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I 


Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 
www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


I 


VOL.  86,  NO.  1 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  JULY  1,  1959 


TEN  CENTS 


<^  Legion  Outburst 

1  

Warner  Retorts 
To  Communist 
Implications 


Objects  to  All-inclusive 
ISature  of  Statements 

By  SAMUEL  D.  BERNS 

HOLLY\VOOD,  June  30-Jack  L. 
Warner,  president  of  Warner  Bros., 
today  hit  back  at  Los  Angeles  dis- 
trict American  Legion  Posts  which, 
in  a  convention  resolution  last  week 
termed  the  production  community  a 
refuge  for  Communists  because  the 
Academy  of  Motion  Picture  Arts  and 
Sciences  had  rescinded  its  ban  on 
permitting  known  Communists  to  re- 
ceive  "Oscars." 

In  addition  to  repl}dng  to  the 
{Continued  on  page  2) 


Robert  Perkins  Retires; 
Was  W.B.  Legal  Head 

The  retirement  of  Robert  \Y.  Perk- 
ins as  vice-president,   secretary  and 
general  counsel  of  Warner  Bros.  Pic- 
tures, Inc.,  was 
announced  yes- 
terday by  Jack 
L.  Warner, 
president.  Perk- 
ins   will  con- 
tinue as  a  mem- 
ber of  the  board 
and  as  a  con- 
sultant   to  the 
company. 

The  Los  An- 
geles law  firm 
of  Freston  and 
Files  will  be- 
come general 

counsel  for  Warner  Bros.,  with  Her- 
{ Continued  on  page  2) 


Robert  Perkins 


See  8,000  Playdates 
For  Title  Fight  Film 

Tremendous  exhibitor  demand  for 
j  the  Patterson-Johansson  heavyweight 
championship  fight  film  points  to  a 
record  booking  of  8,000  playdates, 
according  to  Wilfiam  J.  Heineman, 
United  Artists  Ndce-president  in 
(.Continued  on  page  9) 


U.A.^  Sold  on  ^Solomon  and  Sheba/  ^7  Million  Deal 
Spending  $1  Million  to  Sell  World 


ir 


A  starting  budget  of  more  than  $1,000,000  will  launch  United  Artists' 
global  promotion  campaign  for  Edward  Small's  $6,000,000  production  "Solo- 
mon and  Sheba,"  starring  Yul  Brynner  and  Gina  Lollobrigida. 

Plans  for  the  promotion,  involving   

a  special  "Solomon  and  Sheba"  unit, 
were  rexealed  at  a  luncheon  press 


conference  at  the  Plaza  Hotel  here 
yesterday  by  King  Vidor,  director  of 
the  UA  release;  William  J.  Heine- 
man,  vice  president  in  charge  of  dis- 
tribution; Arnold  M.  Picker,  vice 
president  in  charge  of  foreign  dis- 
tribution; and  Roger  H.  Lewis,  na- 
tional director  of  advertising,  pub- 
licity and  exploitation. 

"Our  campaign  for  'Solomon  and 
Sheba'  is  the  most  extensive,  thorough- 
going, pre-selling  eflFort  that  we've 
ever  undertaken,"  Lewis  said.  "In 
terms  of  money,  man-power  and  activ- 
(Continued  on  page  4) 


Two  Wall  St,  Groups 
Invest  in  Ziv  TV 

The  management  of  Ziv  Television 
Programs,  Inc.,  yesterday  announced 
that  two  Wall  Street  organizations 
"are  making  an  investment"  in  the 
company.  No  information  was  avail- 
able, however,  as  to  how  much  money 
( Continued  on  page  4 ) 


4pprove  'Denim'  Theme 
As  Fare  for  Screen 

More  tlian  150  representatives  of 
civic,  social  and  welfare  organiza- 
tions were  in  unanimous  agreement 
yesterday  that  teenage  pregnancy 
and  abortion,  as  depicted  in  20th 
Century-Fox's  "Blue  Denim,"  are 
(Continued  on  page  9) 


Russian  Film 
Shown  at  li/layfair 

By  RICHARD  GERTNER 

Some  panoramic  views  of  Russia, 
its  people,  cities,  and  countryside, 
are  contained  in  "Great  Is  My  Coun- 
try," the  Soviet  film  which  had  its 
first  public  American  showing  at  the 
( Continued  on  page  4 ) 

Fox  forms  International 
Television  Subsidiary 

Twentieth  Century-Fox  TV  Inter- 
national Corporation  has  been  organ- 
ized as  a  new  subsidiary  of  the 
parent  organi- 
zation it  was 
announced  yes- 
terday by  Spy- 
ros  P.  Skouras, 
president  o  f 
20th  Century- 
Fox,  and  Mur- 
ray Silverstone, 
head  of  the  In- 
ternational and 
Inter  -  Amer- 
i  c  a  organiza- 
tions. Alan  Sil- 
Alan  Silverbach      verbach    h  a  s 

been  appoint- 
ed managing  director  of  the  new  in- 
ternational TV  operation. 

The  program  represents   a  major 
(Continued  on  page  4) 


REVIEW: 


Anatomy  of  a  Murdet 


Carlyle  Prod. — Columbia 


All  the  fascixation  and  suspense  of  a  sensational  murder  case  and 
its  trial  in  court  that  Robert  Traver  put  into  his  best-selling  novel 
"Anatomy  of  a  Murder"  has  been  captured  bv  producer-director  Otto 
Preminger  in  his  film.  As  a  matter  of  fact,  this  is  one  sure  instance  in 
which  the  picture  is  better  and  more  entertaining  in  manv  respects  than 
the  book.  .  •  :  ■ 

The  chief  reason  for  the  superiorit}'  of  the  film  is  eas}-  to  spot:  It  Hes 
(Continued  on  page  9) 


Carter  May 
Buy  Republic 
Control  Today 

Deal  Includes  All  Yates^ 
And  Associates^  Holdings 


Indications  late  yesterday  were 
that  the  long-discussed  deal  for  the 
purchase  by  Victor  Carter,  Los  An- 
g  e  1  e  s  invest- 
ment broker  of 
Herbert  J. 
Yates'  working 
control  of  Re- 
public Pictures, 
will  be  closed 
this  morning. 

The  deal  in- 
volves acquisi- 
tion by  Carter 
of  a  p  p  r  o  X  i- 
mately  400,- 
000  shares  of 
Republic  com- 
mon,    an  rm- 

specified  number  of  shares  of  pre- 
ferred and  a  substantial  face  amount 
of  debentures  for  a  total  of  about 
(Continued  on  page  9) 


Herbert  Yates 


Two  Days  of  ACE-MPAA 
Meets  End  in  Silence 

Two  days  of  informal  conferences 
between  American  Congress  of  Ex- 
hibitors representatives  and  Eric 
Johnston,  president  of  the  Motion 
Picture  Association  of  America,  were 
terminated  here  yesterday  without 
any  disclosure  to  the  trade  of  progress 
(Continued  on  page  9) 


African  Production  Firm 
Purchased  by  20th-Fox 

In  a  dispatch  from  Johannesburg, 
South  Africa,  the  N.  Y.  Herald  Tribune 
through  Associated  Press  reports  the 
purchase  by  20th  Century-Fox  of 
African  Film  Productions,  for  $2,8005- 
000.  The  company  under  Fox  owner- 
ship will  operate  imder  the  name  of 
South  African  Screen  Productions. 


Motion  Picture  Daily 


Wednesday,  July  1,  1959 


PEHSDMAL 
MEIVTIDIV 


LEO  JAFFE,  Columbia  Pictures 
vice-president  and  treasurer,  has 
arrived  in  Hollywood  from  New 
York. 

• 

Samuel  Goldwyn  and  Mrs. 
GoLDWYN  returned  to  New  York  last 
night  from  Boston. 

Leo  Wildeb,  of  the  Warner  Broth- 
ers publicity  department,  has  entered 
Mount  Sinai  Hospital  here. 

Bruce  Eells,  executive  vice-presi- 
dent of  United  Artists  Television,  has 
returned  to  New  York  from  the 
Coast. 

• 

Bn.L  GiBBS  director  of  the  indus- 
trial and  commercial  films  division 
of  M-G-M-TV,  will  return  to  New 
York  today  from  the  Coast. 

Commiffee  Afamed  for 
Coasf  Film-TV  Museum 

From  THE  DAILY  Bureau 

HOLLYWOOD,  June  30.  -  The 
Los  Angeles  County  board  of  super- 
visors today  appointed  11  members  to 
the  newly-created  Los  Angeles  Coun- 
ty Hollywood  Motion  Picture  and 
Television  Museum  Commission. 

The  following  were  named  mem- 
bers of  the  commission:  Sol  Lesser, 
E.  L.  De  Patie,  Warner  Brothers  vice- 
president;  screen  writer  Valentine 
Davies;  E.  E.  England,  Hollywood 
Chamber  of  Commerce;  George  Fla- 
herty, representing  Hollywood  La- 
bor unions;  John  Dales,  Screen  Ac- 
tors Guild  executive  secretary;  Jack 
Wrather,  television  executive;  Harry 
Ackerman,  television  executive;  Sam- 
uel G.  Engel,  Screen  Producers  Guild 
representative;  Mervyn  LeRoy,  rep- 
resenting the  Screen  Directors  Guild; 
and  Curtis  Kenyon,  Writers  Guild  of 
America  representative. 


Warner  Replies  'North' World  Premiere  Robt.  Perkins 


{Continued  from  page  1) 
Legion,  Warner  by  implication  critic- 
ized the  Academy  also  for  "delegat- 
ing (by  its  action)  to  producers  alone 
the  responsibility  for  engaging,  honor- 
ing and  encouraging  known  Com- 
munists." 

Warner's  statement  in  full  follows: 

"I  am  sorry  to  see,"  he  said,  "that 
the  American  Legion's  resolution  re- 
garding the  employment  of  known 
Communists  in  motion  pictures  has 
been  interpreted  as  having  reference 
to  an  entire  industry  encompassing 
all  producers  of  motion  pictures  and 
the  people  who  make  them. 

"The  facts  are  strongly  to  the  con- 
trary. We  at  Warner  Bros,  have  al- 
ways avoided  association  with  persons 
of  known  questionable  loyalties. 

"The  action  of  the  Motion  Picture 
Academy  of  Arts  and  Sciences  in  re- 
pealing its  anti-Communist  credit  by- 
law is  not  valid  when  its  reason  for 
so  doing  delegates  to  motion  picture 
producers  alone  the  responsibility  for 
engaging,  honoring  and  encouraging 
known  Communists.  It  is  not  alone 
the  responsibility  of  motion  picture 
producers  to  guard  against  subversive 
infiltration.  This  is  a  manifest  obliga- 
tion of  every  organization  in  the 
United  States  of  America. 

Industry  Loyalty  Stressed 

"The  loyalties  of  the  motion  pic- 
ture industry  have  been  made  evi- 
dent on  countless  thousands  of  oc- 
casions when  the  industry  has  served 
the  nation  and  the  free  world.  It  is 
unfortunate  that  reflection  has  been 
cast  on  the  entire  industry  and  all  its 
personnel." 

Yesterday,  B.  B.  Kahane,  newly 
elected  Academy  president,  charged 
that  the  Legion  had  failed  to  investi- 
gate the  background  of  the  Academy's 
action  in  rescinding  the  Communist 
awards  ban  before  adopting  and  pub- 
licizing its  resolution  condemning  the 
Academy. 

Calls  By-Law  'Impractical' 

"The  by-law  in  question,"  he  said, 
"was  deemed  impractical  due  to-  con- 
trol of  talent  for  films  being  the  sole 
responsibility  of  the  producer,  and  the 
Academy's  function  is  to  confer  hon- 
ors only  on  achievements  as  present- 
ed." 

It  is  felt  that  Warner  then  took 
umbrage  at  this  Academy  statement's 
all-inclusive  nature. 


Highroad  Productions 
Opens  Quarters  Here 

Following  an  eight-month  survey 
of  the  European  scene  which  in- 
volved virtually  every  important  capi- 
tal of  the  Continent,  Irving  Rubine, 
vice-president  of  Highroad  Produc- 
tions, who  has  been  based  in  London, 
will  open  world-wide  headquarters 
here  today. 


In  Chicago  Tonight 

Special  to  THE  DAILY 
CHICAGO,  June  30-The  eyes  of 
this  city  will  be  turned  to  the  United 
Artists  Theatre  tomorrow  night  for 
the  world  premiere  of  Metro-Gold- 
wyn-Mayer's  "North  By  Northwest." 
Alfred  Hitchcock  and  Eva  Marie 
Saint  will  be  the  stars  of  the  even- 
ing as  Chicago's  famed  State  Street 
will  be  blocked  off  for  the  premiere 
activities.  Thousands  will  gather 
around  the  theatre  to  see  the  celeb- 
rities and  hear  them  interviewed  by 
Norm  Barry  of  WMAQ  (NBC). 

The  ceremonies  will  be  carried  on 
the  air  and  piped  to  the  crowds  on 
the  street. 


Producer,  Two  Stars 
Exploit  'Big  Circus' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  June  30.-The  pro- 
ducer and  two  of  the  stars  of  Irwin 
Allen's  "The  Big  Circus"  leave  here 
to  exploit  the  picture  in  seven  cities, 
as  it  has  its  first  theatre  openings 
throughout  the  country.  Producer 
Allen  flies  to  Denver  for  the  opening 
there  tomorrow,  then  hops  to  the 
Indiana  premiere  in  Peru,  former 
winter  quarters  of  both  the  Col  Bros, 
and  the  Walter  L.  Main  circuses,  the 
following  day. 

Rhonda  Fleming  planes  out  for  to- 
morrow's world  premiere  celebration 
in  Baraboo,  Wis.,  where  the  Ringling 
Bros,  circus  originated.  The  premiere 
will  highlight  a  celebration  marking 
the  opening  of  the  Circus  World 
Museum  there.  En  route,  the  actress 
stops  in  Chicago  for  press  interviews 
and  TV  appearances,  and  after  the 
premiere  she  will  attend  a  reception 
in  her  honor  in  Madison,  capital  of 
Wisconsin,  and  spend  a  day  promoting 
the  picture  in  Milwaukee. 

Victor  Mature  boards  the  Santa  Fe 
Super  Chief  for  New  York  City,  where 
he  will  meet  the  press  prior  to  his 
departure  for  Europe  on  the  liner 
Liberte.  "The  Big  Circus"  will  open 
at  the  Roxy  late  next  month. 


Films  Claims  Against 
Japanese  $2,000,000 

From  THE  DAILY  Bureau 

WASHINGTON,  June  30.-Seven 
film  companies  urged  Congress 
to  repay  them  for  rental  income  real- 
ized by  the  Japanese  government  on 
their  films  seized  in  the  Philippines 
during  World  War  II. 

Attorney  Harold  Leventhal  told  a 
House  Commerce  Subcommittee  the 
claims  amounted  to  about  $2,000,000. 
He  said  this  was  a  downward  adjust- 
ment of  the  original  claims  filed  by 
Columbia,  Loew's,  Paramount,  RKO, 
20th  Century-Fox,  United  Artists  and 
Universal. 


( Continued  from  page  1 ) 
bert  Freston,  the  senior  partner,  hav- 
ing been  elected  secretary  of  the 
corporation.  Freston  and  Files  has 
served  as  West  Coast  counsel  for 
Warner  Bros,  and  its  predecessor 
since  1923. 

In  his  announcement,  Warner  said: 
"It  is  with  the  utmost  regret  that 
I  have  accepted  Bob  Perkins'  wish  to 
retire  from  the  posts  he  has  filled  so 
ably  for  so  many  years.  For  more 
than  three  decades,  he  has  played 
an  active  role  in  the  affairs  of  our 
company  and  our  industry  and,  as  an 
attorney  and  executive,  he  has 
earned  a  distinguished  and  distinctive 
place. 

"I  am  pleased,  however,  that  Bob's 
most  valued  advice  and  counsel  will 
continue  to  be  available  to  us  and 
that  we  will  be  able  to  benefit  in 
the  future,  as  in  the  past,  from  his 
wisdom  and  experience." 

Honored  by  MPA 

Perkins  was  honored  by  the  Motion 
Picture  Association  and  film  company 
attorneys  at  a  dinner  at  the  Harvard 
Club  here  last  night. 

Perkins  became  secretary,  general 
counsel  and  a  director  of  Warner 
Bros,  in  1^36.  He  has  been  a  vice- 
president  of  the  company  since  1945. 
He  was  engaged  in  private  law  prac- 
tice before  joining  First  National  as 
general  counsel  and  secretary  in  1925. 
He  will  continue  to  maintain  an  ofiBce 
at  Warner  Bros.  here. 


.ir...m   COMET  4! 

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fNgi...  MONARCH 

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frequency:  NIGHTLY 

(leaves  New  York  at  9  p.m.) 

destinotion:  LONDON! 


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Motion  Picture  Daily 


Big  U.  A.  Drive  for  'Solomon' 


( Continued 

ity  we  are  going  all-out  to  develop 
and  exploit  the  film's  enormous  box- 
office  potential. 

"This  is  the  first  time  in  our  his- 
try,"  he  said,  "that  we  have  ever  used 
a  special  unit  to  promote  one  of  our 
films." 

Vidor  said  "Solomon  and  Sheba" 
is  the  most  exciting  vehicle  of  mass 
entertainment  that  he  has  ever  been 
associated  with.  Emphasizing  its 
built-in  production  and  promotion 
values,  he  cited  the  international 
popularity  of  its  stars,  the  universal 
appeal  of  the  Biblical  tale  on  which 
it  is  based;  and  the  action  and  stature 
of  the  production  filmed  in  Techni- 
rama  and  Technicolor  on  location  in 
Spain. 

Heineman  said  distribution  patterns 
are  being  formulated  to  insure  maxi- 
mum selling  impact.  The  nation's  ex- 
hibitors, he  said,  can  anticipate  the 
very  highest  boxoffice  results  com- 
parable to  the  biggest  grossing  pic- 
tures. 

Heineman,  Lewis  to  London 

Heineman  said  he  and  Lewis  will 
go  to  London  in  about  two  weeks 
to  see  a  rough  cut  of  the  picture, 
after  which  distribution  plans  for  it 
will  be  set. 

"I  know  exhibitors  want  this  pic- 
ture as  quickly  as  possible,"  Heine- 
man  said.  "We  could  sell  it  by  tele- 
phone. But  we  will  have  to  decide 
whether  it  would  be  better  to  play 
it  slowly  at  first.  We'll  know  after 
we've  seen  it." 

Picker,  who  saw  "rushes"  and 
other  footage  from  the  production  in 
London  several  weeks  ago,  enthused 
over  it,  saying  it  "out-DeMilles  De- 
Mille."  The  usually  restrained  foreign 
sales  head  called  it  "the  most  im- 
portant picture  our  company  has  ever 
handled."  He  said  sales  and  promo- 
tion campaigns  were  being  developed 
in  the  company's  overseas  exchange 
areas  as  part  of  an  overall  plan  to 
reach  and  penetrate  the  broadest 
possible  international  market. 

Lewis  disclosed  that  the  "Solomon 
and  Sheba"  special  unit  headed  by 
Jonas  Arnold  and  Lois  Weber  under 


from  page  1 ) 

the  supervision  of  Fred  Goldberg, 
Lewis'  executive  assistant,  is  already 
at  work  developing  and  coordinating 
specially  prepared  materials  and 
promotions  aimed  at  specific  audience 
segments.  Miss  Weber  and  Arnold 
are  preparing  the  all-media  promotion 
at  national  headquarters  in  New 
York,  with  Jack  Goldstein  campaign 
coordinator  for  the  East  and  Teete 
Carl  campaign  coordinator  for  the 
West. 

In  addition,  Lewis  revealed,  the 
unit  will  be  supplemented  by  various 
promotion  experts  in  the  fields  of 
religion,  art,  education,  literature, 
church,  civic  and  community  organi- 
zations to  generate  the  widest  pos- 
sible audience  interest  in  the  film  in 
advance  of  its  national  release  date 
in  December.  All  told,  some  25  ex- 
ploitation specialists  will  be  used  in 
specialized  areas  of  promotion,  in  ad- 
dition to  the  company's  field  force 
now  operating  at  peak  level. 

Symen  Shimin  has  been  commis- 
sioned to  do  a  40  X  11-foot  mural 
which  will  be  a  key  item  in  the 
publicity  campaign  planned  for  the 
film. 

50  Key  Cities  Dated 

In  the  next  five  months  local  level 
campaigns  embracing  all  media  will 
be  developed  in  three  separate  stages 
in  some  50  key  cities  in  the  U.  S.  and 
Canada.  The  overall  campaign  is 
designed  to  penetrate  every  audience 
potential  of  the  world  market,  Lewis 
said. 

Heavy  cooperative  advertising,  a 
major  trade  press  ad  campaign,  off- 
the-amusement  page  advertising,  heavy 
radio  and  television  penetration,  na- 
tional magazine,  Sunday  supplement, 
special  tv  featurettes  and  newsreel 
clips  and  numerous  other  advertising 
promotion  activities  are  included  in 
the  campaign. 

The  press  interview  was  followed 
by  a  feast  fit  for  a  Solomon— or  Sheba 
—in  the  Baroque  Room  of  the  Plaza, 
during  which  Vidor  presented  the 
trade  press  representatives  with  en- 
graced  Tiffany  medallions. 


4 


Soviet  Film 


( Continued  from  page  1 ) 
Mayfair  Theatre  here  last  night  where 
it  began  a  limited  engagement. 

The  film  is  being  presented  in  the 
U.S.  by  the  Ministry  of  Culture  of 
the  U.S.S.R.  in  conjunction  with  the 
Soviet  Exhibition  of  Science,  Tech- 
nology and  Culture  now  at  the  New 
York  Coliseum  as  a  part  of  the  cul- 
tural exchange  program  between  the 
two  countries.  The  American  Trade 
Fair  and  a  showing  of  Circarama,  the 
Walt  Disney  wide-screen  process, 
will  take  place  in  Moscow  later  this 
summer. 

Novelty  Appeal  Present 

For  Americans  "Great  Is  My  Coun- 
try" has  some  obvious  novelty  appeal 
in  providing  a  look  at  life  in  modern- 
day  Russia.  It  takes  the  spectator  on 
a  tour  of  Moscow  with  its  modern 
buildings  and  wide  streets;  to  ancient 
Leningrad;  and  to  the  Ukraine  with 
its  many  towns  housing  the  miners  of 
the  Donets  coalfields.  There  are  also 
glimpses  of  Siberia,  that  fabled  land 
of  exile,  which  is  shown  today  as 
transformed  from  wasteland  into  large 
agricultural  projects. 

There  is  further  provided  a  fas- 
cinating look  at  the  Baku  oil-produc- 
ing fields  around  the  capital  of  the 
Azerbaijan  Republic  on  the  Caspian 
Sea.  Shown  is  one  entire  oil  town 
built  on  steel  piles  in  the  middle  of 
the  vast  expanse  of  water  60  miles 
from  shore! 

Of  Travelogue  Nature 

In  spite  of  these  attractions,  how- 
ever, "Great  Is  My  Country"  is  ul- 
timately a  somewhat  flat  and  disap- 
pointing travelogue.  The  material  was 
put  together  in  haphazard  fashion 
without  any  general  pattern  or  de- 
sign, and  the  commentary  accom- 
panying it  is  deadly.  It  consists  of 
questions  and  answers  about  what  is 
shown,  with  a  woman  commentator 
making  queries  in  naive,  wide-eyed 
wonder  and  a  male  guide  supplying 
the  answers  in  true  Chamber-of- 
Commerce  style. 

And  the  climax  of  the  film  is  really 
an  anti-climax,  consisting  of  a  hodge- 
podge of  scenes  from  the  sixth  world 
youth  and  student  festival  held  in 
Moscow  back  in  1957.  An  impression 
of  sound  and  fury— and  little  else- 
emerges  from  these  episodes. 

Duplicates  Cinerama 

While  some  of  the  subject  matter 
of  "Great  Is  My  Country"  has  novel- 
ty value,  as  noted,  there  is  nothing 
new  for  Americans  in  the  screen  tech- 
nique employed.  The  Soviet  process 
Kinopanorama  (changed  at  the  last 
minute  here  from  Cinepanorama)  is 
a  straight  copy  of  the  American  Cin- 
erama, introduced  back  here  in  1952. 
Three  cameras  and  three  projectors 
are  employed  in  the  Russian  process 
also  with  sound  recorded  on  nine 
tracks.  The  color,  called  Sovcolor,  is 
good. 

As  shown  at  the  Mayfair  Kino- 
panorama looks  like  Cinerama  in  its 
earlier  and  rougher  stages;  the  Rus- 
sians have  not  perfected  the  process 
to  any  noticeable  degree.  Ori  numer- 


ous occasions  they  emulate  the  famed 
Cinerama  roller-coaster  ride  tech- 
nique, photographing  scenery  from  a 
boat,  train,  or  car  at  a  fast  and  dizzy- 
ing speed. 

The  film  is  being  projected  at  the 
Mayfair  with  American  Cinemiracle 
equipment,  a  portable  unit  having 
been  installed  in  the  rear  of  the  or- 
chestra. Projection  is  head-on  from 
a  single  booth  to  a  screen  60  feet 
wide  and  25  feet  high  with  a  curva- 
ture of  43  degrees.  Sound  is  repro- 
duced in  three  speakers  behind  the 
screen  and  three  each  on  either  side 
of  the  main  auditorium. 

A  Sovexportfilm  release,  "Great  Is 
My  Country"  was  made  at  the  Mos- 
cow Popular  Science  Film  Studio.  R. 
Karmen  was  director  and  producer 
and  Z.  Feldman  co-director.  The 
running  time  is  90  minutes,  with  a 
15-minute  intermission  being  em- 
ployed at  the  Mayfair. 


Two  Wall  St.  Groups 

{Continued  from  page  1) 
was  involved  or  whether  the  deal  put 
the  control  of  the  company  in  the 
hands  of  F.  Eberstadt  and  Co.  and 
Lazard  Freres  and  Co.,  the  investors. 

F.  W.  Ziv,  chairman  of  the  board, 
and  John  L.  Sinn,  president,  reported 
jointly  that  the  Eberstadt-Lazard  in- 
vestment will  not  affect  the  executive 
slate  of  the  TV  programmer,  nor  will 
it  bring  about  any  changes  in  opera- 
tions. 


Mrs.  Rebecca  Schwaber 

BALTIMORE,  June  30.-Funeral 
services  have  been  held  here  for  Mrs. 
Rebecca  Schwaber,  94,  mother  of 
Milton  Schwaber,  head  of  Schwaber 
Theatres.  Two  other  sons  and  two 
daughters  survive,  also  17  grandchil- 
dren and  34  great-grandchildren. 


Wednesday,  July  1,  1959 

Gala  Premiere  Tonight 
For  'Murder'  in  Detroit 

Special  to  THE  DAILY 

DETROIT,  June  30.-Otto  Premin- 
ger's  "Anatomy  of  a  Murder,"  chosen 
as  Michigan's  "Product  of  the  Year," 
will  have  its  world  premiere  here  to- 
morrow night  following  two  days  of 
celebration  and  two  months  of 
promotional  activities.  Attending  the 
gala  opening  at  the  United  Artists 
Theatre  will  be  motion  picture  celeb- 
rities, civic  officials,  top  industry  rep- 
resentatives, a  full  press  corps,  and 
prominent  Michigan  citizens. 

Highlight  of  the  pre-premiere  ac- 
tivities will  be  a  parade  from  the  De- 
troit City-County  Building  to  the 
United  Artists  Theatre  in  honor  of 
the  film.  The  parade,  which  will  be 
staged  in  cooperation  with  the  "In- 
ternational Freedom  Festival,"  marks 
the  first  time  the  famed  Royal  Cana- 
dian Mounted  Police  are  participating 
in  a  motion  picture  premiere.  All  of 
the  visiting  celebrities  will  be  in  the 
line  of  march. 

Press  Conference  Held 

Preminger,  now  here  for  the  event, 
spoke  at  a  press  conference  today, 
comparing  the  value  of  the  screen 
and  newspapers  as  informational  me- 
dia, pointing  to  the  value  of  each  as 
an  instrument  for  bringing  the  truth 
to  the  public. 

Host  at  the  luncheon  was  Arnold 
Hirsch,  of  the  Detroit  Times. 

Fox  Subsidiary 

( Continued  from  page  1 ) 
policy  change,  it  was  said.  While  here- 
tofore the  activities  of  Twentieth 
Century-Fox  centered  chiefly  around 
its  studio  produced  films,  the  new 
foreign  TV  set-up  will  offer  its  com- 
plete services  as  agents  to  independ- 
ent producers  of  quality  programs, 
in  addition  to  distributing  the  TV 
material  produced  by  the  company. 
Furthermore,  the  company  will  dis- 
tribute TV  series  produced  abroad 
and  will  be  actively  engaged  in  for- 
eign co-production  and  TV  invest- 
ments as  part  of  its  diversified  pro- 
gram. 

All  Facilities  Available 

Although  the  TV  company  will  op- 
erate as  a  separate  unit.  Twentieth 
Century-Fox  will  put  all  facilities  of 
its  organization  throughout  the 
world  at  the  disposal  of  the  new  sub- 
sidiary. 

Twentieth  Century-Fox  TV  Interna- 
tional will  be  engaged  in  aU  aspects 
of  television.  It  will  offer  independ- 
ent TV  film  producers  an  opportunity 
to  associate  themselves  with  a  major 
distribution  organization. 

After  taking  part  in  conferences  at 
the  home  office,  David  Raphel,  man- 
aging director  of  the  TV  company  in 
Europe  and  England,  and  Ernest 
Turnbull,  who  will  head  the  compa- 
ny's activities  in  Australia  and  New 
Zealand,  have  returned  to  their  head- 
quarters. 

Silverbach  joined  Twentieth  Cen- 
tury-Fox International  in  1946.  He 
has  acted  in  various  sales  executive 
capacities  and  became  foreign  sales 
supervisor  in  1957. 


ALLIED  ARTISTS  proudly  presents  A  SHOWMAN'S  DREAM  COME  TRUE! 

Here  is  the  all-time  great  behind-the-scenes  drama  of  The  Biggest  Show  In  The  World! 
The  spectacular  story  of  the  tinsel  and  tanbark  empire... alive  with  danger  and  daring... 
burning  rivalries... undying  loves!  Nowhere  in  the  world  but  under  the  Big  Top  are  there 
people  like  these... nowhere  such  excitement... such  laughter... such  unending  thrills! 


Produced  by  IRWIN   ALLEN  •  Directed  by  JOSEPH  NEWMAN  ■  Based  on  a  Slo-y  ty  IRWIN  ALLEN' 


THE  NATION'S  LEADING  SHOWMEN 

UNANIMOUSLY  HAIL 
ALLIED  ARTISTS'  "THE  BIG  CIRCUS" 
AS  THE  SEASON'S  PERFECT 
BLOCKBUSTER! 

If  s  the  picture  with  something 
for  everyone . . .  stars  . . . 
story . . .  excitement . . .  color! 
Its  appeal  reaches  into  the  hearts 
of  every  age  . . .  kids  . . .  teenagers  . . . 
adults.  To  those  who  have  never 
seen  a  circus  ...  to  those  who  remember 
them  fondly -"THE  Bie  CIRCUS"  is 
an  attraction  without  equal  in  our  times! 


f  '^^^'(fo  FOR  m^^^^^^^^km 


Wednesday,  July  1,  1959 


Motion  Picture  Daily 


Republic  Buy 


$7,000,000.  There  are  2,000,000  com- 

( Continued  from  page  1 ) 
mon  shares  outstanding. 

The  securities  represent  the  com- 
plete holdings  of  Yates  and  several  of 
his  associates,  including  Ben  Goetz, 
in  Republic  Pictures. 

If  the  deal  is  closed  this  morning 
as  expected,  the  Republic  board  of 
directors  at  its  meeting  this  afternoon 
will  elect  a  new  slate  of  directors. 
The  new  board  will  meet  thereafter 
ind  elect  officers,  with  Carter  to  be 
aamed  president  succeeding  Yates, 
irhe  latter  is  expected  to  retain  some 
identification  with  the  company  he 
rounded  in  19.35  as  an  outgrowth  of 
lis  laboratory  operations  begun  in 
1918  and  which  he  has  headed  since. 

The  company  discontinued  film 
jroduction  about  two  years  ago  and 
iince  has  rented  studio  faciUties  to 
:elevision  film  producers.  Consoli- 
lated  Film  Industries,  the  laboratory 
;ompany,  and  Consolidated  Molded 
i'roducts  are  the  two  principal  affili- 
ited  operations. 

In  recent  years  numerous  overtures 
lave  been  made  to  Yates  for  pur- 
;hase  of  his  controlling  interest,  none 
)f  which  were  consummated. 

Carter's  negotiations  were  begun 
nonths  ago  and  reached  the  stage 
ast  spring  at  which  an  option  was 
ssued  to  him,  which  presumably  ex- 
ires  today. 


Anatomy  of  a  fAurder 


two  ACE-MPA  Days 

( Continued  from  page  1 ) 
ichieved,  if  any,  or  of  the  subjects 
liscussed. 

It  was  stated  that  no  date  had 
jeen  set  for  another  meeting  of 
^CE's  executive  committee  with  the 
•xhibitor  relations  committee  of 
►IPAA.  The  first  and  only  meeting 
^^if  the  two  to  date  was  held  in  mid- 
vfay,  at  which  time  spokesmen  for 
)oth  sides  said  that  another  meeting 
vould  be  held  "within  a  month." 
tleeting  with  Johnston  were  S.  H. 
''abian,  ACE  chairman,  and  Sol  A. 
tichwartz,  chairman  of  ACE's  dis- 
libutor  relations  committee. 
I  It  was  learned  that  Johnston,  who 
eft  yesterday  by  plane  for  Paris,  will 
lot  be  available  for  a  meeting  with 
VCE  before  mid-July,  at  the  earliest. 
A^'ith  many  people  vacationing  at 
hat  time,  it  was  suggested  that  a 
neeting  then  was  uncertain. 

Johnston  was  accompanied  to 
",urope  by  J.  Griffith  Johnson,  Motion 
'icture  Export  Ass'n.  vice-president. 
"  e  two  will  hold  preliminary  con- 
erences  in  Paris  on  a  new  French 
agreement. 


Lpprove  Theme 

( Continued  from  page  1 ) 
luitable  and  important  subjects  for 
;creen  treatment. 

The  group,  which  saw  a  rough  cut 
)f  "Blue  Denim"  at  the  20th-Fox 
-little  Theatre  here  yesterday,  in- 
;luded  Anna  M.  Kross,  commissioner 
>f  correction.  New  York  City;  Flor- 
;nce  M.  Cormack,  New  York  City 
ifouth  Board;  Kenneth  Gordon,  Child 
Welfare   League   of  America;  Sally 


.CONTINUED  FROM  PAGE 


in  the  wonderful  aptness  with  which  Preminger  has  cast  his  actors  in 
every  role  right  from  the  leads  down  to  the  briefest  bit  part.  Talent- 
loaded  players  like  James  Stewart,  Lee  Remick,  Ben  Gazzara,  Arthur 
O'Connell,  Eve  Arden,  Kathr\n  Grant,  and  George  Scott,  among  otliers, 
bring  the  characters  much  more  vividl\  alive  than  they  ever  became  in 
the  pages  of  the  novel.  And  a  new  star  makes  an  unusual  and  auspicious 
debut— Joseph  N.  Welch,  the  Boston  attorney  who  rose  to  national  fame 
in  the  U.  S.  Army— Senator  McCarthy  hearings  some  years  back. 

That  much  said,  it  is  obligator)'  in  a  review  to  point  out  that  some 
of  the  dialogue  in  "Anatomy  of  a  Murder"  sets  a  precedent  in  boldness 
and  candor  on  the  screen.  As  many  people  already  know  through  the 
novel,  the  murder  in  the  story  revolves  around  a  rape,  and  it  is  a  kev 
issue  in  the  case  for  the  defense  to  prove  that  the  rape  actually  occurred. 
Questioning  and  testimony  in  the  courtroom  on  this  involve  such  ex- 
pressions as  "having  sexual  intercourse,"  "using  contraceptives,"  and 
references  to  tests  for  sperm,  among  other  blunt  things.  To  read  this 
in  a  novel,  where  such  frankness  has  become  customar\-,  is  one  thing; 
to  hear  such  words  from  the  screen  is  startling,  to  say  the  least.  Ex- 
hibitors should  know  that  some  of  their  patrons  are  going  to  be  shocked 
and  offended  by  this  aspect  of  the  film. 

In  other  respects,  also,  Preminger  and  his  script  wTiter,  Wendell  Ma\  es, 
have  closely  followed  the  Traver  original,  except  for  introducing  a  sur- 
prise witness  for  the  defense  at  the  climax  to  give  testimony  and  produce 
evidence  that  clinches  the  outcome.  This  is  a  clever  stroke  that  ends 
the  film  with  a  bang. 

The  book  was  long,  and  so  is  the  picture,  which  runs  two  hours  and 
40  minutes.  It  is  no  exaggeration,  however,  to  say  that  interest  is  steadilv 
sustained.  The  first  hour  or  so  is  spent  in  getting  readv  to  take  the  case 
to  court.  A  young  army  lieutenant  has  killed  a  tavern  owner  in  a  small 
town  in  the  Upper  Michigan  peninsula  after  the  man  allegedly  raped 
his  wife.  A  local  attorney  agrees  to  defend  the  service  man  and  decides 
to  build  his  case  on  the  theory  that  the  crime  was  committed  as  an  "ir- 
resistible impulse."  On  this  plea  he  eventuallv  gets  his  client  off. 

In  the  early  part  of  the  picture  the  interest  is  caught  and  held  b\" 
the  highly  intriguing  nature  of  the  characters  involved.  Stewart  endows 
the  defense  attorney  with  his  pleasant  personalitv,  suggesting  a  shrewd 
streak  underneath  the  casual  exterior.  Two  of  his  co-workers,  his  secre- 
tary and  an  aging  lawyer  crony  addicted  to  drink,  are  interesting,  too— 
thanks  to  the  playing  of  Miss  Arden  and  O'Connell. 

And  there  is  a  definite  air  of  mystery  about  the  client  and  his  wife. 
The  lieutenant,  as  enacted  by  Gazzara  with  a  cold  and  distant  manner, 
is  cockv  and  insolent,  certain  at  first  that  he  can  beat  the  rap  b\"  pleading 
the  "unwritten  law"  that  a  man  has  the  right  to  kill  the  attacker  of  his 
wife.  And  the  latter  is  a  sly  and  seductive  lad\-,  in  the  person  of  Miss 
Remick,  who  doesn't  seem  to  take  her  husband's  plight  too  serioush", 
either,  and  even  tries  to  seduce  Stewart  on  one  occasion.  Lurking  in  the 
background  is  another  provocative  female,  the  daughter  of  the  murdered 
man.  She  is  portrayed  by  Miss  Grant. 

The  picture  moves  swiftl\-  for  the  most  part  in  the  first  hour,  but  it 
really  shifts  into  high  gear  when  the  trial  begins.  Preminger  has  staged 
what  is  probably  the  longest  courtroom  sequence  on  film,  for  the  whole 
rest  of  the  picture— over  an  hour  and  a  half— is  devoted  to  it  except  for 
a  ver\'  few  brief  excursions  outside. 

And  what  a  fascinating  trial  it  is!  Preminger  parades  a  stream  of 
witnesses  on  the  stand  with  clever,  amusing  or  shocking  things  to  sav. 
The  attorneys  clash  with  each  other  over  legal  issues  and  fence  and 
parry  with  the  witnesses  with  many  a  stem  or  wittv'  reprimand  from 
the  wise  old  judge  that  Welch  professionallv  pla\s.  Scott  is  also  an 
important  factor  in  these  scenes;  he  is  superb  as  the  prosecutor  from 
out-of-town  who  lives  up  to  his  reputation  for  being  under-handed  and 
merciless  in  his  courtroom  tactics. 

Contributing  mightily  to  the  effect  of  the  whole  are  the  location 
photography  (the  film  was  shot  entirelv  in  Marquette  Count\",  Mich.), 
the  ingenious  credit  titles  by  Saul  Bass,  and  a  smart  jazz  score  bv  Duke 
Ellington. 

Running  time,  160  minutes.  Adult  classification.  Release,  in  Julv. 

RlCHLARD  GeRTXER 

Ehrlich,  National  Conference  of  TV  commentator  Arnold  Michaelis 
Social  Welfare;  and  Catherine  Ed-  moderated  a  discussion  following  the 
wards.  Parents'  Magazine,  Radio  and  screening. 


IMG  Voted  $2,750,000 
In  Senate-House  Confab 

From   THE  DAILY  Bureau 

WASHINGTON,  June  30.  -  Sen- 
ate-House conferees  have  agreed  to 
allot  82,750,000  for  the  Information 
Media  Guaranty  program  in  the  year 
starting  tomorrow.  This  is  8750,000 
belo\^-"the  83,500,000  requested  by 
the  Administration  for  the  program, 
and  will  probably  result  in  a  program 
slighth-  below  the  level  for  the  year 
just  ended.  Lender  the  program,  the 
U.S.  Information  Agency  guarantees 
film  distiibutors,  book  publishers  and 
others  that  they  wiW  be  able  to  con- 
\ert  their  earnings  in  certain  foreign 
countries. 

The  House  had  originallv  voted 
82,500,000  and  the  Senate  'S3,000,- 
000.  The  conferees  split  the  differ- 
ence. 

U.S. I. A.  officials  won't  know  for 
another  few  weeks  just  how  large  a 
program  the\-  can  carr\-  on  with  the 
new  appropriation. 


See  8,000  Playdates 

(  Continued  from  page  1) 

charge  of  distribution.  He  said  that 
uithin  the  first  24  hours  after  tlie 
film  was  printed  it  was  booked  by 
1,000  theatres.  Laboratories  worked 
overtime  processing  800  prints. 


10 


Motion  Picture  Daily 


Wednesday,  July  1,  1? 


20th'Fox  Promotion  iron 


Ed  Sullivan  (behind  desk  at  right)  and  Ira  Tulipan,  publicit7  director  and  manager,  respective 
meet  with  members  of  the  publicity  staff  to  discuss  build-up  of  new  star  May  Britt,  who  stars 
"The  Blue  Angel,"  Jack  Cummings  production  set  for  Labor  Day  release.  The  production  I 
been  announced  as  one  to  receive  one  of  the  most  elaborate  campaigns  in  film  company  histq 


Booming  business  and  increased  activity  have  sent  reams  of  copy  out 
of  the  20th-Fox  offices  of  late.  Studio  octivity  is  high,  while  the  pro- 
motional wheels  of  the  company  are  also  moving  at  a  rapid  pace. 
Here,  (I  to  r)  20th  exploitation  director  Rodney  Bush,  manager  Eddie 
Solomon,  end  Cleveland-Detroit  area  representative  Adrian  Awan  go 
over  plans  for  "The  Man  Who  Understood  Women,"  September  release. 


In  Hollywood,  top  boxoffice  star  Shirley 
MacLaine  goes  through  a  dance  rehears- 
al for  "Can-Can,"  soon  to  go  before  the 
Todd-AO  cameras  under  the  direction  of 
Walter  ("The  King  and  1")  Lang.  With 
Shirley  will  be  an  all-star  array,  headed  by 
Frank  Sinatra,  Maurice  Chevalier  and  new- 
comer Barrie  Chase  in  the  20th  production. 


"Blue  Denim,"  20th's  soon-to-be-released  drama  of  teen-agers  and  their  emotional  problems,  receives  special  han- 
dling by  the  20th  Advertising  department.  At  right,  Abe  Goodman,  advertising  director,  sets  "Denim"  stars  Carol  Lyn- 
ley  and  Brandon  De  Wilde  for  special  photography  layouts  to  be  utilized  in  the  campaign.  Aiding  Goodman  is  art 
department  visualizer  Harold  Von  Riel.  Noted  New  York  photographer  Lester  Krauss,  awaits  the  set-up. 


KtiWednesday,  July  1,  1959 


Motion  Picture  Daily 


II 


Coast  to  Coast  in  High  Gear 


{t  the  20th  studios, 
'ork  is  begun  on  Jer- 
Wald's  production 
'f  "Beloved  Infidel," 
ased  on  the  mem- 
irs  of  columnist 
heila  Graham.  Miss 

raham  has  person- 
jlly  been  promoting 
ie  attraction,  even 
efore  a  single  cam- 
'0  rolled.  Here  she 

ses  with  Deborah 
err,  who  will  play 
h  e  CinemoScope 

eila  Graham,  to 
regory    Peck's  F. 

ott  Fitzgerald. 


Part  of  the  success  of  20th's  current  blockbuster  "Say  One  For  Me," 
has  been  attributed  to  the  joint  promotional  effort  of  Columbia  Records 
and  20th-Fox  in  selling  "Say  One"  via  the  original  cast — Columbia 
Records  LP.  At  a  recent  planning  session  were  20th  vice-president 
Charles  Einfeld  and  Columbia  Records  director  of  Artists  and  Repertory, 
Mitch  Miller. 


Another  of  the  big  promotions  being  launched  by  20th  this  Summer 
involves  "The  Best  of  Everything"  and  Interstate  Theatres  of  Texas. 
Linda  Hutchings  (shown  below  being  made  up  for  her  role)  will  bs 
Miss  X  until  she  receives  a  new  name  via  a  contest. 


artin  Michel,  20th  radio  and  television  director  gives  top  disc  jockey  William  B.  Williams 
;  WNEW  a  copy  of  Mitch  Miller's  recording  of  the  title  tune  from  "Holiday  for  Lovers." 
le  David  Weisbart-Henry  Levin  attraction  is  a  July  release.  A  spectacular  music-record-TV 
j  omotion  has  been  planned. 


w  star  Fabian  (center),  set  to  make  his  film  debut  in  Jerry  Wald's  "The  Hound  Dog  Man," 
■ives  on  the  "Fabian  Publishing  Company"  set  (no  connection)  of  "The  Best  of  Every- 
ng."  He  is  joined  by  "Hound  Dog"  co-star  (left)  Stuart  Whitman  and  "Best"  star  Stephen  Boyd. 


Million  "Plus  ^Solomon  and  Sheba^  Send' Oh 


Roger  H.  Lewis,  UA  promotion  chief,  stresses 
the  global  aspect  of  the  million-dollar-plus  cam- 
paign as  King  Vidor  looks  on. 


Director  King  Vidor  and  top  United 
Artists  sales  and  promotion  execu- 
tives tell  the  trade  press  about  the 
company's  million-dollar-plus  global 
promotion  in  behalf  of  Edward 
Small's  $6,000,000  Biblical  spectacle 
"Solomon  and  Sheba."  The  giant  pre- 
sell,  the  most  ambitious  in  UA  his- 
tory, is  being  backed  by  a  starting 
budget  of  more  than  $1,000,000  and 
the  first  special  promotion  unit  ever 
established  by  the  company.  Details 
of  the  blue-chip  promotion  campaign 
were  revealed  at  a  luncheon  press 
conference  in  New  York's  Plaza  Hotel 
yesterday.  The  UA  release,  starring 
Yul  Brynner  and  Gina  Lollobrigida,  is 
a  December  release. 


Vidor  displays  a  gold  medallion  from  Tififany' 
inscribed  to  each  member  of  the  trade  press  an 
presented  by  the  director  at  the  luncheon. 


Left  to  right,  William  J.  Heineman,  vice-president  in  charge  of  distribution;  Robert  H.  Lewis,  national 
director  of  advertising,  publicity  and  exploitation;  King  Vidor;  and  Arnold  M.  Picker,  vice-president  in 
charge  of  foreign  distribution,  outline  elaborate  sales  and  promotion  plans  for  the  six-million-dollar 
production  at  yesterday's  luncheon  press  conference  in  the  Plaza  Hotel. 


The  first  special  promotion  unit  in  UA  history,  under  the  super- 
vision of  Fred  Goldberg,  second  from  left,  is  headed  by  Jonas 
Arnold,  right,  and  Lois  Weber,  with  Jack  Goldstein,  left,  and 
Teete  Carl,  second  from  right,  as  Easter  and  Western  campaign 
coordinators. 


UA  vice-presidents  Picker,  left,  and  Heineman,  right,  with  promo 
tion  director  Lewis  examine  one  of  several  "Solomon  and  Sheba 
blowups  spotlighted  at  the  conference.  A  gold-service  luncheci 
in  the  Baroque  Room  followed  the  meeting,  attended  by  tradj 
press  editors  and  representatives  and  top  officials. 


MOTION  PICTURE 

DAILY 


VOL.  86,  NO.  2 


NEW  YORK,  U.S.A.,  THURSDAY,  JULY  2,  1959 


TEN  CENTS 


'Equal  Rights' 


Tex.  Drive- Ins 
Win  Victory 
On  Clearance 


Can  Now  Play  Product 
Day-Date  with  Suburbs 


Special  to  THE  DAILY 
DALLAS,  July  L-Drive-in  thea- 
tre owners  here  have  won  the  right 
to  bid  for  product  on  the  same  basis 
as  indoor  suburban  theatres.  The  out- 
door operations  will  thereby  now  be 
able  to  show  films  on  a  31-day  clear- 
ance after  the  closing  date  of  the 
downtown  theatre  engagement. 

Instrumental  in  bringing  about  the 
drive-in  victory,  which  will  also  af- 
fect theatres  in  Ft.  Worth,  Houston, 
and  San  Antonio,  were  Claude  Ezell 
and  Associates,  owners  of  Bordertown 
Theatres.  Bordertown  operates  40 
drive-ins  in  Texas  with  eight  in 
Dallas. 

Brandon  Doalc,  chief  booker  and 
buyer  for  Bordertown,  said  battle  for 
"equal  rights"  to  product  with  sub- 
urban houses  has  waged  for  a  long 
time.  It  came  to  a  head  when  Ezell 
and  Associates,  armed  with  legal 
counsel,  went  after  the  changes  by 
visiting  exchange  offices  in  New  York 
(Continued  on  page  18) 


Report  Nalionwide  Use 
Of  B-B  Radio  Records 

Use  of  Compo's  business  building 
records  for  radio  started  yesterday 
over  a  nation-wide  front,  Charles  E. 
McCarthy,  Compo  information  di- 
rector, reported. 

McCarthy  listed  these  develop- 
ments: 

New  York  metropolitan  exliibitors 
{Continued  on  page  19) 


Legion  Rates  'Anatomy' 
In  'Separate'  Class 

The  National  Legion  of  Decency 
announced  that  it  had  placed  the  Co- 
lumbia picture,  "Anatomy  of  a  Mur- 
der," in  its  Separate  Classification 
with  the  following  observation:  "The 
clinical  analysis  with  which  the  sub- 
(Continued  on  page  18) 


oraii  an 


PAGE 


"SaniHel  Goldwp  Presents" 

"SAMUEL  GOLDWYN  PRESENTS"  is  an  eloquent  legend 
that  has  decorated  the  main  title  of  many  distinguished  motion 
pictures.  The  legend  last  week  made  its  latest  appearance  with 
the  introduction  to  the  screen  of  "Porgy  and  Bess."  That  this 
newest  subject  presented  by  Samuel  Goldwyn  is  a  worthy  com- 
panion of  the  best  that  have  gone  before  there  is  no  doubt. 

"Porgy  and  Bess,"  which  has  been  variously  staged  from 
time  to  time  since  it  first  dawned  like  a  clap  of  thunder  upon 
the  theatre-going  public  all  around  the  world,  is  only  now  for 
the  first  time  seen  in  all  of  its  potential  dramatic  and  musical 
brilliance  in  this  Goldwyn  production. 

The  production  bears  an  impress  of  superlative  quality  in 
its  every  facet  of  direction,  vocal  and  instrumental  rendition, 
acting,  photography,  recording  and  staging. 

"Porgy  and  Bess"  in  every  detail  mirrors  Samuel  Goldwyn's 
uncompromising  insistence  upon  quality.  And  accordingly  it 
is  truly  representative  of  the  finest  of  the  matured  art  of  mo- 
tion pictures. 

As  it  has  been  said  that  every  great  institution  is  the  length- 
ened shadow  of  a  person,  it  may  well  be  observed  that  this 
superlative  accomplishment  of  the  screen  is  the  lengthened 
shadow  of  Samuel  Goldwyn.  In  it  he  has  given  full  rein  to  a 
characteristic  determination  never  to  be  satisfied  with  any- 
thing less  than  the  best  obtainable. 

In  it  he  has  achieved  the  peak  performance  in  a  career 
studded  with  significant  successes  in  bringing  the  best  in  enter- 
tainment to  the  theatre-going  public  of  the  world. 

MARTIN  QVIGLEY 


Gruenberg  Gen.  Manager 
For  NTA  Pictures,  Inc. 

Leonard  S.  Gruenberg  has  been 
named  general  manager  of  NTA  Pic- 
tures, Inc.,  U.S.  theatrical  releasing 
subsidiary  of  NTA  International, 
Harold  Goldman,  president  of  NTA 
International,  announced  yesterday. 
In  his  new  post  Gruenberg  will  be 
responsible  for  all  sales  and  distribu- 
tion activities  for  NTA  Pictures. 

Gruenberg  joined  National  Tele- 
film Associates  last  February  when 
( Continued  on  page  18 ) 


Great  Plains  Groups 
Plan  B'B  Campaigns 

Special  to  THE  DAILY 

MINNEAPOLIS,  July  1-Repre- 
sentatives  of  the  five  distribution  areas 
in  the  Midwest,  gathered  at  the 
Leamington  Hotel  here,  discussed  the 
future  release  of  pictures  in  the  Great 
Plains  area. 

The  Great  Plains  Business  Builders, 
headed  by  Myron  Blank  of  Des 
Moines,  laid  plans  for  the  campaigns 
(Continued  on  page  18) 


Yates  Sells 

Rep.  Control 
Goes  to  Carter 
And  Associates 


L.A.  Industrialist  Named 
President:  Yates  Chairman 


Effective  working  control  of  Re- 
public Pictures  passed  to  Victor  M. 
Carter,  Los  Angeles  industriahst,  yes- 
terday from  Herbert  J.  Yates,  founder 
of  the  company  and  its  head  for  46 
years. 

Carter  was  elected  president  of 
Repubhc  succeeding  Yates  at  a 
board  meeting  which  followed  the 
closing  of  the  deal.  Yates  will  con- 
tinue with  the  company,  having  been 
elected  chairman  of  the  board. 

A  group  of  business  and  financial 
associates  of  Carter's  acted  with  him 
in  the  deal.  Moreover,  members  of 
Yates'  family  and  several  other  im- 
portant Republic  stockholders  joined 
him  in  disposing  of  their  holdings  to 
the  Carter  group. 

No  details  of  the  transaction  were 
disclosed  officially  but  it  was  reported 
by  several  close  to  the  principals 
( Continued  on  page  2) 


Files  for  N.Y.  License 
To  Show  Xhatterley* 

Special  to  THE  DAILY 

ALBANY,  July  1-Ephraim  Lon- 
don, attorney  for  Kingsley  Interna- 
tional Pictures  in  its  successful  appeal 
to  the  U.S.  Supreme  Court  to  revoke 
a  New  York  state  ban  on  the  film 
"Lady  Chatterley's  Lover,"  has  ap- 
plied to  the  Motion  Picture  Division 
of  the  State  Eductaion  Dept.  for  a 
seal  to  exhibit  the  French-made  film. 

Revealing  this  here.  Dr.  Hugh  M. 
(Continued  on  page  16) 


See  Way  Clear  for  'Lady' 
In  R.I.  and  Maryland 

The  U.S.  Supreme  Court  ruling 
which  this  week  cleared  the  way  for 
exhibition  of  "Lady  Chatterley's 
Lover"  in  New  York  State  should  also 
solve  problems  blocking  release  of 
the  picture  in  two  other  situations, 
(Continued  on  page  16) 


2 


Motion  Picture  Daily 


Thursday,  July  2,  1959 


PERSDMl 
MENTIDM 


HARLES  EGAN,  Motion  Picture 
^  Export  Association  representa- 
tive for  Southeast  Asia,  has  left  for 
a  trip  to  Thailand,  Cambodia,  Viet- 
nam and  Burma. 

• 

Edwahd  L.  Hyman,  vice-president 
of  American  Broadcasting-Paramount 
Theatres,  and  Bernard  Levy,  his  as- 
sistant, will  return  to  New  York  to- 
night from  Newburgh  and  other  up- 
state cities. 

• 

Harry  Stone,  Motion  Picture  As- 
sociation representative  in  Brazil,  and 
Mrs.  Stone  have  returned  to  Rio  de 
Janeiro  from  New  York. 

• 

Honey  Sanders,  television  actress 
and  vocalist,  will  leave  here  today  for 
Europe. 

Lex  Benton,  president  of  Benton 
Bros.  Fibn  Express,  Atlanta,  is  re- 
cuperating at  home  there  following 
hospitalization. 

• 

Arlene  Marx  of  Cleveland  has 
announced  her  engagement  to  Wil- 
liam Steel,  son  of  Jerome  Steel, 
Ohio  circuit  operator. 

• 

William  Palmer,  Motion  Picture 
Export  Association  Indonesian  repre- 
sentative, is  in  New  York  for  a  short 
visit. 

• 

Rosemary  De  Camp  has  returned 
to  New  York  from  London  via 
B.O.A.C. 

• 

Delbert  Mann,  director,  has  ar- 
rived here  from  Hollywood. 

• 

Donald  T.  Gillin,  producer's  rep- 
resentative, is  in  Chicago  from  New 
York. 


Republic  Control  to  Carter 


New  Kahane  Contract 

HOLLYWOOD,  July  L-Signing 
of  a  new  contract  with  B.  B.  Kahane, 
vice-president  of  Columbia  Pictures 
since  19.36,  was  announced  today  by 
A.  Schneider,  president,  and  S.  J. 
Briskin,  vice-president  in  charge  of 
production  and  West  Coast  opera- 
tions for  the  company.  Kahane  will 
continue  active  service  with  the  com- 
pany until  the  end  of  1960  where- 
upon a  term  of  advisory  services  will 
commence. 


No  Paper  Tomorrow 

Motion  Picture  Daily  will  not  be 
published  tomorrow,  Friday,  July  3, 
in  observance  of  Independence  Day. 


{Continued 

that  approximately  400,000  shares  of 
Republic  common  and  a  substantial 
amount  of  preferred  and  debentures 
changed  hands.  The  aggregate  sale 
price  was  estimated  at  about  $7,000,- 
000.  There  were  approximately  2,- 
000,000  shares  of  Republic  common 
outstanding. 

Tlie  principal  operating  subsidi- 
aries of  Repubhc  are  Consolidated 
Film  Industries  and  Consolidated 
Moulded  Products.  Republic's  West 
Coast  studio  has  been  operated  for 
the  past  several  years  as  a  rental  lot 
for  television  film  producers.  Repub- 
lic having  discontinued  production  of 
theatrical  films  and  disbanded  its  dis- 
tribution organization  in  1957. 

Republic  was  the  first  large  com- 
pany to  sell  its  theatrical  film  back- 
log —  both  pre-'48  and  post-'48-to 
television. 

At  its  meeting  yesterday  the  Re- 


from  page  1 ) 

public  board  expressed  its  apprecia- 
tion of  Yates'  contributions  to  the 
company's  welfare  over  the  years  in 
which  it  grew  from  its  modest  begin- 
nings to  its  present  stature.  By  con- 
tinuing as  chairman  of  the  board,  a 
company  statement  said,  Yates  will 
be  in  a  position  to  continue  to  render 
"his  assistance  and  invaluable  advice 
to  the  corporation." 

"The  substantial  investment  of 
Carter  and  his  associates  in  Republic 
Pictures,"  the  statement  continued, 
"evidences  their  faith  in  the  future 
of  the  company  and  by  adding  new 
strength  to  the  corporation  will  en- 
hance its  future  prospects." 

There  was  no  indication  whether 
Carter  planned  to  resume  theatrical 
film  production  or  to  adopt  other  ma- 
jor policy  changes  after  taking  the 
Republic  helm.  He  is  scheduled  to 
return  to  the  Coast  tomorrow. 


Decision  in  Embassy 
'Trust'  Case  July  27 

Special  to  THE  DAILY 

SAN  FRANCISCO,  July  l.-Chief 
Federal  District  Court  Judge  Louis 
Goodman  today  set  July  27  for  the 
re-trial  of  the  Embassy  Theatre  $8,- 
000,000  monopoly  suit  against  eight 
major  distributors,  which  was  heard 
last  year  by  the  late  Judge  Edward 
P.  Murphy  and  whose  sudden  death 
prevented  a  decision  in  the  case. 

There  appeared,  however,  an  out- 
side chance  that  the  long  drawn  out 
case  might  not  be  re-tried  but  will 
follow  the  pattern  set  last  Monday  in 
the  Samuel  Goldwyn  anti-trust  case 
and  be  submitted  on  the  record  of  the 
previous  trial,  also  left  uncompleted 
by  Judge  Murphy's  death. 

This  means  that  a  new  judge  will 
be  named  to  read  the  transcript  and 
give  a  decision  in  Goldwyn's  case. 
If,  by  July  27,  opposing  counsel  in 
the  Embassy  case  mutually  agree  to  a 
similar  course  of  action,  there  will  be 
no  new  trial.  If  there  is  no  such  ac- 
cord among  the  litigants.  Judge 
Goodman  will  assign  a  judge,  this 
time  with  a  jury,  to  start  hearing  the 
case  all  over  again. 

On  the  same  day.  Judge  Goodman 
will  announce  the  name  of  the  judge 
to  start  reading  the  Goldwyn  tran- 
script, which  ran  to  more  than  6,000 
pages,  plus  several  thousand  in  depo- 
sitions and  occupied  43  trial  days  be- 
fore Judge  Murphy. 

Miller  Leaving  Roxy 

William  Miller,  vice-president  of 
the  Roxy  Theatre  in  charge  of  opera- 
tions, has  resigned  that  position  af- 
ter 25  years  with  the  theatre.  Fol- 
lowing a  short  vacation  he  will  as- 
sume similar  duties,  to  be  announced 
later,  with  a  large  off-Broadway  or- 
ganization. 


Congress  Completes  Bill 
for  the  IMG  Program 

From  THE  DAILY  Bureau 

WASHINGTON,  July  1. -Congress 
sent  the  President  a  bill  appropriating 
$2,750,000  for  the  Information  Media 
Guaranty  Program  in  the  coming  12 
months. 

The  Administration  had  asked 
$3,500,000.  The  House  had  voted 
$2,500,000,  the  Senate  $3,000,000, 
and  the  Senate-House  conferees  com- 
promised at  the  $2,750,000  figure. 
The  compromise  bill  was  approved  in 
both  the  Senate  and  House  today, 
sending  the  measure  to  the  White 
House. 

The  funds,  far  less  than  the  motion 
picture  industry  had  asked,  would 
probably  cut  the  program  back  slight- 
ly below  the  level  of  the  past  year. 
The  program  guaranties  convertibil- 
ity of  earnings  of  film  companies,  book 
publishers  and  other  media  operating 
in  certain  foreign  countries. 

The  final  bill  appropriates  $101,- 
557,300  for  the  U.  S.  Information 
Agency  for  the  coming  year,  $4,554,- 
000  less  than  the  Administration 
asked.  The  agency  had  $101,673,800 
during  this  past  year.  The  Motion 
Picture  Division  would  get  about 
$5,352,100  for  the  coming  year,  some 
$400,200  less  than  it  had  hoped  to 
get.  It  had  $5,293,100  during  the 
past  year. 

Play  Lynley  Trailer 

Both  the  Astor  and  Victoria  Thea- 
tres will  play  the  Carol  Lynley  new 
personahty  trailer  beginning  this 
weekend,  a  month  in  advance  of  the 
opening  at  the  Victoria  of  "Blue 
Denim,"  in  which  the  young  actress 
stars.  RKO  theatres  across  the  na- 
tion and  Fox  West  Coast  Theatres 
are  also  playing  the  Lynley  trailer. 


To  Honor  Preminger 
With  Theatre  Plaque 

From  THE  DAILY  Bureau 

LOS  ANGELES,  July  1-For  his 
"consistent  high  quality  in  screen  en- 
tertainment and  his  many  contribu- 
tions to  the  motion  picture  industry" 
producer-director  Otto  Preminger  will 
have  a  plaque  installed  in  his  honor 
in  the  Stanley  Warner  Theatre,  Bev- 
erly Hills,  tomorrow.  His  latest  film, 
"Anatomy  of  a  Murder,"  opens  its 
exclusive  Los  Angeles  engagement  at 
that  theatre  the  same  day. 

The  award,  second  of  its  kind  in 
the  theatre's  27-year  history,  will  be 
made  in  the  Gold  Room  the  night 
the  film  begins  its  Los  Angeles  en- 
gagement. The  only  other  film  maker 
to  be  so  honored  was  the  late  C.  B. 
De  Mille,  November  15,  1956. 


MPEA  Approves  Film 
Board  in  Philippines 

Motion  Picture  Export  Ass'n.  mem- 
bers at  their  regular  weekly  meeting 
here  agreed  to  set  up  a  local  film 
board  in  the  Philippine  Islands,  mem- 
bers of  which  will  be  the  eight  man- 
agers of  American  film  companies  in 
Manila. 

The  MPEA  meeting  also  approved 
the  budget  for  participation  .  in  the 
San  Sebastian,  Spain,  Film  Festival. 
Also  discussed  was  the  labor  union 
problem  in  Mexico,  where  further 
concessions  are  being  asked  despite 
the  signing  several  months  ago  of  a 
new  agreement. 


NEW  YORK  THEATRES 


-RADIO  CITY  MUSIC  HALL- 

Rockefeller  Center  •  Ci  6-4600 

AUDREY  HEPBURN 

In  FRED  ZINNEMANN'S  Production  of 

"THE  NUN'S  STORY" 

A  WARNER  BRO.S.  PICTURE 
in  TECHNICOLOR® 
end  mk  HEW  STAGE  SPECTACtt  "BONAKZA" 


The  Ministry  of  Culture  of  the  U.  S.  S.  R. 
presents 

"GREAT  IS  MY  COUNTRY" 

Kinopanorama  in  Sovcolor  with  nine 
track  Stereophonic  sound. 
STARTLING  AND  THRILLING.  N.Y.  Times 

MA  Y  P  A  I  D  ^  St. 

H    I    r   A   I   n    Circle  5-9800 


th  Year  of 

SPECIAL 
TRAILERS 

JjUf.  UA.  gut  SpSlsuL 

and,  QualHif. 


1327  So.  Wobash  CHICAGO  •  630  Ninth  Ave  N.Y. 


r^nhv.  F.a<;t(.rn   FHit^r^    WnlWw^,^^   Tj„„,.;  Manager,    liLLEVISION   TODAY,    Charles^   S.    Aaronsqn,    Edi-torial    Director;    Pinky    Herman,  Vincent 


Canby,  Eastern  Editors.  Hollywood  Bureau.  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-214 
mgton,  p.  C.;  London  Bureau,  4,  Bear^St.  Leicester  Square, .  W.   2..  Hope  Williams  Burnup,   Manager;   Peter  B^raup 


,  Washington,  J.  A.  Otten,  National  Press  Club,  Wash- 
Editor;  ^  William   Pay,   News   Editor.  Correspondents 


5    Thursday,  July  2,  1959 


Motion  Picture  Daily 


3 


Crowning  a  Distinguished  Career 


Newest  Goldwyn  Production 
An  Achievement  in  Cinema 
Art  by  a  Master  Craftsman 


HIS  is  the  age  of  the  independent  producer  in  Hollywood; 
his  numljer  today  is  legion  and  it  is  truly  said  that  he  has  come 
into  his  own.  All  the  major  studios  vie  for  his  services,  and  he 
has  acquired  a  standing  along  with  freedom  of  operation  that 
he  did  not  possess  just  a  few  years  ago. 

