  any  particular  s 
tern  of  pay  TV  could  be  carried 
by  more  than  one  person  or  in  mc 
than  one  area  of  the  country,  and 
one  person  could  carry  on  tests  w 
respect  to  more  than  one  system. 

The  bill  would  authorize  the  F( 
to  go  to  court  to  enjoin  any  attem 
to  violate  the  bill. 

The  bill's  sweep  was  significan 
not  only  banning  broadcast  toll 
but  also  applying  to  wire  systei 
and  even  to  wire  systems  in  intrast 
commerce. 

Sees  Possible  'Burden'  on  Peoplt 

"The  promoters  of  pay  TV,"  H 
ris  said,  "have  held  out  a  promise 
improving  present  TV  programs.  N 
withstanding  these  promises,  tiiere 
grave  risk  that  in  the  absence 
Federal  law  providing  for  regulat 
in  the  public  interest  of  pay  TV 
orations,  such  operations  might  res 
in  the  imposition  of  great  financ 
burdens  on  the  American  people  wi 
out  a  corresponding  improvement 
TV  programs." 

The  Arkansas  Democrat  concec 
there  was  much  to  be  desired 
quality  of  current  commercial  TV  p 
grams.  However,  he  said,  "plans 
now  under  study  for  better  enfor  * 
ment  of  existing  legislation  and 
enactment  of  new  legislation  to  br 
about  better  service  in  the  put 
interest  by  commercial  television 
censees."  He  gave  no  details. 


i  l»v,  January  13.  1959 


Motion  Picture  Daily 


5 


Art  'In  Depth'  As 
icture's  Function 

By  FLOYD  STONE 

ey  Harmon  says  he  as  a  pro- 
must  have  something  "valu- 
jto  say,  and  so  must  other  pro- 
"or  else  what  are  we  here 
The  producer  of  "Anna  Lu- 
,|j  said  at  United  Artists  yester- 
lis  picture  is  unprecedented  in 
^jstory  of  the  industry,  but  it's 
Us  other  precedent  breakers:  it'll 
His  previous  one  was  "God's 
I  Acre." 

Sees  No  Problem  in  South 

heist  Meyer  Beck,  who  sat  with 
uverred  so  far  die  picture  pre- 
io  problem;  nor  will  it,  he  said 

iieen  told,  in  the  South.  UA 
ity  manager  Mort  Nathanson 
that  after  ten  minutes  the  view- 
_gets  the  people  on  the  screen 
e  Negroes.  Roger  Lewis,  UA 
d  publicity  head,  also  at  the 
ew,  pointed  out  the  campaigns 
:>een  on  this  basis. 
tmon  asserted  he  has  made  a 
it-  in  which  a  Negro  family  is 
my  other  family  in  the  world. 
Original  play,  he  pointed  out,  was 
a  Polish  family.  He  denied  the 
g  is  "controversial"— except  to  a 
ior  Faubus. 

No  'Second  Class  Citizens' 

•have  identified  myself  since  I 
youngster  as  a  human  being," 
d;  "and  I  resent  the  idea  of 
<i  class  citizens.  I  want  to  de- 
ll the  saying:  'this  is  not  the 
'for  "that  sort"  of  picture.'  I 
never  seen  the  'time'  in  this  in- 
for  anything,  except  that  which 
iting.  This  is.  The  trick,  if  you 
?ill  it  that,  is  to  give  something 
nown,  as  this  is,  an  added  depth, 
jstory,  more  information, 
jilso  feel  there  is  a  self  imposed 
ition  for  the  most  important  folk 
e  world  has  ever  known.  When 
re  talking  to  millions  of  people, 
lave  a  social  obligation.  And 
on't  have  to  carry  a  banner,  or 
(  a  point  of  view, 
id  I  say  this,"  he  continued, 
a  strictly  boxoffice  point  of 
Television  fulfills  certain  ob- 
•ns;  we  have  to  go  much  fur- 

ges  'Motion  Picture  Institute' 

mon  also  said  he  feels  deeply 
:  of  personal  contact  in  Holly- 
among  producers;  in  fact, 
1st  all  makers  of  pictures;  and 
ggests  a  "Motion  Picture  Insti- 

with  its  own  magazine,  semi- 
and  research.  "There  have  been 
;rful  articles  written  and  in- 
rable  surveys,"  he  said.  "But  I 
never  seen  any  genuine  periodi- 
leetings  or  research.  I  see  the 

rugged  free  wheelers.  I'm  one 
f.  But  I  know  the  problems  are 

and  changing  so  rapidly,  they 
be  shared.  The  only  place  where 

is  any  semblance  of  discussion 
ited  Artists.  The  rest  of  the  stu- 
■eem  to  me  like  museums,  and 
ttitude  seems  to  be  that  TV 
lere.  This  is  a  billion  dollar  in- 


: 

M.P.  Daily  picture 

THE  APPEAL,  by  industry  chairman  Alex  Harrison,  at  yesterday's 
Brotherhood  luncheon,  at  which  he  introduced  exhibitor  chairman 
Ed  Hyman,  right,  and  the  new  Conference  president  Dr.  Lewis 
Webster  Jones,  left. 

Brotherhood  Campaign  Set 


( Continued 

at  a  luncheon  meeting  at  the  Hotel 
Astor  here  yesterday. 

The  campaign  will  begin  Feb.  18  in 
the  New  York  metropolitan  area  and 
shortly  thereafter  nationally.  Brother- 
hood Week  is  traditionally  held  the 
week  preceding  George  Washington's 
Birthday,  this  vear  the  week  starting 
Feb.  15. 

Harrison  told  the  approximately  60 
industy  representatives  at  the  meeting 
that  his  committee  had  decided  not  to 
hold  the  annual  Brotherhood  dinner 
in  New  York  this  year.  For  many  years 
now  the  dinner  traditionally  has  served 
to  launch  the  industry  campaign.  Har- 
rison added  that  it  was  hoped  that 
those  who  have  supported  the  dinners 
in  the  past  will  continue  their  support 
by  contributing  an  equivalent  sum  this 
year  directly  to  NCCJ. 

Campaign  Kits  Provided 

Campaign  kits  for  theatre  collec- 
tions were  promised  to  exhibitors  by 
Feb.  1. 

Harrison  introduced  Dr.  Louis 
Webster  Jones,  new  president  of 
NCCJ,  whose  fitness  for  the  office,  he 
said,  was  demonstrated  by  the  fact 
that  as  president  of  the  University  of 
Arkansas  he  had  integrated  classes 
there  long  before  the  U.  S.  Supreme 
Court  decision  was  handed  down. 

Dr.  Jones  thanked  the  industry  for 
its  help  to  the  Brotherhood  campaigns 
over  the  years,  in  the  production  of 
films  that  champion  democracy  as  well 
as  in  fund-raising.  He  described  the 
NCCJ's  work  as  helping  to  put  de- 
cency into  human  relations  and  pro- 
moting unity  in  American  national 
life. 

"We  lead  the  world  in  championing 
democratic  ideals,"  he  observed,  "yet 

dustry,  like  steel,  and  oil,  and  it 
should   protect  itself." 

Harmon  said  he  won't  help  UA 
sell  "Anna";  he  relies  on  the  com- 
pany sales  force.  Sammy  Davis  and 
Eartha  Kitt,  however,  are  making 
personals. 


from  page  1 ) 
our  Achilles  heel  may  be  that  we  do 
not  do  enough  to  bring  together  the 
diverse  groups  within  our  own  country. 
Unless  we  do,  we  weaken  our  position 
before  the  world." 

Hyman  said  he  was  confident  that 
all  exhibitors  and  especially  those  sup- 
porting his  orderly  release  efforts  will 
cooperate  in  the  coming  campaign. 

Suggests  Benefit  Shows 

Harrison  expressed  the  hope  that 
this  year's  results  will  reverse  a  trend 
that  has  seen  campaign  contributions 
on  the  decline.  He  urged  distribution 
executives  present  to  make  films  avail- 
able for  special  midnight  benefit  shows 
and  received  an  instantaneous  pledge 
from  Abe  Montague,  executive  vice- 
president  of  Columbia,  covering  "any- 
thing you  ask  for." 

William  J.  Heineman,  United  Ar- 
tists vice  president,  and  co-chairman 
of  two  previous  campaigns,  urged  bet- 
ter public  and  industry  information  on 
the  aims  of  Brotherhood  campaigns 
and  their  meaning. 

At  the  suggestion  of  Ned  E.  Dep- 
inet,  the  meeting  observed  a  mo- 
ment's silence  in  respect  for  the  mem- 
ories of  J.  Robert  Rubin,  head  of 
NCCJ's  amusements  division  for  years, 
and  Saul  Coldsmith  of  NCCJ,  both  of 
whom  died  last  year. 

Shea  Theatres  Win  Tax 
Repeal  in  Ashtabula 

Special  to  THE  DAILY 

ASHTABULA,  O.,  Jan.  12.-Acting 
on  representations  made  by  the  Shea 
Circuit  that  this  city's  admissions  tax 
was  discriminatory  and  threatened  the 
continued  operation  of  the  Shea  and 
Bula  theatres,  the  city  council  repealed 
the  tax,  which  produced  only  a  total 
of  $4,731  from  the  two  Shea  theatres 
last  year. 

The  local  press  supported  the  Shea 
Circuit's  petition  and  noted  that  125 
other  Ohio  cities  previously  had  recog- 
nized the  unfairness  of  their  theatre 
ticket  taxes  and  repealed  them. 


Horace  Adams  Heads  New 
Shipboard  Race  Game 

Special  to  THE  DAILY 

CLEVELAND,  Jan.  12.  _  Horace 
Adams,  president  of  Allied  States, 
drive-in  and  hard-top  theatre  opera- 
tor and  race  track  owner,  has  added 
another  enterprise  to  his  endeavors. 
He  heads  Cin-Maraces,  a  horse  racing 
game  for  shipboard  entertainment. 
Luxury  liners  like  the  Liberte,  the 
Queen  Elizabeth  and  Queen  Mary, 
have  signed  to  use  it. 

The  game  employs  films  of  actual 
horse  races  made  originally  for  Adams' 
track  records  going  back  many  years. 
Ship  passengers  place  bets  on  the 
entries  and  the  films  then  are  pro- 
jected showing  the  races  from  start 
to  finish. 


Brazil  Decree 


(  Continued  from  page  1 ) 
cree  provides  freedom  from  price  con- 
trol for  special  category  (showcase) 
theatres,  and  establishes  new  maxi- 
mum prices  for  three  additional  thea- 
tre classifications.  The  new  maximum 
prices  for  first  category  theatres  will 
be  30  cruzeiros,  for  second  category 
theatres,  22  cruzeiros  and  for  third 
category  theatres,  15  cruzeiros. 

The  former  maximum  admission 
price  was  18  cruzeiros  for  "scope  pic- 
tures," and  12  cruzeiros  for  standard 
prints.  It  is  understood  that  the  new 
decree  eliminates  any  classification  by 
system  or  scope  of  product,  but  rather 
only  by  the  type  and  quality  of  re- 
lease house. 

Issuance  of  the  decree  culminates 
18  months  of  intense  MPEA  nego- 
tiations with  Brazilian  authorities. 


McWilliams  Named 

(Continued  from  page  1) 
and  Taylor  Mills,  director  of  public 
relations  for  the  MPA,  on  promotion 
for  the  1959  "Oscar"  show,  it  was  an- 
nounced yesterday  by  Charles  Simon- 
elli,  chairman  of  the  MPA  advertising 
and  publicity  directors  committee. 

McWilliams  will  assume  the  new 
assignment  Jan.  19  to  assist  in  car- 
rying on  the  work  started  by  Sid 
Blumenstock,  whose  resignation  as  co- 
ordinator of  all  MPA  promotion  and 
publicity  activities  in  connection  with 
the  telecast  is  effective  Jan.  16.  Blu- 
menstock takes  over  his  new  duties  as 
advertising  and  publicity  vice-presi- 
dent of  Embassy  Pictures  Jan.  19. 

In  accepting  Blumenstock's  resigna- 
tion, the  committee  unanimously  in- 
dicated their  appreciation  for  the  ex- 
cellent work  that  he  has  done  in 
preparing  the  ground  work  of  an  all- 
out,  all-media  promotional  campaign 
for  the  April  6  telecast. 

George  H.  Thomas,  52 

CLEVELAND,  Jan.  12-George  H. 
Thomas,  52,  who  owned  and  operated 
the  George  H.  Thomas  Trucking  Co., 
serving  film  companies  in  the  Con- 
neaut-Ashtabula  area,  died  suddenly 
following  a  heart  attack. 


SPENDING 
and  RECEIVING! 


The  Prize  Baby  is  proudly  telegraphing  his  boxoffice  punch 
with  trailers — the  key  which  taps  87  ticket  sales  for  each 
one  spent! 

No  wonder  every  smart  showman  is  on  the  receiving  end 
of  this  ratio  message. 


*  Decoded,  the  above  dots  and  dashes  of  the  Morse  Code  mean  87  to  1  and 
refer  to  the  ratio  of  admissions  dollars  motivated  by  trailers  to  trailer 
expenditures  as  established  by  the  most  recent  Sindlinger  survey. 


MOTION  PICTURE 

DAILY 


'i»5,  NO. 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JANUARY  14,  1959 


TEN  CENTS 


nimously 


Four  Features  Budgeted  at  $12  Million  Acquires  dca  Set-uP 

{.  Exhibitors  Planned  by  Preminger  for  1959-'60        Roach  Forms 



prove  Entire 
IE  Program 

i!  Area  Chairmen 
anted  for  Committees 


limous  approval  of  the  entire 
p  of  the  American  Congress  of 
tors  was  expressed  by  a  meeting 

York  exhibitors  at  the  Hotel 
yesterday.  After  hearing  the 
te  program  explained  by  S.  H. 

Sol  Schwartz,  and  Max  Cohen 
national  executive  committee, 

exhibitors,  representing  about 
ratres,  gave  their  complete  en- 
snt  to  the  aims  of  the  national 
:ition. 

1  area  chairmen  were  appointed 
of  the  six  national  committees 
;  on  the  ACE  agenda.  They 
slie  Schwartz,  Century  Circuit, 
C  Continued  on  page  4 ) 

•e  Offered  2-Year 
As  Compo  Attorney 

Compo  triumvirate  has  pro- 
t  two-year  retention  of  Robert 
yne  as  attorney  for  the  all- 
y  organization  on  a  retainer 
Coyne    was    Compo's  special 

for  a  number  of  years  until 
ame  president  of  the  Distilled 

Institute  in  Washington,  Jan. 

new  post  permits  him  to  de- 
art-time   to    outside  activities 

the  Compo  consultative  post, 
e  it  was  stated  no  agreement 
»yne  has  been  ratified  or  signed 
was  clearly  indicated  that  there 
3n  a  meeting  of  minds. 


(Picture  on  page  4) 

A  four-picture  production  schedule  budgeted  at  $12,000,000  has  been  set 
by  Otto  Preminger  for  1959-'60,  the  producer  disclosed  to  press  representatives 
yesterday. 

Of  the  four,  "Exodus,"  budgeted 
at  $5,000,000,  will  be  made  in  Todd- 
AO  in  Israel,  with  shooting  scheduled 
to  start  toward  the  end  of  the  year. 
"The  Other  Side  of  the  Coin," 
budgeted  at  $3,000,000,  is  scheduled 
for  production  next  year  in  Malaya 
and  also  may  be  shot  in  Todd-AO, 
Preminger  said. 

The  producer,  who  recently  com- 
( Continued  on  page  4) 


luncheon    at    21    Club  here 

Green  to  Drop 
Proxy  Fight 


Louis  Green,  dissident  Loew's  stock- 
holder who  refused  to  resign  from  the 
company's  board  of  directors  after 
selling  a  large  block  of  his  brokerage 
company's  holdings  in  Loew's  to 
Nathan  Cummings  and  associates  re- 
cently, reportedly  has  let  it  be  known 
that  he  will  not  attempt  to  wage  the 
proxy  fight  he  has  threatened  for  the 
annual  meeting  of  Loew's  stockhold- 
ers next  month. 

Green  filed  notice  with  the  Se- 
( Continued  on  page  4) 


Academy  Repeals  Rule 
Aimed  at  Communists 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  13.  -  The 
Academy  of  Motion  Picture  Arts  and 
Sciences  has  repealed  as  "unwork- 
able" its  by-law  (passed  Feb.  6,  1957) 
which  made  it  ineligible  for  anyone 
to  receive  an  Academy  Award  who 
admitted  membership  in  the  Com- 
munist party,  or  refused  to  answer 
any  committee's  question  on  whether 
he  is,  or  was,  a  member  of  the  party, 
(Continued  on  page  4) 


Communion  Breakfast 
Set  in  L  A.  Feb.  7 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  13  -  The 
eighth  annual  Communion-Breakfast 
for  Catholics  in  the  motion  picture  and 
television  industries  in  the  Los  Angeles 
area,  will  be  held  Sunday,  Feb.  1,  at 
10  A.M.  at  the  Hollywood  Palladium. 

M.  J.  E.  McCarthy,  of  Allied  Artists, 
( Continued  on  page  3 ) 

'Old  Man'  Set  to  Go 
In  General  Release 

"The  Old  Man  and  the  Sea"  will 
be  placed  in  general  release  by  Warner 
Bros,  on  Jan.  28  with  one  of  the 
biggest  multiple  bookings  in  the  com- 
pany's history  set  for  the  three  follow- 
ing weeks,  it  was  announced  yesterday 
by  Ben  Kalmenson,  executive  vice- 
(Continued  on  page  24) 


ibeth  Taylor  Is 
d  'Star  of  Year' 

Special  to  THE  DAILY 

SBUBGH,  Jan.  13-Elizabeth 
has  been  chosen  as  "Star  of  the 
>y  Allied  States  and  will  appear 
m  to  accept  the  award  Jan.  28, 
ay  of  the  organization's  sixth 
'  Continued  on  page  24 ) 


Three-Classification  N.  Y.  Film  Bill 
Introduced  by  Mara  no  and  Conklin 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Jan.  13.— Commenting  on  the  introduction  today  by  Sen. 
William  T.  Conklin,  Brooklyn  Bepublican,  and  himself,  of  a  bill  requiring  the 
State  Education  Department's  motion  picture  division,  in  licensing  a  film,  to 
classify  it  as   suitable  for  "general 


ISION  TODAY  -P.  21 


patronage,"  "adults  and  adolescents" 
or  "adults  only"  and  providing  that 
exhibitors  in  advertising  the  showing 
of  such  film  "shall  note  the  classifica- 
tion thereof,"  Assemblyman  Luigi  B. 
Marano,  of  Brooklyn,  asserted  "the 
measure  would  aid  in  the  fight  against 
juvenile  delinquency." 

This  because  the  legislation  would 
"alert"  parents  to  the  fact  certain  pic- 
tures "might  corrupt  the  minds  of 


youngsters"  and  therefore  should  not 
be  seen  by  them." 

Marano  emphasized  that  a  qualified 
and  authorized  state  agency  would 
make  the  classifications.  "The  state 
has  a  duty  in  the  field  of  public  policy, 
to  protect  its  citizens,"  declared  the 
lawyer;  "if  the  state  legislature  feels 
it  necessary,  in  the  interest  of  public 
policy,  to  classify  motion  pictures, 
{Continued  on  page  3) 


New  Outlet  for 
Distribution 

Company  Expects  to  Have 
Up  to  25  Films  a  Year 

Hal  Roach  Studios  has  acquired  the 
distribution  facilities  of  Distributors 
Corp.  of  America  and  formed  a  new 
subsidiary  to  be  known  as  the  Hal 
Roach  Distribution  Corp.  Joint  an- 
nouncement of  the  deal  was  made 
here  yesterday  by  Hal  Roach,  Jr., 
president  of  Hal  Roach  Studios  and 
chairman  of  the  board  of  Mutual 
Broadcasting  System;  and  Fred  J. 
Schwartz  and  Arthur  Sachson,  DCA 
president  and  vice-president,  respec- 
tively. 

Terms  of  the  deal  were  not  di- 
vulged, but  it  was  stated  that  a  cash 
payment  to  DCA  by  Roach  was  in- 
volved. 

It  is  anticipated  that  the  new  com- 
pany will  have  from  20  to  25  pictures 
for  release  annually.  Some  of  these 
(  Continued  on  page  22 ) 

Angel  Hits  Sunday 
Terms  in  Britain 

By  PETER  BURNUP 

LONDON,  Jan.  11  (By  Air  Mail)- 
On  the  eve  of  his  departure  to  Holly- 
wood to  negotiate  stars  for  his  next 
20th-Fox  production  "South  by  Java 
Head,"  Daniel  M.  Angel  hurled  a 
bombshell  at  theatre-men  here. 

"I  will  give  up  feature  production 
and  go  into  television  if  exhibitors  con- 
tinue to  insist  on  booking  important 
British  films  on  Sundays  at  25  per 
cent,"  he  proclaimed. 

"We  have  had  the  Bernstein  Plan 
( Continued  on  page  2 .) 

Cinema  Lodge  Meet  to 
See  Film  of  Its  Work 

A  general  membership  meeting  of 
Cinema  Lodge,  B'nai  B'rith,  will  be 
held  on  the  evening  of  Jan.  21  at  the 
Hotel  Astor  here,  Joseph  Rosen,  presi- 
dent, announced  yesterday.  There  will 
be  a  first  showing  of  the  Cinema 
Lodge  film  production,  "People  and 
(Continued  on  page  3) 


Motion  Picture  Daily 


Wednesday,  January  14, 


PERSDML 
MENTION 


EDWARD  L.  HYMAN,  vice-presi- 
dent of  American  Broadcasting- 
Paramount  Theatres,  and  Bernard 
Levy,  his  assistant,  are  in  Detroit 
from  New  York. 

• 

Geoffrey  Martin,  director  of  ad- 
vertising-publicity for  Rank  Film  Dis- 
tributors of  America,  has  returned  to 
New  York  from  Miami. 

• 

Harold  Hecht  and  Burt  Lan- 
caster, of  Hecht-Hill-Lancaster,  and 
Bernard  M.  Kamber,  advertising- 
publicity  chief,  will  arrive  in  New 
York  today  from  the  Coast. 

• 

Janet  Munro,  who  recently  com- 
pleted "This  Man  on  a  Mountain"  in 
Switzerland  for  Walt  Disney,  will  re- 
turn to  New  York  from  Europe  today 
via  B.O.A.C. 

• 

J.  Francis  White  president  of 
Howco  Productions,  Charlotte,  and 
Joy  N.  Houck,  vice-president,  New 
Orleans,  have  left  for  England  and  the 
Continent. 

• 

Robert  Loggia,  radio  and  TV 
actor,  has  arrived  in  New  York  from 
Hollywood. 

Columbia  to  Push 
New  Faces  Promotion 

Special  to  THE  DAILY 

NEW  ORLEANS,  Jan.  13.-Bring- 
ing  Columbia's  new.  young  stars  to 
the  attention  of  the  whole  world  will 
be  a  prime  target  of  the  company's 
promotional  forces  in  the  coming 
months.  This  is  what  Jonas  Rosenfield, 
Jr.,  executive  in  charge  of  advertising 
and  publicity,  told  the  meeting  of  the 
company's  Southern  division  and 
branch  managers  here  today. 

At  the  concluding  session  of  the 
second  of  four  regional  sales  meetings 
being  held  this  month,  Rosenfield  ex- 
plained to  the  sales  executives  some 
of  the  means  to  be  utilized  in  pro- 
moting the  young  actors  and  actresses, 
individually  and  as  a  group. 

Promotion  Emphasized 

"Columbia  management  and  the  in- 
dependent producers  are  laying  the 
groundwork  for  this  program,  the 
former  by  scouting  and  signing  these 
new  talents,  the  latter  by  placing  them 
in  key  roles  in  major  productions.  It 
will  be  up  to  our  promotion  team  to 
design  and  execute  introduction  cam- 
paigns that  will  achieve  a  tremendous 
degree  of  penetration,  not  only  among 
the  regular  movie-going  public  but 


Angel  Hits 


British  Producers  Campaign  for 
Restrictions  in  '60  Quota  Act 

By  PETER  BURNUP 

LONDON,  Jan.  11  (By  Air  Mail)-The  present  Quota  Act  expires  in  1960, 
and  producers  are  already  campaigning  for  restrictive  treatment  of  Anglo- 
American  joint  productions  in  the1  continuing  Act  of  Parliament. 

They  agree  that  such  productions 
as  "Bridge  on  the  River  Kwai"  should 
rank  for  Quota  but  they  claim  that 
special  treatment  should  be  accorded 
the  resulting  so-called  Eady  money. 
The  Producers'  Association  has  long 
demanded  that  Eady  bonuses  should 
remain  in  this  country  and  not  be 
shared  by  the  American  financers  of  a 
project. 

Strong  representations  have  al- 
ready been  made  to  the  Board  of 
Trade  in  that  sense  and  BFPA  spokes- 
men express  themselves  as  being  con- 
fident that  the  next  Quota  Act  will 
be  amended  accordingly. 

London  Office  Silent 

MPAA's  London  Office  to  date  has 
made  no  comment  on  the  matter  but 
it  is  considered  likely  that  the  John- 
ston office  in  Washington  will  have 
strong  views  to  express  in  its  regard. 

Exhibitors  here  have  reason  to  be 
grateful  for  the  benefits  of  Anglo- 
American  Quota  offerings  and  have 
not  been  slow  in  expressing  that  ap- 
preciation. 

Following  discussions  with  the 
CEA,  the  two  producer  organisations 
express  themselves  as  confident  that 
the  current  rate  of  product  will 
justify  a  continuance  of  the  present 
statutory  Quota  of  30  per  cent  in  the 
year  beginning  October  next. 

Expect  Trend  to  Continue 

In  spite  of  prophesies  to  the  con- 
trary, they  say  that  "feature  produc- 
tion seems  to  have  attained  a  level 
over  the  past  four  or  five  years  and 
there  appears  to  be  a  continuation  of 
the  trend." 

They  will  so  inform  the  Cinemato- 
graph Films  Council,  the  body 
charged  to  advise  the  Board  of  Trade 
in  such  matters. 


'Mouth'  Does  $13,243 

"The  Horse's  Mouth"  registered  a 
solid  $13,243  gross  in  its  ninth  week 
at  the  Paris  Theatre  here.  The  United 
Artists  release  started  its  tenth  week 
on  Monday. 

among  those  whom  we  must  win  back 
to  regular  patronage,"  Rosenfield  said. 

He  mentioned  that  the  young  stars, 
including  Joby  Baker,  Micha  Callan, 
James  Darren,  Joanna  Moore,  Jo  Mor- 
row and  Evy  Norlund,  would  appear 
in  special  shorts  for  both  industry  and 
theatre  use,  will  be  involved  in  mer- 
chandising tie-ups,  would  undertake 
personal  appearance  both  singlv  and 
in  groups  and  would  be  the  subjects 
of  intensive  publicity  drives  in  all 
media. 


( Continued  from  page  1 ) 
for  keeping  the  industry  in  business 
by  controlling  the  release  of  films  to 
television,"  Angel  added.  "Now  I 
propose  the  Angel  Plan  as  a  way  of 
keeping  producers  in  business.  John 
Davis  has  proposed  rationalisation 
for  exhibitors;  my  plan  might  be 
called  rationalisation  for  producers." 

The  lower  Sabbath  Day  percentage 
rental  rates  have  long  irked  distribu- 
tors here.  Exhibitors,  it  is  pointed  out, 
cheerfully  pay  50  per  cent  and  even 
up  to  60  per  cent  for  worthwhile 
pictures  during  the  week.  Why,  there- 
fore, should  they  insist  on  a  maximum 
of  25  per  cent  for  a  special  Sunday 
screening,  producers  and  distributors 
ask. 

In  the  case  of  a  seven  day  booking 
the  vendors  have  no  complaint.  It's 
those  special  Sunday  bookings  which 
disturb  them. 

Leading  exhibitors  are  quick  to 
point  out  that  those  special  bookings 
have  their  own  peculiar  difficulties. 
Theatre  staffs  are  paid  double  wages 
for  Sunday  work  and  generally  de- 
mand a  day  off  also.  Theatres  must 
also  bear  the  Sunday  Opening  Levy. 

U.K.  Granada  Circuit 
Profit  Shows  Advance 

From  THE  DAILY  Bureau 

LONDON,  Jan.  11  (By  Air  Mail)- 
Sidney  Louis  Bernstein's  Granada 
Group,  which  in  addition  to  its  60 
choice  theatres,  operates  the  weekday 
Lancashire  and  Yorkshire  programme 
for  commercial  TV,  shows  a  net  profit 
for  the  year  to  Sept.  27,  1958  of 
£776,374  compared  with  £158,712 
in  1957. 

The  profits  accruing  from  the  tele- 
vision operation  were  not  disclosed  in 
the  company's  report  but  in  a  subse- 
quent statement  those  profits  for  the 
first  seven  months— May  to  November 
—of  its  current  year  are  shown  at 
£900,000  before  tax  against  £350,- 
000  in  the  previous  comparable  period. 

Bernstein,  in  his  report  to  his  stock- 
holders, pins  his  faith  to  the  future  of 
theatres  by  expressing  confidence  that 
the  Government  must  sooner  or  later 
"see  the  light  in  regard  to  Entertain- 
ment Tax  and  the  Sunday  Opening 
Levy." 

As  a  result,  he  declares,  Granada 
has  gone  ahead  with  plans  for  bring- 
ing its  cinemas  up  to  completely 
modern  standards. 


TENT  T A L 

Variety  Club  News 


BUFFALO  -  A  Variety  Club 
for  $41,118.08  for  the  Children' 
habilitation  Center  was  present* 
the  annual  installation  dinner  of 
No.  7,  held  at  the  Statler  Hilton  H 
at  which  time  continued  suppo 
the  center  was  pledged  by  M 
Jacobs,  chairman  of  the  heart 
mittee  of  the  club. 

The  event  also  marked  the 
sentation  of  "Great  Heart  Award 
Dr.  Charles  D.  Broughton, 
emeritus  of  the  Episcopal  Chun 
the  Ascension,  and  Dr.  Josep' 
Fink,  rabbi  of  Temple  Beth  Zioi 
34  years,  both  of  whom  have  s< 
as  chaplains  of  Tent  No.  7  fo 
years. 

A 

PITTSBURGH  -  Dick  Powell, 
got  his  show-business  start  in 
burgh,  will  headline  the  guest  1: 
the  31st  annual  banquet  of  Tent 
1  on  Jan.  18  at  the  Penn-She 
Hotel  honoring  outgoing  chief  bat 
Harold  C.  Lund.  Powell  will  bi 
companied  by  his  wife,  June  Allj 
Rege  Codic,  KDKA  radio  person! 
will  act  as  master  of  ceremonies, 

A 

DES  MOINES  -  The  annual- 
augural  ball  and  installation  of  i 
cers  of  Tent  No.  15  will  be  held 
Saturday  at  the  Standard  Club, 
addition,  a  group  of  new  men! 
will  be  inducted.  Several  officials 
the  City  of  Des  Moines  will  attenl 


BALTIMORE  -  For  the  first 
in  the  history  of  the  Baltimore 
riety  Club,  the  Advertising  Clu] 
Baltimore  will  hold  a  "Salute  toi 
riety"  luncheon.  The  affair  will 
place  today  at  the  Emerson  I 
George  Eby,  chief  barker  of  V 
Clubs  International,  will  be 
speaker. 

A 

Prisoners  See  'Anna 

Some  200  prisoners  of  the  Hot 
Detention  for  Women  here  wi 
tend  the  first  motion  picture  pre 
ever  held  in  the  institution  to 
to  see  "Anna  Lucasta."  The  U  !  'I 
Artists  release,  which  also  open 
day  at  the  Victoria  Theatre  on  T 
way,  was  selected  for  the  special 
ing  by  Commissioner  of  Correc 
Anna  M.  Kross. 


SW  Dividend  25c 

The  board  of  directors  of  St 
Warner  Corp.,  has  declared  a  div 
of  25<f  per  share  on  the  coil 
stock  payable  Feb.  25  to  stockhc 
of  record  Feb.  10. 


MOTION  PI!  rURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E. 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinkv  Herman,  \1 
Canby,  Eastern  I  5.  Hollywood  Bureau,  Yucca-Vine  Building.  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten.  National  Press  Club, 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rock' 
Center.  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr..  Vice-President;  Theo.  J.  Sullivan,  Vice 
dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  ; 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  ! 
class  matter -Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies 


Way,  January  14,  1959 


Motion  Picture  Daily 


ow  Films  on 
9-Best  List 

Special  to  THE  DAILY 

BUS,  O.,  Jan.  13.  -  Louis 
•resident  of  the  Art  Theatre 
ioperator  of  the  Drexel  here, 
test  the  boxoffice  power  of 
osen  in  "best  of  the  year" 
ring  February.  He  will  show 
:  "best  films  of  1958"  as  chosen 
ae  Magazine  on  a  split-week 
single  features.  The  list  in- 
"The   Enemy  Below,"  "The 
Cost  of  Loving,"  "The  Key," 
d  the  Colonel,"  "The  Defiant 
"Hot  Spell,"  "The  Big  Coun- 
Jamn  Yankees"  and  "The  God- 


t  Bill  to  Speed  Up 
less  Investment 

Wtrom  THE  DAILY  Bureau 

■HINGTON,    Jan.  13.-House 
Ai3usiness  Committee  Chairman 
S  (D.,  Tex.)  said  he  was  draft- 
pslation  to   accelerate  opera- 
flider  last  year's  Small  Business 
Rent  Act. 

jjact  was  designed  to  stimulate 
^investment  companies  to  invest 
P  firms.  Patman  said  no  small 
B  investment  company  has  yet 
iithorized,  though  the  act  was 
wsix  months  ago.  He  blamed  the 
giusiness  Administration  for  "re- 
j ,  red  tape  and  delay." 

(proposed  legislation,  Patman 
Duld  provide  for  the  program 
[ministered  by  an  independent, 
in  commission,  rather  than 
S.B.A.  It  would  also  pro- 
r  the  sale  of  securities  on  the 
I  market  to  raise  private  capi- 
tead  of  relying  on  Congres- 
ippropriations.  Patman  is  also 
•ariking  member  of  the  Banking 
:tee,  which  would  handle  such 
■on. 


ny  Bill  Would  OK 
er  Sunday  Starts 

Special  to  THE  DAILY 

ANY,  N.  Y.,  Jan.  13.  -  Sen. 
\i  F.  Condon,  Yonkers  Repub- 
ias  introduced  a  bill  amending 
ij  al  Law  to  permit  public  sports 
Bblic  entertainment  on  Sunday 
i.Tiinutes  past  1  P.M.  instead  of 
P.M. 

357  Condon  sponsored  a  simi- 
asure.  It  passed  the  Senate 
ched  third  reading  in  the  As- 
before  being  re-committed. 


ma  Lodge 

Continued  from  page  1 ) 

i,"  which  depicts  B'nai  B'rith's 

tarian  contributions  and  ser- 

the  Armed  Forces  and  hospi- 
veterans.  Ben  Grauer,  narrator 

film,  will  attend  the  meeting 
with  other  prominent  person- 

h  Margulies,  Cinema  Lodge 
isident,  will  be  chairman  of  the 


N.  Y.  Film  Bill 


( Continued  from  page  1 ) 
then,  in  its  sovereign  right,  the  legis- 
lature can  do  so." 

Indicating  there  might  be  develop- 
ments, after  a  weekend  conference  in 
New  York,  Marano  suggested  the  pos- 
sibility of  placing  the  responsibility 
for  observance  of  the  proposed  classi- 
fications, "on  the  theatres." 

One  other  lawmaker  observed  that 
"without  discussing  the  merits  of  the 
bill,"  the  word  "adolescents"  should 
be  pin-pointed." 

Marano  had  said  last  week  he  and 
Conklin  would  revert  to  the  two  cate- 
gories provided  in  their  1957  bill— 
"suitable  for  adult  audiences  only" 
and  "suitable  for  exhibition  to  all  per- 
sons." 

Feels  It  Is   More  Acceptable' 

He  explained  today  they  had  been 
advised  the  three  classifications  plan 
should  make  the  bill  "more  accept- 
able," that  there  would  be  greater 
flexibility,  rather  than  the  necessity 
for  an  "either  or"  choice. 

Dr.  Hugh  M.  Flick,  former  director 
of  the  Education  Department's  mo- 
tion picture  division,  has  long  advo- 
cated a  classification  system.  However, 
the  Regents  have  never  approved  such 
plan. 

Dr.  Flick  believes  classifications 
would  provide  a  "positive"  approach 
to  censorship,  would  also  introduce  a 
desirable  "control"  factor  in  pictures 
suitable  for  children  and  teen-agers, 
"the  group  on  whose  education  mil- 
lions of  dollars  are  spent  annually." 

Heflin  Meets  Press 

Van  Heflin,  star  of  Paramount's 
"Tempest,"  on  separate  occasions  last 
night  met  with  the  company's  sales 
executives  and  reviewers  of  the  mo- 
tion picture  trade  press.  He  is  sched- 
uled to  start  a  field  tour  soon  to 
promote  the  Dino  DeLaurentiis  pro- 
duction. Heflin  dined  last  night  at 
the  company's  home  office  with  Para- 
mount division  managers  and  head- 
quarters executives  who  yesterday 
began  three  days  of  sales  meetings 
under  the  chairmanship  of  George 
Weltner,  Paramount  Pictures  vice- 
president  in  charge  of  world  sales. 

Following  this,  the  actor  called  at 
Sardi's  Restaurant  to  greet  the  trade 
press  reviewers  at  a  Paramount-spon- 
sored dinner  that  preceded  a  special 
screening  of  "Tempest"  at  the  Loew's 
home  office  preview  room. 

Alexander  Promoted 

Joseph  Alexander  has  been  named 
RKO  Theatres'  division  manager  for 
Ohio,  Harry  Mandel,  vice-president  for 
theatre  operations,  announced  here 
yesterday.  With  this  promotion  Alex- 
ander, who  was  city  manager  for 
Cincinnati,  will  supervise  all  RKO 
theatres  in  Columbus,  Dayton  and  Cin- 
cinnati. 

Edward  McGlone  will  continue  as 
city  manager  for  Columbus,  and  Ansel 
Winston  as  city  manager  for  Dayton. 
Alexander  will  make  his  headquarters 
at  the  RKO  Albee  Theatre  in  Cin- 
cinnati. 


Washington  Studios 
Reorganize  Board 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  13-National 
Film  Studios,  Inc.,  announced  today 
a  reorganization  of  its  board  of  di- 
rectors as  the  first  step  toward  expan- 
sion of  independent  production  activi- 
ties here.  The  company  has  completed 
shooting  on  its  first  full-length  film, 
"Dead  To  The  World." 

Harold  A.  Keats  continues  as  presi- 
dent with  two  newly-elected  vice- 
presidents:  Edward  W.  Alfriend  IV  of 
Alexandria,  Va.,  and  Stanley  Allen  of 
Washington  and  Arlington.  F.  William 
Hart  of  Falls  Church,  formerly  vice- 
president,  takes  over  as  secretary- 
treasurer  while  continuing  as  manag- 
ing director  of  the  sound  stages  here. 
Mr.  Hart  was  also  the  producer  of 
"Dead  To  The  World." 

"We  are  now  developing  a  produc- 
tion schedule  that  will  lead  to  a  mini- 
mum of  four  major  pictures  annually 
in  a  Class  A  category  with  name  stars 
and  directors,"  Keats  said.  "As  inde- 
pendents we  are  confident  we  can  help 
ease  the  shortage  of  quality  product 
in  today's  film  market." 

Announcement  is  expected  at  an 
early  date  on  distribution  plans  look- 
ing toward  release  this  spring. 

Communion  Breakfast 

( Continued  from  page  1 ) 
general  chairman  of  the  event,  also 
announced  that  Holy  Mass  will  be 
celebrated  by  His  Eminence  James 
Francis  Cardinal  Mclntyre,  at  9  A.M. 
at  the  Blessed  Sacrament  Church  on 
Sunset  Blvd. 

Chairman  McCarthy  also  appointed 
the  following  committee  chairmen: 
Arrangements:  John  La  very;  entertain- 
ment: Anthony  Caruso  and  Paul 
Maxey;  printing:  Doug  Bridges  and 
Fred  Lehne;  tickets:  Selby  Carr;  ush- 
ers: Tony  Regan  and  Matt  Gilligan; 
parking:  Chief  Maurice  Cantlon;  and 
publicity:  Blanche  Forst. 

Rt.  Rev.  Monsignor  John  S.  Devlin 
is  spiritual  director  for  the  group.  Key- 
note speakers  and  entertainers  for  the 
breakfast  will  be  announced  shortly. 

Editors  Reelect  Amy 

HOLLYWOOD,  Jan.  13.  -  The 
American  Cinema  Editors  re-elected 
George  Amy  to  a  third  term  as  pres- 
ident of  the  organization  at  their 
10th  annual  elections  held  yesterday. 
Others  chosen  are:  Harold  Kress,  vice- 
president;  Terry  Morse,  secretary,  and 
Stanley  Johnson,  treasurer. 

Four  new  board  members  were 
selected:  Roland  Gross-Berger,  Dan 
Nathan  and  Robert  Sparr.  Board  hold- 
overs are:  Tom  Neff,  Leon  Barsha 
and  Michael  McAdams. 


3  for  Hoffberg 

Three  French  pictures  have  been 
added  to  the  current  releases  of  Hoff- 
berg Productions,  Inc.  They  are  "One 
Hour  To  Live  And  Love"  featuring 
Fernandel,  Gaby  Morlay  and  Charles 
Trenet;  "Woman  for  The  Night"  with 
Micheline  Presle  and  Fernand  Gravet 
and  "Passionate  Villain"  with  Serge 
Reggiani,  Denise  Noel  and  Renne 
Fauree. 


PEOPLE 


Walter  G.  Bain,  since  1954  vice- 
president  and  general  manager  of  Re- 
public Aviation  Corp.,  Farmingdale, 
L.  I.,  has  been  elected  vice-president, 
Washington  office,  Defense  Electro- 
nics Products,  Radio  Corp.  of  Amer- 


Frank  Kassler,  president  of  Kass- 
ler  Films,  Inc.,  distributors  of  "He 
Who  Must  Die,"  French-language 
film,  today  will  accept  from  Bos- 
ley  Crowther,  "New  York  Times"  mo- 
tion picture  critic,  the  1958  Joseph 
Burstyn  Award  honoring  the  picture 
as  the  best  foreign  film  of  the  year. 
Presentation  will  be  made  during  a 
cocktail  party  at  the  French  Film  Of- 
fice here. 

□ 

William  S.  Paley,  chairman  of  the 
board  of  Columbia  Broadcasting  Sys- 
tem, has  accepted  the  broadcasting 
industry  chairmanship  of  the  1958- 
1959  campaign  of  the  Federation  of 
Jewish  Philanthropies.  The  current 
year's  goal  is  $18,000,000,  for  service 
to  some  700,000  persons  of  all  races 
and  creeds. 

□ 

Irving  Sochin,  formerly  general 
sales  manager  for  Rank  Film  Distribu- 
tors of  America  and  recently  national 
sales  consultant  for  Nordisk  Films' 
"Dollars  from  the  Sky,"  is' now  con- 
cluding negotiations  for  the  theatrical 
and  television  rights  of  Crockett 
Johnson's  cartoon  characters,  "Barna- 
by"  and  "Harold  and  His  Purple 
Crayon,"  published  by  Harper  Broth- 
ers. 

□  '  ■  ■ 

Bernadine    "Bernie"    Shragen  has 

been  named  director  of  advertising- 
publicity  for  Cinerama  in  Pittsburgh. 
She  succeeds  Mike  Pollack,  who  has 
resigned. 

Tent  35's  Installation 
Luncheon  Here  Friday 

New  York  Tent  35  of  Variety  Clubs 
International  will  celebrate  its  10th 
anniversary  on  Friday  with  a  luncheon 
meeting  at  Toots  Shor's  restaurant 
here.  The  new  officers  and  crew  will 
be  formally  installed  at  the  luncheon 
meeting,  to  which  a  number  of  person- 
alities of  the  amusement  world  have 
been  invited. 

Walt  Framer,  television  producer,  is 
chairman  of  the  luncheon.  All  paid  up 
members  will  be  the  guests  of  the 
tent. 


Cinerama  in  Germany 

B.  G.  Kranze,  vice-president  of  Stan- 
ley Warner-Cinerama  announced  this 
week  that  arrangements  had  been 
made  to  open  two  Cinerama  theatres 
in  West  Germany.  The  Capitol  Thea- 
tre in  West  Berlin  will  premiere 
"This  Is  Cinerama"  at  the  end  of 
March  and  the  Apollo  Theatre  in  Dus- 
seldorf,  some  weeks  later.  The  thea- 
tres will  be  operated  jointly  by  Robin 
International  and  UFA  Theatres. 


4 


Motion  Picture  Daily 


Wednesday,  January  14,  { 


N.Y.  Exhibitors 


( Continued  from  page  1 ) 
toll  television;  W  ilbur  Snaper,  Allied 
of  New  Jersey,  distributor-exhibitor 
relations;  Charles  B.  Moss,  Criterion 
theatre,  ways  and  means  of  channelling 
more  product;  Harry  Goldberg,  Stan- 
ley Warner  circuit,  research;  and  Sol 
Strausberg,  Interboro  circuit,  industry- 
Government  relations. 

No  local  area  chairman  was  ap- 
pointed for  the  sixth  committee,  on 
post  '48  films  for  television.  The  na- 
tional committee  has  not  yet  com- 
pleted the  official  agenda  on  this 
point. 

All  exhibitors  in  the  New  York 
area  are  asked  to  contact  these  chair- 
men if  they  have  ideas  or  suggestions 
for  the  ACE  agenda  or  if  they  wish 
to  work  on  any  of  the  organization's 
committees. 

'At  Long  Last,'  Says  Cohen 

Cohen,  who  conducted  the  meeting, 
stressed  that  "At  long  last  and  through 
the  efforts  of  those  who  have  labored 
hard  to  bring  it  about,  we  meet  in  a 
spirit  of  unity.  Let  it  be  emphasized 
and  remembered,"  he  continued,  "that 
this  meeting  could  not  have  taken 
place  if  there  were  no  national  and 
local  exhibitor  organizations." 

He  recalled  the  War  Activities  Com- 
mittee and  the  unified  exhibitor  action 
which  three  times  now  has  resulted 
in  important  admission  tax  changes. 
"Unity  has  always  brought  a  record 
of  accomplishment,"  he  concluded, 
"and  there  is  no  reason  why  any  ex- 
hibitor should  ignore  it  now.  We  meet 
on  a  common  ground  where  all  view- 
points can  be  shared." 

Both  Cohen  and  Emanuel  Frisch 
emphasized  the  fact  that  the  meeting 
was  well  attended  by  small  indepen- 
dent exhibitors  from  the  area. 

Seven  on  Dais 

On  the  dais  were  Sidney  Stern, 
president  of  Allied  of  New  Jersey; 
Harry  Brandt,  president  of  the  Inde- 
pendent Theatre  Owners  Association; 
Irving  Dollinger  of  Allied  of  New 
Jersey;  Edward  Fabian;  Cohen,  Maury 
Miller  and  Strausberg. 

After  the  resolution  of  endorsement 
was  unanimously  approved  the  meet- 
ing also  approved  the  plan  for  the 
telecast  of  the  1959  Academy  Awards 
and  the  Brotherhood  drive. 


DENVEB,  Jan.  13- A  local  area 
meeting  for  the  American  Congress  of 
Exhibitors  will  be  held  here  Jan.  15. 
Exhibitors  from  Colorado,  Wyoming, 
New  Mexico,  South  Dakota  and  the 
Texas  Panhandle  are  expected  to  at- 
tend. Members  of  the  national  execu- 
tive committee,  headed  by  Robert 
Selig,  will  explain  the  aims  of  the 
organization. 

Dual-Use  Theatre  Sold 

PLAINFIELD,  Conn.,  Jan.  13-The 
Lord  Indoor-Outdoor  Theatre  here  has 
been  sold  to  Marie  Theatres,  Inc.,  of 
Springfield,  Mass.  Built  in  1944  by 
Edward  and  Vincent  Lord,  it  was  the 
first  operation  of  its  kind. 

Broker  in  the  sale  was  Berk  and 
Krumgold  of  New  York. 


M.P.  Daily  picture 

OTTO  PREMINGER  SAYS.  As  the  notedly  independent  producer- 
director  talked  freely,  intimately,  interestingly,  to  trade  and  news  re- 
porters yesterday.  With  him,  Paul  Lazarus,  Jr.,  and  Roger  Lewis. 

Preminger  Sets  '59-  '60  Slate 


(Continued 

pleted  directing  "Porgy  and  Bess"  for 
Samuel  Goldwyn,  for  distribution  by 
Columbia,  will  leave  here  on  Satur- 
day for  Ishpeming,  Mich.,  locale  for 
some  of  the  scenes  for  "Anatomy  of 
a  Murder,"  on  which  shooting  will 
start  March  23.  The  picture  is 
budgeted  at  $2,500,000.  It  will  be 
followed  in  the  fall  by  "Bunny  Lake 
Is  Missing,"  which  will  carry  a  $2,- 
000,000  budget  and  will  be  shot  in 
New  York  City,  for  the  most  part. 

Has  In-Between'  Plans 

In  between  pictures,  Preminger 
said  he  will  produce  "Gen.  Seeger," 
by  Ira  Levin,  for  the  Broadway  stage, 
his  first  stage  endeavor  since  "The 
Moon  Is  Blue"  in  1954. 

Of  the  four  pictures,  all  but 
"Exodus"  will  be  made  for  Columbia. 
United  Artists  will  distribute  "Exo- 
dus." 

Preminger  chided  the  industry, 
moderately  but  earnestly,  on  what  he 
termed  its  current  disposition  to  gen- 
eralize about  trends  in  incorrect  or 
misleading  phraseology.  For  example, 
he  believes  the  term  "blockbuster"  is 
used  too  loosely;  frequently  because 
of  what  a  picture  costs  rather  than 
because  of  its  quality  or  potential 
box  office  strength.  He  cited  "The 
Defiant  Ones"  as  a  picture  made  on  a 
modest  budget  yet  of  blockbuster 
grossing  proportions  and  the  New 
York  Critics'  choice  for  best  picture 
of  1958. 

Decries  Trend-Following 

"The  quality  and  success  of  a  pic- 
ture do  not  depend  on  the  amount 
of  money  spent  on  it,"  he  contended. 
"The  inclination  of  the  industry  to 
follow  trends  sometimes  goes  too  far. 
There  is  the  trend  to  buy  only  a 
best  seller  or  a  costly  stage  hit  just 
because  they  are  that,  and  not  be- 
cause they  would  make  good  pictures. 

"Also,  there  is  the  current  con- 
viction in  the  industry  that  only  in- 
dependent producers  can  make  the 
great  pictures  today.  Of  course,  the 
big  studios  can  make  them,  too.  I 
certainly  hope  the  major  studios  will 


from  page  1 ) 
continue  with  their  own  production 
schedules.  In  my  opinion,  that  will 
provide  a  very  healthy  variety  of 
product,  with  the  work  of  independ- 
ents added.  The  major  studios  also 
will  provide  opportunities  for  those 
who  can't  be  wholly  independent,  and 
yet  have  exceptional  ability." 

Preminger  believes  the  current  de- 
mand for  "new  faces"  is  being  over- 
done, too.  By  way  of  example,  he 
said  James  Stewart's  role  in  "Ana- 
tomy of  a  Murder"  is  one  that  the 
actor  can  do  better  than  anyone  else 
the  producer  knows  of.  Under  such 
circumstances,  he  asked,  why  insist 
on  a  "new  face"  that  might  not  do 
as  well? 

Unworried   by  Pay-Demands 

Star  costs,  he  believes,  are  simply 
a  "matter  of  demand."  A  star  has  the 
right  to  set  a  price  on  his  services. 
"If  that  price  is  too  high,  I  don't 
sign  them,"  he  said.  "Nor  do  I  cry 
over  their  asking  prices.  The  ones  who 
do  haven't  imagination  enough  to  do 
without  them." 

Preminger  urged  the  trade  press 
not  to  encourage  generalizations  of 
the  kind  he  referred  to. 

He  spoke  enthusiastically  of  the 
Todd-AO  process  and  its  six-channel 
sound  system,  saying  that  it  added 
to  his  enjoyment  in  directing  "Porgy 
and  Bess"  and  that  it  "contributed  a 
great  deal  to  everything  the  picture 
is  and  stands  for,"  and  that  having 
it  at  their  disposal  enriched  the  pic- 
ture visually  "because  we  tried  to 
shoot  it  differently." 

Praised  by  Lazarus,  Lewis 

Paul  Lazarus,  Jr.,  Columbia  Pic- 
tures vice-president,  one  of  the  guests 
at  the  luncheon,  described  Preminger 
as  an  "independent-independent,  one 
who  selects  a  property  only  because 
he  believes  in  it  as  good  film  mate- 

I  and  who  sticks  to  his  choice  re- 
gardless of  whether  a  distributor  likes 
it,  and  who  casts  it  himself  and  sees 
it  through.  He  is  a  true,  creative  force 
in  the  industry." 

Roger  Lewis,  United  Artists  adver- 


Green  to  Dro 


(  Continued  from  page  1 ) 
curities    and    Exchange  Commit 
earlier  of  intention  to  stage  a  i 
contest.  At  last  week's  board  me] 
he  and  his  associate,  Jerome 
man,  gave  no  indication  to  othe| 
rectors   whether   they  would 
from  the  board,  or  attempt  to  con  | 
a  proxy  contest  to  remain  on  it 

Annual  Meeting  Feb.  26 

The  company  then  called  a  spj 
meeting  of  stockholders  for  Fell 
to  vote  on  the  elimination  of  cuij 
tive  voting  for  election  of  com  para 
rectors.  The  annual  meeting  is  sd 
uled  for  Feb.  26,  at  which  time 
agement's  new  board  of  15  ca 
dates  will  be  up  for  election,  ii 
proposal  to  end  cumulative  votinj 
been  carried,  Green  and  Nevj 
would  have  virtually  no  possibilil 
being  reelected  without  additions 
from  a  proxy  fight  or  other  sourc 

However,  if  the  current  final 
district  reports  are  correct,  Green 
now  decided  to  make  no  effort  t(j 
reelection  to  the  board.  Neitha 
nor  Newman  is  on  the  new  slatel 
posed  by  management.  Joseph  1 
linson,  the  other  dissident  directed 
signed  last  week. 

Academy  Repeals 

( Continued  from  page  1 )  I 
it  was  announced  today  by  the  A 
emy's  board  of  governors. 

The  board  of  governors  de<| 
was  that  experience  has  proven 
by-law  to  be  unworkable  and 
practical  to  administer  and  era 
in  view  of  the  fact  that  control 
the  engaging  of  talent  for  films 
not  rest  with  the  Academy,  but  i 
sole  responsibility  of  the  prodij 
both  major  and  independent,  and] 
the  proper  function  of  the  AcaJ 
is  only  to  honor  achievemen 
presented. 


WOMPI  Show  Set 

NEW  ORLEANS,  Jan.  134 
New  Orleans  chapter  of  Womfflj 
the  Motion  Picture  Industry  will  | 
a  minstrel  show  on  Jan.  23  and  |  j 
Jesuit  Auditorium.  A  great  numtl| 
the  members  will  play  a  part  if  i 
show  with  Mrs.  Josie  Ory,  direct!  I 
the  interlocutor.  Proceeds  will  bell 
to  augment  their  service  treasury. 

tising-publicity  director,  also  a  J I 
lauded  Preminger's  indepem  | 
achievements. 

The  producer  replied  to  those 
have  contended  recently  that 
berate  promotional  efforts  to 
the  Leon  Uris  novel,  "Exodus"  ; 
seller  are  improper,  by  saying 
unless  a  literary  work  has  inh 
merit  it  would  not  be  possib 
make  it  a  best-seller.  "Only  a 
work  can  be  so  helped,"  he  sal 

David  Golding  Heard 

David  Golding,  advertising' 
licity  director  for  Preminger,  wh 
companied  him  here  from  the  ( 
discussed  details  of  the  forthco 
productions. 


In  April,  1958,  Sol  C.  Siegel, 


one 


of  the  motion  picture  industry's 
outstanding  producers,  was  appointed 
Vice-President  in  Charge  of  Production 
at  M-G-M  Studios. 

Under  Mr.  Siegel's  guidance  a  definite 
plan  for  a  long-range  production 
policy  has  been  developed,  with  Ben  Thau, 
Studio  Administrator,  and  the  Studio 
Executive  Committee. 

As  part  of  this  revitalized  program, 
creative  talent,  technical  skills  and 
plant  resources  have  been  realigned  to 
produce  the  strongest  and  most  efficient 
organization  in  our  Studio's  history. 

On  the  following  pages  you  will  find 
descriptions  of  pictures  which,  we  believe, 
represent  the  strongest  and  most  appealing 
line-up  of  M-G-M  attractions  in  many  years. 

With  the  enthusiastic  and  energetic 
support  of  our  entire  organization,  we 
hold  a  conviction  that  the  caliber  and  quality 
of  these  releases  will  be  continuously 
maintained  in  our  Studio  product. 


President 


Based  on  the  controversial 
new  novel  by  James  Jones,  author  of 
"From  Here  to  Eternity" 


SOL  C.  SIEGEL 


PRODUCTION  starring 


FRANK        DEAN  SHIRLEY 

S/NATRA  -MART/N-MacLA/NE 

SOME  CAME 

RUNNING 


MARTHA  HYER  •  ARTHUR  KENNEDY  •  NANCY  GATES  *  LEORA  DANA       JOHN  PATRICK 

ARTHUR  SHEEKMAN  •  Based .„ a  ^  »  JAMES  JONES •  ,„  CINEMASCOPE  mi  METR0C0L0R  •  m. *  VINCENTE  MINNELLI 


A  Milestone  in  Movie  Imagination! 


1er 


torn 

thu  mb  JJ 


TAMBLYN  ■  ALAN  YOUNG  ■  TERRY-THOMAS  ■  PETER  SELLERS  ■  JESSIE  MATTHEWS  ■  JUNE  THORBURN  ■  BERNARD  MILES  t  PUPPETOONS 

;r»e»STAN  FREBERG-scrria'  ladislas  fodor-mw^  brothers  grimni-st  peggy  lee  -  fred  spielman  -  janice  torre  -  kermit  goell 

A  GALAXY  PICTURE-D.reced  by  GEORGE  PAL 


A  great  love  story  told  against 
the  violence  and  passions  of  the 
frontier  that  inflamed  the  world! 


KeRR  Bi^ivjveR 

ANATOLE  LITVAK'S 


AN  ALBY  PICTURE  Produced  and  Directed  by 

with  KURT  KASZNAR  -  DAVID  KOSSOFF  -  MARIE  DAEMS-and  introducing  JASON  ROBARDS,  JR. -Screenplay  by  GEORGE  WM-inMETROCOLOR-  ANATOLE  LITVAK 


'58-'59  you  can  BANK  on  M- G  M.. .  Oft 


SUSPENSE. . .  ROMANCE. . 

in  the  breathlessly  paced 
HITCHCOCK  manner!! 


0  A  R Y  R  A  N  T 
EVA  MARIE  SAINT 
JAMES  MASON 

ALFRED  HITCHCOCK'S 

NORTH  BY  NORTHWEST 


co-starring 

JESSIE  ROYCE  LANDIS 


s™«»  pi„  b»  ERNEST  LEHMAN  m  VISTAylsl0N  „t  metrocolor  •  p..<»c.d  .»<  D„e,i.d  b,  ALFRED  HITCHCOCK 


'58-'59  you  can  BANK  on  M'G-M... 


)f J  Jg^        GUARDIANS  OF 

"KING  SOLOMON'S  MINES'' 


Screen  Play  by  JAMES  CLAVELL  •  Based  on  the  Novel  "KING  SOLOMON'S  MINES',  by  H.  RIDER  HAGGARD  •  Directed  by  KURT  NEUMANN  •  Produced  by  AL  ZIMBALIST 


Filmed  in  the  violence-stained  mountains  of  Greece.  An  American 
war  correspondent.. .  two  women.. .  historic  intrigue! 


ROBERT  MUM 


ELISABETH  MUELLER  STANLEY  BAKER  GIA  SCALA 

Screenp,ay  by  A.  I.  BEZZERIDES  •  in  CINEMASCOPE  •  A  CINEMAN  PICTURE  •  Directed  by  ROBERT  ALDRICH  •  Produced  by  RAYMOND  STROSS 


AUDREY  HEPBURN 'ANTHONY  PERKINS 
GREEN  MANSIONS 


W.  H.  HUDSON'S  unforgettable 
story  of  Love  and 
Adventure  in  the 


"Screen  Play  by  JAMES  COSTIGAN  and  DOROTHY  K I  N  G  S  L  E  Y  *  Based  on  the  Novel  by  WILLIAM  HENRY  HUDSON 

IN  CINEMASCOPE  and  METR0C0L0R  •  Directed  by  MEL  FERRER  •  Produced  by  EDMUND  GRAINGER 


'58-'59  you  can  BANK  on  M  G  M... 


^  +he  Hilarious  Novd  Dah/mg  Bt 


DEBBIE  REYNOLDS 
TONY  RANDALL 
PAUL  DOUGLAS 

The  MATING  GAME 


The  first  picture  about  the 
much-discussed  "beat  generation' 
brings  powerful  exploitation 
values  to  the 


an  ALBERT  ZUGSMITH 


IE  BEAT 
•ENEBATION 

STEVE  COCHRAN  MAMIE  VAN  DOREN 
RAY  DANTON  - FAY  SPAIN 
MAGGIE  HAYES  - JACKIE  COOGAN 

and  LOUIS  ARMSTRONG  AND  HIS  ALL-STARS 


Cues/  Stars:  CATHY  CROSBY 

RAY  ANTHONY  •  DICK  CONTINO 


Piay  by  LEWIS  MELTZER  and  RICHARD  MATHESON  •  Directed  by  CHARLES  HAAS 


The  star  and  creators  of  this  smash  Broadway  Musical... 
team  with  the  great  producer  and  director  of'GIGI"! 

an  ARTHUR  FREED  production 

judy  -HOLU  DAY*  dean  MARTI  N 


From  the  Play  by  BETTY  COMDEN  and  ADOLPH  GREEN  •  Directed  by  VINCENTE  MINNELLI  // 


'58-'59  you  can  BANK  on  M  GM...  [V*M 


DRAMA  .  .  .  from  the  most  controversial  subject  of  our  times! 


an  ALBERT  ZUGSMITH  PRODUCTION 


Quarter 


JULIE 

ANNA  KASHFI 

AGNES  MOOREHEAD  and  NAT  "KING"  COLE 

g„.u  Stars,  CATHY  CROSBY  •  RAY  ANTHONY  •  JACKIE  COOGAN  •  CHARLES  CHAPLIN,  n  •  BILLY  DANIELS 
s„«.  h.,  b,  FRANK  DAVIS  »d  FRANKLIN  COEN  •  « CINEMASCOPE  •  u  b,  HUGO  HAAS 


AND  YOU  CAN  BANK  ON  M-G-M  FOR  THE  FUTURE  TOO!  HERE  a 


The  compelling  novel  of  a  man  and  woman  drawn 
together  despite  a  strange  and  unusual  romantic  barrier. 

INGRID  BERGMAN 

A  SOL  C.  SIEGEL  PRODUCTION 


Winner  of  the  important  1957  Rosenthal  Award  for  distinguished 
literary  achievement.  New  York  Times  book  review  termed  it 
"A  powerful,  moving  and  true  novel  of  the  modern  South"  and 
The  New  Yorker  said,  "One  of  the  two  or  three  finest  of  the  year!' 

WILL  BE  PRODUCED  BY  AARON  ROSENBERG 


"Superb  scenes  that  glow  in  the  memory"  (New  York  Herald  Tribune) 
"A  notable  achievement . . . epic  grandeur"  (New  York  Times)  are 
just  a  few  of  the  words  of  praise  that  made  this  one  of  1958's 
best-sellers  and  a  Book  of  the  Month  Club  selection. 

Home  from  theJJlBL 

'  TO  BE  PRODUCED  BY  SOL  C.  SIEGEL 


Twenty-one  weeks  on  the  best-seller  lists,  this  widely  acclaimed 
novel  will  bring  a  world  of  adventure,  pathos  and  comedy  to  the 
screen.  A  top-star  cast  is  being  assembled  for  this  epic  chronicle 
of  the  wagon  trains  and  the  California  goldfields.  - 


The  Travels  of 

Jaimie  McPheeters 


from  LAWRENCE  WEINGARTEN,  producer  of  "cat  on  a  hot  tin  roof" 


FEW  OF  THE  PROPERTIES  NOW  BEING  PREPARED  FOR  PRODUCTION... 


From  Hammond  Innes'  exciting  best-seller.  A  Literary 
Guild  selection  and  Saturday  Evening  Post  serial! 

GARY  COOPER , 

THSWRfiCKoF  THE 

MRYDEARE 

PRODUCED  BY  JULIAN  BLAUSTEIN 


A  new  Tennessee  Williams  play  is  a  major  show  business 
event.  MGM  has  secured  pre-production  film  rights  to  his  latest, 
which  will  star  Paul  Newman  on  Broadway  under  the 
direction  of  Elia  Kazan.  This  combines  again  the  great  talents 
that  contributed  so  memorably  to  "Cat  On  A  Hot  Tin  Roof!' 

SW&L  BiRp  otolith. 


'58-'59  you  can  BANK  on  M  G  M...  ffift 


"The  impact  is  terrific"  said  top  book  trade  reviewer, 
Virginia  Kirkus,  of  this  sensational  first  novel 
whose  background  is  the  Burma  Road  and  guerilla 
warfare  during  World  War  II.  A  big  scale  but  intimate 
story  of  men,  their  loves  and  their  sacrifices. 

TO  BE  FILMED  IN  BURMA  BY  PRODUCER  EDMUND  GRAINGER 


An  educator's  block-busting  new  novel  dealing  with  a  high  school 
principal's  uphill  and  upbeat  struggle  to  combat  community-wide 
effects  when  shocking  student  orgies  are  discovered. 
Handled  constructively,  but  with  honest  and  driving  force. 

STRIKE  HEAVEN 
IK  THE  FACE 

PANDRO  S.  BERMAN  will  produce 


"The  book  I've  been  waiting  for  years  to  publish''  said  the 
president  of  the  Literary  Guild  whose  selection  it  is  for 
January  1959.  A  brilliant  drama  for  one  of  the  screen's  top 
feminine  stars  by  Romain  Gary,  author  of  "Roots  of  Heaven! 


JULIAN  BLAUSTEIN,  PRODUCER 


A  runaway  best-seller  for  over  a  year,  plus  Book  of  the  Month  Club, 

Reader's  Digest  magazine  and  syndication  in  34  newspapers. 

Authoress  Jean  Kerr's  hilarious  spotlight  on  everyday  life 

and  experiences  will  be  brought  to  the  screen  with 

all  the  importance  its  record-breaking  literary  history  demands. 

JOE  PASTERNAK  WILL  PRODUCE 


4. 


i 


Based  on  the  all-time  record  best-seller  by  Edna  Ferber 
of  "Giant"  and  "Showboat"  fame.  The  story  will  bring 
to  the  screen  all  the  epic  excitement  of  Oklahoma 
land-rush  days. 

EDMUND  GRAINGER  WILL  PRODUCE  WITH  AN  ALL-STAR  CAST 


Vicente  Blasco  Ibanez'  world-famous  classic,  set  against 
a  background  of  World  War  II  and  occupied  Paris, 
maintains  all  of  the  color,  excitement  and  impact 
of  the  original.  Planned  on  a  massive  scale. 

TheFOUR  HORSEMEN 
of  the  APOCALYPSE 

IT  WILL  BE  PRODUCED  BY  JULIAN  BLAUSTEIN 


day,  January  14,  1959 


Motion  Picture  Daily 


21 


he  Critics 
%y.  .  . 

ifluential  as  the  many  na- 
le  syndicated  TV  columnists, 
?  hundreds  of  local  news- 
critics  whose  views — though 
eritably  reflect  regional  pre- 
— more  often  than  not  have 
I  validity.  These  reporters, 
o  vote  again  this  year  in  the 
MOTION  PICTURE  DAILY- 
poll  of  television  talent  and 
added  a  variety  of  comments 
ir  views  of  the  industry, 
them   were    the  following 


.  Grant,  North  Idaho  Press, 
,  Idaho:  Commercials  too 
-lack  dignity— insult  intelli- 
f  viewers.  For  hard  sell.  Dennis 
s  hard  to  beat— sounds  "be- 
."  doesn't  irritate.  Hugh  James 
Eh,  tops  in  dignity,  fits  his  high 
ogram  like  a  glove.  Wonder 
going  to  happen  when  current 
iwesterns  run  their  course.  Be- 
sre  is  field  for  short-short-his- 
Think  nets  overlook  news- 
pace  to  sell  institutionally. 
• 

Elmore,  The  Vancouver  Sun, 
/er,  B.C.  Canada:  It  is  not 
l  the  content  of  the  network 
bs,  but  rather  when  the  better 
as  are  aired.  If  some  of  the 
t  programs  seen  on  Sunday 
town  at  prime  viewing  times 
die  week,  many  of  TV's  cri- 
dd  be  silenced.  There  is  also 
ick  of  live  drama  and  lively 


:ion-discussion 


programs. 


On 


;r  hand,  there  are  too  many 
many  of  which  are  bald 
)f  others. 

• 

Hoxie,  Independent  &  Press- 
k  Long  Beach,  Calif.:  The 
<r  improvement  is  much  too 
r  this  space.  The  history  of 
anient  in  this  country  is  such 
;re  is  little  doubt  but  that 
|  will  meet  any  challenge  and 
;iead  .  .  .  We,  the  viewer  will 
|e  of  that. 

• 

Bruning,  The  Coeur  d'Alene 
^oeur  d'Alene,  Idaho:  There 
|  room  on  the  networks  for 
1-musical  programs,  not  ya- 
rns with  music  thrown  in,  in- 
semi-classical  music;  more 
taries  of  the  sort  The  Twen- 
ntury  is  producing;  and  more 
on  serious  subjects  such  as 
'odd. 


gn  Critics  Elect 

•ers  of  the  Film  Critics'  Circle 
oreign  Language  Press  of  New 
cted  new  officers  for  the  com- 
•  The  new  president  is  James 
'S,  editor  of  the  Greek  Nation- 
Id;  elected  vice-president  is 

J.  Obierek,  editor  of  the 
>zas  ("Times")  and  the  new 

is  Wladislaw  Borzecki,  film 
Nowy  Swist,  the  Polish-lang- 
fly.  Sigmund  Gottlober  was 
d  executive  secretary  of  the 
r  his  19th  consecutive  year. 


Television  Today 


Kodak  to  Sponsor 
Re-Runs  of  'love  Lucy' 

The  Eastman  Kodak  Company  will 
become  a  sponsor  of  "I  Love  Lucy" 
re-runs  on  CBS  television  starting 
Friday,  it  was  announced  by  W.  B. 
Potter,  Kodak  vice-president  and  di- 
rector of  advertising. 

The  company  will  sponsor  segments 
of  the  program  from  11:15  to  11:30 
(E.S.T.)  on  alternate  Friday  mornings; 


the  program  is  a  daily  weekday  fea- 
ture from  11  A.M.  to  11:30  over 
Columbia. 

For  its  daytime  TV  advertising, 
Kodak  has  until  recently  sponsored  a 
15-minute  portion  of  "The  Jimmy 
Dean  Show"  telecast  on  alternate 
Fridays. 

Larger  Audience  Expected 

By  transferring  its  sponsorship  to  the 
"I  Love  Lucy"  re-runs,  Kodak  expects 
to  reach  a  larger  national  audience. 


One  Man's  TViews 


By  Pinky  Herman 


BLAKE  EDWARDS,  creator-producer  and  director  on  alternate  weeks 
of  "Peter  Gunn,"  the  hard-hitting  new  "NBCrime  doesn't  pay"  TV'er, 
left  for  Key  West,  Fla.,  Monday  to  direct  the  forthcoming  Universal- 
International  flicker,  "Operation  Petticoat,"  starring  Cary  Grant  and 
Tony  Curtis.  .  .  .  Warbler  Don  Casanave  starts  at  the  Poinciana  Club  in 
Palm  Beach  following  2  terrif  weeks  at  the  Whitehall  there.  Lad  rates  a 
regular  spot  on  a  net  TV  show.  .  .  .  Looks  like  Mutual  of  Omaha  will 
continue  to  sponsor  the  fast-climbing  quizzer,  "Keep  Talking,"  when  it 
moves  Feb.  8  to  a  new  TV  CBSlot.  Program,  a  Wolt  Associates  Package 
(Herb  Wolf,  Exec  Producer)  features  Carl  Reiner  as  Panel  Moderator. 
.  .  .  The  Colpix  platter,  "George  Burns  Sings,"  is  the  surprise  of  Record 
Row.  The  star  of  the  NBColgate  TV'er  warbles  four  ditties,  backed  up 
by  Jeff  Alexander's  Mellow  Men  Quartet,  which  certainly  rates  attention. 
.  .  .  Discovered  by  the  WNTAlented  Paul  Brenner,  Suzie  Lee,  16-year- 
old  TVenus  from  Verona,  New  Jersey,  makes  an  appearance  tomorrow 
afternoon  on  the  "Dick  ABClark  Show."  A  major  label  is  dangling  a 
tempting  recording  contract  to  Suzie  who's  as  easy  on  the  orbs  as  on 
the  ears.  .  .  .  Glamorous  Ethel  Thorsen,  currently  seen  Saturdays  (6:00 
P.M.)  on  Channel  9,  starts  her  9th  year  on  the  nets.  .  .  .  Two  weeks  ago, 
Johnny  Carson  was  hobbling  about  on  crutches  yet  on  Monday  nite  he 
was  seen  as  a  dance  contestant  on  the  "Arthur  Murray  Show,"  on  NBC. 
.  .  .  The  initial  series,  wholly-owned,  produced  and  distributed  by  the 
Trans-Lux  TV  Corp.  is  "Felix,  The  Cat,"  of  which  there  will  be  104 
episodes  available  by  September.  Prexy  of  the  newly-formed  division  of 
Trans-Lux  is  Robert  Brandt  with  Richard  Carlton,  TVeep  in  charge.  .  .  . 

^  ^  ^ 
One  of  the  most  popular  "Mr.  &  Mrs."  teams  in  the  land  is  WMAL's 
(Washington  D.C.)  Jerry  &  Jimma  Strong,  who  start  their  eighth  con- 
secutive year  next  month.  Can  you  just  imagine  the  small  talk  that 
listeners  are  privvy  to  during  the  daily  five  hours 
during  which  Jerry  and  Jimma  split  infinitives,  hairs 
and  an  occasional  discordant  platter?  .  .  .  Dr.  Victor 
King's  efficient  handling  of  the  station's  programs 
and  the  friendly  and  hep  chatter  on  Bob  Garick's 
"From  Where  I  Sit"  series,  is  WWIN-ing  friends  and 
influencing  Baltimoreans.  .  .  .  Since  acquisition  of 
Channel  10  by  National  Airlines,  Prexy  Ted  Baker 
has  programmed  more  than  the  average  number  of 
hours  devoted  to  "Public  Service"  over  WPST, 
Miami.  Seems  to  this  observer  TV  could  use  more 
men  of  his  calibre  and  sense  of  civic  duty.  .  .  .  Lou 
Wilson,  with  30  years  experience  in  management 
field,  associated  with  Wm.  Morris,  MCA  and  later  his  own  firm,  has 
joined  Ashley-Steiner  Agency  and  will  head  the  firm's  American-Eu- 
ropean TV  activities.  ...  At  the  banquet,  held  last  Saturday  at  the 
Beverly  Hilton  Hotel  by  the  Sunair  Foundation  for  Asthmatic  Children, 
Milton  Berle  was  given  another  new  title— NBComedian  of  the  Century. 


Jerry  &  Jimma 


Who's  Where 


The  appointment  of  John  Desmond 
as  WCBS-TV  staff  director  was  an- 
nounced by  Dan  Gallagher,  program 
director  of  WCBS-TV.  Desmond's 
first  assignment  will  be  as  director  of 
"Camera  Three,"  seen  every  week  on 
more  than  90  affiliated  stations  of  the 
CBS  Television  Network. 


VanBuren  W.  De  Vries,  vice-pres- 
ident of  Transcontinent  Television 
Corp.,  has  assumed  the  general  man- 
agership of  WGR-Badio,  Buffalo,  add- 
ing this  responsibility  to  his  previous 
assignment  as  general  manager  of 
WCR-TV. 


Hal  Persons  has  been  appointed  ac- 
count supervisor  of  Van  Praag  Pro- 
ductions, producers  of  television  and 
industrial  motion  pictures,  according 
to  an  announcement  by  William  Van 
Praag,  president  of  Van  Praag  Pro- 
ductions, New  York,  Detroit,  Miami, 
and  Hollywood.  He  will  also  handle 
sales  promotion  and  publicity.  Before 
joining  the  company,  he  was  account 
executive  for  Harry  S.  Goodman  Pro- 
ductions. 

□ 

John  O.  Downey  has  been  named  to 
the  program  department  of  the  CBS 
Television  Stations  Division  in  New 
York,  it  was  announced  by  Craig 
Lawrence,  vice-president  in  charge  of 
CBS  owned  television  stations.  He 
will  be  working  with  Hal  Hough,  di- 
rector of  program  services  for  the 
CBS  television  stations. 


Richard  J.  Muller,  former  director 
of  news  and  special  events  for  WHCT 
(Channel  18),  Hartford,  CBS-TV 
owned-and-operated  outlet,  has  taken 
a  similar  post  at  WNBC  (Channel  30), 
West  Hartford,  NBC-TV  owned-and- 
operated  outlet. 

Sketchbook  Branch 

BUFFALO,  N.  Y.,  Jan.  ^-Estab- 
lishment of  a  Buffalo  branch  of  Sketch- 
book Films  Inc.  of  North  Hollywood, 
Calif.,  producers  of  animated  and 
live-action  films  for  television  and 
industry,  has  been  announced.  Tino 
Bellanco  has  been  appointed  manager 
of  the  Buffalo  branch.  The  Hollywood 
company  was  formed  bv  Alexander  D. 
Amatuzio,  former  Buffalonian  and 
graduate  of  Lafayette  High  School. 
Mr.  Bellanca  is  director  of  dramatics 
in  Canisius  College. 


W  olff  Back  with  Y&R 

Nat  Wolff,  formerly  a  vice-presi- 
dent of  Young  &  Rubicam  and  more 
recently  with  NBC  as  director  of  pro- 
gram development,  is  rejoining  Y&R 
as  vice-president  in  the  radio-televi- 
sion department  of  the  agency. 


L 


22 


Motion  Picture  Daily 


Wednesday,  January  14 


Roach  Forms 


(Continued  from  page  1) 
will  be  supplied  by  DCA,  which,  re- 
taining that  name,  will  function  as  a 
production  unit,  financing  pictures  and 
acquiring  product  from  independent 
producers. 

Roach  will  produce  from  12  to  15 
films  annually  in  Hollywood,  he  said. 
Others  will  be  made  abroad  with  from 
six  to  eight  expected  this  year  as  part 
of  the  previously  announced  deal 
Roach  has  with  Bob  Bradford  of  Hy- 
Ford  Productions.  This  arrangement 
involves  some  $10,000,000  and  calls 
for  20  pictures  to  be  made  abroad 
over  a  period  of  years.  Deals  with 
other  producers  abroad  are  being  dis- 
cussed. 

Now  Negotiating  for  Two 

At  the  present  time,  Schwartz  said, 
DCA  is  negotiating  for  two  films,  one 
European  and  one  American,  which 
would  be  distributed  through  the  new 
company.  DCA  now  has  some  $1,125,- 
000  tied  up  in  distribution  advances, 
and  as  these  funds  are  realized,  they 
will  be  reinvested  in  new  productions. 

First  of  the  new  films,  Schwartz 
said,  will  probably  be  "Finian's  Rain- 
bow," an  animated  cartoon  in  which 
the  company  now  has  a  large  invest- 
ment. A  sound  track  has  been  com- 
pleted but  production  was  suspended 
after  that.  Expectations  are  to  resume 
this  summer. 

Management  of  the  Hal  Roach  Dis- 
tribution Corp.  will  consist  of  Roach, 
as  chairman  of  the  board;  Schwartz, 
president;  Sachson,  vice-president  and 


RKO  Rochester  Theatre 
To  Mark  30th  Year 

Special  to  THE  DAILY 

ROCHESTER,  N.  Y.,  Jan.  13.-The 
RKO-Palace  here  will  celebrate  its 
30th  anniversary  on  Jan.  21.  The 
house  was  opened  on  Christmas  in 
1928,  but  the  birthday  celebration  was 
delayed  three  weeks  to  coincide  with 
the  opening  of  "Auntie  Mame." 

District  Manager  Jay  Golden  and 
Manager  Frank  Lindcamp  are  plan- 
ning a  big  celebration.  One  of  the 
events  on  the  program  will  be  the  re- 
opening of  the  $125,000  organ  that 
Tom  Crierson  used  to  play  and  old 
son"  slides  will  be   flashed  on  the 


general  sales  manager;  Mitchell  Klupt, 
vice-president  and  treasurer;  Herbert 
R.  Gelbspan,  vice-president;  and  Her- 
bert Schrank,  secretary. 

All  personnel  of  the  DCA  home 
office  and  its  12  exchange  offices  will 
be  transferred  to  the  Hal  Roach  Dis- 
tribution Corp. 

Sachson  said  that  as  soon  as  the 
new  flow  of  product  from  the  Hal 
Roach  Studios  and  other  independent 
producers  becomes  available  the  com- 
pany will  increase  its  national  sales 
force,  establishing  additional  branches 
at  strategic  points  and  putting  on  more 
field  men. 

The  new  company  will  release  its 
first  picture  in  late  March  or  early 
April.  This  will  be  "The  Scavengers," 
a  John  Cromwell  production  starring 
Carol  Ohmart  and  Vince  Edwards. 

Hal  Roach  Studios  is  wholly  owned 
by  the  Scranton  Corp.,  as  is  MBS. 


THE  NINTH  AMUAL 
COMMUNION  BREAKFAST 


for  Catholic  people  of  the  Motion  Picture 
Industry  in  the  New  York  area  will  be 
held  Sunday,  January  25.  Mass  at  nine 
o'clock  at  St.  Patrick's  Cathedral,  with 
breakfast  immediately  following  in  the 
Grand  Ballroom  of  the  Hotel  Waldorf- 
Astoria. 

For  information  and  tickets,  communicate 
with  the  member  of  the  Sponsoring  Com- 
mittee in  Your  Office,  or  Miss  Marguerite 
Bourdette,  Room  1107,  1501  Broadway. 
Tel.:  BRyant  9-8700. 

(Tickets  $3.75  each) 


REVIEW: 

Stranger  in  My  Arms 


Universal — CinemaScope 


The  prolific  Robert  Wilder  has  authored  several  works  which 
found  their  wav  to  the  screen  and  for  the  most  part  with  sign 
success.  "Stranger  in  Mv  Arms"  is  no  exception.  Based  on  the  1 
novel,  "And  Ride  a  Tiger,"  the  film  offers  an  engrossing  study  of  t 
possessive  mother  who  must  have  her  dead  soldier  son  a  hero,  at 
ever  cost,  and  the  manner  in  which  she  very  nearly  wrecks  ■ 
lives  in  seeking  that  end. 

The  motion  picture  constructed  from  the  Wilder  original  shoi 
found  particularly  appealing  to  women,  although  not  exclusively  s 
may  verv  well  be  sold  with  the  feminine  appeal  predominantly  in 
Two  really  strong  cast  names  are  available  for  marquee  purposes 
of  June  Allyson  and  Jeff  Chandler,  while  the  support  includes 
Sandra  Dee,  fast  establishing  a  fine  reputation  for  herself;  Chad 
burn,  Mary  Astor  and  Conrad  Nagel. 

Peter  Berneis  has  constructed  a  good,  closely-knit  script  fro 
Wilder  novel,  and  Helmut  Kautner  has  directed  with  effective  sim 
Ross  Hunter  was  the  producer.  It  is  a  well  turned  production,  in  (Ji 
Scope. 

Chandler,  test  pilot  with  something  weighing  heavily  on  his  rr 
asked  bv  his  superior  officer  to  attend  the  ceremonial  opening  of 
pita!  to  the  memory  of  Peter  Graves,  who  died  on  a  life  raft  on  th 
sea  during  the  Korean  conflict.  Chandler  was  with  him  when  hj 
Miss  Allvson,  widow  of  the  dead  man,  also  asks  him  to  attend, 
provide  the  family  with  information  about  the  son  and  husband.  1 
his  initial  ref  usal,  Chandler  attends  and  finds  a  situation  where  the  \ '. 
family  dominates  the  town,  where  the  mother,  Miss  Astor,  has  de\ 
a  fixation  that  her  son  was  a  great  hero;  where  the  young  widov, 
Allvson,  is  completely  subject  to  the  will  of  the  mother;  the  father, 
opposes  her,  but  too  weakly;  the  daughter,  Miss  Dee,  understai 
situation  and  rebels  against  it,  and  the  grandfather,  Coburn, 
political  power,  aids  and  abets  his  daughter-in-law's  intent  to 
the  Medal  of  Honor  for  her  son. 

Chandler,  attracted  to  Miss  Allyson,  tries  to  steer  her  from  th 
of  the  mother  and  his  motives  are  misunderstood.  But  finally, 
bitterness  and  torment,  Miss  Allyson  realizes  the  love  she  thoug 
Astor  bore  her  was  really  hate  for  having  taken  her  son,  and  CI 
driven  to  desperate  measures,  reveals  that  the  son  was  no  hero 
coward  who  took  his  own  life.  Miss  Allvson  is  free  of  bondage,  ai 
Astor  comes  to  face  reality  with  her  husband  and  daughter. 

The  story,  in  the  hands  of  a  competent  cast  and  with  able  di 
plays  most  effectively  and  holds  the  attention  well.  Indeed,  it  lo 
a  highly  salable  item  of  motion  picture  merchandise. 
Running  time,  88  minutes.  General  classification.  Release,  in  Fc| 

Charles  S.  AaI 


To  Reintroduce  Bill 
On  Merger  Notices 

From   THE  DAILY  Bureau, 

WASHINGTON,  Jan.  13-House 
Judiciary  Committee  Chairman  Celler 
(D.,  N.  Y. )  said  he  would  reintroduce 
tomorrow  his  bill  to  require  large 
firms  to  give  the  government  advance 
notice  of  merger  plans. 

Sees   Need  for  Measure 

The  Judiciary  Committee  approved 
this  bill  in  the  last  Congress,  but  it 
got  hung  up  in  the  House  Rules  Com- 
mittee. Celler  said  he  felt  enactment 
of  this  legislation  was  needed  to  in- 
crease effective  enforcement  of  the 
anti-trust  laws. 


*-i  COMET 

(pure  jet ! ) 

ffiflht:  M0NAI 

(de  Luxe  and  First  Cl| 

frequency:  NIGHT 


(leaves  New  York 


destination:  L  ON  D  C 


Houck  Buys  Theatre 

NEW  ORLEANS,  Jan.  13.-Joy  N. 
Houck  has  purchased  the  Joy  Theatre 
here  from  Mrs.  VV.  Sendy. 


reservations  through  your  Trove 

BRITISH  OVERSEAS  AIRWAYS  CO 

Flights  from  New  York,  Boston 
Detroit,  San  Francisco,  Montreal, 
in  Atlanta,  Dallas.  Los  Angeles,  IV 
ailelphia.  Pittsburgh.  Washington- 
Winnipeg.  Toronto. 


SPECIAL 
EVENTS 


COMBINE 
BUSINESS  WITH 
PLEASURE. 


FRESH 
IDEAS 


6th  NATIONAL  ALLIED  DRIVE-IN  CONVENTION 

PENN-SHERATON  HOTEL  PITTSBURGH,  PA. 
JAN.  26-27-28,  1959 


REASONS  WHY  YOU  SHOULD  MAKE  IT 
A  "MUST"  TO  ATTEND  THIS  CONVENTION 

(member  or  non-member  of  Allied) 


.  TRADE  SHOV/ ••  •  pROVEN  IDEAS 

^  CUHfu  uD>ne  workshop  ^  p 

7*  -r      UB  D  ^tR  iUa  first  time 

9*  _-.Kin  \H0V3- 


MEN 


25 


24 


Motion  Picture  Daily 


Wednesday,  January  I| 


National 
Pre -Selling 


TWENTY-EIGHT  years  ago  a 
London  parlormaid  named  Gladys 
Aylward  left  her  job  and  set  off  alone 
for  China  to  work  as  a  missionary. 
After  a  hazardous  journey  through 
Siberia,  she  arrived  in  Yangshen  and 
began  devoutly  caring  for  the  Chi- 
nese. She  has  been  at  it  ever  since, 
unknown  until  publication  last  year  of 
an  account  of  her  life,  "The  Small 
Woman."  Now,  with  the  release  of 
20th-Fox's  "The  Inn  of  The  Sixth 
Happiness"  in  De  Luxe  color,  her 
fame  will  be  worldwide. 

"Life"  in  the  Jan.  12  issue  has 
published  a  pictorial  essay  on  the 
film  made  on  location  in  Wales.  The 
article  also  has  photos  of  Miss  Ayl- 
ward, who  is  carrying  on  her  life's 
work  in  Formosa. 

• 

"torn  thumb,"  that  enchantingly 
told  fairy  tale,  won  the  "Parents' 
Magazine"  Family  Medal  Award  for 
December  and  "The  Geisha  Boy"  star- 
ring Jerry  Lewis,  who  plays  a  magi- 
cian in  Japan  with  a  Japanese  young- 
ster as  an  assistant,  won  the  "Par- 
ent's" Medal  for  January. 

• 

"The  Perfect  Furlough"  is  the  UI 
comedy  about  a  Parisian  holiday  en- 
joyed by  a  G.I.  and  a  beautiful  girl. 
This  furlough  was  planned  to  boost 
the  morale  of  the  troops  stationed  on 
a  polar  base. 

Florence  Somers  in  the  January  is- 
sue of  "Redbook"  says,  "There's  plenty 
of  room  for  humorous  incidents  in 
such  a  situation  and  this  comedy  is 
full  of  laughs."  Tony  Curtis  plays  the 
G.I.,  Janet  Leigh  is  the  Army  lieu- 
tenant and  Linda  Cristal,  the  beauti- 
ful girl. 

• 

Alice  Kastberg  of  the  '!Ladies 
Home  Journal"  tells  in  the  January 
issue,  how  she  appeared  in  the  film 
"Naked  Eye"  and  did  not  know  she 
was  being  photographed  until  she  saw 
herself  on  the  screen.  She  said  she 
merely  went  into  a  camera  store  to 
buy  a  roll  of  film,  and  was  floored 
when  she  saw  herself  on  the  screen. 
That  is  almost  as  good  as  being  dis- 
covered at  Schwab's  drug  store  in 
Hollywood. 

• 

Edward  Everett  Tanner  HI,  the 
author  of  the  novel  on  which  "Auntie 
Mame,"  the  Warner  film,  was  based, 
is  profiled  pictorially  in  the  Jan.  20 
issue  of  "Look."  This  film  is  breaking 
records  at  Radio  City  Music  Hall. 

The  article  stars  off  on  a  two-page 
spread  with  Rosalind  Russell  in  many 
of  the  striking  Orry-Kelly  costumes 
which  she  wears  in  the  picture.  A 
comedy  skit,  shown  in  a  series  of 
photos,  at  author  Tanner's  home  helps 
to  explain  why  his  stories  create  so 
much  laughter. 

• 

Sal  Mineo,  in  a  signed  article  ap- 
pearing in  the  January  issue  of  "Sev- 
enteen," tells  about  his  role  as  "White 


REVIEW: 

The  Last  Mile 

UA — Vanguard 


This  grim  and  totally  unrelieved  story  of  violence  and  death  is  marked 
by  extraordinary  performances  by  Mickey  Roonev,  who  has  carved  out 
a  niche  for  himself  as  a  killer,  and  by  stage  and  television  players  new 
to  the  screen  but  deft  and  adaptable  in  their  parts. 

It  is  the  third  and  most  ambitious  project  by  the  voung  and  enthu- 
siastic production  partnership  of  Max  Rosenberg  and  Milton  Subotsky 
and  was  made  entirely  in  New  York  with  production  polish  and  technical 
competence  the  equal  of  anv  Hollywood  product. 

The  story  is  from  the  successful  Broadway  play  of  the  1920's  and 
adheres,  as  did  the  original  plav,  to  a  single  minded  indictment  of  capital 
punishment.  As  such  it  is  riding  a  new  and  increasing  wave  of  con- 
troversy which  mav  help  it  at  the  box  office. 

The  action  takes  place  wholly  in  the  death  house  of  a  state  prison  and 
the  first  half  of  the  picture  dwells  heavily  on  the  fears,  the  hopes  of  a 
stay,  and  the  bitter  resentment  of  the  eight  prisoners  awaiting  their  turn 
in  the  electric  chair.  Roonev  plays  Killer  Mears,  most  depraved  of  the 
lot,  whose  flaming  hatred  of  the  sadistic  guards  finally  erupts  in  a  wild 
and  bloodv  prison  break. 

Other  prisoners  are  played  by  Harry  Millard,  John  McCurry,  Ford 
Rainev,  John  Seven,  Michael  Constantine,  John  Vari  and  George  Marcy. 
Clifford  David  is  the  second  lead  as  the  young  and  frightened  idealist 
who  in  the  end  revolts  against  Rooney's  cold  blooded  cruelty.  Frank 
Overton  plays  the  chaplain  whose  unwavering  faith  and  total  lack  of 
fear  cows  and  then  enrages  Rooney. 

The  last  part  of  the  picture,  a  bloodv  battle  between  the  prisoners 
who  have  overpowered  the  guards,  taken  possession  of  the  cellblock  and 
hold  three  of  the  guards  and  the  chaplain  as  hostages,  is  grim,  violent  and 
eruptive.  At  the  climax  Roonev,  who  has  already  shot  two  of  the  guards 
in  cold  blood,  threatens  to  similarly  kill  Overton  unless  the  warden,  Alan 
Bunce,  gives  him  a  clear  passage  to  freedom.  David  revolts  at  this,  grap- 
ples with  Roonev  and  is  hit  by  a  machine  gun  bullet  from  outside  the 
cells.  Overton  pleads  with  Rooney  to  surrender  and  get  David  to  a  doctor 
but  David  begs  not  to  be  patched  up  onlv  to  die  again.  Roonev  shoots 
him  and  then,  knowing  his  cause  is  hopeless,  walks  out  into  a  hail  of 
machine  gun  bullets. 

It  is  a  powerful  document,  even  if  one  sided,  and  a  very  ably  acted 
motion  picture.  Howard  Koch  directed  with  a  proper  eye  for  timing  and 
suspense. 

Running  time,  81  minutes.  Adult  classification.  Release,  in  January. 

James  D.  Ivers 


'Old  Man' 

( Continued  from  page  1 ) 
president.  The  film  has  been  presented 
previously   only    in    selected  special 
engagements  on  a  reserved-seat  basis. 

More  than  300  theatres  in  the  New 
York  metropolitan  area  will  be  in- 
volved in  the  saturation  booking,  com- 
bined with  110  theatres  in  metropolitan 
Los  Angeles.  During  the  three-week 
period,  a  total  of  nearly  500  prints  of 
"The  Old  Man  and  the  Sea"  will  be 
utilized,  110  in  the  New  York  area,  45 
in  the  Los  Angeles  area  and  more  than 
300  elsewhere  across  the  country. 

Bull"  in  Walt  Disney's  "Tonka."  Sal 
says  he  had  never  been  on  a  horse  in 
his  life.  Therefore,  to  prepare  him- 
self for  the  part  of  an  Indian  brave, 
he  spent  six  hours  a  day,  seven  days 
a  week,  for  four  weeks  learning  how 
to  ride.  He  did  this  because  he  in- 
sisted on  doing  his  own  riding,  and 
refused  to  use  a  stunt  man  for  the 
difficult  scenes.  He  was  thrown  dur- 
ing one  of  the  scenes  and  ended  up 
with  a  broken  kneecap. 

Walter  Haas 


Cleveland  Council  Sets 
Kid  Matinee  Symposium 

Special  to  THE  DAILY 

CLEVELAND,  Jan.  13.-The  Mo- 
tion Picture  Council  of  Greater  Cleve- 
land will  meet  Thursday  in  The  Hig- 
bee  Company  for  a  symposium  on 
Children's  Matinees  conducted  by 
Mrs.  James  S.  Mumper,  Children's 
Matinee  chairman.  Panel  speakers  will 
be  Judge  Albert  A.  Woldman  of  the 
Juvenile  Court  of  Cuyahoga  County, 
touching  on  his  court  experiences;  Mrs. 
Anne  Falther  Laganke,  director  of 
Family  Health  Association,  talking  on 
the  health  and  family  viewpoint,  and 
Harry  H.  Anderson  principal  of  May- 
flower Elementary  School  speaking 
from  an  educator's  point  of  view. 

Subject  of  the  symposium  is  "Is  It 
Up  To  Us?"  The  subject  is  apparently 
a  follow-up  of  the  Council's  efforts  to 
extend  the  special  Saturday  movie 
matinees  for  children  and  the  exhi- 
bitor response  that  they  will  gladly 
show  the  approved  pictures  if  the 
Council  will  make  an  effort  to  see  that 
the  children  attend  these  special  pro- 
grams. 


'Sinbad'  Gross  $3,484,0 
In  400  Theatres,  19  Do 

Special  to  THE  DAILY 

NEW  ORLEANS,  Jan.  13.  . 
first    19    days    of  domestic 
through  Jan.  4,  Columbia's  "1 
Voyage  of  Sinbad"  grossed  $ 
000  at  the  boxoffices  of  400  tl 
it  was  reported  today  by  Rub 
ter,  vice-president  and  genera, 
ager,  here  for  a  sales  meeting, 
also  said  that  reports  from  las) 
end,  the  first  since  the  end 
Christmas-New  Year  holiday 
indicate  that  the  film  is  mair 
the  same  pace  with  which  it 


World  Film  Festin 
Slated  in  Argentk 

Special  to  THE  DAILY 

BUENOS  AIRES,  Jan.  10  fj 
Mail)— The  Argentine  Associa 
Film  Critics  is  organizing  at 
national  Film  Festival  to  take 
Mar  del  Plata,  Argentina's  m 
shionable  summer  resort,  25i 
from  Buenos  Aires. 

The  Federation  Internation 
Associations  du  Producteurs  d  i 
has  already  acknowledged  reo 
and  the  Argentine  National 
of  Cinematography  has  also  i 
the  event,  which  will  take  pi  j 
tween  the  10th  and  20th  of 

Invitations  have  already  b 
tended  to  the  following  22  cc 
England,  Spain,  France,  Ital 
many,  Sweden,  Switzerland,  ! 
Russia,  Denmark,  Finland, 
Hungary,  Czechoslovakia,  Yu^j 
Japan,  United  States,  Mexico, 
India,  Brazil  and  Chile. 


Miss  Taylor  Name 

( Continued  from  page  I 
annual  drive-in  convention  hetl 
Taylor  was  cited  for  her  "sufl 
and  meritorious  contribution 
to  two  outstanding  box  office 
tions  of  1958,  'Cat  on  a  Hot  1 
and  'Raintree  County.'  " 

Miss  Taylor  was  the  top 
tar  in  the  1958  poll  of  e 
taken  by  "Motion  Picture  He)! 
Fame  Magazine  to  name  the 
money-making  stars  of  the  y 

The  new  Hollywood  per; 
who  will  attend  the  convent  ! 
also  announced  today.  They' 
Morrow,  James  Darren  and  E  j 
lund  of  Columbia  and  Lind; 
of  Universal. 


Consultants  Organ 

Organization  of  Thana  Sko 
sociates  to  offer  editorial  at 
services  in  the  motion  pictur 
television  and  theatrical  fie  j 
announced  here.  Additionally, 
firm  will  provide  its  client  f 
with  advertising-publicity-exj  || 
programs  tailored  to  their  ir| 
connection  with  its  proposed 
services,  TSA  will  analyze 
properties  with  regard  to  the  i ! 
film,  radio-television  and  I 
theatre  markets. 


\=m  MOTION  PICTURE 

II  DAI  LY  M 


NEW  YORK,  U.S.A.,  THURSDAY,  JANUARY  15,  1959 


Television's  Top 
Stars  of  the  Year 


Critics  Name  the  Winners 
In  the  Daily-Fame  Annual  Poll 


DINAH  SHORE 


DINAH  SHORE,  long  a  winner  in  individual  categories,  this  year  was  named 
Champion  of  Champions — Best  Television  Performer,  in  the  tenth  annual 
Television  Today  poll  of  television  critics  and  columnists.  Best  Network  Pro- 
gram— Champion  of  Champions  was  Playhouse  90,  the  CBS  network  show 
which  has  held  this  position  for  three  consecutive  years.  The  poll  is  conducted 
annually  by  Television  Today  and   


Motion  Pictube  Daily  for  Fame 
Magazine. 

In  addition  to  their  positions  as 
Champions,  Miss  Shore  took  first 
place  in   the   Best  Female  Vocalist 


category  for  the  seventh  year  and 
Playhouse  90  was  named  Best  Dra- 
matic Program. 

Perry  Como,  last  year's  Champion 
( Continued  on  page  4 ) 


85,  NO.  9 


st  Since  ' 54 

=  ibstantial 

''i crease  in 

II 

CA  Fees  Set 



5  Keep  It  Self-Sustaining 
ier  New  Conditions 

sharp  upward  revision  in  fees  of 
industry's  Production  Code  Ad- 
oration to  meet  present-day  pro- 
ion  conditions  was  approved  by 
Motion  Picture  Association  board 
irectors  yesterday. 
I  le  new  schedule  establishes  a  new 
*ory  of  feature  negative  costs— 
?  over  $1,500,000,  and  eliminates 
revises  several  other  categories, 
tofore  the  highest  negative  cost 
bory  was  for  features  costing  more 
•  $500,000. 

'  oduction  Code  Administration  fees 
designed  to  maintain  the  PCA 
i  self-sustaining  basis.  Thus  the 
iges  made  take  into  account  not 

1      (  Continued  on  page  6) 

'Ben-Hur'  Is  'Big' 
In  All  Respects 

By  FLOYD  STONE 

j3en-Hur"  is  big,  all  right.  A  million 
nds   of   concrete.    Two  hundred 
-  fifty  miles   of  steel  tubing.  A 
u  m  15  stories  high.  And,  millions 
vords  written;  billions,  probably, 
doe  written.  Yesterday,  at  MGM, 
i-man    Morgan    Hudgins  talked 
*e  about  statistics,  but  mostly  about 
e  words. 

fhey  are  the  result  of  his  work; 
i  and  other  MGM  publicists'.  The 
M  men  have  pre-sold  for  ten 
iths,  and  the  biggest  picture  ever 
(Continued  on  page  6) 

scar'  Broadcast 
>  Run  105  Minutes 

From  THE  DAILY  Bureau 

IOLLYWOOD,    Jan.    14   -  The 
jthening  of  the  31st  annual  "Oscar" 
itations  show  to  one  hour  and 
ninutes  and  coverage  by  Canadian 
vision  and  Alaskan  radio  were  dis- 
ced today  by  the  Academy  of  Mo- 
Picture  Arts  and  Sciences.  Under 
(Continued  on  page  2) 


... 


Industry  Leaders  Honor 
Fabian  on  60th  Birthday 

Close  to  300  leaders  of  the  amuse- 
ment world  and  motion  picture  in- 
dustry joined  in  a  60th  birthday  cele- 
bration in  honor  of  Si  Fabian,  presi- 
dent of  Stanley  Warner,  last  night, 
at  the  Sheraton-East  Hotel  here. 

Barney  Balaban,  president  of  Para- 
( Continued  on  page  6 ) 


Goodwin  Resigns  as 
President  of  MBC 

Bernard  Goodwin  announced  yes- 
terday he  has  resigned  as  president 
and  director  of  Metropolitan  Broad- 
casting Corp.  An  agreement  settling 
his  long-term  contract  with  the  com- 
pany has  just  been  concluded. 

Goodwin  occupied  the  MBC  offices 
(Continued  on  page  6) 


TEN  CENTS 


Ends  Wait 

MP  A  Votes  to 
Back  Compo 
Another  Year 


Plans  Dues  Drive  After 
Program  Set  with  ACE 

The  Motion  Picture  Association 
board  of  directors  at  its  meeting  here 
yesterday  agreed  to  support  Compo 
in  1959  on  the  same  basis  as  hereto- 
fore, by  matching  exhibitor  contribu- 
tions to  Compo. 

MPAA's  action  clears  the  way  for 
a  dues  collection  drive  by  Compo 
among  the  exhibitors  of  the  nation. 
A  start  will  be  made  as  soon  as 
possible,  it  was  stated  at  Compo  head- 
quarters, but  it  was  pointed  out  that 
before  actual  collections  are  begun 
Compo  must  agree  with  the  American 
Congress  of  Exhibitors  on  the  specifics 
of  a  1959  program  in  order  to  avoid 
duplication  of  effort  where  the  new 
exhibitor  congress  is  concerned. 

In  earlier  Compo  and  ACE  meet- 
(Continued  on  page  6) 

Ludwig  Heads  B.V.: 
Gaudreau  Is  Promoted 

Irving  H.  Ludwig  has  been  elected 
president  and  general  sales  manager 
of  the  Buena  Vista  Film  Distribution 
Co.  by  the  board  of  directors,  it  was 
announced  here  yesterday. 

Ludwig,  formerly  vice-president 
and  domestic  sales  manager,  succeeds 
Leo  F.  Samuels,  who  resigned  last 
week,  effective  immediately. 

At  the  same  time  the  B.V.  board 
announced  the  promotion  of  Louis  E. 
Gaudreau  to  the  newly  created  post 
of  executive  vice-president  and  treas- 
( Continued  on  page  2 ) 

'59  Drive-In  Prospects 
On  Allied  Meet  Agenda 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  14-Prospects 
for  the  1959  drive-in  theatre  season 
will  be  the  subject  of  discussion  at 
the  first  session  of  the  Allied  States 
drive-in  convention  to  be  held  at 
the  Penn  Sheraton  Hotel  here,  Jan. 
26-28. 

Results  of  studies  by  a  business 
(Continued  on  page  6) 


Exhibitors  of  8  Central  States  Join  to 
Boost  Business  with  Own  'Tree'  Drive 


Special  to  THE  DAILY 

DES  MOINES,  Jan.  14.— Exhibitors  in  an  eight-state  mid-Central  area  will 
band  together  next  month  in  a  joint  endeavor  to  increase  theatre  attendance 
by  devising  their  own  sales  promotion  campaign,  supplementing  that  of  the 
distributor,  on  a   


specific  picture. 

Myron  N. 
Blank,  president 
o  f  Central 
States  Theatre 
Corp.  of  this 
city,  who  will 
have  a  leading 
part  in  the  proj- 
ect, said  Warner 
Bros.  "The 
Hanging  Tree" 
has  been  chosen 
for  the  cam- 
paign. The  dis- 
tributor will  cooperate,  he  said,  by 


Myron  Blank 


making  approximately  90  prints 
available  in  the  eight-state  territory 
for  an  early  February  kick-off. 

Blank  said  the  idea  is  an  outgrowth 
of  an  area  conference  which  exhibi- 
tors of  Missouri,  Minnesota,  Iowa  and 
Nebraska  held  last  month  to  discuss 
possible  cooperative  projects  to  im- 
prove theatre  attendance  in  the  ter- 
ritory. In  the  meantime,  Minnesota 
exhibitors  conducted  joint  campaigns 
on  "Onionhead"  and  "Damn  Yankees" 
in  their  territory,  which  met  with  sub- 
stantial success. 

Exhibitors  in  the  eight-state  area 
( Continued  on  page  6 ) 


Motion  Picture  Daily 


PERSONAL 
MENTION 


SPYROS  P.  SKOURAS.  president 
of  20th  Century-Fox;  W.  C. 
Michel,  executive  vice-president,  and 
and  Charles  Einfeld,  vice-president, 
will  leave  New  York  today  for  the 
Coast. 

• 

Tom  Jones,  of  the  Jones  Booking 
Agency,  Atlanta,  has  returned  there 
with  Mrs.  Jones  from  Biloxi,  Miss. 
• 

Ned  Clarke,  Buena  Vista  foreign 
sales  manager,  and  his  associate,  Mel 
Ryder,  will  arrive  in  Hollywood  today 
from  New  York. 

• 

Leslie  Grade,  British  talent  agent, 
will  arrive  in  New  York  on  Saturday 
from  London  via  B.O.A.C. 

Ferde  Grofe,  Jr.,  producer,  has 
left  New  York  for  Manila. 

• 

Jack  Coltrane,  manager  of  the 
Ritz  Theatre,  Toccoa,  Ga.,  has  entered 
a  hospital  in  Gainesville,  Ga.,  for 
surgery. 

RFDA  Losing  Its  Two 
Manhattan  Showcases 

Rank  Film  Distributor  of  America, 
which  has  had  leases  on  two  mid- 
Manhattan  showcases,  will  be  without 
any  in  the  near  future. 

Arrangements  have  been  completed 
for  the  Odeon  to  be  taken  over  by 
Charles  Moss,  operator  of  the  Criterion 
and  other  theatres,  and  Rank's  lease 
on  Rugoff  &  Becker's  Sutton  will  ex- 
pire in  April.  Rank  already  is  out 
of  the  latter  house,  however,  because 
Rugoff  &  Becker  booked  MGM's  "Gigi" 
into  the  house  for  an  indeterminate 
run  when  Rank  had  no  suitable  prod- 
uct for  it. 


Ike  to  Receive  V.C. 
Delegation  on  Friday 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  14-Climaxing 
the  current  celebration  of  Variety 
Week,  President  Eisenhower  will  re- 
ceive a  delegation  of  Variety  Clubs 
International  at  the  White  House  Fri- 
day morning. 

The  delegation  will  give  him  a  per- 
sonal report  on  Variety's  32  years  of 
welfare  activity.  The  President  is  an 
honorary  member  of  Washington  Tent 
11. 

George  W.  Eby,  international  chief 
barker,  will  head  the  delegation. 
Members  will  include  John  H.  Harris, 
Nathan  D.  Golden,  Kim  Novak,  and 
Perry  Como. 


Phila.  Exhibitors  Back 
ACE;  to  Buy  Film  Stocks 

Special  to  THE  DAILY 

PHILADELPHIA,  Jan.  14.  -  En- 
dorsement of  the  purposes  and  ob- 
jectives of  the  American  Congress  of 
Exhibitors  and  approval  of  a  plan  for 
exhibitors  to  purchase  stock  in  film 
companies  were  voted  at  a  meeting 
of  exhibitors  in  this  exchange  ter- 
ritory at  the  Sheraton  Hotel  Monday. 
Present  on  the  dais  were  state  co- 
chairmen  William  Goldman,  Thomas 
Friday,  Frank  Damis,  V.  C.  Smith 
and  Jay  Emanuel.  Also  attending 
were  Harry  Goldberg  and  Lester  Krie- 
ger.  Goldman  presided. 

The  reports  of  the  actions  and  re- 
search made  of  the  various  commit- 
tees of  ACE  on  the  national  level 
were  read  by  the  state  co-chairmen, 
and  the  Philadelphia  exhibitors  ex- 
pressed great  enthusiasm  and  con- 
fidence in  the  program  ACE  has  em- 
barked upon. 

Endorsement  of  the  plan  for  the 
exhibitors  to  pledge  themselves  to  an 
organized  program  of  purchasing 
stock  in  all  film  companies  was  sug- 
gested by  Goldman.  Al  Boyd  an- 
nounced that  he  would  purchase 
$6,000  worth  of  film  company  stocks; 
$1,000  for  each  one  of  his  theatres. 
Many  other  exhibitors  expressed  simi- 
lar intentions. 


'•Oscar'  Broadcast 

( Continued  from  page  1 ) 
agreement  with  the  National  Broad- 
casting Company,  a  quarter  hour  will 
be  added  to  the  previously  an- 
nounced 90  minute-fare  on  192  sta- 
tions of  the  NBC  television  network 
and  radio  broadcast. 

Thirty-five  Canadian  stations  will 
carry  one  hour  of  the  ceremonies, 
bringing  the  total  number  of  North 
American  television  outlets  to  217. 

Including  Alaskan  stations,  the  num- 
ber of  commercial  radio  broadcast  out- 
lets total  199. 

Telecasts  and  broadcasts  of  the  pre- 
sentations at  Hollywood's  RKO  Pan- 
tages  Theatre  will  begin  at  10:30 
P.M.  Monday,  April  6,  and  conclude 
at  12:15  A.M.  EST. 


Exploitation  Group 
Plans  'Oscar'  Promotion 

Plans  to  set  up  distribution  chair- 
man and  co-chairmen  in  all  exchange 
areas  to  assist  in  promotion  of  the 
upcoming  Academy  Awards  telecast 
in  the  field  were  made  yesterday  at  a 
meeting  of  the  exploitation  coordinat- 
ing group  of  the  MPA  advertising- 
publicity  committee.  These  field  men 
will  work  with  local  exhibitor  chair- 
men to  coordinate  promotion  of  the 
April  event. 

Attending  yesterday's  meeting  were 
Rodney  Bush,  chairman  of  the  sub- 
committee, Emery  Austin,  Dick  Kahm, 
Jerry  Evans,  and  George  Nelson. 


Ludwig  Heads 

( Continued  from  page  1 ) 
urer  of  the  company.  Gaudreau  pre- 
viously  was   business   manager  and 
treasurer. 

A  veteran  with  broad  experience  in 
both  film  distribution  and  exhibition, 
Ludwig  has  been  affiliated  with  the 
Disney  organization  for  19  years  in 


Irving  Ludwig      Louis  Gaudreau 


a  variety  of  sales  positions.  He  played 
an  important  role  in  the  creation  of 
Buena  Vista  and  was  named  to  his 
previous  post  in  1953.  He  was  with 
the  Rugoff  and  Becker  theatre  chain 
in  an  executive  capacity  prior  to  join- 
ing Walt  Disney  Productions. 

Joined  Company  in  1954 

Following  a  26  year  career  with 
RKO  in  a  number  of  administrative 
and  executive  positions,  Gaudreau  en- 
tered the  Disney  firm  in  1954. 

The  new  appointments  are  effective 
immediately. 

704  Lists  195f-59 
Standing  Committees 

Standing  committees  of  Theatre 
Owners  of  America  for  1958-59  were 
announced  by  TOA  headquarters  here 
yesterday.  Chairmen  of  the  commit- 
tees are  as  follows: 

Arbitration,  Mitchell  Wolfson; 
Army-Navy,  R.  J.  O'Donnell;  building 
and  safety  codes,  Henry  Anderson; 
business  building,  Ernest  G.  Stellings; 
government  decrees,  Sumner  M.  Red- 
stone; Compo,  Samuel  Pinanski;  con- 
cessions, Van  Myers;  drive-in  theatres, 
Horace  Denning;  exhibitor-distributor, 
Albert  M.  Pickus;  film  reviewing,  H. 

F.  Kincey;  foreign  films,  Walter 
Reade,  Jr. 

Also  insurance  and  real  estate, 
Stanley  Stern;  labor  relations,  Abe 
Blumenfeld;  national  legislation,  A. 
Julian  Brylawski;  new  personality  de- 
velopment and  Academy  of  Motion 
Picture  Arts  &  Sciences  liaison,  Henry 

G.  Plitt;  organization  and  member- 
ship, R.  M.  Kennedy;  pay-TV,  Philip 
F.  Harling;  research,  Walter  Reade, 
Jr.;  Small  Business  Administration, 
Philip  F.  Harling. 

Also  Star  of  the  Year  award,  Elmer 
C.  Rhoden;  state  and  local  legislation, 
E.  Lamar  Sarra;  theatre  equipment, 
John  B.  Schuyler;  theatre  television, 
S.  H.  Fabian  and  Mitchell  Wolfson. 


Thursday,  January  15,  19i|l 


Kassler  Is  Presented  I 
7958  Bursty n  Awanl 

More  than  100  foreign  film  distril  I 
tors  and  publicists  last  night  at  I 
French  Film  Office  saw  "New  Yij 
Times"  film  critic  Bosley  Crowtl 
give  to  Frank  Kassler  the  1958  Jos? , 
Burstyn  Award  for  his  import, 
Who  Must  Die,"  now  at  the  Beekn 
Theatre. 

Growther  said  this  is  a  film  wh 
improves  each  time  one  sees  it, 
regrets  New  York  film  critics  do  : ! 
share  his  perception,  he  persom 
feels  this  is  one  of  the  greatest  Frei 
films  and  possibly  one  of  the  great 
films  of  all  time,  and  in  his  estimat 
its  direction  will  go  down  in  hist  ; 
rivaling  that  of  Serge  Eisenstein. 

Arthur  Mayer  mastered  the  cei 
monies.  He  introduced  Raymond  ! 
porte,  new  French  consul,  who  said;; 
appreciated  this  was  the  second  awa  j 
winning  French  film.  Mayer  also 
traduced  Walter  Reade,  Jr.,  impoi; 
of  last  year's  winner,  "Gervaise."  j 

Frank  Kassler,  accepting  the  aw 
from  Crowther,  said  one  thing  he  li 
about  Crowther's  comments  was  t 
the  picture  should  be  seen  sevt 
times.  F. 

Wise.  Allied  Scores 
16mm  Competition 

Special  to  THE  DAILY 

MILWAUKEE,  Jan.  14-A  resc 
tion  protesting  the  practice  of  mak 
available  16mm  pictures  for  n 
theatrical  exhibition  in  any  loca 
where  a  regular  commercial  thei 
operates  was  passed  at  a  meeting  h 
of  the  board  of  directors  of  Al 
Theatre  Owners  of  Wisconsin. 

In  a  statement  in  connection  v 
the  resolution   Edward  E.  John; 
president  of  the  Allied  unit,  called 
condition  "one  that  the  newly  fori 
ACE  should  correct."  He  said  f 
that  the  releasing  of  product  for  16] 
exhibition  in  competition  with  thea  i 
"poses  almost  as  serious  a  treat  i 
smaller  theatres  in  the  small  towns  ; 
cities  as  would  the  sale  of  post 
films  to  TV.  He  urged  distributors  " 
find  some  way  to  control  the  probl  I 

Int'l.  Sales  Meet  Set 
At  Disney  Studio  Mon 

From  THE  DAILY  Bureau 

HOLLYWOOD,   Jan.    14  -  Buff 
Vista   Film   Distribution   Co.  rejj 
sentatives  from   South  America  j 
the  Far  East  will  gather  for  an  in  [ 
national  sales  meeting  at  Walt  Disn 
Burbank  studio  on  Monday,  it  \ 
announced  today.  Ramon  Fernan^E 
of  Mexico,  Herb  Fletcher  of  VerJ 
uela,  Alex  Caplan  of  Tokyo  and  j! 
Way  of  the  Straits  Settlements  ill 
join  Buena  Vista  officials  from 
York  and  the  West  Coast  in  a  wl 
of  conferences. 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E.  St| 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vin 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  W 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockef, 
Center.  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J.  Sullivan,  Vice-Pj 
dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  : 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  sec 
class  matter  "Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies, 


"I  don't  care  what  you 
are  as  long  as  you're 
all  mine!" 


BE  THERE 
WITH  A 
BOOKING 
4  WHEN  IT 


EXPLODES 

ON  THE 
SCREEN! 


0£5> 


I1 


:d  jj 


)m  a  sizzling  Mexican  holiday 
I  nance  it  crackles  with  suspense 
"rfl  surprise  to  a  climax  that 
ks  San   Francisco's  high 
jaety.  A  powerhouse  of  excite- 
nt  from  the  showman-producer 
"High  School  Confidential" 
I  "Written  On  The  Wind"! 


JULIE  LONDON -JOHN  DREW  BARRYMORE  -  ANNA  KASHFI 
DEAN  JONES  •  AGNES  MOOREHEAD 
and  NAT  KING  COLE 

Goes,  s,ars  CATHY  CROSBY  •  RAY  ANTHONY  •  JACKIE  COOGAN 
CHARLES  CHAPLIN,  JR.  •  BILLY  DANIELS  jr. 
wfi«e„  b»  FRANK  DAVIS  and  FRANKLIN  COEN  • ,  cinemascope  • » »  HUGO  HAAS' 


Motion  Picture  Daily 


Thursday,  January  15,  1 


TELEVISION'S  TOP  STARS  OF  THE  YEA; 


(Continued  from  page  1  ) 
individual  performer,  this  year  for  the 
seventh  time  retained  his  winning 
position  as  Best  Male  Vocalist  and  the 
NBC  Perry  Como  Show  was  first  in 
the  Best  Popular  Musical  Show  Cate- 
gory. 

One  surprise  in  the  poll  was  the 
zooming  popularity  of  Mike  Nichols 
and  Elaine  May.  The  bright  and  in- 
genious comedy  of  the  pair  put  them 
far  and  away  in  first  place  as  Best 
Comedy  Team.  Red  Skelton  was 
named  Best  Comedian,  ousting  Jack 
Benin  whose  show,  however,  re- 
mained as  Best  Comedy  Show,  and 
Lucille  Ball  was  named  Best  Come- 
dienne for  the  fifth  year. 

Most  Promising  Stars  of  Tomorrow 
are  Chuck  Connors  and  Barrie  Chase. 
Last  year's  winners  here  were  Pat 
Boone  and  Polly  Bergen. 

Favorites  who  held  their  places  in- 
clude: Voice  of  Firestone,  nine  times 
as  Best  Classical  Music  Show;  Meet 
the  Press,  nine  times  as  Best  Panel 
Discussion;  and  Mel  Allen,  seven 
times  as  Best  Sportscaster. 

The  Goodson-Todman  CBS  show 
"What's  My  Line"  was  named  the 
best  Panel  Quiz  Show  for  the  seventh 
time  and  in  fact  the  runner-up  and 
third  place  in  this  category  were 
shows  from  this  same  source,  "I've 
Got  a  Secret"  and  "To  Tell  the 
Truth." 

The  complete  list  of  winners  fol- 


Best  Network  Program  ("Cham- 
pion of  Champions"): 


Plavhouse  90  ( CBS-TV,  Thurs- 
days, 9:30-11:00  P.M.,  multiple 
sponsors  &  agencies). 
Dinah  Shore  Chevy  Show  (NBC- 
TV). 

3.  An  Evening  with  Fred  Astairc 
(NBC-TV). 

Best  Television  Performer 

("Champion  of  Champions"): 

1.  Dinah  Shore  (NBC-TV.  Sundays, 
9:00-10:00  P.M..  Chevrolet  Mo- 
tor Dir..  General  Motors  Corp.. 
Campbell-Ewald  Co..  Inc.). 

2.  Perry  Como  (NBC-TV). 

3.  Fred  Astaire  (NBC-TV). 


2. 


Most  Promising  New  Male  Star 
of  Tomorrow: 

1.  Chuck  Connors  ( ABC-TV,  Tues- 
days. 9:00-9:30.  multiple  spon- 
sors &  agencies). 

2.  Efrem  Zimbalist,  Jr.  (ABC-TV). 

3.  Andy  Williams  (ABC-TV). 

Most    Promising    New  Female 
Star  of  Tomorrow: 

1.  Barrie  Chase  (All  Networks). 

2.  Eydie  Gorme  (NBC-TV). 

3.  Carol  Lynley  (All  Networks). 

Show  Making  Most  Effective  Use 
of  Color: 

1.  Dinah  Shore  Chevy  Show  (NBC- 
TV,  Sundays,  9:00-10:00  P.M., 
Chevrolet    Motor    Div..  General 


.  ■ 

PLAYHOUSE  90,  Best  Network  Program  (Champion  of  Champions). 
Shown  is  the  Christmas  show,  "The  Nutcracker  Suite." 


LUCILLE  BALL 


MIKE  NICHOLS, 
ELAINE  MAY 


JACK  BENNY 


LAWRENCE  SPIVAK 
(Meet  the  Press) 


STEVE  ALLEN 


EDW.  R.  MURROW 
(Small  World) 


Motors    Corp.,    Campbell-Ewald  ing.  Inc.,  Pet  Milk  Co.-Gardner 

Co.,  Inc.).  Advertising  Agency). 

2.  Perry  Como  Show  (NBC-TV).  2.  Jack  Benny  (CBS-TV). 

3.  George  Gobel  Show  (NBC-TV).  3.  Sid  Caesar  (NBC-TV). 


Best  Comedian: 

1.  Red  Skelton  (CBS-TV,  Tuesdays. 
9:30-10:00  P.M.,  S.  C.  Johnson 
&  Son,  Inc.-Foote,  Cone  &  Beld- 


Best  Comedienne: 

1.  Lucille  Ball  (CBS-TV,  Thursdays. 
7:30-8:00  P.M..  Clairol.  Inc., 
Foote,    Cone    &    Belding.  Inc- 


Pillsbury  Mills,  Inc.-CanipV 
Mithun,  Inc.). 

2.  Ann  Sothern  (CBS-TV). 

3.  Gracie  Allen  (NBC-TV). 

Best  Comedy  Team: 

1.  Mike  Nichols  &  Elaine  May 
Networks ) . 

2.  Lucille  Ball  &  Desi  Arnaz  (( 
TV). 

3.  Wayne  &  Shuster  (All 
works ) . 

Best  Comedy  Show: 

1.  Jack  Benny  Show  (CBS-TV 
ternating     Sundays.  7:30- 
P.M..    American  Tobacco 
Batten.  Barton.  Durstine  & 
born.  Inc.). 

2.  Phil  Silvers  Show  (CBS-TV J 

3.  Red  Skelton  Show  (CBS-TV 

Best  Variety  Program: 

1.  The  Steve  Allen  Show  (NBC) 
Sundays,  8:00-9:00  P.M.,  i 
pie  sponsors  &  agencies). 

2.  The    Ed    Sullivan  Show 
TV). 

3.  The  Dinah   Shore  Chevy 

(NBC-TV). 

Best  Panel  Discussion: 

1.  Meet  The  Press  (NBC-TV, 
days,  6:00-6:30  P.M., 
American  Airways,  J.  Wi 
Thompson  ). 

2.  Face  The  Nation  (CBS-TV 

3.  Small  World  (CBS-TV). 

Most  Unique  New  Program 

1.  Small  World  (CBS-TV.  Suns 
6:00-6:30  P.M.,  Olin  Math 
Chemical  Corp.-D'Arcy  A 
tising  Co.-Renault  lnc.-Need 
Louis  &  Brorby,  Inc.). 

2.  Keep  Talking  (CBS-TV). 

3.  Peter  Gunn  (NBC-TV). 

Best  Dramatic  Program: 

1.  Playhouse  90  (CBS-TV,  f. 
days,  9:30-11:00  P.M.,  mu] 
sponsors  &  agencies). 

2.  Hallmark  Hall  of  Fame  ( 
TV). 

3.  DuPont  Show  of  the  » 
(CBS-TV). 

Best  Mystery  Program: 

1.  Perry  Mason  (CBS-TV,  > 
days,  7:30-8:30  P.M.,  muj 
sponsors  &  agencies). 

2.  Alfred  Hitchcock  Presents  ( 
TV). 

3.  Peter  Gunn  (NBC-TV). 
Best  Dramatic  Film  Series: 

1.  Loretta  Young  Show  (NB< 
Sundays,  10:00-10:30 
Procter  &  Gamble  Co.,  B 
&  Bowles.  Inc). 

2.  General  Electric  Theatre  If 
TV). 

3.  Alcoa  Theatre  (NBC-TV). 

Best  Mystery-Adventure 
Film  Series: 

1.  Perry    Mason    (CBS-TV,  i 

(Continued  on  page  5) 


T 

ursday,  January  15,  1959 


Motion  Picture  Daily 


WINNERS  OF  THE  DAILY  FAME  TV  POLL 


(Continued  from  page  4) 

lays,  7:30-8:30  P.M.,  multiple 
•ponsors  &  agencies). 
Ulfred  Hitchcock  Presents  (CBS- 

fv). 

»eter  Gunn  (NBC-TV). 

\  Vocalist  (Male): 

Terry    Como    (NBC-TV,  Satur- 
(ays,  8:00-9:00  P.M..  multiple 
ponsors  &  agencies). 
•at  Boone  (ABC-TV), 
rank  Sinatra  (ABC-TV). 

t  Vocalist  (Female): 

»inah  Shore  (NBC-TV). 
•atti  Page  (ABC-TV), 
•oily  Bergen  (NBC-TV). 

I  Musical  Show  (Classical): 

oice    of    Firestone    ( ABC-TV. 
Mondays,  9:00-9:30  P.M.,  Fire- 
g  (jt one  Tire  &  Rubber  Co..  Swee- 
er  &  James  Co.). 
BC  Opera  (NBC-TV), 
.eonard  Bernstein  Specials. 


•  Musical  Show  (Popular): 

the  Perry  Como  Show  (NBC 
V). 

he  Dinah  Shore  Show  (NBC 
•V). 

he  Lawrence  Welk  Show  (ABC 

fv). 

'I 


[|  Country  Music  Show: 

ubilee,  U.S.A.  ( ABC-TV,  Sat- 
-rdays.  8:00-9:00  P.M.,  Hills 
iros.  Coffee-N.  W.  Ayer  &  Son, 
'  f  illiamson  -  Dickie  Mfg.  Co.- 
"7.rans  &  Associates). 
'  immv  Dean  Show  (CBS-TV). 
RTCie  Ford  Show  (NBC-TV). 

t  Comedy  Film  Series: 

ather    Knows    Best  (CBS-TV, 
lonilays,  8:30-9:00  P.M.,  Lever 
brothers  Co.,  Scott  Paper  Co.- 
.  Walter  Thompson). 
hil  Silvers  Show  (CBS-TV). 
Love  Lucy  (CBS-TV). 


t  Quiz  Show 

(Audience  Participation): 

•  roucho  Marx — You  Bet  Your 
jfe  (NBC-TV.  Thursdays. 
0:00-10:30  P.M..  Lever  Bros. 
mr:o.-Batten,  Barton,  Durstine  & 
fsborn.  Inc.-Toni  Co.-North  Ad- 
\  ertising  Agency.  Inc.). 
lie  Price  is  Bight  (NBC-TV), 
'eople  are  Funny  (NBC-TV). 


1  Quiz  Show  (Panel): 

That's  My  Line?  (CBS-TV.  Sun- 
Jays.  10:30-11:00  P.M.,  multi- 
vie  sponsors  &  agencies). 
've  Cot  A  Secret  (CBS-TV), 
o  Tell  the  Truth  (CBS-TV). 

t  Master  of  Ceremonies: 

iarry  Moore  (CBS-TV,  multiple 
ht>u>s.  sponsors  &  agencies). 
jteve  Allen  (NBC-TV), 
'^d  Sullivan  (CBS-TV). 


NBC  and  Y  &  R  Press 
Services  Voted  Best 

Television  editors,  critics  and 
columnists  voting  in  the  tenth  annual 
Television  Today  poll  for  Fame  were 
asked  to  name  their  preferences  for 
the  men  and  departments  who  service 


LORETTA  YOl  NC 


PERRY  MASON 
(Barbara  Hale- 
Raymond  Burr) 


PERRY  COMO 


Syd  Eiges 


Harry  Rauch 


RED  FOLEY 
(Jubilee,  U.S.A.) 


MARK  GOODSON, 


GROl  CHO  MARX 


WILLIAM  TODMAN  (You  Bet  Your  Life) 

(What's  My  Line) 


DAVE  GARROWAY  MEL  ALLEN 

(Today) 


BOB  KESSHAN 
(Cap't  Kangaroo) 


Best  Announcer: 

1.  Hugh  Downs  (NBC-TV,  multiple 
shows,  sponsors  &  agencies). 

2.  George  Fenneman  (NBC-TV). 

3.  Frank  Gallop  (NBC-TV). 

Best  News  Commentator: 

1.  Chet  Huntley  (NBC-TV,  Mon- 
day-Friday. 6:45-7:00  P.M.  & 
Sunday,  6:30-7:30  P.M.,  multi- 
ple sponsors  &  agencies). 

2.  Douglas  Edwards  (CBS-TV). 


3.  David  Brinkley  (NBC-TV). 
Best  Sportscaster: 

1.  Mel  Allen  (NBC-TV). 

2.  Lindsey  Nelson   (All  Networks). 

3.  Dizzy  Dean  (All  Networks). 

Best  Daytime  Program: 

1.  Today  (NBC-TV.  Monday-Friday. 
7:00-9:00  A.M..  multiple  spon- 
sors &  agencies). 

2.  Peter  Lind  Hayes  Show  (ABC- 


the  industry  with  news  and  publicity. 
The  National  Broadcasting  System's 
publicity  service,  headed  by  vice-pres- 
ident Syd  Eiges,  was  the  winner  in 
the  network  publicity  group,  followed 
by  CBS  and  ABC. 

Genial  Harry  Rauch,  vice-president 
and  manager  of  the  TV  publicity  de- 
partment of  Young  &  Rubicam,  for 
the  tenth  consecutive  year  was  named 
the  proprietor  of  the  best  advertising 
agency  publicity  service.  In  second 
and  third  place  were  the  services  of 
the  J.  Walter  Thompson  Company 
and  Batten,  Barton,  Durstine,  and 
Osborn. 

The  firm  of  Rogers  &  Cowan  led 
the  best  independent  publicity  service 
category  as  they  did  last  year,  fol- 
lowed by  Communications  Counselors, 
Inc.,  and  David  O.  Alber. 


TV). 

3.  The  Verdict  is  Yours  (CBS-TV). 
Best  Children's  Program: 

1.  Captain  Kangaroo  (CBS-TV, 
Monday-Friday,  8:00-8:45  A.M. 
&  Saturday,  9:30-10:30  A.M., 
multiple  sponsors  &  agencies). 

2.  Walt  Disney  Presents  (ABC-TV). 

3.  Shirley  Temple's  Storvbook 
(NBC-TV). 

Best  Commercial: 

1.  Piel's  Beer  (Bert  &  Harry), 

2.  Falstaff  Beer. 

3.  Kraft  Foods. 

Best  Network  Publicity: 

1.  NBC. 

2.  CBS. 

3.  ABC. 

Best  Adv.  Agency  Publicity: 

1.  Young  &  Rubicam. 

2.  J.  Walter  Thompson  Co. 

3.  Batten,  Barton,  Durstine  &  Os- 
born. 

Best  Independent  Publicity: 

1.  Rogers  &  Cowan. 

2.  Communications  Counselors,  Inc. 

3.  David  O.  Alber. 


6 


Motion  Picture  Daily 


Thursday,  January  15 


Honor  Fabian 


(Continued  from  page  1) 
mount  Pictures,  was  chairman  of  the 
affair,  at  which  top  industry  leaders 
cited  Fabian  for  his  motion  picture 
and  philanthropic  leadership  and  in 
his  honor  pledged  $150,000  to  the 
116  health  and  welfare  agencies  of 
the  Federation  of  Jewish  Philan- 
thropies. 

Highlights  of  the  evening  were 
presentations  made  to  Fabian  as  me- 
mentos of  the  occasion.  Gustave  L. 
Levy,  Federation  president,  gave  the 
honored  guest  a  plaque  containing 
the  Federation  seal  in  silver  and  a 
silver  inscription  on  velvet  backing. 
He  noted  that  as  an  industry  leader 
and  former  vice-president  of  the  Fed- 
eration, Fabian  won  the  respect  and 
admiration  of  all  with  whom  he  came 
in  contact. 

Text  of  Inscription 

The  inscription  read:  "Presented 
with  respect  and  affection  to  Si  Fabian 
on  the  occasion  of  his  60th  birthday 
by  his  friends  of  the  motion  picture 
industry  for  his  devotion  to  the  cause 
of  philanthropy.  January  14th,  1959." 

On  behalf  of  the  committee  for  the 
birthday  celebration,  Balaban  pre- 
sented an  Atmos  Clock  to  Fabian.  He 
noted  that  the  guest  of  honor  had 
long  been  a  very  close  friend  and 
active  leader  and  inspiration  in  indus- 
try associations  and  philanthropic  ac- 
tivity. 

In  accepting  the  awards,  Fabian 
thanked  those  present  for  joining  in 
celebration  of  his  60th  birthday  and 
making  the  occasion  a  memorable  one 
for  him  and  for  philanthropy. 

1959  Drive-ins 

(  Continued  from  page  1 ) 
analyst  also  will  be  reported  to  the 
meeting  on  such  questions  as  the  cost 
to  the  exhibitor  and  producer  of  thea- 
trical films  on  television;  cost  to  pro- 
ducer and  exhibitor  of  inadequate 
pre-selling,  reasons  why  1958  attend- 
ance was  off  7)2  per  cent  instead  of 
increasing  15  per  cent;  who  does  and 
does  not  attend  drive-in  theatres  and 
why;  the  proper  advertising  media  for 
reaching  the  drive-in  audience,  and 
what  drive-in  theatres  must  do  to 
maintain  their  attendance  level. 

Entertainment  Planned 

The  convention  committee  also  has 
planned  an  elaborate  entertainment 
program  for  visiting  ladies,  including  a 
visit  to  the  Nationality  Rooms  of  the 
University  of  Pittsburgh,  another  to 
the  top  of  Mt.  Washington,  tickets  to 
Cinerama  and  "South  Pacific,"  cock- 
tail parties,  luncheons,  a  night  club 
party  and  special  entertainment  at  the 
annual  banquet. 


Limit  'Anne'  Showings 
To  Ten  Each  Week 

Performances  of  George  Stevens' 
production  of  "The  Diary  of  Anne 
Frank"  will  be  limited  to  ten  show- 
ings each  week  at  the  RKO  Palace 
Theatre,  where  the  film  will  have  its 
world  premiere  on  March  17. 

The  picture  will  be  presented  each 
evening  at  8:30  P.M.,  with  matinees 
on  Wednesday,  Saturday  and  Sunday 
at  2:30  P.M.  The  20th  Century-Fox 
release  will  be  shown  on  an  exclusive 
reserved  seat  basis.  Mail  orders  for 
all  performances  are  now  being  ac- 
cepted. 


PCA's  Fees 


( Continued  from  page  1 ) 
only  the  fewer  features  being  pro- 
duced in  recent  years  but  also  the 
increasing  number  of  productions  in 
the  over  $1,500,000  negative  cost 
category. 

The  present  fees  went  into  effect 
Oct.  15,  1954.  The  new  schedule  is  to 
become  effective  Feb  1.  The  fee  for 
short  subjects,  any  film  less  than  3,000 
feet,  continues  at  $70. 

The  highest  PCA  fee  heretofore  was 
$1,500  for  the  over  $500,000  negative 
cost  features.  Henceforth  it  will  be 
$2,500  for  those  $1,500,000  and  over. 
The  next  new  category,  from  $500,000 
to  $1,500,000,  will  pay  a  fee  of  $2,000; 
Class  C  features  in  the  new  category 
range  from  $250,000  to  $500,000  nega- 
tive cost,  and  will  pay  a  fee  of  $1,500; 
Class  D,  from  $150,000  to  $250,000 
will  pay  a  $1,000  fee,  and  Class  E, 
under  $150,000,  a  fee  of  $500. 

Former  Fees  Listed 

Heretofore,  Class  B  included  nega- 
tive cost  from  $200,000  to  $500,000 
and  paid  a  fee  of  $1,300;  Class  C, 
$150,000  to  $200,000,  paid  a  fee  of 
$780;  Class  D,  $100,000  to  $150,000, 
paid  $390;  Class  E  $50,000  to  $100,- 
000,  paid  $200,  and  Class  F,  under 
$50,000,  paid  $130. 

4Beii-Hur'  Is  'Big' 

{Continued  from  page  ]  ) 
made  probably,  he  estimates,  will  have 
the  biggest  "advance." 

The  set  during  the  summer  became 
for  visitors  to  Rome  "the  thing  to 
see";  and  he  and  his  men  welcomed 
more  than  25,000  persons.  They  wel- 
comed, and  entertained,  hundreds  of 
correspondents,  from  Ed  Sullivan  up 
and  down,  and  from  Tokyo  to  Mos- 
cow. They  invited  the  new  Pope,  but 
he  didn't  show.  They  placed  in  each 
Roman  hotel  postcards  showing  Charl- 
ton Heston  in  chariot.  They  mailed 
these,  with  a  Heston  personal  message, 
to  every  exhibitor  in  the  world.  And 
they  followed  with  bulletins  and  a 
fact  booklet. 

MGM  ad-publicity  head  Dan  Ter- 
rell joined  Hudgins  in  agreeing  the 
pre-selling  was  personal,  comprehen- 
sive, judicious,  and  commented  that 
the  job  "now  begins  over  here,"  and 
will  lead  strongly  up  to  the  probable 
release  this  Fall. 


Goodwin  Resigns 

( Continued  from  page  1 ) 
since  inception  of  the  company  in 
1955.  He  took  over  at  the  request 
of  Paramount  Pictures,  which  recently 
sold  its  335,000  shares  of  capital 
stock  in  MBC 
to  Washington 
food  broker  and 
radio  station 
owner  John 
Kluge  and  as- 
sociates for  a 
reported  $4,- 
000,000. 

Prior  to  head- 
ing MBC  Good- 
win was  asso- 
ciated with 
Paramount  for 
over  20  years, 
first  in  the  ca- 
pacity of  counsel  to  the  music  and 
production  departments  and  then  as 
executive  head  of  Paramount's  music 
companies  and  its  broadcasting  and 
short  subject  activities. 

Was  on  ASCAP  Board 

Goodwin  was  also  a  director  of 
ASCAP  for  more  than  12  years  but 
asked  to  be  released  as  a  director  in 
June,  1957,  when  his  executive  duties 
as  head  of  Metropolitan  required  his 
entire  time. 


Bernard  Goodwin 


Exhibitor  Campaign 

{Continued  from  page  1) 
now  hope  to  increase  their  grosses 
with  "The  Hanging  Tree"  by  from 
50  to  100  per  cent  above  what  they 
normally  would  do  on  the  picture. 
Their  promotion  plan  calls  for  a  radio 
saturation  campaign  in  addition  to  the 
other  normal  advertising  media  avail- 
able to  the  participating  exhibitors. 
They  will  prepare  a  large  proportion 
of  the  radio  spots  and  newspaper  ads 
to  be  used. 


MP  A  A  Vot 


( Continued  from  page  1  \ 
ings  it  was  recognized  that  the;! 
grams  of  the  two  would  over! 
some  respects  and  it  was  agreec 
the  Compo  triumvirate  would 
with  ACE  representatives  at  th 
opportunity  to  agree  on  allocati 
projects  where  such  overlappin 
curred.  The  meeting  has  not 
held  yet,  but  the  broad  outlir 
Compo's  1959  program  were  ski 
at  its  membership  meeting  Ik 
early  December. 

Confidence  Apparent 

MPAA,  which  since  last  fa 
held  off  pledging  its  suppc 
Compo  for  another  year  pendin, 
closure  of  its  new  year  prograi 
parently  considered  the  prograi 
lined  in  December  sufficiently 
while  to  proceed  without 
longer  for  the  pending  clarifieat' 
Compo  and  ACE. 


Form  Daystar  Company; 
Make  TV  Deal  with  Fox 

Leslie  Stevens,  stage,  screen  and 
television  dramatist,  yesterday  an- 
nounced formation  of  Daystar  Pro- 
ductions, Inc.,  and  revealed  plans  for 
a  slate  of  television  packages,  under 
a  multiple  deal  with  Twentieth  Cen- 
tury Fox  Television,  as  well  as  wide- 
scale  production  plans  for  motion 
pictures. 

Stanley  Colbert,  who  last  week 
resigned  an  executive  post  at  Ashley- 
Steiner  Agency,  was  announced  as 
president  of  Daystar. 

Daystar  will  function  as  an  inde- 
pendent unit  on  the  Fox  lot,  as  part 
of  Martin  Manulis'  recently  announced 
$15,000,000  television  program.  Under 
the  deal  just  concluded  Stevens  and 
Colbert  will  develop  and  produce  a 
slate  of  television  pilots,  two  of  which 
will  go  into  production  within  the 
next  five  weeks.  A  unique  aspect  of 
the  deal  is  that  it  was  not  predicated 
on  specific  series  ideas,  already  de- 
veloped by  Daystar,  but  rather  on  the 
confidence  that  salable  projects  would 
emerge  from  the  association  with 
Manulis  and  his  associate  Dominick 
Dunne. 


O'Connor  Named  td 
Code  Review  Board 

John  J.  O'Connor,  vice-presic 
Universal  Pictures,  was  named 
Production  Code  Review  boari 
meeting  yesterday  of  the  Motic 
ture  Association. 

O'Connor  will  succeed  Dan1 
O'Shea  of  RKO  Radio,  who  wit 
from  the  review  board  when  tha 
pany  resigned  from  the  MP,1 
cently. 

Eric  Johnston,  MPAA  presidei 
announced  the  appointment  of  T 
].  Robinson  of  Loew's,  Inc.,  as 
man  of  the  MPAA  copyright  la\  | 
mittee,  succeeding  Morris  Ebt1 
formerly  of  Warners. 


To  Give  Davis  Reco 

Some  200  Sammy  Davis,  Jr. 
(Decca)  of  the  song  "That's 
from  his  first  motion  picture, 
Lucasta,"  will  be  distributed 
first  200  patrons  at  the  Victoria' 
tre  on  Saturday  where  the 
Artists  release  started  its'  Ne 
engagement  today. 


Mo.  Governor  Proclaim; 
'Jack  L.  Warner  Week' 

Special  to  THE  DAILY 

JEFFERSON,  Mo.,  Jan.  14. 
ernor  James  T.  Blair,  Jr.,  of  N1 
has  proclaimed  the  week  of 
ary  22-28  as  "Jack  L.  Warner 
throughout  the  state  and  ha* 
all  citizens  to  join  in  its  obst 

Taking  cognizance  of  the  f 
the  week  has  been  set  asid' 
world-wide  "Welcome  Back 
tribute  to  the  pioneer  showma 
ernor  Blair,  in  his  proclamat 
tributed  much  of  the  credit  ii 
ing  voice  to  the  screen  to  j 
and  also  pointed  out  that  th< 
which  bears  his  name  "con 
mightily"  under  his  direction; 
nation's  efforts  in  the  twe 
wars. 


MOTION  PICTURE 

DAILY 


NEW  YORK.  U.S.A.,  FRIDAY,  JANUARY  16,  1959 


TEN  CENTS 


$  Meic  Product 

eltner  Sees 
g  Upsurge 
»r  Paramount 

i  elude  3-Day  Meeting 
■{Plans  for  Netc  Year 

imount  Pictures'  present  product 
•n  in  terms  of  both  quality  and 
ty  indicates  that  1959  will  be  a 
»f  pronounced  business  upsurge 
ie  company  and  its  customers 
e  Weltner,  vice-president  in 
:  of  world  sales,  said  ht 


lere  yes- 


itner's  observation  was  made  at 
inclusion  of  a  three-day  meeting 
r Amount's  U.  S.  and  Canadian 
ID  managers  and  home  office 
executives  at  the  home  office. 
Paramount  sales  chief  said  the 
ie  was  "one  of  the  most  im- 
it  ever  held  by  the  company." 
taey  Balaban,  president  of  Para- 
talk  to  the  assembled  ex- 
es said  he  was  highly  impressed 
p  planning  and  preparation  that 
ced  the  sales  policies  and  pat- 
discussed  at  the  meeting.  He 
-  qually  impressed,  he  added,  by 
(Continued  on  page  6) 


U'f- 


Says  D-J  Delays 
'"'ion  Against  ASCAP 

in 

m-'    From  THE  DAILY  Bureau 

(  iSHINGTON,    Jan.    15  -  The 
5  Small  Business  Committee  to- 
ic  used  the  Justice  Department 
Jpexcusable"  delay  in  failing  to 
1/  now  on  complaints  against  the 
ican     Society    of  Composers, 
:  V  and  Publishers.  The  subcom- 
|jj  i  held   hearings   last   year  on 
*j    (Continued  on  page  2) 

lers  Would  Legalize 
je  of  GA&F  bv  Gov't 

From  THE  DAILY  Bureau 

VSHINGTON,  Jan.  15-Attorney 
•ja'al  Rogers  today  said  he  would 
■atti  y    ask    Congress    to  approve 
-,at:on  permitting  the  government 
1  General  Aniline  and  Film  Co. 
;h:  now,  the  government  can't  sell 
;ssted  stock,  which  controls  the 
(Continued  on  page  2) 


Allied  Charges  'Unfair/ 
Justice  Department  Claims 


Propose  Plan 
To  Improve 
Pr  o  j  ection 


Organization  of  a  nation-wide  train- 
ing program  to  enable  theatre  owners, 
managers  and  projectionists  to  recog- 
nize and  correct  sub-par  projection 
was  called  for  yesterday  by  Theatre 
Owners  of  America. 

The  plan  was  suggested  by  George 
G.  Kerasotes,  TOA  president,  in  letters 
to  Tom  E.  LaVezzi,  president  of  the 
Theatre  Equipment  and  Supply  Man- 
ufacturers' Ass'n.;  Ray  G.  Colvin,  of 
the  Theatre  Equipment  Dealers  Ass'n.; 
( Continued  on  page  6 ) 

Green,  Tomlinson  Hold 
168.821  Loew's  Shares 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  15  -  Louis 
Green  held  90,021  shares  of  Loew's 
stock  at  the  end  of  December  and 
Joseph  Tomlinson  held  78,800  shares 
following  substantial  sales  by  the 
Loew's  dissidents  to  Nathan  Cummings 
and  associates. 

Tomlinson  reported  to  the  Securities 
and  Exchange  Commission  that  he 
sold  71,200  shares.  Green's  investment 
(Continued  on  page  2) 


Answers  'White  Paper'  in  7-Page  Reply 
Sent  to  Congressmen  Who  Inquired  as 
Result  of  Allied  Grass  Roots  Campaign 

By  J.  A.  OTTEN 

WASHINGTON,  Jan.  15.— The  Justice  Department  is  telling  inquiring  law- 
makers that  the  Department  has  "vigorously  enforced"  the  Paramount  Case 
judgments,  and  that  the  Allied  States  Association  charge  that  it  has  not  done 
 ■  this  "is  not  a  fair  one." 

Sugar  Named  Magna 
V-P  Charge  of  Sales 

The  appointment  of  Joseph  M. 
Sugar  as  vice-president  in  charge  of 
sales  for  Magna  Theatre  Corp.  was 
announced  yesterday  by  George  P. 
Skouras,  president.  The  appointment 
is  effective  Feb.  1. 

Sugar  entered  the  distribution  field 
in  1935  in  the  contract  department  of 
Republic  Pictures  and  served  in  the 
(Continued  on  page  2) 


Extras  Elect  Sayre 
4s  Farnum  Retires 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  15.  -  Frank- 
lvn  Farnum,  veteran  character  actor, 
retired  as  president  of  the  Screen 
Extras  Guild  and  the  SEG  board  of 
directors  has  elected  its  first  vice- 
(Continued  on  page  2) 


NiPAA  Code  Group  to  Consider  Proposal  for 
Producers'  Appeals  from  Script  Rejections 

A  proposal  has  been  made  by  the  Production  Code  Administration  that 
provision  be  made  for  producers  to  submit  scripts  for  PCA  approval  and  have 
the  right  to  appeal  to  the  Code  review  board  in  the  event  anything  in  the 
script  is  disapproved. 

The  proposal  was  reported  to  the  meeting  of  the  Motion  Picture  Association 
board  of  directors  here  last  week  by  Eric  Johnston,  president,  and  was  referred 
to  the  Production  Code  advisory  committee,  of  which  Kenneth  Clark,  MP  A  A 
vice-president,  is  chairman,  for  study  and  consideration.  The  committee,  which 
accomplished  a  number  of  revisions' in  the  Code  in  1956.  is  scheduled  to  meet 
here  early  next  week  on  that  and  several  other  proposals  concerning  Code 
administration  which  also  have  been  made.  Its  views  on  the  proposals  will 
be  reported  back  to  the  MPAA  board  later. 


This  reply  is  contained  in  a  seven- 
paged  mimeographed  statement  which 
Justice  is  sending  Senators  and  Con- 
gressmen who  ask  about  the  Allied 
"White  Paper,"  The  paper  takes  up 
the  specific  Allied  charges  in  the 
"White  Paper." 

Justice  Department  is  also  send- 
ing these  Congressmen  copies  of  Jus- 
tice statements  to  the  Senate  Small 
Business  Committee  when  it  was  in- 
vestigating the  same  question. 

Justice  Department  officials  would 
not  discuss  their  reply,  except  to  ad- 
mit they  have  received  "a  substantial 
number"  of  queries  from  Capitol  Hill, 
perhaps  50  or  slightly  more.  How- 
ever, a  copy  of  the  Justice  reply  was 
obtained  from  a  member  of  Con- 
gress who  had  received  it  from  Jus- 
tice, and  can  now  be  quoted  in  Mo- 
tion Picture  Daily. 

The  large  number  of  queries  to 
(Continued  on  page  3) 

CBS  Sues  Columbia 
On  Record  Trademark 

The  Columbia  Broadcasting  System 
yesterday  filed  a  $1,000,000  damage 
suit  against  Columbia  Pictures  in 
Federal  Court  here  seeking  to  enjoin 
it  from  use  of  the  names  "Colpix"  and 
"Columbia"  in  selling  phonograph 
records. 

The  complaint  states  that  while 
Columbia  has  been  in  the  motion  pic- 
ture business,  it  is  now  selling  records 
under  the  "Columbia"  title  and  there- 
by infringing  on  the  trademark  for 
Columbia  Records.  In  addition  to 
asking  an  injunction  barring  use  of 
the  two  names  CBS  calls  for  an  ac- 
counting of  all  monies  received  bv 
Columbia  Pictures  in  the  sale  of 
records  to  date. 


Motion  Picture  Daily 


Friday,  January  16, 


PERSONAL 
MENTION 


Rl 


UBE  JACKTER  and  Paxil  N. 
Lazarus,  Jr.,  Columbia  Pictures 
vice-presidents,  will  leave  New  York 
over  the  weekend  for  Chicago.  They 
will  be  accompanied  by  home  office 
executives  Jerome  Safron,  Joseph 
Freiberg  and  H.  C.  Kaufman. 
• 

Murray  Silverstone,  president  of 
20th  Century-Fox  International,  and 
Joseph  Moskowitz,  20th-Fox  vice- 
president,  left  New  York  yesterday 
for  Hollywood. 

• 

Louis  Phillips,  Paramount  Pictures 
vice-president  and  general  counsel,  has 
left  New  York  for  a  vacation  at  Palm 
Springs. 

• 

Barry  Carnon,  publicity  manager 
of  Empire-Universal  Films,  returned 
to  Toronto  yesterday  from  New  York. 
• 

J.  Myer  Schine,  chairman  of  the 
board  of  Schine  Enterprises,  will  leave 
New  York  at  the  weekend  for  Miami. 
• 

Tammy  Rosenthal,  daughter  of 
David  Rosenthal,  United  Artists 
branch  manager  in  Cleveland,  has  an- 
nounced her  engagement  to  James 
Green. 

George  Lynch,  film  buyer  for  the 
Schine  circuit,  and  Seymour  Morris, 
advertising  -  publicity  director  for 
Schine  Enterprises,  will  return  to 
Gloversville,  N.  Y.,  today  from  here. 

Rogers  Would  Legalize 

( Continued  from  page  1 ) 
company,  because  of  pending  court 
suits.  The  law  doesn't  permit  the  dis- 
posal of  vested  property  while  liti- 
gation affecting  it  is  pending. 

Rogers  said  he  would  ask  legislation 
to  permit  the  sale  regardless  of  pend- 
ing litigation.  "This  thing  can  be 
dragged  out  in  the  courts  for  years," 
he  said,  "and  unless  we  get  new 
legislation,  we'll  never  be  able  to 
sell  the  company." 

Jurist  on  TJATC  Board 

Judge  Meier  Steinbrink  of  New 
York  has  been  elected  to  the  board 
of  directors  of  United  Artists  Theatre 
Circuit.  The  jurist  is  also  a  director 
of  several  other  companies  and  banks. 

To  Start  Spanish  Talks 

Frank  Gervasi,  of  the  Motion  Pic- 
ture Export  Assn.,  left  here  by  plane 
yesterday  for  Madrid  to  begin  talks 
on  a  new  film  import  and  remittance 
agreement  with  Spanish  officials. 


Levy  Cites  Rise  in 
Industry  Legal  Fights 

Evidence  that  various  segments  of 
the  industry  are  becoming  more  con- 
scious of  their  legal  rights  and  going 
to  battle  to  protect  them  is  cited  by 
Herman  Levy,  general  counsel  for 
Theatre  Owners  of  America,  in  an  in- 
dustry case  digest  sent  out  to  the 
membership  and  released  here  yester- 
day. 

Subject  of  the  digest  is  a  case  filed 
by  Walter  Reade,  Inc.  against  the 
mayor  and  township  committee  of 
Woodbridge,  N.  J.,  in  which  Reade 
secured  repeal  of  an  ordinance  which 
would  have  imposed  restrictive  mea- 
sures on  the  hours  of  operation  of  the 
Reade  Drive-in  in  that  town. 

Other  recent  cases  mentioned  by 
Levy  as  revealing  concerted  industry 
action  against  "confiscatory,  discrim- 
inatory, and  arbitrary"  legislation  are: 

A  test  of  the  constitutionality  of  a 
Connecticut  town's  ordinance  which 
requires  each  theatre  owner  to  have 
a  policeman  on  the  premises,  paid  for 
by  the  theatre  owner. 

Tests  of  the  constitutionality  of  cen- 
sorship laws. 

The  suit  by  Paramount  Pictures  for 
the  return  to  it  of  censorship  fees  paid 
to  the  State  of  Ohio  over  a  period  of 
years  on  the  ground  that  the  Ohio 
laws  under  which  the  fees  were 
paid  were  unconstitutional. 

Extras  Guild  Elects 

( Continued  from  page  1 ) 
president   Jeffrey  Sayre,   to  succeed 
him.   Sayre  will  serve  as  president 
until  the  organization's  annual  elec- 
tion of  officers  next  May. 

In  accepting  Farnum's  resignation, 
the  Guild  board  named  him  president 
emeritus.  Thus  SEG  becomes  the  only 
union  to  have  two  presidents  emeritus, 
Ed  Russell  also  having  been  awarded 
this  title  when  he  resigned  as  presi- 
dent of  the  Guild  many  years  ago. 

Laub  on  B.V.  Board 

Joseph  J.  Laub,  Buena  Vista  general 
counsel  and  secretary,  has  been 
elected  to  the  board  of  directors  of 
the  company,  it  was  announced  here 
yesterday  following  a  board  meeting. 
Laub  replaces  Leo  Samuels,  who  re- 
signed as  B.V.  president  last  week. 
Other  members  of  the  board  are  Irving 
H.  Ludwig,  Ned  E.  Clarke,  Louis  E. 
Gaudreau,  and  Franklin  Waldheim. 


Alfred  Craig  Dead 

SEATTLE,  Jan.  15.  -  Alfred  O. 
Craig,  projectionist  in  this  area  since 
1907,  died  here  at  the  age  of  70.  He 
was  a  native  of  Rockville,  Ind. 


Hall  Date  for  'Some' 

M-G-M's  "Some  Came  Running" 
will  open  at  Radio  City  Music  Hall 
next  Thursday. 


FOR  THE  RECORD 

"Around  the  World  in  80  Days," 
the  Todcl-AO  film,  inadvertently  was 
not  included  in  the  list  of  top  gross- 
ing pictures  of  1958,  published  in 
Motion  Picture  Daily  last  week.  The 
picture,  in  the  1957  listing,  should 
have  been  included  for  1958  on  the 
basis  of  continued  remarkable  grosses. 


'Oscars'  to  Be  Chosen 
horn  Among  396  Films 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Jan.  15.  -  The 
Academy  of  Motion  Picture  Arts  and 
Sciences  revealed  today  that  396  pic- 
tures released  last  year  are  eligible 
for  "Oscar"  consideration.  Of  these 
films,  256  were  in  black  and  white, 
and  140,  in  color. 

One  hundred  and  twenty  four  of 
the  396  pictures  were  made  by  Amer- 
ican producers  abroad  or  by  overseas 
companies,  with  English  dialogue  or 
subtitles,  it  was  disclosed. 


Johnston  Leaves  Feb.  1 
On  Trip  to  Far  East 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  15.  -  Motion 
Picture  Association  President  Eric 
Johnston  is  scheduled  to  leave  Sun- 
day, Feb.  1,  on  a  month's  trip  to  the 
Far  East. 

Johnston  is  heading  specifically  for 
Japan,  but  hopes  to  include  at  least 
Burma  and  the  Philippines  on  the  trip. 

To  Bestow  UA  Award 

The  Creative  Film  Award  will  be 
bestowed  on  United  Artists'  "N.  Y., 
N.  Y.,"  (A  Day  In  New  York)  by 
Salvador  Dali  and  Lotte  Lenya  at 
ceremonies  held  by  the  Creative  Film 
Foundation  and  Cinema  16,  co-spon- 
sors of  the  Award,  at  the  Fashion 
Trades  High  School  Auditorium 
here  Tuesday  and  Wednesday. 
"N.  Y.,  N.  Y."  was  produced  and 
photographed  by  Francis  Thompson 
with  a  musical  score  by  Gene  Forrell. 


Special  iAnne'>  Unit 

The  RKO  Palace  Theatre  here  has 
set  up  a  special  theatre  party  service 
to  handle  requests  for  large  blocks  of 
seats  to  performances  of  George 
Stevens'  "The  Diary  of  Anne  Frank," 
which  world  premieres  March  17  at 
the  theatre. 

Edward  Richardson  Dies 

CLEVELAND,  Jan.  15.  -  Edward 
Richardson,  manager  of  the  Granada 
Theatre  here  for  21  years  when  it 
was  a  unit  of  the  Loew's  Theatres 
chain,  died  this  week  following  a 
short  illness. 


Sugar  Nam 

( Continued  from  page  1 ) 
U.  S.  Army  Air  Force  from  19- 
1945.  Upon  leaving  the  servic' 
became  assistant  contract  mai 
for  P.R.C.  and  when  it  merged 
Eagle  Lion  he  continued  as  mai 
of  the  contract  department.  Lati 
rose  to  the  position  of  executiv 
sistant  to  the  distribution  vice-] 
dent. 

In  1951  Sugar  was  in  charge 
contract  and  play  date  depart 
for  United  Artists.  Since  1953  b 
been  metropolitan  district  and  bi 
manager  for  the  UA  New  YorlJ 
change. 

SBC  Charges  Delay 

( Continued  from  page  1 ) 
complaints  that  ASCAP  didn't 
the  interest  of  the  smaller  music 
lishers,  and  urged  Justice  to  taki 
tion  to  tighten  an  old  consent  d  j 
involving  ASCAP.  Justice  notifies 
subcommittee  in  June  that  it  pla 
to  do  this. 

A  committee  report  today  notee  I 
seven  months  have  passed  wi 
action.  "The  committee  is  unal 
understand  why  such  unprodi 
action  should  be  tolerated  by  th 
partment,"  it  said.  "If  the  depar 
is  convinced  corrective  action 
for,  it  would  seem  to  follow  that , 
action  should  be  taken  season; 

Actually,  department  officials 
indicated  they  hoped  to  get  an  ; 
ment  from  ASCAP  shortly. 

Green,  Tomlinson 

( Continued  from  page  1 ) 
firm,  Stryker  &  Brown,  report 
distributed  its  total  holdings  of 
035  Loew's  shares  to  its  partner 
cording  to  their  interest  in  the 
Green  reported  he  received  the  £; 
shares  in  that  distribution. 

No  Longer  Board  Members 

Both  Green  and  Tomlinson  | 
resigned  from  the  Loew's  boa, 
directors.  They  and  the  third  I  I 
dissident,  Jerome  Newman, 
dropped  from  Loew's  manageiJ 
slate  of  proposed  directors  to  b( 
mitted  to  the  annual  meeting  of 
holders  for  a  vote  next  montlt 
meetings  of  the  Loew's  board 
scheduled  during  the  interim. 


NEW  YORK  MAT 


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!:ay,  January  16,  1959 


Motion  Picture  Daily 


PEOPLE 


Allied  Charges  'Unfair,  'Says  Justice  Dept. 


3orge  W.  Chane,  Radio  Corp.  of 
Irica  vice-president,  management 
aeering,  has  been  named  vice- 
Ident,   finance   and  management 
leering.  Ernest  B.  Gorin  continues 
ice-president  and  treasurer  with 
onsibility    for    banking,  invest- 
:s.  treasury  and  stockholder  rela- 
matters.  Howard  L.  Letts,  RCA 
president,  business  affairs,  tele- 
n  network  and  NBC,  has  been 
ed  vice-president  and  controller, 
responsibility  for  all  corporate 
i  ;eting  and  operating  financial  mat- 
1  i  Both  Letts  and  Gorin  will  report 
hane. 

I 

i  Jes     Livingston,     recently  ap- 
ed   Columbia    Pictures  branch 
j  ager  in  Cleveland,  will  be  guest 
*ranor  at  a  testimonial  luncheon  in 
Theatrical  Grill  on  Jan.  26.  The 
will  be  sponsored  jointly  by  the 
;iand  Salesmen's  Club  and  the 
;ty    Club.    Martin  Grassgreen, 
•  nen's  club  president,  is  in  charge 
:)i-rangements. 


es  Alberti,  president  of  Endorse- 
1  s.  Inc.,  has  acquired  the  motion 

re  rights  for  a  film  biography 
*  'rthur  and  Kathryn  Murray. 

to  Goldstein  Tour 

)rey    ( Razz )    Goldstein,  Allied 
ts  vice-president  and  general  sales 
iger,  resumes  on  Monday  his  na- 
\  ide  tour  of  the  company's  offices 
utline   the   current   and  future 
1  action  plans.  Goldstein,  who  has 
holding  a  series  of  luncheon 
+  ings  with  exhibitors  in  all  the 
inge  cities,  is  scheduled  to  visit 
;p  napolis,     Chicago,  Milwaukee, 
eapolis  and  Kansas  City  during 
•riming  week.  Following  his  tour 
e  midwest,  Goldstein  will  swing 
■l  on  Jan.  26  with  stops  in  Dallas, 
Orleans,  Atlanta  and  Charlotte 
■   is  itinerary. 


more  Join  TO  A 


■  i >  more  operators  of  small  thea- 
have  joined  the  Theatre  Owners 
merica.  The  T.O.A.  New  York 

Sfi  this  week  announced  that 
^es  P.  Massey  of  Mt.  Airy,  N.C., 
enrolled  his  Dobson  Drive-In 
tre  in  that  city  T.O.A.,  and  that 

ssftam  Macon  of  the  Western  North 
lina  Theatres,  Inc.,  of  Asheville, 


,  had  enrolled  his  Starlite  Drive  - 
i  Asheville,  and  his  Garden  City 
e-In  in  Marion.  The  memberships 
secured    by    George  Roscoe, 
0  :  A  s  director  of  exhibitor  relations. 


x  Martin  to  Meet  Press 

H.  Martin,  Universal  Pictures 
sales  manager,   has  invited 
•ress  editors  to  a  luncheon  con- 
|ce  at  the  Laurent  Restaurant  here 
Wednesday  to   discuss  matters 
r.eral  interest  to  the  industry  in 
ect  for  1959. 


(Continued  from  page  1) 
Justice  does  indicate  that  Allied's 
grass  roots  campaign  has  been  having 
some  fruit.  However,  the  Justice  re- 
ply at  no  point  gives  ground  before 
the  Allied  charges:  It  asserts  the  right 
of  the  distributors  to  charge  per  per- 
son film  rentals;  and  denies  this  is 
illegal  price-fixing;  it  maintains  that 
Justice  has  not  permitted  excessive 
theatre  acquisition  by  divorced  cir- 
cuits; asserts  distributors  can  not  be 
forced  to  license  films  if  they  don't 
want  to;  and  reaffirms  its  refusal  to 
permit  preemptive  right  production 
by  divorced  circuits. 

Recalls  SBC  Hearings 

The  Justice  reply  says  that  much 
of  Allied's  charges  was  covered  in 
the  Senate  Small  Business  Committee 
hearings,  and  that  the  committee's  re- 
port on  its  hearings  in  no  way  in- 
dicated the  department  had  been 
derelict  in  enforcing  the  Paramount 
Case  judgments. 

Noting  that  Allied  protests  Para- 
mount's  licensing  "The  Ten  Com- 
mandments" on  the  basis  of  a  royalty 
payment  of  a  fixed  amount  per  per- 
son, the  Justice  statement  denies  this 
is  illegal,  declaring  "the  exhibitor  is 
left  free  to  determine  for  himself 
what  the  admission  prices  shall  be." 
It  concedes  the  exhibitor  is  unlikely 
to  charge  less  than  the  rental  and  is 
very  likely  to  charge  more,  but  says 
"this  is  no  different  from  what  the 
purchaser  of  a  commodity  for  resale 
generally  does,  which  is  to  endeavor 
to  get  sufficiently  more  for  the  com- 
modity that  it  cost  him." 

Sees  No  Difference 

"The  fact  that  a  motion  picture  is 
licensed  for  exhibition  rather  than 
sold  for  resale  and  the  fact  that  it 
involves  entertainment  rather  than  a 
physical  commodity  being  purveyed 
to  the  customer  does  not  make  the 
situation  materially  different,"  the  De- 
partment declared. 

The  Paramount  policy,  the  state- 
ment continues,  does  not  involve  ad- 
mission price  fixing,  because  the  ex- 
hibitor "is  entirely  free  to  determine 
for  himself  what  his  gross  profit  shall 
be;  that  is,  how  much  above  the  per 
capita  royalty  payment  he  will  ask 
his  patrons  to  pay."  The  statement 
also  says  Paramount  has  a  perfect 
right  to  seek  some  compensation  to 
cover  children  admitted  free  by  some 
drive-ins. 

Circuit-Basis   Selling  Banned 

Similarly,  Justice  maintains,  the 
Paramount  judgments  do  not  contain 
compulsory  selling  provisions.  The 
judgments  do  require  licensing  on  the 
merits  and  without  discrimination, 
and  Justice  is  enforcing  this,  the  law- 
makers are  told,  to  make  sure  that 
distributors  do  not  sell  a  picture  to  a 
circuit  on  a  circuit  basis  and  to  make 
sure  that  distributors  are  not  unfair- 
ly preferring  independent  theatres 
over  circuit  theatres. 

However,  the  statement  continues, 
the  provision  "does  not  require  a  dis- 
tributor to  license  a  picture  at  a  par- 


ticular time  in  a  given  community; 
and  it  does  not  require  that  because 
a  picture  has  been  offered  for  li- 
censing in  one  city  that  it  neces- 
sarily must  be  offered  for  licensing 
in  another  city.  Nor  does  it  require  a 
picture  to  be  licensed  upon  certain 
terms  because  it  has  been  licensed  on 
those  terms  to  other  exhibitors  in 
other  competitive  areas." 

Precedents  Cited 

Justice  cites  several  court  decisions 
that  "no  person  is  required  to  sell  to 
all  comers." 

Answering  Allied  complaints  that 
Paramount  refused  to  license  "The 
Ten  Commandments"  and  that  Fox 
refused  to  license  "Peyton  Place"  in 
some  areas,  Justice  says  "It  is  within 
the  business  prerogative  of  a  distribu- 
tor to  decide  the  number  of  theatres 
it  will  license  in  a  given  community 
on  a  particular  run."  Justice  suggests 
the  companies  might  have  wanted  to 
cut  down  the  number  of  first  neigh- 
borhood runs  in  order  to  meet  com- 
plaints that  too  many  theatres  are 
playing  the  same  film  simultaneously 
and  that  the  theatre-going  public  fre- 
quently has  too  limited  a  choice  of 
pictures  at  any  one  time. 

Mercury  Theatre  Sale  Treated 

In  the  more  than  two  years  since 
the  Senate  hearings,  Justice  says,  only 
six  theatres  have  been  acquired  by 
divorced  circuits,  and  each  was  sub- 
ject to  hearing  and  approved  by  the 
court  as  not  unduly  restraining  com- 
petition. The  Justice  reply  deals  at 
great  length  with  the  circumstances 
surrounding  the  acquisition  by  Amer- 
ican Broadcasting  -  Paramount  Thea- 
tres of  the  Mercury  Theatre  in  Chi- 
cago. Competing  independent  thea- 
tres wanted  to  prohibit  the  Mercury 
from  having  any  clearance  or  run 
priority  over  them.  Justice  declares 
this  would  not  have  been  in  the  pub- 
lic interest  because  it  would  have 
"frozen"  a  situation  under  which  the 
theatres  all  play  the  same  program 
and  the  public  has  no  choice  of  films. 

Stresses  Fairness  to  AB-PT 

This  does  not  mean,  Justice  states, 
the  government  wanted  to  do  any- 
thing "affirmatively"  to  bring  about 
competitive  bidding  in  the  area.  How- 
ever, it  adds,  "the  government  felt 
AB-PT  should  have  the  same  freedom 
to  compete  as  its  competitors  have; 
the  run  and  clearance  it  seeks  should 
be  left  to  its  own  business  discretion; 
and  the  theatre-going  public  should 
not  be  precluded  from  certain  ad- 
vantages that  might  accrue  if  the 
competition  between  the  theatres  con- 
cerned takes  certain  turns." 

Later  on,  Justice  says  "it  is  not 
consistent  with  the  anti-trust  laws  to 
freeze  the  runs  on  which  theatres 
operate  or  the  clearances  which  thea- 
tres may  take;  and  bidding  for  a  pic- 
ture between  theatres  which  are  in 
competition,  with  die  theatre  win- 
ning the  picture  taking  a  reasonable 
clearance  over  the  other,  is  both 
lawful  and  occurs  frequently." 

As  for  Paramount  Pictures'  acquisi- 


tion of  the  Esquire  Theatre  in  Chi- 
cago, Justice  says  the  Paramount  judg- 
ment contained  no  prohibition  and 
"the  history -of  the  entry  of  the  judg- 
ment and  the  judgrifents  which  fol- 
lowed in  the  Paramount  Case  nega- 
tived any  possible,  implication  that 
the'  acquisition  was  Enjoined."  It 
quotes  the  Supreme  Court  decision 
.that  vertical  integration  in  the  in- 
dustry was  not  "illegal  per  se." 

Points  to  Allied  Circuit  Plea 

Finally,  Justice  notes  the  Allied 
pamphlet  does  not  mention  that  Al- 
lied joined  with  other  exhibitors  in 
urging  Justice  to  permit  production 
by  divorced  circuits  on  a  preemptive 
right  basis.  Justice  refused  to  do  this, 
the  reply  states,  because  "a  careful 
study  of  the  proposal  convinced  the 
Division  it  would  be  inconsistent  with 
the  maintenance  of  competitive  con- 
ditions in  the  industry,  and  especially 
convinced  us  it  would  work  to  the 
detriment  of  small  independent  ex- 
hibitors in  that  the  right  of  preemp- 
tion to  be  enjoyed  by  the  circuits 
would  give  them  a  distinct  advantage. 

"Our  decision  is  an  indication  of 
our  earnest  concern  for  the  preserva- 
tion of  true  competitive  conditions 
in  the  motion  picture  industry  and  for 
the  small  exhibitors,"  it  asserts. 


Roy  Cochrans  Killed; 
Little  Rock  Exhibitors 

Special  to  THE  DAILY 

MEMPHIS,  Jan.  15-Mr.  and  Mrs. 
Roy  Cochran,  who  own  two  theatres 
in  Little  Rock,  Ark.,  were  killed  in- 
stantly early  today  in  the  front  yard 
of  their  home  at  Little  Rock  when 
high  tension  electric  wires  fell  on 
them  during  a  severe  thunderstorm. 
Their  bodies  were  recovered  by  fire- 
men who  were  called  by  neighbors 
after  the  power  was  turned  off. 

Cochran  owned  Jory  Theatre  and 
Scenic  Drive-In  at  Little  Rock.  He 
was  a  former  president  of  Tri-State 
Theater  Owners  and  on  the  board  of 
Arkansas  Theatre  Owners. 

Mr.  and  Mrs.  Cochran  had  left  a 
party  in  Little  Rock  at  12:30  A.M. 
and  had  just  reached  home.  The  party- 
was  in  honor  of  the  37th  anniversary 
of  Wallace  Kaufman  in  the  theatre 
business.  Kaufman  owns  the  Imperial 
Theatre  at  Benton,  Ark. 


Justice  Heffernan,  76 

ALBANY,  N.  Y.,  Jan.  15.  -  A 
Requiem  Mass  was  celebrated  today 
in  St.  Mary's  Catholic  Church  at 
Amsterdam  for  Justice  Christopher  J. 
Heffernan,  76,  who  died  Monday  in  a 
hospital  there,  after  an  illness  of  several 
months.  Justice  Heffernan,  who  served 
in  the  Supreme  Court  and  in  the 
Appellate  Division,  third  department, 
for  many  years,  not  only  participated 
in  decisions  on  motion  picture  censor- 
ship cases  during  his  designation  to 
the  Appellate  Court,  but  also  subse- 
quently twice  made  findings,  as  official 
referee,  in  appeals  by  builders  of 
drive-ins  against  town  ordinances 
seeking  to  ban  such  theatres. 


Oth  century- fox 
is  proud  to  announce 
the  availability  of 


LECTED  ENGAGEMENTS 


from  the  producer 
and  the  director  of 
■THE  LONG.  HOT  SUMMER" 
20th  brings  you 

Yul  Brynner 


ACADEMY  AWARD  WINNER 
for  "  The  King  and  I" 

Joanne  Woodward 


ACADEMY  AWARD  WINNER 
for  "Three  Faces  of  Eve" 

Margaret  Leighton 


INTERNA  T ION  ALL  Y  HONORED 
for" Separate  Tables" 

Nobel  and  Pulitzer  Prize  Winner 

WILLIAM  FAULKNER'S 

THE  SOUND 
AND  THE  FURY 


a  JERRY  WALD  production 

co-starring 

STUART  WHITMAN  •  ETHEL  WATERS 


sensational  new  the  distinguished 
star  discovery      American  favorite 

JACK  WARDEN  •  FRANCOISE  ROSAY 
DIRECTED  by  MARTIN  RITT 


SCREENPLAY  BY 

IRVING  RAVETCH  and  HARRIET  FRANK,  Jr. 
QnemaScopE 
COLOR  by  DE  LUXE 


6 


Motion  Picture  Daily 


Friday,  January  16. 


MGM-TV  Sets  Seek  to  Improve  Projection    Weltner  Cit 
Big  Program 
For  New  Year 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  15-MGM-TV 
w  ill  place  a  minimum  seven  half-hour 
pilots  before  the  cameras  during  the 
coming  three  months,  it  was  an- 
nounced by  studio  head  Sol  C.  Siegel. 
With  the  announcement,  TV  becomes 
a  major  part  of  MGM's  overall  produc- 
tion program,  according  to  Siegel, 
who  has  taken  personal  charge  of 
developing  a  big-scale  TV  program. 

The  decision  to  place  the  company's 
manpower,  story  properties  and  physi- 
cal facilities  behind  important  TV 
series  is  the  result  of  many  months 
of  analyzing  the  market  and  planning, 
Siegel  said.  The  properties  prepared 
under  the  supervision  of  Richard  Mai- 
baum.  executive  producer  of  MGM- 
TV,  during  the  past  year,  will  be 
offered  to  advertising  agencies  and 
clients  for  the  1959  fall  season. 

Seven  Productions  Described 

The  following  pilots  will  be  filmed 
in  January  and  February  under  MGM- 
TV's  stepped-up  television  production 
program : 

"Father  of  the  Bride,"  starring  Jim 
Backus,  to  be  produced  by  Al  Lewis. 
Romantic  comedy. 

"Jeopardy,"  to  be  produced  by  An- 


( Continued 

Richard  F.  Walsh,  president  of  the 
International  Alliance  of  Theatrical 
Stage  Employees  and  Motion  Picture 
Operators;  Martin  N.  Wolf  of  Altec 
Service  Co.;  and  D.  H.  Kunsman  of 
RCA  Service  Co. 

Kerasotes  based  his  request  on  find- 
ings of  the  Motion  Picture  Research 
Council  in  a  two-year  study  of  700 
first  and  second  run  theatres  in  100 
U.  S.  cities.  In  its  report,  released  Jan. 
6,  the  Council  said  that  74  per  cent 
of  the  theatres  visited  had  inferior 
projection  due  to  mechanical  mis- 
alignment of  optical  equipment.  It  also 

drew  and  Virginia  Stone  and  filmed 
entirely  on  location.  Suspense. 

"The  McGonigle,"  starring  Mickey 
Shaughnessy,  to  be  co-produced  by 
Harry  Joe  Brown.  Adventure-comedy. 

"Johnny  Eager,"  to  be  produced  in 
association  with  Wilbur  Stark  and 
Jerry  Layton.  Action-adventure. 

"You're  Only  Young  Once,"  to  star 
Dean  Jones.  Romantic  comedy. 

"Amigo,"  starring  Gilbert  Roland,  to 
be  produced  by  Don  Siegel.  Action- 
adventure. 

"Maisie,"  starring  Janis  Page,  to  be 
produced  by  Tom  McKnight.  Romantic 
comedy. 

Meanwhile  it  was  disclosed  that 
independent  TV  production  at  MGM 
has  reached  an  all-time  high.  Five 
series  are  being  produced  by  com- 
panies using  the  MGM  facilities. 


IN  LOS  ANGELES 

EIGHTH  ANNUAL 
COMMUNION-BREAKFAST 

For  Catholics  in  the  motion  picture 
industry  in  the  Los  Angeles  area, 
embodying  production,  distribu- 
tion and  exhibition  of  motion  pic- 
ture and  television  films,  will  be 
held  on  Sunday,  February  1 ;  Mass 
at  9  A.M.,  at  the  Blessed  Sacrament 
Church  with  breakfast  at  10  A.M. 
at  the  Hollywood  Palladium. 

For  information  and  tickets  contact 
the  ticket  chairman  at  your  studio 
or  office,  or  Selby  Carr,  1664  Cor- 
dova, Los  Angeles  7,  Calif.  Phone: 
REpublic  1-1165. 

Tickets  are  $3.25  each. 


from  page  1 ) 
found  incorrect  screen  brightness  levels 
in  69  per  cent  of  the  theatres  and 
use  of  lens  of  incorrect  focal  length 
to  show  product  in  either  anamorphic 
or  regular  ratio  to  better  advantage 
in  43  per  cent  of  the  theatres. 

Kerasotes  yesterday  asked  the  five 
organizations  to  join  with  TOA  to 
develop  a  training  and  educational 
program  and  also  to  establish  a  sys- 
tem of  visiting  theatres  to  check  on 
projection  and  "call  to  the  owner's, 
manager's,  and  projectionist's  atten- 
tion when  sub-par  projection  is  oc- 
curring and  show  them  how  to  correct 
it  then  and  there." 

Aim  Is  Mechanical  Perfection 

"In  these  critical  days  for  motion 
picture  theatres,  particularly  in  view 
of  our  intense  competition  from  tele- 
vision and  other  entertainment  media, 
our  theatres  must  present  the  most 
mechanically  perfect  show  possible  to 
retain  and  build  attendance,"  Kera- 
sotes said.  "MPRC's  report  would 
seem  to  indicate  this  is  not  being 
achieved  and  raises  the  strong  possi- 
bility that  some  exhibitors  might  not 
realize  they  were  presenting  an  im- 
perfect show.  Certainly  if  they  did  I 
am  positive  they  would  have  made  the 
corrective  steps  themselves.  In  many, 
many  instances,  I  am  sure,  corrective 
action  involved  adjustments  to  existing 
equipment  rather  than  the  need  for 
new  equipment." 

Invites  Suggestions 

The  TOA  head  asked  in  his  letter 
for  reaction  to  the  proposal  and  sug- 
gestions for  augmenting  it.  He  said 
he  was  certain  of  active  cooperation 
from  MPRC. 


Memphis  Censor  Board 
Reappointed  for  Year 

Special  to  THE  DAILY 

MEMPHIS,  Jan.  15-City  Commis- 
sion todav  reappointed  for  one  year 
terms  the  four  members  of  the  city- 
county  movie  censor  board— Mrs.  B.  F. 
Edwards,  chairman,  Mrs.  Walter  Gray, 
Mrs,  T.  Walker  Lewis  and  Mrs. 
Somerville  Hooker. 


Shoot  Edsel  Tapes 

Termini  Video  Tape  Services  will 
shoot  several  tapes  tonight  for  com- 
mercials on  the  Edsel  Car.  Because 
of  the  fact  that  the  commercials  in- 
volve the  showing  of  four  models 
simultaneously,  the  video  tape  will  be 
shot  at  the  Production  Center  on  W. 
26th  St.  and  be  relayed  back  to  the 
Video  Studios  at  1440  Broadway.  The 
deal  set  by  Kenyon  &  Eckhardt  calls 
for  the  commercials  to  be  seen  this 
Sunday  and  the  following  Sunday  on 
the  "Ed  Sullivan  Show"  over  CBS. 


( Continued  from  page  1 ) 
the    advertising    and  publicity 
proaches  that  will  support  this 
program  of  pictures. 

The  division  managers  will  \l 
to  their  respective  headquarters ; 
the  weekend  advised  by  Welti 
reaffirm  at  every  industry  level 
mount's  "unqualified  faith  in  the 
of  the  business."  They  were  asl 
convey  the  belief  "that  a  new 
perity  high  will  be  attained  b 
industry    sooner    than    is  gerf 
surmised." 

Has  'Tangible  Evidence' 

Weltner  said  that  Param 
"tangible  evidence"  of  its  faith 
future  is  an  array  of  completed 
ing  and  planned  productions 
compares  with  the  product  stj 
that  characterized  the  company's;) 
ations  of  the  mid-40's.  He  said  ' 
announcement  of  the  pictures 
be  made  following  the  complet 
release  schedules  now  in  prepa 

New  concepts  in  merchandisinj 
advertising  were  outlined  for  the 
ing  by  Jerry  Pickman,  vice-prt 
and  director  of  advertising,  pu 
and  exploitation,  and  Martin  S. 
assistant  director.  Joseph  Frief 
national  exploitation  manager,  p 
pated  in  these  discussions. 

Strong  Pre-Selling  Plannec 

Pickman  and  Davis  said  even 
Paramount  picture  would  be  pi 
to  the  point  of  absolute  ma] 
penetration  as  it  is  about  to, 
release.  They  told  the  sales  exec 
that  there  would  be  a  mark< 
crease  in  expenditure  for  adve 
to  support  the  new  year's  lineu 
that  promotion  activity  in  gene 
the  consumer  level  would  be  s 
intensified.  Confidence  was  exp 
by  the  two  executives  that  bo 
returns  would  justify  the  "a) 
character  of  the  company's  proi 
of  new  pictures. 

Labor  Progress  Mad 
In  Philippines  by  Ml  j 

Progress  is  being  made  in  lab 
gotiations  on  behalf  of  U.  S.  filnj 
panies  in  the  Philippines,  the  I 
Picture  Export  Ass'n.  was  told'' 
regular  board  meeting  this  we* 
addition  the  board  heard  a 
report  on  Argentina,  where  ecc1 
improvement  was  noted,  and 
port  on  import  procedure  in  Bv 

Arrangements  were  also  ma! 
the  board  for  distribution  of  li 
in  Israel.  This  will  be  carrie 
according  to  the  master  license 
ula. 


: 


" 


Bookers  to  Install 

The  Motion  Picture  Bookers  Club  of 
New  York  will  hold  its  20th  annual 
installation  dinner  and  dance  Monday 
night,  Jan.  26,  at  Tavern-on-the-Green 
here.  Emanuel  Frisch  will  be  toast- 
master. 


'House'  Sets  Recorc 

SAN  FRANCISCO,  Jan.  15.- 
Artists'  "House  on  Haunted 
first  film  to  employ  the  Emerge 
cess,  grossed  a  big  $3,317  o 
opening  day  of  its  world  premi 
the  RKO  Golden  Gate  Theatre 
yesterday.  Mark  Ailing,  theatre 
ager,  called  the  gross  the  t 
the  house  has  had  in  three  ye 
regular  admission  prices. 


So,  NO.  11 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  JANUARY  19,  1959 


TEN  CENTS 


onnell  Group  Exhibitor  AllxioUS,  WantS  Answers,       Thompson  Plan 

A  Acts  on   Says  Myers,  as  Convention  Nears      Bill  Would 


♦  mpetition 
om  Military 

0 resent  Case  in 
hington  on  Wednesday 


Theatre  Owners  of  America's 
ign  to  force  military  post  thea- 
i  play  films  after  instead  of 
of  neighboring  commerical  thea- 
>.  ings  into  action  this  week,  with 
gs  in  New  York  and  Washing- 
A-  was  reported  at  the  weekend 
bert  J.  O'Donnell,  chairman  of 
DA  Army-Navy  committee, 
onnell  said  his  committee  will 
in  New  York  today  to  plot 
■  .  and  will  go  to  Washington 
ssday  for  meetings  with  Con- 
mal  leaders  and  Pentagon  offi- 
Dn  Wednesday,  O'Donnell  said, 
mittee  will  meet  with  Charles 
rmcane,   Assistant  Secretary  of 


committee  will  go  armed  with 
(  Continued  on  page  5) 

Stations  Offered 


la  r  Gross  Percentage 

)w  From  THE  DAILY  Bureau 

I  LYWOOD,  Jan.  18.-Producer 
t  L.  Lippert  has  negotiated  deals 
si  eral  TV  stations  to  promote 
v  film  "Sad  Horse"  in  exchange 
•  per  cent  of  the  gross  the  pic- 
eceives  in  the  respective  areas. 
3m  is  an  Associated  Producers' 
e  for  20th  Century-Fox  release, 
stations  involved  will  show  a 
(  Continued  on  page  5) 

da  Exhibitors 
Hold  25th  Conclave 

Special  to  THE  DAILY 

riKHMOND,   Va.,   Jan.  18-The 
.    innual  convention  of  the  Virginia 
n  Picture  Theatre  Ass'n.  will  be 
L  uly  6-9  at  the  Chamberlin  Hotel, 
■point  Comfort,  Va.,  it  was  an- 
Jjped  by  Syd  Gates,  president, 
il  Roth,  Valley  Enterprises,  Inc., 
i  Continued  on  page  4) 


VISION  TODAY— page  6 


From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  18.— The  anxiety  of  exhibitors  over  problems  "for 
which  solutions  must  be  quickly  found"  is  drawing  operators  of  conventional 


theatres,  as  well  as  drive-in  owners, 

New  York  Variety  Club 
Installs  1959  Officers 

(Picture  on  Page  4) 

Installation  of  officers  and  crew  for 
1959  of  the  Variety  Club  of  New 
York,  Tent  No.  35,  was  held  Friday 
at  a  general  meeting  and  luncheon  at 
Toots  Shor's  Restaurant.  Robert  J. 
O'Donnell  officiated  at  the  induction. 

Officers  include  Ira  Meinhardt,  who 
was  reelected  chief  barker;  Harry 
Brandt,  first  assistant;  James  Velde, 
second  assistant;  Walter  Framer,  prop- 
erty master,  and  Jack  H.  Hoffberg, 
dough  guy.  Canvasmen  are  Irving 
Dolfinger,  Alex  Harrison,  Jack  H. 
Levin,  Morris  Sanders,  Robert  K. 
( Continued  on  page  4 ) 


to  Allied  States'  national  drive-in  con- 
vention in  Pittsburgh  next  week, 
Abram  F.  Myers,  Allied  chairman  and 
general  counsel,  reports  in  a  current 
membership  bulletin. 

"This  drawing  together  of  different 
classes  of  theatre  owners  is  easily 
explained,"  Myers  writes.  "They  have 
identical  problems  that  are  daily 
growing  more  acute. 

"Concessions  play  a  larger  part  in 
(  Continued  on  page  4 ) 

Fox  Opens  Summit  Meet 
In  Hollywood  Today 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Jan.  18-All  phases 
of  operations  of  20th  Century-Fox— 
including  domestic  and  foreign  distri- 
bution, record  production  and  distri- 
(Continued  on  page  5) 


REVIEW: 


Tempest 


DeLaurentiis — Paramount 


THERE  are  two  axioms  for  making  motion  pictures  which  the  experts 
say  should  always  be  observed.  The  first  is  that  the  play  (or  the 
story)  is  the  thing.  The  second  is  that  movies  should  "move." 
Both  these  precepts  have  seldom  been  carried  out  so  faithfully  at  one 
and  the  same  time  as  in  the  Dino  DeLaurentiis  production  of  "Tempest." 
This  is  a  spectacle  film  made  on  the  grand  scale— in  Technirama  and 
Technicolor— with  an  "all-star"  cast,  lavish  sets  and  costumes  and  two 
major  battle  scenes  employing  hundred  of  extras. 

More  important:  It  tells  an  action-filled  story  at  a  brisk  and  stimulating 
pace  that  never  lets  up.  Audiences  are  likely  to  be  gasping  for  breath 
at  the  end  of  it  and  not  realize  they  have  been  sitting  in  the  theatre 
for  five  minutes  over  two  hours! 

The  source  of  the  script  is  a  novel  called  "The  Captain's  Daughter" 
by  the  Russian  author,  Alexander  Pushkin,  set  in  the  days  of  Catherine 
the  Great.  It  was  filmed  on  location  in  Yugoslavia  and  Italy  with  one 
of  its  settings  the  Bourbon  Palace  at  Caserta  (near  Naples)  used  for 
the  scenes  taking  place  in  Catherine  s  court.  The  international  cast  in- 
cludes (in  order  of  billing)  Silvana  Mangano,  Van  Heflin,  Viveca  Lind- 
fors,  Geoffrey  Home,  Oscar  Homolka,  Robert  Keith,  Agnes  Moorehead, 
Helmut  Dantine,  Finlay  Currie,  and  Vittorio  Gassman. 

Script  writers  Louis  Peterson  and  Alberto  Lattuada  plunge  the  au- 
dience into  the  story  right  away,  and  the  manner  in  which  they  set  up 
the  historical  background  is  a  model  of  simplicity  and  speed.  Catherine 
(Continued  on  page  5) 


Cut  Admission 
Tax  Further 


Affects  Theatres  with 
'Live1  Show  on  Program 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  18.  -  Rep. 
Thompson  (  D.,  N.  J.)  has  introduced 
a  bill  to  cut  the  Federal  admissions 
tax  still  further  where  a  motion  pic- 
ture theatre  includes  live  entertain- 
ment on  its  program. 

The  measure  faces  a  very  long  and 
hard  road  to  enactment,  since  it  runs 
counter  to  the  program  of  the  Treasury 
and  of  House  Ways  and  Means  Com- 
mittee Chairman  Mills  (D.,  Ark.)  to 
resist  further  selective  tax  cuts.  More- 
over, Thompson  is  not  a  member  of 
the  committee,  and  so  in  no  position  to 
push  his  bill. 

The  bill  provides  that  where  a  "sub- 
stantial part  of  the  program  consists 
of  live  musical  or  dramatic  perform- 
(Continued  on  page  6) 

ACE  Is  'Happy'  with 
Harris  Toll-TV  Sill 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  18  -  The 
American  Congress  of  Exhibitors  is 
"very  happy"  with  the  anti-subscrip- 
tion television  bill  introduced  last  week 
by  House  Commerce  Committee  Chair- 
man Harris  of  Arkansas. 

This  was  the  report  from  Marcus 
Cohn,  television  attorney  for  the 
group.  All  indications  were  that  ACE 
would  endorse  die  Harris  bill  when 
hearings  start  in  February  or  March. 

The  bill  would  ban  all  subscription 
TV  except  for  very  limited  technical 
(Continued  on  page  4) 

Sun  Theatre  Suit  Asks 
$250,000  of  Clasa-M 

The  Sun  Theatre,  Brooklyn,  has 
filed  an  anti-trust  suit  in  U.  S.  District 
court  here  against  Clasa-Mohme, 
Spanish  language  film  distributor,  and 
the  Harry  Harris  circuit  charging 
collusion  and  refusal  to  service  die 
Sun  with  films.  The  suit  asks  damages 
of  $250,000  and  seeks  a  preliminary 
injunction. 


Motion  Picture  Daily 


Monday,  January  19,  ] 


PERSONAL  industry  Needs  Enthusiasm  j  g  ^  rji  ^  ^ 
MENTION  Faith  in  Future:  Davis 


Variety  Club  News 


ALEX  HARRISON,  general  sales 
manager  of  20th  Century-Fox; 
Henry  Onorati,  president  of  20th- 
Fo.\  Records,  and  Lou  de  Guercio, 
recording  vice-president,  left  New 
York  over  the  weekend  for  the  Coast. 
• 

Wolf  Cohen,  president  of  Warner 
Brothers  International,  has  returned  to 
Hollywood  following  a  tour  of  the  Far 
East! 

• 

Joseph  E.  Levine,  president  of  Em- 
bassy Pictures  Corp.,  left  here  on 
Friday  for  Rome. 

• 

Hal  Roach,  Jr.,  left  here  on  Friday 
via  B.O.A.C.  for  Germany. 

• 

David  Bader,  Atlantic  Television 
Corp.,  vice-president  in  charge  of  sales, 
will  return  to  New  York  at  the  end  of 
this  week  from  Chicago. 

• 

Scott  Lett,  general  sales  manager 
of  Howco  Productions,  was  in  Atlanta 
last  week  from  Hollywood. 

• 

Ross  Hunter,  producer,  has  arrived 
in  New  York  from  the  Coast. 


Berne  Tabakin,  NTA  vice-presi- 
dent in  charge  of  West  Coast  opera- 
tions, has  arrived  in  New  York  from 
Hollywood. 

• 

Sid  Hyams,  managing  director  of 
Eros  Films,  Ltd.,  London,  returned  to 
Britain  from  New  York  yesterday  via 
B.O.A.C. 

• 

Alfred  Hitchcock  has  returned  to 
New  York  from  London. 

Jack  Rose,  producer,  left  New  York 
by  plane  at  the  weekend  for  Rome. 
• 

Everett  Olson,  Paramount  publi- 
cist, has  left  New  York  for  Detroit. 
• 

Eric  Hotung,  executive  of  the 
Hong  Kong  Kowloon  Entertainment 
Co.,  Ltd.,  was  married  in  Scotch 
Plains,  N.  J.  on  Saturday  to  Patricia 
Ann  Shea. 

• 

Sidney  Harmon,  producer,  returned 
to  Hollywood  at  the  weekend  from 
New  York. 

• 

Russel  Lloyd,  British  film  execu- 
tive, arrived  in  New  York  from  London 
on  Friday  via  B.O.A.C. 

• 

Victor  Saville,  producer,  has  re- 
turned to  Hollywood  from  London 
via  B.O.A.C. 


By  WILLIAM  PAY 

LONDON,  Jan.  14  (By  Air  Mail).— At  an  informal  conference  in  Paris  of 
the  executives  of  Continental  territories,  comprising  European  managers  of 
J.  Arthur  Rank  Overseas  Film  Distributors,  managing  director  John  Davis 

reffirmed  his  faith  in  the  future  of  the   

industry  and  the  operations   of  the 
Rank  Group. 

He  outlined  the  problems  facing 
the  industry  throughout  the  world 
and,  emphasising  that  never  before 
had  there  been  such  a  challenge, 
stressed  the  need  for  problems  to  be 
tackled  with  a  modern  approach,  dif- 
ferent ideas  and  new  methods.  Ad- 
ditional and  successful  business  could 
be  achieved  with  enthusiasm  and 
optimism.  The  future  is  in  our  hands 
now,  he  said. 


His  Own  Slate  Is  Heavy 

He  himself  had  shown  faith  in  the 
Organisation  in  going  ahead  with  a 
production  programme  of  unprece- 
dented importance,  confident  in  the 
belief  that  the  Rank  sales  force 
globally  will  extract  maximum  reve- 
nue from  films  available,  he  pointed 
out. 

Davis  was  accompanied  by  Harry 
Norris,  managing  director  of  Rank 
Overseas,  Kenneth  Winckles,  assistant 
joint  managing  director,  and  general 
manager  Richard  Odgers. 

Delegates  attended  a  two-hour 
screening  of  representative  sequences 
from  new  films,  none  of  which  has 
been  seen  in  Europe. 


Church  Bulletin  to  Run 
Milwaukee  Film  Ratings 

Special  to  THE  DAILY 

MILWAUKEE,  Jan.  18-The  work 
and  the  film  ratings  of  the  Better 
Films  Council  of  Milwaukee  County 
will  be  distributed  throughout  Wis- 
consin, Northern  Illinois  and  upper 
Michigan  through  the  medium  of  a 
church  bulletin,  it  has  been  announced 
by  Mrs.  Carl  A.  Meyer,  preview  chair- 
man. 

Kramer  Letter  Service  here,  which 
issues  a  bulletin  that  is  sent  to  some 
400  Protestant  pastors  in  three  states, 
has  asked  the  council  if  the  bulletin 
may  feature  an  article  about  the 
council's  work  and  list  its  film  ratings. 
This  will  be  clone. 

The  extent  of  the  ratings  will  de- 
pend upon  the  space  allotted  each 
month.  Concentration  will  be  on  the 
better-rated  films. 


Cite  Congress  Activity 
To  Aid  Small  Business 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  18.-The  Sen- 
ate Small  Business  Committee  said 
last  year  saw  Congress  enact  more 
legislation  to  help  small  business  than 
in  any  previous  year. 

It  cited  laws  to  make  the  Small 
Business  Administration  a  permanent 
agency  and  increase  the  maximum 
individual  loan;  tax  changes  to  help 
small  firms  in  depreciation,  loss  carry- 
backs, easier  estate  taxes,  and  other 
ways;  and  the  act  authorizing  special 
small  business  investment  companies. 

Makes  Four  Suggestions 

The  committee  expressed  regret  over 
increasing  barriers  thrown  up  to  pri- 
vate anti-trust  actions,  particularly  an 
increasing  number  of  consent  judg- 
ments by  the  Justice  Department.  It 
recommended  Justice  reconsider  its 
policy  in  this  field;  Congress  include 
attorney's  fees  and  other  costs  in 
amounts  plaintiffs  can  recover  in  cases 
for  injunctive  relief;  Congress  declare 
null  and  void  agreements  waiving  pri- 
vate enforcement  rights  under  the 
anti-trust  laws;  and  that  more  govern- 
ment-secured information  be  made 
available  to  private  litigants. 


Daff  on  World  Tour 

Alfred  E.  Daff,  former  executive 
vice-president  of  Universal  Pictures, 
accompanied  by  Mrs.  Daff,  left  here 
by  motor  over  the  weekend  for  the 
West  Coast,  starting  a  round  the  world 
trip.  They  will  be  at  the  Beverly 
Hilton  Hotel,  Los  Angeles,  from  Jan. 
29  until  they  sail  for  Australia  on  Feb. 
9. 

The  couple  will  spend  two  months 
or  more  in  Australia  where  Daft  has 
business  interests,  and  will  go  from 
there  to  New  Delhi  and  London  before 
returning  to  New  York  around  June. 


Ainsworth  Retiring 

MILWAUKEE,  Jan.  18-William  L. 
Ainsworth,  past  president  of  Wisconsin 
Allied  and  long-time  exhibitor  in  Wis- 
consin, has  retired.  Lyle  Nelson  has 
taken  over  his  Shawano  Theatre,  at 
Shawano,  Wise. 


Ohio  Circuit  Adds  Two 

CLEVELAND,  Jan.  18-  S.P.  Correl 
and  Leonard  Mishkind,  partners  in 
General  Theatres  Circuit,  have  ac- 
quired, effective  Feb.  1,  the  Montpelier 
Theatre,  Montpelier,  O.,  from  George 
Foley,  owner.  They  have  also  pur- 
chased the  Hub  Drive-in  Theatre, 
Bryan,  O.,  from  the  Daco  Corp., 
bringing  to  13  the  total  number  of 
units  in  their  circuit. 


WASHINGTON  -  President  E 
hower  on  Friday  received  from  Vs 
Clubs  International  at  the  V 
House  a  report  on  the  32  yeai 
welfare  activity  of  the  organize 
The  Variety  delegation  incl 
George  Eby,  chief  barker,  Kim  N 
and  Perry  Como.  The  Presidem 
honorary  member  of  the  Washii 
Variety  Club,  also  was  present 
special  embossed  folder  and  a 
gold  membership  card  for  1959. 

A 

BOSTON-Joe  Cronin,  vice-] 
dent  and  general  manager  of 
Boston  Red  Sox,  who  has  beer 
chairman  of  the  Jimmy  Fund  1 
for  the  past  five  years,  has 
selected  unanimously  to  be  thi 
cipient  of  the  Boston  Variety  C 
"Great  Heart  Award,"  given  ami 
to  the  person  who  has  done  the 
est  amount  of  good  for  the  gr< 
number  of  people. 

A 

SEATTLE-Tent  No.  46  has 
ed  Lee  Schulman  as  chief  b; 
Frank  Christy  and  B.  C.  Johnson 
been  named  assistants,  Dick  C( 
property  master  and  C.  B.  Jol 
dough  guy.  Crew  members  are  J 
Beale,  Doug  Forbes,  Glenn  Hav 
John  Riley,  Homer  Schmitt  and 
Volchok. 

A 

DES  MOINES-Mrs.  Don 
former  film  booker  in  the  area  bu 
now  assists  her  husband  in  hi 
surance  business,  has  been  n 
chairman  of  the  ladies  auxilia 
Tent  No.  15,  succeeding  Mrs.  1 
Rubel. 

A 

ALBANY,  N.  Y.  -  Tent  No.  9: 
is  making  early  plans  for  repre; 
tion  at  the  32nd  anniversary  co: 
tion  of  Variety  Clubs  Internat 
to  be  held  April  1-3  in  Las  Ve;j 

Mayor  Erastus  Corning  issu 
proclamation  for  the  obser 
of  Variety  Week,  and  the  "T 
Union,"  in  a  leading  editorial  pi 
the  work  of  Tent  No.  9  in  the 
of  charity. 

WB  Sales  Drive  Big 

Motion  Picture  exhibitors  tiirl 
out  the  world  have  given  "an  im 
ate  and  rousingly  enthusiastii 
sponse"  to  Warner  Bros,  global 
come  Back,  Jack"  sales  driv 
honor  of  president  Jack  L.  W 
Bernard  R.  Goodman,  sales  vice- 
dent  and  drive  captain,  said  a 
weekend.  He  based  his  estima 
the  response  to  the  first  week  ( 
drive,  which  began  on  Dec.  25 
which  will  continue  to  April  4, 


MOTTOV  PICTURE  D  ULY    Martin  Ouiglev    Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E. 
Photo  Editor?  HeYbert  V   Fecke,  Advertising  Manager ;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY    Charles  S    Aaronson,  Editorial  Director;  Pmky  Herman^  \ 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine   Building.   Samuel  D.   Berns.   Manager;  Telephone  HOlly wood  7-2W5;  Washington,  J.  A    Otten    Nat.onal  Pie,s  b, 
ington    D.  C;  London  Bureau,  4,  Bear  St.   Leicester  Square.  W.  2.   Hope  Williams  Burnup    Manager;    Peter   Burnup    Editor;  William   Pay,    News   Editor.    Correspond<  ' 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays   by  Qu.gley  Publishing  Company,  Inc     1270  Sixth  Avenue,  Roc. 


ctte?Ve^  Quigley/Jr:  Vice-President;  Theo.  J    Sullivan,  Vice 

dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  D.-' - 
class  matter  "Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3 


,  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as 
79.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copie: 


Motion  Picture  Daily 


»re  Schary  on  Jan.  27  will  be  the 
ipal  speaker  at  the  annual  Good- 
Dinner  of  Temple  Ohabei  Sha- 
Brookline,  Mass.  Ben  Shapiro 
airman  of  the  affair. 
□ 

orge  Gruskin,  head  of  the  radio 
tment  at  the  William  Morris 
cv,  Hollywood,  has  resigned  to 
jp  his  own  office  as  a  consultant 
ro  ^ramming,  sales  and  financing 
eatrical  and  TV  films. 
□ 

rbert  Ross,  advertising  director 
ue  Magazine"  has  resigned  after 
;ars  with  the  publication  to  join 
George  Ross  in  the  formation  of 
Associates,  Inc.,  publicity  and 
relations  organizations. 
□ 

-n  Ward,  of  the  Ward-Kemp 
;v  here,  has  announced  that  he 
tly  completed  in  Hollywood  a 
with  the  Rosen-Finger  Agency 
for  joint  handling  of  clients  in 
motion  picture  field. 
□ 

nny  Thomas  and  Mort  Sahl  will 
masters  of  ceremonies  tomor- 
at  the  Award  Dinner  of  the 
Producers  Guild,  at  which 
el  Goldwyn  will  receive  the 
:one  Award  for  his  "historic  con- 
ion  to  the  American  motion  pic- 


»rge  Goodman,  20th  Century- 
lesman  assigned  to  the  Cleve- 

branch,  has  resigned  to  return 
former  home  in  New  York  City, 
ill  announce  his  future  plans 


lrew   Spheeris,  of   the  Towne 
Milwaukee,   also  chairman 
March  of  Dimes  Drive  there, 
eard  on  Saturday  in  an  appeal 
e  campaign  over  WTMJ-TV. 
□ 

bert  J.  Burton,  vice-president, 
tic  performing  rights  adminis- 
v,  Broadcast  Music,  Inc.,  (BMI) 
een  named  chairman  of  the 
and  TV  division  of  the  Legal 
ocietv's  1959  campaign. 
□ 

)j  .  ph  Sommers,  manager  of  the 
•  Sic  Theatre,  Perth  Amboy,  N.  J., 
.  Merl  Burdett,  of  the  Carlton 
;  re,  Red  Bank,  are  the  joint  win- 
jjor  October  in  the  "Manager  of 
1onth"  competition  of  Walter 
Theatres.  Second  prize  for  Oc- 
went  to  Sam  Hofstetter  of  the 
•ir  Theatre,  Asbury  Park. 

imbia  Has  iH-Mart> 

-ld-wide  distribution  rights,  with 
ception  of  Japan,  to  the  Jap- 
science-fiction  drama  "The 
i, '  have  been  acquired  by  Col- 
Pictures  from  Toho  Intema- 

The  color  film,  much  of  which 
nade  on  Tokyo  locations,  has 
hbbed  in  English  for  domestic 
,  which  is  expected  to  take  place 

late  Spring  or  Summer. 


RECEIVING  A  FAME  AWARD:  Dave  Garroway,  whose  NBC-TV  program,  "Today," 
was  voted  Best  Daytime  Program  in  the  tenth  annual  Television  Today  poll  of  na- 
tional television  critics  and  columnists  for  Fame  Magazine  receives  certification  of 
the  award  from  Pinky  Herman,  associate  editor  of  TV  Today.  The  presentation  was 
broadcast  over  the  "Today"  show  on  Friday. 


Position  of  Exhibition,  Distribution 
Outlined  to  F.  Plains  Woman's  Group 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Jan.  18.— A  first-hand  exposition  of  the  exhibitor's  position 
and  problems,  and  a  similar  outline  of  the  distributor's  policies  and  respon- 
sibilities, featured  a  discussion  of  motion  pictures  before  the  Afternoon  Study 
Group  of  Fort  Plains.  The  meeting  was 
held  in  the  home  of  a  Fort  Plains 
physician. 

The  outgrowth  of  complaints  to  the 
women's  group  voiced  over  horror 
pictures— in  a  letter  to  the  Fort  Plains 
newspaper— the  two-hour  exchange 
featured  Michael  Cory,  an  attorney 
operating  the  Center  Theatre  in  Fort 
Plains,  as  well  as  the  Strand  in  Cana- 
joharie,  and  Edward  Susse,  Albany 
resident  manager  for  Metro. 

Cory  defended  the  "horror"  book- 
ings he  had  arranged  since  taking  over 
the  Center.  He  stressed  that  they  rep- 
resented only  10  per  cent  of  the  ap- 
proximately 130  features  he  had  play- 
ing, while  the  teen-agers  constituted 
60  per  cent  of  his  audience. 

Says  They  Kid'  About  Them 

Cory  pointed  out  that  teen  agers 
are  the  chief  patrons  for  horror  fea- 
tures; that  they  take  such  releases 
lightly  and  "kid"  or  "laugh"  at  them. 
Susse  agreed  on  this.  Cory  also  made 
the  point  that  it  is  the  responsibility  of 
parents  to  check  what  pictures  their 
children  see,  and  to  inculcate  in  them, 
at  an  early  age,  a  sense  of  moral 
values. 

He  likewise  underlined  that  there 
is  not  sufficient  support  for  many 
"good"  pictures;  that  units  like  the 
Study  Group  should  do  more  to  en- 
courage their  patronage.  From  the 
discussion  came  the  idea  of  introduc- 
ing art-type  pictures,  at  mid-week,  in 
the  Center. 

Susse  strongly  defended  the  policies 
of  the  major  distributors  and  their 
"sense  of  responsibility."  Many  of  the 


4IT  'Furlough'  Tie-in 
With  Associated  Food 

Universal  Pictures  and  the  almost 
300  affiliated  Associated  Food  Stores 
in  the  Greater  New  York  area  have 
developed  a  joint  promotion  in  con- 
nection with  the  New  York  premiere 
of  "The  Perfect  Furlough"  at  the 
Roxy  Theatre  starting  Wednesday.  The 
Associated  stores  will  salute  "Fur- 
lough" in  their  newspaper  ads  on 
Thursday  in  the  "New  York  Post," 
"New  York  Daily  Mirror,"  "New  York 
Journal-American,"  "New  York  Daily 
News,"  "Newsday"  and  "Long  Island 
Daily  Press"  and  offer  its  patrons  an 
opportunity  to  win  50  free  phone  calls 
to  U.  S.  Armed  Forces  personnel  over- 
seas. 

A  special  entry  blank  will  be  printed 
in  the  papers  which  can  be  desposited 
at  any  Associated  store.  The  stores 
will  feature  the  promotion  in  a  special 
window  card  which  has  been  prepared 
tieing  up  the  contest  with  the  Roxy 
Theatre. 

horror  pictures,  he  added,  had  been 
produced  by  independent  companies. 
Even  some  of  the  "shockers"  distribu- 
ted by  major  concerns  had  been  inde- 
pendently produced. 

Economics,  if  nothing  else,  dictated 
great  caution  by  the  majors  in  making 
films  of  this  kind,  Susse  said.  The 
former's  production  costs  were  too 
large  for  the  grosses  likely  to  be  reali- 
zed from  most  horror  releases,  he 
added. 


RK0  Promotes  'Dark' 
With  Special  Stunt 

RKO  Theatres  has  devised  a  novel 
method  to  promote  Warner  Bros. 
"Home  Before  Dark"  as  a  coming 
attraction. 

First  the  house  lights  are  turned 
on  and  the  curtains  in  front  of  the 
screen  closed.  Then  as  the  lights  dim 
down  a  small  spot  is  projected  on 
the  curtain  and  a  record  played  in 
which  an  actress  impersonating  the 
heroine  tells  of  her  plight  in  the 
film's  story  in  a  dramatic  manner 

Patrons  are  reported  to  be  very 
favorably  impressed  by  the  stunt. 


Censorship  Panel 
Slated  in  Albany 

Special  to  THE  DAILY 

ALBANY,  N.  J.,  Jan.  18-"Motion 
Picture  Censorship"  will  come  under 
scrutiny  in  a  panel  discussion  which 
the  School  16  PTA  is  to  sponsor  here 
tomorrow  night.  The  round-table 
probably  will  broaden  into  a  consid- 
eration of  censorship  for  television 
and  other  mass  media. 

Participants  include:  Dr.  Hugh  A. 
Flick,  former  director  of  the  State  Ed- 
ucation Department's  Motion  Picture 
Division  and  present  executive  assis- 
tant to  Dr.  James  E.  Allen,  Jr.,  State 
Commissioner  of  Education;  C.  R. 
Roseberry,  author  of  a  current  series 
of  articles  on  "censorship"  appearing 
in  The  Times-Union  and  former  screen 
critic  for  die  Knickerbocker  News;  Al- 
fred G.  Swett,  Stanley  Warner  dis- 
trict manager  and  Albany  Strand  man- 
ager; David  H.  Beetle,  editor  of  The 
Knickerbocker  News  ( who  will  serve 
as  moderator). 

Seen  as  a  'First' 

This  is  believed  to  be  the  first  time 
that  a  theatre  manager  has  been  a 
member  of  such  a  panel  in  Albany. 
James  A.  FitzPatrick,  of  Plattsburgh, 
former  chairman  of  the  Joint  Legisla- 
tive Committee  on  Offensive  and  Ob- 
scene Material,  and  now  its  counsel, 
has  likewise  been  invited  to  take  part 
in  the  discussion. 


New  Museum  Series  on 
'Superproduction'  Starts 

The  Museum  of  Modern  Art  here 
yesterday  launched  a  new  film  series 
called  "The  Superproduction,"  during 
which  it  will  show  11  programs  illus- 
trating "the  Barnum  tradition"  in  films. 
First  picture,  now  being  shown,  is 
Cecil  B.  DeMille's  "Male  and  Female" 
(1919). 

Ten  Features  Scheduled 

On  view  for  one  week  each  of  the 
series  will  continue  with  "The  Thief 
of  Bagdad"  (1924),  "America" 
(1924),  "Beau  Geste"  (1926),  "King 
Kong"  ( 1933),  "The  Lives  of  a  Bengal 
Lancer"  (1935),  "Romeo  and  Juliet" 
(1936),  "The  Good  Earth"  (1937), 
"Marie  Antoinette"  (1938),  "Wuther- 
ing  Heights"  ( 1939 )  and  "How  Green 
W  as  My  Vallev"  (1941). 


I 


Motion  Picture  Daily 


Monday,  January  19, 


Variety  Club 


(Continued  from  page  1) 
Shapiro,  Charles  Smakwitz.  and 
George  Waldman.  Fixer  is  Harry 
Pimstein,  press  guv,  Al  Steen;  and 
Morton  Sunshine  is  in  charge  of  pub- 
lie  relations. 

Harold  Klein,  past  chief  barker, 
opened  the  meeting,  and  entertain- 
ment was  supplied  by  comedian 
More)  Amsterdam  and  Harry  Hirsch- 
Beld. 

Brandt  presented  a  report  on  the 
tent's  project  of  support  for  the  Can- 
cer Control  Research  Foundation.  In 
order  to  raise  $50,000  the  tent  is 
seeking  to  sell  200  tickets  to  the 
opening  of  ten  entertainment  events, 
including  films,  in  New  York.  All  dis- 
tributors are  participating  and  the 
first  two  films  will  be  United  Artists' 
"Some  Like  It  Hot"  and  20th  Century- 
Fox's  "'The  Sound  and  the  Fury." 

The  tickets  are  being  sold  both  in 
a  group  for  $500  or  for  individual 
performances  at  $25.  So  far  Brandt 
and  Meinhardt  have  purchased  two 
groups  and  one  each  by  Bill  German, 
Jack  Levin,  and  George  Waldman. 

Seated  on  the  dais,  in  addition  to 
the  new  officers,  were  Amsterdam, 
William  Caster,  Hirschfield  and 
Monte  Berman. 


\M.  P.  DAILY  picture] 
THE  WELCOME,  especially  to  the  new  faces  from  TV,  from  chief 
barker  Ira  Meinhardt,  at  Friday's  Variety  luncheon. 


Virginia  Exhibitors 

( Continued  from  page  1 ) 
Washington,  will  serve  as  general 
chairman,  with  Jerome  Gordon,  New- 
port News,  and  John  Broumas,  Trans- 
america  Theatres,  Washington,  serving 
as  coordinators.  Carlton  Duffus,  execu- 
tive secretary  of  the  Association,  will 
be  managing  director  for  the  conven- 
tion. 

The  convention  theme  will  stress 
the  Silver  Anniversary  with  a  founders 
banquet  Wednesday  evening,  July  8. 


George  Kirk  Fellows,  81 

GREENWOOD,  S.  C,  Jan.  18.  - 
George  Kirk  Fellows,  81,  one  of  the 
first  owners  of  a  motion  picture  thea- 
tre in  this  territory,  died  at  his  home 
here. 


Fox  Records  to  Rank 

LONDON,  Jan.  18.  _  Rank  Rec- 
ords Ltd.  has  acquired  exclusive  dis- 
tribution rights  in  the  United  Kingdom 
of  20th  Century-Fox  records.  The 
series  will  be  marketed  on  the  Top 
Rank  label. 


THE  NINTH  AMDAL 
COMMUNION  BREAKFAST 


for  Catholic  people  of  the  Motion  Picture 
Industry  in  the  New  York  area  will  be 
held  Sunday,  January  25.  Mass  at  nine 
o'clock  at  St.  Patrick's  Cathedral,  with 
breakfast  immediately  following  in  the 
Grand  Ballroom  of  the  Hotel  Waldorf- 
Astoria. 

For  information  and  tickets,  communicate 
with  the  member  of  the  Sponsoring  Com- 
mittee in  Your  Office,  or  Miss  Marguerite 
Bourdette,  Room  1107,  1501  Broadway. 
Tel.:  BRyant  9-8700. 

(Tickets  $3.75  each) 


N.  Y.  Theatres  Included 
In  'Discrimination'  Bill 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Jan.  18-"Motion 
picture  houses,  theatres,  music  halls, 
amusement  and  recreation  parks,  skat- 
ing rinks,  fairs,  golf  and  race  courses" 
are  among  the  40-odd  types  of  estab- 
lishments specifically  defined  as  in- 
cluded in  the  term  "place  of  public 
accommodation,  resort  or  amusement: 
and  as  such,  coming  within  the  juris- 
dicition  of  the  State  Commission 
Against  Discriminations  under  the 
terms  of  identical  bills  introduced  by 
Senate  Minority  Leader  Joseph  Zaret- 
ski  and  Sen.  James  L.  Watson,  and 
Assemblyman  W.  E.  Rice. 

Many  Fields  Covered 

The  proposal  also  specifies  retail 
stores,  bathhouses,  inns,  taverns,  road- 
houses,  hotels,  restaurants,  beauty 
parlors,  barbershops,  barrooms,  liquor 
stores,  ice  cream  parlors,  bowling 
alleys,  billiard  and  pool  parlors,  gym- 
nasiums, hospitals  and  clinics,  garages, 
"all  public  accommodations  operated 
on  land  or  water,  as  well  as  the  station 
and  terminals  thereof."  Likewise,  pub- 
lic halls  and  public  elevators  of  build- 
ings and  structures  "occupied  by  two 
or  more  tenants,  or  by  the  owner  and 
one  or  more  tenants." 

Drafted  to  make  the  Commission 
Against  Discrimination's  field  more 
specific,  the  measure  would  take  effect 
immediately. 


ACE  Is  Happy 

(Continued  from  page  1) 
tests,  until  such  time  as  Congress 
specifies  the  conditions  under  which 
subscription  TV  broadcasting  can  be 
carried  on.  The  ban  would  apply  to 
both  broadcast  and  wire  activities, 
both  interstate  and  intra-state. 

Cohn  said  that  he  was  satisfied  that 
the  technical  tests  under  the  bill  would 
be  very  strictly  construed  by  the 
Federal  Communications  Commission 
and  therefore  would  not  be  a  signifi- 
cant exception  to  ACE's  policy  of  op- 
position to  all  toll  TV. 

He  said  talks  with  FCC  officials  and 
Congressional  experts  had  convinced 
him  that  toll  TV  operators  would  not 
be  permitted  to  make  economic  test 
or  tests  of  public  taste  but  that  the 
"technical"  qualification  would  be 
interpreted  as  exactly  that— only  tests 
for  technical  performance. 


Exhibitors 


( Continued  from  page  1 )  i 
some  operations  than  others,  bull 
primary  business  of  all  theatres 
supply  motion  picture  entertaim 
Almost  without  exception  all  are 
fering  from  declining  theatre  atl 
ance.  They  are  keenly  aware  ol' 
need  for  novel,  effective  busi  - 
building  projects.  They  know  tha 
less  attendance  picks  up  promptb 
substantially,  there  will  be  no  ffl 
for  exhibition  or  any  other  brant  i 
the  business. 

Sees  Supply  All-Important 

"Above  all,"  Myers  continues,  | 
are  convinced  that  the  solutio 
their  problems  depends  upon  an  I 
quate  supply  of  quality  films, 
played  while  they  retain  their  i 
ness,  with  film  rentals  that  yie 
profit  and  admission  prices  whicl' 
majority  of  potential  customers.^ 
afford.  They  go  further  and 
that  the  security  of  producers  j 
distributors  depends  on  the  same*' 
siderations,  since  the  ability  oi 
theatres  to  pay  film  rentals  dej 
on  increased  attendance  and  no 
creased  admission  prices. 

"It  is  not  expected,"  Myers 
"that  the  producing  and  distrib 
branches   are   going  to  assume! 
risks  incident  to  adopting  such  ai 
gram  all  at  once.  Thus  far  durin 
movie  depression  they  have  beei 
yielding  on  most  of  the  features  t 
of.  All  right-thinking  exhibitors 
for  measures  of  compromise  w 
if  they  cannot  be  legally  agreed 
between      the     different  indjj 
branches,    will  nevertheless 
about  by  voluntary  action  folic  j 
exchanges    of  information, 
ences  and  views. 


'Time  Is  Running  Out' 

"After  being  rebuffed  in  its  ( 
to  talk  things  over,  Allied  begar 
mulating  a  program  of  action  sp 
ly  designed  to  accomplish  the 
going  reforms.  .  .  .  The  exhi 
have  manifested  deep  concern 
the  program  and  want  to  know 
progress  their  leaders  have  ma 
carrying  it  out.  They  are  conce 
ing  their  attention  on  the  pr< 
because  it  deals  with  essentials, 
time  is  running  out  and  they  d 
wish  to  squander  any  of  it  on 
ects  of  no  immediate  impori 
They  want  to  know  what  is  wl 

"At  the  Pittsburgh  convention 
are  determined  to  speak  their 
on  pressing  problems  and  why 
is  not  being  done  about  them. 

Para.-Lewis  Deal  Set 

HOLLYWOOD,  Jan.  18-Parai 
Pictures  and  the  new  Jerry 
Productions  have  completed  ne 
tions  for  a  producer-talent-distril 
arrangement  that  this  year  will 
Lewis'  first  independent  picture 
his  new  production  banner.  A 
ing  date  soon  will  be  set  for 
untitled  film  which  Paramoun 
finance  and  distribute.  The  con 
will  be  star  and  producer,  and 
Tashlin   will   write   and  direc 
picture  on  the  Paramount  lot.  | 


ay,  January  19,  1959 


Motion  Picture  Daily 


5 


h  Turned  Out  113 
During  Past  Year 

nch  motion  picture  companies 
1  out  113  films  during  the  past 

the  French  Film  Office  here 
ed  at  the  weekend.  This  marked 
p  in  production  from  140  pic- 
\in  1957  and  129  in  1956.  Of 

113  films,  79  were  exclusively 
ih,  27  represented  coproductions 
Italy,  while  the  remaining  seven 
es  involved  cooperation,  respec- 
,   with   Germany,   Japan,  Aus- 

Yugoslavia  and  Spain, 
enty-four  of  the  films  were  made 
llor  and  fifteen  utilized  wide 
L  which  is  in  approximate  pro- 
n  to  the  films  made  in  these 
sses  last  year. 

ring  1958,  34  French  films 
d  in  the  United  States  as  against 
the  previous  year. 


x  Meeting 


{  Continued  from  page  1) 
»,  television  production  and  sales 
be  gathered  in  one  meeting, 
the  20th  Century-Fox  summit 
is  begin  here  tomorrow. 

Called  by  Skouras 

ivened  by  president  Spyros  P. 
as,  the  meeting  brings  the  heads 
these  phases  of  the  film  company 
er,  along  with  the  Fox  executives 
y  keyed  to  film  production.  Each 

executives  will  be  familarized 
:he  plans  for  the  diversified  ele- 

of  the  parent  organization.  In 
on,  production  and  release  plans 
359  will  be  high  on  the  list  of 

for  the  meeting. 

iicipating  in  the  conferences 
the  East  will  be:  executive  vice 
Itent  W.  C.  Michel,  vice  president 
eastern  studio  representative 
m  Moskowitz,  20th  international 
Sent  Murray  Silverstone,  vice- 
ient  Charles  Einfeld,  general 
manager  Alex  Harrison,  De  Luxe 
tories  president  Allan  Freedman, 
]ch  director  Earl  Sponable  and 
.^ox  record  company  president 
Onorati. 

udio  Officials  to  Participate 

jjdio  executives  participating  in 
Meetings  will  be  Buddy  Adler, 
j  s  executive  assistant  Lew  Schrei- 
lexecutive  production  manager 
!-Ogell,  studio  literary  operations 
j  David  Brown,  publicity  director 
I  Brand,  executive  in  charge  of 
jsion  production  Martin  Manulis 
'ice  president  in  charge  of  tele- 
i  Irving  Asher. 


Stations 

( Continued  from  page  1 ) 
nd-one-half  minute  trailer  aimed 
ithful  patrons  four  times  weekly 
)  weeks  prior  to  the  picture's 

;  local  station  with  which  a  deal 
een  set  is  KTTV.  Others  already 
d  are  with  WPIX,  New  York, 
rations  in  26  other  cities. 


Tempest 


(CONTINUED  FROM  PAGE  I) 


is  plagued  by  unrest  among  the  peasants,  and  she  fears  that  they  and 
the  Cossacks  may  get  out  of  hand  should  a  strong  leader  spring  up  in 
their  midst.  One  does  in  the  person  of  Pugachov  who  proclaims  himself 
as  Czar  Peter  III,  proceeds  to  organize  an  army  and  to  march  against 
the  fortresses  of  the  Empress. 

This  action  is  what  gives  "Tempest"  its  major  spectacle  scenes:  the 
battles  of  Pugachov  on  his  way  to  St.  Petersburg  to  dethrone  the 
Czarina.  In  an  early  episode  he  and  his  followers  storm  Fort  Bjelogorsk, 
an  isolated  outpost  in  the  steppes,  and  take  it  by  means  of  their  superior 
forces.  This  sequence  supplies  plenty  of  excitement  for  the  spectator. 
Lattuada,  who  also  directed,  keeps  his  screen  images  as  violent  and 
bloody  as  they  are  fast  in  coming. 

Even  better,  however,  is  the  staging  of  a  later  encounter  in  which 
Pugachov  meets  his  Waterloo.  Vast  hordes  of  Cossacks  and  tribesmen 
sweep  across  the  plains  on  horseback  to  meet  the  army  of  Catherine 
head-on.  In  a  savage  and  brutal  battle  Pugachov  is  defeated  and  taken 
alive  to  St.  Petersburg  in  a  cage. 

In  the  meantime  another  thread  of  the  story  has  been  developed  which 
supplies  the  film  with  an  appealing  romance.  The  participants  are  a 
young  cadet  sent  to  Fort  Bjelogorsk  from  Catherine's  palace  guard  as  a 
disciplinary  measure  and  the  daughter  of  the  captain  at  the  fort.  Their 
lives  become  entangled  with  the  fortunes  of  Pugachov.  When  the  in- 
surgent takes  the  fort,  he  spares  the  life  of  the  cadet  because  the  latter 
had  befriended  him  once  before. 

Later  this  causes  quite  some  complications  for  the  lovers  who  have 
meanwhile  been  wed.  The  cadet  is  suspected  of  treason  by  the  victorious 
Catherine  because  of  his  relationship  with  Pugachov.  The  young  man  is 
condemned  to  die,  but  in  a  dramatic  scene  at  the  end  Catherine  goes 
to  the  prison  cell  of  Pugachov,  who  tells  her  the  truth,  causing  her  to 
free  the  cadet. 

There  are  a  number  of  other  characters  who  become  involved  in  sub- 
plots of  these  two  main  stories  along  the  way,  and  there  are  other 
episodes  (such  as  a  spring  festival  celebration  and  a  ball  at  Catherine's 
court)  too  numerous  to  recount  here.  The  point  is  that  "Tempest"  avoids 
the  usual  pitfalls  of  such  screen  spectacles;  one  is  always  aware— without 
straining— of  what  is  going  on  and  easily  keeps  who  is  who  and  what  is 
what  straight.  And  one  stays  continually  interested  as  this  adventure- 
film  "moves"— or  rather,  races— along. 

The  talented  cast  helps  immeasurably.  Heflin  portrays  Pugachov  got 
up  in  a  fuzzy  red  Cossack  beard  and  makes  him  a  rugged  and  earthy 
individual.  (The  script  never  defines  Pugachov  as  a  straight  "hero"  or 
"villain"  but  rather  a  combination  of  both.)  Home  and  Miss  Mangano 
make  an  attractive  pair  of  lovers,  and  Miss  Lindfors  is  a  regal  and  im- 
perious Ca+herine.  Homolka  is  good  as  the  devoted  servant  of  Home, 
and  Dantine  is  quite  a  cad  as  a  fellow  soldier  of  Home  who  also  loves 
Miss  Mangano  and  seeks  to  disrupt  her  romance.  Miss  Moorehead  has 
some  strong  scenes  as  the  mother  of  Miss  Mangano,  and  Keith  is  well- 
cast  as  the  latter's  father. 

DeLaurentiis,  who  also  produced  "War  and  Peace"  for  Paramount, 
has  brought  forth  another  top  film  from  another  Russian  classic. 
Running  time,  125  minutes.  General  classification.  Release,  in  March. 

RICHARD  GERTNER 


j 


Suggests  Film  Bait 
For  New  Generation 


Helmut  Dantine,  Geoffrey  Home 


Special  to  THE  DAILY 

PORTLAND,  Ore.,  Jan.  18.  -  A 
newspaper  editor  in  a  nearby  town 
suggested  that  theatre  owners  try  pub- 
licizing movies  to  the  new  generation 
as  "A  New  Media,"  using  copy  some- 
thing on  the  order  of  the  following: 

"They  call  it  a  movie.  It's  something 
like  television  except  the  picture  fills 
a  big,  wide  screen  and  is  in  color. 
They  last  more  than  an  hour  and 
there  are  no  interruptions  for  commer- 
cials. The  most  amazing  thing  about 
this  new  media  is  that  it  actually 
is  entertaining." 

And,  he  concluded,  "I  wonder  how 
long  television  can  last  with  this  new 
kind  of  competition?" 


TO  A  Action 


( Continued  from  page  1 ) 
numerous  cases  collected  from  all  over 
the  country  and  Alaska,  citing  details 
of  the  competition  caused  by  military 
posts  showing  films  at  token  admission 
prices  to  audiences  which  include  large 
numbers  of  civilians,  before  the  same 
films  are  available  to  commercial  thea- 
tres. It  is  the  committee's  contention 
this  is  unfair  competition,  highly  in- 
jurious to  private  theatres,  and  con- 
trary to  government  policy  which  de- 
clares military  services  will  not 
compete  with  civilian  business. 

His  committee  will  seek,  O'Donnell 
said,  approval  by  the  military  of  a 
release  schedule  which  will  still  en- 
able posts  to  continue  to  show  the 
films  to  servicemen  at  token  admis- 
sions, but  wherein  the  films  will  be 
shown  after  they  play  commercial 
theatres,  thus  eliminating  one  of  the 
attractions  for  civilians  to  see  the  pic- 
tures early  at  military  theatres. 

Eight  Committee  Members 

O'Donnell's  committee  consists  of 
Burton  I.  Jones,  Burton  L.  Kramer 
both  of  California,  Robert  R.  Living- 
ston of  Lincoln,  Neb.,  Albert  M. 
Pickus  of  Stratford,  Conn.,  Ernest  G. 
Stellings  of  Charlotte,  N.  C,  and 
John  H.  Stembler  and  Willis  Davis, 
both  of  Atlanta,  Ga.,  and  George  G. 
Kerasotes,  TOA  president,  of  Spring- 
field, 111. 

While  in  Washington,  the  committee 
will  headquarter  at  the  Statler-Hilton 
Hotel. 

O'Donnell  said  that  reports  from 
exhibitors  indicate  an  effective  job 
has  been  done  at  the  grass  roots  level. 
Scores  of  Congressmen  have  been  con- 
tacted by  theatre  owners  between  the 
time  of  TOA's  convention  in  Miami 
in  October  and  the  reconvening  of 
Congress  last  week  in  Washington,  to 
advise  them  of  the  severe  economic 
problems  caused  by  the  military  thea- 
tres competition. 

To  Use  Panavision 

Hecht-Hill-Lancaster  announced  it 
will  use  the  Panavision  35mm  anamor- 
phic  process  for  its  outdoor  drama, 
"The  Unforgiven,"  for  United  Artists. 


6 


Motion  Picture  Daily 


Monday,  January  19 


Television  Today 


IN  OUR  VIEW 


THE  position  which  network 
broadcasting,  especially  television, 
holds  and  should  hold  in  the  af- 
fairs of  the  nation  was  outlined  with 
several  pertinent  observations  thereon 
last  week  by  Thomas  K.  Fisher,  vice- 
president  and  general  attorney  for  the 
CBS  Television  Network  and  CBS 
Television  Stations. 

Speaking  before  the  Nebraska 
Broadcasters  Association,  and  with 
members  of  the  Nebraska  State  Sen- 
ate also  present,  Mr.  Fisher  dis- 
cussed the  part  which  television 
broadcasting,  as  well  as  radio,  plays 
in  the  elective  process  in  this  coun- 
try today.  Broadcasting,  it  was 
pointed  out,  plays  a  major  role  and 
performs  an  important  service  to  both 
the  politician  and  the  electorate,  per- 
mitting the  voter  a  far  better  oppor- 
tunity for  evaluation  of  candidates 
than  other  means. 


Mr.  Fisher  went  on  to  examine  the 
situation  which  has  only  recently  been 
clarified  for  the  broadcaster,  that  is 
the  former  law  which  held  the  in- 
strument of  publication,  in  this  case 
the  television  broadcaster,  liable  for 
defamatory  remarks,  perhaps  made  in 
the  heat  of  political  battle.  The  states, 
Mr.  Fisher  pointed  out,  finally  took 
the  lead  in  relieving  the  broadcasters 
of  this  onerous  and  totally  unfair  bur- 
den. Yet  on  the  other  hand  the  Su- 
preme Court  has  yet  to  determine 
whether  the  broadcaster  has  a  right 
to  censor  a  candidate's  speech.  The 
problem  is  not  yet  solved,  in  any 
event,  and  a  new  approach  may  yet 
be  required.  The  '  equal  time"  buga- 
boo is  another  fearsome  political 
problem  the  broadcasters  must  con- 
tinue to  face.  The  only  sane  and  sen- 
sible solution,  said  Mr.  Fisher,  and 
we  heartily  concur,  is  repeal  of  the 
Federal  regulation  calling  for  "equal 
time."  It  is  quite  unlikely  that  the 
broadcaster  will  overstep  the  bounds 
of  good  sense  in  the  event  of  such 
repeal. 

• 

Mr.  Fisher  then  took  up  the  matter 
of  the  restraints  still  imposed,  for- 
bidding the  electronic  coverage  of 
the  affairs  of  legislative  bodies.  To 
thus  refuse  is  unjustified  in  the  ex- 
treme and  fails  to  recognize  the  place 
which  radio  and  television  now  oc- 


ON  EVERY  CHANNEL 


BROOKS 

COSTUMES 


Barry  Becomes  Head 
Of  NT  A  Film  Network 

Charles  C.  (Bud)  Barry  has  been 
appointed  president  of  the  NTA  Film 
Network,  it  was  announced  at  the 
weekend  by  Ely  A.  Landau,  chair- 
man of  the  board  of  National  Tele- 
film Associates,  Inc.  Barry  assumes 
his  new  post  immediately.  He  will 
report  directly  to  Landau,  who  since 
the  network's  formation  in  1956  has 
served  as  its  president  as  well  as  board 
chairman  of  NTA,  the  parent  com- 
pany of  the  film  network. 

Barry  last  week  resigned  as  vice- 
president  in  charge  of  MGM-TV,  tele- 
vision subsidiary  of  Loew's,  Inc.,  a 
position  he  had  held  since  April  1956. 

Set  TV  Hearings 

WASHINGTON,  Jan.  18.  -  Senate 
Commerce  Committee  Chairman 
Magnuson  (D.,  Wash.)  announced 
hearings  Jan.  27  and  28  on  his  bill 
to  give  states  and  territories  up  to 
$1,6()(),()00  each  to  set  up  educational 
TV  stations.  The  legislation  passed 
the  Senate  last  year  but  bogged  down 
in  the  House. 

cupy  in  the  daily  lives  of  all  of  us. 
All  of  the  standard  objections  to  such 
reporting  have  ceased  to  have  any 
real  validity,  in  the  light  of  the  present 
advances  in  the  science  of  broad- 
casting, yet  still  there  is  reluctance  to 
let  down  the  barriers.  Belief  from 
these  restrictions  will  come  eventual- 
ly, but  the  matter  will  have  to  be 
pursued  constantly  before  that  out- 
come is  reached. 

With  respect  to  the  contention 
that  broadcasting  in  certain  circum- 
stances would  invade  the  witness' 
right  of  privacy,  Mr.  Fisher  properly 
contends  that  when  a  witness  appears 
before  a  legislative  committee  he  be- 
comes a  part  of  an  event  of  public 
interest. 


In  general,  the  matter  of  the  cov- 
erage of  governmental  activity  by  the 
broadcaster  was  neatly  summed  up 
by  Mr.  Fisher  when  he  said:  "Any 
restraint  upon  the  citizen's  right  to 
know,  his  ability  to  be  informed  of 
the  conduct  of  his  representative  in  his 
behalf,  or  his  ability  to  follow  the 
business  of  government  ...  is  an 
impediment  to  the  functioning  of  a 
democratic  government.  .  .  .  The 
question,  I  submit,  is  no  longer 
whether  the  broadcaster  shall  have 
equal  access  in  behalf  of  the  electo- 
rate, but  how  soon?" 

Briefly,  and  in  conclusion,  Mr.  Fish- 
er made  the  general  point  that  tele- 
vision in  programming  gives  the 
American  public  what  that  public 
wants,  and  if  there  be  basis  for  fault- 
finding by  the  "intellectual  snobs" 
who  frown  on  TV,  the  fault  be  not 
with  the  television  industry,  but  with 
the  American  public. 

He  is  so  right! 

— Charles  S.  Aaronson 


MPIC  to  Make  Study 
Of  Fluctuating  Incomes 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  18.  -  The 
Motion  Picture  Industry  Council  has 
announced  it  will  undertake  a  survey, 
both  within  the  industry  and  outside 
the  industry,  from  various  groups  of 
fluctuating  incomes  of  individual 
members  who  are  affected  by  a  tax 
average  plan  which  the  council  in- 
tends to  pursue  this  year  within  the 
new  Congressional  tax  committee 
structure. 

An  effort  is  being  made  to  obtain 
a  tax  reform  bill  which  would  aid 
artists  and  others  whose  income  wav- 
ers considerably  from  year  to  year. 


Goetz,  Vidor  Leaving 

HOLLYWOOD,  Jan.  18.  -  Pro- 
ducers William  Goetz  and  Charles 
Vidor  who  have  joined  forces  to  film 
"The  Franz  Lizst  Story"  for  Colum- 
bia Pictures,  leave  for  London  Mon- 
day on  the  first  leg  of  a  location 
hunt,  which  will  take  them  to  Vienna 
and  Munich  as  well.  While  in  London 
Goetz  and  Vidor  will  meet  with  Dirk 
Bogarde,  who  will  play  title  role  in 
picture. 


Reopen  in  Milwaukee 

MILWAUKEE,  Jan.  18-The  Mil- 
waukee Theatre  here  is  being  opened 
by  Al  Schweitzer.  It  will  be  a  German 
art  house. 


Tax-Cut  B 


(  Continued  from  page  1 . 
ances"  the  present  $1  admissii 
exemption  shall  be  increased  to 
the  rate  on  the  remaining  porti 
from  1  per  cent  to  5  per  cent.  . 

The  bill  does  not  define  "sii 
tial  part." 

If  enacted,  the  measure  woulc 
fit  theatres  like  the  Badio  City 
Hall  and  other  "showplace" 
with  considerable  live  enterta 
and  advanced  price  scales.  It  wc 
so  benefit  night  clubs,  legitimatJ 
tres  and  other  entertainment.  I 
relief  would  be.  involved  f( 
average  theatre  sticking  to  filr 
showing. 

Thompson  said  the  chief  p 
was  to  stimulate  hiring  of  mu 
and  other  "live"  talent,  but  t 
felt  his  bill  would  also  help  the 
picture  industry,  "which  has  si 
a  decline,"  by  giving  them  a  st 
to  put  on  shows  which  might 
theatre  patrons. 

K.  C.  Bars  'Smites' 

KANSAS    CITY,    Jan.  18 
stepped-up    activity   of  the 
Board  of  Beview,  which  censo 
tion  pictures  to  be  shown  in  tin 
Friday  extended  to  the  Univei 
Kansas,  in  Lawrence,  where 
scheduled  to  be  presented  thai 
was  barred.  The  film,  "Smile, 
Summer  Night"  was  cancelled  . 
placed  by  "A  Tale  of  Two  Cil 
the  University  Film  Series. 


CINEMA  LODGE -B'NAI  B  RIT! 

Special  Evening  Meeting 
Wednesday,  January  21,  1959 

8:00  P.M. 
HOTEL  ASTOR 


Premiere  Showing:  "PEOPLE  AND  AN  IDEA 

BEN  GRAUER  (Film  Narrator)  In  Person 
Prominent  Stage  and  Screen  Personalities 
Top  Veteran  and  Army  -  Navy  Officers 


•  AWARDS 

•  REFRESHMENTS  AND  ENTERTAINMENT 

•  LADIES  AND  FRIENDS  WELCOME 


io,  NO.  12 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  JANUARY  20,  1959 


TEN  CENTS 


ihower 


Business  Experience  of  Big  Films 


.50  Per  Share 


ks  Budget  Proves  Industry  Sound:  DeMille  S-W  to  Sell 



Cinerama,  Inc. 
Stock  Holdings 


4 


111 


r  USIA  of 

06,800,000 



Cuts  Ruled  Out 
Year  As  Expected 


-ram  THE  DAILY  Bureau 

5HINGTON,  Jan.  19.  -  Presi- 
.isenhower  asked  Congress  to 
he  U.S.  Information  Agency's 
to  $106,800,000  for  the  year 
;  July  1. 

gress  voted  $98,500,000  for  the 
ding  June  30,  and  the  President 
ed  he  would  seek  an  additional 

000  for  this  year,  a  total  of 
)7,000  compared  with  $96,517,- 

1  past  year 

die  total,  the  motion  picture 
would  get  $5,752,300  in  the 
|j;  year,  compared  with  $5,293,- 
(  Continued  on  page  6) 


Special  to  THE  DAILY 

ANN  ARBOR,  Mich.,  Jan.  19.  -  The  huge  budgets  being  allocated  to 
quality  motion  pictures  today  do  not  "indicate  an  industry  tottering  on  ex- 
tinction, or  one  even  with  a  chronic  disability,"  Cecil  B.  DeMille  states  in  an 


m 


sure  on  Reviewers 
rofe/em:  Zunser 


company  pressure  on  critics  to 
favorable  reviews  "is  a  fact  of 
•ut  not  a  problem,  Jesse  Zunser, 
jagazine  film  critic,  says  in  re- 
g  William  K.  Zinsser's  "Seen 
ood  Movies  Lately,"  in  the  cur- 
sue  of  Cue. 

ser,  former  N.  Y.  Herald-Trib- 
( Continued  on  page  3 ) 

my  to  Get  Todd-AO 
M'  hington's  Birthday 

Special  to  THE  DAILY 

5 ANY,  N.  Y.,  Jan.  19.-Wash- 
's  Birthday  has  been  set  as  the 
for  the  premiere  of  "South  Pa- 
and  Todd-AO  at  the  Stanley 
;r  Ritz  here.  Preliminary  work 
( Continued  on  page  3 ) 


on  page  2 


elevision  Today 


on  page  5 


article  on  "The 
Future  of  Mo- 
tion Pictures"  in 
the  current  is- 
sue of  the 
Michigan  Busi- 
ness Review, 
published  by 
the  University 
o  f  Michigan 
School  of  Busi- 
ness Adminis- 
tion. 

DeMille  cites 
not     only  the 
$  1  3,500  ,000 
for  his  "The  Ten  Command- 
(Continued  on  page  3) 


Connecticut  Bill  Would 
'Tone  Down'  Film  Ads 

Special  to  THE  DAILY 

HARTFORD,  Jan.  19-A  measure 
designed  to  "tone  down"  motion  pic- 
ture advertising  stressing  sex  and  hor- 
ror has  been  introduced  into  the  Con- 
necticut state  legislature  by  Senator 
Mario  A.  Orefice,  a  Democrat. 

Senator  Orefice's  proposed  bill  was 
(Continued  on  page  5) 


New  Tax  Relief  Aids 
East  Pa.  Theatres 

Special  to  THE  DAILY 

PHILADELPHIA,  Jan.  19  -  Two 
communities  in  the  nearby  Eastern 
Pennsylvania  area  have  either  cut  or 
dropped  the  amusement  tax,  resulting 
in  the  reopening  of  two  houses  in 
Pottsville. 

The  Pottsville  City  Council  repealed 
the  five  per  cent  amusement  tax  and 
the  two  center-city  houses  which 
closed  two  weeks  ago,  the  Capitol 
and  the  Hollywood,  reopened  imme- 
diately. The  amusement  tax  was  drop- 
(Continued  on  page  2) 


Honor  Goldwyn  Tonight 
With  Milestone  Award 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  19.  -  Samuel 
Goldwyn  will  be  honored  by  the 
Screen  Producers  Guild  at  its  annual 
dinner  tomorrow  night  at  the  Beverly 
Hilton  Hotel,  when  he  is  presented 
with  the  famed  Milestone  Award.  The 
(Continued  on  page  6) 


REVIEW: 


Sleeping  Beauty 


Walt  Disney 


Hollywood,  Jan.  19 

Walt  Disney  has  certainly  earned  the  right  to  have  his  name  immortal- 
ized in  the  dictionary  as  a  word  meaning  "the  best  in  entertainment." 
There's  no  question  about  it,  this  one  is  a  "disney."  His  "Sleeping  Beauty" 
is  no  "sleeper."  It  is  at  once  the  peer  of  every  animated  feature  ever  pre- 
sented and  a  milestone  in  animated  picture  making. 

To  predict  the  important  grosses  in  store,  one  must  take  into  world- 
wide account  each  increasing  generation  that  will  find  it  a  timeless 
attraction. 

This  classic  fairytale,  which  was  six  years  in  the  making,  depicted  with 
perfect  animation  against  a  background  of  Tchaikovsky's  "Sleeping  Beau- 
ty" ballet  music,  was  impressively  filmed  in  sharp  Technicolor  and  Techni- 
rama,  with  process  lenses  by  Panavision  for  the  70mm  prints  which  will 
be  used  in  its  initial  engagements. 

The  voices  behind  the  songs  and  characters  belong  to  such  familiar 
(Continued  on  page  6) 


To  Deliver  329,327  Shares 
To  Kidder,  Peabody  &  Co. 

Stanley  Warner  yesterday  completed 
an  agreement  by  which  it  will  sell  to 
Kidder,  Peabody  Co.,  investment  brok- 
ers, 329,327  shares  of  Cinerama,  Inc., 
common  stock  at  $2.50  per  share. 

The  block  being  sold  represents 
S-W's  entire  holdings  in  Cinerama, 
Inc.  While  S-W  was  required  to  dis- 
pose of  its  interest,  after  its  initial  peri- 
od of  exclusivity  expired,  Federal 
Judge  Edmund  L.  Palmieri  only  re- 
cently had  extended  to  Jan.  10,  1960, 
the  deadline  for  its  disposal.  Had  the 
stock  not  been  disposed  of  by  that 
time,  S-W  would  have  been  required 
( Continued  on  page  2) 

Edele  Appointed  UA 
Branch  Manager  Here 

D.  J.  "Bud"  Edele  has  been  ap- 
pointed United  Artists  branch  man- 
ager in  New  York,  it  was  announced 
yesterday 
by  James  R. 
Velde,  general 
sales  manager. 
Edele  was  UA 
branch  man- 
a  g  e  r  in  St. 
Louis,  a  post  he 
held  for  six 
years.  He  joined 
the  company  as 
a  salesman  in 
1952. 

Edele  replaces 
Joseph  M. 
Sugar,  who  has 
resigned  as  New  York  branch  man- 
(Continued  on  page  3) 


D.  J.  Edele 


Deneau  Will  Conduct 
Para.  Midwest  Meeting 

Special  to  THE  DAILY 

CHICAGO,  Jan.  19-Sidney  Deneau, 
vice-president  of  Paramount  Film  Dis- 
tributing Corp.  on  Thursday  will  pre- 
side at  a  Midwestern  divisional  meet- 
ing at  the  company's  offices  here.  Dis- 
(Continued  on  page  3) 


Motion  Picture  Daily 


Tuesday,  January  20, 


PEHSDML 
MENTION 


WILLIAM     T.     ORR,  Warner 
Brothers  vice-president  and  ex- 
ecutive television  producer,  has  ar- 
rived in  New  York  from  Hollywood 
with  his  assistant,  Hugh  Benson. 
• 

Milton  Goodman,  Columbia  Pic- 
tures home  office  sales  executive,  will 
leave  here  today  for  Chicago. 
• 

Jack  Diamond,  Universal-Interna- 
tional studio  publicity  director,  has  ar- 
rived in  Key  West,  Fla.,  from  the 
Coast. 

• 

Harry  Feinstein,  James  M.  Tot- 
man   and    James    A.    Bracken,  of 
Stanley  Warner  Theatres,  New  Haven, 
have  returned  there  from  Hartford. 
• 

David  Supowitz,  theatre  architect 
and  former  chief  barker  of  Variety 
Club  of  Philadelphia,  has  entered  Lan- 
kenau  Hospital  there. 

• 

Alma  Cogan,  British  actress,  ar- 
rived in  New  York  from  London  yes- 
terday via  B.O.A.C. 

• 

Paul  Landerman,  of  Landerman 
Enterprises,  Hartford,  has  returned 
there  from  Washington. 

• 

Jerry  Lewis  has  arrived  in  New 
York  from  the  Coast. 

• 

Max  Rosenberg,  producer,  was  in 
Detroit  last  week  from  Hollywood. 
• 

Charles  Simpson,  vice-president  of 
Capital  Releasing  Corp.,  New  Orleans, 
has  entered  a  local  hospital  there  for  a 
check-up. 

• 

Nelson  Wax,  Philadelphia  exhibi- 
tor and  independent  distributor,  has 
announced  the  marriage  of  his  daugh- 
ter, Myrna,  to  Marvin  Katz. 


Michael  Gordon,  producer,  has 
rived  in  New  York  from  the  Coast. 


Phll  Gravitz,  exchange  manager 
for  M-G-M  in  New  Haven,  is  recuper- 
ating there  following  surgery. 

• 

Richard  Thorpe,  director,  will 
leave  Hollywood  with  Robert  Tay- 
lor on  Feb.  7  for  London. 

• 

William  Gandall,  of  the  United 
Artists  home  office  exploitation  staff, 
has  returned  to  New  York  from  Hart- 
ford. 


By  ONLOOKER 

NORMAN  B.  RYDGE,  Australian  industrialist  and  astute  showman 
head  of  Greater  Union  theatres  there,  relays  the  following  per- 
sonal outlook  for  the  industry  there  and  elsewhere  in  1959:  "While 
the  regularity  of  habit  of  motion-picture-going  has  been  killed  so  far  as 
theatres  are  concerned,  because  it  has  been  replaced  by  the  regularity  of 
habit  of  seeing  films  on  tv  at  home,  still,  big,  new  attractions  will  always 
command  big  audiences— perhaps  bigger  audiences  than  ever  before.  It 
seems  as  though  production  will  gear  itself  to  recognize  this  important 
factor.  .  .  .  We  are  in  the  throes  of  facing  tv  here  in  Australia  and,  of 
course,  it  is  not  a  pleasurable  task.  For  many  years  past  we  have  been 
expanding  our  business,  adding  new  and  more  theatres.  Now  we  are  going 
through  the  process  of  contracting  our  business,  getting  rid  of  houses, 
having  fewer  theatres  but  concentrating  more  than  ever  on  the  ones 
that  are  left.  We  will  still  have  a  good  business  and  we  have  to  be  wise 
enough  not  to  bury  our  heads  in  the  sand  and  refuse  to  recognize  that 
great  changes  are  taking  place  around  us."  .  .  .  Norman  postscripts  that 
he  hopes  to  be  in  New  York  in  1959. 

THE  PRODUCTION  Code  advisory  committee  of  which  Kenneth  Clark, 
Motion  Picture  Association  vice-president,  is  chairman,  will  be  unable  to 
meet  this  week,  as  previously  planned,  to  consider  several  proposed 
changes  in  Code  administration  because  several  of  its  members  are  not 
available.  Clark  says  "hopefully"  he  will  be  in  New  York  from  Washington 
next  week,  though.  .  .  .  Reach  for  the  proverbial  grain  of  salt  when  you 
hear  repeated  those  published  rumors  that  20th-Fox  is  considering  buying 
control  of  the  Skiatron  organization  with  its  pay  tv  system.  Informed 
sources  say  approaches  were  made  to  20th  but  there  is  no  prospect  at 
this  time  of  a  deal  resulting.  Fox's  policy,  we  were  assured  by  one  inti- 
mately familiar  with  it,  continues  to  be  opposed  to  a  "home"  theatre  and 
still  is  very  much  a  champion  of  the  established  commercial  theatre.  .  .  . 
Samuel  Goldwyn  Prods,  here  has  settled  in  its  attractive  new  offices  in 
the  Columbia  Pictures  Bldg.,  having  had  to  vacate  the  space  it  occupied 
for  so  many  years  in  the  Americas  Bldg.  after  RKO's  lease  expired  at  the 
end  of  last  year.  Goldwyn  sublet  from  RKO,  which  handled  its  distribu- 
tion for  years.  Goldwyn's  "Porgy  and  Bess,"  of  course,  will  be  distributed 
by  Columbia. 

SIDNEY  SCHREIBER,  Motion  Picture  Association  general  counsel,  vacation- 
ing in  Jamaica  recently,  was  sauntering  through  the  lobby  of  his  hotel 
there,  when  he  was  unexpectedly  hailed  by  a  familiar  voice.  It  belonged 
to  Bob  Coyne,  former  Compo  special  counsel,  fresh  off  a  visiting  cruise 
ship.  Schreiber  has  returned  to  New  York  and  Coyne  to  his  new  post  as 
president  of  Distillers  Institute  of  America,  with  headquarters  in  Washing- 
ton. .  .  .  Max  Cohen's  standard  reply  to  the  question  "How's  business?" 
is:  "Terrific.  But  it'll  get  better."  .  .  .  Dan  Terrell,  M-G-M  publicity  manager, 
heard  of  a  new  perfume  that  smells  like  money.  Right  away  he  wanted  it 
used  on  those  impressive  advertising  inserts  in  trade  papers  with  the 
slogan,  addressed  to  exhibitors,  "You  Can  Bank  on  M-G-M."  .  .  .  We  sat 
at  a  luncheon  table  in  Dinty  Moore's  recently  with  a  group  of  exhibitors. 
For  more  than  half  an  hour  the  talk  was  of  new,  fast-selling  items  at  the 
concessions  counters,  and  successful  experiences  in  converting  marginal 
houses  into  bowling  alleys.  Not  until  coffee  was  served,  were  we  able  to 
join  in  the  conversation.  Someone  mentioned  films  then. 

THE  RESEARCH  department  of  Francis  I.  du  Pont  &  Co.  recently  compiled 
a  list  of  44  companies  whose  stock  it  referred  to  as  "theoretically  worth 
more  'dead  than  alive.'"  Only  two  film  companies  were  on  the  list.  The 
others  represented  every  type  of  American  industry,  every  one  a  well 
known  company. 


S-W  to  Se 


(Continued  from  page  1 
to  place  the  unsold  shares  in  tr 
ship. 

Originally,    S-W    owned  9 
shares  of  the  total  2,837,801  shg 
Cinerama,  Inc.,  outstanding.  Mi 
the  shares  disposed  of  were  exch 
on  a  share-f or-share  basis  for  Cin 
Prods,  common  stock.  S-W's  ho 
of  Cinerama  Prods,  are  not 
by  nor  involved  in  the  latest  tr  j 
tion  disposing  of  the  remainder 
holdings  of  Cinerama,  Inc.,  shad 

The  sale  to  Kidder,  Peaboj 
scheduled  to  be  closed  next  Wqj 
day. 

New  Tax  Relief 

(Continued  from  page  1) 
ped  after  a  petition  was  received 
10,000  teen-agers  protesting  the! 


of  the  houses  during  the  h  i 


In  suburban  Conshohocken,  ffl 
ing  the  appeal  of  Bernard  Fried, 
er  of  the  Riant,  the  only  indoor 
house  in  the  community,  Bo? 
Council  voted  to  cut  the  amus 
tax  from  10  to  five  per  cent, 
said  his  house  lost  $5,500  in  th 
11  months  of  1958,  and  paid  ta 
$3,500. 

Meanwhile,  in  Reading,  W| 
Goldman  closed  his  Park  upon  r 
of  City  Council  to  repeal  the  1 
cent  ticket  tax.  Another  Gol 
house,  the  Strand,  is  operating 
ends  only. 

ACE  Meet  in  Milwaui 

MILWAUKEE,  Jan.  19.  -  Ec 
E.  Johnson,  president  of  Allied 
tre  Owners  of  Wisconsin,  has 
a  meeting  for  Wednesday  at  F i 
Restaurant,  to  give  all  exhibitors 
area  a  first  hand  report  on  the  A' 
can  Congress  of  Exhibitors. 


NEW  YORK  THEATI 


—  RADIO  CITY  MUSIC  HALT 

Rockefeller  Center  •  CI  6-4600 

"AUNTIE  MAME"  star,,, 
ROSALIND  RUSSELL 

FORREST  TUCKER  •  CORAL  BROWNE  •  FRED  CI 
Id  TECHNIRAMA®  and  TECHNICOLOR® 

A  WARNER  BROS  PICTURF 
AND   GALA   STAGE  5PECTACL 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E.: 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  "\ 
Canby,  Eastern   Editors.  Hollywood  Bureau,  Yucca-Vine  Building.   Samuel  D.   Berns,   Manager;  Telephone  Hollywood  7-2145;  Washington,  J.  A.  Otten.  National  Press  Club,  |J 
ington,  D.  C;  London  Bureau,  4,  Bear  St.   Leicester  Square,  W.  2.  Hope  Williams  Burnup,   Manager;   Peter   Burnup,   Editor;   William   Pay,    News    Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,   1270  Sixth  Avenue,  Rocl 
Center.  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  Yorkr"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J.  Sullivan,  Vice 
dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as 
class  matter  "Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copie 


ay,  January  20,  1959 


Motion  Picture  Daily 


3 


PEOPLE 


I  liam  W.  Hartman,  superinten- 
Tpf  the  synthetic  chemicals  divi- 
1'iiif  the  Kodak  Research  Labora- 
jP  Rochester,  N.  Y.,  has  retired 
^'Eastman  Kodak  Co.  after  more 
4p9  years  of  service. 

W  Bogue  has  resigned  as  manager 
' 1  irkoff  Brothers'  Midtown  Thea- 
-F^orwich,  Conn.,  and  has  been 
"faded  by  John  Durandi,  formerly 
'distant.' 

□ 

-i  G.  Nicholas,  publisher  of  the 
burgh  Sun-Telegraph"  and  a  di- 
:    of  the  Variety  Club,  has  been 
M  Junior  Chamber  of  Commerce 
■\' .f -the- Year  for  his  work  in  the 
>f  charity. 


Industry  Sound,  Says  DeMille 


iur 


Knight,   author    and  film 
The  Saturday  Review,"  will 
Tjja  class  in  the  history  of  the  mo- 
jjjjfccture  in  the  evening  session  of 
College's  Institute  of  Film  Tech- 

|  □ 

.  .  Frances  Russell  has  been 
Tl  manager  of  the  Amco  Studio, 
tn.vood,  formerly  Kling  Studios, 
.  yty  taken  over  by  James  Nichol- 
'  id  Samuel  Arkoff  of  American 
ttional  Pictures. 

*sure  on  Reviewers 

Continued  from  page  1) 
uhm  critic,  refers  in  his  book  to 
^  re  which  he  says  was  brought  to 
H|j  him  to  influence  his  reviews. 
'  ( ser  comments:  "Moviemen  are 
I  entitled  to  make  their  views 
and  felt,  just  as  newspapers  and 
.  lines  do.  All  that  is  necessary  is 
Ip  critic— and  his  publisher— to 
e  companies  a  fair  hearing,  and 
— jj  11  them  where  to  get  off.  There's 
'blem  at  all.  You  ignore  the  pres- 
Tfft's  as  simple  as  that.  Somebody 
|IH|  tell  the  other  Mr.  Z." 

^Too  Broad  Condemnation 

•er's  book  review  also  took  the 
'I'll  Herald-Tribune  film  critic  to 
nr  what  he  regarded  as  a  too 
condemnation  of  films. 
:!r4;pite  Mr.   Zinsser's  pessimistic 
,  ^,ltion,"   he   writes,    "movies,  I 
Bare  not  all  moronic.  They  are 
nlike  people— good,  bad  and  in- 
"Hj&t— occasionally  banal,  occasion- 
II  ;rilliant,    sometimes    dull  and 
but  frequently  intelligent,  in- 
and  a  considerable  tribute  to 
lids  and  aspirations  of  man." 


( Continued 

ments,"  and  the  $5,500,000  negative 
cost  for  "The  Buccaneer,"  but  other 
top  productions,  as  well,  including 
MGM's  $15,000,000  negative  cost  for 
"Ben  Hur." 

"For  astute  business  men— and 
there  are  those  in  motion  picture  stu- 
dios as  well  as  creative  artists— to 
venture  sums  of  this  size,  there  must 
be  dollars  and  cents  proof  that  this 
money,  with  a  reasonable  profit,  can 
be  returned,"  DeMille  writes. 

Sees  Heavy  Demand  for  Quality 

"The  future  of  motion  pictures  has 
already  been  written  on  the  balance 
sheets  of  the  recent  past.  A  motion 
picture  of  special  quality  has  a  far 
larger  audience  today  than  went  to 
theatres  to  see  any  motion  picture  in 
the  so-called  heyday  of  films. 

"Television,  not  motion  pictures, 
however,  is  in  the  'movie'  business. 


from  page  1 ) 
The  'A'  picture  has  become  small  and 
the  'little'  picture,  the  'B',  has  met  a 
far  kinder  fate  than  its  predecessor, 
the  stock  company.  It  has  found  a 
home  on  the  television  screen.  "Mo- 
tion pictures  have  taken  their  place 
with  legitimate  theatre  as  a  perma- 
nent art  form  which  will  live  and 
flourish  so  long  as  its  artists  continue 
to  grow  and  create. 

Decries  Would-Be  Doctors' 

"This  means  full  health  and  vigor 
—not  the  pale  efforts  of  an  invalid 
industry  doubting  its  own  strength 
and  leaning  on  the  coddling  advice 
and  ministrations  of  all  the  would-be 
doctors." 

DeMille  notes  that  53,000,000  peo- 
ple have  seen  "The  Ten  Command- 
ments" to  date,  with  only  a  small 
fraction  of  the  world's  theatres  having 
played  it. 


( Continued  from  page  1 ) 
ager    to    become    vice-president  in 
charge  of  sales  for  Magna  Theatre 
Corp. 

Born  in  St.  Louis,  Edele  entered  the 
industry  in  1935  as  a  booker  for  Para- 
mount. He  later  joined  Warner 
Brothers  in  St.  Louis,  where  he  served 
as  a  salesman  for  11  years.  In  1948  he 
was  made  branch  manager  for  Film 
Classics  in  St.  Louis,  remaining  with 
that  company  for  two  years.  He  then 
became  St.  Louis  branch  manager  for 
Eagle  Lion  Films  in  1950. 

Edele  served  with  the  Navy  during 
World  War  II  and  the  Korean  War. 
His  appointment  is  effective  Feb.  1. 


Edele  Named   WB  Tree'  to  Launch 

3-State  Business  Drive 

Warner  Bros.,  joining  with  the  Ex- 
hibitors Business-Building  Forum  in 
Minnesota  and  North  and  South  Da- 
kota, will  make  available  35  prints  of 
"The  Hanging  Tree"  for  125  bookings 
in  a  three-week  saturation  period,  be- 
ginning Feb.  18,  to  help  launch  an 
area-wide  theatre-promotion  effort. 

The  business-building  drive,  which 
will  get  under  way  with  the  presenta- 
tion of  "The  Hanging  Tree,"  has  been 
made  possible  through  the  coopera- 
tion of  Wellworth  Theatres,  headed 
by  Eddie  Rueben;  Theatre  Associ- 
ates, headed  by  Tom  Burke;  North- 
west Theatres  Corp.  and  Home  Thea- 
tres Corp.,  headed  by  Frank  Mantzke, 
president  of  the  Allied  Theatre  Own- 
ers Assoc.  in  the  area;  the  Minneapolis 
Amusement  Co.  and  RKO  Theatres. 

Exhibitors  are  also  banding  together 
in  other  midwest  states  in  a  joint  en- 
deavor to  increase  attendance  by  de- 
vising their  own  sales  promotion  cam- 
paign on  "The  Hanging  Tree".  Plans 
for  this  were  reported  in  Motion  Pic- 
ture Daily  Jan.  15. 

Max  H.  Schumann 

HARTFORD,  Jan.  19.-Max  H. 
Schumann,  79,  pioneer  theatre  owner, 
is  dead  at  New  Canaan,  Conn.  He  es- 
tablished that  western  Connecticut 
community's  first  theatre,  the  Colonial, 
later  acquired  by  Prudential  Theatres, 
New  York.  He  managed  the  New 
Canaan  Playhouse  until  time  of  his 
recent  retirement. 


Deneau  to  Conduct 

(Continued  from  page  1) 
cussions  will  center  on  release  plans 
for  new  product. 

Meeting  participants  will  include  di- 
vision manager  J.  H.  Stevens  and  the 
following  branch  managers:  Robert 
M.  Allen,  Chicago;  Thomas  F.  Du- 
ane,  Detroit;  Howard  DeTamble,  In- 
dianapolis; Jess  T.  McBride,  Milwau- 
kee, and  Ward  Pennington,  Milwaukee. 
Salesmen  in  the  several  branch  terri- 
tories will  attend  the  meeting. 

John  T.  Ezell  Dies 

ATLANTA,  Jan.  19-John  T.  Ezell, 
for  many  years  district  manager  here 
for  major  distributors,  died  last  week 
in  Philadelphia  following  a  heart  at- 
tack. 


TENT  TALK 

Variety  Club  News 


MILWAUKEE  -  Variety  Club  of 
Wisconsin,  which  annually  pledges 
$25,000  to  Mt.  Sinai  Hospital  here, 
will  seek  this  year  to  increase  the 
donation  to  $40,000,  to  aid  the  hos- 
pital's need  for  larger  quarters  and 
expanded  personnel. 

A 

Dr.  Elmer  Hess  of  Erie,  Pa.,  of  the 
executive  committee  of  the  National 
Society  for  Crippled  Children  and 
Adults,  presented  an  award  to  Va- 
riety Clubs  International  at  the  an- 
nual Variety  Club  banquet.  George  W. 
Eby,  international  chief  barker,  ac- 
cepted on  behalf  of  all  the  nation's 
Variety  Clubs. 

A 

DETROIT- The  installation  lunch- 
eon of  Tent  No.  5,  held  in  conjunction 
with  Variety  Week  drew  more  than 
100  guests  to  the  Olde  Wayne  Club. 
Announcement  was  made  of  new 
"heart  projects,"  the  first  of  which 
will  be  the  support  and  training  of 
Carol  Ann  Variety  Gillenkirk,  five- 
year-old  girl  who  has  been  blind 
since  birth. 


Albany  to  Get  Todcl-AO 

(Continued  from  page  1) 
on   installation    of    the   process  has 
started. 

The  Ritz,  which  played  extended  en- 
gagements of  "The  Ten  Command- 
ments" and  "Around  the  World  in  80 
Days,"  on  a  hard-ticket  basis,  is  sched- 
uled to  follow  the  same  policy  with 
"South  Pacific."  There  is  a  possibility 
that  in  addition  to  "Sleeping  Beauty," 
pictures  like  "Oklahoma"  and  "Around 
the  World  in  80  Days"  (previously- 
presented  with  35mm.  prints)  may  be 
brought  back  for  Todd-AO  presenta- 
tion. 


Spiegel  to  Speak 

PITTSBURGH,  Jan.  19.-Producer 
Sam  Spiegel  will  be  among  the  key 
speakers  at  the  Allied  State's  Drive-In 
Theatre  convention  banquet  which 
will  bring  to  a  close  the  three-day 
meeting  on  Jan.  28  at  the  Penn- 
Sheraton  Hotel  here. 


'Orchid9  to  Bow  Here 

Paramounts'  "The  Black  Orchid," 
starring  Sophia  Loren  and  Anthony 
Quinn,  will  have  its  world  premiere 
Thursday,  February  12,  at  the  Plaza 
Theatre  here. 


GEVAERT  CO. 
^  AMERICA,  INC. 

3321 


Sales  Offices 
and  Warehouses 
at 


Photographic      materials  of     extraordinary  quality  for  over  half  a  century 


321  West  54th  Street 

New  York  19 
New  York 


6601  N.  Lincoln  Ave. 

Lincolnwood,  III. 
(Chicago) 


Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


P.O.  Box  9161 

Denver 
Colorado 


A  Complete 
Line  of 
Professional 
Cine  Films 


4 


Motion  Picture  Daily 


Tuesday,  January  20,  19J 


Motion  Picture  Daily  Feature  Reviews 


These  Thousand  Hills 

20th-Fox — CinemaScope 


Happily  cast,  flawlessly  directed  and  beautifully  photographed  in  De- 
luxe color  and  CinemaScope,  this  big  scale  western  has  all  the  standard 
ingredients  of  the  outdoor  picture  plus  the  delineation  of  character  in 
depth  which  is  so  necessary  for  the  new  look  in  westerns.  There  is  action, 
suspense,  melodrama  and  romance,  in  balanced  proportion  and  at  well- 
timed  intervals. 

The  Alfred  Hayes  screenplay  from  an  A.  B.  Guthrie,  Jr.,  novel,  moves 
freely  from  the  range  to  the  bedroom  and  back  again  with  Don  Murray, 
Richard  Egan,  Lee  Remick  and  Patricia  Owens  in  the  principal  parts  and 
Stuart  Whitman  and  Albert  Dekker  in  solid  support. 

Murray  is  a  young  cowhand  whose  ambitions  have  been  colored  by 
watching  his  father's  failure  as  a  rancher  in  Oregon  and  whose  character 
has  been  molded  in  the  path  of  hard  rectitude  by  the  same  family  in- 
fluence. He  joins  a  cattle  drive  to  Fort  Dodge,  wins  admiration  for  his 
riding  ability,  meets  and  forms  a  strange  alliance  with  Miss  Remick,  a 
saloon  "hostess,"  spends  a  winter  wolfing  with  his  trail  buddy,  Whitman, 
and  starts  on  his  way  to  wealth  and  respectability  by  buying  a  ranch 
with  Miss  Remick 's  savings. 

Under  the  sponsorship  of  Dekker,  town  banker  whose  niece,  Miss 
Owens,  becomes  his  wife,  Murray  prospers  but  his  earlier  life  catches 
up  with  him  when  Egan,  always  his  jealous  rival,  forces  him  to  join  a 
lynching  party  which  hangs  Whitman  for  horse  stealing.  Trouble  between 
Egan  and  Miss  Remick  leads  to  the  inevitable  raw  and  bloody  hand  to 
hand  and  fist  to  jaw  fight,  ending  with  Miss  Remick  shooting  Egan  to 
save  Murray's  life. 

The  moments  of  action,  while  too  few  for  hard-bitten  western  fans, 
are  spaced  so  as  to  sustain  interest  while  the  romance  and  other  elements 
are  designed  to  attract  all  types  of  audience.  One  among  many  outstand- 
ing scenes  in  the  production,  is  a  horse  race  between  Murray,  backed 
by  his  trail  partners,  and  an  Indian,  riding  Egan's  horse  bareback.  Simi- 
larly a  bone-rattling  bronco  busting  scene  in  which  Murray  proves  his 
way  with  horses  to  sceptical  cowpunchers  opens  the  picture  with  a  bang. 

David  Weisbart  produced,  sparing  neither  the  horses  nor  the  scenery 
and  the  careful  and  polished  direction  was  Richard  Fleischer's. 

Available  for  exploitation  and  useful  as  such,  is  a  western  song  by  Ned 
Washington  and  Harry  Warren,  which  is  sung  behind  the  main  title 
and  which  should  go  far  on  the  jukebox  circuit. 

Several  bits  of  frank  bedroom  dialogue,  not  particularly  advancing 
the  story,  make  the  picture  adult  in  classification. 
Running  time,  96  minutes.  Adult  classification.  Release,  in  February. 

James  D.  Ivers 


Escort  West 

Batjac-Romina — U.A. — -CinemaScope 


Victor  Mature,  Elaine  Stewart  and  Faith  Domergue  are  the  stars  of 
this  action-full  western  adventure.  "Escort  West"  is,  in  fact,  a  good  ex- 
ample of  the  conventional  western  at  its  most  effective;  a  straightforward 
story  briskly  developed  and  punctuated  at  frequent  intervals  by  rough 
and  tumble  action. 

The  time  of  the  story  is  three  years  after  the  end  of  the  Civil  War  and 
the  locale  is  a  section  of  the  Oregon  trail  being  ravaged  by  marauding 
Modoc  Indians.  Mature  is  seen  as  an  ex-captain  of  the  Confederate  Army, 
a  widower  who  is  on  his  way  to  Oregon  to  make  a  new  life  for  himself 
and  his  10-vear-old  daughter,  Reba  Waters.  At  a  trail  station  en  route, 
they  meet  a  small  cavalry  unit  which  is  escorting  to  Fort  Klamath  a 
payroll  wagon  as  well  as  two  sisters  from  Boston,  Miss  Stewart  and  Miss 
Domergue. 

Because  of  the  antagonism  shown  to  them  by  the  soldiers  and  by  the 
bitter  Miss  Domergue  (her  fiance  was  killed  by  the  Confederates),  Mature 
and  his  daughter  do  not  team  up  with  the  cavalry  group,  but  follow 
about  two  hours  behind.  On  the  trail  again  they  eventually  come  upon 
the  remnants  of  an  Indian  raid  on  the  wagon  train— the  soldiers  either 
dead  or  deserted  and  the  two  ladies  in  states  of  shock.  Mature  thereupon 


undertakes  to  escort  the  ladies  to  Fort  Klamath.  In  the  ensuing  adve 
tures  there  are  several  bloody  brushes  with  the  Indians,  Miss  Domergi 
suffers  a  fatal  nervous  breakdown  and  love  blooms  between  Miss  Stews 
and  Mature.  It  is  all  quite  simple  but  nonetheless  full  of  suspense. 

Francis  D.  Lyon  directed  the  screenplay  by  Leo  Gordon  and  Fn 
Hartsook,  based  on  a  story  by  Steven  Hayes.  Robert  E.  Morrison  ai 
Nate  H.  Edwards  produced  the  Batjac-Romina  production  for  Unit 
Artists  release.  It  is  filmed  in  black  and  white  CinemaScope. 
Running  time,  75  minutes.  General  classification.  Release,  in  Januai  : 

Vincent  Can  i 

IN 


No  Name  On  The  Bullet 

Universal — -CinemaScope 


Hollywood,  Jan. 

A  paid  killer  with  a  dozen  victims  to  his  credit,  able  to  escape  the 
because  he  can  always  prove  self-defense  despite  the  fact  that  he  inc 
his  target  to  the  point  of  making  them  draw  first,  provides  Audie  Mur 
with  a  character  study  that  he  maintains  with  interest  throughout 
film.  The  Howard  Amacker  story,  shaped  into  a  tense,  absorbing  sere 
play  by  Gene  L.  Coon,  has  a  psychological  premise  based  on  the 
sumption  that  everyone  has  a  guilt  complex  resulting  from  some  sec 
misdeed. 

Murphv's  appearance  in  a  small,  but  growing  Western  town,  becon 
a  frightful  experience  for  banker  Whit  Bissell;  freight  line  operator,  K 
Swenson;  John  Alderson,  whose  mine  claim  was  stolen  by  Bissell  a 
Swenson;  and  Sheriff  Willis  Bouchey  among  others.  Bissell  and  Swens' 
suspecting  Alderson  of  having  made  a  deal  with  Murphy  for  reven 
try  to  buy  off  Murphv.  Alderson,  on  the  other  hand  suspects  Bissell  a 
Swenson  of  hiring  Murphy  to  finish  him.  Bissell  is  frightened  to  the  po 
of  committing  suicide.  Murphy,  cold,  and  friendless,  who  refuses 
formation  as  to  his  reason  for  coming  to  town  has  everyone  in  a  s\v 
of  fear. 

Another  one  affected  by  Murphv's  presence  is  Warren  Stevens,  vi 
stole  Virginia  Grey  away  from  her  husband.  He  believes  Murphy  is  i 
to  get  him,  and  drinks  himself  into  courage  for  a  showdown,  but  tu 
coward  as  Murphy  challenges  him  to  draw  first.  Sheriff  Bouchey  is  fort 
by  the  townspeople  to  see  that  Murphy  leaves,  but  suffers  a  bullet  wou 
in  his  arm  when  he  tries  to  use  his  gun  in  the  attempt. 

Murphv's  mission  is  resolved  when  elderly  Edgar  Stehli,  a  former  jud 
knowing  that  he  is  the  marked  man  for  having  been  part  of  a  conspin 
that  involves  a  mayor  and  a  governor,  and  knowing  that  he  is  ah 
to  die  from  an  ailment,  invites  Murphy  to  kill  him.  Murphy,  true  to 
method,  goads  the  judge  into  leaving  his  wheelchair  to  get  a  shotgun, 
having  him  believe  he  had  taken  advantage  of  the  judge's  daughi 
Joan  Evans,  who  is  betrothed  to  the  town  doctor,  Charles  Drake.  Vi 
judge  suffers  a  heart  attack  as  he  attempts  to  kill  Murphy. 

Charles  Drake,  who  delivers  a  noteworthy  performance  in  his 
starring  relationship  with  Murphy  throughout  the  film,  has  his  own  slit 
down  with  Murphy.  He  tosses  a  hammer  at  Murphy's  arm  to  spell  fir 
to  a  "fast  gun"  career.  Jack  Arnold's  direction  punctuates  his  interest 
character  studies  and  suspense  with  first  rate  action. 

Howard  Christie  co-produced  this  well-above-average  Western  w| 
Jack  Arnold. 

Running  time,  77  minutes.  General  classification.  Release,  in  FebrufI 

S.  D. 


Cooper  Joins  Para. 

HOLLYWOOD,  Jan.  19  -  Jack 
Cooper  has  joined  the  Paramount 
Studio  publicity  department  under 
Herb  Steinberg,  advertising-publicity 
director,  to  handle  press  planting.  For 
the  past  several  years  Cooper  has  di- 
rected pre-release  and  release  promo- 
tional campaigns  for  a  number  of 
independent  production  companies  un- 
der the  distribution  banner  of  United 
Artists. 


Rank  Gets  iVerboten> 

A  deal  has   been  closed  for 
United  States  distribution  of  San 
Fuller's    "Verboten"    between  F 
Film  Distributors  of  America,  Inc., 
RKO  Radio  Pictures,  which  prodi 
the  picture.  Terry  Turner  has  tj 
engaged  to  spearhead  the  field  pro  j 
tion  and  general  exploitation  of 
film  in  major  key  cities  in  associal 
with   the  Rank  sales   and  publijj 
staff. 


iay.  January  20,  1959 


Motion  Picture  Daily 


jEW: 

I  ey  Gets  a  Gun 

ins — 20th-Fox — CinemaScope 

Hartford,  Jan.  19. 
Down  Under  Country,  Aus- 
contributes  only  occasionally 
domestic  American  market. 
"Smiley  Gets  a  Gun,"  a  Krim- 
iProductions  attraction  released 
ih-Fox  on  these  shores,  stateside 
ces  will  be  reminded  anew  of 
issie  film-makers'  earnestness  in 
tion  approach. 

sceptively  simple  screenplay,  by 
er  Anthony  Krimmins  ( he's  list- 
producer  for  Canberra  Films) 
ex  Rienits,  as  based  on  a  Moore 
pnd  novel,  casts  youthful,  ap- 
g  Keitir  Calvert  in  the  title  role. 

earthy,  whimsical  characteriza- 
bat  drives  entertainingly  home 
istful  hopes  of  little  boys  the 
over  to  keep  on  playing  in  the 
ual  afternoon  of  life,  forgetting 
dows,  heartaches  and  the  inevi- 
les  of  tragedy. 

ips"  Rafferty,  an  Australian 
to  American  film-goers,  is  seen 
"olice  officer  (the  setting  is  pro- 
Australia  ) ,  who  promises 
Calvert  a  much-coveted  .22 
pon  responsible  performance  by 
uth  of  prescribed  good  deeds, 
foregone  conclusion  that  the 
ter  will  get  his  wish;  the  cir- 
route  to  resolvement,  how- 
contains  adventures  characteris- 
the  young  male, 
elderly  citizen's  gold  is  stolen, 
spicion  points  strongly  to  our 
t  hero  lad.  Eventually,  the 
party  is  sought  out,  other  mat- 
^htened  and  young  Smiley  walks 
y  into  the  afternoon  with  the 
entioned  rifle. 

ig  time,  89  minutes.  General 
cation.  Release,  in  January. 

A.  M.  W. 


Television  Jo  day 


necticut  Bill 

'  Continued  from  page  1) 

th  the  legislative  clerk's  office 
'Tges  a  ban  on  "objectionable" 
i   picture    advertising    in  the 

text  reads:  "No  newspaper  ad- 
ments  or  motion  picture  films, 
ters  advertising  motion  picture 
hat  are  for  display  outside  thea- 
hall  be  allowed  to  contain  ma- 
nade  up  of  pictures  or  accounts 
hods  of  illicit  sex,  horror,  terror, 
al  torture,  brutality  or  be  al- 

which  contain  pictures  of  par- 
denuded  figures,  posed  or  pre- 

in  a  manner  likely  to  provoke 
j-use  lust  of  passion  or  be  al- 
to exploit  sex,  lust  or  perversion 
nmercial  gain." 

bill  would  place  the  prohibi- 
lto  another  state  law  which  al- 

prohibits  the  sale  and  display 
acious  comic  books.  For  viola- 

the  law  provides  a  maximum 
ine  and  a  six-month  jail  sentence. 


Who's  Where 


FCC  Says  Option  Time  Is  Needed 
For  Television  Network  Operations 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  19.-The  Federal  Communications  Commission  has 
taken  the  stand  that  option  time  is  needed  for  television  network  operations. 

The  FCC  is  notifying  the  Justice  Department  to  this  effect  in  a  private 
memorandum.  Justice  last  Spring  said 
it  believed  option  time  violated  the 
anti-trust  laws. 

The  FCC  opinion  was  not  com- 
pletely favorable  to  option  time,  it 
was  reported,  conceding  it  might  hurt 
the  public  and  individual  stations. 
But  it  decided  that  it  was  required 
to  permit  networks  to  guarantee  ad- 
vertisers a  nationwide  television  sta- 
tion hookup. 

Reportedly,  at  least  Commissioners 
Bartley  and  Ford  dissented. 

Criticized  by  FCC  Committee 

The  practice  has  been  under  fire 
not  only  from  the  Justice  Department 
but  also  from  the  FCC's  own  network 
study  committee. 

Presumably  it  is  now  up  to  Justice 
to  decide  whether  it  wants  to  go 
ahead  with  any  anti-trust  action,  de- 
spite the  FCC's  opinion  in  support 
of  the  policy. 


k  'Aparajito9 

■arajito"  (The  Unvanquished ) ,  a 
to  the  Indian  film  "Pather  Pan- 
will  have  its  American  pre- 
,  Monday,  Feb.  16,  at  the  Fifth 
e  Cinema  here. 


CBS-TV  Makes  Changes 
In  Operating  Techniques 

Equipment  changes  and  changes  in 
operating  techniques  which  eliminate 
differences  in  the  sound  level  or 
volume  of  television  programs  and 
make  listening  easier  and  more  pleas- 
ant are  being  made  by  the  CBS  Tele- 
vision Network,  it  was  announced  by 
Edward  L.  Saxe,  CBS  Television  Net- 
work vice-president  in  charge  of 
operations. 

Saxe  said  that  the  equipment 
changes  are  based  on  a  study  of  vol- 
ume levels  by  the  CBS  Television 
Network  engineering  department  dur- 
ing the  past  year.  This  study  was  an 
extension  of  an  earlier  one  undertaken 
several  years  ago  in  response  to 
viewers'  complaints  that  spot  an- 
nouncements and  musical  interludes 
came  through  with  greater  volume 
than  the  actual  program. 

Completed  in  New  York 

To  eliminate  these  volume  level 
differences  between  various  portions 
of  CBS  Television  programs,  Saxe 
said  that  a  specially-designed  elec- 
tronic device  is  being  added  in  the 
audio  or  sound  channel  of  each  CBS 
Television  Network  studio  and  that 
new  operating  techniques  are  being 
implemented.  The  necessary  equip- 
ment modifications  have  already  been 
made  at  all  CBS  Television  Network 
studios  in  New  York,  and  will  shortly 
be  completed  in  Chicago  and  Holly- 
wood. 

All  the  CBS  operating  personnel 
have  been  trained  in  the  new  pro- 
cedures. 


Dick  Lawrence  has  been  named  to 
the  newly  created  post  of  general 
sales  manager  of  Economee  Televi- 
sion Programs,  a  division  of  the  Ziv 
organization,  and  Ken  Joseph  has 
been  promoted  to  national  spot  sales 
manager.  The  appointments  were  an- 
nounced by  Pierre  Weis,  general 
manager  of  Economee. 

□ 

The  appointment  of  Murray  Benson 
as  director  of  licensing  for  CBS  Films 
was  announced  by  Sam  Cook  Digges, 
administrative  vice-president,  CBS 
Films.  The  appointment  becomes  ef- 
fective Feb.  2. 

□ 

Ronald  S.  Bonn  will  join  the  CBS 
Television  Network  Press  Information 
Department  as  feature  editor,  effective 
Jan.  26,  it  was  announced  by  Charles 
S.  Steinberg,  director  of  information 
services  for  the  CBS  Television  Net- 
work. Bonn  replaces  John  Horn,  who 
has  been  named  director  of  informa- 
tion services  for  WCBS-TV  (New 
York). 

□ 

William  Koblenzer  has  joined  the 
ABC  Television  Network  as  an  ac- 
count executive,  reporting  to  Charles 
T.  Ayres,  Eastern  sales  manager  for 
ABC-TV.  Koblenzer  was  formerly 
with  NTA  where  he  served  as  direc- 
tor of  sales  for  the  Film  Network  and 
as  director  of  program  sales  for  NTA, 
New  York. 

□ 

William  Froug  joins  Goodson-Tod- 
man  as  creative  head  of  production 
in  Hollywood,  under  Harris  Kattle- 
man,  vice-president  in  charge  of 
Coast  operations  for  the  package  firm. 
Froug  has  just  resigned  from  Screen 
Gems. 

□ 

Jerry  A.  Danzig,  vice-president, 
NBC  Radio  Network  Programs,  has 
been  appointed  vice-president,  Par- 
ticipating Programs,  NBC  Television 
Network,  it  was  announced  by  Rob- 
ert E.  Kintner,  president  of  the  Na- 
tional Broadcasting  Co.  The  network's 
participating  programs  are  'Today," 
starring  Dave  Garroway,  and  "The 
Jack  Paar  Show." 

□ 

Arthur  Spirit  has  been  named  vice- 
president  in  charge  of  the  Midwest 
Division  of  Gross-Krasne-Sillerman, 
Inc.,  it  was  announced  by  Michael 


Narrow  Proposal  on 
Sports  Anti-Trust  Law 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  19.  -  Five 
key  lawmakers  narrowed  considerably 
their  earlier  proposal  to  exempt  from 
the  anti-trust  laws  the  regulation  of 
radio  and  television  broadcasts  of 
sports  contests. 

Representatives  Walter  (D.,  Pa.), 
Miller  (R.,  N.Y.),  Cramer  (R.,  Fla.), 
Harris  (D.,  Ark.),  and  Byrnes  (R., 
Wise.)  introduced  legislation  to  ex- 
empt most  aspects  of  professional 
team  sports  from  the  anti-trust  laws. 
Their  new  bill,  however,  would  spe- 
cifically leave  radio  subject  to  the 
anti-trust  laws  and  would  exempt  a 
team's  television  agreement  only  if 
it  involved  telecasts  originating  with- 
in 75  miles  of  their  home  commu- 
nities on  days  they  were  scheduled 
to  play  there. 

Failed  in  Senate  Last  Year 

These  lawmakers  last  year  backed 
legislation,  which  the  House  passed, 
to  exempt  all  radio  and  TV  broadcast 
agreements  from  the  anti-trust  laws. 
The  bill  failed  to  pass  the  Senate, 
largely  because  of  controversy  over 
the  broadcast  features.  The  backers 
obviously  hope  their  new  version  will 
be  less  controversial. 


M.  Sillerman,  president.  At  the  same 
time,  it  was  revealed  that  GKS  is 
opening  a  new  office  in  Detroit  to  be 
under  the  direction  of  vice-president 
Raymond  Wild. 

□ 

Eugene  C.  Wyatt  has  been  ap- 
pointed vice-president  in  charge  of 
network  sales  of  Bernard  L.  Schu- 
bert, Inc.,  it  was  announced  by  Ber- 
nard L.  Schubert,  president  of  the 
television  film  production-distribution 
company.  Wyatt  formerly  was  nation- 
al sales  manager  of  the  American 
Broadcasting  Company  Television 
Network.  He  also  had  served  the  net- 
work as  an  account  executive,  East- 
ern sales  manager  and  national  pro- 
gram sales  manager. 

□ 

Robert  Fuller,  for  the  past  seven 
years  director  of  information  services 
for  WCBS-TV,  has  been  named  di- 
rector of  publicity  for  CBS  Films  Inc. 
effective  the  beginning  of  February. 
At  the  same  time  Howard  Berk  will 
become  director  of  publicity  for  CBS 
owned  television  stations  and  CBS 
Television  Spot  Sales.  Both  appoint- 
ments were  announced  by  Charles 
Oppenheim,  director  of  information 
services  for  the  CBS  Television  Sta- 
tions Division. 

□ 

George  Frank  has  been  appointed 
secretary-treasurer  of  Theatre  Net- 
work Television,  Inc.,  it  was  an- 
nounced by  Nathan  L.  Halpern,  pres- 
ident. 


6 


Motion  Picture  Daily 


Tuesday,  January  2C 


Asks  Budget 

(Continued  from  page  1) 
100  this  year  and  $4,972,824  last  year. 

The  President  also  asked  that  hinds 
for  the  informational  media  guaranty 
program  be  boosted  from  $2,500,000 
this  year  to  $3,500,000  next  year.  The 
extra  funds  will  be  used  in  Eastern 
Europe. 

Other  Requests  Made 

The  requests  were  made  in  the 
President's  annual  budget  message, 
which  in  general  contained  very  few 
surprises.  It  asked  for  another  year's 
extension  of  the  52  per  cent  corporate 
tax  rate,  which  otherwise  would  drop 
back  to  47  per  cent  on  June  30;  prom- 
ised to  submit  recommendations  to  ex- 
tend coverage  of  both  the  Federal 
minimum  wage  law,  presumably  to 
large  circuits  and  other  retailers,  and 
the  unemployment  compensation  sys- 
tem, presumably  to  all  smaller  em- 
ployers; and  asked  for  higher  patent 
and  trademark  fees. 

As  expected  the  precariously-bal- 
anced budget  rules  out  any  tax  cuts  in 
the  coming  year.  The  President  talked 
of  tax  relief  in  the  most  general  terms, 
declaring  that  "as  the  budget  permits, 
additional  reforms  should  be  under- 
taken ...  to  reduce  the  tax  restraints 
on  incentives  to  work  and  invest."  He 
said  he  hoped  Congress  and  the 
Treasury  would  work  "in  preparing 
further  adjustments  of  our  tax  laws  for 
the  future." 

Ticket-Tax  Total  Smaller 

The  budget  predicted  general  ad- 
missions tax  revenues,  dropping  under 
new  increases  in  the  exemption  from 
the  10  per  cent  tax,  would  fall  to  $30,- 
000,000  in  the  year  starting  July  1, 
down  from  $47,000,000  this  year  and 
just  under  $55,000,000  last  year. 

The  President  asked  a  sizeable  boost 
in  funds  for  the  Justice  Department's 
anti-trust  division.  Compared  with  $3,- 
912,000  last  year  and  $4,143,000  this 
year,  the  new  budget  seeks 
$4,500,000. 

For  the  Federal  Communications 
Commission,  the  budget  seeks  $11,- 
000,000  next  vear,  far  above  this  year's 
$9,820,000  and  last  year's  $8,734,000. 
The  message  said  "growth  in  work- 
loads, coupled  with  needed  reduction 
in  time  lag  between  dates  of  receipt 
and  dates  when  applications  are 
reached  for  consideration,  require  an 
increase  in  manpower." 

May  Boost  SBA  Ceiling 

The  budget  disclosed  Congress  will 
be  asked  to  raise  the  ceiling  on  the 
Small  Business  Administration's  lend- 
ing authority,  since  the  current  limi- 
tation will  be  reached  during  the  com- 
ing year.  It  did  not  indicate  how  large 
an  increase  would  be  sought. 

Mrs.  Carter  Barron 

ATLANTA,  Jan.  19.-Funeral  serv- 
ices were  held  here  today  for  Mrs. 
Carter  "Chick"  Barron,  widow  of  the 
late  Carter  Barron,  who  had  been 
Loew's  Washington  representative  for 
many  years.  Mrs.  Barron  died  after  a 
long  illness.  A  son,  Lieut,  j.g.  Carter 
Barron,  Jr.,  survives. 


Sleeping  Beauty 


(CONTINUED  FROM  PAGE 


personalities  as  Mary  Costa,  who  lends  her  vocal  talents  to  the  Princess 
Aurora;  Bill  Shirley,  as  Prince  Phillip,  and  Eleanor  Audley,  who  furnishes 
an  exciting  voice  to  the  delineation  of  the  vengeful  fairy- witch.  The 
three  bright  spots  that  give  the  film  most  of  its  charm  and  humor  are 
found  in  the  voices  that  enact  the  three  good  fairies,  Flora,  Fauna  and 
Menvweather.  These  are  the  voices  of  Verna  Felton,  Barbara  Jo  Allen 
(Vera  Vague)  and  Barbara  Luddy,  respectively.  Bill  Thompson's  voice 
gives  credence  to  the  roly-poly  King  Hubert,  whose  son,  Prince  Phillip 
was  betrothed  to  Princess  Aurora  when  she  was  still  an  infant.  Taylor 
Holmes  is  the  voice  behind  the  animation  of  King  Stephan,  Aurora's 
father. 

The  formula  that  makes  for  foolproof  familv  entertainment  is  in  the 
picture's  theme.  It  proves  Good  will  always  conquer  Evil,  and  True  Love 
will  alwavs  overcome  every  obstacle. 

The  story,  adapted  by  Erdman  Penner  from  Charles  Perrault's  version 
of  "Sleeping  Beauty,"  concerns  itself  with  an  attempt  by  the  three  Good 
Fairies  to  protect  Princess  Aurora  from  the  vengeful  curse  of  the  Fairy- 
Witch,  who  decreed  that  Aurora  would  suffer  a  cut  from  a  spinning  whool 
before  her  sixteenth  birthday  which  would  put  her  into  everlasting  sleep, 
because  she  was  not  invited  to  her  betrothal  ceremony.  The  Good  Fairies 
are  able  to  protect  the  princess  until  the  eve  of  Aurora's  birthday  when 
the  Fairv-Witch  makes  good  her  threat. 

Prince  Phillip,  who  had  fallen  in  love  with  the  beautiful  Aurora  after 
meeting  her  in  the  woods  as  a  grown  voung  ladv  and  not  knowing 
who  she  is,  is  captured  by  the  Fairy-Witch  to  keep  him  from  breaking 
the  spell  with  a  kiss  on  the  princess'  lips.  The  Good  Fairies  put  their  wands 
to  work,  and  fortify  the  Prince  with  a  sword  and  shield  of  Love  which 
overcomes  everv  obstacle  and  causes  the  demise  of  the  witch.  He  plants 
the  kiss  on  the  "sleeping  beauty,"  awakening  her  in  time  for  the  appointed 
nuptials. 

The  supervising  director  for  the  film  was  Clvde  Geronimi.  Special 
credit  must  be  given  George  Bruns  for  his  musical  adaptation,  Ken  Peter- 
son for  production  supervision,  Boy  M.  Brewer  and  Donald  Halliday 
for  their  film  editing  job  and  the  outstanding  special  process  work  by  Ub 
Iwerks  and  Eustace  Lycett,  in  addition  to  dozens  of  animators,  artists  and 
writers  who  had  their  hands  in  the  production. 

Punning  time,  75  minutes.  General  classification.  Belease,  in  February. 

Samuel  D.  Berns 


To  Honor  Goldwyn 

(  Continued  from  page  1 ) 
veteran  film-maker  will  be  honored  for 
his    "historic    contribution     to  the 
American  motion  picture." 

The  Guild,  of  which  Carey  Wilson  is 
president,  also  will  present  its  awards 
to  the  producers  of  "the  best  theatrical 
and  television  films  of  1958."  Identity 
of  the  winners  will  not  be  revealed 
until  the  presentations  are  made  dur- 
ing dinner  in  the  Beverly  Hilton's 
(hand  Ballroom. 

The  Jesse  L.  Lasky  Intercollegiate 
Award  will  be  presented  for  the  best 
motion  picture  produced  by  a  college 
or  university. 

Danny  Thomas  and  Mort  Sahl  will 
act  as  masters  of  ceremony  for  the  en- 
tertainment portion  of  the  program, 
which  includes  Mahalia  Jackson  and 
Andre  Previn.  Julian  Blaustein  and 
Jerry  Wald  are  co-chairmen  of  the 


Fatal  Detroit  Hotel  Fire 
Closes  Variety  Quarters 

Special  to  THE  DAILY 

DETROIT,  Jan.  19.-The  Hotel  Tul- 
ler  fire  here  on  Saturday  which  took 
three  lives  and  caused  an  estimated 
million  dollars  damage,  resulted  in  the 
closing  of  Variety  Tent  5,  whose  club 
quarters  are  housed  in  the  hotel.  Dam- 
age to  the  club  and  its  furnishings  has 
not  been  appraised  yet  but  it  is  be- 
lieved to  have  been  caused  mostly  by 
smoke. 

The  Tent  had  its  Variety  Week 
celebration  scheduled  for  the  night  of 
the  fire  and  consequently  was  ob- 
liged to  cancel  it. 

Esther  Munday,  attendant,  missed 
by  a  few  minutes  being  trapped  on 
the  14th  floor  when  the  fire  broke  out 
before  she  reached  it. 


J.  W.  Griffin,  Sr.,  75 

FOREST  CITY,  N.  C,  Jan.  19  - 
James  Willis  Griffin,  Sr.,  theatre  oper- 
ator here  from  1919  to  1957,  when  he 
retired  because  of  ill  health,  died  last 
week  at  the  age  of  75.  He  formerly 
owned  and  operated  the  Griffin,  Grace 
and  Romina  theatres  here. 


Remodel  Robins  House 

WARREN,  O.,  Jan.  19.  -  Leon 
Enken,  president  of  Robins  Amuse- 
ment Co.,  has  embarked  on  a  major 
remodeling  program  for  the  Robins 
Theatre  Building.  All  the  stores 
therein  will  undergo  a  complete  mod- 
ernization. The  theatre  will  have  new 
aluminum  entrance  doors,  a  new  box- 
office  and  new  display  panels.  The 
reconstruction  will  involve  the  ex- 
penditure of  some  $50,000. 


House  Completes  f 
Of  Committee  Vacoi 

Special  to  THE  DAILY 

WASHINGTON,  Jan.  19.  - 
Democrats  and  Republicans  ha' 
pleted  filling  committee  vacan> 

Here's  a  rundown  of  major  . 
from  the  previous  Congress:  i 

House  Commerce  Committed 
handles  toll  TV  and  other  bif 
matters:  Reps.  Loser  (D.,  Ten: 
Alger  (D.,  Tex.)  left  the  cc 
Added  were  Democratic  Rep  i 
fives    Rogers    of    Florida,  Bj 
of  South  Carolina,  Rostenko 
Illinois,  and  Brock  of  Nebras  j 
Republican  Representatives  Ci 
Illinois,  Glenn  of  New  Jersey, 
of  Ohio,  Keith  of  Massachuse' 
Nelsen  of  Minnesota.  Rep.  Be 
Michigan  has  advanced  to  be 
ranking  Republican. 

Six  Added  to  Labor  Gro 

House    Labor  Committee,' 
handles  minmum  wage:  Repi 
calf    (D.,    Mont.),  McGovei 
S.  D.),  and  Rhodes  (R.,  Ary 
Added  were  Democratic  Rep 
fives  Pucinski  of  Illinois,  Da4 
New   Jersey,   Brademas  of 
Giaimo  of  Connecticut  and  O 
Michigan  and  Republican  Rt 
stand  of  California.  Rep.  Ki 
Pennsylvania   moved   up  to 
Republican. 

Judiciary,  which  handles  as 
legislation:  Representatives  J 
(D.,  N.  Mex.)  and  Taylor  (R,1 
left.  Added  were  Democratic  i 
sentatives  Loser,  Toll  of  Penn- 
Kastenmeier  of  Wisconsin  and 
of  California,  and  Republicans  i 
of  Michigan,  Bosch  of  New  Y 
hill  of  New  Jersey,  and  Lirj  a 
New  York.  Rep.  Miller  of  N.  ¥ 
new  ranking  G.O.P.  member. 

Ways  and  Means  Augme, 

As  previously  reported,  a< 
the  tax-writing  Ways  and  Meal 
mittee  were  Democratic  Rej 
tives  Metcalf  of  Montana,  C3 
Pennsylvania  and  Watts  of  K 
and  Republicans  Knox  of  V 
Utt  of  California,  Betts  of  O 
Alger  of  Texas. 


Milwaukee  Will  He 
March  of  Dimes  SI] 

Special  to  THE  DAILY 

MILWAUKEE,  Jan.  19.-1 
theatre  campaign  for  the  N 
Dimes  will  run  from  Jan.  15 
15,  Edward  E.  Johnson,  state 
chairman  for  the  1959  camp: 
veals  in  a  letter  to  all  state  e^ 
asking  cooperation  in  every 
possible. 

This  year  the  theatres  are 
ing  asked  to  take  audience  c< 
but  run  either  special  March  < 
Premieres,  special  midnight 
special  children's  morning 
matinees,  the  net  proceeds  A 
film  costs  to  be  turned  over 
local  area  March  of  Dimes  c 

In  Milwaukee  County,  t 
projectionists  union  has  vol 
to  donate  their  time  for  thes 
programs. 


MOTION  PICTURE 

DAILY 


85,  NO.  13 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JANUARY  21,  1959 


TEN  CENTS 


ly 


imulati  ve 
ting  Hit  by 
ew's  Proxy 

-merit  Attributes  Proxy 
est,  Dissension  to  It 


iination  of  cumulative  voting  in 
ection  of  Loew's  directors  is 
upon  the  company's  stockhold- 
management  in  the  strongest 
n  a  proxy  statement  accompany- 
&  notice  of  the  special  meeting 
b.  24  and  the  regular  annual 
jg  two  days  later. 

first  meeting  is  being  called  for 
e  purpose  of  amending  the  com- 

bylavvs  to  eliminate  cumulative 

in  advance  of  the  annual  meet- 
which  stockholders  will  vote  on 
ement's  proposed  slate  of  15  di- 

( Continued  on  page  4 ) 


« jphs  Warned  'Porgy' 
tesfic  Sales  Head 

jjj!rge  M.  Josephs  has  been  named 
ir  of  domestic  sales  for  Sam- 
oldwyn's  "Porgy  and  Bess,"  it 
was  announced 
yesterday  by  A. 
Montague,  Co- 
lumbia Pictures 
executive  vice- 
president.    J  o  - 
sephs    will  be 
released  by  gen- 
eral sales  man- 
ager Rube 
Jackter  from  his 
position  as  Co- 
lumbia's home 
office  Eastern 
sales  representa- 
tive to  handle 
'orgy  and  Bess"  assignment. 
3  arrangement  between  the  Gold- 
(Continued  on  page  5) 

ivene  4th  Columbia 
*  ;ional  Meet  Today 

I Special  to  THE  DAILY 
ICAGO,  Jan.  20.-Rube  Jackter, 
resident  and  general  sales  man- 
tomorrow  convenes  the  last  of 
Jur  two-day  regional  sales  meet- 
of  Columbia  Pictures.  Division 
(Continued  on  page  5) 


rge  Josephs 


UA   Foreign     Ur9es  ^'mess.  Cooperation 

Outlook  Good  Goldwyn  Blasts  High 

Production  Demands 


By  VINCENT  CANBY 

United  Artists  has  set  a  goal  of 
a  32  per  cent  increase  in  business  in 
Europe  and  the  Near  East  for  1959  and 
Mo  Rothman,  the  company's  continen- 
tal manager,  sees  no  reason  why  this 
should  not  be  realized. 

Rothman  said  here  yesterday  at  a 
press  conference  in  the  UA  home  of- 
fice that  despite  the  uncertainties  in 
(Continued  on  page  4) 

Kay  Norton  Appointed 
UA  Records  Vice-Pres. 

The  appointment  of  Kay  Norton  as 
vice-president  in  charge  of  adminis- 
tration of  United  Artists  Records  was 
announced  yes- 
terday by  Max 
E.  Youngstein, 
president  of  UA 
Records  and  UA 
Music,  Inc.  Miss 
Norton  will  also 
function  as  vice- 
president  of  UA 
Music  and  as 
operating  head 
of  UA's  music 
companies.  She 
has  been  with 
UA  Records  as 
a  consultant  to 

the  company  since  last  September. 
Prior  to  her  association  with  UA 
(Continued  on  page  5) 


Excessive 
Reckoning, 


Terms  to 
He  Warns 


Bring 
at 


Day  of 
SPG  Affair 


Kay  Norton 


Samuel  Goldwyn 


Only  33  Indoor  Theotres  Applied  for 
SBA  Loans  in  29  Months;  9  Granted 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  20.-Only  33  indoor  theatres  applied  for  Small  Busi- 
ness Administration  loans,  and  only  nine  of  these  applications  were  granted, 
in  the  29  months  since  S.B.A.  made  indoor  theatres  eligible  for  loans.  Total 

amount  of  loans  granted  was  only  "  ~~ 

door  theatres  compare  poorly  with 
other  industries.  In  general,  he  said, 
S.B.A.  grants  loans  to  about  55  per 
cent  of  its  applicants,  although  this 
figure  varies  from  year  to  year  and 
industry  to  industry.  By  contrast, 
S.B.A.  granted  only  27  per  cent  of 
the  theatre  applications  made  to  it, 
a  figure  this  official  felt  was  almost 
unprecedentedly  low. 

He  ascribed  the  small  number  of 
applications  to  the  fact  that  so  few 
(Continued  on  page  5) 


$175,000. 

This  breakdown,  obtained  from 
SBA,  covers  the  period  from  Septem- 
ber, 1956,  when  indoor  theatres  be- 
came eligible  for  modernization  and 
repair  loans,  through  December,  1958. 
Late  last  month  SBA  broadened  its 
eligibility  rules  to  include  drive-ins 
and  certain  other  places  of  amuse- 
ment. 

According  to  an  informed  official, 
both  the  number  of  applicants  and  the 
number  of  loans  granted  involving  in- 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  20.— Hitting  out  bluntly  at  excessive  guarantees  and 
percentages  being  asked  by  some  stars,  production  executives  and  agents, 
Samuel  Goldwyn  said  tonight  that  conditions  under  which  pictures  are  made 

  today  are 

_      .     "worse   dian  J 

have  ever 
known  them"  in 
47  years  in  the 
industry. 

"Unless  a 
radical  change 
takes  place  so 
that  pictures 
can  be  made 
on  a  sane  and 
realistic  basis," 
he  said,  "a  great 
many  people  in 
this  business 

will  find  themselves  on  the  outside 
looking  in." 

Goldwyn's   obviously   earnest  and 
( Continued  on  page  5 ) 

Police  Probe  Follows 
CBS  Vice  Broadcast 

(Editorial  comment  on  the  Murrow- 
CBS  show  appears  on  Page  2) 

Police  Commissioner  Stephen  P. 
Kennedy  yesterday  put  investigative 
wheels  into  motion  following  the  Ed- 
ward R.  Murrow  broadcast  Monday- 
night  on  CBS  radio  of  an  hour-long 
program  concerned  with  alleged  use 
of  prostitutes  by  big  business  interests 
in  landing  orders  and  entertaining 
customers  at  conventions. 

District    Attorney    Frank  Hogan 
( Continued  on  page  2 ) 

Anti-Toll-TV  Bill  Filed; 
Another  Expected  Soon 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  20.  _  Sena- 
tor Langer  (R.,  N.D.)  today  introduced 
a  bill  to  ban  toll-television. 

Langer's  bill,  the  same  as  one  he 
sponsored  in  the  last  Congress,  would 
(Continued  on  page  4) 


Goldwyn  Quotes 

"Conditions   under   which  pic- 
tures are  made  today  are  worse 
than  I  have  ever  known  them  .  .  ." 
• 

"Unless  a  radical  change  takes 
place  a  great  many  people  will  find 
themselves  on  the  outside  looking 


"Instead  of  people  trying  to 
contribute  something  so  that  we 
can  meet  the  economic  conditions 
that  exist,  they  are  trying  to  outdo 
each  other  in  demands  that  can 
mean  their  self-destruction  and 
harm  to  all  of  us." 

• 

"It  is  up  to  all  of  us  to  come 
to  our  senses,  face  up  to  the  facts 
of  life  and  to  live  for  the  future, 
not  in  the  past." 


2 


Motion  Picture  Daily 


Wednesday,  January  21, 


SHAME! 


An  Editorial 


COLUMBIA  Broadcasting  System's  radio  network  is  preening  itself  over 
its  presentation  Monday  night  of  a  program  entitled  "The  Business 

of  Sex." 

It  purported  to  disclose  under  a  false  face  of  sociological  purpose  an 
allegedly  important  role  sex-for-hire  plays  in  the  conduct  of  Big  Business. 
Edward  R.  Murrow  presided,  and  among  many  other  strange  goings-on 
he  allowed  an  unidentified  man  to  tell  a  lurid  tale  involving  "the  largest 
corporations  in  the  United  States." 

The  unit  of  Big  Business  which  came  out  worst  in  the  whole  program  was 
the  Columbia  Broadcasting  System.  With  a  shocking  recklessness  of  its 
responsibility  to  the  public  welfare  and  in  abuse  of  its  governmentally- 
bestowed  permit  to  use  the  airways,  it  offered  a  lurid  mess  of  exaggera- 
tion and  distortion. 

The  only  purpose  which  the  program  served  was  to  dirty  the  airwaves 
with  a  lot  of  talk  about  expensive  prostitution  in  high  places.  Its  pretentions 
to  serve  some  good  and  serious  purpose  deserve  only  contempt. 

The  program  sought  refuge  behind  an  announcement  that  it  was  strictly 
for  adults,  thus  alerting  the  natural  curiosity  of  youth.  A  shameful  piece 
of  business! 


Shupert  Hea< 
TV  for  MG 


George  Shupert  has  been  appoi 
vice-president  in  charge  of  TV 
MGM,  it  was  announced  yeste| 
by  Joseph  R. 
Vogel,  president 
of  Loew's  Inc. 
Prior  to  joining 
MGM,  Shupert 
had  served  as 
president  of 
ABC  Film  Syn- 
dication since  j 
1954.  He  re- 
places Charles 
C.  Barry,  who 
resigned  last 
week  to  become  **>■ 
president  of  the  George  Shup. 
NTA  Film  net- 
work. Shupert  first  became  associ 


PERSONAL 
MENTION 


CHARLES  LEVY,  Buena  Vista  ad- 
vertising-publicity director,  has  re- 
turned to  New  York  from  Dallas  and 
Miami. 

• 

Sidney  Kramer,  director  of  foreign 
distribution  and  film  coordinator  for 
National  Telefilm  Associates,  and 
Jack  Trop,  production  director,  will 
leave  here  late  this  week  for  Puerto 
Rico,  Mexico  and  Los  Angeles. 
• 

Mrs.  Norman  Wasser  has  given 
birth  to  a  daughter,  Lauren  Lee. 
Father  is  theatre-sales  manager  for 
Pepsi-Cola. 

• 

Mel  Safner,  of  Ruff  Film  Distrib- 
utors, has  returned  to  Boston  from 
Hartford. 

• 

Robert  Dobfman,  Buena  Vista  ex- 
ploitation manager,  has  returned  to 
New  York  from  Chicago  and  San 
Francisco. 

• 

Milton  Salzburg,  director  of  non- 
theatrical  sales  for  NTA,  and  Jack 
Flax,  salesman  in  the  division,  left 
New  York  yesterday  for  New  Orleans, 
Tampa  and  St.  Petersburg. 

Tougher  Trust  Laws 
Asked  By  Eisenhower 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  20.  -  Presi- 
dent Eisenhower  asked  Congress  to 
toughen  the  anti-trust  laws  as  an  aid 
to  competition  and  small  business. 

In  his  annual  economic  message, 
the  President  again  recommended  that 
Congress  enact  legislation  requiring 
large  firms  to  give  the  government 
advance  notice  of  merger  plans.  He 
also  suggested  the  justice  Department 
be  given  power  to  require  evidence 
and  documents  in  investigating  pro- 
ceedings leading  up  to  civil  anti-trust 
suit;  now  it  has  this  power  only  in 
proceedings  looking  toward  criminal 
suits. 

Would  Extend  Wage  Law 

He  again  urged  extension  of  the  fed- 
eral minimum  wage  law  and  the  un- 
employment compensation  program  to 
cover  millions  of  workers  not  now 
covered.  In  the  unemployment  com- 
pensation field,  he  recommended  cov- 
erage of  all  firms;  now,  only  those 
with  four  or  more  workers  are  cov- 
ered. He  gave  no  details  on  minimum 
wage  coverage  extension,  but  the  La- 
bor Department  still  favors  its  previ- 
ous program  to  cover  larger  theatres 
and  other  large  retail  and  service 
establishments. 


Push  Exploitation  of 
'Oscar  Night*  in  Field 

Exploitation  men  in  the  field  are 
urged  to  call  a  meeting  of  all  their 
colleagues  in  each  exchange  to  set 
plans  for  promoting  the  telecast  of 
the  Academy  Awards  April  6  in  a 
letter  sent  out  by  Rodney  Bush, 
chairman  of  the  exploitation  coor- 
dinating group  of  the  MPA  advertis- 
ing and  publicity  directors  committee 
here. 

The  field  men  are  to  work  with  ex- 
hibitor committees  in  each  area.  Dis- 
tribution chairmen  and  co-chairmen 
have  been  selected,  and  COMPO  will 
shortly  announce  the  heads  of  exhibi- 
tor committees  in  each  area. 

Points  to  Two  Main  Jobs' 

Bush  explains  in  the  letter  that  the 
field  men  have  two  main  jobs;  to  in- 
spire exhibitors  to  cooperate  in  pub- 
licizing the  telecast  so  as  to  build  the 
largest  possible  audience  for  the  tele- 
cast; and  to  assist  exhibitor  chairmen 
and  individual  theatres  in  publicizing 
the  event. 

National  Screen  Service  will  mail 
or  deliver  a  pressbook  on  the  Acad- 
emy Awards  campaign  to  each  ex- 
hibitor in  the  United  States  starting 
Feb.  The  pressbook  contains  a  pledge 
coupon  which  exhibitors  are  asked  to 
send  to  COMPO,  which  will  then 
know  who  is  actively  participating 
and  provide  day-to-day  information  to 
those  theatres  actively  engaged  in 
building  an  audience  for  the  telecast. 

Additionally,  National  Screen  will 
sell  kits  to  theatres  for  $2.50  (The 
cost  of  producing  these  kits  is  $5.00 
but  the  Academy  is  subsidizing  one- 
half  of  the  cost)  containing  the  fol- 
lowing items:  A  one-minute  trailer 
featuring  Red  Buttons  which  should 


Police  Probe 

( Continued  from  page  1 ) 
asked  for  a  transcript  of  the  show 
to  examine  for  any  factual  information 
it  might  contain,  and  James  R.  Ken- 
nedy, first  deputy  police  commission- 
er and  No.  1  vice  cop  came  uptown  to 
question  CBS  officials.  George  A. 
Vicas,  producer  of  the  show,  said 
he'd  be  glad  to  help  the  city  officials 
get  the  facts  but  had  promised  to 
maintain  the  anonymity  of  his  in- 
formants. 

Murtagh    Glad'  He  Declined 

Chief  Magistrate  John  Murtagh 
said  he  was  glad  he'd  declined  an 
invitation  to  appear  on  the  program 
since  it  was  "of  questionable  desira- 
bility in  that  it  seemed  designed  to 
exploit  immorality  for  the  purpose  of 
audience  interest."  While  he  con- 
ceded vice  may  be  used  to  some  de- 
gree to  promote  business,  he  said  "I 
doubt  that  anyone  has  accurate  in- 
formation as  to  the  prevalence  of  these 
practices  in  the  business  world." 

Two  for  Columbia 

Western  hemisphere  distribution 
rights  to  a  pair  of  English-made  sci- 
ence fiction  films  have  been  acquired 
by  Columbia  Pictures.  The  pictures 
are  "Womaneater"  and  "Zex."  For  do- 
mestic purposes,  it  is  expected  that 
"Womaneater"  will  be  packaged  with 
the  Japanese-made  "The  H-Man"  for 
spring-summer  release. 

be  used  a  full  two  weeks  iri  advance 
of  the  April  6  telecast  date;  a  press- 
book;  one  full  color  one-sheet  for 
lobby  display;  two  13  x  20  posterettes, 
and  six  8  x  10  posterettes.  These  pos- 
terettes are  designed  for  concession 
counters  and  away  from  the  theatre 
displays. 


with  the  entertainment  industr) 
1938  through  the  production  of 
dustrial  films,  and,  in  1940,  he 
appointed  director  of  sales,  comi 
cial  film  division,  for  Paramoun 
New  York.  From  1942  until  1 
Shupert  was  importantly  conne 
with  Paramount's  TV  operations, 
vancing  to  vice-president  and  dire 
of  commercial  TV  operations 
Paramount  TV  Productions,  Inc. 

Among  other  executive  TV  p 
Shupert  was  vice-president  of  P 
less  TV  Productions,  Inc.,  and  j 
president  and  general  manager 
United  Artists  Television  Corp., 
in  1953,  vice-president  of  the  Ai 
ican  Broadcasting  Company  Film 
dicate  division,  and  then  preside!) 
ABC  film  syndication. 

Shupert  takes  over  his  new  exi 
tive  duties  Feb.  1  and  will  make 
headquarters  in  New  York. 

Thailand  Reduces 
Tariff  on  Film 

The  Motion  Picture  Export  Assc 
tion  announced  yesterday  that 
Government  of  Thailand  had  redi 
the  tariff  on  35mm  film  to  2  bahts 
meter  and  0.4  bahts  per  meter 
16mm  film. 

This  action  culminated  a  long 
persistent  campaign  conducted 
Irving  Maas,  MPEA  vice-president 
the  Far  East,  and  Charles  E; 
MPEA  South-East  Asia  represental 

The  rates  previously  were  4  b 
per  meter  for  35mm  product  and 
bahts  per  meter  for  16mm  film. 
Thai  baht  is  worth  about  5c  in 
money. 

'Trap9  to  Capitol 

Paramount's  "The  Trap,"  star 
Richard  Widmark,  Lee  J.  Cobb,  ' 
Louise  and  Earl  Holliman,  will  d 
Wednesday,  Jan.  28,  at  the  Caj 
Theatre  on  Broadway. 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E.  S 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vir 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building.  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  V 
ington,  D.  C. ;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rocket 
Center.  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J.  Sullivan,  Vice-P 
dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  se; 
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To  My  Exhibitor  Friends: 


In  all  my  years  in  show  business  nothing  has  meant  quite 
so  much  to  me  as  the  expressions  of  confidence  and  regard 
which  you  have  sent  me  from  all  parts  of  the  world  since  my 
return  to  our  studios. 

My  deepest  appreciation  to  all  of  you  for  joining  so 
warmly  in  this  tribute,  which  I  am  well  aware  is  directed  not 
alone  to  me  but  to  the  world-wide  Warner  Bros,  organization. 

To  say  thanks  for  your  friendly  salute  is  not  enough.  My 
great  concern—the  goal  of  everyone  at  Warner  Bros.  —  is  to 
reflect  the  inspiration  of  your  "welcome  back"  in  productions 
of  which  we  can  all  be  proud. 

In  this  connection  it  is  especially  pleasing  to  all  of  us 
at  Warner  Bros,  that  "Auntie  Mame,"  the  first  picture  to  be 
released  during  the  period  you  have  generously  dedicated  to 
honoring  me,  is  bringing  you  —  our  exhibitor  friends  —  so 
much  success.  I  am  sure  we  will  share  many  more  successes, 
not  only  in  the  months  immediately  ahead,  but  in  the  con- 
tinuing future. 


Sincerely, 


4 


Motion  Picture  Daily 


Wednesday,  January  21,  1! 


REVIEW: 

Gideon  of  Scotland  Yard 


Ford — Columbia 


A  typical  day  in  the  life  of  a  chief  inspector  at  Scotland  Yard  is  the 
subject  matter  of  this  picture  from  the  eminent  producer-director  John 
Ford.  It  is  material  that  British  film-makers  have  tackled  before,  but 
marks  the  first  time  that  a  renowned  American  has  done  so.  Ford  was 
obviously  stronglv  attracted  to  the  project;  he  went  to  England  to  film  it 
on-the-spot  and,  except  for  Dianne  Foster,  the  cast  is  all-British. 

That  is  no  handicap  to  the  picture  in  the  American  market,  for  it  is 
steadily  entertaining  and  bears  the  professional  quality  that  has  come 
to  be  expected  of  Ford.  Furthermore,  the  hero  is  portrayed  by  Jack 
Hawkins,  who  is  well-known  here  for  his  work  in  "The  Bridge  on  the 
River  Kwai." 

Violence  is  generally  soft-pedalled  in  "Gideon  of  Scotland  Yard,"  and 
yet  suspense  is  maintained  without  it.  Ford  shies,  for  instance,  from 
showing  the  brutal  murder  of  a  young  girl  by  a  maniac,  cutting  away 
just  as  the  killer  starts  up  the  stairs.  On  the  other  hand  he  does  show 
briefly  an  attack  on  an  old  man  by  hoodlums  and  the  slaying  of  a  safe 
deposit  vault  guard  bv  gunfire. 

There  are  plenty  of  the  humorous  touches  Ford  is  fond  of,  and  he 
also  uses  his  familiar  technique  of  jumping  from  this  effect  abruptly  to 
scenes  of  pathos  (the  murdered  girl's  mother  silently  grieving  and  a 
betrayed  wife  confessing  to  the  police  that  she  knew  all  along  of  her 
husband's  criminal  activities). 

The  format  of  the  script,  which  T.  E.  B.  Clarke  wrote  from  a  novel  by 
J.  J.  Marrio,  is  necessarily  episodic.  Hawkins  is  working  on  several  cases 
at  the  same  time.  One  involves  the  discovery  that  one  of  his  own  men 
has  been  accepting  bribes  from  criminals;  there  is  a  payroll  robbery; 
the  murder  of  a  young  girl;  and  several  other  activities  which  help  to 
keep  the  plot  rolling.  All  the  crimes  are  solved  during  the  one  day  the 
action  takes  place,  moreover,  making  this  particular  chief  inspector  some- 
thing of  a  miracle  man. 

As  in  all  Ford  pictures  the  casting  is  remarkably  apt.  In  addition  to 
Hawkins,  who  makes  the  inspector  likeable  and  real,  and  Miss  Foster, 
who  does  well  in  a  villainous  role  quite  unlike  the  sweet  ingenue  she 
usually  plavs,  there  is  a  host  of  British  "character"  actors.  These  include 
Cyril  Cusack,  James  Hayter,  Ronald  Howard,  Laurence  Naismith,  and 
Derek  Bond. 

Michael  Killanin  was  the  producer  for  this  John  Ford  Production  for 
Columbia  release. 

Running  time,  91  minutes.  General  classification.  Release,  in  February. 

Richard  Gertner 


Industry  Communion      Schubert  Buys  Telestar; 


( Continued  from  page  1 ) 
rectors.  A  majority  of  the  5,336, 
shares  of  Loew's  stock  outstandin; 
required  to  abolish  cumulative  vot: 

The  company's  proxy  statement 
only  declares  that  managen 
"wholeheartedly  recommends"  a  \ 
for  the  adoption  of  the  resolution 
adds  that  a  total  of  17  of  the  pre; 
18  members  of  the  board  also  b 
reached  the  conclusion  that  the  cha 
is  "urgently  necessary." 

"The  cumulative  voting  syste 
the  statement  continues,  "must 
judged  by  Loew's  stockholders  not 
a  theoretical  basis  but  in  the  ligl 
Loew's  experience.  All  of  you 
have  held  an  investment  in  this  c 
pany  during  the  past  two  years 
well  aware  of  the  strife  that  has  b 
it.  Proxy  contest  have  been  threate 
and  there  have  been  divisions  of  in! 
ests  and  objectives  within  the  be 
of  directors,  divisions  which  would 
pede  the  operations  of  any  enterp 

Sees  Dissensions  Provoked 


UA's  Outlook 

(Continued  from  page  1) 
many  countries,  including  the  devalua- 
tion of  the  French  franc  and  the  Span- 
ish peseta  and  the  inauguration  of 
the  European  Common  Market  treaty, 
he  expects  the  company's  business  to 
rise  on  the  strength  of  its  line-up  of 
strong  box  office  pictures.  "Not  be- 
cause of  higher  rentals,"  he  said.  "Our 
terms  have  not  been  raised.  But  be- 
cause of  longer  runs  and  bigger  at- 
tendances." 

Rothman,  who  was  in  New  York 
following  a  month's  vacation  in  Jamai- 
ca, left  last  night  for  Hollywood  to 
screen  new  product.  He  goes  from 
there  directly  to  Europe  next  week. 

The  UA  foreign  executive  said  he 
did  not  think  American  distributors 
in  Europe  would  feel  much  adverse 
effect  from  the  Common  Market  treaty 
for  at  least  two  or  three  or  maybe  four 
years.  And,  because  UA  is  so  active  in 
production  in  the  European  countries 
involved,  he  expects  that  his  company 
will  feel  even  fewer  adverse  effects 
from  any  treaty  clauses  which  might 
favor  local  producers. 

Favors  MPEA  View 

He  said  too  that  he  could  under- 
stand the  official  Motion  Picture  Ex- 
port Association  attitude  of  encourag- 
ing the  Common  Market  ( which  many 
U.S.  producers  and  distributors  pri- 
vately fear  will  lead  to  a  united  front 
agaimt  U.S.  product),  because  "any- 
thing that  helps  them  get  on  their  feet 
eventually  makes  a  better  market  for 
us." 


Anti-Toll-TV  Bill 

( Continued  from  page  1 ) 
prohibit  the  charging  of  fees  for  tele- 
vision in  private  homes.  Thus  it  would 
cover  wire  as  well  as  broadcast  toll- 
TV. 

Senator  Thurmond  (D.,  S.C.)  is  ex- 
pected to  introduce  a  toll-TV  ban 
shortly,  and  it's  likely  that  his  bill 
will  be  the  one  that  ultimately  comes 
up  for  Commerce  Committee  action. 
Thurmond  is  not  only  a  Democrat 
but  also  a  member  of  the  Committee. 

Pyramid  Director 
Agrees  to  Join  SDIG 

Screen  Directors  International 
Guild,  which  claims  jurisdiction  over 
all  directors  outside  of  California, 
yesterday  scored  a  victory  in  its  dis- 
pute with  Pyramid  Productions  when 
Pyramid  and  Paul  Stewart,  one  of  the 
producers  of  its  "Deadline"  series, 
agreed  to  the  enrolling  of  Stewart  as 
a  member  of  SDIG. 

SDIG  had  expressed  its  intention 
to  picket  Pyramid  today  had  its  de- 
mands not  been  met. 

SDIG,  formed  some  16  months  ago, 
now  has  a  roster  of  about  300  mem- 
bers, it  was  disclosed  by  George  L. 
George,  executive  secretary,  who 
added  that  the  object  of  the  organ- 
ization is  to  consummate  with  the 
Screen  Directors  Guild  in  Hollywood 
a  reciprocal  pact  permitting  members 
of  both  organizations  to  work  freely 
in  the  territory  of  either  union. 


Breakfast  Sunday 

Plans  for  the  ninth  annual  Com- 
munion Breakfast  for  the  motion  pic- 
ture industry  in  the  New  York  area 
were  completed  yesterday  at  a  meet- 
ing of  the  sponsoring  committee.  The 
affair,  for  which  a  capacity  attendance 
is  expected  as  in  previous  years,  will 
be  held  in  the  grand  ballroom  of  the 
Waldorf  Astoria  next  Sunday,  follow- 
ing 9  A.M.  Mass  at  St.  Patrick's 
Cathedral. 

The  speakers  will  be  the  Rev.  Rob- 
ert I.  Gannon,  S.  J.,  former  president 
of  Fordham  University  and  noted 
public  speaker,  and  Cyril  Ritchard, 
famed  stage,  screen  and  television 
actor  and  entertainer.  Guests  of  honor 
on  the  dais  will  include  Ricardo  Mon- 
talban,  Merv  Griffin,  Horace  Mc- 
Mahon,  Thomas  Hayward,  Lisa  Di 
Giulio,  Kate  Cameron,  Florence  Hen- 
derson and  Anita  Colby.  Edward  E. 
Sullivan,  publicity  director  for  20th 
Century-Fox  will  be  the  master  of 
ceremonies. 


Tells  Future  Plans 

Bernard  L.  Schubert,  Inc.,  has  ac- 
quired all  the  shares  of  Telestar  Films, 
Inc.,  and  has  absorbed  the  television 
film  distribution  company,  Bernard  L. 
Schubert,  president  of  both  firms,  an- 
nounced yesterday.  Hereafter  Bernard 
L.  Schubert,  Inc.,  will  release  its 
presentations  under  its  own  name. 

Telestar  Films  had  been  the  sole  dis- 
tributor of  Bernard  L.  Schubert  tele- 
vision films.  All  of  the  branch  offices 
and  personnel  of  Telestar  already  have 
been  placed  under  the  supervision  of 
Bernard  L.  Schubert,  Inc.,  and  an 
election  of  officers  and  directors  will 
be  held  soon. 

Plans  International  Distribution 

With  representatives  of  Bernard  L. 
Schubert,  Inc.,  already  operating  in 
England,  Mexico,  Venezuela,  Canada 
and  Australia,  the  company's  present 
schedule  calls  for  the  establishment  of 
a  complete  international  distribution 
division  by  the  end  of  this  year. 


Loew's  Votinj 


"In  the  opinion  of  your  boarc 
directors,  the  existence  of  the  cu 
lative  voting  system  in  Loew's 
been  a  major  element  in  pro  vol 
these  dissensions  and  threats  of  pi 
contests.  It  is  our  opinion  that  ur 
this  system  is  abolished  it  will  < 
tinue  to  be  both  a  cause  and  an 
strument  of  dissension  and  that 
abolition  will  reduce  the  likelihoo 
the  recurrence  of  such  strife." 

The  letter  cites  the  cost  to  the  c 
pany  of  the  proxy  contest  of  1 
which  was  initiated  by  Joseph  Ton 
son,  who  resigned  from  the  board 
eently,  and  was  won  by  managen 
It  states  that  "the  threats  of  con 
and  the  internal  divisions  have 
burdened  the  company  with  heav) 
rect  expenses"  and  have  wasted 
and  effort,  lost  opportunities,  advei 
affected  employes'  morale,  discours 
principals  from  doing  business  j 
the  company,  taken  time  and  e 
gies  of  directors  and  officers  a 
from  constructive  work. 

'Not  a  Subject  for  Liquidation 

"Loew's  is  an  enterprise  for 
benefit  of  all  its  owners.  It  is  n! 
subject  for  liquidation.  It  is  a  g 
business— and  its  people  are  dedic 
to  its  growth. 

"Your  board  of  directors  beli 
that  it  is  against  the  best  interesJ 
the  stockholders  to  permit  this  l 
pany  to  continue  any  longer  a1 
arena  for  corporate  misadventure, 
therefore  urge  you  to  vote  for  the 
posed  amendments." 

The  Loew's  board  nominees 
Ellsworth  C.  Alvord,  Omar  N.  I 
ley,  Bennett  Cerf,  Nathan  Cumin 
Ira  Guilden,  George  L.  Killio' 
Howard  McGrath,  Benjamin  Meln 
Robert  H.  O'Brien,  William  A.  Pa 
Philip  A.  Roth,  Charles  H.  Silver, 
I.  Snyder,  Jr.,  John  L.  Sullivan  ' 
Joseph  R.  Vogel. 

The  meetings  are  to  be  hel- 
Loew's  72nd  Street  Theatre  and  i 
agement  says  it  knows  of  no  bus 
other  than  that  scheduled  to  conn 
fore  either  the  special  or  the  ar 
meeting. 


liesday,  January  21,  1959 


Motion  Picture  Daily 


|  S, 
md 


Smashes  Records 
Time  Around 


Special  to  THE  DAILY 

XINGTON,  Ky.,  Jan.  20.  -  "The 
Commandments,"  playing  here, 
le  second  time  in  nine  months, 
jiven  the  Ben-Ali  Theatre  the 
1st  Sunday  gross  in  its  history, 
9.  Monday,  the  theatre  recorded 
ge  $1,100,  or  the  record  gross 
i  Monday  at  the  theatre.  The 
jU-eek  of  the  Cecil  B.  DeMille 
action  is  regarded  as  certain  to 
n  all-time  seven-day  record  for 
;)o  use. 

he  Ten  Commandments"  played 
lgton  for  the  first  time  last  April, 
it  broke  house  records  at  the 
ncky  Theatre. 


Goldwyn  Blasts  High  Production  Demands 


zpairick  and  Flick 
'Code  Violations' 

j      Special  to  THE  DAILY 

BANY,  N.  Y.,  Jan.  20.  -  Sharp 
iiism  by  James  A.  Fitzpatrick, 
:jsel  to  Joint  Legislative  Commit- 
•n  Offensive  and  Obscene  Mate- 
lof  the  motion  picture  industry's 
pent  "non-adherence  to,  and  vio- 
ls of  its  production  and  adver- 
;  codes,"  highlighted  a  "motion 
.  re  censorships. .  discussion  held 
iiight'frTSchool  No.  16  under  the 
fees  of  the  Parent-Teachers  Asso- 

mceded  the  liveliest,  high-level, 
iling  panel  on  film  censorship 
'  during  recent  years,  it  held  the 
st  attention  of  150  well  dressed, 
educated,  articulate  women  and 

her  participants  were:  Dr.  Hugh 
"lick,  former  director  of  motion 
re  division,  State  Education  De- 
ment; attorney  Lewis  A.  Sum- 
,  who  numbers  several  independ- 
irea  exhibitors  among  his  clients; 
1.  Roseberry,  writer  of  a  recent 
sorship"  series  for  the  "Times- 
.n,"  David  H.  Beetle,  editor  of 
tii!  j  "Knickerbocker  News."  Beetle 
erated. 

intending  considerable  film  adver- 
g  "constitutes  outright  misrepre- 
\tion,"   Fitzpatrick   declared  the 
stry  has  recognized  the  need  for 
I  |s.  It  has  drawn  up  excellent  ones, 
1   y  as  "now  honoring  them  more 
I lie  breach  than  in  the  observance," 
Uaid, 

i  industry  is  not  living  up  to  its 
liponsibility"  in  the  maintenance  of 
I  -able  standards  of  behavior  and 

Iluct,  Fitzpatrick  asserted, 
lick  described  motion  pictures  as 
■  most  potent  medium,  which  it 
It1  be  unwise  and  unrealistic  to 
1  re— in  a  regulatory  sense."  Forty 
cent  of  the  state's  budget  of  ap- 
imately  two  billion  dollars  goes 
;ducation,  he  added.  "Why  take 
iteps  to  regulate  a  medium  which 
vitally  affects  great  numbers  of 
iren  being  educated?"  he  asked, 
lick  also  underlined  the  "delayed, 
gered  reaction,  the  time  bomb,  of 
s  featuring  brutality  and  violence," 
)  its  effect  on  "future  generations." 


(Continued  from  page  1) 
completely  frank  remarks  were  made 
on  the  occasion  of  the  presentation 
to  him  by  Spyros  P.  Skouras  of  the 
Screen  Producers  Guild  Milestone 
Award  at  the  Beverly  Hilton  Hotel 
here. 

Before  a  capacity  crowd  of  many 
of  the  production  community's  top 
executives  and  personalities,  Goldwyn 
reminded  that  all  of  them  "owe  this 
business  a  tremendous  debt,  but  in- 
stead of  seeing  people  trying  to  con- 
tribute something  so  that  we  can  meet 
the  economic  conditions  that  exist,  I 
see  people  on  all  sides  trying  to  outdo 
each  other  in  demands  that  can  ulti- 
mately mean  only  their  own  self-de- 
struction and  great  harm  to  all  of  us 
if  the  trend  is  not  halted." 

Hollywood  people,  Goldwyn  said, 
"must  realize  that  we  have  a  serious 
responsibility  to  the  publics — to  the 
stockholders  of  our  companies  who 
put  up  the  money  to  make  the  pic- 
tures. They  are  not  going  to  continue 
putting  up  this  money  indefinitely  un- 
less there  is  a  reasonable  assurance 
not  only  of  getting  it  back,  but  also 
of  getting  a  reasonable  return  con- 
sistent with  the  degree  of  risk  in- 
volved." 

Goldwyn  paused  to  ask,  "How  long 
do  you  think  this  will  continue  when 
actors  demand  and  get  a  half-million, 
three-quarters  of  a  million,  a  million 
dollars  a  picture— and  a  huge  share 


of  the  gross  or  of  the  profits  in  ad- 
dition?" 

And,  he  added,  "How  long  do  you 
think  this  will  continue  when  the  pub- 
lic realizes  that,  on  top  of  all  that,  it 
is  faced  with  demands  now  that  the 
ownership  of  the  negatives  should 
pass  from  the  companies  that  pro- 
duce the  pictures  to  the  people  who 
were  employed  to  make  them,  and 
who  were  paid  fabulous  amounts  to 
begin  with?" 

Goldwyn  pointed  out  that  without 
the  revenue  from  the  pre- 1948  pic- 
tures sold  to  television,  some  of  the 
companies  "would  be  closed  down 
today  and  the  entire  business  would 
be  a  lot  worse  off." 

He  made  it  clear  he  was  not  sing- 
ling out  the  actors  as  the  only  ones 
at  fault,  but  said  he  included  "prac- 
tically everyone  connected  with  pic- 
ture-making—writers, directors,  pro- 
ducers and  their  agents,"  and  said 
management,  too,  must  share  the  re- 
sponsibility for  the  conditions  which 
exist. 

"So  long  as  management  is  willing 
to  stand  for  these  demands,  they  will 
continue  to  be  made,  and  they  will 
increase,"  Goldwyn  said.  "I  can't 
really  blame  artists  and  their  agents 
for  making  outrageous  demands  if 
executives  are  foolish  enough  to  meet 
them." 

Confessing  he  had  no  "blue-print 
of  what  has  to  be  done"  to  offer,  Gold- 


33  Ask  SBA 


( Continued  from  page  1 ) 
applications  were  granted  in  the  early 
days  of  the  program.  "If  more  had 
been  granted,  more  would  have  been 
received,"  he  declared. 

The  agency  is  now  indicating  that 
it  will  no  longer  make  available  spe- 
cific breakdowns  of  theatre  applica- 
tions made  and  granted,  but  will  in- 
clude them  in  a  general  "recreation 
and  amusement"  category. 


Josephs  Appointed 

( Continued  from  page  1 ) 
wyn  organization  and  Columbia  calls 
for  Columbia  to  set  up  special  sales 
and  promotion  units  to  service  "Porgy 
and  Bess."  Bill  Doll  previously  was 
announced  as  the  head  of  the  advertis- 
ing-publicity unit. 

In  performing  his  new  duties,  which 
at  first  will  be  concerned  with  the  set- 
ting of  Todd-AO  color  roadshow  en- 
gagements of  "Porgy  and  Bess,"  Jo- 
sephs will  work  in  close  coordination 
with  the  Goldwyn  organization. 

Josephs  has  spent  his  entire  career 
with  Columbia,  joining  the  company  in 
1928. 


Confirm  Use  of  MPA 
Seal  in  Pressbooks 

The  advertising  and  publicity  direc- 
tors committee  of  the  Motion  Picture 
Ass'n.  yesterday  announced  approval 
of  the  use  of  a  statement  and  MPA 
code  seal  in  all  pressbooks  which  have 
been  approved  by  the  Advertising 
Code  Administration.  The  announce- 
ment by  Charles  Simonelli,  chairman 
of  the  committee,  confirmed  a  report 
printed  in  Motion  Picture  Daily 
Jan.  12. 

For  Front  Inside  Cover 

Effective  immediately,  the  eight 
member  companies  will  use  the  follow- 
ing statement,  together  with  an  MPAA 
Code  Seal  on  the  front  inside  cover 
of  all  future  pressbooks:  "All  material 
in  this  pressbook  has  been  approved 
under  the  MPAA  Advertising  Code,  a 
self-regulatory  procedure  of  the  Mo- 
tion Picture  Association  of  America." 


Kay  Norton  Named 

( Continued  from  page  1 ) 
Miss  Norton  operated  her  own  indus- 
trial public  relations  organization, 
Norton  and  Condon,  Inc.  Before  en- 
tering the  industrial  field,  she  had 
been  national  publicity  director  of 
RKO  Radio  Pictures. 


Convene  Col.  Meet 

(  Continued  from  page  1 ) 
and  branch  managers  from  the  Mid- 
Western  divisions  will  participate  in 
the  sessions  at  the  Drake  Hotel. 

Here  from  the  home  office  are  vice- 
president  Paul  N.  Lazarus,  Jr.,  sales 
executives  Milton  Goodman  and  Je- 
rome Safron,  sales  accounting  and  con- 
tract manager  Joseph  Freiberg  and 
exchange  operations  manager  H.  C. 
Kaufman. 

Division  managers  attending  the 
meeting  include  Ben  Marcus  from 
Kansas  City,  Carl  Shalit  from  Detroit 
and  Ben  Lourie,  who  headquarters 
here. 


wyn  said,  nevertheless,  a  halt  should 
be  called  to  "this  extravagant  pouring 
out  of  money  in  really  senseless 
salaries.  Let  the  creative  people  realize 
that  this  really  does  them  little  good. 
And  let  management  realize  that  the 
public  whose  money  is  involved,  is 
not  going  to  stand  for  this  forever." 

Pleads  for  Fairness 

Goldwyn  emphasized  that  he  be- 
lieves that  everyone  who  contributes 
to  the  success  of  a  picture  should 
have  "a  generously  fair  share  of  the 
profits,  but  they  must  be  equally  fair 
and  stop  demanding  exorbitant  guar- 
antees and  percentages  of  gross.  Fair 
treatment  is  a  two-way  street,  and  if 
they  are  to  share  handsomely  in  suc- 
cess they  have  to  be  willing  to  take 
some  of  the  risk." 

He  also  counseled  that  "The  artists 
of  Hollywood  would  do  well  not  to 
try  to  take  over  the  functions  of  the 
producers.  I  say,  let  the  actors  act, 
the  writers  write,  the  directors  direct 
and  the  producers  produce. 

He  affirmed  his  belief  in  "the  high 
sense  of  integrity  and  responsibility" 
of  the  "majority  of  our  people,  and 
of  Hollywood  labor  and  its  leader- 
ship." 

Urges  General  Cooperation 

"The  solution  of  our  problems  de- 
pends on  intelligent  cooperation  be- 
tween all  segments  of  Hollywood,"  he 
said. 

Goldwyn  also  reiterated  his  belief 
that  fewer  pictures  must  be  made, 
asserting  that  "a  mere  34  pictures 
produced  approximately  one-half  the 
total  domestic  film  rental  last  year." 
He  said  the  distribution  system  has 
to  be  overhauled  and  consolidated 
realistically  in  the  light  of  today's 
conditions. 

He  also  asked  for  integrity  "in  all 
we  do,"  asserting  that  "the  public  is 
tired  of  advertising  which  shrieks 
that  every  picture  is  the  best  that 
was  ever  made,  and  of  publicity  which 
exaggerates  facts  and  figures.  When 
our  own  advertising  and  publicity 
destroys  public  confidence  in  any  part 
of  what  we  have  to  offer,  it  damages 
everything  we  do.  There  is  still  a 
great  audience  for  fine  motion  pic- 
ture entertainment,"  he  concluded, 
"and  if  we  make  such  pictures  and 
deal  honestly  with  the  public,  we 
will  get  all  the  public  support  we  are 
entitled  to." 