But  there  is  one  man  in  Hollywood  who  has  enjoyed  all  the 
prestige  and  advantages  of  that  status  for  almost  four  decades. 
He  is,  of  course,  Samuel  Goldwyn,  who  is  not  only  a  pioneer 
in  the  motion  picture  industry  hut  a  pioneer  as  an  independent 
producer.  He  has  been  such  since  1922  when  there  were  few 
men  around  witli  Jjoth  the  talent  and  the  nerve  to  go  it  alone. 

Independence  has  paid  off  wondrously  well  for  Goldwyn. 
His  record  of  box  office  hits  over  the  years  is  phenomenal,  and 
27  of  his  pictures  have  won  Academy  Awards  in  various  categor- 
ies. "The  Best  Years  of  Our  Lives,"  for  instance,  garnered  seven 
"Oscars"  and  brought  a  special  merit  award  for  its  producer. 

Defining  the  Goldwyn  "touch"  has  occupied  writers  and  col- 
umnists of  the  film  scene  at  great  length,  and  there  are  many 
various  and  conflicting  theories  on  the  suljject.  It  is  generally 
agreed,  however,  that  the  Goldwyn  style  is  marked  by  securing 
the  best  available  talent  to  work  in  all  departments  of  film- 
making; an  insistence  on  perfection  from  these  artists;  and 
quality  and  taste  as  the  final  result. 

Exemplifying  the  perseverance  and  vision  that  is  the  back- 
bone of  such  achievement  is  that  which  Goldwyn  put  into  his 
production  of  "Porgy  and  Bess."  This  is  the  film  that  he  rightly 
considers  the  crowning  achievement  of  Iiis  distinguished  career. 

Perseverance  was  provided  by  Goldwyn  to  spare.  Twelve  long 
years  have  elapsed  from  the  time  that  he  first  started  negotia- 
tions for  the  motion  picture  rights  to  the  George  Gershwin- 
DuBose  Heyward  opera  to  the  day  that  his  magnificent  Todd-AO 
color  presentation  with  its  six-track  stereophonic  sotmd  was 
ready  for  its  first  theatre  screening. 

Ten  years  were  needed  just  to  clear  the  legal  hurdles  involved 


On  the  set  during  production:  Samuel  Goldwvn,  Ira  Gershwin, 
and  N.  Richard  Nash, 


in  liringing  the  musical  classic  to  the  screen.  Then,  on  Oct.  8, 
1957,  Goldwyn  announced  that  he  had  completed  negotiations 
with  the  Gershwin  and  Heyward  estates  and  the  New  York 
Theatre  Guild  and  that  he  would  start  work  immediately.  Ten 
days  later  he  signed  N.  Richard  Nash  to  prepare  the  screenplay. 

Then  began  the  search  for  the  best  acting  talent  available. 
In  December  of  1957  Goldwyn  was  able  to  announce  that  he 
had  acquired  Sidney  Poitier  and  Dorothy  Dandridge  as  his 
Porgy  and  Bess.  Shortly  thereafter  he  added  Sammy  Davis,  Jr. 
and  Pearl  Bailey  to  his  stellar  cast  as  Sportin'  Life  and  Maria. 

So  it  went  down  the  line:  music  co-directors  Andre  Previn 
and  Ken  Darby  to  ti-ansfer  and  arrange  the  melodic  Gershwin 
score  to  fit  the  needs  of  the  six-track  high-fidelity  recording 
system;  auditioning  of  300  singers  to  choose  the  32  best  voices; 
sets  by  Oliver  Smith  and  costumes  by  Irene  Sharaff,  both  of 
whom  had  previously  been  associated  with  Goldwyn  on  "Guys 
and  Dolls."  Otto  Preminger  was  chosen  to  direct,  and  although 
he  had  three  other  properties  in  preparation  when  the  call 
came  from  Goldwyn  he  gave  precedence  to  "Porgy  and  Bess." 

The  final  product  was  well  worth  the  trouble :  both  the  critics 
and  the  public  have  now  hailed  "Porgy  and  Bess"  as  another 
Goldwyn  hit. 


an 


ct  lJ3eSS  Section 


4 


Motion  Picture  Daily 


Thursday,  July  2,  195} 


rfie  Spectacular  World  Premiere 


THE  New  York  and  world  premiere  of  "Porgy 
and  Bess"  last  week  at  the  Warner  theatre  on 
Broadway  had  all  the  excitement  and  glitter 
of  o  major  motion  picture  event,  as  indeed  it 
was.  The  audience,  made  eager  by  advance 
reports  of  the  picture  and  by  the  nature  of 
the  work  and  reputation  of  its  producer,  was 
at  its  scintillating  best— and  they  were  not 
disappointed.  Acclaim  for  the  producer,  the 
director,  the  stars  and  all  connected  with  the 
production  rang  through  the  theatre.  Some  of 
the  distinguished  guests  ore  shown  here. 


Hundreds  of  spectators  jam  the  area  surrounding  the  War- 
ner Theatre  to  watch  celebrities  arriving  for  the  premiere. 


Producer  Goldwyn  in  the  lobby  with  Dorothy  Dandridge,  who  plays  "Bess," 
her  real-life  husband  Jack  Denisson  and  Brock  Peters,  who  is  "Crown." 


Mr.  and  Mrs.  A.  Schneider  are  greeted  by  Goldwyn. 


Film  pioneers  Samuel  Goldwyn  am 
Adolph  Zukor  (center)  surrounded  b; 
members  of  the  Bolshoi  Ballet. 


Mary  Martin,  one  of  the  attending 
celebrities,  chats  with  Mrs.  Sam  GoW| 
wyn  in  the  lobby. 


Mr.  and  Mrs.  Paul  Lazarus  arrive. 


n 


an 


ion 


No  picture  is  tlie  worii  of 
one  man,  Wliatever  lias  been 
acliieved  witli 

PORGY  AND  BESS 
is  tlie  accomplisliment  of 
a  team  of  creative  artists 
and  teclinicians. 


SAMUEL  GOLDWYN 


6 


Motion  Picture  Daily 


Thursday,  July  2,  1959 


The  Critics  Acclaim  a  'Masterpiece 


IM.  Y.  Film  Critics  Range 
From  ^Ciassic^  to  ^Superb^ 
In  Appraisals  of  ^Porgy^ 


T 


HE  New  York  film  critics  were  unanimous  in  their  praise 
of  Samviel  Goldwyn's  "Porgy  and  Bess"  in  reviews  printed  the 
day  after  the  opening.  Adjectives  like  "magnificent,"  "thrilling," 
"beautiful,"  "superb,"  and  "haunting"  were  used  unsparingly. 

Following  are  some  excerpts  from  the  notices: 

Bosley  Crowther,  New  York  Times:  ...  a  fine  film  ver- 
sion of  the  famous  folk  opera  "Porgy  and  Bess."  .  .  .  this  most 
haunting  of  American  musical  dramas  has  been  transmitted  to 
the  screen  in  a  way  that  does  justice  to  its  values  and  almost 
compensates  for  the  long  wait  .  .  .  For  this  we  can  thank  Samuel 
Goldwyn,  who  was  finally  able  to  convince  the  solemn  guardians 
of  this  sacred  theatre  treasure  that  he  was  the  man  most  com- 
petent to  bring  it  to  the  screen.  And  we  can  also  thank  his  corps 
of  artists,  who  have  so  beautifully  and  tastefully  evolved  Mr. 
Gershwin's  musical  translation  of  DuBose  and  Dorothy  Hey- 
ward's  play  that  we  can  almost  feel  the  motion  picture  medium 
is  the  one  for  which  it  was  destined  all  the  time  .  .  .  the  gen- 
eral fitness  of  the  Irene  SharafF  costumes  is  the  full  flow  of 
life  and  human  feelings  that  is  made  to  rush  through  this  film. 
N.  Richard  Nash  has  adapted  and  Otto  Preminger  has  directed 
a  script  that  fairly  bursts  with  continuous  melodrama  and  the 
pregnant  pressure  of  human  emotions  at  absolute  peaks. 

Wanda  Hale,  Daily  News:  "Porgy  and  Bess,"  Samuel  Gold- 
wyn's adaptation  of  George  Gershwin's  musical  drama,  is  a 
motion  picture  of  distinction,  like  the  original,  a  classic  that 

The  public  has  its  say  about  "Porgv  and  Bess,"  too,  and  the  ver- 
dict is  "Great"! 


Tor; 


n 


an 


d  i^edd  Section 


Sell-out  at  the  Box  Office 

Samuel  Goldwyn's  "Porgy  and  Bess,"  riding  the  crest 
of  the  enthusiastic  reviews  quoted  on  this  page  and  on 
the  heavy  advance  interest,  was  completely  sold  out  for 
every  performance  during  is  opening  week  at  the 
Warner  theatre  on  Broadway.  In  addition,  according  to 
the  theatre  management,  standees  to  the  limit  allowed  by 
the  Fire  Department  have  been  accommodated  at  every 
performance.  The  house,  seating  1,450,  is  scaled  from 
$1.50  to  $3.75.  Tickets  for  the  next  16  weeks  are  on 
sale  at  the  box  office  and  by  mail. 


can  go  on  from  last  night's  gala  premiere  at  the  Warner  Theatre 
until  the  last  print  has  faded  into  a  blur  and  crumbled  into 
nothingness  .  .  .  Goldwyn  has  done  the  true  music  lovers  of 
their  world  a  great  service. 

Paul  V.  Beckley,  Herald  Tribune:  ...  a  rich  and  devoted 
filming  ...  It  would  be  hard  to  overpraise,  for  example,  Oliver 
Smith's  sets  and  what  I  must  assume  was  Goldwyn's  ultimate 
decision  to  build  a  Catfish  Row  rather  than  chance  the  probable 
distractions  of  a  naturaHstic  location.  The  result  is  dazzling, 
and  Leon  Shamroy's  photography  is  likewise  rich  with  lighting 
effects  of  a  luiminous  mother-of-pearl  luster  quite  in  keeping 
with  the  sea  atmosphere  of  the  sets  .  .  . 

Daily  Mirror,  Justin  Gilbert:  Sam  Goldwyn's  penchant  for 
the  prodigious  never  has  been  displayed  more  amply  than  in 
his  vast  vision  of  "Porgy  and  Bess"  .  .  .  the  veteran  producer 
has  visually  and  aurally  enlarged  the  dwellers  of  Catfish  Row 
to  the  magnitude  of  Dixie  Olympians  .  .  .  the  oversized  image 
created  by  the  Todd-AO  lens,  which  often  sweeps  the  scene  with 
such  enormity  as  to  leave  in  its  wake  a  feeling  of  awe  .  .  .  The 
sets  are  stark  and  dramatically  impressive. 

Irene  Thirer,  Post:  Sing  out  the  good  news!  "Porgy  and 
Bess,"  produced  with  integrity  and  good  taste,  is  eloquent  as 
ever  in  story  and  song  —  and  it  is  faithful  to  Heyward  and 
Gershwin.  Perfectly  synchronated,  quaintly  exquisite  prose  com- 
bined with  hauntingly  beautiful  music.  The  movie  is  bound 
together  by  poignance,  charm,  good  humor  and  pathos  .  .  . 
Sidney  Poitier's  Porgy  is  a  sensitive  performance,  shining  with 
rare  radiance  .  .  .  Another  triumph  for  producer  Goldwyn.  ^ 

Rose  Pelswick,  Journal  American:  Samuel  Goldwyn's  pro- 
duction of  "Porgy  and  Bess"  is  magnificent.  A  screen  classic 
...  It  has  beautiful  music  and  beautiful  voices  to  sing  them. 
It  has  a  great  cast,  vivid  drama  and  movement  and  extraor- 
dinarily fine  photography  and  sound  reproduction  via  the 
wide-screen  Todd-AO  process  with  its  lush  color  and  its  6-track 
high  fidelity  recording  system.  On  every  count,  the  picture  is 
an  impressive  achievement  .  .  .  ' 

Alton  Cook,  World  Telegram  &  Sun:  It  is  fresh  and  mettle- 
some in  its  rebirth  as  a  movie  .  .  .  Samuel  Goldwyn  and  his 
cohorts  have  managed  to  infuse  their  movie  with  the  sprightly 
air  of  a  newly  blossoming  show.  The  people  have  gusto  and  en- 
thusiasm, their  emotions  run  liigh.  The  sets  are  both  beautiful 
and  realistic.  Catfish  Row  really  lives  again  .  .  .  Every  voice 
is  appropriate  as  well  as  ingratiating  .  .  .  Perfectly  cast  .  .  . 
Director  Otto  Preminger  has  caught  the  gift  of  working  songs 
smoothly  into  his  action  .  .  . 


SIDNEY  POITIER 


PORGY  and  BESS 


DOROTHY  DANDRIDGE 

as 

BESS 


PORGY  and  BESS 


10 


Motion  Picture  Daily 


Thursday,  July  2,  1^ 


The  Director  and  the  Stars 


SIDNEY  POITIER  AND  DOROTHY  DANDRIDGE:  To 
play  Porgy,  Samuel  Goldwyn  declared  he  would 
consider  no  one  else  but  Poitier.  Miss  Dandridge  was 
considered  ideal  for  the  role  of  Porgy's  love,  the 
fiercely  independent  Bess. 


BROCK  PETERS,  who  plays  Crown,  the  burly  steve- 
dore who  is  Porgy's  vicious  rival  for  the  affections 
of  Bess,  is  a  famed  concert,  night  club,  stage  and 
screen  performer.  Miss  Dandridge  is  with  him  above. 

PEARL  BAILEY  AND  SAMMY  DAVIS,  JR.:  Davis  con- 
ducted a  personal,  day-by-day  and  night-by-night 
campaign  to  play  Sportin'  Life.  Filling  the  key  role  of 
Maria  is  the  inimitable  Pearl  Bailey, 


Tor; 


an 


OTTO  PREMINGER,  selected  as  direc- 
tor, himself  had  tried  to  acquire  the 
film  rights  to  "Porgy  and  Bess"  some 
four    years    previously.    But  discov- 
ering that  Samuel  Goldwyn  was  al- 
ready  negotiating,   he  dropped  the 
project.   All    of   Preminger's  original 
enthusiasm   was  rekindled,  however, 
when  he  was  invited  to  take  over  the 
directorial    reins,    particularly  since 
Dorothy    Dandridge,    Pearl  Bailey, 
Brock  Peters  and  Diahann  Carroll  had 
all  been  associated  with  him  on  "Car- 
men Jones"  and  he  had  visualized 
them  all  in  the  "Porgy  and  Bess"  roles 
when   he  had   hoped  to  make  the 
opera  as  a  Preminger  production.  A 
stickler  for  detail  in  his  pictures,  Prem- 
inger   above    demonstrates    to  Miss 
Dandridge  how  he  wants  her  to  act 
in  a  clinch  while  Sammy  Davis,  Jr. 
(left)  and  Brock  Peters  (right)  look  on. 
The  career  of  director  Preminger  in- 
cludes such   outstanding   pictures  as 
"Laura,"  "The  Moon   Is   Blue,"  "The 
Man    with    the    Golden    Arm"  and 
"Jones,"  among  others. 


"You  give  him  a  kiss,  like  this." 


"Meet  him  like  this. 


ton 


SAMMY  DAVIS  JR. 

as 

SPORTIN^  LIFE 

(Thanks  to  Mr.  Goldwyn  and  Friends) 


PERSONAL  MANAGEMENT:  WILL  MASTIN 


PORGY  and  BESS 


Another  Great 

TODD-AO 

SHOW 
JOINS  THE  RANKS 

OKLAHOMA! 

AROUND  THE  WORLD 
IN  80  DAYS 

SOUTH  PACIFIC 

AND  NOW 

PORGY  &  BESS 

THE  TREND  IS 

TODD-AO 

The  Ultimate  in  Sound  and  Projection 


SAMUEL  GOLDWYN'S 

Porgy  and  Bess 

IN 

TECHNICOLOR 

^     it     ^      i^     it     it      it     it     it     it  it 

Technicolor  Corporation,  Herbert  T.  Kalmus,  President  and  General  Manager 

Technicolor  is  a  registered  trademark 


Motion  Picture  Daily  Thursday,  juiy  2, 1 


14 

Theatres  Re -Equipped 
For  **Porgy  and  Bess" 

T 

_L  HE  premiere  in  New  York,  and  the  two  subsequent  en- 
gagements then  definitely  hooked  for  "Porgy  and  Bess,"  in- 
volved substantial  technical  revisions.  While  the  Carthay  Circle 
in  Los  Angeles  was  previously  equipped  for  the  Todd-AO  process, 
other  alterations  were  undertaken  at  this  theatre,  including 
acoustical  improvements.  The  other  two  theatres — the  Warner 
in  New  York,  and  the  Astor  in  Boston — had  to  he  equipped  for 
70mm  projection  and  six-track  sound,  and  new  screens  were  part 
of  the  preparations  for  the  Gershwin-Heyward  opera  at  all  three 
of  these  theatres. 

Provisions  at  the  Warner  for  the  premiere  on  June  24th,  in- 
volved existing  installations  for  Cinerama,  which  had  held  forth 
here  since  the  second  production  in  the  three-panel  process. 
For  "Porgy  and  Bess,"  the  central  projection  booth  at  the  rear 
of  the  main  floor  was  enlarged  at  the  sacrifice  of  several  rows  of 
seating,  to  accommodate  three  Philips  ("Norelco")  70/35mm 
projectors,  one  a  standby,  with  Ashcraft  Super  Cinex  lamps.  The 
Astor  and  Carthay  Circle  installations  also  employ  this  equip- 
ment. 

Of  the  three  new  screen  installations,  that  of  the  Carthay 
Circle  is  the  largest,  being  58x28  feet.  The  Warner  screen  is 
50x24.  Both  of  these  screens  are  Hurley  SuperOptica,  a  low-gain 
pearl-surfaced  fabric  with  lenticulation.  The  Astor  screen  is  a 
Hurley  SuperGlo,  which  has  a  pearl  non-lenticular  surface  of 
medium  gain. 

At  the  Warner,  where  the  technical  qualities  of  the  presenta- 

HURLEY 

SCREENS 

for  all  four 
Opening  Engagements 

of 

"PORGY  and  BESS" 

The  Warner  Theatre  in  New  York  and  the  Carthay  Circle 
in  Los  Angeles  have  been  equipped  with  Hurley  Super- 
Optica screens.  The  Astor  in  Boston  and  the  Belleville  in 
Upper  Montclair,  N.J.  have  the  Super-Glo  screens.  These 
Hurley  Screens  assure  the  great  Samuel  Goldwyn  produc- 
tion optimum  pictorial  quality  and  visual  fidelity  at  all 
angles. 

HURLEY  SCREEN  COMPANY,  INC. 

96-17  Northern  Blvd.      Corona  68,  N.Y. 
V  _J 


Part  of  port  wall  of  booth  on  main  floor  of  the  Warner  theatre 
Broadway,  showing  two  of  the  Philips  70/35mm  projectors  with  A 
craft  Super  Cinex  lamps.  A  third  installation  is  at  right  of  th< 


tion  contrihuted  to  the  critical  acclaim  evoked  by  the  premie 
the  screen,  replacing  the  louvred  Cinerama  screen,  extends  1 
width  of  the  proscenium  arch,  with  a  relatively  slight  curvatu 
The  four-hank  seating  is  approximately  75  feet  wide,  with  nea 
all  of  the  main  floor  seating  within  a  distance  from  the  sere 
about  one-and-a-half  times  its  width. 


Installation  by  ALTEC 

Where  Quality  of  Sound 
Is  Most  Important! 

Another  ALTEC  Installation  — 
Warner  Theatre  in  New  York 

for  the  first  operatic 
production  in  70mm— 

"PORGY  AND  BESS" 

m  m  m 

ALTEC  SERVICE  COMPANY,  161  Sixth  Ave.,  New  York 


Motion  Picture  Daily 


15 


The  Public  is  told  about  it 


A  carefully  planned  and  executed  advertising,  publicity  and 
exploitation  campaign,  which  actually  began  last  year  when 
"Porgy  and  Bess"  first  got  under  way,  started  a  rolling  bar- 
rage last  week  with  the  opening  in  New  York.  Local  advertis- 
ing, supporting  each  opening,  will  be  heavy,  supported  by  a 
national  campaign  which  will  keep  the  public  conscious  of 
the  picture  for  a  long  time  to  come. 


-    :     i  \ 


)epartment  store  cooperation  was  extensive.  Macy's  had  full  page  news- 
paper ads,  right,  and  a  special  window,  above,  as  did  Bamberger's  in 
liewark. 


WHO  COULD  ASK  FOR  ANYTHING  MORE  IN  A  MOVIE. 


Porgy 

A  sLomous  SAMua  oouwrN  pftoDumON 

Who  could  ilk  lor  anyone  b«ic(  10  bfinz  ihii  «Irb()l«4  Ctnhwin- 
Hcywi'd  (oik  optii  10  the  KRcn?  It't  been  nujiy  yean  in  (he  comine 

UNFORCCTTABU  SONGS  BY  ttOML  flOtSHWIH 

Sonm  liLc  ■■Summe(Cimr."'T«t  Cot  PIcniy  0'NumnV'"Il  Alnl  Stcti- 
urily  So,"  jndihe»hoIe  migr.ifictnt  «rore  by  [hi.  (reii  New  Yoikct. 


::  I'ojc/, B«u,Sponin'Li(e,indMiri«. 


•joyid  Vattr  tnd  Btm  or 


WHO  COULD  ASK  FOR  ANYTHING  MORE  IN  A  STORE... 


NyranierMacy's  has  liecoiiie  as  niychj  part  ot  Kiw  Ifirk  as  ttesli)liiie,aswill>imiin  HitWfM  ivtr  as  Piin  and  Biss  nd  rtter  jnat  hrnnan  instititms 


MAIL  ORDERS  NOW! 

Exclusive  Engagement  * 

Write  now  for  resdr\'ed  seats. .  .so  you  may  be  among  the  first  to  see 

A  NEW  ERA  IN  MOTION  PICTURES! 


The  campaign  included  heavy  newspaper  ads,  left,  and  record  tie-ups,  below. 


SAMUEL  GOmWYN 


PORGY 

aivd 

BESS 


SIDNEY  POITIER  •  DOROTHY  DANDRID6E 
SAMMY  DAVIS,  Jr.-  PEARL  BAILEY 

Mjsic  by  GEORGE  GERSHWtN  •  Ubretlo  by  DuBOSE  HEYWARO 

b,  DuBOSE  HEYWARO  and  IRA  GERSHWIN 
(founiJed  on  Ihe  pli,  'PorgT'  b(  OuBOSE  and  DOROTHY  HEWIRO) 
Oi.ginally  produced  lor  ths  slage  by  Ihe  Thtaire  Guild  ■  ScempUr  b,  N,  RICHARD  HASH 
Oifected  by  OTTO  PREMIN6ER  •  OislnbjUd  byCOLUMSIA  pictures 
.^.=.....TODD-AO«  ■  TECHNICOLOR* 
STEREOPHONIC  SOUND 


YOU  HAVEN'T  SEEN  IT 
TILL  YOU'VE  SEEN  IT 
ON  THE  SCREEN! 


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tWROTHY  DANDRIDGE 


SAMMY  DAVIS,  JK. 


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16 


Motion  Picture  Daily 


1 

Thursday,  July  2,  1!| 


See  Way  Clear  Younghve  Will  Seek    Asks  Licens 


Ceremonies  Slated  for 
Harlem  RKO  Theatre 

The  newly  remodeled  RKO  Regent 
Theatre  in  Harlem  will  be  dedicated 
Monday  night  in  special  ceremonies 
in  which  Hulan  E.  Jack,  Manhattan 
borough  president,  will  participate. 
Many  celebrities  will  attend  includ- 
ing Miss  Therese  Washington,  Queen 
of  1959  Page  One  Ball,  and  Miss 
Cecelia  Cooper,  winner  of  Cannes 
1959  Beauty  Contest.  A  dozen  Ophe- 
lia DeVore  models  will  distribute 
flowers,  copies  of  Fannie  Hurst's 
novel  "Imitation  of  Life,"  records 
from  the  film  version's  original  sound 
track,  and  souvenir  programs.  Har- 
lem's prize  winning  PAL  Band  of 
40  pieces  will  provide  the  music. 
Miss  Hurst  will  also  be  on  hand. 

The  remodeled  theatre  has  a  new 
stainless  steel  front;  the  lobby  and 
boxoffice  are  modernized;  and  the 
auditorium  redecorated. 


Rosen  'M.C  at  Airport 

Samuel  Rosen,  executive  vice-pres- 
ident of  the  Stanley  Warner  Corp., 
was  master  of  ceremonies  Tuesday 
at  the  ground-breaking  for  the  In- 
ternational Synagogue  and  Jewish 
Center  to  be  constructed  at  Idlewild 
Airport.  He  is  vice-president  and 
chairman  of  the  finance  committee 
and  general  campaign  chairman  for 
the  project. 


{Continued  from  page  1) 
according  to  Ephraim  London,  coun- 
sel  for   Kingsley   International  Pic- 
tures, the  distributor. 

"I'm  pretty  sure  that  we  won't 
have  any  difficulty  in  obtaining  a  h- 
cense  for  the  picture  in  Providence, 
R.  I.,  and  the  state  of  Maryland," 
London  said  here  yesterday.  The  film 
was  banned  in  both  situations,  and 
Kingsley  had  planned  legal  action. 
This  now  will  be  dropped,  however, 
as  London  said  he  was  writing  the 
corporation  counsel  in  Maryland  to 
request  e.xhibition  licenses  for  "Lady 
Chatterley's  Lover." 

Dfsne/  Sues  ABC  Over 
Two  Programs  on  TV 

Walt  Disney  Productions  yesterday 
filed  suit  against  the  American  Broad- 
casting Company  charging  the  net- 
work with  illegally  attempting  to 
prevent  two  Walt  Disney  Studio 
television  programs,  "Zorro"  and 
"Mickey  Mouse  Club,"  from  being 
televised  next  Fall.  The  suit,  filed  in 
the  Federal  District  Court  of  New 
York,  asks  the  court  to  invalidate  the 
agreements  between  Walt  Disney 
Productions  and  ABC  under  the 
provisions  of  the  Federal  anti-trust 
act. 

The  suit  does  not  involve  the  "Walt 
Disney  Presents"  program  which  is 
covered  by  a  separate  agreement  and 
will  be  televised  over  the  ABC  net- 
work this  Fall. 

Commenting  on  the  action,  Roy 
Disney,  president  of  Walt  Disney 
Productions  stated,  "Several  weeks 
ago,  the  ABC  network  advised  us, 
and  announced  publicly,  that  they 
would  not  televise  'Zorro'  or  the 
'Mickey  Mouse  Club'  over  their  net- 
work next  season,  and  at  the  same 
time  they  told  us  we  could  not  offer 
these  programs  to  any  other  television 
outlet.  Subsequently  they  have  inter- 
fered and  prevented  our  attempts  to 
offer  these  programs  to  any  other 
network  or  independent  television 
station." 


MCP  to  Release  Four 
Films  During  July 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  1.  -  MCP 
Film  Distributing  Co.  will  release  four 
films  in  July,  and  will  begin  produc- 
tion on  a  fifth.  The  first  package  in- 
cludes "The  Half  Pint"  and  "Bronco 
Fury,"  the  latter  a  color  featurette 
filmed  in  Texas.  At  the  end  of  July 
"Beyond  the  Time  Barrier"  and  "The 
Invisible  Snatch"  will  be  released. 

MCP  will  go  into  pre-production  on 
"The  Brat"  with  a  tentative  starting 
date  on  July  27,  in  Louisiana,  to  be 
filmed  in  wide  screen  and  color. 


Handles  'Magic  Flame' 

Columbia  Pictures  has  retained 
Constance  Hope  to  handle  the  long- 
range  promotion  on  the  personalities 
and  music  of  William  Coetz'  "A  Mag- 
ic Flame,"  it  was  announced. 


New  Licensing  Law 

Special  to  THE  DAILY 

ALBANY,  N.Y.,  July  1-Expressing 
"amazement  at  the  decision"  by  the 
U.S.  Supreme  Court  in  the  "Lady 
Chatterley's  Lover"  case  and  inabil- 
ity to  "comprehend  the  reasoning  of 
the  learned  judges,"  Assemblyman 
Joseph  R.  Younglove,  chairman  of  the 
Joint  Legislative  Committee  on  the 
Publication  and  Dissemination  of  Of- 
fensive and  Obscene  Material,  said 
today  his  group  would  confer  with 
the  State  Education  Department  and 
the  attorney  general's  office  on  the 
possibility  of  amending  the  present 
licensing  law. 

Younglove,  Johnstown  Republican, 
stressed,  "there  is  no  urgency  on  our 
part.  Changes  could  not  be  proposed 
before  the  next  regular  session  of  the 
legislature,  in  January." 

Will  Study  Ruling  Closely 

The  joint  committee  will  study  the 
decision,  with  its  six  opinions;  will 
then  ask  the  Education  Department 
and  the  attorney  general  whether 
they  think  amendments  should  be 
made  to  the  statute,  Younglove  add- 
ed.  His  formal  statement  declared: 

"I  certainly  do  not  agree  with 
them."  (The  Supreme  Court  judges.) 

"This,"  it  continued,  "may  be  a 
good  legal  interpretation  of  the  law, 
but  it  does  not  make  good  common 
sense  to  me.  Perhaps  we  need  less 
law  and  more  sense." 

"I  am  alarmed,"  concluded 
Younglove's  statement,  "lest  our 
quest  for  freedom  causes  us  to  de- 
stroy that  freedom  which  we  have 
cherished  so  dearly,  but  which  is 
gradually  being  undermined  by  those 
who  would  overstep  all  bounds,  per- 
haps for  selfish  monetary  gains." 

Has  Lauded  the  Division 

Younglove  explained  that  until  the 
Supreme  Court  decision  has  been 
thoroughly  analyzed,  it  would  not  be 
possible  to  appraise  the  precise  ef- 
fect on  the  operations  of  the  State 
Education  Department  motion  pic- 
ture division.  He  has  frequently  com- 
mended the  division,  as  has  James 
A.  Fitzpatrick,  counsel  to  the  joint 
committee  and  its  former  chairman. 
The  committee's  annual  report,  sub- 
mitted March  24,  likewise  praised 
the  division,  quoting  extensively  from 
a  statement  by  director  Louis  M. 
Pesce. 

Assemblyman  Luigi  R.  Marano, 
Brooklyn  Republican,  who  for  three 
years  has  be«n  co-sponsor  of  a  bill 
requiring  the  motion  picture  division 
to  classify  pictures,  and  theatres  to 
advertise  the  classifications,  said:  "I 
think  the  Supreme  Court  decision  is 
not  in  conformity  with  the  principles 
as  enunciated  by  the  law  in  New 
York  State.  It  is  the  primary  purpose 
of  the  state  to  protect  the  people 
from  motion  pictures  which  would 
corrupt  morals." 

To  Fete  Jean  Servais 

Jean  Servais,  French  star  of  "Rififi" 
and  "He  Who  Must  Die,"  was  hon- 
ored at  a  cocktail  reception  party 
yesterday  by  the  French  Film  Office. 


{Continued  from  page  1) 
Flick,  ex-director  and  present  exej 
tive  assistant  to  state  education  cq| 
missioner  James  E.  Allen,  Jr.,  s\\ 
that  London  "would  hardly  seek! 
license  if  he  thought  the  entire  l\ 
had  been  struck  down."  I 
Pending  receipt  of  a  copy  of  I 
decision  in  which  six  opinions  i, 
understood  to  have  been  written  ai 
close  study  of  it  by  Dr.  Charles 
Brind,  Jr.,  counsel  for  the  rege; 
and  the  education  department, 
future  scope  of  the  Motion  Pictn: 
Division's  power  will  not  be  p: 
cisely  determined. 

It  is  assumed  here  that  secti^ 
122-A,  added  by  the  legislature  j 
1954,  has  been  ruled  invalid  as  I 
"ideas"  in  what  constitutes  "immoral 
This  amendment,  introduced  by  Sej 
ator  Earl  W.  Brydges  and  Assemblj 
man  James  A.  Fitzpatrick,  prohibit 
the  showing  of  motion  pictures  thi 
present  "acts  of  sexual  immoralit] 
perversion  or  lewdness  as  a  desirab, 
acceptable  or  proper  pattern  of  h 
havior." 

Divided  Five-to-Four 

A  five-man  majority  held  this  po 
tion  of  the  law  unconstitutional.  Tl 
four  other  members  joined  on  narrow 
er  grounds. 

The  majority's  ruling  does  not  a 
feet  the  right  of  New  York  or  aij 
other  state  to  prevent  the  screeniiJ 
of  pornographic  scenes,  according  : 
the  interpretation  here.  The  opiniq 
was  expressed  that  press  associatic 
stories  erred  in  certain  respects. 

"Proof  of  the  complexity  of  tl 
issues  raised  by  'Lady  Chatterle\ 
Lover',"  commented  Flick,  "is  th 
fact  the  state  court  of  appeals  spl 
4-3  on  the  regents'  findings  the  filii 
should  be  banned,  and  that  five  sen 
arate  opinions  were  written.  The  U.s| 
Supreme  Court  dividing  five  to  fouj 
on  the  unconstitutionality  of  one  seq 
tion  of  the  licensing  law,  and  si 
opinions  were  written.  This  was  m 
an  "open  and  shut"  case,  as  censo^ 
ship  opponents  had  claimed." 

Pennsylvania  Censor  Bill 
Hit  By  2  N.  Y.  Legislators 

ALBANY,  N.  Y.,  July  1-"I  ai? 
opposed  to  the  basic  concept  of  pre! 
censorship,  whether  it  be  the  require 
ment  that  a  motion  picture  be  suIt 
mitted  for  licensing  prior  to  public 
showing,  or  immediately  after  tin 
first  public  exliibition— such  as  is  projj 
posed  in  a  bill  pending  in  Pennsyl-Ii 
vania." 

So  declared  Assemblyman  Bentiei 
Kassal,  Democrat-Liberal  of  New 
York  City,  today. 

Kassal  continued:  "I  feel  that  tin 
legislature  should  enact  specific  aiic 
limited  criteria  in  appropriate  areas 
such  as  obscenity.  The  courts  shouli 
thereafter  determine  if  there  be  : 
violation  of  this." 

Assemblyman  Daniel  Kelly,  Man- 1 
hattan  Democrat-Liberal,  and  As-j 
semblyman  Luigi  R.  Marano,  Brook  ' 
lyn  Republican,  also  questioned  tin 
wisdom  and  justice  of  the  proposed! 
Pennsylvania  statute,  insofar  as  i:| 
would  hold  an  exliibitor  responsibleJ 
for  proving  a  film  was  not  obscene  ! 


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JUNE  23, 1959 


)^N\ES  VtLOE 
UNITED  ARTISTS  CORP. 

SEVENTH  MENUE.N.V.  C.  ^^RLD  IN  BO  OMS  ^  SIX  DRWE 

CURRENTLV  PLA^^G  THE  .0  0  m  ^^^^  ^^^^^ 

r:^^^^^^^^^^^^^^^  BERTP.OSH 


AVAILABLE  NOW  FOR 
^^ITUATIONS 
CONTACT  YOUR  U.A.  BRANCH 


IIICHAEL  TODD,  JR.  729  SEVENTH  AVENUE,  NEW  YORK  19,  N.  Y. 


18 


Motion  Picture  Daily 


Thursday,  July  2,  19 


..JEWS 

Roypiip 

Two  U.S.  Actresses  Honored 

Deborah  Kerr  and  Susan  Hay\%'ard 
have  been  honored  with  Italy's  top 
acting  awards,  the  Da\'id  di  Dona- 
tello  plaques.  Miss  Kerr  was  cited  for 
her  performance  in  Hecht-Hill-Lan- 
caster's  "Separate  Tables,"  while  Miss 
Hayward  received  a  special  a\\'ard 
out  of  competition  for  her  portrayal  in 
Figaro's  "I  Want  to  Live."  Both  films 
are  distributed  by  United  Artists. 
• 

Founds  'Comedy  College' 

Jerry  Lewis,  starring  in  Hal  Wallis' 
"Visit  to  a  Small  Planet'  for  Para- 
mount, has  estabhshed  the  Jerry  Lewis 
Comedy  Workshop  devoted  to  devel- 
oping the  comedy  talents  of  unknown 
actors.  Assisted  by  Ron  Carter,  Lewis 
holds  classes  in  the  teclmiques  of  pro- 
voking laughs. 

• 

Circuit  Plugs  Miss  Lynley 

Fox  West  Coast  theatres  this  week 
%vill  start  running  the  special  Carol 
Lynley  "new  star  featurette"  in  30 
theatres  throughout  Southern  Cali- 
fornia. Following  this  run,  the  30  prints 
will  then  be  moved  to  a  second  group 
of  as  many  theatres.  Additionally,  lob- 
by displays  help  to  promote  the  actress 
and  her  forthcoming  20th  Centurv- 
Fo.x  pictures,  "Blue  Denim"  and  "Hol- 
iday for  Lovers." 

• 

UA  in  Tie  with  Pocket  Books 

United  Artists  and  Pocket  Books, 
Inc.  have  set  a  major  book  promotion 
in  behalf  of  Harbel  Productions'  "Odds 
Against  Tomorrow,"  starring  Harry 
Belafonte,  Robert  Ryan  and  Shelley 
Winters.  The  new  edition  of  the  Wil- 
liam McCivern  novel  will  be  pub- 
lished two  months  before  the  film's 
national  release  date.  More  than  350,- 
000  copies  giving  full  credits  for  the 
UA  suspense  drama  and  featuring 
scene  stills  from  the  production,  will 
be  distributed  to  leading  book  and 
department  stores. 

Drew  Again  Will  Head 
Miss.  Theatre  Owners 

Special  to  THE  DAILY 

BILOXI,  Miss.,  July  1.  -  The 
Mississippi  Theatre  Owners  Associa- 
tion, newest  regional  unit  of  Theatre 
Owners  of  America,  will  be  headed 
again  in  1959-60  by  George  Davis 
of  Drew,  Miss.  The  Mississippi  unit, 
which  ended  its  two-day  convention 
at  the  Buena  Vista  Hotel  in  Biloxi, 
Miss.,  yesterday,  by  voting  the  affilia- 
tion with  TOA,  re-elected  Davis  for 
another  term. 

Others  elected  were  northern  vice- 
president— B.  F.  Jackson  of  Ruleville; 
central  vice-president— A.  L.  Royal  of 
Meridian;  southern  vice-president- 
Stan  Taylor  of  Natchez,  and  secre- 
tary-Ed Ortte  of  Gulfport. 


Tex.  Drive-ins 


{Continued  from  page  1) 
this  past  spring  and  conferring  with 
sales  managers.  Doak  said  it  was  a 
matter  of  convincing  sales  managers 
of  the  increased  status  of  the  dri\'e- 
in  in  the  industry  which  has  been 
growing  steadih'  the  past  few  years. 

At  Weisenburg  Theatres,  booker 
Harold  Brooks  said  thev  were  verv 
pleased  for  their  two  Dallas  drive- 
ins.  And  in  Wichita  Falls,  their  thea- 
tres were  already  enjoying  the  bene- 
fits of  the  31-dav  clearance. 

General  consensus  of  drive-in  own- 
ers all  over  town  was  that  the  new 
edict  represented  a  long  overdue 
acknou'ledgement  of  the  prestige  of 
the  drive-in  in  the  industry. 


Legion  Rates 

(Continued  from  page  1) 
ject  matter  of  this  film  (rape)  is  so 
explicitly  and  frankly  detailed  is 
judged  to  exceed  the  bounds  of  moral 
acceptability  and  propriety  in  a  mass 
medium  of  entertainment." 

A  Separate  Classification  is  given  to 
certain  fibns,  "while  not  morally  of- 
fensive in  themselves  require  some 
analysis  and  explanation  as  a  protec- 
tion to  the  uninformed  against  wrong 
interpretations  and  false  conclusions." 


Documentary  on  Israel 
Completed  at  Warners 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  1.  -  "Is- 
rael," a  half-hour  documentary  mo- 
tion picture  on  that  country,  is  being 
completed  at  ^Varner  Bros.  Studios. 
Edward  G.  Robinson  is  the  star  and 
narrator  of  the  CinemaScope-Techni- 
color  film.  Jack  L.  \\'arner,  president 
of  Warner  Bros.,  pro\'ided  the  facili- 
ties of  the  ^^'arner  studio  for  editing 
and  scoring  the  film,  which  was  pho- 
tographed bv  Nissim  Leon  of  Israel 
and  directed  by  Sam  Zebba.  The 
story  and  commentary  was  written 
by  Leon  Uris. 

The  film,  depicting  life  in  modem 
Israel  as  well  as  sites  of  Biblical  his- 
tory, is  sponsored  by  the  Israel  Bond 
Organization  and  the  State  of  Israel. 


Bagnall  Named  Head 
Of  M.P.  Relief  Fund 

HOLLYWOOD,  July  1. -George  L. 
Bagnall  has  been  reelected  president 
of  the  Motion  Picture  Relief  Fund 
for  fourth  consecutive  year.  Other  of- 
ficers reelected  were:  Albert  Hilton, 
Otto  Kruger,  Sol  Lesser,  Valentine 
Davies,  vice-presidents;  E.  L.  De  Pa- 
tie  treasurer,  and  Wilma  Bashor,  ex- 
ecutive director. 


/.  Briskin  Rejoins  Col. 

HOLLYWOOD,  July  1. -Follow- 
ing the  recent  buy-out  of  Briskin 
Productions,  Irving  Briskin  has  re- 
joined Columbia  Pictures  as  a  full- 
time  employee  charged  with  the  re- 
sponsibility of  administering  the  West 
Coast  activities  of  Screen  Gems,  the 
Columbia  TV  subsidiary. 


PEOPLE 


Samuel  Goldwyn,  Jr.,  will  be  one 

of  the  principal  speakers  at  tlie  tliird 
annual  Southern  Writers  Conference 
which  will  be  held  the  week  of  Aug.  2 
at  the  Georgia  Center  for  Continuing 
Education  under  sponsorship  of  the 
Uni\'ersity  of  Georgia. 

□ 

Otto  Jorgensen,  owner  of  the  Main 
Theatre,  Garland,  Utah,  has  enrolled 
his  operation  in  Theatre  Owners  of 
America,  and  in  the  TOA  affiliate,  the 
Mountain  States  Theatres  Associa- 
tion. 

□ 

Dave  Davies  has  rejoined  the  Para- 
mount studio  publicity  department  as 
national  magazine  contact,  replacing 
Lindsay  Durand,  who  has  resigned. 
Davies,  former  magazine  planter  for 
Columbia,  recently  has  handled  units 
at  Paramount. 

□ 

Joe  Archuletta,  formerly  assistant 
manager  at  tlie  Paramount  Theatre, 
Denver,  has  joined  the  Atlas  circuit 
tlrere  to  manage  its  Oriental  Theatre. 
□ 

A.  Leo  Ricci,  owner  of  the  Capitol 
Theatre,  Meriden,  Conn.,  has  been 
elected  president  of  the  Meriden 
Lions  Club. 

□ 

Miran  Jenette  has  taken  over  the 
lease  and  reopened  the  Morristown 
Drive-in  Theatre,  Morriston,  O., 
being  served  by  Herbert  Horstemeier 
Bookincr  Service. 

o 

□ 

Mrs.  Alfred  Alperin,  wife  of  the 
general  manager  of  the  Meadows 
Drive-in  Theatre,  Hartford,  has  be- 
come associated  witli  Hartford  in- 
terests in  ownership  and  operation  of 
the  Moodus  Pines  Hotel,  Moodus, 
Conn.,  functioning  as  co-manager  of 
the  summer  resort  establishment. 


Great  Plaim 


^Underworld'  for  Fuller 

HOLLY^^'OOD,  July  1-Samuel 
Fuller's  second  Globe  Enterprises 
production  for  Columbia  Pictures  re- 
lease will  be  "Underworld,  U.  S.  A.," 
based  on  the  seriahzed  story  by 
Joseph  F.  Dinneen,  which  appeared 
in  the  Saturday  Evening  Post.  The 
property  was  acquired  from  Ray 
Stark,  who  retains  an  interest  in  the 
picture.  Fuller  will  write  the  screen- 
play as  well  as  produce  and  direct 
the  picture,  which  has  an  Oct.  5  start 
date. 


Museum  Hikes  Rates 

The  Museum  of  Modern  Art  here 
has  increased  its  admission  rates  from 
75  cents  to  95  cents,  William 
A.  M.  Burden,  president,  announced. 
The  increase  will  make  it  possible 
for  the  institution,  which  has  no 
government  subsidy  and  is  entirely 
dependent  on  annual  contributions 
from  the  general  public,  to  maintain 
its  7-day  a  week  program  of  changing 
exhibitions  and  film  showings,  he  saicl. 


( Continued  from  page  1 ) 
for  three  pictures  that  have  bei 
tentatively  selected  for  emphasis 
the  next  three  months.  The  films  ar 
for  July,  "A  Private's  Affair"  (20 
Century-Fox);  for  August,  "Yello\ 
stone  Kelly,"  (Warner  Brothers),  ai 
for  September,  "Wonderful  Countr\ 
(United  Artists). 

Plans  were  laid  to  use  press,  T 
and  radio  to  attract  public  intere 
in  these  films  in  the  Great  Plaii 
area.  There  will  be  an  attempt  to  se 
these  pictures  to  the  young  market  o 
the  basis  of  the  .young  names  appeal 
ing  in  the  pictures. 

Pleased  with  Product 

Those  present  at  the  meeting  e^ 
pressed  pleasure  in  the  picturt 
scheduled  to  be  released  in  the  ne^ 
few  months.  The  opinion  was  e> 
pressed  that  the  list  of  picturt 
scheduled  for  release  for  the  next  si 
montlis  looked  better  than  anythin 
seen  in  the  last  couple  of  years. 

Tlie  different  exchange  areas  ar 
considering  separate  but  integrate< 
advertising  campaigns. 

Gruenberg  Named 

(Continued  from  page  1 ) 
the  Gross-Krasne-Sillerman,  Inc.,  or 
ganization  ^\'as  acquired  by  NTA 
Gruenberg  was  a  vice-president  o 
G-K-S.  He  has  an  extensive  back 
ground  in  motion  picture  distribu 
tion,  having  been  associated  witi 
RKO  Radio  Pictures,  where  he  start' 
ed  as  a  salesman  and  then  became 
through  various  promotions.  New 
York  metropolitan  division  manager 
He  also  was  responsible  for  haisoii 
witli  outside  producers  and  acquisi- 
tion of  independently-produced  fea- 
ture films. 


45  Dates  for  'Circus' 

LOS  ANGELES,  JuK  1.  -  Allied 
Artists  is  readying  a  saturation  open- 
ing engagement  in  at  least  45  Los 
Angeles  area  theatres  for  "The  Big, 
Circus"  on  Wednesday,  Aug.  5. 


Special  'Movie  Memo' 
Prepared  for  Editors 

Ernest  Emerling,  vice-president  of 
Loew's  Theatres  in  charge  of  adver- ' 
tising  and  publicity,  has  made  up  a 
special  "Movie  Memo,"  in  addition 
to  the  bi-weekly  editions,  containing 
six  by-lined  star  interviews  for  editors 
that  can  be  used  to  fill  their  columns 
during  their  vacations.  The  interviews 
include  features  by  Eva  Gabor  ("It 
Started  With  A  Kiss");  Joanna  Barnes 
("Tarzan,  The  Ape  Man");  Alfred 
Hitchcock  ("North  By  Northwest"); 
Martha  Scott  ("Ben-Hur");  Charlton 
Heston  ("Ben-Hur")  and  Shirley  Mac- 
Laine  ("Ask  Any  Girl"). 

Each  feature  is  accompanied  bv 
art.  "Movie  Memo"'  has  been  pub- 
lished by  Loew's  Theatres  since  1945, 
and  is  a  service  to  editors,  columnists 
and  commentators. 


rhursday,  July  z,  lyoa 


Motion  Picture  Daily 


19 


Try 

:re 

laii 

St 


\A  Jints 


lew  Drive-ln  Announced 
is  One  Theatre  Demolished 

I  Special  to  THE  DAILY 

PONTIAC,  Mich.,  July  1-As  one 
leatre  is  being  demolished  in  this 
[twn  announcement  comes  of  plans 
ii  build  a  new  drive-in  theatre  at 
cost  of  $500,000.  The  theatre  giving 
^ay  to  a  parking  lot  is  the  34-year- 
d  Orpheum,  once  the  town's  "lux- 
theatre. 

The  new  drive-in  is  to  be  built  by 
Iton  Samuels'  Miracle  Mile  Corp. 
id  will  be  called  the  Miracle  Mile 
rive-In.  Construction  begins  im- 
e'diately  and  an  opening  is  set  for 
iptember.  The  drive-in  will  be 
|uipped  for  70mm  projection  in  ad- 
tion  to  standard  and  can  accom- 
odate 1500  cars.  Location  is  ad- 
pent  to  the  Miracle  Mile  housing 
,velopment.  Samuels  also  operates 
e  Pontiac  and  Jackson  drive-ins. 


se  of  Non-Theatrical 
Urns  Seen  Increasing 

The  production  of  films  for  non- 
;atrical  use,  and  the  sale  of  audio- 
ual  equipment  for  the  showing  of 
:h.  films  is  increasing  steadily,  ac- 
cding  to  an  article  in  the  June  issue 
'  the  Society  of  Motion  Picture  and 
Revision  Engineers  Magazine,  which 
out  that  the  dollar  value  of  such 
ins  and  equipment  produced  last 
lir  reached  $225,000,000. 
ttrotal  investment  in  non-theatrical 
m  since  the  end  of  World  War  II 
)S  been  2.5  billion  dollars  the  article 
tes. 

The  six  major  users  of  non-theatri- 
i  films  and  equipment  and  their  ex- 
tiaditures  last  year  are:  (1)  business 
i  industry,  $150,000,000;  (2)gov- 
iment— federal,  state  and  local— 
1000,000;  (3)  educational  groups, 
^,000,000;  (4)  reh  gious  groups, 
'5,000,000;  (5)  civic,  social  welfare 
i  recreational  groups,  $8,000,000, 
'1  (6)  medical  and  health  groups, 
'000,000. 


BPC  Trading  Profit  in 
Ig  Increase  for  Year 

From  THE  DAILY  Bureau 

^ONDON,  July  1.  -  Associated 
|tish  Picture  Corp.  had  a  trading 
fit  of  £5,434,722  for  the  year  end- 
i,  March  31  as  compared  with  £3,- 
iJ,|994  in  the  previous  year.  Credit- 
;in  large  part  was  the  company's 
'vision  operations. 
Jet  profit  for  the  current  year  was 
^,302,825  as  compared  with 
|, 132,157  in  the  previous  year. 

I'  Acquires  'Sapphire^ 

^^niversal  Pictures  and  the  Rank 
'anization  have  concluded  arrange- 
•its  for  Universal  to  handle  the 
ted  States  distribution  of  the  Mi- 
sl  Relph  and  Basil  Dearden  pro- 
tion,  "Sapphire,"  in  Eastman 
or,  it  was  announced  by  Henry  H. 
■tin,  general  sales  manager  of 
versal.  An  early  fall  American  pre- 
_re  is  being  planned. 


Report  Wide  Use  of  B-B  Radio  Records 


{Continued  from  page  1) 
will  open  a  10-week  business  build- 
ing   campaign    involving  saturation 
use  of  the  Compo  record  of  songs 
and  jingles  on  Monday. 

Radio  station  WVNJ,  (620  on  the 
dial)  operated  by  the  Newark  News, 
cooperating  with  New  Jersey  ex- 
hibitors, is  playing  the  record  free 
of  charge  several  times  daily  the  re- 
mainder of  this  week  so  that  exhibit- 
ors may  see  how  it  operates. 

Meanwhile,  additional  orders  for 
the  record  are  pouring  into  the 
Compo  offices  from  exhibitors  from 
Texas  to  the  Canadian  border. 

New  York's  metropolitan  campaign 
was  approved  in  a  telephone  canvass 
of    members    of    the  Metropolitan 


Motion  Picture  Theatre  Association 
and  the  Independent  Theatre  Owners 
Association.  In  order  to  take  ad- 
vantage of  the  early  July  opening 
date  for  use  of  the  record,  it  was 
stated  that  time  did  not  permit  call- 
ing a  meeting  of  all  metropolitan  ex- 
hibitors to  allow  for  more  extended 
discussion  and  preparation  of  radio 
campaign  plans.  However,  all  ex- 
hibitors who  were  approached  were 
enthusiastic  about  the  plan,  it  was 
stated. 

The  metropolitan  radio  broadcasts 
are  under  the  supervision  of  Charles 
Call,  Ernest  Emerling,  Martin  Levine 
and  Harry  Mandel,  working  in  con- 
junction with  the  advertising  firm  of 
Donahue  &  Coe.  Cost  of  the  radio 


Woodmount  Takes  Over 
Fox  Theatres  from  NT 

Special  to  THE  DAILY 

DETROIT,  July  1  -  The  Wood- 
mount  Corp,  owners  of  the  down- 
town Fox  Theatre  here,  is  taking  over 
operation  of  the  house  from  National 
Theatres,  it  was  learned  here  today. 
National  has  leased  the  house  for  the 
past  20  years. 

National  is  lending  managing  di- 
rector Robert  Bothwell  to  Wood- 
mount  for  60  days.  He  will  continue 
to  function  as  manager  and  book  for 
the  5,100-seat  theatre,  largest  in 
Michigan. 


Circle  Theatre,  Bronx 
Under  New  Operation 

Interstate  Theatres,  Inc.,  Seymour 
Selig,  president,  operators  of  houses 
in  the  metropolitan  area,  has  ac- 
quired a  long-term  lease  on  the  800- 
seat  Circle  Theatre  in  the  Bronx, 
from  Lane  Management  Corp.,  own- 
ers. The  new  lessee  will  install  new 
seating  and  projection  equipment, 
and  will  redecorate  the  house. 

The  firm  of  Berk  and  Krumgold 
was  the  broker  in  the  deal. 


Wometco  Dividend 

MIAMI,  Fla.,  July  1-The  board 
of  directors  of  Wometco  Enterprises, 
Inc.,  this  week  voted  a  quarterly  divi- 
dend of  17y2  cents  per  share  on  the 
company's  Class  A  common  stock.  A 
quarterly  dividend  of  6V2  cents  per 
share  was  voted  for  the  class  B  stock. 
This  dividend  will  be  paid  Sept.  15 
to  stockholders  of  record  as  of  Sept. 
1,  and  will  be  the  second  such  quar- 
terly dividend  since  the  public  issu- 
ance of  Wometco  Enterprises,  Inc., 
stock  in  April  of  this  year. 

A  A  Duo  to  Open 

HOLLYWOOD,  July  1-Allied 
Artists  kicks  off  its  war  action  combo, 
"Surrender  —  Hell,"  and  "Battle 
Flame,"  with  a  three  picture  engage- 
metn  in  the  San  Diego  area  July  29. 
Theatres  booked  are  the  Cabrillo,  San 
Diego;  the  Big  Sky  Drive-in,  Chula 
Vista,  and  the  Alvarado  Drive-in,  La 
Mesa. 


MBS  Files  Voluntary 
Bankruptcy  Petition 

A  petition  under  chapter  11  of  the 
Federal  Bankruptcy  Act  was  filed 
here  voluntarily  yesterday  by  the 
Mutual  Broadcasting  System,  Inc., 
which  hsted  $3,195,207  in  liabifities 
and  $579,607  in  assets.  The  petition 
seeks  to  set  up  a  plan  to  pay  ofl^  more 
than  200  creditors  of  the  company 
and  to  continue  its  business. 

Owner  Robert  F.  Hurligh  states  in 
the  petition  that  the  broadcasting 
company's  volume  of  business  was 
too  low  for  the  cost  of  operations. 
Listed  among  the  many  creditors  are 
American  Telephone  and  Telegraph, 
over  $500,000;  RKO  Teleradio  over 
$125,000;  and  major  baseball  clubs, 
over  $250,000. 


'Nun's  Story'  a  Hit 
In  Seven  Engagements 

Warner  Bros.'  "The  Nun's  Story" 
has  registered  box-office  grosses 
matching  or  surpassing  the  business 
for  "Sayonara"  and  "Auntie  Mame" 
the  company's  two  top  releases,  in 
each  of  seven  pre-release  engage- 
ments across  the  country,  the  com- 
pany reported  yesterday.  In  its  world 
premiere  engagement  at  Radio  City 
Music  Hall,  the  film  is  heading  to- 
ward a  second-week  gross  of  more 
than  $180,000,  with  $130,529 
amassed  in  the  first  five  days  of  the 
second  week. 

At  the  Paramount  Theatre  in  Hol- 
lywood, a  $25,000  week  is  expected 
on  the  basis  of  a  $19,539  gross  in  the 
first  five  days.  The  first  five  days  at 
the  Michigan  Theatre  in  Detroit 
brought  a  gross  of  $20,380,  with  a 
$26,000  week  indicated.  In  Wild- 
wood,  N.  J.,  a  five-day  figure  of  $7,- 
385  at  the  Casino  Theatre  indicated 
an  $11,500  week.  In  six  days  at  the 
Randolph  Theatre  in  Philadelphia, 
the  film  racked  up  a  $28,564  gross, 
with  a  $32,000  week  expected.  At  the 
Metropohtan  Theatre  in  Boston,  the 
film  scored  a  $27,988  gross  in  four 
days,  including  a  record-breaking 
$9,255  Sunday.  The  four-day  figure 
at  the  Roxy  Theatre  in  Atlantic  City, 
N.  J.,  was  $7,189,  with  a  $12,000 
week  estimated. 


program  is  $1,.500  per  week  for  10 
weeks.  Each  first  run  neighborhood 
theatre  is  being  asked  to  contribute 
$10  a  week  for  10  weeks,  or  $100 
for  the  10-week  period. 

The  30-second  songs  and  jingles 
prepared  for  the  industry's  business 
building  campaign  will  furnish  the 
source  of  material  for  the  radio  pro- 
grams. Tagged  to  each  record  will  be 
a  30-second  plug  of  the  top  features 
finishing  up,  starting  and  coming  over 
the  first  run  neighborhood  theatres, 
so  that  a  total  of  six  films  will  be 
plugged  on  each  announcement. 

Four  N.  Y.  Stations  Slated 

In  the  first  week  of  the  New  York 
campaign  the  record  will  be  played 
over  stations  WNEW,  WABC,  WINS 
and  WMGM.  In  addition,  Compo 
records  will  be  used  on  other  out- 
lying stations  for  which  radio  time 
already  has  been  contracted. 

In  order  that  all  exhibitors  with- 
in the  WVNJ  station's  listening  area 
who  have  not  yet  heard  the  records 
may  have  an  opportunity  to  hear  and 
evaluate  them  in  actual  use,  Compo 
made  public  the  following  time 
schedule  at  which  the  records  may 
be  heard  today  and  tomorrow:  10:38 
and  11:49  A.M.  and  12:50,  1:39,  2:59 
and  3:48  P.M.  On  Saturday  the 
schedule  calls  for  the  Compo  songs 
and  jingles  to  be  played  at  10:27 
A.M.  and  12:49,  1:49,  2:26  and  3:16 
P.M.,  and  on  Sunday  at  10:27  A.M. 
and  12:16,  1:15,  2:27,  3:16  and  4:17 
P.M.  Station  WVNJ  may  be  timed  in 
on  620  on  the  radio  dial. 

Jersey  Allied  Aided 

The  WVNJ  promotion  was  ar- 
ranged through  the  efforts  of  Sidney 
Stern  and  Dick  Turteltaub,  president 
and  secretary,  respectively,  of  the 
Allied  Theatre  Owners  of  New  Jer- 
sey; Bruno  Kern  of  the  Eastern 
Drive-In  Circuit  and  Edgar  Goth  of 
the  Stanley  Warner  Theatres,  in  co- 
operation with  Ivon  Newman,  WVNJ 
station  manager. 

In  addition  to  participating  in  the 
New  York  metropolitan  promotion, 
Harry  Mandel,  vice-president  and  ad- 
vertising director  of  the  RKO  Thea- 
tres, has  ordered  24  additional  records 
for  use  of  the  out-of-town  theatres 
in  that  circuit.  Orders  for  the  Compo 
records  also  have  been  received  from 
the  Toledo  Theatre  Association,  the 
Martin  Theatres  of  Georgia  and  the 
Interstate  Theatres  of  Texas,  which 
has  ordered  12  records  for  use  of 
theatres  in  Dallas,  San  Antonio, 
Houston,  Forth  Worth,  Austin  and 
Galveston.  Individual  records  also 
have  been  ordered  by  exhibitors  in 
Frankfort,  Ky.;  Kalispell,  Mont.;  and 
Roswell,  N.  M. 

McCarthy  Urges  Speed 

Inasmuch  as  the  current  records 
are  only  available  for  use  for  a  13- 
week  period,  beginning  July  1,  Mc- 
Carthy has  requested  that  all  ex- 
hibitors desiring  to  participate  in  the 
program  rush  their  orders  in  order 
to  assure  prompt  delivery. 


Flash!  Aii-Time 
opening  day 
record  af  Pilgrim 
Theatre,  Boston 


^mmrr^  '''''' 

^  ■  ■  ■■ 


A  JOSEPH  E.  LEVINE  PRESENTATION  •  Distributed  by  WARNER  BROS. 


MOTION  PICTURE 

DAILY 


VOL.  86,  NO.  3 


NEW  YORK,  U.S.A.,  MONDAY,  JULY  6,  1959 


TEN  CENTS 


ISLRB  Rulings 

MGA  Is  Victor 
In  Two  Labor 
Dispute  Cases 

Upheld  on  Elections  And 
Enforcing  of  Union  Shop 

By  J.  A.  OTTEN 

WASHINGTON,  July  5-The  Mu- 
sicians Guild  of  America  won  two 
important  victories  in  cases  pending 
before  the  National  Labor  Relations 
Board. 

A  three-man  board  panel  upheld 
the  Guild's  request  for  representation 
elections  among  musicians  employed 
b)'  independent  producers,  sustaining 
bargaining  units  just  about  along  the 
lines  the  Guild  requested. 

An  N.L.R.B.  trial  examiner  simul- 
taneously ruled  the  Guild  had  a  right 
to  enforce  union  shop  provisions  in 
its  contract  with  major  producers  and 
dismissed  unfair  labor  charges 
{Continued  on  page  6) 

Camden  Not  Affected  by 
S.C.  Sunday  'Blue  laws' 

Special  to  THE  DAILY 

CAMDEN,  S.C,  July  5-Camden 
theatre  operators  need  not  fear  state 
"blue  laws",  if  they  open  for  business 
on  Sundays.  Daniel  R.  McLeod,  state 
attorney-general,  has  ruled  that  a 
Kershaw  County  law  permitting  Sun- 
day movies  in  the  county  has  never 
been  repealed. 

According  to  Mr.  McLeod,  it  seems 
that  the  Kershaw  County  Legislative 
(Continued  on  page  2) 

John  Adler,  Formerly 
Wis.  Allied  Head,  Dies 

Special  to  THE  DAILY 

MARSHFIELD,  Wis.,  July  S.- 
John T.  Adler,  former  president  of 
AlUed  Independent  Theatre  Owners 
of  Wisconsin  and  a  member  of  the 
current  board  of  directors,  died  sud- 
denly Thursday  night  on  a  golf  course. 
He  is  survived  by  his  wife.  Rose,  and 
two  daughters,  Anne  and  Elizabeth. 

Adler,  who  celebrated  his  50th 
year  in  show  business  last  October, 
owned  the  new  Adler  Theatre  and  a 
drive-in  here,  as  well  as  the  Adler  at 
Neillsville  and  the  Palace  at  Waupaca. 


See  New  Pa.  Censorship  Bill  Meeting 
Objections  of  Law  Just  Struck  Down 

Special  to  THE  DAILY 

PHILADELPHIA,  July  5-Sponsors  of  a  new  proposed  Pennsylvania  censor- 
ship law  which  has  passed  the  state  senate  and  gone  to  the  house  for  action 
said  at  the  weekend  they  believe  the  bill  will  meet  the  objections  on  which  a 

 :  previous  law  fell  late  last  week. 

On  Thursday  commonwealth  and 
municipal  authorities  lost  the  last 
legal  weapon  they  have  had  to  use 
against  allegedly  indecent  films  or 
'"live"  performances  when  the  Penn- 
sylvania Supreme  Court  rule  invalid 
(Continued  on  page  6) 


Would  Aid  States 
On  Film  Censorship 


From  THE  DAILY  Bureau 

WASHINGTON,  July  2-Senate  Ju- 
diciary Committee  chairman  Eastland 
(D.,  Miss.)  and  four  other  Demo- 
cratic senators  proposed  a  Constitu- 
tional Amendment  to  strengthen  the 
right  of  states  to  censor  films. 

The  proposal,  Eastland  said,  was 
designed  to  "correct"  last  Monday's 
(Continued  on  page  6) 


Mullin  Renamed  to  Head 
N.E.  Allied  Theatres 

Special  to  THE  DAILY 

BOSTON,  July  5-Martin  J.  Mullin, 
president  of  New  England  Theatres 
Inc.,  was  reelected  president  of  Allied 
Theatres  of  New  England,  an  unaf- 
filiated exhibitor  organization  of  200 
theatres  in  this  area,  at  the  annual 
election  of  officers  held  here.  Robert 
M.  Sternburg,  who  succeeds  Mullin 
as  president  of  New  England  Theatres 
(Continued  on  page  6) 


Md.  Censors  Studying 
Supreme  Court  Ruling 

Special  to  THE  DAILY 

BALTIMORE,  July  5-Important 
elements  of  Maryland  censorship  law 
may  have  been  stricken  by  the  Su- 
preme Court  ruling  on  "Lady  Chatter- 
ley's  Lover,"  according  to  C.  Morton 
Goldstein,  chairman  of  the  Maryland 
(Continued  on  page  2) 

Disney,  British  Firm 
Co-Own  RKO  Japan,  Ltd 

From  THE  DAILY  Bureau 

LONDON,  July  5-The  British  Film 
Producers  Ass'n.  has  confirmed  that 
its  British  Commonwealth  Film  Corp. 
is  now  half  owner  with  Disney  Pro- 
ductions of  RKO  Japan,  Ltd.,  com- 
pany which  in  the  future  will  handle 
British  films  imported  into  Japan. 
(Continued  on  page  6) 


Magna  Will  Continue  Production  of 
Road  Show  Films  at  One-a-Year  Pace 


By  WARREN  G.  HARRIS 

Magna  Theatre  Corp.,  which  has  to  date  produced  the  film  versions  of 
"Oklahoma!"  and  "South  Pacific,"  plans  to  continue  turning  out  attractions 
of  road-show  calibre,  but  at  a  rate  of  no  more  than  one  a  year,  stockholders 
of  the  company  were  told  at  their 


company  were 
annual  meeting  here  last  week. 

"The  faster  we  can  get  into  produc- 
tion, the  faster  we  can  pay  off  our 
debts,"  A.  E.  Bollengier,  vice-presi- 
dent and  treasurer,  told  stockholders. 
President  George  P.  Skouras  empha- 
sized that  Magna  does  not  want  to  set 
any  production  schedules  for  itself— 
it  wants  "one  picture  deals"  and  100 
per  cent  ownership  of  any  properties 
it  decides  to  make. 

Skouras  told  Motion  Picture 
Daily  at  the  close  of  the  meeting 
that  Magna  has  had  an  original  prop- 
erty in  preparation  for  some  time,  but 


declined  to  identify  it  by  name,  de- 
claring only  that  it  is  an  "historical 
epic."  Actual  production,  he  said, 
could  start  in  February  or  March  of 
next  year. 

At  present,  Magna's  financial  for- 
tunes rest  primarily  on  "the  extraor- 
dinary success  of  'South  Pacific'  at 
home  and  abroad,"  Skouras  said.  As 
of  June  30,  1959,  the  Todd-AO  ver- 
sion of  the  musical  was  reported  to 
have  earned  a  film  rental  of  $6,200,- 
000  in  the  U.S.  and  Canada.  In  addi- 
tion, the  foreign  market  has  earned 
(Continued  on  page  6) 


Million  Deal 


New  Directors 
Are  Elected 
To  Rep.  Board 

Statement  Due  Today;  ISo 
Major  Policy  Change  Seen 

New  directors  were  elected  to  Re- 
public Pictures  board  last  week  to  re- 
flect the  change  in  working  control 
of  the  company  resulting  from  the 
sale  to  Victor  M.  Carter,  Los  Angeles 
industrialist,  and  associates  of  the 
stock  holdings  of  H.  J.  Yates,  mem- 
bers of  his  family  and  associates. 

Without  explanation,  neither  Carter, 
who  was  questioned  prior  to  his  de- 
parture for  the  Coast  on  Friday,  or 
Republic  officials  would  disclose  the 
identities  of  tlie  newly  elected  direc- 
tors, nor  those  whom  they  replaced 
on  the  Republic  board.  He  is  believed 
to  have  named  at  least  five  to  the 
board  of  10,  in  addition  to  himself. 

Carter,  Republic's  new  president, 
(Continued  on  page  2) 

Name  Committee  on 
Soviet  Arrangements 

A  five-man  committee  to  supervise 
arrangements  for  the  distribution  in 
the  U.S.  of  the  seven  Soviet  motion 
pictures  purchased  under  the  film  ex- 
change agreement  with  that  country 
was  appointed  at  the  weekend  by 
Eric  Johnston,  Motion  Picture  Export 
Ass'n.  president. 

The  committee,  which  was  author- 
ized at  a  recent  MPEA  board  meet- 
ing, includes  John  P.  Byrne,  Loew's 
Inc.;  Alex  Harrison,  20th  Century- 
(Continued  on  page  6) 

MPAA  Ad  Unit  Lauds  2 
For  Academy  TV  Show 

Scrolls  expressing  the  appreciation 
of  the  Motion  Picture  Association  of 
America's  advertising-publicity  direc- 
tors committee  for  their  work  on  be- 
half of  the  1959  Academy  Awards 
telecast  were  presented  to  Sid  Blum- 
enstock  and  Harry  K.  McWilliams  at 
the  regular  monthly  meeting  of  the 
committee  on  Thursday. 

Presentation  of  the  scrolls  was  made 
by  Jefl:  Livingston  of  Universal,  who 
(Continued  on  page  2) 


Motion  Picture  Daily 


Monday,  July  6,  195 


PERSDML 
MEIVTIDIV 


■DARNEY  BALABAN,  Paramount 
^  Pictures'  president;  Jerry  Pick- 
man,  advertising-publicity  vice-presi- 
dent; and  Russell  Holman,  eastern 
production  manager,  returned  to  New 
York  from  Hollywood  at  the  weekend. 
• 

Joseph  E.  Levine,  Embassy  Pic- 
tures' president,  and  Bill  Doll,  his 
press  agent  will  arrive  in  Los  Angeles 
today  following  a  22-city  tour  on 
behalf  of  "Hercules." 


Carl  Foreman,  executive  producer 
of  Highroad  Productions,  arrived  here 
yesterday  from  London  for  a  series  of 
meetings  with  Columbia  home  office 
executives  on  "The  Mouse  That 
Roared." 

• 

Richard  Carlton,  vice-president 
in  charge  of  sales  for  Trans-Lux  Tele- 
vision Corp.,  will  leave  here  for  Chi- 
cago today  for  a  sales  conference  with 
Jack  J.  Brown,  mid-western  division 
manager. 

• 

Fran  Krowitz,  secretary  of 
Arnold  M.  Picker,  United  Artists' 
\'ice-president  in  charge  of  foreign 
distribution,  left  here  late  last  week 
for  California  for  a  two-week  vaca- 
tion. 


Republic  Directors  Elected 


Ezell  Takes  Over  Four 
Texas  Indoor  Theatres 

Special  to  THE  DAILY 

DALLAS,  July  5-Claude  Ezell  & 
Associates  have  taken  over  four  in- 
door theatres  in  the  lower  Rio  Grande 
Valley  formerly  owned  by  R.  N. 
Smith  of  Mission,  Tex.  The  theatres 
are  the  Border  and  Mission  in  Mis- 
sion, Texas  in  Raymondville,  and  Pio- 
neer at  Falfurrias. 

The  new  management  is  seeking 
for  the  theatres  in  Mission  first  run 
releases  on  the  same  basis  as  theatres 
in  Mc Allen.  The  two  cities  are  about 
six  miles  apart. 


SHouimEnuunnTED! 

Increase  your  Concession 
Sales  to  an  all-time  high 
with  4  Brand-New  Full-Color 
Animated  and  Narrated 

Intermission-Time 
BLOCKBUSTERS  from: 

NATIONAL  SCREEN  SERVICE 

TOPS  m  TRAILERS! 


( Continued 

said  a  statement  would  be  issued  to- 
day. He  also  declined  comment  on  de- 
tails of  the  stock  transaction  and  on  all 
questions  concerning  executive  changes 
in  the  company  and  his  future  poli- 
cies. 

It  was  learned,  however,  that  con- 
trary to  earlier  reports,  only  the 
Yates'  and  associates'  common  stock 
holdings  were  involved  in  the  sale.  No 
preferred  stock  or  debentures,  as  orig- 
inally reported,  were  included.  Thus, 
the  cash  involved  in  the  transaction 
amounted  to  about  $4,000,000,  rather 
than  the  earlier  reported  $7,000,000, 
inasmuch  as  it  was  rehably  learned 
that  about  400,000  shares  of  common 
in  all  changed  hands  at  close  to  the 
then  prevailing  market  price  of  around 
$10  per  share. 

It  was  also  learned  that  contrary  to 
first  reports,  the  stock  holdings  of 
Ben  Goetz  in  Republic  were  not  a 
part  of  the  sale. 

Yates  and  William  Saal,  his  assist- 
ant, also  left  for  the  Coast  on  Friday. 
Yates,  in  the  new  post  of  board  chair- 
man, will  continue  at  the  studio.  His 
contract  with  the  company,  under- 


from  page  1 ) 

stood  to  have  several  more  years  to 
run,  remains  in  force. 

Associates  of  Carter's  said  they 
doubted  any  major  change  in  Repub- 
lic operating  policy,  such  as  a  return 
to  theatrical  film  production,  would 
be  instituted  by  the  new  company 
head.  As  a  rental  lot  for  television 
film  producers.  Republic  is  operating 
in  the  black  and  its  principal  subsid- 
iaries. Consolidated  Fihn  and  Con- 
sohdated  Moulded  Products,  are  do- 
ing well. 

Also,  it  was  pointed  out,  a  return 
to  theatrical  film  production  could 
mean  accountabihty  to  Hollywood 
guilds  and  unions  for  a  share  of  pro- 
ceeds from  the  sale  of  RepubUc's  post- 
1948  film  library. 

It  was  suggested  instead  that  Carter 
might  be  expected  to  liquidate  cer- 
tain company  assets  no  longer  in  a 
productive  or  essential  category.  Some 
noted  that  Republic  has  large  and 
valuable  real  estate  holdings  which 
Carter,  as  an  experienced  realtor, 
might  be  expected  to  turn  over,  as 
Universal  and  20th  Century-Fox  have 
done  with  studio  real  estate. 


MPAA  Lauds  P"-  B'"  ^ould  Pemit 

Sunday  Films'  Petition 


(Continued  from  page  I ) 
was  presiding  in  the  absence  of  chair- 
man Charles  Simonelli. 

Blumenstock  and  McWilliams  di- 
rected the  advance  promotion  and 
publicity  for  the  Academy  Awards 
telecast  nationally;  McWilhams  tak- 
ing over  when  Blumenstock  left  to 
join  Embassy  Films  as  advertising- 
publicity  head. 

Camden  Not  Affected 

( Continued  from  page  1 ) 
delegation  repealed  the  wrong  law  in 
19.5L 

"The  delegation  moved  to  repeal 
the  1949  statute  in  1951,  but  the  law- 
makers took  action  on  the  wrong 
statute,"  the  attorney-general  declared. 

McLeod,  commenting  on  the  cur- 
rent controversy,  pointed  out  that 
State  "blue  laws"  forbid  paid  amuse- 
ments on  Sundays  unless  local  laws 
to  the  contrary  are  passed  in  the 
South  Carohna  General  Assembly. 

As  noted,  Kershaw  legislative  ac- 
tion came  after  the  county  had  voted 
to  abide  by  the  "blue  laws." 

Camden  City  Council,  in  view  of 
the  attorney-general's  ruling,  has  given 
the  green  light  to  Sunday  movies  "here. 

Free  'Five'  Trailers 

Two  Technicolor  teaser  trailers  for 
"The  Five  Pennies"  have  been  pre- 
pared by  Paramount  as  part  of  the 
all-out  promotion  push  on  the  Dena 
Production.  The  trailers  are  free  to 
exhibitors  throughout  the  country. 


Special  to  THE  DAILY 

HARRISBURG,  Pa.,  July  5-Penn- 
sylvania  theatres  prohibited  from 
showing  movies  on  Sunday  by  cen- 
tury-old "blue  laws,"  would  be  per- 
mitted to  operate  on  the  Sabbath  by 
local  petition  under  the  terms  of  a 
bill  introduced  in  the  State  Senate 
here,  it  was  learned  today. 

John  G.  Broumas,  official  of  the 
Theatre  Owners  of  America,  and 
chairman  of  the  newly  organized 
Pennsylvania  Motion  Picture  Associa- 
tion, disclosed  that  Senate  Bill  No. 
921,  co-sponsored  by  state  Senators 
Van  Sant  of  Allentown,  and  Camiel, 
Silvert  and  minority  leader  Weiner' 
all  of  Philadelphia,  was  introduced 
last  Wednesday  and  referred  to  the 
Senate  Law  and  Order  Committee 
headed  by  state  Senator  Douglas  El- 
liott of  Chambersburg. 

Broumas  Describes  Provisions 

Broumas  said  that  Bill  921  amends 
the  laws  governing  the  operation  of 
motion  picture  theatres  in  Pennsyl- 
vania to  permit  Sunday  operation  in 
any  municipality  where  20%  of  the 
registered  voters  petitioned  for  Sun- 
day movies.  The  present  regulations 
permit  Sunday  operation  only  after  a 
referendum  which  would  require  ap- 
proval by  a  majority  of  voters. 

'Soldiers'  Big  $51,000 

United  Artists'  "The  Horse  Sol- 
diers" completed  its  first  week  at 
the  Astor  Theatre  Friday  with  a  huge 
gross  of  $51,000. 


blue  denim" 


Md.  Censors 


(Continued  from  page  1) 
state  board  of  motion  picture  censors. 
He  said  he  has  asked  Maryland's  at- 
torney general  Ralph  Sybert  for  a  de- 
cision as  to  whether  portions  of  the 
law  should  no  longer  be  applied  to 
motion  pictures  submitted  for  li- 
censing. 

The  language  of  the  New  York  law 
ruled  unconstitutional  by  the  Supreme 
Court  is  similar  to  that  of  the  Mary- 
land law  on  the  subject  matter  of 
"sexual  immorality,"  Goldstein  said.  ( 
Moreover  the  same  general  language '' 
is  used  in  the  section  of  the  Mary- j 
land  law  ruling  out  films  that  tend 
to  "incite  to  crime."  Goldstein  also 
asks  whether  that  section  "prohibits 
the  advocacy  of  an  idea,  which  the . 
Supreme  Court  rejects  as  an  uncon- ! 
stitutional  prohibition." 

Two  Criteria  Would  Remain 

Should  the  court's  decision  be  ap- 
plied to  the  sections  cited  by  Gold- 
stein, the  state  apparently  would  be 
left  only  with  obscenity  and  pornog- 
raphy as  criteria  for  withholding  a 
license. 


S^J^^'ir^^^^^^^     P^''^^^^'''^^^^^  l^-l-    Mana^^^T^Sn^Tr^I^i;;;!-^^    News  Edito? 


Monday,  July  6,  1959 


Motion  Picture  Daily 


Cteating  Excitement  tot  an 

Exciting  Hitchcock  Picture 

k  LL  signs  point  to  MGM's  promotional  campaign  on  Alfred 
l\     Hitchcock's  "North  by  Northwest"  reaching  in  all  direc- 
tions  of  the  compass.  Like  the  Technicolor  film  itself, 
J  which  ranges  from  the  skyscrapers  of  New  York  to  the  cliffs  of 
T  Mount  Rushmore,  the  campaign  is  one  of  the  most  moliile  in  the 

BMGM  record  book. 
Approximately  130,000,000  people  will  be  reading  about 
"North  by  Northwest"  in  the  current  national  magazines.  Ad- 
i  vertisements  for  the  VistaVision  production  will  be  seen  by  read- 
llers  of  Life,  True,  McCalls,  Cosmopolitan,  Look,  Redbook,  Satur- 
day Evening  Post,  Seventeen  and  True  Story.  Fan  magazine 
readers  will  also  be  aware  of  the  dangers  involving  stars  Gary 
Grant,  Eva  Marie  Saint  and  James  Mason  via  ads  in  Modern 
Screen,  Screen  Stories,  Movie  Life,  Movie  Stars-TV  Close-Ups, 
Motion  Picture,  Movieland  and  TV  Time,  Photoplay,  Movie 
World  and  Silver  Screen. 

Director  Hitchcock  achieves  the  status  of  a  star  in  the  pre-sell 
of  his  latest  production.  His  CBS-TV  program,  "Alfred  Hitch- 
cock Presents,"  will  promote  "North  by  Northwest"  coast-to- 
coast  with  a  10-second  clip  from  the  film  plus  an  announcement 
about  the  picture.  This  promotion  will  start  three  weeks  before 
the  national  release  and  continue  for  10  weeks.  MGM  points  out 
that  exhibitors  will  find  their  local  CBS  stations  most  cooperative 
in  arranging  a  mutual  promotion  that  will  publicize  their  pro- 
gram and  the  playdates. 

MGM  and  Mercedes-Benz,  well  known  sports  car  maker,  are 
[Continued  on  following  page] 


rWe  11  never  tell  what  happens  to 
Gary  Grant,but  we'll  not  keep  your  secret, 
Mr.  Hitchcock!  We  know  that  making  the 
motion  picture  'North  by  Northwest'  has 
been  your  secret  ambition  for  many  years. 
We  know  its  breathless  chase,  from  the  U.N. 
building  in  New  York  to  the  great  stone  faces 
of  Mt.Rushmore,  has  never  been  rivalled  in 
screen  excitement.We  are  proud  to  have 
shared  in  its  making...and  believe  that  audi- 
ences everywhere  will  agree  -  it's  your  best, 
Mr.Hitchcock'-M-G-M  Studios. 


The  ad  mat,  above,  adaptable  to  any  newspaper  use,  and  the  Kroll 
cartoon,  below  are  samples  of  the  imaginative  campaign  with  which 
MGM  is  backing  Alfred  Hitchcock's  "North  by  Northwest." 


4 


Motion  Picture  Daily 


Monday,  July  6,  1959 


The  sample  ads  prepared 
by  MGM  draw  on  the  lo- 
cale and  the  exciting  se- 
quences of  the  picture. 
The  mat  belotv  and  the 
scene  still  at  right  are  typ- 
ical examples  of  the  tech- 
nique. 


BREATHLESSLY  racing  from  Manhattan's 
glittering  heart  to  the  great 
stone  faces  of  Mount  Rushmore ! 


JESSIE  ROYCE  LANDIS 
Writttn  by  ERNEST  LEHMAN  .  TtnAViaoH  -technicolor.' 


..ALFRED  HITCHCOCK 


AN  MGM  PICTURE 


Creating  Excitement 

[Continued  from  preceding  page] 
also  using  Mr.  Hitchcock  to  their  mutual  advantage.  The  promo- 
tion includes  newspaper,  TV  and  radio  advertising  plus  addi- 
tional promotions  hy  factories  and  dealers.  All  advertising  cen- 
ters around  Mr.  Hitchcock  selecting  a  Mercedes-Benz  for  use  in 
"North  by  Northwest." 

Both  Hitchcock  and  Gary  Grant  are  featured  in  a  tieup  with 
Realist,  Inc.,  of  Milwaukee,  makers  of  the  famous  Stereo-Realist 
camera.  Displays  plugging  the  camera  and  "North  by  Northwest" 
will  appear  in  1,500  photographic  stores  throughout  the  U.S. 
Each  display  credits  the  picture  and  features  large  portraits  of 
Grant  and  Hitchcock. 

As  if  this  was  not  enough  activity  for  Mr.  Hitchcock,  he  has 
also  prepared  an  unusual  radio  transcription  in  which  he  is 


The  exciting  climax  of  the  picture  takes 
place  around  and  down  the  face  of  the 
great  stone  monuments  at  Mt.  Rushmore 
National  Park.  At  right  is  the  cliff-hang- 
ing climax  and  below  are  James  Mason, 
Eva  Marie  Saint  and  Cary  Grant  relaxing 
in  front  of  the  monuments. 


caught  by  the  interviewer  as  he  tries  to  capture  Eva  jMarie  Saint'? 
scream  on  film. 

Since  "North  by  Northwest"  deals  with  a  2,000-mile  chase 
across  the  face  of  the  American  continent,  it  is  a  natural  for  local 
tieups  with  hotels,  railroads,  airlines  and  buses. 

Famous  hotels  seen  in  the  picture  include  the  Plaza,  New  York; 
the  Ambassador-East,  Ghicago,  and  the  Sheraton-Johnston.  Rapid 
Gity,  S.D. 

MGM  thinks  so  highly  of  the  exploitation  possibilities  of 
"North  by  Northwest"  that  it  is  conducting  a  giant  theatre  man- 
ager contest  on  behaH  of  the  picture.  Two  sets  of  cash  prizes, 
each  beginning  with  a  top  award  of  $500,  wiU  be  presented  for 
the  best  campaigns  by  managers,  one  set  for  large  and  one  for 
small  situations.  A  committee  of  judges  composed  of  representa- 
tives of  the  trade  papers  and  MGM  will  make  the  final  selections. 
The  contest  closes  December  31,  1959. 


Monday,  July  6,  1959 


Motion  Picture  Daily 


5 


Cooperative  merchandising  tie-ups  suggested  by  the  picture  are  exploited  fully  in  the 
pressbook  and  in  the  campaigns  arranged  by  MGM.  Below  is  a  24  sheet  utilizing  the 
Mercedes  Benz  tie-up  and  at  right  is  a  display  arranged  by  Stereo-Realist  cameras. 


ALFRED  HITCHOOOK 

selects 

MERCEPFS-BEM^:  aSO'S 

 -   ..„^,.,!:  

^^^^ 

Loew^s  Theatres  Looks 
jXlorth  by  Northwest 


E 


By  ERNEST  EMERLING 
Vice-president,  Loew's  Theatres,  Inc. 


VEN  after  you've  seen  a  picture  at  a  screening  or  a  special 
preview,  it's  a  pretty  risky  business  trying  to  predict  what 
it  will  do  at  the  box  office.  The  film  industry  woods  are 
littered  with  the  sawed-off  tree-limbs  of  myriad  prophets  who 
Kave  seen  fit  to  clamber  far  out  in  their  praise  of  this  or  that 
production.  Once  in  a  very  great  while,  though,  you  get  that 
polid,  blue-chip  feeling  about  a  coming  attraction — before  a 
screening,  even  before  a  cast  has  been  picked.  Such  is  the  case 
With  respect  to  MGM's  Alfred  Hitchcock  production,  "North  By 
Northwest." 

'  As  to  the  local  level  exploitation  of  "North  By  Northwest," 
we  expect  that  Loew's  Theatres'  managers  are  going  to  toddle  off 
with  a  sizeable  hunk  of  that  $2,300.00  in  campaign  prize  money. 
Wherever  a  distributor  has  been  astute  enough  to  ante  up  prize 
cash  for  best  campaigns,  we've  found  that  the  numljer  and  qual- 
ity of  local  campaigns  has  doubled  and  tripled.  This  is  good 
business. 

The  hotel  and  railroad  information  listed  in  the  MGM  press 
book  under  Exploitation  suggest  possibly  a  national  contest,  the 
prizes  in  which  would  be  vacation  trips  for  two  to  Mt.  Rushmore, 
with  travel  by  rail  and  maybe  stops  in  the  same  hotels  used  by 
Gary  Grant  and  Miss  Saint.  To  make  it  a  little  different,  we'll 
probably  make  this  a  newspaper  contest  in  which  a  series  of  cuts 
from  the  production  stills  would  be  published  with  a  true-or- 
false  question  box,  or  perhaps  a  line  of  dialogue  to  be  fiUed  in, 
based  on  the  action  shown  in  the  particular  still. 

At  Loew's  Theatres,  we  have  always  found  news-stand  tack 
cards  an  effective  way  of  cashing  in  on  magazine  slants.  In  this 
case,  cards  will  tie  in  Hitchcock's  Mystery  Magazine  with  "North 
By  Northwest"  at  Loew's. 

The  Hitchcock  recording  of  "Music  To  Be  Murdered  By"  (Im- 
perial Records)  will  doubtless  suggest  a  record-store  and  theatre 


tie-up  in  which  the  store  will  set  up  a  window  advertising  the 
film  at  Loew's,  and  the  theatre  will  put  in  a  lobby  display  con- 
sisting of  "North  By  Northwest"  setpiece  behind  which  a  hidden 
record  player  plays  the  actual  record.  In  addition,  co-op  ads  fea- 
turing the  record  and  plugging  the  picture  will  be  planted  in 
many  situations,  and  presents  of  the  record  to  dj's  and  TV  per- 
sonalities by  a  spooky-sexy  beauty  will  be  arranged.  We  will  also 
do  a  general  release  thru  our  Movie  Memo  (mailed  twice  a 
month  to  movie  critics  around  the  country)  dealing  with  the 
new  'sick'  culture — ie;  sick  jokes,  greeting  cards,  gifts,  etc. 

For  the  critics  and  disc  jockeys  we'll  get  a  novelty  house  to 
make  us  a  few  hundred  giveaway  compasses — with  the  dials 
shifted  so  that  the  red,  North  indicator  always  points  to  NNW 
instead  of  magnetic  north.  An  appropriate  message  to  accom- 
pany the  item:  "Are  you  lost  for  something  to  do  tonight?  See 
MGM's  "North  By  Northwest." 

Aside  from  conventional  uses  as  a  lobby  piece,  we  think  the 
40  X  60  action  poster  will  make  an  awfully  good  backing  for  a 
downtown  book  store  window — plugging  mystery  stories. 

The  Mercedes-Benz  tie-up  is  one  that  will  be  a  great  asset  in 
all  sizeable  towns.  We  shall  ask  our  men  to  try  to  get  Gary  Grant 
cutouts  mounted  in  the  driver's  seat  in  all  show  room  models.  In 
some  situations,  we  may  even  permit  the  dealer  to  put  a  model 
in  the  lobby,  with  a  sign  proclaiming:  This  is  the  car  in  which 
Gary  Grant  has  an  exciting  adventure  in  "North  By  Northwest." 
We'll  also  attempt  to  get  Mercedes-Benz  dealers  to  take  ads  tell- 
ing how  Hitchcock  demanded  a  particular  color  scheme  for  the 
car  used  in  the  picture — and  how  the  order  was  filled.  An  open- 
ing night  stunt  could  be  the  arrival  of  a  'Miss  North  By  North- 
west'— local  bathing  beauty — in  a  Mercedes  ...  or  the  use  of  the 
cards  to  transport  critics  or  dj's  to  the  theatre. 

On  the  Stereo-Realist  promotion,  Loew's  will  try  to  arrange 
photo  contest  with  a  newspaper  in  which  the  prizes  would  be 
Stereo-Realist  equipment — pos- 
sibly 'My  Favorite  Vacation' 
snapshot  contest.  Also  might  use 
a  candid  cameraman  with  a 
Stereo  camera  shooting  pix  of 
downtown  strollers.  Heads  cir- 
cled in  groups  to  receive  free  ad- 
mission, and  a  display  with  built 
in  viewer  placed  out  front  of 
theatre — asking  people  to  see  if 
their  photo  is  used. 


6 


Motion  Picture  Daily 


Monday,  July  6,  195 


Magna  Continuing  Roadshows 


( Continued 

film  rental  of  $3,700,000.  World- 
wide, this  amounts  to  almost  $10,- 
000,000,  from  about  100  theatres. 

The  Magna  management  is  confi- 
dent that  the  musical  will  easily  reach 
$25,000,000  in  fibn  rentals,  from  the 
Todd-AO  and  35mm  versions.  Bollen- 
gier  said  that  Magna's  33  per  cent 
share  of  20th  Century-Fox's  earnings 
from  the  latter  would  be  "pure  gravy" 
for  his  company,  since  the  picture's 
entire  production  and  story  costs  will 
be  paid  for  out  of  income  from  the 
Ibdd-AO  version. 

Now  Playing  160  Houses 

The  35mm  edition  is  now  playing 
at  about  160  theatres  "with  results 
that  are  beyond  expectations."  Skouras 
said,  for  example,  that  nine  theatres 
in  the  New  York  metropolitan  area 
grossed  an  aggregate  of  $300,000  dur- 
ing the  first  week  of  "South  Pacific's" 
engagement.  These  theatres  were  doing 
three  or  four  times  their  normal  gross, 
according  to  Skouras,  who  cited  the 
RKO  58th  St.  with  a  $36,000  week, 
the  Skouras  Academy  of  Music  with 
a  $23,000  week,  and  the  RKO  Albee 
with  a  $46,000  week. 

Bollengier  told  stockholders  that 
before  the  end  of  Magna's  next  fiscal 
year,  "South  Pacific"  "will  throw  ofl: 
$1,000,000  in  profits,"  and  that  "the 
following  year  should  be  our  big 
year,"  meaning  then  that  the  company 
may  pay  a  dividend.  At  present,  on 


from  page  1 ) 

"South  Pacific,"  Magna  has  $1,500,- 
000  in  production  costs  remaining  to 
be  paid,  as  well  as  $1,250,000  in  story 
costs  to  Rodgers  and  Hammerstein. 

Skouras  also  reminded  stockholders 
of  "two  very  eventful  problems"  which 
were  cleared  up  by  the  company 
recently:  the  re-financing  of  Magna's 
SIX  per  cent  debentures  in  the  face 
■nount  of  $4,000,000  which  matured 
on  June  1,  1959;  and  the  conclusion 
of  an  agreement  with  20th  Century- 
Fox  which  "greatly  enhanced"  the 
value  of  Magna's  investment  in  and 
receivable  from  the  Todd-AO  Corp. 

The  Magna  annual  meeting  was  a 
quiet  one  from  the  standpoint  of 
stockliolders'  questions.  In  answer  to 
Lewis  Gilbert,  it  was  brought  out 
that  the  company  has  only  11  em- 
ployees and  1600  stockholders.  Magna 
has  2,360,000  shares  of  common  stock 
outstanding,  and  12,500  shares  of 
preferred. 

General  Approval  Voted 

Stockholders  approved  all  the  mat- 
ters before  them,  including  employ- 
ment agreements  and  stock  options 
for  both  Skouras  and  Bollengier,  as 
well  as  a  restricted  stock  option  plan 
for  other  executives.  Elected  as  di- 
rectors were  Skouras,  Bollengier,  Mac- 
Merrill  Birnbaum,  Irving  Cohen, 
Oscar  Hammerstein  II,  Herbert  P. 
Jacoby,  James  M.  Landis,  Robert  A. 
Naify  and  Joseph  M.  Sugar. 


MGA  Victor 


( Continued  from  page  1 ) 
brought  against  the  Guild  and  the 
majors  by  four  individual  musicians 
who  did  not  want  to  join  the  Guild. 

In  both  cases,  the  Guild  position 
was  opposed  by  the  American  Fed- 
eration of  Musicians.  The  trial  ex- 
aminer decision  can  still  be  taken  to 
the  board  itself,  but  the  board  panel 
decision  is  final. 

In  the  independents'  case,  the 
A.F.M.  contended  the  musicians  were 
not  strictly  employees  of  the  inde- 
pendent producers  and  that  there 
certainly  was  no  appropriate  bargain- 
unit  because  of  the  irregular  character 
of  the  work.  The  board  panel  found, 
Jiowever,  that  the  independent  pro- 
ducers did  in  fact  employ  the  mu- 
sicians and  that  appropriate  units 
could  be  set  up. 

It  said  one  unit  should  consist  of 
all  musicians  employed  by  members 
of  the  Independent  Motion  Picture 
Producers  Association,  or  their  suc- 
cessors, and  another  unit  should  con- 
sist of  musicians  working  for  com- 
panies which  were  formerly  members 
of  the  Society  of  Independent  Motion 
Picture  Producers  or  their  successors. 
It  said  RKO  Pictures  and  Samuel 
Goldwyn  Productions  should  each 
foiTii  a  separate  unit,  too. 

Elections  Ordered 

The  panel  directed  elections  in  these 
units  within  30  days,  with  eligibility 
for  all  musicians  employed  in  any  of 
the  appropriate  units  for  two  or  more 
days  during  the  preceding  year. 

In  the  other  case,  the  N.L.R.B. 
general  counsel's  office  sustained  un- 
fair labor  practice  charges  against  the 
Association  of  Motion  Picture  Pro- 
ducers and  the  Guild  for  insisting  on 
Guild  membership  for  four  individual 
musicians.  All  four  were  A.F.M.  mem- 
bers, and  the  Federation  supported 
their  charges.  The  general  counsel 
had  found  that  the  individuals  did 
not  have  to  join  the  Guild  because, 
while  the  union  shop  contract  called 
for  membership  within  30  days  of 
employment,  each  separate  call  for 
work  constituted  a  separate  "employ- 
ment" and  "employment"  under  this 
approach  never  lasted  long  enough  to 
require  Guild  membership. 

Rejected  by  Marx 

But  trial  examiner  Herman  Marx 
rejected  this  argument  and  dismissed 
the  charges.  He  found  that  the  em- 
ployment was  in  fact  a  continuing  one, 
and  that  musicians  were  obliged  to 
join  within  30  days  from  the  first  call 
if  they  were  continuing  to  work  for 
the  company. 

Manning  Named  V-P 

Edgar  A.  Manning,  Jr.,  has  been 
named  a  vice-president  of  Bankers 
Trust  Company's  Amusement  Indus- 
tries Group,  it  was  announced  by 
WiUiam  H.  Moore,  chairman  of  the 
board.  Manning  began  his  career  with 
Bankers  Trust  Company  in  1945  doing 
general  credit  and  loan  work.  He  was 
elected  an  assistant  treasurer  in  1947, 
assistant  vice-president  in  1950,  and 
in  1958  was  named  to  head  the 
Amusement   Industries  Group. 


Would  Aid  States 

( Continued  from  page  1 ) 
Supreme  Court  decision  clearing  the 
way  for  distribution  of  the  film  of 
"Lady  Chatterley's  Lover"  and  throw- 
ing out  at  least  part  of  the  New  York 
State  film  censorship  law.  Eastland 
said  his  judiciary  committee  would 
"speedily  hold  hearings." 

Naturally,  a  Constitutional  amend- 
ment faces  a  long,  hard  road  to  en- 
actment. An  important  sign  was  the 
joining  of  Eastland  in  sponsoring  the 
proposal  by  Senators  Kefauver  of 
Tennessee,  Talmadge  of  Georgia,  and 
Thurmond  and  Johnston  of  South 
Carolina.  All  but  Kefauver  have  been 
critics  of  the  Supreme  Court. 

The  proposed  amendment  would 
declare  that  "the  right  of  each  state 
to  decide  on  the  basis  of  its  own  pub- 
lic policy  questions  of  decency  and 
morality,  and  to  enact  legislation  with 
respect  thereto,  shall  not  be  abridged." 

Eastland  said  the  Supreme  Court 
had  held  that  "adultery,  immorality 
and  perversion  can  be  taught  as  ideas 
and  that  a  sovereign  state  does  not 
have  power  under  the  Constitution 
to  protect  the  youth  of  the  state  from 

ch  doctrines." 

Chatterley  Booked  Here 

The  French  film,  "Lady  Chatterley's 
Lover,"  the  baning  of  which  in  New 
York  State  was  overturned  last  week 
by  the  U.  S.  Supreme  Court,  will  open 
at  the  Little  Carnegie  Theatre  here 
on  Friday.  It  is  a  Kingsley  Interna- 
tional release. 


Penn.  Censor  Bill 

(Continued  from  page  1) 
provisions  of  the  state  penal  code 
prohibiting  exhibitions  of  a  "lascivi- 
ous, sacrilegious,  obscene,  indecent  or 
immoral  nature."  The  decision  struck 
down  by  a  vote  of  5-2  the  statute 
artJ^orities  had  been  relying  on  since 
1956  when  the  state  supreme  court 
killed  the  state  film  censorship  law. 

The  new  censor  bill  awaiting  house 
house  action  seeks  to  avoid  the  ban 
on  prior  censorship  by  permitting  the 
censor  board  to  ask  for  prints  of  a 
picture  for  inspection  after  it  has  had 
its  public  opening.  The  board  would 
have  the  power  to  cut  the  film,  ban  it 
or  rate  it  as  adult.  The  burden  of 
proof  that  a  picture  is  not  obscene 
would  be  shifted  to  the  exhibitor. 

The  state  supreme  court  ruling  last 
week  came  as  the  result  of  the  con- 
viction of  a  theatre  exhibitor  for 
violating  the  obscenity  section  of  the 
penal  code  in  showing  a  burlesque 
film.  He  is  Martin  Blumenstein,  man- 
ager of  a  drive-in  theatre  at  Scranton, 
who  appealed  a  sentence  of  three 
months'  imprisonment  and  a  $200 
fine  which  had  been  upheld  on  previ- 
ous appeal  by  the  state  superior  court. 

Name  Committee 

( Continued  from  page  1 ) 
Fox;  James  R.  Velde,  United  Artists; 
James  E.  Perkins,  Paramount  Inter- 
national Films;  Bernard  E.  Zeeman, 
Columbia  Pictures  International. 

The  committee  is  expected  to  hold 
a  meeting  in  the  next  few  days. 


Disney  Claims  No  ABC 
Financial  Obligations 

Roy  Disney,  president  of  Walt  Dis 
ney  Productions  said  at  a  press  con 
ference  at  the  weekend  that  he  be 
lieved  his  company  has  no  financia 
obligations  to  the  American  Broad 
casting  Company.  His  statement  fol 
lowed  a  charge  issued  by  ABC  tha 
Walt  Disney  Productions  had  certaii 
financial  obligations  to  the  network 

Walt  Disney  Productions  filed  ai 
anti-trust  suit  last  Wednesday  agains 
ABC  in  Federal  District  Court  it 
New  York  asserting  that  the  networl 
has  illegally  attempted  to  preven 
two  Walt  Disney  television  programs 
"Zorro"  and  "Mickey  Mouse  Club,' 
from  being  televised  next  fall. 

"We  do  not  believe  we  owe  ABC 
any  monies  under  our  agreements,' 
Disney  affirmed. 

Offer  Made  For  Disneyland 

Disney  further  stated  that  his  com 
pany  has  within  the  past  few  month' 
made  a  firm  offer  to  ABC  to  buy  theii 
stock  interest  in  Disneyland  Park  ii 
Anaheim,  California,  for  more  thai 
$5,000,000  in  which  ABC  had  invested 
$500,000  dollars. 

Mullin  Renamed 

( Continued  from  page  1 ) 
in  January,  was  elected  a  vice-pres- 
ident  of   Allied   Theatres   and  was 
named  a  director  of  the  organization. 

Other  vice-presidents  elected  were 
Samuel  Pinanski,  president,  and  Ed- 
ward S.  Canter,  vice-president  of 
American  Theatres  Corp;  Ben  Do- 
mingo of  the  Keith  Memorial  Theatre. 
Harry  Feinstein  of  Stanley  Warnei 
Theatres;  and  William  Elder,  North- 
east division  manager  of  Loew's  The- 
atres, Inc. 

John  J.  Ford,  president  of  Maine  & 
New  Hampshire  Theatres,  was  re- 
elected chairman  of  the  board  and 
Stanley  Sumner  again  will  serve  as 
treasurer.  The  new  board  elections 
include  Walter  A.  Brown  of  Boston 
Garden;  Theodore  Fleischer,  president 
of  Interstate  Theatres;  Winthrop  S. 
Knox,  Jr.,  president  of  Middlese> 
Amusement  Company;  Philip  J.  Smith, 
president  of  Smith  Management  Com- 
pany; Richard  Dobbyn  of  Maine  & 
New  Hampshire  Theatres;  Max  I. 
Hoffman  of  B  &  Q  Theatres,  and 
James  Bracken  of  Stanley  Warner 
Theatres.  Frank  C.  Lydon  was  re- 
elected executive  secretary  and  was 
also  elected  to  the  board  of  directors. 

Replaces    Charles  Kurtzman 

William  Elder's  election  to  the  or- 
ganization was  in  replacement  of 
Charles  E.  Kurtzman  who  has  been 
appointed  to  a  national  assignment  b} 
his  company,  Loew's  Theatres.  Elder 
replaces  him  in  New  England. 

Disney  and  British 

( Continued  from  page  1 ) 
Present    allocation    terms    give  the 
British  eight  licenses  and  Disney,  five. 

A  BFPA  spokesman  said  the  part- 
nership with  Disney  is  greatly  to  the 
advantage  of  British  films  in  that  ter- 
ritory and  a  "fine  example  of  Anglo- 
American  cooperation." 


MOTION  PICTURE 

DAILY 


1  VOL.  86,  NO.  4 


NEW  YORK,  U.S.A.,  TUESDAY,  JULY  7,  1959 


TEN  CENTS 


Golden  Urges  Their  Use 

Says  Festivals 
Aid  in  Finding 
Quality  Films 

Sees  Foreign  Product  as 
Vital  to  U.S.  Exhibitors 


By  MARTIN  QUIGLEY,  JR. 

OLD    POINT    COMFORT,  Va., 
July  6.  —  Exhibitors  can  use  interna- 
tional film  festivals  to  spot  potentially 
profitable  for- 
e  i  g  n  films, 
Commerce  De- 
partment film 
chief  Nathan  D. 
iiG  0  1  d  e  n  de- 
clared. 

The  better 
ffilms  shown  at 
festivals  are 
helping  to  fill 
I  a  void  caused 
by  the  shortage 
of  films  in  the 
S.  market," 
^Golden  stated, 

»"and  exhibitors  attending  film  festivals 
i  (Continued  on  page  6) 


UA  Domestic  Billings  Set  New  Record  tor 
Single  Week  in  Company  History-$3, 853,000 

United  Artists'  domestic  gross  billings  of  $.3,853,000  for  the  week  ending 
Saturday,  July  4,  is  the  largest  for  a  single  week  in  the  company's  40-year 
history,  it  wa,s  announced  by  William  J.  Heineman,  vice-president  in  charge 
of  distribution.  He  said  the  total  represents  an  increase  of  more  than  $1,400,000 
over  the  company's  previous  high  in  gross  billings  for  a  single  week  of 
$2,437,000,  registered  during  the  corresponding  week  in  1958. 

The  UA  sales  chief  reported  that  the  huge  week's  billings  reflected  the 
tremendous  grossing  ability  of  current  United  Artists  releases  in  playdate 
situations  across  the  country  and  he  cited  the  box-office  performance  of  such 
attractions  as  "Some  Like  It  Hot,"  "The  Horse  Soldiers,"  "Around  the  World 
in  80  Days,"  "A  Hole  in  the  Head,"  "Pork  Chop  Hill"  and  "Shake  Hands 
with  the  Devil." 


i-/.U, 


Nathan  D.  Golden 


'Trail'  Bow  Tied-ln 
With  Oregon  Centennial 

I  Twentieth  Century-Fox's  "The 
pregon  Trail"  will  have  its  world 
premiere  in  Portland,  Ore.,  Aug.  12 
,:o  coincide  with  festivities  and  cele- 
bration activities  of  the  Oregon  Cen- 
;ennial,  commemorating  the  100th 
,[mniversary  of  the  admission  of  the 
}tate  to  the  Union.  This  and  plans 
(Continued  on  page  5) 

Md.  Censors  Grant 
License  to  'Chatterley' 

'  Special  to  THE  DAILY 

BALTIMORE,  July  6-A  license 
or  showing  the  uncut  version  of 
'Lady  Chatterley's  Lover"  was  grant- 
id  today  by  the  Maryland  State  Board 
)f  Motion  Picture  Censors.  When  the 
ilm  was  originally  submitted  to  the 
(Continued  on  page  5) 


U'  to  Hold  Sales 
Meeting  in  Chicago 


Universal  Pictures  will  hold  a  three- 
day  sales  executives'  conference  at 
the  Hotel  Drake  in  Chicago  starting 
Wednesday,  July  15,  to  map  release 
plans  for  the  coming  months,  it  was 
announced  here  by  Henrv  H.  Martin, 
Universal  general  sales  manager,  who 
\\'ill  preside.  Milton  R.  Rackmil  presi- 
dent of  Universal,  will  participate  in 
the  sessions. 

Distribution  plans  to  be  set  include 
those  on  "Pillow  Talk,"  "Operation 
(Continued  on  page  6) 


Judge  to  View  Film  in 
Preminger  Vs,  Chicago 

Special  to  THE  DAILY 

CHICAGO,  July  6-Federal  Judge 
Julius  H.  Miner  will  attend  a  private 
screening  tomorrow  of  the  film  "Anat- 
omy of  a  Murder"  before  ruling  on 
a  suit  seeking  to  enjoin  the  City  of 
Chicago  from  banning  showing  of  the 
film  here.  Judge  Miner  agreed  to  at- 
tend the  screening  at  a  hearing  today 
which  was  attended  by  Otto  Premin- 
ger, producer-director  of  the  picture. 

The  suit  was  filed  last  week  after 
a  police  censorship  board  said  the  film 
was  obscene  and  refused  it  a  license; 
( Continued  on  page  5 ) 


TELEVISION  TODAY-page  6 


'The  Bat'  Returns,  and  With  It,  Film 
Veterans  and  Their  New  Company 

About  one  month  from  now  theatre  screens  across  the  nation  will  be  offer- 
ing to  the  entertainment-seeking  public  an  attraction  that  is  i  classic  of  its 
kind,  known  well  and  enjoyably  to  millions  the  world  around  who  have  seen 
 the  stage  pro- 
duction of  the 
early  1920s  - 
"The  Bat."  As 
you  all  know,  it 
was  an  Avery 
Hopwood  dram- 
atization of  a 
Mary  Roberts 
Riuehart  story, 
which  was 
translated  into 
numerous  lan- 
guages and  pro- 
duced in  coun- 
tries all  over  the 

world  with  tremendous  success. 
Now  "The  Bat"  returns,  in  a  "mod- 
(Continued  on  page  2) 


Rites  for  Rhoden,  Jr., 
Held  in  Kansas  City 

Special  to  THE  DAILY 

KANSAS  CITY,  July  6-Funeral 
services  were  held  here  today  at  St. 
Paul's  Episcopal  Church  for  Elmer  C. 
Rhoden,  Jr.,  37,  son  of  Elmer  C. 
Rhoden,  formerly  president  of  Na- 
tional Theatres. 

The  younger  Rhoden,  who  died 
Sunday,  was  president  of  Common- 
wealth Theatres  from  March,  1957, 
until  about  three  months  ago,  resign- 
ing the  post  after  suffering  a  heart 
attack.  Upon  resuming  business  activ- 
(Continued  on  page  6) 


Sam  Dembow,  Jr. 


Big  Fourth  of  July 

Holiday  Boosts 
Grosses  Here, 
Everywhere 

Rest  of  Country  Joins  with 
B'tvay  in  General  Upbeat 


By  WARREN  G.  HARRIS 

Boxoffice  fireworks  were  the  order 
of  the  Fourth  of  July  hohday  week- 
end, according  to  reports  received 
here  yesterday.  They  were  ignited  at 
theatres  throughout  the  country  by 
such  pictures  as  "Anatomy  of  a  Mur- 
der," "South  Pacific,"  "The  Horse 
Soldiers,"  "The  Five  Pennies,"  "The 
Nun's  Story,"  "Say  One  for  Me,"  "The 
Mysterians"  and  "The  Mummy," 
among  others. 

It  was  not  a  new  story  to  Broad- 
way, which  had  felt  the  pulse  of  the 
summer  up-beat  several  weeks  before 
the  rest  of  the  country.  Altliough  the 
majority  of  Broadway  theatres  were 
on  hold-overs,  most  of  them  were 
(Continued  on  page  5) 


Pacific  Drive-in  Buys 
19 -Unit  Hawaii  Circuit 

From   THE  DAILY  Bureau 

HOLLYWOOD,  July  6-Pacific 
Drive-in  Theatres  Corp.  has  acquired 
the  ConsoHdated  Amusement  Co., 
Ltd.,  circuit  of  19  theatres  in  the 
Hawaiian  Islands,  giving  PDT  com- 
plete control  of  theatres  in  tliat  area. 
The  deal  was  consimimated  with  Hia- 
land  Development  Corp.,  which  piu-- 
chased  the  circuit  last  March  for  a 
reported  price  of  $8,000,000.  PDT 
bought  controlling  interest  in  the 
Hawaiian  Royal  Amusement  circuit  of 
10  houses  several  years  ago. 


Para,  to  Promote  Films 
At  Fashion  Show  Series 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  6-Paramount 
Pictures  will  pubhcize  forthcoming 
releases  through  a  series  of  fashion 
shows  at  national  conventions  this 
summer  and  fall.  It  is  estimated  that 
more  than  100,000  women  from  all 
( Continued  on  page  5) 


2 


Motion  Picture  Daily 


Tuesday,  July  7,  1959 


PEHSDMl 
MEMTIDIV 


CAMUEL  GOLDWYN  will  leave 
^  here  today  for  Chicago  for  three 

days  of  promotional  activity  in  behalf 

of  his  "Porgy  and  Bess." 

• 

Herbert  L.  Golden,  president  of 
United  Artists  Television,  and  Bruce 
Eells,  executive  vice-president,  have 
arrived  in  Toronto  for  advertising  and 
promotion  conferences  with  produc- 
ers of  "Hudson's  Bay,"  now  being 
filmed  in  Canada. 

• 

Barnett  Classman,  president  of 
Pathe  News,  will  leave  here  next 
Monday  for  Europe. 

• 

Bob  Hope  will  leave  New  York  for 
London  today  via  B.O.A.C. 

• 

William  Twig,  Warner  Brothers 
branch  manager  in  Cleveland,  has  be- 
come a  grandfather  with  the  birth  of 
a  boy  to  his  daughter,  Mrs.  Janine 
Weisberg. 

• 

Allen  M.  Widem,  film  editor  of  the 
Hartford  Times,  has  returned  there 
from  Washington. 

• 

Pier  Angeli  will  return  to  New 
York  from  London  today  via  B.O.A.C. 


NEW  YORK  THEATRES 


-RADIO  CITY  MUSIC  HALL- 

Rockefeller  Center  •  CI  6-4600 

AUDREY  HEPBURN 

In  FRED  ZINNEMANN'S  Production  of 

"THE  NUN'S  STORY^' 

A  WARNER  8R0.<>.  PICTURE 
in  TECHNICOLOR® 
end  GAIA  HEW  STAGE  SPECTACLE  "BONANZA" 


SOME  LIKE  IT  HOT! 

But  it's  always  real  cool  at  the  Berkeley!  /I  |JF<3^ 
Mid-week  or  week  end,  it's  always  a  good  time  to  come  to 


Asbiiry  Park 


In  New  York  City,  call  WOrth  2-4018 


ONE  HOUR  FROM  NEW  YORK  BY  TURNPIKE  S  PARKWAY 


FILMACK 

FILMACK 

\\OF  BETTER 

AND  // 

FASTER  SPECIAL 
TRAILERS 

\    From  Dependable 


1327  S.  Wabath  Chicago  630  Nialh  Avt.  Naw  York 


S.C.  1ml  is  Set  Friday 
In  'Blue  Law'  Violation 

Special  to  THE  DAILY 

GREENVILLE,  S.  C,  July  6.-Six 
of  nine  persons  charged  with  operat- 
ing theatres  here  June  28  in  violation 
of  a  state  "blue  law"  will  go  on  trial 
Friday  at  3  P.M.  before  magistrate 
Bates  Aiken.  The  trial  date  was  set 
after  six  jurors  had  been  drawn  to 
hear  the  cases,  v/hich  are  to  be  heard 
simultaneously,  according  to  present 
plans. 

Meanwhile,  Sheriff  John  R.  Martin 
told  reporters  he  would  "continue  to 
enforce  the  law."  Although  he  de- 
clined to  say  so  specifically,  his  state- 
ment was  interpreted  to  mean  that  he 
would  have  his  men  serve  summonses 
on  operators  who  continue  to  open 
theatres  on  Sunday.  This  was  the  pro- 
cedure followed  June  28. 

Six  Defendants  to  Be  Heard 

Defendants  in  the  cases  to  be  heard 
by  Judge  Aiken  include  Mrs.  Mar- 
garet F.  Trussell  of  the  Carolina  The- 
atre, Paul  M.  Flowe  of  the  Center, 
Louis  Ctithrie  of  the  Fox,  Roger  Mit- 
chell of  the  Paris,  Paul  Cook  of  the 
Skyland  Drive-In,  and  Allen  Morgan 
of  the  Augusta  Road  Drive-In. 

As  to  trial  of  three  other  theatre 
operators  on  similar  charges,  their 
cases  were  brought  before  other 
magistrates  and  the  trial  dates  have 
not  been  set. 


Johnston  Honored  at 
Berlin  Film  Festival 

Special  to  THE  DAILY 

BERLIN,  July  4  (By  Air  Mail).- 
On  behalf  of  President  Heuss,  Mayor 
Willy  Brandt  of  Berlin  decorated  Eric 
Johnston,  president  of  the  Motion  Pic- 
ture Export  Assn.,  today  with  the 
Crosse  Verdienstkreuz  Der  Bundes- 
republik.  This  highest  Cerman  order 
was  given  in  recognition  of  his  work 
in  regard  to  the  BerUn  Film  Festival 
just  concluded  here. 


MGM  Signs  Gregory 

HOLLYWOOD,  July  6-Paul  Greg- 
ory has  been  signed  by  MGM  to  a 
long-term  producer  contract,  and 
joins  the  studio  organization  Novem- 
ber 1.  For  his  first  production,  he  will 
bring  to  the  screen  "God  and  My 
Country,"  to  be  adapted  from  Mac- 
Kinlay  Kantor's  novel.  Prior  to  taking 
offices  at  MGM,  Gregory  will  com- 
plete pre-production  preparations  of 
a  new  Broadway  play,  "The  Pink 
Jungle,"  for  which  Ginger  Rogers  and 
Agnes  Moorehead  have  been  cast  to 
date.  The  fihn  is  set  for  an  October 
opening. 


'Circus^  Here  July  17 

Allied  Artists'  "The  Big  Circus", 
will  open  Friday,  July  17  at  the  Roxy 
Theatre  here. 


ABC  Vending  Corporation 
Celebrating  35th  Birthday 

ABC  Vending  Corp.,  together  with 
its  predecessor  companies,  this  month 
will  celebrate  the  35th  anniversary 
of  its  founding,  since  which  time  the 
company  has  achieved  diversification 
from  theatre  food  concessions  to 
automatic  vending  installations  in 
several  other  fields. 

Today's  ABC  Vending  Corp.  repre- 
sents unity  of  activity  with  Berlo 
Vending  Corp.  of  Philadelphia  and 
Confection  Cabinet  Corp.  of  Chicago. 


McLendon  Forms  Own 
Distribution  Company 

Special  to  THE  DAILY 

DALLAS,  July  6.-McLendon  Ra- 
dio Pictures,  Dallas  fihn  company 
which  just  premiered  its  first  two  fea- 
ture films  here,  will  set  up  its  own 
company  to  handle  distribution  of  this 
as  well  as  forthcoming  product,  it 
was  annoimced  by  Gordon  B.  McLen- 
don, president.  "The  Killer  Shrews" 
and  "The  Giant  Gila  Monster"  grossed 
a  big  $20,010  at  the  Majestic  Thea- 
tre and  an  unusual  $7,587  at  the  Pal- 
ace in  Fort  Worth  in  the  seven-day 
run  of  their  world  premiere  engage- 
ment. In  addition,  11  theatres  in 
smaller  theatres  surrounding  the  pre- 
miere area  recorded  similar  box  office 
grosses. 

Signing  Up  Exchanges 

McLendon  said  that  McLendon  Ra- 
dio Pictures  Distributing  Company 
field  forces  were  already  signing  con- 
tracts with  fihn  exchanges  throughout 
the  country  for  summer  play-dates  for 
the  double  bill.  Other  product  is  being 
sought  for  release.  The  new  company 
will  further  handle  nation\^'ide  distri- 
bution of  "My  Dog,  Buddy,"  third 
McLendon-made  feature,  already 
completed  and  scheduled  for  Thanks- 
giving release. 

Castle  Will  Make  Tour 

Producer-director  William  Castle 
will  take  to  the  road  to  make  a  series 
of  "five  trailer"  on-stage  personal  ap- 
pearances on  behalf  of  "The  Tingler" 
in  four  key-city  pre-release  situations. 
Castle  recently  completed  the  pic- 
ture, as  his  initial  William  Castle  and 
Associates  production  for  Columbia 
Pictures  release.  Castle  will  begin  his 
"live  trailer"  appearances  July  30  at 
the  Broadway  Capitol  Theatre  in  De- 
troit. Other  cities  include  Boston,  At- 
lanta, and  San  Francisco. 


'Bat'  Returns 


Oakley  Stafford,  53 

HARTFORD,  July  6-Oakley  Staf- 
ford, 53,  for  the  past  20  years  amuse- 
ment columnist  and  film  critic  for  the 
Hartford  Courant,  local  morning 
daily,  died  at  Hartford  Hospital  fol- 
lowing a  brief  illness. 


{Continued  from  page  1 ) 
ernized"  version  written  by  the  ex- 
perienced screen  mystery  playwright. 
Crane  Wilbur,  and  starring  those  com- 
petent performers,  Vincent  Price,  Ag- 
nes Moorehead  and  John  Gavin. 

And  returning  to  a  new  chapter  of 
motion  picture  activity  with  it  are 
such  well  known  industry  names  as 
Liberty  Pictures,  C.  J.  Teplin  and  Sam 
Dembow,  Jr. 

Tevlin  bought  the  Liberty  name 
several  years  ago.  It  was  the  Frank 
Capra  company  of  the  early  1940s. 
Tevlin,  who  has  been  active  in  the 
industry  since  1917,  was  head  of  RKO 
Radio  studio  operations  for  five  years 
up  to  the  time  Hughes  sold  the  com- 
pany in  1955.  He  parted  with  Hughes- 
two  years  ago. 

Dembow  a  Real  Veteran 

Tevlin  conceived  the  idea  of  pro- 
ducing a  modernized  version  of  "The 
Bat."  He  formed  an  association  with 
Dembow  and  re-activating  the  Liberty 
names  began  preparations.  Dembow, 
his  Eastern  mentor,  also  is  widely  ex- 
perienced in  all  branches  of  the  in- 
dustry with  which  he  has  been  iden- 
tified since  1913.  Of  late,  he  has  been 
a  producers'  representative  here,  oper- 
ating as  the  Producers  Service  Co.,  of 
which  he  is  president. 

Dembow  interested  Leonard  Gold- 
enson,  head  of  American  Broadcast- 
ing-Paramount Theatres,  which  had 
just  discontinued  its  own  production 
organization,  in  "The  Bat."  Golden- 
son  agreed  to  provide  financing,  which 
is  compatible,  of  course,  with  AB- 
PT's  recently  announced  policy  of  en- 
couraging independent  production  by 
making  financing  available  to  prom- 
ising properties. 

Although  in  the  course  of  the  years 
Tevlin  has  supervised  scores  of  pro- 
ductions of  all  types,  "The  Bat"  is 
his  first  strictly  personal  and  indepen- 
ently-produced  film.  By  virtue  of  care- 
ful planning  and  advance  preparation, 
Tevlin  brought  it  in  under  budget  and 
ahead  of  schedule. 

Feels  the  Film  'Can't  Miss' 

Associate  Dembow  is  proud  and 
happy.  As  a  veteran  showman  he 
knows  Liberty  has  a  valuable  proper- 
ty. And  looking  over  the  cost  sheets, 
he  knows  as  well  that  "The  Bat"  is  a 
shoo-in.  Can't  miss. 

Allied  Artists,  no  stranger  to  the 
handling  of  mystery-terror  attractions, 
will  distribute  in  the  U.S.,  Canada  and 
England.  Tevhn,  Dembow  and  Gold- 
enson  control  the  distribution  rights 
for  the  rest  of  the  world. 

So  confident  of  success  is  the  new 
production  combine,  Dembow  says, 
that  two  subsequent  productions  are 
under  con.sideration  now.  Arrange- 
ments have  not  progressed  far  enough 
to  permit  naming  titles,  but  both  will 
be  modernized  versions  of  stage  class- 
ics of  the  same  popular  scale  as  "The 
Bat,"  Dembow  says. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D  Ivers  Mana-in 
Herbert    V.    Fecke,    Advertising    Manager;    Gus    H.    Fausel,    Production    Manager,    TELEVISION    TODAY,    Charles    S.  Aaronson° 


class  matter  Sept.  21,  193«,  at  the  Post  Office  at  New  York,  N.  Y..  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,' 


Editor;    Richard    Gertner,    News  Editor; 
Editorial    Director;    Pinky  _Herman,  Vincent 
ress  Club,  Wash- 
rrespondents   in  the 
Avenue,  Rockefeller 
van,  Vice-Presi- 
3  times  a  year 

manac,  Television  Almanac,  Fame.  Entered  as  second 
in  the  Americas  and  $12  foreign.  Single  copies,  10c. 


RITA  HAYWORTH 

as  Adelaide  Geary 


Mr 


made  this  year's  big  picture! 


COLUMBIA  PICTURES 


presents 

GARY  COOPER.  RITA  HAYWORTH 
VAN  HEFLIN- TAB  HUNTER 


the 

WILLIAM  GOETZ 

Production  of 


GARY  COOPER 

as  Major  TTiorn 


co-starring 


RICHARD  CONTE .  MICHAEL  CALLAN 


Directed  by 

ROBERT  ROSSEN 

A  GOETZ-BARODA 
PRODUCTION 
From  the  Novel  by 
GLENDON  SWARTHOUT 
Screenplay  by 

IVAN  MOFFAT,  ROBERT  ROSSEN 

CINEMASCOPE 
In 

EASTMAN 

COLOR 


PRINTED  IN  U.S.A. 


Tuesday,  July  7,  1959 


Motion  Picture  Daily 


5 


PEOPLE 


Harold  Metz,  who  has  been  direc- 
tor of  special  management  projects 
of  the  RCA  International  Division  in 
New  York,  has  been  named  to  the 
newly-created  position  of  vice-pres- 
ident, Technical  Educational  Program, 
with  responsibility  for  providing 
management  direction  of  the  RCA 
Institutes,  Inc. 

□ 

Norton  Greenberger,  son  of  Sam 
Greenberger,  of  the  Community 
Theatres  Circuit,  Cleveland,  has  re- 
ceived his  M.D.  degree  from  Western 
Reserve  University.  On  Aug.  16  Bar- 
bara, daughter  of  the  exhibitor,  will 
be  married  to  Philip  Arthur  Arian, 
currently  on  Army  Reserve  duty  at 
Fort  Knox,  Ky. 

□ 

Ben  Langbord,  formerly  assistant 
booker  in  Montreal  for  Columbia  Pic- 
tures, has  accepted  the  new  post  of 
Ontario  sales  representative  for  Inter- 
national Film  Distributors  and  AUied 
Artists. 

□ 

C.  M.  Hawk,  formerly  manager  of 
the  Ada  Theatre,  Ada.,  O.,  for  Leo 
Yassenofl  of  Columbus,  has  taken 
over  the  house  on  his  own. 


Holiday  Big  Boost  to  Grosses 


Paramount  to  Promote 

{  Continued  from  page  1 ) 
states  will  see  the  presentations. 

Edith  Head,  Paramount's  multi- 
Academy  Award  winning  designer, 
will  lecture  and  present  the  models 
at  a  series  of  conventions  throughout 
the  Greater  Los  Angeles  area.  She 
will  concentrate  on  "But  Not  For 
Me,"  "That  Kind  of  Woman,"  and 
"Career."  Fashions  from  other  Para- 
mount pictures  also  will  be  added  as 
the  campaign  continues. 

First  of  the  "convention  circuit 
fashion  shows"  will  be  the  Western 
Shrine  Association  meeting  on  August 
7  with  8000  wives  attending.  This 
will  be  followed  by  an  automobile 
industry  meeting,  a  convention  of 
children's  hospital  organizations,  sev- 
eral national  groups  of  club  women 
and  other  groups  already  scheduled. 

Maryland  Censors 

( Continued  from  page  1 ) 
censor  board  more  than  two  years  ago, 
several  parts  were  eliminated  and  it 
was  never  released  in  the  state.  Board 
chairman  C.  Morton  Goldstein  said 
the  U.  S.  Supreme  Court's  ruling  last 
week  striking  down  the  New  York 
censorship  law  and  voiding  a  New 
York  ban  against  the  film  is  "a  di- 
rective to  the  Maryland  censors."  As 
a  result,  he  has  asked  Maryland's  at- 
torney general  Ralph  Sybert  to  review 
the  Maryland  censorship  law  which 
is  basically  the  same  as  the  New  York 
law  which  the  Supreme  Court  ruled 
against. 

Until  the  attorney  general  replies, 
Goldstein  said  today,  the  censor  board 
must  use  its  own  discretion  in  licens- 
ing the  movie. 


{Continued 

maintaining  the  momentum  of  fast 
openings. 

"Anatomy  of  a  Murder,"  one  of  the 
few  openings  of  last  week,  was  "out- 
standing" in  its  first  four  days,  which 
included  the  weekend,  at  the  Criterion 
and  Plaza  Theatres.  The  Columbia 
release  grossed  $39,940  at  the  Cri- 
terion and  $15,700  at  the  Plaza,  for 
a  coml^ined  take  of  more  than  $55,- 
000.  Only  the  long  running  time  of  the 
Otto  Preminger  film  was  reported  to 
have  held  it  from  reaching  an  even 
higher  figure. 

Strong  Out  of  Town 

"Anatomy  of  a  Murder"  was  also 
reported  to  be  doing  strong  business 
in  its  initial  out  of  town  openings.  At 
the  Warner  '  Beverly  in  Los  Angeles, 
the  picture  took  $17,000  in  four  days, 
and  $16,659  in  the  same  period  at  the 
United  Artists  Theatre,  Detroit. 

Columbia's  "Middle  of  the  Night," 
a  hold-over  at  the  Forum  and  Trans- 
Lux  52nd  Street  theatres,  also  turned 
in  "fancy  grosses."  Friday  through 
Sunday,  the  drama  played  to  an  $8,- 
700  gross  at  the  Forum  and  a  $6,644 
gross  at  the  52nd  St.  The  picture  was 
also  reported  to  have  had  a  "very 
big"  four-day  opening  at  the  Play- 
house Theatre  in  Washington,  D.  C., 
where  it  earned  $8,590. 

United  Artists'  "The  Horse  Soldiers" 
grossed  a  "huge"  $25,284  over  the 
Fourth  of  Julv  weekend  at  the  Astor 
Theatre.  Continuing  its  remarkable 
performance  at  the  new  Loew's  State 
Theatre,  UA's  "Some  Like  It  Hot" 
rolled  up  a  $32,514  gross  for  its  14th 
week,  which  included  the  holiday 
weekend. 

'Nun's  Story'  Popular 
Warner  Bros.'  "The  Nun's  Story" 
turned  in  a  "very  good"  weekend  at 
Radio  City  Music  Hall,  according  to 
president  Russell  V.  Downing.  Thurs- 
day through  Sunday,  the  Fred  Zinne- 
mann  production  grossed  $104,000, 
and  should  turn  in' a  $175,000  third 
week.  Downing  said. 

20th  Century-Fox  had  three  pictures 
going  for  it  in  the  metropolitan  area 
over  the  holiday  weekend.  "The  Diary 
of  Anne  Frank"  grossed  $20,000  in 
three  days  at  the  RKO  Palace,  where 
it  switched  to  a  continuous  run  pol- 
icy last  week.  "Say  One  for  Me"  did 
$24,000  Friday  through  Sunday  at  the 
Paramount  "Theatre,  termed  "very 
good."  "South  Pacific,"  in  its  35mm 
version  at  10  neighborhood  theatres, 
grossed  $110,000  for  the  three-day 
weekend.  It  was  pointed  out  that  these 
theatres  will  gross  an  estimated  $200,- 
000  for  the  second  week,  ending  to- 
night. 

'Mysterians'  in  96  Houses 

Ninety-six  theatres  in  the  metropoli- 
tan area  showing  M-G-M's  "The 
Mysterians"  will  have  grossed  in  ex- 
cess of  $500,000  by  the  close  of  a 
week's  engagement  tonight,  it  was  re- 
ported. Benefitting  from  an  extensive 
saturation  campaign  on  local  televi- 
sion, the  picture  was  said  to  be  es- 
pecially strong  on  matinees.  M-G-M 
has  another  potential  winner  in  Alfred 
Hitchcock's   "North   by  Northwest," 


from  page  1 ) 

which  set  a  new  record  for  the  com- 
pany at  the  United  Artists  Theatre, 
Chicago.  In  five  davs,  the  picture 
grossed  $34,000,  with  $50,000  esti- 
mated for  the  first  week. 

Universal  -  International's  "This 
Earth  Is  Mine,"  together  with  a  stage 
show  headed  by  Gretchen  Wyler, 
grossed  $.34,,500  over  the  weekend  at 
the  Roxy  Theatre.  This  marked  the 
first  three  dayS  of  the  second  week. 
In  its  first  week,  the  picture  grossed 
$66,000.  Accorchng  to  reliable  reports, 
Universal  is  enjoying  some  of  its  best 
"chiller"  business  with  "The  Mum- 
my," which  opened  "very  strong"  late 
last  week  at  the  Paramount  in  Atlanta. 

Danny  Kaye's  "The  Five  Pennies," 
holding  over  at  the  Capitol  Theatre 
here,  will  gross  an  "excellent"  $42,- 
000  in  its  third  week,  which  includes 
the  holiday  weekend.  The  Paramount 
picture  was  also  reported  to  be  doing 
strong  out-of-town  business. 

It  racked  up  a  record  -  breaking 
$23,575  in  its  first  week  at  the  Es- 
quire, Chicago,  and  followed  with 
$13,629  for  the  first  three  days  of  the 
second  week.  At  the  Imperial,  Toron- 
to, the  picture  set  an  all-time  opening 
day  mark  of  $5,576,  and  held  that 
pace  for  the  first  five  days  for  a  mark 
of  $16,.572,  the  best  record  of  a  Para- 
mount picture  in  the  past  five  years. 
Top  grossing  results  in  the  first  weeks 
at  the  Paramount,  Boston,  and  at  the 
Valley  Cincinnati,  sent  the  film  into 
extended  holdovers  at  both  houses. 


SIX.  Reports  Decca 
Buy  of  'W  Common 

From  THE  DAILY  Bureau 

WASHINGTON,  July  6-Decca 
Records  bought  another  25,100  shares 
of  Universal  Pictures  Company  com- 
mon stock  in  May,  boosting  its  hold- 
ings to  200,600  shares,  according  to 
a  Securities  and  Exchange  Commis- 
sion report. 

The  report  covered  trading  in  film 
company  stocks  by  officers,  directors, 
and  large  stockholders.  Most  trans- 
actions reported  took  place  in  May. 