Lasky  Award  to  UCLA 

The  Jesse  L.  Lasky  Intercollegiate 
Award  for  the  best  film  produced  by 
a  college  or  university  went  to  Marvin 
Gluck,  of  UCLA  for  his  production, 
"Reflection." 

Honored  as,  in  the  opinion  of  the 
members,  the  best  producer  of  a  thea- 
trical film  in  1958  was  Arthur  Freed, 
for  "Gigi." 

Cited  jointly  as  the  best  producers 
in  the  TV  field  during  the  year  were: 
Bert  Granet,  for  "Lucy  Makes  Room 
for  Danny"  (Desilu),  and  William 
Froug  for  "Eddie,"  (Alcoa-Goodyear 
Theatre). 

Danny  Thomas  shared  the  master 
of  ceremonies  chores  with  Morton 
Sahl. 


r»*IougI,'s 
extended 

ov«*  the  country. 


'hOLDInVoVEB  in  22  out  ?f 

its  first  3  3*JJ • 
>  9  out  of  10  Excnaim^  Florence 

»       ^   ^  Montgomery,  Ala,  Carolina,  Durham,  N.  C  fc 


9    OUt    OI    IV    ^^^^  Carolma,  Durham,  N.  C.f  Norwood,  Florence, 

.    ,   „        .  Empire,  Montgomery,  Ala.;  Carolina,  Co|umbia,  S.  C; 

1      Melba,  Birmingham,  Ala.,  Emp    ,  Savannah,  Ga„  R.«, 

Ooldman,  Philadelphia,  Pa,  Holiday,  York,  Pa., 
Dallas,  Tex,  Omaha,  Omaha,  Neb. 


I 
I 
t 


the 


Entertainment. 


Universal  International  presents  TONY  CURTIS  •  JANET  LEIGH  in  "THE  PERFECT  FURLOUGH"  CinemaScope  in  Eastman  Color 
co-starring  KEENAN  WYNN  •  ELAINE  STRITCH  with  LES  TREMAYNE  •  MARCEL  DALIO  and  LINDA  CRISTAL 


m 


85,  NO.  14 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  JANUARY  22,  1959 


TEN  CENTS 


ustry  Gives  Case 

ilitary  Will 
operate  on 
3mpetition 

bices  to  Begin  Study 
\Problem  Immediately 

From  THE  DAILY  Bureau 

.vSHINGTON,  Jan.  21.-The  mo- 
(oicture  industry  received  assur- 
todav  from  Army,  Navy  and  Air 
officials  that  they  would  coop- 
seeking  a  solution  to  the  prob- 
I'f  unfair  competition  from  mili- 
st  theatres  suffered  in  many 
jmnities  throughout  the  country 
Jtimmercial  theatres, 
ijjsentation  of  the  industry's  case 
llnade  today  to  Charles  C.  Finu- 
||  Assistant  Secretary  of  Defense, 
>fficials  of  the  Army,  Air  Force 
IjjNavy  Motion  Picture  Services. 

Industry  delegation  consisted  of 
Ijj.rrny-Navy  Camp  Committee  of 
Ijjire  Owners  of  America,  of  which 
i  i  J.  O'Donnell  is  chairman,  and 
ll  ij    (Continued  on  page  3) 

vmbia  Will  Integrate 
^jes,  Promotion  Efforts 

Special  to  THE  DAILY 

JJlCAGO,  Jan.  21.-The  integra- 
,  Iw-f  sales  and  promotion  efforts  into 
igrehensive     merchandising  pro- 
for  every  release  is  vitally  neces- 
«|to  survive  in  today's  entertain- 
market.  This  was  the  main  theme 
Columbia    vice-president  Rube 
;r's  statement  to  the  meeting  of 
'  Continued  on  page  7 ) 

Accept  Bids  to  ACE 
ve.  Meeting  Today 

Special  to  THE  DAILY 

EVELAND,  Jan.  21.-As  of  to- 
S7  of  44  area  exhibitors  invited  to 
1  the  American  Congress  of  Ex- 
rs  regional  meeting  at  the  20th 
ry-Fox  screening  room  here  to- 
lw,  have  accepted.  They  repre- 
pproximately  225  theatres, 
luncheon  meeting  will  be  pre- 
over  by  Marshall  Fine,  Gerald 
arid  Jack  Armstrong,  who  will 
...,Jn  ACE  objectives  to  the  Cleve- 
jj^jirea  exhibitors  and  answer  their 
ions. 


CECIL  B.  DeMILLE:  GIANT  OF 
THE  ART  AND  ITS  INDUSTRY 

Long  Historic  Career  of  the  Great  Producer-Director 
Ends  with  Death  Coming  in  Sleep  at  the  Age  of  77 


Special  to  THE  DAILY 

HOLLYWOOD,  Jan.  21. -Cecil  B. 
DeMille,  one  of  the  industry's  most 
distinguished  pioneers,  died  in  his 
sleep  at  his  home  here  early  today. 
He  was  77  years  old.  Death  was  at- 
tributed to  a  heart  attack. 

Funeral  services  for  the  veteran 
producer  will  be  held  at  St.  Stephen's 
Church  here  at  11  A.M.  on  Friday. 
Interment  will  be  private. 

DeMille  had  experienced  a  heart 
attack  about  four  months  ago  from 
which  he  was  believed  to  have  been 
fullv  recovered.  However,  he  was  tak- 
en ill  a  week  ago. 

Last  month  he  traveled  to  the  world 
premiere  of  "The  Buccaneer"  in  New 
Orleans  and  aided  importantly  in  the 
launching  there  of  the  last  produc- 
tion he  had  supervised.  He  also  went 
to  Atlanta  and  New  York  for  the  pre- 
mieres of  the  picture  in  those  cities, 
after  leaving  New  Orleans. 

When  DeMille  appeared  to  be  fail- 
ing during  the  early  hours  of  today  an 
attending  nurse  summoned  his  daugh- 
ter, Cecilia,  and  her  husband,  Joseph 
Harper,  to  the  bedside.  They  were 
with  him  when  he  died.  Also  in  the 


home  was  his  wife,  Constance,  who 
has  been  ill  for  some  time. 

In  addition  to  his  wife  and  daugh- 
ter, Cecilia,  he  is  survived  by  two 
sons,  John  and  Richard,  and  anodier 
daughter,  Katherine,  who  is  Mrs.  An- 
thony Quinn.  There  are  12  grandchil- 
dren and  two  great-grandchildren. 

The  family  requested  that  floral  of- 
ferings be  omitted  and  that  contribu- 
tions be  made  instead  to  the  Cancer 
Society,  and  other  charities  in  which 
(Continued  on  page  3) 


Martin  Says  'U'  Product  with 
Staying  Power  to  Replace  Numbers 

In  adopting  its  new  policy  of  production  and  release  of  top  budget,  quality 
pictures  in  the  main,  Universal  expects  to  be  able  to  take  care  of  a  greater 
amount  of  exhibitor  playing  time  requirements  in  the  future  than  it  was  able 
 . —  to  do  with  its  smaller  budget  pic- 
tures of  the  past,  Henry  H.  Martin, 
general  sales  manager,  told  a  trade 
press  luncheon  here  yesterday. 

Martin  said  he  believes  exhibitors 
today  are  asking  for  more  "good" 
pictures,  not  merely  "more"  pictures, 
and  supplying  that  want  will  be  the 
aim  of  Universale  new  policy. 

"Exhibitors  can  get  mere  numbers 
of  films  and  not  do  business  with 
them,"  he  observed.  "But  the  indus- 
(Continued  on  page  2) 


Ferguson  to  Speak 
At  Allied  Meeting 

Robert  S.  Ferguson,  director  of  ad- 
vertising, publicity  and  exploitation 
for  Columbia  Pictures,  has  accepted 
an  invitation  to  address  the  Allied 
Drive-in  convention  in  Pittsburgh  next 
Tuesday. 

Ferguson   will  discuss  Columbia's 
(Continued  on  page  7) 


To  Release  34 

Fox  Budget  Is 
$66,000,000 
For  '59  Films 

Approval  Is  Outcome  of 
Conferences  at  Studio 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  21.-A  record- 
breaking  budget  of  $66,000,000  has 
been  appropriated  by  20th  Century- 
Fox  to  make  34  pictures  for  release  in 
1959,  it  was  announced  here  today  by 
Spyros  Skouras,  president,  and  Buddy 
Adler,  studio  executive  producer. 

Approval  of  the  budget  was  the  out- 
come of  conferences  now  in  progress 
at  the  studio  between  studio  heads  and 
the  top  executives  of  the  company's 
distribution  organization  who  came 
here  from  New  York  for  the  annual 
session. 

In  addition  to  the  34  properties 
definitely  set  for  production  this  year 
the  company  plans  to  make  a  multi- 
million-dollar spectacle  to  be  specified 
later  for  filming  in  the  Todd-AO  proc- 
ess. This  film  will  be  released  as  a 
(Continued  on  page  2) 

Distribution  Heads  Set 
For  Brotherhood  Week 

Exhibitor-distributor  meetings  for 
the  purpose  of  finalizing  local  cam- 
paign plans  for  the  industry's  Brother- 
hood Week  will  be  held  late  next  week 
in  40  exchange  cities  in  the  United 
States. 

This  was  disclosed  yesterday  when 
Alex  Harrison,  20th  Century-Fox  gen- 
eral sales  manager,  who  again  is 
chairman  of  the  industry's  Brother- 
hood Week  fund-raising  drive  for  the 
National  Conference  of  Christians  and 
(Continued  on  page  7) 

Blumberg  to  Join  UA-TV 
As  Assistant  to  Eells 

Kurt  Blumberg  joins  United  Artists 
Television,  Inc.,  Feb.  1  as  administra- 
tive assistant  to  Bruce  Eells,  executive 
vice-president  of  UA-TV,  and  also  as 
manager  of  syndication  operations  for 
the  companv,  it  was  announced  bv 
Eells. 

Blumberg  comes  to  United  Artists 
(Continued  on  page  7) 


■2 


Motion  Picture  Daily 


Thursday,  January  22, 


PERSONAL 
MENTION 


MILTON  R.  RACKMIL,  Universal 
Pictures  president,   returned  to 
New  York  yesterday  from  the  Coast 
following  a  trip  to  the  Orient. 
• 

Ben  Ashe,  National  Screen  Service 
assistant  general  manager,  will  leave 
New  York  tomorrow  from  Pittsburgh. 
• 

Alfred  Hitchcock  has  returned  to 
Hollywood  from  London. 

• 

Samuel  T.  Wilson,  theatre  editor 
of  the  "Columbus  Dispatch,"  lias  re- 
turned to  his  duties  following  recov- 
ery from  surgery. 

• 

Marguerite  Thornton,  since  1942 
a  projectionist  at  the  Orpheum  Thea- 
tre, Saugerties.  N.  Y.,  has  left  there 
for  a  vacation  in  Florida. 


Sidney  Cooper,  United  Artists  Cen- 
tral district  manager,  has  left  Atlanta 
for  Dallas. 

• 

Max  J.  Rosenberg,  producer,  is  in 
New  York  following  a  cross-country 
tour  from  the  Coast. 

• 

James  Tibbetts,  manager  of  Loew's 
Orpheum  Theatre,  Boston,  has  be- 
come a  grandfather  with  the  birth  in 
London  of  a  daughter,  Carrie  Jane, 
to  Joel  Tibbetts,  a  chief  petty  officer 
in  the  U.S.  Navy. 

Kansas  Officials  Not 
Advised  of  'Cose'  Suit 

Special  to  THE  DAILY 

KANSAS  CITY,  Jan.  21.  -  The 
threat  of  legal  action  by  a  New  York 
film  distributor  to  prevent  the  Kansas 
State  Board  of  Review  from  deleting 
the  child  birth  scene  from  "The  Case 
of  Dr.  Laurent"  has  drawn  the  com- 
ment of  John  Anderson,  Kansas  at- 
torney general,  that  his  office  had  not 
been  informed  of  the  contemplated 
step. 

"This  appears  to  be  another  at- 
tempt by  the  motion  picture  industry 
to  abolish  censorship  in  Kansas,"  he 
added.  "When  they  are  prepared  to 
meet  the  state  censorship  issue  head- 
on,  my  office  will  be  prepared  to  de- 
fend the  state  institution." 

Mis.  Hazel  Runyan,  chairman  of 
the  state  board,  also  said  that  no  in- 
formation had  been  received  about 
the  threatened  lawsuit  by  Trans-Lux 
Distributing  Co.  Mrs.  Runyan  said 
the  film  had  been  approved  for  show- 
ing in  Kansas  after  the  deletions. 


Henry  Marti 


Martin  Says 


(  Continued  from  page  1 ) 
try's  recent  and  current  experience 
with  high  quality  pictures  demon- 
strates that  more  business  can  be  done 
with  them  than  ever  before.  In  doing 
that  business  such  pictures  consume 
more  playing  time  and,  therefore, 
eliminate  the  need  for  numbers  of 
unprofitable  pictures."  The  policy 
also  fits  the 
producer  -  dis- 
tributor's cur- 
rent require^ 
ments,  he  ob- 
served, since  a 
minimum  gross, 
rather  than  a 
minimum  num- 
ber of  pictures, 
is  what  is  re- 
quired to  main- 
tain a  company. 

"Given  qual- 
ity product,  a 
company  can  get  as  much  money  out 
of  six  pictures  today  as  it  once  did  out 
of  16,"  he  said. 

First  results  of  the  company's  new 
policy  are  being  evidenced  with  the 
performance  of  its  new  release,  "The 
Perfect  Furlough."  The  picture  was 
given  150  special  New  Year's  Eve 
engagements,  but  was  deliberately 
withheld  from  the  holiday  release 
market  generally,  Universal  figuring 
exhibitors  would  do  more  to  put  it 
over  if  it  was  released  after  the  holi- 
days when  many  are  in  need  of  a 
good,  quality  attraction. 

60  Openings  Since  Jan.  14 

"Furlough"  has  been  given  60  open- 
ings since  Jan.  14  and,  despite  some 
bad  weather,  it  is  performing  at  the 
rate  of  82  per  cent  of  "Battle  Hymn" 
and  118  per  cent  of  "Tammy  and  the 
Bachelor."  It  is  to  get  160  engage- 
ments up  to  Feb.  1.  "Battle"  grossed 
$3.7  millions  domestic  to  date,  and 
"Tammy"  $2.7  millions. 

In  the  150  New  Year's  Eve  shows, 
despite  bad  weather  in  some  spots, 
it  proved  more  than  satisfactory,  ac- 
cording to  Martin.  It  is  being  held 
over  in  nine  of  10  exchange  centers, 
and  in  20  other  situations  up  to  Tues- 
day of  this  week.  Where  it  had  New 
Year's  Eve  dates  and  is  reopening 
now  business  definitely  shows  effects 
of  favorable  word  of  mouth  in  the 


Slates  19  More  by  Oct.  31 

Universal  will  release  19  quality 
features  up  to  the  end  of  its  fiscal 
year,  next  Oct.  31.  However,  the 
figure  is  flexible  since  more  may  be 
added  from  outside  sources. 

"We  can't  go  by  the  old  rules  any 
more,"  Martin  observed.  "We  used  to 
be  able  to  plan  months,  even  a  year 
or  two  ahead.  Now  the  market  is  so 
changeable  it  must  be  reappraised 
continuously." 

Of  the  top  films  in  view,  Martin 


McGuire,  Equipment 
Executive,  Dies  at  84 

P.  A.  McGuire,  long  a  widely  known 
figure  in  the  theatre  equipment  field, 
died  yesterday  after  a  long  illness.  He 
would  have  been  84  years  old  in 
March.  The  body  is  at  the  Robinson 
Funeral  Parlor,  321  Broadway,  Amity- 
ville,  Long  Island  suburb  where  he 
resided.  It  will  be  available  to  visitors 
from  noon  to  10  P.M.  today. 

Both  Masonic  and  religious  services 
will  be  held  at  the  funeral  home  at 
8:30  this  evening,  and  a  brief  service 
will  be  conducted  at  Woodlawn  Cem- 
etery, the  Bronx,  at  10:15  A.M.  to- 
morrow. 

McGuire  was  advertising  manager 
of  the  International  Projector  Corp. 
from  1925  until  his  retirement  about 
ten  years  ago.  He  had  previously  held 
that  position  with  the  Nicholas  Power 
Company,  which  merged  with  the  Pre- 
cision Machine  Co.,  manufacturers  of 
Simplex  Projectors,  to  form  Interna- 
tion  Projector.  He  is  survived  by  his 
wife,  two  daughters,  Miss  Kathryn 
McGuire  and  Mrs.  Leland  Grey;  a  son, 
Jack,  and  two  brothers. 

Mass  Launching  Set 
For  4Mr.  Pennypacker'1 

Twentieth  Century-Fox's  "The  Re- 
markable Mr.  Pennypacker"  has  been 
set  for  a  400-theatre  saturation  open- 
ing, encompassing  15  midwestern 
states,  starting  Feb.  4.  The  mass 
launching  of  the  picture  will  be 
backed  by  a  heavy  newspaper  and  ra- 
dio-television campaign. 

The  saturation  is  being  spearhead- 
ed by  Fox  exchanges  in  Minneapolis, 
Milwaukee,  Omaha,  Des  Moines,  Kan- 
sas City  and  St.  Louis. 


Para.  Dividend  50c 

The  board  of  directors  of  Paramount 
Pictures  Co.  yesterday  voted  a  quar- 
terly dividend  of  50  cents  per  share 
on  the  common  stock  payable  March 
13,  1959,  to  holders  of  record  Feb.  26. 

said,  "Never  Steal  Anything  Small" 
has  been  set  to  open  at  the  Capitol 
here  Feb.  11;  "Imitation  of  Life"  will 
open  around  Easter  and  later  will 
come  "This  Earth  Is  Mine,"  "Pillow 
Talk"  and    "Operation  Petticoat." 

In  production  or  preparing  for  re- 
lease for  the  1959-'60  fiscal  year  now 
are  such  top  titles  as  "Spartacus," 
"Wine  of  Youth,"  "Spiral  Road," 
"Viva,  Gringo!"  "Mathilda  Shouted 
'Fire'  "  "Desert  Flower"  and  "A  Gath- 
ering of  Eagles." 

The  total  again  will  be  flexible, 
Martin  said,  depending  on  prevailing 
market  conditions,  what  can  be  put 
together  and  other  factors.  The  new 
plans  will  be  outlined  to  the  com- 
pany's regional  sales  managers  by 
home  office  executives,  together  with 
advertising-promotion  plans,  at  con- 
ferences here  all  next  week.  Regional 
meetings  in  the  field  will  follow. 


Film  Council  Backs  Probe 
Of  'Runaway'  Production 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  20.  - 
AFL    Film    Council    has  ad« 
unanimously  a  resolution  suppi 
Congressional  investigation  of 
away"  production  overseas  of  ?\ 
ican  motion  pictures  and  urged 
the   scope   of   the  investigation 
broadened  to  encompass  the  m 
of  American  television  films  iri 
countries. 


Fox's  Budgi 


(Continued  from  page  1) 
roadshow  attraction.  In  instances 
as  this  the  budget  allowance  w 
increased,  it  was  pointed  out. 

With  Skouras  and  Adler  in  th( 
rent  sessions  are  vice-presidents 
Michel,  Joseph  H.  Moskowitz, 
Charles  Einfeld,  treasurer  D 
Henderson.  International  Corpo 
president  Murray  Silverstone, 
sales  manager  Alex  Harrison 
George  Skouras  for  Todd-AO. 

Participating   as  Adler's  aidej 
Lew  Schreiber,  his  executive  assi; 
Sid  Rogell,  executive  production 
ager;  J.  B.  Codd,  studio  treasurer.! 
vid  Brown,  story  executive;  Fred 
zer,  Ed  Herrscher,  director  of 
erty  development;  and  others. 

Producing  companies  contribut 
the  1959  release  schedule  include 
ryl  F.  Zanuck  Productions,  Dav 
Selznick  Productions,  Jerry 
Productions,  Walter  Wanger  Pic  \ 
Leo  McCarey  Productions,  Sami 
Engel  Productions,  Jack  Cum 
Productions  and  Mervyn  I|, 
Productions. 


SW  Newark  Zone  S 
High  School  Contesl 

A  special  screening  and  contes  i 
motion  for  the  opening  of  "The 
caneer"  at  the  Stanley  Warner 
ford  Theatre  in  Newark  has  be< 
ranged  by  Edgar  Goth,  direct 
advertising  and  publicity  for  the 
ark  zone;  Tony  Williams, 
manager,  and  John  Stanek,  mi 
of  the  theatre. 

High  schools  in  the  area  havt 
invited  to  send  two  members  i 
staffs   of  their  school  papers 
screening  of  the  picture  at  the: 
ley  Warner  zone  office  in  Newar 
28.  Following  the  screening  Ed 
movie  critic  of  the  "Newark  Ei 
News,"  will  address  the  students 
then  will  be  asked  to  write  an 
sis   and   review    of    the  pictui 
their  papers.  Winners  will  be 
war  bonds  and  copies  of  thebi 

Judges  of  the  contest  will  be 
tin  Quigley,  Jr.,  Hipp,  and  me, 
of  his  staff  from  the  "News." 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  \ 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building.  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten.  National  Press  Club, 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Editor;  William  Pay,  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quiglev  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Roc 
Center.  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J.  Sullivan,  Vic 
dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as 
class  matter  "Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copi< 


cjrsday,  January  22, 


Motion  Picture  Daily 


JeMille 

W    (Continued  from  page  1 
«IIille  had  long  been  inten 
- K'eMille's  crowning;  achieven 


interested, 
ement  for 
aiij:  (illustrious  motion  picture  career 
-:pi  i  extended  over  nearly  half  a  cen- 
of  |  was  his  70th  and  last  production, 
rflifc  Ten  Commandments."  The  pic- 
irii  already  has  grossed  in  excess  of 
;.:.cj-  nillions  with  thousands  of  engage- 
ur:s  at  home  and  abroad  remaining 
•in je  plaved.  Many  in  the  industry 
ve  it  eventually  will  rank  as  the 
grossing  production  of  all  time,  in- 
"""•iich  as  its  reissue  life  is  virtually 
i  I  less. 

fffy  was  the  costliest  picture  ever 
U|  k  its  budget  being  estimated  at 
500,000.  However,  with  the  re- 
completion  of  filming  of  "Ben 
cost  of  that  picture  is  being 
-,iated  at  S15  millions. 
■Mille   entered  the   industry  in 
in  association  with  the  late  Jesse 
asky,  who  died  one  year  ago  this 
JJh.  Their  association  soon  became 
Paramount-Famous-Lasky  com- 
after    a    consolidation  with 
.  ,.ph    Zukor's  Paramount-Famous 
jijjfrs  organization.  He  joined  Pro- 
rs  Distributing  Corp.  as  a  pro- 
,  r-director  in  1925,  and  this  com- 
Mibsequently  merged  with  the 
.  3athe  Films. 

With  Paramount  in  1931 

|m  1928  to  1931  DeMille's  pic- 
were  distributed  by  M-G-M,  fol- 
g  which  his  Cecil  B.  DeMille 
aligned  with  Paramount,  where 
is  remained  since. 
3  outstanding  productions  includ- 
jch  memorable  works  as  "The 
w  Man,"  "The  Ten  Command- 
S,"  "The  King  of  Kings,"  "Cleo- 
.  "Volga  Boatman,"  "The  Plains- 
"Union  Pacific,"  "Sign  of  the 
,"  "Northwest  Mounted  Police," 

-  -  Crusades,"  "Reap  the  Wild 
E  SKl"  "Samson  and  Delilah,"  "The 

.  pst  Show  on  Earth,"  "Uncon- 
-<!."  and  many  others. 

->■■  the  course  of  his  long  and  dis- 
ished   production   career   he  is 

a  ted  with  having  discovered  many 
later  became  topflight  stars, 
r  a  number  of  years,  in  addition 
v  motion  picture  work,  DeMille 


1L  B.  DE  MILLE :  author- 
biography  at  it  appears  in 
ion  Picture  Almanac,  1959 

;don. 

MILLE.  CECIL  BLOUNT:  Producer,  b. 
■  d.  Mass..  Aug.  12.  1881;  p.  Mathilda  Bea- 
iamuel  &.  Henry  Churchill  de  Mille.  Play- 
|;  brother  William  de  Mille.  prof.;  e.  Penn- 
Ua  Military  College;  the  American  Academy 
Datie  Arts;  plays  include  (author)  Stampede, 
David  Belasco)  Return  of  Peter  Grimm;  co- 
-sse  L.  Lasky  Feature  Play  Co.  (later  Para- 
Famous- Lasky),  1912:  org.  &  pres.  Mercury 
■n  Co..  Hollywood  1918-24:  joined  Producers 
|i  Corp.  (merged  with  Pathe)  1925.  as  prod- 
rod.  MGM  distrib.  1928-31.  for  Paramount 
)rg.  and  pres.  Cecil  B.  de  Mille  Prod.  1921 
-ux  Radio  Theatre.  1936-45:  pres.  De  Mille 
tion  for  Political  Freedom  1945;  Land  of 
'  (documentary  for  MPAA):  (silent)  Squaw 
Ccmmandments.  Volga  Boatman.  King  of 
sound)  Sign  of  the  Cross,  Cleopatra, 
nan.  Union  Pacific.  North  West  Mounted 
Reap  the  Wild  Wind.  The  Crusades,  The 
ir:   (decoration)   Order  of   Holy  Sepulchre 


X 


Doctor 


Calif..  1942;  Order  of  Orange  Nassau.  1949; 
M.  P.  Pioneer  of  1949;  spcl.  Academy  Award 
years  of  pioneering  in  leadership  in  M.  P.. 
Academy  Irving  G.  Thalberg  Award,  1952. 
Pictures:  Samson  and  Delilah,  The  Greatest 
n  Earth  (Academy  Award  Film  1952).  Story 
Wassell,  Unconquered.  Ten  Commandments 


C.  B.  DeMille 


HAVING  been  privileged  to  enjoy  frequent  contact  over  a 
period  of  more  than  four  decades  with  C.  B.  DeMille  the 
news  of  his  death  crowds  the  mind  with  a  kaleidoscopic 
panorama  of  memories  of  this  extraordinary  personality. 

In  his  chosen  field  of  entertainment  DeMille  was  a  showman 
of  unique  resourcefulness.  Yet  his  intelligence,  his  whole- 
hearted dedication  to  any  selected  purpose  and  the  relentless 
energy  he  brought  into  play  were  such  as  would  have  led  him 
to  a  corresponding  success  in  many  another  type  and  kind  of 
vocation. 

In  his  long  career  as  a  showman  he  achieved  a  record  of 
virtually  unvarying  success.  While  his  productions  ranged  over 
a  broad  scale  of  popular  acceptance,  some  climbing  to  exalted 
heights  and  others  inevitably  remaining  at  more  modest  levels 
of  appeal,  he  made  no  poor  pictures,  no  failures.  This  happy 
result  was  due  to  the  fact  that  he  indulged  himself  hi  no  un- 
realistic appraisals  of  his  work.  He  was  a  stern  task-master  not 
only  with  those  under  his  direction  but  also  with  himself. 

DeMille  was  a  man  of  broad  culture  and  refined  intelligence 
whose  interests  covered  many  fields  of  knowledge — theology, 
philosophy,  economics  and  public  affairs — yet  when  he  came 
to  the  business  of  making  entertainment  for  the  world  public 
he  knew  and  practiced  very  well  just  how  and  where  to  draw 
the  line  between  academic  considerations  and  showmanship. 

He  has  left  an  indelible  imprint  on  the  motion  picture  and 
the  industry,  one  of  such  consequence  and  extent  that  distant 
historians  may  be  confused  as  to  whether  there  was  just  one 
C.  B.  DeMille  or  several. 

MARTIN  QVIGLEY 


was  producer  of  the  popular  Lux  Ra- 
dio Theatre.  During  a  political  cam- 
paign, the  American  Federation  of 
Radio  Artists  imposed  a  special  assess- 
ment on  its  members.  Objecting  to  the 
principle  of  being  obliged  to  contrib- 
ute, however  little,  to  a  fund  which 
he  felt  could  be  used  to  aid  the  elec- 
tion of  political  candidates  to  whom  he 
was  opposed,  DeMille  refused  to  pay 
the  assessment  and  the  union  ousted, 
him  from  membership.  He  could  no 
longer  appear  on  the  air  with  his  own 
or  other  programs,  but  he  fought  back. 

In  1945  DeMille  organized  and  be- 
came president  of  the  DeMille  Foun- 
dation for  Political  Freedom  and  re- 
ceived national  support  for  its  so- 
called  right-to- work  program.  This 
principle  became  an  issue  in  many 
subsequent  state  and  national  elec- 
tions, and  remains  one  to  this  day  with 
a  number  of  states  having  adopted 
right-to-work  laws. 

DeMille  was  a  generous  contributor 
to  charities  and  humanitarian  causes 
of  many  kinds.  With  the  completion 
of  "The  Ten  Commandments"  he  as- 
signed the  entire  interest  of  himself 
and  his  wife  in  its  earnings  to  a  family- 
foundation  for  social  and  charitable 
purposes. 

DeMille  also  was  one  of  industry's 
most  honored  members,  his  citations 
including  two  Academy  Awards,  the 
Irving  Thalberg  Award,  the  Screen 
Producers  Guild's  Wreath  of  Honor, 
Motion  Picture  Pioneer  of  the  Year 
(1949),  the  Motion  Picture  Herald- 
Fame  Award  of  Achievement  ( 1958 ) 
and  scores  of  honors  from  colleges, 
universities  and  governments  around 
the  world. 


Military  to  Cooperate 

( Continued  from  page  1 ) 
three   representatives    from  member 
companies  of  the  Motion  Picture  As- 
sociation. 

The  motion  picture  group  asked  that 
the  booking  of  military  post  theatres 
be  shifted  to  an  exchange  area  basis 
and  that  they  play  films  behind  com- 
mercial theatres. 

After  hearing  the  industry's  case 
Secretary  Finucane  said  a  committee 
of  the  Motion  Picture  Services  of  the 
three  branches  of  the  military  services 
would  work  with  members  of  the  film 
delegation  to  seek  a  solution.  The  Sec- 
retary indicated  the  study  will  be 
undertaken  immediately. 

O'Donnell  Pledges  Cooperation 

O'Donnell,  aided  by  members  of  the 
delegation,  asked  that  the  military 
service  theatres  in  the  Continental 
United  States  abandon  their  present 
national  booking  and  instead  book 
their  theatres  from  each  exchange  area 
just  as  commercial  theatres  now  do. 
He  said  exhibition  and  distribution 
would  cooperate  to  make  every  picture 
available  to  the  Armed  Forces  thea- 
tres immediately  after  the  pictures  play 
commercial  theatres  in  the  areas  of 
each  military  theatre. 

O'Donnell  contended  this  would 
eliminate  the  competition  that  now 
exists  between  military  and  civilian 
theatres. 

O'Donnell  emphasized  that  the  re- 
lief sought  in  the  Continental  U.S. 
would  not  affect  military  motion  pic- 
ture services  on  board  ships  or  in 
overseas  installations. 


Industry  Leaders 
Mourn  DeMille 


Scores  of  tributes  to  Cecil  B.  De- 
Mille and  expressions  of  sorrow  at  his 
death  were  received  from  leading  in- 
dustry executives  yesterday  at  the 
offices  of  Motion  Picture  Daily. 

Some  of  them  are  printed  below: 

Barney  Balaban,  president,  Para- 
mount Pictures:  "The  passing  of 
Cecil  B.  DeMille  from  the  motion 
picture  scene  is  one  of  the  heaviest 
losses  the  film  industry  has  ever  suf- 
fered. So  sharp  and  poignant  is  it, 
that  it  is  going  to  be  difficult  to 
visualize  Hollywood  and  the  screens 
of  the  world,  without  the  dynamic 
influence  of  'C.B.' 

"For  as  long  as  I  have  been  in 
the  film  industry  I  have  known  and 
deeply  admired  the  craftsmanship  of 
Mr.  DeMille  through  the  medium  of 
motion  pictures  which  reached  more 
people  in  more  countries— and  more 
effectively— than  any  other  single  hu- 
man being  had  ever  done.  This  made- 
Cecil  B.  DeMille  a  figure  of  interna- 
tional significance,  and  since  he  en- 
joyed enormous  and  continuing 
esteem,  these  elements  redounded  to 
the  credit  of  our  industry. 

"It  is  most  fitting  that  his  many 
and  successful  creations  were  climaxed 
by  a  motion  picture  which  is  ageless, 
enduring,  inspiring;  and  which  will 
forever  be  his  magnificent  memorial. 
For  years  without  end  it  shall  be  a 
symbol  for  those  with  ambition  to 
create  for  the  everlasting  goodness 
of  man. 

"For  all  at  Paramount— and  this 
goes  for  Paramount  personnel  all 
around  the  world— this  sad  and  bitter 
loss  strikes  at  our  hearts." 

Y.  Frank  Freeman,  vice-president 
and  studio  head,  Paramount:  "At  this 
moment  I  cannot  find  words  to  ex- 
press my  feelings  at  the  loss  we  have 
sustained  in  the  passing  of  Cecil  B. 
DeMille.  For  more  than  half  a  cen- 
tury he  devoted  his  life  to  the  motion 
picture  industry,  of  which  he  was  one 
of  the  founders.  During  the  years  he 
produced  and  distributed  71  motion 
pictures;  he  never  compromised  in  any 
way  to  achieve  less  than  the  best. 

"The  impact  of  good  for  his  work 
on  the  people  of  the  world  can  never 
be  measured.  His  loss  to  the  industry- 
can  never  be  replaced.  He  stood  first 
in  the  hearts  of  every  member  of  the 
Paramount  organization.  He  was  one 
of  my  closest  personal  friends.  We 
worked  together  as  a  team  over 
a  period  of  20  years.  His  physical 
body  is  no  longer,  but  his  spirit  will 
remain  forever.  He  can  never  be  re- 
placed in  the  hearts  and  affections  of 
the  Paramount  organization." 

Adolph  Zukor,  chairman  of  the 
board,  Paramount  Pictures:  "The  loss 
of  a  devoted  friend  and  associate  for 
over  45  years  is  deeply  felt  by  me. 
While  the  world  will  be  conscious  of 
his  physical  passing,  his  accomplish- 
ments have  reached  so  deeply  into 
the  hearts  of  all  nationalities  that  die 
(Continued  on  page  6) 


Universal  is  del 


Robert  Arthur,  Producer... Blake  Edwards,  Direct 
Edward  Muhl,  Executive  Producer... Produced  * 


ed  to  announce 


medy 


r  West,  Florid 


icoa/t 


L 

I  e  nplay  by  Stanley  Sliapiro  and  Maurice  Richlin 
mart  Co.  for  Universal-International  Release 


6 


Motion  Picture  Daily 


Thursday,  January  i 


Industry  Leaders  in  Tribute  to  C.  B.  DeMil 


Top  Executives 
Praise  the  Man 


And  His  Films 

(Continued  from  page  3) 
impact  of  the  life  of  Cecil  B.  DeMille 
will  never  cease  to  exist  throughout 
the  world. 

"No  more  fitting  monument  can 
ever  be  erected  to  Cecil  B.  DeMille 
than  the  motion  picture,  "The  Ten 
Commandments,"  exemplifying  his 
great  capacity  for  love  and  under- 
standing of  his  fellow  man.  His  ability 
to  bring  hope  and  pleasure  to  the 
vast  audiences  of  the  world  was  only 
exceeded  by  his  loyalty  to  his  country 
and  his  unselfish  dedication  to  the 
industry  of  which  he  was,  and  always 
will  be,  a  symbol  of  its  highest  prin- 
ciples." 

George  Weltner,  vice-president  in 
charge  of  world  sales,  Paramount: 
"For  those  of  us  who  have  known 
the  warmth  of  Mr.  DeMille's  person- 
ality and  have  worked  within  the 
range  of  his  genius,  there  is  a  void 
that  cannot  be  filled.  We  are  thank- 
ful that  he  has  left  for  the  World, 
as  his  crowning  monument,  his  great 
masterpiece  'The  Ten  Command- 
ments.' We  shall  miss  him  keenly." 

Jerome  Pickman,  vice-president  in 
charge  of  advertising-publicity  Para- 
mount: "The  loss  of  Cecil  B.  DeMille 
to  the  motion  picture  industry  and 
to  the  world  is  a  truly  profound  one. 
He  was  a  close  personal  friend  to  me, 
and  his  death  has  left  me  shocked  and 
deeply  saddened.  To  mourn  Cecil  B. 
DeMille's  passing  is  to  pay  homage 
to  the  greatness  of  the  motion  picture 
medium." 

Eric  Johnston,  president,  Motion 
Picture  Association  of  America:  "In 
the  death  of  Cecil  B.  DeMille,  the 
motion  picture  art  has  lost  perhaps 
its  greatest  pioneer  and  moulder,  a 
man  who  extended  the  boundaries  and 
the  scope  of  visual  communication  to 
encompass  the  whole  world. 

"Throughout  his  life,  he  stood  for 
the  best  in  quality,  in  stature,  in  ar- 
tistic integrity.  With  his  own  vision 
and  courage,  he  raised  the  sights  of 
others  who  saw  the  limitations  rather 
than  the  ultimate  potential  of  the 
film.  He  brought  to  the  motion  pic- 
ture the  epic  proportions  of  human 
history,  opening  broad  vistas  for  that 
art  in  his  own  life  that  will  thereby 
remain  open  and  beekoning  for  all 
his  successors. 

"The  whole  world  will  mourn  his 
loss.  His  memory  will  always  live 
warm  and  fresh  in  the  hearts  and 
minds  of  all  of  us  who  knew  him." 

Jack  L.  Warner,  president  Warner 
Bros.:  "Cecil  B.  DeMille  was  a  giant 
of  the  motion  picture  industry.  His 


achievements  will  be  an  enduring  part 
of  the  history  of  the  screen,  and  his 
passing  leaves  a  void  that  cannot  be 
filled.  I  am  personally  shocked  and 
grieved  at  this  loss  of  a  friend  and 
associate  of  many  years." 

A.  Schneider,  president,  Columbia 
Pictures:  "The  passing  of  Cecil  B.  De- 
Mille will  leave  a  void  not  only  in 
the  motion  picture  industry  but  in  the 
world  at  large.  To  many  people  he 
was  Mr.  Motion  Picture  and  he  ex- 
emplified to  the  world  the  very  best 
of  Hollywood.  He  leaves  behind  a 
set  of  values  and  standards  that  will 
always  be  a  goal  for  those  of  us  who 
guide  the  industry." 

Arthur  B.  Krim,  president,  United 
Artists:  "Cecil  B.  DeMille  was  a  mo- 
tion picture  pioneer  whose  faith,  de- 
termination and  resourcefulness  was 
instrumental  in  building  the  modern 
film  industry.  He  faced  the  struggles 
of  the  early  days  and  was  a  vital  force 
in  shaping  the  later  triumphs  that  saw 
the  motion  picture  industry  emerge 
as  the  world's  foremost  entertainment 
medium.  His  genius  and  enthusiasm 
were  a  source  of  strength  and  in- 
spiration to  all  who  knew  him  over 
the  years.  Not  only  as  a  master  show- 
man but  as  a  great  humanitarian,  he 
devoted  a  lifetime  of  service  to  bring- 
ing happiness  and  joy  to  millions  of 
people  throughout  the  world.  His  im- 
measurable contributions  to  the  com- 
munity of  man  will  stand  as  his  last- 
ing tribute.  We  at  United  Artists 
share  the  great  loss  of  his  passing 
with  the  industry  he  loved  and  served 
so  well." 

Spyros  P.  Skouras,  president  of 
20th  Century-Fox:  "The  whole  world 
of  entertainment  has  lost  one  of  its 
most  colorful  and  important  person- 
ages in  the  passing  of  Cecil  B.  De- 
Mille. He  was  a  master  showman,  one 
of  the  real  creative  geniuses  of  Holly- 
wood, and  by  his  accomplishments 
leaves  his  name  branded  in  large  let- 
ters on  the  tables  of  film  history.  The 
many  great  spectacles  he  created  will 
live  on  to  glorify  his  name  and  fame. 
The  whole  motion  picture  industry 
will  mourn  his  loss." 

Nate  J.  Blumberg,  chairman  of  the 
board,  Universal  Pictures:  "Cecil  B. 
DeMille  will  be  sorely  missed  by 
everyone  in  our  industry.  From  the 
early  days  of  motion  pictures  he  has 
contributed  greatly  to  the  progress 
that  has  kept  movies  the  leading 
medium  of  mass  entertainment  the 
world  over." 

Samuel  Goldwyn:  "I  am  too  grief 
stricken  to  say  all  that  is  in  my  heart 
about  Cecil  B.  DeMille.  For  over  50 
years  we  were  the  closest  of  friends 
and  there  was  never  a  dearer  finer 
friend  than  Cecil. 

"Cecil  B.  DeMille  was  not  only  a 
great  gentleman  and  a  warm  wonder- 
ful human  being,  but  one  of  the  true 
greats  of  the  motion  picture  industry 


in  all  the  history  of  motion  pictures; 
no  one  brought  entertainment  to  more 
people  over  the  entire  world  than 
did  he.  Cecil  never  for  a  moment  for- 
got that  the  purpose  of  our  medium 
is  to  entertain  and  to  bring  to  the 
greatest  number  of  people  possible 
the  joy  and  pleasure  that  motion  pic- 
tures can  create.  He  was  a  man  who 
was  completely  dedicated  to  his  craft 
and  the  contributions  which  he  made 
to  motion  pictures  will  live  long  after 
all  of  us  and  assure  him  a  towering 
place  in  motion  picture  history.  The 
world  is  poorer  today  because  Cecil 
B.  DeMille  is  gone." 

Steve  Broidy,  president,  Allied  Art- 
ists: "Cecil  B.  DeMille's  monumental 
contributions  to  the  motion  picture  in- 
dustry have  left  an  everlasting  memo- 
rial. His  name  will  always  be  part  of 
the  history  of  the  motion  picture 
industry  and  will  always  be  asso- 
ciated with  the  best  that  the  indus- 
try has  stood  for.  He  was  a  man  of 
principle,  integrity,  and  ability.  No 
more  could  conceivably  be  said  of 
anybody." 

A.  Montague,  executive  vice-pres- 
ident, Columbia  Pictures:  "The  death 
of  Cecil  B.  DeMille  is  a  tremendous 
shock.  Somehow  one  never  thought 
of  a  motion  picture  industry  without 
Cecil  DeMille.  He  was  the  all-time 
champion  of  film  makers.  His  contri- 
butions to  the  growth  of  the  motion 
picture  as  an  entertainment  medium 
and  as  a  great  business  can  never 
be  praised  too  highly." 

Sol  C.  Siegel,  vice-president  in 
charge  of  production,  M-G-M:  "It  is 
only  human  to  be  deeply  saddened  by 
the  passing  of  Cecil  B.  DeMille.  But 
rather  than  to  dwell  on  his  loss,  I 
feel  that  everyone  in  the  industry 
whose  respect  and  admiration  he  had 
should  be  grateful  that  he  has  left 
each  of  us  an  unforgettable  heritage 
of  a  long,  happy  and  full  life,  rich 
in  achievement." 

Carey  Wilson,  president  of  the 
Screen  Producers  Guild:  "The  motion 
picture  industry  has  lost  its  irreplace- 
able giant.  Audiences  of  the  entire 
world  have  lost,  both  the  symbol  and 
the  actuality  of  entertainment  and  in- 
spiration which  he  always  gave." 

Hal  B.  Wallis:  "The  passing  of  C. 
B.  DeMille  is  a  great  loss  to  motion 
picture  audiences  throughout  the 
world.  He  was  a  giant  of  our  industry 
and  a  source  of  inspiration  to  all  who 
were  fortunate  enough  to  know  him. 
I  will  sincerely  miss  him." 

Samuel  J.  Buskin:  "The  motion  pic- 
ture industry  has  lost  many  important 
contributors  in  the  past  year  but  in 
the  untimely  passing  of  C.  B.  DeMille 
our  industry  has  suffered  the  greatest 
loss  since  its  inception.  The  word 
pioneer  has  never  had  more  meaning 
than  when  connected  with  Mr.  De- 
Mille. His  contributions  as  a  director, 


Whole  Wo i 
Will  Moui 
Says  Johns! 

producer,  and  above  all  as  an 
ican,  will  live  forever  through 
world.  Personally  I  have  lost 
dear  friend." 

Edward  Muhl,  vice-preside! 
versal  Pictures:  "The  passing  c 
DeMille  is  a  great  loss  to  oui 
try.  Not  only  was  he  one  of  < 
surviving  pioneers,  but  throu 
years  he  did  more  than  almost 
else  to  give  real  stature  to  the 
picture  industry." 

Buddy  Adler,  executive  in 
of  production,  20th  Centu 
"No  one  has  contributed  mo 
spicuously  to  the  field  of  en" 
ment  than  Cecil  B.  DeMille.  T 
tures  he  has  made  are  a  mo* 
to  his  career  and  are  milestor 
mark  the  growth  and  progress 
motion  picture  industry.  Hoi 
has  never  seen,  nor  is  it  evej 
to  see  another  like  him." 

Benj.  Kalmenson,  executivi 
president,  Warner  Bros.:  "Th( 
of  Cecil  B.  DeMille  affects  me  j 
With  his  passing,  American 
pictures  and  everyone  connect! 
them  suffer  a  profound  loss.  I 
was  one  of  the  truly  great  <j 
figures  in  films  and  his  work; 
will  be  forgotten." 


BOME,  Jan.  21.  -  Film  pr 
Hal  Boach,  Jr.  said  today  the 
of  Cecil  B.  DeMille  came  as  ; 
mendous  shock"  to  the  Americ 
colony  here. 

Boach  said  in  a  short-wave 
view  aired  by  the  Mutual  Brc1 
ing  System:  "His  death  is  a  p 
loss  to  me  and  my  family.  He 
very  close  friend  of  my  fathei 
DeMille  was  not  only  a  great 
man  and  a  pioneer  in  the  indu, 
helped  to  build,  but  he  was  a 
and  philosopher  as  well.  He  \ 
missed.  Mr.  DeMille  brough 
entertainment  to  people  than  ai 
in  his  time." 

Betsy  Blair  Accept* 
Belgian  Award  to  1 

Special  to  THE  DAILY 

BRUSSELS,  Jan.  21.-Betsyj 
American   actress,  has  accept 
Belgian  Film  Critics  Award 
"Paths  of  Glory"  as  the  best 
of  the  year  at  a  gala  event  atten 
leaders  of  the  film  industry,  m 
of  the  government  and  the  pre.' 
Blair  represented  the  producers 
team   of  "Paths,"   a  United 
release. 


iy,  January  22,  1959 


Motion  Picture  Daily 


XY  MONEY 

llle  research  into  ancient  al- 
i!  of  witching  lore  has  turned  up 
that  in  1959,  Friday  will  fall 
3th  of  the  month  in  February, 
and  November.  Over  at  Na- 
fcreen  Service  they've  prepared 
il  bargain  promotion  package, 
iig  of  a  scarifying  horror 
b  full-color  40x60  and  a  triple 
te  ad  mat  to  help  exhibitors 
>  special  spook  shows  on  those 

oes  to  prove  that  you  don't 
be  a  witch-doctor  to  scare  up 
isiness  in  the  theatres. 


*tributors 


:  i 


Continued  from  page  1 ) 
t mounced  his  appointments  of 
:,|)!tion  area  chairmen  who  have 
?red  to  serve. 

nal  exhibitor   chairman,  Ed- 

1  -L.  Hyman,  vice-president  of 
...  in    Broadcasting  -  Paramount 

2  K,  will  announce  the  exhibitor 

airmen  early  next  week. 
*on  announced  the  following 
managers  will  serve  as  distri- 
*rea  chairmen  and  meet  next 
ith  the  exhibitor  area  chair- 


411  Areas  Represented 

W,  Edward  R.  Susse,  M-G-M; 
Foster  Hotard,  Paramount; 
Welden   Waters,  20th-Fox; 

Hugh  Maguire,  Para.;  Char- 

W.  Greenleaf,  Universal-In- 
jal;  Chicago,  Robert  L.  Conn, 
ncinnati,  Phil  Fox,  Columbia; 
id,    Harry    Buxbaum,  Para.; 

William '  B.  Williams,  Fox; 
Robert   C.   Hill,  Col;  Des 

Vincent  F.  Flynn,  M-G-M. 
Detroit,  Joe  Beringhaus,  War- 

.;  Indianapolis,  Ross  Williams, 
|  Artists;  Jacksonville,  Byron 
:  UA;  Kansas  City,  R.  C.  Borg, 
ns  Angeles,  Alfred  R.  Taylor, 
demphis,  Norman  J.  Colqu- 
Col.;  Milwaukee,  Joe  Imhof, 
nneapolis,  L.  J.  Miller,  U-I; 
iven,  Phil  Gravitz,  M-G-M. 

:>ast  Executives  to  Serve 

New  Orleans.  Luke  Conner, 
ew   York,    Louis  Allerhand, 

Oklahoma  City,  C.  A.  Gibbs, 
naha,  Herman  Hallberg,  Fox; 
phia,  Al  Glaubinger,  UA; 
gh,  Al  Kolkmeyer,  U-I;  Port- 
>re. ),  Charles  F.  Powers,  Fox; 
is,  Harry  Haas,  Para.;  Salt 
ity,  Keith  K.  Pack,  WB;  San 
o,  Ted  Reisch,  U-I;  Seattle, 
Davis.  M-G-M;  and  Washing- 
i  Bache,  WB. 


REVIEW: 

The  Black  Orchid 

Ponti-Girosi — Paramount — Vista  Vision 


Sophia  Loren  and  Anthony  Quinn  create  a  couple  of  recognizable  and 
likeable  people  in  "The  Black  Orchid,"  a  Ponti-Girosi  production  for 
Paramount.  And  in  addition  to  providing  them  with  roles  of  range  and 
scope  the  script  of  Joseph  Stefano  sets  up  some  dramatic  situations  that 
have  the  ring  of  reality  and  truth. 

This  results  in  the  tvpe  of  picture  that  is  hard  to  come  bv  these  davs— 
a  strong  and  moving  drama  which  pretends  to  nothing  more— or  less— 
than  being  a  "slice  of  life."  While  the  main  situation  is  a  tragic  one, 
everything  is  made  to  turn  out  all  right  in  the  end.  The  conclusion  mav 
not  thus  be  entirely  logical,  but  it  leaves  the  audience  in  a  happy  frame 
of  mind.  This,  combined  with  humorous  touches  naturally  introduced 
along  the  way,  keeps  the  picture  from  seeming  as  grim  as  it  otherwise 
might. 

Quite  clearly,  the  major  appeal  of  the  film  to  audiences  will  be  in  the 
characters  Miss  Loren  and  Quinn  winninglv  portray— a  couple  of  Italian- 
Americans  who,  both  having  been  widowed,  seek  to  find  happiness  with 
each  other  in  remarriage.  Miss  Loren,  the  more  recently  bereaved,  is  at 
first  suspicious  of  the  hesitant  vet  steady  advances  of  Quinn  and  reluc- 
tant to  shed  her  mourning  weeds.  Through  perseverance  and  sincerity 
he  graduallv  wins  her  over,  and  thev  begin  to  make  plans  to  wed. 

The  scene  in  which  he  proposes  to  her  in  an  ice  cream  parlor  and 
she  unexpectedly  accepts  on  the  spot  is  the  most  memorable  moment 
in  the  film— not  only  because  it  is  at  once  amusing  and  moving  but  be- 
cause the  characters  of  both  are  so  thoroughly  revealed.  As  Quinn  speaks 
to  Miss  Loren  of  his  unhappy  first  marriage  (his  wife  was  mentally  ill) 
and  his  loneliness  since  then,  she  comes  to  understand  his  need  for  her. 
Shvness  and  reserve  melt  awav;  a  rapport  is  established  between  two 
nice  people.  And  at  that  moment,  audience  sympathv  for  them  is  com- 
pletely won. 

This  helps  to  sustain  interest  in  the  outcome  of  their  romance,  which 
along  about  here  hits  a  snag  in  the  objections  of  Quinn's  grown  daughter, 
who  is  about  to  be  married  herself.  The  resistance  of  the  girl  to  the  re- 
marriage of  her  father  is  so  intense  and  neurotic  that  her  about-face  at 
the  end  when  Miss  Loren  has  a  talk  with  her  strikes  the  one  false  note 
in  the  picture.  Ina  Balin,  a  newcomer  to  the  screen,  does  a  good  job  in 
this  somewhat  thankless  role. 

And  the  rest  of  the  cast,  under  the  sensitive  direction  of  Martin  Ritt, 
also  performs  admirablv.  Jimmie  Baud  is  particularly  winning  as  the 
small  son  of  Miss  Loren  (by  her  first  marriage)  who  has  been  sentenced 
to  a  work  farm  as  a  juvenile  delinquent.  Unlike  Miss  Balin  he  offers  no 
objections  to  the  remarriage,  and  the  scene  in  which  Quinn  formally 
asks  him  for  Miss  Loren's  hand  is  another  gem.  Other  cast  members 
include  Mark  Richman,  Naomi  Stevens,  Virginia  Vincent,  and  Joe  Di  Reda. 

Properlv  promoted,  "The  Black  Orchid"  should  attract  a  large  audience 
—both  among  the  mass  audience  and  the  "art"  clientele. 
Running  time,  96  minutes.  General  classification.  Release,  in  March. 

Richard  Gertner 


Ferguson  to  Speak 

( Continued  from  page  1 ) 
specialized  handling  of  advertising 
and  promotional  material  for  drive-in 
situations  and  will  also  reveal  details 
of  the  company's  plans  for  the  major 
campaign  to  be  conducted  on  behalf 
of  its  Easter  release,  "Gidget." 


Blumberg  to  UA-TV 

( Continued  from  page  1 ) 
directly  from  Independent  Television 
Corp.,  where  he  was  manager  of  sales 
administration  and  planning.  He  had 
previously  been  vice-president  of 
Television  Programs  of  America,  re- 
maining with  the  company  until  its 
merger  with  ITC  last  September. 


To  Promote  'Night9 

George  Justin,  producer  of  Paddy 
Chayefsky's  "Middle  of  the  Night," 
currently  being  filmed  in  New  York 
under  Sudan  Productions  banner,  has 
announced  the  appointment  of  Sumner 
and  Friedkin  Associates  to  assist  in 
the  national  publicity  and  exploitation 
campaign  on  the  film. 


Starts  'Oscar9  Job 

Harry  K.  McWilliams  has  taken  over 
as  promotion  and  publicity  coordinator 
for  the  1959  Academy  Awards  telecast. 
His  appointment  for  the  post  was  an- 
nounced recently  by  Charles  Simon- 
elli,  chairman  of  the  MPAA  advertis- 
ing and  publicity  directors  committee. 


Columbia  Plan 


( Continued  from  page  1 ) 
division  and  branch  managers  from  the 
Mid-Western  states  here  today.  Vice- 
president  Paul  N.  Lazarus,  Jr.,  also 
was  on  hand  to  present  the  promotion- 
al program  to  the  meeting. 

"To  attempt  to  sell  a  picture  today 
without  having  developed  a  distinctive 
advertising  and  publicity  approach  is 
suicidal,"  said  Jackter,  Columbia's 
general  sales  manager. 

Jackter  assured  the  field  sales  per- 
sonnel that  all  of  Columbia's  forth- 
coming productions  would  be  handled 
as  individual  entertainment  "pack- 
ages," with  sales  and  promotion  plan- 
ning worked  out  jointly  and  with  the 
same  care  that  goes  into  the  actual 
making  of  the  film. 

Jackter  further  emphasized  that 
there  are  no  longer  any  "automatic" 
films  that  can  be  thrown  into  release 
with  a  guarantee  of  a  money-making 
return.  "Those  days  are  gone  forever," 
he  said.  "It  doesn't  matter  whether 
you  have  an  exploitation  picture  or 
another  'Bridge  on  the  River  Kwai', 
you  better  have  a  good  publicity  and 
advertising  handle  before  you  go  out 
to  sell." 

Pre-Production  Drives  Set 

Lazarus  then  told  the  meeting  that 
the  re-oriented  promotional  forces  of 
the  company  now  start  work  on  a 
"package"  the  moment  it  goes  on  the 
production  slate.  Intensive  pre-produc- 
tion campaigns,  especially  those  hav- 
ing to  do  with  the  source  of  the  pro- 
duction, be  it  book  or  play,  are  going 
to  be  carried  out  on  the  local  level  by 
the  company's  divisional  promotion 
managers  and  field  exploiteers.  He  also 
urged  the  sales  executives  to  aid  in 
keeping  exhibitors  informed  of  prog- 
ress on  Columbia  productions  and  told 
them  they  would  receive  a  constant 
flow  of  material  to  help  them. 

Lazarus  and  Jackter  both  used  "The 
7th  Voyage  of  Sinbad"  as  an  example 
of  the  kind  of  integrated  sales  and 
promotion  campaigns  which  Columbia 
will  be  developing. 


The 
finest 
carbons 
ever 
made.. 


PROJECTOR 
CARBONS 


ONE  OF  20th's  BIGGEST 

RESERVE  TIME  NOW 

IN  FEBRUARY! 


wsmmmm 


ALL  THE  FIRE... POWER...  DRAMA...OF 
PULITZER  PRIZEWINNER  A.B.GUTHRIE'S 
MONUMENTAL  BESTSELLER! 


ALBERT  DEKKER  •  HAROLD  J.  STONE  •  ROYAL  DANO  •  JEAN  WILLES  •  produced  by  DAVID  WEISBART  ■  directed  by  RICHARD  FLEISCHER  •  screens  by  ALFRED  HAYES 


85,  NO.  15 


NEW  YORK,  U.S.A.,  FRIDAY,  JANUARY  23,  1959 


TEN  CENTS 


ction  in  Doubt  TOA's  Toll-TV  Committee  Bulletin 
Hied  Board  Urges  Members  Back  Harris  Bill 


PThe  Theatre  Owners  of  America's  anti-pay-TV  committee  yesterday  carried 
O  H      *t:s  C£LmP^Sn  t0  ban  all  forms  of  pay-TV,  both  cable  and  over  the  air,  to  the 
grass  roots  level,  with  an  urgent  plea  for  support  of  the  Harris  Bill. 

In  letters  to  presidents  of  all  TOA 
state  and  regional  units,  and  to  key 
TOA  members,  Philip  F.  Harling,  com- 
mittee chairman,  asked  them  to  con- 
tact their  congressmen  and  get  local 
chambers  of  commerce,  PTAs,  veterans 
organizations  and  labor  unions  to  also 
contact  Congressmen  asking  them  ei- 
ther to  support  the  Harris  Bill  or  in- 
troduce identical  legislation. 

The  Harris  Bill,  introduced  by  Con- 
(Continued  on  page  2) 


CE  Support  Screen  Gems 

L  Agenda  of  Weekend  MoUonDenied 

ting  Before  Convention 


Special  to  THE  DAILY 

TSBURGH,  Jan.  22.  -  Allied 
*  relations  with  the  American 
iress  of  Exhibitors  loom  as  the 
topic  of  interest  at  the  annual 
fig  of  Allied's  board  of  directors 
?  Penn  Sheraton  Hotel  here  on 
day  and  Sunday,  and  hence  at 
anual  drive-in  convention  which 
|  starting  Monday,  since  the 
"s  actions  on  ACE  and  other  mat- 
vill  be  reported  to  the  conven- 

1  annual  meeting  of  the  board 
S  scheduled  to  elect  officers,  and 
lis  no  reliable  pre-meeting  indi- 
(Continued  on  page  4) 


ne  Exhibitor  Units 
Promote  'Oscar'  TV 

jiibitor  committees  have  been  or- 
pd  in  nearly  all  of  the  important 
ijation  centers  for  the  promotion 
I  vear's  Academy  Award  telecast, 
i  reported  yesterday  by  Charles 
;Carthy,  information  director  of 
PO,  which  was  given  the  task  of 
rig  exhibitor  support  for  the  tele- 

Carthy  said  exhibitor  committees 
ar  helped  to  enlist  the  support  of 
'Continued  on  page  6) 


lille  Pallbearers  to 
ude  Zukor,  Goldwyn 

From  THE  DAILY  Bureau 

LLYWOOD,  Jan.  22.  -  Samuel 
vyn  and  Adolph  Zukor,  chairman 
J  board  of  Paramount  Pictures, 
e  among  the  pallbearers  at  fu- 
services  of  Cecil  B.  DeMille, 
held  here  here  tomorrow  at  St. 
sn's  Episcopal  Church.  DeMille 
in  his  sleep  here  yesterday  at 
?e  of  77. 


VISION  TODAY— page  5 


A  government  motion  for  summary 
judgment  in  its  anti-trust  action 
against  Screen  Gems,  Columbia  and 
Universal  Pictures  was  denied  in  Fed- 
eral District  court  here  yesterday  by 
Judge  Sylvester  Ryan. 

At  the  same  time  the  government's 
petition  for  a  preliminary  injunction 
(Continued  on  page  6) 


Albany  Groups  Critical 
Of  CBS  'Sex'  Program 


From  THE  DAILY  Burea 

ALBANY,  N.  Y.,  Jan.  22. 


'It 


perfectly  expresses  my  sentiments." 

This  was  today's  reaction   of  Dr. 
Hugh  M.  Flick,  of  the  State  Educa- 
tion Department,  to  Motion  Picture 
Daily's  editorial,   "Shame,"  dealing 
(Continued  on  page  5) 


Skouras,  Adler  Outline 
Fox  TV-Film  Program 

Special  to  THE  DAILY 

HOLLYWOOD,  Jan.  22.  -  Spyros 
Skouras,  president  of  20th  Century- 
Fox,  and  Buddy  Adler,  studio  execu- 
tive producer,  at  an  executive  meeting 
held  today  with  Martin  Manulis,  ex- 
ecutive production  chief  of  20th-Fox 
Television,  announced  that  the  studio 
plans  the  "largest  and  most  extensive 
TV  production  program"  ever  under- 
taken by  a  motion  picture  company, 
(Continued  on  page  4) 


EDITORIAL 


DOUBLE  STANDARD:  Relationship  of 
Production  and  Advertising  Budgets 


By  Martin  Quigley,  Jr. 


FOR  SOME  TIME  the  American  motion  picture  industry  has  been 
operating  under  "a  double  standard"  with  respect  to  production  costs 
and  advertising  expenditures.  As  to  the  former— despite  headshaking  and 
dire  forecasts— the  budgets  have  gone  up  and  up.  On  the  other  hand, 
with  only  a  single  notable  exception,  the  budgets  for  advertising  de- 
partments have  been  trimmed  and  trimmed. 

This  is  a  form  of  schizophrenia  at  its  maddest.  It  is  a  solid  economic 
fact  that  the  greater  a  picture  costs  the  more  it  must  gross  in  order 
to  break  even.  The  industry  knows  well  that  "the  picture  good  enough 
to  sell  itself  has  not  yet  been  made"— and  never  will  be.  The  compre- 
hensive services  performed  by  an  advertising  department  embracing  not 
only  advertising  but  publicity  and  exploitation  in  all  their  many  forms 
are  indispensable. 

It  is  folly  to  try  to  compensate  for  excessive  payments  for  books  and 
plays— for  fantastic  salary  and  participation  deals  to  actors,  directors, 
writers  and  producers— by  curtailing  advertising. 

Instead  of  greater  advertising  efforts  on  account  of  greater  competi- 
tion, there  has  been  a  shocking  deterioration  in  the  relative  status  of 
the  advertising  departments  of  many  of  the  film  companies.  The  situation 
(Continued  on  page  3) 


Avert  Duplication 

Compo,  ACE  to 
Confer  Here 
On  Activities 


Meeting  Scheduled  to  Iron 
Out  Overlapping  Phases 

First  approach  between  members 
of  the  Compo  triumvirate  and  of  the 
American  Congress  of  Exhibitors  ex- 
ecutives to  avoid  duplication  of  efforts 
by  the  two  in  the  pursuit  of  their  new 
programs  is  scheduled  to  take  place 
here  next  Wednesday. 

Si  H.  Fabian,  executive  head  of 
ACE,  possibly  accompanied  by  otiier 
members  of  the  executive  committee, 
will  meet  with  Abe  Montague,  dis- 
tributor member  of  the  Compo  trium- 
virate. Montague  may  be  joined  by 
Ben  Marcus,  Allied  States  representa- 
( Continued  on  page  4 ) 


ACE  Regional  Meets 
Total  13  to  Date 

Regional  meetings  to  discuss  the 
aims  and  program  of  the  American 
Congress  of  Exhibitors  have  already 
been  held  in  13  exchange  areas  and  it 
is  expected  that  the  entire  country 
will  have  been  covered  within  the 
next  three  to  four  weeks.  This  was 
revealed  yesterday  in  a  progress  re- 
port on  the  ACE  meetings  from  the 
New  York  office. 

Exhibitor  approval  of  ACE  at  die 
meetings  held  has  been  unanimous, 
it  was  stated. 

The  areas  in  which  meetings  have 
already  been  held  include  Buffalo, 
Cleveland,  Dallas,  Denver,  Detroit, 
(Continued  on  page  4) 

Rule  Theatre  Ticket 
Can't  Overstate  Tax 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  22.-The  In- 
ternal Revenue  Service  has  ruled  a 
dieatre  ticket  cannot  show  an  admis- 
sion price  of  $1.45  and  a  Federal  tax 
of  5  cents,  since  that  would  be  over- 
stating the  tax  by  a  penny. 

The  Service  said  the  new  admission 
tax  law  levies  a  tax  of  10  per  cent  on 
each  10  cents  over  $1,  or  each  major 
(Continued  on  page  4) 


Motion  Picture  Daily 


Friday,  January  23, 


PERSONAL 
MENTION 


BENJ.  KALMENSON,  Warner 
Brothers  executive  vice-president, 
arrived  in  New  York  from  the  Coast 
yesterday. 

• 

David  A.  Lipton,  Universal-Inter- 
national vice-president,  will  leave  the 
Coast  at  the  weekend  for  New  York. 
• 

Jack  Diamond,  Universal-Interna- 
tional studio  publicity  director,  has 
arrived  in  New  York  from  Hollywood 
via  Key  West,  Fla.  Paul  Kamey,  as- 
sistant Eastern  publicity  manager  for 
the  company,  will  leave  here  over  the 
weekend  for  Key  West. 

• 

William  Goetz  and  Charles  Vi- 
dor,  producer  and  director,  respec- 
tively of  Columbia  Pictures'  "The 
Franz  Liszt  Story,"  have  left  Holly- 
wood for  London,  Vienna  and  Munich. 
• 

Mary  Ellis,  British  actress,  will  ar- 
rive in  New  York  from  London  on 
Sunday  via  B.O.A.C. 

• 

Dino  DeLaurentiis,  producer,  will 
arrive  here  on  Monday  from  Borne. 
• 

Charlton  Heston,  Mrs.  Heston 
and  their  son,  Fraser,  will  return  to 
New  York  from  Rome  tomorrow 
aboard  the  "Independence." 

• 

David  Niven  and  his  wife,  Hjordis, 
will  arrive  in  New  York  today  from 
London. 

• 

Howard  W.  Koch,  of  Olympic  Pro- 
ductions, has  arrived  in  New  York 
from  Hollywood. 

• 

John  H.  Burrows  and  Leonard 
Ackerman,  producers,  will  leave  Hol- 
lywood over  the  weekend  for  New 
York. 

• 

David  E.  Bose,  producer,  will  leave 
New  York  next  week  for  Rotterdam 
and  London. 

• 

Mrs.  Richard  Fox,  wife  of  the 
manager  of  the  Sinking  Springs  Drive- 
in  Theatre,  Reading,  Pa.,  has  given 
birth  to  a  daughter. 

• 

James  Darren,  star  of  Columbia 
Pictures'  forthcoming  "Gidget,"  has 
arrived  in  New  York  from  the  Coast. 


Correction 

Ben  Ashe  was  incorrectly  identified 
in  a  story  in  Motion  Picture  Daily 
yesterday  through  an  inadvertent  er- 
ror. He  is  assistant  general  sales  man- 
ager of  National  Screen  Service.  Ashe 
leaves  here  today  for  Pittsburgh. 


TOA  Toll-TV 


( Continued  from  page  1 ) 
gressman  Harris  of  Arkansas,  chairman 
of  the  House  Commerce  Committee, 
would  ban  pay-TV  both  over  the  air 
and  by  cable. 

Commenting  on  the  bill,  Hading 
told  the  state  chairman:  "We  are  for 
it.  This  is  the  bill  we  worked  for.  This 
is  the  bill  we  want  Congress  to  pass." 

The  letter,  in  the  form  of  a  special 
TOA  bulletin,  asked  the  TOA  leaders 
to  "write,  write,  write,  phone,  phone, 
phone  ...  we  must— as  we  did  in  the 
tax  fight— enlist  Congressional  support 
for  this  bill." 

Harling's  committee  has  spearhead- 
ed TOA's  long  efforts  to  have  legisla- 
tion introduced  and  passed  in  Con- 
gress which  will  outlaw  both  air  and 
cable  TV  on  a  national  level.  His  com- 
mittee has  retained  Marcus  Colin, 
Washington  attorney,  for  the  effort. 

Mass.  Court  Reverses 
'Eden'  Convictions 

Special  to  THE  DAILY 

BOSTON,  Jan.  22.  -  The  Massa- 
chusetts Supreme  Court  today  hand- 
ed down  a  decision  in  the  case  of 
"Garden  of  Eden"  and  set  aside  the 
convictions  of  a  Fall  Biver,  Mass.  the- 
atre projectionist  and  the  film  sales- 
man when  a  jury  had  found  them 
guilty  of  exhibiting  an  "obscene"  film. 

In  a  10-page  decision,  Judge  Arthur 
Whittemore  described  the  film  as  hav- 
ing a  "far-fetched  and  thin  plot."  The 
judge  and  several  other  justices  had 
had  a  private  screening  of  the  film 
before  Judge  Whittemore's  decision 
was  handed  down. 

Cited  New  York  Decision 

Projectionist  Antone  T.  Moniz  of 
the  Fall  Biver  Theatre  where  the 
film  played  three  years  ago  and  Ben- 
jamin P.  Bogers,  film  salesman,  were 
convicted  of  showing  the  "indecent" 
show  and  local  officials  closed  die 
theatre.  Later  the  two  defendants  won 
their  appeal  of  a  jury  conviction.  The 
court  pointed  out  that  the  New  York 
censors  had  rejected  the  film  on  the 
grounds  of  indecency  but  did  not 
rule  it  obscene. 

"There  is  nothing  sexy  or  sugges- 
tive about  it,"  the  decision  said  in 
part.  "We  rule  that  the  showing  of 
how  nudists  live  is  not  an  offense 
which  could  be  judged  criminal." 

Two  Win  WB  Prizes 

Fred  Greenberg,  western  division 
sales  manager,  and  Caroll  Ogburn, 
Atlanta  branch  manager,  have  won 
the  two  top  prizes  in  Warner  Bros.' 
sales  contest  for  short  subjects,  it  is 
announced  by  Charles  A.  Baily,  short 
subjects  manager.  Greenberg  was 
awarded  a  free  vacation  in  Las  Vegas 
and  Ogburn  won  a  Caracas,  Vene- 
zuela, vacation  for  their  achievements 
in  the  Warner  Bros,  competition. 


UA  Representatives 
To  Accept  Critic  Awards 

United  Artists  will  be  represented 
in  force  at  the  New  York  Film  Crit- 
ics 24th  annual  award  presentation 
ceremonies  Saturday  night  at  Sardi's, 
as  five  of  the  six  first  prizes  go  to 
productions  released  by  UA  during 
.1958. 

Susan  Hayward  will  be  on  hand  to 
receive  the  best  actress  plaque  for 
her  starring  assignment  in  Figaro 
Inc.'s  "I  Want  To  Live!"  David  Niven 
will  appear  to  accept  his  citation  as 
Best  Actor  for  his  performance  in 
Hecht  -  Hill  -  Lancaster's  "Separate 
Tables." 

Fredric  March  to  Accept 

Stanley  Kramer,  whose  "Defiant 
Ones"  was  picked  as  best  picture  of 
the  year  and  whose  direction  for  the 
film  won  him  the  accolade  as  best 
director,  will  be  represented  by 
Fredric  March,  who  will  accept  the 
film's  plaque,  and  by  Elia  Kazan, 
who  will  pick  up  the  tribute  for  best 
director. 

Nathan  E.  Douglas  and  Howard 
Jacob  Smith,  whose  screenplay  for 
"The  Defiant  Ones"  was  tapped  as 
best  of  the  year,  will  be  on  hand  to 
receive  their  joint  tribute  from  the 
New  York  Critics.  Presentation  cere- 
monies will  be  broadcast  coast-to- 
coast  via  NBC  Radio  11:30  to  mid- 
night Saturday. 

Consul  to  Represent  Tati 

M.  Georges  Lieschi,  Deputy  Con- 
sul General  of  France  in  New  York, 
will  accept  for  Jacques  Tati,  producer- 
writer-director  and  star  of  "My 
Uncle,"  the  award  of  the  New  York 
Film  Critics  given  the  picture  as  the 
best  foreign  film  of  the  year.  Con- 
tinental Distributing,  Inc.,  is  handling 
the  film. 


UA  Appoints  Stevens 
As  St.  Louis  Manager 

Eddie  Stevens  has  been  appointed 
United  Artists  branch  manager  in  St. 
Louis,  it  was  announced  by  James 
R.  Velde,  general  sales  manager.  He 
replaces  D.  J.  "Bud"  Edele  who  was 
named  UA  branch  manager  here. 

Stevens  joined  the  company  in 
1951  as  city  salesman  in  St.  Louis, 
a  post  he  held  for  eight  years.  Be- 
fore joining  UA  he  was  a  salesman 
for  Eagle  Lion  Films  and  head  book- 
er for  Universal  in  St.  Louis.  Born  in 
East  St.  Louis,  111.,  Stevens  entered 
the  film  industry  in  1938  as  a  booker. 
He  served  with  the  Army  Air  Force 
in  Europe  during  World  War  II. 

Merle  Burns  to  TOA 

Merle  J.  Burns,  owner  of  the  Roxy 
Theatre,  Menno,  S.  D.,  a  300-seat 
house,  has  joined  Theatre  Owners  of 
America,  it  was  announced  here  yes- 
terday at  TOA  headquarters. 


Miami  Theatre  Cuts 
Admission;  Business  Up 

Special  to  THE  DAILY 

MIAMI,  Jan.  22.  —  The  same 
other  theatres  upped  prices  two 
to  95  cents,  Brandt's  Cinema  ' 
tre  lowered  its  price  to  25  cent 
fore  6  P.M.  and  50  cents  after 
hour. 

Business  is  up  more  than  5( 
cent  according  to  Cecil  Tibbetts, 
ager.  The  1200-capacity  theatn 
been  jammed  several  times  and 
pite  the  recent  cool  weather, 
lines  are  a  regular  sight  in  fro 
the  theatre. 


Hearings  on  Harris 
Bill  'Fairly  Soon' 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  22.  - 
Commerce  Committee  Chairman 
ris  (D.,  Ark.)  said  his  group  hop1 
hold  hearings  "fairly  soon"  on  h: 
to  ban  virtually  all  toll  televisfi 

He  made  the  statement  aftei 
committee  held  its  first,  organizf 
al  meeting.  He  refused  to  be  pi 
clown  any  more  closely.  Howeve 
toll-TV  bill  will  not  be  the  first 
up  before  the  committee;  Harri; 
the  committee  would  definitel) 
up  bills  dealing  with  airports;" 
railroad  retirement  before  gettii 
the  toll-TV  bill,  and  possibly 
take  up  some  other  items  first, 


Jackter  Will  Speak 
At  Allied  Meeting 

Bube  Jackter,  vice-president 
general  sales  manager  of  Col 
Pictures,  will  be  a  featured  spea 
the  Allied  Drive-In  convention  in 
burgh  at  the  closing  banquet 
Wednesday. 

Will   Introduce  'New  Face 
Jackter  will  tell  the  delegates 
many  changes  that  have  been  pi 
by  the  "new  Columbia"  in  prodf 
and  merchandising.  He  will  also 
duce  to  the  convention  a  numl- 
Columbia's  new  acting  hopeful: 
are  currently  the  subjects  of  a 
new  faces  campaign. 


NEW  YORK  MAT!? 


i — RADIO  CITY  MUSIC  HALL 

Rockefeller  Center  •  Ci  6-4600 

FRANK  SINATRA -DEAN  MAR! 

SHIRLEY  MacLAINE 
"SOME  CAME  RUNNINl 

A  SOL  C.  SIEGEL  PRODUCTION  from  M-G 
and  GALA  NEW  STAGE  SPECTACLE 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E. 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S    Aaronson,  Editorial  Director; .Pinky r  Herman 

Canby,  Eastern  Editors.   Holly*  1    Bureau,  Yucca-Vine  Building,    Samuel   D.   Berns,   Manager;  Telephone  HOllywc  1  7-2145;   Washington,  J.  A    Otten    National  Press  Club, 

ington  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  12/0  Sixth  Avenue,  Koc 
Center.  New  York  20.  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Thee  J  Sullivan  Vic. 
dent  and  Treasury;  Leo  J.  Brady.  Secretary.  Other  Quigley  Publications;  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac  Television  Almanac  Fame.  Entered  as 
class  matter  "Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  m  the  Americas  and  $12  foreign.  Single  copie 


v.  January  23,  1959 


Motion  Picture  Daily 


wld  Include  Ads 
N.  Y.  State  Law 

Special  to  THE  DAILY 

.BAXY,  Jan.  22.— Implementation 
:  e  New  York  Motion  Picture  Divi- 

-  authority  to  include  advertising 
'  I  Dtion  pictures  prepared  by  exhibi- 
:  as  distinct  from  that  supplied  by 
teii  butors  is  favored  by  James  A, 

latrick,  counsel  to  the  N.  Y.  Joint 
J  dative  Committee  on  Offensive 
j.  Obscene  Material. 

js  stand  was  revealed  in  a  dis- 
:::oii  of  film  censorship  this  week 
i»,  in  School  16  here  under  P-TA 
fro|o  ces. 

izpatrick  indicated  the  joint  com- 
e  will  sponsor  some  kind  of  film 
ation  at  the  present  session, 
ag  bills  being  studied  is  the  Conk- 
15  larano  Act  which  requires  the  Mo- 
Picture  Division  to  classify  re- 
:  under  one  of  three  categories 
theatres  must  note  classifications 
eir  advertising. 

Studying  1954  Amendment 

lawyer  said  also  that  consid- 
is  being  given  to  the  1954 
dment  to  the  state  licensing  law, 
i  spells  out  "immoral"  and  "tends 
on  rrupt  morals."  The  validity  of  this 
ng  challenged  in  the  "Lady  Chat- 

-  s  Lover"  case  soon  to  be  argued 
_   e  the  U.S.  Supreme  Court.  Fitz- 

-  A  befieves  the  high  tribunal  will 
,  Id  the  state  but  added  that  if  it 

-  not  he  will  "fight  for  other  legis- 
.  - .  i  that  will  satisfy  the  courts  or 

new  approach." 

ntie'  Sets  7-Week 
ak  ord  at  Music  Hall 

l  untie  Mame,"  the  Warner  Bros. 
>n  picture  hit  starring  Rosalind 
ill,  completed  its  seven-week  en- 
fcent  at  Radio  City  Music  Hall 
i  new  record  gross  of  $1,189,553, 
as  announced  by  Russell  V. 
ling,  president  of  the  famed 
place,  and  Benj.  Kalmenson,  ex- 

Factwe  vice-president  of  Warner 
The  total  gross  from  opening 
Dec.  4,  to  closing,  Jan.  21, 
the  highest  ever  recorded  for 
i  that  was  presented  for  seven 
£  at  the  Music  Hall.  The  previ- 
even-week  record  was  Warner 
"Indiscreet"  with  $1,172,590. 

ew  Mark  for  Day,  and  Week 

the  course  of  its  run,  "Auntie 
set  new  records  for  a  single 
and  for  a  single  day  at  the 
Hall.  The  one-week  mark,  es- 

 ,_hed  during  the  Christmas-New 

"      period,  is  $226,984.  The  one-day 
3  of  $39,616  was  set  on  Dec. 
••  imultaneously   making  "Auntie 
iimTle"  the  record-holder  for  a  New 
I  Pi's  Eve. 

K   

\H0*an  Society  Sponsor 

j  e  Japan  Society,  headed  by  John 

■  "ockefeller  III,  will  sponsor  the 

— nfican  premiere  of  "The  Mistress," 
Japanese  film,  on  Feb.  2  at  the 
Theatre    here.    Produced  in 
by  the  Daiei  organization,  the 
re  is  being  handled  in  the  U.S. 
"  'dward  Harrison. 


DOUBLE  STANDARD 


in  exhibition  is  equally  grave.  How  many  circuits  or  key  independent 
theatres  have  even  a  single  top-ranking  executive  working  full  time  on 
advertising?  That  number  is  pitifully  small  in  comparison  with  the  need 
and  the  opportunity. 

During  this  whole  decade  when  production  budgets  for  important 
pictures  have  risen  year  after  year,  advertising  appropriations  have  not 
only  failed  to  keep  pace  but  have  in  most  instances  been  sharply  re- 
duced. In  the  broad  field  of  promotion  "a  dollar  saved"  is  often  ten 
dollars  lost. 

Contrast  the  relative  ease  with  which  a  producer  gets  authority  to 
spend  an  additional  hundred  thousand  or  even  million  dollars  and  the 
difficulty  of  getting  advertising  appropriations  increased  or  even  held 
at  previous  levels. 

•  •  • 

A  producer's  justification  for  spending  money  is  to  put  quality  on  the 
screen.  An  advertiser's  justification  is  the  expectation  of  increasing  the 
actual  gross.  No  one  can  be  sure  where  to  draw  the  line  with  respect 
to  spending  money  in  production,  even  on  a  theoretical  basis.  Adver- 
tising costs,  however,  are  always  justified  as  long  as  they  bring  in  more 
than  they  cost.  An  additional  dollar  of  advertising  that  results  in  even 
a  few  pennies  of  additional  net  profit  is  the  best  investment  a  company 
—or  a  theatre— can  make. 

It  is  certainly  absurd  to  spend  great  sums  in  making  a  picture  and 
then  appropriate  a  pinch-penny  budget  for  advertising  and  promotion. 
A  reasonable  percentage  of  the  production  cost  of  every  picture  should 
be  allocated  to  advertising  and  promotion.  In  addition  more  funds  should 
be  spent  on  attractions  that  are  well  received  by  the  public  just  as  long 
as  those  additional  sums  more  than  pay  their  way. 

Why  is  it  that  supermarkets,  auto  and  appliance  dealers,  druggists, 
yes,  even  television  stations,  now  show  the  way  so  often  in  aggressive 
advertising  and  promotion?  What  they  are  practicing  are  lessons  learned 
from  the  motion  picture  business. 

•  •  • 

There  are  no  secret  formulae  for  merchandising.  The  basic  require- 
ments are  men  and  women  with  ideas  and  sufficient  funds  to  make  the 
best  use  possible  of  the  media  available.  No  product  is  effectively  mer- 
chandised without  stimulating  interest  in  it.  So  far  as  motion  pictures 
are  concerned  this  definitely  means  that  a  strong  initial  advertising  and 
promotional  effort  must  be  in  the  trade.  Only  by  this  means  will  an  ag- 
gressive and  enthusiastic  spirit  radiate  out  to  the  public. 

Despite  the  concentration  in  Hollywood  on  fewer  pictures  made  with 
greatly  increased  budgets,  a  number  of  attractions  come  to  the  trade 
with  little  or  no  advertising  devoted  to  them.  There  are  many  million- 
dollar  pictures  that  have  an  insignificant  fraction  of  their  production 
budget  spent  on  trade  advertising.  If  such  pictures  are  worth  making 
they  certainly  are  worth  shouting  about. 

Much  that  goes  into  production  budgets  these  days  is  vanity  money. 
No  literary  property  becomes  per  se  better  for  the  screen  because  it  goes 
into  the  budget  at  $500,000  instead  of  $100,000.  No  actor  acts  better 
necessarily  when  he  is  being  paid  $500,000  instead  of  $100,000.  Giving 
a  director  a  percentage  of  the  picture's  net  or  gross  does  not  make  him 
a  better  director.  Competitive  factors  may  justify  many  of  these  inflated 
production  costs  but  they  also  make  a  picture's  economic  welfare  more 
perilous. 

•  •  • 

The  very  fact  that  pictures  now  cost  so  much  is  a  compelling  reason 
for  increasing— not  decreasing— the  role  of  advertising.  The  work  that 
advertising  must  do  is  now  so  much  greater  than  ever.  Compare  the 
situation  with  that  in  other  fields.  Does  a  Ford  company  expend  more— 
directly  and  relatively— in  advertising  now  that  its  car  costs  $2,500  and 
not  $500?  The  answer  is  obvious:  as  the  costs  have  increased  the  ex- 
penditures required  to  merchandise  effectively  must  increase  at  a  rela- 
tively steeper  rate. 

The  men  of  Hollywood  are  quick  to  blame  the  advertising  campaign 
whenever  a  picture  fails  to  live  up  to  their  high  expectations.  They 
should,  therefore,  be  most  insistent  that  the  advertising  departments  have 
the  necessary  creative  manpower  and  funds  to  do  the  best  job  possible. 

The  advertising  experts  of  this  industry  are  not  magicians.  But  they 
are  competent  and  experienced  craftsmen.  Give  them  the  tools  and  they 
will  do  the  job  that  is  imperative  to  get  done! 


PEOPLE 


Dino  DeLaurentiis  will  meet  with 
trade  press  representatives  at  luncheon 
at  21  Club  next  Tuesday  to  discuss 
plans  for  the  presentation  of  his  new 
production,  "Tempest,"  which  Para- 
mount will  distribute.  Barney  Balaban, 
Paramount  president,  and  George 
Weltner  and  Paul  Raibourn,  vice-pres- 
idents, will  be  present. 


Walter  Guarino  has  been  named  as 
the  new  manager  of  Paramount  Gulf's 
Saenger  Theatre,  New  Orleans,  suc- 
ceeding Holland  Smith,  who  has  re- 
tired from  the  theatre  business. 
Guarino  joined  the  circuit  four  years 
ago  in  Monroe,  La. 

□ 

Robert  Lamont,  formerly  general 
manager  of  Lamont  Drive-in  Thea- 


tres, has  been  named  assistant 


gen- 


eral manager  of  Tri-City  Drive-m 
Theatres,  comprising  three  upstate 
New  York  operations  at  Westmere, 
Ballston  Spa  and  East  Greenbush. 


Barbara  D.  Skeeter,  former  news- 
paper editor,  has  replaced  Wallace 
Shapiro  as  director  of  public  relations 
for  the  Society  of  Motion  Picture  and 
Television  Engineers. 


Abraham  M.  Ellis,  head  of  A.  M. 
Ellis  Theatres,  Philadelphia,  has  been 
installed  as  president  of  the  Beth 
Jacob  Schools,  all-day  parochial 
schools,  of  that  city. 


Allen  M.  Widem,  motion  picture 
editor  of  the  "Hartford  Times,"  dis- 
cussed "This,  Too,  Is  Show  Business" 
at  the  dinner  meeting  of  the  Hartford 
Probus  Club.  He  was  introduced  by 
Bernard  Menschell,  president  of  Bercal 
Theatres  of  Hartford. 


Cinerama  Contest 

KANSAS  CITY,  Mo.,  Jan.  22.-The 
Missouri  Theatre  and  KMBC  radio 
and  television  station  today  an- 
nounced a  contest,  closing  Feb.  7,  in 
which  the  winning  Kansas  City 
couple  would  be  awarded  a  trip  to 
the  South  Seas,  following  the  same 
route  traveled  in  the  Cinerama  pro- 
duction, "South  Seas  Adventure."  The 
contestants  are  required  to  write  a 
50-word  piece  on  "Why  I  Would  Like 
to  Take  a  South  Seas  Adventure." 


To  Raze  Theatre 

KANSAS  CITY,  Mo.,  Jan.  22.-The 
Vogue  Theatre,  once  one  of  Kansas 
City's  leading  art  houses,  will  be 
razed,  along  with  several  shops  and 
apartments,  for  a  $2,000,000,  five- 
story  office  building  to  be  constructed 
by  Panhandle  Eastern  Pipe  Line  Co., 
the  fuel  firm  announced  today.  The 
Vogue  has  been  closed  for  several 
years. 


I 


Motion  Picture  Daily 


Friday,  January  22 


Compo,  ACE    Allied  Board  to  Pass  on  ACE 


(Continued  from  page  1) 
tive  on  the  Compo  triumvirate,  who 
may  come  into  New  York  from  Pitts- 
burgh where  he  will  be  attending  Al- 
lied's national  drive-in  convention. 

Both  Compo  and  ACE  agreed  to 
participate  in  conferences  to  clarify 
program  activities  of  each  which  were 
similar  or  identical,  before  proceeding 
widi  new  projects.  Also,  in  the  case 
of  Compo,  specific  determination  of 
its  new  program  is  necessary  before 
it  can  approach  exhibitors  on  a  new 
dues  collection.  It  has  deferred  doing 
so  while  the  boundaries  of  its  program 
remained  undefined. 

Approved  in  December 

Compo's  membership  meeting  here 
in  December  approved  a  program, 
subject  to  elimination  of  conflicts  with 
ACE's  program,  comprising  the  fol- 
lowing main  objectives:  National  Leg- 
islation, censorship,  arbitration,  gov- 
ernment aid,  research,  new  star  talent, 
advertising,  business  building,  local 
taxation,  "public  relations,  including 
Editor  &  Publisher  advertisements 
and  exhibitor  public  relations  com- 
mittees in  the  field;  cooperation  in 
promoting  the  Academy  Awards  tele- 
cast and  development  of  an  industry 
speakers'  bureau. 

The  principal  areas  on  which  over- 
lapping activities  may  occur  are  ex- 
pected to  be  in  national  legislation, 
research  and  government  aid,  in  both 
of  which  ACE,  also,  has  planned  ac- 
tivities. 

ACE's  program  includes  govern- 
ment action,  decree  changes,  produc- 
tion, toll  TV,  research  and  specific 
trade  practices.  Compo  is  not  con- 
cerned with  the  latter. 

ACE  Meetings 

( Continued  from  page  1 ) 
Kansas  City,  Milwaukee,  New  Haven, 
New  York,  Omaha,  Philadelphia,  San 
Francisco,  and  Washington.  Sessions 
have  been  scheduled  in  Chicago  and 
St.  Louis  on  Jan.  29  and  others  are 
in  the  planning  stage. 

The  13  areas  voting  approval  rep- 
resent more  than  48  per  cent  of  the 
potential  income  from  theatres  of  the 
U.S.,  the  ACE  report  said. 

The  function  of  ACE  is  explained 
in  great  detail  to  exhibitors  at  the 
area  meetings,  and  it  is  emphasized 
that  any  exhibitor  in  the  country  is 
welcome  to  join. 

Skouras  and  Adler 

(Continued  from  page  1) 
under  direct  supervision  of  Manulis. 

In  addition  to  11  half-hour  filmed 
series,  Manulis  disclosed  that  he  per- 
sonally will  produce  "Festival,"  a 
dramatic  90-minute  anthology,  and 
"Profile,"  weekly  hour  biographical 
show  based  on  noted  personalities. 


Fire  Guts  Gulf  Theatre 

PENSACOLA,  Fla.,  Jan.  22.-The 
Highway  Drive-In  Theatre  here  has 
been  damaged  to  the  extent  of  $30,000 
by  a  fire  of  undetermined  origin.  The 
huge  screen  of  the  theatre,  a  Gulf- 
Paramount  operation,  was  destroyed. 


(Continued 

cation  whether  present  officers  will 
stand  for  reelection.  Should  president 
Horace  Adams  insist  on  stepping  down 
due  to  pressure  of  business  and  other 
considerations,  it  is  felt  that  Allied  di- 
rectors will  turn  to  the  younger  gen- 
eration among  their  number  for  a 
choice. 

Prominently  mentioned  in  Allied 
circles  as  presidential  material  on  earli- 
er occasions  were  such  individuals  as 
Edward  Lider  of  New  England  Al- 
lied; Marshall  Fine,  Ohio  Allied;  Mil- 
ton London,  Michigan  Allied;  Edward 
Johnson,  Wisconsin  Allied,  and  Irving 
Dollinger,  New  Jersey  Allied. 

Myers  Bulletin  Recalled 

A  late  December  organizational  bul- 
letin issued  by  Abram  F.  Myers,  Allied 
chairman  and  general  counsel,  report- 
ed that  an  unidentified  Allied  leader 
had  proposed  the  disbanding  of  Allied, 
with  the  "entire  burden  and  responsi- 
bility of  protecting  exhibitors  left  to 
ACE."  Myers  said  the  proposal  was 
forwarded  to  the  directors  so  they 
could  think  about  it  in  advance  of  the 
meeting. 

However,  the  bulletin  indicated  the 
proposal  was  predicated  on  uncertain- 
ty whether  ACE  was  to  be  an  organi- 
zation of  individuals,  including  Allied 
members,  or  an  organization  of  organi- 
zations, like  Compo.  If  it  was  to  be 
the  former,  the  question  would  proper- 
ly arise  whether  a  place  would  remain 
for  Allied  or  any  exhibitor  organiza- 
tion, other  than  ACE. 

Disbanding  Unlikely 

Since  the  Allied  bulletin  was  dis- 
tributed, however,  it  has  been  made 
clear  that  ACE  is  an  organization  of 
wholly  independent  and  unabridged 
exhibitor  organizations.  In  conse- 
quence, no  serious  consideration  is  ex- 
pected to  be  given  by  the  directors  to 
the  disbanding  of  Allied  at  their  meet- 
ing. 

It  will  remain  for  the  directors, 
then,  to  determine  whether  Allied  Will 
figure  at  all  in  the  operations  of  ACE 
and,  if  so,  to  what  extent  and  under 
what  conditions.  Most  pre-convention 
expectations  are  that  the  board  and 
convention  will  approve  cooperation 
with  ACE  in  most  major  areas  with  the 
express  provision  that  Allied's  own 
freedom  of  action  as  an  exhibitor  or- 
ganization continue  unimpaired  in  any 
respect. 

'White  Paper'  Emphasized 

The  latter  would  apply  most  es- 
pecially to  Allied's  pursuit  of  its  so- 
called  "white  paper"  campaign  against 
the  Department  of  Justice  and  in  be- 
half of  what  it  terms  "enforcement  of 
the  industry  decrees."  Adams  made  it 
clear  at  the  recent  convention  of  Ohio 
Allied  in  Cincinnati  that  while  nation- 
al Allied  wants  to  cooperate  with 
other  exhibitor  organizations  in  any 
attempt  to  better  the  theatreman's 
condition,  it  would  not  do  so  at  the 
expense  of  its  "white  paper"  campaign 
or  any  other  abridgement  of  its  right 
to  independent  action. 

"Allied,"  Adams  still  says,  "cannot 


from  page  I ) 

suborn  itself  to  any  other  organiza- 
tion." 

He  has  made  the  same  statement  to 
the  ACE  executive  committee,  of 
which  he  is  a  member. 

"Something  is  going  to  be  done  for 
the  hard-pressed  exhibitor,"  Adams 
said.  "It  has  to  be.  There  has  been  a 
big  reaction  in  Washington  to  Allied's 
grass  roots  campaign  among  Congress- 
men on  behalf  of  the  'white  paper' 
program.  ACE  can't  take  the  place  of 
that." 

Motion  Picture  Daily  reported 
exclusively  on  Jan.  16  that  since  Con- 
gress reconvened  (and  up  to  Jan.  15) 
Justice  Department  officials  admitted 
they  had  received  "a  substantial  num- 
ber of  queries"  from  Capitol  Hill, 
perhaps  50  or  slightly  more,  from  re- 
turned legislators  who  presumably  had 
been  contacted  in  their  home  terri- 
tories through  Allied  organizations' 
field  campaign  for  the  "white  paper" 
contentions. 

The  Daily's  story  also  disclosed 
that  the  Justice  Department  is  answer- 
ing such  queries  with  a  seven-page 
mimeographed  statement  setting  forth 
that  the  industry  decrees  have  been 
vigorously  enforced. 

A  complete  equipment  and  conces- 
sions exhibit  for  drive-ins  will  be  held 
in  connection  with  the  convention  and 
an  elaborate  social  program  has  been 
planned  for  both  delegates  and  their 
wives  under  the  convention  committee 
headed  by  Harry  B.  Hendel,  president 
of  Western  Pennsylvania  Allied,  the 
host  organization. 

Adams  is  scheduled  to  deliver  the 
convention  keynote  at  the  opening  ses- 
sion on  Monday.  Interest  in  business- 
building  forums  is  being  stimulated 
by  a  $100  prize  for  the  best  idea  con- 
tributed. 

Advance  reservations  indicate  a  well 
attended  convention.  It  will  be  the 
only  convention  national  Allied  will 
hold  in  1959,  the  usual  annual  fall 
meeting  having  been  eliminated  to  fa- 
cilitate planning  for  a  combined  con- 
vention of  hardtop  and  drive-in  thea- 
tre owners,  with  a  trade  show  in 
Chicago  in  1960. 

Cleveland  Exhibitors 
Unanimously  Back  ACE 

Special  to  THE  DAILY 

CLEVELAND,  Jan.  22.-Cleveland 
area  exhibitors  meeting  today  in  the 
20th-Fox  screening  room  passed  a 
resolution  unanimously  supporting  the 
resume  of  the  executive  committee 
reports  adopted  at  the  ACE  meeting 
at  the  Astor  Hotel  in  New  York  last 
Dec.  12. 

Marshall  Fine  of  Associated  The- 
atres was  chairman  of  this  first  area 
ACE  meeting,  assisted  by  co-chairmen 
Jack  Armstrong  of  Bowling  Green 
and  Gerald  Shea  of  New  York.  The 
resolution  also  supported  recommen- 
dations and  suggestions  submitted 
by  some  of  the  28  exhibitors  repre- 
senting some  220  theatres  who  at- 
tended both  the  meeting  and  the 
buffet  luncheon  at  which  the  three 
chairmen  were  hosts. 


TENT  TH 

Variety  Club  Neu 


PHILADELPHIA  -  Variety 
was  climaxed  in  the  Quaker  Ci 
the  annual  banquet  of  the  local 
which  honored  retiring  chief  1 
Samuel  E.  Diamond  and  newly-e 
Leo  B.  Beresin.  Lieut.  Gov.  Re 
of  Nevada  was  the  guest  speakei 
principal  address  was  delivere 
George  W.  Eby,  chief  barki 
Variety  Clubs  International. 

A 

NEW  ORLEANS-The  fifth  a 
banquet  and  installation  of  Ter 
45  will  be  held  on  Saturday  at 
headquarters.  Officers  are:  C, 
Nungesser,  chief  barker;  Bi" 
day,  assistant  chief  barker;  S| 
Wright,  second  assistant;  Carl; 
bry,  dough  guy,  and  W.  A.  "j 
Hodges,  property  master. 

Rule  Theatre  Tax 

( Continued  from  page  1 ) 
fraction  of  10  cents.  Since  five 
is  not  considered  a  major  fractioi) 
Service  said,  the  tax  would  have 
four  cents  on  $1.45  or  five  cenH 
$1.46,  and  it  is  therefore  "fmpol 
to  have  a  proper  charge  of  $| 
The  Service  pointed  out  that  the! 
reasoning  made  it  impossible  to  li 
total  charge— admission  price  ph 
-of  $2.05,  $2.60  or  $3.15. 

Tax  Greater  Than  Actually  Ow 

Sale  of  tickets  showing  a  pri; 
$1.45  and  a  tax  of  five  cents  v 
the  Service  said,  "result  in  the  c 
tion  of  a  greater  amount  of  tax 
that  which  is  legally  owing." 

The  Service  also  republishe 
earlier  ruling  that  the  old  rate  ( 
applies  to  any  tickets  sold  before 
1,  1959,  even  if  the  actual  adm» 
was  to  take  place  after  Jar. 
The  tax  applies,  the  Service  sail 
the  payment  and  not  to  the  adm 
itself.  Therefore,  the  $1  exclusio: 
acted  by  Congress  last  year  v 
apply,  it  declared,  only  to  payr 
actually  made  after  Jan.  1. 

Say  Many  Queries  Receive 

It  said  that  despite  earlier  pul 
of  this  fact,  it  had  received  num 
queries  on  this  point  from  theatre: 
ing  tickets  on  an  advance  sale  ba 

$75  Millions  Suit  Ba 
On  Keller-Dorian  Col 

Treble  damages  of  $75,000,00 
asked  in  an  anti-trust  action 
U.S.  District  court  here  yesterds 
Moviecolor,  Ltd.,  against  Eai 
Kodak,  Technicolor,  Inc.,  and  Te 
color  M.  P.  Corp. 

The  plaintiff,  now  in  proce: 
liquidation  in  England,  base: 
charges  on  alleged  violations  of 
trust  laws  involving  licensing  o 
Keller-Dorian  color  process. 
French  color  process  was  the  c 
of  extensive  litigation  some  10 
ago. 


January  23,  1959 


Motion  Picture  Daily 


bany  Groups 

( Continued  from  page  1 ) 
ithe  CBS  radio  program  "The 
™Vss  of  Sex." 

Flick,  former  director  of  the 
tment's  motion  picture  division, 
esignated  by  Dr.  James  E.  Allen, 
:ate  Education  Commissioner,  to 
ikent  the  latter  at  a  playback  of 
Ief  1  be"  in  WROW's  studios. 

:  local  Columbia  outlet  invited 
nissioner  Allen,  Albany  clergy- 
npresentatives  of  women's  clubs 
ithers,  to  listen  to  the  recording, 

0  express  their  opinions  on  the 
ality  of  its  broadcasting. 

1  consensus  being  negative, 
ber  George  M.  Perkins  an- 
l-ed  the  program  would  not  again 

Teniired,  but  the    tape   would  be 
ble  for  study  and  other  special 

ling  it  "an  extension  of  the  Jelke 
j  poorly  done  and  a  grave  reflec- 
on    hundreds    of  high-minded 
?ss  men,"   Dr.  Flick   said  the 
should  be  entitled  to  "equal 
for    a    reply."    The  program 
Id  to  Flick  "chiefly  designed  for 
tation  purposes." 

\  Acquires  39 
ish  Films  for  TV 


•group  of  39  pictures  produced 
--eat  Britain,  has  been  acquired 
:elevision    presentation    in  the 
d  States  by  National  Telefilm 
iates,    Inc.,   Oliver    A.  Unger, 
president  announced  yesterday, 
ajority  of  the  films  were  pro- 
-  1  in  the  post-1948  period.  Unger 
the  announcement  at  the  Na- 
Telefilm    Associates  annual 
i  lolder  meeting  here, 
erations   of  NTA   for   its  first 
quarter  ending  Oct.  31,  1958, 
id  a  net  profit  of  $1,364,887,  or 
:    per  share  on  1,099,611  shares 
Mi  outstanding,    according    to  A. 
r  Jaiiflu. 

IB  luded  in  this  profit  is  a  capital 
-dnijiof  $1,144,756  net  of  applicable 
:  it  inses    and   taxes,    or    $1.04  per 
,    resulting    from    the    sale  of 
s  contract  to  purchase  Associat- 
rtists  Productions  stock.  Net  op- 
g    income    from  consolidated 
ece"*ltions  amounted  to  $220,131  or 
nts  per  share. 

$269,577  for  Quarter 

ale  blip  the  quarter  ending  Oct.  31, 
I  net  operating  income  was  S269,- 
D«   or  26  cents  per  share  on  the 
,350    shares    then  outstanding, 
exhibition  contracts  during  the 
er  rose  to  $5,479,312,  as  com- 
,-,  ,i  to  $4,310,604  a  year  ago. 
mmenting  on  the  NTA  acquisi- 
of  British   films,  Unger  stated, 
Hollywood  has  not  been  able  to 
e  the  problem  of  the  post  '48 
re  films,  we  have  turned  to  our 
sh  friends  and  have  purchased 
Associated  British  Picture  Cor- 
ion,  Ltd.,  a  fine  group  of  39 
n  pictures,  most  of  them  pro- 
1  in  the  post  '48  period.  It  is 
xpectation  to  release  these  films 
Spring  of  1959." 


Television  Today 


Gruskin  Tells  of 
Plans  for  TV 

George  Gruskin,  who  until  nine 
days  ago  had  been  a  radio  TV  exec- 
utive at  the  William  Morris  Agency 
for  27  years,  told  newsmen  over  the 
luncheon  table  at  "21"  yesterday  he's 
setting  up  "George  Gruskin  and  Asso- 
ciates" for  creative  programming, 
sales,  and  financing  of  television  mo- 


tion pictures.  He  said  he  will  bring 
together  the  talents  of  production, 
direction,  and  acting,  and  represent 
personalities  ■  as  he  formerly  did  at 
the  agency. 

He  added  about  30  independent 
"packages"  have  agreed  to  become 
"inter-associated"  and  in  some  in- 
stances to  pool  talents.  He  said  he 
is  protecting  the  "independents"  of 
the  field.  He  introduced  producer 
Sylvester  "Pat"  Weaver,  attorney  John 
Wilder,  actor  Eddie  Albert,  and  others 
among  his  guests.— f.  e.  s. 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN 


IF  THE  propensity  for  wishful  thinking,  daydreaming  or  rooting  for 
that  ship  to  come  in  is  still  considered  by  the  haute  monde  as  pro- 
vincial and  corny,  that  seems  to  set  okay  with  the  Corn  Products  Com- 
pany. They've  just  renewed  for  another  year  on  the  NBChannels  co- 
sponsorship  of  four  quizzers,  "It  Could  Be  You,"  "Queen  For  A  Day," 
"Treasure  Hunt"  and  "The  Price  Is  Right."  Agency  for  Corn  Products 
is  Lennen  &  Newell.  .  .  .  William  A.  Cornish,  who  started  hisTVcareer 
back  in  1948  with  the  DuMont  Network,  later  joining  Edward  Petrie  & 
Co.  and  with  Official  Films  since  1955,  has  been  named  director  of  na- 
tional sales  for  Flamingo  Telefilms  Sales  bv  Prexy  Herman  Rush.  .  .  . 
The  adage,  quote:  "And  a  little  child  shall  lead  them"  unquote— is  de- 
finitely TRUEVILLE.  In  fact,  according  to  linguistic  scientist  Dr.  Frank 
Baxter  (Dr.  Linguistics  on  next  Monday  night's  "The  Alphabet  Con- 
spiracy" sponsored  by  the  Bell  System  Science  Series  TVia  NBC)  of  the 
5,000  different  languages  in  the  world,  ONLY  babies  speak  the  same 
"language"  but  adopt  the  speech  of  their  elders  as  they  grow  older. 
Hence  "baby  talk"  and  music  are  the  ONLY  universal  languages,  (sing 
to  us,  babv.)  .  .  .  After  a  quarter  century  with  the  William  Morris 
Agency,  genial  George  Gruskin  has  resigned  to  open  his  own  firm  as 
motion  picture  and  TV  consultant,  specializing  in  "creative  production 
and  programming."  ...  As  a  result  of  signing  a  new  recording  contract, 
lark  Marv  Griffin  will  find  himself  in  the  90  per  cent  income  bracket. 
(A  feller  can  easily  WAX  eloquent  in  such  a  position.)  .  .  . 

ft      it  it 

Easily  one  of  the  most  popular  lads  out  Hollywood  way  is  a  fellow 
named  Sam  Laine,  who  promotes  the  wares  of  MGM  Recording  Artists. 
Sam  is  Frankie  Laine's  brother  and  the  way  he  corrals  extra  spins  for 
the  MGM,  Lion,  Cub  and  Metro  platters  is  "Music  to  the  ears  of  MGMo- 
guls."  .  .  .  News  NBCommentator  Bob  Wilson  has  just  narrated  an  Army 
Signal  Corps  telefilm,  "Alaska,  the  49th  State."  .  .  .  Benrus  will  introduce 
a  new  concept  to  the  public  via  a  breakfast  press  conference  Thursday, 
Jan.  29,  at  the  Waldorf-Astoria  Hotel  in  Gotham.  .  .  .  Who  said  Westerns 
have  had  it?  Not  only  are  they  shooting  more  telefilms  of  the  "wide  open 
spaces"  but  after  27  years  of  film  making  as  star,  Bette  Davis  will  make 
her  "western  debut"  in  the  title  role  of  "The  Ella  Lindstrom  Story,"  on 
the  Feb.  4  presentation  by  the  Ford  Dealers  of  "Wagon  Train."  .  .  . 
NBCelebrating  its  fifth  year  on  the  nets,  "The  Bob  Cummings  Show," 
next  Tuesday  will  have  as  a  special  guest  Art  (People  Are  Funny)  Link- 
letter.  .  .  .  Joan  Evans,  daughter  of  playwright  Dale  Eunson  and  former 
movie  publicist  Katherine  Albert,  has  been  named  to  play  opposite  Guy 
Williams  in  four  forthcoming  "Zorro"  episodes  to  be  telefilmed  by  Walt 
Disney  for  the  ABChannel.  .  .  .  Mary  Kate  Cleary,  beautiful  teen-age 
daughter  of  the  late  songhit  writer,  Michael  H.  Cleary  and  prexy  of  the 
Johnny  Andrews  Club,  pens  an  excited  letter  about  the  fact  that  at 
WMAX,  Grand  Rapids,  deejay  Bob  Martz  is  "not  only  rated  the  most 
with  us  kids  here,  but  he  looks  like  Dick  Clark's  twin  brother."  (In  this 
case  X  Martz  the  Spot  —no?)  .  .  . 


Who's  Where 


Sig  Frohlieh  has  been  elected  a 
vice-president  of  Fryman  Enterprises, 
Hollywood  it  is  announced  by  Red 
Doff,  president  of  the  independent 
motion  picture  and  TV  producing 
company.  Frohlieh  will  be  in  charge 
of  the  development  of  new  television 
film  series. 

□ 

John  A.  Patterson,  sales  manager 
for  WPIX-11,  has  been  elected  vice- 
president  in  charge  of  sales,  F.  M. 
Flynn,  publisher  of  the  "New  York 
News"  and  president  of  WPIX,  Inc., 
has  announced. 


Robert  H.  Paasch,  formerly  of 
WRCV-TV,  Philadelphia,  has  been 
named  chief  engineer  of  WCKT, 
Miami.  He  succeeds  the  late  Milton 
Scott.  Frank  Howell  is  new  local 
sales  manager  of  Wometco's  WTVJ. 
Ken  Bagwell  succeeded  Howell  in  his 
former  position  as  national  sales  man- 
ager. 

□ 

William  A.  Cornish  has  been  ap- 
pointed director  of  national  sales  for 
Flamingo  Telefilm  Sales,  it  was  an- 
nounced by  Herman  Rush,  president. 
Cornish  was  formerly  with  Official 
Films  where  he  had  been  a  national 
account  executive  since  1955. 


Melvin  Danheiser  has  been  named 
administrative  assistant  to  Sidney 
Kramer,  director  of  foreign  distribu- 
tion and  film  coordinator  of  National 
Telefilm  Associates,  Inc.  Danheiser 
joins  NTA  following  a  long-time  as- 
sociation with  RKO  Radio  Pictures. 


The  appointment  of  Frank  Hussey 
as  an  account  executive  in  the  New 
York  office  of  CBS  Television  Spot 
Sales  was  announced  by  Bruce  Bryant, 
general  manager  of  CBS  Television 
Spot  Sales. 


Deny  'Playhouse  90' 
To  Be  Dropped  by  CBS 

"Playhouse  90"  will  definitely  be 
on  the  CBS  Television  Network  next 
season  on  Thursdays  from  9:30  to 
11:00  P.  M.,  EST,  Hubbell  Robinson, 
Jr.,  executive  vice-president  in  charge 
of  network  programs,  said  yesterday. 
Robinson  said  he  issued  the  statement 
to  deny  published  reports  and  rumors 
that  the  program  was  going  off  the 
air. 

He  added  that  the  series  might  be 
cut  from  39  to  26  new  programs  "in 
order  to  make  room  for  additional 
programming  of  a  similar  quality." 


Motion  Picture  Daily 


Friday,  January  23. 


REVIEWS 


Tokyo  After  Dark 

Herman-Segal — Paramount 

Hartford,  Jan.  22 

The  time  is  now,  the  setting  Japan, 
the  principal  characters  both  Ameri- 
cans and  Japanese,  and  the  story 
theme  concerns  the  dilemma  of  an 
American  G.I.,  who  accidentally  kills 
a  Japanese  national. 

This  is  a  Norman  T.  Herman  and 
Marvin  Segal  production,  based  on  a 
Herman-Segal  script,  and  directed 
with  showmanship-wise  touches  by  the 
former.  Exploitation  values  are  read- 
ily apparent.  Americans  Richard  Long 
and  Lawrence  Dobkin  and  Japanese 
Michi  Kobi  and  Nobu  McCarthy 
(most  recently  seen  in  another  Para- 
mount attraction,  "The  Geisha  Boy") 
top  the  cast. 

Michi  Kobi,  singer  in  a  Tokyo  night 
club,  is  engaged  to  American  military 
police  sergeant  Richard  Long.  When 
drunken  GIs  cause  trouble  in  the  bis- 
tro, the  owner  urges  American  news- 
paperman Paul  Dobov  to  talk  Long 
out  of  reporting  the  incident.  The  two 
Americans  seem  to  have  a  strong  dis- 
like for  each  other.  Duty-bound  Long 
reports  the  happening. 

In  an  expansive  mood,  Long  drives 
to  the  shopping  quarter  to  acquire  a 
gift  for  Miss  Kobi.  Returning  to  his 
jeep,  some  teen-aged  Japanese  are 
loitering  and  in  the  ensuing  confusion, 
Long's  gun  is  accidentally  discharged, 
killing  a  youth. 

From  this  point,  events  and  conver- 
sation are  comparable  indeed  to  the 
reams  of  copy  emanating  out  of  wire 
service  bureaus  in  Tokyo  and  other 
points  where  American  military  per- 
sonnel have  encountered  native  resent- 
ment, antagonism  and  the  like.  A  blind 
teacher,  Japanese,  finally  convinces  an 
escaping  Long  that  elusiveness  is  not 
patriotic  manliness,  and  the  subdued 
soldier  returns  to  face  the  authorities, 
knowing  in  the  process  that  Miss  Kobi 
will  be  standing  by. 
Running  time,  80  minutes.  General 
classification.  Release,  in  January. 

A.  M.  W. 


Paratroop  Command 

Amer. — Int'l. 

Hartford,  Jan.  22 
A  pictorial  salute  to  World  War  IPs 
airborne  infantry,  this  James  H.  Nich- 
olson-Samuel Z.  Arkoff  production  is 
toplined  by  Richard  Bakalyan,  previ- 
ously seen  in  a  number  of  AIP  presen- 
tations and  consequently  something  of 
marquee  strength,  particularly  in  those 
action  situations  that  have  played  and 
properly  exploited  such  product. 

The  story  and  screenplay,  by  pro- 
ducer Stanley  Shpetner,  concentrates 
on  the  African  and  Sicilian  invasions 
of  1942-43  by  paratroopers.  For  more 
personalized  emphasis,  the  story  fo- 
cusses  on  a  half-dozen  men,  including 
Bakalyan,  Jim  Beck  and  Ken  Lynch. 

After  jumping  into  Africa,  one  of 
the  invaders— Beck— casts  off  his  GI 


Screen  Gems 

( Continued  from  page  1 ) 
was  partially  granted  to  the  extent 
that  Screen  Gems  distribution  to  tele- 
vision of  Universale  pre-1948  films  is 
required  to  maintain  the  status  quo. 
This  is  without  prejudice  to  the  gov- 
ernment to  apply  to  the  court  for  fur- 
ther injunctive  relief  should  subse- 
quent facts  develop  warranting  re- 
newal of  its  motion. 

Limited  to  50  in  Six  Months 

In  effect,  Screen  Gems  is  restrained, 
pending  trial  and  determination  of  the 
case,  from  sublicensing  additional  Uni- 
versal films  at  a  rate  greater  than  50 
films  in  any  six  months  period,  which 
approximates  the  licensing  rate  under 
the  Screen  Gems-Universal  agreement 
up  to  now. 

The  court  also  allowed  the  parties 
three  months  to  prepare  for  trial  and 
left  open  to  Screen  Gems  the  right 
to  apply  for  relief  in  the  event  the 
government  delays  unduly  in  going 
to  trial. 

The  government  charges  in  its  suit 
that  the  Screen  Gems-Universal  pre- 
'48  film  deal  unlawfully  reduces  com- 
petition in  the  distribution  of  films 
to  television.  Screen  Gems  is  a 
wholly  owned  subsidiary  of  Columbia 
Pictures  and  distributes  the  latter  com- 
pany's pre-1948  backlog  to  TV  also. 

Schimel  for  Universal 

Judge  Arthur  Schwartz  of  the  law 
firm  of  Schwartz  &  Frohlich  repre- 
sents Screen  Gems  in  the  action,  and 
Adolph  Schimel,  Universal  vice-pres- 
ident and  general  counsel,  argued 
against  the  motions  for  that  company. 

Technicolor  Veterans 
Will  Be  Dined  Today 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  22.  _  Dr. 
Herbert  T.  Kalmus,  president  and 
general  manager  of  Technicolor  Corp., 
will  host  a  luncheon  tomorrow  to 
honor  nine  employees  who  have  been 
with  the  company  for  25  years. 

Attending  will  be  Robert  Riley, 
vice-president  in  charge  of  motion 
picture  sales  (Hollywood)  and  direc- 
tor of  studio  operations,  and  Paul  W. 
Fassnacht,  Hollywood  plant  manager. 

uniform  in  favor  of  Nazi  garb,  think- 
ing the  action  will  help  further  Allied 
advance.  During  the  ensuing  confu- 
sion, Bakalyan  inadvertently  kills 
Beck,  and  from  this  point  on,  fellow 
paratrooper  Jack  Hogan  warns  Bakal- 
yan that  he's  doomed  for  certain  death. 
When  the  remaining  men  hit  Sicily, 
Hogan  tries  an  unsuccessful  attempt  on 
Bakalyan's  life. 

In  time,  most  of  the  crew  is  killed 
off,  via  one  encounter  or  another.  Ba- 
kalyan dies  after  completing  an  impor- 
tant mission,  realizing  in  the  action 
that  he  has  lived  up  to  his  own  per- 
sonal code. 

William  Witney  directed  and  Herb 
Mendelson  served  as  production  man- 
ager. 

Running  time,  83  minutes.  General 
classification.  Belease,  in  January. 

A.  M.  W. 


Congressmen  Pay 
Tributes  to  DeMille 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  22.-Members 
of  Congress  bemoaned  the  death  of 
producer  Cecil  B.  DeMille. 

Senator  Kefauver  (D.,  Tenn. ), 
terming  him  "a  giant  among  movie- 
makers," said  that  "his  pictures  made 
the  American  movie  an  international 
commodity." 

"Best  known  for  his  great  Biblical 
dramas,"  Kefauver  continued,  "this  son 
of  a  minister  proved  that  the  story  of 
religion,  the  story  of  the  founding  of 
Christianity,  had  universal  appeal  to 
people  of  all  races  and  religions." 

Rep.  Roosevelt  (D.,  Calif.)  said  De- 
Mille's  death  "takes  from  our  national 
scene  one  of  those  few  gifted  enough 
to  give— in  entertainment  form— a 
panoramic  view  of  the  great  events  of 
history.  His  contribution  to  our  nation- 
al life  and  the  enrichment  he  brought 
to  many  Americans  will  be  his  lasting 
memorial." 

Legion  Puts  'Adultery' 
In  'C  Classification 

The  National  Legion  of  Decency 
yesterday  announced  it  has  placed  the 
NTA  Pictures'  release,  "A  Question  of 
Adultery,"  in  its  "Class  C"  or  "Con- 
demned" category. 

Explaining  its  objection  to  the  film 
the  Legion  said:  "The  subject  matter 
of  this  motion  picture  is  artificial  in- 
semination by  donor  (AID).  The  emo- 
tional arguments  of  the  sympathetic 
characters  in  the  film  are  directed 
toward  justifying  this  practice  both 
morally  and  legally. 

"In  a  1956  allocation  to  the  Second 
World  Congress  on  Fertility  and 
Sterility,  the  late  Pope  Pius  XII 
taught  that  'artificial  insemination  vio- 
lates the  natural  law  and  is  illicit  and 
immoral." 

SMPTE  Names  Two  for 
Unexpired  Terms 

The  board  of  governors  of  the  Socie- 
ty of  Motion  Picture  and  Television 
Engineers  has  named  G.  Carleton 
Hunt,  General  Film  Labs.,  Hollywood, 
financial  vice-president  of  the  organi- 
zation. Hunt  will  complete  the  unex- 
pired term  of  SMPTE  executive  vice- 
president  J.  W.  Servies  of  National 
Theatre  Supply  Co. 

Also  named  to  fill  an  unexpired  term 
is  S.  P.  Solow,  Consolidated  Film  In- 
dustries, Hollywood,  who  replaces 
Reid  H.  Ray,  Reid  H.  Ray  Film  Indus- 
tries, St.  Paul,  as  treasurer  of  the 
SMPTE.  Ray  is  now  convention  vice- 
president. 

'Hanging'  Promotion 

Warner  Bros.,  Columbia  Records 
and  Ballantine  Books,  publishers  of 
"The  Hanging  Tree,"  have  joined  in  a 
three-way  promotional  effort,  backing 
the  film,  the  book  and  the  record  of 
the  same  title.  Four  hundred  disc 
jockeys  throughout  the  country  have 
received  hard-cover  editions  of  Doro- 
thy M.  Johnson's  book  and  the  Colum- 
bia recording  of  the  title  song  from  the 
film,  sung  by  Marty  Robbins. 


Exhibitor  Urn 

(Continued  from  page  1) 
the  telecast  by  several  thousand  | 
tres,  with  the  result  that  the  tt 
had  an  audience  exceeding  70,0( 
viewers.  The  goal  for  this  year'.vj 
paign  is  to  surpass  last  year's  r^ 
McCarthy  said. 

Exhibitors  who  have  already 
to  serve  as  chairmen  of  telecast  pj 
tion  committees  are  as  follows:  ' 

Arizona,  George  M.  Aurelius, 
nix;  Arkansas,  K.  K-  King,  S,j 
California,  William  H.  Thedfon 
Angeles;  Colorado,  Robert  W.  Ii| 
Denver,  and  Larry  A.  Starsmore ,"' 
rado  Springs;  Connecticut,  Ha  , 
Shaw,  New  Haven;  District  of  Cl 
bia,  Marvin  J.  Goldman,  Washi 
Illinois,  David  B.  Wallerstein. 
cago. 

Drawn  from  AH  Sections 

Also,  Indiana,  R.  T.  Lochry,  Ijj 
apolis;  Iowa,  D.  B.  Knight! 
Moines;  Kentucky,  Ralph  E.  Mc 
han,  Irvine,  and  Gene  Lutes, 
fort;  Louisiana,  Maurice  F.  Baril 
Orleans;  Maine,  C.  J.  Russell,  Jr 
gor;  Maryland,  James  L.  Whittle 
son;  Michigan,  Harold  H.  Brov 
Henry  Capogna,  Detroit;  Mini 
Charles  Winchell,  Minneapolis ; 
sissippi,  A.  L.  Royal,  of  Meridic 

Also,  New  Mexico,  Nathan  C. 
Santa  Fe,  and  Ed  Kidwell,  R|j 
Albany,  Elias  Schlenger;  Nortj 
kota,  F.  E.  Wetzstein,  Mandan 
Frank  Murphy,  Cleveland;  Pfl 
vania,  Edward  Emanuel,  Philad 
Texas,  Kyle  Rorex,  Dallas;  Utal 
Krier,  Salt  Lake  City,  and  Jack  S 
Denver;  Virginia,  Carlton 
Richmond,  and  Syd  Gates,  N 
Washington,  Oscar  Nyberg,  Sea  ; 

Lopert  Films  Movii 

Lopert  Films,  Inc.  will  mov  ; 
their  present  location  here  to 
quarters    in    the  penthouse 
formerly  occupied  by  Decca  H 
at  50  West  57th  Street  in  Man 
It  is  expected  that  the  transfer,) 
new  location  will  be  comple 
Feb.  16.  Plans  for  a  greatly  ex;j 
distribution    -    production  op| 
made  it  mandatory  that  the  CrJ 
seek  much  large  quarters,  ac«' 
to  Ilya  Lopert,  president  of 
Films. 


'Man9  Big  in  Chica 

Warner  Bros.  "The  Old  M 
the  Sea,"  which  had  its  first 
release  engagement  at  the  R( 
Theatre  in  Chicago,  is  expe<| 
register  a  gross  of  $25,000  in 
tial  week,  the  company  said  h< 
terday.  The  picture  took  in 
for  its  first  weekend  alone,  i 
or  zero  weather.  It  has  pr^ 
been  shown  at  other  theatres  i 
served-seat  basis  only. 


Fox  Names  Montem 

HOLLYWOOD,  Jan.  22.  -  I 
Montemurro  has  been  named 
manager  at  20th  Century-Fox. 
ceeds  Fred  Fox,  who  has  beei 
ferred  to  the  company's  Weste 
nue  studio  in  the  same  capacit 


3hi 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  JANUARY  26,  1959 


TEN  CENTS 


bins  Announces 

panded  NSS 
ogram  for 
d  to  B-B 


>e-Point  Plan  to  Hypo 
mue,  Audience  Interest 

^expanded  program  by  National 
\  Service  to  cooperate  with  ex- 
s  in  building  box  office  revenues 
'ealed  at  the  weekend  by  Burton 
bins,  vice-president  in  charge  of 
bobbins  said  that  the  entire  Na- 
i  Screen  sales  organization  has 
Receiving  intensive  briefings  for 

months  on  new  methods  of 
'g  with  exhibitors  to  stimulate 

returns  in  three  ways: 
ticrease  the  volume  of  boxoffice 
Jons. 

boost    food    and  refreshment 


.  •  ncourage  special  promotions  to 
,J  additional  audience  interest, 
[wins'  announcement  was  timed 
(icide  with  the  presentation  to 
ied  States  Drive-in  Convention 
J  (  Continued  on  page  2 ) 


ine  Parish  Program 
"Urns'  Moral  Tone 

? 

]   From  THE  DAILY  Bureau 

ANGELES,  Jan.  25  A  priest 

:   of  the  National  Legion  of  De- 
Catholic     film  evaluating 
"    ,  outlined  a  parish  program  of 
hicflHto  uplift  the  moral  tone  of  mo- 
iures.  Msgr.  John  Devlin,  the 
'  fs  West  Coast  secretary,  urged 
diocesan  Council  of  Catholic 
here  to  keep  a  sharp  eye  on 
ighborhood  theatres, 
condemned  movie  comes  to 
(Continued  on  page  2) 

Strong  Opposition 
i.  Y.  TV  Censor  Bill 


Special  to  THE  DAILY 

ANY,  N.  Y.,  Jan.  25.  -  Strong 
ion  by  commercial  television 
expected  to  the  bill  in- 
d  here  by  A.  Bruce  Manley, 
ia  Republican,  calling  for  the 
of  all  television  programs 

t  " 


those  dealing  with  current 
news  and  sports— on  stations 
{Continued  on  page  6) 


TV  Begins  to  Make  Inroads  in  Mexico; 
Film  Industry  Seeks  Means  to  Fight  Back 

By  LUIS  BECERRA  CELIS 
MEXICO  CITY,  Mex.,  Jan.  25.— The  motion  picture  industry  is  beginning  to 
feel  the  effects  of  competition  from  television  here  and  is  trying  to  find  means 
of  fighting  back. 

In  the  provinces,  for  instance,  where  TV  has  been  somewhat  of  a  novelty,  it 
is  becoming  a  common  sight.  Television  sets  have  been  installed  at  the  doors 
of  parages  and  shops,  where  the  owners  charge  a  small  rate  of  25  or  50  centavos 
(2.5  or  4.1  cents).  Some  restaurants  and  bars  are  also  attracting  extra  clientele 
by  installing  sets. 

In  Mexico  City  the  same  situation  is  quite  common  in  the  poorer  sections  of 
town,  where  a  few  enterprising  shopowners  have  added  this  line  to  their  regular 
business.  In  cities  like  Torreon  more  than  1,000  situations  operating  under 
these  conditions  have  been  found. 

Exhibitors  now  recognize  the  seriousness  of  the  competition,  but  a  solution 
seems  still  to  be  very  far  away.  On  top  of  this,  mayors  of  some  towns  seem  to 
think  that  cinemas  are  a  most  profitable  business  and  raise  their  taxes  often 
without  justification.  Theatre  people  are  urging  the  Government  to  do  some- 
thing to  remedy  this  situation. 


'(/'  Safes  Meet  Gets 
Underway  Here  Today 

Universal  Pictures'  week-long  sales 
conference  to  map  distribution  and 
promotion  plans  for  the  coming  months 
will  get  underway  at  the  home  office 
here  today  with  the  company's  re- 
gional sales  managers,  its  home  office 
sales  executives  and  its  promotional 
executive  participating. 

Henry  H.  Martin,  Universale  gen- 
eral sales  mauager,  is  presiding  at  the 
meetings. 

Milton  R.  Rackmil,  president  of 
Universal,  who  has  just  returned  to 
New  York  from  a  series  of  policy  and 
planning  meetings  with  Universal  ex- 
ecutives in  Japan,  Australia  and  Eu- 
rope, will  address  the  opening  ses- 
sion of  the  sales  conference. 

David  A.  Lipton,  Universal  vice- 
president,  who  will  outline  promotion- 
(Continued  on  page  7) 


1200  Catholics  Attend 
Communion  Breakfast 

Over  1200  Catholics  of  the  motion 
picture  industry  attended  the  ninth 
annual  Communion  Breakfast  for 
members  of  the  industry  in  the  New 
York  area  yesterday  in  the  grand  ball- 
room of  the  Waldorf  Astoria.  The 
breakfast  followed  9  A.M.  Mass  at 
St.  Patrick's  Cathedral. 

Speakers  were  the  Rev.  Robert  I. 
Gannon,  S.  J.,  former  president  of 
Fordham  University  and  noted  public 
speaker,  and  Cyril  Ritchard,  actor. 

Edward  E.  Sullivan,  publicity  di- 
rector for  20th  Century-Fox  was  mas- 
ter of  ceremonies. 

Guests  of  honor  on  the  dais  in- 
cluded Ricardo  Montalban,  Merv 
Griffin,  Horace  McMahon,  Thomas 
Hayward,  Lisa  Di  Giulio,  Kate  Came- 
ron, Florence  Henderson  and  Anita 
Colby. 


Business  Building  for  the  Drive-ins 
To  Be  Theme  at  New  England  Meet 


Special  to  THE  DAILY 

usiness  Building  is  to  be  the  theme  of  the  fifth  annual 


BOSTON,  Jan. 

meeting  of  the  Drive-in  Theatre  Association  of  New  England 
Allied,  at  the  Hotel  Bradford  on  Tuesday,  Feb.  17 

Luncheon  will  be  served  at  1  P.M. 
Showmanship  and  exploitation  will 
also  have  top  priority  on  the  program. 
Julian  Rifkin  is  the  chairman,  and  the 
committee  includes  Edward  W.  Lider, 
Henry  Gaudet  and  Norman  Glassman. 

Carl  Goldman,  executive  secretary 


unit  of  national 


of  Independent  Exhibitors,  Inc.,  is 
the  coordinator.  All  drive-in  owners 
and  managers  in  the  New  England 
area  are  invited  to  attend,  whether 
or  not  they  are  members  of  IENE  and 
the  Drive-in  Association. 


Opens  Today 

Expect  Good 
Attendance  at 
Allied  Meet 


Adams  Keynoter;  Stress 
Is  on  Business-Building 

By  SHERWIN  KANE 

PITTSBURGH,  Jan.  25,-An  at- 
tendance of  several  hundred  exhibitors 
from  all  parts  of  the  country  appeared 
to  be  assured  as  committeemen  made 
last-minute  preparations  for  the  open- 
ing tomorrow  of  Allied  States'  national 
drive-in  theatres  convention  at  the 
Penn  Sheraton  Hotel  here. 

It  will,  in  effect,  be  Allied's  only  na- 
tional convention  of  1959,  since  the 
annual  meeting  customarily  held  in  the 
fall  will  be  eliminated  this  year,  in 
preparation  for  a  joint  conventional 
and  chive-in  theatre  conclave  in  the 
fall  of  1960. 

Horace  Adams,  Allied  president, 
will  deliver  the  convention's  keynote 
address  at  the  opening  session  tomor- 
( Continued  on  page  3) 


20th-Fox  Ad-Promotion 
Budget  Increased  33% 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  25.  -  An  in- 
crease of  33-1/3  per  cent  in  the  1959 
budget  for  advertising  and  promotion 
at  20th  Century-Fox  was  decided  at 
last  week's  final  meeting  between  New 
York  officers  of  die  corporation  and 
studio  officials,  at  which  time  a  record 
$66  million  budget  for  production  and 
release  for  the  year  was  announced. 

The  advertising  and  promotion  will 
approximate  10  per  cent  of  the  cor- 
poration's total  production  and  release 
expenditure. 


Wm.  Miller  Roxy  V.-P. ; 
Three  Others  Promoted 

William  L.  Miller,  25-year  veteran 
with  the  Roxy  Theatre  here,  has  been 
named  vice-president  in  charge  of 
theatre  operations,  it  was  disclosed  on 
Friday  by  Robert  C.  Rothafel,  man- 
aging director  of  the  house,  and  Leon 
Brandt,  executive  vice-president,  who 
(Continued  on  page  2) 


■2 


Motion  Picture  Daily 


Monday,  January  26, 


PERSDML 
MENTION 


T>  OBERT  SHAPIRO,  managing  di- 
•tv  rector  of  the  Paramount  Theatre, 
Times  Square,  left  here  for  the  Coast 
on  Friday  for  a  10-day  visit. 

• 

James  H.  Nicholson,  president  of 
American  International  Pictures,  will 
leave  Hollywood  tomorrow  for  Pitts- 
burgh, where  on  Wednesday  he  will 
address  the  delegates  to  the  Allied 
convention. 

• 

Bernard  M.  Kamber,  head  of  ad- 
vertising-publicity for  Hecht-Hill- 
Lancaster,  will  leave  New  York  today 
for  London. 

• 

Edward  L.  Hyman,  vice-president 
of  American  Broadcasting-Paramount 
Theatres,  and  Bernard  Levy,  his  as- 
sistant, are  in  Boston  from  New  York. 


Mrs.  Walt  Framer,  wife  of  the 
TV  producer,  gave  birth  to  a  girl  on 
Friday,  their  seventh  child. 


Danny  Kaye  returned  to  New  York 
on  Friday  from  Europe  and  Israel. 
• 

Ted  Rogers,  head  of  production  for 
Independent  Television  Corp.,  has  ar- 
rived in  Hollywood  from  New  York  to 
set  up  ITC  headquarters  on  the 
Coast. 

• 

David  E.  Rose,  producer,  left  New 
York  over  the  weekend  for  Holland. 


Ben  Coleman,  manager  -  buyer- 
booker  of  the  Carman  Drive-in  Thea- 
tre, Guilderland,  N.  Y.,  has  left  there 
for  a  vacation  in  Florida. 


Joseph  Friedman,  Paramount  na- 
tional exploitation  manager,  last  night 
left  New  York  for  Detroit  and 
Chicago. 

• 

Milton  Goldstein,  international 
sales  coordinator  for  "The  Ten  Com- 
mandments," will  leave  here  for  Lon- 
don tomorrow. 


CineMiracle  for  State 

Loew's  State  Theatre  here,  currently 
undergoing  an  extensive  remodeling 
program,  is  to  be  equipped  for  Cine- 
Miracle  as  well  as  Todd-AO,  as  previ- 
ously reported.  The  theatre  will  thus 
be  prepared  to  show  films  in  these 
special  processes  as  well  as  Camera 
65,    CinemaScope,    VistaVision  and 


regui 


ide-screen.   The   State  will 


reopen  in  March. 


NSS  Aids  B-B 


( Continued  from  page  1 ) 
in  Pittsburgh  tomorrow  by  Ben  Ashe, 
assistant  general  sales  manager,  of  Na- 
tional Screen  Service's  new  plans. 
Robbins  emphasized  that  National 
Screen  is  arming  its  salesmen  for  this 
campaign  with  an  entire  new  array 
of  promotional  tools  tailored  to  the 
needs  of  both  indoor  and  drive-in 
theatres. 

Typical  of  the  new  material  avail- 
able from  National  Screen  is  a  wide 
selection  of  full-color  promotional 
trailers  for  drive-ins.  These  include, 
in  part:  a  fully  animated  "Welcome 
Back"  trailer  for  Spring  drive-in  open- 
ings, f 
Four  in  Color 

Four  new  color  intermission  trailers 
designed  to  lure  patrons  out  of  their 
cars  and  into  concession  stands. 

"Add-A-Clip"  refreshment  trailers 
that  enable  exhibitors  to  show  giant 
full-color  blowups  of  their  particular 
refreshment  and  food  specialties— any- 
thing from  soft  drinks  to  hot  Bar-B-Q 
sandwiches— on  the  drive-in  screen 
during  intermissions. 

Robbins  also  made  known  plans  for 
the  large-scale  use  of  a  new  promo- 
tional approach  which  has  been  used 
very  effectively  throughout  the  Com- 
monwealth Circuit  in  Kansas  City.  It 
features  a  special  trailer-header  en- 
titled "Season's  Prevue."  In  Eastman 
Color,  this  trailer  utilizes  full  or- 
chestra fan-fare  music  combined  with 
lively  animated  effects.  It  is  designed 
for  use  in  combination  with  a  list  of 
trailerettes  plugging  coming  attrac- 
tions far  ahead. 

One  for  'Friday  the  13th' 

In  addition,  National  Screen  will 
provide  many  new  special-promotion 
trailers  for  1959,  in  both  color  and 
black  and  white.  Among  these  are  a 
special  "spook"  trailer,  for  plugging 
"Friday  the  thirteenth,"  or  other  spe- 
cial horror  shows,  and  a  live  "Easter 
Greetings"  trailer. 

Robbins  said  that  expanded  facilities 
for  producing  "Merchants'  Advertis- 
ing Intermission  Clock"  trailers  will 
also  be  reported  by  Ashe  to  the  con- 
vention. Approximately  225  back- 
grounds are  available  for  the  produc- 
tion of  motion  picture  screen  adver- 
tising for  local  merchants. 

Robbins  also  announced  major  plans 
for  the  expansion  of  the  National 
Screen  Service  Custom  Trailer  Divi- 
sion, in  response  to  a  steadily  increas- 
ing volume  of  orders  for  special  trail- 
ers. "We  realize  that  in  these  chang- 
ing times,  exhibitors  are  particularly 
anxious  to  entrench  their  theatres  in 
community  life,"  he  said. 

Stresses  Holiday  Promotion 

He  pointed  out  that  an  exhibitor 
is  taking  a  big  step  in  the  right  direc- 
tion when  he  employs  the  various  sea- 
sonal, holiday  and  special  promotion 
trailers  now  available  to  him.  "How- 


Guild  Lists  6  Directors 
As  Nominees  for  Award 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  25.-Six  mo- 
tion pictures  were  selected  for  direc- 
torial achievement  for  the  fourth  quar- 
ter of  1958,  according  to  an  announce- 
ment by  George  Sidney,  president  of 
the  Screen  Directors  Guild,  are  "Cat 
on  a  Hot  Tin  Roof"  ( Avon-M-G-M ), 
directed  by  Richard  Brooks;  "The  De- 
fiant Ones"  (Stanley  Kramer-UA),  di- 
rected by  Kramer;  "Gigi"  (Arthur 
Freed-M-G-M ),  directed  by  Vincente 
Minnelli;  "The  Inn  of  the  Sixth  Hap- 
piness" (20th-Fox),  directed  by  Mark 
Robson;  "I  Want  to  Live"  ( Figaro- 
UA),  directed  by  Robert  Wise;  "The 
Big  Country"  ( Anthony- Worldwide- 
UA),  directed  by  William  Wyler. 

Fourteen  feature  films  have  been 
nominated  in  1958  for  the  director's 
guild  annual  Directorial  Achievement 
Award.  Announcement  of  award  win- 
ner will  take  place  at  the  Guild's 
awards  dinner,  Feb.  7. 


'Rally'  Reported  Big 
In  First  Engagements 

20th  Century-Fox's  "Rally  Round 
the  Flag,  Boys!"  is  doing  top  business 
in  its  first  engagements  with  figures 
reported  by  theatre  managements  to 
be  ahead  of  such  other  top  Fox  re- 
leases as  "The  Man  in  the  Grey  Flan- 
nel Suit"  and  "Heaven  Knows,  Mr. 
Allison." 

Typical  "Rally"  grosses  are  as  fol- 
lows: Florida  Theatre,  Jacksonville, 
$9,272  in  the  first  week;  three  thea- 
tres in  Miami,  the  Carib,  Miami,  and 
Miracle,  a  combined  gross  of  $41,906 
for  the  first  week;  Harris  Theatre, 
Pittsburgh,  $1,776  opening  day;  and 
Malco,  Memphis,  $1,003  opening  day. 

To  Announce  Promotion 

Plans  for  a  joint  motion  picture- 
television  promotion  will  be  an- 
nounced by  "The  Price  Is  Right"  TV 
show,  Columbia  Pictures  and  the 
Goodson  and  Todman  organization  in 
a  trade  press  conference  at  the  Colum- 
bia home  office  tomorrow.  The  Co- 
lumbia film  involved  is  "Gidget."  Par- 
ticipating in  the  conference  will  be 
Bill  Todman,  Bob  Stewart,  producer 
of  "The  Price  Is  Right,"  and  Jonas 
Rosenfield,  Jr.,  executive  in  charge  of 
advertising  and  publicity  for  Co- 
lumbia. 

ever,"  he  added,  "this  is  only  scratch- 
ing the  surface." 

Many  local  promotions,  contests, 
celebrations,  etc.,  sponsored  by  civic 
groups,  can  be  promoted  in  coopera- 
tion with  local  theatres,  he  asserted, 
and  advertised  on  theatre  screens  with 
the  aid  of  custom-made  trailers.  He 
pointed  out  that  the  local  organiza- 
tions generally  are  most  willing  to 
underwrite  the  low  cost  of  a  special 
custom  trailer  in  exchange  for  reach- 
ing the  theatre  audience. 


Miller  V. 


( Continued  from  page  1 ) 
at  the  same  time  announced 
other  staff  promotions. 

Florence  Simendinger,  whc 
served  as  administrative  assista 
the  Roxy  staff  for  the  past  25 
has  been  appointed  assistant  sec 
in  addition  to  her  adminis 
duties;  Alson  Lee  has  been 
treasurer,  and  Alex  Rotko,  wrj 
served  on  the  Roxy  accounting  si 
17  years,  assistant  treasurer  of 
Enterprises  Corp.,  operators 
Roxy  Theatre. 

Outline  Parish  Prog 

( Continued  from  page  1 ) 
the  theatre,  tell  the  owner  ca 
and  definitely  in  a  real  spirit  of 
consideration  what  you  think 
picture,"  he  stated.  "If  the  the1 
owned  by  a  chain,  write  to  thl 
of  the  chain." 

Parishioners  should  consult 
weekly  moral  ratings  issued 
Legion,  Msgr.  Devlin  counsel! 
singled  out  foreign  films  as  th!' 
offenders  against  moral  standa 

'Not  Anxious  to  Offend 

If  the  picture  was  made  in 
wood,  he  said,  write  to  the  pr 
because  "producers  will  take 
ance  of  a  letter  that  is  well 
and  constructive.  They  are  njj 
ious  to  offend,"  he  explains 
cause  they  are  unwilling  to  lo 
dollar  at  the  box  office." 


Rites  Held  for  Les 

HOLLYWOOD,  Jan.  25. 
services  were  held  today  foi  ! 
Leshin,  65,  veteran  productior 1 
tive  of  the  CBS  Television  M 
who  died  Friday.  Leshin  forirn 
a  career  of  20  years  at  the  Pail 
studios. 


Award  to  Kaye 

FRANKFURT,  Jan.  25.-T 
man  Film  Critics  have  voted 
Kaye  the  winner  of  their  bes 
award  for  1958  for  his  perforn  I 
William  Goetz'  "Me  and  the  G 
released  by  Columbia. 


'Blizkrieg'  to  Bow 

Columbia's  "The  Last  Bl 
will  have  its  New  York  pre: 
the  Mayfair  Theatre  on  Frid; 


FILM  AC! 


SPECIAL 
TRAILERS 


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bay,  January-  26,  1959 


Motion  Picture  Daily 


3 


any  Theatres  Place 
for  Projectionists 

Special  to  THE  DAILY 

BANY,  N.  Y.,  Jan.  25.  -  The 
!    .  Fabian  local  first-ran,  adver- 
l    in    Albany    and  Schenectady 
;,  while  the  Strand,  Stanley  War- 
.   p  theatre  here,  did  the  same  in 
*  and  Troy  dailies,  for  35  mm. 
tionists,  to  be  paid  "top  salary." 
one-inch  box  advertisements, 
ran  four   days,   were  almost 
.  Heal  in  content. 

official    comment   was  forth- 
g.  but  it  is  believed  these  ad- 
ments  have  a  connection  with 
Jvjrent  struggle  between  the  two 

-  s  and  Projectionists  Local  324, 
I,  over  a  new  contract.  The  old 
xpired  August  31.  The  news- 
advertising  marked  the  first  of 

-i  d  here,  by  leading  circuits. 

-  eek  One-Man-in-the-Booth 


reported  that  Fabian  and  Stan- 
"arner  seek  an  agreement  for 
.  m-in-the-booth.  They  won  this 
•  ning  after  lengthy  negotiations 
he  operators  in  Troy  six  miles 
ilbany  in  a  dispute  that  almost 
.:  into  a  strike, 
ie  '_    Albany  local  reportedly  has 
-ned  to  strike,  if  new  contracts 
ke   t  signed  by  a  specified  date— 
|  3  be  about  a  week  away.  In 
;:  ise,  there  would  be  picketing. 
i:on  is  adamant  against  the  one- 
-the-booth  setup,  for  this  city. 

-  npulsion'  Campaign 
Be  Set  This  Week 

: ...  s  for  the  release,  advertising 
■■1  omotion  of  20th  Century-Fox's 
ulsion"  will  be  made  early  this 
_  :<  llowing  arrival  here  of  Rich- 
pj  Quck,  producer  of  the  film,  from 
~'ast. 

le  in  New  York  Zanuck  will 
lm  company  executives  a  rough- 
rsion  of  the  picture  and  will 
; -'.  llosely  with  top  Fox  executives 
-   izing  the  program  for  pre-sell- 

r  c  ipating   in   conferences  with 
will  be  Fox  president  Spyros 
uras,  International  Corporation 

-  nt  Murray  Silverstone,  vice- 
:  ^  nt    Charles    Einfeld,  general 

ianager  Alex  Harrison  and  east- 
:  vision  sales  manager  Martin 
'  -vitz,  and  central-Canadian  Di- 

<ales  manager  C.  Glenn  Norris. 

^jjjjL  Clark  to  Aid 
.r'iai&idget'  Promotion 

Mm  Clark,  TV  star  popular  with 
jPPjinger  set,  has  given  his  personal 
igj?rnent  to  Columbia's  "Gidget." 
^PJ  dorsement,  the  first  he  has  ever 
I  >m  a  motion  picture,  will  be  the 
I^L  ie  of  a  large  advertising  and 
.ggiion  campaign  to  be  accorded 
s"    lemaScope-color  feature. 
-^~"~<,  who  is  recognized  as  the  sin- 
s    potent  merchandising  force 
a  ig  the  12-26  age  group,  will 
:ured  in  theatre  and  television 
or  "Gidget,"  as  well  as  on 
o  nmercials  and  in  newspaper 
igazine  ads  and  theatre  displays. 


Big  Attendance  at  Allied  Seen 


( Continued 

row,  following  a  welcoming  address  by 
Pittsburgh's  new  mayor,  Thomas  Gal- 
lagher. A  report  on  "prospects  for  the 
1959  drive-in  season"  will  be  given 
by  Albert  E.  Sindhnger. 

Hugh  McLachlan,  of  the  Y&W 
Management  Corp.,  will  preside  at  a 
drive-in  equipment  forum,  after 
which  delegates  will  see  "South  Pa- 
cific" at  the  Nixon  Theatre,  and  at- 
tend an  open  house  at  the  Variety 
Club. 

Clinics  on  Tuesday 

S.  J.  Goldberg  will  be  in  charge  of 
film  clinics  Tuesday,  which  will  be  di- 
vided into  two  segments,  one  for  cities 
over  25,000  and  one  for  cities  under 
25,000.  Rube  Shor,  Julius  Gordon  and 
George  Stern  will  head  the  first  forum, 
and  Ben  Marcus,  Trueman  Rembusch, 
Earl  Beckwith  and  Jay  Wooten  will 
participate  in  the  latter. 

A  business-building  forum  will  fol- 
low, with  a  $100  prize  for  the  best 
idea  submitted  from  the  floor.  Mar- 
shall Fine  will  co-ordinate  this  forum, 
assisted  by  Milton  London,  George 
Tice  and  Ben  Marcus. 

Ferguson,  Ashe  to  Speak 

This  forum  will  include  talks  by 
Robert  S.  Ferguson,  national  publicity 
director  of  Columbia  Pictures,  and 
Ben  Ashe,  assistant  general  sales  man- 
ager of  National  Screen  Service. 

Julian  Rifkin  will  head  a  concessions 


from  page  1 ) 
forum  for  self-operated  and  conces- 
sionaire operated  houses. 

A  Wednesday  luncheon  will  be 
sponsored  by  James  H.  Nicholson, 
president  of  American-International 
Pictures.  A  visit  to  the  Warner  Thea- 
tre to  see  "Cinerama— South  Seas  Ad- 
venture" is  on  the  afternoon  program. 
Abram  Myers  will  head  a  general  busi- 
ness session  on  Allied  policies  and  pro- 
grams, including  a  report  of  the  resolu- 
tions, committee  of  the  association  and 
action  on  it. 

Banquet  to  Close  Conclave 

The  three-day  convention  closes 
Wednesday  night  with  a  banquet  fea- 
turing an  address  by  producer  Otto 
Preminger  and  one  by  Rube  Jackter, 
vice-president  and  general  sales  man- 
ager of  Columbia  Pictures.  Preminger 
will  substitute  for  Sam  Spiegel,  who 
was  to  have  been  on  the  program  but 
will  be  unable  to  come  to  Pittsburgh 
from  Hollywood. 

An  equipment  show  and  conces- 
sions exhibit  for  drive-in  theatres  is 
being  held  in  conjunction  with  the 
convention,  and  special  entertainment 
has  been  planned  for  wives  of  dele- 
gates. 

Board  Session  Held 

Allied's  board  of  directors  convened 
here  yesterday  for  a  two-day  board 
meeting  and  was  still  in  session  at 
press  time. 


Jane  Wyman  to  Speak 
At  Coast  Breakfast 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  25.  -  Jane 
Wyman  will  be  the  keynote  speaker 
at  the  eighth  annual  Communion 
Breakfast  of  Catholics  in  motion  pic- 
ture industry  to  be  held  at  the  Holly- 
wood Palladium  next  Sunday,  M.  J.  E. 
McCarthy  of  Allied  Artists,  general 
chairman  of  the  yearly  event,  an- 
nounced. 

Mike  Connolly,  local  and  Chicago 
Sun-Times  Syndicate  columnist,  will 
serve  as  master-of-ceremonies.  Law- 
rence Welk  and  several  members  of 
his  Champagne  Music  Band,  includ- 
ing the  Lennon  Sisters  and  Irish  tenor, 
Joe  Feeney,  will  entertain  at  the 
Breakfast. 

Muzzy  Marcellino's  Band  will  sup- 
ply the  background  music  with  singer 
Marilyn  Landers  Bicas  rendering  vocal 
selections. 

The  Breakfast  will  be  preceded  by 
the  celebration  of  Holy  Mass  by  His 
Eminence  James  Francis  Cardinal  Mc- 
Intyre  at  9  A.M.  at  the  Blessed  Sacra- 
ment Church  on  Sunset  Blvd. 


Ask  Theatre  Inclusion 
In  Detroit  Stamp  Plan 

Special  to  THE  DAILY 

DETROIT,  Jan.  25.-A  group  call- 
ing itself  the  Washington  Boulevard 
Committee  is  approaching  downtown 
theatres  on  a  project  said  to  be  work- 
ing well  in  27  other  communities.  The 
plan  is  to  sell  participating  merchants 
and  theatres  sheets  of  30  cent  stamps 
to  be  given  away  with  goods  or  serv- 
ice, depending  on  amount  purchased, 
and  which  are  good  at  face  value  at 
parking  lots. 

In  view  of  proportion  of  the  price  of 
the  stamps  to  movie  tickets  as  against 
furniture,  clothing,  etc.,  downtown 
exhibitors  are  not  too  enthusiastic 
about  the  scheme.  A  counter-proposal 
is  being  made  that  the  stamps  have  a 
dual  use— i.e.— they  be  made  good  at 
face  value  at  box  offices.  Theatremen 
could  then  redeem  them  for  cash,  as 
will  the  parking  lots. 


Jacobson  to  Columbia 

HOLLYWOOD,  Jan.  25.-Arthur  Ja- 
cobson, formerly  production  assistant 
to  William  Perlberg  and  George  Sea- 
ton  and  more  recently  active  in  the 
television  field,  has  joined  Columbia 
Pictures  to  handle  the  renting  of  stage 
space  and  studio  facilities  to  inde- 
pendents. 


Phila.  K  of  C  Sets 
Symposiums  on  Films 

Special  to  THE  DAILY 

PHILADELPHIA,  Jan.  25.  -  Pub- 
lic symposiums  on  "Indecency  in  Mo- 
tion Pictures"  are  being  arranged  un- 
der Knights  of  Columbus  auspices  in 
several  Roman  Catholic  parishes  here. 
This  follows  a  statement  issued  this 
week  by  the  state  K.  of  C,  through 
its  legislative  committee,  that  criti- 
cized "lurid"  and  "shock"  advertising 
for  films  and  called  upon  the  State 
Legislature  for  legal  curbs  on  movies. 


PEOPLE 


Stanley  Kramer,  producer-director 
of  "The  Defiant  Ones,"  has  been 
placed  on  the  "1958  Honor  Role  of 
Democracy"  by  the  "Chicago  De- 
fender," prominent  Negro  newspaper 
which  gives  the  citation  to  individuals 
and  institutions  contributing  to  "the 
forward  march  of  American  progress." 


Wendell  R.  Smith,  formerly  vice- 
president  of  Alderson  Associates,  Inc., 
management  consultants  of  Philadel- 
phia, has  been  named  director  of 
marketing  research  and  development 
for  Radio  Corp.  of  America. 


Albert  Goldman,  chief  projectionist 
at  the  Beacon  Hill  Theatre,  Boston, 
and  Cyril  McGerigle,  office  manager 
for  Distributors  Corp.  of  America  in 
that  city,  have  received  special  cita- 
tions for  their  five  years  of  service 
in  the  Ground  Observers  Corps  of  the 
U.  S.  Air  Forces. 


Rudolph  Friml,  Jr.,  musical  super- 
visor and  visual  orchestra  manager  for 
Warner  Brothers  in  Hollywood,  has 
been  elected  to  membership  in  the 
American  Society  of  Composers,  Au- 
thors and  Publishers. 


Mitchell  Wolfson,  co-owner  of 
Wometco  Theatres,  Miami,  and  Mrs. 
Wolfson  were  among  those  entertain- 
ing at  a  "Golden  Note  Table"  at  the 
annual  Symphony  Ball  held  at  the 
Fontainbleau  Hotel,  Miami  Beach. 
Mrs.  Wolfson  has  served  as  president 
of  the  club  for  the  past  six  years. 
□ 

David  E.  Brodsky,  theatre  archi- 
tect in  Philadelphia,  has  been  re- 
elected for  the  ninth  consecutive  year 
as  president  of  the  Downtown  Hebrew 
Orphans  Home  of  that  city. 

□ 

J.  Myer  Schine,  head  of  Schine  En- 
terprises, with  his  son  and  daughter- 
in-law,  David  and  Hellevi,  entertained 
at  a  party  at  the  Roney  Plaza  Hotel, 
Miami  Beach,  for  Sophie  Tucker  in 
celebration  of  her  71st  birthday  an- 
niversary. 

New  Theatre  Name 

LAMONI,  la.,  Jan.  25.  -  The 
Coliseum  Theatre  here  has  changed 
its  name  to  the  Collegian  Theatre  in 
line  with  a  suggestion  by  the  Cham- 
ber of  Commerce  that  local  businesses 
capitalize  on  the  collegiate  theme  in 
their  names.  Graceland  College  is  lo- 
cated in  Lamoni. 


Bookers  Plan  Party 

The  Motion  Picture  Bookers  Club 
of  New  York  will  hold  its  annual  thea- 
tre party  on  Monday  night,  March  23. 
The  play  selected  this  year  is  Tennes- 
see Williams'  "Sweet  Bird  of  Youth" 
at  the  Martin  Beck.  Chairman  for  the 
affair  is  Max  Fried. 


6 


Motion  Picture  Daily 


Monday,  January  26, 


L.  A.,  Charlotte,  S.  L.  C 
First  in  Krim  Drive 

United  Artists'  Los  Angeles,  Char- 
lotte and  Salt  Lake  City  exchanges 
have  placed  first  in  the  fourth  lap  of 
the  company's  "Salute  to  Arthur  Krim" 
sales  drive,  it  was  announced  by  co- 
captains  Robert  S.  Benjamin,  chair- 
man of  the  board,  and  William  J. 
Heineman,  vice-president  in  charge 
of  distribution. 

The  37-\veek  drive  has  been  divided 
into  five  laps;  of  ten  weeks,  of  five 
weeks,  of  eight  weeks,  of  nine  weeks 
and  a  final  five-week  period.  Winners 
will  be  selected  on  the  basis  of  the 
greatest  number  of  bookings  and  total 
revenues  reported  for  their  branches, 
districts  and  divisions  and  individual 
areas  of  operation. 

Change  'Salem'  Title 

Following  completion  of  its  Ameri- 
can premiere  at  the  Little  Carnegie 
here,  the  title  of  "Witches  of  Salem" 
has  been  changed,  for  the  national  re- 
lease, to  "The  Crucible."  The  film  is 
a  French  adaptation  by  Jean-Paul 
Sartre  of  Arthur  Miller's  play.  It  is  a 
Kingsley  International  release. 

Sign  Noel  Coward 

LONDON,  Jan.  25.-Noel  Coward 
has  been  signed  by  producer-director 
Carol  Reed  to  star  along  with  Alec 
Guinness  in  the  screen  version  of  Gra- 
ham Greene's  novel,  "Our  Man  in 
Havana." 


See  Opposition  to  N.Y.  TV  Bill 


( Continued 

in  New  York  State.  The  measure,  first 
of  its  kind  introduced  here,  was  brief- 
ly mentioned  by  Charles  A.  Brind,  Jr., 
counsel  to  the  Regents,  at  a  week-end 
meeting  of  the  board.  It  is  not  an 
education  department  idea,  although 
the  TV-licensing  operation  would  be 
conducted  within  that  department  and 
under  regents'  supervision. 

Nathaniel  L.  Goldstein,  former  At- 
torney General,  gave  an  opinion  to 
Brind,  in  January,  1951,  that  "there 
is  no  constitutional  barrier  to  a  sta- 
tutory requirement  that  commercial 
presentation  of  television  may  not  be 
made  at  a  place  of  amusement  within 
the  state,  unless  the  program  is  li- 
censed in  a  manner  similar  to  motion 
picture  licensing." 

Sees  Legislature  Necessary 

Sections  of  the  education  law  reg- 
ulating motion  pictures  "do  not  apply 
to  television;  what  additional  regula- 
tion is  deemed  necessary  must  be  pro- 
vided by  the  legislature,"  Goldstein 
wrote. 

He  added:  "Origination  and  trans- 
mission of  television  programs  employs 
facilities  closely  related  to  radio,  and 
thus  is  within  a  field  where  federal 
regulation  is,  for  all  practical  pur- 
poses, supreme  and  exclusive." 

The  education  department  now  has 
a  television  department,  but  it  is  con- 
cerned   with    educational  television, 


from  page  1 ) 
plus  audio  and  visual  aids.  The  divi- 
sion operates  on  an  appropriation  of 
$600,000.  From  this,  presumably,  the 
money  would  have  to  come  for  the 
censorship  setup  provided  in  the  Man- 
ley  bill. 

Authorizing  the  Regents  to  appoint 
a  director  (upon  recommendation  of 
the  Education  Commissioner),  plus 
such  other  officers  and  employees  as 
may  be  necessary,  the  measure  also 
provides  for  the  establishing  and 
maintaining  of  local  offices  and  bu- 
reaus "for  the  examination  of  play 
rehearsals,  television  scripts  and  films." 

The  director  would  cause  to  be 
"promptly  examined  the  script,  re- 
hearsal, or  film  of  every  proposed  tele- 
vision program  submitted  as  required 
by  law." 

Film-Law  Verbiage  Used 

Unless  such  program  or  part  there- 
of is  "obscene,  indecent,  immoral,  in- 
human, sacrilegious  or  is  of  such 
characted  its  exhibition  would  tend  to 
corrupt  morals  or  incite  to  crime" 
(phraseology  used  in  the  film  licens- 
ing statute),  a  permit  shall  be  issued. 

If  denied,  the  applicant  shall  re- 
ceive a  written  report  outlining  the 
reason  for  "refusal." 

It  would  be  unlawful  to  "exhibit  or 
produce  any  television  program  over 
any  television  station  in  New  York 
State,  other  than  current  events,  and 


Aldrich  to  Co-Prodt' 
Film  in  Yugoslavia  I 

Special  to  THE  DAILY  I 

ROME,  Jan.  25.  -  An  equ 
production  deal  between  an  Am ; 
and  a  Yugoslavian  production 
pany  has  been  signed  betwee 
Associates  &  Aldrich  Compan 
Avala  Film  of  Belgrade,  for  th ! 
duction  of  Nicolai  V.  Gogol's 
Bulba,  The  Cossack."  Anthony 
will  star  in  the  title  role. 

The  $3,000,000  venture  was 
ized  by  Kaufman-Lerner  Associ; 
Rome  and  was  signed  by  Robei 
rich  on  behalf  of  his  compan 
Jovan  Petrovic  of  Avala. 


61  Play  'South9  Ah} 

A  total  of  61  theatres  outside 
United  States  and  Canada 
booked  Rodgers  and  Hamme 
"South  Pacific"  in  Todd-AO, 
reported  at  the  weekend  by 
Leonard,  foreign  sales  manag 
Magna,  distributors  of  "South  P 


news  or  sports,  unless  there  be 
force  and  effect  at  the  time  ; 
license  or  permit. 

Licensing  fee  would  be  $■ 
each  program  of  30  minutes  c 

Review  by  the  regents,  ed' 
commissioner,  deputy  commi; 
or  an  assistant  commissioner,  o 
sion  decisions  is  permitted.  App 
could  also  bring  an  action  und 
civil  practice  act,  for  court  rev 


FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
FACTS 
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AT  YOUR  FINGERTIPS  .  . 

the  whole  business 
world  of  the  screen! 


1959 

INTERNATIONAL 

Motion  Picture 

ALMANAC 


1959 

- 

INTERNATIONAL 

Television 

ALMANAC 

Who 

What 

Where  in  Television  arid  Radio 

FACTS  of  flie  Motioi 

Picture  and  Television  in 
dustries—of  their  structure 
and  performance,  of  com 
ponies,  organizations,  prod 
acts  and  services— and  o 
people,  for  each  vo/um 
contains  a  who's -who  o 
these  related  industries 
The  1959  Editions  are  no 
being  mailed.  Order  toda 
—use  handy  coupon  below 

Price  $5  each 

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Date- 


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ADDRESS- 


L  January  26,  1959 


Motion  Picture  Daily 


W: 

larine  Seahawk 

j-lnt'l. 

Hartford,  Jan.  25 
James  H.  Nicholson-Samuel  Z. 
production,  listing  Alex  Gordon 
fucer;  Lou  Rusoff,  as  executive 
Br;  and  Spencer  G.  Bennett  as 
r.  working  from  a  story  and 
Llay  by  the  aforementioned  Ru- 
\d  Owen  Harris,  tells  an  ab- 
;  enough  treatment  of  sub- 
warfare  harking  back  to  the 
global  conflict.  The  AIP  use 
lively  unknown  names  and  coun- 
ts goes  a  long  way,  in  this  in- 
to imply  logic  and  believability, 
Iarly  in  combat  sequences.  Be- 
jnknown  performers  are  in  the 
nints,  the  audience  isn't  neces- 
mticipating  a  course  of  events, 
o,  villain,  et  al. 

Bentley,  a  Naval  Academy 
!  instructor,  is  given  command 
lighlv-specialized  mission  with 
^marine  Seahawk.  The  crew,  in- 
*  executive  officer  Paul  Max- 
who  had  been  in  line  for  the 
.nd  prior  to  Bentley's  assign- 
and  Brett  Halsey,  is  apprehen- 
t  best,  over  Bentley's  appoint- 
md  by  the  time  the  underwater 
3  jioves  into  enemy  waters,  tension 
Br  are  assuming  greater  hold  on 
pel. 

r  spotting  Japanese  aircraft 
if,  Bentley  gives  orders  to  mere- 
d  by,  a  turn  of  events  that  meets 
onsternation  by  the  now  alert 
[t's  soon  learned,  however,  that 
y  has  to  await  oncoming  U.S. 
for  eventual  participation  in  a 
c  maneuver.  The  submarine  is 
Oll(  dental  in  destroying  an  aircraft 
itself  and  then  heads  anew  for 
Harbor,  the  crew  and  Bentley 
IgjH  jeh/  appreciative  of  each  other 
gnizant  of  the  submarine's  battle 
col|rness. 

lucer  Gordon  has  enhanced  the 
pr(i  >il  battle  footage  with  adroit  use 
rid  War  II  library  shots, 
flg  time,  83  minutes.  General 
cation.  Release,  in  January. 

A.  M.  W. 

^  Sales  Meet 

( Continued  from  page  1 ) 
bs  at  the  meeting,  arrives  here. 
■J  «he  Coast  today. 

nding  from  the  home  office  be- 
Igjty  flartin  will  be  F.  J.  A.  McCarthy, 
at  general  sales  manager;  James 
dan,  circuit  sales  manager;  G. 
ilafronte,  manager  of  branch 
ions  and  maintenance  and  Irving 
r,  print  department  manager, 
ional  sales  managers  participat- 
rill  be  Joseph  B.  Rosen  who 
jarters  in  New  York;  P.  F. 
,  who  headquarters  in  Cleve- 
R.  N.  Wilkinson,  who  headquar- 
Dallas  and  Barney  Rose  who 
jarters  in  San  Francisco, 
'rtising,  publicity  and  promotion- 
utives  participating  besides  Lip- 
11  be  Charles  Simonelli,  Eastern 
ising  and  publicity  department 
er;  Philip  Gerard,  Eastern  pub- 
manager;  Jeff  Livingston,  East- 
Ivertising  manager  and  Herman 
Eastern  exploitation  manager. 


National 
Pre -Selling 


<<  TMITATION  of  Life"  begins  its 
A  pre-selling  campaign  in  an  arti- 
cle on  Hollywood's  Central  Casting 
Bureau  which  appears  in  the  Jan.  24 
issue  of  "The  Saturday  Evening 
Post."  A  full  color  production  still 
of  this  new  U.I.  film  is  the  lead 
off  photo  appearing  with  the  article 
by  Lee  Edson. 

It  is  interesting  to  read  how  this 
no-fee  talent  agency  operates.  Some 
former  silent-screen  stars  have  been 
doing  extra  work  since  1933,  such  as 
Snub  Pollard,  a  star  of  the  Hal  Roach 
comedies,  and  an  original  Keystone 
Cop,  and  Franklyn  Farum,  brother  of 
Dustin  and  William  Farnum.  In  an- 
other photo  in  this  Hollywood  story 
Rod  Steiger  plays  Al  Capone  in  a 
barroom  scene  in  which  the  extras 
had  to  drink  real  beer  although  the 
scene  was  shot  at  breakfast  time. 
• 

"Ben  Hur  Rides  a  Chariot  Again," 
is  a  fitting  headline  for  "Life's"  essay 
on  this  new  MGM  production.  The 
pictorial  story  appears  in  the  Jan.  19 
issue.  The  film  is  being  made  in  Italy 
at  a  cost  of  14  million  dollars. 

The  essay  opens  on  a  two  page 
spread  photo  in  which  Ben  Hur  and 
the  Roman  soldier  Messala  are  racing 
their  four  horse  chariots.  They  are 
shown  driving  their  chariots,  with  the 
horse's  hooves  skidding  on  turns, 
their  wheels  making  the  sands  sing. 
These  careening  charioteers  are  after 
the  richest  crown  of  laurel  leaves  in 
movie  history. 

• 

Pat  Boone,  star  of  20th-Fox's 
"Mardi  Gras,"  will  be  spotlighted  in 
a  series  of  ads  appearing  in  na- 
tional magazines  advertising  Helbros 
Watches.  The  first  ad  will  appear  in 
"Life"  on  April  20. 

• 

Dolores  Hart,  featured  in  Dore 
Shary's  "Lonelyhearts,"  is  profiled  in 
"Seventeen's"  February  "The  Holly- 
wood Scene"  column. 

The  article  traces  her  career  from 
minor  roles  in  two  Elvis  Presley  films 
to  her  recent  work  in  "Lonelyhearts" 
with  Montgomery  Clift  and  in  the 
Broadway  comedy  with  Cyril  Ritchard. 

The  March  15  issue  of  "Pictorial 
Review"  will  have  a  full  color  front 
cover  with  caricatures  of  Marilyn 
Monroe,  Tony  Curtis,  Jack  Lemon 
and  George  Raft,  stars  of  "Some  Like 
It  Hot,"  done  in  the  Kapralik  manner. 
• 

"Rally  'Round  the  Flag,  Boys"  is 
every  bit  as  funny  on  the  screen  as 
it  was  in  Max  Shulman's  uproarious 
novel,  reports  Ruth  Harbert  in  the 
January  issue  of  "Good  Housekeep- 
ing." Ruth  says  "for  adults  who  enjoy 
bright,  spicy  dialogue  and  situations 
in  the  spirit  of  fun,  it's  hilarious." 
Joanne  Woodward  and  Paul  Newman 
play  their  first  screen  husband  and 
wife  roles.  Walter  Haas 


BULLETI  N 

INVITATION 


MONDAY 
FEB.  2ND 
WARNERS' 
SPECIAL 
THEATRE 
SCREENINGS 
FOR  THE  TRADE! 

JOHN  WAYNE 
DEAN  MARTIN 


RICKY  NELSON 


RIO  BRAVO 

TECHNICOLOR* 

ANGIE  DICKINSON 
WALTER  BRENNAN 
WARD 


PEDRO  GONZALEZ  GONZALEZ  •  ESTELITA  RODRIGUEZ 
Screenplay  by  JULES  FURTHMAN  and  LEIGH  BRACKETT 
:  COMPOSED  AND  CONOUCTED  BY  DIM1TRI  TIOMKIN  ■  AN  ARMADA  PRODUCTION  ■  Directed  and  Produced  by  HOWARD  HAWKS 


ALBANY— Madison  2:00  PM 
ATLANTA-Rhodes  10:30  AM 
BOSTON-Capitol  2:00  PM 
BUFFALO-Kenmore,  Colvin  2:00  PM 
CHARLOTTE— Dilworth  10:00  AM 
CHICAGO-Century  10=15  AM 
CINCINNATI— Esquire  2:00  PM 
CLEVELAND-Colony  2:00  PM 
OALLAS-Palace  9:30  AM 
DENVER-Ogden  1:30  PM 
DES  MOINES-Uptown  2:00  PM 
DETROIT— Madison  10:00  AM 
INDIANAPOLIS— Arlington  1:00  PM 
JACKSONVILLE-St.  Johns  9:00  AM 
KANSAS  CITY-Brookside  1:30  PM 
LOS  ANGELES— Fox  Boulevard  1:30  PM 


MEMPHIS-Warner  10:00  AM 
MILWAUKEE— Alhambra  2:30  PM 
MINNEAPOLIS-Uptown  2:00  PM 
NEW  HAVEN-Roger  Sherman  10:00  AM 
NEW  ORLEANS-Pitt  8:15  PM 
NEW  Y0RK-RK0  58th  St.  10:30  AM 
OKLAHOMA  CITY-Midwest  10:00  AM 
OMAHA-Center  2:00  PM 
PHILADELPHIA— City  Line  Center  1:30  PM 
PITTSBURGH-Manor  11:00  AM 
PORTLAND— 21st  Ave.  2:00  PM 
SALT  LAKE  CITY-Centre  10:00  AM 
SAN  FRANCISCO— Alhambra  2:00  PM 
SEATTLE-Music  Box  10:00  AM 
ST.  LOUIS— St.  Louis  10:00  AM 
WASHINGTON— Ambassador  10:15  AM 


JEALOUS  RABBITS! 


Rabbits  are  zealous  and  jealous  of  their  record  for  productivity . 
But  when  it  comes  to  multiplication,  they  take  a  back  seat  to  trailers. 

Trailers,  the  Prize  Baby's  prolific  promoter  of  patronage,  create 
attendance  figures  equivalent  to  87  times  their  cost.*  No  need  for 
a  rabbit's  foot  with  trailers! 


*The  latest  Sindlinger  report  on  admissions  impact  reveals  that  trailers 
motivate  87  ticket  sales  for  the  price  of  one. 


1  llljjj 

MOTION  PICTURE 

Tfc  A  ¥  ¥  V 

1  /m    I  wf 
m  m  £-*k  m    ■  * 

M^jCmlJL  JLJ  Mm 

55,  NO.  17 

NEW  YORK,  U.S.A.,  TUESDAY,  JANUARY  27,  1959 

TEN  CENTS 

mser.  Healthier'        RctlGfflG    All    States  Position  at  Annual  Meet 

isis  Passed 
Universal, 
ckmil  Says 

Meeting  Also  Hears 
in  Describe  Product 


rsal  Pictures  is  a  "stronger, 
r,  and  more  vital  company" 
an  it  was  a  year  ago,  Milton 
R.  R  a  c  k  m  i  1, 
president,  told 
a  meeting  of  the 
firm's  sales  and 
promotion  ex- 
ecutives at  the 
opening  session 
of  a  week-long 
sales  conference 
that  began  at 
the  home  office 
yesterday. 

The  gains 
were  credited 
by  Rackmil  to  a 
review  and  re- 
lation of  every  phase  of  the 
y's  operations  "on  a  worldwide 
(  Continued  on  page  2) 

More  Exhibitors  to 
'Oscar'  Promotion 

aitor  committee  chairmen  in 
Canadian  areas  and  in  five 
ml  territories  in  this  country 
mounced  yesterday  by  Charles 
Earthy,  COMPO  information 
•  COMPO  is  cooperating  with 
I  ( Continued  on  page  2 ) 


Allied  Heads  Allied  Board  Gives 

Endorsement  to  ACE 


Special  to  THE  DAILY 

PITTSBURGH,  Jan.  26.  —  All  of- 
ficers of  Allied  States,  headed  by 
Horace  Adams,  president,  and  Abram 
Myers,  chair- 
man and  gen- 
e  r  a  1  counsel, 
were  re-elected 
today  at  the 
last  of  three- 
days  of  meet- 
ings of  the 
board  of  direc- 
tors. Adams,  for 
business  and 
personal  rea- 
sons, was  re- 
luctant to  ac- 
cept another 

term  and  had,  in  fact,  rejected  early 
(Continued  on  page  6) 


Horace  Adams 


Rackmil 


Estimate  258  Eilms 
Eor  Release  in  '59 

Releasing  plans  for  the  eight  major 
companies  in  Hollywood  indicate  a 
total  of  258  pictures  will  be  pro- 
duced in  1959,  at  an  estimated  nega- 
tive cost  of  $447,000,000,  according 
to  the  current  monthly  news  letter 
sent  abroad  by  the  Motion  Picture 
(Continued  on  page  2) 


Dingell  Blasts  Backers  of  Toll-TV; 
Introduces  Two  Bills  to  Curb  It 


.ppeal  Filed  in 
,  NLRB  Case 


>m  THE  DAILY  Bureau 

HINGTON,  Jan.  26.  -  The 
for  filing  an  appeal  has  passed 
appeal  has  been  filed  in  the 

»lont,  theatre  case  before  the 
Continued  on  page  6) 


By  J.  A.  OTTEN 

WASHINGTON,  Jan.  26.-Rep.  Dingell  (D.,  Mich.),  a  member  of  the  House 
Commerce  Committee,  introduced  two  bills  to  curb  toll  television  and 
loosed  a   lengthy   blast   at  toll   TV  backers. 

Neither  of  Dingell's  bills  would, 
however,  go  as  far  as  would  one 
introduced  earlier  by  Chairman  Har- 
ris (D.,  Ark.).  Harris'  bill  would  ban 
virtually  all  broadcast  or  cable  toll 
TV  except  limited  technical  tests  un- 
til Congress  sets  specific  standards. 

One  of  Dingell's  bills  would 
prohibit  the  Federal  Communications 


But  Lists  Seven  Conditions  Designed 
To  Safeguard  Allied's  Own  Policies 

By  SHERWIN  KANE 

PITTSBURGH,  Jan.  26.— Allied  States  board  of  directors  meeting  here  gave 
its  "wholehearted  and  unanimous  approval"  to  the  purposes  and  objectives 
of  the  American  Congress  of  Exhibitors,  interposing,  however,  seven  specific 

  qualifying    conditions    designed  to 

safeguard  Allied's  own  policies  and 
aims. 

In  stating  its  position  with  regard 
to  ACE's  organization  and  program 
the  Allied  board  pointed  out  that 
Allied  "always  has  been  willing  to 
join  with  other  industry  organiza- 
tions in  matters  of  common  interest," 
and  that  it  has  made  repeated  at- 
tempts to  bring  about  "a  round  table 
discussion  between  the  presidents  of 
the  film  companies  and  the  authorized 
representatives  of  the  principal  ex- 
hibitor organizations." 

It  said  that  in  keeping  with  this 
policy,  Allied  "welcomes  the  proposal 
of  Spyros  Skouras  for  a  roundtable 
conference  such  as  Allied  has  con- 
sistently advocated."  It  added  diat  it 
approves  the  proposal  that  such  a 
(conference  be  arranged  and  con- 
ducted under  the  auspices  of  ACE 
"in  order  to  achieve  the  maximum  of 
exhibitor  unity  on  the  matters  dis- 
(Continued  on  page  4) 

Allied  Not  Disbanding, 
Says  Keynoter  Adams 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  26.  -  Ap- 
proximately 250  delegates  to  the 
sixth  annual  Allied  States  drive-in 
convention  were  told  at  the  opening 
session  at  the  Penn  Sheraton  Hotel 
here  today  that  no  serious  considera- 
tion has  been  given  at  any  time  "to 
disbanding  Allied. 

Attendance  of  exhibitors  from  dis- 
(Continued  on  page  6) 


ApproveFund 
To  Aid  ACE 


Special  to  THE  DAILY 

PITTSBURGH,  Jan.  26.  -  The  na- 
tional Allied  board  today  approved  as- 
signment of  the  $50,000  fund  accumu- 
lated from  industry  short  subjects  and 
now  held  in  escrow,  to  the  treasury 
of  the  American  Congress  of  Exhibi- 
tors. 

At  the  request  of  the  Allied  board, 
Trueman  Rembusch  and  William  L. 
Ainsworth,  who  have  been  trustees  of 
the  fund  along  with  other  industry 
representatives,  agreed  to  release  the 
(  Continued  on  page  4 ) 


Commission  from  authorizing  broad- 
cast subscription  television,  but  does 
nothing  about  wired  toll  TV.  The 
other  bill  states  that  if  the  FCC  puts 
into  effect  its  contemplated  field 
tests  of  toll  TV,  these  could  not  con- 
tinue past  March  1,  1961,  and  that 
(Continued  on  page  2) 


wALl  PATHE  NOW  FOR  EVERY  FILM  NEED:  IN  B&W  OR  COLOR 
Kj^fl  Speed,  Quality  and  Service  at  Low 

Cost  •  Specializing  in  35mm  Color 

lABORATORIES,INC.  tS^JSX^T-mi 

NEW  YORK  AND  HOLLYWOOD    Stand  Work 


Motion  Picture  Daily 


Tuesday,  January  27, 


PERSONAL 
MENTION 


ROBERT  S.  FERGUSON,  Columbia 
Pictures  director  of  advertising, 
publicity  and  exploitation,  left  New 
York  yesterday  for  the  Allied  States 
convention  in  Pittsburgh.  Rube  Tack- 
ter,  general  sales  manager,  will  leave 
here  today  for  the  conclave. 

• 

Darryl  F.  Zanuck  has  returned  to 
New  York  from  Paris. 

• 

Irving  H.  Ludwig,  president  and 
general  sales  manager  of  Buena  Vista; 
James  O'Gara,  Eastern  division  man- 
ager, and  Jesse  Chinich,  Western  di- 
vision manager,  will  leave  here  today 
for  the  Coast. 

• 

Hap   Barnes,    president   of  ABC 
Theatrical  Enterprises,  Atlanta,  has  re- 
turned there  from  New  Orleans. 
• 

Frank  V.  King,  field  representative 
for  Shea  Theatrical  Enterprises,  re- 
turned here  over  the  weekend  from 
Chile  and  Peru. 

• 

Howard  W.  Koch,  producer-direc- 
tor, has  arrived  in  New  York  from 
Hollywood. 


Individual  Influence  Can  Better 
World,  Breakfast  Guests  Told 


(Mile>  Takes  $11,970 

Opening  day  box  office  receipts  in 
25  theatres  and  drive-ins  in  the  Los 
Angeles,  Long  Beach  and  San  Diego 
areas  for  United  Artists'  "The  Last 
Mile,"  starring  Mickey  Rooney,  totaled 
$11,970,  the  company  reported  yester- 
day. 

Mrs.  Maloney  Dies 

PITTSBURGH,  Jan.  26.  -  Mrs. 
John  J.  Maloney,  wife  of  the  veteran 
M-G-M  mid-Central  division  man- 
ager, died  here  yesterday  following 
a  lengthy  illness. 

16  Dates  for  'Tables' 

United  Artists  has  set  16  key  city 
regional  openings  during  February  and 
March  for  its  release  of  Hecht-Hill- 
Lancaster's  "Separate  Tables." 


NEW  YORK  THEATRES 


i —  RADIO  CITY  MUSIC  HALL — i 

Rockefeller  Center  •  Ci  6-4600 

FRANK  SINATRA -DEAN  MARTIN 

SHIRLEY  MacLAINE 
"SOME  CAME  RUNNING" 

A  SOL  C.  SIEGEL  PRODUCTION  from  M-G-M 
and  GALA  NEW  STAGE  SPECTACLE 


Catholics  in  the  motion  picture  industry,  as  elsewhere,  must  be  ever  alert 
to  improve  their  own  moral  life,  that  of  their  families,  and  their  communities 
and  thus  contribute  toward  a  better  nation  and  a  better  world,  Rev.  Robert 

I.  Gannon,  S.  J.,  told  more  than  1,000 
industry  Catholics  Sunday  at  the 
ninth  annual  Communion  Breakfast 
of  the  New  York  area. 

Father  Gannon  was  the  principal 
speaker  at  the  annual  affair  in  the 
Grand  Ballroom  of  the  Waldorf  As- 
toria which  followed  9  o'clock  Mass 
at  St.  Patrick's  Cathedral.  Cyril 
Ritchard,  Australian  born  star  of 
stage,  screen  and  television,  told  of 
his  experiences  with  repertoire  com- 
panies entertaining  soldiers  during 
the  war,  and  Horace  McMahon,  po- 
pular character  actor,  spoke  of  his 
early  days  on  the  stage.  Lisa  Di 
Giulio,  Metropolitan  and  La  Scala 
opera  star,  sang  three  numbers. 


Rackmil  Says 

( Continued  from  page  1 ) 
basis"  and  to  a  strong  production  pro- 
gram now  in  work.  In  addition  he 
cited  the  recent  sales  and  lease-back 
of  the  studio  facilities,  saying  this 
"immeasurably  strengthens  our  finan- 
cial and  competitive  position  in  the 
industry  in  that  it  assures  the  continu- 
ance of  a  full  production  program  un- 
der the  most  favorable  operating  con- 
ditions. 

"We  have  gone  through  our  crisis, 
and  now  we  are  looking  ahead  with 
realistic  confidence,"  the  company 
head  declared.  "We  will  live  by  per- 
formance and  not  by  promises.  In  the 
past  year  we  have  taken  drastic  steps 
and  made  important  strides.  We  will 
see  the  results  in  the  year  ahead." 

Martin  Outlines  Product 

The  sales  and  promotion  executives 
yesterday  also  heard  Henry  H.  Martin, 
general  sales  manager,  who  described 
the  lineup  of  new  product  in  detail. 
An  emphasis  by  Universal  on  "quality 
rather  than  quantity"  will  enable  it  to 
supply  theatres  extended  playing  time 
pictures  and  also  help  insure  a  steady 
flow  of  box  office  attractions,  Martin 
said. 

Through  extended  holdovers,  one  of 
the  new  top  Universal  films  will  fill  as 
much  playing  time  as  several  previous 
U-I  releases,  Martin  pointed  out.  He 
explained  that  the  company's  produc- 
tion and  releasing  planning  is  flexible 
and  also  involves  film  of  all  tvpes. 
These  will  augment  the  release  of  the 
multi-million  dollar  films  being  made 
either  in  association  with  outstanding 
independent  production  companies  or 
bv  Universal  itself. 


Seven  Others  on  Dais 

Also  on  the  dais  were  Msgr.  John 
F.  Flynn,  pastor  of  the  Church  of 
Sts.  John  and  Paul,  Larchmont,  who 
represented  His  Eminence  Cardinal 
Spellman;  Mrs.  James  F.  Looram; 
Ricardo  Montalban,  star  of  "Jama- 
ica"; Msgr.  Thomas  F.  Little,  execu- 
tive secretary  of  the  Legion  of  De- 
cency; Kate  Cameron,  film  critic  of 
the  "Daily  News";  Merv  Griffin,  tele- 
vision star;  and  Rev.  Patrick  Sullivan, 
S.  J.,  assistant  secretary  of  the  Le- 
gion. 

Edward  E.  Sullivan,  publicity  di- 
rector for  20th  Century-Fox,  was 
master  of  ceremonies. 


List  More  for  'Oscar' 

( Continued  from  page  1 ) 
the  MPAA  advertising  and  publicity 
directors  committee  in  promoting  a 
larger  audience  for  this  year's  Acad- 
emy Awards  telecast,  to  be  held 
Monday  night,  April  6. 

McCarthy  revealed  that  Charles 
S.  Chaplin  of  Toronto,  chairman  of 
the  Motion  Picture  Industry  Council 
of  Canada,  had  advised  him  that  the 
following  had  accepted  responsibility 
for  enlistment  of  their  fellow  exhibi- 
tors in  the  promotion  of  the  telecast 
in  Canada: 

British  Columbia,  L.  Johnson  of 
Vancouver;  Alberta,  Matt  Park  of 
Calgary;  Saskatchewan,  J.  M.  Heaps 
of  Regina;  Manitoba,  B.  K.  Beach  of 
Winnipeg;  Ontario,   Arch   H.  Jolley 


Century  Has  Projector, 
U.S.-Made,  70-35mm. 

Development  of  the  first  American- 
made  70mm— 35mm  projector  was  an- 
nounced here  yesterday  by  Century 
Projector  Corp.  The  announcement 
stated  the  equipment  is  expected  to 
be  ready  for  release  of  70mm  films 
now  in  production. 

Distribution  of  the  projector  will  be 
through  the  John  P.  Filbert  Co.,  Los 
Angeles. 

of  Toronto;  Quebec,  Paul  Vermet  of 
Montreal;  P.E.I.,  G.  A.  Walters  of 
Charlottetown. 

American  exhibitor  chairmen  and 
co-chairmen,  in  addition  to  those  an- 
nounced last  week,  were  listed  by 
McCarthy  as  follows: 

Brandt  and  Schwartz  Serving 

Massachusetts,  Edward  S.  Canter 
of  Boston;  New  York,  Edward  F. 
Meade  and  Arthur  Krolick  of  Buf- 
falo and  Harry  Brandt  and  Sol  A. 
Schwartz  of  New  York  City;  Oregon, 
Rex  Hopkins  of  Portland;  Rhode  Is- 
land, Ed  Fay  of  Providence;  Wyom- 
ing, Ray  Davis  of  Denver  and  Russ 
Schulte  of  Casper. 


Five  Stars  Set  for 
Academy  Award  Show 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  26.  - 
stars  who  appeared  on  last  year'; 
industry-sponsored  Academy 
presentations  show  will  be  fea 
on  the  upcoming  31st  annual 
car"  program,  its  producer, 
Wald,  announced. 

Repeaters  Cyd  Charisse,  Bob  I 
Tony  Martin,  Robert  Wagner, 
Natalie  Wood  have  been  set  fo 
presentations  on  April  6.  The 
monies  will  be  simulcast  by  the 
radio  and  television  networks,  . 
P.M.-12:15  A.M.,  EST. 


Dingell  Bias 


( Continued  from  page  1 ) 
after  that  no  licenses  should  b 
sued  unless  Congress  specificall] 
thorizes  the  FCC  to  proceed. 

"The  public  is  overwhelmingl' 
posed  to  pay  TV,"  Dingell  ass< 
"If,  in  addition  to  the  initial  cc 
a  TV  set,  the  American  public 
pay  to  hear  programs,  there  nrn 
some  compelling  reasons.  The 
and  most  obvious  reason  is  1 
programming,  and  the  second 
absence  of  commercials.  But  ni 
vocate  of  pay  TV  has  yet  been 
to  give  us  such  guarantees." 

Dingell  said  hearings  befor 
committee  last  year  had  conv 
him  that  toll  TV  would  merely  s 
off  the  best  programs  now  on 
mercial  TV,  and  that  the  ] 
would  merely  end  up  payin 
what  it  now  gets  free. 


Estimate  258  Films 

( Continued  from  page  1 ) 
Association  and  released  here 
terday. 

"Here  is  significant  proof  ( 
unswerving  faith  in  the  futui 
investment  of  nearly  half  a  1 
dollars  in  new  product,"  the 
declares. 

The  drop  in  the  number  of 
annually  produced  by  Holl 
from  435  in  1948  to  287  in  |j 
explained  in  the  letter  as  due 
decrease  in  the  demand  for 
westerns." 

"Of  those  435  films  produc 
1948,  nearly  half  were  routine 
ems,"  the  letter  states.  "This 
of  film  is  not  produced  for 
picture  theatres  today  but  no 
pears  on  television.  More  subsl 
fare  is  necessary  to  get  the 
into  theatres  today  with  the  tr< 
dous  competition  for  the  pi 
leisure  time." 

The  letter  goes  to  cite  fill 
1958  "Which  had  important 
to  say"  and  predicts  this  trenc 
continue  in   films  released  in 


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The 

man  they 
called  the 
'human 
torpedo"- - 
the  secret 
underwater 
marauder 
who  hit 
like  no 
man  ever 
hit 

before! 


STARRING 


JAMES 

'Maverick' 


in  an  amazing  role  as 
Lt.  Ken  Braden 

EDMOND 


the  skipper  who  had 
him  on  his  nerves, 
and  on  his 
conscience 


He  had  to  pretend 
and  so  did  she- 
except  in  a  moment 
like  this! 


f  in  WaRNErScOPE 


arners  Maverick  Man  !  bigger  than  ever 
ow  and  ready  right  now  in  his  big-screen 
big -excitement technicolor  smash ! 


The  roaring  250-theatre  saturation  send-off  starts 
Feb.  4  in  North  and  South  Carolina  and  Oklahoma !! 


With 


ANDRA  MARTIN -ALAN  HALE -CARLETON  CARPENTER •  FRANK  GIFFORD  •  WILUAM  LESLIE  •  Screenplay  by  RICHARD  LANDAU  •  Produced  by  AUBREY  SCHENCK  •  Directed  by  GORDON  DOUGLAS 


4 


Motion  Picture  Daily 


Tuesday,  January  2 


Allied 9s  Board  Gives  Endorsement  to  AC 


Feels  New  Unit 
'Could  Fulfill 
Long-felt  Need' 

( Continued  from  page  1 ) 
cussed  and  urges  that  there  be  no  un- 
necessary delay  in  holding  the  meet- 
ing." 

Specific  approval  was  given  to  that 
section  of  ACE's  agenda  dealing 
with  producer  -  distributor  -  exhibitor 
relations  for  presentation  at  such  a 
roundtable  conference. 

The  Allied  board  asserted  that 
"that  section  (of  ACE's  agenda)  is 
consistent  with  the  substance  of  Al- 
lied's  'white  paper',  although  it  does 
not  commit  ACE  to  procedures  rec- 
ommended therein." 

The  board  said  it  favored,  as  does 
ACE,  all  "lawful  means  for  protect- 
ing exhibitors  from  the  disastrous  con- 
sequencies  which  will  result  if  ad- 
ditional theatrical  films  are  made 
available  to  television"  and  reserved 
the  right  to  pass  upon  the  legal  and 
other  aspects  of  any  specific  meas- 
ures "that  may  be  advanced  in  fur- 
therance of  this  objective  before  be- 
ing committed  thereto." 

Allied's  "uncompromising  opposi- 
tion" to  subscription  television  was 
reaffirmed  and  the  Joint  Committee 
on  Toll  TV  was  commended  "for  its 
success  in  staving  off  this  calamity." 

The  board  said  it  feels,  however, 
that  the  extension  of  the  toll  TV  pro- 
gram called  for  in  the  ACE  agenda 
requires  further  study. 

ACE's  intention  of  impressing  pres- 
ent producers  with  the  desirability 
of  making  more  pictures  was  en- 
dorsed and  cited  as  "an  especially 
appropriate  subject  for  discussion 
with  die  heads  of  the  film  com- 
panies." 

The  board  reaffirmed  its  position 
that  the  divorced  circuits  should  be 


Allied  May  Hold 
Interim  Convention 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  26.  -  Be- 
cause of  the  cancellation  of  hotel 
convention  dates  at  the  Conrad  Hil- 
ton in  Chicago  for  January-February 
1960,  for  reasons  over  which  Allied 
had  no  control,  the  organization  may 
hold  an  interim  convention  in  Mil- 
waukee at  that  time,  to  be  followed 
by  a  joint  convention  of  hard  top 
and  drive-in  theatre  owners  in  Chi- 
cago, with  a  trade  show,  in  the  Fall 
of  1960. 

Allied  already  has  hotel  space  re- 
served for  the  latter  dates.  Arrange- 
ments are  in  process  for  the  interim 
convention  next  fall,  when  heretofore 
no  national  Allied  meeting  had  been 
planned. 


permitted  to  produce  pictures  with 
priority  for  their  presently  owned 
theatres,  "but  only  on  terms  and 
conditions  that  will  prevent  a  reoc- 
currence of  the  monopolistic  condi- 
tions which  preceded  the  filing  of  the 
government  suit." 

The  board  said  it  was  in  sym- 
padiy  also  with  die  ACE  proposals 
tor  encouraging  production  of  for- 
eign films  adapted  to  the  American 
market  and  for  the  subsidizing  of  in- 
dependent producers  by  exhibitors. 
It  cautioned,  however,  that  "thought 
must  be  given  to  the  effect  of  such 
a  program  on  existing  sources  of 
product,  all  of  which  must  be  con- 
tinued if  the  business  is  to  thrive." 

Allied  said  it  agreed  that  the 
Consent  Decrees  call  for  official  in- 
terpretation in  "their  bearing  upon 
the  group  selling  of  pictures." 

Would  Query  Two  Courts 

It  said  it  felt  that  such  interpreta- 
tion should  be  sought  not  only  of  the 
Department  of  Justice  but  also  of  die 
U.S.  District  Court,  and  should  the 
Department  be  unwilling  to  petition 
the  court,  "any  party  to  the  decree 
may  do  so." 

The  board  observed  diat  if  "as 
expected,  such  interpretation  clears 
the  way  for  distributors  to  license 
groups  of  films  in  non-competitive 
situations,  then  the  distributors 
should  be  urged  to  comply  with  the 
exhibitors'  wishes  in  regard  to  quan- 
tity selling." 

It  remarked  that  ACE's  proposals 
for  legalizing  pooling  agreements 
when  made  with  good  intentions,  and 
to  permit  exhibitors  to  sit  on  film 
companies  boards  of  directors  "must 
be  carefully  studied." 

"Some  proposals,"  it  commented, 
"are  aimed  at  provisions  of  the  de- 


grees that  have  been  adjudicated  and 
hence  cannot  be  accomplished  with- 
out amending  the  anti-trust  laws." 
For  Allied  to  join  in  a  movement  to 
weaken  the  trust  laws  would  involve 
"a  drastic  reversal  of  policy  and  may 
discredit  its  efforts  along  that  line," 
the  board's  statement  said. 

The  board  said  it  approved  ACE's 
proposals  for  research  projects  bene- 
ficial to  all  branches  of  the  industry, 
and  recommended  they  be  handled 
by  COMPO. 

Divergent  Views  Expected 

It  said  that  while  different  ex- 
hibitors may  readily  agree  on  gen- 
eral principles,  "it  is  improbable  that 
such  harmony  will  extend  to  all  de- 
tails of  the  (ACE)  program  or  to 
methods  of  carrying  it  out.  Diver- 
gent views  also  may  arise  if  efforts 
hereafter  are  made  to  rescind,  modi- 
fy or  add  to  the  present  program. 
Any  such  proposals  should  be  tested 
in  the  crucibles  of  the  established 
national  and  regional  associations  and 
resolved  with  regard  to  the  needs 
and  desires  of  the  members,"  it  said. 

It  continued:  "The  board  believes 
that  exhibitor  unity  can  best  be  at- 
tained and  preserved  by  cooperation 
among  the  established  trade  asso- 
ciations. The  established  organiza- 
tions represent  most  exhibitors,  and 
include  all  classes  of  exhibitors 
among  their  members.  When  they 
speak  in  unison,  it  is  the  voice  of 
exhibition. 

No  'Blanket  Invitation' 

"The  board  recognizes  that  it  is 
sometimes  advantageous  to  enlist  die 
support  of  non-member  exhibitors 
such  as  was  done  with  respect  to 
ACE's  agenda.  But  to  extend  to  such 
exhibition  a  blanket  invitation  to  par- 


Approve  Fund  for  Aid  of  ACE 


( Continued 

funds.  Rembusch  had  declined  an  ACE 
request  to  do  so  earlier,  largely  be- 
cause he  believed  the  procedure  sug- 
gested by  ACE  was  incorrect,  it  was 
stated. 

It  is  now  believed  the  release  by  all 
other  trustees  can  be  obtained.  How- 
ever, other  organizations  eligible  to 
participte  in  the  funds  could,  if  they 
claimed  their  share,  reduce  the  amount 
available  to  ACE  to  about  $12,000,  it 
was  believed.  The  fund  is  restricted 
to  use  for  exhibitor  purposes. 


In  New  York  yesterday  Max  Cohen, 
treasurer  of  ACE,  said  that  Allied  ap- 
proval of  the  assignment  cleared  the 
way  for  transfer  of  the  money,  which 
represented  rentals  for  the  series  of 
short  subjects  on  the  industry  made 
and  distributed  five  years  ago,  to  ACE. 

The  fund,  just  short  of  $60,000  has 
been  the  subject  of  much  discussion 
in  recent  months.  Last  year,  the  busi- 
ness building  committee,  discussed 
ways  of  releasing  the  money  for  use 
in  that  campaign  but  found  no  practi- 


from  page  1 ) 
cal  way  of  accomplishing  it.  It  is  in  an 
escrow  account  under  the  jurisdiction 
of  21  industry  figures  who  constitute 
a  board  of  trustees  set  up  under  a 
verbal  agreement  when  the  subjects 
were  distributed.  At  that  time  die 
money  was  to  be  used  only  for  the  pro- 
duction of  similar  institutional  subjects. 

When  ACE  was  organized  last 
month,  the  finance  committee  under 
Cohen's  chairmanship  explored  ways 
of  using  the  money.  The  trustees 
agreed  that  if  the  five  major  exhibitor 
organizations,  TOA,  Allied,  ITOA, 
MMPTA  and  SCTOA,  authorized  its 
use  they  would  release  the  money.  Al- 
lied's approval  yesterday  was  the  fifth 
on  record. 

In  addition  to  Rembusch  and  Ains- 
worth  the  trustees  of  the  fund  are  John 
J.  Fitzgibbons,  Rotus  Harvey,  Arthur 
Lockwood,  Martin  Quigley,  Abel 
Green,  A.  Montague,  Eric  Johnston 
Ben  Shlyen,  Joseph  Vogel,  Harry 
Brandt,  R.  J.  O'Donnell,  Myer  Schine, 
Jack  Alicoate,  Y.  Frank  Freeman  and 
Leo  Brecher. 


Sees  Moth 
Consistent  w 
'White  Pap 


ticipate  through  ACE  in  the 
ant    organizational  activities 
will    flow    from    free  coopi 
among   the    associations,  woi 
unfair    to    them    and  constii 
threat  to  their  survival." 

Committees  to  Continue 

The  board  agreed  that  tht 
committees  now  in  existence 
continue  to  function  with  resj 
the  matters  heretofore  assigd 
them.  Allied  representativ<| 
ACE's  executive  and  other  so 
committees  will  be  chosen  \\ 
board  at  each  annual  meetil 
terms  of  one  year.  The  reprl 
tives  so  chosen  shall  have  poj 
act  in  all  matters  assigned  tr 
committees  except  that  any  prj 
which  would  alter  ACE's  st| 
an  organization  of  organizatii 
which  would  be  "inconsistenl 
Allied's  policies,  or  which  mi| 
versely  affect  Allied  or  its  m« 
shall  be  reported  back  to  the] 
before  Allied  is  committed  tij 

Sees  It  as  'Meeting  Place 

The  board  said  that  under  ; 
plan  "ACE  could  fulfill  a  id 
need  for  a  permanent  meetind 
for  exhibitor  organizations  f| 
cussing  common  problems  an| 
ning  cooperative  action.  ACE  I 
avail  itself  of  the  services  and! 
ties  of  the  existing  trade  assoJ 
as  far  as  possible.  Those  on 
tions  can  be  especially  usa 
calling  and  conducting  regiona 
ings.  The  method  of  operatii 
insure  die  economies  that 
necessary  under  present  con 
It  would  leave  die  way  oj 
making  special  provision  fro: 
to  time  for  projects  calling  for 
treatment  or  talents.  It  woul  " 
that  ACE  will  function  as  tl| 
cient  instrument  of  the  con.1 
organizations." 

"We  recommend,"  the  boar 
"that  organic  papers  for  ACl 
bodying  the  foregoing  princiri 
promptly  adopted." 


Vogel  Congratulated 
On  Recent  Successes 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  26.  — 
board  of  directors  meeting  he 
a  congratulatory  message  to 
R.  Vogel,  president  of  Loew : 
on  the  elimination  of  disside 
ments  from  the  company's  boa 
its  continuing  business  recovc 
der  Vogel's  management. 


EVERYBODY  KNOWS 
COLUMBIA'S  IHjfc 
WAS  THE  NATION'S 
HOLIDAY  ATTRACTION! 
EVERYBODY  KNOWS 


IT  WAS  NOT  JUST  A  9-DAY 
WONDER 


LIDAY 

OPENINGS. ..BUSINESS  IS 
2%  TIMES  AS  BIG  AS 
"THE  SOLID  GOLD  CADILLAC"! 


WORU)  i 

TOKYO! 
CHOP 


6 


Motion  Picture  Daily 


Tuesday,  January  27. 


'Wholehearted'  Approval 
Of  Compo  by  Allied  Board 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  26.  -  The  Al- 
lied board  voted  "wholehearted"  ap- 
proval of  COMPO  and  its  new  pro- 
gram at  the  meeting  here  the  past 
weekend,  Horace  Adams,  president, 
reported. 

"The  board  feels  it  is  a  most  valu- 
able program  for  the  small  exhibitor 
and  endorses  it  strongly,"  he  said. 


Plan  Plea  to  Gov  t 
For  'White  Paper' 


Special  to  THE  DAILY 

PITTSBURGH,  Jan.  26.  -  Allied's 
so-called  "White  Paper"  campaign 
will  go  into  its  final  stages  within 
the  next  month,  when  association  of- 
ficials will  go  before  some  govern- 
ment agency  to  ask  for  positive  ac- 
tion, according  to  Horace  Adams, 
Allied  president. 

Adams  declined  to  identify  the 
government  agency  to  be  approached 
by  Allied  but  said  it  will  involve 
taking  final  steps  to  obtain  what  Al- 
lied calls  "enforcement  of  the  indus- 
try consent  decrees." 

'Field  Work  Completed' 

"The  field  work  has  been  com- 
pleted," Adams  said.  "There  isn't  a 
legislator  in  Washington  who  hasn't 
been  approached  and  made  familiar 
with  Allied's  'White  Paper'  program. 
It  will  now  be  implemented  further. 
ACE  or  nothing  else  will  sidetrack 
it." 


Allied  Not  Being  Disbanded,  Says  Adai 


Appeals  Court  Orders 
Trial  of  Trust  Suit 

The  U.S.  Circuit  Court  of  Appeals 
yesterday  reversed  the  dismissal  of  two 
anti-trust  actions  by  the  U.S.  District 
Court  and  remanded  the  cases  to  the 
lower  court  for  trial.  The  suits  were 
filed  in  1955  by  the  Colonial  Drive-in 
and  the  Harmer  Drive-in  theatres  in 
the  Pittsburgh  area.  Both  had  sued 
the  major  distributors  and  circuits 
charging  discrimination  in  runs  and 
clearances. 

When  one  of  the  attorneys  for  the 
theatre,  Arnold  Malkin,  was  disquali- 
fied because  of  a  previous  connection 
with  the  law  firm  of  Sargoy  &  Stein, 
attorneys  for  distributors,  the  plaintiffs 
failed  to  engage  new  counsel  in  the 
stipulated  time  and  early  in  1958 
the  District  Court  dismissed  the  suits. 


( Continued  from  page  1 ) 
tant  points  is  excellent,  but  an  ex- 
pected attendance  of  several  hundred 
from  nearby  points  failed  to  mate- 
rialize when  a  snow  storm  made 
driving  conditions  extremely  hazard- 
ous. An  improvement  in  weather  to- 
morrow or  Wednesday  is  expected  to 
show  a  corresponding  improvement 
in  attendance. 

Horace  Adams,  Allied  president, 
sounding  a  keynote  address  of  opti- 
mism for  the  future  and  forgetfulness 
of  the  immediate  past,  told  the  con- 
vention that  nothing  has  been  more 
wrongly  construed  than  word  that 
the  Allied  directors  would  consider 
disbanding  the  organization  in  con- 
sequence of  the  many  pressing  ex- 
hibition problems  being  taken  over 
by  the  American  Congress  of  Exhibi- 
tors in  an  effort  to  find  solutions. 

Cites  Earlier  Discussions 

Adams  attributed  the  origin  of  the 
subject  to  questions  by  members 
during  the  early  days  of  ACE  as  to 
whether  existing  exhibitor  organiza- 
tions would  be  needed  in  the  future. 

"Allied  today  is  stronger  than 
ever,"  Adams  said.  "It  is  forward- 
looking  and  planning  for  a  more 
prosperous  industry  future.  Absolute- 
ly no  consideration  whatever  has 
been  given  to  any  proposal  to  dis- 
band." 

It  was  learned  that  while  the  sub- 
ject had  been  placed  on  the  Allied 
board's  agenda  here,  when  reached 
it  was  regarded  as  being  too  un- 
realistic to  warrant  the  board's  at- 
tention. 

In  his  keynote  address  Adams  also 
made  it  clear  that  ACE  has  brought 
Allied  no  nearer  to  thoughts  of  merg- 
ing with  other  exhibitor  organiza- 
tions into  a  single  exhibitor  unit. 

Compared  to  Political  Parties 

"It  was  never  contemplated  that 
ACE  would  bring  about  any  such 
merger,"  Adams  said.  "More  than 
one  exhibitor  organization  is  as  vital 
and  essential  as  having  more  than 
one  political  party  in  the  U.S." 

He  conceded  that  there  had  been 


Consent  Decree  'Catechism' 
Will  Be  Issued  by  Allied 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  26.  -  Allied's 
Emergency  Defense  Committee,  at 
the  request  of  many  organization 
members  unfamiliar  with  the  industry 
consent  decrees,  has  prepared  and 
will  have  printed  what  it  describes 
as  a  "catechism"  of  decree  questions 
and  answers. 

The  project  has  been  in  work  for 
some  time  and  is  designed  to  be 
informational  only,  clarifying  for  the 
benefit  of  uninformed  members,  what 
the  decree  does  and  does  not  permit. 


"controversy"  in  Allied  in  connection 
with  ACE  but  said  it  was  limited  to 
procedure,  not  to  any  question  of 
joining  it  or  of  the  desirability  of 
its  objectives.  "Now  that  the  board 
has  approved  it,"  he  said,  "all  con- 
troversy has  vanished.  We  are  en- 
thusiastically for  ACE  we  have 
spelled  out  certain  qualifying  condi- 
tions designed  to  protect  Allied's  own 
independence  and  policies." 

Adams  saluted  the  drive-in  own- 
ers as  the  "new  members  of  the  in- 
dustry" and  urged  all  to  maintain 
their  theatres  as  "fit  and  inviting 
places  of  entertainment  for  die  pub- 
lic." 

Opened  by  Harry  Hendel 

Harry  Hendel,  convention  chair- 
man and  president  of  Western  Penn- 
sylvania Allied,  the  host  organiza- 
tion, opened  the  convention  after  a 
luncheon,  by  design,  for  all  delegates 
in  the  concessions  area  of  the  con- 
vention trade  show.  It  was  one  of 
several  devices  being  employed  here 
to  ensure  that  the  exhibits  are  visited 
by  as  many  delegates  as  possible. 

There  are  40  exhibits,  about  two- 
thirds  of  which  are  concessions,  as 
distinguished  from  equipment,  sup- 
plies and  the  like1.  Ample  time  for 
delegates  to  inspect  them  is  pro- 
vided by  program  arrangement. 

Rev.  N.  Michael  Vaporis,  pastor  of 


No  Appeal    Rename  Heads 


( Continued  from  page  1 ) 
National     Labor     Relations  Board, 
NLRB  officials  stated. 

This  means  the  trial  examiner's  de- 
cision is  now  final.  In  the  case,  apply- 
ing new  NLRB  theatre  jurisdictional 
standards  for  the  first  time,  the  exam- 
iner ruled  that  the  Board  clearly  had 
jurisdiction  over  a  labor  dispute  in- 
volving several  Butte  theatres.  He 
found  the  Butte  local  of  the  Interna- 
tional Alliance  of  Theatrical  Stage 
Employes  and  Moving  Picture  Ma- 
chine Operators  guilty  of  refusal  to 
bargain  and  various  other  practices 
violating  the  labor  law,  and  ordered 
the  local  to  desist  from  these  practices. 
IATSE,  which  had  argued  the  board 
lacked  jurisdiction,  had  20  days  to 
appeal,  and  did  not  appeal. 


( Continued  from  page  1 ) 
efforts  to  induce  him  to  continue  in 
office.  However,  under  arrangements 
voted  by  the  board  giving  the  chief 
executive  greater  authority  and  in- 
dependence of  action,  Adams  was 
encouraged  to  acquiesce. 

His  official  authority  will  entail 
power  to  act  independently  in  many 
matters  which  heretofore  required 
either  prior  board  approval  or  sub- 
sequent ratification.  This  is  believed 
to  apply  particularly  to  Adams'  ac- 
tions as  Allied's  representative  on  the 
executive   committee   of  ACE. 

Other  national  Allied  officers  are 
Edward  Lider,  treasurer;  Abe  Beren- 
son,  secretary,  and  Carl  Goldman, 
recording  secretary,  who  replaces 
William  Carroll,  deceased. 


Holy  Cross  Greek  Orthodox  c! 
here,  gave  the  invocation  and 
Thomas  Gallagher  gave   a  v 
ing  address. 

Albert    Sindlinger    of  the 
linger  research  organization, 
paper  on   "Prospects   for  the 
Drive-in   Season"   and  conduq 
question-and-answer  session 
ward.  He  said  that  public 
in  films  continues  high  and 
means  can  be  found  to  keep! 
1948  films  from  television 
exhibitors  getting  on  the  boa: 
film  companies,   ensuring  that 
are  sold  at  their  full  value 
than  a  fraction  of  it  as,  he  sa 
pre-'48  libraries  were— exhibit© 
be  approaching  "a  golden  era 
portunity." 

Trailers  'Especially  Effecti 

"Theatre  trailers  are  especii 
fective  sales  factors,"  he  sai 
urged  competitive  theatres  anc 
ins  to  cross-plug  trailers  on 
attractions. 

"That's  the  only  way  to  bt 
the  size  of  the  multi-week 
goer  who  is  now  down  to  2 
lion  a  week  when  they  were  7 
lion  in  1955,"  Sindlinger  sai 

Hugh  McLachlan  of  Y  &  "W 
agement  Corp.,  conducted  a  c 
equipment  forum  which  end 
first  day's  session. 

Alvin  Korngold,  local  anti-ti 
torney,  who  has  represented  ex 
in  this  area  in  trade  litigatic 
been  added  to  the  convention  p 
tomorrow.  He  will  address  the  c 
theatre  owners  on  the  subject 
industry  consent  decrees  in  L| 
Paramount. 


Miss  Taylor  Can't  Atten 

Elizabeth  Taylor,  selected 
the  Year"  by  Allied,  has  advis< 
vention  officials  she  will  be  un 
appear  to  accept  the  award  at  t 
quet  Wednesday  night. 


It's  7500  Editions 
For  "The  Loewdown' 

The  "Loewdown,"  daily  ho 
gan  for  Loew's  Theatres  has 
7500th  edition.  "Loewdown" 
to  be  the  only  daily  house  o 
the  world  and  as  far  as  can 
certained,  the  oldest. 

While  it  has  been  publishe 
present  format  since  1932,  it' 
birth  was  in  late  1929,  by  0 
Doob,  as  a  twice-monthly 
tabloid.  This  style  was  aband 
the  interest  of  quicker  dissen 
of  information,  ideas,  etc. 
tually,  this  is  the  publicatioi 
anniversary. 

The  "Loewdown"  has  thn 
objective.'*:  1.  To  convey, 
matters  of  company  policy, 
company  news,  and  reports  ( 
ing  attractions.  2:  To  sen 
brain-and-idea-exchange  am 
forces  in  the  field,  and  3: 
credit  for  jobs  well  done. 


BIG  BOX  OFFICE  BECAUSE... THIS  IS  A  PICTURE  NO  MAN  CAN  RESIST- NO  WOMAN  CAN  AFFORD  TO  MISS! 
Even  now,  thousands  of  words  of  publicity  are  on  press  for  national  magazines  to  give  you  the  kind 
of  built-in  advance  interest  that  sells  more  tickets!  Everyone  will  be  writing  about  this  picture. 
Everyone  will  be  talking  about  this  picture. . .  Everyone  will  have  to  see  this  picture!  It's  ready  for 
release  now!  Phone,  wire,  write  NTA  Pictures,  10  Columbus  Circle,  New  York  19,  N.Y.  JUdson  2-7300 


Mill  Mil". 7ECJ 


STARRING  JULIE  LONDON  AND  ANTHONY  STEELE 


A 


"A  PICTURES 


GREENBLATT.  GENERAL  MGR.  JOE  GINS.  SALES  MGR.  SAL  Dl  GENNARO.  EASTERN  DIV.  MGR..  10  COLUMBUS  CIRCLE,  NEW  YO 
MGR..  1 134  LOXFORD  TERRACE.  SILVER  SPRING.  JU  9-6249  WILLIAM  GARNER,  MID-CENTRAL  DIV.  MGR..  1632  CENTRAL  PARKWAY.  CINC 
BREGSTEIN.  WEST  COAST  DIV.  MGR  .  9952  SANTA  MONICA  BLVD..  BEVERLY  HILLS,  CRestview  4-8849  TRUMAN  HENDRIX.  SOUTHWEST 
B3YAN  ST  ,  DALLAS,  Riverside  7-6559  LOU  AURELIO.  DIV  MGR.  FOR  CHICAGO,  MILWAUKEE,  MINNEAPOLIS,  DETROIT  TERRITORIES,  612  NORTH  MICHIGAN  AVE..  CHICAGO.  Mlchif 
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99 

DPARTACUS 

STARTS  SHOOTING  TODAY! 


NO.  18 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JANUARY  28,  1959 


e  Bill  Ready 


DeLaurentiis  Agrees  Talent  High  Pay 


At  Allied  Convention 


\  e  to  Revive  Demands  Pose  Dire  Threat  to  Industry  Exhibitor  Told 


n  Censoring 
t  in  Ohio 

sts  5-Member  Unit; 
niiy'  Prime  Target 


al  to  THE  DAILY 

MBUS  O.,  Jan.  27.-A  move 
film  censorship  in  Ohio,  with 
pictures  the  principal  target, 

jled  to  be  launched  in  the 
ite  by  Sen.  Robert  R.  Shaw, 

an,  Columbus. 

roposal  would  set  up  a  five 
Ohio  Motion  Picture  Board 

•e  State  Department  of  Com- 
11  members  would  be  named 
vernor  and  serve  at  his  pleas- 
per  diem  salary  of  850.  The 

hip  would  include  a  film  in- 

apresentative,  representatives 
ommerce  Department  of  the 

n  Department  and  two  at- 
nbers. 

aid  that  if  a  statute  is  to  be 
stitutional  by  the  courts,  it 
limited  to  "obscenity."  Once 
Continued  on  page  2) 

wn  Heads  NT  A 


Subsidiary 


ormation  of  NTA  Interna- 
nc,  an  organization  which 
ice  the  television  and  mo- 
picture 
tries 
ut  the 
1,  was 
2d  here 
'  by 
-andau, 
of  the 
ad  Oli- 
Unger, 
»■  1  J 


Delates, 
same       Harold  Goldman 

vas  re- 

iat  Harold  Goldman,  execu- 
president  and  a  director  of 
k  ntinued  on  page  6 ) 


S'ON  TODAY— page  4 


By  CHARLES  S.  AARONSON 
(Picture  on  Page  2) 

Dino  DeLaurentiis,  noted  Italian  producer,  is  100  per  cent  in  agreement 
with  Samuel  Goldwyn,  who  last  week  warned  the  production  community 
that  the  excessive  salary  demands  of  talent  would  have  very  serious  conse- 
quences. DeLaurentiis,  speaking  to 
trade  and  New  York  newspaper  writ- 
ers yesterday  at  luncheon  at  the  21 
Club,  added  one  additional  point.  He 
has  a  theory,  he  said,  that  no  actor 
can  save  a  mediocre  picture;  that  it 
is  the  picture  which  makes  the  actor. 

Host  at  the  luncheon,  which  was 
largely  in  behalf  of  "Tempest,"  re- 
cently completed  and  the  latest  his- 
torical spectacle  of  the  man  who  is 
noted  for  them,  was  Paramount,  his 
partner  in  "Tempest,"  as  in  the  ear- 
( Continued  on  page  2) 


New  Tie-Up  Offers 
'Gidget'  Bow  as  Prize 

By   JAMES  D.  IVERS 

Columbia's  forthcoming  "Gidget" 
will  benefit  from  a  promotion  unique 
to  both  motion  pictures  and  television. 
World  premiere  of  the  picture,  which 
stars  James  Darren,  Sandra  Dee  and 
Cliff  Robertson,  currently  the  darlings 
of  young  America,  will  be  held  in  the 
home  of  a  grand  prize  winner  on  the 
Goodson  Todman  "The  Price  Is 
Right."  Prior  to  the  award  of  the  pre- 
miere as  a  "Showcase"  prize,  the  title 
(Continued  on  page  6) 

Says  Exhibitor  Key 
To  Foreign  Success 

American  exhibitors  must  take 
steps  to  book  and  promote  foreign 
pictures  on  a  wider  basis  if  these 
films  are  to  become  an  important 
source  of  product  supply  here,  ac- 
cording to  Munio  Podhorzer,  presi- 
dent of  Casino  Film  Exchange,  Inc. 
and  representative  in  the  U.S.  for 
the  German  Export-Union.  Podhorzer 
advances  this  theory  in  a  letter  to 
(Continued  on  page  3) 


42-Day  First-Run  Limit 
In  Pitt.  Consent  Decree 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  27.  -  Under 
the  Federal  District  Court  decree 
signed  here  last  week  in  the  Basil 
Theatres  anti-trust  suit  against  major 
distributors  and  Stanley  Warner 
Theatres  a  maximum  of  42  days  is 
permitted  a  first  run  holdover  en- 
gagement in  the  Pittsburgh  area,  the 
Allied  States  drive-in  convention  was 
told  today  by  Nathan  Korngold,  New 
York  attorney  for  the  plaintiff  exhibi- 
tors. 

If  a  picture  is  still  playing  42  days 
after  its  first  run  opening,  subsequent 
(Continued  on  page  6) 


REVIEW: 


The  Hanging  Tree 


Baroda — Warner  Bros. 


A  veteran  star,  Gary  Cooper,  and  a  veteran  director,  Delmer  Daves, 
have  joined  forces  with  two  imaginative  young  producers,  Martin  Jurow 
and  Richard  Shepherd,  to  make  a  western  drama  of  unusual  poignancy 
and  appeal.  Against  the  tumultuous  atmosphere  of  a  grubby,  wide-open 
19th  Century  gold  camp  in  Montana,  "The  Hanging  Tree"  tells  a  per- 
sonal story  that  is  as  high  in  sheer  physical  excitement  as  it  is  in  emotion. 
And,  because  it  has  been  filmed  in  Technicolor  entirely  against  the 
magnificent  scenery  of  the  Rocky  Mountains,  it  is  as  visually  stimulating 
as  any  western  that's  likely  to  come  along  this  year. 

Cooper  is  especially  good  this  time  out,  and  it  may  be  because  he 
(Continued  on  page  6) 


To  Spruce  Up 
His  Theatre 

Builds  Grosses:  Marcus; 
Local  B-B  Drive  Outlined 


By  SHERWIN  KANE 

PITTSBURGH,  Jan.  27.-The  em- 
phasis was  on  methods  of  bringing 
more  money  into  the  boxoffice  and  the 
concessions  sections  as  Allied  States 
national  drive-in  convention  went  into 
its  second  day  at  the  Penn  Sheraton 
Hotel  here  today. 

Ben  Marcus  of  Milwaukee,  who  with 
Milton  London  and  George  Tice  com- 
prised the  convention's  business-build- 
ing panel,  with  Marshall  Fine  as  co- 
ordinator, urged  exhibitors  who  have 
not  yet  done  so  to  make  their  theatres 
as  modern,  comfortable  and  attractive 
as  possible. 

"Anything  you  do  in  your  theatre 
to  bring  more  people  into  it  is  a  busi- 
ness-building idea,"  Marcus  reminded 
the  delegates.  "It  is  an  absolute  neces- 
sity that  we  fix  up  our  theatres.  They 
(Continued  on  page  5) 


Ferguson  Hits  'Old' 
Merchandising  Methods 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  27.  -  Mem- 
bers of  the  motion  picture  industry 
who  continue  to  use  old  merchandis- 
ing methods  in- 
stead of  adopt- 
ing new  ones 
were  roundly 
scored  here  to- 
day by  Robert 
S.  Ferguson, 
Columbia  Pic- 
tures' director 
of  advertising, 
publicity  and 
e  x  p  1  o  i  tation. 
He  spoke  at 
the  afternoon 
session  of  the 
Allied  Drive-In 

Convention  now  in  progress  here. 

Ferguson  said  that  old  merchandis- 
ing techniques  are  out  of  place  "in 
a    national    business    atmosphere  in 
(Continued  on  page  6) 


Robert  Ferguson 


2 


Motion  Picture  Daily 


Wednesday,  January  28, 


PERSONAL 
MENTION 


LEO  JAFFE,  Columbia  Pictures 
first  'vice-president  and  treasurer, 
will  arrive  in  Hollywood  today  from 
New  York. 

• 

Joseph  Friedman,  Paramount's  na- 
tional exploitation  manager,  will  re- 
turn to  New  York  today  from  Chicago. 
• 

Bernard  Kamber,  advertising-pub- 
licity chief  of  Hecht-Hill-Lancaster, 
left  here  yesterday  for  London  via 
B.O.A.C. 

• 

Charles  Simpson,  vice-president  of 
Capital  Releasing  Corp.,  Atlanta,  has 
entered  the  hospital  there  for  surgery. 
• 

Francis  D.  Smith,  Cinema-Vue 
vice-president,  will  leave  here  shortly 
for  Atlanta,  New  Orleans,  Dallas  and 
Los  Angeles. 

• 

George  E.  Landers,  division  man- 
ager in  Hartford  for  E.  M.  Loew's 
Theatres,  has  returned  there  with  Mrs. 
Landers  from  a  vacation  along  the 
Atlantic  seaboard. 

• 

William  Goetz,  producer,  will  re- 
turn to  New  York  today  from  Paris. 
• 

Harry  Feinstein,  Stanley  Warner 
zone  manager  in  New  Haven,  Conn., 
and  James  Totman,  assistant  zone- 
manager,  have  left  there  for  Albany, 
N.  Y. 

• 

George    Eby,    International  chief 
barker  of  variety  clubs,  was  a  guest 
at  the  Allied  drive-in  convention  lun- 
cheon in  Pittsburgh  yesterday. 
• 

Irving  Mack,  head  of  Filmack 
Trailers,  Chicago,  is  a  visitor  at  the 
Allied  drive-in  convention  in  Pitts- 
burgh and  will  come  to  New  York  from 
there. 


Ohio  Ruling  Kills 
Parking  Garage  Plan 

Special  to  THE  DAILY 

COLUMBUS  Jan.  27.-An  Ohio 
Supreme  Court  decision  declaring  an 
underground  parking  garage  law  un- 
constitutional may  have  repercussions 
in  other  cities  ncl  states  in  cases  in- 
volving proposals  to  construct  such 
facilities  on  public  property. 

The  Ohio  court  decision  killed  a 
planned  multi-million-dollar  parking 
garage  which  was  to  have  been  built 
beneath  the  State  House  yard  in  the 
center  of  the  downtown  Columbus 
theatre  district.  The  court  declared 
the  law  unconstitutional  "because  it 
lacked  uniform  application  throughout 
the  state." 


M.  P.  DAILY  picture 

DeLaurentiis  acknowledges  he's  a  producer  of  spectacles,  that  these 
days  that's  the  way  to  make  pictures  (and  as  he  sees  it,  to  save 
them),  and  that  he  owes  his  success  in  great  part  to  Paramount, 
host  to  him  and  newsmen  yesterday  at  luncheon  in  the  21.  With  him 
here,  are  sales  chief  George  Weltner,  who  said  the  Italian  is  "just 
now  beginning  to  emerge  as  one  of  the  great  producers  of  the 
spectacular  picture";  Paul  Raibourn,  and  Jerry  Pickman. 

DeLaurentiis  Sees  Pay-Threat 


( Continued 

lier  "War  and  Peace"  and  other 
films.  The  producer,  speaking  large- 
ly through  an  interpreter,  paid  tri- 
bute to  the  cooperative  assistance  of 
Paramount  in  his  productions.  He  was 
introduced  by  George  Weltner,  Para- 
mount world  sales  head,  while  also 
present  were  Paramount  executives 
Paul  Raibourn,  Jerry  Pickman  and 
Martin  Davis. 

With  respect  to  what  he  described 
as  the  "world  film  crisis,"  the  pro- 
ducer made  the  point  that  for  bad 
pictures  the  motion  picture  industry 
is  dead,  while  for  good  pictures  "the 
business  is  stronger  and  more  valid 
than  ever."  Admitting  the  incursions 
of  television  and  other  competitive 
factors,  the  producer  of  between  70 
and  80  films  said  the  answer  to  the 
changes  in  the  public's  entertain- 
ment tastes  lay  in  offering  artistic 
values  on  the  one  hand,  and  spec- 
tacular material  on  the  other.  In 
"Tempest,"  he  said,  utilizing  the  les- 
sons learned  with  other  productions, 
he  tried,  he  thinks  quite  successfully, 
to  bring  about  a  "fusion"  of  the  two 
aspects  of  production  techniques.  He 
said  he  feels  he  succeeded  because 
of  the  reception,  critical  and  other- 
wise, thus  far  accorded  the  picture 
in  Italy  and  other  areas. 

Weltner  Enthusiastic 

Weltner  declared  Paramount  has 
"high  hopes"  for  "Tempest"  and  is 
"pulling  out  all  the  stops"  in  a 
merchandising  and  selling  campaign 
on  the  film. 

DeLaurentiis  said  the  search  for 
realism  in  "Tempest"  is  what  led  him 
to  Yugoslavia,  where  he  was  able  to 
utilize  the  services  of  an  enormous 


from  page  1) 

number  of  mounted  soldiers,  avail- 
able nowhere  else  in  Europe. 

"We  of  the  motion  picture  indus- 
try have  no  nationality,"  the  Italian 
producer  declared.  "We  belong  to 
one  universal  family  because  the  mo- 
tion picture  knows  no  barriers.  The 
film  transcends  the  language  bar- 
riers. Product  should  be  interna- 
tional." 

Stresses  Merchandising 

Answering  a  question  as  to  the  im- 
plementation of  the  Goldwyn  point  of 
not  paying  excessive  salaries  to  talent, 
DeLaurentiis  said  simply,  "Just  don't 
hire  the  actor  who  is  too  high  priced." 
He  believes  the  producer  should  fol- 
low through  on  his  product  all  the 
way  after  production,  and  gave  it 
as  his  opinion  that  proper  merchan- 
dising of  a  picture  is  50  per  cent  of 
the  battle.  A  good  picture  can  be 
killed  if  it  is  not  properly  launched, 
he  said. 

His  next  picture  will  be  based  on 
the  life  of  Simon  Bolivar,  the  South 
American  liberator,  he  said,  but  de- 
tails are  several  weeks  away.  He  is 
going  from  New  York  to  South  Amer- 
ica for  further  discussion  on  the  proj- 
ect, he  indicated. 


New  Name  Voted  for 
Will  Rogers  Committee 

The  Will  Rogers  Junior  Committee 
has  voted  to  change  its  name  to  the 
Special  Activities  Committee  of  the 
Will  Rogers  Memorial  Hospital.  An- 
nouncement of  the  change  was  made 
yesterday  by  Thomas  E.  Rodgers  and 
Irwin  Freedman,  co-chairmen  of  the 
newlv  named  committee  at  a  luncheon 
at  the  Friars  Club. 


File  Albany  Bill  tj 
Modify  Film  Fee 


Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Jan.  27.-For 
fourth  time  in  the  last  five  years,  mi 
fication  of  the  fees  charged  by  the 
tion  picture  division,  State  Educa 
Department,  is  sought  in  a  bill  in 
duced  by  Sen.  John  J.  Marchi,  St: 
Island  Republican,  and  Assembly) 
Anthony  P.  Savarese,  Jr.,  Qui 
Republican. 

The  measure,  twice  vetoed  by  I 
rell  Harriman  when  has  was  Gover 
increases  the  rate  for  originals  f 
three  to  four  dollars  per  thousand 
or  fraction  thereof.  However,  it 
duces  that  for  prints,  from  two  do 
per  thousand  feet  to  four  dollars 
each  additional  "entire"  copy. 

In  disapproving  two  years  ago,  1 
riman  said  the  bill  would  cost  the  : 
$300,000,  for  which  the  legislature 
provided  no  budgetary  substitute. 

Perhaps  to  meet  this  objection, 
current  act  was  changed  before  pre 
tation,  to  make  the  effective  date  | 
1,  1960,  instead  of  July  1,  1959.  ' 
date  would  coincide  with  the  stai 
a  new  fiscal  year. 

The  budget  division  has  aln 
queried  the  Education  Departi 
about  film  fees.  This  presumably 
cates  awareness  of  the  bill's  eff< 


Move  to  Revive 

(Continued  from  page  1) 
the  courts  have  passed  upon  the  c 
tion  of  constitutionality,  the  Let 
ture  can  then  expand  the  scope  of  i 
sorship  he  said.  The  bill  defines 
scenity"  as  follows:  "A  motion  pii 
is  obscene  if,  considered  as  a  who} 
predominant  appeal  is  to  prurien 
terest:  that  is,  a  shameful  or  mc 
interest  in  nudity,  sex  or  excretion, 
if  it  goes  substantially  beyond 
tomary  limits  of  candor  in  descri] 
or  representation  of  such  matters 
If  the  Department  of  Commerci 
clares  a  picture  obscene,  it  would 
mit  its  findings  to  each  board  me; 
and  to  the  distributor  presenting 
film.  The  board  would  then  br! 
quired  to  convene  within  30  da 
determine  whether  approval  of, 
picture  should  be  granted.  The 
tributor  would  be  given  a  chancf 
appear  before  the  board,  with  or 
out  counsel.  A  majority  could  € 
issue  or  refuse  to  issue  a  license. 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E. 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman  \ 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A  Otten  National  Press  Club, 
ington  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup  Editor;  William  Pay,  News  Editor.  Correspondents  . 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company.  Inc.,  12/0  Sixth  Avenue,  Rock. 
Center.  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J    Sullivan  Vice- 

 a  fr.,,=„r„-  T  »^  T    Rr»Hv    Q.i.rr*t,rv    Other  Dniolpv  Pnblira tinns •  Motion  Picture  Herald.  Retter  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  . 

Almanac,  Fame.  Entered  as  : 


as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Tel< 
class  matter  "Sept.  21,  1938.  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign,  bingle  copie: 


;sday,  January  28,  1959 


Motion  Picture  Daily 


3 


EDPLE 


jgaret  G.  Twyman,  director  of 
Unity  relations  for  Motion  Pic- 
ssociation  of  America,  will  de- 
;  addresses  this  week  before 
k's  clubs  in  Denver  and  Salt 
pity.  Arrangements  were  made 
,jert  W.  Selig,  president  of  Fox 

1  ountain  Amusements,  Denver. 

□ 

k   Gould,    associated    for  the 

2  years  with  Bourne  Music  and 
1  Records,  has  joined  the  Walt 
|  music  publishing  operations 
eral  professional  manager.  He 
bad  both  the  Los  Angeles  and 
iew  York  offices,  with  head- 
's at  the  Embank  studio,  un- 
e  supervision  of  Jimmy  John- 
no  is  in  general  charge  of  all 

music  and  recording  interests. 

□ 

•rt  J.  Riedl  on  Feb.  1  will  take 
He  Morris  Theatre,  Morris,  N.Y., 
.eon  Duva,  who  has  operated 
4  years. 

□ 

cia  Davis,  witnessing  a  trailer 
hdt's  Lincoln  Theatre,  Miami 
in  the  Screen  Snapshots  "iden- 
masked  player"  contest,  spon- 
)V  Columbia  Studios,  became 
the  winners  and  now  is  on  an 
■nses-paid  trip  to  California. 

r  to  Discontinue 
onal  Mgr.  Position 

Film  Distributors  of  America 
ntinuing  the  position  of  region- 
ie  nkger  in  a  move  to  increase  the 
Jiieness  of  its  sales  coverage,  it 
{bnounced  yesterday  by  Foster 
J  general  sales  manager. 
Mr  the  new  plan,  the  branch 
ddrs  will  be  able  to  concentrate 
j-l'livities  on  their  individual  ter- 
ifcand  supervision  over  the  field 
jjjdll  be  confined  to  home  office 
i|ij:ecutives,  Blake  said.  At  the 
ffice  level,  Abe  Weiner,  the 
fs  former  New  England  re- 
nanager,  has  been  appointed 
ft  |  to  the  general  sales  manager, 
ion  to  Gordon  Craddock,  Jr., 
present  status  as  assistan  to 
unchanged. 

lumber  of  sales  offices  will  be 
--  j  to  15,  from  the  present  figure 
7  jjnd  sales  personnel  will  be  re- 
I  Jy  two  in  number, 
ifl  its  inception  the  company  has 
Jl  National  Film  Service  to  han- 
■  functions  in  connection  with 
accounting,  inspection  and 
H| ,  and  booking  operations  have 

nfined  to  nine  of  the  17  sales 

wo  sales  offices  closing  are  Salt 
•ity,  to  be  consolidated  with 
and  St.  Louis,  which  will  be 
d  with  Kansas  City.  The  com- 
also  re-opening  an  office  in 
>hia  to  handle  sales  in  that  and 
■ihington  territories,  and  the 
v\  ashington  office  will,  in  con- 
,  be  closed. 


Urges  Foreign -Film  Bookings 


( Continued 

George  G.  Kerasotes,  president  of 
Theatre  Owners  of  America,  the  text 
of  which  Podhorzer  released  here 
yesterday. 

The  letter  was  in  reply  to  one 
from  Kerasotes  in  regard  to  recom- 
mendations made  by  the  committee 
on  ways  and  means  to  increase  film 
production  formed  as  one  of  the  units 
of  the  American  Congress  of  Exhibi- 
tors. S.  H.  Fabian  is  chairman  of 
this  committee  which  has  recom- 
mended that  more  foreign  films  be 
produced  aimed  for  the  American 
market. 

While  believing  that  European 
producers  are  aware  of  the  need  to 
conform  to  the  tastes  of  the  Amer- 
ican audience,  Podhorzer  points  out 
that  the  film-maker,  must  also  take 
into  account  the  likes  of  his  own 
local  audiences. 

"It  does  seem  to  me,"  he  adds, 
"that  the  'problem'  of  the  foreign 
film  as  a  substitute  for  the  dwindling 
supply  of  Hollywood  movies  is  not 
one  that  can  be  solved  by  the  foreign 
producer  alone.  American  exhibitors 
are  as  much  of  a  key  to  this  question 


from  page  1) 
as   are  the   European  producers." 

Too  often,  Podhorzer  states,  the 
American  exhibitor  has  booked  re- 
issues or  "B"  films  rather  than 
"available  and  potentially  interest- 
ing, but  as  yet  untested"  foreign  pic- 
tures. "These  pictures  are  not  some- 
thing that  can  be  sprung  on  the 
public  overnight.  They  must  be  in- 
troduced patiently  and  with  care, 
with  the  realization  that  anything 
strange,  regardless  of  how  much 
value  it  may  have,  has  to  be  almost 
spoon-fed  to  the  audience  before  it 
can  hope  to  gain  wide  acceptance." 

The  suggestion  by  Fabian  that 
American  directors  and  stars  be  used 
in  European  pictures  is  "perfectly 
sound,"  according  to  Podhorzer. 
"However,  I  feel  strongly  that  the 
initiative  of  this  type  of  'co-pro- 
duction' must  come  to  a  large  extent 
from  American  producers.  They  know 
the  requirements  of  the  American 
market,  possibly  from  bitter  experi- 
ence. It  is  they  who  can  guide  the 
European  producer  in  his  effort  to 
create  films  that  will  have  dual  Amer- 
ican and  European  appeal." 


Ten'  Proving  Strong 
In  Second  Showings 

The  staying  power  of  "The  Ten 
Commandments"  was  attested  to  again 
yesterday  by  Edward  G.  Chumley, 
U.S.  and  Canadian  sales  manager  for 
the  film  at  Paramount,  who  cited  two 
current  engagements  in  cities  where 
the  picture  was  first  shown  in  the 
spring  of  1957. 

At  the  Capitol  Theatre  in  Worcester, 
Mass.,  the  first  six  days  yielded  $11,- 
000  despite  winter  storms.  This  com- 
pares with  $11,955  grossed  for  the 
full  opening  (Easter)  week  at  the 
same  theatre  in  1957. 

At  the  Ben  Ali  Theatre  in  Lexington, 
Ky.,  the  film  did  a  record-breaking 
$8,000  for  the  first  week.  In  its  first 
special  engagement  in  Lexington  at  the 
Kentucky  Theatre  it  grossed  $6,756  for 
the  first  (Easter)  week. 

Academy  Honors  12 
With  Life  Membership 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  27.  -  Twelve 
of  the  original  founding  members  of 
the  Academy  of  Motion  Picture  Arts 
and  Sciences  have  been  honored  with 
life  memberships.  They  are  Richard 
Barthelmess,  George  Cohen,  Cecil  B. 
DeMille,  Henry  King,  Edwin  J.  Loeb, 
Harold  Lloyd,  Bess  Meredyth,  Mary 
Pickford,  Joseph  M.  Schenck,  Raoul 
Walsh,  Jack  L.  Warner  and  Carey 
Wilson.  Life  membership  was  voted 
to  DeMille  prior  to  his  death  on 
Jan.  21. 

Four  other  founders  have  been 
previously  awarded  life  memberships 
through  the  custom  of  automatically 
honoring  Academy  presidents.  They 
are  Douglas  Fairbanks,  Sr.,  M.  C. 
Levee,  Frank  Lloyd  and  Conrad 
Nagel. 


Pastore  Again  Heads 
Communications  Unit 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  27.-The  Sen- 
ate Commerce  Committee  again  named 
Senator  Pastore  (D.,  R.I.)  to  be  head 
of  its  communications  subcommittee, 
with  jurisdiction  over  broadcasting 
matters. 

At  its  organizational  meeting  today, 
the  committee  named  to  the  subcom- 
mittee, in  addition  to  Pastore,  Demo- 
cratic Senators  Monroney  of  Okla- 
homa, Thurmond  of  South  Carolina, 
McGee  of  Wyoming,  and  Republican 
Senators  Case  of  New  Jersey,  Cotton 
of  New  Hampshire  and  Scott  of 
Pennsylvania. 

Chairman  Magnuson  (D.,  Wash.) 
said  the  committee  would  definitely 
continue  its  study  of  the  television  in- 
dustry. 


Re-Release  Slated  for 
'Place  in  Sun,'  'Stalag^ 

Paramount  will  re-release  two  of  its 
biggest  boxoffice  successes,  "A  Place 
in  the  Sun"  and  "Stalag  17."  A  mid- 
February  start  is  indicated. 

New  newspaper  ads,  special  theatre 
trailers,  double-bill  and  single-bill  ra- 
dio spots  and  an  updated  pressbook 
have  been  prepared  by  Paramount,  all 
stressing  the  Academy  Award  achieve- 
ments of  the  pictures. 

NT  A  Films  Booked 

American  premieres  for  two  films 
being  released  by  NTA  Pictures  were 
announced  yesterday.  "A  Question  of 
Adultery"  will  open  Feb.  4  at  the  Riv- 
erview  Theatre  in  Norfolk.  "I  Was 
Monty's  Double"  will  open  Feb.  12  at 
the  MacArthur  Theatre  in  Washing- 
ton, D.  C,  and  the  Playhouse  Thea- 
tre in  Baltimore. 


The 
Picture 
With 
The 

$1,000,000 

Title! 


exploitation 
sensation ! 

M-G-M's 

FIRST 
MAN 
INTO 
SMCE 


The  spectacular  adventure 
drama  of  the  first  man  in 
history  to  embark  on  the 
most  dangerous  and  daring 
mission  of  all  time.  Packed 
with  surprise,  suspense  and 
built-in  showmanship. 


4  Motion  Picture  Daily 

Jelev'is'ion  Today 


Pro,  Con  Reaction 
To  Manley  TV  Bill 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Jan.  27.  -  Mail 
and  telephone  response  to  his  bill 
licensing  all  television  programs,  ex- 
cept those  on  current  events,  press 
excerpts,  news  and  sports,  broadcast 
over  stations  in  New  York  State,  has 
been  "predominantly  favorable,  in 
numbers,  but  unfavorable,  in  force," 
Assemblyman  S.  Bruce  Manley  re- 
vealed today. 

The  Fredonia  Republican  reported 
the  reaction  had  been  substantial, 
despite  the  fact  that  bill  copies  were 
yet  to  come  from  the  printer.  By 
next  week,  he  expects  heavy  volume. 

Request  from  Fitzpatrick 

Manley  said  former  Assemblyman 
James  A.  Fitzpatrick,  of  Plattsburgh, 
had  left  a  note  asking  for  copy  of 
the  bill  and  indicating  public  hear- 
ings on  it  might  be  held  by  Joint 
Legislative  Committee  on  Offensive 
and  Obscene  Material,  for  which 
Fitzpatrick  is  counsel.  The  commit- 
tee's study  area  was  expanded  to  in- 
clude television,  radio  and  motion 
pictures,  several  years  ago.  Fitzpat- 
rick criticized  "brutality  and  vio- 
lence" on  television,  during  a  recent 
panel  here  on  "Motion  Picture  Cen- 
sorship." 

The  Manley  bill's  statement  of 
"legislative  findings"  is  critical  of 
video  programs  "disproportionately" 
emphasizing  sex,  violence  and  bru- 
tality. It  declares  these  "contribute 
to  juvenile  crime  and  impairment  of 
the  ethical  and  moral  standards  of 
our  youth." 

'Journal-American'  Interested 

Manley  disclosed  the  "New  York 
Journal-American"  phoned  him  at 
2:30  A.M.,  the  morning  after  the  bill 
was  introduced.  A  network  represen- 
tative also  inquired,  as  did  John  R. 
Titus,  Albany  attorney  and  legisla- 
tive representative  for  the  State 
Broadcasters  Association.  A  television 
magazine  likewise  queried  Manley. 

The  "New  York  Daily  News," 
which  owns  WPIX,  editorially  crit- 
icized the  proposal,  so  did  the  "Os- 
wego Times." 

On  the  other  hand,  Manley  has 
received  numerous  telephone  mes- 
sages and  letters  endorsing  the  bill, 
from  representatives  of  PTA's  and 
other  groups  and  individuals.  They 
sought  copies,  too,  he  said. 

Will  Be  Amended 

Manley  conceded  the  bill  needed 
amendment,  "eliminating"  unwork- 
able and  impractical  angles,  and 
"adding"  practical,  effective  ones. 
This  can  be  effected  via  public  hear- 
ings, he  said. 


Herridge  to  Produce 
New  Series  for  CBS 

Robert  Herridge,  producer  of 
"Camera  Three,"  "Seven  Lively  Arts," 
"Studio  One  Summer  Theatre"  and 
"Kraft  Television  Theatre,"  has  been 
signed  to  produce  a  new  half-hour 
series,  on  video  tape,  for  CBS  Films, 
Inc.,  it  was  announced  yesterday  by 
Sam  Cook  Digges  and  Leslie  Harris, 
administrative  vice-president  and  vice- 
president  in  charge  of  production,  re- 
spectively, of  CBS  Films,  Inc. 

The  new  series,  the  first  video  tape 
project  by  CBS  Films,  Inc.,  and  as  yet 
untitled,  will  have  Herridge  introduc- 
ing each  program,  on  camera.  He  will 
also  write  a  number  of  scripts.  Produc- 
tion will  start  immediately,  using  CBS 
Television  facilities  in  New  York  City. 


Emmy  Awards  Show 
Scheduled  on  NBC-TV 

For  the  fifth  consecutive  year,  the 
NBC-TV  Network  will  carry  the  Em- 
my Awards  of  the  National  Academy 
of  Television  Arts  and  Sciences  on 
Wednesday,  May  6,  from  10  to  11:30 
P.M.,  EST.  The  program  will  be  spon- 
sored by  Procter  &  Gamble  Co.  and 
by  the  Benrus  Watch  Co.,  Inc.  Grey 
Advertising  Agency,  Inc.,  is  the  agency 
for  both  sponsors. 

Oppenheimer  in  Charge 

Jess  Oppenheimer  will  be  executive 
producer  for  the  90-minute  "special," 
which  will  originate  from  both  New 
York  and  Holllywood.  Joe  Cates  will 
be  producer  for  the  East  Coast  seg- 
ment, and  Bob  Henry  for  the  West 
Coast  segment. 


Wednesday,  January  28,  19 
 ; 

I  FCC  Sanctions  VHF 
I    Booster  Stations 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  27.-1 
Federal  Communications  Commiss 
today  gave  in  to  Congressional  pi 
sure  and  sanctioned  temporarily  c 
tinued  operation  of  VHF  booster  W 
tions. 

The  Commission  also  indicated'1 
might  permanently  change  its  pohjj 
in  this  direction. 

Late  in  December,  the  FCC  ru 
that  VHF  booster  stations  were  ille'l 
and  gave  these  stations  90  days  I 
convert  to  UHF  translator  statiilj 
Congressmen  from  Western  stl| 
where  booster  stations  are  operal( 
widely  in  isolated  communities  h  | 
been  protesting  ever  since. 

Today  the  FCC  extended  until  ; 
end  of  June  the  period  during  wl 
the  boosters  can  continue  operat 
Moreover,  it  said,  during  the  con,  , 
months  it  will  study  further  the  1 
and  technical  problems,  the  possib 
of  amending  the  act  to  provide  r  f 
flexibility,  and  the  possibility  of  re  f 
ing  operating  requirements  for  t 
stations. 

CNP  Starts  Shooting 
On  Three  New  Seriei 

From  THE  DAILY  Bureau  L 

HOLLYWOOD,  Jan.  27.-Earl  % 
tig,  president  of  California  Nati  . 
Productions,  has  announced  the 
of  shooting  on  three  new  CNP 
vision  film  series— "Outpost  in  Spi 
"The    Lawless   Years,"  and  "P  1 
Marlowe."  All  three  CNP  produc  ! 
are  before  the  cameras  on  the  sC  ) 
stages  and  outdoor  sets  of  M-G 
studios  in  Culver  City. 

Wallace  J.  Rigby  Dl 

Wallace  J.  Rigby,  52,  vice-presijj  j, 
of  Sales  Communication,  Inc.,  saleJL 
vclopment  affiliate  of  McCann-E 
son,  Inc.,  advertising  agency,  died 
last  week  at  the  Hospital  for  J  j, 
Diseases. 


COMET  4 

(pure  jet ! ) 

MONARC 

(de  Luxe  and  First  Class  o 

frequency:  NIGHTLl 

(leaves  New  York  at  9  p. 


destination:  LONDCXN 


reservations  through  your  Travel  Ag 
BRITISH  OVERSEAS  A'RWAYS  CORPOR 

Flights  from  New  York,  Boston,  CI 
Detroit,  San  Francisco.  Montreal.  Offic; 
in  Atlanta,  Dallas.  Los  Angeles,  Miami 
adelphia,  Pittsburgh.  Washington,  Vane 
Winnipeg,  Toronto. 


AROUHD  ™  TV  CIRCUIT 

  with  PINKY  HERMAN  

DAVE  GARROWAY  on  "Today"  next  Monday  morning,  will  inter- 
view seven  top-flight  military,  government  and  civil  space  au- 
thorities in  a  program  called,  "Space— Where  We  Stand,"  marking  the 
first  anniversary  of  the  launching  of  the  first  USAtellite,  Explorer  I.  .  .  . 
Robert  Ryan  has  been  signed  for  an  important  role  in  the  forthcoming 
Harbel  production,  "Odds  Against  Tomorrow,"  starring  Harry  Belafonte 
and  directed  by  Robert  Wise  which  will  be  released  through  United 
Artists.  Shelley  Winters  has  the  female  lead  in  the  film.  ...  Ira  Cook, 
L.A's  most  listened  to  deejay  (heard  daily  over  KMPC)  has  changed 
plans  and  instead  of  making  a  trip  to  Gotham  will  plane  out  to  Hawaii 
March  7.  In  addition  to  his  local  platter  KMPChatter,  Ira  also  tapes  a 
regular  series  of  programs  featured  daily  over  Henry  Kaiser's  radio 
station  K  H  V  Honolulu.  .  .  .  ABC  will  introduce  an  innovation  Friday 
(8:00  P.M.)  when  "Walt  Disney  Presents"  will  simulcast  "The  Peter 
Tschaikovsky  Story,"  combining  "live  action"  and  animation  depicting 
the  life  and  music  of  the  great  composer.  Highlighted  will  be  the  famed 
"Sleeping  Beauty  Ballet"  one  of  his  greatest  works.  .  .  .  Don  Passante 
will  host  a  new  "north  and  south  of  the  border"  TVariety  program, 
"Carnival"  over  Channel  9  (N.Y.)  starting  Sunday,  Feb.  9  (9:30-10:30 
P.M.)  Show  will  feature  big  name  comedians,  dancers,  singers  and 
novelty  acts.  ...  Eli  Wallach,  currently  starring  on  Broadway  in  "The 
Cold  Wind  and  the  Warm,"  has  been  CBSigned  as  special  guest  star 
for  the  forthcoming  three-hour  "Playhouse  90"  TVersion  of  "For  Whom 
The  Bell  Tolls."  Co-stars  include  Maria  Schell,  Jason  Robards  and 
Maureen  Stapleton.  .  .  .  Ken  Hecht,  A  &  R  chief  at  Belmar  Records 
getting  a  fine  reaction  to  Mark  Lano's  initial  waxing  of  "I'm  Breaking 
In  A  Broken  Heart"  b/w  "That's  What  I  Like  About  Girls."  .  .  . 

ft         ft  ft 

Mitch  Leigh,  the  jingleer  whose  musicommershills  in  but  a  short 
few  years  have  catapulted  him  into  the  big  time,  leaves  next  month  for 
Hollywood  to  add  motion  picture  scoring  to  his  amazing  accomplish- 
ments. He'll  also  set  up  a  Hollywood  branch  of  Music  Makers,  Inc.  of 
which  he  is  president.  .  .  .  Robert  E.  Richer,  formerly  associated  with 
ABC  and  later  with  the  Adam  Young  firm,  has  joined  NTA  Spot  Sales 
as  account  exec  and  will  operate  from  the  Columbus  Circle  offices.  .  .  . 
Emcee  Jimmy  Blaine  of  Screen  Gems'  "Ruff  N'  Reddy"  NBCartoon 
series,  will  pilot  his  own  twin-engine  plane  this  summer  when  he  makes 
his  P.A.  tour  of  parks,  carnivals  and  special  moppet  shows  around  the 
country.  .  .  . 


*?sday,  January  28,  1959 


Motion  Picture  Daily 


5 


ihibitor  Told 


Continued  from  page  1 ) 
be  inviting,  well  lit,  smart  ap- 
In  short,  they  must  have 
jux  about  them  to  make  people 
to  leave  their  homes  to  attend 


-  us  described  experiences  he  has 
Green  Bay,  Appleton  and  Mil- 
with  newly  remodeled  and  re- 
ed theatres,  stating  that  the  im- 
te  and  spectacular  improvement 
iness  influenced  him  to  continue 
amorizing  process  throughout 
euit  wherever  needed.  He  said 
uld  do  it  with  borrowed  money, 
essary,  and  advised  other  ex- 
to  do  the  same.  He  recom- 
Small  Business  Administra- 
oans  if  bank  loans  were  not 
ble. 

Sees  Personnel  Vital 

imorizing   our    theatres    is  at 
rial  cure  for  their  ills,"  he 
'We  can  also  make  sure  our 
inel  are  cheerful  and  courteous. 

to  open  a  courtesy  school  to 
:>ur  staff  members." 
lave  closed  some  of  my  theatres, 
rted  others  and  still  others  are 
J  ing  as  usual.  There  will  always 
least  one  good  theatre  in  every 
community.  That  one  must  be  in- 
"  Marcus  said. 

don,  of  Michigan  Allied,  de- 
the  regional  business-building 
ugn  being  conducted  continuous- 
Detroit  exhibitors  and  reported 
?nt  results,  particularly  through 

md  television  promotion  cam- 
Likes  Filmack  Trailer 

too,  stressed  the  importance  of 
■sy  on  the  part  of  theatre  staffs 
t  commended  Filmack's  training 
Courtesy  Is  Contagious,"  which, 
d,  "can  do  more  to  teach  public 
sy  to  employes  in  20  minutes 
.  manager  or  theatre  owner  can 
eks."  He  said  Michigan  Allied 
ting  the  reel  available  to  mem- 
:;ratis. 

vide  variety  of  business-building 
for  drive-ins  was  presented  by 
b  the  delegates  during  the  ses- 
\  $100  prize  for  the  one  judged 
st  by  the  panel  members  will  be 
,ed  later. 

forum  brought  out  that  so- 
drive-in  "Buck  Nights"  are  on 
•cline.  Many  exhibitors  said  they 
ger  feature  an  "Old  Film  Night" 
;  the  week  with  a  carload  admit- 
r  a  dollar,  regardless  of  number 
•upants.  Those  who  have  aban- 
the  policy  indicated  that  while 
have  proved  a  bargain  for  some 
s,  the  exhibitor  can  do  just  as 
harging  a  higher  standard  admis- 
nd  on  concession  sales,  too. 
ge  'Reasonable  Intermission' 
ih  of  the  concessions  forum  was 
Tied  with  problems  arising  from 
ed  intermission  periods  to  en- 
;e  concessions  sales.  Various  de- 
for  dealing  with  restive,  im- 
t  audiences  were  described, 
it  was  apparent  that  horn-blow- 
id  other  evidences  of  audience 
:  against  blank  screens  can  be 
ingeniously  controlled,  the  best 


REVIEW: 

The  Trap 


Park  wood — Heath — Paramount 


NSS  B-B  Program 
For  Drive-ins  Set 


The  elaborate  but  perhaps  not  too  far-fetched  plan  to  spirit  out  of  the 
country  a  leading  U.S.  crime  czar  forms  the  central  situation  of  "The 
Trap,"  a  graphically  detailed  and  often  exciting  action  melodrama.  The 
stars  are  Richard  Widmark,  Lee  J.  Cobb,  Tina  Louise  and  Earl  Holliman, 
and  the  producers  are  Norman  Panama  and  Melvin  Frank,  with  Panama 
tripling  as  director  and  co-author  of  the  originl  screenplay  with  Richard 
Alan  Simmons. 

Most  of  the  action  takes  place  in  the  sun-baked,  scenically  beautiful 
but  austere  southern  California  desert.  Widmark  is  seen  as  a  lawyer  who 
has  unwillingly  gotten  into  the  clutches  of  the  huge  crime  syndicate 
whose  boss,  Lee  J.  Cobb,  must  escape  the  country.  The  syndicate  sends 
Widmark  back  to  his  old  home  town  in  the  desert  where  his  father  is 
sheriff.  Their  idea  is  to  take  over  the  entire  area  long  enough  to  allow 
a  plane  to  land  to  pick  up  Cobb  and  whisk  him  off  to  Mexico. 

Holliman  is  seen  as  Widmark's  drunken  younger  brother  and  Miss 
Louise  as  Holliman's  wife,  who  married  Holliman  on  the  rebound  when 
Widmark  cut  out  for  the  big  citv  years  before.  The  sheriff,  to  protect 
his  son,  agrees  to  aid  Cobb's  escape,  but  Holliman,  eying  the  reward 
for  Cobb,  tries  to  take  Cobb  in  a  gunfight  that  ends  up  with  Cobb  a 
prisoner  but  the  sheriff  dead.  The  irony  is  that  although  they  have 
captured  Cobb,  the  isolated  town  is  surrounded  by  syndicate  gunmen - 

The  rest  of  the  film  is  a  suspenseful  and  occasionally  hair-raising 
chase  across  a  hundred  miles  of  desert  highway  as  Widmark,  Holliman, 
and  Miss  Louise  try  to  get  their  prisoner  to  the  state  police.  They  are 
pursued  by  land  and  air  by  the  omnipresent  syndicate  and  their  cause 
is  not  exactly  helped  by  the  growing  jealousy  of  Holliman  over  his 
wife's  renewed  affection  for  Widmark.  The  dramatic  climax  comes  at 
the  airport  when  Cobb  and  his  henchmen  are  at  last  taking  off  in  their 
plane  which  the  wounded  Widmark  rams  with  an  automobile.  He  lives 
to  tell  the  tale  and  resume  with  the  conveniently  widowed  Miss  Louise. 

The  film  moves  quickly  with  few  unnecessary  pauses,  so  quickly,  in 
fact,  that  one  tends  to  overlook  some  of  the  coincidences  of  plotting. 
Widmark  is  fine  in  a  strong,  stalwart  role  and  Holliman  is  equally  good 
in  a  role  that  embodies  all  the  opposite  characteristics.  Miss  Louise  is 
not  only  spectacular  to  behold  but  also  is  coming  along  as  an  actress. 
Others  in  the  cast  include  Carl  Benton  Reid,  as  the  boys'  father,  and 
Lome  Green  as  Cobb's  chief  lieutenant  and  architect  of  the  plan  that 
finally  failed.  Technicolor  photography  is  good.  The  film  was  jointly 
produced  by  Parkwood  and  Heath  Productions  for  Paramount. 
Running  time,  84  minutes.  General  classification.  Release,  in  February. 

V.  C. 


Special  to  THE  DAILY 

PITTSBURGH,  Jan.  27.  -  National 
Screen  Service's  new  business  promo- 
tion program  for  drive-ins  was  de- 
scribed to  the  Allied  States  annual 
drive-in  convention  here  today  by  Ben 
Ashe,  assistant  general  sales  manager 
of  NSS.  Details  of  the  program  were 
reported  in  Motion  Picture  Daily 
on  Monday.  Ashe  told  the  convention  it 
takes  longer  to  make  a  good  trailer 
than  it  does  to  make  some  pictures, 
three  to  six  months  of  top  advertising, 
promotion  and  executive  brains  and 
talent  going  into  a  product. 

"National  Screen  has  faith  in  this 
business  and  its  prosperous  future," 
Ashe  said.  "Backing  up  our  faith  is  a 
$100,000  current  investment  in  special 
negatives  that  will  help  you  do  more 
business." 

He  described  NSS  planning  for  both 
regular  and  special  theatre  events,  his 
examples  showing  that  great  care  and 
thought  go  into  the  planning  of  mate- 
rial for  kiddies'  matinees  as  well  as  for 
the  selling  of  top  attractions. 

'Nun's  Story'  Booked 
At  Music  Hall  July  4 

The  Fourth  of  July  attraction  at 
Radio  City  Music  Hall  will  be  "The 
Nun's  Story,"  a  Warner  Bros.'  picture 
starring  Audrey  Hepburn,  it  was  an- 
nounced yesterday  by  Russell  V. 
Downing,  president  of  the  Music  Hall, 
and  Benj.  Kalmenson,  executive  vice- 
president  of  Warner  Bros. 

12  WB  Cartoons 

Twelve  Technicolor  short-subject 
cartoons  will  be  released  by  Warner 
Brothers  during  the  first  quarter  of 
1959. 


policy  is  to  establish  a  reasonable  in- 
termission standard  of  about  10  min- 
utes, educate  the  patrons  to  expect  it 
and  avoid  deviating  from  it. 

Julian  Rifkin  was  coordinator  of  the 
concessions  forum. 

Ben  Smerling  of  ABC  Vending  was 
host  at  the  convention  luncheon  today, 
attended  by  more  than  300. 

Clinic  Reports  Today 

Film  clinics  for  large  and  small  sit- 
uations were  in  session  today  and  will 
continue  tomorrow  morning,  making 
their  reports  to  the  convention  at  the 
final  business  session  Wednesday  af- 
ternoon. 

The  resolutions  committee  also  will 
report  tomorrow  and  Abram  Myers, 
Allied  chairman  and  general  counsel, 
will  discuss  Allied  policies  and  its  po- 
sition on  the  American  Congress  of 
Exhibitors  and  other  subjects. 

The  convention  will  conclude  with  a 
banquet  tomorrow  night. 

'Miracle'  Here  Feb.  9 

"The  Miracle  of  St.  Therese,"  an 
Ellis  Films'  release,  will  open  at  the 
55th  St.  Playhouse  here  on  Monday, 
Feb.  9. 


YOUNG  OPINION 
MAKERS  GO  FOR 

/^i  t  t~\  /^i    rn  t m 
(jrlJJijrrj  1 1 

SPECIAL  SCREENINGS  FOR 
SCHOOL  EDITORS,  CLUR  EDITORS, 
CLUB  LEADERS,  TEEN-COLUMNISTS 
SELL  COLUMBIA'S 'NEW  FACES' 
PRESENTATION! 


Sandra  dee  ■  cliff  Robertson  • jams  Darren 

ARTHUR  O'CONNEIL  •  "Xwwf  »THE  FOUR  PREPS 


CinemaScoPE: 

EASTMAN  COLOR 


The  industry  goes  for  GIDGET  for  Easter 


6 


Motion  Picture  Daily 


Wednesday,  January 


42 -Day  Limit 

(Continued  from  page  1) 
runs  may  have  the  picture,  regard- 
less, he  said.  The  decree  fixes  clear- 
ance of  17  days  after  the  end  of  a 
first  run  engagement  for  runs  of  nor- 
mal length  locally. 

Korngold,  who  asked  the  Allied 
board  for  speaking  time,  said  the 
decree  also  allows  only  three  special- 
handling  or  roadshow  engagements 
here  annually,  and  specifies  that  all 
bids  must  be  in  writing  and  can  be 
opened  by   exhibitor  participants. 

Industry  attorneys  have  indicated 
the  decision  will  be  appealed. 

Speaks  of  Paramount,  U.A. 

Korngold  also  told  the  convention 
that  Paramount  and  United  Artists 
recently  have  notified  exhibitors  in 
this  area  by  mail  of  new  experimental 
sales  policies. 

Paramoimt's,  he  said,  involves  14 
days  clearance  to  a  first  run,  after 
which  the  whole  zone  may  have  the 
picture,  with  15  prints  estimated  to 
be  made  available.  He  asserted  that 
normally  the  zone  uses  25  prints. 
The  attorney  was  critical  of  the  bid- 
ding stipulations  established  by  Para- 
mount in  the  letter. 

He  said  the  U.  A.  plan  creates 
seven  zones  in  the  Pittsburgh  area 
and  selects  those  theatres  which 
should  be  given  an  opportunity  to 
bid.  He  said  this  plan  is,  in  effect, 
a  conceding  that  drive-ins  and  con- 
ventional theatres  are  non-competi- 
tive, since  one  of  each  in  every  zone 
will  be  able  to  get  a  print.  His  crit- 
icism of  the  U.  A.  plan  was  that  it 
should  include  a  greater  number  of 
zones. 

Expects  Extension 

He  predicted  the  two  plans  would 
be  extended  to  other  parts  of  the 
country. 

When  Korngold  at  one  point  told 
the  concessions-conscious  drive-in 
convention  to  "forget  about  pizzas 
and  popcorn  and  unite  to  fight  the 
real  enemy,  the  distributor,"  Horace 
Adams  Allied  president,  interrupted 
to  explain  to  the  delegates  that  Korn- 
gold had  asked  for  speaking  time 
and  that  his  views  were  not  neces- 
sarily those  of  Allied's  board  which 
granted  his  request. 

Robert  Ferguson,  Columbia  Pic- 
tures advertising-publicity  director, 
who  followed  Korngold  on  the  ros- 
trum, took  immediate  exception  to 
Korngold's  references  to  distributors, 
and  his  having  described  them  as  the 
exhibitor's  "enemy." 

Decries  Going  To  Court' 

"I  am  not  here,"  Ferguson  said, 
"to  make  this  convention  a  place  for 
you  to  learn  how  to  go  to  court  to 
conduct  your  business,  nor  how  to 
get  people  into  your  theatres  by 
blasting  distributors." 

Ferguson  proceeded  with  an  ex- 
position, illustrated  by  slides,  of  Co- 
lumbia's "new  faces"  and  talent  pro- 
motion, especially  as  emphasized  in 
its  forthcoming  release,  "gidget,"  and 
the  comprehensive  exploitation  pro- 
gram for  the  picture,  a  story  on 
which  appears  elsewhere  in  this  is- 


The  Hanging  Tree 


(CONTINUED  FROM  PAGE 


has  been  surrounded  by  such  a  fine  cast.  His  co-stars  are  Maria  Schell, 
the  lovely  German  actress  who  made  her  American  debut  in  "The  Broth- 
ers Karamazov,"  and  Karl  Maiden,  who,  as  the  somewhat  simple-minded 
villain  of  the  piece,  comes  close  to  topping  his  best  earlier  efforts. 

The  film  also  introduces  an  extremely  promising  young  player, 
Ben  Piazza,  who  combines  a  good  deal  of  the  kind  of  appeal  the  teen- 
agers found  in  James  Dean  with  his  own  particular  quality.  He's  a  good 
actor  and  star  material.  Also  making  his  film  debut  is  George  C.  Scott, 
who  created  such  a  stir  several  months  ago  in  Broadway's  "Comes  A 
Day."  Although  his  role  is  small,  he  makes  a  vivid  impression  as  a  mad, 
vengeful  faith  healer. 

The  screenplay  by  Wendell  Mayes  and  Halsted  Welles,  based  on  a 
story  by  Dorothy  M.  Johnson,  tells  of  an  itinerant,  two-fisted  doctor, 
Cooper,  who  wanders  the  mining  camps  of  the  west  treating  the  sick, 
playing  cards  and  trying  to  shake  off  the  legend  of  an  adulterous  mar- 
riage and  murder  years  ago  in  Illinois. 

Shortly  after  coming  to  the  gold  camp  of  Skull  Creek,  Cooper  saves 
voung  Piazza,  who  had  been  caught  stealing  gold  from  the  sluices,  and 
in  return  for  not  turning  him  over  to  the  hanging  tree,  makes  Piazza 
his  unwilling  bondservant.  Cooper  also  nurses  back  to  health  a  young 
Swiss  girl,  Miss  Schell,  the  only  survivor  of  a  stage  holdup  and  who 
has  been  lost  in  the  ragged  mountains  for  over  a  week. 

The  girl  has  been  temporarily  blinded  by  her  ordeal  and  in  these 
scenes  of  her  gentle  rehabilitation  by  the  doctor  there  is  an  extraor- 
dinary amount  of  warmth  and  charm.  The  doctor,  haunted  by  the 
memories  of  his  first  marriage,  subsequently  rejects  her  love  and  Miss 
Schell  and  Piazza  take  off  for  the  woods  to  pan  for  gold  in  partnership 
with  Maiden.  The  latter  is  a  crude,  grinning  lecher  who  spends  almost 
as  much  time  making  advances  to  Miss  Schell  as  he  does  panning  gold. 

The  various  plot  strands  are  drawn  together  in  a  spectacular  climax. 
The  little  town  goes  berserk  with  joy  following  news  of  a  gold  strike  by 
Maiden,  Piazza  and  Miss  Schell.  In  the  course  of  the  revelry,  drunken 
citizens  set  the  town  on  fire,  Maiden  is  killed  by  Cooper  in  a  fight  over 
Miss  Schell,  and  Cooper  is  later  only  saved  from  a  lynching  when  Miss 
Schell  and  Piazza  give  all  their  gold  to  the  crazy  miners. 

It  is,  as  might  be  surmised  by  this  synopsis,  a  rather  loosely  plotted 
story,  but  it  does  play  well,  largely  because  of  the  performances  and 
the  immense  amount  of  narrative  color  with  which  Daves  illustrates  it. 
In  so  manv  details  it  has  the  stamp  of  authentic  Americana,  outlandish 
and  funny  and  bold  and  exciting.  It  deserves  to  be  a  money-maker. 

The  film  is  a  Baroda  production  for  Warner  Brothers  release. 
Running  time,  106  minutes.  General  classification.  Release,  in  February. 

Vincent  Canby 


Ferguson  Hits 

( Continued  from  page  1 ) 
which,  with  the  exception  of  antique 
and  art  dealers,  new  styles,  fashions 
and  models  are  the  very  foundations 
of  success." 

He  told  the  delegates  that  Colum- 
bia is  staging  an  intensive  "new 
faces"  campaign.  "Movie  audiences," 
he  asserted,  "are  fed  up  with  watch- 
ing grandmothers  play  high  school 
girls  and  56-year-old  men  essaying 
the  roles  of  22-year-old  boys."  Co- 
lumbia plans  to  introduce  three  of 
its  new  stars,  James  Darren,  Jo  Mor- 
row and  Evy  Norlund,  at  the  con- 
vention tomorrow. 

Pledges  30-36  Annually 

The  advertising-publicity  executive 
also  briefed  the  delegates  on  the 
many  changes  that  have  taken  place 
in  Columbia's  production  and  dis- 
tribution set-ups  since  the  new  man- 
agement took  over  less  than  a  year 
ago.  He  told  them  that  they  could 
expect  30-36  films  a  year  from  Co- 
lumbia, the  great  majority  in  "multi- 
million  dollar  budget"  category. 


New  Tie-Up 

(Continued  from  page  1) 
and  nature  of  the  picture  will  be  ex- 
posed to  the  32,000,000  viewers  of  the 
NBC-TV  program  on  four  successive 
weeks,  three  times  as  one  of  the  prizes 
and  the  fourth  time  on  the  night  of  the 
award. 

The  mechanics  of  the  tie-up  were 
explained  to  the  press  yesterday  by 
Jonas  Rosenfield,  Jr.,  executive  in 
charge  of  advertising  and  publicity  for 
Columbia;  Robert  Stewart,  producer  of 
"The  Price  Is  Right,"  and  Bud  Austin, 
sales  executive  for  the  Goodson  Tod- 
man  organization. 

On  each  of  three  successive  shows 
Bill  Cullen,  master  of  ceremonies  for 
the  show,  asks  the  viewing  audience  to 
send  a  guess  on  the  actual  retail  value 
of  seven  luxury  items  in  the  "Show- 
case." The  viewer  who  guesses  the 
closest  without  going  over  the  actual 
price,  wins  the  items  which  run  to 
such  things  as  fur  coats,  diamond 
bracelets  and  sports  cars.  On  Jan.  28, 
Feb.  4  and  Feb.  11  there  will  only  be 
six  items  in  the  "Showcase."  The  bonus 
or  seventh  prize  will  be  the  "Gidget" 


Goldman  H( 


( Continued  from  page  1 
NTA,  will  become  president 
new  world-wide  company, 
will  be  a  wholly-owned  sul 
Goldman  retains  his  posts  v 
parent  company. 

NTA  International,  Inc.  wi; 
sponsible  for  sales  of  all  NT; 
ucts  in  foreign  countries.  In  ; 
it  will  retain  control  of  all  si 
distribution  in  the  United  § 
the  entire  NTA  library  ofj 
films  for  both  television  and 
use,  and  also  the  sales  of  r 
trical  and  home  movies  be 
and  abroad.  All  future  feat 
packages  will  likewise  be 
through  this  subsidiary. 

Will  Expand  to  Other  ) 

NTA  International  will 
diately  absorb  all  NTA  o 
ready  established  in  variou; 
countries  and  plans  expan.' 
other  nations  for  the  sale 
products. 

It  plans  additional  televisifl 
in  association  with  the  Britis 
casting  Corp.,  which  iec'\ 
conjunction  with  NTA  ent< 
its  first  commercial  televi! 
production  endeavor,  "Th 
Man,"  a  39-week  series, 
Michael  Rennie.  Under  trfl 
ment  20  episodes  of  the  a 
being  made  in  Hollywood 
remaining  19  episodes  on;'] 
in  England. 

In  addition,  NTA  Inti 
plans  to  undertake  televisior 
other  countries. 

Division  of  NTA  Intern: 

NTA  Pictures,  Inc.,  whicl 
ly  is  distributor  of  films  f( 
use,  will  become  a  division 
International.  Herbert  H 
blatt,  general  manager  of  1 
tures  will  report  directly  to 

Sidney  Kramer,  NTA  d 
foreign  distribution,  Samv; 
NTA  foreign  sales  manage' 
sales  executives  in  charge 
tribution  of  films  for  home 
theatrical  use,  will  also  rep 
new  president  of  NTA  Int 


premiere.  The  winner  wi 
nounced  on  the  Feb.  25  she 
premiere  will  be  held  sh 
that. 

Rosenfield  said  Colum 
stage  the  premiere  in  true 
fashion,  with  stars,  lights 
hoopla.  CinemaScope  proje 
ment  will  be  set  up  in  tl 
house  for  the  occasion.  If 
chooses,  the  premiere  will  1 
any  other  setting,  church,  sc 
hall  or  theatre. 

Promotion  on  the  show  v, 
the  lines  of  "Wouldn't  you  !  8 
this  fur  coat  and  diamond  fa 
the  premiere  of  'Gidget'." 

Publicity  benefits  of  the 
up,  according  to  Rosenfie 
elude  mentions  of  the  pr 
channels  not  normally  ope 
motion  pictures  or  televisioi  j-n 
of  the  film  in  television  ci 
stories,  and  mentions  of  th 
in  normal  motion  picture  n 


■ 

MOTION  PICTURE 

TIAII V 

1  M  £3k  1  ■ 

™  H 

_ 

5.  NO.  19 

NEW  YORK,  U.S.A.,  THURSDAY,  JANUARY  29,  1959 

TEN  CENTS 

klioA  Meet  Eiuh        %yf  PlcdgCS  Drive    J°'nt  Meeting  Defines  Activities 

ers  Calls 
r  Crusade 
Decrees 

J™ 

T/ie/H  Endangered 
odernizatiori* 

-&n8pecial  to  THE  DAILY 

jJiBURGH,  Jan.  28.-Delegates 
_Tj,ational  drive-in  convention  of 
"States  were  urged  today  to 
*  ill  attacks"  on  the  industry 
jjj  Decrees  and  to  "join  in  a 
i  5  to  preserve  them."  The  call 
jdTAwas  issued  by  Abram  Myers, 
;ui  and  general  counsel,  at  a 

business   session   on  Allied 
yjj  and  programs. 
;I  onsent  Decrees  are  in  danger 

se  in  the  industry  who  want 

?rnize"  them,  Myers  declared. 
llMiwas   a   good   English  word 

Continued  on  page  3 ) 

iistic  Atmosphere 
*ll  Conducted  Meet 

:: 

i  WSpecial  to  THE  DAILY 

Jl  BURGH,  Jan.  28.  -  Depart- 
ed States  drive-in  convention 
were  enthusiastic  in  their 
me  I  the  planning  and  function- 
adke  three-day  meeting  after  its 
htife  today. 

=  ss  sessions  were  planned 
.ctical   considerations  upper- 

-  1  were  conducted  with  dis- 
A  ith  about  300  exhibitors 
meetings  were  well  attended 
Ced    and   timed   to  permit 

9  Continued  on  page  6) 

.ton  Adds  3  New 
on  Far  East  Trip 

am  THE  DAILY  Bureau 

IIXGTON,  Jan.  28.-Motion 
Association    President  Eric 
has  added  Formosa,  Thailand 
roesia  to  the  stops  he'll  make 
;  ming  Far  Eastern  swing. 
>r  was  originally  scheduled  to 
tan  and  the  Philippines.  His 
from  New  York  for  Tokyo 
postponed  because  of  dif- 
i  getting  accommodations  for 
o  Feb.  4.  Johnston  will  be 
ii<  d  on  the  trip  by  MPEA  Far 
>  let  Irving  Maas. 


The  motion  picture  industry  today 
is  in  search  of  its  audience  and  the  old 
basic  methods  of  merchandising  and 
pre  -  selling  are 
not  enough  to 
reach  the  full 
patron  potential, 
David  A.  Lip- 
t  o  n,  Universal 
Pictures'  vice- 
president,  said 
here  yester- 
day. He  spoke 
at  a  session  of 
the  company's 
current  sales 
and  promotion 
executive  meet- 
ings, which  con- 
tinue the  rest  of  this  week. 

Standard   merchandising  tools— the 
(  Continued  on  page  2 ) 


Endorsement  of  ACE 

Council  to  Execute  Projects  in  12  Areas; 
Will  Launch  Dues  Collection  Campaign 

Officials  of  die  American  Congress  of  Exhibitors  yesterday  relinquished  to 
Compo  execution  of  practically  all  of  the  projects  which  Compo  had  included 


David 


Lipton 


TOA  Hails  Goldwyn 
Speech  on  Film  Costs 

The  Theatre  Owners  of  America  has 
congratulated  Samuel  Goldwyn  on  his 
address  calling  for  a  "return  to  sanity" 
in  the  costs  of  making  a  movie,  George 
G.  Kerasotes,  president,  reported  yes- 
terday. 

Goldwyn,  in  a  speech  at  the  Screen 
Producers  Guild  annual  dinner  in  Hol- 
lywood last  week,  declared  the  motion 
picture  industry  is  in  trouble  largely 
because  of  exorbitant  salaries,  per- 
centage deals  and  other  demands  made 
(  Continued  on  page  2 ) 


as  objectives  in  its  program  approved 

Loew's  Theatres  Seeks 
Two  Indiana  Drive-Ins 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  28.— Loew's 
Theatres  is  proposing  to  lease  two 
drive-in  theatres  near  South  Bend, 
Ind.,  Justice  officials  disclosed. 

The  petition  to  the  New  York  Dis- 
trict Court  comes  at  a  time  when 
Justice  is  under  increasing  fire  from 
{Continued  on  page  7) 

11  Directors  Nominated 
For  Natl.  Theatres  Board 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Jan.  28.-National 
Theatres  will  hold  its  annual  meeting 
of  stockholders  at  its  offices  here  on 
Tuesday,  Feb.  17,  at  10  A.M.,  ac- 
cording to  a  notice  mailed  to  stock- 
holders today.  Main  purpose  of  the 
meeting  will  be  to  elect  11  directors, 
(Continued  on  page  7) 


at  a  membership  last  Dec.  9. 

Action  was  taken  at  a  meeting  of 
the  Compo  triumvirate  and  ACE  offi- 
cials to  clarify  program  activities  of 
each  which  were  similar  or  identical. 
The  meeting  was  held  in  the  office  of 
Abe  Montague,  distributor  member  of 
the  Compo  triumvirate,  at  Columbia 
Pictures. 

With  approval  of  its  program  by 
MPA  and  ACE,  Compo  will  now  pro- 
ceed to  launch  its  annual  dues  cam- 
paign at  once.  It  had  deferred  doing 
so  until  the  boundaries  of  its  program 
had  been  defined. 

Expressing  enthusiasm  for  the 
Compo  program,  ACE  representatives 
at  the  meeting  agreed  to  do  every- 
thing possible  to  persuade  more  ex- 
(Continued  on  page  7) 


REVIEW: 

Never  Steal  Anything  Small 

U-l — Cinema  Scope 


Jimmie  Cagney,  combining  two  of  his  best  characterizations,  tough 
racketeer  to  the  teeth  and  song  and  dance  man  of  "Yankee  Doodle 
Dandy"  calibre,  sings,  wisecracks,  slugs  and  hoofs  his  way  through  this 
delightfully  entertaining  and  often  deliciously  funny  farce.  It's  a  musical 
without  elaborate  musical  numbers,  a  comedy  about  a  subject  not  often 
funny  in  today's  headlines,  a  melodrama  about  thugs  in  which  no  one 
really  gets  hurt,  not  even  the  heavy,  and  withal  shining  with  good  fun. 

The  picture  is  based  on  the  play  "The  Devil's  Hornpipe"  by  Maxwell 
Anderson  and  Rouben  Mamoulian  but  its  present  form  and  flawless 
timing  obviouslv  stem  from  the  screen  story  and  screen  play  by  Charles 
(Continued  on  page  7) 


UA  Slates  Meets 
For  40  Anniversary 

(Picture  on  Page  2) 
United  Artists  will  hold  its 
fortieth  anniversary  sales  convention 
in  Los  Angeles  and  Miami  Feb.  15-21 
to  set  distribution  patterns  for  "the 
greatest  concentration  of  top  quality 
product  in  company  history,"  it  was 
announced  by  William  J.  Heineman, 
vice-president  in  charge  of  distribu- 
(  Continued  on  page  2 ) 


McGuire  Named  Head 
Of  UA  Bidding  Dept. 

Edward  J.  McGuire  has  been  named 
head  of  United  Artists  bidding  depart- 
ment, it  was  announced  by  James  R. 
Velde,  general  sales  manager.  His  ap- 
pointment is  effective  immediately. 

Before  joining  UA,  McGuire  was 
associate  counsel  of  General  Tele- 
Radio,  a  division  of  RKO,  in  all  mat- 
ters pertaining  to  television  sales.  Prior 
to  that  he  was  counsel  to  the  sales  de- 
partment of  RKO  Pictures,  a  post  he 
held  for  five  years. 


■2 


Motion  Picture  Daily 


Thursday,  January  29, 


PERSONAL 
MENTION 


RUBE  JACKTER,  Columbia  Pic- 
tures vice-president,  has  stopped 
oft'  in  Philadelphia  on  the  way  back 
from  Pittsburgh  to  attend  the  testi- 
monial for  W  illiam  Goldman.  Jerry 
Safron,  home  office  sales  executive, 
will  leave  here  today  for  the  Quaker 
Citv  to  be  a  guest  at  the  dinner. 
• 

Sidney  Schreiber,  M  P  A  general 
counsel,  returned  to  New  York  yes- 
terday from  Washington  and  Pitts- 
burgh. 

• 

Foster  Blake,  general  sales  man- 
ager for  Rank  Film  Distributors  of 
America,  will  leave  here  todav  for  the 
Coast. 

• 

Robert  S.  Ferguson,  Columbia  Pic- 
tures advertising-publicity  director,  has 
returned  to  New  York  from  Pitts- 
burgh. 

• 

Stan  Margulies,  Bryna  Productions 
advertising-publicity  director,  has  ar- 
rived in  New  York  from  Hollywood. 
• 

Harold  Lewis,  treasurer  of  ATA 
Trading  Corp.,  film  exporters,  will  re- 
turn to  New  York  today  from 
Schenectady. 

• 

Jack  Levin,  of  Jack  Levin  Associ- 
ates, visited  the  Allied  States  conven- 
tion in  Pittsburgh  and  returned  to  New 
York  yesterday. 

• 

John  Sturges,  director,  will  leave 
the  Coast   on   Saturday   for  Burma, 
Thailand  and  Ceylon,  to  prepare  loca- 
tions for  M-G-M's  "Never  So  Few." 
• 

Peter  Hall,  British  producer-direc- 
tor,  will   arrive   in   New  York  from 
London  tomorrow  via  B.O.A.C. 
• 

William  Richardson,  president  of 
Capital  Releasing  Corp..  Atlanta,  has 
returned  there  with  Mrs.  Richardson 
from  New  Orleans. 

• 

Ed  Lachmann  of  Lorraine  Carbons 
is  back  in  New  York  from  a  visit  to  the 
Allied  States  convention  in  Pittsburgh. 
• 

R.  J.  "Hap"  Barnes,  president  of 
ABC  Booking  Enterprises,  Atlanta,  has 
left  there  for  Florida. 

• 

Nigel  Patrick  has  arrived  here 
from  London  via  B.O.A.C. 

• 

John  Ford  will  leave  Hollywood 
lliis  week  for  a  Pacific  cruise  aboard 
his  yacht. 

• 

Betty  Comden  and  Adolph  Green, 


William  J.  Heineman  (second  from  left),  vice-president  in  charge  of  distribution, 
maps  plans  for  United  Artists'  fortieth  anniversary  sales  convention  with  general  sales 
manager  James  R.  Velde  (seated)  and  UA  divisional  sales  chiefs  (standing  left  to 
right)  Sidney  Cooper,  Milton  E.  Cohen  and  Al  Fitter. 

UA  Sets  Anniversary  Meet 


(Continued 

tion,  and  Max  E.  Youngstein,  vice- 
president.  Heineman  will  preside 
over  the  meetings  with  general  sales 
manager  James  R.  Velde.  The  con- 
claves will  bring  together  members 
of  the  company's  two  divisions,  six 
districts  and  33  U.S.  and  Canadian 
branches. 

Continental  Head  to  Attend 

Home  office  officials  participating 
will  include  Joseph  Ende,  controller 
and  assistant  treasurer;  Louis  LobeT, 
general  manager,  foreign  department, 
and  Roger  H.  Lewis,  national  direc- 
tor of  advertising,  publicity  and  ex- 


from  page  1 ) 

ploitation.  Also  attending  will  be 
continental  U.S.  sales  division  man- 
agers Milton  E.  Cohen,  Sidney 
Cooper  and  Al  Fitter;  Canadian  dis- 
trict manager  Charles  S.  Chaplin, 
and  David  Picker,  executive  assistant 
to  Youngstein. 

Open  on  Coast  Feb.  15 

The  meetings  will  open  at  the  Am- 
bassador Hotel  in  Los  Angeles  on 
Feb.  15-17. 

The  second  and  concluding  sessions 
are  scheduled  to  take  place  at 
the  Roney  Plaza  Hotel  in  Miami  on 
Feb.  19-21. 


Scheuer,  Coast  Editor, 
Will  Get  SDG  Award 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  28.  -  Philip 
K.  Scheuer,  motion  picture  editor  of 
the  "Los  Angeles  Times,"  is  recipient 
of  the  Screen  Directors'  Guild  annual 
critic's  award  this  year. 

The  award  for  outstanding  writing 
in  the  field  of  motion  picture  criti- 
cism during  past  year,  will  be  pre- 
sented to  Scheuer  at  the  Guild's 
awards  dinner,  Feb.  7. 

writing  team,  have  arrived  in  Holly- 
wood from  New  York. 


William  Richardson,  president  of 
Capital  Releasing  Corp.,  Atlanta,  has 
returned  there  from  New  Orleans. 


Allen  M.  Widem,  motion  picture 
editor  for  the  "Hartford  Times,"  has 
returned  there  from  Washington. 
• 

Robert  Atwooll,  British  producer, 
has  arrived  in  Hollywood  from  Lon- 
don. 

• 

George  Roscoe,  field  representative 
for  Theatre  Owners  of  America,  was 
in  Atlanta  this  week  from  New  York. 


TOA  Hails  Goldwyn 

( Continued  from  page  1 ) 
and  received  by  stars,  producers,  writ- 
ers and  directors,  and  called  for  a 
"radical  change"  so  that  pictures  can 
be  made  on  a  "sane  and  realistic 
basis." 

In  a  letter  to  Goldwyn,  Kerasotes 
hailed  the  speech  as  "statesmanlike" 
and  declared  the  industry  owed  Gold- 
wvn  a  "vote  of  thanks"  that  a  "per- 
son of  your  stature  had  the  courage  to 
so  clearly  state  this  serious  condition 
and  bring  it  out  into  the  open  in  the 
hope  that  the  trend  can  be  arrested 
and  reversed." 

Sees  'Grave  Danger' 

If  the  trend  toward  higher  costs 
were  to  continue,  Kerasotes  told  Gold- 
wyn, "the  net  result  could  be  the  grave 
danger  that  theatres  would  be  priced 
out  of  business." 


Julius  Rothstein,  81 

UTICA,  N.  Y..  Jan.  28.  -  Funeral 
services  were  held  in  suburban  Whites- 
boro  for  Julius  Rothstein,  81,  who  built 
film  theatres  in  Rome,  Oswego  and 
Watertown  and  who  had  been  presi- 
dent of  the  now-defunet  Globe-Tele- 
gram Co.  of  this  city.  A  realtor  in  re- 
cent years,  the  deceased  is  survived  by 
his  wife,  two  brothers  and  two  sisters. 


2,200  Eligible  to  Vote 
For  Academy  Winners 

From   THE  DAILY  Burea 

HOLLYWOOD,  Jan.  28.  - 
Academy  of  Motion  Picture  Ar 
Sciences  reports  that  more  than 
voters  will  have  an  opportunil 
year  to  help  determine  what  at 
ments  and  performances  durin; 
will  be  in  the  final  running  fo 
ors  in  23  categories. 


Un 


IV 


Dri 


(Continued  from  page  1 
theatre  screen,  theatre  front  an 
tre  section  of  local  newspapei 
touch  the  hard  core  of  reguls 
goers,  Lipton  said.  "To  sell  thi 
quent  moviegoers— the  mass 
American  audience  who  respon 
urge  to  see  because  they  hav 
sold— requires  creative,  aggressi 
maximum  showmanship,  calling 
full  use  of  all  media  which  \j 
attract,  and  move  the  audieno 
ble  for  a  particular  film." 

Lipton  added:  "Successful  m 
dising  today  calls  for  careful  ar 
of  the  positive  values  of  the  inc 
attraction— its  stars,  its  story  | 
audience  identification.  On« 
values  are  isolated,  they  have 
made  intriguing  to  the  audien 
the  very  inception  of  productii 
merchandising  plan  must  begii 
point  of  shooting  and  must  h 
tained  throughout  the  produc] 
riod,  accelerated  in  the  pre 
stage  and  intensified  at  the  j 

Three  Slated  for  Treatme 

Universal  is  using  this  type  ' 
range  planning  on  two  major  fil 
in  production,  "Spartacus"  an; 
eration  Petticoat"  and  a  third ! 
shortly,  "Pillow  Talk."  Lipton 
out.  The  pre-selling  pattern  is  1 
ly  being  carried  out  on  "IrriM 
Life,"  and  is  now  producing  b| 
ing  results  with  "The  Perf 
lough." 

Summing  up  his  review 
paigns,  Lipton  stated,  "The 
ing  and  publicity  budgets  o 
new  productions  will  have  no 
Every  area  of  advertising  and 
tion  will  be  utilized  more  aggi 
than  ever  before  and  new  tec 
will  be  introduced  to  make 
fective  use  of  these  outlets.' 


Capitol  Books  U-l  1 

Universal  -  International's 
Steal  Anything  Small"  will  ] 
world  premiere  at  the  Capitc 
tre  here  following  the  curren 
tion,  "The  Trap,"  thus  laun 
series  of  Coast-to-Coast  ( 
scheduled  for  the  Washington 
day  weekend. 


MOTION  PICTURE  DAILY.  Martin  Quiglev,  Editor-in-Chief  and  Publisher;  Sherwin  Kane.  Editor;  James  D.  Tvers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman 
Canbv,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building.  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington.  J.  A.  Otten,  National  Press  Clu 
ington.  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup.  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor,  Correspondent 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  dailv  except  Saturdays.  Sundays  and  holidays,  by  Omglcy  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  K 
Center.  New  York  20,  Telephone  Circle  7-310(1.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo.  J  Sullivan,  V 
dent  and  Treasury;  Leo  J.  Bradv,  Secretary.  Other  Quiglev  Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  t;m 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Al 
class  matter  -Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  ir 


Fame.  Entered 
nericas  and  $12  foreign.  Single 


tv,  January  29,  1959 


Motion  Picture  Daily 


3 


ers  Calls    'The  Industry's  Future  Is  Up  to  Us/ 
Says  Preminger  at  Allied  Banquet 


Continued  from  page  1 ) 
jnably  abused.  What  is  de- 
bf  course,  is  not  progress  to- 
3\v  and  better  conditions  in 
iness  but  a  reversion  to  the 
n>  which  prevailed  before  the 
unt  suit  was  filed." 

Warns  of  Your  Fate' 

|mg  his  listeners  that  "your 
that   of   the   decrees  are 
nterwoven,"  the  Allied  official 
an  "illustration  of  what  is 
"  a  case  in  which  a  divorced 
pplied  to  the  U.S.  District 
>t  permission  to  build  a  drive- 
n  an  independent  exhibitor 
theatre    in  the  competitive 
ght  to  intervene  this  was  op- 
Klyers  said,  by  the  Depart- 
Justice  and  then  denied  by 
rt. 

igrant  is  the  attitude  of  the 
nent  of  Justice  diat  the  courts 
es  appear  to  be  growing 
Myers  asserted.  He  gave 
(sample,  quoting  Motion  Pic- 
ald,  a  statement  by  District 
dmund  Palmieri  during  hear- 
the  application  of  National 
to  acquire  National  Telefilm 


^ites  Jurist's  'Surprise' 

ugh  the  Department  of  Jus- 
,e  its  blessing  to  the  whole 
lyers  said,  "Judge  Palmieri 
.  1  surprise  that  the  Govern- 
Duld  recommend  the  acquisi- 
^view  of  20th-Fox's  implica- 
te matter.  He  also  raised  the 
as  to  the  propriety  under 
jtees  of  any  of  the  defendant 
lpanies  engaging  directly  or 
[(/  in  television." 
also  referred  to  the  request 
?  Palmieri  that  the  Depart- 
.epare  by  March  2  a  report 
If  the  television  interests  of 
ndant  companies  and  inform 
t  whether  it  approves  the  in- 
-eported,  and  if  so,  why. 

lied  counsel  advised  his  lis- 
p  be  on  guard  particularly 
1  efforts    to   permit    the  film 
;  to  acquire  theatres  again 
restoration   of  compulsory 
pking. 

7ears  Fewer  Pictures 

■scounted  the  argument  that 
companies  would  only  op- 
limited  number  of  showcase 
in  the  larger  cities.  "What 
in  such  a  development  that 
ause  them  to  increase  their 
of  pictures?"  he  asked, 
not  it  be  to  their  advantage 
flst  the  opposite,  that  is  to 
>ver  pictures  for  longer  runs 
howcases  where  they  would 
the  rewards  and  not  have  to 
am  with  exhibitors?" 
p  turned  to  the  outline  of  a 
that  exhibitors  must  follow, 
"if  they  are  to  survive."  He 
le  first  requirement  stimulat- 
tre  attendance,  adding  "un- 
can  be  solved,  many  exhibi- 
some  film  companies  will 
ch   the  point  where  other 


Myers  Has  No  Plans 
To  Retire  'This  Year' 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  28.  -  Abram 
F.  Myers  has  no  specific  plans  to  re- 
tire as  chairman  of  the  board  and 
general  counsel  for  Allied  and  he 
"certainly  will  remain  for  the  dura- 
tion of  the  White  Paper  campaign," 
he  said  here  today. 

Commenting  on  reports  that  he 
was  considering  retiring  at  the  end 
of  this  year  he  said  he  and  his  wife, 
also  a  practicing  attorney,  had  dis- 
cussed retiring  to  their  Chesapeake 
Bay  country  home  and  "it  is  cer- 
tainly something  we  shall  be  doing 
when  circumstances  permit.''  But,  he 
added,  not  this  vear. 


Otto  Preminger 


By  SHERWIN  KANE 

PITTSBURGH,  Jan.  28.  -  "The  industry's  future  is  up  to  us,"  Otto  Pre- 
minger told  an  audience  of  more  than  500  exhibitors  and  guests  at  a  banquet 
here  tonight  which  closed  the  three-day  Allied  States  national  drive-in  con- 
vention. 

"The  future 
of  this  industry 
does  not  depend 
in  any  way  on 
d  e  v  elopments 
in  television, 
nor  can  it  be 
d  e  c  i  s  i  v  e  1  y 
i  n  f  1  u  e  n  c  ed 
whether  or  not 
there  is  pay- 
TV,"  the  pro- 
ducer said,  add- 
ing that  "pay- 
TV  cannot  be  stopped." 

"Rather,  what  we  do  with  the  in- 
dustry—all of  us  in  it— will  decide 
its  future.  If  we  depend  on  outsiders 
for  help,  or  if  we  fear  destruction 
from  sources  without,  we  will  be  in- 
effectual. Fundamentally,  this  is  a 
very  strong  industry.  What  we  do 
with  it,  what  we  make  of  it,  is  en- 
tirely up  to  us." 

Talks  of  Favorite  Subject' 

Preminger  told  his  listeners  that  he 
knows  only  a  few  of  the  bigger  ex- 
hibitors, so  it  was  his  wish  to  talk  to 
them  about  one  of  his  favorite  sub- 
jects—himself, as  an  independent  pro- 
ducer—"how  I  operate  and  how  things 
are  clone  by  independent  producers." 

He  said  he  wears  his  independence 
"like  a  badge";  finds  it  "far  more 
rewarding  than  working  52  weeks  a 
year  at  $5,000  per  week  for  a  stu- 
dio." 

Of  current  industry  complaints  of 
exorbitant  demands  by  all  strata  of 
talent  in  Hollywood,  Preminger  said, 
"There  is  no  point  in  crying  publicly 
over  talent  costs.  What  fool  isn't  go- 
ing to  ask  the  highest  price  he  can 
obtain  for  his  services? 

'You  Don't  Have  to  Pay  It' 

"But  you  don't  have  to  pay  it.  If 
you  feel  talent  is  too  high-priced, 
I  say,  'don't  cry  about  it  in  public' 
"You're  not  a  good  business  man 
if  you  pay  what  you  don't  believe  is 
right.  Those  who  cry  in  public  are 
admitting  they  can't  cope  with  the 
conditions  that  confront  them." 

He  said  the  same  applies  to  ex- 
hibitors in  film  buying— "if  you  think 
a  picture  costs  too  much,  you 
shouldn't  buy  it." 

Lana  Turner  was  guest  at  the  ban- 
quet in  place  of  Elizabeth  Taylor. 

The  elaborate  affair,  sponsored  by 
Coca-Cola,  was  preceded  by  a  cock- 
tail party  sponsored  by  National  Car- 
bon Co. 


Shor  in  Oral  Report 
On  Allied  Film  Clinics 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  28.  -  Two 
days  of  Allied  States  drive-in  con- 
vention film  clinics  were  reported  on 
orally  in  five  minutes  here  today  by 
Rube  Shor. 

The  old  complaints  are  still  popu- 
lar, the  report  indicated,  being 
limited  for  the  most  part  to  alleged 
instances  of  discriminatory  pricing; 
forcing  of  pictures,  clearances  and 
availabilities. 

Exhibitors  with  unsatisfied  com- 
plaints were  told  to  inform  their  Con- 
gressional representatives  of  their  dif- 
ficulties personally,  laying  the  respon- 
sibility at  the  door  of  what  Allied's 
"White  Paper"  contends  is  the  failure 
of  the  Justice  Department  to  enforce 
industry  decrees. 

problems  will  no  longer  worry  them." 

Deploring  the  failure  of  the  in- 
dustry to  get  together  on  a  national 
business-building  program,  he  termed 
it  a  "golden  opportunity  lost"  and 
said,  "I  cannot  help  thinking  that  we 
are  all  the  poorer  for  it." 

He  urged  all  exhibitors,  Allied  and 
otherwise,  to  cooperate  in  all  busi- 
ness-building plans  to  the  utmost  of 
their  means.  "The  public  must  be 
reminded  over  and  over  again  that 
this  is  not  a  dying  business;  that  it 
is  an  alert  and  thriving  business  that 
is  surging  forward  to  still  greater 
achievements." 

Points  to  Other  Needs 

As  "other  aids  also  needed"  Myers 
listed  a  national  buying  circuit  for 
independent  exhibitors;  relief  for 
drive-ins  from  "delayed  availabili- 
ties"; and  a  cut  in  excessive  admission 
prices. 


Correction 

Alvin  Korngold,  Jamaica,  L.I.,  at- 
torney who  addressed  the  Allied 
Drive-In  Convention  at  Pittsburgh  on 
Tuesday,  was  erroneously  identified 
as  Nathan  Korngold  in  Motion  Pic- 
ture Daily  yesterday  through  an  in- 
advertent error. 


Rube  Jackter 


'New  Faces'  Drive 
Set  by  Columbia 


Special  to  THE  DAILY 

PITTSBURGH,  Jan.  28.  -  Colum- 
bia Pictures  is  going  to  go  "all-out" 
in  developing  a  roster  of  "new  faces" 
to  become 
prime  attrac- 
tions at  thea- 
tres every- 
where, Rube 
Jackter,  Colum- 
bia vice  -  pres- 
ident and  gen- 
eral sales  man- 
ager, said  at 
the  banquet 
here  tonight 
bringing  to  a 
close  the  Allied 
Drive  -  In  Con- 
vention. 

Jackter  introduced  to  the  gathering 
James  Darren,  Jo  Morrow,  and  Evy 
Norland  and  said  the  three  young 
players  were  representative  members 
of  the  "new  faces"  group  now  in  vari- 
ous stages  of  training  and  develop- 
ment at  Columbia. 

Gidget'  Release  March  25 

Columbia  is  aiming  for  a  March 
25  release  of  its  "New  Faces"  spe- 
cial, "Gidget,"  Jackter  said. 

Universal's  "Perfect  Furlough" 
new-face,  Linda  Cristal,  was  in- 
troduced to  the  gathering. 

The  studio  is  going  to  make  a 
sizeable  investment  in  money  and  ef- 
fort to  discover,  develop  and  promote 
new  acting  talent,  Jackter  said.  He 
pointed  out  the  company  feels  it  is 
of  the  "utmost  importance"  that  new 
blood  be  pumped  into  the  star  ranks 
in  order  to  sustain  the  attractiveness 
of  the  theatre  to  the  public,  especial- 
ly the  younger  members  of  the  au- 
dience. 

Same  Plan  for  Future  Product 

Columbia  plans  to  feature  the  new 
players  in  many  of  its  upcoming  major 
productions. 


Adams  Urges  Support 
Oi  Academy  TV  Show 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  28.  -  Sev- 
eral hundred  delegates  to  the  Allied 
States  drive-in  convention  here  were 
urged  by  Horace  Adams,  Allied  pres- 
ident, to  cooperate  in  the  promotion 
of  the  industry-sponsored  Academv 
Awards  telecast  of  April  16. 

Adams  said  sponsorship  of  the  tele- 
cast by  the  industry,  begun  last  year, 
should  have  been  started  sooner.  He 
read  a  letter  from  Jerry  Pickman  and 
Roger  Lewis  of  the  committee  in 
charge  of  the  telecast  promotion,  ask- 
ing the  cooperation  of  Allied. 

Press  Books  Going  Out 

"I  urge  you  to  go  to  work  on  this 
in  your  territory  as  soon  as  you  re- 
ceive the  press  book,"  Adams  said. 
"It  will  not  be  the  big  success  it 
should  be  unless  you  work  at  it." 


fili 


6 


Motion  Picture  Daily 


Thursday,  January  29. 


PEOPLE 


George  J.  Schaefer  has  been  named 
international  producer's  representa- 
tive for  United  Artists'  "Shake  Hands 
with  the  Devil,"  a  Pennebaker  pro- 
duction. Sam  Eckman,  under  Schae- 
fer's  supervision,  will  coordinate  the 
sales  efforts  for  the  British  Empire. 
□ 

Dick  Warsaw,  for  39  years  traffic 
manager  for  Film  Truck  Service,  De- 
troit, is  moving  to  Chicago  to  join 
Koerner  Motor  Express. 

□ 

Vete  Stewart,  for  many  years  man- 
ager for  Warner  Brothers  in  the  Port- 
land and  Seattle  areas,  is  now  sales 
executive  for  Paramount,  covering  the 
Oregon  territory. 

□ 

M.  Mesher,  veteran  northwest  thea- 
tre manager  and  executive  head  of 
the  Paramount  Theatre,  Portland,  has 
also  become  Oregon  manager  for 
Northwest  Beleasing  Co.,  of  Seattle. 
□ 

Archie  Holt,  long-time  salesman  for 
Universal-International  in  Portland, 
Ore.,  is  now  sales  executive  for  the 
state  of  Oregon,  with  headquarters  in 
Portland. 

□ 

Lloyd  Royal,  Sr.,  head  of  Royal 
Theatres,  Meridian,  Miss.,  has  been 
installed  as  president  of  Meridian 
Mississippi  Exchange  Club.  He  also 
is  head  of  Tri-States  Theatre  Owners 
Association  of  Arkansas,  Tennessee 
and  Mississippi. 

□ 

Ceferino  Gonzales  has  been  ap- 
pointed manager  of  the  J.  Arthur 
Rank  Overseas  Film  Distributors  op- 
eration in  Latin  America,  succeeding 
Ricardo  Canals,  who  has  resigned. 
□ 

William  E.  Matthews,  who  joined 
Young  &  Rubicam  in  1944  as  a  space 
buyer,  has  been  named  vice-presi- 
dent and  director  of  media  relations. 
He  has  been  vice-president  in  that 
division  since  March,  1958. 

□ 

Charles  A.  Simonelli,  formerly  on 
the   home    office    publicity    staff  of 


Save  Stubs,  Not  Stamps, 
B-B  Victor  Tells  Patrons 

Special  to  THE  DAILY 
PITTSBURGH,  Jan.  28.  -  William 
Jenkins,  Adrian,  Mich.,  drive-in  op- 
erator, was  awarded  the  SI 00  prize 
for  the  best  business-building  idea 
presented  to  the  Allied  States  drive- 
in  convention's  B-B  forum  here. 

Jenkins'  stunt  is  known  as  a  ticket 
stub  savers  plan.  Instead  of  offering 
patrons  trading  stamps,  Jenkins  has 
them  fill  books  with  ticket  stubs.  The 
books  are  paid  for  by  concessions  and 
local  merchants'  ads.  Premiums,  or 
prizes,  cost  3¥>  cents  per  ticket  on 
the  basis  of  a  65-cent  admission.  It 
netted  Jenkins  81,800  last  season. 


Optimism 

(Continued  from  page  1) 
plenty   of    opportunity    to    visit  the 
trade  show  area,  participate  in  the 
planned  social  events  and  still  have 
time  to  relax. 

With  exhibitors  reporting  im- 
proved business,  the  general  atmos- 
phere of  the  convention,  too,  was  on 
the  upbeat  side. 

Votes  of  thanks  went  to  Harry 
Hendel,  president  of  the  host  organ- 
ization, Western  Pennsylvania  Allied, 
and  his  convention  committees. 

Burt  Lancaster  'Gantry' 

HOLLYWOOD,  Jan.  28.  -  Burt 
Lancaster  has  signed  for  title  role  of 
"Elmer  Gantry"  for  director  Richard 
Brooks'  newly  formed  company,  Rich- 
law  Productions.  The  film,  slated  to 
start  June  15,  will  be  released  by 
United  Artists. 


Universal  Pictures,  has  joined  the 
publicity-promotion  staff  of  the  Roxy 
Theatre  under  Leon  Brandt.  Simon- 
elli is  not  to  be  confused  with 
Charles  Simonelli,  currently  Eastern 
publicity  director  at  Universal. 
□ 

Harry  Botwick,  of  Florida  State 
Theatres,  Miami,  who  was  general 
chairman  of  the  recent  United  Fund- 
Cerebral  Palsy  telethon,  with  Dennis 
James  and  Gloria  DeHaven  as  em- 
cees, has  reported  that  pledges  total 
$323,825,  with  $175,000  already  in 
the  bank. 

□ 

Ken  Weldon,  former  Republic  Pic- 
tures branch  manager  in  Des  Moines 
and  more  recently  Midwest  represen- 
tative for  Flamingo  Telefilm  Sales, 
has  been  named  distributor  for  Holly- 
wood Television  Service  in  the  Mid- 
western states. 

□ 

Don  J.  Smith,  film  buyer  and  book- 
er for  Pioneer  Theatre  Corp.,  Carroll, 
la.,  has  been  named  general  manager 
of  the  theatre  operating  company, 
with  headquarters  in  Minneapolis. 
□ 

Mrs.  E.  B.  Daniels  has  reopened 
the  Jefferson  Theatre,  Springfield, 
Mass.,  subsequent-run,  on  lease  from 
Herman  Rifkin  Theatres,  which  pre- 
viously had  leased  it  to  Tom  Sandell 
and  associates. 

□ 

Jimmy  Durante  will  be  honored  at 
a  testimonial  luncheon  in  Boston  on 
Feb.  10  by  the  newly-organized 
Cinema  Lodge  of  B'nai  B'rith.  To  be 
held  at  the  Hotel  Bradford,  all  pro- 
ceeds will  benefit  the  Jimmy  Fund, 
in  memory  of  Durante \s  late  partner, 
Lou  Clayton. 

□ 

Eric  Cranshaw  has  been  reelected 
president  of  Local  439,  IATSE,  New 
London,  Conn.  Also  serving  are: 
Leslie  Nowell,  vice-president;  John 
S.  Kane,  financial  secretary  and 
treasurer;  Benjamin  II.  Rose,  record- 
ing secretary,  and  Frederick  C. 
Nowell,  business  agent. 


Greater  Exchange  of 
Information  Urged 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  28.-Stepped- 
up  film  promotion  and  increased  mu- 
tual respect  among  the  various  seg- 
ments of  the  industry  were  offered  as 
remedies  for  problems  plaguing  all 
by  James  H.  Nicholson,  president  of 
American  International  Pictures,  at  the 
luncheon  meeting  of  the  Allied  Drive- 
in  Convention  here  today.  AIP  was 
host  to  the  delegates  at  the  affair. 

"Eternal  vigilance  is  the  price  of 
profit,"  the  AIP  head  said.  "Our  re- 
sponsibility is  huge.  As  producers  we 
must  consider  every  exhibitor  from 
crossroads  hamlet  to  metropolitan  cen- 
ter. If  we  let  him  down,  we  fail.  We 
must  be  aware  of  his  problems,  most 
of  which  are  wrapped  up  in  that  old 
devil  public. 

Urges  Coordinated  Efforts 

"On  the  other  hand,  the  exhibitor 
must  assume  the  responsibility  of  co- 
ordinating his  efforts  with  those  of  the 
producer.  He,  too,  must  keep  a  steady 
vigil.  He  must  tell  us  when  he  sees  a 
change  in  trend,  any  sign  of  danger. 
There  must  be  constant  exchange  of 
information. 

"Intelligence,  in  the  military  and 
diplomatic  sense,  is  a  requirement  of 
successful  co-existence  between  pro- 
ducer and  exhibitor.  Each  side  must 
know  what  the  other  is  planning  and 
doing,  as  well  as  how  the  public  is  re- 
acting. Perhaps  our  industry  would 
not  have  suffered  as  it  did  for  such  a 
long  period  if  producers  and  exhibi- 
tors had  pooled  and  cooperated  instead 
of  fighting  with  each  other." 


Ritz  Renamed  Rebel 

HATT1ESBURG,  Miss.,  Jan.  28.- 
The  Ritz  Theatre  here,  operated  by 
the  A.  L.  Royal  Circuit,  is  being  re- 
modelled inside  and  out.  When  com- 
pleted, the  circuit's  Rebel  Theatre  will 
be  closed  and  the  name  "Rebel"  will 
be  given  to  the  Ritz,  which  then  will 
become  a  first-run  situation. 


'Inn9  Strong  in  Cleveland 

CLEVELAND,  Jan.  28-Buddy  Ad- 
ler's  "The  Inn  of  the  Sixth  Happiness," 
opening  at  the  Hippodrome  in  Cleve- 
land, grossed  $14,036  for  the  first  four 
days,  beginning  Friday.  This  figure  is 
higher  than  that  for  "The  Young 
Lions,"  another  20th-Fox  release, 
which  played  Easter  Week. 


'Mobster'  Gross  $6,405 

BUFFALO,  Jan.  28.-Edward  Al- 
person's  "I,  Mobster,"  opened  its  world 
premiere  engagement  at  the  Para- 
mount here  over  the  weekend  and  out- 
grossed  "The  Fly,"  also  a  20th-Fox 
release.  "Mobster"  grossed  $6,405  for 
three  days  with  a  similar  exploitation 
campaign  to  that  used  on  "The  Fly." 


'Beauty'  Opens  Feb.  17 

Walt  Disney's  "Sleeping  Beauty" 
will  have  its  local  premiere  at  the  Cri- 
terion Theatre,  on  Tuesday  evening, 

Feb.  17. 


TEST T  A  L 

Variety  Club  New. 


MIAMI— Bob  Hope  will  be  i| 
of  ceremonies  for  Variety  Club's  ; 
edition  of  its  Show  of  Shows,  U 
held  Feb.  5  at  the  Miami  Beach 
torium.  Proceeds  from  the  three 
extravanganza  will  benefit  the  Vi 
Children's  Hospital,  project  of  j 
No.  33,  of  which  Victor  Levine  is  i 
barker.  Ground  recently  was  b  j 
for  the  new  $117,000  Research  Ci 
to  operate  in  connection  with  tl 
stitution. 

A 

NEW  ORLEANS-The  instalj 
banquet  of  Tent  No.  45,  whicl 
scheduled  for  Jan.  24,  has  been  j 
poned  to  a  later  date. 

Vogue  at  Denver  TV 
Foreign  Language  Fi 

DENVER,  Colo.,  Jan.  28. 
Vogue  Theatre,  under  the  dir< 
of  manager  Bill  Ramsey,  is  t 
foreign  language  films.  Foreign 
are  shown  each  Sunday,  ma 
only,  and  programs  are  booked 
addition  to  the  regular  Vogue  j 
of  "art"  shows. 

Hungarian,    German  and 
imports  are  used.   Manager  Ri' 
is  working  through  foreign  lani 
groups,  church  groups  and  E! 
University   to  build  up  a  foil"1 
and  reports  that  first  few  wee  :, 
suits  show  that  the  new  polic 
be  carried  on  to  a  profitable  ; 


Two  More  Join  TO 

Two   more   theatre  owners 
small  towns  have  joined  the  T 
Owners  of  America,  it  was  dis; 
today  by  T.O.A.'s  New  York 
quarters. 

They  are  Amelia  Ellis  of  the 
Drive-In  Theatre,  Millington,  j 
and  Daniel  E.  Oncavage  o1 
Wayne  Drive-In,  Lake  Ariel,  ]J 


Carolina  Exhibitor 

BEAUFORT,  S.  C,  Jan.  26 
Smith,  65,  owner  and  operator 
Breeze  Theatre  here,  died  in  a  C, 
ton  hospital  following  an  illri 
several  weeks. 


No  Resolutions  at  Meet 
'Good  Sign/  Says  Adan 

Special  to  THE  DAILY 

PITTSBURGH,  Jan.  28.  -  I 
first  time  in  many  years  an 
States  convention  was  con 
without  a  single  resolution 
been  proposed  or  adopted.  T 
tional  drive-in  convention  I 
ended  a  three-day  session  hen 
closed  two  hours  ahead  of  sc 
by  doing  just  that. 

"It's  a  good  sign  for  all 
commented  Horace  Adams,  pre; 


lay,  January  29,  1959 


Motion  Picture  Daily 


7 


mp 


o-ACE 


Never  Steal  Anything  Small 


i  ( Continued  from  page  1 ) 
ts  to  contribute  to  Compo  than 
|lone  in  the  past.  Dues  of  Compo 
Remain  the  same,  it  was  stated, 
h  the  fact  that  its  new  program 
•  most  ambitious  in  its  history." 
l  ects  planned  by  both  ACE  and 
;o  and  given  to  the  latter  to 
b  are  as  follows: 


ipo 


ill   act  as   the  industry 


man  on  national  legislation  con- 
g  matters  on  which  there  is 
U  accord  as  may  be  directed  by 
jmpo  executive  committee.  This 
iclude  continued  efforts  for  out- 
ippeal  of  the  Federal  admissions 

i  Direct  Censorship  Drive 

ipo  will  assume  leadership  of 
nd  local  campaigns  against  cen- 
>.  working  in  close  cooperation 
*CE  and  MPA. 

;search  program  on  behalf  of 
tire  industry. 

sting  in  the  development  of 
tar  talent. 

ertaking  a  long  range  study  of 
.  picture  advertising, 
igurating    a  business-building 
:  agreed  upon  by  all  elements 

industry. 
;ting  local  exhibitors   in  their 
igns  for  repeal  of  local  admis- 
ixes. 

gurating  a  broad  program  of 
relations. 

tinuing  Compo's  series  of  "Edi- 

d  Publisher"  ads. 

sloping  and  expanding  its  pub- 
j  Jtions  field  force,  to  work  in 
!  ©operation  with  ACE  exchange 

nmmittees. 
(Mtining  exhibitor  support  for  the 

ny  Awards  telecast. 

itenance  of  a  speaker's  bureau. 

%  Lewis,  McCarthy  to  Team 

e  Lewis,  ACE  administrative 
jry,  and  Charles  E.  McCarthy, 
information  director,  were  in- 
d  to  work  closely  together  in 
'mation  of  area  committees  nec- 
tto  carry  out  field  work.  Exhibi- 
'anizations  also  will  be  asked  to 
>  Compo  the  name  of  members 
„  i  exchange  area  who  would  be 
tB.  most  effective  in  their  help, 
e  present  at  yesterday's  meet- 
esides  Montague,    Lewis  and 
thy,  were  Al  Pickus,  alternate 
m   Pinanski,   member  of  the 
triumvirate;  Ben  Marcus,  of 
mpo  triumvirate;  Al  Floershei- 
heatre  Owners  of  America;  Si 
,    chairman    of    ACE;  Max- 
Irving  Dollinger,  and  Emanuel 
of  the  ACE  executive  com- 
and  Harry  Goldberg,  member 
ACE  research  committee. 


fori  House  Reopens 

-  1  'SM,  Ore.,  Jan.  28.-The  Holly- 
•a   Theatre  here,  owned  by  P.  P. 
4  In,  which  had  been  closed  dur- 
holidays  for  remodeling,  has 
opened,  entirely  modernized,  at 
bf  $10,000.  New  seats,  carpet- 
?'  Objection  and  sound  equipment 
en  installed. 


(CONTINUED  FROM  PAGE  I) 


Lederer  who  also  directed.  He  would  seem  to  have  had  a  wonderful 
time  doing  both. 

Cagney  plays  a  stevedore  with  ambitions  for  union  polities.  A  likable 
rogue  with  no  scruples  but  some  basic  decency  and  a  fierce  loyalty  for 
his  fellow  union  members,  he  and  his  gang  hijack  a  "loan"  from  a 
hypochondriac  bookie  to  finance  the  campaign,  i.e.  buy  votes. 

An  arrest  for  extortion  is  voided  when  the  plaintiff  disappears-sent 
to  Arizona  in  an  iron  lung.  It  is  characteristic  of  the  picture  and  of  the 
treatment  that  when  the  election  is  won,  one  of  the  first  to  congratulate 
Cagnev  and  to  thank  him  for  saving  bis  life  with  the  loan  of  the  iron 
lung,  is  the  swindled  bookie. 

Now  sure  of  his  destiny,  Cagnev  goes  on  to  bigger  things,  breaking  up 
his  lawyer's  marriage,  running  for  boss  of  the  international  against  tough 
gangster  Nehemiah  Persoff,  and  engineering  a  complex  scheme  to  steal 
a  case  of  watch  movements  to  finance  a  recreation  center  for  the  union, 
then  confessing  the  theft  to  earn  the  gratitude,  and  votes,  of  the  mem- 
bers. 

Aiding  and  abetting  the  irrepressible  Cagney  through  most  of  the 
romp  are  Shirley  Jones  of  "Oklahoma"  and  "Carousel"  fame  who  plavs 
the  lawyer's  wife  and  the  object  of  Cagney 's  affections;  Roger  Smith, 
voung,  personable  and  properly  confused  as  the  lawyer;  and  a  brand 
new  talent,  Cara  Williams,  red-haired  and  seductive,  who  sings  one  of 
liveliest  musical  numbers  of  the  picture,  "I'm  Sorry— I  Want  a  Ferrari," 
with  a  verve  that  will  be  long  remembered. 

The  production  is  studded  with  gags  and  situations  of  a  kind  to  make 
audiences  remember  them  with  pleasure  and  repeat  them  to  their  friends 
with  enthusiasm.  The  musical  numbers,  words  bv  Maxwell  Anderson 
and  music  bv  Allie  Wrubel,  range  from  the  title  song,  sung  by  Cagney, 
through  the  "Ferrari"  number  mentioned  to  "It  Takes  Love  to  Make  a 
Home,"  a  spoof  of  a  television  commercial  by  Miss  Jones.  Aaron  Rosen- 
berg was  the  producer.  CinemaSeope  and  Eastman  color  add  produc- 
tion value. 

All  in  all,  it's  a  happy  picture,  destined  for  happy  box  office. 
Running  time,  92  minutes.  General  classification.  March  release. 

James  D.  Ivers 


Loew's  Theatres 

( Continued  from  page  1 ) 
Allied  States  Association  for  permit- 
ting divorced  circuits  to  acquire  new 
theatres. 

A  hearing  has  been  set  tentatively 
for  March  3  before  Judge  Palmieri. 
Justice  officials  refused  to  discuss  in 
advance  then  likely  stand. 

Both  theatres  would  be  leased  from 
Mrs.  L.  Cochevetty.  Loew's  would 
acquire  a  lease  on  the  Starlight  Drive- 
in,  half  way  between  South  Bend 
and  Elkhart,  and  a  sublease  on  the 
Moonlight  Drive-ln,  about  three  miles 
south  of  South  Bend. 


'Rally  Big  in  1S.H. 

NEW  HAVEN,  Conn.,  Jan.  28.- 
20th  Century-Fox's  "Rally  Round  the 
Flag,  Boys!"  opened  at  the  Poli  Thea- 
tre here  over  the  weekend  to  grosses 
that  were  better  than  "The  Young 
Lions,"  which  played  the  house  Easter 
Sunday.  The  three-day  gross  for 
"Rally"  was  $9,264,  and  Saturday's 
take  of  $3,814  was  the  largest  Saturday 
at  the  Poli  Theatre  since  "The  King 
and  I." 


'Hanging  Tree'  to  Roxy 

\Yarner  Brothers'  "The  Hanging 
Tree"  will  have  its  world  premiere  at 
the  Roxy  Theatre  here  following  the 
current  engagement  of  "The  Perfect 
Furlough." 


11  Directors  Named 

( Continued  from  page  1 ) 
three  of  whom  are  not  now  members 
of  the  board. 

The  three  new  nominees  are  Charles 
A.  Barker,  Jr.,  A.  J.  Cock  and  Eugene 
V.  Klein. 

The  other  members  are  John  B. 
Bertero,  B.  Gerald  Cantor,  Samuel 
Firks,  Charles  L.  Glett,  Willard  W. 
Keith,  Richard  W.  Millar,  Jack  M. 
Ostrow  and  Graham  L.  Sterling,  Jr. 

NTA  Directors  Slated 

The  meeting  notice  also  states  that  if 
the  company's  plan  to  acquire  Na- 
tional Telefilm  Associates,  which  was 
approved  at  a  special  meeting  of  stock- 
holders on  Jan.  8,  is  completed,  NT 
will  increase  the  number  of  its  direc- 
tors by  at  least  four.  The  board  then 
wishes  to  elect  Ely  A.  Landau,  Oliver 
A.  Unger,  Burt  Kleiner  and  William 
H.  Hudson  as  directors.  All  are  pres- 
ently directors  of  NTA. 

Such  an  election  cannot  take  place 
until  after  Feb.  17  because  the  NTA 
stock  exchange  offer  will  not  be  com- 
pleted until  after  then. 

'Rally'  a  Hit  in  N.O. 

NEW  ORLEANS,  Jan.  28-Leo  Mc- 
Carey's  "Rally  Bound  the  Flag,  Boys!" 
a  20th -Fox  release,  is  continuing  the 
strong  boxoffice  pace  set  by  its  four- 
day  opening  figure  of  $14,378  at  the 
Saenger  Theatre  here. 


FIRST! 

With  the 
Greatest 
Exploitation 
Title  in 
Years! 


M-G-M's 


FIRST 
MAN 
INTO 
SPACE 


THE  $1,000,000  TITLE! 


Be  FIRST  with  this  spectacular 
adventure-drama  of  the  first  man  in 
history  to  be  rocketed  into  the  terrify- 
ing unknown  of  outer  space.  Packed 
with  surprise,  suspense  and  built-in 
showmanship. 


Motion  Picture  Daily 


Thursday,  January  29. 


M-G-M's 


FIRST 
MAN 
INTO 
SPACE 

The  Million 
Dollar  Title! 


The  spectacular  adventure 
drama  of  the  first  man  in 
history  to  embark  on  the 
most  dangerous  and  daring 
mission  of  all  time.  Packed 
with  surprise,  suspense  and 
built-in  showmanship. 


REVIEWS 


Intent  to  Kill 

20th-Fox — CinemoScope 

Hartford,  Jan.  28 

Richard  Todd  and  Betsy  Drake,  to 
cite  but  two  of  the  principals  known 
to  American  audiences,  act  out  a  taut, 
suspenseful  melodrama  against  a  con- 
temporary Canadian  setting.  The 
Adrian  D.  Worker  production  was  di- 
rected by  Jack  Cardiff,  from  a  Jimmy 
Sangster  screenplay,  as  based  on  a  Mi- 
chael Bryan  novel. 

A  topical  subject  is  at  hand:  The 
president  of  a  South  American  re- 
public ( Herbert  Lorn )  arrives  at  a 
Canadian  point  for  a  delicate  brain 
operation:  accompanying  him  is  his 
wife,  Lisa  Gastoni.  Warren  Stevens 
(he's  an  American  and  has  been  seen 
in  numerous  crime  melodramas )  and 
three  killers  appear,  their  primary  mis- 
sion, on  orders  from  Lom's  home  op- 
position, to  kill  the  president. 

Two  medicos— Todd  and  Alexander 
Knox— are  assigned  to  the  case.  Todd's 
wife,  it's  soon  learned,  is  home  in  Eng- 
land and  prepared  to  do  her  worst 
blackmail-wise,  if  he  refuses  to  return 
to  London  and  maintain  what's  de- 
scribed as  a  "society  practice." 

As  matters  wend  their  inevitable 
way  to  the  fadeout,  Todd  resolves  not 
to  return  to  London,  states  his  love  for 
Miss  Drake,  and  then  aids  and  abets 
Knox  and  other  authorities  in  appre- 
hending the  Stevens  goon  squad. 
Running  time,  89  minutes.  Adult 
classification.  Release,  in  February. 

A.  M.  W. 


City  of  Fear 


Columbia 

Hartford,  Jan.  28 
Atomic    matters    are    mixed  with 
crime  and  criminals  in  "City  of  Fear," 
a  Leon  Chooluck  production,  directed 
with  astute  touches  by  Irving  Lerner. 

Working  from  a  Ritch  and  Robert 
Dillon  screenplay,  this  Columbia  melo- 
drama concerns  one  Vince  Edwards, 
prison-hardened,  cynical,  disillusioned 
in  many  ways  of  life.  Escaping  from 
behind  bars,  carrying  what  he  believes 
is  a  cylinder  containing  pure  heroin 
worth  half  a  million  dollars,  Edwards 
skilfully  eludes  a  police  dragnet  and 
reaches  Los  Angeles,  where  he  renews 
acquaintance  with  girl  friend  Patricia 
Blair. 

The  gendarmes  aren't  asleep  at  the 
switch,  of  course;  the  search  continues, 
but  just  where  the  elusive  Edwards 
could  have  disappeared  to  makes  for 
conjecture.  Police  authorities,  includ- 
ing Lyle  Talbot  (and  here's  a  face 
that  will  be  easily  associated  with  this 
type  of  action  drama)  and  John  Arch- 
er (a  romantic  lead  in  the  now-gone 
Republic  days )  learn,  to  their  con- 
sternation, that  Edwards'  cargo  con- 
tains enough  radioactive  cobalt  to  en- 
danger every  Angeleno  once  the  lid 
is  popped  off.  Moreover,  Dr.  Steven 
Ritch,  a  radiology  expert,  tells  police 
that  Edwards  is  doomed  to  die  of  radi- 


400  Theatres  Slate 
4Ten'  Dates  Next  Month 

More  than  400  circuit-operated  and 
independent  theatres  throughout  the 
country  next  month  will  open  special 
engagements  of  "The  Ten  Command- 
ments," Edward  G.  Chumley,  U.S. 
and  Canadian  sales  manager  for  the 
picture  at  Paramount,  said  yesterday. 
Paramount  has  prepared  for  use  in 
connection  with  these  and  other  local 
special  engagements  of  the  picture  a 
new  elaborate  12-page  pressbook  pre- 
senting extensive  campaign  material 
that  underscores  the  fact  that  the 
film  comes  to  the  local  theatre  "intact 
and  uncut." 

Among  the  major  circuits  that  will 
have  theatres  playing  "The  Ten  Com- 
mandments" next  month  are:  Bijou 
Amusement,  Blumenfeld  Theatres, 
Chakeres  Theatres,  Comerford  Cir- 
cuit, Commonwealth,  Cooper  Foun- 
dation, Dickinson,  Fabian,  Fox  Inter- 
mountain,  Fox  Midwest,  Fox  West 
Coast,  Frontier  Theatres,  Interstate 
of  Boston,  Kerasotes  Theatres,  Lip- 
pert,  Milgram  Booking,  New  England 
Theatres,  Northio,  Schine  Circuit, 
United  California  Theatres  and  Wil- 
by-Kincey. 


Weltner  on  Tour 

George  Weltner,  vice-president  in 
charge  of  world  sales  for  Paramount, 
will  leave  here  today  on  a  month- 
long  business  tour  of  Soudi  and  Cen- 
tral America  to  hold  meetings  with 
branch  managers  and  leading  theatre 
operators  on  forthcoming  product.  His 
first  stop  is  Rio  de  Janiero.  He  then 
goes  to  Sao  Paulo,  Brazil,  on  Feb.  4; 
Buenos  Aires,  Feb.  6,  and  Santiago, 
Chile,  Feb.  10.  He  will  be  in  Lima, 
Peru,  from  Feb.  13  to  17,  and  will 
arrive  in  Panama  on  the  latter  date. 
Weltner  will  return  to  New  York 
on  Feb.  23. 

Royal  Buys  Leased  Units 

WAYNESBORO,  Miss.,  Jan.  28  

The  A.  L.  Royal  Circuit,  which  for  the 
past  15  years  has  operated  the  Royal 
and  Princess  Theatres  here  under  lease 
from  J.  O.  Bunch,  recently  deceased, 
has  purchased  the  properties  outright. 
The  Princess  will  be  sold  for  another 
type  of  business,  while  the  Royal  will 
be  completely  remodeled. 

ation  even  if  the  cargo  remains  un- 
opened because  of  his  extended 
exposure. 

The  tempo  steps  up  considerably 
as  the  gradually-slowing-down  Ed- 
wards, now  coughing  and  sweating, 
makes  a  contact  with  narcotics  racket 
boss  Joe  Mell.  Geiger  counters,  a  lat- 
ter-day aid  in  police  detection,  are 
pressed  into  use,  as  the  Edwards  quest 
narrows  down  to  a  given  region.  A  now 
desperate  Edwards  strikes  out,  killing 
Mell.  Police  close  in  on  Edwards,  dy- 
ing, in  a  luncheonette.  Los  Angeles 
is  left  devoid  of  panic,  smog  notwith- 
standing. 

Properly  exploited    this  entry  can 
garner  some  brisk  trade. 
Running  time,  81  minutes.  General 
classification.  Release,  in  February. 

A.  M.  W. 


Seven  Stars  Added  to 
'Oscar'  Show  Roster 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  28.  -  j 
of  seven  additional  stars  wh 
appear  on  the  31st  annual  Ac 
Awards  presentation  April  6, 
announced  by  the  show's  pro, 
Jerry  Wald. 

June  Allyson,  Louis  Jourdan 
Novak,  Laurence  Olivier,  Mill 
kins,  Dick  Powell  and  Mort 
have  been  added  to  the  all-sta 
he  said. 


Cinematograph  Has 
New  70mm  Project 

Cinematograph  International 
New  York,  has  been  appointed 
sive    distributor    in    the  U. 
70/35mm  projectors  manufactir 
Cinemeccanica  of  Milan,  Italy 
equipment  can  be  supplied  in  a 
age"  that  includes  sound  for  a 
terns,  complete  booth  equipme'j 
screen  installation.  Cinematogra] 
announcement  points  out,  is 
elusive  distributor  of  Ampex  m| 
and  optical  sound  systems. 

Projection-Shift  in  60  Secoi 

The  dual  projectors,  called  V; 
X,  have  been  installed  in  man) 
of  Europe,  as  well  as  in  the  p 
East  and  South  Africa.  The  ann 
ment  states  that  complete  chang' 
70mm  to  35mm  projection  c. 
made  in  less  than  a  minute. 


Ascap  to  Honor  Herl  j 
On  100th  Aimivers 

The  American  Society  of  Com 
Authors  and  Publishers  on  Sund 
pay  tribute  to  Victor  Herb 
numerous  cities,  including  Ne^ 
Washington,  Los  Angeles  anc 
ago.  Feb.  1  marks  the  100th  ai 
sary  of  the  birth  of  Herbert, 
the  founders  of  the  associate 

Prior  to  Sunday's  ceremonie: 
Cunningham,  Ascap  president, 
clay  will  appear  on  the  Petei 
Hayes  television  show  over  MB 

Deems  Taylor,  past  president 
society,  will  discuss  Herbert 
"Name  That  Tune"  program  \ 
over  CBS-TV. 


Tudor  Acquires  'Cr 

Tudor  Pictures  has  acquire 
British  film,  "A  Cry  from  the  Si 
for  American  distribution.  Pic 
slated  to  open  at  the  Guild  1 
sometime  in  March.  Howard 
man  and  Eugene  Cogen  haw 
named  to  handle  publicity  and 
tion  on  the  film,  according  to 
Kerman,  Tudor  president. 


Stevens  Coming  He 

George  Stevens,  who  produo 
directed  "The  Diary  of  Anne  I 
will  fly  here  from  Hollywood  eai 
month  to  screen  the  first  print 
picture  for  20th  Century-Fox  he. 
fice  executives. 


MOTION  PICTURE 

DAILY 


5.  NO.  20 


NEW  YORK,  U.S.A.,  FRIDAY,  JANUARY  30,  1959 


TEN  CENTS 


tal  Meets 


ied  'White 
per'  Drive 
Last  Phase 


?ek  Congressional 
of  D  of  J  Action 

By  SHERWIN  KANE 

SBURGH,  Jan.  29.  -  A  pro- 
culminating     Allied  States' 
)paper"  campaign  will  get  un- 
in  Washington  within  the 
weeks  when  the  first  of  a 
meetings  will  be  arranged 
small  groups  of  Allied  re- 
fficials  from  many  parts  of  the 
with  their  Congressmen  and 
here. 

mall  group  meetings  will  be 
;-lose  intervals  until  all  Allied 
:  as  many  sections  of  the 
as  exhibitor  representation 
trranged  for,  have  met  in  the 
capital  with  their  representa- 
:re. 

contentions  of  the  "white 
which  basically  are  that  the 
Department  has  not  enforced 
eral  consent  decrees  in  the 
anti-trust  case  adequately, 
§one  over  in  the  small  meet- 
Continued  on  page  4) 


'  Improvement  of 
I  Press  Relations 

Special  to  THE  DAILY 

iBURGH,  Jan.  29.  -  Allied 
ften  agitated  press  relations, 
to  improve  them,  were  sub- 
extended  discussion  at  the 

poard    of   directors  meeting 

j  Continued  on  page  4 ) 

er  Leaves  Monday 
or\d  Tour 

\\  .  Ka.^tner,  president  of  Co- 
Pictures  International  Corp., 
sre  Monday  on  a  round-the- 
p  to  Columbia  offices  in  the 
and  Europe.  He  will  be  ac- 
id by  Bert  Obrentz,  assistant 
mager  of  the  international 
Continued  on  page  2 ) 


S/ON  TODAY— page  5 


'Curtain  Up'  Feature 
For  German  Newsreel 

The  German  UFA  Newsreel,  which 
is  imported  and  distributed  in  this 
country— by  the  Casino  Film  Ex- 
change, Inc.,  will  start  to  feature 
a  special  weekly  section  called:  "Cur- 
tain Up."  This  section  will  contain 
news  items  pertaining  to  East  Berlin 
and  the  East  German  Zone. 

Special  stress  will  be  placed  on  the 
"human  problems"  arising  out  of  Ger- 
many's disunity  rather  than  on  polit- 
ical issues.  In  the  U.  S.  the  UFA 
newsreel  is  shown  in  some  20  thea- 
tres, including  the  72nd  St.  Play- 
house here. 


Ling,  Altec  Agree  on 
Terms  of  Acquisition 

An  agreement  on  terms  for  the  ac- 
quisition of  Altec  Companies,  Inc., 
stock  by  Ling  Electronics,  Inc.,  was 
announced  jointly  by  board  chairman 
James  J.  Ling  of  Ling  Electronics, 
and  G.  L.  Carrington,  chairman  of  the 
board  of  Altec. 

Upon  completion  of  the  acquisition, 
Altec  Companies,  Inc.,  and  its  subsidi- 
(  Continued  on  page  2 ) 

FPA  Re-Elects  All 
Officers  and  Board 

Nathan  Zucker,  president,  and  all 
other  officers  and  directors  of  the  Film 
Producers  Association  of  New  York 
have  been  re-elected  for  1959.  Lee 
Blair  is  again  executive  vice-president; 
Judd  Pollack,  first  vice-president; 
Robert  Crane,  second  vice-president 
(Continued  on  page  5) 


Flick  Is  Scored 
On  Censorship 


Dr.  Hugh  M.  Flick,  executive  as- 
sistant to  the  Commissioner  of  Educa- 
tion of  New  York  State,  is  assailed  for 
his  support  of  censorship  of  motion 
pictures  in  a  letter  sent  to  him  by 
Ken  Clark,  Motion  Picture  Association 
vice-president,  the  text  of  which  was 
released  here  yesterday.  Flick  is  also 
taken  to  task  in  the  letter  for  advocat- 
ing the  statutory  classification  of  films 
and  for  criticism  of  the  industry's  Pro- 
duction and  Advertising  Codes. 

Clark  tells  Flick  that  he  has  been 
"distressed"  to  read  statements  in  the 
press  by  Flick  in  support  of  these 
measures.  "Taking  this  position," 
Clark  says,  "you  are  standing  for  a 
further  abridgement  of  freedom  of  ex- 
pression, to  the  detriment  and  perhaps 
fatal  impairment  of  the  principles  of 
our  government  and  our  way  of  life. 
Secondly,  from  your  actual  experi- 
( Continued  on  page  4  ) 

FBI  Turns  Over  53 
Pirated  16mm  Prints 

The  Federal  Bureau  of  Investiga- 
tion has  turned  over  16mm  prints  of 
53  feature  pictures  which  had  been  put 
on  the  market  without  the  authority  of 
the  major  distributors  to  Sargoy  & 
Stein  copyright  counsel  nationally  for 
the  film  companies.  The  prints  will 
now  be  returned  to  the  copyright  own- 
ers or  their  authorized  distributors. 

Preliminary  investigation  by  Sargoy 
&  Stein  indicated  that  a  large  block 
of  the  16mm  prints  were  on  the  market 
without  authority  and  further  investi- 
(  Continued  on  page  2 ) 


New  Producer  Zanuck  to  Go  on  Road 
For  Extensive  'Compulsion'  Promotion 

By  JAMES  D.  IVERS 

Richard  Zanuck,  newest  producer  in  Hollywood  and  on  the  basis  of  his 
first  picture,  "Compulsion,"  one  who  will  cause  considerable  excitement,  will 
go  on  the  road  for  four  weeks  preceding  key  city  openings  in  March.  Meeting 
the  trade  press  at  a  luncheon  con-   


ference  yesterday,  young  Zanuck  con- 
curred with  the  premise  put  forward 
by  Charles  Einfeld  that  "no  producer 
today  can  make  a  picture  today  and 
then  say  he's  through  with  it."  He 
and  his  wife,  former  actress  Lily 
Gentle,  take  to  opinion-making 
groups,  lecture  to  college  classes, 
speak   at   youth   forums   and  make 


themselves  available  for  interviews  to 
the  press,  radio  and  television  in  key 
cities  from  coast  to  coast. 

The  tour  will  start  in  mid-February 
and  will  be  supported  by  promotion 
activities  in  each  of  the  key  cities 
where  "Compulsion"  will  open  for 
Easter  dates.  Special  screenings  will 
(Continued  on  page  2) 


On  March  2 

TOA  Officials 
Will  Meet  with 


C 


ongressmen 


Extend  Mid-Winter  Session 
To  Talk  With  Legislators 

Members  of  the  board  of  directors 
and  executive  committee  of  Theatre 
Owners  of  America  will  seek  appoint- 
ments with  their  Congressmen  and 
Senators  to  consult  with  them  on  film 
industry  problems  during  the  mid-win- 
ter meeting  of  the  board  and  commit- 
tee in  Washington,  D.  C. 

For  that  purpose  the  meeting  has 
been  extended  to  three  days  instead  of 
two.  George  G.  Kerasotes,  TOA  presi- 
dent, said  yesterday.  The  session, 
originally  set  for  March  1  and  2,  will 
continue  through  March  3  at  the  May- 
flower Hotel  there.  Monday  morning, 
March  2,  is  to  be  set  aside  for  visits  by 
the  TOA  executives  to  Capitol  Hill. 

Topics  to  be  discussed  with  the 
legislators  as  well  as  taken  up  in  the 
TOA  board  sessions  include  toil-tele- 
(Continued  on  page  4) 

Fabian  Cites  ACE  at 
William  Goldman  Fete 

Special  to  THE  DAILY 

PHILADELPHIA,  Jan.  29.  -  The 
American  Congress  of  Exhibitors  is 
the  greatest  hope  of  restoring  not  ex- 
hibition alone,  but  the  entire  industry, 
to  a  prosperous  state,  Si  H.  Fabian, 
president  of  Stanley  Warner  and  ACE 
chairman,  told  an  overflow  crowd  of 
425  prominent  industryites  at  the 
(  Continued  on  page  5) 

Youiigstein  Elected  to 
ISS  Branch  Board 

Max  E.  Youngstein,  United  Artists 
vice-president,  has  been  elected  to  the 
board  of  directors  of  the  American 
branch  of  International  Social  Service. 

Youngstein  has  been  associated 
with  the  organization  for  a  number 
of  years  in  various  volunteer  capac- 
ities. In  1958  he  served  as  entertain- 
ment co-chairman  for  the  annual 
charity  sponsored  by  WAIF/I.S.S.  the 
organization's  international  adoption 
division  and  the  largest  service  of  its 
kind  in  the  world. 


■2 


Motion  Picture  Daily 


Friday,  January  30, 


PERSONAL 
MENTION 


ROBERT  S.  FERGUSON,  Columbia 
advertising-publicity  director,  re- 
turned to  New  York  from  Pittsburgh 
yesterday  accompanied  by  Jo  Morrow 
and  Evy  Norlund,  who  are  on  a  Co- 
lumbia '"new  faces"  tour. 

• 

Mort  Abrahams,  director  of  pro- 
gramming and  production  for  National 
Telefilm  Associates,  left  here  yesterday 
on  a  two-week  trip  to  the  West  Coast. 
• 

Jack  Levin,  president  of  Certified 
Reports,  Inc.,  is  visiting  his  Central 
and  Lake  Division  offices. 

• 

Rube  Jackter,  Columbia  vice-presi- 
dent and  general  sales  manager,  re- 
turned to  New  York  last  night  from 
Pittsburgh  and  Philadelphia. 

• 

Steve  Barclay,  president  of  Bar- 
clay Films  International,  will  leave 
Hollywood  today  for  Sao  Paulo,  Brazil. 
• 

Douglas  Amos,  general  manager  of 
Lockwood  &  Gordon  Enterprises,  Bos- 
ton, has  left  there  for  a  vacation  in 
Mexico. 

• 

Sid  Newman,  of  Magna  Theatre 
Corp.,  has  returned  to  New  York  from 
Hartford. 

• 

Sam  Galanty,  Columbia  district 
manager,  returned  to  Washington  yes- 
terday from  Pittsburgh. 

• 

Mel  Rydell,  assistant  to  Ned 
Clarke,  Buena  Vista  foreign  sales 
manager,  has  returned  to  New  York 
from  Hollywood. 

• 

Lenore  Edelstein,  secretary  to 
Charles  Einfeld,  vice-president  of 
20th  Century-Fox,  will  be  married  in 
June  to  Philip  Sherman  of  New 
York. 

• 

Don  Felix,  of  the  Milford  ( Conn. ) 
Drive-in  Theatre,  has  returned  there 
from  Florida. 

• 

William  Goetz  and  Charles  Vi- 
dor  have  returned  to  New  York  from 
Paris  and  will  leave  here  next  week 
for  Hollywood. 

• 

James  V.  Frew,  Southern  district 
manager  for  Continental  Distributing, 
Inc.,  has  returned  to  Atlanta  from 
Texas. 

• 

Robert  M.  Steinberg,  vice-presi- 
dent of  New  England  Theatres,  Inc., 
has  returned  to  Boston  from  Hartford. 


Richard  Zanuck  to  Go  on  Road 


( Continued 

also  be  set  up  in  connection  with  the 
interviews. 

As  a  kind  of  warm-up  for  the 
swing  around  the  country  Zanuck 
showed  the  picture  last  week  to  the 
national  convention  of  district  at- 
torneys at  Sun  Valley,  Idaho,  and 
garnered  enthusiastic  comments  from 
prosecuting  lawyers  from  both  large 
and  small  cities  and  towns.  A  discus- 
sion lasting  an  hour  and  a  half  fol- 
lowed the  screening  with  all  of  the 
lawyers  intensely  interested  whether 
or  not  they  were  in  favor  of  the  pic- 


from  page  I) 

hire's  main  point— an  argument 
against  capital  punishment. 

Zanuck,  who  has  served  for  three 
years  as  vice-president  of  his  father's 
Darryl  F.  Zanuck  Productions,  has 
not  previously  produced  any  picture 
on  his  own  although  he  assisted  on 
"Island  in  the  Sun"  and  has  been 
working  on  "De  Luxe  Tour." 

He  owns  the  rights  to  William 
Faidkner's  "Requiem  for  a  Nun" 
which  opens  tonight  as  a  Broadway 
play,  and  will  produce  that  as  his 
next  assignment. 


Kastner  Off  Monday 

( Continued  from  page  1 ) 
company.  First  stop  on  the  tour,  which 
will  take  several  months,  will  be 
Tokyo,  where  Kastner  will  meet  with 
Michael  Bergher,  vice-president  and 
supervisor  of  the  Far  East  and  Aus- 
tralasia. 

Selling  plans  for  Columbia's  1959 
lineup  in  the  Far  East  will  be  laid  at 
the  Japan  meetings,  and  discussions 
will  concentrate  on  the  current  sales 
drive  throughout  Columbia  Interna- 
tional's world  organization  which  hon- 
ors Abe  Schneider,  president  of  Co- 
lumbia Pictures,  the  parent  company. 