The  report  revealed  that  Sol  A. 
Schwartz  in  April  had  exchanged  his 
entire  23,000  shares  of  List  Industries 
Corp.  common  stock  for  stock  of  the 
Glen  Alden  Corp.  in  the  merger  af- 
fecting those  two  companies. 

Five  officers  of  20th  Century-Fox 
increased  their  stock  holdings  in  May. 
Joseph  M.  Moskowitz  exercised  a 
stock  option  for  10,000  shares,  mak- 
ing a  total  holding  of  10,600  shares. 
Donald  A.  Henderson  acquired  2,000 
through  a  stock  option  for  a  total  of 
2,610.  Francis  T.  Kelly  and  C.  Elwood 
McCartney  each  acquired  1,250 
shares  through  stock  options,  their 
total  holding.  J.  B.  Codd  acquired 
1,250  shares  for  a  total  of  1,850. 

Jack  L.  Warner  sold  10,000  shares 
of  Warner  Brothers  Pictures  common 
stock  at  $26.12  a  share  under  an  op- 
tion give  in  March,  1957.  He  was  left 
with  227,431  shares.  Benjamin  Kal- 
menson  acquired  10,000,  his  total 
holding. 


blue  denim 


^Oregon  TraiF 

( Continued  from  page  1 ) 
for  a  150-theatre  saturation  opening 
of  the  CinemaScope-De  Luxe  color 
attraction,  were  announced  yesterday 
by  Alex  Harrison,  20th  general  sales 
manager. 

Following  the  opening  in  Portland, 
according  to  Harrison,  "Oregon  Trail," 
will  play  theatres  throughout  the  area 
over  which  the  old  Oregon  trail  of 
the  1800's  ran.  The  Salt  Lake,  Den- 
ver, Kansas  City  and  Omaha  branches 
will  be  the  focal  point  of  the  satura- 
tion. 

At  the  premiere.  Governor  Mark  O. 
Hatfield  will  personally  greet  stars 
Fred  MacMurray,  Nina  Shipman  and 
William  Bishop  along  with  producer 
Richard  Einfeld  and  director  Gene 
Fowler,  Jr.  Other  celebrities  in  at- 
tendance will  be  Senators  Wayne 
Morse  and  Richard  Neuberger. 


Judge  to  View  Film 

{Continued  from  page  1) 
this   action   was   upheld   by  Mayor 
Richard  J.  Daley  and  PoUce  Commis- 
sioner Timothy  J.  O'Cormor. 

In  the  suit  it  is  contended  that  the 
Chicago  ban  is  a  violation  of  the 
Constitution  in  being  an  abridgement 
of  freedom  of  speech  and  a  depriva- 
tion of  property  without  due  process 
of  law. 


6 


Motion  Picture  Daily 


Tuesday,  July  7,  19 


Television  Joday 


Heavy  Ad  Drive  Backs       Fcstivals  Ai( 


Who's  Where 


Appointment  of  Stefan  A.  Meyer 
to  the  newly-created  post  of  director 
of  program  services,  NBC  Participat- 
ing Programs,  was  announced  by 
Jerry  A.  Danzig,  vice-president,  NBC 
Participating  Programs. 

□ 

Harvey  Chertok  has  been  named 
manager  of  the  merchandising  depart- 
ment for  National  Telefilm  Assi^cuites, 
Inc.  Chertok  succeeds  Irving  I.,iehten- 
stein,  who  recently  was  named  sta- 
tion manager  for  WNTA  AM-FM, 
NTA's  owned  and  operated  radio  sta- 
tions in  Newark,  N.  J.  Chertok  joined 
NTA  in  January  1956  as  liaison  man 
for  tlie  research  and  promotion  de- 
partments. 

□ 

Jim  Phillips  has  joined  the  staff  of 
William  T.  Orr,  Warner  Bros,  televi- 
sion executive  producer.  Phillips  will 
act  as  general  assistant  to  Orr  and  his 
executive  assistant,  Hugh  Benson. 

□ 

Appointment  of  David  Aubrey,  as 
an  NBC-TV  network  salesman  in  the 
Detroit  area,  effective  Aug.  I,  was 
announced  by  Don  Durgin,  vice-pres- 
ident, NBC  Television  network  sales. 
Aubrey  will  report  to  Walter  Gross, 
NBC  Television  Network  sales  man- 
ager in  the  Detroit  area. 


Jan. -May  Net  Billings 
Top  $260,000,000 

Network  television  gross  time  bill- 
ings topped  $260,000,000  in  the  first 
five  months  of  1959,  an  increase  of  9 
per  cent  over  last  year,  Norman  E. 
Cash,  president  of  the  Television 
Bureau  of  Advertising,  reported.  Bill- 
ings for  ABC,  CBS  and  NBC  during 
May  1959  exceeded  $50,000,000  for 
the  third  month  in  a  row.  May  billings 
totalled  $52,085,557,  up  8.7  per  cent 
over  the  month  a  year  ago. 

The  network  figures  are  compiled 
by  leading  national  advertisers-broad- 
cast advertiser  reports. 

Premiere  Films  Sets  3 
Foreign  Pictures  on  TV 

Marshall  Schacker's  Premiere  Films, 
representing  European  producers  has 
just  placed  three  European  produc- 
tions with  television  distributors  of 
feature  films.  Two  of  these  have  never 
been  released  to  theatres  here— "The 
Girl  and  the  Palio,"  starring  Diana 
Dors  and  Vittorio  Gassman,  placed 
with  Medallion  Pictures;  and  "For- 
bidden," starring  Mel  Ferrer  and  Ed- 
uardo  Diannelli,  set  with  UMPO.  The 
third  feature,  "Too  Bad  She's  Bad," 
stars  Sophia  Loren  and  Vittorio  De 
Sica.  This  film  has  already  had  a  the- 
atrical release  here,  and  has  now 
been  placed  with  United  Artists  Tele- 


Rhoden  Rites 


( Continued  from  page  1 ) 
ities  about  six  weeks  ago,  he,  with  a 
brother,     Clark     Rhoden,  founded 
Premier  Productions,  a  television  film 
concern. 

He  was  also  president  of  Imperial 
Productions,  a  motion  picture  produc- 
ing company,  among  whose  releases 
was  "The  Delinquents." 


JST  Dividend  Set 

LOS  ANGELES,  July  6.  -  The 
board  of  directors  of  National  Thea- 
tres, Inc.,  has  declared  a  quarterly 
dividend  of  12  and  one-half  cents  per 
share  on  the  outstanding  common 
stock  of  the  corporation.  The  dividend 
is  payable  July  30  to  stockholders  of 
record  at  the  close  of  business  on 
July  16. 


Two  Companies  Acquire 
Shares  in  Consolidated 

Siyccial  to  THE  DAILY 

TORONTO,  July  6-A  substantial 
block  of  shares  in  Consolidated  Thea- 
tres Ltd.,  Montreal,  has  been  acquired 
by  two  theatre  companies.  The  shares 
were  taken  by  United  Amusements 
Corp.  Ltd.  and  Famous  Players 
Canadian  Corp.  Ltd. 

United  Amusements  Corp.  Ltd.,  in 
which  Famous  Players  is  an  important 
shareholder,  will  take  over  the  opera- 
tion of  the  Consolidated  theatre  in- 
terests. These  interests  include:  the 
Princess  Theatre  property,  a  lease  on 
Her  Majesty's  Theatre,  Montreal 
legitimate  house,  and  the  Corona  in 
St.  Hyacinthe,  Quebec.  It  operates 
the  Capitol,  Palace,  Loew's  and  Im- 
perial, Montreal,  under  a  manage- 
ment agreement  with  Famous  Players. 
Through  associated  companies  Con- 


'Imitation,'  Subsequent 

An  extensive  and  unusual  news- 
paper ad  campaign,  planned  and  exe- 
cuted by  Universal  and  RKO  Thea- 
tres, launched  U-I's  "Imitation  of 
Life"  subsequent  run  on  the  RKO 
circuit  yesterday.  Early  reports  indi- 
cated very  strong  matinee  business 
for  the  picture  which  made  records 
on  its  first  runs  last  month. 

The  campaign,  planned  by  Charles 
Simonelli,  and  Jeff  Livingston  of 
Universal  and  Harry  Mandel  of  RKO 
Theatres,  featured  four  different  ads. 
In  the  Journal  American  a  run-of- 
paper  ad,  on  page  5,  included  the 
standard  ad  mat  in  the  center  sur- 
rounded by  stills  from  the  picture  for 
a  full  page.  In  the  World  Telegram 
there  was  a  regular  ad  on  the  amuse- 
ment page  plus  a  specially  prepared 
ad  addressed  to  women  readers  ad- 
jacent to  the  Ann  Landers  column  on 
the  women's  page.  The  Mirror  and 
the  Post  carried  full  page  ads,  a  sub- 
feature  line  of  which  was  "It's  a  four 
handkerchief  picture." 

In  addition  to  the  ad  campaign, 
Fannie  Hurst,  author  of  the  novel  on 
which  the  picture  is  based,  appeared 
at  the  RKO  86th  Street  and  the  RKO 
Fordham  to  autograph  copies  of  the 
book.  Last  night  she  and  Borough 
President  Hulan  Jack  took  part  in 
special  ceremonies  at  the  reopening 
of  the  Regent  theatre. 

'U'  Sales  Meet 

( Continued  from  page  1 ) 
Petticoat,"   "Spartacus,"   "The  Snow 
Queen"  and  "Sapphire." 

Attending  from  New  York  along 
with  Martin  will  be  F.  J.  A.  McCar- 
thy, assistant  general  sales  manager, 
and  James  J.  Jordan,  circuit  sales 
manager.  Regional  sales  managers 
participating  will  be  Joseph  Rosen 
from  New  York;  Barney  Rose  from 
San  Francisco;  P.  F.  Rosian  from 
Cleveland  and  R.  N.  Wilkinson  from 
Dallas. 

Jeff  Livingston,  Eastern  advertising 
manager,  will  represent  the  advertis- 
ing  and  publicity  department. 

solidated  Theatres  is  also  interested 
with  Famous  Players  in  the  operation 
of  the  Orpheum  and  Alouette,  Mon- 
treal, and  the  Victoria,  Classic  and 
Sillery  in  Quebec  City. 

The  changes  announced  by  Lester 
Adil  man,  elected  successor  to  J. 
Arthur  Hirsch  as  president  of  Con- 
solidated at  a  meeting  of  the  board 
of  directors  last  week,  also  resulted 
in  John  J.  Fitzgibbons,  president  of 
FPCC,  becoming  chairman  and  Wil- 
liam Lester,  president  of  United,  vice- 
president  and  general  manager. 


( Continued  from  page  1 ) 
are  quick  to  size  up  new  and  unus 
films,  to  note  audience  and  press  i 
action  to  them,  and  otherwise  prepti 
themselves  to  procure  popular  ai 
profitable  programs  for  their  partic 
lar  market." 

Golden,  who  was  recently  U.S.  del 
gate  to  the  Cannes  film  festival  at 
has  been  a  U.S.  delegate  to  mai 
previous  ones,  made  the  remarks  in 
speech  prepared  for  delivery  tome 
row  to  the  convention  of  the  Motic 
Picture  Owners  of  Virginia  in  t! 
Chamberlin  Hotel  here. 

The  Commerce  Department  ofBci 
said  some  500  journalists  from  all  ov 
the  world  cover  the  average  fihri  fes 
val,  and  their  reports  can  stimulal 
the  box  office  potential  of  films.  Tl: 
festivals  also  help  publicize  new  stai 
he  added.  But  most  important,  he  sai 
the  festivals  function  as  an  intern 
tional  film  market  where  spirited  bi> 
ding  can  take  place  for  top  films. 

Sees  Producers  Helped 

Producers  have  an  obviously  equal' 
great  stake  in  festivals.  Golden  sai 
Pointing  out  the  dependence  of  U. 
producers  on  the  foreign  marke 
Golden  declared  that  "to  maintain 
improve  our  position,  it  is  incumbei 
upon  the  American  industry  to  coi 
tinue  its  festival  participation." 

"To  send  anything  but  the  fine 
fikns  and  the  most  attractive  stars 
such  a  gold  mine  of  world-wide  pul 
licity  would  be  shortsighted,"  he  saic 

Golden  urged  a  rebirth  of  industr 
showmanship  to  lure  people  back  in) 
motion  picture  theatres.  Americans,  li 
argued,  "will  have  more  money  t 
spend  and  more  leisure  time.  The 
will  want  entertainment  and  be  wil^ 
ing  to  pay  for  it.  Creative  selUng  ii 
the  theatre  field  will  require  the  kini 
of  thinking  that  gets  inside  the  potei 
tial  customers  and  the  customer's  cu: 
tomer  and  asks  and  answers  this  que^' 
tion:  "What  do  I  want  that  only  i 
theatre  will  give  me  or  give  me  bettq 
than  I  can  get  it  elsewhere?" 

Boon  in  New  Post 

ROCHESTER,  N.Y.,  July  6-Josepll 
L.  Boon,  associate  director  of  appai 
ratus  research  and  development  foi 
the  apparatus  and  optical  division  oj 
the  Eastman  Kodak  Company,  hai' 
been  named  an  administrative  assist)' 
ant  to  the  general  manager  of  th^; 
company,  it  was  announced  by  Wil-| 
liam  S.  Vaughn,  vice-president  and; 
general  manager.  In  his  new  positicnj; 
Boon  will  maintain  liaison  with  cerj! 
tain  classified  military  projects  in; 
which  the  company  is  engaged. 


THE  GEVAERT  CO. 
»F  AMERICA,  INC. 


Photographic     materials  of     extraordinary  quality  forever  half  a  century 


I 


Sales  Offices 
and  Warehouses 
at 

■  I  I  11 


321  West  54th  Street 

New  York  19 
New  York 


6601  N.  Lincoln  Ave. 

Lincolnwood,  III. 
(Chicago) 


6370  Santa  Monica 
Blvd. 

Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


1925  Blake  St. 

Denver  2 
Colorado 


A  Complete 
Line  of 
Professional 
Cine  Films 


MOTION  PICTURE 

DAILY 


VOL.  86,  NO.  5 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JULY  8,  1959 


TEN  CENTS 


Foreman  Proposal 


School  for 
Production 
Talent  Urged 

Cites  Importance  of  Giving 
Better  Chances  to  Youth 


By  WARREN  G.  HARRIS 

A  strong  plea  for  the  development 
of  new  creative  and  acting  talent  by 
the  American  motion  picture  industry 
was  voiced  here  yesterday  by  Carl 
Foreman,  executive  producer  of  High- 
road Productions,  who  is  in  New  York 
from  Europe  to  discuss  plans  for  his 
"The  Guns  of  Navarone"  and  other 
productions  with  executives  of  Colum- 
hia.  Pictures. 

Foreman  said  that  it  is  "very  im- 
portant to  develop  people  who  have 
contact  with  the  younger  generation." 
The  average  age  of  Hollywood's  crea- 
tive talent,  he  pointed  out,  "is  closer 
to  45  than  35,"  while  the  majority 
of  today's  movie-goers  are  between 
the  ages  of  16  and  23.  While  admit- 
ting that  Hollywood  has  done  fairly 
well  in  developing  "new.  faces,"  Fore- 
(Continuea  on  page  5) 


Iniegrate  Screen  Gems 
Mo  Columbia  Studio 

From  THE  DAILY  Btireau 

HOLLYWOOD,  July  7.-Following 
the  move  of  Irving  Briskin  from 
Screen  Gems  to  Columbia  Pictures  as 
a  vice-president,  Samuel  J.  Briskin, 
Columbia's  vice-president  in  charge  of 
studio  operations,  has  announced  that 
the  entire  West  Coast  Screen  Gems 
( Continued  on  page  3  ■ 


MPEA  for  Bill  to  Ease 
Tax  on  Firms  Abroad 

From  THE  DAILY  Bureau 

WASHINGTON,  July  7-The  Mo- 
tion Picture  Export  Association  this 
week  will  urge  Congress  to  approve 
legislation  to  ease  the  tax  on  firms 
operating  overseas. 

Albert  Fisher,  of  Loew's,  is  sched- 
( Continued  on  page  5) 

TELEVISION  TODAY-page  4 


Necessity  of  Annual  Promotion  Fund  Steady  Flow 

Is  Stressed  at  Virginia  Convention  MGM  Slates 

By  MARTIN  QUIGLEY,  JR.  /I  /I      13  *  f 

OLD  POLNT  COMFORT,  Va.,  July  7.-The  necessity  of  theatres  having  an  t;*           X    1  C  I  U  r  C  S 

annual  budget  for  promotion  and  of  planning  each  campaign  in  advance  were 

points  stressed  at  an  advertising-promotion  panel  at  the  opening  business  session  j           ,                1     Ci   ^  f\ 

of  the  convention  of  the  Virginia  Mo-  JJ  I   O        JL          O  U 


Foxto  Release  Film 
On  Seaway  Project 


"Ro\'al  River,"  a  documentary  film 
dealing  with  the  current  visit  of 
Queen  Elizabeth  II  and  Prince  Phihp 
to  Canada  and  the  United  States,  in 
conjunction  with  the  opening  of  the 
St.  Lawrence  Seaway  project,  will  be 
produced  by  the  National  Film  Board 
of  Canada  and  distributed  on  a  world- 
wide basis  by  20th  Century-Fox.  This 
was  announced  jointly  yesterday  by 
Guy  Roberge,  chainnan  of  the  Nation- 
al Film  Board,  Alex  Harrison,  20th 
general  sales  manager,  and  Emanuel 
{Continued  on  page  2) 

Miss  MacLaine,  Disney 
Film  Berlin  Winners 

Special  to  THE  DAILY 

BERLIN,  July  7.  -  Shirley  Mac- 
Laine, American  actress  tonight  took 
a  Silver  Bear  Award  at  the  Interna- 
tional Berlin  Festival  for  her  perform- 
ance in  Metro-Goldwyn-Mayer's  "Ask 
Any  Girl." 

In  a  festival  notable  for  its  paucity 
of  citations  to  American  films  and 
players,  the  U.S.  scored  in  another 
category  when  Walt  Disney's  "White 
{Continued  on  page  5) 


tion  Picture  Theatre  Ass'n.  here  today. 
Meetings  are  being  held  at  the  Cham- 
berlin  Hotel  here. 

Panelists  participating  in  the  discus- 
sion included  Harvey  Hudson,  manag- 
er WLEE-MBC,  Richmond;  WilHam 
Dietz,  \\'\T.C-TV,  NBC,  Hampton; 
Duff  Clever,  WGH-ABC,  Hampton; 
( Continued  on  page  5 ) 

NT  A  Will  Move  Home 
Offices  to  West  Coast 

The  home  office  of  National  Tele- 
film Associates,  Inc.  will  be  moved 
to  Beverly  Hills,  Calif,  on  Oct.  1, 
1959,  it  was  announced  yesterday  by 
Ely  A.  Landau,  chairman  of  the 
board.  The  new  NTA  West  Coast  of- 
fices will  be  consolidated  with  those 
of  National  Theatres,  Inc.,  which  ac- 
{Continued  on  page  4) 


Siegel  Says  Studio  Will 
Maintain  High  Activity 


FCC  Doubts  It  Has  Rein 
On  Wired  Pay-TV  Tests 

From   THE  DAILY  Bureau 

WASHINGTON,  July  7.-The  Fed- 
eral Communications  Commission  has 
raised  serious  questions  about  the  ad- 
visability of  a  House  bill  to  require 
the  FCC  to  regulate  u  ired  pay-televi- 
sion tests. 

The  FCC  doesn't  flatly  oppose  the 
{Continued  on  page  4) 


From  THE  DAILY  Bureau 

HOLLYWOOD,  July  7-With  18 
major  story  properties  in  preparation, 
three  to  be  assigned  shortly,  seven  to 
start  during  the  next  three  months, 
three  completed  last  week  and  two 
currently  filming,  MGM's  forthcom- 
ing production  program  has  been 
scheduled  to  maintain  a  consistently 
high  level  of  activity  through  the 
balance  of  1959  and  into  1960,  it 
was  announced  by  studio  head  Sol 
C.  Siegel. 

In  addition,  11  films  have  been  set 
for  release,  including  the  spectacular 
"Ben-Hur",  which  wiW  \vorld  pre- 
miere this  fall  at  Loew's  State  Thea- 
tre in  New  York.  Other  definite  road- 
show engagements  to  date  are  set  for 
Los  Angeles  and  Boston. 

This  brings  the  total  of  pictures 
projected  and  completed  to  44,  as- 
{Continued  on  page  2) 


Average  TV  Station  Shows  6  to  10 
Feature  Films  Weekly,  Survey  Shows 

The  average  television  station  in  the  U.S.  presents  from  six  to  10  feature  films 
a  \^'eek,  but  some  stations  show  as  many  as  45  films  in  that  period.  This  was 
revealed  in  a  new  study  of  the  pattern  of  feature  films  usage  b\  TV  stations 
just  completed  by  NTA  International. 


Ferguson  Dies;  former 
MGM  Exploitation  Head 

Special  to  THE  DAILY 

WELLS,  Me.,  July  7.-Wimam  R. 
Ferguson,  who  was  in  charge  of  ex- 
ploitation for  M-G-M  for  30  years  be- 
fore his  retirement  in  1950,  died  here 
yesterday  of  a  cerebral  hemorrhage. 
Funeral  ser\'ices  ^^'ill  be  held  Thurs- 
da\-  at  the  Lucas  Funeral  Parlor  in 
(  Continued  on  page  4 ) 


Harold  Goldman,  president,  said 
the  survey  also  showed  that  in  terms 
of  hours  devoted  to  feature  film  tele- 
casts per  week  the  greatest  number 
of  stations  aired  features  from  10  to 
20  hours  a  week.  The  highest  total 
of  air  time  allotted  to  features  was 
reported  by  three  stations  ^\•hich  said 
they  carried  features  from  50  to  70 
hours  weekly. 

A  total  of  300  stations,  or  54.2  per 


cent  of  the  U.S.'s  554  stations,  re- 
sponded to  the  NTA  International 
questionnaire.  Stations  responding 
represented  not  only  more  than  half 
of  all  these  on  the  air  in  the  V.S., 
but  co\ered  e\'ery  market  situation, 
from  seven  station  markets  to  one  sta- 
tion markets. 

A  sharp  difference  in  feature  film 
use  between  independent  stations  and 
{Continued  on  page  4) 


Cleveland  Officials 
Approve  'Anatomy' 

Special  to  THE  DAILY 

CLEVELAND,  July  7.-Three  city 
officials  after  screening  "Anatomy  of 
a  Murder"  found  no  objection  "what- 
soever" to  tlie  picture,  which  opens 
July  15  at  the  Allen  Theatre.  Safety' 
director  John  W.  McCormick,  police 
chief  Frank  W.  Ston*  and  chief  pofice 
prosecutor  Bernard  J.  Conwa\-  agreed 
the  dialogue  was  used  "matter  of  fact- 
h-  and  not  obscenelv." 


2 


Motion  Picture  Daily 


Wednesday,  July  8,  1 


PERSDML 
MEIVTIDIV 


/^LIVER  UNGER,  president  of  Na- 
tional   Telefilm   Associates,  has 
left  New  York  for  Europe  aboard  the 
"Liberte." 

• 

Mrs.  James  Daniel  Vaughan,  Jr., 
daughter  of  Mr.  and  Mrs.  J.  J. 
O'Connor,  vice-president  of  Uni- 
versal Pictures,  gave  birth  to  a 
daughter,  Tracy  Marie  Vaughan,  at 
the  New  Rochelle  Hospital  last  week. 
Mr.  and  Mrs.  Vaughan  also  have  a 
one-year-old  son,  James. 

• 

Milton  Brockett,  head  booker  for 
Crescent  Amusement  Co.,  Nashville, 
has  returned  there  from  Atlanta. 
• 

Joshua  Logan,  director,  has  re- 
turned to  Hollywood  from  New  York. 

Sidney  Landau,  assistant  treasurer 
of  United  Artists,  has  left  here  aboard 
the  "Liberte"  for  Europe. 

• 

Jay  H.  Lasker,  Kapp  Records  gen- 
eral sales  manager,  left  New  York 
yesterday  for  the  Coast. 

• 

John  Majdiak,  Jr.,  Columbia  book- 
er in  Cleveland,  is  honeymooning  in 
the  Catskills  with  the  former  Donna 
Perko. 

• 

Judith  Ann  Sudmin,  daughter  of 
Morris  Sudmin,  20th  Century-Fox 
branch  manager  in  Los  Angeles,  was 
married  there  to  Peter  David  Kap- 
lan of  Baldwin  Hills. 

• 

James  V.  Frew,  Southern  district 
manager  for  Continental  Distributing, 
Inc.,  has  returned  to  Atlanta  from 
New  Orleans. 

• 

James  Collins,  of  Smith  Manage- 
ment Co.,  Boston,  has  returned  there 
from  Hartford. 

• 

Sam  Lutz,  Hollywood  talent 
agent,  left  here  late  hst  week  for 
London  via  B.O.A.C. 


MGM  Schedules  44  Into  1960 


uinnTEo-nEuicusTomERs 


( Continued 

suring  MGM  a  steady  flow  of  im- 
portant product  well  into  next  year, 
Siegel  said. 

In  final  pre-production  preparation 
for  filming  are  "The  Gazebo,"  "The 
Subterraneans,"  "Please  Don't  Eat  the 
Daisies,"  "Bells  Are  Ringing,"  "Key 
Witness,"  "The  Adventures  of  Huckle- 
berry Finn"  and  "The  Secret  Class- 
room." 

Also  in  active  work  are  "Go  Naked 
in  the  World,"  "Lady  L.,"  "Cimar- 
ron," "A  Voice  at  the  Back  Door," 
"Platinum  High  School,"  "Recollec- 
tion Creek,"  "The  Travels  of  Jaimie 
McPheeters,"  "The  Elsie  Janis  Story," 
"Four  Horsemen  of  the  Apocalypse," 
"Ever  for  Each  Other,"  "Unholy 
Spring,"  "Devil  May  Care,"  "Bridge 
to  the  Sun,"  "Butterfield  8,"  "Chau- 


from  page  1 ) 
tauqua,"  "I  Thank  a  Fool,"  "Sweet 
Bird  of  Youth,"  and  "County  Fair." 

Productions  to  be  assigned  in  the 
near  future  are  "Spinster,"  "The 
Golden  Fleecing,"  and  "Prisoner  in 
Paradise." 

Pictures  completed  last  week  are 
"Home  from  the  Hill,"  "The  Time 
Machine,"  and  "The  Last  Voyage." 

Before  the  cameras  are  "Never  So 
Few"  and  "The  Wreck  of  the  Mary 
Deare." 

Completed  and  scheduled  for  re- 
lease are  "Ben-Hur,"  "North  by 
Northwest,"  "It  Started  with  a  Kiss," 
"Libel,"  "The  Beat  Generation,"  "The 
Scapegoat,"  "For  the  First  Time," 
"The  House  of  the  Seven  Hawks," 
"Tarzan,  the  Ape  Man,"  "The  Big 
Operator,"  and  "Girls'  Row." 


Edwards  to  Columbia  ^OIL  tO  RcleaSC 
In  Promotion  Spot 

Steve  Edwards  has  been  named 
special  promotion  coordinator  for  the 
Columbia  Pictures  spectacular,  "The 
V\'arrior  and  the  Slave  Girl,"  it  was 
announced  yesterday  by  Robert  S. 
Ferguson,  Columbia's  national  direc- 
tor of  advertising,  publicity  and  ex- 
ploitation. 

Edwards  will  work  on  special  pro- 
motions and  advance  exploitation  for 
the  Christmas  release. 

Previously  he  served  as  advertising- 
publicity  manager  of  Rank  Film  Dis- 
tributors of  America  for  two  years. 
From  1945  to  1956  he  was  director 
of  advertising,  publicity  and  exploita- 
tion for  Republic  Pictures. 


{Continued  from  page  1 ) 

Silverstone,  20th-International  Corpo- 
ration vice-president. 

The  film  will  be  released  as  a 
three-reel  subject  in  Canada,  the 
United  Kingdom  and  other  Common- 
wealth countries  and  in  a  shorter  ver- 
sion in  the  United  States  and  the  rest 
of  the  world.  "Royal  River"  will  be 
filmed  in  a  wide  screen  process  and  in 
color  by  De  Luxe.  Prints  will  be  avail- 
able approximately  Aug.  I,  coinciding 
with  the  departure  of  the  Royal  party 
for  Great  Britain. 


Full  Speed  July  13  for 
Columbia  Production 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  7-Columbia 
Pictures'  summer  production  activity 
swings  into  high  gear  on  July  13,  ac- 
cording to  Samuel  J.  Briskin,  vice- 
president  in  charge  of  studio  opera- 
tions, when  two  features  will  go  be- 
fore the  cameras,  followed  by  an- 
other on  July  20. 

Two  of  the  films:  "Who  Was  that 
Lady?"  and  "The  Gene  Krupa  Story," 
will  be  made  at  the  studio.  The  third, 
"Gulliver's  Travels,"  will  be  filmed 
on  location  in  Spain. 

Start  of  the  three  features  will  give 
Columbia  a  total  of  eight  films  shoot- 
ing world-wide,  with  five  already  be- 
fore the  cameras. 


Theatre  Burned 

DARBY,  Pa.,  July  7.-A  seven- 
alarm  $200,000  fire  wrecked  Robert 
Abel  and  Arthur  Silber's  Wendy  Thea- 
tre and  surrounding  building  in  this 
suburban  Philadelphia  community. 
The  theatre,  on  a  weekend  basis,  was 
not  occupied  at  the  time  of  the  fire. 


B-B  Record  Orders 
Mount;  Pass  200  Mark 

The  demand  for  business  building 
records  for  radio  use  has  mounted, 
Charles  E.  McCarthy,  Compo  in- 
formation director,  said  yesterday, 
with  212  records  sent  out"  to  date. 
Additional  heavy  orders  are  anticipat- 
ed following  a  series  of  demonstra- 
tions of  the  record  at  exhibitor  gather- 
ings this  week,  he  added. 

The  record  has  met  with  an  enthusi- 
astic reception  at  all  exhibitor  meet- 
ings where  it  has  been  played,  McCar- 
thy has  been  advised.  Exhibitor  com- 
ment may  be  summarized  from  the 
statement  of  Edward  F.  Meade  of 
Shea's  Buffalo  Theatres,  whose  order 
for  five  records  for  theatres  in  his  cir- 
cuit, carried  the  notation:  "The  insti- 
tutional record  has  been  received  and 
meets  with  whole-hearted  approval." 

't/'  Preferred  Dividend 

The  board  of  directors  of  Universal 
Pictures  has  declared  a  quarterly  divi- 
dend of  $1.0625  per  share  on  the  4}i 
per  cent  cumulative  preferred  stock 
of  the  company.  The  dividend  is  pay- 
able Sept.  1  to  stockholders  of  record 
at  the  close  of  business  on  Aug.  15. 


TErr  TALK 

Variety  Club  News 


TORONTO  -  Prominent  figure: 
the  entertainment  field  here  got 
hind  the  Variety  Baseball  Game 
raise  $35,000  for  the  Heart  Fund, 
spite  the  rain,  which  kept  the  atte 
ance  to  5,256.  Meanwhile  the  c 
picked  up  additional  $500,  the  re: 
of  a  "theatre  night"  by  the  Hamil 
Theatre  Managers  Association. 

A 

CLEVELAND-Aug.  24  has  b. 
chosen  as  the  date  on  which  the  V: 
ety  Club  will  hold  its  golf  tournam 
at  the  Lake  Forest  Country  Club.  1 
the  first  time  in  the  history  of  T 
No.  6,  it  will  be  a  stag  affair.  Comn 
tee  in  charge  includes  David  Rosi 
thai,  Irwin  Shenker,  Ted  Levy,  J; 
Silverthorne,  Nat  Barach  and  Ban 
Weitz. 

A 

ALBANY,    N.    Y.  -  The  Vari< 
Club's  Camp  Thacher  will  receive 
per  cent  of  the  proceeds  of  the  "To 
er  of  Talent"  night  on  the  Schii 
owned  station  WPTR.  The  remaini 
20  per  cent  will  be  donated  to  t 
Will   Rogers    Memorial  Hospital 
Saranac   Lake.   The   event,  held 
Hawkins    Stadium,    Menands,  dri 
18,000. 


Expect  Decision  on  Bi 
To  Regulate  Drive-ins 

Special  to  THE  DAILY  \ 

HARRISBURG,  Pa.,  July  7.-De( 
sion  is  expected  this  week  by  the  Mi 
nicipal  Corporations  Committee 
the  House  of  Representatives  on  a  b 
proposing  to  regulate  drive-in  theJ 
tres,  including  the  location  of  scre< 
towers  in  regard  to  nearby  highwaxii 
The  principal  feature  of  the  propose 
legislation  is  a  provision  forbiddii 
screens  to  be  visible  from  a  publ' 
road. 

One  of  the  points  holding  up  coi^ 
mittee  approval  of  the  bill  is  its  appl 
cation  to  existing  drive-in  theatre 
The  committee  is  studying  this  poii 
as  it  could  be  within  the  state's  polic 
powers  to  order  existing  drive-ins  t 
conform  in  the  interest  of  public  saf^ 
ty.  However,  drive-in  operators  are  a 
ready  protesting  to  the  committee  th^ 
cost  of  relocating  their  preser 
screens,  including  changing  the  pre 
jection  booth  and  the  contours  of  th 
ground,  would  be  prohibitive. 

Md.  Censors  Move 

BALTIMORE,  Md.,  July  7.-Th' 
Maryland  State  Office  Building,  erect 
ture  Censors  is  now  occupying  its  ne^ 
quarters  in  the  recently  complete^ 
Maryland  State  Office  Building,  erect 
ed  to  consolidate  State  agencies.  C 
Morton  Goldstein  continues  as  chair 
man  of  the  censor  board. 


frp\^'fl.^^\?.ii}il',   g",erP"'Gts^'HnrferpU^^^^^  ^-"^^^-^    Editor;    Richard    Gertner.    News  Ed.tor; 

principal  capitals  of  the  world.'  Motion  Picture  Daily  is  VubHshld'  daiW  Burnup    Editor;   William  'ply,   News   Editor     Correspondents'  in  the 

Center    New  York  20    Telephone  Circle  7-3100.  Cabl"^  addTss    ''Qulgpubco  \^  Qu.gley  Publ  shing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller 

class  matter  Sept.  21.  1.3..  at  the  Post  Office  at  New  ^^r^^^  ^1  fbe  ^cf^f  t^T  IT^^^^^^  ^^r'^r^tt^J^^^!^^  t^^tZlf^n.  ^^f.-.^:"^ 


WORLD 

ii 

PREMIERE 
TOPS  *ALL 
M-G-M  RECORDS 
IN  HISTORY  OF 
UNITED  ARTISTS 
THEATRE! 

I 

^Including  such  giants  as 

/Don't  Go  Near  The  Water". "I'll  Cry  Tomorrow" 


LONG  DISTANCE  FLASH  FROM 
DAVID  WALLERSTEIN,  PRESIDENT, 
BALABAN  &  KATZ,  CHICAGO: 

''North  By  Northwest'  topped  every  M-G-M 
record  against  the  greatest  outdoor  com- 
petition in  Chicago  history  —  2  million 
people  at  lake  front,  14  battleships,  fire- 
works display,  the  Queen's  arrival,  perfect 
week-end  weather.  It  takes  a  real  block- 
buster to  set  an  all-time  mark  against  such 
odds.  Congratulations,  M-G-M!" 


\S  PREDICTED  BY  TRADE  PRESS: 

,'Will  make  nothing  but  money. p. 

'XHIBITOR    .  "Top  stars  .  .  .  Top  h.O."-VARIETY 

'  Master  hand  of  Hitchcock.  Solid  grosses."-F/LM 
>AiLY  •  "Smash  box-office.  Hair-raising  climax." 
-BOXOFFiCE  •  "Grand!  Will  have  the  audience 
in  the  edge  of  seat  or  enjoying  hearty  laugh." 
,  M.  p.  HERALD  •  "Certain  of  success."-M.  p.  daily 
One  of  top  boxoffice  entries  of  the  summer." 
FILM  BULLETIN  •  "The  siispense-master's  best 
ffort  in  years." -INDEPENDENT  film  journal 


4 


Motion  Picture  Daily 


Wednesday,  July  8,  19; 


TV  CIRCUIT 

 wfffi  PINKY  HgPM^M 

THE  WALLS  at  Harry  Wismer's  apartment  at  277  Park  Ave. 
feature  autographed  pix  of  Pres.  Eisenhower,  J.  Edgar  Hoover,  Ed 
"Moose"  Krause,  V.P.  Richard  Nixon,  Ex-Pres.  Harry  S.  Truman,  Gen. 
Omar  Bradley,  Bob  Hope,  Perry  Como  to  mention  just  a  few.  Harry  just 
left  over  the  weekend  with  several  friends  for  a  fishing  trip  to  New- 
foundland and  he'll  have  to  take  a  larger  apartment  to  hold  the  new 
pix  since  his  companions  on  the  trip  include  Roy  Howard,  chaii-man 
of  the  board  of  the  Scripps-Howard  Chain,  Jack  Howard,  president, 
Mims  Thomason,  exec.  V.P.  of  U.P.  International,  and  Mark  Ferree, 
gen.  mgr.  of  Scripps-Howard  .  .  .  Lee  Allen,  production  manager  at 
WNTA,  Newark,  will  add  several  newscast  and  deejay  programs  to 
his  personal  routine.  Lee  is  a  man  of  many  and  varied  talents  .  .  .  Fess 
Parker  dropped  by  last  week  to  visit  his  old  pal,  Phil  McLean,  during 
his  WJW-TV  (Cleveland)  teen-party  program  and  stopped  the  show 
when  he  warbled  his  new  Cascade  platter  of  "Strong  Man."  Walt  Mas- 
key  later  told  us  that  this  spontaneous  reception  was  easily  one  of  the 
most  enthusiastic  he'd  ever  witnessed  .  .  .  Composer-producer  Julie 
Styne  of  "Gypsy"  will  ABChat  with  Peter  Lind  Hayes  and  Mary  Healy 
Friday,  July  17  .  .  .  Hugh  Wedlock  and  Howard  Snyder  have  been 
signed  by  producer-director  Bill  Asher  to  script  the  "Fibber  McGee  & 
Molly"  series  which  NBC-TVees  off  Tues.  Sept.  15.  Bob  Sweeney  and 
Cathy  Lewis  will  co-star  in  the  title  roles  .  .  .  Frank  Sinatra's  initial 
Timex  TV  'er  on  the  ABChannels  Mon.  Oct.  19  will  feature  as  guests, 
Bing  Crosby  and  Dean  Martin.  Frank  will  do  4  Timex  shows  in  all  for 
the  season  .  .  . 

^        ^  ^ 

Credit  Phil  Nolan,  dynamic  young  program  director  at  KALL,  Salt 
Lake  City  with  a  clever  stunt  that  payed  off.  On  Father's  Day,  he 
awarded  a  wrist  watch  to  every  man  in  the  state  of  Utah  who  became 
a  father  that  very  day.  Station  warded  40  watches  in  all  and  garnered 
itself  about  a  zillion  dollars  worth  of  good  will  and  publicity  .  .  . 
Another  "sweet  &  hot"  item  about  Salt  Lake  City:  Eugene  Jelesnick, 
one  of  the  nation's  most  talented  violinists  and  conductor  of  the  S.  L. 
Philharmonic  Orchestra,  has  recorded  "The  Hot  Canary"  b/w  "Roumanian 
Rhapsody"  on  his  own  Gold  Leaf  Records,  which  proves  to  be  one 
of  the  finest  "singles"  we've  heard  in  years  .  .  .  Did  you  know  that 
pert,  pretty  and  popular  Marilyn  Gumin  of  Station  WISN,  Milwaukee, 
is  the  daughter  of  Joe  Gumin,  ork  pilot  of  the  "best  dixieland  orchestra 
north  of  the  Mason  Dixon  Line?"  .  .  .  Dennis  Bell,  who  appeared  on 
the  "Dick  ABClark  Show"  last  week,  is  thrilled  because  Tommy  Edwards' 
listing  shows  his  "Jeanine"  (Top  Rank)  in  the  S19  slot  (this  one  may 
very  well  ring  the  Bell  for  the  teen-age  Dennis)  .  .  .  Lee  Allen,  produc- 
tion manager  at  WNTA  will  start  his  own  series  of  TV  and  radio  news- 
casts next  week  .  .  .  Eddie  Heller,  MGM  Album  A  &  R  chief,  mucho 
excited  about  the  way  "Victory  At  Sea  in  Jazz"  (by  Aaron  Bell)  is 
selling  .  .  .  Merv  Griffin  will  sub  for  vacationing  Bill  Cullen  on  "The 
Price  Is  Right"  NBContests  for  the  weeks  Aug.  3  and  10  .  .  . 


FCC  Doubts 


( Continued  from  page  1 ) 
bill,  sponsored  by  House  Commerce 
Committee  chairman  Harris  (D., 
Ark.),  but  a  secret  report  to  the  com- 
mittee in  efiFect  opposes  it  through  its 
critical  attitude.  Committee  officials 
indicated  the  committee  would  prob- 
ably hold  hearings  on  the  bill  in  Au- 
gust. 

The  bill  would  require  the  FCC  to 
regulate  wired  pay-TV  tests  on  the 
same  basis  as  the  commission  has  pro- 
posed for  broadcast  pay-TV  trials. 
The  FCC  has  said  it  had  no  authority 
over  wire,  and  the  bill  aims  at  meeting 
this  by  giving  it  authority  over  both 
interstate  and  intrastate  wired  pay- 
TV  through  control  of  the  common 
carriers. 

Constitutionality  Questioned 

The  FCC  report  on  the  bill  ques- 
tions both  the  constitutionality  of  the 
measure  and  its  desirability  from  a 
standpoint  of  public  policy.  On  the 
constitutional  question,  the  report 
said  it  questioned  whether  Congress 
could  give  the  commission  power  over 
intrastate  programs,  and  that  most 
pay-TV  programs  would  in  fact  orig- 
inate and  terminate  within  a  particu- 
lar state. 

The  report  also  said  regulation 
should  be  aimed  at  the  distributor  of 
the  program  and  not  the  common 
carrier,  and  questioned  whether  Con- 
gress could  in  fact  attempt  to  reach 
the  distributor  indirectly  through  the 
common  carrier. 

Compares  Two  Systems 

On  the  matter  of  public  policy,  the 
FCC  pointed  out  that  it  is  proposing 
to  regulate  broadcast  pay-TV  as  a  re- 
sult of  its  general  responsibility  to  li- 
cense broadcasting.  It  says  it  has  no 
similar  responsibility  over  a  private 
communications  system,  and  questions 
whether  Congress  should  direct  the 
FCC  to  start  regulating  such  systems 
just  because  they  draw  their  audience 
away  from  free  television. 


NTA  to  Move 

{Continued  from  page  1) 
quired  NTA  recently,  in  a  new  office 
building  in  Beverly  Hills.  This  also 
represents  a  change  for  National 
Theatres,  which  for  many  years  has 
had  its  main  offices  in  downtown  Los 
Angeles. 

Top  NTA  executive  personnel  and 
key  departments,  with  certain  excep- 
tions, will  move  to  the  new  head- 
quarters. In  addition  to  Landau, 
principal  officers  relocating  in  Cali- 
fornia will  include  Oliver  A.  linger, 
president;  Harold  Goldman,  executive 
vice-president  and  president  of  NTA 
International;  and  David  J.  Melamed, 
vice-president,  administration. 

In    addition,    NTA  International, 


musif  exco.,45  W.45  st.,n.y. 

  new  musical  fx  — 

  pings-boings-flams   

zylos-cyms-harps  HZ 

e.  robert  velazco  ci-6-4061 


which  is  responsible  under  Goldman, 
for  sales  of  feature  films  and  filmed 
and  "living  tape"  programs  to  stations 
both  in  the  United  States  and  foreign 
markets,  as  well  as  feature  films  for 
theatrical  exhibition  outside  the 
United  States,  will  headquarter  in 
California  effective  Oct.  1. 

NTA  Pictures,  which  is  responsible 
for  sales  in  the  United  States  of  fea- 
ture films  for  theatrical  exhibition,  is 
likewise  moving  to  the  West  Coast. 

Other  NTA  departments  moving  to 
Beverly  Hills  include  creative  film 
programming,  advertising,  promotion, 
research,  public  relations,  accounting 
and  legal. 

Divisions  which  will  continue  to 
maintain  headquarters  in  New  York 
City  are  NTA  Program  Sales;  NTA 
Telestudios  and  the  Owned  and  Oper- 
ated Stations  Division. 


Ferguson  Dies 

{Continued  from  page  1 ) 
Vork,  Me.,  with  interment  at  Ocean- 
view  Cemetery  in  Wells. 

Born  in  Gloucester,  Mass.,  Fergu- 
son began  his  career  in  the  newspaper 
field,  working  on  the  Boston  Herald 
at  one  time  and  later  becoming  circu- 
lation manager,  advertising  manager 
and  managing  editor  on  various  pa- 
pers. Later  he  was  advertising-pub- 
licity director  of  the  New  England  cir- 
cuit. In  1920,  he  joined  M-G-M  as 
head  of  exploitation  and  became  one 
of  the  most  widely  known  executives 
in  the  field  before  his  retirement  30 
years  later. 

He  was  president  of  the  Association 
of  Motion  Picture  Advertisers  in  1934- 
35.  He  is  survived  by  his  wife,  Bessie. 


Station  Study 


{Continued  from  page  1) 
network  affiliated  stations  is  brougl 
out  by  the  survey.  Independent  st 
tions,  of  which  17  participated  in  tl 
study,  average  21  feature  film  teli 
casts  each  week  for  an  average  tin 
total  of  36  hours  per  week  or  38.3  i 
their  total  telecasting  hours.  Affiliate 
stations,  on  the  other  hand,  averaj; 
nine  feature  fims  a  week  for  an  a' 
erage  weekly  hour  total  of  15,  or  13 
per  cent  of  their  total  weekly  houi 
on  the  air. 

As  the  number  of  stations  in  a  ma 
ket  increases,  so  does  the  use  of  fe: 
ture  films,  the  survev  shows.  Los  Ai 
geles  and  New  York  stations  devol 

30.2  and  26.8  per  cent  of  total  a 
time,  respectively,  to  feature  film 
Detroit,  Phoenix  and  Washingtoi 
each  four  station  markets,  devot 
18.7,  19.4  and  20.3  per  cent  of  tot; 
air  time,  respectively,  to  feature 
Fresno,  Sacramento,  Albuquerque  an 
Tucson,  each  a  three  station  marke 
air  feature  films  in  23,  21.7,  19.6  an 

18.3  per  cent  of  their  total  air  tim< 
respectively. 

Rexall  Drug  to  Sponsoi 
Six  Full-Hour  Specials 

The  Rexall  Drug  Company  wil 
sponsor  six  full-hour  specials  on  thi 
NBC  Television  Network  during  thi 
1959-60  season,  it  was  announced  b'! 
Walter  D.  Scott,  executive  vice-pres| 
ident,  NBC  Television  Network.  Th(: 
series  of  six  productions,  all  of  whicl 
will  be  telecast  Sunday  evenings  oi[ 
NBC-TV  next  season,  are  beinj! 
designed  for  maximum  family  appeal 
The  shows  will  be  television  adapta- 
tions of  theatrical  properties,  two  o, 
them  musicals.  [ 

David  Susskind,  of  Talent  As; 
sociates,  Ltd.,  will  produce  the  en^ 
tire  series  for  NBC-TV,  with  Jos( 
Vega  as  associate  producer  anc 
Renee  Valente  as  production  super- 
visor. The  1959-60  Rexall  series  wil 
open  with  a  musical  production  t(? 
be  telecast  Sunday,  Oct.  18  (10-1 J 
P.M.  NYT).  Dates  of  the  other  shows 
will  be  announced  later. 

This  season  Rexall  has  presentee 
four  full-hour  specials  on  NBC-TV' 
and  on  Sunday,  Aug.  16  (10-11  P.M 
NYT),  will  sponsor  its  final  show  ol 
the  1958-59  period,  "The  Ransom  ol 
Red  Chief,"  adapted  from  the  O, 
Henry  story.  i 

Tribune  Theatre  Here 
Leased  to  Solom  Ent. 

Solom  Enterprises,  Inc.,  headed  bi  i 
Murray  Meinberg,  has  leased  the  800  '■ 
seat  Tribune  Theatre  at  Park  Rov  i 
and  Frankfort  Street  here  from  Ar  I 
thur  Enterprises,  Inc.  The  theatre, 'lo 
cated  in  the  old  New  York  Tribunt 
Building,  is  the  only  one  in  the  down 
town  financial  district. 

Until  recently  most  of  its  patronagt 
came  in  normal  business  hours,  bu 
this  is  now  being  amplified  by  numer 
our  housing  projects  in  the  area.  Bed 
and  Krumgold,  theatre  realty  special 
ists,  consummated  the  lease. 


i'ednesday,  July  8,  1959 


Motion  Picture  Daily 


PEOPLE 


til 


I  William  H.  Smith,  of  Eastman 
jodak  Co.,  active  in  the  development 
f  advanced  methods  of  inventory 
ipntrol,  distribution  and  produc- 
,pn  scheduhng  at  the  company's  dis- 
libution  center  in  Rochester,  N.  Y., 
(is  been  elected  a  member  of  the 
ijperation  Research  Society  of  Amer- 
et,  national  professional  society  of 
i^rsons  engaged  in  the  scientific  study 
i'  military  or  business  operations. 

;  □ 

;vo|o  Francis  Malloy  has  been  named 
I  as  sistant  manager  of  the  Cine  Webb, 
I'ethersfield,  Conn.,  succeeding 
lerald  Clark,  who  has  resigned. 
™t(t)ckwood  &  Gordon,  operator  of  the 
huse,  has  also  named  Robert  Chris- 
iinsen  as  assistant  at  the  Plaza 
iheatre,  Windsor,  Conn.,  succeeding 
tarold  Billings,  who  has  also  resigned. 


□ 


Herb  Gaines,  once  a  Warner 
rothers  salesman  in  Albany  and  who 
cently  returned  there  from  Boston 
10  (  branch  manager,  was  welcomed 
ick  at  a  dinner  tendered  him  at  Neil 
ellman's  Thruway  Motel.  The  affair 
as  also  a  farewell  for  Ed  Segal, 
rmer  manager,  who  has  been  shifted 
the  Boston  exchange. 

Robert  W.  Stroh,  news  director  with 
TMY-TV,  Greensboro,  N.  C,  has 
signed,  effective  Aug.  14,  to  become 
jsociated  with  North  Carolina  Thea- 
5s,  Inc.,  of  Charlotte. 
I  □ 
'Mrs.  Carole  Moessner,  secretary  to 
ene  Goodman,  branch  manager  for 
nited  Artists  in  Atlanta,  has  resigned 
accept  a  position  outside  the  in- 
'istry. 

:  □ 

jjack  Felix,  Allied  Artists  branch 
anager  in  Denver  for  the  past  seven 
pars,  has  resigned.  No  successor  has 
|;en  named  and  Felix  has  not  yet  an- 
|)unced  his  new  connection. 

□ 

John  Scanlon  head  of  Gee  Jay  En- 
te  i  rprises,  Torrington,  Conn.,  has  taken 

er,  through  the  medium  of  a  sub- 
4'ase,  the  Strand  Theatre,  a  Lock- 
oaod  &  Gordon  operation  at  Win- 
0  o;d,  Conn. 

□ 

Louis  Butterworth,  doorman  at 
e  Paramount  Theatre,  Baltimore, 
lebrated  his  87th  birthday  on 
ither's  Day,  at  the  same  time 
unding  out  five  years  at  the  Para- 
ount,  during  which  time  he  has 
i  ver  been  late  or  absent.  A  retired 
ilroad  employee,  patrons  know  and 
dress  him  as  "Pop." 

□ 

Douglas  Hermans,  assistant  booker 
20th  Century-Fox  in  Albany,  N.  Y., 
s  been  named  head  booker,  suc- 
eding  Richard  Young,  who  has 
iigned. 

□ 

I  James  B.  Demos,  manager  of  the 
abama  Theatre,  Birmingham,  has 
en  assigned  by  the  Wilby-Kincey 


School  to  Train  Production  Talent  Urged 


( Continued  from  page  1 ) 
man   stressed   that   "the   process  of 
creating  new  producers,  directors  and 
writers  has  slowed  down  to  a  stand 
still." 

One  way  out,  according  to  Fore- 
man, would  be  for  the  industry  to 
create  an  American  Film  School,  "to 
embrace  the  seven  aspects  of  produc- 
tion." Supported  by  the  industry,  such 
a  school  would  be  able  to  guarantee 
graduates  employment  upon  comple- 
tion of  their  studies,  which.  Foreman 
said,  is  not  the  case  with  regard  to 
students  currently  following  film 
courses  in  colleges  and  universities. 

To  Start  With  'Navarone' 

Foreman's  own  method  for  develop- 
ing new  talent  will  begin  with  "The 
Guns  of  Navarone"  when  he  assigns 
a  young  and  talented  writer  of  his 


choice  to  simply  "attend"  the  pic- 
ture set  every  day,  observing  the 
various  techniques  of  production.  "All 
I  want  in  return  is  to  have  first  refusal 
on  the  scripts  he  may  turn  in  as  a 
result,"  the  producer  said. 

'Guns'  and  'The  Key'  Slated 

Highroad  Productions  will  also  give 
young  talent  a  chance  to  prove  it- 
self with  a  program  of  pictures 
budgeted  considerably  lower  than  its 
major  entries  like  "Guns"  and  the 
earlier  "The  Key."  The  first  of  tliese 
is  "The  Mouse  That  Roared,"  a 
political  satire  in  color  starring  Jean 
Seberg  and  Peter  Sellers,  and  pro- 
duced by  Walter  Shenson.  Foreman 
said  that  this  is  "a  bright  and  cheeky 
little  picture"  which  will  appeal  to 
audiences  of  all  ages. 

Foremost  in  Highroad's  thinking 
right  now,  however,  is  "The  Guns," 


which  is  budgeted  at  $5,000,000  and 
will  be  filmed  in  Technirama-70.  Ac- 
cording to  Foreman,  the  picture  will 
run  a  minimum  of  three  hours,  in- 
cluding a  12-to-15  minute  prologue 
featuring  UP  A  animation  and  black- 
and-white  newsreel  clips.  Filming  of 
"Guns"  will  begin  in  January,  per- 
haps in  Cyprus  if  negotiations  with 
the  government  there  are  successful, 
and  the  picture  should  be  ready  for 
release  some  time  in  the  fall  of  1960. 
Present  plans  call  for  "The  Guns"  to 
be  sold  as  hard-ticket  attraction. 
Peck  and  Quinn  to  Star 
"The  Guns"  will  star  Gregory  Peck 
and  Anthony  Quinn,  with  four  more 
players  yet  to  be  cast  in  important 
parts.  Foreman  thinks  that  some  of 
them,  at  least,  will  be  filled  with  "new 
faces."  Alexander  Mackandrick  will 
direct  the  picture. 


Vireinia  Meet  mpea  Backs  Bm        Screen  Gems 

( Cnnfinup.fl  frnm  nnpr  ^  ) 


(Continued  from  page  1) 
and  Jack  Wright,  Wright  Advertising 
Agency,  Newport,  News. 

Solutions  offered  to  theatre  opera- 
tion problems  included  better  atten- 
tion to  patron  comfort,  improved 
physical  surroundings,  and  aggressive 
merchandising  of  the  theatre  and  each 
show. 

R.  Braxton  Hill,  Jr.,  C.P.A.,  part- 
ner in  Waller  and  Woodhouse,  Nor- 
folk, also  spoke  pointing  out  the  vari- 
ous advantages  and  pitfalls  in  the  tax 
laws  affecting  theatre  owners.  He 
made  it  clear  that  even  the  operator  of 
a  small  theatre  or  a  small  circuit 
should  consult  tax  accountants  or  tax 
lawyers  to  determine  how  best  to  or- 
ganize his  business  and  take  advan- 
tage of  depreciation  allowances. 

One  point  not  well  known  by  all 
exhibitors.  Hill  said,  is  the  necessity 
of  getting  a  complete  price  breakdown 
at  the  time  of  purchase  of  any  theatre 
or  drive-in.  If  this  is  not  done,  he 
warned,  tax  authorities  are  likely  to 
disallow  depreciation  when  the  equip- 
ment is  obsolete  or  abandoned. 

Paul  Roth,  general  convention 
chairman,  conducted  the  advertising- 
promotion  forum.  Prior  to  it  dele- 
gates were  welcomed  by  Syd  Gates, 
president  of  the  organization. 

A  highlight  of  today's  sessions  was 
an  address  by  Nathan  Golden,  di- 
rector of  motion  pictures  for  the  U.S. 
Department  of  Commerce.  The 
speech,  released  in  advance,  appeared 
in  Motion  Picture  Daily  yesterday. 

circuit  to  manage  the  Paramount 
Theatre,  Atlanta.  Donald  Hyde  will 
succeed  him  at  the  Alabama. 

□ 

James  A.  Morris,  Jr.,  formerly  with 
the  advertising  department  of  Union 
Carbide  Chemicals  Co.,  a  division  of 
Union  Carbide  Corp.,  has  been  ap- 
pointed assistant  director  of  advertis- 
ing and  promotion  for  Association 
Films,  Inc.,  national  distributor  of 
16  mm  films  for  non-theatrical  and 
television  use. 


(Continued  from  page  1 
uled  to  testify  for  the  MPEA  before 
the  House  Ways  and  Means  Com- 
mittee Thursday  afternoon  in  support 
of  a  bill  by  Rep.  Hale  Boggs  (D., 
La. ) .  The  Boggs  bill,  which  has  wide 
support  among  many  business  groups, 
would  cut  the  tax  rate  on  overseas 
earnings  by  14  percentage  points. 

It  would  also  permit  U.  S.  firms 
to  set  up  special  subsidiaries  here 
to  carry  on  business  overseas  and 
would  defer  taxes  on  the  earnings  of 
tliese  subsidiaries  until  remitted  to  the 
U.  S. 

MPEA  officials  said  they  felt  film 
companies  would  clearly  qualify  under 
the  Boggs  bill,  but  that  they  would 
propose  several  amendments  to  re- 
move any  possible  doubt. 

The  outlook  is  slim,  however,  for 
Congressional  approval  of  legislation 
as  broad  as  the  Boggs  Bill.  Administra- 
tion officials  today,  opening  committee 
hearings  on  the  proposals,  advocated 
amendments  which  would  cut  the  bill 
down  and  clearly  rule  out  film  com- 
panies. They  said  the  14  percentage 
point  provision  should  be  removed  en- 
tirely, and  that  the  tax  deferral 
privilege  for  the  special  foreign  busi- 
ness subsidiaries  should  be  available 
only  for  companies  getting  at  least  half 
their  overseas  income  from  actual 
production  work  in  under-developed 
countries. 


Berlin  Festival 

( Continued  from  page  1 ) 
Wilderness"  received  a  Golden  Bear 
Award  as  the  best  documentary,  cho- 
sen by  an  international  jury  that  had 
sat  in  judgment  on  a  total  of  79  films 
entered  in  the  festival,  which  has  been 
in  progress  for  the  past  11  days. 

Top  Golden  Bear  honor  went  to 
France's  "Les  Cousins,"  as  the  best 
feature  film.  Jean  Cabin  was  named 
Best  Actor  for  his  work  in  "Archimede 
le  Chlochard."  Top  laurel  as  a  director 
went  to  Akira  Kurosawa  for  "The 
Hidden  Fortress." 

Hayley  Mills,  English  actress,  re- 
ceived a  special  Silver  Bear  Award 
for  her  portrayal  in  "Tiger  Bay." 


(Continued  from  page  1 ) 
operation  will  be  integrated  into  the 
overall  Columbia  studio  organization. 
The  move,  effective  immediately,  will 
be  gradual  in  its  actual  integration. 
It  will  bring  the  TV  subsidiary  under 
the  same  roof  with  the  parent  com- 
pany. 

Four  major  departments  of  Screen 
Gems,  production,  story,  casting  and 
publicity,  will  first  be  integrated  with- 
in the  framework  of  the  existing  Co- 
lumbia studio  organization.  The  pro- 
duction department  of  Screen  Gems 
will  operate  under  the  general  aegis 
of  Jack  Fier,  Columbia  studio  produc- 
tion manager. 

Story  and  Casting  Heads  Set 

The  Screen  Gems  story  department 
will  now  be  under  the  supervision  of 
William  Fadiman,  Columbia's  execu- 
tive story  head,  and  Jack  Fleischman, 
Columbia  story  editor.  Screen  Gems' 
casting  will  now  be  the  responsibility 
of  Maxwell  Arnow,  Columbia's  talent 
executive,  and  Victor  Sutker,  Colimi- 
bia's  casting  director. 

Publicity  operations  of  Screen 
Gems  will  now  be  under  the  super- 
vision of  John  C.  Flinn,  Columbia  stu- 
dio director  of  publicity  and  advertis- 
ing, and  Bob  Goodfried,  Columbia 
studio  publicity  manager.  Prime  pur- 
pose of  the  move  is  to  bring  about  a 
greater  operational  efficiency  in  the 
overall  Columbia  and  Screen  Gems 
organization. 


Small  to  Make  'Giant 
Killer'  in  70mm  for  UA 

Edward  Small  wiU  produce  "Jack 
the  Giant  Killer"  in  color  and  70mm 
for  planned  release  during  the  1960 
Christmas  season,  it  was  announced 
yesterday  by  United  Artists,  which 
will  distribute  the  multi-milfion  dollar 
motion  picture. 

Based  on  the  age-old  legend,  the 
picture  will  go  into  production  in  Hol- 
lywood in  September,  following  two 
years  of  intensive  preparation. 


THE  FIRST  OF  A  SERIES  OF  NATIONAL  MAGAZINE  ADVERTISEMENTS 

(This  ad  will  be  seen  in  the  August  issue  of  SEVENTEEN  by  a  readership  of  four  nnillion.) 


the  motion  picture  "blue  denim  'talks 
heart  to  heart  with  young  America! 


Listen  ...  to  the  sounds  of  "blue  denim".  .  .  to 
Janet,  age  15,  saying  .  .  ."Maybe  I  could  just  dis- 
appear somewhere  or— just  drown  myself!" 
Listen. ..to  Arthur,  age  16,  saying. ..I'm  responsible 
and  I  know  a  way  out!" 

Listen  .  .  .  with  compassion  and  understanding! 
Don't  close  your  eyes  and  pretend  these  things 
don't  happen  to  nice  kids  tool 


Ask  yourself  ...how  could  it  happen  to  Janet... 
so  shy,  so  young,  so  very  much  like  yourself!  Where 
did  she  go  wrong...  and  why . .  .WHY. . .  W  H  Y  ? 
And  what  about  the  boy... he  was  really  a  decent 
kid... ask  his  mother,  his  father,  his  friends! 

"Blue  Denim"  goes  into  the  solutions  teen- 
agers are  forced  to  find  for  themselves!  It  is 
strong  drama  with  a  viewpoint. 


2o.  Century-Fox  presents 


"blue  denim" 


CinemaScoPE 
stereophonic  sound 


iOLLYNLEY-BRiDONdeWllDE-MACDOiLD  CM-MARSHA  HUN 


t  "  MS  MIT  -rPHlffOlM 
'"r- EDITH  SOMMEHniPHIir  DUNNE 


MOTION  PICTURE 

DAILY 


VOL.  86,  NO.  6 


NEW  YORK,  U.S.A.,  THURSDAY,  JULY  9,  1959 


TEN  CENTS 


Returns  from  Europe 

^uture  Bright 
fpor  the  'Right' 
llFilms:  Blumof  e 

rovocative  and  Exciting 
ll^'are  Wanted,  He  Says 


Exhibitors  Urged  to  Push  Promotion 
Of  Pictures  in  ^Middle  Category' 


By  SAMUEL  D.  BERNS 
HOLLYWOOD,  July  8.  -  Great 
ope  for  the  present  and  the  future 
"  the  industry  was  voiced  here  today 
y  Robert  Blumofe,  vice-president  of 
fnited  Artists  in  charge  of  West 
ioast  operations,  in  a  statement  to 
le  trade  press  following  his  return 
cm  a  trip  to  England  and  the  Conti- 
snt. 

Blumofe  made  a  point  of  business 
eing  "healthy  for  the  right  kind  of 
ictures,"  the  right  kind  being  pic- 
ires  with  "built-in  audience  appeal," 
ith  provocative,  exciting  subject  mat- 
ir  to  win  the  competition  for  "audi- 
( Continued  on  page  7 ) 

core  Limits  on  Bill 
asing  Overseas  Tax 

From  THE  DAILY  Bureau 

WASHINGTON,  July  8-A  long 
16  of  business  witnesses  today  at- 
cked  Administration  proposals  to 
nit  the  scope  of  a  proposed  bill  to 
ise  the  tax  on  overseas  earnings. 
The  bill  would  permit  deferral  of 
X  until  the  earnings  are  remitted  to 
le  U.  S.,  and  would  also  tax  all 
ireign  earnings  at  38  per  cent  in- 
( Continued  on  page  3 ) 

linimum  Wage  Session 
Hocked  Again  in  Senate 

Special  to  THE  DAILY 

WASHINGTON,  July  8-An  early 
eating  of  the  Senate  again  blocked 
day  a  Senate  Labor  Subcommittee 
ssion  on  minimum  wage  extension. 
Republicans  opposed  to  any  exten- 
3n  of  the  coverage  of  the  present 
w  are  objecting  to  the  subcommittee 
eeting  whenever  possible.  So  far, 
ch  objections  and  lack  of  quorums 
ive  cancelled  four  other  attempts  to 
;t  started  on  the  legislation.  The 
^  bcommittee  has  before  it  proposals 

P include  larger  theatres  and  circuits 
ider  the  law's  coverage. 


Special  to  THE  DAILY 

OLD  POINT  COMFORT,  Va.,  July  8.-"The  most  important  merchandising 
task  confronting  the  industry— and  particularly  exhibitors— is  more  effective  pro- 
motion of  entertaining  pictures  which  lack  'blockbuster'  status,"  Martin  Quigley, 

 Jr.,  editor  of  Motion  Picture  Herald, 

told  the  25th  anniversary  convention 
of  the  Virginia  Motion  Picture  Thea- 
tre Association  at  the  Chamberlin  Ho- 
tel here  today. 

"Any  picture  that  happily  falls  into 
category  of  a  'Gone  With  the  Wind'  or 
a  'Ten  Commandments',"  Quigley 
said,  "is  not  difficult  to  sell  to  the  pub- 
lic. Such  pictures  need  great  cam- 
( Continued  on  page  7 ) 


Va.  Owners  Hear 
Coop  Ad  Report 

By  MARTIN  QUIGLEY,  Jr. 

OLD  POINT  COMFORT,  Va.,  July 
8— A  detailed  report  on  the  Baltimore 
Plan  under  which  exhibitors  in  that 
city  have  joined  in  cooperative  ad- 
vertising with  distributors  for  sub- 
sequent runs  of  top  features  was  the 
{Continued  on  page  7) 

To  View  Soviet  Films 
Before  Setting  Plans 

The  Motion  Picture  Export  Ass'n. 
committee  appointed  to  supervise  ar 
rangements  for  distribution  in  the 
U.S.  of  the  seven  Russian  films  pur- 
chased under  the  film  exchange  agree- 
ment with  that  country  has  decided 
( Continued  on  page  3 ) 


Canadian  Ixhibitors 
launch  Toll-TV  fight 

The  story  of  how  residents  of  Gal- 
veston and  Dallas,  Texas,  swamped 
their  city  councils  with  protests 
against  applications  for  cable  pay-TV 
franchise  is  being  told  to  Canadian 
newspapers  by  Canadian  theatremen, 
it  was  reported  at  headquarters  of 
Theatre  Owners  of  America  here  yes- 
terday. 

As  part  of  their  campaign  to  ac- 
(Continued  on  page  3) 


Federal  Judge  Overturns  Chicago  Ban  on 
'Anatomy  of  a  Murder';  City  Won't  Appeal 

Special  to  THE  DAILY 

CHICAGO,  July  8.— The  ban  placed  on  the  film  "Anatomy  of  a  Murder"  by 
the  City  of  Chicago  was  over-ruled  today  by  Federal  Judge  Julius  H.  Miner. 
The  picture  then  opened  immediately  at  the  World  Theatre  here  today.  A 
spokesman  for  the  city  administration  said  it  was  highly  unlikely  the  city 
would  appeal.  A  police  censorship  board  had  called  the  film  obscene  and 
refused  it  a  license.  Suit  was  then  filed  in  Federal  Court  by  Otto  Preminger, 
producer-director  of  the  picture,  seeking  an  injunction  to  force  the  city  to 
lift  the  ban. 

Ordering  a  permit  to  be  issued  for  exhibition  of  the  picture  today,  Judge 
Miner  said  it  "would  not  corrupt  the  morals  of  Chicago  moviegoers."  He 
relied  primarily  on  the  recent  U.  S.  Supreme  Court  decision  on  the  film 
"Lady  Chatterley's  Lover"  and  said  that  the  eff^ect  of  the  film  "as  a  whole" 
had  to  be  considered. 

"I  do  not  regard  this  film  as  depicting  anything  that  could  reasonably  be 
termed  obscene  or  corruptive  of  public  morals,"  he  wrote,  "and  find  that 
the  censorship  exceeded  Constitutional  bounds.  Taken  as  a  whole,  the  film 
cannot  be  placed  in  the  category  of  the  obscene  or  immoral  because  its 
dominant  effect  does  not  tend  to  excite  sexual  passion  or  undermine  public 
morals." 


The  Motion  Picture  Ass'n.  of  America,  upon  learning  of  the  "Anatomy" 
decision,  issued  the  following  statement  in  New  York:  "We  consider  this  a 
very  important  forward  step  in  the  industry's  fight  to  free  itself  from  the 
restraints  of  political  censorship." 


Sen.  Langer 

Asks  Early 
Hearings  on 
^White  Paper' 

Action  This  Session  on 
Allied  Charges  Unlikely 


By  J.  A.  OTTEN 

WASHINGTON,  July  8-Senator 
Langer  of  North  Dakota,  top-ranking 
Republican  on  the  Senate  anti-trust 
subcommittee,  called  on  the  subcom- 
mittee to  hold  early  hearings  on  AUied 
States  Association's  "white  paper" 
cliarges  against  major  distributors. 

Chances  are  still  considered  shm, 
however,  that  such  hearings  will  be 
held  this  session.  The  subcommittee 
has  a  heavy  workload  and  Chairman 
Kefauver  (D.,  Term.)  is  reported 
reluctant  to  take  on  the  assignment. 
The  subcommittee  is  currently  hold- 
(Continued  on  page  2) 

'Life/  20th  Fox  Hold 
'Angel'  Conferences 

Andrew  Heiskell,  publisher  of  Life 
Magazine  and  vice-president  of  Time, 
Inc.,  and  Charles  Einfeld,  20th  Cen- 
tury-Fox vice-president,  yesterday 
convened  a  series  of  joint  advertising, 
promotional  and  exploitation  confer- 
ences on  behalf  of  the  forthcoming 
special  section  in  Life  which  deals 
with  "The  Blue  Angel."  The  opening 
meeting,  which  took  place  at  the  Life 
(Continued  on  page  2) 

Florida  Exhibitors 
Set  October  Meeting 

Special  to  THE  DAILY 

JACKSONVILLE,  July  8-The 
Motion  Picture  Exhibitors  of  Florida, 
an  affihate  of  the  Theatre  Owners  of 
America,  will  hold  its  annual  conven- 
tion at  the  Robert  Meyer  Hotel  here 
on  Sunday,  Monday  and  Tuesday, 
Oct.  4,  5  and  6,  president  Arnold 
Haynes  of  Naples,  Fla.,  has  an- 
nounced. 

Arvin  Rothchiid  of  National  Thea- 
tre Enterprises  of  Jacksonville,  is 
chairman  of  the  convention  arrange- 
ments, Haynes  said,  declaring  that  the 
details  of  the  three  day  program  are 
now  being  drafted. 


2 


Motion  Picture  Daily 


Thursday,  July  9, 


PEHSDML 
MEMTIDIV 


P  RIC  JOHNSTON,  president  of 
-L'  the  Motion  Picture  Association 
of  America,  will  leave  Paris  tomorrow 
for  New  York. 

• 

Mrs.  Martin  P.  Salkin,  wife  of  the 
vice-president  of  Decca  Records,  gave 
birth  yesterday  at  Lenox  Hill  Hospital, 
here  to  a  daughter,  Kathy  Lynn. 
Mrs.  Salkin  is  the  daughter  of  Mil- 
ton R.  Rackmil,  president  of  Univer- 
sal Pictures  and  Decca  Records. 
• 

Charles  Simonelli,  Universal's 
Eastern  advertising  and  publicity  de- 
partment manager,  left  here  yesterday 
for  Hollywood. 

• 

Paul  N.  Lazarus,  Jr.,  Columbia 
Pictures    vice-president,    wi\l  leave 
New  York  tomorrow  for  the  Coast. 
• 

Leo  Brody,  assistant  to  the  sales 
vice-president  of  Trans-Lux  Televi- 
sion Corp.,  left  here  yesterday  for 
Washington. 

• 

CoNNERY  Chappell,  director  of  the 
Pinewood  Studios  in  England,  will  ar- 
rive here  tomorrow  from  London  via 
B.O.A.C. 

• 

King  Vidor,  director,  will  leave 
New  York  aboard  the  "Queen  Eliza- 
beth" today  for  Europe. 

Ray  McNamara,  of  the  Allyn  The- 
atre, Hartford,  has  left  there  with  his 
family  for  a  Cape  Cod  vacation. 

E.  P.  Clay,  owner  of  the  Clay  The- 
atre, Conyers,  Ga.,  is  recuperating  at 
a  local  hospital  there. 

Dei  .BERT  Mann,  director,  arrived  in 
Detroit  yesterday  from  Hollywood. 

Eric  Portman,  British  actor,  will 
return  to  Britain  from  New  York  to- 
day via  B.O.A.C. 

Mrs.  Lem  Lee  has  given  birth  in 
Greeley,  Colo.,  to  a  boy.  Father  is  op- 


FILMACK 


ill 

1 

FILMACK 

OF  BETTER  AND 
FASTER  SPECIAL 

TRAILERS 

l\    From  Dependable 


1327  S.  Wahuh  Chicago  630  Ninth  Aw.  New  York 


Asks  'White Paper ^ Hearings 


( Continued 

ing  hearings  on  the  baking  industry, 
and  has  hearings  scheduled  on  sports 
and  drugs. 

Langer  said  he  knew  that  14  Sena- 
tors and  20  members  of  the  House 
had  written  the  subcommittee  "con- 
cerning the  plight  of  the  independent 
motion  picture  theatre  owners."  He 
said  the  subcommittee  had  discussed 
the  problem  "preliminarily"  but  had 
not  reached  a  conclusion  on  what 
to  do. 

A  frequent  critic  of  the  distributors, 
Langer  said  the  1948  Supreme  Court 
decision  in  the  Paramount  Case  "was 
a  great  decision  for  the  people,"  but 
that  "today  we  find  these  giant  movie 
monopolies,  as  alleged  by  the  inde- 
pendent motion  picture  theatre  own- 
ers, are  violating  the  decree  of  the 
Supreme  Court;  and  the  Department 
of  Justice  is  not  proceeding  to  cor- 
rect these  alleged  abuses." 

Langer  said  he  had  urged  Kefauver 
to  have  the  subcommittee  "take  ef- 
fective action"  to  determine  why  the 


from  page  1) 

Justice  Department  has  not  acted  on 
the  decree  violations  charged  by 
Allied.  He  declared  he  still  hoped  the 
Justice  Department  would  act,  "al- 
though the  subcommittee's  preKmin- 
ary  discussion  with  the  Department 
of  Justice  in  recent  months  has  failed 
to  bring  any  indication  the  Depart- 
ment intends  to  proceed  in  this  mat- 
ter." 

"I  hope  the  Department  will  re- 
consider its  position,"  Langer  said.  "If 
it  does  not  proceed,  then  I  urge  the 
chairman  of  the  anti-trust  subcom- 
mittee, Senator  Kefauver,  to  conduct 
such  hearings  as  are  necessary  to 
determine  whether  the  Department  of 
Justice  is  neglecting  its  sworn  res- 
ponsibility to  protect  the  decrees  of 
the  U.  S.  courts." 

Promising  to  have  more  to  say  on 
the  subject  from  time  to  time,  Langer 
put  in  the  Congressional  Record  a 
summary  of  the  charges  made  by 
Allied  against  the  distributors. 


Glassman  to  Europe 
Co-Production  Talks 

Barnett  Glassman,  president 
Pathe  News,  Inc.,  has  left  here 
Europe  to  meet  with  fihn  prod 
in  England,  France,  Italy,  and  J 
on  possibilities  for  co-produ 
deals.  Glassman  said  he  would  lil 
arrange  for  Pathe  to  finance  e 
wholly  or  partially  pictures  whii 
would  then  distribute  in  the  We 
Hemisphere. 

First  Stop  to  Be  Rome 

First  stop  on  his  three  week 
will  be  Rome,  where  Glassman 
tends  to  complete  arrangements 
his  newest  picture  "The  Lucky  I 
ano  Story."  He  will  then  depart 
London  to  complete  negotiations 
39  half  hour  color  television  film 
be  shot  in  England.  Glassman 
also  look  into  the  possibility  of 
building  the  company's  newsreel 
ganization,  and  at  least  some  of 
former  Pathe  newsmen  are  being, 
have  been  approached  to  rejoin 
company. 


'Hole'  Gross  $150,777 
In  Seven  Situations 

United  Artists'  "A  Hole  in  the 
Head"  has  rolled  up  a  huge  $150,777 
gross  in  seven  premiere  situations  this 
week,  it  was  annoimced  by  William 
J.  Heineman,  vice-president  in  charge 
of  distribution. 

Receipts  include:  $37,102  for  the 
third  week  at  the  Oriental,  Chicago; 
$17,750  for  the  third  week  at  the 
Fox-Beverly,  Los  Angeles,  $16,240 
for  the  second  week  at  the  Palace, 
Washington.  The  film  amassed  out- 
standing first-week  grosses  in  the  fol- 
lowing key  openings:  $25,800  at  the 
Loew's  State,  Boston;  $18,267  at  the 
Riviera,  Coral  Gables;  $16,343  at  the 
Flamingo,  Miami;  $19,275  at  the 
Loew's  170  Street,  Miami. 

The  Sincap  Production  is  holding 
over  in  all  seven  engagements,  Heine- 
man  reported. 

erator  of  the  Motorena  Drive-in  The- 
atre there. 

• 

Tom  Lucy,  co-owner  of  Exhibitors 
Service  Co.,  Atlanta,  is  recuperating 
there  following  surgery. 

• 

Robert  Mitchum  will  leave  here 
today  via  B.O.A.C.  for  London. 

Becky  Harrell,  wife  of  Johnny 
Harrell,  executive  of  Martin  Thea- 
tres, Atlanta,  has  entered  a  local  hos- 
pital there. 

• 

Ronald  Margolis,  son  of  H.  Mar- 
GOLis,  office  manager  of  Loew's,  Inc., 
will  be  married  at  Forest  Hills  Jewish 
Center  on  Saturday  to  Sandra  Han- 
ner. 


World  Bow  of  'Doole 


1'/^       £  i>i  lu  DOW  oi  uooie. 

Angel  L.Oniai3S  Held  in  North  Carolii 


( Continued  from  page  1 ) 
offices  here,  concerned  the  joint  ef- 
fort which  will  be  made  by  both  the 
film  company  and  the  magazine  to 
pre-sell  "The  Blue  Angel"  and  "the 
unusual  and  provocative"  ad  which 
will  appear  in  an  August  issue  of 
Life.  The  sessions  will  continue  today 
at  the  20th  Century-Fox  home  offices. 

Participating  in  the  discussions,  in 
addition  to  Einfeld  and  Heiskell,  were 
20th  Century-Fox  representatives : 
general  sales  manager  Alex  Harrison, 
advertising  director  Abe  Goodman, 
exploitation  director  Rodney  Bush,  ex- 
ploitation manager  Eddie  Solomon; 
Christy  Wilbert,  vice-president  of  the 
Charles  Schlaifer  Agency;  and  Life 
personnel:  Earle  Wakefield,  motion 
picture  advertising  director;  Bert 
Lange,  marketing  manager,  and 
Charles  Hogan,  advertising  services 
manager. 

Under  discussion  at  the  meetings 
will  be  the  various  plans  agreed  upon 
by  both  Life  and  20th  to  call  atten- 
tion to  the  ad  and  thereby  to  "The 
Blue  Angel."  Announcements  of  the 
co-promotion  will  be  made  later  this 
month. 


Special  to  THE  DAILY 

LENOIR,  N.  C,  July  8.-C0I 
bia's  "The  Legend  of  Tom  Doo 
will  have  its  world  premiere  tomoii 
at  the  Center  Theatre  here,  birthp; 
of  the  legendary  Civil  War  sok 
The  premiere,  which  is  being  ] 
day  and  date  in  nearby  Hickory,  N 
and  Houston,  Texas,  will  kick  o 
mass  saturation  in  the  Carolina 
ritory.  More  than  125  prints  will 
used  in  the  opening  dates  in  this  a 

The  saturation  comes  on  the  h| 
of  a  blanket  promotion  campaign  ^ 
ducted  by  Colimibia's  exploita 
forces.  The  climax  of  the  extei^ 
radio-TV  advertising-publicity  pro 
tion  was  a  "Tom  Dooley"  spectac 
staged  tonight  over  WBT-Radio 
50,000  watt  station  heard  througl 
the  southeast. 


Cahill  to  Century 
As  Sales  Manager 

Frank  E.  Cahill,  Jr.,  formerly  co- 
ordinator of  technical  activities  for 
Warner  Bros.  Pictures,  has  joined  the 
staff  of  Century  Projector  Corp.  as 
sales  manager. 

Well-known  in  the  industry,  Cahill 
has  served  in  an  executive  capacity 
in  Hollywood  studios,  with  theatre 
circuits  and  laboratories. 


'^Anatomy'  Big  Here 

Otto  Preminger's  "Anatomy  ol 
Murder"  enters  the  second  week  ol 
dual  New  York  engagement  at 
Criterion  and  Plaza  Theatres  toe 
following  a  big  opening  week  gi 
of  $86,000  for  the  two  houses. 
Columbia  release  did  a  smash  $60,' 
for  the  first  seven  days  at  the  i 
terion.  A  new  record  was  establisi 
at  the  Plaza,  where  the  film  gros 
$26,000  for  the  opening  week. 

The  Feeling  is  Parimutuel 

Great  racing  at  Monmouth;  so  brac- 
ing at  tlie  Berkeley! 

Mid  week  or  week  end,  it's  always  a  good  time  to  cornel 
ONE  HOUR  FROM  NEW  YORK  BY  TURNPIKE  &  PARKV 


In  New  Yoric  City,  call  WOrth  2-401 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-CIiief  and  Publisher;  Sherwn  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Edit. 
Herbert  V  Fecke  Advertising  Manager;  Gus  H  Fause  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vine. 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building  Samuel  D  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  Wa 
ington,  p.  C.;  London  Bureau,  4^,  Bear^St.  Leicester  Square,  _  W.  2.  Hope  Wilhams  Burnup,   Manager;^  Peter  Burn^up,  _  Editor ;   William   Pay,   News   Editor.    Correspondents  ii 

Rockefel 
Vice-Fr; 

35  a  section  of  Mot  on  Picture  Herald ;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  sect 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  \ork,  N.  Y..  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  1 


irsday,  July  9,  1959 


Motion  Picture  Daily 


3 


PEOPLE 


erry  Pam  has  been  named  director 
public  relations  for  Independent 
Ition  Picture  Producers  Association, 
""lywood.  He  will  headquarter  at 
own  offices  at  General  Service 
dios. 


leth  Brown,  author  of  "Riverside 
ve,"  is  currently  transforming  the 
|k  into  a  motion  picture  script. 

i''  □ 

Cmanuel  S.  Rosenberg,  theatre 
lager  in  Reading,  Pa.,  for  many 
'rs,  has  joined  American  Intema- 
"f'lal  Pictures  in  an  exploitation- 
ilicity  capacity. 

□ 

"rank  DeFranco,  Universal's  head 
jfbper  in  Cleveland,  and  Mrs.  De- 
,nco  were  hosts  recently  at  a  din- 
j  party  to  celebrate  their  25th  wed- 
g  anniversary. 

□ 


□ 


ack  Felix,  branch  manager  for  Al- 
'  Artists  in  Denver,  has  resigned. 
j|  successor  has  yet  been  named, 
has  Felix  announced  his  future 


□ 


ilrs.  Helen  Bell,  booker  for  Uni- 
[isal   in   Atlanta,   has   resigned  to 
(pare  for  the  stork's  visit. 
□ 

lirk  Douglas  is  back  on  the  "Spar- 
js"  set  following  recovery  from  an 
jick  of  the  "flu." 

□ 

lip'ete  Dawson,  associated  with 
brge  Hoover  in  Miami,  has  taken 
W  buying   and  booking   for  Nat 

iD"lliams'  Interstate  circuit,  Thomas- 

»fe,  Ga. 
'  □ 

I^Com  Jones,  former  manager  of  the 
'md  Theatre,  Bessemer,  Ala.,  has 
en  over  tlae  State  Theatre  there 
m  J.  C.  Harwell,  who  will  announce 
tew  association  shortly.  Don  Hyde, 
(imerly  assistant  manager  at  the 
oibama  Theatre,  Birmingham,  has 
iceeded  Jones  at  the  Grand. 

^[rwin  Ullman,  supervisor  of  Fab- 
's  Mohawk  and  Saratoga  drive-in 
atres,  has  been  named  general 
nager  for  Neil  Hellman's  Lincoln 
1  Andalusia  outdoor  theatres  in 
iladelphia.  George  Lourinia,  man- 
6r  of  the  Saratoga,  has  been  ap- 
"  nted  supervisor  of  that  theatre  and 
Mohawk. 

□ 

i^ilmest  E.  McKenna,  veteran  thea- 
manager,  operator  and  film  dis- 
)utor  of  New  Orleans,  is  now 
idling  publicity,  promotion  and 
blic  relations  there  for  several 
jor  film  companies. 

lelV  Opens  July  17 

_  United  Artists'   "Ten   Seconds  to 
J[;  ,  iU"  will  open  at  the  Victoria  Thea- 
!  here  on  July  17. 


Soviet  Films  New  Tecftni co/  Process 

Now  Used  by  Daysfar 


( Continued  from  page  1 ) 
to  view  the  pictures  before  holding 
any  further  discussions.  The  decision 
was  made  yesterday  at  the  first  meet- 
ing of  the  five-man  committee  since 
it  was  appointed  last  week  by  Eric 
Johnston,  MPEA  president. 

Screenings  of  the  Soviet  films  are 
to  start  early  next  week.  The  commit- 
tee will  then  meet  further  to  work 
out  details  of  handling  the  films,  and 
is  expected  shortly  to  set  a  date  for  the 
premiere  of  the  first  one  sometime  in 
September  in  Washington. 

Members  of  the  committee  include 
John  P.  Byrne,  Alex  Harrison,  James 
R.  Velde,  James  E.  Perkins  and  Ber- 
nard E.  Zeeman. 


'Hercules'  Set  Records 
In  First  Openings 

Warner  Bros,  release  of  Joseph  E. 
Levine's  "Hercules"  has  had  a  record- 
smashing  opening  at  the  Pilgrim 
Theatre,  Boston,  where  it  grossed  an 
all-time  high  house  record  of  $26,215 
for  the  first  week,  the  company  said. 
A  total  of  120  prints  were  used  to 
saturate  the  New  England  area  begin- 
ning July  1  for  a  first  week  of  $350,- 
000. 

The  Philadelphia  area,  during  the 
same  period,  using  90  prints  and  by- 
passing first  run,  scored  a  first  week 
gross  of  $205,000.  Two  theatres  in 
Baltimore  coined  sohd  first  week  gross 
of  $19,609.  The  Hippodrome  drew 
$7,249  for  first  four  days  of  second 
week  and  the  Royal  Theatre  posted 
a  new  first  week  record  of  $11,587 
and  a  strong  $4,999  for  the  first  four 
days  of  its  second  week. 

Every  saturation  playdate  through- 
out Philadelphia  and  Boston  areas  is 
holding  over  for  additional  playing 
time.  First  runs  in  Lincoln,  Metro- 
politan and  Ambassador  Theatres, 
Washington,  did  $43,826  for  five  days 
at  Lincoln  and  six  days  at  the  other 
two  houses. 

Canada  Exhibitors 

( Continued  from  page  1 ) 
quaint  the  public  with  the  costs  of 
pay-TV,  and  the  probable  impact 
upon  free  commercial  television, 
Canadian  exhibitors,  under  the  leader- 
ship of  Joseph  Strauss,  president  of 
the  Canadian  chapter  of  TOA,  are 
sending  their  newspapers  material  on 
public  reaction  to  pay-TV  proposals 
in  the  United  States. 

Canadian  TOA  is  spearheading  a 
campaign  to  bring  pay-TV  data  to 
the  attention  of  Canadian  residents 
and  legislators,  following  the  an- 
nouncement by  Famous  Players  Thea- 
tres of  Canada  of  its  intention  to  run  a 
cable  pay-TV  test  this  fall  in  Etobi- 
coke,  a  suburb  of  Toronto. 

The  initial  reports  on  Galveston 
and  Dallas  relate  how  applications  for 
cable-TV  franchises  were  submitted 
to  the  respective  city  councils  by  syn- 
dicates of  private  individuals,  and 
how  the  councils  in  both  cities  were 
swamped  by  protests  and  refused  to 
act  on  the  franchise  requests.  In  Gal- 
veston more  than  14,000  mailed  pro- 
tests were  received  in  a  week;  in  Dal- 
las the  total  was  nearly  100,000. 


From  THE  DAILY  Burciu 

HOLLYWOOD,  July  8.-Dramatist 
LesHe  Stevens  and  Stanley  Colbert, 
co-owners  of  Daystar  Productions, 
start  shooting  tomorrow  on  "Private 
Property,"  a  feature-length  theatrical 
experimental  film  in  which  a  new  neg- 
ative developing  process  and  a  new 
lens  will  be  used  for  the  first  time. 
The  picture  will  be  filmed  under  the 
duo's  Kana  banner  and  will  be  ex- 
clusive of  their  recently  signed  pact 
with  20th  Century-Fox  wherein  Day- 
star  is  to  produce  a  number  of  top 
budget  features  during  the  next  three 
years,  including  Stevens'  current 
Broadway  hit,  "The  Marriage-Go- 
Round."  No  release  has  been  set  for 
"Private  Property." 

Filming  will  be  entirely  on  location 
at  a  site  in  the  Hollywood  hills. 

Electrovision  Acquires 
Five  Lippert  Drive-ins 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  8.  -  Electro- 
vision  Corp.  has  concluded  the  first 
step  in  acquiring  29  theatres  and  other 
property  from  the  Lippert  circuit  with 
the  purchase  of  five  drive-in  theatres 
in  the  Fresno  area,  for  an  undisclosed 
amount  of  cash  and  notes,  Edwin  F. 
Zabel,  president,  announced  today. 
The  balance  of  the  theatres  are  ex- 
pected to  be  acquired  for  EVC  by 
late  summer.  The  entire  Lippert  cir- 
cuit consists  of  14  drive-ins  and  15 
hard  tops. 

The  purchase  of  Lippert  theatre 
holdings  will  enlarge  Electrovision  to 
38  theatres  and  other  properties. 

Coast  Museum  Group 
Slates  Meet  July  17 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  8.-The  com- 
mission for  the  founding  of  a  Holly- 
wood museum  will  officially  get  off 
ground  July  17.  An  organizational 
meeting  for  the  11-member  commis- 
sion, which  was  created  to  establish 
an  entertainment  industry  museum  in 
Hollywood  will  be  held  at  the  Holly- 
wood Roosevelt  Hotel  at  noon. 

Sol  Lesser,  veteran  motion  picture 
producer  who  has  guided  the  early 
planning  for  the  museum,  is  expected 
to  be  elected  chairman. 

Commission  members,  each  of 
whom  is  a  specialist  in  a  phase  of  the 
entertainment  industry,  will  draw  for 
terms  ranging  from  one  to  three  years. 

WB  Starts  Construction 
Of  Television  Building 

From  THE  DAILY  Burnau 

HOLLYWOOD,  July  8.  -  Warner 
Brothers  has  started  construction  of 
a  new  half-million-dollar  film  editing 
and  casting  building  to  accommodate 
the  rapidly  expanding  production  of 
the  studio's  television  division. 

The  new  building  will  contain  49 
film  editing  and  cutting  rooms  and 
six  casting  suites.  New  facilities  will 
give  the  company  a  total  of  135 
editing  rooms. 


Score  Limits 

(Continued  from  page  1) 
stead  of  the  going  52  percent  rate. 
The  Administration  opposed  com- 
pletely the  latter  provision,  and  said 
it  would  support  the  tax  deferral  only 
if  it  were  confined  to  under-developed 
areas  and  to  firms  getting  no  more 
than  50  per  cent  of  their  income  from 
exporting.  This  would  rule  out  film 
companies. 

Business  witnesses  today  urged  the 
House  Ways  and  Means  Committee 
to  approve  the  original  bill.  They 
maintained  the  treasury  department 
estimates  of  the  potential  revenue  loss 
were  absurdedly  high,  and  that  the 
proposal  would  stimulate  U.  S.  in- 
vestment in  other  countries.  Motion 
Picture  Export  Association  spokesmen 
are  expected  to  take  a  similar  line 
in   testimony   scheduled  for  tomor- 


New  ^Porgy"  Benefit 

Tonight's  performance  of  Samuel 
Goldwyn's  "Porgy  and  Bess"  at  the 
Warner  Theatre  will  benefit  New 
York's  Salem  Methodist  Church 
which  took  over  the  entire  house. 
Proceeds  from  the  sale  of  tickets  wiH 
be  used  to  construct  a  new  half-mil- 
lion dollar  gymnasiiun  for  the  Salem- 
Crescent  AAletic  Club  which  is  run 
by  the  Methodist  Church. 


1 


In  the  west 
they  do  what 
Easterners  do. . . 

GO  FOR  WESTERNS 


For  sheer  entertainment,  nothing  beats 
a  good  motion  picture! 

What's  more,  country-wide,  people 
react  pretty  much  the  same.  Mostly  they 
like  Westerns.  If  the  story  is  good;  if  the 
stars  are  competent;  if  the  photography 
really  has  it,  they  talk  and— young  and 
old— flock  to  the  box  office/ 

In  other  words,  the  better  the  picture 
the  better  the  box  ofFice. 

That's  why  close  co-operation  with  the 
Eastman  Technical  Service  for  Motion 
Pictures  is  so  important  .  .  .  why  it  pays 
to  tap  Eastman's  background  of  experi- 
ence—to check  up  on  questions  of  film 
choice,  production,  processing.  Offices 
at  strategic  locations.  Inquiries  invited. 


Ifb  what's  on  the  screen and  what  people 
say  about  it,.,  that  counts 


WIDE  SCREEN 

COI_OR 


Motion  Picture  Film  Department 
EASTMAN  KODAK  COMPANY 
Rochester  4,  N.  Y. 


East  Coasf  Division 
342  Madison  Ave. 
New  York  1  7,  N.  Y. 


Midwest  Division 
130  East  Randolph  Drive 
Chicago  1 ,  III. 


West  Coast  Division 
6706  Santa  Monica  Blvd. 
Hollywood  38,  Colifornia 


6 


Motion  Picture  Daily 


Thursday,  July  9,  195? 


Motion  Picture  Dai 


The  Rabbit  Trap 

Canon-United  Artists 


Ernest  Borgnine,  who  won  a  1955  Academy  Award  for  his  dehneation 
of  a  Bronx  butcher  in  "Marty,"  is  again  an  average  Joe  in  this  pleasant 
domestic  drama,  produced  by  Harry  Kleiner.  This  time  a  draftsman  in 
a  construction  firm,  the  burly  actor  creates  a  character  with  whom  most 
audiences  can  sympathize  and,  in  many  instances,  identify. 

For  the  problem  confronting  Borgnine  is  one  that  plagues  the  average 
American  white-collar  worker— how  to  escape  from  the  economic  ball 
and  chain  which  ties  him  to  his  job,  often  to  the  exclusion  of  all  other 
interests  and  pleasures.  This  is  the  proverbial  "rabbit  trap"  of  the  title, 
from  which,  unless  one  knows  the  way,  there  is  no  exit. 

The  "rabbit  trap"  has  not  only  a  figurative  meaning  in  J.  P.  Miller's 
screenplay,  for  such  a  contraption  does  play  an  important  part  in  the 
proceedings.  Borgnine  and  his  son  set  one  before  they  are  called  back 
early  from  a  vacation  trip  by  the  former's  hard-driving  boss,  David 
Brian.  The  question  of  whether  or  not  the  trap  did  net  a  rabbit  is  not 
answered  until  the  final  reel,  providing  a  nice  symbolic  fadeout  for  the 
melodramatics  that  transpire  in-between. 

These  are  provided  by  Borgnine,  whose  personal  life  is  excessively 
uided  by  his  job;  his  attractive  wife.  Bethel  Leslie,  whose  desire  to 
have  a  second  child  is  continuously  postponed  as  the  result  of  her 
usband's  uncertain  future;  and  by  the  son,  young  Kevin  Corcoran, 
whose  concern  over  what  might  be  caught  in  the  rabbit  trap  causes 
him  to  return  to  the  vacation  site. 

These  story  threads  are  intelligently  drawn  together  by  director  Philip 
Leacock,  although  the  picture,  which  is  primarily  a  character  study, 
introduces  a  flock  of  interesting  persons  who  do  not  quite  achieve  the 
individuality  they  deserve. 

This  criticism  aside,  "The  Rabbit  Trap"  is  pleasant  going.  Borgnine  is 
the  perfect  type  for  the  character  he  is  asked  to  play  and  delivers  as 
much  as  the  script  allows  him.  Miss  Leslie,  a  protegee  of  Helen  Hayes, 
is  especially  charming.  But  it  is  young  Kevin  Corcoran  who  steals  the 
show.  Since  he  is  especially  familiar  to  younger  patrons  for  his  earlier 
performances  in  "Old  Yeller"  and  "The  Shaggy  Dog,"  his  name  will 
be  important  in  making  "The  Rabbit  Trap"  an  all-around  family  attrac- 
tion. 

Running  time,  72  minutes.  General  classification.  Release,  in  August. 

Warren  G.  Harris 


The  Mummy 

Hammer — Universal-International 


The  Boys  at  Hammer  Film  Productions  apparently  will  stop  at  nothing 
to  make  their  horror  entries  the  best  on  the  market  today.  Their  latest, 
a  re-make  of  the  Universal  oldie  which  starred  Boris  Karloff,  is  no  ex- 
ception to  the  rule,  for  it  serves  up  all  the  chills  and  production  mag- 
nificence the  fans  could  ask  for. 

Peter  Gushing  and  Christopher  Lee,  who  have  been  leading  players 
in  other  Hammer  films,  are  again  top-lined  in  this  one,  and  by  now 
thev  should  be  sufficiently  popular  to  be  a  decided  marquee  asset  for 
the  Technicolor  attraction. 

But  the  real  stars  of  "The  Mummy"  are  the  title  character,  played  by 
Lee,  and  the  production  mounting,  probably  the  most  opulent  ever  seen 
in  a  production  of  this  type.  The  basic  setting  is  England  at  the  end 
of  the  19th  century,  but  there  also  are  scenes  in  Egypt  during  the  same 
time-period  and  during  the  time,  over  4,000  years  ago,  when  Lee  was 
buried  alive.  The  latter,  a  long  flash-back,  is  especially  interest  hold- 
ing, providing  a  close-up  glance  of  a  pagan  culture  at  its  most  decadent. 

Gushing  is  an  explorer  who,  with  his  father,  Felix  Aylmer,  and  uncle, 
Raymond  Huntley,  is  excavating  in  Egypt  for  the  tomb  of  a  high 
priestess  in  the  court  of  the  god  Kamak.  Although  a  mysterious  native, 
George  Pastell,  warns  against  this  project,  the  tomb  is  opened  by  Aylmer, 
who  soon  goes  mad  under  mysterious  circumstances.  Back  in  England, 
where  Aylmer  is  placed  in  an  institution,  Gushing  and  his  wife,  Yvonne 


Feature  Reviews 


The  Beat  Generation 

Zugsmith-MGM — CinemaScope 


Producer  Albert  Zugsmith  has  himself  another  exploitation  winnei 
in  his  latest  MGM  release,  which  has  for  its  title  three  of  the  mosl 
publicized  words  in  America  today.  The  bearded  poets  and  balladeers 
the  languishing  lovelies  with  short-cropped  hair,  are  all  here,  demonstrat- 
ing their  "gone"  vocabulary  for  the  movie-goers  everywhere  who  will, 
want  to  get  a  close-up  look.  ! 

From  the  "beatnik"  camp  itself,  there  may  come  calls  of  "foul,"  for 
a  good  many  of  the  followers  of  the  movement  are  depicted  here  in  a\ 
rather  exaggerated  fashion.  Such  criticism,  however,  coming  from  thej 
right  places,  could  onlv  heighten  audience  curiosity  in  this  CinemaScope 
melodrama.  As  the  picture  stands  now,  the  accuracy  of  the  delineation  j 
of  the  "beatniks"  will  be  of  secondary  importance  to  most  patrons,  the! 
majority  of  whom  probably  know  no  more  about  the  beat  generation 
than  what  they  read  in  the  newspaper. 

The  "beatnik"  background  aside,  Richard  Matheson  and  Lewis  Meltzer 
have  provided  an  exciting  script.  The  main  story  thread  involves  beat- 
nik Ray  Danton,  an  unsavory  character  whose  hatred  for  women  leads 
him  to  a  career  of  rape  and  violent  assaults.  Known  as  "The  Aspirin 
Kid,"  his  first  victim  during  the  course  of  the  picture  is  Maggie  Hayes 
and  the  next.  Fay  Spain,  wife  of  detective  Steve  Cochran,  who  him- 
self has  his  suspicions  of  all  women  because  of  an  unhappy  first  mar- 
riage. 

Following  Danton 's  attack.  Miss  Spain  learns  that  she  is  pregnant, 
and  begs  Cochran  to  allow  her  to  undergo  an  abortion,  since  they  both 
will  never  be  able  to  tell  who  is  the  real  father  of  the  expected  baby. 
Cochran  refuses  to  agree  to  this,  so  Miss  Spain  turns  elsewhere,  finally 
to  a  priest  who  persuades  her  that  killing  the  child  in  her  womb  would 
be  the  same  as  murdering  a  living  person. 

Cochran  finally  catches  up  with  Danton  with  the  help  of  Mamie  Van 
Doren,  who  has  been  making  time  with  the  rapist's  buddy,  Jim  Mitchum. 
Following  an  underwater  chase,  with  the  sobbing  villain  at  hand,  Coch- 
ran realizes  what  certain  of  his  antagonisms  toward  women  could  lead 
him  to  and  is  reconciled  with  Miss  Spain,  who  has  given  birth  to  a 
daughter. 

As  in  a  number  of  his  earlier  entries,  producer  Zugsmith  has  gathered 
together  a  large  cast  of  familiar  personalities,  some  of  whom  have  only 
walk-ons.  In  addition  to  those  players  already  mentioned,  there  are 
Jackie  Coogan,  Cathy  Crosby,  Dick  Contino,  Vampira,  Ray  Anthony, 
Billy  Daniels,  Charles  Chaplin,  Jr.  and  Maxie  Rosenbloom.  The  latter, 
sitting  silently  among  a  group  of  beatniks,  provides  a  comedy  highpoint. 

An  additional  marquee  attraction  is  Louis  "Satchmo"  Armstrong,  who 
performs  two  numbers,  including  a  title  song,  in  the  style  that  has  made 
him  an  international  favorite. 

Directed  by  Charles  Haas,  "The  Beat  Generation"  is  adult  entertain- 
ment which  can  be  sold  to  the  paying  customers  with  all  stops  out.  While 
it  deals  with  several  controversial  subjects,  they  are  handled  sensitively, 
and  should  offend  no  one. 

Running  time,  95  minutes.  Adult  classification.  Release,  in  July. 

W.  G.  H. 


Furneaux,  are  baffled  by  the  old  man's  premonition  of  impending  death. 

This  time,  however,  the  audience  learns  what  it  was  that  drove  Aylmer 
mad.  It  was  a  mummy,  Lee,  brought  back  to  life  by  a  prayer  which 
the  old  man  read  off  a  vase  found  in  the  tomb.  And  it  turns  out  thati 
Pastell  has  brought  the  monster  to  England  to  take  revenge  on  the 
explorers  for  opening  the  tomb.  Aylmer  is  the  first  victim,  and  Huntley: 
the  next.  Gushing,  however,  is  saved  when  Lee  mistakes  Miss  Furneaux 
for  the  dead  priestess  and  obeys  her  commands,  leading  finally  to  his 
apparent  death  in  a  swamp,  where  he  is  pursued  by  the  police. 

This  Universal-International  release  was  produced  by  Michael  Car- 
reras  and  directed  by  Terence  Fisher,  from  a  screenplay  by  Jimm)' 
Sangster.  Properly  exploited— and  it  has  all  the  ammunition  to  back; 
up  the  most  extravagant  drive  on  the  part  of  exhibitors— it  should  be* 
one  of  the  big  boxofBce  winners  this  summer.  j 
Running  time,  88  minutes.  General  classification.  Release,  in  July.  ' 

W.  G.  H.j 


Thursday,  July  9,  1959 


Motion  Picture  Daily 


Plan  'Ben-Hur'  Museum 


S 

^-  For  Egyptian  Theatre 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  8.-A  mo- 
tion picture  museum  will  be  con- 
structed in  the  forecourt  of  the 
Egyptian  theatre  here  for  the  showing 
of  MGM's  "Ben-Hur,"  which  opens 
in  November.  The  Museum,  a  per- 
manent display,  will  house  historical 
pieces  used  in  "Ben-Hur,"  including 
weapons,  set  decorations,  costumes 
and  jewelry. 

\  Another  section  of  the  museum  will 
be  devoted  to  a  display  of  a  technical 
nature. 

This  is  only  one  portion  of  a  huge 
til  renovation  program  planned  for  the 
ipfii  Egyptian  Theatre  when  the  picture 
ion  II  opens  there. 


Promotion  of  Middle- Category  Films  Urged 


anfi 


REVIEW: 

Curse  of  the  Undead 

Universal 

Hollywood,  July  8 
This  spine-tingler  utilizes  a  western 
background  to  provide  an  unusual 
treatment  for  a  horror  film,  wherein  a 
vampire,  in  the  guise  of  a  cowboy,  is 
responsible  for  the  mysterious  deaths 
of  a  number  of  young  girls.  Director 
Edward  Dein,  who  wrote  the  screen- 
play with  Mildred  Dein,  has  injected 
a  number  of  eerie  situations  which 
pay  off  with  shocking  impact,  such 
as  depiction  of  the  bloodthirsty  cow- 
boy in  the  act  of  biting  the  neck  of 
ihis  victims,  among  them  the  sheriff; 
ad  this  use  of  a  coffin  for  a  bed;  and  a 
!  climactic  scene  in  which  his  body 
evaporates,  leaving  only  his  garb. 
)  Eric  Fleming,  portraying  a  preach- 
er, finds  the  solution  to  ridding  the 
town  of  the  cowboy  menace,  Michael 
Pate,  who  is  threatening  Fleming's 
'girl,  Kathleen  Crowley.  Miss  Crow- 
iley's  brother,  Jimmy  Murphy,  and 
father,  John  Hoyt,  also  meet  death  in 
the  film,  Hoyt  getting  his  from  the 
)  vampire,  and  Murphy  in  a  gun  duel 
with  Bruce  Cordon,  a  land  grabber 
,he  believes  is  responsible  for  the  curse 
on  the  town. 

Miss  Crowley  is  inclined  to  be  influ- 
enced by  Pate,  especially  after  a  run- 
in  with  Fleming,  who  threatens  to 
Dpen  all  of  the  coffins  in  a  mausoleum 
ho  prove  his  point.  Fleming,  in  a  show- 
down gun  duel  with  Pate,  kills  the 
anholy  vampire  with  a  wooden  cross 
'embedded  in  the  head  of  a  bullet. 
I'    Irving    Gertz'   weird  instrumental 
cl  ^background  music  score  is  a  major 
,5  ii  contribution  to  the  purpose  of  Joseph 
,,3ershenson's  production. 
.Running    time,    79    minutes.  Adult 
•lassification.  Release  in  July. 

Samuel  D.  Berns 


Sam  Katzman  Returns 

HOLLYWOOD,  July  S.-Producer 
iam  Katzman  cut  short  his  vacation 
n  Honolulu  and  has  returned  to  the 
tudio  to  be  on  hand  for  the  dubbing 
)f  his  latest  Clover  production,  "The 
Hying   Fontaines,"   a  Columbia  re- 


( Continued  from  page  1 ) 
paigns,  but  there  is  no  mystery  about 
creating    a    great    campaign    for  a 
'blockbuster'." 

Every  picture  that  is  produced  to- 
day deserves  "an  aggressive  selling 
campaign,"  Quigley  pointed  out. 
"However,  fairly  soon  after  release," 
he  said,  "the  final  verdict  is  some- 
times evident  when  a  picture  is  found 
disappointing  to  the  public.  Little  or 
nothing  can  be  done  to  develop  the 
audience  potential  of  a  picture  that, 
both  inside  and  outside  the  trade,  is 
felt  to  lack  qualities  necessary  for 
good  theatrical  entertainment." 

Quigley  said  that  "the  future  wel- 
fare of  many  theatres— even  the  in- 
dustry as  it  is  known  today— may  de- 
pend on  what  can  be  done  to  build 
respectable  grosses  on  many  pictures 
each  season  of  less  than  'blockbuster' 
proportions  which  are  known  to  mem- 
bers of  the  industry,  as  well  as  to 
those  few  members  of  the  public  that 


come  in  more  or  less  automatically,  as 
affording  good  screen  entertainment." 

Stressing  that  most  theatres  cannot 
operate  solely  on  the  dozen  or  so 
"blockbusters"  released  each  year, 
Quigley  reported  that  the  next  12 
months  will  likely  see  about  200  Hol- 
lywood releases,  "perhaps  fewer."  Of 
these,  if  it  is  assumed  that  about  50 
will  be  in  varying  degrees  of  the  "hit" 
class  and  that  50  will  be  failures, 
about  100— half  the  total  output— will 
be  in  the  middle  category,"  he  said. 

Points  to  Unreached  Audience 

"Assuming  that  each  of  these  'mid- 
dle category'  films  is  good  screen  en- 
tertainment even  though  top  cast 
names  or  established  story— or  both— 
may  be  lacking,"  Quigley  continued, 
"there  certainly  should  be  a  sizeable 
audience  that  is  not  now  being 
reached  that  can  be  reached  through 
local  merchandising. 

Quigley  told  the  Virginia  exhibitors : 
"Even  a  ten  or  15  per  cent  increase 


Future  Bright    Virginia  Ad  Report 

(Continued  from  page  1 ) 
highlight  of  the  final  business  session 
of  the  Virginia  Motion  Picture  Thea- 
tre Association  convention  here  to- 
day. 

Roy  Richardson  was  elected  pres- 
ident of  the  Association,  succeeding 
Syd  Gates.  Vice-presidents  are  R.  G. 
Flanary,  William  Dalke  and  Jerome 
Gordon.  Other  officers  elected  are: 
treasurer,  Jeff  Hofheimer;  secretary, 
John  Broumas,  and  sergeant-at-arms, 
Carey  Crockett. 

Leon  Back,  Baltimore  exhibitor,  and 
Ray  Thompson  of  Ray  Thompson  As- 
sociates, took  turns  explaining  the 
Baltimore  plan  which  started  with 
"The  Buccaneer"  in  February.  Since 
then  about  20  pictures,  or  an  average 
of  one  a  week  have  been  given  the 
benefit  of  the  cooperative  advertising 
plan  with  excellent  results. 


( Continued  from  page  1 ) 
ence  leisure  time,"  he  told  the  as- 
sembled newsmen. 

This  condition  now  exists  the  world 
over,  and  the  right  Idnd  of  pictures 
have  greater  box-office  potential  than 
ever  before,  Blumofe  added. 

Calling  attention  to  UA's  current 
crop  of  releases,  which  resulted  in 
the  record  single  week  domestic  bill- 
ing for  the  company  of  $3,853,000, 
more  than  $1,500,000  over  the  com- 
pany's previous  record  gross,  Blumofe 
exemplified  his  point  of  people  going 
in  greater  numbers  to  see  a  good  pic- 
ture. "If  TV  is  bad,  the  public  will  not 
look  for  escape  by  going  to  a  bad 
movie,  it  will  seek  new  diversions," 
he  stated. 

Reporting  on  his  trip  to  London 
with  UA  executives  Max  Youngstein 
and  Arthur  Krim,  Blumofe  said  they 
were  "extremely  high"  on  the  poten- 
tials of  "Solomon  and  Sheba,"  after 
viewing  a  rough  cut  of  the  film  which 
survived  a  difficult  history.  Blumofe 
forecast  the  film  as  being  one  of  the 
biggest  commercial  successes  in  UA 
history,  with  due  recognition  of 
"Around  the  World"  grosses. 

Says  TV  Is  Being  Dealt  With 

Remarking  on  the  impact  of  TV  in 
England,  Blumofe  said  exhibitors  have 
now  resolved  such  competition  and 
can  now  deal  with  it. 

Blumofe  spent  12  days  in  Israel, 
where  he  said  public  will  line  up  only 
for  films  that  have  serious  subject 
matter.  Films  there  are  shown  with 
Hebrew  and  French  sub-titles. 

Tremendous  enthusiasm  and  excite- 
ment for  pictures  and  picture  person- 
alities was  generated  during  his  10- 
day  attendance  of  the  Cannes  film  fes- 
tival, Blumofe  said.  Personal  appear- 
ances of  Gary  Grant  and  Kim  Novak 
"had  the  joint  jumpin',"  he  reported. 

Blumofe  visited  Italy,  where  the 
same  enthusiasm  for  motion  pictures 
was  displayed,  he  pointed  out. 


Average  Cost  $25 

The  subsequent  run  exhibitors,  who 
are  playing  the  picture,  collectively 
put  up  50  per  cent  of  the  cost  and 
the  distributor  pays  the  remainder. 
The  average  cost  to  participating  ex- 
hibitors has  been  $25  and  diere  have 
been  between  10  and  36  exhibitors 
cooperating  on  each  picture.  Al- 
together 65  exhibitors  have  participat- 
ed in  the  plan. 

Clarence  P.  Moore,  regional  direc- 
tor of  the  Small  Business  Administra- 
tion, described  the  operations  of  the 
Administration  and  the  services  and 
loan  facilities  available. 

Jack  Braunagel  and  J.  Robert  Hoff 
spoke  on  Motion  Picture  Investors, 
Inc.,  and  distributed  copies  of  the 
fund's  prospectus.  MPI  was  set  up 
to  buy  shares  of  stock  in  the  major 
motion  picture  companies,  thus  giv- 
ing exhibitors  who  invest  in  MPI  a 
voice  in  management. 

George  Roscoe,  final  speaker  of 
the  day,  urged  the  Association  to  con- 
sider affiliation  with  Theatre  Owners 
of  America. 


in  the  gross  of  each  of  these  'middle 
category'  pictures  could  make  a  sig- 
nificant, perhaps  essential,  difference 
in  the  status  of  every  theatre  and  of 
the  industry  as  a  whole.  After  all,  a 
ten  or  15  per  cent  increase  is  not  such 
a  huge  one  that  it  could  be  dismissed 
as  an  impossible  goal." 

'Theoretical  Potenial'  Vast 

"How  many  people  are  there  in 
each  community,"  Quigley  asked, 
"who  would  be  entertained  by  a  par- 
ticular film  but  never  get  around  to 
see  it?  In  the  case  of  these  'middle 
category'  films  the  theoretical  poten- 
tial must  be  many  times  the  size  of 
the  audience  that  we  have  been  get- 
ting." 

Effective  selling  of  the  "middle 
category"  of  good  films  is  something 
that  only  the  exhibitor  can  do,  Quig- 
ley emphasized.  Such  films,  he  said, 
"do  not  lend  themselves  to  extensive 
national  magazine  advertising  or  na- 
tional television  or  radio  campaigns. 
They  must  be  sold  to  patrons  in  a 
community  just  before  and  at  the  time 
they  are  playing  the  local  theatre.  This 
requires  a  more  effective  use  of  all  the 
media  available  to  the  exhibitor— his 
newspaper,  local  TV  or  radio  station, 
the  telephone,  community  organiza- 
tions and  special  interest  groups." 

Exhibitor  'A  Merchant' 

Quigley  pointed  out  "it  is  more  im- 
portant—from every  sense— to  bring 
in  an  addition  $50  during  the  engage- 
ment of  50  pictures  during  the  year 
than  another  $100  or  so  for  a  few 
'blockbuster'  attractions."  The  exhibi- 
tor, he  said,  "is  a  merchant  of  enter- 
tainment, every  day  of  the  year.  His 
job  is  to  make  sure  that  every  poten- 
tial patron  who  would  enjoy  a  particu- 
lar attraction  knows  about  it— knows 
all  he  needs  to  know  about  it,  while  it 
is  available  in  the  community.  Tickets 
not  sold  now  to  a  'blockbuster'  might 
be  sold  for  a  reissue  of  the  picture. 
Tickets  not  sold  for  the  'middle  cate- 
gory' pictures  are  lost  forever." 


The 
finest 


carbons 
ever 
made... 


PROJECTOR 
CARBONS 


2 


Motion  Picture  Daily 


Friday,  July  10,  19 


PERSDMl 
MEIVTIDIV 


JAMES  H.  NICHOLSON,  president 
of  American  International  Pictures, 
has  returned  to  Hollywood  from  New 
York. 

• 

William  Osborne,  Allied  Artists 
International  supervisor  for  the  Far 
East,  Near  East  and  Africa,  will  re- 
turn to  New  York  from  Tokyo  around 
the  middle  of  August. 

• 

Herman  Silverman,  vice-president 
of  Wometco  Enterprises,  Miami,  has 
left  there  with  his  family  for  a  vaca- 
tion at  the  Edgewater  Motel,  Schroon 
Lake,  N.  Y. 

• 

FiNLAY  Currie,  British  actor,  will 
return  to  London  from  New  York 
today  via  B.O.A.C. 

• 

Scott  Lett,  vice-president  of 
Howco  Films,  Charlotte,  has  returned 
there  from  Atlanta. 

• 

Lucille  Carver,  executive  secre- 
tary to  WooDROw  R.  Fraught,  presi- 
dent of  United  Detroit  Theatres,  was 
married  this  week  to  John  Daniel 
Wilson,  general  sales  manager  of 
Standard  Pressed  Steel  Co.,  Jenkin- 
town,  Pa. 

• 

Mrs.  Lilian  Gerard,  of  the  Paris 
Theatre  here,  has  left  New  York  with 
her  two  children  aboard  the  "Flandre" 
for  Europe. 

• 

Mrs.  Arthur  Tolchin  gave  birth 
yesterday  to  a  boy,  Bruce  Randolph, 
at  Lawrence  Hospital,  Bronxville. 
Father  is  executive  vice-president  and 
director  of  WMGM,  Loew's  station 
in  New  York. 

• 

Raymond  S.  Smith,  buyer-booker 
and  retired  Warner  Brothers  branch 
manager  in  Albany,  N.  Y.,  has  re- 
turned there  from  Colorado  Springs, 
Colo. 

• 

Frankie  Vaughn,  British  musical 
star,  returned  to  London  from  New 
York  yesterday  via  B.O.A.C. 
• 

Elizabeth  Wallace,  of  the  Na- 
tional Screen  Service  office  in  Atlanta, 
has  returned  there  from  Florida. 

■  THE  NEW  PETITE  ROOM  WITH  COLOR  TV 

H  available  for 

m         "SUMMIT  SESSIONS" 
.  THE 


Foreign  Tax  Cut  Called  Vital 


imu  mil 


LUNCHEON  •  COCKTAILS 
DINNER  •  AFTER-THEATRE 


( Continued 

mit  American  firms  operating  through 
specially-established  subsidiary  cor- 
porations to  defer  U.  S.  taxes  on 
overseas  earnings  until  remitted  to 
this  country. 

The  Administration  has  opposed 
the  38  per  cent  rate,  and  has  said 
it  would  support  the  tax  deferral 
only  if  limited  to  firms  getting  no 
more  than  50  per  cent  of  their  over- 
seas income  from  exports.  This  might 
rule  out  most  film  companies. 

While  there  is  widespread  business 
support  for  the  original  Boggs  bill, 
chances  are  that  no  more  than  the 
Administration-backed  scheme  can 
get  anywhere.  Thus,  at  the  moment, 
the  outlook  for  help  for  the  film 
companies  is  not  particularly  good. 
The  committee  wound  up  hearings 
today. 

Fisher  stressed  the  huge  amount 
of  overseas  activity  by  American  film 
companies.  He  estimated  an  invest- 
ment of  some  $100,000,000  and  a 
yearly  outlay  on  wages,  rents,  services 
and  taxes  of  $65,000,000.  Exhibitors 
in  more  than  40  countries  depend  on 
U.  S.  films  for  their  existence,  he 
said. 

"Tax  deferral  on  foreign  earnings 


from  page  1 ) 
until  they  are  repatriated  would  be 
of  great  help  to  our  industry,"  Fisher 
said. 

Fisher  pointed  out  that  right  now 
American  film  companies  face  a  wide 
variety  of  restrictions  on  earnings 
remittances,  and  that  in  some  coun- 
tries all  but  12?2  per  cent  of  American 
company  earnings  are  blocked. 

Taxpayers  can  now  defer  taxes  on 
blocked  funds,  but  frequently  the 
Internal  Revenue  Service  and  the 
taxpayer  don't  agree  on  what  cons- 
titutes blocking,  the  committee  was 
told.  The  Boggs  bill.  Fisher  said, 
"would  eliminate  this  point  of  fric- 
tion, and  would  not  cost  the  govern- 
ment as  much  as  might  be  expected 
in  tax  revenue,  owing  to  the  existence 
of  the  present  election  to  defer." 

If  film  companies  could  defer  taxes, 
the  MPEA  witness  stated,  "this  in- 
centive would  react  directly  and  posi- 
tively on  our  investments  abroad.  Our 
industry  could  furnish  additional  em- 
ployment and  would  make  further 
sizable  contributions  to  the  economic 
progress  of  the  free  world." 

Fisher  said  the  industry  supported 
the  other  provisions  of  the  Boggs 
bill,  too. 


New  Contest  Set  for  Hear  Industry  Plea 

( Continued  from  page  1 ) 
World  War  II.  Leventlial  had  pre- 
viously given  similar  testimony  to  a 
House  Commerce  Subcommittee. 
Firms  involved  are  Columbia,  Loew's, 
Paramount,  RKO,  20th  Century-Fox, 
United  Artists  and  Universal. 

Sen.  Dodd  (D.,  Conn.)  has  in- 
troduced an  amendment  to  pending 
war  damage  claim  bills  to  make  sure 
the  film  companies  get  repaid. 

The  subcommittee  also  heard  as- 
sistant attorney  general  Dallas 
Townsend  endorse  legislation  which 
would  permit  the  government  to  sell 
General  Anihne  and  Film  Corp.  to 
the  highest  U.  S.  bidder.  The  gov- 
ernment controls  the  company  as  a 
result  of  stock  vested  during  World 
War  II.  The  bill  would  require  the 
proceeds  to  be  kept  in  escrow  until 
pending  litigation  is  settled. 


Edinburgh  Festival 

Special  to  THE  DAILY 

EDINBURGH,  Scotland,  July  8- 
A  new  contest  for  international  films 
has  been  announced  here.  Roy  Thom- 
son, chairman  of  Scottish  Television 
Ltd.,  and  also  of  Scotsman  Publica- 
tions Ltd.,  is  presenting  $1800  in 
prizes  for  what  are  judged  to  be  the 
six  most  outstanding  films  shown 
from  any  country  at  the  International 
Edinburgh  Fihn  Festival  in  August. 

The  films  will  be  chosen  from  the 
following  categories:  documentary, 
scientific,  cartoon,  fantasy,  puppet 
and  experimental. 


Mrs.  Nathan  Yamins 

BOSTON,  July  9.— Funeral  services 
will  be  held  tomorrow  for  Mrs.  Celia 
M.  Yamins,  wife  of  Nathan  Yamins, 
exhibitor  and  delegate  to  National  Al- 
lied from  New  England,  at  Temple 
Mishkan  Tefila,  Newton,  Mass.  Mrs. 
Yamins  died  at  her  Newton  home  af- 
ter a  long  illness.  She  is  survived  by 
her  husband,  four  daughters,  ten 
grandchildren,  a  brother  and  a  sister. 


Harry  Schajfer,  78 

Funeral  services  were  held  here 
yesterday  for  Harry  Schafler,  78, 
father  of  Edith  SchafFer  of  the  legal 
staff  of  AB-Paramount  Theatres,  and 
father-in-law  of  D.  John  Phillips,  ex- 
ecutive director  of  the  Metropolitan 
Motion  Picture  Theatres  Association. 


No  Meetings  Yet  on 
Minimum  Wage  Bill 

From  THE  DAILY  Bureau 

WASHINGTON,  July  9.-The  Sen- 
ate Labor  Subcommittee  failed  for 
the  fifth  time  to  get  a  meeting  going 
on  minimum  wage  law  extension,  and 
will  try  again  tomorrow. 

Not  enough  members  turned  up  to 
provide  a  quorum,  and  Chairman 
Kennedy  (D.,  Mass.)  had  to  cancel 
the  scheduled  session.  The  subcom- 
mittee has  before  it  several  proposals 
to  bring  larger  theatres  under  the 
law. 


levine  Featured 
In  News  Articles 

Special  to  THE  DAILY 
BOSTON,  July  9.-Calhng  produc 
Joseph  E.  Levine  "another  Mi 
Todd,"  the  Boston  'l  iavelei  yesterd 
came  out  with  a  front  page  feature  i 
the  life  story  of  Boston  s  own  dynam 
theatreman.  Written  by  tlie  Traveie, 
staff  writer,  George  b  orsythe,  the  f e 
ture  will  run  for  three  consecutive  i 
stallments  and  is  a  complete  accou 
of  the  background  and  achievemer 
of  Levine  and  his  family. 

The  first  edition  caused  great  e 
citement  on  Filmrow  when  it  a 
peared,  but  Levine  himself  was  on  tl 
west  coast  for  the  openings  of  1 
"Hercules"  and  could  not  be  reach( 
for  congratulations. 

Name  Committees  for 
Nat.  Allied  Convention 

Special  to  THE  DAILY 

MILWAUKEE,  July  9  -  CommJ 
tees  for  National  Allied's  first  con 
bined  outdoor-indoor  theatre  convei 
tion  were  announced  here  today  t 
Ben  Marcus,  general  convention  chai 
man.  The  combined  meeting  will  coj 
vene  Dec.  7  at  the  Eden  Roc  Hot^ 
Miami  Beach,  for  a  three-day  sessioi 

The  national  advisory  committee  iij 
eludes  Horace  Adams,  Harry  B.  Hel 
del.  Jack  Kirsch,  Edward  W.  Lidelj 
Abram  F.  Myers  and  Sidney  E.  Steri 

Attendance  committees  and  tl 
areas  which  they  represent  are: 

Connecticut,  Maxwell  A.  Alderma' 
Norman  Bialek;  Gulf  States,  Abe  Bd 
enson,  F.  G.  Prat,  Jr.;  Indian| 
Richard  Lochry,  Trueman  T.  Reii 
busch;  Illinois,  Jack  Kirsch;  lowij 
Nebraska,  Charlie  Jones,  A.  C.  Mj| 
rick;  Kentucky,  Edward  L.  Omsteiii 
Fred  T.  Switow;  Maryland,  C.  Elm| 
Nolte,  Jr.,  James  L.  Whittle;  Mich 
gan,  Milton  H.  London,  Alden  SmitJ 
Mid-Central,  Paul  E.  Stehman;  Mid 
South,  D.  F.  Blissard;  New  Englaniil 
Nathan  Yamins;  New  Jersey,  Irvirii 
Dollinger,  Wilbur  Snaper;  North  Ceaj 
tral,  Ted  Mann,  Frank  Mantzki 
Ohio,  Marshall  Fine;  Western  Peni 
sylvania,  Morris  M.  Finkel,  Harr^  1 
Hendel;  Rocky  Mountain,  J.  H.  Asl 
by,  Neil  Beezley;  Texas,  Julius  h 
Gordon,  P.  R.  Isley;  West  Virgini; 
John  Goodno,  Reuben  Shor;  Wiscoil 
sin,  Gerry  Franzen,  Sig  J.  Goldberj 


NEW  YORK  THEATRE! 


-RADIO  CITY  MUSIC  HALL- 

Rockefeller  Center  •  CI  6-4600 

AUDREY  HEPBURN 

In  FRED  ZINNEMANN'S  Production  of 

"THE  NUN'S  STORY" 

A  WARNER  BROii.  PICTURE 
In  TECHNICOLOR® 
and  GAL*  NEW  STAGE  SPECTACLE  "BONANZA" 


MOTION  PICTURE  DAILY,  Martin  Qviigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D,  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor; 
Herbert  V.  Feclte,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vincent 
Canby,  Eastern  Editors.  Hollywood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOlIywood  7-2145;  Washington,  J.  A.  Otten.  National  Press  Club,  Wash- 
ington, D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1279  Sixth  Avenue,  Roskefeller 
Center,  New  York  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-Presi- 
dent and  Treasurer;  Lea  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Rsfreshment  Merchandising,  each  published  13  times  a  year 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  second 
class  matter  Sept.  21,  193'8,  at  the  Post  Office  at  New  Y«rk,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  yaar,  $6  ki  tha  Americas  and  $12  foreign.  Single  copies,  10c. 


BOFF! 

WE  TOLD  YOU 
WE'D 


mimt. 


HERCULES 

-AND  WE  DID! 


A  JOSEPH  E.  LEVINE  PRESENTATION  .  Distributed  by  WARNER  BROS. 


THIS  EAR 


is  outgrossing 
Imitation  of  Life''  in  ^ 
all  these  situations: 

PHILADELPHIA,  BALTIMORE,  ATLANTA,  WICHITA,  CHARLOHE,  ^ 
SAN  FRANCISCO,  NASHVILLE,  MONTGOMERY,  ALA,  OAKLAND,  ^ 
NEW  ORLEANS,  BATON  ROUGE,  HOUSTON,  STOCKTON,  CAL, 
BILUNGS,  MONT„  FRESNO,  SAN  DIEGO,  MACON,  AMARILLO, 
CUMBERLAND,  MD.,  BERKELEY,  CAL.,  ALEXANDRIA,  LA., 

and  playing  to  top 
business  everywiiere! 


IS  MINE 


ROCK  HUDSON 
JEAN  SIMMONS 
DOROTHY  McGUIRE 
CLAUDE  RAINS 

The  Crq  that  Rocked  we  VALLEY  OF  THE  SUN... 


CINEMaScopE  technicolor. 

PRODUCED  BY 

KENT  SMITH  ■  KEN  SCOTT'  CiNOY  ROBBINS/CASEY  ROBINSON.™ CLUUDE  HEILMAN 

SCREEN  PLAY  BY  DIRECTED  BY  EXECUTIVE  PRODUCER       .  ,,.„.,r„c. -r./N»...  r.,/»-r..«.. 

CASEY  ROBINSON/  HENRY  KING/  EDWARD  MUHL 

DON  CORNELL  Sing^ 
*THIS  EARTH  IS  MINE' 


p 


Motion  Picture  Daily 


Friday,  July  10,  19 


National 
Pre-Selling 


«npHE  HORSE  SOLDIERS,"  John 
Ford's  Civil  War  equestrian  epic 
based  on  the  famous  Union  Cavalry 
raid  by  Colonel  Grierson,  is  reviewed 
in  the  June  29  issue  of  "Life."  This 
new  U.A.  film  tells  the  story  of  the 
siege  of  Vicksburg.  Grierson  cut  off  the 
railroad  supplying  the  city,  then  con- 
tinued on  across  the  300  miles  of  rebel 
territory  to  Union-held  Baton  Rouge. 
The  raid,  said  General  Grant,  "short- 
ened the  Civil  War  by  a  year  and 
tested  out  the  tactics  which  Sherman 
later  used  with  success  in  his  march  to 
the  sea." 

• 

"The  Nun's  Story,"  the  true-life 
story  of  a  Belgian  girl  who  became 
a  nursing  nun  and  then  left  the  order 
during  World  War  II,  is  reviewed  in 
the  July  issue  of  "Redbook"  by 
Florence  Somers.  In  her  opinion 
"Audrey  Hepburn  has  her  most  chal- 
lenging role  and  she  plays  it  beauti- 
fully. In  her  supporting  cast  are  some 
of  the  world's  finest  actors." 

• 

"Say  One  For  Me,"  starring  Bing 
Crosby,  Debbie  Reynolds  and  Robert 
Wagner,  was  advertised  in  the  June 
issue  of  "McCall's." 

• 

U.A.  has  set  an  advertising  cam- 
paign with  "Seventeen"  involving  a 
series  of  12  half-page  ads  spotlighting 
the  company's  top  productions. 
Among  the  releases  to  be  featured  in 
the  series  are  "The  Horse  Soldiers," 
"A  Hole  in  the  Head,"  "The  Devil's 
Disciple,"  "The  Wonderful  Country," 
"Take  a  Giant  Step,"  "Odds  Against 
Tomorrow,"  "Happy  Anniversary" 
and  "Solomon  and  Sheba." 

A  recent  survey  conducted  by  the 
magazine  showed  that  85  per  cent  of 
"Seventeen"  readers  go  to  movies 
monthly,  and  75  per  cent  attend  them 
each  week.  The  survey  also  disclosed 
that  four  out  of  five  of  its  readers 
recommend  pictures  to  their  friends. 
• 

One  of  the  film  epics  of  1959  is  sure 
to  be  "Ben-Hur,"  which  MGM  has 
completed  in  Italy.  Nostalgic  movie 
fans  recall  when  Ramon  Novarro 
starred  in  this  classic  back  in  the 
twenties.  He  has  written  an  article 
for  the  June  21  issue  of  "Parade,"  giv- 
ing timely  advice  to  star  Charlton 
Heston  and  the  rest  of  the  current 
"Ben-Hur"  cast. 

• 

Striking  page  ads  on  "John  Paul 
Jones,"  "This  Earth  Is  Mine,"  and 
"Hercules"  appear  in  the  July  7  issue 
of  "Look." 

• 

"The  Restless  Years,"  the  U.I.  film 
starring  John  Saxon,  is  mentioned 
prominently  in  an  ad  for  Halo  that 
appeared  in  the  June  28  issue  of 
"This  Week." 

• 

"The  Nun's  Story"  received  "Par- 
ent's Magazine's"  special  merit  award 
for  July. 

WALTER  HAAS 


Holiday  for  Lovers 

.  —  CONTINUED  FROM  PAGE  I 

comedy  into  the  hearty  laugh  class.  And,  very  much  on  the  plus  side, 
it's  welcome  back  to  the  screen  for  attractive  Jane  W\man,  who  portrays 
Webb's  loving  and  understanding  wife  and  mother  of  the  two  college- 
age  girls,  Jill  St.  John  and  Carol  Lynle}'. 