Following  their  stay  in  Tokyo,  Kast- 
ner and  Obrentz  will  visit  Manila, 
Hongkong,  Saigon,  Bangkok,  Calcutta, 
Bombay,  Beirut,  Athens,  Rome,  Paris 
and  London. 


Ricketson  Eisenhower 
Choice  for  D.C.  Post 

From  THE  DAILY  Bureau 

WASHINGTON,  Jan.  29.  _  Frank 
H.  Ricketson,  Jr.,  vice-president  of 
National  Theatres,  was  one  of  15 
members  named  by  President  Eisen- 
hower to  constitute  the  board  of  trus- 
tees for  the  National  Cultural  Center 
which  is  planned  for  the  District  of 
Columbia. 

The  board,  set  up  by  Congress  last 
year,  is  charged  with  raising  funds 
for  the  center  and  operating  it.  Ricket- 
son was  one  of  three  people  named 
to  the  longest  possible  term,  for  10 
years. 


FBI  Turns  Over  53 

(Continued  from  page  1) 
gation  by  the  FBI  here  and  in  other 
states  led  to  the  person  in  possession, 
from  whom  the  prints  were  obtained 
for  return  to  the  owners. 

Pictures  involved  included  features 
released  by  Loew's,  Warner  Bros.,  20th 
Century-Fox,  Universal,  United  Artists, 
RKO,  Allied  Artists  and  Columbia  over 
the  last  20  years,  although  the  bulk  of 
the  pictures  was  produced  in  the 
1950's. 

Among  the  latter  were  such  titles  as 
"Mr.  Roberts,"  "Tender  Trap,"  "High 
Noon,"  "Quo  Vadis,"  "Lili,"  "Summer- 
time," "Barefoot  Contessa,"  "Sere- 
nade," "Broken  Lance,"  and  others. 


Un-American  Activities 
Unit  to  Stay ;  Fund  Voted 

From   THE  DAILY  Bureau 

WASHINGTON,  Jan.  29.  -  The 
House  has  voted  $327,000  to  continue 
the  work  of  the  House  Un-American 
activities  committee. 

Rep.  James  Roosevelt  (D.,  Calif.) 
said  he  would  nonetheless  continue 
his  almost-hopeless  fight  to  abolish 
the  group. 


Schnee  Quits  Columbia 

HOLLYWOOD,  Jan.  29.  -  Charles 
Schnee  is  leaving  Columbia  Pictures 
as  producer  under  amicable  terms, 
concluding  a  pact  which  had  one  year 
more  to  go  for  his  Charles  Schnee 
Productions,  Inc.  He  indicated  he  will 
concentrate  future  activities  on  writ- 
ing as  well  as  producing. 


DeMille  Story  in  'Life'      Fox  Dividend  40c 


The  story  of  Cecil  B.  DeMille's  life 
and  work  is  featured  in  the  Feb.  2 
issue  of  "Life"  magazine.  The  dra- 
matically expansive  Exodus  scene  in 
his  "The  Ten  Commandments"  re- 
ceives particularly  prominent  pic- 
torial attention  in  the  feature,  which 
touches  on  virtually  every  important 
milestone  in  the  life  of  the  late  master 
film-maker. 

"DeMille's  legacy  of  Epics:  His 
Work  and  His  Life"  is  the  title  of 
the  article. 


The  board  of  directors  of  20th  Cen- 
tury-Fox yesterday  declared  a  quar- 
terly dividend  of  40  cents  on  the  out- 
standing common  stock  payable  March 
28  to  stockholders  of  record  March  13. 


Ready  'The  Alaskans'' 

HOLLYWOOD,  Jan.  29.  -  John 
Lee  Mahin  and  Martin  Rackin  have 
started  preparations  for  the  20th-Fox 
release  of  "The  Alaskans"  which  will 
star  John  Wayne. 


Winking  Girl  Is  Ad  Enoui 
For  'Gigi/  Says  MGM 

The  ad  for  "Gigi"  in  the  i 
papers  today  and  Sunday  will  fe 
a  motion  picture  advertising  in 
Hon— no  title,  just  the  symbol  o 
winking  girl. 

MGM  prepared  the  ad  for  the 
ton  Theatre.  The  Arthur  Freed 
duction  of  the  Lerner-Loewe  m 
has  been  racking  up  exceptk 
heavy  grosses  at  the  Sutton  for 
three  months.  Before  that,  it  p 
for  six  months  at  the  Royale  Th 

The  symbol  has  become  so  fai 
in  New  York,  says  MGM,  tru 
advertisement  can  eliminate  the 
of  the  film  and  still  be  instant!) 
ognized  as  an  ad  for  "Gigi." 


Ling,  Alte 


(Continued  from  page  1) 
ary,  Altec  Lansing  Corp.,  will 
operate  as  subsidiaries  of  Ling 
tronics,  Inc.,  and  Altec  Servici 
will  continue  as  a  division  of 
Companies,  Inc.  There  will  l 
change  in  the  commercial  open 
management,  name  or  policies  < 
Altec  Companies. 

Both  G.  L.  Carrington  and 
Ward,  Altec  president,  will  contii 
direct  Altec's  operation.  C.  S.  Pt 
vice-president  of  Altec  Comp 
Inc.,  will  remain  in  charge  of  the 
ice  operations,  with  headquarti 
New  York. 


Netherlands  Monarc 
Invited  to  'Diary'  ] 

Queen  Juliana  and  Prince  Ber 
of  The  Netherlands  are  being  ii 
by  20th  Century-Fox  to  atten 
world  premiere  of  George  St 
"The  Diary  of  Anne  Frank," 
will  be  held  at  the  Palace  T 
here  on  March  17.  Amsterdam 
Netherlands,  forms  the  backg 
against  which  the  adaptation 
stage  success  is  set. 

The  film  company  will  reque 
Department  of  State  to  issue  a  i 
invitation  to  the  monarchs  to  ma 
premiere  part  of  an  official  stat< 
to  the  U.S.  this  spring. 


NEW  YORK  THEATI 


i — RADIO  CITY  MUSIC  HALL 

Rockefeller  Center  •  Ci  6-4600 

FRANK  SINATRA  - DEAN  MAR1 

SHIRLEY  MacLAINE 
"SOME  CAME  RUNNINI 

A  SOL  C.  SIEGEL  PRODUCTION  from  M-G 
and  GALA  NEW  STAGE  SPECTACLE 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Floyd  E. 
Photo  Editor;  Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  1 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building.  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club, 
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dent  and  Treasury;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications;  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
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To  Theatre  Managers 
and  Projectionists 


ATIONAL  PROJECTOR 

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Motion  Picture  Daily 


Friday,  January  30, 


Ahead  of  The 
Headlines! 

M-G-M's 

FIRST 

MAN 

INTO 

smcE 

The  $1,000,000  Title! 


Be  FIRST  with  this  spectacular 
adventure-drama  of  the  first 
man  in  history  to  be  rocketed 
into  the  terrifying  unknown 
of  outer  space.  Packed  with 
surprise,  suspense  and  built- 
in  showmanship. 


StudylmprovementofA  Hied  Press  Relatioi 


( Continued  from  page  1 ) 
here,    departing   Allied    officials  re- 
vealed today. 

Upshot  of  the  development  appears 
to  have  been  that  national  Allied  in 
the  future  will  have  no  unofficial  nor 
unidentified  "spokesmen"  such  as 
those  responsible  for  this  story.  Or- 
ganization news  will  channel  through 
Horace  Adams,  president,  and  Abram 
Myers,  chairman  and  general  coun- 
sel. Affiliated  regional  organizations 
will,  of  course,  continue  to  speak  for 
themselves  but,  should  they  have 
news  or  information  of  general  trade 
interest  and  having  a  bearing  on  Al- 
lied's  national  activities,  they  are 
being  asked  to  forward  it  to  Adams 
or  Myers  for  general  release. 

Personal  Letters  Embarrassing 

There  was  some  discussion,  it  was 
learned,  of  the  practice  of  a  very  few 
Allied  officials  in  making  public  copies 
of  semi-personal  letters  to  industry 
figures,  with  the  inevitable  result 
that,  through  the  writers'  identities, 
their  epistles  take  on  the  character  of 


official  Allied  documents,  views,  or 
policies,  whereas,  in  fact,  they  rarely 
are. 

Called  'Disconcerting' 

Comment  of  a  number  of  long- 
time Allied  members  at  this  week's 
drive-in  convention  here,  indicated 
that  this  phenomenon  at  one  time  or 
another  has  been  disconcerting  or 
outright  confusing  to  rank-and-file  Al- 
lied members  and  others. 

However,  it  appears  that  Allied 
board  members  feel  there  is  no  way 
of  muzzling  individual  associates,  no 
matter  how  eccentric  their  public  ex- 
pressions, and  no  serious  attempt  to 
do  so  is  likely  to  be  made.  What  is 
hoped  for  is  that  in  future  personal 
pronouncements,  the  individuals  con- 
cerned will  take  the  trouble  to  iden- 
tify their  personal  expressions  as  their 
own,  and  not  Allied's. 

Worried  About  Allied  Coverage 

Some  Allied  officials  as  well  as  a 
number  of  rank-and-file  convention- 
eers here  feel  that  in  many  instances 


rival  exhibitor  organizations  su\ 
Theatre  Owners  of  America,  g 
more  attention,  and  more  helpful 
licity,  from  the  trade  press  geni 
than  does  Allied. 

These,  of  course,  fail  to  tak<,j 
account  the  fact  that  Allied  h' 
official  spokesman  in  New  Yorh 
center  of  trade  paper  publishing 
may  be  contacted  for  regular  > 
or  who  is  authorized  to  comme 
important  developments.  TOA, 
other  hand,  maintains  headquarl, 
New  York,  as  do  two  other  imp 
exhibitor  organizations  —  Indepe^ 
T.O.A.  of  New  York  and  Metror. 

M.P.T.O.  of  N.Y  and  retains  ' 

perienced,  full-time  public  rel 
officer. 

Cost  of  Office  a  Factor 

That  Allied  has  given  some  tb 
to  trying  to  match  these  advaJ 
of  TOA's,  rather  than  blame  the 
papers  for  the  situation,  is  apr 
But  one  high  Allied  officer  hen 
"We  just  can't  afford  it  under  e  j 
conditions." 


TOA  Officials 

(Continued  from  page  1) 
vision;   Army-Navy  pre-release;  post 
'48  films;  relief  from  the  Consent  De- 
crees; and  the  program  of  the  Ameri- 
can Congress  of  Exhibitors. 

Kerasotes  said  the  meeting  will  pro- 
vide TOA  with  a  unique  opportunity  to 
cement  friendships  and  establish  closer 
liaison  with  Congress,  particularly 
since  so  many  of  the  industry's  prob- 
lems will  need  either  the  support  or 
agreement  of  governmental  agencies. 

TOA  also  will  be  host  to  Congress- 
men and  Senators  at  a  cocktail  party  at 
the  Mayflower  on  the  night  of 
March  2. 

Brylavvski,  Goldman  in  Charge 

Appointments  for  the  board  mem- 
bers to  see  their  Congressmen  on  Mon- 
day morning  will  be  set  up  bv  A.  Julian 
Brylavvski,  president,  and  Marvin 
Goldman  of  the  Motion  Picture  Thea- 
tre Owners  of  Metropolitan  D.  C. 
as  the  TOA  heads  indicate  they  will 
attend  the  mid-winter  sessions. 


AIP  Appoints  Goodman 
As  Advertising  Agency 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Jan.  29.-American 
International  Pictures  will  step  up  its 
promotion  with  the  appointment  of  the 
Goodman  Organization  as  its  national 
advertising  agency,  it  was  announced 
by  James  H.  Nicholson  and  Samuel 
Z.  Arkoff.  The  appointment  is  effec- 
tive with  the  "Daddy-O"  and  "Road 
Racers"  program,  plans  for  which  are 
now  being  finalized. 

Mort  Goodman  the  'A.E.' 

AIP's  first  national  agency,  for 
which  Mort  Goodman,  president,  will 
serve  as  account  executive,  will  make 
all  television  and  radio  time  purchases 
throughout  the  country  for  the  com- 
pany's product.  It  will  work  also  with 
networks  and  stations  on  special  pro- 
motional activities  pegged  on  AIP  re- 
leases. Goodman  will  work  directly 
with  Nicholson,  Arkoff  and  Richard 
McKay,  AIP  director  of  advertising, 
on  the  company's  national  campaigns. 


Flick  Scored 

(Continued  from  page  1) 
ence  I  feel  that  you  must  really  know 
better;  and  in  your  present  position, 
if  you  are  true  to  American  edu- 
cational values,  you  would,  I  think,  be 
on  the  side  of  freedom  and  not  on  the 
side  of  repression." 

Censorship  is  a  "weapon  of  totali- 
tarianism," the  MPA  official  states, 
adding,  "We  in  the  United  States 
should  no  more  borrow  it  than  we 
would  borrow  communism  from  the 
Soviet  Union." 

Clark  goes  on  to  call  film  censor- 
ship "a  deceit  upon  the  people  of  New 
York"  and  asks  Flick  to  "employ  your 
vast  influence  to  abolish  censorship  in 
New  York  rather  than  to  compound 
the  existing  felony  on  the  people  of 
your  state." 


Okuit's  Anniversary 

Charles  Okun,  in  charge  of  theatri- 
cal sales  for  Coca  Cola,  returned  to 
New  York  yesterday  from  the  Allied 
States  drive-in  convention  in  Pitts- 
burgh where  the  company  had  prom- 
inent exhibit  booth  space  at  the 
convention  trade  show.  Coca  Cola 
also  sponsored  the  convention  ban- 
quet Wednesday  night. 

Okun  last  week  observed  his  35th 
anniversary  with  Coca  Cola,  and  was 
feted  by  office  associates  on  that  oc- 
casion. 


'White  Pap< 


(Continued  from  page  1 
ings,  and  will  be  reviewed  agai 
at  a  larger  meeting  of  regional 
officials  with  Congressional  rej 
tatives  from  their  home  territor 

Aim  Is  Investigation 

The  objective  of  all  of  tli 
sions  naturally  will  be  to  fami 
the  Congressmen  with  the  Allie 
plaints,  with  exhibitor  problen 
their  hope  for  Federal  coope 
The  latter.  Allied  leaders  hop 
take  the  form  of  an  examinat 
some  appropriate  Congressiona 
mittee  into  the  Allied  "white  j 
charges  against  Justice. 

Although  Allied  officials  ren 
here  today  after  the  close  of  i 
lied  national  drive-in  conventi 
clined  to  identify  the  group  the 
will  take  action,  observers  bel 
could  be  either  the  House  or 
judiciary  committees.  Allied 
the  backing  of  an  outstanding  E 
figure,  unidentified  as  yet, 
"white  paper"  hearing. 

'Final  Steps'  of  Campaigi 

The  Allied  officials  here  r 
the  next  moves  in  Washington 
final  steps  in  the  "white  paper' 

"As  many  legislators  as  j 
can  be  contacted  have  been, 
aware  of  the  Allied  position.  T 
step  is  to  get  action  in  Washi 
one  Allied  leader  said. 


Harmon,  Yordan  to  Col. 

HOLLYWOOD,  Jan.  29.-Sidney 
Harmon  and  Philip  Yordan  will  co- 
produce  four  pictures  for  Columbia 
release  for  the  next  two  years.  Proper- 
ties now  are  being  selected. 


Plan  Remodeling 

BEVERLY  HILLS,  Calif.,  J 
Plans  are  being  made  for  ren]1 
of  the  Beverly  Hills  Music  Hal 
tre  here,  according  to  Sydney 
managing  director  of  the  Herbe 
ner  Theatre  Circuit.  The  cire 
take  over  the  house  this  sunn 
may  operate  it  on  a  two-a-da 
ticket  basis. 


January  30.  1959 


Motion  Picture  Daily 


elevis'ion  Jqday 

inley  Bill  for  Rein  on  Television 
ciws  Comment  from  Kelly,  Flick 

Special  to  THE  DAILY 
BANY,  N.  Y.,  Jan.  29.— As  legislative  circles  buzzed  with  comments 
the  first  television  censorship  bill  introduced  here,  by  Assemblyman  A. 
Manley,  Fredonia  Republican,  two  diverse  opinions  were  expressed. 

!   Assemblyman    Daniel    M.  Kelly, 

Manhattan  Democrat-Liberal,  called 
it  "an  unnecessary  measure,  since 
children  seldom  view  television  alone; 
the  parents  are  present  to  control  the 


ho's  Where 


ert  E.  Richer  has  been  named 
:ount  executive  for  NTA  Spot 
David  Polinger,  the  division's 
1  manager,  announced.  He  has 
assigned  to  the  organization's 
York  headquarters.  Richer  has 
'  ssociated  with  Rill  Grauer  Pro- 
Inc,  as  sales  manager. 
□ 

atore    Iannucci    and  Rernard 

have  been  named  to  newly- 
executive  posts  in  the  CBS 
jttjion  Network  Business  Affairs 
Ipnent,  it  was  announced  by 
Coleman,  director  of  business 
•|'  Iannucci  becomes  director  of 
:iits— talents  and  rights,  and 
A  is  appointed  coordinator  of 
4m  costs. 
A  □ 

aan  Racusin,  director  of 
;  ■;,  pricing  and  planning  for  the 
'^Television  Network,  has  been 
Tfed  director,  business  affairs, 
™J]  network,  it  was  announced 
fl-jert  E.  Kintner,  president  of 
proacusin,  in  addition  to  assum- 
ifi  responsibility  for  business  af- 
-j*vill  continue  in  an  acting  ca- 
r4'as  director  of  budgets,  pricing 
^I'.nning. 

□ 

f .  (Bud)  Rukeyser,  Jr.,  has  been 
\y  press  editor,  news  and  public 
7m  to  head  a  newly-created  unit 
rjjpIBC  Press  Department,  it  was 
ced  by  Ellis  Moore,  director, 
ijind  publicity.   The  unit  will 

J  all  publicity  for  NBC  News, 
"  7  affairs  and  educational  televi- 


it^iintment  of  Robert  D.  Kasmire 

.(.idinator,  special  projects,  cor- 
U  planning,  was  announced  by 
"M.  Cooper,  director,  corporate 
for  NBC. 


know  when  you  want  to 
know  with 

MOTION  PICTURE 
ALMANAC  and 
LEVISION  ALMANAC 

on  your  desk  .  .  . 

ch  $5— In  combination 
$8.50  Postpaid 

JIQLEY  PUBLICATIONS 

ixrti  Avenue,  New  York  20,  N.Y. 


sets.' 

Dr.  Flick  Studies  Text 

Dr.  Hugh  M.  Flick,  former  director 
of  the  State  Education  Department's 
motion  picture  division  and  present 
executive  assistant  to  State  Education 
Commissioner  James  E.  Allen,  Jr.— 
after  inspecting  an  original  copy  of 
the  measure,  said: 

"It  is  significant  when,  in  1959,  a 
serious  legislator  introduces  a  serious 
bill  on  television.  The  handwriting  is 
on  the  wall.  Some  form  of  television 
control  is  desirable." 

Assemblyman  Kelly  stressed  that  he 
had  not  yet  seen  a  copy  of  the  meas- 
ure. 

Calls  Premise  Theoretical 

Dr.  Flick  agreed  that,  theoretically, 
parents  control  what  youngsters  shall 
see  on  television.  Practically,  he  be- 
lieves  that  in  a  number  of  cases,  die 
parents  do  not— for  one  reason  or 
another— excise  this  program  guid- 
ance. 

Assemblyman  Kelly  asserted  that  if 
parents  do  not  "control"  television  for 
their  offspring,  then  "everything  falls 
down"  and  further  discussion  seems 
futile. 


MacLeish  TV  Drama 
Scheduled  By  NBC 

"The  Secret  of  Freedom,"  a  first 
television  drama  by  Archibald  Mac- 
Leish dealing  with  democracy's  world- 
wide rivalry  with  communism,  will  be 
presented  in  a  full-hour  telecast  on  the 
NBC-TV  Network,  it  was  announced 
by  Robert  F.  Lewine,  vice-president, 
in  charge  of  NBC  Television  Network 
Programs. 

First  of  Two  Programs 

"The  Secret  of  Freedom"  will  be 
filmed  by  NBC,  starting  in  March,  and 
will  feature  outstanding  actors  of  the 
theatre  and  motion  pictures.  The  pro- 
gram will  be  presented  on  a  date  to  be 
announced.  It  will  be  the  first  of  two 
full-hour  programs  on  democracy  ver- 
sus communism  to  be  produced  and 
directed  by  Robert  D.  Graff. 


'Action'  Starts  Feb.  8 

"Deadline  for  Action,"  an  adven- 
ture series  starring  Dane  Clark,  will 
be  presented  over  the  ABC-TV  Net- 
work Sundays,  9:30-10:30  P.M.,  EST, 
starting  Feb.  8. 


Fabian  Cites 


{Continued  from  page  1) 
testimonial  luncheon  here  today  to 
William  Goldman. 

The  Pennsylvania  Amusement  In- 
dustries Assn.,  sponsor  of  the  lunch, 
is  credited  with  having  eliminated  the 
entire  Philadelphia  tax  on  theatre  ad- 
missions during  Goldman's  three- 
years  as  its  president. 

Other  speakers  in  addition  to 
Fabian  included  Sen.  Wayne  Morse 
(Ore.),  who  substituted  for  Pennsyl- 
vania's Sen.  Joseph  Clark,  who  was 
unable  to  be  present,  and  Mayor 
Richardson  Dil  worth.  The  latter 
hailed  Goldman  as  a  "great  civic 
benefactor." 

Has  Faith  in  Future 

In  his  response,  the  prominent  lo- 
cal showman  expressed  faith  in  the 
industry's  future,  saying  that  if  all 
its  members  pull  togehter  it  is  sure 
to  stage  a  complete  recovery. 

Among  out-of-town  guests  present 
were  William  J.  Heineman,  United 
Artists  vice-president;  Rube  Jaekter, 
Columbia  vice-president;  Alex  Harri- 
son, 20th  Century-Fox  general  sales 
manager;  Sam  Rosen,  Stanley  Warner 
executive  vice-president;  Harry  Kal- 
mine,  Mo  Silver  and  Frank  Damis, 
S-W  officials,  municipal  and  state 
court  judges  and  other  dignitaries. 

FPA  Reelects 

{Continued  from  page  1) 
representing      associate  members; 
Henry  Strauss,  secretary;  and  Edward 
J.  Lamm,  treasurer. 

Board  members  include  David  I. 
Pincus,  Peter  J.  Mooney,  Walter 
Lowendahl,  Robert  L.  Lawrence,  and 
Harold  Wondsel,  all  past-presidents, 
and  F.  C.  Wood,  Jr.,  and  Stephen  El- 
liot. Legal  counsels  remain  John 
Wheeler  and  Herbert  Burstein. 


PEOPLE 


Jack  Kirsch,  president  of  Allied 
Theatres  of  Illinois,  again  has  been 
named  chairman  of  the  theatre  and 
amusements  division  of  the  1959  drive 
for  funds  for  the  Chicago  Council, 
Boy  Scouts  of  America.  It  is  his  tenth 
year  in  the  post. 

□ 

Joseph  L.  Tames,  formerly  service 
manager  for  Pathe  Laboratories,  has 
joined  Movielab  Film  Laboratories  as 
a  member  of  its  customer  service  de- 
partment. 

□ 

Edward  G.  Stamboulian,  who  for 

the  past  12  years  has  been  assistant 
manager  of  motion  picture  sales  in 
the  motion  picture  division  of  Ansco, 
the  photographic  manufacturing  divi- 
sion of  General  Aniline  and  Film 
Corp.,  has  been  appointed  marketing 
manager  for  the  Ansco  motion  pic- 
ture division. 


History  of  United  Artists 

Arthur  Mayer,  former  exhibitor  and 
now  industry  sage  and  observer,  and 
Arthur  Knight,  author  of  "The  Live- 
liest Art"  and  critic  for  the  Saturday 
Review  of  Literature,  will  collabo- 
rate on  a  new  book  with  the  working 
title  "The  Lunatics  Have  Taken  Over 
the  Asylum."  The  book,  to  be  pub- 
lished by  Macmillan,  will  be  a  his- 
tory of  United  Artists  from  its  forma- 
tion in  1919  to  its  present  adminis- 
tration. 


'Tree'  Here  Feb.  11 

Warner  Bros.'  "The  Hanging  Tree" 
will  have  its  world  premiere  at  the 
Roxy  Theatre  here  on  Wednesday, 
Feb.  11. 


COLPIX  RECORDS 
GOES  FOR  } 
GIDGET!  £■ 

RECORD  DEALERS 
COAST-TO -COAST 
SELL  COLUMBIA'S 
'NEW  FACES' 
PRESENTATION ! 


SANDRA  DEE  -  CLIFF  ROBERT! 
ARTHUR  O'CONNELL 


MARy  La  ROCHE 
JO  MORROW 


Screenplay  by  GABRIELLE  UPTON  .  Based 
Produced  by  LEWIS  J  RACHMIL  • 


IN-  JAMES  DARREN 
*THE  FOUR  PREP? 

novel  by  FREDERICK  KOHNER 
I  by  PAUL  WENDK0S 


C|NemaScoP£ 

EASTMAN  COLOR 


The  industry  goes  .for  GIDGET  for  Easter! 


McCall's  Advertising Itevenue  and  linage 


in 


2i  0      '  II 


in 


Advertising . . .  McCall's  is  the  only  major  women's  magazine  to 
show  gains  over  1958  in  both  advertising  revenue  and  linage  in 
each  of  the  first  three  months  of  1959. 

Circulation...  On  top  of  a  record-breaking  December  issue,  January 
McCall's  has  beaten  the  same  issue  for  1958. 

Editorial . . .  For  1959,  McCall's  editors  already  have  made  the  largest 
money  commitments  for  editorial  material  in  the  history  of  women's 
magazines.  This  editorial  program  calls  for  an  increased  number  of 
pages  —  and  the  greatest  number  of  editorial  pages  with  four-color 
printing  of  any  magazine  in  the  world. 

In  1958,  incidentally,  McCall's  carried  more  than  22,000  editorial  lines 
on  motion  pictures — more  than  three  times  as  much  as  the  other  two 
major  women's  magazines  combined! 


Today,  and  throughout  1959,  McCall's  off  ers  advertisers  more  than 
ever  before — in  quality,  in  quantity,  and  in  influence  with  millions 


of  women  and  their  families. 


...CIRCULATION  NOW  MORE  THAN  5.300,000 


THE  MAGAZINE  OF  TOGETHERNESS 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  FEBRUARY  2,  1959 


TEN  CENTS 


for  Reply  Soon 

ure  Films 
r  Military 
h  Rapidity 

jiell  Explains  Plan 
vnge  Release  Method 

Tors  and  distributors  will  co- 
ivith  the  Armed  Forces  to 
:  that  all  films  will  be  avail- 
nlitary  theatres  just  as  soon 
lear  commercial  theatres  un- 
irogram  developed  by  Thea- 
Irs  of  America  to  change  the 
nethod  of  releasing  films  to 
.rv.  This  was  revealed  at  the 
'  by  Robert  J.  O'Donnell, 
of  the  TOA  Army-Navy  pre- 
ommittee,  in  giving  details 
mmittee's  proposals, 
lell,  the  members  of  his  com- 
^ontinued  on  page  7) 


I  May  Roadshow 
heti'  'Cordura' 

|  3y  FLOYD  STONE 
Picture  on  Page  3) 

:rs  William  Goetz  and 
Vidor,  and  Columbia  vice- 
Paul  Lazarus,  Jr.,  talked  to 
Friday  over  luncheon  in 
any's  board  room.  The  sub- 
many,  but  the  emphasis 
^oetz's  "They  Came  to  Cor- 
ontinued  on  page  3) 

jj  ACE  Meeting 
for  Tomorrow 

prciul  to  THE  DAILY 

LE,  Feb.  1.— Dwight  Sprach- 
ittle,  and  Joe  Rosenfield  of 
co-chairmen  of  the  American 
of  Exhibitors  in  the  Seattle 
area,  will  sponsor  a  meeting 
Continued  on  page  1 ) 


on  page  2 

gpisfofi  Today 


Paramount  Studio  to  Operate  'At  Capacity'; 
Five  Shooting  Now,  Plan  to  Continue  Pace 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  1.— Paramount,  which  has  five  pictures  shooting  on 
the  lot  at  the  present  time,  plans  to  back  them  up  with  a  continuing  program 
that  will  keep  studio  facilities  operating  at  capacity,  studio  officials  said  at  the 
weekend. 

The  schedule  calls  for  at  least  three  and  as  many  as  five  films  to  be  before 
the  cameras  throughout  the  first  six  months  of  the  year,  with  overlapping 
start  dates  insuring  against  slack.  Plans  for  the  latter  pari  of  the  year  envision 
continuation  of  this  pace,  it  was  stated. 

Currently  shooting  are  "One-Eyed  Jacks,"  "Don't  Give  Up  the  Ship,"  "But 
Not  for  Me,"  "Heller  with  a  Gun,"  and  "The  Jayhawkers."  Hal  Wallis  plans 
to  start  "Career"  on  Feb.  16,  and  Alfred  Hitchcock  has  set  a  tentative  April 
15  date  for  "No  Bail  for  the  Judge."  A  Jerry  Lewis  picture  is  set  for  spring, 
and  Carlo  Ponti  and  Marcello  Girosi  will  begin  "Maria  I"  (tentative  title)  as 
soon  as  "Heller  with  a  Gun"  winds  up  shooting. 

Scheduled  to  start  in  September  are  "Breakfast  at  Tiffany's"  and  "The  Rat 
Race."  Meanwhile  two  films  are  to  be  shot  abroad  this  year,  "Bay  of  Naples" 
in  Italy  and  "The  Mountain  Is  Young"  in  Nepal. 


German  Catholic  Unit 
Hits  Morals  of  Films 

Special  to  THE  DAILY 

DUESSELDORF,  Germany,  Jan.  26 
(By  Air  Mail). -The  German  Catholic 
Film  Council  said  the  moral  standard 
of  motion  pictures  in  1958  was  lower 
than  ever  before.  It  said  that  only  46 
out  of  100  films  reviewed  were  "worth 
seeing."  It  advised  against  41  movies 
( Continued  on  page  7 ) 


'(/'  Schedules  Nine 
Regional  Sales  Meets 

The  four  regional  sales  managers  of 
Universal  Pictures  will  today  start  a 
series  of  nine  regional  sales  meetings 
with  the  first  three  taking  place  in 
Dallas,  Detroit  and  Philadelphia,  to 
be  followed  by  meetings  Thursday  in 
San  Francisco,  St.  Louis,  Chicago  and 
Boston,  and  next  Monday  in  Minne- 
(Continued  on  page  1) 


NSS  Appoints  Welsh 
To  Special  Division 

Charles  L.  Welsh  has  been  appoint- 
ed home  office  sales  representative  for 
the  special  films  division  of  National 
Screen  Service,  it  was  announced  at 
the  weekend  by  Burton  E.  Robbins, 
(  Continued  on  page  2  ) 


Johnston  Sets  Meets 
On  Problems  in  Japan 

Eric  Johnston's  five-week  tour  of  the 
Far  East,  on  which  the  Motion  Picture 
Export  Ass'n.  head  departs  from  here 
Wednesday,  is  especially  timely  insofar 
as  Japan  is  concerned,  for  it  comes  as 
(Continued  on  page  3) 


REVIEW: 


The  Journey 

Alby  Production — M-G-M 


on  page  11 


Anatole  Litvak's  "The  Journey"  is  a  melodrama  that  at  the  same  time 
possesses  qualities  that  are  novel  as  well  as  others  that  are  conventional. 
The  two  are  shrewdly  combined  to  give  this  Metrocolor  film  a  strong 
start  at  the  box  office  which  will  be  further  augmented  by  the  popularity 
of  its  two  stars- Deborah  Kerr  and  Yul  Brynner,  who  co-starred  once 
before  in  "The  King  And  I." 

What  is  especially  novel  about  the  picture  is  the  background  of  the 
(  Continued  on  page  1) 


In  New  York 

ACE  'Action' 
Meet  Set  for 
Mid-February 


Executive,  All  Six  Project 
Groups  Launch  Program 

Full  membership  meetings  of  the 
executive  committee  of  the  American 
Congress  of  Exhibitors  and  the  six 
committees  assigned  to  its  program 
projects  will  meet  here  in  about  two 
weeks  to  activate  major  phases  of  the 
program. 

Uppermost  are  meetings  of  ACE 
representatives  with  heads  of  produc- 
tion-distribution companies  and  pos- 
sible early  sessions  with  Congression- 
al groups  or  other  Federal  govern- 
ment units.  In  addition,  first  steps  to 
get  ACE's  other  projects  into  being 
are  scheduled  to  be  taken. 

With  ACE's  planning  and  organiz- 
(  Continued  on  page  7 ) 


SEP  Editorial  Asks, 
'Why  Not  Try  Pay  TV?' 

"Why  not  let  pay-TV  have  a  trial 
run?"  the  Saturday  Evening  Post  asks 
editorially  in  its  Jan.  31  issue. 

The  editorial  reviews  developments 
on  pay  TV  in  Washington  during  the 
past  year,  culminating  in  the  delays 
(  Continued  on  page  3 ) 

See  No  Chance  of  Joint 
Allied-TOA  Meet  Tifl  '61 

The  National  Association  of  Con- 
cessionaires will  meet  with  Theatre 
Owners  of  America  in  a  joint  conven- 
tion and  trade  show  in  Chicago  next 
fall  and  with  Allied  States  in  the  same 
city  next  year.  TOA's  1960  convention 
will  be  in  Los  Angeles.  Allied  present- 
ly is  completing  arrangements  for  a 
joint  conventional  and  drive-in  thea- 
tre meeting  in  Milwaukee  next  winter. 

In  consequence  of  the  above  ar- 
rangements, there  now  is  no  likeli- 
hood of  a  joint  Allied-TOA-NAC  con- 
vention and  trade  show,  such  as  has 
been  discussed  for  several  years  past, 
before  1961  at  the  earliest. 


Motion  Picture  Daily 


Monday,  February  2, 


PEHSDML 
MENTION 


A  MERICO  ABOAF,  Universal-In- 
+       ternational  vice  -  president  and 
foreign  general  manager,  has  returned 
to  New  York  from  the  Far  East. 
• 

Joseph  R.  Vocel,  president  of 
Loew  s.  Inc.,  has  returned  to  New 
York  from  the  Coast. 


Barney    Balaban,  president 
Paramount    Pictures,    returned  h 
over  the  weekend  from  Hollywood 


of 


Harold  YVirthwein,  Allied  Artists 
Western  division  manager,  left  New- 
York  yesterday  for  St.  Louis  and  Kan- 
sas City. 

• 

Ilya  Lopert,  president  of  Lopert 
Films,  Inc.,  will  leave  here  today  for 
France  and  England,  to  be  gone  three 
or  four  weeks. 

• 

Herbert  Lom,  European  character 
actor,  has  returned  to  London  over 
the  weekend  from  New  York. 
• 

Rowland  V.  Lee,  Disney  producer, 
arrived  in  New  York  on  Saturday  from 
Hollywood. 

• 

Earl  Wright,  of  the  Candlelite- 
Pix  Twin  Drive-in  Theatre,  Bridgeport, 
Conn.,  is  vacationing  in  Florida. 
• 

Chester  Erskine,  producer,  arrived 
in  New  York  at  the  weekend  from 
Hollywood. 

• 

John  S.  Weltner,  son  of  George 
Weltner,  Paramount  vice-president  in 
charge  of  world  sales,  will  be  married 
in  June  to  Linda  Beverly  Holbert 
of  Worcester,  Mass. 

• 

Alfred  Hitchcock  arrives  in  New 
York  from  the  Coast  today  to  rehearse 
the  first  of  the  "Tactic"  series  of  tele- 
vision shows  for  cancer  control. 
• 

Irving  Mack,  of  Filmack  Trailers, 
returned  to  Chicago  over  the  weekend 
from  here. 


mm 


Years  of  skilled 
Craftsmanship  in 
<\_    Feature  Trailer 
1  Production... 
i—i       available  for  your 

J^J  SPECIAL 
ANNOUNCEMENT  FILMS 

Custom  Produced 
hy  the  hand  of  experience/ 

NATIONAL  SCREEN  SERVICE 


By  ONLOOKER 

THE  upbeat  talk  on  the  part  of  everyone  at  Universal  not  only  is 
convincing,  it's  contagious.  There  can  be  no  argument  that  there 
is  plenty  of  reason  for  optimism  and  enthusiasm.  A  year  ago,  Uni- 
versal had  shut  down  its  studio  for  an  announced  six-month  period,  but 
there  were  many  who  believed  the  hiatus  would  be  longer,  and  said  so. 
.  .  .  Obviously,  there  has  been  a  complete  turn-around  at  the  studio  and 
within  the  company  in  the  past  year.  Universal  is  a  much  healthier  com- 
pany today.  Its  old  film  backlog  has  been  pretty  well  played  off.  As  com- 
pany president  Milton  Rackmil  told  Universal  sales  and  promotion  execu- 
tives at  their  meeting  here  last  week,  "The  crisis  is  past.  Universal  is  a 
stronger,  healthier  and  more  vital  company  today."  It  is  embarked  upon 
a  new  production  program  that  promises  to  keep  Universal  steadily 
on  the  way  up.  .  .  .  Item:  "The  Perfect  Furlough,"  now  playing  in  many 
keys  to  better  business  than  "Tammy  and  the  Bachelor,"  and  comparable 
to  "Battle  Hymn"  business.  Item:  Top  bookings  for  the  February  holiday 
periods  for  "Never  Steal  Anything  Small."  Item:  the  trade  grapevine 
giving  out  with  enthusiastic  reports  on  the  Easter  release,  "Imitation  of 
Life,"  which  Otto  Preminger  "plugged"  to  an  overflow  crowd  of  exhibitors 
at  the  banquet  which  closed  the  Allied  States  drive-in  convention  in 
Pittsburgh  last  week.  (Preminger  said  he'd  seen  about  half  of  the  film  in 
"rushes"  and  predicted  that  if  the  remainder  is  on  the  same  entertainment 
level,  "Universal  has  a  real  blockbuster  in  store.")  ...  In  production  or 
preparing  are  such  patently  important  properties  as  "Operation  Petti- 
coat," "Spartacus"  and  "Pillow  Talk,"  topflight  projects  all.  Is  there  a 
better  way  of  saying,  "Universale  star,  too,  is  in  the  ascendancy"? 

SPEAKING  OF  PREMINGER,  industryites  who  listened  to  his  talk  at  the 
Pittsburgh  drive-in  convention  marvelled  at  his  fairness  and  generosity 
when  he  gave  credit,  in  his  talk  to  the  showmen,  to  his  Eastern  publicity 
manager,  Nat  Rudich,  for  having  spawned  the  idea  of  casting  Boston 
attorney  Joseph  Welch,  of  televised  McCarthy  hearing  fame,  as  the  judge 
in  Preminger's  forthcoming  "Anatomy  of  a  Murder."  Preminger  confessed 
he  had  been  unable  to  get  anyone  he  wanted  for  the  role,  including  the 
author,  a  Michigan  jurist,  when  Rudich  came  up  with  his  suggestion.  .  .  . 
Preminger,  of  course,  signed  Welch  instantly  and  the  showmanship  of 
his  casting  decision  was  attested  immediately  by  Page  One  metropolitan 
newspaper  stories  on  it  in  major  cities  across  the  country. 

AT  THE  SAME  exhibitor  function  in  Pittsburgh,  Lana  Turner,  star  and  half 
owner  of  the  aforementioned  "Imitation  of  Life,"  and  co-star  of  Prem- 
inger's "Anatomy  of  a  Murder,"  remarked  on  the  changing  times  in 
Hollywood.  "It  used  to  be,"  she  said,  "that  when  we  finished  a  picture, 
we'd  repair  to  Palm  Springs  or  some  other  rest  center,  to  reward  ourselves 
for  having  worked  so  hard.  Nowadays  when  we  finish  a  picture,  we  go 
out  on  the  road  and  continue  working— selling  the  picture."  .  .  .  That's  a 
fact  of  Hollywood  life  today,  of  course.  More  and  more  stars  are  taking 
to  the  road  to  sell  their  pictures  all  the  time,  spurred  on  by  the  obvious 
benefits  to  picture,  bank  account  and  person  achieved  by  stars  who  hit 
the  road  ahead  of  them. 

DRIVE-IN  THEATRE  owners  spent  some  convention  time  mulling  one  of 
the  problems  that  spares  none  of  them:  How  to  avoid  prolonged,  pro- 
testing horn-blowing  by  patrons  when  the  drive-in  screen  is  left  blank 
too  long  in  the  interest  of  encouraging  sales  at  the  concessions  counters. 
Among  the  suggestions  passed  along  to  the  convention  by  drive-in  owners 
was  one  calling  for  an  announcement  or  a  screen  card  requesting  "par- 
ents" not  to  let  the  "children"  blow  the  car  horns— "there  may  be  a 
sleeping  baby  in  the  car  next  to  you." 


NSS  Appoin 

(Continued  from  page  1) 
NSS  vice-president  in  charge  of 
The  appointment  is  effective  Fel 

Robbins  said  the  appointment  v 
line  with  the  company's  expandec , 
gram,  announced  last  week,  invc 
the  extensive  promotion  of  sj 
services  for  and  by  exhibitors  th 
the  use  of  special  announcement 

Welsh  has  had  long  experien! 
the  field  of  special  trailers.  Fa 
past  27  years  he  has  been  a  p'j 
in  the  firm  of  Welgot  Trailer  St| 
He  was  previously  associated 
Semler  Cinema  Service,  United  ij 
Service,  Meyer  Rigger  Laboraj 
and  B.  F.  Keith's  Theatres. 

Welgot  Trailer  Service  disconlj 
operations  here  at  the  weekend 
nearly  40  years  of  existence. 

Goldeiison  Heads  Gr 
In  N.Y.  Red  Cross  Dr 

Leonard  H.  Goldenson,  presk 
American  Broadcasting  -  Para 
Theatres,  has  accepted  appointn 
chairman  of  the  advertising-  p 
ing  and  entertainment  section 
New  York  Red  Cross  Chapter' 
campaign,  it  has  been  annount 
Don  G.  Mitchell,  Campaign  Con 
and  Industry  Chairman. 

Goldenson  will  supervise  moi 
45  committees  that  will  seek  Re( 
support  in  the  advertising,  graph- 
publishing,  sports,  motion  j 
theatre  and  music  fields  in  Man; ' 
Goldenson  named  Herbert  R. 
director  of  stockholder  and  pul 
lations  for  AB-PT,  as  his  dep 
the  campaign. 


Charles  Harden,  81 

SEATTLE,    Feb.  l.-Charl 
Harden,    former   sales  mana^l 
United  Artists  here,  died  Jan. 
heart  attack.  Harden  was  a  n; 
Parkersburg,  Va. 


INSTITUTE  OF 
FILM  TECHNIQUES 

CITY  COLLEGE  OF  NEW  Y 
Evening  Division  Cou 

in 

•  PRODUCTION 
PHOTOGRAPHY  •  EDI 

Registrat  or*  -  FEBRUAR 

For  Information  Ca 
ADirondack  4-2000,  Ex) 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-ii 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Faus 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Bu 
ington,  D.  C. ;  London  Bureau,  4,  Bear  St.  Leicester  Squai 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  pul 
Center,  New  York  20.  Telephone  Circle  7-3100.  Cable  addre: 
dent  and  Treasurer;  Leo  J.  Brady.  Secretary.  Other  Quigley 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  p 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York, 


lief  and  Publisher;  Sherwin  Kane.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  New 
Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman, 
tig,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington.  J.  A.  Otten,  National  Press  Ch 
W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Corresponden 
led  daily  except  Saturdays.  Sundays  and  holidays,  by  Quiuley  I'ulilixhintr  Company.  Inc..  1270  Sixth  Avenue,  I 
"Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  1 
ilications-  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  tin- 
shed  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered 
Y     under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  e 


i\  .  February  2,  1959 


Motion  Picture  Daily 


nston  Sets 


|  Continued  from  page  1 ) 
I;  there  are  formulating  new  film 
ions  for  the  film  year  starting 

ston,  who  will  be  accompanied 
an  by  Irving  Maas,  vice-presi- 
f  MPEA  for  the  Far  East,  will 
ere  a  week  to  meet  with  high 
iment  officials  on  important  in- 

problems.  These  include  film 
3  and  remittances  of  earnings. 

tour  will  also  include  Taiwan, 
Kong,  Singapore,  Indonesia  and 
id.  Johnston  is  expected  back 
'  York  March  9. 

Taiwan  the  Next  Stop 

«  rowing    the    Tokyo  meetings, 
in  and  Maas  will  go  to  Taipei, 
i,  where  a  series  of  meetings  are 
led  to  discuss  a  number  of  in- 
problems  which  have  resulted 
itantially  reducing  film  income 
pis  market  during  the  past  year. 
Ijfong  Kong,  Thailand  and  Ma- 
Leetings  will  be  held  with  Gov- 
Lt  officials  and  American  film 
Lntatives. 

Udonesia  it  is  expected  that  dis- 
ijrs  will  be  held  with  the  Govern- 
Ipncerning  the  transfer  of  funds, 
lion  in  the  number  of  American 
prmits,  and  various  regulations 
I  iare  seriously  handicapping  the 
Lan  film  industry  in  this  area. 
Incline  in  the  value  of  the  Indone- 
iipiah  has  substantially  reduced 
ilan  film  earnings  in  this  South- 
•jjjian  market  to  the  extent  that  a 
Appraisal  of  industry  operating 
JJ  is  deemed  essential. 


|  Editorial 

^  Continued  from  page  1) 
sM  brought  about  by  Rep.  Oren 
Jj  chairman  of  the  House  Com- 
B.j|  on    Interstate    and  Foreign 

In't  necessary,"  the  Post's  edi- 
Jfeys.  "to  accept  all  the  roseate 
Ions  for  pay  TV  as  a  means  of 
!;  America  up  to  a  new  cultural 
|    in  order  to  believe  that  this 
SS;l  ea  should  have  a  chance  to 
j  tself.  If  there  is  an  audience 
willing  to  pay  for  full-length 
ray  plays,  Wagnerian  operas, 
eased  Hollywood  or  imported 
'jjjj  pictures,  or  boxing  matches, 
lit  commercials)    should  these 
i  it  desires  be  denied? 
jpere  are  not  enough  such  peo- 
(  "make  pay  TV  a  success,  then 
ip>e  a  flop.  If  pay  TV  proves  to 
EDIl'ie  predicted  audience,  we  shall 
lew  dimension'  in  communica- 
L,  which  the  existing  system  will 

accommodate  itself." 
L  pros  and  cons  of  pay  TV,  with 
£5jr'eption  of  the  private  use  of 
blic's  air  waves  angler  are  ex- 
Jxfjj  before  the  full-page  editorial 
he  question,  Why  not  a  trial? 


J 


New  Drive-In 

[ND  PRAIRIE,  Tex.,  Feb.  L- 
e  drive-in  theatre  will  be  es- 
itl  on  an  8-acre  tract  on  East 
street,  it  was  announced  by  E. 
fan,  Dallas  developer. 


M.  P.  DAILY  picture 

Panel  of  speakers:  the  scene  at  Friday's  press  conference.  Arrayed  here, 
Jonas  Rosenfield,  Jr.,  Charles  Vidor,  William  Goetz,  Paul  Lazarus,  Jr., 
and  Rube  Jackter. 

Col.  May  Roadshow  'Cordura' 


( Continued  fr 
dura"  and  the  picture  he  and  Vidor 
will  make,  "The  Magic  Flame." 

Lazarus  introduced  the  men  as  pro- 
ducers of  whom  his  company  is  very 
proud,  and  whose  program  also  is 
expensive.  In  fact,  he  observed,  for 
Columbia  Goetz's  latest  is  just  about 
the  most  expensive. 

Still,  he  added,  he'd  seen  an  hour 
and  forty  minutes  of  roughs  and  feels 
the  result  will  astound.  He  finds  in 
the  picture  a  character  delineation,  in 
its  exploration,  as  he  put  it,  of  the 
anatomy  of  courage,  equivalent  to 
that  in  "The  Bridge." 

Goetz  said  he  doesn't  know  if  New 
York  approves,  but  he's  been  told  the 
cost  probably  will  be  nearly  $5,000,- 
000,  and  the  picture  must  gross  $11,- 
000,000  to  break  even.  It  has  stars 
such  as  Rita  Hayworth,  Van  Heflin, 
Gary  Cooper,  Richard  Conte,  it  was 
made  almost  entirely  in  Zion  National 
Park,  Utah,  and  it  is  all  on  a  large 
scale. 

Lazarus  added  it'll  be  in  final  form 
probably  in  early  April.  He  hazards 


im  page  1 ) 

it'll  be  two  hours  and  fifteen  minutes, 
and  then  he  and  several  from  the 
home  office  will  go  to  the  Coast  "and 
then  we'll  figure  out  the  best  way  to 
get  back  that  $11,000,000."  He  con- 
ceded the  company  feels  it  may  road- 
show the  picture. 

Goetz  said  of  costs— and  Samuel 
Goldwyn's  strictures  about  actors  and 
agents— that  he,  Goetz,  has  a  "lot  of 
friends  who  feel  the  same  way  about 
producers." 

He  and  Vidor  are  back  from  Eu- 
rope, where  especially  in  Austria  they 
scouted  for  baroque  and  rococco  lo- 
cales. 

Vidor  predicted  that  after  Dirk 
Bogarde  is  seen  in  this,  he'll  be  a 
"draw."  He  added  a  picture  about  a 
musician  will  "draw."  He  recalled  to 
newsmen  he'd  made  "A  Song  to  Re- 
member," about  Chopin,  and  in  his 
estimation  it  established  Cornel 
Wilde, 

Columbia  executives  Rube  Jackter, 
Bob  Ferguson,  and  Jonas  Rosenfield, 
Jr.,  participated  in  the  discussion. 


Catholic  Vets  Score 
Russian  Film  Deal 

Special  to  THE  DAILY 

MANCHESTER,  N.  H.,  Feb.  1.- 
The  New  Hampshire  Catholic  War, 
Veterans  have  denounced  the  exhibi- 
tion of  Soviet-made  motion  pictures  in 
commercial  theatres  in  the  United 
States.  The  group  chided  the  State  De- 
partment for  approving  the  showings. 

The  CWV  adopted  a  resolution 
pledging  to  "do  our  utmost  to  get 
members  of  CWV  posts,  auxiliaries, 
members  of  their  families  and  friends 
to  write  to  our  Senators  and  Repre- 
sentatives, asking  them  to  reconsider 
and  call  off  this  disgraceful  showing 
of  clever,  subtle  Red  Russian  propo- 
ganda." 

Meanwhile,  a  resolution  asking  law- 
makers io  condemn  the  proposed  ex- 
hibition of  Soviet  films  was  introduced 
in  the  New  Hampshire  State  Legisla- 
ture. 


Film  Cash  Dividends 
Hit  New  Low  in  '58 

From   THE  DAILY  Bureau 

WASHINGTON,  Feb.  l.-Publicly 
reported  cash  dividends  of  motion  pic- 
ture companies  dropped  to  a  post-war 
low  of  $21,424,000  in  1958,  the  Com- 
merce Department  reported. 

This  compared  with  a  revised  figure 
of  $27,350,000  for  1957.  Payments  in 
December  1958  were  put  at  $3,354,- 
000,  compared  with  $4,123,000  in  De- 
cember 1957,  most  of  the  drop  being 
accounted  for  by  the  fact  that  Univer- 
sal failed  to  pay  in  December  1958  a 
$500,000  dividend  paid  in  December 
1957. 

The  Department  figures  publicly  re- 
ported cash  dividends  account  for  some 
60  per  cent  to  65  per  cent  of  all  divi- 
dend payments. 

Commerce  has  revised  its  totals  for 
earlier  years  to  take  into  account  a 
computing  error  just  disclosed  for  all 


PEOPLE 


J.  Clyde  Fuller,  manager  of  Loew's 
State  Theatre  here,  has  been  trans- 
ferred to  Loew's  Triboro  Theatre  in 
Astoria.  Other  circuit  transfers  in- 
clude: Louis  Falk,  from  the  Triboro 
to  the  Premier;  William  Klenert,  from 
the  Premier  to  the  175th  Street;  Allan 
Isaacs,  from  the  175th  Street  to  the 
Olympia.  Harold  McMahon,  manager 
of  die  Olympia,  has  been  assigned  as 
relief  manager. 

□ 

Walt  Disney  has  been  chosen  to 
receive  a  special  award  of  the  Mexi- 
can Legion  of  Decency.  He  will  be 
honored  for  consistently  producing 
films  of  high  quality  both  morally  and 
as  entertainment,  a  spokesman  for  the 
Legion  said. 

□ 

Robert  M.  W.  Vogel  has  been  ap- 
pointed acting  chairman  of  the  For- 
eign Language  Film  Committee  for 
the  31st  annual  Academy  Awards  dur- 
ing the  absence  of  Chairman  Luigi 
Luraschi,  who  is  in  Europe. 

□ 

Ray  Ellis,  conductor-arranger  for 
Columbia  Records,  has  joined  MGM 
Records  as  popular  artist  and  reper- 
toire director.  Prior  to  his  affiliation 
with  Columbia  Records  in  1957,  Ellis 
did  free-lance'  arrangements  for  many 
independent  labels. 

Award  $3,000  in  Suit 
On  Theatre  Rental 

Special  to  THE  DAILY 

GREENSBORO,  N.  C,  Feb.  l.-A 
civil  jury  in  Guilford  Superior  Court 
has  awarded  Standard  Amusement 
Company,  Inc.,  of  Greensboro,  the  sum 
of  $3,000  in  its  recovery  suit  against 
Mr.  and  Mrs.  R.  O.  Tarkington  of 
Edgecombe  County. 

The  verdict  brought  to  a  close  an 
involved  suit  centering  around  the 
rental  of  the  Gay  Theatre  in  Gibson- 
ville.  Standard  Amusement  claimed 
the  Tarkingtons  owed  $3,000  for  thea- 
tre rental. 


Jusko  Named  Para. 
Buffalo  Manager 

Michael  Jusko  has  been  named  to 
replace  Hugh  Maguire,  resigned,  as 
Paramount  Buffalo  branch  manager,  it 
was  announced  here  at  the  weekend  by 
Hugh  Owen,  vice-president  of  Para- 
mount Film  Distributing  Corp.  Jusko, 
who  has  been  salesman  for  the  com- 
pany in  the  Buffalo  territory  since 
1953,  will  take  over  duties  as  branch 
manager  today. 

industries.  Commerce  officials  found 
that  for  the  past  few  years  it  has  been 
counting  companies  as  having  more 
shares  than  were  actually  outstanding, 
and  thus  getting  larger  total  dividend 
payments  than  actually  made.  Thus  for 
the  motion  picture  industry,  the  1956 
total  was  revised  down  from  $31,- 
579,000  to  $31,114,000  and  for  1957 
down  from  an  earlier  $28,868,000  to 
827,350,000. 


Paramount  announces 
the  availability  of  a  completely 
updated  merchandising 
manual  for 

CECIL  B.  DeMILLE'S 

"THE  TEN 
COMMANDMENTS 

specially  prepared  for 

the  thousands  of  engagements 

yet  to  play  this  greatest 
boxoffice  grosser  the  world 
has  ever  known! 


I  EXPANDED  AD  SECTION 


ADDITIONAL  ACCESSORIES! 


NEW  POSTERS! 


UPDATED  TEASER  AND  CROSS-PLUG  TRAILERS 


ENLARGED  PUBLICITY  AND  EXPLOITATION  SECTIONS! 


TWIN  MANUALS— TO  ASSURE  CONTINUED  TOP  BOXOFFICE  RETURNS! 


Cparamount 
SPECIAL  ENGAGEMENT  PRESS  B 


'i  'i  Ml  I  III 


CT'oN 


IMTAC 
UNCUTl 


 :5:Q^^., 


Both 

pressbooks 
available  at 
all  National 
Screen 
Service 
branches. 


:jy.  February  2,  1959 


Motion  Picture  Daily 


7 


Slates  9 


Continued  from  page  1 ) 
and  Atlanta.  Attending  will  be 
npany's  branch  managers,  sales 
rs,  salesmen  and  promotion  ex- 
regional  meets  follow  con- 
of  a  week-long  sales  confer- 
Lst  week  of  the  company's  dis- 
m  and  promotion  executives  in 
jork,  at  which  Henry  H.  Martin, 
des  manager,  presided. 

lackmil  in  San  Francisco 

m  R.  Rackmil,  president  of 
jsal,  will  attend  the  San  Fran- 
beeting;  Martin  will  attend  the 
%,  in  Philadelphia,  Roston  and 
1!  F.  P.  A.  McCarthy,  assistant 
sales  manager,  will  attend  the 
.  St.  Louis  and  Minneapolis 
|s,  and  G.  J.  Malafronte,  man- 
branch  operations  and  main- 
be,  will  attend  the  Dallas  and 
)  meetings.  Home  office  and 
Advertising  and  publicity  execu- 
Kll  also  attend  these  meetings. 
;ipants  in  the  meetings  will  see 
on  of  Life,"  which  is  scheduled 
i.ter  release,  and  "Never  Steal 
kg  Small,"  which  is  scheduled 
shington's  Rirthday. 
jnal  sales  manager  R.  N.  Wil- 
will  conduct  the  meeting  in 
itoday  to  be  attended  by  the 
managers,  sales  managers  and 
n  from  the  Dallas,  New  Or- 
rid  Oklahoma  City  branches; 
osian  will  conduct  the  meeting 
bit,  to  be  attended  by  personnel 
ie  Detroit,  Ruffalo,  Cleveland 
sburgh  branches,  while  Joseph 
In  will  conduct  the  meeting  in 
Iphia,  to  be  attended  by  per- 
jrrom  the  New  York,  Philadel- 
I  Washington  branches. 

1  Territories  Represented 

•y  Rose's  meeting  in  San  Fran- 
Thursday  is  to  be  attended  by 
managers,  sales  managers  and 
i  from  San  Francisco,  Los  An- 
'enver,  Portland  and  Salt  Lake 
Wilkinson's  St.  Louis  meeting 
attended  by  representatives 
Louis,  Kansas  City  and  Mem- 
sian's  Chicago  meeting  by  per- 
rom  Chicago,  Cincinnati,  In- 
lis  and  Milwaukee,  and  Rosen's 
neeting  by  Roston,  Albany  and 
iven  representatives, 
nson  will  conduct  the  Feb.  9 
in  Minneapolis  to  be  attended 
■sentatives  of  Minneapolis,  Des 
and  Omaha  exchanges,  while 
Feb.  9  meeting  in  Atlanta  will 
ded  by  branch  managers,  sales 
s  and  salesmen  from  Atlanta, 
e  and  Jacksonville. 

ian  Catholics 

Continued  from  page  Tf~ 

1  that  another  13  were  to  be 

e  34  films  which  failed  to  re- 
e  Council's  approval,  18  were 
d  in  France,  12  in  Germany,  9 
Jnited  States,  5  in  Sweden,  3 
and,  and  one  each  in  Italy, 
jk,  Japan,  Cuba,  Mexico  and 
nd;  one  was  a  French-Italian 


The  Journey 


(CONTINUED  FROM  PAGE 


story— "The  Journey"  is  the  first  major  film  from  Hollywood  to  deal  with 
the  unsuccessful  revolt  in  Hungary  in  1956.  It  was  filmed  in  Vienna 
and  at  the  Austrian-Hungarian  border. 

What  is  most  conventional  about  the  picture  is  the  format  of  the  plot. 
George  Tabori,  who  wrote  the  original  screen  play,  uses  the  popular 
"Crand  Hotel"  device  of  throwing  together  a  diverse  group  of  people 
and  examining  their  different  reactions  to  a  situation  under  stress.  The 
characters  include  a  Japanese  business  man,  an  American  oil  engineer 
and  his  wife;  a  Swiss  student;  a  television  correspondent;  an  attractive 
English  woman;  her  travelling  companion,  a  man  who  holds  a  British 
passport  but  is  apparently  not  what  he  seems  to  be;  and  others— 14  in 
all,  plus  two  children. 

All  these  people  are  trapped  in  Hungary  in  the  closing  days  of  the 
revolution  and  trying  to  escape  to  safety.  With  all  civilian  plane  flights 
canceled  they  are  put  aboard  a  bus  on  the  way  to  the  Austrian  border 
where  they  are  unexpectedv  detained  by  the  Russians  on  the  grounds 
that  their  passports  must  be  checked.  The  delay  is  to  be  at  least  over- 
night, so  they  are  installed  in  a  local  hotel. 

Unknown  to  the  other  passengers  the  companion  of  the  English  woman 
is  actually  a  Hungarian  who  had  been  a  leader  in  the  revolt  and  his 
passport  is  in  truth  forged.  Gradually  the  rest  of  the  travellers  discover 
this  fellow's  identity  and  realize  that  the  Russian  major  who  is  in 
command  of  the  town  is  holding  them  up— perhaps  indefinitely— until 
he  can  prove  his  suspicions.  The  others  also  come  to  suspect  that  the 
major  is  more  attracted  than  he  should  be  to  the  lovely  English  lady 
accompanying  the  Hungarian. 

When  the  rebel  and  his  lady  friend  attempt  to  escape  by  fishing  boat 
to  Austria  and  are  caught,  matters  come  to  a  head.  The  other  travellers 
band  together  and  point  out  to  the  heroine  that  the  only  wav  they  are 
going  to  be  allowed  to  continue  their  journey  to  safety  is  through  her 
offering  herself  to  the  Russian.  This  she  does,  and  the  major  then  matches 
her  self-sacrificial  gesture  by  refusing  the  offer  and  allowing  everyone— 
including  the  Hungarian— to  depart  unharmed.  In  doing  so  the  Russian 
meets  death  himself. 

As  will  be  seen  from  this  plot  synopsis,  "The  Journey"  has  many 
elements  of  time-tested,  popular  appeal  in  its  story.  Litvak,  who  pro- 
duced as  well  as  directed,  keeps  his  camera  on  the  go  most  of  the  time 
although  an  occasional  scene  slows  him  down  considerably  with  its 
excessive  dialogue. 

The  actors  are  aptly  cast — Brvnner's  arrogant  demeanor  suits  the 
Russian  well  and  Miss  Kerr  is  the  very  image  of  a  cool  and  reserved 
Englishwoman.  Her  Hungarian  lover  is  played  by  Jason  Robards,  Jr.. 
the  Broadwav  actor  who'  won  acclaim  on  the  stage  in  "Long  Day's 
Journey  into  Night"  and  "The  Disenchanted."  This  is  his  film  debut. 
Of  the  others,  outstanding  are  Robert  Morley  as  the  TV  correspondent; 
and  E.  G.  Marshall  and  Anne  Jackson  as  the  American  engineer  and 
his  wife. 

Running  time,  125  minutes.  General  classification.  Release,  in  February. 

Richard  Gertner 


ACE  Action 

( Continued  from  page  1 ) 
ing  phases  completed,  the  next  moves 
will  be  toward  putting  its  program 
into  being  and  making  a  start  toward 
its  first  objectives.  Essentially,  this 
is  what  will  be  done  at  the  mid- 
February  meeting. 

Dates  Tentative 

Dates  for  the  session  remain  to  be 
confirmed  in  accordance  with  the 
availability  of  hotel  accommodations, 
but  it  is  expected  that  these  will  be 
definite  by  today  and  invitations  to 
all  committee  members  will  go  out 
immediately. 

The  ACE  action  meeting  originally 
was  scheduled  for  mid-January  but 
was  deferred  to  await  the  action  of 


Seattle  ACE 

( Continued  from  page  1 ) 
of  local  exhibitors  Tuesday  at  the  New 
Washington  Hotel,  to  explain  the  aims 
and  program  of  ACE. 

The  co-chairmen  will  ask  for  ap- 
proval of  the  program  and  will  appoint 
local  chairmen  of  committees  to  coin- 
cide with  the  national  committees  of 
ACE  now  in  existence.  Local  chairmen 
will  ask  for  volunteers  to  serve  with 
them. 

Allied  States  board  of  directors  on 
allied  relations  with  ACE. 

With  the  directors  having  ap- 
proved Allied's  participation  in  ACE 
and  confirming  its  representatives  on 
ACE  committees  for  one  year  terms, 
plans  for  the  mid-February  meeting 
were  launched  at  once. 


Assure  Films 


(Continued  from  page  1) 
mittee,  and  representatives  of  pro- 
duction and  distribution  met  on  the 
subject  in  Washington  last  week  with 
Assistant  Secretary  of  Defense  Charles 
C.  Finucane  at  the  Pentagon.  The 
plan  is  now  being  studied  by  chiefs 
of  the  Army-Air  Forces  and  Navy 
Motion  Picture  Services. 

O'Donnell  said  he  is  hopeful  oi 
receiving  a  reply  from  Secretary 
Finucane  in  the  very  near  future. 

In  spelling  out  the  changes  pro- 
posed by  the  TOA  committee,  O'Don- 
nell pointed  out  that  all  films  would 
continue  to  be  available  to  military- 
theatres  but  the  latter  will  play  films 
only  after  they  have  completed  runs 
in  commercial  theatres  and  book 
through  film  exchanges.  He  explained 
to  the  Armed  Forces  that  the  present 
multiple  playing  schedules  which  en- 
able a  film  to  clear  a  complete  ter- 
ritory more  quickly  than  in  prior  years 
will  work  to  speed  military  availa- 
bility. 

Isolated  Areas  Considered 

Military  posts  in  isolated  areas 
where  no  competition  with  commer- 
cial theatres  exists  would  undoubtedly 
be  given  immediate  availability  by  the 
exchange  area,  O'Donnell  said. 

O'Donnell  said  that  Secretary 
Finucane  had  expressed  some  fears 
that  the  plan  would  mean  that  mili- 
tary theatres  would  automatically 
have  a  three  or  four  month  delay  after 
the  pictures  became  available  in  the 
individual  exchange,  and  was  emphat- 
ically assured  this  would  not  be  the 
case,  because  "in  these  times  of  re- 
duced production,"  pictures  normally 
play  through  an  exchange  area 
rapidly. 

He  also  pointed  out,  he  said,  that 
during  the  transition  period  for  the 
changeover  from  their  present  policy 
of  playing  ahead  of  commercial  thea- 
tres to  one  of  playing  after  commer- 
cial theatres,  the  military  would  have 
more  than  sufficient  product  to  op- 
erate without  danger  of  interruption 
for  lack  of  product.  The  only  pictures 
the  military  posts  might  miss  during 
the  transition,  O'Donnell  declared, 
were  a  few  of  the  "blockbuster"  type, 
which  would  be  available  later  on. 

Sees  Only  One  Problem' 

O'Donnell  said  he  told  the  Secre- 
tary that  the  only  problem  the  Armed 
Forces  should  encounter  would  be  an 
increased  work  load  on  military  book- 
ers who  would  now  have  to  work  with 
the  film  exchange  in  their  area  where 
formerly  they  had  only  to  deal  with 
their  Washington  headquarters. 


Miami  Slates  'Beauty9 

MIAMI,  Feb.  1.  -  Walt  Disney's 
"Sleeping  Beauty"  and  its  companion 
featurette,  "Grand  Canyon,"  opens  a 
hard-ticket  exclusive  run  at  the  Florida 
State  Sheridan  Theatre  here  on  Feb. 
12,  replacing  "South  Pacific"  after  a 
47-week  run. 

A  special  benefit  performance  at  a 
$15  top  for  the  "Miami  Herald"  Lend 
a  Hand  Fund  will  be  held  on  Feb.  10. 


I 


1HE 

IS  RIGHT" 
GOES 
FOR 

GIDGET! 

SENSATIONAL 

TIE-UP  WITH  TV  S         viewers  each  week 

TOP  PARTICIPATION  mnbc-tv 

SHOW!  ...coast-to-coast! 


THE  INDUSTRY  C 


THE  ENTIRE  MONTH'S  SHOWCASE 
BUILT  AROUND  A  PREMIERE 

OF  GIDGET! 


From  Jan.  28th  through  Feb.  25th,  the  fabulous  showcase  on  the  nation's 
biggest  TV  show  will  be  dedicated  to  the  world  premiere  of  GIDGET... to 
be  held  right  in  the  winner's  own  home!  THIS  IS  THE  MOST  UNUSUAL 
PRIZE  EVER  OFFERED  IN  THE  ENTIRE  HISTORY  OF  SHOW  BUSINESS! 
It  will  be  announced  week  after  week,  along  with  these  other  awards:  a  full 
length  mink  coat,  a  solid  gold  cigarette  case,  a  fabulous  diamond  bracelet, 
a  gorgeous  Galaxie  car,  sixteen  ounces  of  rare  French  perfume  and  a 
motion  picture  camera.  All  these  showcase  prizes  will  be  "worn  to,  carried 
to,  or  arrive  at"  the  world  premiere  of  GIDGET! 


your 

audiences 
will  go  for 


CINEMASCOPE  *M0RROW  EASTMAN  COLOR 

Screenplay  by  GA8RIELLE  UPTON  •  Based  on  the  novel  by  FREDERICK  KOHNER 
Produced  by  LEWIS  J.  RACHMIL  •  Directed  by  PAUL  WENDKOS 


GIDGET  FOR  EASTER 


Brotherhood  Is  Everybody's  Business 


February  2,  1959 


Motion  Picture  Daily 


11 


OUR  VIEW 


IFIER  to  our  surprise  we  dis- 
|  ered  the  other  day  that  the 
(ierican  Civil  Liberties  Union, 
doubtable  champion  of  free- 
.has  publicly  supported  the 
the  Federal  Communications 
jsion  to  review  the  program- 
radio  and  television  stations. 
LU  urged  approval  of  a  form 
squires  stations  to  provide  the 
th  program  information, 
matter  specifically  concerns  a 
d  revision  of  the  present  Pro- 
ervice  form  which  must  be 
(th  the  FCC.  The  form  sets 
irious  categories  of  program- 
ncluding  religion,  news  and 
affairs,  and  the  percentage  of 
loted  to  each  type.  It  is  inter- 
a  note  that  a  member  of  the 
A.  M.  Craven,  took  exception 
proposed  change,  charging  in 
anting  opinion  that  the  new 
lposed  a  government  censor- 
stations  by  "dictating"  what 
is  they  should  present.  The 
contends  that  the  form  is  a 
ible  technique"  through  which 
C  can  determine  whether  a 
is  performing  in  the  "public 
convenience  and  necessity." 


he  ACLU,  it  would  appear, 
appreciate  that  the  new  form 
the  FCC  to  get  a  foot  in  the 
ihere  abuse  could  follow  at 
iter  time.  Theoretically  it  is 
ue  that  the  FCC  would  seem 
veil  within  its  rights  to  seek 
i  information,  but  what  a  short 
s  from  that  point  to  telling  a 
what  it  should  and  should  not 
st.  Therein  lies  the  grave  dan- 
the  new  procedure.  Let  the 
onitor  programs,  let  it  crack 
hen  and  where  that  discipli- 
>cedure  may  be  necessary,  but 

sjrcise  a  pre-censoring  form  of 
!tion  of  program  material, 
speaking   of  restrictions  and 
,  the  best  and  only  kind  of 

i  on  is  self-regulation,  which 
vision  industry  is  handling  so 
ly  with  its  Television  Code. 

i'ere  is  yet  a  long  way  to  go. 
artening  to  note  that  all  three 

Is  and  a  total  of  303  stations 
e  to  the  code. 


}f  the  best  of  the  new  regula- 
Ijhich  became  effective  January 
hat  banning  the  use  of  actors 
ay  physicians,  nurses  or  den- 
television   commercials.  An 
lent  to  the  code  was  adopted 
i  effect  last  June,  with  a  six- 
;race  period  granted  to  permit 
sion  or  replacement  of  corn- 
already  in  use.  Under  the 
"men  in  white"  amendment, 
ccredited    members    of  the 
>ns  indicated  appear  in  corn- 
recommending  medical,  den- 
milar  products. 

ould  indeed  be  enormously 
i»l  if  some  way  could  be  de- 


Television 


Joint  Radio-TV  Boards  of  NAB  to 
Meet  on  Code,  Technical  Problems 


Special  to  THE  DAILY 

WASHINGTON,  Feb.  l.-The  Radio,  Television  and  Joint  Board  of  Direc- 
tors of  the  National  Association  of  Broadcasters  will  hold  winter  meetings 
next  Wednesday,  Thursday  and  Friday  at  the  Hollywood  Beach  Hotel,  Holly- 
wood, Fla. 

The  television  board  meeting  Wed- 
nesday will  include  a  report  by 
Roger  W.  Clipp,  Triangle  Stations, 
Philadelphia,  chairman  of  the  Tele- 
vision Code  review  board,  on  pro- 
posed amendments  to  the  Code  passed 
by  the  review  board  at  previous  meet- 
ings; a  report  on  the  community 
antenna  problem  and  the  status  of 
the  forthcoming  property  rights  case; 
a  report  on  television  allocations 
and  the  television  allocations  study 
organization  (TASO);  a  report  on 
television  public  relations  and  the 
"Impact  of  Television"  campaign;  and 
review  of  pay  television  legislation. 
Chairman  of  the  television  board  is 
C.  Howard  Lane,  KOIN-TV,  Port- 
land, Ore. 


Reports  on  AM  and  FM 

The  radio  board  meetings  will  be 
highlighted  by  reports  of  the  AM 
radio  committee,  FM  radio  committee, 
standards  of  good  practice  committee 
and  the  radio  transmission  tariffs  com- 
mittee. There  will  be  additional  re- 
ports on  public  relations  activities 
such  as  the  radio  film  "Hear  And 
Now,"  the  "Look  For  A  Room  With 
A  Radio"  campaign,  and  the  observ- 
ance of  National  Radio  Month.  The 
NAB  Convention  agenda  will  be  con- 
sidered, as  well  as  subjects  in  the 
fields  of  engineering,  law  and  govern- 
ment relations.  Chairman  of  the  radio 
board  is  J.  Frank  Jarman,  WDNC, 
Durham,  N.  C. 

Fellows  to  Preside 

The  Joint  Board  meeting,  at  which 
Harold  E.  Fellows,  NAB  presi- 
dent and  chairman  of  the  board, 
will  preside,  will  include  reports  by 
the  membership  committee,  general 
fund  finance  committee,  committee 
on  editorializing,  1959  convention 
committee,  freedom  of  information 
committee,  hall  of  fame  advisory 
committee,  a  legislative  report,  a 
report  on  the  Voice  of  Democracy 
contest  and  other  public  relations  ac- 
tivities, and  state  associations  activ- 
ities. 


vised  by  which  the  public  at  large 
could  be  apprised  of  the  fact  that  this 
amendment  to  the  Television  Code  is 
now  in  effect.  It  would  contribute 
immeasurably  to  the  improvement  of 
the  climate  in  which  commercials  in 
general  are  viewed  by  the  public,  and 
hence  redound  to  the  benefit  of  the 
whole  industry.  It  would  be  an  in- 
valuable step. 

— Charles  S.  Aaronson 


Sets  Time  Limit  for 
Audience  Show  Ads 

From   THE  DAILY  Bureau 

WASHINGTON,  Feb.  1  -  The 
Television  Code  Review  Board  has 
set  a  10-second  time  limitation  for 
the  identification  of  products  given 
away  on  audience  participation  shows, 
board  chairman  Roger  W.  Clipp, 
Triangle  Stations,  Philadelphia,  an- 
nounced today. 

The  limitation  is  an  interpretation 
of  the  existing  time  standards  for  ad- 
vertising contained  in  the  Television 
Code  of  the  National  Association  of 
Broadcasters.  Code  Subscribers  may 
complete  existing  contractual  obliga- 
tions. However,  all  prize  agreements 
made  after  Feb.  1  must  comply  with 
the  interpretation. 

The  Code  provides  that  "reasonable 
and  limited  identification  of  .  .  .  con- 
test awards  and  prizes  .  .  .  shall  not 
be  included  as  commercial  time." 
The  Code  further  provides  that  "any 
oral  or  visual  presentation  concerning 
the  product  or  its  donor,  over  and 
beyond  such  identification  and  state- 
ment, shall  be  included  as  commercial 
time." 

Clipp  said  that  the  Television  Code 
Review  Board  considers  that  oral 
and/or  visual  prize  identification  of 
up  to  10  seconds  duration  may  be 
considered  "reasonable  and  limited". 


NBC  Acquires  Rights 
To  4The  Black  Cat' 

The  National  Broadcasting  Com- 
pany has  acquired  the  rights  to  "The 
Black  Cat,"  a  half-hour,  filmed  series 
dealing  with  the  story-behind-the- 
story  on  a  big-city  newspaper,  it  was 
announced  by  Robert  F.  Lewine, 
vice  president,  NBC  Television  Net- 
work Programs.  No  date  has  been 
announced  for  the  premiere  telecast. 

"The  Black  Cat,"  a  Mark  VII  pro- 
duction, will  be  produced  by  Otis 
Carney  and  directed  by  Jack  Webb. 
Carney  will  also  write  the  scripts. 

CBS  Names  Ryan 

Thomas  H.  Ryan  has  been  appointed 
a  general  executive  of  the  CBS  Tele- 
vision Network  Program  Department, 
effective  immediately,  it  was  an- 
nounced by  Hubbell  Robinson,  Jr., 
executive  vice-president  in  charge  of 
network  programs.  In  his  new  capacity, 
Ryan  will  report  directly  to  Harry 
Ommerle,  vice-president  in  charge  of 
network  programs,  and  to  Robinson. 


Twelve  to  Speak 
At  SAB  Meeting 


From  THE  DAILY  Bureau 
WASHINGTON,  Feb.  1  -  More 
than  a  dozen  leaders  of  the  broad- 
casting industry  are  scheduled  as 
speakers  for  the  fourth  annual  con- 
ference of  presidents  of  State  Associ- 
ations of  Broadcasters  to  be  held  at 
the  Shoreham  hotel  here  Feb.  24  and 
2.5. 

Reports  will  also  be  given  by  state 
presidents  on  freedom  of  information, 
local  taxation,  sports,  government  li- 
aison, and  the  "Look  for  a  Room  with 
a  Radio"  campaign. 

Harold  E.  Fellows,  president  of  the 
National  Association  of  Broadcasters, 
will  be  featured  speaker  at  the  lunch- 
eon Tuesday,   Feb.  24. 

FCC  Head  to  Speak 

Federal  Communications  Commis- 
sioner Robert  E.  Lee  will  speak  on 
CONELRAD,  the  civil  defense  radio 
warning  system,  Tuesday  morning. 

A  panel  discussion  "The  Industry 
Scene:  Challenges  to  Broadcasting" 
Tuesday  morning  will  be  headed  by 
four  NAB  officials— John  F.  Meagher 
and  Thad  H.  Brown,  vice  president 
respectively  of  radio  and  television; 
Vincent  T.  Wasilewski,  manager  of 
government  relations;  and  Donald  N. 
Martin,  assistant  to  the  president  for 
public  relations. 

W.  Earl  Dougherty,  KXEO,  Mexi- 
co, Mo.,  will  report  on  activities  of 
the  Association  for  Professional 
Broadcasting  Education  of  which  he 
is  vice-president. 

Robert  D.  Swezey,  WDSU,  New 
Orleans,  chairman  of  NAB's  Freedom 
of  Information  Committee,  will  speak 
on  "A  Time  for  Action"  Tuesday 
afternoon.  This  will  be  followed  by 
reports  on  freedom  of  information  by 
Pat  Murphy,  Oklahoma;  local  taxa- 
tion, John  E.  Bell,  Mississippi;  sports, 
Gene  Shumate,  Idaho;  government  li- 
aison, Joseph  M.  Higgins,  Indiana. 

Buffet  Supper  Tuesday 

Tuesday  evening  will  feature  a  re- 
ception and  buffet  supper  for  dele- 
gates and  their  wives. 

A  conference  roundtable  for  open 
exchange  of  ideas  and  information 
and  discussion  of  the  Voice  of  De- 
mocracy contest  will  take  place  Wed- 
nesday morning.  The  conference  will 
adjourn  after  the  Voice  of  Democracy 
awards  luncheon,  with  open  house  at 
NAB  headquarters  to  follow. 


ON  EVERY  CHANNEL 


BROOKS 

COSTUMES 


.RILYN  MONROE  TONY  CURTIS  JACK  LEMMON 
BILLY  WILDER  "SOME  LIKE  IT  HOT" 

=?GE  RAFT  PAT  O'BRIEN  JOE  E.  BROWN 


prints  of 


pedal  Marilyi 


sitting 


from  world-famous  photographer  Richard  Avedon!  Equally  great  coverage 
to  come  on  Tony  Curtis  and  Jack  Lemmon!  All  to  spark  the  biggest  promotion  back-up  ever 
for  one  of  1959's  biggest  grossers  . . .  Billy  Wilder 's  "Some  Like  It  Hot**! 


M5,  NO.  22 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  FEBRUARY  3,  1959 


TEN  CENTS 


hient,  Occident 

i  Foreign 
osses  Hit 
-Time  High 

iy,  in  London,  Pledges 
>  Films  in  12  Months 

Prom  THE  DAILY  Bureau 

DON,  Jan.  31  (By  Air  Mail).- 
erall  overseas  business  of  Al- 
tists  has  hit  an  all-time  top, 
Sroidy,  president,  reported  to 
ress  representatives  on  the  oc- 
f  the  opening  of  the  company's 
lrdour  Street  offices  here, 
pan,  he  said,  "our  business  has 
insistently  year  by  year.  And 
'very,  very  happy  with  our  as- 
i  with  Associated  British-Pathe 
in.  Our  business  here  has  been 
I  as  it  has  been  anywhere 
ivorld. 

[e  is  still  great  opportunity  in 
istry  if  some  of  the  techniques 
iroaches  are  changed.  The  po- 
s  still  there,"  he  declared. 
!  Artists  anticipates  handling 
i  30  to  36  pictures  in  the  com- 
[  Continued  on  page  6) 

ates  Signs  for 
an-Booth  Deals 


1  to  THE  DAILY 

MOINES,  Feb.  2.  -  New  pro- 
contracts  have  been  nego- 
Tri-States  Theatres  for  its 
theatre  operations  which  will 
eliminate  the  two-man  shift 
eatre  booths  in  that  part  of 
j'west. 

jugh  the  effective  starting 
Continued  on  page  8) 


British  Profits 
In  Big  Jump 

rom  THE  DAILY  Bureau 

0ON,  Feb.  2.  -  Estimated 
it  before  taxes  of  Associated 
^orp.  should  be  approximatelv 
1000  ($12,880,000)  for  the 
Lag  March  31,  1959,  Sir  Philip 
chairman  of  the  board,  has 
Continued  on  page  8) 


IS/ON  TODAY— page  7 


Rank  Outlines  Final  Plans  for 
'Streamlining'  Circuit  Set-Up 

By  WILLIAM  PAY 

LONDON,  Jan.  31  (By  Air  Mail).-Plans  of  the  Rank  Organisation  to  "stream- 
line" the  present  film  distribution  system  in  Britain  were  outlined  by  Kenneth 
YVinckles,  joint  assistant  managing  director  of  Rank,  at  a  gathering  of  press 
  representatives.  Instead  of  the  exist- 
ing system  of  four  big  separate  cir- 
cuits—Odeons,  Gaumonts,  Associated 
British  and  the  independents— there 
will  now  be  three— "Rank  Release," 
"National  Release"  and  Associated 
British,  which  stays  unchanged. 

The  new   "Rank   Release"  circuit 
will  contain  selected  Odeon  and  Gau- 
mont  cinemas.  The  remaining  Odeons 
and  Gaumonts  will  be  included  in  the 
(Continued  on  page  7) 


Flick  Makes  Reply 
To  Clark  Charges 


Special  to  THE  DAILY 

ALBANY,  Feb.  2.-Dr.  Hugh  M. 
Flick,  executive  assistant  to  the  Com- 
missioner of  Education  of  New  York 
State,  says  that  he  is  "interested  and 
concerned"  with  Motion  Picture  As- 
sociation vice  -  president  Kenneth 
Clark's  letter  criticizing  him  for  sup- 
porting motion  picture  censorship  and 
advocating  a  film  rating  system. 

"I  am  interested,"  Dr.  Flick  said, 
"because  I  could  not  quite  understand 
(Continued  on  page  6) 

Russia  Film  Exchange 
Defended  by  Humphrey 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  2.  -  The 
American  motion  picture  industry  has 
been  defended  for  its  efforts  in  behalf 
of  the  film  exchange  agreement  be- 
tween this  country  and  Russia  by  Sen- 
ator Hubert  H.  Humphrey  of  Minne- 
sota. Humphrey  called  criticism  of  the 
film  industry  in  this  respect  "grossly 
unfair"  at  a  panel  discussion  during  the 
annual  meeting  of  the  Institute  of  In- 
(Continued  on  page  6) 


Vogel  Impressed  by 
New  Product  Quality 

Joseph  R.  Vogel,  president  of 
Loew's,  Inc.,  who  returned  here  from 
the  West  Coast  at  the  weekend,  said 
he  was  "tremendously  impressed" 
with  the  quality  of  the  new  films  he 
saw  during  his  two-week  stay. 

Outstanding  of  the  product,  Vogel 
(Continued  on  page  8) 


ACE  Committee  Meets 
Set  Here  Feb.  10-11 

The  complete  program  of  the  Ameri- 
can Congress  of  Exhibitors  will  be 
put  into  active  status  immediately  fol- 
lowing meetings  of  the  executive  com- 
mittee and  the  full  committees  at  the 
Astor  Hotel  here,  Feb.  10  and  11,  it 
was  announced  yesterday  by  S.  H.  Fa- 
(Continued  on  page  7) 


REVIEW: 

Imitation  of  Life 

Universal 


The  best  news  about  Universal's  new  "Imitation  of  Life"  is  that  it  should 
match,  if  not  surpass,  the  still  memorable  business  done  by  the  original 
some  25  vears  ago.  Now  thoroughly  modernized,  the  Fannie  Hurst  best- 
seller of  the  earlv  1930s  still  packs  the  same  emotional  punch  in  its  de- 
piction of  colored  and  white  mother-daughter  relationships  throughout 
lives  linked  in  poverty  and  in  luxury. 

Lana  Turner  and  Juanita  Moore,  a  capable,  engaging  colored  actress, 
play  the  mothers,  and  Sandra  Dee  and  Susan  Kohner  their  respective 
daughters.  John  Gavin,  Robert  Alda  and  Dan  O'Herlihy  are  cast  in  various 
romantic  roles  opposite  Miss  Turner,  and  with  Mahalia  Jackson,  the 
(Continued  on  page  6) 


Calls  Meeting 

Atty.  General 
Chides  Kansas 
Censor  Board 


Charges  It  Exceeds 
Authority  Under  Law 


Special  to  THE  DAILY 

KANSAS  CITY,  Feb.  2.-The  State 
Roard  of  Review,  which  censors  motion 
pictures  to  be  shown  in  Kansas,  has 
assumed  more  authority  than  was  pro- 
vided in  the  law  that  created  the  agen- 
cy, John  Anderson,  attorney  general, 
said  today.  He  requested  members  of 
the  board,  which  has  headquarters  in 
Kansas  City,  to  meet  late  this  afternoon 
at  the  attorney  general's  office  in 
Topeka. 

In  a  letter  to  Mrs.  Hazel  Runyan, 
the  board's  chairman,  Anderson  rec- 
ommended that  the  agency  rewrite 
rules  and  regulations  so  that  the  pro- 
visions would  be  in  accord  with  a 
Kansas  Supreme  Court  ruling  in  1958 
on  "The  Moon  Is  Blue." 

"Regulations  set  up  by  the  board  are 
(Continued  on  page  2) 


Fox  Files  to  Collect 
Ohio  Censorship  Fees 

Special  to  THE  DAILY 

COLUMBUS,  O.,  Feb.  2.  -  Twen- 
tieth Century-Fox  has  filed  suit  in 
U.  S.  District  Court  here  to  collect 
$750,000  the  distributor  paid  the 
state  of  Ohio  in  movie  censorship 
fees  before  the  U.  S.  Supreme  Court 
declared  the  state's  censorship  laws 
unconstitutional  in  1954. 

The  distributor,  represented  by 
Power,  Griffith  and  Jones,  Columbus 
(Continued  on  page  8) 

Decision  Reserved  in 
Conn.  Policeman  Case 

Special  to  THE  DAILY 

HARTFORD,  Feb.  2.-Follox\  ing  a 
Superior  Court  hearing  here,  Judge 
Louis  Shapiro  has  reserved  decision 
in  the  $250,000  suit  brought  by  New 
Britain,  Conn.,  theatre  owners  and 
operators  against  that  city. 

Pending  since  mid-1958,  the  suit 
w  as  brought  by  the  Connecticut  The- 
( Continued  on  page  6) 


2 


Motion  Picture  Daily 


Tuesday,  February 


PEHSDML 
MENTION 


TACK  L.  WARNER,  president  of 
«J  Warner  Brothers,  arrived  in  New 
York  yesterday  from  the  Coast. 
• 

Rube  Jackter,  Columbia  Pictures 
vice-president,  will  leave  New  York 
today  for  Memphis. 

• 

Stanley  Schneider,  assistant  treas- 
urer of  Columbia  Pictures  Internation- 
al, left  here  yesterday  for  London. 
* 

Morey  Goldstein,  general  sales 
manager  of  Allied  Artists,  and  Arthur 
Greenblatt,  Southern  division  sales 
manager,  have  returned  to  New  York 
from  Atlanta. 

• 

Robert  Taplinger,  of  Robert  S. 
Taplinger  Associates,  returned  to  New 
York  yesterday  from  a  week's  visit  to 
his  West  Coast  office. 

Carl    Peppercorn,  vice-president 
and  general  sales  manager  of  Conti- 
nental Distributing,  Inc.,  has  left  At- 
lanta for  Jacksonville  and  Miami. 
• 

Ned  Clarke,  Buena  Vista  foreign 
sales  manager,  returned  to  New  York 
yesterday   from  Hollywood. 

• 

Joe  Conway,  operating  the  Wayne 
Avenue  Playhouse,  Philadelphia,  is  re- 
cuperating following  hospitalization. 
• 

M.  B.  Horwitz,  head  of  the  Wash- 
ington Circuit,  Cleveland,  will  leave 
diere  tomorrow  for  St.  Petersburg,  Fla. 


Nigel  Patrick  returned  to  London 
from  New  York  yesterday  via  B.O.A.C. 
• 

Lon  Formato,  M-G-M  district  man- 
ager in  Washington,  is  in  Monroe  Gen- 
eral Hospital,  Key  West,  Fla.,  follow- 
ing a  heart  attack. 

• 

Bert  Lefkowich,  of  Community 
Circuit  Theatres,  Cleveland,  has  re- 
turned there  with  Mrs.  Lefkowich 
from  a  vacation  trip  to  the  West 
Coast. 

• 

Mrs.  Mack  Grimes,  wife  of  the 
general  manager  of  Bailev  Theatres, 
Atlanta,  has  given  birth  there  to  a 


If  others  do  it  —  I  won't! 

If  others  say  it  —  I  won't! 

If  others  write  it  —  I  won't! 

Only  by  using  that  which  is  nowhere  but  i 

myself,  can  I  become 
INDISPENSABLE  TO  YOU! 
Exploitation — Publicity — Public  Relations- 

IDEARAMAS 
Box  26  Motion  Picture  Daily,  1270  Sixth  Av 


Large  City  Admission 
Prices  Continue  Drop 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  2.  -  Large 
city  admission  prices  continued  to 
drop  during  the  last  quarter  of  1958, 
the  Bureau  of  Labor  Statistics  re- 
ported. 

The  BLS  figures  showed  that  prices 
rose  in  die  first  quarter  of  1958,  but 
then  dropped  slowly  during  the  rest 
of  the  year.  The  Bureau's  figures  are 
supposed  to  reflect  price  trends  in 
the  34  largest  cities. 

The  adult  admission  price  index 
dropped  from  135.7  per  cent  of  the 
1947-49  base  period  at  the  end  of 
September  to  135  per  cent  at  the  end 
of  December,  BLS  said.  Children's 
prices  dropped  to  125.8  per  cent  of 
the  base  period  at  the  end  of  the  year, 
from  126.4  per  cent  at  the  end  of 
September. 

The  combined  adult-children's  in- 
dex fell  from  134.8  per  cent  of  the 
base  period  at  the  end  of  September 
to  134.1  per  cent  at  the  year-end. 

Overall  Average  Up 

Despite  the  drop  during  the  latter 
part  of  the  year,  1958  average  prices 
in  all  three  indices  were  well  above 
1957  average  prices.  This  is  because 
prices  were  rising  all  through  1957 
and  into  the  first  part  of  1958.  The 
adult,  children's,  and  combined  in- 
dices for  1958  were  136.8,  126.5  and 
135.7  per  cents  respectively,  com- 
pared to  132.3,  119  and  130.5  per 
cents  in  1957. 


B'way  Fire  Starts  Move 
To  Regulate  Billboards 

Legislation  to  require  fire  access 
openings  in  Times  Square  billboards 
and  spectaculars  more  than  one  story 
in  height  is  being  sought  by  N.  Y. 
Fire  Commissioner  Edward  F.  Cava- 
naugh,  Jr.,  following  Saturday  night's 
blaze  in  a  restaurant  adjoining  Loew's 
office  building. 

Loew's  Theatres  and  M-G-M  of- 
fices were  undamaged  but  electrical 
equipment  and  files  in  the  annex  su- 
fered  some  water  damage.  Firemen 
fought  the  blaze  for  three  hours  at  the 
height  of  the  theatre  hour.  Loew's 
State  Theatre,  which  is  closed  for  al- 
terations, was  not  damaged. 

Commissioner  Cavanaugh  said  the 
advertising  signs  made  it  almost  im- 
possible to  fight  the  blaze  and  en- 
dangered firemen  who  had  to  work  be- 
neath signs  whose  supports  were  weak- 
ened by  heat.  He  appointed  a  commit- 
tee headed  by  Robert  W.  Dowling  to 
draft  corrective  legislation  to  regulate 
the  signs  and  provide  access  to  the 
building  sides  they  cover. 

'Mile''  to  Victoria 

"The  Last  Mile,"  United  Artists'  re- 
lease, will  be  the  next  attraction  at 
the  Victoria  Theatre  here. 


WELL!  . 


Quote  of  the  Season : 
"Radio  and  television  are  still 
our  favorite  diversions  and  broad- 
casting is  our  favorite  industry." 
— Charles  A.  Alicoate,  executive 
publisher.  The  Film  Daily,  in  Ra- 
dio and  Television  Daily.  Febru- 
ary 2,  1959. 


Pocket  Books,  Fox  Plan 
Big  'Anne'  Promotion 

Pocket  Books  and  20th  Century- 
Fox  have  joined  forces  in  an  extensive 
radio  and  television  promotion  for 
George  Stevens'  "The  Diary  of  Anne 
Frank-." 

The  campaign  planned  for  the  film 
and  the  best-selling  pocket  book, 
which  calls  attention  to  the  Stevens' 
production  and  star  Millie  Perkins, 
will  be  inaugurated  within  the  next 
two  weeks,  several  weeks  in  advance 
of  the  Broadway  opening.  The  latter 
will  be  March  17  at  the  RKO  Palace 
here. 

'Read  the  Book— See  the  Movie* 

The  "Read-the-book— See  the  Mo- 
vie" slogan  will  be  capitalized  on  with 
a  complete  saturation  of  1-minute 
radio  spots  and  1-minute,  30-second 
and  15-second  spots  for  use  on  tele- 


13  More  to  Help  in 
'Oscar'  Promotion 

The  Council  of  Motion  Picture  Or- 
ganizations yesterday  announced  the 
names  of  13  additional  chairmen  and 
co-chairmen  of  committees  to  obtain 
exhibitor  cooperation  in  the  promotion 
of  the  Academy  Awards  telecast  on 
April  6. 

The  latest  appointments  include: 
Northern  California,  Irving  M.  Levin 
of  San  Francisco;  Delaware,  Lewis  S. 
Black  and  Edgar  J.  Doob  of  Wilming- 
ton; downstate  Illinois,  George  G. 
Kerasotes  of  Springfield;  Missouri,  Ed- 
ward B.  Arthur  of  St.  Louis;  Nebraska, 
Robert  R.  Livingston  of  Lincoln;  Ore- 
gon, Art  Adamson  of  Portland  and 
Dean  Matthews;  Western  Pennsyl- 
vania, Henry  Burger  of  Pittsburgh; 
North  and  South  Carolina,  Sam  Irvin, 
of  Asheville,  N.  C;  Tennessee,  Herbert 
R.  Levy  of  Memphis;  and  Washington, 
Fredric  A.  Danz  and  Will  J.  Conner  of 
Seattle. 


Name  Thana  Skouras 

Thana  Skouras  Associates  has  been 
retained  by  Arthur  Mayer  and  Arthur 
Knight  to  handle  the  editorial  re- 
search for  their  forthcoming  history 
of  United  Artists,  which  has  the  work- 
ing title  of  "The  Lunatics  Have  Taken 
over  the  Asylum."  The  book  is  for 
fall  publication  by  the  MacMillan 
Company. 


Atty.  Gene 


( Continued  from  page 
too  general  and  the  board  i 
have  given  themselves  wide 
inatory  powers  not  provided  ! 
he  asserted. 

The  board  may  delete  o 
from  motion  pictures,  the  atton 
eral  pointed  out,  "but  cannot 
—go  beyond  that  point." 

The  Anderson  move  was  p:i 
by  the  action  of  the  Trans-L 
tributing  Company  of  New 
prevent  the  censor  board  from 
childbirth  scenes  from  "The 
Dr.  Laurent." 


Court  'Hostility'  M; 
Doom  Ohio  Censoi 

Special  to  THE  DAILY 

COLUMBUS,  O.,  Feb.  2.-1 
preme  Court  "hostility"  to  film!: 
ship  might  kill  the  proposed  , 
scenity  Ohio  censorship  law  e| 
is  approved  by  the  state  leg1 
said  the  "Columbus  Dispatch 
editorial.  The  "Dispatch"  hi 
consistently  for  "limited"  film 
ship. 

The  bill  was  introduced  in  t 
Shaw,  Republican,  Columbus 
fines  obscenity  in  specific  ter 
sets  up  a  five-member  censor 
one  of  whom  would  be  a  rep  ! 
tive  of  the  film  industry.  Th 
bill  is  the  first  censorship  pro 
be  introduced  in  the  current 


Mrs.  Summer ville, 

TORONTO,  Feb.  2.  -  Two1 
after  the  death  of  her  exhibi 
band,  Mrs.  Alberta  Dean  S 
ville,  81,  died  at  her  home  h< 
a  long  illness.  Her  sons,  E 
William  Summerville,  both 
are   active   in  the  theatre 


NEW  YORK  THEA 


i — RADIO  CITY  MUSIC  Hi 

Rockefeller  Center  •  Ci  6-4600 

FRANK  SINATRA*  DEAN  M* 
SHIRLEY  MacLAINE 
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A  SOL  C.  SIEGEL  PRODUCTION  from  I 
and  GALA  NEW  STAGE  SPECTACi 


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introducing 

N  PIAZZA 


A  BARODA  PRODUCTION  Screenplay  bv  WENDELL  MAYES  and  HALSTED  WELLES 
Produced  by  MARTIN  JUROW  and  RICHARD  SHEPHERD  ■  Directed  by  DELMER  DAVES 


Jto  ffork  mmt$ . 


WELCH  WILL  ACT 
AS  JUDGE  IN  FILM 

Lawyer  Says  Role,  His  First, 
Is  Closest  He'll  Ever  Get 
to  Sitting  on  the  Bench 


By  A.  H.  WEILEB 

Joseph  N.  Welch,  who  has 
| categorically  denied  that  he  is 
jan  actor,  has  signed  to  appear 
in  his  first  acting  role.  The  Bos- 
ton lawyer  will  play  the  fea- 
tured role  of  a  judge  in  a  major 
motion  picture,  "Anatomy  of  a 
Murder." 

Mr.  Welch  achieved  nation- 
wide prominence  in  1954  as  the 
urbane  and  sagacious  counsel 
for  the  Army  in  the  hearings  on 
the  dispute  between  the  Army 
and  the  late  Senator  Joseph  R. 
McCarthy  before  the  Senate 
Permanent  Subcommittee  on 
Investigations. 

During  the  hearings,  watched 
by  vast  television  audiences,  the 
Army  contended  that  Senator 
McCarthy,  a  Wisconsin  Repub- 
lican, bad  sought  preferential 
treatment  for  an  aide,  G.  David 
Schine,  before  and  after  Mr. 
Schine  was  drafted.  Mr.  Welch's 
calm,  incisive,  legal  ripostes 
were  brought  to  bear  against 
Senator  McCarthy,  who  assert 


ed  that  the  Army  had  raisea  tne 
issue  to  force  him  to  ease  his 
investigation  of  Army  security 
measures. 

The  film  version  of  "Anatomy 
of  a  Murder,"  a  best-selling 
novel  by  Robert  Traver,  will  be 
produced  and  directed  by  Otto 
Preminger  on  location  in  Ish- 
peming  and  Marquette,  Mich., 
and  Hollywood  beginning  in 
March. 

The  Bench  Beckons 

Reached  at  his  home  In  Har- 
wich, Mass.,  yesterday,  the  68- 
year-old  lawyer  said  his  move 
had  been  fully  premeditated. 

"I  took  this  assignment  with 
a  sort  of  wrench  of  the  spirit," 
he  said,  "realizing  that  people 
would  say  that  I've  quit  being 
a  lawyer  to  become  an  actor. 
But,"  he  added  with  a  chuckle, 
"I  sensed  also  that  this  is  the 
closest  I'll  ever  come  to  being 
a  judge,  and  I  guess  this  is 
what  appealed  to  me." 

Although  he  would  not  divulge 
the  terms  of  his  contract,  Mr. 
Welch  conceded  that  he  was 
being  paid  "a  pleasant  sum" 
for  his  five-week  stint  in  motion 
pictures.  , 

Mr.  Welch  has  app'eared  in 
television  assignments  as  a 
commentator  on  programs  about 
the  Constitution  of  the  United 
States  and  the  Lizzie  Borden 
case  on  the  "Omnibus"  series. 

Robert  Traver  is  the  pen 
name  for  John  D.  Voelker,  who 
is  a  Supreme  Court  justice  in 
Michigan,  where  all  of  the  ac- 
tion in  the  film  takes  place. 


Heralb 


NEW^YORK 


©ribune 


FOUNDED  APRIL  10.  1841 


Mr.  Welch 

Goes  to  Hollywood 

"I'm  a  trial  lawyer,"  Joseph  N. 
Welch  once  said  when  approached 
by  a  TV  producer,  "and  there's  a 
slice  of  ham  in  every  trial  lawyer. 
He  might  not  be  any  good  if  that 
slice  of  ham  were  not  there.  But 
I'm  not  an  actor." 

The  remark  Is  modest,  but  few 
people  would  agree  with  it.  As  the 
Army's  counsel  during  the  televised 
McCarthy  hearings  of  1954,  Mr. 
Welch  disarmed  his  foes  not  only 
with  wisdom  and  wit,  but  with  subtle 
dramatic  skills.  In  the  arching  of 
an  eyebrow  he  could  expose  a  lie; 
In  the  inflection  of  his  voice  he  could 
turn  a  simple  question  Into  a  sharp 
weapon. 

It  was  no  accident  that  TV  made 
him  so  many  offers  after  the  hearings 
ended,  and  Mr.  Welch  obviously  rel- 
ished the  ones  that  he  accepted,  such 
as  the  "Omnibus"  programs  on  the 
Constitution,  capital  punishment  and 
the  Lizzie  Borden  trial.  On  them  he 
secured  his  place  as  a  national  sage 
while  the  other  principals  in  the 
McCarthy  fracas  dropped  out  of  the 
public  gaze. 


Now  Mr.  Welch  has  signed  to  play 
the  Judge  in  the  movie  version  of 
"Anatomy  of  a  Murder,"  which  will 
star  James  Stewart  and  Lana  Turner. 
The  book  has  all  the  popular  ingredi- 
ents, as  its  fifty-two  weeks  on  the 
best-seller  list  attest.  But  can  it 
match  the  McCarthy  hearings  for 
sheer  drama?  Probably  not.  Mr. 
Welch  on  a  Hollywood  set,  sitting  in 
his  mock  judicial  robes,  speaking  lines 
that  writers  have  contrived  for  maxi- 
mum thrills  and  suspense,  will  still 
find  the  movie  a  tame  charade, 
proving  the  old  adage  that  truth  is 
stranger  than  fiction. 

Of  course,  as  a  trial  lawyer  he  has 
known  this  all  along.  But  at  least  he 
will  have  the  new  experience  of  view- 
ing court  procedure  from  a  different 
side  of  the  bench,  for  he  has  never 
been  a  judge  before.  Nor  does  It  fall 
to  every  man  In  his  career  to  co-star 
with  Lana  Turner.  As  Mr.  Welch  said 
of  his  venture  into  commercial  tele- 
vision a  few  seasons  ago,  "It  Is  a  little 
champagne  added  to  an  old  man's 
life  after  he  has  been  eating  in 
cafeterias  for  years." 


A  NEW  CAREER?  Joseph  N.  Welch,  left,  Boston  at- 
torney,  who  will  play  a  judge  in  forthcoming  movie, 
"Anatomy  of  Murder,"  meets  his  producer-director,  Otto 
Preminger.  It  will  be  Mr.  Welch's  first  acting  role 


Newsweek 


New  Roles  During  the  dramatic  Army- 
McCarthy  hearings  of  1954,  the  Army's 
feisty,  witty  counsel,  Joseph  Nye 
Welch,  became  as  much  a  daytime  tele- 
vision personality  as  Arthur  Godfrey. 
Now,  the  68-year-old  Boston  barrister 
has  selected  another  medium— the  mov- 
ies. Welch  will  portray  a  judge  in  the 


film  adaptation  of  the  best-selling 
"Anatomy  of  a  Murder."  The  Iowa-1 
attorney,  who  has  appeared  on  tel  L 
sion's   "Omnibus"   several  times 
1954,  insists  that  he  isn't  as  good  an 
as  "director  Otto  Preminger  thinks.' 
he  said,  "I  sensed  that  this  is  the  clc 
III  ever  come  to  being  a  judge." 


JOSEPH 


"  "^  joins  JAMES  STEWART  •  LANA  TUR] 
EVE  ARDEN  •  james  daly  •  gi 


STARTS  SHOOTING  MID  N 


ri  WESTERN  UNION 

=  1  TELEGRAM 


PREMINGER 
WEST  55  ST. 

EXCITED  ABOUT  YOUR  IMAGINATIVE  CASTING 
iMED  LAWYER  JOSEPH  WELCH.  THIS  IS  THE  KIND  OF 
IANT  SHOWMANSHIP  OUR  INDUSTRY  NEEDS  AND 
S  TO  YOU  TO  PROVIDE. 

SOL  SCHWARTZ  PRESIDENT 
RKO  THEATRES 


^WESTERN  UNION 

TELEGRAM 


PREMINGER 
WEST  55  ST. 

LATEST  COUP  IN  CASTING  JOSEPH  WELCH  TO  PLAY 
UDGE  IN  "ANATOMY  OF  A  MURDER"  IS 
MANSHIP  IN  THE  FINEST  TRADITION.  IT  IS  A 
LUS  FOR  A  BIG  PICTURE. 

EDWARD  L.  HYMAN  VICE-PRESIDENT 
ICAN  BROADCASTING  CO.-PARAMOUNT  THEATRES.  INC. 


^1  WESTERN  UNION 

TELEGRAM 


''"""V 

OTTO  PREMINGER 
39  WEST  55  ST. 

DEAR  OTTO  WE  HAVE  READ  OF  THE  DRAMATIC  AND  IDEAL 
CASTING  OF  THE  HON.  JOSEPH  WELCH  FOR  AN  IMPORTANT 
ROLE  IN  "ANATOMY  OF  A  MURDER."  ONCE  AGAIN  YOU  HAVE 
SHOWN  IMAGINATION  AND  ORIGINALITY  IN  CONTRIBUTING 
TO  THE  BOX  OFFICE  POTENTIAL  OF  ONE  OF  YOUR  PRODUCTIONS. 
REGARDS.        EUGENE  PICKER   EXECUTIVE  VICE-PRESIDENT 
LOEW'S  THEATRES 


^WESTERN  UNION  mm 

TELEGRAM 


...   ^ 

OTTO  PREMINGER 

39  WEST  55  ST. 
CASTING  OF  JOSEPH  N.  WELCH  AS  JUDGE  IN  "ANATOMY 
OF  A  MURDER"  IS  CREATIVE  SHOWMANSHIP  OUR 
INDUSTRY  NEEDS.  WELCH  HAS  ESTABLISHED  HIMSELF 
AS  A  UNIQUE  PERSONALITY  IN  MILLIONS  OF  HOMES 
WHICH  SHOULD  BE  REFLECTED  IN  BOXOFFICE  RETURNS 
OF  PICTURE. 

HARRY  M.  KALMINE  VICE-PRESIDENT 
STANLEY  WARNER  THEATRES 


iGAZZARA  •  ARTHUR  O'CONNELL 
'  [T-  ORSON  BEAN  in  OTTO  PREMINGER'S  IkZQSS^  fM1 

Ijmbia  Pictures  Release 


Motion  Picture  Daily 


Tuesday,  February  3, 


AA's  Grosses 


(  Continued  from  page  1 ) 
ing  year,  making  15  to  17  themselves, 
and  the  remainder  by  independent  pro- 
ducers. Some  will  be  "blockbusters" 
but  Broidy  emphasized  the  need  for 
moderate  budgeted  pictures  with  what 
he  termed  a  "built-in"  gimmick.  He 
gave  as  an  example  '"The  House  on 
Haunted  Hill"  with  the  Emergo  gim- 
mick which  is  taking  phenomenal 
grosses  in  America.  It  shows,  he  add- 
ed, the  public  will  still  respond  to 
showmanship. 

Asks  Blood,  Sweat  and  Tears' 

He  concluded  with  an  appeal  for 
more  blood,  sweat  and  tears  in  the 
industry.  There  has  lately  been  plenty 
of  blood  and  tears  but  we  are  a  little 
short  of  sweat,  Broidy  said. 

With  Norton  Ritchey  he  goes  on  to 
Paris  to  line-up  an  Allied  Artists  pro- 
duction in  France  before  returning  to 
London  en  route  for  America. 


Imitation  of  Life 


Flick  in  Rep] 


(CONTINUED  FROM  PAGE  I) 


Russian  Film  Exchange 

(Continued  from  page  1) 
ternational  Education  at  the  Mayflower 
I  Intel  here. 

"I  think  the  film  industry  has  done 
a  good  job,"  the  Senator  said.  "1  think 
Eric  Johnston  should  be  commended 
instead  of  criticized  for  his  efforts. 

"I  think  we  ought  to  realize  that  it 
is  to  our  advantage  to  have  American 
films  shown  in  the  Soviet  Union. 

"If  American  films  are  good  enough 
for  you  and  for  me  and  for  our  chil- 
dren, then  why  not  for  the  Soviets? 

Praises  the  Quality 

"I  am  of  the  opinion  that  we  ought 
to  try  to  show  them  in  Russia.  Many 
of  these  films  are  top  grade  films. 
They're  not  rag-tag  B  fiilms.  They're 
Class  A  films,  the  best  that  you  can 
show. 

"Instead  of  having  the  film  industry 
beaten  over  the  head  because  it  has 
done  something  that  we  ought  to  have 
done  ten  or  15  years  ago,  I  think  the 
industry  ought  to  be  given  some  kind 
of  medal  for  its  services  bevond  the 
call  of  duty." 


Reserve  Decision 

{Continued  from  page  1) 
atrical  Corp.,  a  Stanley  Warner  sub- 
sidiary which  operates  the  Strand  and 
Embassy,  and  Peter  G.  Perakos,  op- 
erator of  the  Palace  and  Arch  Street, 
all  New  Britain  houses,  on  the  conten- 
tion that  presence  of  policemen  on 
duty  in  theatres  is  contrary  to  both 
federal  and  state  laws.  Judge  Shapiro 
has  ordered  opposing  counsel  to  file 
briefs  by  Feb.  11. 


spiritual  singer,  appearing  as  herself  in  the  funeral  sequence,  there  is  a 
plentiful  supply  of  meaningful  names  to  flash  before  the  eyes  of  the  public. 

Elaborately  produced  by  Ross  Hunter  and  directed  by  Douglas  Sirk, 
the  team  that  gave  theatre  owners  the  successful  modern  version  of  "Mag- 
nificent Obsession"  a  few  years  ago,  the  production  is  in  Eastman  Color 
and,  with  its  several  musical  embellishments  would  appear  to  offer  a 
built-in  opportunity  to  realize  some  extra  profits. 

The  modernized  screenplay  by  Eleanore  Griffin  and  Allan  Scott  retains 
the  basic  plot  ingredients,  specifically  the  young  Negress  who  wanted 
to  pass  as  white,  and  the  resultant  heartache  and  tragedy  that  was  visited 
upon  her  mother.  With  desegregation  developments  prominent  in  today's 
news,  this  racial  aspect  takes  on  a  topical  quality  and  audiences  will 
bring  to  it  heightened  interest  and  sympathy. 

The  authors  have  transformed  Miss  Turner's  role  into  that  of  an  actress 
who  climbs  to  stardom  with  the  aid  of  a  romance  with  a  playwright, 
played  by  O'Herlihv,  which  supplants  a  more  lasting  one  with  her  suitor 
of  the  early,  lean  years,  Gavin.  As  her  career  reaches  its  peak,  the 
camera  is  afforded  ample  opportunity  to  display  gowns  and  jewelry  in 
profusion. 

Miss  Turner  is  svelte  and  professional  as  the  young,  widowed  actress 
who  sacrifices  true  love  and  the  companionship  of  her  daughter  for  a 
career,  and  who,  when  in  need  of  both,  discovers  that  her  daughter  has 
grown  up  and  is  in  love  with  Gavin,  also. 

Miss  Moore,  as  Miss  Turner's  housekeeper,  is  fine  as  the  Negro  mother 
who  offers  her  rebellious  daughter  love  and  understanding,  and  is  repaid 
with  rejection  and  heartbreak.  Miss  Dee  and  Miss  Kohner  are  excellent 
in  their  roles  as  the  respective  daughters,  and  Gavin  as  Miss  Turner's 
patient  suitor,  and  Alda  as  her  romantically  inclined  agent,  give  excellent 
performances. 

Musically,  there  is  Mahalia  Jackson's  rendition  of  "Trouble  of  the 
World,"  a  spiritual,  and  there  is  "Empty  Arms,"  sung  by  Miss  Kohner, 
for  which  Arnold  Hughes  wrote  the  music  and  Frederick  Herbert  the 
lyrics.  And,  finally,  there  is  a  title  song  with  music  by  Sammy  Fain  and 
lyric  by  Paul  Francis  Webster,  sung  by  Earl  Grant. 

With  its  pre-sold  title  and  its  name  strength,  its  topical  values  and 
other  components  certain  to  help  generate  favorable  word-of-mouth,  the 
box  office  strength  of  this  attraction  should  be  considerable.  Exhibitors 
will  serve  themselves  well  by  getting  solidy  behind  it  with  all  the  promo- 
tion they  can  afford.  They  will  be  well  repaid. 

Running  time,  124  minutes.  General  classification.  Release,  in  April. 

Sherwin  Kane 


{Continued  from  page  1) 
why  Mr.  Clark  should  be  writing 
unsolicited,  open  letter,  which 
peared  in  the  press  before  I  rece 
it,  and  concerned  because  it  cont 
certain  distortions  of  facts." 

Dr.  Flick  pointed  out  that  he 
"especially  concerned"  about  CI; 
use  of  words  "compounding  a  felo 
"The  dictionary  defines  felony  ; 
'grave  crime',"  Dr.  Flick  said,  adi 
"I  have  committed  no  grave  cr 
nor  have  I  compounded  it.  I  ass 
that  Mr.  Clark  was  not  using  the 
in  the  invidious  sense. 

"This  shows  how  the  phrase  cai 
easily  misconstrued,  just  as  the 
notative  but  mistaken  meaning  of  ' 
sorship'  gives  that  term  an  implies 
of  opprobrium." 

"It  is  a  simple  statement  of  f; 
added  Dr.  Flick,  "to  say  I  am  supj 
ing  a  licensing  law  enacted  by 
legislature— the  representatives 
spokesmen  of  the  public,  in  1921, 
repeatedly  and  overwhelmingly  i 
dorsed  by  them  since  then,  de: 
the  efforts  of  those  opposing  re£ 
tion,  or  censorship." 

Sees  'More  Positive  Approach 

Flick  pointed  out  that  his  film 
ings  plan  had  never  been  offic 
approved  by  the  State  Educatio 
the  Board  of  Regents.  He  advai 
the  idea  because  of  the  "belief  it  w 
provide  a  more  positive  approac 
censorship,"  and  particularly  "i 
help  parents  to  determine  what 
children  should  see  on  the  screen 

Flick    emphasized    that,  d 
Clark's  statement,  he  had  not 
cized  the  Production  Code.  "I 
constantly  and  publicly  spoken 
immense  benefit  to  the  industry  ar 
the  public— benefits  which  the  pi 
probably  does  not  realize,  and  sh 
not  be  expected  to  appreciate  ' 
explained. 


Negroes  Defend  'Life*" 
Against  'Libel'  Charge 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  2.-Universal's 
"Imitation  of  Life"  was  defended  today 
by  several  prominent  Negro  newspa- 
permen after  it  had  been  denounced 
by  the  Los  Angeles  Tribune,  Negro 
daily,  as  a  "libel  on  the  Negro  race." 
The  Tribune  said  it  will  refuse  all  ad- 
vertising on  the  picture. 

Coming  to  the  defense  of  the  film 
were  Harry  Levitt,  Associated  Negro 
Press  and  dean  of  Negro  correspond- 
ents in  Los  Angeles;  Hazel  Washing- 
ton, Chicago  Defender,  and  "Doc" 
Young  of  L.  A.  Continental. 


New  Two-Year  Studio      'S'S-'  Overseas  Bow 

Labor  Agreement  Set 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  2.  -  A  new 
two-year  agreement  between  major 
studios,  TV  film  producers  and  film 
processors  with  the  IATSE  studio 
unions  was  concluded  here  at  the 
weekend. 

The  agreement  provides  for  a  21- 
cent  per  hour  increase  in  wages  and 
fringe  benefits:  an  increase  in  pay- 
ments into  the  industry  pension  plan; 
extension  of  health  insurance  to  re- 
tired employes  and  an  increase  in  life 
insurance  coverage  for  employes  from 


'Cinerama  Soutii  Seas  Advent, 
will  have  its  first  overseas  premie 
the  Teatro  Del  Este,  Caracas,  \, 
zuela,  on  March  29.  The  theati 
reported  to  be  already  sold  out  fo 
first  six  weeks  of  the  engagement 

$1,000  to  $2,500.  Payments  into 
health  and  welfare  fund  hereafter 
include  overtime  hours  worked  ir 
basis  of  computation. 

The  unions  may  reopen  the 
tract  on  the  issue  of  wages  onl 
the  event  the  Bureau  of  Labor  Si 
tics  cost  of  living  index  rises  5 
cent  or  more  above  the  Jan.  15, 
figure. 


THE  GEVAERT  CO. 
OF  AMERICA,  INC. 


Sales  Offices 
and  Warehouses 
at 


Photographic      materials  of     extraordinary  quality  for  over  half  a  century 


321  West  54th  Street 

New  York  19 
New  York 


6601  N.  Lincoln  Ave. 

Lincolnwood,  III. 
(Chicago) 


Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


P.  O.Box9161 

Denver 
Colorado 


A  Comp 
Line  of 
Professi< 
Cine  Fill 


I 


ijsday,  February  3,  1959 


Motion  Picture  Daily 


television  Jqday 


Tactic'  New  Series 
On  Cancer  Control  | 

number  of  celebrities  from  vari- 
Belds  of  the  entertainment  world, 
lding  Alfred  Hitchcock,  Steve 
n,  Ruth  Hussey,  Jim  Backus,  and 
1  and  Hari,  are  participating  in 
tic,"  a  weekly  program  of  6  half- 
TV  programs  on  cancer  control, 
le  series,  produced  by  the  Nation- 
roadcasting  Company  in  coopera- 
with  the  Educational  Television 
Radio  Center  and  the  American 
er  Society,  will  be  telecast  over 
JBC-TV  network  facilities  to  edu- 
jnal  stations,  beginning  Tuesday, 
10.  Other  NBC  affiliated  sta- 
will  carry  the  series  on  a  de- 
1  basis  at  later  dates. 

Press  Book  Included 

part  of  the  promotion  for  the 
a  press  book  similar  to  those 

for  motion  pictures  has  been 
H,  providing  thumbnail  sketches 
e  personalities  involved  and  de- 
1  information  on  the  series  itself. 


tor  Hits  Pay-TV  at 
eting  in  Atlanta 

•pecial  to  THE  DAILY 

LANTA,  Feb.  2.  -  "The  public 
ing  sold  a  pie  in  the  sky  in  the 
7V  situation,"  Sol  Taishoff,  editor 
mblisher  of  "Broadcasting  Maga- 
told  a  meeting  of  local  radio 
TV  people  here  recently, 
othing  should  be  done  to  black 
le  public's  reception  of  free  TV," 
off  said,  pointing  out  that  "free 
nd  pay  TV  cannot  exist  side  by 
'  Taishoff  quoted  NBC's  Robert 
»ff  as  saying  that  "  'if  pay  TV  is 
>rized  by  Congress  as  an  on  the 
avice,  NBC-TV  would  be  forced 
|  the  same  system,  and  would 
ibly  make  higher  profits'." 

ami  Channel  Six 
-  en  to  All  Bidders 

Special  to  THE  DAILY 

[AMI,  Feb.  2.-After  almost  two 
of  legal  hassles,  Miami's  televi- 
:  Channel  6  is  open  ot  all  applicants 
|  wish  to  bid  to  operate  it.  The 
Court  of  Appeals  Friday  sustained 
"ederal  Communications  Commis- 
which  assigned  Channel  6  to  the 
jii  area  April  25,  1957. 
_  -erico  Investment  Co.,  which  op- 
s  WITV  on  Channel  17  in  Ft. 
erdale,  an  ultra  high  frequency 
m,  contested  the  assignment  on 
;rounds  that  a  fifth  VHF  channel 
iami  modified  its  license.  Gerico 
contended  it  should  have  been  al- 
ii to  operate  on  Channel  6,  instead 
eing  forced  to  compete  for  the 
r  with  other  applicants. 

similar  and  earlier  appeal  by 
30  in  connection  with  Channel  7 
iami,  also  was  denied. 


Who's  Where 


Three  additions  have  been  made  to 
the  staff  of  Flamingo  Telefilm  Sales. 
Wells  Bruen,  who  resigned  from  Offi- 
cial Films,  will  serve  as  Flamingo's  re- 
gional sales  manager  working  from 
the  Dallas,  Tex.  office.  Sam  Steele,  Jr., 
who  has  been  with  Official  Films  for 
the  past  five  years,  also  joins  Flamingo 
as  regional  manager  for  the  Southern 
Division,  opening  new  offices  in  At- 
lanta. William  A.  Whalen,  whose 
background  includes  associations  with 
MPTV  and  Guild  Films,  joins  Flam- 
ingo's midwestern  sales  staff. 
□ 

Erwin  Needles,  formerly  director  of 
sales  for  WMBC-TV,  West  Hartford, 
Conn.,  and  at  one  time  vice-president 
and  general  manager  of  the  Julian 
Gross  Advertising  Agency,  Hartford, 
has  joined  Radio  Station  WMAS, 
Springfield,  Mass.,  as  commercial 
manager.  He  is  son  of  Henry  L.  Need- 
les, former  Hartford  district  manager 
for  Warner  Bros.  Theatres. 

□ 

The  Jack  Wrather  organization  has 
named  Jessica  Maxwell,  formerly  with 
TPA  in  production  and  casting,  as 
casting  director,  Walter  Kingsley, 
president  of  the  company,  announced. 

Conn.  Biff  Would  Aid 
Radio,  TV  'Immunity' 

Special  to  THE  DAILY 

HARTFORD,  Feb.  2.  -  Democratic 
Rep.  Louis  J.  Padula  of  Norwalk, 
Conn.,  has  introduced  a  measure  to 
grant  immunity  to  Connecticut  news- 
gatherers,  including  radio-TV  men, 
who  refuse  to  divulge  sources  of  in- 
formation. 

The  proposed  bill,  submitted  to  cur- 
rent state  legislative  session,  still 
gives  the  court  the  right  to  imprison 
persons  who  refuse  to  testify  before 
it,  but,  for  the  first  time,  excludes 
from  the  court's  jurisdiction  news- 
papermen and  newsmen  for  radio- 
television  stations. 

This  exception  reads:  "No  person 
engaged  in  the  work  of  gathering, 
compiling,  editing,  publishing,  dis- 
seminating, broadcasting  or  telecasting 
news  shall  be  committed  for  refusal 
to  disclose  the  source  of  information 
procured  by  him  for  such  publication, 
broadcasting  or  televising." 

Newman  Heads  Group 

HOLLYWOOD,  Feb.  2.  -  Samuel 
Newman  has  been  named  to  head  the 
television  film  negotiating  committee 
of  the  TV-radio  branch  of  The  Writers 
Guild  of  America,  West.  Others  in  this 
group  are  Morgan  Cox,  Lee  Berg,  Ollie 
Crawford,  Jerry  Gottler,  Hal  Fimberg, 
Orville  Hampton,  David  Harmon,  Kay 
Lenard,  Nate  Monaster  and  Stanley 
Niss.  The  present  TV-film  contract  ex- 
pires January  of  next  year. 


Expect  'Oscar'  Broadcast 
To  Reach  500,000,000 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  2.  -  Increase 
in  world-wide  coverage  of  the  Acad- 
emy Awards  broadcast  over  last  year's 
event  will  bring  the  total  saturation  on 
eyes  and  ears  close  to  one-half  a 
billion  people.  Additional  TV  and  ra- 
dio stations  in  U.S.,  Canada  and 
Alaska  will  augment  those  carrying 
the  program  in  previous  years. 


ACE  Committee 

( Continued  from  page  1 ) 
bian,  ACE  chairman.  The  executive 
committee  will  meet  Feb.  10,  and  the 
full  committees  on  Feb.  11. 

Telegraphic  invitations  to  attend  the 
meetings  went  to  committee  chairmen 
and  members  yesterday. 

Stating  that  "attendance  at  the  meet- 
ings is  important  to  formulate  a  pro- 
gram to  start  immediately  to  affect  the 
entire  future  of  the  motion  picture 
industry,"  Fabian  urged  attendance  of 
all  committee  members. 

'"The  fact  that  meetings  of  exhibi- 
tors have  been  held  in  16  exchange 
areas  with  complete  approval  of  the 
ACE  program,  without  one  dissenting 
vote  recorded,  indicates  to  us  that  we 
can  go  forward  with  our  program  with 
the  knowledge  that  we  have  the  com- 
plete confidence  of  exhibitors  through- 
out the  country,"  Fabian  said. 

"Area  co-chairmen  in  parts  of  the 
country  where  meetings  have  not  yet 
been  held,"  Fabian  said,  "have  been  in 
touch  with  ACE  headquarters  and  all 
have  indicated  that  exhibitors  in  their 
areas  are  enthusiastic  about  the  ACE 
program.  All  of  these  areas  will  hold 
local  ACE  meetings  very  soon. 

"Our  mid-February  meetings  will 
start  ACE  rolling  along  the  lines  indi- 
cated in  the  organizational  committee 


Rank  Outlines 


( Continued  from  page  1 ) 
"National  Release"  circuit,  along 
with  many  of  the  independents,  par- 
ticularly those  taking  films  made  by 
Twentieth  Century-Fox,  such  as  the 
Granada,  Essoldo,  Shipman  and  King 
circuits.  Fox  films  will  also  be  avail- 
able for  showing  on  the  "Rank  Re- 
lease" circuit. 

So  far,  there  is  no  plan  to  change 
the  names  of  cinemas,  nor  is  there 
any  financial  link-up  between  existing 
cinema  owners  or  groups. 

First  outward  sign  of  the  change 
to  the  public  will  be  the  emergence 
in  newspaper  advertisements,  partic- 
ularly in  the  London  area,  of  a  new 
circuit  called  the  "National  Release." 
Posters  and  other  media  will  also  be 
used  to  tell  patrons  how  the  new 
pattern  would  operate.  An  explana- 
tory leaflet  has  been  printed  for 
widespread  distribution. 

Points  to  'High  Class  Programs' 

"We  need  yoiir  help,"  Winckles 
said,  "to  establish  the  change  of  name. 
We  also  need  your  help  in  putting 
over  to  the  public  the  many  high 
class  programs  which  will  be  offered 
between  now  and  Easter  which  other- 
wise many  people  might  not  see." 

This  is  the  first  step  in  the  Rank 
rationalisation  scheme  which  in- 
volves the  closure  of  a  number  of 
"uneconomic"  cinemas.  Earlier,  the 
Rank  Organisation  thought  that 
around  80  cinemas  might  have  to  be 
closed  over  the  next  two  years  but 
now  it  is  thought  that  with  the  new 
film  distribution  pattern  the  number 
may  be  less— around  60. 

reports.  Whatever  is  necessary  to  put 
these  recommendations  into  action  will 
be  done  at  the  forthcoming  meetings, 
other  than  the  parts  of  our  program 
that  have  been  assigned  to  COMPO 
for  action,"  Fabian  concluded. 


BANTAM  BOOKS 
GOES  FOR  S  - 
GIB 

50,000  DEALERS  DISPLAY       J  >  ^ 

NEW  EDITION  THAT  SELLS 
COLOMBIA'S  'NEW  FACES' 
PRESENTATION! 


CiNemaScopE 
EASTMAN  COLOR 


Sandra  Dee  •  cliff  Robertson  • james  Darren 

THE  FOUR  PREPg 


ARTHUR  O'CONNELL  '7orSrSe 


ijy  GABRIILLE  UPTON  - 


„:  t  v  FREDERICK 


RACHMIL  •  Duelled  t 


The  industry  goes  for  GIDGET  for  Easter! 


s 


Motion  Picture  Daily 


Tuesday,  February  3 


Republic's  Outlook 
Bright,  Says  Yates 


Republic  Pictures,  which  had  a  net 
loss  of  $1,362,000  in  fiscal  1957, 
earned  about  $1,500,000  in  the  year 
ended  Oct.  26,  H.  J.  Yates,  president, 
told  the  Wall  Street  Journal.  He  added 
that  the  outlook  for  the  company, 
which  eliminated  theatrical  film  pro- 
duction last  year,  was  the  best  it  has 
been  in  many  years. 

Yates  said  218  post-1948  features 
being  leased  to  television  will  bring 
in  between  $16  million  and  $20  mil- 
lion in  the  domestic  market  at  the 
rate  of  about  $2  million  per  year.  Pre- 
'48  films  being  rented  to  TV  should 
amount  to  about  $4  million  in  the 
next  three  years,  he  said.  Income 
from  foreign  rentals  of  theatrical  films 
is  expected  to  bring  in  about  $50,000 
weekly. 

Holding  50  Post-'48  Films 

About  50  post-'48  films  remain  in 
Republic's  vaults,  he  said,  and  will 
not  be  turned  over  to  TV  for  another 
year  or  so.  Yates  said  rental  of  studio 
space  to  TV  film  producers  is  at  a 
peak,  and  Republic's  Consolidated 
Laboratories  and  moulded  plastics 
business  are  doing  well.  He  said  it 
cost  $2  million  in  fiscal  1958  to  liquid- 
ate Republic's  theatrical  motion  pic- 
ture business. 


New  Films  Impress  Vogel  sdig  Pickets  fox  St 


Tri-States  Signs 

(Continued  from  page  1) 
dates  vary  from  city  to  city,  contracts 
providing  for  one-man  service  have 
been  ratified  for  Tri-States  theatres 
in  Kansas  City,  Omaha,  Des  Moines, 
Davenport,  Rock  Island  and  Sioux 
City. 

The  two-man  shift  in  the  booth  has 
been  a  long-time  controversial  issue, 
projectionists  maintaining  that  it  was 
a  necessity  for  deluxe  operations, 
while  managements  have  claimed  it 
was  merely  a  hangover  from  the  days 
of  sound-on-disc,  and  that  the  prac- 
tice with  present-day  equipment  is 
wasteful. 

In  Kansas  City,  the  new  contract 
was  jointly  negotiated  by  representa- 
tives of  Loew's,  Fox-Midwest,  and 
Tri-States. 


Associated  British 

( Continued  from  page  1 ) 
predicted  in  a  letter  to  stockholders. 
Net    profit    before    taxes    for  the 
previous     year     was  £2,823,575 
($7,906,010). 

Sir  Philip  pointed  out  that  in  view 
of  various  capital  commitments  and 
development  projects,  it  would  be  im- 
possible, at  this  stage,  to  estimate 
what  sums  will  have  to  be  reserved 
out  of  net  taxed  profits  for  these  pur- 
poses. 

Earlier  this  month,  the  corporation 
declared  an  interim  dividend  of  20 
per  cent,  as  against  7Vz  per  cent  in 
the  previons  year.  Total  dividend  in 
that  year  was  30  per  cent.  In  addition 
to  its  chain  of  375  theatres,  ABPC  op- 
erates as  weekend  program  contractor 
to  commercial  TV  stations. 


( Continued 

said,  is  "Ben  Hur,"  of  which  he  saw 
four  hours  of  footage.  On  the  basis 
of  the  viewing  Vogel  predicted  it  will 
be  "one  of  the  greatest  achievements 
in  motion  picture  history." 

Other  new  films  viewed  by  Vogel 
included  "The  Mating  Game,"  "Count 
Your  Blessings,"  "The  World,  the 
Flesh  and  the  Devil,"  "Green  Man- 
sions," and  "The  Beat  Generation." 

'Ben  Hur'  for  Fall  Release 

With  studio  head  Sol  C.  Siegel  and 
studio  administrator  Ben  Thau,  Vogel 
discussed  plans  for  the  final  editing 
and  scoring  of  "Ben-Hur,"  which  is 
scheduled  for  release  in  the  Fall.  Wil- 
liam Wyler,  who  directed  the  picture 
in  Italy,  is  due  to  arrive  from  Rome 


from  page  1) 

within  the  next  three  weeks  to  con- 
tinue supervision  of  the  final  stages 
of  the  production. 

During  his  stay,  Vogel  also  covered 
with  Siegel,  Thau  and  other  studio 
executives,  plans  for  launching  a 
number  of  important  new  film  proj- 
ects, in  the  next  several  weeks  in- 
cluding "Never  So  Few,"  "It  Started 
With  a  Kiss"  and  "The  Wreck  of  the 
Mary  Deare." 

Release  Plans  in  Work 

Upon  his  return  to  New  York 
Vogel,  with  general  sales  manager 
Jack  Byrne  began  mapping  out  plans 
for  the  pictures  to  be  released  by 
the  company  between  now  and  the 
end  of  August. 


New  Location  Slated  for  Ohio  FlliU' 


Grand  Junction  Drive-In 

Special  to  THE  DAILY 

DENVER,  Feb.  2.-The  Starlite 
Drive-In  Theatre,  the  first  drive-in 
constructed  in  Grand  Junction,  Col., 
has  been  sold  by  Lloyd  Files,  owner, 
to  William  More,  who  also  operates  the 
Uranium  Drive-in,  Naturita.  Situated 
on  the  outskirts  of  town,  the  Starlite 
is  hemmed  in  by  construction  and  the 
rapid  growth  of  the  community. 

As  a  result,  More  will  move  all 
equipment,  screen  tower  and  all,  to  a 
new  location  at  the  opposite  end  of 
town.  He  hopes  the  move  can  be  made 
in  time  for  spring  re-opening,  some- 
time in  March. 


Files  Anti-Trust  Suit 

Independent  Theatres,  Inc.,  circuit 
operating  seven  theatres  in  the  Chat- 
tanooga, Tenn.,  area,  yesterday  filed  in 
Federal  Court  here  an  anti-trust  suit 
charging  discrimination  against  its 
theatres  in  favor  of  those  of  American 
Broadcasting-Paramount.  Suit  seeks  to 
enjoin  the  defendants  from  the  alleged 
"monopoly"  and  asks  $3,100,000  in 
damages.  Defendants  are  Citation 
Films,  Inc.,  AB-PT,  Wilby-Kincey 
Service  Corp.,  and  these  distributors: 
20th  Century-Fox,  Paramount,  Warner 
Bros.,  Loew's,  and  Universal. 


(Continued  from  page  1) 
law  firm,  filed  the  suit  against  10 
state  and  former  state  officials.  The 
action  follows  a  similar  suit  filed 
several  weeks  ago  by  Paramount  Film 
Distributing  Corp.  Paramount  sought 
$55,846  in  back  censor  fees. 

The  Fox  suit  covers  the  period  from 
the  company's  founding  until  1954. 
The  Paramount  suit  covers  a  three- 
year  period  ending  in  1954. 

Cinerama  to  Close 
At  Toronto  Theatre 

Special  to  THE  DAILY 

TORONTO,  Feb.  2.  -  Cinerama 
will  close  here  at  the  University  Thea- 
tre at  the  end  of  March,  with  the 
expiration  of  the  lease.  The  operation 
began  in  Toronto  in  September,  1957, 
when  $120,000  was  expended  on  al- 
terations to  the  theatre.  The  present 
film,  "South  Seas  Adventure,"  opened 
Nov.  26,  1958,  and  has  been  playing 
to  good  business. 


Jean  Kennedy  Feted 

DETROIT,  Feb.  2.  -  Jean  Ken- 
nedy, advertising  and  publicity  direc- 
tor of  the  Fox  Theatre  here  for  the 
past  five  years,  was  tendered  a  fare- 
well luncheon  by  critics  and  asso- 
ciates prior  to  her  departure  for  New 
York,  where  she  will  join  David  Sus- 
kind's  Talent  Associates. 


'Sinbad'  Holding  Over 

Columbia's  "The  7th  Voyage  of 
Sinbad"  is  doing  top  business  at  two 
Loew's  theatres  in  the  metropolitan 
area— the  Metropolitan  in  Brooklyn 
and  the  Jersey  City  theatre.  At  the  first 
house  it  did  $20,470  for  the  first  five 
days  of  opening  week  and  $20,470  at 
the  other  for  the  same  period.  The 
film  is  holding  at  both  for  second 
weeks  and  the  grosses  prove,  the  com- 
pany said,  that  the  picture  is  holding 
up  for  regular  as  well  as  holiday  runs. 

Houston  Likes  'Rally9       Hawks  Slate  for  WB 

The  strong  box-office  pace  of  Leo 
McCarey's  "Rally  Round  the  Flag, 
Boys!"  is  being  maintained  in  Houston 
where  the  20th-Fox  release  grossed 
$13,188  on  Thursday  and  Friday  at 
the  Metropolitan  Theatre  there. 


'Beauty'  Scores  in  L.A 

Walt  Disney's  "Sleeping  Beauty," 
in  its  first  four  days  at  the  Fox  Wil- 
shire  Theatre,  Los  Angeles,  grossed 
$25,000,  according  to  figures  released 
here  last  night  by  Buena  Vista.  The 
picture  opened  Friday  at  the  big 
Coast  house. 


HOLLYWOOD,  Feb.  2.  -  Howard 
Hawks  will  make  several  important 
films  for  Warner  Brothers,  it  has  been 
announced  by  Jack  L.  Warner,  pres- 
ident. The  first  will  be  "Gold  of  the 
Seven  Saints." 


In  Dispute  Over  Al< 

Following  a  breakdown  of  n| 
tions  yesterday  between  Screen 
tors  International  Guild  and 
Productions  arising  from  the  ei 
ment  of  Delbert  Mann,  non-nj 
of  SDIG,  as  director  of  "Middle  j 
Night,"  now  concluding  shooting 
at  the  Fox  Movietone  studioi 
Street  and  10th  Avenue,  the  gui 
ed  to  establish  a  picket  line 
studio  starting  at  7  A.M.  this 
ing. 

Picketing  originally  had  been 
uled  to  start  at  the  studio  ye: 
but  a  postponement  was  agreec 
in  order  to  allow  time  for  Comir . 
er  J.  R.  Mandelbaum  of  the  F 
Mediation  and  Conciliation  Ser 
arrive  at  a  settlement.  Negotiat ; 
that  end  yesterday  proved  futili 

Claims  Outside-Cal.  Jurisdici 

SDIG,  which  claims  jurisdictit ; 
all  directors  outside  of  Californ 
been  seeking  a  contract  wik 
Screen  Directors  Guild  in  Hoi' 
which  would  provide  for  r|<| 
rights  of  all  members  of  both 
to  employment  in  Hollywood  c 
where.  In  the  absence  of  such 
tract,  SDIG  holds  that  Mann,  di 
"Middle  of  the  Night,"  must 
member  of  SDIG  to  pursue  his 1 
here. 


NTA  Registers  56,( 
Common  Shares  at 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  2.-N 
Telefilm  Associates  has  register 
000  outstanding  common  shan 
the  Securities  and  Exchange  C 
sion.  The  shares  are  owned  by 
Broadcasting  Corp.,  former  ov 
Minneapolis  television  station 
TV,  purchased  by  NTA  some 
ago. 

Family  Broadcasting  Corp. 
would  transfer  22,222  shares 
Minneapolis  Tower  Co.,  to  w 
owes  $200,000.  Another  29,306}; 
will  be  exchanged  for  20,933  si 
its  Class  A  common  at  the  rate 
shares  for  one. 

Family  said  it  has  no  plans  : 
position  of  the  remaining  shar 
ered  by  the  registration  statemt 
that  it  might  sell  them,  exchang 
for  debentures  and  warrants 
tional  Theatres,  or  transfer  ther 
stockholders  on  liquidation.  1 

National  Theatres  has  propo 
quisition  of  NTA. 

'Fisherman'  May  P 
On  Two-a-Day  Poli 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  2.-W; 
ney's  "The  Big  Fisherman,"  w 
now  being  edited,  may  be  rele; 
a  hard-ticket,  two-a-day  polii 
summer,  Irving  Ludwig,  gener; 
manager  of  Buena  Vista,  saic 
Ludwig  has  been  on  the  Coast 
premiere  of  "Sleeping  Beauty 
a  week  of  conferences  on  rel< 
upcoming  films.  He  returns  ti 
York  tonight. 


5,  NO.  23 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  FEBRUARY  4,  1959 


TEN  CENTS 


tate-Wide  Meet 


Prospect  is  Bright  for  U.  S.  Films        With  Cinemascope 
hibitors  in  Abroad,  Commerce  Department  Says  Fox  Restores 


egon  Map 
k  TV  Battle 


Plans  to  Send 
'ation  to  Washington 

Special  to  THE  DAILY 

fFLAND,  Ore.,  Feb.  3.-Oregon 
are  united  in  their  deter- 
in  to  battle  against  toll-televi- 
1  decided  at  a  state-wide  meet- 
to  send  a  delegation  to  Con- 
legislation  on  the  issue  comes 
vote. 

meantime  the  exhibitors  are 
letters  to  their  Senators  and 
smen  in  support  of  bills  that 
?n  introduced  to  curb  toll-TV. 
pecial  meeting  of  exhibitors  on 
e  was  called  amid  unconfirmed 
:hat  steps  were  being  taken  to 

permit  to  operate  a  pay-TV 
t  one  of  the  cities  in  this  state, 
g  exhibitors  at  the  meeting 
re  Portland  Mayor  Terry  D. 
City  Commissioner  Ormond 
id  County  Commissioner  Al 


.  Light  man,  Jr.  New 
o  Theatres  Head 

•Special  to  THE  DAILY 

PHIS,  Feb.  3.-M.  A.  Light- 
,,  was  today  elected  president 
,o  Theatres,  Inc.,  to  succeed 
sr,  the  late  M.  A.  Lightman, 

rd  Lightman,  his  brother,  and 
Levy  were  elected  vice- 
ts.  Edward  P.  Sapinsley  was 
'secretary-treasurer  and  Her- 
i-hn  assistant  secretary-treas- 


man  Asks  Pay-TV 
se  in  Palm  Springs 

am  THE  DAILY  Bureau 

YWOOD,  Feb.  3.  -  Carl 
h,  who  only  recently  sold  his 
-ent  interest  in  Telemeter  to 
pt,  has  reportedly  asked  the 
rings  board  of  supervisors  to 
Continued  on  page  7) 

S/ON  TODAY— page  7 


By  J.  A.  OTTEN 

WASHINGTON,  Feb.  3.-The  outlook  for  U.S.  films  abroad  in  1959  is 
"bright,"  with  several  recent  developments  expected  to  benefit  business  in 
foreign  countries,  the  commerce  Department  reported. 

  An  exhaustive  survey  of  overseas 

business  by  film  chief  Nathan  D. 
Golden  said  the  popularity  of  U.S. 
films  with  foreign  audiences  con- 
tinued strong  in  1958.  The  industry's 
high  1957  output  of  some  325  fea- 
tures reached  the  foreign  market  in 
1958,  earning  about  $215,000,000  eli- 
gible for  remittance,  about  the  same 
as  in  1957,  Golden  declared. 

During    1958,    U.    S.  production 
{Continued  on  page  2) 


Set  Plans  to  Promote 
'Oscar'  on  TV  and  Radio 

Special  plans  to  promote  the  up- 
coming Academy  Award  telecast 
through  tie-ins  with  television  and 
radio  stations  were  mapped  at  a 
meeting  here  yesterday  of  the  radio 
and  TV  coordinating  group  of  the 
MPA  advertising  and  publicity  direc- 
tors committee. 

Four  programs  in  particular  were 
approved  and  started.  Included  are: 

To  spot  industry  individuals  on 
panel  shows; 

To  have  film  stars  communicate  by 
(Continued  on  page  7) 

Report  Progress  on 
ASCAP  Consent  Decree 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  3.  -  Rep. 
Roosevelt  (D.,  Calif.)  said  the  Justice 
Department  has  assured  him  it  is  mak- 
ing very  satisfactory  progress  in  its 
current  talks  looking  toward  a  tough- 
er consent  decree  with  the  American 
Society  of  Composers,  Authors  and 
Publishers. 

Roosevelt  was  chairman  of  a  House 
Small  Business  Subcommittee  which 
criticized  Justice  originally  for  not  be- 
ing tough  enough  with  ASCAP  and 
(  Continued  on  page  8 ) 


Seek  Added  Powers 
For  Trust  Division 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  3.-Attorney 
General  Rogers  today  submitted  to 
Congress  legislation  to  strengthen  the 
powers  of  the  Anti-trust  Division. 

All  the  proposals  were  in  the  Ad- 
ministration program  in  previous 
(Continued  on  page  8) 

Disney  14-Week  Profit 
Shows  Rise  Over  1958 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  3.-Consoli- 
dated  net  profit  of  Walt  Disney  Pro- 
ductions and  domestic  subsidiaries  for 
the  14-week  quarter  ended  [an.  3, 
1959,  was  $629,838,  equal  to  40  cents 
a  share  on  the  1,581,011  common 
(Continued  on  page  8) 


REVIEW: 

Compulsion 

Zanuck — 20th- Fox — CinemaScope 


Fashioned  in  the  shape  of  an  ordinary  thriller,  this  carefully  polished, 
delicately  crafted  and  beautifully  fitted  production  departs  from  the 
ordinary  formula  and  comes  to  the  screen  as  a  compelling,  suspenseful 
melodrama.  Credit  would  be  hard  to  distribute.  It  is  Richard  Zanuck's 
first  production,  after  some  training  with  his  father's  independent  pro- 
duction company  but  it  bears  no  mark  of  the  unsure  or  the  non-profes- 
sional. The  direction,  by  Richard  Fleischer,  is  sharp  and  aimed  at  build- 
ing both  the  horror  of  the  basic  story  and  the  suspense  revolving  around 
the  fate  of  the  principal  characters.  The  performances,  especially  those 
by  Dean  Stockwell  and  Bradford  Dillman  as  the  two  leads  and  most 
( Continued  on  page  8 ) 


Emphasis  on 
Stereo  Sound 


Company  Will  Make  True 
Stereo  Prints  Available 

By  GEORGE  SCHUTZ 

Stereophonic  sound  has  been  restored 
to  its  original  status  as  a  companion 
technique  of  CinemaScope  in  action 
taken  by  20th  Century-Fox  following 
the  company's  recent  joint  New  York- 
Hollywood  conference,  conducted  by 
Buddy  Adler,  head  of  production,  at 
the  studio.  It  is  being  adopted  as  regu- 
lar practice  with  pictures  currently  in 
production. 

It  is  further  pointed  out  that  the 
new  recording  will  be  more  truly 
stereophonic  than  that  heretofore  em- 
ployed. Separation  of  single-channel 
recordings  to  produce  three  tracks 
( "pan-potting"' )  is  being  reduced  to 
a  practical  minimum.  Regularly,  each 
track  will  represent  its  own  recording 
channel. 

Commenting  on  the  action  in  New 
(  Continued  on  page  8 ) 

MCA  Formally  Acquires 
U-l  Studios  Monday 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  3.  -  Music 
Corporation  of  America  is  planning  to 
take  over  its  acquisition  of  the  Uni- 
versal-International studios  on  Mon- 
day, following  the  completion  of  its 
escrow  agreement  this  Friday. 

Universal  will  coordinate  its  ac- 
tivities in  space  condensed  to  tirree 
buildings  and  12  executive  bungalows, 
with  MCA  taking  over  the  main  ad- 
ministration building,  commissary, 
(Continued  on  page  7) 


Six  Regional  Premieres 
For  'Orchid'  This  Month 

Paramount's  "The  Black  Orchid," 
which  has  its  world  premiere  at  the 
Arcadia  Theatre  in  Philadelphia  to- 
day, will  follow  with  regional  pre- 
mieres in  five  other  major  cities  this 
month.  The  film  is  a  March  release. 

A  number  of  the  regional  premieres 
(Continued  on  page  8) 


2 


Motion  Picture  Daily 


Wednesday,  February  4 


PERSONAL 
MENTION 


Burton  E.  Robbins,  vice-president 
of  National  Screen  Service  in  charge 
oi  sales,  and  Jerome  P.  Phillips, 
NSS  counsel,  will  leave  New  York  to- 
day for  Rome. 

• 

Charles  Simonelli,  Universal  Pic- 
tures Eastern  advertising  -  publicity 
manager,  is  in  Philadelphia  today  from 
New  York.  He  will  be  in  St.  Louis  on 
Friday,  and  in  Atlanta  next  Tuesday. 
• 

Robert  K.  Shapiro,  managing  di- 
rector of  the  Paramount  Theatre,  re- 
turned to  New  York  yesterday  from 
the  Coast. 

• 

Georges  Auric,  president  of  the 
French  Society  of  Authors,  Composers 
and  Publishers,  has  arrived  in  Holly- 
wood from  Paris.  He  is  accompanied 
by  Jacques  Enoch,  general  secretary; 
Leon  Malaplate,  general  manager, 
and  J.  L.  Tournier,  delegate  from  the 
French  Society  to  Ascap. 

• 

Mel  Shavelson  and  Jack  Rose, 
Paramount  producers,  have  returned  to 
New  York  from  Italy. 


Irving  R.  Ludwig,  president  of 
Buena  Vista;  James  O'Gaba,  Eastern 
division  manager,  and  Jesse  Chinich, 
Western  division  manager,  have  re- 
turned to  New  York  from  Hollywood. 
• 

Trevor  Howard  will  return  to  New 
York  from  Australia  todav  via 
B.O.A.C. 

• 

Philip  Gerard,  Universal  Pictures 
Eastern  publicity  manager,  will  leave 
here  today  for  Key  West,  Fla. 
• 

Sam  Spiegel,  producer,  will  leave 
here  on  Sunday  for  London. 
• 

William  Castle,  producer-director, 
arrived  here  vesterdav  from  the  Coast. 


Two  'W  Dividends  on 
Cumulative  Preferred 

The  board  of  directors  of  Universal 
Pictures  has  declared  a  dividend  of 
$3.1875  per  share  on  the  4V4  per  cent 
cumulative  preferred  stock  of  the 
company,  in  full  payment  of  all  ar- 
rears of  dividends  on  said  stock;  and 
in  addition  has  declared  a  regular 
quarterly  dividend  of  $1.0625  per 
share  on  said  stock. 

The  dividends  are  payable  March 
2,  1959,  to  stockholders  of  record  on 
Feb.  16,  1959. 


'House'  Sets  Records 
With  Use  of  Emergo 

"House  on  Haunted  Hill"  has  set 
another  boxoffice  record,  Morey  R. 
Goldstein,  vice-president  and  general 
sales  manager  of  Allied  Artists,  has 
announced.  The  new  boxoffice  figure 
was  set  at  the  Paramount  Theatre  in 
Boston,  where  the  William  Castle- 
Robb  White  Production  brought  in 
$16,408  in  five  days.  The  picture,  with 
the  new  theatre  device,  Emergo,  is 
being  held  for  a  second  week. 

Early  boxoffice  reports  from  other 
houses,  all  of  which  used  Emergo,  in- 
dicate excellent  business.  These  in- 
clude the  Capitol,  Jackson,  Mich.,  with 
$4,793  for  the  first  four  days;  the  Capi- 
tol, Kalamazoo,  Mich.,  $4,700  for  the 
first  four  days;  Muskegon,  Mich.,  $3,- 
846  in  the  first  four  days;  the  Strand, 
Pontiac,  Mich.,  $4,966,  in  the  first 
three  days;  the  Gladmer,  Lansing, 
Mich.,  $4,980  in  the  first  three  days; 
the  Bijou,  Battle  Creek,  Sunday  open- 
ing alone,  $1,751,  and  the  Capitol, 
Flint,  Mich.,  Sunday  opening  $4,211. 

Swimsuit  Tie-Up  Set 
For  Columbia's  'Gidget' 

A  tie-up  between  Columbia  Pictures 
and  Rose  Marie  Reid,  will  result  in  a 
national  promotion  for  Columbia's  fea- 
ture film,  "Gidget"  and  the  swimsuit 
company's  junior  line. 

Keynoting  the  campaign  will  be  a 
double-truck  full  color  ad  in  the  April 
issue  of  "Seventeen,"  with  Sandra  Dec, 
star  of  "Gidget"  pictured  in  Rose  Marie 
Reid  junior  swimsuits,  in  each  case 
photographed  with  James  Darren,  one 
of  her  co-stars  in  the  film.  Reprints 
of  the  ads  will  form  the  basis  of  win- 
dow and  counter  displays  for  thou- 
sands of  retail  outlets  across  the  coun- 
try. In  addition,  the  ad  will  be  con- 
verted into  a  mailing  piece  to  be  used 
by  department  stores. 

' Penny packer''  to  Open 

Twentieth  Century-Fox's  "The  Re- 
markable Mr.  Pennypacker"  will  be- 
gin its  New  York  engagement  Feb.  20 
at  the  Paramount  Theatre.  The  picture 
follows  "The  Inn  of  the  Sixth  Happi- 
ness" into  the  Broadway  showcase, 
which  will  have  had  a  10-week  run. 


OPENING  GUN 
ON  'ANNE  FRANK' 

AN  advance  view  of  a  full-page  ad- 
vertisement which  is  Twentieth- 
Century  Fox's  opening  an- 
nouncement of  "The  Diary  of  Anne 
Frank,"  scheduled  for  puhlication  in 
Sunday's  New  York  Times,  prompts 
a  wish  to  exclaim  aloud.  .  .  . 

Here  is  an  advertisement  of  beau- 
ty and  power,  the  artifact  of  Charles 
Einf'eld  and  his  staff.  It  is  a  piece  of 
copy  which  may  rightfully  take  a 
position  in  the  upper  echelon  of  dis- 
tinguished contemporary  advertis- 
ing. It  has  that  eloquent  power  and 
appeal  of  simplicity,  yet  it  is  suf- 
ficiently detailed  to  communicate 
in  association  with  the  title  of  the 
picture  a  considerable  story. 

It  is  an  advertisement  that  will 
linger  in  the  minds  of  those  who  see 
it  and  also  long  remain  in  the  an- 
nals of  distinguished  motion  picture 
advertising. — M.Q. 


Green,  Tomlinson  Stock 
Sales  Reported  to  SEC 

The  Securities  and  Exchange  Com- 
mission report  issued  yesterday  cov- 
ering December  transactions  shows 
that  during  that  month  Stryker  and 
Brown,  investment  company,  dis- 
tributed its  entire  holdings  of  150,035 
shares  of  Loew's,  Inc.,  stock  among 
its  partners  in  proportion  to  their 
interest  in  the  firm.  The  transaction 
represents  no  change  in  beneficial 
ownership  by  Louis  A.  Green,  a 
partner  in  Stryker  and  Brown  and  a 
former  Loew's  director,  the  company 
said. 

Green  reported  he  acquired  90,021 
shares  under  the  distribution. 

Joseph  Tomlinson,  also  a  former 
director  of  Loew's  reported  the  sale 
of  71,200  shares  of  Loew's  stock,  re- 
ducing his  holdings  to  78,800  shares. 

Nathan  Cummings  and  Paul  Nath- 
anson  acquired  their  235,000  shares 
of  Loew's  stock  during  December. 


'Hercules'  to  Loew's  Int'l 

Loew's  International  has  signed  with 
Embassy  Pictures  Corp.  to  distribute 
the  latter's  "Hercules"  in  South 
Africa,  Australia,  New  Zealand,  Chile, 
Puerto  Rico  and  the  Dominican 
Republic. 


Tickets  for  i Anne' 

Tickets  will  go  on  sale  Friday  (6)  at 
the  RKO  Palace  Theatre  boxoffice  here 
for  George  Stevens'  "The  Diary  of 
Anne  Frank,"  which  will  be  world  pre- 
miered March  17  at  the  Broadway 
showcase.  All  seats  are  reserved  for 
the  20th  Century-Fox  release,  which 
will  be  limited  to  10  showings  each 
week. 


Prospect  ilo 


(Continued  from  page  1) 
dropped  to  225  features,  he  cont; 
"but  the  foreign  release  in  19591 
number  of  higher-budget,  epii 
films  is  expected  to  uphold  U.  S 
earnings."  A  new  Italian  film 
ment  and  the  raising  of  admj 
prices  in  Argentina  and  Brazi; 
also  benefit  U.  S.  companies,  i 
stated. 

"Competition  from  foreign  filn 
pecially  British,  French  and  Itj 
is  increasing,"  Golden  said.  "To 
tain  foreign  trade  at  its  presentl 
level,  the  U.  S.  industry  mustJ 
tinue  to  export  high-quality  filif 
top  entertainment  value  and  ta 
cal  excellence." 

Generally  Well  Received  1 

The  commerce  report  said  I 
companies  are  facing  import  ql 
playing  time  restrictions  and 
steps  aimed  at  helping  native 
dustries,  and  also  have  problem; 
ing  from  foreign  exchange,  tax 
censorship  difficulties.  Nonethel 
said,  film  officials  returning 
abroad  report  that  U.  S.  film 
being  well  received  in  almost  a 
eign  markets. 

Golden  said  it  was  "difficult 
diet"  the  impact  of  the  Eur 
Common  Market  on  U.  S.  fib 
tribution.  He  hailed  the  recent 
sian-American  film  agreement  a; 
of  the  most  significant  develop 
during  1958." 

Other  comments  in  the  rep< 

Europe:  Annual  remittances 
the  British  film  agreement  ar 
pected  to  be  about  $25,000,000 
film  representatives  in  Paris  are 
ried  that  increased  French 
over  film  distribution  might  be 
to  benefit  only  those  producers 
cooperative  in  leaving  earnin 
France  or  distributing  French  fi 
the  U.  S.  Assurances  have  been 
that  Germany  will  not  reduc 
number  of  U.  S.  films  permitl 
enter  the  Federal  Republic, 
problems  in  Denmark  and  Spair 
apparently  been  settled. 

Latin  America:  Opportunity 
pansion  appears  promising,  wit! 
TV  competition  and  high  U.  Sj 
popularity.  A  January  decrJ 
Brazil  raising  admission  price  c] 
will  help  substantially,  as  di 
October  decree  lifting  ceilings 
gentina.  Negotiations  are  unde; 
to  solve  tax  problems  in  Parag' 

Asia:  Problems  of  blocked  ea 
and  limited  numbers  of  prinl 
matters  of  concern  in  Japan, 
Philippine  remittance  agreemei 
pears  to  be  working  satisfactoril, 
a  problem  is  now  pending  oveii 
troactive  corporate  income  tax 
Some  200  U.  S.  films  will  be  imf 
into  India  under  a  recent  agre< 


Years  of  skilled 
Craftsmanship  in 
Feature  Trailer 
Production... 

available  for  your 

SPECIAL 
ANNOUNCEMENT  FILMS 

Custom.  Produced 
hy  the  hand  of  experience/ 

NATIONAL  SCREEN  SERVICE 

THE  FIRST  NAME  M  TRA./I.ER.S 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor-  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman, 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7U2145;  Washington,  J.  A.  Otten,  National  Press  Club, 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  'Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Roi 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vi( 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copi 


Paramount 
announces 


A  BRILLIANT 
ACHIEVEMENT  BY 
DINO  DeLAURENTIIS 
FAR  SURPASSING 
HIS  PRODUCTIONS 
"WAR  AND  PEACE" 
AND  "ULYSSES"- 
IN  EVERY  WAY, 
ON  EVERY  LEVEL. 
1959  WILL  SEE 
AUDIENCES 
EVERYWHERE 
SWEPT  UP, 
SWEPT  AWAY 
BY.  .  . 


'Dino  De Laurent i/s ' 


SOON 

DINO  DELAURENTIIS' 


•<■>  A  superb  job  of  picture  making.  Studded  66  Screen  spectacle 

with  ticket-selling  entertainment  values!  99  at  its  greatest!  99 

—  Film  Daily  —Boxoffice 


t...big,  sweeping,  melodramatic  presentation 
>ssers  almost  certainly  at  the  end  of  the  line!  99 
—  Motion  Picture  Herald 


spectacle  film  made 
on  the  grand  scale!  99 
—  Motion  Picture  Daily 


PARAMOUNT  PICTURES  PRESENTS 


•UCTION 


STARRING 


VAN  HEFLIN 
SILVANA  MAN6ANO 
VIVECA  LINDFORS 
GEOFFREY  HORNE 

CO-STARRING 

OSCAR  HOMOLKA 
HELMUT  DANTJNE 
AGNES  MOOREHEAD 
ROBERT  KEITH 

AND 

VITTORIO  6ASSMAN 

PRODUCED  BY 

DINO  DeLAURENTIIS 

DIRECTED  BY 

ALBERTO  LATTUADA 

SCREENPLAY  BY  LOUIS  PETERSON  AND  ALBERTO  LATTUADA 

BASED  ON  A  NOVEL  BY  ALEXANDER  PUSHKIN 


IED  IN 

HNIRAMA® 


TECHNICOL 


esdav,  February  4,  1959 


Motion  Picture  Daily 


\EW: 

Question  of  Adultery 

HTA  Pictures 

bmantic  melodrama  about  mari- 
t|ficulties,  tliis  British  made  pic- 
j>atures  the  acting  talent  and  the 
live  person  of  Julie  London  and 
ijlish  courtroom  trial  scene  which 
high  point  of  the  production 
w  ith  the  suspense,  the  dignity 
lie  drama  that  only  the  British 
jean  give, 
title  stems  from  the  use  as  a 
dee  of  the  highly  controversial 
of     artificial  insemination, 
peutic    insemination"    as  the 
iins  prefer  to  call  it  or  "test 
Rabies"  as  it  is  widely  called  in 
supplement   and  sensational 
tper  feature  stories.  The  "ques- 
unresolved  in  any  aspect,  even 
as  the  particular  characters  of 
lot  are  concerned.  The  lawyers' 
ants  are  not  clear  on  the  ques- 
|ie  jury  cannot  agree  and  even 
jjlge  seems  relieved  that  he  does 
ve  to  rule  on  the  matter  when 
t  for  divorce  ends  in  a  mistrial 
of  the  hung  jury  and  Miss 
and  Anthony  Steel,  her  hus- 
leffect  a  last  minute  reconcilia- 


beenplay  by  Anne  Edwards  is 
lat  contrived  but  supplies  plen- 
Dportunity  to  set  off  Miss  Lon- 
listrionic  ability  and  beauty, 
erican  singer,  she  is  the  wife  of 
of  a  wealthy  British  family, 
by  Steel.  The  latter  is  insanely 
of  his  wife's  attractiveness  to 
pen.  After  a  quarrel  he  and  his 
■e  in  an  automobile  accident  in 
ihe  loses  a  pregnancy  and  he  is 
in  such  a  manner  as  to  render 
erile. 

believing  that  a  child  will  re- 
leir  difficulties  and  make  the 
;e  real,  Miss  London  persuades 

consent  to  artificial  insemina- 
d  the  couple  go  to  a  clinic  in 
land.  After  Miss  London  be- 
oregnant  she  goes  skiing  alone, 
her  ankle  and  is  marooned  for 

the  night  in  a  writer's  cabin, 
ident  arouses  all  of  Steel's  bit- 
)usy  again  and  he  goes  home  to 
d  to  sue  for  divorce, 
resulting  courtroom  scenes  are 
matic  high  point  of  the  picture 
ie  trial  ending,  as  noted,  in  a 
iliation. 

3URTROOM  dialogue  is  frank, 
me  preceding  scenes  are  un- 
rily  symbolic,  as  for  instance 
of  a  flamenco  dance  intercut 
ots  of  Steel  and  Miss  London 
;ach  to  indicate  passion, 
use  this  picture  is  based  on  the 
of  artificial  insemination  it  is 
ly  questionable  subject  matter 
atrical  entertainment.  And  ex- 
should  be  aware  that  the  sub- 
highly  offensive  to  large 
ts  of  the  potential  audience, 
arly  since  the  arguments  in  fa- 
he  off  rather  the  better  in  so 
ntal  a  setting. 

lond  Stross  produced  and  Don 
directed. 

I  time,  86  minutes.  Adult 
ation.  February  release.-J.D.I. 


Oscar'  Plans 


{Continued  from  page  1) 
direct  wire  with  key  TV  and  radio 
editors  over  the  country; 

Special  disc  jockeys  plugs  and  de- 
velopment of  disc  jockey  packages  of 
the  five  songs  nominated  for  an 
Award; 

Details  for  TV  and  radio  station 
national  promotion  contests. 

Prior  to  getting  to  work  on  this 
program  yesterday  the  radio-TV  com- 
mittee heard  Harry  K.  McWilliams, 
coordinator  of  the  Academy  telecast 
activities,  report  on  other  recent 
steps  planned  for  TV  and  radio  pro- 
motion. Assignments  were  then  made 
for  each  member  of  the  group  to 
start  to  contact  several  TV  and  radio 
networks. 

Attending  the  meeting  yesterday, 
headed  by  Bobert  S.  Ferguson,  chair- 
man of  the  committee,  were  Boger 
Caras,  Columbia;  Jerry  Evans,  Uni- 
versal; Howard  Haines,  Paramount; 
Bill  Stutman,  20th-Fox;  and  Buddy 
Young,  United  Artists. 

MCA  Acquires 

( Continued  from  page  1 ) 
and  five  other  buildings.  U-I  will  rent 
back   facilities   and   stage   space  as 
needed  on  the  lot,  which  it  sold  for 
$11,250,000. 

Bemaining  at  the  studio  are  U-I's 
entire  advertising  and  publicity  set- 
up, under  David  Lipton  and  Jack 
Diamond,  and  its  own  accounting, 
casting,  and  still  departments.  Alex 
Golizen  will  continue  as  studio  art 
direction  chief,  along  with  production 
manager  George  Golitzen  and  Joseph 
S.  Dubin,  who  is  in  charge  of  the 
legal  department. 

It  is  expected  that  MCA  will  make 
use  of  its  new  property  for  creating 
some  new  television  properties,  in  ad- 
dition to  utilizing  facilities  for  Bevue 
Productions  at  Bepublic  Studios,  un- 
der a  lease  which  runs  until  Novem- 
ber, 1961. 


Television  Today 


Leserman  Asks 

(Continued  from  page  1) 
issue  him  a  license  to  operate  a  toll- 
TV  system  in  that  area. 

As  part  of  his  agreement  with  Para- 
mount, which  now  has  100  per  cent 
ownership  of  Telemeter,  Leserman 
received  the  Palm  Springs  franchise 
for  that  system. 


CBS  Promotes  Irwin 

Joseph  B.  Irwin,  now  an  attorney 
for  the  CBS  Television  legal  depart- 
ment, will  become  director  of  business 
affairs  for  CBS  Films,  Inc.,  effective 
March  2,  it  was  announced  yesterday 
by  Sam  Cook  Digges,  administrative 
vice-president  for  CBS  Films,  Inc. 
Irwin  came  to  CBS  in  March,  1957, 
from  ABC.  For  the  last  year  he  has 
been  attorney  for  CBS  Films,  Inc. 


Film-Effects  Firm  Set 

C  and  G  Film  Effects  has  been  in- 
corporated here  with  Martin  Gottlieb 
as  president  and  Hugo  A.  Casolaro 
as  secretary-treasurer. 


Harris  Pay-TV  Jests 
Mo  Threat:  Sarnoff 

Bobert  W.  Sarnoff,  chairman  of  the 
board  of  the  National  Broadcasting 
Company,  said  here  yesterday  that 
NBC  did  not  believe  that  pay  televi- 
sion tests  of  the  type  proposed  by 
Congressman  Oren  Harris  would  pose 
a  threat  to  the  present  free  TV  sys- 
tem. These  tests,  Sarnoff  said,  "may 
serve  to  satisfy  the  view  held  by  many 
i:ople  of  honesty  and  integrity  that 
some  form  of  test  opportunity  should 
be  given  the  promoters  of  pay  sys- 
tems—and there  may  be  some  value 
in  satisfying  such  a  view,  provided 
that  the  price  does  not  involve  jeo- 
pardizing the  whole  television  system 
of  this  country." 

So  far  as  NBC  is  concerned,  Sar- 
noff pointed  out,  if  the  pay  system 
develops,  "free  television  as  we  know 
it  would  face  disintegration,  and  we 
(NBC)  would  have  no  alternative  but 


ABC's  Ridclleberger, 
Trevarthen  Promoted 

Stephen  C.  Biddleberger  has  been 
promoted  to  vice-president  for  owned 
and  operated  stations  of  the  Ameri- 
can Broadcasting  Company,  Leonard 
H.  Goldenson,  president  of  American 
Broadcasting-Paramount  Theatres,  an- 
nounced yesterday.  Biddleberger  was 
formerly  vice-president  and  comptrol- 
ler of  ABC. 

The  election  of  William  H.  Trevar- 
then to  vice-president  in  charge  of 
production  services  for  ABC  has  also 
been  announced.  Trevarthen  had  been 
ABC's  director  of  engineering  opera- 
tions. 

to  join  the  coin-collectors  of  the  fu- 
ture." 

If  pay  television  is  established, 
Sarnoff  added,  "the  great  majority  of 
the  public  will  lose  the  enormous 
benefits  which  free  television  now 
offers  them." 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN 


RONCOM'S  first  of  two  special  Pontiac  NBColorcasts,  an  original 
musical  revue  titled,  "Accent  on  Love,"  takes  place  Sat.,  Feb.  28 
(9:00-10:00  P.M.)  with  Louis  Jourdan,  host,  and  featuring  Marge  & 
Gower  Champion,  Mike  Nichols  &  Elaine  May,  Jaye  P.  Morgan,  Danny 
Costello  and  special  guest,  Ginger  Rogers.  Roncom  is  Perry  Como's  firm. 
Joe  Cates  will  produce  this  one.  .  .  .  Julia  Meade  to  the  coast  to  film 
several  new  TV  commershills  and  to  discuss  with  Jerry  Wald  the  pos- 
sibility of  assuming  a  major  role  in  his  forthcoming  20th  Century-Fox 
flicker,  "The  Best  of  Everything."  .  .  .  Ronald  E.  Wilson,  as  client  service 
manager  for  ABC  Films,  will  handle  character  merchandising  franchises 
for  properties  including  "26  Men,"  "The  People's  Choice,"  "Three  Mus- 
keteers," "Adventurers  of  Jim  Bowie"  and  "Sheena-Queen  of  the  Jungle." 
.  .  .  Star  of  the  "Truth  Or  NBConsequences"  TV'er,  Bob  Barker  has 
just  been  renewed  for  the  seventh  consecutive  year  on  station  KHJ. 
Ralph  Edwards  first  heard  Bob  on  this  radio  series  and  hired  him  forth- 
with for  the  "T  or  C"  show.  .  .  .  After  a  quarter  century  with  the  Big 
Three  Music  firms,  the  energetic  Murray  Baker,  tees  off  his  own  pubberv 
with  a  commercial  ditty,  "I  Sleep  Like  A  Baby,"  with  a  KAPP-tivating 
platter  by  Hamish  Menzies.  .  .  .  Program  director  Howie  Leonard  of 
WLOB,  Portland,  Maine,  sends  us  a  note  to  the  effect  that  instead  of 
describing  disc-iples  of  wax  as  "disk  jockies,"  the  station  now  refers  to 
them  as  "musicasters."  .  .  .  Milton  J.  Salzburg  has  resigned  as  director 
of  non-theatrical  sales  at  NTA.  One  of  the  ablest  indie  film  producers, 
with  many  years  of  experience  in  the  sales  and  distribution  of  films, 
Milton  could  prove  invaluable  as  an  exec  with  any  major  television  com- 

Pany-  •  •  :  *  £ 

Joe  Franklin,  whose  daily  WABChannel  7  (N.Y.)  series  of  music  and 
films  of  the  silent  era,  is  easily  one  of  the  bright  spots  in  local  daytime 
programs,  has  authored  his  first  tome,  "Joe  Franklin's  Treasury  of  the 
Silent  Screen,"  which  will  hit  the  book  stalls,  via  Citadel  Press,  about 
April  2.  Tome  is  a  MUST  for  the  desks  of  moom  pitcher  and  teevee 
execs  with  special  promise  of  pleasant  reminiscing  for  John  Q.  Public. 
.  .  .  Harold  Spina  jr.,  son  of  the  composer  of  "Annie  Doesn't  Live  Here 
Anymore,"  (If  you  let  me)  "Would  I  Love  You"  among  others,  is  in 
Gotham  for  two  weeks  with  several  new  ditties.  The  dynamic  young 
music  man  is  also  the  producer  of  the  "Jim  Ameche  Show,"  heard  over 
90  indie  radio  stations.  .  .  .  Lisa  Kirk  knows  an  agent  who's  so  two- 
faced  he  can  watch  TV  and  read  a  book  at  the  same  time.  (Kirk  or 
Dirk?)  . 


s 


Motion  Picture  Daily 


Wednesday,  February  J 


PEOPLE 


Alec  Guinness  will  be  the  guest  of 
honor  at  an  all-industry  tribute  in 
London  on  Feb.  19.  The  dinner, 
which  will  be  held  at  the  Savoy  Ho- 
tel, is  being  organized  by  the  British 
Film  Producers  Association  and  the 
Federation  of  British  Film  Makers. 
The  prime  purpose  of  the  affair  is  to 
congratulate  Guinness  on  his  recently- 
conferred  Knighthood. 


William  Decker,  who  formerly 
managed  the  Stanley  Theatre  and 
then  the  Avon,  in  Utica,  N.  Y.,  has 
been  placed  in  charge  of  the  Palace 
Theatre,  Norwich,  Conn.,  for  the 
Stanley  Warner  circuit. 

□ 

William  Ricks,  who  recently  com- 
pleted seven  years  of  service  as  man- 
ager of  U.  S.  Army  base  theatres,  has 
been  named  by  Daly  Theatres  to  the 
managership  of  the  Daly  Theatre, 
Hartford  subsequent  run. 

□ 

Ken  Soble,  owner  of  a  Hamilton, 
Ontario,  TV  station  and  a  radio  sta- 
tion, has  purchased  the  Kenmore 
Theatre  in  Hamilton  from  United 
Amusements. 


Spence  W.  Caldwell,  of  Toronto, 
vice-president  of  the  Association  of 
Motion  Picture  Producers  and  Labora- 
tories of  Canada,  has  succeeded  Ar- 
thur Chetvvynd  as  president. 


Woman-Film-Editor  Bill 
Filed  Again  in  Albany 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Feb.  3.  -  For 
the  third  time,  a  bill  has  been  in- 
troduced to  except  from  provisions  of 
labor  law  relating  to  employment 
hours  of  females  over  16,  women 
over  21  working  in  processing  or 
editing  films  for  television  or  news- 
reel  use.  Assemblyman  Anthony  P. 
Savarese,  Jr.  and  Sen.  William  T. 
Conklin,  Brooklyn  Republicans,  co- 
sponsor. 

Vetoing  a  similar  measure  in  1957, 
Averell  Harriman  quoted  the  commis- 
sioner of  labor  as  declaring  it  went 
"far  beyond  the  problem  initially 
sought  to  be  alleviated."  Exemption 
was  "so  broad  it  would  legally  per- 
mit an  employer  to  work  female  em- 
ployees an  unlimited  number  of  hours 
a  day  for  at  least  two  days  in  any 
week,"  said  the  then  Governor. 


'Hot'  to  Grauman's 

The  Marilyn  Monroe  starrer,  "Some 
Like  It  Hot,"  will  be  the  first  United 
Artists  release  to  play  Grauman's 
Chinese  Theatre,  Los  Angeles,  in  20 
years,  William  J.  Heineman,  UA  vice- 
president  in  charge  of  distribution,  an- 
nounced here  yesterday.  The  Billy 
Wilder  comedy  will  open  at  that  thea- 
tre following  the  current  engagement 
of  "Auntie  Mame." 


;an  S+oclcwell,  and  Orson  Welles 


Compulsion 


(CONTINUED  FROM  PAGE  I) 


particularly  that  by  Orson  Welles  as  Jonathan  Wilk,  the  defense  lawyer, 
are  of  a  very  high  order  of  competence;  and  the  editing  is  timed  and 
paced  to  the  horror  and  suspense  theme. 

Richard  Murphy  wrote  the  screenplay  from  the  Meyer  Levin  novel  of 
the  same  title,  which  in  turn  was  a  thinly  disguised  re-examination  of 
the  infamous  Leopold-Loeb  thrill  killing  of  the  1920's  which  shocked 
the  country.  The  screen  treatment,  appropriately  for  the  medium,  changes 
both  the  documentary  and  analytical  approach  of  the  novel  and  the 
details  of  the  basic  story.  The  result  is  an  absorbing  study  of  a  partic- 
ularly horrifying  crime  which  holds  interest  until  the  dramatic  ending. 

Dillman  and  Stockwell  are  the  two  wealthy  and  extraordinarilv  pre- 
cocious youngsters,  unnaturally  and  perversely  drawn  together,  who,  as 
students  at  the  University  of  Chicago  plan  and  execute  the  perfect  crime 
for  a  thrill  and  just  to  prove  thev  can  do  it. 

Dillman,  the  stronger  and  more  viciously  perverted  of  the  pair,  domi- 
nates Stockwell.  When  Stockwell  drops  his  glasses  at  the  scene  of  the 
murder  of  the  kidnapped  boy,  Dillman  taunts  him  with  it  and  then  leads 
police  a  tantalizing  chase  with  false  leads  until  they  both  are  finally 
trapped.  Diane  Varsi,  in  a  difficult  part  counterpointing  the  horror  of 
the  crime  and  the  perverted  minds  of  the  two  boys,  plays  the  fiancee  of 
the  young  student  reporter  who  breaks  the  case.  She  alone,  although  re- 
pelled by  the  crime,  sympathizes  with  Stockwell  and  is  curious  about 
his  mind. 

Finally,  Welles,  depicting  the  eloquent,  moving  and  skillful  defense 
lawyer  arguing  not  for  mercy  for  the  boys  but  against  capital  punishment, 
delivers  the  summing  up  address  which  in  fact  was  given  bv  Clarence 
Darrow  in  the  real  life  trial.  It  is  one  of  the  longest  uninterrupted  se- 
quences in  screen  history— and  certainly  one  of  the  most  memorable  in 
Welles'  career  or  that  of  any  actor. 

From  the  dramatic  opening  of  the  film,  which,  behind  the  main  title, 
sets  the  mood  and  theme  of  the  picture,  to  this  climactic  ending  it  is 
a  masterful  production  which  is  certain  to  attract  and  fascinate  audiences 
everywhere. 

Running  time,  103  minutes.  Adult  audience  classification.  April  release. 

James  D.  Ivers 


Six  Regionals 


(Continued  from  page  1) 
will  be  benefit  openings.  Chicago  is 
kicking  off  benefit  preparations,  with 
receipts  from  a  Feb.  11  evening  open- 
ing at  the  Esquire  to  go  to  the  Ortho- 
genic School  at  the  University  of  Chi- 
cago. The  Foundation  for  Emotionally 
Disturbed  Children,  headed  by  Nate 
Schwartz,  is  sponsoring  the  Chicago 
premiere,  which  will  be  a  gala,  "black 
tie"  affair. 

The  other  regional  premieres  have 
been  set  as  follows:  Plaza  Theatre, 
New  York,  Feb.  12;  the  Flamingo,  the 
170th  Street  and  the  Coral  Gables 
Trail  theatres,  Miami  Beach,  Feb.  12; 
Paramount  Theatre,  Boston,  and  Play- 
house, Washington,  both  Feb.  19. 


Chicago  Neighborhood 
Theatre  Changes  Hands 

Special  to  THE  DAILY 

CHICAGO,  Feb.  3.  -  Harry 
Englestein,  vice-president  of  the 
South  Parkway  Building  Corp.,  has 
reported  that  his  firm  will  begin  op- 
eration of  the  Regal  Theatre,  3,000- 
seat  house  here,  at  the  expiration  of 
the  current  lease  on  Feb.  28. 

George  L.  Brandt,  formerly  a  Bala- 
ban  &  Katz  district  supervisor,  has 
been  appointed  managing  director  of 
the  Regal,  which  will  feature  a  first 
neighborhood  run  policy  and  "pe- 
riodic live  stage  attractions."  Thirty- 
one  years  under  Balaban  &  Katz  man- 
agement, the  theatre  will  undergo 
extensive  modernization, 


Fox  Restoi! 


( Continued  from  page 
York,  Earl  I.  Sponable,  directo 
entific  development,  said  the 
is  in  response  to  complaints  of  j 
tors  with  theatres  equipped  fof 
phonic  reproduction,  and  in 
tion  of  public  appreciation  of 
qualities  of  sound  in  conseqr 
high-fidelity  reproduction  in  th 

With  the  new  policy,  it  is 
stereophonic  prints  of  20th  ("j 
Fox  CinemaScope  productions 
available  to  all  theatres  with- 
quired  equipment  whenever 
channel  prints  are  desired. 

The  executive  conference 
which  the  decision  emerged 
tended  by  Carl  Faulkner,  soun 
tor;  Loren  Grignon,  sound 
ment  engineer;  Sol  Halperin, 
the  camera  department,  and  Sfl 

Disney  14-Week  I 

(Continued  from  page 
shares  outstanding,  President 
Disney  announced  today  at  th 
ing  of  stockholders. 

This  compares  with  first 
earnings  last  year  (which  qua 
a  13-week  period)  of  $527,6}; 
cents  per  share  on  the  l,537,0.c 
then  outstanding.  The  extra 
the  1959  period  accounts  for| 
cents  per  share. 

Gross  revenues  for  the  fii 
ter  were  $11,799,302  compai, 
$10,830,898  last  year.  Provii 
taxes  was  $615,000  against  & 
Again  this  year,  as  in  past  yS 
first  quarter  reflects  a  seasons 
swing  in  earnings. 

All  incumbent  directors  an| 
were  re-elected. 

The  board  of  directors  at  itj 
zational  meeting  held  imnj 
after  today's  annual  meeting 
holders,  declared  the  regul; 
terly  cash  dividend  of  10  0l 
share  on  the  1,581,011 
shares  outstanding,  payable  ( 
to  stockholders  of 
March  13. 


Seek  Added  Powe 

( Continued  from  page  > 
years  and  were  mentioned,  j 
President's  economic  report  t  ! 
One  would  give  the  Depart) 
thority  to  compel  testimony 
duction  of  evidence  in  inve: 
looking  toward  civil  anti-tru: 
similar  to  the  power  it  noy 
investigations  looking  toward 
action.  Another  would  requj 
firms  to  notify  the  Governme 
vance  of  any  merger  plans. 

Report  Progress 

(Continued  from  page 
which  more  recently  criticize 
partment  for  having  taken  to 
a  promised  revision  of  the  of 
decree. 

However,  anti-trust  chie 
Hansen  has  written  him, 
said,  that  there  would  be 
ments  in  the  "near  future," 
subcommittee  is  willing  to  wa 
month  or  six  weeks  to  see  the 
ments. 


MOTION  PICTURE 

DAILY 


NO.  24 


NEW  YORK,  U.S.A.,  THURSDAY,  FEBRUARY  5,  1959 


TEN  CENTS 


Unit  Acts 

ject  Plans 
r  Changing 
A  Methods 


mce  Rating  System, 
it  Appeals  Denied 

proposals  to  revise  operating 
\  of  the  Production  Code  Ad- 
jtion  have  been  rejected  by  a 
jrvittee  appointed  to  consider 
inges  by  the  Production  Code 
itee  of  the  board  of  directors 
Motion  Picture  Association  of 

proposal  would  have  estab- 
[n  audience  rating  system  on 
approved  by  the  Production 
Administration.  The  second 
have  permitted  appeals  on 
lisapproved  by  the  PCA.  Ap- 
ay  now  be  made  only  on  pic- 
at  have  been  completed, 
pouncing  rejection  of  the  audi- 
ting system  yesterday,  Ken 
I  Continued  on  page  2 ) 


en  Asks  Change 
vector  ate  Law 


rom  THE  DAILY  Bureau 

HINGTON,  Feb.  4  -  Federal 
ft  chief  Victor  R.  Hansen 
'ongress  to  bar  a  person  from 
as  an  officer  of  competing  cor- 

Sn  said  the  law  now  barred 
<ing  directorates,  but  left  a 
le"  by  permitting  a  person  to 
Continued  on  vase  8 ) 


iction  Taken  on 
jjish- American  Deal 

Motion  Picture  Export  Ass'n. 
-  |j|d   a   new    Spanish- American 

■eement  at  its  regular  meeting 
Uesday  but  took  no  action  on 
Ureter,  it  was  learned  yesterday, 
isj.'discussed  at  the  meeting  were 
:tf  procedures  in  Turkey  and  re- 

»n  of  licenses  for  Formosa.  The 

Iso  asked  the  film  companies 
ll  lit  candidates  for  the  upcom- 

nes  Film  Festival. 


Exhibitors  Hail  20th-Fox  Move 
To  Restore  Emphasis  on  Stereo 

By  WARREN  G.  HARRIS 

Enthusiastic  response  was  generated  in  exhibitor  circles  here  yesterday  by 
the  news  that  20th  Century-Fox  has  decided  to  go  all  out  in  promoting  stereo- 
phonic sound  as  a  necessary  adjunct  to  the  widescreen  era. 
 The    20th-Fox  decision 

Lynch,  Serlin  Named 
To  New  M.  H.  Posts 

In  an  expansion  of  the  promotional 
activities  of  Radio  City  Music  Hall, 
Fred  L.  Lynch  has  been  named 
director  of  advertising  and  promotion 
and  Edward  Serlin,  director  of  pub- 
licity and  press  relations,  Russell  V. 


from 


emerged 

recent  meeting  of  the  com- 
pany's top  technicians  on  the  Coast, 
and  was  described  by  Earl  I.  Sponable, 
director  of  scientific  development,  as  a 
response  to  complaints  from  exhibitors 
equipped  for  stereophonic  reproduc- 
tion. It  was  also  reported  that  forth- 
(Continued  on  page  8) 


Lynch       Edward  Serlin 


Downing,  president,  announced  yes- 
terday. 

Lynch,  formerly  director  of  adver- 
tising and  publicity,  will  assume  im- 
portant new  administrative  functions 
in  the  creation  of  special  promotional 
events.  He  will  continue  as  advertis- 
( Continued  on  page  11) 


MPA  Group  to  Discuss 
Censorship,  'Oscar'  TV 

Latest  developments  in  promotional 
activities  for  the  Academy  Award  tel- 
ecast and  the  current  status  of  censor- 
ship are  two  topics  leading  the  agenda 
of  the  regular  monthly  luncheon  meet- 
ing of  the  MPA  advertising  and  pub- 
(Cohtinued  on  page  8) 

National  Theatres  Net 
$362,843  for  Quarter 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Feb.  4.-National 
Theatres,  Inc.,  today  reported  a  con- 
solidated net  income  of  $362,843,  or 
13  cents  per  share,  for  the  quarter  end- 
ed Dec.  30,  1958.  This  represents  a 
sharp  rise  in  the  company's  consoli- 
( Continued  on  page  8) 


Seek  to  Extend  French  Aid  Law 
To  Study  Film  Industry  Changes 

Ry  HENRY  KAHN 

PARIS,  Jan.  31  (By  Air  Mail)— The  Aid  Law,  under  which  the  French  Film 
industry  receives  financial  assistance,  is  expected  to  be  extended  for  a  period 
of  three  months  as  it  stands.  M.  Andre  Malraux,  Minister  of  State,  who  has 
just  been  entrusted  by  the  French 


/S/ON  TODAY  —  p.  J I 


Cabinet  with  all  "cultural  affairs,"  in- 
cluding die  film  industry,  is  reported 
ready  to  ask  M.  Antoine  Pinay,  Minis- 
ter of  Finance,  for  the  Aid  Law  exten- 
sion. Malraux,  it  is  said,  wants  the 
three-month  period  to  give  him  a 
chance  to  study  plans  for  a  general  re- 
organization of  the  film  industry  and 
the  National  Cinema  Centre.  The  Cen- 
tre was  previously  under  tho  authority 
of  the  Minister  of  Commerce  and  In- 
dustry until  the  Cabinet  entrusted  it 
to  Malraux. 

This  latest  development  in  film  in- 
dustry affairs  comes  in  the  midst  of 


persistent  rumors  that  the  Government 
has  been  considering  closing  the  Na- 
tional Film  Centre  as  an  economy 
measure. 

Behind  much  of  the  trouble  stands 
the  Common  Market.  M.  Piaymond  Le 
Bourre,  who  is  a  member  of  the  Su- 
perior Film  Council,  and  Confederal 
Secretary  of  the  Socialist  Technicians 
Union,  saw  M.  Pinay  a  few  weeks  ago 
and  has  now  published  a  letter  which 
he  sent  to  the  Minister. 

He  proposes  that  the  Aid  Fund  Law 
be  renewed  for  two  years,  during 
(Continued  on  page  11) 


'Holders  Told: 

WB  Changes 
Bring  Gains 
In  Earnings 

$1,922,000  Profit  in 
1st  Quarter  Reported 


Special  to  THE  DAILY 

WILMINGTON,  Feb.  4.-Efforts  of 
Warner  Bros.'  management  in  adjust- 
ing to  the  changes  occurring  in  the  in- 
dustry have  resulted  in  greatly  im- 
proved earnings,  stockholders  of  the 
company  were  told  at  the  annual  meet- 
ing here  today. 

The  company  showed  a  net  profit 
of  $1,922,000  for  the  three  months 
ending  Nov.  29,  1958,  it  was  reported, 
and  expects  a  substantial  profit  from 
operations  for  the  second  quarter.  The 
figure  for  the  first  quarter  compares 
with  a  net  loss  of  $467,000  for  the 
same  period  last  year. 

Stockholders  re-elected  five  directors 
for  a  term  of  two  years  today.  They  are 
(Continued  on  page  3) 


Levy  Cites  New  Case 
Of  Exhibitor's  'Rights' 

A  legal  case  in  which  a  theatre 
owner  went  to  court  to  prevent  the 
charging  to  his  experience-rating  ac- 
count of  state  unemployment  benefits 
for  a  non-union  projectionist  tempo- 
rarily in  his  employ  is  cited  by  Her- 
man Levy,  general  counsel  for  Thea- 
tre Owners  of  America,  in  a  TO  A 
digest  case  released  yesterday. 

Levy  described  the  case  as  "an- 
(Continued  on  page  2) 

Bill  Approved  for  TV 
Education  Facilities 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  4-The  Sen- 
ate Commerce  Committee  approved 
a  bill  authorizing  the  Federal  Govern- 
ment to  give  up  to  $1  million  to  each 
state  to  develop  educational  television 
facilities. 

The  committee  limited  the  life  of 
the  bill  to  five  years.  A  similar  bill 
passed  the  Senate  last  year  only  to 
get  lost  in  the  House  adjournment 
rush.  It  is  considered  certain  to  pass 
this  year. 


2 


Motion  Picture  Daily 


Thursday,  February 


PERSONAL 
MENTION 


T  ERRY  PICKMAN,  Paramount  vice- 
president  in  charge  of  advertising- 
publicity,  will  return  to  New  York  to- 
day from  Philadelphia. 

• 

Kenneth  Grossman,  representing 
producers  Andrew  and  Virginia 
Stone,  has  left  the  Coast  for  Tokyo 
and  Hong  Kong. 

• 

Norman  Nadel,  theatre  editor  of 
the  "Columbus  (Ohio)  Citizen,"  has 
left  there  with  Mrs.  Nadel  for  a  lec- 
ture trip  in  key  cities  of  the  West 
Coast. 

• 

Arthur  Freed,  producer,  and  Vin- 
cente  Minelli,  director,  of  "Bells 
Are  Ringing,"  arrived  in  New  York 
yesterday  from  Hollywood. 


Sam  Hai 
licitv  staff, 
York. 


>f  the  Allied  Artists  pub- 
in  Atlanta  from  New 


Harry  E.  Weiner,  division  manager 
in  Philadelphia  for  Columbia  Pictures, 
has  become  a  grandfather  again. 
• 

Louis  Novins,  president  of  Inter- 
national Telemeter  Co.,  will  leave  New 
York  by  plane  tonight  for  Hollywood. 
• 

John  Sturges,  director  of  M-G-M's 
"Never  So  Few";  William  Daniels, 
cinematographer;  Addison  Hehr,  art 
director,  and  Roheht  Relyea,  assistant 
director,  left  Hollywood  yesterday  for 
Ceylon. 

• 

Harold  Lewis,  treasurer  of  ATA 
Trading  Corp.,  will  return  to  Schenec- 
tady over  the  weekend  from  New 
York. 

• 

Russell  Holman,  Paramount  East- 
ern production  manager,  has  returned 
to  New  York  from  Paris. 

• 

Roscoe  Smith,  vice-president  of 
Theatre  Service  Co.,  Atlanta,  has  left 
there  with  Mrs.  Roscoe  and  their 
grandson  for  Texas. 

• 

Matty  Malneck,  composer  of  film 
music,  has  arrived  in  New  York  from 
Hollywood. 

• 

Frank  de  Franco,  shipper  for  Uni- 
versal in  Cleveland,  became  a  grand- 
father again  when  a  son  was  born  in 
Norfolk,  Va.,  to  his  daughter,  Rose- 
mary, and  her  husband,  Lieut.  Matt 
VVey,  U.S.N. 

• 

Chester  Erskine,  producer,  has  ar- 
rived in  New  York  from  the  Coast. 


Levy  Cites 

(  Continued  from  page  1 ) 
other   happy   example  of  a  theatre 
owner  not  standing  idly  by  and  per- 
mitting an  injustice  to  him  to  go  un- 
fought." 

Involved  in  the  action  were  the 
Fisher  Amusement  Corp.,  owner  of  the 
Campus  Theatre  in  Minneapolis,  and 
a  projectionist  named  Anson,  a  non- 
member  of  the  Moving  Picture  Oper- 
ators Union  Local. 

Under  his  contract  with  the  union 
the  theatre  operator  had  to  hire  a 
union  man  as  projectionist  when  this 
job  became  available  through  a  senior- 
ity clause.  If  no  member  of  the  local 
were  available,  or  none  desired  the 
job,  a  non-member  could  occasionally 
be  used  with  a  permit.  These  non- 
members  had  no  seniority  status  and 
were  subject  at  all  times  to  replace- 
ment by  any  union  projectionist. 

Withdrew  After  Six  Months 

Anson,  a  non-union  member,  was 
sent  as  projectionist  to  the  Campus 
and  after  six  months  was  requested  by 
the  union  to  quit  to  make  way  for  one 
of  their  own  men.  Anson  complied, 
but  registered  a  claim  for  unemploy- 
ment benefits  which  the  Claims  Dep- 
uty upheld  and  said  should  be  charged 
to  the  employer's  experience-rating 
account. 

The  Campus  owner  petitioned  the 
Supreme  Court  of  Minnesota  saying 
Anson  was  not  entitled  to  unemploy- 
ment benefits  because  he  was  not 
"available"  for  work  and  had  volun- 
tarily terminated  his  employment 
without  good  cause  attributable  to  the 
employer.  The  court  decided  in  favor 
of  the  theatre  owner  holding  that  a 
third  party,  the  union,  was  the  cause 
of  the  unemployment. 


Fill  SBC  Vacancies 

WASHINGTON,  Feb.  4.  -  Senate 
Democrats  picked  five  Senators  to  fill 
Democratic  vacancies  on  the  Small 
Business  Committee.  They  are  Sena- 
tors Randolph  of  West  Virginia,  Engle 
of  California,  Bartlett  of  Alaska,  Wil- 
liams of  New  Jersey,  and  Moss  of 
Utah. 


Represent  British  Firm 

Halas  and  Batchelor,  British  ani- 
mated film  producers,  will  henceforth 
be  represented  in  this  country  by 
Louis  de  Rochemont  Associates  here. 
F.  Borden  Mace,  president  of  the  de 
Rochemont  organization,  will  be  in 
personal  charge  of  the  British  firm 
in  America. 


UA  Dividend  40c 

The  board  of  directors  of  United 
Artists  has  declared  a  regular  quarterly 
dividend  of  40  cents  per  common 
share,  payable  March  27  to  stockhold- 
ers of  record  March  13. 


SMPTE  Issues  Revised 
Booklet  on  Wide-Screen 

A  revised  edition  of  the  booklet, 
"Wide-Screen  Motion  Pictures,"  first 
published  by  the  Society  of  Motion 
Picture  and  Television  Engineers  in 
1955,  has  been  issued.  It  deals  with 
new  methods  of  motion  picture  pro- 
duction and  exhibition  that  came  into 
use  during  and  after  1952,  and  com- 
pares them  with  techniques  that  be- 
came standard  during  the  nineteen 
twenties. 

Copies  can  be  had  from  the  Society 
at  25  cents  each. 


UA,  Pocket  Books  Tie-In 
For  'Pork  Chop  Hill' 

United  Artists  has  set  up  a  large 
scale  book  promotion  with  Pocket 
Books,  Inc.,  for  its  Gregory  Peck  star- 
rer, "Pork  Chop  Hill." 

Full  credits  for  the  UA  release  are 
carried  on  the  reprint  of  General 
S.  L.  A.  Marshall's  novel  of  the  same 
title. 

Rack  Cards  Included 

In  addition,  Pocket  Books  is  dis- 
tributing large-sized  rack  cards  to  its 
dealers  in  advance  of  key  regional 
bookings. 

'Lonelyhearts'  Set  for 
11  More  Key  Openings 

United  Artists'  "Lonelyhearts"  has 
been  set  for  11  additional  key-city 
regional  openings  in  the  forthcoming 
four  weeks. 

February  and  March  openings  in- 
clude, Orpheum,  Des  Moines;  Orphe- 
um,  Davenport;  Iowa,  Cedar  Rapids; 
Loew's,  Akron;  Loew's,  Cleveland; 
Loew's,  Canton,  O.;  Midland,  Kansas 
City,  Mo.;  State,  Memphis;  Orpheum, 
St.  Louis;  Valentine,  Toledo;  and 
United  Artists,  San  Francisco. 


Rites  Tomorrow  for 
Mrs.  Nettie  Kalmine 

Funeral  services  will  be  held  here 
tomorrow  for  Mrs.  Nettie  L.  Kalmine, 
who  died  at  her  home  here  Tuesday 
night  after  a  lingering  illness.  The  de- 
ceased was  the  wife  of  Harry  M.  Kal- 
mine, vice-president  and  general  man- 
ager of  Stanley  Warner  Corp. 

Services  will  be  at  Temple  EvnannEl 
Chapel,  65th  Street  and  Fifth  Ave- 
nue at  1  P.M.  The  body  will  repose 
today  at  the  Universal  Funeral  Chapel, 
52d  Street  and  Lexington  Avenue. 

NSS  Easter  Package 

As  part  of  its  expanded  program  of 
service  to  exhibitors  launched  for  1959 
National  Screen  Service  is  offering  an 
all-color  "bargain"  package  for  Easter. 
It  consists  of  a  live-action  trailer  fea- 
turing a  whole  menagerie  of  rabbits 
and  chicks  and  two  huge  display 
posters. 


Reject  Pla 

(Continued  from  page  1] 
Clark,  chairman  of  the  subconn 
t  ailed  the  idea  "preposterous." 

"Such  a  system,"  Clark  said,  " 
commit  highway  robbery  upo 
American  family  and  its  individ 
sponsibilities.  It  would  rob  the  1 
can  family  of  the  opportunity 
and  enjoy  motion  pictures  toj 
and  to  determine  what  pictv 
wishes  to  see. 

"There  are  bills  in  the  New 
and  Maryland  legislatures  to 
statutory  classification  of  motio 
tures.  These  would  establish 
thinkable,  unwarranted  and  con 
ly  unjustified  abridgment  of  fr 
of  choice.  They  assume,  of  cours 
the  American  family  can't  be  t 
and  should  therefore  abdicate  it 
doms. 

Not  a  Protection,  He  Say: 

"If  those  who  propose  thes. 
believe  that  they  would  prote 
family  from  the  indecent  or  tl 
scene,  or  even  the  distasteful,  tl 
woefully  mistaken. 

"The  Code  itself  is  the  best 
antee  against  obscenity  and  ind 
on  the  screen,  for  it  means  vol 
acceptance  by  motion  picture  p 
ers  of  sound  standards. 

"The  law  should  not  be  the 
minant  of  degrees  of  maturity 
American  family. 

"The  maturity  of  young  peo 
even  old  people— cannot  be  me 
by  legislation. 

"Isn't  it  preposterous  to  th: 
films  may  be  obscene  for  people 
than  18  years  of  age  and  not  o 
for  people  only  one  day  older? 

Shurlock's  Division  Laude 

In  rejecting  the  second  prop 
permit  appeals  on  scripts  th 
PCA  has  disapproved,  the  subo 
tee  took  the  occasion  to  praise  tl 
of  the  PCA,  headed  by  Geoff 
Shurlock,  and  expressed  strong 
fication  that  the  Code  syster 
fully  and  consistently  supported 
branches  of  the  industry. 

Members  of  the  subcommit 
addition  to  Clark,  were  John  J 
nor,  Universal;  Robert  J.  Rubin 
mount;  and  Sidney  Schreiber 
The  other  member,  J.  Raymon 
Columbia,  who  was  out  of  tc 
business,  voted  by  proxy. 

Acquires  'Cloisterec 

"Cloistered,"  a  filmed  record 
daily  life  of  nuns  within  the  v 
their  own  sanctuary,  has  been  at 
for  both  16mm.  and  35mm.  d 
tion  by  Duncan  McGregor,  Jr. 
dent  of  Pathe  Cinema's  Ar 
branch,  and  Trinity  Productfo) 
film  has  reportedly  been  withhe 
theatrical  and  non-theatrical  d 
tion  for  the  past  eight  years. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor-  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman. 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7^2145;  Washington,  J.  A.  Otten,  National  Press  Clul 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondent' 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  R< 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  V 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  time 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  a 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  coi 


Iky,  February  5,  1959 


Motion  Picture  Daily 


3 


EDPLE 


tell  Wolfson,  co-owner  of  Wo- 
heatres,  Florida  circuit,  has 
imed  to  Miami  Metro's  plan- 
advisorv  board. 
□ 

McGee,  exhibitor  of  Edin- 
iScotland,  has  been  chosen  as 
nairman,  Cinematograph  Ex- 
Association  of  Great  Britain, 
utin  is  the  new  vice-president. 
□ 

Bridges,  Paramount  studio 
has  been  nominated  unani- 
;  the  1959  president  of  the 
Press  Council  of  Southern 
,  to  succeed  Robert  J.  Mc- 
of  radio  station  KBIG. 
□ 

Shows,  formerly  writer-pro- 
rector  for  Walt  Disney  Pro- 
has  been  named  vice-presi- 
harge  of  production  for  Larry 
Pictures  Corp. 
□ 

ook  now  is  representing  "TV 
m  the  motion  picture  field. 
□ 

Miller  has  been  designated 
sistant  to  Leon  P.  Blender, 

sales  manager  of  American 
onal  Pictures. 
□ 

Payton,  for  five  years  sales 
;n  director  of  Cinerama,  New 
been  shifted  by  the  Stanley 
circuit  to  the  New  Haven, 
one. 

□ 

J.  Fox,  head  of  the  inde- 
circuit  of  Fox  Theatres  in  the 
jbhia  area,  has  accepted  chair- 
of  the  motion  picture  divi- 
the  1959  membership  enroll- 
the  Philadelphia  Fellowship 
ion,  human  relations  bodv  in 


WB  Changes  Hypo  Earnings 


Sebe"  Miller,  sales  manager 
•alias  office  of  20th  Century- 

i  veteran  of  41  years  with 

iny,  was  tendered  a  testi- 
linner  on  his  retirement  and 

a  fishing  rod  and  reel  as  a 
gift  of  his  fellow  employees. 
□ 

Reynolds,  Union  Point,  Ga., 
ed  his  theatre  at  Madison, 
Senry  Lanham. 
□ 

Wilson  and  Mrs.  Wilson,  of 
lie,  Tenn.,  have  sold  the  Mid- 
ve-in  Theatre,  Pigeon  Forge, 
d  Newport  Amusement,  Inc. 
□ 

Glantz,  20th  Century-Fox 
in  Philadelphia,  has  left  the 


in  F.  Beach,  assistant  super- 
.t  of  the  film  emulsion  making 

ting  department  of  Eastman 
)■,  has  been  named  assistant 
of  film  emulsion  and  plate 

turing.  Lloyd  A.  Smith,  an 
superintendent   in  the  film 


( Continued 

Jack  L.  Warner,  Albert  Warner,  Benj. 
Kalmenson,  Charles  Allen,  Jr.,  and 
Serge  Semenenko. 

The  meeting  also  approved  the 
granting  of  stock  options  to  three  of- 
ficers of  the  company— William  T.  Orr, 
James  B.  Conkling  and  Rodney  Eriek- 
son— and  the  modification  of  stock  op- 
tions previously  granted  to  five  other 
officers— Jack  L.  Warner,  Benj.  Kal- 
menson, Herman  Starr,  Wolfe  Cohen 
and  Steve  Trilling. 

The  report  on  financial  activities 
was  made  by  meeting  chairman  Hon- 
orable Hugh  M.  Morris.  Net  profit  for 
the  three  months  ending  Nov.  29, 
1958,  is  equivalent  to  $1.10  per  share 
on  the  1,745,196  shares  of  common 
stock  outstanding  at  that  date  after  de- 
ducting 737,051  shares  held  in  treas- 
ury. Net  current  assets  were  $35,929,- 
000  and  debt  maturing  after  one  year 
was  $5,975,000  at  Nov.  29  compared 
with  $34,736,000  and  $6,051,000,  re- 
spectively, at  Aug.  31,  1958. 

Film-Rental  Total  Rises 

Film  rentals  sales,  etc.,  for  the  three 
months  ending  Nov.  29,  1958,  amount- 
ed to  $18,938,000,  as  compared  with 
815,764,000  for  the  corresponding  pe- 
riod last  year. 

A  dividend  of  30  cents  a  share  will 
be  paid  tomorrow,  Feb.  5. 

"While  operating  results  are  not 
available  for  the  second  quarter  end- 
ing March  1,  1959,  improvements  ex- 
perienced in  the  first  quarter  have 
continued,"  the  chairman  said.  He 
pointed  out  that  the  company  is  having 
"great  success"  with  its  current  release, 
"Auntie  Mame,"  and  listed  important 
upcoming  films. 

"Our  International  division  contin- 


from  page  1  ) 
ues  to  play  its  vital  role  in  the  dis- 
tribution of  our  feature  motion  pictures 
in  foreign  markets  as  well  as  in  its 
function  of  selling  our  television  series 
for  TV  presentations  abroad,"  the 
chairman  also  said,  and  added: 

"In  another  aspect  of  the  company's 
diversified  operations,  Warner  Bros, 
television  activities  have  achieved  a 
notable  success.  This  year  we  have  six 
important  series  on  the  ABC-TV  net- 
work: 'Maverick,'  'Cheyenne,'  'Sugar- 
foot,'  'Colt  .45,'  '77  Sunset  Strip'  and 
'Lawman'.  We  are  now  embarked  on 
an  extended  program  for  next  year 
with  a  number  of  new  television  series 
in  preparation. 

Cites  ABPC  Prosperity 

"Our  English  affiliate,  Associated 
British  Pictures  Corp.,  Ltd.,  is  having 
a  very  profitable  year  from  its  motion 
picture  theatre  and  is  having  ex- 
traordinary success  from  its  televi- 
sion operations. 

"Our  new  subsidiary,  Warner  Bros. 
Records,  will  celebrate  the  first  an- 
niversary of  its  formation  next  month. 
We  are  pleased  to  report  that  records 
with  a  Warner  Bros,  label  are  now 
being  sold  throughout  the  entire 
country. 

Controls  50,000  Music  Copyrights 

"Our  music  division,  with  some  50,- 
000  copyrights  under  its  control,  is 
maintaining  a  steady  pace  of  activities 
in  the  music  publishing  field,  with 
earnings  from  royalties  and  other 
sources. 

"Through  this  rounded  operational 
program  we  are  proceeding  with  con- 
fidence in  the  continued  progress  of 
your  company." 


emulsion  division,  has  been  appointed 
deputy  superintendent  of  that  divi- 
sion. Named  as  assistant  superinten- 
dants  in  the  film  emulsion  division 
are:  Walter  A.  Fallon,  who  will  be 
responsible  for  color  film  emulsions; 
Dr.  Fred  W.  Spangler,  in  charge  of  a 
group  of  black-and-white  emulsions, 
and  Dr.  Charles  F.  Vilbrandt,  with 
responsibility  for  the  division's  mate- 
rials, facilities,  and  procedures. 
□ 

Walter  Bennett,  65,  veteran  man- 
ager of-the  Capitol,  Vernon,  B.C.,  has 
been  presented  the  good  citizen 
award  of  the  town. 

□ 

Ron  Johnson,  one-time  film  critic 
of  the  "Toronto  Globe  and  Mail,"  has 
replaced  Jack  Karr  as  film  critic  at 
"The  Toronto  Daily  Star."  Karr  is 
now  free-lancing. 

□ 

Pete  Egan,  for  many  years  a  Fam- 
ous Players  manager  in  Calgary,  until 
his  retirement  in  1950,  has  been 
named  Sportsman  of  the  Year  by  the 
Boosters  Club. 


Paul  Summerville,  son  of  William, 
Jr.,  one-time  singing  member  of  The 
Three  Deuces,  has  taken  over  the 
management  of  the  Prince  of  Wales 
Theatre,  Toronto. 


21  Films  Now  in  Work; 
Six  Are  Completed 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  4.  -  There 
were  no  films  starting  on  the  produc- 
tion slate  this  week.  Twenty-one  still 
remain  in  production,  while  six  others 
report  completion  of  principal  photog- 
raphy. 

The  six  going  into  final  stages  of 
editing  include:  Buena  Vista,  "The 
Big  Fisherman";  Paramount,  Hal  B. 
Wallis  Production,  "Don't  Give  Up  the 
Ship";  American-International,  "The 
Road  Racers";  Universal-Internation- 
al's "The  Leech";  Hal  Roach,  "Johnny 
Melody,"  and  "The  Young  and  the 
Damned,"  Brigadier  Pictures'  inde- 
pendent production. 

to  Philadelphia 

PHILADELPHIA,  Feb.  4  -  The 
Stanley  Warner  Boyd  Theatre  here 
will  return  to  its  role  as  a  Cinerama 
house  on  Feb.  17  with  the  local  pre- 
miere of  "South  Seas  Adventure."  The 
new  Cinerama  production  will  bring 
to  a  close  the  15-week  run  of  "Wind- 
jammer" on  Feb.  14.  The  premiere 
performance  of  "South  Seas  Adven- 
ture" will  be  sponsored  by  the  women's 
auxiliary  of  the  Albert  Einstein  Medi- 
cal Center. 


TEST  TALK 

Variety  Club  News 


CLEVELAND— The  Variety  Club 
testimonial  for  outgoing  chief  barker 
David  Rosenthal,  United  Artists 
branch  manager,  and  installation  of  the 
incoming  chief  barker,  Jim  Levitt, 
Buena  Vista  branch  manager,  original- 
ly scheduled  for  Feb.  21,  has  been 
postponed  to  March  2.  The  original 
date  conflicts  with  the  United  Artists 
Feb.  19-21  convention  in  Miami. 

A 

MEMPHIS— Howard  A.  Nicholson, 
Paramount's  branch  manager  in  Mem- 
phis, has  been  elected  to  the  board  of 
directors  of  the  Variety  Club's  Chil- 
dren's Heart  Institute,  filling  the  vacan- 
cy left  there  by  the  death  of  M.  A. 
Lightman,  Sr. 

A 

PHILADELPHIA— Jimmy  Durante 
will  be  guest  of  honor  on  Feb.  10  at  a 
66th-birthday  party  tendered  him  by 
the  Variety  Club  of  Philadelphia  a't 
the  Bellevue  Stratford  Hotel.  Co- 
chairmen  for  the  event  are  Jack  Druck- 
er  and  Hal  Marshall.  The  civic  and 
entertainment  life  of  the  city  will  be 
represented  at  the  affair. 

A 

MIAMI— Tent  No.  33  netted  $1,- 
084.67  for  its  Variety  Children's  Hos- 
pital from  the  recent  Metropolitan 
Amateur  Golf  Association  sixsome 
played  at  the  Bayshore  Club,  Miami 
Beach.  Players  were  Sam  Snead,  Carey 
Middlecoff,  Mickey  Wright,  Marlene 
Bauer  Hagge,  Jack  Penrose  and  Frank 
Strafaci. 

A 

BUFFALO-Constantine  J.  Basil, 
president  of  Basil  Enterprises,  Inc.,  will 
be  guest  of  honor  at  a  testimonial  ban- 
quet of  Variety  Club  of  Buffalo  on 
Feb.  14.  Al  Anscombe,  general  manag- 
er of  radio  station  WINE,  is  chairman 
of  the  arrangements  committee.  Basil 
will  be  honored  for  his  service  through 
the  years  to  civic  and  charitable  proj- 
ects. 


Italian-Dubbed  Films 
Prove  Big  in  Toronto 

Special  to  THE  DAILY 

TORONTO,  Feb.  4.-The  success 
of  the  Italian-dubbed  "The  Ten  Com- 
mandments" here  has  resulted  in  Para- 
mount attempting  to  secure  Italian  ver- 
sions of  other  epics,  i.e.  "War  and 
Peace"  and  "Samson  and  Delilah." 
The  Italian  version  of  "Ten"  at  the 
Pylon  here  resulted  in  a  complete 
sellout  for  die  film,  including  Satur- 
day matinee. 

The  film  is  expected  to  play  a  full 
month,  although  it  has  played  major 
runs  throughout  the  citv  in  English. 


Acquire  Polish  Film 

"The  Eighth  Day  of  the  Week," 
produced  in  Poland,  has  been  acquired 
for  distribution  in  the  United  States 
by  Continental  Distributing,  Inc.,  it 
was  announced  today  by  president 
Irving  Wormser. 


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Screenplay  by  ELEANORE  GRIFFIN  and  ALLAN  SCOTT 

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Produced  by  ROSS  HUNTER 


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Motion  Picture  Daily 


Thursday,  February  5 


Nat.  Theatres 


(Continued  from  page  1) 
dated  net  income  for  the  comparable 
period  last  year:  $65,401,  or  2  cents 
per  share. 

President  John  B.  Bertero,  in  a  state- 
ment to  stockholders,  said  that  the 
net  income  for  the  quarter  —  first 
in  its  current  fiscal  year— included 
capital  gains,  net  of  Federal  taxes  of 
$240,000  or  nine  cents  per  share,  as 
compared  with  $179,000,  or  six  cents 
per  share  for  the  comparable  quar- 
ter of  the  preceding  year. 

"During  the  quarter  ended  Dec.  31, 
we  terminated  our  interest  in  17  thea- 
tres and  properties  not  useful  in  the 
business,"  Bertero  reported,  and  add- 
ed: "Unprofitable  operating  units  and 
those  that  do  not  provide  an  adequate 
return  on  investments  are  being  elim- 
inated. When  our  program  is  achieved 
we  will  have  a  solid  basis  for  future 
growth  and  the  development  of  addi- 
tional sources  of  income." 

The  new  National  Theatres  head, 
who  assumed  the  company's  presiden- 
cy on  Oct.  1,  said  that  "as  a  result 
of  the  overwhelmingly  favorable 
vote"  by  stockholders,  the  company  ex- 
pects to  be  shortly  in  a  position  to 
go  ahead  with  its  previously  announced 
exchange  offer  to  acquire  a  controlling 
interest  in  National  Telefilm  Associ- 
ates. 


REVIEW: 


The  Remarkable  Mr.  Pennypacker 


MPA  Group 

(Continued  from  page  1) 
licity  directors  committee  here  today. 

Also  up  for  discussion  will  be 
who  will  accept  the  award  of  the 
American-Israel  Chamber  of  Com- 
merce to  be  given  the  film  industry 
this  year  for  its  economic  coopera- 
tion in  working  with  Israel.  The 
award  will  be  presented  at  the  group's 
annual  dinner  April  8. 

The  MPA  group  will  further  con- 
sider two  requests  for  industry  par- 
ticipation in  International  Library 
Week  and  New  York  City's  Henry 
Hudson  Celebration,  scheduled  from 
mid-June  to  September. 


20th-Fox — CinemaScope 


the  slick  and  skillful  Clifton  Webb,  he  of  the  impeccable  appearance 
and  stiff-backed  demeanor,  was  really  made  to  measure  for  "The  Remark- 
able Mr.  Pennypacker,"  or  vice  versa.  In  any  case,  his  handling  of  the 
title  role  of  this  delightful  piece  of  light-weight  but  chucklesome  enter- 
tainment is  well  nigh  perfect. 

The  production,  by  the  experienced  Charles  Brackett,  was  based  on 
Liam  O'Brien's  well  known  and  quite  successful  Broadway  play  of  several 
years  back.  Henry  Levin  directed  with  a  fine  sense  of  comedy  and  balance 
from  a  smartly-written  screenplay  prepared  by  Walter  Reisch.  Cinema- 
Scope  and  DeLux  Color  lend  a  certain  happy  element  of  background 
spaciousness  and  liveliness  to  the  nostalgic  1890s  setting. 

This  is  family  entertainment,  with  distinct  emphasis  on  the  "family," 
although  it  must  be  borne  in  mind  that  the  protagonist  in  the  story 
comes  by  his  appellation  of  "remarkable"  by  virtue  of  having  sired  some 
eight  children  in  his  hilariously  happy  Harrisburg  (Pa.)  household, 
his  wife  the  lovely  Dorothy  McGuire,  while,  it  is  suddenly  revealed, 
he  has  likewise  fathered  some  nine  offspring  in  a  Philadelphia  home,  and 
of  course  by  another  Mrs.  Pennypacker.  You  see  Mr.  Pennypacker— Webb- 
is  a  firm  believer  in,  and  practitioner  of  the  basic  philosophy  that  one 
should  make  his  life  as  he  sees  fit,  that  rules  are  made  to  be  broken  if 
they  do  not  appeal  to  one's  sense  of  reason. 

Me.  Pennypacker  is  the  successful,  knicker-clad  head  of  a  sausage 
company,  founded  by  his  irritable  and  straight-laced  father,  Charles 
Cobum,  and  maintaining  offices  in  Harrisburg  and  Philadelphia.  Webb 
spends  a  month  in  the  one  city,  and  the  next  in  the  other,  alternately, 
has  been  doing  that  for  some  20  years,  and  that's  how  it  all  came  about. 
But  the  Philadelphia  eldest  seeks  to  save  his  father  from  a  process  server— 
in  another  matter— and  follows  him  to  Harrisburg.  His  arrival,  and  the 
startling  disclosure  he  inadvertently  brings  with  him  really  sets  things 
in  tumultuous  motion. 

The  Harrisburg  eldest  feels  she  must  break  her  engagement  to  the 
young  minister  she  is  about  to  wed,  the  father  storms  madly  about,  the 
old  maid  sister  faints,  the  other  youngsters  decide  to  leave  home,  and 
Miss  McGuire  flays  him  with  a  look  and  a  word.  But  then  she  goes  oft 
to  Philadelphia  to  take  a  look,  finds  the  other  brood  motherless  (for 
eight  years  now),  and  all  ends  happily  in  divers  directions,  including 
Philadelphia  and  Harrisburg. 

It's  really  grand  fun,  and  done  with  altogether  the  right  touch  of 
light-hearted  entertainment.  Family  entertainment?  It's  certainly  enter- 
tainment about  a  family,  scads  of  it,  indeed. 

Running  time,  87minutes.  General  classification.  Release,  in  February. 

Charles  S.  Aaronsox 


Hansen  Asks  i»*  Baim  on  Tour 


(Continued  from  page  1) 
serve  as  an  officer  of  one  firm  and  a 
director  of  another.  Testifying  before 
the  Senate-House  Economic  Commit- 
tee, he  also  renewed  the  Department's 
request  for  pre-merger  notification 
legislation  and  power  to  compel  the 
production  of  evidence  in  investiga- 
tions looking  toward  civil  anti-trust 
actions. 


Life  Hails  'PanchaW 

The  Indian  import,  "Pather  Pan- 
chali,"  which  has  been  showing  at 
the  Fifth  Avenue  Cinema  here  for  the 
past  20  weeks,  suddenly  gained  the 
attention  of  LIFE  magazine  in  its  cur- 
rent issue.  The  magazine  devotes  a 
full  page,  with  pictures,  to  the  film, 
and  credits  "a  stubborn  New  York 
film  importer  named  Edward  Harri- 
son" for  its  showing  here. 


For  'Black  Orchid' 

Ina  Balin,  who  makes  her  film 
debut  in  "The  Black  Orchid,"  is  in  the 
East  from  Hollywood  to  promote  the 
picture  in  four  cities  where  it  will 
have  special  regional  premieres.  The 
actress  spent  last  week  in  Philadelphia 
on  promotional  work  that  preceded 
the  world  premiere  of  the  film  yes- 
terday at  the  Arcadia  Theatre.  She  is 
in  Boston  this  week.  "The  Black  Or- 
chid" will  open  Feb.  19  at  the  Para- 
mount Theatre  there. 

In  Washington  Next  Week 

Next  week  will  find  Miss  Balin  in 
Washington  where  the  Ponti-Girosi 
production  will  bow  Feb.  19  at  the 
Playhouse.  Before  going  to  Washing- 
ton, she  will  come  to  New  York  Feb. 
9  for  promotional  activity  preliminary 
to  the  opening  at  the  Plaza  Theatre 
on  Feb.  12. 


Exhibitors  Hi 


(Continued  from  page  1) 
coming   soundtracks    will  be 
truly   stereophonic   than  those 
viously  employed. 

Harry  Mandel,  RKO  Theatres 
president,  described  the  move 
step  that  should  have  been  ta 
long  time  ago."  "All  our  theatr* 
equipped  for  stereophonic  sc 
he  said,  "and  we  think  they 
use  it  whenever  possible."  M 
pointed  out  that  the  last  picture 
by  RKO  with  stereophonic  : 
20th's  "The  Roots  of  Heaven,"  rec.l 
"terrific"  audience  response. 

Ernest  Emerling,  of  Loew's  The 
was    another   circuit  executive 
thought  re-emphasis  on  stereojj 
sound  was  a  "terrific  idea."  H<| 
that  since  the  public  is  so  hi 
high-fidelity  and  stereophonic  r 
right  now,  the  same  type  of 
system  can  be  a  "tremendous 
for  theatres. 

Emerling  remarked,  however  j 
most  distributors  don't  have  ei 
stereo  prints  to  go  around.  "If 
did,"  he  said,  "we'd  take  full  a! 
tage  of  it  in  both  advertising  anc 
jection." 

I  Applaud,'  Says  Hyman 

Over  at  American  Broadcsi 
Paramount  Theatres,  vice-pre;,j 
Edward  L.  Hyman  said  "I  apu 
the  Fox  decision.  "We  have  1 
urged  greater  use  of  stereoj 
sound." 

Stanley   Warner  president 
Fabian  commented  that  it  was 
logical  and  constructive  suggestii 
exhibitors    throughout    the  coq 
which  resulted  in  the  Fox  deci 

Since  "the  public  ear  is  beii 
creasingly  educated  by  hi-fi  reco  I 
and  stereo  in  their  living  rc 
Fabian  said,  "these  discrimii 
people  should  know  that  the 
sound  available  is  part  of  motio 
ture  theatre  entertainment." 

Fabian  added  that  he  hope* 
increased  public  acceptance  of  s 
phonic  sound  would  prompt  no 
Fox,  but  all  producers,  to  make 
prints  available  to  theatres 
"have  invested  millions  of  doll; 
this  equipment." 

TOA  Comment  Expected 

There  was  no  official  comme! 
the  move  from  Theatre  Ownf 
America,  which  has  been  hot  o 
subject  of  increased  usage  of  s  j 
phonic  sound  for  several  yea( 
was  reported,  however,  that 
president  George  Kerasotes,  wai 
paring  a  personal  letter  of  congr 
tions  to  20th-Fox  president  5 
Skouras. 


More 

light 

+ 

slower  burn= 
lower  costs 


rajATJONAL 

PROJECTOR 
CARBONS 


lav,  February  5,  1959 


Motion  Picture  Daily 


9 


tional 
e-  Selling 


;)IO  City  Music  Hall  used  the 
'view  of  "Some  Came  Running" 
appeared  in  the  Feb.  17  issue 
pok,"  to  sell  this  new  MGM 
it  was  a  wise  choice,  because 
eading  this  article,  we  believe 
eaders  will  want  to  see  this  Sol 
production  starring  Frank  Si- 
Shirley  MacLaine  and  Dean 
.  Shirley  MacLaine  says  "The 
olayed  has  a  great  capacity  for 
iind  is  more  of  a  woman  than 
omen.  I  loved  this  girl  so  much 
1  have  played  the  scenes  any 
>irector  MinneUi  wanted— even 
ig  on  my  head." 
• 

I  Boone,  star  of  "Mardi  Gras," 
off  the  full  color  of  "Life's" 
issue  to  their  32  million  read- 

s  the  great-great-great  grandson 
iel  Boone.  The  editors  of  "Life" 
lied  seven  additional  pages  of 
•ssue  depicting  the  spiritual 
of  this  teen-age  idol.  Pat  has 
ds  successful  career  on  his  spir- 
linking.  He  was  graduated  from 
}ia  University  magna  cum  laude 
ar.  His  book  "Twixt  Twelve 
,venty"  is  rapidly  becoming  a 
Her  and  the  proceeds  of  it  go 
Northeastern  Institute  for  Chris- 
lucation. 

• 

■  Journey,"  the  story  of  a  violent 
od  a  beautiful  woman,  that 
the  stars  of  "The  King  and  I" 
ih  Kerr  and  Yul  Brynner  is  ad- 
1  on  the  table  of  contents  page 
le  Saturday's  Evening  Post's" 
I  issue. 

• 

Bridge  on  the  River  Kwai," 
iumbia  film  starring  Alec  Guin- 
'id  William  Holden,  has  been 
Picture  of  the  Year  by  "Sev- 
ls"  teen-age  readers.  Runners- 
-  "This  Happy  Feeling"  and  "A 
j  o  Love  and  a  Time  to  Die." 
]  the  third  annual  Seventeen 
j's  Award. 

• 

Collins  starring  in  "Rally 
The  Flag  Boys,"  in  De  Luxe 
s  spotlighted  in  a  Lustre  Creme 
earing  in  the  February  issue  of 


on  Brando,  who  is  the  pro- 
director  and  writer  of  "One 
acks"  is  on  the  color  cover  of 
:'s"  Jan.  25  issue  with  his  lead- 
ly— a  Mexican  beauty  named 
llicer.  Lloyd  Shearer  has  writ- 
ocation  story  which  appears  in 
pe  issue. 

• 

Lollobrigida  plays  Queen 
iin  "Solomon  and  Sheba."  She 
in  attractive  Biblical  dress  on 
ver  of  "This  Week's"  Feb.  1 
[n  a  pictorial  cover  story  Yul 
r  is  seen  as  King  Solomon  with 
laying  his  queen.  The  photos 
lade  on  location  in  Spain. 

Walter  Haas 


FEATURE  REVIEWS 


Forbidden  Island 

Columbia 

Hartford,  Feb.  4 
Triple  -  threat  Charles  B.  Griffith 
( he  produced,  directed  and  wrote  this 
Columbia  presentation)  provides  some 
taut  moments.  The  Jon  Hall  starring 
film  has  appeal  in  those  action  thea- 
tres that  demand  and  play  the  chase- 
and-suspense  element. 

Filmed  with  obviously  well-intended 
cooperation  of  Polynesian  Productions, 
Inc.,  with  underwater  sequences  shot 
at  Florida's  famed  Silver  Springs,  the 
Columbia  color  production  tells  of  skin 
diver  Hall,  hired  to  find  a  priceless 
emerald,  lost  in  a  sunken  ship  in  the 
South  Pacific  by  John  Farrow,  who 
travels  with  Nan  Adams,  voluptuous 
blonde  forced  to  pose  as  his  wife. 

Eventually,  one  of  Hail's  aides  is 
killed  underwater  after  he  discovers 
that  prim-and-proper  Farrow  is  a  mur- 
derer. Farrow  pins  the  blame  on  Hall, 
and  from  this  point  out,  more  killings 
occur  before  Hall  and  Miss  Adams  un- 
cover the  truth  and  head  together  for 
Manda. 

Lamar  Boren  was  underwater  cam- 
eraman. One  song,  "Forbidden  Island," 
is  heard.  Bart  Carre  served  as  produc- 
tion manager. 

Running  time,  66  minutes.  General 
classification.  Release  in  March. 

A.  M.  W. 


The  Cosmic  Man 

Terry-Allied  Artists 

Hartford,  Feb.  4 
The  redoubtable  Bruce  Bennett, 
who's  escorted  his  share  of  voluptu- 
ous leading  women  over  the  decades, 
is  principal  player  in  this  Robert  A. 
Terry  production,  w  ritten  and  enacted 
primarily  for  that  burgeoning  audience 
of  science-fiction  aficionados  wherever 
they  gather  around  the  globe.  Box- 
office-wise,  it  figures  to  take  as  good 
care  of  itself  as  its  predecessors. 

The  time  is  now,  the  setting  initally 
the  perimeter  of  an  American  Air 
Force  base,  Col.  Paul  Langton,  Gen- 
eral Herbert  Lytton  and  Dr.  Bruce 
Bennett,  astro-physics  scientist,  discov- 
er a  huge,  mysterious  ball-shaped  ob- 
ject. At  the  outset  the  threesome,  de- 
spite their  knowledge  and  limitless  re- 
sources, are  unable  to  move  the  heavy 
sphere.  Later,  civilian  and  military 
populace  alike  shows  signs  of  panic, 
as  evidence  of  a  phantom  man  destroy- 
ing vital  elements  continues  to  mount. 

Matters  start  automatically  resolving 
themselves,  however,  as  a  strange-ap- 
pearing man  (John  Carradine,  a  hor- 
ror-maker from  way  back)  checks  into 
Angela  Greene's  adjacent  motel.  When 
the  electricity  fails  the  following  eve- 
ning, Carradine  is  heard  pleading  with 
the  authorities  not  to  be  alarmed.  He 
urges  closer  understanding  between 
peoples  of  the  earth  and  outer  space. 
Next  morning,  Miss  Greene's  crippled 
son  ( Scotty  Morrow )  is  found  miracu- 
lously cured,  and  the  sudden  invader 


from  space,  the  sphere  with  its  some- 
times human  cargo,  slowly  disappear- 
ing into  the  outer  vastness.  Miss 
Greene  clinches  with  Dr.  Bennett. 

Herbert  Greene  directed  from  an 
original  story  and  screenplay  by  Arthur 
C.  Pierce,  and  Harry  Marsh  is  listed 
as  associate  producer.  Charles  Duncan 
was  responsible  for  special  effects,  in- 
creasingly important  in  these  science- 
fiction  treatments. 

Running  time,  72  minutes.  General 
classification.  Release,  in  January. 

A.  M.  W. 


The  Young  Captives 

Paramount 

A  concise,  modest  melodrama,  "The 
Young  Captives"  tells  the  harrowing 
and  often  suspenseful  tale  of  two  elop- 
ing teenagers  who  fall  into  the  clutches 
of  a  disturbed  young  man  who  gives 
even  less  thought  to  killing  than  he 
does  to  combing  his  hair.  Producer 
Andrew  J.  Fenady,  who  also  wrote  the 
screenplay,  has  put  together  a  taut 
little  film  that  features  a  particularly 
colorful  and  malignant  villain. 

Newcomer  Steven  Mario  is  seen  as 
the  villain  and  Tom  Seldon  and  Luana 
Patten  as  the  unlucky  young  lovers. 
The  film  opens  with  Mario,  an  itin- 
erant California  oil  field  worker,  mur- 
dering his  boss  in  a  fit  of  rage  and 
immediately  taking  off  for  Mexico.  En 
route  he  teams  up  with  the  unknowing 
Miss  Patten  and  Seldon,  who  are  driv- 
ing to  Tiajuana  to  get  married.  Mario's 
conversation  and  his  strange  enthusia- 
asms  do  not  particularly  endear  him  to 
the  young  couple.  However,  they  don't 
object  to  having  him  along  because  it 
throws  the  police  off  their  trail. 

Later,  when  the  kids  try  to  drop 


Mario,  he  reveals  himself  to  be  the 
killer  he  is  and,  at  knife  point,  forces 
them  to  drive  him  into  Mexico.  How 
the  kids  eventually  outwit  and  over- 
power the  maniac  provides  the  climac- 
tic action  and  suspense.  It  also  pro- 
vides something  of  a  moral  because  the 
kids  decide  that  unlike  Mario,  who 
has  advocated  living  in  the  present  for 
the  immediate  kicks,  they  shall  put  off 
their  marriage  until  they  are  older 
and  wiser. 

Mario  handles  his  colorful  role  quite 
effectively  and  Miss  Patten  and  Seldon 
are  appealing  as  the  teenagers.  Irvin 
Kershner  directed  and  Gordon  Hunt 
and  Al  Burton  wrote  the  original  story. 

Others  in  the  cast  include  Joan  Gra- 
ville,  Ed  Nelson,  Dan  Sheridan  and 
Jim  Chandler. 

Running  time,  61  minutes.  General 
classification.  Release,  in  February. 

Vincent  Canby 


V.C.  to  Use  S-W  House 

ALBANY,  N.  Y.,  Feb.  4.  -  Stanley 
Warner  Corp.  has  donated  use  of  the 
Ritz  Theatre  to  the  "Albany  Times- 
Union"  for  the  premiere  of  "South 
Pacific"  on  the  night  of  Feb.  19  when 
Variety  Club's  Camp  Thacher  will  be 
the  beneficiary.  Gene  Robb,  publisher 
of  the  paper  and  a  barker  of  the  club, 
made  the  arrangements  with  Tent  No. 
9  officers  and  S-W  district  manager 
Alfred  G.  Swett. 


Philadelphia  House  Sold 

PHILADELPHIA,  Feb.  4.  -  Great 
Films,  Inc.,  which  operates  art  houses 
in  Washington,  Baltimore  and  Cleve- 
land, has  taken  over  operation  of  the 
Ambassador  Theatre  here,  neighbor- 
hood house  converted  to  an  art  film 
policy. 


DICK  CLARK  GOES 
FOR  GIDGET!. 

IDOL  OF  AMERICA'S  MAJOR 
MOVIEGOING  AUDIENCE  (ages  12-26) 
USES  ALL  MEDIA  TO  SELL  COLUMRIA'S 
t   'NEW  FACES' PRESENTATION! 


Sandra  Dee  •  cliff  Robertson  •  james  Darren 
i-JNE  Four  Preps 


'    ARTHUR  O'MNEIl  "'  ' 


icreenplay  by  GABRIELLE  UPTON  .  Based  on  the  f 
Produced  by  LEWIS  J.  RACHMIL  •  Directed 


CinemaScopE       EASTMAN  COLOR 


The  industry  goes  for  GIDGET  for  Easter! 


iv.  February  5,  1959 


Motion  Picture  Daily 


ish  Film  Survival  Depends 
Abolishing  Tax,  Says  King 

Special  to  THE  DAILY 

SCOW,  Feb.  1  (By  Air  Mail)-Sir  Alexander  King,  Scots  cinema  mag- 
irned  exhibitors  here  that  there  must  be  no  more  tinkering  with  scales 
na  Tax  by  the  London  Government.  It  must  simply  disappear,  he 


te  are  to  have  a  British  film  in- 
::hen  that  depends  on  one  man 
lat  man  is  Mr.  Heathcoat  Am- 
Chancellor  of  the  Exchequer," 
ir  Alex. 

hibitors  did  not  get  Cinema 
i-lished  in  the  next  Budget,  it 
le  a  waste  of  their  time  com- 
iieetings  such  as  this,  he  said, 
iinnual  gathering  of  the  Scot- 
iinch,  British  Cinematograph 
hs  Association, 
pase  for  cutting  Cinema  Tax 
iot  be  challenged,   he  said, 

out  the  tax  was  discriminatory 
an    industry  struggling  for 
against  powerful  competitors." 
Jso  unreasonable,  since  it  was 

even  when  a  loss  was  in- 


curred and  the  yield  of  tax  was  trivial 
in  relation  to  the  national  income  and 
was,  in  any  event,  declining,  he  add- 
ed. Finally,  a  collapse  of  the  British 
film  industry  would  be  a  national  dis- 
aster, he  declared. 

If  British  films  disappeared,  there 
would  be  a  decline  in  political  and 
social  influence,  foreign  currency 
would  be  lost,  and  there  would  be  un- 
employment, Sir  Alex  said. 

"Given  the  right  films,  and  by  ex- 
ploiting them  properly,"  the  new  Scot 
president  added,  "we  are  capable  of 
attracting  increasing  numbers. 

"But  we  must  see  to  the  comfort 
and  well-being  of  our  customers  in 
order  to  attract  them.  There  is  much 
hard  work  to  be  done." 


ich,  Serlin 


ontinued  from  page  1 ) 

f  and  will  head  a  new  pro- 
extended  promotion  for  the 
Lynch  has  been  with  the 

all  since  its  opening  in  De- 

1932. 

formerly  press  representa- 
ed  the  Music  Hall's  publicity 
1934  after  working  in  Chi- 
a  reporter.  A  native  of  that 
s  a  graduate  of  the  University 

I  

h  Aid  Law 

intinued  from  page  1) 
riod  the  most  drastic  reforms 
jjsed  on  the  industry.  \Vliat 
prms  are,  or  what  form  they 
j|ke,  he  does  not  say. 

other  hand,  he  also  suggests 
|g  of  the  Common  Market 
to  discuss  study  methods, 
[  and  coordinating  machinery 
up  for  the  film  industries  of 
| 'tries  concerned. 

Bourre  also  suggests  that 
ild  be  taken  to  persuade  Ger- 
:  to  put  any  obstacles  in  the 
le  French  and  Italian  Funds. 


Academy  Awards  Show 
Draws  10  More  Stars 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  4  -  "Oscar" 
show  producer  Jerry  Wald  has  report- 
ed the  addition  of  10  performers  to 
the  all-star  lineup  for  the  31st  Annual 
Academy  Awards  Show  April  16. 

Named  were  Eddie  Albert,  Carroll 
Baker,  Maurice  Chevalier,  Wendell 
Corey,  Vic  Damone,  Jayne  Mansfield, 
Johnny  Mathis,  Vincent  Price,  Ron- 
ald  Reagan,  and  Edward  G.  Robinson. 

NBC  will  carry  the  105-minute 
show  on  its  radio  and  television  net- 
works. 


eekend  Policy 

DELPHIA,  Feb.  4.-Stanley 
Theatres  has  set  a  weekend 
2y  for  three  of  its  suburban 
he  Hiway,  Ambler  and  Grove, 
cy  calls  for  three  shows  daily 
ys  and  Saturdays,  with  con- 
howings  on  Sundays.  At  the 
Charles  W.  Read  comes  in  as 
inager. 


SDIG  Pickets  Columbia 

Picketing  by  the  Screen  Directors 
International  Guild  spread  yesterday 
afternoon  to  the  home  office  of  Co- 
lumbia Pictures  when  it  was  official- 
ly revealed  that  Sudan  Productions, 
Inc.,  a  New  York  company  that  has 
been  picketed  since  Monday  by  the 
Guild,  is  an  affiliate  of  Columbia  and 
subject  to  its  policies. 

As  a  result  of  the  refusal  of  Colum- 
bia to  sign  a  contract  with  SDIG,  a 
picket  line  has  been  established  by  the 
Guild  in  front  of  the  Columbia  Pic- 
tures Building  here. 


Television  Today 


'Dennis,  The  Menace'  Set 
For  Program  on  CBS 

"Dennis  The  Menace,"  popular 
newspaper  cartoon  character,  will 
come  to  life  on  the  TV  screen,  as  a 
result  of  an  agreement  just  concluded 
between  Screen  Gems  and  the  CBS 
Television  Network. 

Expected  to  be  aired  Fridays  on 
CBS-TV  next  fall,  the  series  will  fea- 
ture six-year-old  Jay  North  as  the 
freckled  hero,  and  will  be  produced 
by  James  Fonda.  It  will  be  sponsored 
by  the  Kellogg  Co. 

Viceroy  Now  Full-Time 
'Naked  City'1  Sponsor 

Brown  and  Williamson  Tobacco  Co., 
on  behalf  of  its  Viceroy  cigarettes,  is 
now  full-time  sponsor  of  Herbert  B. 
Leonard's  "The  Naked  City"  TV  series, 
following  purchase  of  alternate  week 
sponsorship  from  Quaker  Oats. 

The  series  will  be  sponsored  by 
B&W  straight  across  the  board  through 
September. 


UPA  to  Make  Titles 
For  Thurber  Series 

UPA  has  been  signed  to  create  ani- 
mated titles  for  Walden  Productions' 
new  teleseries,  "The  Private  Life  of 
James  Thurber." 

The  cartoon  studio  will  also  create 
an  animated  sequence  for  the  initial 
segment  of  the  series,  which  is  being 
financed  as  well  as  released  by  Screen 
Gems. 


Mahoney,  Sale,  of  TV, 
Will  Produce  'Lazarus' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  4.-Bichard 
Sale  and  Jock  Mahoney  will  join  forces 
to  produce  Sale's  Simon  and  Schuster 
novel  "Lazarus  No.  7,"  as  an  independ- 
ent motion  picture. 

Mahoney  and  Sale  are  currently  as- 
sociated as  star  and  producer-director- 
creator  of  the  CBS-TV  "Yancy  Derrin- 
ger" series. 


Reopen  Hazleton  House    To  Complete  Series 


HAZLETON,  Pa.,  Feb.  4.  -  The 
Feeley  Theatre  here,  a  Comerford 
house  until  closed  recently,  will  be 
reopened  on  a  first-run  policy  by  its 
owners,  Mrs.  Watson  and  her  son. 

The  Comerford  circuit  has  also 
closed  its  Strand  Theatre  in  Carlyle, 
Pa. 


TV  Spots,  Inc.,  will  complete  the 
final  episode  of  its  new  Crusader 
Rabbit  series  April  20,  it  was  an- 
nounced here  yesterday.  The  company 
is  currently  producing  "Sir  Loin  and 
the  Dragon,"  a  half-hour  animated 
family  show. 


oungblood  Dies        Joy's  Offices  Moved         Circuit  Gets  FM  Outlet 


iON  CITY,  Tenn.,  Feb.  4  - 
gblood,  for  the  past  30  years 
owner,  died  at  his  home, 
owing  an  extended  illness, 
od  and  his  associates,  includ- 
>r,  John,  operated  the  Sevier 
essee  theatres. 


NEW  ORLEANS,  Feb.  4.  -  Joy's 
Theatres,  Inc.,  has  moved  its  home  of- 
fices to  150  South  Liberty  St.  Joy  N. 
Houck,  president  of  the  circuit,  also 
is  head  of  Howco  Pictures  of  Louisi- 
ana, Inc.,  also  located  at  the  same  ad- 
dress but  in  separate  quarters. 


HOLLYWOOD,  Feb.  4.-The  FCC 
approved  the  sale  of  Glendale's  FM 
station  KFMU  to  Sherrill  Corwin's 
Metropolitan  Theatres  for  $150,000 
yesterday.  Metropolitan  has  interests 
in  other  broadcasting  properties  as 
well. 


Who's  Where 


Charles  King,  formerly  director  of 
sales  of  National  Telefilm  Associates 
Film  Network,  will  join  Bernard  L. 
Schubert,  Inc.  as  vice  president  in 
charge  of  syndicated  sales,  effective 
Feb.  16. 

□ 

Ted  R.  Gamble,  president  of  Mt. 
Hood  Radio  &  Television  Broadcast- 
ing Corp.,  Portland,  Ore.,  has  been 
named  chairman  of  the  1959  Crusade 
for  Freedom  campaign  in  Oregon. 


Miles  Middough  is  the  new  head  of 
the  Roach  Studios  Commercial  Film 
Division,  succeeding  Jack  W.  Reyn- 
olds, who  has  resigned.  With  the 
Roach  organization  for  the  past  two 
years,  Middough  was  formerly  associ- 
ated with  Warwick  &  Legler. 

□ 

Independent  Television  Corporation 
has  added  three  new  men  to  its  sales 
force.  They  are:  John  Serrao,  who  has 
been  named  district  manager  in  the 
western  division  sales  office;  Al  W. 
Godwin,  who  has  joined  Arrow  Pro- 
ductions, ITC's  re-run  sales  division; 
John  B.  Dalton,  who  has  joined  the 
syndicated  sales  division  of  ITC,  re- 
porting to  the  northeastern  sales  man- 
ager.   

Court  Won't  Void  Pact 
Of  Burroughs'  'Tarzan' 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Feb.  4.-The  Dis- 
trict Court  of  Appeals  has  denied  Ed- 
gar Rice  Burroughs,  Inc.,  of  Tarzana, 
voidance  of  contract  with  Walter 
White's  Commodore  Productions  and 
Artists,  Inc.,  of  Los  Angeles,  for  tele- 
vision use  of  the  Tarzan  character. 

The  court  upheld  the  contract 
signed  in  1950  in  which  Commodore 
was  to  be  given  first  opportunity  to 
use  material  on  terms  which  Burroughs 
might  receive  from  any  other  produc- 
tion agency.  White  claimed  Burroughs 
granted  exclusive  television  rights  in 
1955  to  Sol  Lesser  Productions  without 
giving  Commodore  first  offer. 

Commodore's  ten  -  million  -  dollar 
breach-of-contract  suit  against  Bur- 
roughs, filed  in  March,  1957,  is  ex- 
pected to  begin  in  Superior  Court  next 
summer 


Videotape  to  WDAF-TV 

HOLLYWOOD,  Feb.  4.-William 
A.  Bates,  general  manager  of  National 
Theatres'  WDAF-TV,  Kansas  City,  an- 
nounced today  that  the  station  has 
purchased  two  Ampex  VR-1000  video- 
tape recorders.  Delivery  is  expected  by 
March  1. 

WDAF-TV  is  the  first  Kansas  City 
television  station  to  install  videotape 
equipment,  said  Bates. 


MOTION  PICTURE 

DAILY 


NEW  YORK,  U.S.A.,  FRIDAY,  FEBRUARY  6,  1959 


TEN  CENTS 


s  'U'  Plans 

e-Selling  Is 
•gent  Need 
♦day:  Lipton 

;  It  Vital  Even  for 
Sold'  Properties 


ft  WARREN  G.  HARRIS 
selling— and  that  means  paid 
ising— is  the  vital,  if  not  urgent, 
if  the  motion  picture  industry 
today,  accord- 
ing to  Univer- 
^^■^^  sal  yice  -  pres- 

fl^k  i      ident  David  A. 
^Sk       Lipton,  who 
stopped  to  chat 
gptoqMW      with   trade  re- 
porters    at  tin- 
"W""  t  m        company's  home 
jj^^^^^F        office  here  yes- 
Is,  _    .Jr  terday,  before 
IMl^  to 

t j  T  .  .  base. 

id  Lipton  T  .  .  j 

r  Lipton  ad- 

mitted that 
"no  simple  solution"  to  cur- 
( Continued  on  page  6) 


We  N.  Y.  Toll-TV 
fanned  by  Schine 

Special  to  THE  DAILY 

SSENA,  N.  Y.,  Feb.  5.-A  sub- 
n  television  operation  was  dis- 
today  to  be  a  part  of  a  large- 
development  operation  by 
Enterprises  for  this  village  in 
Lawrence  Seaway  area.  Sey- 

L.  Morris,  Schine  public  rela- 
( Continued  on  page  7 ) 

ti-Girosi  Program 
p  for  10  Pictures 

From  THE  DAILY  Bureau 

LLYWOOD,  Feb.  5.  -  Inde- 
lt  producers  Carlo  Ponti  and 
llo  Cirosi  today  revealed  that 
urrent  production  program  calls 
pictures  at  a  total  cost  exceed- 
0,000,000.  The  program,  which 
(Continued  on  page  3) 


VISION  TODAY— page  7 


Sunday  Newspaper  Editors  Confirm 
Interest  in  Film  News  on  Increase 


A  recent  meeting  of  Sunday  newspaper  editors  confirmed  the  fact  that  reader 
interest  in  motion  picture  news  has  grown  considerably  lately.  This  is  reported 
in  the  99th  in  the  series  of  Compo  ads  in  "Editor  &  Publisher,"  which  appears 

tomorrow. 

"Eighteen  editors  attending  the  re- 
cent annual  editorial  service  meeting 
of  Metropolitan  Sunday  Newspapers, 
Inc.  in  New  York,"  the  ad  says, 
"heard  fellow  editors  confirm  a 
statement  which  we  have  made  re- 
peatedly in  this  space,  namely,  that 
newspaper  readers  are  showing  great- 
er interest  in  movie  news. 

"In  its  story  covering  the  meeting, 
Editor  &  Publisher  had  this  to  say: 
" '  .   .   .   a  recent  resurgence  of 
(  Continued  on  page  3 ) 


DeMille's  Own  Story 
Will  Be  Published 

Cecil  B.  DeMille's  autobiography 
will  be  published  by  Prentice-Hall  lat- 
er this  year,  it  was  announced  yester- 
day by  Richard  Prentice  Ettinger, 
chairman  of  the  board  of  the  publish- 
ing company. 

DeMille  was  working  on  his  memoirs 
up  to  the  time  of  his  death.  All  that 
remains  to  be  done  is  the  editing  of  the 
voluminous  material  he  had  written 
and  dictated.  The  editing  is  bein^  done 
by  DeMille's  associate  and  literary 
collaborator  for  the  past  14  years,  Don- 
ald Hayne,  with  the  approval  and  as- 
sistance of  the  DeMille  family.  All 
proceeds  from  DeMille's  autobiography 
will  go  to  the  Cecil  B.  DeMille  Fund 
(Continued  on  page  3) 


Jerry  Wald  to  Produce 
Academy  Awards  Show 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  5.  -  Jerry 
Wald  was  named  "Oscar"  show  pro- 
ducer for  31st  annual  Academy 
Awards  today  by  program  committee 
chairman  Valentine  Davies.  Serving 
on  his  staff  will  be  Michael  Garrison, 
Samuel  Goldwyn,  Jr.,  Margo  Halprin 
and  George  Stevens,  Jr. 

Dick  Breen,  Melvin  Frank,  Hal 
Kanter,  Norman  Panama,  Jack  Rose 
(  Continued  on  page  3 ) 


'Photoplay'  Awards  Go 
To  Reynolds,  Curtis 

Debbie  Reynolds  swept  by  Eliza- 
beth Taylor,  her  nearest  competitor, 
in  the  voting  for  the  "Photoplay 
Magazine"  Gold  Medal  Award  for  the 
most  popular  actress  of  1958  and 
Tony  Curtis  edged  Cary  Grant  for 
most  popular  actor  laurels,  it  was  an- 
nounced yesterday  by  Evelyn  Pain 
(Continued  on  page  3) 

Paramount  Consolidates 
Operations  of  Studios 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  5.-Y.  Frank 
Freeman,  vice-president  and  studio 
head  of  Paramount  Pictures,  an- 
nounced today  that  hereafter  opera- 
tions of  the  Paramount  Sunset  lot  will 
be  consolidated  with  the  Paramount 
( Continued  on  page  2 ) 


Bermuda  May  Adopt  Censor  Laws 
Similar  to  Those  in  Great  Britain 


By  MARTIN  DIER 

HAMILTON,  Bermuda,  Feb.  5.— Bermuda  may  scrap  its  present  legislation 
for  censorship  of  films  and  introduce  laws  similar  to  those  in  the  United 
Kingdom. 


An  amending  bill  to  the  Bermuda 
Film  Act  has  been  put  aside  after  pro- 
longed debate  in  the  House  of  As- 
sembly following  unanimous  agree- 
ment by  members  to  a  motion  that 
the  Governor  be  requested  to  pre- 
pare a  draft  bill  modelled  on  the  Brit- 
ish system  of  rating. 

H.  T.  Watlington,  chairman  of  the 
Board  of  Education  which  constitutes 
the  Film  Control  Authority  under  the 


existing  legislation,  told  the  Assembly 
that  there  were  three  alternatives:  the 
amending  bill  which  sought  to  reduce 
the  age  of  adult  admission  from  17  to 
16  could  be  supported,  a  proposal 
to  abolish  censorship  altogether  could 
be  adopted,  or  the  motion  to  put  Ber- 
muda's film  censorship  on  a  par  with 
the  British  system  could  be  passed. 
Watlington  thought  the  chief  ob- 
(Continued  on  page  6) 


Field  Tests 

Urges  National 
Ad  Funds  Be 
Used  Locally 

TO  A  Proposes  Plan  for 
Saturation  Campaigns 


Theatre  Owners  of  America  has 
urged  the  film  companies  to  make 
field  tests  of  a  plan  in  which  they 
would  substitute  for  regular  national 
advertising  campaigns  an  "area  satura- 
tion premiere  and  advertising  pro- 
gram." 

In  letters  to  the  sales  managers  of 
all  major  companies,  George  Kera- 
sotes,  TOA  president,  suggests  that 
each  pick  one  or  two  of  its  "A"  pictures 
each  month  and  open  it  in  an  eKchange 
area  with  a  full  cooperative  advertising 
(Continued  on  page  2) 

Charles  L.  O'Reilly,  73, 
Was  Theatre  Pioneer 

Charles  L.  O'Reilly,  honorary  chair- 
man of  the  board  of  ABC  Vending 
Corp.  and  a  pioneer  exhibitor  organ- 
ization leader  in  the  New  York  Metro- 
politan area,  died  late  Wednesday 
night  following  a  brief  illness.  He 
was  73  years  old. 

Funeral  services  will  be  held  Mon- 
day, Feb.  9,  at  10  A.M.  at  St.  Vincent 
Ferrer's  Roman  Catholic  Church,  66th 
Street  and  Lexington  Ave.  Interment 
will  be  in  Calvary  Cemetery.  The 
body  is  reposing  at  The  Abbey,  66th 
and  Lexington  Ave. 

O'Reilly,  a  native  New  Yorker,  was 
(Continued  on  page  3) 


Maumee,  Ohio  Council 
Repeals  Admission  Tax 

The  City  Council  of  Maumee,  Ohio, 
has  voted  repeal  of  the  local  3  per 
cent  admission  tax,  COMPO  was  ad- 
vised here  yesterday  by  Duncan  R. 
Kennedy  of  the  Publix  Great  States 
Theatres. 

The  tax  from  three  Maumee  thea- 
tres has  amounted  to  about  $4,000  a 
year.  The  tax  will  be  replaced  by  a 
licensing  ordinance  for  all  amuse- 
ment enterprises. 


Motion  Picture  Daily 


Friday,  February  6, 


PERSONAL 
MENTION 


MILTON  R.  RACKMIL,  president 
of  Universal  Pictures,  has  left 
New  York  for  the  Coast. 

• 

B.  G.  Kranze,  vice-president  and 
general  manager  of  Stanley  Warner 
Cinerama  Corp.,  and  Michael  J. 
Lichtenstein,  of  the  Stanley  Warner 
legal  staff,  will  leave  here  tomorrow  for 
London. 

• 

Norm  Wasser,  Pepsi-Cola  theatre 
sales  manager,  will  leave  here  shortly 
for  the  Coast,  stopping  at  key  cities  en 
route,  and  following  the  trip  with  a 
visit  to  the  convention  of  the  Texas 
Drive-in  Theatres  Association. 
• 

Fred  Bellin,  president  of  Astor 
Pictures,  will  return  to  New  York  over 
the  weekend  from  Florida. 

• 

Mrs.  Hal  Turner,  wife  of  the  as- 
sistant stage  manager  at  Radio  City 
Music  Hall,  gave  birth  this  week  to  a 
girl,  Margaret,  at  New  York  Hospital. 
• 

Albert  R.  Broccoli  and  Robert 
Taylor,  producer  and  star,  respec- 
tively, of  Columbia  Pictures'  forthcom- 
ing "Adamson  in  Africa,"  will  arrive 
in  New  York  tomorrow  en  route  to  the 
Dark  Continent. 

• 

Mrs.  Barbara  Barenblut  gave 
birth  this  week  to  a  girl,  Amy  Lynn, 
Father  is  contract  sales  supervisor  for 
United  Artists. 

• 

Luise  Rainer  arrived  here  yester- 
day from  London  via  B.O.A.C. 
• 

Robert  H.  O'Brien,  M-G-M's 
financial  vice-president,  and  George 
Shupert,  newly-appointed  vice-presi- 
dent of  M-G-M-TV,  will  leave  here  on 
Sunday  for  Hollywood. 

• 

B.  J.  Bird,  director  of  marketing  for 
Technicolor  Corp.,  will  leave  Holly- 
wood today  for  New  York. 

UA,  Fawcett  Tie-Up 
For  'Shake  Hands'  Book 

United  Artists  and  Fawcett  Publica- 
tions have  set  a  major  book  promo- 
tion for  "Shake  Hands  With  the 
Devil,"  Reardon  Conner's  Literary 
Guild  novel  about  the  Irish  Rebellion 
on  which  the  Pennebaker,  Inc.  pro- 
duction is  based. 

The  covers  will  carry  full  credits 
and  the  text  will  include  stills  from 
the  picture.  In  addition,  streamers  and 
rack  cards  cross-plugging  the  UA  film 
drama  will  be  prominently  displayed 
in  leading  book  and  department 
stores  throughout  the  country. 


Urge  Ad -Funds  Local  Use 


( Continued 

campaign.  He  urges  that  action  be 
taken  this  month  on  pictures  scheduled 
for  April  release. 

"The  advertising  money  spent 
should  be  in  direct  normal  proportion 
to  the  gross  your  company  anticipates 
taking  from  the  area,"  Kerasotes  states. 
"Sufficient  advertising  money  spent 
should  still  remain  for  sectional  ad- 
vertising to  reach  those  exchange  areas 
not  covered  by  the  initial  openings." 

The  TOA  head  predicts  that  the  re- 
sults "would  be  great."  The  industry, 
he  adds,  would  "get  a  tremendous 
shot  in  the  arm  through  these  big  con- 
centrated openings.  Public  interest 
would  be  stimulated— this  would  be 
like  running  a  monthly  or  bi-monthly 
business  building  campaign  in  the  ex- 
change area.  We  would  all  benefit  ma- 
terially by  increased  receipts  from  the 
affected  exchange  areas  and  would  re- 
ceive certainly  no  less  than  a  normal 
return  from  the  unaffected  exchange 
areas.  The  advantages  to  your  adver- 
tising departments  in  being  able  to 
'shoot-the-vvorks'  in  a  limited  area  in- 
stead of  having  to  'go-for-broke'  na- 
tionally are  obvious." 

Cites  Examples 

As  evidence  of  the  possibilities  of  the 
program,  Kerasotes  points  to  several 
recent  such  openings  conducted  in  the 
Minnesota  and  Detroit  areas  and  most 
recently  in  the  Omaha  area  with  War- 
ners' "The  Hanging  Tree."  He  calls 
this  development  "  a  new  trend  in  pic- 
ture selling— one  I  feel  merits  further 
development,  study  and  testing. 

"In  those  areas,"  Kerasotes  states, 
"a  first-calibre  picture  was  booked  by  a 


from  page  1 ) 
film  company  for  an  area  saturation 
premiere  accompanied  by  area  satura- 
tion advertising.  Instead  of  spending 
limited  funds  entirely  on  national  ad- 
vertising—such as  in  magazines— the 
film  company  involved  joined  with 
the  local  exhibitors  in  staking  an  area 
saturation  advertising  campaign  utiliz- 
ing concentrated  local  radio,  TV  and 
newspapers  within  the  exchange  areas. 
Results,  not  only  in  the  first-runs,  but 
in  the  subsequent  runs,  were  sensa- 
tional; the  picture  earned  far  more 
money  in  that  exchange  area  than  it 
would  have  normally;  and  the  adver- 
tising money  spent  remained  in  normal 
ratio  to  the  grosses  earned." 

Sees  'Saturation'  Increase 

The  basis  for  his  suggestion,  the 
TOA  president  declares,  is  his  feeling 
that  generally— although  there  were 
some  "notable  exceptions"— film  com- 
panies have  reduced  their  advertising- 
publicity-promotion  staffs  and  their 
advertising  budgets.  "The  national 
pre-selling  of  product  that  was  com- 
mon in  the  lush  days  is  no  longer  pos- 
sible to  achieve,"  he  notes.  "Further, 
releases  of  pictures  have  increasingly 
followed  an  area  saturation  policy." 

Kerasotes  suggests  that  the  tests  be 
restricted  to  "A"  pictures  and  no 
"Bs"  or  "doubtful"  films  be  included 
"because  public  resentment  would 
eventually  defeat  such  an  effort." 

The  letter  went  to  the  sales  manag- 
ers of  Allied  Artists,  Buena  Vista,  Co- 
lumbia, M-G-M,  Paramount,  20th  Cen- 
tury-Fox, United  Artists,  Universal  and 
Warner  Bros.  Kerasotes  asks  for  reac- 
tions to  the  suggestions. 


International  Television    Paramount  Consolidates 


Promotion  for  'Journey' 

M-G-M  will  launch  its  first  major  in- 
ternational TV  promotion  on  "The 
Journey,"  with  the  world-wide  distri- 
bution of  300  prints  of  a  five-minute 
feature  made  in  Vienna,  Austria,  dur- 
ing filming  of  the  Alby  Production, 
starring  Deborah  Kerr  and  Yul 
Brynner. 

With  increasing  TV  outlets  abroad, 
the  subject,  partlv  narrated  by  Bryn- 
ner and  photographed  within  a  mile  of 
the  Austro-Hungarian  border,  is  being 
dubbed  in  French,  German  and  Ital- 
ian. Additionally,  prints  will  be  made 
available  for  theatre  exhibition  as  well 
as  TV,  with  superimposed  titles  in 
18  languages. 


'Moon'  World  Bow  Set 

The  world  premiere  of  M-G-M's 
"Night  of  the  Quarter  Moon"  has  been 
set  for  the  Orpheum  Theatre,  San 
Diego,  Feb.  10.  Key  city  bookings  are 
now  being  scheduled  for  Lincoln's 
Birthday  with  additional  important 
playdates  later  in  February. 


(Continued  from  page  1) 
Marathon  Street  Studio.  The  reason, 
he  said,  is  to  make  available  a  complete 
integrated  service  to  independent  the- 
atrical and  television  motion  picture 
producers  regardless  of  their  distribu- 
tion affiliation. 

James  Schulke  continues  as  vice- 
president  and  general  manager  of 
Paramount  Television  Productions, 
Inc.,  headquartering  at  KTLA  prem- 
ises on  the  Sunset  lot,  where  Para- 
mounts'  own  broadcasting  and  televi- 
sion unit  will  continue. 

Freeman  further  stated  that  under 
the  new  organization  plan  Joseph  L. 
Kramer,  former  production  manager 
of  Sunset,  will  direct  negotiations  with 
television  and  theatrical  producers  for 
the  combined  facilities  of  the  two  lots 
with  Frank  Caffey,  production  manag- 
er of  the  Marathon  lot,  assuming  the 
usual  production  control  for  both  lots. 

Freeman  further  stated  that  organi- 
zation plans  have  been  worked  out  to 
cordinate  this  new  activity  and  provide 
close  liaison  between  the  studio  and 
the  outside  producers  utilizing  their 
facilities. 


Expect  Hearing 
N.  Y.  Censor  Bi 


Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Feb.  5.-C 
Hill  heard  reports  today  that 
Legislative  Committee  on  Off 
and  Obscene  Material  will  hold  s 
ing  here  this  month  on  the  Cc 
Marano  film-classifications  bill  ai 
Manley  television-program  lie 
measure,  both  now  in  committ 
the  legislature.  An  announcerm 
the  date  is  expected  Monday. 

James  A.  Fitzpatrick,  of  Plattsl 
counsel  for  the  commitee,  dis^ 
during  a  recent  "film  censorship" 
arranged  by  School  16  PTA, 
classification  bill  is  being  ca 
studied. 

William  T.  Conklin  and  Ass< 
man  Luigi  R.  Marano,  Brookly 
publicans,  introduced  such  a  m«[ 
The  act  requires  the  State  Edi; 
Department's  motion  picture  d 
to  classify  films,  when  licensing 
as  suitable  for  "general  patrol 
"adults  and  adolescents"  or 
only."  Also  exhibitors,  to  "noti 
classification  in  advertising, 
measure,  twice  previously  introi 
would  take  effect  immediately 

Fitzpatrick  is  understood  to  | 
"classifications,"  although  it 
known  whether  he  would  have 
identical  with  those  in  the  p<: 
bill.  He  is  also  believed  to  hoi 
the  classifications,  or  ratings,  sho 
permissive,  theatres  to  advertise 
but  not  to  be  held  accountatj 
enforcement.  Thus  if  an  adol; 
( who  pays  an  adult  admission ) 
to  view  a  picture  classified 
"adults,"  he  could  do  so. 


Bonwit  Teller  Sellh 
'Anne  Frank'  Ticke 

Shoppers  who  belong  to  ]. 
Teller's  charge  account  plan  v 
able  to  purchase  tickets  to  20tl 
tury-Fox's  "The  Diary  of  Anne  I 
through  that  system,  it  was  annc 
here  yesterday  by  Walter  Hoving 
ident  of  the  department  store. 

Descriptive  literature  and 
blanks  are  being  sent  to  thousa  i 
regular  patrons  of  the  store,  I 
attention  to  the  forthcoming  ei 
ment  of  the  George  Stevens  prod 
at  Broadway's  RKO  Palace. 


NEW  YORK  MAT 


i —  RADIO  CITY  MUSIC  HAL 

Rockefeller  Center  •  Ci  6-4600 

FRANK  SINATRA -DEAN  MAR 

SHIRLEY  MacLAINE 
"SOME  CAME  RUNNINi 

A  SOL  C.  SIEGEL  PRODUCTION  from  M-( 
and  GALA  NEW  STAGE  SPECTACLE 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor:  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman, 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7^2145 ;  Washington,  J.  A.  Otten,  National  Press  Club, 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rc< 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vit 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Dailv:  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as 
class  matter  Sept.  21,  I93S,  at  the  Post  Office  at  New  York,  N.  Y..  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copi 


m  News  Up 


[fontinued  from  page  1 ) 
I  movie  interest  was  generally 
I  In  the  last  few  months  movie 
has  grown  considerably,  ac- 
(to  Ben  Handel,  magazine  edi- 
^ke  New  York  News'." 

■  &  Publisher  listed  the  fol- 
aewspapermen  as  being  at  the 

D'Brien,  Sunday  editor  of  the 
'Globe;  Bill  Barney,  Buffalo 
Express;  Lloyd  Wendt,  Chi- 
ibune;  Ralph  Brooks,  Indiana- 
r;  Hyman  Chester,  Milwaukee 

Robert  Endicott,  New  York 
:  Tribune;  William  J.  White, 
ork  News;  John  Patterson, 
;h  Press;  Garrett  Byrnes,  Prov- 
Joumal;  Paul  Tredway,  St. 
Ilobe-Democrat;  Ernest  Lar- 

Paul  Pioneer  Press;  Philip 
Vashington  Star;  Craig  Bal- 
Weekend  Magazine;  Angus 
n,  Editorial  Newsletter;  Don- 
;1,  editor,  and  Dick  Anderson, 

director,  Metropolitan  Sun- 
:  *spapers,  Inc. 


ebruary  6,  1959 


Motion  Picture  Daily 


AN  INTERNATIONAL  press  corps  representing  leading  publications,  wire 
services,  radio  and  television  stations  of  23  nations  covered  the  preview  of 
Billy  Wilder  s  "Some  Like  It  Hot"  at  Loew's  Lexington  Theatre  here  last 
night.  In  addition,  leading  New  York  exhibitors  and  other  representatives 
of  the  entertainment  industry  joined  with  United  Artists  executives  in 
viewing  the  Marilyn  Monroe  picture.  Shown  above  are,  left  to  right:  Wil- 
liam J.  Heineman,  United  Artists  vice-president  in  charge  of  distribution; 
Mrs.  Youngstein;  Max  E.  Youngstein,  United  Artists  vice-president,  and 
Mrs.  Robert  Benjamin,  wife  of  the  chairman  of  the  UA  board  of  directors. 


-Girosi  Program       ' *nne  fr«*#  Booterf       O'Reilly  DieS 


Continued  from  page  1 ) 
.  *ry    Ponti-Girosi  Productions 
1  and  will  be  completed  in  a 
.d  one-half  year  period  from 
the  unit  was  launched,  was 
ed  at  a  press  conference  at 
kerbocker  Hotel, 
of  the  pictures  are  definitely 
Paramount  release.  These  in- 
"he  Black  Orchid"  and  "That 
Woman,"  both  of  which  are 
completed.  Now  shooting  on 
imount  lot  is  "Heller  with  a 
id  arrangements  for  the  other 
[j  [  -cted  to  be  completed  in  the 
weeks.  Sophia  Loren  is  the 
bpthe  first  three  named. 

ine  Six  Other  Productions 

-wo  producers  announced  the 
if  the  six  other  forthcoming 
I  which  may  or  may  not  be 
i    and   distributed  by  Para- 
'hey  said.  These  include  "Car- 
I  be  directed  by  George  Cukor 
tar  Miss  Loren;  "This,  Too,  I 
be  directed  by  Alberto  Lat- 
,The  Girl  from  America,"  to 
,i  in  Italy;  "Blaze  of  the  Sun" 
lade  in  the  Far  East;  "Two 
from  the  novel  by  Alberto 
T  .  and  also  to  star  Miss  Loren; 

1/mpia,"  from  the  Ferenc  Mol- 
,  also  to  star  Miss  Loren. 
ial  Spanish  flamenco  and 
usic  will  be  integrated  in  pro- 
of "Carmen"  to  add  to  the 
of  gypsy  character. 


At  Egyptian  Theatre 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  5.  -  20th 
Century-Fox  has  set  the  West  Coast 
premiere  of  George  Stevens'  "The 
Diary  of  Anne  Frank"  at  the  Egyp- 
tian Theatre  here  on  Thursday, 
March  26.  The  film  is  the  first  made 
by  the  company  which  will  be  shown 
on  a  roadshow  policy  in  all  key  city 
engagements. 

The  Egyptian  engagement,  like 
that  at  the  Palace  Theatre  in  New 
York  and  in  other  keys,  will  be  the 
only  showing  in  those  areas  in  1959. 
Performances  will  be  on  a  reserved 
seat  basis,  two-a-day,  10-a-week. 

Stevens  will  attend  the  premiere 
here,  along  with  Millie  Perkins,  who 
plays  Anne  Frank,  and  other  stars 
of  the  film,  including  Richard  Bey- 
mer,  Joseph  Schildkraut,  Shelley  Win- 
ters, Ed  Wynn,  Gusti  Huber,  Lou 
Jacobi,  Diane  Baker,  Dody  Heath, 
and  Douglas  Spencer. 


lie's  Own  Story 

Continued  from  page  1 ) 
table,  religious  and  education- 
•ses. 

-material  being  edited  covers 
s  entire  life  span,  his  work  in 

pictures,  aviation,  banking  and 
iblic  activities  as  well  as  his 
itory  and  his  philosophy,  it 

ed. 


'Photoplay'  Awards 

( Continued  from  page  1 ) 
editor.  The  winners  were  determined 
by  a  reader  poll  conducted  by  the 
magazine. 

Sandra  Dee  led  the  voting  for  the 
outstanding  new  actress  of  1958, 
while  David  Nelson  and  Edward 
Byrnes  ended  up  in  a  tie  for  the  out- 
standing new  actor  award.  "Gigi" 
(MGM)  won  the  Photoplay  Gold 
Medal  for  the  most  popular  picture 
of  the  past  year. 

Special  awards  went  to  David  Ladd 
and  Maurice  Chevalier  for  the  most 
promising  young  actor  and  the  most 
popular  foreign  actor  respectively. 

The  Photoplay  Gold  Medal  Awards 
were  inaugurated  in  1921.  Presenta- 
tion of  the  awards  will  be  televised  on 
NBC-TV's  "Steve  Allen  Show,"  Sun- 
day, February  15  (8:00-9:00  P.M., 
EST). 


(Continued  from  page  1) 
the  son  of  the  late  Judge  Daniel 
O'Reilly.  He  attended  public  schools 
and  New  York  University,  and  as  a 
young  man  served  as  secretary  to 
Mayor  McClellan.  He  also  served  as 
secretary  of  the  Board  of  Estimate 
of  New  York  City. 

He  became  interested  in  theatre 
operation  about  1916,  and  acquired 
numerous  theatres  in  various  parts  of 
the  city.  He  also  devoted  himself  to 
exhibitor  organization  work  and  be- 
came president  of  the  Motion  Picture 
Theatre  Owners  of  New  York  State 
and  of  the  Theatre  Owners  Chamber 
of  Commerce  of  New  York  City,  a 
post  he  held  until  about  1935  when 
the  organization  gave  way  to  the 
present  metropolitan  exhibitors  organ- 
izations. 

Pioneered  in  Vending 

O'Reilly  then  pioneered  in  the  de- 
velopment of  automatic  vending 
equipment  for  both  the  theatrical  and 
industrial  fields,  becoming  president 
of  Sanitary  Automatic  Candy  Corp., 
which  developed  into  ABC  Vending 
Corp.,  which  he  headed  for  a  number 
of  years  prior  to  taking  the  honorary 
chairmanship  several  years  ago. 

For  the  past  15  years  he  has  been 
a  vice-president  and  a  director  of  the 
Loft  Candy  Co.,  and  at  the  time  of 
his  death  was  president  of  the  New 
Jersey  Industrial  Realty  Co. 

He  was  a  member  of  Motion  Pic- 
ture Pioneers,  Variety,  the  Lambs, 
Manhattan  Club,  American-Irish  His- 
torical Society  and  the  Friendly  Sons 
of  St.  Patrick.  He  is  survived  by  a 
brother,  John  J.,  of  Tucson,  Ariz. 

'Mile9  Opens  Feb.  18 

United  Artists'  "The  Last  Mile," 
will  open  Feb.  18  at  the  Victoria 
Theatre  here,  with  Mickey  Rooney 
starred. 


Wald  Producer 


( Continued  from  page  1 ) 
and  Mel  Shavelson  will  handle  the 
writing. 

Edith  Head  will  repeat  last  year's 
stint  as  costume  consultant  and  Alan 
Handley  will  represent  NBC  as  tele- 
vision producer  for  the  105-minute 
telecast  of  the  awards. 

Others  contributing  services  to  the 
event  include  Lionel  Newman,  music 
director;  Joe  Parker,  stage  director; 
John  De  Cuir,  art  director;  Robert 
Metzler,  business  manager;  Thornton 
Sargent,  handling  dinner  party  ar- 
rangements. 

NBC  Offers  Aids  in 
Promoting  'Oscar'  Show 

NBC-TV  is  offering  the  motion  pic- 
ture industry  close  cooperation  in  pro- 
moting the  upcoming  Academy  Awards 
telecast,  members  of  the  MPA  adver- 
tising and  publicity  directors  were  in- 
formed at  their  regular  monthly  lun- 
cheon meeting  here  yesterday.  The 
report  on  developments  in  publicizing 
the  "Oscar"  telecast  was  presented  by 
Harry  McWilliams,  MPA  coordinator 
for  promotional  activities  of  the 
Awards  show. 

Among  the  services  NBC  has  of- 
fered is  cooperation  in  a  one-half  hour 
closed  circuit  trailer  showing,  which 
will  be  piped  into  some  400  radio  and 
TV  stations  in  the  country  which  will 
later  handle  the  Academy  program. 
Local  exhibitors  and  distributors  will 
arrange  to  invite  TV  and  radio  edi- 
tors in  their  area  to  attend  this  broad- 
cast to  promote  the  "Oscar"  show  in 
advance.  The  trailer  will  originate  from 
both  the  East  and  West  coasts. 

Newspaper  Drive  Planned 

NBC  is  also  arranging  for  ads  pro- 
moting the  telecast  in  key  newspapers 
in  all  major  cities.  And  the  network 
will  also  use  a  series  of  10-second  and 
20-second  TV  spots  which  are  current- 
ly being  produced  at  all  the  major  stu- 
dios. 

In  other  actions  involving  the  tele- 
cast yesterday  the  committee  approved 
two  contests.  Prizes  will  be  offered  to 
exhibitors  and  exploitation  men  who 
prepare  the  outstanding  promotional 
campaign  on  the  "Oscar"  show  for 
their  territory.  In  another  contest  radio 
and  TV  personnel  will  be  offered 
"showmanship"  prizes. 

'Jukebox  Bill'  Is 
Reintroduced  in  Senate 

From   THE  DAILY  Bureau 

WASHINGTON,  Feb.  5.-Senator 
O'Mahoney  (D.,  Wyo.)  today  reintro- 
duced his  "jukebox  bill"  to  allow  song 
writers  and  publishers  to  collect  royal- 
ties on  jukebox  performances  of  their 
work. 

A  similar  bill  was  the  subject  of 
extensive  hearings  and  won  Senate  Ju- 
diciary Committee  approval  last  year. 
Co-sponsoring  the  measure  with 
O'Mahoney  were  Senators  Kefauver 
(D.,  Tenn. ),  Humphrey  (D.,  Minn.), 
Morse  (D.,  Ore.)  and  Langer  (R., 
N.D.). 


"A  PICTURE  OF  WIT,  CI 


The  tog  Drawling...  exciting 
stoiy  of  the  lovingJighting 
waterfront  guys  who  broke  the 

k 


M  AND  STUNNING  STYLE 
A  sheer  delight.  Cagney 
is  unexcelled.  Here  is 
entertainment  with  a 
golden  touch."-™,  o,^ 

I  happy  picture,  destined 
or  happy  boxoff ice" 

-MOTION  PICTURE  DAILY 


:  ROGER  SMITH  •  CARA  WILLIAMS  «  nehemiah  persoff  •  royal  dano  •  anthony  caruso 

Directed  by  CHARLES  LEDERER  •  Screen  Story  and  Screenplay  by  CHARLES  LEDERER  •  Produced  by  AARON  ROSENBERG 

Dances  by  HERMES  PAN 


Motion  Picture  Daily 


Friday,  February  6,  1 


In  Bermuda   Pre -Selling  Essential:  Lipton 


( Continued  from  page  1 ) 
jection  to  the  latter  motion  was  that 
Bermuda  got  its  films  from  the  Unit- 
ed States.  What  could  happen  if  it 
was  desired  to  show  a  film  which  had 
been  cut  by  the  British  censors  in  the 
United  Kingdom?  He  felt  it  was  a  pity 
that  a  British  colony  was  forced  to 
take  its  films  from  a  "mixed  bag"  in 
America.  He  did  not  think  the  local 
film  companies  had  done  all  they  could 
in  that  way. 

Morris  Gibbons  said  he  had  dis- 
cussed the  matter  with  the  cinema 
management  in  the  colony.  They  felt 
that  some  form  of  censorship  was  de- 
sirable and  suggested  the  British  ver- 
sion of  "U",  "A"  and  "X"  films. 


Senate  Rackets  Unit 
Shown  4A1  Capone' 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  5.-The  Sen- 
ate Backets  Investigating  Committee 
got  its  first  look  at  Allied  Artists'  "Al 
Capone"  at  a  screening  here  last  night. 
Immediately  following,  Senator  John 
L.  McClellan  commented  "This  picture 
is  powerful,  honest  and  direct,  and 
should  be  seen  by  every  citizen  believ- 
ing in  law  and  order." 

Next  week,  on  Feb.  10,  the  entire 
House  Committee  on  Judiciary  will 
view  the  filmed  version  of  the  mob- 
ster's career,  hosted  by  chairman 
Emanuel  Celler. 


( Continued 

rent  industry  problems,  but  pointed 
out  that  no  motion  picture  can  realize 
its  full  potential  without  the  benefit 
of  substantial  paid  advertising  prior 
to  its  release. 

To  illustrate  this  hypothesis,  Lipton 
chose  the  example  of  another  com- 
pany's picture,  Magna's  "South  Pacif- 
ic." First  a  book  and  then  one  of  the 
most  successful  musical  plays  in  stage 
history,  it  seemed  the  ideal  "presold" 
property  when  transferred  to  the 
screen.  And  yet,  Lipton  pointed  out, 
Magna  saw  fit  to  spend  more  than 
$250,000  on  magazine  ads  for  the 
film.  "If  'South  Pacific'  benefits,"  he 
commented,  "the  same  principle  will 
hold  true  for  any  picture." 

Strong  'Imitation  of  Life'  Drive 

In  the  months  to  come,  Lipton 
said,  Universal  will  be  following  the 
same  pre-selling  procedure  for  its  re- 
leases. The  forthcoming  "Imitation  of 
Life,"  for  example,  will  be  adver- 
tised in  27  consumer  magazines,  care- 
fully selected  because  of  their  appeal 
to  various  strata  of  the  general  public. 

Universal's  advertising  budget  for 
1959  will  be  substantially  higher  than 
that  of  1958,  according  to  Lipton, 
even  though  the  company  will  have 
fewer  releases  this  year.  This  will  be 
backed  up  with  every  available  pub- 
licity and  promotional  tactic,  he  said. 

Lipton  also  reported  that  Universal 


from  page  1 ) 

is  almost  doubling  its  trade  advertis- 
ing in  1959.  "It's  about  time  for  in- 
dustry leaders  to  stop  taking  the 
trade  papers  for  granted,"  he  said. 
"These  leaders  have  an  obligation  to 
support  those  papers  which  they  feel 
do  a  constructive  job."  Lipton,  in- 
cidentally, thanked  the  trade  papers 
for  their  "support  and  encourage- 
ment" during  "Universal's  trying  year 
of  re-tooling." 

Cites  Value  to  Lay  Press 

Besides  stimulating  exhibitors,  Lip- 
ton said,  trade  papers  perform  a  func- 
tion not  generally  recognized,  that  of 
pre-selling  the  general  press.  He 
pointed  out  that  there  is  not  a  mo- 
tion picture  editor  in  the  country 
who  does  not  read  at  least  one  trade 
paper  regularly. 

In  its  coming  trade  ads,  Lipton 
pointed  out,  Universal  will  wage  a 
"continuing  campaign,"  from  the  start 
of  shooting  until  a  film  is  finally  in 
the  can. 

Lipton  seemed  highly  optimistic 
about  1959  from  a  business  stand- 
point. He  said  there  is  "no  lack  of 
interest"  in  going  "out  to  the  movies," 
but  that  people  had  to  have  a  reason 
for  leaving  their  homes.  It  is  adver- 
tising which  provides  this  reason, 
forming  a  "total  image"  of  a  film  in 
the  mind  of  its  prospective  audience, 
he  pointed  out. 


3  Proposals  to  Aid 
Business  Tax  Statut 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  5.-S, 
Small  Business  committee  chai 
Sparkman  (D.,  Ala.)  offered 
proposals  to  improve  the  tax  s 
of  the  small  business  investment 
panies  authorized  by  Congress 
year. 

The  proposals  would  exclude 
firms  from  the  personal  holding  co 
nies  surtax;  provide  a  tax  dedu; 
for  part  of  the  interest  the  comp 
receive  on  long-term  loans;  and  ex  j 
the  companies  from  any  penalt; 
on  certain  of  their  accumulated 
ings.  Sparkman  said  the  proj< 
really  were  designed  to  carry  ou 
original  intent  of  Congress. 

Wald  Drive  for  'Fur 
Aims  at  Film  Critics 

Jerry  Wald,  producer  of  "The  S 
and  the  Fury"  for  20th  Century 
is  sending  motion  picture  critics  ai 
the  country  a  copy  of  the  W 
Faulkner  novel  along  with  a  chatl 
ter  and  a  typed  series  of  notes 
menting  on  the  difficulties  of  tra 
ing  a  novel  of  this  stature  to  the  s< 

The  material  is  effectively  aim- 
interesting  the  critics  in  the  pro 
of  a  producer  faced  with  th 
sponsibility  of  treating  intelligei 
work  originally  designed  for  ar 
medium. 


FAME 


Annual  Audit 
of  motion  pictures 
monthly  and  annual 
motion  picture 
The  Ten 


QUIGLEY  PUBLICATIONS 


1959  Edition 

NOW  IN  PREPARATION 


of  Personalities 
and  television  .  .  .  featuring 
Box  Office  Champion 
productions  .  .  .  and 
Top  Money-Making  Stars 

Price  per  Copy  $3 

New  York . . .  Hollywood  . . .  Londoi 


Motion  Picture  Daily 


7 


SW: 


Might  of  the  Quarter  Moon 

ugsmith-MGM — CinemaScope 


»cial  melodrama  comes  along  at  a  time  when  such  subject  matter 
ng  considerable  public  attention,  both  on  the  screen  and  in  daily 
ulletins.  For  this  reason,  shrewd  showmen  will  find  in  "Night  of 
arter  Moon"  more  than  a  fair  share  of  exploitable  angles  that  will 
it  the  boxoffice. 

Frank  Davis-Franklin  Coen  screenplay  proposes  to  tell  what  hap- 
lien  a  rich  voung  man  marries  a  fisherman's  beautiful  daughter 
one-fourth  Negro.  The  latter,  played  bv  Julie  London,  suffers 
a  series  of  exasperating  experiences  at  the  hands  of  a  dedicated 
f  San  Francisco  bigots. 

msband,  John  Drew  Barrymore,  a  victim  of  brain  washing  during 
ean  conflict,  fares  no  better.  When  the  press  leaks  the  secret  of 
radon's  Negro  heritage,  his  mother,  Agnes  Moorehead,  begins  a 
f  legal  machinations  which  land  Barrvmore  in  a  sanitarium, 
fee  final  reel,  however,  all  these  problems  are  resolved  in  a  court- 
:ene  which  has  Miss  London  almost  stripping  down  to  the  bare 
,  to  prove  to  a  magistrate  that  Barrymore  entered  into  their 
e  with  full  knowledge  that  she  was  part  Negro, 
lis  brief  synopsis  indicates,  "Night  of  the  Quarter  Moon,"  under 
laas'  direction,  is  played  mainly  for  its  shock  values,  and  there 
itv  of  these  to  keep  general  audiences  interested.  One  scene  in 
ar  which  mav  raise  a  few  evebrows  is  that  in  which  Miss  London's 
Anna  Kashfi,  introduces  her  singer  husband,  Nat  'King'  Cole,  to 
ntlv  married  couple. 

iheavy  cast  of  established  players  will  also  prove  a  boxoffice  lure 
MGM  release.  In  addition  to  those  alreadv  mentioned,  there  are 
)nes,  Arthur  Shields,  Edward  Andrews,  and  James  Edwards.  The 
.ho  will  be  remembered  by  many  for  his  performance  in  "Home 
3rave,"  gives  this  film's  best  performance,  as  a  young  Negro  law- 
dling  Miss  London's  case. 

icer  Albert  Zugsmith's  policv  of  introducing  a  number  of  guest 

0  the  proceedings  is  followed  here  in  the  case  of  Cathy  Crosby, 
thonv,  Jackie  Coogan,  Charles  Chaplin,  Jr.,  and  Billy  Daniels, 
nately,  none  of  these  performers,  except  for  Miss  Crosby,  who 
e  tune,  are  given  very  much  to  do.  Daniels,  for  example,  is  seen 
iefly  as  a  waiter  in  Cole's  nightclub,  while  band  leader  Ray 

portravs,  of  all  things,  a  hotel  manager. 

1  time,  96  minutes.  Adult  classification.  February  release. 

Warren  G.  Harris 


Proposals  on 
ene'  Film  in  AM. 

{'Special  to  THE  DAILY 

IMORE,  Feb.  5.  -  Two  dif- 
"oposals  to  keep  children  un- 
from  "obscene"  motion  pic- 
ere   proposed   by  Maryland 
|s.  The  first,  sponsored  by  29 
elegates    and    10  senators, 
uthorize  the  Maryland  State 
f  Motion  Picture  Censors  to 
j-tain  films  "for  adults  only." 
[second,    introduced    by  10 
would  leave  it  up  to  the 
id  the  courts  to  decide  which 
"obscene"  for  young  view- 
latter  bill  would  make  it 
for  any  person  knowingly 
t  to  minors  a  motion  picture 
"obscene  or  the  tendency  of 
to  corrupt  morals."  Violators 
fined  $100  and,  or,  be  sent 
I  30  days. 

•  the  sponsors,  Delegate  John 
more,  introducing  the  second 
I  states  it  would  make  the 
dustry  and  theatre  operators 
jieir  own  industry, 
jing  to  censors  as  "a  dying 


Graff  Named  NTA 
Int'l.  Sales  Manager 

E.  Jonny  Graff,  NTA  vice-presi- 
dent, midwest  sales,  has  been  named 
national  sales  manager  in  charge  of 
feature  films  for  NTA  International, 
Inc..  it  was  announced  here  yesterday 
by  Harold  Goldman,  president  of  NTA 
International. 

Graff,  who  will  continue  to  make  his 
headquarters  at  NTA  International's 
Chicago  offices,  will  supervise  sales  of 
the  company's  feature  film  library  to 
U.S.  TV  stations,  reporting  directly  to 
Goldman. 


Janus  Acquires  "Wild9 

"Wild  Strawberries,"  the  latest  film 
of  Swedish  writer-director  Ingmar 
Bergman,  will  be  distributed  in  the 
United  States  by  Janus  Films,  who 
also  distributed  Bergman's  "Seventh 
Seal." 

breed,"  Whitmore  said  his  alternate 
suggestion  "could  raise  the  whole 
calibre  of  movies  and  place  respon- 
sibility for  them  right  where  it  be- 
longs." 


Television  Today 

'VideoScene/  New  System  of  CBS, 
Starts  Sunday;  Called  Live-TV  Aid 

By  CHARLES  S.  AARONSON 

The  CBS  Television  Network  has  developed  after  three  years  of  research 
a  new  production  device  called  VideoScene,  which  it  is  felt  will  broaden  the 
horizon  of  live  television.  The  new  system,  designed  by  the  network's  produc- 
tion development  department,  was  ex-   

Schine  Toll -TV 


plained  and  demonstrated  to  the.  press 
at  the  network's  Studio  50  on  Broad- 
way yesterday,  and  will  have  its  first 
use  on  the  Ed  Sullivan  Show  this 
Sunday  evening. 

The  announcement  of  the  develop- 
ment was  made  at  the  demonstration 
by  Louis  G.  Cowan,  president  of  the 
CBS  Television  Network.  The  device 
is  described  as  an  electronic  camera 
system  which  makes  it  possible  to 
blend  live  action  with  miniature  set- 
tings, still  photographs  or  motion  pic- 
tures in  such  fashion  that  the  actors 
become  part  of  the  reproduced  locale. 

Background  Is  Reflective 

It  was  explained  that  the  new  sys- 
tem overcomes  the  restrictions  of  pre- 
vious composite  picture  systems 
whose  use  has  been  limited  because 
of  camera  immobility.  The  device 
links  the  cameras  focused  on  actor 
and  miniature  with  a  servo  system, 
so  that  the  two  cameras  move  and 
focus  synchronously,  permitting  Vi- 
deoScene to  follow  the  actor  while 
the  composite  picture  remains  real- 
istic. The  actors  perform  on  a  blank 
set  against  a  background  of  special 
reflective  material,  developed  by  the 
Minnesota  Mining  and  Manufacturing 
Company.  Through  the  use  of  a  key- 
ing light,  it  was  explained,  the  re- 
flective background  is  rendered  in- 
visible and  the  miniature  setting 
blended  into  the  final  picture,  prop- 
erly placed. 

Viewers  Impressed 

The  demonstration  yesterday  morn- 
ing included  a  singer  against  a  back- 
ground of  a  Japanese  garden,  a  mini- 
ature; two  persons  performing  before 
a  hotel  entrance,  in  miniature;  a  west- 
ern figure  before  a  painted  back- 
ground of  western  scenery;  a  figure 
before  a  photographed  country  scene. 
The  demonstrations  were  extremely 
well  received  by  the  members  of  the 
press,  and  to  this  observer  the  new 
system  monitored  picture,  as  on  the 
home  screen,  appeared  completely 
realistic  and  highly  effective.  It  does 
indeed  look  to  provide,  in  the  words 
of  Cowan:  "an  important  additional 
resource  for  live  television  produc- 
tion." 

Sees  Limitations  Removed 

Describing  this  development  as  a 
"fine  example  of  creative  thinking," 
Cowan  noted  that  the  limitations  ex- 
isting heretofore  on  live  television 
with  respect  to  the  number  and  size 
of  sets  and  the  difficulty  of  transferr- 
ing actors  from  one  scene  to  another, 
have  been  lifted.  "It  is  now  possible 
to  implement  the  creative  talents  of 


( Continued  from  page  1 ) 
tions  director,  said  that  a  television 
receiving  tower  will  be  erected  here 
for  the  subscription  system,  under 
which  residents  will  pay  to  have  their 
homes  wired  for  TV  transmission. 

The  project,  Morris  said,  also  in- 
cludes plans  for  a  135-room,  three- 
story  hotel  and  the  possibility  of  a 
large-scale  housing  development. 

Morris  added  that  negotiations 
have  been  completed  for  the  purchase 
of  a  62-acre  tract  for  the  hotel  and 
that  Schine  Enterprises,  headed  by  G. 
David  Schine,  has  options  to  purchase 
additional  land  in  the  village. 

Seek  to  Amend  Law  on 
Courtroom  Broadcasts 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Feb.  5.-Sen.  E. 
Ogden  Bush  and  Assemblyman  Charles 

D.  Henderson,  upstate  Republicans, 
have  introduced  a  bill  amending  the 
civil  rights  law,  to  provide  that  the 
prohibition  against  televising,  broad- 
casting or  taking  motion  pictures  of 
proceedings  wherein  witnesses  testify 
by  subpoena  or  compulsory  process, 
shall  apply  only  when  consent  is  not 
first  obtained  from  judge,  chairman  or 
head  of  an  authorized  tribunal. 

TV  Sets  in  Drop 

WASHINGTON,  Feb.  5.-Television 
sets  produced  in  1958  totalled  4,920,- 
428,  a  considerable  drop  from  the  6,- 
399,345  sets  turned  out  in  1957,  the 
Electronics  Industries  Association  an- 
nounced today. 

television  so  as  to  reproduce  practi- 
cally anything  the  script  demands,"  he 
said. 

Cowan  paid  tribute  to  Edward  L. 
Saxe,   vice-president   for  operations; 

E.  Carlton  Winckler,  director  of  pro- 
duction operations,  and  Paul  E.  Witt- 
lig,  manager  of  production  develop- 
ment. Saxe  said  there  would  be  no  ap- 
preciable cost  saving,  since  costs 
would  be  compensatingly  heavier  in 
other  directions,  and  that  the  device 
was  viewed  rather  as  a  production 
adjunct.  He  also  said  the  stagehands 
union  viewed  the  device  favorably, 
as  a  means  of  giving  new  and  greater 
scope  to  "live"  television,  which  is 
the  union's  paramount  interest.  In  its 
present  form  the  system  is  designed 
for  black  and  white,  but  can  be 
readily  adapted  for  color,  it  was  in- 
dicated. 


GREGORY  PECK  AVA  GARDNER 
FRED  ASTAIRE  ANTHONY  PERKINS 


£Y  KRAMER'S  PRODUCTION 

of  NEVIL  SHUTE'S  


: 


Introducing 


DONNA  ANDERSON 

Directed  and  Produced  by 
STANLEY  KRAMER 


[4t 

■  anniver 


19191 


I 


N  AUSTRALIA 


MOTION  PICTURE 

DAILY 


5.  NO.  26 

NEW  YORK,  U.S.A.,  MONDAY,  FEBRUARY  9,  1959 

TEN  CENTS 

at  ORIAL  

jtherhood  Week 

—  By  Sherivin  Kane 

HERHOOD   WEEK  and  its 
lervance  in  the  motion  picture 
"justry  has  been  set  for  Feb.  18 
25. 

|  previous  years,  several  thou- 
■eatres  will  do  their  utmost  to 
Biake   the    public  they  reach 

f  the  message  of  Brotherhood. 

thers  can  be  persuaded  to  co- 


!  the  exhibitor  in  the  latter 
hat  the  industry  chairmen  for 
9  campaign— Aiex  Harrison  of 
entury-Fox,  for  distribution, 
Iward  Hyman  of  American 
sting  -  Paramount  Theatres, 
bition— hope  to  enlist  in  order 
K  year's  campaign  results  may 
increase    over  preceding 

cannot  do  this  without  your 
/ery  member  of  the  industry 
">e  a  part  of  this  effort.  As 

says,  "We  in  the  motion  pic- 
ustry  have  a  greater  stake  in 
therhood  of  man  than  any 
dustry  in  the  world." 
articipating  in  the  drive,  we 
te  not  only  to  the  making  of 
er,  better  unified  America,  but 

associate  our  industry,  our 
f  business  with  the  best  ele- 

every  community, 
our  share.  Participate  in  this 
rotherhood  campaign. 


3o  Appeal 


}  has  opened  its  new  appeal 
;ontributions,  the  first  in  well 
ear.  During  the  interval  since 
dues  drive,  it  conducted  the 
Ifflil  campaign  which  resulted  in 
lljjination  of  Federal  tax  on  ad- 

ict  of  the  campaign  neces- 
pleted  Compo's  treasury  and, 
ile,  a  comprehensive  new  pro- 
signed  to  help  the  exhibitor 
many  of  his  problems,  has 
afted  by  Compo's  members 
;ned  to  it  for  the  coming  year, 
lal  Screen  Service  exchanges 
dde  pamphlets  describing  the 
gram  in  detail.  Film  salesmen 
on  all  exhibitors  in  the  near 
oliciting  their  contributions, 
n'on  will  match  every  cent 
ted  by  exhibition, 
program  is  of  inestimable 
all.  But  Compo  must  be 
properly  before  it  can  begin 


Paramount  Starts 
Promotion  Meets 


The  first  of  a  10-day  series  of  spe- 
cial Paramount  promotional  meetings 
will  open  here  today,  with  others  to 
follow  in  Chicago,  Dallas  and  Holly- 
wood. Scheduled  for  discussion  are 
"Tempest,"  "The  Black  Orchid"  (both 
March  releases),  "Last  Train  From 
Gun  Hill,"  "Thunder  In  The  Sun" 
( Continued  on  page  6 ) 

Community  Antenna,  No 
Toll  TV  in  Schine  Plans 

The  Schine  Enterprises  television 
plans  for  Massena,  N.  Y.,  contemplate 
a  community  antenna  system  only, 
not  subscription  television,  as  mis- 
takenly stated  in  news  reports  from 
the  upstate  town  last  week,  Seymour 
Morris,  Schine  advertising-publicity 
head,  said  on  Friday. 

In  conjunction  with  erection  of  a 
(Continued  on  page  2) 

Coyne  Establishes  New 
Compo  Schedule  Here 

Robert  W.  Coyne,  former  Compo 
special  counsel,  who  now  is  serving  the 
organization  in  an  advisory  capacity, 
has  begun  a  new  schedule,  checking 
into  Compo  headquarters  here  at  the 
beginning  and  end  of  each  week,  and 
spending  midweek  periods  in  Wash- 
ington performing  his  duties  as  presi- 
dent of  the  Distillers  Institute  of 
America. 

Coyne,  who  recently  signed  a  new 
(Continued  on  page  6) 


'Anne'  Sold  Out  to  Mar.  29 
Before  Box  Office  Opened 

"No  tickets  until  March  29!"  This 
is  what  patrons  at  the  RKO  Palace 
Theatre  box  office,  arriving  to  buy 
seats  for  the  roadshow  run  of  George 
Stevens'  "The  Diary  of  Anne  Frank," 
were  told  on  Friday,  when  the  thea- 
tre started  selling  tickets. 

Advance  word-of-mouth  on  the 
20th  Century-Fox  release  brought  or- 
ders from  theatre  party  units  and 
others  before  any  official  mail  order 
ad  appeared  in  print.  The  picture 
opens  March  17.  The  first  advertise- 
ment for  the  CinemaScope  production 
appeared  yesterday  in  the  N.Y.  Times. 


Goldenson  Reaffirms 
Opposition  to  Pay-TV 

Leonard  H.  Goldenson,  president  of 
American  Broadcasting  -  Paramount 
Theatres,  Inc.,  at  the  weekend  reiterat- 
ed his  opposition  to  even  a  trial  of 
pay  television.  He  originally  outlined 
his  position  a  year  ago  before  the 
House  Committee  on  Interstate  and 
Foreign  Commerce. 

Pay  television,  even  if  authorized  on 
(Continued  on  page  3) 

Fox  to  Release  Four 
Pictures  for  March 

Twentieth  Century-Fox  will  release 
four  CinemaScope  productions  during 
the  month  of  March,  headed  by  its 
Washington  Birthday  pre-release  show- 
ing of  "The  Remarkable  Mr.  Penny- 
(  Continued  on  page  2 ) 


Over  60  ACE  Committee  Members 
To  Meet  on  Industry  Problems 

More  than  60  committee  members  of  the  American  Congress  of  Exhibitors 
will  assemble  at  the  Hotel  Astor  here,  Wednesday  with  a  full  agenda  of  in- 
dustry problems  set  for  discussion  and  action.  The  full  committee  meetings 
will  follow  a  session  of  the  executive 
committee    tomorrow,    also    at  the 
Astor. 

Full  committees  will  meet  Wednes- 
day morning  in  separate  rooms  from 
10  A.M.  to  1  P.M.  Luncheon  will  fol- 
low for  all  committees  and  the  after- 
noon will  be  devoted  to  a  joint  session 


TELEVISION  TODAY— page  6 


at  which  the  decisions  of  individual 
committees  will  be  reported  and 
opened  for  discussion. 

Those  who  have  stated  that  they 
will  be  present  include,  S.  H.  Fabian, 
ACE  chairman  and  chairman  of  the 
committee  on  ways  and  means  to  in- 
crease motion  picture  production;  R. 
J.  O'Donnell,  alternate.  Also  James 
Coston,  Ned  Depinet,  Herbert  Hahn, 
(Continued  on  page  7) 


More  Later 

TO  A  Purchases 
Stock  in  Eight 
Film  Concerns 

Example  for  Exhibitors 
To  Help,  Show  Faith 

In  a  move  designed  to  demonstrate 
its  faith  in  the  future  of  the  industry, 
Theatre  Owners  of  America  has  pur- 
chased stock  in  eight  film  companies, 
and  will  soon  add  another. 

The  purchase  highlights  a  growing 
movement  among  exhibitors  to  support 
the  production-distribution  companies 
by  becoming  stockholders,  so  that  their 
needs,  experience  and  help  can  be 
made  known  and  available  to  the  film 
companies.  TOA's  move  is  the  first 
among  exhibitor  organizations. 

George  G.  Kerasotes,  president  of 
(Continued  on  page  2) 

Compo  Opens  Annual 
Contributions  Drive 

Compo  opened  its  new  dues  collec- 
tion drive  at  the  weekend  with  an  ap- 
peal to  the  nation's  exhibitors  in  the 
form  of  a  letter  from  the  Compo  tri- 
umvirate, Ben  Marcus,  Abe  Montague 
and  Sam  Pinanski. 

The  letter  is  to  be  distributed 
through  National  Screen  Service  ex- 
changes, and  will  be  accompanied  by 
a  pamphlet  spelling  out  Compo's  new 
program  of  activities  as  defined  recent- 
ly in  agreement  with  the  American 
(Continued  on  page  6) 

Report  John  Flinn  Set  for 
Col.  Studio  Publicity  Post 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  8.  -  John  C. 
Flinn,  director  of  advertising-pub- 
licity for  Allied  Artists,  reportedly 
will  become  studio  publicity  director 
for  Columbia  Pictures  about  March  1. 
He  will  succeed  Al  Horwits,  whose 
contract  expires  about  that  time. 


Columbia  home  office  officials  de- 
clined comment  Friday  on  the  Holly- 
wood report  of  Flinn's  appointment. 


Motion  Picture  Daily 


Monday,  February  9 


PERSONAL 
MENTION 


JACK   L.   WARNER,   president  of 
Warner  Brothers,  has  returned  to 
the  Coast  from  here. 

• 

Steve  Broidy,  president  of  Allied 
Artists,  returned  to  Hollywood  over 
the  weekend  from  a  European  trip. 
• 

David  Lipton,  Universal  Pictures 
vice-president  in  charge  of  advertising- 
publicity,  returned  to  the  Coast  over 
the  weekend  from  New  York. 

• 

Leon  Roth,  Mirisch  Co.,  vice-presi- 
dent, returned  to  Hollywood  at  the 
weekend  from  New  York. 

• 

Harold  Hecht,  of  Hecht-Hill-Lan- 
caster,  is  scheduled  to  arrive  in  London 
from  New  York  today  for  the  premiere 
of  United  Artists'  "Separate  Tables." 
• 

Martin  Jurow  and  Richard  Shep- 
herd, co-producers  of  Warner  Broth- 
ers' "The  Hanging  Tree,"  will  arrive 
in  New  York  today  from  Hollywood. 
• 

Milton  Goldstein,  international 
sales  coordinator  of  Paramount's  "The 
Ten  Commandments,"  has  returned  to 
New  York  from  London. 

• 

Max  E.  Youngstein,  vice-president 
of  United  Artists;  Roger  H.  Lewis, 
national  director  of  advertising-pub- 
licity, and  David  Picker,  executive  as- 
sistant to  Youngstein,  will  arrive  in 
Hollywood  today  from  New  York. 
• 

Sam  Spiegel  will  leave  New  York 
via  B.O.A.C.  today  for  New  Delhi, 
India. 

• 

Edward  Dmytryk,  who  has  been  on 
a  location-scouting  trip  in  Nepal,  will 
return  to  New  York  today  via  Bombay 
and  London,  and  will  leave  here  on 
Wednesday  for  Hollywood. 

• 

Mrs.  William  F.  Rodgers  has  an- 
nounced the  engagement  of  her  daugh- 


Years  of  skilled 
Craftsmanship  in 
<  "v      Feature  Trailer 
Production... 
i—i        available  for  your 

JlrJ  SPECIAL 
ANNOUNCEMENT  FILMS 

Custom  Produced 
hy  the  hand  of  experience/ 

NATIONAL  SCREEN  SERVICE 


TO  A  Buys  Film -Firm  Stock 


{Continued 

TOA,  announced  that  it  had  acquired 
stock  in  Columbia,  20th  Century-Fox, 
Universal,  Allied  Artists,  Paramount 
Pictures,  United  Artists,  Warner  Bros., 
and  Walt  Disney  Prods,  and  would  buy 
stock  in  Loew's  production  company 
as  soon  as  that  company's  divorcement 
of  production-distribution  and  theatre 
segments  had  been  completed,  so  that 
it  will  not  be  a  stockholder  in  a  theatre 
company. 

Amount  Not  Revealed 

Amount  of  stock  purchased  was  not 
disclosed,  but  Kerasotes  said  it  was 
"sufficient  to  demonstrate  to  the  film 
companies  that  TOA  has  faith  in  their 
future  and  now  has  a  personal  stake 
in  helping  them  to  be  successful." 

The  purchase  came  after  a  special 
poll  of  TOA's  entire  board  of  directors 
and  executive  committee  to  assure  that 
the  move  had  their  full  concurrence. 

Kerasotes,  in  a  recent  address  to  the 


from  page  1 ) 

Northern  California  Theatre  Owners, 
had  urged  that  every  theatre  owner 
buy  $1,000  worth  of  stock  in  the  film 
companies  for  every  theatre  he  op- 
erates, not  only  as  a  means  of  helping 
the  film  companies,  but  helping  to  in- 
sure his  own  future. 

No  Desire  to  Control' 

He  pointed  out  then  that  attendance 
by  stock-holding  theatre  owners  at 
meetings  of  the  film  companies,  and 
possible  eventual  seating  of  exhibitors 
on  the  directorates  of  the  companies, 
would  result  in  greater  understanding 
and  cooperation  among  the  various 
arms  of  the  industry.  He  emphasized 
in  his  speech  that  exhibition  has  no 
intention  or  desire  to  control  any  film 
company,  that  the  stock  was  not  pur- 
chased for  this  purpose;  that  the  only 
intentions  were  to  express  faith  in  the 
industry's  future,  and  to  lend  assist- 
ance. 


Fox  to  Release  4 

( Continued  from  page  1 ) 
packer."  In  addition,  20th  will  release 
George  Stevens'  production  of  "The 
Diary  of  Anne  Frank,"  which  will  be 
world  premiered  at  the  RKO  Palace 
Theatre  March  17. 

The  four-picture  lineup  also  includes 
Jerry  Wald's  "The  Sound  and  the 
Fury,"  and  "The  Lone  Texan." 

14  for  UA  Records 

United  Artists  Records  will  release 
14  new  stereo  and  monaural  longplay 
albums  for  the  month  of  February,  it 
was  announced  by  Lester  Lees,  direc- 
tor of  sales  and  sales  promotion. 

ter,  Myrtle  Anne,  to  Edward  J.  Mc- 
Grath  of  Mount  Vernon.  Bride-to-be 
is  the  daughter  of  the  late  William 
F.  Rodgers. 

• 

Gary  Cooper  arrived  in  New  York 
on  Sunday  from  Hollywood. 
• 

James  Dannen  has  returned  to  Hol- 
lywood from  New  York. 

• 

Lee  Magid,  talent  agent,  has  left 
here  for  London  via  B.O.A.C. 


Leon  Cohen,  who  operates  the  Vine 
Street  Projection  Room,  Philadelphia, 
has  announced  the  marriage  of  his 
daughter,  Audrey,  and  Lee  Kinberg 
of  Allentown,  Pa. 

• 

Hal  Chester,  producer,  left  here 
on  Saturday  for  London  via  B.O.A.C. 
• 

John  Golder,  independent  distribu- 
tor in  Philadelphia,  is  in  University 
Hospital  there. 


Community  Antenna 

( Continued  from  page  1 ) 
hotel  and  other  development  plans  for 
the  St.  Lawrence  Seaway  town,  Schine 
Enterprises  plans  to  erect  a  television 
receiving  tower  and  link  subscribers' 
homes  to  the  community  antenna  sys- 
tem, Morris  said. 

Not  Planning  Toll-TV 

Schine  lias  no  plans  whatever  to 
engage  in  toll  TV,  he  said. 

"We  are  still  very  much  for  the 
anti-toll  TV  bill  sponsored  by  Senator 
Oren  Harris,"  he  remarked. 


Six  Hartford  Theatres 
Closed  Temporarily 

Special  to  THE  DAILY 

HARTFORD,  Feb.  8.  -  County 
sheriffs  seized  and  closed  five  theatres 
of  the  Hartford  Operating  Co.  follow- 
ing alleged  failure  to  meet  rent  pay- 
ments on  the  properties.  The  theatres 
are  the  Art,  Colonial,  Lenox  and 
Lyric  in  Hartford,  and  the  Central, 
West  Hartford. 

Bercal  House  Suspends 

Separately,  Bercal  Theatres,  lessee 
of  Maurice  Greenberg's  Parsons  Thea- 
tre in  downtown  Hartford,  relin- 
quished the  lease,  resulting  in  the  tem- 
porary closing  of  the  house.  Owners 
of  all  six  theatres  said  they  would  be 
operating  again  shortly  under  new 
managements. 


Para.  Signs  with  ASl 

MONTREAL,  Feb.  8.-Associated 
Screen  Industries,  Ltd.  here  has  taken 
over  the  physical  handling  of  film  for 
Paramount's  Montreal  exchange.  A.  S. 
I.  also  performs  the  same  duties  for 
Columbia  here. 


When  Audiences  Aren't 
Helpful  to  Comedies 

William  Heineman,  United 
vice-president,  is  skeptical  abc 
trade  axiom  that  comedies  sho 
seen  with  an  audience.  Since 
day's  screening  of  "Some  L 
Hot"  at  Loew's  Lexington,  New 
he  has  been  deluged  with  ex 
requests  for  projection  room  > 
ings  "so  we  can  hear  the  di 
which  was  blotted  out  by  au 
laughter." 


Louisville  Parking 
Proves  Aid  to  Thee 

Special  to  THE  DAILY 
LOUISVILLE,  Ky.,  Feb.  8, 
ers  and  managers  of  theatres  in ; 
town  Louisville  are  "more  than  ] 
with  the  theatre  parking  plan  tl 
been  worked  out  with  a  largi 
town  parking  garage. 

The  plan  allows  theatre-gc| 
park  for  four  hours  after  5  P.I! 
weekday  for  25  cents,  merely  1 
ing  their  parking  tickets  stampec 
box  office  of  any  theatre.  Th< 
low  rate  privilege  is  available 
on  Saturdays  and  Sundays. 

Publicized  in  Papers 

The  special  rate  is  provided 
garage  without  subsidy  from  tb 
tres  in  return  for  film  "trailer" 
tising.  Newspaper  ads  of  the  t 
also  carry  a  "slug"  concerning  tb 
tre  parking  plan. 

The  plan  benefits  the  garage  i 
too,  as  the  hours  when  the  sped 
are  in  effect  usually  are  slo\\\ 
It  was  worked  out  by  the  Lo 
Theatre  Owners  Association. 


Two  Book  Tie-Ins 

UA's  'Naked  Maja' 

United  Artists  has  set  two 
tions  for  author  Samuel  Edward' 
"The  Naked  Maja,"  which  is 
with  UA's  release  of  the  Titanu 
production  of  the  same  title.  T; 
Graw  Hill  Publishing  Compan 
suing  a  hard  cover  version  of  th  ft 
and   Bantam   Books   will  pul'jl' 
pocket  book  edition  of  the  novo  1 

Both  book  promotions  will 
heavy  dealer  displays  and  ir, 
local  level  tieins  in  advance 
regional  playdates. 

Una  O'Connor  Die: 

Character  actress  Una  0'( 
78,  died  here  late  last  week 
Mary  Manning  Walsh  Home, 
long  illness.  Miss  O'Connor  w 
tured  in  such  motion  pictures  a 
ness  for  the  Prosecution,"  "1 
former,"  "The  Invisible  Man," 
Copperfield"  and  "The  Bells 
Mary's." 


MOTION    PICTURE    DAILY,    Martin    Quigley,    Editor-in-Chief    and  Publisher; 
Herbert    V.    Fecke,    Advertising    Manager;    Gus    H.    Fausel,    Production  M 
Canby,  Eastern   Editors.  Hollywood  Bureau,  Yucca-Vine  Building,   Samuel  D.  Kerns, 
ington,  D.  C;  London  Bureau,  4,  Bear_St.  Leicester  Squaie,  W.  2.  Hope  Williams 


Sherwin   Kane,  Edito 
TELEV 
Manage 


D.    Ivers,    Managing   Editor-    Richard    Gertner,  News 


Telephone  Hollywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  CM 
Manager;   Peter  Burnup,    Editor;   William   Pay,   News   Editor.  Correspondent 


capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  R< 
"    Telephone  Circle  7-3100.  Cable  address:  "Quigpubco._  New  York."  Martin  Quigley,_ President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  V 


Center,  New  York 

dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  tim< 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  a 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y-,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  S'ingle  co] 


Februarv 


Motion  Picture  Daily 


Idenson 


Continued  from  page  1) 
basis,  Goldenson  said,  would 
ally  lead  to  the  destruction  of 
e\ision."  Permitting  a  test  of 
■levision,  he  again  said,  is 
lent  to  starting  an  epidemic  to 
|ew  vaccine.  Once  the  epidemic 
rted,  it  cannot  be  controlled, 
mited'  tests,  because  of  the  in- 
it  required,  would  create  eco- 
nterest  which  once  established 
je  virtually  impossible  to  clis- 


Press  for  Film  Industry  That 
Would  Be  'Native'  To  Scotland 


an  Leaves  Here  on 
nded  Business  Trip 

wjiird  L.  Hyman,  vice-president 
irican  Broadcasting-Paramount 
i  s,  left  here  at  the  weekend, 
i],  anied  by  his  assistant  Bernard 
in  m  an  extended  business  trip 
J  nil  take  him  to  Chicago  today 
Sua  to  Salt  Lake  City,  San  Fran- 
riljbos  Angeles,  and  Phoenix  for 
ith  company  affiliates. 

:  V^'ill  View  New  Films 

1  in  plans  to  stay  in  Los  An- 
■X  '<  days  to  see  new  product  and 
";Jj  .11  available  data  on  pictures  in 
pjlion  or  ready  to  start  shooting, 
ormation  will  be  embodied  in 
port  from  Hollywood,"  which 
1  i  r  will  contain,  in  addition  to 
A  Reviewed,  a  schedule  of  re- 
ijffrom  all  distributors  for  the 
:  1959. 


izine  Campaign 
'Gidget'  Slated 

jiagazine  ad  campaign  for 
T ."  designed  for  "youth  ap- 
'[  as  been  set  by  Columbia  Pic- 
\\  "Seventeen  Magazine"  and 
j  magazines  with  an  aggregate 
dp  of  over  15,000,000.  The 
r  ich  will  hit  the  stands  during 
half  of  March,  will  be  built 
j  the  endorsement  of  "Gidget" 
r:  Clark,  the  television  impres- 
ijfio  is  rated  as  the  outstanding 
Tidising  force  in  the  12-26  age 
Ti.irket. 

C  Endorses  'Gidget' 

rederation  of  Motion  Picture 
has    endorsed  Columbia's 
and  a  letter  over  the  signa- 
Irs.  Dean  Gray  Edwards,  pres- 
the  group  and  motion  picture 
n  of  the  National  Federation 
|j(  en's  Clubs,  is  being  sent  across 
itry  to  bring  word  to  thousands 
ber  clubs.  In  her  letter,  Mrs. 
I  hails  "Gidget"  as  a  film  which 
dolescents  as  wholesome  and 
anced. 


d  for  Maria  Schell 

Schell  personnally  received 
n  as  "The  Most  Outstanding 
-  -of  1958"  in  a  ceremony  her? 
t  the  Little  Carnegie  Theatre, 
ard  was  made  by  the  editors 
cs  of  Aufbau  and  Staats-Zeit- 
old,  German  language  publi- 


By  GORDON  IRVING 

GLASGOW,  Feb.  5  (By  Air  Mail).— Actors  in  Scotland  are  pressing  for  the 
establishment  of  a  film  industry  native  to  Scotland.  Plea  has  been  made  by 
the  Scottish  Committee  of  British  Actors'  Equity  Association. 
Moves  are  being  made  to  contact 


the  Scottish  Trades  Union  Congress 
and,  through  them,  the  Government. 
According  to  an  Equity  spokesman 
here,  the  project  "would  sell  Scotland 
to  the  world  more  successfully  than 
any  other  medium." 

It  would  also  provide  work  for  plas- 
terers, carpenters,  painters  and  others, 
as  well  as  actors. 

"The    recently-formed    studios  in 
Eire  are  already  in  competition  with 
world-film-makers,"  states  Equity. 
Lack  of  Films  Great  Gap' 

"Films  are  a  great  gap  in  our  con- 
ception of  a  balanced  employment  for 
performers.  Films  are  made  in  Scot- 
land, but  only  spasmodically. 

"Some  of  us  hoped  that  a  film  in- 
dustry would  arise  in  the  wake  of 
television,  but  at  the  present  rate  of 
progress  we  might  have  film  studios 
by  the  year  2000." 


'Inn'  Gross  to  Date 
Is  Over  $2,500,000 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  8.-Executive 
producer  Buddy  Adler  of  20th-Fox 
has  announced  that  with  only  a  small 
percentage  of  engagements  played 
across  the  country,  his  "Inn  of  the 
Sixth  Happiness"  already  has  grossed 
more  than  $2,500,000,  more  than  any 
20th  Century-Fox  picture  since  "Pey- 
ton Place." 

Expects  Holdover  Record 

Adler  said  that  the  picture  may  set 
a  holdover  record  since  it  currently 
has  more  than  135  total  holdover 
weeks,  comparing  with  a  picture  run- 
ning consecutively  for  more  than  two 
years.  He  cited  the  numerous  awards 
won  by  stars  Ingrid  Bergman  and  Rob- 
ert Donat  as  contributing  factors  to  the 
holdover  business. 


Set  40th  Convention  of 
Ark.  ITO,  March  24-25 

Special  to  THE  DAILY 

LITTLE  ROCK,  Feb.  8.-The  40th 
annual  convention  of  Independent 
Theatre  Owners  of  Arkansas  will  be 
held  at  the  Marion  Hotel  here  March 
24  and  25,  Nona  White,  secretary- 
treasurer,  announced.  The  theme  of  the 
convention  will  be  "Show  Business 
Today  and  Tomorrow."  J.  Fred  Brown, 
of  Ft.  Smith,  Ark.,  is  the  organization's 
president. 

Six  Assessment  Cuts 

PHILADELPHIA,  Feb.  8.  -  Real 
estate  assessments  for  center-city 
showed  that  only  six  of  the  16  theatres 
in  the  zone  were  allowed  assessment 
cuts.  The  largest  reduction  was  al- 
lowed the  Fox,  which  fell  from  $1,- 
551,300  to  $1,289,200.  The  valuation 
of  the  site  of  the  torn-down  Mastbaum 
was  slashed  from  $981,000  to 
$256,800. 


No  Skiatron  Toll-TV 
In  S.F.,  Says  Official 

Special  to  THE  DAILY 

SAN  FRANCISCO,  Feb.  8.  -  City 
Attorney  Dion  Holm  has  denied  the 
report,  current  in  Eastern  financial 
circles,  that  Skiatron  will  start  toll 
television  broadcasts  of  the  San  Fran- 
cisco Giants  baseball  games  around 
July  1. 

California  and  Stanford  university 
spokesmen  stated  they  know  nothing 
of  plans  to  toll-TV  coast-college  foot- 
ball games. 

City  attorney  Holm  said  Skiatron 
still  fails  to  come  up  with  proof  of 
the  financial  backing  necessary  to 
warrant  city  government  granting  of 
a  franchise. 

George  Gitchell,  assistant  vice-pres- 
ident, Pacific  Telephone  and  Tele- 
phone Co.,  over  whose  lines  Skiatron 
would  have  to  operate,  says 

"We  have  no  agreement  with  Skia- 
tron and  it  is  all  news  to  us." 

Kansas  Bill  Would  End 
Stafe  Board  of  Review 

Special  to  THE  DAILY 

TOPEKA,  Kans.,  Feb.  8.-Backed 
by  the  film  trade  in  Kansas  City  and 
in  Kansas,  a  bill  calling  for  the  abolish- 
ment of  the  State  Board  of  Review,  the 
motion  picture  censor  agency,  was  in- 
troduced Friday  in  the  Houes  of  Rep- 
resentatives of  the  state  legislature 
here. 

The  bill  is  a  bi-partisan  measure,  in- 
troduced by  both  Republican  and 
Democratic  legislators. 


Coast  Office  for  Drexel 

HOLLYWOOD,  Feb.  8.  -  Drexel 
Films  Corp.  will  establish  offices  here 
in  preparation  for  two  films  to  be 
made  for  United  Artists.  Chuck  Ree- 
ves and  Marvin  Josephson,  executives 
of  Dick  Clark's  newly-formed  cor- 
poration, will  meet  here  Monday  on 
production  plans  for  the  films,  one 
which  will  star  Dick  Clark. 


Tudor  Acquires  'Cry* 

Tudor  Pictures,  Inc.,  which  has 
moved  to  new  offices  at  375  Park 
Avenue  here,  has  acquired  "A  Cry 
From  The  Streets"  for  release  in  this 
country.  The  feature  will  be  the  next 
attraction  at  the  Radio  City  Guild 
here. 


'  journey''  Here  Feb.  19 

M-G-M's  "The  Journey,"  starring 
Yul  Brynner  and  Deborali  Kerr,  will 
open  at  Radio  City  Music  Hall 
Feb.  19. 


PEOPLE 


Henry  G.  Plitt,  president  of  Para- 
mound  Gulf  Theatres,  New  Orleans, 
was  guest  of  honor  at  a  buffet  supper 
in  the  Hotel  Heidelberg,  Jackson, 
Miss.,  given  by  Local  589  of  the 
IATSE.  Plitt  was  given  a  gold  life- 
time membership  card. 


Georges  Auric,  president  of  the 
French  Society  of  Composers,  Au- 
thors and  Publishers,  and  other  offi- 
cers of  the  association,  were  honored 
last  week  at  a  dinner  dance  given  by 
Dimitri  Tiomkin  and  Mis.  Tiomkin  in 
the  grand  ballroom  of  the  Beverly 
Hilton  Hotel  in  Hollywood.  Auric  and 
his  associates  are  now  on  a  world 
tour. 


Joseph  M.  Sugar,  newly-elected 
vice-president  of  Magna  Theatre 
Corp.,  will  be  guest  of  honor  at  a 
testimonial  luncheon  to  be  held  Feb. 
25  at  Toots  Shor's  Restaurant  here. 
Harry  Brandt  is  general  chairman. 


William  Andrew,  who  has  been 
sales  representative  for  20th  Cen- 
tury-Fox in  Atlanta,  will  open  a  book- 
ing office  there  shortly. 


Gerald  G.  Barton,  vice-president 
and  general  counsel  of  Barton  Thea- 
tres of  Oklahoma  City,  has  been 
named  a  member  of  the  board  of  di- 
rectors of  the  Bank  of  Mid-America 
in  that  city.  Barton  was  discharged 
from  the  Army  recently  after  three 
years  on  the  Judge  Advocate  Gen- 
eral's staff  in  Washington. 

□ 

J.  Edgar  Hoover  has  been  made  the 
first  honorary  member  of  the  Show 
Business  Shrine  Club  of  Hollywood. 
The  month-old  chapter,  which  started 
with  35  members,  has  grown  to  well 
over  200,  restricted  to  Masons  in  the 
entertainment  field. 


Milton  Hubschman,  president  of  the 
E.  Hubschman  &  Sons  division  of 
Gera  Corp.,  a  subsidiary  of  List  In- 
dustries Corp.,  has  been  elected  a 
director  of  the  latter  organization. 
RKO  Theatres  is  a  subsidiary  of  List 
Industries. 

□ 

Walter  Brennan,  veteran  character 
actor,  will  be  guest  of  honor  on  Feb. 
23  at  a  luncheon  tendered  him  by  the 
Hollywood  Chamber  of  Commerce  on 
the  occasion  of  his  35th  anniversary 
as  an  actor.  The  scene  will  be  the 
Blossom  Room  of  the  Roosevelt  Hotel. 
Hollvwood. 


AA  Plans  New  Dual 

HOLLYWOOD,  Feb.  8.  -  "Beats- 
ville,"  on  which  filming  has  just  been 
completed,  will  be  combined  widr 
"Speed  Crazy"  to  form  Allied  Artists' 
next  dual  picture  package  for  release 
nationally  on  May  10. 


TRIUMPHANT 

is  the  only  word  to  describe  the 
AUDIENCE  REACTION  to  the 
preview  on  Thursday,  at 
Loew's  Lexington  in  New  York  of 

MARILYN  MONROE 
TONY  CURTIS 
JACK  LEMMON 

m »  BILLY  WILDER  production 

"SOME  LIKE  IT  HOT" 

t.„.„.,  GEORGE  RAFT  •  PAT  O'BRIEN  •  JOE  E.  BROWN 

Screenplay  by  BILLY  WILDER  and  I.  A.  L.  DIAMOND   ■   Directed  by  BILLY  WILDER 

An  ASHTON  PICTURE    •   A  Mirisch  Company  Presentation 

The  laughter,  the  delight,  the 
applause  expressed  the  audience's 
unanimous  acceptance  that  this 
is  one  of  the  funniest  and  sexiest 
pictures  of  all  time! 


RIUMPHANT! 

is  the  only  word  to  describe  the 
EXHIBITOR  REACTION.  Check  it  for 
yourself!  Ask  any  of  these,  who 
were  among  the  many  prominent 
exhibitors  able  to  attend. 


ABC  Paramount  Theatres 
SID  MARKLEY 
AL  SICIGANO 

Allied  Theatres,  New  Jersey 
IRVING  DOLLINGER 

Arcadia  Theatre,  Philadelphia 
MERT  SHAPIRO 

B  &  K  Theatres,  Chicago 
HARRY  LUSTGARDEN 

Brandt  Theatres 
JOE  INGBER 
MARTIN  LEVINE 
LOU  WOLFF 

Cinerama 

BERNARD  KRANZE 

Connecticut  Theatre  Circuit, 
B  &  Q  Circuit,  Boston 

MAX  HOFFMAN 
Fabian  Theatres 

ED  FABIAN 

BERNIE  MEYERSON 

GEORGE  TRILLING 

Fox  Theatre,  Philadelphia 
WILLIAM  MOCLAIR 

K  &  B  Theatres,  Washington 
MARVIN  GOLDMAN 

Loew's  Theatres 

LEOPOLD  FRIEDMAN 
EUGENE  PICKER 
JOHN  MURPHY 
ERNIE  EMERLING 
BEN  JOEL 
JIM  SHANAHAN 
MILT  ARNSWALDER 
JIM  BRUNO 


Charles  B.  Moss  Theatres 

CHARLES  B.  MOSS 

LARRY  MORRIS 

JERRY  SAGER 
Music  Hall  Theatre 

RUSSELL  DOWNING 

SID  GOLDMAN 

FRED  LYNCH 
National  Screen 

HERMAN  ROBBINS 
RKO  Theatres 

SOL  SCHWARTZ 

HARRY  MANDEL 

MATTY  POLON 
R  &  F  Theatres,  Baltimore 

JACK  FRUCHTMAN 

PHIL  ISAACS 
Rugoff-Becker  Theatres 

DON  RUGOFF 

CLEM  PEARY 
Sach  Theatres,  Boston 

BEN  SACH 
Stanley  Warner  Theatres 

SAM  ROSEN 

FRANK  MARSHALL 

NAT  FELDMAN 
Studio  Theatre,  Philadelphia 

MAX  GOLDBERG 

WILLIAM  GOLDBERG 
Triangle  Theatres,  Circuit 

WILBUR  SNAPER 
Trans  Lux  Theatres 
RICHARD  BRANDT 
TOM  ROGERS 
United  Artists  Theatres 
ED  ROWLEY 
SALAH  HASSANEIN 
Vikings  Theatre,  Philadelphia 
JAY  WREN 


6 


Motion  Picture  Daily 


Monday,  February 


Para.  Starts 


( Continued  from  page  1 ) 
as  well  as  other  forthcoming  pictures. 

Jerry  Pickman,  vice-president  and 
director  of  advertising,  publicity  and 
exploitation,  and  Martin  S.  Davis,  as- 
sistant director,  will  conduct  the  New 
York  meeting,  which  will  include 
Paramount's  New  York,  Canadian, 
New  England  and  Middle  Atlantic 
promotional  staffs.  It  will  continue 
through  tomorrow. 

In  Chicago  Wednesday 

Davis  will  go  to  Chicago  to  hold 
meetings  there  Wednesday  and  Thurs- 
day with  representatives  of  the  com- 
pany's Midwestern  promotional  setup. 
He  will  fly  to  Dallas  for  similar  par- 
leys Friday  and  Saturday.  Promotion 
executives  of  leading  theatre  circuits 
will  join  in  the  Chicago  and  Dallas 
meetings. 

Davis  will  spend  the  week  of  Feb. 
16  in  Hollywood  holding  meetings  at 
the  studio  with  Herb  Steinberg,  studio 
publicity  manager,  the  latter's  staff 
and  other  Western  promotional  rep- 
resentatives of  the  company. 

Davis  Back  Here  Feb.  23 

Participants  in  the  New  York  meet- 
ing will  include  Joseph  Friedman,  na- 
tional exploitation  manager;  Winston 
Barron,  Canadian  advertising-publi- 
city manager;  merchandising  repre- 
sentative Mike  Weiss,  Philadelphia, 
and  Arnold  Van  Leer,  Boston.  The 
merchandising  groups  at  the  Chicago, 
Dallas  and  Hollywood  meetings  will 
be  headed  up  respectively  by  Everett 
Olsen,  Bob  Bixler  and  Bobert  Blair. 
Davis  will  return  to  New  York  on 
Feb.  23. 


Coyne  Establishes 

(Continued  from  page  1) 
two-year  contract  for  the  Compo  ad- 
visory post,  said  that  from  Washington 
he  will  maintain  telephonic  contact 
with  the  New  York  office  in  midweek. 
In  Washington,  Coyne  also  maintains 
contacts  with  legislators  who  aided 
Compo  in  its  past  successful  admis- 
sion tax  reduction  campaigns,  and 
with  other  agencies  there  helpful  to 
the  industry. 


SUPREME  COURT  :  N.Y.  COUNTY 

ASSIGNEE'S  SALE 

Re:  SHAM  US  CULHANE  PRODUCTIONS.  Inc. 

DAVID  STRAUSS  &  CO.,  INC. 

AUCTIONEERS 

SELL  WED.  FEB.  11th.  10:30  A.M. 
AT  207  EAST  37th  ST..  N.Y.C. 

COMPLETE 

ANIMATION  STUDIO 

OXBERRY  CAMERA  &  STAND 

16  &  35  MM 

BOLDES  CAMERA  STAND 
WITH  ACME  35  MM  CAMERA 
35  MM  EYEMO  PENCIL  TEST 
CAMERA,  35  MM  MOVIEOLA— 
EDITING  &  SPLICING  EQUIPMENT 
VERY  FINE  OFFICE 
and  SHOWROOM  FURNITURE 

IBM    Elec.  Typewriter.    10  Window 
Air  Conditioners,   Fedders,   Yorks  and  Carriers 
QUANTITY   OF    FILM.  REELS. 
TAPE.  PHOTOGRAPHIC  SUPPLIES 

INSPECTION  TUES.  FEB.  10th 

FROM  10  A.M.  TO  4  P.M. 

Auctioneer's  Phones:  LOngacre  5-7822  —  3  —  4 


REVIEW: 

First  Man  Into  Space 

Amalqamated-MGM 

Combining  science-fiction  and  some 
known  facts  about  outer  space,  this 
effort  is  reasonably  well  done.  Lacking 
marquee  names,  exploitation  will  have- 
to  be  of  the  horror  variety. 

Bill  Edwards  is  a  Navy  test  pilot 
flying  experimental  high  altitude  jets. 
Marshall  Thompson,  his  older  brother, 
is  a  commander  in  charge  of  some 
phases  of  the  project  and  worries 
about  his  brother's  tendency  to  ignore 
orders  and  about  his  romance  with 
luscious  Maria  Landi. 

Flying  a  new  rocket  plane  Edwards 
passes  the  outer  limits  of  the  at- 
mosphere, then  discovers  he  lias  ex- 
hausted his  fuel  and  cannot  turn  Lack. 
Hitting  a  cloud  of  meteor'te  dust  he 
presses  the  ejector  button.  Back  at  the 
base,  the  trackers  have  lost  the  plane 
and  Edwards  is  given  up  for  dead.  The 
wreckage  of  the  plane  when  found  is 
coated  with  an  unknown  and  very 
hard  glass-like  substance. 

A  series  of  grisly  murders  convinces 
the  space  experts  and  Thompson  that 
Edwards  somehow  did  succeed  in  get- 
ting back  to  earth  but  with  his  metab- 
olism and  personality  changed  in  a 
horrible  manner.  That  turns  out  to  be 
the  truth.  The  space -created  monster 
is  corralled  and  brought  tj  the  base 
and  experts  bring  him  back  to  human 
form  long  enough  to  elicit  new  in- 
formation about  outer  space  before 
he  dies. 

Implausibilities  in  the  story  are  com- 
pensated for  by  generally  excellent  per- 
formances, tight  direction,  and  interest- 
ing technical  details,  which  with  the 
title,  give  the  picture  a  very  exploit- 
able topicality. 

John  Croyclon  and  Charles  F.  Vetter, 
Jr.,  produced,  and  Bobert  Day  directed 
from  a  screenplay  by  John  C.  Cooper 
and  Lance  Z.  Hargreaves. 
Running  time,  76  minutes.  General 
classification.  February  release. 

J.  D.  I. 

Compo  Opens  Drive 

( Continued  from  page  1 ) 
Congress  of  Exhibitors.  The  program, 
approved  by  all  the  organizations  rep- 
resented in  Compo,  is  regarded  as  the 
most  comprehensive  in  the  history  of 
the  organization. 

"If  Compo  is  to  perform  this  gigan- 
tic task,"  the  triumvirs'  letter  to  ex- 
hibitors states,  "it  obviously  must  have 
the  financial  support  of  every  exhibi- 
tor in  the  country.  We  urge  you,  there- 
fore, to  make  a  contribution  to  Compo 
at  the  rates  listed  in  the  pamphlet.  You 
can  do  this  either  through  a  film  com- 
pany salesman,  who  will  call  on  you 
shortly,  or  through  your  local  exhibi- 
tor organization.  As  in  the  past,  your 
contribution  will  be  matched,  dollar 
lor  dollar,  by  the  distribution  compa- 

Same  Schedule  in  Effect 

The  Compo  schedule  of  dues  is  un- 
changed from  previous  years,  ranging 
from  a  minimum  of  $7.50  yearly  for 
the  smallest  four-wall  theatres  to  $75 
for  the  largest,  and  from  $7.50  for  the 
smallest  drive-ins  to  $37.50  for  the 
largest. 


Television  Jo  day 

Wants  Extra  Rehearsal  Time  fo 
Improving  Quality  of  TV  Films 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Feb.  8.— Improvement  of  quality  in  filmed  televisi<  \ 
owe  its  impetus  to  realistic  endeavors  by  young  directors  like  Robei 
Miller,  who  seek  to  convince  producers  of  the  need  for  incorporating  si 
rehearsal  time  in  the  "budget."  Miller, 
who  just  signed  a  non-exclusive  pact 
with  Screen  Gems,  Inc.,  to  direct  30 
films  for  them  over  the  next  18 
months,  evidences  greater  concern  for 
perfection  in  films  than  live  TV,  which 
he  claims  is  more  difficult  than  films. 

"The  quality  of  hour  or  half-hour 
filmed  shows  can  best  be  protected  by 
closer  contact  with  the  film  editor. 
A  director  should  work  with  the  edi- 
tor in  order  to  protect  the  concept, 
which  might  otherwise  be  distorted," 
Miller  stated,  in  an  interview  at  the 
Derby. 

"Writers  might  have  recourse  to  the 
director  for  poor  interpretation  if  cer- 
tain reaction  shots  are  left  on  the  cut- 
ting room  floor,"  said  Miller. 

On  the  other  hand,  directors' 
touches  are  generally  lost  in  over- 
written scripts  and  actors'  abilities 
are  also  sloughed  for  the  same  reason, 
in  order  to  squeeze  such  a  script  into 
the  alloted  time.  Miller  pointed  out. 

Quality  Can  Come  to  the  Fore' 

Much  of  the  "post  mortems"  can 
be  eliminated,  and  quality  can  come 
to  the  fore  if  proper  rehearsal  time 
is  granted  "at  very  little  increase  in 
the  budget"  to  edit  scripts  and  allow 
opportunity  for  impressive  per- 
formances and  director's  touches, 
Miller  explained. 

Miller,  at  31,  a  product  of  New 
York's  live  TV  school,  who  directed 
his  first  film  show  less  than  six  months 
ago,  has  to  his  credit,  in  eight  years 
of  directing  TV,  shows  like  "Omni- 
bus," "Camera  3,"  "Danger,"  "Sus- 
pense" and  "The  Web."  He  came  to 
the   Coast   to   direct    three  Matinee 


Theatre  programs,  but  Albert  Mc- 
Cleery  kept  him  for  20.  On  his  cur- 
rent schedule  are  four  Alcoa-Good- 
year  Shows  ready  for  airing. 

Miller  paid  tribute  to  Desilu  and 
Screen  Gems  for  their  recognition  of 
extra  rehearsal  time,  in  support  of 
his  theory  to  achieve  quality. 

Bishop  Sheen  Signs 
With  NTA  for  Series 

Bishop  Fulton  J.  Sheen  and  Na- 
tional Telefilm  Associates  have  jointly 
announced  the  return  of  His  Excel- 
lency to  the  national  television  scene 
in  a  new  program  series  entitled  "Life 
of  Christ."  The  programs  will  be 
videotaped  at  NTA  Telestudios  in 
New  York  for  world-wide  distribu- 
tion. The  program  will  be  made  avail- 
able to  selected  advertisers  not  alone 
in  the  United  States,  but  in  Canada, 
England,  Australia  and  all  other  Eng- 
lish-speaking countries  through  the 
facilities  of  NTA's  world-wide  distri- 
bution and  sales  organization. 


McGannon  Named 
Of  TV  Code  Review 

From  THE  DAILY  Bureai 

WASHINGTON,  Feb.  8 
McGannon,  president  of  Westir 
Broadcasting  Co.,  has  been 
chairman  of  the  Television  Cc 
view  Board  of  the  National  A 
of  Broadcasters. 

He  succeeds  Roger  W.  Clip 
president  and  general  manager 
angle  Stations,  Philadelphia 
president  Harold  E.  Fellows 
pointed  three  new  members 
Code  Review  Board:  Mrs.  I 
Bullitt,  KING-TV,  Seattle; 
Herold,  KBTV,  Denver;  and 
Kelley,  WFMY-TV,  Greensborc 
They  replace  Clipp  and  two  ol 
tiring  members. 

Members  of  the  Televisioi 
Producers  Alliance,  who 
about  70  per  cent  to  75  per  cei 
films  for  television,  will  start 
the  Code  Seal  on  all  new  proc 
beginning  this  spring,  the  N 
nounced. 

Double  Up  on  Large  Stat 

Clipp  said  the  board's  monitc 
commercials  is  "undoubtedly  tl 
comprehensive  continuing  surv 
conducted  by  the  industry. 
February  all  301  subscribing  sta 
the  television  code  will  hay 
monitored  for  at  least  one  thi" 
35-hour  period.  Many  stations  i 
markets  will  have  been 
more  than  once." 

The  monitoring  "strongly  co 
he  added,  "that  the  majority 
scribing  stations  are  in  sul: 
compliance  with  the  advertisi 
visions  of  the  Code.  The 
charges  of  over-commercializal : 
not  supported  by  the  facts." 


Fladell  Named  to  IN 
Creative  Ad  Positie 

Ernest  Fladell  has  been  nan 
ative  director-advertising  depf 
for  National  Telefilm  Associati 
it  was  announced  by  Lester  Ki 
NTA  executive  director  of  adv> 
promotion  and  merchandising, 
who  joined  NTA  in  May  of  19 
assume  responsibility  for  crea 
advertising,  presentations  and 
mailing  for  NTA  and  the  NT 
Network. 

Prior  to  joining  NTA,  he  was 
ated  with  the  National  Broac 
Company  for  five  years,  where 
manager  of  sales  promotion 
\BC  television  network. 


y,  Februaiy 


1959 


Motion  Picture  Daily 


liW: 

I  Was  Monty's  Double 

'  Associated  British — NTA 
^  

is  one  of  the  strangest  true  stories  to  come  out  of  World  War  II: 
porate  plan  devised  bv  British  intelligence  experts  to  deceive  the 
n  high  command  into  believing  that  the  Allied  invasion  of  Europe 
J;  be  through  southern  France  instead  of  Normandv.  Chief  com- 
ic of  the  plan  was  a  small-time  actor  bv  the  name  of  M.  E.  Clifton 
4.  who,  because  he  was  a  dead-ringer  for  General  Montgomery  of 
jiin,  came  to  play  the  biggest  and  most  important  role  of  his  career 
"  pf  General  Montgomerv  himself. 

iish  intelligence  trained  James  in  the  role  and  several  months  before 
"Vmandy  D-Day  sent  him  down  on  an  extensive  and  purposefully 
,',i>-secret  tour  of  North  African  bases.  The  Germans,  rising  to  the 
-kiifted  several  Panzer  divisions  from  the  Normandv  area  to  their 
tffl|  defenses  and  thus  made  the  huge  Allied  invasion  a  good  deal 
I  than  it  might  have  been. 

J  r  the  war,  James  wrote  this  story  as  the  best-selling  book,  "I  Was 
"s  Double."  Now  it  has  been  made  into  as  taut,  highly  dramatic 

Japealing  an  espionage  film  to  be  seen  in  several  years,  full  of  the 

3]  wry  humor  and  understated  heroism  which  the  British  do  so  well. 

y|n  was  one  of  the  top  money  makers  in  Britain  last  year  and,  while 
iitake  a  lot  of  exploitation  to  create  an  audience  for  it  this  side,  it's 

is  the  effort.  No  one  will  be  bored. 

W  stars  are  John  Mills  and  Cecil  Parker,  as  the  intelligence  experts 
inceive  the  plan,  and,  most  importantly,  James  himself  in  the  title 

:  'he  latter  gives  an  especially  fine  performance,  full  of  humor  and 

511  y  as  well  as  no  small  amount  of  courage.  Marius  Goring  is  seen 
Las  a  German  agent  in  Gibraltar.  Maxwell  Setton  produced  and 

jjlufllermin  directed  from  the  screenplay  bv  Brvan  Forbes. 
4 1  the  possible  exception  of  the  film's  climax— a  German  attempt 
1  ap  Montgomery  (James)  from  his  North  Africa  villa  (and  which  is 

t  fly  exciting)— the  picture  seems  as  authentic  as  it  is  expert  story- 

11 1 

%g  time,  100  minutes.  General  classification.  Release,  in  February. 

Vincent  Canby 


E  Meeting 

^Continued  from  page  1) 
;nanski,  Sidney  Markley,  Sam 
Ruben  Shor  and  William  Gold- 
Iward  Lider  and  George  Skou- 
have  declared  their  intention 
jresent. 

;  George  Kerasotes  and  Albert 
]  chairman  and  alternate  of  the 
17  committee,  with  Philip  F. 
I ,  Arnold  C.  Childhouse,  Lamar 
Vilbur  Snaper. 


Robert  Sparks  Quits  CBS 
For  Screen  Gems  Post 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  8.  -  Robert 
Sparks,  executive  producer  in  charge 
of  film  programs  for  CBS-TV  here, 
will  join  Screen  Gems  as  director  of 
syndication  film  production.  The  ap- 
pointment to  the  Columbia  Pictures 
television  film  subsidiary  post  is  ef- 
fective immediately. 


ernment  Group  Included 

Horace  Adams,  Irving  Dol- 
nd  Jack  Kirsch,  chairman  and 
es  of  the  Committee  on  pro- 
exhibitor  -  distributor  relations 
|j[  jja  Marcus  and  Eugene  Picker. 

Inzler  may  also  be  present. 

1'Sol  A.  Schwartz  and  Emanuel 
:h,  chairman  and  alternate  of 
mittee  on  industry-government 
5,  with  Edward  Arthur,  Ed- 
.  Fabian,  Nat  Lapkin,  Arthur 
od,  Sumner  Redstone,  Sol 
;rg  and  Harry  B.  Hendel,  and 
amon. 

!  Max  A.  Cohen,  chairman  of 
.imittee  on  industry  research, 
mes  Coston,  Ernest  Emmer- 
irry  Mandel,  Ted  Mann,  Ted 
Julius  Sanders,  Marshall  H. 
herald  Shea,  Raymond  Willy 
ney  Stern. 

William  Forman  and  Harry 


Enrolls  in  TOA 

The  Trans-Lux  Theatres  Corpora- 
tion of  New  York  City  has  enrolled 
its  Krim  Theatre,  a  first-run  house  in 
Detroit,  Mich.,  in  Theatre  Owners  of 
America,  TOA's  New  York  headquar- 
ters has  announced.  Trans-Lux  thea- 
tres in  Washington,  D.C.,  and  Miami 
Beach,  Fla.,  have  long  been  members 
of  T.O.A. 

Arthur,  Jr.,  chairman  and  alternate 
of  the  committee  on  post  48  films  on 
TV,  plus  Leopold  Friedman,  Leslie 
Schwartz,  J.  Myer  Schine. 