Gary  Crosby  and  newcomer  Nico  Minardos  are  two  more  names 
for  the  marquee  which  should  be  especiall\-  attractive  to  the  vounger 
set.  Paul  Henreid's  role  as  Latin  America's  most  respected  architect, 
and  father  of  Minardos,  an  excitable  young  painter,  whom  Webb  regards 
as  a  "Brazilian  Beatnik,"  adds  considerable  charm  to  the  picture.  If 
there's  any  room  left  on  the  marquee,  Nestor  Amaral  and  his  Orchestra 
and  Jose  Greco,  the  incomparable  Spanish  dancer,  deserve  a  spot  for 
their  entertaining  contributions,  which  are  so  well  uitegrated  into  the 
film  narrative. 

The  teamwork  of  producer  David  Weisbart  and  director  Henry  Levin 
is  in  evidence  throughout,  ejffecting  a  well-knit,  top-level  production, 
most  appealing  to  the  eye,  the  ear  and  the  funnvbone.  Luther  Davis' 
screenplay,  based  on  the  play  by  Ronald  Alexander,  is  loaded  with 
sparkling  dialogue,  made  even  brighter  by  Levin's  direction  and  Webb's 
sense  of  comedy.  The  fun  stems  initially' from  Webb's  determination  to 
fly  with  iMiss  Wyman  and  his  youngest  daughter,  Miss  Lvnley,  to  Brazil 
to  checkmate  an  apparent  romance  which  he  erroneously  beHeves  is 
being  carried  on  between  Henreid  and  his  elder  daughter.  Miss  St. 
John,  while  she  is  on  a  student  tour  of  Latin  America. 

Webb  and  family  are  surprised  when  the\'  learn  that  Jill's  interest 
lies  in  Minardos,  Henreid's  adopted  son,  whom  she  decides  to  marry 
after  an  extremely  brief  acquaintance.  Henreid  expresses  interest  in 
Jill's  ability  as  a  sculptress  and  adds  more  fuel  to  Webb's  fiery  reaction 
by  offering  her  a  scholarship  which  would  require  that  she  settle  in 
Sao  Paulo,  Brazil.  Webb  gets  a  double  dose  of  daughter  difiiculty  when 
Carol  becomes  starry-eyed  with  the  attention  tossed  at  her  by  love- 
starved  G.I.s  at  a  U.S.  missile  base  in  Brazil,  where  their  plane  is 
forced  to  land  for  refueling.  Gary  Crosby  is  one  of  the  G.Ls  and  he 
finds  himself  "de-stiiped"  for  his  mad  inaneuvers  in  following  her  to 
win  her  affection.  Crosby,  broke  but  in  love  with  Carol,  puts  in  for  a 
30-day  leave  due  him,  and  traces  her  to  Peru,  where  Webb  has  taken 
his  family  to  see  a  bullfight  and  to  attempt  to  discourage  his  daughters' 
suitors.  Minardos  and  Henreid  make  their  wav  to  Peru  as  well. 

Webb  goes  on  a  drinking  spree  after  telling  his  daughter  Jill  she  can 
do  whatever  she  wants  with  regard  to  marrying  Minardos,  and  hurts  her 
deeply  by  offering  no  blessing  for  her  choice.  But  he'  comes  to  his 
senses,  and  in  a  hilarious  drunk  scene  is  mistaken  for  one  of  a  group 
of  celebrating  bullfighters  returning  to  Spain  and  taken  aboard  a  plane, 
which  later  deposits  him  in  Trinidad.  Then  Webb  realizes  his  folly 
in  trying  to  run  his  daughters'  fives,  and  happily  blesses  their  romantic 
impulses.  Wally  Brown  and  Henny  Backus  contribute  to  one  of  the 
film's  funniest  situations,  in  causing  the  Webb  family  and  themselves 
to  disrobe  for  suspicious  customs  inspectors. 

Sammy  Cahn  and  Jimmy  Van  Heusen  wrote  the  title  song  for  the  film. 

This  film  should  have  wide  family  and  teenage  appeal,  and  both 
of  those  patronage  elements  should  be  sought.  They  will  find  this 
delightful  entertainment,  and  most  important,  thev  are  fikelv  to  tell 
their  friends. 

Running  time,  103  minutes.  General  classification.  Release  in  August 
1959.  ^  ' 

Samuel  D.  Berns 


'Room'  Grosses  $14,488    Mrs.  Hepburn  Dies 


Continental  Distributing,  Inc.,  has 
reported  that  its  "Room  at  the  Top" 
grossed  $14,488  in  the  first  seven 
days  of  its  engagement  at  the  Studio 
Theatre,  Philadelphia.  The  week  in- 
cluded the  July  4th  weekend. 


$40,362  for  'Soldiers' 

United  Artists'  "The  Horse  Sol- 
diers" grossed  $40, .362  for  its  second 
week  at  the  Astor  Theatre  here,  the 
company  has  reported.  The  Mirisch 
Co.  production  is  being  held  for  a 
third  week. 


BOSTON,  July  9— Funeral  services 
were  held  at  the  First  Baptist  Church, 
Ariington,  Mass.,  for  Mrs.  Rose  Hep- 
burn, wife  of  William  Hepburn, 
Paramount  booker.  The  deceased  is 
also  survived  by  a  daughter,  Joyce, 
and  two  children  by  a  previous  mar- 
riage. 


Columbia  Branch  Moves 

MILWAUKEE,  July  9-The  Col- 
umbia Pictures  exchange  here  has 
been  moved  to  the  Warner  Building, 
212  W.  Wisconsin  Avenue. 


'Paperbacks 


(Continued  from  page  1 
outlets,  including  drug,  variety  ai. 
department  stores,  book  shops,  supe 
markets,  and  of  course,  newsstanc 
feature  these  books,  always  in  pron 
nent  positions,  often  in  whole  sho 
windows.  In  most  instances,  loci 
distributors  of  paperback  books  cl 
their  utmost  to  plant  as  many  "resi 
the  book— see  the  movie"  tieups  ;i 
possible,  for  they  know  that  th 
publicity  attending  most  of  the  nr; 
tion  pictures  involved  cannot 
beaten. 

Toronto  Case  Cited 

The  article  explains  how  an  e:; 
hibitor  can  cash  in  on  book  tieup: 
One  of  the  best  promotions  reportei 
recently  was  that  executed  by  Victd 
Nowe,  manager  of  the  Odeon-Cari 
ton,  Toronto,  for  "Rally  'Round  tl: 
Flag,  Boys,"  which  was  based  oi 
the  comic  novel  by  Max  Shuknai 
Contacting  the  Sinnott  News  Con 
pany  and  the  Curtis  Circulation  Con 
pany,  which  distributed  the  Bantai 
Book  movie  edition,  Nowe  receive 
advertising  space  on  26  city-wdde  de 
livery  trucks  and  window  display 
in  15  of  the  larger  bookstores  i 
Toronto,  all  at  virtually  no  cost  t 
the  theatre! 

The  majority  of  local  distributor 
of  paperback  books  keep  in  regula 
contact  with  area  exhibitors,  advij 
ing  them  of  coming  movie  edition 
and  supplying  them  with  displa 
cards  and  any  other  promotion  e 
material  that  may  be  available.  L 
addition,  as  Nowe  foimd  out,  mos 
distributors  are  more  than  anxious  t^ 
display  colorful  posters  on  thei 
delivery  trucks,  especially  during  th' 
period  when  a  book-based  movie  i 
scheduled  to  hit  town.  Distributor 
will  also  send  copies  of  movie-book 
to  reviewers  on  newspapers,  maga 
zines,  radio  and  television,  and  th< 
book  trade  press.  Help  on  book  tie 
ups  can  be  obtained  from  the  pub 
lishers  themselves,  as  well.  Pocke 
Books,  for  example,  has  a  completf 
listing  of  its  current  and  coming 
movie  editions,  specifying  what  typt 
of  promotional  material  is  or  will  be 
available  for  each. 

Says  Popularity  Increases 

It  is  further  pointed  out  that  the 
more  popular  the  original  book,  the 
larger  will  be  the  paperback  press 
run.  Robert  Travers'  "Anatomy  of  a 
Murder,"  as  a  hardcover  book,  wa; 
the  Number  One  best  seller  through 
most  of  1958.  In  April  of  this  year, 
Dell  Publishing  Company  released 
the  paperback  edition,  with  a  print-' 
ing  of  1,900,000  copies. 

The  article  includes  a  list  of 
motion  pictures  which  have  paper- 
back tieups  with  major  publishers. 
Some  are  current,  others  are  await- 
ing release  or  still  in  production. 


Marcus  Adds  Another   i  k 

MILWAUKEE,  July  9-Ben  Mali 
cus'  newest  addition  to  his  circuit  i^B- 
the  North  Star  Drive-in  Theatre,  L**' 
Crosse,    Wise.    The    Marcus  circuij 
now  totals  40  units. 


priday,  July  10,  1959 


Motion  Picture  Daily 


7 


PEOPLE 


,  j(  Donald  M.  Lewis,  Jr.,  and  Robert 
LiiiV.  Brown  have  been  named  assistant 
iidvertising    managers    of  Eastman 
Codak  Co.  Lewis,  manager  of  adver- 
ising  promotions,  will  supervise  ad- 
ertising  trade  relations  with  Kodak 
I  lealers  and  wholesalers.  Brown,  man- 
It  ger  of  the  editorial  service  bureau, 
yill  be  responsible  for  special  ad- 
I  ertising  projects. 

i  '  ° 

Murray   Silverstone,   president  of 

j  0th  Century-Fox  International,  has 

I'een  named  chairman   of  the  film 

'fhnimittee    for    the    Eightli  World 

I  ingress  of  the  International  Society 

)i    die   Welfare   of   Cripples.  The 

niigress   will   meet   in   New  York 

ug;  29-Sept.  3. 

□ 

Albert  T.  Knudsen,  radio-television 
loducer,  has  been  named  manager 
I  the  TV-radio  and  motion  picture 
ivision  of  the  Greater  New  York 
iind.  He  succeeds  Harvey  Marlowe, 
ho  now  is  active  in  Hollywood. 
□ 

Robert  Lester,  formerly  booker  at 
ox-Wisconsin  Theatres,  Milwaukee, 

now  manager  of  the  Paradise  Thea- 
.e  there.  He  also  is  doing  booking 
ir  Nick  Frank. 


Name  Bergman 


jl2  Pictures  Shooting 
'^'his  Week  in  Hollywood 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  9-With  only 
jTO  pictures  started  tliis  week,  and 
[lur  completed,  the  total  number  of 

ctures  shooting  dropped  to  22. 

0  Started  were :  "Condemned  Patrol" 

1  Associated  Pictures,  Inc.,  produc- 
on  for  20th  Century-Fox  release, 
tid  "The  Private  Lives  of  Adam 
jid  Eve"  a  Zugsmith-Doff  Produc- 
iin  for  Universal-International. 

Completed  were:  "Once  More, 
e'ith  Feeling"  (Stanley  Donen  Pro- 
ijction  for  Columbia);  "The  Time 
j^achine"  ( Galaxy  Production-Metro 
fbldwyn   Mayer  release);   "A  Visit 

D   a    Small    Planet"    (Hal  Wallis- 

xramount),    and,    "Cash  McCall" 

A^amer  Bros.) 


Cordura'  in  'Pictorial' 

'They  Came  to  Cordura,"  a  Wil- 
,im  Goetz  Production  for  Columbia 
jlease,  receives  the  national  front- 
^ige  treatment  again  with  a  full-page 
ver  by  noted  cartoonist  Kapralik  on 
e  "Pictorial  Review,"  appearing 
is  Sunday  across  the  country.  The 
msual  aspect  of  this  latest  break 
,  that  the  film  is  not  slated  for  re- 
Use  until  the  fall; 


\lrs.  C.  H.  Strickland 

ATLANTA,  Ga.,  July  9-Mrs. 
larlotta  H.  Strickland  died  in  a 
ivate  hospital  here.  She  was  the 
'  dow  of  Robert  Strickland,  owner 
the  Strickland  Fihn  Co.  here,  who 
3d  five  years  ago.  Funeral  services 
11  be  held  in  Birmingham,  Ala. 


( Continued  from  page  1 ) 
UA  national  director  of  advertising, 
publicity  and  exploitation,  and  with 
Kramer's  representatives  in  New  York 
and  Hollywood. 

Purpose  of  the  synchronized  cam- 
paign in  the  major  cities  of  the  world, 
UA  has  announced,  is  to  emphasize 
the  importance  of  the  picture  at  this 
juncture  of  world  history.  Kramer 
both  produced  and  directed.  "On  the 
Beach"  stars  Gregory  Peck,  Ava  Gard- 
ner, Fred  Astaire,  Anthony  Perkins 
and  Donna  Anderson.  It  was  filmed 
entirely  in  Australia,  setting  of  the 
Nevil  Shute  novel. 


Decision  Shortly 

( Continued' from  page  1 ) 
sible  hearings  on  Allied  States  As- 
sociation's   "wliite    paper"  charges 
against  the  distributors. 

Subcommittee  members  have  in- 
dicated they  doubted  the  hearing 
would  be  ordered  this  year.  But 
Senator  Langer  (R.,  N.  D. ),  ranking 
G.  O.  P.  member,  this  week  called 
for  early  hearings. 

Kefauver  said  he  was  "sympathe- 
tic with  the  phght"  of  the  exhibitors, 
and  that  the  subcommittee  has  been 
gathering  a  lot  of  information  on  the 
subject.  "The  trouble  is,"  he  con- 
tinued, "the  Senate  Small  Business 
Committee  has  already  gone  over 
that  ground  twice,  and  we  ourselves 
have  several  other  matters  on  which 
we've  already  committed  ourselves 
to  hearings." 

However,  Kefauver  said,  he  was 
reviewing  the  whole  matter  and 
hoped  to  put  it  before  the  subcom- 
mittee for  a  decision  in  the  next  week 
or  two. 


Hoffman  Joins  Attack 

( Continued  from  page  1 ) 
York  State  censorship  law.  Five  Dem- 
ocratic senators  have  sponsored  a 
Constitutional  amendment  to  strength- 
en the  states'  rights  to  film  censor- 
ship laws. 

Hoffman  said  the  Supreme  Court 
decision  "leaves  the  motion  picture 
industry  free  to  publicize  the  desir- 
ability of  adultery."  Six  separate  opin- 
ions were  required  by  the  justices  to 
explain  all  their  reasoning  on  the  case, 
Hoffman  noted. 


Skouras  to  Russia 

( Continued  from  page  1 ) 
of   broadening   cooperation  between 
motion  picture  producers  of  east  and 
west  and  of  the  possibility  of  an  ex- 
change of  acting  and  technical  talent. 

Skouras  is  scheduled  to  visit  Mos- 
cow, Warsaw,  Budapest,  Bucharest, 
Sofia,  Prague,  Belgrade  and  Vienna. 
In  addition,  the  film  executive  will 
journey  to  Athens  and  London. 

Johnny  Green  ^Emcee^ 

HOLLYWOOD,  July  9-Johnny 
Green  will  "emcee"  the  premiere  of 
Samuel  Goldwyn's  "Porgy  and  Bess" 
next  Wednesday  at  the  Carthay  Cir- 
cle theatre  here. 


Hemingway  Stories  for 
Special  Series  Named 

The  four  Ernest  Hemingway  dra- 
mas, 90-minute  specials  which  will  be 
presented  on  the  CBS  Television  Net- 
work by  the  Buick  Motor  Division 
of  General  Motors  during  the  1959- 
60  season,  will  be  selected  from  a 
list  of  ten  Hemingway  works  suggest- 
ed by  the  Nobel  Prize-winning  au- 
thor, it  was  announced. 

These  writings  include  two  novels, 
six  short  stories,  a  play  and  a  recently 
completed,  unpublished  short  story. 
The  Hemingway  properties  are:  short 
stories,  "The  Snows  of  Kilimanjaro," 
"The  Killers,"  "My  Old  Man,"  "The 
Short  Happy  Life  of  Francis  Macom- 
ber,"  "Nobody  Ever  Dies"  and  "The 
Undefeated";  novels,  "A  Farewell  to 
Arms"  and  "The  Sun  Also  Rises";  the 
play,  "The  Fifth  Column,"  and  an 
original,  as  yet  untitled,  short  story 
which  the  author  has  just  completed. 

Gordon  Duff  to  Produce 

Gordon  Duff  will  produce  all  four 
Hemingway  specials,  and  A.  E.  Hotch- 
ner,  who  wrote  the  television 
dramatization  of  last  season's  two-part 
"Playhouse  90"  drama,  "For  Whom 
the  Bell  Tolls,"  will  write  the  televi- 
sion scripts  and  serve  as  executive 
producer. 

'Blue  and  Gray'  Set  as 
NBC  Show  for  1960-61 

A  drama  series  sparked  by  "The. 
Blue  and  the  Gray,"  a  two-volume 
source  book  of  true  narratives  of  the 
American  Civil  War  compiled  by  not- 
ed historian  Henry  Steele  Gommager, 
will  be  produced  under  the  same  title 
by  the  NBC-TV  Network  during  the 
1960-61  season  as  a  weekly  full-hour 
program.  David  Levy,  vice-president, 
NBC  Television  Network  Programs 
and  Talent,  announced  the  new  proj- 
ect. 

Commager  has  been  signed  as  con- 
sultant for  the  series,  Levy  said. 


Jqday 

Move  for  Merger 
Of  MPPC,  RTRA 


From  THE  DAILY  Bureau 

HOLLYWOOD,  July  9-The  first 
step  toward  a  merger  between  the 
Motion  Picture  Permanent  Charities 
and  Radio-Television-Recording- Ad- 
vertising Charities  was  taken  today 
when  the  MPPC  board  agreed  in 
principle  to  a  proposal  aimed  at  com- 
bining the  two  entertairmient  indus- 
try fund-raising  organizations.  The 
RTRA  board  had  previously  taken 
similar  action. 

Action  by  the  boards  was  taken 
after  discussions  between  MPPC 
president  Hal  Roach,  Jr.,  Ben  Alex- 
ander, RTRA  president,  and  special 
committees  headed  by  Steve  Broidy, 
representing  MPPC,  and  John  K. 
West,  representing  RTRA. 

According  to  representatives  of 
both  organizations,  the  approval  in 
principle  is  a  preliminary  action 
which  makes  it  possible  to  turn  the 
proposal  over  to  lawyers  for  the  two 
groups  in  order  to  formulate  a  formal 
proposal  of  merger. 

When  the  proposal  has  been  de- 
fined by  counsel  for  both  groups  it 
will  be  presented  to  the  boards  and 
memberships  of  the  organizations  for 
further  study  and  action. 


Andy  Williams  Starts 
Weekly  Show  on  CBS 

Andy  Williams  who  was  voted  one 
of  the  Most  Promising  Male  Stars 
in  Fame's  1958  critics  poll  started  his 
CBS-TV  network  show  Tuesday.  The 
show  goes  on  each  Tuesday  10  to  11 
P.M.  Eastern  Daylight  Time.  Coin- 
cidentally  Cadence  Records  has  pub- 
lished Williams'  first  record  album. 
Two  Time  Winners.  Included  in  the 
album  is  the  song  hit  So  Rare. 


Films  and  TV 


( Continued  from  page  1 ) 
Speed  Congress,  which  the  Society 
sponsored  in  Washington,  D.  C,  in 
1952. 

The  program  for  the  86th  Conven- 
tion will  include  a  week  of  sessions 
devoted  to:  a  symposium  on  film 
steadiness;  cinematography;  space 
technology  and  image  sensing;  pho- 
tography—laboratory practices;  pho- 
tography—sound recording  and  re- 
production; photography— instrumen- 
tation and  high-speed;  international 
television;  television— equipment  and 
practices;  television  —  scientific  and 
military  uses;  television— recording,  in- 
cluding video  tape.  Authorities  in  the 
field  will  deliver  technical  papers  at 
each  of  the  sessions. 

Five  annual  SMPTE  awards  and 


15  Fellow  memberships  in  the  Soci- 
ety will  be  presented  to  outstanding 
individuals  in  the  motion  picture  and 
television  industries  during  cere- 
monies on  the  second  night  of  the 
convention  week. 

48  Booths  to  Be  in  Use 

A  special  feature  of  the  convention 
will  be  an  exhibit  of  the  latest  mo- 
tion picture  and  television  equipment. 
Forty-seven  booths  will  be  used  by 
leading  companies  to  show  their  finest 
equipment,  many  pieces  of  which  will 
be  used  in  man's  effort  to  probe  the 
reaches  of  outer  space.  Results  of  the 
elections  of  four  officers  and  15  gov- 
ernors of  the  Society  will  be  an- 
nounced during  the  course  of  the 
convention  week. 

Dr.  J.  Paul  Weiss,  DuPont  Photo 
Products  Dept.,  Parhn,  N.  J.,  is  pro- 
gram chairman  for  the  convention. 


ONE  OF  A  SERIES  OF  NATIONAL  MAGAZINE  ADVERTISEMENTS 

(This  ad  will  be  seen  in  a  number  of  pubfications  with  total  readership  of  11,600,000.) 


LISTEN  TO  THE  KIDS 
THE  MOTION  PICTURE 


the  lost 
Innocence.,, 
the  rude 
awakening 
to  what 

they  had  done. 


JANET  CAGE  15): 

Icouldfo 

to  my  Aunt 

Clara's.  She's 

over  two 

hundred  miles 

away.  Maybe  Icoul 

just  disappear  some- 
where or-just  drown  myself" 


ARTHUR  (AGE  16) 


Mn  not 

joint  to  {0 

anywhere 

-or  do 

aiQfthintf. 

..  I'm 

responsible  and  I  know 

a  way  out  ..ni  take  care 

of  everything..." 


Produced 


LLYNLEY  BRANDON de WILDE -MACDOiLD  CAREY-MARSHA  HUNT 

^CHARLES  BRACKEir^-'-PHILIP  DUNNE     EDITH  SOMMER-PHILIP  DUNNE 

QNemaScopE-  e^Sl-..  STEREOPHONIC  SOUND 


MOTION  PICTURE 

DAILY 


OL.  86,  NO.  8 


NEW  YORK,  U.S.A.,  MONDAY,  JULY  13,  1959 


TEN  CENTS 


[genda  ISot  Set 

VCE  Executive 
ommitteeWill 


^eet  Tuesday 

tatement  Says  Progress 
o  Date  Will  Be  Discussed 


iThe  executive  committee  of  the 
merican  Congress  of  Exhibitors  will 
eet  in  executive  session  tomorrow 
orning  at  the  Stanley  Warner  Corp. 
)ard  room  "to  discuss  progress  made 
date  on  its  program,"  ACE  head- 
larters  announced  here  on  Friday. 
0  specific  details  of  the  agenda  for 
e  special  meeting  were  disclosed. 
Among  the  matters  pending,  how- 
'er,  is  the  possibility  of  a  second 
acting  with  ACE's  executive  com- 
ittee  with  the  exhibitor  relations 
mmittee  of  the  Motion  Picture  As- 
ciation.  Two  weeks  ago,  Eric  John- 
\bn,  MPA  president,  met  with  S.  H. 
bian,  ACE  chairman,  and  Sol  A. 
hwartz,  chairman  of  ACE's  distrib- 
lor  relations  committee  on  this  and  a 
( Continued  on  page  4 ) 


]ompan!e5  Contract  for 
MPU  Exhibit  Space 

The  newest  developments  in 
[uipment,  materials  and  informa- 
»n  contributing  to  the  future  of  the 
dustry  will  be  shown  at  an  equip- 
ent  exhibit  during  the  86th  semi- 
nual  convention  of  the  Society  of 
{Continued  on  page  4) 


N.D.  Theatre  Reopens 
As  Community  Project 

Special  to  THE  DAILY 

MOHALL,  N.  D.,  July  12-Through 
the  cooperation  of  the  local  Com- 
munity Club  and  business  firms  gen- 
erally, the  Grand  Theatre  here  has 
been  reopened.  Ernest  Nelson,  mayor 
of  Mohall,  will  manage  the  theatre 
with  the  assistance  of  his  son  Donald. 
Nelson  intends  to  book  his  pictures 
directly  from  the  distributors,  and 
he  has  completed  painting  and  gen- 
eral refurbishing  to  the  theatre  so 
that  both  the  films  and  the  house 
will  be  the  best  available,  he  said. 

Plans  are  formed  for  Mohall  mer- 
chants to  sponsor  free  theatre  days 
every  Wednesday  for  all  of  their  pat- 
rons. Each  merchant,  through  sup- 
port of  the  theatre,  will  be  given 
movie  tickets.  These  he  can  give  to 
his  customers  in  any  way  he  wishes. 
Only  patrons  of  cooperating  mer- 
chants will  be  able  to  get  these  tick- 
ets, with  no  paid  admission  allowed 
on  those  days. 


Johnston  to  Report  on 
Europe  Trip  Tomorrow 

Eric  Johnston  will  make  a  report 
on  his  European  trip  at  a  special 
meeting  of  the  Motion  Picture  Ex- 
port Ass'n.  and  the  company  pres- 
idents here  tomorrow.  Johnston  is  ex- 
pected to  tell  the  executives  about 
preliminary  conferences  to  be  held 
in  Paris  on  a  new  French  film  agree- 
(Continued  on  page  2) 


Smaller-House  Minimum  $1  Per  Hour 

All  Theatres  Included 
In  Senate's^age  Bill 

Larger  Units,  Circuits  Would  Hike  Pay 
By  Stages  in  3  Years  to  $1.25  Per  Hour 

By  J.  A.  OTTEN 

WASHINGTON,  July  12-A  Senate  labor  subcommittee  has  approved  an 
unexpectedly  broad  bill  that  would  extend  federal  minimum  wage  coverage 
to  all  theatres.  Larger  theatres  and  theatre  circuits  would  be  brought  grad- 
  ually  under  both  the  minimum  wage 

MP/  Directors  Slate 
First  Board  Meeting 


Special  to  THE  DAILY 

KANSAS  CITY,  July  I2-With  its 
campaign  to  sell  $2,000,000  worth 
of  its  stock  to  exhibitors  well  under 
way,  the  board  of  directors  of 
Motion  Picture  Investors,  Inc.,  will 
hold  its  first  annual  meeting  here 
Tuesday.  Howard  E.  Jameyson  is 
(Continued  on  page  2) 


Pa.  Censor  Amendments 
To  Legislature  Today 

Special  to  THE  DAILY 

HARRISBURG,    Pa.,    July  12- 
Amendments  to  the  state  penal  code 
drafted   to   meet   objections   to  the 
state  obscenity  law  ruled  unconsti- 
( Continued  on  page  2) 


and  time-and-a-half-for-overtime  pro- 
visions. Smaller  theatres  would  be 
brought  under  the  minimum  wage 
provision  only.  The  subcommittee 
action  was  taken  Friday. 

At  present,  theatres  are  exempt 
from  the  law  completely,  and  ex- 
hibitor spokesmen  pleaded  with  the 
subcommittee  to  continue  the  exemp- 
tion. They  particularly  urged  con- 
tinuation of  the  overtime  exemption. 

Business  groups,  including  exhibit- 
ors, and  the  Administration  are  ex- 
pected to  wage  a  bitter  fight  to  nar- 
row the  scope  of  the  bill  in  the  full 
committee  and  on  the  Senate  floor. 
Subcommittee  chairman  Kennedy 
(Continued  on  page  2) 


anny  Gymnasiums  and 
ruild  Films  to  Merge 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  12-Negotia- 
ns  have  been  completed  and  final 
pars  are  being  drawn  for  the  merger 

j  Guild  Films,  Inc.,  and  Vic  Tanny 
onnasiums,  it  was  announced  on 

■  iday  by  Guild's  president,  John  J. 

jile.  Tanny  will  be  largest  single 

\        ( Continued  on  page  4 ) 


Film  Production  Bureau  in  India  Set 
To  Offer  Advice  on  Voluntary  Basis 

By  V.  DORAISWAMY 

BOMBAY,  July  7  (By  Air  Mail)-The  draft  outline  of  the  proposed  Film 
Production  Bureau  has  just  been  circulated  to  the  various  representative 
bodies  of  the  industry  and  trade.  This  means  that  still  one  more  recom- 
mendation of  the  Film  Inquiry  Com- 
mittee has  been  taken  up  by  the 
Government  of  India,  to  be  imple- 
mented. The  other  two,  which  are 
now  in  the  preliminary  stage  of  im- 
plementation,   relate    to    the  Film 


Finance  Corporation  and  the  Film 
Institute. 

The  Bureau,  it  is  learned,  will  ad- 
vise film  producers  when  requested 
( Continued  on  page  2 ) 


Firms'  Diversification 
Promising:  Value  Line 

Steps  being  taken  by  leading  mo- 
tion picture  companies  to  diversify 
into  non-related  fields  are  called  a 
"bold  and  promising  step  toward 
greater  stability  of  earning  power" 
in  the  current  issue  of  Value  Line 
Investment  Survey  released  at  the 
weekend. 

Diversification  moves  have  been 
made  possible,  the  Survey  states,  "by 
the  companies'  wise  decisions  to  dis- 
pose of  unnecessary  and  unproductive 
(Continued  on  page  2) 

TELEVISION  TODAY-page  4 


ffeiike  color 


in  every  scene 


2 


Motion  Picture  Daily 


Monday,  July  13,  19S 


PERSDML 
MEIVTIDIV 


BERNARD  M.  KAMBER,  Hecht- 
Hill-Lancaster  executive  in 
charge  of  advertising-pubbcity,  will 
arrive  in  Hollywood  today  from  New 
York. 

• 

Joseph  Bellfort,  since  1946  man- 
aging director  for  RKO  Radio  in  Con- 
tinental Europe  and  the  Near  East, 
has  returned  to  New  York  from  Paris 
with  his  family  to  take  up  residence 
here. 

• 

Marshall  Schacker,  head  of 
Premiere  Films,  Inc.,  left  here  on  Sat- 
urday for  three  weeks'  vacation  at 
Martha's  Vineyard. 

• 

Cynthia  Blau,  wife  of  Martin 
Blau,  assistant  publicity  manager  of 
Columbia  Pictures,  gave  birth  on  Fri- 
day to  a  boy,  Clifford  Irwin,  at 
White  Plains  Hospital. 

• 

Linda  Barbara  Goodman,  daugh- 
ter of  Bernard  R.  Goodman,  vice- 
president  of  Warner  Brothers,  will  be 
married  in  the  autumn  to  Steven 
Laifman,  of  Westwood,  Cal. 
• 

Fred  Zinnemann,  director,  will  ar- 
rive here  today  from  Hollywood. 
• 

Al  Steen,  Eastern  editor  of  Box- 
office,  will  be  married  at  the  Marble 
Collegiate  Church  here  on  Saturday  to 
Pat  Padula,  of  Endorsements,  Inc. 


Senate    Bill  ua,  Finance  Firm  Join  Bur cau ill Indii 


Susan  Hayward  Signed 

HOLLYWOOD,  July  12-Susan 
Hayward  has  been  signed  by  pro- 
ducer Ross  Hunter  to  star  in  Uni- 
versal-International's "Elephant  Hill," 
to  be  filmed  in  India  in  October  or 
November,  depending  upon  her 
availability.  Hunter  will  leave  Holly- 
wood in  September  to  scout  loca- 
tions. 

Hunter  is  also  preparing  "Luana 
Royal,"  which  will  star  Lana  Turner, 
for  filming  this  fall,  and  Fannie 
Hurst's  "Back  Street,"  as  yet  uncast. 


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( Continued  from  page  1 ) 
(D.,  Mass.)  said  he  hoped  to  have 
the  bill  acted  on  by  the  full  com- 
mittee this  week. 

Backers  of  the  bill  intend  to  press 
for  Senate  approval  this  year,  but  con- 
cede House  action  is  not  likely  un- 
til next  year.  Nonetheless,  Senate 
approval  this  year  will  make  it  dif- 
ficult for  the  House  not  to  act  next 
year. 

The  Bill  approved  by  the  subcom- 
mittee went  considerably  further  in 
extending;  coverage  to  theatres  and 
other  retail  and  service  establish- 
ments than  any  of  the  proposals  on 
which  the  subcommittee  held  hear- 
ings earlier  this  session. 

The  proposed  bill  would  cover  all 
retail  or  service  establishments  en- 
gaged in  activities  "affecting  com- 
merce." Labor  department  officials 
said  the  definition  was  clearly  one 
that  would  cover  all  theatres,  even 
small  independent  ones,  because  of 
the  shipment  of  films  across  state 
lines. 

Differs  from  Kennedy  Bill 

The  original  Kennedy  bill,  which 
unions  backed,  would  have  covered 
theatres  and  circuits  grossing  more 
than  $500,000  a  year  immediately 
under  a  $1.25  an  hour  minimum  and 
a  40-hour-a-week  overtime.  But  it 
would  have  left  intact  the  present 
complete  exemption  for  theatres 
grossing  under  $500,000  a  year.  The 
Administration  proposed  covering 
theatres  and  circuits  getting  more 
than  $1,000,000  worth  of  goods  a 
year  from  outside  the  state. 

The  subcommittee  bill  would  in- 
crease the  hourly  minimum  for  many 
film  production  and  distribution  em- 
ployees already  covered  by  the  law. 
The  present  $1  an  hour  minimum 
would  go  up  to  $1.15  an  hour  im- 
mediately, and  up  to  $1.25  an  hour 
a  year  later. 

Administration  Opposed  Change 

The  Administration  had  opposed 
any  change  in  the  minimum. 

Under  its  terms,  theatre  and  thea- 
tre circuits  with  annual  gross  sales 
of  $750,000  or  more  would  immedi- 
ately be  subjected  to  a  $1  an  hour 
minimum  wage,  with  a  requirement 
for  time-and-a-half  for  overtime  after 
46  hours  a  week.  A  year  after  the 
bill  becomes  law,  they  would  have  to 
start  paying  $1.10  an  hour  with  over- 
time after  44  hours  a  week.  Two  years 
after  the  bill  becomes  law,  they  would 
have  to  start  paying  $1.20  an  hour, 
with  overtime  for  more  than  42  hours 
a  week,  and  starting  with  the  period 
three  years  after  the  bill  becomes 
law,  they  would  have  to  pay  $1.25  an 
hour,  with  overtime  for  more  than  40 
hours  a  week. 

Theatres  grossing  less  than  $750,- 
000  a  year— and  not  part  of  a  larger 
circuit  with  sales  over  that  amount— 


In  $5,000  'Hole'  Contest 

More  than  $5,000  in  prizes  is  being 
offered  by  United  Artists  and  Bene- 
ficial Finance  through  a  contest  in 
behalf  of  UA's  "A  Hole  in  the  Head," 
Sincap  production  starring  Frank 
Sinatra,  Edward  G.  Robinson  and 
Eleanor  Parker.  The  competition  will 
be  conducted  in  20  major  markets  of 
the  nation,  and  will  be  publicized  in 
all  of  Beneficial's  1,100  branch  offices 
throughout  the  country. 

Twenty  $100  Savings  Bonds  will  be 
offered  as  first  prizes  to  contestants 
submitting  the  most  original  conclu- 
sion, in  25  words  or  less,  to  the  sen- 
tence: "I  Must  Have  Had  a  Hole  in 
the  Head  When  I.  .  .  ." 

A  $50  and  $25  Savings  Bond  will 
be  awarded  as  second  and  third  prizes 
in  each  area  in  addition  to  other  cash 
prizes  and  gifts. 

Diversification 

( Continued  from  page  1 ) 
assets.  Moreover  in  most  cases  this 
has  resulted  in  the  realization  of 
many  times  their  book  worth,  leav- 
ing the  film  companies  extraordinar- 
ily rich  in  cash  and  well  situated  to 
take  advantage  of  new  non-movie 
business  opportunities  as  they  ma- 
terialize." 

At  the  same  time,  the  article  con- 
tinues, the  companies  are  using  their 
funds  to  repurchase  company  stock 
and  thus  "enhancing  the  per  share 
earnings  and  dividend  paying  ability 
of  the  remaining  stock." 

The  report  quotes  recent  state- 
ments of  Spyros  Skouras,  20th  Cen- 
tury-Fox president,  and  Barney  Bala- 
ban,  head  of  Paramount,  to  the  ef- 
fect that  diversification  is  being  con- 
sidered for  their  companies.  And  it 
adds:  "Presumably,  other  major 
studios  are  also  seeking  non-movie 
ventures  into  which  they  can  expand." 

Value  Line  states  that  as  a  result 
of  diversification  moves  and  retire- 
ment of  common  stock  it  ranks  film 
equities  in  Group  I  (Highest)  relative 
to  all  stocks  for  appreciation  poten- 
tiality to  1962-64. 

Penn.  Censors 

( Continued  from  page  1 ) 
tutional  by  the  State  Supreme  Court 
will  be  presented  to  the  legislature 
tomorrow,  attorney  general  Anne  X. 
Alpert  said. 

Miss  Alpert  explained  that  the 
amendments  "will  meet  objections  of 
the  court  to  sections  dealing  with 
definitions  of  immorality."  Sections 
banning  obscenities  will  be  retained 
and  the  penalties  for  violations  in- 
creased. 

would  have  to  pay  $1  an  hour  when 
the  bill  becomes  law.  However,  they 
would  not  be  subject  to  the  later  in- 
creases in  the  minimum,  nor  would 
they  be  subject  at  all  to  overtime 
requirements. 


( Continued  from  page  1 ) 
to,  on  scripts,  songs  and  dialogue  ( 
films  during  or  before  productioi 
The  advice  of  the  Bureau,  howeve 
will  be  on  a  voluntary  basis  and  wi 
not  prejudice  the  decision  of  th 
Censor  Board  in  regard  to  the  fin 
approval  of  those  films  for  public  e 
hibition. 

The  Bureau  will  also  examin 
scripts  submitted  by  foreign  produc 
ers  who  may  desire  production  facil 
ties  in  India.  The  advice  of  th 
Bureau  in  such  cases  will  cover  sui 
ability  of  the  film  for  exhibition  nc 
only  in  India  but  also  abroad. 

The  headquarters  of  the  Bureai 
it  is  further  learned,  will  be  i 
Bombay  and  sub-offices,  if  foun 
necessary,  will  be  set  up  in  Madra; 
Calcutta  or  any  other  centre.  Specie 
steps  are  likely  to  be  taken  to  ensur 
secrecy  about  the  contents  of  th 
scripts  and  other  documents  comin 
into  the  possession  of  the  staff  of  th 
Bureau. 

The  draft  plan  does  not  prescrib 
any  consultation  fee  as  payable  t 
the  Bureau.  But  if  payment  of  fe 
is  involved  in  any  particular  cas 
requiring  expert  advice  from  special 
ists,  such  fee  will  be  payable  by  th. 
producer  concerned.  The  Bureau  wi! 
have  its  own  library  of  books  am 
films,  which  can  be  availed  of  b 
producers. 


Johnston  Report 

( Continued  from  page  1 ) 
ment,  also  to  report  on  the  Berlii ' 
Film  Festival  which  he  attended. 

Johnston,  who  was  accompanie( 
to  Europe  by  J.  Griffith  Johnsonj 
MPEA  vice-president,  .  arrived  ii 
New  York  on  Friday,  left  for  Wash 
ington  for  the  weekend,  and  return 
here  today. 

In  the  meantime  the  MPEA  boar( 
held  a  short  meeting  here  on  Frida; 
to  discuss  progress  made  in  negotia 
tions  for  a  new  agreement  witl' 
Israel.  Instructions  were  then  re  ^ 
layed  to  S.  Frederick  Gronich,  MPE/ 
Continental  representative,  who  wil 
proceed  with  the  matter  from  there 
Possibilities  are  that  negotiations  wiL, 
be  resumed  in  London  this  week. 


I 


II 


MPI  Directors 

{Continued  from  page  1 ) 
president  of  the  company  which  wa 
formed  last  year  by  a  group  of  ex 
hibitor  leaders  to  purchase  stock  ir 
motion  picture  production  and  di: 
tribution  companies.  Principal  pur 
pose  of  the  move  was  to  give  ex^ 
hibitors  a  voice,  through  MPI,  in  th^ 
management  of  major  companies. 

The  original  group  subscribed  more 
than  $100,000  and  no  further  solicita 
tions  were  made  until  two  weeks  agq 
when  J.  Robert  Hoff,  president  of  tm 
Ballantyne  Co.  of  Omaha,  took  a  siJj  li 
montlis  leave  of  absence  to  head 
sales  organization  for  MPI. 


MOTION    PICTURE   DAILY,    Martin    Quigley.    Editor-in-Chief   and    Publisher;    Sherwin  Kan 
Herbert    V.    iecke,    Advertising    Manager;    Gus    H     "       .     _     .  . 
Canby,  Eastern  _Editors._ Hollywood  Bureau 
ington 
principal 
Center, 
dent  and 
as  a  secti 
class  matte 


Fausel     Production    Mana'^er  "fFTKVTTTOW  ^n^^  l"'^''!'    Managitig    Editor;    Richard    Gartner,    News  Editor; 

-^^auctioti    Manager,    iJi^LJi VISION   TODAY,    Charles    S.    Aaronsqn,    Editorial    Director;    Pinky    Herman,  Vincent, 


WE  WANT  TO  SHOUT  IT  FROM  OUR  ROOF  TOP- 


BONANZA7 


'Exhibitors  are  shouting,  too- from  coast-to-coast ! 

Terrific  figures  in 

Buffalo,  N.Y....  Oklahoma  City,  Okla. 


"BEST  TARZAN  IN  YEARS! 

Bound  to  attract  greater  segment 
of  adnK  ticket  buyers!" 

-M.  P.  DAILY  -f 

"HEARTY  BOXOFFICE!"  'I 

-VARIETY  f 


Get  on  the  talking  drums  and  call  PARAMOUNT  now! 


Charlotte,  N.  C. 
Cincinnati,  Ohio 
Memphis,  Tenn. 
Milwaukee,  Wise. 


San  Francisco,  Cal. 
Savannah,  Ga.  .  . 
Scranton,  Pa.  .  . 
Syracuse,  N.  Y. 


Produced  by 


Screenplay  by 


itarring  cordon      ANTHONY  SARA  NIALL  SEAN  SCILLA  Pmrlnrprt  h«  n  r»  K.H  h 

SCOn-QUAYLE-SHANE-MACGINNIS-CONNERY-GABEL  •  sy wEibAUB •  john  guT^^^^^^^^^  guillermin 

From  a  Story  by  LES  CRUTCHFIELD-  Based  upon  the  Characters  Created  by  Edgar  Rice  Burroughs  -  A  Sy  Weintraub-Harvey  Hayutin  Production  •  A  PARAMOUNT  RELEASE 


4 


Motion  Picture  Daily 


Monday,  July  13,  19 


SMPTE 


( Continued  from  page  1 ) 
Motion  Picture  and  Television  En- 
gineers, October  5-9  at  the  Statler 
Hilton  Hotel  here,  according  to  Wil- 
liam J.  Reddick,  Exhibit  Committee 
Chairman. 

The  forty-seven  display  booths 
will  feature  the  latest  advances  in 
cameras,  projection  equipment,  mag- 
netic/ optical  sound  devices,  studio 
and  projection  lighting,  motion-pic- 
ture processing  and  lab  equipment, 
editing-room  equipment,  instrumenta- 
tion and  highspeed  photography, 
closed-circuit  TV  equipment,  labora- 
tory services,  special  effects  and 
production  techniques. 

According  to  Reddick,  the  follow- 
ing companies  have  contracted  for  ex- 
hibit space  already:  Florman  &  Babb, 
S.  O.  S.  Cinema  Supply  Corp.,  Karl 
Heitz,  Houston  Fearless,  Macbeth 
Instrument  Corp.,  Precision  Labs., 
Vicom,  Inc.,  JM  Developments,  Inc., 
Neumade  Corp.,  Arriflex  Corp.  of 
America,  and  Bell  &  Howell  Co. 


Arthur  Beezley  Dead 

BURLINGTON,  Colo.,  July  12- 
Funeral  services  were  held  here  on 
Friday  for  Arthur  Beezley,  father  of 
A.  N.  Beezley,  president  of  Allied 
Rocky  Mountain  Independent  Thea- 
tres. 


ACE  Meeting 


( Continued  from  page  1 ) 
"variety  of  other  subjects"  which  were 
not  revealed. 

At  that  time  it  was  stated  that  no 
date  had  been  set  for  a  second  ACE- 
MPA  session.  The  first  and  only  meet- 
ing of  the  two  so  far  was  held  in  mid- 
May  when  spokesmen  for  both  sides 
said  they  would  get  together  again 
"within  a  month." 

What  was  discussed  at  the  first 
MPA-ACE  meeting  was  not  disclosed 
by  participants  beyond  the  admission 
that  trade  practices  were  brought  up. 
The  MPA  is  not  authorized  to  make 
any  commitments  in  that  regard  on 
behalf  of  the  Association  or  its  mem- 
bers 

In  its  original  announcement  of  a 
program  in  December  the  ACE  com- 
mittee on  producer-exliibitor-distribu- 
tor  relations  listed  for  discussion  such 
subjects  as  new  film  marketing  meth- 
ods, shortage  of  prints,  moderniza- 
tion of  clearance;  clearances,  runs 
and  availabilities;  development  of  new 
stars,  advertising,  pre  -  release  to 
armed  forces;  block-selling,  price-fix- 
ing—direct and  indirect;  competitive 
bidding,  orderly  release  of  pictures 
and  arbitration  systems. 

In  February  it  added  these  subjects 
to  the  list  for  discussion  with  heads 
of  production  and  distribution:  pro- 
duction of  more  films  in  color,  the 
exhibition  of  16mm  films  and  more 
stereophonic  sound  prints  with  attend- 
ant publicity. 

Many  Subjects  on  Agenda 

Other  important  issues  facing  the 
ACE  executive  committee  currently 
include  a  plan  of  permanent  financing 
and  election  of  a  chairman.  ACE  has 
obtained  temporary  financing  by  as- 
sessments paid  by  member  exhibitor 
organizations  as  well  as  a  fund  in 
excess  of  $50,000  representing  pro- 
ceeds from  rental  of  special  institu- 
tional industry  short  subjects. 

Fabian  has  served  as  head  of  ACE 
since  its  formation  last  November, 
when  he  accepted  the  temporary 
chairmanship.  Later  a  plan  of  rotating 
chairmanship  for  three-month  periods 
was  adopted  and  Fabian  elected  first 
chairman.  He  has  continued  to  serve 
since  the  expiration  of  his  term 
March  12. 

Other  projects  on  the  original  ACE 
program  include  opposition  to  toll- 
TV;  seeking  a  meeting  with  the  De- 
partment of  Justice  on  what  can  be 
done  to  change  the  Consent  Decrees 
in  certain  respects;  methods  of  in- 
creasing film  production;  and  a  pro- 
gram of  industry  research. 


L.A.  'Porgy'  Premiere 
Sold  Out  As  Benefit 

From  THE  DAILY  Bureau 

LOS  ANGELES,  July  12.  -  The 
charity  premiere  of  Samuel  Goldwyn's 
"Porgy  and  Bess"  Wednesday  at  the 
Carthay  Circle  Theatre  for  the  bene- 
fit of  the  Cedars  of  Lebanon  Hospi- 
tal is  completely  sold  out,  the  officials 
of  premiere  committee  announoed 
over  the  weekend. 


Television  Today 

UA-JV  (yKeefe  Series  VVho's  Wher 
Starts  Sept.  22  on  CBS 


United  Artists  Television's  new 
situation  comedy  series,  "The  Den- 
nis O'Keefe  Show,"  will  premiere  as 
a  Tuesday  night  attraction  Septem- 
ber 22  on  the  CBS-TV  network.  Un- 
der the  sponsorship  of  the  Olds- 
mobile  division  of  General  Motors, 
the  series  will  be  seen  in  the  8:00 
to  8:30  P.M.  time  period. 

D.  P.  Brother  and  Co.,  Detroit, 
advertising  agency  for  Oldsmobile, 
has  placed  an  order  for  227  stations, 
according  to  Bruce  Eells,  UA-TV 
executive  and  vice-president.  When 
these  are  cleared,  the  O'Keefe  show 
will  be  seen  in  more  communities 
dian  the  majority  of  programs  on  the 
air,  he  said. 

"The  Dennis  O'Keefe  Show"  is  the 
second  series  to  be  sold  by  UA-TV 
to  a  national  sponsor  recently,  the 
other  being  "The  Troubleshooters," 
sponsored  by  Philip  Morris. 


New  ABC  Panel  Show 
To  Star  Ernie  Kovacs 

"Take  a  Good  Look,"  a  new  panel 
show  tailored  to  challenge  the  memory 
of  late  evening  viewers,  with  comedi- 
an Ernie  Kovacs  as  emcee,  will  debut 
on  the  ABC  Television  Network, 
Thursday,  Oct.  15,  10:30-11  P.M., 
NYT,  sponsored  by  Consolidated 
Cigar  Sales  Co.,  Inc.,  it  was  an- 
nounced by  William  P.  Mullen,  ABC 
vice-president  in  charge  of  TV  net- 
work sales. 

"Take  a  Good  Look,"  which  will 
originate  "live"  from  ABC-TV's  Tele- 
vision Center  in  Hollywood,  will  fea- 
ture personalities  as  panelists  who  will 
try  to  discover  the  identity  of  a  con- 
testant now  relatively  unknown  but 
who  at  some  time  in  the  past  was  a 
central  figure  in  an  event  which  made 
front  page  news. 

Rabbi  Birstein,  Head  of 
Actors'  Temple,  Dies 

Funeral  services  were  held  Friday 
for  Rabbi  Bernard  Birstein,  widely 
known  in  the  motion  picture  and 
amusement  industries,  who  died 
Thursday,  July  9,  at  Universal  Hos- 
pital after  a  short  illness.  Rabbi  Bir- 
stein, since  1925  head  of  Congre- 
gation Ezrath  Israel,  339  West  47th 
Street,  known  as  the  Actors'  Temple, 
was  a  chaplain  of  Cinema  Lodge, 
B'nai  B'rith,  and  the  Variety  Club 
and  for  many  years  had  ofiiciated  at 
film  industry  and  theatrical  functions 
in  New  York.  He  was  active  in  the 
United  Jewish  Appeal,  the  Zionist 
Organization  and  the  Federation  of 
Jewish  Philanthropies.  Surviving  are 
his  widow,  Clara;  a  son,  Samuel 
Joseph,  and  four  daughters,  Mrs. 
Sarah  Pearlman,  Mrs.  Mildred  Shap- 
iro, Mrs.  Julia  Glasser  and  Mrs.  Ann 
Kazin. 


W.  Thomas  Dawson  has  been  a 
pointed  director  of  sales  promoti 
and  research  at  CBS  Television  Sp 
Sales.  He  replaces  Robert  F.  Dav 
who  has  been  named  director  of  i 
search,  CBS  Television  Stations  Di 
sion. 

□ 

An  expansion  of  Screen  Gems'  Ne 
York  publicity  staff  was  announc; 
by  Gene  Plotnik,  publicity  direct 
of  the  Columbia  Pictures  TV  su 
sidiary.   Ernie   Otto,   formerly  pu 
licity   director  for  the   Steve  AIL 
show,  has  joined  the  department 
manager    of    special    projects.  Al 
added  to  the  Screen  Gems  publici 
staff  were  Dick  Brooks,  formerly 
20th  Century-Fox,  and  Bill  Kaufmaj 
formerly    of    Mai    Braverman  A 
sociates.  Mike  Gray  has  resigned 
travel    and    write    on   a  free-lani 
basis. 

□ 

James  Arness,  star  of  "Gunsmokc 
has  signed  a  new,  long-term  co 
tract  with  the  CBS  Television  Ne 
work.  Under  terms  of  the  agre 
ment,  Arness  will  have  his  own  pr 
ducing  company,  which  will  produ( 
"Gunsmoke"  in  association  with  CI 
and  also  develop  new  programs  f 
the  network. 


Tanny  Gymnasiums 

( Continued  from  page  1 ) 
stockholder  for  the  merged  cor 
panics,  which  Mali  operate  under  tl 
name  of  Vic  Tanny  Enterprises,  In 
The  new  company  will  have  divisioi 
for  operating  gymnasiums,  with  oi 
handling  production,  distribution  ar 
financing  of  television  films. 

Tanny's  present  gross  sales 
$12,000,000  annually  from  70  gyi 
nasiums  located  in  major  citi- 
throughout  the  nation,  are  expecte 
to  increase  substantially  with  contr 
of  spot  time  owned  by  Guild  on 
better  basis,  with  stations  througl 
out  the  country. 

Guild   plans   improvement   of  i 
position  in  the  industry  with  the  ne 
funds  which  will  be  made  availabl 
for  acquisition  of  additional  program  i 
The  merger  is  subject  to  credito:i 
and  stockholders  approval  at  Guild 
forthcoming  annual  meeting.  Cole 
expected   to   continue   as  operatin 
head  of  the  combined  corporation 
Guild  films  is  listed  on  the  Amer 
can  stock  exchange. 


ON  EVERY  CHANNEL 


TV 


BROOKS 

COSTUMES 

3  West  61st  St.,  N.Y.C. 
Tel.  PL.  7-5800 


-V.--  -,^1^ 


Wise  Indian  heads  used  the  friendly 
greeting,  "How!"  to  start  a  Pow  Wow. 

Today,  wise  showmen  have  the 
Know  How  to  start  heap  big  Pow 
Wow  among  their  au- 
dience about  coming 
attractions.  No  need 
for  smoke  signals  .  .  . 
Trailers  get  the  mes- 
sage across  with  the 
greatest  possible  visual 
and  emotional  impact. 


mTmm.,\Cie^  service 

\J  pmzfBasr  of  mfinousrmr 


YOU  CAN  PUT 


IN  THE  BANK 


The  master 
horror-showmen 
of  Hammer  Films 
have  topped 
themselves 
again. 

THE  MUMMY"  il^tgrossing 
Curse  of  Frankenstein"  and  "Horrol 
of  Dracula"  in  all  early  openings. 


Call  vour  Universal  Branch  and  book  it  now! 


MOTION  PICTURE 

DAILY 


OL.  86,  NO.  9 


NEW  YORK,  U.S.A.,  TUESDAY,  JULY  14,  1959 


TEN  CENTS 


Vill  Arbitrate 


^eet  Today  on 
Dividing  U.  K. 
rax  Relief 

rreat  Difficulties  Seen 
'or  KRS-CEA  Session 


By  PETER  BURNUP 

LONDON,  July  13.-An  attempt 
)  arbitrate  the  manner  in  which  ex- 
tbitors  and  distributors  will  divide 
16  £20  ($56)  per  week  tax  reUef 
oted  tiheatres  will  be  made  at  a 
leeting  here  tomorrow  between  the 
inematograph  Renters  Society  and 
le  Cinematograph  Exhibitors'  Assn. 

An  impression  has  gained  ground 
1  certain  quarters  and  on  the 
rength  of  passages  in  the  Chancel- 
ir's  speech  to  the  Commons  that 
le  concession  was  intended  to  bene- 
:  exhibitors  only. 

The  Chancellor,   for  example,  at 
le   point  in   the   debate   said:  "I 
fQiald  say  that  this  payment  of  £20 
{Continued  on  page  3) 

kneau  Heads  New  Para 
IS.-Canada  Set-Up 

Utilization  to  a  greater  extent  of 
lanagement  services,  including  per- 
)nnel  and  facilities  of  Paramount 
ilm  Distributing  Corporation  by 
laraniount  Film  Service  Ltd.  of  Cau- 
da was  announced  yesterday  by 
eorge  Weltner,  Paramount  Pictures 
ce-president  in  charge  of  worldwide 
lies. 

These    management    services  and 
ipervision  will  be  under  the  direction 
{Continued  on  page  7) 

^arn  Conn.  Drive-Ins  on 
liunday  'Bonus'  Shows 

Special  to  THE  DAILY 

HARTFORD,  July  13.-Connecticut 
rive-ins  have  been  warned  by  state 
)lice  to  halt  the  illegal  practice  of 
idnight  "bonus"  shows  on  Saturday 
ghts.  State  Police  Capt.  Carroll  E. 
raw  has  asserted  that  such  perform- 
ices  are  in  violation  of  the  Sunday 
{Continued  on  page  6) 


National  Theatres  Plans  New  Name;  -St.  Louis 
Stockholders  to  Vote  on  August  25 


From  THE  DAILY  Bureau 

HOLLYWOOD,  July  13.— National  Theatres,  Inc.  today  announced  a  pro- 
posed change  in  name  to  National  Theatres  &  Television,  Inc.  (NT&T.)  An- 
nouncement of  the  change,  which  is  subject  to  stockholders'  approval,  was 

jointly  made  by  B.  Gerald  Cantor  and 
John  B.  Bertero,  chairman  of  the 
board  and  president,  respectively. 

"The  inclusion  of  'Television'  in  our 
corporate  identification,"  the  joint 
statement  said,  "reflects  our  constant- 
ly expanding  activities  in  all  phases 
of  television.  Last  year  we  bought 
{Continued  on  page  6) 


Need  12  Strong  Films 
In  a  Row:  Zinnemann 

By  SAMUEL  D.  BERNS 
HOLLYWOOD,  July  13.-Fred  Zin- 
nemann, expressing  great  optimism  on 
the  future  of  motion  pictures  on  his 
return  here  from  a  seven-city  cam- 
paign tour  for  "The  Nun's  Story," 
which  he  directed  for  Warner  Broth- 
ers, said  that  10  or  12  good  strong 
films  in  a  row  are  what  the  industry 
needs  to  rebuild  its  future. 

Zinnemann,    who   experienced  his 
first  interview  campaign  for  a  film, 
( Continued  on  page  2 ) 

Siegel  to  Europe  on 
New  Production  Deals 

Sol  C.  Siegel,  vice-president  in 
charge  of  production  of  Metro-Gold- 
wyn-Mayer,  flew  here  over  the  week- 
end and  will  leave  by  plane  for  Lon- 
don and  the  Continent  today  for  a 
three  weeks'  business  trip.  In  London, 
Paris  and  Rome,  Siegel  will  meet  with 
a  number  of  independent  foreign  pro- 
ducers and  directors  to  discuss  proj- 
ects which  could  be  filmed  abroad 
with  top  international  star  personali- 
ties and  distributed  by  M-G-M  in  the 
{Continued  on  page  2) 


Expects  Approval  of 
Minimum  Wage  Bill 

From  THE  DAILY  Bureau 

WASHINGTON,  July  13.-Senator 
Kennedy  ( D.,  Mass. )  said  he  expected 
the  full  Senate  Labor  Committee  to 
approve  "without  substantial  change" 
the  sweeping  minimum  wage  bill  re- 
ported by  his  subcommittee. 

He  said  he  looked  for  full  commit- 
{ Continued  on  page  6) 


Acquit  SX.  Exhibitors 
Of  'Blue  Law'  Charges 

Special  to  THE  DAILY 

GREENVILLE,  S.  C,  July  13.  - 
A  four-man  jury  in  magistrate  Bate 
Aiken's  court  here  deliberated  about 
30  minutes  before  acquitting  six 
Greenville  area  theatre  operators  of 
charges  that  they  violated  a  state 
{Continued  on  page  6) 


Senators  Javits,  Ervin  in  Debate  on 
High  Court  Ruling  on  Xhatterley' 

Jacob  Javits,  U.S.  Senator  from  New  York,  registered  strong  approval  of  the 
Supreme  Court's  recent  overruling  of  his  state's  censorship  of  the  film,  "Lady 
Chatterley's  Lover,"  on  tlie  latest  session  of  "American  Forum  of  the  Air," 
produced     by     the  Westinghouse 


lELEVISION  TODAY-page  7 


Broadcasting  Company  for  TV  show- 
ings this  week. 

"The  Court  is  not  encouraging 
adultery,  all  it  is  saying  is  that  the 
public  has  the  right  to  buy  or  not  to 
buy  as  it  chooses,  and  that  is  what  a 
free  America  is  all  about,"  Senator 
Javits  said.  His  statement  was  a  reply 
to  Senator  Sam  Ervin  of  North  Caro- 
lina, who  charged  on  the  program 
that  the  "Chatterley"  decision  is  a 
violation  of  state  government  rights. 

"The  right  of  freedom  of  speech  is 


not  absolute  and  does  not  contem- 
plate that  people  can  preach  adultery 
and  encourage  its  practice,"  Senator 
Ervin  stated.  Leon  Keyserling,  former 
chairman  of  the  President's  Council 
of  Economic  Advisors,  who  joined  the 
Senators  in  a  discussion  of  the  Su- 
preme Court,  suggested  that  "the 
First  Amendment  protects  a  lot  of 
things  and  apparently  one  of  tliem  is 
the  attractions  of  adultery." 

The  Court's  powers  were  defended 
( Continued  on  page  3 ) 


To  Promote 
Theatre  As 
Institution 


3-Week  Campaign  Slated 
On  Cooperative  Basis 

Special  to  THE  DAILY 
ST.  LOUIS,  July  13.-  Motion  pic- 
ture exhibitors  here  will  take  to  the 
airwaves  for  a  period  of  three  and  a 
half  weeks  in  a  general  business-build- 
ing campaign  to  promote  the  theatre 
as  an  institution.  The  program  will  get 
underway  July  26  and  run  through 
August  19. 

Cooperating  in  the  tribute  to  the 
industry  will  be  radio  station  KWK, 
the  Globe  Democrat  and  all  retail  rec- 
ord outlets. 

Promotion  plans  were  set  with 
KWK's  Michael  Ruppo,  Jr.,  by  the  fol- 
lowing St.  Louis  exhibitor  represent- 
atives: Jerry  Berger,  Esquire  Thea- 
tre; Howard  Zulauf;  Bob  Johnson,  Ar- 
thur Enterprises;  Dick  Fitzmaurice; 
Frank  Henson,  Loew's  Theatres; 
Charles  Goldman;  Jim  James,  Mis- 
souri-Illinois Theatre  Owners;  John 
( Continued  on  page  2 ) 

Film,  Equipment  Exports 
At  Record  High  in  '58 

From  THE  DAILY  Bureau 

WASHINGTON,  July  13.  -  U.S. 
exports  of  motion  picture  film  and 
equipment  hit  a  record  high  of  $31,- 
818,109  last  year,  the  Commerce  De- 
partment reported. 

This  was  slightly  above  the  1957 
{Continued  on  page  6) 


'Anne  Frank'  Chosen 
For  Moscow  Festival 

From  THE  DAILY  Bureau 

WASHINGTON,  July  13.  -  20th 
Century-Fox's  "The  Diary  of  Anne 
Frank"  has  been  chosen  as  the  Amer- 
ican entry  out-of-competition  in  the 
coming  Moscow  Film  Festival.  The 
selection  was  made  by  an  Interde- 
partmental government  committee 
headed  by  Turner  Shelton,  U.S.  In- 
formation Agency  film  chief. 


Motion  Picture  Daily 


Tuesday,  July  14,  1£ 


PERSDMAL 
MEIVTIDIV 


TTERBERT  L.  GOLDEN,  United 
Artists  \-ice-president  in  charge  of 
operations,  and  president  of  United 
Artists  Tele\-ision,  left  here  yesterday 
for  Hollywood. 

• 

Harry  Goldberg,  Stanley  \A'am€r 
director  of  advertising-publicit}',  has 
left  Xew  York  for  Sao  Paulo,  Brazil. 
• 

.\rnold  Friedmlix,  of  the  Colum- 
bia Pictures  home  office  exploitation 
department,  has  left  New  York  for 
Hartford  and  New  Haven. 

• 

\\'iLLiAM  Orxsteix,  pubHcist  for 
Otto  Premes'ger's  "Anatomy  of  a 
Mm-der,"  is  in  Cleveland  from  New 
York. 

• 

Louis  Lober,  general  manager  of 
United  Artists'  foreign  department, 
will  return  to  Ne^^-  York  today  aboard 
the  "Queen  Man-"  from  Europe  and 
the  Middle  East. 

• 

Dick  Po\a-ell  will  leave  here  for 
London  tomorrow  \1a  B.O.A.C. 
• 

\\'rLLL\M  Bro-s%"x,  of  United  Art- 
ists' exploitation  department,  is  in 
Hartford  from  New  York. 

Ro-\^-LAXD  \'.  Lee,  producer,  will  ar- 
ri\^e  in  New  York  tomorrow  from  Hol- 
lyvvood. 

• 

\\'iLLiAM  Cross,  Columbia  Pictures 
booker  in  Cleveland,  has  become  a 
grandfather  again  with  the  birth  of  a 
third  son  to  his  daughter-in-law,  Mrs. 
George  Cross. 

• 

William  Rose,  fonner  partner  ^^■ith 
Syd  Coxx  in  Conrose  Theatrical  En- 
terprises, Hartford,  has  returned  to 
his  Woodland  Hills,  Cal.,  home  fol- 
lowing a  \'isit  to  Connecticut. 
• 

Jesse  Cox,  manager  of  tlie  Tower 
Theatre,  Atlanta,  has  returned  to  his 
duties  there  following  hospitahzation. 
• 

Coxxery  Ch-appell,  head  of  the 
Pinewood  Studios  in  England,  will 
return  to  London  from  Neu"  York 
todav  \da  B.O.A.C. 

• 

EuGEXE  Lowe,  sales  representative 
for  Universal  in  Albany,  N.  Y.,  was 
in  Oneida  from  there. 

• 

Allen  Raix-water,  of  Exhibitor 
Service  Co.,  Atlanta  has  returned 
there  following  a  vacation. 

• 

William  Peblberg,  producer,  has 
arrived  in  New  York  from  the  Coast. 


12  Big  Films 


{Continued  from  page  1) 
was  enthusiastic  in  his  report  of  the 
results,  \^-hich  afforded  him  ke\-  \'iew- 
points  from  exhibitors  and  distributor 
branch  operators  regarding  the  impor- 
tance of  merchandising  and  pre-sell- 
ing  the  product.  He  advocated  more 
contact  between  Hollywood  film  mak- 
ers and  the  men  who  sell  their  prod- 
uct, as  insurance  for  a  film's  poten- 
tial box  office  returns. 

Little  'Family'  Attendance 

The  director  reported  also  on  mul- 
tiple conference  phone  calls  made 
\\ith  motion  picture  editors  in  fringe 
cities  from  his  stopovers  in  M'ashing- 
ton,  Dallas,  St.  Louis,  Chicago,  De- 
troit and  Neu'  Orleans  to  achie\'e  sat- 
uration interest  in  "The  Nun's  Story" 
in  those  areas.  He  said  that  interview- 
ers were  generally  interested  not  only 
in  his  contribution  as  a  director  but 
in  all  phases  of  picture  making,  es- 
pecially where  a  good  fihn  is  involved. 

Zinnemann  obser\ed  further  that 
the  old  regular  habit  of  entire  famifies 
going  to  films  as  a  unit  happens  now 
only  on  occasional  instances,  \vith 
most  families  split  on  their  taste  and 
age  interests. 

Questioned  on  whether  he  has  any 
interest  in  any  TV  projects  for  the 
future,  the  director  said  "people  are 
getting  sick  of  watching  T\'." 

"TV  will  bother  us  less  in  the  fu- 
txu-e,  and  I  do  not  envision  Pay-T\' 
as  a  threat  to  the  future  of  motion  pic- 
tures," he  concluded. 

Zinnemann  will  lea\'e  here  today  for 
England  for  preparations  on  Warners' 
"The  Sundowners,"  \\"hich  will  be 
made  as  a  British  quota  picture  in 
Australia,  starting  in  September,  with 
Deborah  Kerr,  Robert  Mitchum  and 
Peter  Ustinov  in  the  leads. 


Mrs.  Jules  Levey  Dies; 
Services  Tomorrow 

Funeral  ser\-ices  for  Mrs.  Mae  Ann 
Levey,  wife  of  Jules  I^evey,  producer 
and  distributor,  will  be  held  here 
tomorrow  at  12:4.5  P.^L  at  Riverside 
Memorial  Chapel,  76th  St.  and  Am- 
sterdam Avenue.  Mrs.  Levey  died  in 
Neu-  York  Sunday  night. 

Interment  will  be  at  Mount  Hope 
Cemetery,  Hastings-on-Hudson,  and 
the  family  has  requested  that  flowers 
be  omitted.  Besides  her  husband, 
Mrs.  Levey  lea\"es  t^vo  children  and 
five  grandchildren. 


'Hercules'  Does  $29,311 

Embassy  Pictures'  "Hercules," 
which  opened  Friday  at  the  Brooklyn 
Fox  Theatre,  grossed  829,311  for  the 
three  day  weekend  through  Sunday, 
matching  the  record  grosses  the 
hea\ily  exploited  film  has  been  hit- 
ting around  the  country.  Warner  Bros, 
is  distributing. 


4c/ifevemefif  Honors 
To  12  at  Paramount 

T\^elve  members  of  Paramount's 
domestic  distribution  organization  will 
be  inducted  into  the  company's  "100 
Per  Cent  Club,"  highest  honor  for 
year-long  achievement  that  can  be  be- 
stowed on  employees  of  the  Para- 
mount field  forces.  The  latest  annual 
additions  to  the  "100  Per  Cent  Club" 
were  announced  yesterday  by  George 
'\\'eltner,  Paramount  Pictures  \dce- 
president  in  charge  of  world  sales. 

The  honor  organization  was  estab- 
lished by  Paramount  34  years  ago  to 
spothght  accomplishment.  Member- 
ship is  limited  to  employees  whose 
work  was  consistently  outstanding 
throughout  the  preceding  12  months. 

Named  were:  Travis  G.  Carr,  book- 
er. New  Orleans;  Herbert  D.  Cohen, 
office  manager,  Chicago;  Joseph  L. 
Cutrell,  salesman,  Charlotte;  Ralph 
W.  Fry,  salesman,  Dallas;  Thomas  F. 
Gooch,  head  booker,  Kansas  Cits'; 
Catherine  A.  Grotticelli,  head  booker, 
Pittsburgh;  Arnold  P.  Lavagetto, 
booker,  San  Francisco;  Bonita  K. 
Lynch,  head  booker,  Minneapolis; 
Eugene  NewTiian,  salesman,  New 
York;  Kenneth  Renter,  booker,  Buf- 
falo; Clifl^ord  F.  Smile\',  salesman, 
Cincinnati,  and  King  Trimble,  sales- 
man, San  Francisco. 


Siegel  to  Europe 


(Continued  from  page  1) 
countries  where  they  are  made  and 
possibly  world-\\-ide. 

Joseph  R.  Vogel,  president  of 
Loew's  and  M-G-M,  who  is  now  in 
Europe  on  a  combined  business  and 
vacation  trip,  will  meet  Siegel  in  Paris 
or  Rome. 

Larr\-  Bachmann  joined  M-G-M  as 
production  representative  in  Europe 
several  months  ago  and  has  been  mak- 
ing his  headquarters  at  the  company's 
studio  in  London.  Siegel  plans  to  meet 
first  with  Bachmann  in  London  to  re- 
view  several  suggested  projects  that 
have  been  in  the  discussion  stages. 

Siegel,  who  is  accompanied  on  the 
trip  by  his  wife,  expects  to  return  to 
the  studio  in  Cul\-er  Cit\  in  early 
August. 

'Constructive'  Talks  for 
Ohio  ITO  Convention 

Special  to  THE  DAILY 
CLE\^LAND,  July  13.-While  the 

agenda  for  the  October  com-ention  of 
Independent  Theatre  Owners  of  Ohio 
has  not  been  set  up  as  yet,  the  board 
of  directors  has  determined  to  confine 
the  con\-ention  to  "constructi\-e  dis- 
cussions," according  to  Kenneth 
Prickett,  ITO  executive  secretary.  "We 
plan  to  confine  the  work  of  the  con- 
vention to  building  better  bo.x:office, 
and  better  inter-industry  relations 
instead  of  going  into  critical  ha- 
rangues about  past  performances,"  he 
said  on  a  \-isit  here. 


St.  Louis  Pla 


( Continued  from  page  1 ) 
Meinardi,  Fox  Midwest  Theatres;  £ 
Howard  Spiess,  Smith  Management 
KV^K  wHl  relinquish  three  Simt 
broadcasts  of  its  "Hi-Fi  Showcase" 
permit  local  exhibitors  to  tell  of  tli 
economic,  cultural  and  musical  con 
butions  to  the  community,  as  well 
many  philanthropic  and  charita 
contributions.  Featured  \^dU  be  taj: 
interviews  with  film  personalities  ; 
executives,  as  well  as  a  cavalcade 
a^\-ard-^^inning  film  music. 

Record  Stores  to  Cooperate 

The  radio  station  will  promote  t 
special  broadcasts  through  gratis  sp 
two  weeks  prior  to  the  first  broadc; 
Through  KWK,  the  Globe  Democ 
will  publish  four  quarter  page  f 
plugging  the  broadcasts.  All  ret  _ 
record  outlets  in  the  area  will  pi; 
the  promotion  via  coimter  displa 
and  the  exhibitors  themselves  will  p 
ticipate  with  screen  trailers. 

Ready  'Queen'  Prologil 

TV  personafity  Art  Linkletter  1 
been  signed  by  Universal-Intematic 
al  to  appear  in  a  special  prologue  i 
"The  Snow  Queen,"  full-length  ai 
mated  feature  made  in  Russia  and  1: 
ing  distributed  in  the  United  Stal 
and  Canada  by  Universal.  At  the  sar 
time  Alan  Lipscott  and  Robert  Fisl: 
were  signed  to  write  the  prologue  1 
the  film,  \\-hich  is  based  on  the  clas: 
Hans  Christian  Andersen  fable. 


NEW  YORK  theatre; 


■R&DIO  CITY  MUSIC  HAll- 

Rockefeller  Center  •  Ci  6-4600 

AUDREY  HEPBURN 

In  FRED  ZINNEMANN'S  Production  of 

'THE  NUN'S  STORY" 

A  WARNER  BRO.<>.  PICTURE 
in  TECHNICOLOR® 
and  BALI  HEW  STIGE  SPECTACLE  "BONANZA" 


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MOTION  PICTURE  DAILY,  Martm  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor 
Herbert  \.  Fecke,  Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vincer 
Canby,  Eastern  Editors.  Hollywood  Bureau,  \ucGa-Vme  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOlh-wood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  Wasl 
mgton,  D.  C;  London  Bureau,  4,  Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup.  Editor;  William  Pav,  News  Editor.  Correspondents  in  th^ 
principal  capitals  of  the  world.  Motion  Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Puilishing  Company,  Inc.,  1270  Sixth  Avenue,  Roskefelle 
Center,  New  \ ork  20,  Telephone  Circle  7-3100.  Cable  address:  "Quigpubco.  New  York."  Martin  Quigley,  President;  Martin  Quiglev,  Jr.,  Vice-President;  Theo  J.  Sullivan,  \'ice-Pres 
dent  and  Treasurer;  Le«  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald.  Better  Theatres  and  Better  Rafreshment  Merchandising,  each  published  13  times  a  yeai 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secon; 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  yea:r,  $6  in  the  America*  =->A  S12  foreign.  Single  copies,  10c 


IS  lTuesday,  July  14,  1959 


Motion  Picture  Daily 


3 


Meeting  on  U.K.  Tax  Relief 


( Continued 

($56)  will  be  income  in  the  hands  of 
the  recipient;  that  is,  the  proprietor 
of  the  cinema,  in  exactly  the  same 
way  as  any  other  income  received 
from  his  business  and  box-office  tak- 
ings." 

One  M.P.— Mrs.  Eirene  White,  who 
specialises  in  motion  picture  matters 
—had  seized  on  the  administrative 
point  arising  out  of  the  Treasury's  de- 
vice whereby  no  theatre  previously 
exempt  from  the  production  levy  will 
have  to  pay  it  as  a  result  of  the  tax 
concession. 

Would  Stay  With  Exhibitors 

Said  Mrs.  White  in  the  course  of 
the  debate:  "If,  as  the  Chancellor 
suggests,  this  money  is  regarded  as 
tax  and  not  as  ordinary  income,  the 
cvistom  of  the  trade  leads  to  the  re- 
sult that  the  whole  of  the  money 
will  remain  in  the  hands  of  the  ex' 
hibitors. 

"The  break  figures,  as  it  is  called, 
between  the  renter  of  the  film  and 
the  exhibitor  is  normally  settled  on 


from  page  1 ) 

the  basis  of  tax  having  been  paid. 
Therefore,  the  whole  of  the  remission 
is  obviously  intended  by  the  Chan- 
cellor, judging  from  what  he  has  said 
this  afternoon,  to  go  to  the  exhibitor." 

Chancellor  Heathcoat  Amory  then 
said:  "Of  course  that  is  entirely  a 
matter  for  the  trade  to  decide." 

Tomorrow's  KRS-CEA  get-togeth- 
er on  the  division  of  spoils  is  likely 
to  develop  as  a  tough  hassle.  For 
CEA's  general  council  is  scheduled  to 
meet  the  following  morning  and  dele- 
gates thereto  will  be  expecting  cheer- 
ful news  to  take  back  to  their 
branches. 

Annoyed  by  Comment 

Producers  are  irked  by  another  re- 
mark the  Chancellor  let  fall  in  the 
Commons;  namely,  that  in  his  view 
they  (the  producers)  have  no  special 
difficulties.  Only  a  day  or  two  earlier 
the  Producers  Associations'  president 
Arthur  Watkins  had  been  lamenting 
the  downward  trend  in  the  yield  of 
the  production  levy. 


Telemeter  to  Build  Studio 
\nd  Offices  in  Toronto 

Special  to  THE  DAILY 

*li  TORONTO,  July  13.  -  Trans 
Iff^Ianada  Telemeter  has  purchased  a 
■ne-story  and  penthouse  building 
^''ere  and  has  obtained  permission 
y-'rom  the  Etobicoke  Municipal  Coun- 
""il  to  alter  the  structure  for  Telemeter 
''urposes.  Studios  will  be  constructed 
'IPn  the  main  floor,  with  offices  in 
^'le  penthouse  above. 

Ei 


Hap  Big  Plans  for  B-B 

I; 

pijlecords  in  New  England 

Special  to  THE  DAILY 

BOSTON,  July  13.  -  Theatre  and 
'  xchange  publicists  met  here  today 
■'')  map  plans  for  scheduling  on  New 
'England  airways  the  business  build- 
"ig  records  of  songs  and  jingles  for 
Plidio  use  supplied  by  Compo.  The 

leeting  was  called  by  Ben  Domingo, 

rea  chairman. 

Attending  were  Al  Levy  and  Phil 
l|ngel  of  20th-Fox;  Hy  Fine,  Jack 
li^ef  and  Chester  Stoddard  of  New 
ngland  Theatres,  Inc.;  Paul  Levi  of 
j^merican  Theatres  Corp;  Karl  Fasick 
h;  Loew's  Theatres;  Joseph  Mansfield 
UA;  Arnold  Van  Leet  of  Para- 
ijjiount  Pictures;  John  Markle  of  Co- 
,][jmbia  Pictures;  Floyd  Fitzsimmons 
I  ■  Warner  Brothers  and  Bucky  Harris 
j  Universal. 

Publicists  Contact  Stations 

The  exchange  publicists  were  given 
"'le  key  city  radio  stations  to  cover 
,  ,ir  free  air  time  while  the  theatre 
i^blicists  were  allocated  districts  in 
±ie  smaller  cities  and  towns  in  the 
.ye  New  England  states.  With  every 
action  covered  fully,  the  saturation 
impaign  starts  immediately  to  run 
atil  the  end  of  September. 

Anatomy'  Rolling  Up 
j.lecord-Breaking  Takes 

"  Otto  Preminger's  "Anatomy  of  a 
Liurder"  rolled  up  record-breaking 
grosses  in  three  new  engagements 
^st  week  in  Chicago,  Boston  and 
/ashington,  Columbia  reported  yes- 

0  '  rday.  It  also  continued  a  strong  pace 
[3.  New  York,  Detroit  and  Los  An- 
jjjjles,  with  second  week  grosses  virtu- 
llly  equalling  first  week  business. 

In    Chicago,    "Anatomy"  grossed 
53,000  in  its  first  four  days  for  an 
1-time  record  at  the  Woods  Theatre. 
'-i  Washington,  the  Trans-Lux  Thea- 
j  e   recorded    a   four-day   gross  of 

1  13,322,  the  biggest  take  there  since 
.  e  opening  week  of  "Bridge  on  the 
I  iver  Kwai."  At  the  Gary  Theatre  in 

DSton,  the  initial  four  days  saw  a 

nsational   $11,869  gross. 
I  Second  week  figures  were  equally 

ipressive.  In  New  York,  "Anatomy" 
/ossed  $34,314  at  the  Criterion  and 
C[>  4,500  at  the  Plaza  in  the  first  four 
'  lys  of  the  second  week.  At  the 
:  nited  Artists  Theatre  in  Detroit,  the 
I  ur-day  gross  was  $18,800.  In  Los 
!<  ngeles,  the  film  grossed  a  smash 
;  .5,400  in  four  days  at  the  Warner 

jverly  Theatre. 


Javits,  Ervin 


( Continued  from  page  1 ) 
by  Sen.  Javits  as  "uniquely  the  pro- 
tector of  the  individual  against  the 
power  of  the  state"  and  applauded 
recent  Supreme  Court  rulings  as  "try- 
ing to  do  the  utmost  to  see  that  peo- 
ple just  aren't  convicted  because 
somebody  says  so  but  are  only  con- 
victed by  judge  and  jury." 

The  debate  will  be  seen  this  week 
on  all  Westinghouse  stations  and 
WTTG,  Washington.  It  was  presented 
in  New  York  on  WNEW-TV  on  Sun- 
day. 

New  Management  for 
Yankton,  S.D.,  Theatre 

Special  to  THE  DAILY 

YANKTON,  S.  D.,  July  13.-The 
Dakota  Theatre  here  has  been  taken 
over  by  the  Dakota  Operating  Co., 
with  the  equipment  purchased  from 
W.  S.  Tammen. 

The  same  building  will  be  rented 
by  the  new  group. 

Officers  of  the  Dakota  Operating 
Co.  are  R.  J.  Patterson,  president,  and 
C.  T.  Erickson,  vice-president,  both 
of  Sioux  Falls.  Tammen's  plans  for 
the  future  are  undetermined,  he  an- 
nounced. 

The  theatre  will  be  managed  by 
Thomas  T.  Johnson,  who  has  been  a 
student  at  the  University  of  South 
Dakota,  Vermillion.  He  armounced 
that  the  policy  of  the  theatre  will 
continue  as  in  the  past,  with  first  run 
pictures  and  return  engagements  of 
popular  top  pictures  to  be  featured. 

WodelVs  Father  Dies 

DENVER,  July  13.-Funeral  serv- 
ices have  been  held  for  Arthur 
Wodell,  Sr.,  father  of  Arthur  'Jack' 
Wodell,  Jr.,  managing  director  of  the 
Paramount  Theatre  here. 


Additions  to  Universal 
Exchange  in  Cleveland 

Special  to  THE  DAILY 

CLEVELAND,  July  13.-The  local 
Universal  exchange  is  gradually  taking 
on  its  former  look  before  it  was 
"streamlined"  almost  two  years  ago. 
At  first  it  was  reduced  to  a  branch 
manager,  one  booker,  a  part  time 
salesman  (shared  with  Pittsburgh) 
and  one  secretary— exclusive  of  the 
district  manager   and   his  secretary. 

Gradually  the  personnel  has  grown 
and  now  includes  two  bookers— Frank 
Musto  and  Dick  Dowdell;  a  full  time 
salesman.  Jack  Lewis;  a  biller;  and 
the  most  recent  addition,  Mary  Jane 
Hillenbrand,  contract  clerk.  Branch 
manager  is  Norman  Weitman  and 
Frank  DeFranco  is  shipper.  The  dis- 
trict office  remains  unchanged  with 
Peter  Rosian,  district  manager,  and 
his  secretary,  Laura  Kovac. 

^Hot"  Big  in  London 

United  Artists'  "Some  Like  It  Hot" 
is  continuing  its  fast  pace  at  the  Lon- 
don Pavilion  Theatre  with  a  seventh 
week  gross  that  topped  receipts  for 
the  fifth  and  sixth  weeks,  it  was  an- 
nounced here  by  Arnold  M.  Picker, 
vice-president  in  charge  of  foreign 
distribution.  The  film  is  holding  for 
an  eighth  week.  Picker  said  it  is 
maintaining  its  record-setting  pattern 
at  the  boxoffice  breaking  all  existing 
house  figures  in  the  theatre's  30-year 
history. 

Two  for  Colorama 

Colorama  Features,  Inc.  has  ac- 
quired the  distribution  rights  to  "The 
Song  of  Sister  Maria"  starring  Domi- 
nique Blanchar,  and  "I  Was  a  Parish 
Priest"  starring  Claude  Laydu.  Both 
features  were  filmed  in  Spain,  with 
French  actors  in  the  leading  roles. 
Pictures  are  now  being  readied  for 
October  release. 


PEOPLE 


Alan  Koehler,  formerly  vice-pres- 
ident of  Bemice  Fitz-Gibbon,  Inc., 
and  assistant  to  Miss  Fitz-Gibbon  at 
Gimbels  for  the  five  preceding  years, 
has  joined  Norman,  Craig  &  Kum- 
mel.  Inc.,  as  vice-president  and 
senior  writer. 

□ 

Karl  FischI,  formerly  associated 
with  Transfilm,  Inc.,  and  Compton 
Advertising,  Inc.,  has  joined  Wilding, 
Inc.,  producers  of  commercials  and 
business  films,  as  director  of  market- 
ing for  the  Eastern  sales  division.  He 
will  headquarter  here. 

□ 

Frank  Barnes,  who  has  owned  and 
operated  the  Ehte  Theatre,  Craw- 
ford, Nebr.,  for  die  past  15  years, 
has  sold  out  to  James  Stockwell. 
Barnes  is  moving  to  the  State  of 
Washington. 

□ 

Jeb  Schary,  son  of  producer-writer 
Dore  Schary,  and  Tim  Ziiuiemann, 
son  of  director  Fred  Zinnemann,  are 
serving  this  season  on  the  apprentice 
staff  of  the  Westport  Country  Play- 
house, Westport,  Conn. 

□ 

Alvin    E.    Brizzard,    C.P.A.,  has 

joined  Security  First  National  Bank, 
Los  Angeles,  in  that  institution's  en- 
tertainment industry  loan  and  service 
division. 

□ 

Louise  Lansing  Mace,  for  the  past 
42  years  motion  picture  and  drama 
critic  of  the  Springfield  ( Mass. )  Union 
and  Sunday  Republican,  has  retired. 

□ 

Sam  Eckman,  Jr.,  formerly  MGM 
managing  director  in  London,  and 
more  recently  United  Kingdon  rep- 
resentative for  Magna  Theatre  Corp., 
has  joined  the  board  of  Stanley  Kram- 
er Productions. 

□ 

W.  W.  Lucas,  former  president  of 
Local  439,  lATSE,  New  London, 
Conn.,  and  currently  serving  as  re- 
lief stage  manager  of  the  Stanley 
Warner  Garde  Theatre  there,  is  cele- 
brating his  58th  year  in  show  busi- 
ness. 

□ 

Arthur  N.  Schuman,  nephew  of  A. 
M.  Schumann,  Hartford  film  industry 
pioneer,  has  been  elected  to  the 
board  of  directors  of  Park  St.  Invest- 
ment Co.,  owners  of  five  houses  cur- 
rently operated  by  Community  Thea- 
tres, Inc. 

□ 

Matthew  Rapf  has  been  signed  to 
a  long  term  contract  by  Screen  Gems, 
and  joins  the  company  this  week  as 
a  producer.  His  first  assigimaent  is 
the  new  series,  "Brothers  Januar)'," 
scheduled  to  go  into  production  later 
this  month. 


ACCEPTING  DATES 

NOW  FOR  AUG.  15 

AND  BEYOND 


ATTRACTION 
FOR  EATERY  KINT)  / 
OE  THEATRE 


SUPPORTED  BY 
VALUE-PACKED 
SHOWMANSHIP 


BIG  MUSIC 
PROMOTION 
ON  THE  BALLAD  OF 


mmm  tv  teailehs 


never  hotter 


WILLIAM  BIS 

PRODUCED  BY 

RICHARD  EINFEL 


Motion  Picture  Daily 


Tuesday,  July  14, 


Minimum  Wage 


{Continued  from  page  1) 
tee  action  next  week.  The  subcommit- 
tee approved  the  bill  Friday. 

The  bill  would  bring  larger  thea- 
tres and  theatre  circuits— those  gross- 
ing over  8750,000  a  year— gradually 
under  both  the  minimum  wage  and 
overtime  provisions.  The  smaller  thea- 
tres would  be  brought  under  the  mini- 
mum wage  part  only,  and  not  the 
overtime. 

Backers  of  the  bill  hope  for  Senate 
passage  this  year,  House  action  ne.\t 
year. 

Brylawski  Predicts  Opposition 

Meanwhile,  A.  Julian  Brylawski, 
legislative  chairman  of  the  Theatre 
Owners  of  America,  promised  that  ex- 
hibitors would  be  called  on  for  a 
mammoth  grass  -  roots  campaign 
against  the  change  "at  the  proper 
time."  Brylawski  said  he  felt  the  bill 
still  faced  a  "rocky  road,"  and  de- 
clared that  exhibitors  have  thus  far 
"lost  only  a  skirmish  and  not  the 
battle." 


REVIEW: 


Nat.  Theatr 


S.  C.  Exhibitors 

(Continued  from  page  1) 
"blue  law"  by  operating  on  Sunday, 
June  28.  Defense  counsel  J.  D.  Todd, 
Jr.,  argued:  "They  say  we  have  defied 
the  law.  We  say  they  have  misinter- 
preted the  law.  We  urge  the  jury  to 
hold  that  this  antiquated  law  has  no 
application." 

Magistrate  Aiken  instructed  the 
jurors  that  it  was  their  duty  to  deter- 
mine if  the  legislature  meant  to  in- 
clude movies  or  if  movies  were  fairly 
included  in  the  "blue  law."  "If  there 
is  any  doubt  that  movies  were  in- 
cluded in  the  statute,  the  jury's  duty 
would  be  to  acquit,"  he  asserted. 

It  was  brought  out  during  the  trial 
that  there  was  no  disorder  in  any  of 
the  si.x  theatres  and  that  the  sum- 
monses were  served  at  times  which 
were  not  church  hours. 

Other  charges  are  still  pending  re- 
lating to  both  June  28  and  July  5 
Sunday  operations  in  this  area. 

Sheriff  Martin  said  afterward  there 
would  be  no  arrests  of  area  theatre 
operators  when  they  open  their  houses 
and  drive-ins,  unless  someone  signs  a 
warrant  against  the  operation. 


Carthay  Circle  Reports 
Record  'Porgy'  Sale 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  13.  -  The 
greatest  advance  sale  in  the  history 
of  reserved-seat  film  attractions  in 
Southern  California  was  racked  up 
over  the  weekend  for  the  engage- 
ment of  Samuel  Goldwyn's  "Porgy 
and  Bess,"  premiering  Wednesday 
night  at  Carthay  Circle  Theatre,  the 
theatre  has  reported. 

At  box-office  closing  Saturday 
night,  an  unprecedented  total  of  $46,- 
671  in  advance  reservations  had  been 
set,  the  management  declared  almost 
three  times  the  total  of  "Around  the 
World  in  80  Days"  previous  record- 
holder  of  pre-opening  sale  for  a  hard- 
ticket  attraction. 


Return  of  the  Fly 

Associated  Producers — 20th-Fox — CinemoScope 


Hollywood,  July  13 

A  WORTHY  SUCCESSOR  to  "The  Fly,"  this  sequel  in  CinemaScope  looms 
likely  to  echo  the  former  box  office  success,  in  a  packaged  presentation 
with  another  API  production,  "The  Alligator  People."  Vincent  Price, 
who  starred  in  the  original  offering,  receives  similar  billing  for  his  con- 
tinued role,  as  the  brother  of  the  man  who  met  a  weird  death  after 
inventing  a  disintegrator-integrator  machine. 

Co-starring  with  Price  is  the  rising  )oung  actor  Brett  Halsey,  who 
portrays  the  son  of  the  inventor,  determined  to  carry  on  his  father's  work 
against  his  uncle's  wishes.  Edward  Bernds  conceived  an  absorbing 
screenplay  which  he  also  directed  for  producer  Bernard  Glasser,  up- 
holding the  impact  and  suspense  created  by  the  original  "Fly." 

In  this  one,  Halsey  displays  a  fearful  attitude  toward  flies  after  Price 
reveals  the  closely  guarded  secret  to  him  of  how  his  father  met  his 
death:  His  father,  subjecting  himself  to  an  experiment  with  his  invention 
was  unaware  that  a  fly  had  entered  the  disintegrating  chamber  with 
him.  Upon  re-integration,  a  gigantic  enlargement  of  the  head  and  arm 
of  the  fly  replaced  his  own. 

Halse\-,  unwittingly  engages  a  young  scientist  who  is  wanted  by  the 
British  police  for  murder  to  help  him.  The  aide,  David  Frankham,  plots 
to  steal  the  plans  for  the  secret  invention  and  sell  them  through  Dan 
Seymoin,  an  underworld  fixer  who  uses  a  funeral  parlor  as  a  front. 

Frankham  escapes  arrest  by  using  the  machine  on  a  British  poUceman 
while  attempting  to  steal  the  plans.  The  pohceman's  hands  and  feet  are 
replaced  by  those  of  a  guinea  pig  which  was  going  through  the  process 
of  a  delayed  integration.  Frankham  has  Seymour  help  him  dispose  of 
the  body.  Frankham,  confronted  by  Halsey  on  his  return  to  the  lab  for 
the  plans,  is  forced  to  use  the  machine  on  him  as  well.  This  time  he 
causes  Halsey  to  experience  the  same  fate  as  his  father  by  placing  a 
ly  in  the  disintegrating  chamber  with  him. 

Halse)',  in  the  guise  of  The  Fly,  finds  revenge  by  disposing  of  Sey- 
mour and  then  Frankham  in  the  funeral  parlor.  He  returns  to  his  normal 
-hape  when  Price,  who  had  been  shot  by  Frankham  in  an  attempt  to 
Lop  his  escape,  with  the  aid  of  police  inspector  John  Sutton,  uses  the 
machine  to  re-integrate  him. 

.  .unning  time,  79  minutes.  General  Classification.  Release,  in  July. 

Samuel  D.  Berxs 


UA  Files  Suit  in  Ban 
On  'Maja'  Postcards 

From  THE  DAILY  Bureau 

WASHINGTON,  July  13.-United 
Artists  filed  suit  in  Federal  Court  here 
today  to  upset  a  Post  Office  Depart- 
ment ban  on  postcards  advertising 
"The  Naked  Maja." 

The  Department  said  the  postcards 
were  obscene  and  non-mailable.  U.A. 
said  the  cards  showed  an  accurate 
reproduction  of  the  Goya  painting, 
and  the  Department's  action  violated 
the  First  Amendment. 


Warn  Connecticut 

( Continued  from  page  1 ) 
law,  which  bans  screening  of  motion 
pictures    between    midnight    and  2 
P.M. 

The  trend  of  "bonus"  shows  devel- 
oped in  the  last  year,  becoming  a  reg- 
ular Saturday  feature  in  at  least  five 
of  Connecticut's  38  drive-ins,  accord- 
ing to  Shaw. 

Theatre  owners  have  received  warn- 
ing letters,  which  include  a  copy  of 
the  apphcable  law.  The  1959  state 
legislature,  recently  concluded,  passed 
a  law  pennitting  screening  of  mid- 
night shows  on  Saturdays  which  fall 
on  New  Year's  Eve. 


'Head'  N.Y.  Opening 
Caps  6-Week  Promotion 

The  New  York  premiere  of  "A  Hole 
in  the  Head"  at  Loew's  State  Theatre 
tomorrow  will  climax  an  intensive  six- 
week  local  level  campaign,  one  of  the 
biggest  in  the  history  of  United 
Artists. 

Major  elements  of  the  aU-media 
promotion  include  saturation  penetra- 
tion of  singing  commercials  by  Frank 
Sinatra  and  Eddie  Hodges  on  12  radio 
stations  in  the  New  York-New  Jersey- 
Connecticut  area;  off-the-amusement 
page  advertising  in  seven  metropoli- 
tan dealies;  and  a  disc  jockey  promo- 
tion featuring  two  songs  from  the  UA 
release,  "All  My  Tomorrows"  and 
"High  Hopes." 

'Night'  Grosses  Big 

Columbia's  "Middle  of  the  Night" 
grossed  $10,000  in  the  first  four  days 
at  the  Trans-Lux  Theatre  in  Phila- 
delphia, the  highest  gross  there  in 
more  than  a  year,  the  company  said 
yesterday.  At  the  Playhouse  Theatre 
in  Washington,  D.C.,  "Middle  of  the 
Night"  continued  to  record  the  big- 
gest grosses  in  three  years,  with  the 
first  four  days  of  the  second  week 
totalHng  $7,150. 


( Continued  from  page  1 
and  are  now  operating  WDAI 
and  AM,  in  Kansas  City.  More  re^ 
ly  the  company  acquired  Nat 
Telefilm  Associates,  Inc.  (NTA), 
of  the  industry's  most  active  pre 
distribution  organizations.  Thr 
NTA  we  are  also  operating  W> 
TV,  WNTA-AM  and  FM,  in  the 
York  City  Metropolitan  Area, 
KMSP-TV  in  Minneapohs-St.  ] 
Just  a  few  weeks  ago,  we  also 
quired  a  community  antenna  te 
sion  system  in  Williamsport,  Pa. 

"In  the  future,  we  plan  to  ex] 
our  television  and  radio  holdins 
the  limits  permitted  by  the  Fe 
Communications  Commission, 
we  also  anticipate  increased  ai 
ties  in  film  and  tape  programr 
distribution  through  NTA." 

New  Title  Voted  July  10 

The  new  corporate  title  was 
by  the  board  of  directors  at  a  sp^ 
meeting  in  Los  Angeles  July  10. 

The  special  stockholders'  met 
to    act    upon    the    proposed  ii 
change  has   been  set  for  Aus, 
\\'hen   stockholder   approval  is 
obtained,  the  company  will  be 
position  to  adopt  its  new  identitii: 
full  on  Oct.  1,  1959,  when  N'lll 
and  NTA  will  consoHdate  their '  if 
fices  in  new  headquarters  in  Be\  h 
Hills. 

In  addition  to  its  television  ai  v 
ities  National  Theatres  and  its  b 
sidiary  companies  operate  appi  d 
mately  265  theatres  in  19  states. 

Film,  Equipment 

(Continued  from  page  1) 
level  and  almost  a  100  per  cent 
crease  during  the  1949-58  decade 

The  report  came  from  film  c 
Nathan  D.  Golden.  Shipm 
amounted  to  $16,295,487  in  II 
They  fluctuated  narrowly  up 
down  for  five  years,  and  then  in  1 
spurted  to  $26,637,353.  For  the 
three  years  they'\^e  been  just  ( 
the  $31,000,000  mark-$31,644 
in  1956,  down  shghtly  to  $31,473 
in  1957,  and  up  to  the  record  S 
818,109  last  year. 

Golden  said  Canada  was 
principal  market  for  film  and  eq 
ment,  accounting  for  $6,802,601 
21.4  per  cent  of  total  1958  exp 
Mexico,  Japan  and  West  Germ 
followed,  each  with  imports  of 
$2,000,000.  The  Union  of  Sc, 
Africa,  United  Kingdom  and  Swit 
land  each  took  U.S.  products  wi 
more  than  $1,000,000  last  year. 

Equipment  exports  stayed  at  a  ] 
level  for  the  past  three  years,  \ 
1957  the  peak  year.  Golden  sail 

15  Hot'  Weeks  at  Sti 

United  Artists'  "Some  Like  It  li 
registered  a   $679,485  gross  for 
weeks  at  Loew's  State  Theatre  1 
it  was  announced  yesterday  b)- 
ham  J.  Heineman,  UA  vice-presi( 
in  charge  of  distribution.  The  Mil 
Company    presentation  finished 
15th  week  with  a  gross  of  $25, 
"A    Hole    in    the    Head"  repl; 
tomorrow. 


lesday,  July  14,  1959 


Motion  Picture  Daily 


7 


REVIEWS  TclgP'S'on  Jqdaif 


leatre  Manager  Sells 
Ims  on  Own  TV  Show 

Special  to  THE  DAILY 
f  LEXINGTON,  Ky.,  July  13.  - 
'"';orge  W.  Pugh,  manager  of  Schine's 
) '  and  Theatre  here,  is  conducting  a 
""w  television  show  called  "Let's 
"«lk  About  the  Movies."  It  is  seen 

sr    Channel    27    each  Monday 
=  ough  Friday,  4:00  to  4:15  P.M. 
I  The  show  consists   of  interesting 

ormation  about  the  movies  and  the 
*'9ple  who  star  in  and  make  them, 
'"i  whenever  possible  film  clips  of 
^ ''I'ent  and  coming  attractions. 
■V 

leneau  Heads 

aot 

(Continued  from  page  1 ) 
Sidney  G.  Deneau,  vice-president 
Paramount  Film  Distributing.  Gor- 
v/n  Lightstone  will  continue  to  func- 
ptjn  in  his  capacity  as  general  man- 
5,  pr  of  Paramount  Film  Service  Ltd. 
ft  I.Canada. 

rnVVeltner  stated  that  the  closer  co- 
t,  lination  of  the  Canadian  and  do- 
s  ,stic  organizations  is  "being  effect- 
to  enable  the  Paramount  Film 
illfvice  Ltd.  of  Canada,  comprised 
j';six  Canadian  branches,  to  be  of 
iij'ater  service  to  Canadian  exhibitors, 
;,,,-ticularly  in  the  area  of  sales  plan- 

!g,  advertising  and  exploitation  of 
jij'amount  pictures." 

\  meeting  of  the  executives  of  the 
p^adian  distributing  company  will 
5  .  held  here  Thursday  and  Friday. 

oast  Studios  Active, 
1th  25  in  Production 

ntli       From  THE  DAILY  Bureau 

lestoLLYWOOD,  July  13.  -  Colum- 
"  Pictures'  activity  swings  into  high 
»"ir  with  eight  pictures  in  produc- 
I'l,  followed  by  20th  Century-Fox 
h  six;  Metro-Goldwyn-Mayer,  two; 
1  'amount  three;  Universal-Interna- 
'  lal  two;  three  for  United  Artists 
'  ;ase;  and  a  Kana  production, 
^l;nging  the  total  of  25  pictures  in 
3'duction  this  week.  Four  were 
^'npleted. 

tarted  were:  "Who  Was  That 
ly?"  (Ansark-George  Sidney  Pro- 
qpJtion);  "The  Gene  Krupa  Story" 
'll'ilip  A.  Waxman  Pictures),  and 
plilliver's  Travels"  (a  co-production 
Universal  -  International  and 
i  rningside  World-Wide,  S.A.)  for 
Si'umbia  release;  "Beloved  Infidel" 
*"mpany  of  Artists  Productions— 
»''ry  Wald),  and  "The  Voice"  (a 
■  bert  Cornfield  Production)  for  20th 
il'atury-Fox;  "Oklahoma  Territory" 
y  ;mium  Pictures)  and  "A  Terrible 
aii"iuty"  (Cineman  Production)  for 
,  ited  Artists  release;  "Private 
'((iperty"  (Kana  Production,  no  re- 
fi'e  as  yet). 

„, Completed  were:  "Atomic  Sub- 
(il'ine  (Gorham  Production  for  Al- 
\  Artists  release);  "Silver  Skates" 
jji  "Kidnapped"  (Walt  Disney- 
[jj-iina  Vista);  "Home  From  the  Hill" 
d'l-'  C.  Siegel  Production-MGM); 
5  /e  Gates  to  Hell"  (James  Clavell 
J|(duction  for  20th  Century-Fox  re- 
e). 


The  Rebel  Set 

Allied  Artists 

Hollywood,  July  13 

Good  action,  suspense  and  surprise 
developments  make  this  worthy  of 
better-than-average  program  picture 
attention.  Gene  Fowler,  Jr.'s  direction 
builds  intrigue  and  keeps  the  film  hot 
with  interest  in  the  characters  and  sit- 
uations drawn  from  the  screenplay 
by  Lou  Vittes  and  Bernard  Girard. 
Paul  Dunlap's  music,  tailored  to  the 
characters  and  action,  is  another  plus 
factor  in  achieving  the  suspenseful 
impact  of  the  film. 

Gregg  Palmer,  Kathleen  Crowley, 
Edward  Piatt  and  John  Lupton  share 
their  positions  in  the  lead  roles  with 
equal  importance  and  competence, 
joined  with  capable  assistance  from 
Ned  Glass  and  Don  Sullivan.  After 
an  amusing  introduction  to  a  group 
of  beatnik  characters  in  their  hang- 
outs, the  story  gains  momentum  as 
Piatt,  using  his  coffee  house  as  a  front 
for  petty  rackets,  puts  his  plan  for  a 
million  dollar  caper  into  motion. 

His  aide,  Ned  Glass,  rounds  up 
three  ambitious  beatniks.  Palmer, 
Lupton  and  Sullivan,  all  with  personal 
problems,  to  carry  out  Patt's  plan  to 
rob  an  armored  truck  carrying  a  load 
of  race  track  money.  Palmer's  wife. 
Miss  Crowley,  insists  in  taking  the 
train  trip  (part  of  the  plan)  with  him, 
believing  that  her  husband  was  travel- 
ing cross-country  to  sign  for  an  impor- 
tant part  in  a  play. 

The  caper  is  pulled  during  a  stop- 
over in  Chicago;  but  Palmer  confesses 
to  his  wife  and  the  police  his  part  in 
the  robbery  after  he  discovers  that 
Piatt  has  killed  Lupton  and  Sullivan 
later  on  the  train  in  an  attempt  to 
keep  all  the  loot  for  himself. 

Piatt,  dressed  as  a  minister,  eludes 
the  police  when  the  train  stops  for 
their  investigation;  but  Palmer  cap- 
tures him  in  a  mad  chase  and  fighting 
finish,  effecting  better  consideration 
from  the  law  for  himself. 
Running  time,  72  minutes.  General 
classification.  Release,  in  August. 

S.D.B. 


Face  of  Fire 

Allied  Artists 

Hollywood,  July  13 
Produced  in  Sweden  by  Albert 
Band  and  Louis  Garfinkle  with  an 
American  cast  and  Swedish  techni- 
cians, this  Albert  Band  Production, 
which  he  also  directed,  will  find  its 
best  reception  in  houses  specializing 
in  horror  films.  Cameron  Mitchell  and 
James  Whitmore,  two  seasoned  per- 
formers, ply  their  way  through  Louis 
Garfinkle's  screenplay,  which  is  based 
on  Stephen  Crane's  story,  "The  Mon- 
ster," with  enough  sincerity  to  satisfy 
the  non-discriminating. 

Royal  Dano,  Richard  Erdman  and 
Howard  Smith  are  some  of  the  more 
familiar  faces  who  made  the  trip  to 
Sweden  to  make  a  film  about  a  small 


New  Adventure  Series 
To  Star  Mike  Connors 

"Tightrope!,"  a  new  filmed  adven- 
ture series  revolving  around  an  inves- 
tigator's fight  against  the  underworld, 
which  was  originally  announced  un- 
der the  title  of  "Undercover  Man," 
will  make  its  debut  on  the  CBS  Tele- 
vision Network  Tuesday,  Sept.  1 
(9:00-9:30  P.M.,  EDT),  under  the 
sponsorship  of  Pharmaceuticals,  Inc. 

Has  Been  in  Many  Films 

Mike  Connors  stars  as  the  investi- 
gator—a nameless  police  officer  in  the 
weekly  adventures— who  becomes  an 
active  gangland  associate  in  an  at- 
tempt to  ferret  out  mobsters  and 
stamp  out  crime.  The  star,  a  veteran 
of  a  score  of  television  productions, 
has  also  appeared  in  a  number  of  mo- 
tion pictures,  including  "Sudden 
Fear"  and  "Day  of  Triumph." 

'Hiroshima'  July  19  on 
'The  Twentieth  Century' 

"Hiroshima,"  the  story  of  the  secret 
training  and  flight  of  the  Air  Force 
B-29  crew  that  dropped  the  first  nu- 
clear bomb  in  history,  will  be  rebroad- 
cast  on  "The  Twentieth  Century" 
Sunday,  July  19  (6:30-7:00  P.M., 
EDT)  on  the  CBS  Television  Net- 
work. 

Narrated  by  CBS  News  Corre- 
spondent Walter  Cronkite,  the  pro- 
gram features  specially  declassified 
Air  Force  film  showing  the  actual 
loading  the  atom  bomb  on  the 
B-29,  and  the  grueling  preparation  of 
the  crew,  led  by  Colonel  Paul  Tib- 
betts,  Jr.,  for  their  secret  and  his- 
toric mission. 


American  town  at  the  turn  of  the  cen- 
tury. Jill  Donohue  is  a  standout  "new 
face,"  as  the  girl  who  was  ready  to 
marry  M'hitmore. 

Whitmore,  a  "dandy"  handyman  for 
Mitchell,  the  town's  doctor,  suffers 
facial  acid  burns  when  he  rescues 
Mitchell's  son  from  a  fire  that  demol- 
ishes his  house.  His  face  is  disfigured 
to  the  point  of  frightening  the  chil- 
dren and  the  townsfolk.  Mitchell  dis- 
plays his  loyalty  and  gratitude  for  sav- 
ing his  son's  life,  but  the  townspeople 
want  to  get  rid  of  Whitmore,  who 
escapes  on  a  freight  train  during  a 
chase  in  which  he  frightens  some 
children  at  a  birthday  party. 

The  people  are  temporarily  relieved 
when  they  get  an  erroneous  report 
that  Whitmore  has  been  killed  in  a 
train  accident.  Whitmore  shows  up 
again.  The  townspeople  call  on  Mit- 
chell to  have  Whitmore  committed 
to  a  home  through  funds  they  offer 
to  mise,  but  >'Iitchell  refuses  when  he 
sees  his  son,  Miko  Oscard,  accept 
Whitmore's  hand  of  friendship  in 
front  of  his  frightened  friends. 
Running  time,  83  minutes.  General 
classification.  Release,  in  July. 

S.D.B. 


NBCs  Daytime  Business 
Hits  $23,500,000 

New  and  renewal  daytime  business 
totaling  $23,500,000  in  gross  revenue 
has  been  placed  with  the  NBC  Tele- 
vision Network  by  seven  advertisers, 
it  was  announced  by  Don  Durgin, 
vice-president,  NBC  Television  Net- 
work Sales. 

Highlighting  the  new  orders  were 
purchases  by  the  Borden  Company 
for  an  additional  quarter-hour  of 
"The  Ruff  and  Reddy  Show"  on  al- 
ternate Saturdays,  and  by  the  Gold 
Seal  Company  for  segments  of 
"Queen  for  a  Day,"  "Tic  Tac  Dough," 
"Treasure  Hunt"  and  "County  Fair." 
The  Kayser-Roth  Hosiery  Corp.,  for 
its  product,  Supp-Hose,  ordered  pur- 
chases on  "Treasure  Hunt"  and 
"Young  Dr.  Malone." 

Five  Have  Renewed 

Renewal  orders  were  placed  by  the 
Brillo  Manufacturing  Co.;  Standard 
Brands;  Procter  &  Gamble;  the  Bor- 
den Co.  and  General  Foods  Corp. 

Terrytoons  Income  Up 
10%  Over  Last  Year's 

The  theatrical  income  of  Terry- 
toons,  subsidiary  of  CBS  Films,  Inc., 
was  10  per  cent  greater  during  the 
second  quarter  of  this  year  than  it  was 
in  1958,  it  was  announced  yesterday 
by  William  M.  Weiss,  vice-president 
and  general  manager  of  Terrytoons. 

Terrytoons  has  already  delivered  16 
releases  this  year  for  theatrical  dis- 
tribution. In  addition,  the  Terrytoon 
series,  "Deputy  Dawg,"  is  now  in 
production  as  a  new  cartoon  haff- 
hour  television  program. 

Terrytoons  Names  Craig 
Director  of  Commercials 

Anderson  Craig  has  been  named  to 
the  newly-created  post  of  director  of 
commercials  for  Terrytoons,  it  was 
announced  by  William  M.  Weiss,  vice- 
president  and  general  manager  of  the 
CBS  Films,  Inc.,  subsidiary. 

Will  Act  as  Coordinator 

In  his  new  capacity,  Craig,  who  was 
formerly  the  head  of  Anderson  Craig 
Studios,  will  coordinate  the  work  of 
the  Terrytooons  studios  and  advertis- 
ing agencies  in  all  pre-production  and 
production  of  commercials.  He  will 
also  hire  creative  free-lance  talent  for 
styling,  animation  and  storyboarding. 


U.S.  Steel  Show  Set 

A  television  salute  to  America's  au- 
tomobile industry  will  be  offered  by 
United  States  Steel  on  Wednesday 
evening,  Oct.  21.  Sid  Caesar  will  head 
up  the  array  of  big-name  talent  to  be 
seen  via  CBS  channels. 


How  much 
did  it  cost? 


How  was 
tlie  food? 


fast 

you  go? 


DOGS 
ALLOWED? 


• 

It  seems  like  everybody  is  interested  in  the  jets  and  wants  to  fly  on  them. 
If  you  have  had  trouble  getting  a  reservation  on  an  American  Airlines 
Jet  Flagship,  that's  the  reason.  Please  be  patient,  though.  We're  putting 
more  jet  flights  at  your  disposal  all  the  time.  AMERICAN^IRLINES 


The  Jet  Airline 


MOTION  PICTURE 

DAILY 


VOL.  86,  NO.  10 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JULY  15,  1959 


TEN  CENTS 


For  First  Six  Months       PreSS  Fight  OH  Po.  Sundo/  Bill; 


Film  Rentals  Company  Heads  Contact  Senators 

Of  UA  Increase 
20%  Over  1958 


Highest  for  Any  Similar 
Period,  Benjamin  Reports 


United  Artists  worldwide  theatrical 
Sim  rentals  for  the  first  six  months  of 
1959  totalled  $40,055,000,  it  was  an- 
nounced yesterday  by  Robert  S.  Ben- 
iamin,  chairman  of  the  board,  who 
said  that  the  total  represents  a  20 
per  cent  increase  over  theatrical 
rentals  for  the  first  six  months  of 
1958,  which  were  $33,501,000,  he 
pointed  out. 
il  The  rentals  for  the  first  six  months 
□f  the  current  year  are  the  highest 
registered  by  the  company  for  any 
similar  period,  Benjamin  said. 

UA's  consolidated  gross  for  1958 
established  an  all-time  company  high 
of  $84,072,000.  Net  earnings  for  the 
period  were  a  record  $3,702,000. 

The  UA  board  chairman  declared 
that  the  six-month  theatrical  rentals 
for  1959  reflected  the  enormous  gross- 
ing potential  of  current  releases  in 
iplaydates  throughout  the  world. 

Moover  Buys  Williams 
florida-Georgia  Circuit 

Special  to  THE  DAILY 

MIAMI,  July  14.-The  Nat  Wil- 
liams Circuit,  comprising  11  theatres 
,in  North  Florida  and  South  Georgia, 
has  been  purchased  by  George  Hopv- 
er  of  Miami.  Three  theatres  are  locat- 
;ed  in  Quincy,  Fla.;  three  in  Thomas- 
ville,  Ga.;  one  in  Meighs,  Ga.;  two 
{Continued  on  page  4) 


Special  to  THE  DAILY 

HARRISBURG,  Pa.,  July  14.— Their  campaign  for  passage  of  State  Senate 
Bill  921  to  ease  "blue  law"  motion  picture  theatre  operating  restrictions  was 
carried  directly  to  Pennsylvania  legislators  today  by  members  of  the  Penn- 
sylvania Motion  Picture  Association. 

Following  a  strategy  meeting  at  the 
Penn-Harris  Hotel  here,  theatremen 
spent  the  day  visiting  state  senators 
and  assemblymen,  seeking  their 
pledges  of  support  for  Senate  Bill 
921,  which  is  now  in  the  Senate  Law 
and  Order  Committee.  The  bill  would 
permit  Sunday  movies  in  any  commu- 
nity where  20  per  cent  of  the  reg- 
{Continued  on  page  3) 


New  MPA-ACE 
Meeting  'Soon' 

A  second  meeting  between  the  ex- 
ecutive committee  of  the  American 
Congress  of  Exhibitors  and  the  ex- 
hibitor relations  committee  of  the 
Motion  Picture  Association  will  be 
held  shortly,  it  was  reported  here 
yesterday  following  a  conference  of 
the  ACE  committee.  The  meeting 
will  take  place  either  the  last  week 
of  July  or  the  first  or  second  week 
of  August,  depending  upon  when  the 
various  participants  will  be  available 
( Continued  on  page  3 ) 

Naiional  Theatres  Will 
Reopen  Exchange  Offer 

From  THE  DAILY  Bureau 

LOS  ANGELES,  July  14.-National 
Theatres  announced  today  that  it 
planned  to  reopen  an  exchange  olfer 
to  shareholders  and  warrant  holders 
of  National  Telefilm  Associates,  Inc., 
under  which  NTA  had  become  a  sub- 
sidiary of  National  Theatres.  An- 
nouncement of  the  plan  was  made  by 
B.  Gerald  Cantor  and  John  B.  Bertero, 
{Continued  on  page  2) 


Funeral  Services  Today 
For  Wm.  F.  Broidy,  44 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  14.-Funeral 
services  for  William  F.  Broidy,  presi- 
dent of  Broidy  Pictures  Corp.  and 
brother  of  Steve  Broidy,  president  of 
Allied  Artists  Pictures  Corp.,  will  be 
held  tomorrow  at  1:00  P.M.  at  Hill- 
{ Continued  on  page  5) 


Medford,  Mass.  Drive-In 
Files  Anti-Trust  Suit 

Special  to  THE  DAILY 

BOSTON,  July  14.-The  Meadow 
Glen  Company,  operators  of  the 
Meadow  Glen  Drive-In,  Medford, 
Mass.,  has  filed  an  anti-trust  suit  in 
U.S.  District  Court  here  against  the 
{Continued  on  page  5) 


(AIP,  NTA  Far  East 
Post  Goes  to  Oasto 

J.  Remi  Crasto,  prominent  in  the 
Far  and  Near  East  motion  picture  field 
for  many  years,  has  been  named  to 
represent  both  NTA  International,  Inc. 
and  American  International  Pictures, 
in  those  areas,  it  was  announced  yes- 
{Continued  on  page  4) 


\TELEVISION  TODAY-page  6 


Canadian  Theatre  Gross  in  '58 
Is  Estimated  at  $75,584,425 

Special  to  THE  DAILY 

TORONTO,  July  14.— Preliminary  figures  from  the  Dominion  Bureau  of 
Statistics  indicate  that  the  gross  for  Canadian  theatres  in  1958  was  $75,584,425, 
a  decline  of  1.2  per  cent  from  1957.  Admissions  at  137,326,088,  were  down 
9,429,740  or  6.4  per  cent  from  1957. 


The  Dominion  Bureau  of  Statistics 
warns:  "Although  it  is  not  expected 
that  these  figures  will  be  much  dif- 
ferent in  the  full  coverage  report  to 
be  submitted  at  a  later  date,  they 
should  serve  only  as  indicators  and 
not  as  an  account  of  theatre  opera- 
tions in  1958." 

With  the  decline  in  theatre  gross, 
amusement  taxes  took  a  nosedive, 
dropping  by  10.3  per  cent  to  $7,- 
014,410.  The  average  admission  price 
however  was  up  from  52  cents  to  55 


cents.  This  helped  to  protect  the 
exhibitors. 

The  effects  of  economy  and  the 
closing  of  theatres  are  indicated  by 
a  696  drop  in  the  persons  employed 
(11,948)  and  a  $407,779  decline  in 
earnings  ($17,219,718).  The  estimated 
statistics  of  the  DBS  apply  to  roughly 
1,568  standard  theatres,  96  fewer 
than  in  the  previous  year.  At  present 
there  are  1,536  standard  theatres  in 
operation,  32  having  ceased  opera- 
tions since  the  year's  start. 


Censorship  Trend 

New  Regulation 
Of  Theatres 
Looms:  Myers 

Sees  States,  Cities  Shifting 
Censor  Chore  to  Exhibitor 


From  THE  DAILY  Bureau 

WASHINGTON,  July  14-Exhibit- 
ors  face  the  "dangerous  probability" 
that  states  and  cities  will  turn  from 
the  censoring  of  films  to  regulating 
theatres  as  a  result  of  recent  censor- 
ship developments,  Abram  Myers, 
board  chairman  and  general  counsel 
of  Allied  States  Assn.,  states  in  a 
bulletin  issued  here  today. 

The  remarks  are  made  in  connec- 
tion with  the  decision  of  the  Supreme 
Court  in  the  "Lady  Chatterley's  Lover" 
case.  Myers  notes  that  in  striking  down 
the  New  York  State  ban  on  that  film 
the  justices  filed  five  separate  con- 
curring opinions  in  addition  to  that  of 
Justice  Stewart  which  stands  as  the 
opinion  of  the  court.  The  decisions 
{Continued  on  page  4) 


Fitzpatrick  'Confident 
Of  Film  Control 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  July  14.-James  A. 
Fitzpatrick,  counsel  to  the  Joint  Legis- 
lative Committee  on  Offensive  and 
Obscene  Material,  said  he  found  the 
recent  U.S.  Supreme  Court  decision 
on  New  York's  banning  of  "Lady 
{Continued  on  page  2) 


'Lady  Chatterley'  Is 
Condemned  by  Legion 

The  French  film,  "Lady  Chatterley's 
Lover,"  has  been  condemned  by  the 
National  Legion  of  Decency.  The 
Legion  said:  "This  film,  both  in  its 
development  and  solution  of  the  plot, 
condones  adultery.  As  such  it  con- 
stitutes an  unconscionable  attack  up- 
on a  fundamental  tenet  of  Judeo- 
Christian  morality.  This  is  all  the 
more  reprehensive  when  such  an  at- 
tack comes  through  a  mass  medium 
of  entertainment  which  in  our  Amer- 
ican society  is  devoid  of  reasonable 
safeguards  for  the  young  and  the 
impressionable." 


Motion  Picture  Daily 


Wednesday,  July  15,  1 19 


PERSDMl 
MEITIDI 


"D  ICHARD  EINFELD,  producer  of 
"The  Oregon  Trail,"  will  arrive 
in  New  York  from  Hollywood  tomor- 
row for  distribution  conferences  with 
officials  of  20th  Century-Fox. 

• 

Myron  Karlin,  manager  for  Unit- 
ed Artists  in  Italy,  will  return  to 
Rome  from  New  York  today  via 
B.O.A.C. 

• 

Vincent  Trotta,  film  industry  art 
director,  will  leave  here  today  for 
Long  Beach,  Cal.,  where  once  again 
he  will  preside  over  the  judging  at 
the  annual  selections  of  "Miss  United 
States"  and  "Miss  Universe." 
• 

Leon  Leonidoff,  senior  producer 
of  the  Radio  City  Music  Hall  here, 
will  leave  New  York  today  for  Israel 
to  seek  talent  for  an  all-Israel  stage 
spectacle  which  the  Music  Hall  is 
planning  for  the  fall. 

• 

Richard  Burton  and  Mrs.  Bur- 
ton will  leave  New  York  today  aboard 
the  "Queen  Mary"  for  Europe. 
• 

Edmund  C.  DeBerry,  assistant  to 
Paramount  distribution  vice-president 
Hugh  Owen,  left  New  York  yesterday 
for  Atlanta. 

Ben  Gazzara  arrived  here  yester- 
day from  London  via  B.O.A.C. 
• 

Jefferson  Livingston,  eastern  ad- 
vertising director  for  Universal,  left 
here  yesterday  for  Chicago  and  the 
coast  on  a  business  and  vacation  trip. 

Alperson  to  Majorca 

HOLLYWOOD,  July  14.-Producer 
Edward  L.  Alperson  left  yesterday  for 
Palma,  Majorca,  to  take  over  the  reins 
on  pro-production  of  "The  Girl  in  the 
Red  Bikini."  Director  Byron  Haskins 
and  stars  Mark  Stevens  and  Joanna 
Dru  will  join  him  there  on  July  31. 


lUnnTED-nEUICUSTOniERS! 


Maryland  Group  Is 
New  AfFiliate  of  TOA 

Establishment  of  the  Maryland 
Theatre  Owners  Association  as  the 
newest  state  affiliate  of  the  Theatre 
Owners  of  America  was  announced 
here  yesterday  by  George  G.  Kera- 
sotes,  TOA  president.  He  said  the 
new  unit  was  organized,  and  voted 
immediate  affiliation  with  TOA,  at  a 
meeting  held  Monday  at  the  May- 
flower Hotel  in  Washington,  D.  C., 
which  he  and  George  Roscoe,  TOA  di- 
rector of  exhibitor  relations,  attended. 
John  Broumas  President 
John  G.  Broumas,  president  of 
Transamerica  Theatres  of  Takoma 
Park,  Md.,  was  elected  first  president. 
Other  officers  are  George  A.  Brehm, 
vice-president;  T.  T.  Vogel,  secretary, 
and  Douglas  Connellee,  treasurer.  Di- 
rectors are  Sam  Mellits,  Jack  Frucht- 
man  and  William  Fisher.  Broumas 
said  55  theatres  have  been  enrolled. 

"The  Maryland  unit  now  gives  us 
exceptionally  strong  representation  for 
TOA  along  the  Atlantic  seaboard," 
Kerasotes  said,  "and  gives  us  members 
in  every  seaboard  state  from  Maine 
to  Florida."  Broumas'  unit  will  receive 
strong  support  from  neighboring  TOA 
regional  organizations,  including  the 
Motion  Picture  Theatre  Owners  of 
Metropolitan,  D.  C,  in  Washington, 
D.  C,  and  the  Theatre  Owners  of 
North  and  South  Carolina  to  the 
south. 

TOA  Coverage  Now  Complete 

Maryland  TOA  now  gives  national 
TOA  complete  coastline  coverage, 
Kerasotes  declared.  He  named  the 
other  units  as  the  AHied  Theatres  of 
New  England  covering  Maine,  New 
Hampshire,  Vermont  and  Massachu- 
setts; the  Motion  Picture  Theatre 
Owners  of  Connecticut,  the  Theatre 
Owners  of  Rhode  Island,  the  New  Jer- 
sey Chapter  of  TOA,  the  Motion  Pic- 
ture Theatre  Owners  of  Metropolitan 
D.  C,  the  Theatre  Owners  of  North 
and  South  CaroHna,  the  Motion  Pic- 
ture Theatre  Owners  and  Operators 
of  Georgia,  and  the  Motion  Picture 
Exhibitors  of  Florida. 


Johnston  Gives  Report 
On  French  Film  Deal 

Eric  Johnston,  president  of  the  Mo- 
tion Picture  Export  Assn.,  yesterday 
gave  the  board  a  confidential  report 
on  conferences  he  held  in  Paris  on  a 
new  French  film  agreement.  The  talks 
were  the  first  preliminary  negotiations 
looking  toward  a  new  contract  with 
that  government. 

Johnston  also  told  the  board  about 
his  attendance  at  the  Berlin  Film 
Festival,  which  he  said  "went  over 
well." 

In  other  action  yesterday  the  board 
elected  Ned  Clarke  and  Joseph  Laub 
of  Walt  Disney  Productions  as  direc- 
tors. Disney  recently  joined  MPEA. 


Launch  'Solomon' 
Drive  in  West 


The  first  major  promotion  swing  of 
United  Artists'  campaign  for  "Solo- 
mon and  Sheba"  will  blanket  key 
Western  cities  over  the  next  four 
weeks,  it  was  announced  yesterday  by 
Roger  H.  Lewis,  national  director  of 
advertising,  pubHcity  and  exploitation. 

He  said  that  Teet  Carle,  Western 
coordinator  of  the  special  "Solomon 
and  Sheba"  unit,  will  participate  in  an 
intensive,  schedule  of  local  level  pro- 
motional activities  beginning  next 
Monday. 

Nine  Cities  Scheduled 

Initial  cities  where  Carle  will  de- 
velop media  campaigns  for  the  Ed- 
ward Small  production  are  Dallas, 
Fort  Wftrth,  Kansas  City,  Omaha, 
Denver,  Salt  Lake  City,  Seattle,  Port- 
land and  San  Francisco.  He  will  meet 
with  newspaper,  magazine,  radio  and 
television  editors  and  representatives 
as  part  of  the  all-out  promotional  ef- 
fort to  arouse  advance  interest  in  the 
UA  release. 


Fitzpatrick  Confident 

(Continued  from  page  1) 
Chatterley's  Lover"  "hard  to  believe 
or  understand."  He  felt  confident, 
however,  that  "efforts  will  be  made  to 
strengthen  the  hand  of  the  Motion 
Picture '  Division  of  the  State  Educa- 
tion Department." 

"An  assumption  of  responsibility  by 
the  industry  would  make  further  ac- 
tion and  agitation  unnecessary,"  said 
Fitzpatrick,  who  conducted  public 
hearings  on  the  advisability  of  a  state 
classification  of  motion  pictures  earlier 
this  year.- 

Points  to  Eastman  Move 

The  former  state  assemblyman  not- 
ed "with  great  interest,"  U.S.  Senator 
James  O.  Eastland's  proposal  for  an 
amendment  to  the  Constitution,  de- 
claring that  this  would  "set  forth  the 
right  of  each  state  to  decide  on  the 
basis  of  its  own  public  policies  the 
question  of  decency,  and  to  enact  leg- 
islation with  respect  thereto."  Ap- 
plauding '  Senator  Eastland's  move, 
Fitzptarick  said  "I  feel  that  the  Ameri- 
ican  public  will  always  find  ways  and 
means  of  acting  to  suppress  immoral- 
ity." 

Commenting  on  the  Supreme  Court 
decision,  Fitzpatrick  asserted,  "Cer- 
tainly, if  one  is  free  to  advocate  adul- 
tery, the  question  arises  as  to  where 
the  line  will  be  drawn.  Are  we  free  to 
advocate  murder  or  arson?  Adultery, 
hke  the  latter,  is  a  crime." 

Will  Confer  With  Educators 

Fitzpatrick  said  that  as  counsel  for 
the  Joint  Legislative  Committee,  he 
intends  to  study  the  decision  carefully 
and  to  confer  with  officials  of  the 
State  Education  Department. 


Nat.  Theatrei 


( Continued  from  page  1 ) 
chairman  of  the  board  and  presidt 
respectively,  of  National  Theatre  >■ 
Under  the  terms  of  the  offer,  wh 
expired  last  April  6,  accepting  N 
stockholders  received  for  each  sh 
of  NTA  common  stock  $11  princi 
amount  5^2  per  cent  sinking  fund  si 
ordinated  debentures  due  March 
1974,  and  a  stock  purchase  warn 
entitling  them  to  purchase  one-quar 
share  of  National  Theatres  comni 
stock.  The  exchange  of  NTA  warra 
was  on  an  equivalent  basis. 

The  offer  was  accepted  by  forn 
holders  of  88.65  per  cent  of  W. 
common  stock  and  78.57  per  cent 
NTA  warrants. 

National  Telefihn  Associates  stoc 
holders  were  informed  by  letter  tl 
the  board  of  directors  of  Natioi 
Theatres  had  authorized  the  develojj 
ment  of  a  plan  to  make  a  further  t 
change  offer  to  the  remaining  ownt 
of  NTA  stock  and  warrants. 

Prospectus  to  Be  Furnished 

The  plan  would  authorize  holde! 
of  NTA  stock  and  warrants  to  e 
change  for  the  same  securities  whi.,. 
National  Theatres  delivered  to  tholil 
who  accepted  its  prior  exchange  off. 
The  further  exchange  offer  will  I 
made  by  means  of  a  prospectus. 

Earlier  this  week.  National  Theatr 
announced  a  proposed  change  in  nan 
to  National  Theatres  and  Televisio 
Inc.  The  new  name,  reflecting  tl, 
company's  activities  in  all  phases  i 
television,  is  to  be  acted  upon  at 
special  stockholders  meeting  Aug.  2 

'Ben-Hur'  Screened  am 
Approved,  Says  Siegel 

From  THE  DAILY  Bureau 

HOLLY^VOOD,  July  14.-Prior  I 
his  departure  for  Europe  on  a  thret 
week  business  trip,  Sol  C.  Siegel,  vic( 
president  in  charge  of  production  ; 
M-G-M,  announced  that  with  directo 
William  Wyler  he  has  screened  an 
approved  the  final  editing  of  "Bei 
Hur." 

Siegel  also  revealed  plans  beiu 
made  for  the  picture  to  have  its  fir 
preview  in  September. 

Eve  Arden's  Father  Die 

SAN  FRANCISCO,  July  14.-Pr 
vate  funeral  services  will  be  held  tc 
morrow  for  Charles  P.  Quedens,  fatht 
of  film  and  television  actress  E\ 
Arden.  He  died  at  69,  at  Sonoma,  Ca 
ifornia.  Also  surviving  is  the  widow.  - 


THE  NEW  PETITE  ROOM  WITH  COLOR 

'  available  for 

I         "SUMMIT  SESSIONS 

|MmEei 

,  LUNCHEON  •  COCKTAILS 
I  DINNER  .  AFTER-THEATRE 


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wood  Bureau,  \ucca-Vme  Bu.ldmg    Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7  2145    Washineton    T   A    Ott^n    V  '.^  Herman,  \  „Kent  Canby,  Eastern  Editors.  Holl 

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) 


Vednesday,  July  15,  1959 


Motion  Picture  Daily 


3 


'Mark    Tenser    has    been  named 
ce-president    and    elected    to  the 
,)ard  of  directors  of  Favorite  Films 
California. 


□ 


Jerry  Bieger  has  been  appointed 
loker  for  Kay  Film  Exchange,  At- 
ita,  succeeding  Barney  Ross,  who 
s  resigned. 

I  □ 

J.  E.  Vaught,  formerly  mayor  of 
ifndleton,  Ore.,  is  now  manager  of 
United  Artists  Theatre  in  that 
BKmmunity.  The  house  is  owned  by 
oirs.  J.  J.  Parker. 


□ 


Mrs.  Lou  Cole,  secretary  of  Howco 
1ms,  Atlanta,  has  resigned  that  post 
Ifild  is  leaving  for  Denver,  where  she 
11  make  her  home. 


PEDPLE 


Press  Fight  Against  Pa.  Bill 


ee  'life'  Gross  at 
IfiOOfiOO  in  N.  Y. 

^  ''Universal-International's  "Imitation 
TLife,"  which  started  its  New  York 
bsequent-run  engagement  in  the 
'''10  and  other  circuit  and  independ- 
:  theatres  in  the  Greater  New  York 
';a  Monday,  July  6,  is  headed  for  a 
■000,000  gross  in  the  66  theatres 
:ying  the  picture  on  its  first  break, 
e  estimate  is  based  on  the  more 
in  $700,000  taken  in  on  the  first 
'en  days,  according  to  Henry  H. 
irtin,  Universal's  general  sales  man- 
;r. 

jThe  gross  of  the  66  theatres  will 
))  by  more  than  $400,000  the  grosses 
Universal's  record  holders— "Wrlt- 
|i  on  the  Wind"  which  played  seven 
,i  one-half  days  in  the  RKO  circuit 
,1  other  houses  as  part  of  the  72 
;atres  it  played  and  "The  Glenn 
[jller  Story"  which  played  70  the- 
[jes,  Martin  pointed  out. 