The  executive  committee  comprises 
committee  chairmen,  their  alternates 
and  corporate  officers.  They  are:  S. 
H.  Fabian,  chairman,  R.  J.  O'Don- 
nell,  George  Kerasotes,  Albert  M. 
Pickus,  Horace  Adams,  Irving  Dol- 
linger,  Jack  Kirsch,  Sol  A.  Schwartz, 
Emanuel  Frisch,  William  Forman, 
Harry  Arthur,  Jr.,  Max  A.  Cohen, 
Harry  Brandt  and  Edward  Lider. 


The  TREES 
and  the  FOREST 


TODAY  pleas  for  unity  are  heard  in  all 
segments  of  our  industry.  It  is  seen  that  conflicting 
interests  within  must  be  subordinated  to  new, 
more  challenging  competition  from  without.  To 
meet  it  successfully,  friendly  counsel  is  urged 
among  all  factions,  in  pursuit  of  effective  collec- 
tive action. 

Survival  of  the  motion  picture  is  not  at 
issue — the  art  belongs  to  the  public.  Concern  is 
rather  for  the  people  and  the  institutions  that  con- 
stitute the  industry.  And  it  is  recognized  that  they 
may  prevail  only  as  they  can  act  together  to  main- 
tain the  motion  picture  eminently,  uniquely  in  the 
public  service. 

Trade  journalism  enters  into  this  collective 
action  as  an  indispensable  instrument  of  it  ...  a 
constructive  instrument  according  to  its  capacity 
to  perform  with  experience,  skill  and  responsibil- 
ity to  all  interests  of  the  business. 

These  are  hallmarks  of  MOTION  PICTURE 
HERALD's  performance.  A  high  order  of  journal- 
istic competence  in  responsive  and  responsible 
service  to  the  industry  as  a  whole  has  written  its 
record  of  44  years  and  marks  its  reputation  today. 

Information  is  of  course  the  very  stuff  of 
decision.  Reliably  informed  about  matters  vital 
to  the  business  collectively,  this  industry  can  make 
its  new  consciousness  of  unity  an  important  practi- 
cal fact  of  reconstruction. 


MOTION  PICTURE  HERALD 


ALL  FOR  ONE... 

and  one  for  8 Y! 


At  National  Screen  Service, 
each  exhibitor  is  regarded  as 
royalty  to  be  served  with  the 
loyalty  of  a  king's  musketeer. 

In  the  continuing  campaign 
for  better  business,  the  Prize 
Baby  is  a  one-man  army  cap- 
turing 87  admissions  for  each 
ticket  expended  on  trailers.' 
The  price  is  little  enough  to 
pay  for  a  standard  bearer  win- 
ning half  the  battle. 


nnuonfu 


SERVICE 


*Sindlinger  survey  of  trailer  impact  based  on  admissions. 
Copy  available  on  request. 


85,  NO.  2' 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  FEBRUARY  10,  1959 


TEN  CENTS 


^oerfer 


mpromiseon 
11-TV  Tests 
Offered 


Trial  on  'Realistic 
Meaningful  Basis9 

By  J.  A.  OTTEN 

HINGTON,  Feb.  9.-Federal 
nications  Commission  chairman 
Doerfer  held  out  the  possibili- 
oll  TV  compromise  somewhere 
the  full-scale  tests  proposed 
rCC  and  the  very  limited  tech- 
sts  proposed  by  House  Corn- 
Committee  chairman  Harris 
k.). 

has  sponsored  legislation 
vould  ban  all  toll  TV,  broad- 
wire,  until  Congress  specifical- 
lrizes  the  new  systems.  In  the 
ae,  he  would  permit  only  scat- 
technical"  testing. 
?r  declared,  "I  am  of  the  opin- 
somewhere  between  Mr.  Har- 
( Continued  on  page  7 ) 

e  Group  Approves 
Employed  Tax  Aid 

THE  DAILY  Bureau 

3INGTON,  Feb.  9.  -  The 
[Ways  and  Means  Committee 
jproved  a  bill  to  give  tax  re- 
heatre  owners  and  other  self 
d  persons. 

bill,  similar  to  one  which 
the  House  last  year,  would 
elf  employed  persons  to  defer 

as  much  as  $2,500  a  year  of 
3ut  aside  in  special  retirement 
he  measure  got  held  up  in 

Continued  on  page  7 ) 

las  Pappas  Named 
Oth-Fox  Board 

is  A.  Pappas  of  Boston  has 
cted  to  the  board  of  Twenti- 
tury-Fox,  it  is  announced  by 
Skouras,  president.  Pappas' 
to  the  board  now  brings  the 
hip  to  11. 

:d  New  England  financier  and 
Continued  on  page  7 ) 


S/ON  TODAY— page  7 


All  Films  Holding  in 
Downtown  Cleveland 

Special  to  THE  DAILY 

CLEVELAND,  Feb.  9.  -  Not  one 
new  picture  was  opened  at  downtown 
first-run  theatres  this  week.  The 
popularity  of  current  product  has  re- 
sulted in  extended  runs,  ranging  from 
an  all-time  Cleveland  record  of  45 
weeks  for  "South  Pacific"  at  Loew's 
Ohio  and  including  a  record  seven- 
week  run  of  "Auntie  Marae"  at  the 
Allen,  10  weeks  for  "South  Seas  Ad- 
venture" at  the  Cinerama  Palace;  six 
weeks  for  "Some  Came  Running," 
which  was  at  Loew's  State  for  three 
weeks  and  moved  over  to  Loew's 
Stillman  for  another  three  weeks; 
"The  Inn  of  the  Sixth  Happiness," 
third  week  at  the  Hippodrome  and  a 
second  week  of  "I  Want  To  Live"  at 
Loew's  State. 


Kerasotes  Will  Speak  at 
Texas  Drive-In  Meeting 

Special  to  THE  DAILY 
DALLAS,  Feb.  9.  —  An  address  on 
the  state  of  the  industry  and  the  aims 
of  the  American  Congress  of  Exhibi- 
tors by  George  G.  Kerasotes,  presi- 
dent of  Theatre  Owners  of  America 
and  executive  committee  member  of 
ACE,  will  be  one  of  the  highlights 
of  the  annual  Texas  Drive-in  Theatre 
(Continued  on  page  2) 

Film  Kansas  Banned 
Shown  in  Law  Suit 

Special  to  THE  DAILY 

KANSAS  CITY,  Feb.  9.  -  The 
trial  of  a  law  suit  to  force  the  Kansas 
State  Board  of  Review  to  permit  the 
showing  of  the  film,  "Mom  and  Dad," 
in  that  state  was  recessed  today  while 
(Continued  on  page  6) 


Public  Hearing  Here  on  Feb.  26 

To  Propose  New  N.Y. 
Screen,  Ad  Controls 

Joint  Legislative  Committee  to  Ask 
Revocable  State  Theatre  Licenses 

Special  to  THE  DAILY 

ALBANY,  Feb.  9.— Proposed  legislation  calling  for  the  state  licensing  of 
New  York  theatres  in  order  to  give  the  Motion  Picture  Division  of  the  State 
Education  Department  (censor  board)  increased  control  over  both  the  adver- 
  tising  of  the  theatre  and  its  screen 

Fico  Boosts  Holdings 
To  50,386  Shares 


From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  9.  -  Fico 
Corp.,  the  corporation  set  up  by  Co- 
lumbia Pictures  Corp.  officers  and  di- 
rectors to  buy  Columbia  stock,  bought 
another  3,700  shares  in  December, 
boosting  its  holdings  to  50,386  shares, 
according  to  the  latest  report  by  the 
Securities  and  Exchange  Commission. 

The  report  showed  that  a  partner- 
ship of  which  Charles  Schwartz  was 
a  member  sold  1,600  shares,  dropping 
its  holdings  to  13,241  shares.  Schwartz 
(Continued  on  page  2) 

WB,  Filmways  to  Pool 
Television  Resources 

Warner  Bros,  and  Filmways  an- 
nounced here  jointly  yesterday  that 
they  have  agreed  to  exchange  facilities 
in  the  production  of  filmed  television 
commercials  and  industrial  films.  The 
pooling  of  resources  by  the  two  com- 
panies applies  only  to  the  production 
of  the  types  of  films  named,  it  was 
pointed  out,  and  corporate  structures 
(Continued  on  page  3) 


Local  Chairmen  Will  Set  Dates  of 
Convenience  for  Brotherhood  Drives 


fare  will  be  presented  to  the  legis- 
lature by  the  N.Y.  State  Joint  Legis- 
lative Committee  studying  the  pub- 
lication and  dissemination  of  offensive 
and  obscene  material,  committee 
counsel  James  A.  Fitzpatrick  dis- 
closed today. 

The  committee  will  submit  three 
new  proposals  to  the  legislature,  the 
first  of  which  would  require  every 
theatre  in  the  state  to  be  licensed  by 
the  director  of  the  Motion  Picture 
Division.  The  license  could  be  sus- 
pended if  the  theatre  exhibited  "with- 
out license  or  permit  any  motion  pic- 
ture for  which  a  license  or  permit  is 
now  required  by  law,"  or  if  the  ex- 
hibitor was  convicted  of  employing 
"advertising,  posters,  banners  or  ad- 
vertising material  which  violates 
( Continued  on  page  3 ) 

Competition,  Quality  to 
Save  Industry:  Freeman 

By  SAMUEL  D.  BEBNS 
HOLLYWOOD,  Feb.  9.  -  "The 
thing  that  will  save  the  motion  pic- 
ture industry  is  hard,  tough  competi- 
tion," Y.  Frank  Freeman,  Paramount 
studio  chief,  told  125  members  of  the 
Hollywood  Chamber  of  Commerce, 
who  came  to  hear  him  discuss  "the 
future  in  motion  pictures,"  at  a  lunch- 
( Continued  on  page  6 ) 


A  flexible  policy  for  territorial  observance  of  Brotherhood  Week  has  been 
lpproved  by  national  amusement  industry  chairman  Alex  Harrison  and  national 
;xhibitor    chairman    Edward    L.  Hyman. 
Under  the  new  policy,  Brotherhood 


Week  observances  this  year  will  be 
held  on  dates  to  be  set  by  area  ex- 
hibitor and  distributor  chairmen, 
which  dates  need  not  necessarily  be 
the  same  as  national  Brotherhood 
Week,  Feb.  18-25. 

The  decision  results  from  sugges- 


tions by  many  area  exhibitor  and  dis- 
tributor chairmen  who  believe  that,  if 
more  time  were  provided  for  local 
Brotherhood  Week  campaigning, 
there  would  be  better  accomplish- 
ments. Harrison  and  Hyman  suggest 
(Continued  on  page  6) 


Owen,  DeBerry  to  Open 
Para.  Branch  Meetings 

Special  to  THE  DAILY 

PHILADELPHIA,  Feb.  9.-A  series 
of  Paramount  Eastern  and  Soudieast- 
ern  branch  meetings  conducted  by 
Hugh  Owen,  vice  -  president  of 
Paramount  Film  Distributing  Corp., 
and  Edmund  C.  DeBerry,  his  execu- 
tive assistant,  will  open  here  Wednes- 
(Continued  on  page  6) 


■1 


Motion  Picture  Daily 


Tuesday,  February  It  I 


PERSONAL 
MENTION 


JACK  L.  WARNER,  president  of 
Warner  Brothers,  has  extended  his 
stay  here  through  this  week.  He  now 
plans  to  return  to  the  Coast  at  the 
weekend. 

• 

Humayun  H.  Baicmohamed,  exhib- 
itor of  Karachi,  Pakistan,  and  United 
Artists'  distributor  in  that  country,  has 
been  married  there  to  Shereen  Said 
Hasan,  daughter  of  Said  Hasan, 
deputy  chairman  of  the  Planning  Com- 


Cecil  Tennant,  vice-president  in 
Britain  for  Music  Corp.  of  America, 
returned  to  New  York  from  London 
yesterday  via  B.O.A.C. 

• 

Emanuel  Silverstone,  vice-presi- 
dent of  20th  Century-Fox  Internation- 
al, and  Mrs.  Silverstone  have  an- 
nounced the  engagement  of  their 
daughter,  Ellen,  to  Richard  M. 
Hammer  of  Brooklyn. 

• 

Nate  Schultz,  head  of  the  Allied 
Artists  exchange  in  Cleveland,  is  vaca- 
tioning with  Mrs.  Schultz  at  Miami 
Beach. 

Carl  Mahne,  manager  of  the  Ever- 
green circuit's  5th  Avenue  Theatre, 
Seattle,  has  left  there  with  Mrs.  Mah- 
ne on  a  motor  tour  to  Mexico  City. 
• 

R.  M.  Boovey,  salesman  for  the 
Charlotte  branch  of  United  Artists, 
is  hospitalized  in  Elizabeth  City,  N.C., 
following  a  heart  attack.  Steady  im- 
provement is  reported. 


Bebchick  Named  MGM 
Boston  Branch  Manager 

Ben  Bebchick  has  been  named 
M-G-M  Boston  branch  manager  by 
John  P.  Byrne,  general  sales  manager. 

Bebchick  moves  up  from  his  position 
as  assistant  branch  manager  to  suc- 
ceed the  late  Ben  Rosenwald.  Joining 
the  company  in  1927,  Bebchick  has 
been  a  salesman  since  1937.  In  1949, 
he  became  assistant  branch  manager. 

AB-PT  Votes  Dividends 

The  board  of  directors  of  .  American 
Broadcasting-Paramount  Theatres  yes- 
terday authorized  payment  of  the  reg- 
ular quarterly  dividend  of  25  cents 
per  share  on  the  company's  common 
stock,  payable  on  March  14  to  holders 
of  record  on  Feb.  20. 

Additionally,  the  board  voted  a  25- 
cent  dividend  on  the  preferred  stock, 
payable  on  the  same  date. 


Kerasotes  Set 


( Continued  from  page  1 ) 
Owners  Assn.   convention  here  next 
week.  The  three-day  meeting,  which 
begins  Monday,  will  take  place  at  the 
Hotel  Adolphus. 

Kerasotes  will  speak  at  a  luncheon 
session  on  Tuesday,  Feb.  17.  He  will 
be  introduced  by  Robert  O'Donnell, 
vice-president  and  general  manager 
of  Interstate  Theatres. 

On  Monday,  Feb.  16,  following  reg- 
istration in  the  morning,  there  will  be 
a  testimonial  luncheon  to  honor  Ed- 
win Tobolowsky,  general  counsel  of 
the  Texas  group.  Tobolowsky  is  re- 
tiring as  chief  barker  of  Variety  Club 
Tent  17.  In  the  afternoon  the  dele- 
gates will  hear  Edward  Lachman, 
president,  Lorraine  Cargons;  and 
Robert  Wert,  Procter  and  Gamble  Co. 

Board  to  Meet  Monday 

The  board  of  directors  will  meet  at 
4  P.M.  Monday  and  there  will  be  a 
cocktail  party  in  the  evening  spon- 
sored by  Alexander  Film  Co. 

On  Tuesday  the  delegates  will  elect 
the  "branch  manager  of  the  year"  in 
the  morning.  The  official  welcome  to 
the  convention  will  then  be  presented 
by  Tim  Ferguson,  convention  chair- 
man, followed  by  the  keynote  address 
by  Eddie  Joseph,  president  of  the  as- 
sociation. Other  speakers  at  the  morn- 
ing session  will  be  Rubin  S.  Frels, 
membership  chairman;  Melvin  T. 
Munn,  director  of  public  relations. 
Blue  Cross-Blue  Shield;  and  Richard 
McKay,  director  of  advertising  and 
public  relations  for  American  Inter- 
national Pictures. 

Senator  Herring  to  Speak 

In  addition  to  Kerasotes,  Senator 
Charles  F.  Herring  will  be  a  luncheon 
speaker.  A  closed  business  session  will 
be  held  in  the  afternoon,  while  a 
banquet  dinner  that  night  will  be 
sponsored  by  the  Pepsi-Cola  Co. 

Wednesday  morning  will  be  de- 
voted to  concessions  with  speakers 
including  Philip  L.  Lowe,  NAC  pres- 
ident; Lee  Koken,  NAC  board  chair- 
man; William  E.  Smith,  Popcorn  In- 
stitute; Mary  Kuhlman,  American  In- 
stitute of  Baking;  and  Thomas  J.  Sul- 
livan, NAC  executive  vice-president. 

In  the  afternoon  at  an  open  session 
the  report  of  the  nominating  com- 
mittee of  the  board  of  directors  will 
be  presented.  This  will  be  followed 
by  a  report  of  the  resolution  group. 

The  board  will  meet  again  at  4:30 
P.M.  Wednesday,  and  a  banquet  that 
night  will  be  sponsored  by  the  Coca- 
Cola  Co. 


Big  Response  to 
First  'Anne'  Ad 

The  initial  response  to  the  opening 
ad  on  George  Stevens'  "The  Diary  of 
Anne  Frank"  in  Sunday's  "New  York 
Times"  has  been  "overwhelming,"  ac- 
cording to  reports  from  the  RKO 
Palace  Theatre  where  the  Cinema- 
Scope  attraction  begins  a  reserved 
seat  engagement,  March  17. 

More  than  500  pieces  of  mail,  re- 
sulting from  the  initial  ad  which  in- 
cluded the  mail  order  coupon,  have 
been  received  by  the  theatre.  Since 
this  kind  of  response  means  that  only 
residents  of  the  Metropolitan  area 
could  have  sent  in  orders  within  24 
hours,  indications  are  that  mail  orders 
within  the  next  week  will  set  a  rec- 
ord, it  was  stated. 


Production  at  Universal 
Hits  High  Point  Today 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  9.  -  With 
the  start  of  "Pillow  Talk"  tomorrow 
Universal-International  will  have  the 
biggest  lineup  of  major  productions 
shooting  simultaneously  of  any  time 
in  its  entire  history,  with  three  multi- 
million-dollar pictures,  featuring  21 
top  stars  and  name  personalities,  be- 
fore the  cameras. 

Muhl  Executive  on  All 

Edward  Muhl,  U-I  vice-president 
in  charge  of  production,  is  serving  as 
executive  producer  on  all  three  fea- 
tures. They  are: 

"Pillow  Talk,"  a  Arwin-Production 
in  color;  "Spartacus,"  Bryna  Produc- 
tion in  Technirama  for  Universal  re- 
lease, and  "Operation  Petticoat," 
Granart  production  in  color. 

French  Open  Office  Here 

Three  Arts  Distributors,  Inc.,  a 
French  film  and  record  production 
company,  has  opened  a  New  York  of- 
fice headed  by  Maurice  Gardett,  presi- 
dent of  the  company.  Gardett  is  also 
president  of  Maurice  Gardett  Films, 
Inc.  The  company  will  concentrate  on 
getting  business  from  independent  TV 
and  film  producers  who  want  to  do 
location  shooting  in  Europe.  In  addi- 
tion, the  New  York  office  will  also  han- 
dle the  American  distribution  of  the 
company's  European-made  records  and 
films. 


ASCAP  Coast  Meet 

Paul  Cunningham,  ASCAP  presi- 
dent, has  announced  a  meeting  of  the 
Society's  West  Coast  membership  on 
Wednesday,  Feb.  25.  The  affair  will 
be  held  at  the  Ambassador  Hotel  in 
Los  Angeles  at  6  P.M. 


'Horse'  in  New  Record 

"The  Horse's  Mouth,"  United  Art- 
ists' comedy  starring  Alec  Guinness, 
rolled  up  a  resounding  $14,233  gross 
in  its  13th  week  at  the  Paris  Theatre 
here,  topping  the  film's  receipts  at  the 
58th  Street  showcase  for  the  past  six 
weeks.  The  Knightsbridge  Production 
started  its  14th  week  at  the  thea- 
tre yesterday. 


Fico  Increa! 


( Continued  from  page  1 
reported  no  holdings  in  his  owiv 

The  report  confirmed  that 
Tomlinson  had  sold  71,200  sh 
Loew's  Inc.  stock  during  Dec 
dropping  his  holdings  to 
shares  in  his  own  name  and 
shares  through  another  corpora 
also  contained  a  previously-pu 
report  that  Stanley  Warner  Cii 
Corp.  had  exchanged  another 
shares  of  Cinerama,  Inc.,  comn 
shares  of  Cinerama  Productii 
was  left  with  330,127  shares. 

B.  Gerald  Cantor  reported 
4,000    shares   of   National  T 
common  during  December,  b 
his    personal    holdings    to  1 
shares.   He  controls  another 
shares  through  companies  and  f 
tions.  E.  Jonny  Graff  sold  900  | 
of  National  Telefilm  Associates 
vember  and  December,  keeping 
shares. 

Decca  Records  Inc.  acquire 
other  8,200  shares  of  Univers 
tures  Co.  common  in  Deceml: 
creasing    its    holdings  to 
shares,   and    Preston  Davie 
100  shares,  for  a  total  of  109 

Jack  Warner  Sells  3,000  Sh; 

Jack  L.  Warner  sold  3,000  sh 
Warner  Brothers  common,  dr 
his  holdings  to  228,999  shares 
own  name  and  1,400  through 
account.  W.  Stewart  Mel' 
bought  300  shares  of  Stanley  A 
Corp.  common  for  a  total  of  50( 

Tonrud,  Inc.,  controlled  by 
las  T.  Yates,  bought  13,927  sh 
Republic  Pictures  common  in  > 
ber  and  sold  2,000  in  Decemt 
a  net  holding  of  208,264  at  tl 
of  the  year.  It  also  sold  its 
8,400  shares  of  Republic  prefei 
September  and  October,  it  rej 
Yates  himself  also  held  4,027  cc 
shares. 

Guild  Films  Activity  Repor 

The  SEC  report  disclosec 
34,000  shares  of  Guild  Filn 
common  pledged  by  John  J.  C 
collateral  for  a  loan  had  been 
November  by  the  pledgee.  Davi 
Alstyne,  Jr.,  reported  selling 
shares  held  as  a  trustee  in  Deo 
dropping  this  holding  to  4,000 
He  also  had  7,207  in  his  own  ns 


NEW  YORK  MAT 


i — RADIO  CITT  MUSIC  HUl 

Rockefeller  Center  •  Ci  6-4600 

FRANK  SINATRA- DEAN  MAR 

SHIRLEY  MacLAINE 
"SOME  CAME  RUNNIN 

A  SOL  C.  SIEGEL  PRODUCTION  from  M-5 
em*  GALA  NEW  STAGE  SPECTACLE 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherw'n  Kane.  Editor;  James  D.  Ivers,  Managing  Edit. 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllvwood  7-2145;  Washington.  J.  A 
ington,  D.  C.;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Editor;  William  Pay, 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company. 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley ,_ President ;  Martin  Quigley,  Jr.,  Vice-Pn 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Mot' 
a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as 


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Director;  Pinky  Herma 
Otten.  National  Press  Club, 
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ident;  Theo  T.   Sullivan.  Vic 

Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
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far,  February  10,  1959 


Motion  Picture  Daily 


3 


EDPLE 


'.  Kincey,  president  of  Wilby- 
Theatres,  Atlanta,  is  serving 
rman  of  the  building  commit- 
Charlotte's  new  two-million- 
YMCA  now  under  construction. 
5  also  active  in  the  drive  which 
the  funds  for  the  project. 
□ 

jel  E.  Rosenblatt,  chief  barker 
Albany  (N.Y.)  Variety  Club, 
long  those  receiving  citations 
t!c  on  behalf  of  the  Muscular 
Dhy  Fund  drive  in  Albany 
.  in  which  812,600  was  raised. 
□ 

Lynn  Besser,  formerly  film  in- 
free-lance  publicist  in  Con- 
t,  has  joined  Moore  &  Co., 
-d,  Conn.,  advertising  agency, 
-  it  relations  director. 
□ 

s  A.  Sumberg,  attorney  serving 
industry  clients  in  up- 
ew  York,  has  joined  with  Car- 
jnard  and  F.  Joseph  Leone  to 
partnership  for  the  general 
of  law  with  offices  in  Albany, 
g  has  served  as  a  crewman 
e  Albany  Variety  Club. 
□ 

Repass,   a   son   of   the  late 
L.  Repass,  Hartford  industry 
will  receive  his  Bachelor  of 
•gree,  majoring  in  education, 
ae  Universitv  of  Hartford  in 


:rd  Cromwell  has  been  named 
:  manager  of  the  Stanley  War- 
and  Theatre,  Hartford,  suc- 
Robert  Edwards,  who  has  left 
kstry. 

I  □ 
Hodges  has  been  named  as- 
nanager  of  the  Fox  Theatre, 
1,  Ore.,  unit  of  the  Evergreen 


"Mac"  McKinlay  has  been 
id  manager  of  the  Varsitv 
.  Seattle,  a  unit  of  B.  F. 
Theatres. 

□ 

ewis  Barton,  head  of  Barton 
5.  Oklahoma  City,  a  well 
:-ivic  leader  there  and  former 
t  of  the  city  board  of  edu- 
eliminated  himself  as  a  pos- 
.ndidate  for  mayor  recently, 
urging  by  numerous  friends, 
e  personal  considerations  in 
ion. 

□ 

im  H.  Moenter  has  returned 
■  Cinema  Supply,  in  the  elec- 
department.  A  picture  and 
•cording  specialist  for  the  past 
,  he  will  engage  in  the  serv- 
S.O.S.  equipment. 

i  Capaldo,  51 

7FORD,  Feb.  9.-  Louis  S.  Ca- 
51,  veteran  projectionist  at 
eo  Theatre,  YVatertown,  Conn., 
>f  a  sudden  heart  attack. 


To  Propose  New  N.  Y.  Screen,  Ad  Controls 


(Continued  from  page  1) 
standards  established  by  the  second 
of  the  two  bills  proposed." 

The  license,  for  which  a  small  fee 
would  be  charged,  could  be  revoked 
if  an  exhibitor  was  a  third  time  of- 
fender in  the  use  of  unapproved  ad- 
vertising material. 

The  committee's  second  proposal 
would  amend  Section  130  of  the  Edu- 
cation Law  which  now  provides  the 
Motion  Picture  Division  some  super- 
vision over  banners  and  posters  used 
in  connection  with  film  advertising. 

Purpose  Spelled  Out 

The  new  legislation  would  specifi- 
cally forbid  any  distributor  or  exhibi- 
tor to  use  or  offer  for  use  any  ad- 
vertising material  that  is  "obscene, 
indecent,  immoral  or  disgusting,  or 
of  such  a  character  that  its  exhibition 


would  tend  to  corrupt  morals  or  in- 
cite to  crime." 

It  would  also  prohibit  for  adver- 
tising use  any  scene  or  dialogue  pur- 
portedly but  not  actually  in  the  mo- 
tion picture  advertised,  or  in  any  scene 
or  dialogue  that  had  been  eliminated 
from  a  picture  by  the  state  censor. 
Violations  on  the  part  of  a  distributor 
would  be  punishable  by  suspension 
or  revocation  of  any  permit  or  li- 
cense issued  to  the  distributor  by  the 
education  department. 

License  Could  Be  Suspended 

Exhibitor  violations  would  be 
punishable  by  suspension  of  the  li- 
cense or  permit  of  the  particular  pic- 
ture to  which  the  advertising  refers 
for  showing  in  the  theatres  of  the 
offending  exhibitor. 

The  third  bill  proposed  by  the  com- 


mittee would  amend  Section  122  (aj 
of  the  Education  Law  to  make  ap- 
plicable to  the  second  of  the  com- 
mittee's proposals  the  definitions  of 
"immoral"  and  "incitement  to  crime" 
now  found  in  that  section. 

N.Y.  Hearing  at  Roosevelt 

Assemblyman  Joseph  R.  Younglove, 
chairman  of  the  Joint  Legislative 
Committee  on  Offensive  and  Obscene 
Material,  said  tonight  a  public  hearing 
would  be  held  in  the  Hotel  Roose- 
velt, New  York  City,  Feb.  26,  on  the 
three  bills. 

The  hearing,  first  slated  for  Albany 
but  switched  to  New  York,  apparently 
to  afford  greater  news  coverage,  will 
also  consider  the  Conklin-Marano  film 
ratings  measure  and  the  Manley  pro- 
posal calling  for  a  television  program 
licensing  act. 


UA  Mails  Special  Disc 
To  Plug  'lonely hearts' 

United  Artists  will  mail  this  week 
a  long-playing  recording  of  interviews 
with  the  producer,  director  and  cast 
of  "Lonelyhearts"  to  some  350  of  the 
nation's  film  exhibitors,  critics  and 
editors. 

Produced  by  Arnold  Michaelis  and 
Hannan  Wexler,  the  12-inch  disc  is 
titled  "Profile  of  a  Motion  Picture," 
and  features  the  voices  of  Montgom- 
ery Clift,  Robert  Ryan,  Myrna  Loy, 
Dolores  Hart,  Maureen  Stapleton,  di- 
rector Vincent  J.  Donehue  and  pro- 
ducer Dore  Schary. 

Message  from  Schary 

The  latter,  in  a  letter  accompany- 
ing the  recording,  writes:  "I  believe 
this  is  the  first  attempt  of  its  kind  to 
present  an  insight  into  the  chemistry 
of  movie-making.  I  think  it  says 
something  fresh  about  the  complex 
but  rewarding  business  of  motion  pic- 
tures." 


Nat'l.  Press  Club  Will 
Sponsor  'Orchid'  Bow 

From  THE  DAILY  Bureau 

WASHINGTON,  D.  C,  Feb.  9.- 
The  National  Press  Club  here  on  Feb- 
ruary 19  will  sponsor  its  first  motion 
picture  benefit  premiere  with  the  open- 
ing of  Paramount's  "The  Black 
Orchid"  at  the  Playhouse  Theatre. 

Federal  government  officials  and 
Washington  society  leaders  have  been 
invited  to  the  picture's  debut,  receipts 
for  which  will  go  into  the  welfare 
fund  of  the  organization  of  newspaper 
correspondents.  Many  exploitation  ac- 
tivities have  been  coordinated  to  tie 
in  with  the  Playhouse  engagement. 

'Orchid*  Gross  Big 

PHILADELPHIA,  Feb.  9.-Para- 
mount's  "The  Black  Orchid"  has  regis- 
tered as  a  "smash  hit"  in  its  world  pre- 
miere engagement  at  the  600-seat  Ar- 
cadia Theatre  here.  The  picture 
grossed  a  huge  $13,200  in  its  first 
five  days  (Wednesday  through  Sun- 
day). 


Gen.  Donovan,  RKO's 
Attorney  for  Many  Years 

Maj.  Gen.  William  J,  Donovan, 
prominent  attorney,  Army  officer,  and 
diplomat  who  died  in  Walter  Reed 
Army  Hospital  on  Sunday  at  the  age 
of  76,  was  well  known  throughout  the 
motion  picture  industry  as  counsel  for 
RKO  for  many  years.  His  firm,  Dono- 
van, Leisure,  Newton  &  Irvine,  was 
named  counsel  to  Irving  Trust  Co., 
receiver  for  RKO,  in  the  early  1930s 
and  continued  as  the  company's  chief 
outside  counsel  through  its  reorgan- 
ization proceedings. 

Active  in  Aati-Trust  Case 

The  firm  also  represented  RKO  in 
the  protracted  anti-trust  proceedings 
brought  by  the  government  against 
the  major  companies,  with  Gen. 
Donovan  making  frequent  appear- 
ances for  the  company  before  the 
three-judge  Federal  statutory  court  in 
New  York  which  had  jurisdiction  over 
the  case,  and  before  the  U.  S.  Su- 
preme Court  on  appeals  from  the 
New  York  court. 


Plagiarism  Dismissal 
Plea  of  20th-Fox  Denied 

Motions  by  20th  Century-Fox  for 
dismissal  of  a  $250,000  plagiarism  and 
injunction  action  and  for  summary 
judgment  in  favor  of  the  company  were 
denied  by  Federal  District  Judge  Fred- 
erick Bryan  here  yesterday. 

The  action,  brought  by  Kathleen 
Kendrick  and  Herbert  Fader,  alleges 
that  their  scenario,  "My  Hero,"  which 
they  claim  they  had  submitted  to  the 
company,  was  infringed  by  the  20th- 
Fox  production,  "The  Lieutenant  Wore 
Skirts." 


WB,  Filmways 

( Continued  from  page  1 ) 
and  other  activities  of  both  remain 
intact. 

Warners  is  active  in  the  production 
of  filmed  TV  commercials  through  its 
wholly-owned  subsidiary,  WBTV 
Commercial  and  Industrial  Films, 
with  headquarters  at  the  company  stu- 
dios in  Burbank.  Filmways,  which  has 
its  headquarters  in  New  York,  is  a 
leading  producer  of  TV  commercials. 
The  combined  gross  volume  of  both 
companies  in  TV  commercial  and  in- 
dustrial film  production  is  reported  in 
excess  of  $5,000,000  for  last  year. 

First,  Says  Kalmenson 

Benjamin  Kalmenson,  executive 
vice-president  of  Warner  Bros.,  said 
that  this  association  is  the  first  national 
service  of  television  production  and 
that  it  would  be  possible  now  for  one 
company  to  shoot  segments  both  on  the 
Hollywood  lot  and  in  New  York. 

Martin  Ransohoff,  president  of  Film- 
ways,  said  that,  "It  is  our  belief  that 
the  advertiser  and  his  advertising  agen- 
cy will  benefit  from  greater  creative 
opportunities,  increased  production 
flexibility  and  economy  from  this  asso- 
ciation." 


$2,575,000  'Running' 
Gross  in  187  Dates 

"Some  Came  Running"  has  grossed 
over  $2,575,000  in  its  first  187  key 
engagements,  according  to  figures  com- 
piled by  M-G-M. 

The  engagements  have  run  up  a  to- 
tal of  410  weeks  of  playing  time.  Thir- 
tv-seven  are  holding  over. 


Plan  Ohio  Bill  for 
Downtown  Park  Lot 

Special  to  THE  DAILY 

COLUMBUS,  O.,  Feb.  9.-Rep. 
Kline  L.  Roberts,  Republican,  Colum- 
bus, is  expected  to  introduce  a  bill  in 
the  Ohio  Legislature  to  lease  an  area 
beneath  the  State  House  yard  to  the 
city  of  Columbus  for  the  building  of 
a  parking  garage.  The  site  is  sur- 
rounded by  downtown  theatres. 

The  Ohio  Supreme  Court  recently 
nullified  a  law  which  had  authorized 
construction  of  such  a  facility  by  the 
state  Underground  Parking  Commis- 
sion. The  law  was  declared  unconsti- 
tutional because  it  lacked  uniform  ap- 
plication throughout  the  State.  The 
Roberts  bill  is  expected  to  contain  a 
provision  that  any  state-owned  prop- 
erty could  be  leased  by  city  or  countv 
governments  for  such  purposes. 


6 


Motion  Picture  Daily 


Tuesday,  February  1 


Brotherhood    Competition  Vital:  Freeman 


(Continued  from  page  1) 
accordingly    that   local  Brotherhood 
Week  be  held  any  time  up  to  the 
May  2-4  weekend. 

"It  seems  to  be  pretty  much  the 
general  feeling  within  the  industry 
that  if  exhibitors  had  more  time  in 
which  to  conduct  a  Brotherhood  Week 
campaign  local  prospects  for  a  rec- 
ord observance  this  year  would  be 
considerably  brightened,"  they  said. 

"The  area  chairmen  feel  that  if 
the  date  of  the  observance  of  Broth- 
erhood Week  were  set  by  exhibitors 
and  distributors  during  a  week  most 
adaptable  to  local  conditions,  means 
will  have  been  provided  for  attain- 
ment of  this  year's  objective,  namely, 
a  new  record. 

Acted  Following  Conference 

"After  discussions  with  National 
Brotherhood  of  Christians  and  Jews 
officials,  we  agree  with  the  field  view- 
point. Hence,  we  have  set  the  May 
2-3-4-  weekend  as  the  deadline  by 
which  time  all  local  Brotherhood 
Weeks  will  have  been  observed  by 
the  industry  and  bv  theatres  specifi- 
cally." 


Set  Brotherhood  Week 
Program  in  Buffalo 

Special  to  THE  DAILY 

BUFFALO,  Feb.  9.-Arthur  Krolick, 
AB-PT  district  manager,  and  William 
Dipson,  Dipson  circuit,  co-exhibitor 
chairmen,  and  Michael  A.  Jusko,  new 
manager  of  the  Paramount  exchange 
and  distributor  chairman,  are  lining 
up  a  big  program  of  promotion  for 
Brotherhood  Week  in  the  Buffalo  area. 

Arrangements  have  been  made  to 
put  the  message,  "Support  Brother- 
hood Week-Feb.  18-25."  In  the  win- 
dows on  the  all  glass  side  of  the  new 
Tishman  building  in  Lafayette  Square 
—one  letter  to  a  window.  Posters  with 
the  same  message  will  be  used  on  all 
Niagara  Frontier  buses  in  western  New 
York.  Badio  and  TV  stations  are  using 
spots  and  slides.  Newspapers  are  car- 
rying special  stories.  Displays  are  be- 
in"  used  in  theatre  lobbies. 


Michigan  Allied  Makes 
Film  Truck  Agreement 

Special  to  THE  DAILY 

DETBOIT,  Feb.  9.-After  a  year 
of  applications  to  the  Public  Service 
Commission,  hearings  and  arbitration, 
Michigan  Allied  has  finally  announced 
an  agreement  also  has  been  reached 
with  Film  Truck  Service  for  a  mini- 
mum of  $1  per  shipment. 

Perhaps  the  most  novel  aspect  of  the 
new  arrangement  is,  that  in  its  effort  to 
keep  hauling  costs  down,  Allied  itself 
has  sent  its  members  a  form,  which  if 
signed,  authorizes  Allied  to  consolidate 
shipments  of  film,  trailers,  packages 
and  advertising  materials  on  certain 
days.  This  applies  only  to  Detroit. 

Allied  advises  out-of-state  exhibitors 
to  move  advertising  material  packages 
and  trailers  only  when  receiving  fea- 
tures to  avoid  extra  minimums. 


( Continued 

eon  in  the  Knickerbocker  Hotel  today. 

Expressing  full  confidence  in  the 
future  of  motion  pictures  and  echoing 
a  comment  he  made  to  Bussia's 
Mikoyan  on  the  latter's  recent  visit 
to  the  studio  that  Hollywood  is  doing 
better  widi  300  features  annually  than 
it  did  formerly  with  600,  Freeman 
forecast  a  greater  era  ahead  for 
theatrical  motion  pictures,  since  pro- 
ducers are  more  mindful  today  of 
quality  and  better  product  than  quan- 
tity. 

Freeman  recalled  the  war  years 
when  people  had  no  place  to  go,  with 
rationing,  etc.,  and  the  motion  picture 
business  boomed.  "I  couldn't  make  a 
bad  picture  then,"  Freeman  stated. 
"Then  came  credit  buying.  The  pub- 
lic became  selective  in  its  choice  of 
entertainment  with  the  advent  of  TV, 
which  offered  the  same  quality  of 
motion  pictures  which  the  public 
could  get  for  nothing  in  the  home. 

Essential  to  Life' 

"Entertainment  is  as  essential  to 
the  life  of  the  people  as  food  or  cloth- 
ing, and  the  theatrical  motion  picture 
is  its  highest  form.  Television  is  next 
with  its  free  or  sponsored  shows." 
(Freeman  tossed  an  aside  at  the  un- 
fairness by  many  viewers  who  cut  the 
sound  on  the  sponsor's  commercials 
as  a  gesture  of  ingratitude  for  a  free 
show). 

"Pay-as-you-see  TV  will  not  be 
here  tomorrow,"  Freeman  said,  ex- 
plaining that  the  cost  of  wiring  is 
still  too  great  a  factor  in  establishing 
"cable  theatre,"  and  the  politics  being 
played  by  the  major  networks  and 
theatres  in  preserving  the  airlines  for 
free  television  has  its  influence  for 
the  present.  "Of  course,  experiments 
will  be  conducted  in  the  next  year 
or  two  by  pay-TV  interest,"  he  added. 

The  speaker  called  attention  to  the 


from  page  1 ) 

fact  that  Hollywood  spends  annually 
8300,000,000  for  payroll  and  mate- 
rials to  make  films,  with  less  than 
four  per  cent  of  the  returns  being 
realized  from  the  state  of  California, 
and  stated  that  Hollywood  will  con- 
tinue to  be  the  entertainment  capital 
of  the  world,  with  its  trained  tech- 
nicians, artists,  150  producers,  700 
writers,  etc.,  that  have  freedom  to 
create,  and  he  added: 

"Major  studios  will  not  cease  to 
exist,  despite  dropping  of  formula 
pictures  which  heretofore  absorbed 
studio  overhead. 

"Fifteen  years  ago  no  one  in  the 
industry  could  predict  films  surpassing 
a  $15,000,000  gross  today.  There's  no 
reason  to  make  the  kind  of  films  that 
fail  to  click  or  make  money. 

"There  are  many  fields  still  'un- 
touched' by  motion  pictures  upon 
which  the  industry  will  thrive,  such 
as  educational,  training  and  documen- 
tary films  to  be  utilized  by  schools, 
libraries  and  other  projects." 

Speaks  of  'Good  and  Bad  People' 

In  his  concluding  remarks  Free- 
man spoke  of  the  good  and  bad  peo- 
ple of  the  industry  disturbed  over  its 
condemnation  from  time  to  time  be- 
cause of  an  act  by  some  individual. 
"No  other  business  is  treated  in  this 
fashion,  and  we  do  not  condone  the 
bad  acts  of  any  individual  in  our  in- 
dustry," Freeman  said. 

Bob  Newman,  president  of  Telepix 
and  head  of  the  industrial  division  of 
the  Hollywood  Chamber  of  Com- 
merce, introduced  Freeman. 

Among  industry  representatives 
spotted  in  the  audience  were  Howard 
S  trickling,  Duke  Wales,  Loren  Byder, 
George  Murphy,  Carleton  Hunt,  O. 
W.  Murray,  Sidney  Solow,  Bobert 
Biley,  Herbert  Steinberg  and  Max 
Firestein. 


Owen,  DeBerry 

( Continued  from  page  1 ) 
day.  The  second  meeting  will  be  held 
in  Atlanta,  next  week,  with  subsequent 
conclaves  to  be  scheduled  for  Buffalo, 
Boston.  Cincinnati,  Cleveland,  Pitts- 
burgh, Washington,  Charlotte,  Jack- 
sonville, Memphis  and  New  Orleans. 

Participants  in  the  Philadelphia 
meeting  will  include  John  G.  Moore, 
Eastern  division  manager;  Ulrik  F. 
Smith,  branch  manager,  and  members 
of  the  branch  sales  and  booking 
forces. 


ACE  Meeting  Slated  In 
Buffalo  on  March  2 

Snecial  to  THE  DAILY 

BUFFALO,  Feb.  9.-A  meeting  of 
Buffalo  exchange  area  of  the  American 
Congress  of  Exhibitors  has  been  called 
for  Monday,  March  2,  in  the  Delaware 
Avenue  clubrooms  of  the  Variety  club 
at  2  P.M.  by  co-chairmen  George  H. 
Mackenna,  general  manager,  Basils' 
Lafayette,  and  Andrew  Gibson,  Dip- 
son  Theatres,  Batavia.  The  co-chair- 
men urge  all  exhibitors  to  attend  this 
meeting. 


Zeo  Will  Expand  Conn. 
Outdoor-Indoor  Plant 

Special  to  THE  DAILY 

PLAINFIELD,  Conn.,  Feb.  9.  - 
Parkway  Theatres,  Inc.,  headed  by 
Nicholas  Zeo,  Sr.,  now  owner  of  Ed- 
ward L.  Lord's  Indoor-Outdoor  Thea- 
tre here,  has  purchased  55  acres  ad- 
jacent to  the  operation  as  part  of  a 
long-range  expansion  program. 

As  a  feature  of  the  expanded  op- 
eration, Zeo  will  present  indoor  and 
outdoor  acts,  including  circus  enter- 
tainers, name  bands  and  wrestling 
shows.  Donat  Blain,  of  Willimantic, 
Conn.,  has  been  engaged  as  resident 
manager. 


'South  Pacific'  to  Bow 
At  Strand  in  Hartford 

Special  to  THE  DAILY 

HABTFOBD,  Feb.  9.-Magna  Thea- 
tre Corporation's  "South  Pacific"  has 
its  Connecticut  premiere  tomorrow 
night  at  the  Stanley  Warner  Strand, 
Hartford,  with  opening  night  proceeds 
earmarked  for  local  charities. 


REVIEW: 

Alaska  Passage 

Assoc.  Prods. — 20th-Fox 

Hartford, 
Significant  in  that  it  is  th< 
attraction  bearing  the  Associat , 
ductions,  Inc.  banner,  "Alaslj 
sage"  moves  resolutely  aheac 
telling  a  fairly  routine  story.  Pi 
by  Bernard  Glasser  and  writ' 
directed  by  Edward  Bemds  ( 
whom  know  what  can  be  be 
with  modest  budgets  and  earnc 
pians),  the  Begalscope  lensing 
was  used  with  craftsmanship  [ 
known   performer,  perhaps, 
Williams. 

Williams  essays  the  role  of 
ing  boss,  supervising  a  route  l\ 
mote  Tanana  Crossing  to  Fa 
the  latter  in  terms  of  Alaskan 
tion  status  a  fair-sized  mei 
Matters  get  going  more  fo 
when  his  silent  partner,  Lesli 
ley,  attempts  to  ascertain 
facets  of  Williams'  modus  o; 
and,  in  keeping  with  umpte 
treatments,  the  newcomer's  v 
this  instance  Lyn  Thomas), 
time  Williams'  one-and-onl 
friend,  comes  along  to  taunt  tl 
working  sweating  trucker. 

Nora  Hayden,  another  lissor 
ly,  who  attracts  Williams,  cv 
winds  up  with  that  worthy,  w 
evil-minded  Miss  Thomas  gl 
come-uppance  in  the  guise  of 
way  smashup.  The  title,  of  cor 
topical  exploitation  value. 
Bunning  time,  71  minutes, 
classification.  Belease,  in  Febn 


Film  in  Kansas 

( Continued  from  page  1 
the  picture  was  being  shown 
censor  group's  offices  in  Kans 
Kan. 

Judge  O.  Q.  Claflin  III 
Wyandotte  County  District  C 
torneys  for  Capital  Enterpris 
distributors  of  the  film,  and 
Hoggman,  an  assistant  Kansa 
ney  general,  joined  the  thre 
bers  of  the  review  board  in 
the  film. 

Childbirth  Scene  the  Iss 

The  principal  issue  in  the 
a  board  order  that  childbirth 
in  the  picture  be  deleted.  Jc 
derson,  Kansas  attorney  gen< 
cently  ruled  that  the  board 
can  delete  only  scenes  that 
scene. 


House  Judiciary  Gi 
To  View  4A1  Capor 

From  THE  DAILY  Buree 

WASHINGTON,  Feb.  9. 
Bivkin,  Allied  Artists  execut 
arranged  for  a  special  scree 
"Al  Capone,"  an  AA  film  starr 
Steiger.  This  will  be  held  t< 
night  for  members  of  the  H< 
diciary  Committee,  at  the  Mo 
ture  Association's  screening  ; 
Washington,  D.  C,  precede 
cocktail  party  and  buffet  suppt 

Invitations  to  the  affair  h: 
been  extended  to  many  newspa 
including  syndicated  writers. 


ly,  February  10,  1959 


Motion  Picture  Daily 


impromise 

Continued  from  page  1) 
fective  and  that  proposed  by  the 
•jssion,  a  trial  of  subscription 
Rbji  system  or  systems  can  be 

d  for  upon  a  realistic  and  mean- 
'  joasis— without  endangering  our 

e\  ision  system." 

ermed   Too  Restrictive' 

I  jfer  said  he  felt  that  the  Harris 
bf  "too  restrictive"  in  the  limits  it 
wet  on  toll  TV  testing.  However, 
:,  the  bill  did  indicate  "  a  dis- 
u  to  obtain  some  meaningful 
tion  in  lieu  of  the  interminable 
iless  theoretical  debates  which 
;  ien  going  on  now  for  nearly  sev- 

w  FCC  chairman  once  again 
[id  the  FCC  would  not  act  on 
JSL  unless  Congress  orders  to  the 
1  i,  before  the  end  of  the  current 


me  Group  Approves 

Continued  from  page  1 ) 
aate  Finance  Committee  last 
^nd  is  likely  to  run  into  the 
l|  Duble  this  year.  Senate  Finance 
tee  chairman  Byrd  (D.,  Va.) 
Jl  Administration  opposed  the 
.  lause  of  the  resultant  large 
,uj  loss. 

I    $2,500  Limit  Set 

'  t  the  bill,  any  self  employed 
:ould  deduct  from  his  taxable 
up  to  10  per  cent  of  his  self 
nent  earnings,  up  to  a  ceiling 
lit)  a  year,  provided  he  put  the 
into  certain  specified  types  of 
■nt  plans.  He  could  do  this 
o  20  years.  Tax  would  not  be 
l?tt  this  income  when  it  was 
M-but  only  later  when  the  in- 
w  retires  and  starts  getting  his 
back.   Then,   of  course,  he 
i  probably  be  in  a  lower  tax 

a  

anas  Pappas  Named 

"Continued  from  page  1 ) 
7:dist,  Pappas  is  president  of  the 
jpas  Company,  Inc.,  importers 
l«orters.  In  addition,  the  new 
Njoember  is  a  director  of  the 
..^Shipping  Corp.,  Warren  In- 
A  for  Savings,  Plymouth  Insur- 
i  L  Eastern  Gas  and  Fuel  Asso- 
j«id  Security  Trust  Associates. 


E  Local  Elects 

'ELAND,  Feb.  9.-Local  F-5, 
has  reelected  all  officers  for 
ar  term,  1959-1960.  They  are: 
t,  Edward  Graves;  vice-presi- 
irthur  Engelbert;  secretary- 
',  Grace  Dolphin.  The  board 
tors  consists  of  Betty  Bluffe- 
rthur  Engelbert,  Joe  Davidson, 
:ik,  Katherin  Corich  and  Ed- 


1'ie  L.  Harmon,  67 
A  WOOD,  Feb.  9.-Wayne  L. 
J,1  67,  head  electrician  of  Co- 
J  'ictures  for  30  years  before  his 
•t  rement,  died.  He  was  a  na- 
>i!umbus,  O. 


Nlinnelli,  Copra,  Scheuer 
Win  SDG  Annual  Awards 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  9.  -  Vincente 
Minnelli,  Frank  Capra  and  Philip 
Scheuer  shared  top  honors  at  the 
Screen  Directors  Guild  annual  award 
banquet  Saturday  night  at  the  Bev- 
erly Hilton  hotel.  More  than  2,000 
members  of  the  guild,  industry  execu- 
tives and  star  personalities  attended. 

Echoing  the  recent  honor  accorded 
Arthur  Freed  by  the  Screen  Producers 
Guild  for  his  production  of  "Gigi," 
Vincente  Minnelli  similarly  received 
the  plaudits  of  his  guild  with  the 
Grand  Award  for  his  direction  of  this 
musical. 

Griffith  Award  to  Capra 

Frank  Capra  received  the  D.  W. 
Griffith  Award  for  creative  achieve- 
ment in  the  film  industry,  which  was 
presented  by  George  Sidney,  SDG 
president. 

Philip  K.  Scheuer,  motion  picture 
editor  of  the  Los  Angeles  Times,  re- 
ceived the  Guild's  annual  Critics 
Award  for  "outstanding  critical  ap- 
praisal in  the  field  of  motion  pictures." 
Presentation  was  made  by  Dick 
Powell. 

A  special  award  was  given  Holly- 
wood columnist  Louella  Parsons  for 
her  "loyalty,  devotion  and  many  con- 
tributions to  the  motion  picture  in- 
dustry." Mervyn  LeRoy  made  the  pre- 
sentation. 

Gates  of  Paris  Winner 

French  composer  Georges  Auric  ac- 
cepted for  Rene  Clair  the  Guild's 
first  award  for  the  best  directed  non- 
English  speaking  film,  "Gates  of 
Paris." 

Richard  Bare  received  an  award 
for  the  best  directed  television  film, 
"All  Our  Yesterdays,"  a  Warner  Bros, 
segment  of  the  "77  Sunset  Strip" 
series.  Claude  Binyon,  Jr.,  his  assist- 
ant director  was  also  honored. 


Television  Today 


SMPU's  Committee 
Chairmen  Are  Named 

The  Society  of  Motion  Picture  and 
Television  Engineers  has  made  the 
following  committee  appointments  for 
this  year: 

Barton  Kreuzer,  past  president  of 
the  organization,  is  the  new  chairman 
of  the  nominating  committee  and  the 
fellow  award  committee.  Kreuzer  is 
marketing  manager,  Astro-Electronics 
Products,  Princeton,  N.  J. 

Wilton  R.  Holm,  SMPTE  secretary, 
has  been  designated  chairman  of  the 
committee  for  revision  of  the  con- 
stitution, by-laws  and  administrative 
practices.  Holm  is  associated  with  the 
photo  products  department,  E.  I.  du- 
Pont  de  Nemours  &  Co.,  Parlin,  N.J. 

Heads  Progress  Group 

Deane  R.  White,  research  labor- 
atory director,  photo  products  depart- 
ment E.  I.  duPont  de  Nemours  &  Co., 
Parlin,  N.J.,  was  named  SMPTE  prog- 
ress medal  committee  chairman. 

John  B.  McCullough,  director  of 
the    technical    services  department, 


Coast  Demonstration 
Of  Videotape  Slated 

From  THE  DAILY  Bureau, 

HOLLYWOOD,  Feb.  9.-Ampex 
Corp.,  in  cooperation  with  Desilu  Pro- 
ductions, Inc.,  will  present  an  invita- 
tional three-day  videotape  recording 
demonstration  for  the  entertainment 
industry  on  Stage  6  at  Desilu's  Mo- 
tion Picture  Center  Studios  beginning 
Wednesday. 

An  integral  part  of  the  demonstra- 
tion will  be  the  first  formal  introduc- 
tion of  the  Ampex  Videotape  Cruiser, 
a  self-contained  mobile  Videotape  re- 
cording unit  designed  to  permit  wider 
flexibility  in  production  of  television 
programming. 

Each  an  Hour  in  Length 

Four  hour-long  demonstrations, 
jointly  produced  by  Desilu  and  Ampex 
to  show  effectiveness  and  versatility  of 
the  VTR  and  its  potentiality  to  film 
producers,  will  be  held  daily  during 
the  three-day  session. 


Bosustow  to  Appear 
On  Second  'Tactic'  Show 

Stephen  Bosustow,  president  of 
UPA  Pictures,  and  creator  of  the  "Mr. 
Magoo"  animated  cartoons,  will  appear 
with  that  near-sighted  character  on 
the  second  program  in  the  "Tactic" 
series  of  television  programs  on  cancer 
control,  this  one  to  be  telecast  Feb. 
17  over  NBC-TV  network  facilities  to 
eductional  stations. 

Also  appearing  will  be  Jim  Backus, 
who  supplies  the  voice  of  "Mr.  Ma- 
goo," and  songwriters  Hy  Zaret  and 
Lou  Singer.  The  guests  will  demon- 
strate, through  the  techniques  of  their 
particular  fields,  how  they  would 
dramatize  facts  about  cancer. 


Disney  to  Introduce 
Another  American  Hero 

Walt  Disney's  first  new  television 
project  for  1959-60  will  be  the  intro- 
duction of  another  American  hero, 
General  Francis  Marion,  "The  Swamp 
Fox,"  to  his  ABC-TV  live-action 
series,  "Walt  Disney  Presents." 

Lewis  Foster  has  been  signed  to 
write  the  teleplays  for  the  Marion 
stories,  which  have  been  in  prepara- 
tion for  three  years. 

Motion  Picture  Association  of  Amer- 
ica, Inc.,  heads  the  historical  and 
museum  committee. 

Edgar  A.  Schuller,  a  motion  picture 
sound  recordist  at  DeLuxe  Labora- 
tories, has  been  designated  chairman 
of  the  East  Coast  subcommittee  for 
the  education  of  sound  technicians. 

James  W.  Kaylor,  chief  engineer, 
Movielab  Film  Labs.,  has  been  ap- 
pointed chairman  of  the  East  Coast 
subcommittee  for  the  education  of 
laboratory  technicians. 

Pierre  Mertz  of  Lido,  Long  Beach, 
N.  Y.,  will  be  chairman  of  the  board 
of  editors. 


Olivier  to  Narrate 
Series  on  Churchill  Book 

Laurence  Olivier  will  narrate  a  new 
series  of  hour-long  productions  based 
on  Sir  Winston  Churchill's  "A  History 
of  the  English  Speaking  Peoples,"  it 
was  announced  by  Milton  A.  Gordon, 
president  of  Galaxy  Attractions,  Inc., 
which  will  co-produce  the  series  with 
Towers  of  London,  Ltd. 

Five  titles  for  individual  programs 
have  already  been  selected.  They  are 
"The  Birth  of  Britain,"  "The  New 
World,"  "The  Age  of  Revolution," 
"The  Great  Democracies,"  and  "Man 
of  History."  Sir  William  Walton, 
British  conductor-composer,  is  creat- 
ing an  original  score,  to  be  played 
by  the  London  Symphony  Orchestra. 

Producer  of  the  series  will  be  Harry 
Alan  Towers,  with  filming  scheduled 
to  begin  next  month.  A. B.C.  Televi- 
sion Ltd.  of  London  will  distribute 
the  series  in  the  Eastern  Hemisphere, 
and  Galaxy  in  the  Western. 


TBSC  Plans  $2,000,000 
Radio,  TV  Center 

Special  to  THE  DAILY 

HARTFORD,  Feb.  9.-Travelers 
Broadcasting  Service  Corp.,  owner  of 
WTIC-AM-FM  and  TV  here,  is  plan- 
ning a  $2,000,000  radio  and  television 
center  in  the  East  Side  Redevelopment 
Area.  Construction  will  start  this  fall, 
with  occupancy  anticipated  for  a  year 
later. 

WTIC-Radio  is  affiliated  with  NBC, 
while  WTIC-TV  carries  CBS  program- 
ming. Present  station  facilities  are 
maintained  on  the  sixth  floor  of  the 
home  office  building  of  Travelers  In- 
surance Companies,  of  which  the 
broadcasting  firm  is  a  subsidiary. 


Edwards  Narrator 

ST.  LOUIS,  Feb.  9.-The  American 
Cancer  Society  has  announced  that  a 
dramatization  of  the  highlights  of  the 
American  Cancer  Society's  fight  against 
cancer  was  narrated  here  by  Ralph 
Edwards,  nationally  known  for  his  TV 
program,  "This  Is  Your  Life."  Ed- 
wards' appearance  concluded  a  one- 
day  Crusade  session  of  some  700  can- 
cer control  leaders  meeting  at  the 
Sheraton-Jefferson  Hotel  Saturday  in 
preparation  for  the  Society's  April 
drive  for  funds.  All  of  the  49  states 
and  the  District  of  Columbia  will  be 
represented. 


NTA  PICTURES : 


1511  BRYAN  ST  .  DALLAS.  Rivers 


GREENBLATT.  GENERAL  MGR 
.  1  134  LOXFORD  TERRACE.  Sll 
BREGSTEIN.  WEST  COAST  DIV.  MGF 
6559  LOU  AURELIO.  DIV  MGR  FOR  CHICAGO,  MILWAUKEE 


IOE  GINS.  SALES  MGR  SAL  Dl  GENNARO.  EASTERN  DIV.  MGR..  10  COLUMBUS  CIRCLE.  NEW  YORK,  JUdson  2-7300  BOB  FRIEDMAN,  MID  ATLANTIC  DIV 
ER  SPRING,  JU  9-6219  WILLIAM  GARNER.  Ml  D  CENTRAL  DIV.  MGR..  1632  CENTRAL  PARKWAY,  CI  NCINNATI.  CHerry  1  5632  HOME  REdwood  1-2141  HERBERT 
9952  SANTA  MONICA  BLVD..  BEVERLY  HILLS.  CRestview  4  8849  TRUMAN  HENBRIX.  SOUTHWESTERN  DIV  SALES  MGR  ,  1408  FIDELITY  UNION  LIFE  BLDG.. 

EAPOLIS,  DETROIT  TERRITORIES.  612  NORTH  MICHIGAN  AVE..  CHICAGO.  Michigan  2-5561  HOME  PUIIman  5-6685  ABBOT  SWARTZ.  101 1 


CURRIE  AVE  NORTH.  MINNEAPOLIS.  FEderal 8  701  3  NORMAN  NIELSEN.  PRAIRIE  DIV  SALES  MGR  .  1026  S  32nd  SI  .  OMAHA.  All.inli.   .'20'1  ROVY  E 


.SOUTHEASTERN  DIV  SALES  MGR  .  1  563  CLAYTON  DRIVE.  CHARLOTTE.  EDis 


85,  NO.  28 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  FEBRUARY  11,  1959 


TEN  CENTS 


t  March  2 

)A  to  Seek 
)ser  Liaison 
th  Affiliates 


onference  for 
ission  of  Problems 

dents  and  secretaries  of  the  24 
ad  regional  units  of  Theatre 
of  America  have  been  in- 
>y  national  president  George 
asotes  to  join  with  him  at  a 
luncheon   at   the  Mayflower 
n  Washington,  D.C.,  on  Mon- 
arch 2,  to  map  a  program  of 
)f  national  and  state  problems, 
s  has  asked  the  unit  heads 
for  a  round  table  conference 
officers  and  staff  of  T.O.A. 
jss  mutual  problems,  and  ef- 
)ser  liaison  among  units  and 
-  national  office, 
uncheon  and  conference  will 
during  a  free  period  in  the 
of  the  mid-Winter  board  of 
and    executive  committee 
which  will  run  Sunday,  Mon- 
( Contintied  on  page  7) 


sotes  Hails  Fox 
ophonic  Decision 

iecision  of  Twentieth  Century- 
again  make  prints  available 
ereophonic  sound  was  hailed 
by  George  G.  Kerasotes, 
it  of  Theatre  Owners  of  Ameri- 
"forward  step  for  our  indus- 

letter  to  Spyros  P.  Skouras, 
x  president,  Kerasotes  congrat- 
lim  on  the  decision  and  offered 
[Continued  on  page  8) 

hams  to  Succeed 
linn  Post  at  AA 

'ram  THE  DAILY  Bureau 

LYWOOD,  Feb.  lO.-Sanford 
Abrahams,  associated  with 
Vrtists  for  the  past  nine  years, 
cently  as  assistant  to  John  C. 
director  of  advertising-pub- 
ffll  succeed  Flinn  in  that  post, 
Continued  on  page  2) 


ISION  TODAY— page  6 


Jurow  and  Shepherd  Two  Producers 
Who  Want  to  'Get  to  Know1  Exhibitors 


By  WARREN  G.  HARRIS 

Martin  Jurow  and  Richard  Shepherd,  both  newcomers  to  the  ranks  of  motion 
picture  producers,  remarked  here  yesterday  that  they've  already  noted  a 
barrier  between  production  and  exhibition. 

  In  the  general  course  of  business, 

Shepherd  said,  a  shoe  manufacturer 
keeps  in  constant  contact  with  shoe 
stores.  Why  can't  the  same  thing  ap- 
ply to  motion  picture  producers  and 
theatre  owners?  Although  new  at  the 
game  of  production— their  "The  Hang- 
ing Tree"  is  just  going  into  release 
via  Warner  Bros.  —  Shepherd  and 
(Continued  on  page  7) 


Committees  to  Put 
ACE  Program  in  Motion 

Arrangements  for  activating  much 
of  the  American  Congress  of  Exhibi- 
tors' program  are  scheduled  to  be 
made  today  when  approximately  60 
members  of  every  committee  charged 
with  some  phase  of  the  program  meet 
at  the  Hotel  Astor  here. 

The  committees  on  activities  in- 
( Continued  on  page  7 ) 

Exhibitor  Chairmen  Set 
For  Brotherhood  Week 

Appointment  of  area  exhibitor  chair- 
men and  co-chairmen  for  Brotherhood 
Week  was  announced  here  yesterday 
by  Edward  L.  Hyman,  national  exhibi- 
tor chairman. 

Together  with  area  distributor  chair- 
(Continued  on  page  8) 

MCA  to  Modernize 
Former  U-I  Studios 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  lO.-The  Mu- 
sic Corp.  of  America,  which  formally 
took  over  the  Universal-International 
studios  yesterday,  has  announced  [.Jans 
for  extensive  modernization  of  the 
[Continued  on  page  8) 


Plitt  Named  Head 
Of  ABC  Filmsf  Inc. 

The  appointment  of  Henry  G.  Plitt 
as  president  of  ABC  Films,  Inc.,  a 
subsidiary  of  American  Broadcasting- 
Paramo  u  n  t 
Theatres  was 
announced  yes- 
terday by  Leon- 
ard H.  Golden- 
s  o  n,  AB  -  PT 
president. 

Plitt,  who  for 
the  past  four 
years  has  been 
p  r  e  s  i  d  e  nt  of 
Paramount 
Gulf  Theatres, 
also  an  AB-PT 
subsidiary,  will 
assume  his  new 
post  immediately.  He  will  make  his 
headquarters  in  New  York. 

ABC  Films  is  the  TV  syndication 
(Continued  on  page  7) 


Henry  G.  Plitt 


EDITORIAL 


The  New  York  Censor  Bills 


By  Sherwin  Kane 


THE  theatre  licensing  bills  being  sponsored  in  the  New  York  Legis- 
lature by  Assemblyman  Joseph  R.  Younglove's  joint  legislative  com- 
mittee on  offensive  and  obscene  material  would  appear,  from  descrip- 
tions of  the  measures  provided  by  the  committee's  counsel,  James  A. 
Fitzpatrick,  to  add  nothing  to  existing  law  except  what  is  termed  a 
"nominal"  licensing  fee  of  $10  for  theatres  from  the  Board  of  Regents' 
motion  picture  division. 

Even  that  is  a  duplication  of  theatre  licensing  by  perhaps  every  munic- 
ipality in  the  state. 

But  the  licensing  provision  is  the  key  to  whatever  new  restraints  the 
authors  of  the  proposed  legislation  may  hope  to  impose  upon  New  York 
(Continued  on  page  2) 


'Not  Needed' 

Exhibitors  Hit 
Proposed  N.Y. 
Licensing  Bills 

Is  Called  'Censorship  By 
Indirection ;  To  Be  Fought 

New  York  exhibitor  associations  and 
individual  exhibitors  reacted  spiritedly 
yesterday  to  the  announcement  by  the 
state  Joint  Legislative  Committee 
studying  the  publication  and  dissemi- 
nation of  offensive  and  obscene  mate- 
rial that  it  is  introducing  three  new 
bills  in  the  state  legislature  designed  to 
give  greater  control  over  screen  fare 
and  advertising  to  the  state  censor. 

Sen.  Harold  A.  Jerry,  Republican 
of  Elmira,  introduced  the  licensing 
bills  yesterday.  They  provide  for  a  $10 
license  fee  for  theatres  from  the  Board 
of  Regents'  motion  picture  division. 

Officials  of  both  the  Independent 
Theatre  Owners  Ass'n.  of  New  York 
and  Metropolitan  Motion  Picture 
Theatres  Ass'n.  said  that  until  they  re- 
ceive copies  of  the  proposed  legisla- 
tion and  had  had  an  opportunity  to 
study  them  they  would  delay  issuance 
(Continued  on  page  2) 

NIP  A  Circulates  'Fact 
Sheet'  on  Censorship 

The  Motion  Picture  Association  has 
prepared  a  "fact  sheet"  on  censorship 
which  it  is  circulating  to  the  press 
throughout  the  country  and  also  to 
key  exhibitors  for  use  in  their  immedi- 
ate areas. 

The  sheet  is  described  by  the  MPA 
as  "another  step  in  the  Association's 
concerted  effort  to  bring  the  widest 
(Continued  on  page  2) 


Projection  Dispute 
Settled  at  Albany 

Special  to  THE  DAILY 

ALBANY,  Feb.  lO.-An  agreement 
is  slated  to  be  signed,  effective  Feb. 
27,  providing  for  a  readjustment  of 
wages  and  working  conditions  for  pro- 
jectionists in  the  one  Fabian  and  four 
Stanley  Warner  theatres  here.  Negoti- 
ations had  been  conducted  for  six 
months.  Recently  Fabian's  Palace  and 
Stanley  Warner's  Strand  had  adver- 
( Continued  on  page  7) 


2 


Motion  Picture  Daily 


Wednesday,  February  11 


PERSONAL 
MENTION 


EDWARD  L.  HYMAN,  vice-presi- 
dent of  American  Broadcasting- 
Paramount  Theatres,  and  Bernard 
Levy,  his  assistant,  are  in  Salt  Lake 
City  from  New  York. 


Bruce  Eells,  executive  vice-presi- 
dent of  United  Artists  Television,  left 
New  York  last  night  for  Los  Angeles. 
• 

Harold  Goldman,  president  of 
NTA  International,  will  leave  New 
York  today  on  a  business  trip  to  Puerto 
Rico. 

• 

Leslie  Oliver,  Technicolor,  Ltd., 
executive,  will  leave  New  York  today 
for  Hollywood. 


Matt  Saunders,  of  Loew's  Poli 
Theatre,  Bridgeport,  Conn.,  has  re- 
turned there  following  a  period  at 
at  Hartford  Hospital. 


Vyvyan  Donner,  fashion  editor  and 
commentator  for  Fox  Movietonews,  is 
in  Miami  from  New  York. 


Glenn  Ford  will  leave  New  York 
aboard  the  "Queen  Elizabeth"  today 
for  Europe. 

• 

Harry  Allan  Towers,  British  inde- 
pendent producer,  will  arrive  in  New 
York  from  London  today  via  B.O.A.C. 

Abrahams  to  Succeed 

(Continued  from  page  1) 
it  was  announced  tonight  by  Steve 
Broidy,  AA  president.  Flinn  on  March 
6  will  take  over  his  new  position  as 
studio  publicity  chief  for  Columbia 
Pictures. 

Abrahams,  prior  to  his  association 
with  Allied  Artists,  was  engaged  in 
advertising  and  publicity  work  at 
Warner  Brothers. 


EDITORIAL. 


(CONTINUED  FROM  PAGE  I) 
theatres.  The  licenses  could  be  suspended  or  revoked  for  specified  in- 
fractions, including  the  exhibition  of  unlicensed  films  or  the  use  of  ad- 
vertising held  to  be  violative  of  standards  set  forth  in  one  of  the  pro- 
posed bills. 

In  addition  to  prohibiting  the  use  of  advertising  material  that  is 
"obscene,  indecent,  immoral  or  disgusting,  or  of  such  a  character  that 
its  exhibition  would  tend  to  corrupt  morals  or  incite  to  crime."  the  pro- 
posed bill  would  prohibit  advertising  of  anything  not  specifically  con- 
tained in  the  picture,  including  scenes  or  dialogue  eliminated  by  the 
state  censor. 

For  the  most  part,  existing  criminal  laws  prohibit  the  use  on  screen 
or  in  advertising  of  obscene  material,  the  only  basis  for  censorship  which 
the  U.  S.  Supreme  Court  has  permitted  to  stand. 


As  for  advertising  that  implies  there  is  something  in  a  motion  picture 
that  actually  is  not  there,  this  is  more  a  matter  for  a  local  better  business 
bureau  than  for  state  legislation.  It  is  poor  business,  to  begin  with,  to 
delude  one's  customers  and,  if  repeated,  the  business  man— whether  ex- 
hibitor or  merchant— will  be  the  ultimate  loser.  Fundamentally,  though, 
it  is  no  different  from  the  extravagant  claims  made  on  television  and  in 
printed  ads  for  the  claimed  therapeutic  properties  of  various  mouth 
washes,  hair  tonics  and  the  like. 

It  is  difficult  to  see  what  the  committee's  proposed  bills  could  ac- 
complish that  existing  laws  could  not.  The  need  for  additional  legisla- 
tion has  not  been  demonstrated. 

It  strikes  us  as  unwise  and  unneeded,  another  attempt  to  strengthen 
censorship's  control  of  the  screen  at  a  time  when  the  motion  picture  is 
nressing  its  fight  for  complete  freedom  from  prior  restraint,  to  which 
the  Supreme  Court  has  held  it  is  entitled  and  which  extends  to  all  other 
communications  media. 

If  this  legislation  is  passed,  it  should  be  vetoed.  If  not  vetoed,  it  should 
be  contested  up  to  the  Supreme  Court,  which  already  has  ruled  on  legis- 
"ation  of  the  kind. 


Some  Studio  Unions  Balk 
At  New  Basic  Pact  Term 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  10.  -  The 
new  two-year  studio  basic  agreement, 
covering  all  IATSE  unions  and  guilds 
here,  concluded  Jan.  30  after  weeks 
of  negotiations,  is  running  into  diffi- 
culties with  the  individual  labor  or- 
ganizations. 

Sound  Technicians,  Local  695,  has 
voted  to  reject  the  contract.  Set  Paint- 
ers, Local  729,  has  refused  to  ratify 
it.  The  IATSE  Publicists  Guild  is 
expressing  dissatisfaction. 

Most  dissenters  want  double  the  15 
cents  an  hour  increase  granted  in  the 
new  contract.  However,  producers  are 
expected  to  remain  firm,  insisting  up- 
on adherence  to  the  agreement 
reached  in  the  prolonged  negotiations 
with  IATSE  president  Richard  Walsh 
and  other  union  officials. 


'Live'  Gross  $300,000 

"I  Want  to  Live!"  has  grossed  ap- 
proximately $300,000  during  its  week's 
engagement  at  28  New  York  RKO 
Theatres,  which  ended  yesterday,  it 
was  announced  by  United  Artists.  Re- 


MPA  Circulates 

(Continued  from  page  1) 
possible  attention  to  the  evils  of  cen- 
sorship in  any  of  its  forms." 

Eleven  points  are  covered  in  the 
release,  including  a  definition  of  the 
difference  between  censorship  that  is 
prior  restraint  and  that  which  is  post 
restraint;  a  list  of  cities  and  states  that 
still  censor  films;  and  the  ruling  of  the 
U.S.  Supreme  Court  that  the  motion 
picture  is  entitled  to  the  same  guaran- 
tees of  freedom  as  other  media  of  the 
press. 

The  bulletin  also  points  out  that 
the  industry  has  voluntarily  adopted  a 
Production  Code  "which  applies  stand- 
ards of  decency  to  films."  It  calls  the 
effects  of  censorship  as  two:  it  usurps 
the  private  rights  of  the  many  by  turn- 
ing them  over  to  the  few  and  it  under- 
mines democracy  because  it  historical- 
ly moves  from  one  area  to  another 
and  endangers  all  freedoms. 

The  bulletin  also  attacks  the  current 
efforts  of  censors  to  extend  their  au- 
thority to  classify  motion  pictures  for 
adults  only. 

ceipts  registered  by  the  Figaro,  Inc., 
film  over  the  seven-day  period  are 
among  the  biggest  ever  taken  in  by  the 
local  RKO  chain  during  a  comparable 
period,  it  was  stated. 


Exhibitors  I 


( Continued  from  page  1 ) 
of  an  official  statement.  Howe; 
individuals,  all  metropolitan  t 
men  contacted  yesterday  voiced 
ed  opposition  to  the  committee' 
as  described  in  Motion  Pi 
Daily  yesterday. 

An  ITOA  spokesman  said,  "Y\ 
tainly  are  opposed  to  any  add 
licensing  of  theatres,  particulai 
the  purpose  of  increasing  censor; 
our  screens  and  advertising  mal 
as  these  bills  are  intended  to  d 
most  certainly  will  be  represen 
the  public  hearing  to  be  held  h 
Feb.  26  and  will  so  state  at  that 

An  MMPTA  official  said,  "All 
it  is  too  early  to  make  a  formal 
ment,  there  can  be  no  doubt  abc 
being  squarely  opposed  to  meas' 
this  kind.  Our  opposition  to  cenr 
is  well  known.  These  measures 
appear  to  be  designed  to  attemp 
by  indirection  —  the  use  of  re\ 
licenses— what  the  Supreme  Coil 
held  censor  boards  cannot  do  d  !■ 
which  is  to  use  prior  restraint  1  j 
reason  except  obscenity.  And 
case  of  the  latter,  every  state  ai 
already  has  criminal  laws  fj 
prosecution  of  offenders,  so  ne' 
of  this  kind  are  not  needed." 

'Already  on  the  Books' 

Reactions  of  individual  exl 
were  similar. 

"Either  advertising  or  film 
that  is  obscene  is  punishable  b 
laws  already  on  the  books,"  one 
nent     metropolitan  exhibitor 
"There  is  nothing  to  indicate  t 
present  laws  are  inadequate, 
sponsible  exhibitor  will  delibera 
fend  his  patrons.  If  the  other 
exhibitor  does,  we'd  all  like  to 
prosecuted  under  the  existing 
laws.  Can  you  remember  how 
has  been  since  an  established 
operator  was  prosecuted  in  this 
putting  on  an  obscene  film  or 
ing  one 

"By 
only 
country 
respec 

To 

Rufus  Blair,  press  represent; 
Bob  Hopes'  new  comedy,  "Ali 
James,"  today  starts  a  27-city, ! 
promotion  tour  in  behalf  of  cli£ 
Artists  release.  Blair,  a  seasoi 
publicity  man,  will  plant  spe< 
tures  and  photo  material  witli 
in  each  of  these  cities. 


No  Paper  Tomorrow 

MOTION  PICTURE  DArf 
not  be  published  tomorrow,  L 
Birthday,  a  legal  holiday. 


! 


1  0 


Years  of  skilled 
Craftsmanship  in 
Feature  Trailer 
Production... 
available  for  your 

SPECIAL 
ANNOUNCEMENT  FILMS 

Custom  Produced 
hy  the  hand  of  experience/ 

NATIONAL  SCREEN  SERVICE 


MOTION7  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  New! 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman. 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllvwood  7-2145:  Washington.  J.  A.  Otten.  National  Press  Clul 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pav,  News  Editor.  Corresponded 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quiglev  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Ri 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address;  "Quigpubco.  New  York."  Martin  Ouiglev.  President;  Martin"  Ouiglev,  Jr..  Vice-President;  Theo  J.  Sullivan,  4 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  tin" 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Dailv;  Motion  Picture  Almanac,  Television  Almanac.  Fame.  Entered  i\ 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  col 


M-G-M's  THE  MATING  GAME"  IS 
THE  BIG  COMEDY  OF  1959! 

Watch  for  the  Laugh  Previews ! 

In  31  Exchange  Cities,  M-G-M  is  inviting  exhibitors, 
press,  radio  and  TV  representatives  to  Theatre  Previews 
to  see  the  smash  comedy  based  on  the  Best-Seller  that 
rollicked  two  continents.  It's  the  biggest  laugh-getter 
since  "Don't  Go  Near  The  Water"! 

Debbie  sings  fitle  song  on  MGM  Records. 
"Best  since  'Tammy'!"— N.Y.  Journal-American 


M-G-M  presents 

DEBBIE  TONY  PAUL 

REYNOLDS  •  RANDALL*  DOUGLAS 

The  MATING  GAME 

co-starring  FRED  CLARK   with  UNA  MERKEL 

Screen  Play  by  WILLIAM  ROBERTS  •  From  the  Novel  "THE  DARLING  BUDS  OF  MAY"  by  H.  E.  BATES 
in  CinemaScope  and  METRO  CO  LOR 

Directed  by  GEORGE  MARSHALL 

Produced  by  PHILIP  BARRY,  JR. 


Voted  best  filmed 
1958  RADIO-TELEVISION  BAIU 


Voted  best  mystery  program, 
best  mystery-adventure  film  series 
1958  MOTION  PICTURE  DAILY  POLL 


Motion  Picture  Daily 


Wednesday,  February 


Television  Today 


Who's  Where 


Walter  D.  Scott,  an  executive  with 
more  than  20  years'  service  with  the 
National  Broadcasting  Co.,  has  been 
elected  executive  vice-president  of  the 
NBC  Television  Network.  Four  other 
executive  promotions  within  the  com- 
pany's ranks  have  also  been  an- 
nounced. They  are:  Don  Durgin  to 
vice-president,  television  network 
sales;  James  A.  Stabile  to  vice-presi- 
dent, talent  and  program  contract  ad- 
ministration; Albert  L.  Capstaff  to 
vice-president,  radio  network  pro- 
grams; George  A.  Graham,  Jr.,  to 
vice-president,  sales  planning,  radio 
network. 

□ 

Gordon  F.  Hayes,  formerly  vice- 
president  of  CBS  Radio  in  charge  of 
spot  sales,  has  been  appointed  nation- 
al manager  of  affiliate  relations,  CBS 
Television  Network.  Also  at  CBS-TV, 
Donald  E.  Clancy,  currently  business 
manager  of  affiliate  relations,  was 
named  administrative  manager. 
□ 

Richard  E.  Duggan,  formerly  in  a 
sales  administrative  capacity  with 
CBS-Radio  and  NBC-TV,  New  York, 
has  joined  radio  station  WMMM, 
Westport,  Conn.,  as  a  sales  representa- 
tive. 

□ 

Richard  H.  Low  has  been  named  to 
the  newly  created  post  of  director  of 
contracts— facilities  and  program  sales, 
for  the  CBS  Television  Network. 
□ 

Billy  James,  formerly  promotion  di- 
rector of  Guild  Films,  has  been  ap- 
pointed director  of  advertising  and 
publicity  for  Flamingo  Telefilm  Sales. 
James  will  also  be  responsible  for 
servicing  TV  stations  with  promotion 
aids. 

□ 

G.  Edward  Hamilton  has  been  pro- 
moted to  director  of  engineering  op- 
erations for  the  American  Broadcast- 
ing Co.  Formerly  chief  engineer  for 
WABC-TV  here,  he  succeeds  W.  H. 
Trevarthen,  newly  elected  ABC  vice- 
president  in  charge  of  production 
services. 

□ 

Arthur  Stolnitz,  who  for  the  past 
six  years  has  been  with  the  legal  de- 
partment of  the  William  Morris 
agency,  has  joined  Ziv  Television  Pro- 
grams in  the  business  affairs  depart- 
ment. 


Hildegarde  to  Appear 

Hildegarde,  internationally  known 
chanteuse,  will  fly  to  Ne.v  York  be- 
tween her  Dallas  and  Kansas  City 
supper  club  engagements  to  appear 
on  the  Patti  Page  TV  program  on  Mon- 
day, Feb.  23.  This  marks  her  fifth  ap- 
pearance on  major  network  shows  in 
five  months. 


NBC,  Armed  Forces 
Sign  New  Agreement 

An  estimated  total  of  2,500  hours  of 
live  NBC  Television  Network  program- 
ming will  be  made  available,  through 
direct  recording  by  the  Armed  Forces, 
for  rebroadcast  on  television  stations  at 
U.S.  military  outposts  during  the  com- 
ing year  under  the  terms  of  a  new 
agreement  extending  the  present  con- 
tract between  the  National  Broadcast- 
ing Company  and  the  Office  of  Armed 
Forces  Information  and  Education. 

Announcement  of  the  agreement  was 
made  -jointly  yesterday  by  Brig.  Gen. 
Sidney  F.  Giffin,  USAF,  director  of 
the  Office  of  Armed  Forces  Informa- 
tion and  Education,  and  Robert  L. 
Stone,  vice-president,  Facilities  Opera- 
tions for  NBC. 

The  new  agreement  continues  NBC- 
TV's  policy  of  supplying  its  best  pro- 
gramming to  the  Armed  Forces.  It 
means  that  kinescope  recordings  of 
such  popular  shows  as  "The  Perry 


Sid  Caesar  to  Produce 
With  Screen  Gems 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  lO.-Com- 
edian  Sid  Caesar  is  entering  the  field  of 
TV  film  production  with  his  own  com- 
pany, The  ShellricK  Corporation,  in 
association  with  Screen  Gems,  Inc. 

Caesar's  new  show,  "It's  a  Living," 
was  created  by  William  Sackheim  and 
Arthur  Orloff.  The  ShellricK  Corpora- 
tion's executive  producer,  Hal  Janis, 
and  attorney  Richard  Wincor;  Ray 
Sackheim,  representing  the  creators; 
Ralph  Cohn,  president,  and  Irving 
Briskin,  studio  head  of  the  Columbia 
Pictures  TV  subsidiary,  have  just  con- 
cluded the  negotiations. 

Como  Show,"  "The  Steve  Allen 
Show"  and  "The  Dinah  Shore  Chevy 
Show"  will  be  available  for  distribu- 
tion to  Armed  Forces  television  stations 
overseas  immediately  after  each  na- 
tional telecast. 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN 


THE  31st  annual  Oscar  Awards  from  Hollywood  will  be  NBColorcast 
Mon.,  April  6  (10:30  P.M.-12:15  A.M.)  with  Jerry  Wald  the  pro- 
ducer. Program  will  also  be  heard  via  NBC  radio  with  52  stars  partici- 
pating in  the  festivities.  Added  to  the  original  list  of  notables  appearing 
in  the  show  are  James  Garner,  Stewart  Grainger,  Sophia  Loren,  Peter 
Ustinov,  Gene  Kellv,  Glenn  Ford  and  Jerry  Lewis.  .  .  .  Starring  Lee 
Phillips,  the  "Ellerv  Queen"  series  moves  to  N.Y.  from  the  coast  and 
will  be  seen  TVia  NBC  starting  Friday,  Feb.  27  (8:00-9:00  P.M.  slot) 
with  Alan  Neuman,  producer.  .  .  .  Hailed  by  many  as  the  most  success- 
ful TVenture  in  education,  the  "NBContinental  Classroom"  seen  Mon- 
days thru  Fridays  from  6:30  to  7:00  ayem  over  150  stations  offers  full 
academic  credit  through  271  colleges  and  universities.  .  .  .  MGM-TV 
will  shoot  a  pilot  of  a  new  situation-comedy  series,  "You're  Only  Young 
Once"  next  month  starring  Dean  Jones.  Ed  Jurist  will  produce  a  Desilu 
telefilm  program,  "You're  Only  Young  Twice."  (aside  to  George  Shupert 
and  Desi  Arnaz;  there  won't  be  any  comedy  to  this  situation  unless  one 
of  the  titles  is  changed.)  .  .  .  Julia  Meade  will  make  her  motion  picture 
debut  in  Universale  "Whatever  Way  the  Wind  Blows,"  co-starring  Doris 
Day  and  Rock  Hunter  which  starts  to  roll  next  month.  .  .  . 

ft      ^  # 

A  new  CBSuspense  telefilm  series,  "Crisis,"  packaged  by  MCA-TV  and 
starring  Ray  Milland  as  lawyer-investigator,  will  bow  into  the  Saturday 
night  (10:30-11:00  P.M.)  sked  April  25  with  Schlitz  Beer,  sponsoring. 
.  .  .  Less  than  three  months  at  KCBQ  and  already  listeners  in  San  Diego, 
Cal.  are  talking  about  and  applauding  the  new  hard-hitting,  crusading 
newscaster,  Jonathon  Kirby.  .  .  .  Barney  Martin  and  Artie  Roberts  will 
present  at  the  next  annual  humor  conference  and  clinic  to  be  held  April 
1-4  in  New  York,  their  reasons  for  presenting  to  Congress  a  proposal 
that  it  create  a  "National  Academy  of  Humor."  (Don't  laff.  The  world 
today  can  use  more  Humor  and  less  Rumor  and  Tumor.)  .  .  .  Bill  James, 
formerly  with  Guild  Films,  has  joined  Flamingo  Telefilm  Sales,  Inc.  as 
director  of  advertising  and  publicity.  .  .  .  Henny  Youngman's  new  film 
company  has  signed  Hermione  Gingold  and  Bob  Paige  for  the  initial 
flicker,  "Three's  A  Crowd."  .  .  .  Another  TV'er,  Merv  (Play  Your  Hunch) 
Griffin,  may  soon  trek  to  the  coast  for  a  three-picture  deal  with  Para- 
mount. ... 


WCBS  Spot  Business 
In  January  Boom 

WCBS-TV's  January  spo 
(national  plus  local)  ran  36.8  1 
over  January  1958,  one  of  t) 
monthly  increases  in  the  stai 
tory,  it  was  announced  by 
Shakespeare,  Jr.,  the  station 
manager. 

The  business  boom  exten 
erally  throughout  all  the  stati 
areas— station  breaks,  parti 
and  program  sales.  It  is  the 
ment's  belief,  Shakespeare  > 
this  huge  gain  indicates  195! 
a  boom  year  for  spot  telev 
tionally  since  such  trends 
foreshadowed  by  New  York 


Siller  man  Heads  I 
NT  A  Sales  Divisic 

The  formation  of  NTA 
Sales  Division,  with  Michael  j 
man  as  president,  was  ai 
yesterday  b  y 
Oliver  A.  lin- 
ger, president 
o  f  National 
Telefilm  Asso- 
ciates, Inc.  In 
addition,  Unger 
reported  that 
NTA  had  en- 
tered into  a 
long  -  term 
agreement  with 
Jack  J.  Gross 
and  Philip  N. 
Krasne,  heads 
of  Gross  -  Kras- 
ne, Inc.  by  which  all  G-K  I 
program  properties  will  be  di 
by  National  Telefilm  Assoifi] 

The  new  NTA  Program  Sa 
sion,  which  Sillerman  is  to  h 
be  responsible  for  sales  and 
tion  throughout  the  Unitei 
on  national,  regional  and  lor 
of  all  programs  created  specifn 
television,  whether  film,  I 
"live."  Sillerman  up  till  now  r 
president  of  Gross-Krasne-S' 
Inc.,  distribution  arm  of 
Krasne,  Inc.  Prior  to  that  he 
ecutiye  vice-president  and  sa 
of  Television  Programs  of  A 

Five  Series  Schedule! 

Among  the  Gross-Krasne  se 
will  become  part  of  NTA's  c 
of  half-hour  programs  are  f 
non,"  starring  Thomas  Mitel 
Hawk,"  "African  Patrol," 
Doctor,"  the  "Fate"  antholog 
and  a  new  action  series,  go 
production  shortly. 

Peggy  Lee  Signed 
For  Hour-Long  Mi 

Peggy  Lee  has  been  signec 
Benny  Goodman  and  his  band 
Fitzgerald  in  the  all-star  lii; 
"Swing  Into  Spring,"  die  sec 
nual  musical  special  sponsc 
Texaco,  Friday,  April  10  (9:( 
P.M.,  EST),  on  the  CBS  I 
Network. 


Michael  S 


;|ay,  February  11,  1959 


Motion  Picture  Daily 


t  Named     TOA  to  Seek  Affiliates- Link 


mtinued  from  page  1 ) 
,(U3-PT  which  has  produced 
;ws  as  "26  Men,"  "People's 

"Adventures  of  Jim  Bowie" 
-lena."  The  subsidiary  is  plan- 
jPand  in  the  world  market  and 

representatives  in  all  major 

ined  United  Paramount  Thea- 
which  the  American  Broad- 
'ompany  merged  in  1953  to 
PT,  in  1946  as  district  man- 
'hio,  West  Virginia  and  Ken- 
jiiere  he  started  his  program- 
i\  ities  by  putting  on  stage 
the  district's  theatres. 

New  Orleans  in  1949 

i@  he  was  moved  to  New  Or- 
promoted  to  division  man- 
he  then  Paramount-Richards 
amount  Gulf)  Theatres.  Two 
t  he  was  made  vice-president 
ulf  chain,  and  on  Dec.  31, 
promoted  to  president. 


tittees  for  ACE 

ontinued  from  page  1 ) 
lit  on  producer-exhibitor-dis- 
islations  which  is  expected  to 
irrangements  for  conferences 
br  company  officials  on  mu- 
lleins. On  the  committee  are 
dams,  Irving  Dollinger,  Jack 

?n  Marcus,  Eugene  Picker 

?1  Rinzler. 

i  TV  Group  Included 

1  TV  committee  is  comprised 
e  Kerasotes,  Albert  Pickus, 
lading,  Arnold  Childhouse, 
rra  and  Wilbur  Snaper.  On 
1  ittee  on  industry-government 
are  Sol  Schwartz,  Emanuel 
,  Edward  Arthur,  Edward 
jNat  Lapkin,  Arthur  Lock- 
mner  Redstone,  Sol  Straus- 
Iry  Hendel  and  Jay  Solomon, 
mmittee  on  industry  research 
iMax  Cohen,  James  Coston, 
,Tierling,  Harry  Mandel,  Ted 
?d  Manos,  Julius  Sanders, 
jFine,  Gerald  Shea,  Raymond 
p  Sidney  Stern.  On  the  com- 
post-1948  films  on  TV  are 
,Forman,  Harry  C.  Arthur, 
Friedman,  Leslie  Schwartz 
er  Schine.  On  the  commit- 
rease  motion  picture  produc- 
H.  Fabian,  R.  J.  O'Don- 
Coston,  Ned  Depinet,  Her- 
!an,  Sam  Pinanski,  Sidney 
Sum  Rosen,  Rube  Shor,  Wil- 
dman,  Edward    Lider  and 


2t  All  Day  Yesterday 

>E  executive  committee,  of 
ibian  is  chairman,  met  all 
^erday   and   had  issued  no 
on  its  deliberations  at  a 


CEPHALON  FOR  RENT! 
to  dependable  gent, 
its  galore, 
a  bit  more 
PROFIT  as  intent! 
on— Publicity— Public  Relations 
IDEARAMAS 
I  tian  Picture  Daily.  1270  Sixth  A 
lew  York  20,  N.  Y. 


( Continued 

day  and  Tuesday,  March  1,  2  and  3, 
at  the  Mayflower  Hotel. 

Topping  the  agenda  will  be  dis- 
cussions on  means  of  strengthening 
the  exchange  area  committees  for  the 
American  Congress  of  Exhibitors,  and 
T.O.A.'s  national  campaigns  to  ban 
pay-TV  by  Congressional  legislation, 
to  have  military  post  theatres  play 
films  after  neighboring  commercial 
theatres,  and  guard  against  extension 
of  any  national  minimum  wage  legis- 
lation to  the  theatre  industry. 

Four  Subjects  for  Consideration 

From  the  state  and  regional  units 
are  expected  to  come  proposals  to 
coordinate  and  exchange  information 
on  local  censorship,  minimum  wage, 
daylight  time,  and  local  taxation. 

Kerasotes  said  invitations  had  gone 
to  the  following  presidents: 

Richard  M.  Kennedy,  Alabama 
Theatres  Association;  J.  Fred  Brown, 
Independent  Theatre  Owners  of  Ar- 
kansas; Lloyd  Royal,  Motion  Picture 
Theatre  Owners  of  Arkansas,  Missis- 
sippi and  Tennessee;  Irving  Levin, 
Northern  California  Theatre  Associa- 
tion; Sam  L.  Irving,  Theatre  Owners 
of  North  and  South  Carolina;  Pat  Mc- 
Gee,  Colorado  Association  of  Theatre 


from  page  1 ) 

Owners;  George  H.  Wilkinson,  Jr., 
Motion  Picture  Theatre  Owners  of 
Connecticut;  Arnold  Haynes,  Motion 
Picture  Exhibitors  of  Florida. 

Also  J.  H.  Thompson,  Motion  Pic- 
ture Theatre  Owners  and  Operators 
of  Georgia;  Russell  Lamb,  United 
Theatre  Owners  of  Illinois;  M.  B. 
Smith,  Kansas-Missouri  Theatre  Asso- 
ciation; Martin  J.  Mullin,  Allied  Thea- 
tres of  New  England;  Eddie  Clark, 
Missouri-Illinois  Theatre  Owners; 
Sam  L.  Gillette,  Mountain  States 
Theatres  Association;  Clarence  Colder, 
Montana  Theatre  Association. 

Canadians  Invited 

Also  R.  R.  Livingston,  Nebraska 
Theatre  Association;  Maury  Miller, 
New  Jersey  Chapter  of  T.O.A.;  Ed 
Kidwell,  New  Mexico  Theatre  Asso- 
ciation; Al  Forman,  Oregon  Theatre 
Owners  Association;  Edward  M.  Fay, 
Theatre  Owners  of  Rhode  Island; 
Robert  Hosse,  Tennessee  Theatre 
Owners  Association;  Joseph  Strauss, 
Theatre  Owners  Association  of  Que- 
bec; A.  Julian  Brylawski,  Motion  Pic- 
ture Theatre  Owners  of  Metropolitan 
D.C.,  and  Armand  Marion,  Jr.,  Thea- 
tre Owners  of  Washington,  Northern 
Idaho  and  Alaska. 


Projection  Dispute 

( Continued  from  page  1 ) 
tised  in  area  papers  for  "experienced 
35mm.  projectionists,  top  wages." 

The  operators  had  insisted  they 
would  continue  working,  but  would 
not  accept  the  one-man-in-the-booth 
operation. 

The  final  agreement  reportedly  does 
not  call  for  this  in  so  many  words,  but 
if  the  projectionists  wish  to  keep  all 
present  regulars  on  duty,  the  work 
week  will  apparently  have  to  be  re- 
duced and  job-time  divided. 

The  saving  to  the  managements  is 
said  to  be  substantial,  although  it  is 
not  all  they  sought.  It  could  apparent- 
ly be  the  difference  between  profit  and 
loss  in  one  or  more  situations. 

Fringe  Benefits  Provided 

The  projectionists,  on  their  part, 
are  to  receive  an  increase  in  fringe 
benefits. 

The  compromise  agreement  was 
reached  at  the  IATSE  offices  in  New 
York,  according  to  reports  in  industry 
circles. 

Acting  for  Fabian  was  vice-president 
Philip  F.  Harling;  for  Stanley  Warner, 
zone  manager  Harry  Feinstein  and 
zone  contact  manager  James  Bracken. 
Edward  Wendt  represented  Local  324 
as  president  and  business  agent.  Wil- 
liam Scanlon,  of  Lowell,  Mass.,  an  in- 
ternational trustee,  also  served  for  the 
upon  in  the  negotiations. 

The  new  agreement  is  said  to  be 
somewhat,  although  not  entirely,  like 
the  one  reached  last  May  in  nearby 
Troy,  where  sometimes  two  men  re- 
portedly work  a  booth  and  at  other 
times,  one.  In  the  Collar  City,  certain 
men  belong  to  both  the  projectionists 
and  the  stage  hands  union.  This  is  not 
the  case  here. 


Jurow  and  Shepherd 

( Continued  from  page  1 ) 
Jurow  feel  that  this  is  a  philosophy 
they  would  like  to  pursue. 

Unfortunately,  their  current  sched- 
ule will  not  permit  them  to  get  out 
on  the  road  with  "Hanging  Tree." 
They  have  "Orpheus  Descending" 
currently  in  the  works  for  United 
Artists,  and  later  this  year  they  will 
start  fulfilling  a  six-picture  commit- 
ment with  Paramount  with  "Break- 
fast at  Tiffany's." 

Shepherd  noted  that  if  a  producer 
of  the  status  of  Jerry  Wald  could  take 
time  out  to  attend  an  exhibitor  con- 
clave—he participated  at  the  TOA  con- 
vention last  fall— then  Shepherd  and 
Jurow  could,  too.  Consequently,  they 
will  make  every  effort  to  put  in  an 
appearance  at  the  next  TOA  conven- 
tion. 


Litvak  to  D.C.  for 
'Journey'  Screening 

From  THE  DAILY  Bureau. 

WASHINGTON,  Feb.  10.  -  Pro- 
ducer-director Anatole  Litvak  will 
come  to  Washington  from  Europe 
this  week  for  a  special  screening  of 
his  new  picture,  "The  Journey." 

The  MGM  release,  starring  Debo- 
rah Kerr  and  Yul  Brynner,  will  be 
shown  to  members  of  the  Washington 
press,  radio  and  television  corps.  Fri- 
day night  at  the  Motion  Picture  As- 
sociation of  America  building.  Among 
those  invited  to  attend  are  National 
Press  Club  president  William  H.  Law- 
rence, Women's  National  Press  Club 
president  Lee  Walsh  and  Associated 
Press  National  president  Ben  McKel- 
way. 

The  picture  will  open  Feb.  19  at 
Loew's  Capitol  here. 


TENT  TALK 

Variety  Club  News 


DALLAS  -  "Bob  O'Donnell  Night," 
held  here  by  Tent  No.  17  to  honor 
R.  J.  O'Donnell,  vice-president  and 
general  manager  of  the  Interstate  Cir- 
cuit, drew  some  300  Variety  Club 
barkers  and  their  guests.  O'Donnell  is 
ringmaster  of  Variety  Clubs  Interna- 
tional. 

A 

NEW  ORLEANS-Mrs.  Frank  Lais, 
co-owner  of  the  Lakeview  Theatre, 
has  been  installed  as  chairman  of  the 
Tent  No.  45  auxiliarv,  succeeding  Mrs. 
Harold  F.  Cohen.  Mrs.  W.  J.  McBur- 
ney  has  succeeded  Mrs.  Roy  Gallagher 
as  co-chairman. 

Past  chief  barker  Dan  M.  Brandon, 
speaking  for  chief  barker  George  C. 
Nungesser,  who  is  confined  to  Baptist 
Hospital,  commended  the  auxiliary  for 
their  invaluable  aid  to  the  tent's 
charity  projects. 

A 

MIAMI— The  Variety  Clubs'  "Show 
of  Shows"  netted  more  than  $20,000 
for  its  Variety  Children's  Hospital.  The 
event  was  emceed  by  George  Jessel  in 
the  absence  of  Bob  Hope,  who  had  to 
cancel  the  trip  because  of  illness. 

Kelly  Appointed  'IP 
K.C.  Sales  Manager 

William  D.  Kelly,  former  Universal 
Pictures'  branch  manager  in  Atlanta, 
has  been  appointed  sales  manager  in 
Kansas  City,  effective  Feb.  16.  He 
replaces  Morris  Relder,  who  has  re- 
signed. 

Left  'U'  in  1957 

Kelly  left  Universal  in  Februaiy 
1957  to  enter  his  own  business.  Prior 
to  that  he  had  been  with  Universal  for 
nine  years,  starting  as  a  salesman  and 
becoming  branch  manager  in  Atlanta 
in  1951.  Relder,  whose  resignation  v/as 
effective  this  past  Saturday,  had  been 
with  Universal  for  15  years. 


Mh    COMET  4! 

(pure  jet !) 

MONARCH 

(de  Luxe  and  First  Class  only) 

NIGHTLY 


(leaves  New  York  at  9  p.  m.) 

destination:  LONDON! 


reservations  through  your  Travel  Agent  or 
BRITISH  OVERSEAS  AIRWAYS  CORPORATION 

Flights  from  New  York.  Boston,  Chicago, 
Detroit.  San  Francisco.  Montreal.  Offices  also 
in  Atlanta.  Dallas.  Los  Angeles.  M:ami.  Phil- 
adelphia, Pittsburgh.  Washington.  Vancouver. 
Winnipeg.  Toronto. 


s 


Motion  Picture  Daily 


Wednesday,  February 


Estimate  AB-PT  Net  for 
1958  at  $5,600,000 

Net  income  of  American  Broad- 
casting-Paramount Theatres  for  1958 
was  approximately  $5,600,000,  after 
giving  effect  to  capital  gains,  accord- 
ing to  Wall  Street  reports.  The  result 
would  be  equal  to  about  $1.35  per 
share  on  the  4,150,000  shares  of  AB- 
PT  common  outstanding. 

In  1957,  the  company  reported  net 
profit  of  $4,894,000,  equal  to  $1.10 
per  share,  after  capital  gains. 


Chairmen  Set 


( Continued  from  page  1 ) 
men,  already  announced  by  national 
amusement  industry  chairman  Alex 
Harrison,  they  will  designate  dates 
when  Brotherhood  Week  will  be  ob- 
served in  their  respective  territories. 

The  area  exhibitor  chairmen  and  co- 
chairmen  include  the  following: 

Albany:  Elias  Schlinger,  Fabian 
Theatres;  Boston,  Martin  J.  Mullin, 
New  England  Theatres,  and  Edward 
M.  Fay,  Providence,  R.  I.;  Buffalo: 
Arthur  Krolick,  Buffalo  Paramount, 
and  William  Dipson,  Dipson  Theatres, 
Batavia,  N.  Y.;  Charlotte:  Ernest  G. 
Stellings,  Stewart-Everett  Theatres; 
Chicago:  David  B.  Wallerstein,  Bala- 
ban  &  Katz,  and  Jack  Kirsch,  Allied 
Theatre  Owners  of  Illinois;  Cincinnati: 
James  W.  McDonald,  Theatre  Owners 
Corporation;  Cleveland:  Sam  Schultz, 
Schultz  Circuit. 

All  Areas  Represented 

Also,  Dallas:  Kyle  Rorex,  Compo  of 
Texas;  Denver:  Robert  W.  Selig,  Fox 
Intermountain  Amusement;  D  e  s 
Moines  and  Omaha:  Woodrow  R. 
Praught  and  A.  Don  Allen,  Tri-States 
Theatres,  Detroit;  Jacksonville:  Sidney 
Myers,  Wometco  Theatres,  Miami, 
Fla.;  Los  Angeles:  William  Thedford, 
Fox  West  Coast  Agency,  and  Jerry 
Zigmond,  California. 

Also,  Memphis:  Jack  D.  Braunagle, 
United  States,  North  Little  Rock,  Ark.; 
Milwaukee:  Ben  Marcus,  Marcus 
Theatres;  Minneapolis:  Charles  Win- 
chell,  Minnesota  Amusement  Corp.; 
New  Haven:  Harry  F.  Shaw,  Loew's 
Poli  Theatres;  New  York:  Harold  Rinz- 
ler,  Randforce  Amusement  Corp.,  and 
Sol  Schwartz,  RKO  Theatres;  Okla- 
homa City:  Norman  T.  Prager,  Cri- 
terion Theatre,  and  Paul  Townsend, 
Stanley  Warner  Management  Corp. 

Goldman  for  Philadelphia 

Also,  Philadelphia:  William  Gold- 
man, Goldman  Theatres;  Pittsburgh: 
M.  A.  Silver,  Stanlev  Warner  Manage- 
ment; Portland  ( Ore. ) :  Al  Forman, 
Forman  Brothers,  and  M.  M.  Mesher; 
St.  Louis:  Tommy  James,  Missouri-Illi- 
nois TOA;  Salt  Lake  City:  John  Krier, 
Fox  Intermountain  Theatres;  San 
Francisco:  Joseph  Blumenfeld,  Blum- 
enfeld  Theatres;  Seattle:  Oscar  Ny- 
berg,  Evergreen  Theatres,  and  William 
Connor,  John  Hamrick  Theatres,  and 
Washington:  Julian  Brylawski  and  Sam 
Bendheim,  Jr.,  Neighborhood  Theatres 
Circuit,  Richmond,  Va. 


REVIEW: 


Up  Periscope 

Warner  Bros. 


"Anne'  Bow  to 
United  Nations 


James  Garner,  who  plavs  Bret  Maverick  in  the  fabulously  successful  tele- 
vision western  of  that  name,  is  the  star  of  this  action  film  which  takes 
place  "somewhere  in  the  South  Pacific"  in  World  War  II.  Thus  "Up 
Periscope"  is  automatically  set  to  tap  two  big  audiences:  the  Gainer  fans 
and  those  who  like  submarine  films. 

Neither  group  is  apt  to  be  disappointed  bv  the  picture,  for  each  will 
get  just  about  what  it  expects.  Garner  gives  the  same  kind  of  pleasant 
and  relaxed  performance  that  has  made  him  popular  on  TV  and  takes 
as  easily  to  the  uniform  of  a  naval  lieutenant  as  he  does  to  his  western 
gambler's  duds. 

As  for  the  action  elements  in  "Up  Periscope"  they  are  standard  sub- 
marine fare.  All  personnel  are  present  and  accounted  for  from  the  cap- 
tain who  is  misunderstood  by  his  men  because  he  goes  strictly  "by  the 
book"  to  the  loyal  executive  officer  who  alone  understands  and  sym- 
pathizes with  his  superior.  There  are  also  the  comic  ensign  who  thinks 
and  talks  of  nothing  but  girls  and  the  resentful  crewman  who  hates  the 
captain  and  blows  his  stack  when  the  going  gets  rough. 

The  highpoints  of  the  action  are  an  attack  by  a  Japanese  bomber 
against  the  U.S.  submarine  while  it  is  surfaced  and  the  subsequent  de- 
struction of  an  enemy  vessel  by  the  American  crew. 

In  the  climax  Garner  sneaks  ashore  alone  to  a  Japanese-held  island 
and  photographs  a  militarv  code  book  which  will  enable  the  Americans 
to  decipher  important  secret  messages.  To  divert  the  attention  of  the 
Japanese  guards  while  he  carries  out  this  coup  unobserved,  Garner  blows 
up  a  nearby  wharf.  This  isn't  a  verv  credible  bit  of  business,  but  it  will 
keep  the  fans  in  a  state  of  suspense. 

There  are  a  couple  of  brief  romantic  interludes  between  Garner  and 
Andra  Martin  as  a  WAVE  intelligence  officer  assigned  to  find  out  if  he 
should  be  recommended  for  the  hazardous  mission  to  the  Japanese  island. 
They  fall  genuinely  in  love  and  will  apparently  get  together  at  the  end 
of  the  film. 

Others  in  the  competent  cast  include  Edmund  O'Brien  as  the  sub 
commander;  Carleton  Carpenter  as  his  loyal  lieutenant;  and  Alan  Hale 
as  the  comic  ensign.  The  screen  play  is  by  Richard  Landau  from  the 
novel  bv  Robb  White.  Aubrey  Schenck  produced,  and  Gordon  Douglas 
directed  this  film,  which  is  in  WarnerScope  and  Technicolor. 
Running  time,  111  minutes.  General  classification.  Release,  in  February. 

Richard  Gertner 


MCA  to  Modernize 

( Continued  from  page  1 ) 
property,  which  is  now  to  be  known 
as  Revue  Studios. 

Meanwhile,  Universal,  which  is 
now  leasing  space  from  Revue,  is  re- 
ported to  be  discontinuing  production 
of  TV  commercials,  due  to  curtailment 
of  studio  space.  George  Bole,  who  has 
been  head  of  this  department,  is  join- 
ing the  Leo  Burnett  Agency. 

'Tree'  Bows  Here 

Gary  Cooper  and  Maria  Schell,  stars 
of  "The  Hanging  Tree,"  will  lead  the 
world  premiere  festivities  for  the  War- 
ner Bros,  picture  this  evening  at  the 
Roxy  Theatre.  The  Technicolor  drama 
will  open  at  the  Roxy  today  at  9:30 
A.M.  but  the  premiere  activities  will 
take  place  at  8:00  P.M. 


Kerasotes  Hails 

( Continued  from  page  1 ) 
"the  cooperation  of  our  organization  in 
any  way  possible  to  make  exhibitors 
aware  of  the  availability  of  stereo- 
phonic prints." 

Kerosotes  wrote  to  Skouras:  "As  you 
know,  ever  since  taking  office,  I  have 
decried  the  fact  that  exhibitors  have 
huge  sums  of  money  invested  in  stereo- 
phonic sound  equipment,  but  no  prints 
with  stereophonic  sound  are  available 
to  them.  This,  I  felt,  was  particularly 
lamentable  because  of  the  growing 
popularity  of  home  stereophonic 
phonograph  equipment. 

"It  was,  therefore,  with  tremendous 
satisfaction  that  I  read  in  the  trade 
papers  of  your  company's  decision  to 
restore  stereophonic  sound  to  your 
prints.  I  am  writing  to  congratulate  you 
and  your  company  on  this  decision." 


Vermont  House  Burned    S.  L.  for  'Pennypacker' 


BENNINGTON,  Vt.,  Feb.  10,-The 
General  Stark  Theatre  here,  which 
Jules  Perlmutter,  of  Albany,  operates 
on  lease,  was  destroyed  early  today  in 
a  fire  which  gutted  a  business  block. 
Loss  on  the  1100-seater  was  estimated 
at  8400,000. 


ST.  LOUIS,  Feb.  10.-20th  Century- 
Fox's  "The  Remarkable  Mr.  Penny- 
packer"  racked  up  a  big  $13,000  in  its 
first  three  days  at  the  Fox  Theatre 
here,  which  is  better  than  "Peyton 
Place"  did  for  the  same  period,  thea- 
tre officials  said. 


The  American  Association 
United  Nations  will  spon 
world  premiere  of  George 
"The  Diary  of  Anne  Franll 
scheduled  for  March  18,  at  t: 
Palace  Theatre  here.  A  spe 
vitational  showing  will  be  j 
March  17,  the  night  original!' 
uled  for  the  world  premiere  f 
ance. 

The  American  Association , 
United  Nations,  of  which  Mrs 
lin  Delano  Roosevelt  is  chair 
the  board  of  governors,  is  a  ii<-| 
organization  dedicated  t 
strengthening  of  the  United 
by  carrying  on  a  program  oL 
tion  and  public  information  t 
out  the  United  States.  The  A) 
a  member  of  the  World  Fe 
of  United  Nations  Association 

Five  Others  on  Committ 

In  addition  to  Mrs.  Roosev 
benefit  committee  includes  C 
Eichelberger,  executive  directo 
AAUN;  Dr.  Ralph  J.  Bunche. 
secretary  General,  the  United  I 
Sumner  Welles,  former  Und 
tary  of  State;  Jacob  Blaustein 
man  of  the  board  of  Standard 
Illinois;  Irving  Salomon,  ; 
of  the  United  States'  delegatioi 
General  Assembly;  and  Dr. 
W.  Mayo,  director  of  then 
Clinic. 


List  Winners  in  'tc 
Vending  Stand  Cor 

Eight  winners  in  the  "torn  I 
candy  stand  decoration  contest 
Loew's  New  York  and  out  c 
theatres  were  announced  here 
day  by  Leonard  Pollack,  dire 
purchasing  and  concessions  for  r 
Theatres,  and  Melvin  L.  Golr 
manager  of  the  newlv  formed  e« 
tion  novelties  division  of  ABC  \ 
Corp. 

Eight  Are  Winners 

The  following  managers  wi' 
receive  a  $25  award:  Danny 
Kings,  Brooklyn;  Harold  Graff, 
urn,  Manhattan;  Lennie  Ec- 
"35"  Drive-In,  Keyport,  N.  J.; 
Beck,  Gates,  Brooklyn.  Out  o;( 
winners  were:  Walter  Kessler,  < 
bus,  O.;  Frank  Henson,  St.  Loui 
mit  Allum,  Evansville,  111.;  an 
Gilman,  Syracuse. 

iGidgei>  Radio  Spot 

A  set  of  nine  radio  spot  comn 
has  been  produced  for  Columb 
tures'  "Gidget,"  it  has  been  ann< 
by  Robert  S.  Ferguson,  director 
vertising  and  publicity.  There  I 
three  groups  of  three  spots,  each 
consisting  of  20-second,  30-secoi 
60-second  spots.  One  group  wi 
ture  the  endorsement  by  televisk 
sonality  Dick  Clark,  while  the 
two  groups  will  feature  combir 
of  the  Clark  endorsement  and  sp 
written  jingle,  entitled  "Lool 
Brigitte,  Here  Comes  Gidget." 


MOTION  PICTURE 

DAILY 


>,  NO.  29 

NEW  YORK,  U.S.A.,  FRIDAY,  FEBRUARY  13,  1959 

TEN  CENTS 

Baird  Groups 

rners  Buys 
1,000  Shares 
Its  Common 


een  Semenenko's; 
foldings  Nominal  Noiv 

-r    Bros.    Pictures   has  pur- 
60,000  shares  of  its  common 
fern  the  Winfield  Baird  Foun- 
%id  the  David  Josephine  and 
Baird  Foundation,  the  com- 
nounced  Wednesday, 
iiuently  it  was  learned  that 
thus  acquired  had  been  pur- 
y  the  Baird  foundations  from 
■menenko,  first  vice-president 
'irst  National  Bank  of  Boston, 
'«ently.  It  is  believed  to  con- 
but  a  few  thousand  shares 
Varner  stock  previously  held 
inenko. 

:  urchase  prices  involved  were 
losed  but  the  Warner  stock 
advancing  steadily  since  the 
ihe  year  and  now  is  over  $29 
■  Continued  on  page  2 ) 

Group  Insurance 
Starts  March  1 

re  Owners  of  America's  group 
■ance  program,  offering  cover- 
a  embers  and  their  employees 
from  $5,000  to  $20,000,  will 
effective  March  1,  it  was  an- 
by   George   G.  Kerasotes, 

t. 

nient  of  the  necessary  number 
id  persons  this  week  has  en- 
OA  to  notify  the  John  Hancock 
Life  Insurance  Company  of 
(to  place  the  plan  into  opera- 
-asotes  said.  The  initial  group 
Continued  on  page  2 ) 

na  Unit  Endorses 
Army-Navy  Drive 

sement  of  the  Theatre  Owners 
ca's  campaign  to  have  military 
ltres  play  pictures  after  corn- 
theatres  has  come  from  the 
Theatre  Association,  a  TOA 
George  M.  Aurelius,  president 
\rizona  unit,  notified  Robert 
nell,  chairman  of  TOA's  army- 
i  Continued  on  page  2 ) 


M-G-M  Slates  17  Films  for  Release 
In  8  Months  from  Feb.  to  Sept. 

M-G-M  will  release  a  total  of  17  pictures  for  the  eight  months  from  February 
through  September,  it  was  announced  yesterday  by  John  P.  Byrne,  general 
sales  manager.  Several  of  the  pictures  will  open  at  Radio  City  Music  Hall, 

he  said. 

Scheduling  of  product  for  release 
so  far  in  advance  was  described  as 
one  of  the  results  of  the  long-range 
production  policy  developed  at  the 
M-G-M  Studios  under  the  guidance 
of  Sol  C.  Siegel,  vice-president  in 
charge  of  production,  with  Ben  Thau, 
(Continued  on  page  3) 


Film  Industry  Now 
Matured,  Says  Gerard 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  12.  -  The 
American  film  industry  has  arrived 
"at  full  maturity"  and  the  years  ahead 
offer  promise  of  rich  rewards,  Phil 
Gerard,  Eastern  publicity  department 
manager  of  Universal  Pictures,  said 
here  today.  He  spoke  at  a  luncheon 
during  the  annual  conference  of  the 
(Continued  on  page  3) 

Sarnoff  Looks  at  '69; 
Sees  Vast  TV  Growth 

By  SAMUEL  D.  BERNS 

LOS  ANGELES,  Feb.  12.  -  A  tre- 
mendous growth  of  television  in  the 
economic,  social  and  technical  fields 
in  the  next  10  years  was  forecast  here 
tonight  by  Robert  W.  Sarnoff,  chair- 
man of  the  board  of  NBC  in  an  ad- 
dress at  the  36th  annual  installation 
banquet  of  the  Los  Angeles  Junior 
Chamber  of  Commerce  at  the  Ambas- 
sador Hotel. 

Sarnoff  predicted  that  in  the  world 
( Continued  on  page  2 ) 


Brotherhood  Award 
Presented  to  'Ones' 

"The  Defiant  Ones"  was  cited  as 
the  motion  picture  which  "made  the 
most  outstanding  contribution  to  the 
cause  of  brotherhood  in  1958"  by  the 
National  Conference  of  Christians  and 
Jews  at  its  National  Brotherhood  Week 
luncheon  at  the  Astor  Hotel  here  yes- 
(Continued  on  page  2) 


ABPC  Schedules  Eight 
Films  for  Production 

From  THE  DAILY  Bureau 

LONDON,  Feb.  12.-In  a  move 
which  follows  closely  the  company's 
announcement  of  increased  profits  in 
1958,  Associated  British  Picture  Corp. 
has  scheduled  eight  feature  films  for 
(  Continued  on  page  3 ) 


UA  40th  Anniversary  Sales  Meets 
Get  Underway  Sunday  in  Los  Angeles 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Feb.  12.— District  and  branch  personnel  from  14  U.S.  and 
Canadian  exchanges  will  join  top  echelon  home  office  executives  at  the  opening 
session  of  United  Artists'  40th  Anniversary  sales  convention  here  at  the  Am- 
bassador Hotel  on  Sunday.  Meetings 


here  will  continue  through  Wednes- 
day and  the  second  and  concluding 
series  will  then  be  held  in  Miami 
from  Feb.  19  through  21. 

The  meetings  are  being  held  to  de- 
velop distribution  plans  for  the  com- 
pany's expanded  product  schedule  for 
1959,  which  represents  an  investment 
of  over  $65,000,000  in  "A"  attractions 
to  be  distributed  at  a  minimum  rate 
of  seven  per  quarter. 

Presiding  at  the  meetings  will  be 
William  J.  Heineman,  vice-president 
in  charge  of  distribution,  and  James 
R.  Velde,  general  sales  manager. 

West  Coast  officials  participating  in 


the  convention  include  Robert  F. 
Blumofe,  vice-president  in  charge  of 
West  Coast  operations,  and  Maurice 
Segal,  Coast  publicity  coordinator. 

Home  office  officials  participating 
in  the  Los  Angeles  conclave  will  be 
Joseph  Ende,  controller  and  assistant 
treasurer;  Louis  Lober,  general  man- 
ager, foreign  department;  Roger  H. 
Lewis,  national  director  of  advertis- 
ing, publicity  and  exploitation,  and 
David  Picker,  executive  assistant  to 
Max  E.  Youngstein. 

Also  attending  will  be  continental 
U.  S.  division  chiefs  Milton  E.  Cohen, 
Al  Fitter  and  Sidney  Cooper. 


Committees  Act 

ACE  Group  to 
Confer  With 
Justice  Dept. 

Add  3  Topics  to  Agenda; 
Prepare  Research  Program 

At  the  end  of  a  two  day  meeting 
of  the  executive  committee  and  the 
six  standing  committees  of  the  Amer- 
ican Congress  of  Exhibitors,  the  new 
exhibitor  entity  announced: 

That  a  subcommittee  has  been 
named  to  go  to  Washington  in  the 
very  near  future  to  seek  clarification 
from  the  Department  of  Justice  of  the 
status  under  the  decrees  of  block 
booking;  production  and  distribution 
by  former  affiliated  circuits;  and 
pooling  arrangements; 

That  three  topics— the  exhibition  of 
16mm  films,  production  of  more  films 
in  color,  and  a  request  for  more 
stereophonic  sound  prints  and  atten- 
dant publicity— had  been  added  to 
the  agenda  for  the  proposed  meeting 
(Continued  on  page  3) 

SPG  to  Seek  Wage 
Gains  from  Fox,  WB 

The  Screen  Publicists  Guild  said 
Wednesday  it  has  filed  notice  with 
20th  Century-Fox  and  Warner  Bros, 
that  it  is  reopening  its  contracts  with 
the  two  companies  to  demand  a  $210 
weekly  minimum  for  senior  publicists 
and  a  20  per  cent  wage  increase  for  all 
employees  who  are  earning  $140.50 
or  more. 

The  Guild,  an  affiliate  of  District  65, 
RWDSU,  AFL-CIO,  is  seeking  to  win 
parity  with  its  West  Coast  counterpart, 
the  Publicists  Association  in  Holly- 
(Continued  on  page  3) 


'Capone'  World  Bow  in 
Three  Florida  Theatres 

Special  to  THE  DAILY 

MIAMI,  Feb.  12.-Allied  Artists' 
"Al  Capone,"  starring  Rod  Steiger,  will 
be  given  its  world  premiere  Feb.  25, 
simultaneously  in  Miami,  Miami  Beach 
and  Coral  Gables,  Fla.  The  first  public 
showing  of  the  Burrows-Ackerman  pro- 
duction in  the  three  Florida  cities  will 
(Continued  on  page  2) 


Motion  Picture  Daily 


Friday,  February  1 


PERSONAL 
MENTION 


TRYING  H.  LUDWIG,  Buena  Vista 
A  president;  James  O'Gara.  Eastern 
sales  manager,  and  Jesse  Chinich, 
Western  sales  head,  have  left  New 
York,  Ludwig  for  Chicago,  O'Gara  for 
Boston  and  Chinich  for  Dallas. 
• 

Joseph  Lamneck,  general  manager 
of  the  New  York  office  of  Warner 
Brothers'  commercial  and  industrial 
films  division,  and  Martin  Ranso- 
hoff,  president  of  Filmways,  have  left 
New  York  for  the  Coast. 

• 

Anatole  Litvak,  producer-director, 
will  return  to  New  York  today  from 
Europe,  and  will  leave  here  immedi- 
ately for  Washington. 

• 

Max  Steiner,  composer,  who  re- 
turned to  New  York  recently  from 
London,  has  left  here  for  Hollywood. 
• 

Mrs.  Derek  Hyman,  wife  of  the 
operator  of  theatres  in  Tennessee  and 
Virginia,  has  given  birth  to  a  boy  in 
Atlanta. 

• 

Ed  Sullivan  and  his  wife,  Sylvia, 
will  leave  here  shortly  for  Palm  Beach, 
where  on  Feb.  19  the  TV  star  will  em- 
cee the  Heart  Ball. 

• 

Douglas  Amos,  general  manager  of 
Lockwood  and  Gordon  Enterprises,  has 
returned  to  Boston  from  Acapulco, 
Mexico. 


4Capoiie'  Bow 

(Continued  from  page  1) 
be  highlighted  by  personal  appear- 
ances of  Fay  Spain,  who  co-stars  in 
the  film.  Arrangements  are  being  con- 
cluded for  Rod  Steiger  also  to  make 
at  least  a  brief  appearance  preceding 
the  screenings,  with  the  star  flying 
from  New  York,  where  he  is  starring 
in  the  Broadway  production  of 
"Rashomon." 

With  civic  dignitaries  attending,  "Al 
Caponev  will  have  its  initial  openings 
at  the  Olympia  in  Miami,  The  Beach 
in  Miami  Beach  and  at  the  Gables  in 
Coral  Gables. 


Burns  to  1ST  A  Intl. 

Vernon  Burns,  who  heads  the  NTA 
office  in  London,  has  been  named  vice- 
president  of  NTA  International,  Inc., 
Harold  Goldman,  president  of  NTA  In- 
ternational, has  announced.  In  his  new 
post,  Burns  will  supervise  all  NTA 
International's  European  operations  in- 
cluding feature  and  syndicated  film 
sales,  production  and  theatrical  and 
non-theatrical  sales. 


Warner  B 


GARY  COOPER,  MARIA  SCHELL,  stars  of  "The  Hanging  Tree,"  and 
Robert  Rothafel,  managing  director  of  the  Roxy  Theatre,  led  the  world  pre- 
miere festivities  for  the  Warner  Brothers  motion  picture  release  at 
the  Roxy.  The  Technicolor  drama  was  produced  by  Martin  Jurow  and 
Richard  Shepherd,  who  also  were  on  hand  for  the  opening-night  celebration. 


Embassy  Theatre  Sues 
On  3  Warner  Films 

Warner  Bros.  Distributing  Corp., 
Harry  Brandt  and  the  Beathe  Corp., 
Inc.,  were  named  defendants  in  an 
anti-trust  suit  in  Federal  Court  here 
Wednesday  by  Guild  Enterprises,  Inc., 
operators  of  the  Embassy  Theatre  in 
Manhattan.  The  suit  charges  that  the 
Embassy  presented  a  higher  bid  for 
the  first  neighborhood  run  of  three 
Warner  films— "Auntie  Mame,"  "Say- 
onara"  and  "Indiscreet"— and  was  "dis- 
criminated against"  when  the  pictures 
went  to  other  theatres. 

Damages  of  $30,000  from  all  the 
defendants  and  an  additional  $8,000 
from  WB  Distributing  are  sought. 


TOA  Insurance 

( Continued  from  page  1 ) 
of  TOA  member  applicants  have  been 
advised  by  telegram  of  the  starting 
date. 

Kerasotes  said  the  plan  would  be 
kept  open  for  a  limited  time  to  permit 
additional  members  to  join.  Thereafter, 
new  applications  will  be  accepted  only 
on  policy  anniversary  dates. 

The  program  is  believed  to  be  the 
first  of  its  kind  available  through  a 
trade  association  to  the  exhibition  por- 
tion of  the  industry.  The  plan  offers 
two  options:  one  wherein  all  salaried 
employees  of  members  may  be  cov- 
ered; the  other  in  which  only  key  man- 
agement and  supervisory  personnel 
may  be  insured. 

The  group  life  insurance  program 
is  the  result  of  several  years  of  work 
by  a  special  TOA  committee,  headed 
by  Kerasotes,  who  at  the  time  the  plan 
was  first  conceived,  was  an  assistant 
president  of  TOA.  The  program  will  be 
administered  by  the  Theatre  Owners 
of  America  Group  Life  Insurance 
Trust,  at  TOA's  New  York  head- 
quarters. 


Brotherhood  Award 

( Continued  from  page  1 ) 
terday.  The  award  for  the  Stanley 
Kramer  production  was  accepted  in  be- 
half of  him  and  United  Artists,  the 
distributor,  by  William  J.  Heineman, 
UA  vice-president  in  charge  of  distri- 
bution. 

"The  Defiant  Ones"  was  one  of  34 
works  selected  for  recognition  in  all 
divisions  of  mass  media  by  the  NCCJ. 
In  the  ceremonies  yesterday  formal 
presentations  were  made  to  13  top  win- 
ners by  Miss  Cornelia  Otis  Skinner, 
national  Brotherhood  Week  chairman 
of  community  organizations,  and 
George  B.  McKibbin,  Chicago  attor- 
ney, 1959  national  Brotherhood  Week 
chairman.  Taylor  Mills,  director  of 
public  relations  of  the  Motion  Picture 
Association,  is  chairman  of  the  Media 
Awards  Committee,  a  post  he  has  .held 
since  1954. 

In  addition  to  the  13  winners  the 
group  presented  21  Certificates  of 
Recognition.  In  the  theatrical  motion 
picture  field  this  award  went  to  20th 
Century-Fox's  "The  Inn  of  the  Sixth 
Happiness." 

Television  programs  receiving  the 
National  Brotherhood  Award  included 
"Playhouse  90"  (CBS)  for  "A  Town 
Has  Turned  to  Dust";  WBZ-TV,  Bos- 
ton, for  "A  Profile  of  Prejudice";  and 
"The  Danny  Thomas  Show"  for  a  spe- 
cial broadcast  during  Brotherhood 
Week  in  1958. 


Arizona  Unit 

( Continued  from  page  1 ) 
navy  pre-release  committee  that  the 
Arizona  association  had  voted  unani- 
mous support  of  the  national  campaign 
at  a  recent  meeting. 

O'Donnell  said  that  Aurelius  had 
forwarded  to  his  committee  instances 
of  five  military  posts  in  Arizona  where 
the  military  theatres  were  presenting 
pictures  ahead  of  the  first  run  commer- 
cial theatres  in  the  area. 


(  Continued  from  page  ] 
per  share,  a  gain  of  about  1( 
in  the  past  month. 

Semenenko  was  reelected  tc 
year  term  as  a  Warner  Bros, 
at  the  company's  annual  mei 
stockholders  in  Wilmington,  I 
week.  Whether  or  not  he  wil 
from  the  board  in  consequent 
sale  of  his  stock  could  not  be 

Reports  that  Warners  wo 
quire  the  Semenenko  stock  ] 
have  been  current  in  financia 
for  some  time.  In  response  I 
tions,  Semenenko  caused  a  st 
to  be  issued  in  late  Decer 
which  he  denied  he  would 
stock  to  the  company  and  not 
if  and  when  a  sale  was  n 
would  have  to  be  to  a  membe 
investing  group  which  bou£ 
the  company  in  1956,  and  oil 
he  was  a  member. 

Other  members  included 
Baird,  to  whose  foundatio 
Semenenko  stock  was  sold; 
Warner,  Warner  Bros,  preside 
Charles  Allen,  Jr.,  investment 
The  stock  acquired  by  the  gro 
resented  the  bulk  of  the  hole 
the  late  Harry  Warner  and  o 
Albert  Warner. 


Sarnoff  Looks  at  '«5, 

( Continued  from  page  1 
of  1969,  just  a  decade  from  raj 

1f  It  may  be  possible  to  eai 
of  the  basic  college  degrees 
courses  offered  on  TV. 

1[  Nearly  70  million  TV  s 
be  in  58  million  homes,  and 
the  receivers  sold  at  the  time 
of  the  color  type. 

If  Miniature  transistorized  S(  i 
three-inch  picture  tubes  will 
common  use  on  beaches,  in  tra; 
planes. 

1f  Thin,  flat  wall  screens  w: 
the  hub  of  compact  home  comi 
tions  centers. 

If  Live  international  teleca; 
be  an  every-day  reality. 

The  NBC  chairman  single 
television  as  the  symbol  of  thi 
try's  current  and  future  e< 
growth,  predicting  that  advert 
1969  would  spend  $15,000,1 
with  TV  getting  20  per  cent 
total. 


NEW  YORK  THE/1 


c — RADIO  CITY  MUSIC  HAL 

Rockefeller  Center  •  Ci  6-4600 

FRANK  SINATRA  DEAN  MAI 

SHIRLEY  MacLAINE 
''SOME  CAME  RUNNir 

A  SOL  C.  SIEGEL  PRODUCTION  from  M 
and  GALA  NEW  STAGE  SPECTACL 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwn  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman. 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllvwood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Clu 
ington,  D.  C.;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Ed  tor;  William  Pay,  News  Editor.  Correspondenj 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quiglev  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  R< 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley.  President;  Martin  Quigley,  Jr.,  V  ce- President ;  Theo  J.  Sullivan,  1 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publ  cations:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  timi 
as  a  section  of  Motion  Picture  Herald:  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  ! 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  co 


February  13,  1959 


Motion  Picture  Daily 


edpie 


ACE  Group  Will  Confer  with  Justice  Dept. 


Dana  has  been  named  Buf- 
lach  manager  for  Rank  Film 
tors  of  America,  succeeding 
ese,  who  has  resigned.  Dana, 

with  United  Artists  in  the 
|ed  RFDA  on  Feb.  9. 

□ 

v'olff,  long  with  the  Fanchon 
i  co  circuit  and  most  recently 
:  of  Southside  Theatres,  Los 
will  be  guest  of  honor  at  a 
al  luncheon  to  be  held  at 
tanut  Grove,  Ambassador  Ho- 
. larch  4,  marking  his  retire- 
m  show  business.  The  South- 
ait  was  sold  recently  to  Rob- 
ippert  and  Ed  Zabel. 

□ 

Pinkston,  booker  for  Univer- 
tlanta,  has  resigned  to  join 
ere  in  the  same  capacity. 

□ 

,afeve,  for  20  years  manager 
Capitol  Theatre  in  Windsor, 
;  resigned  to  accept  the  post 
Ting  director  of  the  Windsor 
il  Auditorium  now  under  con- 


Russell,  of  Hartsville,  Tenn., 
i  over  and  reopened  the  York 
it  Red  Boiling  Spring,  Tenn. 

□ 

owan,  a  member  of  the  Na- 
elefilm  Associates  publicity 
•nt  for  the  past  year,  has  been 
irector  of  publicity  for  the 
ned-and-operated  stations. 

Industry  Matured 

ontinued  from  page  1 ) 

I  Editors  Advisory  Commit- 

Ihe  U.S.   Treasury's  Savings 

ivision. 

;k  50  years  for  the  screen  to 
scope  technically,  and  it  has 
:n  longer  for  the  motion  pic- 
e  liberated  and  given  its  full 
from  limiting  restrictions  of 
censorship  and  niggardly 
Gerard  told  the  representa- 
some  5,500  industrial  house 
blications. 

maturity  has  come  slowly  to 
added,  it  has  arrived  at  a 
me  for  an  industry  that  has 
over  the  mantle  of  medio- 
ts  mass  competitor— TV." 
changes  that  have  occurred, 
iointed  out  that  creative  ta- 
ors,  writers  and  directors— 
Sn  over  from  "the  tycoons." 


(Cited  the  growing  pre-emin- 
independent  producers  who, 
'are  free  to  select  their  sub- 

ler  and  are  flexible  in  their 

tts." 


Here  Wednesday 

Artists'  "The  Last  Mile"  will 
he  Victoria  Theatre  here  on 

HV. 


( Continued  from  page  1 ) 
with  heads  of  production  and  dis- 
tribution; and 

That  a  research  program  is  being 
prepared  to  seek  a  "new  look"  in  mo- 
tion picture  presentation  in  both  pic- 
ture and  sound. 

Members  of  the  committee  who 
will  visit  the  Department  of  Justice 
are  Horace  Adams,  president  of  Al- 
lied; George  Kerasotes,  president  of 
TO  A;  Emanuel  Frisch,  past  president 
of  MMPTA,  and  Sumner  Redstone, 
attorney  and  New  England  exhibitor. 
Primarily  they  will  seek  clarification 
on  the  points  raised  in  report  of  the 
committee  on  industry  government 
relations  approved  at  the  December 
12  meeting  of  ACE. 

Three  Subjects  Considered 

These  include  the  present  legality 
or  illegality  of  block  booking  in  com- 
petitive situations;  changes  in  the  con- 
sent decrees  to  equalize  the  various 
clauses  governing  production  and  dis- 


tribution by  the  former  affiliated  cir- 
cuits; and  the  degree  to  which  pool- 
ing arrangements  in  multi-situation 
towns  can  now  be  entered  into  by 
exhibitors. 

In  connection  with  the  latter  point, 
the  committee  on  industry  government 
relations  asked  that  exhibitors  forward 
any  information  relating  to  any  par- 
ticular locality  where  it  would  be 
helpful  to  independent  exhibitors  if 
such  arrangements  were  permitted. 

Plan  Grass-Roots  Drive 

Committee  members  agreed  that 
the  whole  problem  of  fighting  toll 
television  should  be  delegated  to  the 
Joint  Committee  on  Toll-TV  which 
has  been  engaged  in  this  activity  since 
1954.  This  unit  will  inaugurate  a 
grass  roots  campaign  with  the  assist- 
ance of  ACE  area  chairmen  to  seek 
support  in  Congress  for  a  prohibition 
against  toll  TV.  Considerable  such 
support  has  already  been  apparent.  All 
members  of  the  ACE  committee  on 


M-G-M  Slates 


( Continued  from  page  1 ) 
studio  administrator,  and  the  execu- 
tive committee.  The  company  recent- 
ly announced  plans  for  a  line-up  of 
41  pictures,  one  of  its  largest  pro- 
grams in  years. 

The  releases  scheduled  for  the  next 
eight  months  are  as  follows: 

February:  "Night  of  the  Quarter 
Moon,"  "The  Journey,"  and  "First 
Man  into  Space." 

March:  "The  Mating  Game"  and 
"Nowhere  to  Go." 

April:  "Green  Mansions"  and  "Ask 
Any  Girl." 

May:  "The  World,  The  Flesh  and 
The  Devil"  and  "Watusi." 

June:  "Count  Your  Blessings"  and 
"The  Big  Operator." 

July:  "North  by  Northwest"  and 
"The  Beat  Generation." 

August:  "Tarzan,  The  Ape  Man" 
and  "For  the  First  Time." 

September:  "The  Scapegoat"  and 
"The  Angry  Hills." 

ABPC  Schedules 

( Continued  from  page  1 ) 
production  in  1959,  and  has  a  number 
of  other  properties  under  considera- 
tion. 

In  addition,  according  to  ABPC  man- 
aging director  C.  J.  Latta,  the  company 
this  year  will  have  a  line-up  of  six 
half-hour  television  series,  each  com- 
prised of  39  episodes.  These  TV  films 
are  produced  in  cooperation  with 
ABPC's  American  partners. 

4  UA  'Hot'  Records 

United  Artists  Records  is  releasing 
three  LP  Albums  and  a  45  rpm  single 
in  connection  with  Billy  Wilder's 
"Some  Like  It  Hot,"  a  comedy  of  the 
twenties  scheduled  to  open  in  New 
York  in  the  early  spring. 


UJC  Tells  of  Advances 
In  Intergroup  Relations 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Feb.  12.-Twenty- 
two  states  have  enacted  laws  banning 
discrimination  in  "public  accommoda- 
tions" since  1947.  The  American  Jew- 
ish Committee  through  president  Irv- 
ing M.  Engel,  cited  this  "advance"  in 
presenting  to  Gov.  Nelson  A.  Rocke- 
feller today  50  copies  of  an  evaluation, 
"The  People  Speak." 

Listed  as  meeting  with  Rockefeller, 
on  the  eve  of  Lincoln's  birthday,  were: 
Engel,  Bishop  William  A.  Scully,  of 
the  Albany  Catholic  diocese,  and  Dr. 
Frank  Borne,  Negro  leader  and  ex- 
ecutive director  of  the  New  York  Com- 
mission on  Intergroup  Relations. 

Engel's  analysis,  based  on  an  11- 
year  survey  of  cumulative  gains  in 
human  rights,  declared  that  in  1947 
"the  constant  and  corrosive  indignity 
of  segregation— in  schools,  housing, 
restaurants,  theatres,  parks,  play- 
grounds, hotels,  hospitals  and  even 
cemeteries— blighted  the  lives  of  one- 
tenth  of  our  population." 

Despite  setbacks,  "human  rights 
achievements  in  the  United  States  are 
at  their  highest  peak  in  history,"  the 
document  pointed  out. 


SPG  to  Seek 

( Continued  from  page  1 ) 
wood,  which  has  a  $210  minimum  for 
senior  publicists. 

The  Guild's  contracts  with  20th 
Century-Fox  and  Warner  Bros,  permit 
reopening  on  wages  and  minimums  as 
of  Feb.  10,  1959.  Reopenings  with  Co- 
lumbia and  Universal-International 
come  up  a  month  later,  followed  by  a 
reopening  of  the  M-G-M  contract.  The 
present  contracts  with  20th  Century- 
Fox  and  Warner  Bros,  went  into  effect 
last  April  and  continue  until  April  9, 
1960.  However,  the  Guild  has  the  right 
to  terminate  the  contract  on  April  11 
this  year  if  no  agreement  is  reached  in 
the  current  negotiations. 


toll  TV  will  become  members  of  the 
Joint  Committee. 

On  the  research  program,  Max 
Cohen,  chairman,  introduced  Hazard 
Reeves,  who  developed  the  sound 
system  for  CinemaScope  and  who  has 
offered  the  facilities  of  his  company 
to  the  committee.  Reeves  outlined  a 
proposed  program  and  will  serve  on 
the  committee.  Cohen  also  said  that 
the  committee  was  anxious  to  find  a 
new  name  or  descriptive  phrase  for 
stereophonic  sound  which  could  be 
copyrighted  and  reserved  exclusively 
for  theatre  use. 

Production  Fund  Sought 

The  committee  said  that  ways  and 
means  are  being  studied  to  raise 
money  for  production,  to  further  the 
general  interest  of  the  industry,  and 
for  administrative  expenses.  The 
money  recently  made  available  from 
the  funds  held  in  escrow  since  the 
distribution  of  the  industry  institu- 
tional short  subjects  some  years  ago 
will  be  used  only  for  administrative 
expenses. 

A  committee  consisting  of  William 
Forman  and  R.  J.  O'Donnell  was  ap- 
pointed to  explore  the  possibilities  of 
producing  a  series  of  short  subjects  to 
promote  industry  welfare  and  glorify 
motion  picture  entertainment. 

The  executive  committee  authorized 
a  certificate  of  membership  to  be 
issued  to  every  exhibitor  becoming  a 
member  of  ACE.  All  constituent  or- 
ganizations and  area  chairmen  will 
cooperate  in  distribution  of  applica- 
tions and  certificates. 

Meeting  Well  Attended 

At  the  session  Wednesday  the  fol- 
lowing members  of  each  of  the  six 
committees  were  present: 

Ways  and  means  to  increase  pro- 
duction—S.  H.  Fabian,  chairman;  R.  J. 
O'Donnell,  alternate;  James  Coston, 
Ned  Depinet,  Sam  Rosen,  Ruben 
Shor,  William  Goldman  and  Sam 
Pinanski. 

Post- '48  films— William  Forman, 
chairman;  Harry  Arthur,  Jr.,  alter- 
nate, Leopold  Friedman,  Leslie 
Schwartz,  and  J.  Myer  Schine. 

Producer-exhibitor-distributor  rela- 
tions—Horace Adams,  chairman;  Ir- 
ving Dollinger,  alternate;  Eugene 
Picker;  Herbert  Hahn  (substituting  for 
Leonard  Goldenson),  and  Edward 
Lider. 

Kerasotes  Present 

Toll-TV— George  Kerasotes,  chair- 
man; Albert  M.  Pickus,  alternate; 
Philip  F.  Harling,  Arnold  C.  Child- 
house,  Lamar  Sarra,  and  Wilbur 
Snaper. 

Industry-government  relations  com- 
mittee—Emanuel  Frisch,  acting  chair- 
man; Edward  L.  Fabian,  Arthur  Lock- 
wood,  Harry  B.  Hendel,  Sol  M. 
Strausberg,  and  Sumner  Redstone. 

Industry  research— Max  A.  Cohen, 
chairman;  Ernest  Emerling,  Harry 
Mandel,  Ted  Mann,  Julius  Sanders, 
Marshall  H.  Fine,  Milton  H.  London, 
Byron  Linn  (representing  Tom  Fri- 
day), Gerald  Shea,  Raymond  Willy, 
Sidney  Stern,  Russell  Downing,  and 
Hazard  Reeves. 


Paramount's  Boxoffic 


n 


A  profoundly  moving 
story  of  ecstatic  but 
ill-fated  young  love 

ELIZABETH 


TAYLOR 

MONTGOMERY 

CLIFT  1 

SHELLEY 

WINTERS. 

ACADEMY  AWARD  WINNER  f 

GEORGE  STEVENS 


Production  of 


APIACE 
IN  IHE  SUN 


With  KEEFE  BRASSELLE  •  Produced  and  Directed  by  GEORGE  STEVENS*  Screenplay  by  MICHAEL  WILSON  and  HARRY  BROWN  -  Based  on  Ihe  novel. 
AN  AMERICAN  TRAGEDY,  by  THEODORE  DREISER  and  Ihe  PATRICK  KEARNEY  play  adapted  Irom  the  novel  •  A  Paramount  Re-Release 


TWO  OF  TODAY'S  GREAT  STARS .  .  .  TWO  ALL-TIME  Gl 


roven  Combination! 


It's  the  rollicking, 
roistering  story  of  our  P.  W.  heroes! 
You'll  laugh,  cry,  cheer! 

Stalag17 

starring  william  HOLDEN 

don  TAYLOR 
otto  PREMINGER 


WILLIAM 
HOLDEN'S 

ACADEMY  AWARD 
WINNING 
PERFORMANCE! 


Produced  and  Directed  by  BILLY  WILDER  •  Written  for  the  screen  by  BILLY  WILDER  and  EDWIN  BLUM 
Based  on  the  play  by  DONALD  BEVAN  and  EDMUND  TRZCINSKI  -  a  Paramount  Re  Release 

RES  ...  IN  ONE  GREAT  SHOW!  AVAILABLE  NOW! 


6 


Motion  Picture  Daily 


Friday,  February  13. 


U  A  Celebrates  Its  40th  Anniversa 


United  Artists,  which  is  marking  its  40th  anniversary 
this  year,  is  celebrating  by  releasing  the  largest  num- 
ber of  top  quality  films  in  its  history.  Total  for  the  year 
will  be  29  pictures,  representing  an  investment  of  more 
than  $65,000,000.  The  films  will  be  released  at  the  rate 
of  seven  per  quarter.  Scenes  from  ten  of  the  UA  block- 
busters for  1959  are  shown  on  these  pages. 


THE  HORSE  SOLDIERS  is  a  Civil  War  drama  in  ( 
and  William  Holden.  John  Ford  directed  the  Mi 


ing  John  Wayne 
ac  presentation. 


SOLOMON  AND  SHEBA  is  a  Biblical  spectacle  from  Edward  Sm 
Technicolor  and  Technirama.  It  stars  Yul  Brynner  and  Gina  Lollobr 


United  Artists'  29  films  for  1959,  as  announced  by  president  Art! 
Krim,  will  represent  the  combined  efforts  and  talents  of  more  tha 
leading  independent  film  makers  who  comprise  UA's  family  of  prod 
and  star-producers. 

This  policy  of  continually  broadening  commitments  with  indepe 
producers  is  credited  with  enabling  UA  to  register  successively  h 
grosses  over  each  of  the  past  seven  years. 
To  back  the  expanded  program  the  company  is  alloting  a  record  budget  of  $9,500,00 
promotion  under  the  supervision  of  Roger  H.  Lewis,  UA  national  director  of  advertising. 
Broken  down  by  quarters,  UA  will  release  the  following  double  "A"  attractions  in  1959 
January-February-March:   "Pork  Chop  Hill,"   "Anna  Lucasta,"  "Lonelyhearts,"  "Escort  V 
"The  Rabbit  Trap,"  "The  Last  Mile,"  and  "The  Naked  Maja." 

April-May-June:  "Ten  Seconds  to  Hell,"  "The  Man  in  the  Net,"  "Some  Like  It  Hot," 
Tough,"  "The  Devil's  Disciple,"  "Timbuktu"  and  "Alias  Jesse  James." 

June-August-September:  "Shake  Hands  With  the  Devil,"  "The  Horse  Soldiers,"  "Cast  a 
Shadow,"  "The  Woman  and  the  Puppet,"  "The  Summer  of  the  17th  Doll,"  "The  Wonc 
Country"  and  "Day  of  the  Outlaw." 

October-November-December:  "The  Unforgiven,"  "A  Hole  in  the  Head,"  "Solomon  and  Sh: 
"Anniversary  Waltz,"  "Odds  Against  Tomorrow,"  "Orpheus  Descending"  and  "On  the  Beach 


SOME  LIKE  IT  HOT  returns  Marilyn 
Monroe  to  the  screen  after  two  years. 


SHAKE  HANDS  V 
THE  DEVIL  is  a  rc 
tic  drama  of  the- 
Rebellion  starring  I 
Cagney  and  Don  M 
(left).  It  was  mac 
Ireland  by  Tony  Fil 
association  with  Pj 
baker,  Inc. 


,  February  13,  1959 


Motion  Picture  Daily 


7 


'ith  29  Top  Films 


AKED  MAJA,  starring  Ava  Gardner  and  Anthony  Franciosa,  was  produced 
inirama  and  Technicolor  by  Goffredo  Lombardo  for  Titanus  Films. 


ALIAS  JESSE  JAMES  returns 
most  successful  comedies.  Hope 


Hope  to  the  setting  of  some  of  his 
)  produced  the  DeLuxe  Color  film. 


PORK  CHOP  HILL  is  a  war  drama  from  Melville  Productions.  It 
stars  Gregory  Peck,  shown  in  the  tense  scene  above. 


THE  WONDERFUL  COUNTRY  is  an  MPL  production 
photographed  in  Technicolor  and  starring  Robert  Mitchum. 


TL'S  DISCIPLE  stars  Kirk  Douglas  and  Burt  Lancaster  in  the  Hecht- 
ister  presentation  of  the  George  Bernard  Shaw  play. 


A  HOLE  IN  THE  HEAD  is  a  Sincap  Producti 
way  comedy.  Frank  Capra  produced  and  direc 
tra  and  Carolyn  Jones  are  pictured  above. 


le  Broad- 
ink  Sina- 


t!S5,  NO.  30 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  FEBRUARY  16,  1959 


TEN  CENTS 


TOR1AL   PreSS  Book  tO  Promote  #OsCCir'  Night    Heineman  Says: 

£  s  Publicity        Locally  on  Way  to  Nation's  Exhibitors  UA  Confident; 

Has  Product 
To  Prove  It 


By  Sherwin  Kane 

American  Congress  of  Exhibi- 
on  several  occasions  following 
extended  meetings  has  sum- 
trade  press  representatives  to 
ere  presumed  to  be  press  con- 
s  with  its  top  officials  or  its 
ted  spokesmen.  The  supposi- 
each  instance  was  that  a  com- 
undown  on  the  happenings  at 

Sgthy  meetings  would  be  given 
vsmen  and  that  they  would  be 
;  at  most  such  conferences,  to 
estions  and  receive  full  and 
jte  answers. 

was  not  the  case  after  the 
leetings  in  mid-December,  nor 
the  case  after  last  week's  ACE 
s  in  New  York. 

he  contrary,  in  both  instances, 
Js  or  their  spokesmen  had 
d  statements  which  were  given 
rters,  and  which,  though  in- 
;e,  ACE  officials  refused  to  am- 
i  addition,  reporters'  questions 
ed  to  any  subjects  not  included 
prepared  statements  were  un- 
d. 

net  result  in  both  instances 
jress  handout  limited  to  what 
fficials  want  the  industry  to 
bout  their  deliberations,  and 
more. 

;  press  protestations  against 
mingly  "star  chamber"  proce- 
ive  been  met  only  with  the 
tion  that  much  of  what  ACE 
or  proposes  to  do,  involves 
or  hitherto  unexplored  legal 
;  and  considerations.  Public 
nts  on  them  in  advance,  there- 
:  deemed  unwise, 
explanation  is  perfectly  valid 
e  subjects  and  for  the  limited 
of  time  it  should  require  to 
and  dispose  of  the  legal  con- 
ins  referred  to. 
is  not  justify  what  appears  by 
be  well  on  the  way  to  becom- 
)fficial  policy  of  concealment, 
t,  and  of  pre-censored  hand- 
best. 

needs  the  active  and  whole- 
support  and  cooperation  of 
t  body  of  American  exhibitors. 
CE's  own  best  interests  it 
put  a  stop  to  an  information 
f  the  kind  described.  It  owes 
id  frank,  continuous  disclosure 
ictivities  to  the  exhibitors  of 

through  their  trade  press. 
»ut  it,  misunderstandings  and 
lsuming  distractions  line  the 
ad. 


A  press  book  for  the  industry  sponsored  Academy  Awards  telecast-broadcast 
has  been  completed  under  the  direction  of  the  Motion  Picture  Association  of 
America  advertising  and  publicity  directors  committee,  and  a  copy  is  being 

  sent  to  every  exhibitor  in  the  U.  S. 

and  Canada  and  to  every  TV  and 
radio  station  presenting  the  program. 

A  copy  of  the  press  book  also  will 
be  included  in  every  special  promo- 
tion kit  which  is  being  made  avail- 
able on  order. 

The  cover  of  the  eight-page  press 
book  urges  exhibitors  to  "Put  the 
Spotlight  on  'Oscar'  Night,"  April  6, 
when  the  105-minute  program  will  be 
on  NBC-TV  and  radio  and  Canadian 
Broadcasting,  uninterrupted  by  a 
( Continued  on  page  2 ) 


Ask  High  Court  Rule 
On  Md.  Competition 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  15.  -  The 
Supreme  Court  has  been  asked  to 
rule  that  a  Rockville,  Md.  theatre  is 
not  in  competition  with  downtown 
Washington  first-run  theatres. 

The  case  was  brought  by  Orbo 
Theatre  Corp.,  operator  of  the  Villa 
theatre  in  nearby  Rockville.  Orbo 
charged  that  the  eight  major  distribu- 
tors refused  to  give  first-run  films  to 
the  Villa  because  they  felt  it  was  in 
competition  with  the  downtown 
houses.  Maintaining  that  it  was  not  in 
competition  with  the  Washington 
theatres  and  had  been  unjustifiably 
(Continued  on  page  4) 

Selznick  Sues  Loew's 
On  Old  Vanguard  Films 

SANTA  MONICA,  Feb.  15.  -  In 
Superior  Court  here  Friday,  David  O. 
Selznick  filed  suit  against  Loew's  Inc. 
asking  the  court  to  impress  an  amount 
equalling  one  half  of  the  earnings 
of  a  group  of  Selznick  films  which 
the  producer  feels  will  yield  the  de- 
fendant $2,000,000  when  shown  on 
TV  or  in  houses  using  other  than 
standard  size  film. 

The  claim  is  based  on  a  contract 
between  Vanguard  Films,  a  Selznick 
company,  liquidated  in  1951  and 
M-G-M. 


'Oscar'  Nominations  for 
Short  Subjects  Listed 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  ^.-Nomina- 
tions for  the  31st  annual  short  sub- 
jects awards  of  the  Academy  of  Mo- 
tion Picture  Arts  and  Sciences  were 
announced  by  George  Stevens,  presi- 
dent. A  special  short  subjects  nomina- 
(Continued  on  page  2) 


m 

William  Heineman 


Flick  Asks  Calm  Study 
Of  N.Y.  Censor  Bills 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Feb.  15.  -  The 
motion  picture  industry  would  do 
well  to  study  "dispassionately"  the 
three  bills  on  theatre  licensing  and 
distributor  -  exhibition  advertising 
which  will  be  the  subject  of  a  public 
hearing  by  the  Joint  Legislative  Com- 
mittee on  Offensive  and  Obscene 
(  Continued  on  page  4) 


Dallas  WOMPI  to  Mark  7th  Year; 
Johnston  to  Speak  at  Industry  Fete 

Special  to  THE  DAILY 

DALLAS,  Feb.  15.-The  Women  of  the  Motion  Picture  Industry  of  Dallas 
will  celebrate  its  seventh  anniversary  in  May  with  "A  Salute  to  Big  D— The 
Motion  Picture  Capitol  of  the  Southwest,"  it  was  announced  by  president 
Verlin  Osborne.  Speaker  for  the  anni- 
versary banquet,  which  has  been  set 
for  May  13  in  the  Sheraton  Hotel,  will 
be  Eric  Johnston,  president  of  the  Mo- 
tion Picture  Association  of  America. 

"In  selecting  the  theme  for  the  af- 
fair," Miss  Osborne  stated,  "we  want- 
ed the  Southwest,  and  particularly  Dal- 
las, to  be  aware  of  how  important  the 


motion  picture  industry  is  in  this  area. 
It  will  be  an  all-industry  salute  and  we 
anticipate  the  attendance  of  every  per- 
son employed  in  the  motion  picture 
industry  in  the  Southwest,  as  well  as 
State,  civic  and  local  dignitaries." 
Miss  Osborne  announced  the  follow- 
(Continued  on  page  3) 


Convention  Told  Line-Up 
Is  Finest  in  History 

From   THE  DAILY  Bureau 

LOS  ANGELES,  Feb.  15.  -  United 
Artists  is  confident  of  the  future  and 
is  expressing  its  confidence  by  meet- 
ing the  demand 
for  quality 
product,  Wil- 
liam J.  Heine- 
man,  UA  vice- 
president  i  n 
charge  of  dis- 
tribution, said 
here  today. 

Heine  man 
spoke  at  the 
opening  session 
of  the  com- 
pany's 40th  An- 
niversary sales 
convention.  The 

meeting,  held  at  the  Ambassador  Ho- 
(Continued  on  page  4) 

UA  Banking  Future 
On  'Global  Thinking1 

By  SAMUEL  D.  BERNS 

LOS  ANGELES,  Feb.  15.-United 
Artists  is  banking  its  future  plans  on 
purely  "global  thinking"  with  the  en- 
tire world  in  focus,  Arnold  Picker, 
United  Artists  vice-president,  in  charge 
of  foreign  distribution,  said  in  a  press 
conference  here. 

Joined  by  Max  Youngstein,  vice- 
(  Continued  on  page  4) 

Lider  Is  Re-Elected 
President  of  IENE 

Special  to  THE  DAILY 

BOSTON,  Feb.  15.-Edward  W.  Li- 
der was  re-elected  president  of  die 
Independent  Exhibitors,  Inc.,  of  New 
England,  unit  of  national  Allied,  at  its 
annual  meeting  here  last  week.  Other 
officers  include  Julian  Rifkin,  first  vice- 
(Continued  on  page  4) 


TELEVISION  TODAY— page  5 


Motion  Picture  Daily 


Monday,  February  1( 


PERSONAL 
MENTION 


MARTIN  S.  DAMS,  Paramount's 
assistant  director  of  advertising- 
publicity,  lias  arrived  in  Hollywood 
from  New  York. 

• 

Arnold  M.  Picker,  vice-president 
of  United  Artists  in  charge  of  foreign 
distribution,  has  returned  to  New  York 
from  Los  Angeles. 

• 

William  S.  Paley,  chairman  of  the 
board  of  directors,  Columbia  Broad- 
casting System,  left  here  on  Friday 
via  B.O.A.C.  for  Montego  Bay,  B.W.I. 
• 

James  C.  Riddell,  executive  vice- 
president  and  a  director  of  American 
Broadcasting-Paramount  Theatres,  left 
here  at  the  weekend  for  the  Coast, 
with  a  Friday  stopover  in  Detroit  for 
conferences  at  Station  WXYZ. 
• 

Paul  N.  Lazarus,   Jr.,  Columbia 
Pictures  vice-president,  left  New  York 
over  the  weekend  for  the  Coast. 
• 

Morris  Lefko,  vice-president  of  the 
Michael  Todd  Co.  in  charge  of  sales, 
left  here  on  Friday  for  Los  Angeles. 
• 

Bernard  M.  K amber,  Hecht-Hill- 
Lancaster  advertising-publicity  direc- 
tor, was  married  in  Honesdale,  Pa.,  on 
Saturday  to  Helen  Taft. 

Expect  500  to  Attend 
Texas  Drive-In  Meet 

Special  to  THE  DAILY 

DALLAS,  Feb.  15.-Some  500  thea- 
treinen  are  expected  to  begin  registra- 
tion here  tomorrow  at  the  Hotel  Adol- 
phus  for  the  annual  convention  of  the 
Texas  Drive-in  Theatre  Owners'  Ass'n. 
Headquarters  will  be  in  the  Regency 
Room  of  the  hotel  with  smaller  areas 
set  aside  for  panel  discussion  groups 
during  the  three-day  affair. 

A  convention  sidelight  will  be  a 
luncheon  tomorrow  honoring  Edwin 
Tobolowsky,  general  counsel  for  the 
drive-in  group. 


'Oscar' Night   Guinness  to  Head 


( Continued  from  page  1 ) 
single  commercial.  In  addition,  many 
exhibitors  arc  banding  together  lo- 
cally and  regionally  to  buy  up  local 
spots  before  and  after  the  Oscar  pro- 
gram in  order  to  disassociate  it  com- 
pletely with  commercials.  Suggestions 
for  such  a  procedure  are  presented  in 
the  press  book. 

The  book  contains  a  page  of  ex- 
pressions from  key  exhibitors  testify- 
ing to  the  wide  public  interest  and 
business  benefits  generated  by  the 
industry-sponsored  1958  Awards  pro- 
gram. It  gives  reasons  why  it  is  the 
industry's  "biggest  annual  public  rela- 
tions event"  and  why  the  individual 
exhibitor  should  identify  himself  with 
it. 

There  are  suggestions  for  promoting 
the  telecast  locally,  suggested  news- 
paper stories  and  editorials,  and  ideas 
for  theatre-TV  cooperation.  Ads  and 
ad  slugs  of  many  kinds  and  sizes,  of 
course,  are  included  in  the  press  book. 

'Oscar'  Nominations 

( Continued  from  page  1 ) 
tions  committee,  headed  by  Hal  Elias, 
screened  cartoon  and  live  action  en- 
tries from  producing  units  throughout 
the  nation  and,  by  secret  ballot,  se- 
lected: 

Cartoon  subjects:  "Knighty  Knight 
Bugs,"  Warner  Bros.,  John  W.  Bur- 
ton, producer;  "Paul  Bunyan,"  Walt 
Disney  Productions,  Buena  Vista; 
"Sidney's  Family  Tree,"  Terrytoons, 
20th  Century-Fox,  William  M.  Weiss, 
producer. 

Live  Action  Subjects:  "Grand  Can- 
yon," Walt  Disney  Productions; 
"Journey  Into  Spring,"  British  Trans- 
port Films,  Lester  A.  Schoenfeld 
Films,  Ian  Ferguson,  producer;  "The 
Kiss,"  Cohay  Productions,  Continental 
Distribution  Inc.,  John  Patrick  Hayes, 
producer;  "Snows  of  Aorangi,"  New 
Zealand  Screen  Board,  George  Brest 
Associates;  "T  Is  For  Tumbleweed," 
Continental  Distributing  Corp.,  James 
A.  Lebenthal,  producer. 

News  Editors  Warned 
Of  Film  Censor  Moves 

Under  the  caption,  "The  Next 
Gored  Ox  May  Be  Your  Own,"  the 
100th  in  the  series  of  Compo  ads  in 
"Editor  &  Publisher,"  which  ap- 
peared Saturday,  warns  editors  that 
newspapers  may  not  be  immune  from 
attack  by  advocates  of  censorship 
which  are  pressing  for  legislation 
against  movies  and  other  media  in  at 
least  five  states. 

The  ad  points  out  that  "freedom 
cannot  be  limited  to  only  one  medium 
of  communications"  and  expresses  the 
hope  that  "as  the  press  speaks  up,  as 
we  know  it  will,  the  voice  of  freedom 
will  replace  the  voice  of  repression 
...  of  censorship  ...  in  the  land." 


U.K.  Tax  Delegation 

By  WILLIAM  PAY 

LONDON,  Feb.  11  (By  Air  Mail). 
Sir  Alec  Guinness  will  head  a  dele- 
gation of  film  actors  to  the  House  of 
Commons  on  Feb.  18  to  address  an  all- 
party  meeting  on  the  industry's  case 
for  the  abolition  of  the  Cinema  tax. 

The  industry  has  already  given  the 
Chancellor  of  the  Exchequer,  Heath- 
coat  Amory,  details  of  rising  costs  and 
falling  attendances  in  graphic  form. 
Despite  the  halving  of  the  tax  last 
year,  giving  relief  to  the  industry  of 
£  14,500,000  a  year,  smaller  cinemas 
have  continued  to  close. 

It  is  estimated  that  the  present  yield 
of  the  tax  is  £10,000,000  annually, 
approximately  one-eighth  of  gross  box- 
office  receipts.  And,  complains  the  in- 
dustry, the  cinema  is  now  the  only 
form  of  entertainment  subject  to  tax. 

In  addition  to  receiving  the  delega- 
tion, Members  of  Parliament  will  be 
shown  a  15-minute  film  which  demon- 
strates the  effect  of  the  tax  on  dif- 
ferent sections  of  the  industry.  It  in- 
cludes excerpts  from  "Dunkirk,"  "A 
Night  to  Remember"  and  "The 
Horses'  Mouth." 


Production  Staff  for 
'Oscar  Show'  Listed 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  15.-Members 
of  the  production  staff  for  the  31st  an- 
nual Motion  Picture  Academy  Awards 
were  announced  at  the  weekend  by 
program  committee  chairman  Valen- 
tine Davies.  The  "Oscars"  will  be  pre- 
sented during  the  ceremonies  on  the 
NBC-TV  and  NBC  Radio  Networks, 
Monday,  April  6  ( 10:30  P.M.  to  12:15 
A.M.,  EST). 

Lionel  Newman  is  music  director; 
his  staff  includes  Vincente  Minnelli, 
Bob  Sidney  (staging),  Bobby  Heifer 
(music  supervisor),  Murray  Gerson 
(assistant),  Charles  Henderson  (vocal 
music  director),  and  Sammy  Cahn 
( special  lyrics ) . 

Joe  Parker  is  stage  director,  John  De 
Cuir  art  director.  Designer  Edith  Head 
is  costume  consultant. 


Urge  ACE  Chairmen 
To  Aid  Compo  Drive 

S.  H.  Fabian,  in  behalf  of  the  ACE 
executive  committee,  has  sent  a  let- 
ter to  all  ACE  area  co-chairmen,  urg- 
ing them  to  enlist  exhibitor  support 
for  the  Compo  dues  drive,  which 
opens  today.  Meetings  will  be  held 
today  in  all  exchange  areas  and  ACE 
chairmen  are  asked  to  participate  and 
give  the  drive  their  support. 

Although  Compo  has  been  given 
responsibility  for  11  -projects  which 
had  been  included  in  both  the  ACE 
and  Compo  programs,  there  has  been 
no  change  in  Compo's  annual  dues. 


Warner  Is  Laud 
By  Sen.  Humphr 


From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  15.-Sc 
Humphrey  (D.,  Minn.)  has  pa 
bute    to    Warner    Brothers  Pic 
president  Jack  L.  Warner  in  co 
tion  with  Jack  L.  Warner  Wee  i 

"More  perhaps  than  any  othe| 
ing  man,  Jack  L.  Warner  has 
tributed  to  the  development  am 
vancement  of  this  great  mediur5 
motion  pictures,  Humphrey  toll 
Senate. 

Humphrey  said  he  believed 
were  few  industries  which  hac 
monstrated    their    devotion  to! 
American  people  "more  abunc 
and  more  continuously"  than  thi| 
industry.  There  have  been  few, 
public-spirited   causes  in  whicl| 
industry  and  its  leaders  have 
operated,  he  added. 

Sees  World's  Peoples  'Stirre( 

Turning  to  Warner,  Humphre 
that  much  of  the  credit  of  bri  j 
sound  to  the  screen  could  hi 
tributed  to  him  and  that  W) 
Brothers  Studios  have  produc 
wide  range  of  films  which 
stirred  the  American  people  ani 
diences  throughout  the  world, 
ticularly,  he  said,  they  have  pro 
many  patriotic  films  high-Ill 
great  American  ideals  and  hisl 
moments,  and  "their  contributi 
the  understanding  of  the  Am<i 
tradition  of  liberty  is  beyond 
lation." 


Fox  Confirms  Plans 
On  Stereo  Sound 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  15.  - 
complete  use  of  the  full  qualit 
stereophonic  sound  in  Cinema 
motion  pictures— with  particula 
phasis  on  the  "surround" 
sound  track  on  each  piece  of 
was  announced  by  Carl  W.  Fa 
head  of  the  20th  Century-Fox 
Department.  The  announcemen 
firmed  a  story  first  printed  ir 
tion  Picture  Daily  Feb.  4 

Planned  for  Coming  Prodi 

Faulkner,  pointing  out  that 
than  one-third  of  the  nation's 
tres  are  equipped  with  Cinema 
equipment  and  full  four-speaker 
systems,  said  that  forthcoming 
Fox  pictures  would  take  full  ; 
tage  of  the  surround  strip  for 
ground  scores,  special  sound 
and  off-stage  atmosphere  souni 

He  reiterated  that  all  201 
CinemaScope  productions  cm 
scheduled  for  production  will  b 
in  full  three  channel  stereo] 
sound,  and  said  that  any  report 
contrary  is  "completely  false.' 


]  0 


Years  of  skilled 
Craftsmanship  in 
Feature  Trailer 
Production... 
available  for  your 

/w  SPECIAL 
ANNOUNCEMENT  FILMS 

Custom  Produced 
ly  the  hand  of  experience/ 

NATIONAL  SCREEN  SERVICE 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman, 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington.  J.  A.  Otten.  National  Press  Club, 
ington,  D.  C.J  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Editor;  William  Pay.  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Ho] 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr..  Vxe-President ;  Theo  J.  Sullivan,  Vic 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
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r 


February  16,  1959 


Motion  Picture  Daily 


Has  Group 


Continued  from  page  1 ) 
jmittees  which  will  handle  ar- 
]nts  for  the  special  occasion: 
»ce  Folsom,  Interstate  Circuit, 
I  general  chairman;  R.  J. 
ifcD,  Interstate  Circuit,  exhibitor 
\;  W.  B.  Williams,  Twentieth 

Fox,    distributor  chairman. 

ee   chairmen    working  with 

jlsom  will  be  WOMPI's  Susie 

,  Lorena  Cullimore,  Ora  Dell 

ind  Betty  Bibb. 
,'ntire  celebration  of  the  Dallas 
seventh  anniversary  is  under 
|>nal  direction  and  supervision 

vlelba  Marten,  first  vice-presi- 
executive  program  chairman. 

tor  Merger  Study; 
Unions  Opposed 

)om  THE  DAILY  Bureau 

YWOOD,  Feb.  15.  -  The 
1  of  the  Screen  Actors  Guild 
directors  that  a  thorough 

made  of  feasibility  of  merg- 

ruild  and  the  American  Fed- 
p  Radio  and  Television  Art- 
|  to  develop  possible  merger 

olving  all  actors'  unions  was 
by  more  than  95  per  cent 
j  AG  membership  in  a  secret 
urendum,  it  was  disclosed  in 
,  elligence  report  at  the  week- 

t  Equity,  AGMA  and  the 
xtras  Guild,  who  were  in- 


Honor  Dore  Schary  for 
Inter-Group  Activities 

Producer  Dore  Schary  was  honored 
by  the  Metropolitan  Council  of  B'nai 
B'rith  lodges  at  a  covenant  breakfast 
in  tribute  to  his  inter-group  activities, 
in  the  grand  ballroom  of  the  Roosevelt 
Hotel  here  yesterday.  Six  hundred 
members  and  guests  of  the  Council  and 
B'nai  B'rith  lodges  of  Manhattan  at- 
tended the  ceremony.  The  host  for  the 
occasion  was  Cinema  Lodge,  the  enter- 
tainment and  allied  industries  unit  of 
B'nai  B'rith. 

Highlight  of  the  affair  was  the 
presentation  of  a  scroll  by  Alfred  W. 
Schwalberg,  first  president  of  Cinema 
Lodge,  to  Schary.  It  read:  "The  Man- 
hattan lodges  of  the  Metropolitan 
Council  of  B'nai  B'rith  take  pride  in 
paying  tribute  to  Dore  Schary  for  his 
inspiring  and  courageous  leadership  on 
behalf  of  intergroup  understanding  in 
the  field  of  motion  pictures  and  the 
legitimate  theatre." 

vited  to  participate  in  the  proposed 
study  of  various  forms  of  merger  of 
the  Four-A's,  indicated  reluctance 
on  their  part  to  join  the  study  through 
"impartial  research  organizations 
which  are  not  able  to  comprehend 
the  many  idiosyncracies  of  our  various 
jurisdictions." 

Equity  and  AGMA  plan  to  con- 
tinue their  own  merger  negotiations 
and  expressed  hope  SAG  and  AFTRA 
will  find  a  plan  for  merger  in  order 
that  merger  of  Four  A-'s  branches 
might  be  better  accomplished. 


Ready  'Ben-Hur'  for 
Premiere  in  Fall 

Plans  for  a  fall  premiere  of  M-G-M's 
"Ben-Hur"  are  moving  ahead,  follow- 
ing the  recent  studio  visit  by  president 
Joseph  R.  Vogel  to  see  four  hours  of 
the  film  in  rough  cut,  the  company  said 
at  the  weekend. 

At  the  same  time  it  was  reported  that 
Oscar  A.  Doob  is  returning  to  the 
company  to  work  on  the  special  cam- 
paign for  launching  the  film.  Doob  was 
formerly  advertising-publicity  head  for 
Loew's  Theatres  and  more  recently 
handled  special  assignments  in  the 
M-G-M  publicity  department. 

He  and  Dan  Terrell,  M-G-M  Eastern 
publicity  manager,  will  go  to  California 
March  2  for  meetings  with  Howard 
Strickling,  M-G-M  ad-publicity  direc- 
tor; Clark  Ramasy,  Morgan  Hudgins, 
and  the  studio  publicity  and  advertis- 
ing staffs.  Hudgins  continues  his  spe- 
cial assignment  on  the  picture  after 
handling  publicity  in  Rome  during 
production. 

Editing  of  the  film  will  be  continued 
by  Sol  C.  Siegel,  vice-president  in 
charge  of  production,  and  William 
Wyler,  director,  when  the  latter  returns 
to  the  Culver  City  studio  on  March  2 
from  Rome. 


Johnston,  Freeman 
Again  Head  MPA 


From  THE  DAILY  Bureau 

LOS  ANGELES,  Feb.  15.-Eric  A. 
Johnston  and  Y.  Frank  Freeman  were 
unanimously  re-elected  president  and 
board  chairman,  respectively,  of  the 
Association  of  Motion  Picture  Pro- 
ducers at  the  annual  meeting  here. 
Other  officers,  all  re-elected,  are:  B.  B. 
Kahane,  vice-president;  Steve  Broidy, 
vice-president;  Charles  S.  Boren,  ex- 
ecutive vice-president;  and  James  S. 
Howie,  secretary  and  treasurer. 

Officers  of  Central  Casting  Corpora- 
tion were  also  elected  at  the  meeting 
and  are  as  follows:  Y.  Frank  Freeman, 
president;  Morris  Weiner,  vice-presi- 
dent and  chairman  of  the  board; 
Charles  S.  Boren,  executive  vice-presi- 
dent, and  James  S.  Howie,  secretary 
and  treasurer. 

The  Central  casting  board  of  direc- 
tors is  the  same  as  that  of  AMPP. 


'Spy'  to  Fine  Arts 

"The  Two-Headed  Spy,"  Columbia 
release,  will  have  its  New  York  pre- 
miere at  the  Fine  Arts  Theatre  on 
Monday,  Feb.  23. 


'Beauty"  Sets  Records 

CHICAGO,  Feb.  15.-Walt  Disney's 
"Sleeping  Beauty"  set  two  all-time 
records  at  the  State-Lake  Theatre  here 
on  its  opening  last  Thursday,  theatre 
officials  said.  The  take  of  about  $15,000 
for  the  day  was  the  best  for  a  single 
day  in  the  theatre's  history,  and  the 
number  of  admissions  was  the  highest 
ever.  Latter  were  over  12,000. 


FIRST  TWO  ENGAGEMENTS 

"MIRACLE  of  SAINT  THERESE" 

IN  ENGLISH 
A  FILM  OF  RARE  AND  DIVINE  INSPIRATION 


UPTOWN,  UTICA;  BIGGEST  GROSS  IN  2  YEARS 

$6000 

FOSTER,  YOUNGSTOWN 

ALL  HOUSE  RECORDS  BROKEN 
7  DAYS  $4000 


ELLIS  FILMS 


INC..  1501  BROADWAY,  NEW  YORK  CITY 


TEL.:  LO  3-5457 


4 


Motion  Picture  Daily 


Monday,  February  It. 


Five  More  Ohio  Cities 
Drop  Admissions  Tax 

Compo  s  continuing  survey  of  state 
and  local  admission  taxes  reveals  that 
five  more  Ohio  cities— Ashtabula,  Kent, 
Sidney,  Steubenville  and  Wooster— 
have  repealed  their  local  3  per  cent 
admission  taxes  within  the  past  year, 
Charles  E.  McCarthy,  Compo  informa- 
tion director,  reported  at  the  week- 
end. The  number  of  Ohio  commu- 
nities imposing  local  admission  taxes 
has  dropped  from  56  to  approximately 
40  in  the  last  two  vears. 


UA  Confident 


( Continued  from  page  1 ) 
tel,  was  presided  over  by  James  R. 
Velcle,  general  sales  manager. 

"Despite  competition  and  changing 
markets,  theatrical  motion  pictures 
still  stand  as  the  world's  first  line  of 
entertainment,"  the  UA  executive  said. 
"To  sustain  and  strengthen  the 
medium  by  distributing  the  best  pos- 
sible films  will  continue  to  be  the 
first  order  of  business  at  UA." 

The  convention  is  being  held  to 
map  distribution  of  the  company's 
1959  product  and  began  today,  ex- 
actly eight  years  to  the  day  after  the 
Arthur  B.  Krim— Robert  S.  Benjamin 
management  team  took  over  lead- 
ership of  UA.  Heineman  was  a  mem- 
ber of  that  team. 

Calls  UA  "Number  One  Source' 

Heineman  told  the  meeting: 
"United  Artists  today  is  the  industry's 
number  one  source  of  quality  prod- 
uct. This  is  a  fact  and  we  have  the 
pictures  to  prove  it.  Our  feature  line- 
up for  the  coming  year  is  not  only 
the  best  in  the  company's  history.  It 
matches  the  finest  one-year  program 
that  the  industry  has  ever  seen. 

"Our  Fortieth  Anniversary  release 
schedule  represents  an  investment  of 
more  than  $65,000,000.  It  presents  a 
minimum  of  29  'blockbusters,'  along 
with  supplementary  quality  films.  It 
features  a  superb  array  of  stars,  crea- 
tive artists  and  pre-sold  properties. 
The  challenge  that  faces  us  is  to  see 
that  this  tremendous  release  program 
reaches  the  widest  possible  audience." 

Ask  High  Court 

(Continued  from  page  1) 
deprived  of  first-run  features,  Orbo 
asked  $220,000  triple  damages. 

The  District  Court  turned  down 
Orbo's  plea  and  the  appellate  court 
upheld  the  lower  court  judgment. 
Orbo  then  brought  the  case  to  the 
high  court,  on  the  grounds  that  the 
lower  courts  should  have  "reviewed 
the  facts." 


UA  Banking  Future  on  'Global  Thinkin 


SALES  EXECUTIVE 

Long  associated  in  the  domestic  and 
foreign  fields  with  established  world 
wide  contacts.  Both  Motion  Pictures 
and  Television.  Write  for  full  details. 
Box  217,  Motion  Picture  Daily,  1270 
Sixth  Ave.,  N  Y.  20. 


( Continued  from  page  1 ) 
president;  Roger  Lewis,  director  of  ad- 
vertising and  publicity,  and  Robert 
Blumofe,  vice-president  in  charge  of 
West  Coast  operations,  in  the  UA  of- 
fices at  the  Goldwyn  Studios,  Picker 
reported  on  the  growth  of  UA  over  the 
past  eight  years,  and  its  accomplish- 
ments in  establishing  outlets  around 
the  globe  that  now  play  100  per  rent 
of  the  company's  product. 

Foreign  grosses  of  UA  for  the  first 
nine  weeks  of  1959  are  running  20  per 
cent  ahead  of  those  for  the  comparable 
period  in  1958  which  was  the  com- 
pany's best  year  overseas,  he  pointed 
out. 

Emphasizes  Stars  'Promotion' 

Global  planning  is  a  basic  factor  on 
the  promotional  side  of  the  sales  ef- 
fort. Picker  stated,  citing  names  like 
Frank  Sinatra,  Kirk  Douglas,  Susan 
Hayward,  Alec  Guinness  and  Stanley 
Kramer  for  their  participation  in  visits 
to  foreign  countries  and  film  festivals 
to  exploit  and  promote  their  respective 
productions.  Picker  said  this  has  a 
double  edge  effect,  not  only  for  the 
launching  of  important  films,  but  for 
the  good-will  relations  that  it  creates 
for  our  State  Department  in  the  vari- 
ous countries  visited. 

Viewing  global  grosses  for  films,  like 
"The  Vikings,"  with  a  potential  return 
of  $14  to  $15  million,  Picker  said  the 
day  will  come  when  more  money  will 


come  from  foreign  than  domestic  out- 
lets. The  only  major  problem  affecting 
our  foreign  grosses  is  the  changing  rate 
of  exchange,  Picker  added.  He  report- 
ed that  the  company  now  owns  ex- 
changes in  75  per  cent  of  the  foreign 
territories,  while  others  are  franchisee!. 
Youngstein     embellished    on  the 


Arnold  Picker      Max  Youngstein 


global  aspect,  reporting  that  the  com- 
pany has  increased  its  promotional 
manpower  and  promotional  expendi- 
tures, internationally,  by  25  per  cent 
during  the  past  year,  the  greatest  in 
its  40-year  history.  Close  to  $9,000,000 
was  spent  last  year  for  promotion,  and 
the  gross  sales  figure  for  1958  reached 
in  excess  of  $82,000,000-$  12,000,000 
more  than  any  time  in  the  company's 
40-year  history,  Youngstein  stated  to 
substantiate  his  point. 

"We  do  not  treat  our  foreign  de- 
partment like  a  step-child.  We  look 


upon  it  as  an  integrated  unit 
operation,"  Youngstein  pointed 

"We  will  top  everything  in 
power  and  promotion  money  thi 
and  will  continue  our  policy  of  ii 
ing  our  trade  paper  advertising 
with  each  succeeding  year,"  Y| 
stein  continued. 

At  the  same  time  Youngstein 
as  "disgraceful"  ad-publicity  pei 
firings  now  taking  place  in  the  ini 
He  challenged  statements  by 
companies  claiming  to  increase 
promotion  expenditures  for  fif 
the  same  time  they  are  reducinj 
staffs. 

"Announcements  about  app 
tions  for  higher  expenditures 
nothing  unless  the  company 
required  manpower  to  create 
and  then  to  go  out  and  imp: 
them,"  he  declared. 

Regarding  modest  budget 
Youngstein  said  the  company  v 
terested  in  "idea  films"  like 
Giant  Step"  and  "Rabbit  Tr;i 
"Marty"-type  pictures.  "We  are 
terested  in  second  feature  pi 
pictures,"  Youngstein  stated. 

In  conclusion,  Youngstein  saic 
believe  in  having  a  blue  print  <  | 
lease  schedule  that  allows  for 
promotion  and  exploitation;  to  S( 
well  enough  in  advance  for  sal 
promotional  preparation,  withe 
gaging  in  last  minute  pres:' 
selling." 


Asks  Calm  Study  of  Film  Bills  Reelect  Lid 


( Continued 

Material,  at  the  Hotel  Roosevelt,  New 
York,  Feb.  26.  In  framing  a  "rebuttal," 
the  industry  should  so  "calmly  and 
unemotionally,  recognizing  the  signi- 
ficance of  the  fact  an  established  leg- 
islative committee,  composed  of  able 
and  serious-minded  men,  has  proposed 
the  measures,  in  the  belief  they  are 
desirable.  The  committee  is  holding 
a  hearing  to  examine  the  bills  and  to 
give  all  who  desire  an  opportunity  to 
testify,  pro  or  con." 

This  opinion  was  expressed  late 
Friday  by  Dr.  Hugh  M.  Flick,  former 
director  of  the  motion  picture  divi- 
sion, State  Education  Department, 
and  presently  executive  assistant  to 
State  Education  Commissioner  James 
E.  Allen,  Jr. 

Cites  DAILY'  Editorial 

Characterizing  an  editorial  on  the 
legislation,  which  appeared  in  Mo- 
tion Picture  Daily  issue  of  Feb.  11, 
as  "a  carefully  written,  thoughtfully 
developed  and  clear  presentation  of 
one  side  of  the  question,"  Flick  ob- 
served that,  as  with  all  controversial 
matters,  "there  are  also  two  sides 
here." 

The  bills,  in  the  drafting  of  which 
he  had  no  part,  represented  a  "tight- 
ening of  control  on  distributor  and  ex- 
hibitor advertising"  but  he  was  not 
particularly  concerned  with  their  de- 
tails. 

"Philosophically,"  commented  Flick, 
"we  must  ask  ourselves  why  these 


from  page  1 ) 

and  other  pending  bills— like  those  on 
juvenile  delinquency— have  been  in- 
troduced: whether  they  do  not  rep- 
resent legitimate  efforts  by  serious 
legislators— the  representatives  of  the 
public  to  regulate  or  curb  undesirable 
trends  in  modern  society." 

"Why,"  he  asked,  "would  members 
of  the  joint  legislative  committee 
bring  down  upon  themselves  the 
strong,  if  mistaken,  disapproval,  of 
the  film  industry,  unless  they  honest- 
ly believed  the  proposed  bills  are  in 
the  public  interest  and  welfare?  What 
other  motives  could  they  have." 

Points  to  TV  Bill 

Stressing  confidence  in  the  intent 
of  major  elements  in  the  film  industry 
and  of  most  theatre  operators,  Flick- 
did  not  think  theatres  the  chief  tar- 
get of  legislation.  Another  bill  agen- 
dated  for  the  hearing  provides  state 
licensing  of  television  programs  ex- 
cept current  events,  news  and  sports, 
he  pointed  out. 

If  theatres  or  the  motion  picture  in- 
dustry "is  affected,  the  aim  of  the 
bills'  sponsors  is  to  strengthen  both, 
by  eliminating  abuses— an  effort  in 
which  both  of  the  former  should  plav 
a  constructive,  cooperative  role."  It 
would  not  be  "by  pounding  the  table 
or  pleading  the  First  Amendment," 
Flick  declared,  and  added: 

"Let  both  sides  recognize  the  sin- 
cerity of  the  other;  let  there  be  a 
meeting  of  minds." 


( Continued  from  page  1 
president;  Edwin  J.  Fedeli, 
vice-president;  Henry  Gaudet, 
tary;  and  Melvin  B.  Safner,  trc 
National  delegates  are  Rifkin, 
and  Nathan  Yamins. 

Board  members  include  Non 
Classman,  chairman,  and  W. 
Bendslev,  Ray  Feeley,  David  He 
Arthur  K.  Howard,  James  ( 
Frank  T.  Lepage,  Albert  B. 
Daniel  J.  Murphy,  Philip  D. 
berg,  Donald  McNally,  Ben 
berg,  Malcolm  Green,  Yamins 
Yanofsky  and  Edward  S.  Redstc 

'Anne'  Advance  So 
Now  Nears  $100,C 

An  advance  sale  nearing  the 
000  mark  has  been  reported  for 
Stevens'  "The  Diary  of  Anne 
which  will  have  its  premiere  ; 
served-seat  attraction  at  the  Rl 
ace  here  March  18. 

After  only  a  week  of  a  cr 
counter  sales  at  the  boxoffice  ; 
than  a  week  after  the  first  ma 
ad  appeared,  the  20th  Cent 
release  had  rolled  up  an  outs 
number  of  ticket  orders  and  sa! 
advance  is  already  the  highest 
film  ever  to  play  the  Palace, 
stated. 

Meanwhile,  RKO  theatres 
metropolitan  area  have  set  uj 
ties  to  accept  reserved  seal 
oorders  for  the  picture. 


[ay,  February  16,  1959 


Motion  Picture  Daily 


our  view  Television  Today 


.   matter  of  the   utilization  of 
i  vision  and  radio  networks  as 
urns  for  editorializing  came  in 
irther  and  intelligent  comment 
i  day  last  from  Edward  R.  Mur- 
the  CBS  TV  and   radio  corn- 
tor.  Considerable  weight  is  lent 
words  by  reason  of  the  urn- 
respected  position  he  holds  in 
Ration— if  not  in  the  world— as 
i  f  the   foremost  electronic  re- 
editors,    if    we    may    coin  a 

was  speaking  Thursday  on  the 
of  a  two-part  television  pro- 
in  the  series,  "The  Press  and 
ople."  Produced  at  WGBH-TV 
ton,  under  a  grant  for  the  Fund 
2  Republic,  Inc.,  the  series  is 
pted  by  Louis  Lyon  of  Har- 
Nieman  Foundation  for  Jour- 
.  The  specific  title  of  the  second 
Lv  telecast  was  "The  Respon- 
of  Television." 

• 

Murrow  made  the  point  the 
as  week  in  the  first  of  his  two 
lat  the  networks  should  editor- 
should  of  course  accept  full 
Ability  for  such  TV  editorials, 
.at  they  should  be  clearly  sep- 
from  the  news  content  of  any 
n.  With  that  view,  and  with 
ntention  that  television  is  in- 
proper  forum  for  editorial  ex- 
/J|n,  we  are  in  hearty  accord.  It 
^"jrtant,  we  feel,  that  television 
right  and  proper  place  among 
♦mmunications    media,  along- 
the  newspaper,  if  you  will, 
full  realization  of  that  position 
almost  automatically  the  as- 
on  of  an  editorial  viewpoint, 
tfully  and  carefully  rendered, 
are  further  in  accord  with  the 
V  points  that  the  networks  make 
ter  effort  to  editorialize,  and 
|  TV  editorial  should  be  clear- 
jled  for  what  it  is,  and  should 
ponsored.  That  last  is  of  the 
I  importance,  since  it  would 
fly  be   a  serious   mistake  for 
Insor  of  a  program,  a  company 
a  product   for  sale   to  the 
,,    public,  to  take  sides  in  what 
)|  }rily  would  be  a  controversial 
Inevitably,  some  among  the 
would  not  take  kindly  to  the 
f  view  expressed  on  the  issue 
noment,  and  not  take  kindly,  as 
:,  to  the  product  said  sponsor 
-j  .lug  to  sell.  From  the  sponsor's 
if  view,  sponsorship  of  editorial 
nt,  as  such,  would  be  foolhardy 
disastrous. 

onnection  with  the  matter  of 
issemination  via  television,  Mr. 
i  makes  the  interesting  point, 
ich  bears  watching,  that  a  lack 
ires  sometimes  forces  the  most 
nt  news  story  into  a  secondary 
i,  while  good  pictorial  mate- 
1  elevate  a  second-rate  story 
op  spot.  That  is  a  mistake,  he 
md  we  agree.  He  cited  last 
By  the  grave  danger  in  mixing 
d  editorial  comment  on  the 


if* 

L.  H.  Goldenson 


Creativeness  in  Advertising 
Is  Urged  by  Goldenson 

Special  to  THE  DAILY 

BIRMINGHAM,  Ala.,  Feb.  15.— The  creativeness  of  American  industry, 
which  is  so  important  a  factor  in  keeping  the  United  States  expanding  and 
our  standard  of  living  moving  ever  higher  "must  be  matched  by  equal  creative- 
ness by  busi- 
ness executives 
and  the  adver- 
tising men  and 
women  who  will 
market  and  sell 
these  products," 
Leonard  H. 
Goldenson, 
p  r  e  sident, 
A  m  e  r  i  c  a  n 
B  r  o  adcasting- 
Paramount 
Theatres,  Inc., 
said  last  night 
in  an  address  at 

the  Birmingham  Advertising  Club's 
Annual  Award  Banquet.  Goldenson 
and  Oliver  Treyz,  ABC  Television 
president,  were  honored  guests  for  the 
occasion. 

"Only  through  the  creativeness  of 
advertising,"  Goldenson  said,  "will  it 
be  possible  for  the  masses  of  our 
people  to  enjoy  to  the  fullest  the  new 
products  that  the  fertile  minds  of  our 
technicians  will  turn  out  in  increasing 
supply.  For,  unless  these  products  can 
be  mass  marketed,  their  cost  of  pro- 
duction will  keep  them  far  out  of 
reach  of  the  average  consumer." 

The  cornerstone  of  AB-PT's  exis- 
tence, and  of  its  various  subsidiaries 
including  ABC  Television,  is  artistic 
creativity,  Goldenson  noted.  But 
without  the  creative  business  execu- 
tive, the  efforts  of  the  artists  who 
produce  "the  product  we  see— enter- 
tainment—would  not  be  enough  to 
achieve  business  success.  Our  crea- 
tive artists  and  our  creative  business 
executives  must  and  do  work  together 
as  a  team,  each  helping  the  other 
create  new  concepts  and  to  make 
them  a  reality." 

Young  people  particularly,  Golden- 
son said,  "have  the  freshness,  the 
vitality  and  the  mental  agility  to  move 


firmly  ahead  in  meeting  the  new  chal- 
lenges of  today." 

With  American  society  constantly 
changing,  he  continued,  new  methods 
are  required  to  achieve  them.  "Young 
people,  whose  ideas  and  methods  of 
operations  are  not  rooted  in  the  con- 
ventions and  successful  patterns  of 
the  past,  can  establish  and  tackle 
these  new  goals  with  a  freshness  of 
vision." 

Treyz  told  the  gathering  that  tele- 
vision "station-starvation"  in  Birming- 
ham, and  other  markets  such  as  Louis- 
ville, Syracuse,  Rochester  and  Shreve- 
port,  which  have  only  two  TV  chan- 
nels, "takes  its  toll  on  the  whole 
nation."  In  addition  it  depresses  busi- 
ness and  deprives  viewers  of  many 
top  network  programs  in  the  market 
itself,  he  said. 

Sees  Benefits    Beyond  Reach' 

National  advertisers,  Treyz  said, 
today  enjoy  greater  efficiency,  greater 
audience  delivery  and  impact  as  a 
direct  result  of  ABC-TV's  new  stature 
in  the  markets  where  it  competes. 
"But  so  far  as  Birmingham's  adver- 
tisers are  concerned,  these  benefits 
are  still  beyond  reach." 

A  television  network,  he  continued, 
"is  only  as  strong  as  the  sum  of  its 
affiliated  stations,  working  together  as 
a  team.  ABC-TV's  lack  of  a  live  affi- 
liate in  Birmingham  weakens  it  in 
its  ability  to  serve  its  advertisers,  sta- 
tions and  viewers  throughout  the  na- 
tion." 


same  program.  He  is  quite  obviously 
correct  in  that  view. 

In  connection  with  the  matter  of 
informational  telecasts,  an  interesting 
sidelight  emerges  in  the  report  that 
the  National  Association  of  Broadcast- 
ers has  asked  the  United  States  Su- 
preme Court  to  make  it  clear  that 
television  and  radio  broadcasters  can- 
not be  sued  for  libel  arising  from  poli- 
tical broadcasts  which  they  must  carry 
under  the  law.  The  case  is  that  of  a 
Farmers  group,  suing  WDAY,  Inc. 
The  case  is  on  appeal  from  the  Su- 
preme Court  of  North  Dakota,  which 
ruled  for  the  station.  It  is  to  be  hoped, 
and  assumed,  the  high  court  will  do 
likewise. 

— Charles  S.  Aaronson 


Series  on  England  Is 
Offered  to  TV  Stations 

"Topic,"  an  interview  type  televi- 
sion film  series  about  modern  Great 
Britain  and  her  people,  is  being  of- 
fered for  free  loan  to  TV  stations, 
starting  March  1,  through  the  regional 
offices  of  the  British  Information 
Services. 

The  13  quarter-hour  films  feature 
an  American  couple  abroad,  Joan  and 
Julius  Evans,  who  visit  many  sections 
of  Britain  and  meet  with  Britons. 


1ST  A  Elects  Bucher 

H.  I.  Bucher,  general  attorney  for 
National  Telefilm  Associates,  Inc.,  has 
been  elected  secretary  of  the  company, 
Ely  A.  Landau,  NTA  chairman  of  the 
board,  announced.  Before  joining  NTA 
three-and-one-half  years  ago,  Bucher 
was  associated  with  the  law  firm  of 
Connor,  Chopnick  and  Garrell,  special- 
ists in  entertainment  and  copyright 
law. 


Coca-Cola  to  Present 
TV  Specials  Series 

The  first  in  a  scries  of  TV  specials 
based  on  the  theme  "America 
Pauses  .  .  ."  will  be  presented  on  the 
CBS-TV  Network  on  Monday,  March 
30,  by  the  Coca-Cola  Co.  Entitled 
"America  Pauses  for  Springtime,"  the 
hour-long  presentation  will  feature 
Herb  Shriner  and  Marge  and  Gower 
Champion,  among  others. 

Barry  Wood,  who  produced  "Wide, 
Wide  World"  for  NBC,  will  be  execu- 
tive producer  of  the  Coca-Cola  pro- 
gram, which,  while  originating  in  New 
York,  will  feature  remote  pickups 
throughout  the  country.  Approximately 
189  stations  will  carry  the  program, 
which  will  make  extensive  use  of  video 
tape. 

Three  Magazines  Selected 

The  Coca-Cola  series  will  be  an  ex- 
ample of  magazine  ads  being  brought 
to  life  on  television.  Prior  to  each  pro- 
gram, Coca-Cola  will  place  double- 
page  color  spreads  using  the  same 
"America  Pauses  .  .  ."  theme  as  the 
TV  series.  "Life,"  "Saturday  Evening 
Post"  and  "Look"  are  among  the 
magazines  that  have  been  selected  for 
this  campaign. 

Rule  for  20th-Fox  in 
TV  Plagiarism  Suit 

From   THE  DAILY  Bureau 

LOS  ANGELES,  Feb.  15.-A  Los 
Angeles  Federal  Jury  has  ruled  in 
favor  of  20th  Century-Fox  against  the 
plaintiffs  in  a  $150,000  plagiarism 
suit  brought  against  the  film  corpora- 
tion. The  jury  unanimously  returned 
the  verdict  in  Judge  Harry  C.  West- 
over's  Court  against  writers  J.  Robert 
Bren  and  Gladys  Atwater,  who 
charged  that  the  "Devil's  Eye"  seg- 
ment of  the  "Broken  Arrow"  televi- 
sion series,  filmed  by  TCF-TV  in 
1957,  was  stolen  from  their  story  and 
screenplay   "Stolen  Face." 

One  of  39  Filmed  Episodes 

The  verdict  confirmed  the  defense- 
position  that  mere  assimilation  of  a 
number  of  items  of  public  domain 
material  does  not  in  itself  prevent 
the  use  of  other,  similar  public  do- 
main material.  The  story  "Devils  Eye" 
was  written  by  Harry  Kronman  and 
Milten  Rosen  with  screenplay  by 
Rosen.  It  was  one  of  39  segments 
filmed  by  TCF-TV  for  the  "Broken 
Arrow"  series. 


ON  EVERY  CHANNEL 


BROOKS 

COSTUMES 


■>-■■:■:■'■.  '■<:■■■■      -.yy -A-'- 


A  REPORT  FROM  THE  NATION'S  CAPIT 

A  message  of  vital  interest  to  the  entire  industry 
from  Senator  John  L.  McClellan... 


egg?  S^f 

***** 


CM"-  * 


j,w*rt  5'  1959 


*  f  to  arrange  Setiate  Sel 


a  to  a**— 6%  *>e  Senate  °  crating 
izen  ot  ^     it  uf     tlae  PreP 


"  AL  CAPONE". . .  one  o/'ffte  year's  raos£  important 
motion  pictures  will  be  available  soon  from  ALLIED  ARTIl 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  FEBRUARY  17,  1959 


TEN  CENTS 


ehronism' 

position  to 
asorship  in 
tisas  Mounts 

ie  Unit  Approves  Bill; 
Asks  Abolishment 


Special  to  THE  DAILY 

IAS  CITi7,  Feb.  16.  -  Opposi- 
film  censorship  in  Kansas  con- 
to  mount  over  the  weekend 

influential  "Kansas  City  Star" 
y  publishing  a  strong  editorial 
the  State  Board  of  Review 
achronism."    This  statement 

paper  was  preceded  by  ac- 
iday  from  the  Federal  and 
ffairs  Committee  of  the  Kan- 
te  approving  a  bill  to  abolish 

-member  censor  board, 
•ommittee's  action  followed  a 
lea  by  Sen.  Fayette  E.  Rowe 
mbus,  Kans.,  who  termed  the 
i'a  useless  board  with  scarcely 
fer." 

contended  that  the  board  costs 
Continued  on  page  4) 


)fe  Brotherhood 
y  Paying  Off 

3exible  policy  announced  by 
Amusement  Industry  Chair- 
;x  Harrison  wherebv  area  ex- 
rid  distributor  chairmen  deter- 
convenient  time  for  their  ter- 
observance    of  Brotherhood 
paying  off  handsomely,  ac- 
i  to  reports  received  by  Harri- 
\ational  Exhibitor  Chairman 
G.  Hyman  since  the  policy 
to  effect. 

sports  show  that  not  only  will 
Continued  on  page  5) 

jjpulsion'  to  Rivoli; 
Play  Two-a-Day 

pulsion"  will  be  the  next  at- 
at  the  Rivoli  Theatre  here, 
l  Century-Fox  release,  which 
D.  Zanuck  produced  for  Dar- 
anuck  Productions,  Inc.,  will 
[ie  current  reserved  seat  en- 
t  of  Rodgers  and  Hammer- 
foiith  Pacific"  in  Todd-AO. 
ision  as  to  whether  "Compul- 
1  be  shown  on  a  reserved  seat 
"nous  run  basis  will  be  an- 
shortly 


Joint  Committee  Calls  Meeting 
To  Consolidate  Anti-Pay-TV  Drive 

The  Joint  Committee  on  Toll-TV,  which  has  been  asked  by  the  American 
Congress  of  Exhibitors  to  take  over  the  anti-pay-TV  campaign  initiated  by 
Theatre  Owners  of  America,  will  meet  in  Washington,  D.C.,  on  Sunday,  March 

1,  to  organize  and  continue  the  cam- 
paign without  interruption. 

Philip  F.  Harling,  who  with  True- 
man  T.  Rembusch  is  co-chairman  of 
the  Joint  Committee,  has  issued  a  call 
to  18  exhibitor  leaders  representing 
all  the  trade  associations  associated 
with  ACE  to  attend  a  supper  con- 
ference at  the  Mayflower  Hotel.  The 
(Continued  on  page  4) 


Film  Subject  Is 
Best  'Star':  Litvak 

By  WARREN  G.  HARRIS 

In  spite  of  increasing  competition, 
the  motion  picture  industry  has  "a 
hell  of  a  chance"  to  survive,  if  it 
just  "concentrates  on  making  the  best 
films  possible."  This  was  the  optimis- 
tic opinion  of  producer-director  Ana- 
tole  Litvak  here  yesterday  as  he  met 
the  trade  press  at  Sardi's  to  discuss 
his  new  MGM  release,  "The  Journey." 

Of  the  same  mind  as  many  other 
producers— namely,  that  if  you  don't 
(Continued  on  page  5) 


Columbia  Studio  Plants 
For  Independents,  TV 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  16.  -  Co- 
lumbia Pictures  is  making  its  entire 
Gower  Street  studio  facilities,  with 
15  stages,  its  Sunset  studios  with  five 
stages,  and  ranch  covering  36  acres 
with  standing  sets,  available  for  rental 
to  independent  motion  picture  and 
television  producers. 

Executive  office  space  as  well  as 
departmental  facilities  are  also  in- 
cluded. 


RKO  Circuit  Is  f  irst 
To  Pledge  'Oscar'  Aid 

The  first  official  pledge  of  theatre 
support  for  the  promotion  of  the  1959 
Academy  Awards  telecast  was  re- 
ceived yesterday  by  Compo  for  the 
75  theatres  of  the  RKO  Circuit.  The 
pledge  was  sent  by  Harry  Mandel, 
vice-president  and  advertising  direc- 
tor of  RKO  Theatres  to  Charles  E. 
(Continued  on  page  4) 

U's  Loss  After  Write- 
off, $2,020,000  in  '58 

After  substantial  reductions  in  op- 
erating expenses  of  the  Universal  stu- 
dio last  year,  the  change  in  production 
policy  to  higher  budgeted  properties 
and  deals  with  independent  producers, 
and  the  sale  of  the  studio  property  to 
Music  Corp.  of  America,  Universal 
(Continued  on  page  5) 


REVIEW: 

Rio  Bravo 

Hawks — Warner  Bros. 


In  a  period  when  so  many  westerns  have  gone  "adult",  it  is  refreshing 
to  find  one  that  reverts  to  the  practice  of  telling  an  engrossing  story 
straight.  Howard  Hawks  has  made  his  "Rio  Bravo"  in  this  latter  tradition 
and  not  the  least  of  the  film's  values  in  the  theatre  market  today  will 
be  the  nostalgia  it  will  arouse  in  adult  moviegoers  for  more  of  the  straight- 
forward and  uncluttered  storytelling  that  marked  the  westerns  of  yester- 
year. 

No  preachy  moralizing  or  trips  down  bypaths  in  search  of  "signifi- 
cance" block  the  single-purposed  drive  of  "Rio  Bravo."  No  stress  on 
"psychology,"  either.  Hawks  is  content  to  tell  a  simple  tale  in  an  enter- 
taining manner.  It  is  all  so  easy  when  you  know  how. 

And  Hawks,  who  both  produced  and  directed,  does.  He  started  out 
(Continued  on  page  4) 


Youngstein  Says: 

UA  to  Invest 
$70,000,000 
In  1960  Films 

Long-Range  Plans  Told 
Sales  Convention  Delegates 

From   THE  DAILY  Bureau 

LOS  ANGELES,  Feb.  16.  -  United 
Artists  will  invest  between  $65,000,- 
000  and  $70,000,000  for  production 
in  1960,  it  was  announced  today  by 
vice-president  Max  E.  Youngstein  at 
the  company's  Fortieth  Anniversary 
sales  convention  here  at  the  Hotel 
Ambassador. 

The  sales  meeting,  to  map  dis- 
tribution for  what  is  described  as  the 
strongest  product  lineup  in  UA's  his- 
tory, is  being  presided  over  by  Wil- 
liam J.  Heineman,  vice-president  in 
charge  of  distribution,  and  James  R. 
Velde,  general  sales  manager. 

"Our  commitments  with  producers 
and  star-producers  now  number  al- 
most 70,"  Youngstein  told  the  con- 
vention delegates.  "Our  success  in 
attracting  the  outstanding  creative 
( Continued  on  page  2 ) 


UA  Realigns  Domestic 
Sales  Divisions 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Feb.  16.-United 
Artists  is  realigning  its  domestic  sales 
divisions  in  a  move  to  afford  "maxi- 
mum selling  impact  for  the  greatest 
concentration  of  top  quality  product  in 
company  history,"  it  was  announced 
today  by  James  R.  Velde,  general  sales 
manager,  at  the  Fortieth  Anniversary 
sales  convention  here. 

Under  the  new  plan,  the  territorial 
(Continued  on  page  2) 


Texas  Drive-in  Group 
Opens  7th  Convention 

Special  to  THE  DAILY 

DALLAS,  Feb.  16.  -  Robert  J. 
O'Donnell,  general  manager  of  the 
Interstate  Circuit,  and  other  promi- 
nent Texas  showmen  paid  tribute  to 
Edwin  Tobolowsky,  retiring  chief 
barker  of  Tent  Variety  Club^No.  17, 
in  a  testimonial  luncheon  today  in 
the  Adolphus  Hotel.  The  testimonial 
(  Continued  on  page  5) 


Motion  Picture  Daily 


Tuesday,  February  17 


PERSONAL 
MENTION 


SPVROS  P.  SKOURAS,  president  of 
20th  Century-Fox,  has  returned  to 
W\\  York  from  California. 


Milton  R.  Rackmil,  president  of 
Universal  Pictures,  returned  to  New 
York  last  night  from  Hollywood. 


Sid  Blumenstock,  vice-president  of 
Embassy  Pictures,  in  charge  of  adver- 
tising-publicity, left  here  yesterday 
for  Boston  to  address  the  convention 
of  the  Drive-in  Theatres  Association 
there. 


Edward  L.  Hyman,  vice-president 
of  American  Broadcasting-Paramount 
Theatres,  and  Bernard  Levy,  his  as- 
sistant, are  in  Los  Angeles  from  New 
York. 


Buford  Styles,  Universal-Interna- 
tional branch  manager  in  Jacksonville, 
is  visiting  in  Atlanta,  where  his  mother 
is  ill. 


Robert  H.  O'Brien,  vice-president 
and  treasurer  of  Loew's,  Inc.,  and 
George  T.  Shupert,  vice-president  in 
charge  of  television,  have  returned  to 
New  York  from  Hollywood. 


J.  J.  Cohn,  M-G-M  production  ex- 
ecutive, returned  to  New  York  over 
the  weekend  from  Rome. 


Florida  Unit  Bocks  TO  A 

Theatre  Owners  of  America's  cam- 
paign to  have  military  posts  defer  the 
playing  of  pictures  until  after  commer- 
cial theatres  have  exhibited  them  has 
received  the  support  of  another  region- 
al theatre  group— Motion  Picture  Ex- 
hibitors of  Florida— in  a  resolution  re- 
ceived by  Robert  J.  O'Donnell,  chair- 
man of  the  Army-Navy  pre-release 
committee,  from  Arnold  Haynes,  presi- 
dent of  MPEOF. 


Rites  for  Adolph  Selig 

DENVER,  Feb.  16.-Funeral  serv- 
ices were  held  here  last  week  for 
Adolph  Selig,  father  of  Robert  W. 
Selig,  president  of  Fox  Intermountain 
Theatres,  who  died  here  last  Tuesday. 
The  elder  Selig  was  the  son  of  Hugo 
Joseph  Selig,  one  of  the  pioneer  citizen 
settlers  of  Colorado.  He  is  survived  also 
by  a  son,  Charles,  of  Crescent  City, 
Cal.,  and  a  daughter,  Elizabeth  Hults- 
man  of  Denver. 


UA  Realigns 


(Continued  from  page  1) 
United  States  and  Canada  will  be  di- 
vided into  the  following  three  major 
divisions:  Eastern  and  Canadian;  Cen- 
tral and  Southern,  and  Western. 

Milton  E.  Cohen,  terminating  his  po- 
sition as  supervisor  of  sales  for 
"Around  the  World  in  80  Days,"  heads 
the  newly-created  Eastern  and  Cana- 
dian division.  Sidney  Cooper,  formerly 
Central  district  manager,  has  been  pro- 
moted to  division  manager  of  the  new- 
ly-formed Central  and  Southern  Divi- 
sion. Al  Fitter  continues  as  Western 
division  manager. 

Conforming  with  the  new  territorial 
realignment,  William  Marchese  be- 
comes Eastern  and  Canadian  Division 
contract  manager,  and  Phil  Gettelson 
is  appointed  Central  and  Southern  Di- 
vision contract  manager.  Arthur  Rei- 
man  remains  as  Western  Division  con- 
tract manager. 

John  Hughes,  formerly  Eastern  and 
Southern  contract  manager,  is  promot- 
ed to  New  York  circuit  contact  in  the 
new  sales  shifts. 


Shaw  and  Wren  Elected 
To  UATC  Directorate 

Leo  G.  Shaw  and  Lawrence  Wren, 
investment  bankers,  were  elected  to 
the  board  of  directors  of  United  Artists 
Theatre  Circuit  yesterday,  George  P. 
Skouras,  UATC  president,  announced. 

Shaw  is  a  partner  in  Ladenburg, 
Thalmann  &  Co.,  and  earlier  was  a 
partner  in  Saloman  Bros.  &  Hutzler. 
He  was  a  member  of  the  board  of  gov- 
ernors of  the  American  Stock  Exchange 
for  two  years.  Wren  has  been  an  asso- 
ciate in  Charles  Allen  &  Co.  for  20 
years,  and  in  Wall  Street  for  the  last 
38  years. 

Big  'Orchid'  Grosses 

Paramount's  "The  Black  Orchid"  is 
proving  a  big  grosser  in  all  six  theatres 
where  it  is  now  having  regional  pre- 
mieres in  advance  of  next  month's  na- 
tional release.  A  "smash"  gross  of  $11,- 
630  was  recorded  for  the  first  four  days 
at  the  520-seat  Plaza  in  New  York.  The 
initial  four  days  at  Chicago's  Esquire 
brought  a  big  $13,000,  while  the  first 
five  days  of  the  second  week  of  the 
world  premiere  engagement  at  Phila- 
delphia's 600-seat  Arcadia  yielded  a 
towering  $11,109.  The  combined  gross 
for  the  first  four  days  at  Loew's  170th 
Street,  the  Coral  Gables  Trail  and  the 
Flamingo,  all  in  Miami  Beach,  is  a 
robust  $16,000. 


Sen.  Lusk  Dead 

CORTLAND,  N.  Y.,  Feb.  16.-Clay- 
ton  R.  Lusk,  who  as  a  senator  was  a 
sponsor  of  the  1921  bill  which  estab- 
lished motion  picture  censorship  in 
New  York  State,  died  at  his  home 
here  Saturday  after  a  brief  illness.  He 
was  82. 


Academy  '58  Nominations 
Will  Be  Revealed  Monday 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  16.  -  An- 
nouncement of  the  nominations  for 
the  31st  awards  of  the  Academy  of 
Motion  Picture  Arts  and  Sciences  will 
be  made  Monday,  Feb.  23,  with  the 
final  results  slated  for  worldwide  pre- 
sentation on  April  6. 


Minimum  Wage  Bill 
Could  Affect  Theatres 

By  J.  A.  OTTEN 

WASHINGTON,  Feb.  16.-There 
were  differences  of  opinion  here 
whether  a  new  minimum  wage  bill  in- 
troduced in  Congress  today  would  cov- 
er larger  theatres. 

The  bill  was  sponsored  by  Senators 
Kennedy  (D.,  Mass.)  and  Morse  (D., 
Ore.)  and  Rep.  Roosevelt  (D.,  Calif.). 
The  man  who  drafted  the  bill  for  Sena- 
tor Kennedy  said  it  was  not  meant  to 
cover  theatres.  But  other  labor  officials 
said  that  on  the  basis  of  past  Labor 
Department  practice,  the  bill  would. 

Kennedy  is  chairman  of  a  Senate 
Labor  Subcommittee  which  will  take 
the  bill  up  as  soon  as  it  finishes  work 
on  labor  reform  legislation.  Hearings 
may  start  in  about  a  month. 

Right  now,  theatres  are  exempt  from 
the  minimum  wage  law.  The  Kennedy 
bill  would  boost  the  present  $1  an 
hour  minimum  to  $1.25  and  extend 
coverage  to  larger  retail  and  business 
service  establishments.  It  would  cover 
all  but  retailers  with  annual  sales  of 
less  than  $500,000  or  owned  by  one 
family. 

A  Kennedy  aide  said  he  did  not  feel 
theatres  would  come  under  the  retail 
or  business  service  category.  But  some 
Labor  Department  officials  said  that 
under  past  department  rulings,  this 
wording  could  be  interpreted  as  cover- 
ing theatres. 

U-I  Names  Thompson 
Studio  Production  Head 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  16.-Edward 
Muhl,  vice-president  of  Universal  Pic- 
tures in  charge  of  production,  today 
named  Foster  Thompson  as  U-I  pro- 
duction manager,  succeeding  George 
Golitzin.  Thompson  will  function  un- 
der supervision  of  Morris  Weiner,  U-I 
studio  general  manager. 

Thompson,  who  has  been  serving 
as  assistant  production  manager, 
came  to  Universal  with  International 
Pictures  at  the  time  the  two  com- 
panies merged  in  1946. 

Golitzin,  who  has  resigned  to  be- 
come an  associate  producer  at  the 
Walt  Disney  studio,  will  take  over 
his  new  duties  at  the  end  of  the 
week. 


UA  to  Inve 


( Continued  from  page  1 )  \ 
artists  is  a  result  of  our  proven 
to  promote  and  to  sell. 

"Now  that  we  have  achievel 
position  as  the  Number  One 
of  quality  product,  we  don't 
to  sit  on  our  laurels.  Our  gor 
the  coming   year  is  to  create! 
strength  and  new  growth.  We 
nize  no  fixed  limits  to  our  potl 
We're  very  confident  and  very 
about  the  program  we've  asseg 
for  1959.  We  expect  to  contir 
attract    production    and  perfr 
talent  in  growing  numbers." 

Underscoring  UA's  newl 
primacy  in  the  motion  picture 
try,  Youngstein  recalled  that 
years  ago  when  the  new  manag 
group  headed  by  president  Art 
Krim  and  board  chairman  Rol 
Benjamin  took  over  the  reins, 
Artists  had  not  received  a  singl 
film  from  an  independent  prodi 
nine  months. 

"Today,"  he  said,  "our  long 
production  program  encompasst 
ects  through  1962.  Properties 
schedule  include  many  of  the 
sought-after  books  and  plays, 
for  UA  are  shooting  on  thre 
tinents." 

As  an  illustration  of  UA'; 
strength  in  its  fortieth  annn 
year,  Youngstein  listed  titles 
films  that  are  now  editing  or  si 
and  15  in  active  preparation. 

Dinoff  Joins  WMGl 

Lester  Dinoff  has  been  ap 
publicity  director  of  WMGM 
York,  effective  immediately, 
was  formerly  in  the  publicity 
ment  of  Rank  Film  Distribu 
America,  and  before  that  was 
editorial  staff  of  Motion  I 
Daily. 


NEW  YORK  THEA 


—  RADIO  CITY  MUSIC  HAL! 

Rockefeller  Center  •  Ci  6-4600 

FRANK  SINATRA -DEAN  MAF 

SHIRLEY  MacLAINE 
"SOME  CAME  RUNNIf 

A  SOL  C.  SIEGEL  PRODUCTION  from  M 
and  GALA  NEW  STAGE  SPECTACLI 


FILMACK 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherw'.n  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner  News- 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman. 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Herns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Clu 
ington.  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burriup,  Manager;  Peter  Bunrip,  Ed'tor;  William  Pay,  News  Editor.  Correspondent 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publismng  Company,  Inc.,  12/0  Sixth  Avenue,  K 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  V  ce-President ;  fheo  J  Sullivan.  \ 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publicaticns:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  K<  tim. 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  da'ly  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  tame.  Entered  I 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  co 


STRANGER  IN  MY  ARMS 

$  TOPPING  Tammy  and  the 
achelor"  in  early  openings ! 


Ask  any 
exhibitor 
in  the 
Georgia, 

Alabama, 
Tennessee 
"kickoff" 
Territory ! 


SANDRA  DEE  -  CHARLES  COBURN 
MARY  ASTON  -  PETER  GRAVES 
CONRAD  NADEL 

Directed  by  HELMUT  KAUTNER 
Screenplay  by  PETER  BERNE  IS  •  Produced  by  ROSS  HUNTER 


1 


Motion  Picture  Daily 


Tuesday,  February  17. 


Anti-Pay-TV 


(Continued  from  page  1) 
Joint  Committee  will  now  be  com- 
prised of  the  original  members,  plus 
TOA's  pay-TV  committee  and  mem- 
bers of  ACE's  pay-TV  committee  who 
were  not  members  of  the  original 
Joint  Committee. 

Harling.  who  is  also  chairman  of 
TOA's  committee,  said  the  Joint  Com- 
mittee will  take  over  TOA's  current 
grass-roots  campaign,  in  which  ex- 
hibitors have  been  asked  to  enlist  the 
support  of  civic  groups,  women's  or- 
ganizations, labor  unions,  veterans 
posts,  and  other  groups  interested  in 
banning  by  legislation  all  forms  of 
pay-TV,  cable  as  well  as  broadcast, 
as  being  contrary  to  the  public  in- 
terest. Congressional  support  of  the 
bill  introduced  by  Congressman  Oren 
Harris  of  Arkansas,  chairman  of  the 
House  Interstate  and  Foreign  Com- 
merce Committee,  which  would  ac- 
complish this,  will  be  sought  by  the 
Joint  Committee. 

Will  Study  Financing 

The  Joint  Committee  will  also  re- 
view plans  for  financing  the  campaign, 
Harling  said. 

Members  of  the  new  Joint  Com- 
mittee who  have  been  invited  to  the 
Washington  meeting,  are: 

Rembusch,  George  G.  Kerasotes,  E. 
LaMar  Sarra,  Sumner  M.  Redstone, 
Wilbur  Snaper,  Julius  Gordon,  Solo- 
mon M.  Strausberg,  Morton  Sunshine, 
Ralph  McClanahan,  James  Arthur,  and 
Arnold  Childhouse. 

Also  Mitchell  Wolfson,  Albert  M. 
Pickus,  Julius  F.  Tuchler,  William 
Namenson,  Samuel  Rosen,  and  Ed- 
ward Fabian. 

Marcus  Cohn  of  Colin  and  Marks, 
Washington  law  firm,  who  was  re- 
tained by  T.O.A.'s  committee  as  coun- 
sel for  the  campaign,  will  also  attend. 

RKO  Circuit  First 

(  Continued  from  page  1 ) 
McCarthy,  Compo  information  direc- 
tor. McCarthy  said  he  expects  that 
total  pledges  will  more  than  double 
the  3,000  participating  theatres  last 
year. 

Mandel's  pledge  was  received  in 
advance  of  the  distribution  of  the 
Academy  Awards  pressbook  which  is 
being  sent  to  all  exhibitors  and  in- 
cludes the  pledge  form. 

Two  Films  to  Bow 

Allied  Artists'  "House  on  Haunted 
Hill"  and  Universale  "The  Restless 
Years"  will  have  their  first  New  York 
openings  as  co-features  at  the  RKO  Al- 
bee  Theatre  in  Brooklyn  starting 
tomorrow. 


Rio  Bravo 


(CONTINUED  FROM  PAGE  I) 


with  a  script  that  sticks  admirably  to  a  central  issue— the  determination 
of  a  sheriff  in  a  western  town  to  carry  out  his  duty  to  arrest  a  murderer 
and  to  hold  his  prisoner  for  trial  in  the  face  of  attempts  by  the  killer's 
friends  to  set  him  free.  To  those  who  object  that  this  story  has  been  told 
before,  the  answer  is  obvious.  All  you  need  is  a  freshness  in  the  manner 
of  telling.  This  "Rio  Bravo"  has, 

It  also  has  John  Wayne  to  play  the  sheriff,  and  that's  as  sure  a  guar- 
antee for  box  office  success  that  a  western  can  have.  Co-starring  with 
him  is  the  "new"  Dean  Martin,  again  giving  a  good  dramatic  performance 
(as  he  did  in  "Some  Came  Running"),  and  Ricky  Nelson,  the  singing  idol 
of  the  teenage  fans,  is  cast  in  a  prominent  role.  Also  on  hand  is  Walter 
Brennan,  playing  the  cantankerous  old  sidekick  of  the  sheriff.  (In  that 
casting  is  where  "nostalgia"  really  sets  in!) 

Like  all  good  westerns  should,  "Rio  Bravo"  moves  to  a  climactic  show- 
down between  the  sheriff  and  his  enemies,  and  when  this  one  comes 
it  is  a  rousing  episode  in  which  the  heroes  finally  use  dynamite  to  set 
afire  the  building  in  which  their  opponents  are  hiding. 

In  the  meantime,  suspense  has  been  built  up  through  a  series  of  skir- 
mishes in  which  the  hero  and  his  friends  usually  emerge  with  the  upper 
hand.  In  one  of  these  the  heroine  attracts  the  attention  of  the  villains  by- 
throwing  a  vase  out  of  a  window.  Old  fashioned!  Sure,  but  here  it's  fun. 

And  so  are  the  characters  in  the  story.  All  of  them  help  immensely 
to  keep  interest  high  throughout  the  film's  long  (2  hours,  21  minutes) 
running  time,  because  they  are  so  likeable  and  easy  to  comprehend. 
Wayne  has  no  complexes;  he  is  simply  the  dedicated  town  official  who 
carries  out  his  duty  as  he  sees  it,  and  the  actor  goes  at  the  role  with  a 
vigor  that  belies  the  fact  he's  played  such  a  sheriff  before.  Nelson  is 
fresh  and  ingratiating  as  the  young  gun  hand  who  rallies  to  the  aid  of 
Wayne,  and  Martin  is  also  sympathetic  as  an  uncomplicated  alcoholic 
who  pitches  in  to  do  his  part  for  his  friends.  As  for  Brennan,  there  is 
only  one  word;  hilarious.  And  John  Russell  and  Claude  Akins  are  ap- 
propriately nasty  as  the  chief  evildoers.  No  neuroses  here,  either;  thev're 
just  plain  mean. 

Supplying  the  romantic  interest  is  Angie  Dickinson,  an  actress  who 
has  not  made  much  of  an  impression  in  previous  films.  She  proves  here 
she  has  a  real  personality,  and  she  keeps  her  love  battles  with  Wayne 
free  of  cliche. 

Everything  else  is  also  tuned  to  the  whole:  the  dialogue  is  natural 
and  flavorful  (Jules  Furthman  and  Leigh  Brackett  wrote  the  script);  the 
Technicolor  photography  is  first-rate;  the  music  by  Dimitri  Tiomkin  un- 
obtrusive. The  latter  has  composed  a  western  ballad,  "Just  My  Rifle,  Pony, 
and  Me,"  with  lyrics  by  Paul  Francis  Webster.  Martin  and  Nelson,  joined 
by  Brennan,  sing  it  as  a  pleasant  musical  interlude  in  one  scene. 

"Rio  Bravo,"  in  short,  is  a  grand  show. 
Running  time,  141  minutes.  General  classification.  Release,  in  April. 

Richard  Gehtner 


Fire  Damages  Theatre      Kubrick  Replaces  Mann 

KINSTON,  N.  C,  Feb.  16.-Fire  of 
undetermined  origin  swept  through  the 
Paramount  Theatre  building  here  Feb. 
8.  Loss  was  estimated  at  $35,000  or 
more.  The  projection  room  was  de- 
stroyed by  flames  and  a  portion  of  the 
roof  and  balcony  caved  in.  The  Para- 
mount is  one  of  two  downtown  theatres 
in  Kinston. 


HOLLYWOOD,  Feb.  16.-Stanley 
Kubrick  today  took  over  direction  of 
"Spartacus,"  the  Bryna  production  for 
Universal  release,  replacing  Anthony 
Mann,  who  resigned  because  of  "artis- 
tic differences."  The  film  has  been 
shooting  at  the  studio  for  only  four 
days,  following  a  brief  period  of  loca- 
tion filming  at  Death  Valley. 


Kansas  Bi 


( Continued  from  page  1 ) 
the  theatres  about  $50,000  a  y 
fees  and  postage  and  is  merely 
women  who  have  an  idea  th« 
keepers  of  the  public  morals." 

The  committee's  step  mean 
the  bill  now  will  go  before  the  ! 
for  debate.  A  similar  bill  to  a 
the  censor  board  is  before  the  1 

In  the  editorial  entitled  "Th( 
sas  Censor  Board  Serves  No  Pui ! 
the  "Kansas  City  Star"  said 
may  have  been  good  reason  fo  j 
censorship  of  motion  pictures 
the  industry  was  in  its  infancy.  " 
the  censor  board  is  an  anachr 
Successive   court  decisions  ha 
stricted  its  field  until  today  i 
ban  a  film  only  on  the  groui 
obscenity. 

"Ever  since  the  United  Stat 
preme  Court  overruled  its  ban 
Moon  Is  Blue,'  the  Kansas  Boa 
been  on  shaky  ground.  It  is  d( 
that  it  could  sustain  action 
any  film  approved  by  the  indl 

"Censorship  as  such  is  abl  | 
to  most  persons,"  the  newspap< 
eluded.  "While  the  standard  pr 
may  furnish  delightful  and  di 
entertainment  for  the  board, 
group  of  legislators  once  ob:J 
the  censor  board  has  become 
pally  a  means  of  harrassing  th<! 
pressed  movie  industry.  There? 
justification  for  continuing  it." 

Film  Ads  in  Press 
Major  N.Y.  Bd.  Con 


Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Feb.  16.  - 
the  jurisdiction  of  the  Motion 
Division  of  New  York  with  res 
obscenity  in  films  is  fairly  well 
lished,  there  are  other  cat 
which  the  group  is  at  present  j 
to  control  legally.  This  point  h; 
emphasized  in  the  Division's 
report  by  director  Louis  M. 
who  is  expected  to  be  a  witnes; 
public  hearing  on  three  bills  ol 
tre  licensing  and  film  advertii 
be  held  in  New  York  City  f 
by  the  Joint  Legislative  Comm 
Offensive  and  Obscene  Materi 

Commenting  on  the  "harmfu 
rial"  in  films  which  do  not  fall 
the  legal  definition  of  oh 
Pesce  refers  to  "increasingly, 
sive"  advertising.  The  Divis 
points  out,  has  jurisdiction  ove 
and  banners  ads  but  none 
ads  in  the  press.  One  of  the  p 
of  the  new  legislation  is  to  stn> 
the  holding  to  account  of  the  c 
tor  and  the  exhibitor  who 
advertising  for  newspapers. 


THE  GEVAERT  CO. 
OF  AMERICA,  INC. 


Photographic      materials  of     extraordinary  quality  for  over  half  a  century 


Sales  Offices 
and  Warehouses 
at 


321  West  54th  Street 

New  York  19 
New  York 


6601  N.  Lincoln  Ave. 

Lincolnwood,  III. 
(Chicago) 


Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


1925  Blake  St. 

Denver  2 
Colorado 


A  Cc 
Line 
Prof< 
Cine 


lay,  February  17,  1959 


Motion  Picture  Daily 


5 


3EDPLE 


i  Payton,  formerly  associated 
linerama  here,  has  been  engaged 
■note  group  sales  for  the  Albany, 
i  run  of  "South  Pacific"  at  the 
.  Warner  Ritz  Theatre  in  that 
he  picture  will  open  on  Thurs- 
iith  a  benefit  performance  for 
nefit  of  Variety  Club's  Camp 
■fer. 

□ 

Furfaro,  manager  of  the  Fox 
j,  Spokane,  is  one  of  the  six 
j-ees  of  National  Theatres  who 
ave  on  Saturday  for  a  vacation 
Hawaii.  The  sis  were  winners 
company's    business  builder 

□ 

d  L.  Mendelsohn,  assistant 
Manager  of  Universal  Pictures' 
bn  division,  on  or  about  March 
'join  Elliot,  Unger  and  Elliot, 
:prs  of  television  filmed  com- 
Bs,  as  general  sales  manager. 


Columbia  Films 
m  Circuits  Here 

ng  with  the  currently  playing 
th  Voyage  of  Sinbad"  and 
Kin  Rides  Alone,"  a  total  of 
tlumbia  Pictures  films  will  be 
lion  the  Loew's  or  RKO  circuits 

York  in  the  next  month, 
tag  with  "Sinbad"  on  the  RKO 
s  "High  Flight."  Scheduled  to 
i  the  Loew's  houses  are  "Rell, 
I  ;nd  Candle,"  "The  Last  Blitz- 
I  "Good  Day  for  a  Hanging," 
»yed  with  Fire,"  "Ghost  of  the 
Seat"   and    "Tarawa  Beach- 


Si  Drive-in  Group 

Continued  from  page  1 ) 
■-:  \i  was  a  sidelight  affair  of  the 
fe  '  day  of  the  seventh  annual 
3  I   convention    of    the  Texas 

:  Theatre  Owners  Association. 
-  i  sky  is  the  association's  gen- 
:  i.nsel. 

dition  to  O'Donnell  of  Inter- 
j   harles  Weisenburg,  president 
[     enburg  Enterprises,  and  John 
j  president  of  Rowley-United, 
I  the  retiring  chief  barker  for 
tion  to  Variety  causes  and  his 
!  efforts  on  the  club  behalf 
ds  two  years  in  office.  He  was 
d  with  a   Variety  gold  life 
ship  card. 
— -     afternoon  convention  session, 
Lachman,  president  of  Lor- 
irbons,  presented  a  film  dem- 
g    how   carbons    are  made 
,  ->  showing  carbons  in  actual 
ceding  the  showing,  he  spoke 
optimism  in   Hollywood  on 
;   '  for  this  year  and  said  "The 
■    Game"  and   "The  Diary  of 
rank"   will  boost  box  office 
a  the  coming  months  as  two 
I     |  nest  films  ever  made. 


Brotherhood 

( Continued  from  page  1 ) 
more  theatres  participate  in  Brother- 
hood Week  observance,  but  there  is 
every  indication  that  by  the  deadline 
date,  May  2,  resultant  proceeds  from 
the  new  industry  procedure  will  be  of 
record  proportions.  The  prediction  is 
based  on  the  much  greater  activities 
already  under  way,  it  was  stated  which 
reflect  a  greater  enthusiasm  among  ex- 
hibitors than  has  been  observed  for 
the  past  five  years.  Cooperation  has 
been  enlisted  from  state  governors, 
mayors,  department  and  other  stores, 
banks,  superintendents  of  schools,  etc. 


Universal's  Loss 

( Continued  from  page  1 ) 
is  hopeful  that  a  profitable  operation 
will  now  result  for  the  company,  Mil- 
ton R.  Rackmil,  president,  and  Nate 
J.  Blumberg,  board  chairman,  advise 
stockholders  in  die  annual  report  re- 
leased yesterday. 

The  report  reveals  that  Universal's 
net  loss  after  all  taxes  but  before  spe- 
cial vvrote-off  amounted  to  $1,220,000 
for  its  last  fiscal  year,  ended  Nov.  1, 
1958.  The  net  loss  after  the  write-off 
was  $2,020,000.  The  result  compares 
with  net  profit  of  $2,844,000  in  the 
preceding  fiscal  year. 

The  write-off  of  $800,000  consisted 
mainly  of  story  properties  on  hand 
which  now,  because  of  the  change  in 
production  policy  from  program  fare  to 
high  budget  properties,  are  not  expect- 
ed to  be  produced. 

Universal's  film  rentals  and  sales  last 
year  amounted  to  $56,680,000,  com- 
pared to  $72,442,000  the  preceding 
year.  Selling,  general  and  administra- 
tive expenses,  foreign  and  domestic 
combined,  were  reduced  from  $25,- 
5.50,000  in  1957,  to  $21,040,000  last 
year.  Total  costs  and  expenses  were 
down  from  $65,840,000  in  1957,  to 
$59,709,000  last  year. 

The  report  shows  cash  of  $9,307,- 
000,  compared  with  $6,539,000  a  year 
earlier,  and  total  current  assets  of  $39,- 
019,000,  compared  with  $48,355,000  at 
the  end  of  the  1957  fiscal  year.  Total 
current  liabilities  are  listed  at  $7,469,- 
000,  compared  with  $11,940,000  the 
year  before. 

Eastman  Opens  Color 
Lab  in  Panama  City 

Special  to  THE  DAILY 

PANAMA  CITY,  Feb.  16.  -  The 
opening  of  a  new  color  processing 
laboratory  here  was  announced  by 
Richard  B.  DeMallie,  general  manager 
of  Eastman  Kodak's  international  di- 
vision. It  is  the  company's  13th  foreign 
laboratory  for  processing  Kodachrome 
Film.  The  laboratory  will  serve  the 
needs  of  the  northern  and  western 
countries  of  South  America  and  parts 
of  Central  America  and  the  West  In- 
dies. It  is  Kodak's  second  color  process- 
ing unit  south  of  the  Rio  Grande.  The 
first  was  opened  in  Mexico  City  in 
1953. 

The  Panama  laboratory  will  process 
Kodachrome  Film  for  both  still  cam- 
eras (film  sizes  135  and  828)  and 
movie  cameras  (8mm  and  16mm). 


Roach  in  Jacobs  Posts 
Succeeding  Guterma 

Hal  Roach,  Jr.,  will  become  chair- 
man, chief  executive  officer  and  a  di- 
rector of  F.  L.  Jacobs,  Detroit  auto 
parts  manufacturing  company  and 
holding  concern  which  controls  the  Hal 
Roach  Studios,  Mutual  Broadcasting 
System  and  the  Scranton  Corp. 

The  change  follows  Roach's  pur- 
chase of  the  holdings  of  Alexander 
L.  Guterma  in  the  Jacobs  Co.  over  the 
past  weekend.  Earlier,  the  Securities 
&  Exchange  Commission  had  asked  the 
Federal  court  here  to  order  Guterma 
to  show  cause  on  Thursday  why  a  pre- 
liminary injunction  should  not  be 
granted  barring  Jacobs  and  Guterma 
from  alleged  violations  of  the  SEC's 
registration  and  anti-fraud  laws.  SEC 
also  is  seeking  a  court  order  to  force 
the  defendants  to  file  certain  reports. 

Meacham  a  Director 

Roach  said  he  was  forced  to  step 
in  and  assume  control  of  Jacobs  to 
protect  his  interests  and  that  of  other 
stockholders  in  "light  of  present 
events."  He  said  the  position  of  presi- 
dent of  Jacobs  "is  being  held  open  until 
we  secure  the  services  of  a  top  level 
executive."  Charles  Meacham,  treasur- 
er and  secretary  of  Hal  Roach  Studios, 
has  been  named  a  director  of  Jacobs. 

Ten  AIP  Films  to  Fox 
For  Handling  in  Mexico 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  16.  -  Amer- 
ican International  Pictures  has  closed 
a  deal  with  20th  Century-Fox  for  dis- 
tribution of  10  of  its  features  in 
Mexico,  according  to  an  announce- 
ment by  James  H.  Nicholson  and 
Samuel  Z.  Arkoff. 

William  Reich,  general  manager  of 
AIP  Export  Corp.,  represented  the 
company  in  the  negotiations  with  Fox. 

AIP  is  also  dickering  with  Fox  for 
distribution  representation  in  South 
Africa. 


Bill  Gold  to  Handle 
WB  Advertising  Art 

Bill  Gold  Advertising  will  move  its 
operations  from  New  York  to  Los  An- 
geles on  Friday,  where  it  will  continue 
to  act  as  advertising  art  agency  for 
Warner  Bros. 

The  Gold  company  has  been  creat- 
ing poster  art  and  theatre  lobby  acces- 
sories for  Warners  since  December, 
1957.  Before  that  Bill  Gold,  head  of 
the  art  studio,  served  as  Warners' 
poster  art  director  for  many  years. 

The  advertising  firm  has  resigned  all 
its  other  New  York  accounts. 


'Beauty'  Here  Tonight 

Walt  Disney's  "Sleeping  Beauty" 
will  have  its  local  premiere  at  the  Cri- 
terion Theatre  tonight  with  many  en- 
tertainment world  celebrities  attending. 
Among  those  on  hand  will  be  Ethel 
Merman,  Sal  Mineo,  Cole  Porter,  Ce- 
leste Holm,  Marguerite  Piazza,  Tina 
Louise,  Susan  Strasberg,  Benny  Good- 
man, Sandra  Church,  Julie  Newmar 
and  Joy  Harmon. 


Film  Subject 

(Continued  from  page  1) 
have  a  good  picture  to  begin  with  all 
the  biggest  star  names  in  the  world 
won't  help  at  the  box  office— Litvak 
himself  said  that  "the  greatest  star  is 
the  subject."  He  decried  the  fact  that 
a  star  can  often  hold  up  the  produc- 
tion of  a  feature,  but  added,  "I  don't 
think  a  star  is  wrong  in  asking  a  huge 
sum  for  his  services,  but  I  think  we're 
wrong  in  paying  him." 

Points  to  'Journey' 

Entertainment,  Litvak  said,  should 
be  basic  to  every  commercial  motion 
picture,  but  it  doesn't  hurt  to  put 
across  a  message,  provided  people 
aren't  made  too  aware  of  it.  "The 
Journey,"  he  commented,  is  the  first 
attempt  to  present  "a  black  and  white" 
picture  of  people  under  Communist 
domination,  and  yet  it  is  still  a  highly 
dramatic  tale.  Litvak  doubts  that  the 
picture  will  ever  be  shown  in  Russia, 
which,  he  added,  attempted  to  block 
its  production  in  Austria. 

Litvak  is  so  convinced  of  the  pro- 
paganda value  of  "The  Journey,"  that 
he  is  personally  supervising  its  dub- 
bing for  the  foreign  market.  Most  dub- 
bing today,  he  said,  is  done  "in  the 
most  horrible  way,"  seriously  limiting 
the  boxoffice  potential  of  many  Amer- 
ican films  abroad.  He  added  that  "the 
foreign  press  is  violent  about  dubbing, 
and  I  can't  understand  why  Holly- 
wood is  so  careless." 

Will  Rest,  then  Resume 

What's  ahead  for  Litvak?  After  hav- 
ing just  put  in  close  to  two  years 
work  on  "The  Journey,"  he  will  take 
a  rest  of  seven  or  eight  months,  and 
then  start  work  on  another  picture 
with  Yul  Brynner.  The  vehicle  is  still 
to  be  decided,  although  it  may  be  "The 
Mad  King."  Litvak  said  he  still  has  a 
commitment  for  one  picture  with  20th 
Century-Fox. 

'Seventeen''  Promotion 
Is  Set  for  'Mansions'1 

"Seventeen"  magazine  and  five  man- 
ufacturers will  participate  in  a  nation- 
wide tie-in  promotion  for  M-G-M's 
"Green  Mansions,"  which  will  be 
launched  with  a  six-page,  four-color 
advertising  portfolio  in  the  April  issue 
of  the  magazine.  Theatres  and  leading 
department  stores  in  24  key  cities  will 
be  a  part  of  the  tie-in. 

The  six-page  portfolio  will  present 
advertisements  of  dress,  sportswear, 
lingerie,  fiber  and  perfume  manufac- 
turers, all  coordinated  by  the  theme, 
"inspired  by  M-G-M's  'Green  Man- 
sions." Participating  advertisers  in  ad- 
dition to  M-G-M  are  American  Enka 
Corp.,  Jane  Irwill,  Jonathan  Logan, 
Slimtite  Lingerie  and  Weil  perfumes. 

Promotion  Kit  Prepared 

Participating  department  stores  will 
use  local  advertising,  special  events 
and  in-store  promotions.  They  will  be 
supplied  with  a  promotion  kit  and  list- 
ed in  the  magazine's  advertising  port- 
folio. M-G-M  field  representatives  will 
set  up  promotions  between  stores  and 
theatres  in  tie-in  cities. 


WALT  DISNEY'S 


TECH  Nl  RAM  A  70    •     TECHNICOLOR.    •    FULL    STEREOPHONIC  SOUND 

process  lens  by  Panavision 

...to  fill  your  screen  in  magnificent 
Technirama  70,  with  full  Stereophonic  Sound 

. . .  and  the  PRIZE  BABY  brings  you 
an  unusual  trailer  to  fill  your  theatre 
with  crowds  of  enchanted  patrons. 

It's  a  35mm  Technicolor  trailer  that 
will  do  a  high-class  ticket-selling 

job  for  this  one  of  the 

world's  best-loved  stories! 


MOTION  PICTURE 

DAILY 


NEW  YORK,  U.S.A.,  WEDNESDAY,  FEBRUARY  18,  1959 


TEN  CENTS 


frs  at  Dallas 

hibitor s 
2ed  to  Act 


Flash! 


Signing  Later 

Agreement  on 
Sale  of  Fox 


Product  This  Summer  s  Sinbad  studio  Nea 


4)tes  Says  They  Must 
Steps  for  Relief 


Special  to  THE  DAILY 

\S,  Feb.  17.  -  Whatever 
rorri    the    product  shortage 

;    exhibitors    obtain,  they 

themselves,  George  G.  Kera- 
esident  of  the  Theatre  Own- 
unerica,  told  the  convention 
rexas  Drive-In  Theatres  As- 

here  today  at  the  Adolphus 

)tes  said  that  the  pioneers  of 
srry,  who  went  into  produc- 
nsure  film  for  their  theatres, 
ppearing,  and  that  Holly- 
Tice  the  divorce  decrees,  has 
res  which  it  must  keep  sup- 
ith  films.  Therefore,  Kera- 
the  drive-in  convention, 
Continued  on  page  5) 

Kansas  Board 
Controlled  Racket 

Special  to  THE  DAILY 

AS  CITY,  Feb.  17.-The  Kan- 
d  of  Review  was  termed  a 
ntrolled  racket"  by  Rep.  Clyde 
Cottonwood  Falls  in  a  hear- 
say in  the  State  House  of 
tatives  in  Topeka  on  a  bill  to 
he  censorship  agency, 
ast  at  the  board  was  joined  in 
Emest  A.  Unruh,  of  Newton, 
.  Francis  Jacobs  of  Phillips- 
|o,  along  with  Littler,  are  co- 
f  a  bill  cutting  off  the  agency's 
Continued  on  page  4) 

nentary  Nominees 
anced  by  Academy 

om  THE  DAILY  Bureau 

YWOOD,  Feb.  17.  -  Nomi- 
lor  the  documentary  awards 
.cademy  of  Motion  Picture 
Sciences  were  announced 
George  Stevens,  president, 
umentary  awards  nominating 
e,  headed  by  Edgar  Preston 
eened  entries,  and  by  secret 
elected  nominations  in  the 
Continued  on  page  4) 


Is  The  H-Man 


n 


From  Columbia! 


UA  Would  Go  to  Courts  in  Fight 
Against  Newspaper  Ad  Censorship 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Feb.  17.-United  Artists  will  go  to  the  courts,  if  necessary, 
in  its  fight  against  censorship  of  film  advertising  by  newspapers,  Roger  H. 
Lewis,  UA  national  director  of  advertising,  publicity  and  exploitation,  told 
delegates  to  the  company's  40th  An- 


Skouras  Advances  Work 
On  $57,000,000  Deal 

The  deal  by  which  20th  Centurv- 
Fox  will  sell  its  Westwood  studio  prop- 
erty to  New  York  realtor  William 
Zeckendorf  is  rapidly  approaching  the 
signing  stage  after  months  of  negotia- 
tions. Indications  are  an  agreement 
will  be  reached  within  the  next  day  or 
two  and  formal  closing  could  take 
place  in  about  two  weeks  time. 

With  the  return  to  New  York  this 
week  of  Spyros  P.  Skouras,  20th  Cen- 
tury-Fox president,  after  several  weeks 
in  California,  the  deal  is  said  to  have 
progressed  rapidly.  Skouras  engaged 
immediately  in  the  conferences  leading 
up  to  the  closing  of  the  immensely 
complicated  deals  which,  one  companv 
official  said,  required  a  400-page  docu- 
ment to  present. 

Although  officials  for  both  sides 
(Continued  on  page  4) 


niversary  sales  convention  at  the  Ho- 
tel Ambassador  here  today. 

UA  does  not  intend  to  be  "ham- 
pered or  intimidated"  by  this  new 
wave  of  "backstairs"  censorship  be- 
ing directed  against  films  ads,  Lewis 
said. 

Citing  recent  rejections  by  news- 


papers of  motion  picture  ads,  Lewis 
declared,  "It's  about  time  the  in- 
dustry stopped  being  sheepish  and 
supine.  It's  time  that  we  called  for 
an  end  to  the  double  standard— one 
unrealistically  rigid  measure  for  film 
promotion,  another  more  lax  and 
( Continued  on  page  2 ) 


REVIEW: 

The  Mating  Came 

M-G-M — CinemaScope 


"The  Mating  Game"  is  a  very  generous  helping  of  entertainment,  a 
zestful,  lustv  comedv  played  by  a  cast  that  never  misses  an  opportunity 
to  make  an  audience  howl  with  glee.  It  is  apparent  that  the  principals, 
Debbie  Reynolds,  Paul  Douglas,  Tony  Randall,  Fred  Clark  and  Una 
Merkel,  among  others,  are  having  every  bit  as  good  a  time  at  their  play- 
acting as  audiences  will  watching  them.  Their  joy  is  infectious  and  adds 
considerably  to  the  fun  generated  by  the  picture. 

Scheduled  for  release  around  income  tax  time,  the  plot,  which  has 
(Continued  on  page  4) 


New  'film-Classifying' 
Bill  Filed  in  Albany 

Special  to  THE  DAILY 

ALRANY,  N.  Y.,  Feb.  17.  -  The 
Joint  Legislative  Committee  on  Of- 
fensive and  Obscene  Material  today 
submitted  an  additional  bill,  propos- 
ing a  new  method  of  film  classifica- 
tions. Sponsored  by  chairman  Joseph 
R.  Younglove,  Johnstown  Republican, 
and  Sen.  Thomas  Duffy,  Long  Island 
City  Democrat,  it  would  authorize 
the  State  Education  Department's 
(Continued  on  page  5) 

Bertero  Says  Theatre 
Market  Now  'Healthy' 

By  SAM  BERNS 

LOS  ANGELES,  Feb.  17.  -  The 
current  period  of  adjustment  is  over 
for  National  Theatres,  and  "there 
will  emerge  a  healthy  theatre  mar- 
ket," John  B.  Bertero,  president  of 
NT,  told  stockholders  at  the  com- 
pany's annual  meeting  here  today. 

Bertero  was  re-elected  as  president 
(Continued  on  page  4) 


2 


Motion  Picture  Daily 


Wednesday,  February  ] 


PERSONAL 
MENTION 


\/\  ARTIN  S.  DAVIS,  Paramount's 
-lVI  assistant  director  of  advertising- 
publicity,  will  leave  Hollywood  tomor- 
row for  Dallas. 

• 

Hugh  Owen,  vice-president  of  Para- 
mount Film  Distributing  Corp.,  and 
Edmund  DeBerry,  his  executive  assist- 
ant, will  arrive  in  Atlanta  today  from 
New  York. 

• 

Larry  Staresmore,  general  man- 
ager of  Westland  Theatres,  Colorado 
Springs,  Colo.,  has  left  there  for 
Omaha  and  Oklahoma  City. 

• 

Frank  Petraglia,  Buena  Vista 
publicist,  has  returned  to  New  York 
from  Boston. 

Stuart  Dunlap,  Paramount' s  gen- 
eral manager  in  Brazil,  will  arrive  in 
New  York  at  the  weekend  from  Rio. 
• 

Mrs.  John  Springer,  wife  of  the  na- 
tional magazine  contact  of  20th  Cen- 
tury-Fox, has  given  birth  at  New  York 
Lying-in  Hospital  to  a  girl,  Cynthia 
Marilyn.  Mother  is  the  former  Mon- 
ica Lane,  TV  and  night  club  singer. 
• 

Diana  Dors  has  returned  to  New 
York  from  London. 

• 

Mel  Tucker,  Universal-Internation- 
al studio  production  executive,  has  re- 
turned to  Hollvwood  from  New  York. 


UA  Opposes  Ad  Censorship 


New  BW  Chairmen 

Additional  appointments  of  area  ex- 
hibitor chairmen  and  co-chairmen  for 
Brotherhood  Week  were  announced 
here  yesterday.  M.  A.  Lightman,  Jr., 
who  last  week  succeeded  his  late 
father  as  head  of  Malco  Theatres,  Inc., 
has  accepted  a  Tennessee  area  exhibi- 
tor co-chairmanship.  Dick  Brous  of  Fox 
Midwest  Theatres,  and  Harold  Lyons 
of  Paramount  are  the  area  exhibitor 
co-chairmen  for  the  Kansas  City  area. 


mm 


m 

i 


Years  of  skilled 
Craftsmanship  in 
<         Feature  Trailer 
Production... 
r-t       available  for  your 

J^J  SPECIAL 
ANNOUNCEMENT  FILMS 

Custom  Produced 
hy  the  hand  qf  experience/ 

NATIONAL  SCREEN  SERVICE 


( Continued 

liberal  standard  for  competing  enter- 
tainment media." 

Documenting  his  charge  of  a  dou- 
ble standard,  Lewis  told  convention 
delegates  that  the  very  newspapers 
that  turn  down  film  ads  splash  their 
front  pages  widi  lurid  stories  and 
stills  of  sex  and  violence  that  would 
never  even  be  considered  for  movie 
production  or  promotion. 

Lewis  pointed  out  that  no  respon- 
sible industry  organization  would  ex- 
ploit the  vulgar  and  obscene  to 
stimulate  boxoffice  action. 

"What  we  are  unwilling  to  submit 
to,"  he  said,  "is  die  capricious  and 
discriminatory  censoring  of  movie  ads 
on  the  basis  of  arbitrary  and  false 
standards,  and  by  people  who  have 
no  authority  or  special  aptitude  to 
determine  what  the  public  may  find 
agreeable  or  disagreeable. 

"In  virtually  every  other  field," 
Lewis  added,  "the  advertiser  is  free 


from  page  1) 

to  reach  the  consumer  in  his  own 
way.  The  film  industry  alone  is  tradi- 
tionally handcuffed  and  hounded  by 
self-appointed  arbiters  of  public 
taste. 

"This  year  United  Artists  is  putting 
into  distribution  the  very  finest  line- 
up of  big  pictures  in  its  forty-year 
history.  This  demands  a  promotion 
program  that's  free  and  more  flexible 
than  anything  we've  ever  used  be- 
fore. We  don't  intend  to  let  this 
'backstairs'  censorship  cramp  our 
style  and  our  product  potential.  If 
necessary,  we'll  go  to  the  courts  to 
protect  our  right  to  reach  the  public 
in  our  own  way." 

United  Artists  has  budgeted  more 
than  $9,000,000  for  ad-publicity-ex- 
ploitation during  the  coming  year. 
The  campaign  will  back  some  40 
films,  including  at  least  29  double 
"A"  productions,  a  75  per  cent  in- 
crease over  last  year. 


'Imitation'  World  Bow  70fc/ff  Retires  itOttl 
In  Chicago  March  17      Qq1  ^  posffjoa 

The  world  premiere  of  Universal  s 
"Imitation  of  Life"  will  take  place  at 
the  Roosevelt  Theatre  in  Chicago  on 
Tuesday,  March  17,  the  company  an- 
nounced yesterday.  The  extended  run 
engagement  will  serve  to  launch  a 
series  of  key  city  Easter  engagements 
in  Universale  four  regional  sales  terri- 
tories, according  to  Henry  H.  Martin, 
Universal  general  sales  manager. 

Charles  Simonelli,  Universale  East- 
ern advertising  and  publicity  depart- 
ment manager,  will  be  in  Chicago  next 
week  for  meetings  with  David  B.  Wal- 
lerstein,  president,  and  other  Balaban 
and  Katz  executives  on  special  promo- 
tional plans  for  the  world  premiere. 
Ben  Katz,  Universale  Midwest  adver- 
tising and  publicity  representative,  and 
Ed  Seguin,  advertising  and  publicity 
head  of  Balaban  and  Katz,  will  partici- 
pate in  the  meetings. 


Harry  TakifF 


'IP  Executives  in 
Toronto  for  Meets 

Special  to  THE  DAILY 

TORONTO,  Feb.  17.  -  Milton  R. 
Rackmil,  president  of  Universal  Pic- 
tures, together  with  Henry  H.  Martin, 
general  sales  manager,  and  F.  J.  A. 
McCarthy,  assistant  general  sales 
manager,  will  arrive  here  tomorrow 
from  New  York  for  meetings  with 
Empire-Universal  executives  T.  A. 
Metcalfe',  general  manager,  and  Mark 
Plottel,  sales  manager. 

The  meetings  will  be  devoted  to 
discussion  of  forthcoming  Universal 
releases,  and  will  include  a  screening 
of  "Imitation  of  Life"  for  leading 
Canadian  exhibitors,  who  will  later 
be  introduced  to  the  visitors  from 
New  York. 


Harry  J.  TakifF  has  retired  as  vice- 
president  and  director  of  Columbia 
Pictures  Realty  Corp.,  it  was  an- 
nounced yes- 
terday by  Abe 
Schneider,  pres- 
ident of  Co- 
lumbia P  i  c- 
tures.  TakifF 
will  continue 
a  s  consultant 
to  the  com- 
pany, however, 
and  will  make 
his  permanent 
head  quarters 
on  the  Coast. 

TakifF  served 
for  21  years  as  assistant  to  the  late 
Jack  Cohn,  executive  vice-president 
of  Columbia,  and  for  the  past  three 
years  in  his  present  official  capacity. 

In  1953,  Columbia  requested  Takiff 
to  help  solve  its  space  problem.  He 
conducted  the  necessary  research  in 
relation  to  Columbia's  space  diffi- 
culties, helped  to  select  and  nego- 
tiate the  purchase  of  the  711  Fifth 
Avenue  building,  supervised  the 
planning  and  design  of  the  modern- 
ization program,  including  all  of  Co- 
lumbia's offices,  as  well  as  the  build- 
ing conversion,  and  is  now  complet- 
ing the  entire  rental  program  of  the 
building. 

Rental  Almost  Completed 

"With  the  rental  program  now  in 
its  final  stages,"  Schneider  said,  "The 
company  is  extremely  pleased  to  re- 
port that  the  711  Fifth  Avenue  proj- 
ect has  exceeded  its  most  optimistic 
expectations." 

Takiff  started  his  career  in  the  mo- 


Pre -Censoring 
Films  Hit  by  T 


Theatre  Owners  of  America 
alterably  opposed"  to  any  pre 
ing  of  motion  pictures  by  any 
local  government,  George  G 
sotes,  TOA  president,  said  in 
ment  issued  here  yesterday.  Tb 
ment  was  prompted  by  the 
efforts  in  several  states  to  set 
revive  machinery  to  censor  mot 
tures  prior  to  their  showing  to 
lie,  he  said.  Kerasotes  declan 
TOA's  contention  that  such  p 
straint  is  contrary  to  the  ruling 
United  States  Supreme  Court 

Will  Aid  Local  Group 

TOA,  he  added,  will  as 
or  regional  units  in  combating 
fort  to  establish  pre-censorship 
ever  such  instances  occur. 

TOA  also  heartily  concurs,  K 
said,  with  the  action  of  the 
tion  Code  committee  of  the 
Picture  Association,  which  reci 
jected  as  "unthinkable"  a  prop 
the  industry  classify  its  film 
some  "adult  only"  ratings. 


Soviets  Select  Thr( 
More  American  Fi 

From  THE  DAILY  Burea 
WASHINGTON,  Feb.  17.- 
ficials  have  been  told  that  thr 
American  motion  pictures  wer 
ed  for  distribution  in  the  Sovie 
Only  one  more  picture  rema: 
chosen  of  the  10  the  Russiaij 
to  purchase  and  distribute  ui 
U.S. -Soviet  cultural  agreen 
Russian  spokesman  said  that  v  j 
last  one  is  chosen,  the  name 
final  four  would  be  relea; 
thought  the  tenth  picture  w 
selected  soon. 

Premiere  to  Be  Planne 

Meanwhile,  U.S.  governmen 
are  beginning  to  think  about 
the  premiere  of  the  first  Rus 
ture  to  be  shown  in  this  count] 
terms  of  the  agreement.  Th 
to  have  the  premiere  sometimi 
here  in  Washington.  No  defin 
can  be  made,  however 
Russians  have  chosen  all  10  I 
films. 

tion  picture  industry  40  year  ' 
errand  boy  in  the  film  roon 
Big  U  Film  Exchange.  Wi 
years,  he  had  advanced  to 
to  Mannie  Goldstein,  who  i 
second  in  charge  of  Univeij 
tures.  For  many  years  there  j 
served  as  assistant  to  Joe  S 
president  of  RKO,  with  heac 
in  California,  devoting  full 
the  latter  part  of  his  associ 
production.  In  1935,  he  be( 
sociated  with  Jack  Cohn  at  C 


MOTION    PICTURE    DAILY,    Martin    Quigley,  Editor-in-Chief 


Canby,  Ea 


Editors.  Hollywood  Bureau 
London 


[iuildins?,  Samue 


isher;  Sherw: 
Manager,  TELI 
D.   Berns,  Manager 


;pho 


Ja 
{, 
HOlb 


vood 


Ivers,    Managing    Editor;    Richard    Gertner,  Ne« 
Editorial    Director;    Pinky  Herman 
145;  Washington,  J.  A.  Otten,  National  Press  C'l 
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ington,  D.  C. ;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Ed  tor;  William  Pay,  .News  Editor.  Lorresponaej 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  I 
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IMITATION 
OF  LIFE... 

EXHIBITORS  CAN 
LOOK  FORWARD 
TO  A  BOXOFFICE 
BLOCKBUSTER" 


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VIR.  SHOWMAN 
SCREEN  IT... 

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FOR  EASTER! 


4 


Motion  Picture  Daily 


Wednesday,  February  1 


Bertero  Says 


(Continued  from  page  1) 
and  B.  Gerald  Cantor  was  elected 
chairman  of  the  board  at  a  director's 
meeting  following  the  stockholder's 
session.  Cantor  replaces  Elmer  Rho- 
den  as  chairman. 

In  addition  the  stockholders 
elected  three  new  directors,  Charles 
A.  Barker,  Jr.,  A.  J.  Cock,  and  Eu- 
gene V.  Klein.  Other  directors  re- 
elected to  the  board  include  Samuel 
Firks,  Charles  Glett,  Willard  M. 
Keith,  Richard  W.  Millar,  Jack  M. 
Ostrow,  and  Graham  L.  Sterling. 

Board  Holds  14%  of  Stock 

The  newly  constituted  board,  as 
elected,  has  an  interest  in  a  total  of 
375,400  shares  of  company's  common 
stock-slightly  less  tiian  14  per  cent 
of  the  2,699,486  shares  outstanding. 

Bertero  told  the  stockholders  the 
company  will  continue  its  policy  of 
disposing  of  unprofitable  theatres  at 
an  accelerated  pace  as  well  as  its 
policy  to  maintain  theatres  in  top- 
flight condition.  He  predicted  the 
company's  net  returns  would  exceed 
previous  year. 

He  recalled  the  company  attempts 
to  invest  capital  in  films  but  said  the 
Department  of  Justice's  demands  that 
films  be  offered  first  to  competitors 
had  eliminated  any  future  policy  for 
its  subscribing  to  production. 

NTA  Stock  Offer  Mailed 

The  stockholders  were  advised  that 
the  National  Theatres  exchange  offer 
to  the  holders  of  the  common  stock 
warrants  and  stock  options  of  Na- 
tional Telefilm  Associates,  Inc.,  was 
mailed  yesterday. 

Meanwhile,  the  Securities  and  Ex- 
change Commisison  in  Washington, 
having  approved  earlier  this  week 
N.T.'s  application  to  issue  new  securi- 
ties in  exchange  for  the  common 
shares  and  outstanding  stock  purchase 
warrants  of  NTA,  National  Theatres 
began  offering  yesterday  $20,000,000 
of  its  5172  per  cent  debentures  due  1974, 
purchase  warrants  for  454,545  shares 
of  its  common  stock  and  484,550  ex- 
change warrants  to  purchase  deben- 
tures and  stock  warrants.  The  exchange 
offer  expires  March  16. 

Handled  by  Three  Dealers 

Cruttenden,  Podesta  &  Co.,  Chicago; 
Cantor,  Fitzgerald  &  Co.,  Inc.,  Beverly 
Hills,  Calif.,  and  Westheimer  &  Com- 
pany, Cincinnati,  head  a  group  of 
securities  dealers  soliciting  acceptances 
of  the  exchange  offer.  Exchange  agent 
is  the  Chemical  Corn  Exchange  Bank, 
New  York. 

Shareholders  of  National  Telefilm 
will  receive  $11  principal  amount  of 
the  debentures  and  a  purchase  war- 
rant for  one-quarter  share  of  National 
Theatres  stock  in  exchange  for  each 
share  of  National  Telefilm.  For  each 


The  Mating  Game 


(CONTINUED  FROM  PAGE  I) 


SALES  EXECUTIVE 

Long  associated  in  the  domestic  and 
foreign  fields  with  established  world 
wide  contacts.  Both  Motion  Pictures 
and  Television.  Write  for  full  details. 
Box  217,  Motion  Picture  Daily,  1270 
Sixth  Ave.,  N.Y.  20. 


to  do  with  the  frustrations  put  in  the  way  of  tax  sleuths  by  a  family 
head  who  never  had  filed  an  income  tax  return,  may  endear  itself 
vicariouslv  to  millions  of  taxpayers,  in  addition  to  entertaining  them 
grandly.  And,  photographed  in  CinemaScope  and  Metrocolor  in  an 
idyllic  rural  setting,  with  springtime  and  the  mating  season  in  full  flood, 
it  is  often  as  pleasing  to  the  eye  as  the  laugh-loaded  lines  and  situations 
are  to  the  ear. 

Douglas  and  Miss  Merkel  are  the  family  heads  whose  home  has  been 
handed  down  from  generation  to  generation,  including  the  one  from 
whom  a  Union  officer  during  the  Civil  War  confiscated  a  herd  of  horses, 
leaving  in  exchange  a  promissory  note— never  redeemed— to  pay  for 
them  at  compound  interest.  Their  wealthy  neighbor,  played  by  Philip 
Ober,  covets  their  property  and,  in  addition,  would  like  to  rid  himself 
of  them  as  neighbors.  Unable  to  buy  the  property  from  the  completely 
contented  family  that  fulfills  its  needs  by  swapping  rather  than  with 
cash,  Ober  inspires  an  income  tax  investigation  of  Douglas. 

Clark,  as  the  district  tax  official  dedicated  to  the  discovery  of  tax 
dodgers,  assigns  young  Randall,  his  ace  sleuth,  to  the  case.  Randall 
appears  at  the  farm  just  as  Douglas  and  Miss  Merkel  have  decided  the 
mating  season  is  at  hand  for  their  daughter,  Debbie,  and  the  right  young 
man  must  be  found  for  her.  At  first  glimpse,  they  agree  he's  it. 

WITH  NO  INTEREST  in  anything  but  his  assignment,  Randall  is  un- 
able to  detect  any  substantial  sources  of  cash  income  and  his  frustration, 
aggravated  by  the  family's  eccentricities,  literally  drives  him  to  drink. 
His  hilarious  drunk  sequence  is  one  of  the  best  of  its  kind  to  come  to  the 
screen  in  a  long  time.  It  ends  with  his  being  put  to  bed  in  Debbie's  bou- 
doir, where  he  awakes  in  the  morning  with  the  familiar  misconceptions 
of  what  might  have  occurred,  intensified  by  a  friendly  family  visit  from 
the  sheriff  and  preacher. 

Subsequent  developments  make  Randall  realize  he  is  in  love  with 
Debbie.  He  gives  up  his  career  as  a  tax  sleuth  and  joins  her  in  a  frontal 
attack  on  the  Secretary  of  the  Treasury  to  collect  on  the  note  for  the 
horses  confiscated  from  Douglas'  ancestors  during  the  Civil  War,  in 
order  to  save  the  farm  to  meet  the  heavy  tax  assessment  imposed  by 
Clark.  The  ending,  with  Clark  getting  his  come-uppance  from  his  Treas- 
ury superiors,  is  as  improbable  and  comical  as  most  of  what  has  gone 
before. 

While  unconventional,  even  brazen  in  some  instances,  the  picture  is 
so  obviously  good  humored  as  to  be  inoffensive  to  general  audiences. 
It  is  sure  to  be  talked  about,  and  to  be  solid  boxoffice  wherever  solid 
entertainment  is  in  demand. 

The  production  by  Philip  Rarry,  Jr.,  is  smart  and  attractive,  worthy 
of  a  veteran  even  though  this  is  accredited  as  his  first  for  MGM.  The 
direction  bv  George  Marshall  is  well  attuned  to  the  script  and  extracts 
the  most  from  the  pointed  comedy  sequences  which  follow  each  other 
in  rapid  succession.  The  screen  play  is  by  William  Roberts,  based  on  the 
novel,  "The  Darling  Ruds  of  May"  by  H.  E.  Rates. 
Running  time,  96  minutes.  General  classification.  Release,  in  March. 

Sherwin  Kane 


outstanding  warrant  of  National  Tele- 
film, the  holder  will  receive  an  ex- 
change warrant  for  the  purchase  of 
$11  of  debentures  and  a  warrant  for 
the  purchase  of  one-quarter  share  of 
National  Theatres  common. 

Purchase  price  of  each  share  of  Na- 
tional Theatres,  on  exercise  of  the 
stock  purchase  warrants,  will  be  $9,875 
through  Feb.  28,  1961,  with  an  in- 
crease of  $2.00  on  each  second  March 
1  thereafter  through  1969.  The  war- 
rants expire  in  1974. 

Purchase  price  for  each  $11  of  de- 
bentures and  the  accompanying  stock 
purchase  warrant  will  be  $7.75  through 
June  15,  1959,  with  annual  increase 
of  $1  on  each  June  16  thereafter 
through  1961  plus  accrued  interest. 
The  exchange  warrants  will  expire 
in  1962. 


Rites  for  Nungesser, 
AA's  N.O.  Branch  Head 

Special  to  THE  DAILY 

NEW  ORLEANS,  Feb.  17.-Chris- 
tian  Science  services  were  held  here 
yesterday  for  George  C.  Nungesser, 
Sr.,  branch  manager  of  Allied  Artists, 
who  died  on  Sunday  following  a 
short  illness.  He  was  64. 

A  native  of  New  Orleans  and  a 
Mason,  the  deceased  also  was  chief 
barker  of  Variety  Club,  Tent  No.  45. 
At  his  request,  made  shortly  before 
his  death,  contributions  were  made, 
in  lieu  of  flowers,  to  the  Variety  Club 
Heart  Fund.  Nungesser  is  survived 
by  a  son,  George,  Jr.,  a  daughter,  two 
brothers,  a  sister  and  six  grandchil- 
dren. 


Fox's  Stud 

(Continued  from  page  1)1 
were  uncommunicative  on  deta 
terday,  it  appears  that  the  p 
studio  properties  as  well  as  sor 
acres  of  real  estate  in  the  Beverl 
area  will  be  included  in  the  fin; 
with  a  leaseback  arrangement  t< 
Fox  for  its  required  studio  sp; 

Sale  price  of  the  real  estal 
studios  is  reported  to  be  $57,01 
of  the  real  estate  alone,  $40,0' 
The  purchase  price  reportedly 
payable  over  a  10-year  period 
eth-Fox  would  retain  its  partk 
in  oil  and  gas  production  being 
on  at  the  studio  site. 

Zeckendorf  plans  to  develop 
dential,  office  building  and 
center  to  be  known  as  Centui 
on  the  desirable,  well  located  p 

Documentary  Film 

( Continued  from  page  1 
documentary  features  (over  30( 
and  documentary  short  subjet 
der  3000)  categories  as  folio 
Documentary  features:  "A 
Crossing,"  Worldwide  Picture 
ter  A.  Schoenfeld  Films,  Jame 
producer;  "The  Hidden 
Small  World  Co.,  Robert  Snyd 
ducer;  "Psychiatric  Nursin 
namic  Films,  Inc.,  Nathan 
producer;  "White  Wilderness 
Disney  Prods.,  Buena  Vista  Fi 
tribution  Co.,  Ben  Sharpsteei 
ducer. 

Documentary  short  subjects 
Girls,"  Walt  Disney  Prods., 
Vista,  Ben  Sharpsteen,  p: 
"Employees  Only,"  Hughes 
Co.,  Kenneth  G.  Brown,  pr 
"Journey  Into  Spring,"  British 
port  Films,  Lester  A.  Sch 
Films,  Ian  Ferguson,  produce! 
Living  Stone,"  National  Bo 
Canada,  Tom  Daly,  producer; 
ture,"  United  Nations  Film 
Thorold  Dickinson,  producer 

Kansas  Censor  Boa 

( Continued  from  page  1 
appropriation  and  directing 
equipment  be  sold. 

In  describing  the  board  as  a 
controlled  racket"  Littler  said 
agency  was  costing  the  movie 
$50,000  a  year  in  needless  expe 
Jacobs  pointed  out  that  there 
censorship  of  radio  broadca 
telecasts,  direct  competitors  of 
industry. 

From  present  indications,  fin; 
on  the  bill  will  be  forthcomir 


'Fury'  to  Premiere 
Faulkner's  Home  1 

Special  to  THE  DAILY 

JACKSON,  Miss.,  Feb.  17. 
arrangements  for  the  world  p 
of  William  Faulkner's  "The 
and  the  Fury"  at  the  Pai 
Theatre  here  have  been  cor 
The  debut  of  the  Jerry  Wald 
tion  for  20th  Century-Fox  w 
place  here  in  Nobel  Prize 
Faulkner's  home  town  on  Ms 

Governor  James  P.  Colei 
Mississippi  will  be  host. 


day,  February  18,  1959 


Motion  Picture  Daily 


5 


Drive-In  Shouldn't 
irge  tor  Children 

Special  to  THE  DAILY 

OX,  Feb.  17.— Exhibitors  at 
ih  annual  convention  of  the 
i  Theatre  Association  of  New 
I  here  today  seemed  agreed 
irging  admission  for  children 

proper,  and  a  practice  which 
I  the  purpose  of  the  drive-in 
iade. 

i  also  agreed  that  drive-in  ad- 
prices  could  be  raised  by  as 
five  cents  and  still  be  less  than 
to  prices  charged  by  conven- 
eatres.  A  number  of  delegates, 
,  disagreed  on  the  question 
uling  of  the  main  feature,  with 
lying  it  should  be  shown  first, 
2rs  second.  Exhibitor  Norman 
n  said  that  in  the  case  of  the 
plus  films,  an  intermission 
)e  used  half-way  through  the 

Rifkin,  of  Rifkin  Theatres, 
derator  during  today's  session 
was  devoted,  among  other 
o  business  building,  programs, 
ons,  advertising  films,  and 
int. 


h  and  Guild  Films 
TV-Product  Pact 

Films  and  Hal  Roach  Stu- 
pe signed  an  agreement  de- 

as    a    long-term  alliance, 

the  former  acquires  from 

library  of  films  valued  at 
*00  for  syndication  and  dis- 

in  the  television  field.  Ad- 
y.  Guild  also  will  acquire 
ip  of  TV  films  currently  in 
on  at  the  Roach  studios, 
a  same  time  Hal  Roach  Stu- 
I  have  available  the  national 
listribution,    and  promotion 

of  Guild  Films.  Hal  Roach 
will  produce  syndication  film 
d  as  well  as  a  number  of 
qs  currently  being  readied  for 
I  exposure.    Hal   Roach,  Jr., 

in  an  advisory  capacity  as 
pn  consultant  for  all  future 
jinned  by  Guild  for  syndica- 
i  national  sales. 


>es  for  'Ones' 
nue  to  Build 

Kramer's    "The  Defiant 
s  continuing  to  rack  up  top 
jin  the  U.S.  and  abroad,  ac- 
!to  latest  figures  released  by 
jed  Artists'  Sales  Department. 
3  U.  S.,  where  selling  had 
.mporarily    held    up    in  the 
iter  the  first-run  engagements 
to  allow  national  word  of 
:>  build,  the  picture  has  now 
o  a  normal  playoff  pattern 
ere.  It  is  running  into  no  lo- 
lems  anywhere,  UA  said.  On 
rary,  national  publicity  hav- 
-ed  demand  for  day-and-date 
|ly    coordinated    playoffs  in 
bd  Negro  theatres  in  segre- 
eas,  joint  grosses  of  the  two 
houses  are  running  far  ahead 
of  most  major  features,  it 
fed. 


Ask  Exhibitors 


( Continued  from  page  1 ) 
the    impetus    for    more  production 
must  come  from  exhibitors. 

"This  means  far  more  production 
must  come  from  the  united  efforts  of 
all  exhibitors,"  Kerasotes  declared. 
"We  must  formulate  plans  to  assist 
financially  in  the  production  of  pic- 
tures. We  must  be  prepared  to  pur- 
chase some  of  the  post-48  films  for 
reissue  purposes.  We  must,  if  neces- 
sary, buy  some  of  the  foreign  films 
and  distribute  them  ourselves." 

He  said  that  television  is  burning 
up  film,  and  that  soon  the  approxi- 
mately 7,000  theatrical  films  now  on 
TV  release  will  be  consumed.  When 
this  supply  is  gone,  the  theatre  in- 
dustry can  anticipate  a  better  future, 
he  said. 

Cites  Three-Fold  Purpose 

Kerasotes  re-iterated  his  suggestion 
that  theatre  men  buy  $1,000  worth 
of  film  company  stock  for  every  thea- 
tre they  own,  as  a  means  of  encour- 
aging the  film  companies,  to  make 
their  needs  known  to  the  film  com- 
panies, and  give  the  producers  and 
distributors  the  direct  benefit  of  their 
support  and  advice.  He  also  reviewed 
in  detail  the  program  of  the  Amer- 
ican Congress  of  Exhibitors,  urging 
exhibitor  cooperation  with  ACE. 

A  wide  variety  of  speakers  at  the 
convention,  all  with  the  common 
purpose  of  promoting  film  attendance, 
spoke  out  against  impending  toll-TV, 
further  sale  of  films  to  television,  and 
what  to  do  about  shortage  of  prod- 
uct this  year  when  fewer  pictures 
are  scheduled  than   in  1958. 

Facing  the  assemblage  for  the 
third  time  as  their  president,  Eddie 
Joseph  asked  that  their  group  join 
other  exhibitor  organizations  in  fight- 
ing their  common  ills. 

Daylight  Time  Opposed 

Rubin  Frels,  membership  chair- 
man, pointed  to  the  concrete  side  of 
association  membership,  with  the  ac- 
complishment of  keeping  daylight 
saving  time  from  Texas,  which  would 
be  a  real  hardship  to  drive-ins,  and 
the  prohibiting  of  unfair  blind 
checking. 

Joseph  and  Frels  also  credited  the 
association  with  making  it  possible 
for  drive-in  theatre  owners  to  now 
receive  loans  from  the  Small  Rusiness 
Administration. 

Robert  J.  O'Donnell,  vice-president 
and  general  manager  of  Interstate 
Theatres,  spoke  out  for  support  of 
the  American  Congress  of  Exhibitors 
and  asked  for  unity  among  exhibitors 
in  saying  "This  is  our  year  of  deci- 
sion; we  are  fighting  for  our  lives." 
Treats    Military-Post  Shows 

O'Donnell  touched  on  the  problem 
of  first  run  films  in  Army  theatres  and 
said  things  looked  better  now  than  at 
any  time  since  1941  in  gaining  a 
favorable  decision  for  all  newly  re- 
leased films  to  be  shown  in  all  com- 
mercial theatres  including  drive-ins 
before  being  released  to  military 
posts. 

A  reported  400  delegates  are  reg- 
istered at  his  seventh  annual  con- 
vention. 


Showmen's  Pledge  Is 
Offered  Drive-In  Owners 

Special  to  THE  DAILY 

DALLAS,  Feb.  17.  -  A  ten-point 
"pledge  for  drive-in  showmen,"  pro- 
posed by  Jonas  Rosenfield,  Jr.,  ex- 
ecutive in  charge  of  advertising  and 
publicity  for  Columbia  Pictures,  will 
be  presented  to  the  convention  of 
the  Texas  Drive-in  Owners  Assn. 
here  today. 

The  pledge  is  designed  to  serve  as 
a  reminder  that  the  drive-in  operator 
is  primarily  a  showman.  It  will  be 
reported  out  by  the  resolutions  com- 
mittee with  a  recommendation  for 
approval  by  the  membership  of  the 
drive-in  group. 


Full-Length  'Magoo' 
Set  for  Christmas 

By  WARREN  G.  HARRIS 

Come  this  Christmas,  Columbia  Pic- 
tures will  release  its  first  full-length 
cartoon  feature,  the  UPA-produced 
"Magoo's  Arabian  Nights."  This  an- 
nouncement was  made  here  yesterday 
by  UPA  Productions  president  Stephen 
Bosustow  at  a  luncheon  in  the  Colum- 
bia home  office  building. 

Filmed  in  Technicolor,  "Magoo's 
Arabian  Nights"  represents  three  years' 
work,  and  will  be  about  80  minutes  in 
running  time.  By  the  time  it  is  re- 
leased, Bosustow  said,  it  will  have 
cost  at  least  $2,000,000.  This  was  a 
hard  project  to  get  started,  he  added, 
but  finally  got  rolling  due  to  the  en- 
thusiasm of  Columbia's  Abe  Schnei- 
der and  Leo  Jaffe. 

Following  Called  Impressive 

The  Magoo  of  the  title  is  the  same 
near-sighted  gent  who  stars  in  Colum- 
bia's popular  cartoon  series,  and  it  is 
figured  that  he  has  a  large  enough 
following  among  adults  and  children 
to  warrant  casting  in  a  full-length  fea- 
ture. Since  the  Magoo  character  has 
always  been  oriented  toward  adult 
audiences,  Bosustow  predicts  that  his 
starring  vehicle  will  keep  theatres  filled 
even  after  5:00  P.M.,  the  time  at  which 
it  is  felt  that  most  cartoon  fea- 
tures begin  to  drop  off  at  the  box- 
office,  due  to  lack  of  child  patronage. 

Bosustow  hopes  that  the  cartoon 
feature  will  be  the  first  in  a  series  of 
such  projects  for  UPA. 

Meet  on  Publicizing 
'Oscar'  Show  in  N.  Y. 

The  first  meeting  of  the  New  York 
City  promotion  committee  devoted  to 
publicizing  the  coming  Academy 
Awards  telecast  was  held  here  yester- 
day in  the  international  board  room  of 
the  Motion  Picture  Association. 

The  meeting  was  devoted  primarily 
to  acquainting  exhibitor  representa- 
tives with  what  can  be  done  in  the 
way  of  publicizing  the  event.  One 
major  effort  under  consideration  is  a 
newspaper  contest  similar  to  the  one 
conducted  in  1957  in  conjunction  with 
the  "N.  Y.  World  Telegram  and  Sun." 


Albany  Bill 

( Continued  from  page  1 ) 
motion  picture  division,  at  the  latt«r's 
discretion,  to  classify  as  "unsuitable 
for  children  subject  to  the  jurisdic- 
tion of  the  state's  mandatory  educa- 
tion law"  certain  films  licensed  by 
that  division. 

The  classification  would  be  used 
in  the  event  a  "film  though  licensed, 
portrayed  nudity,  or  violence,  bru- 
tality, sadism,  juvenile  delinquency, 
drug  addiction  or  sexual  conduct  or 
relationships,  to  an  extent  believed 
contrary  to  the  proper  mental,  ethical 
and  moral  development  of  children 
subject  to  the  compulsory  education 
law  of  the  state." 

Amending  Section  L22  of  the  Edu- 
cation Law,  the  bill  would  take  effect 
immediately. 

Subject  for  Feb.  26  Hearing 

Younglove  and  counsel  James  A. 
Fitzpatrick  of  Plattsburgh,  who  vis- 
ited here  today,  said  the  new  pro- 
posal, along  with  three  others  pre- 
viously introduced  and  two  addition- 
al-one proposing  a  different  system 
of  classifications,  via  the  Marano- 
Conklin  act,  and  the  second,  provid- 
ing for  state  licensing  of  television 
programs,  via  the  Manley  bill— would 
be  subject  of  a  public  hearing  at  the 
Hotel  Roosevelt  in  New  York, 
Feb.  26. 

Explaining  that  the  session  starts 
at  10  A.M.  Fitzpatrick  added,  "if 
necessary,  it  will  be  continued  a  sec- 
ond day."  Invitations  are  being 
mailed  to  about  25  organizations  and 
individuals,  including  the  leading  as- 
sociations of  the  industry. 

Talks  with  MMPTA's  Phillips 

Fitzpatrick  extended  to  D.  John 
Phillips,  executive  director  of  the 
Metropolitan  Motion  Picture  Theatres 
Association,  an  invitation  to  be  rep- 
resented. Phillips  was  in  Younglove's 
office  to  confer  with  him,  when  Fitz- 
patrick entered  and  disclosed  that  the 
fourth  measure  had  just  been  pre- 
sented. Phillips  outlined  to  Young- 
love  and  Fitzpatrick  the  MMPTA's 
position  on  the  bills  already  intro- 
duced. 


Pepsi-Cola  to  Donate 
'Oscar'  Contest  Prizes 

Pepsi-Cola  Co.  is  cooperating  with 
the  MPA  advertising  and  publicity  di- 
rectors committee  in  the  promotion 
of  the  upcoming  industry-sponsored 
television  and  radio  broadcast  of  the 
Academy  of  Motion  Picture  Arts  and 
Sciences  annual  "Oscar"  awards  on 
April  6,  through  a  $2,000  exploitation 
contest  for  theatre  managers. 

Norman  Wasser,  manager  of  theatre 
sales  for  Pepsi-Cola,  said  the  company 
will  donate  the  following  prizes:  first 
prize:  A  free  round-trip  to  Hollywood 
from  the  home  city  for  two.  The  win- 
ner can  take  the  trip  any  time  up  to 
the   1960  "Oscar"  presentation. 

The  first  prize  winner  has  the  option 
of  taking  $1,000  in  cash  in  lieu  of  the 
Hollywood  trip.  Other  prizes:  second, 
$500  in  cash;  third  and  fourth,  $100 
in  cash  each;  six  prizes  of  $50  each. 


ITS  3rd  YEAR- (add 'em  up^ 

9  th  WEEK  in  New  York  (2  theatres) 
7th  WEEK  in  Los  Angeles  ( 3  theatres) 
7  th  WEEK  in  Philadelphia 
7th  WEEK  in  Denver 


7  th  WEEK  in  Boston 
6  th  WEEK  in  Washington 
6  th  WEEK  in  Wilmington 
6  th  WEEK  in  Columbus 
6  th  WEEK  in  Baltimore 
6  th  WEEK  in  Oklahoma  City 
4th  WEEK  in  Toronto 
4  th  WEEK  in  Minneapolis 
4th  WEEK  in  Des  Moines 
4th  WEEK  in  Young  stow n 
3rd  WEEK  in  Kansas  City 
3rd  WEEK  in  Long  Beach 
3rd  WEEK  in  Akron 
3rd  WEEK  in  Cleveland 
3rd  WEEK  in  Lincoln 
3rd  WEEK  in  Indianapolis 
3rd  WEEK  in  St  Paul 
2nd  WEEK  in  Canton 
2nd  WEEK  in  Spokane  * 
2nd  WEEK  in  Providence 
2nd  WEEK  in  Omaha 

112  weeks  playing  time. . 
and  it's  just  starting! 


NO.  33 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  FEBRUARY  19,  1959 


TEN  CENTS 


'Denver  Post'  Will  Present  to  TO  A  Papers,  TV 
New  Proposal  on  'Movie  Parade1 


ansHitTV, 
Product; 
t  Ferguson 


tions  Also  Call  For 
Industry  Relations 

pedal  to  THE  DAILY 

|S,  Feb.  18.-The  necessity 
product,  and  increased  op- 

jlo  present  and  potential  ef- 
ilevision  formed  the  subject 
three  of  the  six  resolutions 
<ie  today  at  the  closing  ses- 
he  Texas  Drive-in  Theatre 
\ssociation  at  the  Adolphus 

rguson,  of  the  Downs  Drive- 
s,  Grand  Prairie,  was  elected 
for  the  coming  year,  suc- 
"Cddie  Joseph.  Also  named 
'ontinued  on  page  3) 

Poor  TV  Shows 
Hasten  Toll-TV 

n  THE  DAILY  Bureau 

NGTON,  Feb.  18.  -  Sen. 
,  Md.)  today  said  the  poor 

current  television  programs 
:ging  the  pay -TV  forces. 

a  member  of  the  Senate 
•  Committee  and  an  oppo- 
ubscription  television,  said 
rks  offer  programs  devoted 
Continued  on  page  7) 


,000  New  Dates 
n'  Thru  April 

engagement  bookings  of 
i  Commandments"  in  the 
ates  and  Canada  will  num- 
than  1,000  from  now 
.pril,  Edward  G.  Chumley, 
:'s  domestic  sales  manager 
ontinued  on  page  2) 


ION  TODAY— page  7 


The  "Denver  Post"  has  revived  its  "Movie  Parade"  project,  and  will  present  a 
new  proposal  to  the  mid-winter  meeting  of  the  board  of  directors  and  executive 
committee  of  Theatre  Owners  of  America  for  establishment  of  this  publication 

  for  exclusive  industry  use.  Robert  W. 

Selig,  chairman  of  a  special  TOA 
committee  for  the  project,  has  re- 
ported that  the  "Post"  is  proceeding 
with  plans  to  establish  the  publica- 
tion, which  would  be  devoted  entirely 
to  promotion  of  the  movies,  and 
would  be  made  available  at  a  minor 
cost  to  every  theatre  in  the  country. 

The  "Movie  Parade"  plan  was  pre- 
sented to  TOA  at  its  annual  convention 
in  Miami  Beach  last  October,  but  was 
temporarily  tabled  in  December  by 
the  "Post"  when  it  found  the  na- 
tional advertising  market  was  too 
(Continued  on  page  3) 


Hendel  Appointed  UA 
Central  District  Head 

Special  to  THE  DAILY 

MIAMI,  Feb.  18.  -  James  Hendel 
has  been  appointed  United  Artists 
Central  District  Manager.  Formal  an- 
n  o  u  n  c  ement 
will  be  made 
here  tomorrow 
by  James  R. 
Velde,  general 
sales  manager 
at  the  UA 
Fortieth  Anni- 
versary sales 
c  o  n  v  e  n  t  ion 
at  the  Roney 
Plaza  Hotel. 

Hendel  will 
headquarter  in 
Pittsburgh  with 
UA's  Pittsburgh, 


Blackwell  Appointed 
Loew's  State  Manager 


James  Hendel 


supervision  over 


for  the  past 
manager  of 


has 


( Continued  on  page  3 ) 

UA  Sales  Meet  Starts 
Second  Phase  in  Miami 

Special  to  THE  DAILY 

MIAMI,  Feb.  18.  -  The  second 
and  concluding  series  of  United  Art- 
ists' Fortieth  Anniversary  sales  con- 
vention meetings,  to  develop  dis- 
tribution patterns  for  its  1959  top 
quality  product  opens  tomorrow  at 
(Continued  on  page  3) 


Hearing  on  Conn.  Film 
Advertising  Bill  Today 

Special  to  THE  DAILY 

HARTFORD,  Feb.  18.-The  long- 
anticipated  public  hearing  by  the 
State  Legislature's  Judiciary  Com- 
mittee on  State  Senate  Bill  44,  which 
would  impose  a  ban  on  objectionable 
motion  picture  advertising,  will  start 
tomorrow  at  10:30  A.M. 

Herman  M.  Levy,  TOA's  general 
(Continued  on  page  3) 


Jerry  E.  Blackwell, 
three    years  assistant 
Loew's    Capitol  Theatre 
been  named 
manager       o  f 
Loew's  State 
on  Broadway, 
it  was  announc- 
ed yesterday  by 
Eugene  Picker, 
Loew's  execu- 
tive vice  -  pres- 
ident. 

The  State  is 
currently  be- 
ing remodelled 
and  is  sched- 
uled to  reopen 
in  mid-March. 

James  Bruno  will  continue  as  man- 
(Continued  on  page  3) 

'Some  Like  It  Hot' 
To  Reopen  State  Here 

Marilyn  Monroe's  "Some  Like  It 
Hot,"  co-starring  Tony  Curtis  and  Jack 
Lemmon,  will  be  the  reopening  at- 
traction at  Loew's  State  Theatre 
here. 

Announcement  was  made  yesterday 
(Continued  on  page  3) 


Jerry  E.  Blackwell 


New  Objection 
To  N.Y.  Censor 
Bills  Forming 

Mull  Appearances  Before 
Joint  Legislative  Groups 


Opposition  to  the  new  censorship 
and  theatre  licensing  measures  which 
have  been  introduced  in  the  New 
York  legislature  is  mounting  rapidly 
and  is  expected  to  include  media 
other  than  motion  pictures  soon,  in 
the  opinion  of  trade  leaders  here. 

The  measures  are  recognized  by 
publications,  television  and  radio  as 
posing  a  threat  to  them  as  well  as  to 
films,  it  was  learned,  and  opposition 
from  these  sources,  in  addition  to  that 
from  within  the  film  and  theatre  in- 
dustries, is  beginning  to  take  shape. 
Other  communications  media  leaders 
fear  the  licensing  measures  may  be 
(Continued  on  page  2) 

'Classification'  Wording 
Of  Albany  Bill  Clarified 

Special  to  THE  DAILY 

ALBANY,  N.  Y„  Feb.  18.  -  An  ex- 
amination today  of  the  Younglove- 
Duffy  bill,  introduced  yesterday  un- 
der the  auspices  of  the  Joint  Legis- 
lative Committee  on  Offensive  and 
Obscene  Material,  showed  that  the 
classification  "unsuitable  for  children 
subject  to  the  compulsory  education 
(Continued  on  page  2) 

'Anne'  Campaign  on 
International  Level 

Twentieth  Century-Fox  pre-selling 
campaign  for  George  Stevens'  "The 
Diary  of  Anne  Frank"  will  enter  a 
new  phase  this  week  with  an  adver- 
tising drive  aimed  at  a  wide  range 
of  media  on  an  international  level.  In 
addition  to  customary  channels 
( Continued  on  page  2 ) 


tT/SED  IN 
I  MARCH 
ISSUE  OF 


Redbook 


•  MORE  THAN  7,000,000  READERS 


Motion  Picture  Daily 


Thursday,  February 


PERSONAL 
MENTION 


SPYROS  P.  SKOURAS,  20th  Cen- 
tury-Fox president,  left  here  for 
Washington  yesterday  and  is  sched- 
uled to  return  to  New  York  tomor- 
row. 

• 

Morris  Lefko,  Michael  Todd  Co. 
booker,  has  returned  to  New  York 
from  Florida  and  the  West  Coast. 
# 

Seymour  Poe,  producers'  repre- 
sentative for  Melville  Prods.,  has  re- 
turned to  New  York  from  Holly- 
wood. 

William  Daugherty,  Connecticut 
district  manager  for  Lockwood  & 
Gordon  Theatres,  has  left  Hartford  for 
Florida. 

• 

Margery  McSorley,  wife  of  the 
Allied  Artists  Eastern  publicity  man- 
ager, has  given  birth  to  their  second 
child,  a  son,  Brendan  Padraic. 

Jules  C.  Goldstone,  president  of 
Walden  Prods.,  has  arrived  in  New 
York  from  the  Coast. 

Michael  Todd,  Jr.,  will  return  to 
New  York  today  from  Europe. 
• 

Dennis  Fance  and  Howard  Con- 
nell,  British  television  executives, 
will  arrive  in  New  York  from  London 
today  via  B.O.A.C. 

• 

Kane  Lynn,  producer,  has  returned 
to  New  York  from  the  Far  East. 
• 

Walter  Morris,  owner  of  the  Pike 
and  Tower  theatres,  Knoxville,  Tenn., 
has  returned  there  from  Atlanta. 
• 

A.   M.   Schuman,   former  general 
manager  of  the  Hartford  Theatre  Cir- 
cuit, has  been  visiting  the  Connecticut 
capital  from  Daytona  Beach,  Fla. 
• 

Dino  DeLaurentiis,  producer,  is  in 
New  York  from  Hollywood. 

• 

William  Reich,  foreign  sales  man- 
ager of  American  International  Pic- 
tures, is  on  a  trip  to  London,  Paris  and 
Rome. 


New  Objectors  to  N.  Y.  Bills  Classificati 


MGM  Signs  Ford  for  3 

HOLLYWOOD,  Feb.  18.  -  Glenn 
Ford  has  been  set  by  MGM  for  star- 
ring role  in  "Cimarron,"  Edna  Ferber 
classic  which  will  be  produced  by 
Edmund  Grainger. 

Ford  has  also  been  named  to  star 
in  MGM's  "The  Gazebo"  and  "Two 
for  the  Season." 


( Continued 

opening  wedges  that  eventually  will 
encompass  them  and  are  described 
as  being  greatly  concerned. 

"It  is  vicious  legislation,"  one  com- 
mented. "It  could  put  a  man  out  of 
business  overnight  at  the  whim  of 
some  figurehead  in  the  state  educa- 
tion department." 

On  another  front,  industry  organ- 
izations were  understood  to  be  de- 
bating whether  or  not  they  should  be 
represented  at  the  public  hearing  here 
next  week  called  by  the  state  joint 
legislative  committee  studying  the 
publication  and  dissemination  of  of- 
fensive and  obscene  material,  which 
sponsored  the  legislation  in  Albany. 

December  Hearing  Recalled 

The  licensing-censorship  measures 
have  been  referred  to  the  senate  edu- 
cation committee  and  the  assembly 
judiciary  committee.  Industry  organ- 
izations feel  that  their  views  on  the 
legislation  should  be  made  known 
now  to  the  committees  in  charge  of 
the  legislation  rather  than  to  the 
joint  legislative  committee  on  ob- 
scenity, etc.  Industry  witnesses  testi- 
fied before  the  latter  committee  at 


from  page  1) 
its  hearing  here  last  December,  so 
the  industry  position  is  a  matter  of 
record,  it  was  pointed  out.  For  the 
future,  some  believe,  specific  opposi- 
tion to  the  specific  legislation  now 
pending  should  be  addressed  to  the 
committees  in  charge,  and  not  to 
the  group  that  sponsored  the  meas- 
ures. 

However,  no  final  decision  on  this 
question  appears  to  have  been  made 
yet  and  it  still  is  quite  possible  that 
some  industry  organizations  which 
have  received  invitations  to  do  so 
will  send  witnesses  to  the  joint  legis- 
lative committee's  local  hearing  on 
Feb.  26. 

Control  Would  Be  Tightened 

The  pending  bills  would,  if  en- 
acted, establish  a  licensing  system 
for  tighter  control  by  the  state  cen- 
sorship authority,  the  education  de- 
partment, of  both  screen  content  and 
theatre  advertising,  making  suspen- 
sion and  revocation  of  licenses  for 
infractions  possible.  The  fourth  and 
latest  theatre  regulatory  bill  would 
authorize  the  state  censor  to  classify 
films  for  adults  only. 


Over  1,000  Dates 

(Continued  from  page  1) 
for  the  Cecil  B.  DeMille  production, 
reported  yesterday. 

Chumley  identified  half  of  the 
1,000  bookings  as  "return  special  en- 
gagements," and  the  other  half  as 
"first  time  medium-  and  small-town 
special  engagements."  At  present,  he 
said,  the  DeMille  film  is  achieving 
under  the  return  special  engagement 
bookings  the  unusual  distinction  of 
second  and  third  week  holdovers  on 
repeat  downtown  and  multiple  en- 
gagements in  branch,  key  and  non- 
key  situations. 

Chumley  said  the  holdovers  were 
the  result  of  record-breaking  box- 
office  returns. 

In  All  Sections  of  Country 

Cited  as  some  of  the  holdovers 
were:  third  week  for  Oklahoma  City 
Harber,  Worcester  (Mass.),  Capitol, 
Lexington  (Ky. ),  Ben  Ali  and  San 
Francisco  multiple  engagement;  sec- 
ond week  for  Amsterdam  (N.  Y.) 
Mohawk,  Denver  multiple  engage- 
ment, Lebanon  (Pa.)  Academy, 
Greenville  (O.)  Wayne,  Philadelphia 
multiple  engagement,  Peoria  (111.) 
Palace,  Tulsa  Rialto,  Atlanta  Roxy, 
Savannah  (Ga. )  Savannah,  Spring- 
field (Mo.)  Tower,  and  Los  Angeles 
multiple  engagement.  Important 
downtown  theatres  where  "The  Ten 
Commandments"  is  in  the  first  week 
of  successful  return  engagements  in- 
clude Danville  (111.),  Fischer,  Sagi- 
naw (Mich.)  Franklin,  Bay  City 
(Mich.)  State. 

Circuit-operated   and  independent 


'Anne''  Campaign 

(Continued  from  page  1) 
of  advertising,  "Anne  Frank"  will  be 
sold  via  European  editions  of  the 
"New  York  Times"  and  "Paris  Her- 
ald Tribune"  as  well  as  Far  Eastern 
editions  of  the  "Times";  ships  news- 
papers, covering  crossings  on  both 
coasts;  theatrical  publications  of 
every  type,  including  "The  Playbill," 
bible  of  the  New  York  theatre-going 
public;  metropolitan  weekly  and  for- 
eign language  papers  and  religious 
and  fraternal  publications. 

All  pre-selling  is  being  concentrated 
on  the  world  premiere  engagement  of 
the  film,  scheduled  for  March  18  at 
the  RKO  Palace  here.  The  gala  open- 
ing is  for  the  benefit  of  the  American 
Association  for  the  United  Nations. 
Douglas  Fairbanks,  Jr.,  has  been 
named  chairman  of  the  AAUU  bene- 
fit committee. 

All  Media,  Says  Einfeld 

According  to  20th  vice-president 
Charles  Einfeld,  no  media  will  be 
ignored  in  bringing  "Anne  Frank"  to 
the  attention  of  the  potential  audi- 
ence for  the  premiere  engagement 
of  the  picture  and  for  subsequent  en- 
gagements around  the  country  and 
throughout  the  world. 

conventional  theatres  are  represented 
by  the  1,000  bookings,  Chumley 
pointed  out.  The  1959  drive-in  spe- 
cial engagements  of  "The  Ten  Com- 
mandments" will  get  underway  in 
late  spring  and  early  summer,  he 
said. 


(Continued  from  page 
law  of  the  state"— to  be  mac 
certain  circumstances  by  ttV 
Education  Department's  moti 
ture  division— would  be  by 
priate  word,  words  or  symbi 
This  classification  would  co 
play  "when  a  film,  though 
portrays    nudity,  horror, 
brutality,  sadism,  juvenile  de 
cy,  drug  addiction  or  sexual 
or    relationships,   to  an  ext< 
lieved  contrary  to  the  proper 
ethical   and  moral  develops 
children  subject   to  the  con  ( 
education  law." 

Director  Empowered 

The  director  of  the  motion 
division,  when  authorized  by 
gents,  the  officers  of  a  local 
bureau,  may,  upon  review, 
such  film  as  unsuitable  for  su 
dren  and  shall,  upon  licensi 
film,  so  indicate  it  by  "aptf 
word,  words  or  symbol,"  t 
the  measure. 

The  bill  further  provides 
utors  and  exhibitors  whose  1 
licensed  under  the  provision: 
section,  when  advertising  th 
ing  of  such  films  shall,  upon 
tion  by  the  director  of  the 
note  such  classification  thereo 
advertisement." 

The  legislation,  amending  t 
cation  Law,  (requiring  film  li 
would  take  effect  immediate 

Tro-or-Con'  Views  Solic 

A    spokesman    for    the  .-' 
Judiciary  Committee,   to  wl 
joint  committee's  four  bills 
with    classifications,  motion 
advertising  and  motion  pictiji 
tre    licensing    were  refern 
stressed  that  memoranda  pre 
should  be  filed  with  it  "pr 
The  judiciary  committee  has, 
tion  over  the  bills,  in  the  lowf 
even    though    the   Joint  Lej 
Committee  on  Offensive  and 
Materials  will  hold  a  hearii 
them  in  New  York  City,  Fel: 


ADVERTISING  EXECU 
NEEDS 
SECRETARY 

Experience  in  motion  picture 
sirable  asset  for  person  in  this  f 
ing  position.  Give  details.  Write 
Box  218.  M.  P.  DAILY 
1270  Sixth   Avenue,    New  York 


FILMACI 

.THE  NAME  TO  REMEMBER 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherw  n  Kane.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  New 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington.  J.  A.  Otten.  National  Press  CI 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay.  News  Editor.  Correspond^ 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  1 
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dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  tin 
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February  19,  1959 


Motion  Picture  Daily 


PEOPLE 


Horwitz  has  been  named  head 
yJUicity,  advertising  and  exploi- 
t  for  Interboro  Theatres  here, 
i  •  time  a  publicist  for  Loew's 
I  as,  Horwitz  for  the  past  five 
leWias  been  doing  managerial  and 
l|  relations  work  for  Interboro. 

I 

:j:  Furst,  manager  of  the  Allied 
hi  New  York  branch,  is  winner 
i  §2,000  first  prize  in  the  com- 
i  i  of  AA  branch  heads  for  pro- 
i  of  "Macabre."  Prizes  of 
4-  each  went  to  the  three  run- 
?  *:  Nat  Nathanson,  Chicago; 
d  ,_,evin,  Detroit,  and  M.  J.  E. 
:liv.  Los  Angeles. 


er  Harrill  and  J.  E.  Howard 

new  owners  of  the  Ritz  Thea- 
arysville,  Tenn.,  formerly  the 
oints  Theatre. 

° 

lan  Weiland,  executive  of  the 
!entury-Fox  Record  Co.,  will 

an  address  today  at  the 
n  meeting  of  the  American 

of  Arrangers  at  Gus  and 
Restaurant  here. 


-  ird  Haines  has  resigned  as 
unt's  radio-TV  contact  in  New 
i  accompany  Kay  Thompson 
tour  of  Russia  as  her  execu- 
istant.  The  actress'  party  left 
k  by  plane  for  Moscow. 


Holloway,  formerly  with  Co- 
and  Universal,  has  joined 
Castle    Associates,  Holly- 

md  will  take  over  her  new 

arly  in  March. 


Brodsky,    formerly  publicity 
_  -  for  Allen  B.  DuMont  Labor- 
Q  'has  been  named  public  rela- 
ector  for  the  company. 


ver  Post' 


Continued  from  page  1) 
or  the  project  at  that  time. 
■+ ported  that  the  "Post"  has 
Z  I'ived  the  program,  and  that 
are  now  moving  along"  so 
'  the  end  of  this  month  we 
e  a  proposal  shaped  up  for 
tres  of  America." 
said  he  expects  to  be  able  to 
this  proposal  at  the  mid- 
eeting  at  the  Mayflower  Hotel 
ington,  D.  C,  on  March  1-3. 

•in  Tower  Wrecked 

1ISVILLE,  Tenn.,  Feb.  18.- 
•een  tower  of  the  Skyline 
Theatre  here  has  been  de- 
ny wind.  The  operation  of  the 
vill  resume  as  soon  as  a  new 
as  been  installed. 


Hendel  Appointed 

( Continued  from  page  1 ) 
Cleveland,  Cincinnati,  Indianapolis 
and  Washington,  D.  G.  exchange 
areas.  Under  the  company's  new 
sales  realignment,  the  Central  Dis- 
trict falls  within  the  operations  of 
the  newly-created  Central  and  South- 
ern Division  headed  by  Sidney 
Cooper,  who  had  been  Central  Dis- 
trict manager. 

Prior  to  his  appointment,  Hendel 
was  UA  branch  manager  in  Pitts- 
burgh, a  post  he  held  for  seven  years. 
He  served  as  Western  District  man- 
ager of  Eagle  Lion  Classics  in  San 
Francisco  from  1950-52.  In  1950  he 
was  made  New  York  branch  manager 
for  Eagle  Lion  Films  after  serving 
two  years  as  that  company's  branch 
manager  in  Pittsburgh. 

Native  of  Pittsburgh 

Born  in  Pittsburgh,  Hendel  entered 
the  industry  in  1938  as  a  salesman 
for  United  Artists  in  Cleveland.  After 
holding  sales  posts  in  Cleveland  and 
Cincinnati,  he  was  Pittsburgh  branch 
manager  for  Producers  Releasing 
Corp.  from  1943-46. 


UA  Sales  Meeting 

( Continued  from  page  1 ) 
the   Roney   Plaza   Hotel   here  with 
representatives  of  19  U.S.  and  Cana- 
dian branches  attending. 

William  J.  Heineman,  vice-presi- 
dent in  charge  of  distribution  and 
James  R.  Velde,  general  sales  man- 
ager, are  presiding  over  the  national 
sales  conclave.  Home  office  officials 
participating  include  Max  E.  Young- 
stein,  vice-president;  Milton  E.  Coh- 
en, Eastern  and  Canadian  division 
manager;  Sidney  Cooper,  Central  and 
Southern  division  manager;  Roger  H. 
Lewis,  national  director  of  advertis- 
ing, publicity  and  exploitation;  and 
David  Picker,  executive  assistant  to 
Max  E.  Youngstein. 

Follows  L.  A.  Conclave 

The  Miami  conference  follows  a 
three-day  session  in  Los  Angeles 
which  involved  UA's  14  other  domes- 
tic branches. 


Drive-in  Name  Changed 

PLAINFIELD,  Conn.,  Feb.  16.- 
Nicholas  Zeo,  Sr.,  new  owner  of  Lord's 
Indoor-Outdoor  Theatre  here,  has 
changed  the  name  of  the  operation  to 
Parkway  Drive-in.  Zeo's  parent  com- 
pany is  known  as  Parkway  Theatres 
Corp. 

'World'  in  Chicago 

CHICAGO,  Feb.  18.  -  Michael 
Todd's  "Around  the  World  in  80 
Days"  will  open  the  first  wave  of 
special  Chicago  engagements  in  eight 
theatres  on  Friday  for  an  indefinite 
run.  "80  Days"  recently  closed  at  the 
Todd  Cinestage  here  after  a  two-year 
roadshow  engagement. 


Georgia  House  Burned 

OCILLA,  Ga.,  Feb.  18-The  Ocilla 
Theatre  here,  operated  by  the  Martin 
Theatre  Circuit,  has  been  destroyed  by 
fire. 


TexansHit  TV 


{Continued  from  page  1) 
were:  Skeet  Noret,  first  vice-president; 
Bob  Davis,  second  vice-president; 
Wayne  Long,  third  vice-president;  A. 
J.  Valentine,  treasurer,  and  M.  K.  Mc- 
Daniel,  secretary.  Joseph  was  given  the 
John  H.  Hardin  Award  as  "the  out- 
standing personality  in  the  drive-in 
theatre  industry." 

Armbruster  Popular 

Walter  Armbruster,  of  Universal, 
was  named  "branch  manager  of  the 
year." 

The  six  resolutions  passed  called  for: 

^Increase  in  the  production  of  mo- 
tion pictures; 

IfOpposition  to  all  forms  of  toll-TV. 

^Opposition  to  the  release  of  post- 
1948  films  to  TV. 

^Improvement  of  relationship  be- 
tween exhibition,  production  and  dis- 
tribution. 

^Recognition  of  the  need  for  more 
film  research. 

HA  pledge  of  the  drive-in  theatre 
owner  to  improve  customer  relation- 
ship. 

Richard  McKay,  advertising-pub- 
licity director  for  American  Interna- 
tional Pictures,  addressed  the  conven- 
tion on  "Promotional  Ideas  for  Drive- 
in  Theatres,"  and  related  experiences 
of  his  own  in  managing  first,  a  success- 
ful drive-in  at  Alexandria,  Va.,  and 
later  as  advertising-publicity  director 
for  40  Pacific  drive-ins  in  Los  Angeles. 
The  same  promotion  stunts— and  a 
number  of  them  were  described— that 
worked  in  a  single  drive-in,  work 
equally  well  in  40,  and  those  used 
years  ago  are  as  effective  today  as 
ever,  McKay  said. 

Sees  Activity  Important 

"The  important  thing,"  he  said,  "is 
to  generate  a  lot  of  activity  around 
your  theatre  and  thus  make  it  the  most 
important  focal  point  for  outside  the 
home  entertainment  in  your  area." 

McKay  described  upcoming  AIP  at- 
tractions and  the  exploitation  features 
built  into  many  of  them.  "A  little  in- 
genuity and  a  lot  of  effort  will  cure 
any  exhibitor's  problems,"  he  said. 


Black  well  Named 

{Continued  from  page  1) 
aging  director  of  both  the  State  and 
the  Capitol. 

Blackwell,  27,  will  be  the  youngest 
manager  ever  to  be  put  at  the  helm 
of  the  Loew  circuit's  "flagship"  thea- 
tre. He  formerly  directed  and  pro- 
duced stock  company  plays  in  Hou- 
ston, Texas,  Bellport,  L.I.,  Kingston, 
Ontario,  and  the  Thousand  Islands, 
N.  Y. 


'Some  Like  It  Hot" 

{Continued  from  page  1) 
by  William  J.  Heineman,  vice-presi- 
dent in  charge  of  distribution  for 
United  Artists,  and  Eugene  Picker, 
executive  vice-president  of  Loew's 
Theatres.  Refurbishing  of  the  theatre 
is  being  rushed  to  meet  a  mid-March 
target  date. 


TENT  TALK 

Variety  Cluh  News 


PHILADELPHIA— More  than  300 
persons,  representing  city,  state  and 
nation,  in  addition  to  the  entertainment 
industry,  gathered  at  the  Bellevue 
Stratford  Hotel  to  honor  Jimmy  Dur- 
ante on  the  occasion  of  his  66th  birth- 
day. A  plaque  was  presented  the  come- 
dian "in  recognition  of  his  unselfish 
efforts  for  handicapped  and  under- 
privileged children  throughout  the 
world."  Leo  Berenson  welcomed  the 
guests.  Ralph  B.  Pries  was  toastmaster. 

A 

DALLAS— Members  of  Tent  No. 
17  will  charter  a  plane  to  attend  the 
convention  of  Variety  Clubs  Interna- 
tional at  Las  Vegas,  March  31  to 
April  3. 

A 

CLEVELAND-March  9  has  been 
set  by  Tent  No.  6  as  the  date  for  in- 
stallation of  new  officers  and  testimoni- 
al to  outgoing  chief  barker  David  Ros- 
enthal at  the  Tudor  Arms  Hotel. 
George  Eby,  international  chief  barker, 
and  Ralph  Reis,  international  repre- 
sentative, are  expected  to  attend. 


DETROIT  -  International  chief 
barker  George  Eby  conducted  a  re- 
gional Variety  Clubs  conference  here 
late  last  week  for  chief  barkers  and 
others  from  the  Detroit,  Cleveland, 
Cincinnati  and  Pittsburgh  tents.  Dis- 
cussions of  improved  Variety  tent  ac- 
tivities were  held,  along  the  lines  of 
previous  conferences  conducted  by 
Eby  with  other  tents. 

Hearing  on  Film  Bill 

{Continued  from  page  1) 
counsel,  and  Motion  Picture  Theatre 
Owners  of  Connecticut  executive  sec- 
retary, is  marshalling  the  industry  for 
a  hearing  delegation. 

The  measure,  introduced  by  Sena- 
tor Orefice,  proposes:  "No  newspaper 
advertisements  of  motion  picture  films, 
or  posters  advertising  motion  picture 
films  that  are  for  display  outside  thea- 
tres, be  allowed  to  contain  material 
made  up  of  pictures  or  accounts  of 
methods  of  illicit  sex,  horror,  terror, 
physical  torture,  brutality,  or  be  al- 
lowed which  contain  pictures  of  or 
partially  denuded  figures,  posed  or  pre- 
sented in  a  manner  likely  to  provoke 
or  arouse  lust  or  passion  or  be  allowed 
to  exploit  sex,  lust,  or  perversion  for 
commercial  gain." 

Appeals  Ohio  Ruling 

COLUMBUS,  O.,  Feb.  18-Mathias 
H.  Heck,  Montgomery  County  prose- 
cutor, has  filed  an  appeal  with  the 
Ohio  Supreme  Court  from  the  Appel- 
late Court  reversal  of  a  lower  court's 
conviction  of  Sylvan  Rothschild,  for- 
mer operator  of  the  Sunset  Cruisein, 
Dayton,  for  violation  of  the  state's  anti- 
nudism  laws.  The  case  stemmed  from 
the  showing  of  the  nudist  film,  "The 
Garden  of  Eden,"  in  October,  1956. 


New  Boxoffice  Records  In  REPE 


RECORD-BREAKING  BOXOFFKj 
AND  MULTIPLE  SPECIAL  ENGAGI 

SITui 


THE  TEN  COI 


THE  GREATEST 


CITY 

Amsterdam,  N.Y. 
Denver,  Colo. 
Greenville,  Ohio 
Lexington,  Ky. 
Oswego,  N.Y. 


TECHNIC* 


BOXOFFICE  G 


THEATRE 

Mohawk  (2nd  Week) 
Multiple  (2nd  Week) 
Wayne  (2nd  Week) 
Ben  All  (3  Weeks)* 
Oswego  (1st  Week) 


*3  Week  Engagement— following  7  weeks  prior  engagements  in  Lexington 


'"TEN  COMMANDMENTS'  AT  BEN  ALI  THEATRE,  LEXINGTON,  KY.,  OUTGROSSED  ITS  I 
ENGAGEMENT.  SCHINE  ORGANIZATION  EXTREMELY  GRATIFIED  AND  SETTING  BOOKINGS  FO 
ENTIRE  CIRCUIT."— George  V.  Lynch,  Schine  Service  Corp. 


hCIAL  ENGAGEMENTS  Everywhere  ! 

UNPARALLELED! 

JRNS  OF  REPEAT  DOWNTOWN 
B  IN  BRANCH,  KEY  AND  NON-KEY 


MILLE'S 

ANDMENTS 


ci  Vision® 


THE  WORLD  HAS  EVER  KNOWN! 


CITY 

<lahoma  City,  Okla, 
oria,  III. 

liladelphia,  Pa. 
m  Francisco,  Cal. 
orcester,  Mass. 


THEATRE 

Harber  (3rd  Week) 
Palace  (2nd  Week) 
Multiple  (2nd  Week) 
Multiple  (3rd  Week) 
Capitol  (3  Weeks)** 


1 


"3  Week  Engagement— following  14  weeks  prior  engagements  in  Worcester 


N6AGEMENT  OF  'TEN  COMMANDMENTS'  AT  OUR  CAPITOL  THEATRE,  WORCESTER,  MASS., 
IGAIN  THIS  IS  TRULY  UNPRECEDENTED  ATTRACTION.  CONGRATULATIONS  FROM  OUR  ENTIRE  ,|||, 
4TI0N."  —  Edward  L.  Hyman,  V.  P.,  American  Broadcasting  Co.,  Paramount  Theatres,  Inc.  3H 


t> 


Motion  Picture  Daily 


Thursday,  February  1! 


Motion  Picture  Daily  Feature  Revieu 


Al  Capone 

Burrows-Ackerman — AA 


Reflecting  faithfully  the  wildly  extravagant  era  of  the  heyday  of  the 
Chicago  gangsters,  this  is  a  carefully  documented  history  of  the  better 
known  facets  of  the  life  of  Scarface  Al  Capone.  The  storv,  stark  and 
authentic  in  its  realism,  is  given  stature  and  authoritv  by  the  perform- 
ance of  Rod  Steiger  as  the  cold-blooded  and  ruthless  killer  who  became 
a  legend  in  his  own  time,  defied  and  corrupted  police,  city  and  state 
governments  and  finally  came  to  his  end  only  by  a  roundabout  Federal 
prosecution  which  bore  no  relation  to  his  actual  life  of  crime. 

Chicago  of  the  period,  the  rise  of  prohibition  gangsterism  in  the  20's, 
is  pictured  carefully  and  well  as  background  to  the  Burrows-Ackerman 
production,  but  it  is  in  the  re-creation  of  the  principal  figure  by  Steiger 
and  of  the  such  lesser  parasites  as  Bugs  Moran  by  Murvyn  Vye,  Johnny 
Torrio  bv  Nehemiah  Persoff,  Hvmie  Weiss  bv  Lewis  Charles,  Dion 
O'Banion  by  Robert  Gist,  and  Big  Jim  Colosimo  by  Joe  De  Santis,  that 
the  picture  takes  on  weight  and  interest. 

Marvin  Wald  and  Henrv  Greenberg  built  the  screenplay  from  the 
more  widely  known  facts  of  the  storv,  ranging  from  Capone's  start  as 
a  bouncer  for  Johnny  Torrio  in  1918  through  the  murder  of  newspaper 
reporter  Jake  Lingle  and  the  St.  Valentine's  Dav  massacre  of  seven  of 
Bugs  Moran's  henchmen.  It  was  these  two  events  which  finally  aroused 
public  opinion  even  in  hardened  Chicago  and  brought  the  Federal  au- 
thorities and  the  income  tax  rap. 

A  strange  romance  between  Fav  Spain  as  the  widow  of  a  bystander 
gunned  down  bv  Capone's  men,  and  Scarface  is  a  fictional  addition. 

For  audiences  who  remember  those  incredible  and  halcvon  days  the 
picture  will  be  nostalgic  and  thought-provoking  in  the  light  of  today's 
crime  picture  which  can  with  little  trouble  be  traced  back  to  these 
causes.  For  newer  and  vounger  audiences  to  whom  the  events  depicted 
seem  from  another  era,  the  production  will  make  the  story  graphic  and 
absorbing.  Richard  Wilson  properlv  concentrated  his  direction  on  the 
wav  things  happened,  keeping  the  camera  mobile  and  the  suspense  high. 

Violence  is  of  course  inherent  in  the  story  but  both  Wilson  and  the 
producers  keep  a  nice  balance  between  what  is  necessary  for  the  nar- 
ration and  what  would  lean  to  sensationalism. 

The  picture  is  almost  documentary  in  its  reporting,  generating  its 
drama  and  suspense  from  the  flowering  of  the  repulsive  character  of 
Capone,  his  almost  amoral  cruelty  and  his  lust  for  power. 

Exploitation  as  the  king-pin  of  all  gangster  stories  is  indicated. 
Running  time,  105  minutes.  General  classification.  February  release. 

James  D.  Ivers 


Endorse  'Heaven9 

The  Catholic  press  is  giving  strong 
support  to  "Embezzled  Heaven,"  for 
which  Louis  de  Rochemont  Associates, 
distributor  in  the  U.S.  and  Canada,  is 
now  setting  pre-release  engagements 
to  begin  around  Easter  time.  Rave 
reviews  of  the  film  are  appearing  in 
upcoming  issues  of  such  magazines  as 
The  Sign,  Catholic  Digest,  Young 
Catholic  Messenger,  Our  Sunday  Visi- 
tor and  Catholic  Preview  of  Entertain- 
ment. 


Melamed  Joining  JSTA 

Louis  Melamed  is  joining  National 
Telefilm  Associates  as  executive  pro- 
ducer. 

In  his  new  post  Melamed  will 
work  in  association  with  Ted  Cott, 
NTA  vice-president  in  charge  of  NTA 
owned  and  operated  stations,  in  the 
development  and  production  of  those 
syndicated  programs  to  be  produced 
on  "living  tape"  in  NTA's  Telestu- 
dios  in  New  York. 


The  Last  Blitzkrieg 

Clover — Columbia 


Adding  something  a  little  different  in  the  way  of  subject  matter 
current  cycle  of  war  dramas,  this  Sam  Katzman  production  al 
built-in  boxoffice  insurance  in  the  persons  of  the  popular  Van  m 
and  Kerwin  Mathews,  the  latter  fresh  from  his  starring  performa 
the  highly  successful  "Seventh  Vovage  of  Sinbad." 

In  a  bit  of  casting  which  will  probablv  come  as  a  surprise  to  thei 
both  of  these  players  are  seen  as  Nazis— Johnson  as  one  who  reali; 
futility  of  the  cause  just  before  the  finale,  and  Mathews  as  one  win 
down  fighting  for  the  Fatherland. 

Johnson,  the  son  of  one  of  Hitler's  top  generals,  is  a  Nazi  sp 
versed  in  American  language  and  customs.  After  betraying  a  nun 
American  prisoners  with  whom  he  has  been  purposely  interned,  1 
a  trio  of  other  English  speaking  Nazis,  including  Mathews,  are  o|j 
to  disguise  themselves  as  Americans  and  commit  whatever  acts  oi< 
tage  they  can  behind  Allied  lines. 

Their  mission  proves  highly  successful,  until  they  run  into  Die 
and  Larry  Storch,  survivors  of  the  prison  camp  in  which  Johnsc 
been  spying.  Following  a  number  of  skirmishes  which  indicate 
sabotage,  York  sends  Johnson  and  his  fellow  Nazis  out  on  a  reci! 
sance  mission  which  ends  in  their  unwitting  self-betraval.  In  j 
battle  which  follows,  Johnson  is  the  only  Nazi  to  survive,  and  later 
he  sees  a  number  of  his  captors  ruthlessly  shot  down  by  one  of  hi; 
trymen,  he  realizes  his  mistakes  and,  with  stolen  arms,  wipes  out 
Nazi  in  sight. 

As  written  by  Lou  Morheim,  "The  Last  Blitzkrieg"  offers  sub; 
melodrama  and  some  exciting  battle  scenes,  some  of  which  wer<: 
piled  from  stock  newsreel  footage  and  others  filmed  on  location  i 
land.  Under  Arthur  Dreifuss'  direction,  performances  are  ade 
Larry  Storch  supplies  the  film's  few  touches  of  humor,  and  att 
Lise  Bourdin,  as  a  French  peasant  girl  assaulted  by  Mathews,  tfj 
feminine  touch. 

Running  time,  84  minutes.  General  classification.  Current  release 

Warren  G.  1 


Ride  Lonesome 

Ranown — Columbia — CinemaScope 


Hartford,  F 

The  redoubtable  Randolph  Scott,  stalwart  survivor  of  a  once  \ 
breed  of  screen  cowboy  heroes,  keeps  a-ridin',  a-shootin'  and  al 
into  the  heart  of  the  Golden  West,  providing  some  handsome  box 
receipts  and  gladness  in  the  hearts  of  exhibition  everywhere.  H 
long-time  associate,  executive  producer  Harry  Joe  Brown,  working 
the  corporate  title  of  Ranown  Productions,  based  this  latest  gidda 
go  action  on  a  fair-to-middlin'  yarn  bv  Burt  Kennedy. 

Karen  Steele,  previously  exposed  in  a  number  of  outdoor  melod 
is  the  female  leading  plaver,  and  Pernell  Roberts  and  James  Besl; 
up  the  supporting  roster.  But  when  all  is  said  and  done,  as  antici 
it's  Scott  upon  whom  the  primary  action  relies  and  he  delivers  a  i 
acteristicallv  firm-grained,  jut-jawed,  entertaining  performance. 

Former  Sheriff  Randolph  Scott  captures  young  desperado  Jame 
and  waits  for  the  latter's  killer  brother,  Lee  Van  Cleef,  to  come 
rescue.  Joined  by  outlaw  Pernell  Roberts,  who  is  planning  to  refon 
settle  down  somewhere,  and  young  widow  Karen  Steele,  Scott 
brings  Best  to  trial. 

Van  Cleef  finally  catches  up  and  is  killed  bv  Scott  in  a  showdown  ] 
Scott  rides  off  alone,  leaving  Roberts  and  Miss  Steele  to  take  Be; 
Santa  Cruz,  collect  the  reward  and  use  it,  together. 

Budd  Boetticher,  as  competent  a  craftsman  as  can  be  found 
action  field,  is  listed  as  producer  and  director;  Jerrold  Bernstein 
sistant  director.  The  film  has  the  added  packaging  components  oil 
CinemaScope  and  Eastman  Color. 

Running  time,  73  minutes.  General  classification.  Release,  in  Feb 

A 


The 
finest 
carbons 

ever 
made... 

[n]at;onal 

PROJECTOR 
CARBONS 


iy,  February  19,  1959 


Motion  Picture  Daily 


tional 


e- Selling 


ON  WAINWRIGHT,  "Life's" 
iffer,  has  written  a  character 
i  Samuel  Goldwyn,  the  cen- 
me  of  which  is  based  on  the 
ion  of  "Porgy  and  Bess."  This 
ning   and  informative  article 

in  the  Feb.  16  issue, 
rding  to  the  author,  when 
ances  Goldwyn  told  Sam  early 
rning  that  a  fire  had  complete- 
royed  the  sound  stage  which 
the  Catfish  Row  set  and  cos- 
/alued  at  more  than  two  mil- 
llars,  Sam  did  not  bat  an  eye 
ed  her  "if  anyone  was  hurt." 
(n  was  not  entirely  unshaken 
news  of  the  fire;  he  actually 
the  30  minutes  of  strenuous 
up  exercises  he  does  daily, 
article  brings  the  reader  from 
Rouben  Mamoulian  to  Otto 
,<»er,  who  replaced  him,  and  the 
•ring  of  "Porgy  and  Bess."  This 
dumbia  release  will  be  ready 
rimer  for  showing  on  a  re- 
eat  basis. 

• 

Jail's"  created  a  special  Valen- 
der  spotlighting  the  romance 
ind  the  cast  of  "Imitation  of 
"his  attractive  Valentine  was 
to  the  top  theatre  owners  of 
on  and  called  attention  to  the 
ad  on  the  new  UI  film  which 
pear  in  the  March  issue  of 
l's."  Starring  in  "Imitation  of 
re  Lana  Turner,  John  Gavin 
dra  Dee. 


nee  Somers  selected  "The 
Mouth"  as  the  picture  of  the 
in  "Redbook"  for  February. 
>,  "It  is  an  unforgettable  hu- 
film.  For  this  is  more  than 
ther  study  of  Gully  Jimson,  a 
fighting  comformity.  When 
ils  down  the  Thames,  you 
hat  despite  whatever  forces 
inst  him,  he'll  find  another 
paint." 

• 

se  it  tells  one  of  the  greatest 
ies  of  endurance  ever  filmed, 
-ives"  has  been  awarded  the 
Magazine"  Special  Merit 
or  February. 

• 

ijor  editorial   spread   in  the 
ssue  of  "Seventeen"  discusses 
he  Naked  Maja"  starring  Ava 
and  Anthony  Franciosa  and 
s   the  picture's  biographical 
it  of  the  Spanish  artist  Fran- 
a  with  this  actual  life  story, 
re  for  his  role  as  the  artist 
or  Franciosa  spent  months 
about  him,  visiting  his  old 
haunts    and    studying  his 


;oone,  star  of  "Mardi  Gras," 
cen  an  article  for  the  March 
"Photoplay"  titled  "The  One 
yly  Life  I'm  Ashamed  of." 

Walter  Haas 


Television  Today 


Name  Members  of  HCC 
Broadcast  Committee 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  18.  -  House 
Commerce  Committee  chairman  Har- 
ris has  named  the  members  of  the 
subcommittee  with  jurisdiction  over 
broadcast  matters,  with  himself  as 
chairman. 

Other  Democratic  members  would 
be  Representatives  Rogers  of  Texas, 
Flynt  of  Georgia,  Moss  of  California, 
and  Rostenkowski  of  Illinois  and  Re- 
publican Representatives  Bennett  of 
Michigan,  Younger  of  California  and 
Avery  of  Kansas. 


'Steve  Allen  Show'  Will 
Return  to  NBC  in  Fall 

The  "Steve  Allen  Show"  will  be 
back  on  the  NBC  Television  Network 
next  fall,  it  was  announced  by  Robert 
F.  Lewine,  vice-president,  NBC  Tele- 
vision Network  Programs. 

At  the  same  time,  Lewine  said  that 
the  "Steve  Allen  Show"  will  move  into 
a  new  Sunday  night  time  period,  7:30- 
8:30  P.M.,  EST,  beginning  March  15. 
Effective  on  that  date,  the  Radio  Cor- 
poration of  America  will  sponsor  the 
program  on  alternate  weeks,  in  addi- 
tion to  the  current  sponsors— E.  I,  Du- 
Pont  de  Nemours  and  Company,  Inc., 
and  Hazel  Bishop,  Inc. 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN 


THE  w.k.  trade  mark,  WB,  not  only  stands  for  Warner  Bros,  but 
with  the  continued  popularity  of  their  western  telefilm  series  such 
as  "Maverick,"  "Chevenne,"  "Sugarfoot,"  "Colt  '45"  and  "Lawman," 
(starting  next  summer,  "The  Alaskans,")  the  initials,  "W  B"  are  now  rec- 
ognized bv  the  Television  Industry  as  also  signifying,  "Western  Beau- 
ties." (W-hoa  B-oy.)  .  .  .  The  multi-talented  Lea  Serra,  former  actress 
and  for  five  years  assistant  to  the  late  Martin  Henry  at  Video  Pictures, 
has  joined  On  Film,  Inc.,  producers  of  commercial,  industrial  and  TV 
films,  as  ass't  producer.  .  .  .  Richard  Isaacs,  formerly  with  Arthur  Cantor, 
is  now  with  Mike  Merrick  Associates.  .  .  .  Produced  and  packaged  by 
Dudley  Andrews,  the  transcribed  "Maggi  McNellis  Celebrity  Talk"  pro- 
gram is  a  daily  feature  over  270  stations.  Guests  swapping  chit-chat 
with  La  McNellis  in  the  next  few  weeks  include  Gary  Cooper,  Milton 
Berle,  Celeste  Holm,  Zachary  Scott,  Maria  Schell,  Ginger  Rogers,  Betsy 
Palmer  and  other  figures  of  show  biz  so  howcome  this  Maggi-nificent 
program  isn't  heard  in  N'vawk?  .  .  .  Steve  Libby,  popular  and  dynamic 
Jack  of  Flack,  en  route  to  the  coast  for  a  week's  huddle  with  staffers 
there  at  Communications  Counselors,  Inc.  .  .  .  Just  laughed  our  wax 
through  an  8-page  pamphlet  titled  "Finley-veiled  Facts  From  Art's 
Almanac"  compiled  by  deejay  Art  Finlev  of  KROW,  Oakland,  Cal. 
Chockful  of  interesting  historical  data  for  the  month  of  February  inter- 
spersed with  Finley's  humorous  observations.  .  .  . 

On  several  recent  occasions  when  we  visited  Washington  (D.C.)  we'd 
heard  nice  things  about  a  handsome  young  announcer-newscaster-deejay 
named  Bill  Mayhugh,  heard  daily  over  WOL.  We  tuned  him  in  several 
times  and  easily  understood  why  Washingtonians 
listen  to  him  and  believe  in  his  sincerity  enough  to 
buy  his  sponsors'  wares.  Now  that  the  station  has 
been  added  to  the  Mutual  net,  Billy  can't  miss  being 
signed  for  a  network  radio  or  TV  series.  .  .  .  Tern- 
pus  Fugit  Dep't:—  On  page  16  of  the  current  Cali- 
fornia Publisher  Magazine,  an  interesting  pictorial 
layout  depicts  Art  Linkletter  receiving  a  plaque  on 
his  "House  Party"  CBShow  from  Robert  Macklin, 
managing  director  of  the  California  Newspaperboys 
Foundation  who  also  introduced  to  Art,  young  Rob- 
ert Haddock  who  now  delivers  newspapers  on  the 
same  route  in  San  Diego  that  Linkletter  served  30 
years  ago.  (we  read  everything.)  .  .  .  Naming  by  Arnold  Maxin  of  Eddie 
Heller  as  A  &  R  exec  at  MGM  Records  was  a  fine  move  as  Heller,  not 
only  is  one  of  the  best-liked  on  Tin  Pan  Alley,  but  also  able,  experienced 
and  possessor  of  mucho  music  savvy.  .  .  .  Comes  March  23  and  "Beat 
The  ABCIock,"  starts  its  tenth  consecutive  year  in  TV. 


Mayhugh 


Poor  TV  Show 


( Continued  from  page  1 ) 
to  "wholesale  murder"  and  commer- 
cials "geared  to  know-nothings."  "Un- 
less program  directors  of  TV  net- 
works and  stations  change  this,"  he 
added,  they  will  be  "digging  their 
own  graves"  by  inviting  competition 
from  subscription  television. 

Committee  Will  Explore' 

Butler  suggested  the  Senate  Com- 
merce Committee  would  "explore  the 
entire  situation,"  adding  that  "it  is 
time  for  a  complete  overhaul  of  pro- 
grams and  advertising. " 

New  Stevens  Series 
Set  for  20th-Fox  TV 

"Mark  Sutherland,"  a  science-adven- 
trure  filmed  TV  series  based  on  fact, 
written  by  dramatist  Leslie  Stevens, 
has  been  approved  for  production 
by  Martin  Manulis,  executive  head  of 
20th  Century-Fox  Television  produc- 
tion. It  is  the  second  television  series 
property  developed  by  Daystar  Pro- 
ductions, Inc.)  to  receive  Manulis'  ap- 
proval within  a  week. 

Two  Pilots  Completed 

Stevens  has  completed  the  scripts  for 
pilots  of  both  "Mark  Sutherland"  and 
the  first  series  approved,  "Arsenal 
Stone,"  which  has  a  background  of  the 
post-Civil  War  West.  The  two  series 
are  part  of  a  deal  that  has  been  made 
by  the  new  company  with  20th-Fox 
Television  for  a  program  of  packages 
with  no  projects  specified  and  no  writ- 
ten material  submitted,  but  solely  on 
the  basis  that  unique  and  commer- 
cially salable  projects  would  be  de- 
veloped. 


Galaxy  Will  Produce 
'Skinny  and  Me'  Series 

"Skinny  and  Me,"  a  new  television 
film  series  created  by  Ben  Park,  will 
start  filming  in  Hollywood  on  March  2, 
it  has  been  announced  here  by 
Milton  A.  Gordon,  president  of  Galaxy 
Attractions,  Inc.  This  is  the  second 
major  film  series  launched  by  Galaxy 
this  week.  Gordon  disclosed  previously 
arrangements  for  the  production  of  the 
television  version  of  Sir  Winston 
Churchill's  "A  History  of  the  English 
Speaking  Peoples,"  with  Laurence 
Olivier  as  narrator. 


King  to  Skiatron 

Kenneth  L.  King,  management  en- 
gineer and  authority  in  systems  en- 
gineering, lias  been  appointed  execu- 
tive vice-president  of  Skiatron  Elec- 
tronics &  Television  Corp.,  owner  of 
the  Subscriber-Vision  systems  of  toll 
television,  it  was  announced  by  Arthur 
Levey,  president  of  Skiatron  Elec- 
tronics. 


IMITATION 
OF  LIFE' 


■if' 


1--.  -Mil 


■ 


if 


im  :§iii;  |§ 


BLOCKBUSTER 


--HARRISON'S  REPORT 


MR.  SHOWMAN 
SCREEN  IT... 

BOOK  IT 
FOR  EASTER! 


B,  NO.  34 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  FRIDAY,  FERRUARY  20,  1959 


TEN  CENTS 


\s  Pledged  Fox  Sets  Special  Roadshow  Policy 

A  to  Move  For  All  Engagements  of  'Anne  Frank" 


Projection 
lining  Plan 

*t  Given  Top  Spot 
lard  Meeting  Agenda 

re  Owners  of  America  has  re- 
ssurances  of  cooperation  from 
rganizations  it  asked  to  par- 
t  the  formation  of  a  nation- 
ning  program  to  improve  mo- 
ture  projection,  George  G. 
.  TO  A  president,  announced 

esult  the  project  will  have  a 
on  the  agenda  of  the  mid- 

tetings  of  the  TOA  board  of 
and  executive  committee  at 

Bower  Hotel  in  Washington, 

larch  1  through  3.  Methods 
ig  exhibitor  support  for  the 
so  that  it  can  be  rapidly  im- 

d  will  be  discussed  at  that 
the  TOA  theatre  equipment 

Continued  on  page  2 ) 

film  Ad  Bill 
d,  Hit  at  Hearing 

[Special  to  THE  DAILY 
iFORD,  Feb.  19.-Mixed  re- 
nted a  proposed  measure  that 
advertising  of  objectionable 
cture  films  at  a  hearing  to- 
re the  Connecticut  Legisla- 
lary  Committee.  A  sizeable 
of  mothers,  representatives 
ontinued  on  page  3 ) 

oodfried  Heads 
tudio  Publicity 

THE  DAILY  Bureau 

t  WOOD,  Feb.  19.  -  Bob 
has  been  named  Columbia 
dio  publicity  manager,  suc- 
Horwitz,  it  was  announced 
Paul  N.  Lazarus,  Jr.,  vice- 
Goodfried  will  serve  under 
m,  director  of  advertising, 
and  exploitation.  Flinn  will 
the  studio  on  March  9.  In 
m  Goodfried  will  serve  as 


ION  TODAY— page  5 


Only  showcase  engagements  will  be  accepted  by  20th  Century-Fox  for 
George  Stevens'  "The  Diary  of  Anne  Frank,"  Alex  Harrison,  20th-Fox  general 
sales  manager,  said  yesterday  in  announcing  the  sales  policy  for  the  film. 

•  ■        Other  requirements  called  by  for 

the  film  company  in  respect  to  the 
film  are  as  follows: 

Engagements  will  be  refused  to 
theatres  unless  they  allow  at  least 
three  months  prior  to  the  opening 
date  for  advance  promotion; 

Each  theatre    must   be  equipped 
with  reserved  seat  box  office  facilities; 
Each  theatre  will  have  to  have  the 
(  Continued  on  page  4 ) 


Great  Plains  Exhibitors 
Plan  New  Joint  Meet 

Special  to  THE  DAILY 

KANSAS  CITY,  Mo.,  Feb.  19.-The 
Missouri-Illinois  Theatre  Owners  of  St. 
Louis,  and  the  United  Theatre  Own- 
ers of  The  Heart  of  America,  have 
joined  together  in  the  sponsorship  of 
a  three-day  meeting,  March  24,  25 
and  26,  at  the  Muehlebach  Hotel  here. 
The  affair  will  be  called  "Show-a- 
Rama  No.  2,"  the  first  having  been 
held  last  year.  This  year  the  conven- 
tion has  been  enlarged  upon  and  plans 
are  being  developed  by  a  well-organ- 
( Continued  on  page  4 ) 

Film  Shares  in  Good 
Demand;  Prices  Strong 

Market  demand  for  film  shares 
continued  strong  on  both  the  Big 
Board  and  Amerex  yesterday,  with 
several  continuing  a  climb  to  new 
highs  and  others  showing  substantial 
gains  to  close  at  near-high  levels. 

Loew's,  which  has  been  in  good 
demand  for  more  than  a  week  past, 
gained  another  Vi  point  yesterday  to 
22%,  on  a  turnover  of  nearly  20,000 
shares.  Wall  Street  reports  that  Union 
Oil  of  California,  which  has  an  ex- 
(Continued  on  page  3) 


Skouras  Due  Here  Today; 
May  Wind  Up  Studio  Deal 

Spyros  P.  Skouras,  20th  Century- 
Fox  president,  will  return  here  today 
from  Washington  and  will  resume  im- 
mediately the  conferences  on  the  pro- 
posed sale  of  the  company's  Beverly 
Hills,  Cal.,  studio  property  to  Wil- 
liam Zeckendorf's  Webb  &  Knapp 
realty  firm.  The  negotiations,  on  the 
verge  of  closing,  were  interrupted  on 
Wednesday  when  Skouras  was  called 
to  Washington. 

Company  officials  yesterday  indi- 
cated some  possibility  of  an  agree- 
ment being  reached  today  on  the 
huge  deal,  with  formal  closing  sched- 
uled for  some  time  within  the  next 
two  weeks. 


Upholds  Contract  Vs. 
Anti-Trust  Charges 

The  Somerville,  N.  J.,  Drive-in 
Theatre,  which  had  set  up  a  defense 
of  anti-trust  illegality  to  eight  per- 
centage actions  brought  by  distribu- 
tors, lost  its  appeal  to  the  Appellate 
Division  of  the  state  Superior  Court 
in  Newark. 

The  drive-in  was  charged  with  fail- 
ure to  include  in  its  box  office  reports 
on  percentage  pictures  sums  charged 
all  patrons  as  part  of  the  admission 
price  for  the  availability  of  car  heat- 
( Continued  on  page  5 ) 


Credit  Campaign  in 
1th'  Staying  Power 

The  long-distance  strength  of  a 
well-merchandised  film  is  borne  out 
by  the  sub-key  and  subsequent  run 
business  being 
recorded  b  y 
"The  7th  Voy- 
age of  Sinbad," 
Rube  Jackter, 
Columbia  vice- 
president  and 
general  sales 
manager,  said 
yesterday.  The 
picture 
achieved  box 
office  grosses 
of  more  than 
$3,500,000  i  n 
the   first  three 

weeks  of  release  in  400  key  city  first 
runs  during  the  Christmas-New  Year 
holiday  season.  Since  then,  Jackter 
said,  the  returns  have  been  equally 
outstanding. 

He  pointed  to  the  recently  com- 
(Continued  on  page  2) 


Rube  Jackter 


ITOA  Going 

Groups  Split 
On  Attending 
Hearing  Here 

Suspect  Publicity  Sole 
Motive  of  State  Group 

Independent  Theatre  Owners  Ass'n. 
decided  yesterday  to  send  a  represent- 
ative to  the  public  hearing  at  the  Hotel 
Roosevelt  here  next  Thursday  called  by 
the  state  joint  legislative  committee 
studying  the  publication  and  dis- 
semination of  offensive  and  obscene 
material,  which  has  sponsored  legisla- 
tion providing  for  the  licensing  of  New 
York  theatres  to  enforce  broader  con- 
trol over  screen  content  and  adver- 
tising. 

Indications  are  that  other  industry 
organizations  and  companies  also  will 
send  spokesmen  to  the  hearing,  al- 
(Continued  on  page  4) 

UA  Sales  Drive  Set 
With  $60,000  in  Prizes 

Special  to  THE  DAILY 

MIAMI,  Feb.  19.-United  Artists 
has  set  a  Fortieth  Anniversary  sales 
drive  to  backing  the  greatest  concen- 
tration of  top  quality  product  in  its 
history,  it  was  announced  today  by 
James  R.  Velde,  general  sales  man- 
ager, at  the  company's  annual  sales 
convention  at  the  Roney  Plaza  Hotel 
here.  The  22-week  campaign  for  col- 
lections, billings  and  playdates  will 
award  more  than  $60,000  in  cash 
prizes  to  the  winners  among  33 
branches  competing  in  the  United 
States  and  Canada.  This  is  the  shortest 
(Continued  on  page  3) 


List  Nominations  for 
Foreign  Film  'Oscar' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  19.  -  The 
five  films  nominated  for  the  1958 
Foreign  Language  Film  Award  of  the 
Academy  of  Motion  Picture  Arts  and 
Sciences  were  announced  today  by 
George  Stevens,  president. 

Films  nominated  are:  "Arms  and 
the  Man,"  ("Helden"),  H.  R.  Sokal- 
P.  Goldbaum  Productions,  Bavaria. 
{Continued  on  page  4) 


•2 


Motion  Picture  Daily 


Friday,  February  20, 


PERSONAL 
MENTION 


CHARLES  BOASBERG,  Warner 
Brothers  general  sales  manager, 
has  arrived  in  New  York  from  the 
Coast. 

• 

Maurice  '"Red"  Silverstein,  vice- 
president  of  Loew's  International,  will 
leave  here  on  Sunday  for  the  M-G-M 
Culver  Citv  Studios. 


Reville   Kniffen,   20th  Century- 
Fox  Western  division  manager,  left 
Denver  yesterday  for  Hollywood. 
• 

Douglas  Fairbanks,  Jr.,  will  leave 
New  York  for  London  tomorrow  via 
B.O.A.C. 

• 

Behnie  Sehlin,  of  the  M-G-M  home 
office  publicity  staff,  will  arrive  in 
Cleveland  today  from  New  York. 
• 

Oscar  Homolka  has  arrived  in  New 
York  from  Philadelphia. 

• 

Wayne  Ball,  sales  manager  for  Na- 
tional Theatres'  "Windjammer,"  is  in 
Dallas  from  Los  Angeles.  He  will  visit 
Oklahoma  City  before  returning  to  the 
Coast. 

• 

William  Richardson,  president  of 
Capital  Releasing  Corp.,  Atlanta,  has 
left  there  for  Jacksonville. 

• 

R.  J.  "Hap"  Barnes,  president  of 
ABC  Theatrical  Enterprises,  Atlanta, 
has  returned  there  from  Knoxville, 
Term. 


Max  Rosenberg,  producer,  will 
leave  New  York  today  for  London  via 
B.O.A.C. 


Jack  Riggs,  of  the  Riggs  Booking 
Service,  Jacksonville,  has  returned 
there  from  Atlanta. 


Lester  I.  Mcjannet  Dies 

SEATTLE,  Feb.  19.-Funeral  serv- 
ices were  held  here  for  Lester  I.  Mc- 
jannet, 68,  stage  manager  of  the  Or- 
pheum  Theatre  and  a  veteran  of  more 
than  50  years  in  show  business.  A 
daughter,  two  grand-children  and  two 
brothers  survive. 


No  Paper  Monday 

MOTION  PICTURE  DAILY  will 
not  be  published  Monday,  February. 
23,  a  legal  holiday  in  observance  of 
Washington's  Birthday. 


'Sinbad'Drive 


(Continued  from  page  1) 
pleted  one  week  stand  of  the  Charles 
Schneer  production  in  some  70  cir- 
cuit houses  in  the  New  York  neigh- 
borhoods and  suburbs.  The  box  office 
figures  in  those  theatres  topped  the 
$650,000  mark,  more  than  matching 
the  $500,000  plus  gross  which  the 
Roxy  on  Broadway  had  recorded  in 
its  five  week  holiday  engagement.  Ad- 
ditional subsequent  runs  plus  the 
Long  Island  and  New  Jersey  first 
runs  will  put  the  New  York  exchange 
aggregate  gross  well  above  $1,500,- 
000. 

Elsewhere,  Jackter  added,  the  re- 
sults have  been  the  same.  Despite 
bad  weather  conditions,  the  Philadel- 
phia exchange  reported  more  than 
$120,000  gross  from  31  subsequent 
engagements,  double  of  what  is  con- 
sidered an  average  good  figure  for 
the  situations.  In  the  Cincinnati  area, 
17  theatres  plagued  by  floods  and 
heavy  rains  rang  up  $23,000,  a  60 
per  cent  jump  over  the  average  good 
figure. 

Points  to  Five  Key  Cities 

Other  territorial  subsequent  ag- 
gregate grosses  reported  by  Jackter 
included  Dallas,  36  theatres,  $92,000, 
double  average  good;  Milwaukee,  13 
theatres,  $30,000,  a  third  over  aver- 
age good;  Buffalo,  10  theatres,  $17,- 
250,  almost  double  average  good; 
Pittsburgh,  17  theatres,  $20,700,  50 
per  cent  better  than  average  good; 
Cleveland,  25  theatres,  $58,000,  60 
per  cent  better  than  average  good. 

In  every  case,  Jackter  pointed  out, 
both  Columbia  sales  personnel  in  the 
field  and  the  exhibitors  have  re- 
peatedly pointed  to  the  outstanding 
merchandising  campaign  for  "Sinbad" 
as  a  principal  reason  for  both  its 
initial  impact  and  its  carrying  power 
through  the  subsequent  runs. 

High  on  everyone's  praise  list,  said 
the  sales  chief,  have  been  the  tele- 
vision commercials.  He  referred  to  a 
report  by  Minneapolis  salesman  Bill 
Wood,  who  made  a  personal  survey 
of  the  lines  in  front  of  the  28-day 
houses  in  that  city  on  a  Friday  night, 
Saturday  matinee  and  evening  and 
Sunday  matinee.  He  reported  that 
five  out  of  every  seven  persons  cred- 
ited the  TV  commercials  with  having 
spurred  their  desire  to  see  the  film. 

'Oscar'  Show  Adds  9 

HOLLYWOOD,  Feb.  19.-Addition 
of  Paul  Douglas,  Robert  Evans,  Rhon- 
da Fleming,  Clark  Gable,  Cary  Grant, 
Shirley  Jones,  Julie  London,  Lee 
Remick  and  Robert  Stack  to  the  star 
studded  cast  of  the  31st  annual  Acade- 
my Awards  program  was  announced 
today  by  Jerry  Wald.  The  105-minute 
"Oscar"  show  will  be  carried  by  the 
combined  radio  and  television  net- 
works of  the  National  Broadcasting 
Co.,  April  6. 


DeLaurentiis 


DeLaurentiis 
Monthly  Magazine 

Producer  Dino  DeLaurentiis  has 
announced  inauguration  of  a  monthly 
magazine  devoted  exclusively  to  his 
film  -  making 
activities.  The 
first  issue,  just 
off  the  presses, 
is  given  over 
entirely  to  a 
report  on  his 
product  ion, 
"T  e  m  p  e  s  t," 
which  Para- 
mount will  put 
into  release  at 
Eastertime. 

The  maga- 
z  i  n  e,  called 
"Dino  DeLau- 
rentiis Movies,"  is  due  for  wide  dis- 
tribution in  the  United  States.  The 
initial  issue,  with  Van  Heflin,  as  star 
of  "Tempest,"  pictured  on  the  cover 
in  full  color,  is  being  mailed  by 
Paramount  branch  offices  to  exhibi- 
tors, film  critics,  newspaper  editors, 
radio-television  commentators,  fea- 
ture writers  and  other  opinion-makers 
throughout  the  country. 

Outlines  Purposes 

In  a  "memo"  from  DeLaurentiis 
on  the  new  magazine's  first  page,  the 
producer  indicates  that  it  is  being 
published  as  a  means  "to  tighten  the 
bonds  which  link  film-makers  of  all 
nations."  He  expresses  his  conviction 
that  "only  through  an  ever  closer  ex- 
change of  ideas,  talent,  and  informa- 
tion, through  a  truly  international 
collaboration  on  all  levels,  can  we 
maintain  the  preeminent  status  the 
motion  picture  has  attained  through 
the  years." 


Upton  Heads  UMF's 
Amusement  Division 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  19.  -  Ap- 
pointment of  David  A.  Lipton,  vice- 
president  of  Universal  Pictures,  as 
chairman  of  the  amusement  division 
of  the  United  Jewish  Welfare  Fund 
campaign  for  1959  was  announced 
today  at  a  luncheon  meeting  of  en- 
tertainment industry  leaders  at  the 
Beverly  Hills  Hotel  here. 

Industry  Leaders  Present 

Dr.  Max  William  Bay,  general 
chairman  of  the  UJWF,  made  the  an- 
nouncement at  the  gathering,  which 
was  called  by  Samuel  J.  Briskin, 
Steve  Broidy,  Phil  Feldman,  B.  B. 
Kahane,  Jack  Karp,  Sid  Rogell  and 
Mendel  Silberg. 

Rogell,  last  year's  .chairman  of  the 
amusement  division,  was  honored  by 
the  receipt  of  a  plaque  in  acknowl- 
edgement of  his  services. 


TOA  to  Moi 


(Continued  from  page  1) 
committee  headed  by  John  B.  Sell 
of  Butler,  Wise.  It  will  then  be 
cussed  by  the  board  and  exec 
committee. 

Kerasotes  said  that  Schuyler's 
mittee  felt  that  a  program  cou 
developed  quickly  and  put  into  c 
tion  at  minor  or  no  cost  to  tl 
owners,  as  soon  as  it  could  be  < 
mined  that  theatres  would  cooj: 
effectively  with  such  a  program 

Kerasotes  said  he  had  been  a^ 
of  cooperation  in  development  < 
program  by  RCA  Service  Co.,  J 
Service  Co.,  Theatre  Equipment 
ers  Assn.,  Theatre  Equipment 
Supply  Manufacturers  Ass'n.,  anf 
International  Alliance  of  The; 
Stage  Employees  and  Motion  P 
Operators.  Offers  of  cooperatioi 
came  unsolicited  from  the  M 
Picture  Research  Council  and  tl 
ciety  of  Motion  Picture  and  1 
vision  Engineers. 

Kerasotes  issued  the  call  for  o 
zation  of  a  nation-wide  traininj; 
gram  to  enable  theatre  owners, 
agers  and  projectionists  to  reel 
and  correct  "sub-par  projection 
the  Motion  Picture  Research  C 
released  a  two-year  study  of  7C 
and  second  run  theatres  in  1(X 
cities,  which  found  that  74  p 
of  theatres  visited  had  inferior  j 
tion  due  to  mechanical  misalig 
of  optical  equipment. 

To  Film  'Sunrise' 

Jack  L.  Warner,  president  of 
ner  Bros.,  and  Dore  Schary  annc 
yesterday  that  "Sunrise  at  C 
bello,"  Schary 's  play  now  in  i 
ond  year  on  Broadway,  w 
brought  to  the  screen  as  a  joiii 
production  by  Schary  Productio 
Warner  Bros.  Schary  will  produ 
write  the  screenplay  for  the  M 
matization  of  young  FrankI 
Roosevelt's  life. 


NEW  YORK  THEA1 


—  RADIO  CITY  MUSIC  HAL 

Rockefeller  Center  •  Ci  6-4600 

DEBORAH  KERR  YUL  BRYN 

in  ANAT0LE  LITVAK'S  Productio; 

"THE  JOURNEY' 

From  M-G-M  in  METROCOLOR 
ond  GALA  NEW  STAGE  SPECTAC! 


ADVERTISING  EXECU 
NEEDS 
SECRETARY 

Experience  in  motion   picture  fie 
sirable  asset  for  person  in  this  fa 
ing  position.  Give  details.  Write: 
Box  218,  M.  P.  DAILY 
1270  Sixth   Avenue.    New   York  20. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman. 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllvwood  7-2145;  Washington.  T.  A.  Otten.  National  Press  Clul 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Ed:tor;  William  Pay.  News  Editor.  Correspondent: 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rj 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  arMri-*.:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  V 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  time 
as  a  section  of  Motion  Picture  Herald;  Television  Todav,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  ; 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  A 


id  $12  foreign.  Single  c 


February  20,  1959 


Motion  Picture  Daily 


3 


ach  Predicts 
jdios  Profit 


ly  WARREN  G.  HARRIS 

Roach   Studios  will  show  a 
'as  of  its  last  financial  report," 
joach,  Jr.,  head  of  the  Holly- 
production  plant,  told  the  press 
sterday. 

subject  came  up  in  a  general 
ion  of  the  future  of  the  F.  L. 

company,  Detroit  auto  parts 
kcturing  firm  and  holding  con- 
rhich  controls  the  Roach  stu- 
well  as  the  Mutual  Broad- 
System  and  the  Scranton 
Roach,  Jr.  last  weekend  be- 
rhairman  and  chief  executive 
5f  Jacobs  when  he  gained  con- 
the  company  from  Alexander 
ernia,  who  is  under  investiga- 
the  Securities  &  Exchange 
ssion  for  alleged  violations  of 
tion  and  anti-fraud  laws. 

organization  'First  Order' 

h  said  that  from  here  on  in, 
acobs  is  going  to  file  every 
Wished.  He  has  great  faith  in 
iness  and  employees  of  Jacobs, 
mented,  and  is  going  to  make 
rganization  his  first  order  of 
One  of  the  first  steps  in  this 
lization  yesterday  was  the 
of  Herbert  Gelbspan,  vice- 
it  and  east  coast  representa- 
Hal  Roach  Studios,  to  the 
board  of  directors, 
tions  are  that  the  business 
Jacobs  subsidiaries  is  as  good 
if  not  better,  Roach  reported, 
that  the  Mutual  Broadcasting 
"is  doing  better  than  any 
etwork"  in  picking  up  new 
and  that  a  new  distribution 
i  Jith  Guild  Films  will  mean 
utlets   for   Roach's   TV  film 


^silent  on  Guild-Jacobs 

has  declined  comment  on 
Dsely  the  Guild  deal  ties-in 

Jacobs  situation.  Wall  Street 
las  it  that  Guild  payments  to 
kail  go  directly  toward  paying 
bs'  debts. 


!Y    Signs  Englund 


AWOOD,  Feb.  19.-George 
.  has  been  signed  by  Edward 
ice-president  in  charge  of  pro- 
fit Universal-International,  to 
The  Ugly  American,"  novel 
am  J.  Lederer  and  Eugene 
purchased  by  the  company 
ith. 


New  Corporation  Gets 
5  Hartford  Theatres 

Special  to  THE  DAILY 

HARTFORD,  Feb.  19.-Attorney 
Isadore  M.  Waxman,  president  of  the 
Park  Street  Investment  Company,  to- 
day disclosed  an  "amicable  and  satis- 
factory" contractual  settlement  with 
the  Hartford  Operating  Co.,  previous 
lessees  of  the  Park  Street-owned  Cen- 
tral Theatre,  West  Hartford;  Colonial, 
Lenox,  Lyric  and  Art  in  Hartford, 
thus  permitting  resumption  of  a  daily 
schedule  at  the  five  suburban  theatres. 

A  new  corporation,  to  be  known  as 
Community  Theatres,  Inc.,  has  been 
formed,  to  operate  the  quintet,  under 
the  general  managership  of  Carroll 
J.  Lawler,  at  one  time  general  man- 
ager of  the  Hartford  Theatre  Circuit, 
and  formerly  with  Shea  Theatres  Cir- 
cuit, New  York. 

Equipment  Had  Been  Seized 

Operating  equipment  of  the  five 
theatres  had  been  seized  Feb.  4  by 
Hartford  County  sheriffs,  anned  with 
writs.  Attorney  Waxman  said  the  lat- 
ter action  occurred  when  the  Hartford 
Operating  Co.  failed  to  pay  its  rent. 

Meanwhile,  there  have  been  no  new 
reopening  plans  at  the  downtown,  first- 
run  Parsons,  closed  for  the  past  several 
weeks,  following  the  voluntary  relin- 
quishing of  the  lease  by  Bernard 
Menschell. 


Film  Shares 

( Continued  from  page  1 ) 
ploratory  drilling  contract,  had 
brought  in  a  well  on  the  MGM  Cul- 
ver City  studio  property,  could  not  be 
confirmed.  Others  thought  the  gen- 
erally brighter  prospects  for  the  com- 
pany explained  the  popularity  of  the 
issue. 

Warners,  another  in  strong  demand 
and  a  consistent  gainer  over  a  period 
of  several  weeks,  was  up  fractionally 
to  close  at  30%,  near  the  high  for 
the  past  12  months.  Twentieth-Fox 
was  up  %  to  40%,  also  near  the  high. 

AB-PT  Advance  Steady 

American  Broadcasting  -  Paramount 
Theatres,  which  has  been  advancing 
for  the  past  several  days,  closed  un- 
changed yesterday  at  22%,  near  the 
high  for  the  past  year.  Columbia  Pic- 
tures, although  off  fractionally, 
closed  at  20%,  against  a  year's  high 
of  21.  Walt  Disney  Prods,  was  up  1% 
to  47%;  List  Industries  (RKO  Thea- 
tres), was  up  V4  to  10%;  National 
Theatres,  up  V*  to  11;  Paramount  Pic- 
tures, up  3A  to  47%;  Stanley  Warner, 
up  %  to  24%,  and  Universal  was 
quoted  at  29%  on  its  last  transaction. 

On  the  American  Exchange,  Allied 
Artists,  in  good  demand,  was  up  % 
to  a  new  high  of  5%,  and  Techni- 
color up  %  to  8V4. 


1  ebuild  Iowa  House    Heads  AA  Branch 


CITY,  la.,  Feb.  19.  -  The 
\  Chamber  of  Commerce  has 
1  by  a  unanimous  vote  a  proj- 
•tuild  the  local  theatre  which 
■royed  recently  by  fire.  A  com- 
|as  been  named  to  begin  im- 
s  udy  of  the  project. 


ATLANTA,  Feb.  19.-Ben  Jordan, 
former  sales  representative  here  for 
Allied  Artists  and  more  recently  branch 
manager  in  Oklahoma  City,  has  been 
named  branch  manager  for  the  com- 
pany at  New  Orleans,  replacing  the 
late  George  Nungesser. 


UA  Sales  Drive 


( Continued  from  page  1 ) 
drive  for  the  most  money  in  prizes 
ever  offered  by  UA. 

Commemorating  the  founding  of 
United  Artists  in  1919,  the  Fortieth 
Anniversary  sales  drive  will  be  co- 
captained  by  Velde  and  Roger  H. 
Lewis,  national  director  of  advertising, 
publicity  and  exploitation.  The  sales 
effort  simultaneously  honors  the  eighth 
anniversary  of  UA's  management  by 
Arthur  B.  Krim,  president;  Robert  S. 
Benjamin,  chairman  of  the  board; 
William  J.  Heineman,  vice-president  in 
charge  of  distribution;  Max  E.  Young- 
stein,  vice-president,  and  Arnold  M. 
Picker,  vice-president  in  charge  of  for- 
eign distribution. 

The  33  domestic  exchanges  will 
compete  for  the  $60,000-plus  prize 
purse  in  three  groups  of  equal  grossing 
potential,  with  the  drive  run  in  three 
laps  of  five,  four  and  seven  weeks, 
climaxed  by  a  six-week  home-stretch 
period.  The  first  phase  ends  March  7. 
Succeeding  stages  will  conclude  April 
4,  May  22  and  July  4. 

The  three  groups  include  the  East- 
ern and  Canadian,  Central  and  South- 
ern, and  Western  Divisions. 


'Periscope*  Here  Mar.  4 

Warner  Bros.'  "Up  Periscope"  will 
have  its  New  York  premiere  Wednes- 
day, March  4,  at  the  Roxy  Theatre. 


Conn.  Hearing 


(Continued  from  page  1) 
of    parent-teacher    associations  and 
church  -  affiliated    groups,  strongly 
backed  the  bill  that  had  been  intro- 
duced by  State  Senator  Orefice. 

Newspaper  and  motion  picture  men 
included  attorney  Herman  Levy,  gen- 
eral counsel  for  Theatre  Owners  of 
America  and  executive  secretary  of  the 
Motion  Picture  Theatre  Owners  of 
Connecticut.  He  maintained  that 
"there  is  no  question"  there  are  laws 
on  the  books  of  the  state  today  to 
handle  this  problem,  and  labeled  the 
measure  as  "strangulating  and  uncon- 
stitutional legislation." 

Editor  Has  Alternative 

Sidney  A.  Bedient  of  the  "Norwalk 
Hour,"  told  the  hearing:  "I  am  in  com- 
plete sympathy  with  the  aims  of  the 
ladies  who  have  been  heard  here,  but 
I  don't  think  any  bill  of  compulsory 
control  will  solve  anything.  It  would 
be  very  difficult  to  obey  and  enforce 
such  a  law." 

As  an  alternative,  Bedient  suggested 
that  the  legislature  ask  Governor 
Ribicoff  to  appoint  a  statewide  commit- 
tee to  enlist  support  of  journalism  and 
the  motion  picture  industry. 

Committee  members  questioned  in- 
formally by  a  Quigley  Publications 
representative  indicated  they  would 
not  favor  any  great  changes  in  exist- 
ing statutes. 


SEEATHINKING  MAN'S  WESTERN! 

alias  Jesse  James 


COMING  SOON! 


Anniversary  [  i9i> 


4 


Motion  Picture  Daily 


Friday,  February  20, 


'Anne 9  Policy  Groups  Split  on  Hearing  Value 


(Continued  from  page  1) 
highest    quality   stereophonic  sound 
equipment. 

The  necessity  for  at  least  three 
months  of  advance  promotion  prior 
to  the  playdates  of  "Anne  Frank" 
was  emphasized  by  Harrison.  This 
policy,  he  stated,  will  provide  "Anne 
Frank"  with  the  proper  amount  of 
time  for  the  "precise  and  exactly  right 
amount   of  advance  pre-selling." 

Campaigns  comparable  to  the  full- 
scale  and  unlimited  ones  currently 
underway  for  the  Stevens'  produc- 
tion's world  premiere  engagement  at 
die  RKO  Palace  on  March  18  and 
for  subsequent  engagements  in  Los 
Angeles,  Chicago,  Miami  and  Boston, 
will  be  afforded  each  playdate." 

Full-Scale  Selling  Job" 

"Since  we  are  requiring  certain 
things  of  the  exhibitor,"  Harrison 
said,  "we  intend  to  give  each  play- 
date  of  'Anne  Frank'  a  complete  and 
full-scale  selling  job.  To  us,  each 
date  is  a  showcase  engagement." 

Another  requisite  for  an  "Anne 
Frank"  playdate  will  be  the  thea- 
tre's complete  and  up-to-date  facili- 
ties for  stereophonic  sound.  Due  to 
die  advanced  recording  of  the  Stevens 
production  and  the  emphasis  on 
stereo  in  the  original  recording  of  the 
film's  soundtrack,  full  utilization  of 
stereophonic  equipment  will  be  spe- 
cified as  a  "must." 

Harrison  emphasized  that  the  film 
company  was  not  trying  to  make 
booking  "Anne  Frank"  difficult  but 
rather  is  "trying  to  insure  that  both 
the  exhibitor  and  20th  Century-Fox 
get  the  proper  showcasing  and  back- 
ground for  the  attraction." 

Sees  Industry  Aided 

"In  the  final  analysis,"  Harrison 
said,  "this  can  only  mean  greater 
things  for  the  motion  picture  indus- 
try. I  have  seen  'The  Diary  of  Anne 
Frank'  and  I  know  that  this  is  the 
kind  of  presentation  our  industry 
needs." 


Book  'St.  Therese' 

Ellis  Films'  "The  Miracle  of  Saint 
Therese,"  now  playing  at  the  55th 
Street  Playhouse  here,  has  been 
booked  by  Skouras  Theatres  in  New 
York,  Stanley  Warner  Theatres  in  Ohio 
and  Pennsylvania  and  the  Schine 
Circuit. 


(Continued 

though  it  is  suspected  in  most  indus- 
try quarters  that  no  genuine  purpose  is 
likely  to  be  served  thereby. 

It  is  also  likely  that  some  organiza- 
tions and  companies  with  an  interest 
in  the  pending  state  legislation  will  not 
be  represented  at  the  hearing  next 
Thursday.  These  believe  that  the  hear- 
ing has  been  scheduled  as  a  publicity 
stunt  by  the  joint  legislative  commit- 
tee and  that  to  send  representatives 
to  it  would  be  to  play  into  the  hands 
of  the  publicity  seekers. 

Four  Measures  Involved 

It  was  pointed  out  that  the  same 
committee  held  public  hearings  here 
last  December,  but  because  New  York 
City  newspapers  were  not  being  pub- 
lished then  because  of  a  strike  of  de- 
liverymen,  the  publicity  results  were 
almost  nil.  The  joint  legislative  com- 
mittee returned  to  Albany,  drew  up 
four  bills  for  the  control  of  New  York 
theatres  and  their  screens,  then  sched- 
uled the  hearing  set  for  next  week  de- 
spite die  fact  that  the  bills  have  been 
referred  to  other  committees  for  ac- 
tion. The  Senate  education  committee 
and  the  assembly  judiciary  committee 
now  have  jurisdiction  over  the  meas- 
ures in  the  two  houses  at  Albany. 
Spokesmen  for  those  committees  have 
asked  that  expressions  for  or  against 
the  licensing  and  film  classification 
measures  be  filed  with  their  commit- 
tees promptly. 

Thus,  any  industry  expressions  giv- 


from  page  1 ) 

en  to  the  joint  legislative  committee  at 
the  public  hearing  here  next  week  will 
duplicate  those  to  be  given  to  the  com- 
mittees actually  having  jurisdiction 
over  the  bills.  Nevertheless,  some  in- 
dustry spokesmen  said  they  felt  it 
would  be  a  mistake  to  waive  appear- 
ances at  the  hearing  here  and  let  the 
industry's  story  remain  untold.  This 
would  result  in  a  one-sided  report  to 
the  public  in  the  event  the  hearing  is, 
as  suspected  by  many,  merely  a  pub- 
licity device. 

The  pending  state  bills  provide  for 
licensing  of  theatres  and  the  imposi- 
tion of  controls  on  both  films  and  ad- 
vertising, infractions  of  which  would 
be  punishable  by  license  suspensions  or 
cancellations.  Another  bill  would  au- 
thorize the  state  censor  to  classify 
films  for  adults  only  and  to  direct  thea- 
tres to  so  advertise  them. 

TV  Groups  Concerned 

Opposition  to  the  measures  is  mount- 
ing with  publication  and  television  in- 
terests reportedly  concerned  that  the 
legislation  may  be  an  opening  wedge 
to  the  licensing  of  other  media. 

Some  have  considered  protesting  to 
the  legislature  and  the  public  the 
seemingly  unwarranted  use  of  public 
funds  by  the  joint  legislative  commit- 
tee for  the  holding  of  its  second  hear- 
ing, bound  to  duplicate  the  recording 
of  opinions  on  the  same  bills  with  the 
two  committees  to  which  they  have 
been  assigned. 


Drive-In  Sues  Golf 
Course  on  Lights 

Special  to  THE  DAILY 

DENVER,  Feb  19.  -  Den-View 
Theatre  Corp.,  owners  of  the  1,000-car 
Lakeshore  Drive-in  Theatre  here,  have 
entered  suit  in  the  amount  of  $32,850 
against  Miniature  Golf,  Inc.,  in  Den- 
ver District  Court.  Miniature  Golf  op- 
erates a  small  golf  course  on  ground 
immediately  adjacent  to  the  Lakeshore 
Drive-in  property,  and  the  drive-in 
management  charges  that  bright  lights 
used  in  after  dark  activities  of  the  golf 
course  seriously  hamper  effective  op- 
eration of  the  theatre. 

Lakeshore  Drive-in  also  cites  the 
failure  of  the  golf  course  management 
to  properly  fence  their  area  as  a  pro- 
tection against  golf  balls  landing  on  the 
theatre  property. 


Great  Plains  Group 

( Continued  from  page  1 ) 
ized  group  of  showmen  from  both  Kan- 
sas City  and  St.  Louis. 

As  a  part  of  the  meeting  there  will 
be  an  equipment  show  and  facilities 
for  over  48  booths  have  been  made 
available  to  equipment  dealers. 

The  working  side  of  the  convention 
is  being  handled  by  Richard  H.  Orear, 
executive  vice-president  of  Common- 
wealth Theatres.  He  and  a  special  com- 
mittee of  showmen  are  guiding  the 
basics  for  the  program  and  the  equip- 
ment display  section.  The  convention 
this  year  is  open  to  all  who  care  to 
attend— and  the  committee  has  con- 
tacted many  organizations  and  circuits 
for  attendance.  Basically,  it  is  the  de- 
sire of  the  officers  to  have  showmen 
from  the  Great  Plains  area. 

Special  work  is  being  done  toward 


Iowa  Theatres  to  'Baby 
For  the  Shopping  Mothei 

Special  to  THE  DAILY 

DAVENPORT,  La.,  Feb.  1 
Quad-City  theatres  will  sen 
"baby-sitters"  for  spring  shoppe 
cording  to  a  program  outlined 
by  area  merchants. 

The  spring  shopping  season  w 
started  Feb.  28  in  the  area, 
chants  will  invite  mothers  to 
their  children  in  the  theatres 
they  shop.  Special  programs  are 
arranged  to  entertain  the  youn 
while  parents  take  advantage  c 
spring  bargains. 


Nominatioi 


(Continued  from  page  1) 
Filmkunst  A.  G.  (Germany);  "La; 
ganza,"  Guion  Producciones  Cii 
tografica,  (Spain);  "My  U 
("Mon  Oncle"),  Specta-Gray, 
Films  in  association  with  Film 
Centaure  (France);  "The  Road  a 
Long,"  ("Cesta  duga  godinu  d 
Jadran  Film  (Yugoslavia);  "The 
Unidentified  Thieves,"  ("I 
Ignoti"),   Lux-Vides-Cinecitta  ( 

Special  Committee  Utilizec 

A  special  foreign  language 
award  committee,  headed  by  F< 
M.  W.  Vogel  in  the  absence  of 
Luraschi,  viewed  all  entries  an 
secret  ballot,  selected  the  nomi 
films.  The  five  pictures  wil 
screened  at  the  Academy  P 
Theatre  for  the  entire  Academy 
bership,  with  all  active  ma 
casting  secret  ballots  after  vie 
the  films. 

To  be  eligible,  films  were  rec 
to  be  of  feature  length  with 
English  sound  track,  comme^ 
shown  overseas  during  1958.  E 
tion  in  the  United  States  and 
lish  subtitles  were  not  necessar 
eligibility.  Every  country  was  1 
to  submit  one  entry  for  Aca 
consideration. 


developing  a  special  showm 
which  will  contain  a  plan  for  e: 
to  use  this  spring  and  summer- 
the  "group  selling  of  motion  pi 
and  "the  motion  picture  theatre.' 
don  McLendon,  president  of  th( 
Lendon  Corporation,  Dallas, 
will  speak. 


February  20,  1959 


Motion  Picture  Daily 


>holds  Pact 


(  Continued  from  page  1 ) 
winter  and  a  children's  play- 
|1  in  summer, 
s  defense,  the  drive-in  con- 
that  the  plaintiff  distributors 
'(legally  conspired  to  impose  al- 
unreasonable  clearances  on  it. 
ef  ense  was  stricken  by  the  lower 
on  joint  motion  of  the  distribu- 
intiffs,  and  was  appealed, 
three-judge  Appellate  Division 
ie  exhibitor's  contentions  to  be 
Tjid  because,  in  the  absence  of 
racy,  there  is  no  violation  of  the 
Ust  laws  even  if  the  theatre's  run 
treasonably  delayed  and,  even 
conspiracy  is  shown,  the  con- 
tself  is  not  invalid.  In  other 
the  court  adjured  the  drive-in 
'iior  its  film  contract  with  the 
ffs  and,  if  it  had  an  anti-trust 
lint  against  them,  to  proceed 

independently, 
lination  of  a  10-cent  per  patron 
rn  admission  prices  amounted  to 
on  the  percentage  engagements 
|d  in  the  action.  The  fee  alleged- 
assessed  against  all  patrons 
r  the  facilities  were  used  or  not. 
ard  Woelper  of  Newark  and 
&  Stein  of  New  York  were 
for  distributors.  Monroe  Stein 
:abeth,  N.  J.,  was  counsel  for 
;atre. 


Television  Today 


mount,  Parker  in 
iple-Picture  Deal 

Srom  THE  DAILY  Bureau 

LLYWOOD,  Feb.  19.  -  Fess 
yesterday  signed  a  new  multi- 
qiure  non-exclusive  deal  with 
unt  calling  for  two  films  a  year 

next  six  years.  The  new  pact 
des  Parker's  previous  contract 
e  studio,  under  which  he  was 

in  one  picture  each  year  for 
fears. 

er  has  completed  two  starring 
i  for  Paramount,  "The  Hang- 
id  "The  Jayhawkers,"  the  latter 
ing  the  first  on  a  one-per-year 


Urn  'Achilles' 

iicer  Bernard  Luber  and  United 
have  acquired  film  rights  to 
Mather's  novel,  "The  Achilles 
which  will  be  published  by 
rs  late  this  month.  The  picture 
filmed  on  location  in  Cyprus 
Jece  in  the  summer  or  fall. 


House  Group  to  Undertake  Long 
Study  of  Broadcast  Allocation 

By  J.  A.  OTTEN 

WASHINGTON,  Feb.  19.-House  Commerce  Committee  chairman  Harris 
(D.,  Ark.)  said  his  own  communications  subcommittee  would  undertake  an 
exhaustive  study  of  the  proper  allocation  of  the  broadcast  spectrum. 

At  the  same  time,  he  introduced   

legislation  to  carry  out  the  recom- 
mendations of  last  year's  investigat- 
ing "oversight"  subcommittee,  and 
announced  hearings  on  this  bill  would 
be  an  early  order  of  business.  He 
also  said  he  was  reconstituting  a  spe- 
cial investigating  subcommittee, 
again  with  himself  as  chairman,  to 
investigate  items  left  over  from  last 
year. 

Committee  officials  said  they  felt 
none  of  these  hearings  would  inter- 
fere with  Harris'  plan  for  early  hear- 
ings on  the  pay  TV  problem.  The 
committee  is  waiting  a  Federal  Com- 
munications Commission  report  on 
Harris'  bill  to  bar  all  but  limited, 
technical  tests  of  toll-TV. 

Plans  Wide-Scope  Study 

Harris  said  he  planned  to  use  ex- 
perienced technical  experts  for  his 
spectrum  study,  which  would  include 
present  and  future  uses  of  the  broad- 
cast spectrum  by  military  and  other 
governmental  agencies,  private  broad- 
casters, industrial  users,  and  others. 

The  Senate  last  year  passed  a  bill 
calling  for  a  spectrum  study,  but  the 
House  did  not.  The  President  then 
set  up  a  special  commission,  but  its 
report  has  not  been  made  public. 

The  new  investigating  subcommit- 
tee, Harris  said,  will  concentrate  on 
recommendations  made  by  last  year's 
subcommittee  for  further  study. 
These  included  such  items  as  the 
FCC's  multipie-ownership  rules,  net- 
work licensing,  option  time,  and  the 
UHF-VHF  problem. 

The  bill  introduced  by  Harris 
would  set  up  standards  of  conduct 
for  members  of  the  FCC  and  other 
regulatory  commissions  and  their 
staffs  prohibit  improper  off-the-record 
communications,  require  each  com- 
mission to  elect  its  own  chairman, 
provide  for  greater  assumption  of  per- 


Syndicated  Film  Prices 
Said  Remaining  Level 

Special  to  THE  DAILY 

KANSAS  CITY,  Feb.  19.  -  Prices 
to  local  advertisers  and  stations  of 
half-hour  syndicated  television  film 
programs  have  remained  virtually  un- 
changed over  the  past  six  years  de- 
spite greatly  improved  production 
quality,  Michael  M.  Sillerman,  presi- 
dent of  NTA  Program  Sales,  said 
here  today  in  an  address  before  the 
Kansas  City  Advertising  and  Sales 
Executive  Club. 

At  the  same  time,  Sillerman  fore- 
cast a  "new,  exciting  and  promising 
vista"  in  syndicated  programming  in 
1959  as  a  consequence  of  new  series 
becoming  available  on  video  tape. 
He  predicted  that  there  would  be  no 
conflict  between  tape  and  film  pro- 
gramming, but  rather  that  they  would 
live  side  by  side  and  each  would 
tend  to  enhance  the  other. 

Although  stating  that  such  predic- 
tions were  exceedingly  hazarous,  Sil- 
lerman offered  the  opinion  that,  for 
the  immediate  future,  "no  major  price 
changes  of  any  consequence  in  the 
local  markets  are  in  line  for  top 
quality  film  series,"  even  though  pro- 
duction and  sales  costs  have  in- 
creased enormously. 


Bookasta  to  Fairbanks 

George  Bookasta,  film  director,  has 
been  appointed  New  York  representa- 
tive for  Jerry  Fairbanks  Productions 
of  California. 


sonal  responsibility  by  commissioners 
for  the  preparation  of  commission 
opinions,  provide  criminal  penalties 
for  violation,  and  make  other  similar 
changes. 


Networks  Pledge 
'Responsibility'  | 

The  networks  "will  continue  to 
shoulder  the  responsibility  for  tele- 
vision's mammoth  potential,"  accord- 
ing to  Hubbell  Robinson,  Jr.,  execu- 
tive vice-president  in  charge  of  net- 
work programs,  CBS  Television. 

Speaking  at  the  monthly  chapter 
meeting  of  the  American  Marketing 
Association  at  the  Hotel  Sheraton 
East  here  yesterday,  Robinson  said 
that  it  is  TV's  duty  "to  inform,  to 
educate,  to  shed  light  on  the  world 
we  live  in.  It  is  quite  true  that  it  is 
our  responsibility  to  do  this.  We  wel- 
come that  responsibility.  Our  further 
discharge  of  it  shall  be  limited  only 
by  our  imagination  and  our  talent  for 
finding  the  ways  and  means  to  com- 
municate to  millions  of  people." 

ABC-TV  Official  Heard 

Also  speaking  at  the  meeting  was 
Thomas  W.  Moore,  vice-president, 
programming  and  talent,  ABC-TV, 
who  said  that  the  current  controversy 
in  programming  "arises  because  tele- 
vision is  condemned,  not  for  what  it 
is,  but  for  what  people  might  like 
for  it  to  be." 

He  added,  however,  that  no  one 
is  going  to  shirk  responsibility  and 
that  TV's  leaders  will  continue  to 
probe  into  areas  "where  our  success 
has  been  less  pronounced." 

Temple  Show  to  Benefit 
Crippled  Children 

Special  to  THE  DAILY 

CHICAGO,  Feb.  19.  -  Shirley 
Temple,  hostess  and  narrator  of  her 
own  TV  "Storybook,"  will  repeat  her 
presentation  of  "The  Little  Lame 
Prince"  over  the  ABC-TV  network 
Monday,  March  16,  on  behalf  of  the 
National  Society  for  Crippled  Chil- 
dren and  Adults. 

Through  the  cooperation  of  Miss 
Temple,  the  producers  and  sponsors, 
the  program  will  be  "dedicated  to 
American  crippled  children  and  East- 
er Seals  which  help  them  walk 
again." 


AMERICAN  "  the  Jet  Airline 

Announces  additional  service 


A  second  daily  jet  flagship  to 

LOS  ANGELES 


only  54  hours 


Leaves  9:45  am,  arrives  12:15  pm 
Evening  flight,  leaves  6:15  pm,  arrives  8:45  pm 


American  Airlines  now  offers  you  a  choice 
of  morning  or  evening  departures  on  its 
Jet  Flagship  service  to  Los  Angeles. 
American's  magnificent  707  Jet  Flagships 
offer  new  standards  of  airline  comfort. 
Flight  is  velvet-smooth  in  radar-guided 
skyways,  far  above  most  weather.  Vibra- 
tion and  engine  noise  are  incredibly  re- 
duced. Flying  has  never  been  so  restful. 


And  when  you  arrive,  American's  new 
Baggage  Expediter  system  speeds  you  on 
your  way. 

This  remarkable  new  kind  of  transconti- 
nental travel  costs  you  only  $10  over  regu- 
lar fares.  American's  friendly  efficient 
personnel  will  welcome  you  aboard  the 
707  Jet  Flagship— most  tested  plane  ever 
to  enter  airline  service! 


Whenever  you  fly,  rel\ 

AMERICA 
AIRLINL 

THE  JET  A/ fit 


For  reservations,  see  your  Travel  Agent  or  call  American,  LOngacre  4-2000 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  FEBRUARY  24,  1959 


TEN  CENTS 


ieman,  Veide  Promised  Expansion,  Roach  Guterma 

edict  1959  Link  Brings  Headaches,  Instead 


Be  U.  A.' s 
egest  Year 

lude  Sales  Meet  with 
ate  to  Exhibitors 


Special  to  THE  DAILY 

Ml,  Feb.  23.  -  United  Artists 
live  its  biggest  year  in  1959, 
l  J.  Heineman,  vice-president 
ge  of  distribution,  and  James 
Be,  general  sales  manager,  pre- 
lere  at  the  concluding  meet- 
the  company's  40th  anniver- 
les  convention  at  the  weekend. 
he  same  time  Heineman  paid 
to  the  nation's  exhibitors,  say- 
was  the  "support  and  loyalty 
e  showmen"  that  helped  make 
;  the  $65,000,000  feature  line- 
it  the  company  will  release 
{Continued  on  page  4) 


mer  Bookings  Set 
for  Columbia  Duo 

iple  openings  of  the  combina- 
f  "The  H-Man"  and  "The 
;i  Eater"  have  already  been  set 
innati  and  Los  Angeles  in  June 
,  y  by  Columbia  Pictures,  Rube 
vice-president  and  general 
nanager,  has  announced.  He 
he  bookings  an  example  of  the 
nge  planning  "which  is  a  vital 
ent  in  successful  film  merchan- 
oday." 

date  for  Cincinnati  is  June  24 
I  Continued  on  page  4 ) 


stry  Groups  to 
ose  N.Y.  Bills 

les  McCarthy,  Compo  informa- 
tector,  has  been  designated  co- 
>or  for  industry  witnesses  who 
'J  pfy  at  the  hearing  called  by  the 
I  I  nt  legislative  committee  study- 
'     dissemination  of  obscene  mate- 
fj  Thursday  at  the  Hotel  Roose- 


ations  are  spokesmen  for  indus- 
t  Continued  on  page  2) 


Hal  Roach,  Jr.,  new  board  chairman  of  the  beleagured  F.  L.  Jacobs  Co., 
had  looked  to  it  hopefully  when  it  took  over  Hal  Roach  Studio  last  year  as 
the  key  to  a  significant  expansion  of  the  Roach  operation. 

Now  the  40-year-old,  225-pound 
executive,  son  of  the  highly  success- 
ful, pioneer  comedy  film  producer,  is 
in  the  midst  of  the  battle  to  keep  the 
Jacobs  company  afloat.  A.  L.  Gut- 
erma, who  formerly  headed  the  com- 
pany, is  confronted  with  charges  of 
having  violated  Securities  and  Ex- 
change Commission  regulations  and 
with  other  S.E.C.  moves. 

Following   the    take-over   of  Hal 
(Continued  on  page  5) 


Cinerama,  Inc.  Gets 
Funds  from  Prudential 

The  Prudential  Life  Insurance  Co. 
of  America  has  agreed  to  provide 
"multi-million  dollar  financing"  for  a 
large  expansion  of  the  activities  of 
Cinerama,  Inc.,  it  was  reported  by 
Hazard  E.  Reeves,  president  of  Cine- 
rama, Inc.  The  agreement  was  ar- 
(  Continued  on  page  4 ) 


See  Maximum  of  35 
Iuitial  'Anne'  Dates 

Initial  showings  of  20th  Century- 
Fox's  "The  Diary  of  Anne  Frank" 
may  be  limited  to  no  more  than  35 
theatres  in  the  U.  S.,  it  is  learned. 

Thus  far,  only  five  engagements 
have  been  set  for  the  picture  which 
will  have  its  world  premiere  at  the 
RKO  Palace  Theatre  here,  March  18. 
Other  dates  have  been  set  for  Miami, 
(Continued  on  page  5) 


AA  Six-Month  Profit 
Listed  at  $120,000 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  23.-Allied 
Artists  Pictures'  operations  for  the  26 
weeks  ended  Dec.  27,  1958,  resulted  in 
a  net  profit  of  $120,000  as  compared 
with  a  net  profit  of  $172,000  for  the 
corresponding  period  in  the  previous 
year.  The  figures,  as  shown  by  the 
books  without  audit,  were  revealed  at 
a  meeting  of  the  executive  committee 
( Continued  on  page  4 ) 


'/S/ON  TODAY— page  6 


Announce  Nominations  for  '58  Oscars 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  23-Nominations  in  the  top  categories  for  the  1958 
Academy  Awards  were  announced  today  as  follows: 

BEST  MOTION  PICTURE:  "Auntie  Mame,"  Warner  Bros.;  "Cat  on  a  Hot 
Tin  Roof,"  Avon  Prods.— M-G-M,  Lawrence  Weingarten,  producer;  "The  De- 
fiant Ones,"  Stanley  Kramer— United  Artists;  "Gigi,"  Arthur  Freed  Prods.— 
M-G-M;  "Separate  Tables,"  Clifton  Prods.— U. A.,  Harold  Hecht,  producer. 

BEST  ACTOR:  Tony  Curtis  in  "The  Defiant  Ones";  Paul  Newman  in  "Cat 
on  a  Hot  Tin  Roof";  David  Niven  in  "Separate  Tables";  Sidney  Poitier  in  "The 
Defiant  Ones";  Spencer  Tracy  in  "The  Old  Man  and  the  Sea,"  Leland  Hay- 
ward— Warner  Bros. 

BEST  ACTRESS:  Susan  Hayward  in  "I  Want  to  Live,"  Figaro,  Inc.-U.A.; 
Deborah  Kerr  in  "Separate  Tables";  Shirley  MacLaine  in  "Some  Came  Run- 
ning," Sol  C.  Siegel  Prods.,  Inc.— M-G-M;  Rosalind  Russell  in  "Auntie  Mame"; 
Elizabeth  Taylor  in  "Cat  on  a  Hot  Tin  Roof." 

BEST  DIRECTING:  "Cat  on  a  Hot  Tin  Roof,"  Richard  Brooks;  "The  Defiant 
Ones,"  Stanley  Kramer;  "Gigi,"  Vincente  Minelli;  "I  Want  to  Live,"  Robert 
Wise;  "The  Inn  of  the  Sixth  Happiness,"  20th  Century-Fox,  Mark  Robson. 

BEST  SUPPORTING  ACTOR:  Theodore  Bikel  in  "The  Defiant  Ones"; 
Lee  J.  Cobb  in  "The  Brothers  Karamazov,"  Avon  Prods.,  Inc.— M-G-M;  Burl 
Ives  in  "The  Big  Country,"  Anthony- Worldwide  Prods.— U. A.;  Arthur  Ken- 
nedy in  "Some  Came  Running";  Gig  Young  in  "Teacher's  Pet,"  Perlberg- 
Seaton,  Paramount. 

BEST  SUPPORTING  ACTRESS:  Peggy  Cass  in  "Auntie  Mame";  Wendy 
Hiller  in  "Separate  Tables";  Martha  Hyer  in  "Some  Came  Running";  Maureen 
Stapleton  in  "Lonelyhearts,"  Senary  Prods.,  Inc.— U.A.;  Cara  Williams  in  "The 
Defiant  Ones." 


Early  in  March 

Will  Decide 
Soon  on  New 
B-B  Campaign 

To  Query  MPAA  Board  on 
Participation  if  Radio  Only 

Whether  a  new  attempt  to  conduct 
an  all-industry  business-building  cam- 
paign should  be  made  this  spring  is 
expected  to  be  decided  within  the  next 
few  weeks,  it  was  learned  yesterday. 

The  executive  committee  for  the 
business-building  campaign,  acting  in 
response  to  continuing  exhibitor  inter- 
est in  a  business  promotion  endeavor 
joined  in  by  the  entire  industry  has 
plans  to  sound  out  the  Motion  Picture 
Association  board  of  directors  on 
whether  or  not  it  will  renew  its  offer  of 
last  year  to  match  exhibitor  contribu- 
tions to  a  fund  to  finance  such  a 
project. 

The  MPAA  board  probably  will 
(Continued  on  page  4) 

Loew's  Acts  Today 
On  Cumulative  Voting 

Elimination  of  cumulative  voting  in 
the  election  of  Loew's  directors  is  ex- 
pected to  be  voted  by  a  very  substan- 
tial majority  at  the  special  meeting  of 
company  stockholders  to  be  held  at 
Loew's  72nd  Street  Theatre  here  this 
morning. 

The  meeting  was  called  for  the  sole 
purpose  of  voting  on  the  proposal  to 
end  the  cumulative  voting  method.  No 
other  business  is  scheduled  to  come  be- 
fore the  meeting. 

If,  as  expected,  the  proposal  meets 
with  the  approval  of  the  stockholders, 
the  regular  voting  method  will  prevail 
at  the  annual  meeting  of  Loew's  stock- 
(Continued  on  page  3) 

MPA  to  Meet  Extra  Cost 
Of  'Oscar'  Telecast 

The  Motion  Picture  Association 
board  of  directors  on  Friday  approved 
payment  by  the  Association  of  extra 
charges  involved  in  transferring  the 
telecast  of  the  Academy  Awards  pre- 
sentations from  a  Wednesday  to  a 
Monday  night. 

Details  of  the  increased  costs, 
(Continued  on  page  6) 


Motion  Picture  Daily 


Tuesday,  February  24, 


PERSONAL 
MENTION 


ABE  SCHNEIDER,  president  of 
Columbia  Pictures,  and  Leo 
Jaffe  and  Paul  N.  Lazarus,  Jr.,  vice- 
presidents,  have  returned  to  New  York 
from  Hollywood. 


George  Weltner,  Paramount  vice- 
president  in  charge  of  world  sales,  re- 
turned to  New  York  yesterday  follow- 
ing a  month-long  visit  to  Central  and 
South  America. 


Morev  R.  Goldstein,  Allied  Artists 
vice-president  and  general  sales  man- 
ager, and  Joseph  Rivkin,  West  Coast 
executive,  will  leave  New  York  and 
Hollywood,  respectively,  this  week  for 
Miami  Beach. 

• 

Bruce  Eells,  executive  vice-presi- 
dent of  United  Artists  Television,  left 
New  York  at  the  weekend  for  Europe. 


Bob  Seaman,  in  charge  of  motion 
picture  advertising  for  "Look,"  will 
leave  New  York  tomorrow  for  the 
Coast. 

• 

Martin  S.  Davis,  Paramount  assist- 
ant director  of  advertising-publicity, 
will  return  to  New  York  tomorrow  from 
Hollywood,  Dallas  and  Atlanta. 


William  Wyler,  director,  will  re- 
turn to  New  York  from  Italy  today 
aboard  the  "Caesar  Augustus." 


Mac  Weis,  of  the  Allied  Artists  staff 
in  Charlotte,  has  returned  there  from 
Atlanta. 

• 

Hank  Howard,  of  the  United  Art- 
ists home  office  exploitation  depart- 
ment, is  in  Hartford  from  New  York. 


Don  Boutyette,  publicity  head  for 
Buena  Vista's  "The  Big  Fisherman," 
has  returned  to  Hollywood  from  New 
York. 


Hank  Fownes,  vice-president  and 
head  of  the  Eastern  division  of  Mac- 
Manus,  John  and  Adams  advertising 
agency,  has  left  New  York  for  Los  An- 
geles. 


EDITORIAL 


Paul  R.  Aust  Dead 

PALM  SPRINGS,  Cal.,  Feb.  23.- 
Funeral  services  have  been  held  here 
for  Paul  R.  Aust,  former  Seattle  exhibi- 
tor. He  is  survived  by  his  wife, 
Georgia. 


A  Needless  Hearing 

By  Sherwin  Kane 

ONE  of  the  most  obvious  and  deplorable  bids  to  use  the  motion  picture 
industry  as  a  springboard  for  personal  and  political  publicity  to 
come  to  the  attention  of  motion  picture  people  in  quite  some  time 
is  the  wholly  transparent  device  of  the  state  joint  legislative  committee 
studying  the  publication  and  dissemination  of  offensive  and  obscene 
material  in  calling  its  second  public  hearing  since  mid-December  on  its 
measures  to  license  and  control  screens  and  advertising  of  the  state's 
theatres. 

In  the  unanimous  opinion  of  the  New  York  industry,  members  of 
which  are  taxpayers  as  well  as  motion  picture  and  theatre  workers,  this 
use  of  public  funds  by  the  committee  to  whet  its  once-frustrated  appetite 
for  the  limelight,  is  unwarranted  and  inexcusable. 


When  this  committee  held  its  December  public  hearings  here  it  was 
unexpectedly  confronted  with  a  news  (publicity)  blackout  because  all 
New  York  City  newspapers  had  suspended  publication  in  consequence 
of  a  deliverymen's  strike  which  paralyzed  newspaper  distribution. 

The  committee  remained  in  session  for  two  days,  hearing  every  pos- 
sible party  of  interest,  pro  and  con,  on  the  legislation,  it  seems  apparent 
in  the  interval,  it  had  even  then  made  up  its  mind  to  introduce  just  as 
soon  as  the  legislature  reconvened. 

In  recent  weeks  four  separate  measures  for  the  greater  control  and, 
therefore,  censorship  of  theatre  screens  and  advertising,  were  introduced 
under  the  committee's  sponsorship. 


The  bills  were  duly  referred  to  the  proper  committees,  giving  them 
jurisdiction  over  them— the  Senate  education  committee  and  the  assembly 
judiciary  committee.  Both  have  invited  expressions  pro  and  con  on  the 
measures. 

What  possible  purpose  can  be  served— other  than  the  obtaining  of 
publicity  for  committee  members— by  the  joint  legislative  committee's 
expense-ridden,  duplicating  hearing  called  for  this  Thursday  in  the 
Hotel  Roosevelt?  For  this  time,  the  New  York  City  newspapers  are  not 
on  strike. 

Nothing  of  consequence  can  be  added  to  the  record  by  either  side. 

The  most  that  can  be  gamed  is  a  junket  to  the  big  city  by  committee 
members  at  the  expense  of  taxpayers. 

It  is  time  the  white  light  of  publicity  was  focused  on  legislative  capers 
of  this  kind,  rather  than  on  the  motion  picture  industry. 


Urges  Pressure  for 
U.K.  Tax  Abolition 

From   THE  DAILY  Bureau 

LONDON,  Feb.  18  (By  Air  Mail) 
—Urging  every  section  of  the  film 
industry  here  to  continue  to  press  for 
the  abolition  of  the  cinema  tax,  Sir 
Tom  O'Brien,  Member  of  Parliament 
and  General  Secretary  of  National 
Association  of  Kine  Employees,  said 
here: 

"The  days  between  now  and  the 
middle  of  March  are  the  most  vital 
of  all  and  pressure  from  all  sides 
should  be  stepped  up  on  the  Chan- 
cellor of  the  Exchequer.  Those  who 
have  not  written  to  their  own  MPs 
should  do  so  now  and  not  rely  on 
the  endeavours,  excellent  as  they  are, 
of  the  All  Industry  Tax  Committee." 

"As  an  old  campaigner,"  Sir  Tom 
continued,  "I  have  known  that  often 


Resume  Talks  Today  on 
20th-Fox  Studio  Sale 

Conferences  looking  to  an  early 
agreement  on  the  sale  of  20th  Century- 
Fox's  Beverly  Hills  studio  property  to 
William  Zeckendorf's  New  York  realty 
firm,  Webb  &  Knapp,  are  scheduled  to 
go  into  their  final  stages  here  today. 

The  conferences  were  resumed  last 
Friday  after  having  been  interrupted 
for  several  days  when  20th-Fox  presi- 
dent Spyros  Skouras  was  called  out  of 
town.  Actual  signing  of  the  deal  may 
not  take  place  for  another  10  days  or 
two  weeks. 

it  is  the  last  straw  that  breaks  the 
camel's  back.  Let  us  collect  as  many 
last  straws  as  we  can  to  break  the 
back  of  the  Chancellor's  resistance." 

Budget  Day  is  likely  to  be  mid- 
April. 


Industry  Uni 


( Continued  from  page  1 ) 
try  organizations  such  as  Indepei 
Theatre  Owners  Assn.,  Metropd 
M.  P.  Theatres  Assn.,  Theatre  0\ 
of  America  and  the  Motion  Pictur 
sociation  of  America  will  appeal  j 
present  statements  for  the  industj 
the  hope  of  counteracting  some 
statements    expected   from  elei) 
backing  the  theatre  and  screen  c< 
measures  introduced  in  the  state 
lature  under  the  sponsorship  o 
committee. 

Denounced  by  Distributors 

Advertising-publicity  director 
major  distribution  companies,  a 
ber  of  whom  testified  at  the  same 
mittee's  hearing  here  last  Decei 
will  not  testify  again.  Pointing  ou 
industry  views  were  already  oi 
committee's  records,  most  of  the.1' 
ecutives  denounced  the  repeat  he 
as  a  publicity  stunt. 

Republic  Plan  to  Qi 
Industry  About  Finis, 

Republic  Pictures  Corp.  has  " 
completed"  its  plan  to  discontinue 
duction  and  distribution  of  motioj 
tures,  Herbert  J.  Yates,  president! 
stockholders  in  the  company's  a 
report  sent  out  at  the  weekend. 

Operations  of  the  company  ai  ! 
subsidiaries  for  the  fiscal  year  < 
Oct.  25,  1958,  resulted  in  a  net 
of  $1,482,337.  This  compares  v 
net  loss  of  $1,362,420  for  the  pr^ 
fiscal  year. 

Gross  revenue  for  the  fiscal 
amounted  to  $33,468,482,  as  com1 
with  $37,899,826  the  previous 

Films  previously  produced  are 
being  distributed  through  indepe! 
distributors  both  in  the  United 
and  foreign  countries,  Yates  say: 
the  change  "has  enabled  us  to 
substantial  economies." 


NEW  YORK  THEATI 


I — RADIO  CITY  MUSIC  HALL 

Rockefeller  Center  •  Cj  6-46 

DEBORAH  KERR  •  YUL  BRYNf 

in  ANATOLE  LITVAK'S  Production 

"THE  JOURNEY" 


SALES  EXECUTIV 

Long  associated  in  the  domestic 
foreign  fields  with  established  w 
wide  contacts.  Both  Motion  Picti 
and  Television.  Write  for  full  deti 
Box  217,  Motion  Picture  Daily,  1 
Sixth  Ave.,  N.Y.  20. 


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Manager;    Gus    H.    Fausel,    Production    Manager,    TELEVISION    TODAY,    Charles    S.    Aaronson,    Editorial    Director;    Pinky  Herman, 


MOTION'  PICTURE  DAILY. 
Herbert    V.    Fecke,  Advertising 

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principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Roi 
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dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  a< 
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lay,  February  24,  1959 


Motion  Picture  Daily 


PEOPLE  °n  Usi"9 05  stars 


British  Back  TO*  Plan  Loew's  Voting 


mis  Haeger,  formerly  director  of 
relations  for  the  Popcorn  In- 
.  Chicago,  has  been  named  di- 
!  of  the  newly-formed  concession 
'  jition    department    of  Filmack 
pi  Co.   She  assumed  her  new 
at  the  Filmack  home  office  in 
'  fro  on  Feb.  16. 

L  D 

Dan  Davis,  most  recently  man- 
m  the  Rocket  Theatre,  Rock 
111.,  has  taken  over  new  duties 
ger  of  the  Ritz  Theatre,  Mil- 


ert  Martin,  a   veteran  of  33 
an  in  theatre  management,  cur- 
ed at  the  Shaker  Theatre,  Shaker 
:s.  Ohio,  a  unit  of  Associated 
t,  has  tendered  his  resignation, 
ire  March  1,  and  will  enter  an- 
Ijn  Dusiness  for  himself  in  Daytona 
Fla. 

si-  D 

ip  A.  Roth,  New  York  financier 
r  director  of  Loew's,  Inc.,  has 
«i  lected  to  the  board  of  directors 
:  -I.  McGraw  &  Co.,  construction 
inters  of  Hartford. 


e  Stevens,  president  of  the 
my  of  Motion  Picture  Arts  and 
Vjfis;    Edmund    D.  Hartmann, 
,  r:t  of  the  Writers  Guild  of 
1  a-West,    and    Billy  Wilder, 
er-director,  have  been  named 
board  of  judges  for  the  fifth 
J    Goldwyn    Creative  Writing 
I  .  Competition  at  U.C.L.A. 

istry  Delegation 
teed  Funeral 

J     Special  to  THE  DAILY 

.KIRK,  N.  Y.,  Feb.  23.-A  dele- 
of  upstate  theatre  men  organ- 
=B  the  Council  of  Morion  Picture 
.-Rations    attended   the  funeral 
llli  for  Congressman  Daniel  A. 
I  former  chairman  of  the  House 
^and  Means   Committee,  held 
afternoon,   at  the  Unitarian 
^  here.  The  delegation  included 
•'T  ltatives    from    Loew's,  Para- 
,,||u|ind  Shea  circuits,  as  well  as  in- 
Tsnt  operators   of  theatres  in 
■  'district. 

>    iMtors  were  present  from  Buf- 
:;..NDchester,  Olean,  Dunkirk  and 
.^•pstate  communities.  In  a  state- 
^ued  in  New  York  City  by  Rob- 
'ne,  special  counsel  for  COMPO, 
at  the  death  of  Reed  was  "a 
ss  to  the  motion  picture  indus- 
ovne  praised  Reed  as  being 
the  first  of  our  national  legisla- 
^- recognize  the  disastrous  effects 
Federal  admission  taxes  were 
upon  motion  picture  exhibi- 


ook  'Alias'  Mar.  18 

i  Jesse  James,"  starring  Bob 
■vill  open  at  21  theatres  on  a 
e  run  basis  in  the  Los  Angeles 
*  March  18. 


The  suggestion,  relayed  by  Thea- 
tre Owners  of  America,  that  foreign 
producers  employ  American  stars  and 
directors  to  make  their  pictures  more 
suitable  for  American  theatres  and 
the  world  market,  has  been  en- 
dorsed by  the  British  exhibitors  or- 
ganization, T.O.A.  has  disclosed.  Ellis 
F.  Pinkney,  general  secretary  of  the 
Cinematograph  Exhibitors'  Associa- 
tion of  Great  Britain  and  Ireland,  in 
a  letter  to  George  G.  Kerasotes, 
T.O.A.  president,  declared  C.E.A.'s 
General  Council  had  approved  the 
principle  of  this  suggestion  for  in- 
creasing motion  picture  production 
for  American  theatres. 

Follows  Fabian  Report 

Kerasotes  several  weeks  ago  sent 
to  producer,  distributor  and  exhibitor 
organizations  all  over  the  world,  the 
recommendation  of  the  American 
Congress  of  Exhibitors'  committee  on 
ways  and  means  to  increase  motion 
picture  production,  of  which  S.  H. 
Fabian  is  chairman.  Fabian's  report 
urged  that  foreign  producers  be  im- 
pressed with  the  fact  that  if  they 
could  make  "more  pictures  aimed  at 
the  American  market"  they  would  not 
only  help  relieve  die  American  prod- 
uct shortage  situation,  but  earn  a 
larger  share  of  the  world  market. 

C.E.A.'s  General  Council,  in  noting 
the  Fabian  committee  recommenda- 
ions,  declared: 

"So  far  as  it  may  be  possible  to 
do  so,  whilst  at  the  same  time  re- 
taining to  a  reasonable  extent  that 
elements  in  British  films  which  por- 
tray the  British  way  of  life  and 
thought,  your  Committee  was  in 
agreement  with  the  sentiments  ex- 
pressed by  the  American  Congress 
of  Exhibitors  and  proposes  that  Thea- 
tre Owners  of  America  be  informed 
accordingly." 

Wants  Americans  Advised 

"It  is  further  suggested  that  the 
attention  of  the  producer  Associations 
be  drawn  to  this  subject,  and  en- 
quiry made  as  to  their  views." 

Pinkney  advised  Kerasotes  copies 
of  the  C.E.A.  report  had  been  sent 
to  the  British  Film  Producers  Associa- 
tion and  the  Federation  of  British 
Film  Makers. 


Remodeling  Program 
For  Chicago  Theatre 

Special  to  THE  DAILY 

CHICAGO,  Feb.  23.  -  A  $250,000 
remodeling  program  for  the  Regal 
Theatre  here,  recently  acquired  by 
the  South  Parkway  Building  Corp., 
has  been  announced.  Among  improve- 
ments to  be  made,  according  to 
George  L.  Brandt,  managing  director, 
will  be  installation  of  new  seats, 
modernization  of  the  front  arcade, 
boxoffice,  lounges,  and  lobby. 

Si  Griever  will  have  charge  of  buy- 
ing films  for  the  Regal,  and  Charles 
Hogan  will  secure  live  talent  for 
stage  show  presentations,  Brandt 
said.  The  3,000-seat  house  will  strive 
for  a  neighborhood  first-run  policy. 


( Continued  from  page  1 ) 
holders  to  be  held  at  the  same  place  on 
Thursday,  at  which  time  a  new  board 
slate  of  15  nominees  will  be  voted  on. 

Loew's  management  strongly  urged 
company  stockholders  to  approve  the 
elimination  of  cumulative  voting  in  a 
letter  accompanying  the  notice  of  the 
special  meeting. 

Sees  Dissension  Created 

The  letter  said  that  in  the  opinion 
of  the  Loew's  board  "the  existence 
of  the  cumulative  voting  system  has 
been  a  major  element  in  provoking  dis- 
sensions and  threats  of  proxy  contests 
.  .  .  and  that  its  abolition  will  reduce 
the  likelihood  of  the  recurrence  of  such 
strife." 

Citing  the  heavy  costs  to  the  com- 
pany of  the  1957  proxy  contest  con- 
ducted by  Joseph  Tomlinson,  dissident 
director,  who  recently  sold  most  of  his 
Loew's  stock  and  resigned  from  the 
board,  the  letter  said  the  "threats  of 
contests  and  the  internal  divisions  have 
also  burdened  the  company  with  heavy 
direct  expenses  and  have  wasted  time 
and  effort,  lost  opportunities,  adversely 
affected  employes'  morale,  discouraged 
principals  from  doing  business  with  the 
company,  taken  time  and  energy  of 
directors  and  officers  away  from  con- 
structive work. 

Cites  Company's  'Best  Interests' 

"Your  board  of  directors  believes 
that  it  is  against  the  best  interests  of 
the  stockholders  to  permit  this  com- 
pany to  continue  any  longer  as  an 
arena  for  corporate  misadventure.  We 
therefore  urged  you  to  vote  for  the 
proposed  amendments,"  the  letter  said. 

The  board  nominees  who  will  be  up 
for  election  at  Thursday's  meeting  are: 
Ellsworth  C.  Alvord,  Omar  N.  Bradley, 
Bennett  Cerf,  Nathan  Cummings,  Ira 
Guilden,  George  L.  Killion,  J.  Howard 
McGrath,  Benjamin  Melniker,  Robert 
H.  O'Brien,  William  A.  Parker,  Philip 
A.  Roth,  Charles  H.  Silver,  John  I. 
Snyder,  Jr.,  John  L.  Sullivan  and  Jo- 
seph R.  Vogel. 

The  board  until  recently  had  19 
members.  Under  cumulative  voting  dis- 
sidents were  in  a  position  to  reelect 
themselves. 


Services  Back  'HilU 

United  Artists  national  promotional 
campaign  for  "Pork  Chop  Hill,"  star- 
ring Gregory  Peck,  will  have  the  full 
support  of  the  Department  of  De- 
fense and  the  Army.  Service  coopera- 
tion will  cover  a  wide  range  of  pro- 
motion, including  recruiting  drives, 
posting  of  display  cards,  use  of  mili- 
tary personnel  and  bands  in  connec- 
tion with  local  premieres,  and  radio 
and  TV  appearances  by  Korean  War 
heroes. 


Hollywood  Books  'Nun9 

Warner  Brothers'  "The  Nun's  Story," 
already  set  as  the  Fourth  of  July  at- 
traction at  the  Radio  City  Music  Hall 
here,  has  been  booked  as  the  Inde- 
pendence Day  feature  at  the  Holly- 
wood Paramount  Theatre  in  an  exclu- 


TENT  TALK 

Variety  Club  News 


BOSTON  -  Outstanding  figures  in 
civic,  religious  and  industrial  organ- 
izations will  join  with  the  Variety 
Club  of  New  England  and  the  sport- 
ing world  on  May  17  to  honor  Joe 
Cronin,  American  League  president, 
trustee  and  chairman  of  the  executive 
committee  of  the  Children's  Cancer 
Research  Foundation  (Jimmy  Fund), 
who  has  been  chosen  unanimously  to 
be  the  recipient  of  VC's  "Great 
Heart  Award."  The  presentation  ban- 
quet will  be  held  in  the  Imperial 
Ballroom  of  the  Statler-Hilton  Hotel. 

A 

MILWAUKEE-George  Eby,  chief 
barker  of  Variety  Clubs  International, 
attended  the  regional  meeting  held 
here,  at  which  Tent  No.  14  was  host. 
Other  officials  of  the  organization  in- 
cluded Joseph  Podoloff,  international 
representative,  Region  4;  Marc  J. 
Wolf,  international  main  guy;  W.  R. 
Praught,  chief  barker,  Des  Moines,  and 
Rex  Carr,  chief  barker,  Indianapolis. 

A 

BALTIMORE  -  Ladies  will  be 
admitted  this  year  to  the  Baltimore 
Variety  Club's  annual  oyster  roast, 
which  will  be  held  on  March  8  at 
the  clubrooms.  Larry  Jacobs  is  in 
charge  of  the  program. 

Announce  Dais  List 
For  Sugar  Luncheon 

The  dais  list  for  the  testimonial  lun- 
cheon to  honor  Joseph  M.  Sugar,  vice- 
president  of  Magna  Theatre  Corp., 
here  tomorrow  has  been  announced 
The  affair,  which  will  be  at  Toots 
Shor's  Restaurant,  will  be  attended  by 
150  of  his  friends  in  exhibition  and 
distribution. 

On  the  dais  will  be  George  Skouras, 
William  J.  Heineman,  James  R.  Velde, 
Max  E.  Youngstein,  Bernard  Kranze, 
Sol  Schwartz,  Eugene  Picker,  Arnold 
Picker  and  Bud  Edele.  The  committee 
on  arrangements  includes  Larry  Mor- 
ris, Bernie  Myerson  and  Bob  Deitch. 
Harrv  Brandt  will  act  as  toastmaster. 


Cinema  Lodge  to  Elect 
Officers  on  Friday 

Election  of  officers  of  Cinema  Lodge 
B'nai  B'rith,  which  this  year  com- 
memorates its  20th  anniversary,  will 
will  be  held  at  a  luncheon  on  Friday 
at  Toots  Shor's  Restaurant,  it  was  an- 
nounced by  Jack  H.  Levin,  chairman  of 
the  nominating  committee.  Co-chair- 
men are  Robert  Shapiro  and  Martin 
Levine. 

The  fist  of  nominees  is  as  follows: 
president,  Alfred  W.  Schwalberg; 
treasurer,  Jack  Weissman;  secretary, 
Abe  Dickstein;  vice-presidents:  Irving 
R.  Brown,  Jack  Hoffberg,  Maurice  B. 
Leschen,  Milton  Livingston,  Joseph  R. 
Margulies,  David  Picker,  Sol  Rissner, 
Norman  Robbins,  Leonard  Rubin  and 
Nathan  M.  Rudich. 


4 


Motion  Picture  Daily 


Tuesday,  February  24 


This  Is  'Big 
Warner  Week' 

his  is  "Big  Warner  Week,"  high- 
light of  the  W  arner  Bros.  "Welcome 
Back,  Jack,"  global  sales  drive  in  honor 
of  president  Jack  L.  Warner. 

During  "Big  Warner  Week,"  Febru- 
ary 22-28,  the  greatest  concentration 
of  Warner  Bros,  film  playing  time  is 
being  amassed  throughout  the  world, 
with  Warner  Bros,  feature  films  or 
short  subjects  on  theatre  screens  in 
every  city  and  town. 

The  "Welcome  Back,  Jack"  drive 
began  Dec.  28,  1958,  and  will  con- 
tinue to  April  4,  1959.  It  is  the  first 
drive  to  honor  the  company's  president 
and  the  first  in  Warner  Bros,  history 
to  be  carried  out  on  a  world-wide  scale. 
Three  Co-Sponsors 
Co-sponsors  of  the  drive  are  Benj. 
Kalmenson,  executive  vice-president; 
Charles  Boasberg,  general  sales  man- 
ager, and  Wolfe  Cohen,  Warner  Bros. 
International  president.  The  drive 
captain  is  Bernard  Goodman,  distribu- 
tion \ice-president. 

During  the  drive,  civic  and  indus- 
try leaders  in  this  country  and  through- 
out the  world  have  paid  tribute  to 
Warner  for  his  contributions  to  mo- 
tion pictures  and  to  the  people  who 
enjov  them. 

Summer  Bookings 

( Continued  from  page  1 ) 
and  for  Los  Angeles  July  29.  Seven 
other  Columbia  branches  are  prepar- 
ing territorial  breaks  for  the  same 
period. 

Meanwhile,  Columbia's  advertising 
and  promotional  departments  have  be- 
gun to  prepare  campaigns  for  the 
openings. 

"We  have  learned  from  our  past  ex- 
periences," Jackter  said,  "that  planning 
well  in  advance  is  one  of  the  elements 
in  successfully  launching  any  film. 
We  do  not  feel  that  five  or  six  months 
is  too  advanced  a  starting  point.  In  the 
past  few  years  we  have  had  tremen- 
dously successful  summer  saturations 
with  such  pictures  as  'It  Came  from 
Beneath  the  Sea',  'Earth  vs.  Flying 
Saucers',  '20  Million  Miles  to  Earth' 
and  'The  Camp  on  Blood  Island'.  And 
in  each  of  those  cases  we  made  our 
plans  in  advance." 

Jackter  added,  "We  proved  the  value 
of  careful  advance  planning  once  again 
this  year  with  'The  7th  Voyage  of 
Sinbad',  starting  our  booking  and  pro- 
motion campaigns  a  full  six  months 
ahead  of  release." 

The  other  Columbia  branches  now 
arranging  saturations  of  "The  H-Man" 
and  "The  Woman  Eater"  include  Phil- 
adelphia, San  Francisco,  Boston,  Al- 
bany, New  Haven,  Detroit  and  Indian- 
apolis. 


B-B  Campaign  Decision  Near  UA  Predict! 


( Continued 

meet  early  next  month,  shortly  after 
the  return  of  president  Eric  Johnston 
from  his  current  Far  Eastern  trip.  At 
that  time,  Abe  Montague,  distributor 
member  of  the  b-b  executive  commit- 
tee, would  present  the  question  to  the 
board. 

If  an  affirmative  answer  was  forth- 
coming from  the  board,  indications  are 
a  campaign  that  could  be  launched 
with  the  originally  planned  radio  pro- 
motion, using  much  of  the  material  al- 
ready proposed  for  it,  would  be  inaug- 
uated  in  late  spring  or  early  summer 
to  cover  the  period  of  greatest  radio 
audiences. 

Approval  in  Doubt 

However,  before  the  board  acts  it  is 
believed  the  question  would  again 
arise  whether  MPAA  members  will 
approve  the  abbreviated  radio  cam- 
paign desired  by  some  exhibitor  lead- 
ers, or  whether  their  approval  will  be 
given  only  to  the  original  $2,300,000 
campaign  embracing  newspaper  adver- 
tising and  public  relations  programs 
in  addition  to  the  projected  radio 
campaign. 

Last  year's  Academy  Awards  tele- 
cast, the  approximately  $650,000  cost 
of  which  was  borne  by  distributors, 


roni  page  1 ) 
was  figured  in  the  $2,300,000  cam- 
paign budget.  Distributors  will  pay  for 
the  Oscar  telecast  of  next  April  6  also, 
and  therefore  may  be  unwilling  to 
match  exhibitor  donations  if  the  latter 
are  to  be  applied  only  to  a  radio  cam- 
paign, rather  than  to  the  complete  pro- 
gram, including  this  year's  Academy 
Awards  telecast. 

The  cost  of  the  radio  campaign  alone 
is  estimated  at  $300,000.  Exhibitor 
contributions  to  date  amount  to  about 
$100,000.  Theatre  Owners  of  America 
last  fall  authorized  a  contribution  up 
to  $5,000  to  complete  the  exhibitor 
share  of  the  radio  campaign,  should 
one  be  approved  by  distributors  on  a 
dollar-for-dollar  basis,  and  that  offer 
stands. 

Two  Questions  Posed 

Whether  exhibition  could  raise  the 
balance  and,  if  so,  whether  distribu- 
tion will  go  for  a  separate,  spring-sum- 
mer radio  campaign  only,  are  the  ques- 
tions the  business-building  executive 
committee  must  find  answers  to  before 
reviving  or  formally  burying  the  cam- 
paign. Committee  members  other  than 
Montague  are  Horace  Adams,  Harry 
Brandt,  Ernest  Stellings  and  Sol 
Strausberg. 


Three  New  Cinerama 
Theatres  Set  Abroad 

B.  G.  Kranze,  vice-president  of 
Stanley  Warner-Cinerama  Corp.,  re- 
turned here  from  Europe  at  the  week- 
end, bearing  news  that  he  had  nego- 
tiated contracts  in  London  and  Paris 
for  three  additional  Cinerama  thea- 
tres. Two  of  these  will  be  in  Asia 
and  the  other  in  South  America. 

The  Shaw  Circuit  in  Singapore 
will  open  the  1,000-seat  Sky  Theatre, 
especially  built  for  Cinerama,  at  the 
end  of  April.  Later  this  year,  the 
circuit  will  open  the  900-seat  Capitol 
Theatre  at  Kuala  Lampur  in  the 
Malay  Peninsula  to  Cinerama. 

Sascha  Goron,  head  of  Condor 
Films  and  Messrs.  Martinez  and  Sa 
Pinto,  Brazilian  exhibitors,  will  build 
for  Cinerama  the  800-seat  Commo- 
doro  Theatre  in  Sao  Paulo.  This 
house  will  open  in  May.  The  opening 
presentations  in  all  three  theatres 
will  be  "This  Is  Cinerama." 


of 


Cinerama  Funds 

(Continued  from  page  1) 
ranged  through  the  Wall  St.  fi 
Kidder,  Peabody  &  Co.,  Inc. 

Reeves  said  that  substantial  addi- 
tional financing  will  also  be  made 
available  from  private  sources  for  the 
expansion  program.  Details  are  to  be 
announced  shortly. 


AA  6-Month  Profit 

( Continued  from  page  1 ) 
of  the  board  of  directors,  held  at  the 
company's    offices    here,    by  Steve 
Broidy,  president. 

Commenting  on  future  operations, 
Broidy  said  pictures  recently  released 
and  others  soon  to  be  in  the  market 
should  cause  a  marked  increase  in  the 
company's  gross  receipts  for  the  six 
months  through  June  27,  1959. 

The  gross  income  for  the  last  26 
week  period  in  1958  amounted  to  $7,- 
431,772,  as  compared  with  $8,992,150 
for  the  same  period  in  the  previous 
year. 

No  Provision  for  Federal  Taxes 

No  provisions  were  made  in  either 
year  for  Federal  income  taxes  because 
in  each  year  the  previous  year's  loss 
could  be  carried  forward  to  offset  the 
current  year's  profits. 

At  the  meeting  the  executive  com- 
mittee authorized  payment  of  the  quar- 
terly dividend  of  13%  cents  per  share 
on  the  company's  5Vz  per  cent  pre- 
ferred stock,  payable  March  16,  1959, 
to  stockholders  of  record,  March  3, 
1959. 


Odeon  Books  'Robe' 

"The  Robe,"  the  20th-Fox  release 
which  introduced  CinemaScope  to  the 
world,  will  begin  a  special  limited  en- 
gagement, March  5,  at  the  Odeon 
Theatre  here. 


Abe  Goodman  to  South 

Abe  Goodman,  20th  Century-Fox  di- 
rector of  advertising,  left  over  the 
weekend  for  a  southern  trip  to  finalize 
campaigns  throughout  the  area  on 
George  Stevens'  "The  Diary  of  Anne 
Frank,"  Jerry  Wald's  "The  Sound  and 
the  Fury"  and  Richard  Zanuck's  "Com- 
pulsion." 

Goodman  plans  to  meet  with  Fox 
district  and  branch  managers  on  cam- 
paigns for  the  three  20th  films  set  to 
debut  in  the  South  within  the  next 
month. 


( Continued  from  page  1 ) 
this  year.  The  cooperation  o 
theatremen,  Heineman  said,  wa 
a  key  factor  in  the  eight  ye; 
successive  growth  registered  b 
under  the  leadership  of  the 
B.  Krim— Robert  S.  Benjamin 
tive  team. 

Heineman  added  that  UA  is! 
ing  forward  to  "continuing  ar 
panding  these  mutually  pro  j 
relationships  with  exhibitors." 

The  week-long  Fortieth  Ar 
sary    convention    brought  t< 
sales  personnel  from  each  of 
domestic  branches  at  two  ser>, 
meetings  staged  successively  i  ; 
Angeles  and  here.  Among  the 
highlights  of  the  distribution 
ning  sessions  were  a  report 
estimated   $82,000,000  world 
for  1958— an  all-time  record— ai 
announcement  that  from  $65,0!  i 
to  $70,000,000  would  be  invest 
features  for  1960  release. 

Heineman,  Velde  Preside' 

The  meetings  were  presidec 
by  Heineman  and  Velde.  Other  I 
office  sales  executives  participal' 
the  convention  included  Milt 
Cohen,  Eastern  and  Canadian 
sion  manager;  Sidney  Cooper, 
em  and  Central  Division  ma 
and  Al  Fitter,  Western  Divisior 
ager. 


Bob  Hope  Scholars! 
To  Aid  Young  Wri 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  23. 
$5,000  scholarship  grant  from 
dian  Bob  Hope  is  among  the 
and  funds  accepted  by  the  Uniy 
of  California  board  of  regei! 
Riverside.  Hope  established  w;' 
$5,000  gift  the  Barney  Dean  S| 
ship  for  students  interested  if 
writing,  in  memory  of  one  f 
writers,  now  deceased. 

The  gift  represented  a  cash j 
given  Hope  by  the  Community^ 
ice  Department  of  AFL-CIO  ffl 
"contribution  of  time,  energ") 
talent"  in  entertaining  memblj 
Armed  Forces  at  overseas  statisi 


UA  Prepares  401 
Anniversary  Kit 

Some   4,000    Fortieth  Anniv 
kits  have  been  prepared  by  Unit  J 
tists  for  editors,  exhibitors,  radiM 
vision  and  magazine  writers  J 
United  States,  Canada  and  o\ 
Included  are  28  feature  stories,  j 
layouts,  company  history,  biogij 
of  officers  and  column  items,  j 
lighted  is  United  Artists'  rapid! 
panding  status  as  an  across-thi 
entertainment  enterprise  with 
cent  organization  of  television, 
and  music  subsidiaries. 

The  kit,  now  in  the  mail,  is 
many  special  promotion  packa; 
ing  prepared  by  UA  for  glol 
tribution. 


lav,  February  24,  1959 


Motion  Picture  Daily 


Change  in  Present 
ish  Film  Quotas 

From  THE  DAILY  Bureau 

NDON,  Feb.  18  (By  Air  Mail)- 
Oavid  Eccles,  president  of  the 
!  of  Trade,  announced  in  the 
js  of  Commons,  that  after  con- 
fer the  Cinematograph  Films 
ril  he  had  decided  not  to  make 
hange  in  the  present  quotas  of 
;r  cent  for  British  first  feature 
and  25  per  cent  for  the  British 
irting  programme  for  the  exhibi- 
quota  year  beginning  Oct.  1, 


Roach's  Guterma  Link  Brings  Headaches 


nack  Releases  New 
ve-In  Catalogue 

'|      Special  to  THE  DAILY 

/  ICAGO,  Feb.  23.-A  new  22- 
catalog  containing  showmanship 
for  drive-ins  has  been  released 
3  Filmaek  Trailer  Co.  According 
i  ,nk  head,  Irving  Mack,  "there 
single  phase  of  drive-in  promo- 
rom  opening  day  to  closing  day, 
g  from  this  year's  catalog." 
-  new  catalog  contains  ideas  to 
se  ticket  sales,  including  wel- 

f  trailers,  institutional  advertising, 
vays,  playgrounds  for  kiddies, 
nany  special  audience  building 
.  Refreshments,  too,  come  in  for 
full    share    of  merchandising 

jtcks. 

j  


( Continued  from  page  1 ) 
Roach  Studio  by  the  Jacobs'  subsi- 
diary, the  Scranton  Corp.,  the  Mutual 
Broadcasting  System  was  acquired  by 
Roach.  There  was  announced  at  the 
time  a  $20,000,000  program  for  thea- 
trical feature  production  consisting  of 
20  films,  plus  six  new  television  series 
to  make  their  appearance  in  the  next 
year  to  18  months. 

Since  the  announcement  of  the 
new  plans  last  May,  the  Roach  studio 
turned  out  one  film,  "Go,  Johnny, 
Go,"  a  rock-'n-roll  film  starring  the 
disc  jockey  Alan  Freed,  plus  some 
dozen  half-hour  TV  shows  for  a 
planned  series  of  39  called  "The  Veil," 
starring  Boris  Karloff,  and  a  pilot 
half-hour  episode  titled  "The  Sword 
and  the  Arrow,"  starring  Guy  Madi- 
son. 

Last  month  Roach  revealed  that  his 
company  had  taken  over  Distribu- 
tors Corp.  of  America  and  renamed 
it  the  Hal  Roach  Distribution  Corp. 
It  was  intended  to  be  the  distribution 
arm  of  the  new,  expanded  production 
organization. 

Several  weeks  ago  the  Roach  Stu- 
dios failed  to  meet  a  payroll  for  some 
100  of  its  Hollywood  employes.  The 
incident  was  attributed  to  a  clerical 
error  within  the  Scranton  Co.  and  the 
employes  were  paid  the  following 
day,  within  a  union-imposed  24-hour 
deadline. 

Last  December,   in    Los  Angeles 


Superior  Court,  the  studio  was  made 
defendant  in  an  action  for  $311,163 
for  commissions  allegedly  owed  the 
William  Morris  Agency  on  "The  Gale 
Storm  Show,"  Roach's  most  success- 
ful TV  production.  At  the  same  time 
the  agency  attached  some  studio  as- 
sets pending  the  outcome  of  the 
action. 

Roach  said  the  action  was  the  re- 
sult of  a  "difference  of  opinion  on 
commissions"  between  the  studio  and 
the  agency. 

Sold  Four  Series  to  Guild 

This  week  Roach  announced  the 
sale  of  four  series  to  Guild  Films  for 
14  per  cent  of  the  latter's  stock  and 
notes  for  $700,000  at  6  per  cent  in- 
terest. In  addition,  Guild  will  assume 
some  $700,000  in  debts  connected 
with  the  TV  properties  purchased 
from  Roach,  according  to  John  T. 
Cole,  Guild  president.  The  stock  is- 
sued was  valued  at  $1,000,000,  he 
said. 

Guild  will  also  contribute  $800,000 
to  $900,000  to  production  costs  of 
"The  Veil,"  and  obtained  first  option 
on  distribution  rights  to  future  Roach 
films  produced  for  TV  syndication. 

Last  year,  it  was  announced  that 
Jack  Wrather  had  purchased  past  and 
future  productions  of  "The  Gale 
Storm  Show"  for  $1,500,000  plus  the 
assumption   of  certain  obligations. 

Roach's  16-acre  Culver  City  studio 


property  was  purchased  from  his 
rather  in  1955  for  several  million  dol- 
lars. Roach,  Sr.,  is  understood  to  hold 
a  substantial  mortgage  on  the  firm. 
Harold  Lloyd  owns  the  rights  to  the 
many  successful  comedies  produced 
largely  in  the  1920s,  but  the  com- 
pany is  understood  to  own  such  of 
its  old  theatrical  library  properties  as 
the  "Our  Gang,"  Laurel  and  Hardy, 
Zasu  Pitts,  Mabel  Normand  and 
Charlie  Chase  comedies. 


Maximum  of  35 

{Continued  from  page  1) 
Los  Angeles,  Chicago  and  Boston. 

Special  campaigns  will  be  set  for 
each  engagement.  They  will  be  de- 
signed to  cover  not  only  the  imme- 
diate area  in  which  the  picture  plays 
but  will  be  addressed  to  prospective 
patronage  for  hundreds  of  miles 
around,  much  in  the  manner  in  which 
an  outstanding  stage  attraction  is 
promoted  and  sold. 

Each  engagement,  of  course,  will 
be  for  an  indefinite  period. 

Seeks  Proper  Showcasing' 

"We  are  not  trying  to  make  it 
difficult  to  book  'Anne  Frank',"  Harri- 
son emphasized.  "Rather,  we  are  try- 
ing to  insure  that  both  the  exhibitor 
and  20th  Century-Fox  get  the  proper 
showcasing  and  background  for  the 


FAME 


Annual  Audit 
of  motion  pictures 
monthly  and  annual 
motion  picture 
The  Ten 


QUIGLEY  PUBLICATIONS 


1959  Edition 

NOW  IN  PREPARATION 

of  Personalities 
and  television  .  .  .  featuring 
Box  Office  Champion 
productions  .  .  .  and 
Top  Money-Making  Stars 

Price  per  Copy  $3 

New  York . . .  Hollywood  . . .  London 


Motion  Picture  Daily 


Tuesday,  February  24 


'Television  Today 


Over  150  Dates  for  'Oscar'  Shol 
'Sound'  in  South 


MPRC  Will  Study 
TV  Film  Making 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  23.-William 
Kelley,  president  of  the  Motion  Pic- 
ture Research  Council,  has  an- 
nounced the  installation  of  a  com- 
plete closed  circuit  television  system 
as  part  of  a  new  research  program  to 
study  the  technical  aspects  of  televi- 
sion film  production  and  transmission. 

The  installation  will  be  used  to 
study  and  analyze  such  technical  fac- 
tors as  effects  of  lighting,  photog- 
raphy, set  construction,  costuming 
and  sound  as  they  appear  on  black- 
and-white  and  color  home  receivers; 
and  to  investigate  print  density,  con- 
trast range,  color  balance,  print 
standardization  and  associated  prob- 
lems in  relation  to  telecasting  mo- 
tion picture  films. 

Viewing  Room  Provided 

Included  in  physical  set-up  are 
35mm,  16mm  and  slide  projectors,  a 
3-vidicon  color  camera  and  other 
signal-processing  equipment  identical 
in  design  and  performance  to  that 
presently  used  by  major  television 
networks  and  many  independent 
broadcasters.  It  also  includes  a  view- 
ing room  typical  in  decor  and  design 
to  that  found  in  average  American 
home. 

One  of  first  objectives  of  the  pro- 
gram, according  to  Kelley,  is  to  de- 
velop calibrating  procedures  and  a 
test  film  which  will  hasten  production 
of  more  uniform  prints,  thus  reducing 
the  need  for  attempts  at  quality  con- 
trol at  stations. 


Como  Show  to  Use 
'Stereophonic  Sound' 

First  network  use  of  "fully  compati- 
ble" stereophonic  sound  will  be 
demonstrated  during  the  8:15  to  8:45 
P.M.  portion  of  this  Saturday  night's 
Perrv  Como  Show,  over  the  facilities 
of  the  NBC  Radio  and  Television  Net- 
works. 

Using  a  compatible  stereo  system 
developed  by  Bell  Telephone  Labora- 
tories, either  sound  channel— radio  or 
television-can  be  received  separately 
on  normal  radio  and  TV  receivers 
without  impairing  program  quality  or 
diluting  the  stereo  effect,  NBC  said. 

Two  Sound  Tracks  Used 

To  assure  simultaneous  reception 
of  the  stereophonic  sound,  a  special 
network  of  radio  lines  will  be  installed 
parallel  to  the  routes  of  the  TV  net- 
work. Video  tape,  especially  developed 
with  two  sound  tracks  instead  of  one, 
will  be  used  to  permit  delayed  broad- 
casts in  different  time  zones. 


'Paradise'  to  Bow 
On  ABC  in  September 

"Adventure  in  Paradise,"  a  new 
series  of  hour-long  adventure  dramas 
produced  by  20th  Century-Fox  Tele- 
vision under  the  executive  supervi- 
sion of  Martin  Manulis,  will  premiere 
on  the  ABC-Television  Network  in 
September. 

To  be  seen  Mondays  from  8:30  to 
9:30  P.M.,  the  series,  to  be  based  on 
stories  and  articles  by  Pulitzer  Prize 
winner  James  L.  Michener,  will  im- 
mediately follow  the  Warner  Bros, 
produced  "Cheyenne." 

Television  Academy 
To  Meet  Tomorrow 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  23.-The  next 
general  membership  meeting  of  the 
National  Academy  of  Television  Arts 
and  Sciences  will  be  held  here 
Wednesday  at  the  Grand  Ballroom  of 
the  Beverly  Hilton  Hotel,  Harry  Acker- 
man,  president,  has  announced. 

Gaynes  Heads  Panel 

TV  director  Lloyd  Gaynes  will  lead 
a  panel  discussion  representing  a  vari- 
ety of  industry  viewpoints  on  the  com- 
plexity of  problems  encountered  by 
television  directors.  Among  the  spokes- 
men will  be  Sheldon  Leonard,  Paul 
Henreid,  Richard  Berg,  Dick  owell, 
Ida  Lupino  and  Howard  Duff. 

'Lawless  Years'  Set 
For  Debut  April  5 

"The  Lawless  Years,"  half-hour  TV 
film  series  based  on  the  career  of 
retired  New  York  policeman  Barney 
Ruditsky,  debuts  on  the  NBC  Tele- 
vision Network  Sunday,  April  5 
(8:30-9  P.M.,  EST). 

The  series,  which  depicts  incidents 
of  the  Roaring  Twenties,  will  be  pro- 
duced by  Jack  Chertok  for  California 
National  Productions,  and  directed  by 
Allen  H.  Miner.  James  Gregory  will 
portray  Ruditsky. 

'O!  Susanna'  Will  Move 
From  CBS  to  ABC 

"O!  Susanna,"  filmed  comedy  series 
starring  Gale  Storm,  will  move  from 
CBS  to  the  ABC  Television  Network 
in  April,  it  has  been  announced  by 
Thomas  W.  Moore,  ABC  vice-presi- 
dent in  charge  of  TV  programming.  It 
will  be  presented  Monday  through  Fri- 
day over  ABC-TV  as  a  daytime  fea- 
ture, in  a  time  period  to  be  announced 
shortly. 

Starting  in  the  fall  of  1959, 
the  series,  with  all  new  programs,  will 
be  broadcast  in  prime  evening  time. 

Capitol  Books  'Night' 

M-G-M's  "Night  of  the  Quarter 
Moon"  will  open  at  the  Capitol  Thea- 
tre Wednesday,  March  4. 


More  than  150  dates  have  been 
set  throughout  the  South  for  the 
initial  engagements  of  Jerry  Wald's 
"The  Sound  and  the  Fury"  beginning 
March  4  with  the  world  premiere  of 
the  CinemaScope  attraction  in  Jack- 
son, Miss.  In  addition,  the  film's  di- 
rector, Martin  Ritt,  and  new  person- 
alities Stuart  Whitman  and  Patricia 
Owens  will  tour  the  area  following 
the  premiere. 

Other  theatres  with  playdates  al- 
ready set  are  those  in  Alabama, 
Georgia,  Tennessee,  South  Carolina, 
Florida,  Louisiana  and  Arkansas. 

Director  Ritt,  Whitman  and  Miss 
Owens  will  make  personal  appear- 
ances in  several  key  cities  through- 
out the  South  and  will  also  meet  with 
press,  radio  and  television  represen- 
tatives to  discuss  "The  Sound  and  the 
Fury."  For  the  debut  in  Jackson, 
William  Faulkner,  upon  whose  novel 
the  film  is  based,  will  be  the  honored 
guest.  Host  for  the  evening  will  be 
Governor  James  Coleman. 

A  specially  devised  promotional 
campaign  for  the  Southern  area  goes 
into  effect  this  week  with  newspaper 
ads,  radio  transcriptions  and  televi- 
sion spots  all  keyed  to  the  southern 
emphasis  of  the  production.  One  of 
the  key  promotional  factors  in  the 
campaign  is  the  best-selling  record- 
ing of  the  title  song,  recorded  by 
"The  Platters." 

20th  plans  to  adapt  its  basic  cam- 
paign on  "The  Sound  and  the  Fury" 
for  other  situations  for  the  March 
release. 


( Continued  from  page  1 ) 
which   involve  preparations 
the  so-called  "golden  hours"  o 
Saturday-Sunday  schedules, 
presented  to  the   MPAA  boa, 
George    Seaton,    Fred  Metzler? 
Margaret   Herrick,  representini 
Academy.  The  change  from  tht 
vious  Wednesday  night  telecas 
made  at  the   request  of  exhi* 
who  pointed  out  that  Monday 
poorer  theatre  business  night  arj 
telecast,  accordingly,  would  rep 
less  of  a  business  loss. 

Hetzel  Presides 

Ralph  Hetzel,  MPAA  vice 
dent,  presided  at  the  board  m 
in  the  absence  of  Eric  Johnston 
ident,  who  is  in  the  Far  East. 


Music  Hall  Numbers 
Included  in  Album 

Three  musical  selections  from  the 
current  stage  show  at  Radio  City  Mu- 
sic Hall  have  been  recorded  by 
Everest  Records  for  a  new  long-play- 
ing album  featuring  the  Radio  City 
Music  Hall  Symphony  Orchestra  con- 
ducted by  Raymond  Paige. 

The  new  album,  recorded  in  Ever- 
est' new  sound  technique,  is  titled 
"Music  Hall  Bon  Bons  .  .  ."  and  in- 
cludes Deroy  Anderson's  "Fiddle  Fad- 
die,"  the  number  to  which  the  Rock- 
ettes  are  dancing  in  a  Times  Square 
scene,  and  David  Rose's  "Holiday  for 
Strings"  and  "Our  Waltz,"  which  com- 
prise the  overture  to  Russell  Markert's 
new  stage  revue  showing  with  "The 
Journey."  Other  numbers  in  the  al- 
bum, released  this  week,  include  a 
group  of  all-time  favorites  in  the 
"pops"  field  from  the  works  of  Morton 
Gould,  Raymond  Scott  and  Percy 
Faith.  It  is  available  in  both  monaural 
and  stereo  versions. 


John  Evins9  Widow  Dies 

ATLANTA,  Feb.  23.  -  Mrs.  John 
G.  Evins,  widow  of  the  pioneer  ex- 
hibitor who  died  in  1941,  succumbed 
here  late  last  week  following  a  short 
illness.  The  deceased,  associated  with 
her  husband  in  his  enterprises,  was  at 
one  time  organist  at  the  old  Strand 
Theatre  here. 


Kodak  Board  Deck 
Stock  Distribution 

Special  to  THE  DAILY 

ROCHESTER,  N.  Y.,  Feb.  2o 
directors  of  the  Eastman  Kodak 
pany  at  their  meeting  today  d< 
a  one-for-one  stock  distribution 
outstanding  common  shares  a 
creased  the  total  cash  dividend 
common  stock.  They  also  recon 
ed  that  the  company  reduce  its 
by  retiring  its  old  preferred  sto 
that  a  new  class  of  preferred  st 
authorized  for  exchange  by  the  1 
of  the  old  preferred  issue  on  th 
of  two  shares  of  new  stock  for  ( 
the  old. 

Additional  Shares  Authorh 

Another  recommendation  cal 
the  authorization  of  50  millioi 
tional  shares  of  the  common 
These  recommendations  will  t 
mitted  to  the  company's  98,00$' 
owners  for  their  approval  at  t 
nual  meeting  on  April  28. 

The  report  of  the  Kodak  di 
actions  was  made  by  Thomas 
grave,  chairman,  and  Albert  K. 
man,  president,  following  the  r 
at  company  headquarters  here. 

The  common  stock  distribute 
provide  one  additional  commoi 
for  each  share  held  by  stockhol 
record  as  of  March  9,  1959.  Th 
will  be  distributed  April  13,  195 
shares  previously  authorized 
company's  stockholders,  and  v 
crease  the  number  of  common 
outstanding  to  38,382,246. 

Quarterly  Dividend  Decla 

The  quarterly  cash  divide! 
clared  today  on  the  common  st( 
37  cents  per  share  on  the  38,1 
shares  to  be  outstanding.  If  tli 
dend  is  figured  on  the  old  1 
19,191,123  outstanding  c 
shares,  it  is  equal  to  74  cents  pe 
This  compares  with  65  cents 
declared  last  year  in  the  first 
on  19,191,123  shares.  The  regu 
idend  of  Vk  per  cent  (  $1.50)  p< 
was  declared  on  the  preferred 
The  quarterly  cash  dividends  a 
able  April  1,  1959,  to  shareho 
record  as  of  March  9,  1959. 


MOTION  PICTURE 

DAILY 


NEW  YORK.  U.S.A..  TUESDAY.  FEBRUARY  24,  1959 


_ 


TEN  CENTS 


?man,  Veide  Promised  Expansion,  Roach  Guterma 

diet  1959   Lmk  Brings  Headaches,  Instead 


Be  U.  A/s 
$gest  Year 

ude  Sales  Meet  tvith 
te  to  Exhibitors 


Special  to  THE  DAILY 

11,  Feb.  23.  -  United  Artists 
e  its  biggest  year  in  1959, 

J.  Heineman,  vice-president 
e  of  distribution,  and  James 
I,  general  sales  manager,  pre- 
uere  at  the  concluding  meet- 
the  company's  40th  anniver- 
■s  convention  at  the  weekend, 
e  same  time  Heineman  paid 
o  the  nation's  exhibitors,  say- 
/as  the  "support  and  loyalty 

showmen"  that  helped  make 
the  $65,000,000  feature  line- 
the  company  will  release 
Continued  on  page  4) 


ier  Bookings  Set 
for  Columbia  Duo 

Die  openings  of  the  combina- 
|  "The  H-Man"  and  "The 
,  Eater"  have  already  been  set 
pnati  and  Los  Angeles  in  June 
•  by  Columbia  Pictures,  Rube 
\ice-president  and  general 
anager,  has  announced.  He 
ie  bookings  an  example  of  the 
ge  planning  "which  is  a  vital 
it  in  successful  film  merchan- 
»day." 

late  for  Cincinnati  is  June  24 
Continued  on  page  4) 


rtry  Groups  to 
.se  N.Y.  Bills 

:s  McCarthy,  Compo  informa- 
•ctor,  has  been  designated  co- 
r  for  industry  witnesses  who 
fy  at  the  hearing  called  by  the 
it  legislative  committee  study- 
lissemination  of  obscene  mate- 
Thursday  at  the  Hotel  Roose- 

-tions  are  spokesmen  for  indus- 
Continued  on  page  2) 


Hal  Roach,  Jr.,  new  board  chairman  of  the  beleagured  F.  L.  Jacobs  Co., 
had  looked  to  it  hopefully  when  it  took  over  Hal  Roach  Studio  last  year  as 
the  key  to  a  significant  expansion  of  the  Roach  operation. 

  Now   the   40-year-old,  225-pound 

executive,  son  of  the  highly  success- 
ful, pioneer  comedy  film  producer,  is 
in  the  midst  of  the  battle  to  keep  the 
Jacobs  company  afloat.  A.  L.  Gut- 
erma, who  formerly  headed  the  com- 
pany, is  confronted  with  charges  of 
having  violated  Securities  and  Ex- 
change Commission  regulations  and 
with  other  S.E.C.  moves. 

Following   the    take-over   of  Hal 
(Continued  on  page  5) 


Cinerama,  Inc.  Gets 
Funds  from  Prudential 

The  Prudential  Life  Insurance  Co. 
of  America  has  agreed  to  provide 
"multi-million  dollar  financing"  for  a 
large  expansion  of  the  activities  of 
Cinerama,  Inc.,  it  was  reported  by 
Hazard  E.  Reeves,  president  of  Cine- 
rama, Inc.  The  agreement  was  ar- 
( Continued  on  page  4 ) 

See  Maximum  of  35 
Initial  'Anne'  Dates 

Initial  showings  of  20th  Century- 
Fox's  "The  Diary  of  Anne  Frank" 
may  be  limited  to  no  more  than  35 
theatres  in  the  U.  S.,  it  is  learned. 

Thus  far,  only  five  engagements 
have  been  set  for  the  picture  which 
will  have  its  world  premiere  at  the 
RKO  Palace  Theatre  here,  March  18. 
Other  dates  have  been  set  for  Miami, 
(Continued  on  page  5) 


AA  Six-Month  Profit 
Listed  at  $120,000 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  23.-Allied 
Artists  Pictures'  operations  for  the  26 
weeks  ended  Dec.  27,  1958,  resulted  in 
a  net  profit  of  $120,000  as  compared 
with  a  net  profit  of  $172,000  for  the 
corresponding  period  in  the  previous 
year.  The  figures,  as  shown  by  the 
books  without  audit,  were  revealed  at 
a  meeting  of  the  executive  committee 
(Continued  on  page  4) 


'S/ON  TODAY— page  6 


Michigan  Allied  to  Investigate  Source 
Of  Competing  Product  Given  Clubs,  Schools 

Special  to  THE  DAILY 

DETROIT,  Feb.  23.-Allied  Theatres  of  Michigan  will  launch  an  investiga- 
tion to  discover  where  clubs,  professional  groups,  and  schools  are  receiving 
product  with  which  they  are  competing  with  local  theatres.  The  decision  to 
look  into  the  matter  was  made  at  the  monthly  meeting  of  the  exhibitor  or- 
ganization here. 

Clyde  VVaxman  of  the  Independent  Exhibitors  Theatre  Service,  Grand 
Rapids,  told  the  meeting  that  a  high  school  newspaper  had  advertised  several 
films  for  showing  at  the  noon  hour  for  an  admission  charge  of  10  cents.  En- 
deavors to  book  some  of  the  pictures  in  regular  theatres  met  with  the  re- 
sponse that  they  were  "not  available"  or  "taken  out  of  service,"  Waxman  said. 
He  added  that  both  35mm  and  16mm  prints  were  involved. 

Among  the  titles  advertised  by  the  school,  Waxman  said,  were  "Abbott  and 
Costello  Meet  Jekyll  and  Hyde,"  "Tammy  and  the  Bachelor,"  "The  Incredible 
Shrinking  Man,"  "Abbott  and  Costello  Meet  Frankenstein,"  "Curucu,  Beast  of 
the  Amazon,"  and  "Battle  Hymn."  All  these  films  are  from  Universal  Pictures. 

Protests  have  been  made  to  school  officials  charging  "unfair  competition." 

Other  action  at  the  meeting  included  the  appointment  of  William  M.  Wets- 
man  as  chairman  of  the  Allied  annual  convention  Sept.  23-24  here.  In  addition 
the  resignation  of  B.  L.  Kilbride,  Jr.,  as  vice-president  was  accepted  with 
deep  regret.  No  action  was  taken  on  a  successor. 

Efforts  to  reach  officials  of  Universal  in  New  York  for  comment  on  the 
Michigan  Allied  report  were  unsuccessful  at  the  weekend. 


Early  in  March 

Will  Decide 
Soon  on  New 
B-B  Campaign 

To  Query  MPAA  Board  on 
Participation  if  Radio  Only 

Whether  a  new  attempt  to  conduct 
an  all-industry  business-building  cam- 
paign should  be  made  this  spring  is 
expected  to  be  decided  within  the  next 
few  weeks,  it  was  learned  yesterday. 

The  executive  committee  for  the 
business-building  campaign,  acting  in 
response  to  continuing  exhibitor  inter- 
est in  a  business  promotion  endeavor 
joined  in  by  the  entire  industry  has 
plans  to  sound  out  the  Motion  Picture 
Association  board  of  directors  on 
whether  or  not  it  will  renew  its  offer  of 
last  year  to  match  exhibitor  contribu- 
tions to  a  fund  to  finance  such  a 
project. 

The  MPAA  board  probably  will 
(Continued  on  page  4) 

Loew's  Acts  Today 
On  Cumulative  Voting 

Elimination  of  cumulative  voting  in 
the  election  of  Loew's  directors  is  ex- 
pected to  be  voted  bv  a  verv  substan- 
tial majority  at  the  special  meeting  of 
company  stockholders  to  be  held  at 
Loew's  72nd  Street  Theatre  here  this 
morning. 

The  meeting  was  called  for  the  sole 
purpose  of  voting  on  the  proposal  to 
end  the  cumulative  voting  method.  No 
other  business  is  scheduled  to  come  be- 
fore the  meeting. 

If,  as  expected,  the  proposal  meets 
with  the  approval  of  the  stockholders, 
the  regular  voting  method  will  prevail 
at  the  annual  meeting  of  Loew's  stock- 
( Continued  on  page  3) 

MPA  to  Meet  Extra  Cost 
Of  'Oscar'  Telecast 

The  Motion  Picture  Association 
board  of  directors  on  Friday  approved 
payment  by  the  Association  of  extra 
charges  involved  in  transferring  the 
telecast  of  the  Academy  Awards  pre- 
sentations from  a  Wednesdav  to  a 
Monday  night. 

Details  of  the  increased  costs, 
(Continued  on  page  6) 


Motion  Picture  Daily 


Tuesday,  February  24 


PERSONAL 
MENTION 


EDITORIAL 


BE   SCHNEIDER,  pre; 


dent  of 


Columbia  Pictures,  and  Leo 
Jaffe  and  Paul  N.  Lazarus,  Jr.,  vice- 
presidents,  have  returned  to  New  York 
from  Hollywood. 


George  Weltner,  Paramount  vice- 
president  in  charge  of  world  sales,  re- 
turned to  New  York  yesterday  follow- 
ing a  month-long  visit  to  Central  and 
South  America. 


Morey  R.  Goldstein,  Allied  Artists 
vice-president  and  general  sales  man- 
ager, and  Joseph  Rivkin,  West  Coast 
executive,  will  leave  New  York  and 
Hollywood,  respectively,  this  week  for 
Miami  Beach. 


Bruce  Eells,  executive  vice-presi- 
dent of  United  Artists  Television,  left 
New  York  at  the  weekend  for  Europe. 

Bob  Seaman,  in  charge  of  motion 
picture  advertising  for  "Look,"  will 
leave  New  York  tomorrow  for  the 
Coast. 


Martin  S.  Davis,  Paramount  assist- 
ant director  of  advertising-publicity, 
will  return  to  New  York  tomorrow  from 
Hollywood,  Dallas  and  Atlanta. 


William  Wyler,  director,  will  re- 
turn to  New  York  from  Italy  today 
aboard  the  "Caesar  Augustus." 


Mac  Weis,  of  the  Allied  Artists  staff 
in  Charlotte,  has  returned  there  from 
Atlanta. 

• 

Hank  Howard,  of  the  United  Art- 
ists home  office  exploitation  depart- 
ment, is  in  Hartford  from  New  York. 


Don  Boutyette,  publicity  head  for 
Buena  Vista's  "The  Big  Fisherman," 
has  returned  to  Hollywood  from  New 
York. 


Hank  Fownes,  vice-president  and 
head  of  the  Eastern  division  of  Mac- 
Manus,  John  and  Adams  advertising 
agency,  has  left  New  York  for  Los  An- 
geles. 

Paul  R.  Aust  Dead 

PALM  SPRINGS,  Cal.,  Feb.  23.- 
Funeral  services  have  been  held  here 
for  Paul  R.  Aust,  former  Seattle  exhibi- 
tor. He  is  survived  by  his  wife, 
Georgia. 


A  Needless  Hearing 

By  Sherivin  Kane 

ONE  of  the  most  obvious  and  deplorable  bids  to  use  the  motion  picture 
industry  as  a  springboard  for  personal  and  political  publicity  to 
come  to  the  attention  of  motion  picture  people  in  quite  some  time 
is  the  wholly  transparent  device  of  the  state  joint  legislative  committee 
studying  the  publication  and  dissemination  of  offensive  and  obscene 
material  in  calling  its  second  public  hearing  since  mid-December  on  its 
measures  to  license  and  control  screens  and  advertising  of  the  state's 
theatres. 

In  the  unanimous  opinion  of  the  New  York  industry,  members  of 
which  are  taxpayers  as  well  as  motion  picture  and  theatre  workers,  this 
use  of  public  funds  by  the  committee  to  whet  its  once-frustrated  appetite 
for  the  limelight,  is  unwarranted  and  inexcusable. 


When  this  committee  held  its  December  public  hearings  here  it  was 
unexpectedly  confronted  with  a  news  (publicity)  blackout  because  all 
New  York  City  newspapers  had  suspended  publication  in  consequence 
of  a  cleliverymen's  strike  which  paralyzed  newspaper  distribution. 

The  committee  remained  in  session  for  two  days,  hearing  every  pos- 
sible party  of  interest,  pro  and  con,  on  the  legislation,  it  seems  apparent 
in  the  interval,  it  had  even  then  made  up  its  mind  to  introduce  just  as 
soon  as  the  legislature  reconvened. 

In  recent  weeks  four  separate  measures  for  the  greater  control  and, 
therefore,  censorship  of  theatre  screens  and  advertising,  were  introduced 
under  the  committee's  sponsorship. 


The  bills  were  duly  referred  to  the  proper  committees,  giving  them 
jurisdiction  over  them— the  Senate  education  committee  and  the  assembly 
judiciary  committee.  Both  have  invited  expressions  pro  and  con  on  the 
measures. 

What  possible  purpose  can  be  served— other  than  the  obtaining  of 
publicity  for  committee  members— by  the  joint  legislative  committee's 
expense-ridden,  duplicating  hearing  called  for  this  Thursday  in  the 
Hotel  Roosevelt?  For  this  time,  the  New  York  City  newspapers  are  not 
on  strike. 

Nothing  of  consequence  can  be  added  to  the  record  by  either  side. 

The  most  that  can  be  gained  is  a  junket  to  the  big  city  by  committee 
members  at  the  expense  of  taxpayers. 

It  is  time  the  white  light  of  publicity  was  focused  on  legislative  capers 
of  this  kind,  rather  than  on  the  motion  picture  industry. 


Urges  Pressure  for 
U.K.  Tax  Abolition 

From  THE  DAILY  Bureau 

LONDON,  Feb.  18  (By  Air  Mail) 
—Urging  every  section  of  the  film 
industry  here  to  continue  to  press  for 
the  abolition  of  the  cinema  tax,  Sir 
Tom  O'Brien,  Member  of  Parliament 
and  General  Secretary  of  National 
Association  of  Kine  Employees,  said 
here: 

"The  days  between  now  and  the 
middle  of  March  are  the  most  vital 
of  all  and  pressure  from  all  sides 
should  be  stepped  up  on  the  Chan- 
cellor of  the  Exchequer.  Those  who 
have  not  written  to  their  own  MPs 
should  do  so  now  and  not  rely  on 
the  endeavours,  excellent  as  they  are, 
of  the  All  Industry  Tax  Committee." 

"As  an  old  campaigner,"  Sir  Tom 
continued,  "I  have  known  that  often 


Resume  Talks  Today  on 
20th-Fox  Studio  Sale 

Conferences  looking  to  an  early 
agreement  on  the  sale  of  20th  Century- 
Fox's  Beverly  Hills  studio  property  to 
William  Zeckendorf's  New  York  realty 
firm,  Webb  &  Knapp,  are  scheduled  to 
go  into  their  final  stages  here  today. 

The  conferences  were  resumed  last 
Friday  after  having  been  interrupted 
for  several  days  when  20th-Fox  presi- 
dent Spyros  Skouras  was  called  out  of 
town.  Actual  signing  of  the  deal  may 
not  take  place  for  another  10  days  or 
two  weeks. 

it  is  the  last  straw  that  breaks  the 
camel's  back.  Let  us  collect  as  many 
last  straws  as  we  can  to  break  the 
back  of  the  Chancellor's  resistance." 

Budget  Day  is  likely  to  be  mid- 
April. 


Industry  Uni 


( Continued  from  page  1 ' 
try  organizations  such  as  Indep; 
Theatre  Owners  Ass'n.,  Metror 
M.  P.  Theatres  Assn.,  Theatre  O'' 
of  America  and  the  Motion  Picti 


sociation  of  America  wil 


ippe 


present  statements  for  the  indu; 
the  hope  of  counteracting  some 
statements  expected  from  ek 
backing  the  theatre  and  screen  c ; 
measures  introduced  in  the  state 
lature  under  the  sponsorship 
committee. 

Denounced  by  Distributor 

Advertising-publicity  directo 
major  distribution  companies, 
ber  of  whom  testified  at  the  sam< 
mittee's  hearing  here  last  Dec< 
will  not  testify  again.  Pointing  oi 
industry  views  were  already 
committee's  records,  most  of  the 
ecutives  denounced  the  repeat  h 
as  a  publicity  stunt. 

Republic  Plan  to  Q 
Industry  About  Finn 

Republic  Pictures  Corp.  has 
completed"  its  plan  to  discontir 
duction  and  distribution  of  motic 
tures,  Herbert  J.  Yates,  presidei 
stockholders  in  the  company's 
report  sent  out  at  the  weekend 

Operations  of  the  company  | 
subsidiaries  for  the  fiscal  year 
Oct.  25,  1958,  resulted  in  a  net 
of  $1,482,337.  This  compares 
net  loss  of  $1,362,420  for  the  p) 
fiscal  year. 

Gross  revenue  for  the  fisca, 
amounted  to  $33,468,482,  as  cor 
with  $37,899,826  the  previous 

Films  previously  produced  ai 
being  distributed  through  indep 
distributors  both  in  the  United 
and  foreign  countries,  Yates  sal 
the  change  "has  enabled  us  to; 
substantial  economies." 


NEW  YORK  THEAT 


i — RADIO  CITY  MUSIC  HAL 

Rockefeller  Center  .  Ci  6-4600 

DEBORAH  KERR  •  YUL  BRYN 

in  ANAT0LE  LITVAK'S  Product!, 

"THE  JOURNEY' 

From  M-G-M  In  METROCOLOR 
and  GALA  NEW  STAGE  SPECTACLI 


SALES  EXECUTIV 

Long  associated  in  the  domestic 
foreign  fields  with  established 
wide  contacts.  Both  Motion  Pic 
and  Television.  Write  for  full  dc 
Box  217,  Motion  Picture  Daily, 
Sixth  Ave.,  N.Y.  20. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwn  Kane.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman, 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllvwood  7-2145;  Washington,  J.  A.  Otten.  National  Press  Clul 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Ed'tor:  William  Pay.  News  Editor.  Correspondent 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  R' 
Center,  New  York  20.  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley.  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan.  V 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Ret  reshmciit  M  crcli.inili-ing,  e  ach  published  13  time 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  da:lv  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  a 
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February  24,  1959 


Motion  Picture  Daily 


3 


British  Back  TOA  Plan  Loew's  Voting 


'EOPLE     On  Using  U.S.  Stars 


s  Haeger,  formerly  director  of 
relations  for  the  Popcorn  In- 
Chicago,  has  been  named  di- 
the  newly-formed  concession 
bn  department  of  Filmack 
I  Co.  She  assumed  her  new 
t  the  Filmack  home  office  in 
on  Feb.  16. 

□ 

,nn  Davis,  most  recently  man- 
the  Rocket  Theatre,  Rock 
11.,  has  taken  over  new  duties 


er  of  the  Ritz  Theatre,  Mil- 


t  Martin,  a   veteran  of  33 
.    theatre  management,  cur- 
I  the  Shaker  Theatre,  Shaker 
Ohio,  a  unit  of  Associated 
j  ihas  tendered  his  resignation, 
1 1  March  1,  and  will  enter  an- 
I  Vsiness  for  himself  in  Davtona 
fla. 

□ 

\.  Roth,  New  York  financier 
d  irector  of  Loew's,  Inc.,  has 
?d  to  the  board  of  directors 
[cGraw  &  Co.,  construction 
of  Hartford. 


:  Stevens,  president  of  the 
-|''  of  Motion  Picture  Arts  and 
Edmund  D.  Hartmann, 
•  j  of  the  Writers  Guild  of 
n  -West,  and  Billy  Wilder, 
i  -director,  have  been  named 
-4oard  of  judges  for  the  fifth 
■t'Goldwyn  Creative  Writing 
"41  Competition  at  U.C.L.A. 

*jtry  Delegation 
a|ed  Funeral 

'  !  f pedal  to  THE  DAILY 

I  IRK,  N.  Y.,  Feb.  23.-A  dele- 
upstate  theatre  men  organ- 
elle Council  of  Motion  Picture 
Iflpons    attended   the  funeral 
flpp'r  Congressman  Daniel  A. 
mer  chairman  of  the  House 
d   Means   Committee,  held 
ifternoon,   at  the  Unitarian 
ere.  The  delegation  included 
lives    from    Loew's,  Para- 
1  Shea  circuits,  as  well  as  in- 
:  operators   of  theatres  in 
rYf:trict. 

>rs  were  present  from  Buf- 
"'fflaester,  Olean,  Dunkirk  and 
ate  communities.  In  a  state- 
id  in  NTew  York  City  by  Rob- 
.iJj  special  counsel  for  COMPO, 
™  the  death  of  Reed  was  "a 
to  the  motion  picture  indus- 
ne  praised  Reed  as  being 
ie  first  of  our  national  legisla- 
■ognize  the  disastrous  effects 
"ederal  admission  taxes  were 
oon  motion  picture  exhibi- 


ok  'Alias'  Mar.  18 

Jesse  James,"  starring  Bob 
1  open  at  21  theatres  on  a 
;un  basis  in  the  Los  Angeles 
larch  18. 


The  suggestion,  relayed  by  Thea- 
tre Owners  of  America,  that  foreign 
producers  employ  American  stars  and 
directors  to  make  their  pictures  more 
suitable  for  American  theatres  and 
the  world  market,  has  been  en- 
dorsed by  the  British  exhibitors  or- 
ganization, T.O.A.  has  disclosed.  Ellis 
F.  Pinkney,  general  secretary  of  the 
Cinematograph  Exhibitors'  Associa- 
tion of  Great  Britain  and  Ireland,  in 
a  letter  to  George  G.  Kerasotes, 
T.O.A.  president,  declared  C.E.A.'s 
General  Council  had  approved  the 
principle  of  this  suggestion  for  in- 
creasing motion  picture  production 
for  American  theatres. 

Follows  Fabian  Report 

Kerasotes  several  weeks  ago  sent 
to  producer,  distributor  and  exhibitor 
organizations  all  over  the  world,  the 
recommendation  of  the  American 
Congress  of  Exhibitors'  committee  on 
ways  and  means  to  increase  motion 
picture  production,  of  which  S.  H. 
Fabian  is  chairman.  Fabian's  report 
urged  that  foreign  producers  be  im- 
pressed with  the  fact  that  if  they 
could  make  "more  pictures  aimed  at 
the  American  market"  they  would  not 
only  help  relieve  the  American  prod- 
uct shortage  situation,  but  earn  a 
larger  share  of  the  world  market. 

C.E.A.'s  General  Council,  in  noting 
the  Fabian  committee  recommenda- 
ions,  declared: 

"So  far  as  it  may  be  possible  to 
do  so,  whilst  at  the  same  time  re- 
taining to  a  reasonable  extent  that 
elements  in  British  films  which  por- 
tray the  British  way  of  life  and 
thought,  your  Committee  was  in 
agreement  with  the  sentiments  ex- 
pressed by  the  American  Congress 
of  Exhibitors  and  proposes  that  Thea- 
tre Owners  of  America  be  informed 
accordingly." 

Wants  Americans  Advised 

"It  is  further  suggested  that  the 
attention  of  the  producer  Associations 
be  drawn  to  this  subject,  and  en- 
quiry made  as  to  their  views." 

Pinkney  advised  Kerasotes  copies 
of  the  C.E.A.  report  had  been  sent 
to  the  British  Film  Producers  Associa- 
tion and  the  Federation  of  British 
Film  Makers. 


Remodeling  Program 
For  Chicago  Theatre 

Special  to  THE  DAILY 

CHICAGO,  Feb.  23.  -  A  $250,000 
remodeling  program  for  the  Regal 
Theatre  here,  recently  acquired  by 
the  South  Parkway  Building  Corp., 
has  been  announced.  Among  improve- 
ments to  be  made,  according  to 
George  L.  Brandt,  managing  director, 
will  be  installation  of  new  seats, 
modernization  of  the  front  arcade, 
boxoffice,  lounges,  and  lobby. 

Si  Griever  will  have  charge  of  buy- 
ing films  for  the  Regal,  and  Charles 
Hogan  will  secure  live  talent  for 
stage  show  presentations,  Brandt 
said.  The  3,000-seat  house  will  strive 
for  a  neighborhood  first-run  policy. 


( Continued  from  page  1 ) 
holders  to  be  held  at  the  same  place  on 
Thursday,  at  which  time  a  new  board 
slate  of  15  nominees  will  be  voted  on. 

Loew's  management  strongly  urged 
company  stockholders  to  approve  the 
elimination  of  cumulative  voting  in  a 
letter  accompanying  the  notice  of  the 
special  meeting. 

Sees  Dissension  Created 

The  letter  said  that  in  the  opinion 
of  the  Loew's  board  "the  existence 
of  the  cumulative  voting  system  has 
been  a  major  element  in  provoking  dis- 
sensions and  threats  of  proxy  contests 
.  .  .  and  that  its  abolition  will  reduce 
the  likelihood  of  the  recurrence  of  such 
strife." 

Citing  the  heavy  costs  to  the  com- 
pany of  the  1957  proxy  contest  con- 
ducted by  Joseph  Tomlinson,  dissident 
director,  who  recently  sold  most  of  his 
Loew's  stock  and  resigned  from  the 
board,  the  letter  said  the  "threats  of 
contests  and  the  internal  divisions  have 
also  burdened  the  company  with  heavy 
direct  expenses  and  have  wasted  time 
and  effort,  lost  opportunities,  adversely 
affected  employes'  morale,  discouraged 
principals  from  doing  business  with  the 
company,  taken  time  and  energy  of 
directors  and  officers  away  from  con- 
structive work. 

Cites  Company's   Best  Interests' 

"Your  board  of  directors  believes 
that  it  is  against  the  best  interests  of 
the  stockholders  to  permit  this  com- 
pany to  continue  any  longer  as  an 
arena  for  corporate  misadventure.  We 
therefore  urged  you  to  vote  for  the 
proposed  amendments,"  the  letter  said. 

The  board  nominees  who  will  be  up 
for  election  at  Thursday's  meeting  are: 
Ellsworth  C.  Alvord,  Omar  N.  Bradley, 
Bennett  Cerf,  Nathan  Cummings,  Ira 
Guilden,  George  L.  Killion,  J.  Howard 
McGrath,  Benjamin  Melniker,  Robert 
H.  O'Brien,  William  A.  Parker,  Philip 
A.  Roth,  Charles  H.  Silver,  John  I. 
Snyder,  Jr.,  John  L.  Sullivan  and  Jo- 
seph R.  Vogel. 

The  board  until  recently  had  19 
members.  Under  cumulative  voting  dis- 
sidents were  in  a  position  to  reelect 
themselves. 


Services  Back  'HilV 

United  Artists  national  promotional 
campaign  for  "Pork  Chop  Hill,"  star- 
ring Gregory  Peck,  will  have  the  full 
support  of  the  Department  of  De- 
fense and  the  Army.  Service  coopera- 
tion will  cover  a  wide  range  of  pro- 
motion, including  recruiting  drives, 
posting  of  display  cards,  use  of  mili- 
tary personnel  and  bands  in  connec- 
tion with  local  premieres,  and  radio 
and  TV  appearances  by  Korean  War 
heroes. 


Hollywood  Books  'Nun9 

Warner  Brothers'  "The  Nun's  Story," 
already  set  as  the  Fourth  of  July  at- 
traction at  the  Radio  City  Music  Hall 
here,  has  been  booked  as  the  Inde- 
pendence Day  feature  at  the  Holly- 
wood Paramount  Theatre  in  an  exclu- 
sive Soudiern  California  engagement. 


TENT  TALK 

Variety  Club  News 


BOSTON  -  Outstanding  figures  in 
civic,  religious  and  industrial  organ- 
izations will  join  with  the  Variety 
Club  of  New  England  and  the  sport- 
ing world  on  May  17  to  honor  Joe 
Cronin,  American  League  president, 
trustee  and  chairman  of  the  executive 
committee  of  the  Children's  Cancer 
Research  Foundation  (Jimmy  Fund), 
who  has  been  chosen  unanimously  to 
be  the  recipient  of  VC's  "Great 
Heart  Award."  The  presentation  ban- 
quet will  be  held  in  the  Imperial 
Ballroom  of  the  Statler-Hilton  Hotel. 


MILWAUKEE-George  Eby,  chief 
barker  of  Variety  Clubs  International, 
attended  the  regional  meeting  held 
here,  at  which  Tent  No.  14  was  host. 
Other  officials  of  the  organization  in- 
cluded Joseph  Podoloff,  international 
representative,  Region  4;  Marc  J. 
Wolf,  international  main  guy;  W.  R. 
Praught,  chief  barker,  Des  Moines,  and 
Rex  Carr,  chief  barker,  Indianapolis. 

A 

BALTIMORE  -  Ladies  will  be 
admitted  this  year  to  the  Baltimore 
Variety  Club's  annual  oyster  roast, 
which  will  be  held  on  March  8  at 
the  clubrooms.  Larry  Jacobs  is  in 
charge  of  the  program. 

Announce  Dais  List 
For  Sugar  Luncheon 

The  dais  list  for  the  testimonial  lun- 
cheon to  honor  Joseph  M.  Sugar,  vice- 
president  of  Magna  Theatre  Corp., 
here  tomorrow  has  been  announced 
The  affair,  which  will  be  at  Toots 
Shor's  Restaurant,  will  be  attended  by 
150  of  his  friends  in  exhibition  and 
distribution. 

On  the  dais  will  be  George  Skouras, 
William  J.  Heineman,  James  R.  Velde, 
Max  E.  Youngstein,  Bernard  Kranze, 
Sol  Schwartz,  Eugene  Picker,  Arnold 
Picker  and  Bud  Edele.  The  committee 
on  arrangements  includes  Larry  Mor- 
ris, Bernie  Myerson  and  Bob  Deitch. 
Harry  Brandt  will  act  as  toastmaster. 


Cinema  Lodge  to  Elect 
Officers  on  Friday 

Election  of  officers  of  Cinema  Lodge 
B'nai  B'rith,  which  this  year  com- 
memorates its  20th  anniversary,  will 
will  be  held  at  a  luncheon  on  Friday 
at  Toots  Shor's  Restaurant,  it  was  an- 
nounced by  Jack  H.  Levin,  chairman  of 
the  nominating  committee.  Co-chair- 
men are  Robert  Shapiro  and  Martin 
Levine. 

The  fist  of  nominees  is  as  follows:' 
president,  Alfred  W.  Schwalberg; 
treasurer,  Jack  Weissman;  secretary, 
Abe  Dickstein;  vice-presidents :  Irving 
R.  Brown,  Jack  Hoffberg,  Maurice  B. 
Leschen,  Milton  Livingston,  Joseph  R. 
Margulies,  David  Picker,  Sol  Rissner, 
Norman  Robbins,  Leonard  Rubin  and 
Nathan  M.  Rudich. 


4 


Motion  Picture  Daily 


Tuesday,  February  2 


This  Is  'Big 
Warner  Week' 

This  is  "Big  Warner  Week,"  high- 
light of  the  Warner  Bros.  "Welcome 
Back,  lack,"  global  sales  drive  in  honor 
of  president  Jack  L.  Warner. 

During  "Big  Warner  Week,"  Febru- 
ary 22-28,  the  greatest  concentration 
of  Warner  Bros,  film  playing  time  is 
being  amassed  throughout  the  world, 
with  Warner  Bros,  feature  films  or 
short  subjects  on  theatre  screens  in 
every  city  and  town. 

The  "Welcome  Back,  Jack"  drive 
began  Dec.  28,  1958,  and  will  con- 
tinue to  April  4,  1959.  It  is  the  first 
drive  to  honor  the  company's  president 
and  the  first  in  Warner  Bros,  history 
to  be  carried  out  on  a  world-wide  scale. 
Three  Co-Sponsors 
Co-sponsors  of  the  drive  are  Benj. 
Kalmenson,  executive  vice-president; 
Charles  Boasberg,  general  sales  man- 
ager, and  Wolfe  Cohen,  Warner  Bros. 
International  president.  The  drive 
captain  is  Bernard  Goodman,  distribu- 
tion vice-president. 

During  the  drive,  civic  and  indus- 
try leaders  in  this  country  and  through- 
out the  world  have  paid  tribute  to 
Warner  for  his  contributions  to  mo- 
tion pictures  and  to  the  people  who 
enjoy  them. 

Summer  Bookings 

( Continued  from  page  1 ) 
and  for  Los  Angeles  July  29.  Seven 
other  Columbia  branches  are  prepar- 
ing territorial  breaks   for  the  same 
period. 

Meanwhile,  Columbia's  advertising 
and  promotional  departments  have  be- 
gun to  prepare  campaigns  for  the 
openings. 

"We  have  learned  from  our  past  ex- 
periences," Jackter  said,  "that  planning 
well  in  advance  is  one  of  the  elements 
in  successfully  launching  any  film. 
We  do  not  feel  that  five  or  six  months 
is  too  advanced  a  starting  point.  In  the 
past  few  years  we  have  had  tremen- 
dously successful  summer  saturations 
with  such  pictures  as  'It  Came  from 
Beneath  the  Sea',  'Earth  vs.  Flying 
Saucers',  '20  Million  Miles  to  Earth' 
and  'The  Camp  on  Blood  Island'.  And 
in  each  of  those  cases  we  made  our 
plans  in  advance." 

Jackter  added,  "We  proved  the  value 
of  careful  advance  planning  once  again 
this  year  with  'The  7th  Voyage  of 
Sinbad',  starting  our  booking  and  pro- 
motion campaigns  a  full  six  months 
ahead  of  release." 

The  other  Columbia  branches  now 
arranging  saturations  of  "The  H-Man" 
and  "The  Woman  Eater"  include  Phil- 
adelphia, San  Francisco,  Boston,  Al- 
bany, New  Haven,  Detroit  and  Indian- 
apolis. 

FILMACK 

THE  NAME  TO  REMEMBER 


WHEN 
YOU  NEED 

SPECIAL 
TRAILERS 


B-B  Campaign  Decision  Near  UA  Predict! 


{Continued 

meet  early  next  month,  shortly  after 
the  return  of  president  Eric  Johnston 
from  his  current  Far  Eastern  trip.  At 
that  time,  Abe  Montague,  distributor 
member  of  the  b-b  executive  commit- 
tee, would  present  the  question  to  the 
board. 

If  an  affirmative  answer  was  forth- 
coming from  the  board,  indications  are 
a  campaign  that  could  be  launched 
with  the  originally  planned  radio  pro- 
motion, using  much  of  the  material  al- 
ready proposed  for  it,  would  be  inaug- 
uated  in  late  spring  or  early  summer 
to  cover  the  period  of  greatest  radio 
audiences. 

Approval  in  Doubt 

However,  before  the  board  acts  it  is 
believed  the  question  would  again 
arise  whether  MPAA  members  will 
approve  the  abbreviated  radio  cam- 
paign desired  by  some  exhibitor  lead- 
ers, or  whether  their  approval  will  be 
given  only  to  the  original  $2,300,000 
campaign  embracing  newspaper  adver- 
tising and  public  relations  programs 
in  addition  to  the  projected  radio 
campaign. 

Last  year's  Academy  Awards  tele- 
cast, the  approximately  $650,000  cost 
of  which  was  borne  by  distributors, 


from  page  1) 
was  figured  in  the  $2,300,000  cam- 
paign budget.  Distributors  will  pay  for 
the  Oscar  telecast  of  next  April  6  also, 
and  therefore  may  be  unwilling  to 
match  exhibitor  donations  if  the  latter 
are  to  be  applied  only  to  a  radio  cam- 
paign, rather  than  to  the  complete  pro- 
gram, including  this  year's  Academy 
Awards  telecast. 

The  cost  of  the  radio  campaign  alone 
is  estimated  at  $300,000.  Exhibitor 
contributions  to  date  amount  to  about 
$100,000.  Theatre  Owners  of  America 
last  fall  authorized  a  contribution  up 
to  $5,000  to  complete  the  exhibitor 
share  of  the  radio  campaign,  should 
one  be  approved  by  distributors  on  a 
dollar-for-dollar  basis,  and  that  offer 
stands. 

Two  Questions  Posed 

Whether  exhibition  could  raise  the 
balance  and,  if  so,  whether  distribu- 
tion will  go  for  a  separate,  spring-sum- 
mer radio  campaign  only,  are  the  ques- 
tions the  business-building  executive 
committee  must  find  answers  to  before 
reviving  or  formally  burying  the  cam- 
paign. Committee  members  other  than 
Montague  are  Horace  Adams,  Harry 
Brandt,  Ernest  Stellings  and  Sol 
Strausberg. 


Three  New  Cinerama 
Theatres  Set  Abroad 

B.  G.  Kranze,  vice-president  of 
Stanley  Warner-Cinerama  Corp.,  re- 
turned here  from  Europe  at  the  week- 
end, bearing  news  that  he  had  nego- 
tiated contracts  in  London  and  Paris 
for  three  additional  Cinerama  thea- 
tres. Two  of  these  will  be  in  Asia 
and  the  other  in  South  America. 

The  Shaw  Circuit  in  Singapore 
will  open  the  1,000-seat  Sky  Theatre, 
especially  built  for  Cinerama,  at  the 
end  of  April.  Later  this  year,  the 
circuit  will  open  the  900-seat  Capitol 
Theatre  at  Kuala  Lampur  in  the 
Malay  Peninsula  to  Cinerama. 

Sascha  Goron,  head  of  Condor 
Films  and  Messrs.  Martinez  and  Sa 
Pinto,  Brazilian  exhibitors,  will  build 
for  Cinerama  the  800-seat  Commo- 
doro  Theatre  in  Sao  Paulo.  This 
house  will  open  in  May.  The  opening 
presentations  in  all  three  theatres 
will  be  "This  Is  Cinerama." 


Cinerama  Funds 

( Continued  from  page  1 ) 
ranged  through  the  Wall  St.  firm  of 
Kidder,  Peabody  &  Co.,  Inc. 

Beeves  said  that  substantial  addi- 
tional financing  will  also  be  made 
available  from  private  sources  for  the 
expansion  program.  Details  are  to  be 
announced  shortly. 


AA  6-Month  Profit 

( Continued  from  page  1 ) 
of  the  board  of  directors,  held  at  the 
company's    offices    here,    by  Steve 
Broidy,  president. 

Commenting  on  future  operations, 
Broidy  said  pictures  recently  released 
and  others  soon  to  be  in  the  market 
should  cause  a  marked  increase  in  the 
company's  gross  receipts  for  the  six 
months  through  June  27,  1959. 

The  gross  income  for  the  last  26 
week  period  in  1958  amounted  to  $7,- 
431,772,  as  compared  with  $8,992,150 
for  the  same  period  in  the  previous 
year. 

No  Provision  for  Federal  Taxes 

No  provisions  were  made  in  either 
year  for  Federal  income  taxes  because 
in  each  year  the  previous  year's  loss 
could  be  carried  forward  to  offset  the 
current  year's  profits. 

At  the  meeting  the  executive  com- 
mittee authorized  payment  of  the  quar- 
terly dividend  of  13%  cents  per  share 
on  the  company's  5%  per  cent  pre- 
ferred stock,  payable  March  16,  1959, 
to  stockholders  of  record,  March  3, 
1959. 


Odeon  Books  'Robe9 

"The  Bobe,"  the  20th-Fox  release 
which  introduced  CinemaScope  to  the 
world,  will  begin  a  special  limited  en- 
gagement, March  5,  at  the  Odeon 
Theatre  here. 


Abe  Goodman  to  South 

Abe  Goodman,  20th  Century-Fox  di- 
rector of  advertising,  left  over  the 
weekend  for  a  southern  trip  to  finalize 
campaigns  throughout  the  area  on 
George  Stevens'  "The  Diary  of  Anne 
Frank,"  Jerry  Wald's  "The  Sound  and 
the  Fury"  and  Richard  Zanuck's  "Com- 
pulsion." 

Goodman  plans  to  meet  with  Fox 
district  and  branch  managers  on  cam- 
paigns for  the  three  20th  films  set  to 
debut  in  the  South  within  the  next 
month. 


( Continued  from  page  1 
this  year.  The  cooperation 
theatremen,  Heineman  said,  v. 
a  key  factor  in  the  eight  yi 
successive  growth  registered 
under  the  leadership  of  the 
B.  Krim— Robert  S.  Benjamin 
tive  team. 

Heineman  added  that  UA 
ing  forward  to  "continuing 
panding    these    mutually  pr 
relationships  with  exhibitors.'" 

The  week-long  Fortieth  A 1 
sary    convention  brought 
sales  personnel  from  each  of 
domestic  branches  at  two  se 
meetings  staged  successively 
Angeles  and  here.  Among  th 
highlights  of  the  distributior 
ning  sessions  were  a  report 
estimated    $82,000,000  world; 
for  1958— an  all-time  record- 
announcement  that  from  $65,C 
to  $70,000,000  would  be  invef 
features  for  1960  release. 

Heineman,  Velde  Presid 

The  meetings  were  preside 
by  Heineman  and  Velde.  Othe 
office  sales  executives  particip; 
the  convention  included  Mi 
Cohen,  Eastern  and  Canadia 
sion  manager;  Sidney  Cooper, 
em  and  Central  Division  n 
and  Al  Fitter,  Western  Divisic 


Bob  Hope  Scholar; 
To  Aid  Young  Wr 

From  THE  DAILY  Burea 

HOLLYWOOD,  Feb.  23. 
$5,000  scholarship  grant  fron 
dian  Bob  Hope  is  among  tl 
and  funds  accepted  by  the  Ui 
of  California  board  of  reg 
Riverside.  Hope  established  \ 
$5,000  gift  the  Barney  Dean  i 
ship  for  students  interested 
writing,  in  memory  of  one 
writers,  now  deceased. 

The  gift  represented  a  casl 
given  Hope  by  the  Communil 
ice  Department  of  AFL-CIO 
"contribution  of  time,  enerj 
talent"  in  entertaining  mem 
Armed  Forces  at  overseas  sta 


UA  Prepares  40 
Anniversary  Ki 

Some   4,000   Fortieth  Anri 
kits  have  been  prepared  by  Uu 
tists  for  editors,  exhibitors,  rac„ 
vision  and  magazine  writers1 
United  States,  Canada  and  t 
Included  are  28  feature  stone  I 
layouts,  company  history,  bio  ■ 
of  officers  and  column  itemsB 
lighted  is  United  Artists'  rapB 
panding  status  as  an  across-tl  m 
entertainment  enterprise  with 
cent  organization  of  television 
and  music  subsidiaries. 

The  kit,  now  in  the  mail,  i 
many  special  promotion  pack: 
ing  prepared  by  UA  for  glo 
tribution. 


y,  February'  24,  1959 


Motion  Picture  Daily 


s 


hange  in  Present 
h  Film  Quotas 

,KVom  THE  DAILY  Bureau 

DON,  Feb.  18  (By  Air  Mail)- 
ivid  Eccles,  president  of  the 
of  Trade,  announced  in  the 
■  of  Commons,  that  after  con- 
the  Cinematograph  Films 
1  he  had  decided  not  to  make 
ange  in  the  present  quotas  of 
cent  for  British  first  feature 
id  25  per  cent  for  the  British 
ing  programme  for  the  exhibi- 
uota  year  beginning  Oct.  1, 


Roach's  Guterma  Link  Brings  Headaches 


ack  Releases  New 
e-In  Catalogue 

Special  to  THE  DAILY 

:AGO,  Feb.  23.-A  new  22- 
*talog  containing  showmanship 
ir  drive-ins  has  been  released 
Filmack  Trailer  Co.  According 
;ack  head,  Irving  Mack,  "there 
ingle  phase  of  drive-in  promo- 
mi  opening  day  to  closing  day, 

from  this  year's  catalog." 
new  catalog  contains  ideas  to 

ticket  sales,  including  wel- 
ailers,  institutional  adv  ertising, 
as,  playgrounds  for  kiddies, 
toy  special  audience  building 
Refreshments,  too,  come  in  for 
ull    share    of  merchandising 


( Continued  from  page  1 ) 
Roach  Studio  by  the  Jacobs'  subsi- 
diary, the  Scranton  Corp.,  the  Mutual 
Broadcasting  System  was  acquired  by 
Roach.  There  was  announced  at  the 
time  a  $20,000,000  program  for  thea- 
trical feature  production  consisting  of 
20  films,  plus  six  new  television  series 
to  make  their  appearance  in  the  next 
year  to  18  months. 

Since  the  announcement  of  the 
new  plans  last  May,  the  Roach  studio 
turned  out  one  film,  "Go,  Johnny, 
Go,"  a  rock-'n-roll  film  starring  the 
disc  jockey  Alan  Freed,  plus  some 
dozen  half-hour  TV  shows  for  a 
planned  series  of  39  called  "The  Veil," 
starring  Boris  Karloff,  and  a  pilot 
half-hour  episode  titled  "The  Sword 
and  the  Arrow,"  starring  Guy  Madi- 
son. 

Last  month  Roach  revealed  that  his 
company  had  taken  over  Distribu- 
tors Corp.  of  America  and  renamed 
it  the  Hal  Roach  Distribution  Corp. 
It  was  intended  to  be  the  distribution 
arm  of  the  new,  expanded  production 
organization. 

Several  weeks  ago  the  Roach  Stu- 
dios failed  to  meet  a  payroll  for  some 
100  of  its  Hollywood  employes.  The 
incident  was  attributed  to  a  clerical 
error  within  the  Scranton  Co.  and  the 
employes  were  paid  the  following 
day,  within  a  union-imposed  24-hour 
deadline. 

Last   December,    in    Los  Angeles 


Superior  Court,  the  studio  was  made 
defendant  in  an  action  for  $311,163 
for  commissions  allegedly  owed  the 
William  Morris  Agency  on  "The  Gale 
Storm  Show,"  Roach's  most  success- 
ful TV  production.  At  the  same  time 
the  agency  attached  some  studio  as- 
sets pending  the  outcome  of  the 
action. 

Roach  said  the  action  was  the  re- 
sult of  a  "difference  of  opinion  on 
commissions"  between  the  studio  and 
the  agency. 

Sold  Four  Series  to  Guild 

This  week  Roach  announced  the 
sale  of  four  series  to  Guild  Films  for 
14  per  cent  of  the  latter's  stock  and 
notes  for  $700,000  at  6  per  cent  in- 
terest. In  addition,  Guild  will  assume 
some  $700,000  in  debts  connected 
with  the  TV  properties  purchased 
from  Roach,  according  to  John  T. 
Cole,  Guild  president.  The  stock  is- 
sued was  valued  at  $1,000,000,  he 
said. 

Guild  will  also  contribute  $800,000 
to  $900,000  to  production  costs  of 
"The  Veil,"  and  obtained  first  option 
on  distribution  rights  to  future  Roach 
films  produced  for  TV  syndication. 

Last  year,  it  was  announced  that 
Jack  Wrather  had  purchased  past  and 
future  productions  of  "The  Gale 
Storm  Show"  for  $1,500,000  plus  the 
assumption   of  certain  obligations. 

Roach's  16-acre  Culver  City  studio 


property  was  purchased  from  his 
father  in  1955  for  several  million  dol- 
lars. Roach,  Sr.,  is  understood  to  hold 
a  substantial  mortgage  on  the  firm. 
Harold  Lloyd  owns  the  rights  to  the 
many  successful  comedies  produced 
largely  in  the  1920s,  but  the  com- 
pany is  understood  to  own  such  of 
its  old  theatrical  library  properties  as 
the  "Our  Gang,"  Laurel  and  Hardy, 
Zasu  Pitts,  Mabel  Normand  and 
Charlie  Chase  comedies. 


Maximum  of  35 

( Continued  from  page  1 ) 
Los  Angeles,  Chicago  and  Boston. 

Special  campaigns  will  be  set  for 
each  engagement.  They  will  be  de- 
signed to  cover  not  only  the  imme- 
diate area  in  which  the  picture  plays 
but  will  be  addressed  to  prospective 
patronage  for  hundreds  of  miles 
around,  much  in  the  manner  in  which 
an  outstanding  stage  attraction  is 
promoted  and  sold. 

Each  engagement,  of  course,  will 
be  for  an  indefinite  period. 

Seeks  'Proper  Showcasing' 

"We  are  not  trying  to  make  it 
difficult  to  book  'Anne  Frank',"  Harri- 
son emphasized.  "Rather,  we  are  try- 
ing to  insure  that  both  the  exhibitor 
and  20th  Century-Fox  get  the  proper 
showcasing  and  background  for  the 


FAME 


Annual  Audit 
of  motion  pictures 
monthly  and  annual 
motion  picture 
The  Ten 


QUIGLEY  PUBLICATIONS 


1959  Edition 

NOW  IN  PREPARATION 

of  Personalities 
and  television  ,  .  .  featuring 
Box  Office  Champion 
productions  .  .  .  and 
Top  Money -Making  Stars 

Price  per  Copy  $3 

New  York  . . .  Hollywood  . . .  London 


Motion  Picture  Daily 


Tuesday,  February  24  I 


Television  Today 


Over  150  Dates  for  'Oscar'  Sh 
'Sound'  in  South 


MPRC  Will  Study 
TV  Film  Making 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  23.-William 
Kelley,  president  of  the  Motion  Pic- 
ture Research  Council,  has  an- 
nounced the  installation  of  a  com- 
plete closed  circuit  television  system 
as  part  of  a  new  research  program  to 
study  the  technical  aspects  of  televi- 
sion film  production  and  transmission. 

The  installation  will  be  used  to 
study  and  analyze  such  technical  fac- 
tors '  as  effects  of  lighting,  photog- 
raphy, set  construction,  costuming 
and  sound  as  they  appear  on  black- 
and-white  and  color  home  receivers; 
and  to  investigate  print  density,  con- 
trast range,  color  balance,  print 
standardization  and  associated  prob- 
lems in  relation  to  telecasting  mo- 
tion picture  films. 

Viewing  Room  Provided 

Included  in  physical  set-up  are 
35mm.  16mm  and  slide  projectors,  a 
3-vidicon  color  camera  and  other 
signal-processing  equipment  identical 
in  design  and  performance  to  diat 
presently  used  by  major  television 
networks  and  many  independent 
broadcasters.  It  also  includes  a  view- 
ing room  typical  in  decor  and  design 
to  that  found  in  average  American 
home. 

One  of  first  objectives  of  the  pro- 
gram, according  to  Kelley,  is  to  de- 
velop calibrating  procedures  and  a 
test  film  which  will  hasten  production 
of  more  uniform  prints,  thus  reducing 
the  need  for  attempts  at  quality  con- 
trol at  stations. 


Como  Show  to  Use 
'Stereophonic  Sound' 

First  network  use  of  "fully  compati- 
ble" stereophonic  sound  will  be 
demonstrated  during  the  8:15  to  8:45 
P.M.  portion  of  this  Saturday  night's 
Perrv  Como  Show,  over  the  facilities 
of  the  NBC  Radio  and  Television  Net- 
works. 

Using  a  compatible  stereo  system 
developed  by  Bell  Telephone  Labora- 
tories, either  sound  channel— radio  or 
television— can  be  received  separately 
on  normal  radio  and  TV  receivers 
without  impairing  program  quality  or 
diluting  the  stereo  effect,  NBC  said. 

Two  Sound  Tracks  Used 

To  assure  simultaneous  reception 
of  the  stereophonic  sound,  a  special 
network  of  radio  lines  will  be  installed 
parallel  to  the  routes  of  the  TV  net- 
work. Video  tape,  especially  developed 
with  two  sound  tracks  instead  of  one, 
will  be  used  to  permit  delayed  broad- 
casts in  different  time  zones. 


'Paradise'  to  Bow 
On  ABC  in  September 


Adventure 


series  of  hour-long  adventure  dramas 
produced  by  20th  Century-Fox  Tele- 
vision under  the  executive  supervi- 
sion of  Martin  Manulis,  will  premiere 
on  the  ABC-Television  Network  in 
September. 

To  be  seen  Mondays  from  8:30  to 
9:30  P.M.,  the  series,  to  be  based  on 
stories  and  articles  by  Pulitzer  Prize 
winner  James  L.  Michener,  will  im- 
mediately follow  the  Warner  Bros, 
produced  "Cheyenne." 

Television  Academy 
To  Meet  Tomorrow 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  23.-The  next 
general  membership  meeting  of  the 
National  Academy  of  Television  Arts 
and  Sciences  will  be  held  here 
Wednesday  at  the  Grand  Ballroom  of 
the  Beverly  Hilton  Hotel,  Harry  Acker- 
man,  president,  has  announced. 

Gaynes  Heads  Panel 

TV  director  Lloyd  Gaynes  will  lead 
a  panel  discussion  representing  a  vari- 
ety of  industry  viewpoints  on  the  com- 
plexity of  problems  encountered  by 
television  directors.  Among  the  spokes- 
men will  be  Sheldon  Leonard,  Paul 
Henreid,  Richard  Berg,  Dick  owell, 
Ida  Lupino  and  Howard  Duff. 

'Lawless  Years'  Set 
For  Debut  April  5 

"The  Lawless  Years,"  half-hour  TV 
film  series  based  on  the  career  of 
retired  New  York  policeman  Barney 
Ruditsky,  debuts  on  the  NBC  Tele- 
vision Network  Sunday,  April  5 
(8:30-9  P.M.,  EST). 

The  series,  which  depicts  incidents 
of  die  Roaring  Twenties,  will  be  pro- 
duced by  Jack  Chertok  for  California 
National  Productions,  and  directed  by 
Allen  H.  Miner.  James  Gregory  will 
portray  Ruditsky. 

'O!  Susanna'  Will  Move 
From  CBS  to  ABC 

"O!  Susanna,"  filmed  comedy  series 
starring  Gale  Storm,  will  move  from 
CBS  to  the  ABC  Television  Network 
in  April,  it  has  been  announced  by 
Thomas  W.  Moore,  ABC  vice-presi- 
dent in  charge  of  TV  programming.  It 
will  be  presented  Monday  through  Fri- 
day over  ABC-TV  as  a  daytime  fea- 
ture, in  a  time  period  to  be  announced 
shortly. 

Starting  in  the  fall  of  1959, 
the  series,  with  all  new  programs,  will 
be  broadcast  in  prime  evening  time. 

Capitol  Books  i Night' 

M-G-M's  "Night  of  the  Quarter 
Moon"  will  open  at  the  Capitol  Thea- 
tre Wednesday,  March  4. 


More  than  150  dates  have  been 
set  throughout  the  South  for  the 
initial  engagements  of  Jerry  Wald's 
"The  Sound  and  the  Fury"  beginning 
March  4  with  the  world  premiere  of 
the  CinemaScope  attraction  in  Jack- 
son, Miss.  In  addition,  the  film's  di- 
rector, Martin  Ritt,  and  new  person- 
alities Stuart  Whitman  and  Patricia 
Owens  will  tour  the  area  following 
the  premiere. 

Other  theatres  with  playdates  al- 
ready set  are  those  in  Alabama, 
Georgia,  Tennessee,  South  Carolina, 
Florida,  Louisiana  and  Arkansas. 

Director  Ritt,  Whitman  and  Miss 
Owens  will  make  personal  appear- 
ances in  several  key  cities  through- 
out the  South  and  will  also  meet  with 
press,  radio  and  television  represen- 
tatives to  discuss  "The  Sound  and  the 
Fury."  For  the  debut  in  Jackson, 
William  Faulkner,  upon  whose  novel 
the  film  is  based,  will  be  the  honored 
guest.  Host  for  the  evening  will  be 
Governor  James  Coleman. 

A  specially  devised  promotional 
campaign  for  the  Southern  area  goes 
into  effect  this  week  with  newspaper 
ads,  radio  transcriptions  and  televi- 
sion spots  all  keyed  to  the  southern 
emphasis  of  the  production.  One  of 
the  key  promotional  factors  in  the 
campaign  is  the  best-selling  record- 
ing of  the  title  song,  recorded  by 
"The  Platters." 

20th  plans  to  adapt  its  basic  cam- 
paign on  "The  Sound  and  the  Fury" 
for  other  situations  for  the  March 
release. 


Music  Hall  Numbers 
Included  in  Album 

Three  musical  selections  from  the 
current  stage  show  at  Radio  City  Mu- 
sic Hall  have  been  recorded  by 
Everest  Records  for  a  new  long-play- 
ing album  featuring  the  Radio  City 
Music  Hall  Symphony  Orchestra  con- 
ducted by  Raymond  Paige. 

The  new  album,  recorded  in  Ever- 
est' new  sound  technique,  is  titled 
"Music  Hall  Bon  Bons  .  .  ."  and  in- 
cludes Deroy  Anderson's  "Fiddle  Fad- 
die,"  the  number  to  which  the  Rock- 
ettes  are  dancing  in  a  Times  Square 
scene,  and  David  Rose's  "Holiday  for 
Strings"  and  "Our  Waltz,"  which  com- 
prise the  overture  to  Russell  Markert's 
new  stage  revue  showing  with  "The 
Journey."  Other  numbers  in  the  al- 
bum, released  diis  week,  include  a 
group  of  all-time  favorites  in  the 
"pops"  field  from  the  works  of  Morton 
Gould,  Raymond  Scott  and  Percy 
Faith.  It  is  available  in  both  monaural 
and  stereo  versions. 


John  Evins'  Widow  Dies 

ATLANTA,  Feb.  23.  -  Mrs.  John 
G.  Evins,  widow  of  the  pioneer  ex- 
hibitor who  died  in  1941,  succumbed 
here  late  last  week  following  a  short 
illness.  The  deceased,  associated  with 
her  husband  in  his  enterprises,  was  at 
one  time  organist  at  the  old  Strand 
Theatre  here. 


( Continued  from  page  1 ) 
which  involve  preparations 
the  so-called  "golden  hours"  o 
Saturday-Sunday  schedules, 
presented  to  the  MPAA  boa 
George  Seaton,  Fred  Metzle 
Margaret  Herrick,  representii 
Academy.  The  change  from  tl 
vious  Wednesday  night  teleca 
made  at  the  request  of  exL 
who  pointed  out  that  Monday 
poorer  theatre  business  night  a' 
telecast,  accordingly,  would  re' 
less  of  a  business  loss. 

Hetzel  Presides 

Ralph  Hetzel,  MPAA  vie 
dent,  presided  at  the  board  i 
in  the  absence  of  Eric  Johnsto: 
ident,  who  is  in  the  Far  Eas 


Kodak  Board  Deck 
Stock  Distribution 

Special  to  THE  DAILY 

ROCHESTER,  N.  Y.,  Feb.  S 
directors  of  the  Eastman  Kod; 
pany  at  their  meeting  today 
a  one-for-one  stock  distributio 
outstanding  common  shares 
creased  the  total  cash  dividenc 
common  stock.  They  also  reco 
ed  that  the  company  reduce  it 
by  retiring  its  old  preferred  st 
diat  a  new  class  of  preferred 
authorized  for  exchange  by  the 
of  the  old  preferred  issue  on 
of  two  shares  of  new  stock  for 
the  old. 

Additional  Shares  Authoi 

Anodier  recommendation 
the  authorization  of  50  millii 
tional  shares  of  the  commo 
These  recommendations  wi 
mitted  to  die  company's  98,0 
owners  for  their  approval 
nual  meeting  on  April  28. 

The  report  of  the  Kodak  <) 
actions  was  made  by  Thoma 
grave,  chairman,  and  Albert  1 
man,  president,  following  the 
at  company  headquarters  her 

The  common  stock  distribu 
provide  one  additional  comni 
for  each  share  held  by  stockli 
record  as  of  March  9,'  1959.  1 
will  be  distributed  April  13,  H 
shares  previously  authorized 
company's  stockholders,  and' 
crease  the  number  of  commc 
outstanding  to  38,382,246. 

Quarterly  Dividend  Dec 

The   quarterly  cash  divic: 
clared  today  on  die  common 
37  cents  per  share  on  the  Si 
shares  to  be  outstanding.  If 
dend  is  figured  on  the  old 
19,191,123  outstanding 
shares,  it  is  equal  to  74  cents  ] 
This  compares  with  65  cent' 
declared  last  vear  in  the  firs 
on  19,191,123  shares.  The  ref 
idend  of  VA  per  cent  (  $1.50) 
was  declared  on  the  preferre 
The  quarterly  cash  dividends 
able  April  1,  1959,  to  share! 
record  as  of  March  9,  1959. 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  FEBRUARY  25,  1959 


= 

QP  | 

TEN  CENTS 


Questions  Need  and  Legality  of 


Mar.  12  Divorce 


utter  of  Principle'' 

hio  Governor  Four  New  York  Censorship  Measures  Loew's  Ends 

Its  Cumulative 


its  Censors; 
ew  Bill  Filed 


's  Policy  as  Violation 
the  First  Amendment 

Special  to  THE  DAILY 

)LUMBUS,  O.,  Feb.  24.-Gover- 
Michael  V.  DiSalle  told  a  press 
■rence  here  that  "as  a  matter  of 
iple"  he  does  not  like  censorship 
hat  "it  would  be  difficult  to  write 
•nsorship  law  under  the  rules 
ive  been  laid  down  by  the 
Supreme  Court." 
believe  there  should  be  a  strong 
■gainst  pornographic  literature  of 
(Continued  on  page  2) 

House  Unit  Votes 
mst  Anti-Censor  Bill 

Special  to  THE  DAILY 

NSAS  CITY,  Feb.  24.-The  State 
s  Committee  of  the  Kansas 
;  of  Representatives  Monday 
by  a  margin  of  one  vote  a  bill 
g  for  the  abolishment  of  the  state 
"1  of  review.  With  the  voting  tied, 
|  Clark  Kuppinger  of  Prairie  Vil- 
( Continued  on  page  6 ) 


)  Easter  Openings 
eduled  for  'Tempest' 

rie  400  key  theatres  have  booked 
nount's  Dino  DeLaurentiis  pro- 
ion  of  "Tempest"  at  Eastertime, 
jcompany  announced  here  yes- 

ncipal  cities  in  which  theatres 
lay  the  film  include  New  York, 
ly,  Boston,  Buffalo,  New  Haven, 
^nati,  Cleveland,  Philadelphia, 
urgh,  Washington,  Baltimore, 
( Continued  on  page  6 ) 

VISION  TODAY— page  7 


Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Feb.  24. -Questioning  the  need  and  possible  constitutional- 
ity of  the  four  bills  recently  introduced  by  the  Joint  Legislative  Committee  on 
Offensive  and  Obscene  Material,  Leonard  L.  Bosenthal,  counsel  for  Upstate 

Theatres,  Inc.,  a  cooperative  buying- 
booking  organization,  and  an  attorney 
of  long-time  association  with  the  mo- 
tion picture  industry,  has  expressed 
particular  criticism  of  the  Younglove- 
Duffy  measure.  This  authorizes  the 
Motion  Picture  Division,  State  Educa- 
( Continued  on  page  6 ) 


Carr  Is  New  Head 
Of  Paramount  Gulf 

Kermit  Carr  has  been  appointed 
president  of  Paramount  Guff  Thea- 
tres, Inc.,  it  was  announced  by  Leo- 
nard H.  Goldenson,  president  of 
American  Broadcasting  -  Paramount 
Theatres,  parent  company  of  the  thea- 
tre circuit  which  has  headquarters  in 
New  Orleans.  Carr  succeeds  Henry  G. 
Plitt,  who  was  recentiy  elevated  to 
head  A. B.C.  Films,  Inc. 

Carr  began  his  theatre  career  in 
1929  and  has  served  in  various  ca- 
pacities in  the  industry.  He  managed 
several  theatres  in  Des  Moines,  Ot- 
tumwa  and  Waterloo  for  the  Tri- 
States  Theatre  Corp.  During  World 
(  Continued  on  page  5 ) 

To  Meet  Again  on 
Armed  Service  Theatres 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  24.-Repre- 
sentatives  of  the  Department  of  De- 
fense will  confer  here  with  members 
of  the  Theatre  Owners  of  America 
(  Continued  on  page  5) 


Many  to  Testify  on 
N.  Y.  License  Bills 

A  full  representation  of  industry 
witnesses  is  scheduled  to  appear  to- 
morrow at  the  hearing  at  the  Hotel 
Roosevelt  here  on  four  bills  sponsored 
by  the  Joint  Legislative  committee  to 
study  the  publication  and  dissemina- 
( Continued  on  page  6) 

Censorship  Unwarranted 
Says  N.  Y.  Assemblyman 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Feb.  24.-Assem- 
blyman  Bentley  Kassal,  Manhattan 
Democrat  and  a  lawyer,  declared  to- 
day that  extension  of  censorship  in  the 
field  of  motion  pictures  within  New 
York  State  is  wholly  unwarranted. 

"Three  of  the  bills  recently  intro- 
(Continued  on  page  6) 


REVIEW: 

Some  Like  It  H  of 

Ashton— Mirisch— U.A. 


Two  yeabs  is  a  long  time  for  a  star  of  the  eminence  of  Marilyn  Monroe 
to  be  away  from  the  screen.  But  anvone  who  might  have  had  the  thought 
that  her  absence  made  the  ardor  of  her  following  grow  less  fond  should 
have  been  at  Loew's  Lexington  Theatre  when  "Some  Like  It  Hot"  was 
previewed  recentlv.  Word  had  somehow  got  around  New  York  that  this 
was  the  film  being  "sneaked"  and  the  paying  customers  started  forming 
long  lines  early.  Once  inside  the  lucky  ones  shook  the  rafters  of  the 
[Continued  on  page  5) 


Voting  Set -Up 

Vogel  Sees  50  Cents  Per 
Share  Second  Quarter  Net 


By  WARREN  G.  HARRIS 

Loew's,  Inc.,  stockholders  voted  yes- 
terday by  a  large  majority  to  end  the 
company's  long-established  system  of 
cumulative  voting  in  electing  direc- 
tors. The  vote  was  3,363,553  shares 
for  the  proposition,  340,291  against. 

At  a  special  meeting  called  for  the 
purpose  at  Loew's  72nd  Street  Thea- 
tre here,  president  Joseph  R.  Vogel 
said  the  change  in  voting  would  pre- 
vent the  recurrence  of  "disturbing  fac- 
tors it  is  not  necessary  to  recall."  First 
result  of  the  change  is  that  a  regular 
method  of  voting  will  prevail  at  to- 
morrow's annual  meeting  of  stockhold- 
ers, when  a  new  slate  of  15  directors 
will  be  up  for  election. 

Before  opening  the  special  meeting 
(Continued  on  page  4) 

Order  Anti-Trust  Trial 
Against  RCA  and  NBC 

From  THE  DAILY  Bureau 

WASHINGTON,  Feb.  24.-The 
Supreme  Court  ruled  that  Federal 
Communications  Commission  approval 
of  a  broadcasting  deal  does  not  bar  the 
Justice  Department  from  bringing 
(Continued  on  page  7) 

Step  Up  Promotion  on 
'Oscar'  Night  Telecast 

New  promotional  plans  for  the  in- 
dustry-sponsored telecast  and  radio 
broadcast  over  the  NBC  network  of 
the  Academy  Awards  presentations  on 
April  6  were  begun  here  yesterday- 
following  announcement  of  the  nomi- 
nees for  Oscars. 

The  radio  and  television  coordinat- 
(Continued  on  page  2) 


FILM  NEED:  IN  B&W  OR  COLOR 
Speed,  Quality  and  Service  at  Low 
Cost  •  Specializing  in  35mm  Color 
Developing  •  Dailies  •  16mm  Color 
Prints  •  Precision  Opticals  •  Title 


■2 


Motion  Picture  Daily 


Wednesday,  February  25. 


PERSONAL 
MENTION 


JEFF  LIVINGSTON,  Universal  Pic- 
tures Eastern  advertising  man- 
ager, is  in  Chicago  today  from  New 
York. 

• 

Rodney  Chalk,  of  British  Informa- 
tion Services,  has  returned  to  New 
York  from  London. 

• 

Martin  Aninsman,  manager  of  the 
Astor  Theatre,  Philadelphia,  this  week 
marked  his  22nd  wedding  anniversary. 
• 

James  Stewart  returned  to  New 
York  over  the  weekend  from  Europe. 
• 

Laura  Kennedy,  United  Artists  sec- 
retary in  Jacksonville,  has  returned 
there  from  Atlanta. 

• 

William  Bendix  has  returned  to 
New  York  from  London  via  B.O.A.C. 
• 

Sanford  Gottlob,  son  of  Charles 
Gottlob,  former  Cleveland  theatre 
owner,  will  be  married  on  March  22  to 
Judy  Larner. 

• 

S.  R.  Baskin,  of  Bailey  Theatres, 
Atlanta,  is  recuperating  at  a  local  hos- 
pital there  following  surgery. 

• 

Morris  Jacobson,  operator  of  the 
American,  Rialto  and  Strand  theatres, 
Bridgeport,  Conn.,  has  greeted  two 
new  grandchildren  in  less  than  a 
month.  Mrs.  Lou  Jacobson,  wife  of 
the  American  Theatre  manager,  gave 
birth  in  Bridgeport,  and  Mrs.  Eugene 
Jacobson,  wife  of  Dr.  Jacobson,  had 
her  baby  in  Syracuse. 

• 

Ed  Graham,  of  Goulding,  Elliott 
and  Graham,  producers  of  TV  com- 
mercials, has  left  New  York  for 
Chicago. 

• 

Frank  Capra,  producer-director, 
will  arrive  in  New  York  this  week  from 
the  Coast. 


1 


■ 

4 


Years  of  skilled 
Craftsmanship  in 
<  *v      Feature  Trailer 
Production... 
r—j        available  for  your 

J^±)  SPECIAL 
ANNOUNCEMENT  FILMS 

Custom.  Produced 
hy  the  hand  of  experience/ 

NATIONAL  SCREEN  SERVICE 


Kodak  Sales,  Earnings 
Reported  Up  in  'SB 

Special  to  THE  DAIL  Y 

ROCHESTER,  Feb.  24.-Total  sales 
and  earnings  of  the  Eastman  Kodak- 
Co.  for  1958  were  higher  than  for 
1957,  it  was  reported  by  Thomas  J. 
Hargrave,  chairman,  and  Albert  K. 
Chapman,  president.  They  also  said 
that  the  sales  and  earnings  outlook  for 
1959  appears  "favorable." 

Consolidated  sales  of  the  company's 
United  States  establishments  last  year 
amounted  to  $828,801,269,  about  four 
per  cent  more  than  the  $798,283,443 
for  1957,  which  was  the  best  previous 
year  for  both  sales  and  earnings. 

Net  Earnings  Rise 

Net  earnings  of  $98,912,039,  or 
$5.13  per  common  share,  were  slight- 
ly above  the  1957  total  of  $98,108,305, 
or  $5.09  per  share. 

"The  diversity  of  the  company's 
products,  operations,  and  markets  was 
an  important  sustaining  factor  in  the 
year's  results,"  the  Kodak  officials  said. 


SMPTE  Establishes 
New  Boston  Section 

The  board  of  governors  of  the  Socie- 
ty of  Motion  Picture  and  Television 
Engineers  has  announced  the  estab- 
lishment of  a  new  Society  Section  in 
Boston,  according  to  Dr.  Norwood  L. 
Simmons,  SMPTE  president. 

The  establishment  of  the  Boston 
Section  brings  to  11  the  number  of 
SMPTE  Sections  throughout  the  coun- 
try. Headquarters  of  other  SMPTE 
Sections  are  located  in  Atlanta,  Chi- 
cago, Dallas-Fort  Worth,  Hollywood, 
New  York,  Rochester,  San  Francisco, 
Washington,  Nashville  and  Toronto, 
Canada. 

The  new  Boston  Section  includes 
approximately  150  members  in  Mas- 
sachusetts, Maine,  New  Hampshire, 
Vermont  and  Rhode  Island. 


Warner  Bros.'  "Auntie  Maine" 
brought  in  an  estimated  gross  of  more 
than  $750,000  in  the  week  ended  yes- 
terday in  neighborhood  theatres 
throughout  the  New  York  metropoli- 
tan area.  The  "Auntie  Maine"  figure, 
amassed  in  90  theatres  on  the  RKO 
and  independent  circuits,  was  the 
greatest  for  a  single  week  since  "Say- 
onara,"  Warner  Bros,  hit  of  last  year, 
was  shown  in  a  similar  group  of  thea- 
tres. 


Nayfack  Rites  Today 

Funeral  services  will  be  held  at  Riv- 
erside Chapel  here  today  for  Saul  J. 
Nayfack,  father  of  Bertram  S.,  general 
counsel  of  Donahue  &  Coe;  Dr.  Jules 
S.,  and  the  late  Nicholas  S.  Nayfack, 
M-G-M  producer. 


Lider  Critical  of 
Disney  'Beauty'  Policy 

Special  to  THE  DAILY 

BOSTON,  Feb.  24.-The  sales  po- 
licy for  Walt  Disney's  "Sleeping 
Beauty"  recently  announced  by  Buena 
Vista  Distributing  Co.  is  deplored  by 
Edward  Lider,  president  of  Independ- 
ent Exhibitors  of  New  England  in  a 
current  bulletin  distributed  to  ex- 
hibitors generally. 

Lider  contends  that  the  policy  of 
opening  the  picture  only  in  theatres 
equipped  to  play  70mm.  and  at  the 
higher  prices  which  such  theatres 
command,  is  a  reversal  of  sales  prac- 
tices that  made  Disney  a  success 
through  intimacy  with  a  mass  market. 

"If  Disney  really  wants  to  recoup 
his  investment  and  make  a  profit," 
Lider  says,  "he  should  be  playing 
in  hundreds  and  eventually  in  all  of 
the  theatres  so  that  patrons  every- 
where could  go  to  their  customary 
local  theatre"  instead  of  being  obliged 
to  seek  out  a  particular  one. 

Distributing  Company 
Is  Formed  by  Dana 

P.  T.  Dana,  who  recently  resigned 
as  Eastern  sales  manager  for  Universal 
Pictures,  has  organized  U.S.  Films, 
Inc.,  a  distributing  company  with  ex- 
changes in  Pittsburgh,  Washington 
and  Philadelphia.  He  will  handle  the 
product  of  Pacific  National  Pictures 
in  the  three  territories  as  well  as  inde- 
pendent product. 

Dana's  franchise  agreement  with 
Pacific  National  calls  for  him  to  start 
operations  in  the  territories  before  the 
end  of  March  and  involves  initially 
"Date  With  Death"  and  "Hideous  Sun 
Demon."  As  president  of  U.S.  Films, 
Inc.,  Dana  is  negotiating  to  handle  a 
select  number  of  independent  releases 
in  the  three  territories  and  has  already 
set  some  seven  films. 


Ohio  Govern 


'Mame'  Big  on  Circuits  mg 


Step  Up  Promotion 

( Continued  from  page  1 ) 
group  of  the  Motion  Picture  As- 


sociation's advertising-publicity  direc- 
tors committee  met  on  the  stepped- 
up  promotion  plans  at  MPAA  head- 
quarters. Robert  Ferguson  of  Colum- 
bia is  chairman  of  the  group,  which 
includes  Roger  Caras  of  Columbia, 
William  Stutman,  20th  Century-Fox, 
Charles  Franke,  Paramount,  and 
Harold  Rand,  Buena  Vista.  Sitting 
in  with  the  group  were  Harry  Mc- 
Williams,  coordinator  for  the  Awards 
promotion  program,  and  Taylor  Mills, 
MPAA  information  director. 

Network  programs  that  use  promo- 
tional films,  invite  personal  appear- 
ance of  nominees,  scripts  for  disc 
jockeys  and  recordings  of  nominated 
songs,  and  the  like  were  listed  by  the 
group  and  assignments  made  for  spe- 
cific promotions  to  keep  public  in- 
terest in  the  Awards  program  at  peak 
level  from  now  to  Oscar  night. 


(  Continued  from  page  1 ) 
any  kind,"  Gov.  DiSalle  added, 
could  be  the  best  way  of  handlii 
He  expressed  the  belief  that 
up  someone  to  try  to  act  as  a 
to  say  what  a  person  should  see 
be  something  very  well  violative  j 
First   Amendment   of   the  Co| 
tion." 

The  governor's  statement  cail 
the  day  that  a  second  film  cens 
bill  was  introduced  in  the  Ohio  j 
lature.  Its  authors,  Rep.  Paul  lj| 
Democrat,  Columbus,  and 
Thomas  O'Shaughnessy,  Deri 
Columbus,  want  to  set  up  a  claj 
tion  system  for  movies.  The  claj 
tions,  "adult"  and  "family,"  woi 
determined  by  a  board  of  eight  f. 
by  the  State. 

Theatre  Managers  Held  Respot 

The  Lynch  -  O'Shaughness 
would  prohibit  patrons  under  2 
attending  "adult"  movies.  Polii 
the  classification  regulations  wo 
a  function  of  theatre  managers 

Earlier,  Sen.  Robert  Shaw,  R 
can,  Columbus,  introduced  a 
ship  bill  which  redefines  "obsc 
and  sets  up  a  board  of  five  to 
questionable  films. 


Bronston  Coming  I| 
With  'Paul  Jones'  P 

Samuel  Bronston,  producer  of 
Paul  Jones,"  arrives  this  week- 
Europe  with  the  first  print  foil 
York  and  West  Coast  screening 
Warner  Bros,  executives.  Releas 
and  policy  for  the  picture  will 
termined  following  these  scree 

Directed  by  John  Farrow,  the 
pendently-produced  film  in  T 
rama-Technicolor,  has  a  cast  t 
by  Robert  Stack  in  the  title  role: 
Donald  Carey,  Charles  Coburn 
risa  Pavan,  Jean  Pierre  Aumont 
O'Brien,  Peter  Cushing,  Bruce 
Thomas  Gomez.  Susana  Canales 
Nieto.  Archie  Duncan,  Tom  Bra 
and  Bette  Davis  in  a  guest  star  a] 
ance  as  Catherine  the  Great. 


Schola  Cantorum  W 
Appear  at  Music  Hs 

The  celebrated  Schola  Can! 
New  York  choral  group  under  t 
rection  of  Hugh  Ross,  will  app< 
the  stage  of  the  Radio  City  Musi 
in  the  Easter  show,  Russell  V.  I 
ing,  president  of  the  theatm 
nounced  yesterday. 

Will  Follow  'The  Journey' 

The  engagement  will  be  tb 
theatrical  appearance  in  the  hist 
the  group  and  will  mark  the  beg 
of  its  50th  anniversary  comme 
tion.  The  theatre's  Easter  progra: 
open  immediately  following  th< 
rent  attraction,  "The  Journey." 


MOTTOX  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  ; 
•Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Prod 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  S 
ington,  D.  C;   London  Bureau,  4,  Bear  St.  Leicester  Sou 


1    Publisher;     Sherw  n    Kane.    Editor;    James    D.    Ivers,    Managing    Editor;    Richard    Gertner,  News 
tion    Manager,    TELEVISION    TODAY,    Charles    S.    Aaronson,    Editorial    Director;    Pinky    Herman.  ' 
mel   D.    Bcrns,    Manager;   Telephone  HOllvwood  7-2145;   Washington,   1.  A.  Otten,  National  Press  Club, 
_.    Hope  Williams   Burnup,    Manager;    Pster    Burn 'p.    Ed  tor;    William    Pav.    News    Editor.  Correspondents 
rincipal  capitals  ot  the  wor  d.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sunday-  and  hull, lavs,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  R>c 
enter.  New  \  ork  20.   Telephone  Circle  /-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley.  President;  Mart.n  Quigley,  Jr.,  V  ce- President ;  Theo  J.   Sullivan,  Vic 
denx  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publ  cati  ns:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  1.1  times 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  da  ly  as  a  part  of  Motion  Picture  Dailv;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y„  under. the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copi< 


„  JULIE  LONDON  •  JOHN  DREW  BMKVNRE  •  ANNA  KASHFI  •  DEAN  JONES  •  AGNES  MOOREHEAD 


CATHV  CROSBY-RAYANTH0NY-JAa<IEC0fflaN-CHflRL£SCHAPUN.JR  •  BIUY  DANIELS 
FB*NK  DAVB- FRAHKUN  COEN  • 


LEFT: 

Advertising 
pulls  no 
punches ! 


^FAYETTE 


OKLAHOMA  CITY! 


TERRA  HAUTE! 


Press-time  Flash! 
From  Variety: 

BIG,  BOFFO! 
OMAHA!" 


4 


Motion  Picture  Daily 


Wednesday,  February  2Z 


Loew  Set-Up 

(Continued  from  page  1) 
to  stockholders'  questions.  Vogel  said 
that  Loew's  has  "w  eathered  tlie  storm 
successfully":  that  the  company  is  "not 
only  stabilized,  but  ready  to  take  ad- 
vantage of  new  opportunities."  He 
pointed  out  that  for  the  second  quarter 
ending  March  12,  consolidated  net 
earnings  should  have  a  base  of  about 
50  cents  per  share. 

Separate  Business  Lives' 

Also  on  March  12,  Vogel  said,  will 
begin  the  distribution  of  shares  of  the 
two  separate  companies  resulting  from 
government  divorcement  proceedings, 
Loew's,  Inc.,  and  Loew's  Theatres. 
The  two  companies  will  "lead  separate 
business  lives,"  Vogel  commented,  tell- 
ing stockholders  that  it  would  be  im- 
possible to  gauge  what  their  dividends 
would  be  on  the  new  stock. 

After  assuring  stockholders  that  this 
year's  business  would  be  the  best  in 
the  last  10— he  predicted  that  "Ben 
Hur"  would  be  "at  least"  in  the  same 
boxoffice  class  as  "The  Ten  Command- 
ments"—Vogel  opened  the  meeting  to 
questions  from  the  floor. 

Wilma  Soss,  a  stockholder,  said  she 
represented  the  Federation  of  Women 
Stockholders,  and  declared  herself 
shocked  by  "the  ambiguity"  of  proxy 
statements  mailed  to  stockholders,  and 
opined  that,  as  a  result,  yesterday's 
vote  "will  not  stand  up  in  the  courts." 

Strikes  at  Cummings 

Miss  Soss  criticized  Nathan  Cum- 
mings, largest  single  Loew's  sharehold- 
er, who  is  also  chairman  of  Consoli- 
dated Foods  Corp.,  stating  that  Cum- 
mings was  a  director  of  the  Bon  Ami 
Company  when  it  was  sold  to  Alexan- 
der Guterma.  Miss  Soss  asked  what 
was  to  guarantee  that  Cummings 
would  not  sell  his  Loew's  stock  to 
"someone  who  is  unsuitable." 

Cummings  said  he  owned  or  repre- 
sented 285,000  shares  of  Loew's  com- 
mon stock,  and  that  as  a  prospec- 
tive member  of  the  board  he  didn't 
want  to  listen  to  other  stockholders 
"discredit  themselves  in  speaking." 

Also  exchanging  remarks  with  Miss 
Soss  was  Judge  Louis  Goldstein,  who 
represents  the  Lester  Martin  Founda- 
tion, owner  of  about  11,000  shares  of 
Loew's  stock.  Judge  Goldstein  said 
that  he  had  been  one  of  the  company's 
severest  critics  for  the  past  six  years, 
but  that  he  was  in  favor  of  eliminating 
cumulative  voting,  because  it  would 
"remove  the  cancer  of  proxy  fights." 

Surprised,'  Says  Frisch 
Emanuel  Frisch,  New  York  exhibi- 
tor, who  said  he  represented  500 
shares  held  by  him  and  his  family, 
rose  to  say  that  he  was  "surprised  to 
hear  so  many  small  stockholders  dis- 
satisfied." Frisch  pointed  out  that 
cumulative  voting  must  be  consid- 
ered in  the  light  of  each  particular  cor- 
poration, and  that  he  didn't  think  it 
was  a  good  idea  in  the  case  of  Loew's. 
He  said  the  nominated  board  holds 
only  three  people  "who  have  active 
experience  in  the  motion  picture  in- 
dustry." "It  will  be  of  no  use,"  Frisch 
added,  "to  continue  a  system  which 
will  bring  in  more  outsiders." 


Academy  Awards  Nominees 
For  1958  Are  Listed  in  Full 


Following  is  the  complete  list  of  nominations  for  1958  Academy  Awards. 
United  Artists  had  26  nominations  for  six  pictures;  MGM  24  for  seven,  Warners 
12  for  five,  20th  Century-Fox  nine  for  five  and  Paramount  eight  for  five,  with 
other  companies  in  lesser  numbers. 


Winners  of  awards  will  be  announced 
April  6  on  the  industry-sponsored 
telecast  over  NBC  and  on  radio. 

FOR  BEST  ACTOR:  Tony  Curtis 
in  "The  Defiant  Ones,"  Stanley  Kram- 
er, United  Artists.  Paul  Newman  in 
"Cat  on  a  Hot  Tin  Roof,"  Avon 
Prods.,  Metro-Goldwyn-Mayer.  David 
Niven  in  "Separate  Tables,"  Clifton 
Prods.,  United  Artists.  Sidney  Poitier 
in  "The  Defiant  Ones,"  Stanley  Kram- 
er, United  Artists.  Spencer  Tracy  in 
"The  Old  Man  and  the  Sea,"  Zeland 
Hayward,  Warner  Bros. 

FOR  BEST  ACTRESS:  Susan  Hay- 
ward  in  "I  Want  to  Live!",  Figaro, 
Inc.,  United  Artists.  Deborah  Kerr  in 
"Separate  Tables,"  Clifton  Prods., 
United  Artists.  Shirley  MacLaine  in 
"Some  Came  Running,"  Sol  C.  Siegel 
Prods.,  Metro-Goldwyn-Mayer.  Rosa- 
lind Russell  in  "Auntie  Mame,"  War- 
ner Bros.  Elizabeth  Taylor  in  "Cat  on 
a  Hot  Tin  Roof,"  Avon  Prods.,  Metro- 
Goldwyn-Mayer. 

FOR  BEST  SUPPORTING  AC- 
TOR: Theodore  Bikel  in  "The  Defiant 
Ones,"  Stanley  Kramer,  U.A.  Lee  J. 
Cobb  in  "The  Brothers  Karamazov," 
Avon  Prods.,  MGM.  Burl  Ives  in  "The 
Big  Country,"  Anthony- World  Wide 
Prods.,  U.A.  Arthur  Kennedy  in  "Some 
Came  Running,"  MGM.  Gig  Young  in 
"Teacher's  Pet,"  Perlberg-Seaton, 
Paramount. 

FOR  BEST  SUPPORTING  AC- 
TRESS: Peggy  Cass  in  "Auntie 
Mame,"  Warners.  Wendy  Hiller  in 
"Separate  Tables,"  U.A.  Martha  Hyer 
in  "Some  Came  Running,"  MGM. 
Maureen  Stapleton  in  "Lonelyhearts," 
Sehary  Prods.,  U.A.  Cara  Williams  in 
"The  Defiant  Ones,"  U.A. 

FOR  BEST  MOTION  PICTURE: 
"Auntie  Mame"— Warner  Bros.  "Cat 
on  a  Hot  Tin  Roof,"  Avon,  Laurence 
Weingarten,  MGM.  "The  Defiant 
Ones,"  Kramer,  U.A.  "Gigi,"  Arthur 
Fried,  MGM.  "Separate  Tables,"  Clif- 
ton, Harold  Hecht,  U.A. 

FOR  BEST  ART  DIRECTION: 
"Auntie  Mame,"  Malcolm  Bert.  Set 
Decoration:  George  James  Hopkins, 
Warner  Bros.  "Bell,  Book  and 
Candle,"  Gary  O'Dell.  Set  Decora- 
tion: Louis  Diage,  Columbia.  "A  Cer- 
tain Smile,"  Lyle  R.  Wheeler  and 
John  De  Cuir.  Set  Decoration:  Walter 
M.  Scott  and  Paul  S.  Fox,  20th  Cen- 
tury-Fox. "Gigi,"  William  A.  Horning 
and  Preston  Ames.  Set  Decoration: 
Henry  Grace  and  Keogh  Gleason, 
MGM.  "Vertigo,"  Hal  Pereira  and 
Henry  Bumstead.  Set  Decoration:  Sam 
Comer  and  Frank  McKelvy,  Alfred 
Hitchcock  Prods.,  Paramount. 

FOR  BEST  CINEMATOGRAPHY 
(BLACK  &  WHITE):  "The  Defiant 
Ones,"  Sam  Leavitt,  U.A.  "Desire 
Under  the  Elms,"  Daniel  L.  Fapp, 
Paramount.  "I  Want  to  Live!"  Lionel 
Lindon,  U.A.  "Separate  Tables," 
Charles  Lange,  Jr.,  U.A.  "The  Young 


Lions,"  Joe  MacDonald,  20th  Cen- 
tury-Fox. 

FOR  BEST  CINEMATOGRAPHY 
(COLOR):  "Auntie  Mame,"  Harry 
Stradling,  Sr.,  Warner  Bros.  "Cat  on 
a  Hot  Tin  Roof,"  William  Daniels, 
MGM.  "Gigi,"  Joseph  Ruttenberg, 
MGM.  "The  Old  Man  and  the  Sea," 
James  Wong  Howe,  Warner  Bros. 
"South  Pacific,"  Leon  Shamroy,  Magna 
Theatre  Corp. 

FOR  BEST  COSTUME  DESIGN: 
"Bell,  Book  and  Candle,"  Jean  Louis, 
Columbia.  "The  Buccaneer,"  Ralph 
Jester,  Edith  Head  and  John  Jensen, 
C.  B.  DeMille,  Paramount.  "A  Certain 
Smile,"  Charles  LeMaire  and  Mary 
Wills,  20th  Century-Fox.  "Gigi,"  Cecil 
Beaton,  MGM.  "Some  Came  Run- 
ning," Walter  Plunkett,  MGM. 

FOR  BEST  DIRECTION:  "Cat  on 
a  Hot  Tin  Roof,"  Richard  Brooks, 
MGM.  "The  Defiant  Ones,"  Stanley 
Kramer,  U.A.  "Gigi,"  Vincente  Min- 
nelli,  MGM.  "I  Want  to  Live!"  Robert 
Wise,  U.A.  "The  Inn  of  the  Sixth  Hap- 
piness," Mark  Robson,  20th  Century- 
Fox. 

FOR  BEST  FILM  EDITING: 
"Auntie  Mame,"  William  Ziegler, 
Warner  Bros.  "Cowboy,"  William  A. 
Lyon  and  AI  Clark,  Columbia.  "The 
Defiant  Ones,"  Frederic  Knudtson, 
U.A.  "Gigi,"  Adrienne  Fazan,  MGM. 
"I  Want  to  Live!"  William  Hornbeck, 
U.A. 

FOR  BEST  MUSICAL  PICTURE 
SCORE:  "The  Bolshoi  Ballet,"  Yuri 
Faier  and  G.  Rozhdestvensky,  Rank 
Film  Distributors  of  America,  Inc. 
"Damn  Yankees,"  Ray  Heindorf,  War- 
ner Bros.  "Gigi,"  Andre  Previn,  MGM. 
"Mardi  Gras,"  Lionel  Newman,  20th 
Century-Fox.  "South  Pacific,"  Alfred 
Newman  and  Ken  Darby,  Magna. 

FOR  BEST  MOTION  PICTURE 
SCORE:  "The  Big  Country,"  Jerome 
Moross,  U.A.  "The  Old  Man  and  the 
Sea,"  Dimitri  Tiomkin,  Warner  Bros. 
"Separate  Tables,"  David  Raksin, 
U.A.  "White  Wilderness,"  Oliver  Wal- 
lace, Walt  Disney.  "The  Young  Lions," 
Hugo  Friedhofer,  20th  Century-Fox. 

FOR  BEST  SONG:  "Almost  in  Your 
Arms"  from  "Houseboat,"  music  and 
lyrics  by  Jay  Livingston  and  Ray 
Evans,  Paramount.  "A  Certain  Smile" 
from  "A  Certain  Smile,"  music  by 
Sammy  Fain,  lyrics  by  Paul  Francis 
Webster,  20th  Century-Fox.  "Gigi" 
from  "Gigi,"  music  by  Frederick 
Loewe,  lyrics  by  Alan  Jay  Lerner, 
MGM.  "To  Love  and  Be  Loved"  from 
"Some  Came  Running,"  music  by 
James  Van  Heusen,  lyrics  by  Sammy 
Cahn,  MGM.  "A  Very  Precious  Love" 
from  "Marjorie  Morningstar,"  music 
by  Sammy  Fain,  lyrics  by  Paul  Fran- 
cis Webster,  Warner  Bros. 

BEST  SOUND  RECORDING:  "I 
Want  to  Live!"  Gordon  E.  Sawyer, 
U.A.  "South  Pacific,"  Fred  Hynes, 
Magna  Theatre  Corp.  "A  Time  to 
Love  and  a  Time  to  Die,"  Leslie  I. 


Carey,  Universal-International, 
tigo,"  George  Dutton,  Parar 
"The  Young  Lions,"  Carl  Fai 
20th  Century-Fox. 

FOR  BEST  SPECIAL  EFFJ 
"torn  thumb,"  Tom  Howard, 
"Torpedo  Run,"  A.  Arnold  Gi 
(visual    effects),    Harold  Hun 
(sound  effects),  MGM. 

FOR  BEST  SCREENPLAY: 
on  a  Hot  Tin  Roof,"  Richard  1 
and  James  Poe,  MGM.  "Gigi," 
Jay  Lerner,  MGM.  "The  I 
Mouth,"  Alec  Guinness,  U.A.  "I 
to  Live!"  Nelson  Gidding  and 
Mankiewicz,  U.A.  "Separate  T; 
Terence  Rattigan  and  John  Gay 

FOR  BEST  STORY 
SCREENPLAY:  "The  Defiant  ( 
Nathan  E.  Douglas  and  Harold 
Smith,  U.A.  "The  Goddess,"  ! 
Chayefsky,  Columbia.  "House 
Melville  Shavelson  and  Jack  ! 
Paramount.  "The  Sheepman," 
by  James  Edward  Grant,  scree 
by  William  Bowers  and  Jame; 
ward  Grant,  MGM.  "Teacher's 
Fay  and  Michael  Kanin,  Paran 

FOR  BEST  FOREIGN  LA 
AGE  FILM:  "Arms  and  the 
("Helden"),  H.  R.  Sokal,  P.  Golc 
Productions,  Bavaria,  Filmkunst 
(Germany).    "La    Venganza,"  j 
Producciones  Cinematografica.  (S 
"My  Uncle,"  ("Mon  Oncle"),  S; 
Gray -Alter  Films  in  association 
Films   del  Centaure   (France).  . 
Road  A  Year  Long,"  ("Cesta  j 
godinu  dana"),  Jadran  Film  ( 
slavia).  "The  Usual  Unidenified 
ves,"  ("I  Soliti  Ignoti"),  Lux- 
Cinecitta  (Italy). 

FOR  BEST  SHORT  SUBJI 
CARTOON:  "Knighty  Knight  I 
John  W.  Burton,  producer,  \\ 
Bros.  "Paul  Bunyan,"  Walt 
Prods.  "Sidney's  Family  Tree,"  § 
toons,  William  M.  Weiss,  pro< 
20th  Century-Fox. 

FOR  BEST  SHORT  SUBJI 
LIVE    ACTION:    "Grand  Can 
Walt  Disney  Prods.,  Buena  Vist; 
"Journey  Into  Spring,"  British  1 
port  Films,  Ian  Ferguson,  proc1 
Lester   A.    Schoenfeld  Films. 
Kiss,"    Cohay    Prods.,   John  P. 
Hayes,  producer,  Continental  I 
buting,  Inc.  "Snows  of  Aorangi,' 
Zealand  Screen  Board,  George 
Associates.  "T  Is  for  Tumblew 
James  A.  Lebenthal,  producer, 
tinental  Distributing  Inc. 

FOR  BEST  DOCUMENT 
FEATURE:  "Antarctic  Crosi 
World  Wide  Pictures,  James 
producer,  Lester  A.  Schoenfeld  I 
"The  Hidden  World,"  Small  V 
Co.,  Robert  Snyder,  producer, 
chiatric  Nursing,"  Dynamic  I 
Inc.,  Nathan  Zucker,  producer,  "\ 
Wilderness,"  Disney  Prods.. 
Sharpsteen,  producer,  Buena  Vis 
FOR  BEST  DOCUMENT 
SHORT  SUBJECT:  "AMA  G 
Walt  Disney  Prods.,  Ben  Sharps 
producer,  Buena  Vista.  "Emplf 
Only,"  Hughes  Aircraft  Co.,  Kei 
G.  Brown,  producer.  "Journey 
Spring,"  British  Transport  Films 
Ferguson,  producer,  Lester  A.  Scl 
feld  Films.  "The  Living  Stone,' 
tional  Film  Board  of  Canada, 
Daly,  producer.  "Overture,"  U) 
Nations  Film  Service,  Thorold  Di 
son,  producer. 


February  25.  1959 


Motion  Picture  Daily 


fr  Elected 


Continued  from  page  11 
le  was  for  three  years  in  the 
Jlery  in  the  mule  pack  artil- 

a  liaison  pilot. 
1  his  return  from  active  serv- 
r  rejoined  the  Tri-State  cir- 

in  1948  was  named  district 

for  24  theatres.  In  1952  he 
a  film  buyer  and  two  years 
.s  promoted  to  the  position 
ant  to  A.  H.  Blank,  president 
ttates.  In  December,  1957, 
came  executive  assistant  to 

Finske,  president  of  Florida 
eatres  Inc.,  with  headquarters 
mville,  where  he  has  headed 
projects  for  that  circuit. 

nee  Locale  of 
ef  Bow  Tonight 

cale  of  the  world  premiere  of 
1  Pictures'  "Gidget"  will  be 
•d  tonight  over  "The  Price  Is 
slevision  show  on  the  NBC 
It  will  be  the  home  of  one  of 
liram's  more  than  40  million 
.vho  have  been  participating 
niere  Showcase"  contest  since 

v  vesterday  the  organization 
i  ndles  the  entries  for  Goodson 
nan,  the  producing  organiza- 
.•;  processing  the  millions  of 
.  endeavoring  to  come  up 
I   one  winner  who  correctly 
le  retail  value  of  the  automo- 
ik  coat,   diamond  bracelet, 
[,;arette    case,    perfume  and 
oiera  that  made  up  the  "Pre- 
Dwcase."  W  ith  the  possibility- 
ill  have  to  be  decided, 
and  Todman  announced  that 
er's  identity  would  not  be 
til  the  show  goes  on  at  8:30 

r. 

nner  will  have  the  world  pre- 
Gidget"  in  his  home  some- 
he  next  month.  Stars  of  the 
ather  Hollywood  personalities 
representatives  will  gather 
nner's  house  for  a  full  scale 


■  yn  Will  Present 
d  Foreign  Award 

om  THE  DAILY  Bureau 

YWOOD,  Feb.  24.-The  Hol- 
"oreign  Press  Association  to- 
mced  that  Samuel  Goldwyn 
ted  its  invitation  to  annually 
bronze  plaque,  to  be  known 
inuel  Goldwyn  International 
;ard,  to  the  best  foreign  mo- 
ire made  outside  of  the 
tates  each  year, 
/n  has  also  accepted  an  invi- 
personally  make  the  first 
on  of  the  plaque  at  the  f  orth- 
^vards  banquet  of  the  Holly- 
eign  Press  group  in  the  Am- 
Hotel's  Cocoanut  Grove  on 


I  Books  'Stranger' 

er  in  My  Arms,"  Universal- 
nal  release,  will  have  its  New 
,niere  at  the  Odeon  Theatre 


Some  Like  It  Hot 


(CONTINUED  FROM  PAGE  I  ) 


theatre  with  their  howls  of  glee  over  this  new  comedv  from  producer- 
director  Billy  Wilder. 

Such  demonstrations  of  enthusiasm  are  certain  to  be  repeated  at  thea- 
tres all  over  the  land.  Not  onlv  is  Marilyn  back,  but  she  has  with  her  two 
co-stars  who  have  ardent  followers  of  their  own  in  Tom  Curtis  and  Jack 
Lemmon.  Furthermore,  their  vehicle  is  a  zanv  farce  with  a  central  "gim- 
mick" that  is  going  to  cause  plentv  of  talk  in  itself.  Curtis  and  Lemmon 
play  most  of  the  picture  decked  out  in  female  attire! 

This  is  the  set-up:  the  two  bovs  are  a  couple  of  unemploved  jazz 
musicians  in  Chicago  in  the  late  '20's  who  happen  to  witness  a  gangland 
massacre.  To  evade  the  mobsters  who  want  to  wipe  them  out  before 
they  can  talk  to  the  police,  the  heroes  conceive  the  idea  of  taking  jobs 
with  an  all-girl  band.  Miss  Monroe  is  the  singer  with  the  troupe,  which  is 
on  its  way  to  Florida  for  a  hotel  engagement. 

Having  set  up  this  situation,  Wilder,  who  also  wrote  the  script  in 
collaboration  with  I.  A.  L.  Diamond,  takes  it  uninhibitedlv  from  there 
and,  except  for  a  couple  of  interludes,  keeps  his  heroes  doing  the  "Char- 
lev's  Aunt"  bit  until  the  end  of  the  film. 

As  might  have  been  expected  plentv  of  fun  is  derived  from  the  early 
difficulties  of  the  two  men  in  adjusting  to  high  heels  and  beads.  There  is 
also  some  amusing  nonsense  in  their  frenetic  efforts  to  continue  the 
masquerade  and  to  repress  their  natural  instincts  around  all  these  women 
— especiallv  the  delectable  Miss  Monroe.  There  is  further  quite  a  lot  of 
ado  over  the  neeessitv  of  their  avoiding  the  advances  of  some  amorous 
males  in  that  Florida  hotel.  (Lemmon  has  the  most  difficulty  in  this 
respect  with  Joe  E.  Brown  as  a  persistent  millionaire  plavbov.) 

At  one  point  Curtis  doffs  his  dress  for  a  yachtsman's  outfit  in  which 
he  pretends  to  be  a  wealthy  "catch"  for  the  benefit  of  Miss  Monroe.  This 
scene,  in  which  Curtis  also  does  a  take-off  on  the  mannerisms  and  speech 
of  Carv  Grant,  had  the  preview  audience  screaming  with  delight. 

So  did  the  grand  finale,  which  is  a  Kevstone  Kops-like  chase,  in  which 
the  gangsters  arrive  in  Miami,  discover  Curtis  and  Lemmon  despite  their 
disguise,  and  take  off  in  hot  pursuit.  All  ends  well:  Curtis  confesses  the 
hoax  to  Miss  Monroe;  Lemmon  likewise  tells  the  truth  to  Brown;  and 
evervbodv  escapes  aboard  the  latter's  palatial  vacht. 

In  making  this  tvpe  of  screwy  farce  a  success,  evervone  must  get  into 
the  spirit  of  the  thing,  and  fortunately  evervone  has.  Miss  Monroe  looks 
terrific,  wears  the  '20's  costumes  with  style,  and  even  warbles  three  songs 
from  the  period— "I  Wanna  Be  Loved  bv  You"  "I'm  Through  with  Love." 
and  "Runnin'  Wild."  Curtis  and  Lemmon  go  at  their  roles  with  relish 
and  abandon,  and  Brown  is  hilarious  as  the  eccentric  millionaire.  Also 
on  hand  to  do  surprise  "bits"  are  George  Raft  as  a  gangster  and  Pat 
O'Brien  as  a  cop. 

Ashton  Productions  is  presenting  this  Mirisch  Company  picutre  for 
United  Artists  release. 

Running  time,  120  minutes.  General  classification.  Release,  in  March. 

Richard  Gertner 


Army  Theatres 


( Continued  from  page  1 ) 
when  the  TOA  board  meets  here  this 
weekend,  to  discuss  further  the  ques- 
tion of  the  advance  release  of  motion 
pictures  to  Army  and  Air  Force  post 
theatres. 

A  TOA  committee  met  late  last 
month  with  Assistant  Secretary  of  De- 
fense Charles  C.  Finucane,  outlined 
their  dissatisfaction  with  the  present 
system  of  release  and  proposed  an  al- 
ternate method.  The  department 
would  like  more  information,  a  spokes- 
man said,  and  consequently  arranged 
to  meet  with  the  TOA  committee 
when  its  members  come  here  for  the 
board  meeting. 


Harold  Brown  Is  Dead; 
Headed  United  Detroit 

Special  to  THE  DAILY 

DETROIT,  Feb.  24.-Harold  H. 
Brown,  Jr.,  president  of  United  De- 
troit Theatres,  died  late  Sunday  in  Los 
Angeles  of  a  heart  attack.  He  had  been 
on  the  Coast  screening  product  since 
Feb.  13. 

Born  June  29,  1912,  Brown  began 
his  career  as  an  usher  at  the  Michigan 
Theatre  in  1930  and  soon  became 
treasurer.  He  was  then  appointed  as- 
sistant manager  of  the  Ramona,  Annex 
and  Riviera,  and  then  manager  of  the 
Ramona.  In  1937  he  became  a  UDT 
film  booker,  a  post  he  left  for  three 
years  to  serve  in  the  war  as  an  artillery 
sergeant.  In  1947,  he  was  appointed 
a  film  buyer  for  UDT  and  in  1953 
succeeded  Earl  J.  Hudson  as  West 
Coast  vice-president  of  AB-PT. 

Brown  was  a  former  chief  barker  of 
Detroit  Variety  Tent,  a  member  of  Old 
Newsboys,  Adcraft  Club,  a  former  Ro- 
tarian,  director  and  assistant  treasurer 
of  the  Central  Business  District  As- 
sociation, former  president  of  the  De- 
troit Cerebral  Palsy  Center  and  vice- 
president  of  the  board. 

Brown  is  survived  by  his  wife,  the 
former  Glennys  Cook,  a  daughter. 
Cynthia,  his  father  and  mother, 
brothers  Richard  and  Robert,  in  the 
service,  and  Donald  in  Phoenix,  and 
a  sister,  Mrs.  William  Jarress. 


*■*   COMET  4! 
MONARCH 

(de  Luxe  and  First  Class  only) 

^  NIGHTLY 

(leaves  New  York  at  9  p.  m.) 

destination:  LONDON! 


reservations  through  your  Travel  Agent  or 

BRITISH  OVERSEAS  AIRWAYS  CORPORATION 

Flights  from  New  York.  Boston.  Chicago. 
Detroit.  San  Francisco.  Montreal.  Offices  also 
in  Atlanta.  Dallas.  Los  Angeles.  Miami.  Phil- 
adelphia. Pittsburgh.  Washington.  Vancouver. 
Winnipeg.  Toronto. 


6 


Motion  Picture  Daily 


Wednesday,  February 


Assemblyman  Need  for  Film  Bill  Questioned 


(Continued  from  page  1) 
duced  by  the  Joint  Legislative  Com- 
mittee On  Offensive  and  Obscene  Ma- 
terial," he  said,  "while  purporting  to 
protect  the  public,  would  accomplish 
a  different  result.  How  ?  By  compelling 
the  exhibitor  to  be  a  self-censoring  in- 
strumentality. With  the  excep- 
tion of  lasciviousness  and  sexual  im- 
morality, the  best  censor  is  the  indi- 
vidual viewer,  or,  in  the  case  of  chil- 
dren, the  parents'  decision  as  to  what 
they  should  see  on  the  screen." 

Sees  Courts  Explicit' 

"Our  court  decisions  are  explicit," 
Kassal  continued,  "as  to  the  defini- 
tion of  sexual  immorality  and  inde- 
cency. The  creation  of  additional 
grounds  for  censorship,  beyond  those 
based  on  smut  and  filth,  is  unwise  and 
uncalled  for,  in  my  opinion." 

"In  the  area  of  smut  and  filth,"  the 
Assemblyman  commented,  "it  is  desir- 
able we  should  have  censorship  based 
on  the  standard's  established  by  our 
courts.  I  believe  that,  in  any  other 
area,  wisdom  dictates  that  censorship 
be  by  the  individual,  or  by  the  parent. 
I  do  not  wish  exhibitors  to  be  placed 
in  the  position  where  they  become 
censors." 

Kassal  observed  that  the  Meighan 
Assembly  bill  banning  obscenity,  etc., 
by  exhibitors  and  distributors  in  post- 
ers and  other  advertisements,  includes 
a  new  and  heretofore  undefined  term 
"disgusting,'  This  opens  the  door  to  the 
censors  for  any  reason  whatsoever. 

Calls  Expression  Confusing 

What  is  pleasant  to  one  person  may 
be  unpleasant  or  disgusting  to  another. 
'Disgusting'  is  an  expression  which  op- 
erates solely  to  confuse,  not  to  clarify." 

"However,"  added  Kassal,  "I  do  feel 
that  any  misrepresentation— here  I 
quote  from  the  Meighan  bill,  'by  ex- 
hibiting or  advertising  any  scene  or 
dialogue  purportedly  but  not  actually 
in  the  motion  picture'— is  improper  and 
if  repeated,  should  lead  to  appropriate 
disciplinary  action." 


Kan.  House  Unit 

( Continued  from  page  1 ) 
lage,  cast  the  deciding  ballot  against 
the  measure. 

The  decision  of  the  House  commit- 
tee does  not  mean  that  the  censoring 
agency  will  be  allowed  to  exist,  for  a 
Senate  bill  to  eliminate  the  board  still 
is  to  be  debated. 


( Continued 

tion  Department,  to  classify  certain 
films  as  "unsuitable  for  children  sub- 
ject to  the  Compulsory  Education 
Law." 

Rosenthal  asked,  "What  proof  ex- 
ists that  'offensive'  motion  pictures 
have  an  ill  effect  on  minors?" 

Age  Limit  Is  17 

The  bill  would  permit  the  "objec- 
tionable" classification  "when  a  film, 
though  licensed,  portrays  nudity,  hor- 
ror, violence,  brutality,  sadism,  ju- 
venile delinquency,  drug  addiction  or 
sexual  conduct  or  relationships,  to  an 
extent  believed  contrary  to  the  prop- 
er mental,  ethical  and  moral  develop- 
ment of  children  subject  to  the  com- 
pulsory education  law."  The  latter 
extends  to  the  age  of  17. 

Rosenthal  observed  that  the  Young- 
love-Duffy  act  "justifies  its  existence 
and  pleads  its  passage  on  the  basis 
that  the  moral  needs  of  minors  will 
be  protected." 

"In  all  the  reports  and  statements 
I  have  seen,"  he  continued,  "there  is 
failure  to  produce  evidence  of  the 
cause  and  effect  of  motion  pictures 
with  'offensive  elements',  on  minors. 
Considering  the  problem  maturely,  it 
would  seem  basic  to  build  on  facts, 
rather  than  on  emotions.  This  bill, 
and  to  some  extent  the  other  three, 
apparently  are  the  result  of,  or  have 
been  influenced  by,  the  Annual  Re- 
port of  Division  of  Motion  Pictures 
(April  1957-March  1958). 

Says  Industry  Is  Vindicated 

"No  responsible  citizen  condones 
crime,"  declared  Rosenthal,  "nor  can 
he  question  restrictions  on  his  basic 
freedom,  where  it  involves  the  public 
welfare.  But,  on  a  careful  reading  of 
the  Motion  Picture  Division's  report, 
I  cannot  see  how  it  logically  recom- 
mends the  necessity  of  a  classification 
law.  The  report,  if  anything,  pays 
tribute  to  the  clean  record  of  the  re- 
sponsible representatives  in  the  in- 
dustry, which  constitute  the  majority." 

The  lawyer  contended  that 
"Churches,  PTA  groups  and  others 
are  the  proper  ones  to  make  classifi- 
cations, and  to  make  moral  evalua- 
tions, rather  than  the  State." 

The  Catholic  Church,  through  its 
Legion  of  Decency,  is  a  powerful 
and  effective  force  in  the  classification 
field,  Rosenthal  believed.  Few  pic- 
tures which  it  "condemned"  receive 
extended  playing  time,  he  observed. 


from  page  1) 

Rosenthal  doubted  that  classifica- 
tion by  the  Education  Department's 
Motion  Picture  Division  would  be  ef- 
fective, as  to  some  or  many  children. 
The  Division's  opinion  would  be  "ad- 
visory" only;  it  would  be  up  to  par- 
ents to  follow  or  disregard  the  Divi- 
sion's advice. 

Because  no  penalty  section  is  in- 
cluded, the  classification  would  not 
hold  at  the  boxoffice.  The  distributor 
and  the  exhibitor  could  be  required 
to  "note"  the  classification  of  a  film, 
in  their  advertising,  but  the  exhibitor 
still  could  sell  a  ticket  to  a  minor, 
for  an  "adult"  film. 

Rosenthal  underlined  that  "The 
Motion  Picture  Division,  in  its  report, 
lists  no  serious  criticism  of  the  man- 
ner in  which  responsible  distributors 
and  exhibitors  conducted  themselves." 

Rosenthal  at  one  time  served  as 
counsel  for  the  Albany  unit  of  TO  A. 
He  is  considered  highly  qualified  on 
the  motion  picture  business,  the  fam- 
ily having  owned  and  operated  one 
or   more    Troy   theatres    for  many 


Many  to  Testify 

(Continued  from  page  1) 
tion  of  offensive  and  obscene  mate- 
rial. The  bills  provide  for  licensing 
of  New  York  theatres,  to  classify  films 
as  to  audience  suitability  and  to  regu- 
late film  advertising. 

Harry  Brandt  is  scheduled  to  ap- 
pear for  Independent  Theatre  Own- 
ers Ass'n.  of  New  York;  D.  John  Phil- 
lips for  Metropolitan  M.  P.  Theatres 
Ass'n.  and  Sidney  Schreiber,  Margaret 
Twyman  and  Gordon  White  for  the 
Motion  Picture  Ass'n.  of  America.  In 
addition,  women's  groups  will  be 
asked  to  send  representatives  and  child 
study  specialists  may  be  placed  on  the 
stand.  Theatre  Owners  of  America  is 
expected  to  have  a  spokesman  for  its 
upstate  members,  strongly  opposed  to 
the  measures,  and  Seymour  Morris,  ad- 
vertising-publicity director  for  the 
Schine  circuit,  Gloversville,  N.  Y.,  and 
Gerald  Shea  of  the  Shea  circuit  also 
are  scheduled  to  testify. 

The  joint  legislative  committee  itself 
has  invited  numerous  individuals  and 
organizations  to  appear,  many  of 
whom  were  on  hand  at  the  public- 
hearing  conducted  by  the  same  com- 
mittee in  December  when,  however, 
the  city's  newspapers  were  not  being 
published  because  of  a  strike. 


N.  Y.  Judiciary  Gri 
Seeks  f  ilm-Bill  V  i 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Feb.  24. 
Walmsley,  chairman  of  Assen 
diciary  Committee,  said  this  a 
he  had  informed  D.  John 
executive  director  of  the  Metr 
Motion  Picture  Theatre  Ass< 
during  the  latter's  visit  here, 
committee  would  permit  brk 
ments,  pro  and  con,  to  be  ma 
on  the  four  bills  introduced 
Joint  Legislative  Committee  o| 
sive  and  Obscene  Material, 
holding  a  public  hearing  on  th 
two  other  measures,  at  the 
Roosevelt,  New  York,  on  Thur 

Walmsley  stressed  to  Phil] 
the  Judiciary  Committee  to  w| 
quartet  of  bills  was  referred 
lower  house,  would  take  nc 
until  the  joint  legislative  col 
had  held  the  hearing  and  ml 
ommendations  to  his  committt  l 

No  'Mass  Meeting,'  He 

The  Nyack  lawyer,  a  Rep 
stated  there  was  no  intention 
mitting  "a  mass  meeting"  on  t 
before  the  Assembly  Judiciar 
mittee.  He  would  expect  one 
spokesmen  for  each  side  to  pr< 
case  "concretely  and  co 
Walmsley  told  Phillips. 

The  date  for  such  a  present 
arguments  cannot  be  fixed  at 
ment,  but  it  must  be  some  day, 
March  10.  On  the  latter,  the  at 
rules  committee  will  take  over 
on  which  standing  committei 
not  acted. 

Meanwhile,  Motion  PicturI; 
learned  the  legislative  commi 
the  New  York  State  CouJt 
Churches  (Protestant)  will  tal 
sition  on  the  four  bills,  in  a  me 
dum  to  be  released  next  Wed) 
What  its  attitude  will  be  is  ur;. 



400  Openings 

(Continued  from  page  f 
Atlanta,  Charlotte,  Jacksonville1; 
phis,  New  Orleans,  Chicago, 
Indianapolis,  Milwaukee, 
polis,   Dallas,   Des  Moines, 
City,  Oklahoma  City,  St.  Loui 
ver,  Los  Angeles,  Portland,  Sa  | 
City,  San  Francisco  and  Seatt : 
Paramount  is  backing  the ' 
pest"  openings   with  a  pron 
campaign  involving  star  tours 
papers,  radio-TV,  magazines, 
etc. 


•v 


Soon 

ENTERTAINMENT  LIGHTNING 
WILL  STRIKE  YOUR  THEATRE 


;day,  February  25,  1959 


Motion  Picture  Daily 


A  and  NBC 

sontinued  from  page  1) 
lit   charges   later   against  the 

■ourt  specifically  ordered  a  trial 
Anti-Trust    Division's  suit 

the    Radio    Corporation  of 

and  the  National  Broadcast- 
!  for  their  station  swap  with 
house  Broadcasting  Co.  Dis- 
tort Chief  Judge  William  H. 
it  k  in  Philadelphia  had  thrown 

Government   suit,  claiming 
iproval  of  the  deal  barred  the 
ft  action. 
Justice  Earl  Warren,  speaking 
■ven-man  court,  with  Justices 

and  Frankfurter  abstaining, 
:  FCC  "was  not  given  the  pow- 
kide  anti-trust  issues  as  such, 
mission  action  was  not  intend- 
event  enforcement  of  the  anti- 
lvs  in  Federal  courts." 
•pinion  sought  to  draw  a  dis- 
between  the  FCC  and  other 
regulatory  agencies,  pointing 

other  agencies  regulate  rates 
e  FCC  does  not  regulate  ad- 

and  other  broadcast  charges. 

anti-trust  suits  against  broad- 
ns  could  not  be  considered 
lent"  of  the  industry  as  anti- 
its  against  firms  regulated  by 
gencies  might  be  regarded, 
indicated. 

*  'Harassment'  Possibility 

ecision,  of  course,  does  not  up- 
a  anti-trust  suit  but  merely 
tie  suit  must  now  go  to  trial 
iierits.  The  courts  could  still 
Justice  charges  without  foun- 
But  it  does  mean  that  the  suit 
be  tossed  out  without  trial, 
cause  the  FCC  had  approved 

Government  suit,  filed  in  De- 
1956,  charged  RCA  and  NBC 
rcing  Westinghouse  to  ex- 
Westinghouse-owned  radio 
;  stations  in  Philadelphia  for 
itions  in  Cleveland.  It  also 
the  two  firms  with  conspiring 
I  radio  and  TV  stations  in  the 
I  largest  cities. 

ivap  had  been  approved  by  the 
j  December  1955.  Kirkpatrick 
.FCC  approval  was  granted  a 
;  months  after  the  Justice  De- 
(  had  been  alerted  of  the  pro- 
|-ap,  and  that  Justice  should 
jiealed  the  FCC  decision  ap- 
|he  transfer  rather  than  wait- 
I  year  to  bring  a  separate  anti- 


Television  Today 


CBS-TV  Affiliates 
Plan  Annual  Meet 

The  annual  general  conference  of 
the  CBS  Television  Network  Affili- 
ates will  be  held  Saturday  and  Sun- 
day, March  14  and  15,  at  the  WBBM- 
TV  Studios  in  Chicago,  it  was  an- 
nounced here.  At  the  two-day  sessions, 
key  executives  of  the  network  and  of 
CBS,  Inc.,  will  deliver  talks  in  which 
they  present  progress  reports  and  fu- 
ture plans  of  their  various  operations. 

The  meeting  will  get  under  way  Sat- 


urday at  9:30  A.M.,  E.S.T.,  with  talks 
by  C.  Howard  Lane,  vice-president 
and  managing  director  of  Station 
KOIN-TV,  Portland,  Oregon,  and 
chairman  of  the  CBS  Television  Af- 
filiates Association,  and  Louis  G.  Cow- 
an, president  of  the  CBS  Television 
Network. 

Other  speakers  at  the  morning  ses- 
sions will  be  Hubbell  Robinson,  Jr., 
executive  vice-president  in  charge  of 
network  programs;  William  Hylan, 
vice-president,  sales  administration; 
Sig  Mickelson,  vice-president  of  CBS, 
Inc.,  and  general  manager,  CBS  News. 


AROUND  THE 


TV  CIRCUIT 


.with  PINKY  HERMAN. 


GSNERAL  MOTORS  will  sponsor  an  hour  long  pictorial  special 
report  on  "Man's  Conquest  of  Space  and  Air,"  Sunday,  April  19 
(5:00-6:00  P.M.)  TVia  NBC,  direct  from  the  "World  Congress  of  Flight," 
held  at  Las  Vegas.  (Well,  here's  a  program  we  don't  want  to  miss-ile.) 
.  .  .  Janet  Blair,  whose  scintillating  performance  on  the  "Chewy  Show" 
summer  series  last  summer  earned  this  and  other  reporters'  high  praise, 
will  be  invited  to  sign  an  exclusive  long  term  NBContract.  Miss  Blair 
and  hubby  Mick  Mavo  just  became  parents  of  a  babv  last  week,  their 
first.  .  .  .  It's  a  scream!  In  fact  it's  been  taped  at  Castle  Dracula  at  15 
Screams  per  second.  We're  referring  to  the  new  RCAlbum  (LP)  "Mon- 
ster Rally,"  featuring  Hans  Conried  and  Alice  Pearce  with  the  orchestra 
directed  by  Frank  N.  Stein.  Written  and  conceived  by  Joel  Herron  and 
Fred  Hertz,  this  unusual  item  is  a  MUST  for  the  special  sound  effects 
as  well  as  the  record  libraries  of  radio  and  TV  stations. 

ft  ft  ft 
Easily  one  of  the  most  popular  school  marms  in  the  land  and  talented 
as  well  (her  27th  book  on  children  will  be  published  May  5  by  McGraw- 
Hill)  is  "Miss  Frances"  whose  "Ding  Dong  School"  celebrates  its  1500th 
telecast  next  Monday  over  WGN  (Chicago.)  This 
inspired  program  has  been  "ringing  the  bell"  for 
national  sponsors  year  in,  year  out  and  has  earned 
the  originator,  Dr.  Frances  Horwich  numerous 
awards  and  citations.  .  .  .  The  Ted  Cotts  (she's  Ac- 
tress Sue  Oakland)  became  parents  of  a  6V2  pound 
baby  boy,  James  Lloyd  last  Friday  at  the  Doctors' 
Hospital.  .  .  .  "The  Gale  Storm  Show,"  starring  La 
Storm  and  featuring  Zasu  Pitts  and  Roy  Roberts, 
currently  seen  TVia  CBS,  moves  to  ABChannels 
starting  April  13  as  a  daytimer  across  the  board,  to 
become  a  night  (prime)  timer  in  the  Fall.  .  .  .  The 
EMMY  Awards  will  be  televised  NBCoast-to-coast  Miss  Frances 
May  6  (10:00-11:30  P.M.)  with  programs  eligible  that  had  been  beamed 
from  Jan.  2,  1958  to  Feb.  28,  1959. 


Hit  FCC  Ruling 
On  Equal  Time 


Strong  protests  were  lodged  here 
yesterday  by  two  leading  executives 
of  broadcasting  networks  against  the 
action  last  week  of  the  Federal  Com- 
munications Commission  in  applying 
Section  315  of  the  Federal  Communi- 
cations Act  to  regularly  scheduled 
news  broadcasts.  Previously  news 
broadcasts  had  been  considered  free 
of  restraint  imposed  by  Section  315. 

In  one  statement  Leonard  Golden- 
son,  president  of  American  Broad- 
casting -  Paramount  Theatres,  Inc., 
said  his  company  will  request  recon- 
sideration of  the  ruling,  which  acted 
favorably  on  the  complaint  of  Lar 
Daly,  candidate  for  both  the  Re- 
publican and  Democratic  nominations 
for  mayor  of  Chicago,  that  he  should 
be  allowed  time  over  a  local  TV  sta- 
tion equal  to  that  given  to  coverage 
in  regular  news  broadcasts  of  Mayor 
Richard  Daley  and  Congressman 
Timothy  Sheehan,  candidates  for  nom- 
ination by  the  Democratic  and  Re- 
publican parties  respectively. 

Points  to  Fallacy' 

Goldenson  said,  "The  fallacy  of 
this  application  is  obvious  when  we 
consider  that  it  would,  for  example, 
require  equal  time  grants,  when  re- 
quested, every  time  a  network  or  in- 
dividual station  reports  on  a  news 
conference  held  by  a  President  of  the 
United  States,  nominated  to  succeed 
himself  by  primary  and/or  party  con- 
vention in  the  election  year  where 
the  President  was  televised  or  His 
voice  was  heard." 

In  another  statement  Sig  Mickel- 
son, CBS  vice-president  and  general 
manager  of  CBS  News,  said  his  com- 
pany will  take  immediate  legal  action 
to  reverse  the  FCC  decision. 


WB  Alaskans  to  ABC 

"The  Alaskans,"  an  hour-long  ad- 
venture series  about  gold  rush  days  in 
the  Klondike,  will  be  produced  by 
Warner  Bros,  for  presentation  over  the 
ABC-TV  network  in  September. 


BTHE 
ANDIT  OF 


■HEY,  FRED... 

the  picture's  all 
wrapped  up/  it's  the  funniest 

comedy  in  years  and 
^    we're  6--r-r-reat/ 


Walt  Disney's 

HJUL5  V  ^ 


starring 


FRED  IVIAC 


TOMMY  KIRK -ANNETTE  FUNICELLO  -TIM  CONSIDINE- KEVIN  «  CORCORAN 

wi«h  CECIL  KELL AWAY  -  ALEXANDER  SCOURBY  -  ROBERTA  SHORE  -  JAMES  WESIERFIELD  and  JACQUES  AUBUCHON 

Directed  by  CHARLES  BARTON  •  Screenplay  by  BILL  WALSH  and  LILLIE  HAYWARD  •  Associate  Producer  BILL  WALSH 


BOOK  \j/i/OHf  FOR  EASTER! 

PHONE  BUENA  VISTA  EXCHANGE 

0  F  A  DOGr  ANSWERS,  DON'T  MAN&  UP/  ) 


MOTION  PICTURE 

DAILY 


j  85,  NO.  37 


NEW  YORK,  U.S.A.,  THURSDAY,  FERRUARY  26,  1959 


TEN  CENTS 


TORIAL  

A.'s  Year 


By  Sherwin  Kane 

"ED  Artists  40th  anniversary 
;ervation  was  given  significant 
petus  by  the  two  series  of  sales 
ms  which  brought  together 
lei  from  the  company's  33 
ic  branches  with  home  office 
ves  recently  in  Los  Angeles 
iami  Beach. 

>st  eight  years  to  the  day  since 
;ment  of  the  company  was 
pver  by  the  Arthur  B.  Krim- 

S.  Benjamin  executive  team, 
j  impany's  continuous  progress 
lout  a  period  of  extreme  trial 
entire  industry  was  impressive- 
dighted  by  the  disclosure  to 
es  force  that  U.A.  will  invest 
j  n  $65  and  $70  millions  in  prod- 

1960  release. 

ie  same  time,  it  was  estimated 
:  world  gross  for  last  year  con- 
j  its  uninterrupted  increase  over 
!  riod  of  the  Krim-Benjamin 
i  ment's  tenure,  reaching  an  all- 
i  cord  for  the  40-year  old  com- 

F  approximately  $82  millions, 
j  he  heels  of  the  enthusiastic 
I  leetings    came  announcement 
«  's  26  nominations  for  six  pic- 
j  r  1958  Academy  Awards, 
development,  following  upon 
ir-end  U.A.  sweep  of  the  New 
ilm  Critics  awards,  underlines 
nts   made    to  the  company's 
leetings  by  distribution  chief 
i  J.  Heineman  and  vice-pres- 
-lax  E.  Youngstein  that  U.  A. 
the  exhibitors'  "Number  One 
of  quality  product."  This  year's 
i,  they  said,  includes  29  top 
productions  out  of  a  total  re- 
chedule   of  approximately  40 
With  its  promotion  personnel 
id  by  25  per  cent,  U.A.  will 
nore  than  $9  millions  this  year 
Jrtising-publicity-exploitation. 

magnificent  achievement  by 
..  management  team  has  signi- 
far  beyond  the  fact  that  it 
in  auspicious  record  and  pro- 
ith  which  to  inspire  a  world- 
rganization  on  its  memorable 
^  jiniversary. 

H  a  concrete  demonstration  of 
|  Itlity  still  inherent  in  the  busi- 
motion  pictures.  It  is  proof 
>  -e   right  mixture    of  courage, 
acumen,   showmanship  and 
dulness  still  pay  off  handsome- 
s  an  inspiring  example  that 
oust  encourage  new  blood  and 
ent  to  enter  all  phases  of  the 


Milder  N.  Y.  State  Film-Licensing  Bill 
Backed  by  Commerce-Industry  Unit 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Feb.  25.— It  became  known  today  that  the  Commerce  and 
Industry  Association  of  New  York  (which  includes  motion  picture  concerns 
among  its  members)  is  conducting  a  quiet,  persistent  campaign  for  approval 

  of  Marchi-Savarese  bill. 

This  measure  would  amend  the  edu- 
cation law  by  increasing  the  fee 
which  the  State  Education  Depart- 
ment's motion  picture  division 
charges  for  reviewing  original  films, 
from  $3  to  $4  per  thousand  feet,  but 
would  reduce  sharply  the  rate  for 
prints,  from  $2  per  thousand  feet  to 
$4  for  "each  additional  entire  copy." 

The  first  time  this  "largest  service 
chamber  of  commerce  in  the  state" 
(Continued  on  page  5) 


New  Minimum  Wage 
Rates  in  Effect  Mar.  1 

New  basic  minimum  wage  rates  for 
workers  in  the  amusement  and  recrea- 
tion industry  become  effective  March 
1,  N.Y.  State  Industrial  Commissioner 
M.  P.  Catherwood  points  out.  The 
changes  take  place  under  a  revised 
wage  order  promulgated  late  last  year. 

As  of  March  1,  the  minimum  hourly 
rate  becomes  $1  for  the  industry.  On 
October  1,  of  this  year,  it  goes  to 
$1.05.  The  previous  hourly  minimum 
was  75  cents. 

Certain  special  rates  are  set.  For 
the  occupations  of  cashier,  cleaner, 
porter  and  matrons  other  than  chil- 
dren's matrons  in  motion  picture  thea- 
tres, the  order  sets  a  minimum  hourly 
(  Continued  on  page  4) 


Doll  Leaves  'Porgy' 
Publicity  Post 

Bill  Doll,  show  business  publicist, 
has  terminated  his  assignment  as  co- 
ordinator of  publicity  for  Samuel  Gold- 
wyn's  "Porgy  and  Bess."  Paul  Lazarus, 
Jr.,  Columbia  vice-president,  said  the 
departure  of  Doll  was  on  "the  most 
amicable  terms.  No  replacement  has 
been  decided  upon  yet. 

Columbia,  distributor  of  the  Gold- 
( Continued  on  page  4) 


McCarthy  Will  Deliver 
Brief  at  N.  Y.  Hearing 

One  of  the  hghlights  of  today's  hear- 
ing at  the  Hotel  Roosevelt  here  on  four 
bills  affecting  theatres  will  be  the  de- 
livery of  a  brief  on  behalf  of  the  mo- 
tion picture  industry  by  Charles  E. 
McCarthy  of  Compo. 

The  hearing,  which  is  the  first  of 
two,  is  being  sponsored  by  the  New 
(Continued  on  page  5) 

Postpone  Action  on 
Md.  Censorship  Bill 

Special  to  THE  DAILY 

'  BALTIMORE,  Feb.  25.-Action  on 
Maryland's  controversial  film  censor- 
ship bill  was  postponed  today  until 
after  next  Tuesday's  Baltimore  city 
election.  The  House  Judiciary  Com- 
(Continued  on  page  5) 


Zabel,  Lippert  Announce  Expanded 
Program  of  Theatre  Acquisitions 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Feb.  25.  —  Evidencing  complete  confidence  in  the  future 
of  the  motion  picture  theatre,  Edwin  F.  Zabel  and  Robert  L.  Lippert,  Sr.,  re- 
cently elected  president  and  secretary,  respectively,  by  stockholders  of  Scott 
Radio  Laboratories,   Inc.,  this  week   


revealed  plans  for  the  acquisition  of 
theatres  and  theatre  circuits  around 
the  country. 

Ben  Smith,  financier,  and  Martin 
Stone,  former  officers  of  Scott  Radio 
Laboratories,  an  Illinois  corporation, 
known  for  its  electronic  products  since 
1927,  added  comments  favorable  to 
the  future  of  exhibition.  Smith  and 
Stone  are  stockholders  of  Scott  Radio, 


which  will  shortly  be  renamed  Elec- 
trovision  Corporation. 

Lippert  stated  he  is  so  confident 
of  the  future  success  of  10  theatres 
recently  acquired  from  the  Fanchon 
&  Marco  chain,  that  he  would  add 
his  own  36  theatres  in  the  immediate 
future  to  make  it  a  circuit  of  50.  This 
move  will  represent  an  investment  of 
(Continued  on  page  6) 


High  Court 

Tax  Ruling 
Applicable  to 
Films;  Belief 

Fear  Decision  Will  Bring 
Neiv  Levies  By  States 

A  decision  this  week  by  the  U.S. 
Supreme  Court  upholding  the  right 
of  a  state  to  tax  an  out-of-state  cor- 
poration on  a  portion  of  its  net  income 
calculated  to  have  come  from  activities 
within  the  state,  even  though  exclu- 
sively in  furtherance  of  interstate  com- 
merce, is  certain  to  affect  film  distribu- 
tion, in  the  opinion  of  tax  counsel  for 
distributors. 

The  effect  of  the  decision  in  terms 
of  tax  liability  to  distributors  is  not 
known  and  would  be  extremely  diffi- 
cult to  estimate,  even  roughly,  it  was 
said.  The  result  would  depend  upon 
individual  state  tax  laws  of  the  kind 
(Continued  on  page  4) 

Max  Factor  Will  Buy 
Mutual  Broadcasting 

From   THE  DAILY  Bureau 

LOS  ANGELES,  Feb.  25.-Max 
Factor  &  Co.  has  reached  an  agreement 
with  F.  L.  Jacobs  to  take  over  the 
Mutual  Broadcasting  Co.,  according 
to  Davis  Factor,  chairman  of  the  cos- 
metic firm.  Factor  said  he  will  leave 
here  tonight  for  New  York  to  sign  the 
papers  and  expects  to  make  an  official 
announcement  on  the  agreement  in  a 
few  days. 

Agreement  was  reached  with  Hal 
(Continued  on  page  4) 

Dallas  Housewife  Wins 
'Gidget'  World  Premiere 

Mrs.  Opal  Hairston,  Dallas  house- 
wife who  moved  into  her  small  home 
in  a  middle  class  neighborhood  there 
only  a  week  ago,  was  revealed  to  be 
the  winner  of  Columbia  Pictures'  con- 
test for  the  world  premiere  of  "Gid- 
get"  on  "The  Price  Is  Right"  NBC 
television  show  last  night.  The  pre- 
miere will  be  held  in  her  home  on 
March  17. 

The  "Premiere  Showcase"  contest 
has  been  in  progress  on  the  TV  show 
since  Feb.  4.  In  addition  to  winning 
(Continued  on  page  5) 


2 


Motion  Picture  Daily 


Thursday,  February  26, 


PERSONAL 
MENTION 


JAMES  R.  VELDE,  United  Artists 
general  sales  manager,  and  Al 
Fitter,  Western  division  manager,  are 
in  St.  Louis  from  New  York. 

• 

Milton  Sperling  and  Daniel 
Petrie,  producer  and  director,  respec- 
tively, of  Warner  Brothers'  forthcom- 
ing "  The  Bramble  Bush,"  have  re- 
turned to  Hollywood  from  New  York. 


Max  Cooper,  city  manager  of  the 
Skouras  houses  in  Glen  Cove,  L.  I., 
will  leave  here  tomorrow  for  Florida. 


Sam  Richmond,  general  manager  of 
Sack  Theatres,  Boston,  will  leave  here 
on  Sunday  for  the  West  Coast. 


Mrs.  P.  J.  Henn  has  given  birth  to 
a  son  in  Atlanta.  Father  operates  the 
Henn  circuit  in  Georgia  and  the  Caro- 
linas. 


Michael  Benthal,  British  film  di- 
rector, returned  to  London  from  New 
York  yesterday  via  B.O.A.C. 

Robert  McKinley,  assistant  man- 
ager of  Loews'  Broad  Theatre,  Colum- 
bus, O.,  is  hospitalized  there  for 
minor  surgery. 


Alfred  Hitchcock  is  in  Chicago 
from  Hollywood  today  to  address 
members  of  the  Executives  Club. 


Mel  Brown,  exhibitor  of  Alabama 
and  Georgia,  has  returned  to  his  At- 
lanta headquarters  from  Miami. 

Ray  McNamara,  of  the  Allyn 
Theatre,  Hartford,  has  returned  there 
from  Boston. 


Frank  McWeeney,  of  the  Pine 
Drive-in  Theatre,  Waterbury,  Conn., 
has  returned  there  with  his  family 
from  a  vacation  in  Florida. 


Sues  on  Cartoons 

Charging  infringement  of  16  car- 
toon properties,  Loew's,  Inc.,  filed  suit 
in  New  York  Federal  Court  here  yes- 
terday against  Cinepex,  Inc.,  Cinema- 
Vue  Corp.,  Joseph  P.  Smith  and  Mor- 
ris Kleinerman.  The  suit  seeks  to  en- 
join the  defendants  from  distributing, 
leasing  or  licensing  the  16  cartoons, 
and  also  asks  delivery  of  prints  and 
payment  of  damages  sustained  from 
the  alleged  infringement  and  distribu- 
tion. 


'Stills'  That  Move 

IT  has  long  been  a  matter  of  com- 
ment in  general  advertising  cir- 
cles that  in  motion  picture  adver- 
tising there  has  been  scant  resort 
to  capitalizing  on  the  unique  pic- 
torial assets  of  the  medium  itself. 
The  still  picture,  wisely  selected, 
and  given  a  sales  message  treat- 
ment offers  very  special  advan- 
tages. 

This  fact  is  graphically  registered 
in  Twentieth  Century-Fox's  cam- 
paign just  prepared  for  the  Wil- 
liam Faulkner  story,  "The  Sound 
and  the  Fury."  The  campaign  is 
based  on  a  number  of  dramatic 
stills  mainly  treated  with  heavily 
lettered  dialogue  lines.  Here  there 
is  disclosed  an  exact  sample  of  the 


picture  in  image  and  in  dialogue. 
The  performers  in  action,  what  they 
are  doing  and  saying  are  high- 
lighted. Altogether  the  method  puts 
before  the  eye  of  the  reader  the 
character,  flavor  and  impact  of  a 
motion  picture  in  a  highly  effective 
manner.  —  S.  K. 


Report  on  ACE  Made 
To  Iowa  Exhibitors 

Special  to  THE  DAILY 

DES  MOINES,  Feb.  25.  -  Twelve 
inches  of  snow  did  not  deter  over  a 
score  of  Iowa  exhibitors  from  meeting 
here  Monday  to  get  the  latest  infor- 
mation on  the  formation  of  the  Amer- 
ican Congress  of  Exhibitors  from  Al 
Myrick,  president  of  Allied  of  Iowa, 
Nebraska  and  South  Dakota. 

In  addition  all  the  exhibitors  pre- 
sent agreed  to  continue  to  back 
Compo  with  their  dues. 

Daylight  Time  Discussed 

Other  business  covered  briefly  in- 
cluded Allied's  "White  Paper,"  what 
can  be  done  if  daylight  savings  time 
comes  up  before  legislatures,  bingo 
and  how  it  has  affected  neighboring 
states,  and  trade  practices. 

Students  to  See  iAnne> 

Riverdale  Junior  High  School  has 
purchased  tickets  for  its  entire  student 
body  to  attend  a  special  morning  per- 
formance of  George  Stevens'  Cinema- 
Scope  picturization  of  "The  Diary  of 
Anne  Frank,"  March  25,  at  the  RKO 
Palace  Theatre.  Attendance  is  expected 
to  be  followed  by  a  school  project  in 
which  the  students  will  present  their 
thoughts  and  views  of  the  young  girl 
and  her  family  who  lived  in  an  Am- 
sterdam garret  during  World  War  II. 

Brown  Rites  Tomorrow 

DETROIT,  Feb.  25.-Funeral  of 
Harold  H.  Brown,  Jr.,  president  of 
United  Detroit  Theatres,  who  died  in 
Los  Angeles  on  Sunday,  will  be  held 
here  on  Friday  from  the  William  R. 
Hamilton  Funeral  Home.  Burial  will 
take  place  at  the  White  Chapel 
Memorial  Cemetery,  Birmingham, 
Mich. 


Seek  to  Make  Cinerama 
Single  Lens  System 

A  research  program  designed  to  re- 
duce the  Cinerama  wide  screen  process 
from  a  three  lens  to  a  single  lens  sys- 
tem will  be  a  major  part  of  Cinerama, 
Inc.'s  recently  announced  expansion 
plans,  it  was  learned  here.  The  Pru- 
dential Insurance  Company  of  Amer- 
ica has  agreed  to  loan  Cinerama  $12,- 
000,000  for  expansion  purposes. 

Own  Circuit  Planned 

It  is  further  understood  that  Cine- 
rama officials  intend  to  operate  their 
own  chain  of  theatres,  both  here  and 
abroad.  Negotiations  for  Cinerama's 
purchase  of  Stanley  Warner  Corp.'s 
leases  for  Cinerama  theatres  are  re- 
ported to  be  under  way,  although  not 
officially  confirmed  by  either  company. 

At  present,  there  are  no  new  Cine- 
rama features  awaiting  release  or  in 
production,  although  plans  announced 
earlier  this  week  at  the  conclusion  of 
the  Prudential  loan  forecast  two  Cine- 
rama productions  annually. 

Film  Cleaning  Machine 
Announced  by  S.O.S. 

A  film  cleaning  machine  for  both 
35mm  and  16mm  negative  and  positive 
has  been  announced  by  the  S.O.S. 
Cinema  Supply  Corporation,  New 
York.  It  is  used  with  a  cleaning  fluid 
called  S.O.S.  Lotion,  which  is  said  to 
remove  all  oil,  dirt,  grease  and  pencil 
marks. 

The  machine,  named  the  "TEL- 
Amatic,"  is  completely  automatic.  A 
3000-foot  supply  reel  is  fed  into  a 
"wet"  area,  which  is  sprayed  with  the 
cleaner.  Then  the  film  passes  between 
"squeegees,"  and  the  solvent  returns 
to  a  storage  reservoir.  A  signal  light 
denotes  solution  level.  The  film  is  dried 
by  passing  between  two  staggered  ro- 
tating buffers  of  nylon  velvet. 


...  NEW 
ROUNDlli 

Film  Firms'  Dividends  B 

Publicly  reported  cash  dividen 
motion  picture  companies  in  Jai; 
amounted  to  $1,788,000,  com 
with  $1,642,000  in  January,  19f 
is  reported  by  the  U.S.  Depart 
of  Commerce,  which  explained  th; 
increase  was  due  to  the  fact 
Chesapeake  Industries  this  Ja< 
paid  some  dividend  arrears. 

■ 

B'klyn  Albee  Books  'Tonl 

Walt  Disney's  "Tonka,"  starrir 
Mineo,  will  open  at  the  RKO 
Theatre  in  Brooklyn  on  March  4 


NGA  Eastern  Meet  Mar. 

The  National  Association  of  Cc 
sionaires  on  March  19  will  hold  il 
regional  meeting  in  two  years, 
grand  ballroom  of  the  Park  Sht 
Hotel  here.  Bert  Nathan,  meml; 
the  NAC  Council  of  Past  Presi| 
will  serve  as  chairman. 


Columbia  Buys  'Return 

Columbia  Pictures  has  purcha 
new  novel,  "Return  Fare,"  by 
Kolar,  and  has  placed  it  on  the  pr 
tion  schedule  for  1960.  It  is  the 
of  a  Czech  refugee  in  French  I 
torial  Africa. 

■ 

'Pillow  Talk'  Has  New  T 

"Any  Way  the  Wind  Blows 
been  chosen  as  the  new  title  fc 
Universal-Arwin  CinemaScope  pr 
tion  previously  titled  "Pillow  1 
Doris  Day,  Rock  Hudson,  Tony 
dall  and  Thelma  Ritter  are  starre 


Festive  Bow  for  'Capone 

Allied  Artists  is  planning  a  full 
"gala"  for  the  triple  world  premii 
"Al  Capone"  this  evening  at 
Florida  theatres:  the  Beach  ant 
Olympia  in  Miami  Beach,  and 
Gables  in  Coral  Gables.  Local 
dignitaries  will  attend  the  funij 
which  will  be  highlighted  by  the  ! 
sonal  appearance  of  Fay  Spain 
leading  feminine  player  in  the  pi< 
■ 

'Go,  Johnny,  Go,'  Deliver 

The  Hal  Roach  production, 
Johnny,  Go!",  rock-and-roll  pi 
starring  Alan  Freed,  Jimmy  Cl; 
and  Sandy  Stewart,  will  be  deliver 
the  newly-formed  Hal  Roach  Rele 
Corp.  on  Saturday.  It  is  the  se 
film  delivered  to  the  new  companj 
first  having  been  "Scavenger." 


MOTION    PICTURE    DAILY,    Martin    Quigley,    Editor-in-Chief    and    Publisher;     Sherw'n    Kane,    Editor;    James    D.    Ivers,    Managing    Editor;    Richard    Gertner,    News  |j 
Herbert    V.    Fecke,    Advertising    Manager;    Gus    H.    Fausel,    Production    Manager,    TELEVISION    TODAY,    Charles    S.    Aaronson,    Editorial    Director-    Pinky    Herman,  f 
Canby,  Eastern   Editors.   Hollywood  Bureau,   Yucca-Vine   Building,   Samuel   D.   Berns,   Manager;  Telephone  HOllvwood  7-2145;  Washington,  J.  A    Otten    National  Press  Club, 
ington,  D.  C;   London  Bureau,  4,  Bear  St.  Leicester  Square,  W.   2.   Hope  Williams  Burnup,   Manager;   Peter   Burnup,    Ed'tor;   William    Pay,   News   Editor  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue  Rock. 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  V.ce-President;  Theo  7    Sullivan  Vice- 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising    each  published  13  times! 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  da:ly  as  a  part  of  Motion  Picture  Dailv;  Motion  Picture  Almanac,  Television  Almanac,  Fame    Entered  as 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign    Single  copies 


lnF'o^eV'eV'e" 


i  cover" 
ch  Su^Solldience 


Game 


Filmed  on  location 
in  the  hiaystack! 


66 


TRADE  PRESS  URGES: 

START  DATING 

MATING! 


"With  a  memory  that  goes  back  to  Tillie's  Punctured  Romance,' 
we  still  conclude  this  is  one  of  the  funniest  ever!  Preview 
audience  felt  the  same.  Not  since  M-G-M's  'Seven  Brides  For 
Seven  Brothers'  such  a  combination  of  human  appeal  and 

slapstick,"  -HOLLYWOOD  REPORTER 

' 'Crackling  box-office  success."  —M.  p.  herald 

"Figure  a  combination  of  'You  Can't  Take  It  With  You'  and 
elements  of  'Tobacco  Road'!  Racy  as  anything  seen  to  date. 
Box-office!"  .  -VARIETY 

"Audience  responded  with  jubilation."  -film  daily 

"Sure  to  be  solid  box-office!  Unconventional  but  so  good 
humored.  Solid  entertainment!"  —M.  p.  daily 

"A  solid  mass  market  entry.  Sure  bet  to  roll  up  strong  grosses 
everywhere."  -film  bulletin 

"Tips  on  Bidding:  Higher  Bracket."  -M.  p.  exhibitor 

"Box-office  tonic.  Audience  howled  throughout."  -boxoffice 


Motion  Picture  Daily 


Thursday,  February  20 ' 


Tax  Ruling 


(Continued  from  page  1) 
upheld  by  the  high  court  which  are  in 
existence  now,  and  on  complicated  es- 
timates of  the  amount  of  each  distribu- 
tor's business  in  such  states. 

It  was  pointed  out  that  not  all  states 
have  such  tax  laws  and  that  in  some 
of  them  film  distributors  have  branches 
or  exchanges  and  already  are  paying 
business  taxes.  The  new  tax  liability 
would  be  limited  to  states  having  the 
tax  laws  in  question  and  in  which  the 
distributors  do  not  maintain  offices. 
Those  would  include,  of  course,  states 
in  which  the  volume  of  distributors' 
business  is  likely  to  be  the  smallest. 

Should  the  tax  laws  exist  in  such 
states,  it  would  be  on  the  basis  of  ad- 
justed revenue  gained  by  the  distribu- 
tor within  the  state. 

New  Legislation  a  Possibility 

Industry  officials,  however,  also  ex- 
pressed the  belief  that  with  many  state 
governments  known  to  be  in  need  of 
additional  revenue,  and  with  many 
types  of  new  taxation  under  considera- 
tion, the  high  court's  new  ruling  in  fa- 
vor of  the  states'  taxing  right  could 
lead  to  the  enactment  of  new  tax  legis- 
lation on  film  distribution,  even  where 
it  might  not  be  possible  under  existing 
laws. 

In  the  case  ruled  on  by  the  high 
court,  Northwestern  States  Portland 
Cement  Co.  of  Iowa  shipped  cement 
from  that  state  to  dealers  in  Minne- 
sota, where  it  sold  48  per  cent  of  its 
product.  It  maintained  only  a  small 
sales  office  in  Minnesota,  with  three 
employes  and  two  or  three  salesmen. 
In  1950,  Minnesota  levied  its  tax  on 
Northwestern  for  the  years  1933  to 
1948,  seeking  a  total  of  $  102,000,  in- 
cluding penalties  and  interest,  under 
a  complicated  formula  to  determine 
what  part  of  a  company's  income 
could  be  attributed  to  Minnesota  activ- 
ities. 

The  Supreme  Court  upheld  Minne- 
sota's right  to  levy  the  tax  by  a  6  to  3 
vote. 


e  in 


ew5 


Minimum  Wage 

(Continued  from  page  1) 
rate  of  90  cents  until  March  1,  1960 
when  it  becomes  $1.  For  ticket-takers 
and  doormen  in  motion  picture  thea- 
tres, the  hourly  rate  is  85  cents  until 
March  1,  1960  when  it,  too,  becomes 
$1.  For  ushers,  children's  matrons, 
ramp  and  check  room  attendants, 
other  unclassified  service  staff  work- 
ers, and  messengers  in  motion  picture 
theatres,  the  order  sets  an  hourly  rate 
of  75  cents. 

The  rates  in  the  new  order  are 
statewide,  with  no  differentials  in  re- 
gard to  size  of  community. 


Frank  H.  Ricketson,  Jr.,  president 
of  Fox  Intermountain  Theatres,  will 
join  Colorado's  Governor  McNichols 
and  other  leading  citizens  of  the  state 
on  the  special  invitational  flight  to 
Palm  Springs,  Cal.,  for  the  Palm 
Springs  Desert  Circus. 


John  Zomnir,  formerly  on  the  sales 
staff  of  United  Artists  in  Pittsburgh, 
has  been  named  branch  manager  in 
that  city,  succeeding  James  Hendel, 
who  has  been  promoted  to  Central 
division  manager  with  headquarters  in 
Pittsburgh. 


John  Sawaya,  whose  family  has  op- 
erated the  Strand  Theatre  in  Trinidad, 
Colo.,  for  the  past  20  years,  has  pur- 
chased the  600-seat  Fox  Theatre  in 
that  community  from  Fox  Intermoun- 
tain Theatres,  thus  giving  the  Saw- 
aya interests  all  three  Trinidad  thea- 
tres: the  Strand,  Fox  and  Peak. 


Charles  W.  Saeger,  who  has  been 
manager  of  professional  motion  pic- 
ture sales  for  Ansco,  has  been  pro- 
moted by  that  company  to  the  post 
of  manager  of  federal  and  contract 
sales. 

□ 

Charles  K.  Eagle,  for  the  past  23 
years  manager  of  Stanley  Warner's 
Stanley  Theatre,  Pittsburgh,  will  re- 
tire on  Saturday.  He  and  his  wife, 
Swannie,  will  live  in  her  native  Ken- 
tucky. Succeeding  Eagle  at  the  Stan- 
ley will  be  Larry  Knee,  a  native 
Pittsburgher,  now  managing  the 
Colony  in  Cleveland. 


Jack  Armstrong,  circuit  owner  with 
headquarters  in  Bowling  Green,  Ohio, 
has  added  two  more  drive-in  thea- 
tres to  his  group:  the  Fremont  Drive- 
in,  Fremont,  O.,  and  the  Springmill 
Drive-in,  Mansfield.  His  circuit  now 
totals  11  indoor  and  eight  outdoor 
operations. 

□ 

Paul  C.  Anderson,  fonnerly  with 
Graybar  Electric  Co.  in  a  sales  ca- 
pacity, has  joined  the  promotion  de- 
partment of  Modern  Talking  Picture 
Service  here. 

□ 

Budd  Rogers,  producers  representa- 
tive, on  Tuesday  marked  his  35th  an- 
niversary in  the  industry  by  hosting  a 
luncheon  for  his  friends  and  asso- 
ciates at  Toots  Shor's  Restaurant. 

□ 

William  Flyer,  former  relief  man- 
ager of  Lockwood  and  Gordon's 
Plaza  Theatre,  Windsor,  Conn.,  has 
been  named  manager  of  the  house. 
He  replaces  Reginald  Pelletier,  who 
becomes  manager  of  the  L  &  G 
Waterford  (Conn.)  Drive-in  Theatre. 
□ 

Herman  Gillis  is  the  new  manager 
of  the  National  Theatre,  Greensboro, 
N.  C,  succeeding  John  Batesman,  who 


goes  to  the  Winston  Theatre,  in  Win- 
ston Salem.  Gillis  comes  to  his  new 
post  from  the  Wilby-Kincey  Imperial 
Theatre  in  Asheville. 


George  Bronson  has  leased  the 
Broadway  Theatre,  Council  Bluffs,  la., 
from  the  Cooper  Foundation,  which 
closed  the  house  early  this  month. 
Bronson  will  reopen  the  theatre  im- 
mediately. 

□ 

Dr.  Harold  D.  Russell,  Louis  M. 
Minsk  and  Cornelius  C.  Unruh  have 
been  named  senior  research  associ- 
ates in  the  Kodak  Research  Labora- 
tories, Rochester,  N.  Y.  Dr.  Russell 
joined  Kodak  in  1929,  Minsk  in  1930 
and  Unruh  in  1937. 


George  Golitzen,  who  recently  re- 
signed as  production  manager  at  Uni- 
versal-International, has  joined  Walt 
Disney  Studios  as  an  associate  pro- 
ducer. 

□ 

Eddie  Joseph,  immediate  past- 
president  of  the  Texas  Drive-in  Thea- 
tre Owners  Association  has  been 
named  to  serve  on  the  board  of  the 
directors  of  the  association. 


Marvin  Josephson,  president  of 
Broadcast  Management,  Inc.,  has 
been  appointed  New  York  representa- 
tive of  Olympic  Productions,  pro- 
ducing company  owned  by  Aubrey 
Schenck  and  Howard  W.  Koch. 


Rogers  Glover,  who  started  at  the 
Balaban  &  Katz  Regal  Theatre,  Chi- 
cago, in  1941,  and  was  transferred 
to  the  Tivoli  in  1951,  has  returned  to 
the  Regal  as  manager. 

□ 

Frank  Folger,  for  many  years  sales 
representative  for  Paramount  in  the 
Atlanta  area,  has  resigned  to  enter 
another  field. 


Rupert  Allen  has  been  named  a 
vice-president  of  the  Arthur  P. 
Jacobs  Co.,  advertising  agency.  He 
will  headquarter  at  the  Beverly  Hills 
office,  which  he  joined  three  years 
ago. 

□ 

N.  E.  Andrews,  long  active  in  the 
Atlanta  distribution  field,  has  formed 
his  own  buying  and  booking  agency 
there. 


Phila.  Square  Club  Set 

PHILADELPHIA,  Feb.  25.  -  The 
atrical  Square  Club  of  Philadelphia, 
No.  1127,  has  been  organized  here  to 
include  all  affiliated  trade  and  associa- 
tions in  the  motion  picture  and  other 
entertainment  fields.  Membership  is 
limited  to  Masons  in  good  standing. 
David  Weinstein,  serving  as  secretary, 
is  in  charge  of  the  membership  cam- 
paign. 


MBS  to  Fact 


(Continued  from  page  1 
Roach,    Jr.,    president    of  Sc 
Corp.,  and  chairman  of  the 
F.  L.  Jacobs,  Factor  said.  Wh  j 
clining  to  disclose  terms,  Facti 
his  company  would  own  the  rac 
work  outright  and  assume  its 
tions,  which  are  "very  heavy 
cash  to  be  paid  in  addition  "is  n 
ly  to  be  much,"  he  added. 

Web  Purchased  Last  Sumi 

Factor  also  said  his  compam 
not  be  taking  any  stock  in  the  t , 
tion  either  in  F.  L.  Jacobs  or 
Scranton    Corp.,  subsidiary 
holds   title   to   the  network, 
bought    the    network  throud 
Scranton  Corp.  last  summer 
amount     reported      in  exct 
$2,000,000. 

Trading  in  the  stock  of  F.  L. 
was  suspended  recently  wh 
SEC  charged  Alexander  L.  G 
then  president,  with  failure 
financial  statements.  Hal  Roa 
took  over  as  chairman  of  the 
tion.  Jacobs  acquired  Roacl 
studios  last  May  in  action  that 
permit  Roach  to  expand  its  en 
ment  activities.  This  was  f 
shortly  thereafter  by  acquisi, 
the  network. 

First  Entertainment  Vent 

Acquisition  of  MBS  will  n 
Factor's  first  venture  outside  t.; 
metics  business,  but  the  comp 
been  eager  to  proceed  with 
cation  program. 


Five  New  Key  City 
Bookings  for  'Life 


Universal's  "Imitation  of 
which  will  have  its  worl 
in  Chicago  on  March  17  at  the 
velt  Theatre,  has  been  set  for  fi 
tional  key  city  openings  for  tl 
er  season. 

The  picture  is  scheduled  to 
the  Golden  Gate  Theatre  in  Sg 
cisco,  Mar.  20;  at  the  Miam 
and  Miracle  Theatres  in  Miam 
the  Manor  Theatre  in  Char! 
Mar.  26;  at  the  Hippodrome  ii 
land,  Mar.  27,  and  at  the  Mi 
Baltimore,  Mar.  28. 

All  the  openings  provide 
tended  run  engagements. 


Doll  Leaves 

( Continued  from  page 
wyn  picture,  is  planning  a  Jul 
premiere  at  a  Broadway  theati 
Doll,  who  handled  the  cam] : j 
the  late  Mike  Todd's  "Aro; 
World  in  80  Days,"  took  over  | 
lumbia-Goldwyn  post  last  f ; 
Maurice  Bergman,  former  ad\ 
publicity  director  of  Univer 
relinquished  it. 


Dual  Bow  for  6Do$ 

Walt  Disney's  live-action 
fantasy,  "The  Shaggy  Dog,"  w 
a  dual  engagement  at  the  Oc 
Trans-Lux  52nd  Street  Theal 
March  19. 


Hay,  February-  26,  1959 


Motion  Picture  Daily 


5 


men  from  Laredo 

|bia 

|  western  drama  has  action  that 
and  furious  and  bright  Colum- 
blor  scenery  to  counterbalance 
me  screenplay  by  Clark  E.  Rey- 
'|and  a  cast  lacking  in  familiar 

hero  herein  is  rancher  Robert 
,  whose  wife,  Jean  Moorhead, 
1  in  a  gun  battle  with  saloon 
Clarence  Straight  and  his  two 
■s.  Walter  Coy  and  Jerry  Bar- 
i  attempting  to  take  revenge  on 
o.  Knapp  guns  down  one  of 
:t's  men  in  self-defence,  and  is 
y  convicted  of  murder, 
i  eager  than  ever  for  vengeance, 
breaks  out  of  prison  and  heads 
i  Straight's  direction,  along  the 
nning  into  Indian  maiden  Jana 
>*ho  has  been  kidnapped  by  an 
warrior.  He  rescues  Miss  Davi 
•r  captor  in  a  fight  which  results 
itter's  death,  and  soon  after  the 
ipache's  fellow  warriors  are  hot 
■uit  of  the  new  duo. 
id  storm  temporarily  separates 
and  Miss  Davi  from  their  pur- 
')ut  they  are  soon  re-matched 
napp  is  captured  by  sheriff  Paul 
At  this  point,  the  Indians  re- 
-  '  on  the   scene   and  demand 
life  in  return  for  their  dead 
an's.  This  ends  up  in  a  duel 
e  Indian  chief,  whom  Knapp 
hus  scattering  the  remaining 
r '  ..  By  this  time,  Knapp  has  won 
"ffirifFs  sympathy,  and  is  allowed 
J  )ut  alone  after  Straight  and  his 
!  ,  who  are  held  to  be  a  local 
!  b  anyway.  Things  work  out  as 
'm'i,  and  Knapp  is  free  to  start 

Ijlfe  with  Miss  Davi. 
f triced  and  directed  by  Wallace 
]  aid,  "Gunmen  from  Laredo" 
°|io  surprises,  but  should  keep 
audiences  entertained 
out  its  relatively  short  footage. 

time,  67  minutes.  General 
ttion.  Release,  in  March. 

Warren  C.  Harris 

:to|c   

„iers  and  Universal 
Cleveland  Offices 

aeJf  Special  to  THE  DAILY 

\||l/ELAND,  Feb.  25.-March  1 
~il  1  will  be  moving  days  for 
ijor  exchanges.  On  the  earlier 
•  Warner  exchange  leaves  the 
Bldg.  where  it  has  been  locat- 
1930  and  returns  to  the  Film 
108  Payne  Avenue.  On  April 
Universal  branch  departs  from 
ji  Payne  Avenue  location  and 
I'upy  space  next  door  to  the 
"  ranch  in  the  Film  Bldg. 


Milder  N.  Y.  Film-Licensing  Bill  Backed 


nty9  Hit  Here 

Disney's  "Sleeping  Beauty" 
nirama-70  hit  a  big  opening 
gross  of  $59,862  at  the  Cri- 
heatre  here,  it  was  announced 
les  B.  Moss,  president  of  the 
jjD  (corporation.  Pacing  the  gross 
jew  house  record  of  $15,900 
1  on  Saturday,  and  a  new  mati- 
k  of  $10,000  set  on  Washing- 
birthday     despite  inclement 


( Continued  from  page  1 ) 
has  actively  supported  the  licensing 
fees  measure  (initially  introduced  in 
1955),  it  has  filed  statements  and  held 
conferences  with  budget  director  T. 
Norman  Hurd  and  his  staff. 

The  Commerce  Association  has  like- 
wise circularized  a  memorandum  to 
education  committee  members  in  both 
houses.  It  hopes  to  have  the  bill 
"moved"  after  budget  legislation  is 
adopted. 

In  a  letter  to  Hurd  last  December, 
executive  vice-president  Thomas  Jef- 
ferson Miley  wrote  "it  was  most 
gratifying  to  note  the  emphasis  placed 
by  Governor  Rockefeller  on  improv- 
ing our  business  climate,  to  attract 
and  keep  business  healthy  in  our 
state." 

Pleads  for  Film  Industry 

Miley  continued,  "One  segment  of 
a  national  business  in  recognized  dire 
financial  straits,  truly  a  sick  industry, 
having  its  home  management  offices 
centered  in  New  York  State,  is  that 
of  motion  picture  distribution.  It  is 
ironic  that  in  New  York,  home  of 
these  firms,  there  exists  the  only  in- 
stance in  the  entire  nation  of  a  cen- 
sorship tax  which  exceeds  the  cost  of 
operation  of  the  motion  picture  re- 
view board,  exceeds  that  cost  more 
than  three  times  over." 

"Ostensibly  there  is  no  tax,  only 
a  license  fee,"  Miley  continued,  "but 
year  after  year  the  spread  between 
the  censorship  board's  'take'  and  its 
cost  of  operation  is  fantastically  large. 
Last  year,  operation  cost  approxi- 
mated $125,000  according  to  our  best 


information,  while  the  revenues  ex- 
ceeded $450,000.  This  is  a  back- 
breaking  load  for  an  industry  in  dras- 
tic financial  condition,  and  the  burden 
is  not  lightened  by  the  injustice  of 
the  heavy  fee  imposed  for  distributing 
every  duplicate  print  of  a  film  which 
was  already  reviewed  and  approved 
in  the  original." 

Miley  added  that  in  1957  he  served 
with  Francis  W.  H.  Adams  and  David 
Dubinsky  on  a  committee  appointed 
by  Mayor  Wagner  of  New  York  to 
survey  conditions  in  motion  picture 
exhibition  in  that  city. 

Following  its  report,  said  Miley, 
"the  city  completely  revised  down- 
ward its  movie  admission  tax  rates, 
recognizing  the  industry  as  a  sick 
one." 

Copy  of  Report  Included 

Miley  enclosed,  for  Hurd's  informa- 
tion, a  copy  of  this  report,  also,  a 
memorandum  from  the  Motion  Picture 
Association  of  America  "regarding 
the  overall  situation  in  which  its  mem- 
bers find  themselves." 

Miley's  letter  continued  that  in 
1956  and  1957,  the  legislature  "on  a 
wholly  non-partisan  basis,"  passed  a 
bill  changing  the  film  licensing  fees. 

At  the  new  rate,  this  would  bring 
"an  estimated  revenue  of  approxi- 
mately $200,000-more  than  enough 
to  run  the  motion  picture  division 
with  a  substantial  cushion.  Averell 
Harriman,  then  governor,  vetoed  both 
measures,  solely  on  the  grounds  of 
revenue  loss." 

"While  state  revenues  are  vital," 
declared  Miley,  "it  appears  such  a 


Postpone  Action 

( Continued  from  page  1 ) 
mittee  has  now  tentatively  set 
Wednesday,  the  day  after  election,  for 
consideration  of  the  proposed  legisla- 
tion which  would  bar  patrons  under 
18  from  certain  movies. 

Political  Overtones  Feared 

Opponents  have  expressed  the  view 
here  that  the  measure  could  become 
entangled  in  the  city's  election.  They 
prefer  to  have  the  censorship  bill  de- 
bated on  its  merits  rather  than  upon 
political  timeliness. 

McCarthy  Set 

( Continued  from  page  1 ) 
York  joint  legislative  committee  to 
study  the  publication  and  dissemina- 
tion of  offensive  and  obscene  material. 
Four  bills  sponsored  by  the  committee 
provide  for  licensing  of  New  York 
theatres,  to  classify  films  as  to  audi- 
ence suitability  and  to  regulate  film 
advertising. 

Twelve  Listed  to  Appear 

A  complete  listing  of  witnesses  to  be 
heard  at  the  first  session  was  released 
yesterday.  It  includes  the  following: 
Harry  Brandt,  Independent  Theatre 
Owners  Ass'n.;  Professor  Paul  Tappan, 
professor  of  sociology  and  lecturer  in 
law  at  New  York  University:  Sidney 
Schreiber,  Margaret  Twyman  and  Gor- 
don  White,    Motion   Picture  Ass'n.; 


Dallas  Housewife 

( Continued  from  page  1 ) 
a  Hollywood-type  premiere  of  the 
picture  in  her  home,  Mrs.  Hairston 
also  won  an  automobile,  mink  coat, 
diamond  bracelet  and  other  valuable 
prizes  by  guessing  their  retail  value. 
Millions  entered  the  contest. 

The  largest  room  in  Mrs.  Hairston's 
new  home'  in  Dallas  where  the  pre- 
miere will  take  place,  measures  9  x 
12.  Projection  engineers  now  are  try- 
ing to  figure  where  they'll  put  the 
CinemaScope  screen. 

'Tables'  Does  $38,900 

"Separate  Tables,"  United  Artists' 
film,  which  won  seven  Academy 
Award  nominations,  climbed  to  a  huge 
tenth  week  gross  of  $38,900  at  the  As- 
tor  and  Normandie  Theatres  here.  The 
Hecht-Hill-Lancaster  production  be- 
gins its  11th  week  at  these  showcases 
today. 

D.  John  Phillips,  Metropolitan  Motion 
Picture  Theatres  Ass'n. 

Also,  Mrs.  Jesse  Bader,  Protestant 
Film  Council;  Mrs.  Dean  Gray  Ed- 
wards, General  Federation  of  Women's 
Clubs;  Steve  D'Inzillo,  east  coast  coun- 
cil, motion  picture  studio  unions;  and 
Walter  Diehl,  IATSE. 

Representing  Theatre  Owners  of 
America  will  be  Gerald  Shea,  James- 
town Amusement  Co.,  and  Seymour 
Morris,  Schine  circuit. 


view  completely  disregards  the  justice 
of  the  matter,  the  industry's  despe- 
rate situation,  and  the  long-range  ob- 
jective of  encouraging  business  to 
stay  and  develop  in  New  York  State." 

Miley  "strongly  urged"  that  in  pre- 
paration of  the  governor's  budget 
"careful  consideration  be  given  to 
opportunities  for  revising  statutory 
fees  levied  by  the  motion  picture  divi- 
sion." 

Rockefeller  Estimate  $400,000 

Governor  Rockefeller's  recent 
budget  message  estimated  the  film 
tax  would  yield  $400,000  during  the 
fiscal  year  ending  Mar.  31,  and  esti- 
mated a  similar  figure  for  1959-60. 

To  meet  the  objection  that  fee 
changes  would  upset  the  budget,  the 
Marchi-Savarese  bill,  at  the  Com- 
merce Association's  suggestion,  had 
its  effective  date  delayed  to  Apr.  1, 
1960.  This  coincides  with  the  start 
of  a  new  fiscal  year. 

On  Jan.  28,  the  Commerce  Asso- 
ciation wrote  Hurd  a  letter  "sup- 
plementing" Miley's  and  "the  con- 
ference we  had  with  members  of  your 
staff  early  this  month."  Enactment  of 
the  bill  "would  go  a  long  way  toward 
removal  of  this  unfavorable  economic 
climate  now  faced  in  New  York  State 
by  this  sick  industry,"  adding  that  it 
would  also  help  at  the  exhibitor  level, 
where  "a  large  number  are  able  to 
stay  in  business  only  through  satura- 
tion bookings,"  it  was  pointed  out. 

Action   Termed  Unwarranted 

"The  most  substantial  deterrent  to 
saturation  booking  is  the  highly  un- 
warranted censorship  on  each  print," 
the  association  declared. 

The  letter  mentioned  that  the 
Adams  report,  submitted  with  the  first 
communication,  stated,  "The  greatest 
sufferers  in  the  hard-pressed  motion 
picture  industry,  at  the  exhibitor 
level,  are  all  four-wall  theatres  in 
smaller  communities  and  those  show- 
ing subsequent  run  pictures  in  larg- 
er communities.  It  also  has  been 
demonstrated  that  when  these  mar- 
ginal theatres  go  out  of  business  a 
drastic,  depressing  economic  effect  is 
clamped  on  the  entire  surrounding 
area." 

Figures  Submitted 

The  independent  distributor  "op- 
erating wholly  within  die  state  feels 
the  thrust  of  the  censorship  fee  with 
ever  greater  force  than  the  major 
firms  who  can  take  their  prints  else- 
where," the  Commerce  Association 
said,  adding  that  independents  feel  it 
"more  and  more  difficult"  to  remain 
in  business  in  New  York.  License  fee 
figures  for  prints  on  multiple  book- 
ings were  cited  here. 

The  adverse  effect  of  present  scales 
on  major  distributors  also  was  re- 
ported. 

MPAA  Quoted 

The  memorandum  listed  startling 
figures  on  die  declines  in  domestic 
revenue  of  MPAA  member  com- 
panies, gross  income  from  distribution 
in  New  York  State,  and  national  week- 
ly   picture-theatre  attendance. 


6 


Motion  Picture  Daily 


Thursday,  February  26 


National 
Pre -Selling 


"TIE  Who  Must  Die,"  that  ex- 
i  -I  traordinary  film  breaking  box 
office  records  at  the  Beekman  Thea- 
tre in  New  York,  is  reviewed  in  the 
March  issue  of  "Seventeen."  It  is  a 
gripping  drama  which  explores  the 
shattering  events  that  occur  when  the 
peasants  of  a  tiny  Greek  village  under 
Turkish  rule  receive  permission  to  put 
on  a  traditional  performance  of  the 
Passion  of  Jesus."  It  is  a  Kassler  film 
distributed  by  Film  Representatives. 
• 

"Black  Orchid"  made  a  favorable 
impression  on  "Life's"  editors,  accord- 
ing to  the  Feb.  23  issue.  They  see 
this  Paramount  film  as  a  loving  and 
sentimental  attempt  to  capture  the 
warmth  of  Italo-American  life,  a  mo- 
vie that  walks  in  the  steps  of  "Marty" 
and  "Rose  Tattoo."  It  is  a  story  of 
an  Italian  girl,  played  by  Sophia 
Loren,  who  comes  to  the  U.S.  and 
hungers  so  greedily  for  the  glittering 
things  that  her  husband  is  driven  first 
to  a  gangster's  life  and  then  to  a 
gangster  death.  When  later  she  falls 
humbly  in  love  with  an  ordinary  Ital- 
ian business  man  played  by  Anthony 
Quinn,  his  daughter,  jealous  of  her 
place  in  her  father's  life,  fights  her. 
e 

A  penetrating  article  on  Joanne 
Woodward  and  Paul  Newman,  writ- 
ten by  Kirtley  Baskette,  appears  in  the 
February  issue  of  "Redbook."  The 
article  traces  the  lives  of  these  two 
talented  performers  from  their  early 
childhood,  to  their  latest  film,  "Rally 
Round  the  Flag  Boys." 

• 

The  editor  of  "Photoplay,"  in  the 
March  issue  has  selected  five  new 
films  on  which  to  bestow  the  rating 
of  excellence.  They  are  "The  Jour- 
ney," 'Auntie  Mame,"  "The  Doctor's 
Dilemma,"  "Nine  Lives,"  and  "He 
Who  Must  Die." 

a 

"The  Mating  Call,"  the  comedy  of 
a  man  who  never  remembered  to  file 
an  income  tax  form,  and  his  vivacious 
daughter  played  by  Debbie  Reynolds, 
is  advertised  on  the  table  of  contents 
page  of  "Look's"  Feb.  13  issue. 
• 

"Never  Steal  Anything  Small,"  re- 
ports the  motion  picture  editor  of 
"Argosy"  in  the  March  issue,  was 
especially  written  for  the  screen  from 
a  Maxwell  Anderson  play,  and  should 
find  a  place  next  to  such  screen  greats 
as  "Oklahoma"  and  "Carousel." 
• 

"That  Jane  from  Maine"  received 
an  upbeat  review  in  the  March  issue 
of  "Good  Housekeeping."  It  is  the 
story  of  a  bouncing  young  widow 
whose  first  sale  in  her  new  lobster 
business  gets  off  to  a  bad  start.  Due 
to  negligence  on  the  part  of  railroad 
officials,  her  first  order  of  lobsters  is 
delivered  thoroughly  dead.  Doris  Day 
plays  the  widow,  Ernie  Kovacs  the 
railroad  official  and  Jack  Lemmon  the 
lawyer. 

Walter  Haas 


Claims  New  Bill  for  Ohio  Board 
Not  Censorship  'In  Usual  Sense' 

Special  to  THE  DAILY 
COLUMBUS,  O.,  Feb.  25.— "Objectionable"  motion  pictures  "won't  even 
be  presented  for  examination"  in  Ohio  if  his  censorship  bill  is  approved,  Sen. 


Robert  Shaw,  Republican,  Colufnb 
the  Senate  Judiciary  Committee. 

His  bill,  which  he  maintains  is  not 
censorship  in  the  usually-accepted 
sense,  would  set  up  a  board  of  five 
to  examine  films  for  "obscenity."  In- 
dicating that  he  is  unsure  about  its 
constitutional  grounds,  Sen.  Shaw  told 
the  committee,  "Get  the  bill  passed 
and  then  see  if  it  is  constitutional." 
Presumably  he  was  referring  to  a 
court  test. 

No   Bluenose,'  He  Says 

Shaw,  who  declared  he  is  not  a 
"bluenose,"  said  the  bill  would  bene- 
fit children,  particularly  those  whose 
parents  are  lax  in  discipline.  "I  don't 
see  how  the  film  industry  can  com- 
plain about  this  bill,"  said  Shaw, 
"It's  most  fair." 

Rev.  A.  W.  Wright,  pastor  of  the 
First  Presbyterian  Church,  Columbus, 
supported  the  bill,  saying  "movies  are 
getting  worse"  and  "the  film  industry 


predicted  at  the  initial  hearing  before 

should  clean  house."  He  said  "ob- 
scene" films  are  opposed  to  "christian 
conscience"  and  quoted  a  Columbus 
projectionist  who  said  "the  only  time 
we  do  business  is  when  we  have  a 
'whore'  picture."  He  said  the  state 
has  the  duty  to  "prejudge  what  films 
children  may  see." 

Hearing  on  March  3 

Mrs.  L.  N.  McConnell,  of  the  Ohio 
Child  Conservation  League,  said  a 
survey  of  284  individuals  in  48  Ohio 
cities  revealed  that  110  found  objec- 
tionable scenes  in  current  films,  while 
174  persons  reported  they  found  no 
objectionable  scenes.  Sen.  Eugene 
Sawicki,  Democrat,  Shaker  Heights, 
committee  chairman,  said  proponents 
of  the  O'Shaughnessy-Lynch  bill, 
which  sets  up  "adult"  and  "family" 
classifications  of  films,  would  be 
heard  at  7:30  P.M.  Tuesday,  March  3. 


British  Choose  2  for 
Argentine  Festival 

From   THE  DAILY  Bureau 

LONDON,  Feb.  23  (By  Air  Mail) 
—The  British  Film  Producers'  Asso- 
ciation has  nominated  Rank's  "A 
Night  To  Remember"  and  Associated 
British's  "I  Was  Monty's  Double"  as 
the  official  British  entries  at  the  Mar 
Del  Plata  Festival,  Argentina.  Regu- 
lations have  been  approved  by  the 
International  Federation  of  Film 
Producers  Association. 

B-L  Film  Invited 

British  Lion's  "Orders  to  Kill"  has 
been  invited  under  a  regulation  which 
allows  this  procedure  in  respect  of 
films  held  to  possess  "exceptional 
qualities." 

'Oscar'  Show  List  Grows 

HOLLYWOOD,  Feb.  25.-The  im- 
pressive array  of  top  talent  scheduled 
to  appear  on  the  annual  "Oscar"  show 
of  the  Academy  of  Motion  Picture 
Arts  and  Sciences,  April  6,  has  more 
than  passed  the  50  mark  with  the  addi- 
tion of  Ingrid  Bergman  and  Charlton 
Heston,  Jerry  Wald,  producer,  an- 
nounced today.  Some  of  the  biggest 
names  in  show  business  are  being 
woven  into  the  105-minute  extrava- 
ganza to  be  presented  at  Hollywood's 
RKO-Pantages  Theatre  and  broadcast 
by  the  combined  NBC  radio  and  tele- 
vision networks. 


Jay  T.  Reed  Dies 

SAN  DIEGO,  CaL,  Feb.  25.-Jay 
T.  Reed,  72,  one-time  president  of  the 
Academy  of  Motion  Picture  Arts  and 
Sciences,  who  retired  in  1940  follow- 
ing long  association  in  production  with 
Douglas  Fairbanks,  United  Artists, 
Paramount  and  Columbia  Pictures, 
died  here  late  last  week. 

Reed  entered  the  industry  in  Holly- 
wood in  1918. 


AIP  to  Hold  Meeting 
In  Las  Vegas  April  5-6 

From   THE  DAILY  Bureau 

HOLLYWOOD,  Feb.  25.-Ameri- 
can  International  Pictures  will  hold 
its  first  international  convention  in  Las 
Vegas  April  5  and  6,  following  the 
Variety  Club  convention  to  be  held 
there,  it  is  announced  by  James  H. 
Nicholson  and  Samuel  Z.  Arkoff. 

Nat  Cohen  of  Anglo  Amalgamated 
Film  Distributors,  which  distributes 
AIP  product  in  England  and  the  Unit- 
ed Kingdom;  Jerry  Solway  of  Canada, 
Henry  Sandberg  of  Scandinavia  and 
representatives  from  Australia,  France, 
Germany,  Italy  and  South  America 
will  attend,  in  addition  to  a  full  com- 
plement of  United  States  branch 
managers. 

Nicholson  and  Arkoff  will  leave 
here  tomorrow  to  show  the  first  print 
of  "Road  Racers"  to  circuit  officials 
and  independent  exhibitors. 

Sam  Goldstone  Dies 

Funeral  services  have  been  held 
here  for  Sam  Goldstone,  of  Famous 
Pictures  Film  Exchange,  who  died  on 
Sunday.  He  is  survived  by  his  wife, 
Rosine;  a  son,  Lawrence,  and  a  broth- 
er, Harry. 

Reopens  Conn.  House 

NEW  BRITAIN,  Conn.,  Feb.  25.- 
Edmund  Liszka,  of  West  Hartford,  has 
reopened  the  long-shuttered  Music 
Box  Theatre  here,  on  lease  from  the 
Falcon's  Nest,  local  fraternal  order.  He 
has  renamed  the  1,000-seat  house  the 
Falcon. 


'Fury'  Here  March  13 

Jerry  Wald's  production  of  William 
Faulkner's  novel,  "The  Sound  and  the 
Fury,"  will  begin  its  New  York  en- 
gagement March  13,  at  the  Paramount 
Theatre. 


Zabel,Lipp( 


( Continued  from  page  1 1 
$6,000,000  by  Scott  Radio,  wh] 
fers  the  new  program  of  dive 
tion  a  tax  shelter  from  $800,00"' 
million  dollars  for  the  next  thre| 

Scott  Radio,  or  Electrovisior 
will  henceforth  be  known 
divorced  itself  from  the  manuj 
of  radios  and  radio  equipment:: 
ter  a  diversification  program  1 
quiring  theatres  and  expansion  j 
electronic  field. 

The  theatre  properties  wl" 
now  controls  in  itself  repre, 
diversification  into  real  estate. 

The  Bank  of  America,  repi] 
will  act  as  stock  transfer  ag^ 
Scott  Radio.  The  number  oi 
shares  outstanding  are  1,956, 
the  hands  of  approximately 
stockholders.  There  are  3,1 
shares  authorized. 

Elected  to  Scott  Board 

Zabel  and  Lippert  were  also 
to  the  board  of  directors  of  S> 
gether  with  J.  H.  Maclntyre, 
picture  and  television  producer 
Fowler,  motion  picture  thea 
ecutive;  and  Sanford  I.  Druckc1 
president  and  director  of 
Walter  &  Hurry,  Inc. 

Zabel  has  been  associated  v 
motion  picture  industry  for  3. 
He  began  as  an  usher  at  tin. 
Chester  Theatre,  Los  Angeles', 
is  now  among  those  theatres 
his  supervision.  From  1926  t| 
he  worked  with  National  T 
rising  to  the  position  of  vice-p;« 
and  general  manager  with  sup 
over  660  theatres.  Since  1956,': 
been  an  independent  prodil 
motion  pictures.  The  executiij 
has  interests  in  real  estate" 
groves,  a  cattle  ranch  and  an 
ment  park. 

Lippert  a  Drive-in  Pione 

Lippert  has  been  active  in 
tion  picture  industry  for  32  ye 
is  president  of  Lippert  Pictur 
a  pioneer  in  the  drive-in 
business  and  owner  of  a  c 
theatres  in  the  Western  U.S. 
a  director  of  the  Houston- 
Corp.  and  other  companies 
presently  a  director  of  Mc 
Precision  Industries,  Inc. 


Claude  Caver  Deao\ 

DALLAS,  Feb.  25.-Funer 
ices  have  been  held  for  Clauds- 
ver,  73,  veteran  of  43  years  a 
hibitor,  most  recently  with  P 
Theatres  here,  who  died  Thu 
his  home. 

Carver  came  to  Dallas  3 
ago,  opening  the  old  Trinity  Til 
Oak  Cliff  and,  later,  the  Rita 
in  East  Dallas. 


'Heaven'  Bow  Set 

Franz  Werfel's  "Embezzle' 
en"  will  have  its  American 
in  Boston,  opening  at  the 
Theatre  on  Monday,  March 
film  is  being  released  by  I 
Rochemont  Associates.  It  \» 
duced  by  Rhombus  Produc 
Vienna  and  Rome. 


5.  NO.  38 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  FRIDAY,  FERRUARY  27,  1959 


TEN  CENTS 


earing  Here 

n  N.  Y.  Bills 
'Illegal', 
:>nstrosity' 

try  Spokesmen  Attack 
Censorship  Measures 

WARREN  G.  HARRIS 
nd  VINCENT  CANRY 

sed  legislation  providing  for 
using  of  New  York  theatres, 
sification  of  films  as  to  audi- 
tability  and  the  regulation  of 
;!ng  was  attacked  as  "illegal," 
;trosity,"  "stupid,"  and  "based 
i"  by  members  of  the  motion 
industry  at  an  all-day  hear- 
:he  bills  here  yesterday, 
rge  turnout  of  witnesses  and 
;d  spectators  forced  the  hear- 
ich  was  held  at  the  Roosevelt 
o  be  moved  from  a  small  con- 
room  to  a  much  larger  area 
after  a  luncheon  break.  The 
was  called  by  the  New  York 
•int  Legislative  Committee  to 
(Continued  on  page  4) 


Board  Meeting 
>  Heavy  Agenda 

rom  THE  DAILY  Bureau 

KINGTON,  Feb.  26.  -  More 
directors  and  executive  com- 
en  of  the  Theatre  Owners  of 
i  will  convene  at  2  P.M.  Sun- 
•  a  three-day  session  at  the 

yer  Hotel  here.  Included  on 
agenda  are  ACE,  Department 

|ce,  toll-TV,  Army-Navy  pre- 

j  film  company  stock  purchas- 
ojectionist  training,  extended 
(Continued  on  page  5) 


Will  Receive 
1  Chamber  Award 

Motion  Picture  Association  has 
lected  to  receive  the  sixth  an- 
nner  award  of  the  American- 
chamber  of  Commerce  and  In- 
it  was  announced  by  Nathan 
III,  president  of  the  Chamber. 
Jkials  and  motion  picture  stars 
"rung  the  film  industry  are  ex- 
ti  attend  the  Chamber's  an- 
mer,  which  will  take  place  on 
at  the  Biltmore  Hotel  here. 


Second  Public  Hearing 
Likely,  Says  Younglove 

Joseph  R.  Younglove,  chairman  of 
the  N.  Y.  State  Committee  which  con- 
ducted hearings  on  propo<sed  film 
censorship  legislation  here  yesterday, 
said  that  another  public  meeting  will 
be  held  pending  the  committee's  in- 
vestigation of  yesterday's  testimony. 

When  asked  to  pinpoint  the  date  of 
this  next  meeting,  Younglove  was 
noncommital,  stating  "I  don't  think 
anyone's  too  anxious  for  it,  do  you?" 


Approve  Transfer  of 
NTA  Stations  to  NT 

From   THE  DAILY  Bureau 

WASHINGTON,  Feb.  26.-The 
Federal  Communications  Commis- 
sion conditionally  approved  the  trans- 
fer of  National  Telefilm  Associates' 
radio  and  TV  stations  in  Newark  and 
Minneapolis  to  National  Theatres, 
Inc. 

This  is  another  essential  step  in 
the  acquisition  of  NTA  by  National 
Theatres. 

Involved  are  KMSP,  Channel  9,  in 
Minneapolis;  WNTA-TV,  Channel 
13,  in  Newark;  and  WNTA-AM  and 
FM  in  Newark.  National  Theatres  al- 
ready owns  WDAF  and  WDAF-TV 
in  Kansas  City,  acquired  recently  from 
the  Kansas  City  Star. 

In  approving  the  transfer  of  con- 
( Continued  on  page  2 ) 


Elect  New  Board  of  75 


New  Era  for  Loew's 
Looms;  Amity  Ahead 

Dissension  Eliminated  as  Vo«el 
Reports    Upturn    on    All  Fronts 

More  than  two  years  of  dissension  on  the  board  of  directors  of  Loew's,  Inc., 
and  contesting  for  control  of  the  company  came  to  a  halt  at  the  annual  meeting 
of  the  company's  stockholders  here  yesterday  with  the  election  of  15  manage- 
 "  ment  -  endorsed 

Creators,  Not  Stars 
Make  Successes'-Wyfer 


By  JAMES  D.  IVERS 

Financiers,  studio  heads  and  ex- 
hibitors make  a  serious  mistake  when 
they  assume  that  a  star  name  is  a 
guarantee  of  the  success  of  a  picture, 
William  Wyler  said  here  yesterday. 
The  director  of  MGM's  $15,000,000 
spectacular  "Ben  Hur"  is  on  his  way 
from  Rome,  where  he  spent  eleven 
months  shooting  the  picture,  to  Hol- 
lywood where  he  will  complete  the 
editing  and  scoring. 

He  observed  facetiously  that  he 
had  "found  a  new  way  to  travel— by 
boat  from  Rome  and  by  train  to 
Hollywood."  He  needed  the  time,  he 
said,  to  relax  and  catch  up  on  his 
(  Continued  on  page  2 ) 


directors  b  y 
more  than  four 
million  shares. 

The  new 
board  replaces 
one  of  19  mem- 
bers, which  un- 
til recently  in- 
cluded three 
dissidents,  one 
of  whom, 
Joseph  Tomlin- 
s  o  n,  elected 
himself   to  the 
board    a  year 
ago  through  cumulative  voting  and 
prior  to  that  had  waged  an  unsuccess- 
( Continued  on  page  3 ) 


Joseph  R.  Vogel 


REVIEW: 

The  Sound  and  the  Fury 

Wald — 20th-Fox — CinemaScope 

Once  again  producer  Jerry  Wald  has  gone  to  a  novel  by  William  Faulk- 
ner for  inspiration  for  a  sizzling  dramatic  film.  Like  last  year's  successful 
"The  Long,  Hot  Summer,"  (adapted  from  Faulkner's  "The  Hamlet"), 
"The  Sound  and  the  Fury"  is  a  strong  tale  of  tensions  in  a  modern-day 
Southern  household  that  erupt  under  the  strain  of  crisis.  Like  the  pre- 
vious film,  too,  this  new  one  keeps  the  audience  gripped  by  what  is  hap- 
pening and  anxious  to  find  out  how  things  will  be  resolved. 

A  whole  gallery  of  intriguing  people  comes  alive  in  the  process,  thanks 
to  the  emphasis  on  characterization  in  the  script  of  Irving  Ravetch  and 
Harriet  Frank,  Jr.  and  the  direction  of  Martin  Ritt.  All  these  talents 
assisted  Wald  in  making  "The  Long,  Hot  Summer,"  and  they  have 
worked  the  same  kind  of  magic  here  equally  well. 

One  of  the  stars  of  "The  Sound  and  the  Fury,"  Joanne  Woodward, 
was  in  the  earlier  picture,  and  she  appears  this  time  with  Yul  Brynner, 
one  of  the  top  marquee  draws  of  today.  Others  in  a  cast  of  high-powered 
(Continued  on  page  5) 


All  Officers  of  Loew's 
Are  Re-Elected 

All  officers  of  Loew's,  headed  by 
Joseph  R.  Vogel,  president,  and 
George  L.  Killion,  chairman,  were 
reelected  by  the  company's  new 
board  of  15  members  following  the 
annual  meeting  of  stockholders  yes- 
terday. 

Other  officers  are  Sol  Siegel,  Rob- 
(Continued  on  page  3) 

Nine  4U'  Directors  Up 
For  Re-Election  at  Meet 

Election  of  nine  directors  will  be 
the  principal  business  before  stock- 
holders of  Universal  Pictures  at  the 
annual  meeting  March  11  at  companv 
offices  here. 

The  nine  directors  will  hold  office 
until  the  annual  meeting  in  1960. 
Nominees  are  N.  J.  Blumberg,  Preston 
Davie,  Albert  A.  Garthwaite,  John  J. 
O'Connor,  Milton  R.  Rackmil,  Budd 
Rogers,  Daniel  M.  Sheaffer,  Harold  I. 
Thorp  and  Samuel  H.  Vallance.  All 
nominees  are  presently  on  the  board. 


2 


Motion  Picture  Daily 


Friday,  February  2' 


PERSONAL 
MENTION 


HERBERT  L.  GOLDEN,  United 
Artists  vice-president  in  charge 
of  operations  and  president  of  Unit- 
ed Artists  Television,  left  New  York 
yesterday  for  Hollywood. 

• 

Luigi  Luraschi,  head  of  the  inter- 
national department  at  the  Paramount 
studios,  will  return  to  New  York  on 
Sunday  from  Africa  by  way  of  Paris. 
• 

Edward  L.  Hyman,  vice-president 
of  American  Broadcasting-Paramount 
Theatres,  and  Bernard  Levy,  his  as- 
sistant, are  in  Phoenix,  Ariz.,  from 
New  York. 

• 

Carlo  Ponti,  producer,  will  return 
to  New  York  today  from  Hollywood, 
and  will  leave  here  tomorrow  for 
Paris. 

• 

Fredric  March  and  his  wife, 
Florence  Eldridge,  will  leave  here 
tomorrow  for  Jamaica,  B.W.I.,  via 
B.O.A.C. 

• 

George  Lynch,  film  buyer  for  the 
Schine  Circuit,  will  leave  Gloversville, 
N.  Y.,  at  the  weekend  for  Miami 
Beach. 

• 

Harold  Hecht,  producer,  has  re- 
turned to  New  York  from  Europe. 

Joseph  Hazen,  partner  of  producer 
Hal  Wallis,  returned  to  New  York 
yesterday  from  Hollywood. 

WGA  Pay  Demand  OK'd 

HOLLYWOOD,  Feb.  26.  -  Mem- 
bership of  screen  branch  of  the  Writ- 
ers Guild  of  America,  West,  has  un- 
animously approved  the  new  con- 
tract demands  to  be  made  on  the  ma- 
jor and  independent  producers  in 
negotiations  expected  to  start  next 
month.  May  15  is  the  expiration  date 
of  the  old  contract. 


Ray  Gallagher 


Announcement 

Ray  Gallagher,  advertising  director 
of  Quigley  Publications],  has  been 
appointed  to  the  office  of  vice-presi- 
dent of  Quigley 
P  u  b  1  i  s  hing 
Company,  Inc. 
Gallagher, 
who  had  been 
a  d  v  e  r  t  i  sing 
manager  of  Mo- 
tion  Picture 
Herald,  was 
named  advertis- 
ing director  of 
Quigley  Pub- 
lications in  Sep- 
tember, 1956. 
He  has  long 
been  widely 
known  and  highly  regarded  in  the 
motion  picture  trade  publication  field. 

Prior  to  entering  film  journalism 
he  was  experienced  in  film  distribu- 
tion, including  branch  management. 


'Creators'  Lauded 

( Continued  from  page  1 ) 
reading   after  concentrating   on  the 
production  for  so  long. 

"People  don't  go  to  see  stars,  they 
go  to  see  pictures.  That  is  proven  by 
the  fact  that  certain  pictures  are  suc- 
cessful, while  others,  with  the  same 
names,  are  failures,"  Wyler  declared. 

"The  men  who  back  production, 
Wall  Street  people,  bankers  and  stu- 
dio heads,  are  being  ridiculous  when 
they  accept  the  fact  of  a  star  name 
or  a  star's  choice  of  a  story  instead 
of  paying  attention  to  the  picture- 
makers,  who  have  far  more  to  do 
with  the  success  or  failure  of  a  pic- 
ture," he  continued.  The  picture- 
makers  he  defined  as  the  creative  ele- 
ment—the writer,  director,  producer, 
or  the  man  who  combines  all  three 
talents.  The  reputation  of  these  peo- 
ple as  creative  artists,  he  declared, 
should  be  the  guide  post  by  which 
a  financial  investment  in  production 
should  be  made. 

The  salaries  and  shares  of  the  prof- 
its often  given  today  to  stars  on  the 
strength  of  their  names  alone  are 
unreasonable  and  harmful  to  the  in- 
dustry, he  said,  commenting  wryly, 
"They'll  love  me  in  Hollywood  for 
this." 

The  veteran  director  criticized  ex- 
hibitors for  helping  to  extend  the 
folly  by  insisting  on  buying  pictures 
only  on  the  basis  of  the  cast  names. 

"Ben  Hur,"  now  estimated  at  a 
final  cost  of  nearly  $15,000,000 
would  have  cost  half  as  much  again 
if  made  entirely  in  Hollywood,  Wyler 
said.  He  praised  the  technical  excel- 
lence of  the  facilities  in  Italy  gen- 
erally and  at  the  Cinecitta  studio 
where  the  picture  was  made. 

His  prediction  for  the  success  of 
the  picture  was,  "I  expect  to  retire 
on  a  very  good  annuity  from  it." 


Orders  for  'Anne  Frank' 
Seats  Come  from  Abroad 

Mail  orders  have  been  received  by 
the  RKO  Palace  Theatre  here  from 
Tokyo,  Paris,  London  and  Madrid  in 
response  to  the  initial  ad  on  George 
Stevens'  "The  Diary  of  Anne  Frank." 

A  special  arrangement,  whereby 
European  and  Oriental  visitors  to 
New  York  could  purchase  seats  for 
the  "Anne  Frank"  Palace  engage- 
ment was  set  up  to  allow  for  the  re- 
strictions on  currency  leaving  foreign 
countries.  Since  orders  for  the  Pal- 
ace are  only  acceptable  when  pur- 
chased in  dollars,  the  Palace  specified 
that  purchasers  responding  to  the  ads 
in  the  New  York  Times  International 
edition  and  the  Paris  Herald  Tribune 
could  reserve  seats  which  would  be 
held  for  them  up  until  five  days  prior 
to  the  performance  requested. 

The  responses  to  the  ad  have  come 
from  persons  in  the  Orient  and  in 
Europe  who  plan  to  visit  the  United 
States  during  the  peak  tourist  months 
of  May  and  June.  Theatre  officials 
noted  that  it  was  quite  an  ordinary 
practice  for  foreign  visitors  to  send 
mail  orders  for  legitimate  theatre  at- 
tractions, but  that  no  such  advance 
reaction  had  ever  been  accorded  a 
motion  picture  opening. 


Pappas  Is  Appoint* 


Approve  Transfer 

( Continued  from  page  1 ) 
trol,  the  FCC  laid  down  two  condi- 
tions. First,  it  said,  the  transfer  was 
contingent  on  the  outcome  of  the 
pending  government  anti-trust  suit 
against  NTA  and  other  television 
film  distributors.  Presumably,  a  court 
decision  against  the  distributors  could 
lead  the  FCC  to  reexamine  the 
licenses  of  any  companies  involved. 

Secondly,  it  said,  the  approval  was 
conditioned  on  whatever  action  the 
Commission  itself  might  take  on  its 
pending  network  study.  This  could 
conceivably  lead  to  tight  individual 
ownership  limits  on  TV  stations. 

Commissioner  Bartley  dissented 
from  the  FCC  approval. 


Equip  60  for  Emergo 

Over  60  theatres  in  the  New  York 
metropolitan  area  are  being  equipped 
for  the  new  "Emergo"  process  being 
used  in  conjunction  with  Allied  Art- 
ists' "House  on  Haunted  Hill."  The 
picture  will  open  at  the  neighborhood 
theatres,  including  those  in  the  RKO, 
Skouras,  Century,  Randforce  and  Tri- 
angle circuits  on  Wednesday,  March 
11.  Co-feature  will  be  AA's  "Legion 
of  the  Doomed." 


Thomas    A.    Pappas  (right), 
elected  member  of  the  20th  C( 
Fox    board    of   directors,  has! 
named  by  president  Spyros  P. 
ras  to  the  executive  committee 
board.    The    committee,    a  i 
group  comprised  of  members 
board,  functions  when  the  bi 
not  in  session.  Other  members 
committee     are     Skouras,  V 
Michel,    B.    Earl  Puckett, 
Lehman,  Robert  Clarkson  and 
Chester. 


AB-PJ  Buys  Intern 
Australian  TV  Staff 

American  Broadcasting-Par; 
Theatres  has  purchased  a  mino 
terest  in  The  News  Limited  rj 
tralia,  principal  owner  of  tel 
station  NWS  in  Adelaide,  it  vs  j 
nounced  jointly  yesterday  by  L  i 
H.  Goldenson,  AB-PT  preside] 
K.  R.  Murdoch,  publisher  ci 
News  Limited. 

The  News  Limited  is  the 
company  for  several  subsidiai  j 
the  newspaper  and  magazine  p 
ing  and  radio  broadcasting  ft 
well  as  television.  NWS-TV,  If  * 
last  October,  will  go  on  the  I  ^ 
this  year. 

'Greere'  Next  at  Ha 

M-G-M's  "Green  Mansions,1! 
ring  Audrev  Hepburn  and  A- 
IVrk  ins,  has  been  selected 
Easter  film  attraction  at  Rad: 
Music  Hall,  Russell  V.  D( 
president  of  the  theatre,  ami; 
yesterday. 

The  picture  will  open  follow ' 
current  film,  "The  Journey." 


J 


Farnol  to  New  Quarters 

Moving  operations  having  been 
then  completed,  the  Lynn  Farnol 
Group  on  Monday  will  be  functioning 
at  its  new  offices  in  the  Associated 
Press  Building,  50  Rockefeller  Plaza. 


NEW  YORK  THEA 


i — RADIO  CITY  MUSIC  HAL 

Rockefeller  Center  •  Ci  6-4600 

DEBORAH  KERR  •  YUL  BRYN 

in  ANAT0LE  LITVAK'S  Productio 

"THE  JOURNEY" 

From  M-G-M  in  METROCOLOR 
and  GALA  NEW  STAGE  SPECTACL I 


Years  of  skilled 
Craftsmanship  in 
Feature  Trailer 
Production... 

available  for  your 

SPECIAL 
ANNOUNCEMENT  FILMS 

Custom  Produced 
hy  the  hand  of  experwnce/ 

NATIONAL  SCREEN  SERVICE 

TOPS  //V  Tf=tA/i-£f7S 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherw'n  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  i 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman, 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington.  J.  A.  Otten,  National  Press  Clut 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Ed'tor;  William  Pay.  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Ec 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  \i 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publ  caticns:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  time 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  da  ly  as  a  part  of  Motion  Picture  Dailv;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  a 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  S6  in  the  Americas  and  $12  foreign.  Single  ccf 


|f,  February  27,  1959 


Motion  Picture  Daily 


3 


ew's  Studying 
Mansion:  Yogel 


w's,  Inc.,  is  actively  studying 
f  ways"  of  increasing  the  "scale 
of  the  company,  and  has 
iny  conversations  on  the  sub- 
eph  R.  Vogel,  president,  said 
ay  in  reply  to  a  question  put 
by  a  stockholder  at  the  corn- 
annual  meeting, 
tockholder  wanted  to  know 
eration  is  being  given  by  the 
to  acquisitions  of  other  com- 
or  mergers.  Vogel,  replying  in 
Srmative,  noted  that  directors 
build  up  the  company's  cash 

)ueried  on  Ad  Budget 

dier  stockholder  wanted  to 
vhat  Loew's  advertising-promo- 

cpenses  were  by  comparison 
[jecent  years.  Robert  O'Brien, 
r,  replied  that  the  budget  for 

ncluding  salaries,  was  $5,292,- 
against  $6,317,000  for  1957. 

:ar  it  is  $4,800,000,  of  which 

S600,000   is  for  salaries,  art 

:tc. 

ring  to  another  question,  Vo- 
Continental  Oil  of  Cali- 
does  not  have  drilling  rights 
oil  on  the  Culver  City  studio 
but  added  a  deal  is  ex- 
to  be  closed  in  about  three 

Jering  another  stockholder,  he 
liam  Wyler  will  receive  "a 
i?rcentage"  of  "Ben  Hur"  earn- 
the  remainder  is  the  com- 


New  Era  for  Loew's  Looms;  Amity  Ahead 


ers  Reelected 

Continued  from  page  1 ) 
rien,  Benjamin  Melniker,  Ben- 
Thau,  E.  J.  Mannix,  Joseph 
vice-presidents;  Joseph  Mac- 
retary;  Irving  Greenfield,  as- 
secretary;  William  Harrison, 
Her  and  assistant  treasurer; 
ttenberg,  assistant  secretary; 
hadler  and  Jason  Rabinovitz, 
treasurers, 
min  Thau,  vice-president,  had 
ontract  as  administrative  as- 
approved  by  the  board.  He 
tinue  to  work  in  close  asso- 
with  Sol  Siegel,  production 

Idition,  all  members  of  the 
V  s  executive  committee  were 

a. 


et'  Theatre  Bow 
Goes  to  Dallas 


Special  to  THE  DAILY 

AS,  Feb.  26.  -  Following 
gUl  *ouncement  that  Mrs.  Opal 
of  this  city  has  won  the  na- 
>ntest  placing  the  world  pre- 
Columbia  Pictures'  "Gidget" 
ome  on  March  17,  Interstate 
asked  for  the  first  theatre 
of  the  CinemaScope  feature 
c<  d  it  for  the  Palace  Theatre 
March  19. 

day's  Dallas  Morning  News 
b  victory  of  the  Dallas  woman 
:g ;  news,  with  picture. 


( Continued  from  page  1 ) 
ful  proxy  contest  to  seize  control  of 
the  board.  Liquidation  of  Loew's- 
MGM  was  widely  regarded  through- 
out the  industry  as  one  of  the  goals  of 
Tomlinson  and  his  supporters. 

Election  of  the  new  board  promises 
a  normal  basis  for  operation  of  the 
company  which  will  be  separated 
from  Loew's  Theatres  formally  on 
March  12. 

Joseph  R.  Vogel,  president,  told 
the  stockholders  again  that  all  de- 
partments of  the  company  are  now 
operating  on  a  profitable  basis  and 
that  consolidated  net  earnings  for  the 
first  six  months  of  the  current  fiscal 
year  which  will  end  on  March  12  will 
be  in  excess  of  $5,000,000,  or  about 
$1  per  share,  compared  with  10  cents 
per  share  for  the  corresponding  pe- 
riod a  year  ago.  Prospects  for  the  re- 
mainder of  this  fiscal  year  indicate  it 
will  be  the  best  in  the  past  10  years 
for  the  company. 

Points  to  Academy  Awards 

He  noted  with  pride  the  company's 
24  nominations  for  seven  pictures  for 
1958  Academy  Awards,  emphasizing 
that  it  comes  at  a  time  when  the  com- 
pany's production  operations  have 
been  returned  to  the  black  after  a 
period  of  heavy  losses. 

Vogel  told  the  meeting  that  al- 
though at  a  cost  of  nearly  $15  mil- 
lions, which  is  about  $1  million  over 
budget,  "Ben  Hur"  will  prove  a  valu- 
able long  term  investment  which  will 
be  reflected  in  company  earnings  for 
many  years  to  come.  He  cited  Para- 
mount's  experience  to  date  with  "The 
Ten  Commandments,"  which  he  said 
has  grossed  about  $50  millions  and 
will  continue  to  produce  earnings  for 
a  long  time.  "Ben  Hur,"  which  he  said 
will  have  its  premiere  late  this  year, 
will  do  "at  least  as  well." 

It  was  patently  a  far  different  story 
than  Loew's  stockholders  heard  at 
their  turbulent  annual  meeting  a  year 
ago  and  it  evoked  repeated  praise 
of  Vogel,  the  board  and  management 
from  stockholders  present  at  yester- 
day's meeting,  which  lasted  about  two 
and  one-half  hours  and  was  attended 
by  several  hundred  shareholders  who 
occupied  most  of  the  orchestra  in 
Loew's  72d  Street  Theatre  where  the 
meeting  was  held. 

Modest  Regarding  'Accolades' 

The  compliments  to  management 
became  so  numerous  that  Vogel  sev- 
eral times  reminded  the  shareholders 
that  he  and  other  company  officers 
were  there  to  answer  questions,  not 
to  listen  to  compliments.  At  one  point 
before  recognizing  a  speaker,  Vogel 
asked  if  it  was  his  intention  to  give 
management  "another  accolade"  or 
to  seek  information,  adding  that  if  it 
was  the  former  he  would  prefer  to 
save  time  by  not  hearing  it. 

The  strong  turnout  was  surprising 
in  view  of  the  fact  that  the  stock- 
holders had  attended  a  special  meet- 
ing at  the  same  place  on  Tuesday  at 
which  they  voted  overwhelmingly  for 
management's  proposal  to  end  the 
cumulative  voting  system  in  the  elec- 
tion of  company  directors  as  a  means 


of  avoiding  further  strife  and  distrac- 
tion on  the  board  and  within  the 
company. 

Voting  yesterday  on  the  straight  bal- 
lot method,  the  shareholders  elected 
the  following  to  the  board:  Ellsworth 
C.  Alvord,  Omar  N.  Bradley,  Bennett 
Cerf,  Nathan  Cummings,  Ira  Cuilden, 
George  L.  Killion,  J.  Howard  Mc- 
Grath,  Benjamin  Melniker,  Robert  H. 
O'Brien,  William  A.  Parker,  Philip 
A.  Roth,  Charles  H.  Silver,  John  I. 
Snyder,  Jr.,  John  L.  Sullivan  and 
Vogel. 

Two  Gilberts  Heard 

Expressions  of  criticism  and  opposi- 
tion were  dominated  by  Mrs.  Wilma 
Soss,  president  of  the  Association  of 
Women  Shareholders,  and  John  Gil- 
bert, professional  stockholder,  who 
with  a  brother,  Louis,  reportedly  at- 
tends more  than  200  company  stock- 
holder meetings  annually.  Both  pro- 
posed adjournment  of  yesterday's 
meeting  at  the  outset,  on  the  grounds 
that  the  proxy  statement  had  provided 
stockholders  with  incomplete  informa- 
tion on  several  of  the  directors.  They 
singled  out  Nathan  Cummings,  larg- 
est individual  stockholder  in  Loew's, 
because  three  years  ago  as  head  of 
United  Dye  and  Chemical,  he  had 
sold  control  of  Bon  Ami  to  Alexander 
Guterma,  currently  facing  S.E.C. 
charges. 

Mrs.  Soss  charged  that  Cummings 
is   "interested  in  capital   gains,  not 


dividends,"  and  insisted  on  knowing 
whether  he  intended  to  retain  his 
Loew's  holdings  or  dispose  of  them. 

Vogel,  who  said  he  had  requested 
Cummings,  in  the  interest  of  time- 
saving,  not  to  speak  at  the  meeting, 
said  he  had  asked  Cummings  and  had 
been  told  he  has  no  intention  at  this 
time  of  selling.  Vogel  added  that,  if 
two  years  or  so  from  now  Cummings 
for  any  reason  disapproved  of  the 
company's  policies,  management  or 
prospects,  lie  might  sell  his  stock,  "as 
any  other  stockholder  might." 

Mrs.  Soss  and  Gilbert  refused  to 
be  placated  over  Cummings'  silence 
and  insisted  they  wanted  the  "record 
to  show  that  lie  refused  to  answer 
their  questions." 

Cummings  Answers 

Cummings  eventually  went  to  a 
microphone  and  said,  "I  have  great 
confidence  in  this  company  and  its 
management.  This  is  a  great  team. 
Please,  let  them  run  their  business. 
Don't  interfere  with  them." 

Another  stockholder  arose  to  criti- 
cize Mrs.  Soss  and  Gilbert  as  "two 
people  who  have  been  dominating 
this  meeting  and  thereby  preventing 
constructive  shareholders  from  taking 
the  floor  to  elicit  useful  information." 
He  said  their  manner  of  "insulting 
those  who  have  done  such  a  magnifi- 
cent job  for  this  company"  reminded 
him  of  the  way  Communist  minorities 
(Continued  on  page  5) 


seventeen 

magazine  readers'  award 

Picture  of  the  )/ear  1Q58 


THE  BRIDGE  ON  THE  RIVER  KWAI 

A  Sam  Spiegel  Production  •  Released  by  Columbia  Pictures 

SELECTED  BY  SEVENTEEN  READERS 
FROM  THE  MAQAZINE'S  1958  PICTURES  OF  THE  MONTH 


4 


Motion  Picture  Daily 


Friday,  February  2' 


Blasted  as  'Illegal, '  'Monstrosity 


N.  Y.  Bills 

Compo's  Brief 
Calls  Present 
Laws  Ample 

(Continued  from  page  1) 
Study  the  Publication  and  Dissemina- 
tion of  Offensive  and  Obscene  Mate- 
rial, which  has  sponsored  the  bills. 

On  behalf  of  the  membership  of 
the  Council  of  Motion  Picture  Or- 
ganizations, information  director 
Charles  E.  McCarthy  submitted  a 
brief  which  described  the  four  pro- 
posed bills  as  a  "legislative  monstros- 
ity at  the  expense  not  only  of  an 
honorable  industry,  but  also  at  the 
expense  of  the  people  of  the  State  of 
New  York." 

Inserted  in  Record 

The  brief,  which  was  inserted  into 
the  record,  argues  that  since  there 
are  ample  laws  already  on  the  statute 
books  for  the  punishment  of  obscen- 
ity, there  is  no  logical  ground  for  tire 
passage  of  additional  acts  in  New 
York  State.  It  was  pointed  out  that 
the  industry  not  only  has  its  own  Pro- 
duction and  Advertising  Code,  but 
also  is  under  the  "supervision"  of  a 
vast  "apparatus"  of  organizations 
such  as  the  Legion  of  Decency,  the 
General  Federation  of  Women's 
Clubs,  the  Protestant  Motion  Picture 
Council,  etc. 

In  regard  to  the  proposed  bill  to 
license  motion  picture  theatres  in 
New  York,  it  is  argued  by  Compo  that 
a  $10  license  fee,  though  "apparently 
not  designed  as  a  revenue  measure," 
would  nonetheless  be  "a  pecuniary 
burden  to  theatres,  which  are  already 
paying  more  than  17  different  forms 
of  taxes  to  city  and  state." 

The  licensing  act,  furthermore,  is 
held  by  Compo,  to  "hamstring"  the 
theatre  owner  and  to  be  "a  means  of 
intimidation  as  to  the  manner  in 
which  he  operates  his  theatre."  This 
act  would  order  suspension  or  revo- 
cation of  a  theatre's  license  if  the 
theatre  exhibited  a  film  which  does 
not  have  a  state  seal  from  the  Motion 
Picture  Division  of  the  N.  Y.  State 
Education  Department. 

Theatre  Managers  Praised 

Under  this  act,  theatre  licenses 
could  also  be  suspended  for  the  use 
or  display  of  obscene  advertising  ma- 
terial. Compo  argues  that  there  is 
"ample  law  against  obscenity  already 
on  the  statute  books,"  and  if  there  is 
obscenity,  "these  laws  should  be 
used."  It  was  also  pointed  out  to  the 
Committee  that  in  states  not  subject 
to  censorship,  theatre  managers  are 
almost  always  more  careful  in  the 
choice  of  their  attractions  and  how 
they  are  advertised. 

The  reason  for  this,  the  brief  states, 
is  that  "responsibility  breeds  greater 
care,"  whereas  "the  usurpation  of  re- 
sponsibility by  a  higher  authority  per- 
suades the  manager  to  perform  a  rou- 


tine job  and  to  let  diings  happen  that 
in  his  own  judgment  he  would  have 
prevented." 

Apart  from  the  burden  which  the 
licensing  law  would  place  on  the 
theatre  owner,  the  brief  continued, 
it  is  "a  blow  at  local  government," 
since  it  would  remove  "from  the 
municipality  and  give  to  the  state  the 
power  of  life  or  death  over  a  local 
business." 

Expense  Seen  Too  Great 

As  for  the  classification  of  films  into 
various  audience  categories,  Compo 
feels  that  theatre  owners  would  be 
unable  to  bear  the  financial  burden 
of  advertising  them  to  the  public. 
Many  theatres  now  only  list  their 
name  and  attraction  in  newspapers, 
and  would  be  unable  to  pay  for  list- 
ing of  classifications,  it  is  pointed  out. 

The  Compo  brief  was  delivered 
relatively  late  in  yesterday's  all  clay 
hearing,  which  started  off  with  a  sum- 
mation of  the  Committee's  case  by 
its  counsel,  James  A.  Fitzpatrick.  In 
addition  to  the  latter,  Committee 
members  who  participated  throughout 
the  day  were  chairman  Joseph  R. 
Younglove  and  Senator  Harold  A. 
Jerry. 

Hanging  on  the  wall  before  which 
the  committee  was  seated  were  a 
series  of  posters  for  the  films  "Juve- 
nile Jungle"  and  "Young  and  Wild." 
Art  for  both  of  these  Republic  re- 
leases depicted  girls  in  varying  stages 
of  undress,  leather-jacketed  hoodlums 
and  weapons  of  assault.  Fitzpatrick 
said  that  this  was  the  type  of  adver- 
tising which  troubled  the  Committee, 
adding  that  he  had  also  seen  the  pic- 
tures themselves,  which  depicted 
muggings,  assaults,  and  characters  in 
tight  clothing.  Fitzpatrick  admitted 
that  this  was  "not  the  best  product  of 
a  responsible  industry,  but  enough  of 
a  reason  for  us  to  be  interested." 
Brandt  First  for  Industry 

First  industry  representative  to  tes- 
tify was  Harry  Brandt,  president  of 
the  Independent  Theatre  Owners  As- 
sociation. Of  the  four  bills  under  con- 
sideration, the  "most  objectionable" 
from  the  viewpoint  of  exhibitors  is 
that  which  provides  for  licensing 
theatres,  Brandt  told  the  Committee. 
While  it  is  not  designed  to  provide 
the  state  with  increased  revenue  there 
is  danger  that  it  could  become  used 
for  that  as  enforcement  of  the  bill 
would  require  employment  by  the 
state  of  many  more  clerks,  investiga- 
tors, censors,  and  other  personnel,  he 
added. 

Brandt  also  expressed  opposition  to 
the  other  bills  one  by  one.  "If  the 
measures  are  enacted,"  he  warned, 
"they  will  be  fought  through  the 
courts  to  prove  their  illegality." 
White  Poses  Question 

Gordon  S.  White,  director  of  the 
Motion  Picture  Association's  Advertis- 
ing Code  Administration,  asked  the 
committee  members  present  why  they 
felt  it  necessary  to  extend  the  scope 
of  the  present  state  censorship  law, 
which  covers  advertising  by  poster, 
banners,  "and  other  similar  advertis- 


ing matter"  to  "newspapers  or  other 
advertising." 

There  are  "safeguards  enough 
now,"  he  said,  citing  the  MPAA's  Ad- 
vertising Code  which  "has  applied 
stricter  standards  to  our  advertising 
than  the  courts  have  allowed  censor 
boards  to  apply  to  pictures."  In  addi- 
tion, he  said,  newspapers  apply  their 
own  standards  to  advertising. 

Cites  Several  Ads 

White  also  took  exception  to  the 
amendment  which  would  penalize  a 
theatre  for  using  stills  to  advertise  a 
picture  if  those  stills  did  not  represent 
an  actual  scene  in  the  picture.  He 
submitted  examples  of  art  work  for 
"The  Mating  Game,"  "Separate 
Tables"  and  "The  Matchmaker,"  ob- 
viously not  taken  from  the  pictures 
but  still  reflecting  "a  general  impres- 
sion of  the  picture"  being  advertised. 

The  MPAA  ad  chief  was  particular- 
ly scathing  in  his  denunciation  of  the 
proposal  to  add  the  word  "disgusting" 
to  the  list  of  unacceptable  character- 
istics of  film  advertising.  "Disgusting 
to  whom?"  he  asked,  and  added, 

"Can  anybody  think  that  courts 
which  have  found  such  words  as  'sac- 
rilegious' and  'immoral'  too  indefi- 
nite of  meaning  to  be  enforceable, 
would  ever  support  the  application  of 
a  ban  on  ads  called  simply  'disgust- 
ing'." 

Schreiber  Asks  More  Time 

Sidney  Schreiber,  general  attorney 
and  secretary  of  the  MPAA,  told  the 
committee  that  he  felt  that  it  had  not 
given  the  industry  enough  time  to 
study  the  film  classification  bill  be- 
fore the  hearings— less  than  10  days. 

He  suggested  that  the  state  already 
has  the  power  to  seek  and  get  an  in- 
junction against  the  use  of  indecent 
ads. 

Also  testifying  at  the  hearing  were 
a  number  of  other  prominent  indus- 
tryites  and  laymen.  Highlights  of 
their  comments  follow: 

Mrs.  Jesse  Bader,  national  chair- 
man, Protestant  Motion  Picture  Coun- 
cil: "Censorship  is  not  a  cure  for  the 
problems  before  the  state.  New  York's 
juvenile  crime  record  is  no  worse  than 
the  45  other  states  that  don't  have 
censorship." 

Sees  'Sex'  Overplayed 

J.  Cox  O'Brien,  representing  the 
N.  Y.  State  Catholic  Welfare  Com- 
mittee: "I  support  the  Committee  and 
the  purpose  of  its  proposals."  O'Brien 
was  deeply  concerned  about  film  ad- 
vertising "which  relates  primarily  to 
sex." 

Mrs.  Dean  Gray  Edwards,  General 
Federation  of  Women's  Clubs:  "At 
present,  there  is  no  lack  of  informa- 
tion for  parents  who  might  wish  to 
know  if  a  picture  is  desirable  for  their 
family  or  not.  Audience  classifications 
on  the  part  of  the  state  would  only 
stir  up  the  curiosity  of  youngsters." 

Professor  Paul  Tappan,  professor 
of  sociology,  New  York  University: 
"I  know  of  no  evidence  proving  that 
motion  pictures  have  an  undesirable 
effect  upon  audiences.  Furthermore,  I 
have  never  encountered  a  person  of 


Objectors  Fe 
'Hamstringii] 
Of  Exhibito 


normal  mentality  or  emotions  tli 
been  lead  astray  by  a  movie." 

Steve  d'lnzillo,  East  Coast  Q 
of  Motion  Picture  Studio  U 
"Why  is  the  motion  picture  in 
constantly  singled  out  by  legi; 
in  contrast  to  publishers  and  the 
petitive  industry  of  television? 

Ephraim  London,  counsel, 
York  Civil  Liberties  Union:  "V 
pose  these  bills,  not  only  b 
their  purpose  is  to  extend  stati 
eminent  interference  with  motif 
cures  and  the  business  of  exh 
them,  but  becaues  the  bills 
ignorance  of  the  decisions  a 
United  States  Supreme  Court  a 
velopments  of  the  law  during  tl 
11  years. 

Father  Albert  Salmon,  ch 
Veterans  of  Foreign  Wars, 
Placid,  N.  Y.:  "Motion  pictur 
not  all  to  blame,  but  one  of 
things  which  influence  us.  The 
however,  a  passive  form  of  \ 
trination,  and  one  doesn't  hi' 
know  how  to  read  to  be  influen 
them." 

Defended  by  Dr.  Pesce 

Dr.  Louis  Pesce,  head  of  M 
tion  picture  division  of  the  Ne\  j 
State  Education  Department: 
films  classification  plan  is  wc 
because  it  does  not  actually  p 
children  from  attending  any  pic 

Margaret  G.  Twyman,  dire< 
Community  Relations,  MPAA: 
of  my  studies  on  this  subjec 
the  years,  there  are  two  thing; 
out  as  consistently  throughou 
of  them  is  the  conclusion  tha  1 
nile  delinquency  comes  fron 
complex  causes  .  .  .  never  frc 
cause.  The  other  is  that  motie 
tures  are  not  a  cause  of  juvenile 
quency." 

D.  John  Phillips,  executive  c 
of  the  Metropolitan  Motion  I 
Theatres  Association:  "There 
ficient  legislation  in  existence  I 
force  and  maintain  the  social  ! 
ards  of  good  taste  and  moral 
enforce  any   further  restricts 
legislation   upon   this    industi ! 
very  well  result  in  the  paralv 
destruction  of  the  observers 
law  rather  than  eliminate  the 
thereof." 

Other  Witnesses  Heard 

Other  witnesses  included  S ! 
Morris,  director  of  public  r ' 
for  the  Schine  Circuit,  Glovii 
Mrs.  Edith  Marshall,  of  the  Inc 1 
ent  Theatre  Owners  Associate 
owner  of  four  theatres  in  the 
Robert  Lider,  president  of  tb 
York  State  Association  of  Reej 
Television  Broadcasters,  and 
Shea,  Jamestown  Amusement,  j 


February 


1959 


Motion  Picture  Daily 


ve  1st  Anniversary 
rry  Cohn  Death 

Worn  THE  DAILY  Bureau 

LYWOOD,  Feb.  26.-A11  film- 
1  other  activities  at  Columbia 
ill  come  to  a  halt  at  10:30 
5ST)  tomorrow  morning  with 
nt  of  silence  being  observed 
tudio  personnel  in  memory  of 
t  anniversary  of  the  passing 
rv  Cohn,  president  and  co- 
of  Columbia  Pictures. 


A  Agenda 

Continued  from  page  1) 
■e  coverage,  ways  and  means 
■asing  product,  the  Russian- 
jltural  film  exchange,  and 
y  Award  liaison, 
ent  George  G.  Kerasotes  will 
on  Sunday  afternoon  at  the 
meeting  his  report  to  the 
>nd  committee  on  the  four 
since  TOA's  annual  eonven- 
Miami.  S.  H.  Fabian,  TOA 
•  and  first  rotating  chairman 
will  report  on  ACE  at  Mon- 
jrnoon's  meeting, 
ipening  session  Sunday  will 
i  2  to  5  P.M.  Monday  morn- 
be  free  so  exhibitors  can  see 
mgressmen  and  Senators  on 
Hill.  At  noon  Monday  nation- 
executives  will  lunch  with  the 
ts  and  secretaries  of  state 
ional  units.  The  board  and 
;  committee  will  resume  at 
;ct  2  for  a  meeting  to  last  until  5. 
A.,  TOA  will  be  host  to  Con- 
»  and  Senators  at  a  cocktail 
the  State  Room  at  the  May- 
"he  board  and  executive  corn- 
will    resume    on  Tuesday. 

oil-TV  Session  Sunday 

V  evening  the  Joint  Commit- 
loll-TV,  of  which  Philip  F. 
of  TOA  is  co-chairman,  and 
nembership  includes  several 
in  TOA,  will  hold  a  dinner 
:o  take  over,  at  the  request 
,  the  campaign  initiated  by 
seek  passage  of  the  Harris 
jph  would  ban  cable  as  well  as 
Pay-TV. 

Factor  Continue 
Despite  Order 

i  "  raining  order  against  sale  of 
"  fits  by  the  F.  L.  Jacobs  Co. 
lined  in  a  stockholder  suit  in 
t  court  yesterday.  The  tem- 
estraining  order  was  signed 
e  Miles  Culehan  in  Wayne 
circuit  court. 

of  the  order  was  received 
representatives    of  Mutual 
ting  System,  which  is  eon- 
>  Scranton  Corp.,  up  to  now 
cl  by  F.  L.  Jacobs,  was  meet- 
David  Factor,  chairman  of 
Factor  Company,  to  work 
jils  for  purchase  by  Factor  of 

;roup  continued  its  meeting 
pokesman  said,  on  the  word 
IBS  attorney  that  the  court 
culd  not  affect  the  deal. 


The  Sound  And  The  Fury 

(CONTINUED  FROM  PAGE 


talent  include  Margaret  Leighton,  Stuart  Whitman,  Ethel  Waters,  Jack 
Warden,  Francoise  Rosay,  John  Beal  and  Albert  Dekker. 

The  scene  of  the  story  is  set  leisurely  but  effectively  as  the  various 
characters  are  introduced  and  put  in  their  milieu— a  once  elegant  South- 
ern mansion  now  gone  to  pot  in  a  small  town  that  has  also  seen  better 
times.  Initially  there  is  some  confusion  (as  far  as  the  spectator  is  con- 
cerned) about  the  exact  relationship  of  the  members  of  the  family  to 
each  other.  The  father,  the  elder  Compson,  who  is  dead  when  the  story 
begins,  had  married  twice,  and  this  has  made  for  complicated  in-law 
setups  that  are  not  at  first  clear. 

But  that  factor  becomes  unimportant  as  the  major  conflict  takes  shape. 
This  is  the  clash  of  wills  between  Brynner,  the  "outsider"  who  is  now 
in  charge  of  the  unhappy  household,  and  Miss  Woodward,  as  the  young 
girl  who  rebels  at  his  authority.  At  first  it  looks  as  if  she  is  in  the  right; 
when  he  denies  her  money  that  is  apparently  rightfully  hers,  forces  her 
to  go  to  a  "school  for  young  ladies"  that  she  detests,  baits  her  about  her 
clothes  and  behavior,  it  appears  she  is  the  one  most  deserving  of  sym- 
pathy and  redress. 

Then  it  gradually  becomes  evident  that,  despite  the  austerity  of  his 
wavs,  Brvnner  is  acting  in  the  best  interests  of  the  girl.  He  is  determined 
that  she  will  not  go  downhill— morally  or  otherwise— with  the  rest  of  her 
family  and  that  with  her  the  Compson  name  will  come  to  mean  some- 
thing again.  In  the  end,  after  she  has  almost  run  away  with  an  itinerant 
carnival  bum,  she  comes  to  appreciate  what  Brynner  has  been  trying 
to  do  for  her. 

The  other  characters  are  shown  mostly  in  their  relationships  to  these 
two,  but  in  spite  of  that,  and  through  some  extraordinarily  fine  acting, 
the  rest  become  vividly  real,  too.  Foremost  is  the  mother  of  Miss  Wood- 
ward, whom  Miss  Leighton  brilliantly  plays.  The  mother  had  deserted 
her  illegitimate  daughter  at  birth  and  returns  to  her  after  the  girl  has 
grown  only  because  she  has  become  tired  of  promiscuous  wandering 
and  is  ready  to  settle  down. 

As  a  mentally  defective  brother  of  Miss  Leighton,  Jack  Warden  also 
creates  a  fully-etched  character  despite  the  fact  that  he  doesn't  speak 
a  word  of  dialogue.  He  uses  his  face  to  mirror  his  feelings,  and  the 
scene  in  which  he  bids  farewell  to  the  young  colored  boy  who  has  at- 
tended to  his  needs  as  he  is  being  taken  away  to  an  asylum  is  perhaps 
the  most  eloquent  moment  in  the  picture.  The  boy  is  winninglv  played 
by  Stephen  Perry. 

Also  good  are  Whitman  as  the  carnival  man  who  romances  Miss  Wood- 
ward in  several  torrid  love  scenes;  Miss  Waters  as  an  outspoken  family 
servant;  Beal  as  a  drunken  brother;  Miss  Rosay  as  a  complaining  mat- 
riarch; and  Dekker  as  the  storekeeper-emplover  of  Brynner  who  seduces 
Miss  Leighton  after  her  return  and  is  beaten  bv  Brynner  when  he  boasts. 

Able  as  all  these  players  are,  it  is  Miss  Woodward  who  runs  away 
with  the  acting  honors.  Her  fine  talent  continues  to  mature  with  each 
new  film,  and  this  portrait  of  a  young  girl  vearning  for  affection,  denied 
it  by  her  family,  aimlessly  looking  for  it  elsewhere,  is  true  and  touching. 

As  her  dour  antagonist,  who  starts  out  as  a  somewhat  sinister  character 
and  becomes  sympathetic,  Brynner  gives  an  authoritative  performance. 

The  settings  for  "The  Sound  and  the  Fury"  look  especially  authentic 
in  CinemaScope  and  DeLuxe  Color.  Exteriors  were  shot  in  Jackson,  Miss. 
Running  time,  115  minutes.  Adult  classification.  Release,  in  March. 

Richard  Gertner 


Loew's  Meet 


(Continued  from  page  3) 
take    over    meetings    and  dominate 
them. 

Vogel  said  the  company  is  proud 
of  its  directors.  "All  of  them  have 
vast  business  experience  and  their 
one  goal  is  to  make  this  the  best  com- 
pany in  the  business,  to  put  it  on  a 
strong  profit  basis  and  to  permit  it  to 
pay  dividends."  He  said  he  hoped 
none  of  the  directors  would  be  af- 
fected by  the  complaints  voiced. 

He  also  defended  the  critical  stock- 
holders' right  to  be  heard,  saying  "We 
have  nothing  to  conceal  from  them. 
We're  here  to  answer  questions." 

Some  shareholders,  lauding  20th 
Century-Fox  and  Paramount  for  what 
they  referred  to  as  economy-minded 
policies,  suggested  that  all  Loew's  of- 
ficers getting  over  $50,000  a  year  in 
salary  take  a  50  per  cent  cut  until 
stock  dividends  are  resumed.  Vogel 
replied  that  aside  from  talent,  there 
are  not  more  than  eight  or  nine 
Loew's  officers  in  that  salary  category. 

O'Brien  Outlines  Earnings 

Robert  O'Brien,  Loew's  treasurer, 
was  asked  to  translate  current  com- 
pany earnings  so  as  to  give  effect  to 
profits  of  each  operating  division  be- 
fore and  after  divorcement.  He  said 
for  the  first  quarter  theatres  and 
radio  earned  eight  cents  a  share  on 
the  outstanding  5,336,000  shares;  pic- 
ture production  and  distribution,  19 
cents;. television  operations,  17  cents, 
records  and  music,  five  cents.  Those 
figures  are  doubled  if  figured  on  the 
basis  of  the  2,668,000  shares  which 
will  be  outstanding  after  March  12 
when  the  exchange  of  half-share  in 
both  new  companies  is  made  for  each 
share  presently  held. 

Figures  for  the  second  quarter  were 
theatre-radio  earnings  of  seven  cents 
per  share  on  the  shares  presently  out- 
standing; picture  companies,  16  cents 
per  share;  television,  22  cents,  records 
and  music,  five  cents.  These,  too,  are 
to  be  doubled  if  figured  on  the  stock 
split  basis. 

On  the  split  basis  for  the  first  half, 
earnings  would  be  $1.68  per  share 
from  film,  TV  and  music  operations, 
and  30  cents  per  share  from  dieatres 
and  radio. 


Joanne  Woodward  and  Yul  Brynner  in  a  scene  from  "The  Sound  and  the  Fury. 


RCA  1958  Net  Profit 
Reported  $30,942,000 

Fourth  quarter  sales  of  die  Radio 
Corporation  of  America  rose  6  per 
cent,  boosting  total  1958  sales  volume 
to  $1,176,094,000,  according  to  the 
annual  report  to  stockholders  released 
yesterday  by  Brig.  General  David 
Sarnoff,  chairman  of  the  board,  and 
John  L.  Burns,  president  of  RCA. 
Earnings  during  the  last  quarter  also 
topped  the  comparable  period  a  year 
ago,  lifting  RCA's  overall  1958 'net 
profit  after  taxes  to  $30,942,000. 

The  annual  report  attributed  die 
fourth  quarter  upswing  to  "general 
improvement  in  the  national  econo- 
my, a  higher  volume  of  government 
business  and  the  introduction  of  new 
products  and  services." 


One  of  the  most  explosive 
motion  pictures  of  our  time. 


Harry  Belafonte  7  Robert  Ryan  /  Shelley  Winter 


AGAINST  TOMORROW 


co.s,arri„g  ED  BEGLEY  /  GLORIA  GRAHAM! 

Screenplay  by  JOHN  0.  KILLENS  /  Assoc.  Prod.  PHIL  STEI 
Produced  and  Directed  by  ROBERT  WISI 

A  HARBEL  PRODUCTION,  IN( 


40th  Anniversary  J  wi9-i$ 


MOTION  PICTURE 

DAILY 


IB,  NO.  39 


NEW  YORK,  U.S.A.,  MONDAY,  MARCH  2,  1959 


TEN  CENTS 


•sotes 


Y&  Exhibition 
Accord  on 
tice  Talks 


Meeting  Is  Told 
Has  Program  Ready 

ram  THE  DAILY  Bureau 

HINGTON,    March  l.-The 
n  Congress  of  Exhibitors  has 
program  to  present  the  De- 
it   of    Justice   in  discussions 
be  held  on  revisions  in  the 
Decree  and  is  hopeful  of 
most  of  what  it  will  ask. 
was  reported  to  the  board  of 
and  executive  committee  of 
Owners  of  America  today  by 
jG.  Kerasotes,  TOA  president, 
xhibitor  group  began  its  mid- 
Continued  on  page  3) 


ved  Staging 
or  'Oscar'  Show 

THE  DAILY  Bureau 

ilNGTON,  March  1.  -  The 
Df  the  Academy  Awards  show 
6  will  have  improvements  in 
»nd  "be  a  much  better  show," 
d  of  directors  and  executive 
■e    of    Theatre    Owners  of 
were  told  here  today.  The 
t  was  included  in  a  report 
by  Henry  G.  Plitt,  chair- 
TOA's   committee   on  new 
ity  development  and  Academy 
Continued  on  page  3) 


W  Strike  Threat 
;d  by  Membership 

cm  THE  DAILY  Bureau 

A  WOOD,  March  1.  -  The 
flip  of  the  Screen  Writers 
if  the  Writers  Guild  of  Amer- 
t,  by  unanimous  vote,  has  au- 
strike  against  a  number 
iters  who  have  licensed  or 
wires  for  television  use  with- 
•nent  to  writers. 

:tion  will  be  taken,  it  has 
cided,  if  satisfactory  agree- 
not  reached  between  the 
1  the  producers  involved. 


SION  TODAY-page  6 


MPIC  to  Suspend 
Activities  July  t 


From  THE  DAILY  Bureau 

HOLLYWOOD,  March  1. -Taking 
into  account  changing  conditions  of 
the  Hollywood  film  industry,  the  ex- 
ecutive committee  of  the  Motion  Pic- 
ture Industry  Council  over  the  week- 
end voted  unanimously  to  suspend 
its  functions  and  activities  by  July 
( Continued  on  page  6 ) 


Schwalberg  Elected 
Cinema  Lodge  Head 

Alfred  W.  Schwalberg,  founder  and 
first  president  of  the  Cinema  Lodge 
B'nai  B'rith,  was  unanimously  elected 
president  of  the  organization  at  a  lun- 
cheon meeting  at  the  Toots  Shor  Res- 
taurant here  Friday.  He  succeeds  Jo- 
seph B.  Rosen. 

Other  officers  elected  for  one  year 
are:  treasurer,  Jack  Weissman;  secre- 
tary, Abe  Dickstein;  executive  vice- 
president,  Jack  Hoffberg;  vice-presi- 
dents, Irving  R.  Brown,  Maurice  B. 
( Continued  on  page  2 ) 


Backs  'Basic  Objectives'  of  Harris 

Plan  to  Test  Toll-TV 
Given  FCC  Approval 

Would  Limit  Trial  to  Three  Cities; 
House  Group  Now  Will  Slate  Hearing 

By  J.  A.  OTTEN 

WASHINGTON,  March  L— The  Federal  Communications  Commission  said 
over  the  weekend  that  it  supports  the  "basic  objectives"  of  the  toll-TV  resolu- 
tion introduced  by  Rep.  Oren  D.  Harris  (D.,  Ark.)  and  declared  that  the  Harris 
  resolution  "conforms  essentially"  with 

Para.  Enters  TV  in 
Deal  with  Alan  Ladd 


Would  Alter  Wording 
In  N.  Y.  Labor  Law 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  March  1.  -  An 
amendment  to  the  labor  law  chang- 
ing the  present  requirement  that  pro- 
jectionists, engineers  and  firemen  in 
motion  picture  theaters  shall  have  "24 
consecutive  hours"  of  rest,  to  that  of 
"one  calendar  day"  in  each  week,  is 
proposed  in  a  bill  introduced  by  As- 
(Continued  on  page  7) 


From  THE  DAILY  Bureau 

HOLLYWOOD,  March  1. -Para- 
mount Pictures  has  entered  the  televi- 
sion production  field  for  the  first  time 
with  the  signing  today  of  a  co-pro- 
duction deal  with  Alan  Ladd's  and 
Aaron  Spelling's  Jaguar-Caron  Pro- 
ductions. Under  the  deal,  Paramount 
will  provide  financing  and  studio  fa- 
cilities. 

Paramount  and  Jaguar-Caron  will 
jointly  produce  a  television  film  series 
( Continued  on  page  7 ) 

4Co-Sponsors  Week'  Is 
Slated  for  Warner  Drive 

The  final  week  of  Warner  Bros.' 
"Welcome  Back,  Jack,"  global  sales 
drive— March  29-April  4— has  been 
designated  as  "Co-Sponsors  Week"  in 
tribute  to  the  drive's  co-sponsors, 
Benjamin  Kalmenson,  executive  vice- 
(Continued  on  page  7) 


EDITORIAL 


Vogel's  Reward 


ny  Slier u  in  Kane 

IOEW'S  stockholders  at  their  annual  meeting  last  week  elected  by 
more  than  a  four  million-vote  majority  a  15-man  board  of  directors 
which  had  the  wholehearted  endorsement  of  management  headed 
by  Joseph  R.  Vogel.  Previously,  in  order  to  ensure  that  there  would  be 
no  repetition  of  an  experience  of  a  year  ago  when  the  dissident  director, 
Joseph  Tomlinson,  reelected  himself  by  means  of  cumulative  voting,  thus 
displacing  a  nominee  endorsed  by  management,  the  stockholders  at  a 
special  meeting  in  advance  of  the  annual,  voted  to  end  the  cumulative 
voting  method  in  the  election  of  directors. 

The  stockholders'  actions  at  both  the  special  and  annual  meetings 
(Continued  on  page  2) 


its  own  idea  of  a  toll-TV  test. 

The  commission  found  that  its  orig- 
inal proposal  for  a  test  of  toll-TV 
differed  only  in  one  respect  from 
what  Harris  proposed  in  his  resolu- 
tion. The  FCC  proposed  to  limit  to 
(Continued  on  page  7) 

MPEA  Hears  Argentine 
Classifies  Films  No.  1 

A  new  import  decree  to  be  pub- 
lished soon  in  Argentina  will  place 
motion  pictures  in  import  category  I 
for  the  first  time,  Robert  Corkery, 
Motion  Picture  Export  Ass'n.  vice- 
president  for  Latin  America,  told  an 
MPEA  meeting  here  on  Friday. 

As  part  of  category  I,  film  distribu- 
(Continued  on  page  6) 


Asks  Clarification  of 
Ad  Regulation  Bill 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  March  1.  -  As- 
semblyman Daniel  M.  Kelly,  Demo- 
crat-Liberal of  Manhattan,  said  here 
that  the  Meighan-Duffy  Bill  seeking 
to  regulate  more  closely  motion  pic- 
ture advertising  should  be  clarified 
"because  the  present  language  es- 
pouses the  theory  of  guilt  by  associa- 
tion." 

Kelly  said  that  pursuant  to  the 
measure,  a  theatre  manager  utilizing 
his  own  private  display  material,  or 
his  own  material,  "in  contravention 
of  the  provisions  of  the  proposed  leg- 
islation," could  "imperil  the  showing 
of  a  picture  over  a  wide  area  in  the 
entire  state."  In  consequence,  a  per- 
mit or  license  could  be  revoked  "by 
the  act  of  a  person  far  removed," 
Assemblyman  Kelly  pointed  out. 


Motion  Picture  Daily 


Monday,  March  1 


PERSONAL 
MENTION 


QAMUEL  PINANSKI,  president  of 
^  American  Theatres,  Boston,  and 
Mrs.  Pinanski  are  in  Miami  for  the 
month  of  March. 


Cecil  Tennant,  vice-president  of 
Music  Corp.  of  America  in  charge  of 
the  London  office,  has  returned  to 
Britain  from  New  York  via  B.O.A.C. 


Richard  F.  Walsh,  president  of 
1ATSE,  is  scheduled  to  return  to  New 
York  today  from  AFL-CIO  confer- 
ences in  San  Juan,  Puerto  Rico. 
• 

James  J.  Mulvihill,  general  sales 
executive  of  United  Artists  Television, 
left  New  York  over  the  weekend  for 
Hollywood. 

• 

Bert  Orde,  of  "Redhook,"  returned 
to  New  York  over  the  weekend  from 
the  Coast. 


Lillian  Edell  Belson,  secrettary 
to  Charles  Einfeld,  20th  Century- 
Fox  vice-president,  has  left  New  York 
on  a  Caribbean  cruise. 


Oscar  Hammerstein  II,  will  leave 
here  tomorrow  via  B.O.A.C.  for  Mon- 
tego  Bay,  B.W.I. 

• 

Sandra  Hirsch,  secretary  to  Sew- 
ard Benjamin,  United  Artists  offi- 
cial, was  married  on  Saturday  at 
Congregation  Beth  David,  Lynbrook, 
L.  I.,  to  Norman  Liss. 


EDITORIAL 


1000  'Tables'  Dates 

United  Artists  has  set  1,000  play- 
dates  for  Hecht  -  Hill  -  Lancaster's 
Academy  Award  contender,  "Separate 
Tables,"  for  the  month  of  March.  The 
film,  which  was  nominated  for  "Os- 
cars" in  seven  categories,  including 
best  picture,  has  been  booked  for  en- 
gagements in  key  domestic  situations 
across  the  country. 


(CONTINUED  FROM  PAGE  I) 

constitute  a  solid  vote  of  confidence  in  Vogel  and  his  management  team 

at  Loew's. 

The  industry  for  long  has  been  aware  of  the  substantial  progress  made 
under  Vogei's  direction  despite  the  extraordinary  obstacles  with  which 
he  had  to  contend  because  of  the  dissident  elements  on  the  company's 
board  of  directors  in  recent  years.  His  accomplishments  would  have 
done  credit  to  his  management  had  they  been  achieved  under  the  great- 
est directorial  harmony. 

It  was  reassuring  to  observe  at  last  week's  meetings  that  Loew's  stock- 
holders were  as  aware  of  what  has  been  happening  at  Loew's  as  are 
Vogei's  industry  associates. 

Rewarded  with  the  first  dissension-free  directorate  since  he  was 
elected  to  the  presidency  of  Loew's  in  1956,  Vogel  and  his  management 
are  free  at  last  to  give  their  undivided  time  and  attention  to  the  further 
strengthening  and  expansion  of  the  company,  all  departments  of  which 
even  now  are  healthily  in  the  black.  As  Vogel  told  the  stockholders, 
results  thus  far  in  the  current  fiscal  year  indicate  it  will  be  the  best  one 
for  Loew's  in  the  past  ten. 

The  industry  in  general  congratulates  Vogel  and  his  associates  on 
their  victory  over  the  dissident  board  elements,  on  their  splendid  achieve- 
ments to  date  and,  above  all,  on  the  heartening  prospect  of  Loew's  quick 
return  to  an  unassailable  position  of  fiscal  strength  and  product  prestige. 
With  24  Academy  Awards  nominations  for  seven  pictures  currently,  and 
with  "Ben  Hur"  due  to  make  its  bow  within  the  calendar  year,  the  Lion's 
prideful  roar  is  resounding  steadily  even  now. 

N.  Y.  Legislative  Hearing 

IF,  as  is  widely  suspected  in  the  industry,  the  state  joint  legislative 
committee  to  study  the  publication  and  dissemination  of  offensive  and 
obscene  material  called  its  second  public  hearing  here  principally  for 
publicity  purposes,  the  results  must  have  been  disappointing  to  it  indeed. 
Newspaper  space  accorded  the  hearing  was  noticeably  limited  and  the 
published  reports  noted  that  there  was  more  opposition  to  the  commit- 
tee's six  motion  picture  licensing  and  regulating  measures  than  support 
for  them. 

That  being  the  case,  it  is  doubtful  the  committee  will  call  a  third 
hearing  at  taxpayers'  expense,  as  was  intimated  it  might. 

It  will  be  interesting  to  note  whether,  in  making  its  report,  the  com- 
mittee gives  proper  weight  to  the  preponderance  of  opposition  testimony 
which  its  unsought  hearing  evoked. 

Meanwhile,  New  York  exhibitors,  film  advertising  people  and  others 
concerned  with  these  wholly  unneeded  and  improper  state  measures, 
should  not  permit  last  week's  hearing  to  lull  them  into  believing  it  to  be 
needless  to  express  their  views  on  the  proposed  bills  further.  Both  the 
assembly  judiciary  and  senate  education  committees  having  jurisdiction 
over  the  measures,  want  public  expressions  on  them,  regardless  of  last 
week's  joint  committee  public  hearing. 


Schwalberg  Elected 

( Continued  from  page  1 ) 
Leschen,   Milton   Livingston,  Joseph 
R.  Margulies,  David  Picker,  Sol  Riss- 
ner,    Norman   Robbins,    Nathan  M. 
Rudich  and  Leonard  Rubin. 

Principal  speaker  at  the  luncheon 
was  Dr.  Lewis  Webster  Jones,  presi- 
dent of  the  National  Conference  of 
Christians  and  Jews,  and  former  pres- 
ident of  Rutgers  University. 

Installation  of  the  new  officers  will 
take  place  here  at  the  Lodge's  20th 
anniversary  luncheon  April  16.  Jack 
H.  Levin,  who  presided  at  Friday's 
affair,  urged  the  membership  to  make 
plans  to  attend  well  in  advance  to  in- 
sure a  big  turnout. 


Ascap's  Gross  for  '58 
$28,441,754,  New  High 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  1.  -  The 
American  Society  of  Authors,  Com- 
posers and  Publishers  achieved  a  rec- 
ord high  gross  of  $28,441,754  in 
1958,  with  $23,261,671  being  distrib- 
uted to  members,  it  has  been  an- 
nounced by  the  society's  comptroller, 
Ceorge  Hoffman,  in  a  financial  report 
to  the  West  Coast  membership  at  the 
semi-annual  dinner  meeting  in  the 
Ambassador  Hotel  last  week. 

Jack  Yellen,  chairman  of  the  ex- 
ecutive committee,  delivered  Ascap 
president  Paul  Cunningham's  address, 


Jefferson  Manage 
Plan  'Ten'  Campai 

Special  to  THE  DAILY 

BEAUMONT,  Tex.,  Mar 
special  showmanship  confei 
Jefferson  Amusement  Co. 
managers  at  the  home  office 
the  weekend  produced  a  coi 
sive  campaign  that  accord 
special  engagements  of  '"I 
Commandments"  big-scale, 
ture  promotional  treatment. 

Julius  Gordon,  president  o ; 
theatre  circuit,  pointed  out  tl 
the  Cecil  B.  DeMille  produ  < 
had  special  engagements  at 
houses  once  a  big  potential 
the  picture  in  the  circuit  st 
He  called  the  meeting  for  di 
a  campaign  designed  to  yi  l 
greater  box  office  returns  for 
ture  when  it  opens  this  wee 
circuit. 

All  Media  to  Be  Us 

The  new  plans,  providing 
media  advertising  and  publi 
special  emphasis  to  televisi 
two  years  since  some  of  th< 
theatres  played  special  eno. 
of  "The  Ten  Commandment; 
played  it  a  year  ago. 

The  meeting  was  addr 
Robert  Bixler,  Paramount  S 
em  merchandising  represent; 
Fred  Minton,  Jefferson 
publicity  director,  in 
Gordon. 


'Capone9  Opens  W 

HOLLYWOOD,  March 
Broidy,  Allied  Artists  presi( 
Morey    R.    Goldstein,  vice 
and    general    sales  manag 
been     advised     the  multi 
world  premiere  of  "Al  Ca 
Florida  on  Thursday  set 
tendance  and  gross  record  fo 
for    a    midweek  opening, 
$9,684.   The   premiere  wa 
Olympia,     Miami;  Gablef 
Gables;  and  Beach,  Miami  1, 


Settle  Anti-Trust 

ATLANTA,  March  1.- 
jury  took  only  20  minutes  he 
to  decide  in  favor  of  the  d 
the  Land  Amusement  Co.  an 
jor  film  distributors,  in  a  ha 
dollar  anti-trust  suit  filed  b; 
Green's  Palmetto  Theatre  in 
Ga.  Plaintiff  had  charged  d 
tion  in  favor  of  Atlanta  tl 
release  of  product  over  the 


the  latter  being  unable  to  a 
porting  progressive  develop 
the  juke  box  bills  which  sli 
mately  increase  Ascap  rev 
mendously. 

L.  Wolfe  Gilbert,  chairm 
cap's  Coast  Committee,  wa: 
with  a  plaque  for  "his  selfle.' 
services  to  the  society." 


Years  of  skilled 
J    \J     Craftsmanship  in 
v\_    Feature  Trailer 
Production... 
I    r-i        available  for  your 

J^J  SPECIAL 
ANNOUNCEMENT  FILMS 

Custom  Produced 
hy  the  hand  of  experience/ 

NATIONAL  SCREEN  SERVICE 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherw  n  Kane.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  Ne' 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herma 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington,  T.  A.  Otten.  National  Press  C 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Ed:tor;  William  Pay,  News  Editor.  Corresponde 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  bv  Qniglev  Publishing  Company,  Inc.,  1270  Sixth  Avenue. 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vce-President ;  Theo  J.  Sullivan, 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  ti 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Enterec 
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March  2,  1959 


Motion  Picture  Daily 


3 


s  Exhibition 


REVIEW: 


i  Continued  from  page  1 ) 
jil.eeting  at  the  Mayflower  Ho- 
pSome  60  directors  and  execu- 
mitteemen  of  TOA  were  on 
the  start  of  the  three-day 

the  progress  TOA  has  made 
jjur  months  since  its  annual 
m  in  Miami,  and  outlining 
da  facing  the  exhibitor  lead- 
rrow  and  Tuesday,  Kerasotes 
E  will  be  "foremost  in  our 
'  He  observed  that  ACE  has 
!«mendous  progress  in  a  very 
ie." 

.an  Washington  Talks 

tes,  Sumner  Redstone,  Hor- 
is  and  Emanuel  Frisch  have 
,  rged  by  ACE  to  hold  meet- 
the  Department  of  Justice 
s  possible.  The  TOA  presi- 
today  he  hoped  the  board 
nittee  would  approve  the  ap- 
leveloped   and  that  it  was 
and  practical"  to  hope  for 
n  the  endeavor  since  there 
)lete    exhibitor   accord"  on 
lid  be  done. 

■  detailed  report  on  this  and 
jects  of  ACE  is  to  be  pre- 
the  meeting  tomorrow  by 
.,  the  first  rotating  chairman 


ition  to  participation  in  the 
on  of  ACE,  Kerasotes  today 
!  following  "forward  steps" 
TOA  since  November: 

Active  in  Toll-TV 

\nti  -  Pay  -  TV  Committee, 
/  Philip  F.  Harling,  has  been 

in  the  work  that  resulted 
iction  of  the  Harris  bill  to 
TV  both  by  cable  and  over 

grass  roots  campaign  to  se- 
ige  of  the  bill  was  organized 

has  asked  that  it  be  turned 

e  exhibitor-wide  Joint  Com- 

Toll-TV. 

Itial  progress  has  been 
'der  the  leadership  of  Bob 

,  in  getting  Army,  Navy  and 
]  camps  to  present  movies  in 

tres  after  they  play  in  com- 

eatres. 

bought  stock  in  the  film 
"to     make  exhibition's 
1  help  available  to  them." 

considered  is  a  proposal 
litors  buy  stock  by  massing 
Irs. 

irance  Plan  Activated 

>  life  insurance  program  has 
i  ated  with  nearly  $2,000,000 
ritten  in  policies. 
1  has  been  made  for  an  in- 
le  training  program  to  im- 
jection  in  theatres, 
ition  companies  have  been 
est  exchange  area  saturation 
accompanied  by  saturation 
^  within  the  area, 
relations  of  TOA  have  been 

ent  has  been  reached  to 
ade  show  with  the  National 
l  of  Concessionaires  at  the 
a  I  convention  in  Chicago, 
.  TOA  will  meet  alone  in 
e   in  1960. 

nsorship  problem  is  being 


The  Shaggy  Dog 

Walt  Disney — Buena  Vista 


Walt  Disney's  latest  excursion  into  fantasy  is  this  black  and  white  live- 
action  comedy,  suggested  by  "The  Hound  of  Florence"  by  Felix  Salten, 
author  of  "Bambi."  The  story  of  a  teen-ager  who  gets  turned  into  a  big 
shaggy  dog,  it  will  appeal  primarily  to  younger  movie-goers,  although 
some  adults  may  well  be  amused  by  Fred  MacMurray  and  Jean  Hagen 
in  the  roles  of  befuddled  parents. 

Aside  from  these  two  stars,  the  cast  of  "Shaggy  Dog"  is  predominantly 
youthful,  with  Tommy  Kirk  and  Kevin  Corcoran  monopolizing  most  of 
the  spotlight.  Kirk,  who  had  a  key  role  in  the  popular  "Old  Yeller,"  also 
a  Disney  production,  carries  most  of  the  weight  of  the  Bill  Walsh  and 
Lillie  Hayward  screenplay  as  the  boy  turned  dog. 

Kirk  becomes  a  dog  as  the  result  of  repeating  a  Latin  legend  inscribed 
on  an  antique  ring  he  finds  in  the  local  museum.  Taking  the  form  of  a 
shaggy  dog  owned  by  neighbor  Alexander  Scourby  and  his  daughter 
Roberta  Shore,  Kirk  is  chased  away  from  home  by  MacMurray,  who 
thinks  him  just  a  stray  mongrel.  He  takes  refuge  at  Scourby 's  home,  but 
makes  such  a  pest  of  himself  that  he  is  locked  in  the  cellar.  Trying  to 
escape,  he  topples  oft  a  pile  of  odds  and  ends  and  suddenly  reverts  to 
his  former  self. 

Shortly  thereafter,  at  a  country  club  dance,  Kirk  again  begins  to  turn 
into  the  shaggy  dog,  and  ends  up  for  a  second  time  locked  in  Scourby's 
home.  By  this  time,  it  is  clear  that  Scourby  is  actually  a  spy  stealing 
plans  from  a  near-by  missile  base.  Escaping,  Kirk  tells  his  brother,  Cor- 
coran to  report  the  spies  to  the  police.  This  failing,  Kirk  goes  to  tell 
MacMurray,  who  passes  out  at  the  knowledge  that  his  son  has  turned 
into  a  dog.  MacMurrav  finally  comes  to  his  senses  and  rushes  to  the 
police.  They,  of  course,  won't  believe  him,  but  after  a  wild  chase  se- 
quence, Kirk  himself  finally  saves  the  day. 

All  of  this  sounds  rather  hectic,  and  it  is,  although  amusingly  so. 
The  youngsters,  who  also  include  Tim  Considine  and  Annette  Funicello, 
are  all  extremely  likable,  and  perform  capably  under  Charles  Barton's 
direction.  Of  the  supporting  oldsters,  Cecil  Kellaway  is  especially  good 
as  the  museum  curator. 

Although  a  comedy— and  an  exceedingly  merry  one  at  that— "Shaggy 
Dog"  has  several  horror  elements  which  may  frighten  some  of  the  young- 
er children  in  the  audience.  This  is  particularly  so  in  the  case  of  the 
transformations  of  Kirk  into  the  dog,  which  are  handled  in  the  same 
manner  as  the  change  of  man  into  werewolf  in  out-and-out  horror  films. 
It  is  also  not  clear  at  the  end  of  this  film  as  to  what  is  to  prevent  Kirk 
from  again  becoming  a  dog  in  the  future. 

Running  time,  106  minutes.  General  classification.  Release,  in  March. 

Warren  G.  Harris 


studied  and  plans  must  be  made  to 
combat  it. 

Changes  are  to  be  proposed  in  the 
TOA  constitution  to  bring  it  up  to 
date. 

"And  with  all  these  concrete  de- 
velopments," Kerasotes  added,  "I  am 
happy  to  report  that  TOA  is  in  a 
healthy  position  with  regard  to  mem- 
bership and  that  our  dues  are  running 
better  than  25  per  cent  ahead  of  last 
year" 

Kerasotes  asked  that  the  board  and 
committee  carefully  consider  further 
steps  to  be  taken  in  the  areas  men- 
tioned in  the  next  two  days. 

Tomorrow  morning  the  exhibitors 
will  take  time  out  to  go  to  Capitol 
Hill  to  visit  their  Congressmen  and 
Senators.  That  night  they  will  enter- 
tain the  legislators  at  a  cocktail  party. 


Howie  Leaving  AMPP; 
Will  Act  as  Consultant 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  1.  -  James 
S.  Howie,  secretary-treasurer  of  the 
Association  of  Motion  Picture  Pro- 
ducers, announced  his  retirement 
from  active  service  today  after  21 
years  with  the  organization.  He  will 
continue  in  an  advisory  and  con- 
sultative capacity. 

Howie  joined  AMPP  in  February, 
1938,  and  was  appointed  secretary- 
treasurer  in  1943.  At  the  same  time 
he  was  named  secretary-treasurer  of 
Central  Casting  Corp.  Two  years  later 
he  was  elected  assistant  secretary  and 
assistant  treasurer  of  the  Motion  Pic- 
ture Association  of  America. 


'Lonely9  to  Victoria 

Dore  Schary's  "Lonely  Hearts,"  his 
first  independent  production  for 
United  Artists  release,  will  open  at 
the  Victoria  Theatre  here  on  Wed- 
nesday. 


'Tempest9  Here  Mar.  26 

"Tempest,"  Paramount  spectacle, 
will  be  the  Easter  picture  at  Broad- 
way's Capitol  Theatre,  opening 
Thursday,  March  26,  for  an  indefinite 


'Oscar'  Shows 


( Continued  from  page  1 ) 
of  Motion  Picture  Arts  and  Sciences 
liaison,  and  read  for  him  at  the  board 
and  committee  meeting  at  the  May- 
flower Hotel  here. 

The  "Oscar"  presentations,  orig- 
inally set  for  a  Wednesday  night, 
were  changed  to  Monday  so  "as  to 
offer  the  least  possible  interference 
with  normal  theatre  operations,"  Plitt 
said. 

Will  Act  as  Liaison 

On  the  development  of  new  per- 
sonalities the  Plitt  committee  asked 
producer  Jerry  Wald  to  serve  as  pro- 
duction liaison  with  exhibition.  Wald 
accepted  and  made  the  following  sug- 
gestions: 

"Producers  have  been  asked  to  re- 
list the  cast  of  characters,  along  with 
their  picture  roles,  at  the  end  of  the 
feature.  If,  and  where  possible,  they 
were  asked  to  place  the  character  in 
the  beginning  with  the  name  under- 
lined, so  that  identification  of  the  new 
personality  by  the  audience  through- 
out the  picture  would  be  simple. 

"We  have  urged,  and  worked  out 
broad  general  arrangements,  to  have 
the  new  personalities  visit  the  territo- 
ries along  with  the  saturation  release 
of  their  pictures.  This  will  of  course 
require  individual  arrangements  with 
the  individual  companies,  but  it  is 
another  step  in  the  direction  of  mak- 
ing the  new  stars  more  accessible 
and  better  identified  to  the  public. 

Many  Pledges  Received 

"We  have  received  many  letters 
from  producers  pledging  themselves 
to  go  along  with  the  new  personality 
format  after  it  was  presented  to 
them." 


Report  Large  Orders 
For  'Oscar'  Promotions 

Mounting  interest  in  Academy 
Award  promotions  on  the  part  of  ex- 
hibition was  reported  at  the  weekend 
with  heavy  orders  of  promotion  kits 
being  placed  with  National  Screen 
Service. 

San  Francisco  exhibitors  ordered 
165  kits,  enough  for  every  major 
theatre  in  the  area,  Ben  Ashe,  assist- 
ant general  sales  manager  of  NSS, 
reported,  and  an  order  for  kits  for 
every  theatre  in  the  RKO  circuit  was 
placed  by  Harry  Mandel,  executive 
assistant  to  the  president. 

Harry  McWilliams,  coordinator  of 
promotion  for  the  Academy  Awards 
telecast,  said  kits  now  on  order  should 
be  in  the  hands  of  exhibitors 
by  March  9.  The  kits  are  being  made 
available  to  Canadian  exhibitors  also. 


Claude  J.  Darce,  65 

MORGAN  CITY,  La.,  March  1.  - 
Funeral  has  been  held  here  for 
Claude  Joseph  Darce,  veteran  exhibi- 
tor and  operator  of  the  Opera  House 
here,  who  died  suddenly  last  week.  A 
member  of  the  board  of  directors  of 
Allied  Theatre  Owners  of  Gulf  States, 
he  is  survived  by  his  widow,  Lorena, 
a  daughter,  a  son  and  seven  grand- 
children. 


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6 


Motion  Picture  Daily 


Monday,  March  2, 


Television  Today 


IN  OUR  VIEW 


T 


HE  news  gathering  functions, 
privileges  and  rights  of  the  televi- 
sion industry  and  the  TV  media 
are  again  to  the  forefront  of  the  news. 
This  time  the  matter  involves  a  de- 
cision of  last  week  by  the  FCC  mak- 
ing Section  315  of  the  Federal  Com- 
munications Act  applicable  to  reg- 
ularly scheduled  newscasts.  Until  the 
decision,  such  news  broadcasts  had 
been  considered  beyond  the  restric- 
tions of  the  section  in  question,  which 
concerns  equal  time  for  candidates 
for  political  office. 


The  matter  came  about  when  Lai- 
Daly,  candidate  for  mayor  of  Chicago, 
petitioned  the  FCC  for  equal  time  on 
WBBM-TV,  Chicago,  after  that  sta- 
tion had  broadcast  regular  news  clips 
of  Mayor  Richard  Daley  and  Con- 
gressman Timothy  Sheehan,  can- 
didates. Sig  Mickelson,  CBS  vice- 
president  and  general  manager  of 
CBS  News,  and  Leonard  Goldenson, 
president  of  American  Broadcasting- 
Paramount  Theatres,  voiced  imme- 
diate and  vigorous  protest  against  the 
un-thinking,  patently  discriminatory 
action  of  the  FCC,  both  executives 
promising  immediate  legal  steps  to 
correct  the  situation. 

As  Mr.  Mickelson  put  it:  "The 
issue  involved  here  presents  a  vital 
and  fundamental  question  of  free 
speech  and  a  free  press.  There  is  no 
question  that  broadcast  journalism 
has  established  its  position  as  one  of 
the  essential  media  for  the  transmis- 
sion of  news  to  the  American  people. 
If  even  the  regularly  scheduled  news 
programs  must  turn  their  microphones 
.  .  .  away  from  any  news  event  which 
involves  a  person  who  happens  to  be 
a  candidate  for  office,  free  press  and 
the  right  of  the  people  to  be  informed 
suffers  a  shattering  blow.  The  FCC's 
decision  will  virtually  black  out  elec- 
tion coverage  on  radio  and  television 
—both  network  and  local  .  .  ." 


The  news  broadcasts  which  were 
offered  by  WBBM-TV  were  entirely 
legitimate  news  material,  and  should 
certainlv  have  been  so  considered  by 
the  FCC. 

Mr.  Goldenson  made  the  point  that 
the  fallacy  of  the  FCC's  application 
of  the  restriction  "is  obvious  when  we 


BROOKS 

COSTUMES 


Women  Editors  on 
'Tactic'  Show  Tuesday 

Nina  Dorrance,  editor  of  True 
Story  Magazine;  Robert  Stein,  edi- 
tor of  Red  Book,  and  Allene  Talmey, 
editor  of  Vogue,  will  be  among  the 
group  of  editors  of  national  women's 
magazines  who  will  be  seen  on  the 
panel  of  the  latest  program  in  the 
"Tactic"  series  of  television  shows  on 
cancer  control.  This  will  be  telecast 
tomorrow,  from  10:30  to  11:00  p.m., 
EST,  over  NBC-TV  network  facili- 
ties to  educational  stations,  it  is  an- 
nounced by  the  American  Cancer 
Society.  NBC  commercial  stations  will 
carry  the  program  on  a  delayed  basis 
at  a  later  date. 


NTA  'Hour  of  Stars' 
Now  Sold  in  34  Markets 

National  Telefilm  Associates'  hour- 
long  "TV  Hour  of  Stars"  series  has 
been  purchased  by  11  television  sta- 
tions during  the  past  two  weeks,  Har- 
old Goldman,  president  of  NTA  Inter- 
national, Inc.,  has  announced.  The 
series,  recently  put  into  national  dis- 
tribution, now  is  sold  in  a  total  of  34 
markets. 

"TV  Hour  of  Stars"  comprises  90 
hour-long  films  made  especially  for 
television  by  20th  Century-Fox  and 
Warner  Brothers.  It  is  hosted  by  John 
Conte. 


consider  that  it  would  .  .  .  require 
equal  time  grants  when  requested, 
every  time  a  network  or  individual 
station  reports  on  a  news  conference 
held  by  a  President  of  the  United 
States,  nominated  to  succeed  himself 
by  primary  and/or  party  convention 

It  is  difficult  to  see  how,  in  good 
conscience,  the  FCC  can  do  other 
than  reverse  its  own  hasty  and  ill- 
advised  decision  on  a  matter  so  vital 
to  the  welfare  of  the  television  in- 
dustry and  the  people  of  the  nation. 


In  another  connection,  the  expand- 
ing aspects  of  news  gathering  as  a 
prime  function  of  the  television 
medium  was  emphasized  last  week 
to  800  journalism  students  from  some 
500  schools  in  the  New  York  area  by 
executives  of  NBC  and  its  news 
forces,  at  the  first  annual  NBC  Broad- 
cast News  Conference  for  High 
School  Editors.  Electronic  journalism 
is  coming  more  and  more  to  the  front 
in  the  world  in  which  we  live  today, 
and  although  the  likelihood  of  its 
replacing  the  newspaper  is  extremely 
remote,  its  importance  in  the  dis- 
semination of  news  is  daily  growing. 
The  limitless  boundaries  of  the  TV 
and  radio  signal,  and  its  ability  to 
advise  vast  numbers  of  people  at  the 
same  time  give  it  a  unique  and  vital 
role.  In  this  expanding  world  there 
is  room  and  to  spare  for  all. 

— Charles  S.  Aaronson 


Bill  Would  Limit  Nets' 
Power  Over  Stations 

From  THE  DAILY  Bureau 

WASHINGTON,  March  1.  -  Rep. 
Bennett  (R.,  Mich.),  top-ranking  Re- 
publican on  the  House  Commerce 
Committee,  introduced  a  bill  to  limit 
the  power  television  networks  have 
over  affiliated  stations. 

He  said  he  felt  this  was  needed 
to  improve  television  programming. 
His  bill,  he  said,  would  require  TV 
networks  to  provide  affiliated  stations 
with  a  balanced  program  structure. 

The  bill,  Bennett  said,  would  pre- 
vent networks  from  restricting  af- 
filiated stations  from  using  programs 
originated  locally  or  supplied  by  other 
sources,  and  would  require  networks 
to  make  network  programs  available 
to  the  maximum  number  of  stations. 
A  network  would  be  barred  from  ex- 
ercising any  control  over  rates  charged 
by  stations  for  programs  not  supplied 
by  the  network,  and  networks  would 
have  to  file  with  the  Federal  Com- 
munications Commission  copies  of  all 
station  contracts.  No  contract  could 
run  more  than  two  years. 

Committee  Member  Last  Year 

Bennett  was  a  member  of  the  Leg- 
islative Oversight  Subcommittee  last 
year,  and  said  the  work  of  that  group 
and  other  investigations  had  con- 
vinced him  it  was  necessary  for  Con- 
gress to  lay  down  ground  rules  for  the 
regulation  of  networks,  rather  than 
leave  the  matter  to  the  FCC. 


TV-Web  Practii 
To  Get  FCC  Pro 


MPEA  Hears 

( Continued  from  page  1 ) 
tors  henceforth  will  not  be  required 
to  make  prepayments  of  their  import 

taxes. 

Corkery  will  leave  here  on  Wednes- 
day for  Buenos  Aires  for  a  three-week 
visit  during  which  the  new  Argentine 
film  agreement  will  be  studied.  He 
will  also  visit  the  Film  Festival  at 
Mara  del  Plata,  March  10  to  20.  The 
U.S.  will  have  two  official  entries, 
M-G-M's  "The  Journey"  and  Colum- 
bia's "Me  and  the  Colonel,"  and  an 
invited  entry,  United  Artists'  "I  Want 
to  Live." 

A  report  was  also  made  to  the 
MPEA  meeting  that  a  new  four-year 
agreement  between  the  industry  in 
the  Philippines  and  labor  unions  there 
had  been  concluded,  retroactive  to 
Oct.  31,  1958.  It  provides  for  reopen- 
ing on  the  subject  of  wages  after  two 
years. 

A  report  of  progress  on  the  long- 
pending  Mexican  film  labor  union  ne- 
gotiations also  was  made  to  the  meet- 
ing. 

It  was  announced  that  Herbert  Er- 
langer,  Motion  Picture  Association 
secretary,  was  scheduled  to  leave  here 
yesterday  for  Rome  to  make  a  study 
of  Italian  tax  questions. 


Intermountain  Unit  Sold 

WALSENBURG,  Colo.,  March  1.- 
The  Fox  Theatre  here,  a  unit  of  Fox 
Intermountain  Theatres,  has  been 
sold  by  the  circuit  to  Frank  Piazza 
of  this  community.  No  change  in 
house  policy  is  planned. 


From  THE  DAILY  Bureau 

WASHINGTON,  March  1. 
Federal  Communications  Comm 
has  ordered  an  investigation 
leged  practices  of  television  net 
in  seeking  to  control  television 
to  pre-empt  television  time. 

The  commission  did  not  set 
and  place  for  the  investigation 
ing  only  that  it  would  be  carri< 
"at  such  times  and  places  as  the 
lie  interest  and  the  proper  dis 
of  business  may  require."  Obs< 
felt,  however,  that  the  bulk  of  tl 
vestigation  would  take  place 
York  and  Hollywood. 

James  D.  Cunningham,  chief 
hearing  examiner,  will  preside  £ 
hearings,  the  commission  said, 
with  counsel  from  the  commis 
broadcast  bureau. 

'Public  Interest'  to  Be  Weigh 

Among  other  things,  the  inve 
tion  will  look  into  the  extent  to 
network  ownership  or  control  of 
grams  is  desirable  or  necessary  i 
public  interest;  the  extent,  if  ai 
which  networks  try  to  exclude 
grams  not  owned  or  controlle 
them  from  access  to  television 
kets;  the  extent  to  which  networl 
mand  financial  interest  in  inde: 
ently  produced  programs  befor 
hibiting  these  programs;  and  tl 
leged  network  practice  of  tyinj 
use  of  network  time  and  facilit 
programs  owned  and  controlle 
the  networks. 

The  FCC  said  that  the  Depart 
of  Justice  has  also  conducted  an 
trust  inquiry  into  this  field  and 
its  data  available  to  the  commi 


MPIC  to  Suspend 

( Continued  from  page  1 ) 
1,  1959.  At  the  same  time,  the 
mittee  voted  to  maintain  the 
porate  structure  of  the  organiz; 
in  order  that  the  council  may  b 
activated  at  any  time  in  future, 
is  deemed  necessary  by  the  indi 
Suspension  of  MPIC  marks  ck 
10  years  of  service  the  councii 
given  to  the  production  branch 
the  industry.  The  council  was  cr 
in  1949  as  a  "blue  ribbon"  body, 
broad-scale  representation,  enabl 
to  speak  and  act  in  behalf  of  tb 
dustry.  Its  range  of  activities  d 
these  years  touched  a  wide  v; 
of  problems,  such  as  cooperation 
the  government  during  war 
peace,  House  Un-American  Acti 
Committee  hearings,  exhibitor  li: 
etc. 

It  has  played  an  important  roi 
the  "watchdog"  of  the  industry's 
lie  relations,  acting  effectively  ii 
buttal  to  attackers  and  detracto 
the  industry. 

It  has  also  maintained  a  libra 
information,  providing  a  sourc 
documented  material  for  dissei 
tion  within  and  without  the  inch 
as  well  as  a  speakers  bureau. 


March  2,  1959 


Motion  Picture  Daily 


7 


wll-TV  Test   French  Exhibitors  Warned  Against   Para.  Enters 
Renoir  Picture  To  Be  Debuted  on  TV 


w  ( Continued  from  page  1 ) 
K  cities  the  trial  of  any  one  sys- 
if  pay-TV.  The  Harris  resolution 
1  limit  the  trial  of  one  system 
single  area. 

Hearing  Will  Be  Scheduled 

s  commission  made  these  state- 
in  a  report  on  the  Harris  res- 
•n.  Its  report  has  been  sent  to 
Icuse  Commerce  Committee,  of 
Harris  is  chairman,  and  the 
"  s  now  cleared  for  the  committee 
•  :  a  hearing  date  on  the  resolu- 
' :  Harris  has  said  he  would  try  to 
J  hearings   as   soon  as  possible 
T  he  received  the  FCC  report. 
:  adoption  of  the  joint  resolu- 
the   commission   said,  "would 
the    questions    which  have 
to  been  raised  concerning  the 
nee  and  the  nature  of  the  com- 
<n's  jurisdiction  in  respect  to  pay 
rion."   Its   adoption   would  be 
Hed  by  the  commission  as  '  re- 
g  the  desire  of  Congress  to  de- 
e  adoption  of  more  long-range 
rmanent  Congressional  policy  in 
•t  to  pay  television  until  there 
be   made   available  to  Con- 
the  results  of  such  test  opera- 
as  may  be  authorized  by  the 
under  the  joint  resolution." 

^s  Fee-Payments  Necessary 

!*  FCC  noted  specifically  that  the 
»ical  test  operation"  called  for 
!  Harris  resolution  would  have 
olve  payment  of  a  fee  by  view- 
the  test  programs.  It  is  neces- 
j  ,:o  recognize  a  basic  difference 
een  the  kind  of  test  operations 
would  be  at  all  meaningful  in 
jlevision,"  the  FCC  said,  "and 
-ictly  experimental  authorizations 
are  customarily  approved  by 
)mmission  for  the  field  testing 
3   technical   operation   of  new 
of  transmitting  equipment." 
commission's  rules  preclude  a 
to  the  public  for  technical 
ests  of  transmitting  equipment, 
ommission  declared.    "Such  a 
ition  would,  of  course,  nullify 
^nificance  of  any  test  operation 
television  (except  purely  tech- 
'quipment  tests)  and  might  even 
de  the  possibility  of  their  being 
:ted  at  all,"  the  commission 
adding. 

blic  Support  Called  Vital 

s  is  because  it  would  be  nec- 
>  contemplated  that  members 
public  participating  in  any  op- 
of  pay-television  would  be 
upon  to  defray  at  least  part  of 
st  of  furnishing  the  pay  tele- 
programs." 

commission's  interpretation  in 
gard  differs  radically  from  the 
etation  of  the  Harris  resolu- 
lade  by  the  Joint  Committee 
t  toll-TV.  That  committee  has 
eted  the  bill  as  barring  all 
■v  .ept  those  which  would  dem- 
e  only  the  technical  aspects 
v  arious  toll-TV  systems.  On  the 
h  of  its  interpretation,  the 
.(mmittee  has  said  it  would 
t  the  resolution.  Since  the  com- 
i  feels  that  any  toll-TV  test 


'Co-Sponsor' 


By  HENRY  KAHN 

Paris,  Feb.  25  (By  Air  Mail)— The  French  Exhibitors  Union,  in  a  strong 
communique  just  issued  here,  has  warned  its  members  against  playing  a  new 
picture  made  by  the  world-renowned  director  Jean  Renoir.  The  film  is  a 

  French   version  of  "Dr.   Jekyll  and 

Mr.  Hyde"  called  now  "Le  Testa- 
ment du  Docteur  Cordelier"  ("The 
Testament  of  Dr.  Cordelier)." 

Objections  of  the  exhibitors  stem 
from  the  fact  that  the  picture  was 
made  for  television  and  is  being  of- 
fered to  theatres  following  the  tele- 
cast. Renoir  made  the  film  under  a 
specific  commission  from  the  Radio 
Television  Francais,  shooting  it  in 
six  days. 

'Matter  of  Principle' 

In  warning  exhibitors  not  to  book 
the  picture,  M.  Delafond,  secretary 
general  of  the  union,  said,  "We  have 
nothing  against  Renoir,  we  have 
nothing  against  the  distributors— we 
don't  even  know  who  they  are,  be- 
cause they  still  have  to  be  named— 
and  the  film  is  probably  very  good. 
But  we  still  cannot  accept  it.  It  is  a 
matter  of  principle." 

Pointing  out  that  the  film  cost  some 
6,000,000  francs,  Delafond  said  it 
could  make  as  much  as  8,000,000  in 
theatres.  "If  it  should,"  he  added, 
"we  would  only  be  financing  our 
competitors  and  encouraging  them  to 
make  more  of  the  same." 


( Continued  from  page  1 ) 
president;     Wolfe    Cohen,  Warner 
Bros.    International    president,  and 
Charles  Boasberg,  general  sales  man- 
ager. 

Idea  for  this  special  week  was  sug- 
gested to  drive  captain  Bernard 
Goodman  by  drive  lieutenants  and 
branch  managers  from  Warner  of- 
fices in  various  parts  of  the  world. 
During  "Co-Sponsors  Week,"  War- 
ner Bros,  offices  all  over  the  world, 
as  well  as  the  domestic  branches,  will 
have  the  same  goal  at  the  same  time 
for  the  first  time  during  the  "Wel- 
come Back,  Jack,"  sales  campaign. 
"The  Big  Warner  Week"  tribute  to 
President  Jack  L.  Warner,  which 
ended  Saturday  in  the  United  States 
and  Canada,  is  being  celebrated  at 
different  times  in  some  of  the  for- 
eign branches. 

cannot  be  limited  to  purely  technical 
demonstrations  and  necessarily  im- 
plies a  viewer  payment,  it  remains  to 
be  seen  whether  the  joint  committee 
will  give  its  support. 

Opposes  Simultaneous  Transmissions 

Pointing  out  that  although  the 
Harris  resolution  limits  a  test  of  any 
one  system  to  a  single  city  area,  the 
FCC  declared  that  under  the  terms 
of  the  resolution  it  would  be  impos- 
sible for  more  than  one  television 
station  in  that  area  to  broadcast  test 
programs.  "It  is  not  clear  that  ob- 
jective would  be  served  by  barring 
the  possible  participation  of  more  than 
one  station,"  the  commission  said. 
It  would  net  be  desirable,  however, 
the  FCC  adds,  to  have  simultaneous 
pay-TV  transmissions. 

The  commission  said  it  felt  the 
language  of  the  resolution  "could  be 
read  to  include"  television  programs 
transmitted  by  community  antenna 
systems,  and  that  the  prohibitions 
spelled  out  in  the  resolution  could 
therefore  be  applied  to  programs 
broadcast  for  free  reception  but  trans- 
mitted over  community  antenna.  It 
would  be  desirable,  the  FCC  said, 
to  amend  the  language  of  resolution 
to  exclude  from  its  scope  free  pro- 
grams which  are  furnished  by  com- 
munity antenna  systems. 

Seeks  'Meaningful'  Trial 

The  commission  concluded  by  say- 
ing that  the  Harris  resolution,  like 
the  commission's  original  test  pro- 
posal, "essentially  looks  toward  test 
operations  which  would  neither  be  so 
limited  as  to  preclude  meaningful  re- 
sults, nor  so  extensive  as  to  bring 
about  the  virtual  establishment  of  a 
new  service  prior  to  final  policy  de- 
cisions." 


(Continued  from  page  1) 
titled  "Third  Platoon."  Ladd  will  not 
appear  in  the  series,  but  will  function 
as  executive  producer.  Spelling  will 
produce  and  supervise  writing  of  the 
series,  which  will  be  based  on  his 
original  script. 

The  initial  film  of  the  series  is 
scheduled  to  be  shot  at  the  Paramount 
studio  starting  Wednesday,  March  11. 

The  television  production  deal 
marks  a  reunion  between  Paramount 
and  Ladd,  who  left  the  studio  seven 
years  ago  to  form  his  own  company. 


Would  Alter  Wording 

(Continued  from  page  1) 
semblyman     William     C.  Brennan, 
Queens  Democrat. 

The  measure,  which  would  take  ef- 
fect immediately,  proposes  a  similar 
change  from  "24  consecutive  hours" 
to  "one  calendar  day"  for  performers 
in  the  cast  and  engineers  and  firemen 
in  legitimate  theatres. 

Continued  is  the  provision,  "but 
this  shall  not  apply  to  any  place 
where  motion  pictures,  vaudeville  or 
incidental  stage  presentations  or  a 
combination  thereof  is  regularly  given 
throughout  the  week  as  the  estab- 
lished policy  of  such  places;  except 
that  engineers  and  firemen  employed 
in  such  places  shall  be  allowed  at 
least  24  consecutive  hours  of  rest  in 
any  calendar  week." 


ALIAS  JESSE  AMES 


COMING  SOON! 


40th  Anniversary  j  1919-1959 


"THE  1AST  BUTZKRIEG"  HEAT 
"TARAWA  BEACHHEAD"  25-to-4fl0« 
WHERE  EXHIBITORS  USED  FREE 
"SPECIAL  SHOWMAN'S  CAMPAIGN  HIE" 


HIBITOR  WHO  PLAYED 


SAN  FRANCISCO,  Paramount;  AUSTIN,  Capitol;  WACO,  Imperial; 
BRIDGEPORT,  Hi-Way;  LYNN,  Capitol;  MANCHESTER,  Strand; 
PORTLAND,  Empire;  SCRANTON,  Strand;  SALEM,  Paramount; 
PARKERSBERG,  Smoot;  WILKES-BARRE,  Comerford;  SAN  ANTONIO, 
Texas;  BROCKTON,  Centre. 


RHRB^^^^iRHHHHHS 


Kerwin  MATHEWS  Dick  YORK 

w.th  LARRY  STORCH  -  USE  BOURDIN  •  LEON  ASKIN 

Written  by    Directed  by      Produced  by  A  CLOVER  I 
EOU  MORHEIM  •  ARTHUR  DREIEUSS  -  SAM  KAIZMAN  A  COLUMBIA  PICTURE 


Urn 

ORK 

KIN 

TR  PRODUCTION 


BOOK  'BLITZ*  NOW 


MOTION  PICTURE 

DAILY 


NO.  40 


NEW  YORK,  U.S.A.,  TUESDAY,  MARCH  3,  1959 


TEN  CENTS 


\ iv ski  Report  FOX  tO   Release  2   'Blockbusters'  Harris  Bill  Backed 

iimumWage  Per  Month  for  Remainder  of  Year  Allied  Concurs 


ension  Seen 
^atre  Threat 


Kennedy-Morse  Bill, 
Others  in  House 


THE  DAILY  Bureau 

NGTON,  March  2.  -  The 
aces  a  "terrific  fight"  this 
prevent 
of  the 
mini- 
ge  law 
A. 

Jrylaw- 
airman 
tional 
com- 
Thea- 
ers  of 
told 
mid- 
board 
ill  ere. 
wski 

Kennedy  Morse  minimum 
in  the  Senate,  which  he 

irs  to  include  theatres  in 

ontinued  on  page  7 ) 


Julian  Brylawski 


Tails  for  Radio 
ion  in  Spring 

THE  DAILY  Bureau 

1  NGTON,  March  2.-The 
•wners  of  America  called  for 
portion  of  the  industry- 
iness  building  campaign  to 
spring. 

G.  Stellings,  chairman  of 
)ard  of  directors  and  co- 
'vntinued  on  page  3) 

s  Board  Lifts 
n  4Dr.  Laurent"' 


i»  rial  to  THE  DAILY 

S  CITY,  March  2.  -  The 
ite  Board  of  Motion  Picture 
>day  lifted  its  eight-month 
ic  Trans-Lux  release,  "The 
3r.  Laurent." 

original  ruling  the  board 

ontinued  on  page  6 ) 


20th  Century-Fox  will  release  domestically  a  minimum  of  two  "blockbust- 
s"  per  month  for  the  remainder  of  the  year,  Alex  Harrison,  general  sales 
manager,  said  yesterday. 

At  the  same  time  he  announced 
the  company's  release  schedule  for  the 
six-month  period  beginning  in  April 
and  said  it  represented  "the  costliest 
and  most  ambitious  product  ever 
sponsored  in  any  such  period  by 
20th-Fox." 

The  schedule  includes  12  block- 
busters, Harrison  said,  in  addition  to 
special  engagements  for  "The  Diary 
of  Anne  Frank"  and  the  national  re- 
lease of  "South  Pacific"  in  July. 
"Anne  Frank"  will  be  presented  as  a 
{Continued  on  page  6) 


RKO  Theatres  Sale  Nets 
List  Ind.  $lf468JS5 

A  book  profit  of  $1,468,755  was 
shown  on  the  sale  of  three  RKO 
Theatres  properties  in  1958,  the  an- 
nual report  of  List  Industries,  parent 
company,  discloses. 

Two  of  the  theatre  properties  sold 
were  leased  back,  the  report  notes. 
At  the  end  of  the  year  RKO  Thea- 
tres and  subsidiaries  had  an  interest 
in  79  theatres,  and  a  50  per  cent 
interest  in  one  additional  theatre.  The 
company  was  operating  72  theatres, 
five  were  leased  to  others  and  two 
were  closed. 

Earnings  of  RKO  Theatres  are  not 
(Continued  on  page  2) 


Easing  of  Tax  on  Profit 
Netted  Abroad  Favored 

From  THE  DAILY  Bureau 

WASHINGTON,  March  2.  -  A 
Presidential  advisory  group  has  rec- 
ommended easing  tax  treatment  on 
overseas  earnings.  It  suggested  in  es- 
sence that  all  overseas  earnings  be 
tax-free  until  they  are  remitted  to  the 
U.S.,  and  that  fhen  only  15  per  cent 
of  the  remitted  earnings  be  taxed  at 
the  regular  52  per  cent  corporate  rate. 
In  other  words,  all  earnings  would 
be  made  subject  to  the  present  85  per 
(Continued  on  page  6) 


Bill  Doll  to  Embassy 
On  'Hercules'  Campaign 

Bill  Doll  has  been  named  vice- 
president  of  Embassy  Pictures  Corp. 
in  charge  of  public  relations,  Joseph 
E.  Levine,  president,  announced  yes- 
terday. His  first  assignment  will  be  in 
connection  with  the  $1,000,000  cam- 
paign on  "Hercules." 

Doll,  who  was  publicity  manager 
(Continued  on  page  6) 


Dr.  Flick  Appointed 
To  New  State  Post 

Special  to  THE  DAILY 

ALBANY,    N.    Y.,    March  2.-Dr. 
Hugh  M.  Flick,  former  director  of  the 
Motion  Picture  Division,  State  Educa- 
tion Department,  and  present  execu- 
( Continued  on  page  6) 


UA  Will  Spend  Over  $1,000,000 
On  'Some  Like  It  Hot7  Campaign 

By  WARREN  G.  HARRIS 
(Picture  on  Page  3) 

In  the  belief  that  "the  only  way  to  get  money  is  to  spend  money,"  United 
Artists'  domestic  campaign  budget  for  the  Marilyn  Monroe  starrer  "Some  Like 
It  Hot"  will  exceed  $1,000,000,  Roger  Lewis,  national  director  of  advertising, 
publicity  and  exploitation,  announced 


ION  TODAY— page  6 


press  conference  here  yesterday 
In  light  of  this  large  expenditure, 
Lewis  said,  UA  is  "counting  on  ex- 
hibitors to  pick  up  the  ball."  Major 
elements  of  the  campaign  set  up  by 
UA  include  local  level  cooperative 
advertising,  record  and  book  promo- 
tions, TV  and  radio  spot  announce- 
ments and  national  magazine  and 
newspaper  editorial  promotion. 
In  the  case  of  records  alone,  United 


Artists  Records  is  issuing  three  long- 
playing  albums  featuring  music  from 
the  Billy  Wilder  comedy.  These,  ac- 
cording to  UA  Records  administrative 
vice-president  Kay  Norton,  will  in- 
clude a  sound-track  album,  a  "Some 
Like  It  Hot  Cha  Cha"  album,  and  a 
special  jazz  album  titled  "Some  Like 
It  Hot."  Miss  Norton  said  that  the 
record  company  has  had  three  to  four 
(Continued  on  page  3) 


In  Joint  Group 
Toll-TV  View 

All  Forms  of  Medium 
Hit  by  Exhibitor  Units 

By  J.  A.  OTTEN 

WASHINGTON,  March  2.  -  The 
Joint  Committee  on  Toll-TV  has  re- 
affirmed its  opposition  to  all  forms  of 


pay 


•TV— wired    and  cabled 


and 


called  for  exhibitor  support  for  an  all- 
out  drive  for  the  Harris  Bill. 

At  the  meeting,  Allied  States  As- 
sociation, through  its  representative, 
Wilbur  Snaper,  for  the  first  time 
agreed  to  go  along  with  all  the  other 
exhibitor  organizations  in  opposition 
(  Continued  on  page  1) 


Continental  Oil  to  Drill 
On  Desilu,  MGM  Land 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  2.-Desilu 
Productions,  Inc.,  has  released  to 
Continental  Oil  Co.,  for  oil  explora- 
tion and  development  55  acres  of  its 
Culver  City  studio  properties,  it  was 
announced  by  Eesi  Arnaz,  president 
of  Desilu.  Following  signing  of  the 
Desilu  lease,  Olen  Lane,  Continen- 
tal's western  region  vice-president, 
announced  acquisition  of  an  88-acre 
(Continued  on  page  6) 

T0A  Board  '3-Day  Meet' 
Fully  Completed  in  Two 

From  THE  DAILY  Bureau 

WASHINGTON,  March  2.  -  A 
combination  of  efficiency  and  coopera- 
tion enabled  Theatre  Owners  of 
America  to  wind  up  its  mid-winter 
board  meeting  here  in  two  days  in- 
stead of  three. 

Originally  scheduled  to  run  from 
yesterday  through  tomorrow,  the 
board  found  that  at  five  o'clock  today 
it  had  acted  on  all  matters  of  im- 
portance and  that  practically  every- 
one was  free  to  go  home.  Only  a 
few  members  remained  to  wind  up 
technical  committee  details. 


Motion  Picture  Daily 


Tuesday,  March 


PERSONAL 
MENTION 


Dt'RTOX  E.  ROBBINS,  National 
Jt>  Screen  Service  vice-president  in 
charge  of  sales,  returned  here  on  Fri- 
day following  a  trip  to  Rome. 
• 

William  Daugherty,  Connecticut 
district  manager  for  Lockwood  & 
Gordon  Theatres,  has  returned  to 
Hartford  from  Mexico. 

• 

Max  Bygraves,  British  actor,  ar- 
rived in  New  York  from  London  yes- 
terday via  B.O.A.C. 

John    Thompson,    Columbia  Pic- 
tures  divisional   promotion  manager 
in  Chicago,  has  left  there  for  Dallas. 
• 

Harry  Saltzman  and  Tony  Rich- 
ardson, producer  and  director, 
respectively,  of  Warner  Brothers' 
"Look  Back  in  Anger,"  will  return  to 
New  York  tomorrow  from  London. 

William  Murphy,  of  the  Cine 
Webb,  Wethersfield,  Conn.,  has  re- 
turned there  following  a  vacation  in 
Vermont. 

• 

Frank    Capha,  producer-director, 
has  arrived  here  from  the  Coast. 
• 

Martin  Jtjrow,  producer,  has  re- 
turned to  Hollywood  from  New 
York. 

• 

J.  Myeh  Schine,  chairman  of  the 
board  of  Schine  Enterprises,  has  left 
Miami  Beach  for  Los  Angeles. 
• 

Bob  Hope  left  Hollywood  yester- 
day  for  New  York. 


RKOTheatres 


(Continued  from  page  1) 
reported  separately.  The  consolidated 
net  earnings  of  List  Industries 
amounted  to  $3,277,765  for  1958, 
compared  with  $1,540,461  the  pre- 
ceding year.  Net  sales  and  operating 
revenues,  including  theatre  admis- 
sions, in  1958  $47,703,200,  compared 
with  $55,433,254  the  year  before. 
Working  capital  was  reported  at  $13,- 
297,894"  at  the  end  of  1958. 

RKO  Theatres  earnings  in  the  early 
part  of  1958  were  poor,  the  report 
notes,  but  improved  during  the  latter 
half  of  the  year  when  more  high 
quality  pictures  became  available, 
with  the  result  that  1958  earnings 
showed  an  improvement  over  1957. 

The  report  states  that  RKO  Thea- 
tres management  "is  optimistic  re- 
garding the  outlook  for  1959  because 
of  the  good  quality  motion  pictures 
which  will  be  booked  this  year,  elim- 
ination at  the  beginning  of  1959  of 
the  federal  tax  on  admissions  up  to 
$1,  new  vending  concession  ar- 
rangements and  other  cost  savings." 

"We  believe,"  it  continues,  "that  a 
circuit  like  ours  with  theatres  well 
located,  attractive  and  carefully 
maintained  can  continue  to  be  suc- 
cessfully operated." 

"The  number  of  pictures  now  be- 
ing produced  is  still  insufficient  to 
satisfy  exhibitor  needs.  However, 
there  has  been  an  effort  on  the  part 
of  Hollywood  producers  to  make  more 
of  the  blockbuster  type  which  in  each 
instance  has  proven  that  there  is  a 
good  audience  for  top  quality  pic- 
tures." 

Sol  A.  Schwartz  is  president  of 
RKO  Theatres,  and  Albert  A.  List, 
chairman  and  president  of  List  In- 
dustries, is  chairman  of  the  board. 


Funeral  Services  Today 
For  Maxwell  Anderson 

Funeral  services  for  Maxwell  An- 
derson, Pulitzer  prize-winning  play- 
wright with  Laurence  Stalings,  au- 
thor of  "What  Price  Glory?,"  his  most 
successful  screen  work,  will  be  held  at 
2  P.M.  today  in  St.  Paul's  Chapel, 
Columbia  University.  Anderson,  who 
was  70,  died  last  Saturday  in  Stam- 
ford Hospital,  Stamford,  Conn.,  fol- 
lowing a  stroke. 

Among  his  most  successful  drama- 
tic works  which  were  made  into  mo- 
tion pictures  were  "Winterset,"  "Mary 
of  Scotland,"  "Saturday's  Children," 
"Private  Lives  of  Elizabeth  and  Es- 
sex," "Both  Your  Houses"  and  "Mary 
of  Scotland."  He  collaborated  on  such 
screen  plays  as  "All  Quiet  on  the 
Western  Front,"  "Rain,"  "Death 
Takes  a  Holiday,"  "Key  Largo,"  "Joan 
of  Arc"  and  "So  Red  the  Rose." 


'Capone'  Big  $40,000 

"Al  Capone,"  the  Burrows-Acker- 
man  production  being  released  by  Al- 
lied Artists,  brought  in  a  "tremen- 
dous" box  office  total  of  $40,000  in 
the  first  four  days  of  a  three  theatre 
engagement  in  the  Miami  area,  AA 
said  yesterday.  The  picture  broke 
all  box  office  records  for  mid-week- 
opening  at  the  Olympia,  Beach  and 
Gables  Theatres  in  Miami,  Miami 
Beach  and  Coral  Gables  on  its  world 
premiere  last  Thursday. 


Dallas  Wompis  Hear 
Sheilah  Graham  Speak 

Special  to  THE  DAILY 

DALLAS,  March  2.-Sheilah  Gra- 
ham, Hollywood  columnist  and  co-au- 
thor of  "Beloved  Infidel,"  spoke  at 
a  luncheon  of  the  Women  of  the  Mo- 
tion Picture  Industry  here.  Miss 
Graham  said  Hollywood  was  still  the 
glamor  capitol  of  the  world  and  that 
the  doings  of  the  famous  stars— de- 
spite the  inroads  of  television— were 
still  front  page  news.  Miss  Graham 
came  here  to  publicize  her  book  and 
its  filming  by  20th  Century-Fox  this 
spring  or  summer. 

Prior  to  introducing  Miss  Graham, 
R.  J.  O'Donnell,  vice-president  and 
general  manager  of  Interstate  circuit, 
lauded  the  Wompi's  as  "hard  work- 
ers" in  gaining  friends  for  the  indus- 
try and  announced  the  "R.  J.  O'Don- 
nell Award"  to  be  presented  to  the 
chapter  doing  the  best  public  relations 
job  at  their  annual  convention  in 
Jacksonville,  Fla.,  in  September.  The 
Dallas  group,  as  national  founders, 
have  disbarred  themselves  from  com- 
peting in  the  award. 

Cleveland  News  Guild 
Hits  at  Censorship 

Special  to  THE  DAILY 

CLEVELAND,  March  2.-The  ex- 
ecutive board  of  the  Cleveland  News- 
paper Guild  has  approved  a  resolution 
reaffirming  its  opposition  to  govern- 
mental censorship  of  movies  in  Ohio 
prior  to  exhibition.  The  resolution 
states:  "Prior  censorship  in  any  form 
comes  perilously  close  to  violating  the 
constitutional  principle  of  freedom  of 
speech  and  freedom  of  the  press." 
The  guild  urged  defeat  of  Ohio  Sen- 
ate Bill  115,  known  as  the  "Shaw 
Movie  Censorship  Bill,"  and  any  other 
legislation  that  would  provide  for 
censorship  prior  to  exhibition  of  mo- 
tion pictures  in  Ohio. 

Named  Md.  Censor 

BALTIMORE,  March  2.-Norman 
C.  Mason,  of  Crisfield,  Md.,  has  been 
appointed  to  the  Maryland  State 
Board  of  Motion  Picture  Censors  by 
newly  elected  Governor  J.  Millard 
Tawes.  It  was  not  stated  whom  he 
will  succeed  but  the  term  of  Mrs. 
Maude  Dorranee  as  vice-chairman  ex- 
pires next  May.  C.  Morton  Gold- 
stein is  chairman. 


Earl  McAvoy  Dead 

NORWALK,  Conn.,  March  2.-Earl 
McAvoy,  45,  producer-director  in 
Hollywood  for  18  years,  died  here  at 
a  local  hospital.  He  had  been  a  resi- 
dent of  Fairfield,  Conn.,  for  the  past 
year.  The  deceased  entered  the  direc- 
torial field  with  M-G-M  in  1940  and 
12  years  later  joined  Columbia  Pic- 
tures. He  became  an  independent 
producer  four  years  ago. 


Alton,  Ml.  Repeals 
4%  Admission  Tax 

Alton,  III.  has  repealed  tli 
4  per  cent  admission  tax  ai 
stituted  an  annual  license  fee 
to  $200  on  Alton  movie  t 
COMPO  has  been  advised  by 
R.  Kennedy  of  the  Publix 
States  Theatres.  The  campa 
repeal  was  led  by  Isadore 
shienk.  Southern  Illinois  distri 
ager  of  the  circuit. 


Service  for  Mack  Go 
Song  Writer,  Is  H< 

A  funeral  service  for  Mack 
who  wrote  the  lyrics  for  man 
lar  songs  introduced  in  filr 
held  yesterday  at  Riverside  \ 
Chapel.  Gordon,  54,  died  Sati 
Roosevelt  Hospital  here  after 
illness. 

Academy  Winner  in  19 

A  member  of  Ascap  and 
Friars  Club,  Gordon  for  mar 
was  under  contract  to  20th  ( 
Fox,  where  he  worked  witl 
Revel,  and  later  in  associati< 
Harry  Warren.  In  1944  he 
an  Academy  Award  for  tl 
"You'll  Never  Know,"  in  t 
"Hello,  Frisco,  Hello." 


Sets  Reade  House  Mark 

Grossing  in  excess  of  $15,500  over 
the  three-day  weekend,  "Gigi"  broke 
all  existing  box  office  records  at  the 
Walter  Reade  Community  Theatre, 
Morristown,  N.  J.,  Reade  reported 
yesterday.  The  house  is  on  a  new  pol- 
icy of  extended  runs  for  top  quality 
product,  which  it  inaugurated  with  a 
four-week  engagement  of  "Auntie 
Mame,"  immediately  preceding  the 
"Gigi"  booking. 


Julius  Steger  Dies 
Former  Fox  Execi 

Julius  Steger,  former  act 
motion  picture  executive,  die 
sleep  on  Feb.  25  at  his  horn 
enna,  Austria,  where  he  was 
was  learned  here  yesterdav. 

From  1920  to  1923,  Steger 
the  Fox  Film  Corporation's  N 
studios,  producing  such  sile 
as  "Does  It  Pay?,"  "No  M 
Guide  Her"  and  "Where  ) 
Parents?"  Steger  also  distil 
himself  on  the  stage  in  "Jus 

Roxy  Books  'Life' 

Universal's  "Imitation  of  L 
have  its  New  York  premien 
Roxy  Theatre  in  mid-April.  T 
also  played  the  original  versic 
picture  25  years  ago. 


NEW  YORK  THEA 


—  RADIO  CITY  MUSIC  HI 

Rockefeller  Center  .  Ci  6-4601 

DEBORAH  KERR  YUL  BRY 

in  ANAT0LE  LITVAK'S  Product 

"THE  JOURNEY 


MOTION    PICTURE    DAILY,    Martin    Quigley,    Editor-in-Chief    and  Publisher 

Herbert    V.    Fecke.    Advertising    Manager;    Gus    H.  F; 

Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  L) 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leices 
principal  capitals  of  the  world.  Motion  Picture  Da 
Center,  New  York  20,  Telephone  Circle  7-3100.  Ca 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other 
as  a  section  of  Motion  Picture  Herald;  Television 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  N 


Ivers,  Managing 

Production    Manager,    TELEVISION    TODAY,    Charles    S.    Aaronson,  Editoria 


Sherw  n  Ka 


Edit 


r;  Jar 


Edi' 


;  Richard  Gertner,  New 
Director;    Pinky  Herman 

Manager;  Telephone  HOllvwood  7-2145;  Washington.  J.  A.  Otten.  National  Press  CI' 
are,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Ed'tor;  William  Pay.  News  Editor.  Correspondeii 
lished  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  1 
s:  "Ouigpubco.  New  York."  Martin  Quigley.  President;  Martin  (Juiglcv.  [r.,  V  ce- President ;  Theo  J.  Sullivan. 
Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  tin 
iblished  da:ly  as  a  part  of  Motion  Picture  Dailv;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered 
N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  c 


!|,  March  3,  1959 


Motion  Picture  Daily 


3 


i  Banyan  Prods. 
Films  and  TV 

|ipn   A.    Harper,  independent 
\i,  has  formed  Banyan  Produc- 
ic,  to  engage  in  theatrical  and 
J  jn  motion  picture  production, 
jilt  project  for  the  new  company 
y  the  production  of  a  low-bud - 
firure  from  an  original  screen- 
T   Charles  J.  Hundt.  Distribu- 
ft  not  been  set. 
Tin    is    also    developing  two 
I  ideas  as  possible  television 
i   for  a  series,  it  was  stated, 
j  fcions  are  now  in  progress  for 
rights  to  two  books,  titles  of 
rill  be  announced  later. 


;ty  Unit  Selects 

e'  for  1st  Premiere 

T  newly-formed  First  Nighter's 
j  the  Cancer  Control  Research 
;  ion,  sponsored  by  the  Variety 
Ft  New  York  Tent  35,  has 
S  "The  Diary  of  Anne  Frank" 
IJjmrst  premiere  and  has  pur- 
.U  large  block  of  tickets  for  the 
J»7  debut  of  the  film  at  the 
jj  lace  here. 

'  ecently  formed  unit,  in  which 
'"['ship  is  obtained  by  a  $500 
I  to  the  Cancer  Foundation, 
A  nembers  to  10  pairs  of  tickets 
Tiway  premieres  each  year. 

Hartford  Theatre 
i<*Jon-Film  Activity 

Special  to  THE  DAILY 

CUi  FORD,  March  2.-Maurice 
jljrg,  owner  of  the  Parsons 
here,  a  1,200-seat,  one-time 
JiL  has  decided  to  make  the 
.  available  on  a  rental  basis 
i  day),  not  only  for  motion 
Ju  but  also  for  group  and  asso- 
jjj  activity,  such  as  meetings, 
jjLows  or  other  organizational 

'  leatre  has  been  closed  since 
bruary. 


Radio  Drive 

'ontinued  from  page  1 ) 

of  the  business  building  ex- 
ommittee,  told  the  TOA  mid- 
Dard  meeting  enough  exhibi- 
y  is  on  hand  to  start  the  cam- 
the  spring.  Exhibition  has 
aised  $159,500,  he  said,  add- 
TOA's  offer  to  put  up  an  ad- 
000,  if  necessary,  still  stands. 
[■I  Brill  again  request  the  busi- 
rl  j  ding  executive  committee  to 
■  lotion  Picture  Association  at 
i  board  meeting  to  match  the 
funds  so  that  the  campaign 
rt,    Stellings    declared.  The 
■:  1  or  the  radio  portion  of  the 
j)     is  $300,000,  he  reported,  a 
rich  can  be  met  if  produc- 
^  jibution  matches  the  exhibi- 
ts said  TOA  felt  the  start  of 
campaign  could  be  a  pow- 
"-f'  ljlant  for  business.  TOA  was 
he   declared,    that  MPAA 
ct  favorably   at   its  March 
He  pointed   out   that  the 
ords  and  material  prepared 
ummer's  use  could  be  used 
ig  campaign. 


Roger  Lewis,  United  Artists  national  director  of  advertising-publicity, 
shown  at  yesterday's  meeting  with  his  executive  assistant,  Fred  Goldberg. 

UA  to  Spend  Over  $1,000,000 

from  page  1 ) 

Francisco,  Seattle  and  Pittsburgh 
have  also  been  prepared. 

In  addition,  Fred  Goldberg,  execu- 
tive assistant  to  Lewis,  said  that 
Marilyn  Monroe  will  personally  tele- 
phone editors  and  critics  throughout 
the  nation  from  her  New  York  apart- 
ment. "Can  you  image  the  stir  a  call 
from  Marilyn  is  going  to  cause  in 
the  average  newspaper  office?",  Gold- 
berg asked. 

Other  phases  of  the  all-media  pro- 
motion include  10,  30  and  60-second 
TV  trailers  and  radio  announcements, 
foreign  tours  by  Billy  Wilder  and 
Jack  Lemmon,  and  special  preview 
showings  for  opinion-making  groups 
and  organizations.  A  book  promotion 
of  the  Billy  Wilder-I.A.L.  Diamond 
screenplay  with  the  New  American 
Library  is  already  rolling.  The  paper- 
back book  gives  full  credits  and  is 
illustrated  with  production  scenes. 

Also  present  at  the  press  confer- 
ence yesterday  were  Mort  Nathanson, 
publicity  manager,  Joseph  Gould,  ad- 
vertising manager,  and  Mori  Krushen, 
exploitation  manager. 


(Continued 

months  in  which  to  plan  the  tieup 
with  the  picture,  and  that  record 
dealers  will  run  cooperative  ads  plug- 
ging the  albums  and  the  picture. 

Lewis  said  that  UA's  tieup  with  its 
record  subsidiary  is  a  good  example 
of  the  results  of  "not  picking  diversi- 
fication arbitrarily."  Not  only  will 
there  be  three  albums  featuring 
"Some  Like  It  Hot"  music  being  dis- 
tributed concurrently  throughout  the 
world,  but  also  each  album  will  very 
amply  display  art  of  Miss  Monroe 
and  her  two  co-stars,  Jack  Lemmon 
and  Tony  Curtis. 

On  other  promotional  fronts,  "Some 
Like  It  Hot"  is  also  stirring  up  "tre- 
mendous activity,"  Lewis  said.  Na- 
tional Sunday  newspaper  supple- 
ments, with  a  combined  circulation 
of  more  than  45,000,000,  carrying 
cover  or  extensive  publicity  breaks 
on  the  picture  include  the  American 
Weekly,  This  Week,  Parade,  and 
Family  Weekly.  Full-page  color  ads 
for  pictorial  review  papers  in  New 
York,  Chicago,  Detroit,  Boston,  Bal- 
timore, Milwaukee,  Los  Angeles,  San 


Progress  Delayed  on 
Merger  Plans  Bill 

From  THE  DAILY  Bureau 

WASHINGTON,  March  2.  -  The 
Senate  Judiciary  Committee  delayed 
the  progress  of  a  bill  requiring  large 
firms  to  give  the  government  advance 
notice  of  their  merger  plans. 

A  judiciary  subcommittee  had  ap- 
proved the  bill  earlier  this  year  with- 
out hearings,  and  speedy  full  com- 
mittee approval  was  expected.  But 
the  full  committee  today  ordered  the 
subcommittee  to  hold  hearings. 

The  Administration  endorses  the 
bill,  but  business  groups  oppose. 

'Inn?  Big  on  Circuit 

"The  Inn  of  the  Sixth  Happiness" 
grossed  a  towering  $247,000  in  the 
first  five  days  of  its  week-long  run-on 
the  RKO  circuit  here,  theatre  officials 
said  yesterday. 


'Ziegfeld  Story'  Set 
For  1960  by  Metro 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  2.  -  "The 
Ziegfeld  Story"  has  been  scheduled 
by  M-G-M  as  one  of  the  top  musical 
extravaganzas  of  1960,  designed  not 
only  for  an  all-star  cast  but  as  a 
showcase  for  new  talent,  it  was  an- 
nounced today  by  Sol  C.  Siegel,  vice- 
president  in  charge  of  production. 

To  have  an  original  story  format, 
the  film  will  feature  the  music  made 
famous  by  Ziegfeld  when  he  dom- 
inated show  business  on  Broadway. 

Rappaport  Remodelling 

BALTIMORE,  March  2.-I.  M. 
Rappaport,  owner  of  the  Hippodrome 
Theatre  here,  will  close  the  house  af- 
ter Easter  for  a  complete  remodeling. 
Both  the  interior  and  the  front  will 
be  rebuilt. 


PEOPLE 


Louis  Pollack,  public  relations  di- 
rector of  the  Screen  Writers  Branch 
of  Writers  Guild  of  America,  West, 
will  relinquish  those  duties,  effective 
May  1,  to  devote  his  time  to  the 
writing  of  his  second  book. 

□ 

Mrs.  Eric  Johnston,  wife  of  the 
president  of  the  Motion  Picture  As- 
sociation of  America,  has  been  se- 
lected by  "McCall's  Magazine"  and 
the  Women's  City  Club  of  Washing- 
ton to  receive  a  1959  Togetherness 
Award. 

□ 

O.  B.  Hanson,  vice-president  of 
Badio  Corp.  of  America  in  charge  of 
engineering  services,  has  retired  from 
the  company  but  will  continue  as  a 
consultant.  He  has  been  an  BCA 
vice-president  since  1954. 

□ 

Lawrence  T.  Young,  manager  of 
the  Cleveland  sales  district  for  Wild- 
ing Picture  Productions,  Inc.,  Chicago, 
has  been  elected  vice-president  of  the 
company  in  charge  of  the  Central 
Sales  Division. 

□ 

Kenneth  A.  Hoagland,  director  of 
color  research  and  development  at 
Allen  B.  Du  Mont  Laboratories,  has 
resigned.  Hoagland  has  been  direct- 
ing the  commercial  development  by 
Du  Mont  of  die  Lawrence  chromatic 
single-gun  color  tube  under  contract 
with  Paramount  Pictures. 


Arthur  N.  Schuman,  nephew  of 
A.  M.  Schuman,  industry  pioneer  cur- 
rently serving  as  consultant  to  the 
Community  Theatres,  Hartford,  has 
been  named  manager  of  die  pub- 
lications department  and  news  bureau 
of  Lee  Isenberg  Associates,  Hartford 
advertising  agency. 

Anti-Trust  Suit  Filed 
On  Baltimore  Runs 

Special  to  THE  DAILY 

BALTIMORE,  March  2.-Edmond- 
son  Village  Theatre,  Inc.,  headed  by 
I.  M.  Makover,  has  filed  an  anti-trust 
suit  against  the  major  distributors 
and  others  charging  a  conspiracy  to 
limit  first-run  product  to  only  seven 
downtown  Baltimore  theatres. 

The  seven  theatres  to  which  die 
suit  claims  first-run  product  is  "re- 
stricted" are  the  Hippodrome,  Town, 
Stanley,  Mayfair,  New,  Century  and 
Little.  Named  as  defendants  in  the 
suit  are  Jack  Fruchtman  and  I.  M. 
Rappaport,  operators  of  die  dieatres 
named. 

In  the  suit  Edmonson  Village 
charges  it  has  asked  for  first-run  films 
from  distributors  but  been  refused 
and  forced  to  wait  for  a  21-day  clear- 
ance from  the  end  of  die  engagements 
of  the  seven  theatres.  Damages  in  die 
amount  of  $150,000  are  asked  in  ad- 
dition to  an  injunction  against  the  al- 
leged agreement  to  restrict  first-runs. 


Uft  LEADS  TH 


I 


Our  Congratulations  To: 


"THE  DEFIANT  ONES" 
"SEPARATE  TABLES" 

"THE  DEFIANT  ONES" 

NATHAN  E.  DOUGLAS 
and  HAROLD  JACOB  SMITH 


TONY  CURTIS 

in" THE  DEFIANT  ONES'' 

DAVID  NIVEN 

in 'SEPARATE  TABLES" 

SIDNEY  POITIER 

in 'THE  DEFIANT  ONES" 


"THE  DEFIANT  ONES" 

SAM  LEAVITT 

"I  WANT  TO  LIVE" 

LIONEL  LINDON 

SEPARATE  TABLES 

CHARLES  LANG,  JR. 


U 


19 


I  WANT  TO  LIVE 

GORDON  E  SAWYER 


11 


ii 


THE  HORSE'S  MOUTI 

ALEC  GUINNESS 


ii 


I  WANT  TO  LIVE 


11 


ii 


NELSON  G/DD/NG 
and  DON  MANKIEWICZ 

SEPARATE  TABLES 

TERENCE  RATTIGAN 
and  JOHN  GAY 


Topping  Every  Ot 


E 


DAMNATIONS  26 


III 


SUSAN  HAYWARD 

in" I  WANT  TO  LIVE" 

DEBORAH  KERR 

SEPARA  TE  TABLES" 


THEODORE  BIKEL 

"THE  DEFIANT  ONES" 

BURL  IVES 

"THE  BIG  COUNTRY" 


THE  DEFIANT  ONES' 

STANLEY  KRAMER 

"I  WANT  TO  LIVE" 

ROBERT  WISE 


WENDY  HILLER 

in" SEPARATE  TABLES" 
MAUREEN  STAPLETON 

in"L  ONE L  YHEA  RTS" 

CARA  WILLIAMS 

in"  THE  DEFIANT  ONES" 


HE  BIG  COUNTRY" 

JEROME  MOROSS 

EPARATE  TABLES" 

DAVID  RAKSIN 


"THE  DEFIANT  ONES" 

FREDERIC  KNUDTSON 

"I  WANT  TO  LIVE" 

WILLIAM  HORNBECK 


II 


6 


Motion  Picture  Daily 


Tuesday,  March  3 


Television  Today 


Continental  Oil 


(Continued  from  page  1) 
lease  from  Loew's,  Inc.,  covering  its 
M-G-M  studios  in  Culver  City. 

The  oil  company  will  apply  im- 
mediatelv  for  drilling  permits  from 
the  City  of  Culver  City.  When  per- 
mits are  granted,  it  is  planned  to  start 
drilling  an  exploratory  well  within  90 
days  at  a  location  on  the  M-G-M 
property,  Lane  stated. 

NBC  Planning  Record 
Hours  of  Colorcasts 

New  records  in  network  color  pro- 
gramming will  be  set  in  March  by 
the  National  Broadcasting  Company. 
During  the  month,  the  network  will 
present  more  nighttime  and  Sunday 
color  programs  than  in  any  previous 
month.  Likewise,  it  will  present  a 
record  number  of  specials  in  color, 
ranging  from  light  comedy  and  musi- 
cals through  opera,  drama  and  docu- 
mentary programming.  Altogether, 
counting  both  specials  and  regularly 
scheduled  shows,  NBC  will  telecast 
at  least  67  hours  in  color  during  the 
month. 

Sunday  will  be  an  especially  big 
color  day  throughout  March.  There 
will  be  three  hours  of  color  pro- 
grams on  March  1,  four  and  a  half 
on  March  8,  three  and  a  half  each 
on  March  15  and  March  22,  and  at 
least  three  hours  on  Easter  Sunday, 
March  29.  On  Easter  the  colorcasts 
will  include  two  one-hour  Mary  Mar- 
tin shows,  one  in  the  afternoon  for 
children  (and  parents)  and  one  at 
night  for  parents  (and  children). 

Special  Commercial 
On  NBC  Spectacular 

Pontiac  had  a  special  commercial 
for  the  NBC  spectacular,  "Accent  on 
Love,"  Saturday  night  from  9  to  10 
P.M.  The  commercial  was  a  2V4-min- 
ute  comedy-drama  concerning  a  wo- 
man who  consults  a  psychiatrist  about 
her  husband,  who  thinks  he  is  a 
Pontiac. 

Spot  was  produced  and  directed 
by  William  S.  Kent  of  National 
Screen  Service,  and  was  written  by 
Dick  Maurv,  Mark  Lawrence  and  Ted 
Allegretti  of  MacManus,  John  and 
Adams.  Ted  Allegretti  produced  for 
the  agency.  Art  direction  and  pro- 
duction sets  were  by  Sal  Tortora  and 
Al  Brenner. 


Screen  Gems  Enters 
Commercial  Production 

Screen  Gems  has  purchased  Elliot, 
Unger  &  Elliot.  Inc.,  commercial  pro- 
duction company  here,  and  hired  the 
key  commercial  production  personnel 
of  Universal  Studios  to  serve  as  the 
West  Coast  branch  of  the  new  Elliot, 
Unger  &  Elliot  division. 

With  these  moves  Screen  Gems  will 
be  able  to  produce  not  only  commer- 
cials but  also  documentary,  training 
and  industrial  pictures,  both  on  film 
and  videotape.  Elliot,  Unger  &  Elliot, 
which  has  been  making  TV  commer- 
cials since  1946,  has  two  video- 
tape studios  in  New  York  in  addi- 
tion to  two  film  studios  here. 

Screen  Gems'  production  opera- 
tions are  at  the  Columbia  studios  in 
Hollywood,  which  now  also  becomes 
the  base  of  the  West  Coast  branch  of 
the  Elliot,  Unger  &  Elliot  division. 
These  facilities  include  26  sound 
stages  and  permanent  outdoor  sets. 

Former  Universal  executives  who 
have  joined  Screen  Gems  are  Joe 
Swavely,  who  will  serve  as  West 
Coast  general  manager  of  the  Elliot, 
Unger  &  Elliot  division,  and  Richard 
Kerns,  who  will  be  production  super- 
visor under  Swavely.  Al  Mendelsohn, 
who  recently  left  Universal  to  join 
Elliot,  Unger  &  Elliot,  will  be  sales 
manager  for  both  the  East  and  West 
Coast  branches  of  Elliot,  Unger  & 
Elliot,  which  will  function  as  a  sep- 
arate division  of  Screen  Gems  under 
the  supervision  of  Stephen  and 
Michael  Elliot  and  William  Unger. 


New  Bidders  for  MBS 
After  Factor  Withdraws 

Negotiations  for  the  sale  of  Mu- 
tual Broadcasting  System  are  under 
way  with  two  prospective  new  pur- 
chasers following  the  collapse  late 
last  week  of  talks  for  the  sale  of  MBS 
to  Max  Factor  &  Co.,  a  spokesman 
for  MBS  said  yesterday.  The  two  new 
negotiators  were  not  named  but  it 
was  said  that  one  was  a  broadcasting 
group  and  the  other  a  "major"  in- 
dustrial concern  listed  on  the  New 
York  Stock  Exchange. 

Mutual  was  among  the  companies 
which  were  headed  by  A.  L.  Guterma, 
who  resigned  Feb.  13  and  sold  his 
stock  to  Hal  Roach,  Jr.,  after  the 
S.E.C.  had  brought  charges  against 
Guterma  for  alleged  violations  of 
Federal  securities  iaws. 


CNP  Series  Forge  Ahead 

Two  CNP  series  have  forged  to 
the  forefront  in  Boston's  Monday- 
through-Friday  rating  handicap,  ac- 
cording to  the  latest  ARB  figures. 
"The  Silent  Service"  and  "Flight" 
registered  23.5  and  20.0,  respectively, 
to  lead  all  other  syndicated  shows  in 
the  three-station  Hub  City  market. 
Both  film  series  are  telecast  on  YVBZ- 
TV. 


Fox  to  Release 


( Continued  from  page  1 ) 
roadshow  film  following  its  world  pre- 
miere at  the   RKO   Palace  Theatre 
here  on  March  18. 

Six  of  the  releases  for  April 
through  September  are  based  on  best- 
selling  novels,  three  on  Broadway 
stage  successes,  and  the  others  are 
original  screenplays. 

The  complete  list  follows: 
April:    "Warlock"    and  "Compul- 
sion" 

May:  "Woman  Obsessed"  and 
"Say  One  for  Me" 

June:  "The  Man  Who  Understood 
Women"  and  "Holiday  for  Lovers" 

July:  "Blue  Denim"  and  "The  Love 
Maniac" 

August:  "Casino"  and  "The  Alas- 
kans" 

September:  "The  Blue  Angel"  and 
"The  Best  of  Everything" 

Kansas  Board 

(Continued  from  page  1) 
had  required  that  a  scene  depicting 
a  "natural  childbirth"  be  deleted  be- 
fore a  license  would  be  granted.  The 
distributor  refused  to  make  the  cut 
and  threatened  court  action. 

Subsequently  the  board  was  chided 
by  Kansas  attorney  general  John 
Andersen  who  said  it  had  exceeded 
its  powers  and  should  revise  its  rules 
and  regulations  to  conform  with  the 
Kansas  Supreme  Court  ruling  in  1958 
on  "The  Moon  Is  Blue."  Legislation 
is  currently  pending  in  the  state 
legislature  to  disband  the  censor 
board. 


4Pennypacker'  Big  in 
Cleveland  Saturation 

Special  to  THE  DAILY 

CLEVELAND,  March  2.  -  By- 
passing the  usual  downtown  first-run 
engagement  of  a  major  picture,  20th- 
Fox  gave  "The  Remarkable  Mr. 
Pennypacker"  its  first  Greater  Cleve- 
land showing  simultaneously  in  ten 
selected  neighborhood  houses.  Com- 
bined gross  was  a  big  $30,000.  All 
houses  played  the  picture  one  week. 

In  spite  of  this  success,  the  policy 
will  not  be  adopted  generally  by 
20th-Fox,  it  is  understood. 


Eric  Blore  Dies 

HOLLYWOOD,  Mar.  2.  -  Eric 
Blore,  71,  one  of  the  screen's  better 
know  portrayers  of  butlers,  died  here 
last  night  of  a  heart  attack.  His  film 
credits  include  "Flying  Down  to  Rio." 
"Diamond  Jim,"  "Top  Hat"  and 
"Fancy  Pants." 

Services  will  be  held  on  Thursday, 
from  Pierce  Bros.  Funeral  Home  here. 


Orowitz  Rites  Held 

LOS  ANGELES,  March  2.  - 
Funeral  services  have  been  held  here 
for  Ely  M.  Orowitz,  veteran  circuit 
executive.  At  the  time  of  his  death  he 
was  manager  of  the  Belmont  Theatre 
here.  Surviving  are  his  widow,  the 
former  actress  Peggy  O'Neil,  a  son 
and  a  daughter. 


Set  Dates  for  T0A 
1960  Convention 

From  THE  DAILY  Bureau 

WASHINGTON,  March  2. 
1960  convention  of  the  Theatre 
ers  of  America  will  be  held 
Ambassador   Hotel   in  Los  Aj 
from  Sept.  11  to  17,  the  TO  A 
announced. 

The  board  also  said  its  195) 
vention  would  be  held  in  conju  II 
with  a  National  Association  of 
cessionaires  trade  show.  This 
convention  has  already  been  s 
Nov.  8  through  12  at  the  Sh 
Hotel  in  Chicago. 


Easing  of  Ti 

( Continued  from  page  1 ) 
cent  credit  now  permitted  on 
corporate  dividends. 

The  recommendation  came 
the  President's  special  committj 
foreign  economic  practices,  set  i 
year  to  outline  changes  on  al 
foreign  economic  policies.  Th| 
ministration,  of  course,  does  np| 
to  approve  the  recommendatio 
fact,  the  Treasury  Departmen 
be  expected  to  fight  them  bittt 

Today's  Ruling  Variable 

Right  now,  some  foreign  ea 
are  taxed  when  earned  and  som< 
when  remitted,  depending  on  t 
ganization  the  U.S.  firm  uses  fo 
rying  on  its  overseas  business 
when  the  earnings  are  counted 
are  fully  taxable  at  the  52  pei 
rate,  just  as  though  they  were  | 


Dr.  Flick  Named 

( Continued  from  page  1 ) 
tive  assistant  to  Dr.  James  E. 
Jr.,  Commissioner  of  Educatior 
been  appointed  Associates  Coi' 
sioner  for    Cultural  Education'! 
Special  Services  at  an  annual 
of  $18,500. 

Wide  Supervisory  Powers 

In  the  new  position,  establishe  i 
year  by  the  State  Board  of  Ref 
Flick  will  supervise  the  Divisi 
Motion  Pictures,  Division  of  E 
tional  Communications  (telej 
and  audio-visual  aids),  State  Li' 
Division  of  Intercultural  Relatio 
Education,  Archives  and  History! 
State  Museum  and  Science  Se ! 
Associated  with  the  Education 
partment  almost  continuously 
1928— except  for  six  years  of  ." 
Service  during  World  War  II  ■ 
53-year-old  Flick  will  assume  his 
post  March  26. 

Bill  Doll  to  Embass; 

( Continued  from  page  1 ) 
for  the  late  Mike  Todd  for 
years,  resigned  last  week  as  her! 
Columbia  Pictures'  publicity  uni 
Samuel  Goldwyn's  "Porgy  and  I 
His  work  for  Embassy  will  aug 
that  under  the  direction  of  Si 
Blumenstock,  advertising  -  put 


y,  March  3,  1959 


Motion  Picture  Daily 


7 


ied  Concurs  TOA  Board  Backs  Support  of  ACE; 

Members  Meet  With  Congressmen 


Continued  from  page  1) 
fcd  as  well  as  pay-TV.  Up  to 
Hied  has  refrained  from  voic- 
i  opposition  to  wired  pay-TV. 
.  meeting  of  the  joint  com-- 
here  representatives  of  all  ex- 
associations  agreed  to  fight  all 
of    toll-TV,  and  blueprinted 

0  raise  $100,000  for  a  cam- 
:o  support  the  Harris  resolu- 
!  pay-TV.  xhjs  resolution,  in- 
d  by  House  Interstate  Corn- 
Committee    Chairman  Oren 

(D.,  Ark.)  would  permit  the 
.  Communications  Commission 
orize  only  a  limited  technical 
"  pay-TV. 

Calls  it  'Culmination' 

d  F.  Harling,  co-chairman  of 
at  committee,  told  the  board 
issage  of  the  Harris  resolution 
successfully  culminate  our 
■ears  of  work  by  providing  the 

1  law  for  outlawing  cable  as 
|   broadcast  pay- TV  as  being 

the  public  interest."  The  Joint 
tee  has  directed  that  all  its 
be  devoted  to  assisting  the 
of  the  Harris  bill,  he  said, 
ng  explained  that  the  Joint 
tee  felt  it  was  not  the  intent 
Harris  resolution  to  permit  a 
for  any  pay-TV  test  programs 
might  be  authorized  by  the 
We  feel  that  the  resolution  as 
written  does  not  sanction  a 
out  just  permits  technical  tests 
TV,"  he  said.  "If  Congress- 
irris  amends  his  bill  to  read 
charge  can  be  made  for  the 
e  will  examine  the  bill  again 
time." 

FCC  Opinion  Differs 

FCC  gave  a  very  different 
tation  of  the  Harris  bill  over 
kend,  saying  that  any  test  of 
would  necessarily  include  a 
,  charge  and  that  it  felt  this 
jctioned  in  the  bill. 
Big  said  that  many  board  mem- 
1*0  went  to  the  Capitol  this 
j  asked  their  Senators  and 
ptatives  to  support  the  bill, 
pt  Committee  will  now  begin 

roots  campaign,"  he  said. 
;  oint  committee  was  given  a 
I  on  the  bill  by  Marcus  Cohn, 
A'ashington  firm  of  Cohn  and 
fvho  was  retained  by  the  corn- 
its  special  counsel  for  the 
The  meeting  was  attended 
esentatives   of   TOA,  Allied 
Metropolitan  Motion  Pic- 
atre  Owners,  the  Independent 
Owners,  the  Southern  Cali- 
heatre  Owners  and  the  Ken- 
heatre  owners. 


From  THE  DAILY  Buriau 

WASHINGTON,  March.  2.  -  The  board  of  directors  of  Theatre  Owners  of 
America  today  completed  an  action-packed  mid-winter  meeting  calling  for 
continued  support  to  the  American  Congress  of  Exhibitors;  a  meeting  with 
Defense  Department  ofT 


icials  on  the 
question  of  pre-release  of  motion  pic- 
tures to  Army  and  Air  Force  post 
theatres;  heard  a  report  on  the  action 
of  the  Small  Business  Administration 
in  extending  its  loan  eligibility  to 
drive-in  theatres. 

Extensive  meetings  between  TOA 
board  members  and  their  representa- 
tives in  Congress  were  held. 

All  of  the  board's  agenda  was  fin- 
ished today,  even  though  the  meeting 
had  originally  been  scheduled  to  con- 
tinue through  tomorrow.  Only  a  few 
committees  were  expected  to  remain 
here  tomorrow  morning,  working  out 
some  minor  details.  In  effect,  the 
scheduled  meeting  finished  tonight, 
with  a  reception  for  Congressmen  and 
Senators  given  by  the  sixty-odd  mem- 
bers attending  the  board  meeting. 

O'Donnell  at  Pentagon 

Robert  O'Donnell,  chairman  of  the 
TOA  Army-Navy  pre-release  com- 
mittee, reported  that  a  meeting  this 
morning  with  Pentagon  officials  re- 
sulted in  "progress  in  the  efforts  of 
motion  picture  exhibitors  to  find  a 
formula  to  permit  military  theatres 
to  play  pictures  after  commercial 
theatres."  Meetings  will  be  continued, 
he  said,  in  an  effort  to  reach  a  satis- 
factory solution.  It  is  expected,  how- 
ever, that  the  next  few  meetings  will 
be  in  New  York. 

The  board  resolved  to  continue  its 
"close  support"  of  ACE  and  urged 
not  only  all  its  members  but  all  non- 
TOA  exhibitors  "to  lend  the  full 
force  of  their  energies  and  coopera- 
tion" to  ACE,  "in  the  firm  belief  that 
the  salvation  of  our  industry  rests 
not  alone  in  its  organizations  but  in 
the  active  participation  of  every  in- 
dividual American  theatre  owner  and 
operator  in  the  solution  of  our  com- 
mon problems." 

The  resolution  was  passed  after  a 
report  on  the  program  and  objectives 
of  ACE,  given  by  its  first  rotating 
chairman,  S.  H.  Fabian. 

Many  Visit  Capitol  Hill 

One  of  the  accomplishments  of  the 
meeting  was  its  impact  on  Capitol 
Hill.  Virtually  all  board  members 
spent  the  morning  on  the  Hill,  dis- 
cussing with  their  Congressmen  and 
Senators  such  problems  as  toll-TV, 
minimum  wage,  Army-Navy  pre-re- 
lease and  any  local  questions  they 
may  have  had. 

A  TOA  spokesman  estimated  that 


two-thirds  of  the  Senate  and  one- 
third  of  the  House  members  were 
seen  by  the  TOA  visitors.  In  several 
cases  a  board  member  was  able  to 
see  Senators  and  Congressmen. 

Philip  Harling,  chairman  of  the 
TOA  Small  Business  Administration 
Committee,  told  the  board  that  SBA 
can,  if  it  desires,  "open  up  broad 
avenues  of  credit  to  enable  a  much- 
needed  shot  in  the  arm  to  rehabili- 
tate theatres  of  the  country  so  that 
our  patrons  can  really  enjoy  a  night 
at  the  movies." 

Will  Take  Time,'  He  Says 
Harling  pointed  out  that  the  pro- 
cess could  be  long,  "because  SBA  is 
almost  certain  to  move  slowlv  and 
conservatively."  He  warned  that  it 
would  "take  time,  patience  and  per- 
sistence to  break  through  the  barrier, 
but  it  can  be  done." 

Harling  explained  to  the  board 
SBA's  recent  action  in  permitting 
drive-in  theatres  to  apply  for  loans 
and  urged  exhibitors  "to  take  the 
time  to  process  an  application."  "The 
money  is  there  and  can  be  borrowed," 
he  said,  "but  while  the  rules  are  still 
harsh  we  nevertheless  will  continue 
to  press  for  less  stringent  regulations." 

Heads  of  state  TOA  units  were 
urged  at  a  luncheon  today  to  report 
local  legislative  problems  to  national 
TOA  as  quickly  as  possible.  TOA 
president  George  Kerasotes  asked  the 
units  to  report  state  activities  in  the 
areas  to  minimum  wage,  censorship, 
admissions  taxes  and  daylight  saving 
time,  so  that  TOA  can  coordinate 
assistance  to  state  and  regional  units. 
Tells  of  Stock  Profit 
Kerasotes  reported  on  TOA's  pur- 
chase of  film  company  stocks  earlier 
this  month,  and  the  board  approved 
the  action.  He  announced  that  as  of 
the  market  closing  on  Feb.  26,  TOA 
had  made  a  total  profit  of  $275  on 
its  purchases. 

In  another  action,  the  board  voted 
to  make  a  new  program  of  accidental 
death  and  dismemberment  insurance 
coverage  for  business  and  pleasure 
travel   available   to   TOA  members. 

Among  other  board  actions  was  ap- 
proval of  the  program  of  the  Council 
of  Motion  Picture  Organizations,  as 
outlined  by  Albert  M.  Pickus,  chair- 
man of  the  TOA  executive  committee 
and  alternate  for  Samuel  Pinanski, 
TOA  member  of  the  Compo  trium- 
virate. 


TOA  Resolution  Honors 
Memory  of  M.  A.  Lightman 

From  THE  DAILY  Bureau 

WASHINGTON,  March  2.  -  The 
board  of  directors  of  the  Theatre 
Owners  of  America  in  a  resolution 
passed  today  expressed  its  sympathies 
to  the  family  of  M.  A.  Lightman,  Sr. 

The  resolution  declared  that  Light- 
man  had  participated  in  the  founding 
of  TOA  and  "lent  his  wisdom,  guid- 
ance and  leadership  to  the  affairs  of 
TOA  for  more  than  a  decade." 


Min  im  u  m  Pay 


( Continued  from  page  1 ) 
the  "service  establishments"  category 
to  which  it  would  extend  coverage. 
He  also  listed  three  bills  in  the  house 
-two  by  Rep.  Zelenko  (D  (  N.Y.)  and 
one  by  Rep.  Addonizio  (D.,  N.J.)— 
provisions  of  which  have  the  same 
general  objectives  as  the  Senate 
bill  and  also  would  raise  the  minimum 
wage  from  $1.00  to  $1.25  an  hour. 
Theatres  are  now  exempt  from  law; 
recent  proposals  have  been  to  extend 
the  law  to  larger  theatre  chains  and 
individual  theatres. 

When  Kennedy  and  Morse  intro- 
duced the  bill  last  month,  Kennedy's 
aides  said  they  did  not  believe  the 
bill  extended  coverage  to  theatres. 
Labor  Department  officials,  however, 
indicated— as  did  Brylawski— that  un- 
der traditional  labor  department  de- 
finitions, theatres  would  probably  be 
included  in  the  extended  coverage. 
Hearings  Later  This  Month 

Brylawski  said  hearings  could  be 
expected  before  a  Senate  sub  com- 
mittee headed  by  Kennedy  later  this 
month.  He  pointed  out  this  would 
give  the  industry  very  little  time  to 
organize  a  presentation.  House  hear- 
ings are  further  off. 

Brylawski  asked  for  "a  large,  ac- 
tive committee  from  all  our  units  to 
start  work  immediately  to  secure  the 
exemption  of  the  movie  industry  from 
the  new  bills."  He  added,  however, 
that  it  was  a  problem  for  all  exhibi- 
tors, and  that  "if  it  properly  falls 
within  the  wider  scope  of  the  Amer- 
ican Congress  of  Exhibitors  or  the 
Council  of  Motion  Picture  Organiza- 
tions, the  campaign  should  be  under- 
taken by  them." 

Brylawski  was  awarded  a  plaque 
today  in  recognition  of  his  services 
to   the  physically  handicapped. 

The  presentation  was  made  at  the 
TOA  board  meeting,  along  with  a 
letter  of  commendation  and  apprecia- 
tion from  the  president's  Committee 
on  the  Physically  Handicapped. 


GEVAERT  CO. 
MERICA,  INC. 


Sales  Offices 
and  Warehouses 
at 


Photographic     materials  of     extraordinary  quality  for  over  half  a  century 


321  West  54th  Street 

New  York  19 
New  York 


6601  N.  Lincoln  Ave. 

Lincolnwood,  III. 
(Chicago) 


Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


1925  Blake  St. 

Denver  2 
Colorado 


A  Complete 
Line  of 
Professional 
Cine  Films 


KILLS 


RECORD! 


~&ts  «^s, 

Mi«»  kRT1ST  RTISTS  «  CAPONE 

GABLES  IN  C0  rtE  M.L  B«W  cortrtENTATORS 

FASCIA1*5'  "  T£R.  MANMER 

— *s  :::»-«•  -r 


ARTISTS  presents 


SB* 


JAMES       MARTIN  »''"W£iW& 


Produced  tiy  JOHN  BURROWS  and  LEONARD  ACRERMAN  ■  Directed  br  RICHARD  WILSON  -  written  t,y  MALVIN  MLD W  HENRY  E  GREENBERG  ■  ms"uh  •  mmnm 

THE  BIG   NEWS  for  1959  is  ALLIED  ARTISTS 


85,  NO.  41 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  MARCH  4,  1959 


TEN  CENTS 


Anti-Trust  Suits  Y.   Council   of   Churches   Takes         Under  Study 

stice  Asking  'Middle  Position'  on  Censorship         Report  on  TV 


oader  Power 
Investigate 

Also  Backs  Proposal 
icrease  Authority 

By  J.  A.  OTTEN 

J5HINGTON,  March  3.  -  The 
Department  and  Federal 
Commission  urged  a  Senate 
ry  Subcommittee  to  give  Jus- 
oader  investigating  powers  in 
ist  suits. 

ifically,  they  endorsed  a  pend- 
jposal  to  give  the  department 
ty  to  compel  business  firms  to 
documentary  evidence  needed 
tigations  looking  toward  civil 
suits. 

now,  Justice  can  compel  the 
Continued  on  page  2) 


'SB  Film  Exports 
ed  at  $43,368,050 

THE  DAILY  Bureau 

HNGTON,  March  3.-U.S.  ex- 
f  motion    picture    films  and 
ent  were   just   about   at  the 
el  as  in  1958  than  1957,  the 
feoent   of    Commerce   has  re- 
lief Nathan  B.  Golden  said 
pments  were  valued  at  S43,- 
just  a  shade  lower  than  the 
,207   valuation   of   the  1957 
ts.  Golden  said  there  was  a 
increase  in  rawstock  ship- 
but  this  was  more  than  offset 
ontinued  on  page  3 ) 


L.  Warner  Week 
ks  All  Records 

operative  effort  of  exhibitors 
sales  organization  of  Warner 
is  resulted  in  the  biggest  sin- 
k's business  in  Warner  Bros, 
during  "Jack  L.  Warner 
February  22-28,  highlight  of 
Pent  "Welcome  Back  Jack," 
Continued  on  page  3) 

I5ION  TODAY— page  8 


Special  to  THE  DAILY 
ALBANY,  N.  Y.,  March  3.-The  New  York  State  Council  of  Churches  (Prot- 
estant), which  will  file  a  memorandum  tomorrow  setting  forth  its  position  on 
the  four  motion  picture  bills  introduced  by  the  Joint  Legislative  Committee 

on  Offensive  and  Obscene  Material, 
took  what  is  described  as  "a  middle 


Skouras  Again  Heads 
Red  Cross  Campaign 

Spyros    P.    Skouras,    president  of 
20th  Century-Fox,  has  been  named 
motion  picture  industry  chairman  for 
the  1959  Amer- 
ican Red  Cross 
campaign. 

I n  accord- 
ance with  his 
custom  over  the 
years  during 
which  he  has 
held  the  same 
post,  Skouras 
will  be  host  to 
industry  lead- 
ers at  a  lunch- 
eon at  the  Met- 
ropolitan Club 
here  on  March 
10.  General  Alfred  Gruenther,  nation- 
al president  of  the  Red  Cross,  and 
other  officials  of  the  organization, 
members  of  government  and  film  per- 
sonalities are  expected  to  attend  the 
luncheon. 


Skouri 


position"  on  censorship,  in  a  section 
dealing  with  "Mass  Communications" 
that  is  part  of  its  "Statement  of  Leg- 
islative Principles  for  1959." 

This  reads:  "We  are  deeply  con- 
cerned over  the  influence  exerted  by 
moving  pictures,  television,  radio, 
comic  books,  magazines  and  books  on 
the  minds  of  immature  people.  There 
is  always  a  tendency  for  the  bounds 
of  decency  to  be  exceeded  and  for 
(Continued  on  page  2) 

Reserve  Decision  on 
Loew's  Application 

Decision  was  reserved  by  Judge 
Edmund  Palmieri  in  New  York  Fed- 
eral Court  yesterday  on  the  applica- 
tion of  Loew's  Theatres  to  acquire 
two  drive-in  theatres  near  South 
Bend,  Ind.  There  was  no  opposition 
to  the  petition  from  Department  of 
Justice  officials. 

Objections  were  raised  at  the  hear- 
ing, however,  by  a  representative  of 
(  Continued  on  page  3  ) 


No  Second  Public  Meeting  on  Censor  Bills; 
Industry  Opposition  Established:  Younglove 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  March  3. -The  Joint  Legislative  Committee  on  Offensive 
and  Obscene  Material  will  not  hold  another  public  meeting  on  the  four  bills 
it  introduced  to  license  motion  picture  theatres,  extend  the  State  Education 
Department's  motion  picture  division  control  of  advertising  by  exhibitors  and 
distributors  and  empower  that  division  to  classify  certain  films  as  "unsuitable 
for  children  subject  to  the  compulsory  education  law  of  the  state." 

Chairman  Joseph  R.  Younglove  said  this  when  asked  last  night  about  the 
report  of  another  session. 

There  will  be  a  meeting  of  joint  committee,  but  this,  Younglove  added,  will 
not  take  place  during  the  current  week.  More  matters,  including  the  annual 
budget  are  on  the  agenda. 

Younglove  commented  that  by  the  New  York  City  hearing-adduced  testi- 
mony, pro  and  con,  the  film  industry's  opposition  has  been  established.  The 
joint'  committee  will  take  whatever  course  on  the  bills  its  members  deem  wise, 
and  in  due  time,  he  said,  but  he  gave  no  clue  on  final  decision. 

The  assumption  here  is  that  if  the  joint  committee  recommends  favorable 
action,  the  bills  will  be  reported  by  standing  committees-public  education  in 
the  Senate,  and  judiciary  in  the  assembly. 

One  point  made  in  New  York  which  impressed  joint  committee  members, 
it  is  reported  here,  was  that  referring  to  exhibition  of  motion  pictures  in 
schools  and  other  places  outside  theatres. 


Interests  Now 
In  U.  S.  Court 

Major-Company  Holdings 
Listed  for  Palmieri 

A  detailed  report  on  the  television 
interests  of  all  major  companies  has 
been  completed  by  the  Department 
of  Justice  and  delivered  to  Federal 
Judge  Edmund  L.  Palmieri. 

The  report  now  is  under  study  by 
the  jurist  and  the  next  move,  if  any, 
is  up  to  him.  There  was  no  indica- 
tion yesterday  what  further  action, 
if  any,  might  be  expected. 

The  report  was  prepared  at  the 
request  of  Judge  Palmieri  last  De- 
cember during  the  hearings  in  his 
Federal  District  court  here  on  Nation- 
al Theatres'  petition  for  authorization 
to  acquire  National  Telefilm  Asso- 
ciates. Judge  Palmieri  declined  to  ap- 
prove the  acquisition  unless  20th 
Century-Fox  disposed  of  an  interest 
(Continued  on  page  8) 

Elect  Byrne,  Klune 
Loew's  Vice-Presidents 

John    P.    Byrne.    M-C-M  general 
sales  manager,  and  Baymond  Klune, 
general  manager  of  the  M-G-M  Stu- 
dios, have  been 
elected  vice- 
presidents      o  f 
Loew's  Inc.,  it 
was  announced 
yesterdav      b  y 
p  r  e  sident 
Joseph    R.  Vo- 
gel. 

Byrne  be- 
came general 
sales  manager 
i  n  December, 
1957.  Previous- 
ly he  had  been 
assistant  sales 

manager  and  prior  to  that  was  in 
charge  of  the  Eastern  Sales  Division. 
He  joined  M-G-M  as  a  salesman  in 
the  Denver  branch  in  1925. 

Klune  came  to  the  MGM  Studios 
in  August,  1958.  Previously  he  had 
served  as  production  manager  for  20tii 
Centurv-Fox,  David  O.  Selznick  and 
RKO.  ' 


John  Bvrne 


Motion  Picture  Daily 


Wednesday,  March  4  j 


PERSONAL 
MENTION 


CHARLES  E.  ROSENBLATT, 
vice-president  of  International 
Film  Distributors,  will  leave  here  on 
Saturday  for  Europe. 

• 

Charles  Simpson,  vice-president 
of  Capital  Releasing  Corp.,  Atlanta, 
lias   returned   there   from    a   trip  to 

Tennessee. 

• 

Barnett  Classman,  president  of 
Pathe  News,  Inc.,  will  return  to  New 
York  on  Friday  following  a  cruise  of 
the  Caribbean. 

• 

Leslie  Grand,  British  talent  agent, 
will  arrive  here  from  London  today 
via  B.O.A.C. 

• 

Ross  Hunter,  producer,  will  arrive 
in  New  York  on  Saturday  from  Hol- 
lywood. 

• 

Donald  Schine,  vice-president  of 
the  Schine  Circuit,  has  returned  to 
Gloversville  from  Miami  Beach,  where 
he  conferred  with  J.  Myer  Schine, 
chairman  of  the  board  of  Schine  En- 
terprises, and  G.  David  Schine,  pres- 
ident of  the  latter  organization. 
• 

R.  ].  "Hap"  Barnes,  president  of 
ABC  Theatrical  Enterprises,  Atlanta, 
has  returned  there  from  Tennessee. 


Alberto  Lattuada,  director, 
?ft  New  York  for  Paris. 


Post  Office  Won't  Rule  Justice  Asks 

On  'Ma'ia'  Ad  in  Mails 


'IT  Names  Schlaifer 

Universal  Pictures  has  appointed 
Charles  Schlaifer  &  Company,  Inc., 
of  New  York  as  its  advertising  agency 
replacing  Cunningham  &  Walsh,  Inc., 
which  resigned  the  account,  it  was 
announced  yesterday  by  David  A. 
Lipton,  Universal  vice-president.  The 
new  agency's  first  assignment  will  be 
on  "Imitation  of  Life." 


From  THE  DAILY  Bureau 

WASHINGTON,  March  3.  -  The 
Post  Office  Department  has  ducked  a 
ruling  on  whether  United  Artists 
could  use  Goya's  famous  "Nude 
Duchess"  painting  in  its  newspaper 
advertising  for  "The  Naked  Maja." 

The  company  had  asked  the  de- 
partment for  an  "advisory  ruling"  on 
whether  newspapers  carrying  such  an 
ad  would  be  barred  from  the  mail. 
General  counsel  Herbert  B.  Warbur- 
ton  replied  that  the  department 
couldn't  actually  rule  on  the  ad  un- 
til it  actually  appeared  in  a  publica- 
tion that  went  through  the  mails,  and 
that  much  would  depend  on  how 
the  picture  was  used  and  what  kind 
of  captions  appeared  with  it. 


In  New  York  yesterday,  Roger 
Lewis,  national  director  of  advertis- 
ing, publicity  and  exploitation  for 
United  Artists,  said  that  to  his  knowl- 
edge UA  had  received  no  word  from 
the  U.S.  Post  Office  on  the  company's 
bid  for  a  ruling  on  the  use  of  the 
Goya  nude  in  its  newspaper  adver- 
tising. He  pointed  out  that  the  ad 
has  already  gone  through  the  mails 
in  three  different  tradepapers. 


Lloyed  Heads  Europe 
'Porgy'  Advertising 

From  THE  DAILY  Bureau 

LONDON,  March  3.  -  Samuel 
Goldwyn  and  Columbia  Pictures  have 
announced  the  appointment  of  Euan 
Lloyed  as  European  supervisor  of  ad- 
vertising, publicity  and  exploitation 
for  Goldwyn's  production  of  "Porgy 
and  Bess."  Under  its  agreement  with 
Samuel  Goldwyn,  Columbia  is  organ- 
izing special  sales  and  advertising- 
publicity  units  on  a  world-wide  basis 
to  handle  road  show  distribution  of 
"Porgy  and  Bess."  Lloyed  will  operate 
Columbia's  headquarters  here. 

In  order  to  accept  the  appointment, 
made  during  his  recent  visit  to  New 
York  and  Hollywood,  he  will  shelve 
his  production  plans  for  about  one 
year,  leaving  himself  free  to  work 
exclusively  for  Samuel  Goldwyn. 


Para*  Names  Cooper 

HOLLYWOOD,  March  3.-Jack 
Cooper  has  been  made  assistant  pub- 
licity manager  at  the  Paramount  Pic- 
tures Studio,  under  Herb  Steinberg, 
studio  publicity  manager.  Cooper  had 
been  handling  press  planting  in  Hol- 
lywood for  Paramount.  Before  join- 
ing Paramount  at  the  beginning  of 
this  year,  Cooper  for  several  years 
directed  pre-release  and  release  pro- 
motional campaigns  for  a  number 
of  independent  production  companies 
under  the  United  Artists  banner. 


( Continued  from  page  1 ) 

production  of  business  records  in  pro- 
ceedings looking  toward  criminal 
suits,  but  can  compel  records  in  pro- 
ceedings looking  toward  civil  action 
only  through  grand  jury  proceedings. 
The  pending  bill  would  permit  a 
"civil  investigative  demand"  similar 
to  a  subpoena.  Justice  officials  said 
they  would  have  no  objection  to  mak- 
ing this  apply  equally  to  individuals, 
but  thought  this  broadening  might 
slow  the  progress  of  the  bill  through 
Congress. 

Hearing  Tomorrow 

The  subcommittee,  headed  by 
Senator  Kefauver  (D.,  Tenn.),  will 
hold  hearings  Thursday  on  a  bill  to 
require  large  firms  to  give  the  gov- 
ernment advance  notice  of  merger 
plans. 

Church  Council 

( Continued  from  page  1 ) 

obscenity,  brutality  and  crime  to  be 
exploited  by  agencies  of  mass  com- 
munication." 

"On  the  other  hand,"  continued 
the  statement,  "legislation  supporting 
decency  can  do  more  harm  than  good 
if  it:   (1)  violates  basic  civic  rights; 

(2)  inhibits  the  free  flow  of  bona  fide 
ideas  however  unpopular  they  may 
be  with  our  own  or  other  groups; 

(3)  substitutes  the  ideas  of  any  par- 
ticular group  for  the  test  of  public 
acceptance  of  that  which  is,  in  good 
faith,  intended  as  art  or  literature. 

"Within  these  boundaries,"  con- 
cluded the  statement,  "we  will  support 
legislation  looking  toward  the  main- 
tenance of  decency  in  the  use  of 
mass  communications.  We  will  not 
uncritically  support  every  measure 
proposed  in  the  guise  of  preventing 
indecency." 

Lou  Costello,  Comedy 
Team  Member,  Is  Dead 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  3.  -  Lou 
Costello,  53,  member  of  the  comedy 
team  of  Abbott  and  Costello,  died 
of  coronary  attack  late  this  afternoon 
at  Doctor's  Hospital,  Beverly  Hills. 
The  comedian  recently  completed  a 
film  for  Columbia,  "Lou  Costello  and 
his  30  Foot  Bride." 

Today's  attack  was  the  second  suf- 
fered by  the  comedian.  He  was 
stricken  five  days  ago,  but  was  be- 
lieved to  be  recovering. 

Born  in  Paterson,  N.  J.,  Costello 
came  to  films  from  burlesque,  stage 
and  radio.  Teamed  with  Bud  Abbott 
the  pair  made  several  highly  success- 
ful films  and  were  voted  among  the 
ten  Money-Making  Stars  in  the  Mo- 
tion Picture  Herald-Fame  polls  of 
1941-44  and  1948-51. 


Cragin  Will  Hi 
Variety  Concla1 


Special  to  THE  DAILY 

LAS  VEGAS,  March  3.- 
Cragin  has  been  appointed  £ 
chairman  for  the  annual  com 
of  Variety  Clubs  International 
starting  March  31.  Cragin,  a  c 
member  of  the  Las  Vegas  Tent 
over  the  convention  chairm 
from  Jacob  Kozloff,  who  relinq 
the  post  due  to  business  whid 
kept  him  out  of  town. 

Registration,  which  is  expecj 
reach  a  record  number  of  some' 
barkers  from  the  United  State: 
don,  Dublin,  Mexico  City  and 
ada,  will  begin  on  Monday,  Ma 
in  the  Hotel  Thunderbird.  A 
mony  to  mark  the  grand  oper 
Las  Vegas'  convention  hal] 
formally  launch  the  Variety 
ence  at  11:30  A.M.  Tuesday. 
31.  It  will  run  through  April 

Key  committee  chairmen 
with  Cragin  are:  Ben  Goffsteii 
her  Clark,  John  DeLuca,  Gen 
phy,  Bob  Loden,  Clifford  Jone; 
Messing,  Tony  DeCarlo,  H 
Keller,  Dave  Eisenberg,  Fred 
Charles  Howell,  Ivan  Ann^ 
Harry  Farnow,  Jerry  Weiler. 
Diederich,  Harry  White, 
Morelli,  Jack  Doyle,  Jack  | 
Mrs.  Averill  Dalitz  and  Mr| 
Atol. 

International  Chief  Barker 
Eby  has   forwarded   to  Cragj 
recommendations  of  all  newly 
chief  barkers  with  whom  he  h 
ducted  regional  meetings  in  t 
ten  days. 

Johnston  Due  in  E 
Sat. ;  To  Report  on 

From  THE  DAILY  Bureau 

WASHINGTON,  March  3 
Picture  Association  presideni 
Johnston  is  due  back  here  on 
day  from  a  month's  tour  of  t 
East. 

Johnston  is  expected  to  ref 
the  Motion  Picture  Export  A 
tion  board  in  New  York  earl 
week.  During  his  tour,  he 
Japan,  Indonesia,  Hongkong 
mosa  and  Malaya,  talking  to  tc 
eminent  officials  in  each  coun 


Levine  Talks  'Hariri 

HOLLYWOOD,  March  3.-I 
tion    plans    for    Embassy  P 
"Hannibal"  will  be  set  here 
seph  Levine,  president  of  Ei 
who  arrived  today  for  talks  w 
tavio   Poggi,   producer.  The 
will  be  filmed  next  summer 
Alps,  using  American  stars. 

During  his  visit,  Levine  al: 
complete  summer  distribution 
for  his  latest  film,  "Hercules." 


Years  of  skilled 
I    |J     Craftsmanship  in 
<  k      Featu re  Tra i  ler 
j  Production... 
f—i        available  for  your 

J^J  SPECIAL 
ANNOUNCEMENT  FILMS 

Custom  Produced 
by  the  hand  of  experience/ 

NATIONAL  SCREEN  SERVICE 


MOTION7  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherw'n  Kane.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinkv  Herman, 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Bcrns,  Manager;  Telephone  HOlhwood  7-2145;  Washington,  I.  A.  Otten.  National  Press  Club 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square.  W.  _'.  Hope  Williams  Burnup,  Manager;  Peter  Burn  ip.  Ed  tor:  William  Pay.  News  Editor.  Correspondent? 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sund.ivs  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Ra 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley.  President;  Martin  Quigley,  Jr.,  V  ce- President ;  Theo  J.  Sullivan.  Yi 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publcati.  ns:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  time: 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  da'ly  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  a 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  C('F 


ijesday,  March  4,  1959 


Motion  Picture  Daily 


3 


alo  Exhibitors 
i  Meet  on  ACE 

Special  to  THE  DAILY 

FFALO,  March  3.  -  With 
e  H.  Mackenna  and  Andy  Gib- 
o-chairmen,  presiding,  the  Buf- 
xchange  area  of  the  American 
ess  of  Exhibitors  met  yesterday 
s  Variety  Club,  at  which  time 
tors  attending  were  urged  to 

Senator  Walter  Mahoney  and 
jr  Earl   W.   Brydges,  Niagara 

and  ask  them  to  vote  against 
t  to  amend  the  education  law 
ation  to  licensing  motion  pic- 
heatres. 

?kenna  and  Gibson  urged  all  ex- 
:s  in  the  exchange  to  join  ACE 
end  in  their  fees.  It  also  was 
:d  to  meet  the  first  Monday  of 
nonth  in  the  Delaware  Avenue 
uarters  of  Tent  7. 


Film  Exports  $43,368,050 


handler  Forms  New 
.lie  Rel.  Outfit 

Wolhandler  has  announced  the 
;ion  of  Wolhandler  Associates,  a 
oublic  relations  organization  to 
ilize  in  the  entertainment  field, 
mdler  recently  resigned  as  vice- 
>ient  in  charge  of  the  New  York 
of  Bogers  &  Cowan,  with  which 
s  been  associated  since  1951.  A 
-n  of  15  years  in  show  business, 
to  his  association  with  Bogers 
-van,  Wolhandler  worked  for  in- 
dent motion  picture  produc- 
ible specializing  in  television 
jn  and  motion  picture  promo- 
*Volhandler  Associates  will  also 
i  industrial  public  relations.  The 
■my's  East  Coast  headquarters 
e  at  406  E.  50th  Street.  West 
j  headquarters  and  personnel  will 
ounced  shortly. 


Y.  Assembly  Favors 
lier  Show-Starting 

Special  to  THE  DAILY 

3 ANY,  N.  Y.,  March  3.  -  The 
bly  passed  today,  by  a  vote  of 
■  30,  a  bill  amending  the  penal 
•  permit  the  start  of  profession- 
rts  and  entertainment  on  Sun- 
t  five  minutes  past  one  instead 
P.M. 

Senate  had  previously  adopted 
easure,  which  would  take  effect 
Siately,  if  signed  by  the  Gov- 


William  F.  Condon  of  Yon- 
jmd  Assemblyman  Julius  Volker 
[iffalo,  co-sponsored  the  act. 

A,  Horning  Dies 

LLYWOOD,  March  3.-William 
Homing,  54,  supervising  art 
it  at  the  MGM  studio,  is  dead 

home.  Interment  will  be  in 
),  Calif.,  tomorrow, 
ning  had  been  nominated  for 
ademy  Award  six  times,  includ- 
•  current  nomination  for  his  work 
Igi."  Survivors  include  his  wife, 

and  three  sons.  Family  re- 
contributions  be  sent  to  Amer- 
Jancer  Society  in  lieu  of  flow- 


( Continued 

by  decreased  exports  of  exposed  fea- 
ture films  and  most  classes  of  equip- 
ment. 

Exports  of  exposed  feature  films, 
both  35  mm.  and  16  mm.,  dropped 
from  340,245,123  linear  feet  valued 
at  $12,000,791  in  1957  to  321,856,505 
feet  valued  at  $11,592,907  last  year. 
A  drop  in  shipments  of  35  mm.  posi- 
tive feature  films  more  than  offset  in- 
creases in  shipments  of  35  mm.  nega- 
tive and  16  mm.  positive  and  negative 
features. 

Bawstock  exports  rose  from  554,- 


from  page  1 ) 
216,184  linear  feet  valued  at  $14,- 
784,138  in  1957  to  587,923,255  linear 
feet  valued  at  $16,287,879  last  year, 
with  most  of  the  increase  in  the 
8  mm.  category. 

Equipment  shipments  were  valued 
at  $15,487,264  last  year,  about  7  per 
cent  below  1957  exports  of  $16,689,- 
278.  Shipments  of  all  types  of  pro- 
jectors, 35  mm.  and  16  mm.  cameras, 
arc  lamps,  and  studio  equipment 
dropped,  while  exports  of  8  mm.  cam- 
eras, motion  picture  screens  and  pro- 
jection equipment  rose. 


Russian  Film  Pact 
Scored  by  Veterans 

From  THE  DAILY  Bureau 

WASHINGTON,  March  3.-The 
Veterans  of  Foreign  Wars  strongly 
attacked  the  proposed  U.S.-Bussian 
film  exchange. 

National  Commander  John  W.  Ma- 
han  issued  a  statement  declaring  his 
group  "at  the  present  time  opposes 
any  film  exchange  with  the  present 
Soviet  government."  He  said  the 
VFW  feels  that  the  Bussian  govern- 
ment would  use  the  exchange  "as  an- 
other propaganda  missile,  rather  than 
for  what  it  was  intended  —  an  ex- 
change of  cultural  programs." 

The  exchange  is  not  in  the  best 
cultural  or  political  interests  of  the 
United  States,  Mahan  insisted.  He 
said  that  the  American  people  and 
their  leaders  should  be  able  to  see 
plainly,  during  the  current  Berlin 
crisis,  that  the  Bussian  government 
wants  to  "rattle  the  sabers  of  war" 
rather  than  have  "an  honest  cultural 
exchange." 


Plan  New  Theatre 
In  N.  J.  Shop  Plaza 

Special  to  THE  DAILY 

NEWABK,  N.  J.,  March  3.-Nego- 
tiations  are  nearly  completed  for  a 
new  motion  picture  theatre  to  be  con- 
structed in  the  Garden  State  Shop- 
ping Plaza  at  Bte.  4  and  17,  Paramus, 
N.  J.  Sturgis  E.  Chadwick,  vice-presi- 
dent of  Garden  State  Plaza  Corp., 
announced  that  Fabian  Enterprises, 
Inc.,  and  Eastern  Management  Corp., 
drive-in  circuit  in  New  Jersey,  would 
jointly  build  and  operate  the  new 
theatre. 

Edward  L.  Fabian,  of  Fabian  En- 
terprises, and  Sheldon  Smerling,  of 
Eastern  Management,  in  describing 
the  new  theatre,  stated  that  it  would 
have  1200  seats,  and  would  be 
equipped  for  Todd-AO  in  addition  to 
regular  projection  devices.  They  stat- 
ed that  in  addition  to  motion  picture 
presentation,  the  theatre  would  be 
readily  adaptable  for  five  shows  and 
community  uses  for  meetings,  gradua- 
tions, and  fashion  shows.  The  theatre 
will  contain  a  skylight  lounge  where 
patrons  can  relax  with  refreshments 
and  enjoy  various  types  of  cultural 
exhibits. 


Jack  Warner  Week 

( Continued  from  page  1 ) 

sales  drive.  Figures  compiled  yester- 
day revealed  a  gross  that  exceeds  by 
almost  15  per  cent  the  company's  pre- 
vious all-time  record  established  dur- 
ing the  first  week  of  August,  1946, 
when  Warner  Bros,  celebrated  the 
20th  anniversary  of  sound,  the  com- 
pany said. 

The  week's  goal,  set  by  drive  co- 
sponsors  Benj.  Kalmenson,  Wolfe 
Cohen  and  Charles  Boasberg,  was 
surpassed  as  overall  figures  reached 
150.14  per  cent  of  the  quota.  All  32 
United  States  branches  and  six  offices 
in  Canada  exceeded  their  respective 
quotas,  with  the  New  York  branch 
achieving  the  top  percentage  of 
240.87  of  its  quota  for  the  week. 

In  foreign  branches,  different 
weeks  have  been  designated  "Jack 
L.  Warner  Week"  and,  as  a  result, 
international  returns  have  not  been 
compiled. 

Reserve  Decision 

( Continued  from  page  1 ) 

the  Palace  Theatre  in  South  Bend, 
who  contended  that  the  acquisition 
by  Loew's  would  unduly  restrain 
competition  in  the  area.  The  Palace  is 
an  indoor  theatre.  In  addition,  a  letter 
was  submitted  by  Trueman  Bem- 
busch  of  Allied  Theatre  Owners  of 
Indiana  opposing  the  petition  on  the 
same  grounds. 

Judge  Palmieri  said  he  would  take 
the  objections  under  consideration. 

Both  theatres  would  be  leased 
from  Mrs.  L.  Cochevetty.  Loew's 
would  acquire  a  lease  on  the  Starlight 
Drive-in,  half  way  between  South 
Bend  and  Elkhart,  and  a  sublease  on 
the  Moonlight  Drive-in,  about  three 
miles  south  of  South  Bend. 


Castle  Joins  Columbia 

HOLLYWOOD,  March  3.-Samuel 
J.  Briskin,  vice-president  in  charge 
of  West  Coast  operations  for  Colum- 
bia Pictures,  has  announced  that  Wil- 
liam Castle  and  associates  will  check 
into  Columbia  March  16  to  prepare  a 
program  of  four  independent  produc- 
tions to  be  filmed  over  a  two-year 
period.  First  on  Castle's  schedule  will 
be  an  original  idea  by  Castle,  which 
is  slated  to  go  before  the  cameras  in 
May. 


Dirksen  Hits  Bill 
On  Tax  Deferment 


From  THE  DAILY  Bureau 

WASHINGTON,  March  3.-Senate 
Bepublican  leader  Dirksen  (B.,  111.) 
announced  strong  opposition  to  a 
pending  bill  to  provide  tax  deferment 
for  exhibitors  and  other  self-employed 
people. 

The  bill,  already  approved  by  the 
House  Ways  and  Means  Committee 
over  Treasury  Department  opposition, 
is  slated  for  a  House  vote  March  16. 
It  would  permit  self-employed  peo- 
ple to  defer  taxes  on  limited  amounts 
of  earnings  each  year,  providing 
these  amounts  were  put  into  specified 
types  of  retirement  plans.  Taxes 
would  be  paid,  usually  at  lower  rates, 
when  the  individuals  retired  and 
started  withdrawing  the  money. 

Estimates  Bevenue  Loss 

Dirksen  said  he  had  expressed  op- 
position to  the  bill  at  this  morning's 
conference  of  Bepublican  legislative 
leaders  at  the  White  House,  arguing 
that  it  would  cost  the  treasury  $365,- 
000,000  of  revenue  a  year  and  would 
lead  to  demands  for  similar  tax  treat- 
ment by  many  other  groups. 


Heavy  Promotion  for 
'Tempest'  Next  Week 

A  heavy  schedule  of  national  televi- 
sion and  radio  promotional  activity 
on  behalf  of  "Tempest"  has  been  set 
by  Paramount  for  next  week.  Four 
of  the  picture's  top  stars  are  cooperat- 
ing in  the  promotion,  with  Van  Heflin 
assuming  the  biggest  share  of  the 
work. 

Van  Heflin,  due  to  arrive  in  New 
York  next  weekend  from  the  Coast, 
will  appear  Sunday  evening  on  Ed 
Sullivan's  CBS-TV  Show,  and  the  fol- 
lowing day  on  Arthur  Godfrey's  CBS- 
TV  Show.  He  will  continue  his  pro- 
motion of  "Tempest"  on  two  more 
topflight  airwaves  programs  on  Tues- 
day: Dave  Garroway's  NBC-TV  "To- 
day" Show  and  NBC-Badio's  "Band- 
stand" program.  On  Tuesday,  also, 
Heflin  and  his  fellow  "Tempest"  stars 
Viveca  Lindfors,  Geoffrey  Home  and 
Oscar  Homolka,  will  join  Mitch  Mil- 
ler at  CBS-Badio  to  cut  the  interview 
tape  for  the  Miller  evening  program 
of  March  22,  which  is  the  Sunday  be- 
fore the  opening'  of  "Tempest"  at 
New  York's  Capitol  Theatre,  and  in 
other  theatres  throughout  the  country. 


Bartlett  Signs  Pokier 

HOLLYWOOD,  March  3.  -  Acad- 
emy Award  nominee  Sidney  Poitier 
has  been  signed  by  producer-director 
Hall  Bartlett  for  a  starring  in  his 
forthcoming  production,  "All  the 
Young  Men."  The  screenplay,  written 
by  Bartlett  from  an  original  story  by 
Bartlett  and  Gene  Coon,  will  be  high- 
lighted by  five  top-starring  names, 
Poitier  being  the  first  signed. 

Bartlett  has  tentatively  set  a  shoot- 
ing date  for  early  June,  with  nego- 
tiations for  a  major  release  now  "in 
progress. 


The  great  adventure-romance  actually 
filmed  in  South  America  .  .  .  W.  H.  Hudson's 
unforgettable  story  of  Rima,  mysterious 
as  she  was  beautiful ...  of  the  Strange 
Secret  that  lay  in  a  forgotten 
land  unknown  to  man. 


M-G-M 


* 


AUDREY  HEPBURN 
ANTHONY  PERKINS 

in 

GUSEEN MANSIONS 

.  .  .  the  forbidden  forests  beyond  the  Amazon 

co-starring 

LEE  J.  COBB 

SESSUE  HAYAKAWA  •  HENRY  SILVA 

Screenplay  by  DOROTHY  KINGSLEY 

Based  On  the  Novel  by  WILLIAM  HENRY  HUDSON 
In  METROCOLOR  And  CinemaScope 
Directed  by  MEL  FERRER 

Produced  by  EDMUND  GRAINGER 


An  M-G-M  Picture 


OLD! 

Green"  issue  of  "Seventeen"  with 
i  and  30-page  editorial  sections. 
I  fan  magazines.  Nationwide  Radio. 
O-ind  Track  Album.  Bantam  Book 
iitless  other  items  in  press  book. 


SELECTED  BY  RADIO  CITY  MUSIC  HALL 
AS  ITS  EASTER  HOLIDAY  OFFERING! 


YOUTH 
KNOWS 

•    •  • 

doesn't  mind 
saying  so 

Today's  teen-agers  are  outspoken  .  .  . 
know  what  they  like  .  .  .  don't  mind  let- 
ting people  know.  In  fact,  if  they  like  a 
picture — if  they  feel  it's  good,  they 
respond  in  a  hurry  — make  good  the 
trade  saying  .  .  .  The  better  the  picture 
THE  BETTER  THE  BOX  OFFICE! 

Better  story  material —latest,  most 
advanced  technics— all  help  make  good 
pictures  better.  That's  why  it  pays  to 
take  full  advantage  of  the  Eastman 
Technical  Service  for  Motion  Picture  Film, 
maintained  to  work  with  the  industry, 
help  solve  questions  of  film  choice,  pro- 
duction and  processing.  Offices  at 
strategic  locations.  Inquiries  invited. 

Motion  Picture  Film  Department 

EASTMAN  KODAK  COMPANY 

Rochester  4,  N.Y. 

East  Coast  Division 

342  Madison  Ave.,  New  York  17,  N.Y. 

Midwest  Division 

130  East  Randolph  Drive,  Chicago  1,  III. 

West  Coast  Division 

6706  Santa  Monica  Blvd.,  Hollywood  38,  Calif. 


It 's  what's  on  the  screen  .  .  . 
and  what  people  say  about  it 
.  .  .  that  counts! 


Motion  Picture  Daily 


Thursday,  March  El 


PERSONAL 
MENTION 


EDWARD  L.  HYMAN,  American 
Broadcasting  -  Paramount  Thea- 
tres vice-president,  will  return  to  New 
York  this  weekend  from  an  extended 
tour  of  the  company's  theatre  opera- 
tions and  a  look  at  new  product  in 
Hollywood. 

• 

Hakold  Mikisch,  president  of  the 
Mnisch  Co.,  will  arrive  in  New  York 
from  the  Coast  tomorrow  for  confer- 
ences at  United  Artists. 

• 

Harold  Goldman,  president  of 
NTA  International,  will  leave  here  to- 
day for  Washington. 

• 

Irving  H.  Ludwig,  president  of 
Buena  Vista;  Ned  Clarke,  foreign 
sales  manager,  and  Charles  Levy, 
advertising-publicity  director,  will 
leave  New  York  today  for  Holly- 
wood. 

• 

Meyer  Hutner,  Warner  Brothers 
national  publicity  manager,  left  New 
York  yesterday  for  the  company's 
Burbank  studios. 

• 

Martin  Roberts,  director  of  pro- 
motion for  NTA,  will  leave  here  to- 
morrow for  Toronto  to  attend  the  con- 
vention of  the  Canadian  Broadcasters 
Association. 

• 

Harry  Saltzman  and  Tony  Rich- 
ardson, producer  and  director,  re- 
spectively, for  Warner  Brothers' 
"Look  Back  in  Anger,"  will  return  to 
Hollywood  today  from  New  York. 
• 

Henry  Hayes,  sales  representative 
for  United  Artists  in  Atlanta,  has  re- 
turned there  from  Orlando,  Fla. 
• 

A.  O.  LaFlamme,  co-partner  in 
the  Unadilla,  N.  Y.,  Drive-in  Thea- 
tre, has  returned  there  from  Albany, 
N.  Y. 

• 

Samuel  Bronston,  producer  of 
"John  Paul  Jones,"  has  returned  to 
Hollywood  from  New  York. 

• 

Herbert  Schwartz,  branch  man- 
ager for  Columbia  Pictures  in  Al- 
bany, N.  Y.,  has  returned  there  from 
Gloversville,  N.  Y. 

• 

Sid  Laird,  business  manager  of  Al- 
Dun  Amusement  Co.,  West  Point, 
Ga.,  has  returned  there  from  Tupelo, 
Miss.  • 

Edward  R.  Susse,  M-G-M  resident 
manager  in  Albany,  N.  Y.,  and  Jack 
Mundstuk,  head  of  the  company's 
Buffalo  office,  are  in  Gloversville, 
N.  Y.,  today  from  their  respective 
cities. 


14  Po.  Cities  Hove      Pay-TV  Status 


Repealed  Local  Tax 

Fourteen  Pennsylvania  cities  have 
repealed  their  local  admission  taxes, 
ranging  from  5  to  10  per  cent,  since 
COMPO  started  its  continuing  survey 
of  state  and  local  admission  taxes  a  . 
little  more  than  two  years  ago, 
Charles  E.  McCarthy,  Compo  in- 
formation director,  reported  yester- 
day. 

Seven  Acted  This  Year 

Seven  of  these  cities— Hazleton, 
Lancaster,  Philadelphia,  Shamokin, 
Sunburv,  Williamsport  and  Wilkes- 
barre,  dropped  their  taxes  at  the  be- 
ginning of  this  year.  The  others- 
Bethlehem,  Bradford,  Butler,  Con- 
nellsville,  McKeesport,  Nanticoke  and 
Pittston— had  rescinded  local  admis- 
sion taxes  previously. 

"This  tax  relief  was  obtained,"  Mc- 
Carthy said,  "through  the  persistent 
and  concerted  efforts  of  local  exhibi- 
tors. In  some  cases,  where  theatre 
closures  were  threatened  unless  tax- 
relief  was  granted,  exhibitors  were 
aided  in  their  campaigns  by  local 
merchants,  who  realized  the  impor- 
tance of  theatres  to  their  communi- 
ties, not  only  as  an  entertainment 
medium,  but  as  a  stimulus  to  other 
lines  of  business. 

Assistance  Pledged 

"I  hope  that  exhibitors  in  other 
cities,  who  are  still  plagued  with  these 
discriminatory  taxes,  will  be  encour- 
aged by  the  success  of  Pennsylvania 
exhibitors  in  pushing  their  campaign 
for  repeal.  Compo  will  lend  assistance 
wherever  necessary." 


4Sound'  Bow 

(Continued  from  page  1) 
Martin  Ritt  and  Stuart  Whitman,  who 
plays  a  starring  role  in  the  picture. 
Ritt  and  Whitman  were  accompanied 
to  Jackson  by  actress  Patricia  Owens. 

During  the  festivities,  Ritt  pre- 
sented a  copy  of  the  script  to  Gov- 
ernor James  Coleman  at  the  State 
Capitol.  The  visitors  were  honored 
guests  at  a  luncheon  sponsored  by  the 
Jackson  Kiwanis  Club  and  with 
Mayor  Allen  C.  Thompson  partici- 
pated in  a  mammoth  street  parade 
which  included  high  school  marching 
bands  and  representatives  of  all  civic 
and  social  organizations  in  the  Jack- 


Albany  Color  Ad 

ALBANY,  N.  Y.,  March  4.  -  In 
"first"  here,  the  "Times-Union"  car- 
ried a  motion  picture  advertisement  in 
color— for  Alan  V.  Iselin's  reopening 
of  the  Auto- Vision  in  East  Green- 
bush,  with  car  heaters,  and  for  the  bill 
at  his  Turnpike  Drive-in,  Westmere 
(also  in  winter  operation  with  heat- 
ers). The  third-of-a-page  insertion 
was  in  black,  white  and  red. 


( Continued  from  page  1 ) 
year,  are  apparently  trying  to  avoid 
another  bout  this  year. 

The  Harris  bill  would  bar  toll  tele- 
vision, except  for  limited  tests,  until 
Congress  sets  permanent  standards. 
The  bill  says  only  "technical"  tests 
would  be  permitted,  and  each  system 
could  be  tried  in  only  one  area.  The 
ban  would  cover  both  wire  and  broad- 
cast toll  TV. 

The  Joint  Committee  on  Toll-TV, 
interpreting  the  "technical"  tests  to 
mean  strictly  tests  of  the  technical 
performance  of  pay  TV  systems,  is 
backing  the  Harris  bill.  But  the  FCC, 
interpreting  the  bill  to  permit  pro- 
gram tests  for  a  charge,  has  said  that 
the  bill  isn't  as  far  from  its  own  posi- 
tion as  might  have  been  expected, 
either. 

Harris  conceded  that  the  committee 
is  receiving  "thousands"  of  letters 
and  cards  on  the  subject,  almost  all 
against  pay-TV. 


Brotherhood  Week  Set 
For  Monday  in  Albany 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  March  4.  -  Ob- 
servance of  National  Brotherhood 
Week  will  be  held  in  the  Albany  ex- 
change district,  the  week  of  March  9. 
This  was  decided  at  a  meeting  in  the 
20th-Fox  studio,  at  which  co-chair- 
men, Edward  R.  Susse,  for  distribu- 
tors, and  Elias  Schlenger,  for  ex- 
hibitors, presided. 

Susse  and  Schlenger  hope  to  have 
100  per  cent  enrollment  in  the  Na- 
tional Conference  of  Christians  and 
Jews,  by  exchange  personnel  and  by 
circuit  employees.  Salesmen  will  urge 
similar  support  by  independent  thea- 
tres, when  calling  on  the  latter. 
Compo  dues  are  also  being  sought, 
on  these  visits. 

There  has  been  a  "good"  response 
by  smaller  houses  to  the  Compo  cam- 
paign, Susse  stated.  Circuit  reports 
will  be  received  later. 


Costello  Mass  Saturday 

HOLLYWOOD,  March  4.-Rosary 
will  be  recited  here  on  Friday  for 
Lou  Costello.  This  service  will  be  fol- 
lowed on  Saturday  by  a  requiem  mass 
at  St.  Francis  de  Sales  Church  in 
Studio  City.  Entombment  will  take 
place  at  the  Mausoleum  in  Calvary 
Cemetery. 


'Sheriff'  Here  Mar.  13 

Twentieth  Century  -  Fox's  "The 
Sheriff  of  Fractured  Jaw"  will  open 
at  the  Paramount  Theatre  here  on 
March  13,  preceding  the  engagement 
of  Jerry  Wald's  "The  Sound  and  the 
Fury,"  previously  announced  for  that 
date. 


. . .  NEW 
ROUNDU 


To  Exhibit  Set  Model 

An   exhibition   of  Hollywoi 
ists'  original  models  of  sets, 
designs,  sketches  for  makeup 
individual  scenes  will  be  held 
Cooper  Union  Museum  here 
15  to  May  15.  Included  are  col 
of  designs  from  "Ben  Hur,"  "t 
"The    Brothers  Karamazov," 
Pacific,"   "Teahouse   of  the 
Moon,"  "Love  Comes  to  Mr.  > 
and  other  films  through  coo{ 
of    MGM,    20th  Century-Fc 
U.P.A. 

■ 

Dietrich  Show  Planned 

"An  Evening  with  Marlenl 
rich"  will  be  presented  Apr 
the  Museum  of  Modern  Art 
rium  here  as  a  benefit  i 
museum's  film  library.  Excerj 
"The  Blue  Angel,"  "Morocco 
Blonde  Venus,"  "Desire," 
Rides  Again,"  "A  Foreign  Aff; 
others  will  be  shown.  The  ben 
open  the  museum's  spring  filn 
"Marlene  Dietrich:  Image  a 
gend." 

■ 

'Green'  Here  March  19 

MGM's  "Green  Mansions," 
Audrey  Hepburn  and  Antho 
kins,  will  open  at  Radio  Cit; 
Hall  March  19  with  the  re 
Easter  stage  spectacle. 


To  Honor  Rank  'Night 

The  Rank  Organization's  ". 
To  Remember"  will  receive  aij 
from  the  Foreign  Press  Ass 
honoring  the  film  as  "the  h 
ture  of  the  year  from  Englai, 
dinner  tonight  in  the  Cocoanu 
of  the  Ambassador  Hotel  in  1 
geles.  The  award  to  "A  N 
Remember"  will  be  accep 
British  Consul  General  R.  G 
CMG,  OBE  and  Maureen 
will  make  the  presentation. 

■ 

'Cry  from  Streets'  to  f| 

Tudor  Pictures'  "A  Cry  fi 
Streets"  has  been  booked  to 
the  Presidio  Theatre  in  Sai 
cisco.  It  will  play  on  an  e 
basis  following  die  current  at 

JPJ  Inc.  Moves 

John  Paul  Jones  Productioi 
has  completed  a  move  to  ne\ 
quarters  at  15  East  48th  Stn 
Donald  Wyman  is  in  charge 
new  offices. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-m-Chief  and  Publisher;  Sherw^  Kane  Eto  J  ames  D 
Herbert  V.  Fecke.  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY  Charles 
Canby,  Eastern   Editors.   Hollywood  Bureau,   Yucca-Vine   Building,   Samuel   D.   Herns,   Manager;  Telephone,  Hollywood 


I  vers,  Managing  Editor;  Richard  Gertner  News 
S.  Aaronson,  Editorial  Director;  Pinky  Herman. 
Washington,  J.   A.  Otten,  National  Press  CM 


v,  March  5,  1959 


Motion  Picture  Daily 


3 


Roach  Elected 
PC  President 


'White  Paper'  Study  Likely 


THE  DAILY  Bureau 

YWOOD,  March  4.  -  Hal 
jr.,  representing  the  Alliance 
ision  Film  Producers,  was 
president  of  the  Motion  Pic- 
nanent  Charities  yesterday  at 
lization's  annual  meeting.  He 

union  official  Carl  Cooper 

serve  for  one  year. 

officers  elected  for  1959-60 

Walter  Mirisch,  Screen  Pro- 
luild,  vice-president;  Sidney 
.  Allied  Industries,  secretary, 
,>rge  Slaff,  Samuel  Goldwyn 
jns  treasurer. 

Measurer's  report  to  the  mem- 
stated  that  MPPC  to  date 
Id  a  total  of  $1,120,300  from 
ubscribers. 


Rabbi  Board 
s  Censorship 

Special  to  THE  DAILY 

NY,  March  4.-The  New 
ard  of  Rabbis,  Inc.,  in  their 
for  State  Legislation,  1959," 
that  "We  feel  censorship, 
of  the  press,  radio,  televi- 
stage  or  the  cinema— is  an 
of  America's  traditional  free- 


k 


Rabbinate  of  the  State  of 
the  paragraph  on  censor- 
ftinued,  "reiterates  its  belief 
bility  of  the  true  and  the 
triumph  in  the  free  market 
We  express  our  complete 
the  citizens  of  our  state  and 
eschew  the  evil  and  reject 
:h  is  untrue. 

eaffirm  the  right  of  artists, 
publicists,  dramatists,  etc.,  to 
problems  as  they  see  them, 
that  their  work  is  not  ob- 


^ressbook  Readied 
WB  'Star  Is  Born' 

om  THE  DAILY  Bureau 

YWOOD,  March  4.  -  War- 
hers  is  preparing  new  ads 
?ssbook  for  "A  Star  Is  Born" 
give  the  Judy  Garland-James 
tarrer  deluxe  treatment  in  a 
selected  bookings  during  the 
jbe  months.  A  test  date  for 
*ialized  handling  is  the  first- 
ly Palace,  Cincinnati,  starting 


I  Artists  Board 
eet  Here  Mar.  20 

\om  THE  DAILY  Bureau 

YWOOD,  March  4.  -  Meet- 
Allied  Artists  board  of  di- 
ivill  be  held  in  New  York 
B0,  it  was  announced  today 

Broidy,  president.  In  addi- 
Broidy,  those  on  the  board 

West  Coast  are  George  D. 

W.  Ray  Johnston,  Sherrill 
!  and  Roger  W.  Hurlock. 
jare  Edward  Morey,  Paul 
and  Herman  Rifkin. 


( Continued 

Tenn.),  has  received  a  large  number 
of  complaints  against  the  distributors, 
mostly  from  members  of  Allied  States 
Association.  These  complaints  are 
now  under  study,  he  added,  for  de- 
termination of  whether  they  con- 
stitute enough  of  an  anti-trust  prob- 
lem to  warrant  full-fledged  investi- 
gation and  hearings. 

Some  of  the  exhibitor  complaints 
are  coming  to  the  subcommittee 
from  the  offices  of  individual  Sena- 
tors, forwarding  mail  they  have  re- 
ceived. Others  are  coming  directly 
from  exhibitors  or  from  the  Washing- 
ton office  of  Allied,  this  subcommittee 
aide  asserted. 

Expected'  by  Horace  Adams 

Allied  president  Horace  Adams  re- 
cently declared  Allied  expected  a 
hearing  on  its  "White  Paper"  charges 
before  a  Congressional  committee 
headed  by  a  presidential  aspirant. 
Only  two  committees  having  jurisdic- 
tion in  this  field  are  headed  by  men 
mentioned  as  presidential  possibilities 
—the  Senate  judiciary  subcommittee 
on  anti-trust  policy,  headed  by  Ke- 
fauver,  and  a  Senate  Small  Business 
subcommittee  headed  by  Senator 
Humphrey  (D.,  Minn.). 

Other  senators  mentioned  as  pres- 
idential hopefuls,  such  as  Senator 
Kennedy  of  Massachusetts,  do  not 
have  assignments  on  committees  op- 
erating in  this  area. 

The  Senate  Small  Business  Com- 


from  page  1 ) 

mittee,  which  has  held  extensive  hear- 
ings on  film  industry  trade  practices, 
made  no  mention  of  possible  hearings 
on  the  industry  in  a  19-point  agenda 
recently  approved  for  action  this  year. 
The  industry  fight  could  be  added 
to  the  agenda,  but  committee  officials 
said  so  far  there  has  been  no  move 
to  do  this. 

The  judiciary  subcommittee  has  al- 
ready announced  hearings  on  a  num- 
ber of  anti-trust  bills,  and  also  major 
investigations  of  the  drug,  auto  and 
steel  industries.  Just  when  it  could 
get  around  to  the  film  fight  is  un- 
known. 

Myers  Reticent 

Allied  general  counsel  Abram  F. 
Myers  refused  to  say  whether  Allied 
is  trying  to  get  hearings  before  either 
the  judiciary  or  small  business  com- 
mittees, though  the  volume  of  mail 
to  the  Kefauver  committee  would  in- 
dicate this  objective  is  their  current 
target. 

Myers  did  say,  however,  that  a  re- 
cent approach  made  by  an  Allied 
member  to  Senators  Randolph  and 
Byrd,  West  Virginia  Democrats,  was 
"not  an  official  approach  from  Al- 
lied." 

Both  Randolph  and  Byrd,  follow- 
ing a  meeting  last  Friday  with  an 
Ohio  Allied  member,  said  they  would 
ask  both  the  judiciary  and  small  busi- 
ness committees  to  investigate  the 
industry. 


Report  Albany  Opposed 
To  Film  Censor  Bills 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  March  4.  -  A 
usually  well-informed  source,  not  con- 
nected with  the  Joint  Legislative 
Committee  on  Offiensive  and  Obscene 
Material,  today  expressed  skepticism 
that  favorable  action  would  be  taken 
on  the  four  film  bills  the  committee 
recently  introduced,  and  later  con- 
sidered at  the  public  hearing  in  New 
York.  A  committee  spokesman  had 
no  comment  on  this  prediction.  Time 
will  prove  whether  it  is  correct. 

Church  Group  Delays  Move 

Meanwhile,  the  State  Council  of 
Protestant  Churches  delayed  until 
next  Tuesday  a  statement  by  its  leg- 
islative commission  on  the  controver- 
sial measures. 


Hearing  Postponed 

COLUMBUS,  Ohio,  March  4.-The 
first  hearing  on  the  O'Shaughnessy- 
Lynch  bill,  which  would  classify  mo- 
tion pictures  according  to  adult  and 
family  audiences,  has  been  postponed 
to  March  10  by  the  Ohio  Senate  Ju- 
diciary Committee. 

Mrs.  Celia  J.  Minton 

ERIE,  Pa.,  March  4.  -  Funeral 
services  were  held  here  today  for 
Mrs.  Celia  J.  Minton,  who  died  Sun- 
day. She  was  the  wife  of  J.  Vance 
Minton,  manager  of  Shea's  Theatre 
here  since  1932. 


Wometco  Remodeling 
Theatre  for  'Anne' 

Special  to  THE  DAILY 

MIAMI,  March  4.— Wometco  Thea- 
tres will  carry  out  a  complete  over- 
haul job  on  its  Cameo  Theatre  in 
Miami  Beach,  in  anticipation  of  the 
opening  April  20  of  "The  Diary  of 
Anne  Frank."  Sidney  Meyer  and 
Mitchell  Wolfson,  co-owners  of 
Wometco,  have  announced  that  the 
film  will  be  shown  exclusively  in 
Florida  for  a  year  with  a  reserved 
seat  schedule. 

New  Seating  Planned 

The  front  of  the  old  theatre  will  be 
altered  and  so  will  the  box  office 
New  seats  will  be  installed  and  the 
screen  will  be  enlarged  to  handle 
CinemaScope. 

Full  stereophonic  sound  will  be 
another  feature. 

An  advertising  campaign  to  pro- 
mote the  20th-Fox  release  will  be  ex- 
tended to  cities  all  over  the  state. 


'Verboten'  Dual  Bow 

A  dual  world  premiere  of  Samuel 
Fuller's  "Verboten"  will  take  place 
at  the  Palace  Theatre,  Milwaukee, 
and  Fox  Theatre,  Detroit,  on  March 
13,  according  to  Foster  Blake,  gen- 
eral sales  manager  for  Rank  Film 
Distributors  of  America,  Inc.  Terry 
Turner  is  currently  in  Milwaukee  and 
Detroit  organizing  a  special  exploi- 
tation campaign  to  promote  the  pre- 


PEOPLE 


Christian  De  Lamaziere,  French 
publicist,  has  been  appointed  director 
of  European  operations  for  Three  Arts 
Distributors,  Inc.,  producers  who  re- 
cently opened  a  New  York  office.  De 
Lamaziere  will  headquarter  in  Paris. 

Additionally,  the  company  has  en- 
gaged Bert  Landon,  former  Bozell  & 
Jacobs  account  executive,  as  director 
of  public  relations  here. 

□ 

Nate  Schultz,  general  manager  of 
Selected  Theatres  Co.,  Cleveland, 
has  enrolled  his  Gala  Drive-in  Thea- 
tre, Akron,  in  Theatre  Owners  of 
America. 

□ 

Joel  Lewis,  manager  of  the  Five 
West  Theatre,  Baltimore,  Md.,  has 
been  named  manager  also  of  the 
Playhouse  there.  Both  theatres  are  art 
houses  of  the  Schwaber  Circuit. 
□ 

Maurice  "Red"  Silverberg,  Univer- 
sal salesman  in  Cleveland,  has  re- 
signed and  is  returning  to  Pittsburgh, 
from  which  city  he  had  been  trans- 
ferred to  Cleveland  last  July. 
□ 

Bob     Gordon    and    Paul  Lucas, 

novitiates  in  the  industry,  have  taken 
over  the  400-seat  Diana  Theatre,  Ritt- 
man,  O.,  from  Lucille  Young. 
□ 

Daniel  Echo,  assistant  sales  man- 
ager of  the  industrial  tubes  sales  de- 
partment at  Allen  B.  Du  Mont  Lab- 
oratories, has  been  named  manager 
of  the  department. 

□ 

J.  A.  Mackrell,  manager  of  the 
Haymarket  Theatre,  Newcastle-on- 
Tyne,  England,  has  been  named 
Champion  Manager  for  1958  by  the 
Associated  British  Cinemas  group. 


Alex  Cooperman,  Sol  Maizels  and 
James  Selvidge  have  been  named 
field  supervisors  for  Citation  Films, 
Inc.  Selvidge  will  cover  the  Seattle 
area,  Maizels  Portland  and  Cooper- 
man  Los  Angeles,  San  Francisco, 
Denver  and  Salt  Lake  City. 

□ 

Perry  Davis,  Jr.,  operating  manager 
for  Stewart  &  Everett  Theatres,  Char- 
lotte, has  resigned  that  post  and  has 
joined  Jack  Smoak  in  the  operation 
of  Automation,  Inc.,  sellers  and  serv- 
icers of  electric  equipment. 


R.  T.  Albrecht,  owner  of  the  Ritz 
Theatre,  Newberry,  S.  C,  has  joined 
Theatre  Owners  of  America.  His 
membership  was  secured  by  George 
Roscoe,  TOA  director  of  exhibitor 
relations. 

□ 

Henry  J.  McKinney  has  been  named 
eastern  district  supervisor  of  Nation- 
al Theatre  Supply  Co.  He  will  con- 
tinue to  act  as  branch  manager  of 
die  Boston  office  in  addition  to  his 
new  duties. 


IMITATION 
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POWERFULLY 
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6 


Motion  Picture  Daily 


Thursday,  March  5, 


Television  Today 

Who's  Where  Coca-Cola  Plans  Series 

Of  Hour-Long  'Specials' 


David  Dortort,  producer  of  "The 
Restless  Gun"  series,  has  signed  a 
long-term  contract  to  produce  shows 
for  the  NBC  Television  Network,  Alan 
Livingston,  vice-president,  television 
network  programs,  Pacific  Division, 
has  announced.  His  first  assignment 
will  be  as  producer  of  "Bonanza,"  a 
new  one-hour  Western  series  to  be 
filmed  by  NBC  in  Virginia  City,  Nev. 
□ 

Arthur  M.  Dorfner  has  been  ap- 
pointed business  manager  for  WABC- 
TV,  it  was  announced  by  Joseph 
Stamler,  vice-president  and  general 
manager  of  the  station.  The  appoint- 
ment is  effective  Monday.  Dorfner 
joined  the  American  Broadcasting  Co. 
in  f949  and  has  served  in  various  ad- 
ministrative capacities  since. 

□ 

John  W.  Hundley,  manager  of 
client  relations  for  the  operations  de- 
partment of  the  CBS  Television  Net- 
work, will  be  given  increased  respon- 
sibilities, in  charge  of  video  tape 
sales,  it  was  announced  by  Edward 
L.  Saxe,  CBS  Television  Network 
vice-president,  operations.  Hundley 
will  assume  his  added  duties  imme- 
diately. 

□ 

Bernard  L.  Schubert,  Inc.  has 
named  Cy  Kaplan  as  general  sales 
manager,  it  was  announced  by  Ber- 
nard L.  Schubert,  president.  Kaplan 
was  formerly  Eastern  director  of  na- 
tional sales  of  National  Telefilm  As- 
sociates. 

Ask  Group  to  Study 
Use  of  Radio  Spectrum 

From  THE  DAILY  Bureau 

WASHINGTON,  March  4.  -  The 
Administration  has  asked  Congress  to 
set  up  a  five-man  commission  on  tele- 
communications management  to 
study,  among  other  things,  the  use 
of  the  radio  spectrum. 

The  House  Commerce  Committee 
has  already  announced  plans  for  a 
similar  study,  involving  proper  allo- 
cation between  commercial  broad- 
casters, the  military,  and  other  users. 

The  request  for  the  new  commis- 
sion, whose  members  would  be  ap- 
pointed by  the  President,  was  sub- 
mitted by  Leo  A.  Hoegh,  director  of 
the  Office  of  Civil  and  Defense  Mo- 
bilization. The  Commission  would  be 
ordered  to  submit  its  report  within 
a  year  of  its  appointment. 


The  Coca-Cola  Company  will  pre- 
sent their  first  in  a  series  of  hour-long 
TV  "special"  programs  spotlighting 
top  stars  against  the  background  of 
the  American  scene.  The  initial  "spe- 
cial" will  be  presented  on  the  CBS- 
TV  network  Monday,  March  30,  7:30 
to  8:30  P.M.,  EST,  and  will  star  Herb 
Shriner,  and  Marge  and  Gower 
Champion,  among  other  top  personal- 
ities. 

Barry  Wood,  who  produced  "Wide 
Wide  World,"  will  be  executive  pro- 
ducer of  the  program,  which  will  orig- 
inate in  New  York  following  remote 
pickups  throughout  the  country.  The 
cast  of  "America  Pauses  for  Spring- 
time" will  be  presented  in  a  format 
combining  music,  drama,  comedy  and 
personality  features.  Video  tape  will 
be  employed  extensively. 

Paramount,  CBS  in 
Deal  for  TV  Series 

From   THE  DAILY  Bureau 

HOLLYWOOD,  March  4.  -  Para- 
mount Pictures,  which  earlier  this 
week  reported  its  entrance  into  tele- 
vision production  in  a  deal  with 
Jaguar-Caron  Productions,  today  an- 
nounced the  sale  to  CBS  of  an  hour- 
long  filmed  series  to  be  called  "Con- 
quest of  Space."  The  title  is  taken 
from  a  Paramount  theatrical  release 
of  1955. 

The  series  is  to  be  produced  and 
written  by  Hip  Von  Ronkle  with  a 
pilot  and  12  scripts  being  financed  by 
CBS.  Filming  of  the  initial  program 
will  be  at  the  Paramount  Studios  next 
month. 


65  NBC-TV  Stations 
Schedule  'Tactic'1 

"Tactic,"  a  weekly  series  of  six 
half-hour  television  programs  on  can- 
cer control,  already  has  been  sched- 
led  for  telecasting  by  65  NBC-TV 
stations  across  the  country,  it  was  an- 
nounced by  the  American  Cancer  So- 
ciety. It  is  expected  that  all  NBC 
owned  stations  and  affiliates  eventual- 
ly will  book  the  weekly  series  for 
showings  on  a  delayed  basis  via  kine- 
scopes. 

The  programs,  which  also  are  tele- 
cast through  NBC  network  facilities 
directly  to  an  additional  30  stations 
of  the  Educational  Television  and  Ra- 
dio Center  network,  are  being  accord- 
ed preferred  viewing  time  by  a  ma- 
jority of  the  NBC  stations  which 
have  booked  the  shows. 


Hede  ABC  Vice-Pres. 

Henry  Hede,  administrative  sales 
manager  for  the  ABC  Television  Net- 
work, has  been  elected  a  vice-presi- 
dent of  the  American  Broadcasting 
Company. 


Tear  Gas  Bomb  Halts  JJA  and  Par\ 
Screening  at  Memphis 


Special  to  THE  DAILY 

MEMPHIS,  March  4.  -  Around 
250  persons  were  driven  from  their 
seats  on  Monday  as  tear  gas  poured 
into  the  Memphian  Theatre  here  at 
an  invitational  trade  screening  of 
Universal's  "Imitation  of  Life."  Ex- 
hibitors and  their  wives  were  present 
from  all  over  the  Memphis  trade  ter- 
ritory. 

Firemen  found  the  tear  gas  bomb 
and  destroyed  it.  The  theatre  was 
cleared  of  fumes  and  the  film  started 
again.  Most  of  the  patrons  returned. 

Union  Denies  Responsibility 

The  Operators  Union  has  been  on 
strike  for  two  and  one  half  years 
against  the  Memphian  and  about  16 
other  neighborhood  theatres  in  Mem- 
phis, but  a  union  spokesman  denied 
responsibility  for  the  tear  gas  bomb. 

Police  investigated  but  made  no 
arrests. 


John  Spearing  Dies; 
IATSE  Representative 

Special  to  THE  DAILY 

JACKSONVILLE,  March  4.-John 
N.  Spearing,  59,  an  international  rep- 
resentative of  the  IATSE,  died  yes- 
terday of  a  heart  attack  at  St.  Vin- 
cent's Hospital  here,  following  an 
illness  of  a  week.  He  had  been  busi- 
ness agent  of  Jacksonville's  Moving 
Picture  Machine  Operators  Local  511 
since  1920  and  belonged  also  to  Jack- 
sonville Stage  Employes  Local  115 
and  Chicago  Cameramen's  Local  666. 

Last  December  Spearing  brought 
together  all  amusement  interests  in 
Jacksonville  to  stage  a  big  benefit 
show  for  the  Will  Rogers  Memorial 
Hospital.  He  was  planning  similar 
shows  for  the  future  and  hoped  that 
the  idea  would  spread  gradually  to 
other  parts  of  the  country. 

Survivors  include  his  wife  and  four 
children. 


Daylight  Time  Bill  Held 

DENVER,  March  4.-The  bill  pro- 
posing daylight-saving  time  for  Colo- 
rado, which  was  introduced  by  Rep. 
John  Strelzer  of  Denver  last  week, 
has  not  come  out  on  the  floor  of  the 
state  legislature  for  debate.  The  press 
has  taken  a  strong  editorial  stand 
against  the  measure. 


Ashland  House  to  Duffus 

RICHMOND,  Va.,  March  4.  -  Mr. 
and  Mrs.  Carlton  Duffus  of  this  city 
have  leased  the  Ashland  Theatre,  Ash- 
land, Va.,  from  Mr.  and  Mrs.  D.  H. 
Covington.  Duffus  is  executive  secre- 
tary of  the  Virginia  Motion  Picture 
Theatre  Association  and  operator  of  a 
public  relations  office  here. 

Metro  Renews  Lease 

ALBANY,  N.  Y.,  March  4.-Metro 
has  extended  for  two  years  its  lease 
with  the  Farley  organization  on  the 
one-story  building  at  the  north  end  of 
Albany's  Film  Row.  The  distributing 
company  has  been  a  tenant  since  the 
structure  was  erected  30  years  ago. 


(Continued  from  page  1) 
that  no  unusual  developments  o 
kind  have  occurred  or  are  in 
pect. 

In  financial  circles  the  United 
ists  activity  was  attributed  to  a 
ommendation  by  Value  Line  Ii 
ment  Survey  to  its  subscribers  ;i 
stock  of  the  month. 

Company  officials  said  then 
been  only  a  normal  rise  in  r 
and  the  annual  report  will  nc 
ready  until  some  time  in  April 
most  50,000  shares  of  U.A.  was  tj 
for  a  gain  of  2%.  It  closed  at  a 
high  of  28%. 

Aniline  Report  Seen  Factor 

Financial  sources  said  a  report 
Paramount  was  ready  to  closi 
the  film  section  of  General  A 
and    Film   may  have  been  re 
sible     for     the     interest  in 
issue.  However,  it  is  generally  k 
that  GA  &  F  is  tied  up  in  int 
tional  litigation  that  will  take  m 
and  maybe  years  to  resolve,  wiff 
deal  possible  in  the  meantime. 

The  Paramount  rise  was  2%  j 
to  a  new  high  of  50V8,  on  a 
over  of  5,500  shares. 


Win  Relief  in  Batth 
On  Weather  Reports 

Special  to  THE  DAILY 

CLEVELAND,  March  4.-A11 
radio  and  TV  station  executives 
responded  favorably  to  letters 
Louis  Weitz,  executive  secretai 
the  Cleveland  Motion  Picture  Ei 
tors  Association  complaining  ; 
the  practice  of  newscasters  to 
borate  on  bad  weather  report 
warning  people  to  stay  at  home, 
sensus  of  station  opinion  is  tha^ 
nouncements  should  be  confine 
reports  from  the  Police  Depart,  j 
and  the  Weather  Bureau  without 
ing  the  public  what  to  do. 

In  bringing  this  "source  of  i 
Hon"  to  the  attention  of  broadca 
Weitz  represented  not  only  the  m 
picture  theatres  but  also  the  E 
Ave.  Association,  Heart  of  E 
Association  and  Retail  Merchant 
sociation,  which  claimed  that 
businesses  were  hurt  by  sugge; 
that  people  stay  at  home. 

New  Drive-in  Planm 
In  Pittsburgh  Area 

Special  to  THE  DAILY 

PITTSBURGH,  March  4.  - 
ciated  Drive-In  Theatres,  which 
erates  eight  drive-ins  in  this  area 
open  their  largest  in  June  — 
Ardmore,  which  is  located  abc 
15-minute  drive  from  Down 
Pittsburgh.  The  Ardmore  will 
a  capacity  of  1,200  cars,  in  adc 
to  an  area  for  350  seats. 

The  Ardmore  will  be  the  se 
major  drive-in  to  open  in  this 
The  other  is  the  Fairground,  v 
Gabe  Rubin  will  open  in  the  S; 
adjacent  to  South  Park.  It,  too, 
have  a  1,200-car  capacity. 


[ay,  March  5,  1959 


Motion  Picture  Daily 


tional 


e- Selling 


ARTACUS,"  the  new  U-I  film 
based  on  the  story  of  the 
or  who  broke  out  of  his  chains 
d  the  slaves  against  Rome,  is 
d  to  the  28,000,000  readers  of 
March  3  issue.  This  new 
vood  picture  is  introduced  to 
aders  of  "Life"  in  an  interesting 
formative  manner, 
article  relates  how  the  German 
i  Sabina  Bethmann  was  re- 
by  Jean  Simmons  in  the  part 
slave  Varina.  The  cast  includes 
ful  of  movie  monarchs— Kirk 
losfeias,  Laurence  Olivier,  Peter 
v  and  Charles  Laughton. 


ktasi,"  the  new  MGM  film 
authentic  scenes  of  a  Watusi 
add  greatly  to  this  adventure 
as  been  awarded  the  "Parent's 
ine"  Family  Medal  for  special 
in  the  March  issue. 

bie  Reynolds,  the  vibrant  star 
he  Mating  Call,"  was  inter- 
U  on  the  set  of  this  new  MGM 
y  and  at  her  home  by  Richard 
in  for  the  March  issue  of  "Mc- 
The  article  opens  on  a  pic- 
note,  with  a  photo  of  Debbie 
^  g  with  her  two  children  in  the 
room  of  her  Hollywood  home, 
icture  appears  on  a  two  page 
—captioned  "Debbie  Reynolds; 
ory— Eddie  wanted  bright  lights, 
e  wanted  a  home.  Her  career 
oing  big  guns.  Eddie  hadn't  a 
t  in  years." 

writer  spoke  with  Paul  Doug- 
Dny  Randall  and  Una  Merkel, 
iaf|s  with  Debbie  in  "The  Mating 
It  all  adds  up  to  informative 
g  and  should  create  interest  in 
next  three  films  being 
i  for  release. 


■e  articles  about  Hollywood  ap- 
i  the  March  issue  of  "Esquire." 
were  written  by  Ben  Hecht, 
Wells  and  Dwight  MacDonald. 


Novak,  star  of  "Bell,  Book  and 
!,"  was  interviewed  by  Peter 
for  the  March  issue  of  "Ladies' 
Journal." 

Maxwell  has  written  an  in- 
ig  article  on  Linda  Christian 
j  p  March  1  issue  of  "American 
•   y."  The  "Devil's  Doll"  will  be 
xt  film  in  which  Linda  will  ap- 


d  Shearer  interviewed  Debbie 
ids  for  the  March  8  issue  of 
<•."  He  discovered  that  she  has 
V  blossomed  out  as  the  busiest 
in  Hollywood.  She  has  just 
i  two  films  "The  Mating  Call" 
ony  Randall  and  "Say  One  for 
ith  Bing  Crosby— is  at  the 
it  in  Spain  starring  with  Glenn 


Senator  Cites  Films'  Kim  Novak 
Universal  Significance 


From  THE  DAILY  Bureau 

WASHINGTON,  March  4-Thomas 
H.  Kuchel  of  California  in  an  address 
to  the  Senate  has  paid  tribute  to 
the  motion  picture  industry  as  a 
significant  "international  messenger" 
that  produces  a  "vastly  admired  com- 
modity all  over  the  world."  In  his 
remarks  he  inserted  in  the  record  the 
nominations  for  the  1958  Academy 
Awards  announced  earlier  this  week. 

Today,  More  Than  Ever' 

"Today,  more  than  ever,  this  uni- 
versal character  of  the  motion  picture 
is  typified  in  the  nominations  made 
for  the  awards  for  performance  and 
accomplishment  for  the  past  year," 
the  Senator  said;  "foreign  pictures, 
foreign  actors  and  actresses,  foreign 
technicians  from  many  countries  are 
on  the  list  of  nominees. 

"And  these  nominations  are  im- 
portant news,  all  over  the  world.  To- 
day, in  Rome  and  Paris  and  Bombay 
and  New  Delhi  and  Tokyo  and  hun- 
dreds of  other  cities  abroad,  the 
names  of  these  nominees  are  being 
talked  about  by  movie-goers." 

Lauded  by  Jackson 

Meanwhile  in  the  House  of  Rep- 
resentatives Congressman  Donald 
Jackson  of  California  also  hailed  the 
annual  Academy  Awards  as  "re- 
minders of  what  Hollywood  has  meant 
to  us  as  Californians  and  also  to  us 
as  Americans." 


Denver  WOMPl  to  Meet 

DENVER,  March  4.-The  local 
chapter  of  Women  of  the  Motion  Pic- 
ture Industry  will  hold  its  annual 
luncheon  and  spring  fashion  show 
at  the  Cosmopolitan  Hotel  here  on 
March  14.  The  yearly  event,  which 
features  WOMPI  members  as  models, 
raises  money  for  the  organizations' 
charities  throughout  the  year. 

DeLaurentiis  in  Peru 

LIMA,  Peru,  March  2  (By  Ail- 
Mail).— Producer  Dino  DeLaurentiis 
is  here  for  screenings  of  his  new  pic- 
ture. "Tempest,"  and  also  to  make 
arrangements  for  his  projected  film 
on  Simon  Bolivar.  The  producer 
hopes  to  get  permission  from  the  gov- 
ernment to  use  Peruvian  soldiers  in 
shooting  the  picture. 


Ezell  Buys  Drive-In 

DALLAS,  March  4.-Claude  Ezell 
and  Associates  has  increased  its  cir- 
cuit with  the  purchase  of  the  Lone 
Star  Drive-In  Theatre,  5500  Military 
Parkway,  from  Joe  Riggs.  The  total 
for  Ezell  now  is  42,  with  seven  in 
Dallas.  Joe  Wood  will  stay  on  as  man- 
ager-  

Ford  in  "It  Started  with  a  Kiss,"  and 
returns  to  Hollywood  for  "Who's  That 
Lady  I  Saw  You  With?"  After  that 
she  does  a  comedy  at  MGM  entitled 
"Snob  Hill"  then  goes  to  Paramount 
for  "Rat  Race"  with  Tony  Curtis. 

Walter  Haas 


( Continued  from  page  1 ) 
of  the  Will  Rogers  Memorial  Home 
by  actress  Kim  Novak. 

In  accepting  the  stock,  Miss  Novak 
praised  the  work  of  Junior  Achieve- 
ment of  Union  County,  paying  special 
tribute  to  the  young  people.  She  said, 
in  part:  "It  is  indeed  gratifying  to 
know  that  you  Junior  Achievers  in 
Union  County  and  Carteret  are  join- 
ing us  in  our  humanitarian  work  for 
the  Will  Rogers  Memorial  Hospital 
and  Research  Laboratories.  We  wel- 
come you  with  a  sincere  appreciation 
of  the  good  that  can  be  accomplished 
with  your  help." 

Receives  a  Hassock 

During  her  visit  Miss  Novak  was 
presented  a  hassock  manufactured  bv 
JASCO,  the  Junior  Achievement  com- 
pany sponsored  by  the  Simmons 
Company,  and  a  lavender  and  gold 
Jama-Judy  manufactured  by  JASEW, 
the  Junior  Achievement  company 
sponsored  by  The  Singer  Manufactur- 
ing Company.  In  addition  to  the  sev- 
eral hundred  Junior  Achievers  on 
hand  to  greet  Miss  Novak  were  sev- 
eral sponsors  and  members  of  the 
Junior  Achievement  board  of  direc- 
tors. 

Dallas  Going  All-Out 
To  Aid  'Oscar'  Show 

Special  to  THE  DAILY 

DALLAS,  March  4.  -  Action  to 
arouse  interest  in  the  Academy  Award 
telecast  the  night  of  April  6  has  al- 
ready started  here  with  the  "Dallas 
Mornings  News,"  a  participant  in  the 
Academy  Awards  Sweepstakes,  run- 
ning an  announcement  of  the  contest 
followed  by  a  picture  of  the  winners 
of  the  past  four  years.  Sponsors  with 
the  "News"  in  this  fifth  year  of  the 
Sweepstakes  are  the  Interstate,  Row- 
ley-United, and  Isley  circuits. 

Main  inducement  for  matching  wits 
with  the  Academy  voters  is  a  first 
prize  of  $500.  First  runner-up  will 
receive  a  season  pass  for  two  to  In- 
terstate theatres.  Second  and  third 
runners-up  will  receive  passes  to  Isley 
and  Rowley  theatres,  respectively. 
Ballots  will  be  available  in  the  lob- 
bies of  participating  theatres  starting 
on  March  22  until  the  contest  closes 
on  April  5. 

Co-operating  in  making  the  public 
Academy  Award  conscious,  the 
WOMPI's  are  offering  a  "Gabbie" 
award  to  the  WOMPI  inviting  the 
most  people  to  view  the  telecast.  In 
urging  home-viewing  they  will  point 
out  the  fact  that  the  motion  picture 
industry  is  again  sponsoring  the  pro- 
gram over  NBC-TV  and  radio  network 
of  178  stations. 


Maryland  Bill 

(Continued  from  page  1) 
under  18.  Proponents  of  the  bill  may- 
seek  a  House  floor  vote  tomorrow, 
however,  trying  to  overturn  the  com- 
mittee action.  Maryland  legislature 
rules  permit  a  branch  of  the  legis- 
lature to  take  up  an  adverse,  as  well 
as  a  favorable,  committee  report. 


TOT  TALK 

Variety  Club  News 


BUFFALO  -  Chief  barker  Francis 
Maxwell  of  Tent  No.  7  and  the  mem- 
bers of  the  crew  were  guests  at  a  lun- 
cheon in  the  Children's  Hospital,  at 
which  time  the  barkers  made  an  in- 
spection of  the  clinic  sponsored  by 
the  club. 

Maxwell  disclosed  that  the  month- 
ly meeting  of  officers  of  the  tent  will 
be  held  in  club  headquarters  on 
Monday. 

V 

BOSTON-The  Children's  Cancer 
Research  Foundation  (the  Jimmy 
Fund,  sponsored  by  the  Variety  Club 
of  New  England)  has  been  given  a 
grant  of  S  10,000  a  year  for  three  years 
by  the  Beta  Sigma  Phi  sorority 
through  its  International  Endowment 
Fund. 


AA  Establishes 

(  Continued  from  page  1 ) 
is  currently  hiring  personnel,  to  num- 
ber approximately  40   at  the  mini- 
mum, and  he  is  also  acquiring  office 
space. 

Rodriguez,  who  for  many  years  has 
been  well  known  in  Far  East  dis- 
tribution, will  operate  the  offices  un- 
der Allied  Artists  Asia  supervisor, 
William  Osborne. 

Allied  Artists  product  was  formerly 
distributed  in  Japan  by  Eihai  Co.  of 
Tokyo. 

Appoint  de  Lisio 

( Continued  from  page  1 ) 
Lazarus,  Jr.,    vice-president    of  Co- 
lumbia Pictures. 

Formerly  magazine  contact  with 
MGM  for  12  years,  de  Lisio  per- 
formed similar  chores  on  behalf  of 
Goldwvn  s  previous  production,  "Guys 
and  Dolls."  Recently  he  completed  an 
assignment  for  Louis  de  Rochemont 
Associates. 


The 
finest 
carbons 

ever 
made... 

NAL 

PROJECTOR 
CARBONS 


i 


LEO  McCAREY'S 


Rally  Round 
The  Flag,  Boys! 

starring  PAUL  NEWMAN 

JOANNE  WOODWARD 
JOAN  COLLINS 
JACK  CARSON 

Produced  and  Directed  by  LEO  McCAREY 
Screenplay  by  CLAUDE  BINYON  and  LEO  McCAREY 

COLOR  by  DE  LUXE 
O  M  EE  r\/i/\Sc:ol=>E: 


NEW  YORK  (10th  week),  SEATTLE  (4th  week),  0 
HOMA  CITY  (4th  week),  SALT  LAKE  CITY  (4th  v 
ST.  PAUL  (3rd  week),  LOS  ANGELES  (4th  * 
CHICAGO  (4th  week),  and  holdover  in  TORO 
MINNEAPOLIS,  BIRMINGHAM,  CHARLOTTE, 
MOINES,  MILWAUKEE,  ATLANTA,  SYRACUSE,  I 
MOND,  ROCHESTER,  DETROIT,  UTICA,  DIM 
NASHVILLE,  BOSTON,  DALLAS,  HARRISBURG,  Tl 
KANSAS  CITY,  PROVIDENCE,  COLUMBUS,  M 
NATI,  WICHITA,  WASHINGTON,  FT.  WO 
SCRANTON  — everywhere  it  opens,  the  pace  is 


20th  HAS  THE  PICTURES  WITH  HOLDING  POWER 


MOTION  PICTURE 

DAILY 


S5,  NO.  43 


NEW  YORK,  U.S.A.,  FRIDAY,  MARCH 


TEN  CENTS 


Cite  Decree  Provisions 


lis 'Option 

ne  violation  Bearing  on  TV  Interests 

Anti-TrUSt   Want  'Entire'   Justice  Dep't.  Says  8  Parts 

.        Of  Para.  Decree  Involved  If 
B-BLampaign  Court    Holds    It    Covers  TV 


en  Says  TV  Practice 
fl  As  Blockbooking 

By  J.  A.  OTTEN 

HINGTON,    March  5.-The 
Department  declared  the  TV 
practice    of    "option  time" 
[ear  violation  of  the  anti-trust 

oinion  by  anti-trust  chief  Vic- 
isen  said  the  practice,  under 
TV  stations  promise  to  give 
s  first  call  on  certain  broadcast 
-ually  prime  viewing  hours, 
t  as  illegal  as  film  industry 
.oking. 

Department's  opinion  was 
ublic  by  the  Federal  Com- 
ions    Commission,    which  at 

Continued  on  page  4) 


Films  Shown  in 
'Least  Offensive' 

Special  to  THE  DAILY 

|E,  March  5.— U.  S.  movie  mak- 
ear  turned  out  products  less 
than  their  French  and  Italian 
jarts,  a  Catholic  priest  re- 
Msgr.  Alberto  Galletto,  of  the 
Cinema  Center  here,  said 
1958  France  sent  to  Italy  the 
percentage  of  "morally  unac- 
films. 

sriest  stated  that  28  out  of  48 
Continued  on  page  5) 


The  advertising-publicity  directors 
committee  of  the  Motion  Picture  As- 
sociation of  America  continues  to  be 
opposed  to  the  conduct  of  an  all- 
industry  business  building  campaign 
on  a  piece-meal  basis,  such  as  that 
proposed  by  exhibitor  sources  that  en- 
vision a  spring  campaign  limited  to 
radio  promotion. 

The  committee,  agreeing  at  its 
meeting  here  yesterday  that  its  views 
on  the  subject  have  not  changed 
since  the  b-b  campaign  was  under 
(Continued  on  page  6) 

Promotional  Campaigns 
On  'Oscar'  Show  Set 

Several  new  promotional  efforts  in 
behalf  of  the  forthcoming  Academy 
Awards  telecast  were  introduced  to 
the  MPAA  advertising  and  publicity 
directors  committee  at  its  monthly 
meeting  here  yesterday  in  the  MPA 
international  board  room. 

One  will  be  the  placing  of  car  cards 
and  posters  in  railroad  stations  and 
airports.  From  now  until  the  telecast, 
(Continued  on  page  5) 


Eight  provisions  of  the  decrees  in 
major  companies  would  be  applicable  i 
court  holds  that  the  decrees  cover  the 

NT  to  Proceed  with 
Buying  NTA  Stock 

From  THE  DAILY  Bureau 

LOS  ANGELES,  March  5.  -  Last 
week's  "transfer  of  control"  authoriza- 
tion by  the  Federal  Communications 
Commission  will  enable  National  The- 
atres to  go  ahead  with  its  offer  to  pur- 
chase 160,500  shares  from  the 
management  of  National  Telefilm  As- 
sociates. 

National  Theatres,  under  the  agree- 
ment will  purchase  from  Eli  A.  Lan- 
dau, chairman  of  the  board  of  NTA; 
Oliver  Unger,  president;  and  Harold 
Goldman,  executive  vice  president, 
their  present  holdings  in  NTA  on 
terms  identical  to  those  available  to 
all  NTA  stockholders. 

Under  the  FCC's  authorization,  Na- 
tional Theatres  may  be  by  acqui- 
sition of  common  stock  in  NTA,  ac- 
(  Continued  on  page  6 ) 


the  government  anti-trust  case  against 
n  some  degree  in  the  event  the  Federal 
television  interests  and  activities  of  the 
defendant  com- 
panies as  well 
as  their  motion 
picture  and 
theatre  activi- 
ties. 

This  is  the 
substance  of  a 
report  made 
earlier  this  week 
b  y  Assistant 
U.  S.  Attorney 
General  Mau- 
rice Silverman 
at  the  request 
of  U.  S.  District 
Judge  Edmund  L.  Palmieri. 

Two  of  the  eight  decree  provisions 
which  would  be  involved  are  "partic- 
ularly applicable,"  the  Silverman  re- 
port states.  Those  are  the  decree  li- 
censing injunctions  pertaining  to  (1) 
conditioning  the  licensing  of  one  fea- 
(Continued  on  page  4) 


Maurice  Silverman 


n  Film  Winner  of 
*yn  Foreign  Award 

worn  THE  DAILY  Bureau 

LYYVOOD,  March  5.-The  first 
Goldwyn   International  film 
presented  annually  to  the  best 
picture  produced  outside  of 
ted  States,  has  been  won  for 
i  film  made  in  India,  entitled 
i\es,  Twelve  Hands." 
Station  of  the  award  was  made 
Continued  on  page  6) 


/S/ON  TODAY— page  4 


TOA  Organizing  Grass  Roots  Drive 
To  Exempt  Theatres  from  Wage  Bills 

Warning  that  passage  of  minimum  wage  bills  now  pending  in  Congress 
would  close  thousands  of  theatres,  George  G.  Kerasotes,  president  of  Theatre 
Owners  of  America,  yesterday  announced  formation  of  a  Minimum  Wage  Com- 
mittee to  conduct  a  grass-roots  cam-   

be  asked  to  seek  a  commitment  from 
both  legislative  committees  that  its 
members,  in  reporting  any  Wage  and 
Hour  Law  to  the  floor,  will  exempt 
motion  picture  theatres  from  cover- 
age. 

He  said  major  bills,  which  provide 
for  the  $1.25  per  hour  minimum,  and 
which  extend  coverage  to  "service 
establishments"  which  includes  thea- 
tres, are: 

Senate  Bill  1046,  introduced  joint- 
(Continued  on  page  5) 


paign  to  Congress  to  exempt  theatres 
from  the  legislation. 

Emphasizing  that  time  was  ex- 
tremely short  because  hearings  will 
begin  later  this  month  on  some  of  the 
bills.  Kerasotes  invited  all  exhibitors, 
regardless  of  their  affiliation,  to  join 
in  the  grass-roots  campaign  by  writ- 
ing to  members  of  the  Senate  Com- 
mittee on  Labor  and  Public  Welfare, 
and  the  House  Committee  on  Educa- 
tion and  Labor,  where  the  bills  now 
repose.  Kerasotes  said  exhibitors  will 


Attorneys  See  TV  As 
Outside  Para.  Decree 

Industry  attorneys  yesterday  said 
they  are  at  a  loss  to  explain  how  the 
Federal  anti-trust  decrees  in  the 
Paramount  case  could  be  interpreted 
as  being  applicable  to  the  television 
interests  of  defendant  companies,  such 
interests  having  been  non-existent  at 
the  time  the  decrees  were  entered. 

Commenting  on  the  report  made 
to  Federal  Judge  Edmund  L.  Pal- 
mieri here  this  week  by  the  Justice 
Department  on  the  companies'  TV7 
interests,  several  attorneys  said  the 
decrees,  in  their  opinion,  cover  onlv 
theatrical  films  and  theatres  and  that 
should  trust  law  violations  be  sug- 
gested by  the  companies'  TV  inter- 
ests, independent  prosecutions  would 
be  indicated. 


Motion  Picture  Daily 


Friday,  March  (i 


PERSONAL 
MENTION 


RODNEY  BUSH,  20th  Century-Fox 
exploitation  director,  is  con- 
valescing at  his  home  in  Mount  Ver- 
non from  injuries  received  in  an  auto- 
mobile  accident. 

• 

Herbert  L.  Golden,  United  Art- 
ists vice-president  in  charge  of  opera- 
tions and  president  of  United  Artists 
Television,  has  returned  to  New  York 
from  Hollywood. 

Doug  Netter,  Samuel  Goldwyn 
Productions  executive,  will  leave  here 
over  the  weekend  for  a  European 
business  trip. 

• 

Herb  Greenblatt,  general  manag- 
er of  NTA  Pictures,  left  here  yester- 
day for  Washington. 

• 

Prince  Littler,  British  theatre 
and  television  executive,  will  arrive 
in  New  York  from  London  tomorrow 
via  B.O.A.C. 

• 

Richard  D.  Zantjck,  producer,  and 
his  wife,  the  actress  Lili  Gentle,  will 
arrive  in  New  York  on  Monday  from 
Hollywood. 

• 

Bob  Welch,  M-G-M-TV  produc- 
er, will  arrive  in  New  York  at  the 
weekend  from  Hollywood. 

• 

Lois  Weber,  publicity  director  for 
Edward      Small's      "Solomon  and 
Sheba,"   will   return   to    New  York 
over  the  weekend  from  Madrid. 
• 

Sam  Gang,  foreign  sales  manager 
for  NTA,  Inc.,  has  returned  to  New 
York  from  Mexico  and  Central 
America. 

• 

Shirley  Jones  will  leave  here  on 
Monday  for  London  via  B.O.A.C. 
• 

Albert  Hackett  and  Frances 
Goodrich,  writers  of  the  stage  play, 
"The  Diary  of  Anne  Frank,"  have  ar- 
rived in  New  York  to  attend  the  open- 
ing of  20th  Century-Fox's  picturiza- 
tion  of  the  work  at  the  Palace  Thea- 
tre here  on  March  18. 

• 

Mort  Abrahams,  NTA  director  of 
production  and  programming,  left 
here  yesterday  for  the  Coast. 

• 

Dan  Terrell,  M-G-M's  Eastern 
publicity  director,  will  leave  New 
York  today  for  the  Culver  City 
studios. 

• 

Richard  Quine,  producer-director, 
has  arrived  in  New  York  from  Holly- 
wood for  product  conferences  at  Co- 
lumbia Pictures. 


Reade,  Kerasotes,  Adams,  Hyman 
Speakers  for  Midwest  Convention 

Special  to  THE  DAILY 

KANSAS  CITY,  Mo.,  March  5.-Walter  Reade,  Jr.,  George  G.  Kerasotes, 
Horace  Adams,  James  Nicholson,  Howard  E.  Jameyson,  Edward  Hyman,  and 
M.  B.  Smith  are  among  the  speakers  already  scheduled  or  invited  to  appear 
at  the  convention  of  United  Theatre   


Owners  of  the  Heart  of  America  here 
in  the  Hotel  Muehlebach  from  March 
24  through  26. 

A  tentative  program  has  been  an- 
nounced by  Beverly  Miller,  vice-presi- 
dent of  the  organization  and  operator 
of  drive-ins  in  the  area.  Interest  in  the 
convention,  which  is  called  "Showa- 
rama  II,"  is  high,  Miller  said,  and 
delegations  are  expected  from  Des 
Moines,  Omaha,  and  St.  Louis.  The 
Video  Circuit  of  Oklahoma  will  send 
from  20  to  30  men. 

Reade  to  Be  Keynoter 

The  first  day's  meeting  will  open 
with  a  luncheon  at  noon.  The  key- 
note address  will  be  by  Reade,  fol- 
lowed by  Kerasotes  and  Adams.  Nich- 
olson, president  of  American  Interna- 
tional, and  Jameyson,  president  of  the 
board  of  Commonwealth  Theatres 
and  a  founder  of  the  motion  picture 
investment  plan,  are  also  invited  to 
speak. 

On  Wednesday  there  will  be  an 
exhibitor-distributor  breakfast  with  a 
speech  by  Frank  Havlicek.  Hyman 
has  been  invited  to  report  on  orderly 
distribution,  and  the  results  of  spe- 
cial campaigns  on  "The  Hanging 
Tree"  will  be  discussed  by  Smith, 
vice-president  of  Commonwealth. 

Representatives  of  Compo  have 
been  invited  to  speak  on  Academy 
Award  plans  at  this  meeting,  and 
there  will  also  be  a  report  on  the 


progress  of  the  American  Congress 
of  Exhibitors. 

The  afternooon  session  Wednesday 
will  be  on  showmanship  with  Gordon 
McLendon  giving  the  principal  talk, 
to  be  followed  by  other  showmanship 
ideas  presented  by  Bill  Hendricks 
and  M.  B.  Smith.  Harry  Greene  of 
Welworth  Theatres,  Minneapolis,  will 
outline  the  results  of  their  experience 
with  recent  campaigns  conducted  in 
the  Minneapolis  territory. 

Cocktail  parties  will  follow  both 
Tuesday  and  Wednesday  afternoon 
meetings. 

Demonstrations   on  Thursday 

Thursday  morning  will  open  with 
an  equipment  and  concession  clinic. 
Several  carbon  companies  will  give 
demonstrations. 

The  concession  clinic  will  start  off 
with  an  address  by  Spiro  Papas,  vice- 
president  of  Alliance  Theatres  of  Chi- 
cago, the  subject  being  "Food  Is  Your 
Fortune."  The  concession  clinic  is  to 
be  directed  by  Miller,  with  a  panel 
of  experts  to  be  appointed  from  those 
in  attendance.  Robert  Lippert,  pro- 
ducer, distributor  and  exhibitor,  has 
also  been  invited  to  speak  at  this  ses- 
sion. 

The  final  meeting  will  follow  the 
closing  luncheon  at  the  Terrace  Grill 
at  which  a  top  national  executive,  still 
unannounced,  has  been  invited  to 
speak. 


Einfeld  in  Chicago 
On  'Anne''  Opening 

Special  to  THE  DAILY 
CHICAGO,  March  5.  -  Charles 
Einfeld,  20th  Century-Fox  vice-presi- 
dent, arrived  here  today  to  finalize 
promotional  plans  for  the  opening  of 
George  Stevens'  "The  Diary  of  Anne 
Frank."  The  attraction  premieres  at 
the  McVickers  Theatre  on  April  21. 

Plans  Conferences 

While  in  Chicago,  Einfeld  will 
meet  with  press,  radio  and  television 
representatives  to  discuss  the  opening 
of  the  picture,  which  will  run  on  a 
reserved-seat  basis.  Einfeld  will  out- 
line to  the  press  here  the  extensive 
plans  and  activities  planned  for  the 
"Anne  Frank"  debut. 


Festival  Invites 

United  Artists'  "I  Want  to  Live" 
has  been  invited  for  special  presenta- 
tion at  the  Mar  Del  Plata  Film  Fes- 
tival in  Argentina,  scheduled  for 
March  10-20. 


'Earth'  World  Premiere 
Goes  to  San  Francisco 

From  THE  DAILY  Bureau 

LOS  ANGELES,  March  5.-The 
world  premiere  of  Universale  "This 
Earth  Is  Mine"  will  take  place  in  San 
Francisco,  sometime  around  June  27, 
David  Lipton,  Universal  vice-presi- 
dent, announced  today. 

Several  other  cities  had  been  seek- 
ing the  premiere,  including  Chicago, 
Pittsburgh  and  Detroit.  The  picture 
was  filmed  almost  entirely  in  the 
Napa  Valley,  near  the  Bay  City. 

Twining  Will  Speak 

General  Nathaniel  Twining,  chair- 
man of  the  Joint  Chiefs  of  Staff,  will 
join  National  Red  Cross  president 
Alfred  Gruenther  as  a  principal 
speaker  at  Tuesday's  luncheon  here 
launching  the  motion  picture  indus- 
try's annual  Red  Cross  campaign  for 
1959.  Spyros  P.  Skouras,  20th  Cen- 
tury-Fox president  and  chairman  of 
the  film  industry's  annual  campaign, 
will  preside  over  the  luncheon  affair 
at  the  Metropolitan  Club. 


Name  Winners 
Krim  Sales  Dr 


United  Artists'  Chicago, 
and  Minneapolis  exchanges  hav 
the  company's  "Salute  to 
Krim"  sales  drive  in  their  res]:; 
groups,  it  was  announced  by  ct 
Robert  S.  Benjamin,  chairman 
board,  and  William  J.  Hienermi 
vice-president  in  charge 
tribution. 

The  winning  branch  manage 
Harry    Goldman,  Chicago; 
Topal,  Buffalo;  and  Carl  Olson; 
neapolis.    Eastern  District 
Gene  Tunick  led  in  the  final 
standings. 

Placing  second  in  their  resj' 
groups  of  equal  grossing  p& 
were  Washington,  Charlotte  and 
Haven,  followed  by  third  plac 
Angeles,  Cleveland  and  Milwaj 

Prizes  Total  $60,000 

The  drive  honoring  the  UA 
dent  awarded  an  overall  toi 
$60,000  in  prize  money  over 
week  period,  divided  into  for 
and  final  five-week  period, 
ticipating  division,  district, 
and  sales  managers,  salesme 
bookers  in  the  company's  U.l 
Canadian  territories.  This  is  th 
est  amount  ever  earmarked  for 
sales  campaign. 

Hazard  Appointed 
Seattle  Sales  Manajj 

Robert  M.  Hazard  has  b  ' 
pointed  to  the  newly-created  pi 
of  United  Artists  sales  man; 
Seattle,  it  was  announced  1 
James  R.  Velde,  general  sale 
ager.  Hazard  will  serve  unde 
tie  branch  manager  Arthur  1 
van. 

Hazard  joined  the  company 
booker  of  the  San  Francisco  br 
1951.  He  was  later  made  offic 
ager  of  the  San  Francisco  br 
post  he  held  from  1953-55. 
1955-57  he  served  as  a  salesmij 
UA's  Denver  branch  office.  I 
he  returned  to  San  Francisc 
salesman  and  held  that  post  ij 
recent  appointment  as  sales  n 
in  Seatde. 


NEW  YORK  THEA1 


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DEBORAH  KERR  YUL  BRYf 

in  ANATOLE  LITVAK'S  Product >( 

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1)  WFR0MWARNERSWMARCH 18! 

ft  

pjj:HECK  THE  PRESSBOOK  AND  YELL  BRAVO!  SMASH  ACTION  AND  PERSONALITY  ADS  TO  HIT  HOME 
2  THE  HOTTEST  CAST  IN  YEARS  •  A  ROUSING  TRAILER  PLUS  A  SPECIAL  RICKY  NELSON  THEATRE 
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|  .POT  CAMPAIGN,  INCLUDING  DEAN  MARTIN  — RICKY  NELSON  SINGING  SPOTS  •  A  SPECIAL  RICKY 
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4 


Motion  Picture  Daily 


Friday,  March  6  ,1 


Television  Today 


Westinghouse,  Desilu 
In  $12,000,000  Deal 

A  deal  has  been  concluded  between 
the  Westinghouse  Electric  Corp.  and 
Desilu  Productions  for  Westinghouse 
to  continue  to  sponsor  the  one-hour 
series,  "Westinghouse  Desilu  Play- 
house." The  new  agreement  with 
Westinghouse  calls  for  an  expenditure 
in  excess  of  $12,000,000  for  time  and 
talent. 

The  1958-59  Westinghouse  com- 
mitment called  for  Desilu  to  produce 
42  one-hour  shows,  including  seven 
special  Lucille  Ball-Desi  Arnaz  hour 
shows;  during  the  new  1959-60  sea- 
son, Desilu  plans  the  production  of 
a  larger  number  of  special  shows  for 
the  Playhouse. 


CNP  Adds  Two  New 
Rerun  Territories 

A  new  all-time  sales  record  set  by 
CNP  for  the  month  of  February  and 
the  immediate  prospect  of  brisk  sell- 
ing activity  for  reruns  have  led  to  the 
establishment  of  two  more  regional 
sales  territories  for  CNP's  victory  pro- 
gram sales. 

Jake  Keever,  CNP  vice-president 
and  general  manager,  launched  the 
VPS  expansion  with  the  appointments 
of  Robert  Schultz  and  Frank  O'Dris- 
coll  to  the  sales  staff. 

Schultz,  formerly  associated  with 
Shamus  Culhane  and  with  CNP  Film 
Service  Sales,  will  be  VPS  eastern 
representative.  O'Driscoll,  previously 
with  Telestar  Films,  C.  &  C.  TV  Cor- 
poration, and  Guild  Films,  becomes 
its  midwestern  representative. 

Berger  to  Screen  Gems 
As  Business  Director 

Herbert  L.  Berger  has  joined 
Screen  Gems  as  director  of  business 
affairs,  it  was  announced  by  Burton 
H.  Hanft,  vice-president  and  treasur- 
er of  the  Columbia  Pictures  TV  sub- 
sidiary. 

Berger  comes  to  Screen  Gems  from 
the  Dancer-Fitzgerald-Sample  adver- 
tising agency,  where  he  was  business 
manager  of  the  radio-TV  department. 
He  joined  D-F-S  in  1955.  Before  that 
he  was  for  three  years  general  man- 
ager of  Guy  Lombardo  Enterprises, 
supervising  Lombardo's  TV  film 
series  and  his  summer  productions  at 
Jones  Beach. 

Berger  has  an  extensive  background 
in  production  and  business  affairs  in 
the  entertainment  field.  He  has  pro- 
duced and  managed  legitimate  thea- 
tre productions,  on  and  off  Broadway, 
and  has  packaged  night  club  revues. 
He  has  also  produced  industrial 
presentations  for  major  manufac- 
turers. 


Decree  Provisions  Cited 


( Continued 

ture  on  the  licensing  of  another,  and 
the  licensing  of  a  group  of  pictures 
either  after  trade  showing  or  with  a 
20  per  cent  cancellation  privilege, 
and  (2)  requiring  licensing  theatre- 
by-theatre  and  without  discrimination 
in  favor  of  affiliates  or  circuits. 

Three  decree  injunctions  relating  to 
the  granting  of  clearances  might  be 
brought  into  play  under  situations 
which  conceivably  might  arise  if  the 
Paramount  case  judgments  were  to  be 
held  to  be  applicable  to  the  defend- 
ants' television  activities,  the  report 
states. 

Those  prohibit  distributor  defend- 
ants from  agreeing  with  exhibitors 
or  distributors  to  maintain  a  system  of 
clearances;  from  granting  clearance 
between  theatres  not  in  substantial 
competition,  and  from  granting  clear- 
ance against  theatres  in  substantial 
competition  in  excess  of  what  is  rea- 
sonably necessary  to  protect  the 
licensee  in  the  run  granted. 

Other  Situations  Cited 

Other  situations  which  conceivably 
might  arise  if  the  decrees  were  held 
to  be  applicable  to  television  interests 
could  bring  into  play  injunctions 
against  the  acquisition  or  leasing  of 
theatres  by  producer-distributors  with- 
out prior  court  approval;  injunctions 
against  picture  companies  reentering 
theatre  operation  and  theatre  com- 
panies going  into  production-distribu- 
tion. The  latter  injunction,  however, 
does  not  apply  to  Paramount,  RKO, 
American  Broadcasting  -  Paramount 
Theatres  and  RKO  Theatres,  from 
whose  decrees  it  was  omitted. 

In  addition,  the  report  notes  that  in 
some  decrees  there  are  "subsidiary 
injunctions  which  could  conceivably 
come  into  play  (if  the  decrees  were 
held  to  cover  television)  which  pro- 
hibit (1)  production  -  distribution 
company  officers  and  directors  from 
having  a  direct  or  indirect  interest  in 
exhibition;  (2)  officers  and  directors 
of  theatre  companies  from  having  a 
direct  or  indirect  interest  in  produc- 
tion or  distribution,  and  (3)  officers  or 
directors  (other  than  20th  Century- 
Fox)  from  being  affiliated  with  any 
circuit  which  has  been  a  defendant 
in  an  anti-trust  suit  brought  by  the 
government  relating  to  production, 
distribution  and  exhibition  of  films. 

Covered  in  Fox  By-Laws 

The  by-laws  of  20th-Fox  were  to 
provide  that  no  officer,  director  or 
substantial  stockholder  in  another  film 
distributing  company  can  be  elected 
an  officer  or  director. 

The  Silverman  report  notes  that 
"Conceivably,  there  are  still  other 
provisions  (of  the  Paramount  case  de- 
crees) that  might  have  some  applica- 
tion, but  it  is  not  believed  there  are 


from  page  1 ) 

many"  (in  the  event  the  decrees  were 
to  be  held  applicable  to  television). 
"If  there  are  any,  their  application 
is  not  readily  apparent.  In  any  event, 
the  principal  provisions  that  might 
have  some  application  if  judgments 
are  to  be  applied  to  the  television  ac- 
tivities of  the  Paramount  defendants 
have  been  listed." 

Silverman's  report  was  given  to 
Judge  Palmieri  on  Monday.  Reported- 
ly, he  has  been  studying  it  since  and 
it  was  not  made  available  until  late 
on  Wednesday.  Since  then,  there  has 
been  no  indication  from  the  court 
of  any  further  action,  if  any. 

Television  Interests  Listed 

The  report  listed  the  well  known 
television  interests,  if  any,  of  every 
Paramount  case  defendant,  both  film 
and  theatre  companies. 

It  noted  that  RKO  Theatres  and 
Loew's  Theatres  have  no  television 
interests  and  are  not  involved,  and 
that  RKO  Radio  Pictures,  for  all  prac- 
tical purposes,  is  no  longer  a  factor 
in  the  domestic  film  scene. 

It  also  noted  that  except  for  the 
availability  of  some  of  their  films  to 
television,  Warner  Bros,  and  United 
Artists  are  without  TV  interests;  that 
Universal's  main  TV  interest  is  in  the 
sale  of  TV  rights  to  its  pre-1948  re- 
leases to  the  Columbia  Pictures  sub- 
sidiary, Screen  Gems,  and  that  the 
government  has  pending  in  U.S.  Dis- 
trict court  here  now  an  anti-trust 
action  challenging  the  legality  of  that 
deal. 

It  notes,  too,  that  Stanley  Warner's 
only  interest  which  could  be  involved 
is  an  Albany,  N.  Y.,  TV  station. 

Six  Companies  Heavily  Involved 

TV  interests  of  the  other  companies 
concerned— Columbia,  Loew's,  Inc., 
Paramount  Pictures  and  AB-PT,  20th 
Century-Fox  and  National  Theatres- 
are  appreciable  and  are  listed  in  the 
report. 

Judge  Palmieri  asked  Silverman  to 
prepare  the  report  during  hearings 
last  December  on  National  Theatres' 
application  for  authorization  to  ac- 
quire control  of  National  Television 
Associates.  When  Judge  Palmieri 
learned  that  20th  Century-Fox  owned 
a  half  interest  in  an  N.T.A.  subsid- 
iary producing  and  distributing  films 
for  TV,  he  said  he  would  not  approve 
the  National  Theatres'  deal  on  the 
grounds  that  it  would  reunite  the 
theatre  company  in  a  joint  interest 
with  the  film  company  from  which  it 
had  been  divorced  by  Federal  decree. 
The  deal  was  approved  after  20th-Fox 
relinquished  its  NTA  tie. 

Silverman  at  the  time  said  that  the 
Justice  Department  had  taken  the 
position  that  since  there  was  no  men- 
tion of  television  in  any  of  the  Para- 


'Anne'  Ticket  Sales 
Set  Record  at  Palace 

The  RKO  Palace  on  Broadwa 
sold  twice  as  many  tickets  in  ad 
for  reserved  seat  performanci 
"The  Diary  of  Anne  Frank"  th; 
any  of  the  top  "in  person"  star  : 
to  play  the  house,  theatre  official 
yesterday.  On  the  basis  of  ad 
sales  they  predict  the  20th-Fc 
lease  will  set  new  Palace  recor 

There  are  to  be  ten  perforn 
of   the    film    each   week.  It 
March  17. 


Option  Tim 


(Continued  from  page  1) 
the  same  time  also  published  a 
reported  but  never-revealed  FC 
decision  that  option  time 
needed. 

The  FCC  refused  to  say  w 
will  do  now.  It  could  presumabl 
action  to  bring  its  rules  in  lin( 
the  Justice  Department  position 
could  sit  back  and  see  whether  ] 
will  actually  bring  an  anti-trus 

The  FCC's  own  network 
committee  attacked  the  option 
practice,  declaring  it  cut  both 
pendent  program  producers  and  1( 
network  advertisers  off  from  loc 
tion  prime  time.  Justice  submitl 
informal  statement  to  the  FCC 
ing  the  practice  to  be  an  anl 
violation. 

Followed  Lengthy  Discussi  I 

After  much  debate,  the  4-3; 
decision  came.  It  held,  accord 
today's  announcement,  that  wh: 
practice  involved  some  unde 
results,  nonetheless  it  was  "r 
ably  necessary  for  successful  hj 
operation"  and  therefore  del', 
in  the  public  interest.  Chairman 
fer  and  Commissioners  Lee,  ( 
and  Cross  were  in  the  majority 
Commissioners  Hyde,  Bartle) 
Ford  dissenting. 

The  FCC  opinion  was  sent  t 
tice,  and  the  Hansen  opinion 
fished  today  came  back.  Hanse 
"It  seems  clear  that  option 
viewed  in  the  context  of  its  pr 
market  effects,  substantially  re 
the  ability  of  affiliates  to  deal  wi 
wares  of  network  competitors  i 
prime  viewing  time."  Option 
clauses  in  TV  contracts,  he  del 
"are  legally  indistinguishable 
the  practices  condemned"  by  d  „ 
preme  Court  in  the  Paramount  Ll 


mount  case  decrees,  those  judg 
had  no  application  to  the  tel< 
interests  of  the  companies  cone 
but  that  if  such  interests  sug 
anti-trust  violations  on  their 
the  Department  would  investiga 
bring  suits  as  circumstances  indi 
Judge  Palmieri  commented  tlii 
haps  the  Department  had  be 
error  in  its  thinking  and  reqi 
the  report  on  all  of  the  Para: 
case  defendants'  TV  interes! 
March  2. 


March  6,  1959 


Motion  Picture  Daily 


scar'  Show  TO  A  Sets  Grass  Roots  Drive 


;  Continued  from  page  1) 
[atrical  newsreels  will  also  in- 
a  special  film  clip  devoted  to 
bit. 

hission  was  also  held  on  the 
i  circuit  telecast  which  will  pre- 
ke  Awards  telecast.  The  closed- 

program,  which  has  been  de- 
as  "tlie  largest  press  confer- 
i  history"  will  be  beamed  to  an 
fee  of  editors,  columnists  and 
jpinion-makers,  as  well  as  to 
!-ilities  of  the  Canadian  Broad- 

Corp. 

■Hes  McCarthy,  Compo  in- 
on  director,  told  the  committee 
liibitors  have  been  picking  up 
Promotion  kits  in  "large  quanti- 

her  matter  that  came  before 
nmittee  yesterday  were  the  pro- 
New    York    censorship  bills. 
Schreiber,    who  represented 
\A  at  public  hearings  on  the 
s  here  last  week,  gave  a  full 
on  the  bills  and  their  signifi- 
followed  by  McCarthy,  who 
ted  copies  of  the  brief  deliv- 
the  Joint  Committee  on  the 
ion  and  Dissemination  of  Ob- 
laterial  by  Compo.  No  specific 
however,  was  taken  by  the 
ommittee  on  the  problem. 

ller  and  Livingston  Report 

)nth  long  study  of  New  York 
•wspaper  advertising  was  sub- 
'to  the  committee  by  members 
"ller  and  Jeff  Livingston.  Fol- 
perusal  of  the  study,  which 
lducted  by  Donahue  &  Coe, 
Dnroe  Greenthal  Agency  and 
Schlaifer   &   Co.,    all  New 
agencies,  committee  members 
Gould,   Jeff   Livingston  and 
McCarthy  will  visit  all  metro- 
newspapers  to  discuss  the  pos- 
of  improving  the  treatment 
idling  of  motion  picture  ad- 

and  publicity, 
committee  also  approved  co- 
with  WJAR-TV,  Provi- 
jon  an  educational  series  on 
pictures.  Approval  was  also 
for  the  issuance  to  5,000 
of  a  special  poster  to  tie-in 
itional  Library  Week,  which 
held  April  12-18. 
lincement  was  made  yesterday 
•thur  Krim  will  accept  the 
-Israel  Chamber  of  Com- 
ward  to  honor  the  motion  pic- 
ustry  at  a  dinner  to  be  held 
at  the  Biltmorc  Hotel  here. 


( Continued  from  page  1 ) 


I  Editors  for  Top 

rage  of  'Oscar' 

g  attention  to  the  fact  that 
r's  Academy  Awards  telecast 
1  the  largest  audience  of  any 
the  1957-58  television  season, 
in  the  series  of  Compo  ads 
or  &  Publisher"  suggests  that 
»ive  the  greatest  possible  cov- 
i  preparations  for  this  event, 
v  ill  appear  in  the  issue  dated 
Itv. 

(ad  is  captioned  "What  Is 
it's  a  Show  That  Attracts  70 
people." 


ly  by  Senators  John  F.  Kennedy  of 
Massachusetts,  Wayne  Morse  of  Ore- 
gon, Pat  McNamara  of  Michigan, 
James  E.  Murray  of  Montana,  Jen- 
nings Randolph  of  West  Virginia,  and 
Harrison  A.  Williams,  Jr.,  of  New 
Jersey,  all  of  whom  are  members  of 
the  15-man  Senate  Labor  and  Public 
Welfare  Committee. 

House  Bills  449  and  450  by  Rep- 
resentative Herbert  Zelenko  of  New 
York,  a  member  of  the  House  Edu- 
cation and  Labor  Committee. 

House  Bill  317  by  Representative 
Hugh  Addonozio  of  New  Jersey. 

For  Any  Service  Establishment' 

A.  Julian  Brylawski  of  Washington, 
D.C.,  chairman  of  TOA's  National 
Legislation  Committee  who  will  co- 
ordinate TOA's  campaign  in  the 
Capitol,  told  the  TOA  board  at  its 
mid-winter  meeting  early  this  week, 
that  the  Senate  bill,  because  of  its 
unusual  mass-sponsorship  by  commit- 
tee members,  is  the  bill  most  likely 
to  be  pushed  for  passage.  This  bill 
extends  coverage  to  any  "service  es- 
tablishment" with  $500,000  annual 
gross  sales,  or  in  the  case  of  thea- 
tres, admissions  and  other  revenue. 

Kerasotes  and  Brylawski  both  de- 
clared that  if  theatres  were  required 
to  pay  ushers,  doormen,  cashiers, 
candy  attendants,  and  other  hourly 
employees  a  $1.25  rate,  thousands 
would  be  forced  to  close. 

The  committee,  which  will  seek 
the  help  of  all  exhibitors  in  contact- 
ing the  House  and  Senate  Commit- 
tees, and  the  legislators  they  have 
been  asked  to  contact,  are  as  follows: 

Alabama,  Richard  M.  Kennedy  for 
Sen.  Lister  Hill,  chairman,  and  Rep. 
Carl  Elliott;  Arizona,  George  Aure- 
lius,  for  Rep.  Stewart  L.  Udall;  Cali- 
fornia, William  Forman  for  Rep.  Ed- 
gar W.  Hiestand,  Joe  Holt  and  James 
Roosevelt;  Connecticut,  Albert  M. 
Pickus  for  Rep.  Robert  N.  Giaimo; 
Georgia,  Willis  Davis  for  Rep.  Phil 
M.  Landrum;  Indiana,  Spiro  Papas  for 
Rep.  John  Brademas. 

Illinois,  David  Wallerstein  for  Sen. 
Everett  M.  Dirksen  and  Rep.  Roman 
C.  Pucinski  and  John  Brademas;  Ken- 

U.  S.  Films  in  Italy 

(Continued  from  page  1) 
French  films,  or  59  per  cent,  were 
morally  offensive.  Italy  was  second 
with  54  out  of  150,  or  36  per  cent. 
Only  48  out  of  253  U.S.  films,  or  about 
19  per  cent,  were  offensive. 

Of  all  of  the  films  shown  in  Italy 
in  1958,  90  per  cent  gained  acceptable 
ratings,  compared  to  93.5  per  cent  the 
year  before.  "These  statistics  are  dis- 
quieting," Msgr.  Galletto  said. 

He  saw  no  need  for  legislation  be- 
cause "it  would  be  sufficient  if  regu- 
lations in  force  were  respected  and 
some  positive  help  were  given  to  those 
people  who  are  seriously  interested  in 
pulling  the  cinema  out  of  the  mire 
into  which  it  seems  to  have  fallen. 

"One  must  also  restore  confidence 
to  the  public  by  showing  films  worth 
being  seen  and  by  firmly  believing 
that  the  cinema  can  and  must  be  art. 


If  all  this  is  done  both  art  and  morals 
will  benefit." 

tucky,  Gene  Lutes  for  Sen.  John 
Sherman  Cooper  and  Rep.  Carl  D. 
Perkins;  Massachusetts,  Frank  Lydon 
for  Sen.  John  F.  Kennedy;  Michigan, 
Joseph  C.  DePaul  for  Sen.  Pat  Mc- 
Namara and  Reps.  Robert  P.  Griffin, 
Clare  E.  Hoffman  and  James  G. 
O'Hara;  Minnesota,  Harold  Field  for 
Rep.  Roy  D.  Wier. 

Montana,  Carl  Anderson  and  Clar- 
ence Golder  for  Sen.  James  E.  Mur- 
ray; New  Jersey,  Walter  Reade,  Jr., 
for  Sens.  Clifford  P.  Case  and  Harri- 
son A.  Williams,  Jr.,  and  Reps.  Peter 
Frelinghuysen,  Jr.,  Dominick  V.  Dan- 
iels, and  Frank  Thompson;  New  York, 
Samuel  Rosen  for  Sen.  Jacob  Javits 
and  Reps.  Albert  H.  Busch,  Ludwig 
Teller,  Herbert  Zelenko,  Adam  C. 
Powell  and  Stuyvesant  Wainwright. 

North  Carolina,  Ernest  G.  Stel- 
lings  for  Rep.  Graham  A.  Barden, 
chairman;  Ohio,  Willis  Vance  and 
Herman  Hunt  for  Rep.  William  H. 
Ayres;  Oregon,  Albert  Forman  for 
Sen.  Wayne  Morse  and  Rep.  Edith 
Green;  Pennsylvania,  Tom  Friday  and 

C.  V.  Smith  for  Sen.  Joseph  F.  Clark, 
and  Reps.  John  A.  Lafore,  Jr.,  Elmer 
J.  Holland,  John  H.  Dent  and  Carroll 

D.  Kearns;  Texas,  Robert  J.  O'Don- 
nell  for  Sen.  Ralph  Yarborough;  Ver- 
mont, Martin  Mullin  for  Sen.  Winston 
L.  Prouty;  West  Virginia,  Paul  Roth 
for  Sen.  Jennings  Randolph  and  Rep. 
Cleveland  M.  Bailey. 


PEOPLE 


George  Kerasotes,  president  of 
Theatre  Owners  of  America,  has  been 
commissioned  an  "Honorary  Texas 
Citizen"  by  Gov.  Price  Daniel,  chief 
executive  of  the  Lone  Star  State.  The 
honor  paid  Kerasotes,  who  is  a  citi- 
zen of  Illinois,  followed  his  recent 
appearance  and  address  at  the  con- 
vention of  the  Texas  Drive-in  Thea- 
tres Association. 

□ 

Joanne  Woodward,  voted  "Woman 
of  the  Year"  by  the  Hasty  Pudding 
Theatricals  of  Harvard  University,  to- 
day will  receive  the  annual  award 
from  members  of  the  group  at  the 
21  Club.  The  Academy  Award-win- 
ning actress,  who  will  receive  the 
distinguished  scroll  and  coveted  Hasty 
Pudding  Pot,  was  selected  "because 
of  her  exceptional  performances  in 
motion  pictures  and  her  quick  rise 
to  stardom." 

□ 

Dave  Harris,  with  the  Stein  Thea- 
tre Circuit  in  Florida  for  11  years, 
has  been  named  manager  of  the  Fay 
Theatre,  Jasper,  Fla. 

□ 

Irving  M.  Levine,  president  of  the 
Northern  California  Theatre  Owners 
Association,  will  hold  a  press  con- 
ference here  today  at  the  offices  of 
Theatre  Owners  of  America. 


advertised  in  LIFE 


UNIVERSAL  INTERNATIONAL'S 

IMITATION  OF  LIFE 


...  in  LIFE'S  March  9  issue. 


LIFE 


THE  BIG  ONE 

IN  MOVIE  SELLING 


IT 


6 


Motion  Picture  Daily 


Friday,  March 


. . .  NEWS 
ROUNDUP 


S.L.G.  Approves  ACE 

Exhibitors  of  the  Salt  Lake  City 
exchange  area  have  voted  unanimous 
approval  of  the  American  Congress 
of  Exhibitors'  program.  Notification  of 
die  area's  approval  was  made  to  ACE 
national  headquarters  here  by  Sam 
Gillette,  president  of  Mountain  States 
Theatres  Association,  and  ACE  area 
co-chairman  with  George  Aurelius. 
■ 

'Room'  To  Fine  Arts 

"Room  at  the  Top,"  new  British 
film  for  release  here  through  Conti- 
nental Distributing,  will  have  its 
American  premiere  at  the  Fine  Arts 
Theatre  here  following  the  current 
engagement  of  "The  Two-Headed 
Spy." 

■ 

Pathe  Elects  O'Connor 

The  election  of  James  L.  O'Connor 
as  vice-president  of  Pathe  Labora- 
tories, Inc.,  was  announced  by  O.  W. 
Murray,  president.  Pathe  is  a  subsidi- 
ary of  Chesapeake  Industries,  Inc. 
■ 

'Topaze'  Booked  Here 

David  O.  Selznick's  production  of 
"Topaze,"  starring  the  late  John  Bar- 
rvmore,  has  been  booked  for  an  ex- 
tended engagement  at  the  Thalia 
Theatre  here,  beginning  Friday, 
March  13,  H.  H.  Greenblatt,  general 
manager  of  NTA  Pictures,  announced. 

Order  Kansas  Board 
Rescind  Film  Ban 

Special  to  THE  DAILY 

KANSAS  CITY,  March  5.-An  or- 
der directing  the  Kansas  Board  of  Re- 
view to  rescind  a  ban  against  the  show- 
ing in  the  state  of  the  film  "Mom  and 
Dad,"  was  issued  today  by  Judge  O. 
Q  Claflin  III,  of  the  Wyandotte  Coun- 
ty, Kansas,  district  court. 

The  state  censor  board  had  refused 
to  approve  the  picture  without  dele- 
tion of  childbirth  scenes  and  Capitol 
Enterprises,  Inc.,  a  New  York  film 
distributor,  had  challenged  the  rul- 
ing. 

In  issuing  the  order,  Judge  Claflin 
explained  that  rules  set  up  by  the 
censor  agency  in  1954  were  broader 
than  the  law  permitted  and  pointed 
out  that  the  Supreme  Court  had  said 
censorship  could  be  only  on  the  ba- 
sis of  obscenity  and  "obscene"  was 
something  which  tends  to  excite  the 
average  person  to  lust. 

"The  film,"  the  judge  said,  "is  not 
obscene  under  this  definition." 

Meanwhile,  explaining  the  reason 
why  a  previously  banned  film,  "The 
Case  of  Dr.  Laurent,"  had  been 
cleared  for  showing  in  Kansas,  Mrs. 
Hazel  Runyan,  chairman  of  the  Kan- 
sas board,  said  that  the  action  was 
taken  after  a  new  regulation  amend- 


350-Theatre  Cooperative  Plan  for 
'Tree'  Pays  Off  in  Nine-State  Area 

Special  to  THE  DAILY 

DES  MOINES,  March  4.— Combined  exhibitor-distributor  planning  and 
showmanship  produced  record  or  near-record  business  for  almost  every  one 
of  the  350  theatres  in  a  nine-state  Great  Plains  area  that  participated  in  the 
huge  booking  and  exploitation  pro- 
fort  in  which  the  participating  cir- 
cuits, independents  and  Warners 
joined  hands.  The  combined  support 
for  the  campaign  enabled  the  picture 
to  get  the  broadest  possible  interest 
and  attention. 

Big-space  ads  were  taken  in  all 
major  newspapers  in  the  area.  Special 
copy  was  planned  and  prepared  by 
the  circuits'  advertising  departments, 
which  made  them  available  to  the  in- 
dependents. In  many  situations,  such 
ads  were  used  in  addition  to  the  basic 
copy  placed  in  the  area  by  Warners. 

Augmenting  the  newspaper  cam- 
paign was  the  use  of  radio  spots  based 
on  excerpts  from  the  sound  track  of 
"The  Hanging  Tree."  These  were 
placed  during  prime  evening  time, 
with  10  spots  used  on  each  station 
for  five  full  days,  including  two  days 
before  opening. 


tor  Warner  Bros.  "The  Hanging 
Tree,"  new  Gary  Cooper,  Maria 
Schell  and  Karl  Maiden  release. 

Myron  Blank,  head  of  Central 
States  circuit  with  headquarters  here, 
and  one  of  the  prime  movers  in  the 
plan  that  encompassed  the  area  from 
the  Minnesota-Dakota  to  Texas,  was 
enthused  over  the  results. 

"We  spent  considerable  time  and 
money,"  he  said,  "to  prove  to  the  in- 
dustry that  with  an  intelligent,  well- 
designed  and  tailored  campaign  we 
can  bring  people  out  of  their  homes 
and  into  the  theatres  to  see  good  pic- 
tures. 


Sees  Wide  Adaptability 

"In  my  opinion,  a  similar  arrange- 
ment to  that  which  we  have  started  in 
this  area  can  be  done  in  nearly  any 
territory  in  the  United  States  if  exhib- 
itors and  distributors  will  sit  down 
and  intelligently  and  fairly  try  to 
work  out  a  good  campaign,  custom- 
designed  for  their  areas.  A  tremen- 
dous amount  of  money  often  is  wasted 
because  the  proper  campaign  is  not 
developed  before  the  picture  opens." 

In  many  situations  grosses  for  "The 
Hanging  Tree"  rivalled  or  topped 
those  for  "Auntie  Mame."  A  one-week 
gross  of  $4,261  was  reported  here;  an- 
other of  $9,600  in  Kansas  City.  Unus- 
ually strong  returns  are  reported  from 
Grand  Forks,  Sioux  Falls,  Rochester 
and  elsewhere  over  the  Great  Plains 
area.  Concededly  one  of  the  big  fac- 
tors in  the  success  of  the  campaign 
was  the  cooperative  merchandising  ef- 


Page  One  Stories  a  Feature 

Another  feature  of  the  campaign 
was  strong,  concentrated  publicity, 
with  page  one  stories  carried  by  many 
papers  where  the  picture  opened. 
Cooper  and  Miss  Schell  were  avail- 
able for  long-distance  telephone  inter- 
views from  Hollywood  and  New 
York,  respectively,  which  contributed 
an  important  amount  of  news  space 
to  the  area  campaign.  Also,  the  title 
song  was  plugged  on  local  radio  and 
television  programs  and  the  Warner 
national  contest  for  the  best  rendition 
of  the  tune  by  a  teen-ager  was  boost- 
ed throughout  the  area. 


NT  to  Proceed 

(Continued  from  page  1 ) 
quire  control  of  television  station 
WNTA-TV,  WNTA-AM-FM  in  New- 
ark, N.J.  and  KMSP-TV  in  Minne- 
apolis, Minn.  National  Theatres,  Inc. 
also  currently  owns  and  operates 
WDAF-TV  and  WDAF-AM  in  Kansas 
City,  Mo. 

The  transfer  is  authorized,  the  FCC 
added,  on  condition  that  it  does  not 
prejudice  any  future  determination 
which  may  result  from  the  government 
civil  anti-trust  suit  against  NTA. 

The  offer  currently  in  effect  to  Na- 
tional Telefilm  shareholders  gives  an 
$11  5V2  per  cent  debenture  and  a  war- 
rant for  the  purchase  of  one-fourth 
of  a  share  of  National  Theatres,  Inc. 
common  stock  in  exchange  for  each 
share  of  NTA  stock.  An  equivalent 
offer  is  also  in  effect  to  NTA  warrant 
holders. 

March  16  has  been  set  as  the  ex- 
piration date  for  the  offer. 

ment  by  John  Anderson,  Jr.,  State  At- 
torney General,  had  been  adopted  by 
the  censorship  agency. 

"The  new  regulation,"  Mrs.  Runyan 
said,  "is  based  on  the  most  recent  de- 
cision of  the  United  States  Supreme 
Court  on  the  question." 


Indian  Film  Winner 

(Continued  from  page  1) 
in  person  by  Goldwyn  tonight,  to  V. 
Shantaram,  producer  of  the  film,  who 
flew  here  from  Bombay,  India,  to  ac- 
cept the  award  at  the  banquet  of  the 
Hollywood  Foreign  Press  Association 
at  the  Ambassador  Hotel. 

"Two  Eyes,  Twelve  Hands."  a  story 
of  a  prison  camp  in  modern  India,  was 
selected  by  the  Hollywood  Foreign 
Press  Association  as  the  best  motion 
picture  produced  outside  of  the  United 
States  in  1958,  and  designated  to  be 
the  recipient  of  the  first  Samuel  Gold- 
wyn International  film  award. 

In  making  the  presentation  to  Shan- 
taram, who  produced,  directed  and 
starred  in  "Two  Eyes,  Twelve  Hands," 
Goldwyn  pointed  out  that,  "There  is 
no  medium  which  does  more  on  a 
'People  to  People'  basis  than  motion 
pictures." 

Susan  Hayward  and  David  Niven 
received  "Golden  Awards,"  Miss  Hay- 
ward  for  her  portrayal  in  "I  Want  to 
Live"  and  Niven  for  his  work  in 
"Separate  Tables."  A  comedy  cita- 
tion went  to  Rosalind  Russell  for  her 
"Auntie  Mame"  and  to  Danny  Kaye 
for  his  half  of  the  title  role  in  "Me 
and  the  Colonel." 

Two  awards  were  given  for  sup- 


B-B  Cam  1  mi 


(Continued  from  page  1 
discussion  last  year,  reaffirn 
stand  without  extended  discus 

Presumably,  it  will  so  advi 
Montague,  chairman  of  the  1 
ecutive  committee,  who  is  scl 
to  present  the  exhibitor  propc 
an  abbreviated  campaign  to  tbj 
meeting  of  the  MPAA  board, 
for  which  has  not  been  set  y 

The  last  exhibitor  propos,,; 
made  by  Ernest  Stellings, 
Owners  of  America  member 
b-b  executive  committee,  to  th 
board  at  its  meeting  in  Wasl 
early  this  week.  Stellings  said 
tor  contributions  of  $159,000 
could  be  augmented  by  a  $5,0C 
contribution,  are  presently  av 
If  distributors  would  match  th 
he  said,  there  would  be  si 
financing  to  proceed  this  sprir 
the  radio  phase  of  the  b-b  pi 

Distributors  have  taken  the  ] 
that  they  agreed  to  match  e 
contributions  toward  a  comple 
paign  costing  $2,300,000,  of 
$300,000  radio  campaign  was  1 
part.  Another  part  was  the  A 
Awards  telecast  of  last  year, 
$650,000,  to  which  exhibitor 
butions  were  to  be  applied  on 
basis  with  distribution.  With 
tion  failing  to  come  up  with  it: 
distribution  bore  the  entire  I 
is  prepared  to  do  the  same  ag 
year,  since  Stellings'  proposa 
no  mention  of  exhibition  shar 
part  of  this  year's  "Oscar" 
cost,  to  which  the  industry  wi 
mitted  in  advance. 

With  the  advertising-publici 
mittee  unwilling  to  change  it; 
the  proposal  to  proceed  with 
campaign  alone  will  have  a 
disadvantage  when  it  goes 
MPAA  board.  Indications  are 
campaign  executive  committe 
may  be  split  on  the  proposal, 
this  be  the  case,  it  would  st 
chance  whatever  of  receiving, 
board  approval. 


■ 


Gets  Fox  Editorial 

HOLLYWOOD,  March  5 
aid  Tait  has  been  appointed  a 
trative  head  of  the  editorial 
ment   at   20th  Century-Fox. 


porting  performances:  to  Bu 
for  "The  Big  Country"  and  li 
mione  Gingold  for  "Gigi." 

Voted  best  picture  was  "T 
Bant  Ones";  best  musical, 
best  comedy,  "Auntie  Mame. 
Inn  of  the  Sixth  Happiness"  w 
ored  as  the  film  best  promotin 
national  understanding. 

Vincente  Minelli  received 
ganization's  accolade  as  the  bei 
tor  for  "Gigi." 

The  Cecil  B.  DeMille  Awai 
to  Maurice  Chevalier,  while 
MacLaine  was  termed  "most 
actress  of  the  year." 

Goldwyn  also  presented  E< 
van  with  the  Association's 
"for  outstanding  achievement  ii 
ing  international  scope  to  te 
in  1958." 


MOTION  PICTURE 

DAILY 


NEW  YORK,  U.S.A.,  MONDAY,  MARCH  9,  1959 


TEN  CENTS 


d  Naming 

Fabian  Seen 
maining  As 

]E  Chairman 

Second  Three  Months 
Complete  Organizing 


H.    Fabian,    Stanley  Warner 

president,  is  expected  to  con- 

n  his  post  as  chairman  of  the 

•an  Con- 
or Ex- 

s  for  an- 

3  r  three- 
term. 

an  was 
tempo- 
chairman 

E  at  the 

ion  of  the 

fl  n  i  z  a  - 

last  Nov. 
a  meet- 
the  ACE 

ive  corn- 
here  on 

2,  a  plan  was  inaugurated  for 
(  Continued  on  page  3 ) 


Si  Fabian 


W/se,  Belafonte 
alk  About  'Odds' 

By  VINCENT  CANBY 

y  Belafonte,  one  of  the  indus- 
iiewest  and  most  dynamic  star- 
ve producers,  and  Robert 
nominated  for  an  "Oscar"  for 
rection  of  United  Artists'  "I 
to  Live!",  were  hosts  Fridav 
(  Continued  on  page  4) 

i  to  Sponsor  1st 
iign  Film  Seminar 

By  WARREN  G.  HARRIS 

ie  November,  Theatre  Owners 
'rica  will  sponsor  its  first  seminar 
(ign  film  theatre  operators.  It 
in  three  days,  and  will  be  held 
i  the  course  of  the  San  Fran- 
riternational  Film  Festival, 
announcement  was  made  here 
( Continued  on  page  5 ) 


Columbia  Starting  18  Films  in  Next  Three 
Months;  Plans  20  More  Before  Year's  End 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  8.— Columbia  Pictures  announced  at  the  weekend  it 
will  place  18  pictures  into  production  in  the  three-month  period  beginning 
tomorrow  and  extending  to  June  1.  In  addition  another  20  films  are  set  to  go 
before  the  cameras  in  the  last  six  months  of  the  year. 

The  pictures  are  to  be  produced  at  the  studio,  on  location  in  this  country, 
and  abroad. 

The  Columbia  announcement  also  noted  the  prospect  of  even  more  pro- 
duction being  scheduled  before  the  year's  end.  At  this  time  there  are  some 
33  independent  producing  units  releasing  through  the  company's  organization. 

The  breakdown  of  March  through  May  production  follows: 

March— "Battle  of  the  Coral  Sea,"  "Ten  Years  a  Counterspy,"  "Anatomy  of  a 
Murder,"  and  "The  Gene  Krupa  Story."  April— "Once  More,  with  Feeling," 
"Dancing  Bucket,"  "Our  Man  in  Havana,"  and  "A  Magic  Flame." 

May— "Suddenly,  Last  Summer,"  "Who  Is  Sylvia?",  "Who  Was  That  Lady," 
"Air  Force  Academy,"  and  "Pepe."  June  1— "The  Image  Makers,"  "Caves  of 
the  Night,"  "The  Mountain  Road,"  "The  Devil  at  Four  O'Clock,"  and  "Bent's 
Fort." 


Columbia  to  Re-Release 
'Waterfront/  'Mutiny' 

Columbia  Pictures  will  re-release 
"On  the  Waterfront"  and  "The  Caine 
Mutiny"  in  April,  it  has  been  an- 
nounced by  Rube  Jackter,  vice-presi- 
dent and  general  sales  manager.  Jack- 
ter noted  that  last  year  Columbia  had 
great  success  with  its  re-release  of 
"From  Here  to  Eternity,"  which  was 
handled  as  if  it  were  a  new  film,  with 
entirely  new  advertising  and  promo- 
tion campaigns,  and  was  played  by 
first  run  theatres  in  key  cities. 

The  pattern  developed  for  the 
"Eternity"  re-release  will  be  followed 
for  botb  "Waterfront"  and  "Caine," 
with  new  campaigns  being  completed 
for  selling  the  two  pictures  either  as 
(Continued  on  page  2) 


Loew's  Divorce  Pact 
Signed;  Effective  Thurs. 

Joseph  R.  Vogel,  president  of 
Loew's,  Inc.,  and  Leopold  Friedman, 
president  of  Loew's  Theatres,  on  Fri- 
day signed  the  final  agreement  for 
division  of  assets  of  Loew's,  Inc.  into 
two  companies— Loew's,  Inc.  (  MGM  ) 
and  Loew's  Theatres,  Inc.  The  divi- 
sion will  take  place  formally  on 
Thursday. 

The  reorganization  is  in  accord- 
ance with  the  plan  approved  by  the 
stockholders  and  the  Federal  Court. 

Under  the  agreement  Loew's,  Inc. 
( MGM )  continues  to  own  and  op- 
erate all  motion  picture  production 
and  distribution  facilities,  all  tele- 
vision assets  and  activities,  all  the 
recording  company's  assets,  its  music 
(Continued  on  page  3) 


Participation  in  Brotherhood  Week 
Heads  for  All-Time  Industry  Record 

Industry  participation  in  the  Brotherhood  fund-raising  movement  this  year 
is  heading  for  an  all-time  record  on  many  counts,  national  chairman  Alex  Har- 
rison reported  at  the  weekend. 


VISION  TODAY"— page  5 


This  year's  precedent-setting  policy 
of  leaving  the  date  for  local  observ- 
ance of  Brotherhood  Week  to  exhibi- 
tors is  directly  responsible  for  the 
high  marks  that  are  being  estab- 
lished, he  said.  This  development  is 
due  to  the  fact  that  autonomy  has 
provided  exhibitors  with  considerably 
more  time  in  which  to  organize  and 
conduct  local  brotherhood  cam- 
paigns. 

Results  of  audience  collections  in 


a  vast  majority  of  areas  where 
Brotherhood  Week  has  already  been 
observed  have  exceeded  those  of  1957 
and  1958.  More  than  16,000  thea- 
tres will  participate. 

Another  contributory  factor  mak- 
ing this  year's  industry  Brotherhood 
drive  a  banner  one  is  that  with  more 
time  in  which  to  promote  local  ob- 
servances, exhibitors  have  been  re- 
cipients of  extraordinary  cooperation 
(Continued  on  page  5) 


U.  S.  Views  Withheld 

Feel  D  of  J  Is 
Wrong  on  TV 
Under  Decrees 

Industry  Attorneys  See 
No  Reasonable  Application 

Industry  attorneys  questioned  on 
Friday  were  found  to  be  in  complete 
disagreement  with  the  Justice  De- 
partment report  to  Federal  Judge  Ed- 
mund L.  Palmieri  which  listed  eight 
injunctions  of  the  Paramount  case 
consent  decrees  which  Justice  believes 
would  be  applicable  in  the  event  the 
court  should  find  that  the  decrees 
cover  the  television  interests  of  the 
defendant  companies  in  that  case  as 
well  as  their  film  and  theatre  inter- 
ests. At  the  same  time,  it  was  learned 
(Continued  on  page  4) 

M-6-M  Momentum  to 
Continue:  Byrne 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  8.-The  mo- 
mentum given  M-G-M  by  the  releases 
of  the  past  six  months  will  be  main- 
tained throughout  the  fiscal  year,  which 
ends  Aug.  31,  John  P.  Byrne,  vice- 
president  and  general  sales  manager 
said  at  the  weekend.  Byrne  has  been 
here  to  screen  new  product  and  ex- 
(Continued  on  page  3) 

Exhibitors  Protest 
Md.  Tax  Increase 

Special  to  THE  DAILY 

ANNAPOLIS,  Md.,  March  8.  -  An 
exhibitor  delegation  from  Allied  Mo- 
tion Picture  Theatre  Owners  of  Man  - 
land,  headed  by  president  Jack  L. 
Whittle,  was  here  Friday  to  protest 
before  the  state  legislature  a  Senate 
bill  that  would  increase  to  three  per 
cent  the  tax  on  motion  picture 
admissions  in  Maryland's  Hartford 
County.  The  present  tax  there  is  one 
half  of  one  per  cent. 

At  the  same  time  the  Allied  group 
registered  protest  against  another 
proposal  designed  to  levy  a  ten  per 
cent  tax  on  closed  circuit  TV  show- 
ings of  prize  fights  in  motion  picture 
theatres. 


2 


Motion  Picture  Daily 


Monday,  March  9, 


PERSUML 
MENTION 


CHARLES   EINFELD,   20th  Cen- 
tury-Fox vice-president,  will  re- 
turn to  New  York  today  from  Chicago. 

Russell  Holman,  Paramount's 
Eastern  production  manager,  returned 
to  New  York  at  the  weekend  from 
Hollywood. 

• 

Burton  E.  Robbins,  National 
Screen  Service  executive  vice-presi- 
dent in  charge  of  sales,  left  here  over 
the  weekend  for  Rome. 

• 

Bernard  M.  Kamber,  Hecht-Hill- 
Lancaster  advertising-publicity  execu- 
tive, will  leave  here  today  for  Duran- 
go,  Mexico. 

• 

Abe  Goodman,  20th  Century-Fox 
director    of    advertising,    will  return 
here  today  from  a  Southern  trip. 
• 

Dino  DeLaurentiis,  producer,  left 
here  on  Friday  for  Rome. 

Leslie  Grade,  British  talent  agent, 
returned  to  London  from  New  York 
on  Saturday  via  B.O.A.C. 

• 

Michael  Sillerman,  president  of 
NTA  Program  Sales,  left  New  York  on 
Friday  for  Los  Angeles. 

• 

Dino  DeLaurentiis,  producer,  left 
here  on  Friday  for  Rome. 

• 

Warren  Low,  Hal  Wallis  film  edi- 
tor, is  in  Washington  from  Holly- 
wood. 

• 

Edith  Head,  Hollywood  fashion 
designer,  arrived  in  New  York  on 
Saturday  from  Hollywood. 

• 

Noel  Coward  left  here  yesterday 
via  B.O.A.C.  for  Montego  Bay,  Ja- 
maica, B.W.I. 

• 

Oscar  Doob  left  New  York  over 
the  weekend  for  the  M-G-M  studios. 


DRIUE-mS! 

/  Start  Your  Season  Right...  $$ 
Open  With  Our  Custom  Produced  J 

FULL  COLOR  •* 
MUMMIED 


NATIONAL  SCREEN  SERVICE 


Purpose  of  Publicity  in  Hearings 
Denied  by  Censor  Group  Attorney 

Editor's  Note:  The  following  letter  from  James  A.  Fitzpatrick,  counsel  to 
the  State  Joint  Legislative  Committee  to  Study  the  Publication  and  Dissemina- 
tion of  Offensive  and  Obscene  Material  is  in  reply  to  editorials  published  in 
Motion  Picture  Daily  on  Feb.  24  and  March  2  which  suggested  that  the  com- 
mittee's desire  for  publicity  which  a  newspaper  strike  denied  its  first  hearing 
here  last  December  on  proposed  film  and  theatre  control  legislation  might  have 
been  responsible  for  the  calling  of  a  second  hearing  bu  the  committee  on 


Feb.  26.  The  editorials  U 


d  the 


nd  /?, 


ded  h 


sions  on  the  pending  legislation  had  been  requested  and  are  being  given  to  the 
Assembly  Judiciary  Committee  and  the  Senate  Education  Committee,  to  which 
the  bills  in  question  have  been  referred. 


Sir: 

I  read  the  Motion  Picture  Daily 
with  much  interest  and  I  have  been 
interested  in  the  oft  repeated  sug- 
gestion that  the  recent  hearings  in 
New  York  City  were  for  publicity 
purposes.  I  note  that  you  suggest  this 
again  in  your  editorial  of  Monday, 
March  2nd. 

I  think  that  the  record  should  be 
set  straight  on  this  particular  point.  If 
you  will  examine  the  evidence  I 
think  that  you  will  find  that  no  at- 
tempt whatsoever  was  made  to  pub- 
licize these  hearings.  There  was  no 
news  release  issued  immediately  be- 
fore the  hearings,  there  was  no  press 
conference  following  the  hearings  and 
there  was  no  news  release  following 
the  hearings.  There  was  no  request  for 
television  coverage  and  there  was  no 
request  for  radio  coverage.  There 
was  no  request  made  for  press  cov- 
erage. 

Certainly  we  have  had  suffi- 
cient experience  to  seek  out  and  ob- 
tain publicity  if  it  is  desired. 

I  think  you  should  also  consider 
the  fact  that  when  this  hearing  opened 
I  stated  that  it  had  been  called  pri- 
marily to  afford  the  industry  an  op- 
portunity to  appear  and  express  its 
opinion  relative  to  the  bills.  Those 
invited  to  appear  and  testify  were 
almost  entirely  from  the  industry. 
Others  included  had  been  requested 
to  testify  in  the  first  instance  but  had 


been  unable  to  do  so.  You  yourself 
were  requested  to  testify  and  refused. 

I  was  particularly  desirous  of  hav- 
ing you  testify  in  view  of  the  excel- 
lent editorial  which  you  wrote  on 
Monday,  December  1,  1958.  I  find 
it  difficult  to  reconcile  the  attitude 
that  you  expressed  in  that  editorial 
with  an  attitude  which  would  seem 
to  imply  that  there  is  no  need  for 
the  work  of  the  above  captioned  Com- 
mittee. 

During  the  course  of  the  recent 
hearings  in  New  York  I  quoted  ex- 
tensively from  the  Motion  Picture 
Production  Code  for  which  Mr.  Mar- 
tin Quigley  was  in  large  part  respon- 
sible. This  code  appears  to  the  under- 
signed to  be  perfectly  excellent.  If 
the  industry  was  adhering  to  the  spir- 
it and  letter  of  this  code  there 
would  be  no  problem.  It  is  my  frank 
opinion  that  the  product  is  frequent- 
ly in  clear  violation  of  the  code. 

I  feel  that  the  hearings  in  New 
York  were  very  productive.  A  number 
of  suggestions  were  made  which  are 
now  under  active  consideration  by  the 
Committee  and  which  will  be  re- 
flected in  its  future  action. 

Please  be  assured  that  the  aim  of 
the  Committee  is  the  elimination  of 
abuse.  As  in  other  media,  this  can 
best  be  accomplished  from  within. 
When  voluntary  curbs  fail  to  be  ef- 
fective, however,  the  question  of 
state  regulation  is  bound  to  arise. 

James  A.  Fitzpatrick 


4James''  World  Premiere 
In  Hollywood  March  17 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  8.-United 
Artists'  "Alias  Jesse  James,"  starring 
Bob  Hope,  will  be  given  a  benefit 
world  premiere  at  the  Westwood  Vil- 
lage Theatre  on  March  17,  with  all 
proceeds  going  to  Los  Angeles'  Holy 
Family  Adoption  Service.  Top  film 
and  TV  personalities  will  attend. 

The  Holy  Family  Adoption  Service, 
founded  by  Mrs.  Bob  Hope  in  1948, 
provides  on  a  non-sectarian  basis  for 
the  placement  of  children  with  adop- 
tive parents  without  cost  to  them  or 
the  natural  parents.  During  its  10 
years  of  operation  it  has  placed  1051 
children. 


Merger  of  Alden,  List 
Approved  by  Directors 

A  merger  of  Glen  Alden  Corp.  and 
List  Industries  Corp.  has  been  ap- 
proved by  the  boards  of  directors  of 
both  corporations,  subject  to  share- 
holders' action,  it  was  jointly  an- 
nounced at  the  weekend.  List  is  the 
parent  of  RKO  Theatres. 

Alden  Would  Survive 

Glen  Alden  Corp.  would  be  the  sur- 
viving corporation. 

The  merger  is  planned  on  the  basis 
of  five  new  Glen  Alden  shares  for  each 
four  shares  of  present  Glen  Alden  out- 
standing ( \Yi  new  Glen  Alden  shares 
for  one  share  of  present  Glen  Alden); 


MPAA's  Blood  Bank 
100  Pints  to  Date 

The  MPAA  has  maintained  a 
bank  through  the  Red  Cross  foil 
use  of  its  employees  and  their 
tives   since    1952,   and  to  date 
gathered  over    100    pints    of  b 
Operation  of  the  blood  bank  fa< 
has  been  under  the  guiding  han 
Dorothy  Lutjens  and  Harold  Bu 

Burt,  who  has  been  a  regular  1; 
donor  since  the  war  years,  compl; 
his  third  gallon  donation— 24  pi 
last  Thursday. 


Col.  Re-releaj 


{Continued  from  page  1) 
singles  or  as  a  double-bill  packaj 
Important  attention  is  being  pa 
the  radio  spot  commercials,  as  th 
campaigns  were  credited  with  r 
of  the  success  of  last  year's  "Eter; 
re-release.  The  same  type  of  s 
taken  directly  from  the  sound-ti 
of  the  films  and  time  tailored  fo 
feet  rather  than  to  standard  rur 
times,  have  been  prepared  for 
erfront"  and  "Caine." 

New  Slants  for  Ads 

In  developing  new  campaigns, 
phasis  will  be  placed  on  the  sir 
matter  and  the  personalities  invo 
rather  than  relying  on  the  previoi 
themes,  according  to  Robert  S. 
guson,  director  of  advertising 
publicity  for  Columbia. 

Mills  to  Rochester 
On  Censorship  Bills  i  5 

Taylor  Mills,  director  of  publ 
lations  for  the  Motion  Picture  A. 
is  in  Rochester  today  to  rally  suj 
of  newspaper  publishers  and  e<< 
against  the  proposed  New  York 
legislation  to  license  theatres,  cl; 
films  and  regulate  advertising. 

Before  meeting  with  the  newst  l 
executives  Mills  will  confer  with 
exhibitors,   Lester  Pollack  of  Li 
Theatres  and  J.  Golden  of  RKO  ] 
tre.. 


'Windjammer'  Repoi 

HOLLYWOOD,  March  8.-"V< 
jammer"  has  grossed  close  to  $5,' 
000  since  its  Hollywood  premien ' 
April.  Total  reported  is  $4,862,0. 
46  weeks,  according  figures  reh 
by  National  Theatres. 

and  one  new  Glen  Alden  share  for 
present  List  Industries  share  outs'  i 
ing. 

Notices  of  shareholders'  me<! 
of  both  corporations  and  acconaj 
ing  data  are  being  prepared  and 
be  mailed  as  promptly  as  possib 
shareholders  of  record  on  March 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherw'm  Kane,  Editor;  Tames  D.  Ivers,  Managing  Editor:  Richard  Gertner,  News  E 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  V 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllvwood  7-2145;  Washington.  J.  A.  Otten.  National  Press  Club,  ; 
ington.  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Ed'tor;  William  Pay.  News  Editor.  Correspondents  i 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rock' 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley.  Jr..  Vice-President;  Theo  J.  Sullivan.  Vice- 
dent  and  Treasurer;  Leo  J.  Bradv,  Secretary.  Other  Ouiglev  Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  3 
as  '!  .-f.-ts..t)  of  Motion  Pi.-tnrc  HcraM:  Tcicvi-i.m  Todav,  published  dailv  as  a  part  of  Motion  Picture  Dailv;  Motion  Picture  Almanac,  Television  Almanac.  Fame.  Entered  as  s 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  vear,  $6  in  the  Americas  and  $12  foreign.  Single  copies 


ay,  March  9,  1959 


Motion  Picture  Daily 


3 


Oscar' Kits  Are 
dered  in  N.  E. 

Special  to  THE  DAILY 

5TON,  March  8.  -  Over  SO 
jtaiy  Award  promotion  kits  were 
,rd  by  New  England  exhibitors 
,jing  a  meeting  held  here  last 
The  meeting  of  the  Boston 
tor  committee  was  called  by 
-rd  S.  Canter,  chairman,  to  meet 
Ham"  K.  McWilliams.  publicity 
iromotion  coordinator  for  the 
Academy  Awards  telecast  for 
vPAA  advertising  and  publicity 
ors'  committee. 

fibers  of  the  exploitation  com- 
who  were  in  Boston  at  the  time 
rtended  the  meeting. 

Other  Drives  Described 

tcidition  to  describing  the  vari- 
aterials  being  sent  to  the  com- 
;  in  the  field  from  New  York 
e  Coast,  McWilliams  also  told 
bibitors  about  the  campaigns 
ave  been  developed  in  New 
nd  Toronto  by  exhibitor  groups. 
:      plans  will  be  attempted  in 

tiding  the  meeting  were:  Hy 
New  England  Theatres;  Jim 
ey.  Interstate  Theatres;  Dick 
lb,  Maine  and  New  Hampshire 

j  j^s;  Joe  Longo,  Sack  Theatres; 
ominto,  RKO  Memorial  Thea- 
iv\  Goldman,  secretary,  Inde- 
t  Exhibitors  Association;  Jack 

J  ,\'ew  England  Theatres;  Paul 
American  Theatre  Corp.;  and 
lercer,  Loew's  Theatres, 
citation  fieldmen  attending  the 
g   were:    Floyd  Fitzsimmons, 

y  -  Bros.;  Joe  Mansfield,  United 
and  John  Markle,  Columbia. 

I  >-d  Sickles  of  National  Screen 
•  o  at  the  meeting. 

ar  Wayne.  Holden 
'Horse  Soldiers' 

■~om  THE  DAILY  Bureau 

HINGTON.  March  8.  -  John 
j    and  William  Holden  will  ar- 
A  «•  tomorrow  to  accept  personal- 
Gen.  Ulysses  S.  Grant  III  cer- 
of  commendation   for  their 
n,  "The  Horse  Soldiers."  Gen- 
P*  ant  will  make  the  presenta- 
J  '  behalf  of  the  Civil  War  Cen- 
I  I  Commission  of  which  he  is 
, ,  j  chairman. 

. gj  iDresentation  ceremonies,  which 
]  4ield  at  Centennial  Commission 
:trters  at  2  P.M.,  will  be  fol- 
_J  by  a  reception  in  honor  of 
and  Holden  at  the  Army  and 
l  ib  attended  by  members  of 
lmission  high-ranking  military, 
nd  government  officials  and 
^languished  guests.  The  pic- 
l  r  U.A.  release,  is  a  recreation 
£.mous  Grierson  Raid,  which 
the  South  in  late  1863. 


ids  Recovered 

7    Samuels,  former  president 

IB  Vista,  has  completely  recov- 
pn  a  leg  injury  and  will  shortly 
f  his  future  plans. 


Roach  Holds  Largest 
Stock  in  F.  L  Jacobs 

Hal  Roach,  Jr.,  president  and  chair- 
man of  the  F.  L.  Jacobs  Companv. 
said  at  the  weekend  that  he  is  the 
largest  single  stockholder  in  the  firm. 
He  also  said  that  the  company,  on  be- 
half of  its  stockholders  and  employees 
will  "vigorously  resist"  any  motion 
by  the  Securities  and  Exchange  Com- 
mision  to  appoint  a  receiver. 

A  show  cause  action  on  this  matter 
is  returnable  today  before  Federal 
Judge  Sidney  Sugarman. 

"I  feel  certain  that  we  will  be  able 
to  prove  to  the  court  that  the  F.  L. 
Jacobs  Company  has  a  very  substan- 
tial net  worth  and  can  meet  all  its 
financial  obligations  and  that  the 
appointment  of  a  receiver  would  be 
detrimental  to  the  best  interests  of  the 
company,"  Roach  said. 

"I  have  personally  invested  over 
one  million  dollars  in  the  F.  L.  Jacobs 
Company  and  I  am  the  largest  single 
stockholder.  The  SEC  has  alleged  that 
I  have  obtained  my  stock  through 
mysterious  sources.  However,  I  will 
be  able  to  prove  to  the  court  that  I 
purchased  my  stock  through  world-re- 
nowned brokerage  houses.  A  world- 
renowned  jurist  once  said,  when  the 
law  is  with  you,  pound  the  law,  when 
the  law  is  against  you  pound  the 
table.  The  SEC  has  found  many  ways 
to  pound  the  table.  We  will  continue 
to  pound  the  law." 

Brooks  Leaving  S-W; 
Will  Acquire  Theatres 

Special  to  THE  DAILY 

PHILADELPHIA,  March  8.-Ber- 
nard  P.  Brooks  has  resigned  as  assist- 
ant zone  manager  in  the  Philadelphia 
and  Washington  Zones  for  Stanlev 
Warner  Theatres,  effective  March  20, 
it  is  announced  by  Frank  J.  Damis, 
vice-president  and  zone  manager  for 
the  territories.  Brooks  will  enter  thea- 
tre exhibition  for  himself  in  Northern 
New  Jersey  upon  the  acquisition  of 
theatres  in  that  area. 

Brooks  has  been  associated  with 
Stanley  Warner  Theatres  for  the  past 
three  years.  Prior  to  that  he  was  a 
member  of  the  executive  staff  of  Fa- 
bian theatres  and  chief  film  buyer. 
Before  joining  the  Fabian  organiza- 
tion, he  was  general  manager  of  Ros- 
enblatt and  Welt  Theatres,  New  Jer- 
sey and  Staten  Island,  and  was  also  a 
member  of  Paramount. 


M-G-M  Momentum 

(Continued  from  page  1) 
pressed  great  enthusiasm  at  what  he 
has  seen. 

"As  a  result  of  the  studio's  long 
range  planning  policy  all  pictures  for 
the  balance  of  the  fiscal  year  have  been 
completed,"  he  said.  Over-all  sales 
campaigns  will  be  individually  de- 
signed to  achieve  the  "maximum  box 
office  potential  of  each  picture,"  he 
added. 

Details  on  the  releases  and  cam- 
paigns were  set  at  a  week  of  confer- 
ences with  Sol  C.  Siegel,  vice-presi- 
dent in  charge  of  production,  and 
Benjamin  Thau,  administrative  head 
of  the  studio,  and  Bvrne. 


Fabian -ACE 

(Continued  from  page  1) 
a  rotating  chairmanship  every  three 
months,  and  Fabian  was  elected  first 
chairman  under  the  plan.  The  three- 
month  term  expires  next  Thursday. 

Fabian  has  protested  on  earlier  oc- 
casions against  his  being  named  to 
the  post.  However,  other  possible  can- 
didates have  been  equally  reluctant 
to  accept  the  time-consuming  work 
and  responsibility  and  Fabian  has 
ended  up  by  acquiescing  to  the 
wishes  of  the  executive  committee. 

Indications  are  he  will  again  be 
persuaded  to  remain  in  die  post,  this 
time  for  another  three  months  to  June 
12,  largely  on  the  ground  that  ACE 
still  is  in  a  crucial  stage  with  most 
of  its  major  projects  and  plans  still  in 
a  formative  state. 

Moreover,  continuity  of  the  organi- 
zation eventually  will  depend  upon 
adoption  of  a  permanent  financing 
plan.  None  has  been  devised  yet  and 
Fabian's  continuance  in  die  principal 
administrative  post  is  desired  within 
ACE  at  least  until  diat  problem  has 
been  resolved. 

World-Telegram  to  Have 
'Oscar'  Winners  Contest 

After  an  interval  of  several  years 
the  N.  Y.  World-Telegram  and  The 
Sun  will  again  conduct  an  Academy 
Awards  contest,  this  time  running 
from  March  16  to  April  3.  The  paper 
will  offer  a  total  of  83,500  in  cash 
prizes  to  those  who  most  nearly  se- 
lect from  among  the  Academy  Award 
nominees  the  actual  winners.  First 
prize  is  82.000. 

In  addition  to  the  top  picture  and 
talent  categories,  the  contest  this 
year  also  will  include  the  best  song 
award  winner. 

The  W-T's  contest  is  expected  to  be 
an  important  attention-winner  in  the 
metropolitan  area  for  the  telecast  of 
the  "Oscar"  presentations  on  April  6. 
A  considerable  amount  of  space  will 
be  devoted  to  the  contest,  the  nomi- 
nees and  the  presentation  program 
throughout  the  two  weeks  it  is  in 
progress. 


Loew's  Pact 

(Continued  from  page  1) 
companv  assets  and  theatres  owned  in 
foreign  countries  with  die  exception 
of  Canada. 

All  domestic  and  Canadian  theatres 
plus  the  New  York  Citv  radio  station 
(WMGM)  will  be  transferred  to 
Loew's,  Theatres,  Inc. 

Trading  on  a  regular  basis  in  the 
new  shares  of  Loew's,  Incorporated 
(MGM)  and  in  die  shares  of  Loew's 
Theatres.  Inc.,  will  begin  on  the  New- 
York  Stock  Exchange  on  Friday. 

However,  advance  trading  in  these 
shares  on  what  is  called  "a  when- 
issued  basis"  will  begin  today.  This 
means  diat  orders  to  buy  or  sell  the 
shares  of  common  stock  of  either 
company  may  be  executed  immedi- 
ately, but  that  certificates  for  the 
shares  so  traded  need  not  be  deliv- 
ered before  March  18. 


PEOPLE 


John  C.  Flinn,  who  has  resigned  as 
Allied  Artists  director  of  advertising- 
publicity  to  accept  a  similar  post  at 
Columbia  Pictures,  was  honored  in 
Hollywood  on  Friday  at  a  luncheon  in 
Los  Feliz  Brown  Derby.  His  host  was 
Steve  Broidy,  AA  president.  Among 
those  attending  were  George  D.  Bur- 
rows, vice-president,  and  Sanford 
Abrahams,  who  succeeds  Flinn.  The 
latter  will  take  over  his  new  duties  at 
Columbia  today. 

□ 

Earl  W.  Dyson  has  been  appointed 
to  succeed  Harry  Gaffney  as  branch 
manager  in  Kansas  City  for  American 
International  Pictures.  Gaffney  re- 
signed the  post  to  move  to  the  Coast 
because  of  illness  in  the  family. 

□ 

Paul  D.  Little,  who  has  headed 
Pepsi-Cola's  national  cup  vending 
sales,  has  been  promoted  to  manager 
of  total  syrup  sales  development. 
Norman  Wasser,  manager  of  theatre 
sales  since  July,  1957,  has  taken  on 
additional  sales  responsibilities  as 
manager  of  national  cup  vending 
sales.  Both  appointments  are  effec- 
tive immediatelv. 

□ 

Samuel  Goldwyn  has  consented  to 
continue  in  his  post  as  honorary 
chairman  of  the  amusement  division 
of  Hollywood's  Jewish  Welfare  Fund 
Campaign.  Sol  C.  Siegel  and  Abe 
Lastfogel  have  accepted  posts  as  vice- 
chairmen  of  the  UJWF.  Others  are 
Samuel  J.  Briskin,  Steve  Broidy,  Phil 
Feldman,  B.  B.  Kahane,  Jack  Karp. 
Sid  Rogell  and  Mendel  Silberberg. 
David  A.  Lipton  is  divisional  chair- 
man. 


RCA  Dividends  Set 

A  quarterly  dividend  of  25  cents  per 
share  on  the  common  stock  of  the 
Radio  Corporation  of  America,  pav- 
able  April  27,  1959,  to  holders  of  rec- 
ord at  the  close  of  business  March  16. 
1959,  was  announced  at  the  w  eekend 
following  a  regular  meeting  of  the  RCA 
board  of  directors.  At  the  same  meet- 
ing, a  dividend  of  873s  cents  per  share 
was  declared  on  the  first  preferred 
stock  for  the  period  April  1,  1959,  to 
June  30,  1959,  payable  July  1,  1959, 
to  holders  of  record  of  such  stock  at 
the  close  of  business  June  8,  1959. 

1,000-Car  Drive-in  Set 

HOLLYWOOD,  March  8.  -  Plans 
were  announced  today  for  a  modern 
1.000-car  capacity  drive-in  theatre  in 
Santa  Maria,  Calif.  Purchase  of  the 
land  has  been  completed  and  con- 
struction commences  immediatelv  by 
Pacific  drive-in  theatres  in  associa- 
tion with  Principal  Theatres.  An 
opening  in  time  for  summer  vacation 
season  is  contemplated. 

The  new  drive-in  will  feature  lat- 
est innovations  in  sound,  projection 
and  screen. 


4 


Motion  Picture  Daily 


Monday,  March  9,  19 


Industry  Attorneys  Feel  D.  of  J.  Is  in  Erro 


THRU 


COMING  SOON! 

40th  Anniversary  j  1919-1959 


( Continued  from  page  1 ) 
that  the  five-page  report  made  avail- 
able to  the  press  in  U.S.  District  court 
here  last  week  was  only  a  part  of  the 
complete  report  given  Judge  Palmieri 
by  the  Justice  Department.  The  full 
report  was  13  pages  long  and  the  sec- 
tions which  were  not  made  public  are 
understood  to  include  the  Depart- 
ment's views  of  whether  the  Para- 
mount case  decrees  are  applicable  to 
decree  companies'  television  inter- 
ests and,  if  so,  whether  those  inter- 
ests violate  or  contravene  the  decrees. 

The  general  supposition  is  that  the 
Department  does  not  regard  the  com- 
panies' television  interests  as  being 
covered  by  the  decrees.  Assistant  U.S. 
Attorney  General  Maurice  Silverman, 
who  prepared  the  report  at  Judge 
Palmiere's  request,  told  the  court  last 


December  that  the  Department's  posi- 
tion is  that  the  industry  consent  de- 
crees apply  only  to  theatrical  motion 
pictures  and  theatres,  not  to  television 
or  other  interests  outside  the  immedi- 
ate industry. 

However,  at  that  time,  Judge  Pal- 
mieri suggested  that  the  Department 
give  further  thought  to  its  position, 
suggesting  the  possibility  that  the 
wrong  interpretation  might  have  been 
given  to  the  decrees. 

Some  industry  attorneys  said  they 
believe  that  in  relation  to  the  nego- 
tiated parts  of  the  Paramount  case  de- 
crees, and  especially  in  those  of  Para- 
mount itself  and  RKO,  confidential 
files  would  show  some  references  to 
what  was  in  the  minds  of  both  gov  - 
ernment and  company  negotiators  at 
the  time,  and  that  more  than  likely 


Wise,  Belafonte  Talk  'Odds' 


JAMES 


( Continued 

to  the  trade  press  on  the  set  of  Bela- 
fonte's  Harbel  production,  "Odds 
Against  Tomorrow,"  now  shooting  at 
the  Gold  Medal  Studios  in  the  Bronx. 

Director  Wise,  who  also  gets  his 
first  producer  credit  with  this  film, 
was  high  in  his  praise  of  the  New 
York  facilities.  "Because  shooting  the 
film  in  California  would  have  neces- 
sitated an  elaborate  and  costly  loca- 
tion trip  to  New  York,  shooting  here 
will  save  up  to  $200,000  on  the  total 
budget,"  he  said.  The  film,  one  of 
six  which  Belafonte's  company  is  con- 
tracted to  do  for  U.A.  release  over 
the  next  four  years,  is  budgeted  be- 
tween $900,000  and  one  million. 

Teamed  with  Robert  Ryan 

Belafonte  was  particularly  enthusi- 
astic about  the  script  for  "Odds," 
which  tells  of  a  "perfect"  bank  rob- 
bery. Two  of  the  men  involved  are 
Robert  Ryan  and  Belafonte.  "Without 
focusing  on  the  standard  Negro-white 
situation,"  said  Belafonte,  "the  film 
has  a  lot  to  say  about  the  need  for 
understanding  among  all  people.  Be- 
cause of  their  lack  of  understanding, 
the  two  men  in  this  story  are  de- 
stroyed. .  .  .  Don't  get  me  wrong,  this 
is  not  a  'message'  picture.  But  1  do 
feel  that  any  good  picture  has  some- 
thing to  say." 

Wise,  who  has  achieved  his  great- 
est success  with  strong,  contemporary 
themes,  agreed  with  this.  He  also 
had  some  sharp  comments  to  make 
about  the  need  for  promotion  of  a 
picture  in  today's  market.  "This  was 
one  of  the  first  things  I  talked  about 
to  Harry,"  he  said.  "You've  got  to  sell 
the  hell  out  of  a  picture,  starting  be- 
fore production,  through  production 
and  on  into  release."  The  press  trip 
Friday  obviously  was  part  of  the 
overall  program  set  up  for  "Odds." 

Target  Date  Is  June 

Wise  will  stick  with  "Odds" 
through  the  editing  and  scoring  stages 
and  expects  to  have  the  film  ready  for 
delivery  to  U.A.  early  in  June.  His 
next  project,  under  his  deal  with  U.A., 
j  probably  will  be  the  life  of  Bob  Capa, 


from  page  1 ) 

the  Life  photographer  who  was  killed 
in  Indo-China,  but  that  won't  roll 
until  next  summer.  If  he  finds  a  suit- 
able property,  he  may  do  another  film 
in  between. 

Belafonte's  plans  include  the  life 
of  Alexander  Pushkin,  great  Russian 
writer,  and  a  Civil  War  story  called 
"The  Brothers."  He  also  revealed  that 
U.A.  "has  talked"  to  him  about  play- 
ing in  the  screen  adaptation  of  "West 
Side  Story,"  owned  by  Ray  Stark. 

Also  participating  in  Friday's  trade 
interview  was  co-star  Robert  Ryan, 
another  star  who  also  has  his  own 
production  company  set-up  with  U.A. 
He  noted  with  understandable  pride 
that  his  "God's  Little  Acre"  was 
heading  for  a  total  gross  of  $4,000,- 
000.  Finished  in  December  was  his 
soon-to-be  released  "Day  of  the  Out- 
law." 

Starring  in  "Odds"  with  Belafonte 
and  Ryan  are  Shelley  Winters  and 
Gloria  Grahame,  with  veteran  char- 
aetre  actor  Ed  Begley  in  principal 
support. 


'Hot*1  Booked  for  Over 
100  Holiday  Showings 

"Some  Like  It  Hot,"  Marilyn  Mon- 
roe's new  film,  will  open  across  the 
country  for  the  Easter  holiday  in  over 
100  major  situations,  it  is  announced 
by  William  J.  Heineman,  United  Ar- 
tists vice-president  in  charge  of  dis- 
tribution. 

The  UA  release  produced  and  di- 
rected by  Billy  Wilder  will  have  maxi- 
mum promotion  in  each  of  these 
regional  engagements.  Blueprints  of 
the  campaigns,  now  in  work,  were  de- 
tailed last  week  by  Roger  H.  Lewis, 
national  director  of  advertising,  pub- 
licity and  exploitation  who  announced 
a  $1,000,000,  domestic  promotion 
budget  for  the  film. 

"Some  Like  It  Hot,"  has  been  set  for 
its  New  York  premiere  at  the  Loew's 
State  Theatre  which  is  now  being  re- 
furbished. In  Los  Angeles,  the  film  fol- 
lows "Auntie  Mame"  into  the  Chinese 
Theatre. 


that  would .  be  that  the  decrees  w 
exclusively  applicable  to  theatres  i 
films. 

When  Judge  Palmieri  asked  for 
television  report  last  December 
made  it  clear  that  he  had  not  made 
his  mind  about  the  applicability  of 
decrees  to  the  companies'  TV  in! 
ests.  He  said  he  merely  wanted 
"be  informed"  and  to  be  assured  1 
the  government  "that  the  decrees  ; 
being  observed  in  this  instance."  5 

Points  to  National  Theatres 

He  had  reference  to  National  Tl  * 
tres'  application  for  authorization  ] 
acquire  control  of  National  Tel 
sion  Associates  at  a  time  when  2 
Century-Fox  had  a  50  per  cent 
terest  in  an  NTA  subsidiary.  He 
declined  to  approve  the  applica 
until  20th  relinquished  its  interes 

When  the  court  then  asked  Sil 
man  to  prepare  a  report  on  the 
interests  of  the  decree  companies 
was  felt  in  some  legal  circles  that 
wished  to  be  assured  that  there  v 
no  instances  of  a  divorced  comp 
having  a  joint  interest  with  the  c 
pany  from  which  it  was  divorcet 
a  television  or  other  enterprise. 

The  Justice  official  told  Pain 
that  the  government  reserved 
rights  to  bring  anti-trust  act 
against  the  Paramount  case  defi 
ants  whenever  they  seemed  j 
ranted. 

Former  Suit  Rejected 

In  this  connection,  the  governi 
brought  an  anti-trust  suit  ag; 
some  of  the  companies  several  | 
ago  in  an  endeavor  to  require  thei 
license  16mm.  prints  of  their  fei 
pictures  to  television.  The  case 
thrown  out  by  Federal  Judge  Y 
wich  in  U.S.  District  Court  in 
Angeles.  The  government  now 
pending  in  U.S.  District  Court  ( 
an  anti-trust  action  against  Colm 
Pictures,  Universal  and  Screen  ( 
over  the  latter's  telivision  distriW 
rights  to  the  pre-1948  film  librari 
the  other  two  companies.  Sc 
Gems  is  a  Columbia  subsidiary. 

Legal  circles  believe  that  J 
recited  the  background  inform, 
of  this  kind  to  Palmieri  to 
him  that  the  Department's  posj 
that  the  Paramount  decrees  do 
apply  to  the  companies'  televisioi 
terests  gives  the  companies  no 
munity  from  anti-trust  prosecutic 
the  field  of  television. 

Paramount  Case  Disregards 

Attorneys    recalled  that 
16mm.  case  the  government  die 
cite  the  practices  complained 
violations  of  the  Paramount  de< 
but  brought  the  actions  under 
anti-trust  laws,  unrelated  to  the 
mount  case. 

Most  attorneys  who  were  aski 
comment  on  the  Department' 
said  flatly  they  disagree  that  ai 
the  eight  provisions  of  the  decre< 
ed  in  the  report  would  have  any 
ceivable  application  to  the  co 
nies'  television  interests,  even  ii 
decrees  should  be  construed  to 
such  interests. 


ised  Earnings,  Sales 
for  ABC  Vending 

Z  Vending  Corp.  expects  to  re- 
ubstantial  increases  in  earnings 
ales  for  1958,  Jacob  Beresin, 
ent,  told  a  meeting  of  the  New 
ociety  of  Security  Analysts  here, 
[l  estimated  sales  rose  to  $65,- 
{•0  last  year,  from  $56,000,000 
17. 

Hts  of  the  company,  according 
esin,  are  figured  to  have  been 
SI. 68  a  share,  up  from  the 
recorded  in  1957.  1958  figures 
4tlude  operations  of  Confection 
;t  Corp.,  acquired  in  1957. 


lay,  March  9,  1959 


Motion  Picture  Daily 


otherhood 


(  Continued  from  page  1) 
tate,  municipal,  religious,  edu- 
1,  business  and  professional 
.  Governors  in  22  states  and 
in  113  cities  have  indicated 
ill  issue  Brotherhood  Week  pro- 
ions  directly  tied  in  with  thea- 
ervances. 

lany  instances  members  of  the 
of    all    denominations  have 
the  attention  of  chuchgoers  to 
leatres'  Brotherhood  Week  ob- 

:e. 

vmanship  has  played  a  greater 
the  industry's  local  Brother- 
Week  observance  than  in  past 
For  instance:  field  reports  re- 
by   national   exhibitor  chair- 
dward  L.  Hyman  show  that  in- 
)f  trailers,  many  exhibitors  en- 
Catholic    priests,  Protestant 
rs  and  Jewish  rabbis  to  jointly 
ippeals  to  theatre  audiences  to 
ute  as  generously  as  possible 
brotherhood  fund, 
year  more  than  16,000  thea- 
11  have  taken  cognizance  and 
jated  in  Brotherhood  Week  by 

Three  Areas  This  Week 

herhood  Week  has  already 
jiuspiciously  observed  by  the 
y  in  the  Buffalo,  Cincinnati, 
aville,  and  Washington  areas, 
'eek  it  is  being  held  in  the 
,  Des  Moines  and  Omaha  ter- 
.  RKO,  Skouras,  Stanley-War- 
id  Randforce  circuits'  houses 
e  Paramount  Theatre  in  New 
eld  their  audience  collections 
past  fortnight.  However,  inso- 
exhibition  participation  in  the 
ork  territory  is  concerned,  the 
ient  is  also  setting  a  precedent. 
2  of  the  availability  of  more 

i  which  to  campaign  for  their 
nee,  more  than  500  theatre 
rs  have  decided  to  set  aside 
ly  Easter  Week  (March  29- 
I  as  Brotherhood  Week.  "The 
late,"  area  exhibitor  chairman 

Rinzler  and  area  distributor 
m  Lou  Allerhand  announce, 
e  determined  at  a  meeting  to 
I  later  this  week." 
ings  scheduled  for  this  week  in 
j,  Minneapolis,  Oklahoma  City 
jittle  will  fix  Brotherhood  Week 

ii  those  areas. 


90  Now  Set  for  TC|gUISf0f|  JodQU 

Oscar  Telecast   ■  —   ■  — — J 


From  THE  DAILY  Bureau 

HOLLYWOOD,  March  8.  -  The 
addition  of  27  more  personalities  to 
the  31st  annual  "Oscar"  Awards  pre- 
sentation show  increases  the  total 
number  of  participants  lined  up  by 
producer  Jerry  Wald  to  an  even  90. 

By  the  evening  of  April  6  when 
the  Academy  of  Motion  Picture  Arts 
and  Sciences  honors  1958  achieve- 
ments, Wald  expects  to  have  more 
than  100  of  Hollywood's  top  stars 
in  the  fold  for  the  105-minute  tele- 
cast. 

The  newly-added  players  are  Ann 
Blyth,  Dirk  Bogarde,  Red  Buttons, 
Christine  Carere,  Lindsay  Crosby, 
Gary  Crosby,  Arlene  Dahl,  Bette 
Davis,  Kirk  Douglas,  Irene  Dunne, 
Richard  Egan,  Zsa  Zsa  Gabor,  Mitzi 
Gaynor,  Alec  Guinness,  Tab  Hunter, 
Burl  Ives,  Burt  Lancaster,  Hope 
Lange,  Erin  O'Brien,  Maureen 
O'Hara,  Tony  Randall,  Debbie  Rey- 
nolds, Tommy  Sands,  Inger  Stevens, 
Jacques  Tati,  Elizabeth  Taylor  and 
Cornel  Wilde. 


TOA  to  Sponsor 

(Continued  from  page  1 ) 
Friday,  by  Irving  M.  Levin,  president 
of  Northern  California  Theatre  Owners 
Assn.  and  executive  director  of  the 
Festival,  at  a  press  conference  at  TOA 
headquarters. 

Slated  Nov.  22,  23,  24 

The  seminar  will  be  held  November 
22,  23  and  24,  Levin  said,  and  will 
be  the  first  opportunity  for  operators 
of  specialized  theatres  to  hear  experts 
in  this  field  discuss  the  advertising,  ex- 
ploitation and  handling  of  specialized 
and  foreign  product,  as  a  distinct  and 
different  operation  from  the  running 
of  regular  commercial  theatres. 

To  be  conducted  under  the  auspices 
of  national  TOA,  the  seminar  will  have 
Herbert  Rosr.er  and  John  Parsons  of 
the  Northern  California  TOA  and  Wal- 
ter Reade,  Jr.,  past  president  of  TOA 
and  chairman  of  TOA's  foreign  film 
committee,  acting  as  co-chairmen. 

Levin  said  that  delegates  to  the  sem- 
inar will  attend  morning  and  after- 
noon sessions  each  of  the  three  days 
at  a  still  to  be  selected  art  house  in 
San  Francisco.  Films  will  be  screened 
at  the  sessions,  and  clinics  conducted 
on  suggested  handling  of  this  product. 

Hopes  for  Soviet  Representation 

The  delegates  will  also  participate 
in  the  formal  Festival  program  each 
of  the  three  evenings,  Levin  said.  The 
Festival  itself,  which  will  be  held  at 
the  Metro  theatre,  San  Francisco,  No- 
vember 11-24,  will  be  the  third  in 
a  regular  annual  series  of  such  events. 
Features  to  be  shown  are  still  not  set, 
according  to  Levin,  but  he  is  hopeful 
that  even  the  United  States  and  Rus- 
sia, the  only  two  major  countries  which 
did  not  participate  in  the  Festival  last 
year,  will  be  represented  along  with 
other  nations.  The  Festival  last  year 
played  to  an  audience  of  about  12,000 
people,  Levin  said. 


IN  OUR  VIEW 


BOB  SARNOFF,  the  articulate  and 
lively  executive  head  of  the  Na- 
tional Broadcasting  Company,  last 
week  took  up  the  cudgels  in  behalf  of 
a  Pulitzer  award  annually  to  the  best 
original  television  drama.  He  says  it 
should  be  possible  for  a  TV  drama  to 
"win  America's  most  universally  re- 
spected mark  of  creative  excellence, 
a  Pulitzer  Prize." 

Strangely  enough,  this  is  perhaps 
the  first  time  anyone  in  a  position 
of  importance  has  voiced  that  par- 
ticular approach  with  regard  to  tele- 
vision, the  much-maligned,  and  much- 
favored  electronic  marvel  of  our 
scientific  age  of  miracles.  And,  the 
odd  part  of  it  is,  the  proposition  is 
so  obvious,  the  need  so  glaringly 
apparent,  that  it  seems  slightly  ludic- 
rous that  the  matter  has  not  been 
attended  to  long  before  this.  As  it  is, 
in  the  fashion  of  this  kind  of  thing, 
it  probably  will  take  a  long,  long 
period  of  time  before  anything  con- 
crete is  done  about  it.  But  we  hope 
not. 


Mr.  Sarnoff  makes  the  point  quite 
reasonably  that  one  of  the  charges 
most  often  placed  against  television 
is  its  failure  to  give  enough  emphasis 
to  original  works  of  drama.  Recog- 
nition of  the  sort  which  is  inherent 
in  the  Pulitzer  accolade  would  be  the 
kind  of  thing  which  might  serve  to 
induce  some  of  our  more  expert  prac- 
titioners of  the  playwright's  art  to 
turn  their  attention  more  often,  or 
a  least  once  in  a  while,  in  the  direc- 
tion of  the  medium  which  reaches 
a  greater  audience  at  one  time  than 
any  other  yet  conceived  and  devel- 
oped by  man. 

"Encouragement"  is  one  of  the 
key  words  in  the  wording  of  the 
award  stipulations  which  describe  the 
awards  set  up  originally  by  the  late 
publisher.  Surely,  it  may  be  said  in 
all  certainty  that  writing  for  the 
television  medium  is  an  art  form 
which  is  decidedly  in  need  of  en- 
couragement. 

Says  Mr.  Sarnoff  on  the  subject:  "It 
is  to  mv  mind  a  rebuff  of  his  (Joseph 
Pulitzer's)  high  purpose  to  ignore  a 
medium  that  is  potentially  the  most 
pervasive  single  influence  on  the 
minds  and  habits  of  the  American 
people." 


There  is  merit,  also,  in  the  point 
made  that  Pulitzer  recognition  would 
stimulate  electronic  journalism.  Cer- 
tainly that  form  of  communication  has 
achieved,  in  the  few  short  years  of 
its  development,  a  place  of  unique 
and  far-reaching  importance.  There  is 
ample  precedent  for  an  extension  of 
the  range   of  prize   awards   by  the 


Como  to  Star  in 
Kraft  Musk  Hall 

Perry  Cofho  will  star  in  the  Kraft 
Music  Hall  on  Wednesday  nights  (9- 
10  P.M.,  EST)  for  the  next  two  sea- 
sons on  the  NBC  Television  Network, 
it  was  announced  by  J.  C.  Loftis, 
president  of  Kraft  Foods  Division  of 
National  Dairy  Products  Corporation, 
and  Robert  E.  Kintner,  president  of 
the  National  Broadcasting  Company. 

Calls  for  66  Shows 

The  NBC-TV  singing  star  will  ap- 
pear in  66  hour-long  color  productions 
for  Kraft  over  the  two-year  period— 
33  in  the  1959-60  season,  starting 
Wednesday,  Sept.  30,  and  33  in  the 
1960-61  season.  The  programs  will  be 
produced  by  Roncom  Productions, 
Inc.  In  addition,  Roncom  will  produce 
one-hour  summer  programs  for  Kraft 
in  1960  and  1961. 


Burns  Named  Director 
MGM-TV  National  Sales 

John  B.  Burns  has  been  appointed 
director  of  National  Sales  for 
M-G-M-TV,  it  was  announced  at  the 
weekend  by  George  Shupert,  vice- 
president  in  charge  of  TV  for  M-G-M. 

Burns  formerly  was  vice-president 
in  charge  of  national  sales  for  ABC 
Film  Syndications,  Inc.,  having  joined 
the  Syndication  company  at  its  in- 
ception in  the  fall  of  1953.  Before 
that,  he  was  with  CBS  Television 
Film  Sales,  and  prior  to  that  with  the 
ABC  Chicago  Radio  Network  sales 
staff.  Previously  he  was  associated 
with  radio  stations  in  programming 
and  sales  capacities. 

NBC  Renews  'Life' 
For  Eighth  Season 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  8.-"This  is 
Your  Life"  has  been  renewed  by  NBC- 
TV  for  another  year,  making  this  the 
eighth  consecutive  season  for  the  Ralph 
Edwards  show  on  this  network.  Show 
will  be  sponsored  solely  by  Procter  & 
Gamble  for  the  ensuing  year. 


Pulitzer  Advisory  Board  to  include 
television. 

It  is  time,  indeed,  that  something 
be  done  about  it. 

And  speaking  of  recognition,  it  is 
interesting  to  note  that  Rep.  William 
Springer  of  Illinois,  in  the  House  of 
Representatives  last  week,  described 
the  CBS  rendition  of  "Hamlet"  by 
the  Old  Vic  company  as  "one  of 
the  highlights  of  the  video  winter 
season.  I  can  think  of  no  program  in 
recent  years  which  was  better  done 
from  a  cultural  standpoint.  We  need 
more  of  this  on  TV,"  he  told  his 
colleagues. 

We  consider  that  a  well  deserved 
and  valued  tribute  to  a  fine  program. 

— Charles  S.  Aaronson 


!«5,  NO.  45 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  MARCH  10,  1959 


TEN  CENTS 


f.ing  Sunday  Here 

k  Sets  First 
tional  Sales 
et  Since  '55 


'lan  9-Month  Drive : 
ras  Set  to  Speak 


'Carnival  of  Super- 
during  which  20th 


three-         Alex  Harrison 

meeting 

the  first  national  sales  conven- 
( Continued  on  page  2) 


Campaign  Set  on 
in  Miami  Area 

liandising  and  pre-selling  plans 
Miami  premiere  of  George 
"The  Diary  of  Anne  Frank" 
sealed  here  yesterday  by  20th 
-Fox  advertising  director  Abe 
in  who  has  just  returned  from 
uth  and  conferences  on  the 
gn  for  the  picture. 

lition  to  the  establishing  of 
or  the  Southern  premiere  of 
■d  show  attraction  April  20  at 
meo  Theatre,  details  of  an  ex- 
pre-selling  campaign  were 
Keynote  of  the  campaign  is 
Continued  on  page  3) 

h  Outlines  Plans 
Jacobs'  Future 

Roach,  Jr.  filed  an  affidavit 
fg  the  application  of  the  Se- 
and   Exchange  Commission 
ceivership  of  the  F.  L.  Jacobs 
Federal  District  Court  here 

w- 

i  said  that  he  will  show  that 
Continued  on  page  2) 


Ohio's  Exhibitors 
Gird  for  Tax  Fight 


Special  to  THE  DAILY 

CLEVELAND,  March  9-Ohio  ex- 
hibitors will  make  a  concerted  effort 
to  fight  the  proposed  new  tax  pro- 
gram of  Governor  Michael  DiSalle 
which  includes  a  state  admission  tax 
to  all  places  of  amusement,  according 
to  Horace  Adams,  president  of  the 
Independent  Theatre  Owners  of  Ohio. 
The  state  government  is  also  asking 
for  a  tax  to  be  levied  on  garages  and 
parking  lots. 

Theatres  in  Cleveland  are  already 
paying  a  municipal  admission  tax  of 
3  per  cent,  and  exhibitors  say  thev 
will  be  in  real  trouble  if  any  or  all  of 
the  new  state  taxes  are  enacted. 


25  Theatres  Pledge 
'Oscar'  Participation 

Pledges  of  exhibitor  participation 
in  the  Oscar  telecast  have  been  re- 
ceived by  Compo  from  25  theatres  in 
10  states  in  the  first  batch  of  returns, 
Charles  E.  McCarthy,  Compo  infor- 
mation director,  reported  yesterday. 
The  pledges  were  distributed  with  the 
press  book,  now  reaching  the  hands 
of  exhibitors. 

Initial  returns  came  from  the  fol- 
lowing theatres:  Riverside  Drive-In, 
Rayland,  O.;  Grove  Drive-In,  Elm 
Grove,  West  Va.;  Macomb  and  Gem 
theatres,  Mt.  Clemens,  Mich.;  Ideal 
Theatre,  Clare,  Mich.,  Midstate  Thea- 
tre, West  Branch,  Mich.,  Gaylord 
Theatre,  Gaylord,  Mich.;  Loew's  Poli, 
Worcester,  Mass.;  Commercial  and 
Windsor  theatres,  Chicago;  Strand 
Theatre,  Delaware,  O.;  Washington 
(Continued  on  page  3) 


Johnston  Due  Here 
For  MPA  Board  Meet 

A  meeting  of  the  board  of  directors 
of  Motion  Picture  Association  of 
America  is  expected  to  be  held  to- 
morrow or  Thursday,  following  the 
return  to  Washington  of  Eric  John- 
ston, president,  last  Saturday. 

Johnston  is  scheduled  to  report  to 
the  board  on  his  extended  trip  to 
the  Far  East  and  to  go  over  a  num- 
ber of  other  matters  awaiting  the  at- 
tention of  the  board. 


Step  Up  Exhibitor 
Complaints  to  Senate 

By  J.  A.  OTTEN 

WASHINGTON,  March  9-There 
has  been  a  "considerable  increase"  in 
the  last  week  in  the  number  of  letters 
received  by  the  Senate  Antitrust  Com- 
mittee from  Senators  and  Congress- 
men passing  along  the  complaints  of 
exhibitor  constituents,  a  committee 
aide  declared. 

This  would  seem  to  indicate  that 
(Continued  on  page  2) 


Sanders  Appointed 
UMPO  Sales  Manager 

Nat  Sanders  has  been  appointed 
general  sales  manager  of  United  Mo- 
tion Picture  Organization,  effective 
immediately,  replacing  George  Roth, 
resigned.  Sanders  was  formerly  gen- 
eral sales  manager  of  Times  Film 
Corp. 

Prior  to  joining  Times  Film,  San- 
ders operated  exchanges  in  Atlanta. 
Miami,  and  Hollywood.  He  is  a  pio- 
neer in  the  distribution  of  foreign 
films  here. 


No  Judiciary  Committee  Hearing 
For  N.  Y.  Film  Bills,  Says  Chairman 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  March  9.-As  a  report  circulated  tonight  that  James  A. 
Fitzpatrick,  counsel  for  the  Joint  Legislative  Committee  on  Offensive  and 
Obscene  Material,  would  visit  the  capitol  tomorrow,  Robert  Walmsley,  chair- 
man of  the  Assembly  Judiciary  Com- 


mittee, said  no  presentation  of  the 
case  for  or  against  the  four  bills  in- 
troduced by  the  joint  committee  (af- 
fecting motion  picture  theatres,  dis- 
tributor-exhibitor advertising,  and 
classification  of  films)  would  take  place 
before  his  committee.  He  gave  as  his 
reason  that  no  request  in  this  direction 


has  been  made  by  either  side  "after 
the  New  York  City  hearing." 

The  Assembly  Judiciary  Committee, 
to  which  the  measures  were  referred 
in  the  lower  house,  has  been  given 
an  extension  of  time  for  action  on 
the  bills  until  Thursday.  Assembly- 
(Continued  on  page  3) 


Pro  Forma  Report 

Huge  Working 
Capital  for 
Loew's  Seen 

Gives  Effect  to  Split 
Of  Film,  Theatre  Firms 


A  pro  forma  consolidated  balance 
sheet  giving  effect  to  Loew's  Inc.  di- 
vorcement and  reorganization,  to  take 
effect  Thursday,  shows  that  on  that 
basis  the  picture  company  at  the  end 
of  its  last  fiscal  year,  Aug.  31,  1958, 
would  have  had  current  assets  of 
$96,676,715,  and  current  liabilities  of 
$21,684,563. 

The  new  Loew's  theatre  company 
would  have  had  current  assets  of 
$12,251,721,  and  current  liabilities  of 
$8,523,391  at  the  end  of  the  last  fis- 
cal year. 

Loew's,  Inc.  may  not  pay  dividends 
or  purchase  its  own  stock  for  retire- 
ment if  the  result  would  be  to  reduce 
earned  surplus  below  a  specified 
amount  or  reduce  current  assets  to 
less  than  twice  current  liabilities. 

The  pro  forma  balance  sheets  indi- 
cate an  excess  over  the  most  restric- 
tive of  four  tests  of  $27  millions  and 
$29.5  millions  at  Aug.  31  and  Nov. 
20,  respectively. 

The  pro  forma  consolidated  bal- 
(Continued  on  page  6) 

New  Loew  Shares  Show 
Strength  in  Early  Trades 

First  trading  in  the  new  Loew's, 
Inc.  and  Loew's  Theatres  stock  took 
place  yesterday  on  the  New  York 
Stock  Exchange  on  a  when-issued  ba- 
sis. Deliveries  of  the  new  securities 
will  not  be  made  until  March  18. 

The  new  Loew's,  Inc.  issue  opened 
at  37,  closed  at  35)i,  with  about  4,500 
shares  traded.  The  new  Loew's  Thea- 
(Continued  on  page  6) 

Expirations  of  Loew's 
Long-Term  Leases 

Subsidiaries  of  the  new  Loew's 
theatre  company  will  be  responsible 
for  53  long  term  lease  commitments 
on  theatres  and  radio  stations,  with 
minimum  annual  rentals  of  $1,322.- 
000,  the  company's  pro  forma  report 
(Continued  on  page  6) 


2 


Motion  Picture  Daily 


Tuesday,  March  10,  ( 


PERSONAL 
MENTION 


JOHN  J.  MULVIHILL,  general 
sales  executive  of  United  Artists 
Television,  has  returned  to  New  York 
from  Hollywood. 


Luigi  Luraschi,  head  of  the  inter- 
national department  at  the  Paramount 
studio,  has  returned  to  the  Coast  from 
New  York. 

• 

Charles  Byron,  president  of  Dra- 
gon Films,  Ltd.,  returned  to  London 
from  New  York  yesterday  via  B.O  A.C. 


Ray  Anjerut  and  John  Box,  pro- 
duction manager  and  art  director,  re- 
spectively, for  Carol  Reed's  "Our  Man 
in  Havana,"  will  arrive  in  New  York 
from  London  today  for  conferences  at 
Columbia  Pictures. 


James  Bello,  sales  manager  of 
Capital  Releasing  Corp.,  Atlanta,  has 
returned  there  from  Memphis. 

Margaret  Leighton,  soon  to  make 
her  American  film  debut  in  20th  Cen- 
tury-Fox's "The  Sound  and  the  Fury," 
has  left  here  for  London  to  attend  the 
European  openings  of  the  picture. 
Martin  Ritt,  director  of  the  Jerry 
Wald  production,  also  has  left  New 
York  for  Europe. 

• 

Peter  Hall,  British  director,  has 
returned  to  London  from  New  York 
via  B.O.A.C. 

• 

John  Wayne  and  William  Hol- 
den  have  arrived  in  New  York  from 
the  Coast  by  way  of  Washington. 


Roy  Avery,  head  booker  for  Geor- 
gia Theatre  Co.,  Atlanta,  has  left 
there  for  Fort  Lauderdale.  Fla.,  em- 
barkation point  for  a  cruise  to  the 
Bahamas. 


Cyril  Joy  Robins,  daughter  of 
Ben  Robins,  former  Universal  branch 
manager  in  Detroit  and  now  operating 
the  General  Custer  Drive-in,  Mon- 
roe, Mich.,  will  be  married  in  Detroit 
on  March  31  to  Kenneth  Richard 
Adler. 


Book  ''Star  Is  Born* 

"A  Star  Is  Born,"  Warner  Bros,  film 
starring  Judy  Garland,  will  open 
March  18  at  the  RKO  Palace  Theatre 
in  Cincinnati  as  the  first  engagement 
of  the  company's  re-release  of  the 
picture. 


Roach 's  Plans 


(Continued  from  page  1) 
a  receivership  "would  be  completely 
adverse  to  the  best  interests  of  both 
the  common  stockholders  and  the 
creditors  of  Jacobs."  The  latter  com- 
pany "is  not  only  solvent,  but  has 
a  substantial  net  worth,"  Roach  de- 
clared. 

Roach,  who  is  now  president  and 
chairman  of  the  Jacobs  Co.  following 
Alexander  Guterma's  run-in  with  the 
SEC,  says  that  an  affidavit  of  March 
4,  1959,  which  asked  for  a  receiver- 
ship of  Jacobs,  contained  "hearsay  and 
wholly  speculative  and  unsupported 
allegations."  On  the  contrary,  he 
points  out,  the  new  management  un- 
der his  direction  is  "experienced,  qual- 
ified, competent  and  better  able  to 
lead  Jacobs  out  of  the  confusion  and 
shadows  created  by  the  overwhelming 
barrage  of  adverse  publicity  than  a 
receiver  could  possibly  do." 

Outlines  Six  Steps  to  Be  Taken 

After  denying  the  allegations  in  the 
affidavit  point  for  point,  Roach  states 
that  he  will  carry  out  the  following 
steps  in  an  attempt  to  get  Jacobs 
back  on  its  feet:  complete  and  file  all 
financial  statements  and  reports  re- 
quired by  the  SEC;  "make  every  ef- 
fort" to  preserve  the  Jacobs  listing  on 
the  N.Y.  Stock  Exchange  and  to  ob- 
tain approval  of  resumption  of  trad- 
ing in  the  company's  stock;  increase 
the  board  of  directors  by  two  or  more 
additional  members;  take  steps  to  re- 
finance all  valid  outstanding  loans 
through  conventional  banking  institu- 
tions; and  review  all  commitments 
made  by  the  old  Guterma  manage- 
ment and  review  all  transactions  be- 
tween the  latter  and  Jacobs  and  its 
wholly  and  partially  owned  subsid- 
iaries. 

Also  in  Federal  District  Court  yes- 
terday, Roach  filed  suit  against 
Guterma  for  the  return  of  34,475 
shares  of  the  common  stock  of  Scran- 
ton  Corp.,  a  subsidiary  of  Jacobs, 
which  he  allegedly  loaned  to  the  lat- 
ter in  October,  1958.  This  loan,  which 
Guterma  is  alleged  to  have  made  in 
an  effort  to  arrange  additional  financ- 
ing for  Scranton  and  its  wholly-owned 
subsidiary,  Hal  Roach  Studios,  was 
never  used  for  this  purpose,  Roach 
states  in  his  suit. 

Report  Move  to  Buy  MBS 

In  another  move  connected  with 
the  complicated  Jacobs  situation,  it 
was  reported  here  that  a  group  of 
New  York  businessmen  headed  by 
Malcolm  Smith,  president  of  Hani- 
son  Home  Products,  Inc.,  an  import- 
ing firm,  has  taken  an  option  for  the 
purchase  of  the  Mutual  Broadcasting 
System,  which  is  owned  by  Scranton. 
This  option  would  reportedly  permit 
the  N.Y.  group  to  participate  imme- 
diately in  the  management  of  the 
in  twork. 


"Personal  Premiere' 
Of  'Gidget'  Shifted 

Special  to  THE  DAILY 

DALLAS,  March  9.  -  At  the  re- 
quest of  Mrs.  Opal  Hairston  her  per- 
sonal world  premiere  of  Columbia's 
"Gidget,"  which  she  won  on  "The 
Price  Is  Right"  television  show,  is 
being  shifted  from  her  tiny  three- 
room  house  to  the  larger  residence 
of  her  sister.  It  was  judged  that  not 
more  than  15  persons  could  have 
jammed  into  Mrs.  Hairston's  living 
room  along  with  the  16mm.  projector 
and  Cinemascope  screen  on  the  night 
of  March  17.  Bv  using  the  house  of 
Mr.  and  Mrs.  H.  M.  Waldon  and 
their  two  children,  more  than  40  per- 
sons will  actually  be  able  to  be  in- 
side for  the  premiere  showing  of  the 
picture.  And  many  more  will  be  ac- 
commodated at  the  buffet  lawn  party 
planned  to  precede  the  screening. 


Step  Up  Complaints 

(Continued  from  page  1 ) 
Allied  States  Associations'  "White 
Paper"  campaign  is  coming  to  a  head. 
Allied  has  said  it  is  seeking  a  hearing 
before  a  Congressional  committee,  but 
so  far  has  refused  to  specify  which. 
The  number  of  letters  to  the  Senaate 
Antitrust  Committee  a  subcommittee 
of  the  Senate  Judiciary  Committee, 
would  point  to  that  group  as  Allied's 
target. 

The  subcommittee,  headed  by  Sen- 
ator Kefauver  (  D.,  Tenn. ),  is  investi- 
gating the  exhibitor  complaints  and 
has  asked  some  of  the  letter-writers 
to  supply  additional  information.  The 
subcommittee  aide  said  again  that  the 
group  might  consider  hearings  on  the 
exhibitor  complaints  but  so  far  has  a 
number  of  other  investigations  of 
higher  priority. 

Many  Write  Celler  Committee 

The  House  Judiciary  Subcommittee 
on  antitrust,  headed  by  Rep.  Celler 
(D.,  N.Y. ),  has  also  received  a  size- 
able number  of  exhibitor  letters  this 
year,  an  official  said,  but  has  nothing 
scheduled  in  the  field  right  now. 

Neither  the  Senate  nor  House  Small 
Business  Committees  has  any  present 
plans  for  looking  into  the  film  industry, 
officials  said,  and  neither  is  getting 
any  large  volume  of  mail  or  inquiries 
on  the  subject. 


Mrs.  W  illiam  Morris,  86 

Mrs.  William  Morris,  widow  of  the 
late  William  Morris,  founder  of  the 
theatrical  agency  of  the  same  name, 
died  at  her  home  near  Saranac  Lake, 
N.  Y.,  at  the  age  of  86.  Survivoring 
are  a  son,  a  daughter  and  a  grandson. 
Mrs.  Morris  had  been  active  in  the 
founding  and  continued  progress  of 
the  Will  Rogers  Memorial  Hospital  at 
Saranac  Lake. 


Fox  Nat'l  Mei 


( Continued  from  page  1 ) 
tion  the  company  has  held  since 
Sales  parleys  since  that  year 
been  confined  to  sectional  sessi 

Spyros  P.  Skouras,  president, 
address  the  convention  on  Sund 

The  "Carnival  of  Super-Ente 
ments,"  which  will  run  through 
ary  2,  1960  will  represent  the 
ambitious  drive  yet  sponsored  bi 
to  accelerate  patronage  for  every 
of  theatre  operation,  it  was  stati 
will  be  backed  with  a  correspon 
ly  extensive  promotion  effort. 

Top  Echelon  to  Attend 

In  addition  to  Skouras  and  1 
son,  others  who  will  attend  the 
vention  include  executive  vice-: 
dent  W.  C.  Michel,  vice-prei 
Charles  Einfeld,  treasurer-seci, 
Donald  A.  Henderson,  C.  Glenn 
ris,  Martin  Moskowitz,  Clareni, 
Hill,  Frank  Carroll,  Jack 
Larry  Ayres,  Roger  Ferri,  Abe  (, 
man,  Eel  Sullivan,  Ira  Tulipan, 
tin  Michel  and  others  from  the 
office  as  well  as  field  represent 
and  branch  managers. 


Integration  Dispute 
Halts  Some  Miss.  Sh 

Special  to  THE  DAl'.Y 

JACKSON,  Miss.,  March  9.  - 
officials  at  Jackson,  Miss.,  are 
venting  theatres  there  from  sin 
some  of  the  top  current  films,  si 
man  for  the  theatres  here  say 

The  city  has  a  policy  against 
ing  films  depicting  racial  integi 
managers  who  would  not  be  q 
said.  George  Pollitz,  one  mai 
said  he  received  a  call  from  Cit) 
the  day  "Kings  Go  Forth"  was  s 
uled  to  open  and  that  another  fib 
substituted. 


NEW  YORK  THEAI! 


■ — RADIO  CITY  MUSIC  HALL 

Rockefeller  Center  •  Ci  6-4600 

DEBORAH  KERR  •  YUL  BRYM 

in  ANAT0LE  LITVAK'S  Production 

"THE  JOURNEY" 

From  M-G-M  in  METROCOLOR 
end  GALA  NEW  STAGE  SPECTACLE 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  Tames  D.  Ivers,  Managing  Ed 
Herbert    V.    Fecke,    Advertising    Manager;    Gus    H.    Fausel,    Production    Manager,    TELEVISION    TODAY,    Charles    S.    Aarcnson,  Editori 


Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Sa 

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dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Be 
as  a  section  of  Motion  Picture  Herald:  Television  Today,  published  dailv  as  a  part  of  Motion  Picti 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879. 


Berns,   Manager;  Telephone  HOllywood  7-2145;  Washingt 

Ed:tor;  William  I 
ey  Publishing  Comi 
„  Quigley,  Jr.,  V., 
;r  Refreshment  Mer 
ture  Almanac,  Tele 
year,  $6  in  the  An 


itor;  Richard  Gertner,  News 
al  Director;  Pinky  Herman, 
A.  Otten.  National  Press  ClubJ 
News  Editor.  Correspondents! 
r.  Inc.,  1270  Sixth  Avenue,  RoCS 
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ndising,  each  published  13  times 
ion  Almanac,  Fame.  Entered  a| 
cas  and  $12  foreign.  Single  copj 


•iday,  March  10,  1959 


Motion  Picture  Daily 


3 


PEOPLE 


rman  M.  Levy,  general  counsel 
atre  Owners  of  America  and 
^tive  secretary  of  Motion  Picture 
itre  Owners  of  Connecticut,  today 
leliver  a   talk   at  a  luncheon 
ig  of  the  latter  organization  on 
jjbject  of  film  bills  currently  be- 
ne state  legislature.  The  lunch- 
.  ill  be  held  at  the  Hofbrau  Res- 
jilt,  New  Haven. 

□ 

George  H.  Brown,  chief  engi- 
of  RCA's  industrial  electronic 
cts  organization,  has  been 
Id  vice-president,  engineering, 
?ding  O.  B.  Hanson,  who  re- 
recently. 

ditionally,  Jack  S.  Beldon,  who 
to  RCA  last  month  from  Gen- 
-Electric  Co.,  has  been  elected 
e  newly-created  post  of  vice- 
ient  and  general  manager,  home 
'pients. 

□ 

b  Boehm  has  purchased  from 
Roberts  the  Cover  Theatre  and 
'alley   Drive-in,   Fort  Morgan, 


No  New  Film -Bill  Hearing 


Blumberg,  former  publicist  for 
pr  Brothers  in  Philadelphia,  is 
landling  the  showing  of  Buena 
;  "The  Sleeping  Beauty"  in  that 
5  well  as  in  Richmond,  Va. 

□ 

i  Nelson,  manager  of  the  Fox 
re,  Leadville,  Colo.,  has  pur- 
1  the  house  from  Fox  Inter- 
im Theatres.  He  will  operate  it 
individual  and  plans  no  change 
(icy. 

□ 

i  Hassler,  formerly  with  major 
utors  in  Atlanta  and  Jackson- 
las  been  named  sales  manager 
e  "Time-Journal,"  Fort  Payne, 


rge  Edgarton,  of  the  20th  Cen- 
ox  office  in  Milwaukee,  and 
Provencher,  both  of  whom  are 
|g,  were  guests  of  honor  at  a 
jnial  tendered  them  bv  the  Reel 
k  Club. 

□ 

_ie  Couture,  who  for  the  past 
■years  has  been  cashier  at  the 
Lux  Krim  Theatre,  Detroit,  has 
appointed  assistant  manager  of 
•use. 

□ 

lard    A.    Kent,    most  recently 
manager  with  Fordel  Films,  has 
Sturgis-Grant  Productions  as 
assistant  to  the  president. 
□ 

ert  Lightfoot  has  been  trans- 
by  Allied  Artists  from  St.  Louis 
iver,  where  he  will  take  over 
es  duties  of  Joe  Howard,  who 
leen  transferred  back  to  St. 
by  the  same  company. 
□ 

ah    Heidt,  entertainment-field 


( Continued 

man  Walmsley  indicated  the  pos- 
sibility that  the  four  film  measures 
might  be  sent  to  the  Assembly  Rules 
Committee,  if  there  were  not  a 
majority  for  them  in  judiciary. 

So  far,  members  of  the  committee 
have  not  indicated  to  Walmsley  great 
interest  in  them,  he  said. 

The  Judiciary  Committee  received 
communications  in  opposition  from 
the  motion  picture  industry,  but  little 
in  support. 

At  least  one  Bronx  member  of  the 
Assembly  reported  "favorable  mail" 


from  page  1 ) 

in  considerable  quantity  received  from 
"family  groups." 

Walmsley  said  the  "Brandt  organ- 
ization," Metropolitan  Motion  Picture 
Theatre  Association  and  Schine  Thea- 
tres were  among  those  filing  memo- 
randa. 

Meanwhile,  an  informed  source,  not 
connected  with  either  of  the  above 
committees,  reiterated  doubt  that  the 
legislation  would  win  favorable  action 
in  the  Senate.  The  four  proposals 
were  referred  to  the  Public  Education 
Committee  in  that  house. 


25  Theatres 

( Continued  from  page  1 ) 
Theatre,  Quincy,  111.;  Daniel  Webster 
and  State  theatres,  Nashua,  N.  H.; 
Oaks  Theatre,  Pasadena,  Calif.;  State 
Theatre,  Salem,  O.;  Memri  Drive-In, 
Milan,  111.;  Semri  Drive-in,  Silvis,  111.; 
St.  George  Playhouse,  Brooklyn,  N.Y., 
Lane  Theatre,  New  Dorp,  Staten  Is- 
land, N.Y.,  Victory  Theatre,  Tomp- 
kinsville,  Staten  Island,  and  the  Pal- 
ace, Ridgeway  and  Plaza  theatres  in 
Stamford,  Conn. 

publicist,  has  taken  over  his  duties 
as  director  of  the  Newspaper  Guild's 
25th  annual  Page  One  Ball  to  be  held 
at  the  Astor  Hotel  here  on  June  26. 
This  year,  for  the  first  time,  some 
500  out-of-town  newspaper  people 
will  attend  the  event  as  guests  of  the 
guild. 


Dillon  Krepps,  managing  director 
of  the  United  Artists  Theatre,  De- 
troit, has  authored  a  feature  story  in 
the  "Detroit  Times,"  in  which  he  re- 
counts his  early  desire  to  be  a  doctor, 
his  eventual  affiliation  with  the  diea- 
tre  business  and  the  manner  in  which 
he  associates  the  work  of  a  house 
manager  with  the  duties  of  a  physi- 
cian. Each,  he  says,  lifts  people  from 
a  real  to  a  "happy  land." 


Seymour  Borde,  formerly  branch 
manager  for  RKO  Radio  in,  Los  An- 
geles and  recently  Western  division 
sales  manager  for  Rank  Film  Dis- 
tributors of  America,  has  joined  Fav- 
orite Films  as  assistant  to  the  pres- 
ident. 

□ 

Philip  L.  Lowe,  president  of  the 
National  Association  of  Concession- 
aires and  head  of  Lowe  Merchandis- 
ing Service,  Newton  Centre,  Mass., 
on  March  16  will  address  a  meeting 
of  the  Participating  Sports  Associa- 
tion at  Somerton  Springs  Swimming 
Club,  Feasterville,  Pa.  His  talk  will 
stress  the  close  association  between 
eating  and  entertainment  since  remote 
times. 

□ 

Leonard  Young,  formerly  assistant 
to  George  E.  Landers,  Hartford  divi- 
sion manager  of  E.  M.  Loew's  Thea- 
tres, has  been  named  entertainment 
director  of  the  DiLido  Hotel,  Miami 
Beach,  Fla. 


ACE  Committees  for 
Buffalo  Are  Named 

Special  to  THE  DAILY 

BUFFALO,  March  9-George  H. 
Mackenna  and  Andrew  Gibson,  co- 
chairmen  in  the  Buffalo  area  of  Amer- 
ican Congress  of  Exhibitors,  have 
appointed  the  following  committees: 
legislative,  Robert  Hayman,  Niagara 
Falls;  Arthur  Krolick,  Buffalo;  Harry 
Berkson,  Buffalo  and  William  Dipson, 
Batavia;  publicity,  Jerry  M.  Wester- 
gren;  representative  in  the  Syracuse 
area,  Rube  Cantor;  Binghamton  and 
Endicott,  Frank  Dietrich;  Jamestown 
and  vicinity,   Charles  Finnerty. 

All  exhibitors  in  the  Buffalo  ex- 
change area  have  been  urged  to  write, 
phone  or  wire  their  senators  and  as- 
semblymen in  Albany  and  protest 
Bill  No.  3329  of  the  Assembly  and 
Bill  No.  2570  of  the  Senate.  These  are 
censorship  measures.  The  next  meet- 
ing of  the  Buffalo  area  ACE  will  be 
held  Monday,  April  6,  at  1:30  P.M. 
in  Variety  Club  headquarters. 

Big  Campaign 

(Continued  from  page  1) 
the  selling  of  tickets  to  the  charge 
account  customers  of  Burdine's,  the 
South's  largest  department  store. 

Burdine's,  through  its  branches  in 
Miami,  Miami  Beach,  West  Palm 
Beach,  Fort  Lauderdale  and  Holly- 
wood, have  sent  mailings  to  each  of 
its  more  than  200,000  charge  ac- 
count customers  advising  them  of  the 
Cameo  opening.  Following  on  the 
heels  of  the  Bonwit-Teller-New  York 
merchandising  plan,  similar  tie-ins 
are  being  set  up  wherever  "Anne 
Frank"  has  its  special,  showcase  en- 
gagements. 

Goodman  also  disclosed  plans  for 
the  gala  premiere  of  "Anne"  to  be 
sponsored  jointly  by  the  American 
Association  for  the  United  Nations 
and  the  Variety  Club's  Children's 
Hospital. 

Installs  Equipment 

PHILADELPHIA,  March  9-Wil- 
liam  Goldman  closes  his  center-city 
Goldman  Theatre  tomorrow  for  one 
week  to  prepare  for  the  premiere  of 
Wald  Disney's  "The  Sleeping  Beauty" 
on  Wednesday,  March  18.  A  new 
curved  screen,  all  new  70  mm.  pro- 
jection machines  and  a  full  stereo- 
phonic sound  system  are  being  in- 
stalled. Performances  will  run  contin- 
uously daily  and  weekends. 


. . .  NEWS 
ROUNDUP 

FMPC  Endorses  'Life' 

The  Federation  of  Motion  Picture 
Councils  is  going  all  out  in  support 
of  "Imitation  of  Life,"  Universal-In- 
ternational's new  film,  through  its 
thousands  of  affiliated  clubs  located  all 
over  the  United  States.  The  picture 
has  been  selected  to  be  shown  at  the 
annual  convention  of  the  Federation 
to  be  held  in  Philadelphia  on  April 
8  with  Fannie  Hurst,  author  of  the 
novel  the  film  is  based  on,  expected 
to  attend  the  convention. 

■ 

New  'Pacific'  Records 

"South  Pacific"  in  Todd-AO  has 
set  new  records  in  Cleveland  and 
Omaha,  according  to  Joseph  M.  Suger, 
vice-president  and  general  sales  man- 
ager of  Magna  Theatre  Corp.,  dis- 
tributors of  the  film.  In  Cleveland  the 
picture  played  Loew's  Ohio  Theatre 
where  it  has  just  finished  an  engage- 
ment of  50  weeks.  This  was  the  long- 
est run  any  film  has  ever  had  in 
Cleveland,  Sugar  said.  In  Omaha  the 
film  has  grossed  in  excess  of  $150,000 
for  the  first  18  weeks  at  the  Cooper 
Foundation  Theatre.  Sugar  added 
the  number  of  weeks  and  gross  is  an 
all-time  high  for  Omaha.  The  latter 
engagement  is  to  be  continued  inde- 


Guild  Books  'Sawyer' 

"The  Adventures  of  Tom  Sawyer," 
a  David  O.  Selznick  production,  will 
begin  an  extended  New  York  engage- 
ment at  the  Guild  Theatre  beginning 
Tuesday,  March  17,  it  was  announced 
by  H.  H.  Greenblatt,  general  manager 
of  NTA  Pictures. 


Police  to  Probe 
Tear  Gas  Incidents 

Special  to  THE  DAILY 

MEMPHIS,  March  9.-Police  chief 
MacDonald  today  named  a  special 
squad  of  police  detectives  to  investi- 
gate three  incidents  of  tear  gas  being 
released  in  Memphis  theatres  within 
a  week.  Sunday  afternoon  around  600 
patrons— including  more  than  300  chil- 
dren—were driven  into  the  street  from 
the  Rosewood  Theatre  when  a  tear 
gas  bomb  exploded  in  the  theatre. 
Friday  night  the  Idlewild  Theatre  had 
the  same  experience  when  around  400 
persons  had  to  flee.  A  week  ago  to- 
night a  tear  gas  bomb  drove  around 
200  exhibitors,  their  wives  and  friends 
from  the  Memphian  Theatre. 

All  three  theatres  are  among  those 
being  picketed  by  the  Theatre  Opera- 
tors Union  which  has  been  on  strike 
against  a  group  of  neighborhood 
theatres  for  more  than  two  years.  A 
business  agent  said  the  union  had 
nothing  to  do  with  the  tear  gas  and 
"deplored  such  action." 


"THE 

"DOI 

FIVE 

"HELLER  WITH  A  GUN" 

"ONE  EYED  JACKS" 

GIVE 

PENNIES" 

THE  5 

Motion  Picture  Daily 


Tuesday,  March  10, 


Loew's  Capital 

(Continued  from  page  1) 
ante  sheets  indicate  the  new  theatre 
company  would  have  total  current  as- 
sets of '$12,251,721,  as  of  Aug.  31, 
1958,  and  $14,483,251,  as  of  Nov.  20, 
1958.  Current  liabilities  would  be  $8,- 
523,391  and  $7,534,811,  respectively. 

Dividend  Restrictions  Set 

The  new  Loew's  Theatre  company 
will  not  be  permitted  to  pay  divi- 
dends (other  than  common  stock  div- 
idends )  in  excess  of  earnings  accumu- 
lated after  the  date  of  reorganization 
and  no  dividend  will  be  permitted 
which  reduces  the  balance  of  current 
assets,  as  defined,  to  less  than  twice 
current  liabilities,  as  defined.  As  of 
last  Aug.  31,  under  the  dividend  re- 
striction the  theatre  company's  cur- 
rent assets  amounted  to  approximately 
$8,800,000,  or  approximately  $7,200,- 
000  less  than  twice  the  current  liabili- 
ties, as  defined.  At  Nov.  20  current 
assets,  as  defined,  were  approximately 
$3,400,000  less  than  twice  current 
liabilities,  as  defined. 

The  pro  forma  consolidated  income 
statement  shows  that  of  total  income 
of  $118,256,874  from  film  rentals  and 
theatre  receipts  in  the  fiscal  year  end- 
ed last  Aug.  31,  the  picture  company's 
share  was  $87,232,066.  For  the  quar- 
ter ended  Nov.  20,  1958,  the  picture 
company's  income  was  $22,972,457, 
on  the  pro  forma  basis. 

Theatre  Income  Estimated 

On  the  same  basis,  the  theatre  com- 
pany's income  (including  broadcast- 
ing) for  the  last  fiscal  year  would  have 
been  $38,185,273  and,  with  rent,  in- 
terest and  other  income,  $42,522,000. 
For  the  first  quarter  of  the  current 
fiscal  year  it  would  have  been  $9,- 
327,432  and  $10,291,106,  respectively. 

For  the  fiscal  year,  the  theatre 
company's  expenses  were  $38,039,- 
546,  leaving  net  of  $1,967,490  after 
taxes.  For  the  first  quarter,  expenses 
are  listed  at  $9,264,772,  leaving  net 
of  $466,334  after  taxes. 

The  picture  company's  expenses  for 
the  last  fiscal  year,  pro  forma,  were 
SI  14,375,734,  resulting  in  a  loss  of 
$1,193,492  after  taxes  and  interest. 
For  the  first  quarter,  also  pro  forma, 
picture  company  expenses  were  $24,- 
831,150,  leaving  net  income  of  $2,- 
158,534  after  taxes  and  interest. 

The  picture  company's  pro  forma 
balance  as  of  Aug.  31,  1958,  and  Nov. 
20  was  $31,748,930  and  $33,944,925, 
respectively. 

Must  Pay  $5,000,000 

Under  the  reorganization  agree- 
ment, the  theatre  company  is  obli- 
gated to  pay  $5,000,000  as  its  share 
of  the  Loew's,  Inc.  sinking  fund  de- 
bentures, plus  certain  interest  pay- 
ments. Its  long  term  debt  includes 
$8,515,431,  in  addition  to  $1,206,781 
due  within  one  year. 

After  Thursday  Loew's  shareholders 
will  receive  one-half  share  of  stock  in 
both  the  new  picture  and  the  new 
theatre  companies  for  every  share  of 
stock  presently  held.  Trading  in  the 
new  stock  on  a  "when  issued"  basis 
began  yesterday. 


REVIEW: 

The  Wild  and  the  Innocent 

Universal — CinemaScope 


A  long  and  venerable  line  of  Westerns  are  mildly  satirized  in  this 
Audie  Murphy,  Joanne  Dru  starring  vehicle  in  CinemaScope  and  East- 
man Color.  Written,  directed  and  acted  with  tongue-in-cheek  exaggera- 
tion of  Audie's  innocence  as  a  mountain  boy  on  his  first  visit  to  town 
back  in  the  frontier  days,  and  his  equally  exaggerated  heroic  exploits 
there,  "The  Wild  and  the  Innocent"  is  nicely  made,  lightweight  enter- 
tainment. It  should  go  over  well  with  outdoor  and  action  fans  and 
should  please  and  entertain  the  rest. 

With  Gilbert  Roland,  Jim  Backus  and  Sandra  Dee  co-starred,  and 
an  excellent  supporting  cast,  the  Sv  Gomberg  produced  and  Jack  Sher 
directed  story  has  good  selling  values. 

When  Murphy,  accompanied  by  Miss  Dee  as  an  unkempt  mountain 
girl  in  search  of  employment  in  the  town,  reach  Casper,  Wyo.,  he  be- 
comes infatuated  with  Miss  Dru,  as  a  dancehall  hostess,  about  the  same 
time  that  Miss  Dee  finds  herself  in  love  with  Murphy.  While  he  pursues 
Miss  Dru  through  a  riotous  Fourth  of  July  celebration  in  the  gun-ruled 
town,  Miss  Dee,  in  turn,  is  pursued  bv  Roland,  as  the  sheriff  with  an  eye 
for  the  ladies. 

Snubbed  at  a  dance  bv  the  townspeople.  Miss  Dru's  pique  gets  the  best 
of  her  and  she  gives  Murphy  a  disillusioning  glimpse  of  her  real  char- 
acter, which  is  enough  to  send  him  to  the  rescue  of  Miss  Dee,  who  even 
then  is  being  plied  with  champagne,  jewels  and  a  smart  wardrobe  by  the 
sheriff,  who  ultimately  dies  in  a  duel  with  the  heroic  mountain  boy. 
With  the  obstacles  removed,  Audie  and  the  girl  head  back  to  the  moun- 
tains for  the  uncomplicated  life  of  fur  trappers. 

There  is  one  song  in  the  film,  "Touch  of  Pink,"  with  words  and  music 
bv  Diane  Lampert  and  Richard  Loring,  sung  bv  Murphy,  which  has  a 
catchy  lilt  that  could  become  popular  and  thereby  further  help  ticket 
sales. 

The  east  also  includes  Jim  Backus  as  a  hen-pecked  storekeeper;  George 
Mitchell  as  Murphy's  fur  trapper  uncle;  Lillian  Adams  as  the  latter's 
Indian  wife;  Peter  Breck  as  an  unruly  cowhand;  Bettv  Harford  as  Backus' 
wife;  Weslev  Tackitt  as  the  cigar-smoking  dance  hall  madam,  and  Mel 
Leonard  as  the  carnival  man  too  slow  of  hand  to  work  the  shell  game 
successfully  on  our  hero  from  the  hills. 

In  addition  to  producing  and  directing,  Gomberg  and  Sher  are  re- 
sponsible for  the  screenplay,  which  is  based  on  a  story  by  Gomberg. 
Running  time,  84  minutes.  General  classification,  Release,  in  Mav. 

Sherwin  Kane 


New  Loew  Shares 

(Continued  from  page  1) 
tres  issue  opened  at  10/2,  hit  a  high 
of  11%,  and  closed  at  About  7,200 
shares  were  traded.  In  addition,  about 
35,000  shares  of  the  present  Loew's 
common  was  traded.  It  closed  at  23)L 
Holders  of  the  present  stock  will  re- 
ceive one-half  share  in  both  the  new 
picture  and  new  theatre  company  for 
each  present  share  after  the  formal 
separation  of  the  companies  on  Thurs- 
day. 

Mrs.  Lewis  J.  Selznick 

LOS  ANGELES,  March  9.  -  Mrs. 
Florence  Sachs  Selznick,  82,  widow 
of  the  late  Lewis  J.  Selznick  and 
mother  of  David  O.  Selznick,  is  dead 
here.  Also  surviving  are  another  son, 
Howard,  two  sisters,  six  grandchil- 
dren and  two  great-grandchildren. 

'South'  Ending  IV.  Y.  Run 

"South  Pacific"  in  Todd-AO  will 
end  its  local  engagement  at  the  Rivoli 
Theatre  on  Wednesday,  April  1,  at 
which  time  it  will  have  played  55 
weeks  on  Broadway. 


Expiring  Leases 

(  Continued  from  page  1 ) 
giving  effect  to  the  divorcement-re- 
organization reveals. 

The  breakdown  shows  11  leases 
with  minimum  annual  rentals  of  $425,- 
000  expiring  up  to  Aug.  31,  1966; 
five  at  $198,000  in  the  following  five 
years  and  four  at  $87,000  in  the  five 
years  to  Aug.  31,  1976.  There  are 
33  leases  expiring  in  years  thereafter, 
with  minimum  annual  rentals  of 
$612,000. 


Schoenfeld  Shorts 

Lester  Schoenfeld  Films,  distributor 
of  domestic  and  foreign  shorts,  current- 
ly has  product  in  four  first-run  theatres 
here.  "Ceylon  Holiday"  is  at  the  Astor 
and  Normandie;  "Diavolezza"  is  at  the 
Roxy;  and  "I  Went  to  Britain"  at  the 
Capitol.  In  addition  "Be  a  Sport"  and 
"Papua  and  New  Guinea"  have  just 
completed  runs  at  the  Victoria. 

'Rio'  Here  March  18 

Warner  Bros.'  "Rio  Bravo"  will  have 
its  New  York  premiere  at  the  Roxy 
Theatre  on  Wednesday,  March  18. 


loew's  TV  Income  h 
'58,  $12,628,006 

Income  of  Loew's,  Inc.  subsidi; 
other  than  films  on  a  pro  forma 
giving  effect  to  the  reorganizatic 
be  effective  Thursday,  shows  t<; 
sion  sales  in  the  lead. 

Television  income  is  listed  at  : 
628,006  for  the  fiscal  year  endec 
Aug.    31,    and    $3,326,609  fori 
quarter  ended  Nov.  20,  1958.  M 
records  and  music  income  for  the 
year  is  listed  at  $11,739,068,  of  | 
$2,282,452  would  belong  to  the 
theatre  company,  which  gets  the ' 
operations   under   the  reorgani; 
agreement.    Income   from  the 
sources  for  the  first  quarter  o 
current  fiscal  year  is  given  as  $2 
582. 

Rent  and  other  income  for  the 
year  is  reported  at  $9,526,29 
which  $6,417,427  would  go  m 
theatre  company.  Income  from 
source  for  the  first  quarter  is  rep', 
at  $709,073. 


Expenses  Listed 

The  statement  shows  the  folk' 
expenses:  television,  for  the  19r 
cal   year,    $5,081,320;   for   theif  \ 
quarter  of   1959,  $1,375,515; 
records  and  music,  for  the  year, 
021,544,  of  which  $1,642,771 
be  applicable  to  the  new  theatre 
pany,  and  for  the  first  quarter 
028,213. 

The  statement  notes  that 
for  use  of  MGM  pre-1949  fflj 
television  are  for  seven  years  ar 
rentals  are  taken  into  income  as  e 
over  the  period.  Contracts  outsta 
as  of  Aug.  31  and  Nov.  20  pre 
for  gross  income  of  approxii 
$36,433,000  and  $35,796,000,  r 
tively,  to  be  earned  after  these 

The  statement  also  notes 
WMGM  Broadcasting  Corp., 
becomes  part  of  the  new  theatre 
pany,  will  declare  dividends  to  L 
Inc.,  equal  to  its  undistributed 
ings  at  the  closing  date,  less  $5^ 
The  pro  forma  statement  inc 
this  would  amount  to  $106,538  f$JS| 
last  fiscal  year,  and  $73,448  ft 
first  quarter  of  this  year. 


Cleveland  Area  Will 
Have  New  Drive-In 

Special  to  THE  DAILY 

CLEVELAND,  March  9.  -Pi 
construct  the  first  new  drive-in 
Greater  Cleveland  area  in  s 
years  were  announced  by  H 
Horstemeier.  The  new  theatre 
located  on  route  18,  just  wi 
Medina  on  a  20-acre  tract  of 
acquired  by  Horstemeier  and  1 
sociates. 

Plans  call  for  parking  space  f< 
cars,  a  complete  playground,  m 
concession  building,  and  m 
equipment.  Cost  of  the  proji 
estimated  at  $100,000  and  i 
start  as  soon  as  the  weather  b 
Horstemeier  and  his  associate,1 
own  and  operate  two  other  dri< 
the  Kingman  in  Delaware,  O.,  ai 
Tri-Vale  in  Coshocton. 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  MARCH  11,  1959 


TEN  CENTS 


~ison  Says 

x  Planning 
tanges  in 
Id  Set-Up 

ter  'Autonomy'  for 
ch  Managers  Slated 

WARREN  G.  HARRIS 

niplete  reorganization  of  20th 
Fox's  distribution  facilities, 
is  imperative  for  the  future 
of  the  company,"  is  now  being 
Alex  Harrison,  general  sales 
told  a  trade  press  conference 
terday. 

son  said  that  one  of  the  major 
of  the  present  Fox  distri- 
et-up  has  been  that  branch 
rs  "don't  have  enough  local  au- 
"  Following  two  years  of  study 
problem,  the  company  is  work- 
plan  whereby  "all  supervision 
■Id  will  be  eliminated." 
Dn  as  is  practical,  each  branch 
{Continued  on  page  5) 


Caffs  for  Fight 
worship  Bills 

j  1  for  the  motion  picture  in- 
i  generally,  and  exhibitors  in 
•ar  to  "vigorously  protest  and 
;  infringements  on  their  Con- 
al  rights"  contained  in  the 
lip  bills  now  pending  in  at 
.en  states  was  voiced  yester- 
Theatre  Owners  of  America. 
;e  G.  Kerasotes,  president,  yes- 
'  Continued  on  page  4) 


Exhibitors  Pledge  Cooperation 
In  1959  Red  Cross  Campaign 

(Picture  on  page  5) 

Pledges  of  theatre  cooperation  in  the  1959  industry  campaign  for  the  Amer- 
ican Red  Cross  were  made  by  leading  circuit  executives  at  a  luncheon  at  the 
Metropolitan  Club  here  yesterday  inaugurating  the  campaign. 

  Spyros  P.  Skouras,  20th  Century- 
Fox  president,  who  is  industry  chair- 
man of  the  campaign,  was  host  at  the 
luncheon  and  acted  as  master  of  cere- 
monies. His  expressed  hope  for  thea- 
tre cooperation  was  responded  to  af- 
firmatively by  Si  H.  Fabian,  president 
( Continued  on  page  5 ) 


'Tempest'  Campaign  to 
Concentrate  on  TV 

Plans  for  a  large  all-media  promo- 
tional effort  for  "Tempest,"  with 
concentration  on  television,  were  an- 
nounced yesterday  by  Paramount  Pic- 
tures. The  film  is  due  to  open  in  some 
400  theatres  at  Easter. 

Describing  the  over-all  publicity 
campaign  as  one  of  the  largest  under- 
taken on  behalf  of  a  Paramount  pic- 
ture in  recent  years,  the  company  said 
it  will  include  countrywide  billboard 
advertising,  substantial  radio  promo- 
tion, major  magazine  and  newspaper 
attention,  star  tours,  tieups  and  a  num- 
ber of  special  events.  The  campaign 
is  under  the  supervision  of  Jerry  Pick- 
(  Continued  on  page  6 ) 


Israel  Unit  Names 
amin.  Skouras 

•t  S.  Benjamin,  chairman  of 
;d  of  United  Artists,  was  elect- 
•president,  and  Spyros  P.  Skou- 
.sident  of  20th  Century-Fox, 

ted  a  member  of  the  board  of 
|:  of  the  American-Israel  Cul- 

nmdation,  a  non-sectarian  or- 
on  devoted  to  the  promotion 
)jral   exchange    between  the 

■i  tares  and  Israel. 


fS/ON  TODAY— page  6 


UA  Sues  Post  Office 
Over  'Nla\a'  Ad  Mailing 

From  THE  DAILY  Bureau 

WASHINGTON,  March  10-United 
Artists  brought  suit  here  to  require  the 
Post  Office  Department  to  accept  for 
mailing  publications  containing  adver- 
tisements reproducing  Goya's  "Nude 
Duchess"  painting 

United  Artists  said  it  had  been 
forced  to  withdraw  such  an  ad  from 
( Continued  on  page  3 ) 


Johnston  to  Report  to 
MPE4  Board  on  Friday 

A  meeting  of  the  board  of  directors 
of  Motion  Picture  Export  Ass'n.  has 
been  called  for  Friday  to  hear  a  report 
from  Eric  Johnston,  president,  on  his 
recent  trip  to  the  Far  East. 

Date  for  the  next  meeting  of  the  Mo- 
tion Picture  Ass'n.  board  has  not  been 
set  yet  but  may  be  before  Johnston 
returns  to  Washington. 


Wometco  Will  Offer 
One-Third  of  Stock 

From  THE  DAILY  Bureau 

WASHINGTON.  March  10-One- 
third  of  the  stock  in  what  is  now 
Wometco  Television  and  Theatre  Co. 
will  be  sold  publicly,  the  Federal 
Communications  Commission  has  been 
told.  A  request  for  Securities  and  Ex- 
(Continued  on  page  3) 


N.  Y.  Censorship  Measures  Shelved; 
Ad,  'Classification1  Bills  Amended 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  March  10.— Bills  for  licensing  motion  picture  theatres  and 
extending  the  present  Education  Law  definitions  of  "immoral"  and  "would 
tend  to  corrupt  morals"  to  film  advertising  were  shelved  today  by  the  Joint 
Legislative  Committee  on  Offensive 
and  Obscene  Material. 

At  the  same  time  it  introduced  an 
amended  version  of  the  film  classifica- 
tions measure.  This  change  eliminates 
the  authority  of  the  State  Education 
Department's  motion  picture  division 
to  require  that  certain  films  be  adver- 
tised as  "unsuitable  for  children  sub- 
ject to  the  compulsory  education  law 
of  the  state." 

The  committee  likewise  amended 
(Continued  on  page  4) 


Assembly  Unit  Rejects 
N.  Y.  Film-Fee  Bill 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  March  10.  -  The 
Assembly  Public  Education  Commit- 
tee today  defeated  a  bill  by  Anthony 
P.  Savarese,  Jr.,  Queens  Republican, 
which  would  have  increased  the  fee 
charged  by  the  State  Education  De- 
(Continued  on  page  4) 


New  Company 

Picker  Named 
President  of 
Loew's  Circuit 


Friedman  Now  Chairman 
Murphy  Exec.  Vice-Pres. 

With  the  separation  of  Loew's  The- 
atres from  Loew's  Inc.  which  becomes 
formally  effective  tomorrow,  Leopold 
Friedman  has 
been  elevated  to 
|  senior  officer  and 

Jf*~~"~%\  chairman  of  the 

^J.  board  of  Loew'v 

fP|<S/  Theatres,  with 

Eugene  Picker 
Jiibr~^nfcfc.      becoming  presi- 
dent  and  chief 
^^Bi  executive  offi- 

I      day.  In  a  further 

„.  ,  realignment  of 

Eugene  Picker 

8  top  manage- 

ment personnel. 
John  F.  Murphy,  vice  president,  was 
( Continued  on  page  3 ) 

Roach  Wins  Victory 
In  Court  Battles 

An  important  court  victory  was  won 
by  Hal  Roach,  Jr.,  in  his  battle  to  re- 
store die  F.  L.  Jacobs  Co.,  parent  of 
the  Scranton  Go.  and  Hal  Roach 
Studios,  to  normal  business  operations 
following  the  Securities  and  Exchange 
(Continued  on  page  5) 

Columbus  Grosses 
Good  Despite  Strike 

Special  to  THE  DAILV 

COLUMBUS,  O.,  March  lO.-Thea- 
tre  business  here  has  been  steady 
despite  a  strike  of  web  pressmen 
which  had  idled  three  Columbus 
dailies  and  the  weekly  tabloid  "Star" 
since  Feb.  27. 

Theatres  upped  budgets  for  radio 
and  television  time  and  expanded 
coverage  in  neighborhood  newspapers 
and  other  publications.  Twice-daily 
broadcasts  plugging  all  local  theatres 
were  given  over  radio  station  WMNI. 


Motion  Picture  Daily 


Wednesday,  March  11, 


PERSONAL 
MENTION 


CAMPAIGN  CARRIES  CHALLENGE  TO  TV 


presidei 
I  Picture 


«J  of  American  Internationa 
and  Samuel  Z.  Arkoff,  vice  presi- 
dent, have  returned  to  Hollywood 
from  New  York. 

• 

Herman  Kass,  Universal's  exploita- 
tion manager,  left  New  York  last  night 
for  Cleveland  and  Washington,  where 
he  will  set  up  promotional  plans  for 
"Imitation  of  Life." 

• 

Ira  Mangel,  national  director  of 
group  sales  for  the  Michael  Todd  Co., 
lias  left  New  York  for  London. 
• 

Robert  M.  Sternberg,  district  man- 
ager for  New  England  Theatres,  Inc., 
has  returned  to  Boston  from  Hartford. 
• 

Marlon  Brando,  Sr.,  president  of 
Pennebaker  Productions,  and  George 
Glass  and  Walter  Seltzer,  execu- 
tive producers,  will  arrive  in  New 
York  tomorrow  from  Hollywood. 
• 

Ted  Harris,  of  the  State  Theatre, 
Hartford,  has  returned  there  from 
New  York. 


Michael  Todd,  Jr., 
don  for  Spain. 


lias  left  Lou- 


James  Stewart  has  arrived  at 
Westover  ( Mass. )  Airforce  Base  from 
Hollywood. 

John  H.  Burrows,  Allied  Artists 
producer,  will  leave  Hollywood  on 
March  20  for  New  York. 

• 

George  E.  Landers,  division  man- 
ager for  E.  M.  Loew's  Theatres  in 
Hartford,  has  returned  there  from 
Boston. 

• 

Bill  Watters,  West  Coast  public- 
ity representative  for  the  Michael 
Todd  Go.,  has  returned  to  Hollywood 
from  New  York. 


DRIUE  -  ins ! 

If  Start  Your  Season  Right...  % 
Open  With  Our  Custom  Produced  ; 

FULL  COLOR 

I 

UlELCOmE  BACK 


NATIONAL  SCREEN  SERVICE 


••  -  .N  ••.iiv'ANA  MAISK.ANO  vivt  f;A  UNOFORS    GEOFFREY  HORNE 


DINO  DELAURENTHSfk 


DETAILS  of  Paramount's  campaign  for  "Tempest"  in  the  news  columns 
of  this  issue  make  it  clear  that  its  special  target  will  be  the  nation's 
television  audience.  To  reach  its  members,  the  campaign  will  make  ex- 
tensive use  of  television  itself,  and  the  seven-million  circulation  (25-million 
readership)  of  TV  Guide  magazine  will  carry  a  two-page,  four-color 
"Tempest"  advertisement  in  its  March  21  issue.  Illustrated  above,  the  ad 
emphasizes  that  the  spectacular  film  is  to  be  seen  "Only  on  the  Big  Motion 
Picture  Theatre  Screen." 

If  an  appreciable  proportion  of  the  former  motion  picture  audience  is 
seated  before  television  sets  in  the  homes  of  the  land,  and  if  increased 
theatre  patronage  must  be  won  from  television's  adherents,  then  it  would 
follow  that  this  campaign  will  not  escape  their  attention.  It  takes  on  tele- 
vision as  a  competitor,  reminding  the  watchers  of  the  miniscule  screen  of 
the  entertainment  wonders  not  to  be  found  at  home,  yet  within  easy  access. 

The  effects  could  be  intensified  many  times  over  if  this  direct  assault  on 
the  small  screen  devotees  had  a  part  in  the  campaigns  of  every  major 
picture.  — S.  K. 


Special  Forums  Slated 
At  Variety  Convention 

Five  special  forums  calculated  to 
contribute  ideas  that  will  enhance  the 
activities  of  all  tents,  will  be  a  new 
feature  at  the  annual  convention  of 
the  Variety  Clubs  International,  it  is 
announced  by  chief  barker  George 
Eby. 

Edward  Emanuel  of  Philadelphia, 
first  assistant  international  chief  bark- 
er, is  coordinator  for  these  round  table 
discussions  which  will  mark  a  depar- 
ture from  the  normal  business  meet- 
ings of  the  showman's  organization. 

Tracy  Hare  of  Miami  will  lead  a 
discussion  on  "Choosing  a  Charity 
Project."  A  forum  on  fund  raising  will 
be  chairmaned  by  Ralph  Price  of 
Philadelphia;  R.  L.  Boslwick  of  Mem- 
phis will  spearhead  a  session  on  club 
financing;  Aaron  Seidler  of  Baltimore 
will  be  in  charge  of  discussions  on  so- 
cial activities  and  a  public  relations 


'Gidget'  Benefit  in 
Hollywood  Sold  Out 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  10.  -  The 
benefit  reserved  seat  preview  of  Co- 
lumbia Pictures'  "Gidget,"  scheduled 
for  tomorrow,  at  the  Stanley  Warner 
Theatre  in  Beverly  Hills  with  pro- 
ceeds going  to  the  Reiss-Davis  Child 
Guidance  Glinic,  has  been  completely 
sold  out,  according  to  Carole  Franklin, 
chairman  of  the  event  for  the  Clinic. 

The  picture  is  slated  for  national 
release  Easter  Week.  Event  at  the 
Stanley  Warner  Theatre  in  Beverly 
Hills  is  for  the  one  night  only. 

discussion  will  be  led  by  J.  Raymond 
Bell  of  New  York. 

The  informal  meetings  will  be  held 
on  Thursday,  April  2.  The  Variety 
convention,  expected  to  attract  a  rec- 
ord registration  of  some  1500  mem- 
bers from  all  over  the  world,  will  get 
underway  on  March  31  in  Las  Vegas. 


Richards,  Davis 
Elected  by  CEA 

From  THE  DAILY  Bureau  j 

LONDON,  March  10.  -  Juii, 
Richards  was   elected  president 
Alfred  Davis  vice-president  of 
matograph  Exhibitors'  Associate 
its  annual  meeting  here  today, 
ards  has  been  vice-president 
organization. 


Boverman  Resigns  L< 
Post  with  Paramour 

Sam  Boverman,  who  has  be 
charge  of  Paramount  Pictures' 
York  and  foreign  production  leg, 
tivities,  has  resigned,  effective  ) 
15,  after  being  associated  will 
company  for  29  years.  Bovermat 
continue  the  practice  of  law  on 
time  basis  with  the  firm  Mar< 
Heit  &  Boverman  here. 

Served  Industry  in  France 

For  many  years  Boverman 
specialized  in  the  field  of  cop 
law  involving  domestic  and  f< 
motion  picture  production,  lit 
music  and  allied  phases  of  the 
tainment  industry.  In  1954  he  w 
representative  of  the  motion  p 
industry  and  advisor  to  the  I 
Registrar  of  Copyrights  in  atte 
the  Ad  Interim  Committee  nj 
of  the  Universal  Copyright  Cc 
tion  in  Paris,  France. 


Col.  Shipping  to  Ch 

PHILADELPHIA,  March  10.- 
ping  activities  of  Columbia  Pi 
here  are  being  taken  over  by 
Film,  which  has  closed  its  Vine 
office  and  transferred  to  the  com; 
main  headquarters  at  29th  and 


aircraft: 


flight: 


COMET  i. 

(pure  jet !) 

M0NAR( 


frequency:  NIGHTL 


New  York  at  9  p 


destination:  LONDOi 


reservations  through  your  Travel  A  ■ 

BRITISH  OVERSEAS  AIRWAYS  CORPO 

Flights  from  New  York,  Boston,  ( 
Detroit,  San  Francisco.  Montreal.  Offi  I 
in  Atlanta.  Dallas.  Los  Angeles,  M:an  j 
adelphia,  Pittsburgh.  Washington.  Vai  1 
Winnipeg.  Toronto. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  Tames  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman. 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington.  J.  A.  Otten,  National  Press  Club, 
ington,  D.  C.;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Ed  tor;  William  Pay.  News  Editor.  Corresponded 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  KM, 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President:  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vi< 
dent  and  Treasurer;  Leo  T.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  j 
is  a  section  of  Motion  Picture  Herald;  Television  Todav,  published  da  ly  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  cop.' j 


■sday,  March  11,  1959 


Motion  Picture  Daily 


3 


eker  Named 


Continued  from  page  1 ) 
to  the  post  of  executive  vice- 
nt. 

he  same  time,  two  new  vice 
■nts  were  elected:  Ernest  Emer- 
lational  director  of  advertising 
blicitv.  and  Arthur  M.  Tolchin, 
mg  director  and  a  director  of 
eatre  company's  broadcasting 
i£ry,  Radio  Station  WMGM, 
>rk. 

(man,  Picker  and  Murphy  con- 
s  directors  of  the  new  theatre 
y.   The  other   directors  are: 
Baker,  president  of  National 
;  Thomas  J.  Connellan,  retired 
esident  of  the  First  National 
.nk  of  New  York,  and  Thomas 
ton,  dean  of  the  New  York 
ity  School  of  Commerce,  Ac- 
and  Finance.  The  last  three 
were  originally  approved  for 
by  the  Federal  Court. 

ement  by  Friedman,  Picker 

letter   serving  to  introduce 
■  v  theatre  company  to  stock- 
Friedman  and  Picker  express 
m  over  the  future  of  Loew's 
(is,  Inc.  as  motion  picture  ex- 
and  look  forward  to  building 
future  through  expansion  and 
cation. 

exciting  and  challenging,"  they 
be  part  of  a  venture  which 
s  the  vigor  and  optimism  of 
nterprise  with  the  wisdom  and 
ice  of  an  established  corn- 
man  first  became  associated 
e  legal  department  of  Loew's 
:al  Enterprises  and  when 
Inc.  was  formed  in  1919,  he 
secretary.  In  the  mid-twenties 
elected  a  director  and,  in  1945, 
sident.  In  1954,  with  the  phys- 
aration  of  the  theatre  division 
etro-Goldwyn-Mayer,  he  was 
financial  vice  president,  treas- 
i  a  director  of  the  theatre  sub- 
.  In  October,  1956,  with  the 
on  of  Joseph  R.  Vogel,  presi- 
jLoew's  Theatres,  he  succeeded 
position. 

Started  as  an  Usher 

lew  president  of  Loew's  The- 
c.,  Picker  is  the  son  of  the  late 
.  Picker,  a  pioneer  in  the  mo- 
ture  idustry.  He  began  with 
pas  an  usher  at  the  Spooner 
Bronx,  later  becoming  assist- 
Hriager.  In  -1921,  he  joined 
ilm  booking  department,  sub- 
|y  becoming  assistant  to  David 
'ien  chief  film  buyer  and  book- 
n  Loew's  resignation  in  1935, 
eded  to  that  position.  In  1946, 
appointed  general  manager  of 
.oew's  New  York  operations, 
t  the  State  and  Capitol,  on 
y.  In  1954,  he  was  elected  a 
ident  of  Loew's  Theatres  and, 
a  director.  In  Sept.,  1958,  he 
ated  to  executive  vice  pres- 
urphy  became  a  clerk  in  the 
ig  department  in  1922,  and 
i  assistant  at  Loew's  Hillside 
ca,  and  later,  at  Loew's  Va- 
iubsequently  he  became  assist- 
iseph  R.  Vogel,  then  general 
Ixecutive  and  aide  to  the  late 


Promoted  by  Loeiv  Theatre  Circuit 


Leopold  Friedman      John  Murphy        Ernest  Emerling      Arthur  Tolchin 


Promote  'Life'  with 
Personality  Tours 

Universal  is  promoting  "Imitation 
of  Life"  with  the  use  of  more  of  the 
personalities  associated  with  the  film 
than  in  any  other  similar  launching 
yet  staged  by  the  company,  accord- 
ing to  David  A.  Lipton,  vice-presi- 
dent. The  picture  will  have  its  world 
premiere  at  the  Roosevelt  Theatre  in 
Chicago  next  Tuesday,  followed  by 
Easter  openings  in  key  cities. 

Among  the  participants  for  the 
world  premiere  in  Chicago  are  four 
of  the  stars  of  the  film— Lana  Turner, 
Dan  O'Herlihy,  Susan  Kohner  and 
Juanita  Moore,  authoress  Fannie 
Hurst  and  producer  Ross  Hunter. 
From  Chicago,  Miss  Turner  will  come 
to  New  York  to  aid  in  the  promotion 
of  the  picture's  New  York  premiere 
at  the  Roxy  and  then  will  visit  Boston 
and  Washington,  D.C. 

Miss  Kohner  is  starting  her  tour  in 
New  York  and  she  will  visit  Cleve- 
land and  Pittsburgh  following  the 
world  premiere.  O'Herlihy  is  starting 
his  tour  in  San  Francisco  and  he  will 
visit  Cleveland  and  other  key  cities 
following  the  Chicago  premiere.  Miss 
Moore  is  aiding  in  the  promotion  of 
the  picture  in  Chicago,  New  York  and 
Cleveland. 

Miss  Hurst,  who  has  already  visited 
Hollywood  for  a  series  of  special 
promotional  events  and  who  is  also 
involved  in  comprehensive  promotion- 
al activity  in  New  York,  is  scheduled 
to  go  to  St.  Louis  for  a  homecoming 
celebration  and  will  also  visit  Phila- 
delphia and  Chicago. 

Col.  E.  A.  Schiller,  who  was  in  charge 
of  all  Loew's  Theatre  operations.  In 
1954,  he  was  elected  a  vice  president 
and,  in  1956,  a  director. 

Emerling  joined  Loew's  in  1920  as 
assistant  manager  of  the  Loew  Theatre 
in  Dayton,  Ohio,  becoming  Loews' 
youngest  manager  in  1924.  Subse- 
quently, he  managed  and  supervised 
theatres  in  Birmingham,  Dallas,  and 
Memphis,  becoming  assistant  publi- 
city head  in  1930.  In  1946,  he  became 
head  of  the  department. 

Tolchin  has  been  managing  direc- 
tor and  a  director  of  Radio  Station 
WMGM,  Loew's  Theatres'  broadcast- 
ing subsidiary  since  1954.  He  joined 
the  station,  then  WHN,  as  a  salesman, 
in  1937.  He  became  assistant  director 
of  sales  in  1945  and  was  appointed 
director  of  sales  in  1951. 


Wometco  to  Offer 

( Continued  from  page  1 ) 
change  Commission  to  approve  the 
offering  will  be  filed  shortly. 

The  stock  is  presently  owned  by 
secretary  Sidney  Meyer,  who  now 
shares  ownership  and  control  of  the 
corporation  with  president  Mitchell 
Wolf  son. 

According  to  the  filing  with  the 
FCC,  the  plan  is  for  5  per  cent  of 
Meyer's  present  50  per  cent  holding 
to  be  acquired  by  Wolfson's  family, 
giving  Wolfson  a  clear  55  per  cent 
control  of  the  corporation,  which  will 
then  be  known  as  Wometco  Enter- 
prises, Inc.  Meyer  will  keep  10  per 
cent  of  the  stock,  and  the  remaining 
35  per  cent  will  be  sold  publicly. 
Meyer  will  retire  from  an  active  role 
in  the  corporation,  but  will  remain  as 
a  consultant. 

290,000  Shares  Involved 

The  public  sale  would  involve  about 
290,000  shares  at  a  price  of  about 
$10.75  a  share. 

Wometco  has  extensive  theatre 
holdings  and  owns  interests  of  vary- 
ing size  in  television  stations  in  Miami, 
Jacksonville,  Asheville,  and  Madison, 
Wis. 


Lury  Arriving  Here 

Robert  M.  Lury,  president  of  Select 
International  Films,  which  controls  six 
import  licenses,  will  arrive  here  over 
the  weekend  where  current  and  forth- 
coming pictures  will  be  screened  for 
him  by  foreign  distribution  executives 
of  American  film  companies.  Lury,  who 
has  been  closely  associated  with  Sho- 
chiku  Films  of  Japan  in  the  distribu- 
tion of  United  Artists  pictures,  is  cur- 
rently negotiating  with  Shochiku  to 
form  a  new  company  to  distribute 
all  foreign  imports.  Lury  has  been  in 
Hollywood  for  the  past  two  weeks  and 
will  spend  two  weeks  in  New  York  be- 
fore returning  to  Japan  via  Mexico 
City. 


Full  'GigV  Release 

The  National  saturation  release  of 
MGM's  "Gigi"  will  be  in  full  swing 
on  April  1,  according  to  MGM  sales 
manager  and  vice-president,  Jack 
Byrne.  As  a  result  of  its  special  hard- 
ticket  handling  and  the  picture's  abil- 
ity to  sustain  long-run  engagements, 
only  2,600  of  a  potential  15,000  ac- 
counts have  played  the  Arthur  Freed 
production  so  far,  he  said. 


To  Mark  Anniversary 
Of  'Pacific7  on  B'dwy. 

The  first  anniversary  of  the  opening 
of  "South  Pacific"  in  Todd-AO  on 
Broadway  will  be  observed  at  the 
Rivoli  Theatre  starting  tomorrow  and 
running  through  March  19,  it  is  an- 
nounced by  Joseph  M.  Sugar,  vice- 
president  in  charge  of  sales  for  Magna 
Theatre  Corp.  The  picture  opened  on 
March  19,  1958  at  the  Criterion  and 
26  weeks  later  moved  to  the  Rivoli. 

Nick  Justin,  managing  director  of 
the  Rivoli,  is  planning  a  huge  birthday 
cake  to  be  unveiled  with  special  cere- 
monies tomorrow.  The  first  anniver- 
sary birthday  observance  will  continue 
for  eight  days  and  will  culminate  on 
Thursday,  March  19,  when  stars  of 
stage,  screen,  television  and  radio 
will  participate  in  the  cutting  of  the 
cake. 


UA  Brings  Suit 


( Continued  from  page  1 ) 
a  newspaper  after  New  York  Post  Of- 
fice officials  said  the  ad  would  make 
the  paper  unmailable.  Arguing  that 
Goya  was  a  great  and  respected  artist, 
UA  vice  president  Max  E.  Youngstein 
declared  that  use  of  his  paintings 
could  not  possibly  be  construed  as  ob- 
scenity making  periodicals  unmailable. 

Youngstein  also  charged  in  the  af- 
fidavit that  the  Post  Office  decision 
had  "literally  crippled  the  advertising 
campaign"  being  prepared  for  the 
company's  film,  "The  Naked  Maja." 
Further  Youngstein  asks  that  the  Post 
Office  be  enjoined  from  making  what 
he  characterizes  as  "threats"  to  ex- 
clude ads  containing  the  painting 
from  the  mails. 

Had  Contacted  Department 

The  affidavit  cites  an  exchange  of 
letters  between  UA  general  counsel 
Seymour  Peyser  and  the  office  of  the 
general  counsel  of  the  Post  Office  De- 
partment in  which  Peyser  requested 
an  immediate  official  Post  Office  de- 
cision on  the  mailability  of  "Maja" 
ads.  Herbert  P.  Warburton,  general 
counsel  for  the  Post  Office  Depart- 
ment, in  his  final  reply  in  effect  re- 
fused to  give  a  decision,  it  is  charged, 
and  at  the  same  time  advised  UA  to 
attempt  a  mailing,  adding  that  "the 
mailer  must  accept  the  risk  for  anv 
violation  of  law  which  would  be  in- 
volved and  of  any  action  which  might 
be  taken  as  a  result  of  such  a  mail- 
ing." 

Calls  Statement  'Ironic' 

Youngstein's  statement  insists  that 
the  Post  Office's  position  is  one  of 
"irony"  and  "pretense"  resulting  in 
the  "unofficial"  banning  of  ads  con- 
taining "The  Naked  Maja"  from  the 
mails. 

The  American  Civil  Liberties  Union 
also  attacked  the  postal  decision,  and 
urged  Postmaster  General  Summerfield 
to  reverse  die  New  York  authorities' 
ruling.  If  the  Goya  painting  were 
ruled  obscene,  ACLU  argued,  all  art 
classics  involving  nudity  could  also  be 
ruled  obscene. 


Motion  Picture  Daily 


Wednesday,  March  11 


Censor  Bills 


(Continued  from  page  1) 
the  Duffy-Meighan  act,  to  confine  the 
ban  on  advertising  by  distributors  or 
exhibitors  through  the  medium  of 
posters,  banners  or  material  for  news- 
papers to  four  grounds:  "obscene,  in- 
decent, lewd  or  lascivious." 

Committee  counsel  James  A.  Fitz- 
patrick  pointed  out  that  "obscene  and 
indecent"  are  now  part  of  the  educa- 
tion law  on  film  licensing;  that  "lewd" 
and  "lascivious"  are  in  the  penal  law 
and  have  a  "well  defined  meaning." 

Capitol  Hill  opinion  is  that  the 
milder  classifications  proposal  has  the 
best  chance  of  action  at  this  relatively 
late  date  in  the  legislative  session— 
with  the  annual  budget  still  to  be 
passed. 

Statement  by  Younglove 

A  statement  issued  by  Assembly- 
man Joseph  R.  Younglove,  chairman 
of  the  joint  committee,  declared  that 
the  "most  important"  amendments 
submitted  today  would  modify  an 
earlier  proposal  for  film  classifications. 

Continued  is  the  additional  langu- 
age, in  Section  12,  that  "when  a  "film, 
though  licensed,  portrays  nudity,  hor- 
ror, violence,  brutality,  sadism,  ju- 
venile delinquency,  drug  addiction  or 
sexual  conduct  or  relationships,  to  an 
extent  believed  by  the  division  (mo- 
tion pictures)  to  be  contrary  to  the 
proper  mental,  ethical  and  moral  de- 
velopment of  children  subject  to  the 
law  of  this  state,  the  director  .  .  . 
shall  upon  review,  classify  such  mo- 
tion picture  as  unsuitable  for  such 
children." 

However,  the  mandate  that  dis- 
tributors and  exhibitors  include  the 
notation  of  classification,  when  di- 
rected by  the  motion  picture  division, 
has  been  deleted. 

Text  of  Amendment 

In  its  place  is  the  sentence:  "the 
division  shall  maintain  a  record  of 
all  films  so  classified  and  shall  pub- 
lish, release  or  otherwise  disseminate 
information  as  to  such  classification 
at  such  times  and  in  such  manner  as 
may  be  authorized  or  directed  by  the 
regents." 

The  modified  Meighan-Duffy  bill 
deletes  the  word  "disgusting,"  also 
references  to  advertising  of  scenes 
which  are  not  part  of  a  picture  or 
which  have  been  eliminated  by  the 
motion  picture  division  in  licensing 
same. 


REVIEW: 


The  Bandit  of  Zhobe 

Warwick-Columbia — CinemaScope 


The  bandit  of  the  title  of  this  Warwick  production  is  none  other  than 
the  redoubtable  Victor  Mature,  who  probablv  has  more  action  melo- 
dramas of  this  tvpe  to  his  credit  than  any  other  actor  in  Hollywood.  As 
in  the  case  of  many  of  Mature's  other  starring  vehicles,  "The  Bandit  of 
Zhobe"  blends  violence  and  romance  in  generous  proportions,  this  time 
with  an  added  bonus  of  what  seem  like  extras  and  battle  scenes  enough 
to  fill  two  features. 

In  John  Gilling's  screenplay,  Mature  is  an  Indian  prince  whose  late 
father  was  a  leader  of  a  notorious  religious  sect  known  as  the  Thuggees. 
When  the  latter  start  a  new  wave  of  terrorism,  Mature  is  accused  by  the 
British  of  being  the  mastermind.  Pursued,  he  flees  from  his  home,  but 
returns  soon  after,  to  find  his  wife  and  son  murdered,  apparently  by  the 
British. 

The  murderers,  however,  are  the  real  Thuggee  leaders,  who  have  com- 
mitted the  deed  to  turn  Mature,  who  is  their  sworn  enemy,  against  the 
British.  This  plan  succeeds  admirably,  and  Mature  and  his  outlaw  band 
are  soon  plundering  and  killing  on  a  scale  to  equal  the  Thuggees. 

It  takes  Anne  Aubrey,  daughter  of  British  major  Norman  Woolland,  to 
straighten  Mature  out.  After  escaping  capture  and  death  by  the  Thug- 
gees, Mature  returns  with  her  to  his  camp.  Miss  Aubrey  tries  to  con- 
vince Mature  that  the  British  were  not  responsible  for  the  death  of  his 
loved  ones,  but  he  does  not  believe  her.  He  comes  to  his  senses  too  late, 
and  is  killed  in  a  battle  with  the  Thuggees,  in  which  he  saves  the  life 
of  Miss  Aubrey's  father. 

As  directed  bv  Gilling,  "The  Bandit  of  Zhobe"  moves  like  a  house 
afire,  with  action  scenes  enough  to  satisfy  the  most  jaded  appetites.  Es- 
pecially impressive  is  the  closing  battle  between  British  and  Thuggees, 
in  which  wave  upon  wave  of  men  of  both  sides  charge  against  each  other, 
both  on  horseback  and  on  foot. 

Mature  is  his  usual  heroic  figure,  and  Miss  Aubrey  a  likeable  heroine, 
although  there  is  little  development  of  a  romance  between  the  two. 
Anthonv  Newlev  supplies  several  touches  of  humor  as  a  British  corporal 
assigned  to  be  Miss  Aubrey's  bodyguard. 

Filmed  in  striking  CinemaScope  and  Technicolor,  "The  Bandit  of 
Zhobe"  was  produced  by  Irving  Allen  and  Albert  R.  Broccoli. 
Running  time,  80  minutes.  General  classification.  April  release. 

Warren  G.  Harris 


TOA  Urges  Fight 

( Continued  from  page  1 ) 
terday  released  the  text  of  a  resolu- 
tion condemning  "these  fallacious  at- 
tempts of  infringement  on  personal 
liberties"  represented  in  pending  cen- 
sorship legislation.  The  resolution  was 
adopted  at  the  joint  meeting  of  the 
board  of  directors  and  executive  com- 
mittee of  TOA  in  Washington,  on 
March  1  and  2. 

Kerasotes  said  that  the  directors 
and  executive  committeemen  directed 
that  the  resolution  be  drawn,  and  that 
its  text  was  now  being  sent  to  all 
TOA  members. 


Md.  House  Kills  1 
Censor  Bill,  Passes  1 

Special  to  THE  DAILY 

ANNAPOLIS,  March  10-The  Mary- 
land House  of  Delegates  defeated  by 
a  65  to  53  vote  today  a  censorship  bill 
which  would  have  permitted  the  state 
censor  to  classify  films  as  to  their  suit- 
ability for  minors  up  to  the  age  of  18. 

The  House  also  passed  a  criminal 
statute  bill  which  increased  the  penal- 
ties for  showing  obscene  motion  pic- 
tures. The  bill  was  passed  bv  a  71  to 
48  vote. 

A  classification  bill  similar  to  that 
defeated  in  the  House  today  has  been 
introduced  in  the  State  Senate. 


Ohio  Bill  Includ 
'Misleading'  A 


Special  to  THE  DAILY 

COLUMBUS,  O.,  March  10 
leading"  advertising  "in  any  ma 
would  be  banned  under  a  littl 
cussed  section  of  the  O'Shaugh 
Lynch  film  classification  being  cj 
ered  by  the  Ohio  Senate  Jud 
committee.  Presumably  all  fori 
advertising,  including  newsp 
lobby  displays,  heralds,  etc.,  ' 
come  under  official  scrutiny. 

The  bill  provides  primaril 
"adult"  and  "family"  classific 
for  all  films  shown  in  Ohio.  Ch 
under  18  would  be  barred  from 
films.  Theatre  owners  and  mai. 
would  be  responsible  for  enforce 

The  "misleading  ad"  section! 
vides  that  "No  person,  firm  or  co 
tion  shall  in  any  manner  adverti 
cause  to  be  advertised,  the  exhi 
or  display  of  any  motion  picture 
the  intention  of  thereby  attractmj 
trons  to  such  exhibition  or  displ; 
less: 

(A)  Such  advertising  confor 
fact  and  scrupulously  avoids  al 
representation;  ( B )  Illustration 
text  in  such  advertisements  fait 
represent  the  motion  pictures  d 
ed;  (C)  The  advertising  is  comj 
devoid  of  all  false  or  misleading 
ments,  used  either  directly  or  in< 
ly,  or  implied  by  type  arrangeme 
by  distorted  quotations; 

(D)  In  such  advertising,  i 
with  meretricious  purpose  and 
cious  postures  does  not  appe 
clothed  figures  are  represented  ii 
manner  as  to  be  offensive  or  cojit 
to  good  taste  or  morals.  All  adv 
ments  of  motion  pictures  classif 
adult  by  the  Department  of  E 
tion  shall  bear,  in  clearly  legible, 
the  words,  "For  Adults  Only." 

Fines  of  $25  to  $300  are  pre,, 
for  each  offense  against  the  adveulL 
section  of  the  bill. 


N.  Y.  Film-Fee  Bill 

(Continued  from  page  1)  ^ 
partment's  motion  picture  divisi< 
reviewing  original  films  from  $3 
per  thousand  feet,  but  reduce 
rate  for  prints  from  $2  per  tho 
feet  to  $4  for  "each  additional 
copy." 

Normally,  such  action  wouli 
the  measure— to  which  Sen.  Jo 
Marchi,  Staten  Island  Republics 
traduced  a  companion— for  the  p 
legislative  session. 


"A  fabulous  picture 
. . .  great  boxofficel 
I  enjoyed  It 
tremendously  /" 

—Harold  Novy,  Pres., 
Trans-Texas  Theatres 


PARAMOUNT  PICTURES  PRES 


VAN  HEFLIN  •  SILVANA  MANGANO  •  VIVECA  LINDFORS  •  GEOFI 

OSCAR  HOMOLKA  •  HELMUT  DANTINE  •  AGNES  MOOREHEAD  •  ROBERT  KEITH  and  VITTORIO  GASSMAN  ■  Directed  b) 


Filmed  in  TeChl 


,esdav.  March  11,  1959 


Motion  Picture  Daily 


%ach  Wins 


{Continued  from  page  1) 
;sion's  prosecution  of  Alexan- 

sterma,  former  Jacobs  Co.  head. 

>ral  Judge  Sidney  Sugarman  in 
District  Court  here  yesterday 

fed  a  stipulation  under  which 
C.  agreed  to  withdraw  its  ap- 
ii  for  the  appointment  of  a 

■r  for  the  Jacobs  company  and 

preliminary  injunction  restrain- 

,ach  from  specific  administrative 

Jacobs  company,  now  headed 
ach,  stipulated  that  it  would 
■ihree  additional  directors  to  its 
board  of  six  members,  and 
would  make  no  disposition  of 
other    than    in    the  ordinary 
of  business  without  the  ap- 
of  at  least  six  of  the  nine  board 
grs,  and  with  at  least  one  of  the 
elected    directors  comprising 
limum  of  six. 

new  directors  to  be  added  to 

ird  as  a  result  of  the  agreement 
Jzarus  Joseph,  former  New  York 
comptroller;  Milton  Gould,  at- 
and  William  G.  Timbers,  for- 

■neral  counsel  for  S.E.C. 

|e  developments  were  the  result 
Terences  held  by  the  principals 
litigation  throughout  Monday 

rt  of  yesterday  with  Judge  Su- 

wing  the  court's  action  Roach 
si  am  pleased  the  court  has  seen 
et  up  a  framework  for  F.  L. 
Co.  within  which  we  can  con- 
)  operate  as  a  progressive  grow- 
icern.  I  can  now  state  as  chair- 
the  board  I  have  called  for 
nediate  meeting  of  the  board 
nit  us  to  carry  out  the  court's 
i  today. 

;lieve  the  court's  decision  bears 
ny  points  we  have  continually 
ned  since  the  proceedings  were 
need." 

(  agreements  reached  eliminate 
ring  involving  the  Jacobs  com- 

.hich  had  been  scheduled  for 
18. 


'C  Aids  Red  Cross 

LYWOOD,  March  10.  -  The 
Picture  Permanent  Charities 
e  the  Los  Angeles  Red  Cross 
000  boost  in  its  current  cam- 
omorrow  morning  at  special 
lies  here.  The  MPPC  contri- 
reflects  the  estimated  amount 
Q  Cross  will  receive  from  the 
■arity's  1959  campaign  which 
in  June  30. 


OPENING  THE  motion  picture  industry's  1959  campaign  for  the  Red  Cross 
yesterday  at  the  Metropolitan  Club:  Gen.  Nathan  F.  Twining  (left),  Spyros  P. 
Skouras,  and  Gen.  Alfred  Gruenther. 

Exhibitors  Will  Aid  Red  Cross 


( Continued 

of  Stanley  Warner  Corp.;  Sol  A. 
Schwartz,  president  of  RKO  Thea- 
tres; Robert  Shapiro,  managing  di- 
rector of  American  Broadcasting- 
Paramount  Theatres'  Broadway  Para- 
mount, and  Ernest  Emerling,  vice- 
president  of  Loew's  Theatres. 

Speakers  at  the  luncheon,  which 
was  attended  by  about  100  industry 
and  Red  Cross  officials,  press  rep- 
resentatives and  film  and  stage  per- 
sonalities, included  Gen.  Alfred  M. 
Gruenther,  American  Red  Cross  pres- 
ident; Gen.  Nathan  F.  Twining,  chair- 
man of  the  Joint  Chiefs  of  Staff;  E. 
Roland  Harriman,  American  Red 
Cross  chairman,  and  Richard  H.  West, 
Greater  New  York  Red  Cross  Fund 
chairman. 

Both  Praise  Skouras 

Both  General  Gruenther  and  Gen. 
Twining  expressed  appreciation  to 
Skouras  and  to  the  motion  picture 
industry  for  their  cooperation  in  the 
annual  Red  Cross  drives. 

Gen.  Gruenther  cited  the  value  to 
the  democracies  of  having  the  friend- 
ship throughout  the  world  of  nations 
and  peoples  economically  less  for- 
tunate than  ourselves.  "We  must  con- 
vince them  we  need  them  as  much 
as  they  need  us.  To  do  it  we  must 
be  able  to  communicate,  to  project  an 
image.  Your  industry  is  well  quali- 
fied to  do  that  but  it  is  not  a  job  for 
your  industry  alone.  It  is  one  for  our 
nation  as  a  whole." 

Gen.  Twining  spoke  of  the  "terri- 


rom  page  1 ) 
fic  service"  to  the  Armed  Forces  per- 
formed by   the   Red  Cross. 

The  industry's  quota  is  $40,000. 
That  for  Greater  New  York  is  $6,000,- 
000,  and  for  the  entire  1959  cam- 
paign, $95  millions. 

Dais  guests  included  Maureen 
O'Hara,  Joseph  Cotten,  Lisa  Di  Julio, 
Thomas  Hayward,  Ricardo  Montal- 
ban,  Rita  Gam  and  Anita  Colby. 

SPG  May  Picket  Four 
Films  Opening  Here 

Four  independent  producers  whose 
new  films  will  be  opening  in  New 
York  within  the  next  month  have  been 
advised  by  the  Screen  Publicists  Guild 
that  "intransigent  film  company  man- 
agements may  force  the  Guild  to  act 
against  local  premiere  engagements." 

Notified  to  date  are  Howard  Hawks, 
whose  "Rio  Bravo"  opens  at  the  Roxy 
March  18;  George  Stevens,  whose  "The 
Diary  of  Anne  Frank"  opens  the  same 
day  at  the  RKO  Palace;  Jerry  Wald, 
whose  "The  Sound  and  the  Fury"  bows 
March  27  at  the  Paramount;  and  Dar- 
rvl  F.  Zanuck,  head  of  the  company 
that  made  "Compulsion,"  opening  Ap- 
ril 1  at  the  Rivoli. 

Warner  Bros,  is  releasing  the  Hawks 
film  and  the  other  three  are  20th  Cen- 
tury-Fox releases.  Both  companies  are 
the  only  ones  involved  in  negotiations 
currently  with  the  Guild,  which  is  de- 
manding wage  parity  for  New  York 
senior  publicists  with  their  Hollywood 
counterparts  as  well  as  a  salary  in- 
crease for  other  employees.  Similar 


Fox  Planning 


(Continued  from  page  1) 
manager  will   be  equipped  to  meet 
conditions  which  fluctuate  from  terri- 
tory to  territory.  Harrison  said. 

To  facilitate  this  program,  district 
managers  will  become  branch  mana- 
gers, according  to  Harrison.  As  for 
present  branch  managers  who  will  be 
affected  by  this  change,  Harrison  said, 
some  will  become  assistants,  while 
"some  will  fall  by  the  wayside."  Fox 
will  make  announcements  of  all  ti  c 
various  changes  as  they  occur,  but  "we 
don't  have  them  yet,"  Harrison  added. 

These  changes  in  distribution,  which 
were  termed  "somewhat  revolution- 
ary," will  not  affect  production,  Har- 
rison was  careful  to  point  out.  These 
changes  will  be  "a  continuing  policy 
throughout  the  world,"  he  said,  "but 
we're  still  going  to  be  turning  out  more 
pictures  every  year." 

Fox  has  no  plans  to  eliminate  any 
exchanges,  Harrison  said.  "We're  con- 
tinually seeking  economies,"  he  point- 
ed out,  but  "our  personnel  is  now 
streamlined  to  the  finest  point.  Fur- 
thermore, our  distribution  costs  are 
about  as  low  as  they  can  go." 

The  main  reason  for  the  changes  in 
distribution,  Harrison  said,  is  "more 
for  savings  in  efficiency  than  in  dol- 
lars." Consequently,  he  feels  that  those 
people  affected  by  the  changes  will  be 
re-absorbed  into  the  company  for  the 
most  part. 

Police  Chief  Admits 
Asking  'King'  Removal 

Special  to  THE  DAILY 

JACKSON,  MISS.,  March  10.  - 
W.  D.  Rayfield,  chief  of  police,  said 
today  it  was  he  who  asked  a  theatre 
manager  not  to  show  the  film,  "Kings 
Go  Forth,"  which  he  regarded  as  an 
interracial  film.  Chief  Redfield  said 
there  was  no  threat  of  censorship  in- 
volved. 

Rayfield  said  the  theatre  manager 
co-operated  and  withdrew  the  film  vol- 
untarily. 

demands  are  to  be  put  before  Colum- 
bia Pictures,  Universal-International 
and  M-G-M. 

Negotiations  between  the  Guild  and 
Fox  and  Warners  are  presently  in  a 
stalemate.  This  has  resulted  in  the  en- 
trance of  Commissioner  J.  R.  Mandel- 
baum  of  the  U.S.  Mediation  and  Con- 
ciliation Service  into  the  talks  with 
Fox.  The  Guild  wants  the  independent 
producers  to  use  their  influence  to 
bring  about  a  settlement. 


"TREMENDOUS 
SPECTACLE, 
MAGNIFICENT 
PHOTOGRAPHY 
AND  ACTING!11 


Motion  Picture  Daily 


Wednesday,  March  11, 


Television  Today 


CBS  Gives  Details  of 
Five  Grants-lii-Aid 

Five  television  writing  grants-in-aid 
of  $5,000  each  will  be  awarded  by  the 
CBS  Television  Network  for  the  year 
beginning  July  1.  The  selection  com- 
mittee for  the  grants-in-aid  program, 
as  announced  by  Louis  G.  Cowan, 
president  of  die  CBS  Television  Net- 
work, will  consist  of  Robert  Alan 
Aurthur,  the  award-winning  drama- 
tist; Erik  Barnouw,  national  chairman 
of  The  Writers  Guild  of  America  and 
associate  professor  of  dramatic  arts 
at  Columbia  University;  and  Hubbell 
Robinson,  Jr.,  the  network's  executive 
vice-president  in  charge  of  network 
programs. 

A  descriptive  brochure  containing 
the  eligibility  requirements  and  ap- 
plication forms  for  the  grants-in-aid 
is  now  being  prepared  and  will  be 
available  to  applicants  within  a  few 


'Theatre  for  Story' 
CBS  Films'  Title 

CBS  Films'  first  videotape  series, 
to  be  produced  by  Robert  Herridge, 
will  be  titled  "Theatre  for  a  Story," 
it  was  announced  by  Herridge.  He 
also  said  he  would  videotape  the  first 
show  of  the  new  series  on  Thursday, 
April  2.  R  will  be  a  jazz  show  fea- 
turing Billie  Holiday,  Miles  Davis, 
Ben  Webster  and  Charles  Mingus. 

Other  taping  sessions  are  scheduled 
for  April  10  "and  17;  both  will  be 
dramatic  shows.  Herridge  said  that 
Jack  Smight,  who  directed  "Sound  of 
Jazz"  on  the  CBS  Television  Net- 
work's "Seven  Lively  Arts,"  has  been 
assigned  to  direct  the  "Theatre  for  a 
Story"  jazz  show. 

weeks.  Applications  will  be  considered 
through  May  15.  Announcement  of 
the  recipients  of  the  grants  will  be 
made  on  or  about  June  15. 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


THE  SECOND  Roncom  Production  for  Pontiac,  "Pontiac  Store 
Parade,"  will  be  NBColorcast  Tues.,  March  24,  at  8  P.M.  with  Clau- 
dette  Colbert  escorting  Perry  Como  on  a  "visit"  to  Broadway  Show  stars 
including  Gertrude  Berg,  Sir  Cedric  Hardwicke,  Cyril  Ritchard  and 
France  Nuven.  ...  All  Tin  Pan  Alley  is  rooting  for  the  speedy  recovery 
of  Art  Berman,  hospitalized  at  Mt.  Sinai  in  New  York.  The  popular 
songwriter  wrote  "Blue  Moments"  and  "Whistling  Joe,"  featuring  his  own 
whistling  on  MGM  Records.  .  .  .  With  two  sponsors  making  inquiries 
about  it,  look  for  the  audience-participation  Win  Elliot  package,  "Win 
With  A  Winner,"  coming  back  to  the  nets.  Emceed  last  summer  by  Win 
himself,  the  program  was  last  seen  on  the  NBChannel.  .  .  .  Harvey  Stone, 
currently  co-starring  with  Mae  W7est  in  Las  Vegas,  will  also  appear  op- 
posite La  West  in  a  forthcoming  movie  based  on  a  tome  she's  just  com- 
pleted. Hennv  Youngman  will  also  have  a  featured  role  as  that  of  a 
"Broadwavfarer."  .  .  .  This  Sunday's  "Omnibus"  TVersion  of  George 
M.  Cohan's  "45  Minutes  From  Broadway,"  over  NBC  will  co-star  Tammy 
Grimes,  currently  starring  in  the  Broadway  production  of  "Look  After 
Lulu,"  Robert  Morse,  of  "Sav  Darling,"  doing  the  "Kid  Burns"  role  and 
Russell  Nvpe,  plaving  "Tom  Bennett."  .  .  .  On  his  return  from  a  brief 
vacation  in  Hawaii,  Garry  Moore  was  honored  with  a  cocktail  party  at 
Romanoff's  on  the  coast  where  his  next  program  will  originate.  Garry 
also  taped  a  guestint  for  the  "Red  CBSkelton"  TV'er  last  week.  .  .  . 
Robert  Merrill,  just  signed  to  appear  for  the  15th  season  with  the 
Metropolitan  Opera. 

it      &  it 

The  commershill  department  at  Lester  Lewis'  office  hit  on  all  cylinders 
last  week  when  they  set  up  "spiel  deals"  for  Jean  Sullivan  (Lilt)  Bill 
Malone  (Esquire  Shoe  Polish)  Pat  Herndon  (General  Foods)  Sharon  K. 
Ritchie  (Shulton)  and  Hillie  Marritt  (Pepsodent)  ...  If  you  missed  Proj- 
ect 20's  "The  Jazz  Age,"  telecast  Dec.  6,  1956  on  NBC,  it'll  be  repeated 
Sunday  March  29  (7:00-8:00  P.M.)  A  fast-moving  kaleidescopic  presenta- 
tion of  the  "roaring  twenties"  narrated  by  the  late  Fred  Allen,  this 
episode  with  Sterling  Drug  the  sponsor,  rates  a  second  look.  .  .  .  Rob- 
ert L.  Lawrence  has  been  appointed  chairman  of  the  TV  Film  Producers 
Division  for  the  1959  Red  Cross  campaign  drive.  .  .  .  After  a  decade  as 
casting  director  for  NBC-TV,  Martin  Begley  has  opened  his  own  firm, 
specializing  in  casting  for  Film  &  TV  producers,  advertising  agencies 
and  Broadway  productions.  .  .  .  L  &  M  Cigs  will  sponsor  a  new  musical 
teleseries  NBCommencing  Tues.,  March  31.  Slotted  from  8:30-9:00  P.M., 
the  program  will  star  Jimmie  Rodgers  and  will  feature  Connee  Francis, 
The  Kirby  Stone  Four  and  Buddy  Morrow's  Ork. 


Rise  of  ABC-TV 
Told  to  Advertisers 

"Go  Right  to  the  Top,"  the  story 
of  the  rise  of  ABC  Television,  was 
presented  to  more  than  1000  adver- 
tising and  agency  executives,  members 
of  the  press  and  invited  guests  in  the 
Grand  Ballroom  of  the  Waldorf-As- 
toria Hotel  yesterday. 

ABC-TV  was  described  as  the  tele- 
vision network  with  the  best  night- 
time cost  efficiency;  the  leading  net- 
work on  four  of  the  seven  nights  of 
the  week;  the  only  network  with  five 
of  the  "Top  Ten"  Nielsen  shows;  the 
network  with  the  greatest  proportion 
of  its  audience  in  the  important  "un- 
der-40"  age  bracket;  the  network 
whose  affiliates  on  a  local  basis  have 
made  the  greatest  gains  in  the  past 
year. 

Executives  Hosts 

Hosts  for  the  large-screen  Cello- 
matic  presentation  were  Leonard  H. 
Goldenson,  president  of  American 
Broadcasting-Paramount  Theatres,  Inc. 
and  Oliver  Treyz,  ABC  Television 
president.  Taking  part  in  the  presen- 
tation were  Donald  W.  Coyle,  ABC 
vice  president  and  general  sales  man- 
ager for  television,  Bert  Briller,  ABC- 
TV  director  of  sales  development  and 
magician  Milbourne  Christopher. 

Also  featured  during  the  presenta- 
tion were  ABC-TV  stars  Dick  Clark, 
James  Garner,  Jack  Kelly,  Hugh 
O'Brian,  Donna  Reed,  Efrem  Zim- 
balist,  Jr.,  Pat  Boone  and  Edward 
Byrnes.  Musical  background  was  pro- 
vided by  the  ABC  orchestra. 

New  nighttime  programs  being  de- 
veloped for  fall,  it  was  reported,  in- 
clude: "Adventure  in  Paradise,"  "The 
Troubleshooters,"  "The  Detectives," 
"Lincoln  Jones,"  "Where  There's 
Smokey,"  "World  of  Talent,"  "The 
Fat  Man,"  "Cry  Fraud,"  "War  Against 
Crime,"  "Doc  Holliday,"  "Cissie," 
"The  Confessions  of  Willy,"  "The 
Alaskans,"  "Take  a  Good  Look"  and 
"The  Big  Walk." 

Six-Part  Presentation 

The  Cellomatic  presentation  was  di- 
vided into  six  parts:  the  audience 
story,  program  balance,  coverage,  dol- 
lar efficiency,  effectiveness  and  pro- 
gramming book. 


Debbie  Reynolds  Signed 

HOLLYWOOD,  March  lO.-Debbie 
Reynolds  will  play  the  feminine  lead 
in  "Who  Was  That  Lady?"  co-star- 
ring with  Dean  Martin  and  Tony  Cur- 
tis; Noman  Krasna  and  George  Sid- 
ney will  co-produce  the  comedy  for 
Columbia  Pictures,  it  was  announced 
today. 

Miss  Reynolds  will  portray  Tony 
Curtis'  wife  and  Dean  Martin  will 
play  Curtis'  best  friend. 

Hyman  to  Report 

Edward  L.  Hyman,  American  Broad- 
casting-Paramount Theatres  vice-pres- 
ident, who  returned  early  this  week 
from  a  visit  to  all  Hollywood  studios, 
will  meet  the  trade  press  at  luncheon 
on  Friday  in  the  AB-PT  home  office 
dining  room  to  share  with  them  a 
"terrific  upbeat  story." 


'Tempest'  T 


( Continued  from  page  1 )  ; 
man,  Paramount  vice-president  an 
rector  of  advertising,  publicity  am 
ploitation,  and  Martin  S.  Davis, 
tant  director, 

Paramount  is  going  after  the  TV 
in  two  ways :  ( 1 )  through  a  full-; 
advertising  and  publicity  camj 
over  television  itself,  and  (2)  thr 
the  7,000,000  circulation  ( 25,001 
readership)  "TV  Guide"  mags 
which  will  carry  nationally  in- 
March  21  issue  Paramount's  two-; 
four-color  advertisement  on  "Tern] 

'Big  Screen'  Emphasized 

The  advertisement's  illustratior 
accompanied  by  copy  aimed  at  th 
viewer.  "Only  on  the  big  motior 
ture  screen  can  be  seen  this  picl 
the  ad  proclaims. 

The  airwaves  phase  of  the  cam 
is  many-sided: 

( 1 )  Television  and  radio 
saturation  is  being  achieved  wii 
trailers  and  radio  transcription" 
local  usage  in  conjunction  with  "1 
est"  engagements  in  branch  am 
cities. 

( 2 )  A  specially  prepared  ope 
television  film  clip  starring  Van 
is  being  distributed  to  TV  pers 
ties  in  every  important  area.  Tff 
is  unique 
is  able  to 
of  the  television  audience,  with  I 
projected  on  a  screen  beside  tl 
terviewer.  A  special  script  for  t' 
terviewer  accompanies  the  film.  P 

( 3 )  This  kind  of  interview  ia 
able  in  transcription  form  for  r; 

(4)  Top  television  and  radio 
work  shows  are  joining  in  the  p 
tion  of  "Tempest." 

National    television  promotk 
"Tempest"  involves  the  followinj 
up  of  programs  featuring  stars 
picture  as  special  guests:  CBf |i 
What's  My  Line,  ABC-TV's  Petej|)[| 
Hayes  Show,  CBS-TV's  Ed  Si  5 
Show,  CBS-TV's  Arthur  Godfrey  |  j 
NBC-TV's  Dave  Garroway  "|[' 
Show.  A  special  screening  of 
pest"  has  been  put  up  as  the  [; 
for   a  winning  contestant  on  j 
TV's  It  Could  Be  You  progran 
Ralph    Edwards'    NBC-TV  |£ 
show  is  focusing  attention  on  tin 

Sees  Audience  of  15  MSI'I 
Paramount     estimates  that 
000,000  persons  will  have  bejji 
posed  to  "Tempest"  television  f  i| 
tion  when  the  film  enters  reil  1 . 
Eastertime. 


that  a  live  interv 
'converse,"  for  the  1 


Teasers  for  'Some' 

Over  200  special  teaser  trail? 
being  distributed  in  adv  ance  ( 
city  bookings  of  United  Artists' 
Like  It  Hot."  The  special  teas* 
the  first  engagements  of  the  Nl 
Company  presentation  are  being  j 
available  to  exhibitors  free  of  < 
as  part  of  UA's  all-media  proi  j 
campaign  for  the  film.  The  teas  j 
be  distributed  through  National !  t 
Service  are  in  addition  to  the  I 
trailers,  and  will  be  shown  a  ma 
of  two  weeks  before  the  II 
trailers. 


15,  NO.  4" 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  MARCH  12,  1959 


TEN  CENTS 


enate 


arings  on 
limumWage 
'  to  April 

Gives  Exhibitors 
Time  to  Organize 


rom  THE  DAILY  Bureau 

HINGTON,  March  11. -Sen- 
ior Subcommittee  hearings  on 
Federal  minimum  wage 
are  now  unlikely  to  begin 
e  time  next  month,  following 
itional  Easter  recess  of  Con- 

itor  officials  had  earlier  been 
|g  hearings  to  start  late  this 
and  were  concerned  over  the 
time  to  prepare  a  grass-roots 
against  extending  coverage 
res.  The  delay  will  give  the 
ps  additional  time  to  contact 
and  Congressmen,  and  the 
■ecess,  when  lawmakers  tradi- 
;  return  home,  may  provide  an 
ty  opportunity  for  presenting 
..  Continued  on  page  2) 

Exhibitors  Ask 
Campaign  Again 

ur  exhibitor  members  of  the 
3  committee  of  the  business 
campaign    yesterday  reaf- 
eir  desire  for  a  start  early 
bg  of  the  radio  portion  of  the 
campaign.  In  a  letter  to  Abe 
executive   committee  co- 
and  MPAA  representative 
'  immittee,  Ernest  G.  Stellings, 
co-chairman,  said  that  he 
ontinued  on  page  8) 

(re,  TY  Tie-in 
>r  L.  A.  Test 

SAMUEL  D.  BERNS 

•YWOOD,  March  11-Special 
trailers  to  promote  20th 
iFox's  "The  Sad  Horse."  being 
ui  unusual  deal  in  which  the 
ns  help  publicize  the  picture 
for  10  per  cent  of  the  film 
Continued  on  page  7) 


S/ON  TODAY— page  8 


Industry  Group  Strongly  Opposes 
Amendments  to  N.  Y.  Censor  Bills 


Vigorous  opposition  to  proposed  amendments  to  censorship  bills  already 
introduced  into  the  New  York  Legislature  was  expressed  lost  night  in  a  wire 
sent  to  the  appropriate  Legislative  committees  by  a  committee  representing  all 

branches  of  die  motion  picture  busi- 
ness. 

The  telegram  stated  in  part:  "We 
cannot  urge  upon  you  too  strongly 
that  no  action  should  be  taken  on 
these  bills  as  amended  unless  the 
industry  and  the  public  are  afforded 
another  opportunity  to  be  heard  in 
opposition  to  the  amendments.  Legis- 
lation which  has  such  serious  rami- 
(Continued  on  page  2) 


Conn.  MPTO  Scores 
State  Censor  Bill 

Special  to  THE  DAILY 

NEW  HAVEN,  March  11.  -  A 
statement  of  position  in  its  opposition 
to  censorship  legislation  pending  be- 
fore the  Connecticut  legislature,  was 
announced  today  by  the  Motion  Pic- 
ture Theatre  Owners  of  Connecticut, 
an  affiliate  of  Theatre  Owners  of 
America,  following  a  special  luncheon 
meeting  here.  The  statement  was  is- 
sued jointly  by  George  H.  Wilkinson, 
president,  and  Herman  M.  Levy,  ex- 
ecutive secretary,  and  is  as  follows: 

"As  in  other  state  legislatures,  that 
of  Connecticut  has  before  it  an  at- 
tempt at  censorship  by  way  of  control 
over  motion  pictures  and  newspapers 
(Continued  on  page  7) 


New  Hearing  Tuesday 
On  Ohio  Censorship 

Special  to  THE  DAILY 

COLUMBUS,  O.,  March  11-Indus- 
try  opponents  of  censorship  and  film 
classification  will  appear  before  the 
Senate  Judiciary  Committee  of  the 
Ohio  Legislature  at  7:30  P.M.  March 
17  here. 

Proponents,  heard  yesterday,  urged 
approval  of  the  O'Shaughnessy-Lynch 
classification  bill  which  would  label 
all  films  "adult"  or  "family"  and  pro- 
vide penalties  for  "misleading"  adver- 
tising. Witnesses  said  present  state 
laws  against  "obscenity"  in  films  are 
inadequate  despite  stiff  prison  terms  of 
(Continued  on  page  7) 


Canadian  Circuits 
Join  'Oscar'  Drive 

Famous  Players  Canadian  Corpora- 
tion, Ltd.,  and  the  Odeon  Theatre 
Circuit,  leading  circuits  in  Canada, 
have  accepted  the  invitation  of  the 
MPAA  advertising  and  publicity  di- 
rectors' committee  to  participate  in 
the  Academy  Awards  promotion,  it 
was  announced  here.  Kits  are  being 
made  available  to  Canadian  exhibitors 
this  year  for  the  first  time  on  the  same 
(Continued  on  page  7) 


Pope  Asks  Catholic 
Action  on  Films,  TV 

Special  to  THE  DAILY 

VATICAN  CITY,  March  11.  -  The 
first  pronouncement  on  motion  pic- 
tures, television  and  radio  by  the 
new  Pope,  in  the  form  of  an  apostolic 
letter,  was  given  today  to  American 
Bishop  Martin  J.  O'Connor,  president 
of  the  Pontifical  Commission  for  Films, 
Radio  and  Television.  It  directed 
Catholic  bishops  throughout  the  world 
(Continued  on  page  6) 


Columbia  Reports  Net  Profit  of  $1,752,000 
For  First  Half,  After  Non-Recurring  Item 

Columbia  Picures  Corp.  yesterday  reported  net  profit,  including  non-re- 
curring profit,  of  81,752,000  for  the  26  weeks  ended  Dec.  27,  1958.  The  result 
compares  with  a  loss  of  $820,000  for  the  first  six  months  of  the  preceding 
fiscal  year. 

The  net  profit  for  the  1958  period  includes  $2,622,000,  representing  profit 
on  the  sale  of  the  company's  laboratory  facilities  at  the  West  Coast. 

The  half-year  report  by  A.  Schneider,  president,  noted  that  no  Federal 
income  tax  has  been  provided  for  the  current  period  due  to  the  loss  carry- 
over of  the  prior  year. 


Rack  mil  Says: 

Expect  Big 
Grosses  for 
'IT  Pictures 


'Holders  Told  Prospects 
For  'Life,9  'Earth'  Good 

By  WARREN  G.  HARRIS 

The  future  looks  bright  for  Univer- 
sal Pictures  with  the  company  expect- 
ing to  be  "in  the  black"  for  the  second 
quarter  of  the  current  fiscal  year,  com- 
pany stockholders  were  told  at  their 
annual  meeting  in  the  home  office  by 
Milton  R.  Rackmil,  president. 

In  the  first  quarter  the  company 
showed  a  profit  in  January  but  not 
enough  to  overcome  losses  in  Novem- 
ber and  December.  The  upward  trend 
is  continuing,  however,  with  profits 
anticipated  for  the  months  of  Febru- 
ary and  March. 

Questioned  about  prospects  for  the 
forthcoming  "Imitation  of  Life"  Rack- 
mil  said  he  hopes  it  will  gross  over 
$10,000,000.  "This  Earth  Is  Mine" 
will  also  be  a  "big  one,"  he  predicted. 

Universal  has  "no  set  quantity"  of 
pictures  to  be  turned  out  this  year, 
Rackmil  pointed  out,  adding  that 
"we'll  make  as  many  as  possible  of  the 
(Continued  on  page  6) 

Universal  Officers 
Elected  by  Board 

The  board  of  directors  of  Univer- 
sal Pictures  Company,  Inc.  at  their 
meeting  in  New  York  yesterday  fol- 
lowing the  stockholders'  meeting 
elected  the  following  officers: 

N.  J-  Blumberg,  chairman  of  the 
(Continued  on  page  6) 

Three  UA  Branches 
Lead  in  Sales  Drive 

United  Artists'  Jacksonville,  Toronto 
and  Winnipeg  branches  are  leading 
their  respective  groups  in  the  first  lap 
of  the  company's  Fortieth  Anniversary 
sales  drive,  it  was  announced  by  co- 
captains  James  R.  Velde,  general  sales 
manager,  and  Roger  H.  Lewis,  na- 
tional director  of  advertising,  publicity 
and  exploitation. 

Managers  of  die  leading  branches 
(Continued  on  page  3) 


Motion  Picture  Daily 


PERSONAL 
MENTION 


HENRY  H.  MARTIN,  Universal 
Pictures  general  sales  manager, 
left  New  York  yesterday  for  Dallas. 
He  will  return  Monday. 

• 

James  E.  Perkins,  president  of  Par- 
amount International  Films,  left  here 
yesterday  for  London  from  where  he 
will  continue  to  Rome  and  Johannes- 
burg, South  Africa. 

• 

Meyer  Hutner,  Warner  Brothers 
national   publicity  manager,  has  re- 
turned to  New  York  from  the  Coast. 
• 

Ely  Landau,  chairman  of  the  board 
of  National  Telefilm  Associates,  and 
Oliver  Unger,  president,  will  leave 
here  today  for  Los  Angeles. 

• 

Fannie  Hurst,  author  of  "Imitation 
of  Life,"  the  new  production  of  which 
has  been  completed  bv  Universal  Pic- 
tures, is  in  Chicago  from  New  York 
in  connection  with  the  world  premiere 
of  the  film  on  March  17.  Also  in  the 
Windy  City  on  the  same  mission  is 
Philip  Gerard,  Universal's  Eastern 
publicity  manager. 

• 

Bernie  Shapiro,  of  Southern  Poster 
and  Printing  Co.,  Atlanta,  has  left 
there  with  Mrs.  Shapiro  for  the  Coast. 
• 

Irving  H.  Ludwig,  president  of 
Buena  Vista;  Ned  Clarke,  foreign 
sales  manager,  and  Charles  Levy, 
advertising-publicity  director,  will  re- 
turn to  New  York  today  from  Holly- 
wood. 

• 

James  Mason  will  leave  New  York 
for  London  today  via  B.O.A.C. 
• 

Joe  Gins,  sales  manager  for  NTA 
Pictures,  and  Sal  Di  Gennaro,  East- 
ern division  sales  manager,  will  leave 
New  York  today,  the  former  for  Cin- 
cinnati, the  latter  for  New  Haven. 
• 

Fred  Mathis,  Paramount  branch 
manager  in  Jacksonville,  has  returned 
there  from  Atlanta. 

• 

John  Wayne,  who  arrived  in  New 
York  early  this  week  in  connection 
with  United  Artists  "The  Horse  Sol- 
diers." left  here  yesterday  for  Dallas. 
• 

Robert  Aurthur,  writer  of  Para- 
mount's  "The   Mountain   Is  Young," 
lias  left  New  York  for  Hollywood. 
• 

Carlo  Pontj,  producer,  has  re- 
turned to  Hollywood  from  New  York. 


Industry  Group 


( Continued  from  page  1 ) 
fications  should  not  be  adopted  with- 
out the  industry  being  given  an  op- 
portunity to  make  its  position  clear 
on  these  proposed  changes." 

Answers  Fitzpatrick  Letters 

The  wire  was  sent  in  response  to 
letters  advising  of  the  amendments 
which  were  received  by  Charles  E. 
McCarthy  of  COMPO  and  Sidney 
Schreiber  of  MPAA  from  James  A. 
Fitzpatrick,  counsel  of  the  Joint  Leg- 
islative Committee  to  Study  Publica- 
tion and  Dissemination  of  Offensive 
and  Obscene  Material.  Fitzpatrick 
wrote  McCarthy  and  Schreiber  that 
the  Joint  Legislative  Committee  had 
adopted  on  Tuesday  an  amendment 
to  Senate  Introductory  2607  and  its 
companion  measure  Assembly  Intro- 
ductory 3298,  concerned  with  adver- 
tising of  motion  pictures,  and  an 
amendment  which  would  be  a  new 
bill  replacing  a  measure  already  in- 
troduced in  the  Senate  and  House 
to  give  the  State  censor  authority  to 
recommend  that  certain  pictures  be 
declared  unsuitable  for  children  of 
compulsory  school  age. 

The  wire  was  sent  to  individual 
members  of  the  Assembly  Judiciary 
and  Rules  Committees,  Senate  Rules 
and  Education  Committees,  the  Joint 
Legislative  committee  and  to  Fitz- 
patrick. 

Text  of  Telegram 

The  telegram  in  full  follows: 
"Entire  motion  picture  industry  of 
the  State  of  New  York  is  vigorously 
opposed  to  the  passage  of  the  follow- 
ing measures  as  amended  this  week 
by  the  Joint  Legislative  Committee 
To  Study  Publication  and  Dissemina- 
tion of  Offensive  and  Obscene  Mate- 
rial. Bills  are:  New  bill  not  yet  printed 
to  supersede  Assembly  Introductory 
4120  and  its  companion  measure 
Senate  Introductory  3213  and 
amended  bills  Senate  Introductory 
2607  and  Assembly  Introductory 
3298.  These  bills,  as  amended,  are  as 
obnoxious  to  us  as  when  originally 
introduced  and  will  do  just  as  much 
damage  to  the  motion  picture  indus- 
try. Every  branch  of  the  industry 
presented  briefs  at  the  Joint  Legis- 
lative Committee  hearing  held  on 
February  26.  In  addition,  prominent 
authorities  and  civic,  labor  and  reli- 
gious organizations  voiced  their  un- 
qualified opposition  to  these  restric- 
tive measures.  We  cannot  urge  upon 
you  too  strongly  that  no  action  should 
be  taken  on  these  bills  as  amended 
unless  the  industry  and  the  public 
are  afforded  another  opportunity  to 
be  heard  in  opposition  to  the  amend- 
ments. Legislation  which  has  such 
serious  ramifications  should  not  be 
adopted  without  the  industry  being 
given  an  opportunity  to  make  its  posi- 
tion clear  on  these  proposed  changes." 


'Anne'  Sold  Out  for 
First  Month  in  L.  A. 

From  THE  DAILY  Bureau 

LOS  ANGELES,  March  11. -George 
Stevens'  "The  Diary  of  Anne  Frank" 
has  been  sold  out  for  the  first  month 
of  its  Los  Angeles  engagement  at 
the  Egyptian  Theatre,  officials  re- 
vealed today.  Benefit  theatre  parties 
and  mail  orders  have  combined  to 
sell  every  ticket  for  the  first  month  of 
the  20th  Century-Fox  release's  run. 

The  Egyptian  run  which  begins  on 
March  26  with  a  gala,  international 
motif  premiere  also  has  an  advance 
sale  which  is  greater  than  any  road- 
show motion  picture  attraction  ever 
to  play  the  Los  Angeles  area,  it  was 
stated. 


Bigger  Concess 
Sales  to  Be  Stud 


Minimum  Pay 


(Continued  from  page  1) 
exhibitor  views  to  the  Senators  and 
Congressmen. 

The  delay  has  arisen  because  the 
labor  committee  is  taking  longer  than 
expected  to  complete  work  on  a  labor 
anti-racketeering  bill.  It  had  hoped 
to  finish  last  week,  and  now  looks  for 
considerably  more  work  on  the  bill. 
The  Easter  recess  begins  March  27 
and  runs  through  April  5. 

House  Labor  Committee  hearings 
are  even  further  off. 

A.  Julian  Brylawski,  chairman  of 
the  legislative  committee  of  the 
Theatre  Owners  of  America,  warned 
the  recent  TOA  mid-winter  board 
meeting  here  that  pending  bills  to 
expand  minimum  wage  coverage 
could  easily  be  interpreted  as  cover- 
ing theatre  chains  and  larger  thea- 
tres. Exhibitor  leaders  subsequently 
agreed  to  mobilize  against  any  such 
change. 


Five  Stars  of  4  Anne' 
To  Attend  Bow  Here 

Five  stars  of  "The  Diary  of  Anne 
Frank,"  producer  -  director  George 
Stevens  and  authors  Frances  Good- 
rich and  Albert  Hackett  will  attend 
the  gala  charity  world  premiere  of 
the  film,  Wednesday  night  at  the  RKO 
Palace  Theatre  here.  The  affair  will 
be  held  under  the  auspices  of  the 
American  Association  for  the  United 
Nations. 

Millie  Perkins,  the  Fairlawn,  N.  J., 
girl  making  her  film  debut  in  the  title 
role,  will  head  the  star  contingent 
which  includes  Shelley  Winters,  Ed 
Wynn,  and  Gusti  Huber  and  Lou 
Jacobi,  who  recreate'  their  roles  in 
the  Pulitzer-Prize-winning  stage  play 
adaptation.  Associate  producer  George 
Stevens  Jr.,  will  also  attend  the  open- 
ing performance. 


Methods  to  increase  sales  of 
sions  at  theatres  will  be  explore 
one-day  meeting  sponsored  by 
tional  Association  of  Concessi 
at  the  Park  Sheraton  Hotel 
Thursday,    March     19.  Conf 
chairman  is  Bert  Nathan  of  Be 
than  Enterprises,  Brooklyn 

Developing  the  program,  w 
is  anticipated  will  attract  200 
trants,  are  Harold  Newman,  ( 
Theatres;  John  Convery,  An 
Broadcasting-Paramount  Tl 
Leonard  Pollack,  Loew's  Th 
Jack  Yellin,  Stanley  Warner  M 
ment  Corp.;  and  Melville  B. 
APCO,  Inc. 

Among  the  topics  scheduled 
cussion  are:  "New  Ideas  in 
sions  and  Vending";  "Better  M 
dising  Methods  Sell  More"; 
ment-Recreations  Sales  Potenti 
ket  Analysis";  and  "Profitabl 
Clinic,"  Each  topic  will  be  dev 
by  a  discussion  leader  and  pa 
tion  will  be  encouraged  from 
trants,  who  will  explain  appl 
to  their  own  specific  operation 

The    morning  session 
promptly  at  9:30  A.M.,  accorc 
NAC  executive  vice  president  1 
J.    Sullivan,    and  continue 
12:30  P.M.,  when  luncheon 
served  to  all  registrants.  The 
Cola  Company  will  act  as  host, 

The  afternoon  conference 
from  2  P.M.  to  5:30  P.M.  Fol 
the  meeting  the  Pepsi-Cola  Co 
will  host  a  cocktail  party  at  the 

'Hur'  Merchandisin 


MGM  has  appointed  Stone 
iates  to  act  as  exclusive  mercl 
■presentatives   for  tie-in 
Hur."   The  agreement 


in 


licensing  of  manufacturing  of  a| 
mercial  products  based  on  the' 
production. 

Benefit  Bow  for  'Pc 

PHILADELPHIA,  March  114 
though  the  opening  date  of  "Por 
Bess"  here  will  not  be  schedule 
the  late  summer,  William  Gi 
has  arranged  for  a  benefit  pi 
of  the  picture  at  his  Midtown  T 
The  first  performance  will  be 
sored  by  Heritage  House. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherw  n  Kane.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman. 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club 
ington,  D.  C.;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Editor;  William  Pay.  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  bv  Ouiglev  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Ro 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Ouigpubco.  New  York."  Martin  Ouiglev,  President:  Martin  Ouiglev.  Jr..  Vice-President;  Theo  T.  Sullivan.  Yi 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Ouiglev  Publications :  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  timel 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac.  Fame.  Entered 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1S79.  Subscription  rates  per  year,  $b  in  the  Americas  and  $12  foreign.  Single  cop 


,lnv,  March  12,  1959 


Motion  Picture  Daily 


SMPTE  Planning  Program  for  85th  77777 
JJt,|J ^Jjt     Convention  on  Int'l.  Communication     ,  ,  ,  j)|  Jj,  fj  ]$ 

ROUNDUP 


ry  Kasperovvicz,  engineering 
|?r  in  the  physico-chemical  sec- 
Du  Mont  Tube  Operations, 
■n  named  director  of  color  tube 
h  and  development  at  Allen  B. 
nt  Laboratories.  He  will  be  in 
of  development  of  a  single- 
ilor  tube  for  commercial  TV 
rs,  a  program  being  conducted 
contract  to  Chromatic  Televi- 
iboratories,  a  division  of  Para- 
Pictures. 

Kl  D 

Cudone,  of  the  Edgemoor 
,  Wilmington,  Del.,  and  Jack 
ell,  of  the  Academy  Theatre, 
?go,  Cal.,  have  joined  Theatre 

of  America. 

□ 

Friedman,   veteran  industry 
t    and    journalist,    has  been 
press   representative   for  Al- 
tists  Pictures  of  Canada,  Ltd. 
aow  in  New  York  for  confer- 
^lon  current   and  forthcoming 

□ 

Novak  yesterday  held  a  press 
ace  at  the  Columbia  Pictures 
)ffice  for  high  school  paper 
iof  the  New  York  area.  Some 
ergraduate  fourth-estaters  at- 

□ 

ie  Silverberg,  who  recently  re- 
frain Universal  in  Pittsburgh, 
n  appointed  office  manager  for 
na's  newly-formed  U.  S.  Films, 
that  city.  Dana  will  open  his 
ces  there  Monday. 
□ 

i  Pries,  formerly  chief  barker 
Philadelphia  Variety  Club  and 
y  an  officer  of  Variety  Clubs 
ional,  has  been  elected  first 
'sident  of  the  Main  Line  Re- 
=mple,  Beth  Elohim,  in  Wyn- 


vertson  has  been  named  gen- 
nager  for  all  units  of  Adam- 

satres  in  the  Willamette  Val- 
Oregon,  supervising  theatres 
Albany  and  Corvallis. 

I  ° 

smith,  retired  Warner  Broth- 
J  mch  manager  in  Albany,  N.  Y., 
n  named  to  buy  and  book  the 
"heatre,  Deposit,  N.  Y.,  op- 
of  which  was  recently  taken 
Floyd  Thompson  from  Kallet 
|. 

□ 

V.  Iselin,  of  Tri-City  Drive-in 
js,  is  serving  as  co-chairman 
oung  executives  committee  of 
rish  Welfare  Fund  Campaign, 
N.  Y. 

□ 

«rd    Goldstein,    former  20th 
i-Fox    salesman    in  Albany, 
has  assumed  the  buying  and 
of  the  Avon  Theatre,  Canas- 
Y.,  for  Ralph  Balducci,  who 
reopened  the  house. 


"Films  and  Television  for  International  Communication,"  the  theme  of  the 
85th  semi-annual  convention  of  the  Society  of  Motion  Picture  and  Television 
Engineers,  will  be  dramatized  in  a  variety  of  ways  when  the  43-year-old 
organization  meets  in  convention  ses-  ■  


sions  at  the  Fontainebleau  Hotel, 
Miami  Beach,  May  4-8,  according  to 
program  chairman  Garland  C. 
Misener. 

On  the  opening  day  of  the  con- 
vention, sessions  will  be  devoted  to 
high-speed  photography  and  instru- 
mentation, theatres  and  projection. 
Mitchell  Wolfson,  president  of 
Wometco  Theatres  and  Television 
Station  WTVJ  of  Miami,  will  address 
a  get-together  luncheon  on  that  day." 

A  special  attraction  of  the  first  day, 
May  4,  will  be  an  address,  Monday 
evening,  by  Major  General  John 
Bruce  Medaris,  Commanding  General, 
U.  S.  Army  Missile  Command,  Hunts- 
ville,  Ala.  General  Medaris  previous- 
ly commanded  the  Army  Ballistic 
Missile  Agency  from  its  inception  in 
November,  1955.  He  was  designated 
first  commander  of  the  AMC  in 
March,  1958. 

TV  Sessions  Slated 

Other  sessions  during  the  conven- 
tion week  will  be  on  laboratory  prac- 
tices, cinematography,  audio-visual 
communications,  committee  meetings, 
sound  and  multilingual  films,  studio 
lighting  and  practices,  television  film 
techniques,  television  facilities  and 
television  recording. 

A  novel  new  feature  of  the  con- 
vention will  be  the  papers-demonstra- 
tion session  on  the  second  day,  sched- 
uled to  be  held  in  connection  with 
the  international  equipment  exhibit. 
The  demonstrations  will  be  given  in 
sequence  in  the  sessions  auditorium, 
adjacent  to  the  international  equip- 


ment exhibit,  which  will  be  open  to 
visitors  all  afternoon.  This  year's  ex- 
hibit promises  to  be  the  largest  of 
its  kind  ever  featured  at  an  SMPTE 
convention.  Already  more  than  50 
companies  from  the  United  States, 
Europe  and  Asia,  have  indicated  their 
interest  in  showing  the  latest  in  photo- 
graphic instrumentation,  cameras, 
projectors,  and  screens,  closed-cir- 
cuit TV  systems,  lab  and  editing-room 
equipment,  motion  picture  and  TV 
studio  lighting,  and,  magnetic/optical 
sound  devices. 

Technical  Papers  Varied 

Technical  papers  at  this  convention 
will  treat  a  wide  variety  of  subjects, 
among  which  are  the  following:  the 
silicone  rectifier  dimmer;  television 
lighting,  past,  present  and  future; 
implications  of  the  continental  class- 
room for  open-circuit  television  teach- 
ing; a  program-by-program  billing 
system  for  pay-TV;  'are  ASA  speed 
numbers  accurate?';  photo  instrumen- 
tation in  the  AVBO  CF-105  arrow; 
production  planning  for  contractual 
film  progress  reports;  new  approaches 
to  location  recording  techniques; 
comparison  of  learning  resulting  from 
motion  picture  projection  and  closed- 
circuit  TV  presentation  and  establish- 
ing and  maintaining  printer  light 
balance  in  additive  printing. 

On  the  last  day  of  the  convention, 
conditions  permitting,  concurrent 
meetings  on  television  recording  will 
be  held  in  Miami  =and  Havana,  with 
two-way  transmission  during  the 
sessions. 


Three  UA  Branches 

(Continued  from  page  1) 
are:  Byron  Adams,  Jacksonville; 
George  Heiber,  Toronto;  and  Abe 
Feinstein,  Winnipeg.  Canadian  district 
manager  Charles  S.  Chaplin  leads  in 
the  district  standings.  The  22-week 
campaign  for  collections,  billings  and 
play-dates  will  award  more  than  $60,- 
000  in  cash  prizes  to  the  winners 
among  the  company's  33  competing 
branches  in  the  United  States  and 
Canada. 


Bilgrey  Program  Head 

Felix  J.  Bilgrey,  vice-president  of 
the  Little  Carnegie  and  World  thea- 
tres here,  has  been  placed  in  charge 
of  programming  for  the  two  houses, 
it  was  announced  yesterday  by  Jean 
Goldwurm,  president  of  the  operating 
companies. 

Named  to  WOMPI  Post 

ATLANTA,  March  11. -Mrs.  Nell 
Middleton,  of  MGM.  has  been  named 
chairman  of  the  nominating  committee 
for  the  local  chapter,  Women  of  the 
Motion  Picture  Industry.  Other  mem- 
bers are  Frankli  English  and  Martha 
Chandler. 


'Compulsion'  Seen  by 
Ohio  Governor,  Others 

Special  to  THE  DAILY 

COLUMBUS,  O.,  March  ll.-Gov- 
ernor  Michael  Di  Salle  and  the  entire 
Ohio  State  Legislature  attended  a 
screening  of  "Compulsion,"  hosted  by 
producer  Bichard  Zanuck,  today.  The 
screening  was  held  at  the  request  of 
the  Governor  as  part  of  the  intensive 
program  underway  in  this  state,  based 
upon  the  bill,  due  to  come  before  the 
legislature,  on  the  elimination  of  capi- 
tal punishment. 

Had  Requested  the  Showing 

Since  a  portion  of  the  film  deals 
with  the  question  of  capital  punish- 
ment, Governor  Di  Salle  and  mem- 
bers of  the  legislature  asked  to  see 
the  film.  Following  the  screening  at 
the  Grand  Theatre,  here,  Zanuck  met 
with  members  of  the  legislature  and 
discussed  various  aspects  of  the  pic- 
ture as  well  as  his  research  into  the 
question  of  capital  punishment. 

Prior  to  the  screening,  the  young 
producer  appeared  with  the  Governor 
on  a  television  program  direct  from 
the  State  House  in  which  the  subject 
again  was  discussed. 


Rosen  Tops  RKO  Winners 

Marty  Bosen,  manager  of  the  BKO 
Albee  Theatre,  Brooklyn,  was  the  win- 
ner of  the  grand  prize  in  the  circuit's 
eight-week  business  building  contest, 
it  has  been  announced  by  Harry  Man- 
del,  vice-president  of  RKO  Theatres. 
Besides  the  main  prize  of  $750,  cash 
awards  were  made  each  week.  Win- 
ners, in  addition  to  Bosen  were:  M. 
A.  Anderson,  BKO  Hillstreet,  Los  An- 
geles; Jerome  Greenberger,  RKO 
Fordham;  Brad  Manning,  BKO  Proc- 
tor's, Newark;  Mark  Ailing,  RKO 
Golden  Gate,  San  Francisco;  Harry 
Dearmin,  RKO  Orpheum,  Marshall- 
town;  Sam  Fersten,  RKO  Kenmore, 
Brooklyn,  and  Nicola  Constabile,  RKO 
Alhambra,  New  York. 

■ 

Juke  Box  Story  for  Banyan 

Banyan  Productions  has  announced 
as  its  first  feature  production  "Dead- 
ly Music,"  from  an  original  screen- 
play by  Charles  J.  Hundt.  Production 
will  take  place  in  and  around  New- 
York  in  the  early  spring.  It  is  a  story 
written  against  a  background  of  the 
juke-box  industry. 

■ 

AGE  Meeting  in  New  Haven 

A  territorial  meeting  of  the  American 
Congress  of  Exhibitors  will  be  held 
today  at  the  Stanley  Warner  zone 
office  in  New  Haven.  Territorial  tem- 
porary co-chairmen  are  Harry  Fein- 
stein, S-W  Northeastern  zone  mana- 
ger, and  George  H.  Wilkinson,  Jr., 
operator  of  the  Wilkinson  Theatre, 
Wallingford. 

■ 

Maryland  Allied  To  Meet 

Allied  Motion  Picture  Theatre  Own- 
ers of  Maryland  will  hold  its  annual 
meeting  and  election  of  officers  at  the 
Park  Plaza  Hotel,  Baltimore,  on 
March  19. 

■ 

Ponti  Using  'Carmen'  Theme 

Carlo  Ponti  and  Marcello  Gerosi 
are  going  forward  with  plans  to  pro- 
duce a  dramatic  production  based  on 
the  "Carmen"  theme  and  starring  So- 
phia Loren,  despite  the  report  that 
production  has  started  in  Spain  on  a 
picture  titled  "Cannen." 

■ 

'Big  Country'  Victors  Named 

United  Artists  and  the  Avis  Rent-a- 
Car  System  have  announced  the  five 
winners  of  the  national  contest  con- 
ducted in  conjunction  with  UA's  "The 
Big  Country."  Winners— one  from  each 
of  the  five  sections  of  the  nation- 
arc:  C.  W.  McCullough,  Buffalo;  Harry 
Lohse,  Indianapolis;  Mrs.  F.  L.  De 
Bra,  Fort  Myer,  Fla.;  Mrs.  Jean  Andre, 
Milwaukee,  and  Mrs.  Vernard  H. 
Webb,  Sunnyvale,  Cal.  The  awards 
provide  the  use  of  an  Avis  car  for 
2,000  miles. 


Universal  proud! 


Claude  Heilman  •  Screenplay  by  Casey  Robins 


nnounces  for  July  release . . . 


ock  Hudson 
an  Simmons 
orothy  McGuire 
aude  Rains 


9D 


a  by  Henry  King 


)DinS  •  Produced  by  Casey  Robinson  and 

ward  Muhl,  Executive  Producer  •  A  Vintage  Production 


Motion  Picture  Daily 


National  Big  Univ.  Grosses  Expected    'U'  Officer 


Pre -Selling 


A STRIKING  full  page  ad  on 
"Imitation  of  Life,"  starring 
Lana  Turner  and  John  Gavin,  ap- 
peared in  the  March  9  issue  of  "Life." 
This  new  U.I.  film  will  have  its  New 
York  premiere  at  the  Roxy  Theatre. 

"My  Uncle,"  the  Continental  film 
nominated  for  an  Academy  Award, 
received  a  laudatory  review  in  the 
March  issue  of  "Seventeen."  Accord- 
ing to  the  reviewer,  "My  Uncle"  is  a 
delightful  French  comedy  continuing 
the  adventures  of  Mr.  Hulot.  In  this 
film  Mr.  Hulot  is  pitted  against  the 
cold  mechanization  of  modern  times. 
• 

Columbia  took  advantage  of  the 
i  regional  editions  of  "T.V.  Guide"  by 
placing  a  full  page  ad  in  the  March 
21  issues  of  the  Texas  editions  to  ad- 
vertise the  premiere  of  "Gidget"  in 
the  Lone  Star  State. 

• 

Debbie  Reynolds  is  on  the  full  color 
cover  of  "Photoplay's"  April  issue.  In 
the  same  issue  there  is  an  entertain- 

!  ing  interview  that  Debbie  gave  to 
14-year-old  Pam  Lamer  of  Inglewood, 
Calif.  The  readers  of  this  issue  see 
Debbie  through  the  eyes  of  a  typical 

fj  teenager,  who  finds  her  a  warm, 
friendly  thoughtful  person  interested 
in  the  problems  of  people  who  work 
with  her.  "The  Mating  Call"  is  Deb- 
bie's current  film  and  "Say  One  For 
Me,"  and  "Rat  Race"  are  being  read- 
ied for  release. 

• 

The  readers  of  "Look's"  March  17 
issue  see  Hollywood  celebrities  in  can- 
did camera  shots,  photographed  from 
the  window  of  Sam  Goldwyn's  stu- 
dio office.  Phil  Stern  set  his  camera 
at  this  vantage  point  and  the  stars  did 
not  realize  they  were  being  photo- 
graphed. Marilyn  Monroe,  Frank 
Sinatra,  Debbie  Reynolds,  Jack  Lem- 
mon,  Sammy  Davis,  Jr.,  Tony  Curtis 
and  Sidney  Poitier  are  some  of  the 
performers  seen  during  unguarded 
moments.  These  shots  were  made 
while  "Porgy  and  Bess,"  "Some  Like 
It  Hot"  and  "The  Defiant  Ones"  were 
being  produced. 

• 

In    an    article    on    Dorc  Schary's 


(Continued 

type  we  think  profitable."  He  said 
that  as  of  last  August  Universal  has 
completed  six  pictures,  and  is  now 
shooting  four. 

Seemingly  contented  with  the  sale 
of  the  Hollywood  studios,  Rackmil 
said  that  the  company  was  formerly 
faced  with  an  annual  operating  cost 
of  $6,250,000  for  the  facilities.  Now, 
under  a  lease  with  MCA,  the  company 
w  ill  only  have  to  shell  out  about  $1,- 
000,000  annually  for  use  of  produc- 
tion facilities. 

Quarter  In  the  Black 

The  loss  for  the  first  quarter  is  about 
$700,000,  Rachmil  said.  Over-all,  the 
quarter  will  appear  on  the  books  in 
black  ink,  due  to  a  non-recurring  prof- 
it from  the  sale  of  the  Universal  stu- 
dios in  Hollywood  to  MCA. 

In  answer  to  a  stockholder's  ques- 
tion, Rackmil  said  that  there  will  be 
no  dividend  on  Universal's  common 
stock  until  "the  company  gets  back 
in  the  black." 

Ad  Budget  Down  Slightly 

Rackmil  said  that  Universal's  adver- 
tising expenditures  for  1958  were  low- 
er than  those  of  1957,  although  he 
would  not  reveal  a  figure  "for  compe- 
titive reasons."  He  pointed  out  that 
"many  companies  are  using  the  weight 
of  presumed  advertising  budgets  to 
attract  independent  producers."  He 
added  that  Universal's  ad  budget  was 

theatrical  activities  appearing  in  the 
March  9  issue  of  "Life,"  his  latest 
film  "Lonelyhearts"  is  reviewed. 
"Life,"  points  out  that  Dore  likes  to 
look  on  the  bright  side  of  things.  He 
both  wrote  and  produced  this  U.A. 
film  based  on  Nathanael  West's  cyni- 
cal novel.  As  he  tells  West's  story,  no 
one  murders  the  reporter,  everyone 
forgives  everyone  else's  sins  and  the 
editor  reforms. 


"Never  Steal  Anything  Small,"  the 
new  U.I.  film  starring  James  Cagney 
and  Shirley  Jones,  has  been  selected 
as  the  picture  of  the  month  by 
"Argosy"  for  March. 

• 

An  interesting  and  revealing  profile 
of  Julie  London  will  appear  in  the 
March  15  issue  of  "Parade."  Her  latest 
films  are  "Night  of  the  Quarter  Moon" 
and  "Man  of  the  West." 

Walter  Haas 


from  page  1 ) 
determined  by  the  "number  of  pic- 
tures and  the  type  we're  releasing." 

In  answer  to  a  question  from  the 
floor,  Rackmil  said  that  he  has  "no  in- 
tention" of  effecting  a  merger  of  Uni- 
versal with  its  parent  company,  Decca 
Records,  of  which  he  is  also  president. 
He  said  there  is  no  reason  to  consider 
a  merger  between  the  two  companies 
unless  there  would  be  benefits  result- 
ing for  both. 

Nine  Directors  Elected 

The  meeting  elected  the  following 
nine  directors:  Preston  Davie,  Albert 
A.  Garthvvaite,  John  J.  O'Connor, 
Rackmil,  Budd  Rogers  Daniel  M. 
Sheaffer,  Harold  I.  Thorp,  Samuel  H. 
Vallance  and  N.  J.  Blum  berg. 

Stockholders  also  approved  the  se- 
lection of  Peat,  Marwick,  Mitchell  & 
Co.  as  independent  public  auditors 
for  the  coming  year. 


Over  187  Key  City  Dates 
For  'Gidget'  at  Easter 

Over  187  key  city  theatres  have 
booked  Columbia's  "Gidget"  for  the 
Easter  season,  Rube  Jackter,  vice 
president  and  general  sales  manager 
said  yesterday.  A  total  of  300  prints 
available  will  all  be  working,  he 
added. 

Jackter  said  that  the  company  was 
heartened  by  exhibitor  reaction  to 
"Gidget,"  especially  because  it  was 
the  first  of  a  number  of  films  the  com- 
pany will  offer  which  will  have  young 
and  relatively  new  players  in  the  key 
roles.  The  sales  executive  credited 
trade  press  advertisements  and  news 
stories  with  playing  a  major  role  in 
gaining  acceptance  for  "Gidget"  as  an 
Easter  attraction  for  key  houses  in  the 
face  of  competition  from  films  being 
offered  by  other  companies. 

Stresses  Value  of  Promotion 

"There  have  been  many  statements 
made  by  production  and  distribution 
executives  bemoaning  the  fact  that 
exhibitors  ask  for  new  faces  but  don't 
book  pictures  they  play  in,"  said  Jack- 
ter. "I  believe  the  reaction  to  'Gidget' 
shows  that  is  not  the  case,  especially 
when  the  distributor  goes  out  and  sup- 
ports the  young  stars  with  the  same 
kind  of  promotional  campaign  it  would 
give  to  a  film  headlining  boxoffice 
champions." 


( Continued  from  page  1 ) 
board,  Milton  R.  Rackmil,  presidi 
Adolph  Schimel,  vice-president,  j 
retary  and  general  counsel;  David ; 
Lipton,  Edward  Muhl  and  John' 
O'Connor,   vice-presidents;  Felix 
Sommer,  treasurer  and  assistant 
retary;  R.  M.  Miles,  controller 
assistant  treasurer;  Charles  H.  St 
ford,  assistant  treasurer;  and  Mc; 
Davis   and  Anthony  Petti,  assisll 
secretaries. 


Pope  Asks 

( Continued  from  page  1 ) 
to   tighten  and  coordinate  Cath; 
action  with  respect  to  those  med 

Pope  John  XXIII  has  given  ; 
Commission,  set  up  experiment 
by  the  late  Pope  Pius  XII,  bro£ 
authority  and  instituted  it  as  a 
manent  office  of  the  Papal  Secret 
ship  of  State. 

Stating  that  films,  TV  and  r; 
present  grave  problems  in  the  "fi 
of  public  morality,  propagation 
ideas  and  the  education  of  you 
the  Pope  said  that  he,  therefore, 
tended  his  "paternal  and  insis 
warning"  to  all  those  responsible 
motion  picture,  radio  and  televi 
broadcasts. 


Sack  To  Be  Host 

BOSTON,  March  11-Exhibitor 
Sack  will  host  a  special  luncheon 
actor  Bradford  Dillman  here  on  M 
19  at  the  Boston  Club  to  be  folio 
by  a  screening  of  "Compulsion."  I 
man,  who  stars  in  the  Zanuck  Proi 
tion,  will  stop  here  on  a  leg  of 
cross-country  tour  in  behalf  of 
CinemaScope-20th  Century-Fox 
lease.  The  Sack  luncheon  will  ; 
attended  by  newspaper  publisl 
press,  radio  and  television  represe 
fives,  as  well  as  metropolitan  m 
paper  critics.  A  party,  following 
screening,  will  be  attended  by  ci 
from  the  surrounding  cities.  "Com  ? 
sion"  opens  at  Sack's  Gary  Theab 
April. 


Hammer  Films  Party 

Officials  of  Hammer  Film  Pn 
London,  will  be  hosts  at  a  coci 
reception  to  press  representatives 
others  at  the  Hampshire  House 
March  17.  Attending  will  be  Ja 
Carreras,  Anthony  Hinds  and  MiC 
Carreras. 


"One  of  the  greatest 
spectaculars.  I  have 
never  seen  such 
mammoth  scenes!" 


■R.  V.  McGinn  is, 
R.  V.  McGinnis  Theatres 


PARAMOUNT  PICTURES  PRE 


VAN  HEFLIN  •  SILVANA  MANGANO  •  VIVECA  LINDFORS  •  GEOf | 

OSCAR  HOMOLKA  •  HELMUT  DANTINE  •  AGNES  MOOREHEAD  •  ROBERT  KEITH  and  VITTORIO  GASSMAN  •  Directed 


; 


iday,  March  12,  1959 


Motion  Picture  Daily 


i 


I  Papers  to  Be  Contacted 
/dually  for  'Oscar  Nite' 

Special  to  THE  DAILY 

•STON,  March  11.  —  Each  news- 
of  Boston  and  other  key  cities 
ew  England  will  be  personally 
ached  by  a  publicity  man  of  the 
mges  or  circuits  in  the  area  in 
fort  to  get  the  largest  possible 
lace  for  the  Academy  Awards 
md  television  program  of  April 
is  were  completed  at  a  meeting 
•n  the  publicists  and  the  cam- 
co-chairmen,  Arnold  Van  Leer 
floyd  Fitzsimmons. 

papers  will  be  serviced  with 
ial  supplied  for  the  purpose  by 


heatre-TV 


{  Continued  from  page  1 ) 
in  their  area,  were  demonstrat- 
the  trade  press  here  last  night 
dinner  given  by  the  company 
ster  House. 

plan  will  be  tested  in  a  20- 
:  multiple  run  engagement  in 
os  Angeles  area  opening  next 
"Horse,"  packaged  with  another 
ited  Producers  Production  for 
'The  Little  Savage,"  has  had  a 
>k  buildup  over  Station  KTTV. 
10  different  "program-trailers," 
ng  David  Ladd,  Chill  Wills,  Rex 

t.  Patricia  Wymore  and  others 
cast.  The  spots  were  spread  at 
times  during  the  day,  receiv- 
,<proximately  55  plugs  to  date. 

Regarded  as  'Trailers' 

Woolen  and  Reavis  Winckler, 
executives,  regard  the  "trail- 
ed as  an  adjunct  to  the  station's 
,nming,  produced  with  story  in- 
pnd  entertainment  values,  even 
they  build  up  to  a  climax 
results  in  a  teaser-invitation  to 
film.  Ten,  20  and  60-second 
inouncements  will  be  used  for 
ek  prior  to  the  film's  opening 
i  station  may  consider  continu- 
iot  announcements  following 
engagement. 

■rt  L.  Lippert,  theatre  chain 
r  and  organizer  of  Associated 
prefaced  the  screening 
|e  announcement  he  had  tied  up 
Itions  for  the  plan  around  the 
before  the  picture  was  pro- 


Canada  Circuit 


{Continued  from  page  1) 
basis  they  are  being  offered  to  the  ex- 
hibitors in  the  U.  S.  James  Nairn  of 
Famous  Players  and  Ron  Leonard  of 
Odeon  have  ordered  a  total  of  175 
Academy  Award  kits  so  far. 

The  Academy  Award  program  will 
be  featured  on  33  TV  stations  of  the 
CBC-TV  network  on  April  6,  in  addi- 
tion to  the  NBC-TV  and  radio  net- 
works in  the  U.  S. 

Barron,  Glasser  Handling  Kits 

Win  Barron,  exploitation  chairman 
for  Canada,  announced  that  definite 
word  is  expected  from  CBC  on  wheth- 
er or  not  that  radio  network  will  pro- 
vide the  "Oscar"  show  to  its  member 
stations  on  a  co-operative  basis.  Bar- 
ron, together  with  Sam  Glasser,  his 
co-chairman,  are  handling  the  kit  pro- 
duction and  distribution  in  Canada. 


New  Hearing 

( Continued  from  page  1 ) 
from  one  to  seven  years  provided  for 
violations. 

Mrs.  Andrew  Martin,  Columbus 
housewife,  said  she  would  have  more 
confidence  in  decisions  of  the  exam- 
ining board  set  up  under  the 
O'Shaughnessy-Lynch  bill  "because 
standards  are  defined  in  the  bill."  Ed- 
ward Honton,  representative  of  the 
Citizens  for  Decency  group  of  20 
members,  asserted  the  bill  is  constitu- 
tional and  said  certain  films  cause 
youths  to  engage  in  "unwholesome 
experiments"  in  sex. 

Leo  Stark,  Columbus  attorney,  said 
theatre  operators  are  now  "wide  open 
to  prosecution"  and  "this  bill  would 
free  them  from  criticism."  He  said 
since  the  state  regulates  sales  of  liquor, 
horse-race  betting,  and  obscene  maga- 
zines, it  has  the  power  to  regulate 
movies.  Under  committee  questioning 
Stark  admitted  "it's  impossible  to  leg- 
islate morals." 

School  Groups  Heard 

Mrs.  L.  M.  Merritt,  Columbus 
school  teacher  and  representative  of 
business  and  professional  women's 
clubs,  Mrs.  Roland  Hepner,  of  Ohio 
Congress  of  Parents  and  Teachers  and 
Mrs.  Leland  Ramsey,  Columbus 
housewife,  voiced  support  of  the  bill. 
Co-sponsor  Sen.  Thomas  O'Shaugh- 
nessy,  Columbus  democrat,  said  he  is 
not  a  "busybody,  do-gooder  and 
without  sin"  but  he  believes  the  bill 
is  needed  and  is  constitutional. 


'Oscar  Night'  Aid  Pledged 
By  50  Additional  Theatres 

Fifty  additional  theatres,  from  10 
states,  have  pledged  their  participa- 
tion in  promoting  the  Academy 
Awards  telecast  on  April  6,  it  has 
been  announced  by  the  Council  of 
Motion  Picture  Organizations. 

The  largest  individual  pledge,  said 
Compo,  came  from  the  Walter  Reade 
circuit,  which  ordered  Academy 
Award  kits  for  all  of  its  23  theatres 
and  which  plans  a  special  "Oscar 
Night"  exploitation  for  the  entire  cir- 
cuit. 


Paramount  Delivers 
'Oscar1  Film  Spots 

Paramount  Pictures  have  produced 
and  delivered  to  NBC,  film  spots  for 
promotion  of  the  Academy  Awards 
presentation  on  the  NBC  and  CBC 
television  networks,  according  to 
Jerome  Pickman,  vice-president  of 
Paramount  and  co-chairman  of  the 
Academy  Awards  committee  of  the 
advertising  and  publicity  directors' 
committee  of  MPAA. 

Slated  on  Two  TV  Webs 

The  stars  who  appear  in  these 
spots  in  support  of  "Oscar"  are:  Clark 
Gable,  Sophia  Loren,  Karl  Maiden, 
Lili  Palmer,  Carroll  Baker  and  Lee 
J.  Cobb.  The  two  television  networks 
have  allotted  heavy  spot  schedules 
to  present  these  motion  picture  stars 
in  short  reminders  of  "Oscar"  Day 
on  TV. 


Sign  Carol  Lawrence 

Carol  Lawrence,  star  of  Broadway's 
"West  Side  Story,"  has  been  signed 
to  appear  with  Roddy  McDowall  and 
Victor  Jory  in  "Night  of  Betrayal," 
on  the  U.  S.  Steel  Hour,  Wednesday, 
March  25,  at  10  P.M.,  EST,  via  chan- 
nel 2.  The  young  star  will  be  making 
her  dramatic  debut  on  television  with 
her  Steel  Hour  appearance. 


40  Pushing  'Some' 

A  task  force  of  40  United  Artists 
exploiteers  are  now  in  the  field  to 
kick  off  the  pre-release  publicity  cam- 
paign for  Billy  Wilder's  "Some  Like 
It  Hot."  The  all-media  push  for  the 
Mirisch  Company  presentation  is  bud- 
geted at  more  than  $1,000,000,  and 


Conn.  MPTO 

( Continued  from  page  1 ) 
through  censorship  of  advertising 
materials  used  by  theatres  and  in- 
serted in  the  newspapers.  The  Motion 
Picture  Theatre  Owners  of  Connecti- 
cut lias  been  and  will  be  firm  in  its 
opposition  to  any  attempt  at  such 
legislation. 

Cites  Supreme  Court  Edict 

"The  United  States  Supreme  Court 
has  held  that  motion  pictures  are 
protected  by  the  First  and  Fourteenth 
Amendments  to  the  United  States 
Constitution.  Local  and  state  law 
making  bodies  should  abide  by  that 
mandate  and  not  attempt  to  do  in- 
directly what  the  United  States  Su- 
preme Court  has  outlawed  directly. 

"While  the  bill  in  the  Connecticut 
Legislature  does  not  specifically  set 
up  censorship,  it  amounts  to  the  same 
thing.  It  means  approval  of  all  ad- 
vertisements that  theatres  and  news- 
papers insert  or  display. 

"The  daily  newspapers  of  Connec- 
ticut have  joined  in  this  fight  against 
the  proposed  legislation. 

"Finally,  there  is  at  present,  ample 
provisions  against  obscenity  in  adver- 
tising, etc.,  in  this  state,  and  in  other 
states.  There  is  no  need  for  further 
strangulating  legislation. 

Al  Smith  Quoted 

"In  the  words  of  the  late  Alfred 
E.  Smith  on  the  subject  of  censorship: 
'Interference  with  personal  liberty, 
censorship  of  thought,  word,  act  or 
teaching,  abridgment  in  any  way  of 
the  freedom  of  speech  and  of  the 
press  by  the  Government  itself,  un- 
questionably encourages,  if  in  fact  it 
does  not  promote,  intolerance  and 
bigotry  in  the  minds  of  the  few 
directed  against  the  many'." 

369th  to  Honor  P oilier 

Sidney  Poitier,  star  of  Stanley 
Kramer's  "The  Defiant  Ones,"  will  be 
honored  here  at  a  reception  to  be 
given  Sunday  afternoon  by  the  369th 
Veterans  Association  at  the  regiment's 
annory.  He  will  be  honored  for  his 
performance  in  the  film  and  for  his 
valuable  contribution  to  the  American 
theatre. 

will  lay  heavy  stress  on  local  level  and 
regional  exploitation.  The  record  num- 
ber of  UA  fieldnien  will  spark  grass- 
root  exploitation  campaigns  in  advance 
of  the  film's  regional  bookings  across 
the  United  States  and  Canada. 


WRENTIIS  PRODUCTION 


Great  Moving 
Technicolor 
Spectacle!" 

— Jack  Kirsch, 

Allied  Theatres  of  Illinois 


s 


Motion  Picture  Daily 


Thursday,  March  12„ 


TENT  TALK 

Variety  Club  News 


PORTLAND  -  The  Variety  Club 
Heart  Clinic  was  aided  by  benefit  per- 
formances at  the  Sandy  Boulevard 
and  82nd  Street  drive-in  theatres, 
with  the  films  donated  by  20th  Cen- 
tury-Fox. Universal  and  Columbia, 
plus  cooperation  of  the  IATSE.  The 
benefits  formed  the  opening  event  of 
the  drive-in  season,  now  on  a  Fri- 
day-through-Sunday  basis. 

A 

LAS  VEGAS  -  With  the  opening 
here  of  the  convention  of  Variety 
Clubs  International  only  three  weeks 
away,  Ceorge  Eby,  international  chief 
barker,  reports  that  the  delegation 
from  London  will  include  26  barkers 
and  barkerettes.  the  largest  number 
ever  to  have  attended  the  showman's 
conclave  from  any  foreign  country. 
Tlure  will  be  12  nations  from  outside 
the  U.S.  represented  at  the  conven- 
tion. 

A 

BALTIMORE  -  Aaron  B.  Seidler, 
manager  of  the  new  Albert  Theatre 
here,  is  the  winner  of  the  Variety 
Chile's  first  prize  for  a  publicity  cam- 
paign observing  the  club's  32nd  anni- 
versary. The  prize  is  an  all-expense 
trip  to  Las  Vegas  for  the  annual 
convention  which  opens  there  on 
March  31. 


N.Y.S.  Drive-Ins  Ask 
Clearance  Reduction 

Special  to  THE  DAILY 

ALBANY,  March  11-Two  drive- 
ins,  the  Sara-Pla,  between  Saranac 
Lake  and  Lake  Placid,  and  the  Dix, 
in  Hudson  Falls,  have  applied  to  the 
Albany  branches  of  distributing  com- 
panies for  a  reduction  in  clearance. 

Lone  Theatre  to  Reopen 

The  Sara-Pla,  operated  by  Ernie 
Stautner,  and  Ed  Hoffman,  is  now  21 
days  behind  Lake  Placid.  Its  owners 
seek  a  clearance  to  one  day  after  Lake 
Placid.  That  resort  village's  only  thea- 
tre, the  Palace— dark  since  early  last 
fall— is  being  refurbished  prior  to  re- 
opening. 

The  Dix  Drive-in,  which  Howard 
Coldstein  and  his  brother  are  taking 
over  for  1959  operation,  is  now  21 
days  behind  Hudson  Falls.  They 
would  like  to  have  the  same  clearance 
as  two  drive-ins  outside  Glens  Falls— 
or  seven  days  after  the  Paramount  and 
Schine's  Rialto  in  that  city.  The 
Schine  Circuit  usually  closes  the 
Strand  in  Hudson  Falls  during  the 
summer. 

Perlmutter  House  Involved 

Jules  Perhnutter's  Fort  George 
Drive-in,  at  Lake  George  Village,  and 
John  W.  Gardner's  Glens  Falls,  two 
miles  outside  Glens  Falls,  now  follow 
Glens  Falls  by  seven  days  according 
to  exchange-men. 


I 


are  advertised  in  LIFE 
WALT  DISNEY* 


. .  in  LIFE's  March  16  issue. 


LIFE 


THE  BIG  ONE 

IN  MOVIE  SELLING 


Television  Jodau 


CBS  Launching  1-Hour 
Daytime  'Specials' 

The  first  of  a  new  series  of  one- 
hour  daytime  "specials,"  aimed  spe- 
cifically at  television's  vast  audience 
of  women,  will  be  launched  on  the 
CBS  Television  Network  in  May,  it 
was  announced  by  Louis  G.  Cowan, 
president  of  the  CBS  Television  Net- 
work. The  program  will  be  presented 
on  a  special  pre-emption  basis. 

The  series  will  be  called  "Woman! 
—Herself,  her  family,  her  world,  her 
future."  The  programs  will  have  a  top 
budget  and  be  presented  in  the  day- 
time when  the  audience  is  predomi- 
nantly housewives. 

Early  Marriages  First  Theme 

The  first  special  program,  currently 
in  preparation,  will  be  called:  "Do 
They  Marry  Too  Young?"  and  will 
probe  the  enormous  increase  in  teen- 
age marriage  and  the  trend  toward 
larger  and  larger  families. 


Two  New  Appointments 
Announced  by  CNP 

California  National  Productions  has 
announced  further  appointments  to 
its  sales  force.  Jake  Keever,  vice  pres- 
ident and  general  manager,  has  as- 
signed one  more  representative  each 
to  the  Eastern-Central  and  Midwest 
territories  of  CNP's  NBC  Television 
Films  division.  The  move  follows  last 
week's  appointments  of  two  new 
salesmen  to  Victory  Program  Sales, 
the  CNP  rerun  division. 

The  latest  appointees  are  Robert 
Brenner  and  Jay  Berkson.  Brenner, 
long  associated  with  the  Lewin,  Wil- 
liams &  Saylor  agency  assumes  the 
New  England  post.  Berkson,  formerly 
with  station  WDSM-TV  in  Duluth, 
will    cover   the  Minnesota-Wisconsin 


4David  Niven  Show'  Set 
For  NBC  in  April 

"The  David  Niven  Show,"  a  new 
dramatic  series  with  Niven  as  host 
and  featuring  top  stars  each  week 
will  start  on  the  NBC-TV  Network 
Tuesday,  April  7  (10-10:30  P.M.  EST. 

The  series  will  be  sponsored  by 
the  Singer  Sewing  Machine  Co., 
through  Young  &  Rubicam  Inc.,  on 
alternate  weeks  starting  April  14.  It 
will  be  produced  by  Four  Star  Films, 
the  production  company  founded  by 
Niven,  Dick  Powell  and  Charles 
Boyer.  Vincent  Fennelly  will  be  pro- 
ducer. 


ASCAP  Annual  Banquet 

The  annual  meeting  and  banquet 
of  the  American  Society  of  Com- 
posers, Authors  and  Publishers  will 
be  held  at  the  Hotel  Astor  here  on 
March  30,  Paul  Cunningham,  pres- 
ident, has  announced. 


B-B  Campai, 

(Continued  from  page  1)8 
had  polled  the  exhibitors'  repre* 
tives,  and  all  asked  that  "as  qd 
as  MPAA  will  match  the  $lf/| 
now  available  from  exhibition! 
operating  committee  be  direct- 
get  the  radio  campaign  underw; 

Stellings    said   he    had  con. 
Horace  Adams  of  Allied  State 
Schwartz    of    MMPTA,  and 
Brandt  of  ITOA,  and  all  stood' 
the  executive  committee  decisio: 
January  meeting  that  MPAA 
"the    approximately  $165,000 
available  from  exhibition,"  to 
take  the  radio  campaign. 

Sees  Radio  Drive  a  'Plus 

"We  all  share  with  MPAA." 
lings  said,  "a  disappointment; 
funds  are  not  available  at  this 
for  the  full  campaign,  but  all  fe< 
the  radio  campaign  in  itself  w 
a  'plus'  for  our  industry. 

"We  also  feel  that  the  Sprin< 
will  be  most  beneficial  since 
Ins  will  be  reopening,  we  w 
entering  our  peak  business  seaso 
the  release  schedules  for  all  the 
companies  will  be  strong  durin 
period— all  of  which  adds  to 
grosses  for  all  branches  of  our 
try,  particularly  if  stimulated 
nation-wide  radio  campaign." 

It  is  expected  the  MPAA 
will  consider  the  request  at  its  j 
ing  later  this  month.  Montagu 
indicated  he  will  relay  the  exe 
committee  request  to  the  boai 

MPAA  Firm  in  Opposition 

At  its  meeting  last  week,  the  ! 
advertising-publicity  directors 
mittee  reaffirmed  its  oppositi 
proceeding  with  the  radio  can 
only,  rather  than  the  entire  $2,31 
campaign  with  its  newspaper  )  ff 
tising  and  public  relations  pi 
as  originally  planned.  The  c<^ 
tee's  views  also  will  be  report: 
the  MPAA  board  at  its  next 


M-G-M-TV  to  Proi 
'Jeopardy'  for  NBC 

"Jeopardy,"  a  new  one-hour 
suspense  series,  will  be  product 
MGM-TV  for  the  National  Bro;| 
ing  Company,  for  presentatk 
NBC-TV  next  season,  it  wa 
nounced  by  Robert  F.  LewiM; 
president,  NBC  Television  >Jj 
Programs. 

Stories  Founded  on  Fact 

Based  on  actual  stories  of  f 
who  have  found  themselves  \» 
warning  in  some  form  of  jeO 
"Jeopardy"  will  be  written,  pre; 
and  directed  by  the  husband-an 
team  of  Andrew  and  Virginia  j 
The  films  will  be  shot  entirely 
cation— in  most  cases  in  the  act 
cales  of  the  news  event  on  whi 
stories  are-  based. 


MOTION  PICTURE 

DAILY 


85,  NO.  48 


NEW  YORK,  U.S.A.,  FRIDAY,  MARCH  13,  1959 


TEN  CENTS 


Schedule 

vor  cement  of 
ew's  Units 
Completed 

re,  Theatre  Firms 
<illy  Separate  Entities 

inal  step  in  the  division  of 
is  of  Loew's,  Inc.,  (MGM)  was 
led   yesterday   afternoon,  on 

.  it  was  announced  by  Joseph 

1,  president, 
kg     of     formal  documents 

the  beginning  of  the  existence 
wholly-independent  compa- 
new's,  Inc.  (MGM)  and  Loew's 
a,  Inc.,  the  latter  taking  over 

ip  of  Loew's  domestic  and 

n  theatres  and  the  New  York 
jpo  station,  WMGM,  from  its 
parent  company. 

s  Inc.  (MGM)  will,  of  course, 
to  own  and  operate  all  the 
picture  and  television  produc- 

Contimicd  on  page  2) 


idget'  Campaign 
reefed  to  Young 


WARREN  G.  HARRIS 

p-up  of  the  promotion  cam- 
Columbia's  "Gidget"— "one 
aost  thoroughly  merchandised 
in  some  time"— was  presented 
rt  S.  Ferguson,  director  of  ad- 
ijW  and  publicity,  to  the  trade 
iere  yesterday  following  a 
;  of  the  film. 

;on  said  that  it  was  Colum- 
eling  that  in  judging  Gid- 
Continued  on  page  8) 

tsiasm  High  at 
ACE  Meeting 

Special  to  THE  DAILY 
HAVEN,  Conn.,  March  12- 
sm  for  what  the  American 
of  Exhibitors  can  do  to  help 
hibitor  problems  was  ex- 
lere  following  the  first  ACE 
pn  this  area  today.  Some  24 
Continued  on  page  7) 

SION  TODAY  -  p.  10 


Skouras  Readies  Speech  'of  Importance 
To  Exhibitors  Throughout  the  World' 

The  entire  opening  session  Sunday  of  20th  Century-Fox's  four-day  national 
sales  convention  here,  will  be  devoted  to  delivery  by  Spyros  P.  Skouras,  pres- 
ident, of  "an  address  during  which  announcements  of  far-reaching  importance, 
not  only  to  the  company's  future  course,  but  particularly  to  exhibitors  through- 
out the  world,  will  be  made,"  it  was  announced  yesterday  by  Alex  Harrison, 
general  sales  manager. 

Harrison  stated  that,  because  of  the  many  matters  on  the  convention  agenda, 
the  first  national  gathering  of  domestic  managerial  personnel  the  company 
has  held  since  1955  has  been  extended  to  four  days,  instead  of  three,  as 
originally  announced. 

In  addition  to  Sunday's  meeting,  two  sessions  will  be  held  daily,  on  Monday, 
Tuesday  and  Wednesday.  All  meetings  will  be  held  at  the  20th  Century-Fox 
Theatre  at  the  home  office.  Tuesday  afternoon  the  field  sales  personnel  will 
attend  a  preview  of  George  Stevens'  "The  Diary  of  Anne  Frank"  at  the  Palace 
Theatre.  Producer-director  Stevens  and  five  stars  in  the  cast,  including  Millie 
Perkins,  who  makes  her  film  debut  as  Anne  Frank  in  this  production,  will  be 
present. 


Loew's  Application  for 
Two  Drive-Ins  Approved 

Application  of  Loew's  Theatres  to 
acquire  two  drive-in  theatres  near 
South  Bend,  Ind.,  was  approved  yes- 
terday by  New  York  Federal  Judge 
Edmund  Palmieri.  The  acquisition, 
the  Judge  found,  would  not  "unduly 
restrain  competition"  in  the  area. 

The  drive-ins  are  both  to  be  leased 
from  Mrs.  L.  Cochevetty.  They  are 
the  Starlight,  half  way  between  South 
Bend  and  Elkhart,  and  the  Moon- 
light, about  three  miles  south  of 
South  Bend. 

The  Loew's  petition  to  acquire  the 
( Continued  on  page  7 ) 


See  Mitchell  Firm 
On  Minimum  Wage 

From  THE  DAILY  Bureau 

WASHINGTON,  March  12-Labor 
Secretary  Mitchell  said  he  will  submit 
to  Congress  shortly  his  recommenda- 
tions to  extend  Federal  minimum 
wage  coverage  to  "several  million" 
more  workers. 

In  the  past,  the  Administration  has 
proposed  extending  coverage  to  large 
theatres  and  theatre  chains  and  other 
retail  and  service  organizations. 
There's  no  reason  to  diink  the  Ad- 
ministration has  changed  its  stand. 

Mitchell  did,  however,  oppose  any 
increase  in  the  present  $1  an  hour 
(Continued  on  page  7) 


Kalmus  Reports  Technicolor  Gains; 
Sees  Good  Demand  for  Technirama 


Technicolor,  Inc.  was  able  to  improve  its  earnings  in  1958  while  meeting 
the  most  diversified  requirements  for  prints  and  service  in  the  company's 
history,  Dr.  Herbert  T.  Kalmus,  president,  informs  stockholders  in  the  com- 
pany's annual  report,  released  yester 


day. 

Net  profit  for  1958  amounted  to 
$558,172,  equal  to  28  cents  a  share, 
compared  to  $95,946,  after  inclusion 
of  a  non-recurring  capital  gain  of 
$563,994,  for  1957. 

Net  sales  last  year  amounted  to 
$26,778,621,  against  1957  sales  of 
$24,674,620.  Current  assets,  of  which 
$2,563,740  was  cash,  amounted  to 
$7,172,019,  and  current  liabilities, 
$2,910,116. 

Kalmus's  report  says  that  185  fea- 
tures were  produced  in  Hollywood  in 
the  first  11  months  of  1958,  of  which 


115  were  black  and  white  and  70 
were  color.  In  the  same  period  of 
1957,  the  total  was  266  pictures,  of 
which  186  were  black  and  white  and 
80  were  color. 

"Thus,  during  a  production  drop 
.  .  .  the  percentage  in  color  increased 
from  31  per  cent  in  1957,  to  38  per 
cent  in  1958,"  the  report  asserts. 

Kalmus  notes  a  likelihood  that  thea- 
tre attendance  this  year  may  show 
an  increase  due  to  increased  produc- 
tion of  top  quality  films,  the  public's 
desire  for  entertainment  outside  the 
( Continued  on  page  7) 


2  Points  at  Issue 

Compromise 
On  Toll-TV  Is 
Being  Sought 

FCC,  House  Committee 
Would  Resolve  Differences 

By  J.  A.  OTTEN 

WASHINGTON,  March  12.-A 
House  Commerce  subcommittee  and 
members  of  the  Federal  Communica- 
tions Commission  are  trying  to  nego- 
tiate an  out-of-the-hearing-room  settle- 
ment on  toll  television. 

Discussions  are  going  on  looking  to- 
ward a  compromise  under  which  the 
FCC  would  agree  to  limit  proposed 
toll-TV  tests  to  one  geographic  area 
for  each  toll-TV  system,  as  proposed 
in  a  bill  sponsored  by  House  Com- 
merce Committee  chairman  Harris 
(D.,  Ark.).  This  is  far  less  in  the  way 
of  testing  that  the  FCC  originally 
proposed.  In  return,  the  Commerce 
Committee  would  forget  about  public 
hearings  on  the  Harris  bill,  which  also 
(Continued  on  page  10) 


TO  A  Now  Owns  Stock 
In  All  Major  Cos. 

With  the  divorcement  of  Loew's, 
Inc.,  now  completed,  Theatre  Owners 
of  America  announced  yesterday  that 
it  has  added  stock  of  the  Loew's  pro- 
duction and  distribution  company  to 
its  portfolio  of  film  company  shares. 
George  G.  Kerasotes,  president  of 
TOA,  said  that  TOA  now  holds  stock 
in  all  the  major  companies,  in  accord- 
(Continued  on  page  7) 


M.  P.  Herald  Special  Section 
On  'Compulsion'  Out  Today 

This  week's  issue  of  MOTION 
PICTURE  HERALD,  out  today,  is 
published  in  two  sections,  the  reg- 
ular section  and  a  second  section 
devoted  to  20th  Century-Fox's  ex- 
hibitor campaign  on  its  new  produc- 
tion "Compulsion."  The  special  sec- 
tion supplements  the  regular  Man- 
agers Round  Table  section  of  the 
Herald. 


■2 


Motion  Picture  Daily 


Friday,  March  13, 


PERSONAL 
MENTION 


MILTON  R.  RACKMIL,  president 
of  Universal  Pictures,  has  ar- 
rived on  the  Coast  from  New  York 
for  meetings  with  studio  executives. 
• 

Robert    Lawrence,    president  of 
Robert    Lawrence    Productions,  and 
Jerry  Schnitzer,  executive  vice-pres- 
ident, have  left  here  for  Hollywood. 
• 

Edward  R.  Svigals,  vice-president 
in  charge  of  sales  for  Trans-Lux  Dis- 
tributing Corp.,  left  New  York  yester- 
day for  Chicago  and  other  cities  of 
the  Midwest. 

• 

Paul  Cunningham,  president  of 
the  American  Society  of  Composers, 
Authors  and  Publishers,  will  leave 
here  tomorrow  for  Washington  to  at- 
tend the  Gridiron  Dinner  there  tomor- 
row night. 

• 

Ella  Kazan,  director,  will  leave 
here  today  via  B.O.A.C.  for  Antigua, 
B.W.I. 

• 

Richard  Kahn,  Columbia  Pictures 
exploitation  manager,  will  leave  New 
York  at  the  weekend  for  Dallas. 
• 

Richard  Carlton,  Trans-Lux  Tel- 
evision Corp.  vice-president  in  charge 
of  sales,  will  leave  New  York  today 
for  Chicago. 

• 

Martin  Jurow,  producer,  will  leave 
Hollywood  at  the  weekend  for  New 
York. 


Divorcement  Is  Completed 


Bring  Critics  Here 

Aaron  J.  Jones,  Jr.  and  John  Jones, 
co-operators  of  Chicago's  McVicker's 
Theatre  are  bringing  Chicago's  news- 
paper critics  here  over  the  weekend 
to  attend  the  March  16  afternoon  press 
showing  of  George  Stevens'  "The 
Diary  of  Anne  Frank"  at  the  RKO 
Palace.  The  Chicago  exhibitors  de- 
cided to  make  the  move,  in  conjunc- 
tion with  Fox's  announced  plans  for 
a  two  month  campaign  prior  to  the 
opening  of  "Anne  Frank"  at  the  Mc- 
Vicker's on  April  21. 


NEW  YORK  THEATRES 


—  RADIO  CITY  MUSIC  HALL — i 

Rockefeller  Center  •  Ci  6-4600 

DEBORAH  KERR  •  YUL  BRYNNER 

in  ANATOLE  LITVAK'S  Production  of 

"THE  JOURNEY" 

From  M-G-M  in  METROCOLOR 
and  GALA  NEW  STAGE  SPECTACLE 


( Continued 

lion  and  distribution  enterprises  based 
principally  in  the  MGM  studios  in 
Culver  City,  Calif.  It  will  also  con- 
tinue to  own  all  the  Loew's  music 
company  and  recording  company  as- 
sets. 

Other  major  assets  continuing  un- 
der the  Loew's  Inc.  (MGM)  standard 
are  the  theatres  and  theatre  proper- 
ties in  all  foreign  countries  with  the 
exception  of  Canada. 

Instructions  to  stockholders  on  pro- 


from  page  1 ) 

cedures  for  exchanging  their  old  stock 
certificates  for  certificates  of  shares 
in  the  two  resulting  companies  ac- 
cording to  the  plan  of  reorganization 
are  being  mailed  now. 

Trading  on  the  New  York  Stock 
Exchange  in  the  old  Loew's  Inc. 
stock  was  discontinued  as  of  the  close 
of  the  market  yesterday.  Trading  in- 
the  shares  of  the  two  resulting  com- 
panies begins  on  a  regular  basis  at 
opening  of  the  market  today. 


Paris  Bow  of  'Tempest' 
Draws  Dignitaries 

Special  to  THE  DAILY 

PARIS,  March  12.  —  Sponsored  by 
the  North  Atlantic  Treaty  Organiza- 
tion, the  French  premiere  of  Dino 
DeLaurentiis'  "Tempest"  at  the  Paris 
Theatre  tonight  set  a  new  record 
for  number  of  top  governmental, 
military  and  diplomatic  figures  in  at- 
tendance at  a  film  opening.  Paul 
Henri  Spaak,  Secretary  General  of 
NATO;  Gen.  Lauds  Norstadt,  Nato 
Armed  Forces  Commander;  Roger 
Frey,  France's  Minister  of  Informa- 
tion; French  General  Valluy,  Chief 
of  Allied  Forces  in  Europe  and  30 
ambassadors  to  France  were  in  the 
"Tempest"  premiere  audience. 

Producer  DeLaurentiis  and  direc- 
tor Alberto  Lattuada  also  attended. 
Music  was  furnished  by  The  Guard 
Republicaine  Band. 


^Classifications'  Bill 
Seen  Doomed  in  Albany 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  March  12.  -  An 
informed  Assembly  source  has  ex- 
pressed doubt  that  even  the  Joint 
Legislative  Committee  on  Offensive 
and  Obscene  Material's  modified  film 
classification  bill  would  win  approval 
at  this  session.  He  explained  the  long 
argument  over,  and  the  delay  in, 
passing  the  annual  budget  measures 
(totalling  $2  billion)  has  shunted  into 
the  background  measures  like  those 
sponsored  by  the  joint  committee. 

The  budget  having  been  adopted, 
the  legislature  probably  will  adjourn 
within  two  weeks. 

A  Senate  source  had  previously  pre- 
dicted none  of  the  joint  committee's 
proposals  would  be  okayed  in  that 
house. 

A  second  joint  committee  amended 
bill-that  banning  posters,  banners  and 
displays,  as  well  as  advertising  placed 
by  distributors  for  exhibitors  in  news- 
papers, where  the  same  is  "obscene, 
indecent,  lewd  or  lascivious,"  is  be- 
fore Assembly  rules  committee.  How- 
ever, the  first-named  source  believed 
this  measure  also  has  little  chance  of 
passage. 


Final  Ballots  Mailed 
For  Academy  Voting 

A  total  of  2,084  final  ballots  to  de- 
termine the  best  motion  picture 
achievements  in  all  23  "Oscar"  cate- 
gories for  1958,  will  be  mailed  today 
to  active  members  of  the  Academy 
of  Motion  Picture  Arts  and  Sciences. 
Many  of  these  will  be  returning  their 
ballots  from  various  parts  of  the  world. 

The  list  of  voters  will  be  checked 
by  William  Miller,  of  Price  Water- 
house  and  Co.,  under  the  supervision 
of  George  Stevens,  president  of  the 
Academy. 

The  public  accounting  firm,  offi- 
cial tellers  for  all  Academy  voting  for 
the  past  25  years,  will  mail  the  en- 
velopes containing  ballots  which  must 
be  returned  postmarked  no  later  than 
midnight,  March  23.  Counting  will 
be  done  by  Price  Waterhouse  and  re- 
sults placed  in  sealed  envelopes  that 
will  not  be  opened  until  the  evening 
of  April  6  when  winners  will  be  an- 
nounced from  the  stage  of  the  RKO 
Pantages  Theatre  in  Los  Angeles  dur- 
ing a  105-minute  television  program 
over  the  NBC  networks. 


Johnston  to  Hold  Press 
Conference  Here  Today 

Eric  Johnston,  Motion  Picture  As- 
sociation president,  will  meet  the 
press  at  MPAA  New  York  offices  this 
morning  in  advance  of  a  luncheon 
meeting  of  the  board  of  directors  of 
the  Motion  Picture  Export  Assn.,  of 
which  he  also  is  president. 

Johnston  returned  last  weekend 
from  an  extended  trip  to  the  Far 
East  and  will ,  report  results  to  the 
MPEA  board  and  answer  reporters' 
questions,  as  well.  This  will  be  his 
first  visit  to  New  York  since  his  re- 
turn from  the  Far  East  where,  among 
other  things,  he  reportedly  cleared 
up  a  number  of  questions  pertaining 
to  the  new  film  import  and  remittance 
agreement  with  Japan. 


'Crt/JOMe'  to  Victoria 

Allied  Artists'  "Al  Capone"  will 
have  its  New  York  premiere  on  Wed- 
nesday, March  25,  at  the  Victoria 
Theatre. 


Develop  Plan  for  | 
3  Stooges  'Feature 

Columbia  Pictures  has  devefi 
a  promotional  program  to  enabra 
hibitors  to  group  two-reeler  coni, 
of  the  Three  Stooges  into  feat 
length  packages.  The  comedians 
currently  enjoying  a  resurgencci1 
popularity,  especially  with  teenai, 
through  release  of  the  prej 
Stooge  comedies  to  television. 

Columbia  has  prepared  a  spy1 
"Three  Stooges  Fun-O-Rama" 
leaders  which  can  be  run  in  fr<p 
a  number  of  the  two-reelers  fori 
ing  as  a  feature  or  matinee  snj 
Three  of  the  comedies  run  just  m 
one  hour. 

Trailer  Prepared 

In  line  with  the  title  leader,  Gffl 
bia  has  also  prepared  a  regukuM 
ture-type  trailer,  a  one  sheetw 
telops,  a  pressbook,  stills  and  aJ 
tising  mats,  to  enable  exhibitojl 
carry  out  advertising  and  pronjjl 
campaigns  as  for  features  or  s9 
presentations. 

N.Y.  Theatre-Labor  H 
Dies  in  Committee 

Special  to  THE  DAILY  I 

ALBANY,  N.  Y.,  March  12.  -I 
Assembly  labor  committee  fork™ 
feated  the  Brennan  bill  pro\W 
that  projectionists,  engineers  anil 
men  in  motion  picture  theatrM 
given  "one  calendar  day,"  instffl 
"24  consecutive  hours"  of  rest  I 
week. 

The  committee  also  killed 
Savarese  measure  providing  fol 
ceptions  in  hours  of  employmen 
women  over  21  editing  or  proc^ 
television  or  newsreel  film,  the  \ 
not  to  exceed  48  hours  a  week. 

A  similar  measure  died  in  con 
tee  last  year;  however,  it  passedj 
houses  in  1957— only  to  be  i 
proved  by  Averell  Harriman, 
Governor.  A  memorandum  then? 
by  the  industrial  commissioners 
eested  amendments. 


L.  Sherman  Dies;  M 
Fox  Board  Member 

Special  to  THE  DAILY  I 

MILTON,  Mass.,  March  12-l1 
man  Adams,  a  member  of  thell 
of  directors  for  20th  Cental 
since  1944,  died  Tuesday  ni£ 
Carney  Hospital,  here,  follovvl 
lingering  illness.  He  was  72  yea® 

Adams,  born  in  Lowell,  Mass! 
a  resident  of  Wellesley,  Mass! 
served  as  a  member  of  the  boa 
directors  for  the  Eastern  Mas! 
setts  Street  Railway  Co.,  Bm 
Union  Gas  Co.  and  Union  111 
Railroad  Co.  He  is  survived  bj 
wife  Helen,  three  daughters  an! 


D.    Ivers,    Managing    Editor;    Richard    Gertner,    News  1 
•les    S.    Aaronson,    Editorial    Director;    Pinky    Herman,  (  ^ 
2145;  Washington,  J.  A.  Otten,  National  Press  Clu 
Editor;   William   Pay,   News   Editor.  Corresponded 


MOTION    PICTURE    DAILY,    Martin    Quigley,    Editor-in-Chief    and    Publisher;    Sherwin    Kane     Editor;  James 
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i 


lot  only  is  Marilyn  back,  but  she  has  with  her  two  co- 
stars  who  have  ardent  followers  of  their  own  in  Tony 
Curtis  and  Jack  Lemmon.  Miss  Monroe  looks  terrific  .  .  . 
Curtis  and  Lemmon  go  at  their  roles  with  relish  and 
abandon.  Word  got  around  New  York  that  this  was  the 
film  being  'sneaked'  and  the  paying  customers  started 
forming  long  lines  early.  Once  inside,  the  lucky  ones 
shook  the  rafters  of  the  theatre  with  their  howls  of  glee 
over  this  new  comedy  from  Billy  Wilder."    -  m.  p.  daily 

'A  winner  with  a  zing!  Hilarious. . .great  entertainment! 
Probably  the  funniest  picture  of  recent  memory.  Starts 
off  like  a  firecracker  and  keeps  on  throwing  off  lively 
sparks  till  the  very  end.  The  film  should  provide  United 
Artists  with  one  of  its  top  grossers  for  the  year!" 

-  VARIETY 

"Could  any  showman  ask  for  more?  Bright  comedy  that 
sparkles  like  vintage  wine!  At  a  recent  'sneak'  this  Jazz- 
Age  farce  was  greeted  with  an  audience  enthusiasm 
that  was  clamorous,  to  put  it  mildly."         -film  daily 

"Some  Like  It  Hot'  is  certain  to  be  even  hotter  at  the 
boxoffice!  Supersonic,  breakneck,  belly-laugh  comedy 
which  should  be  a  block-busting  bonanza!  Billy  Wilder 
was  on  the  front  burner  all  the  way!" 

-HOLLYWOOD  REPORTER 


Will  probably  make  nothing  but  money!  A  riot  of 
and  femmes!  The  people  appreciated  the  gorgeoi 
Monroe  named  Marilyn  and  her  ability  to  get  acros 
a  comedy  line  or  a  song!  All-in-all,  a  great  time  wc 
had  by  all!"  -exhibik 

A  smash  comedy  that  will  be  strong  boxoffice 
situations  right  down  the  line!  The  ending  is  easily  or 
of  the  funniest  in  years!  Miss  Monroe  still  has  a  har 
merlock  on  the  title  to  'The  Screen's  Sexiest  Female'! 

-DAILY  VARIET 

"Producer- Director  Billy  Wilder  here  has  concoctec 
what  must  surely  turn  out  to  be  one  of  the  wildest 
wooliest  and  most  infectiously  fun  comedies  of  th« 
year!  Three  hilarious  star  performances!  The  resul 
should  be  a  boxoffice  bonanza!"  -m.p.heral 

"Uproarious  laugh  riot  which  should  prove  to  be  a 
box-office  grosser,  not  only  because  of  the  poter 
marquee  value  of  its  stars,  but  also  because  of 
picture's  outstanding  entertainment  values!" 

-HARRISON'S  REPORT 

"The  wildest,  wackiest  and  most  wonderful  fart 
comedy  of  the  season,  one  that  will  keep  audience 
laughing  uproariously  from  start  to  finish!  Rarely 
moviegoers  been  so  convulsed!  A  comedy  blockbuster! 

-  BOXOFFIC 


am ,  j 

iy  Wines  ro****, 
Ml  JIIEN  »BH 


99 


rom  "Some  Like  it  Hot" 
nng»')  ij  available  on 
ecoids  at  ail  record  shops. 


SCREEN  PLAY  BY 


BILLY  WILDER  and  I.  A.  L.  DIAMOND  directed  „  BILLY  WILDER 

An  ASHTON  PICTURE  -  A  Mirisch  Company  Presentation 


4flfh  A  »  >;  iiwaa.ru 


,  March  13,  1959 


Motion  Picture  Daily 


7 


m  Meeting  REVIEW: 


( Continued  from  page  1 ) 
:ors  attended,  representing  94 

in  Connecticut, 
jjorts  were  made  by  Harry  Fein- 
tone  manager  of  Stanley  War- 
aeatres  and  M.  H.  Bailey,  head 

"W"  theatres,  both  of  whom 
■rving  as  co-chairmen  of  the 
eticut  division  of  ACE,  and  by 
ikus,  national  committeeman  of 
The  group  decided  to  hold  fu- 
leetings.  Also  reporting  on  the 
{es  of  ACE  was  Herman  M. 
executive  secretary  of  the  Mo- 

■ture  Theatre  Owners  of  Con- 
it  and  general  counsel  of  TOA. 


Plans  for  Downtown 
at  Variety  Meeting 

Special  to  THE  DAILY 

VEGAS,  Nev.,  March  12-A 
ze  Western  hoedown  will  spark 
owntown  Day  segment  of  Va- 
?lubs  International  convention 
larch  31  when  Fremont  Street 
entertain  the  organization.  Set 

underway  at   5  P.M.  along 

Gulch,"  the  Downtown  Day 
tture  a  cocktail  hour  in  all  clubs 
»tels,  an  outdoor  barbecue  on 
eet,  entertainment  and  square 

call  for  setting  up  two  entire 
n  staging  the  event,  where  the 
\vn  clubs  will  establish  a  West- 
ting.  Downtown  Day  also  will 
he  opening  of  combined  social 
in  the  group's  32nd  annual 
don,  which  will  run  here  March 
1  3. 


■Long  Premieres 
'South'  in  K.C. 

Special  to  THE  DAILY 

SAS  CITY,  Mo.,  March  12- 
^but  of  the  remodeled  Capri 
formerly  the  Victoria,  in 
wn  Kansas  City  this  month 
marked  by  a  change  in  the 
attern  for  introducing  a  new 
here. 

id  of  the  customary  one  or 
;ht  premieres,  for  "South  Pa- 
ie  initial  film,  the  Capri,  oper- 
the  Durwood  interests,  will 
week-long  celebration,  with 
women's  organizations  spon- 
ilifferent  showings  as  benefits 
groups'  philanthropic  activi- 


l  Sets  Big  Campaign 
100  'Watusr  Dates 


1  will  open  "Watusi"  in  over 
lations  in  the  Charlotte,  New 
,  and  Atlanta  exchange  centers 
ng  April  15.  MGM's  vice-presi- 
d  general  sales  manager,  Jack 
said  125  prints  will  be  avail- 
■  these  territories, 
y   advertising    and  publicity 
*ns  have  been  set  by  MGM  to 
e  opening.  A  major  phase  will 
newspaper  ads  in  the  key 
•ting  the  bookings  for  the  area, 
ill  cooperate  with  exhibitors 
^y  cities  on  additional  ads  in 
of  their  individual  bookings. 


The  Sad  Horse 

20th  Century-Fox — CinemaScope 


This  is  a  pleasant  family  picture  which  makes  no  pretensions  about  being 
anything  more  than  that.  Starred  are  David  Ladd,  the  young  son  of 
Alan  Ladd  and  a  rising  juvenile  in  his  own  right,  and  the  perennial  Chill 
Wills,  who  turns  in  another  of  his  folksy  characterizations. 

Set  in  the  present-day  San  Fernando  Valley,  Charles  Hoffman's  screen- 
play, based  on  a  story  by  Zoe  Akins,  casts  young  Ladd  as  a  boy  with 
a  slight  limp  due  to  a  bout  with  polio  which  killed  his  mother.  Raised  by 
his  father,  Gregg  Palmer,  who  is  planning  to  marry  for  a  second  time, 
Ladd  is  left  at  the  ranch  of  his  grandfather,  Wills,  when  the  newly-weds 
depart  for  their  honeymoon. 

Wills  also  has  another  guest  in  the  person  of  attractive  Patrice  Wy- 
more,  who  has  brought  her  race  horse,  "North  Wind,"  to  the  ranch  to 
recuperate  from  the  loss  of  a  dog  to  which  he  was  affectionately  at- 
tached. This  is  the  "sad"  horse  of  the  title,  and  when  it  is  pointed  out 
that  Ladd's  constant  companion  is  a  cute  mongrel  puppy,  it  should  come 
as  no  surprise  that  the  lives  of  the  three  become  intertwined. 

Ladd's  puppy  soon  takes  the  place  of  North  Wind's  former  pal,  and 
the  horse  is  soon  ready  to  race  again.  The  only  hitch  is  that  Miss  Wymore 
wants  to  take  the  puppy  away  with  her  and  the  horse,  much  to  the 
disappointment  of  Ladd,  who  has  already  had  a  parting  of  the  ways 
with  his  father  about  returning  home  with  him  and  his  new  mother. 

Ladd  takes  the  natural  course  of  a  boy  of  ten  in  this  situation.  He 
runs  away,  is  pursued  by  a  mountain  lion,  but  returns  safely  to  the 
ranch.  By  this  time,  he  realizes  that  he  is  perhaps  being  a  bit  selfish 
about  keeping  the  puppy  for  himself,  since  it  and  the  horse  seem  to  get 
along  so  well  together.  The  boy  gives  the  puppy  to  Miss  Wymore  and 
agrees  to  return  home  with  his  father,  wiser  and  more  understanding 
for  the  experience. 

Director  James  B.  Clark  has  summoned  forth  good  performances  from 
the  entire  cast,  with  Ladd  deserving  a  special  nod  for  his  unaffected 
portrayal.  In  some  instances,  however,  his  dialogue  is  just  a  mite  too 
sophisticated  for  a  boy  of  his  age. 

As  produced  by  Richard  E.  Lyons,  "The  Sad  Horse"  is  a  treat  to  the 
eye  in  CinemaScope  and  DeLuxe  Color.  Natural  settings  in  the  San 
Fernando  Vallev  are  especially  beautiful,  and  the  several  animals  in  the 
film,  particularly  the  puppy,  are  used  to  good  advantage. 
Running  time,  78  minutes.  General  classification.  Release,  in  March. 

Warren  G.  Harris 


TOA  Owns  Stock 

(Continued  from  page  1) 
ance  with  its  program  of  "emphasiz- 
ing its  faith  in  the  future  of  the  movie 
industry  by  becoming  shareholders  in 
major  production  and  distribution 
companies,  so  that  exhibitors  needs, 
experience  and  help  can  be  better 
made  known  and  available  to  the 
film  companies." 

TOA  purchased  stock  in  Columbia, 
Twentieth  Century-Fox,  Universal, 
Allied  Artists,  Paramount,  United  Art- 
ists, Warner  Bros.,  and  Disney  in  early 
February.  Purchase  of  the  Loew's 
stock  was  held  off  until  the  separation 
of  Loew's,  Inc.,  and  Loew's  Theatres, 
Inc.,  was  completed,  and  the  new 
Loew's  stock  was  offered  through  the 
New  York  Stock  Exchange. 

Kerasotes  Favors  Purchases 

Kerasotes,  in  several  recent  ad- 
dresses to  state  and  regional  units  of 
TOA  and  other  exhibitor  organiza- 
tions, has  urged  that  every  theatre 
owner  buy  $1,000  worth  of  stock  in 
the  film  companies  for  every  theatre 
he  operates,  not  only  as  a  means  of 
helping  the  film  companies,  but  help- 
ing to  insure  his  own  financial  and 
economic  future. 


Majors  in  High  Court 
Defend  Clearance  Plan 

From  THE  DAILY  Bureau 

WASHINGTON,  March  12.-Major 
distributors  told  the  Supreme  Court 
there  was  no  validity  to  an  exhibi- 
tor's challenge  to  the  Washington, 
D.C.,  area  clearance  system. 

The  distributors  asked  the  high 
court  to  reject  an  appeal  by  the 
ORBO  Theatre  Corp.,  from  adverse 
district  and  circuit  court  decisions.  The 
lower  courts  had  thrown  out  ORBO's 
$660,000  damage  and  injunction  anti- 
trust suit  against  the  distributors. 

Rejected  by  Circuit  Courts 

ORBO  operates  the  Villa  Theatre 
in  Rockville,  Md.,  and  had  challenged 
the  area  clearance  system  under 
which  it  got  pictures  at  least  21  days 
after  they  played  first-run  theatres  in 
downtown  Washington.  The  district 
and  circuit  courts  found  no  proof 
that  the  distributors  had  been  guilty 
of  conspiracy,  and  also  held  that  the 
21-day  clearance  was  not  unreason- 
able. ORBO  then  appealed  to  the 
Supreme  Court. 

The  distributors,  opposing  the  ap- 
peal, argued  that  not  only  is  clear- 


Technicolor 


( Continued  from  page  1 ) 
home  and  the  increasing  number  ol 
comfortably    furnished,    road  show 
type  theatres. 

Technicolor,  he  said,  manufactured 
and  sold  271,766,595  feet  of  35  and 
70mm  release  prints  in  color  and 
hlack  and  white  last  year,  and  275,- 
858,949^  feet  the  year  before.  "None- 
theless," Kalmus  comments,  "the  prof- 
it from  this  operation  was  substan- 
tially better  than  for  the  preceding 
year." 

He  speaks  optimistically  of  the 
prospects  for  the  company's  Techni- 
rama,  observing  that  "For  tl  lose  who 
wish  35mm  prints  of  the  Cinema- 
Scope ratio  of  width  to  height,  but 
who  also  require  prints  of  their  pic- 
tures in  other  sizes  and  shapes,  Tech- 
nirama  offers  the  widest  scope  or 
choice  because  of  its  utilization  of  the 
flexible  Technicolor  imbibition  pro- 
cess." 

31  Films  in  Production 

The  report  notes  that  24  films  were 
made  in  Technirama  last  year  and 
that  31  are  in  production  or  prepara- 
tion for  1959  already.  There  were  66 
pictures  produced  in  1958  with  re- 
lease prints  to  be  made  by  Techni- 
color and  38  are  listed  for  Techni- 
color printing  during  1959. 

Expansion  in  amateur  color  film 
processing  and  printing  is  forecast  in 
the  report. 


See  Mitchell  Firm 

( Continued  from  page  1 ) 
minimum.  Some  Democrats  and  labor 
leaders  are  pushing  not  only  an  ex- 
tension of  coverage  but  also  an  in- 
crease in  the  minimum  to  $1.25  an 
hour.  Mitchell  made  his  comments  in 
submitting  to  Congress  a  survey  of 
the  impact  of  the  recent  increase  in 
the  minimum  to  $1  an  hour  from  75 
cents. 


Loew's  Application 

(Continued  from  page  1  ) 
theatres  had  been  opposed  by  the 
Palace  Theatre,  in  South  Bend,  and 
hy  Trueman  Rembusch  of  Allied 
Theatre  Owners  of  Indiana.  No  ob- 
jections were  raised  by  the  Depart- 
ment of  Justice  at  a  hearing  here 
March  3. 


ance  a  necessary  practice  dictated  by 
the  economics  of  the  industry,  where 
more  theatres  want  a  print  than  there 
are  prints  available,  but  also  that  the 
Villa  was  one  of  the  poorest  grossing 
neighborhood  theatres.  "No  reason  ap- 
pears from  this  record,"  they  said, 
"why  the  poorest  grossing  theatre  in 
the  area  should  have  been  granted 
an  advantage  over  its  nearest  com- 
petitors." 

The  district  court  found  no  proof 
of  conspiracy  or  concerted  action,  the 
distributors  noted.  They  said  this 
proof  was  essential  to  ORBO's  case, 
and  the  failure  of  ORBO  to  chal- 
lenge this  finding  in  the  appeals  court 
was  in  itself  enough  ground  for  the 
Supreme  Court  to  throw  out  the 
appeal. 


s 


Motion  Picture  Daily 


Friday,  March  13,  19? 


0 


Give  teen-agers  a  beautiful  love  story 
and  the  excitement  of  a  jungle  setting 
and  they'll  rush  to  see 


seventeen, 

April  Picture-Of-The-Month 

Audrey  Anthony 
Hepburn  Perkins 


M-G-M's  production  of  W.  H.  Hudson's  famed  novel 


4 


GREEN 
MANSIONS 

...  the  forbidden  forests  beyond  the  Amazon 

in  Metrocolor  and  CinemaScope 


Co-Starring  Lee  J.  Cobb 
Sessue  Hayakawa  Henry  Silva 

Screen  Play  by  Dorothy  Kingsley.  Based  on  the  Novel  by  William  Henry  Hudson 
Directed  by  Mel  Ferrer.  Produced  by  Edmund  Grainger 
An  M-G-M  Picture 


♦ 


seventeen  is  also  proud  to  announce  its  "Jungle"  green  April 
issue  featuring  a  15  page  editorial  section  and  a  6  page  full  color 
advertising  section  all  inspired  by  the  Green  Mansions  theme,  the 
most  extensive  and  ambitious  movie  tie-up  ever  devised. 


SEVENTEEN 

SCHOOL 


On  Sale  March  26th.  See  the 


REVIEW: 
Verboten 

Globe— RKO— Rank 

In  "Verboten"  Samuel  Fuller,  the 
specialist  in  action  films,  has  written, 
produced,  and  directed  a  melodrama 
set  in  the  ruins  of  Germany  just  after 
her  defeat  in  the  Second  World  War. 
Attention  is  focused  on  two  major 
problems:  the  ban  against  fraterniza- 
tion between  Allied  soldiers  and  Ger- 
man frauleins  and  the  growth  of  the 
"Werewolves,"  the  Hitler  Youth  de- 
linquents who  banded  together  to 
roam  German  cities  and  sabotage  the 
occupation. 

Fuller  begins  his  film  by  concen- 
trating on  the  first  subject.  James  Best 
is  cast  as  a  G.I.  who  falls  in  love  with 
a  fraulein,  played  by  Susan  Cum- 
mings,  who  had  saved  him  from  the 
Gestapo  in  the  last  days  of  the  war. 
He  is  able  to  get  around  the  tabu 
against  associating  with  the  German 
girl  by  quitting  the  service  and  stay- 
ing on  with  the  Army  as  a  civilian 
employee.  They  are  married,  and  later 
he  finds  that  she  did  not  love  him  at 
the  beginning  but  had  latched  onto 
him  for  security.  Eventually  he  be- 
lieves her  when  she  says  her  love  is 
now  genuine. 

Interwoven  in  the  love  story  is  the 
second  subject  which  is  productive  of 
some  -violent  action.  The  "Were- 
wolves" are  shown  as  being  still  un- 
der the  influence  of  Hitlerism  and 
their  methods  of  ingratiating  them- 
selves with  their  conquerors  so  as  to 
be  better  able  to  commit  sabotage  are 
outlined  in  detail. 

"Verboten"  is  not,  however,  all  ro- 
mance and  shoot-'em-up.  Fuller  in- 
cludes some  familiar  newsreel  footage 
of  scenes  taken  in  concentration  camps 
to  remind  his  audience  of  the  enorm- 
ity of  the  crimes  of  the  Nazis.  News- 
reel  shots  of  the  Nuremberg  trials  of 
war  criminals  are  also  presented  to 
drive  the  point  home.  At  times  this 
serious  purpose  has  the  unfortunate 
effect  of  getting  in  the  way  of  the 
action.  Preachment  and  melodrama  are 
difficult  to  mix. 

However,  with  West  Berlin  and  its 
future  status  currently  in  the  head- 
lines "Verboten"  has  some  obvious  ex- 
ploitation angles.  It  was  produced  in 
Hollywood  with  old  newsreel  shots 
employed  throughout  when  an  actual 
setting  is  required.  A  Globe  Enter- 
prises Production  for  RKO  Radio  Pic- 
tures, it  is  being  released  by  Rank 
Film  Distributors  of  America. 
Running  time,  87  minutes.  General 
classification.  Release  in  March. 

Richard  Gertner 


press-book  for  details. 


Set  New  'torn  thumb'' 
Openings  for  Easter 

"Tom  Thumb"  has  been  booked  for 
saturation  neighborhood-theatre  book- 
ings at  Easter  in  the  Washington.  Buf- 
falo, Baltimore,  and  Philadelphia 
areas.  The  George  Pal  production 
originally  played  first  runs  in  these 
cities  during  the  Christmas  season. 

MGM  will  back  the  saturation  book- 
ings with  promotional  and  advertising 
support  similar  to  the  campaigns  for 
the  initial  playdates. 


'Gidget' Drive 


(Continued  from  page  1) 
get"  's  commercial  value,  "the  me 
chandising  program  and  its  comp  f 
nents  must  be  considered  on  an  equ ! 
basis  with  the  film  itself." 

"An  exhibitor  who  buys  'Gidget'  r  ,i, 
ceives  a  great  deal  more  for  his  mo>:|)' 
ey,"  Ferguson  continued,  "than  just 
couple  of  cans  of  film  and  standai^ 
promotion  accessories." 

Since  "Gidget"  is  a  youtlif ul  romai 
tic  comedy  starring  a  trio  of  "ne 
faces,"  Columbia  has  directed  its  pr 
motional  activities  for  the  film  towai 
young  audiences,  especially  those  b 
tween  the  teen  ages  and  the  mid-twe 
ties.  A  principal  part  in  these  activib' 
is  played  by  disc  jockey  Dick  Clai 
whom  Ferguson  described  as  "an  ido 
of  the  younger  set. 

Featured  on  ABC-TV 

Clark,  who  has  two  regularly  sehe 
uled  programs  on  the  ABC-TV  Ne 
work,  has  been  plugging  "Gidget"  ( 
all  his  telecasts.  In  addition,  the  di 
jockey  endorses  the  film  in  most  of  i 
display  advertising  and  in  both  teas 
and  regular  trailers.  He  also  appea 
in  the  television  trailers  and  is  hea 
on  the  radio  and  lobby  records. 

Another  important  tie-up  for  "Gi| 
get"  was  with  "The  Price  Is  Righ ' 
TV  program,  which  ran  a  contest  wi  f 
the  world  premiere  of  the  picture  p 
the  winner's  home  as  the  grand  prii 
Won  by  a  Dallas  housewife,  this  pi || 
miere  will  take  place  March  17. 

Other  tie-ups  which  have  garnen 
nation-wide  attention  for  "Gidget":: 
those  with  Rose  Marie  Reic!  Swi 
Suits,  McGregor  Sportswear,  Bsnta 
Books,  and  Colpix  and  Capitol  Re 
ords,  the  latter  two  of  which  was 
songs  from  the  picture. 

Bosustow  Invited  as 
Guest  at  Festival 

The  republic  of  Argentina  has  i 
vited  Stephen  Bosustow,  president  j 
UPA  Pictures,  to  be  that  countr;  i 
official  guest  at  the  Mar  Del  Pla*. 
annual  film  festival  being  held  tl 
month  at  the  resort  city  outside 
Buenos  Aires.   During  the  ten  dtyff 
festival,  Bosustow  will  participate  j 
a  symposium  on  the  art  of  the  aiitnl 
mated  film  which  will  be  illustrat., 
with  several  award-winning  UPA  Ci  [  " 
toons. 

One  of  the  highlights  of  the  fesijfe 
val  will  be  the  invitational  presenl 
tion   of   "Me   and  the  Colonel," 
William  Goetz  production  for  Coluijjj , 
bia  release. 

Before  returning  to  his  stud'Ni 
where  he  is  currently  product 
UPA's  first  full  length  feature  cartoc 
"Magoo's  Arabian  Nights,"  he  » 
visit  Columbia  exchanges  in  Lai 
America     and     the     West  Indi' 


Magoo  Feature  Finishe 

HOLLYWOOD,  March  12.-"M 
goo's  Arabian  Nights"  (film's  teji 
tative  title),  UPA's  animated  featu  ' 
for  Columbia,  will  be  completed 
August  and  is  being  planned  as 
Christmas  attraction,  it  was  discto 
here  today. 


IE  FABULOUS  RUSSIAN  DANCERS 


40  TOP  AT  THE  MET  "LIVE 

NOW  AVAILABLE 
ON  SCREEN 


IB 


S.  HUROK'S 


i   . 

Bolshoi  Ballet's 
I  $40  Top  at  the  Met 

I     The  Bolshoi  Ballet  at  a  $40  top 
:  comes  to  the  U.S.  on  its  maiden 
!  tour  opening  April  16  at  the  Metro- 
j  politan   Opera    House,   N.  Y.,  for 
I  three  weeks.  Then  plays  two  weeks 
j  in  Los  Angeles,  a  week  in  Chicago 
!  (probable)    and   winding   up  two 
weeks    at    Madison    Sq.  Garden, 
N.  Y.,  at  $5  top,  before  returning 
to  Russia. 

The  200-pcrsonncl,  Slate-spon- 
sored USSR  ballet,  with  own 
scenery  and  props,  compels  this 
unprecedented  top.  Amortization 
of  the  fares  from  Russia  and  back 
is  a  big  factor  in  the  Sol  Hurok- 
booked  deal. 

The  Moiseyev  Dance  Co.  played 
the  Met  at  $15  top.  They  differ 
from  the  Bolshoi,  being  more  folk 
!  dancers  than  ballet.  This  new  im- 
i  port  will  need  $100,000  weekly 
J  gross  to  break  even. 


'MACULAR  PRIZE  WINNING  MOTION  PICTURE  FEATURE 


starring 


ULANOVA 


ffThe  World's  Greatest  Ballerina" 

Life  Magazine 


and  the  Vabulom 


BOLSHOI  BALLET 


Music  by 
Prokofiev 


Dancers  and  Full  Orchestra  from  Moscow 


the  Brilliant  Action  Packed 
innes  Festival  Winner 
|  Astonishing  Color  and  Beauty 

I  tirely  in  English 


The 


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D  ALL  t  I  and  JULIET 


96  minutes 


i  SOLID  PRE-SOLD  NATIONAL  AUDIENCE  AWAITS  THE  LIVE  EXHIBITOR! 


LIFE 


Magazine, 
Feb.  23, 
1959 


tional  8  Page  Color  Spread  Heralding 
and  the  BOLSHOI  Theatre  Company. 
Dollars   Worth   of   Publicity  —  and 

?me. 


"'A  Treat  for  Movie-Goers ! 

This  beautiful  blend  of  dance  and  picture- 
making  is  a  treat  for  the  regular  moviegoer, 
even  though  he  may  not  he  a  hug  on  hallet  .  .  . 
a  pictorial  creation  .  .  .  tremendous  outdoor 
scenes  .  .  .  possesses  the  greatest  pictorial  ex- 
citement and  cinematic  vitality  ...  a  fas- 
cinating show!" 

Rosier  Crowlher.  IS.  Y.  Times 


!  A  Rare  Treat.' 


N.  Y.  Daily  News 


"  .  .  .  .  makes  excitingly  good  on  its  promise 
>f  a  look  at  the  great  Ulanova  in  action/* 

TIME  Magazine 


Now  Available 


For  Selected  Limited  Engagements  at  Advanced 
Admission  Prices  as  a  Money-Making  Special 
Event. 

Sole  U.  S.  Distributor: 

BRANDON  FILMS,  INC. 

200  West  57th  St.,  New  York  19.  N.  Y, 
Circle  6-4867 


LO 


Motion  Picture  Daily 


Friday,  March  13,  1! 


No  TV,  So  Alaska  Theatre 
Buys  Radio  'Oscar'  Spots 

With  no  television  signals  reaching 
its  territory,  the  Revilla  Theatre  in 
Ketchikan,  Alaska,  has  bought  all  lo- 
cal spots  on  Radio  Station  KTKN  to 
plug  the  Oscar  awards  radio  broad- 
cast in  that  territory,  Charles  E.  Mc- 
Carthy, COMPO  information  director, 
reported  yesterday. 

The  Revilla  was  one  of  51  addi- 
tional theatres,  scattered  over  19 
states,  which  sent  their  pledges  of 
participation  in  the  broadcast  pro- 
motion to  COMPO  yesterday. 


Compromise 


(Continued  from  page  1) 
provides  that  no  permanent  authori- 
zation of  toll-TV  could  be  made  with- 
out specific  action  by  Congress. 

Complete  agreement  is  currently 
being  held  up  by  differences  over  two 
points,  FCC  members  report.  These 
may  never  be  compromised  and  the 
negotiations  may  fall  through.  But 
neither  side  has  yet  given  up  hope. 

One  point  still  at  issue  is  what 
should  be  done  about  wire  toll-TV. 
The  Harris  bill  would  ban  all  toll-TV, 
both  wire  and  broadcast,  except  for 
the  limited  technical  tests.  The  FCC 
maintains,  however,  that  it  has  no  jur- 
isdiction over  wire  toll-TV,  and  that 
without  Congressional  action  specifi- 
cally giving  the  Commission  control, 
it  must  allow  all  wire  operations  to  go 
ahead,  even  though  it  puts  the  tight 
controls  on  broadcast  toll-TV. 

FCC  Authority  an  Issue 

The  other  point  still  unsettled  is 
whether  anything  should  be  estab- 
lished now  about  the  FCC's  authority 
to  act  once  the  limited  tests  are  com- 
pleted. The  FCC  maintains  it  has  the 
authority  to  okay  toll-TV  permanent- 
ly, if  it  wants  to,  once  the  tests  are 
completed  and  evaluated.  Many  Con- 
gressmen maintain  the  FCC  has  no 
authority  to  okay  toll-TV  permanently, 
and  the  Harris  bill  would  make  it 
clear  that  once  the  limited  tests  were 
completed,  no  toll-TV  could  be  autho- 
rized by  the  Commission  without  spe- 
cific action  by  Congress  setting  forth 
the  conditions  under  which  pay-TV 
could  go  ahead. 

One  compromise  of  this  point  would 
be  a  promise  by  the  FCC  to  consult 
Congress  after  the  tests,  before  taking 
further  action.  This  would  not  surren- 
der any  authority  which  the  FCC 
claims  it  now  has,  but  would  still  give 
Congress  a  chance  to  step  in  before 
final   authorization   of  toll-TV. 

Seek  Negotiated  Settlement 

Both  the  Harris  committee  and  the 
FCC  at  tin's  point  would  like  to  avoid 
what  they  feci  would  be  lengthy  and 
controversial  hearings— hence  the  at- 
tempts to  negotiate  the  matter  pri- 
vately. 

The  Joint  Committee  on  Toll-TV 
has  agreed  to  push  for  enactment  of 
the  Harris  bill.  The  Joint  Committee  is 
interpreting  the  bill  to  bar  all  but  the 


Unusual  "Oscar' 
Contest  Devised 


Special  to  THE  DAILY 

COLORADO  SPRINGS,  March  12. 
—Larry  Starsmore  and  Derald  Hart  of 
Westland  Theatres  here  have  come  up 
with  a  novel  "Oscar"  contest  in  con- 
nection with  the  forthcoming  Academy 
Awards  telecast. 

Similar  to  the  playing  of  Bingo,  the 
contest  features  a  card  with  five  col- 
umns of  numbers,  each  column  begin- 
ning directly  under  one  of  the  letters 
of  the  word  "Oscar."  Along  with  the 
card,  a  list  of  Academy  Award  nomi- 
nations is  supplied,  with  each  nomina- 
tion given  a  separate  number. 

One  Number  Is  'Free' 

On  the  night  of  the  telecast,  play- 
ers are  asked  to  watch  for  the  win- 
ning awards  and  their  designated 
numbers  on  the  list  of  nominations. 
Then,  if  any  of  these  numbers  appear 
on  their  "Oscar"  cards,  they  are  to 
check  them  off.  Five  numbers  in  a 
line,  horizontal,  vertical  or  diagonal, 
make  a  winning  card.  As  in  Bingo,  the 
center  box  of  the  "Oscar"  card  is  a 
"free"  number. 

Once  a  person  has  an  "Oscar,"  he 
is  entitled  to  participate  in  the  award- 
ing of  prizes,  which  consist  of  the  fol- 
lowing: first  prize,  $400;  second  prize, 
$100.  To  participate  he  must  complete 
the  sentence  "I  like  movies  because—" 
in  25  words  or  less.  Regardless  of  the 
final  outcome,  all  "Oscar"  winners  will 
receive  free  guest  tickets  to  any  of 
the  following  participating  theatres: 
Chief,  Peak,  Ute,  Trail,  Tompkins, 
Aircadia  Drive-In,  8th  Street  Drive- 
in,  Vista-Vue  Drive-in,  all  Colorado 
Springs;  Chief,  Colorado,  Main,  Up- 
town. Mesa  Drive-in,  Pueblo  Drive- 
in,  all  Pueblo,  Colo. 

Two  Stations  Participating 

Also  tied-in  to  the  contest  are  TV 
stations  KRDO,  Colorado  Springs,  and 
KCSJ,  Pueblo.  Both  will  carry  the 
telecast. 


Albany  Committee  Kills 
TV-Censorship  Bill 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  March  12.  -  As- 
sembly Ways  and  Means  Committee 
has  defeated  the  Manley  bill  provid- 
ing for  the  censorship,  by  a  television 
bureau  in  the  State  Education  De- 
partment, of  television  programs 
broadcast  over  New  York  State  sta- 
tions, except  those  dealing  with  news, 
current  events  and  sports. 

The  measure,  strongly  opposed  by 
commercial  television  interests,  pro- 
vided a  licensing  fee  of  $50  for  each 
half-hour  program,  or  fraction  there- 
of. It  would  have  affected  filmed 
shows,  too. 

most  technical  tests  of  toll-TV  sys- 
tems, and  does  not  envisage  trials  un- 
der which  viewers  are  charged  to  see 
programs.  The  FCC  is  taking  a  very 
different  view,  inteqjreting  the  bill  to 
permit  full-scale  tests  of  different  pro- 
grams, with  a  charge  being  made. 


Television  Today 

Ask  Commercial  TV  Profits  Be 
Used  to  Aid  Other  U.K.  Industry 

By  WILLIAM  PAY 

LONDON,  March  9  (By  Air  MaiI)-Commercial  television  profits  weii 


Who's  Wher 


menace  to  the  economy  of  Britain  and  some  of  the  money  should  be  switJ 
to  help  other  sections  of  the  entertainment  industry,  Sir  Tom  O'Brien  ti 

the  annual  meeting  of  the  Associa-   :   1 

tion    of    Cinematograph,  Television 
and  Allied  Technicians. 

Sir  Tom  is  general  secretary  of  the 
National  Association  of  Theatrical  and 
Kinematograph  Employees  and  chair- 
man of  the  newly-formed  Federation 
of  Film  Unions. 

"There  is  no  reason  whatever  why 
some  of  this  money  is  not  allocated 
to  film  production  and  to  save  some 
of  our  art  and  culture,  for  example 
in  the  living  theatre,"  he  said.  "We 
intend  to  get  a  square  deal  of  all 
concerned,  not  only  for  those  in  tele- 
vision but  for  those  who  are  affected 
by  television  as  well." 

Calls  Profits  'Fabulous' 


David  Levy,  vice-president  anJj 
sociate  director  of  the  radio  and  | 
vision  department,  Young  &  IS 
cam,  Inc.,  has  been  elected  a  m 
president  of  the  National  Broadc ; 
ing  Company,  it  was  announced  ] 
Robert  W.  Sarnoff,  chairman  of  J 
board.  Levy,  whose  appointmen! | 
effective  April  1,  will  be  in  cljyj 
of  programs  and  talent  for  the  M 
Television  Network.  He  will  repor 
Walter  D.  Scott,  executive  vice-fl 
ident,  television  network. 


Month  by  month  commercial  tele- 
vision reported  'fabulous'  profits  which 
must  in  some  way  be  ploughed  back 
into  the  film  workers'  pay  packets, 
suggested  Sir  Tom.  He  plans  to  put 
his  idea  to  the  TV  program  con- 
tractors shortly  when  he  will  put  in 
a  claim  for  over  5,000  union  mem- 
bers—"most  of  them  lucky  if  they 
get  as  much  as  £15  (42  dollars)  a 
week." 

Earlier  Sir  Tom  said  the  screens 
of  the  world  should  be  open  to  all 
the  good  films  of  the  world.  "That 
does  not  mean  that  a  major,  estab- 
lished and  efficient  film  industry  such 
as  ours  must  be  given  second  place 
in  our  own  country." 

"It  is  the  duty  of  any  government 
to  encourage  and  to  support  its  na- 
tive industries.  The  time  is  past  when 
the  indifference  of  our  governments 
towards  British  films  can  be  tolerated," 
he  said. 

Urges  Elimination  of  Tax 

An  emergency  resolution,  passed 
unanimously,  criticised  film  industry 
employers  and  the  Government  for 
"failure  and  indifference"  leading  to 
the  unemployment  of  one  out  of  four 
workers  in  feature  film  production. 
It  urged  the  Government  to  abolish 
the  entertainment  tax  and  the  com- 
pulsory levy  on  takings  as  a  condition 
of  Sunday  opening  in  the  coming 
Budget. 


Raymond  Katz,  associate  difl 
and  programming  head  for  radiS 
tion  WMGM,  is  co-chairman  off 
annual  Friars  Club  dinner  whichj 
be  held  at  the  Waldorf  Astoria  S 
on  March  20  with  Steven  Allenflj 
guest  of  honor. 

□ 

The  appointment  of  David  Fjflj 
as  manager  of  sales  presentationlM 
the  CBS  Television  Network,  IP 
tive  immediately,  was  announcaj 
George  Bristol,  operations  directlj 
advertising  and  sales  promotion.! 
the    same   time,    Bristol  annoui| 
the  appointment  of  Leonard  Brooi'l 
manager,   program   promotion,  m 
York.  Fuchs  will  report  to  Rffl" 
Golden,   director   of  sales  presf 
tions,  and  Broom  will  report  tof 
Kennedy,   director  of  program  SL 
motion. 


Desilu  on  A.S.E. 

HOLLYWOOD,  March  12.-Desilu 
Productions,  Inc.,  has  received  ap- 
proval of  the  Security  and  Exchange 
Commission  and  the  board  of  gov- 
ernors of  the  American  Stock  Ex- 
change for  listing  and  trading  of 
Desilu  common  stock  on  the  Amer- 
ican Exchange,  beginning  Monday. 

The  issue,  525,000  shares  of  com- 
mon, has  been  traded  on  the  na- 
tional over-the-counter  market. 


AWRT  Convention 
Set  Here  April  30 

The  eighth  annual  conventml 
American  Women  in  Radio  andfj 
vision  Inc.  will  be  held  at  the  mi 
dorf-Astoria  Hotel  here  Thursday|| 
ril  30  through  Sunday,  May  3,* 
according  to  president  Nena  Wi 
noch,  director  of  radio  and  teleaj 
for  the  National  Society  for  Ciwj 
Children  and  Adults.  ChairmftJ 
the  convention  will  be  Doris  Conjp 
supervisor  of  public  affairs  ProijL 
for  the  National  Broadcasting  C  M 
pany. 

During  various  panel  sessions  jf 
meetings  the  AWRT  convention 
hear  approximately  25  top  radii 
television  industry  executives  cuj 
ing    the    convention  theme: 
Changing  Industry."  Expected  9 
tend  the  four  day  gathering 
than  900  women  representing  all 
of  radio  and  TV. 


£  °""S  * 

1s0- 


ft?  0< 


«  O 


1 1 


u*     p£  \ 


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RIGHT  NOW! 

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LAUGH  TREAT! 

Use  this  Big-Picture  Campaign 
to  help  make  them  the  big 
BOX-OFFICE-PLUS 
they  can  be  for  you! 

1.  Feature  Title  Leader 

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BACK  BIG  IN 
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SPECIALS  LAUGH  TREAT 


THE  TALK  OF  SHOW  BUSINESS 


A  Columbia  Pictures  Presentation 


IN  RELEASE  NOW. ..TEN  NEW  "THREE  STOOGES"  SOCKBUSTER 

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EXCHANGE  .  .  .  NOW! 


85,  NO.  49 


85 

Promised 

i-PT  Attacks 
st  Quarter 
phan  Period 

an  Reports  on  Films 
iew  to  Year  End 


rts  to  obtain  strong  releases  for 
rphan  period"  from  Labor  Day 
istmas— a  period  of  more  serious 
product  short- 
age in  the  thea- 
tres   than  any- 
other— are  being 
made  by  Leon- 
ard Goldenson, 
American 
Broadcasting  - 
Paramount  The- 
atres president, 
and  Edward  L. 
Hyman,  vice- 
president,  the 
latter  disclosed 
Pd  L.  Hyman     at  a  press  lunch- 
eon  at  AB-PT 
irters  on  Friday, 
{the  past  three  years  Goldenson 
I  /man  have  been  urging  distrib- 
)  adopt  a  system  of  orderly 
Continued  on  page  8) 


MOTION  PICTURE 

DAILY 


NEW  YORK,  U.S.A.,  MONDAY,  MARCH  16,  1959 


TEN  CENTS 


os  Study  Plan 
New  Faces'  Pool 

>r  studios  are  studying  a  plan 
i  their  "new  faces"  in  order  to 
Iproper  roles  for  the  individual 
of  the  most  promising  and 
I  hem  to  the  fore  quicker,  Ed- 
Hyman,  American  Broadcast- 
amount  Theatres  vice-president 
'  tk  from  a  two  weeks  studio 
iiid  on  Friday. 

\d  with  the  problem  of  finding 
I  (  Continued  on  page  2 ) 


ers  Guild  Cites  5 
Best  Screenplays 

"rom  THE  DAILY  Bureau 

LYWOOD,  March  15.  -  Some 
'ilmdom's  top  stars  romped 
i  a  giant  stage  show  honoring 
hors  of  the  best-written  Amer- 
::eenplays  for  1958,  at  the 
Writers  Guild's  11th  annual 
Continued  on  page  2) 


COLUMBIA  PICTURES 
welcomes 


JAMES 
CARRERAS 


ANTHONY 
HINDS 


to  the  U.S.A. 
and  looks  forward  to  our  new 
HAMMER  PRODUCTIONS 


Good  Comedies  Are  Anne  Frallk  Week' 
Hard  to  Make:  Capra      B^ins,  Here  Today 

By  VINCENT  CANBY 

Why  aren't  there  more  comedies 
being  produced  today? 

Frank  Capra,  producer-director  of 
United  Artists'  forthcoming  "A  Hole 
in  the  Head"  and  creator  of  some  of 
the  classic  film  comedies  of  all  time, 
says  that  audiences  are  "certainly  not 
less  responsive  to  comedy  today"  than 
in  years  back.  If  anything,  he  says, 
audiences  are  sharper.  But,  he  adds, 
(Continued  on  page  8) 


More  than  two  years  of  advance 
promotion  will  be  climaxed  beginning 
today  when  20th  Century-Fox  begins 
a  week  of  activities  on  behalf  of 
George  Stevens'  "The  Diary  of  Anne 
Frank."  All  the  film  company's  re- 
sources and  manpower  will  be  placed 
behind  "Anne  Frank"  week  in  New 
York,  climaxing  in  the  world  pre- 
miere of  the  CinemaScope  film  at 
the  BKO  Palace,  Wednesday  night. 
Special  showings  for  the  press  to- 
(Continued  on  page  8) 


REVIEW: 

C id  get 

Columbia — CinemaScope 


Far  East  Report 

Waning  Red 
Prestige  Aids 
Films  In  Asia 

Johnston  Sees  Admission 
Ceilings  Major  Problem 


Under  the  odd  and  mystifying  title  of  "Gidget,"  Columbians  concocted 
a  gay  and  amusing  comedy  about  an  adolescent  girl's  first  encounter  with 
romance.  And  "concocted"  is  precisely^  the  word,  for  if  ever  a  picture 
was  tailor-made  for  a  special  audience  "Gidget"  is  It. 

That  audience  is,  of  course,  the  one  under  20  years  of  age  and  also 
the  one  under  30,  which  groups  together  are  said  to  comprise  the  great 
majority  of  movie  patronage  today.  "Gidget"  introduces  characters  and 
(Continued  on  page  8) 


ndsh 


is  time  at 
eas  of  the 
>r  America 


Communism  s 
least,  is  setting 
Far  East,  while  i 
increases  a  n  d 
with  it  the  de- 
mand for  Amer- 
ican films  be- 
comes greater. 

This  was  one 
of  the  observa- 
tions made  by 
Eric  Johnston, 
Motion  Picture 
Export  A  s  s'n. 
president,  at  a 
press  conference 
at  the  MPEA 
offices  here  on 
Friday.  John- 
ston was  in  New  York  from  Washing- 
ton to  report  to  the  MPEA  board  on 
(Continued  on  page  3) 


Eric  Johnston 


Taylor  in  Charge  of 
Par.  Mid-West  Division 

Alfred  R.  Taylor  has  been  put  in 
charge  of  Paramount's  Mid-Western 
Division,  replacing  J.  H.  Stevens,  divi- 
sion manager,  who  has  taken  an  ex- 
tended leave  of  absence,  Sidney  G. 
Deneau,  vice-president  of  Paramount 
Film  Distributing  Corp.,  announced 
at  the  weekend  here.  Taylor  has  been 
(Continued  on  page  8) 


Brotherhood  Week  Set 
Here  March  29-April  4 

Easter  Week,  March  29-April  4, 
has  been  set  aside  by  exhibitors  of 
Greater  New  York  for  observance  of 
Brotherhood  Week,  according  to  a 
joirit'  announcement  made  over  die 
weekenqf  >by  area  distributor  chair- 
man Lou  Allerhand,  New  York  branch 
manager  for  MGM.  Selection  of  the 
holiday  period  is  in  accordance  with 
the  policy  fixed  by  national  industry 
chairman  Alex  Harrison  whereby  Io- 
(Continued  on  page  2) 


4 

tioa  xa  aivs  3a  him  n  "aivs  aa 
)„inoav  aivs  Naaa  Aavaanv  3avh 
aovoNa  >idOAMaN  snid-avaA  aHi 
woo,,  ao  Nononaoad  aaxivMV-QNOi 
01  anodd  si  ad±v3Hj_  noAiy  3 hi 


2 


Motion  Picture  Daily 


Monday,  March  16, 


PERSONAL 
ME  \  II II  \ 


ROBERT  S.  FERGUSON,  Colum- 
bia Pictures  director  of  advertis- 
ing-publicity, will  leave  New  York  to- 
day for  Dallas. 


Murray  Silverstone,  president  of 
20th  Century-Fox  International,  re- 
turned to  New  York  yesterday  from 
London  via  B.O.A.C. 


Err:  Johnston,  president  of  the 
Motion  Picture  Association  of  Amer- 
ica, and  Kenneth  Clark,  vice-presi- 
dent, returned  to  Washington  at  the 
weekend  from  New  York. 

• 

Dane  Bader,  Atlantic  Television 
vice-president  in  charge  of  sales,  is  in 
Chicago  from  New  York. 

• 

Jesse  Chinich,  Buena  Vista  West- 
ern division  manager,  will  leave  New 
York  tomorrow  for  Kansas  City  and 
Denver. 


Lillian  Edell  Belson,  secretary 
to  Charles  Einfeld,  vice-president 
of  20th  Century-Fox,  has  returned 
from  a  two-week  Caribbean  cruise. 


Fred  Zinnemann,  director,  left 
New  York  yesterday  for  London  via 
B.O.A.C. 

• 

Walter  Shenson,  British  producer, 
will  arrive  in  New  York  today  from 
London. 

• 

Evelyn  Muldow,  secretary  to  Mey- 
er Hutner,  Warner  Brothers  national 
publicity  manager,  has  left  New  York 
for  a  vacation  in  Miami  Beach. 


Joshua  Logan,  producer-director, 
and  his  associate,  Ben  Kadish,  have 
returned  to  New  York  from  France. 


Studios  Study   Blau  Promoted  to  Col    SWG  Citatioi 


Cardinal  Backs  Film 

BOSTON,  March  15-Richard  Car- 
dinal Cushing,  Archbishop  of  Boston, 
is  sponsoring  the  U.S.  premiere  of  the 
film,  "Embezzled  Heaven,"  at  the 
Kenmore  Theatre  here  on  March  30, 
it  was  announced  at  the  weekend  by 
the  Archdiocesan  News  Bureau  of 
Boston.  The  film  was  made  in  color 
in  Vienna  and  Rome.  Proceeds  from 
the  premiere  will  be  for  the  benefit  of 
the  Cardinal's  April  pilgrimage  to 
Lourdes  with  70  mentally  and  physi- 
cally retarded  children. 


(  Continued  from  page  1 ) 
roles  that  fit  each  studio's  "new  faces" 
in  an  era  of  numerically  declining 
production,  the  studios  have  come  up 
with  die  plan  to  interchange  the  po- 
tential stars  whenever  a  suitable  role 
is  open,  Hyman  said. 

Sees  Publicity  Continuous 

"In  this  way,"  he  pointed  out, 
"there  would  be  no  lull  in  the  build- 
up of  a  new  face,  since  the  roles 
would  be  more  constant,  the  new  face 
more  continuously  in  the  public  eye, 
and  publicity  and  other  build-up  for 
the  new  talent  would  be  continuous, 
with  every  participating  studio,  rath- 
er than  the  home  lot  only,  contribut- 
ing." 

He  strongly  recommended  that  the 
new  faces  pooling  plan  be  put  into  ef- 
fect, contending  that  it  would  solve 
many  of  production's  most  urgent 
problems  and  would  assure  theatres 
of  a  continuing  flow  of  quality  prod- 
uct. 

No  More  'Who's  in  It?' 

Hyman  said  in  consideration  for  fur- 
thering the  plan,  he  had  promised 
producers  that  exhibitors  would  be  in- 
duced to  stop  asking,  "Who's  in  it?" 
when  new  pictures  with  new  talent 
are  mentioned. 


Youngstein  Chairman 
Of  Film  'Tony'  Unit 

Max  E.  Youngstein,  United  Artists 
vice-president,  has  been  named  chair- 
man of  the  motion  picture  committee 
for  the  Antoinette  Perry  "Tony" 
Awards  Dinner,  it  was  announced  by 
Mrs.  Helen  Menken,  president  of  the 
American  Theatre  Wing.  Sponsored 
by  the  Wing,  the  "Tony"  Awards 
Dinner  will  be  held  on  the  evening  of 
April  12,  in  the  Grand  Ball  Room  of 
the  Waldorf-Astoria  Hotel.  The  an- 
nual awards  presentation  is  for 
achievement  in  the  theatrical  arts  in 
the  legitimate  theatre. 


Brotherhood  Week 

(Continued  from  page  1) 
cal  area  chairmen  would  determine 
the  dates  when  Brotherhood  Week 
could   be  most   advantageously  ob- 
served in  theatres  in  their  territories. 

However,  the  Easter  Week  observ- 
ance will  actually  be  the  second  ex- 
hibition drive  to  promote  funds  for 
the  Brotherhood  movement  in  the 
Greater  New  York  area.  RKO,  Skou- 
ras,  Randforce  and  Fabian  circuits 
and  the  Paramount  theatre  in  New 
York  held  their  Brotherhood  audience 
collections  during  the  week  of  Febru- 
ary 15-21. 


Publicity  Assistant 

The  promotion  of  Martin  Blau  to 
the  post  of  assistant  publicity  manager 
of  Columbia  Pictures  was  announced 
at  the  weekend 
by  Robert  S. 
Ferguson,  direc- 
tor of  advertis- 
ing and  public- 
ity. Blau  will 
a  i  d  publicity 
manager  Hor- 
tense  Schorr  in 
supervising  an 
expanded  home 
office  publicity 
staff  and  i  n 
maintaining  li- 
aison with  pub- 
licity units  in 
Hollywood  and  oversea 
centers. 

Blau  has  been  with  Columbia  for 
eight  years,  the  last  four  as  trade  press 
contact  and  news  writer.  Prior  to  join- 
ing Columbia  he  had  worked  on  daily 
newspapers  in  Ohio,  Texas  and  West 
Virginia. 

Ferguson  also  announced  that  Isi- 
dore (Bud)  Rosenthal,  who  has  re- 
signed as  associate  editor  of  The  In- 
dependent Film  Journal,  will  join  the 
Columbia  publicity  department  on 
March  30. 


Martin  Blau 


production 


Hammer  Executives 
Have  Arrived  Here 

The  three  top  executives  of  Ham- 
mer Film  Productions,  James  Car- 
reras,  Anthony  Hinds  and  Michael 
Carreras,  have  arrived  here  to  deliver 
five  new  pictures— one  to  Columbia, 
one  to  Paramount,  one  to  Universal 
and  two  to  United  Artists.  These  pic- 
tures, other  than  the  one  to  Colum- 
bia, represent  a  backlog  of  commit- 
ments made  by  Hammer  prior  to  their 
new  long-term  deal  with  Columbia, 
under  which  they  will  make  five  pic- 
tures a  year  for  that  company  during 
the  next  five  years. 

A  highlight  of  the  Hammer  Film 
executives'  ten  day  stay  in  New  York 
will  be  an  industry-wide  cocktail  re- 
ception at  the  Hampshire  House  to- 
morrow afternoon.  Attending  will  be 
top  executives  of  the  industry.  A  press 
conference  is  slated  for  tomorrow 
morning  at  Hampshire  House. 


Adler  Coming  Here 

Buddy  Adler,  20th  Century-Fox 
studio  production  head,  is  due  here 
today  to  attend  the  company's  na- 
tional sales  convention  at  the  home 
office.  Adler  will  address  the  meeting 
tomorrow  to  outline  upcoming  prod- 


( Continued  from  page  1 ) 
awards    dinner   held    Friday  at 
Moulin  Rouge  here. 

Included  among  the  stars  h 
part  in  the  special  skits  writtei 
them  by  members  of  the  w 
guild  were:  Eddie  Albert,  Tony 
tis,  Sally  Forrest,  Johnny  Grant,  ( 
lyn  Jones,  Janet  Leigh,  Shirley 
Laine,  Jayne  Mansfield,  Mary 
Carthy,  David  Niven,  Jane  Po 
Tony  Randall,  Barry  Sullivan,  E 
Stewart,  Jesse  White,  Peter  Ustir 
Gig  Young. 

The  winning  screenplay  authoi 
voted  by  their  fellow  writers,  \ 

If  S.  N.  Behrman  and  G< 
Froeschel,  for  the  best  written  A 
ican  comedy,  "Me  and  the  Cole 
by  Franz  Werfel;  American  pla 
S.  N.  Behrman. 

If  Nathan  E.  Douglas  and  H 
Jacob  Smith  for  the  best  written  A 
ican  drama,  "The  Defiant  Ones 

1f  Alan  Jay  Lerner  for  the  I 
written  American  musical,  "C 
from  the  novel  by  Colette. 

Laurel  Award  Presented 

Winner  of  the  Laurel  Award, 
annually  to  the  writer  who,  ove: 
years,  has  contributed  most  to 
literature  of  the  screen,  was  Nun 
Johnson,  it  was  announced  by 
Englund,  president  of  the  screen 
ers  group. 


Decca  '58  Net  Incoi 
Listed  at  $2,776,38: 

Decca  Records,  Inc.  and  su 
iaries  for  1958  had  net  incom 
$2,776,382,  which  includes  in 
attributable  to  the  undistributed 
ings  of  Universal  Pictures,  Milto 
Rackmil,  president,  reported  at 
weekend  in  the  company's  annu; 
port.  This  was  equal  to  $1.82' 
share  on  the  1,527,401  share 
capital  stock  outstanding  at  the 
of  the  year. 

For  1957  Decca  reported  ne 
come  of  $3,972,514  or  $2.48  per  i 
on  1,602,501  shares  then  outstan 

Rackmil  said  that  although  Un 
sal  reported  a  loss  for  its  fiscal 
ended  November  1,  1958,  its  o 
tions  for  the  calendar  year  195) 
suited  in  a  net  profit  due  to  the 
of  its  studio  properties  for  $11, 
000.  Universal  realized  a  net 
after  taxes  of  $3,676,510  from 
transaction,  negotiations  for  v 
were  completed  in  December,  15 

On  February  28,  1959  D 
owned  777,985  shares,  or  84.1 
cent  of  the  common  stock  of  Un 
sal,  representing  80.5  per  cent  o 
voting  stock. 


MOTION    PICTURE    DAILY,    Martin    Quigley,    Editor-in-Chief    and    Publisher;     Sherwin    Kane,    Editor;    James    D.  Ivers, 


ing    Editor;    Richard    Gertner,  News 


Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington,  J.  A.  Otte 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quiglev  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rod 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vict 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
is  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Dailv;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copie 


Lday,  March  16,  1959 


Motion  Picture  Daily 


3 


Johnston  Sees  U.  S.  Films  Stronger  in  Asia 


10  Exhibitors  Already 
wrt  'Oscar'  Promotion 

pledges  of  exhibitor  participation 
the  Academy  Awards  telecast  al- 
By  have  been  received  from  240 
jiibitors  in  27  states,  Charles  E. 
•Carthy,  COMPO  information  di- 
itor,  said  at  the  weekend.  Thou- 
hds  of  exhibitors  are  still  to  be 
\  »rd  from  he  said,  because  delivery 
the  press  books,  with  pledges  at- 
,  ,hed,  was  only  started  a  few  days 
).  All  exhibitors  were  urged  to 
id  in  their  pledges  promptly. 

tltimore  Tent  Wins 
iriety  Competition 

lie  efforts  of  the  Baltimore  tent  in 
ilicizing  V  a  r  i  e  t  y  International 
'ek  and  its  humanitarian  achieve- 
jts  were  judged  best  among  the  46 
s  of  the  showman's  organization, 
Drding  to  International  Chief  Bark- 
St-orge  Eby.  The  campaign  of  the 
nphis,  Tennessee  unit  was  voted 
;nd  best,  with  Dublin,  Ireland; 
adelphia,  Minneapolis,  Washing- 
i]  D.  C.  and  Detroit  following. 
Iembers  of  the  winning  tent  have 
■d  the  first  prize,  a  round  trip  to 
ety's  annual  convention  in  Las 
Is,  to  Aaron  Seidler  of  the  New 

-  (srt  Theatre  of  Baltimore.  Seidler, 

rmer  chief  barker  of  the  Baltimore 
,  served  as  press  guy  and  coordi- 
I  t  of  the  Variety  Week  campaign. 

U  |   Entries  Carefully  Judged 

ampaigns  submitted  were  judged 

■  i  by  Variety  officials  as  well  as 

■  Bfeus  speciahsts  in  the  advertising 
:  ]  public  relations  field,  Eby  stated. 
A  m  also  said  he  was  "enormously 
1  i:itened  by  the  outstanding  efforts 

-  •  ill  tents  during  the  first  annual 
a  oration  of  Variety  Week,  as  well 
:.  t  the  cooperation  extended  to  Va- 
i  i  by  all  media,  and  especially  the 
k  on  picture  trade  press." 

;  |p.  Granahan  Defends 
n  on  'Maja'  Ads 

■     From  THE  DAILY  Bureau 

ASHINGTON,  March  15.  -  The 
■  man  of  a  House  Post  Office  Sub- 
nirtee  has  strongly  defended  the 

Office  Department's  ban  on 
paper  advertisements  containing 
's  "Naked  Maja"  painting. 
.  !ip.  Kathryn  E.  Granahan  (D., 
said  she  not  only  agreed  with 
Department's  ruling  but  would 
action  to  strengthen  the  Depart- 

s  authority  if  it  should  lose  the 
nt  court  case  brought  against  it 

nited  Artists. 

e  film  company  has  sued  to  en- 
"Jie  Department  from  continuing 
force  a  ban  on  newspapers  carry- 
opies  of  an  ad  containing  a  re- 
lation of  Goya's  painting,  being 
to  publicize  the  U.A.  film  of  the 
name. 


( Continued  from  page  1 ) 
his  recent  five  weeks  trip  to  the  Far 
East. 

The  main  problem  of  the  industry 
in  that  area,  he  said,  is  the  prevalence 
of  low  admission  prices  established  by 
law.  For  example,  in  Indonesia  the  top 
admission  charge  permitted  is  about 
five  cents  in  U.S.  currency,  of  which 
the  government  takes  one-third,  with 
the  American  distributor  getting  be- 
tween one  and  one  and  three-quarters 
cents  per  admission,  and  the  balance 
going  to  the  exhibitor. 

Took  Out  $600,000 

Despite  the  price  restriction  and 
poor  economic  conditions  prevailing 
in  Indonesia,  American  film  companies 
were  able  to  take  $600,000  out  of  the 
country  last  year,  Johnston  said. 

Other  problems,  apart  from  low 
admission  ceilings,  include  local  taxes, 
import  quotas,  censorship  and  the 
like.  All  of  these,  he  said,  he  discussed 
with  top  government  officials  in  the 
countries  visited,  which  included  Ja- 
pan, Formosa,  Hong  Kong,  Malaya, 
Singapore  and  Thailand,  in  addition 
to  Indonesia. 

"The  high  tide  of  Communism  is 
receding  everywhere  in  that  area,  ex- 
cept Cambodia,"  Johnston  reported. 
It  could  be  temporary.  It  might  swing 
in  the  other  direction  later.  But  now 

CBS  Plans  Strong  Fight 
In  the  Lars  Daly  Case 

Special  to  THE  DAILY 

CHICAGO,  March  15-CBS  intends 
to  make  a  strong  fight  against  the  rul- 
ing of  the  Federal  Communications 
Commission  in  the  Lars  Daly  case,  Dr. 
Frank  Stanton,  president  of  CBS,  told 
the  fifth  general  conference  of  the 
CBS  Television  Network  affiliates  here 
at  the  weekend.  In  the  decision  the 
FCC  applied  Section  315  of  the  FCC 
Act  to  regularly  scheduled  news 
broadcasts  which  previously  had  been 
considered  free  of  such  restraints. 
Stanton  told  the  delegates  the  prob- 
lem is  "most  urgent." 

Seek  Quick  Agreement 
On  ASCAP  Trust  Decree 

WASHINGTON,  March  15.  -  Jus- 
tice Department  officials  hope  to 
reach  agreement  on  a  strengthened 
ASCAP  antitrust  decree  by  the  end 
of  the  month. 

Department  officials  and  ASCAP 
representatives  will  begin  tomorrow 
continuous  negotiating  sessions  here 
until  an  agreement  is  reached.  De- 
partment officials  said  they  would 
meet  all  day,  every  day,  with  final 
agreement  hoped  for  some  time  next 
week. 

The  group  is  seeking  changes  to  end 
charges  that  the  present  ASCAP  set- 
up discriminates  against  small  mem- 
bers. 


Johnston  Suggests  More 
U.S.  Showcases  Abroad 

Investment  of  a  part  of  distribution 
company  earnings  in  the  building  of 
new  theatres  in  Far  Eastern  coun- 
tries in  conjunction  with  nationals 
was  suggested  by  Eric  Johnston,  Mo- 
tion Picture  Export  Assn.  president, 
at  a  press  conference  here  on  Friday. 

"There  are  insufficient  theatres  in 
most  areas,  particularly  India  and 
Indonesia,"  he  said.  "Such  invest- 
ments would  ease  the  problem  and 
give  distributors  advantageous  show- 
cases." 


it  augurs  well  for  U.S.  policies  in  the 
area  and  for  our  industry  there. 

"American  pictures  are  in  great  de- 
mand. They  are  very  popular.  If  we 
can  get  a  reasonable  admission  price 
our  major  problem  would  be  solved." 

Film  import  quotas  are  lesser  prob- 
lems, in  some  countries  of  the  Far 
East  local  censorship  keeps  out  more 
American  films  than  import  quotas  do. 
Complaints  of  violence  and  crime  in 
American  films  are  increasing,  John- 
ston reported.  Indonesia,  he  said,  re- 
jected 65  American  pictures— 36  from 
one   company— in   the   current  fiscal 

Johnston  Lauds  Staff 
For  Censorship  Battle 

High  praise  was  given  members  of 
his  staff  by  Eric  Johnston  for  their 
work  in  opposing  censorship  legisla- 
tion. 

Asked  by  a  reporter  at  his  Friday 
press  conference  here  for  comment 
on  criticism  that  leadership  was  want- 
ing in  fighting  censorship  and  other 
anti-industry  measure,  Johnston  de- 
clared: 

Cites  Three  Specifically 

"I  don't  know  what  criticism  you're 
referring  to,  but  say  our  people,  Man- 
ning Clagett,  Mrs.  Margaret  Twyman 
and  Kenneth  Clark,  have  done  a 
fantastically  good  job  on  legislation 
of  all  kinds.  No  censor  law  has  been 
passed  since  I  took  MPAA  office  but 
several  have  been  removed.  Inciden- 
tally, some  of  our  member  companies 
were  opposed  to  fighting  some  state 
censor  laws  and  cases." 

Md.  Senate  Committee 
Okays  Film  'Class'  Bill 

Special  to  THE  DAILY 
ANNAPOLIS,  March  15.  -  The 
Senate  Judiciary  Committee   of  the 
Maryland  Legislature  has  approved  a 
film  classification  bill. 

The  bill,  okayed  by  a  7  to  4  vote 
and  slated  for  floor  action  this  week, 
would  give  the  state  film  censor  au- 
thority to  classify  films  as  suitable 
or  unsuitable  for  children  between 
the  ages  of  6  and  16. 


year  to  date  for  objectionable  content. 

"I  see  no  reason  to  send  such  pic- 
tures over  there,  knowing  they'll  be 
rejected,"  he  commented. 

Johnston  spoke  optimistically  of  the 
new  film  agreement  being  negotiated 
with  Japan,  saying  he  expected  it 
would  be  at  least  as  favorable  as  the 
old  agreement  under  which  American 
companies  earned  between  $12  and 
$13  millions  last  year.  The  new  agree- 
ment, scheduled  to  become  effective 
April  1  will  resolve  the  problem  of 
prints,  among  other  things.  Distribu- 
tors are  allowed  15  prints  per  picture 
if  they  are  made  in  Japan,  12  if  not. 

May  Import  Film  Men 

In  reply  to  a  question,  Johnston 
said  there  have  been  discussions  with 
the  U.S.  State  Dep't.  and  officials  of 
Far  Eastern  countries  on  the  subject 
of  bringing  native  film  men  to  Holly- 
wood for  training  in  technical  work, 
but  nothing  definite  has  evolved  yet. 

Time  prevented  his  visiting  India 
and  other  countries  in  that  area  but 
he  expects  to  do  so  later  in  the  year, 
he  said. 

Replying  to  another  question  he 
said  it  is  the  "consensus  of  the  indus- 
try" that  the  classifying  of  films  for 
adults  and  children  has  proved  unsat- 
isfactory in  practice  in  those  countries 
where  classification  is  required  by  law. 

Film  Censorship  Bill 
Introduced  in  Nevada 

From  THE  DAILY  Bureau 

WASHINGTON,  March  15-A  film 
censorship  bill  has  unexpectedly  been 
introduced  in  the  Nevada  State  Legis- 
lature, the  fifth  state  to  have  such 
legislation  pending. 

The  bill  is  modeled  on  one  declared 
unconstitutional  recently  by  the  Ohio 
Supreme  Court,  setting  up  a  film  cen- 
sorship board  with  broad  powers  to 
approve  or  reject  films. 

Other  Bills  Pending 

Bills  were  previously  pending  in 
New  York,  Ohio,  Pennsylvania,  and 
Maryland.  Bills  are  also  expected 
shortly  in  West  Virginia,  Florida  and 
Wisconsin.  A  television  censorship 
bill  is  pending  in  New  York  and  a 
radio-television  censorship  bill  in 
Minnesota. 


To  Attend  Ceremony 

France  Nuyen,  Bay  Walston  and 
Juanita  Hall,  three  of  the  stars  of 
"South  Pacific,"  and  George  P.  Skou- 
ras,  and  Joseph  M.  Sugar,  president 
and  vice-president,  respectively,  of 
Magna,  distributors  of  the  film,  will 
attend  the  ceremonies  Thursday  at  the 
Rivoli  Theatre  marking  the  first  an- 
niversary of  the  picture's  opening  on 
Broadway. 

The  Broadway  Association,  headed 
by  Frederick  A.  Wyckoff,  will  also 
participate. 


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MOllOd  Ol  XN3A3  AH±dOM3XON  V  4th 
3H±  NOIlOVdllV  1X3N  Sll  SV  33N 


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8 


Motion  Picture  Daily 


Monday,  March  16, 


Good  Comedies 


(  Continued  from  page  1 ) 
"'good  comedies  are  hard  to  make. 
Also,  it's  difficult  to  raise  money  for 
them.  Thev  never  look  as  good  on 
paper  as  they  do  on  film.' 

Capra  made  these  remarks  here  at 
Sardi's  Friday  in  the  course  of  a  lunch- 
eon with  the  trade  press.  The  director 
of  such  past  hits  as  "Mr.  Deeds  Goes 
to  Town,"  "Mr.  Smith  Goes  to  Wash- 
ington" and  "You  Can't  Take  It  With 
You,"  denied  that  the  social-political 
dimate  in  the  country  today  precluded 
the  production  of  the  kind  of  comedies 
he  made  in  the  30's  and  40's.  Al- 
though he  hasn't  made  a  film  since 
1951,  he  hasn't  been  idle.  He  de- 
scribed as  a  "labor  of  love"  the  four 
science  films  he  has  made  in  recent 
years  for  TV  sponsorship  by  the  Bell 
Telephone  Company.  Each  took  a  year 
to  make. 

Tape  Recorder  in  Audience 

Highly  enthusiastic  about  his  new 
film,  which  stars  Frank  Sinatra,  Cap- 
ra has  been  studying  preview  reaction 
to  the  picture  by  a  rather  unique 
method.  He  has  a  tape  recording  made 
of  theatre  audience  response,  which 
he  then  uses  as  a  guide  to  cutting, 
editing  and  "pointing"  of  the  final 
version  of  the  picture. 

By  studying  the  preview  cards  of 
past  films,  whose  box  office  records 
are  known,  he  also  has  found  that 
when  a  film  gets  a  very  good  to  ex- 
cellent audience  preview  rating,  that 
rating  is  invariably  reflected  in  the 
business  done.  The  preview  response 
on  "Hole  in  the  Head"  has  been  "ter- 
rific," he  said.  The  film  is  for  July 
release. 


Gidget 


CONTINUED  FROM  PAGE 


'Anne  Frank  Week' 

(  Continued  from  page  1 ) 
day  and  Tuesday  afternoon  and  a 
black-tie  invitational  premiere  on 
Tuesday  evening  will  precede  the  gala 
charity  debut  for  the  benefit  of  The 
American  Association  for  the  United 
Nations.  Over  the  weekend,  producer- 
director  George  Stevens,  star  Millie 
Perkins  and  members  of  the  cast- 
Joseph  Schildkraut,  Ed  Wynn  and 
Shelley  Winters  arrived  in  New  York 
for  the  opening.  The  stars  and  Stevens 
have  a  full  schedule  of  publicity 
interviews— radio,  television,  news- 
papers, magazines,  wire  services— set 
up  for  them,  and  as  schedules  now 
stand,  at  least  one  member  of  the 
"Anne  Frank"  company  will  be  at 
work  pre-selling  the  production  every 
minute  of  each  working  day. 

Douglas  Fairbanks,  Jr.,  chairman 
of  the  benefit  committee  for  the  Wed- 
nesday evening  premiere  will  act  as 
host  at  the  Palace  for  the  festivities. 
The  nation's  three  major  radio-televi- 
sion networks-NBC,  CBS  and  ABC- 
are  all  covering  the  "Anne  Frank" 
debut. 


William  Hamilton 

William  Hamilton,  husband  of 
Marie  Hamilton,  film  estimates  direc- 
tor of  the  Motion  Picture  Association 
of  America,  died  here  at  Knickerbock- 
er Hospital  on  March  11. 


situations  in  the  world  of  the  modern  teenager  with  which  the  former 
group  especially  can  identify.  Stirrings  of  romantic  impulses,  problems 
of  dating,  coping  with  parents,  acquiring  prestige  with  one's  fellows 
are  some  of  the  issues  that  crop  up  here.  Such  things  are  treated  within 
the  bounds  of  reality,  too,  and  vet  the  approach  is  light-hearted  through- 
out. No  slushy  sentimentality  is  allowed  to  intrude. 

Along  with  the  story  are  such  other  attractions  for  young  filmgoers  as 
some  good  looking  youngsters  of  their  own  generation  in  the  leading 
roles.  Starred  are  Sandra  Dee  and  James  Darren,  both  of  whom  are 
being  groomed  for  stardom,  and  Cliff  Robertson  represents  the  "older" 
or  30-ish  set  which  is  envied  for  its  sophistication. 

Then  there  is  popular  music— three  new  tunes,  all  of  which  sound  like 
potential  hit  parade  material.  Darren  sings  two  of  them— the  title  song 
and  "There's  No  Such  Thing."  The  third,  "Cinderella,"  is  performed  bv 
the  Four  Preps. 

In  addition  the  picture  capitalizes  on  the  teenage  craze  for  surf  board 
riding,  and  the  camera  captures  several  stunning  shots— in  CinemaScope 
and  Eastman  color— of  riders  skimming  along  the  tops  of  waves.  The 
excitement  of  a  beach  picnic  or  "luau"  is  also  depicted  in  another  scene. 

There  is  lots  of  slang  talk,  too,  with  the  word  "gidget"  itself  explained 
as  a  contraction  of  "girl"  and  "midget"  to  define  a  voung  girl  who  is 
petite. 

All  this  is  shrewdly  incorporated  into  a  story  about  a  "gidget"  who 
thinks  she  is  "different"  because  she  doesn't  like  boys  and  is  suddenly 
smitten  with  one  she  meets  on  the  beach  during  summer  vacation.  To  at- 
tract his  attention  she  learns  surfboarding  the  hard  wav  and  becomes  a 
"mascot"  to  the  boys  who  form  his  surf  riding  club.  None  of  this  works, 
so  the  young  heroine  tries  the  oldest  female  trick  of  all;  she  seeks  to 
make  the  object  of  her  affections  jealous  bv  flirting  with  his  best  friend, 
an  "older"  man  of  30  who  is  a  professional  beachcomber  and  the  leader 
of  the  surf  board  club.  In  the  end  "Gidget"  not  only  wins  her  fellow  but 
convinces  the  older  one  to  go  out  and  get  himself  a  job. 

As  "Gidget"  Miss  Dee  is  pert  and  pretty  and  Paul  Wendkos,  the  di- 
rector, has  not  let  her  displays  of  girlish  enthusiasm  get  out  of  hand  as 
they  easily  could  have.  She  is  particularly  funny  in  an  innocuous  seduc- 
tion scene  with  Robertson  as  the  30-ish  man;  her  pained  look  as  he  bends 
down  to  kiss  her  is  something  to  see.  Darren  plavs  her  boy  friend  in  a 
blithe  and  breezy  wav,  but  Robertson  is  somewhat  hard  put  to  make 
the  strange  beachcomber  credible.  Arthur  O'Connell  and  Mary  LaRoche 
do  well  as  Miss  Dee's  bewildered  parents  who  try  to  be  understanding 
and  Jo  Morrow,  a  newcomer  to  the  screen,  is  a  red-headed  girl  friend 
of  the  heroine. 

The  screenplay  of  "Gidget"  was  written  by  Gabrielle  Upton  from  the 
book  bv  Frederick  Kohner.  Lewis  J.  Rachmil  produced. 

With  the  picture  aimed  at  the  teenager  Columbia  is  making  the  most 
of  its  potentiality  with  an  extraordinary  campaign  aimed  directly  at  that 
market.  The  current  teen  idol,  Dick  Clark,  has  officially  "endorsed"  the 
film,  and  the  company  is  playing  that  up  in  all  phases  of  the  publicity. 
Shown  at  the  trade  screening  of  "Gidget"  were  several  trailers  (both 
theatre  and  TV)  and  newspaper  ads  all  effectively  employing  Clark  as 
well  as  conveying  the  theme  and  appeal  of  the  picture  in  a  stimulating 
wav.  Columbia  is  offering  the  exhibitor  several  items  free  of  charge, 
including  at  "teaser"  trailer  and  records  both  for  lobby  promotion  and 
radio  spots- 

Running  time,  95  minutes.  General  classification.  Release,  in  April. 

Richard  Gertner 


Taylor  in  Charge 

(Continued  from  page  1 ) 
Paramount's  Los  Angeles  branch  man- 
ager. 

The  Mid- Western  Division  is  head- 
quartered in  Chicago. 

Taylor,  who  joined  Paramount  in 
1924  in  the  San  Francisco  branch,  was 
successively  a  booker,  advertising 
sales  manager,  salesman  and  special 
representative  for  the  company  before 
becoming  branch  manager  in  Omaha 
in  1941,  in  Indianapolis  in  1942  and  in 
Los  Angeles  in  1945. 


Herman  Levy  Named 
AA  Advertising  Mgr. 

Sanford  Abrahams,  Allied  Artists 
director  of  advertising  and  publicity 
announced  here  at  the  weekend  the 
appointment  of  Herman  Levy  as  ad- 
vertising manager,  a  post  Abrahams 
formerly  held,  effective  April  1.  Levy, 
now  head  of  tire  Universal-Interna- 
tional advertising  department  at  the 
studio,  terminates  a  14-year  associa- 
tion with  Universal  to  step  into  his 
new  position. 

Abrahams  also  announced  plans  for 


AB-PTAttac) 


(Continued  from  page  1)  ! 
distribution  to  avoid  bunchim 
strong  releases  on  major  holidays 
in  the  summer  months,  leaving  •; 
periods  almost  without  major  al 
tions. 

Hyman  reported  that  conside; 
progress  has  been  made  toward  ; 
zation  of  orderly  distribution 
most  of  the  year  but  that  of  lat 
last  quarter  of  the  calendar  yea:" 
become  increasingly  an  orphan  re 
period. 

Pointing  out  that  Warners'  "G 
and  MGM's  "Cat  on  a  Hot  Tin  I 
were  released  during  the  last  qi 
of  the  year  and  did  "fabulous 
ness,"  Hyman  observed  "This  v 
certainly  indicate  that  there  is  no' 
wrong  about  the  September  to 
cember  period  that  a  blockbuster 
not  cure." 

Outlines    Blockbuster'  Plan 

Accordingly,  he  said,  every  c 
bution  company  has  been  visitec 
requested  to  make  a  blockF 
available  on  but  not  before  I 
Day  which  should  run  to  Octobei 
a  second  blockbuster  in  October  \ 
the  larger  situations  could  hold 
December  when  the  year-end  he 
releases  became  available. 

In  return,  Hyman  said  exhi 
should  be  willing  to  give  prefer 
playing  time  and  the  best  term' 
such  releases,  and  should  hold 
ings  in  April  and  May  to  plan 
campaigns  for  them.  The  promc 
should  continue  through  the  last 
months  of  the  year,  he  said,  s 
the  special  releases  "the  greatest 
torn-built,  tailor-made  campaign 
conceived  on  the  local  level."  A 
circuits  will  hold  such  meetings. 

The  plan  has  been  favorabll 
ceived  by  distributors,  he  rep< 
and  all  have  promised  to  coopen 

Hyman,  who  recently  returned 
two  weeks  in  Hollywood  during 
he  visited  major  studios  and  saw  i 
of  the  forthcoming  attractions,' 
enthusiastic  about  the  productioi 
release  plans  of  the  companies  i< 
remainder  of  the  year.  He  has 
prepared  a  new  schedule  listin' 
product  of  10  companies  throug 
year  end. 

Emphasizes  'New  Faces' 

His  Hollywood  visit,  he  said, 
it  clear  that  story  values  tran 
star  or  name  values  in  turning  qui 
cessful  attractions  today;  that  gf 
use  of  new  faces,  and  greater  & 
tation  of  them  by  exhibitors  as  w 
studios,  is  essential,  and  that  to 
erly  merchandise  the  pictures  e 
tors  must  not  wait  on  industry 
ness-building  projects  that  may 
materialize,  but  get  out  and  buik 
ter  business  themselves.  He  cite 
recent  AB-PT  promotion  campai 
Cedar  Bapids,  la.,  as  an  examt 
what  individual  exhibitors  can 


increased  advertising-promotion 
ity  to  keep  pace  with  the  comt 
production  schedule.  Abraham.1 
arrived  here  from  the  West  coa 
the  opening  of  "Al  Capone"  a 
Victoria  Theatre  on  March  25. 


L  85,  NO.  50 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  MARCH  17,  1959 


TEN  CENTS 


fective  Mar.  28 

opert  Taking 
ver  Rank's 
ilms  Here 


itish  Company  Makes 
vision  'With  Regret' 

[e  Rank  Organization  announced 
vesterday  that  Rank  Film  Dis- 
:tors  of  America  will  cease  opera- 
as  of  March  28.  In  a  brief,  71- 
1  statement  the  move  was  attrib- 
to  "difficulties  existing  in  the  in- 
ly" and  the  announcement  said 
lecision  was  made  "with  regret." 
.pert  Films,  Inc.  is  to  take  over 
continue  the  distribution  of  films 
ntly    in    release,    including  "A 
t  to  Remember,"  and  a  number 
ilms   not   yet   put   into  release, 
fig  the  latter  are  three  pictures 
duled  recently  by  Rank  for  re- 
in April  and  May— "Verboten," 
h  was  produced  by  RKO;  "Sea 
and  "Next  to  No  Time."  Some 
Rank  product  will  continue  to 
istributed  here  by  Universal  as  in 
(Continued  on  page  4) 

use  Passes  Bill 
ting  Theatre  Owners 

From  THE  DAILY  Bureau 

ASHINGTON,  March  16-The 
e  passed  and  sent  to  the  Senate 
to  give  major  tax  help  to  theatre 
rs  and  other  self-employed  per- 

e  bill,  similar  to  one  which 
•d  the  House  last  year,  will  likely 
the  Senate  Finance  Committee 
ome  time.  The  Administration  is 
much  opposed  to  it,  and  Chair- 
Byrd  ( D.,  Va. )  is  concerned  over 
«venue  loss.  However,  the  bill's 
jrs  are  hopeful  Byrd  can  be 
(Continued  on  page  7) 

et  Today  on  1959 
\  Campaign  Here 

p  executives  in  the  motion  pic- 
and  amusement  field  will  meet 
rich  today  in  the  office  of  Barney 
»an,  president,  Paramount  Pic- 
where  they  will  lay  the  ground- 
for  the  industry's  United  Jewish 
al  drive  this  year.  Officers  and 
(Continued  on  page  7) 


Ohio  Paper  Says  Code  'in  Collapse1; 
Calls  for  Return  to  Its  Standards 


Special  to  THE  DAILY 

COLUMBUS,  O.,  March  16.-The  Columbus  Dispatch  has  called  in  an 
editorial  for  the  motion  picture  industry  to  "return  voluntarily"  to  the  "stand- 
ards of  responsibility  and  self-restraint  that  once  were  mandatory  under  the 

industry's  own  code."  At  the  present 
time,  the  editorial  states,  "this  once- 
effective  self-regulatory  program  is  in 
collapse." 

The  editorial  takes  issue  with  the 
current  Compo  ad  in  "Editor  and 
Publisher"  by  asserting  that  the  grow- 
ing sentiment  to  censor  films  "cannot 
be  properly  equated  with  a  desire  to 
see  basic  freedoms  curbed." 

"We  quite  agree  that  sentiment  to 
(Continued  on  page  6) 


Praught  Appointed 
President  of  UDT 

Special  to  THE  DAILY 

DETROIT,  March  16-Woodrow  R. 
Praught,  vice-president  of  Tri-State 
Theatre  Corp.,  Des  Moines,  has  been 
named  president  of  United  Detroit 
Theatres  and  will  arrive  here  Friday 
to  take  over  the  post.  He  succeeds  the 
late  Harold  H.  Brown,  Jr. 

Praught  is  to  be  introduced  to  the 
press  here  and  hold  a  conference,  for 
which  Edward  L.  Hyman,  vice-presi- 
dent of  American  Broadcasting-Para- 
mount Theatres,  arrives  next  Monday. 
Hyman  is  expected  to  remain  here  all 
next  week. 


Two  Appointed  As 
Receivers  for  Jacobs 

Federal  Judge  Sidney  Sugarman  has 
named  Lazarus  Joseph,  former  New 
York  City  Controller,  and  Milton  S. 
Could,  attorney,  as  receivers  of  the 
F.  L.  Jacobs  Company. 

The  decision  came  as  the  conclusion 
to  a  hearing  in  Federal  District  Court 
here  yesterday,  during  which  Hal 
Roach,  Jr.  asked  for  the  appointment 
of  three  new  directors  to  the  board 
(  Continued  on  page  4 ) 


Ohio  Governor  fs 
Against  Theatre  Tax 

Special  to  THE  DAILY 

COLUMBUS,  O.,  March  16.-Gov. 
Michael  V.  DiSalle  told  a  press  con- 
ference here  that  he  intends  to  "work 
to  delete"  numerous  services  and 
facilities  now  included  in  the  omni- 
bus sales  tax  bill  introduced  in  the 
(Continued  on  page  6) 

Six  Decca  Directors 
Up  for  Reelection 

Election  of  six  directors  will  be  the 
principal  business  at  the  annual  meet- 
ing of  stockholders  of  Decca  Records 
on  April  14  at  its  offices  here,  ac- 
cording to  a  proxy  statement  issued 
(Continued  on  page  4) 


What  Kind  of  Film  Teenagers  Want 
Is  Goal  of  Experiment  in  Cleveland 

Special  to  THE  DAILY 

CLEVELAND,  March  16.-A  unique  experiment  that  would  enable  film 
producers  to  learn  more  about  what  kind  and  type  of  picture  the  teenager  of 
today  wants  to  see  is  about  to  be  undertaken  here.  Participating  are  Adrian 
Awan,  20th  Century-Fox  area  publicity  representative;  the  Motion  Picture 
Council  of  Greater  Cleveland,  and  the  Cleveland  Board  of  Education. 

The  plan  calls  for  appointing  two  review  chairmen  at  each  high  school  who 
will  attend  a  private  screening  of  pictures  selected  by  a  committee  of  three— 
a  distributor,  an  educator,  and  a  member  of  the  Motion  Picture  Council.  After 
the  picture  an  open  discussion  will  be  held  with  a  Council  member  as  mod- 
erator. The  discussion  will  be  taped  and  sent  in  its  entirety  to  the  studio 
which  produced  the  film. 

In  addition  the  students  will  write  reviews  for  their  high  school  papers,  and 
each  term  there  will  be  a  contest  to  select  the  best  one.  A  plaque  will  go  to 
the  winner  and  to  his  school.  While  the  Board  of  Education  has  approved  the 
program  in  principle,  the  high  schools  are  allowed  to  decide  individually 
whether  or  not  they  will  participate.  So  far  eight  have  approved  the  plan. 


Have  Option 

Sponsorship 
Of  '60  'Oscar' 
Show  in  Doubt 


MP  A  Board  to  Make 
Decision  After  April  6 


Industry  leaders  have  given  assur- 
ances to  Academy  of  Motion  Picture 
Arts  &  Sciences  officials  that  a  deci- 
sion on  exercising  an  option  to  tele- 
cast Academy  Awards  presentations 
in  1960  will  be  made  promptly  after 
this  year's  "Oscar"  ceremonies  on  Ap- 
ril 6.' 

The  industry  contracted  to  foot  the 
bill  for  the  national  telecast  in  1958 
and  1959,  and  took  an  option  on  the 
telecast  for  1960. 

Whether  or  not  the  option  will  be 
exercised  is  uncertain  at  this  time.  As 
in  every  year,  there  are  those  who  pay 
a  share  of  the  cost— estimated  at 
$750,000  annually-who  feel  the  tab 
is  too  much  for  the  benefits  received, 
and  that  the  industry  could  put  the 
money  to  better  use  in  advertising 
and  public  relations,  or  that  it  would 
(  Continued  on  page  7) 

'Time'  Prime  Factor  in 
Film-Making:  Stevens 

By  WARREN  G.  HARRIS 
(Picture  on  Page  7) 

According  to  producer-director 
George  Stevens,  who  has  just  dedi- 
cated more  than  two  years  to  prepar- 
ing "The  Diary  of  Anne  Frank"  for 
20th  Century-Fox  release,  the  length 
of  time  spent  in  making  a  motion  pic- 
ture "determines  the  length  of  time 
it's  around." 

Citing  the  long-run  engagements  of 
(Continued  on  page  7) 


NT  Extends  offer  in 
NTA  Stock  Exchange 

From  THE  DAILY  Bureau 

LOS  ANGELES,  March  16.  -  Na- 
tional Theatres  announced  today  that 
it  has  extended  to  April  6  the  ex- 
piration date  of  its  offer  to  acquire 
common  stock  and  stock  purchase 
warrants  of  National  Telefilm  Asso- 
(Continued  on  page  4) 


Motion  Picture  Daily 


Tuesday,  March  17,  195 


PERSONAL 
MENTION 


T  EO  LAX,  president  of  Leo  Lax 
-L/  Films,  has  arrived  in  New  York 
from  Paris  for  conferences  with  offi- 
cials of  NTA  International. 

• 

Steve  Broidy,  president  of  Allied 
Artists,  will  leave  Hollywood  today 
for  New  York. 

• 

Harold  Mirisch,  president,  and 
Leon  Roth,  vice-president,  of  the 
Mirisch  Co.,  have  returned  to  Holly- 
wood from  New  York. 

Abe  Berenson,  president  of  Allied 
Theatre  Owners  of  the  Gulf  States,  has 
left  New  Orleans  for  Rochester,  Minn., 
where  he  will  undergo  a  check-up  at 
the  Mayo  Clinic. 

• 

J.  E.  Hobbs,  branch  manager  for 
Allied  Artists  in  Atlanta,  has  returned 
there  from  New  Orleans. 

• 

Clarence  Erickson,  unit  manager 
on  Paramount's  forthcoming  "Olym- 
pia,"  will  leave  here  today  for  London 
via  B.O.A.C. 

• 

Vernon  Burns,  vice-president  of 
NTA  International  with  headquarters 
in  London,  will  arrive  in  New  York 
today  from  Britain. 

• 

Hazel   Mac,   of   National  Screen 
Service,  Cleveland,  has  left  there  for 
a  short  stay  in  Martinsville,  Ind. 
• 

Ruth  Toubman,  executive  secretary 
of  Southwest  Theatre  Supply  Co., 
New  Orleans,  will  be  married  on  May 
10  at  Touro  Synagogue  there  to  Dr. 
Leon  Segal,  research  chemist  for  the 
U.  S.  Department  of  Agriculture. 


NEW  YORK  THEATRES 


i — RADIO  CITY  MUSIC  HALL—, 

Rockefeller  Center  .  Ci  6-4600 

DEBORAH  KERR  •  YUL  BRYNNER 

in  ANATOLE  LITVAK'S  Production  of 

"THE  JOURNEY" 

From  M-G-M  in  METROCOLOR 
and  GALA  NEW  STAGE  SPECTACLE 


Sees  'Real  Danger'  in 
Russian-US.  Film  Deal 

From  THE  DAILY  Bureau 

WASHINGTON,  March  16.  -  Rep. 
Stratton  (D.,  N.Y.)  said  there  was  "a 
real  danger"  that  the  recent  Russian- 
American  film  exchange  agreement 
might  "unwittingly"  contribute  to 
Soviet  propaganda  efforts. 

Putting  in  the  Congressional  Rec- 
ord a  resolution  by  the  Schenectady 
American  Legion  post  opposing  the 
film  exchange,  Stratton  said  he  felt 
the  unit's  stand  "deserves  the  most 
serious  consideration  by  those  officials 
who  have  permitted  this  exchange 
program  to  take  place."  Stratton,  a 
freshman,  conceded  the  agreement 
was  aimed  at  broader  cultural  under- 
standing, but  said  he  was  afraid  on  the 
basis  of  the  Soviet  record  in  the  past 
that  they  might  use  the  program  for 
their  own  ends. 


Hearing  April  30  in 
Keyser,  Warner  Suit 

Special  to  THE  DAILY 
WILMINGTON,  Del.,  March  16- 
Vice  Chancellor  William  Marvel  in 
the  court  of  chancery  today  entered 
a  stipulation  in  the  case  of  Sara  Key- 
ser, plaintiff,  against  Jack  L.  Warner 
in  which  she  seeks  to  block  any  moves 
on  the  part  of  Warner  or  the  company 
to  exercise  any  stock  options  which 
may  be  granted  to  him.  It  was  agreed 
by  all  parties  that  a  hearing  would 
be  held  on  Thursday,  April  30,  at  11 
A.M.  before  the  vice  chancellor. 
Briefs  of  defendants  in  support  of  mo- 
tions to  be  served  are  to  be  filed  on 
or  before  March  27  and  answering 
briefs  on  or  before  April  13  and  reply 
briefs,  if  any,  by  defendants  before 
April  27. 

The  motion  of  Benjamin  Kalmenson, 
Herman  Starr,  Wolfe  Cohen  and 
Steve  Trilling,  filed  for  a  dismissal, 
of  the  complaint  by  Sara  Keyser,  and 
order  of  substituted  service  on  the 
grounds  of  lack  of  jurisdiction  over 
person,  or  any  of  them,  insufficiency 
of  process  and  insufficiency  of  service 
of  process  was  set  down  for  hearing 
on  April  30,  at  11  A.M. 

1500  Set  to  Attend 
'Hercules'  Luncheon 

Some  1,500  motion  picture  execu- 
tives and  newspaper  writers  from  20 
states  and  four  countries  will  attend 
the  luncheon  on  Friday  in  the  Grand 
Ballroom  of  the  Hotel  Waldorf-As- 
toria to  hear  Joseph  E.  Levine  an- 
nounce plans  for  the  exhibition  of  his 
new  film  "Hercules."  Levine  plans  to 
spend  more  than  $1,000,000  in  one 
ten-day  period  to  publicize  the  pic- 
ture which  will  have  coast-to-coast 
premieres  in  July.  He  has  purchased 
600  color  prints,  said  to  be  the  larg- 
est single  print  order  ever  processed 
by  Pathe  Laboratories. 


'Black-Tie'  Premieres 
of  'Anne  Frank'  Begin 

"Blacktie  only"  will  be  the  watch- 
word for  the  dual  premieres  of 
George  Stevens'  "The  Diary  of  Anne 
Frank"  tonight  and  tomorrow  night 
at  the  RKO  Palace  Theatre.  Holders 
of  tickets  to  the  openings  were  cau- 
tioned that  the  Palace  showings  would 
be  "strictly  formal." 

The  affairs  will  be  attended  by 
motion  picture  industry  and  entertain- 
ment world  celebrities  tonight  and  by 
an  international  celebrity  list  tomor- 
row evening.  The  latter  performance 
will  benefit  the  American  Association 
for  the  United  Nations. 


Companies  Merge  for 
ERA  International  Film 

Special  to  THE  DAILY 

MINNEAPOLIS,  March  16.  -  E. 
G.  Weaver,  president  of  Cambridge 
Productions,  Inc.,  announced  today 
the  re-organization  of  this  corporation 
and  several  other  film  production  and 
recording  units  into  a  new  firm  to  be 
known  as  ERA  International  Film  and 
Recording  Enterprises.  Through  these 
associated  companies  it  will  produce 
feature  motion  pictures,  TV  series  and 
programs,  commercials,  newsreel 
films,  travelogues,  religious  and  edu- 
cational films  as  well  as  phonograph 
records.  Corporate  offices  will  be 
maintained  in  Miami,  business  and 
purchasing  offices  here  and  production 
offices  in  New  York,  Hollywood, 
Miami,  Minneapolis,  Lima,  Peru,  and 
Munich,  Germany. 

Ten  Associated  Companies 

Firms  associated  in  this  venture  in 
addition  to  Cambridge,  are  Galaxie 
Films,  GmbH.,  Pan  American  Pro- 
ductions, Trinity  Hill  Productions, 
Pentegon  Films,  Inc.,  Trans- World 
Newsreel  Service,  Ltd.,  Pan-Europa 
Film  Gesellshaft,  Crusader  Records, 
CMP  Records,  and  Electronic  Re- 
search Laboratories. 


Republic  Meet  Set 

Four  directors  are  to  be  elected  at 
the  annual  meeting  of  stockholders  of 
Republic  Pictures  to  be  held  at  Essex 
House  here  on  April  7,  according  to 
a  proxy  statement  released  yesterday. 
The  nominees  are  Victor  M.  Carter, 
Harry  C.  Mills,  John  J.  O'Connell, 
and  Theodore  R.  Black. 


Kodak  Wage  Dividend 

ROCHESTER,  March  16.-A  wage 
dividend  of  about  $40,000,000  will  be 
shared  tomorrow  by  some  47,000  East- 
man Kodak  Co.  employees  throughout 
the  United  States.  Eligible  persons 
will  receive  $32,625  for  each  $1,000 
they  earned  at  Kodak  during  the  five 
years  1954-58. 


Mills,  former  ASCAP 
General  Manager,  Dea 

From  THE  DAILY  Bureau 

LOS  ANGELES,  March  16.-Edwi 
Claude  Mills,  former  general  manag; 
of  the  American  Society  of  Composer 
Authors  &  Publishers,  and  a  form< 
member  of  the  board  of  United  Ar  • 
ists,  died  of  a  heart  attack  at  hi 
home  on  Friday  night.  He  was  7' 
and  is  survived  by  his  wife,  Grace. 

Mills  joined  Ascap  in  1919  and  w; 
chairman  of  its  administrative  con 
mittee  and  later,  general  manager.  F  j 
was  prominent  in  Ascap's  fight  to  ol 
tain  fees  from  the  broadcasting  hi 
dustry  for  the  use  on  the  air  of  till 
copyrighted  works  of  the  society 
members. 

Had  Been  in  Exhibition 

He  was  also  chairman  of  the  Mus  i 
Publishers  Protective  Assn.,  and  f| 
a  time  was  president  of  the  Rad  I 
Music  Co.  Before  joining  Ascap  1 1 
operated  combination  vaudeville  ar  j 
film  houses  in  the  Southwest  and  : 
1916  helped  found  the  Vaudevil  j 
Managers  Protective  Assn. 

He  moved  here  from  New  Yoi| 
about  10  years  ago  and  was  ass-i 
dated  with  local  radio  and  televisicj 
stations  and  was  engaged  in  publ! 
relations  work. 


Dana  Opening  Offices 
In  D.C.,  Philadelphia  \ 

Special  to  THE  DAILY 

PITTSBURGH,  March  16-Unit 
States  Films,  Inc.,  through  its  pre: 
dent,  P.  T.  Dana,  today  announce 
the  opening  of  offices  in  Washingt<| 
and  Philadelphia  and  the  appointme ! 
of  W.  W.  ( Bill )  Friedman  as  manag 
of  the  Washington  office  and  Edwa  | 
Potash  as  manager  of  the  Philadej 
phia  office.  The  main  office  of  Uniti; 
States  Films,  where  Dana  headquf  j 
ters,  is  here. 

At  the  same  time.  Dana  announa! 
the  acquisition  of  an  additional  pi| 
ture,  "Cry  From  the  Streets,"  for  d:j 
tribution  in  the  three  territories. 


Special  'Tempest'  Ads 
For  Paper  TV  Sections 

Paramount's  campaign  to  lure  T 
audiences  to  theatres  showing  "Teri 
pest"  has  been  extended  to  incluc  j 
ads  in  the  television  sections  of  dai 
and  Sunday  newspapers  in  all  pai 
of  the  country,  it  was  announced  1] 
the  company  yesterday. 

These  ads  will  be  placed  in  co  j 
junction  with  local  advertising  car 
paigns  on  die  film,  and  will  be 
addition  to  regular  movie  page  a< 
vertising.  They  will  be  similar  to  tl  j 
ad  which  will  be  carried  national  j 
in  the  March  21  issue  of  "TV  Guide  | 
but  will  allow  space  for  local  thea 
and  playdate. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Edito 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vince 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten.  National  Press  Club,  Was  [ 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay.  News  Editor.  Correspondents  i 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefell 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley.  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan.  Vice-Pr- 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ye.  j 
as  a  section  of  Motion  Picture  Herald:  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Dailv;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secoi  | 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  1C|! 


THE  FIRE  MONSTER 

is  coming  in  June  from  Warner  Bros. 


4 


Motion  Picture  Daily 


Tuesday,  March  17, 


'Adults  Only'  Rating 
For  'Hot'  in  Memphis 

Special  to  THE  DAILY 
MEMPHIS,  March  16.  -  Memphis 
censors  today  looked  at  the  United 
Artists'  release  "Some  Like  It  Hot" 
and  ordered  a  comic  love  scene  be- 
tween Marilyn  Monroe  and  Tony  Cur- 
tis be  cut  out.  UA  refused.  Then  the 
censors  agreed  for  the  picture  to  be 
shown  for  "adults  only."  It  opens  on 
that  basis  Thursday  at  Loew's  Palace 
here. 


Two  Appointed 


( Continued  from  page  1 ) 
of  the  F.  L.  Jacobs  Company.  They 
would  have  replaced  Joseph,  Gould 
and  William  H.  Timbers,  former  SEC 
general  counsel. 

Roach  said  that  these  three  direc- 
tors, who  were  named  only  last  week 
in  a  court  approved  agreement  be- 
tween Jacobs  and  the  SEC,  were  "not 
serving  with  an  open  mind,"  but  were 
rather  "brainwashed"  by  the  SEC.  He 
further  charged  that  the  trio  refused 
to  attend  meetings  called  to  make 
complete  financial  information  on  the 
Jacobs  company  available  to  them. 

The  three  directors,  in  their  plea 
for  a  receivership,  complained  that 
there  was,  on  Jacobs'  part,  "a  com- 
plete lack  of  adequate  financial  in- 
formation upon  which  we  as  inde- 
pendent directors  could  make  in- 
formed business  judgments." 

The  Jacobs  Company,  Alexander  L. 
Guterma,  who  headed  the  company 
until  Feb.  13;  Robert  J.  Eveleigh, 
former  Jacobs  official  and  two  com- 
panies reportedly  Jacobs  subsidiaries 
have  been  named  in  a  criminal  in- 
dictment by  a  Federal  grand  jury  on 
21  counts,  including  the  specific 
charge  that  they  conspired  to  de- 
fraud the  United  States  "by  imped- 
ing, impairing,  obstructing  and  at- 
tempting to  defeat  the  lawful  func- 
tions of  the  Securities  and  Exchange 
Commission"  by  failing  to  file  financial 
reports  of  the  Jacobs  Co.  as  required 
by  law. 

NT  Extends 

( Continued  from  page  1 ) 
ciates.  The  exchange  offer,  made  on 
Feb.  16,  offers  $11  principal  amount 
of  the  5V2  per  cent  debentures  due 
March  1,  1974  of  National  Theatres, 
and  a  warrant  for  the  purchase  of 
one-quarter  of  a  share  of  National 
Theatres  common  stock  in  exchange 
for  each  share  of  NTA  stock. 


REVIEW: 

Alias  Jesse  James 

Hope  Enterprises — United  Artists 


Bob  Hope's  "Alias  Jesse  James"  will  reward  audiences  with  as  liberal 
a  measure  of  laughter  and  general  lighthearted  entertainment  over  its 
92-minutes  of  running  time  as  any  comedv  available  to  theatres  in  recent 
months.  With  Rhonda  Fleming  as  his  comely  foil;  Wendell  Corey  as  a 
good-natured  but  nonetheless  cash-hungry  Jesse  James,  and  in  color  by 
DeLuxe,  exhibitors  are  offered  an  attractive  item  for  their  screens,  as 
well  as  something  to  crow  about  promotion-wise.  Guarantees  of  laughter 
deserve  a  prominent  place  in  the  latter. 

Hope,  an  inept  insurance  salesman  back  in  the  1880s,  is  about  to  be 
separated  from  his  job  bv  a  disgusted  employer,  Will  Wright,  when  he 
concludes  the  sale  of  a  $100,000  life  policy  to  an  unrecognized  Jesse 
James.  When  the  latter 's  identity  comes  to  light,  Hope  is  ordered  West 
to  stick  with  the  bandit  and  protect  the  latter's  life  with  his  own,  if 
necessary,  to  prevent  the  company  from  being  bankrupt  by  a  claim 
to  pay  oft. 

Hope's  adventures  in  the  bandit's  home  territory  are  many  and  varied, 
full  of  action,  some  generating  valid  suspense,  but  all  spiked  with  laughs. 
Soon  after  his  arrival  in  Missouri  he  falls  in  love  with  Corey's  (Jesse 
James's)  sweetheart,  played  by  Miss  Fleming,  and  she  with  him.  If  this 
were  not  enough  to  suggest  to  Corey  that  Hope  ought  to  be  rubbed 
out,  the  realization  that  the  two  men  look  enough  alike  to  have  Hope's 
corpse  pass  for  Corey's,  permitting  the  latter  to  collect  on  the  insurance 
policy,  is.  Corey  stages  one  design  after  another  intended  to  prove 
fatal  to  Hope,  but  he  emerges  from  each  covered  with  laughs  and  glory. 
A  sequence  in  which  he  prevents  the  marriage  of  Miss  Fleming  to  Corey 
is  hilarious  and  leads  to  his  flight  with  the  girl,  pursued  by  the  entire 
James'  band  of  outlaws-  The  lovers  barricade  themselves  on  the  main 
street  of  the  nearest  town,  and  Hope  proceeds  to  shoot  it  out  with  the 
entire  band.  Unknown  to  him,  sheriff's  deputies  have  been  summoned 
and,  under  cover,  pick  off  the  bandits  one  by  one,  while  Hope,  believing 
it's  his  marksmanship  that  is  having  such  telling  effect,  looms  larger  and 
larger  in  his  own  and  Miss  Fleming's  estimation. 

A  nice  touch,  and  one  that  youngsters  and  television  addicts  will 
enjoy,  is  that  a  large  assortment  of  TV's  top  Western  personalities,  in- 
cluding Annie  Oakley,  Tonto,  Wyatt  Earp,  Ward  Bond,  James  Arness, 
Roy  Rogers  and  Fess  Parker,  and  also  Gary  Cooper  and  Bing  Crosby, 
are  in  one-shot  appearances  as  the  deputies  with  the  unfailing  aim. 

It's  good  fun  for  young  and  old,  with  plentv  of  saleable  features  which 
any  smart  showman  can  turn  into  important  cash. 

Hope  was  executive  producer  and  Jack  Hope  the  producer.  Norman 
McLeod  directed.  The  screenplay  is  bv  William  Bowers  and  Daniel  D. 
Beauchamp,  based  on  a  story  by  Robert  St.  Aubrey  and  Bert  Lawrence. 
"Ain't  A-Hankerin' "  and  "Protection,"  songs  with  music  by  Arthur  Alt- 
man  and  lvrics  by  Bud  Burtson,  have  a  nice  lilt  to  them,  and  the  "Alias 
Jesse  James  Theme,"  with  music  by  Marilyn  and  Joe  Hooven,  and 
lyrics  by  Dunham,  contributes  to  the  picture's  brightness. 
Running  time,  92  minutes.  General  classification.  Release,  in  March. 

Sherwin  Kane 


To  Promote  Ball 

HOLLYWOOD,  March  16.-Frank 
Friedrichsen  and  Paul  Simqu  have 
been  retained  by  the  Motion  Picture 
Costumers,  Local  #705,  to  handle  pub- 
licity and  public  relations  for  the 
Adam  'n  Eve  Ball,  which  will  be  held 
Sept.  26  at  the  Beverly  Hilton  here. 


100  'BikinV  Albums 

100  long-play  albums  of  the  origi- 
nal music  from  Atlantis  Films'  "The 
Girl  in  the  Bikini"  will  be  distributed 
to  patrons  at  the  Fox  Theatre,  Brook- 
lyn, on  Wednesday  and  Thursday,  the 
first  two  days  of  the  picture's  local  de- 
but in  a  dubbed  English  version. 


Lopert-Ran 

( Continued  from  page  1 )  j 
the  past  in  an  agreement  in  v 
Universal  has  "first  call"  on  Rank 

Rank  began  operations  in  this 
try  in  May  of  1957  with  Kenneth 
greaves  as  president  and  Irving 
chin,  as  general  sales  manager.  A 
time  the  company  had  a  line-up 
pictures  and  exchanges  in  nine 
Later  the  number  of  branches  w;1 
panded  to  20,  but  several  of  thes. 
been  closed  in  recent  months. 

Lopert  Films  is  a  subsidii 
United  Artists  which  the  latte 
quired  in  August  of  last  year.  ] 
retained  its  separate  identity, 
ever,  and  has  continued  as  a  di: 
tor  of  foreign  and  special  films 
U.S.  and  Canadian  markets.  Ily; 
pert  is  president  of  the  firm. 

A  spokesman  for  the  Rank 
pany  said  yesterday  it  was  no; 
known  whether  Hargreaves  and 
frey  Martin,  advertising-publicit 
rector  for  the  American  com 
would  be  recalled  to  London 
assignment.  Steve  Edwards,  ad\ 
ing-publicity  manager,  will  tern 
his  association  with  the  compai 
March  28,  as  will  other  emplo) 
the  company  here  and  in  the 

The  company's  personnel  wa 
duced  by  more  than  half  around'i 
1. 


Decca  Directors 

( Continued  from  page  1  ] 
yesterday.  The  nominees,  all  c 
ly   board   members    are  Milto 
Rackmil,    Leonard    W.  Schn 
Martin  P.  Salkin,  Albert  A. 
waite,  Harold  I.  Thorp,  Samm 
Vallance.  All  except  Schneider 
Salkin  are  also  directors  of  Unr 
Pictures. 


'Courtesy9  Re-Issued 

Filmack  Trailer  Co.  is  re-issui 
17-minute  training  film,  "Courtf 
Contagious,"  which  demonstrates 
er  service  methods  to  cashiers, 
men,  concession  attendants,  i 
janitors  and  managers.  The  fi 
available  in  both  16  and  35mm 
and  rents  for  $15  per  showing. 

Sendy  Funeral  in  L. 

LOS  ANGELES,  March  16.-F 
al  has  been  held  here  for  Mrs. 
Hudson  Sendy,  62,  widow  of  th.lat 
W.  M.  Sendy,  who  had  been 
dent  of  Metairee,  La.,  for  the  p. 
years.  Interment  took  place 
Sendy  family  plot  in  Englewood' 
etery.  The  Sendys  had  operated, 
tres  in  Louisiana  for  more  th; 


THE  GEVAERT  CO. 
OF  AMERICA,  INC. 


Sales  Offices 
snd  Warehouses 
at 


Photographic      materials  of     extraordinary  quality  for  over  half  a  century 


321  West  54th  Street 

New  York  19 
New  York 


6601  N.  Lincoln  Ave. 

Lincolnwood,  III. 
(Chicago) 


Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


1925  Blake  St. 

Denver  2 
Colorado 


A  Com  : 
Line  of 
Prote:  jg 
Cine  F  $ 


HE  FABULOUS  RUSSIAN  DANCERS 


$40  TOP  AT  THE  MET  "UVE 

NOW  AVAILABLE 
ON  SCREEN 


S.  HUROK'S 


Bolshoi  Ballet's 
$40  Top  at  the  Met 

The  Bolshoi  Ballet  at  a  $40  top 
comes  to  the  U.S.  on  its  maiden 
[  tour  opening  April  16  at  the  Metro- 
|  politan   Opera   House,   N.  Y.,  for 
I  three  weeks.  Then  plays  two  weeks 
in  Los  Angeles,  a  week  in  Chicago 
!  (probable)    and   winding   up  two 
weeks    at    Madison    Sq.  Garden, 
N.  Y.,  at  $5  top,  before  returning 
to  Russia. 

The  200-pcrsonnel,  State-spon- 
sored USSR  ballet,  with  own 
scenery  and  props,  compels  this 
unprecedented  top.  Amortization 
of  the  fares  from  Russia  and  back 
is  a  big  factor  in  the  Sol  Hurok- 
booked  deal. 

The  Moiseyev  Dance  Co.  plaved 
the  Met  at  $15  top.  They  differ  I 
from  the  Bolshoi,  being  more  folk 
dancers  than  ballet.  This  new  im- ! 
port  will  need  $100,000  weekly 
gross  to  break  even. 


ECTACULAR  PRIZE  WINNING  MOTION  PICTORE  FEATORE 


starring 


ULANOVA 


"The  World's  Greatest  Ballerina" 

Life  Magazine 


and  the  Fabulous 


BOLSHOI  BALLET 


Music  by 
Prokofiev 


Dancers  and  Full  Orchestra  from  Moscow 


i  

In  the  Brilliant  Action  Packed 

Cannes  Festival  Winner 

Of  Astonishing  Color  and  Beauty 

Entirely  in  English 


The 


d  C  T   °f  ROMEO 

DALLE  I  and  JULIET 


96  minutes 


A  SOLID  PRE-SOLD  NATIONAL  AUDIENCE  AWAITS  THE  LIVE  EXHIBITOR 


See 
8  Page 
Spread 


LIFE 


Magazine, 
Feb.  23, 
1959 


Sensational  8  Page  Color  Spread  Heralding 
NOVA  and  the  BOLSHOI  Theatre  Company. 
Million  Dollars  Worth  of  Publicity  —  and 
J  to  Come. 


"A  Treat  for  Movie-Goers! 

This  beautiful  blend  of  dance  and  picture- 
making  is  a  treat  for  the  regular  moviegoer, 
even  though  he  may  not  be  a  bug  on  ballet  .  .  . 
a  pictorial  creation  .  .  .  tremendous  outdoor 
scenes  .  .  .  possesses  the  greatest  pictorial  ex- 
citement and  cinematic  Vitality  ...  a  fas- 
cinating show  !" 

Bosler  Crowther.  N.  Y.  Times 

"****!  A  Rare  Treat." 

N.  Y.  Daily  News 

"  .  .  .  .  makes  excitingly  good  on  its  promise 
of  a  look  at  the  great  Ulanova  in  action." 

TIME  Magazine 


Now  Available 


For  Selected  Limited  Engagements  ar  Advanced 
Admission  Prices  as  a  Money-Making  Special 
Event. 

Sole  U.  S.  Distributor: 

BRANDON  FILMS,  INC. 

200  West  57th  St.,  New  York  19,  N.  Y. 
Circle  6-4867 


Motion  Picture  Daily 


Tuesday,  March 


'Room  of  Top' 
Set  for  Cannes 

By  WILLIAM  PAY 

LONDON,  March  13  (By  Air 
Mail)— Romulus  Films'  "Boom  At  the 
Top'*  has  been  selected  as  the  official 
British  entry  for  this  year's  Interna- 
tional Cannes  Film  Festival,  which 
runs  from  May  1  to  15.  This  is  an- 
nounced by  the  British  Film  Produc- 
ers Association  and  the  Federation  of 
British  Film  Makers. 

In  Britain,  "Boom  At  the  Top"  has 
already  produced  record-breaking  box- 
office  figures.  In  its  first  seven  days  at 
Paramount's  Plaza  in  London  it  took 
10  per  cent  more  than  any  other  film 
shown  there  at  normal  prices  since  the 
theatre  was  built  32  years  ago.  After 
four  weeks  it  was  transferred  to  Twen- 
tieth Century-Fox's  Rialto  Cinema  and 
is  now  in  its  seventh  West  End  week. 

Popular  in  the  Provinces 

It  is  also  drawing  big  audiences  in 
pre-release  runs  in  key  provincial 
cities  like  Bradford,  Leeds  and  Bir- 
mingham, where  it  is  being  held  over 
everywhere  for  extended  runs. 

"Boom  At  the  Top"  stars  Simone 
Signoret,  Laurence  Harvey  and  Heath- 
er Sears.  It  was  produced  by  the 
brothers  John  and  James  Woolf. 

Its  Western  Hemisphere  distribu- 
tion is  by  Continental  Distributing 
and  Eastern  distribution  by  Lion  In- 
ternational. 


J.  G.  Ganetakos  Dies 

MONTBEAL,  March  16.-John  G. 
Ganetakos,  48,  president  of  United 
Amusement  Corp.,  Ltd.,  died  in  Fort 
Lauderdale,  Fla.  He  also  was  manag- 
ing director  of  Confederation  Thea- 
tres, a  UAC  subsidiary,  and  a  director 
of  Quebec  Allied  Theatrical  Indus- 
tries, an  exhibitor  association.  His 
wife,  a  son,  a  daughter  and  a  sister 
survive. 


Re-Title  Costello  Film 

HOLLYWOOD,  MABCH  I6.-C0- 
lumbia  has  changed  the  title  of  "Lou 
Costello  and  His  30-Foot  Bride"  to 
"The  30-Foot  Bride  of  Candy  Bock." 


'Friendly'  to  May'Jair 

Allied  Artists'  "Friendly  Persua- 
sion," which  is  being  reissued  for  the 
Easter  season,  will  open  this  Saturday 
at  the  Mayfair  Theatre  here. 


'•Gidget"  Bows  Tonight 
In  Dallas  Private  House 

Special  to  THE  DAILY 

DALLAS,  March  16-A  two-story 
brick  house  in  a  pleasant,  middle-class 
neighborhood  tomorrow  night  will  be 
the  site  of  the  world  premiere  of  a 
major  Hollywood  production,  Colum- 
bia's "Gidget."  The  unusual  premiere, 
which  will  be  staged  full  dress,  with 
Klieg  lights,  press,  radio  and  TV,  mo- 
tion picture  stars  and  civic  celebrities, 
was  won  in  a  national  television  con- 
test on  "The  Price  Is  Bight"  show  by 
Mrs.  Opal  Hairston  of  this  city. 

In  addition  to  winning  the  premiere, 
she  was  awarded  more  than  $15,000 
worth  of  merchandise.  The  opening 
was  to  be  held  in  her  house,  but,  be- 
cause of  its  small  size,  she  requested 
it  be  moved  to  that  of  her  sister  and 
brother-in-law  Mr.  and  Mrs.  H.  M. 
Waklon. 

Depending  on  the  weather,  "Gid- 
get" will  be  screened  either  in  the 
Waldon's  backyard  or  in  their  living 
room.  Inside,  probably  40  people  can 
be  accommodated,  outside  perhaps 
more  than  100,  and  both  figures  are 
far  short  of  the  demand  for  tickets  to 
the  unusual  premiere. 

Stars  to  Attend 

Present  from  Hollywood  will  be 
star  James  Darren  and  actress  Jo  Mor- 
row from  the  cast  of  "Gidget,"  as 
well  as  Evy  Norlund,  who  was  Miss 
Denmark  and  is  now  a  Columbia  ac- 
tress, Hollywood  personality  Phil  Har- 
ris, actress  Gretchen  Wyler  and  sev- 
eral others. 

The  industry  will  be  represented  by 
executives  from  Columbia,  including 
Southwest  division  manager  Jack 
Judd,  and  officials  of  the  Interstate 
Circuit,  who  will  stage  the  theatrical 
premiere  of  "Gidget"  here  Thursday 
at  the  Palace  Theatre. 

Tonight's  showing  will  be  preceded 
by  an  outdoor  buffet  dinner  on  the 
Waldon's  patio  and  will  be  followed 
by  a  party  at  the  Adolphus  Hotel. 

Lesser  Sells  Theatre 
Holdings;  Plans  Films 

Special  to  THE  DAILY 

HOLLYWOOD,  March  16.  -  Sol 
Lesser  has  sold  his  holdings  in  Prin- 
cipal Theatres,  a  circuit  of  60  houses 
in  California,  and  his  stock  in  Pacific- 
Drive-in  Theatres  to  the  latter's  pres- 
ident William  B.  Forman.  Lesser  plans 
a  return  to  active  film  production 
with  two  high  budget  features,  "Lost 
Island"  and  "Illusion  in  Java." 


Seek  Exemptions  in 
Md.  Minimum  Wage  Bill 

Special  to  THE  DAILY 

BALTIMORE,  March  16.  -  Allied 
Motion  Picture  Theatre  Owners  of 
Maryland,  want  to  have  eliminated 
from  the  one-dollar  minimum  wage 
bill  now  in  Maryland  state  legisla- 
ture all  ushers,  doormen  and  cashiers 
employed  by  film  houses. 

President  Jack  Whittle  of  the 
League  points  out  that  ushers  are, 
for  the  most  part,  students  working 
on  a  part  time  basis;  doormen  most- 
ly are  elderly  men  who  have  social 
security  and  theatre  jobs  merely  aug- 
ment their  incomes,  and  that  cash- 
iers frequently  are  elderly  women 
with  pensions  or  other  sources  of  in- 
come which  they  augment  by  working 
for  theatres. 


World  Bow  today  for 
'Imitation  of  Life' 

Special  to  THE  DAILY 

CHICAGO,  March  16.  -  High- 
lighted by  six  days  of  round-the-clock 
promotional  activity  by  four  of  the 
stars  of  the  picture— Lana  Turner, 
Susan  Kohner,  Dan  O'Herlihy  and 
Juanita  Moore— as  well  as  by  producer 
Ross  Hunter  and  novelist  Fannie 
Hurst,  Universale  "Imitation  of  Life" 
will  have  its  world  premiere  at  the 
Boosevelt  Theatre  here  tomorrow. 

Promotional   Activity  Heavy 

The  concentrated  barrage  of  pro- 
motional appearances  on  TV  and  radio 
which  started  last  Thursday  by  Boss 
Hunter  and  Miss  Hurst;  on  Friday 
by  Dan  O'Herlihy,  Susan  Kohner  and 
Jaunita  Moore  followed  by  Lana  Turn- 
er on  Sunday,  will  continue  through 
Wednesday.  It  follows  a  comprehen- 
sive advance  advertising,  publicity 
and  promotional  campaign  of  several 
weeks  duration  involving  the  par- 
ticipation of  local  newspapers,  mer- 
chandisers as  well  as  theatres  in  the 
Balaban  and  Katz  circuit. 

Harry  Sedgwick  Dead 

TOBONTO,  March  16.  -  Harry 
Sedgwick,  64,  one-time  Eastern  divi- 
sion manager  for  Famous  Players 
Canadian  Corp.,  and  recently  retired 
as  president  of  radio  station  CFBB 
here,  is  dead  following  a  protracted 
illness.  He  leaves  a  wife,  a  daughter 
and  a  brother. 


Ohio  Pap 


(Continued  from  page  i 
censor  movies  is  evident,  strc  | 
growing,"  says  the  Dispatch, 
not  agree  that  it  represents 
to  the  free  dissemination  of  le  j 
information  in  any  media.  T] 
fact  is  that  the  multiplying  < 
censorship  stem  from  the  ahni 
plete  breakdown  of  the  stanij 
ordinary  decency  that  followe 
wake-  of  the  'liberal'  Supreme 
repeated  knockout  blows  of  si 
review  laws." 

"It  is  the  voice  of  a  sul[ 
segment  of  public  opinion  t 
not  be  silenced"  continued  1 
torial.  "The  American  film  ii 
own  once-effective  self-regulat  I 
gram  is  in  collapse.  Forein 
'adults  only'  pictures  so  raw  ti| 
shock  many  decent-minded  pH 
all  ages,  are  shows  openly  | 
vertised  (in  some  cities)  with  d 
ous  lack  of  taste. 

"So  long  as  motion  picture 
are  offensive  to  millions  of  peo ; 
which  are  entirely  unsuitable 
dren  and  young  people  are  p.| 
and  exhibited,  so  long  will] 
clamor  continue  for  reasona  ] 
moderate  curbs  on  the  offend 

"Much  of  this  clamor  com, 
people  who  are  just  as  firmly  | 
to  censorship,  in  principle,  a:' 
newspaper.  The  way  to  end  j 
to  piously  invoke  the  shades  o  9 
and  Zenger  as  pretext  for  col 
the  present  excesses— and  perl; 
cusing  even  worse  ones— but  1 1 
voluntarily  to  the  standards  j 
sponsibility  and  self-restrai  j 
once  were  mandatory  under 
dustry's  own  code." 


Ohio  Governor 

( Continued  from  page  J 
Ohio  Senate  by  Sen.  Stephen 
nick,  Democrat,  Mahoning  c< 

Admission  taxes  are  include! 
items  which  Gov.  Si  Salle 
will  try  to  remove  from  the  I 
Governor  in  his  recent  budg! 
sage  had  recommended  that ! 
be  levied  against  hotel,  mcj 
attendant  services  such  as  pari, 
In  the  Olenick  bill  are  includ 
dries,   admission  fees,  varioi 
mercial    establishments  and 
laneous  items. 

"Those  things  definitely  w 
in  my  recommendations,"  sa 
DiSalle.  "We'll  work  to  remo\ 
from  the  bill." 


"Spectacular! 
In  every  way 
comparable  to 

'War  And  Peace'! 

—  Ralph  Smitha,  Essaness  Theatres 


PARAMOUNT  PICTURES  PR!  II 


VAN  HEFLIN  •  SILVANA  MANGANO  •  VIVECA  LINDFORS  •  GEO^I 

OSCAR  HOMOLKA  ■  HELMUT  DANTINE  •  AGNES  MOOREHEAD  •  ROBERT  KEITH  and  VITTORIO  GASSMAN  •  Directe  |)tA 

■■■■■■■■■■■■■■KI 


ly.  March  17,  1959 


Motion  Picture  Daily 


7 


gns  Hails  Fox's 
•r  ient  of  'Anne7 

[discussing  his  "The  Diary  of 
frrank"  here  yesterday,  producer- 
»r  George  Stevens  had  nothing 
lowing  commendation  for  20th 
i  try -Fox's  handling  of  the  film. 
!  t  commenting  that  Buddy  Adler 
1  iJie  Fox  studios  "in  the  most 
I  ;tened  manner,"  Stevens  later 
pffmost  the  same  phrase  in  de- 
Hg  the  company's  promotional 
!  iunder  the  direction  of  Charles 
id.  On  the  latter,  Stevens  said, 
1  fly  has  more  knowledge  in  pro- 
P ;  a  motion  picture.  The  promo- 
'  no  'Anne  Frank'  will  show  much 
1  han  the  dollars  spent  on  them. 
|  ft  is  a  very  careful  man  with  a 


'Time'  Prime  Factor  in  Film -Making:  Stevens 


onsorship 

(Continued  from  page  1) 

toper  economy  for  all  concerned 

ensed  with. 

he  same  time,  there  are  enthu- 
champions  of  the  non-commer- 
!dustry  sponsored  telecast  of  the 
lay  Awards;  those  who  sincerely 
returns  the  industry  far  more 
ijlic  attention,  good  will  and, 
mbsequent  box  office  patronage 
*  cost. 

jpanies  with  good  representation 
j  the  nominees  and  winners  us- 
jire  in  favor  of  continuing  the 
:  on  its  present  basis;  those  who 
led  with  pro  rata  assessments  of 
50,000  to  $150,000  for  the  tele- 
rithout  prospect  of  having  a 
in  the  top  categories  which 
3e  translated  into  cash  at  the 
ice  are  understandably  less  en- 

"wo  Alternatives  Reported 

e  Motion  Picture  Association  of 

a's  board  of  directors  decides 
exercise  the  option  for  next 

elecast,  the  Academy  reported- 
!;two  alternatives  under  consid- 
I  One,  is  to  offer  the  presenta- 
'remonies  to  ABC-TV  for  time 
sponsors,  the  other,  to  offer  it 
'hree  networks  as  a  sustaining 
'in,  to  assure  it  the  ultimate  in 

•e  attention. 

imably,  the  latter  would  be 
i  to  only  if  satisfactory  arrange- 
:ould  not  be  worked  out  with 
jork  on  a  commercial  basis. 


(Continued  from  page  1) 
"Around  the  World  in  80  Days"  and 
"The  Ten  Commandments"  as  exam- 
ples of  this,  Stevens  predicted  at  a 
trade  press  conference  at  the  St.  Regis 
Hotel  here  yesterday  that  "Anne 
Frank"  would  score  a  similar  success, 
both  in  its  hard-ticket,  roadshow  en- 
gagements and  in  general  release.  As 
for  the  latter,  Stevens  said  that  "peo- 
ple in  exhibition  wait  with  great  eag- 
erness for  pictures  that  have  had  long 
roadshow  runs." 

"Anne  Frank"  was  not  only  a  long 
time  in  the  making,  but  is  also  long 
on  running  time— 2  hours  and  50  min- 
utes, according  to  Stevens.  He  said 
that  many  exhibitors  complain  that 
they  want  "short"  films,  but  that  in 
his  opinion  running  time  has  very  lit- 
tle to  do  with  initially  attracting  an 
audience  to  a  particular  picture.  Once 
you  have  that  audience,  Stevens  point- 
ed out,  length  can  be  advantageous, 
since  "the  longer  you  protract  specta- 
tor excitement,  the  greater  will  be  the 
reaction." 

In  order  to  attract  a  large  audience, 
Stevens  said,  "you  must  commerce  to 


UJA  Meeting  Today 

( Continued  from  page  1 ) 
committee   members  will  be  desig- 
nated and  plans  outlined  for  the  1959 
drive. 

The  meeting  was  called  by  Irving 
H.  Greenfield,  of  Loew's,  Inc.,  as  last 
year's  chairman  of  the  Motion  Picture 
and  Amusement  Division  of  UJA. 
Greenfield  said  he  was  certain  that  the 
leaders  in  the  industry  would  "rally 
as  never  before  behind  this  year's  UJA 
campaign." 


V.  R.  Hansen  to  Resign 
Justice  Dept.  Post 

From  THE  DAILY  Bureau 
WASHINGTON,  March  16-The 
head  of  the  Justice  Department's  an- 
titrust division  has  indicated  he  will 
resign  shortly.  Victor  R.  Hansen  said 
he  wants  to  enter  private  law  prac- 
tice, and  hopes  to  announce  his  plans 
definitely  within  a  few  weeks.  One 
possible  successor  would  be  Hansen's 
present  second-in-command,  Robert 
A.  Bicks.  Bicks  is  very  young,  how- 
ever, and  Attorney  General  Rogers  has 
reportedly  been  considering  the  pos- 
sibility of  going  outside  the  depart- 
ment for  his  new  antitrust  chief. 


GEORGE  STEVENS  and  George 
Stevens,  Jr.  at  their  press  conference 
here  yesterday. 

get  people  interested  right  from  the 
beginning.  Otherwise,  a  film  can  go 
into  limbo  before  anyone  gets  a  chance 
to  see  it."  Stating  that  he  believed, 
along  with  Jerry  Wald  and  others,  that 
every  film  is  important,  Stevens  felt 
that  production,  distribution  and  pro- 
motion should  "run  hand  in  hand." 

Stevens  said  that  his  next  project 
for  Fox  will  be  "The  Greatest  Story 
Ever  Told,"  tentatively  scheduled  for 


late  1960  release,  although  actual 
shooting  has  still  to  get  under  way. 
This,  like  "Anne  Frank,"  will  be  a 
film  with  "a  universal  topic,"  an  in- 
gredient which  he  feels  is  necessary 
to  insure  success  outside  the  United 
States. 

Participating  in  the  discussion  with 
his  father  yesterday  was  George  Ste- 
vens, Jr.,  who  will  produce  "The  King 
of  California"  for  the  Stevens  com- 
pany in  the  near  future.  Also  to  be 
released  by  Fox,  this  picture  will  not 
be  directed  by  the  senior  Stevens,  but 
rather  by  a  director  still  to  be  an- 
nounced. 

Enthusiastic  Regarding  Telecast 

Stevens,  Jr.,  who  is  active  in  prep- 
arations for  the  forthcoming  Academy 
Awards  telecast,  said  that  the  cere- 
monies will  be  "every  bit  as  good,  if 
not  better"  than  those  of  last  year. 
Stevens,  Sr.,  added  that  he  hopes  the 
Academy  Awards  "never  become  just 
another  TV  spectacular.  The  cere- 
monies should  always  be  held  primar- 
ily for  making  awards  for  merit,"  he 
said. 


Gluck  to  Screen  Gems 
As  Corporate  Head 

Norman  E.  Gluck  has  joined  Screen 
Gems  as  director  of  corporate  opera- 
tions, it  was  announced  by  Ralph  M. 
Cohn,  president  of  the  Columbia  Pic- 
tures TV  subsidiary.  Gluck  has  re- 
signed from  Universal  Pictures,  where 
he  was  head  of  the  TV  department 
and  a  vice  president  and  director  of 
United  World  Films,  Inc.,  Universal's 
subsidiary  for  distribution  of  16mm 
films. 

A  veteran  of  every  facet  of  the  film 
business,  Gluck,  before  joining  Uni- 
versal in  1946,  was  with  Skouras  The- 
atres for  13  years.  He  was  in  theatre 
management  since  1932. 

In  his  newly  created  post,  Gluck 
will  be  in  charge  of  the  TV  film  com- 
pany's expansion  into  several  new 
areas  of  operation  planned  for  this 
year,  its  tenth. 

The  first  expansion  move  was  its 
entry  into  TV  commercial  production 
with  the  acquisition  of  Elliot,  Unger 
&  Elliot.  Also  in  the  planning  stage  is 
entry  into  TV  station  ownership  and 
operation,  entry  into  16mm  and  8mm 
non-theatrical  distribution,  and  entry 
into  video-tape  production  and  distri- 
bution. 


House  Bill 


( Continued  from  page  1 ) 
forced  to  let  the  t>ill  come  to  a  vote 
next  year  if  not  late  this  year. 

Deferment  Up  to  $2,500 

Under  the  measure,  self-employed 
persons  could  defer  taxes  on  as  much 
as  $2,500  a  year  of  income  put  aside 
in  special  retirement  plans.  The  de- 
ferment would  be  on  up  to  10  per  cent 
of  self-employment  earnings  up  to  a 
deferment  ceiling  of  $2,500  a  year, 
with  a  lifetime  ceiling  of  $50,000.'  Tax 
would  not  be  paid  on  this  income 
when  it  was  earned  but  only  later 
when  the  individual  retired  and  start- 
ed getting  his  money  back.  Then,  of 
course,  he  likely  would  be  in  a  lower 
tax  bracket. 

Passage  was  on  a  voice  vote,  with 
only  a  few  "nos"  heard. 

'Verboten'  $16,500 

Despite  bad  weather  on  Sunday, 
the  world  premiere  of  "Verboten"  at 
the  Fox  Theatre,  Detroit,  produced  a 
three-day  gross  of  $16,500,  it  was  an- 
nounced here  yesterday  by  Bank  Film 
Distributors. 


.Pre„„c,db»DINO  DELAURENTIIS 


"Tempest' Should 
Prove  Just  That- 
At  The  Boxoffice!" 

Variety 


enplay  bv  Louis  Peterson  I 


0  Lattuada  ■  Based  on  a  novel  by  Alexander  Pushkir 


THEY'RE  BOTH 

HERE! 

THEY'RE  BOTH 

BIG! 

THEY'RE  SMASH 


BOXOFFICE! 


NTA  PICTURES 


H.H.  GREENBLATT.  GENERAL  MGR  IOE  GIHS.  SALES  MGR  SAL  Dl  GENNARO.  EASTERN  DIV.  MGR.  10  COLUMBUS  CIRCLE.  NEW  YORK,  JUdson  2  7300  BOB  FRIEDMAN.  MIO-ATLAN 
MGR  .  1134  LOXFORD  TERRACE.  SILVER  SPRING.  JU  9  6249  WILLIAM  GARNER.  MID  CENTRAL  DIV.  MGR..  1632  CENTRAL  PARKWAY.  CINCINNATI.  CHerry  1  5632  HOME  REdwood  1-2141  H 
BREGSTEIN,  WEST  COAST  DIV  MGR  .  9952  SANTA  MONICA  BLVD  .  BEVERLY  HILLS.  CRestview  4  884 9 TRUMAN  HENDRIX, SOUTHWESTERN  DIV  SALES  MGR  .  1408  FIDELITY  UNION  LIF 
1511  BRYAN  ST  .  DALLAS.  Riverside  7  6559  LOU  AURELIO.  DIV  MGR  FOR  CHICAGO.  MILWAUKEE.  MINNEAPOLIS.  DETROIT  TERRITORIES,  612  NORTH  MICHIGAN  AVE  .  CHICAGO.  Michigan  2  5561  HOME  PUIIman  5  6685  ABBOT  SWAS 
CURRIE  AVE   NORTH.  MINNEAPOLIS.  FEderal  8  701  3  NORMAN  NIELSEN.  PRAIRIE  OIV  SALES  MGR  .  1026  S.  32nd  ST..  OMAHA.  ATlantic  2209  ROW  BRANON.  SOUTHEASTERN  DIV.  SALES  MGR  .  1563  CLAYTON  DRIVE. 


(L.  85,  NO.  51 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  MARCH  18,  1959 


TEN  CENTS 


lass  and  Seltzer 

^ong,  Hard' 
elling  Urged 
•v  Producers 


REVIEW 


•nnebaker  Executives 
ttline  Campaign  Formula 

elling  long  and  hard  is  the  for- 
la  advocated  by  George  Glass  and 
jlter  Seltzer,  executive  producers 
iPennebaker,  Inc.'s  "Shake  Hands 
th  the  Devil"  for  United  Artists  re- 
The  executive  producers  told 
trade  press  here  yesterday  that  the 
would  have  a  twin-theatre  world 
imiere  in  Ireland  on  May  21  spon- 
ed  by  the  Irish  Government. 
American  openings  will  follow  in 
»e  with  the  first  dates  set  for  San 
uicisco,  Chicago  and  Boston. 
Jlass  and  Seltzer  said  they  would 
I  to  do  an  average  of  three  films 
ly  two  years,  one  with  Marlon 
..ndo,  whose  father,  Marlon  Brando, 
is  president  of  Pennebaker,  Inc. 
[    {Continued  on  page  2) 

94  Committee  Hears 
eed,  Plans  Campaign 

Jparked  by  die  urgency  of  the  need 
additional  funds  to  care  for  new 
^rations  of  displaced  persons  from 
|a  Curtain  countries  to  Israel,  mo- 
picture  executives  who  comprise 
amusement  industry  committee 
!  the  United  Jewish  Appeal  in  New 
lie  held  their  organizational  meeting 
Iterday  in  the  board  room  of  Para- 
(  Continued  on  page  4 ) 

'otestant  Church  Unit 
pr  Classifying  Films 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  March  17.  -  The 
islative  commission  of  the  New 
W  State  Council  of  Protestant 
Urches  has  filed  a  memorandum 
iroving  in  its  original  form  the 
ffiy  -  Younglove  film  -  classifications 
,  and  the  amended  version  (in- 
luced  by  Assembly  Rules  Com- 
( Continued  on  page  5) 


LEVISION  TODAY— page  5 


The  Diary  of 
Anne  Frank 

George  Stevens— CinemaScope— 20th  Century-Fox 


T 


George  Stevens 


HE  Diary  of  Anne  Frank"  is  a  magnificent  motion  picture,  dis- 
tinguished by  superlative  characterizations,  flawless  production  and 
direction  and,  of  course,  a  basic  story  that  is  rich  in  human  ex- 
perience and  evocative  of  human  compassion.  It  is  a  brilliant  addition 
to  the  already  imposing  list  of  artistic  and  commercial  successes  that 
producer-director  George  Stevens  has 
given  to  the  screen.  And  surely  among 
its  finest  contributions  will  be  counted 
the  discovery  of  Millie  Perkins,  erstwhile 
cover  girl  and  model,  who  so  appealingly 
portrays  the  picture's  heroine.  Her  per- 
formance, in  a  most  exacting  role,  is  of 
Academy  Award  calibre,  a  fact  that  is 
the  more  amazing  when  it  is  remem- 
bered that  not  only  was  she  in  her  teens 
when  enacting  the  role,  but  that  she 
never  before  had  had  experience  as  an 
actress. 

Moreover,  it  would  be  difficult  to 
praise  excessively  the  work  of  any  mem- 
ber of  the  cast,  especially  that  of  Joseph 
Schildkraut  as  Otto  Frank,  Anne's  father, 
the  role  he  played  for  almost  two  years 
on  Broadway  and  for  another  year  on  the  road.  Richard  Beymer,  like 
Miss  Perkins,  a  newcomer,  gives  an  outstanding  performance  in  his  first 
romantic  role  as  Anne  Frank's  heart  interest. 


IjHELLEY  Winters  and  Lou  Jacobi  as  parents  of  young  Beymer;  Gusti 
Huber  as  Anne's  mother;  Diane  Baker  as  her  sister,  Margot,  and  Ed 
Wynn,  as  the  bachelor  dentist,  all  fill  their  roles  to  near  perfection,  pro- 
viding a  motion  picture  that  inevitably  must  draw  new  as  well  as  reg- 
ular patrons  into  theatres  wherever  it  plays.  Its  box  office  experience 
should  be  a  long  and  active  one.  The  diary  has  been  translated  into  21 
languages  and  dramatized  on  the  stage  of  30  countries.  It  is  as  wll  known 
throughout  the  free  world  as  it  is  in  America.  There  would  seem  to  be 
little  doubt  that  the  success  of  the  film  will  be  worldwide  and  that  20th 
Century-Fox  in  releasing  it  as  a  special  to  a  limited  number  of  theatres 
has  chosen  the  best  policy  of  introducing  this  valuable  property  to  the 
public.  It  will  be  around  a  long  time  and  will  continue  to  be  a  credit  to 
the  motion  picture  art. 

As  most  of  the  theatre-going  world  is  aware  by  now,  the  story  is  the 
actual  account,  recorded  in  her  diary  by  Anne  Frank,  a  13-year-old 
German-born,  Dutch-Jewish  girl,  of  two  and  one-half  years  spent  in  hid- 
ing from  Nazi  persecutors  by  first,  seven,  and  later,  eight  persons,  of 
(Continued  on  page  3) 


Sign  Contract 

Hammer  May 
Hike  Films 
For  Columbia 

Guarantees  5  Per  Year; 
Could  Be  Increased  to  7 

By  WARREN  G.  HARRIS 
(Picture  on  Page  4) 

Hammer  Film  Productions'  new 
distribution  deal  with  Columbia  Pic- 
tures could  go  as  high  as  seven  fea- 
tures annually,  the  British  producing 
company's  managing  director  James 
Carreras  told  a  trade  press  conference 
here  yesterday  at  the  Hampshire 
House. 

The  contract  with  Columbia,  which 
will  be  formally  signed  here  today, 
guarantees  that  company  25  pictures, 
at  the  rate  of  five  per  year  for  the 
next  five  years.  But,  since  "there  are 
not  enough  pictures  to  meet  the  needs 
of  exhibitors,"  Carreras  feels  that  Co- 
lumbia may  want  to  pick  up  a  couple 
(Continued  on  page  4) 

'Gidqet'  Sets  Pattern 
For  Columbia  Drives 

Columbia's  merchandising  campaign 
for  "Gidget"  has  many  facets,  each  of 
which  is  designed  to  reach  its  climax 
coincident  with  the  first  openings  and 
to  continue  its  impact  deep  into  the 
release  period,  Jonas  Rosenfield,  Jr., 
executive  in  charge  of  advertising  and 
publicity,  said  yesterday.  He  described 
the  campaign  as  setting  a  pattern  that 
will  be  followed  through  the  Colum- 
bia schedule. 

"We  at  Columbia  believe  that  at 
(Continued  on  page  4) 

Over  1,200  at  Bow 
Of  '"Aline  Frank*'  Here 

More  than  1,200  motion  picture  in- 
dustry figures,  and  entertainment  world 
celebrities  crowded  into  the  RKO 
Palace  Theatre  last  night  to  view  die 
invitational  premiere  of  George  Ste- 
vens' "The  Diary  of  Anne  Frank." 
Highlighting  the  debut,  which  drew 
many  hundreds  outside  die  dieatre, 
despite  inclement,  snowy  weadier. 
were  the  "Travelling  Spectacular" 
(Continued  on  page  3) 


Motion  Picture  Daily 


PERSONAL 
MENTION 


SAMUEL   SCHNEIDER   and  Mrs. 
Si  1 1 \ eider  will  leave  New  York  to- 
morrow for  the  West  Coast. 

• 

Milton  R.  Rackmil,  president  of 
Universal  Pictures,   has  returned  to 
New  York  from  die  West  Coast. 
• 

Charles  Simonelli,  Universal's 
Eastern    advertising-publicity  mana- 


'Hard  Selling' 


ger,  is  m 


Chicago  from  New  York  in 


connection  with  die  opening  of  "Imi- 
tation of  Life." 

Lili  Palmer  has  arrived  in  New 
York  from  Hollywood. 

Dore  Schary,  producer,  has  arrived 
in  Miami  Reach  from  the  Coast. 


Richard  Zanuck  and  Mrs.  Zanuck 
have  arrived  in  Miami  from  Holly- 
wood for  the  opening  there  of  "Com- 
pulsion." 

• 

Abe  Kramer,  official  of  Associated 
Theatres,  Cleveland,  has  returned 
tiiere  with  Mrs.  Kramer  from  Miami 
Reach. 


To  Fete  Cohen  Today 

Milton  E.  Cohen,  United  Artists 
Eastern  and  Canadian  Division  mana- 
ger, will  be  feted  at  a  luncheon  in 
Toronto  today  by  leading  Canadian 
exhibitors  and  circuit  heads  at  the 
Royal  York  Hotel.  Cohen  will  also 
meet  with  U.A.  Canadian  district  man- 
ager Charles  S.  Chaplin.  He  returns 
to  New  York  on  Friday. 

Arthur  J.  Sullivan,  66 

SEATTLE,  March  17.  -  Arthur  J. 
Sullivan,  66,  Northwest  district  man- 
ager for  United  Artists,  died  here  late 
last  week  following  a  heart  attack.  He 
had  also  been  associated  at  various 
times  with  MGM,  Columbia  and  Na- 
tional Screen  Service.  His  wife  and  a 
son  survive. 


(Continued  from  page  1) 
and  two  without  the  film  star.  Their 
next  film  for  United  Artists  release  is 
"Paris  Blues,"  which  UA  will  release. 

In  New  York  to  formulate  distribu- 
tion and  promotion  patterns  for  the 
UA  release,  both  Glass  and  Seltzer 
emphasized  the  necessity  and  impor- 
tance of  intensive  pre-sell. 

Drive  Long  in  Preparation 

"We  are  firm  believers  in  the  long 
sell,"  Glass  declared.  "Our  campaign 
on  the  film  was  planned  as  far  back 
as  last  June.  In  todav's  market  there 
is  no  substitute  for  generating  audi- 
ence interest  but  through  a  long  and 
sustained  selling  campaign.  And  we 
believe  that's  just  what  we've  done 
with  'Shake  Hands  With  the  Devil.'  " 

An  important  area  of  the  campaign, 
Seltzer  pointed  out,  included  special 
press  junkets  to  Ireland  for  the  loca- 
tion filming.  Members  of  the  interna- 
tional press  corps  were  flown  to  Ire- 
land tbrough  the  cooperation  of  the 
Irish  Government  to  cover  the  filming 
of  the  first  full-length  feature  made 
entirely  in  that  country. 

Overseas  Press  Helped 

Newspapermen  from  San  Francisco, 
Chicago  and  Boston,  where  there  is  a 
great  concentration  of  Irish  descend- 
ants, gave  important  editorial  cover- 
age to  the  production.  The  press  from 
Germany,  France  and  Italy  gave  the 
feature  major  breaks  in  the  foreign 
press. 

Both  Glass  and  Seltzer  were  espe- 
cially enthusiastic  about  filming  on 
location  in  Ireland.  "The  fresh  and 
foreign  locales  adds  additional  scope 
and  interest  to  the  picture,"  Seltzer 
said.  "There's  a  great  deal  of  world 
interest  in  Ireland  and  we  feel  this 
interest  will  rub  off  on  our  film." 


NATIONAL  SCREEN  SERVICE 


Small  Business  TV  Ad 
Situation  to  Be  Probed 

From  THE  DAILY  Bureau 

WASHINGTON,  March  17.  -  A 
House  Small  Rusiness  subcommittee 
said  it  would  investigate  whether 
small  business  firms  have  adequate  op- 
portunity to  advertise  on  television. 

The  subcommittee,  headed  by 
Rep.  Rrown  (D.,  Mo.),  said  it  would 
study  the  programs  and  time  periods 
reserved  for  the  larger  national  net- 
work advertisers  and  those  available 
to  smaller  regional  and  local  adver- 
tisers. Hearings  will  be  scheduled 
after  staff  investigators  complete  pre- 
liminary interviewing,  he  declared. 

Other  Committees  to  Act 

Other  small  business  subcommittees 
said  they  would  study  whether  small 
business  firms  needed  additional  tax 
help  and  whether  the  Small  Business 
Administration  is  doing  a  good  job 
of  making  financing  available  to  small 
businesses. 


Global  Conferences 
For  'Ben-Hur'  Slated 

Plans  for  the  global  handling  of 
"Ben-Hur"  will  be  discussed  in  three 
conferences  in  April  by  top  personnel 
from  M-G-M's  40  overseas  branches 
and  home  office  executives,  it  was  an- 
nounced yesterday  by  Morton  A. 
Spring,  president  of  Loew's  Inter- 
national. The  meetings  will  be  held  in 
Madrid  on  April  14-18;  Tokyo,  21-25; 
and  Mexico  City,  26-30. 

While  primary  attention  is  to  be 
given  to  plans  for  "Ben-Hur,"  time 
will  also  be  devoted  to  marketing  and 
sales  policies  for  other  major  M-G-M 
films  to  be  released  in  1959,  Spring 
said. 

Accompanying  Spring  to  all  three 
sessions  will  be  Maurice  R.  Silver- 
stein,  vice-president,  and  Seymour  R. 
Mayer,  regional  director  of  Latin 
America,  die  Middle  East  and  the 
Far  East.  Spring  will  go  to  Holly- 
wood following  the  Mexico  City 
meetings. 

Summerfield  Says  UA 
P.O.  Suit  'Premature'' 

From  THE  DAILY  Bureau 

WASHINGTON,  March  17-Post- 
master  General  Summerfield  said  a 
United  Artists  suit  against  the  Depart- 
ment was  premature  because  the  De- 
partment hadn't  yet  ruled  on  a  con- 
troversial ad  containing  Goya's  "Naked 
Maja"  painting. 

United  Artists  sued  here  earlier  this 
month  to  force  the  Department  to  ac- 
cept for  mailing  newspapers  and 
magazines  containing  reproductions  of 
the  painting  to  advertise  UA's  forth- 
coming film.  The  company  said  New 
York  postal  authorities  had  vetoed 
the  ad. 

No  Opinion  Yet,  He  Says 

Summerfield  declared  today,  how- 
ever, that  neither  his  Department  nor 
its  New  York  City  branch  had  issued 
any  opinion,  and  that  die  suit  was 
therefore  "without  merit."  He  said 
U.A.  had  been  informed  last  month 
that  a  ruling  would  be  made  only  aft- 
er the  ad  had  actually  been  placed 
in  the  mail  and  protested  to  the  postal 
authorities. 


Loew's  Circuit  Orders 
102  'Oscar'  Kits 

Academy    Award  promotion 
have  been  ordered  for  all  the 
theatres    of   the   Loew's  Circuit 
Ernie    Emerling,  vice-president 
charge  of  advertising. 

Emerling  has  instructed  all  Lot 
managers  to  use  the  trailer  and 
posters  and  to  follow  the  instructi 
contained  in  the  Academy  Aw 
Pressbook.  "Loewdown"  will 
continue  to  provide  promotion 
gestions  for  the  event. 


Einfeld  to  Tell  Meet 
Of  New  Promotions 

Twentieth   Century-Fox's  four- 
sales  meeting,  the  first  such  sales 
ference  held  by  the  film  companv 
four  years,  winds  up  today  with 
address  to  the  conventioneers  by 
president  Charles  Einfeld. 

The  film  executive  will  outline 
motional  plans  for  forthcoming  : 
product  and  will  detail  several 
merchandising  and  pre-selling  i< 
for  future  campaigns. 

Among  the  campaigns  Einfeld 
outline  to  the  conference  are  those 
"Warlock,"  "Woman  Obsessed," 
One  For  Me,"  "The  Man  Who  Ur 
stood  Women"  and  "Holidav  For 


Deny  Jacobs9  Stay 

A  stay  of  execution  requested 
the  F.  L.  Jacobs  Company  in  the 
pointment  of  two  receivers  by 
Federal  District  Court  was  de 
here  yesterday  by  Court  of  Apr 
Judge  Leonard  P.  Porter.  The 
was  denied  pending  an  appeal  ag. 
the  appointment  of  the  receivers 
by  Jacobs  earlier  in  the  day. 


Beiersdorf  in  AIP  P< 

HOLLYWOOD,  March  17. 
man     Reiersdorf,     veteran  Wai 
Rrodiers  and  20th  Century-Fox 
tribution  executive,  has  been 
Southern  district  sales  manager. 
American  International  Pictures. 


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JUdson  2-8060 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane.  Editor;  Tames  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman.  1 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club, 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rocl 
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lecnesday,  March  18,  1959 


Motion  Picture  Daily 


3 


l^nne'  Bows 

i  Continued  from  page  1 ) 
ps  of  Broadway,  spelling  out  the 
w  of  the  "Anne  Frank"  debut. 
The  Spectacular  Sign  at  42nd  and 
oadway,  facing  north,  and  the  trav- 
|ig  neon  sign  at  20th  and  Broad- 
i\  facing  south  calling  all  Times 
tare's  attention  to  the  Palace  de- 

1|  plaved  all  through  the  premiere 
,  itivities.  In  addition,  the  Spectacular 
j  \m  at  43rd  and   Seventh  Avenue 
might  the  news  of  the  "Anne  Frank" 
But  to  the  city.  Another  part  of  the 
T  Isage  called  attention  to  tomorrow 
i  wht's  charity  opening  for  the  benefit 
the  American  Association  for  the 
lited  Nations. 
|  IProducer-director   George  Stevens, 
•  r  Millie  Perkins  and  top  supporting 
formers  Ed  Wynn,  Shelley  Win- 
Lou  Jacobi,  Gusti  Huber  as  well 
-   associate  producer  George  Stevens, 
were  all  on  hand.  Entertainment 
hrld  celebrities  Noel  Coward,  Bob- 
Rvan  and  Joanne  Woodward  head- 
an  array  of  Broadway  and  Holly- 
'od  performers. 

Top  Executives  Attend 

Twentieth    Century-Fox  president 
Bros  P.  Skouras,  vice-president  Jo- 
)h  Moskowitz,  vice  president  Charles 
fh.ifeld.  International  Corp.  president 
I  irrav  Silverstone,  20th  general  sales 
nager  Alex  Harrison,  sales  toppers 
(  Glenn  Norris  and  Martin  Mosko- 
z  and  other  Fox  officials  attended. 
The  nations'  three  leading  networks 
flBC,  CBS  and  NBC-covered  the 
^ceedings  with  both  radio  and  tele- 
ton  crews. 


The  Diary  of  Anne  Frank 


CONTINUED  FROM  PAGE 


.  -*G  Requests  Stevens 

Intervene  in  Dispute 
Hie  Screen  Publicists  Guild  yester- 
'  formally   appealed   to  producer 
i  frge  Stevens  to  serve  as  an  "impar- 
judge"  in  its   negotiations  with 
-j  h  Century-Fox  for  wage  increases, 
ich  are  currently  stalemated.  Ste- 
I  recently  completed  "The  Diary 
Anne  Frank"  for  Fox  and  is  also 
sklent  of  the  Academy  of  Motion 
jure  Arts  and  Sciences. 
Tie  Guild  said  yesterday  it  would 
|e   by    any    compromise  Stevens 
-■[lit  offer  in  the  dispute  with  Fox. 
the  same  time  SPG  offered  to  sub- 
to  arbitration  its  contract  negotia- 
is  with  Warner  Bros.,  which  have 
i  reached  a  stalemate. 


frahams  Joins  Atlantis 

Lirold  Abrahams,  associated  for  25 
rs  with  the  domestic  and  foreign 
pirtments  of  Warner  Brothers  here, 
joined  Atlantis  Films  Inc.,  as  su- 
$sor  of  playdate  controls  and  fol- 
)  <  up  on  accounts  receivable. 


^  igan  Funeral  Today 

TLANTA  -  March  17  -  Funeral 
ices  and  interment  will  be  held 
•  tomorrow  for  Mike  Hogan,  60, 
many  years  in  the  accounting  de- 
ment of  the  Warner  Brothers  ex- 
i?e.  whose  death  followed  a  long 
fa- 


whom  she  was  one.  The  owner  of  an  Amsterdam  spice  factory  and  his 
clerk,  who  here  are  played  by  Douglas  Spencer  and  Dody  Heath,  offer 
them  a  refuge  in  the  attic  of  the  factory  building  and  keep  them  sup- 
plied with  food.  They  do  not  leave  their  cramped  quarters  from  their 
entry  in  July  of  1942  until  they  are  taken  away  by  the  police  in  August 
of  1944,  and  to  keep  their  presence  secret  from  the  factory  workers 
they  restricted  their  daytime  movements  within  their  hiding  place  to  a 
minimum. 

To  13-year-old  Anne  the  experience  is  an  adventure  and  she  records 
the  doings  of  almost  every  minute  of  every  day  in  her  diary.  To  the  elders, 
it  is  a  matter  of  life  and  death.  They  tense  when  the  sound  of  the  Ger- 
man police  siren  approaches  their  hiding  place  and  do  not  relax  until 
it  has  faded  into  the  distance.  They  dare  not  part  a  curtain  to  look  out 
into  the  street,  and  every  sound  within  the  building  when  the  workmen 
have  left  is  a  danger  signal.  Twice  a  safecracker  visits  the  office  below 
their  hiding  place  and  on  the  second  visit  becomes  aware  of  the  presence 
of  others  in  the  building  and  flees. 

Within  the  group,  irritations  develop  from  the  close  and  unnatural 
confinement.  The  food  supply  problem  is  aggravated  when  Spencer  and 
Miss  Heath  bring  Wynn  to  the  hiding  place  and  ask  that  he  be  accepted. 
Relations  are  strained  to  the  breaking  point  when  Jacobi  is  discovered 
pilfering  food  from  the  meager  supplies  in  the  middle  of  the  night.  And 
there  are  nights  of  terror  when  the  bombers  come  over. 


II UT  there  are  good  times,  too,  when  Spencer  brings  them  a  radio  and 
they  learn  of  Allied  victories;  when  from  their  poverty  they  eke  out 
enough  to  make  a  joyous  Hanukkah  observance,  with  presents  miracu- 
lously evolved  for  all  by  Anne.  And  there  are  the  days  as  Anne  and 
Peter  grow  older,  of  awakening  interest  in  each  other  and  eventually  of 
romance.  And  1944  arrives  and  in  the  spring  they  learn  of  D-Day  on 
the  radio,  and  of  the  Allied  armies  advancing  from  Normandy.  And  as 
the  hope  of  liberation  dawns  and  spreads  among  them,  there  comes 
word  that  the  thief  who  had  broken  into  the  factory  office  had  been 
apprehended.  And  what  they  had  feared  for  long  came  to  be;  the  thief 
to  save  himself,  told  the  police  of  his  suspicions  of  their  hideout.  The 
sirens  wail  in  the  streets  and  this  time  stop  before  their  door. 

The  story  is  told  in  flashback  as  Otto  Frank,  sole  survivor,  returns  to 
the  hideout  when  the  war  is  over  and  finds  Anne's  diary  in  the  litter  of 
the  deserted  attic. 

The  skilled  performances  make  every  member  of  the  group  a  living 
person,  and  their  experiences  genuine.  There  are  few  false  notes  of  any 
kind,  none  of  them  major.  The  production  itself  is  authentic  in  even  min- 
ute details,  adding  importantly  to  the  illusion  of  reality  throughout. 
Stevens'  direction  is  masterful,  evoking  suspense,  gaiety,  compassion,  ter- 
ror, or  the  sensibilities  of  the  confined  fugitives  through  unchanging  days 


(Continued  on  page  5) 


Says  Films  Ignore 
Code's  Standards 


"More  and  more  of  our  films  are 
being  based  on  subject  matter  that  is 
further  and  further  removed  from 
the  standards  of  mass  entertainment 
on  which  the  Production  Code  was 
based,"  Geoffrey  Shurlock,  director  of 
the  Production  Code  Administration, 
states  in  an  article  in  the  current  issue 
of  the  Journal  of  the  Screen  Producers 
Guild.  "Some  of  the  novels  and  plays 
recently  purchased  have  drawn  low 
whistles  even  from  sophisticates," 
Shurlock  says  adding  that  it  is  "be- 
coming steadily  more  difficult  to  bring 
this  new  material  within  Code  require- 
ments." 

Wald  Urges  'Common  Sense' 

In  another  article  on  the  Code  in 
the  same  issue  producer  Jerry  Wald 
urges  "common  sense"  be  used  in  in- 
terpreting the  Code  and  defends  it 
with  the  statement  that  "I  am  not 
aware  that  the  Code  has  ever  ad- 
versely affected  the  aesthetics  of  the 
screen,  nor  has  it  so  watered  down  a 
powerful  work  that  an  imaginative 
and  conscientious  producer  could  not 
offer  powerful  entertainment  within 
good  taste.  It  is  usually  only  the  vul- 
gar and  obvious  attempt  at  sensation- 
alism that  the  Code— and  quite  rightly 
—protects  us  against." 

Other  articles  in  the  current  Journal 
include  the  following: 

Pay  television  is  described  as  "noth- 
ing more  or  less  than  a  superior  dis- 
tribution system;  an  extension  of  the 
theatre  screen  into  the  home"  by  pro- 
ducer William  Perlberg. 

A  formula  for  a  successful  motion 
picture  producer  is  outlined  by  A. 
Montague,  executive  vice-president, 
Columbia. 

O'Donnell  Discusses  Responsibility 

R.  J.  O'Donnell,  vice-president  and 
general  manager  of  Interstate  Circuit, 
states  that  the  conclusion  of  shooting 
on  a  picture  "marks  merely  the  begin- 
ning of  the  responsibilities  of  its  pro- 
ducer." 

Max  Youngstein,  vice-president, 
United  Artists,  states  that  his  company- 
believes  "in  the  fundamental  princi- 
ples of  creative  autonomy  for  the 
craftsmen  and  artists,  and  we  want 
producers  to  operate  according  to 
these  principles."  He  believes  that  the 
next  few  years  will  bring  further 
changes  in  production,  distribution 
and  promotion  and  that  it  "will  be 
through  the  instrumentalitv  of  the  in- 
dependent producer  that  the  way  will 
be  found  to  solve  the  problems  we  un- 
questionably are  going  to  have  to 
face." 


Joseph  Schildkraut,  Millie  Perkins,  and  Richard  Beymer 
Anne  Frank." 


Brandeis  Names  Skouras 

George  P.  Skouras,  president  of 
United  Artists  Theatre  Circuit,  and 
Magna  Theatre  Corporation,  has  been 
named  chairman  of  a  newly  formed 
amusement  arts  division  to  support 
Brandeis  University,  it  was  announced 
by  Dr.  Abram  L.  Sachar,  president  of 
the  Universitv. 


4 


Motion  Picture  Daily 


Wednesday,  March  18,  1{J 


'Jesse  James'  Benefit  Bow 
Nets  $10,000  for  Charity 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  17.  -  Bob 
Hope's  "Alias  Jesse  James"  world  pre- 
miere tonight  at  the  Westwood  Vil- 
lage Theatre  for  the  benefit  of  the 
Holy  Family  Adoption  Service,  netted 
in  excess  of'$10,000  for  the  charitable 
organization  which  was  founded  ten 
years  ago  by  Dolores  (Mrs.  Bob)  Hope. 


UJA  Meeting 


(Continued  from  page  1 ) 
mount  Pictures  as  guests  of  Barney 
Balaban. 

Irving  H.  Greenfield  of  Loew's,  Inc., 
accepted  chairmanship  of  the  group 
for  the  second  year  and  Arthur  B. 
Krim,  president  of  United  Artists  was 
named  guest  of  honor  for  the  indus- 
try's 1959  UJA  luncheon  to  be  held 
May  27  at  the  Park  Lane  Hotel. 

Azariah  Rapoport,  Israeli  soldier, 
newspaper  columnist  and  stage  and 
motion  picture  star,  visiting  here  on 
behalf  of  UJA,  told  committee  mem- 
bers of  the  migration  situation  in  East 
Europe  and  the  Middle  East  that 
made  increased  support  of  UJA's  life- 
saving  campaign  by  American  Jews 
by  all  men  of  good  will  so  essential. 
After  his  moving  and  dramatic  presen- 
tation of  the  urgent  facts,  Greenfield 
suggested  that  the  slogan  of  this  year's 
campaign  might  be  Dollars  for  human 
lives. 

Before  turning  over  the  chair,  Bala- 
ban presented  Greenfield  with  a 
framed  letter  from  Levi  Eshkol,  Is- 
raeli Finance  Minister  setting  forth 
the  gratitude  of  the  people  of  Israel 
to  him  for  his  part  in  raising  funds  to 
enable  them  to  welcome  and  absorb 
a  million  emigrants  to  their  tiny  coun- 
try in  the  past  decade. 

Assignment  lists  of  the  names  of 
men  in  the  industry  to  be  seen  for 
their  reservations  to  the  Krim  testi- 
monial luncheon  and  for  advance  con- 
tributions to  the  1959  campaign  were 
given  each  committee  member.  Green- 
field stressed  the  necessity  for  getting 
two  gifts  this  year:  one  for  the  regular 
campaign  and  the  other  for  the  Spe- 
cial Fund  for  refugees. 

Approximately  $683,000  was  raised 
in  the  amusement  industry  last  year, 
it  was  reported. 


GidgeV  Plat 


AT  HAMMER  press  conference  yesterday:  Nathan  D.  Goldt 
and  James  Carreras. 


Anthony  Hinds, 


Hammer  May  Hike  Col.  Total 


( Continued 

of  extra  Hammer  productions  an- 
nually. 

Since  the  Columbia  contract  is  a 
non-exclusive  one,  Hammer  is  also 
free  to  produce  for  other  distributors, 
provided  the  annual  Columbia  quota 
is  met.  In  his  current  visit  to  New 
York,  Carreras,  along  with  his  partner 
Anthony  Hinds,  is  delivering  four  pic- 
tures—one to  Columbia,  one  to  Para- 
mount, and  two  to  United  Artists. 

In  order  of  companies  named,  these 
pictures  are:  "Yesterday's  Enemy," 
"The  Man  Who  Could  Cheat  Death," 
"Ten  Seconds  to  Hell"  and  "The 
Hound  of  the  Baskervilles."  In  addi- 
tion, Carreras  and  Hinds  will  meet 
with  executives  of  Universal-Interna- 
tional, for  which  Hammer  is  currently 
preparing  "The  Mummy." 

Impressed  by  U.S.  Selling 

Carreras  said  that  he  is  "especially 
impressed  with  the  way  Americans 
sell  our  pictures."  Hammer's  "Curse 
of  Frankenstein"  and  "Horror  of 
Dracula,"  both  of  which  were  picked 
up  for  distribution  by  American  com- 
panies, have  grossed  a  minimum  of 
$4,000,000  each,  world-wide,  Carre- 
ras pointed  out.  "Frankenstein"  cost 
about  $300,000  to  turn  out,  he  de- 
clared. 

Carreras  expressed  great  optimism 
in  the  future  of  the  British  film  in- 
dustry, provided  it  does  not  go  into 
the  production  of  "blockbusters."  The 
latter,  he  said,  should  only  be  turned 
out  by  Hollywood,  since  the  greatest 
gross  a  British  film  can  produce  in 
its  home  country  could  never  exceed 


from  page  1 ) 

about  $1,500,000.  The  average  British 
film  budget  is  between  $550,000  and 
$600,000,  he  added,  but  Hammer's 
budgets,  thanks  to  "no  big  overheads" 
are  often  considerably  below  this. 

Asked  what  he  thought  about  the 
demise  of  the  Rank  Organisation  op- 
erations here,  Carreras  said  that  the 
Rank  pictures  "were  not  slanted  for 
the  American  market,  otherwise  ex- 
hibitors would  have  booked  them.  If 
they  didn't  make  the  type  of  pictures 
that  go  here,  what  can  you  expect?" 
Hammer  feels  it  has  hit  on  the  right 
formula  for  American  acceptance.  This 
was  described  by  Carreras  as  making 
"pictures  with  exploitation  values,  es- 
pecially of  the  action  or  horror  type." 

Dropping  in  on  Carreras  and  Hinds 
yesterday— their  co-partner  Michael 
Carreras  was  left  behind  in  London 
with  the  flu— was  Nathan  D.  Golden, 
of  the  motion  picture  division  of  the 
U.S.  Department  of  Commerce.  Gold- 
en said  that  "every  exhibitor  should 
applaud"  the  additional  product  flow 
that  Hammer's  deals  with  American 
distributors  provide. 

Monroe  to  Attend  Bow 
Of  'Hot'  at  State 

Marilyn  Monroe  will  attend  the 
press  and  motion  picture  industry  pre- 
view of  her  new  film,  "Some  Like  It 
Hot,"  at  the  "New"  Loew's  State  The- 
atre here  Saturday  March  28. 

The  United  Artists  release  will  be- 
gin its  regular  New  York  engagement 
at  the  State  on  Easter  Sunday,  March 
29. 


(Continued  from  page  1) 
this  point  in  our  industry,"  Ros" 
field  said,  "we  can  no  longer  aff 
to  have  promotional  staffs  which 
equipped  only  to  do  a  quick  spl 
campaign  which  produces  a  few 
sheets  to  please  the  producer, 
run  on  to  do  the  same  for  the  r 
production.  Columbia  has  geared 
operation  to  live  with  a  film  from 
very  beginning  until  its  subsequ 
runs. 

"Each  one  of  the  aspects  of 
campaign,"  he  said,  "has  value  in 
self,  and  there  was  a  time  in  our  b 
ness  when  we  would  have  been  st 
fled  with  one  or  two  of  them  as 
tional  promotion  and  let  it  go  at  t 
But  today  that  is  no  longer  enor 
Today  we  have  to  have  as  many 
tional  promotions  as  we  can  arra 
and,  most  importantly,  they  must 
in  to  local  playdates  of  the  film." 

Report  Agreement  Ne 
Between  Producers, 

HOLLYWOOD,  March  17.  -  N« 
tiations  between  motion  picture 
television  producers  and  IATSE  lo 
are  drawing  to  a  close,  with  ind 
Hons  that  the  "21-cent  package"  w 
includes  a  15  cents'  hourly  wage 
crease,  health  and  welfare  ben 
and  pension  fimds,  will  be  accej 
across-the-board  by  everyone. 

Six  More  Join  TOA 

Six  more  theatres  in  three  St 
have  enrolled  in  Theatre  Owner: 
America,  it  was  disclosed  here  yes 
day  at  TOA  headquarters.  C.  B.  5 
mons  of  Newton,  111.,  has  signed 
Fairview  Drive-in  of  Newton, 
Casey  Drive-in  of  Casey,  111.  I 
Sturdivant,  general  manager  of  Si 
Crest  Enterprises  of  Yuma,  Ariz., 
enrolled  his  Rio  Theatre  and  C 
Drive-In  of  Yuma,  and  his  Some 
Theatre  of  Somerton,  Ariz.  L. 
Watts,  of  Watts  Theatres,  Oil  C 
La.  has  joined  with  his  Strand  The; 

Push  'Hot1  in  Chicag 

CHICAGO,  March  17-United 
ists  is  flying  some  100  mid-wes. 
newspapermen,  radio  and  televr 
columnists  here  for  interviews 
and  parties  in  honor  of  Marilyn  IV 
roe  and  her  new  film,  "Some  Lik 
Hot."  The  festivities  are  being  1 
to  kick  off  the  premiere  of  the  I1 
Wilder  comedy  at  the  United  Ar 
Theatre  on  Thursday. 


"EXCELLENT! 
BIG,  SWEEPING 


PRESENTATION 


—  M.  P.  Herald 


PARAMOUNT  PICTURES  PRESE I 


VAN  HEFLIN  •  SILVANA  MANGANO •  VIVECA  LINDFORS  -GEOFF  E 

OSCAR  HOMOLKA  •  HELMUT  DANTINE  •  AGNES  MOOREHEAD  •  ROBERT  KEITH  and  VITTORIO  GASSMAN  •  Directed  by  £ 


Filmed  in  TeCh 


:. 


iednesday,  March  18,  1959 


Motion  Picture  Daily 


5 


The  Diary  of  Anne  Frank 


.  CONTINUED  FROM  PAGE  3 

d  nights  with  overpowering  realism.  And,  certainly,  full  credit  must 
given  him  for  the  exceptional  performances,  natural  and  memorable, 
it  he  has  helped  the  inexperienced,  youthful  principals  to  bring  to  the 
-een.  This  production  must  rank  as  a  high  point  of  Stevens'  career, 
if  ranees  Goodrich  and  Albert  Hackett,  who  wrote  the  play  based  on 
3  book,  "Anne  Frank:  The  Diary  of  a  Young  Girl,"  also  wrote  the 
•een  play.  The  music  score  of  Frank  Newman  makes  a  substantial 
otribution  to  numerous  scenes,  and  orchestration  by  Edward  B.  Powell 
;o  is  noteworthy.  Sound  recording,  in  charge  of  W.  D.  Flick  and  Harry 
[  Leonard,  is  eloquent  in  many  scenes  and  superior  throughout  the 
;ture.  William  C.  Mellor's  photography  is  exceptional. 
The  film  is  of  unusual  length,  two  and  three-quarters  hours,  but  shown 
special  engagements  with  a  10  or  15-minute  intermission,  as  is  the 
ention,  audiences  are  unlikely  to  feel  it  overlong. 
inning  time,  165  minutes.  General  classification.  Release,  special. 

SHERWIN  KANE 


Church  Group 

(Continued  from  page  1) 
lee).    "As   noted   in   our  current 
:  lement   of   legislative  principles," 
•  commission's   memorandum  ob- 
ved"   we  recognize  there  is   f re- 
cently a  tendency  for  the  bounds  of 
5  :  lency  to  be  exceeded  and  for  ob- 
a|  nity,  brutality  and  crime  to  be  ex- 
ited by  agencies  of  mass  commu- 
T.-ation." 

On  the  other  hand  (the  statement 
principles  continued),  "legislation 
I  sporting  decency  can  do  more  harm 
1  m  good  if  it  (1)  violates  basic  civil 
J  thts:  (2)  inhibits  the  free  flow  of 
J  as  however  unpopular  they  may  be 
tli  our  own  or  other  groups;  (3) 
jstitutes  the  ideas  of  any  particular 
>up  for  the  test  of  public  accept- 
JJe.  "This  bill  seems  to  us  to  be  a 
r  ppy  medium  between  the  tendency 
'  ignore  a  motion  picture  that  would 
f  truly  harmful,  especially  to  chil- 
!  ?n,  on  the  one  hand,  and  undesir- 
Jj  le  censorship  on  the  other, 
j  'No    absolute    prohibition    is  Hi- 
ved.   An    altogether    proper  and 
edful  classification  is  set  up  affect- 
children  under  sixteen.  The  in- 
'idual  is  left  free  to  choose,  with- 
pre-censorship. 


Name  Five  Judges  for 
Y.C.  Charity  Citation 

Selection  of  the  "charity  citation 
award"  Judges  for  the  32nd  Variety 
Clubs  International  Convention  to  be 
held  in  Las  Vegas  March  31  to  April 
3,  was  announced  by  International 
Heart  Chairman  Nathan  D.  Golden. 
"Heart  Reports"  from  the  individual 
tents  will  be  presented  on  April  1, 
following  a  "Heart  Report  Luncheon" 
at  the  Sahara  Hotel. 

The  following  members  of  the  trade 
press  and  radio  will  serve  as  judges: 
Bernard  Charman,  chairman;  Editor, 
The  Daily  Cinema,  London,  England; 
Charles  A.  Alicoate,  executive  pub- 
fisher,  The  Film  Daily;  H.  M.  Green- 
spun,  publisher,  Las  Vegas  Sun;  Wil- 
liam D.  Stiles,  general  manager,  Sta- 
tion KLRJ-TV,  Las  Vegas;  and  Hye 
Bossin,  editor,  Canadian  Film  Week- 
ly, Toronto. 


xtra  ''Mansions''  Show 

jDue  to  advance  demand,  Radio  City 
jsic  Hall  has  scheduled  an  extra 
rformance  of  "Green  Mansions"  and 
I  Easter  stage  show  this  Saturday 
kh  doors  opening  at  7:20  A.M. 


PTAs  Protest  'Indecent' 
Films  at  Drive-Ins 

Special  to  THE  DAILY 

PHILADELPHIA,  March  17-Par- 
ent-Teacher  Associations  in  suburban 
Lower  Southampton  and  Poquessing- 
Siles,  are  protesting  to  area  drive-in 
theatres  against  "obscene  and  inde- 
cent films."  At  a  joint  meeting  of  the 
PTA  groups  in  the  suburban  area  it 
was  agreed  to  send  a  letter  of  protest 
to  all  area  drive-in  theatres. 

The  action  was  taken  in  conjunc- 
tion with  similar  protests  lodged  by 
ministers  in  the  area. 


Television  Jo  day 


AIP  and  NTA  Officials 
Talk  Television  Series 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  17.-Amer- 
ican  International  Pictures  is  prepar- 
ing to  enter  television  with  produc- 
tion of  a  series  to  be  known  as  "Ter- 
ror House." 

Preliminary  discussions  regarding 
distribution  of  the  filmed  series, 
which  will  span  the  field  of  suspense, 
horror  and  science-fiction,  are  being 
held  with  National  Telefilm  Associ- 
ates officials. 


CBS  Acquires  'GiWis'; 
Philip  Morris  Sponsor 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  18-"The 
Many  Loves  of  Dobie  Gillis"  starring 
Dwayne  Hickman,  first  pilot  produced 
by  Martin  Manulis  for  20th  Century- 
Fox  TV,  has  been  sold  to  CBS-TV, 
with  Philip  Morris  sponsoring  the  39 
segments  of  the  half  hour  comedy  se- 
ries created  and  written  by  Max  Shul- 
man.  The  show  has  been  spotted  for 
Tuesdays  at  8:30  P.M., 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


THE  originally-scheduled  "Paris"  program  on  Ed  CBSullivan's  Easter 
Sunday  Show,  March  29,  has  been  changed  to  one  that  will  feature 
Richard  Boone,  Shelley  Winters,  Mischa  Elman,  Wayne  &  Schuster, 
Luise  Rainer,  Dolores  Wilson,  Carol  Heiss  &  Dick  Button,  Jaye  P.  Mor- 
gan, Connee  Francis,  the  Bizzarre  Brothers  and  filmed  sequences  from 
"Diary  of  Anne  Frank"  and  first  day  "rushes"  on  "Anatomy  of  Murder," 
starring  James  Stewart.  .  .  .  Because  Producer  Jerry  Wald  believes  in 
following  up  successful  projects  in  kind,  (five  emcees  proved  highlv  effi- 
cient last  year),  the  NBCast  of  the  forthcoming  "Oscar"  Awards  TV 
ceremonies  on  Monday,  April  6  (10:30  P.M. -12: 15  A.M.)  will  feature 
stints  by  Bob  Hope,  Jerry  Lewis,  Sir  Laurence  Olivier,  David  Niven 
and  Mort  Sahl. 

ft      ft  ft 

Newark's  contribution  to  the  rich  "Baritone  Derby"  is  smooth-voiced 
Valentino,  who  bows  into  the  Black- Wax  World  with  a  couple  of  ballads 
titled  "Where  Can  You  Be?  and  "Music  Sets  Me  Free"  which  sound  like 
a  cinch  to  zoom  the  youngster  to  the  top  of  the 
jjMtfSfe*         heap.  .  .  .  Walt  Framer's  "For  Love  Or  Money," 
* '  *         audience-participation  quizzer  which  was  CBSeen 

^      1         for  six  months  last  season,  will  be  TViewed  in  Eng- 
|  land  on  a  once  a  week  (night-time)  sked  starting 

^  June  fi.  .  .  .  Eddy  Manson  will  handle  the  musical 

chores    for    the    forthcoming   CBS   telefilm  series. 

• '  "Wonderful  World  of  Little  Julius,"  created  by  Cy 

jBMi^|BB^      Howard  and  featuring  Gregory  Ratoff,  Sam  Levene 
M  ^jfljB     and  Eddie  Hodges.  .  .  .  Office  of  Civil  6c  Defense 
Mobilization  is  seeking  a  writer  with  documentary 
film  experience  to  write  and  produce  special  films 
Valentino  for  that  office;  operating  from  Battle  Creek;  Mich_ 

.  .  .  Sheldon  Reynolds  returning  from  Berlin  shortly  with  pilot  of  a  new 
teleseries,  "Appointment  With  Fear,"  co-starring  John  Dehner  and 
Italian  flicker  star  Gianna  Maria  Canale. 


Produced  by  DINO  DELAURENTIIS 

M3A- Screenplay  by  Louis  Peterson  6  Alberto  Lattuada- Based  on  a  novel  by  Alexander  Pushkin,; 


"a  breath-taking 
Beautiful 
spectacle!" 

—Louella  Parsons 


echnirama- 


Executive  Producer  William  Sackheim  Producer  William  Froug  Director  Jack  Smight  Teleptay  by  Alfred  Brenner  t 
Ken  Hughes  Produced  by  Screen  Gems/  Personal  Management  Red  Doff  Public  Relations  ClearyStrauss  6  Irwin 


85,  NO.  52 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  MARCH  19,  1959 


TEN  CENTS 


nfair' 

hio  Censor 
ills  Scored 
t  Hearing 

o  Measures  Referred 
3-Man  Subcommittee 


Special  to  THE  DAILY 

OLUMBUS,  O.,  March  18-Two 
which  would  censor  "obscene" 
and  classify  certain  pictures  for 
lit"  audiences  came  under  heavy 
lere  today  in  a  hearing  before  the 
j  •  Senate  Judiciary  Committee. 
Dponents   of  both  measures  in- 
3d  film  industry  representatives, 
[liberties  spokesmen,  minister,  pro- 
*rs  and  housewives.  They  declared 
the  bills  are  of  doubtful  constitu- 
dity,   strike   at   freedom   of  the 
would  have  little  effect  on  curb- 
Ijuvenile   delinquency,  constitute 
limination,  and  would  add  an  un- 
:ax  burden  to  the  industry, 
garly  all  of  the  spokesmen  called 
(Continued  an  page  3) 


!.  Group  Rejects 
ssification  Bill 

Special  to  THE  DAILY 

WAPOLIS,  Md.,  March  18-The 
*e  Judiciary  Committee  today 
'proved  one  film  censorship  bill 
divided  evenly  over  another. 

7  to  5  vote,  the  committee 
d  thumbs  down  on  a  bill  to  per- 
the  state  censor  to  classify  films 
(Continued  on  page  2) 


Close  Fox  Studio 
Within  a  Week 

ere  is  a  good  chance  that  the 
For  the  sale  by  20th  Century-Fox 
i  Beverly  Hills  studio  property 
Villiam  Zeckendorf's  Webb  & 
p  realty  company  will  be  closed 
time  next  week,  principals  in  the 
iations  said  yesterday, 
e  huge  and  immensely  compli- 
deal  has  been  in  negotiation  for 
is  but  the  end  is  in  sight,  it  was 
ollowing  yesterday's  negotiating 
mg.  Sessions  are  expected  to  con- 
daily  until  the  deal  is  closed. 


Howard  Strickling 


Howard  Strickling  Named 
Loew's,  Inc.,  Vice-Pres. 

Howard  Strickling,  director  of  ad- 
vertising and  publicity  for  Loew's 
Inc.,  (MGM)  was  elected  vice-presi- 
dent of  the 
company  at  a 
meeting  of  the 
board  of  direc- 
tors yesterday, 
it  was  announc- 
ed by  president 
Joseph  R.  Vogel. 

Strickling  has 
been  in  charge 
of  MGM's  pro- 
motional activ- 
ities since  Janu- 
ary, 1958.  Pre- 
viously, he  had 
been  director 
of  publicity  at  the  MGM  Studios  in 
Culver  City,  Cal.,  where  he  makes 
his  headquarters  and  where  much  of 
MGM's  promotional  activities  are  cen- 
tered. 


Embassy  Will  Direct 
'Hercules'  Ad-Publicity 

Embassy  Pictures  will  direct  the  ad- 
vertising, publicity  and  exploitation 
of  "Hercules,"  although  sales  and 
physical  distribution  will  be  handled 
by  Warner  Bros.,  Joseph  E.  Levine, 
Embassy  president,  said  yesterday. 

Levine  said  there  have  been  no 
changes  in  the  marketing  and  exploi- 
tation plans  for  the  picture,  which  in- 
clude the  use  of  600  color  prints  and 
(Continued  on  page  3) 


Skouras  Expands  on  Policy  at  Meet 

Fox  Exchange  Heads 
Get  Full  'Autonomy' 

Have  Direct  Responsibility  for  Local 
Ad-Pub  Campaigns  And  Sales  Decisions 

Complete  local  autonomy  throughout  the  38  domestic  and  Canadian  branch 
offices  of  20th  Century-Fox  was  given  to  the  company's  exchange  managers 
yesterday  by  president  Spyros  P.  Skouras  at  the  fourth  and  final  session  of  the 
 company's  sales 

'Anne'  Premiere  Nets 
$10,000  for  AALN 


More  than  $10,000  was  realized  by 
the  American  Association  for  the  Unit- 
ed Nations  as  a  result  of  last  night's 
benefit  premiere  of  George  Stevens' 
"The  Diary  of  Anne  Frank"  at  the 
RKO  Palace.  Headed  by  producer- 
director  Stevens  and  his  leading  lady, 
Millie  Perkins,  a  large  array  of  inter- 
national dignitaries  and  entertainment 
world  celebrities  attended  the  per- 
formance. 

Douglas  Fairbanks,  Jr.,  chairman  of 
(Continued  on  page  2) 


'Ten'  Bookings  Reach 
1600  for  March-April 

Bookings  of  "The  Ten  Command- 
ments" have  increased  in  recent  weeks, 
requiring  Paramount  to  revise  upward 
by  more  than  50  per  cent  the  an- 
nounced number  of  theatres  that  will 
(Continued  on  page  3) 


convention. 

The  sweep- 
i  n  g  "carte 
blanche"  of- 
fered to  the  ex- 
change heads 
gives  them  com- 
plete authority 
to  handle  every 
aspect  of  dis- 
tribution with- 
out supervision 
from  the  home 
office.  Each  man 
will  be  "his  own 

boss,"  Skouras  said,  to  an  extent  rem- 
iniscent of  original  state's  rights 
days,  including  direct  responsibility 
for  the  advertising  and  publicity  cam- 
paigns in  his  area. 

Within  the  manager's  discretion  will 
be  the  right  to  engage  an  advertising 
and  publicity  director  who  will  be  re- 
(Continued  on  page  2) 


Spyros  P.  Skouras 


Urge  Industry  'Appraise'  Conditions 
Causing  Proposal  of  N.  Y.  Censor  Bills 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  March  18.-The  motion  picture  industry  would  do  well 
to  "appraise  the  conditions"  which  caused  the  New  York  Joint  Legislative  Com- 
mittee on  Offensive  and  Obscene  Material  to  propose  censorship  bills  at  this 
session,  an  informed  legislative  source  •  


said  here  today. 

The  observer  reiterated  doubt  that 
the  committee's  bills,  which  would 
classify  films,  license  theatres  and  reg- 
ulate advertising,  will  be  passed  at 
this  session.  The  industry,  he  added, 
should  take  advantage  of  its  "re- 
prieve" and  initiate  steps  to  change 
conditions. 

If  the  Joint  Committee  is  continued, 
it  will  certainly  in  the  next  two 
(Continued  on  page  3) 


Raise.  Felleman  Named 
By  Walter  Reade 

Two  new  appointments  were  an- 
nounced by  Walter  Reade,  Jr.,  pres- 
ident of  Walter  Reade  Theatres  to  fill 
a  newly  created  post  and  a  replace- 
ment position  within  the  theatre  cir- 
cuit operation. 

Paul  Baise,  veteran  of  almost  eleven 
(Continued  on  page  2) 


TO  A  Hails  20th-Fox's 
Sales  Reorganization 

Hope  that  20th  Century-Fox's  sales 
force  reorganization  to  give  branch 
managers  greater  local  autonomy  will 
be  successful  and  adopted  by  other 
film  companies  was  expressed  yester- 
day by  George  G.  Kerasotes,  president 
of  Theatre  Owners  of  America.  He 
hailed  die  Fox  announcement  of 
strengthening  the  authority  of  branch 
managers  as  "a  goal  TOA  and  its 
predecessors,  Motion  Picture  Theatre 
Owners  of  America  and  American 
Theatres  Association  have  long 
sought." 

"We  have  always  felt,"  Kerasotes 
said,  "diat  the  local  branch  manager 
is  in  the  best  position  to  know  just 
what  the  exhibitor  can  do  and  can- 
not do  with  pictures.  Placing  the 
branch  manager  in  a  position  where 
(Continued  on  page  2) 


2 


Motion  Picture  Daily 


Thursday,  March  19,  IS 


PERSONAL 
MENTION 


ERIC  JOHNSTON,  president  of  the 
Motion    Picture    Association  of 
America,  is  in  San  Francisco  follow- 
ing a  visit  to  the  Hollywood  studios. 
• 

Charles  Boasberg,  Warner  Broth- 
ers general  sales  manager,  has  ar- 
rived in  New  York  from  the  Burbank 
studios. 

• 

Richard  Wilson,  director  of  Allied 
Artists'  "Al  Capone,"  will  arrive  here 
today  from  Hollywood. 

• 

Fred    Zinnemann,    director,  left 
here  yesterday  for  Europe  on  the  first 
leg  of  a  trip  around  the  world. 
• 

Herman  Cohen,  American  Interna- 
tional Pictures  producer,  will  leave 
Hollywood  shortly  for  Miami. 

• 

Edward  Susse,  MGM  branch  man- 
ager in  Albany,  N.  Y.,  and  Jack  Mund- 
stuk,  manager  in  Buffalo,  have  re- 
turned to  their  respective  headquar- 
ters from  Oneida,  N.  Y. 

• 

Samuel  Bronston,  producer  of 
"John  Paul  Jones,"  is  in  New  York 
from  Hollywood. 

Yoiingstein  to  Speak 

Max  E.  Youngstein,  United  Artists 
vice  president,  will  be  guest  speaker 
at  the  annual  AMPA  luncheon,  it  was 
announced  by  Robert  L.  Montgomery, 
president  of  the  film  industry  advertis- 
ing organization.  The  luncheon  will 
be  held  on  Tuesday,  April  14,  in  the 
Georgian  Room  of  the  Hotel  Picca- 
dilly. 


NEW  YORK  THEATRES 


I — RADIO  CITY  MUSIC  Hill— , 

Rockefeller  Center  •  Ci  6-4600 

DEBORAH  KERR  •  YUL  BRYNNER 

in  ANATOLE  LITVAK'S  Production  ol 

"THE  JOURNEY" 


N.Y.  'Delinquency'  Bill 
Dies  in  Committee 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  March  18.  -  The 
Assembly  codes  committee  has  killed 
the  McMullen  bill. 

Sponsored  by  the  veteran  Brooklyn 
legislator,  the  measure  amended  the 
penal  law  by  making  it  a  misde- 
meanor for  a  person  in  control  of  a 
place  of  business  or  premises  "open 
to  the  public  where  children  con- 
gregate, remain  or  loiter,"  to  "know- 
ingly or  willfully"  permit  a  child, 
under  16,  unless  accompanied  by  a 
parent,  guardian  or  other  authorized 
adult,  to  "congregate,  remain  or  loiter 
on  such  premises  so  as  to  contribute 
to  delinquency  or  neglect  of  such 
child." 

Charity  Shows  Exempted 

The  measure  exempted  "theatrical 
performances,  kinetoscopes,  moving 
picture  exhibitions  or  other  entertain- 
ment given  under  the  auspices  of,  or 
for  the  benefit  of,  any  school,  church, 
educational  or  religious  institution." 

Described  as  a  proposal  to  combat 
juvenile  delinquency,  the  bill  had 
been  defeated  by  the  codes  committee 
in  1957  and  1958. 

Baise,  Felleman 

( Continued  from  page  1 ) 
years  with  the  Reade  organization,  has 
been  promoted  to  the  new  post  of  di- 
rector of  specialized  theatre  operations. 
Baise  has  been  in  charge  of  the 
company\s  advertising  and  publicity 
for  the  past  several  years  and  is  being 
promoted  to  his  new  position.  Included 
in  his  new  duties  will  be  the  handling 
of  the  company's  art  cinema  engage- 
ments and  other  specialized  attrac- 
tions being  planned  by  the  company. 

Joining  the  Reade  organization  to 
assume  the  advertising  and  publicity 
duties  is  Charles  T.  Felleman.  Felle- 
man comes  to  the  company  with  over 
15  years  of  experience  with  the  ex- 
ploitation department  of  M-G-M, 
where  in  addition  to  being  the  field 
press  representative,  he  also  handled 
direct  liaison  between  M-G-M  and 
the  Walter  Reade  organization  as  well 
as  other  New  Jersey  exhibitors. 


;Anne'  Premiere 

(Continued  from  page  1) 
the  AAUN's  benefit  committee  and 
host  for  the  affair,  interviewed  each 
of  the  stars,  including  Miss  Perkins, 
Shelley  Winters,  Ed  Wynn,  Gusti  Hu- 
ber  and  Lou  Jacobi  in  front  of  the 
theatre. 

In  addition,  news  teams  from  each 
of  the  three  major  radio-television  net- 
works-CBS, NBC  and  ABC-station 
VVNEW,  the  Voice  of  America  and 
the  Armed  Forces  Radio  Service  in- 
troduced each  of  the  stars  and  U.N. 
luminaries  headed  by  Dr.  Ralph 
Bunche  and  Andrew  Cordier,  Under- 
Secretaries  of  the  U.N. 


Fox  Exchanges 


( Continued  from  page  1 ) 
sponsible  only  to  him  for  campaigns 
in  the  territory.  This  will  result  in 
the  largest  field  advertising  and  ex- 
ploitation force  in  the  industry,  Skou- 
ras  declared. 

Skouras  told  the  men  that  each 
one  of  them  was  now  "on  his  own" 
and  empowered  to  make  any  and  all 
decisions  on  sales  and  contracts.  The 
exchange  heads  hailed  the  "emanci- 
pation of  the  sales  force"  and  said  it 
would  enable  them  to  give  greater 
service  to  exhibition. 

Will  Control  Local  Release 

Skouras  also  told  the  men  that  it 
would  be  their  decision  as  to  when 
films  would  be  released  locally,  and 
charged  them  with  the  responsibility 
of  determining  when  a  picture  had 
been  properly  sold  to  the  public  be- 
fore making  it  available  to  reach  the 
largest  possible  audience.  He  fore- 
saw an  era  of  unparalleled  "salesman- 
ship and  showmanship"  under  this 
new  set-up. 

Skouras'  implementation  and  expan- 
sion of  the  policy  of  autonomy  out- 
lined by  general  sales  manager  Alex 
Harrison  last  week  was  greeted  en- 
thusiastically by  the  convention. 

Vice-president  Charles  Einfeld  en- 
couraged the  expanded  promotion 
plans  "and  foresaw  a  greater  surge  in 
national  advertising,  publicity  and  ex- 
ploitation. 

George  Skouras  Also  Heard 

The  concluding  sessions  yesterday 
were  addressed  by  George  Skouras, 
president  of  Magna  Theatres,  and  his 
staff,  distributors  of  "South  Pacific" 
in  Todd-AO  which  20th  Century-Fox 
will  eventually  offer  in  CinemaScope, 
and  Einfeld,  who  offered  a  detailed 
advertising  and  publicity  survey  on 
the  company's  forthcoming  important 
attractions. 


TOA  Hails  Fox 

(Continued  from  page  1) 
he  can  meet  these  problems  with  the 
necessary  autonomy  of  action  could 
be  a  tremendous  step  forward  in  dis- 
tributor-exhibitor relations." 

Kerasotes  said  the  change  would 
be  watched  with  interest  by  TOA,  and 
that  TOA  would  urge  its  members  to 
cooperate  with  Fox.  The  change  was 
announced  recently  by  Alex  Harrison, 
general  sales  manager  for  20th  Cen- 
tury-Fox. 

Big  Gross  for  'Life' 

CHICAGO,  March  18-Universal's 
"Imitation  of  Life"  grossed  $8100  on 
the  first  day  of  its  world  premiere  en- 
gagement at  the  Roosevelt  Theatre 
here,  which  was  described  as  the  best 
opening  day  business  of  any  Universal 
film  to  play  the  house  in  its  38-year 
history. 


Promote  Radio  Station 
On  Theatre  Screens 

Special  to  THE  DAILY 

PHILADELPHIA,  March  18.  - 
an  unusual  promotion  a  local  ri 
station  is  turning  to  motion  pict 
to  help   stimulate   its  listening 
dience.  WCAU,  local  CBS  station, 
prepared  a  35mm  film  trailer  to 
toll  the  attractiveness  of  the  stati  j 
local  and  network  programming.  I 
trailer   features   the    station   per  I 
alities. 

The  radio  trailer  will  be  scretii; 
130  times  weekly  in  10  neighborli  >t 
and  area  theatres,  half  of  them  dr  J 
ins.  It  is  estimated  by  the  stair 
that  118,130  persons  weekly  wil 
seeing  the  radio  trailer  which  wil  it 
shown  over  a  13-week  period  foi  I 
estimated    1,535,690  persons. 


Maryland Bi 


( Continued  from  page  1 ) 
as  objectionable  or  unobjectior 
for  minors.  This  action  is  a  revers 
the  committee's  7  to  4  approval  o 
bill  last  week.  The  House  of  Dele] 
had  earlier  rejected  the  bill. 

The  Senate  group  split  6  to  6 
House-passed  bill  to  increase  the  < 
inal  penalties  for  showing  obs 
films  in  the  state. 

Both  bills  will  be  reported  tc 
Senate  tomorrow,  with  a  Senate 
possible  later  in  the  day  or  po.1! 
put  off  until  next  week.  Meanv 
the  last  day  for  introducing  new 
was  passed  yesterday  without  thi 
pearance  of  any  new  censorship 
This  means  the  Senate  votes  or 
two  bills  will  finish  the  film  ce 
ship  fight  for  this  year  in  Maryy 


The 
finest 
carbons 

ever 
made.. 

NLxtiona 

TRADE-MARK 

PROJECTOI 
CARBONS 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman, 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllvwood  7-2145;  Washington,  J.  A.  Otten.  National  Press  Club 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  "Burnup,  Editor;  William  Pay.  News  Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Ro 
Center,  New  York  20,  Telephone  Circle  7-3100.  (  able  address:  "Quigpubco.  New  York."  Martin  Quigley.  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan.  Vi 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Ouiglcy  Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  time; 
is  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Dailv:  Motion  Picture  Almanac,  Television  Almanac.  Fame.  Entered  a: 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copi. 


sdav,  March  19,  1959 


Motion  Picture  Daily 


Eonfirm  Tamarin  As 
jPorgy'  Publicity  Head 

I  The  appointment  of  Alfred  H.  Ta- 
llin to  head  the  special  publicity 
■tfit  handhng  Samuel  Goldvvyn's 
'i  fporgy  and  Bess"  was  confirmed  yes- 
f  Iday  by  Paul  Lazarus,  Jr.,  vice-pres- 
llent  of  Columbia  Pictures,  distributor 
Hif  the  picture. 

» t  Tamarin  until  recently  was  vice- 
icjresident  of  United  Artists'  music 
I  lid  records  division  and  before  that 
itji'ras  assistant  advertising-publicity  di- 
rctor.  He  had  road  show  experience 
etj  jith  the  Theatre  Guild's  press  depart- 
ment for  "Oklahoma"  and  "Carousel" 
Wad  also  was  associated  with  the  road- 
ttiowine  of  the  film,  "Henry  V"  for 


Records  Starting 
Recording  of  'Porgy' 


From  THE  DAILY  Bureau 

HOLLYWOOD,  March  18.  -  Re- 
i>rding  of  the  "Porgy  and  Bess" 
ereophonic  album  from  the  sound 
lack  of  the  Samuel  Goldwyn  motion 
jcture  production  begins  tomorrow, 
ith  personnel  of  Goldwyn  and  Co- 
mbia  Records  collaborating  on  the 
roject. 

Columbia  Records  out-bid  all  other 
umpanies  to  obtain  exclusive  rights 

the  "Porgy  and  Bess"  sound  track, 
ablication  of  the  album  with  the 
[11  two-and-one-half  hour  score  of 
e  George  Gershwin  folk  opera  is 
Iheduled  for  mid-May.  The  film  is 
theduled  to  premiere  in  New  York 

mid-June. 


'aramount  to  Close 
Ixchange  in  Memphis 

Special  to  THE  DAILY 

t  MEMPHIS,  March  18-Paramount 
ill  close  its  Memphis  exchange  Fri- 
ly,  April  3.  All  booking  and  general 
jsiness  will  be  handled  out  of  New 
deans.  Howard  Nicholson,  branch 
anager,  will  continue  to  handle  sales 
Memphis,  and  inspection  and  ship- 
ng  films  will  still  be  carried  out  here, 
iramount  will  give  up  its  present 
fice  and  seek  smaller  quarters. 

|PG,  WB  to  Meet 

The  Screen  Publicists  Guild  said 
sterday  it  will  postpone  taking  any 
iction"  against  20th  Century-Fox 
id  Warner  Bros,  in  its  wage  dis- 
ites  with  those  companies  pending 
rther  talks  between  both  sides  in 
nich  they  will  be  joined  by  Com- 
issioner  J.  R.  Mandelbaum  of  the 
sderal  Mediation  and  Conciliation 
ice.  Mandelbaum  intervened  yes- 
rday  and  a  meeting  is  to  be  held 
Warners  this  morning. 

A  Spanish  Deal 

Allied  Artists  International  Corp. 
s  concluded  a  long  term  agreement 
r  the  distribution  of  Allied  Artists 
oduct  in  Spain  by  Radio  Films, 
AE.  of  Barcelona,  Norton  V. 
tchey,  president  of  AA  Internation- 

announced.  The  new  pact,  which 
is  negotiated  for  AA  International 

Ken  Murray,  European  represents - 
e,  goes  into  effect  immediately. 


REVIEW: 

Green  Mansions 

Grainger — M-G-M — CinemaScope 


The  names  of  Audrey  Hepburn  and  Anthony  Perkins  and  an  unusual 
love  affair  in  an  exotic  setting  are  the  principal  assets  with  which  ex- 
hibitors have  to  work  in  exploiting  M-G-M's  "Green  Mansions."  That 
and  some  eve-filling  scenery  filmed  on  location  in  Venezuela,  Colombia 
and  British  Guiana. 

Also  to  be  considered  in  promoting  this  film  is  the  source  of  the  script 
—the  famed  novel  by  W.  H.  Hudson.  Over  the  years  since  it  was  written 
in  1904  it  has  been  hailed  by  some  readers  and  critics  as  a  classic 
romance,  beautiful  and  rare,  while  others  have  found  it  too  fanciful  and 
unreal.  Reaction  to  the  film  is  certain  to  be  the  same.  Romantic-minded 
patrons  will  likely  be  susceptible  to  the  odd  spell  of  the  story;  while 
the  more  realistically-inclined  will  stay  aloof. 

But  nobody  can  truthfullv  complain  that  Dorothy  Kingsley  in  her  screen- 
play has  not  been  faithful  to  the  Hudson  original  in  its  external  details. 
This  is  still  the  tale  of  Rima,  the  "bird  girl,"  a  strange  creature  who  lives 
in  an  isolated  forest  primeval  in  the  midst  of  the  Venezuelan  jungle  with 
her  guardian,  an  old  man  she  calls  "grandfather."  They  are  discovered 
there,  by  Abel,  the  youth  who  has  fled  Caracas  as  a  political  refugee. 
He  falls  madly  in  love  with  Rima  who  is  not  able  to  return  his  affection 
until  she  has  made  a  long  pilgrimage  to  the  land  of  her  dead  mother's 
ancestors  in  an  attempt  to  find  her  relatives  and  a  "link  to  the  past." 
This  journey,  in  which  she  is  accompanied  by  Abel  and  the  old  man, 
ends  with  the  discovery  that  her  mother's  people  were  wiped  out  long 
ago.  But  before  Rima  and  Abel  can  find  happiness,  she  is  killed  by  hostile 
savages  who  think  she  is  a  demon.  Her  spirit  returns  to  comfort  Abel 
at  the  end. 

In  directing  the  picture  Mel  Ferrer  has  deliberately  set  a  slow  pace 
and  taken  his  time  to  develop  the  atmosphere  of  the  lush  jungle  paradise 
in  which  Rima  lives,  and  to  work  out  the  awakening  of  his  heroine  to 
love.  This  pace  is  then  punctuated  with  a  few  action  scenes— an  Indian 
ceremonial  dance,  a  chase  through  the  jungle,  a  fight  to  the  death  with 
knives  in  a  mountain  pool,  and  the  trapping  of  the  heroine  in  a  tree  to 
which  the  Indians  set  fire. 

The  role  of  Rima  is  a  most  challenging  one  for  an  actress.  She  is 
described  in  Hudson's  book  as  beautiful  beyond  words;  light-footed 
as  a  deer;  and  she  does  such  weird  things  as  communing  with  the  spirit 
of  her  dead  mother  out  loud.  She  is  truly  a  fantastic  creature  from  an- 
other world,  and  Miss  Hepburn  is  at  her  best  in  suggesting  this  ethereal 
quality.  With  her  big  brown  eyes  and  flowing  tresses  she  is  Hudson's 
heroine  to  the  life,  except  for  her  height  (Rima  was  under  five  feet  tall). 
Perkins  makes  a  stalwart  hero,  and  Lee  J.  Cobb  plays  the  girl's  guardian 
made  un  in  a  fuzzy  white  wig  and  beard.  Sessue  Hayakawa  looks  grim 
and  grumbles  in  an  Indian  dialect  as  the  head  of  the  hostile  tribe,  and 
Henry  Silva  is  his  treacherous  son. 

The  scenery,  which  is  photographed  in  CinemaScope  and  Metrocolor, 
must  also  be  considered  a  star  of  this  Edmund  Grainger  production. 
Especially  beautiful  is  the  jungle  paradise  in  which  Rima  lives;  it  is 
also  inhabited  by  some  fascinating  flora  and  fauna. 
Running  time,  104  minutes.  General  classification.  Release,  in  April. 

Richard  Gertner 


Pat  McGee  Seeking 
Councilman  Post 

Special  to  THE  DAILY 

DENVER,  March  18-Pat  McGee, 
owner  of  the  Tower  Theatre  here,  has 
announced  he  is  a  candidate  for  the 
post  of  City  Councilman  in  District 
Five.  McGee  will  be  the  fifth  candi- 
date in  the  district  to  seek  the  post. 

McGee  was  district  manager  for 
Cooper  Foundation  Theatres  for  eight 
years  prior  to  opening  the  Tower  in 
1949.  He  has  served  in  many  execu- 
tive posts  in  the  motion  picture  indus- 
try and  is  currently  president  of  the 
Rocky  Mountain  Council  of  Motion 
Picture  Organizations. 


Ohio  Censor  Bills 

( Continued  from  page  1 ) 
Ohio's  present  anti-obscenity  statutes 
the  "American  way"  of  dealing  with 
"objectionable  films." 

The  hearing  today  was  the  final  one 
to  be  held  on  the  bills.  They  were 
then  referred  to  a  subcommittee  of 
the  Senate  Judiciary  Committee. 

Industry  spokesmen  included  Joe 
Alexander,  RKO  Theatres'  division 
manager;  Frank  Murphy,  Loew's 
Theatres  division  manager;  John  Har- 
lor  and  Harry  Wright,  attorneys  rep- 
resenting the  Motion  Picture  Associa- 
tion; Louis  Sher,  president  of  Art  The- 
atre Guild;  and  Ed  McGlone,  RKO. 


Censor  Bills 


( Continued  from  page  1 ) 
months  look  into  what  happens  in  the 
industry,  it  was  pointed  out.  A  res- 
olution to  continue  the  committee, 
carrying  an  appropriation  of  $20,000, 
has  already  been  introduced. 

Asserting  the  industry  possesses  the 
intelligence  and  the  leadership  to 
make  a  proper  appraisal  of  the  prob- 
lems faced  and  to  arrive  at  their  solu- 
tion, the  legislative  source  opined 
that  "much  of  the  present  situation 
is  the  result  of  economics— the  fight, 
with  its  back  against  the  wall,  to  sur- 
vive." This  has  led  to  some  distortion 
of  emphasis,  "but,  practically,  you 
cannot  expect  the  industry  to  make 
pictures  of  scenes  in  valleys." 

Sees  Industry  Alerted' 

The  source  thought  the  industry 
had  been  "alerted"  as  to  dangers  in 
content  and  advertising. 

The  Joint  Committee,  established 
in  1949  to  study  comic  books,  and 
renamed  in  1955  (with  the  field  of 
study  extended  to  include  motion  pic- 
tures, television  and  radio),  is  expected 
to  file  a  statement,  if  not  a  full  report, 
next  week.  It  has  until  March  31  to 
make  a  report. 

Embassy  to  Direct 

( Continued  from  page  1 ) 
day-and-date  saturation  bookings.  Sid 
Blumenstock  and  Bill  Doll  will  con- 
tinue to  head  up  the  advertising,  pub- 
licity and  exploitation  for  the  picture, 
combined  with  the  Warner  forces  in 
New  York  and  on  the  Coast. 

First  Time,'  Says  Boasberg 

Charles  Boasberg,  Warner  general 
sales  manager,  said:  "To  my  knowl- 
edge, this  is  the  first  time  a  major  com- 
pany has  accepted  a  deal  whereby  an 
independent  company  supplies  a  pre- 
pared package  of  promotion,  advertis- 
ing and  prints  for  handling  by  the 
major  company.  This  industry  can  use 
more  Joe  Levines  with  his  drive,  spark 
and  fresh  thinking." 


'Ten'  Bookings 

( Continued  from  page  1 ) 
play  the  film  during  the  nine-week 
March-April  period. 

A  total  of  1,600  rather  than  the  pre- 
viously announced  1,000  theatres  will 
have  booked  the  picture  in  the  pe- 
riod, according  to  Edward  G.  Chum- 
ley,  Paramount's  domestic  sales  man- 
ager for  "The  Ten  Commandments." 

Wilcoxon  for  'Honor9 

HOLLYWOOD,  March  lS.-Henry 
Wilcoxon  has  been  named  producer 
of  "On  My  Honor,"  based  on  the 
life  of  Lord  Baden-Powell  and  the 
world  scouting  movement,  it  is  an- 
nounced by  Cecilia  DeMille  Harper, 
president  of  Motion  Picture  Asso- 
ciates. Wilcoxon  continues  to  head- 
quarter in  the  Motion  Picture  Asso- 
ciates' offices  at  the  Paramount  stu- 
dio. 

"On  My  Honor"  is  the  project  on 
which  Cecil  B.  DeMille  had  been 
working  since  last  fall  with  Wilcoxon 
as  his  associate  producer. 


IMITATION  01 
TO  THE  TOP  II 

DAVE  WALIERSTEIN,  Pr«id«.  .1 M*-  °»<  "««  ^ 

"IF  IMITATION  OF  LIFE'  HAD  OPENED  AT 
PRESENT  LENTEN  SEASON,  IT  PROBABLY 
OPENING  OF  'THE  DEFIANT  ONES'  LAST  ft 
RECORD  AT  THE  ROOSEVELT  THEATRE  BY 
OF  'IMITATION  OF  LIFE'  WAS  ONLY  A  FEI 
WE  ARE  LOOKING  FOR  A  RECORD  OPENIf 
THE  KIND  OF  MOTION  PICTURE  WHICH  l| 
SUCCESSFUL  AND  IS  A  CREDIT  TO  UNIVj 


LIFE'  SMASHES 
FIRST  OPENING! 

HER  TIME  OF  THE  YEAR  EXCEPT  THE 

HAVE  TOPPED  EVEN  THE  SENSATIONAL 
(  WHICH  WENT  ON  TO  TOP  EVERY  PREVIOUS 
I  THAN  27°/o.  AS  IT  WAS  THE  OPENING  DAY 

jRED  DOLLARS  SHORT  OF  THAT  OPENING. 
,iK  WITH  'IMITATION  OF  LIFE'.  IT  IS 
|!DE  OUR  INDUSTRY  GREAT  AND 

AND  TO  THE  INDUSTRY." 


GEORGE  STEVENS'  "THE  DIARY  OF  ANNE  FRAN 


FOR  MORE  than  two  years,  ever  since  George 
Stevens,  director  of  such  monumental  screen 
achievements  as  "A  Place  in  the  Sun,"  "Shane" 
and  "Giant,"  announced  he  would  produce  and 
direct  the  internationally  celebrated  "The  Dirtry  of 
Anne  Frank"  for  20th  Century-Fox  release,  a  cam- 
paign of  outstanding  size  and  vigor  has  been  going 
on.  On  the  last  two  evenings  at  the  RKO  Palace 
Theatre,  this  campaign  reached  its  height  with  the 
gala  world  premiere  of  "The  Diary  of  Anna  Frank." 
With  Stevens,  his  personally  selected  choice  for  the 
star,  Millie  Perkins  and  supporting  players  Ed 
Wynn,  Gusti  Huber,  Lou  Jacobi  and  Shelley  Win- 
ters in  attendance,  in  addition  to  entertainment 
world  celebrities,  motion  picture  industry  digni- 
taries and  an  international  celebrity  list,  the  pre- 
mieres were  memorable  ones.  On  Tuesday  evening, 
a  formal,  invitational  premiere  was  held  and  last 
night  a  benefit  for  The  American  Association  for  the 
United  Nations  took  place. 


On  both  nights  thousands  of  spectators  gathered  in  the  Times  Square  area  to 
the  arriving  throngs.  Police  were  forced  to  barricade  the  theatre  entrance  while 
fortunate  enough  to  capture  choice  spots  near  the  theatre  caught  sight  of  entertaii 
world  celebrities  and  international  figures. 


Douglas  Fairbanks,  Jr.,  co-chairman  of  the  benefit  committee  for  the  Twentieth  Century-Fox  sales  officials  in  attendance  represented  th< 

Americ  n  Association  for  the  United  Nations?  greets  co-chairman  Mrs.  force's  top  brass.  From  left  to  right:  Mr.  and  Mrs.  C.  Glenn  Norri' 

O^den  R.  Reid  and  her  husband,  newly  appointed  Ambassador  to  Israel.  and  Mrs.  Martin  Moskowitz  and  20th  general  sales  manager  Alex  Ha 

Mr.  Fairbanks  also  acted  as  host  for  the  proceedings  and  spoke  to  the  The  sales  executives  have  just  completed  four  days  of  the  first  corpoi 

crowd  outside  the  theatre  via  a  loud  speaker  hookup.  wide  sales  meetings  in  four  years. 


Producer-director  George  Stevens,  left,  meets  RKO  Theatres  president  Among  the  many  celebrities  at  the  "Anne  Frank"  gala  was  one  of 

Sol  A.  Schwartz,  center,  and  Harry  Mandel,  assistant  to  Mr.  Schwartz.  ica's  top  entertainers,  Harry  Belafonte,  and  his  wife.  Enthusiast 

Both  RKO  officials  were  beaming  over  exciting  news  that  "Anne  Frank"  lookers  greeted  the  Belafontes  with  cheers  as  they  did  all  of  the  t 

in  its  reserved-seat  engagement  is  selling  tickets  six  months  in  advance.  ing  notables. 


(AILED  AT  SPECTACULAR  DUAL  PREMIERES! 


-ge  Stevens  and  20th  vice-president  Charles  Einfeld  greet  noted  motion 
ire  director  Frank  Capra  and  his  wife.  Einfeld  directed  the  more  than  two- 
campaign  on  "Anne  Frank"  which  has  been  the  talk  of  the  motion  picture 
,  stry.  The  top  three  radio  and  television  networks  gave  complete  coverage. 

lei/ 


Lovely  Academy  Award  winner  Joanne  Woodward,  star  of  Jerry 
Wald's  "The  Sound  and  the  Fury,"  talks  to  radio  commentator  Fred- 
die Robbins,  while  20th  Century-Fox  president  Spyros  P.  Skouras 
listens,  approvingly. 


ray  Silverstone,  president  of  20th  Century- 
International  Corp.,  and  his  wife  talk  with 
♦thy     Kilgallen,     well-known  Broadway 
1/iinist  and  hostess  of  the  Tuesday  evening 

B  f ere- 


Star  Millie  Perkins  and  George  Stevens,  Jr., 
associate  producer  on  "Anne  Frank,"  pose 
for  photographers  in  the  Palace  lobby.  Millie 
was  hailed  as  a  new  star  in  her  first  motion 
picture  appearance. 


Famous  entertainers  Gene  Raymond  and 
Jeanette  MacDonald  also  attended  the  "Anne 
Frank"  debut.  Film  critics  were  ecstatic  over 
"Anne  Frank,"  more  than  one  using  the  words 
"magnificent"  and  "masterpiece." 


fcVynn,  who  46  years  ago  opened  the  Pal- 
Theatre  in  a  vaudeville  act,  returns  to 
-   'scene  with  critical  acclaim  for  his  sup- 
ng  role  in  "Anne  Frank." 


Shelley  Winters,  another  of  the  supporting 
stars  in  the  Stevens  epic,  attended  the  event 
accompanied  by  popular  screen  actor  Robert 
Ryan. 


Royalty  comes  to  the  Palace  in  the  person 
of  Prince  Aly  Khan.  The  prince  was  one  of 
many  international  dignitaries  present  at  the 
premiere. 


Here's  that  Happy  FULL-LEHGTH  Feature 


d  every  one  a  smasl 


PPY  MUSIC 


BOXOFFICE! 


The  zingiest, swingiest  songs 


NTA  PICTURES 


ated  fun  for  everyone 


BSB 


MOTION  PICTURE 

DAILY 


IL.  85,  NO.  53 


NEW  YORK,  U.S.A.,  FRIDAY,  MARCH  20,  1959 


TEN  CENTS 


jrirfs  Delay 

oviet  Chooses 
inal  4  Films 
U.S.  Pact 


jvnpletes  Selection  of 
Finalizes  Deal 

By  J.  A.  OTTEN 

W  ASHINGTON,  March  19.  -  The 
iet  Union  has  chosen  the  final  four 
gf);!.  films  it  wants  under  the  Soviet- 
erican  film  agreement,  the  State 
jartment  announced  today, 
the  Soviets  chose  MGM's  "Rhap- 
l,"  20th  Centurv-Fox's  "Beneath 
:  12-Mile  Reef,"  'Columbia's  "The 
ienth  Voyage  of  Sinbad,"  and  Uni- 
Sal's  "Man  of  a  Thousand  Faces." 
("his  completes  the  total  of  10  films 
|e  purchased  from  American  film 
panies  by  Russia  under  the  agree- 
bt.  Previously  Russia  had  selected 
six  films:  "Lili"  and  "The  Great 
of  MGM,  Paramount's  "Ro- 
Holiday,"  United  Artists' 
20th-Fox's  "Oklahoma,"  and 
ler  Brothers'  "The  Old  Man  and 
.  (Sea." 

Jhe  U.S.  selected  the  seven  Rus- 
( Continued  on  page  6 ) 

arks,  Kornblith  in 
»w  Co/,  /nf'f  Posts 

.  number  of  important  changes  in 
B  nbia  Pictures  International's  Lat- 
Imerican  organization  have  been 
jounced  by  president  Lacy  YV.  Kast- 

(larry  Prosdocimi  has  resigned 
(Continued  on  page  4) 

♦ach,  Jr.,  Quits  Posts 
ith  Scranton  Corp. 

filial  Roach,  Jr.,  yesterday  resigned 
litirman  and  director  of  the  Scran- 
Corp.,  subsidiary  of  the  F.  L. 
bs  Co.,  as  receivers  for  Jacobs 
Dinted  by  the  New  York  Federal 
rt  prepared  to  contest  the  naming 
wo  receivers  for  the  Jacobs  Co. 
j^Jji  Federal  Court  in  Michigan.  The 
Hj     (Continued  on  page  5) 

1 

■VISION  TODAY— page  6 


WESTERN  UNIONS 

TELEGRAM 


JOSEPH  E.  LEV  I NE 
EMBASSY  PICTURES  CORP. 
1270  SIXTH  AVENUE 
NEW  YORK 

"HERCULES"  STANDS  FOR  TREMENDOUS 
STRENGTH  AND  THAT'S  WHAT  YOUR 
PRESENTATION  "HERCULES"  PROMISES 
OUR  B0X0FFICES  STOP  CONGRATULATIONS 
FOR  BRINGING  IT  TO  US  BACKED  WITH 
YOUR  UNIQUE  BRAND  OF  EXPLOSIVE 
SHOWMANSH I  P. 

SAMUEL  ROSEN.  EXECUTIVE  VICE-PRESIDENT 
STANLEY  WARNER  THEATRES 


Get  In  On  The  Coast-to-Coast  K.O.  Coming  In  July! 

To  be  released  nationally  by  WARNER  BROS.    (Adv1 , 


Selling  of  High-Priced 
Concessions  Explored 

By  WARREN  G.  HARRIS 

New  ideas  in  merchandising  con- 
cessions at  both  indoor  and  drive-in 
theatres  were  thoroughly  explored  at 
the  all-day  Eastern  regional  conces- 
sions conference  sponsored  by  the  Na- 
tional Association  of  Concessionaires 
here  yesterday  at  the  Park-Sheraton 
Hotel. 

Attendance  was  exceptionally  good 
at  the  affair,  with  over  200  theatre 
and  concession  men  on  hand.  Special 
attention  was  given  to  methods  of 
selling  higher-priced  concessions  items 
and  novelties,  as  well  as  merchandis- 
( Continued  on  page  4) 


'Hercules'  Is  All-Time 
Grosser  in  Italy 

"Hercules,"  Italian  film  spectacle  to 
be  distributed  in  the  U.S.  this  sum- 
mer by  Embassy  Pictures  via  Warner 
Bros.,  has  already  grossed  about  $1,- 
500,000  in  Italy  and  environs,  ac- 
cording to  Lionello  Santi,  president 
of  Galatea  Films,  which  produced  the 
picture  in  Rome. 

Santi  said  in  an  interview  at  Em- 
bassy offices  here  yesterday  that 
"Hercules"  is  one  of  the  all-time  top 
grossers  in  Italy.  A  sequel,  moreover, 
entitled  "Hercules  and  the  Queen  of 
Lydia,"  is  threatening  the  records  set 
by  its  predecessor,  Santi  said,  adding 
(Continued  on  page  4) 


Motion  Picture  Herald  to  Sponsor  Second 
Series  of  Merchandising  Conferences 

A  second  series  of  merchandising  conferences,  sponsored  by  Motion  Picture 
Herald  in  conjunction  with  the  major  producer-distributor  companies,  will  be 
held  in  New  York  April  8  to  11,  inclusive.  Seven  films  will  be  shown,  with 
promotional  campaigns  on  each  to  be  discussed.  There  also  will  be  a  general 
round  table  conference  on  advertising  and  promotion. 

Companies  participating  will  be  Columbia,  M-G-M,  Paramount,  20th-Fox, 
United  Artists,  Universal  and  Warners.  Exhibitors  interested  in  further  details 
should  write  the  Editor,  Motion  Picture  Herald,  1270  Sixth  Avenue,  New 
York,  20,  N.Y. 


On  All  Fronts 

Trade  Practice 
Relief  Moves 
Now  Stalled 


Hansen  Resignation  Is 
One  Important  Factor 

Organized  exhibitor  moves  to  ob- 
tain trade  practice  and  operational 
remedies  of  many  kinds  from  official 
Washington  are  stalled  on  all  fronts 
for  the  immediate  future. 

The  American  Congress  of  Exhibi- 
tors, which  has  been  anxious  to  confer 
with  Assistant  U.  S.  Attorney  General 
Victor  R.  Hansen,  in  charge  of  the 
anti-trust  division,  on  possibilities  of 
obtaining  decree  changes  or  other 
official  sanction  for  a  variety  of  moves 
regarded  as  vital  to  recovery  and 
future  operations  of  theatres,  finds 
itself  stymied  by  Hansen's  imminent 
resignation  from  the  post  and  by  un- 
certainty over  his  successor  as  head 
of  the  anti-trust  division. 

Reportedly,  Hansen  is  understand- 
ably reluctant  to  commit  himself  to 
the  exhibitors  or  others  on  policies 
having  application  to  the  future,  on 
(Continued  on  page  2) 


New  Bill  Introduced 
For  Admission  Tax  Aid 

From  THE  DAILY  Bureau 

WASHINGTON,  March  19.  -  Sen- 
ators Williams  ( D.,  N.  J. )  and  Javits 
( R.,  N.  Y. )  introduced  legislation  call- 
ing for  further  Federal  admissions  tax 
relief  for  theatres  including  five  enter- 
tainment in  their  offering. 

They  would  earmark  the  tax  sav- 
ings, however,  for  a  special  fund  to 
assist  the  expansion  of  five  music  and 
drama. 

Their  legislation  is  somewhat  similar 
(Continued  on  page  2) 

AIP  Plans  10  Features 
With  N.Y.  Financing 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  19.-Amer- 
ican  International  Pictures  is  complet- 
ing arrangements  with  the  Colonial 
Bank  of  New  York  for  the  financing 
of  10  feature  motion  pictures  to  be 
(Continued  on  page  2) 


2 


Motion  Picture  Daily 


Friday,  March  20, 


PERSONAL 
MENTION 


X  X  J.  Frankovich,  vice-president 
1V1 .  of  Columbia  Pictures  Interna- 
tional and  managing  director  in  Great 
Britain  and  Ireland,  arrived  in  New 
York  from  London  yesterday  via 
B.O.A.C. 

• 

Henry  H.  Martin,  Universal  Pic- 
tures general  sales  manager,  will  leave 
here  on  Sunday  for  Miami  in  connec- 
tion with  the  opening  there  of  "Imita- 
tion of  Life." 

• 

Emery  Austin,  of  the  MGM  home 
office  publicity  department,  has  left 
New  York  for  Cleveland  and  Colum- 
bus. 

• 

Herman  M.  Levy,  general  counsel 
of  Theatre  Owners  of  America  and  ex- 
ecutive secretary  of  die  Motion  Picture 
Theatre  Owners  of  Connecticut,  left 
New  York  yesterday  for  a  vacation  at 
St.  Thomas,  Virgina  Islands. 
• 

Monja  Danishewsky,  producer,  re- 
turned to  London  from  New  York 
yesterday  via  B.O.A.C. 

Joe  Miller,  former  Columbia  Pic- 
tures branch  manager  in  Albany,  N.  Y., 
has  returned  there  from  Florida  to 
reopen  the  Menands  Drive-in  The- 
atre, between  Albany  and  Troy. 
• 

Bernie  Youncstein,  United  Artists 
publicist,  is  in  Atlanta  from  New  York. 
• 

John  Sturges,  director,  and  a  pro- 
duction staff  including  William  Dan- 
iels, Addison  Hehr  and  Bobert  Bel- 
yea,  have  returned  to  Hollywood  from 
Ceylon. 

• 

Baoul  Levy,  French  producer,  and 
Henri-Feorges  Clouzot,  director, 
will  arrive  in  New  York  from  Paris  to- 
day for  conferences  with  officials  of 
Columbia  Pictures. 


DRIVE- lllS ! 

i|r  Start  Your  Season  •Right...  £ 
Open  With  Our  Custom  Produced 

FULL  COLOR 


UJELCOmE  BACK 

ill 

NATIONAL  SCREEN  S 

ERVICE  • 

Long  Lines  at  Palace 
Seeking  'Anne'  Tickets 

With  $100,000  already  in  the  box 
office  20th  Century-Fox's  "The  Diary 
of  Anne  Frank"  opened  at  the  RKO 
Palace  theatre  here  yesterday  to  lines 
of  ticket  buyers,  theatre  officials  said. 
The  picture  received  uniformly  ex- 
cellent reviews  from  all  of  the  New 
York  newspaper  critics. 


New  Bill  Filed 


(Continued  from  page  1) 
to  a  bill  already  introduced  in  the 
House  by  Rep.  Thompson  (D.,  N.  J.). 
One  problem  facing  the  legislation  is 
the  fact  that  none  of  the  sponsors  is  a 
member  of  the  Senate  or  House  tax- 
writing  committees. 

The  Williams-Javits  bill  would,  for 
theatres  whose  programs  include  live 
musical  or  dramatic  entertainment  to 
a  "significant"  degree,  exempt  the 
first  $2  of  charges  from  any  Federal 
tax  and  cut  the  tax  to  5  per  cent  on 
the  rest.  At  present,  the  first  $1  is 
tax-free,  and  the  rate  is  10  per  cent 
on  the  rest.  The  bill  would  also  halve 
the  present  20  per  cent  cabaret  tax. 

This  is  similar  to  the  Thompson 
bill.  However,  the  Thompson  bill 
would  make  no  disposition  of  the  tax 
savings,  whereas  the  Williams-Javits 
bill  would  direct  the  President  to  set 
up  a  special  fund  consisting  of  the 
tax  savings,  and  would  provide  a  spe- 
cial board  to  use  the  fund  to  promote 
the  growth  and  expansion  of  live  mu- 
sic and  drama. 

The  bill  would  obviously  apply 
chiefly  to  stage  plays  and  similar  of- 
ferings, but  would  also  apply  to  some 
of  the  larger  motion  picture  theatres 
whose  programs  include  some  live 
entertainment. 


AIP  Plans  Ten 

(Continued  from  page  1) 
made  within  the  next  year,  it  is  an- 
nounced by  James  H.  Nicholson  and 
Samuel  Z.  Arkoff.  Financing  for  an 
additional  14  to  20  films  to  be  filmed 
in  the  next  year  by  AIP  will  be  by 
Pathe  Laboratories,  which  has  been 
a  principal  source  in  past,  Nicholson 
and  Arkoff  said. 

AIP  intends  to  maintain  its  present 
pace  for  24-30  features  annually, 
Nicholson  and  Arkoff  reported. 

The  10  AIP  features,  three  in  color, 
to  be  produced  with  Colonial  Bank 
financing  are  "Diary  of  a  High  School 
Bride,"  "Drag  Bace,"  "The  Haunted 
House  of  Usher"  (in  color  and  based 
on  Edgar  Allan  Poe's  "Fall  of  the 
House  of  Usher"),  "End  of  the  World," 
"World  Without  Women,"  "Bombs 
Away,"  "Blood  Hill,"  "Take  Me  to 
Your  Leader,"  "She"  (in  color  and 
based  on  H.  Bider  Haggard's  novel) 
and  "Eve  arid  the  Dragon"  (in  color). 


Trade  Practice 


( Continued  from  page  1 ) 
which  his  successor  might  be  in  dis- 
agreement. At  the  same  time,  un- 
certainty surroimds  the  choice  of  a 
new  head  of  the  division.  One  possi- 
bility was  reported  to  be  Hansen's 
first  assistant,  Bobert  A.  Bicks,  who, 
however,  is  regarded  as  being  handi- 
capped by  lack  of  experience  in  the 
division,  because  of  his  youth. 

Sol  A.  Schwartz,  chairman  of  the 
ACE  committee  on  government  mat- 
ters, aided  by  Emanuel  Frisch  and 
other  committee  members,  have  been 
gathering  factual  information  on  spe- 
cific exhibitor  circumstances  for  some 
time  preparatory  to  a  meeting  with 
Hansen  and  that  work  is  about  com- 
plete. Should  the  anti-trust  head 
resign,  as  now  expected,  it  is  obvious 
it  might  be  some  time  before  a  meet- 
ing could  be  arranged  widi  an  in- 
doctrinated successor. 

'White  Paper'  Recalled 

The  Allied  States  "white  paper" 
campaign,  which  reached  its  climax 
with  meetings  in  Washington  of  ex- 
hibitors from  the  field  with  their  own 
and  other  key  senators  and  representa- 
tives, in  an  effort  to  lineup  Congres- 
sional support  of  industry  practices  in 
relation  to  the  Paramount  case  de- 
crees, is  specifically  aimed  at  the 
anti-trust  division's  policy  and  inter- 
pretations of  the  decrees. 

That  campaign,  too,  appears  to  be 
marking  time  at  present,  as  the  key 
Congressional  committees  from  which 
action  would  be  most  desired  by 
Allied,  have  agendas  burdened  with 
weightier  and  more  urgent  matters, 
making  a  hearing  on  the  "white 
paper"  charges  uncertain  for  any  time 
in  the  near  future. 


McNabb  Replacing  Lee 
For  Fox  in  Detroit 

Special  to  THE  DAILY 
DETROIT,  March  19.  -  Joseph  J. 
Lee,  who  has  been  with  20th  Cen- 
tury-Fox for  34  years,  is  announcing 
his  retirement  as  branch  manager. 
Succeeding  him  will  be  Robert  C.  Mc- 
Nabb, currently  occupying  a  similar 
post  for  the  company  in  Cincinnati. 

The  exact  date  of  change-over 
has  not  been  given.  Lee  will  prob- 
ably remain  with  Fox  for  some  time 
here  in  an  advisory  capacity. 

R.  P.  Brandt  on  Trip 

Richard  P.  Brandt,  president  of 
Trans-Lux  Distributing  Corp.,  has  left 
here  for  Europe  to  scout  new  feature 
film  properties  for  release  this  year. 
While  abroad,  Brandt's  itinerary  will 
encompass  England,  France  and  Italy. 
In  all  of  these  areas  he  will  negotiate 
television  sales  of  his  "Felix  the  Cat" 
color  cartoon  series  on  behalf  of 
Trans-Lux  Television  Corp.,  which  he 
also  heads. 


TENT  TALI 

Variety  Club  News 


PHILADELPHIA  -  The  Var 
Club's  Ladies  Auxiliary  held 
annual  donor  luncheon  recently 
the  Bellevue-Stratford  Hotel  at  wl 
time  the  annual  Heart  Award 
humanitarianism  was  presented 
Dr.  Elizabeth  Pennock  Maris. 

The  club's  "Old  Newsboys'  D 
promoted  jointly  by  Tent  No.  13 
the  "Philadelphia  Inquirer,"  will 
held  again  this  year.  The  date 
been  set  as  June  17.  Beneficiary  H 
be  the  Variety  Club  Camp  for  Ha 
capped  Children. 

A 

BOSTON-Joe  Cronin,  presiden 
the  American  League,  and  Ted  1 
liams,  batting  champion,  will  be  I] 
orary  and  general  chairman,  res 
tively,  for  the  Variety  Club's  1959 
my  Fund  season  which  will  reacl 
peak  from  the  middle  of  July  to 
end  of  August.  Williams  has  1 
general  chairman  of  the  fund  for  n 
seasons.  James  F.  Mahoney,  gei] 
manager  of  Interstate  Theatre  Cj 
here,  will  be  among  those  servinj 
the  committee. 

A 

ALBANY,  N.  Y.-Variety  C 
Camp  Thacher  Fund  has  been 
riched  by  $2,064,  as  a  result  of 
benefit  premiere  of  "South  Pac 
held  at  the  Stanley  Warner  Bitz  T 
tre  here  under  the  sponsorship  of 
"Times-Union."  The  theatre  wasi 
nated  by  S-W  zone  manager  H 
Feinstein  and  district  manager  A 
G.  Swett. 

A 

MIAMI  -  Tent  No.  33 
Gabriel  Heatter  as  its  special  lunc 
guest  speaker  on  Thursday  at  the 
lonial  Hotel.  The  club  also  has 
nounced  that  another  "wishing  \ 
for  the  Variety  Children's  Hospita' 
been  set  up  at  the  Nautilus  H 
Miami  Beach. 

The  club  has  announced  that 
Variety  Children's  Hospital  will  b 
fit  from  the  1959  Saints  and  Sin 
Show  on  Saturday  at  the  Carillon 
tel  here,  when  Arthur  E.  Sum 
field,  U.  S.  Postmaster  General, 
be  the  "fall  guy." 


NEW  YORK  THEATR 


I — RADIO  CITY  MUSIC  HALL  - 

Rockefeller  Center  •  Ci  6-4600 
AUDREY  HEPBURN  •  ANTHONY  PERKIft 
in  "GREEN  MANSIONS" 

Co-starring  LEE  J.  COBB 
SESSUE  HAYAKAWA  •  HENRY  SUVA 

In  METROCOLOR  and  CinemaScope 
An  M-G-M  Picture 
and  THE  MUSIC  HALL'S  GREAT  EASTER  STAGE  SHI)! 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  E.- 
Herbert V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vn 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllvwood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  V 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rocke 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-I 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a 
as  a  section  of  Motion  Picture  Herald:  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  s< 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies, 


LABORATORIES,  INC. 


IS  PROCESSING  WITH  PRIDE 

THE  LARGEST  DOMESTIC 
COLOR  PRINT  ORDER 
IN  HISTORY! 


600  PRINTS 

IN  EASTMAN  COLOR  BY  PATHE 

—  and  in  wide  screen  DYALISCOPE  — 
To  be  distributed  nationally  by  Warner  Bros. 


Our  thanks  to  Joseph  E.  Levine,  President  of  Embassy 

Pictures  Corp.,  and  our  congratulations  on  the  magnificent 
"explodation"  job  he  is  doing  for  this  great  attraction! 

LABORATORIES,  INC. 


a  subsidiary  of  CHESAPEAKE  INDUSTRIES,  INC. 


4 


Motion  Picture  Daily 


Friday,  March  20,  1 


REVIEW: 

The  Naked  Ma/a 

Titanus — UA 


Brawling,  sprawling  and  sensuous,  this  highly  fictionalized  story  of 
the  flaming  love  affair  between  Francisco  Goya,  immortal  Spanish  paint- 
er, and  Maria  Cayetana,  Duchess  of  Alba,  has  pictorial  beauty,  two 
potent  box  office  names  and  a  great  deal  of  pre-selling  to  back  it  at  the 
box  office. 

Made  in  Italy  by  Titanus  and  starring  Ava  Gardner  and  Anthony 
Franciosa,  along  with  a  large  and  competent  cast  of  Italians,  the  elabo- 
rate production  surrounds  the  almost  legendary  story  of  the  painter 
with  an  historical  setting  of  the  decaying  Spanish  empire  at  the  end  of 
the  eighteenth  century  and  the  fall  of  the  Bourbons  as  represented  by 
the  weak  and  imbecilic  Carlos  IV.  This  setting  with  its  flamboyant  cos- 
tumes and  furnishings,  provides  a  series  of  magnificent  tableaux  which, 
photographed  flawlessly  in  Technicolor  and  reproduced  in  the  Techni- 
rama  process,  impart  to  the  picture  the  feeling  of  the  Spanish  painter's 
work. 

The  story,  stemming  from  one  of  Goya's  more  famous  works  known 
to  art  catalogues  as  "The  Maja  Nude,"  purportedly  tells  how  it  came 
to  be  painted  and  the  trouble  with  the  authorities  which  befell  the 
painter  because  of  it.  Because  the  painting  showed  by  title  and  inference 
a  "maja,"  or  loose  woman,  in  the  unmistakable  likeness  of  a  member 
of  the  aristocracy  of  the  day,  Gova  was  arrested  and  charged  with  treason. 
Historically  the  picture  was  part  of  a  series  of  savage  caricatures  de- 
picting the  corruption  of  the  court  and  the  nobilitv. 

The  screenplay  by  Norman  Corwin  and  Giorgio  Prosperi  from  a  story 
by  Oscar  Saul  and  Talbot  Jennings,  weaves  a  skein  of  politics  and 
romance  around  the  two  principal  characters,  the  painter  and  the  beau- 
tiful and  seductive  Duchess.  Tragicallv  in  love,  thev  are  also  intertwined 
in  o  conspiracy  against  Manuel  Godoy,  prime  minister  and  the  Queen's 
lover,  who  plans  to  betray  the  country  to  Napoleon.  Inspired  by  love 
for  the  Spanish  people,  Franciosa  actively  baits  and  Miss  Gardner  re- 
fuses to  cooperate  with  Godoy  and  thus  they  earn  his  undying  hatred. 
Thev  are  exiled  from  Madrid,  enjov  an  idyllic  interlude  at  the  Duchess' 
country  estate,  are  separated  bv  Godov's  orders,  and  reunited  tragically 
after  the  French  have  imposed  a  new  tyranny  on  the  country  and  Miss 
Gardner  is  dying  of  a  slow  poison  which  had  been  administered  at 
Godov's  orders. 

The  direction,  by  veteran  Henry  Koster,  tends  to  static  impressions 
of  the  gaudy  canvas  rather  than  a  sweeping  overall  view.  Franciosa's 
performance  is  properly  swashbuckling  as  is  that  of  Amedeo  Nazzari 
as  the  prime  minister  and  Miss  Gardner  is  at  her  most  seductive  best. 
The  somewhat  sketchv  narrative  frequently  strains  credulity,  outstanding- 
ly so  when  Franciosa,  having  been  arrested  bv  the  Inquisition,  is  charged 
by  a  bishop  in  modern  clerical  dress  with  having  executed  a  lewd  paint- 
ing. The  indictment  is  hardly  in  tune  with  the  mores  of  the  time  and  the 
place. 

Extensive  word  of  mouth  selling,  a  considerable  amount  of  excite- 
ment about  the  picture  and  the  subject  in  advance  of  its  release  and 
the  names  of  the  stars  could  generate  sizable  box  office  potential. 

Goffredo  Lombardo  was  producer  for  Titanus  Films. 
Running  time.  111  minutes.  General  classification.  Release,  in  March. 

James  D.  Ivers 


. . .  NEWS 
ROUNDUP 


'Imitation'  via  Pocket  Books 

In  a  joint  promotion  with  Universal 
Pictures  Co.,  Pocket  Books  has  pub- 
lished a  paper-back  edition  of  Fannie 
Hurst's  "Imitation  of  Life,"  featuring 
on  the  cover  a  scene  from  the  motion 
picture  version  of  the  story  produced 
bv  Universal.  Copies  are  going  to 
the  company's  1,000  distributors,  serv- 
ing 110,000  outlets. 

■ 

New  England  Meeting  Set 

The  annual  regional  convention  of 
Independent  Exhibitors,  Inc.,  and 
Drive-in  Theatre  Association  of  New 
England  will  be  held  Sept.  16-17  at 
theMayflower  Hotel,  Plymouth,  Mass. 
Carl  Goldman,  executive  secretary  of 
IENE,  is  making  the  arrangements. 


Ascap  to  Honor  Herbert 

The  Victor  Herbert  Centennial  Din- 
ner honoring  the  100th  anniversary 
of  the  birth  of  the  composer  who 
was  a  co-founder  of  the  society  will 
be  held  here  on  the  evening  of  March 
30  in  the  grand  ballroom  of  the  Hotel 
Astor.  Vincent  Lopez  and  his  or- 
chestra will  furnish  the  music. 


B'nai  B'rith  Film  Offered 

"The  American  Jew:  A  Tribute  to 
Freedom,"  16mm  sound  motion  pic- 
ture in  black  and  white,  running  45 
minutes,  is  being  offered  to  organ- 
izations at  a  nominal  fee  by  the 
Anti-Defamation  League  of  B'nai 
B'rith  here.  The  film  traces  the  his- 
torical significance  of  Jewish  devel- 
opment in  America  from  1492  to  the 
present  day. 

■ 

'Some  Like  It  Hot'  to  L.A. 

United  Artists'  "Some  Like  It  Hot" 
will  open  at  the  Chinese  Theatre  in 
Los  Angeles  on  April  8. 


'LP  Buys  Unpublished  Book 

Universal  -  International  has  ac- 
quired, from  galley  proofs,  the  mo- 
tion picture  rights  to  "The  Great  Im- 
poster,"  by  Robert  Crichton,  which 
will  be  published  this  summer  by 
Random  House.  It  is  the  biography 
of  Ferdinand  DeMara,  perpetrator  of 
many  and  varied  hoaxes. 


Polish  Film  Here  March  23 

"The  Eighth  Day  of  the  Week," 
produced  in  Poland  and  handled  in 
the  U.S.  by  Continental  Distributing, 
Inc.,  will  have  its  American  premiere 
at  the  55th  Street  Playhouse  here  on 
March  23,  under  the  auspices  of  the 
International  Rescue  Committee. 


'Hercules'  in  Italy 

( Continued  from  page  1 ) 
that  no  U.  S.  distribution  deal  has 
been  set  as  yet  for  the  sequel. 

Santi,  along  with  Pietro  Francisci, 
director  of  "Hercules,"  is  here  from 
Rome  to  participate  in  today's  lunch- 
eon being  given  by  Joseph  Levine, 
president  of  Embassy,  in  honor  of  the 
film  at  the  Waldorf-Astoria's  grand 
ballroom.  More  than  1,000  exhibitors 
and  press  representatives  will  attend 
the  luncheon,  at  which  time  sales  and 
promotion  plans  for  "Hercules"  will  be 
outlined. 


Rosenfield,  Schneider 
Leaving  for  Coast 

Jonas  Rosenfield,  Jr.,  executive  in 
charge  of  advertising  and  publicity 
for  Columbia  Pictures,  leaves  here 
for  Hollywood  on  Sunday  accompa- 
nied by  William  Schneider,  vice- 
president  of  Donahue  &  Coe,  Co- 
lumbia's advertising  agency. 

Rosenfield  will  meet  with  studio  ex- 
ecutives on  overall  promotional  plan- 
ning for  the  upcoming  product  of  the 
various  independent  producers  who 
release  through  Columbia. 


Concession 

( Continued  from  page  1 ) 
ing  for  theatres  on  a  roadshow  f 
policy.  Presiding  was  Bert  Nathan, 
Bert  Nathan  Enterprises. 

In  a  talk  titled  "A  Theatre  Ow 
Looks  at  Concessions,"  Email 
Frisch,  of  the  Randforce  Amusem 
Corp.,  said  that  the  concession; 
should  be  patient  and  work  with  th 
tre  owners  in  introducing  new  ite 
He  pointed  out  that  the  two  id 
work  for  "higher  cents  per  per 
from  fewer  customers."  Frisch  ; 
said  that  the  number  one  probl 
for  theatre  owners  who  use  cone 
sionaires  is  that  the  patron  blames 
theatre,  and  not  the  conoessionai 
for  dissatisfaction  with  a  purcha; 

Educator  Heard 

Professor  Thomas  Lea  Davidson,: 
sistant  professor  of  marketing  at  | 
University  of  Connecticut,  presen 
a  market  sales  analysis  of  the  ami 
ment-recreation  industry.  He  i 
that  there  is  now  underfoot  a  ra 
increase  in  "discretionary  spend 
power."  Sales  in  hard  goods  inc, 
tries  are  down,  he  reported,  and  hj 
moved  to  soft  goods  and  amuseme 
Today's  market,  Professor  David 
told  the  concessionaires,  is  compel  i 
of  people  with  the  ability  to  sp ! 
money  and  the  "desire  to  buy  y. 
product." 

Also  participating  in  the  discussi 
yesterday  were  the  following;  M 
Rapp,  executive  vice-president,  AP1 
Inc.;  Leonard  Pollack,  Loew's  Tl 
tres;  Harold  Newman,  Century  Tl 
tres;  Edwin  Gage,  Walter  Re 
Theatres;  Nat  Buckman;  Sam  Ru: 
Harold  Norbitz;  and  Philip  L.  Ln 
NAC  president. 

The  Coca-Cola  Company  was  1 
to  conference  registrants  for  lut 
while  the  Pepsi-Cola  Company  g 
a  cocktail  party  following  the  meet 

Marks,  Kornblith 

( Continued  from  page  1 )  \ 
general  manager  in  Argentina,  and 
win  Marks  will  replace  him.  Man?' 
in  Peru  since  1954,  Marks  joined  < 
umbia  as  a  trainee  in  August,  1! 
and  served  successively  as  assis 
manager  in  Colombia,  Venezuela, 
until  now,  Peru. 

Replacing  Marks  in  Peru  will 
Larry  Kornblith,  manager  in  Trinii 
who  also  joined  Columbia  Internal 
al  in  1947,  and  later  served  as' 
sistant  manager  in  Panama,  Colour 
and  Venezuela,  and  as  acting  man;' 
in  Ecuador  prior  to  his  transfer 
Port-of-Spain. 

Succeeding  Kornblith,  with  the 
tie  of  acting  manager  of  the  Trini 
office,  will  be  Meer  Hassan,  boi 
there  since  1944. 


''Hollywood  Paramow 

HOLLYWOOD,  March  19.  - 
Paramount  Theatre  here  will  her 
forth  be  known  as  the  Hollyw 
Paramount,  with  a  completely  re 
bished  interior  and  exterior,  at  a 
of  $30,000  being  completed  tomor 
in  time  for  the  exclusive  run  of  1 
versal's  "Imitation  of  Life." 


ihv,  March  20,  1959 


Motion  Picture  Daily 


people 


tValter  C.  Cooper,  who  in  1949 
fd  General  Precision  Laboratory, 
..  Pleasantville,  N.  Y.,  as  manager 
government  contracts,  has  been 
■ted  assistant  vice-president  of  the 
lpany,  retaining  his  former  duties 
.veil  as  assuming  new  responsibili- 


larry  F.  Shaw,  division  manager 
iLoew's  Poli-New  England  Thea- 
|  and  Sidney  H.  Kleper,  manager 
Loew's  Poli  Theatre,  New  Haven, 
n.,  have  been  named  chairman 
co-chairman,  respectively,  of  the 
orations  committee  for  the  Adver- 
Club's    annual    Gold  Medal 
:ards  Dinner,  to  be  held  May  11 
:the  New  Haven  Lawn  Club. 
□ 

]hris  Velas,  exhibitor  of  Bellaire 
other  communities  of  Ohio  and 
"st  Virginia  for  the  past  35  years, 
been  named  Van  Wert  (Ohio) 
izen  of  the  Year  in  the  annual  poll 
nsored  by  the  Van  Wert  chapter 
,B'nai  B'rith. 

□ 

•ob  Knevels,  of  the  Tivoli  Theatre, 
idsor,  Ont.,  has  been  named  raan- 
r  of  the  Capitol  Theatre  there, 
ieeding  Joseph  L.  Lefave,  now 
aager  of  the  Civic  Auditorium. 
ies  Hooper  of  the  Park  Theatre  has 
|n  over  the  Knevels  post  at  the 
ili,  and  has  been  succeeded  at  the 

K  by  Michael  Micelli. 

U  It, 

□ 

Villiam  L.  Daniel,  of  Chamblee, 
has  been  named  by  Mayor  Wil- 
li Hartfield  to  membership  on  the 
mta  Board  of  Motion  Picture  Ex- 
toers. 

□ 

ob  Meyer,  for  11  years  a  member 
he  20th  Century-Fox  staff  in  In- 
iipolis,  has  been  transferred  to 

eland  and  named  sales  manager 

ie  branch  there. 

□ 

pny  Patton,  who  left  New  Orleans 
2(1  years  ago  to  engage  in  the 
|uction  field  in  Hollywood,  has 
rned  to  the  former  city  with  a 
■  independent  company,  the  first 
taction  of  which  will  be  "The 
nip  Angel,"  with  shooting  sched- 
I  near  Covington,  La. 


o  New  Awards  for 
iant'  in  Britain 

From  THE  DAILY  Bureau 

ONDON,  March  19.  -  Stanley 
mer's  "The  Defiant  Ones"  has  won 
ish  Film  Academy  Award  honors 
Sidney  Poitier  as  "best  foreign 
r"  of  the  year.  The  United  Artists' 
was  also  selected  as  the  "best 
ure  illustrating  the  principles  of 
j  United  Nations  Charter." 


REVIEW: 
Little  Savage 

20th  Century-Fox 

Produced  by  Jack  Leewood,  this  is 
a  routine  pirate  melodrama.  Eric 
Norden's  screenplay,  based  on  the 
novel  by  Frederick  Marryat,  tells  the 
tale  of  naval  captain  Pedro  Armen- 
dariz,  who  is  left  for  dead  on  a  tropic 
isle  by  buccaneer  Rudolfo  Hoyos.  In 
his  wanderings  about  the  isle,  Armen- 
dariz  meets  young  Terry  Rangno,  a 
marooned  ship's  helper  who  has 
adopted  the  ways  of  a  savage,  eating 
raw  fish,  etc. 

The  two  teamup  and  build  them- 
selves a  jungle  hideaway  while  wait- 
ing for  the  proverbial  ship  that  never 
comes.  The  years  pass  and  the  young 
savage  is  soon  a  handsome  and  muscu- 
lar Robert  Palmer,  who  has  never 
known  a  woman.  This  failing  is  soon 
ironed-out,  however,  when  a  band  of 
natives  on  the  warpath  deposit  shape- 
ly Christiane  Martel  at  the  base  of  a 
sacrificial  idol. 

The  natural  result  of  this  incident, 
of  course,  is  a  flowering  of  romance 
between  Palmer  and  Miss  Martel,  but 
before  they  can  sail  serenely  off  to 
civilization  via  a  stolen  boat,  Armen- 
dariz  must  be  killed  by  the  returning 
Hoyos,  who  is  after  the  treasure  he 
buried  on  the  isle  years  before.  Hoyos, 
too,  is  killed,  and  the  lovers  are  free 
to  leave  with  as  much  treasure  as  they 
can  conveniently  carry.  Byron  Haskin 
directed. 

Running  time,  73  minutes.  General 
classification.  Release,  in  March. 

Warren  G.  Harris 


'Fury'  Midnight  Bow 

A  gala  midnight  premiere  to  be 
attended  by  many  stars  of  the  the- 
atre world  will  be  staged  at  the  Para- 
mount Theatre  Thursday  for  the  first 
New  York  showing  of  20th  Century- 
Fox's  "The  Sound  and  the  Fury." 
Each  of  the  picture's  stars— Yul  Bryn- 
ner,  Joanne  Woodward,  Margaret 
Leighton,  Ethel  Waters  and  Jack 
Warden— and  Martin  Ritt,  the  direc- 
tor, all  graduates  of  the  New  York 
stage,  have  invited  their  theatrical 
colleagues  to  attend  the  midnight 
showing. 

Offer  Griffith  Films 

HOLLYWOOD,  March  19.-Thirty- 
seven  silent  films  and  16  scenarios  of 
the  late  pioneer  film  producer  David 
Wark  Griffith  will  be  put  up  for  sale 
tomorrow  with  superior  court  appro- 
val required.  Loyd  Wright,  Jr.,  at- 
torney for  the  Griffith  estate,  filed 
notice  in  Superior  Court  that  bids 
will  be  accepted  at  the  Wright,  Gold- 
water  and  Wright  law  offices. 


Dillman  is  Feted 

BOSTON,  March  19-Ben  Sack, 
president  of  Sack  Theatres,  today 
hosted  a  luncheon  at  the  Boston  Club 
for  actor  Bradford  Dillman,  star  of 
"Compulsion,"  followed  by  a  special 
screening  of  the  film  at  the  Capri  The- 
atre. After  the  screening  20th  Cen- 
tury-Fox held  a  cocktail  party  for  the 
actor. 


Roach  Resigns 


( Continued  from  page  1 ) 
board  of  directors  of  the  Scranton 
Corp.  drew  up  a  slate  of  eleven  di- 
rectors to  be  voted  on  at  the  annual 
meeting  April  15.  Among  the  11  are 
Hal  Boach,  Sr.,  Herbert  Gelbspan, 
vice-president  of  Hal  Roach  Studios, 
and  Fred  J.  Schwartz,  president  of 
Hal  Roach  Distribution  Co. 

After  the  Scranton  Corp.  took  over 
Hal  Roach  Studios  several  months  ago, 
the  latter  acquired  Schwartz's  Dis- 
tributors Corp.  of  America,  which 
then  became  Hal  Roach  Distribution 
Co. 

Other  nominees  for  the  directorate, 
in  addition  to  the  above  three,  include 
James  D.  Johnson,  president  and 
chief  executive  officer;  Robert  T. 
Lang,  counsel  to  the  stockholders  pro- 
tective committee,  and  six  members 
of  that  committee. 


'Life'  Still  Strong 

CHICAGO,  March  19.-Universal's 
"Imitation  of  Life"  continued  to  hold 
the  strong  pace  it  set  Tuesday,  the 
first  day  of  its  world  premiere  engage- 
ment at  the  Roosevelt  Theatre  here, 
when  it  grossed  $7700  on  Wednesday. 
The  two-day  figure,  $15,800,  is  run- 
ning neck  and  neck  with  the  theatre's 
previous  all-time  record. 


Cut  Cake  to  Mark 
'South'  Birthday 

A  two-foot  birthday  cake,  iced  and 
be-flowered,  was  unveiled  in  the  lobby 
of  the  Rivoli  theatre  yesterday  after- 
noon in  honor  of  the  first  anniversary 
of  the  Broadway  opening  of  the  Mag- 
na-20th  Fox  picture  "South  Pacific." 
George  P.  Skouras,  president  of  Mag- 
na, Frederick  A.  Wyckoff,  president  of 
the  Broadway  Association,  and  Nick 
Mark  Justin,  managing  director  of  the 
theatre,  were  hosts. 

The  Rodgers  and  Hammerstein  mu- 
sical, produced  in  Todd-AO  by  Mag- 
na, opened  March  19,  1958,  at  the 
Criterion  theatre  and  moved  to  the 
Rivoli  six  months  ago. 

Joseph  M.  Sugar,  vice  president  in 
charge  of  sales  for  Magna  said,  "Since 
its  Broadway  opening  'South  Pacific' 
has  broken  theatre  records  and  is  con- 
tinuing to  break  them  in  reserved  seat 
showings  in  56  cities  of  the  United 
States."  During  its  run,  he  estimated 
the  picture  has  been  seen  by  approx- 
imately 13,000,000  people.— J.  D.  I. 

'Secret  Ways'  to  Heath 

HOLLYWOOD,  March  19.-Rich- 
ard  Widmark's  Heath  Productions  has 
just  purchased  Alistair  MacLean's  lat- 
est novel,  "The  Secret  Ways,"  which 
Doubleday  is  publishing. 


Mr.  David  Horne  February  27,  1959 

Titra  Sound  Corp. 

1600  Broadway 

New  York,  New  York 

Dear  Dave  : 

Congratulations  to  you  and  everybody  at 

Titra  Sound  Corp.  for  a  fabulous  job  done 

on  the  recording  of  HERCULES. 

I  particularly  would  like  to  thank 

Lee  Kresel,  Salvatore  Billitteri  and 

Murray  Rosenblum. 

Kindest  personal  regards. 

Sincerely, 

EMBASSY  PICTURES  CORP. 


foe  <£e 


jel  h 


Kevme 

Joseph  E.  Levine 
President 


EMBASSY  PICTURES  Corp. 


1270  Avenue  Of  The  Americas 
New  York  20.  New  York 
JUdson  2-4358 


tt 


Motion  Picture  Daily 


Friday,  March  20, 


National 
Pre -Selling 


a  T_T  ERCULES,"  the  Embassy  Pic- 
IT  ture  produced  in  Eastman 
color  and  Dyaliscope,  will  get  a  na- 
tional magazine  campaign  on  an  ex- 
tensive scale.  Full  color  page  adver- 
tisements will  appear  in  "Life," 
"Look,"  "American  Weekly,"  and 
"Parade"  during  the  first  part  of  July. 

Two  color  ads  will  be  in  "Seven- 
teen," "Photoplay,"  "Modern  Screen," 
"Motion  Picture  Magazine,"  "Screen 
Stories,"  "Movie  Life,"  "Silver 
Screen,"  "Movie  Star  Parade,"  and 
"Movie  World."  In  addition  page  ads 
will  appear  in  20  men's  magazines. 
All  these  magazine  ads  are  scheduled 
so  that  the  issues  in  which  they  ap- 
pear will  be  on  the  newsstands  during 
the  first  part  of  July. 

On  the  local  level  TV,  radio  and 
newspapers  will  be  used  extensively 
to  advertise  saturation  bookings  dur- 
ing July  and  August. 


A  laugh-provoking  ad  on  Walt  Dis- 
ney's "The  Shaggy  Dog"  appeared 
in  the  March  16  issue  of  "Life."  This 
new  Disney  comedy  is  the  story  of 
Wilby  Daniels,  a  teenage  boy,  who 
turned  himself  into  a  Bratislavian 
sheepdog.  This  new  comedy  is  having 
a  double  theatre  premiere  in  New 
York,  at  the  Broadway  Odeon  and  the 
52nd  St.  Trans-Lux  Theatre. 


The  New  York  opening  of  "Some 
Like  It  Hot"  starring  Marilyn  Mon- 
roe, at  the  rebuilt  Loew's  State  Thea- 
tre will  be  advertised  in  the  New 
York  edition  of  "T.V.  Guide's"  March 
28  issue. 

• 

"Pather  Panchali,"  (Song  of  the 
Road)  the  tremendously  affecting  mo- 
tion picture  about  life  and  death  in  a 
tiny  village  in  Bengal,  India,  receives 
a  laudatory  review  in  the  March  issue 
of  "Seventeen."  The  story  tells  of  the 
simplest  things,  a  father  trying  des- 
perately to  earn  enough  money  to 
feed  and  cloth  his  family.  It  is  re- 
leased by  Edward  Harrison  films. 


"Life's"  all  time  high  in  editorial 
coverage  of  motion  pictures  was  estab- 
lished in  1958.  According  to  the 
Lloyd  Hall  survey  organization,  131,- 
796  lines  of  editorial  matter  were 
devoted  to  motion  pictures  last  year. 
Percentage  wise  this  means  that  al- 
most 6  per  cent  of  "Life's"  editorial 
pages  were  on  motion  pictures.  Where 
there  is  "Life"  there  must  be  hope. 


Anthony  Quinn,  who  rarely  plays 
a  sympathetic  character,  is  exceptional 
as  the  man  of  good  faith  in  "The 
Black  Orchid,"  according  to  Florence 
Somers.  She  has  selected  this  new 
Paramount  film  as  "Redbook's"  picture 
of  the  month  for  March.  Sophia  Loren 
is  fine  in  a  straight  dramatic  part, 
playing  the  feminine  lead. 

Walter  Haas 


Soviet  Chooses 


(Continued  from  page  1) 
sian  films  it  agreed  to  take  some  time 
ago. 

The  State  Department  hailed  the 
completion  of  the  Soviet  selection  as 
an  important  "initial  step  in  carrying 
out  the  terms  of  the  cultural  agree- 
ment." 

Arrangements  are  now  being  dis- 
cussed between  representatives  of  the 
two  countries  for  the  premieres  of 
the  first  Soviet  film  to  be  shown  in 
this  country  and  the  first  American 
film  to  be  shown  in  Moscow.  In  the 
past,  negotiations  have  had  a  way  of 
stretching  out  longer  than  anticipated, 
and  officials  are  hesitant  about  sug- 
gesting any  specific  time  for  the  pre- 
mieres. 

Several  Problems  Faced 

Mail  negotiations  are  also  going 
on  on  certain  other  problems  con- 
nected with  the  film  exchange:  the 
terms  of  the  specific  contracts  and  the 
conditions  of  sale,  including  how  the 
seven  Russian  films  are  to  be  parcelled 
out  to  U.  S.  companies;  technical  as- 
pects of  printing  the  films  being  ex- 
changed; and  other  problems. 

The  final  Soviet  film  selections  give 
each  of  the  seven  major  companies 
at  least  one  picture  to  be  distributed 
in  Russia.  This  is  understood  to  have 
been  an  American  condition  for  a 
final  agreement  and  is  expected  to 
facilitate  arrangements  for  the  dis- 
tribution here  of  the  Soviet  films.  All 
seven  companies  will  handle  at  least 
one  of  the  latter,  the  specific  alloca- 
tion probably  being  left  to  a  drawing 
among  them. 

Had  Excluded  Columbia 

Much  of  the  delay  in  the  comple- 
tion of  the  Soviet  selection  reportedly 
was  due  to  the  requirement  that  all 
major  American  companies'  product 
be  represented.  The  Soviet  had  picked 
films  from  all  but  Columbia  some 
time  ago.  It  had  passed  over  "Bridge 
on  the  River  Kwai,"  after  which  Sam 
Spiegel,  producer,  withdrew  it  from 
the  list.  Thereupon  the  Soviets  de- 
cided they  wanted  it.  When  it  wasn't 
available,  they  asked  for  several  ad- 
ditional shipments  of  prints  for  screen- 
ings in  Moscow  before  choosing 
"Seventh  Voyage  of  Sinbad." 

Bridges  Again  Attacks 
U.S.-Russia  Film  Deal 

From  THE  DAILY  Bureau 

WASHINGTON,  March  19-Sena- 
tor  Bridges  ( R.,  N.H. )  again  attacked 
the  recent  Russian-American  film 
agreement,  declaring  "it  will  allow 
the  Soviet  government  a  further 
means  of  channeling  their  propaganda 
into  this  country." 

Bridges  called  to  the  attention  of 
the  Senate  a  report  that  the  Soviet 
Union  has  recently  completed  a  film 
based  on  the  life  of  Paul  Robeson.  He 
cited  a  Manchester  newspaper  edi- 
torial which  questioned  whether  Rus- 
sia was  planning  a  "series  of  films 
glamorizing  American  subversives 
which  will  be  foisted  on  the  unsus- 
pecting American  public  in  the  name 
of  cultural  exchange." 


Television  Today 


'Matty  Funday  Funnies' 
To  Bow  on  ABC  Oct.  11 

"Matty's  Funday  Funnies,"  a  new 
series  featuring  such  famous  cartoon 
characters  as  "Casper,"  "Herman  and 
Katnip,"  "Buzzy  the  Crow"  and  many 
others,  will  be  presented  on  ABC 
Television  Sundays,  5-5:30  P.M.,  local 
time,  beginning  Oct.  11,  sponsored  by 
Mattel,  Inc. 

Had  Show  in  1955 

Mattel,  which  but  four  years  ago 
became  the  first  toy  manufacturer  to 
advertise  throughout  the  year,  has 
again  expanded  its  advertising  budget 
on  ABC  Television  to  sponsor  the 
series  fully.  Mattel's  first  network  tele- 
vision venture  was  ABC-TV's  "Mickey 
Mouse  Club"  in  October  1955  when 
it  sponsored  one-quarter  hour  on 
alternate  weeks. 


NT  A  Names  5  Winners 
In  Annual  Sweepstakes 

Winners  of  National  Telefilm  As- 
sociates' annual  NAB  convention  prize 
sweepstakes  were  announced  follow- 
ing a  drawing  at  company's  head- 
quarters here. 

Those  holding  winning  tickets  are 
Merl  L.  Galusha,  station  manager, 
WRGB,  Schenectady,  N.Y.;  George  H. 
Mathiesen,  KYW-TV,  Cleveland;  Selig 
].  Seligman,  KABC-TV,  Los  Angeles; 
R.  W.  Welpott,  WRCV-TV,  Phila- 
delphia; Lloyd  E.  Yoder,  vice-presi- 
dent and  general  manager,  WRCV 
and  WRCV-TV,  Philadelphia. 

Winners  will  receive  a  17-jewel 
roulette  wheel  pocket  watch. 

ABC  Elects  Barnathan 

Julius  Barnathan,  ABC-TV  director 
of  research,  has  been  elected  a  vice- 
president  of  the  American  Broadcast- 
ing Company  by  the  board  of  direc- 
tors of  American  Broadcasting  -  Para- 
mount Theatres,  Inc. 

Barnathon  has  been  with  ABC 
since  1954. 


'NBC  Kaleidoscope' 
Set  tor '60  Season  I 

Three  new  series  of  special  3= 

grams— each  based  on  an  "nbc  r 

leidoscope"  entertainment  progr 
are  being  developed  for  present.3" 
on  the  NBC-TV  Network  in  the  if 
60  season,  it  was  announced  by  R<'  ^ 
F.  Lewine,  NBC  vice  president 
vision  network  programs. 

Herbert  Sussan  Supervisor 

Lewine  said  that  the  three 
formats  grow  out  of  the  entertain! 
programs  scheduled  on  "NBC  K 
oscope"  during  the  current  se 
Their  development  as  series  of 
cials  is  being  carried  out  unde: 
pervision  of  Herbert  Sussan, 
director  of  special  programs. 

Ansco  To  Be  Sponsor 
Of  'Playhouse  90' 

Starting  March  26  Ansco,  the 
tographic  manufacturing  divisir. 
General  Aniline  and  Film  Cor 
tion,  will  become  a  sponsor  of 
Television's  dramatic  series,  "' 
house  90,"  it  was  announced  by 
Bengtson,  director  of  advertising 
sales  promotion  for  Ansco. 

The  sponsorship  of  "Playhousj 
will  be  the  initial  phase  of  Ansco 
try  into  TV  advertising. 


Fishman  News  Direc 
Of  ABC  West  Divisi 

Milt  Fishman  has  been  nameM 
rector  of  radio  and  television  ne\.,. 
ABC's  Western  Division,  it  waflfll 
nounced  by  James  G.  Riddell, 
president  in  charge  of  the  net\ 
Western  Division. 

Fishman,  who  returned  to  Al" 
Hollywood  on  May  1,  1950,  tim 
served  in  1947-48  as  night  edi'"re 
charge  of  special  events,  was 
assistant  director  in  his  curren  * 
partment  on  March  1,  1956. 


Scovotti  Assigned 

Jim  Scovotti  has  been  added  to  the 
publicity  staff  of  Louis  de  Rochemont 
Associates,  assigned  to  work  on  the 
distributing  organization's  new  re- 
lease, "Embezzled  Heaven."  Irving 
Drutman  is  publicity-advertising  man- 
ager. 

Scovotti,  just  discharged  from  die 
Army  where  he  photographed  and 
scripted  "Fort  Benning  Reports"  for 
the  U.S.  Infantry  Center's  Informa- 
tion Office,  was  formerly  film  critic  for 
Steam  Publications  and  "Films  In  Re^ 
view." 


'Thunder'  Here  Mar.  25 

"Thunder  in  the  Sun,"  a  Seven 
Arts  Production  for  Paramount  re- 
lease, will  have  its  New  York  premiere 
on  March  25  at  the  Brooklyn  Para- 
mount Theatre. 


Senate  Plans  Hearing 
On  Tax  Relief  Bill  ^ 

From  THE  DAILY  Bureau 

WASHINGTON,  March  19  - 
Senate  Finance  Committee  will 
hearings  sometime  after  the  1 
recess  on  a  House-passed  bill  tf|k' 
major  tax  relief  to  exhibitors  and 
self-employed  taxpayers. 

The    bill    would    permit  se 
ployed  people  to  defer  taxes  on ' 
82,500  a  year  of  income  put  in  s 
retirement    funds.  Chairman 
(D.,  Va. )  had  been  expected 
and  delay  hearings  until  next 
but  he  said  he  would  not  delav 
ings  unduly  and  would  let  the 
ure  come  to  hearings  and  a  vote 
time  this  session,  possibly  in  Ma 

The  Administration  has  strong 
posed  the  bill  and  is  considered 
to  veto  it  if  Congress  approves 


85,  NO.  54 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  MARCH  23,  1959 


TEN  CENTS 


ird  Meets 

|4  Studying 
w  Means  of 

{versification 

ij  •   

an  Committee  Named 
Evaluate  Projects 


ied  Artists  Pictures  is  studying 
)ilities  for  further  diversification 
company  and  has  appointed  a 
'-man  committee  to  evaluate  sev- 
.  projects,  it  was  learned  here  at 
veekend. 

e  committee  consists  of  Sherrill 
in,  Paul  Porzelt,  and  Roger  Hur- 
It  was  appointed  at  a  meeting 
e  board  held  at  the  company's 
York  office  on  Friday, 
the  present  time  Allied  Artists 
i  television  distributing  subsid- 
Interstate  Television  Corp.  Ex- 
( Continued  on  page  7 ) 

enthal  President 
Maryland  Allied 

\      Special  to  THE  DAILY 

LTIMORE,  March  22.  -  Allied 

>n  Picture  Theatre  Owners  of 
'land,  Inc.  at  their  annual  meet- 
;ere  named  Meyer  Leventhal,  ex- 

1  e  of  the  Philip  Scheck  Theatre 
?prises,  as  president.  Other  newly 

d  officers  include  Harold  De- 
( Continued  on  page  7) 

ung  Land'  Premiere 
Wyoming  April  25 

:■  world  premiere  of  C.  V.  Whit- 
production  of  "The  Young 
."  starring  Pat  Wayne,  Yvonne 
,  Dennis  Hopper  and  Dan 
rlihy,  will  be  held  in  Cody,  Wyo- 
( Continued  on  page  2 ) 


VISION  TODAY— page  7 


Ads  Announce  'Murder7 
Dates  Before  Shooting 

The  first  darings  of  a  motion  pic- 
ture that  goes  before  the  cameras 
this  morning  are  being  announced 
today  in  the  seven  New  York  City 
daily  newspapers  and  in  two  Los  An- 
geles papers.  The  ads  announce  that 
Otto  Preminger's  "Anatomy  of  a  Mur- 
der," which  starts  today  on  location 
at  Ishpeming,  Mich.,  has  been  booked 
into  the  Criterion,  New  York,  and 
the  Stanley  Warner,  Beverly  Hills,  for 
July  by  Columbia  Pictures,  which  is 
handling  the  release. 

The  three-column  ad  was  placed 
by  Donahue  &  Coe,  Columbia's  ad- 
vertising agency,  in  preferred  space 
away  from  the  amusement  pages. 

Annual  Ark.  /TO  Meet 
Starts  Tomorrow 

Special  to  THE  DAILY 
LITTLE  ROCK,  Ark.,  March  22.  - 
The  40th  annual  convention  of  the  In- 
dependent Theatre  Owners  of  Arkan- 
sas will  open  at  the  Marion  Hotel  here 
Tuesday  morning. 

According  to  Mrs.  Nona  White,  sec- 
retary-treasurer of  ITOA  and  general 
convention  chairman,  featured  speak- 
ers during  the  two-day  event  will  in- 
clude John  Rowley  of  Dallas,  presi- 
dent of  Rowley  United  Theatres, 
(Continued  on  page  2) 

Set  Dates  to  Vote  on 
List,  Alden  Merger 

Proxy  statements  and  meeting 
notices  for  the  proposed  merger  of 
List  Industries  Corp.,  parent  of  RKO 
Theatres  and  Glen  Alden  Corporation 
were  mailed  to  shareholders  of  both 
companies  at  the  weekend.  The  pro- 
posed agreement  calls  for  List  In- 
dustries shareholders  to  receive  stock 
in  the  merged  corporation  on  a  share- 
for-share  basis,  and  would  give  Glen 
Alden  shareholders  five  shares  for 
every  four  now  held.  Glen  Alden 
would  be  the  surviving  corporation. 

Combined  assets  of  the  merged 
corporation  would  be  more  than  $132,- 
( Continued  on  page  7 ) 


Compo  Dues  Collections 
Running  Ahead  of  1958 

Compo  dues  collections,  although 
in  progress  only  a  week,  are  exceed- 
ing those  for  the  first  week  of  last 
year's  collections,  Charles  McCarthy, 
Compo  information  director,  reported 
at  the  weekend.  McCarthy  pointed 
out  that  with  the  reopening  of  drive- 
ins  beginning  this  week  and  next, 
collections  will  take  another  spurt. 

He  attributed  the  response  to  date 
(Continued  on  page  7) 

UA  Changes  in  Foreign 
Posts  Are  Announced 

Mo  Rothman,  who  is  presently 
continental  manager  for  United  Art- 
ists in  Paris,  will  come  to  New  York 
to  join  the  foreign  department  execu- 
tive staff,  it  was  announced  by  Arnold 


Mo  Rothman 


John  Lefebre 


M.  Picker,  vice-president  in  charge  of 
foreign  distribution.  Picker  reported 
this  and  other  personnel  changes  at 
the  weekend  when  he  returned  here 
from  a  two-week  European  trip. 
John  Lefebre  has  been  appointed  to 
(  Continued  on  page  2 ) 


UA  Withdraws  'Ma\a' 
Suit  Against  P.O. 

The  legal  proceeding  brought  re- 
cently by  United  Artists  against 
the  Postmaster  General  has  been  with- 
drawn by  mutual  agreement  and  with- 
out prejudice  to  any  future  action 
which  may  become  necessary,  it  was 
(  Continued  on  page  2 ) 


'Hard  SelV 

Showmanship, 
Levine-Style, 
Wins  Plaudits 


Over  1,000  at  Luncheon 
Hear  Plans  for  'Hercules' 

(Pictures  on  Page  6) 

Some  of  the  nation's  leading  ex- 
hibitors paid  tribute  on  Friday  to  the 
new,  dynamic  brand  of  showmanship 
being  displayed  by  Joseph  E.  Levine, 
president  of  Embassy  Pictures,  at  the 
trade  luncheon  at  the  Waldorf-As- 
toria Hotel  to  which  he  had  invited 
1,500  guests  for  the  launching  of  his 
campaign  on  "Hercules." 

The  theme  of  the  exhibitors'  tri- 
butes was:  Levine's  showmanship  is 
(Continued  on  page  6) 

Says  'Hercules'  Will 
Be  One  ofWB's  Tops 

"Hercules"  will  be  one  of  the  most 
important  box  office  attractions  on 
Warners'  schedule  this  year,  Charles 
Boasberg,  Warner  general  sales  man- 
ager, told  Embassy  Pictures'  1,000 
luncheon  guests  at  the  Waldorf  As- 
toria on  Friday. 

"I'm  happy  we  were  able  to  get 
(Continued  on  page  6) 

'Anne  Frank'  Sales 
Reach  $150,000  Here 

Ticket  sales  for  "The  Diary  of  Anne 
Frank,"  now  playing  at  the  RKO 
Palace  Theatre  here  on  a  ten-per- 
formances-a-week,  reserved  seat  pol- 
icy, reached  $150,000  late  on  Fri- 
day, it  was  learned.  Long  lines  of 
patrons  seeking  seats  for  the  20th- 
Fox  picture  were  at  the  theatre  Thurs- 
day and  Friday,  following  rave  re- 
views from  the  New  York  film  critics. 


like  color  f  fmM^j^  J  in  « 

2 


Motion  Picture  Daily 


Monday,  March  23, 


PERSONAL 
MENTION 


JOSEPH  R.  VOGEL,  president  of 
•J  Loew's,  Inc.;  Mauhice  Silver- 
stein,  vice-president  of  Loew's  Inter- 
national, and  Arnold  Maxin,  presi- 
dent of  MGM  Records,  left  New  York 
at  the  weekend  for  Europe. 

• 

Charles  Okun,  head  of  theatrical 
sales  for  Coca  Cola,  and  Mrs.  Okun, 
left  here  yesterday  for  Chicago  and 
San  Francisco,  from  where  they  will 
go  to  Las  Vegas  for  the  International 
Variety  Clubs  convention  opening 
there  March  31. 

• 

Edward  L.  Hyman,  vice-president 
of  American  Broadcasting-Paramount 
Theatres,  and  Bernard  Levy,  his  as- 
sistant, are  in  Detroit  from  New  York. 
• 

Charles  Simonelli,  Universal  Pic- 
tures Eastern  advertising  -  publicity 
head,  returned  to  New  York  over  the 
weekend  from  Cleveland. 

• 

Joseph  Wohl,  president  of  Inter- 
national Film  Distributors,  will  leave 
here  on  Wednesday  for  a  two-week 
trip  to  Latin  America. 

• 

Dr.  Pietro  Francisci,  director,  will 
return  to  Italy  tomorrow  aboard  the 
"Augustus." 

• 

Irving    Rubine,   vice-president  of 
Highroad    Productions,    and  Carl 
Foreman,  executive  producer,  will  re- 
turn to  New  York  today  from  Europe. 
• 

George  Glass  and  Walter  Selt- 
zer, returned  to  Hollywood  over  the 
weekend  from  New  York. 


'Compulsion'  Due  Apr.  1 

Twentieth  Century-Fox's  "Compul- 
sion," CinemaScope  adaptation  of  the 
Meyer  Levine  novel,  will  open  its 
New  York  engagement  on  Apr.  1  at 
the  Rivoli  Theatre  on  a  continuous- 
run  basis.  It  will  follow  the  more- 
than-one-year  Broadway  run  of  "South 
Pacific." 


NATIONAL  SCREEN  SERVICE 


'Young  Land' 


(Continued  from  page  1) 
ming,  April  25,  it  was  announced  at 
the  weekend  by  Paul  N.  Lazarus,  Jr., 
vice-president  of  Columbia  Pictures. 

Preceding  the  premiere,  the  new 
Gertrude  Vanderbilt  Whitney  Gal- 
lery of  Western  Art  at  Cody  will  be 
dedicated  with  a  permanent  exhibit 
of  originals,  both  painting  and  sculp- 
ture, by  such  artists  of  the  Old  West 
as  Frederic  Remington  and  Charles 
M.  Russell. 

The  gallery  will  be  dedicated  by 
C.  V.  Whitney  whose  specific  dona- 
tion from  the  estate  of  his  mother 
generated  its  construction.  The  build- 
ing, which  cost  in  excess  of  half  a 
million  dollars,  features  a  main  gal- 
lery 240  feet  in  length. 

Attending  the  premiere  and  dedica- 
tion of  the  gallery  will  be  Pat  Wayne, 
who  plays  his  first  starring  role  in 
"The  Young  Land,"  and  executives 
of  Columbia  Pictures  and  the  Whitney 
organization. 

Arkansas  Meeting 

(Continued  from  page  1) 
whose  subject  will  be  "Future  Show 
Business,"  and  M.  A.  Lightman,  Jr. 
of  Memphis,  new  president  of  the 
Malco  Theatre  Circuit,  who  is  sched- 
uled to  speak  on  the  American  Con- 
gress of  Exhibitors. 

W.  L.  Pullen,  vice-president  of  ITOA 
and  district  manager  of  the  Rowley 
Theatre  circuit,  will  discuss  the  "Value 
of  Tape  Recordings  and  Saturation," 
and  M.  S.  McCord,  president  of  United 
Theatres,  Inc.,  a  North  Little  Rock 
chain,  will  discuss  "The  Consent  De- 
cree." 

Other  subjects  will  be  "TOA  and 
You,"  by  George  Roscoe,  TOA,  and 
"A  Look  Into  Arkansas'  Future"  by 
B.  Finley  Vinson,  vice-president  of  the 
1st  National  Bank  here.  Tax  problems 
of  theatres  will  be  discussed  by 
Charles  Eichenbaum,  Little  Rock  at- 
torney, and  Ray  Morris,  local  ac- 
countant. 

Panel  discussions  "Shooting  for  Dol- 
lars," with  K.  K.  King  as  the  modera- 
tor and  "Advertising  —  Questions  and 
Answers"  with  Bruce  Young  the  mod- 
erator are  also  on  the  program.  Fol- 
lowing a  smorgasbord  dinner  Tuesday 
evening,  a  production  called  "Show 
Stoppers"  directed  by  Betty  Fowler 
and  Jan  Newby,  will  feature  profes- 
sional talent. 

Luncheons  will  be  sponsored  by 
American  International  Pictures  and 
Manley,  Inc.  The  affair  will  close  with 
a  dance  following  the  Coca-Cola-spon- 
sored banquet  Wednesday  evening. 


Heineman  to  Speak 

William  J.  Heineman,  United  Artists 
vice-president  in  charge  of  distribu- 
tion, will  discuss  the  company's  new 
sales  policy  at  a  trade  press  confer- 
ence here  tomorrow. 


UA  Appoints  Kesten 
To  Newspaper  Post 

Steve  Kesten  has  been  appointed  to 
the  newly-created  post  of  assistant 
New  York  newspaper  contact  for 
United  Artists,  it  was  announced  by 
Roger  H.  Lewis,  national  director  of 
advertising,  publicity  and  exploitation. 
Kesten  joined  UA's  exploitation  de- 
partment in  November,  1957.  He  is 
replaced  by  William  Schneider.  Kes- 
ten will  now  be  a  member  of  the  pub- 
licity department  headed  by  Mort 
Nathanson. 

Sidewalk  Will  Be  Stage 
For  3  'Tempest'  Stars 

Viveca  Lindfors,  Geoffrey  Home 
and  Oscar  Homolka,  three  of  the  stars 
of  Paramount's  "Tempest,"  will  join  in 
a  sidewalk  celebration  here  in  front 
of  the  Capitol  Theatre  on  Broadway 
from  2  to  4  P.M.  on  Thursday,  the 
opening  day  for  the  picture.  The  event 
will  be  covered  by  the  ABC  radio 
network. 

Van  Heflin,  another  star  of  the  film, 
will  address  the  theatre-front  gather- 
ing over  a  telephone  public-address 
system  from  Hollywood. 


Marchi  Bill  Unreported 

ALBANY,  N.  Y.,  March  22  - 
Through  Friday,  the  Senate  finance 
committee  had  made  no  report  on 
the  Marchi  bill,  increasing  the  charge 
for  reviewing  by  the  State  Education 
Department's  motion  picture  division 
of  original  films  from  $3  to  $4  per 
thousand  feet,  but  reducing  the  rate 
for  prints  from  $2  per  thousand  feet 
to  $4  for  "each  additional  entire 
copy." 

With  the  legislature  scheduled  to 
adjourn  on  Wednesday,  time  for  ac- 
tion by  committee  and  possibly  by 
the  upper  house,  is  growing  very 
short. 

Sheekman  to  Do  Script 

HOLLYWOOD,  March  22  -  Ardiur 
Sheekman  has  been  set  by  producer 
Fred  Kohlmar  to  co-write  the  screen- 
play for  "The  Wackiest  Ship  in  the 
Navy,"  which  will  be  filmed  for  Co- 
lumbia Pictures  release  by  Kohlmar's 
independent  production  company.  The 
story,  which  appeared  in  "Argosy" 
magazine  is  by  Marion  Hargrove  and 
Herb  Carlson. 


Twyman  as  Consultant 

Margaret  G.  Twyman,  director  of 
MPAA's  Community  Relations  De- 
partment, will  serve  as  consultant  in 
an  advisory  capacity  on  the  public 
relations  committee  of  the  United 
Church  Women  for  1959  through 
1961. 

The  United  Church  Women  is 
a  part  of  the  National  Council  of  the 
Churches  of  Christ  in  the  U.  S.  A. 


UA  Change 


( Continued  from  page  1 )  I 
succeed  Rothman  as  continental  u 
ager.  A  newcomer  to  UA  from  % 
Century-Fox,  where  he  served  i 
similar  capacity,  Lefebre  will  join; 
company  on  May  15. 

Eric  Pleskow  Promoted 

Eric  Pleskow,  formerly  manage 
Germany  and  more  recently  assis 
to  Rothman,  has  been  named  assis 
continental  manager.  Both  Lefebre 
Pleskow  will  work  in  close  coop 
tion  with  Charles  Smadja,  who 
pervises  UA's  operations  in  Euil 
and  is  vice-president  in  charge  of  j 
ropean  production. 

Giulio  Ascarelli,  veteran  film  J 
licist,  has  been  appointed  directo 
advertising,  publicity  and  exploita 
for  Continental  Europe  and  the  l| 
die  East,  effective  May  2.  He  form 
held  a  similar  post  with  20th  Centjt 
Fox.  Mrs.  Kato  Fenton-Dormer  % 
serve  as  Ascarelli's  assistant. 

Ornstein  Duties  Expanded  I 

Rounding  out  the  new  appJ 
ments,  George  Ornstein,  who  is  11 
representative  in  Spain,  will  assj 
additional  duties  as  Charles  Smal 
assistant  for  production  matters  j 
Spain. 

UA  Withdraws 

( Continued  from  page  1 )  I 
announced  here  at  die  weekend 
Seymour  M.  Peyser,  vice-presic1 
and  general  counsel  of  U.  A. 

"The  Government  affidavits  a 
that  the  proposed  advertisement  J 
the  motion  picture  'The  Naked  M 
containing  a  photographic  repro*] 
tion  of  the  famous  Goya  painting  i 
the  same  title,  was  never  bannec 
declared  to  be  unmailable  by  I 
Post  Office  Department,"  Pe! 
stated. 

Will  Proceed  with  Campaign! 

"Prior  to  the  receipt  of  these  | 
davits  we  certainly  were  led  to  I 
lieve  that  the  Post  Office  had  L 
finitely  expressed  such  an  opirl 
In  the  light  of  these  subsequent 
equivocal  statements,  and  in  thej 
sence  of  any  indication  in  the  pa 
filed  by  the  Government  that  f 
regard  the  ad  containing  the  ri 
figure  as  obscene  or  otherwise 
mailable,  we  intend  to  take  theii 
their  word  and  to  proceed  with  I 
advertising  campaign  as  origin] 
planned." 


'Shane'  Re-Release  Si 

Paramount  will  re-release  "Sha 
starring  Alan  Ladd,  Jean  Arthur 
Van  Heflin,  it  was  disclosed  on 
day.  Produced  and  directed  by  Ge 
Stevens,  the  film  will  be  backed 
a  complete  and  entirely  new  adve' 
ing-promotion  campaign. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherw'.n  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Ei 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vi 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  V 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  is 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rocke 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-1 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Dailv;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  s< 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies, 


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HISTORICAL  IMPORTANCE,  «CH«^£« 
AND  NATIONAL  ORGANIZATION  PROMOTIONS! 


local  selling  ads  and  spectacular  point-of-sale  displays! 


.  .  .  AND  KEYNOTING 

THE  ENTIRE 
—    v  CAMPAIGN  . 


2 


Motion  Picture  Daily 


Monday,  March  23,  1 


pjF   'Young Land'  ua Appoint* KeSte„     |jA  Change 


ME 


JOSEPH  I 

»J  Loew's, 
stein,  vice-f) 
national,  an1, 
dent  of  MGI 
at  the  week  \ 

Charles 
sales  for  Co  j 
left  here  yc 
San  Francis  | 
go  to  Las  V' 
Variety  Cli 
there  March 

Edward 
of  Americai 
Theatres,  ar 
sistant,  are  i 

Charles 
tures  Easte 
head,  returr 
weekend  frc 

Joseph  V 
national  Fil 
here  on  Wi 
trip  to  Latii 

Dr.  Pieti 
return  to  II 
"Augustus." 

Irving  F 
Highroad 
Foreman,  t 
turn  to  New 

George  ( 
zer,  return* 
weekend  fn 

'Compu 

Twentietl 
sion,"  Cineri 
Meyer  Lev, 
New  York 
the  Rivoli 
run  basis, 
than-one-ye 
Pacific." 


NATIONAL  SCREEN  SERVICE 


;ales  policy  at  a  trade  press  confer-  a  part  of  the  National  Council  of  the  a  complete  and  entirely  new  ad 
;nce  here  tomorrow.  Churches  of  Christ  in  the  U.  S.  A.        ing-promotion  campaign. 


MOTION    PICTURE    DAILY,    Martin    Quigley,    Editor-in-Chief    and    Publisher;    Sherw.n    Kane,    Editor;    James    D.    Ivers,    Managing    Editor;    Richard    Gertner,    News  ^ 
Herbert    V.    Fecke,    Advertising    Manager;    Gus    H.    Fausel,    Production    Manager,    TELEVISION    TODAY,    Charles    S.    Aaronson,    Editorial    Director;    Pinky  Herman. 
Canby,  Eastern   Editors.   Hollywood  Bureau,  Yucca-Vine   Building,   Samuel   D.   Berns,   Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club, 
ington,  D.  C;   London  Bureau,  4,  Bear  St.  Leicester  Square,  W.   2.  Hope  Williams  Burnup,   Manager;   Peter   Burnup,    Editor;   William   Pay,   News   Editor.  Correspondents 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rock 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.   Sullivan,  Vice 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times 
as  a  section  of  Motion  Picture  Herald:  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies 


Paramount  makes  THE  BIG  POINT  ABOUT  BIG  ENTERTAINMENT 

by  aiming  this  big  message  straight  at  small  screen  viewers  in  an 
UNPRECEDENTED,  2-PAGE, I  FULL-COLOR  AD  IN  TV  GUIDE! 


IN  FULL 

COLOR! 


6 


Motion  Picture  Daily 


Monday,  March  2 


Showmanship,  Levine  Style,  Wins  Plaudits 


(Continued  from  page  1) 

an  inspiration.  The  industry  needs 
more  Joe  Levines. 

Among  those  voicing  the  tributes 
were  Samuel  Rosen,  executive  vice- 
president  of  Stanley  Warner;  Sol  A. 
Schwartz,  president  of  RKO  Theatres; 
officials  of  mass  media  publications; 
Lionello  Santi,  president  of  Galatea 
Films,  which  produced  "Her- 
cules" in  Rome;  Pietro  Francisci,  di- 
rector of  the  picture,  and  Charles 
Boasberg,  general  sales  manager  of 


Schwartz'  Price  Worry 
Comes  Too  Late 

Sol  Schwartz,  RKO  Theatr 
dent,  drew  laughter  at  the  "H 
luncheon  when  he  said,  "N 
Warners  has  the  picture,  tht 
new  prices  for  it." 

Charles  Boasberg,  Warn 
manager,  laughingly  i 
Schwartz,  "We've  already  < 
deal  with  your  film  buyer." 


Calls  It  Td 


Warner  Bros.,  U.  S.  distributor  of  the 
picture. 

Levine,  in  turn,  paid  tribute  to 
Rosalie  Harrison  Levine,  "the  real 
showman  in  our  family— my  wife," 
whom  he  credited  with  the  eye-catch- 
ing decoration  scheme  for  the  tables 
which  overflowed  the  hotel's  Grand 
Ballroom. 

The  luncheon  itself,  the  cost  of 
which  experienced  hands  at  such 
things  estimated  to  be  in  the  neigh- 
borhood of  $15,000,  was  a  masterly 
stroke  of  showmanship.  The  guests 
included  over  1,000  exhibitors,  indus- 
try officials  and  representatives  of 
press  and  radio-TV.  They  enjoyed  a 
cocktail  reception  before  proceeding 
to  the  ballroom  for  an  elaborate 
luncheon,  accompanied  by  wine  and 
continuous  music  by  Meyer  Davis  and 
his  orchestra.  Huge  cutouts  of  "Her- 
cules" and  spectacular  24-sheets  cov- 
ered the  walls  and  boxes  of  the  ball- 
room. 

Models  in  ancient  Roman  robes 
passed  among  the  diners  distributing 
spectacular  "Hercules"  press  books. 
Vaughn  Monroe  sang  the  title  song  of 
the  film,  which  he  had  just  recorded 
for  RCA  Victor;  a  liberal  variety  of 
showmanly  trailers  produced  by  Na- 
tional Screen  Service  were  shown, 
ranging  from  wide  screen  trailers  in 
color  for  the  modern  theatre  to  black- 
and-white  versions  for  television. 

In  between,  Levine  employed  com- 


—  FOR  RENT  — 

FILM  CENTER  BLDG. 
630-9th  AVE. 

Bloelcfront  44th-45th  Sts. 

4,000-20,000  SQ.  FT. 

WILL  DIVIDE 
Off  Street  Loading 
Projection  Room.  Film  Vaults. 

NEWMARK  &  CO. 

|p.  Karlin  OX  5-2200 


AT  THE  "HERCULES"  'explodation'  luncheon:  Above,  left  to  right,  Edward 
Hyman,  Gene  Picker,  Russell  Downing,  and  Arthur  Lockwood.  Below,  seated, 
Pietro  Francisci,  "Hercules"  director;  Lionello  Santi,  producer,  and  Sam 
Rosen;  standing,  Joe  Levine  and  Charles  Boasberg.  Left,  Sol  Schwartz  and 
Joe  Levine. 


munications  offi 
what  he  has  termed  an  "explodation" 
campaign.  His  explanation  of  the  term 
was  that  after  describing  his  exploita- 
tion plans  to  S.  H.  Fabian  and  Rosen 
of  Stanley  Warner,  Rosen  exclaimed, 
"You're  not  going  to  launch  this  pic- 
ture, you're  going  to  explode  it." 

Among  those  helping  to  tell  the 
story  of  the  "Hercules"  campaign 
were  Larry  Hanson  of  Look  maga- 
zine, William  Falk  of  Life  magazine, 
Mrs.  Helen  Meyer,  Dell  Publications; 
Harry  Meyers,  American  Weekly;  Ed- 
ward Kimball,  Parade  magazine,  and 
James  Barry  of  WRCA-TV.  Within 
10  days  during  July,  when  the  pic- 
ture will  be  released  to  600  theatres 
simultaneously,  full-page,  four-color 
ads  will  appear  in  the  five  publications. 

Additionally,  full-page  ads  will  ap- 
pear in  Seventeen  magazine  and  eight 
national  movie-fan  magazines,  and  in 
25  national  men's  magazines.  Full- 
page,  four-color  ads  will  be  in  in- 
dividual Sunday  roto  magazine  sec- 
tions and  in  run-of-paper  positions  in 
many  newspapers  around  the  country. 

One  of  the  heaviest  TV  saturation 


campaigns  on  any  picture  will  be  con- 
ducted concurrently  in  every  local 
market,  and  radio  and  daily  papers 
will  be  used  extensively.  A  full-page 
ad  keyed  to  Friday's  luncheon  and 
the  story  of  the  exploitation  plans  for 
the  picture  appeared  in  yesterday's 
N.Y.  Times.  The  entire  campaign  is 
under  the  direction  of  Sid  Blumen- 
stock,  Embassy  advertising  -  publicity 
director,  and  Bill  Doll,  vice-president. 

Francis  Redstone,  Boston  exhibi- 
tor, was  master  of  ceremonies  at  the 
luncheon. 


Springer  Joins  Jacobs 

John  Springer  has  joined  the  Ar- 
thur P.  Jacobs  Company  where  he 
will  be  in  charge  of  personalities  and 
motion  pictures  departments,  under 
Irving  Windisch,  vice-president  of  the 
organization  and  head  of  the  New 
York  office.  For  the  past  two  years, 
Springer  has  been  in  charge  of  maga- 
zine publicity  at  20th  Century-Fox. 
Prior  to  that  he  handled  magazine 
publicity  at  RKO  Radio  Pictures  from 
1946  through  1956. 


(Continued  from  page  |j| 

this  picture,"  he  said.  "We  tJl 
tremendous  box  office.  And  I 
easiest  picture  to  sell  we've  efl 
We  sold  2,000  dates  in  a  wjl 
next  July,  the  first  week  we  is 
picture." 

Boasberg  read  a  telegra  ||: 
Benj.  Kalmenson,  Warners  e  ■ 
vice-president,  who  is  in  C;,{4> 
congratulating  Joseph  LeviJ 
bassy  president,  on  his  camp  * 
the  picture. 

Calls  Showmanship  'Grei  I 

"This    luncheon,"    Boasbe  I 
eluded,  "is  in  itself  one  of  tip 
est  showmanship  jobs  I've  e\ 
This   industry   needs  more 
vines." 

A  similar  sentiment  was  vj 
Samuel  Rosen,  Stanley  Wa: 
ecutive  vice-president,  who 
and  his  partner,  Si  Fabian 
have  felt  we  were  in  a  dying 
We  have  felt  many  times  tl 
the  business  needs  is  more  | 
Levine.  We  exhibitors  wik 
hind  this  picture  and  will  gf 
value  it  shows  at  the  box  of 
wish  we  could  do  more, 
Federal  laws  prohibit." 

'None  Can  Make  a  Better  P 

Sol  Schwartz,  RKO  Theatj 
ident,  after  listening  to  a  fe 
of  appreciation  from  the  prod 
director  of  the  picture,  wl< 
from  Rome  to  attend  the  1\ 
said  "We  have  some  people  c 
who  may  be  able  to  speai 
English,  but  none  that  can 
better  picture  than  'Hercules. 

"I  am  thrilled  by  anyone  wl 
into  our  business  and  gives 
stimulation  that  Joe  Levine  c1 
campaign  is  the  greatest." 


Sherwood,  Veteran 
Director,  Dies  in  P 

John  F.  Sherwood,  53,  \ 
working  in  New  York  as  di:' 
the  second  unit  of  Universa 
Way  the  Wind  Blows,"  wa 
stricken  here  last  week.  He  1 
taken  to  the  Hospital  for  J 
seases  for  treatment  of  a  h 
ment,  and  died  there  on  Tl 

With  Universal  for  25  yea! 
wood   was   an   original  me 
Screen  Directors  Guild.  Ht 
vived  by  his  wife,  Patricia, 
wood. 


nday,  March  23,  1959 


Motion  Picture  Daily 


A  Studying 


fi    (Continued  from  page  1) 
fly  what  further  diversifications  is 
|  tog  considered  could  not  be  ascer- 
||red  at  the  weekend. 
Vt  the  meeting  Friday  Steve  Broidy, 
>i  lent,  reported  to  the  board  on 
|    company's  film  production  pro- 
I  |m  for  the  coming  year.  Also  dis- 
std  was  the  outstanding  success 
-tie  box  office  of  two  current  re- 
is,  "The  House  on  Haunted  Hill" 
r[  'Al  Capone." 

Company  Officials  Participate 

'resent  at  the  meeting,  in  addition 
Broidy,  were  W.  Ray  Johnston, 
irman;  Edward  Morey,  vice-pres- 
lt.  Corwin  Hurlock,  Porzelt;  Nor- 

!'  V.  Richey,  and  Herman  Rifkin. 

r_re  D.  Burrows,  executive  vice- 
:  ;iclent  and  treasurer,  was  unable 

( tttend  due  to  illness, 
r  >idy  and  Sanford  Abrahams,  new- 
ippointed  advertising  -  publicity 

J  ctor,  will  meet  trade  press  rep- 

^-ntatives  at  the  company's  home 
e  this  morning.  Abrahams  plans 
pend  several  weeks  in  New  York 
campaigns  for  upcoming  releases. 


t  Dates  to  Vote 

'  \  ( Continued  from  page  1 ) 
•000.  The  merger  agreement  was 
roved  by  the  List  Industries  and 
i  Alden  boards  of  directors  ear- 
this  month. 

bring  on  the  merger  agreement 
I  take  place  at  the  List  Industries 
aal  meeting  on  April  10  at  the 
lington  Hotel,  New  York.  Share- 
lers  of  record  March  10  are  en- 
u  to  vote. 

uareholders  of  Glen  Alden  are  to 
j  on  April  21  at  the  Sterling  Hotel 
/ilkes-Barre,  with  shareholders  of 
rd  March  30  entitled  to  vote. 


mpo  Dues 

]  (Continued  from  page  1) 
Dmpo's  new  program  which,  basic- 
encompasses  all  activities  which 
t  both  exhibition  and  distribution, 
po's  current  efforts  are  being  di- 
d  against  censorship  measures  on 
mber  of  fronts  and  on  behalf  of 
otion  and  publicity  for  the  Acad- 
Avvards  telecast  on  April  6. 
le  Compo  dues  collections  are  be- 
nade  by  film  salesmen  under  area 
jmen.  Distribution  companies,  by 
iment,  match  all  exhibitor  con- 
rji  'tions  to  Compo,  dollar  for  dollar. 


tard  for  Cinerama 

fcVANA,  CUBA,  March  22.  -  At 
•remiere  of  Cinerama's  third  pro- 
on,  "Seven  Wonders  of  the 
d."  Teatro  Radiocentro  and  the 
ey  Warner  Cinerama  Corp.  re- 
d  what  is  comparable  to  the 
fican  "Oscar"  -  El  Trofeo  Val- 
.  The  award  for  1958  from  the 
'acion  de  Redactores  Cinemato- 
os  y  Teatrales  de  Cuba  (Asso- 
n  of  Cinema  and  Theatre  Writ- 
:  Cuba)  was  presented  by  Victor 
V,  president  of  the  Association. 


Louvau  Joins  S.G. 
Station  Operations 

Norman  Louvau  has  joined  Screen 
Gems  to  spearhead  the  TV  film  com- 
pany's expansion  into  TV  station  own- 
ership and  operation,  it  was  an- 
nounced by  Ralph  M.  Cohn,  presi- 
dent of  the  Columbia  Pictures  TV 
subsidiary.  With  the  title  of  general 
manager  of  station  operations,  Louvau 
will  be  responsible,  in  the  first  in- 
stance, for  negotiating  purchase  of 
stations,  and  ultimately  of  supervising 
their  operations. 

Louvau  has  just  resigned  as  general 
sales  manager  of  KRON-TV,  San  Fran- 
cisco. He  was  also  in  charge  of  film 
buying  and  took  part  in  the  major 
programming  efforts  of  the  station,  an 
NBC  affiliate.  Louvau  joined  KRON 
12  years  ago,  when  it  was  an  FM  sta- 
tion, and  became  general  sales  man- 
ager when  it  received  its  TV  grant 
in  1949. 


Television  Today 


'Tactic'  Now  Set  for 
114  TV  Stations 

"Tactic,"  a  weekly  series  of  six  half- 
hour  television  programs  featuring 
leading  creative  personalities  utilizing 
their  special  talents  to  show  how  they 
would  inform  the  public  about  the 
proper  attitudes  toward  cancer  con- 
trol, has  been  scheduled  by  114  sta- 
tions including  33  educational  TV 
stations  and  81  NBC  commercial  out- 
lets. It  is  expected  that  all  NBC  owned 
stations  and  affiliates  will  book  the 
series  for  showings  on  a  delayed  basis 
via  kinescopes. 

The  programs,  originally  telecast 
through  NBC  network  facilities  di- 
rectly to  educational  stations,  was  pro- 
duced by  the  National  Broadcasting 
Company  in  cooperation  with  the 
Educational  Television  and  Radio 
Center  and  the  American  Cancer  So- 
ciety. 


TV  Campaign  for 
4Hot'  Gets  Underway 

The  heaviest  television  campaign  in 
United  Artists  promotion  history  has 
been  set  for  "Some  Like  It  Hot," 
which  is  opening  across  the  country 
for  Easter  holiday  engagements. 

First  phase  of  the  video  campaign 
takes  place  via  27  major  stations  in 
Baltimore,  Boston,  Buffalo,  Chicago, 
Cleveland,  Denver,  Kansas  City,  Los 
Angeles,  Miami,  New  Orleans,  Phila- 
delphia, Pittsburgh,  St.  Louis  and 
Washington,  D.  C.  The  same  TV  pat- 
tern will  be  followed  with  subsequent 
regional  premieres. 


Leventhal  Elected 

(Continued  from  page  1) 
Graw,  vice-president;  C.  Elmer  Nolte, 
Jr.,  treasurer;  James  L.  Whittle,  ex- 
ecutive secretary  and  Mrs.  Helen  Dier- 
ing,  secretary. 

The  new  board  of  directors  is  made 
up  of  Leon  Back,  Walter  Gettinger, 
Jacob  Levin,  Edward  Perotka,  J.  Stan- 
ley Baker,  John  Manuel,  Louis  Gaert- 
ner  and  D.  M.  DeLauney,  all  of  whom 
are  exhibitors. 


IN  OUR  VIEW 


IT  IS  indeed  gratifying  and  encour- 
aging that  President  Eisenhower 
has  stepped  into  the  controversy 
over  the  "equal  time"  provision  of 
the  Federal  Communications  Act, 
even  though  the  Chief  Executive's 
participation  is  by  indirection,  as  nec- 
essarily it  must  be.  It  is  noteworthy 
that  the  President,  when  he  was  made 
aware  of  the  situation  through  dis- 
cussion of  the  matter  in  the  news- 
papers, took  immediate  steps  to  bring 
about  a  remedy  for  a  situation  which 
he  himself  described  as  "ridiculous." 

The  "ridiculous"  provision  is  a  Fed- 
eral requirement  that  all  radio  and 
television  stations  afford  equal  time 
for  all  candidates  for  any  public  of- 
fice. The  Federal  Communications 
Commission  recently  held  that  news 
presentations  fall  within  the  meaning 
of  the  controversial  Section  315.  The 
President  instructed  Attorney  General 
William  P.  Rogers  to  look  into  the 
situation  promptly,  to  determine 
whether  remedial  legislation  could  be 
prepared  or  other  appropriate  action 
taken. 


It  was  pointed  out  by  the  Presi- 
dent's Press  Secretary,  James  C. 
Hagerty,  that  the  President  was  not 
finding  fault  with  the  FCC,  which 
was  merely  carrying  out  the  law  as  it 
stood,  which  the  FCC  itself  has  asked 
be  changed.  The  whole  matter  came 
sharply  to  light  recently  when  Lar 
Daly,  candidate  for  the  Chicago 
Mayoralty,  complained  to  the  FCC, 
demanding  "equal  time"  from  local 
television  stations  after  Mayor  Richard 
J.  Daly,  candidate  for  reelection,  had 
appeared  on  regularly  scheduled  news 
telecasts.  The  commission  decided,  by 
a  vote  of  four  to  three  in  an  initial 
ruling  that  Section  315  applied  to 
news  programs  as  well  as  avowedly 
partisan  speeches  of  political  can- 
didates. 

Chairman  John  C.  Doerfer  of  the 
FCC,  speaking  before  the  National 
Association  of  Broadcasters  in  con- 
vention in  Chicago  last  week,  called 
for  repeal  of  the  section  at  issue.  He 
had  voted  with  the  minority  in  the 
Lar  Daly  case. 

• 

Mr.  Doerfer  properly  called  for  a 
policy  under  which  the  FCC  could 
readily  distinguish  between  news  and 
"political  presentation"  in  determining 
"equal  time"  problems. 

It  is  highly  significant  that  Mr. 
Hagerty,  presumably  voicing  an  opi- 
nion of  the  President,  and  in  explana- 
tion of  the  President's  reaction  to  the 
situation,  said  it  was  "ridiculous"  to 
attempt  to  say  by  law  how  the  news 
was  to  be  presented  by  television  or 
radio.  Certainly  it  must  be  obvious 
that  dictation   as  to  news  content, 


Ross  Forms  Int'l 
Film-TV  Division 

Wallace  A.  Ross,  for  the  past  two 
and  a  half  years  public  relations  coun- 
sel to  the  Film  Producers  Association 
of  New  York  and  previously  publisher 
of  Ross  Reports  On  Television,  has 
formed  an  international  film-TV  rela- 
tions division  to  promote  a  television 
commercials  national  festival  and 
forum  in  New  York  next  March. 

To  Attend  5  Festivals 

He  leaves  April  9  on  the  Liberte  to 
represent  independent  producers  of 
business,  documentary  and  television 
advertising  films  at  five  festivals  in 
Europe  this  summer  —  Harrogate, 
England,  April  21-24  (business-docu- 
mentary); Cannes,  May  1-15  (fea- 
tures) and  June  9-13  (advertising); 
Venice,  July  2-12  (business-documen- 
tary); and  Edinbugh  (features-docu- 
mentaries) in  September.  In  August, 
with  several  commissions  to  report  on 
Russian  reaction  to  the  American  Na- 
tional Exhibition  in  Moscow  this  sum- 
mer, he'll  visit  the  U.S.S.R. 


Eric  Johnston  on  NBC 
To  Aid  Academy  Show 

Eric  Johnston,  president  of  the  Mo- 
tion Picture  Association  of  America, 
will  appear  on  the  NBC  radio  net- 
work on  "Night  Line"  and  "Monitor" 
via  taped  interviews  that  he  is  making 
in  Washington  to  help  in  the  promo- 
tion for  the  Academy  Awards  simul- 
cast, according  to  word  from  Sid  Zins, 
exploitation  chairman  in  the  nation's 
capital.  Johnston  also  is  making  radio 
tapes  for  local  use. 

handling  and  manner  of  presentation 
is  inconceivable  anywhere  except  in 
a  police  state.  We  have  not  yet 
reached  that  point! 

Mr.  Doerfer  observed  that  it  would 
be  a  responsibility  of  the  station  to 
so  conduct  its  handling  of  these  mat- 
ters as  to  make  cartain  that  the  charge 
of  deliberate  coloring  of  news  pre- 
sentation to  favor  a  candidate  for  of- 
fice cannot  be  leveled  against  the 
station.  With  license  renewals  coming 
up  every  three  years  it  is  not  likely 
that  a  station  would  take  a  chance  of 
jeopardizing  its  license  to  operate  by 
such  unethical  practice. 

In  any  event,  it  is  heartening  to 
find  the  President  alert  to  take  action 
in  a  situation  concerning  a  commu- 
nications medium  where  an  obvious 
inequity  exists. 

— Charles  S.  Aaronson 


BROOKS 

COSTUMES 


"HOPE 
HILARIOUS!" 

A.  EXAMINER 


BOB 
HOPE 

RHONDA 
FLEMING 


"Can  turn  into 
important  cash!' 

-M.  P.  DAILY 

And  the  cash 
Jl  important  in  all 
{  first  engagements! 
RECORD 
SMASHING 
BUSINESS  in: 

LOS  ANGELES— Multiple  Run— 19  Thi 
TACOMA— Music  Box 
—Miami 
MIAMI  BEACH-Carib 
CORAL  GABLES— Miracle 
SAN  BERNARDINO— California 
SAN  DIEGO-Fox 

SAN  PEDRO-Strand 
SANTA  ANA-West  Coast,  Hiway  39  Driv( 
SANTA  BARBARA— Arlington 
SEATTLE— Coliseum 
TUCSON-Fox 
WEST  PALM  BEACH— Florida 


■ 

MOTION  PICTURE 

Bill 

m  op  b 

i/OL.  85,  NO.  55 

NEW  YORK,  U.S.A.,  TUESDAY,  MARCH  24,  1959 

TEN  CENTS 

Optimistic 

'Back  to  Cinema'  Campaign              °ne  Trial  Per  Market 

Broidy  Sees 
LA  Operations 
[n  Black  Soon 

Six  High  Budget  Films 
On  Schedule;  10  Others 

On  the  basis  of  current  and  forth- 

oming  product  prospects  Allied  Art- 
ists   will    finish    the    current  fiscal 

'ear  ending 

june  30  in  the 

iilack  and  will 

Ihow  a  profit 
Iter     the  first 

[uarter   of  the 

lew  year,  Steve 

Sroidy,  presi- 

lent,  said  at  a 

press  confer- 
llmce     in  the 

iome  office  yes- 

'terday. 

i '  Allied  Artists 
!  f3st  $1,180,000 
,pst    year  and 

iver  82,000,000  the  year  before. 
Broidy's  forecast  is  based  on  box 
(Continued  on  page  3) 


Steve  Broid\ 


uggests  Area  Meetings 
h  Increase  Attendance 

Special  to  THE  DAILY 
RICHMOND,  March  23,  1959.  - 
\  egional  exhibitor  conventions  of 
Beater  scope  than  those  represented 
U  local  or  single-state  associations 
iiould  be  of  greater  value  to  exhibi- 
ts and  might  help  to  solve  the  prob- 
■m  of  dwinding  attendance  at  exhibi- 
jjsr  conventions,  Carlton  Duffus,  ex- 
jbutive  director  of  Virginia  Motion 
'Hicture  Theatre  Assn.,  believes. 

Duffus,  while  stating  that  the  Vir- 
( Continued  on  page  2 ) 


Proves  Big  Success  in  Britain 

By  PETER  BURNUP 

LONDON,  March  23.— With  the  conclusion  tomorrow  of  ABC's  national 
"Back  to  the  Cinema"  campaign,  there  is  the  most  complete  evidence  that  the 
drive  has  been  an  unqualified  success,  both  in  its  effect  on  the  box  office  and 
  in  stimulating  keenness  and  enthusi- 
asm among  the  circuit's  management. 

In  making  this  statement  both  D.  J. 
Goodlatte,  managing  director,  and 
William  Cartlidge,  general  manager, 
of  Associated  British  Cinemas,  also 
point  to  the  unique  interest  which  the 
campaign  created  not  only  in  this 
country  but  in  Australia,  America  and 
Canada. 

In   Britain  there  is   factual  proof 
that  the  campaign  captivated  the  pub- 
( Continued  on  page  2) 


Embezzled  Heaven' 
1  Cited  by  Legion 

The  National  Legion  of  Decency 
i-tmounced  that  it  has  placed  the 
de  Rochemont  release,  "Em- 
ezzled  Heaven,"  based  on  the  well 
nown  novel  of  Franz  Werfel,  in  its 
1  classification  (morally  unobjection- 
ole  for  general  patronage).  At  the 
ime  time  the  Legion  stated  that  this 
(Continued  on  page  3) 


Levy  Here  for  New 
Deal  with  Columbia 

By  VINCENT  CANBY 

Negotiations  for  a  new  multiple- 
i  i 

picture  contract  are  expected  to  be 
concluded  today  between  Columbia 
Pictures  and  French  producer  Raoul 
Levy,  the  latter  told  the  trade  press 
at  luncheon  here  yesterday  in  the 
Columbia  home  office.  Levy,  produ- 
cer of  the  Brigitte  Bardot  film,  "And 
God  Created  Woman,"  shared  the  in- 
terview spotlight  with  Henri-Georges 
Clouzot,  one  of  France's  best  known 
(Continued  on  page  2) 

Fraught  Installed  As 
New  UDT  President 

Special  to  THE  DAILY 
DETROIT,  March  23.-Woodrow 
R.  Praught  was  installed  as  president 
of  the  21 -theatre  United  Detroit 
Theatres  circuit  here  today  at  a  meet- 
ing of  managers  by  Edward  L.  Hy- 
man,  vice-president  of  American 
Broadcasting-Paramount  Theatres. 

Hym?n,  who  was  accompanied  here 
by  Ben  Levy,  also  addressed  the  meet- 
ing on  orderly  distribution. 

At  the  same  time,  it  was  announced 
that  Don  Allen  has  been  promoted  to 
(Continued  on  page  2) 

Skouras  Will  Receive 
Plaque  from  Army 

From  THE  DAILY  Bureau 

WASHINGTON,  March  23.  -  The 
Department  of  the  Army  will  present 
a  special  plaque  Thursday  noon  to 
20th  Century-Fox  president  Spyros 
Skouras  in  appreciation  of  two  short 
subjects  produced  by  Fox  Movietone 
News. 

The  plaque  will  be  awarded  by 
Army  Secretary  Drucker  for  "out- 
standing cooperation  and  interest  in 
the  production  of  excellent  Cinema- 
Scope  color  motion  picture  short  sub- 
jects" on  the  Army.  One  short  being 
cited  is  "Rockets  Roar  at  White 
Sands"  and  the  other  is  titled  "Fire- 
works For  Freedom." 


-The 


High  Court  Rejects 

D.  C.  Clearance  Suit 

From  THE  DAILY  Bureau 

WASHINGTON,  March  23.- 
Supreme  Court  today  refused  to  re- 
view lower  court  decisions  upholding 
the  film  clearance  system  in  the 
Washington,  D.  C,  area. 

The  system  was  challenged  by  Orbo 
Theatre  Corp.,  which  operates  the 
Villa  Theatre  in  Rockville,  Md.  It 
challenged  the  system  under  which 
it  gets  pictures  at  least  21  clays  after 
they  play  first-run  theatres  in  down- 
town Washington,  and  asked  $660,000 
(Continued  on  page  3) 

1,000  Theatres  File 
Formal  'Oscar'  Pledges 

Formal  pledges  of  participation  in 
the  "Oscar"  telecast  promotion  al- 
ready have  been  received  from  ap- 
proximately  1,000   theatres,  Charles 

E.  McCarthy,  Compo  information  di- 
rector,  reported  yesterday. 

"Judging  from  the  number  of  pro- 
(Continued  on  page  2) 


FCC  Approves 
Limited  Tests 
Of  Toll-TV 

Harris  Meet  Tomorrow 
For  ''Concurrent  Action9 


By  J.  A.  OTTEN 

WASHINGTON,  March  23.  -  The 
Federal  Communications  Commission 
in  a  sudden  about-face  today  said  it 
would  consider  immediately  applica- 
tions from  television  stations  for  very 
limited  tests  of  toll  television  systems. 

The  commission  had  previously 
promised  to  wait  to  process  applica- 
cations  until  after  the  current  session 
of  Congress,  but  apparently  won 
agreement  from  key  lawmakers  to  go 
ahead  sooner.  It  said  it  felt  its  an- 
nouncement was  "consonant  with 
(Continued  on  page  3) 


J.  H.  Stevens  Dies; 
Para.  Midwest  Manager 

Special  to  THE  DAILY 
CHICAGO,  March  23.-J.  Harold 
Stevens,  Paramount  Pictures'  Mid- 
Western  division  manager,  died  here 
yesterday,  following  illness  which  re- 
cently caused  him  to  take  a  leave  of 
absence  from  his  duties.  His  age  was 
58. 

Funeral    services    will    be  held 
Wednesday  morning  at  the  Meyers 
(Continued  on  page  3) 


Foreign  Film  Importers 
To  Form  Trade  Group 

A  wide-ranging  successor  to  the 
defunct  International  Motion  Picture 
Organization  is  being  mapped  by  rep- 
resentatives of 
at  least  24  for- 
eign film  im- 
porters and  dis- 
tributors, it  was 
reported  here 
yesterday 
by  Richar  d 
Brandt,  tempo- 
rary chairman. 

The  new  or- 
g  a  n  i  z  a  t  ion. 


Richard  Brandt 


probably  take 
the    name  of 
that  earlier 
ne  that  has  never  been  legally 
(Continued  on  page  3) 


Walt  Disnev  to  Hold 
Meeting  in  London 

Fro7ii  THE  DAILY  Bureau 

LONDON,  March  21  (By  Air 
Mail).— For  die  first  time  in  the  his- 
tory of  die  company  Walt  Disney  Pro- 
ductions is  to  stage  its  international 
convention  in  London.  This  is  also  the 
(Continued  on  page  3) 


2 


Motion  Picture  Daily 


Tuesday,  March  24,  li 


PERSONAL 
MENTION 


CHARLES  BOASBERG,  Warner 
Brothers  general  sales  manager, 
has  returned  to  the  Burbank  studios 
from  New  York. 

• 

William  S.  Paley,  chairman  of 
the  board  of  CBS,  left  New  York  yes- 
terday via  B.O.A.C.  for  Monter*o  Bay, 
B.W.I. 

• 

James  H.  Nicholson  and  Samuel 
Z.  Arkoff,  heads  of  American  Inter- 
national Pictures,  have  arrived  in 
Rome  from  New  York. 

• 

Robert  Rich,  general  sales  man- 
ager of  United  Artists  Associated,  and 
Don  Klauber,  national  sales  man- 
ager, have  returned  to  New  York  from 
Toronto. 

• 

William  Osborne,  Far  Eastern 
supervisor  for  Allied  Artists  Interna- 
tional, has  arrived  in  Tokyo  from  New 
York. 

• 

Bruce  Eells,  executive  vice-presi- 
dent of  United  Artists  Television,  left 
New  York  at  the  weekend  for  Holly- 
wood. 

• 

Kenneth  Winckles,  managing  di- 
rector of  the  J.  Arthur  Rank  Organiza- 
tion, will  return  to  London  today  from 
New  York  via  B.O.A.C. 

SPG  To  Meet  Tonight 
On  Wage  Negotiations 

The  Screen  Publicists  Cuild  will 
meet  tonight  to  decide  whether  to 
notify  20th  Century-Fox  and  Warner 
Bros,  that  the  union's  contracts  with 
the  motion  picture  companies  will  be 
terminated  April  11  if  no  agreement 
in  the  current  labor-management 
wage  dispute  is  reached  by  that  date. 
The  legal  deadline  for  filing  such  noti- 
fication is  Friday. 

The  Guild  membership  will  make 
its  decision  tonight  following  reports 
on  the  outcome  of  meetings  with  Fox 
and  Warner  management  representa- 
tives during  the  past  week.  A  negotia- 
ating  session  will  be  held  between 
union  and  Fox  officials  at  10:30  this 
morning. 

'Green'  Does  $100,000 

M-G-M's  "Green  Mansions"  grossed 
a  big  $110,000  for  its  first  four  days 
at  Radio  City  Music  Hall,  the  com- 
pany said  yesterday.  Saturday  busi- 
ness was  said  to  be  the  best  for  a  first 
Saturday  for  an  M-G-M  film  in  3V2 
years,  excluding  a  holiday  weekend. 


Levy  Arrives 


(Continued  from  page  1) 

directors  and  who  is  on  his  first  visit 
to  this  country. 

Clouzot,  who  shattered  U.S.  nerves 
and  set  new  box  office  records  with 
his  "Diabolique"  and  "The  Wages  of 
Fear,"  will  write  and  direct  the  first 
film  to  be  made  under  Levy's  new 
Columbia  deal,  "Verite,"  for  which 
Miss  Bardot  has  been  set  to  star. 

Although  he  declined  to  divulge  all 
the  details  of  the  new  contract,  on  the 
grounds  that  it  was  still  being  nego- 
tiated, Levy  said  it  would  probably 
run  for  three  years  and  call  for  be- 
tween one  and  three  films.  As  in  his 
previous  Columbia  commitment, 
which  he  is  just  winding  up,  the  U.S. 
firm  is  providing  a  major  part  of  the 
financing  as  well  as  distribution  facili- 
ties. 

This  earlier  deal  involved  "The 
Night  That  Heaven  Fell,"  the  soon- 
to-be  released  "In  Case  of  Emer- 
gency," the  recently  completed 
"Babette  Goes  to  War,"  all  of  which 
star  Miss  Bardot,  and  "San  Francisco 
Regatta." 

'Delighted'  by  Success  Here 

Clouzot  told  the  press  that  the 
U.S.  success  of  "Diabolique"  and 
"Wages  of  Fear"  both  "surprised"  and 
"delighted"  him.  He  also  confessed 
that  he  had  a  property  in  mind  which 
he  would  like  to  shoot  in  New  York. 
Neither  he  nor  Levy  seemed  too  con- 
cerned about  any  so-called  crisis  in 
the  current  French  film  industry.  The 
subject  of  the  French  government's 
aid  law,  which  provides  a  system 
of  subsidies  for  producers  and  which 
will  probably  be  extended  beyond  its 
December  30,  1959  expiration  date, 
prompted  Levy  to  comment  that  its 
principal  function  was  to  provide 
financing  for  "a  lot  of  pictures  which 
should  not  have  been  made  in  the 
first  place." 

Will  Seek  to  Expand 
Unemployment  Benefits 

From  THE  DAILY  Bureau 

WASHINGTON,  March  23.  -  The 
Administration  will  shortly  ask  Con- 
gress to  expand  the  coverage  and 
boost  taxes  under  the  unemployment 
compensation  system. 

Labor  Secretary  Mitchell  reported 
this  at  the  White  House  today  after 
President  Eisenhower's  meeting  with 
state  governors.  Mitchell  said  the  Ad- 
ministration would  ask  coverage  for 
all  businesses  with  one  or  more  em- 
ployes; now  only  firms  with  four  or 
more  workers  are  covered.  He  said 
the  Administration  would  also  seek 
to  have  the  unemployment  tax  based 
on  the  first  $4,200  a  year  of  worker 
earnings,  instead  of  $3,000  as  at 
present. 


Four  'Life'  Openings 
Set  Universal  Records 

Universal's  "Imitation  of  Life"  is 
off  to  the  greatest  business  in  the 
history  of  the  company,  spokesmen 
said  yesterday,  with  the  first  four 
dates  indicating  a  potential  block- 
buster matching  "The  Glenn  Miller 
Story,"  the  company's  all-time  record 
grosser,  and  outdistancing  "To  Hell 
and  Back,"  "Magnificent  Obsession" 
and  "Written  on  the  Wind,"  the  com- 
pany's biggest  grossing  films. 

The  first  six  days  at  the  Roosevelt 
Theatre  in  Chicago  totalled  $48,200, 
setting  a  new  all-time  high  for  a  Uni- 
versal picture,  and  matching  the  37- 
year  house  record  set  last  summer  by 
"The  Defiant  Ones."  The  first  three 
days  at  the  Hippodrome  Theatre  in 
Cleveland  were  $23,600,  a  new  all- 
time  high  for  any  picture  from  any 
company  to  play  the  house.  The  first 
three  days  at  the  Golden  Gate  in  San 
Francisco  and  the  Paramount  in  Los 
Angeles  set  new  all-time  highs  for 
U-I  pictures.  Former  did  $14,300; 
latter,  $12,500. 


Suggests  Meetings 

(Continued  from  page  1) 
ginia  organization  has  had  "very  good 
attendance  at  nearly  all  our  conven- 
tions or  meetings  for  a  good  many 
years,"  advocates  extending  its  con- 
ventions to  include  exhibitors  from 
Pennsylvania,  Maryland,  Delaware, 
District  of  Columbia  and  the  Caro- 
linas. 

"It  would  bring  together  exhibitors 
from  the  big  metropolitan  centers  as 
well  as  smaller  communities.  I  be- 
lieve that  a  series  of  such  conven- 
tions at  strategic  points  throughout 
the  country,  sponsored  by  exhibitor 
organizations  and  properly  supported 
by  production,  distribution  and  sup- 
pliers, would  benefit  the  industry  to 
a  great  extent,"  Duffus  said. 

Sees  National  Meets  'Too  Large' 

He  added  that  he  believes  national 
exhibitor  conventions  "have  grown  too 
large  for  most  exhibitors  to  get  much 
out  of  them,"  and  the  regional  meet- 
ings sometimes  offer  too  little.  The 
area  convention  could  be  the  success- 
ful, happy  medium,  he  believes. 


Praught  Installed 

(Continued  from  page  1) 
general  manager  of  Tri-States  Theatre 
Corp.,  Des  Moines.  Allen  has  been  co- 
manager  of  that  circuit  with  Praught 
since  1957. 

As  his  first  official  act  Praught  met 
the  trade  press  today,  and  tomorrow 
he  will  meet  the  daily  press  at  lunch. 
He  will  also  meet  tomorrow  with  the 
board  of  Variety  Tent  No.  5.  Wednes- 
day he  will  be  feted  at  a  lunch  to  be 
attended  by  distribution  regional  and 
district  managers. 


Cinema  Driv 


(Continued  from  page  1)  j 
Uc  and  managers  throughout  the 
cuit  have  consistently  referred  to 
terested   comment   and   praise  if; 
patrons. 

The  slogan,  "Don't  Take  Your  V 
for  Granted— Take  Her  Out  to 
Pictures,"  has  become   a  house! 
word.    Newspapers  throughout 
country  have  devoted  favourable 
torial  comment  to  the  catchphr;! 
One  newspaper  conducted  a  suf 
among  filmgoers  and  revealed  tha  i 
had  evoked  new  interest  in  cine:'' 
going  in  the  very  important  30-35 
groups. 

The  fact  that  the  campaign  c 
tured  the  enthusiasm  of  indepenc 
exhibitors  was  revealed  some  we 
ago  when  the  Cinematograph  Exh 
tors'  Association,  with  the  full  sup], 
of  Associated  British,  adopted 
campaign  by  preparing  30,000  pos 
putting  over  the  slogan.  Addition; 
the  CEA,  with  the  assistance  of  A 
prepared  a  special  campaign  for  It 
newspaper  advertising. 


1,000  Theatres  File 

(Continued  from  page  1) 
motion  kits  ordered  by  exhibitors  \ 
have  not  yet  sent  in  their  pie 
cards,  and  the  extensive  promo 
plans  announced  by  several  of 
large  circuits  which  also  have 
sent  in  their  signed  pledges,  thi 
only  a  small  percentage  of  the  ac 
number  of  theatres  already  at  w 
on  the  promotion,"  McCarthy  sa 
"While  we  are  naturally  more 
terested  in  the  promotion  itself  t 
in  the  receipt  of  pledge  cards, 
would  appreciate  being  notified 
all  participating  theatres  so  that 
may  obtain  a  reasonably  accu 
account  of  the  number  of  thea: 
engaged." 


NEW  YORK  THEATRI 


■ — RADIO  CITY  MUSIC  HALL  - 

Rockefeller  Center  •  Ci  6-4600 
AUDREY  HEPBURN  .  ANTHONY  PERKIN 
in  "GREEN  MANSIONS" 

Co-starring  LEE  J.  COBB 
SESSUE  HAYAKAWA  •  HENRY  SUVA 

In  METROCOLOR  and  CinemaScope 
An  M-G-M  Picture 
and  THE  MUSIC  HALL'S  BREAT  EASTEB  STA6E  SHOW 


y  BEST  J  SPECIAL 

TRAILERS! 

JSwSSS  I  filmack  V 

iii  mm  li. 


MOTION    PICTURE    DAILY,    Martin    Quigley,    Editor-in-Chief    and    Publisher;    Sherwin   Kane,    Editor;    James   D.    Ivers,    Managing    Editor;    Richard    Gertner,    News  Ed 
Herbert    V.    Fecke,    Advertising    Manager;    Gus    H.    Fausel,    Production    Manager,    TELEVISION    TODAY,    Charles    S.    Aaronson,    Editorial    Director;    Pinky    Herman.  V 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,   Samuel   D.   Berns,   Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  V. 
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uesday,  March  24,  1959  MOTION   PlGTURE  DAILY 


c  nk  'Disappointed'  in 
S.  Venture:  Davis 

From  THE  DAILY  Bureau 

i  LONDON,  March  (21)  (By  Air 
{[ail) — Commenting  on  the  Rank  Or- 

j  knisation's  decision  to  cease  distrib- 
ing  its   own  films   in   the  United 

J  jates  from  March  28,  John  Davis, 
anaging  director  of  the  Rank  Or- 

,  anisation,  said  "we  were  not  making 

..-ogress  and  there  was  no  justification 

Jjfi  continuing  to  operate  at  a  loss." 

I  He  added:  "It  will  no  doubt  be 
Mnembered   that   we  never  under- 

,  timated  the  magnitude  of  the  ven- 
ire which  we  were  undertaking.  It 
nevertheless,  a  disappointment  that 
«  have  not  been  able  to  make  a 
Access  of  it." 


?CC  Approves 


Broidy  Expects  AA  Operations  in  Black  Soon 


(Continued  from  page  1) 
.rrent    Congressional  consideration 
\  the  subject." 
Each  toll-TV  system  will  be  limited 
testing  in  one  market  area,  and 
ch  market  area  will  be  limited  to 
rting  one  toll-TV  system.  This  is 
.proximately  the  proposal  of  House 
)mmerce      Committee  Chairman 
.  arris   (D.,   Ark.)   and  is  far  more 
'  :  nited  than  the  tests  originally  pro- 
:  Led  by  the  FCC. 
~'~  Any  market  area  used  must  have 
least  four  top-quality  TV  stations, 
e  FCC  said.  The  commission  didn't 
picate  how  fast  it  expected  to  pro- 
.  J*s  applications  or  when  tests  might 
■  irt. 

]  !  Harris    confirmed    that    he  had 
,  irked  out  the  agreement  with  the 
|C  and  said  his  committee  would 
let  W  ednesday  "to  take  concurrent 
tion"  approving  the  limited  tests. 
Asked  whether  FCC  action  did  not 
~rmit  wire  subscription  television  to 
...  ahead,  Harris  said  the  FCC  state- 
llpnt  today  did  not  effect  wire  and 
"'h  committee'  would   decide  Wed- 
_jj|day  what  separate  action  it  might 
le  to  take  on  wire  toll-TV. 
Jj  Harris  may   now   drop   plans  for 
arings  and  action  on  his  bill  to  bar 
'M  broadcast  and  wire  toll-TV  except 
■  limited  tests.  The  FCC  action  puts 
..  J  limit  on  wired  toll-TV  programs. 
•    The  commission  said  that  until  a 
cision  is  reached  on  permanent  au- 
irization  of  toll-TV,   the  viewing 
iblic  should  not  be  required  to  buy 
jy  special  receiving  equipment.  This 
leans  the  station  or  system  propo- 
iint  must  pay  for  this.  The  public 
ssumably  would  still  pay  viewing 
larges  for  the  individual  programs. 
At  least  five  systems  have  indi- 
ted  an    interest    in    tests:  Zenith 
dio  Corp.,  Skiatron  Electronics,  In- 
juational  Telemeter  Corp.,  Bi-Tran, 
'd  Teleglobe. 

nop'  Bows  March  30 

"Room  at  the  Top,"  which  has  just 
en  cited  as  the  "best  motion  picture 
mi  any  source"  by  the  British  Film 
■ademy,  will  have  its  American  pre- 

iere  at  the  Fine  Arts   Theatre  here 

'  Monday,  March  30. 


(Continued  from  page  1) 
office  experience  to  date  with  "House 
on  Haunted  Hill"  and  "Al  Capone," 
both  of  which,  he  said,  are  outgross- 
ing  AA's  biggest  grossers  of  former 
years. 

Forthcoming  product  on  which  the 
company  is  banking  heavily  is  the 
SI, 800,000  "The  Big  Circus,"  which 
will  be  ready  in  July;  "Man  of  Mont- 
martre"  and  "79  Park  Avenue."  These, 
with  "Capone"  and  two  to  be  an- 
nounced soon,  will  top  the  company's 
schedule  for  the  year. 

Roadshows  Possible 

Sales  policy  and  plans  for  "Circus" 
are  being  discussed  at  the  current 
meetings  here  with  Morey  Goldstein, 
sales  manager,  and  Sandy  Abrahams, 
advertising-publicity  director.  There 
is  a  possibility  the  picture  may  be 
roadshown. 

A- A  plans  to  produce  16  features 
this  year,  of  which  at  least  six  will  be 
in  its  top  quality  category.  Broidy 
said  whether  there  will  be  more  of 
both  top  quality  and  program  produc- 
tions depends  on  the  reception  the 
coming  releases  get  from  exhibitors. 

"It  is  our  hope  to  be  able  not  only 
to  continue  this  policy  of  making 
top  quality  pictures  but  to  increase 
their  output.  'Bazz'  Goldstein's  cross- 
country  trip   visiting  exhibitors  last 


fall  was  successful  in  winning  their 
cooperation.  I  believe  the  exhibitors 
are  serious  in  wanting  to  see  us  do 
this  job. 

"We  have  to  have  an  inventory 
'roll-over',"  Broidy  said.  "If  the  ex- 
hibitors do  not  support  our  regular 
releases,  the  result  will  be  a  lessen- 
ing or  delays  of  production  of  the  top 
quality  pictures,  because  that's  where 
the  money  with  which  to  make  the 
latter  has  to  come  from.  If  they  con- 
tinue1 to  support  us,  I'm  sure  we'll 
give  them  many  a  happy  surprise 
with  even  our  lower-budgeted  films. 

Cites  Four  Films 

"For  example,  our  'Crime  and 
Punishment,  U.S.A.,'  is  a  picture  with 
fine  potential,  as  are  such  pictures  as 
'Genny  Angel,'  'I  Passed  for  White' 
and  'The  Bat.'  If  the  proper  effort 
is  put  behind  pictures,  they  can  go 
as  high  as  the  public  will  take  them. 
No  one  knows  for  sure  today  just 
what  will  do  big  business. 

"If  anyone  thinks  the  industry  can 
maintain  itself  solely  on  'blockbusters' 
he  is  making  a  big  mistake.  We  have 
to  have  pictures  like  'Haunted 
Hill',  made  at  a  cost  that  permits 
them  to  return  a  profit.  It  can  be 
tragic  if  you  get  one  intended  block- 
buster that  instead  blocks  and  busts." 

Broidy  said  A-A  has  no  precon- 


ceived ideas  about  the  diversification 
action  its  board  of  directors  approved 
last  Friday  and  appointed  a  commit- 
tee of  three  non-company  members 
to  study  and  report  on. 

"We  have  had  diversification  in 
mind  for  some  time  and  have  had 
projects  presented  to  us  now  and  then. 
If  we  can  find  something  that  fits  into 
our  type  of  operation  we  think  it 
would  be  constructive  for  the  com- 
pany to  entertain  such  a  deal.  What- 
ever improves  our  profit  basis  helps 
take  care  of  our  scheduled  top  quality 
production  and  helps  us  to  continue 
or  expand  that  production  policy." 

Introduces  Abrahams 

Broidy  used  the  occasion  to  in- 
troduce Abrahams  to  the  Eastern  press 
representatives.  The  new  A-A  adver- 
tising-publicity head  said  he  was 
"lucky"  to  be  taking  over  his  post 
with  a  picture  like  "Big  Circus"  ready. 

Goldstein  said  he  felt  his  nationwide 
tour  visiting  exhibitors  had  succeeded 
in  alerting  them  to  the  need  for  pro- 
tecting their  sources  of  product  sup- 
ply by  cooperating  with  A-A. 

"Because  of  today's  conditions,"  he 
said,  "even  a  small  company's  out- 
put is  important  to  the  exhibitors." 

Broidy  will  return  to  Hollywood  to- 
day. Abrahams  leaves  tomorrow  or 
Thursday. 


Foreign  Films 


(Continued  from  page  1) 

dissolved,  is  being  formed  "for  the 
mutual  benefit  of  its  members  and 
to  take  concerted  action  upon  vari- 
ous problems  that  presently  confront 
the  independent  importer  -  distribu- 
tor," it  was  stated. 

Whereas  the  old  IMPO  was  formed 
primarily  for  the  purpose  of  protect- 
ing independent  distributors  here 
from  foreign  infiltration,  Brandt  said, 
the  new  organization  would  concern 
itself  with  more  current  problems, 
such  as  censorship,  import  restric- 
tions, advertising  and  physical  prob- 
lems resulting  from  shipping,  small 
office  operations,  etc. 

Brandt  said  the  principal  failings 
of  the  old  IMPO  were  its  narrow- 
ness of  purpose  and  its  plan  of  organi- 
zation, which  because  of  "its  very 
nature  found  various  distributors  and 
importers  constantly  fighting  among 
themselves."  The  new  IMPO  would 
be  a  trade  organization  similar  in  set- 
up and  intent  to  the  Motion  Picture 
Export  Association,  he  pointed  out. 

Two  committees  have  been  formed 
by  foreign  importers  and  distributors 
to  get  the  new  organization  rolling. 
One  committee  will  formulate  the 
fundamental  program  aims  of  the  or- 
ganization, and  the  other  will  con- 
cern itself  with  organizational  details. 
Both  committees  will  report  their 
findings  at  a  general  meeting  at  the 
end  of  May,  following  the  Cannes 
Film  Festival,  which  is  considered 
prime  buying  time  for  many  of  the 
companies  participating. 


J.  H.  Stevens  Dies 

( Continued  from  page  1 ) 

Funeral  Home,  6251  Dempster 
Street,  Morton  Grove,  111. 

Stevens,  who  last  year  was  named 
Mid-Western  division  manager  with 
headquarters  in  Chicago  joined  Para- 
mount in  1923  as  chief  accountant 
in  Boston.  He  was  successively  book- 
er, booking  manager  and  salesman 
in  Boston  before  being  name  1  branch 
manager  in  Portland,  Me.,  in  1929.  He 
later  served  as  Paramount  manager 
in  Indianapolis,  Boston  and  Chicago. 

Stevens  is  survived  by  his  wife, 
Mrs.  Margaret  E.  Stevens,  and  three 
children.  The  family  has  requested 
that  no  flowers  be  sent,  and  has  sug- 
gested that  in  lieu  thereof  contribu- 
tions be  made  to  the  American  Can- 
cer Society. 


Disney  to  Hold  Meet 

(Continued  from  page  1) 
first  time  a  world  conference  of  all  the 
many  divisions  of  the  Disney  organi- 
zation has  been  held  outside  the  U.S. 
It  will  be  at  the  Dorchester  Hotel 
for  a  week  from  April  6  to  10. 

Nearly  150  top  executives  and  dele- 
gates from  more  than  20  countries  will 
be  headed  by  president  Roy  Disney. 
Other  leading  Hollywood  eveeutives 
who  will  attend  include  William  If. 
Anderson,  vice-president  in  charge  of 
studio  operations;  Card  Walker,  vice- 
president  in  charge  of  advertising  and 
sales;  Oliver  B.  Johnson,  secretary  of 
the  company  and  in  charge  of  music 
operations;  Ned  Clarke,  foreign  sales 
executive,  and  Mike  Havas,  European 
sales  executive. 


Court  Rejects 


(Continued  from  page  1) 

damages  and  an  injunction.  The  dis- 
trict and  circuit  courts,  however,  said 
they  could  find  no  proof  of  an  illegal 
conspiracy  among  the  distributors 
and  that  they  felt  they  had  no  power 
to  substitute  their  own  views  on 
necessary  clearance  time  for  the  busi- 
ness judgment  of  the  individual  dis- 
tributors. 

Orbo  appealed  to  the  high  court, 
but  the  justices  today  refused  to  en- 
tertain the  appeal.  They  gave  no 
reason  for  their  decision,  wdiich  in 
effect  ends  the  case. 

Orbo  argued  that  the  Paramount 
Case  decision  held  that  clearance  was 
not  justified  where  there  was  no  sub- 
stantial competition  between  die  thea- 
tres involved,  and  that  the  courts  do 
have  authority  to  determine  the 
amount  of  competition  and  therefore 
the  reasonable  clearance.  The  distrib- 
utors replied  that  clearance  was  a 
necessary  practice  dictated  bv  the 
economics  of  the  industry,  and  that 
the  particular  clearance  time  involved 
was  a  reasonable  one. 


'Embezzled  Heaven" 

(Continued  from  page  1) 
film,  "inspirational  in  tiieme,  artis- 
tically produced,  outstanding  in  enter- 
tainment value  and  judged  praise- 
worthy by  Cadiolic  critics"  is  recom- 
mended to  die  patronage  of  Catholic 
people  of  all  ages. 

"Embezzed  Heaven"  is  die  second 
film  so  recommended  bv  the  Legion. 


THESE  ARE  THE 

At  press-time,  "IMITATION 
four  cities  and  this  is  its  phet 

BIGGEST  week  for  any 

the  city  of  Chia 

BIGGEST  first  three  day 

Hippodrome  1 

BIGGEST  first  three  day 

to  play  the  G< 
theatre)  in  Sam 

BIGGEST  first  three  day 

at  the  Paramc 

*Except  "The  Glenn  Miller  Story"  with  stage  show 


ACTS  OF  LIFE 

DF  LIFE"  has  opened  in 
menal  record: 

versa  I  picture  ever  to  play 


CO 


t  the  entire  history  of  the 
llatre,  Cleveland** 

>r  any  Universal  picture  ever 
en  Gate  Theatre,  (or  any  other 
ancisco 

or  any  Universal  picture 
t  Theatre,  Los  Angeles  _ 


Except  "The  Robe"  at  advanced  prices 


*SINUUNGE 
.  REPORTS 
IN  HIS 
LATEST 
k  SURVEY... 


bv^S  ^1   ''"-TURE  ACTIVITY  is  published  weekly 

w  l  pr;c,s,on  of  ,his  da,a  is  *•**"*» 

r      h        ,0n  p;C,Ureindu^-d  by  govern- 

co"echons,  theatre  census;  ef     qs  « 

/ear  or  two  later  by  the  various  U  S  Gove 
Agencies.  Government 

ltrri0n  PUb'iShed  h  "*  -part  is  based  on 
--  than  7,000  interviews  a  week,  over  ,  000 
interviews  a  day.  '  ° 


****** 


435  TICKETS  OUT  Or 
10M iM»MISSIpNS  Wt 


ADVANCE  TRAttER 


it 


Full  particulars  of  Sindlinger's  detailed  analysis  substantiating 
this  statement  will  be  mailed  to  you  upon  request. 


)L.  85,  NO.  56 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  MARCH  25,  1959 


TEN  CENTS 


iod  Today  for 
oil-TV  Tests 


Special  to  THE  DAILY 
KANSAS  CITY,  Mo.,  March  24.— "The  blockbusters  of  today  are  grossing 
more  than  any  pictures  in  our  history"  and  some  of  the  upcoming  films  sched- 


X  Details  Additional 
ules  Governing  Trials 

Ry  J.  A.  OTTEN 

tVASHINGTON,  March  24.  -  The 
(use  Commerce  Committee  will 
et  tomorrow  morning,  apparently 
ratify  Monday's  Federal  Communi- 
ions  Commission  decision  to  start 
mediately  accepting  applications  for 
-TV  tests. 

Chairman  Harris  (D.,  Ark.)  today 
•ed  that  the  commission  action, 
dting  the  tests  to  one  market  area 
!  each  toll-TV  system,  is  substan- 
ly  the  same  as  he  had  proposed 
{Continued  on  page  5) 



oduction  at  M-G-M 
»  Hit  Summer  Peak 

From  THE  DAILY  Bureau 

iOLLYWOOD,  March  24.  -  With 
en  pictures  to  start  during  the  next 
days,  and  three  before  the  cameras, 
:.\fs  1959-60  production  schedule 
^eing  geared  to  reach  a  peak  of 
Svity  in  mid-summer, 
the  long-range  program  is  in  line 
a  the  policy  of  Sol  C.  Siegel,  vice- 
;ident  in  charge  of  production,  and 
jamin  Thau,  studio  administrator, 
mamtaining  a  backlog  of  corn- 
ed product  to  allow  for  orderly 
asing  and  concentrated  pre-selling 
(Continued  on  page  5) 


Walter  Reade,  Jr. 


enate  ok  Expected      Upcoming  Product  Looks  to  Break  jVgg  pol™y 

ee  House  Unit  All  Existing  Records;  Kerasotes         U.A.  Prohibits 

'Look-See'Deal 

By  Exhibitors 

To  Enforce  Agreed-on 
Terms,  or  Cut  Off  Service 

The  "look-see"  practice,  as  exhibi- 
tion interprets  it,  as  ended  insofar  as 
United  Artists  is  concerned,  William  J. 
Heineman,  vice- 
presidentin 
charge    of  dis- 
tribution, said 
yesterday       i  n 
enunciating  the 
company's  new 
sales  policy  at 
a    trade  press 
conference     a  t 
the  home  office. 

Beginning  at 
once,  he  said, 
U.  A.  will  ask 

terms  which  re-       W.  J.  Heineman 
fleet  the  individ- 
ual merits  of  each  picture  and,  there- 
(Continued  on  page  4) 

U-l  To  Hold  Three 
Latin  American  Meets 

Milton  R.  Rackmil,  Universal  Pic- 
tures president,  and  Americo  Aboaf, 
vice-president  and  foreign  general 
manager,  will  leave  here  today  for 
Jamaica  for  the  U-I  Caribbean  sales 
conference  there,  first  of  a  series  of 
three  Latin  American  meetings.  The 
(Continued  on  page  5) 

Court  Rejects  Chicago 
'Adults  Only'  Statute 

Special  to  THE  DAILY 
CHICAGO,  March  24.  -  The  Fed- 
eral District  Court  here  today  held 
unconstitutional  the  section  of  the 
Chicago  ordinance  limiting  films  to 
adults  only. 

Judge  Sullivan  granted  the  petition 
by  Paramount  Film  Distributing  Corp. 
of  an  injunction  against  the  city  which 
in  the  1958  ordinance  permitted  only 
those  over  21  to  attend  showings  of 
"Desire  Under  the  Elms."  The  film 
had  been  withheld  from  neighborhood 
theatres  pending  the  court  ruling. 


uled  for  release  "no  doubt  will  break 

'Duplicated'  Efforts 
Are  Scored  by  Reade 

Special  to  THE  DAILY 
KANSAS  CITY,  Mo.,  March  24.- 
If  the  motion  picture  industry  would 
utilize  and  coordinate  the  super-abun- 
dance of  asso- 
^jjMgjjjrj-'        ciations,  organ- 
jftk      Hk.  ■      izations  and 
JE^^^^^^Qk.         <>  in 

H       now    in  exist- 
4Jf:      ence,    it  could 
»  I      make  great 

strides  towards 
«*4§    A.        prosperity,  Wal- 
ter  Reade,  Jr. 
said  today  in  a 
key  -  note  ad- 
dress    to  the 
joint  conven- 
tion and  Show- 
a-Rama  of  the 
Missouri-Illinois  Theatre  Owners,  and 
the  United  Theatre  Owners  of  the 
(Continued  on  page  2) 


existing  box  office  records,"  George 
G.  Kerasotes,  Theatre  Owners  of 
America  president,  said  today  in  an 
address  before  the  joint  convention  of 
Missouri-Illinois  Theatre  Owners  and 
the  Theatre  Owners  of  the  Heart  of 
America  at  the  Hotel  Muehlebach 
here. 

Kerasotes   sounded  this  optimistic 
note  as  the  climax  of  a  speech  de- 
voted to  recent  progress  of  the  Amer- 
ican Congress  of  Exhibitors,  of  whose 
(Continued  on  page  2) 

Rays  of  Hope  Are 
In  View:  Roscoe 

Special  to  THE  DAILY 
LITTLE  ROCK,  Ark.,  March  24- 
George  Roscoe,  director  of  exhibitor 
relations  for  Theatre  Owners  of  Amer- 
ica, told  the  annual  convention  of  In- 
dependent Theatre  Owners  of  Arkan- 
sas here  today  that  in  the  light  of 
(Continued  on  page  4) 


Larger  Decency  Legion 
Film  Support  Program 

The  recently  announced  policy  of 
the  National  Legion  of  Decency  in 
recommending  films  on  its  approved 
list  has  been  augmented  by  additional 
affirmative  planks  in  its  new  platform, 
(Continued  on  page  4) 


NT  Exchange  Offer 
To  NTA  Effective 

From  THE  DAILY  Bureau 

LOS  ANGELES,  March  24.-B. 
Gerald  Cantor,  chairman  or  the 
board,  and  John  B.  Bertero,  presi- 
dent, of  National  Theatres,  an- 
nounced today  that  the  exchange  of- 
fer to  National  Telefilm  Associates 
stockholders  and  warrant  holders  has 
been  declared  effective.  Pursuant  to 
(Continued  on  page  4) 


Y.  Film-Fees  Bill 
ssed  in  Senate  56-0 

Special  to  THE  DAILY 
LBANY,  N.  Y.,  March  24.-Only 
hours  before  the  scheduled  ad- 
riment  of  the  legislature,  the  Sen- 
this  afternoon  passed  by  a  56-0 
'  a  film  fees  license  bill  sponsored 
ien.  John  J.  Marchi,  Staten  Island 
iublican.  The  measure,  similar  to 
(Continued  on  page  5) 


British  Pictures,  Properly  Slanted, 
Can  Succeed  Here,  Says  Cohen 

By  WARREN  G.  HARRIS 

Nat  Cohen,  managing  director  of  Anglo  Amalgamated  Film  Distributors,  is 
another  firm  believer  in  the  notion  that  British  films  can  succeed  in  the  Amer- 
ican market  if  they  are  made  according  to  the  right  formula.  The  latter,  in 
Cohen's  opinion,  is  horror  and  com 


EVISION  TODAY— page  5 


edy,  "going  from  the  sublime  to  the 
ridiculous." 

In  an  interview  at  the  Hampshire 
House  here  this  week,  Cohen  said 
that  he  is  very  hopeful  of  signing  a 
co-production  deal  with  one  or  more 
major  U.S.  companies.  On  this  cur- 
rent visit  here,  he  is  also  delivering 
the  completed  "Horrors  of  the  Black 


Museum"  to  American  International 
Pictures,  and  dickering  for  a  U.S.  dis- 
tributor of  two  "tremendously  suc- 
cessful" comedies,  "Carry  On,  Ser- 
geant" and  "Carry  On,  Nurse." 

In    England,    "Sergeant,"  which 
Cohen  feels  will  have  as  much  suc- 
cess among  Americans  as  our  own 
(Continued  on  page  5) 


Motion  Picture  Daily 


Wednesday,  March  25,  11 


PERSONAL 
MENTION 


JOSEPH  M.  SUGAR,  Magna  Thea- 
tre Corp.  vice-president  in  charge 
of  sales,  and  Martin  J.  Sweeny,  Jr., 
in  charge  of  sales  for  "South 
Pacific,"  have  left  New  York  on  a 
Coast-to-Coast  business  trip. 

• 

Milton  E.  Cohen,  United  Artists 
Eastern  and  Canadian  division  man- 
ager, is  in  Boston  from  New  York. 
• 

Charles  Rosenblatt,  vice-presi- 
dent of  International  Film  Distribu- 
tors, will  return  here  tomorrow  from  a 
European  sales  trip. 

• 

J.  F.  Lewis,  Jr.,  executive  of  Tech- 
nicolor, Ltd.,  will  arrive  here  from 
London  on  Friday  via  B.O.A.C. 
• 

Dave  Emanuel,  Tudor  Pictures 
general  manager,  will  leave  New  York 
today  for  a  trip  to  key  cities  between 
here  and  the  Coast. 

• 

John  H.  Burrows,  producer,  has 
arrived  in  New  York  from  the  Coast. 
• 

Millie  Perkins,  the  "Anne  Frank" 
of  20th  Century-Fox's  current  fea- 
ture, has  left  New  York  for  Holly- 
wood to  attend  the  premiere  of  the 
film  there. 


Allen  M.  Widem,  motion  picture 
editor  of  the  "Hartford  Times,"  has 
returned  there  from  New  York. 


Kerasotes  Sees  B.  O.  Record 


Danny  Kaye  Here 

Danny  Kaye  has  arrived  here  from 
the  Coast  with  the  first  print  of  his 
new  film,  "The  Five  Pennies,"  which 
lie  will  screen  for  Paramount  home 
office  executives.  While  in  New  York, 
Kaye  also  will  confer  with  the  Para- 
mount executives  on  the  advertising 
and  publicity  campaigns  being  devel- 
oped for  the  picture,  which  is  due  to 
be  released  during  the  summer. 


1 

UELC0IHE  BACK 

m 

NATIONAL  SCREEN  S 

ERVICE 

(Continued 

executive  committee  he  is  a  member, 
and  the  current  program  of  TOA. 

Registration  for  the  joint  "Shovva- 
rama"  convention  was  unexpectedly 
high,  at  311,  a  sharp  increase  over 
the  183  figure  at  last  year's  meeting. 

Reporting  on  ACE,  die  TOA  head 
said  it  is  making  gains  in  several 
areas  vital  to  the  survival  of  the  in- 
dustry. "In  an  amazingly  short  time," 
he  declared,  "if  I  interpret  rightly 
the  mood  of  exhibition,  we  have  in- 
voked a  spirit  of  unity  which  never 
before  existed." 

He  cited  specifically  ACE  develop- 
ments in  the  field  of  post-48  films, 
on  industry-government  relations,  pro- 
ducer-exhibitor-distributor relations, 
the  research  committee,  and  others. 

Points  to  Guild  Influence 

Kerasotes  called  the  post-48  films 
problems  "extremely  complex"  and 
said  if  the  producer  -  distributors  sold 
these  pictures  to  television  they  would 
pick  up  an  estimated  $300,000,000.  "I 
seriously  believe  they  would  sell  now," 
he  added,  "if  it  were  not  for  the  de- 
mands of  the  various  guilds  in  Holly- 
wood." 

The  ACE  committee  on  industry- 
government  relations  is  now  prepar- 
ing to  consult  with  the  Department 
of  Justice  on  the  questions  of  produc- 
tion by  circuits  with  the  privilege  of 
pre-exemption;  clarification  of  block- 
booking  where  there  is  no  competing 
exhibitor  for  the  run  who  requests 
picture-by-picture  selling;  and  how 
to  seat  exhibitors  on  the  boards  of 
directors  of  the  various  film  compa- 
nies. "Speaking  personally,"  Kerasotes 
said,  "I  am  hopeful  that  through  the 
united  voice  of  ACE,  we  will  now 


from  page  1 ) 

get  a  sympathetic  hearing  from  the 
Department  of  Justice." 

The  committee  dealing  with  pro- 
ducer-exhibitor-distributor relations  is 
working  on  an  agenda  for  die  pro- 
posed meeting  with  distribution  heads, 
and  announcement  of  the  time  and 
place  of  the  meeting  is  "expected 
momentarily." 

Turning  to  TOA,  its  president  said 
the  last  four  months  "have  been  with- 
out doubt  the  busiest  and  most  pro- 
ductive in  its  recent  history."  Through 
grass  roots  campaigns  TOA  has  de- 
veloped Congressional  and  Senatorial 
support  in  its  drives  to  have  military 
posts  play  pictures  after  commercial 
theatres,  for  support  of  the  Harris 
bill  banning  all  forms  of  pay-TV,  and 
to  have  theatres  exempt  from  mini- 
mum wage  legislation. 

Calls  Associations  Vital 

These  activities  are  things  "ACE 
cannot— by  the  broader  outlook  it 
must  take— do  for  exhibitors,"  Kera- 
sotes pointed  out.  "This  is  why  there 
is  a  need  for  individual  trade  associa- 
tions like  TOA  and  regional  units  like 
the  Missouri-Illinois  Theatre  Owners 
Assn.  and  the  United  Theatre  Owners 
of  the  Heart  of  America. 

"But  you  must  understand  that  no 
miracle  is  going  to  be  conjured  out 
of  the  dedicated  work  of  a  handful 
of  men,  neither  TOA  nor  ACE  is  a 
wonder  worker  waving  a  magic  wand 
whenever  an  exhibitor  anywhere  in 
the  United  States  is  in  trouble.  TOA 
and  ACE  are  the  machinery  to  get 
things  done  but  to  accomplish  our 
goals,  TOA  and  ACE  need  your  help, 
your  guidance  and  your  energy  to 
move  ahead." 


Columbia,  Dick  Clark 
Make  2-Picture  Deal 

Abe  Schneider,  president  of  Co- 
lumbia Pictures,  announced  yesterday 
the  signing  of  a  deal  with  Drexel  Pic- 
tures Corp.  under  which  television 
personality  Dick  Clark  will  make  two 
pictures  for  Columbia  release.  The 
deal  had  been  negotiated  by  Marvin 
Josephson,  president  of  Broadcast 
Management,  Inc.,  who  represented 
Drexel,  and  Leo  Jaffe,  representing 
Columbia. 

Clark  will  have  one  film  ready  for 
release  this  year  and  the  other  for 
1960. 


Columbia  Dividend 

Columbia  Pictures'  board  of  direc- 
tors at  a  meeting  yesterday  declared 
the  regular  quarterly  dividend  of 
•$1.06?i  on  the  $4.25  cumulative  pre- 
ferred stock  of  the  company  payable 
May  15  to  stockholders  of  record 
May  1. 


Paramount  Promotes 
Shartin  and  Foster 

Two  Paramount  branch  managerial 
appointments  were  announced  yester- 
day by  Sidney  G.  Deneau,  vice-presi- 
dent of  Paramount  Film  Distributing 
Corp.  Arnold  Shartin,  Salt  Lake  City 
branch  manager,  on  May  4  will  be- 
come Los  Angeles  branch  manager, 
succeeding  Alfred  R.  Taylor,  who,  as 
previously  announced,  will  assume 
supervision  of  Paramount's  Mid- 
Western  division. 

Succeeds  Stevens 

J.  Harold  Stevens,  who  died  in  Chi- 
cago last  Sunday,  had  been  manager 
of  the  Mid-Western  division  compris- 
ing the  Chicago,  Detroit,  Indianapo- 
lis, Milwaukee  and  Minneapolis 
branches.  Taylor's  headquarters  will 
be  in  Chicago. 

W.  Donald  Foster,  Kansas  City 
branch  sales  manager  has  been  pro- 
moted, effective  April  13,  to  Salt 
Lake  City  branch  manager. 


Four-Color  Car-Card 
Promotes  'Oscar7  on  Train: 

A  four-color  car-card  is  be 
placed  in  all  New  York  Central,  N 
Haven  and  Long  Island  suburl 
trains  here  to  plug  the  upcoming  "i 
car"  telecast.  Space  is  being  j 
vided  without  charge  under  arran 
incuts  made  by  Joseph  Gould,  Uni 
Artists,  and  Lloyd  Seidman  and  Ji 
Bass,  Donahue  &  Coe.  Printing 
done  by  the  National  Broadcast 
Company  at  no  cost  to  the  mot 
picture  industry.  NBC  is  to  telet 
the  "Oscar"  ceremonies. 


'Duplication 


(Continued  from  page  1) 

Heart  of  America,  at  the  Muehleb; 
Hotel  here. 

Calling  on  exhibition  to  make  tl 
tools  "productive,"  and  to  elimii 
the  cross-purposes  and  duplicatior 
effort,  Reade  pleaded  for  an  end 
"petty  jealousies  and  cat-calling 
distribution,"  and  substitution 
"brains,  brawn,  money,  time, 
above  all,  imagination"  to  save 
industry. 

He  declared  that  in  TOA  and  o 
exhibitor  organizations,  in 
COMPO  and  MPAA,  and  other 
dustry  groups,  exhibitors  have 
means  to  their  own  salvation.  H 
ever,  he  said,  die  duplication  of  efl 
and  committees,  in  such  fields  as 
search,  relief  from  Governmental  i 
trols,  business  building  and  stand 
ization  of  projection,  among  od 
"has  made  the  accomplishments  o 
these  committees,  with  all  their 
intentioned,  hard-working  meml 
very  small  indeed." 

Another  speaker  at  the  initial 
gram  today  was  H.  E.  Jamey 
chairman  of  the  board  of  Conn 
wealth  Theatres,  who  reported  on' 
status  of  the  Motion  Picture  In' 
ment  Trust. 

Will  Contact  SEC 

Jameyson,  who  launched  the 
ect  at  last  year's  convention  in 
sas  City,  said  that  the  company 
been  organized  and  that  other  pi 
of  the  undertaking  are  nearing 
pletion.  The  Securities  and  Exh 
Commission,   Jamevson  pointed 
soon  will  be  asked  to  pass  on> 
securities  to  be  sold,  and,  when 
proval  from  the  Federal  agency  i; 
tained,  stock  will  be  available  forf 
chase. 

The  officers  of  the  trust  are: 
eyson,  president,  and  Walter  R< 
Jr.,  New  York,  Henry  Griffing,  ( 
homa  City;  Beverly  Miller,  K: 
City;  and  H.  J.  Griffith,  Dallas, 
presidents.  Byron  Spencer,  K; 
City  attorney  is  secretary,  and  1 
ard  Orear,  Kansas  City,  is  tr 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  E 
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BOUNCING 

INTO  THE 

MUSIC  HALL,  N.Y. 

( Next  Attraction) 

WITH 

BUBBLING 
BOX-OFFICEY 
FUN  I 


M-G-Mi 


Deborah 
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Chevalier 

«itt.TOM  HELMORE.s«,,p,rtKARLTUNBERG-  -„ST.r;..,... 
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i 


Motion  Picture  Daily 


UA  Prohibits  u  . .  New  s  .    p  AT  Exchang 


United  Artists'  new  sales  policy  was  summed  up  by  William  J.  Heineman, 
vice-president  in  charge  of  distribution,  as  follows: 

1)  We  intend  to  negotiate  and  market  each  and  every  picture  on  terms 
based  upon  their  individual  merits. 

2)  We  shall  insist  upon  being  paid  our  earned  film  rental  on  percentage, 
or  flats,  as  per  the  terms  of  the  contract. 

3)  We  will  not  consent  to  exhibitors  making  their  own  adjustments. 

4)  We  will  not  permit  exhibitors  to  withhold  our  earned  rental  in  order  to 
force  adjustments. 

5)  If  an  exhibitor  refuses  to  pay  after  playing  and  withholds  unreasonably, 
our  producer's  money,  we  shall  insist  upon  payment  before  continuing 
to  do  any  further  business  with  that  account. 

6)  If,  after  a  picture  has  played  on  percentage  terms  and  the  earned  film 
rental  has  been  paid  in  full  and  in  the  judgment  of  the  producer  and 
United  Artists,  some  relief  or  revision  of  the  percentage  terms  are  justified, 
such  relief  will  be  given. 


(Continued  from  page  1  ) 
after,  will  insist  upon  payment  strictly 
in  accordance  with  the  terms  of  the 
contract,  whether  percentage  or  flat. 
Exhibitors  will  not  be  permitted  to 
make  their  own  adjustments  nor  to 
withhold  film  metal  in  order  to  force 
an  adjustment. 

To  enforce  this  policy,  Heineman 
said,  U.  A.  will  refuse  to  do  business 
further  with  any  exhibitor  who  refuses 
to  pay  according  to  contract  terms 
after  playing  a  picture,  and  withholds 
unreasonably  any  portion  of  a  U.A. 
producer's  earned  money. 

However,  adjustments,  per  sc,  are 
not  being  ruled  out  by  the  company, 
Heineman  made  it  clear.  He  said  that, 
after  earned  film  rental  on  pictures 
played  on  percentage  has  been  paid 
to  the  company,  an  adjustment  eoidd 
be  made  if,  in  the  judgment  of  the 
producer  and  U.A.,  it  appeared  to  be 
warranted.  No  such  adjustment  would 
be  authorized  under  any  circumstances 
if  earned  film  rental  had  not  already 
been  paid  to  the  company  in  line  with 
the  terms  of  the  contract. 

No  'Strings  Attached' 

To  make  sure  the  policy  is  under- 
stood, Heineman  said,  after  a  contract 
has  been  negotiated,  a  letter  will  be 
sent  to  the  exhibitor  account  setting 
forth  that  the  contract  terms  constitute 
a  firm  basis  for  payment  to  the  dis- 
tributor and  that  there  can  be  no 
"strings  attached"  or  side  agreements 
of  any  kind  to  modify  the  terms 
specified  in  the  contract. 

"If  the  exhibitor  does  not  agree  with 
this  understanding,  his  contract  is  an- 
nulled," Heineman  said. 

He  made  it  clear,  however,  that  the 
company  will  not  establish  uniform 
terms,  but  rather,  every  deal  will  be 
negotiated  individually  and  once  terms 
are  agreed  upon,  they  must  be  ad- 
hered to. 

"We  don't  think  we're  asking  for 
anything  we're  not  entitled  to,"  Heine- 
man  said.  "We  will  ask  what  we  think 
our  pictures  are  worth  and  then  insist 


on  being  paid  exactly  what  was  agreed 
upon." 

Heineman  explained  that  the  ex- 
hibitor policy  of  "We'll  take  a  look, 
see  how  your  picture  plays  and  see 
what  you're  entitled  to,"  has  become 
so  widespread  that  a  halt  has  to  be 
called.  Some  of  U.A.'s  accounts  he  said, 
have  adjusted  every  contract  they've 
made  with  the  company  since  its 
present  management  took  over  some 
eight  years  ago. 

No  particular  class  of  exhibitor  is 
the  offender,  he  said.  "By  and  large, 
all  are  guilty— large  and  small  circuits 
and  many  independents." 

At  one  point  in  the  past  year  U.A. 
had  $1,600,000  in  earned  film  rental 
on  "The  Vikings"  outstanding,  Heine- 
man  said.  More  recently,  $1,500,000 
of  earned  rentals  of  "The  Defiant 
Ones"  was  outstanding. 

Calls  It  Making  'Two  Sales' 

"In  today's  market,"  Heineman  ob- 
served, "you  are  required  to  make 
two  sales  of  the  same  item;  the  first, 
when  playing  terms  are  agreed  upon, 
and  the  second  after  the  picture  has 
been  played  when  you  go  to  the 
exhibitor  and  say,  'Please,  pay  the  film 
rental  called  for  by  the  contract  which 
is  now  due.' 

"The  distributor  can't  go  back  to 
the  exhibitor  and  say,  'We  lost  a 
million  dollars  on  that  picture,  so  we're 
reallocating  charges  and  will  bill  vou 
for  another  $180.'  The  exhibitor 
wouldn't  pay. 

Clarification  Prime  Motive 

"Nevertheless,  the  new  sales  policy 
is  in  no  sense  an  attempt  to  pressure 
exhibitors  into  accepting  terms  that 
they  consider  exorbitant  or  unreason- 
able. Its  purpose  is  to  clarify  exhibit- 
ors' responsibility  in  honoring  those 
terms  to  which  he  has  agreed." 

Heineman  said  all  United  Artists' 
producers  had  been  canvassed  on  the 
new  policy  before  it  was  adopted  at 
the  company's  recent  sales  conventions 
in  Los  Angeles  and  Miami,  and  all 
approved  it  and  authorized  U.A.  to 
make  it  applicable  to  their  pictures. 

Attending  yesterday's  press  confer- 
ence with  Heineman  and  his  sales 
cabinet  were  producers'  representatives 
George  J.  Schaefer,  Seymour  Poe, 
David  E.  Weshner  and  Morris  Lefko, 
in  all,  speaking  for  more  than  a  dozen 
of  the  company's  independent  produ- 
cers. 


'Kays  of  Hope' 


(Continued  from  page  J  ) 
progress  made  in  recent  months  in 
meeting  exhibition's  problems  thea- 
tre men  "can  for  the  first  time  in 
many,  many  years  see  positive  rays 
of  hope  ahead."  The  meeting  is  being 
held  at  the  Marion  Hotel. 

Spencer  Steinhurt,  of  American  In- 
ternational Pictures,  Atlanta,  in  his 
address,  which  opened  the  convention, 
called  on  exhibitors  for  a  stronger 
appeal  to  the  teen-age  market,  saying: 

"Exploit  them,  promote  them,  sell 
them  and  you  have  box-office  propul- 
sion." 

Roscoe  congratulated  the  Arkansas 
exhibitors  on  their  response  to  TOA's 
appeal  for  letters  to  Congressmen  on 
three  specific  issues,  toll  television, 
Army-Navy  pre-release  and  the  new- 
est campaign  on  the  proposed  mini- 
mum wage  law  which  would  bring 
theatres  under  national  regulation. 
"Progress  we  have  achieved  to  date 
is  a  direct  result  of  your  letter  writ- 
ing," he  said. 

Praises  ACE 

The  speaker  also  outlined  the  his- 
tory of  the  American  Congress  of 
Exhibitors  to  date,  calling  it  the  one 
avenue  to  exhibitor  unity.  "It  is  a 
unified  command,"  he  said,  designed 
to  "evoke  common  action  for  common 
problems." 

A  panel  discussion  "shootin'  for  dol- 
lars," brought  out  opinions  on  the 
pulling  power  of  money-making  ideas 
and  newspaper  advertising. 

A  board  meeting  and  report  of  the 
nominating  committee  for  new  officers 
highlighted  the  morning  session. 

4Hof  Starting  Off  Like 
U.A.'s  All-Time  Champ 

In  its  opening  engagements  thus 
far,  "Some  Like  It  Hot"  is  beginning 
to  establish  itself  as  the  top-gross- 
ing United  Artists'  release  in  company 
history,  W.  J.  Heineman.  distribution 
vice-president,  said  yesterday. 

He  cited  grosses  of  $19,206  for  a 
two-day  weekend  at  the  United  Art- 
ists Theatre  Chicago;  $16,426  for 
three  days,  one  of  them  marred  by  a 
snowstorm,  at  the  Paramount,  Den- 
ver, and  $9,800  for  last  Saturday  at 
ths  Capitol,  Washington,  D.  C. 


( Continued  from  page  1 ) 
this  exchange,  accepting  NTA  st> 
holders  will  receive  for  each  shar< 
NTA  common  stock  $11  princ ! 
amount  of  5V2  per  cent  sinking  f  i 
subordinated  debentures  due  M,  [ 
1,  1974,  and  a  warrant  for  the  ] 
chase  of  one-quarter  of  one  shan 
National  Theatres  common  stock.  : 
exchange  of  NTA  warrants  is  on 
equivalent  basis. 

Up  to  the  close  of  business  1 
March  20,  1959,  the  holders  of  8 
962  shares  of  NTA  stock,  repres 
ing  75  per  cent  of  the  shares 
standing  and  the  holders  of  182.! 
NTA  warrants,  representing  39 
cent  of  the  warrants  outstanding, 
accepted  the  offer.  Delivery  of 
National  Theatres  debentures,  s 
purchase  warrants  and  exchange  v 
rants  to  NTA  stockholders  and  \i 
rant  holders  will  begin  on  Apr) 
Trading   of  the  debentures  on 
American  Stock  Exchange  will  b ■ , 
on  approximately  April  1.  Interes' 
the    debentures    will    accrue  f 
March  16,  1959. 

The  present  offer  to  NTA  sfe 
holders  and  warrant  holders  exrjj 
April  6. 


Legion  of  Decency 

( Continued  from  page  1 )  ^ 
Information  magazine  reports  in 
April  issue. 

In  an  article  entitled  "The  Le 
Takes  a  New  Forward  Look," 
author,  J.  D.  Nicola,  says  the  Legi  I 
new  plans  are  certain  to  make  11 
wood's  one-time  "foe"  an  invalui' 
"ally"  in  filmdom's  struggle  to 
cover. 

The  new  planks  in  the  Leg) 
"forward  looking"  platform,  in  a| 
tion  to  its  positive  support  for  pict 
that  are  both  morally  and  artistic, 
good,  he  says,  are  these: 

Greatly  increased  use  of  layme 
augment  the  Legion's  primary  ° 
viewing  board  made  up  chiefly1 
women. 

Promotion    of    cinema  culture' 
field  in  which  this  country  lags 
hind  other  nations. 

Encouragement  of  cinema  stud 
Catholic  high  schools  and  colic 


Autonomy  for  Loper 
On  RFDA  Pictures 

Ilya  Lopert,  head  of  Lopert  Fi 
a  United  Artists  subsidiary,  will  £ 
complete  autonomy  in  the  distr1 
tion  of  the  pictures  being  taken  > 
as  of  this  weekend  from  Rank  I 
Distributors  of  America,  W.  J.  H<= 
man,  U.A.  vice-president  in  charg  j 
distribution,  said  yesterday. 

The  Lopert  organization  will 
augmented  to  handle  the  40-odcl 
ditional  films  to  be  added  to  its  scl 
ule,  and  in  some  cases,  Lopert  st 
men  will  have  desk  space  in  1 
film  exchanges,  but  U.A.  will  1 
nothing  to  do  with  the  selling  of 
Rank  pictures,  any  more  than  it  i 
with  the  Lopert  films,  Heineman  : 

National  Film  Carriers  bar 
physical  distribution  for  Lopert. 


More 

light 

.  + 

slower  burn 
lower  costs 


TIONAL 


PROJECTOR 
CARBONS 


1  einesdav,  March  25,  1959 


Motion  Picture  Daily 


Television  Today 

Toll -TV  Before  House  Unit 


( Continued 

his  bill  earlier  this  year.  He  left 
in  the  air  what  the  committee 
jght  do  about  toll-TV  through  wire, 
iieh  the  FCC  announcement  left 
touched. 

Apparently  the  commerce  commit- 
will  announce  that  in  view  of  the 
CC  action,  it  will  forget  about  hear- 
on  the  Harris  bill.   The  Joint 
mmittee  on  Toll-TV  had  been  plan- 
*g  to  push  the  Harris  bill,  arguing 
;nt  it  was  more  restrictive  in  its  ban 
both  wire  and  broadcast  toll-TV 
ai  Harris  and  the  FCC  now  as- 

f 

^Senate  commerce  committee  mem- 
*s  said  they  thought  the  Senate 
jp,  too,  would  be  willing  to  go 
,|Dg  with  the  FCC  action. 
The  FCC  originally  had  promised 


from  page  1 ) 
not  to  move  forward  on  toll-TV  tests 
until  after  the  current  session  of  Con- 
gress adjourned.  Its  Monday  an- 
nouncement was  worked  out  privately 
in  advance  with  Harris,  however,  and 
Harris  apparently  will  say  the  com- 
mittee is  willing  to  free  the  FCC  of 
this  promise. 

The  commission  today  issued  fur- 
ther details  of  its  test  proposals.  Al- 
though each  system  will  be  limited  to 
one  market  area,  more  than  one  TV 
station  in  the  area  can  use  that  system. 
No  more  than  one  system  can  be  used 
in  the  area,  however. 

The  FCC  specified  that  no  station 
should  have  exclusive  rights  to  any 
toll-TV  system,  and  must  promise  to 
license  any  other  station  in  the  area 
which  wants  to  broadcast  programs; 


ROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


ANDY  STRONACH,  Jr.,  formerly  TVeep  at  ABC  and  prior  to  that, 
mgr.  of  talent  dept.  at  Y  &  R  has  been  appointed  vice  prexv  in 
irge  of  national  and  syndicated  sales  for  Flamingo  Telefilm  Sales, 
by  Herman  Rush.  .  .  .  Warner  Bros,  quite  excited  about  the  new 
,iat  Wonderful  Year"  LP,  based  on  the  idea  incorporated  on  the 
irry  Moore  CBShow"  and  featuring  Garry  himself  with  arrangements 
Irwin  Kostel  who  also  conducts  the  Ork.  .  •  .  Formerly  a  v. p.  at 
|ers  &  Cowan,  Joe  Wolhandler  has  opened  his  own  flackery.  .  .  . 

Devine's  high-rated  "This  Is  Your  FBI"  radio  series  will  serve  as 
asis  for  the  new  telefilm  series,  "Criminal  At  Large,"  starring  Stephen 
Nally  which  Official  Films  will  syndicate  nationally.  .  .  .  Those  ex- 
Warner  Bros.  LP  albums,  featuring  Bill  Holden,  Pete  King  and 
iivona  respectively,  were  produced  by  the  verv  KMPClever  Bill 
wart,  one  of  Hollywood's  most  popular  deejays.  .  .  .  Latest  TV  star 
/e  the  disk  market  is  Jack  (Maverick)  Kelly.  He's  taking  vocal  lessons 
the  Q.T.  .  .  .  Coincidence:  Ed  Wvnn,  who'll  be  CBSeen  as  "Grandpa" 
TYersion  of  "Meet  Me  In  St.  Louis,"  Sunday,  April  26  (9:00-11:00 
I.)  started  his  career  in  showbiz  56  vears  ago,  in  1903,  which  is  the 
r  depicted  in  the  plav.  .  .  .  Exec  veepee  of  U.A.  TV  Bruce  Eells  en 
'Ite  to  the  coast  for  confabs  with  producrs  of  five  forthcoming  tele- 
es,  including  "The  Troubleshooters,"  "Dennis  O'Keefe  Show,"  "Hud- 
's Bay,"  "Tales  of  the  Vikings"  and  "Miami  Undercover."  .  .  .  CBS 
j[  Ziv  will  honor  Dane  Clark  with  a  press  party  today  at  Toots  Shor's 
lighlight  his  "Bold  Adventure"  WCBSeries.  .  .  . 

*  ft  ft 
erry  Danzig,  Syd  Eiges,  Bob  Bendick  and  Dave  Garroway  coffee  & 
ed  some  of  us  fourth  estators  yesterday  to  explain  some  of  the  de- 
I  about  the  forthcoming  "April  In  Paris"  segs  of  "Today"  which  will 
;inate  there  the  week  of  April  27  and  will  be  NBCast  via  Ampex 
•e  and  facilities  of  Intercontinental  Television.  S.A.  A  crew  of  about 
will  accompany  Dave,  Jack  Lescoulie,  Charles  Van  Doren  and  Pro- 
er  Bendick  on  the  junket.  .  .  .  And  while  on  the  "French"  kick,  we 
e  just  received  a  telegram  in  French  and  signed  "Genevieve,"  which 

some  nice  things  to  say  about  Jackie  Cooper's  forthcoming  "Old- 
lile  Music  Theatre"  TVia  NBC.  (Our  High  School  French  lessons 
lly  paid  off.)  .  .  .  Up  to  see  Ben  Barton  on  the  fourth  floor  of  the 
I  Building  yesterday  and  a  crazy  rock  N  roll  beat,  emanating  from 
d  Evans'  office  enticed  us  into  the  latter's  office.  The  platter  (Redd-e) 
ured  El  Rojo  and  the  Leftfielders'  rendition  of  "Play  Ball  You  All," 

ed  by  Walter  Bishop  and  Mel  Allen,  (could  be  they'll  play  the  wax 
n  as  background  during  the  coming  Yankee  Baseball  telecasts.)  .  .  . 


any  station  taking  part  in  tests  must 
broadcast  a  minimum  number  of  hours 
of  free  television  each  day,  the  FCC 
stated.  It  declared  stations  seeking 
FCC  approval  for  tests  must  file  con- 
tracts with  the  system  owners  show- 
ing that  the  station  has  a  voice  in 
fixing  program  rates,  that  it  has  the 
right  to  reject  programs  it  deems  un- 
suitable, and  that  it  has  a  right  to 
schedule  the  time  for  toll-TV  pro- 
grams. 

Won't  Process  Indefinitely' 

The  commission  gave  no  indication 
how  long  it  would  accept  applications, 
nor  how  long  it  would  process  them 
before  deciding.  It  did  say,  however, 
it  would  not  process  applications  "in- 
definitely." Stations  would  have  to 
begin  sending  programs  within  six 
months  of  the  date  the  FCC  autho- 
rizes them  to  start,  and  could  con- 
tinue for  three  years  from  the  time 
of  the  first  program. 

The  commission  said  the  one-area- 
per-system  limitation  instead  of  its 
earlier  three-areas-per-system  propo- 
sal would  "provide  additional  safe- 
guards against  premature  establish- 
ment of  a  broad-scale  subscription 
television  service  prior  to  final  deci- 
sion." It  said  the  tests  should  provide 
not  only  technical  information  but 
also  data  on  the  extent  to  which  toll- 
TV  programs  are  capable  of  diverting 
audiences  from  free  television. 

No  Mention  of  Wire  Medium 

The  full  FCC  report  made  no  men- 
tion of  wire  toll-TV.  The  FCC  main- 
tains it  has  no  jurisdiction  over  this. 


Film-Fees  Bill 


Phil  Harling,  co-chairman  of  the 
Joint  Committee  Against  Toll  Televi- 
sion, said  in  New  York  yesterday  that 
the  committee  will  withhold  comment 
on  the  decision  to  grant  limited  toll- 
TV  tests  until  official  word  on  the 
action  has  been  received  from  Wash- 
ington. This  could  conceivably  be  in 
two  or  three  days,  Harling  said. 


The  Teleglobe  Pay-TV  System, 
Inc.,  is  ready  to  participate  in  tests  of 
toll-television  and  will  announce  de- 
tailed plans  shortly,  Solomon  Sagall, 
president,  said  in  a  statement  issued 
in  New  York  yesterday.  Hailing  the 
FCC  decision,  Sagall  said  his  com- 
pany is  convinced  that  pay-TV  "will 
in  the  net  result  contribute  to  the  im- 
provement of  the  present  day  level  of 
advertiser-sponsored  television." 


U-I  Meetings 

(Continued  from  page  1) 
one  in  Jamaica  will  run  from  March 
25  to  29.  Others  will  be  in  Rio  de 
Janeiro,  from  March  31  to  April  4  and 
Buenos  Aires,  from  April  5  to  9. 
Rackmil  and  Aboaf  will  meet  with 
key  U-I  executives  and  leading  exhibi- 
tors to  outline  the  company's  future 
production  plans  and  operating  poli- 
cies. 

Aboaf  will  review  marketing  plans 
for  the  company's  line-up  of  new 
productions,  inaugurated  by  "Imita- 
tion of  Life"  and  to  be  followed 
by  "This  Earth  Is  Mine,"  "Operation 
Petticoat"  and  "Any  Way  The  Wind 
Blows."  Preliminary  discussions  will 
also  be  held  on  "Spartacus." 


(Continued  from  page  1) 
ones  vetoed  in  1956  and  1957  by  the 
then  governor,  Averell  Harriman, 
would  increase  the  charge  by  the 
State  Education  Department's  motion 
picture  division  for  reviewing  original 
film  from  $3  to  $4  per  thousand  feet, 
but  reduce  the  rate  for  prints  from 
$2  per  thousand  feet  to  $4  for  "each 
additional  entire  copy." 

The  Senate  Finance  Committee  fav- 
orably reported  yesterday  the  bill, 
which  has  industry  support  and  which 
has  been  pushed  this  year  by  the 
Commerce  and  Industry  Association 
of  New  York. 

A  strong  effort  was  being  made  to- 
night to  have  the  Assembly  rules  com- 
mittee report  the  bill,  in  that  case, 
it  could  reach  an  Assembly  vote  to- 
morrow. 

The  budget  division  reportedly  still 
opposes  the  measure,  as  does  the  edu- 
cation department.  Both  stood  against 
it  in  previous  years. 


British  Pictures 

( Continued  from  page  1 ) 
"No  Time  For  Sergeants"  had  among 
British  audiences,  was  the  third  big- 
gest grosser  there  last  year,  and 
"Nurse,"  currently  in  release,  is  top- 
ping it. 

Cohen's  Anglo  Amalgamated  dis- 
tributes about  six  of  its  own  films  each 
year  and  also  handles  British  release 
of  American  International's  annual 
output. 

Production  at  MGM 

(  Continued  from  page  1 ) 
on  each  individual  picture.  The  stu- 
dio's present  release  schedule  is  set 
tin  on gh  September. 

Pictures  in  final  preparation  for  film- 
ing include  "The  Wreck  of  the  Mary 
Deare,"  "Home  from  the  Hill," 
"Never  So  Few,"  "Bells  Are  Ringing," 
"The  House  of  Seven  Flies,"  "Girls' 
Town"  and  "The  Last  Voyage."  Cur- 
rently filming  are  "It  Started  with  a 
Kiss,"  "Tarzan,  the  Ape  Man,"  and 
'Libel." 


*■*   COMET  4! 

(pure  jet ! ) 

■n*  MONARCH 

(de  Luxe  and  First  Class  only) 

M-o,  NIGHTLY 


(leaves  New  York  at  9  p.  m.) 

mm. LONDON! 


reservations  through  your  Travel  Agent  or 
BRITISH  OVERSEAS  AIRWAYS  CORPORATION 

Flights  from  New  York.  Boston.  Chicago. 
Detroit,  San  Francisco.  Montreal.  Offices  also 
in  Atlanta.  Dallas.  Los  Angeles.  Miami.  Phil- 
adelphia, Pittsburgh.  Washington.  Vancouver. 
Winnipeg.  Toronto. 


COLUMBIA'S 


BUSTS  TEXAS 
WIOE  OPEN! 

NOW 
WATCH 
THOSE 

BIG  EASTER  DATES 


I)L.  85,  NO.  57 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  MARCH  26,  1959 


= 

TEN  CENTS 


mitious 


teception  of 
J.A.'s  Policy 
•  erious  One 


ut  Other  Distributors 
'aim  Policy  Isn't  'New9 

Although  few  exhibitors  could  be 
:ated  yesterday  willing  to  comment 
United  Artists'  new  policy  of  no 
ore  "look-sees,"  it  was  apparent 
tt  most  of  them  accept  the  an- 
uncement  seriously  and  are  of  the 
lief  that  U.A.  means  what  it  said 
len  it  enunciated  the  policy  pub- 
ly  on  Tuesday. 

The  reaction  of  other  distributors 
U.A.'s  declaration  that  it  would 
ccuss  no  contract  adjustments  with 
y  exhibitor  until  he  had  made  full 
yment  to  the  company  in  accord- 
ce  with  the  terms  of  his  contract, 
s  that  ft  represents  "nothing  new; 
»st  companies  have  been  doing  the 
me  thing  right  along." 
William  J.  Heineman,  U.  A.  vice- 
?sident  in  charge  of  distribution, 
(Continued  on  page  2) 


ck  Warner  Chosen  for 
ng  Thalberq  Award 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  25.  -  Jack 
Warner,  president  of  Warner  Rros., 

i  been  voted  recipient  of  the  Irving 
lberg   Memorial    Award  by  the 

ard  of  governors  of  the  Academy  of 

Jtion  Picture  Arts  and  Sciences, 
sentation  will  be  made  on  April 

at  the  annual  "Oscar"  ceremonies. 

Warner,  who  was  unanimously 
ed  the  award,  is  the  14th  executive 
21  years  to  receive  the  trophy 
ich  goes  to  "an  individual,  who,  in 
■  opinion  of  the  board,  has  been  re- 
>nsible  for  the  utmost  quality  in 
)duction  for  the  year  and  four  years 
:viously."  The  award  is  bestowed 
!y  in  those  years  when  the  board 
Is  there  is  a  deserving  recipient, 
e  last  award  was  made  in  1957  to 
ddy  Adler,  20th  Century-Fox  pro- 
ction  head.  No  award  was  made 
1958. 


Telemeter  Advises  Big  Leagues  to  Study  Pay-TV 
Potential  Before  Making  New  World  Series  Deal 

Special  to  THE  DAILY 

TAMPA,  Fla.,  March  25.— Leslie  Winik,  a  representative  of  Paramount 
Pictures'  Telemeter  Corp.,  appeared  before  the  16  representatives  of  the  major 
league  baseball  players  at  their  business  meeting  here  yesterday  and  cautioned 
the  players  against  organized  baseball  entering  into  a  new  television  contract 
for  the  world  series  until  the  potential  income  from  pay  television  had  been 
thoroughly  explored. 

Winik  estimated  that  pay-TV  would  bring  in  a  minimum  of  $12,000,000 
on  each  world  series.  Presently,  organized  baseball  receives  $3,250,000  for 
television  rights  to  the  World  Series  and  the  All-Star  game  each  year. 


Paramount  home  office  officials  questioned  yesterday  said  they  were  unable 
to  elaborate  on  the  reported  Leslie  Winik  statements  made  to  the  player 
representatives  at  their  Tampa  meeting,  or  any  possible  results,  pending  his 
return  to  New  York  some  time  today. 


Interest  Is  High  in 
2nd  'Herald'  Meetings 

Exhibitor  interest  in  the  second 
series  of  merchandising  conferences 
sponsored  by  MOTION  PICTURE 
HERALD  in  cooperation  with  the 
major  film  companies  is  shown  by  ac- 
ceptances received  thus  far  from  the 
following  circuits: 

American  Broadcasting-Paramount 
Theatres,  Comerford  Theatres,  Great- 
er Indianapolis  Amusement  Co., 
(Continued  on  page  4) 

Maryland  Senate  Votes 
Two  Censorship  Bills 

Special  to  THE  DAILY 
ANNAPOLIS,  Md.,  March  25.-The 
State  Senate  has  voted  in  favor  of 
two  film  censorship  bills.  Both  bills 
come  up  for  final  votes  later  this 
week. 

A   2I-to-5  vote  approved  a  bill, 
already  passed   by    the   House,  in- 
(Continued  on  page  2) 

IT0A  Hears  Rowley; 
Mrs.  White  Elected 

Special  to  THE  DAILY 
LITTLE  ROCK,  Ark.,  March  25.- 
Although  1959  will  not  be  a  banner 
year  as  many  have  experienced,  it 
will  be  a  good  year  for  the  theatre 
business,  is  the  belief  of  John  Rowley, 
Dallas,  president  of  Rowley  United 
Theatres.  Speaking  on  "Show  Busi- 
ness Tomorrow"  at  the  40th  annual 
state  convention  of  the  Independent 
Theatre  Owners  of  Arkansas  at  the 
Marion  Hotel  here  on  the  final  day 
(Continued  on  page  4) 


McLendon  Has  'Utmost' 
Faith  in  Industry 

Special  to  THE  DAILY 
KANSAS  CITY,  Mo.,  March  25.- 
*'The  great  and  shining  hour  of  the 
motion  picture  industry  has  not 
slipped  away  and  with  exploitation 
of  the  epic  films  of  today  the  time  is 
not  11:59  o'clock  but  still  noon," 
Gordon  B.  McLendon,  of  McLendon 
Enterprises,  Dallas,  said  today  in  a 
keynote  talk  at  the  second  day's  pro- 
gram of  the  Show-A-Rama  conven- 
tion at  the  Hotel  Muehlebach. 

The  convention,  sponsored  by  the 
United  Theatre  Owners  of  the  Heart 
of  America  and  the  Missouri-Illinois 
(Continued  on  page  4) 


'Obscenity  Unit'  Asks: 
Defer  Action  on  Films 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  March  25.  -  A 
combination  of  factors  has  led  the 
Joint  Legislative  Committee  on  Of- 
fensive and  Obscene  Material  to  rec- 
ommend that  "all  legislative  action 
on  the  subject  of  motion  pictures  be 
deferred  for  further  study  to  be  com- 
pleted prior  to  the  1960  legislative 
(Continued  on  page  4) 

Outlook  Good  for 
Business  in  Detroit 

Special  to  THE  DAILY 
DETROIT,  March  25.  -  Edward 
L.  Hyman,  vice-president  American- 
Broadcasting-Paramount  Theatres  de- 
parted from  his  text  in  an  orderly 
distribution  speech  today  to  discuss 
"The  Detroit  Up-Beat  Story."  He 
(Continued  on  page  4) 


House  Unit  Acts 

FCC  Plan  for 
Toll-TV  Tests 
Is  Approved 

Resolution  Passed  in 
Close  Vote  of  11-10 

By  J.  A.  OTTEN 

WASHINGTON,  March  25. -The 
House  Commerce  Committee  today 
cleared  the  way  for  a  limited  test  of 
subscription  television  as  outlined  by 
the  Federal  Communications  Com- 
mission earlier  this  week. 

The  committee  approved  a  resolu- 
tion this  morning  declaring  that  its 
resolution  of  last  February,  which 
asked  the  FCC  not  to  authorize  any 
toll-TV  operations  until  the  Com- 
munications Act  is  amended,  should 
not  apply  to  the  FCC  test  plans  is- 
sued this  week.  According  to  commit- 
tee chairman  Harris  ( D.,  Ark.), 
"some  committee  members  didn't 
(Continued  on  page  4) 

Chicago  Censor  Ruling 
Viewed  As  Significant 

Industry  sources  here  said  yester- 
day the  Federal  court  decision  in  Chi- 
cago holding  that  city's  censorship 
ordinance  permitting  classification  of 
pictures  for  "adults  only"  to  be  un- 
constitutional could  have  "far-reach- 
ing effects"  in  the  continuing  battle 
against  censorship. 

Counsel  for  the  city  was  quoted  as 
saying  the  city  would  not  appeal  but 
would  alter  the  law  to  make  it  ap- 
plicable to  those  under  17,  instead  of 
21,  but  industry  attorneys  pointed  out 
(Continued  on  page  2) 

To  Show  'Oscar' 
Program  in  U.K. 

Arrangements  have  been  completed 
for  this  year's  Academy  Award  cere- 
monies to  be  shown  in  the  United 
Kingdom  via  kinescope  over  the  British 
Broadcasting  Television  Network.  A 
full  90  minutes  has  been  allocated  for 
the  program  there,  twice  as  much  time 
as  last  year.  It  will  be  shown  on  Sun- 
day, April  26. 


2 


Motion  Picture  Daily 


Thursday,  March  26,  1 


PERSONAL 
MENTION 


GEORGE  STEVENS,  producer-di- 
rector, has  returned  to  the  Coast 
from  New  York. 

• 

Leo  Lax,  president  of  Leo  Lax 
Films,  returned  to  Paris  yesterday 
from  New  York. 

• 

George  T.  Shupert,  vice-president 
in  charge  of  television  for  M-G-M, 
left  here  yesterday  for  the  Coast. 
• 

Dave  Bader,  Atlantic  Television 
vice-president,  has  returned  to  New 
York  from  Chicago,  St.  Louis  and  the 
Coast. 

• 

Herbert     Greenblatt,  general 
manager  of  NTA  Pictures,  will  leave 
here  on  Sunday  for  Los  Angeles. 
• 

Herbert  Schwartz  ,  Columbia 
Pictures  branch  manager  in  Albany, 
N.  Y.,  has  returned  there  following 
home  office  conferences. 

* 

Eddie  Solomon,  20th  Century-Fox 
assistant  exploitation  director,  will 
leave  here  today  for  Miami  to  prepare 
for  the  premiere  there  of  "The  Diary 
of  Anne  Frank." 

• 

Carol  Reed,  producer  -  director, 
has  arrived  in  New  York  from  Lon- 
don via  B.O.A.C. 


Serious  Reception  to  UA  Policy 


Settle  Warner  Brothers' 
Stockholder  Suit 

Settlement  for  $45,000  of  a  stock- 
holder suit  in  behalf  of  Warner  Bros, 
was  approved  in  New  York  Federal 
Court  yesterday  by  Judge  Sidney 
Sugarman.  Stockholder  Isidor  Blau 
had  charged  that  Charles  Allen,  Jr., 
Albert  and  Jack  Warner  had  bought 
and  sold  Warner  Bros,  stock  within 
a  period  of  six  months  in  violation  of 
an  SEC  regulation. 

The  complaint  had  sought  return  to 
the  corporation  of  the  profit  made  by 
the  three,  estimated  at  $75,000.  A  re- 
quest for  approval  of  attorney's  fees 
totalling  40  per  cent  of  the  settlement 
amount  was  disallowed  by  Judge 
Sugarman,  who  told  the  plaintiff  to 
file  a  separate  motion  for  attorney's 
fees. 


Republic  Net  $202,850 

Republic  Pictures  has  reported  a 
net  profit  of  $202,850  for  the  quarter 
ending  Jan.  24.  This  figure  compares 
with  a  profit  of  $911,725  for  the  cor- 
responding period  of  the  previous 
fiscal  year. 


( Continued 

who  told  the  trade  press  all  producers 
releasing  through  U.A.  have  autho- 
rized him  to  discontinue  servicing  ac- 
counts that  refuse  to  pay  or  otherwise 
unreasonably  withhold  earned  film 
rental  from  the  company,  commented 
that  according  to  information  avail- 
able to  him  other  companies  were 
doing  little  more  with  the  policy  than 
giving  it  "lip  service." 

Most  exhibitors  who  would  discuss 
the  subject  agreed  with  Heineman. 
They  conceded  that  the  "look-see" 
practice  is  widespread  throughout  ex- 
hibition and  that  it  has  been  practiced 
for  so  long  that  many  exhibitors  now 
regard  it  as  a  "right"  of  theirs.  This 
would  hardly  be  the  case,  they 
pointed  out,  if  all  distributors  were 
enforcing  a  policy  such  as  that  en- 
unciated by  U.  A. 

Admits  Necessity  of  Move 
One  distribution  executive  who  in- 
sisted the  U.A.  policy  is  what  most 
distributors  have  been  practicing, 
said:  "U.  A.  is  just  beginning  to  feel 
its  oats.  Things  probably  got  so  bad, 
with  many  exhibitors  taking  advan- 
tage of  them,  that  they  had  to  call 
a  halt  and  now  they  are  in  a  position 
to  enforce  it." 

Whatever  the  facts  insofar  as  over- 
all distribution  policy  may  be,  it  ap- 
peared certain  that  the  U.A.  pro- 


from  page  1 ) 

nouncement  would  result  in  no 
changes  by  other  distributors. 

The  exhibitor  view  is  that  most  dis- 
tributors will  continue  to  tolerate  the 
"look-see"  deal  except  in  special  cases 
and  on  special  pictures.  Flagrant  of- 
fenders may  expect  to  be  cracked 
down  upon,  they  believe,  but  others 
who  use  it  reasonably  and  with  some 
sense  of  fairness  will  continue  to  do 
so  undeterred. 

The  exhibitors  freely  admitted  that 
most  exhibitors  sign  any  kind  of  con- 
tract placed  before  them,  but  do  so 
with  the  understanding,  either  specific 
or  through  long  practice,  that  the 
terms  will  be  reviewed  after  the  pic- 
ture has  played  and  adjustments  will 
be  forthcoming  if  warranted. 

Much  Leeway  Provided 
The  reason  they  gave  for  believing 
that  U.  A.  is  serious  about  ending  the 
"look-see"  was  the  fact  that  U.  A. 
proclaimed  the  policy  publicly  and, 
it  is  felt,  therefore  must  enforce  it 
uniformly.  Other  companies  have 
maintained  a  more  or  less  private 
status  for  their  policy  on  the  practice, 
which  results  in  giving  both  them  and 
the  exhibitor  a  lot  of  leeway. 

Many  predicted  that  U.  A.  would 
encounter  exhibitor  resistance  when 
it  comes  time  to  sign  contracts  for 
new  product. 


Chicago  Censor  Ruling 

(Continued  from  page  1) 
that   the  court's  decision  held  that 
the  age  of  the  viewer  is  immaterial. 

The  case  involved  Paramount's 
challenge  of  the  city  police  censor's 
right  to  limit  showing  of  "Desire  Un- 
der the  Elms"  to  adults  only. 

Industry  attorneys  are  of  the  opin- 
ion the  decision  will  have  application 
elsewhere  than  in  Chicago  but  are 
uncertain  just  where  similar  classifi- 
cation laws  are  on  the  books.  The 
Memphis  censor  board  uses  an  adults 
only  classification  without  having  any 
statutory  authority  for  doing  so.  The 
Chicago  decision,  of  course,  could  be 
used  to  challenge  the  right  of  the 
Memphis  censor  to  make  such  a 
classification,  it  was  said. 


"Dog'  Sets  Records 

The  largest  first  week  grosses  of 
any  Buena  Vista  release,  including 
"Old  Yeller"  and  "20,000  Leagues 
Under  the  Sea,"  are  being  recorded 
by  Walt  Disney's  "The  Shaggy 
Dog,"  which  scored  $330,882  in  its 
first  three  days  at  50  initial  openings 
this  weekend,  according  to  theatre  re- 
ports. The  film  is  running  ahead  of 
"Old  Yeller  -?330,882  to  $228,376- 
for  comparable  playing  time  and 
holdovers  are  set  in  each  of  the  50 
situations. 


Expect  Admission  Tax 
Exempted  in  Mass. 

Special  to  THE  DAILY 
BOSTON,  March  25,-  It  is  expect- 
ed that  all  admission  taxes  on  enter- 
tainment in  the  Commonwealth  will 
be  exempt  from  Governor  Furcolo's 
proposed  3  per  cent  limited  sales  tax 
now  under  consideration  in  the  legisla- 
ture. As  all  food  items  are  exempt 
under  a  blanket  ruling,  exhibitors 
need  not  worry  about  concessions 
sales  in  their  theatres.  Soft  drinks 
from  bottles  are  also  free  from  taxa- 
tion, but  cup  drinks,  those  from  dis- 
pensers, are  taxable. 

Hearings  are  now  going  on  on  this 
tax  bill  which  will  last  until  mid-April 
when  the  bill  will  be  presented  to  the 
House  for  approval  or  rejection. 

Early  M.  H.  Openings 

Radio  City  Music  Hall  has  sched- 
uled extra  performances  of  its  Easter 
program  for  the  holiday  season  with 
doors  opening  at  7:30  A.M.  on  Good 
Friday,  March  27;  at  8  A.M.  on  Sat- 
urday, March  28;  at  11  A."M.  on 
Easter  Sunday,  March  29,  and  at  7:30 
A.M.  Monday  through  Friday  of  next 
week.  On  Saturday,  April  4,  doors 
will  open  at  8  A.M.  The  Music  Hall  is 
presenting  M-G-M's  "Green  Man- 
sions" and  holiday  stage  spectacle. 


High  School  Students 
See  'Anne  Frank7 

More  than  1000  junior  high  sci 
students  from  the  metropolitan 
converged  en  the  RKO  Palace  ye: 
day  to  attend  a  special  showing 
George  Stevens'  "The  Diary  of  A 
Frank."  The  showing  was  held  in 
morning  prior  to  the  matinee 
formance. 

Twenty-two  bus  loads  brought 
students  from  Brooklyn,  Queens, 
from  the  Riverdale  Junior  I 
School,  which  alone  sent  more 
600  pupils  in  14  buses.  Following 
performance  all  of  the  stud 
were  to  return  to  their  schools 
prepare  a  special  report  on  the  picl 


Kaye  Greets  Exhibit* 
At  'Pennies1  Showing 

Danny  Kaye  and  other  star; 
Paramount's  soon-to-be  released  ' 
Five  Pennies"  last  night  gre 
scores  of  exhibitors  of  the  New 
metropolitan  area  and  other  Ea; 
seaboard  cities  at  Loew's  Lexin] 
Theatre  here,  where  the  picture 
previewed. 

George    Weltner,  Paramount 
tures'    vice-president    in  charge 
world  sales,  was  host  at  the  screer 
Other  Paramount  executives  pre 
included  Barney  Balaban,  presk 
Jerry  Pickman,  vice-president  anc 
rector  of  advertising-publicity;  M 
S.    Davis,    assistant   director;  I 
Owen,  and  Sidney  G.  Deneau, 
presidents  of  Paramount  Film 
tributing  Corporation. 

Barbara  Bel  Geddes,  Harry  C 
dino,  Tuesday  Weld  and  Susan 
don  were  the  other  stars  of  "The 
Pennies"  at  the  special  exhibj 
preview.  Kaye  had  arrived  hen 
Tuesday  with  a  print  of  the 


Maryland  Senate 

(Continued  from  page  1) 
creasing  sharply  criminal  penaltie, 
exhibitors  who  show  minors  j 
which  might  be  considered  obs 
for  them  or  which  might  ten^ 
corrupt  their  morals. 

A  second  bill  would  authorize! 
state  censors  to  classify  certain 
as  unfit  for  showing  to  minors.  A 
minute   amendment,  however,  r 
this  classification  system  apply 
to  children  between  six  and  1 
the  city  of  Baltimore,  where  the  | 
sure  for  the  censorship  bills  has 
tered. 

Some  lawyers  questioned  the 
stitutionality  of  the  state  passing  a 
applying  only  to  one  city. 

The  House  had  previously  reje 
a  classification  bill  of  its  own, 
could  vote  again  if  the  Senate  fi: 
approves  a  measure. 


i 


i-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  E 
H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  V  | 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington,  J.  A.  Otten.  National  Press  Club. 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  i  i 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockc  I 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice- 1 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  I 
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class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies  m 


AND  HOLDING  0V£*  BVCRyWH£R£!l 


OPENING  IN  200  ADDITIONAL  CITIES  FOR  EASTER 
HOLIDAY  BOX-OFFICE  BOOM... from  BUENA  VISTA! 


4 


Motion  Picture  Daily 


Thursday,  March  26,  1! 


Coast  Workers  Get 
50%  Pension  Hike 


Bv  SAMUEL  D.  BERNS 

HOLLYWOOD,  March  25.  -  The 
Motion  Picture  Industry  Pension  Plan 
board  of  directors  today  unanimously 
approved  a  50  per  cent  increase  in 
retirement  benefits  to  eligible  film 
workers  by  boosting  from  $50  to  $75 
a  month  the  amount  to  be  paid  when 
benefits  are  scheduled  to  go  into  ef- 
fect on  Jan.  1,  1960. 

This  action  was  the  result  of  re- 
cent negotiations  between  the  IATSE, 
art  directors,  building  service  em- 
ployees, cooks  and  waiters,  office  em- 
ployees, guards,  plasterers,  plumbers, 
studio  utility  workers  and  other 
unions  with  the  Association  of  Motion 
Picture  Producers,  the  Alliance  of 
Television  Film  Producers,  and  the 
Film  Processors  Council,  in  which  in- 
creased payments  into  the  industry 
pension  plan  were  agreed  upon. 

Health,  Welfare  Studied 

The  board  pointed  out  that  such 
negotiations  also  provided  for  estab- 
lishment of  health  and  welfare  cover- 
age for  qualified  employees  who  re- 
tire under  the  film  industry's  pension 
plan.  Studies  are  now  being  made  to 
provide  this  coverage. 

Bonar  Byer  of  Walt  Disney  Stu- 
dios is  chairman  of  the  pensions  plan 
dios  is  chairman  of  the  pension  plan 
board.  Mark  A.  Busher  is  adminis- 
trator. 


Obscenity'  Unit  Files  Report 


McLendon  Optimistic 

(Continued  from  page  1) 
Theatre  Owners,  reached  a  registra- 
tion of  more  than  320  persons. 

Expressing  the  utmost  faith  in  the 
film  business,  McLendon  pointed  out 
that  his  firm  not  only  was  using 
"electronic  facilities"  to  promote  the 
industry  but  also  is  building  a  1.000- 
seat  hardtop  theatre  in  Dallas  and  is 
entering  into  film  production. 

In  another  major  address,  Harry 
Greene,  general  manager  of  Wel- 
worth  Theatre,  Inc.,  and  representa- 
tive of  the  business  building  forum 
of  Minneapolis,  suggested  that  a  sim- 
ilar business  building  organization  be 
set  up  in  an  area  involving  exchange 
centers  in  Kansas  City,  Des  Moines, 
Omaha,  Minneapolis,  and  possibly 
Oklahoma  City.  He  also  advocated 
hiring  a  top-grade  advertising  man 
for  promotion  and  public  relations 
work  in  the  Great  Plains  area. 

The  distribution  of  an  elaborate 
showmanship  kit  and  reports  on 
forthcoming  Hollywood  product  also 
were  principal  items  on  today's 
schedule. 


( Continued 

session."  This  official  development,  as 
the  legislature  pushed  toward  ad- 
journment tonight,  confirmed  recent 
Motion  Picture  Daily  reports  that 
not  even  the  modified  classifications 
bill  would  be  passed.  Such  factors 
this  year  included: 

1[The  delay  in  approving  budget. 

j[  A  lag  in  delivery  of  the  full 
script  of  the  Dec.  19  public  hearing 
in  New  York  City  dealing  with  "mo- 
tion pictures  and  motion  picture  ad- 
vertising." 

1f  The  pendency  in  U.  S.  Supreme 
Court  of  an  "important  case  dealing 
with  New  York's  basic  legislation  on 
motion  pictures"  (the  "Lady  Chatter- 
ley's  Lover"  case). 

No  Request  from  Younglove 

Chairman  Joseph  R.  Younglove,  in 
announcing  the  committee  had  not 
requested  any  of  its  bills  be  reported 
(there  were  originally  four,  but  one 
requiring  the  licensing  of  motion  pic- 
ture theatres,  and  another  extending 
the  present  education  law  definition 
of  "immoral"  and  "of  a  character  that 
would  tend  to  corrupt  morals"  to  film 
advertising  were  recently  withdrawn), 
said  "for  the  first  time,  standing  com- 
mittees were  discharged  this  year,  be- 
fore the  budget  had  been  adopted." 

The  committee,  in  refraining  from 
recommending  action  was  not  in- 
fluenced by  the  motion  picture  indus- 
try's strong  opposition  to  them,  ac- 
cording to  the  Johnstown  Assembly- 
man. He  conceded  the  measures  had 


from  page  1) 

produced  "action"  by  the  industry,  but 
"thought  it  too  early  to  evaluate  such 
action." 

Younglove  emphasized  that  a  New 
York  "Daily  News"  expose  on  "cel- 
luloidsin"  films  allegedly  produced  by 
a  city  employee,  and  two  arrests  in 
Schenectady  this  week,  for  possess- 
ing obscene  literature  "with  intent  to 
sell,"  had  focused  attention  on  the 
committee's  work  made  its  continu- 
ation for  another  year  "certain." 

The  committee's  annual  report, 
filed  yesterday,  contained:  a  lengthy 
section  on  "motion  picture  content 
and  advertising,":  a  shorter  one  on 
"radio";  a  medium-long  critical  seg- 
ment on  "television,"  also  others  cov- 
ering "magazines,"  "pocket-size 
books,"  "comic  books,"  "mail  solicita- 
tion" and  "pornography." 

Production  Code  Highly  Praised 

It  described  the  "Production  Code" 
and  the  "Advertising  Code,"  adopted 
by  the  motion  picture  industry  in 
March  and  June,  respectively,  of  1930, 
as  "excellent,"  saying  the  codes  "are 
accompanied  by  a  declaration  of  prin- 
ciples that  leaves  little  to  be  desired": 
administrative  machinery  "was  pro- 
vided." 

The  committee  report  commented, 
"Prior  adherence  to  the  rules  so  es- 
tablished is  believed  to  have  con- 
tributed materially  to  the  success  of 
the  motion  picture  industry  and  to 
the  respect  which  it  has  enjoyed  as 
a  great  medium  of  education  and  en- 
tertainment." 


ITO  of  Arkansas 

(Continued  from  page  1) 

of  the  two-day  meeting,  he  said: 

"Radio  was  called  out,  but  is  now 
back,  and  I  think  we  will  come  back 
too.  Some  theatres  are  enjoying  a 
marked  increase  in  attendance;  and 
if  you  have  attendance,  you  know  you 
are  in  business." 

Rowley  urged  re-evaluation  of  con- 
cessions as  to  locations,  containers  and 
pricing. 

Afternoon  activities  included  a 
panel  discussion  on  advertising  and 
election  of  officers. 

Elected  to  serve  the  ITO  A  for  1959 
were:  Mrs.  Nona  White,  Little  Rock, 
president;  J.  W.  Hitt,  Benton,  secre- 
tary-treasurer, and  Bruce  Young,  Pine 
Bluff,  board  chairman. 

It  is  the  first  time  in  the  history 
of  the  organization  that  a  woman 
has  been  elected  as  president. 


Interest  Is  High 

( Continued  from  page  1 ) 

Loew's  Theatres,  Minnesota  Amuse- 
ment Co.,  Neighborhood  Theatres, 
Odeon  Theatres  (Canada),  R  &  F 
Theatres,  RKO  Theatres,  Randforce 
Amusement  Corp.,  Walter  Reade 
Theatres,  Schine  Circuit,  Shea  Enter- 
prises, Skouras  Theatres,  Stanley  War- 
ner, Trans  Lux  Theatres,  and  United 
Artists  Theatre  Circuit. 

The  screenings  and  merchandising 
discussions  April  8-11  in  New  York 


Detroit  Outlook 

(Continued  from  page  1) 

spoke  at  a  luncheon  for  distributors 
to  introduce  Woodrow  R.  Praught, 
newly-installed  president  of  United 
Detroit  Theatres. 

Since  he  arrived  here  Monday  Hy- 
man  said  he  has  found  that  the  auto- 
motive industry  has  recovered  from 
its  business  slump  with  the  result  that 
there  will  be  much  more  money 
available  at  theatre  box  offices. 

While  business-building  drives  have 
bogged  down  nationally,  Detroit  ex- 
hibitors, under  the  leadership  of  the 
late  Harold  H.  Brown,  Jr.,  Praught's 
predecessor,  have  spent  about  $75,000 
locally.  Finally  he  referred  to  the 
"do  it  yourself"  campaign  noted  by 
the  trade  press  in  Cedar  Rapids,  Iowa. 
There  Tri-State  Theatres  made  "nat- 
ural allies"  for  promotions  and  tie- 
ins  and  got  results  in  bringing  busi- 
ness back.  The  connection  with  De- 
troit is  that  Praught  was  the  architect 
of  Iowa  success  and  will  bring  to  bear 
his  talent  and  experience  in  a  far 
larger  and  more  fertile  area. 


City  will  be  on  "A  Hole  in  the  Head," 
United  Artists;  "Ask  Any  Girl," 
M-G-M;  "It  Happened  to  Jane,"  Co- 
lumbia; "Last  Train  from  Gun  Hill," 
Paramount;  "The  Son  of  Robin 
Hood,"  20th  Century-Fox;  "This 
Earth  Is  Mine,"  Universal,  and  "The 
Young  Philadelphians,"  Warner  Bros. 


'Night'  Selected 
For  Cannes  Festival 

Columbia's  "Middle  of  the  Nig] 
co-starring  Kim  Novak  and  Frei 
March,  has  been  selected  to  be 
official  United  States  entry  in  I 
Cannes  Film  Festival  this  year.  1 
duced  by  George  Justin,  directed 
Delbert  Mann  and  adapted  by  Pa 
Chayefsky  from  his  own  Broad' 
play,  this  film  is  the  first  motion 
ture  produced  in  New  York  City 
be  so  honored. 

This  is  the  third  film  that  has  s| 
Chayefsky  and  Mann  work  togej) 
and  both  of  the  others  also  were 
vited  to  Cannes.  "Marty"  won  \ 
Grand  Prize  in  1955  and  "Bach 
Party"  was  shown  there  two  years 


Toll -TV  Tesl 


(Continued  from  page  1) 

want  to  permit  any  test  operatio 
all,"  and  the  resolution  was  passei 
a  close  vote  of  11-10.  Presumably 
10  opposed  any  tests.  No  Housei 
tion  is  required. 

Today's  resolution  said  that 
the  committee  adopted  its  enjo: 
resolution  last  year  it  had  decj 
that  a  limited  test  operation  "c 
be  helpful  to  Congress  in  determ 
whether  or  not  legislation  shoul 
adopted  to  authorize  subscri] 
television  operations  on  some  ext 
ed  or  permanent  basis,  and  to 
scribe  the  conditions  under  whicl 
commission  would  have  the  pow 
grant  such  authorizations." 

The  FCC  test  proposal  appr 
by  the  committee  would  allow 
toll-TV  system  to  be  tested  in  I 
one  market,  thus  limiting  the  nuj 
of  test  cities  to  the  few  systems  v| 
have  so  far  been  described  to 
commission.  The  FCC  would  pJ 
more  than  one  television  statiol 
each  market  area  to  take  part  irj 
test,  however.  Only  one  system 
be  tested  in  each  area. 

Harris  said  this  morning  that 
current  proposal  is  "in  line"  witl 
idea  of  a  technical  test.  He  sai 
would  not  press  for  action  on 
TV  bill  he  introduced  early 
session  of  Congress,  "beeausi 
FCC,  by  its  own  action,  ha 
complished  the  objectives  of  the 
lution."  Actually,  the  FCC  action! 
worked  out  and  cleared  with  Har 
advance. 

Harris  said  that  any  consider 
of  wire  toll-TV  "would  have  t 
approved  separately  by  the  con 
tee,"  and  that  any  committee  a 
on  wire  "will  depend  on  dev 
ments."  He  declined  to  say  wha 
velopments  he  had  in  mind.  The 
action  leaves  untouched  current 
for  extensive  wire  toll-TV  operaip 

86  Green"  Dates 


M-G-M's  "Green  Mansions, '  I 
at  Radio  City  Music  Hall  as  I 
Easter  attraction,  will  also  be] 
holiday  film  in  86  other  situa 
in  the  country,  beginning  today 


fig  Trade  Turnout  for  "The  Five  Pennies 


«d  States  Ambassador  to  the  United  Nations  Henry  Cabot  Lodge  (center)  and  his  niece, 
irm;i,r  a  o  ir,,,„v>  ,„;*v.  no™,,  the  Lexington  lobby  before  the 


TjXHIMTORS  from  the  New  York  metro- 
Mj  politan  area  and  Eastern  seaboard 
cities  last  night  attended  a  special  trade 
preview  of  Danny  Kaye's  neiv  Paramount 
picture,  "The  Five  Pennies"  at  Loew's  Lex- 
ington Theatre  here. 

Danny  Kaye  himself,  and  other  stars  of 
the  soon-to-be-released  comedy-drama  were 
on  hand  to  greet  the  showmen,  as  were 
Paramount  executives.  Kaye  last  Tuesday 
brought  the  first  print  of  the  new  film 
East.  Picture  is  touted  as  one  of  the  big 
ones  for  '59. 

George  Weltner,  Paramount  Pictures 
vice-president  in  charge  of  world  sales, 
was  host  at  the  unveiling  of  the  film  biog- 
raphy of  famed  band-leader  Red  Nichols, 
played  by  Kaye.  A  photographer's  record 
of  scenes  in  the  Lexington  lobby  before 
the  film  showing  is  provided  on  this  page. 


  —  — — j 

Emily  Alexander,  share  a  laugh  with  Danny  Kaye 
of  the  preview. 


Deneau  (left),  vice-president  of 
Film  Distributing  Corp.,  is  seen  at  the 
e\v  with  Sam  Goodman,  Century  Circuit 
itive,  and  Mrs.  Goodman. 


Circuit  executive  William  Brandt  and  Mrs. 
Brandt  were  greeted  on  their  arrival  at  the 
theatre  by  little  Susan  Gordon,  who  has  the 
role  of  Kaye's  daughter  in  the  film. 


Eugene  D.  Picker  (left),  president  of  Loew's 
Theatres,  engages  Paramount's  George  Weltner 
and  Mrs.  Weltner  in  conversation  in  the  lobby 
of  the  theatre.  Subject:  "The  Five  Pennies." 


y  Balaban  (left),  president  of  Paramount  Pictures,  arrived  for  the 
preview  of  the  jazz  era  comedy-drama  accompanied  by  his  son 
'-hughter-in-law,  Mr.  and  Mrs.  Burt  Balaban. 


Hugh  Owen,  vice-president  of  Paramount  Film  Distributing  Corp..  and 
Mrs.  Owen,  flank  Sol  Schwartz,  president  of  RKO  Theatres,  and  Mrs. 
Schwartz  in  this  photo  taken  in  the  lobby  of  Loew's  Lexington. 


THE  CASE  OF  THE  WANDERING  ROACH 

Involved  were  odd  shifts  which  appeared  from  time  to  time  on 
a  laboratory's  color  prints.  Something,  obviously,  was 
interfering  with  the  light  source  in  the  printer.  Suggestions  for 
tracing  the  trouble  were  made  by  an  Eastman  Technical 
Representative  .  .  .  and,  in  short  order,  the  culprit  was  found — 
a  large  roach  wandering  over  the  control  surfaces. 

Not  all  problems  are  as  simple  of  "yiRPiX 
solution  as  this.  But  whatever  they  are," 
the  answers  almost  invariably  are  inherent 
in  the  basic  know-how  of  the  Eastman 
Technical  Service  for  Motion  Picture  Film, 
maintained  to  serve  the  industry.  Offices 
at  strategic  centers.  Inquiries  invited. 


For  further  information  write: 
Motion  Picture  Film  Department 
EASTMAN  KODAK  COMPANY 
Rochester  4,  N.Y. 


East  Coast  Division  Midwest  Division  West  Coast  Division 

342  Madison  Avenue  130  East  Randolph  Drive  6706  Santa  Monica  Blvd. 

New  York  17,  N.Y.  Chicago  1,  III.  Hollywood,  Calif. 


MOTION  PICTURE 

DAILY 


L.  85,  NO.  58 


NEW  YORK,  U.S.A.,  FRIDAY,  MARCH  27,  1959 


TEN  CENTS 


easibility'  Studied 


March!  Bill  Is  Defeated  in  Albany; 


ests  Not  'OK'  Sought  Revised  Film-License  Fees 

»f  Permanent 
oll-TV:Harris 


ps  Final  Authorization 
to  Congress  and  FCC 

By  J.  A.  OTTEN 

ASHINGTON,  March  26.-House 
imerce  Committee  chairman  Har- 
defending  the  toll-TV  action  of 
committee  and  the  Federal  Com- 
.ications  Commission,  said  it 
aid  be  clear  that  neither  group  was 
in  favor  of  a  permanent  au- 
ization  of  toll-TV. 
_"nder  no  circumstances,"  he  told 
House  today,  "can  the  action  of 
FCC  and  the  House  committee 
•onstrued  to  place  a  stamp  of  ap- 
'al  on  subscription  television  as  a 
nanent  service.  All  that  is  au- 
zed  is  a  conduct  of  limited  tests 
:ient  to  determine  the  feasibility 
ubscription  television,  but  not  so 
nsive  that  it  would  permit  without 
(Continued  on  page  7) 


Special  to  THE  DAILY 
ALBANY,  N.  Y.,  March  26.— In  the  small  hours  this  morning,  the  legislature 
defeated,  63  to  62,  the  Marchi  bill  which  proposed  a  reduction  in  the  licensing 
fees  charged  by  the  State  Education  Department's  motion  picture  division.  A 

majority  of  76  being  necessary,  the 
measure  lost.  There  were  25  absentees. 
The  assembly  adjourned  sine  die,  at 
4  A.M. 

A  sharp  debate  preceded  the  vote, 
delayed  once  by  assemblyman  An- 
thony P.  Savarese,  Jr.,  Queens  Re- 
publican. He  had  sponsored  the  com- 
panion measure,  which  the  Assembly 
(Continued  on  page  4) 


ture  Bright,  Lippert 
id  Ferri  Tell  Kansans 

Special  to  THE  DAILY 
AXSAS  CITY,  March  26.-Urging 
the  problems  now  confronting 
lywood  be  taken  to  heart,  Robert 
Lippert,  president  of  Lippert  Pro- 
tions  and  theatres,  advised  exhibi- 
to  stop  "pinching  pennies"  in  an 
ress  concluding  the  Show-A-Rama 
vention  yesterday  at  the  Hotel 
rhlebach  here.  In  a  roll  call  of 
(Continued  on  page  4) 


Box  Office  Upbeat  On 
Despite  Holy  Week 

Both  distributors  and  exhibitors 
are  noting  with  keen  satisfaction  a  def- 
inite upbeat  in  business  under  way 
in  all  parts  of  the  country.  That  the 
improvement  in  grosses  and  attendance 
not  only  has  continued  through  the 
current  Holy  Week,  traditionally  one 
of  the  low  points  of  the  year  in  show 
business,  but  actually  has  registered 
further  gains  is  being  remarked  upon 
widely  in  the  trade. 

The  improvement  is  attributed  to 
popular  new  box  office  releases,  which 
obviously  are  drawing  heavily,  aided 
by  improving  weather  over  most  of 
(Continued  on  page  4) 

Budget  of  $11,000,000 
For  4  Highroad  Films 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  26.  -  An 
311,000,000  production  slate  involv- 
ing four  major  films  for  Highroad 
Productions  was  revealed  today  with 
the  arrival  of  producer- writer  Carl 
Foreman  in  Hollywood,  accompanied 
by  Irving  Rubine,  Highroad  vice-pres- 
ident, for  conferences  with  Samuel 
J.  Briskin  vice-president  in  charge  of 
(Continued  on  page  7) 


'New'  Loew's  State 
Reopens  Tomorrow 

Loew's  State  Theatre  here,  which 
has  been  undergoing  almost  complete 
reconstruction  since  January  4,  will 
emerge  from  its  cocoon  tomorrow 
afternoon  before  an  invited  press, 
radio  and  TV  preview  audience.  An- 
(Continued  on  page  4) 


Players  Asked  Telemeter 
For  World  Series  Talk 

Telemeter's  appearance  at  the  major 
league  baseball  players'  representa- 
tives meeting  in  Tampa  this  week  on 
the  subject  of  future  possibilities  of 
the  world  series  being  shown  on  pay 
TV  was  at  the  invitation  of  the  play- 
ers' group,  it  was  learned  yesterday. 

Leslie  Winik,  in  charge  of  pro- 
gramming for  Telemeter,  addressed  the 
(Continued  on  page  4) 


g  'Philadelphians' 
mpaign  Planned 

The  Young  Philadelphians"  will  be 
m  one  of  the  most  extensive  pub- 
y,  advertising  and  exploitation 
ipaigns  in  Warner  Bros,  history, 
.'as  announced  yesterday  by  Ben- 
in Kalmenson,  executive  vice-pres- 
it.  Simultaneously,  Kalmenson  an- 
(Continued  on  page  4) 

^.VISION  TODAY— page  7 


Believe  Proposal  of  TV  Bill 
Caused  Industry  Self-Appraisal 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  March  26.-Although  killed  in  Assembly  Ways  and  Means 
Committee,  the  Manley  television  licensing  bill  accomplished  a  purpose  in 
causing  the  industry  to  take  a  second  glance  at  programming  and  the  self- 
regulation  machinery  in  the  opinion 


of  Assemblyman  A.  Bruce  Manley, 
Fredonia  Republican. 

The  measure  provided  for  licensing 
by  a  State  Education  Department 
division  of  all  television  programs- 
except  current  events,  sports,  picto- 
rial news  and  press  excerpts— broad- 
cast over  New  York  State  stations. 
Fee  would  have  been  $50  for  each 
half  hour  of  program,  or  fraction 
thereof,  unless  otherwise  fixed. 

Manlev,  who  conceded  the  bill,  as 


drafted,  would  be  "unenforceable," 
met  with  network  representatives,  be- 
fore last  month's  hearing  held  in  New 
York  City  on  his,  and  five  other 
measures,  by  Joint  Legislative  Com- 
mittee on  Offensive  and  Obscene 
Material.  From  that  meeting  came  his 
impression  they  had  scrutinized  pro- 
gramming and  the  code  of  self-reg- 
ulation would  tighten  adherence. 
"My  bill  caused  television  industry 
(Continued  on  page  7) 


Annual  Report 

Fox  Earnings 
For  1958  At 
$7,582,357 


Up  $1,071,139  over  >57; 
4th  Quarter  Also  Better 

Net  earnings  of  20th  Century-Fox 
for  1958  were  up  $1,071,139  over  the 
previous  year,  the  company  reported 
yesterday. 

Consolidated  earnings  for  the  vear 
ended  Dec.  27,  1958,  were  $7,582,- 
357.  This  compares  with  $6,511,218 
for  the  52  weeks  ended  Dec.  28, 
1957. 

Earnings  for  the  fourth  quarter 
ended  Dec.  27  1958,  were  also  up. 
They  amounted  to  $991,366  or  43c 
per  share,  compared  with  $887,360, 
or  36c  per  share  for  the  same  period 
in  1957. 

Film  rentals,   including  television, 
(Continued  on  page  2) 


Maryland  Censor  Bills 
Passed,  Sent  to  House 

Special  to  THE  DAILY 
ANNAPOLIS,  Md.,  March  26.- 
The  Maryland  State  Senate  has 
passed  and  sent  back  to  the  House 
for  further  action  two  film  censorship 
bills. 

One,  which  earlier  had  been  reject- 
ed by  the  House  in  a  slightly  different 
form,  would  permit  the  state  censors 
to  classify  films  as  objectionable  for 
(Continued  on  page  2) 

Legislature  Would  Keep 
N.  Y.  'Obscenity7  Committee 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  March  26.-Before 
adjourning,  the  legislature  adopted  a 
resolution  for  continuation  of  the  Joint 
Committee  on  Offensive  and  Obscene 
Material,  whose  study  field  includes 
motion  pictures,  television  and  radio, 
and  which  presented  several  film  bills 
this  year.  Its  appropriation  for  the 
next  year  is  $20,000.  Assemblyman 
Max  f  urshen,  of  Brooklyn,  voted  "no" 
on  the  resolution,  which  Chairman 
Joseph  R.  Younglove  introduced. 


2 


Motion  Picture  Daily 


Friday,  March  27,  | 


PERSONAL 
MENTION 


JONAS  ROSENFIELD,  Jr.,  Colum- 
bia Pictures  executive  in  charge 
of  advertising-publicity,  will  return  to 
New  York  today  from  Hollywood. 
• 

Max  E.  Youngstein,  vice-president 
of  United  Artists,  left  New  York  yes- 
terday for  Hollywood. 

• 

Samuel  Goldwyn  and  Mrs. 
Goldwyn  will  leave  San  Francisco 
today  aboard  the  "Lurline"  for 
Hawaii. 

• 

J.  J.  Fitzgibbons,  head  of  Famous 
Players  Canadian  Corp.,  has  returned 
to  Toronto  from  Florida,  recovered 
from  his  recent  illness. 

• 

William  "Snake"  Richardson, 
president  of  Capital  Releasing  Corp., 
Atlanta,  has  returned  there  from 
Jacksonville. 

• 

Mort  Abrahams,  director  of  pro- 
duction and  programming  for  NTA, 
will  leave  here  on  Sunday  for  the 
Coast. 

• 

Sidney  Newman,  of  Magna  Thea- 
tre Corp.,  will  leave  here  tomoirow 
for  Kansas  City  to  attend  the  opening 
there  of  "South  Pacific." 

• 

Rasil  Rathbone  returned  to  New 
York    from    London    yesterday  via 


Bob  Dorfman,  Buena  Vista  exploi- 
tation manager,  has  left  New  York  for 
a  week's  vacation. 

• 

Sandy  Abrahams,  Allied  Artists 
advertising-publicity  director,  will  re- 
turn to  Hollywood  from  here  tonight. 

Mnpls.  Publisher  Buys 
'Greater  Amusements' 

Special  to  THE  DAILY 
MINNEAPOLIS,  March  26.  - 
"Greater  Amusements,"  North  Central 
regional  trade  publication  founded  by 
the  late  T.  E.  Mortensen  of  this  city, 
has  been  sold  by  his  widow  to  Frank 
W.  Cooley.  The  new  owner^publisher, 
a  newcomer  to  the  motion  picture  in- 
dustry, is  associated  with  Miller  Pub- 
lishing Co.  of  this  city,  publisher  of 
grain  trade  papers.  Cooley  also  pub- 
lishes a  bakery  trade  paper. 


Miami  Likes  'Life' 

MIAMI,  March  26.  -  Universal's 
"Imitation  of  Life"  grossed  a  big 
$8,086  on  its  opening  day  yesterday 
at  three  theatres  here,  the  Miami, 
Carib  and  Miracle. 


Maryland  Bills 


(Continued  from  page  1) 
children  between  the  ages  of  six  and 
16.  It  would  apply,  however,  only  to 
Baltimore. 

The  other  bill,  previously  passed  by 
the  House  in  a  different  form,  would 
provide  tough  criminal  penalties  for 
showing  obscene  films  to  minors.  The 
Senate  version  would  provide  penal- 
ties of  $200  fine  and  up  to  a  year  in 
jail;  the  House  provided  only  $100  in 
fines  and  30  days  in  jail. 

House  action  will  have  to  come 
soon,  as  the  legislature's  session  ends 
early  next  week. 


North  Central  Allied 
Plans  June  Convention 

Special  to  THE  DAILY 
MINNEAPOLIS,  March  26.-North 
Central  Allied  will  hold  its  1959  an- 
nual convention  here  in  June,  Frank 
Mantzke,  president,  announced.  The 
date  will  be  either  June  2  or  June  9, 
and  probably  at  the  Nicollet  Hotel 
here,  he  said.  Arrangements  are  ex- 
pected to  be  completed  early  next 
week. 

Organizational  difficulties  have  beset 
North  Central  over  the  past  several 
years  since  Benjamin  Berger's  resigna- 
tion and  a  threatened  split  in  mem- 
bership which  contemplated  formation 
of  a  new  organization  and  affiliation 
with  Theatre  Owners  of  America. 
However,  currently  improving  busi- 
ness, plus  a  highly  favorable  outlook 
for  the  spring  and  summer,  is  ex- 
pected to  produce  a  good  turnout  at 
this  year's  convention  and  augurs  well 
for  a  stronger  organization  in  the 
future. 


Ohio  Bill  Would  Curb 
Operations  on  Sunday 

Special  to  THE  DAILY 
COLUMBUS,  O.,  March  26.-Ohio 
theatres  would  not  be  permitted  to  be 
in  operation  between  2:30  A.M.  and 
1  P.M.  on  Sundays  under  terms  of  a 
bill  introduced  in  the  Ohio  Legisla- 
ture by  Rep.  Louis  J.  Schneider,  Re- 
publican, Hamilton  County.  The  bill 
would  prohibit  business  activity, 
sports  and  amusements  during  that 
period.  Exempt  are  restaurants,  trans- 
portation and  religious  services. 

Amusements  are  exempted  from 
Sunday-closing  laws  in  a  bill  intro- 
duced by  Rep.  Paul  Lynch,  Colum- 
bus Democrat.  The  bill  would  exempt 
also  the  sale  of  drugs,  meals,  non- 
alcoholic beverages  and  3.2  beer,  sale 
of  newspapers,  milk  and  gasoline, 
commercial  trucking  and  sports 
events. 

Repeal  of  Ohio's  present  "blue 
laws,"  originally  placed  on  the  books 
in  1831,  is  proposed  by  bills  intro- 
duced by  Sen.  Anthony  Calabrese, 
Cleveland  Democrat  and  Rep.  Robert 
Taft  Jr.,  Cincinnati  Republican. 


Variety  Clubs  Aid  In 
'Oscar'  Promotion 

Thirty-five  Variety  Club  tents  in 
key  American  cities  are  cooperating 
with  leading  first-nm  theatres  in  each 
area  to  promote  the  upcoming  Acad- 
emy Awards.  Variety  Clubs  Interna- 
tional have  distributed  over  two  hun- 
dred sets  of  photographs  of  all  Oscar 
nominees  which  are  being  displayed 
in  lobbies  of  the  several  hundred  par- 
ticipating theatres.  There  are  some  40 
stills  of  nominees  in  each  set. 

International  Chief  Barker  George 
Eby,  who  worked  out  the  arrange- 
ment with  Academy  officials,  said  this 
was  part  of  Variety's  goal  to  be  help- 
ful in  every  way  it  could  to  those 
fields  from  which  its  membership 
largely  comes. 


'Oscar'  Star  List 
Continues  to  Grow 

From  THE  DAILY  Bureau 
HOLLYWOOD,  March  26.  -  Two 
dozen  more  personalities  have  been 
added  to  the  roster  of  stars  who  will 
appear  on  the  31st  annual  awards  show 
of  the  Academy  of  Motion  Picture  Arts 
and  Sciences  April  6,  Jerry  Wald, 
producer,  announced  today.  Partici- 
pating in  the  105-minute  televised  pro- 
gram from  Hollywood's  RKO  Pan- 
tages  Theatre,  with  several  score  of 
previously-announced  players,  will  be 
Nick  Adams,  Mickey  Callan,  Doris 
Day,  Jimmy  Darren,  Sandra  Dee, 
Taina  Elg,  Felicia  Farr,  Eddie  Fisher, 
Eva  Gabor,  William  Holclen,  Carolyn 
Jones,  Dean  Jones,  Angela  Lansbury, 
Dorothy  Malone,  Dean  Martin,  Joanna 
Moore,  Victoria  Shaw,  Roger  Smith, 
Connie  Stevens,  Constance  Towers, 
Jean  Wallace,  Tuesday  Weld,  Jane 
Wyman  and  Efrem  Zimbalist,  Jr. 


Fox  Earnin 


Deadline  Is  Saturday 
For  Mailing  Ballots 

HOLLYWOOD,  March  26.  -  Final 
ballots  for  selection  of  1958  motion 
picture  achievements  to  be  honored 
on  April  6  "Oscar"  Awards  show  must 
be  postmarked  no  later  than  midnight, 
Saturday,  March  28,  members  of  the 
Academy  of  Motion  Picture  Arts  and 
Sciences  are  reminded  by  George 
Stevens,  president. 

A  total  of  2,084  ballots  went  out  to 
qualified  voters  March  13.  Count  of 
the  secret  ballots  will  be  made  by 
Price  Waterhouse  &  Co.,  certified 
public  accountants. 


Book  Roach  Films 

Two  films  from  Hal  Roach  Distribu- 
tion Corp.,  "Bad  Girl"  and  "Wolf 
Pack,"  have  been  booked  on  the  New 
York  "independent  third  circuit"  start- 
ing Sunday. 


(Continued  from  page  1) 
for  the  1958  fiscal  year  were 
045,679,  as  compared  to  $llc 
880  for  1957. 

Under  expenses,  participate 
film  rentals  was  up  from  $16,4' 
in  1957  to  $25,112,421  in  1958 
is  the  amount  paid  by  Fox  to 
pendent  producers  as  their  sha 

Earnings  for  1958  amounti 
$3.30  per  share  on  the  2,2! 
shares  of  common  stock  in  the 
of  the  public  as  compared  with 
ings  for  the  year  1957  of  $6,5: 
or  $2.49  per  share  on  2,6:i 
shares. 


Outstanding  Busines 
For  'Bravo'  Report* 

Warner  Bros.'  "Rio  Bravo'j 
brought  in  outstanding  grosses  *. 
first  week  of  the  initial  50  ktj 
engagements  assuring  extended] 
for  the  Easter  holiday  seasoij 
company  said  this  week.  A  first! 
gross  of  $230,000  was  project<| 
the  combined  business  at  19  rj 
theatres  and  drive-ins  in  the  La 
geles  area  on  the  basis  of  a  gr| 
$190,000  for  the  first  five  days] 
Armada  Production  opened  I 
March  18. 

From  coast  to  coast,  "Rio  H 
business  was  equally  strong,  follj 
openings  on  March  18.  Cited  aa 
cal  was  the  Palms  State  Thea] 
Detroit,  where   a  five-day  grq 
$25,974  indicated  the  first-weeH 
would    surpass    $31,000.  The 
Theatre  in  Portland  took  in  $H 
in  five  days  with  $15,000  pro 
for  the  week.  The  Warner  The 
Memphis  registered  $11,936 
days,  with  a  $16,000  week  in 
The  Midwest  Theatre  in  Okl 
City  racked  up  $9,996  in  five 

'Green'  Big  $164,0 

"Green  Mansions,"  the  East 
traction  at  Radio  City  Music 
has  grossed  over  $164,000  in 
week,  the  highest  opening  we 
any  MGM  holiday  attraction 
Music  Hall  in  nearly  four  years, 
while  MGM's  "Count  Your  Bles 
starring  Deborah  Kerr,  Rossanc 
zi  and  Maurice  Chevalier,  ha; 
set  to  follow  "Green  Mansions 


NEW  YORK  THEAT! 


i— RADIO  CITY  MUSIC  HALL 

Rockefeller  Center  •  Ci  6-4600 
AUDREY  HEPBURN  •  ANTHONY  PERK 
in  "GREEN  MANSIONS" 

Co-starring  LEE  J.  COBB 
SESSUE  HAYAKAWA  •  HENRY  SILV 

in  METROCOLOR  and  CinemaStope 
An  M-G-M  Picture 
and  THE  MUSIC  HALL'S  GREAT  EASIER  STAGE  SHI 


MOTION    PICTURE    DAILY,    Martin    Quigley,    Editor-in-Chief    and    Publisher;  Sherwi 


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Richard  Gertne 


News 


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md  $12 'foreign.  Single  copi< 


THE  HEAT  S  0N 

■n  Chicago! 


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rred  c hir- 
ed bv  ihc 

I  WESTERN  U 

IS!  113  IN 

2?  DL  PD=CHICAGO  ILL  25  ?18PMC= 
HE  I  NEMAN-,  UNITED  ARTISTS  C0RP= 
729  SEVENTH  AVE= 


E  THE  CHICAGO  FIRE' 


IN  FIRST  WEEK  AT  OUR  UNITED  ARTISTS 
SETTING  NEW  SATURDAY  AND  SUNDAY  RECORD  GROSSs; 
AUDIENCE  REACTION  AND  WORD  OF  MOUTH  SURE  TO  GIVE  IT 
LEGS?  CONGRATULAT I ONS= 
DAVE  WALLERSTE I N= 


&  :?z%zz  curt,s  '  jack  ^ 


4 


Motion  Picture  Daily 


Friday,  March  27,  1 


New'  State  State  Group  Advises  Industry  Seek  M arc  hi  Bit 
Better  Production  Code  Compliance 


(Continued  from  page  1) 
other  invitational  preview  is  sched- 
uled for  the  evening,  when  celeb- 
rities, business  leaders  and  motion 
picture  executives  will  attend. 

The  opening  climaxes  an  intensive 
three-month  promotional  campaign 
directed  by  Ernest  Emerling,  Loew's 
Theatres  vice-president,  and  executed 
by  associates  Jim  Shanahan,  Ted  Ar- 
now,  Russ  Grant,  Paula  Gould  and 
Ann  Bontempo.  Every  metropolitan 
newspaper  has  carried  special  fea- 
tures on  the  reconstruction,  and 
columnists  have  been  liberal  with  rela- 
tive items.  Features  by  nationally 
syndicated  writers  have  also  appeared 
in  major  cities  where  Loew's  operates 
theatres. 

Start  Set  for  Sunday 

Showings  of  United  Artists'  "Some 
Like  It  Hot"  for  the  public  will  be- 
gin Easter  Sunday  at  noon.  On  week- 
days, the  new  theatre  will  operate 
continuously  from  ten  in  the  morning. 
Looking  ahead,  MGM's  "Ben  Hur"  is 
expected  to  premiere  at  die  State  in 
die  fall,  on  a  reserved  seat  basis. 

Radio  and  TV  coverage  of  the  pre- 
miere proceedings  will  be  beamed  to 
three  continents  and  28  countries 
through  NBC-TV  Monitor,  the  Armed 
Forces  Radio  Network  and  "Voice  of 
America."  WMGM's  Ted  Brown  and 
the  Redhead  will  report  the  livery 
proceedings  and  do  guest  interviews 
with  showbusiness  celebrities  from  the 
lobby  of  the  theatre. 


Players  Asked 

(Continued  from  page  1) 
players'  meeting  on  what  Telemeter 
means  to  baseball  and  the  players. 
He  advised  them  not  to  make  a  new 
deal  for  televising  the  world  series 
widiout  first  investigating  the  possibi- 
lities of  pay  TV.  He  estimated  it  could 
bring  in  a  minimum  of  $12,000,000, 
compared  to  the  $3,250,000  received 
annually  at  present  for  TV  rights  to 
the  series  and  the  All-Star  game. 

Demonstrations  Planned 

Winik's  remarks  were  in  anticipa- 
tion of  negotiations  being  opened  next 
year  on  a  new  World  Series  TV  ar- 
rangement. The  present  five-year  con- 
tract will  expire  in  1961.  His  appear- 
ance at  the  Tampa  meeting  was  in- 
conclusive, it  is  understood,  and  did 
not  include  a  Telemeter  demonstra- 
tion. 

When  the  players'  representatives 
come  north  with  their  teams  after  the 
opening  of  the  major  leagues  season, 
Telemeter  demonstrations  will  be  ar- 
ranged for  them  here  and  on  the  West 
Coast. 

Telemeter  is  a  Paramount  Pictures 
subsidiary. 


Maryland  Censor  Dies 

BALTIMORE,  March  26.  -  Fu- 
neral services  will  be  held  here  to- 
morrow for  Mrs.  Maude  Bonar  Dor- 
rance,  member  of  the  Maryland  State 
Board  of  Motion  Picture  Censors,  who 
died  Tuesday  at  Union  Memorial  Hos- 
pital. 


Special  to  THE  DAILY 
ALBANY,  March  26.— A  recommendation  that  the  industry  "intensify  its 
efforts  to  induce  voluntary  compliance  with  the  spirit  and  letter"  of  its  code, 
is  made  by  the  state  joint  legislative  committee  on  offensive  and  obscene  mate- 
rial in  its  annual  report  released  here   


yesterday. 

The  report  states  that  widiin  re- 
cent years  "the  pressure  of  television, 
accompanied  by  a  decline  in  theatre 
attendance,  has  apparently  induced 
numerous  producers  to  seek  business 
by  filming  and  advertising  material 
which  appears  to  be  in  complete  vio- 
lation of  the  spirit  and  letter  of  the 
industry's  own  (Production  and  ad- 
vertising) codes. 

"This  tendency  has  been  abetted 
by  the  apparent  lenient  attitude  of 
the  U.  S.  Supreme  Court  and  by  some 
liberalizing  provisions  of  the  Code 
adopted  in  1956  in  order  to  'bring  it 
up  to  date'.  As  a  result,  the  screens 
and  billboards  of  the  nation  have  been 
filled  with  'adult'  or  'realistic'  pre- 
sentations dealing  with  sexual  im- 
morality, sexual  crimes,  perversion, 
nudity,  brutality  and  extreme  vio- 
lence," the  report  states. 

Geoffrey  Shurlock,  Production  Code 
administrator,  is  quoted  in  the  report 
as  having  written  that  "More  and  more 
of  our  films  are  being  based  on  sub- 
ject matter  that  is  further  and  further 
removed  from  the  standards  of  mass 
entertainment  on  which  the  Produc- 
tion Code  was  based.  It  is  becoming 
steadily  more  difficult  to  bring  this 


material  within  Code  requirements." 

The  report  cites  newspaper  refu- 
sals of  film  advertising,  public  pro- 
tests, proposed  censorship  legislation 
in  many  states  and  cities,  examples 
of  what  it  terms  "responsible  com- 
ment" in  connection  with  samples  of 
newspaper  and  billboard  advertising 
and  newspaper  editorials. 

"It  is  apparent  to  the  committee," 
the  report  says,  "that  there  is  need 
for  substantial  improvement.  This  im- 
provement can  best  be  accomplished 
voluntarily  and  within  the  industry 
by  a  return  to  the  responsibility,  prin- 
ciple and  letter  of  the  Production  and 
advertising  codes.  Should  the  industry 
fail  to  take  such  action,  additional 
state  and  Federal  controls  would  ap- 
pear inevitable." 

The  committee,  which  had  pro- 
posed four  regulatory  measures  af- 
fecting film,  theatres  and  their  ad- 
vertising in  New  York,  withdrew  two 
of  them  and  asked  that  action  on  the 
rest  be  deferred  pending  further  study 
to  be  completed  prior  to  the  1960 
session  of  the  legislature.  However, 
regardless  of  the  committee's  request, 
it  is  doubtful  that  action  could  have 
been  taken  on  the  measures  before 
the   legislature  adjourned. 


Seven  Majors,  MAC 
Lose  Conspiracy  Suit 

Special  to  THE  DAILY 
MINNEAPOLIS,  March  26.-Seven 
film  distributing  firms  and  the  Min- 
nesota Amusement  Co.,  theatre  cir- 
cuit, have  been  assessed  triple  dam- 
ages totaling  $168,369  in  U.S.  District 
Court,  Fourth  Minnesota  division, 
here  in  the  Hollywood  Theatre  case 
charging  conspiracy  to  "establish  and 
maintain  preferential  circulation  for 
theatres  operated  by  Minnesota 
amusement  company." 

The  case  was  brought  by  owners 
of  Hollywood  theatre,  Minneapolis, 
and  tried  from  September  to  Decem- 
ber 1957.  The  distributors  are:  Co- 
lumbia Pictures  Corp.,  Loew's,  Inc., 
RKO  Radio  Pictures,  20th  Century- 
Fox,  United  Artists,  Universal  film  ex- 
change and  Warner  Brodiers. 

Federal  Judge  Gunnar  Nordbye 
found  "the  national  conspiracy  was 
carried  out  on  a  local  level  by  the 
establishment  and  maintenance  in 
Minneapolis  of  the  clearance  sched- 
ule." 

The  Hollywood  began  operation  in 
1935.  About  one  mile  away  was  the 
older  Arion  Theatre  leased  by  Min- 
nesota Amusement  Co. 

In  1935  before  the  Hollywood 
opened  the  Arion  was  a  932-seat  house 
charging  15  cents  and  on  a  playing 
position  of  112  days  after  first  run. 
By  1936  after  renovation  the  Arion 
had  advanced  to  25  cents  and  "an- 


Box  Office 

(Continued  from  page  1) 
the    country,    school   vacations  and 
other  factors.  The  total  of  box  office 
beneficiaries  more  than  outweighs  the 
Holy  Week  offset. 

Pictures  showing  the  uptrend  way 
are  "Imitation  of  Life,"  "Some  Like 
It  Hot,"  "Al  Capone,"  "Rio  Bravo," 
"The  Shaggy  Dog,"  "Sleeping  Beauty," 
"The  Tempest,"  "The  Sound  and  the 
Fury,"  "Green  Mansions,"  "Gidget" 
and  "The  Mating  Game." 


'Oscar9  Trailer  on  TV 

Exhibitors  have  been  quick  to  ar- 
range for  televising  the  theatrical 
trailer  for  the  Academy  Awards 
presentation  when  this  was  suggested 
to  them  and  16mm  prints  were  of- 
fered for  the  purpose,  it  was  reported 
here.  A  dozen  important  TV  stations 
have  already  agreed  to  use  this  trail- 
er to  promote  the  Oscar  telecast. 
Some  stations  indicate  they  will  use 
the  full  minute  trailer  10  to  15  times. 

nounced  to  distributors  it  would  play 
on  a  49-day  playing  position,  seven 
days  ahead  of  the  Hollywood"  then 
also  at  25  cents,  the  Judge  wrote. 

The  jurist  wrote  "this  imposed  an 
unreasonable  clearance  upon  the 
Hollywood  in  favor  of  the  Arion  dur- 
ing the  period  1936  until  the  end  of 
1948  and  (the  distributors)  thereby 
agreed,  combined  and  conspired  un- 
reasonably to  restrain  trade  and  com- 
merce in  violation  of  anti-trust  law." 


(Continued  from  page  1) 
committee  on  public  education  k 
several  weeks  ago. 

After  the  upper  house  appro 
Tuesday,  by  56  to  0,  Senator  Man 
bill,  it  went  to  the  Assembly  r 
committee.  Supporters,  including 
Commerce  and  Industry  Associa 
of  New  York,  succeeded  in  ha' 
rules  report  the  act  last  night. 

Opposition  Too  Strong 

The  unfavorable  vote  by  the 
sembly  education  committee  pro 
a  road-block  too  strong  for  propon 
to  penetrate. 

Assemblyman  Louis  Wall 
Queens  Democrat,  cited  the  actioi 
that  committee— to  which  he  bel< 
—as  a  reason  for  rejection  on  the  1 
roll  call. 

Opposition  by  die  budget  divi 
and  the  Education  Department 
deterred  passage. 

Lippert  and  Ferri 

(Continued  from  page  1) 
Hollywood  studios,  the  theatre  ) 
reviewed  the  present  situation  of  < 
company,  pointing  out  the  nun 
of  television  films  being  made  and 
pictures  being  shot  for  theatres. 

"I'm  still  high  on  this  bushy 
Lippert  said,  "and  I  have  built  t! 
new  theatres  in  the  last  six  month 
proof  of  that  faith.  I  look  for  g 
business  this  summer  if  exhibitor' 
their  part  in  promoting  product.' 

Ferri  Tells  of  New  Faces 
In  another  major  talk,  Roger  F 
editor  of  the  20th  Century-Fox  J 
nal,  reported  on  the  studio's  camp 
to  sell  new  faces,  fisted  the  re< 
personalities  developed  by  the  c 
pany  and  announced  future  films 
would  feature  the  performers. 

The  board  of  directors  is  schedi, 
to  meet  soon  to  elect  the  orgar 
tion's  new  officers. 


'Philadelphians' 


(Continued  from  page  1) 
nounced  the  appointment  of 
Bercutt  as  national  coordinator 
"The  Young  Philadelphians"  c 
paign.  Bercutt  will  function  in 
same  capacity  in  which  he  servec 
the  national  campaign  for  "Gi£ 
"Sayonara"  and  "The  Old  Man 
the  Sea." 

May  30  has  been  set  as  the  nati 
release  date  for  die  feature  which  ! 
Paul  Newman,  Barbara  Rush,  A 
Smith,  Brian  Keith  and  Diane  B) 
ster. 


'Capone'  Draws  Well 

"Al  Capone"  opened  at  the  Vicl 
Theatre  here  Wednesday  to  an 
time  midweek  opening  day  recor> 
$8,040,  it  was  announced  by  M 
Goldstein,  vice-president  and  gei 
sales  manager  of  Allied  Artists.  Ir 
vealing  the  gross,  Goldstein  also 
closed  that  the  "Capone"  figure 
the  record  shared  by  such  outst 
ing  pictures  as  "Defiant  Ones" 
"Man  with  the  Golden  Arm,"  w 
also  played  the  Victoria. 


k  Variety  Clubs  International 

Hi 


OF 

r 

MAR ■  31  •••  APR  •  3  •  1959 
32nd  ANNIVERSARY 

CONVENTION 

US  VEGAS -  NEVADA 

FOR  RESERVATIONS,  WRITE  TO 
VARIETY  CLUB  TENT  39 
P.O.  BOX  1449 
LAS  VEGAS,  NEVADA 


Motion  Picture  Daily 


Friday,  March  27,  1959 


Motion  Picture  Daily  Feature  Reviews 


/estbound 


In  bright  WarnerColor,  this  Ran- 
lph  Scott  western  drama  should  fit 
mfortably  into  any  program  sched- 
3,  endowed  as  it  is  with  relatively 
ort  footage  and  a  maximum  of 
bust  action.  Decorating  the  proceed- 
*s  considerably  are  two  shapely 
andes  in  the  persons  of  Virginia 
ayo  and  Karen  Steele. 
In  Berne  Giler's  screenplay,  Scott 
a  Union  cavalry  officer  assigned  to 
-activate  his  formerly  managed 
igecoach  line  for  the  shipment  of 
Id  from  California  to  federal  banks 
iring  the  Civil  War.  Returning  to 
e  line's  home-base,  Scott  finds  that 

records  and  personnel  have  dis- 
peared,  while  agent  Andrew  Dug- 
n  has  resigned  and  married  Miss 
ayo,  Scott's  former  sweetheart. 
Against  much  local  opposition, 
ott  starts  to  reorganize  the  stage- 
ach  line,  helped  considerably  by 
e-armed  Union  veteran  Michael 
inte,  who  is  married  to  Miss  Steele. 
?spite  the  antagonism  of  the  Con- 
ierate  sympathizers,  Scott  and 
mte  manage  to  stock  a  full  corral  of 
rses,  only  to  have  them  stolen  by 
rggan's  henchmen.  Soon  after, 
mte  is  shot  emerging  from  his  front 
or  and  dies  shortly  thereafter. 
This  time,  Scott  does  not  take  the 
■achery  lying  down.  In  a  roaring 
n  battle,  he  cleans  out  Putnam  and 
i  gang,  and  the  stage  line  is  free  to 
n  whenever  it  pleases.  Miss  Mayo 
/es  up  her  claim  on  Scott,  however, 

return  to  St.  Louis,  leaving  him 
■e  to  pick  up  the  threads  of  a  ro- 
ince  with  Miss  Steele. 
Budd  Boetticher  directed  this 
;nry  Blanke  production,  and  the 
suits  are  about  standard  for  a  Scott 
hide.  Wherever  that  venerable 
astern  star  has  a  following,  "West- 
und"  should  be  able  to  capture  its 
lowing  in  generous  proportions, 
inning  time,  69  minutes.  General 
tssification.  Release,  in  April. 

Warren  G.  Harris 


rson  for  Hire 

lied  Artists 

Hollywood,  March  26 
William  F.  Broidv  has  produced 
re  an  action  feature,  whose  main 
set  lies  in  the  use  of  considerable 
ick  footage  of  important  fires,  show- 
;  firemen  in  action  and  the  grim 
nects  of  wreckage  and  victims.  Steve 
Qclie,  portraying  an  arson  squad  in- 
;ctor,  delivers  his  usual  ingratiating 
rformance  to  carry  the  film.  Tom 
lbbard  wrote  the  screenplay  and 
or  Brooks  directed. 
The  story  concerns  the  tracking 
wn  of  the  masterminds  of  a  plan  to 
oitalize  on  the  fire  insurance  of  large 
ildings  by  committing  arson  and 
;n  blackmailing  the  building  own- 
;  into  splitting  the  insurance  set- 
ments. 

Tom   Hubbard,   Brodie's  assistant. 


Thunder  in  the  Sun 

Seven  Arts — Carrolton — Paramount 


Hollywood,  March  26 

Here  is  a  decidedly  offbeat  western  that  boasts  a  stylized  Indian  fight 
that  will  long  be  remembered  and  a  strong  combination  of  marquee 
names.  Susan  Hayward,  consistent  in  her  skillful  delineation  of  difficult 
roles,  which  currently  has  placed  her  as  a  strong  contender  for  the 
forthcoming  Academy  Award  as  Best  Actress,  adds  another  fine  per- 
formance to  the  list,  portraying,  with  French  accent,  a  pioneer  who 
braved  the  dangers  of  the  west  to  settle  in  California. 

Co-starring  with  Miss  Hayward  are  Jeff  Chandler  as  the  fearless 
guide  of  a  wagon  train,  with  a  rough,  persevering  manner  to  win  Miss 
Hay  ward's  love;  and  Jacques  Bergerac,  who,  according  to  the  tradition 
of  a  group  of  Basques  making  the  trek,  must  assume  the  responsibility 
of  his  brother's  early  childhood  betrothal  to  Miss  Hayward,  when  the 
latter  is  killed  unwittingly  by  one  of  his  own  countrymen. 

In  addition  to  the  canvas  of  Western  desert,  mountainous  terrain, 
and  a  thrilling  prairie  fire,  the  fighting  action  created  by  second  unit 
director  Winston  Jones,  and  the  angles  employed  by  cameraman  Stan- 
ley Cortez  provide  a  complement  of  excitement  for  the  overall  direction 
of  Russell  Rouse.  Producer  Clarence  Green  also  seasoned  his  production 
with  a  stirring  musical  score  by  Cyril  Mockridge,  and  some  flamenco 
dance  interludes. 

Story  was  scripted  by  Rouse  from  an  adaptation  by  Stewart  Stern.  The 
element  that  sets  this  Western  apart  from  other  outdoor  dramas  is  the 
quest  by  the  colorful  group  from  the  French  Pyrennes,  who  fought  in  the 
Napoleonic  Wars,  to  find  a  new  life  in  California,  and  their  determination 
to  re-plant  a  wagon  load  of  grape  vines  which  they  brought  from  France 
and  protect  against  all  odds,  to  start  a  vine  industry  of  their  own. 

Chandler  proves  himself  worthy  of  Miss  Hayward's  love  through  self- 
sacrifice  in  helping  the  group  reach  their  goal.  She  responds,  despite 
earlier  differences,  and  her  betrothal  to  Bergerac  is  set  aside.  The  sus- 
pense for  the  final  plan  to  outwit  the  Indians  that  stand  between  the 
remnants  of  the  wagon  train  and  California  is  charged  with  excitement 
as  the  Basques  surprise  the  Indians  by  employing  a  springing  technique 
of  mountain  fighting  for  which  they  were  known. 

Other  names  and  faces  in  the  cast  that  will  prove  familiar  are  those 
of  Blanche  Yurka,  Carl  Esmond  and  Fortunio  Bonanova. 
Running  time,  81  minutes.  General  classification.  Release,  in  May. 

Samuel  D.  Berns 


whose  father  had  died  in  a  fire,  and 
who  would  have  had  the  job  as  in- 
spector if  Brodie  had  not  been  brought 
in  is  exposed  as  the  criminal  for  the 
surprise  climax.  An  obvious  romance 
is  integrated  between  Brodie  and  Lyn 
Thomas,  an  actress,  heiress  to  a  ware- 
house that  burned  down,  whom  he 
uses  to  set  a  trap  for  the  criminal. 

This  film  is  being  offered  exhibitors 
as  a  "package"  by  Allied  Artists  for 
"The  Giant  Behemoth." 
Running  time,  67  minutes.  General 
classification.  Release,  in  March. 

S.D.B. 


The  Giant  Behemoth 

Allied  Artists 

Hollywood,  March  26 
Special  effects,  created  by  Jack  Ra- 
bin, Erving  Block  and  Louis  De  Witt, 
of  a  fictional  sea  monster  which  grew 
to  enormous  proportions  as  a  result  of 
radiation  fallout  from  numerous  atom 
bomb  tests,  make  this  intelligent  of- 
fering, properly  exploited,  a  cinch  for 
big  profits. 

Dave  Diamond,  who  produced  the 
film  in  England,  using  the  American 


special  effects  technicians  to  integrate 
the  thrills  and  excitement,  owes 
much  for  this  intriguing  piece  of  en- 
tertainment to  his  selection  of  Eugene 
Lourie  for  the  writing  and  directing 
of  the  screenplay.  Gene  Evans,  known 
to  domestic  audiences,  delivers  a  sin- 
cere portrayal  of  an  American  marine 
hiologist,  and  is  ideally  teamed  with 
Andre  Morell,  as  an  English  physicist. 

Much  of  the  suspense  and  thrill 
footage,  based  on  the  story  by  Robert 
Abel  and  Allen  Adler,  is  derived  from 
the  appearance  of  dead  and  radio- 
active fish  on  beaches,  the  loss  of  an 
ocean  liner  will  all  hands  missing  after 
a  mysterious  collision  and  the  mob 
panic  in  London  as  the  beast  makes 
its  way  up  the  Thames. 

A  solution  to  effectively  destroy  the 
monster  which  could  not  be  done  with 
gunfire,  is  reached  by  piercing  the 
body  of  the  Behemoth  with  a  torpedo 
carrying  a  radium-impregnated  war- 
head. 

Allied  Artists  has  "packaged"  this 
thriller  with  another  action  feature, 
"Arson  for  Hire." 

Running  time,  80  minutes.  General 
classification.  Release,  in  March. 

S.D.B. 


Nowhere  to  Go 

Ealing — MGM 

Produced  as  an  Ealing  film  by 
Michael  Balcon,  this  British  suspense 
drama  is  interest  -  holding  almost 
throughout,  despite  some  complicated 
contrivances  on  the  part  of  screen 
writers  Seth  Holt  and  Kenneth  Tynan. 
Star  George  Nader  should  prove  a 
lure  to  American  audiences. 

Located  in  London,  the  action  re- 
volves around  Nader,  a  Canadian,  and 
his  designs  on  the  valuable  collection 
of  antique  coins  owned  by  widow 
Bessie  Love.  Worming  his  way  into 
her  confidence,  Nader  sells  the  coins 
to  a  dealer  while  Miss  Love  is  away 
on  a  weekend,  hiding  the  proceeds 
in  a  safe  deposit  vault. 

But  Nader  has  no  intentions  of 
eluding  the  police.  Rather,  he  makes 
himself  easy  pickings,  in  the  hope  that 
he  will  get  a  light  prison  sentence  and 
be  able  to  pick  up  the  stolen  money 
upon  his  release.  The  sentence  is 
harsher  than  Nader  bargained  for, 
however,  and  he  is  forced  to  break 
prison  with  the  help  of  a  former  co- 
hort, Bernard  Lee. 

Once  Nader  is  back  in  circulation, 
Lee  tries  to  steal  his  loot  from  him. 
Lee  manages  to  get  the  key  to  the 
safe  deposit  box  away  from  Nader,  but 
is  unintentionally  killed  when  the  lat- 
ter comes  to  retrieve  it.  Unable  to 
gain  shelter  from  the  underworld  be- 
cause of  Lee's  death,  Nader  turns  to 
pretty  Maggie  Smith,  whom  he  has 
met  earlier  and  who  arranges  for  him 
to  hide  out  on  her  parents'  estate  in 
Wales.  Here,  Nader  is  fatally  shot  in 
an  attempt  to  steal  a  bicycle  after 
Miss  Smith  has  been  picked  up  for 
questioning  by  the  police. 

A  goodly  portion  of  these  proceed- 
ings is  told  in  flash-back,  with  the  film 
opening  with  Nader's  escape  from 
prison.  This  technique  tends  to  con- 
fuse the  plot,  and  it  is  not  until  the 
action  is  well  advanced  that  audiences 
will  be  able  to  get  a  clear  picture 
of  what  Nader  has  been  up  to.  How- 
ever, thanks  to  co-author  Holt's  direc- 
tion, movement  is  fast  and  sure. 

Performances  are  generally  good, 
although  Nader  may  prove  a  bit  too 
wooden  for  some  tastes.  Miss  Smith 
is  an  interesting  and  unusual  new 
face,  and  Miss  Love,  a  star  in  her 
own  right  in  the  younger  days  of  mo- 
tion pictures,  a  refreshing  older  one. 
Running  time,  89  minutes.  General 
classification.  Release,  in  March. 

W.G.H. 


Embassy  Gets  Sequel 

Embassy  Pictures,  which  is  current- 
ly readying  the  Italian-made  "Her- 
cules" for  release  in  the  United  States 
this  summer,  also  holds  American, 
Canadian  and  certain  foreign  rights 
on  the  sequel,  "Hercules  and  the 
Queen  of  Lydia,"  it  has  been  reported 
here.  Because  of  release  plans  for 
the  first  "Hercules,"  however,  the  se- 
quel will  not  be  distributed  here  be- 
fore 1960. 


Friday,  March  27,  1959 


Motion  Picture  Daily 


7 


Tests  Not  Toll-TV  'OK':  Harris 


(Continued 
^further  action  by  the  Congress  and 
ithe  commission  the  development  of 
k  new  subscription  television  service 
i  in  a  permanent  basis." 

The  length  and  detail  of  Harris' 
statement  made  it  plain  he  plans  to 
forget  about  any  public  hearings  on 
his  bill  to  ban  broadcast  and  wire 
toll-TV. 

The  FCC  on  Monday  announced 
it  would  start  immediately  to  accept 
applications  from  TV  stations  for  toll- 
TV'  tests,  with  each  toll-TV  system 
limited  to  one  market  area  and  each 
area  limited  to  one  system.  The  House 
committee  yesterday  endorsed  the 
FCC  plan  by  a  close  11-10  vote. 

Some  Opposition  Here 

Meanwhile,  in  New  York,  it  was 
'earned  that  some  members  of  the 
Joint  Committee  on  toll-TV  favor  new 
delaying  actions  against  the  start  of 
;sts.  Some  members  are  discussing 
■olans  to  ask  Congressional  committees 
■And  the  FCC  itself  to  hold  hearings  on 
he  FCC  proposal,  while  court  action 
hallenging  the  constitutionality  of  the 
7CC's  order  is  also  under  discussion. 

Rep.  Hemphill  (D.,  S.C.),  one  of 
be  Commerce  committee  members 
.ho  opposed  the  resolution  yesterday, 
rarned  today  that  the  FCC  plan  "may 
Be  the  opening  of  the  door  to  per- 
manent pay  television."  Pay-TV,  he 
naintained,  will  do  away  with  free 
Revision  in  a  short  time. 

But  Harris  maintained  the  projected 
rCC  tests  were  restricted  enough  to 


from  page  1) 

eliminate  any  fear  that  they  would  be 
the  opening  wedge  for  permanent  au- 
thorization. He  said  the  committee's 
objection  to  the  original  FCC  proposal 
for  tests  in  up  to  three  cities  per  sys- 
tem was  exactly  that— that  the  tests 
were  so  extensive  they  might  bring 
about  the  virtual  establishment  of  toll- 
TV  without  any  chance  for  Congress 
to  act. 

With  the  restrictions  in  the  new 
FCC  order,  however,  Harris  said,  the 
committee  felt  that  there  was  no  such 
danger  and  that  the  experience  gained 
from  the  tests  would  help  Congress 
decide  later  the  advisability  of  per- 
manent authorization  of  toll-TV. 

"As  a  matter  of  principle,"  he  said, 
"it  would  seem  unwise  to  prevent  the 
conduct  of  test  operations  of  any  new 
development  as  long  as  the  test  op- 
erations themselves  are  not  contrary 
to  the  public  interest." 

Promoters  Take  the  Risk 

The  FCC  proposal,  he  said,  puts  all 
the  financial  risk  on  the  toll-TV  pro- 
moters and  gives  them  no  assurance 
that  at  the  end  of  the  test  period  they 
will  get  authority  to  continue. 

"On  the  contrary,"  he  said,  "the 
promoters  are  on  notice  that  Congress 
reserves  the  right  to  determine 
whether  or  not  to  enact  legislation  to 
empower  the  commission  to  grant,  and 
to  prescribe  the  conditions  under 
which  the  commission  would  have 
power  to  grant,  authorization  for  ex- 
tended or  permanent  operations." 


Television  Today 


Budget  for  4 


(Continued  from  page  1) 
Columbia  Pictures  studio  operations. 
Sringing  with  him  completed  screen- 
lays  for  Highroad's  entire  program, 
V>reman  will  discuss  with  Briskin  the 
se  of  Columbia  players  for  important 
pies  in  the  properties. 

M.  J.  Frankovich,  managing  direc- 
br  for  Columbia  in  England,  arrives 
'arly  next  week  to  participate  in  the 
anferences. 

Has  Two  New  Properties 

In  addition  to  the  previously  an- 
ounced  "Guns  of  Navarone,"  for 
'hich  Columbia  has  approved  a  bud- 
et  of  85,000,000,  Foreman  also  an- 

•unced  two  new  properties,  "The 
eague  of  Gentlemen,"  which  goes 
efore  the  cameras  in  England  in 
jne,  and  "Hobday,"  which  is  sched- 
led  for  fall  production  in  Italy. 

Foreman's  schedule  of  four  pic- 
ares,  which  will  be  completed  by 
jne  of  1960,  will  be  filmed  in  all 
«es  against  actual  backgrounds  of 
le  stories. 


'Hardy  Comes  Home' 
Reported  Big  Grosser 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  26.-Con- 
tradicting  theories  of  competition 
from  television,  Fryman  Enterprises' 
"Andy  Hardy  Comes  Home,"  the 
Mickey  Rooney  starrer  recently  pro- 
duced by  Red  Doff  for  M-G-M  re- 
lease, has  grossed  in  excess  of  $600,- 
000  in  its  first  six  months  of  release, 
paying  off  its  negative,  print  and  ad- 
vertising costs,  it  was  reported  today. 

The  gross,  taken  out  of  5,000  play- 
dates  to  date,  was  earned  despite  the 
fact  M-G-M's  original  "Andy  Hardy" 
features,  which  starred  Rooney,  have 
had  saturation  television  bookings. 


Wolhandler  Adds  Two 

Abby  Rand,  account  executive,  and 
Peggy  Walters,  office  manager,  have 
resigned  from  Rogers  &  Cowan  to  join 
Joe  Wolhandler  Associates,  public  re- 
lations organization  specializing  in 
the  entertainment  field,  headed  by  the 
former  vice-president  in  charge  of 
Rogers  &  Cowan's  New  York  office. 


lick.  Allied  Convention    George  J.  Grischow,  72 


DETROIT,  March  26.  -  Allied 
theatres  of  Michigan  has  scheduled 
s  40th  annual  convention  for  Sept. 
3-24  at  the  Statler-Hilton  Hotel  here, 
'ilton  H.  London,  president,  an- 
)unced  today. 


PORTLAND,  Ore.,  March  26.- 
George  J.  Grischow,  72,  for  over  50 
years  a  projectionist,  musician  and 
electrician  in  this  area,  died  at  his 
home  here  following  a  heart  attack. 
His  widow,  Marie,  survives. 


Desilu  Net  $141,730 
For  40-Week  Period 

Desilu  Productions,  Inc.,  yesterday 
issued  its  first  interim  report  to  stock- 
holders, covering  n  40-week  period 
ended  Feb.  7,  1959.  The  report 
showed  that  the  company's  net  in- 
come for  the  40-week  period  was 
$141,730,  as  compared  to  $26,082  for 
the  corresponding  period  in  the  pre- 
vious year. 

In  the  interim  report,  president 
Desi  Arnaz  advised  stockholders  that 
"the  major  part  of  the  company's 
profits  is  derived  from  the  residual 
usage  of  television  productions  after 
the  first-run  ^telecast."  Arnaz  added 
that,  since  the  company  is  endeavor- 
ing, following  its  growth  pattern,  to 
develop  many  more  new  shows  than 
it  has  in  the  past,  it  does  not  expect 
to  show  any  greater  substantial  profits 
for  the  fiscal  year  by  virtue  of  such 
reinvestment  of  profits. 

Eight  Pilot  Films  Planned 

Production  and  residual  release 
plans  for  the  next  television  season 
are  not  completed,  Arnaz  advised 
stockholders  in  his  report,  since  it  is 
usually  late  in  the  spring  before  pro- 
gramming of  television  shows  is  final- 
ized for  the  following  season.  Desilu 
will  have  produced  eight  pilot  films 
for  sales  presentation,  which,  the 
company  feels,  when  coupled  with 
its  current  successful  season,  will  pro- 
vide it  with  a  very  strong  production 
potential  of  new  and  continued  tele- 
vision series.  Arnaz  said  indications 
are  such  that  Desilu's  pattern  of  pre- 
vious successes  in  the  sales  area  will 
be  continued  this  year. 

15-Cent  Dividend  Paid 

Accompanying  the  current  interim 
report  to  stockbolders  were  checks 
representing  a  15  cent  per  share  cash 
dividend  on  the  common  stock  of 
Desilu,  payable  March  27,  to  holders 
of  record  on  March  13. 


'Today'  to  Originate 
From  Paris  5  Days 

NBC-TV's  "Today"  will  originate 
from  Paris  via  videotape  for  five  days 
beginning  April  27,  it  was  announced 
by  Jerry  A.  Danzig,  vice-president, 
participating  programs,  NBC  Televi- 
sion Network. 

Danzig  said  the  early  morning 
Monday-through-Friday  news  and 
special  events  program  would  origin- 
ate in  Paris  through  the  facilities  of 
Intercontinental  Television,  S.A.,  in- 
volving the  use  of  a  15-ton,  35-foot, 
self  contained  mobile  videotape  unit. 
"Today"  will  do  five  two-hour  live 
programs  in  five  different  neighbor- 
hoods of  Paris. 

Newscasts  will  be  carried  from 
New  York,  as  usual,  but  the  Paris 
scenes  will  be  shown  here  die  day 
after  they  are  shot,  being  carried 
back  to  the  U.S.  via  K.L.M. 


N.Y.  TV  Bill 


( Continued  from  page  1 ) 
leaders  to  take  a  second  look,"  de- 
clared Manley.  He  revealed  they  had 
also  told  him  of  deletions  made  from 
motion  pictures  already  licensed  by 
the  State— this,  as  an  example  of  self- 
regulation. 

Manley  received  about  300  mailed, 
telephoned  and  wired  messages  on 
his  "censorship"  proposal.  While  the 
industry  unanimously  opposed  it,  he 
drew  considerable  favorable  com- 
ment, "although  the  writer  did  not 
discuss  the  bill's  practicality." 

Robert  Leder's  presentation  of  the 
industry  case  impressed  Manley. 
Leder  is  a  WOR  official. 

Observing  that  "budget  legislation 
overshadowed  bills  like  my  television 
project,  this  year,"  Manley  suggested 
it  might  have  been  wiser  to  limit  the 
measure  to  "programs  produced  in 
New  York  State."  The  proposed  li- 
cense fee  was  "purely  arbitrary." 


ABC  Coast  Radio  Web 
Takes  Over  Don  Lee  Net 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  26.  -  The 
ABC  Pacific  Radio  Network  took  over 
the  Don  Lee  Network,  radio's  largest 
regional  network  today,  in  a  deal 
consummated  between  Norman  Boggs, 
vice-president  and  general  manager 
of  Don  Lee  and  Edward  De  Gray, 
vice-president  in  charge  of  the  ABC 
Radio  Network. 

ABC  will  continue  all  of  Don  Lee's 
programming  commitments,  at  the 
same  release  times  currently  sched- 
uled. Effective  date  of  takeover  is 
April  26  to  coincide  with  Pacific  day- 
light saving  time. 

"KHJ,  Los  Angeles,  and  KFRC,  San 
Francisco,  will  remain  in  the  corpo- 
rate Don  Lee  structure  owned  by  Tom 
O'Neil's  General  Teleradio;  both  will 
operate  as  independents,  with  affilia- 
tion continuing  with  Mutual  Broad- 
casting system. 


Goodson,  Todman  on 
Coast  for  Meetings 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  26.  -  Mark 
Goodson  and  Bill  Todman  have  ar- 
rived here  to  huddle  with  Harris  Katie- 
man,  their  west  coast  vice-president 
in  charge  of  telefilm  production,  on 
sev  en  film  series  which  they  are  pre- 
paring for  fall  release. 

The  series  are:  "Jade  O'Hara,"  "Joan 
Crawford  Theatre,"  "Heave  Ho.  Harri- 
gan,"  "The  Rebel,"  "Philip  Marlowe." 
"Barbarv  Coast"  and  "Detective  At 
Large." 

With  these  projects,  Goodson-Tod- 
man  stands  to  have  27  half-hours  of 
programming  on  fall  network  sched- 
ules each  week.  The  company  is  also 
engaged  in  helping  finance  a  new 
publishing  firm.  Star  Press  Books. 


THE  DIARY  OF !  I!  THE  DIARY 
ANNE  FRANK  1  ii  ANNE  FRAN 


JL.  85,  NO.  59 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  MARCH  30,  1959 


TEN  CENTS 


o  Diversify 

iOew's  Circuit 
\)  Extend  Its 
lodernization 


ate  Remodelling  Here 
'Nucleus,'  Picker  Says 

ihe   81,000,000   modernization  of 
ew's  State  Theatre  in  Times  Square, 
completed,  is  the  nucleus  of  a 
;igram  which 
be  extended 
any  theatre 
the  circuit 
■re  renova- 
is  needed 
desirable, 
gene  Picker, 
ew's  Thea- 
s  president, 
d  on  Friday. 
\mong  the 
of  the  cir- 
s  houses 
duled  for 
i  p  r  ovement 

~  be  the  Capitol  on  Broadway,  and 
(  Continued  on  page  5) 


Eugene  Picker 


onroe  Sparks  Bow  of 
fke  It  Hot'  Here 

Marilyn  Monroe  took  New  York  by 
.tin  Saturday  at  the  Broadway  pre- 
jre  of  her  new  film,  "Some  Like  It 
It,"    which     opened    the  rebuilt 
ew's  State  Theatre.  Diplomats  and 
al  leaders,  showbusiness  headlin- 
and  Wall  Street  wizards  along 
h  the  top  brass  of  New  York  of- 
ldom  jammed  their  way  into  the 
(Continued  on  page  2) 


Phila.  Commission  Cites  Industry 
For  films  Aiding  Intergroup  Relations 

Special  to  THE  DAILY 

PHILADELPHIA,  March  29.-George  Stevens,  Charlton  Heston,  Sidney 
Poitier,  Millie  Perkins  and  Jackie  Robinson  will  be  among  the  screen  person- 
alities who  will  come  here  April  18  to  represent  the  motion  picture  industry 
which  will  be  honored  by  receiving  the  national  fellowship  award  of  the 
Philadelphia  Fellowship  Commission,  at  a  dinner  in  the  Hotel  Broadwood. 

This  year's  national  fellowship  award  will  be  given  to  the  film  industry  "for 
its  production  of  many  sensitive  and  forthright  feature  films  over  the  years 
that  have  contributed  notably  to  the  improvement  of  intergroup  relations  and 
the  promotion  of  racial  and  religious  understanding." 

Stevens  will  be  given  an  award  in  recognition  of  his  contribution  to  the  field 
of  human  relations  as  producer  and  director  of  "The  Diary  of  Anne  Frank," 
starring  Miss  Perkins.  Mr.  Poitier  will  be  given  a  national  fellowship  award 
for  his  performance  in  "The  Defiant  Ones."  Heston  will  be  honored  for  his 
portrayal  of  Moses  in  "The  Ten  Commandments."  Robinson  will  be  given  special 
recognition  for  his  "The  Jackie  Robinson  Story."  He  will  be  the  guest  speaker 
at  the  award  dinner. 


hscar'  Awards  Show 
Intended  15  Minutes 

From  THE  DAILY  Bureau 

llaOLLYWOOD,  March  29.  -  The 
iiial  awards  of  the  Academy  of 
tion  Picture  Arts  and  Sciences,  to 
televised  and  broadcast  over  the 
IjC  network,  has  been  extended  to 
orcl  two  hours,  it  was  announced 
I.Friday  by  Valentine  Davies,  chair- 
(Continued  on  page  3) 


MEVISION  TODAY— page  5 


ASCAP  Board  Member 
Elections  Certified 

The  committee  on  elections  of  the 
American  Society  of  Composers,  Au- 
thors and  Publishers  has  certified  to 
ASCAP's  president,  Paul  Cunning- 
ham, results  of  the  election  of  writer 
members  and  publisher  members  for 
the  Society's  board  of  directors,  com- 
mencing Wednesday. 

The  writer  members  in  the  popu- 
lar-production field  were:  Stanley 
Adams,  Paul  Cunningham,  Howard 
Dietz,  L.  Wolfe  Gilbert,  Oscar  Ham- 
merstein  II,  Otto  A.  Harbach,  Arthur 
Schwartz,  Ned  Washington  and  Jack 
Yellen.  Arthur  Schwartz  replaces 
George  W.  Meyer,  who  resigned  from 
the  board,  and  Howard  Dietz  replaces 
incumbent  Alex  C.  Kramer.  In  the 
standard  writer  group,  Morton  Gould, 
(Continued  on  page  3) 


Academy  Awards  Day 
Proclaimed  by  Wagner 

New  York  City  Mayor  Robert  F. 
Wagner  has  officially  proclaimed  April 
6  Academy  Awards  Motion  Picture 
Theatre  Day,  urging  New  Yorkers  to 
"share  in  the  excitement  and  enter- 
tainment" of  the  industry's  annual  af- 
fair. 

In  the  proclamation  Wagner  cites 
the  importance  of  the  film  industry  to 
New  York,  saying  it  employs  in  the 
city  some  45,000  people  and  operates 
approximately  400  neighborhood  thea- 
tres in  addition  to  Broadway  show- 


Universal  Reports  13 
Week  Profit  $2,811 ,935 

Universal  Pictures  at  the  weekend 
reported  a  consolidated  net  profit  for 
the  13  weeks  to  Jan.  31,  1959,  of 
$2,811,935,  after  Federal  tax  benefits 
of  $680,000  on  ordinary  operations. 

Included  in  the  figure  is  $3,676,- 
510  net  of  taxes,  resulting  from  the 
sale  of  the  studio.  After  providing 
for  dividends  on  the  preferred  stock 
such  profit  amounted  to  $2.98  per 
share  on  927,254  shares  of  common 
stock  outstanding,  excluding  shares 
in  the  treasury  of  the  company  at 
Jan.  31,  1959. 

The  loss  before  the  non-recurring 
(Continued  on  page  3) 


'Porgy'  To  Have  World 
Bow  at  Warner  Here 

Samuel  Goldwyn's  production  of 
"Porgy  and  Bess"  will  have  its  world 
premiere  at  the  Warner  Theatre  here 
in  late  June,  it  was  announced  at  the 
weekend  by  Abe  Montague,  executive 
(Continued  on  page  3) 


Coast  La  Brea  Sold; 
Will  Be  Modernized 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  29.-Robert 
I.  Kronenberg,  president  of  Manhat- 
tan Films  International  has  purchased 
the  La  Brea  Theatre  and  building  from 
Seymour  and  Willard  Chotiner.  The 
property  is  located  in  the  Miracle 
Mile  district  and  was  operated  by  Fox 
(Continued  on  page  3) 


Good  Attendance 

Eby  to  Remain 
As  Head  of 
Variety  Int'l. 

Re-election  of  Officers 
Forecast;  Toronto  in  '60 


By  SAMUEL  D.  BERNS 

LAS  VEGAS,  Nev.,  March  29.-The 
reelection  of  George  W.  Eby  of  Pitts- 
burgh for  another  year  as  Interna- 
tional chief  barker  of  Variety  Clubs, 
together  with  the  present  slate  of  offi- 
cers, is  confidently  expected  by  the 
delegates  to  International  Variety's 
32nd  annual  convention  which  opens 
here  on  Tuesday  and  continues 
through  the  week. 

Several  hundred  delegates  from  all 
parts  of  the  country  arrived  here  over 
the  weekend  and  scores  more  are  ex- 
pected in  the  next  few  days. 

Other  officers  of  International  Va- 
riety are:  John  H.  Harris,  Big  Boss; 
Robert  J.  O'Donnell,  International 
Ringmaster;  Marc  J.  Wolf,  Interna- 
( Continued  on  page  2) 


Standard  &  Poor's  Sees 
Attendance  Firmer 

Reporting  its  belief  that  motion  pic- 
ture theatre  attendance  appears  to 
have  leveled  off  at  the  current  figure 
of  an  estimated  40  millions  weekly, 
Standard  &  Poor's  amusements  indus- 
try survey  says  drat  receipts  now 
should  benefit  from  the  Federal  ad- 
missions tax  relief  which  went  into 
effect  the  first  of  the  year. 

The  report  notes  die  cutback  in 
(Continued  on  page  2) 

Interstate  Circuit 
Pushing  '■Oscar''  Show 

Raymond  Willie  of  the  Interstate 
Circuit  in  Texas  reported  to  COMPO 
over  the  weekend  here  that  more  than 
80  of  die  circuit's  dieatres  were  ac- 
tively promoting  die  Oscar  telecast 
"with  full  cooperation,  manpower  and 
an  abundance  of  enthusiasm." 

Several  of  die  key  managers  of  die 
circuit  have  arranged  for  use  of  the 
Red  Buttons  trailer  on  dieir  local  TV 
stations,  and  diere  has  been  good 
(Continued  on  page  5) 


Motion  Picture  Daily 


Monday,  March  30,  19; 


PERSONAL 
MENTION 


ERIC  JOHNSTON,  president  of  the 
Motion  Picture  Association  of 
America,  returned  to  his  Washington 
headquarters  on  Friday  following  a 
brief  visit  to  New  York. 

Harold  Goldman,  president  of 
NTA  International,  will  leave  here 
tomorrow  for  the  coast. 

• 

Danny  Kaye  returned  to  Holly- 
wood over  the  weekend  from  New 
York. 

• 

William  Perlberg,  producer,  will 
arrive  in  New  York  today  from  the 
Coast. 

• 

Roger  Moore,  British  actor,  ar- 
rived in  New  York  last  week  via 
B.O.A.C.  from  London. 

• 

William  Fadiman,  Columbia  Pic- 
tures executive  story  editor,  has  ar- 
rived in  New  York  from  Hollywood. 
• 

Ray  McNamara,  of  the  Allyn 
Theatre,  Hartford,  has  returned  there 
from  New  York. 

• 

Edward    Dmytryk,    director,  has 
left  New  York  for  Munich,  Germany. 
• 

Frank  Petraglia,  Buena  Vista 
exploitation  representative,  has  re- 
turned to  New  York  from  key  cities 
of  Ohio. 

• 

Jack  Clayton,  British  director,  ar- 
rived in  New  York  at  the  weekend 
from  London. 

• 

Robert  Moscow,  general  manager 
of  the  Rialto  Theatre,  Atlanta,  has  re- 
turned there  from  New  York. 

• 

John  Oxberry,  president  of  Anima- 
tion Equipment  Corp.,  New  Rochelle, 
will  leave  there  early  in  April  for  Eng- 
land and  the  Continent. 


39 

■J  ill  I 


ars  of  skilled 
'tsmanship  in 
Trailer 
tion... 
for  your 

ECIAL 
CEMENT  FILMS 

Custom  Produced 
hy  the  hand  of  experie?zce/ 

NATIONAL  SCREEN  SERVICE 


Film  Industry  Described  as  'Rich' 
In  Debating  Over  March!  Bill 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  March  29.— In  a  sharp  debate  which  preceded  the  vote  in 
the  legislature  that  defeated  the  Marchi  bill  proposing  a  reduction  in  licensing 
fees  charged  by  the  State  Education  Department's  motion  picture  division, 

one  argument  advanced  was  that  the 
film  industry  "is  rich"  and  "does  not 
need  relief." 

In  his  budget  message  Governor 
Rockefeller  had  estimated  the  film 
"tax"  would  yield  $400,000  during 
the  fiscal  year  ending  March  31  and 
the  same  amount  in  the  next  year. 

Sees  'Bad  Precedent' 

Assemblyman  Daniel  M.  Kelly,  New 
York  City  Democrat,  asserted  the 
Marchi  bill  would  aid  "the  big  dis- 
tributing companies  and  not  the  small 
theatres."  He  claimed  a  "bad  prece- 
dent" was  being  set  in  voting  relief 
to  important  industries  such  as  that 
given  the  railroads  recently. 

The  state's  financial  stringency  and 
the  record-breaking  budget  for  1959- 
60  likewise  had  an  effect  on  the 
voting. 

Assemblyman  Anthony  P.  Savarese, 
Jr.,  Queens  Republican,  argued  that 
justice  required  a  reduction  in  the  film 
license  fees,  on  which  the  state  had 
been  realizing  a  sizeable  "profit"  for 
years.  The  present  charge  for  prints 
was  characterized  as  excessive. 
Through  saturation  bookings  small 
theatres  were  being  helped  but  con- 
tinuations of  the  present  print  "bite" 
threatened  this  booking  practice,  he 
added. 

The  roll  call  showed  many  Demo- 
crats, especially  from  New  York  City, 
but  some  from  upstate,  too,  voting 
in  the  negative.  Many,  although  not 
all,  upstate  Republicans,  registered  in 
the  affirmative. 


Monroe  Sparks 

( Continued  from  page  1 ) 
completely  refurbished  1700  -  seat 
showcase  for  the  premiere  of  the 
United  Artists  comedy  starring  Miss 
Monroe,  Tony  Curtis  and  Jack 
Lemmon. 

Several  hundred  members  of  the 
press,  radio  and  television  of  28  na- 
tions covered  the  gala  event. 

Among  the  luminaries  present 
were:  Marlene  Dietrich,  Hedy  La- 
marr,  Tallulah  Bankhead,  Tina  Lou- 
ise, Fay  Spain,  Joan  Blondell,  Celeste 
Holm,  June  Havoc,  Faye  Emerson, 
Jayne  Meadows,  Anita  Colby,  Ella 
Logan,  Fredric  March,  Gypsy  Rose 
Lee,  Maggie  McNellis  and  Arthur 
Miller. 

Diplomats  to  Attend 

Also,  G.  Keith  Funston,  of  the 
New  York  Stock  Exchange,  General 
Omar  N.  Bradley,  Portuguese  Ambas- 
sador Vasca  Garin,  Cleveland  Amory, 
Huber  Boscowitz,  Bennett  Cerf, 
Prince  Serge  Obolensky  and  Arthur 
B.  Krim  and  Robert  S.  Benjamin, 
president  and  chairman  of  the  board, 
respectively,  of  United  Artists. 

A  budget  of  $125,000  has  been  set 
for  the  New  York  campaign  for  Unit- 
ed Artists'  "Some  Like  It  Hot,"  it  was 
announced  by  Roger  H.  Lewis,  na- 
tional director  of  advertising,  pub- 
licity and  exploitation. 

Key  elements  of  the  all-media  cam- 
paign include  heavy  cooperative  ad- 
vertising at  the  local  level,  a  giant 
music  cross-promotion,  a  major  book 
tie-in,  a  saturation  radio  and  television 
promotion,  merchandising  tie-ins  with 
major  department  stores  and  retail 
outlets,  contests,  displays  and  bally. 


SPG  Will  Terminate 
Contract  with  20th-Fox 

The  Screen  Publicists  Guild  said  at 
the  weekend  it  has  notified  the  man- 
agement of  20th  Century-Fox  that  it 
will  terminate  its  contract  with  the 
company  as  of  April  11.  The  action 
followed  failure  of  the  Guild  to  reach 
an  agreement  with  20th-Fox  in  a 
wage  dispute  with  the  company. 

The  Guild  said  it  has  notified  Fox 
that  it  is  now  "free  to  take  action" 
against  three  of  the  company's  pic- 
tures that  will  be  on  Broadway  after 
the  contract  expires.  Under  its  present 
contract,  the  Guild  is  prohibited  from 
such  action. 

The  Guild  is  currently  also  negoti- 
ating with  Warner  Bros,  for  a  new 
contract  in  which  wages  are  an  issue. 


Noonan  Opposed 

A  "no"  ballot  was  cast  by  As- 
semblyman Leo  W.  Noonan,  Cattarau- 
gus County  Republican,  who  had  spon- 
sored a  similar  bill,  in  the  lower 
house,  twice.  Noonan  is  a  member  of 
the  education  committee,  which  in 
the  past  voted  out  the  measure. 

Those  answering  "aye"  included 
Majority  leader  Joseph  P.  Carlino; 
Assembly  Ways  and  Means  Committee 
chairman  William  H.  Mackenzie; 
Joint  Legislative  Committee  on  Offen- 
sive and  Obscene  Material  Chairman 
Joseph  R.  Younglove. 

Two  of  Younglove's  committee, 
Lawrence  Murphy,  Brooklyn  Demo- 
crat, and  Hunter  Meighan,  Mamaro- 
neck  Republican,  voted  "nay." 


NSS,  Cont.  Deal 

National  Screen  Service  will  handle 
the  accessories  and  trailers  for  "Room 
at  the  Top"  and  "The  Eighth  Day 
of  the  Week,"  two  of  Continental 
Distributing,  Inc.'s  major  1959  re- 
leases. 


Only  Six  Day 
'til  OSCAR  DA 

Tell  your  patroi 
and  friends 
tune  in  to  NBC 
TV  or  NBC-Radi 
for  the  bigge 
show  of  the  yea 


Eby  to  Remair 


(Continued  from  page  1) 
tional  Main  Guy;  John  H.  Rowle  i 
chairman,  executive  board;  Edwai 
Emanuel,  first  assistant  Internation 
chief  barker;  Nathan  D.  Golde 
chairman  of  the  Heart  Committee. 

Reports  on  the  Heart  Projects  j 
die  various  Tents  will  be  made  to  <M 
convention  on  Wednesday,  followii 
which  Golden's  committee  will  vo  I 
the  annual  Heart  Award  to  the  Teif 
whose  project  is  deemed  most  deser  t 
ing. 

Humanitarian  Award  Friday  J 

International  Variety's  annual  Hi;' 
manitarian  Award  will  be  announce  I 
at  the  closing  banquet  Friday  nigljl 

Toronto  has  been  chosen  as  the  coi  I 
vention  city  for  1960.  The  1961  |o|| 
vention  city  will  be  determined  4 
convention  session  this  week.  Amorf 
the  cities  campaigning  for  it  is  Dubli  j 
Ireland. 


Standard,  Poor's 

(Continued  from  page  1) 
volume  production  in  order  to  co:!j 
centrate  more  on  blockbusters,  "whic 
justify  higher  admission  charges,"  ar 
also  calls  attention  to  production-di 
tribution  companies  television 
ities,  revenues  from  which,  it  report 
"are  growing  in  importance."  Tl 
various  diversification  moves  of  tl 
major  companies  also  are  cited. 

The  report  says  that,  "In  view 
the  numerous  problems  presented  1 
this  transition,  film  equities  in  gener 
continue  speculative;  however, 
states  that  United  Artists  and  Wa 
Disney  "are  among  the  most  favo 
ably  situated  at  present,"  and 
that  "Warner  Bros,  and  Loew's  Id 
seem  likely  to  record  the  sharpe 
earnings  improvement  for  the  year' 

4  Wind  jammer'  in  Berlif 
Starting  on  April  3 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  29.-'<Win< 
jammer"  will  initiate  first  mulnp 
panel  attraction  to  be  presented 
Berlin.  The  NT-Cinemiracle  produ 
tion  is  booked  to  open  in  Gerrm 
capitol  April  3.  Portable  equipmei 
originally  shipped  to  Germany  for  tl 
12-week  Mannheim  run,  which  endt 
March  15th,  is  now  being  installc 
in  the  Sports  Palace  in  West  Berli 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner  News  Edito 
Herbert  V.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vince 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  Was 
ington,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square.  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Editor;  William  Pay,  News  Editor.  Correspondents  m  ffl 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Kocketeii 
(  enter,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley.  President;  Martin  Quigley,  Jr..  Vice-President;  Theo  J  Sullivan.  \  ice-Pre- 
dent  and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Ouigley  Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ye, 
su  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  secol 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  1U 


Llondav,  March  30,  1959 


Motion  Picture  Daily 


McifY  Ads  Rejected 
fcy  4  Coast  Papers 

From  THE  DA/LY  Bureau 

LOS  ANGELES,  March  29.  -  "The 
i  iked  Maja"  advertising  controversy 
bntinued  here,  with  the  latest  blow 
I  United  Artists'  advertising  cam- 
paign coming  from  the  four  big  Los 

ngeles  newspapers.  The  dailies  flatly 
imed  down  the  ads  submitted  for  a 

^-theatre  city-wide  opening  on  Apr. 

i. 

The  main  objection  to  the  ads  was 
ie  of  Goya's  reclining-nude.  Other 
ejections  were  of  the  Ava  Gardner- 
thonv  Franciosa  embrace  illustra- 
3n  and  some  of  copy  which  one 
wspaper  representative  termed  "im- 
>ral  and  salacious,"  adding  "there  is 
question  of  the  Goya  painting  be- 
g  a  work  of  art.  It's  the  way  it's 
ploited  that  makes  it  objectionable." 
Prior  to  submission  of  the  ads, 
nited  Artists  held  screenings  for 
embers  of  the  Los  Angeles  County 
ft  Museum,  the  Municipal  Art  Com- 
ssion  and  directors  of  leading  local 
t  schools,  who  expressed  their  feel- 
s  that  the  motion  picture  itself  was 
tistic  and  not  objectionable  to  fam- 
viewing. 

It  was  pointed  out  by  local  art  fol- 
vers  that  promotions  of  showings 
famous  paintings  by  the  city's 
lseums  and  in  art  galleries  also  had 
Acuities  with  Los  Angeles  news- 
ipers  when  full  or  partial  nudes  were 
"uded  in  exhibits. 


oast  La  Brea 

( Continued  from  page  1 ) 
st  Coast  for  25  years.  The  building 
11  be  completely  modernized.  Re- 
iting  of  the  house  will  include  750 
re  seats  and  installing  of  modern 
:>th  equipment  and  screen,  to  re- 
_-n  the  theatre  Aug.  1,  at  a  cost 
{  S125,000. 

1  \ssociated  with  Kronenberg  in  the 
iject  is  Dan  Sonney,  local  producer 
1  distributor. 


)scar'  Telecast 

(Continued  from  page  1) 
n  of  Academy  program  committee. 
[Tie  additional  15  minutes  will  en- 
more  than  100  of  the  star  par- 
pants  to  show  to  their  best  advan- 
while  maintaining  the  traditional 
pe  and  dignity  of  the  awards  pre- 
tations  themselves,  according  to 
ducer  Jerry  Wald. 
he  eleventh-hour  decision  to  ex- 
d  the  time  of  the  April  6  show 
;  made  following  a  special  meeting 
he  awards  program  committee. 


homas  Deane  Retiring 

IOLLYWOOD,  March  29-Thomas 
Deane,  vice-president  and  manager 
Bank  of  America's  Los  Angeles 
n  office,  will  retire  Tuesday  after 
15-year  career  on   Spring  Street, 
me  has  played  an  important  part 
he  financing  of  motion  picture  and 
'  ision  production,  and  has  served 
ilm  industry  as  a  member  of  the 
tment  committee  of  the  Motion 
re  Relief  Fund. 


Univ.  Report 


( Continued  from  page  1 ) 
profit  of  $3,676,510  amounted  to  98c 
per  share  on  common  stock  outstand- 
ing. 

52  Cents  per  Share 

For  the  13  weeks  ended  Feb.  1, 
1958,  the  net  loss  was  $426,900  after 
a  Federal  income  tax  benefit  of  $425,- 
000.  After  dividends  on  the  pre- 
ferred stock  this  loss  was  equivalent 
to  52c  per  share  on  the  927,254 
shares  of  common  stock  outstanding 
on  Feb.  1,  1958. 


CONCLUDING  THE  signing  of  a  contract  for  Samuel  Goldwyn's  production 
of  "Porgy  and  Bess"  to  have  its  world  premiere  at  the  Warner  Theatre  in  late 
June,  Harry  Kalmine  (center),  general  manager  and  vice-president  of  Stanley 
Warner  Theatres,  shakes  hands  with  Abe  Montague,  executive  vice-president 
of  Columbia  Pictures  which  will  release  the  film.  George  Josephs,  in  charge  of 
sales  for  "Porgy  and  Bess,"  is  shown  at  the  right. 

#Porgy#  To  Have  World  Bow  at  Warner 

( Continued 

vice-president  of  Columbia  Pictures, 
which  is  releasing  the  film,  and  by 
Stanley  Warner  Theatres. 

Produced  in  Todd-AO  and  Techni- 
color, "Porgy  and  Bess"  will  be  ex- 
hibited as  a  roadshow  attraction  with 
all  seats  reserved.  There  will  be  per- 
formances every  evening  at  8:30  with 
matinees  Wednesday,  Saturday,  Sun- 
days and  holidays.  The  Warner  Thea- 
tre engagement  will  be  the  exclusive 


from  page  1 ) 

showing  of  the  feature  in  this  area. 

The  Warner  Theatre  which  housed 
the  Cinerama  presentations  the  past 
six  years,  will  undergo  some  changes 
with  the  installation  of  a  new  Todd- 
AO  projection  system  which  will  re- 
quire enlargement  of  one  of  the  three 
Cinerama  projection  booths.  The 
present  Cinerama  sound  svstem  will 
be  enlarged  to  accommodate  the  six- 
channel  stereophonic  sound  system. 


CFC  Names  Kingsley 

LONDON,  March  29.-David  King- 
sley has  been  appointed  as  a  member 
of  the  Cinematograph  Films  Council 
to  fill  the  vacancy  caused  by  the  death 
of  Sir  Arthur  Jarratt.  Kingsley  will  be 
one  of  the  members  representing  film 
renters,  it  is  announced  by  the  Board 
of  Trade.  Kingsley  is  managing  direc- 
tor of  British  Lion  Films  and  is  also 
on  the  board  of  Shepperton  Studios 
and  Lion  International. 


ASCAP  'Matinee' 

Paul  Cunningham,  president  of  the 
American  Society  of  Composers,  Au- 
thors and  Publishers,  will  produce  and 
emcee  another  ASCAP  musical  mati- 
nee at  the  National  Press  Club  lunch- 
eon in  Washington,  D.  C,  tomorrow. 


ASCAP  Board 

( Continued  from  page  1 ) 
Dr.  Douglas  Moore  and  Deems  Tay- 
lor were  elected.  Morton  Gould  re- 
places     incumbent      John  Tasker 
Howard. 

The  publisher  directors  elected  in 
the  popular-production  group  were: 
Louis  Bernstein,  J.  J.  Bergman,  Irving 
Caesar,  Max  Dreyfus,  Bernard  Good- 
win, John  D.  Marks,  Jack  Mills,  Mau- 
rice Scopp  and  Herman  Starr.  Ber- 
nard Goodwin  of  Livingston  and 
Evans,  Inc.,  replaces  Mrs.  Bonnie 
Bourne  of  Bourne,  Inc.,  on  the  board 
of  directors.  The  publisher  directors 
elected  in  the  standard  group  were: 
Frank  H.  Connor  of  Carl  Fischer, 
Inc.,  Rudolf  Tauhert  of  G.  Schirmer, 
Inc.,  and  Adolph  Vogel  of  Elkan- 
Vogel  Co.,  Inc. 


AA  and  Tevlin  Sign 

HOLLYWOOD,  March  29.  -  A 
co-production  and  distribution  deal 
has  been  signed  by  Allied  Artists  and 
C.  J.  Tevlin,  head  of  Liberty  Pic- 
tures, Inc.,  with  April  27  set  as  the 
starting  date  for  "The  Bat,"  in  which 
Vincent  Price  and  Agnes  Moorehead 
will  star. 


iHeaven>  Screenings 

Louis  de  Rochemont  Associates  will 
hold  two  theatre  screenings  of  "Em- 
bezzled Heaven"  for  Catholic  clergy 
and  teachers  at  the  Normandie  Thea- 
tre here,  on  Wednesday  and  Thursday. 
Theatre  exhibitors  have  also  been  in- 
vited to  attend  the  showings. 


ATTENTION 


GEORGE  STEVENS  —  SOL  SCHWARTZ 

(THE  DIARY  OF  ANNE  FRANK)  (RKO  PALACE  THEATRE,  N.  Y.) 

JERRY  WALD   —   EDWARD  L.  HYMAN 

(THE  SOUND  AND  THE  FURY)  (PARAMOUNT  THEATRE,  N.  Y.) 

DARRYL  F.  ZANUCK— GEORGE  SKOURAS 

(COMPULSION)  (RIVOLI  THEATRE,  N.  Y.) 

Unless  20th  Century-Fox  agrees  to  negotiate 
a  fair  settlement  with  its  home  office  advertis- 
ing and  publicity  employees,  the  Screen  Pub- 
licists Guild  will  have  no  alternative  but  to  take 
action  against  your  pictures  and  your  theatres 
beginning  Monday,  April  13th,  when  its  con- 
tract with  20th  has  expired. 

PLEASE  USE  YOUR  INFLUENCE  TO  HELP  US  AVOID  THIS 
NEEDLESS  TRAGEDY  IN  THE  MOTION  PICTURE  INDUSTRY. 

SCREEN  PUBLICISTS  GUILD  •  DISTRICT  65,  RWDSU,  AFL-CI0  | 


4 


Motion  Picture  Daily 


Monday,  March  30,  195S' 


Motion  Picture  Daily  Feature  Reviews 


Embezzled  Heaven 

Rhombus — Louie  de  Rochemont  Associates 


Reportedly  the  first  motion  picture  in  which  a  Pope  of  the  Catholic 
Church  has  allowed  himself  to  appear  as  an  integral  part  of  the  plot, 
this  German-made  drama  is  based  on  a  popular  novel  by  Franz  Werfel, 
author  of  "Song  of  Bernadette."  Although  inspirational  in  both  theme 
and  treatment,  the  Agfacolor  production  is  also  a  visual  delight,  offering 
some  of  the  most  beautiful  views  of  the  Vatican  and  St.  Peter's  Basilica 
ever  photographed  for  the  theatre  screen. 

The  screenplay  by  Ernst  Marischka,  who  also  directed,  relates  the 
simple  tale  of  a  cook,  Annie  Rosar,  who  tries  to  buy  herself  a  place  in 
heaven  bv  financing  her  nephew's  education  to  the  priesthood.  The 
nephew,  she  feels,  will  insure  her  a  place  close  to  God  following  her  death. 

What  Miss  Rosar  doesn't  reckon  on,  however,  is  that  her  nephew  has 
no  intentions  of  becoming  a  priest.  Years  later,  when  it  is  too  late,  she 
finds  that  all  the  money  she  has  sent  him  has  been  wasted  on  a  life  of 
crime  and  bad  habits.  This  situation  places  the  cook,  who  has  always 
been  a  God-fearing  soul  despite  her  selfish  ambition,  in  a  guilt-ridden 
frame  of  mind,  and  it  is  only  as  a  result  of  a  pilgrimage  to  Rome  to 
expiate  her  sins  that  she  dies  a  happy  person,  looking  forward  to  the 
heavenly  existence  which  she  preferred  to  anything  on  earth. 

The  first  two-thirds  of  this  Rhombus  film,  which  has  been  acceptably 
dubbed  into  English,  are  concerned  with  Miss  Rosar's  predicament,  and 
were  filmed  principally  in  and  around  Vienna. 

The  big-plus  value,  and  one  which  will  be  this  UFA  production's 
biggest  selling  point  to  secular  audiences,  comes  in  the  final  third  of  the 
film,  which  is  devoted  to  Miss  Rosar's  pilgrimage  to  Rome.  Here,  the 
color  cameras  capture  the  Eternal  City  and  its  shrines  at  their  most 
majestic,  finally  panning  into  a  special  Papal  Audience  in  St.  Peter's, 
where  Miss  Rosar  and  thousands  of  pilgrims  from  all  over  the  world 
receive  the  blessings  of  the  late  Pope  Pius  XII.  This  scene  in  particular 
is  shown  in  all  its  pomp  and  pageantrv,  and  features  extensive  close-ups 
of  the  late  Pope. 

Running  time,  92  minutes.  General  classification.  Release,  in  late  Spring. 

Warren  G.  Harris 


Juke  Box  Rhythm 

Clover — Columbia 

This  is  a  nicely  integrated  program 
musical  aimed  primarily  at  the  teen- 
age market  although  'older  patrons 
have  not  been  entirely  neglected.  The 
voung  faces  of  stars  Jo  Morrow  and 
Jack  Jones,  backed  by  such  popular 
recording  stars  as  the  Earl  Grant  trio, 
Johnny  Otis,  and  the  Treniers,  are 
well  balanced  by  the  dependable  tal- 
ents of  Brian  Donlevy,  Hans  Conreid 
and  Marjorie  Reynolds,  whose  gen- 
eration is  represented  musically  by 
George  Jessel  and  the  Nitwits.  A  Sam 
Katzman  production,  it  has  a  screen- 
play by  Mary  C.  McCall  and  Earl 
Baldwin.  The  routine  story  plays  sec- 
ond fiddle  to  the  music,  the  principal 
lure  of  "Juke  Box  Bhythm." 

This  story  casts  Miss  Morrow  as  a 
foreign  princess  arriving  in  New  York 
to  select  her  coronation  wardrobe. 
Becoming  accidentally  involved  with 
singer-student  Jack  Jones,  whose 
father,  Donlevy,  is  a  Broadway  pro- 
ducer seeking  backing  for  a  show 
called  "Juke  Box  Jamboree,"  the 
princess  is  persuaded  into  buying  her 
wardrobe  from  novice  designer  Hans 
Conreid,  who  has  promised  to  put  the 
proceeds  into  the  show  in  return  for 
the  publicity. 

Right  in  the  middle  of  these  nego- 
tiations, Miss  Morrow  learns  that  she 
is  being  taken  for  somewhat  of  a 
sucker,  and  cancels  her  order.  A 
change  of  heart,  prompted  primarily 
by  her  love  for  Jones,  ensues,  and  the 
show  goes  on  —  Conreid  a  success, 
Donlevy  reunited  with  his  wife  Miss 
Reynolds  after  a  flirtation  with  Karin 
Booth  and  Jones  invited  to  the 
coronation. 

Arthur  Dreifuss  directed  these  hec- 
tic goings-on,  interrupting  periodical- 
ly with  a  musical  number  of  varying 
quality.  The  choreography  and  musi- 
cal numbers  were  created  and  staged 
by  Hal  Belfer. 

Running  time,  81  minutes.  General 
classification.  Release,  in  April. 

W.G.H. 

Crime  and  Punishment, 

U.S.A. 

Sanders  Associates — Allied  Artists 

Hollywood,  March  29 
Terry  and  Denis  Sanders,  produc- 
er and  director,  respectively,  of  this 
unique  modern  interpretation  of  Feo- 
dor  Dostoevski's  famous  novel, 
"Crime  and  Punishment,"  have 
evolved  a  piece  of  screen  fare  which 
will  probably  find  its  best  reception 
among  art  house  patrons.  The  Sanders 
brothers,  who  won  the  attention  of 
Hollywood  film  makers  for  their 
Academy  Award  winning  short  sub- 
ject, "A  Time  Out  of  War,"  which 
they  produced  three  years  ago  at 
U.C.L.A.,  display  a  gift  for  deliver- 
ing thought-provoking  story  material 
and  ingenuity  for  effecting  realism. 
The  screenplay  is  by  Walter  New- 


man. The  handpicked  cast,  comprised 
mainly  of  unknowns,  with  the  excep- 
tion of  Mary  Murphy  in  the  lead  fem- 
inine role,  is  highlighted  by  the  intro- 
duction of  George  Hamilton  in  the 
difficult  role  of  an  obsessed  killer, 
and  Frank  Silvera,  outstanding  as  a 
police  lieutenant  who  succeeds  in 
method  of  obtaining  a  confession. 

Backed  by  a  impressive  musical 
score  by  Herschel  Burke  Gilbert,  the 
story  treatment,  paraphrasing  the 
Dostoevski  novel,  tells  in  present  day 
terms  the  plight  of  a  killer  who  seeks 
refuge  in  his  own  justification  of  his 
crime. 

The  killer's  arguments  with  the 
police  lieutenant,  without  submitting 
to  confession,  provide  the  basis  for 
the  character  study.  Hamilton,  who 
robbed  and  killed  a  pawnbroker  in 
the  belief  that  he  was  a  financial  bur- 
den to  his  mother  and  sister,  finds 
himself  in  love  with  Mary  Murphy, 
who  has  become  a  prostitute  to  sup- 
port a  worthless,  drunken  father.  Fol- 
lowing an  evening  spent  with  Miss 
Murphy,  Hamilton  learns  that  his 
confession  to  her  of  his  crime  has 
been  heard  by  John  Harding,  who  in 
turn  uses  this  information  to  try  and 
convince  Hamilton's  sister,  Marian 
Seldes,  to  marry  him.  Harding,  who 
had  admitted  to  Hamilton  that  he  had 
murdered  his  own  wife  in  order  to 
ask  Miss  Seldes  to  marry  him  kills 


himself  when  she  turns  him  down. 
Hamilton,  despite  another's  confes- 
sion to  his  crime,  distraught  over  the 
situations  brought  about  by  his  ac- 
tions, finds  peace  in  his  confession  to 
Silvera. 

Running  time,  96  minutes.  Adult 
classification.  Release,  in  May. 

Samuel  D.  Berns 


Mustang 

Arnell— U.A. 

Hartford,  March  29 
This  Robert  Arnell  production  was 
directed  by  Peter  Stephens,  working 
from  a  Tom  Gries  screenplay  as 
based  on  the  book,  "Capture  of  the 
Golden  Stallion,"  by  Rutherford 
Montgomery. 

Its  best-known  principal  is  Jack 
Beutel,  and  he's  concerned  this  time 
out  with  the  trials  and  tribulations  of 
a  rodeo  star  forced  to  labor  diligently 
as  a  lowly  cowhand  after  casually 
gambling  away  his  handsome  prize 
earnings. 

From  this  point,  matters  get  rather 
involved  and  sometimes  excessively 
dramatic  as  Steve  Keyes,  ranch  own- 
er, orders  a  wild  stallion  destroyed 
and  the  newly-arrived  hand  takes  it 
upon  himself  to  save  the  animal.  Ro- 
mance enters  the  precarious  setting 
too,  in  person  of  Keyes'  sister,  Mada- 


The  Third  Sex 

Constantin-Film —  D  &  F.  Dist.  Corp 

Motion  picture  patrons  susceptible' 
to  the  lure  of  a  title  like  "The  Thirc 
Sex"  are  apt  to  expect  something 
rather  more  lurid  and  sensational  thar 
they  will  find  in  this  new  German  ini7 
port  being  released  here  by  D  &  I 
Distributing  Corp. 

What  they  will  see  is  a  tepid  soarl 
opera  concerned  essentially  with  tin] 
efforts  of  a  determined  mother  to  fine! 
a  spouse  for  her  reluctant  son.  Nor' 
mally  this  is  a  subject  for  farce,  buf 
the  script  writer,  Felix  Lutzkendorf 
has  sought  to  make  it  dramatic  b'" 
having  the  son  homosexually  inclined 
The  youth  goes  to  a  dance  with  a  giri 
friend  under  protest;  he  would  mucl 
rather  spend  his  evenings  with  ai 
effeminate  male  friend  reading  the  lat 
ter's  novel. 

This  causes  Mama  and  Papa  no  enr 
of  frustration  until  she  conceives  thi  ■ 
idea— without  telling  her  husband-o 
having  the  attractive  young  maid  ii 
their  house  seduce  the  boy.  The  plo 
works  beyond  her  wildest  dreams 
the  youth  soon  deserts  his  evil  com' 
panions  to  spend  all  his  time  makin; 
love  to  the  servant  girl. 

But  the  scheme  eventually  back 
fires  as  far  as  the  mother  is  concerned 
A  middle-aged  esthete  who  has  bee: 
pursuing  the  son  and  whom  the  boy'fi 
father  has  threatened  with  exposur 
secures    revenge    by    going    to  thh 
police  and  charging  the  mother  wit 
acting  as  a  "procuress"  in  persuadin  g 
the  maid  to  have  an  affair  with  th 
boy.  The  mother  is  sentenced  to  si 
months  in  jail  as  a  result. 

Aside  from  the  obvious  fact  tha 
sexual  deviation  is  not  a  legitimat 
subject    for    an    entertainment   filrr  1 
there  are  several  other  serious  thing1 " 
wrong  with  this  picture.  A  forewor1 ' 
states  that  the  story  is  based  on  a  tru1  J 
case,  but  the  treatment  turns  out  to  b'  - 
on  the  level  of  two-penny  fiction.  An- 
none  of  the  characters  commands  re; 
sympathy;  the  son  is  difficult  to  ur  i  - 
derstand;  the  mother  is  strongly  cer  i 
surable  for  her  callousness  towarc 
the  welfare  of  the  girl;  the  maid  hei  ; 
self  seems  naive  and  empty-headec  ; 
and  the  father  is  a  pompous  buffooi 

The  actors,  on  the  other  hand  ar 
pear  talented  and  probably  deserV  : 
a   better  fate.    They  include  Paw 
Wessely  as  the  mother;  Paul  Dahlk. 
the  father;  Christian  Wolff,  the  sdM 
and  Ingrid  Stenn,  the  maid. 

Helmuth    Volmer    produced  th 
film,  and  it  was  directed  by  Veit  Ha 
lan,  who  made  "Jew  Suess,"  the  n<  , 
torious  anti-Semitic   picture  for  ifT 
Nazis  during  the  war.  English  sul  - 
titles  translate  the  German  dialogu 
Running    time,    83    minutes.    Adu  L 
classification.  Release,  current.  q, 
Richard  Gertm 

lyn    Trahey.    The   pivotal  charact 
wins  out  in  the  end. 
Running  time,  73  minutes.  Gener  j- 
classificatiaon.  Release,  in  March.     ,. , 
A.  M.  V  , 


>nday,  March  30,  1959 


Motion  Picture  Daily 


i lace  Salutes  New  Loew  s 
te  in  Weekend  Ad 

display  of  camaraderie  between 
;iness  competitors,  perhaps  in  the 
rit  of  the  Easter  season,  was  to  be 
led  in  Friday's  N.  Y.  Times'  amuse- 
nt  section.  A  display  ad  there  an- 
mced  that  the  RKO  Palace,  ten- 
ed  by  "The  Diary  of  Anne  Frank," 
icomes  its  neighbor,  the  "New" 
;vv's  State  and  its  inaugural  attrac- 
i,  "Some  Like  It  Hot,"  and  "extends 
t  wishes  for  a  long  and  prosperous 
eer." 

"he  completely  remodelled  and  re- 
nished  State  reopened  yesterday, 
a  for  the  friendly  salute  was  Sol 
iwartz's,  RKO  Theatres  president. 


nterstate  Aid 


(Continued  from  page  1) 
.spaper  support  for  the  promotion 

eading  Texas  dailies. 

Vomen  members  of  the  organiza- 

i,  who  are  members  of  WOMPI, 

making  person-to-person  telephone 
s  to  leading  residents  of  their 
amunities,  calling  attention  to  the 
•cast,  and  in  several  situations  lo- 
merchants  are  cooperating  with 

dow  displays  featuring  names  or 
jures  of  the  nominees  and  disc 
->rds  of  the  nominated  songs. 


Loew's  Circuit 


;*C's  100  Stations 
l )  Beam  'Oscar'  Show 

fehe  Canadian  Broadcasting  Com- 
Iv's  radio  network  of  100  stations 
I  been  added  to  the  worldwide 
t  \ision  and  radio  facilities  that 
f  present  the  Academy  Awards 
l^entations  this  year.  This  means 
§,■!  the  Northwest  mounties  and  the 
\  trappers  in  the  most  remote  points 
c  the  vast  dominion  can  hear  the 
ibram  on  the  night  oi  April  6. 
I  announcement  to  this  effect  was 
;  e  by  Valentine  Davies,  vice-presi- 
c  t  of  the  Academy  of  Motion  Pic- 
I'  Arts  and  Sciences. 
In'in  Barron,  co-chairman  of  the 
■Liadian  Academy  Awards  promo- 
t  committee,  reports  excellent  co- 
■Jration  from  CKCK-TV,  Regina, 
fckatchewan.  This  TV  station  has 
j  oared  special  film  sequences  fea- 
;  ng  each  theatre  manager  standing 
■front  of  his  theatre,  urging  the  TV 
I  ience  to  tune  in  on  the  Academy 
i  ards  telecast.  The  station  has  been 
s  wing  this  series  of  spots  continu- 
C  lv  from  March  16. 


'i-6V  to  Ship  Jointly 

:LEVELAND,  March  29.  -  The 
hcoming  move  of  the  Universal 
-ange  to  the  Film  Building  here 
|  month  has  resulted  in  an  agree- 
it  between  that  company  and  Al- 
d  Artists  whereby  the  shipping 
artments  of  each  will  be  operated 
tly  on  the  first  floor  of  the  build- 
The  department  will  be  operated 
j  Universal's  Frank  diFranco  and 
fed  Artists'  Joe  Bernstein. 


( Continued  from  page  1 ) 
Loew's  Rochester,  Rochester,  N.  Y. 

Improvements  at  the  Capitol  will 
include  re-seating,  with  a  widening 
of  seat  rows  to  a  minimum  separation 
of  40  inches.  Although  the  plans  still 
are  on  the  drawing  boards,  Picker 
estimated  that  this  might  reduce  the 
4,400-seat  theatre  by  700  to  1,000 
seats.  An  additional  improvement  in 
seating,  he  said,  would  be  the  elim- 
ination of  extreme  right  and  left  seats 
on  aisles  toward  the  rear  in  order  to 
obtain  increased  aisle  space. 

In  Rochester,  a  municipal  under- 
ground parking  facility  is  being  con- 
structed adjacent  to  the  theatre,  and 
extensive  renovations  will  be  made  in 
anticipation  of  increased  patronage  re- 
sulting from  the  new  parking  accom- 
modations. 

None  Neglected,  He  Says 

Picker  said,  "We  do  not  feel  that 
any  of  our  theatres  have  been  neg- 
lected, and  there  actually  is  no  urgent 
need  for  any  program  involving  the 
physical  condition  of  our  houses,  their 
projection,  screens  or  the  like.  But 
where  we  feel  it  is  desirable  to  make 
changes  which  will  result  in  greater 
comfort  and  attractiveness  for  patrons, 
we  will  proceed  with  them." 

The  basic  change  in  most  instances, 
he  commented,  would  involve  im- 
proved seating,  such  as  that  now  in- 
stalled in  Loew's  State  here.  Newsmen 
were  taken  on  an  escorted  tour  of  the 
theatre  Friday  afternoon  while  work- 
men still  were  busy  with  stage  and 
screen  work,  carpets  were  still  being 
fitted,  painters,  cleaners  and  conces- 
sions workers  still  were  busy.  But  all 
was  in  readiness  in  time  for  a  press 
preview  the  next  afternoon;  a  formal 
preview  Saturday  night,  and  yester- 
day's official  reopening  to  the  public. 

Picker  said  that  the  remodelled  and 
refurnished  and  decorated  State  al- 
ready has  attracted  distributors  with 
outstanding  product  looking  for  a 
Broadway  showcase.  The  inaugural 
tenant  is  United  Artists'  "Some  Like 
It  Hot."  The  second  attraction  has  not 
yet  been  decided  upon  but  the  man- 
agement is  interested  in  "A  Hole  in 
the  Head."  The  theatre  will  go  to  a 
two-a-day,  reserved  seat  policy  in  the 
fall  for  "Ben  Hur." 

Studying  Radio  and  TV 

Picker  said  he  could  not  discuss  the 
company's  diversification  plans  at  this 
time  but  said  it  is  looking  for  radio 
and  TV  stations,  and  other  investment 
opportunities  in  the  communications 
field.  It  now  operates  radio  station 
WMGM,  New  York,  which  has  an- 
nounced an  ambitious  expansion  pro- 
gram. 

He  said  the  circuit  will  continue 
its  policy  of  closing  unprofitable 
houses  and  adding  new  ones  where  de- 
sirable, especially  in  the  drive-in  field. 


Television  Today 


Albee  Books  'Silent9 

"The  Silent  Enemy,"  a  Romulus 
Film  being  released  by  Universal-In- 
ternational, will  have  its  New  York 
premiere  at  the  RKO  Albee  Theatre 
on  Wednesday,  April  8. 


IN  OUR  VIEW 


TELEVISION,  that  most  maligned 
of  all  media,  got  in  a  couple  of 
good  licks  in  rebuttal,  and  for 
itself  quite  recently  in  the  person  of 
Merle  S.  Jones,  president  of  CBS 
Television  Stations.  Mr.  Jones,  ad- 
dressing the  St.  Louis  Rotary  Club  in 
that  city,  said  that  television  wel- 
comes criticism,  or  at  least  construc- 
tive comment  and  is  quick  to  respond 
to  it. 


His  talk  marked  the  first  anniver- 
sary of  KMOX-TV,  CBS-owned  sta- 
tion in  St.  Louis.  Appropriately 
enough,  and  with  special  significance, 
Mr.  Jones'  address  was  headed:  "The 
Future  of  Television  Is  In  Your 
Hands."  He  cited  the  station's  obvious 
acceptance  by  the  public  of  the  St. 
Louis  viewing  area,  as  deduced  from 
various  audience  polls  and  tests,  but 
stressed  the  fact  that  the  entertain- 
ment portion  of  the  station's  total 
programming  could  not  at  all  be  the 
measure  of  its  service  to  the  com- 
munity. That  it  has  passed  the  test 
of  service  is  agreed,  Mr.  Jones  pointed 
out,  by  the  observations  of  the  city's 
leaders,  led  by  Mayor  Raymond  R. 
Tucker. 


Mr.  Jones  made  the  salient  point 
that  many  of  television's  critics,  in 
St.  Louis  as  elsewhere,  seem  to  be 
motivated  by  a  basic  antipathy  toward 
the  medium,  perhaps  dictated  by  the 
all-too-obvious  fact  that  television  has 
successfully  preempted  so  much  of 
the  average  person's  leisure  time,  and 
so  much  of  the  manufacturer's  adver- 
tising dollar.  The  speaker  pointed  out, 
quite  properly,  that  when  reasonable 
and  intelligent  criticism  becomes  bad- 
ly mixed  with  unfair  and  unreasonable 
attack,  there  is  need  for  answer— to 
set  the  record  straight,  among  other 
reasons. 


The  executive  gave  specific  atten- 
tion to  recent  attacks  in  Newsweek, 
Life.  Fortune  and  Esquire.  Mr.  Jones 
makes  the  interesting  observation  that 
the  attacks  are  in  sharp  contrast  to 
what  is  so  obviously  the  public's  opi- 
nion of  television,  as  indicated  by  the 
statistics:  45,000,000  families-87  per 
cent  of  the  nation's  total— have  TV 
sets;  the  average  viewer  is  watching 
the  set  more  than  ever  before,  some 
1¥i  hours  per  day,  and  so  on.  The 
point  is  that  television  offers  a  tre- 
mendous amount  of  good,  substantial, 
cultural  and/or  informational  mate- 
rial, in  addition  to  the  routine,  or 
regular  run  of  socalled  lesser  enter- 
tainment stuff.  The  vital  fact  is  that 
the  average  television  viewer,  by  and 
large  across  the  country,  spends  the 
vast  majority  of  his  television  view- 
ing time  looking  at  the  lesser  mate- 


Who's  Where 


Newell  T.  Schwin  has  been  ap- 
pointed to  the  new  position  of  direc- 
tor, production  sales,  CBS  Television 
Network  operations  department.  He 
was  formerly  manager  of  special  sales 
projects  in  the  sales  department. 
□ 

Murry  Salberg  is  the  new  director 
of  advertising  and  sales  promotion  for 
WABC-TV  here.  Most  recently,  Sal- 
berg was  radio  and  TV  consultant  for 
Marshall  &  Coch,  Inc.,  prior  to  which 
he  served  with  the  CBS  Radio  Net- 
work for  10  years. 

□ 

Joel  Azerrad  has  been  named  art 
director  for  CBS  Television  Spot  Sales. 
He  had  formerly  been  associated  with 
CBS,  NBC  and  Columbia  Records. 


Settle  Suit  over  Rights 
To  Burroughs  4Tarzan' 

From  THE  DAILY  Bureau 

LOS  ANGELES,  March  29.  -  The 
State  Supreme  Court  of  California  has 
denied  the  petition  of  application  for 
hearing  on  appeal  of  Burroughs  versus 
Commodore  Productions. 

Walter  White,  president  of  Com- 
modore, stated  the  estate  of  Edgar 
Rice  Burroughs  has  no  further  re- 
course to  void  its  contract  with  his 
corporation  dated  Dec.  20,  1950, 
which  gave  Commodore  television 
rights  to  the  Tarzan  character  and 
story  material. 

White  said  he  will  restrain  anyone 
who  may  have  obtained  rights  from 
the  Burroughs  estate  subsequent  to 
his  agreement;  and  reported  that  his 
lawsuit  against  the  Burroughs  estate 
seeking  $10  million  damages  for  time 
lost  in  holding  up  production  of  his 
Tarzan  television  series  will  start  May 
20  in  Los  Angeles  Superior  Court. 


AB-PT  Depts.  Moving 

Accounting,  theatre  and  legal  de- 
partments of  American  Broadcasting- 
Paramount  Theatres  will  move  on 
April  17  to  7  West  66th  Street  here, 
leaving  only  film  syndicate  and  record 
departments  at  1501  Broadway. 


rial,  and  will  not  be  induced  to  watch 
the  better  programs. 

Television's  big  problem  today,  we 
venture  to  suggest,  is  a  means  of 
getting  the  vast  majority  of  television 
viewers  to  look  at  the  better  material 
—even  if  it  hurts. 

Mr.  Jones  closed  his  speech  with 
a  sound  thought:  "I  cannot  emphasize 
too  strongly  that  if  America's  television 
screens  are  to  be  illuminated  by  this 
kind  of  dedication  to  public  service, 
it  rests  not  alone  in  our  hands,  but 
equally  in  the  hands  of  those  who 
turn  the  dial."  In  other  words,  what 
the  public  wants  it  eventually  gets. 

— Charles  S.  Aaronson 


III 


»L.  85.  NO. 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  MARCH  31,  1959 


TEN  CENTS 


-osses  Swell 


ecords  Set 
t  Box  Offices 
ver  Easter 


'ot,'  Tempest,'  'Capone,' 
\ansions'  Among  Hits 

By  WARREN  G.  HARRIS 

The  Easter  parade  to  motion  picture 
;atre  box  offices  strong  all  last 
ek,  swelled  to  record  proportions 
many  situations  over  the  Easter 
ekend. 

Dpening  the  refurbished  Loew's 
te  Theatre  here,  United  Artists' 
>me  Like  It  Hot"  enjoyed  an  Easter 
nday  gross  of  $16,850.  The  Marilyn 
>nroe  comedy  lured  all-day  capac- 
crowds,  with  block-long  lines  form- 
in  the  direction  of  the  box  office. 
Saturday  night,  a  special  invita- 
nal  premiere  attracted  more  than 
000  people  to  the  front  of  the 
.te  for  a  personal  glimpse  of  Miss 
mroe  as  she  entered  the  theatre. 
Further  up  Broadway,  Paramount's 
empest"  was  performing  well  at  the 
ze  Capitol  Theatre.  In  four  days 
(Continued  on  page  4) 


yeign  Critics  Name 
etiant'  Best  Film 

Stanley  Kramer's  "The  Defiant 
has  received  the  award  for  the 
t  American  Film  of  1958  of  the 
i  Critics'  Circle  of  the  Foreign 
guage  Press.  Presentation  was 
de  in  a  radio  broadcast  last  night 
r  WNYC. 

ther  winners  were  as  follows: 
Best  British  Film  of  1958:  Rank 
(Continued  on  page  3) 

Lunaway'  Production 
it  by  Film  Council 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  30.  -  The 
;llywood  AFL  Film  Council  tonight 
led  on  the  U.S.  Congress  for  a  full- 
ile  investigation  of  "runaway"  for- 
production  by  American  pro- 
i-ers,  charging  that  such  production 
( Continued  on  page  2 ) 

\LEVISION  TODAY— page  5 


Adams  III;  To 
Drop  Offices 


Special  to  THE  DAILY 
CLEVELAND,  March  30.  -  For 
reasons  of  health,  Horace  Adams,  pres- 
ident of  Allied  States,  has  been  or- 
dered   by  his 
doctors  to  with- 
draw  from  as 
many     of  his 
activities  as  pos- 
sible,   he  dis- 
closed here  to- 
day. 

Adams  al- 
ready has  re- 
signed from  the 
presidency  o  f 
[adepe  ndent 
Theatre  Own- 
ers of  Ohio 
and   has  been 

succeeded  by  Marshall  Fine  of  this 
(Continued  on  page  4) 

S.C.  Bill  Would  Make 
Sunday  Films  Legal 

Special  to  THE  DAILY 

SPARTANBURG,  S.  C,  March  30. 
—Representative  Chester  D.  Ward,  a 
member  of  the  Spantanburg  County 
legislative  delegation,  has  introduced 
a  bill  in  the  House  to  legalize  Sunday- 
movies,  Sunday  fishing  and  Sunday 
(Continued  on  page  2) 


Horace  Adams 


Registrations  Heavy  for 
Variety  Int'nl.  Convention 

Special  to  THE  DAILY 

LAS  VEGAS,  Nev.,  March  30.-Ap- 
proximately  1,000  delegates  to  Va- 
riety Clubs  International's  32nd  an- 
nual convention  had  registered  today 
and  hundreds  more  are  expected  be- 
fore International  Chief  Barker 
George  Eby  calls  for  the  first  business 
session  to  order  here  tomorrow.  The 
convention  will  continue  through  Fri- 
day. 

Confirmation  of  Toronto,  Canada, 
as  the  scene  for  the  33rd  annual  Va- 
riety Clubs  International  convention 
May  31-June  1,  2,  3,  1960,  was  made 
today  by  Variety's  international  crew. 


Maryland  Censor  Bill 
Goes  to  Governor 

By  J.  A.  OTTEN 

WASHINGTON,  March  30.  -  The 
Maryland  state  legislature  has  passed 
and  sent  to  the  Governor  a  bill  to 
provide  stiff  criminal  penalties  for 
showing  obscene  films  to  minors. 

The  bill  would  provide  up  to  a  year 
in  jail  and  up  to  $200  in  fines.  An- 
other bill  to  empower  the  state  cen- 
sors to  classify  films  for  showing  to 
minors  in  Baltimore  has  passed  the 
Senate  and  is  pending  in  the  House. 

Censorship  bills  are  also  pending 
(Continued  on  page  2) 


Harling  Sees  House,  F.C.C.  Action  on 
Toll  TV  As  'Great  Victory'  for  Antis 

Hailing  the  House  Interstate  Commerce  Committee-Federal  Communications 
Commission  decision  to  limit  the  tests  of  broadcast  toll-TV  as  a  great  victory 
for  the  opponents  of  pay-television,  Philip  F.  Harling,  co-chairman  of  the 

Joint  Commit- 
tee on  Toll 
Television,  de- 
clared yester- 
day the  Joint 
Committee 
would  pr  e  s  s 
the  House  In- 
terstate Com- 
merce Commit- 
tee to  conduct 
hearings  to 
completely  re- 
solve the  toll- 
television  question, 
sis  of  the  FCC  letter  which  accepted 
the  broadcast  toll-TV  test  limitations 
(Continued  on  page  2) 


Plan  Regional  Meet  of 
Ohio,  /nd.,  Ky.,  IV.  Va. 

Special  to  THE  DAILY 

CLEVELAND,  March  30.  -  The 
I.T.O.  of  Ohio  has  voted  to  join  with 
Allied  States  units  in  Indiana,  Ken- 
tucky and  West  Virginia  in  holding  a 
four-state  exhibitor  convention,  prob- 
ably in  Indianapolis,  next  September. 
Exact  date  and  place  will  be  decided 
soon.  The  plan  is  to  follow  with  simi- 
lar conventions  in  Cincinnati  and  Co- 
lumbus in  subsequent  years. 

Last  week,  the  United  Theatre  Own- 
(Continued  on  page  2) 


Philip  Harling 

In   an  analysis 


Theatres  Dip 

AB-PT  Record 
Gross,  Higher 
Net  Last  Year 


Leonard  Goldenson 


Consolidated  Earnings  Up 
To  $6,116,000  for  1958 

American  Broadcasting  -  Paramount 
Theatres  set  an  all-time  high  in  gross 
income  and  showed  an  increase  of 
over  $1,200,000 
in  consolidated 
earnings  after 
taxes  for  1958 
over  the  previ- 
ous year,  Leo- 
nard H.  Golden- 
son,  president, 
reported        t  o 
company  stock- 
holders yester- 
day. 

Gross  income 
for  the  year 
was  $244,821,- 
0  0  0,  against 

$215,877,000  in  1957.  Consolidated 
earnings  after  taxes  rose  to  $6,116,000, 
or  $1.40  a  share,  from  $4,894,000,  or 
$1.10  per  share  in  1957.  Of  the  1958 
earnings,  $772,000  was  in  net  capital 
(Continued  on  page  5) 


Late  April  Hearings 
On  Minimum  Wage 

From  THE  DAILY  Bureau 

WASHINGTON,  March  30.  -  Sen- 
ate labor  committee  officials  now  ex- 
pect minimum  wage  hearings  to  start 
late  in  April. 

They  think  the  committee  will  wait 
until  the  Senate  itself  completes  ac- 
tion on  a  labor  reform  bill  recently 
reported  by  the  committee  and  until 
the  committee  completes  work  on  a 
railroad  retirement  bill.  This  should 
keep  things  busy  until  late  in  the 
month. 

Exhibitors  have  been  warned  that 
there  will  be  strong  union  efforts  to 
extend  coverage  of  the  law  to  large 
theatres  and  theatre  circuits,  and  also 
to  boost  the  present  SI  an  hour  mini- 
mum to  $1.25.  The  Administration  is 
seeking  broader  coverage  but  opposing 
the  higher  minimum. 


Motion  Picture  Daily 


Tuesday,  March  31,  195jjitsi 


PERSONAL 
MENTION 


BURTON  E.  ROBBINS,  National 
Screen  Service  vice-president  in 
charge  of  sales,  returned  to  New  York 
yesterday  from  Rome. 

• 

Lacy  Kastner,  president  of  Co- 
lumbia Pictures  International,  accom- 
panied by  Bert  Obrentz,  his  assist- 
ant, will  arrive  in  London  today  on 
the  last  lap  of  a  'round-the-world 
tour.  They  are  expected  to  return  to 
their  New  York  headquarters  at  the 
end  of  the  week. 

• 

Ely  Landau,  NTA  chairman  of  the 
board,  and  Oliver  Unger,  president 
of  NTA,  will  leave  here  today  for  the 
meeting  of  the  directorate  in  Los 
Angeles. 

• 

Jack  M.  Levin,  president  of  Certi- 
fied Reports,  is  in  Las  Vegas  from 
New  York. 

• 

Dave  King,  British  actor,  arrived 
here  yesterday  from  London  via 
B.O.A.C. 

• 

William  Perlberg,  producer,  will 
arrive  here  from  the  Coast  next  Mon- 
day instead  of  this  week  as  originally 
expected. 

• 

Mrs.  Mal  Klein,  wife  of  the  vice- 
president    of    WNTA-TV,  Newark, 
N.  J.,  has  given  birth  to  a  girl,  Amy. 
• 

Mel  Brown,  Georgia  exhibitor,  has 
arrived  in  New  York  from  Atlanta. 


'Runaway,''  Production 

(Continued  from  page  1) 
is  giving  "aid  and  comfort  to  the 
Communist  conspiracy  against  free 
world"  and  started  a  strongly-worded 
resolution  on  its  way  to  the  national 
AFL-CIO  with  a  demand  that  the 
next  national  AFL-CIO  convention 
vote  to  support  a  nationwide  consu- 
mer boycott  of  all  pictures  made  by 
"runaway"  American  producers. 

In  a  unanimously-adopted  resolu- 
tion which  minced  no  words  regard- 
ing the  Council's  feelings  about  "run- 
away" production,  the  organization 
charged  that  more  than  50  per  cent 
of  the  technicians  and  artists  em- 
ployed in  American  pictures  made  in 
foreign  countries  are  Communists  and 
demanded  that  Congress  enact  legis- 
lation to  "require  that  all  motion  pic- 
tures and  television  films  made  in  for- 
eign countries  and  exhibited  in  the 
United  States  be  plainly  labeled  in  the 
main  screen  title  with  the  country 
of  origin,  in  order  that  the  American 
public  no  longer  be  "hoodwinked" 
by  American  "runaway"  producers. 


Harling  Sees 


(Continued  from  page  1) 
sought  by  Rep.  Oren  Harris,  chairman 
of  the  House  Interstate  Commerce 
Committee  and  author  of  the  resolu- 
tion banning  all  forms  of  toll-TV,  in- 
cluding cable  transmissions,  Harling 
declared  his  committee  will  now  push 
for  the  Congressional  hearings  in  order 
to  outlaw  cable-TV. 

Points  to  Extreme  Cost 

He  said  the  test  procedure  outlined 
for  broadcast  toll-TV  was  so  limiting, 
should  prove  so  costly  to  the  pay-TV 
systems,  and  is  so  lengthy  —  three 
years— that  he  feels  broadcast  toll-TV 
is  effectively  stopped  for  the  three 
vears.  Further,  he  said.  Congressman 
Harris  was  very  specific  in  his  report 
to  Congress  on  the  limited  test  au- 
thorization, that  the  forthcoming  tests 
would  in  no  way  make  broadcast  toll- 
TV  permanent,  and  that  Congress  re- 
tained the  right  to  decide  to  perma- 
nently ban  the  broadcast  systems  af- 
ter the  tests  are  completed. 

Harling  said  he  has  been  in  daily 
contact  with  Marcus  Cohn,  Washing- 
ton attorney  for  the  Joint  Committee, 
and  they  agree  the  limited  tests  rep- 
resent a  victory  for  opponents  be- 
cause: 

1.  Each  of  the  five  systems 
can  be  tested  in  only  one  city,  and 
there  are  only  20  markets  in  the 
entire  U.S.  with  four  or  more  TV 
stations    qualified    for  tests. 

System  Must  Foot  the  Bill 

2.  Each  of  die  five  systems  must 
pay  all  the  costs  of  installing  the 
system  in  individual  homes,  a  cost, 
Harling  said,  should  be  prohibitive. 
The  decision  specifically  prohibits  the 
systems  from  passing  installations  costs 
on  to  users. 

3.  When  the  FCC  first  proposed  to 
accept  applications  for  tests  in  1957 
—when  none  of  the  present  limitations 
were  proposed— none  of  the  systems 
filed  applications.  The  new  limitations 
are  discouraging  to  the  systems. 

4.  Regardless  of  whether  the  tests 
prove  successful  or  not,  Congressman 
Harris  has  specified  to  Congress  the 
tests  will  not  in  themselves  grant  per- 
manency to  any  system. 

Up  to  Congress 

5.  Congressman  Harris  has  further 
clearly  indicated  that  the  final  judg- 
ment on  whether  pay-TV  is  legal  is 
for  Congress  to  decide. 

Pointing  out  that  the  FCC  had 
avoided  any  mention  of  cable-TV  in 
its  limited  test  authorization,  Harling 
said  that  the  Joint  Committee  will 
now  press  for  hearings  by  Congress- 
man Harris'  committee  on  the  House 
resolution  in  order  to  resolve  the 
cable-TV  question. 

"We  are  confident,"  Harling  de- 
clared, "that  the  hearings  on  the  bill 
will  convince  not  only  the  Interstate 
Commerce     Committee     and  other 


Warner  Sales  Drive 
Setting  Gross  Record 

Warner  Bros,  announced  yesterday 
that  the  global  "Welcome  Back,  Jack" 
sales  drive  in  honor  of  president  Jack 
L.  Warner,  will  come  to  a  close  this 
week  with  what  is  expected  to  be  a 
record  one-week  gross.  The  world- 
wide gross  for  the  drive's  final  seven 
days,  ending  Saturday,  will  match 
or  surpass  the  record-breaking  "Jack 
L.  Warner  Week"  of  Feb.  22-28, 
1959,  which  produced  a  gross  that 
was  almost  15  per  cent  greater  than 
the  previous  one-week  mark  estab- 
lished in  August,  1946,  when  Warner 
Bros,  celebrated  the  20th  anniversary 
of  sound. 

The  prediction  of  a  record  final 
week  came  from  Bernard  R.  Good- 
man, sales  vice-president,  who  is  serv- 
ing as  drive  captain.  The  closing  week 
of  the  drive,  which  began  Dec.  28, 
1958,  has  been  designated  "co-spon- 
sors Week"  in  tribute  to  the  drive's 
co-sponsors,  executive  vice-president 
Ben  Kalmenson,  International  presi- 
dent Wolfe  Cohen,  and  general  sales 
manager   Charles  Boasberg. 

Nathan  Cohn  Elected 
To  Col.  Realty  Board 

Nathan  Cohn  has  been  elected  a 
member  of  the  board  of  directors  and 
a  vice-president  of  Columbia  Pictures 
Realty  Corp.,  a  wholly  owned  subsidi- 
ary of  Columbia  Pictures. 

Cohn  has  been  affiliated  with  the 
parent  company  since  1924,  when  he 
was  the  New  York  area  franchise 
holder  for  the  newly  incorporated  mo- 
tion picture  distribution  firm.  Later, 
when  the  distribution  system  was 
completely  absorbed,  he  was  named 
manager  of  the  New  York  branch  of- 
fice. 

In  1945,  he  was  promoted  to  New 
York  division  manager.  Last  year, 
Cohn  was  transferred  to  the  home  of- 
fice in  a  major  executive  capacity. 

Plan  Regional  Meet 

(Continued  from  page  1) 
ers  of  the  Heart  of  America  and  the 
Missouri-Illinois  Theatre  Owners  held 
a  joint  convention  in  Kansas  City 
which  was  well  attended.  Many  re- 
gional exhibitor  organization  leaders 
have  been  concerned  for  some  time 
past  with  dwindling  attendance  at 
their  annual  meetings  and  have  stu- 
died the  possibilities  of  conventions 
taking  in  larger  areas  as  a  possible 
solution. 


members  of  Congress,  but  the  public, 
that  toll-TV  in  any  form  would  be 
against  the  public  interest. 

"It  is  now  incumbent  upon  the 
Joint  Committee  to  press  with  all 
forces  at  its  command  for  hearings 
by  the  House  Interstate  Commerce 
Committee  so  that  once  and  for  all 
the  matter  can  be  adjudicated  by 
legislation." 


Maryland  Bill 


(Continued  from  page  1) 
in  two  other  state  legislatures,  Penn<  jl 
sylvania  and  Ohio,  and  are  expectec  JJ 
in  two  more  legislatures— Wisconsin'  ■ 
which  is  already  in  session,  an<  * 
Florida,  which  starts  in  session  nex'-™ 
week. 

Three  legislatures  where  censorship 
threatened  have  now  adjourned  with  J 
out  action.  Censorship  bills  died  sit! 
the  New  York  and  Nevada  legisla 
tures  with  adjournment,  and  West  Vir>  1 
ginia,  where  a  bill  had  been  expected 
adjourned  without  one  being  intro 
duced. 

In  all,  14  legislatures  have  now  ad 
journed.  Another  32  are  either  in  ses4le 
sion  or  will  begin  sessions  later. 

In  Missouri,  a  state  senator  who  i: 
also  an  exhibitor,  Frank  Reller,  ha: 
introduced  an  anti-checking  bill  anc 
also  a  bill  to  place  motion  picture: 
under  the  State  Public  Service  Com 
mission  and  have  rentals  regulated  a: 
a  public  utility  charge. 


Carolina  Bill 

(Continued  from  page  1) 
golf  in   South  Carolina.   Under  th< 
state's  so-called  "blue  laws,"  all  thre< 
are  illegal  at  this  time. 

Co-authors  with  Ward  are  Repre 
sentatives  Harvey  of  York,  Lemond  oi 
Charleston  and  Elliott  of  Columbia.  1 

Representative  Ward  said  his  bilt 
would  make  Sunday  movies  legal  ifilil 
areas  "served  by  television  stations  or  i 
Sunday."  Hours  are  not  to  conflict  i 
"with  Sunday  morning  and  evening 
church  services,"  the  Spartanburg  if 
solon  declared.  The  bill  includes  a  i 
provision  to  diat  effect. 

Under  present  state  law,  some  cities 
under  special  circumstances  are  al- 
lowed to  show  Sunday  movies  il 
situated  near  a  military  installation  oi 
if  a  county  referendum  shows  that 
voters  approve. 


NEW  YORK  THEATRES 


I —  RADIO  CITY  MUSIC  HALL  — i 

Rockefeller  Center  •  Ci  6-4600 
AUDREY  HEPBURN  .  ANTHONY  PERKINS 
In  "GREEN  MANSIONS" 

Co-starring  LEE  J.  COBB 
SESSUE  HAYAKAWA  •  HENRY  SUVA 

In  METROCOLOR  and  CinemaStope 
An  M-G-M  Picture 
and  THE  MUSIC  HALL'S  MEAT  EASTER  STAGE  SHOW 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor; 
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ington, D.  C.;  London  Bureau,  4,  Bear  St.  Leicester  Square.  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pav.  News  Editor.  Correspondents  in  the 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sunday-  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr..  Vice-President;  Theo  J.  Sullivan,  Vice-Presi- 
dent and  Treasurer;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  year 
as  a  section  of  Motion  Picture  Herald;  Television  Todav,  published  daily  as  a  part  of  Motion  Picture  Dailv;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  second 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  lOo. 


Iiesday,  March  31,  1959 


Motion  Picture  Daily 


3 


■Exhibitors  Sue 
panish  Distributors 

Eight  former  operators  of  Spanish 
aking  movie  houses  filed  suit  yes- 
lay  in  New  York  Federal  court  for 
•ged  discrimination  in  runs  and 
irances  which  forced  them  out  of 
siness  in  1956.  They  ask  for  a  total 
33,615,000  in  damages. 
Suit  charges  that  as  a  result  of  the 
usal  of  Spanish  film  distributors  to 
e  them  proper  product,  they  were 
ced  to  go  out  of  business,  and  that 
,er  their  theatres  were  picked  up 
Harry  Harris,  operator  currently 
a  group  of  these  theatres, 
her  defendants,  in  addition  to  Har- 
are Max  A.  Cohen,  operator  of 
lie  of  the  Spanish  speaking  houses 
lich  the  suit  charges  received  good 
and  the  Spanish  distributors: 
teca  Films,  Inc.,  Clasa-Mohme, 
,  both  of  California,  Mexfilms, 
,  and  various  other  theatre  compa- 
which  are  now  operating  thea- 
-  that  formerly  belonged  to  the 
intiffs. 

Plaintiffs  include  Tiffany  Theatre 
rp..  Westchester  Operating  Corp., 
idison  Avenue  Theatre  Operating 
rp.,  A.  and  R.  Theatre  Corp.,  and 
ler  former  operators  of  the  eight 
anish  speaking  theatres. 

irter  Tells  of  Offer  to 
Yates  Rep.  Stock 

From  THE  DAILY  Bureau 

HOLLYWOOD,  March  30.-Victor 
Carter,  a  director  of  the  Cali- 
:nia  Bank  and  second  largest  stock- 
der  of  Republic  Pictures,  has  re- 
i  ted  having  suggested  to  president 
rbert  Yates  of  Republic  that  he 
his  control  of  the  company  to 
rter. 

Silent  Regarding  Amount 

Darter  would  not  disclose  the 
ount  offered,  nor  reveal  his  plans 
the  company  should  he  manage  to 
n  control. 

Republic's  annual  meeting  is  sched- 
d  to  be  held  in  New  York,  April  7. 


-G-M  Releasing  'Top' 
Latin  America 

Room  at  the  Top,"  released  in  this 
mtry  by  Continental  Distributing, 
.,  is  being  handled  in  the  Latin 
erican  market  by  Metro-Goldwyn- 


Firm  Opposition  to  All  Censorship 

Voiced  by  Ohio  Paper  in  Editorial  PEDPI 


uve  Williams  Retires 

ATLANTA,  March  30.-Dave  Wil- 
lis, a  familiar  figure  on  Film  Row 
many  years,  most  recently  with 
ited  Artists  as  sales  representative, 
retired  from  the  industry. 


Special  to  THE  DAILY 
COLUMBUS,  O.,  March  30.— Editorial  opposition  to  "any  and  all  forms 
of  censorship"  was  expressed  by  the  "Columbus  Star,"  weekly  tabloid  pub- 
lished by  the  Wolfe  organization.  The  daily  "Columbus  Dispatch"  also  pub- 
lished   by    the    Wolfe  newspapers,   


has  long  called  for  a  restoration  of 
Ohio's  "mild"  brand  of  movie  regu- 
lation. 

"Like  us,  both  Senators  Robert 
Shaw  and  Thomas  O'Shaughnessy 
(authors  of  bills  to  revive  film 
regulation)  are  opposed  to  censor- 
ship, too,  but  they  feel— and  they've 
got  a  lot  of  support  from  parent- 
teacher  groups— that  something  has  to 
be  done  about  the  matter,"  said  the 
Star. 

Hollywood    Policing'  Praised 

"Both  Senators  agree  that  Holly- 
wood itself  does  a  pretty  fair  job  of 
policing  its  own  films.  But  they're 
worried  about  films  produced  by  fly- 
by-nighters— and  some  foreign  films— 
that  delve  into  taboo  subjects  and  try 
to  capitalize  on  the  little  bit  of  lust 
diat  seems  to  be  in  all  of  us,"  said  the 
editorial. 

"Opponents  of  the  two  bills  put 
forth  as  their  chief  argument  that  this 
kind  of  censorship  responsibility  be- 
gins at  home.  The  Senators  agree,  but 
they  point  out  that  teenagers  are  on 


their  own  a  lot  and  need  protection 
from  this  sort  of  thing." 

"The  Senate's  Judiciary  committee 
currently  is  considering  both  meas- 
ures. In  testimony  before  it  the  other 
night,  a  young  professor,  Frederick 
Wirt,  who  earned  his  PhD  at  Ohio 
State  and  wrote  his  thesis  on  movie 
censorship,  dealt  the  proposals  a  ter- 
rific wallop.  He  told  the  committee  he 
had  reviewed  just  about  everything 
ever  written  on  the  subject  and  had 
concluded  that  no  authority  anywhere 
would  agree  (subject  of  course  to 
careful  analytical  scrutiny)  that 
today's  movies  induced  juvenile  delin- 
quency." 

"We  can't  find  many  people  who 
agree  with  this  conclusion,  but  we're 
like  the  young  professor— we  don't 
know  anyone  who  can  definitely 
prove  the  charge,  either.  We  agree 
with  Senators  Shaw  and  O'Shaugh- 
nessy that  something  should  be  done 
about  some  of  die  distasteful  film 
offerings,  but  so  far  we  haven't  seen 
anyone  with  what  we  think  is  the 
answer." 


Foreign  Critics 

( Continued  from  page  1 ) 
Organization's  "A  Night  to  Remem- 
ber." 

Best  foreign  language  film  of  1958: 
Kassler  Films'  "He  Who  Must  Die." 

Best  actor  of  1958:  A  tie  between 
David  Niven  for  "Separate  Tables" 
and  Spencer  Tracy  for  "The  Old  Man 
and  the  Sea." 

Best  actress  of  1958:  Deborah  Kerr 
for  "Separate  Tables." 

Over  30  film  editors  of  newspapers 
printed  in  over  18  different  languages 
were  polled  on  dieir  choice  in  the 
various  categories.  Presenting  the 
awards  last  night  were  James  Kara- 
batos,  president  of  the  Circle  and 
editor  of  the  Greek  National  Herald; 
Dr.  Tibor  Weber,  Hungarian  Journal, 
and  Wladislaw  Borzecki,  editor  of  the 
Polish  daily,  "Nowy  Swiat." 

Lewis  Accepts  for  Kramer 

Roger  Lewis,  national  director  of 
advertising,  publicity  and  exploitation 
for  United  Artists,  accepted  the  cer- 
tificate for  Kramer,  who  is  in  Aus- 
tralia. Leslie  Roberts,  treasurer  of 
Rank,  accepted  for  his  organization, 
and  Frank  Kassler  received  the  certifi- 
cate for  Kassler  Films. 


Raoul  Levy  Deal  with 
Columbia  Is  Signed 

Signing  of  the  contract  with  Raoul 
Levy  under  which  the  French  pro- 
ducer will  make  his  films  exclusively 
for  worldwide  Columbia  release  was 
announced  yesterday  by  Abe  Schnei- 
der, president  of  Columbia.  The  new 
program  will  get  underway  following 
the  completion  of  the  currently  film- 
ing Brigitte  Bardot  film,  "Babette 
Goes  to  War,"  which  concludes  a 
previous   multi-film  contract. 

The  new  arrangement  calls  for 
three  pictures  to  be  made  in  1959, 
one  of  which  will  be  "La  Verite" 
("Truth"),  which  has  been  written 
and  will  be  directed  by  Henri- 
Georges  Clouzot  and  will  star  Miss 
Bardot.  Clouzot  accompanied  Levy  to 
the  U.  S.  for  the  negotiations. 

Miss  Bardot  will  star  in  a  number 
of  the  Levy  productions  under  the 
new  arrangement. 


Frank  Lower y  Joins  UA 

ATLANTA,  March  30.  -  Frank 
Lowery,  formerly  sales  representative 
here  for  Columbia  Pictures,  has 
joined  United  Artists  in  the  same 
capacity. 


Samuel  D.  Berns,  manager  of  the 
Hollywood  bureau,  Quigley  Publish- 
ing Co.,  has  been  named  by  Nathan 
D.  Golden,  Variety  Clubs  International 
heart  chairman  to  serve  as  one  of  the 
seven  judges  in  naming  the  winning 
tent  for  the  Annual  Heart  Award. 
□ 

Fred  Kelly,  long  associated  with  the 
theatre,  films,  cafes  and  TV,  most  re- 
cently associate  producer  of  the  stage 
productions  at  the  Roxy  Theatre,  has 
resigned  that  position  to  accept  the 
post  of  executive  secretary  of  the 
Catholic  Actors  Guild,  succeeding  the 
late  George  Buck.  Kelly,  through  the 
years,  has  been  active  as  producer, 
director,  actor,  choreographer  and 
dancer. 

□ 

Peter  W.  Mahon,  exhibitor  of  Prince 
Albert,  Sask.,  has  been  chosen  Citizen 
of  the  Year  by  a  joint  committee  of 
the  Kinsmen's  Club  and  the  "Daily 
Herald." 

□ 

Nat  Dreyfus,  formerly  of  Howco 
Pictures,  New  Orleans,  has  joined  the 
sales  staff  of  Don  Kay  Enterprises  in 
that  city. 

□ 

Joe  Krenitz,  at  various  times  asso- 
ciated with  Universal  and  MGM  in 
the  Cleveland  distribution  field,  has 
been  named  manager  of  the  Gala 
Drive-in  Theatre,  Akron,  a  unit  of 
Selected  Theatres,  Cleveland. 

□ 

Larry  Stephens,  publicist  who  for 
the  past  six  months  has  handled  the 
Cinerama  account  in  the  Toronto  area, 
has  been  named  advertising-promotion 
manager  of  the  Canadian  Cinerama 
Corp. 

□ 

Walter  Burget,  who  built  die  Lin- 
coln Drive-in  Theatre,  Van  Wert,  O., 
in  1950,  later  leasing  it  to  Selected 
Theatres,  Cleveland,  has  again  re- 
sumed its  operation  in  association 
with  his  son,  Gail. 

□ 

Robert  Murphy  has  resigned  as 
manager  of  the  Lockwood  &  Gordon 
first-run  Palace  Theatre,  Soudi  Nor- 
walk,  Conn.,  to  return  to  the  sales 
promotion  field.  His  successor  has 
not  yet  been  named  by  L&G. 
□ 

Mary  Lou  Weaver,  secretary  to 
William  Twig,  Warner  Brothers 
branch  manager  in  Cleveland,  has 
been  named  Warner  Club  news  re- 
porter for  die  Cleveland  branch. 


THE  GEVAERT  CO. 
IF  AMERICA,  INC. 


Photographic      materials  of     extraordinary  quality  for  over  half  a  century 


Sales  Offices 
and  Warehouses 
at 


321  West  54th  Street 

New  York  19 
New  York 


6601  N.  Lincoln  Ave. 

Lincolnwood,  III. 
(Chicago) 


Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


1925  Blake  St. 

Denver  2 
Colorado 


A  Complete 
Line  of 
Professional 
Cine  Films 


4 


Motion  Picture  Daily 


Tuesday,  March  31,  1959 


Near  Riot  at  Monroe  Film  Opening 


PREMIERE  RHUB ARB-Some  1,500  howling  fans  bowled  over  policemen, 
splintered  barricades  and  took  undisputed  possession  of  Seventh  Avenue  be- 
tween 45th  and  46th  Streets  as  Marilyn  Monroe  attended  the  New  York  open- 
ing of  United  Artists'  "Some  Like  It  Hot"  at  the  newly-rebuilt  Loew's  State 
Theatre.  The  boiling  street  crowds  were  described  by  the  police  as  the  largest 
and  most  avid  ever  to  watch  a  premiere  of  a  film  in  New  York.  By  the  time 
Miss  Monroe  arrived,  50  additional  policemen  were  rushed  to  re-enforce  the 
50  already  on  the  scene  to  contain  the  throng. 


Records  Set 

(Continued  from  page  1) 
ending  Sunday,  the  spectacle  grossed 
a  "very  big"  '$49,000.  A  first  week's 
business  of  $70,000  is  in  prospect,  it 
was  reported. 

Attracting  large  crowds  to  the  mid- 
town  area  was  Allied  Artists'  "Al 
Capone"  at  the  Victoria  Theatre.  In  its 
first  five  days,  the  gangster  melodrama 
earned  $41,279,  termed  a  record.  At 
the  Paramount  Theatre,  New  Haven, 
"Capone"  grossed  a  "smash"  $6,831 
Thursday  through  Sunday,  and  is 
holding. 

Extra  Show  at  Music  Hall 

Radio  City  Music  Hall,  featuring 
MGM's  "Green  Mansions"  in  addition 
to  the  traditional  Easter  holiday  stage 
revue,  turned  in  a  Thursday  to  Sun- 
day gross  of  $114,500.  Because  of  the 
school  vacation  period  here,  the  Music 
Hall  has  scheduled  an  extra  show 
daily  all  this  week,  with  doors  open- 
ing at  7:30  A.M. 

Warner  Bros.'  "Rio  Bravo"  is  hold- 
ing forth  at  the  Roxy  Theatre,  along 
with  a  holiday  stage  revue,  and 
grossed  an  estimated  $41,000  for  the 
three  clays  ending  Sunday.  The  John 
Wayne  western,  playing  150  theatres 
throughout  the  nation,  grossed  $775,- 
110  for  that  one  day  alone,  termed  the 
biggest  such  figure  in  Warner  history. 

At  the  Paramount  Theatre  here, 
20th  Century-Fox's  "The  Sound  and 
the  Fury"  got  off  to  a  "very  good" 
start,  grossing  $32,000  for  the  three 
days  ending  Sunday.  Fox's  "The  Diary 
of  Anne  Frank,"  which  has  been  play- 
ing to  capacity  hard-ticket  houses  at 
the  RKO  Palace,  is  expected  to  gross 
$39,000  for  12  shows  ending  tonight. 

Disney  Has  3  First-Runs 

Walt  Disney  had  three  New  York 
first-runs  doing  well  this  past  holiday 
weekend.  At  the  Criterion,  "The 
Sleeping  Beauty,"  which  is  playing  an 
extended  run  engagement,  grossed 
$15,162  over  Friday,  Saturday  and 
Sunday,  with  $28,000  expected  for  the 
week  ending  Tuesday.  "Shaggy  Dog," 
in  a  dual  engagement,  grossed  $16,624 
at  the  Odeon  and  $10,500  at  the 
Trans-Lux  52nd  Street  during  the 
three-day  weekend. 

Several  "long-run"  attractions 
turned  in  attractive  grosses  here  over 
the  weekend.  On  Easter  Sunday  alone, 
"Gigi"  was  "stacking  them  in"  at  the 
sin  ill  Fast  Side1  Sutton  Theatre  to  the 
tune  of  $3,585.  The  long-run  "Sep- 
arate Tables"  grossed  $17,500  and 
$5,070  at  the  Astor  and  Normandie, 
respectively,  for  four  days  ending  Sun- 
day. In  its  20th  week  at  the  Paris 
Theatre,  "The  Horse's  Mouth"  gar- 
nered $11,935,  topping  receipts  of 
the  past  four  weeks. 

'Imitation  of  Life'  Strong 

Out  of  town,  Universal-Interna- 
tional's "Imitation  of  Life,"  which 
opens  here  at  the  Roxy  following  the 
current  engagement  of  "Rio  Bravo," 
was  topping  records  of  all  previous 
U-I  releases,  including  "The  Glen 
Miller  Story."  "Life"  had  three  im- 
portant openings  over  the  weekend, 
and  the  Saturday-Sunday  grosses 
wire    as    follows:    $12,500,  Loew's 


State,  Boston;  $7,500,  Joy  Theatre, 
New  Orleans;  $5,500,  Mayfair  Thea- 
tre, Baltimore. 

In  five  days  ending  Sunday,  "Life" 
grossed  $43,500  in  three  Miami  situ- 
utions,  the  Carib,  Miracle  and  Miami. 
In  Charlotte,  at  the  Manor  Theatre, 
the  Lana  Turner  starrer  earned  $5,200 
in  four  days.  The  picture  is  also 
turning  in  strong  holdover  figures: 
$40,000  in  six  days  of  the  second 
week  at  the  Roosevelt,  Chicago;  $16,- 
000  in  three  days  of  the  second  week, 
Hippodrome,  Cleveland;  $12,500  in 
three  days  of  the  second  week,  Golden 
Gate  Theatre,  San  Francisco;  and 
$11,500  in  three  days  of  the  second 
week.  Paramount  Theatre,  Los  An- 
geles. 

Business  Good  Nationally 

Also  in  scattered  engagements 
across  the  country,  "House  on 
Haunted  Hill"  was  running  ahead  of 
all  previous  Allied  Artists  releases  ex- 
cept "Friendly  Persuasion,"  although 
in  several  spots  the  horror  melodrama 
was  outgrossing  even  that  champion. 
Typical  grosses  reported  for  "House" 
were:  $10,700  in  five  days,  Orpheum, 
Minneapolis;  $5,500,  three  days,  Lin- 
coln, Trenton,  N.  J.;  $8,500,  three 
days,  State,  Jersey  City;  $7,400,  first 
week,  Rialto,  Louisville;  $10,200, 
first  week,  Orpheum,  Denver. 

Other  "House"  figures  include: 
$7,600,  first  week,  Paramount,  Des 
Moines;  $7,800,  first  week,  Orpheum, 
St.  Paul;  $8,800,  first  week,  Texas, 
San  Antonio.  A  number  of  the  thea- 
tres mentioned  are  holding  "House" 
for  extended  playing  time. 

'Gidget'  a  Good  Draw 

Columbia's  "Gidget"  was  reported 
to  be  "very  good"  in  its  first  dates 
around  the  country.  Typical  grosses 
reported  for  the  teen-age  romance 
were  the  following:  $4,100,  three  days, 
Palace  Theatre,  Tampa;  $5,400,  three 
days,  Broadway-Capital,  Detroit;  $3,- 
700,  four  clays,  Orpheum,  Tulsa; 
$5,000,  three  days,  Rialto,  Atlanta; 
$3,200,  four  days,  Riviera,  Knoxville; 
$9,200,  first  week,  Gopher,  Minnea- 


polis; $7,200,  five  days,  Plaza,  Kansas 
City. 

"Tempest,"  which  was  doing  well 
on  Broadway,  was  reported  to  be  do- 
ing business  equal  to  or  surpassing  an 
earlier  Paramount  release,  "The  Buc- 
caneer." At  the  Center  in  Buffalo,  the 
spectacle  turned  in  a  three-day  gross 
of  $11,344.  For  the  same  number  of 
days,  the  picture  grossed  $7,422  at 
the  Paramount,  Rochester;  $7,875  at 
the  Grand,  Cincinnati;  and  $9,972  at 
the  St.  Louis,  St.  Louis.  In  its  first 
five  days  at  the  Harber,  Oklahoma 
City,  "Tempest"  grossed  $7,168,  and 
in  four  days  at  the  Ohio,  Cleveland, 
grossed  $9,432. 

Sound  and  Fury'  Popular 

As  well  as  getting  off  to  a  good 
Broadway  start,  "The  Sound  and  the 
Fury"  was  turning  in  good  business 
out  of  town.  Figures  reported  for  the 
three-day  weekend  include:  $5,506, 
Paramount,  Des  Moines;  $5,173, 
Towne,  Baltimore;  $1.3,785,  Fox,  De- 
troit; and  $4,149,  Wisconsin,  Milwau- 
kee. The  drama  was  said  to  be  run- 
ning ahead  of  last  year's  "The  Long, 
Hot  Summer." 

Easter  Business  for  Interstate 
Terrific,'  Says  O'Donnell  Aide 

DALLAS,  March  30.  -  "We  had 
the  biggest  Easter  business  in  years," 
exclaimed  Raymond  Willie,  assistant 
to  Robert  J.  O'Donnell,  vice-president 
and  general  manager  of  the  Interstate 
Circuit. 

"It  definitely  surpassed  even  the 
past  two  years  which  were  good  by  big 
margin,"  he  added.  "We  had  to  turn 
away  crowds  at  the  downtown  houses. 
The  Palace,  with  'Rio  Bravo'  and  the 
Majestic,  with  'House  on  Haunted 
Hill'  were  jammed  while  in  the  Sub- 
urban 'Auntie  Mame'  packed  them 
in.  The  Village  and  the  Esquire  were 
crowded  throughout  the  Easter  vaca- 
tion from  Friday  through  Monday, 
with  school  children  standing  in  line 
for  every  showing.  All  in  all  it  was 
simply  terrific." 


Adams  Is  111 

{Continued  from  page  1) 
city,  who  was  vice-president  of  the 
organization. 

Asked  whether  he  would  resign  the 
national  Allied  presidency,  Adams  re- 
plied, "No  comment." 

However,  he  will  attend  the  Allied 
States  board  meeting  in  Washington, 
in  April,  and  will  disclose  his  inten- 
tions at  that  time.  One  report  was  that 
if  a  successor  has  been  found  by  then, 
he  will  step  down  from  the  Allied;  i 
presidency,  or  will  remain  only  long;  : 
enough  to  counsel  a  successor. 

Edward  Lider  of  New  England  Al-  1 
lied  is  national  vice-president,  and  in  i 
line  to  succeed  Adams.  The  latter  ist; 
serving  his  second  term  as  president, 
having  been  reelected  at  the  annual 
board  meeting  in  Pittsbiirgh  in  Febru- 
ary. It  is  known  that  he  accepted  the  ) 
second  term  reluctantly,  having  prom-  i 
ised  his  wife  before  leaving  for  the+i 
meeting  that  he  would  refuse  reelec-i  i 
tion.  Nevertheless,  he  was  prevailed- e 
upon  to  continue  in  the  office. 

Urged  to  Continue 

Much  the  same  circumstance  pre-i; 
vailed  at  the  I.T.O.  of  Ohio  annualij 
meeting  in  Cincinnati  last  December,  . 
where  he  asked  to  be  relieved  of  the 
presidency  for  reasons  of  health.  At3 
the  insistence  of  the  board  he  con-(I1 
sen  ted  to  serve  another  term  but. 
stipulated  that  he  would  not  accept  ^ 
another  office  thereafter. 

Adams  also  is  chairman  of  the  com^ , 
mittee  on  exhibitor  -  distributor  rela- 
tions  of  the  American  Congress  of  Ex- 
hibitors and  had  been  working  on^ 
arrangements  for  a  meeting  with  comL 
pany   presidents    to    discuss  mutual  n 
problems.  Meanwhile,  under  his  di-:,g 
rection,   efforts   are   being  made  to 
gather  specific  information  from  ex-,. 
hibitors   throughout  the  country  ol  : 
major  difficulties  which  might  be  re- 
solved with  distributor  cooperation.  ^ 

Because  of  the  "absolute  orders" 
of  his  physicians  to  curtail  his  ac-!({ 
tivities,  Adams  very  likely  will  have-, 
to  resign  the  ACE  post  as  well.  J|( 

He  was  taken  ill  several  weeks  ^glle£ 
and  was  hospitalized  briefly  and  or-jj] 
dered  to  rest.  Of  late,  he  has  been  , 
going  to  his  office  for  only  a  few  hours,  ^ 
daily. 

Hazard  Named  U.A.  0 
Seattle  Branch  Head  fa 

Robert  M.   Hazard  has  been  ap- 
pointed United  Artists  branch  man- l'' 
ager  in  Seattle,  it  was  announced  bl^ 
James  R.  Velde,  general  sales  man 
ager.  He  replaces  Arthur  J.  Sullivan 
deceased. 

Prior  to  his   appointment,  Hazarc  ^ 
had  been  UA  sales  manager  in  Seat 
tie.  He  joined  the  company  as  heac,  ^ 
booker  of  the  San  Francisco  branch  ir 
1951.  He  was  later  made  office  man- 
ager of  the  San  Francisco  branch,  ;  * 
post   he   held   from    1953-55.  Fron 
1955-57  he  served  as  a  salesman  witl  r 
UA's  Denver  branch  office.  In  195' 
he  returned  to  San   Francisco  as  i 
salesman  and  held  that  post  until  hi  „ 
appointment  as  sales  manager  in  Seat  , : 
tie  last  month. 


esday,  March  31,  1959 


Motion  Picture  Daily 


mtor,  Douglas  Pacts 
iken  to  Coast  Court 

From  THE  DAILY  Bureau 

LOS  ANGELES,  March  30.  -  B. 
raid  Cantor  has  filed  a  lawsuit  in 
perior  Court  here  against  actor  Kirk 
uglas,  and  his  wholly-owned  cor- 
rations,  Public  Relations  Corpora- 
ns,  Public  Relations  Consultants, 
and  Bryna  Productions,  Inc.  for 
iew  of  previous  agreements  en- 
|ed  into  by  Cantor  and  Douglas  and 
|ir  related  companies  and  for  de- 
Iratory  relief  against  Douglas  and 

companies. 
The  actions  instituted  by  Cantor  on 
half  of  himself  and  Cantor,  Fitz- 
rald  &  Co.,  Inc.  allege  that  Cantor 
d  Douglas  had  an  investment  part- 
rship  from  September,  1952,  to 
tober,  1958. 

They  further  allege  that  in  October, 
58,  Douglas  expressed  his  desire  to 
■minate  the  partnership,  which  re- 
nted in  negotiations  to  settle  dif- 
lences  and  disputes  arising  out  of 
rtnership. 

Informal  Settlement  Last  Year 

|n  November,  1958,  an  informal 
tlement  was  arrived  at  subse- 
bntly  formalized  at  Douglas'  insist- 

!be  which  led  to  a  series  of  agree- 
■nts  calling  for  sales  by  Douglas  to 

Jntor  of  securities  and  properties, 
rpose  of  agreements,  which  resulted 

'  payments  to  Douglas  and  his  com- 
nies,   was  to  release  Cantor  and 

'ntor  Fitzgerald  &   Co.,  from  all 

Jims  by  Douglas  against  them  aris- 

|f  out  of  partnership  affairs. 
In   February,   1959,   Douglas  de- 
inded  payments  in  excess  of  $190,- 

0  not  called  for  in  the  November, 
58  agreement.  Cantor  asserts  that 

■  agreement  settled  all  of  the  part- 
'rship  affairs  and  that  these  demands 

■  utterly  without  foundation.  Doug- 
F  demands,  Cantor  asserts,  have 
istroyed  the  purpose  and  value  of 
fe  agreement  and  have  caused  him 
pstantial  expense  and  annoyance. 
iCantor  is  asking  the  court  to  declare 
K  any  agreement  entered  into  be- 
fieen  him  and  Douglas  be  declared 
1 11  and  void  and  that  Douglas  and 

1  companies  be  made  to  return 
•93,000  paid  them  to  date. 


ornblow  and  Col.  Sign 

HOLLYWOOD,  March  30.-Arthur 
.jrnblow,  Jr.,  will  produce  four  fea- 
res  for  Columbia  Pictures  release 
er  the  next  four  years,  it  was  an- 
unced  today  by  Samuel  J.  Briskin, 
|:e-president.  The  deal  calls  for  one 
;m  a  year.  Hornblow  will  maintain 
i  office  in  New  York,  coming  to 
jllywood  only  when  necessary  for 
oduction  of  his  pictures.  The  new 
al  is  effective  April  6. 


7  to  Play  'Uncle9 

The  biggest  New  York  City  break 
the  history  of  Continental  Distri- 
-ing,  Inc.,  will  take  place  tomorrow 

len  Jacques  Tati's  "My  Uncle,"  an 

i  idemy  Award  nominee,  is  shown  at 

j   neighborhood  theatres. 


AB-PT  Disposed  of  26 
Theatres  During  1958 

AB-PT  disposed  of  26  more  theatres 
in  1958  in  keeping  with  its  policy  of 
divesting  marginal  properties,  Leonard 
Goldenson,  president,  reveals  in  his 
annual  report  to  company  stockhold- 
ers. 

At  the  end  of  the  year,  it  was  op- 
erating through  subsidiaries  511  thea- 
tres. "Further  dispositions  will  be 
made,  as  the  desired  purchasers  are 
found,  with  the  view  toward  retaining 
only  those  theatres  with  the  best  earn- 
ings potential,"  Goldenson  said.  "At 
the  same  time,  economies  are  being 
made  wherever  possible." 


AB-PT  Gross 


( Continued  from  page  1 ) 
gains  equal  to  19  cents  per  share.  No 
capital  gains  were  reported  in  1957. 

AB-PT's  theatre  operating  income 
last  year  was  $94,280,000,  including 
vending  profits,  compared  to  $95,280,- 
000  in  1957.  Goldenson  said  theatre 
operating  profits  held  about  equal  to 
the  previous  year's  level,  "primarily 
due  to  operating  economies  and  an 
extra  week's  business  in  the  1958  fis- 
cal year."  He  added  there  is  still  a 
"wide  appeal  for  top  quality  motion 
picture  entertainment.  Pictures  with 
strong  audience  attraction  continue  to 
show  substantial  box  office  grosses." 

TV  Income  Sets  Mark 

Operating  income  from  the  ABC 
television  division  spurted  to  a  record 
high  of  $136,967,000,  against  $109,- 
393,000  in  1957.  AB-PT's  merchandise 
sales  and  other  income,  including  Am- 
Par  Records  and  a  35  per  cent  interest 
in  Disneyland,  was  $13,574,000  last 
year  against  $11,204,000  in  1957. 

Goldenson  said  Am-Par  Records 
"had  a  very  successful  year  and  re- 
ported increases  in  income  and  earn- 
ings ovei  1957."  Disneyland  Park,  he 
said,  "reported  record  income  and  at- 
tendance." Electronic  companies  in 
which  AB-PT  has  interests  also  re- 
ported overall  increased  business  and 
better  operating  results.  "While  we 
have  not  realized  dividend  income 
from  these  investments,"  he  said,  "our 
equity  has  appreciated." 

Tells  of  Subsidiary  Expansion 

Both  Am-Par  and  ABC  Films,  the 
television  film  subsidiary,  "expanded 
their  operations  in  the  growing  inter- 
national market,"  Goldenson  said. 
"Thus  established,  and  gaining  experi- 
ence in  the  foreign  field,  we  are  also 
actively  looking  into  international 
television  which  holds  great  promise 
for  the  future.  A  minority  interest  is 
being  acquired  in  News  Limited,  an 
Australian  company,  principal  owner 
of  a  television  station  to  begin  opera- 
tion this  Fall,  and  with  interests  in 
the  newspaper,  magazine  publishing 
and  radio  broadcasting  fields.  This  en- 
try into  one  of  the  fast  growing  world 
television  markets  should  prove  mu- 
tually beneficial." 

Goldenson  reported  that  while  local 


Television  Today 


Cancer  Researcher  Will 
Appear  on  NBC  'Today' 

Dr.  Joseph  Burchenal,  leading  sci- 
entist in  cancer  research,  will  discuss 
the  latest  developments  in  the  fight 
against  that  disease  on  NBC-TV  Net- 
work's "Today"  program  this  morn- 
ing. He  will  appear  in  a  special  re- 
mote pickup  from  station  WDAF  in 
Kansas  City,  Mo.,  not  far  from  where 
the  American  Cancer  Society  is  hold- 
ing a  seven-day,  30-man  seminar  at 
Excelsior  Springs,  Mo. 

Will  Talk  on  Leukemia 

Dr.  Burchenal,  chairman  of  the 
division  of  chemotherapy  of  the  Sloan 
Kettering  Institute,  New  York,  and 
professor  of  medicine  at  Cornell  Med- 
ical School,  New  York,  will  speak 
( as  a  world-wide  authority  on  leu- 
kemia) about  the  newest  develop- 
ments in  his  field. 


RCA  Planning  Color 
Exhibit  in  Moscow 

Radio  Corporation  of  America  will 
stage  a  special  color  TV  demonstra- 
tion as  a  highlight  of  the  American 
National  Exhibition  in  Moscow.  The 
RCA  exhibit  will  feature  a  fully- 
equipped  color  television  studio 
which  will  originate  eight  hours  of 
live  and  filmed  programming  daily. 
The  programs  will  be  carried  by 
closed  circuit  to  sixteen  21 -inch  color 
TV  receivers  situated  throughout  the 
fair  grounds  in  Sokolniki  Park. 

Steinberg  Is  V-P, 
CBS  Information 

Charles  S.  Steinberg  has  been 
named  CBS  Television  Network  vice- 
president,  information  services,  it  was 
announced  by  Louis  G.  Cowan,  pres- 
ident of  the  network. 

Steinberg  joined  the  CBS  Television 
Network  as  director  of  information 
services  on  May  15,  1958.  Prior  to 
that,   he  was   director  of  Press  in- 


Transfilm  Purchased 
By  Buckeye  Corp. 

Special  to  THE  DAILY 
SPRINGFIELD,  O.,  March  30.  - 
The  board  of  directors  of  the  Buck- 
eye Corporation  (AMEX)  announced 
today  the  acquisition  of  Transfilm, 
Inc.,  of  New  York.  Transfilm,  which 
had  1958  sales  of  approximately 
$2,000,000,  is  a  producer  of  TV  com- 
mercials as  well  as  films  for  industry, 
government,  and  education  for  thea- 
tre and  TV  exhibition. 

Two  Issues  Involved 

Buckeye  is  acquiring  Transfilm  for 
52,632  shares  of  Buckeye's  common 
stock,  plus  36,250  shares  of  Buckeye's 
5  per  cent  preferred  Series  A. 

Transfilm  will  become  part  of 
Buckeye's  newly  formed  entertainment 
division,  which  was  announced  Febru- 
ary 2.  At  that  time,  Buckeye  acquired 
Pyramid  Productions,  Inc.,  New  York, 
a  producer  of  TV  series,  Flamingo 
Telefilm  Sales,  Inc.,  New  York,  a  TV 
distributor,  including  property  rights 
of  certain  feature  pictures  for  TV 
and  theatre  distribution  as  well  as  TV 
series.  In  addition  at  that  time  Buck- 
eye acquired  $1,000,000  of  property- 
rights  in  five  TV  series  from  Essex 
Universal  Corporation  of  New  York. 
The  latter  film  series  are  distributed 
by  Flamingo. 

Officials  to  Continue 

Although  a  part  of  Buckeye's  enter- 
tainment division,  the  corporate  op- 
eration of  Transfilm,  Inc.  will  remain 
unchanged.  William  Miesegaes,  pres- 
ident of  Transfilm,  Inc.,  and  other 
members  of  management  will  con- 
tinue in  their  present  capacities. 

formation  for  the  CBS  Radio  Net- 
work since  January  7,  1957.  Before 
joining  CBS  Radio  he  had  been  as- 
sociated with  Warner  Bros,  for  14 
years,  as  assistant  director  of  pub- 
licity, associate  director  of  publicity 
and  as  Eastern  publicity  director. 


radio  stations  did  well  in  1958,  "radio 
networks,  since  the  advent  of  televi- 
sion, have  encountered  increased  dif- 
ficulty in  operating  on  a  profitable 
basis. 

"We  are  keeping  the  ABC  Radio 
Network  loss  to  a  minimum  by 
streamlining  the  operation  and  yet 
providing  the  public,  our  affiliates  and 
advertisers  with  a  well  balanced  pro- 
gramming structure." 

Financial  Position  Very  Strong' 

"Our  financial  position,"  Goldenson 
said,  "continues  to  be  very  strong  and 
effectively  serves  our  present  needs 
and  those  in  the  foreseeable  future, 
particularly  the  capital  requirements 
needed  for  the  expansion  in  program- 
ming and  in  physical  facilities  for 
television." 

The  ABC  Television  Network,  he 
said,  "reported  the  largest  increase  in 
audience  and  the  largest  percentage 


increase  in  gross  time  billings  of  all 
three  networks." 

Current  assets  amounted  to  $65,- 
682,265,  and  current  liabilities,  $18,- 
557,475.  Working  capital  in  1958  in- 
creased from  $45,848,000  to  $47,- 
125,000.  Net  worth  of  the  companv 
rose  from  $83,718,000  equal  to  $18.62 
per  share  in  1957,  to  $85,146,000. 
equal  to  $18.97  per  share,  for  last 
year. 

AB-PT  Sells  Land 

American  Broadcasting-Paramount 
Theatres  has  sold  118  acres  of  un- 
improved land  near  Poughkeepsie. 
N.  Y.,  on  Route  9,  which  it  had  orig- 
inally purchased  for  a  drive-in  thea- 
tre. Plans  were  changed  because  of 
zoning  difficulties.  The  propertv  was 
purchased  by  Egan  and  Bliss,  attor- 
neys, through  John  J.  Revnolds.  Inc., 
broker. 


COLUMBIA'S  LAYING  ITS  CARDS  ON  THE  TABL 

...half  a  million  of  feml 


'IT... 

HAPPENED . . 

ro... 

JANE", 

Columbia 
lias 
a  big 

and  happy 
entertainment 
that  should 
happen  to 
everybody. 


Because 

it  is  a  picture 

of  such 

special 

warmth,  and 

humor,  and 

family  appeal— 

we  want 

a  lot  of 

moviegoers 

to  see  it 

before  its 

general 

release. 


JACK 
LEMMON 


We 
know 

from  preview 
cards  already 
examined  that 
we're  going 
to  have 
500,000 
personal 
"press  agents" 
on  this 

attraction,  selling 
it  to  the  rest 
of  the  country  (and 
we  mean  all  the  rest!) 


ACCORDINGLY, 
COLUMBIA  PICTUR 
NOW  ANNOUNCES 
ITS  UNPRECEDENTI 
COAST-TO -COAST 
PREVIEW  PROGRAM 


OF  THE 

MOTION  PICTURE 
SURE  TO  WIN 
HALF-A-MILLION 
FRIENDS  WHO  WILI 
INFLUENCE  MANY 
MILLIONS  OF 
PEOPLE. 

Check  your  local 
Columbia  Exchange 
for  details! 

and  SAM 

the  Lobster 


HAPPENED 


TO 


.JANE" 


IN  EASTMJ 

STEVE  FORREST- normaTkatkov  - max  wilk  S*  norm  an  katkov  •  richard  quine  •  mart  iFmTlcher  •  an  arwin  production  COLOf 

g^^w  BILL  CULLEN-DAVE  GARROWAY- STEVE  McCORMICK  *  JAYNE  MEADOWS -GARRY  MOORE -HENRY  MORGAN -BOB  PAIGE -BETSY  PALMEF