Booking  Pattern  Mixed 

^  ^Booking  of  "Imitation  of  Life"  into 
;  RKO  circuit  was  on  a  mixed  pat- 
ti  with  only  22  of  the  RKO  houses 
tfening  the  picture  last  Monday 
ifiiek.  Five  of  the  other  key  houses 
i\  not  start  until  Wednesday.  The 
fiture  is  going  eight  days  in  17 
Mses,  and  10  days  in  five  of  the 


IE 


BIG 


ley  said:  This 
ly  starts  where 
-ihapone  left  off!" 


HE  BIG 

)PERATOR 


( Continued 

istered  voters  petitioned  for  them. 
Under  existing  law,  Sunday  movies 
can  be  shown  on  a  local  option  basis 
only  after  a  referendum. 

John  G.  Broumas,  operator  of  the 
State  Line  Drive-In  Theatre  in  State 
Line,  and  president  of  the  Pennsyl- 
vania exhibitors  group,  termed  the 
turnout  for  the  session  excellent,  and 
said  the  theatremen  ■  were  optimistic 
that  they  could  obtain  favorable  ac- 
tion on  the  bill  at  the  current  legis- 
lative session. 

He  said  the  members  were  partic- 
ularly heartened  by  the  support  from 
Theatre  Owners  of  America  and  from 
the  film  company  presidents.  He  dis- 
closed that  at  the  suggestion  of  TOA 
president  George  Kerasotes,  Robert 
Benjamin  and  Arthur  Krim  of  United 
Artists,  Jack  Warner  of  Warner  Bros., 
Spyros  P.  Skouras  of  Fox,  Steve 
Broidy  of  Allied  Artists,  and  Milton 
Rackmil  of  Universal  had  personally 
contacted  Senator  Harvey  M.  Taylor, 
Senate  President  Pro-Tem,  and  Sena- 


from  page  1 ) 
tor  Douglas  EHiott,  chairman  of  tlie 
Law  and  Order  Committee,  regarded 
as  key  men  in  getting  the  bill  moved 
to  the  Senate  floor  for  a  vote.  He  said 
he  was  certain  the  other  film  com- 
pany presidents  would  take  similar 
action. 

"To  our  knowledge,"  Broumas  said, 
"this  is  the  first  time  the  presidents 
of  production  and  distribution  com- 
panies have  intervened  directly  in  a 
state  matter,  and  it  is  of  tremendous 
encouragement  to  the  exhibitors  of 
Pennsylvania  to  know  that  tliey  have 
a  united  industry  behind  them  in  this 
effort  to  modernize  an  antiquated, 
undemocratic  law." 

Broumas  said  that  exhibitors  pre- 
sent set  themselves  up  as  a  commit- 
tee to  contact  all  other  exhibitors  in 
the  state  to  enlist  tlieir  support.  A 
major  portion  of  their  efforts, 
he  reported,  will  be  devoted 
to  interesting  business  groups,  civic 
organizations  and  parent-teacher  as- 
sociations, in  supporting  the  bill. 


Bob  Montgomery  Heads 
1959-60  AMPA  Slate 

Bob  Montgomery  has  been  nomi- 
nated for  reelection  to  the  office  of 
president  of  the  Associated  Motion 
Picture  Advertisers  for  the  year  1959- 
60,  it  was  announced  yesterday  by 
Vincent  Trotta,  chairman  of  the  AMPA 
nominating  conmiittee. 

Other  nominees  are:  Albert  Floer- 
sheimer,  Jr.,  vice-president;  Hans 
Barnstyn,  treasurer;  and  Marcia  Stum, 
secretary.  Nominated  to  the  board  of 
directors  are  Hans  Barnstyn,  Albert 
Floersheimer,  Jr.,  Ray  Gallo,  Paul 
Greenhalgh,  Samuel  Horwitz,  Blanche 
Livingston,  Bob  Montgomery,  Marcia 
Stum  and  Vincent  Trotta. 

Serving  on  the  board  of  trustees 
will  be  David  A.  Bader,  Charles  Ali- 
coate  and  Gordon  White. 


Montana  Exhibitors 
Set  September  Meeting 

Special  to  THE  DAILY 

LIVINGSTON,  Mont.,  July  14-The 
Montana  Theatre  Association  will  hold 
its  semi-annual  conference  and  con- 
vention at  the  Placer  Hotel  in  Helena 
on  Tuesday  and  Wednesday,  Septem- 
ber 29  and  30,  president  Finns  L. 
Lewis  of  this  city,  announced  today. 

Included  on  the  agenda  will  be 
detailed  planning  for  the  first  joint 
meeting  of  the  Mountain  States  The- 
atres Association,  and  the  Montana 
unit  in  March  of  1960  at  Salt  Lake 
City.  Theatremen  of  Utah,  Idaho  and 
Montana  will  take  part  in  that  session. 
Lewis  said. 


Use  Film  Techniques 
To  Promote  'O'ffeefe' 

United  Artists  begins  its  new  policy 
of  adapting  motion  picture  techniques 
to  the  merchandising  of  a  television 
series  today  as  Roger  H.  Lewis,  UA 
national  director  of  advertising,  pub- 
hcity  and  exploitation,  and  Ben  Hal- 
pern,  promotion  manager  for  UA-TV, 
hold  meetings  in  Detroit.  They  wijl 
confer  with  representatives  of  the 
D.  P.  Brothers  Co.  on  UA-TV's  forth- 
coming series,  "The  Dennis  O'Keefe 
Show." 

"This  marks  the  first  time  that  a 
major  film  company  will  employ  its 
full  ad-publicity-exploitation  facilities 
in  television,"  Lewis  declared. 

The  conferences  will  develop  na- 
tional and  local  level  campaigns  for 
"The  Dennis  O'Keefe  Show,"  which 
premieres  on  Sept.  22  over  the  CBS 
network.  The  D.  P.  Brother  Company 
is  the  advertising  agency  representing 
Oldsmobile,  sponsors  of  the  comedy 
series. 


Albert  Zugsmith  Production, 
association  with  Fryman  Enterprises.   From  M-G-M. 


Ralph  Budd  Dies 

Ralph  Budd,  who  resigned  from 
Warner  Brothers  a  year  ago  follow- 
ing 27  years  with  the  organization, 
most  of  the  time  as  personnel  direc- 
.  tor,  died  yesterday  at  his  home  in 
Glen  Rock,  N.  J. 

The  deceased  is  survived  by  his 
wife,  a  son  and  a  daughter. 


Second  Kinopanorama 
Film  Opens  July  21 

"The  Enchanted  Mirror,"  second 
film  in  the  Russian  Kinopanorama 
process,  will  open  at  the  Mayfair  The- 
atre here  Tuesday,  July  21.  Like 
"Great  Is  My  Country,"  now  showing 
at  the  theatre,  it  is  being  presented 
in  conjunction  with  the  Soviet  Exhibi- 
tion of  Science,  Technology  and 
Culture  at  the  Coliseum. 

"The  Enchanted  Mirror"  is  made  of 
four  stories  and  is  described  as  a 
"fantasy-documentary."  Taking  the 
themes  of  familiar  fairy  tales,  the  film 
translates  them  into  the  reality  of  the 
Soviet  Union  today. 

'Holiday'  Here  July  24 

Twentieth  Century-Fox's  "Hohday 
For  Lovers"  will  open  July  24  at  the 
Paramount  Theatre  here. 


MPA  and  ACE 


( Continued  from  page  1 ) 
at  the  same  time,  it  was  pointed  out. 

Major  business  at  the  session  of  the 
ACE  committee  here  yesterday  was 
to  hear  a  report  from  its  chairman 
S.  H.  Fabian  and  Sol  A.  Schwartz, 
chairman  of  its  committee  on  distrib- 
utor relations,  on  their  previous  con- 
ferences with  Eric  Johnston,  MPA 
president.  The  ACE  group  also  made 
plans  yesterday  for  the  forthcoming 
meeting  with  the  MPA,  a  spokesman 
said. 

The  first  meeting  between  the  ACE 
and  MPA  groups  was  held  in  mid- 
May  at  which  time  both  sides  said 
their  talks  had  been  "exploratory  and 
highly  constructive."  No  details  of 
what  was  discussed  were  released  to 
the  press  beyond  the  admission  that 
trade  practices  had  been  brought  up 
at  the  conclave. 


Horse'  Hits  $2,336,229 

United  Artists'  "The  Horse  Soldiers" 
has  rolled  up  a  big  $2,336,229  in  321 
situations  throughout  the  country,  it 
was  announced  by  William  J.  Heine- 
man,  vice-president  in  charge  of  dis- 
tribution. He  said  the  Mirisch  Com- 
pany presentation  is  holding  over  in 
virtually  every  engagement  with  runs 
as  long  as  five  weeks. 


4 


Motion  Picture  Daily 


Wednesday,  July  15,  195 


New  Regulation 


( Continued  from  page  1 ) 
left  many  problems  unsettled,  Myers 
says,  and  the  "limitations  contained 
in   the  main  opinion"  have  caused 
confusion. 

Especially  significant,  in  the  opinion 
of  Myers,  is  this  statement  by  Justice 
Douglas:  "If  a  particular  movie  vi- 
olates a  valid  law,  the  exhibitor  can 
be  prosecuted  in  the  usual  way." 

In  two  states  already,  the  Allied 
executive  points  out,  the  burden  of 
"cleaning  up  the  screens"  is  being 
shifted  to  exhibitors.  In  one  of  these 
instances  the  exhibitor  association 
joined  with  the  Johnston  Office  in 
seeking  repeal  of  the  censorship  law. 
The  legislature  repealed  the  statute 
and  enacted  in  its  stead  one  that  put 
the  onus  on  the  exhibitor. 

Cites  Instance  of  'Policing' 

"An  employee  of  the  association," 
Myers  says,  "went  so  far  as  to  assure 
a  legislative  committee  that  if  the 
switch  were  made,  the  organization 
would  police  the  theatres  and  report 
violations.  It  later  developed  that  the 
employee  had  turned  in  one  of  his 
own  members,  which  did  not  make 
for  harmony  in  the  organization." 

The  other  instance  described  in  the 
bulletin  is  one  in  which  there  was  a 
well-organized  campaign  for  stricter 
regulation  of  the  theatres.  "With  the 
Burstyn  decision  staring  it  in  the 
face,  the  legislature  was  reluctant  to 
strengthen  its  censorship  law.  Conse- 
quently it  adopted  an  act  making  it  a 
misdemeanor  for  any  exhibitor  "know- 
ingly' to  exhibit  to  any  person  under 
18  a  motion  picture  which  is  'obscene' 
or  which  'tends  to  corrupt  morals.' 

Warns  of  'Two  Right  Guesses' 

"Heretofore,  the  exhibitors  have 
been  safe  in  playing  any  picture  passed 
by  the  state  board.  If,  as  seems  likely, 
the  board  is  abolished  the  exhibitors 
will  have  to  make  two  right  guesses 
at  their  peril :  ( 1 )  as  to  the  propriety 
of  the  film  and  (2)  as  to  the  age  of 
their  customers." 

Myers  warns  exhibitors  to  keep  a 
sharp  eye  on  developments  in  their 
own  states.  "States  having  censorship 
laws  may  try  to  amend  them  to  con- 
form to  the  Supreme  Court's  rulings, 
or  to  find  substitutes  for  them,"  he 
observes.  "And  wherever  there  is  a 
public  outburst  such  as  occurred  in 
Maryland  last  year,  the  effort  most 
likely  will  be  directed  against  the 
theatres  rather  than  toward  the  cen- 
soring of  films. 

"From  the  broad  viewpoint  of  pub- 
lic  relations   the   situation   that  has 


THE 


AN  ALBERT  ZUGSMITH 
PRODUCTION  from 
MG-M 


"THE  BIG  Operator' 

TOUGH  AND  TERRIFIC! 


REVIEW: 


Ten  Seconds  to  Hell 

Seven  Arts — Hammer  Prod. — UA 


The  urgent  and  perilous  task  of  clearing  the  city  of  Berlin  of  the  large 
number  of  unexploded  bombs  scattered  in  its  ruins  after  the  war  forms 
the  background  of  this  suspense  drama.  A  Seven  Arts— Hammer  Produc- 
tion, it  was  filmed  on  location  in  the  German  city  with  a  cast  headed  by 
Jeff  Chandler,  Jack  Palance,  and  the  French  actress,  Martine  Carol. 

Palance  and  Chandler  portray  two  German  soldiers  who  return  to 
Berlin  from  a  British  prisoner-of-war  camp  and,  along  with  four  other 
colleagues,  form  a  demolition  squad  to  engage  in  the  hazardous  work 
of  defusing  the  bombs.  The  six  men  make  a  pact  to  place  half  of  all 
their  earnings  into  a  general  pool  for  six  months.  At  the  end  of  this  time 
the  funds  will  be  split  among  whoever  is  left. 

Then  the  grim  battle  for  survival  begins.  The  first  man  to  die  does  so 
because  the  bomb  he  is  working  on  is  a  British  double-fuse  type;  after 
he  thinks  he  has  deactivated  it,  the  Second  mechanism  explodes.  This 
complication  adds  to  the  suspense;  each  time  a  call  comes  that  a  new 
bomb  has  been  located  there  is  the  dread  that  it  may  be  the  type  which 
is  doubly  difBcult  to  handle. 

One  by  one  four  of  the  men  are  killed  at  their  work  until  only  Chandler 
and  Palance  are  left.  There  is  strong  antagonism  between  these  two; 
Chandler  is  a  cynic,  selfish  and  interested  only  in  his  own  survival;  while 
Palance  is  an  idealist  who,  as  chosen  leader  of  the  group,  has  the  interests 
of  all  at  heart.  This  conflict  is  spelled;  out  in  simple  enough  terms  and 
is  intensified  by  a  rivalry  between  the  two  men  for  the  affections  of  Miss 
Carol,  their  attractive  landlady. 

In  the  climax  Chandler  is  assigned  to  what  turns  out  to  be  a  double 
fuse  bomb  and  against  the  regular  procedure  of  the  men  working  alone 
Palance  offers  to  help  him.  Chandler  then  betrays  Palance  and  tries  to 
kill  him  by  activating  the  fuses  from  a  distance.  He  fails,  however,  and 
dies  himself  in  striving  to  defuse  the  bomb  alone.  Palance  and  Miss  Carol 
are  together  at  the  end. 

All  the  action  scenes  in  "Ten  Seconds  to  Hell"  revolve  around  whether 
or  not  a  "live"  bomb  will  explode  before  it  can  be  rendered  inactive,  and 
on  four  occasions  the  explosion  itself  is  shown  after  a  suspenseful  build- 
up. Robert  Aldrich,  who  dir^ected  from  a  screenplay  he  wrote  in  colla- 
boration with  Teddi  Sherman,  had  quite  a  problem  in  giving  these 
episodes  variety,  but  he  has  succeeded  for  the  most  part. 

In  a  switch  from  "type"  casting  Chandler  is  a  heel  and  Palance  a 
hero.  Neither  seems  completely  at  ease  with  the  change.  However,  Miss 
Carol  plays  a  couple  of  dramatic  scenes  with  intensity,  and  the  rest  of 
the  cast,  including  Virginia  Baker,  Wes  Addy,  and  Robert  Cornthwaite, 
is  quite  good. 

Michael  Carreras  produced  this  picture,  which  was  adapted  from  the 
novel,  "The  Phoenix,"  by  Lawrence  P.  Bachmann. 
Running  time,  93  minutes.  General  classification.  Release,  in  July. 

Richard  Gertner 


arisen  is  regrettable.  It  is  certain  that 
censorship  is  going  to  remain  a  live 
and  dangerous  issue  for  a  long  time. 
It  is  being  perpetuated  by  the  very 
decisions  which  it  was  hoped  would 
end  it.  It  may  even  become  a  national 
issue.  Senator  Eastland,  Chairman  of 
the  Conmiittee  on  the  Judiciary,  has 
announced  that  he  will  seek  the  adop- 
tion of  a  constitutional  amendment 
reserving  to  the  states  control  over 
all  matters  affecting  the  morals  of 
the  people. 

"If  so,  the  issue  may  reach  to  all 
50  states  and,  unhappily,  the  move- 
ment will  stem  from  a  decision  of  the 
Supreme  Court  involving  a  motion 
picture.  Those  who  will  oppose  the 
revival  of  censorship  or  further  regu- 
lation of  the  theatres  will  be  acting 
to  preserve  their  constitutional  rights, 
which  is  commendable.  But,  unfor- 
tunately, they  will  also  be  on  the 
wrong  side  of  what  their  communi- 
ties may  regard  as  a  moral  issue." 


Allied  Notes  Change  in 
'Ten'  Royalty  Method 

From  THE  DAILY  Bureau 

WASHINGTON,  July  14-A  new 
rider  attached  by  Paramount  Pictures 
to  contracts  whereby  it  licenses  "The 
Ten  Commandments"  to  drive-ins 
"eases  to  some  extent  the  shackles 
which  exhibitors  must  wear  when  play- 
ing under  the  royalty  method,"  it  is 
stated  in  a  bulletin  issued  by  Allied 
States  Assn.  here. 

The  new  rider,  according  to  the 
bulletin,  while  retaining  payment  of  a 
royalty  for  adults  requires  one  for 
children  only  at  those  drive-ins  which 
charge  an  admission  price  for  chil- 
dren. Previously  a  royalty  was  asked 
for  children  at  all  drive-ins. 

Attacking  the  royalty  method  in 
general  the  Allied  bulletin  calls  it  a 
"violation  of  the  injunction  against 
fixing  minimum  admission  prices. 


Hoover  Buy^ 


( Continued  from  page  1 ) 
in  Pelham,  Ga.,  and  two  in  Quitmai: 
Ga. 

Hoover  has  purchased  all  of  th 
properties  from  the  partnership  o 
Nat  Williams,  Jr.;  Paul  Bennett;  anc 
D.  B.  McDonald,  who  were  co-own 
ers  of  the  circuit  known  as  Interstat 
Enterprises,  Inc.  Nat  Williams,  Jr 
son  of  the  founder,  will  stay  on  witl 
Hoover  as  the  district  manager. 

Headquarters  for  the  circuit  will  b 
in  Miami.  Booking,  buying  and  ac 
counting  will  be  handled  in  the  Miam 
office  and  the  theatres  will  be  adde 
to  Hoover's  circuit.  The  new  name  o 
the  company  will  be  Interstate  The;i 
tres,  Inc. 

Pete  Dawson  will  handle  buyin 
and  booking,  and  Rex  Norris,  former 
ly  with  the  M.C.M.  Circuit,  has  bee 
hired  to  assist  Dawson  in  the  buyin  j 
and  booking  for  the  new  circuit. 


I 


Sti 


ft 


AIP  and  NTA 

( Continued  from  page  1 ) 
terday.  For  AIP,  Crasto  will  serve  a 
special  representative,  Far  and  Nea 
East;  for  NTA  International  he  wil,  ^\ 
serve  as  general  manager,  Far  anc. 
Near  East. 

Crasto's  appointment  was  announcec 
jointly  by  William  Reich,  general  man, 
ager  of  AIP,  and  Harold  Goldmai|,j 
and  Sidney  Kramer,  respectively  presi 
dent  and  director  of  Foreign  distribu 
tion  of  NTA  International.  Crasto  i 
now  in  New  York  for  home  officfjp 
consultations  and  will  leave  in  ; 
month  for  a  swing  through  his  terri 
tory,  after  which  he  will  establislffi't' 
permanent  headquarters.  Crasto,  e 
national  of  India,  has  spent  over  ii 
quarter  of  a  century  in  the  film  in! 
dustry,  originally  joining  RKO  Radic 
Pictures  in  Calcutta  as  exploitatioi  ' 
manager.  He  later  became  genera' 
manager  for  South  China  and  thei 
managing  director  for  India,  Pakistani 
Ceylon,  Burma,  Nepal  and  Afghanis 
tan.  These  countries  are  all  includeo 
in  his  territories,  as  are  all  the  othe) 
countries  of  the  Far  and  Near  Eas 
other  than  Japan  and  Australasia. 


he 


.i-ft:   COMET  4! 

(pure  jet  I ) 

im-  MONARCH 

(de  Luxe  and  First  Class  only) 

frequency:  NIGHTLY 

(leaves  New  York  at  9  p.  m.) 


destinotion:  LONDON! 


ot 


reservations  through  your  Travel  Agent  i 

BRITISH  OVERSEAS  AIRWAYS  CORPORATIOB 

Flights  from  New  York,  Boston,  Chicagi 
Detroit,  San  Francisco,  Montreal.  Offices  als 
in  Atlanta,  Dallas,  Los  Angeles,  Miami,  Phi  i 
adelphia,  Pittsburgh,  Washington,  Vancouveg«e, 
Winnipeg,  Toronto. 


i'ednesday,  July  15,  1959 


Motion  Picture  Dail\ 


5 


'ol,  and  Bantam  Books 
*u5h  'Makers'  Softcover 

Columbia  Pictures  and  Bantam 
ooks  will  launch  the  paperback  edi- 
on  of  Bernard  V.  Dryer's  "The 
nage  Makers"  at  least  six  months 
cfore  the  start  of  production  on  the 
,1m  adaptation,  it  was  announced 
l,3Sterday  by  Oscar  Dystel,  president 
,r  Bantam,  and  Paul  N.  Lazarus,  Jr., 
ijce-president  of  Columbia. 

The  co-promotion  will  cost  more 
Jian  three  times  the  amount  spent  on 
iimilar  projects,  according  to  Dystel, 
iiho  said  "this  is  the  first  time  a 
jOtion  picture  company  has  contribu- 
d  financially  and  creatively  to  the 
romotion  of  a  book  so  far  in  advance 
the  film's  release." 

Will  Start  in  Cleveland 
The  promotional  campaign  will 
art  with  the  "word  premiere"  of  the 
iperback  on  July  21  in  Cleveland, 
jmetown  of  the  author.  Highlights 
the  premiere  activities  will  be  a 
stimonial  luncheon  honoring  Dryer, 
hich  will  be  attended  by  film,  drama 
id  book  editors,  and  a  dinner  for 
'iperback  distributors.  Local  exploi- 
'tion  will  include  newspaper  and 
')ok  trade  press  advertising,  truck 
"irmers,  and  point  of  sale  rack  cards 
id  display  pieces.  Similar  saturation 
•ograms  will  be  launched  the  follow- 
g  week  in  Chicago,  Los  Angeles, 
id  Indianapolis. 

Exploitation  Man  Will  Aid 
A  Columbia  field  exploitation  man 
jill  be  working  full-time  in  conjunc- 
)n  with  the  Bantam  representatives 
Cleveland,  to  lend  a  Hollywood 
;uch  to  the  book  premiere.  It  was 
iphasized  that  the  promotion  is  a 
xit  venture  in  every  aspect.  Initial 
.ipment  on  the  paperback  will  be 
|'0,000  copies,  with  appropriate 
(Sdits  for  the  forthcoming  film. 
.,ie  book  will  be  re-issued  when  the 
.n  is  released. 


Medford  Suit  'Pennies^  'Last  Train' 

Doing  Big  Business 


^Tom  Dooley'  Racks  Up 
ive  Theatre  Records 

'Columbia's  "The  Legend  of  Tom 
)oley"  established  all-time  house 
;ords  in  five  of  its  first  eight  en- 
gements  over  last  weekend  as  the 
n  opened  to  top  business  in  the 
larlotte  territory,  the  company  said 
-iterday.  The  openings  launched  a 
'iss  saturation  booking  in  the  area. 
Record  three-day  grosses  included 
,520  at  the  Flamingo  Drive-In, 
inston  Salem,  N.  C;  $3,040  at  the 
nter  Theatre  in  Hickory,  N.  C; 
,160  at  the  Paris  Theatre  in  Green- 
le,  S.  C;  and  $2,415  at  the  Center 
eatre  in  Lenoir,  N.  C.  A  new  house 
irk  was  also  set  at  the  Palmetto  The- 
e  in  Spartanburg,  S.  C,  where  the 
3-day  gross  (no  Sunday  showings) 
s  $1,530. 

Strong  in  Knoxville 

^n  other  situations,  "Tom  Dooley" 
s  running  at  a  pace  equal  to  that  of 
^  lumbia's  top  pictures.  In  its  first 
r  ee   days,   "Tom   Dooley"  grossed 
;  300  at  the  Riviera  in  Knoxville, 
in.;  $1,225  at  the  Paris  in  Green- 
e,  S.  C;  and  $915  at  the  Para- 
unt  in  Asheville,  N.  C. 


( Continued  from  page  1 ) 
Medford  Twin  Drive-In  Theatre;  three 
exhibitors  and  six  distributors,  claim- 
ing $750,000  in  treble  damages. 

The  Twin  Drive-In  has  two  theatre 
screens,  the  Wellington  and  the  Cir- 
cle, under  the  management  of  Devel- 
opment and  Management,  Inc.  Direc- 
tors and  officers  of  the  companies  are 
virtually  the  same. 

The  defendant  exhibitors  are 
Loew's  Boston  Theatres,  Inc.,  RKO 
Theatres,  Inc.,  New  England  Thea- 
tres, Inc.,  while  the  defendants  di- 
tributors  are  Loew's,  Inc.,  20th-Fox, 
Warner  Brothers,  Universal,  United 
Artists  and  Allied  Artists. 

Cites  'Twin'  Advantages 

On  three  counts,  the  plaintiff  main- 
tains that  because  the  Twin  Drive-In 
has  two  screens  ( permitting  patrons  to 
enter  one  or  the  other  theatre),  and 
greater  buying  power,  that  the  distrib- 
utors are  using  this  power  for  bidding 
as  one  theatre,  but  that  for  other  pur- 
poses, the  two  theatres  are  operated 
as  a  separate  unit.  Thus,  the  plaintiff 
contends,  the  Twin  obtains  top  fea- 
tures in  the  bidding  situation,  ahead 
of  the  Meadow  Glen.  The  Meadow 
Glen  is  unable  to  secure  an  adequate 
supply  of  films  and  has  been  com- 
pelled to  pay  excessive  and  unreason- 
able prices  in  order  to  get  good  pic- 
tures, it  is  stated.  It  charges  the  Twin 
of  entering  into  unlawful  combination 
and  conspiracy  with  the  distributors 
in  restraining  the  Meadow  Glen  from 
exhibiting  films  within  a  reasonable 
time  after  the  national  territorial  re- 
lease date  "in  an  attempt  to  mihimize, 
suppress  and  destroy  competition." 
'Grievous  Injury'  Claimed 

The  complaint  also  charges  that  the 
distributors  instituted  competitive  bid- 
ding allowing  the  Twin  to  bid  as  a 
single  unit  against  the  Meadow  Glen. 
For  these  reasons,  the  Meadow  Glen 
has  suffered  grievous  injury,  irrepar- 
able damage  and  loss  of  patronage, 
the  suit  alleges. 

The  Medford  Twin  Drive-In  was 
built  in  1956  as  New  England's  first 
and  only  twin  open-airer,  with  a  car 
capacity  of  900  cars  on  each  side.  The 
general  manager  is  Harry  Browing, 
while  the  theatre  is  operated  and 
booked  by  Lloyd  Clark  and  ^Vinthrop 
Knox,  Jr.,  both  of  Maiden. 

Taken  by  Rifkin  in  1955 

With  a  car  capacity  of  1,400,  the 
Meadow  Glen  Drive-In  was  taken 
over  in  1955  by  Rifkin  Theatres  of 
Boston  with  Paul  Kessler  as  general 
manager.  The  two  theatres  are  situ- 
ated less  than  two  miles  apart. 

The  suit^was  filed  through  the  of- 
fices of  George  S.  Ryan  and  W.  Brad- 
ley Ryan,  Boston  attorneys. 

Budd  Boetticher  Signed 

HOLLYWOOD,  July  14.  -  Budd 
Boetticher  was  signed  today  to  a  con- 
tract by  Jack  L.  Warner  and  immedi- 
ately assigned  to  direct  "The  Life  and 
Death  of  Legs  Diamond,"  wfiich  Mil- 
ton Sperling  will  produce  as  a  United 
States  Picture  for  Warner  Brothers. 
Philip  Yordan  is  now  writing  the 
screenplay  about  the  gangster. 


Paramount  Pictures  yesterday  re- 
ported outstanding  business  for  two  of 
its  current  releases,  "Last  Train  From 
Gun  Hill"  and  "The  Five  Pennies." 

"Last  Train,"  in  its  initial  engage- 
ments in  the  Midwest,  was  said  to  be 
turning  in  grosses  comparable  to 
"Gunfight  at  the  O.K.  Corral,"  which 
Paramount  released  several  seasons 
back.  In  its  first  four  days  at  the 
Palm  State,  Detroit,  the  new  Hal 
Wallis  western  grossed  $16,053,  while 
the  first  four  days  at  the  Paramount, 
Kansas  City,  yielded  $5,821.  In  first 
week  engagements,  the  Kirk  Douglas- 
Anthony  Quinn  starrer  grossed  $8,800 
at  the  Orpheum,  Minneapohs;  $6,000 
at  the  Orpheum,  St.  Paul,  and  $7,.500 
at  the  Omaha,  Omaha. 

Popularity  Builds  in  Hub 

Early  engagement  second  and  third 
week  business  that  is  topping  grosses 
of  previous  weeks  has  been  reported 
for  "The  Five  Pennies."  At  the  Metro- 
politan, Boston,  the  film  grossed  $9,- 
000  in  third  week,  topping  the  second 
week  figure.  In  Cincinnati,  the  Valley 
theatre  registered  $6,140  for  the  first 
four  days  of  the  second  week.  The  Es- 
quire, Chicago,  took  $10,477  in  the 
first  three  days  of  the  third  week,  and 
the  Imperial,  Toronto,  produced  $10,- 
734  for  the  first  four  days  of  the  sec- 
ond week.  The  Danny  Kaye  starrer 
grossed  $13,161  in  the  first  five  days 
of  its  run  at  the  Ontario  theatre, 
Washington,  D.C. 


S-W  Seeking  New 
Pennsylvania  Theatre 

From  THE  DAILY  Bureau 

WASHINGTON,  July  I4.-Stanley- 
Warner  Theatres  will  shortly  ask  the 
New  York  Federal  Court  for  permis- 
sion to  lease  and  operate  a  new  thea- 
tre in  a  suburb  just  north  of  Phila- 
delphia. 

Justice  Department  officials  said 
they  expected  the  request  to  be  filed 
shortly,  and  a  court  hearing  date  set. 
The  theatre,  a  1,300-seat  indoor  thea- 
tre, would  be  built  at  Cheltenham 
Township,  just  north  of  Philadelphia, 
in  a  new  "Cheltenham  Center"  com- 
mercial development. 


Broidy  Rites 


{Cont'.nued  from  page  1) 
side  Memorial  Park,  Los  Angeles.  The 
family  requests  donations  to  Cedars 
of  Lebanon  Hospital  Clinic  here  in 
lieu  of  flowers. 

Broidy,  44,  died  here  today  follow- 
ing a  long  illness.  A  native  of  Chelsea, 
Mass.,  he  had  been  in  Hollywood 
since  1946.  In  addition  to  producing 
pictures  for  Allied  Artists  release; 
Broidy  had  been  active  in  television 
production. 

Survivors,  in  addition  to  Steve 
Broidy,  include  the  deceased's  widow, 
Frances,  and  three  children.  Also  sur- 
viving are  his  father,  Julius  Broidy, 
and  a  sister,  Mrs.  Edward  Sabin. 


6 


Motion  Picture  Daily 


Wednesday,  July  15,  1 


National 
Pre-Selling 


A  LFRED  HITCHCOCK'S  MOM 
film  "North  by  Northwest,"  is 
pictorially  reviewed  in  the  July  13 
issue  of  "Life."  The  film  is  scheduled 
as  the  next  picture  at  Radio  City 
Music  Hall. 

The  film  opens  at  the  Plaza  Hotel 
in  New  York,  rushes  through  the 
Midwest  and  ends  up  under  George 
Washington's  chin  on  Mount  Rush- 
more  Memorial  in  South  Dakota. 
Through  all  that  startling  scenery 
Gary  Grant  runs  like  mad  from  a 
murderous  band  of  international 
spies  headed  by  James  Mason  while 
Eva  Marie  Saint  sometimes  helps  him 
but  more  often  tries  to  polish  him  off. 
The  result  is  a  satisfying  mixture  of 
chilling  suspense  and  nervous  gig- 
gles which  is  the  essence  of  Hitch- 
cock's art,  as  the  director  himself 
explains  in  an  interview  appearing  in 
the  same  issue. 

• 

Jacques  Kapralik  is  preparing  a 
caricature  of  the  stars  in  Paramount's 
"But  Not  For  Me,"  which  will  ap- 
pear on  the  front  cover  of  "Pictorial 
Review's"  September  20  issue. 
Starred  in  this  Seaton-Perlberg  pro- 
duction are  Clark  Gable,  Lilli  Palmer, 
Lee  J.  Cobb  and  Carroll  Baker. 
• 

Richard  Marek  in  the  July  issue  of 
"McCall's"  gives  "Porgy  and  Bess," 
the  Gershwin  folk  opera  in  Todd-AO, 
a  top  flight  rating.  He  says  "it  is  a 
magnificent  motion  picture."  He  is 
genuinely  impressed  with  the  acting 
of  Sidney  Poitier,  Dorothy  Dand- 
ridge  and  Sammy  Davis,  Jr.  but 
thinks  it  is  the  music  that  carries  the 
picture. 

•  ' 

Dick  Clark,  who  will  be  starred  in 
Columbia's  "Harrison  High,"  was  in- 
terviewed by  five  special  teen-age 
reporters  for  the  July  issue  of  "Seven- 
teen." In  answering  the  rapid-fire 
questions  on  beauty  he  told  them 
"the  most  popular  girl  in  high  school 
was  below  average  in  looks.  Her 
popularity  secret  was  that  she  really 
likes  people." 

• 

The  lead  story  in  the  July  11  issue 
of  "The  Saturday  Evening  Post"  is  a 
profile  on  Susan  Hayward  written 
by  Dean  Jennings.  She  was  the 
"Post's"  cover  girl  on  October  7, 
1939.  This  cover  is  reproduced  in 
addition  to  a  scene  from  "I  Want  To 
Live." 

• 

According  to  Ruth  Harbert  in  the 
July  issue  of  "Good  Housekeeping," 
"The  Nun's  Story"  is  a  thought-pro- 
voking picture.  "Surprisingly  enough, 
it  is  also  a  suspenseful  one.  You'll  be 
on  the  edge  of  your  seat,  as  incident 
by  incident,  a  devout  and  intelligent 
young  woman  is  impelled  toward  a 
tremendous  decision.  An  absorbing  ex- 
perience." 

Walter  Haas 


AROUND  THE 


}Nmnen  of  TV  Grant 


TV  CIRCUIT   Announced  by  CBS 


wifh  PINKY  HERMAN. 


WATCH  for  some  sensational  new  TV  developments  and  GACtivity 
in  the  near  future.  This  agency  has  already  set  up  plans  to  quad- 
ruple its  space  at  its  Wilshire  Boulevard  offices  in  Los  Angeles  and 
likewise  has  completed  plans  for  the  immediate  production  of  40  pilots, 
utilizing  the  talents  of  numerous  top-flight  artists,  producers,  directors 
and  technicians.  .  .  .  Bemi  Woods'  new  sensational  Tempos,  whose 
Climax  waxing  of  "See  You  In  September"  is  already  high  on  the  lists, 
has  been  signed  to  appear  August  8  on  the  "Dick  ABClark  Show."  .  .  . 
We  admit  that  prior  to  our  jaunt  across  the  country  recently  we  didn't 
find  occasion  (with  the  exception  of  listening  to  the  debut)  to  tune  in 
to  "Network  Time,"  NBCo-Hosted  by  Don  Russell  and  Frank  Blair. 
However,  while  driving  to  and  from  California,  we  heard  the  program 
several  times  and  with  the  array  of  big  name  guests,  plus  the  showman- 
ship and  respective  deliveries  of  Don  and  Frank,  we  could  easily  picture 
this  entertaining  two  hours  of  radio  being  even  more  successful  as  a 
simulcast.  .  .  .  Wes  Bryan,  a  friend  of  Elvis  Presley  and  loaded  with 
talent  (his  latest  effort  on  Clock  Label,  "I'm  So  Blue,"  is  climbing  in 
sales)  has  caught  the  eyes  and  ears  of  20th  Century-Fox  execs.  .  .  . 
Bess  Myerson,  femcee  on  "The  Big  Payoff"  and  newest  regular  on  the 
"I've  Got  A  CBSecret"  show,  will  start  another  network  radio  program 
in  September,  "The  Ladies,  Bless  Them,"  which  will  feature  events  in 
the  lives  of  famous  ladies  of  the  past  and  present.  .  .  .  After  17  years 
with  WGAR,  Hal  Morgan  has  moved  to  Orlando,  Fla.  where  he's  joined 
the  staff  at  WABR.  .  .  . 

it 

Irv  Lichtenstein,  who  moved  over  from  NTA  where  he  was  director 
of  merchandising  and  licensing  to  WNTA  as  station  manager,  has  al- 
ready started  things  humming  there.  Irv  was  formerly  an  exec  with  ABC 
and  prior  to  that  was  with  WWDC,  Wash.,  D.C., 
where  he  was  responsible  for  many  awards  for 
broadcasting  and  sales.  Sez  Irv,  "in  my  mind  the 
letters  NTA  stand  for  'never  topped  anywhere'." 
.  .  .  Hap  Kaufman,  writer-producer  at  KGO,  San 
Francisco  for  the  past  14  years,  is  the  discoverer 
and  original  mentor  of  the  King  Cole  Trio.  .  .  . 
Edna  Robinson's  "Trouble  With  The  Truth"  has 
been  set  as  a  CB  Special  for  the  Fall  with  warbler 
Merv  Griffin  as  the  star.  .  .  .  Ertha  Kitt  will  gues- 
trill  on  the  "Ed  CBSulIivan  Show"  July  26.  .  .  . 
MGM-TV's  Syndicated  and  Feature  Films  Sales  will 
launch  a  two-day  meeting  tomorrow  with  a  cocktail 
party  at  Sardi's  West  this  afternoon.  .  .  .  Vice  President  Richard  Nixon, 
who  leaves  for  a  visit  to  Russia  July  22,  will  appear  as  narrator  of  a 
special  film  to  be  NBChannelled  soon  after  his  rehim.  .  .  .  Tom  Lambert, 
whose  radio  career  in  his  native  Wisconsin  reads  like  an  Horatio  Alger,' 
Tr.  story,  has  just  been  upped  to  program  director  at  WISN,  Milwaukee! 
He'll  continue  his  daily  broadcasts  in  addition  to  his  new  duties,  inas- 
much as  Tom  is  one  of  the  most  popular  personalities  in  town.  .  .  . 

CBS  Sees  25%  Gain        Trans-Lux  Sets  4  Deals 
In  '59  Foreign  Sales        For  Britannica  Library 


Irv  Lichtenstein 


CBS  Films,  Inc.,  expects  to  write 
25  per  cent  more  business  in  the  for- 
eign market  in  1959  than  it  did  last 
year,  it  was  announced  by  Ralph  M. 
Baruch,  director  of  international  sales 
for  CBS  Films.  Baruch,  just  back 
from  an  extensive  business  tour  of  Eu- 
rope reported  the  sale  of  "Rawhide" 
and  renewals  of  "Whirlybirds"  and 
"Small  World"  in  England;  sales  of 
"Rendezvous"  in  Sweden,  Norway 
and  Denmark;  and  the  sale  of  "Twen- 
tieth Century,"  "I  Love  Lucy"  and 
"Perry  Mason"  in  Italy. 

He  also  announced  that  "Rendez- 
vous" and  "Perry  Mason"  have  re- 
cently been  sold  to  Japan.  "I  Love 
Lucy"  has  been  renewed  there. 


Station  KCOP-TV,  Los  Angeles,  has 
just  acquired  the  Encyclopaedia  Brit- 
annica Film  Library,  it  was  announced 
by  Richard  Carlton,  vice-president  in 
charge  of  sales  of  Trans-Lux  Televi- 
sion Corp.,  syndicator  of  the  film 
package.  Purchase  of  the  film  catalog 
was  negotiated  by  KCOP  general 
manager  Al  Flanagan  and  program 
director  Mary  Warren  with  Trans- 
Lux's  western  division  manager,  Mur- 
ray Oken. 

Three  other  TV  stations  have  re- 
newed long-term  contracts  for  use  of 
the  EB  Library  package,  according 
to  Carlton.  They  are  WISN,  Mil- 
waukee; KING,  Seattle,  and  KGW, 
Portland,  Ore. 


Three  women  and  two  men  1 
won  the  first  television  writing  gra 
in-aid  of  $5,000  each  awarded  by 
CBS  Television  Network,  Louis 
Cowan,  president  of  the  Network, 
nounced  yesterday.  Cowan  said  \ 
the  five  winners,  chosen  by  the  se 
tion  committee  from  several  thous|i 
applicants,  were: 

Eve  Merriam,  New  York,  aut 
and  poet,  whose  proposed  televi; 
writing  project  is  a  series  of  po 
dramas; 

Brock  Brower,  Chapel  Hill,  N. 
editor   of   the    University   of  Nc 
Carolina  Press,  whose  proposed  ti 
vision  writing  projects  include  fant 
comedies    and   dramatic  scripts 
Playhouse  90; 

Ellen  Currie,  New  York,  an  ad\ 
tising  copy  writer  for  Hockaday 
sociates,  and  short  story  writer,  wh 
proposed  television  writing  project 
a  program  series  of  magazine  forn 

John  Pfeiffer,  New  Hope,  Pa.,  : 
ence  writer  and  editor,  who  has  p 
posed  a  television  series  of  scientj 
programs  on  the  evolution  of  mati 
life  and  man;  and 

Helene  HanfF,  New  York,  pi; 
Wright  and  opera  librettist,  whose  p 
posed  television  writing  project 
"The  Autobiography  of  America," 
series  of  plays  and  discussions  deal 
vdth  great  issues  of  American  histo 

Cowan  Appointed  Committee 

The  winners  were  chosen  by  an 
dependent  selection  committee 
pointed  after  Cowan  announced  t 
CBS  Television  Network  Writi 
Grants-in-Aid  in  a  speech  to  t 
American  Association  of  School  A 
ministrators  in  Atlantic  City  in  Fe 
ruary.  The  selection  committee  co 
sisted  of  Robert  Alan  Aurthur,  not 
television  dramatist;  Erik  Barnou 
associate  professor  of  dramatic  arts 
Columbia  University  and  past  natio 
al  chairman  of  The  Writers  Guild 
America;  and  Richard  I.  Lewine,  t 
rector  of  special  programs  of  the  CI 
Television  Network. 


Jack  Benny  to  Star 
In  Hour-Long  Specials 

Jack  Benny  will  star  in  three  houl 
long  comedy  specials  to  be  presente 
on  the  CBS  Television  Network  du, 
ing  the  1959-60  season  under  tl 
sponsorship  of  the  Greyhound  Bi 
Corporation  and  the  Benrus  Watc 
Company.  This  was  announced 
William  H.  Hylan,  CBS  Televisio 
network  vice-president  in  charge  < 
sales  administration. 

Danny  Thomas  will  guest  star  a 
Benny's  initial  special,  which  will  h 
presented  Saturday,  Nov.  7  (7:30-8:3 
P.M.,  EST).  Thomas'  own  week! 
series,  "The  Danny  Thomas  Show 
returns  to  the  network  following 
summer  hiatus  on  Oct.  5. 

All  three  Jack  Benny  specials  wi| 
feature  comedy,  music  and  guest  star; 
as  did  Benny's  two  specials  last  seasot 
Sam  Perrin,  George  Balzer,  Al  Gordoi 
and  Hal  Goldman  will  write  the  up 
coming  three  specials. 


MOTION  PICTURE 

DAILY 


OL.  86,  NO.  11 


NEW  YORK,  U.S.A.,  THURSDAY,  JULY  16,  1959 


TEN  CENTS 


ieineman  Report 

JA  Two -Week 
killings  Called 


Ga.  rlteafre  P/ecfges  JVo  'Ofcscene'  Films 
But  Council  Sets  Up  Censor  Board  Anyhow 


MPEA  Acts 

Ratify  3 -Year 
Pact  Between 


Special  to  THE  DAILY 
ALPHARETTA,  Ga.,  July  13— The  city  council  here  has  passed  an  ordinance 
creating  a  committee  to  censor  motion  pictures.  Action  was  taken  in  spite  of 
^irvVlOcI-     TTlT-Of*  pledge  of  local  theatre  management  not  to  show  "obscene"  films.  T  T     C!  1    T  ■  1 

Hiim^ol     1-J\%DL  Acknowledging  the  promise  of  cooperation.  Mayor  William  Spence  said     U.O,  ailCl  ItalV 

^  nonetheless  that  the  law  was  necessary  in  case  it  ever  became  necessary  to  J 

enforce  it.  The  censorship  committee  will  be  named  in  a  few  days.  ■  

The  ordinance  provides  that  it  shall  be  "unlawful  for  any  theatre  to  exhibit 
an  obscene  or  vulgar  picture."  It  also  provides  that  it  is  unlawful  "for  any 
theatre  to  refuse  to  allow  the  committee  to  review  any  picture  suspected  of 
being  vulgar  or  obscene"  and  further  "that  it  shall  be  unlawful  to  exhibit  any 
picture  after  the  committee  has  declared  such  picture  unfit  for  showing." 


domestic  Total  $5,374,619 
'or  Period  Ending  July  11 


Changes  by  Italians  Had 
Delayed  Implementation 


United  Artists'  domestic  gross  bill- 
,,gs  of  $5,374,619,  for  the  two-week 

tlli 


;riod  ending  Saturday,  July  11,  es- 
blished  the  all-time  high  for  two 
insecutive  weeks  by  a  major  film 
mpany  in  the  history  of  the  motion 
jcture  industry,  William  J.  Heine- 
an,  UA  vice-president  in  charge  of 
jl|stribution,  said  yesterday. 
I  The  figure  included  domestic  gross 
Uings  for  the  week  ended  July  4, 
tiich  Heineman  previously  had  re- 
irted  as  the  largest  for  a  single  week 
the  40-year  history  of  UA. 
Heineman  noted  also  that  the  to- 
jl  number  of  bookings  for  the  two 
seks,  designated  "United  Artists 
eeks,"  was  the  largest  in  UA  history 
rr  any  two-week  period. 
Announcing  the  record  totals  of 
llings  for  the  two  consecutive 
seks,  the  UA  sales  chief  declared: 
( Continued  on  page  2 ) 


I 

4  Paying  Off  Part 
{  Notes  Due  Circuits 

From  THE  DAILY  Bureau 

WASHINGTON,  July  15. -United 
tists  Corp.  is  using  about  $3,000,- 
jO  of  the  net  cash  proceeds  of  its 
;ently  concluded  $10,000,000  loan 
>m  the  Prudential  Insurance  Com- 
lay  of  America  and  the  Puritan 
liind,  Inc.  of  Boston  to  pay  off  prom- 
lltory  notes  held  by  theatre  circuits 
ich  loaned  the  company  funds  for 
!  financing  of  independent  produc- 
( Continued  on  page  2 ) 


Two  Anti-Trust  Suits 
Combined  at  Knoxville 

Special  to  THE  DAILY 
KNOXVILLE,  Tenn.,  July  15.  - 
Two  $1,000,000  anti-trust  damage 
suits  against  Wilby-Kincey  Service 
Corp.  and  the  major  distributing  com- 
panies will  be  brought  together  in 
Knoxville  Federal  Court.  A  District 
Court  spokesman  said  some  of  the  de- 
fendants are  the  same  and  a  "pre-trial 
( Continued  on  page  7 ) 

'Scapegoat'  World  Bow 
In  Boston  on  July  23 

M-G-M*s  "The  Scapegoat,"  starring 
Alec  Guinness  and  Bette  Davis,  will 
have  its  world  premiere  at  the  Saxon 
Theatre  in  Boston  on  July  23,  it  was 
announced  yesterday  by  Jack  Byrne, 
M-G-M's  vice-president  and  general 
sales  manager.  National  release  of  the 
film  is  in  August. 

M-G-M's  field  representative,  Ed 
Gallner,  is  currently  in  Boston  setting 
the  world  premiere  campaign  with 
Ben  Sack,  owner  of  the  Saxon,  and 
his  staff. 


AA  to  Make  'Streets' 
As  Its  Biggest  Film 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  15.  -  Lana 
Turner  will  star  in  "Streets  of  Mont- 
martre,"  it  was  announced  today  by 
Steve  Broidy,  Allied  Artists  president, 
who  said  the  production  is  scheduled 
to  be  the  "most  elaborate  and  im- 
portant" in  the  company's  history,  It 
will  be  directed  by  Douglas  Sirk,  thus 
reuniting  the  highly  successful  star 
and  director  team  of  "Imitation  of 
Life." 

The  story  will  be  filmed  in  Paris  in 
color  and  CinemaScope. 

Senate  Unit  Approves 
Bill  on  'Equal  Time' 

From  THE  DAILY  Bureau 

WASHINGTON,  July  15.  -  The 
Senate  Commerce  Committee  ap- 
proved a  bill  to  exempt  radio  and  TV 
news  broadcasts  and  certain  other 
shows  from  the  "equal  time"  provi- 
sions of  the  Communications  Law. 

The  action  results  from  a  Federal 
(Continued  on  page  2) 


NFFC  Reports  Loans  to  the  Industry 
Totalled  £2,005,387  in  Fiscal  Year 


Jew's  Wins  Judgment 
ji  Television  Suit 

A  summary  judgment  for  $813,570 
J)  granted  Loew's,  Inc.,  yesterday 
New  York  Supreme  Court  Justice 
nry  Epstein  in  the  company's  suit 
breach  of  contract  against  Radio 
waii.   Inc.,   Gotham  Broadcasting 
•p.,  and  Founders  Corp.  The  de- 
( Continued  on  page  7 ) 


By  PETER  BURNUP 

LONDON,  July  15.-Loans  approved  by  the  National  Film  Finance  Corp. 
for  the  year  ended  March  31  totalled  £2,005,387  ($5,615,083),  it  is  revealed 
in  the  annual  report  of  the  corporation  released  today.  Of  the  total  sum  ap- 
proved, £1,788,135  ($5,006,768)  was  ^1 


actually  advanced,  this  sum  including 
£191,610  for  aid  to  television  films. 

The  report  points  out  that  the  cor- 
poration continues  to  assist  approxi- 
mately half  of  the  British  quota  films 
on  the  three  major  circuits  and  makes 


a  strong  plea  for  the  continuance  of 
the  statutory  levy,  which  during  the 
year  ending  October,  1958,  pro- 
duced £3,500,000. 

It  is  emphasized  that  without  the 
( Continued  on  page  7 ) 


The  new  three-year  Italian-Amer- 
ican film  agreement,  which  is  sched- 
uled to  go  into  effect  Sept.  1,  was 
ratified  by  the  board  of  directors  of 
the  Motion  Picture  Export  Associa- 
tion at  a  meeting  here  late  Tuesday 
afternoon. 

Implementation  of  the  pact,  which 
was  signed  by  MPEA  president  Eric 
Johnston  and  Dr.  Eitel  Monaco, 
president  of  ANICA  last  January,  had 
been  held  up  by  changes  in  the  Ital- 
ian government. 

Under  the  agreement,  seven  com- 
panies, including  United  Artists,  will 
receive  185  permits  annually  and,  in 
addition,  Allied  Artists  will  have  17 
annually.  This  total  of  202  permits 
for  eight  companies  compares  with 
( Continued  on  page  7 ) 

Rackmil  to  Speak  at 
'U'  Sales  Meet  Today 

Special  to  THE  DAILY 
CHICAGO,  July  15.  -  The  three- 
day  Universal  Pictures  Company  sales 
executives  conference  got  underway 
at  the  Universal  offices  here  today  to 
map  distribution  and  promotion  plans 
for  the  next  six  months  with  Henry 
( Continued  on  page  2 ) 


Only  Twelve  Drive-Ins 
Seek  Loans  from  SBA 

From  THE  DAILY  Bureau 

WASHINGTON,  July  15.  -  Only 
12  drive-in  theatres  have  applied  for 
Small  Business  Administration  loans 
since  drive-ins  became  eligible  Jan. 
1,  S.B.A.  figiu-es  revealed. 

What's  more,  none  of  them  had 
its  loan  application  approved.  So  far, 
S.B.A.  has  okayed  loans  only  for  in- 
door theatres.  Officials  said  they  had 
no  infoi-mation  available  here  as  to 
the  size  of  the  loan  applications  or 
the  reasons  for  their  rejection. 


I 


Motion  Picture  Daily 


Thursday,  July  16,  195!^, 


PEHSDML 
MEIVTIDIV 


ERIC  JOHNSTON,  president  of 
the  Motion  Picture  Association  of 
America,  left  New  York  yesterday  for 
Spokane,  Wash.  He  will  return  here 
next  week. 

• 

Ilya  Lopert,  president  of  Lopert 
Films,  and  Mrs.  Lopert  will  leave 
here  today  aboard  the  "United  States" 
for  Europe. 

• 

Leonard  Gruenberg,  general  man- 
ager of  NTA  Pictures,  will  leave  New 
York  today  for  the  Coast. 

John  Mills,  British  actor,  arrived 
in  New  York  from  London  yesterday 
via  B.O.A.C. 

Jay  Richard  Harris,  son  of  Harry 
A.  Harris,  of  Harris  Theatres  here, 
will  be  married  in  the  autumn  to 
Sandra  Sorsby. 


Coast  Lease  Signed  for 
National  Theatres  Bldg. 

From  THE  DAILY  Bureau 

LOS  ANGELES,  July  15.  -  Nego- 
tiations were  completed  yesterday  for 
a  long-term  lease  between  National 
Theatres,  Inc.,  and  S.  Jon  Kreedman 
and  Co.,  Beverly  Hills  developer- 
builders.  The  lease,  representing  an 
aggregate  rental  in  excess  of  $3,- 
500,000,  is  for  new  main  headquar- 
ters of  National  Theatres,  Inc.,  and 
its  several  subsidiaries  and  is  located 
at  9570  Wilshire  Blvd.,  Beverly  Hills. 
Completion  is  scheduled  for  Oct.  1. 

The  four  -  story  -  and  -  penthouse 
structure  will  be  known  as  National 
Theatres  Building,  Inc.  NT  will  lease 
the  entire  building,  excluding  the 
ground  floor. 

GET  ON  THE  RIGHT  TRACK  ^yf^ 

For  racing,  Monmouth;  for  resting,  the  ^^P^^ 
Berkeley! 

Mid  week  or  week  end,  it's  always  a  good  time  to  come  to 
I  TMt 


ONE  HODR  FROM  NEW  YORK  BY  TURNPIKE  &  PARKWXY 


In  New  York  City,  call  WOrth  2-4018 


i  OF  BETTER  AND 
,  FASTER  SPECIAL 

TRAILERS 

,^    From  Dependable 


1327  S.  WabMh  Chicago  630  Nmlh  Ave.  New  York 


U.  A.  Billings 


S.C.  Theatres  to  Open  on  Sunday 
Despite  Vote  Backing  'Blue  Laws' 

Special  to  THE  DAILY 

SPARTANBURG,  S.  C,  July  15.-The  State  Theatre,  one  of  the  larger 
film  operations  in  this  city,  will  open  for  business  on  Sunday  in  spite  of  the 
defeat  by  voters  yesterday  of  proposals  to  ease  the  "blue  laws."  Other  theatre 

managements  here  are  expected  to 
follow  suit. 

In  a  special  "advisory"  referendum 
yesterday,  which  is  not  binding  on 
the  legislature,  Spartanburg  County 
voters  defeated  three  proposals  to  re- 
lax the  "blue  laws"  which  prohibit 
most  commercial  and  entertainment 
activities  on  Sundays.  The  vote 
against  films  and  other  recreation 
after  church  was  6,798,  to  5,112.  The 
vote  against  repealing  the  law  prohi- 
biting public  sports,  etc.  on  the  Sab- 
bath was  7,234  to  4,660.  The  vote 
against  repealing  the  law  prohibiting 
tradesmen  and  others  from  working 
on  Sunday  was  7,355  to  4,380. 

City  residents  voted  generally  to 
allow  Sunday  amusements  and  repeal 
the  "blue  laws"  but  the  rural  areas 
turned  the  tide  against  this. 

In  spite  of  the  outcome  of  the 
referendum,  circuit  court  solicitor 
Allen  Lambright  said  today  the  situ- 
ation is  still  not  clear.  He  added  that 
he  probably  would  meet  soon  with 
city  and  county  attorneys.  Sheriff 
Brockman  and  other  officials  to  de- 
termine a  course  of  action. 

Meanwhile  some  informed  obser- 
vers here  commented  that  the  vote  in 
favor  of  strict  enforcement  is  "merely 
the  beginning"  of  "blue  law"  diflB- 
culties. 


'U'  Sales  Meet 


( Continued  from  page  1 ) 
"The  domestic  gross  billings  are  the 
largest  ever  registered  by  a  film  com- 
pany over  a  similar  period.  These  to- 
tals reflect  the  tremendous  grossing 
ability  of  current  company  releases 
and  attest  to  our  continuing  pattern 
of  growth  and  expansion." 

U.A.  Paying  Off  Part 

( Continued  from  page  1 ) 
tion,  it  is  revealed  in  papers  filed 
with  the  Securities  &  Exchange  Com- 
mission here. 

On  June  19,  UA  exercised  its  right 
to  prepay  the  following  notes:  $1,000,- 
000  to  RKO  Theatres;  $150,000  to 
the  Interstate  Circuit;  $150,000  to 
Balaban  &  Katz;  $125,000  to  Florida 
State  Theatres,  and  $75,000  to  Para- 
mount Gulf  Theatres.  This  represents 
$2,050,269.40  in  principal  and  ac- 
crued interest,  and  includes  accrued 
interest  on  a  $2,000,000  note  held  by 
Loew's   Theatres   Clearing  Corp. 

Also  on  June  19,  for  purposes  of 
providing  funds  for  additional  motion 
pictures  to  be  made  by  independents 
for  distribution  by  the  company,  UA 
issued  to  Loew's  Theatres  Clearing 
Corp.  a  promissory  note  in  the  prin- 
cipal amount  of  $1,000,000,  maturing 
October  3,  1960.  This  note  is  one  of 
two  issued  by  UA  for  the  $2,000,000 
Loew's  promissory  note  mentioned 
above.  The  other  note  issued  in  this 
transaction  is  a  short-term  note, 
which  UA  is  not  required  to  report 
to  the  SEC. 

As  of  June  30,  according  to  the 
SEC  statement,  UA  had  outstanding, 
in  addition  to  the  new  $1,000,000 
promissory  note  from  Loew's,  another 
promissory  note,  dated  May  7,  1958, 
from  RKO  Theatres  in  the  amount  of 
$1,000,000. 

UA  told  the  SEC  that  the  remaind- 
er of  the  Prudential-Puritan  loan  will 
be  used  to  increase  cash  balances  and 
to  add  to  general  funds  to  provide 
additional  working  capital  for  pro- 
ducer and  production  advances  in 
connection  with  the  financing  of  pic- 
tures and  to  further  diversification. 


Budd  Services  Today 

Funeral  services  for  Ralph  W. 
Budd,  74,  former  personnel  manager 
in  the  East  for  Warner  Brothers,  will 
be  held  today  at  Vander  Plaat  Funeral 
Home,  Wyckoff,  N.  J.,  at  3.  P.M.  In- 
terment will  follow  at  Wyckoff  Re- 
formed Church  Cemetery. 


'Beach'  Premiere  Plans 
Told  to  Foreign  Press 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  15.  -  The 
plan  for  simultaneous  global  pre- 
mieres of  "On  The  Beach,"  was  out- 
lined to  foreign  press  correspondents 
by  producer-director  Stanley  Kramer 
at  a  luncheon  here  today.  The  United 
Artists  release  will  premiere  in  25 
cities  on  six  continents  on  the  same 
night,  December  17,  1959. 

Donna  Anderson,  19-year-old  ac- 
tress who  has  been  under  contract 
to  Kramer  for  four  years  before  mak- 
ing her  bow  in  "On  The  Beach,"  at- 
tended the  luncheon.  Another  special 
guest  was  Maurice  Bergman,  newly- 
appointed  supervisor  of  the  global 
premiere  unit. 

Columbia  Denver  Office 
Under  Jules  Needleman 

Special  to  THE  DAILY 

DENVER,  July  15.-R.  C.  "Bob" 
Hill,  veteran  branch  manager  for  Co- 
lumbia Pictures  here,  is  retiring  be- 
cause of  ill  health.  He  will  be  suc- 
ceeded by  Jules  Needleman,  who 
has  been  a  salesman  for  the  company 
in  Los  Angeles. 


(Continued  from  page  1 ) 
H.   Martin,   general    sales  manager 
presiding. 

Milton  R.  Rackmil,  president  o 
Universal,  is  scheduled  to  addres 
the  meeting  tomorrow.  Product 
Ross  Hunter  is  also  scheduled  to  tali 
tomorrow  and  screen  the  first  rougl 
print  of  "Pillow  Talk."  Kirk  Douglas 
Doris  Day  and  Gary  Grant,  whose 
independent  productions  "Spartacus, 
"Pillow  Talk"  and  "Operation  Petti 
coat"  are  involved  in  the  meetings 
will  address  the  meeting  by  telt 
phone. 

Attending  from  New  York  beside 
Martin  are  F.  J.  A.  McCarthy,  assistai 
general  sales  manager  and  James  J 
Jordan,  circuit  sales  manager.  Rt 
gional  sales  managers  participatins 
are  Joseph  B.  Rosen,  Barney  Rose,  P 
F.  Rosian  and  R.  N.  Wilkinson 
Charles  Simonelli,  Eastern  advertis 
ing  and  publicity  department  man 
ager  and  Jeff  Livingston,  Fasten 
advertising  manager,  are  represent 
ing  the  advertising  and  publicity  dc 
partment. 

Senate  Unit  Approves 

( Continued  from  page  1 ) 
Communications  Commission  actioi; 
early  this  year  declaring  that  a  TV 
news  clip  showing  one  candidate  re' 
quired  equal  time  for  all  other  can 
didates.  Broadcasters  have  warnec: 
that  unless  the  ruling  is  overturned 
political  news  coverage  next  year  wil 
vanish. 

The  bill  approved  by  tlie  Senate 
committee  would  exempt  from  th( 
"equal  time"  requirement  any  news- 
casts, news  interviews,  news  docu- 
mentaries, on-the-spot  coverage  o: 
news  events,  or  panel  discussions.  Il 
declares  the  intent  of  Congress  tr 
reexamine  the  matter  within  three 
years,  and  orders  the  F.C.C.  to  sub 
mit  annual  reports  on  the  way  thi 
law  is  working. 

A  House  Commerce  Committee 
Subcommittee  has  approved  a  bil 
confined  to  newscasts,  interviews,  anc 
on-the-spot  coverage. 


'Porgy'  Benefit  Bow 
In  L.A.  Nets  $80,000 

From  THE  DAILY  Bureau 

LOS  ANGELES,  July  15.-"Porg3 
and  Bess"  opened  tonight  at  the  Car- 
thay  Circle  Theatre  to  a  distin 
guished  celebrity  turnout.  The  Wesi 
Coast  premiere  of  the  Samuel  Gold- 
wyn  film,  a  benefit  for  Cedars  of  Leb- 
anon Hospital,  was  a  complete  sellout 
over  a  week  in  advance  of  the  open- 
ing. The  benefit  performance  pro-| 
duced  over  $80,000  for  free  bed  card 
at  the  Cedars  of  Lebanon  Hospital. 

Following  the  premiere,  an  elabo; 
rate  patry  wa  sheld  at  the  Beverl; 
Hilton. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  FeckeJ 
Advertising  Manager;  Gus  H,  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vincent  Canby,  Eastern  Editors.  Holly- 
■wood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOUywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  Washington,  D.  C;  London  Bureau,  4, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  i'eter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motion 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3100. 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagher,. 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  year 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  second! 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  10c. ; 


ynami 


the  next  reason  why 
the  hottest  story  in  the 
industry  today  is 
the  20th'Fox  success  story! 


HE  MOTION  PICTURE  WHICH  TALKS  "HEART  TO  HEART" 
VITH  YOUNG  AMERICA  IS  BOUND  TO  BECOME  THE 
flOST  TALKEO-UP  ATTRACTION  OF  THE  YEAR! 


A  MESSAGE  TO  SHOWMEN 
FROM  20th  CENTURY-FOX 


1 


Within  the  next  week  or  ten  days  we  will  proudly  make  available  prints  of  BLUE  DENIM  for 
screenings.  This  is  a  picture  that  must  be  seen  before  any  bookings  are  made  or  exploitation  and 
publicity  campaigns  are  planned,  because  it  is  a  far  cry  from  the  usual  run  of  pictures.    It  is 
strong  entertamment  with  something  important  to  say,  ingredients  which  guarantee  it  real 
attention  from  today's  public  which  demands  those  very  things. 

Here  is  a  motion  picture  that  should  be  seen  by  every  man,  woman  and  teenager  in  the  U.S. 

The  men  who  made  it,  Mr.  Charles  Brackett,  distinguished  producer  and  past  President  of  the 
Motion  Picture  Academy  of  Arts  and  Sciences,  and  Mr.  Philip  Dunne,  noted  director  and  screen- 
writer, believe  that  the  screen  can  be  candid  and  provocative  about  a  subject  which  affects  millions 
.  of  young  Americans  and  their  families  in  our  present  society. 

I  think  you  will  share  my  pride  in  being  associated  with  the  release  of  BLUE  DENIM. 


ALEX  HARRISON 
General  Sales  Manager 


THE-HOTTEST  STORY  IN  THE  I  N  D  U  STRY  TO  D  AY  I 


2a 

Century-Fox 


blue  denim 


starring 


de 


m 


Produced  by  CHARLES  BRACKET!  D^recied  by  RHILIP  DUNNE 

Screenplay  by  [DUH  SOMMER  and  PHILIP  DUNNE 
STEREOPHONIC  SOUND 


HE  20TH-FOX  SUCCESS  STORY 


rthe 
hottest 
f  stoof 
^     in  the 
industiy 
today 
isth^ 
1MM 
success  stofyl 


1^  CAMPAIGN  YOUTH-TESTED,  YOUTH-APPROVED 

by  the  councils  of  leading  national  youth  organizations 


in  publications  with  a  reader- 
ship market  of  122  miUion 


UNIQUE  CAROL  LYNLEY  TRAILER  FREE  FROM  20tli! 

in  which  a  star-building  subject  has  won  the  acclaim  of  showmen 
everywhere!  Use  in  advance!  (Narration  by  Robert  Wagner) 


NATIONWIDE  "BLUE  DENIM"  FORUMS 

generating  big  interest  among  editors,  writers, 
educators,  religious  leaders,  medical  men 


RADIO  AND  TV  SPOTS 
STAR  JOAN  CRAWFORD 

who  launches  Blue  Denim  provocatively 
and  impressively  in  materials  available 
free  from  20th! 


mm 

ON  TOUR 


influencing  press,  radio  and  TV 
opinion-makers  in  hundreds  of 
areas  throughout  the  country 


Thursday,  July  16,  1959 


Motion  Picture  Daily 


7 


U.S.  and  Italy 


( Continued  from  page  1 ) 
some  220  permits  for  10  companies 
under  the  expiring  agreement. 

It  is  pointed  out  that  the  pact 
recognizes  the  principle  that  the 
American  industry  is  entitled  to  ap- 
proximately the  same  number  of  im- 
port permits  overall  as  has  obtained 
heretofore,  despite  the  defection  of 
individual  companies  such  as  RKO 
and  Republic. 

Other  highlights  of  the  agreement 
are:  allocation  of  permits  by  MPEA, 
with  notification  by  Aug.  1  preceding 
the  film  year,  with  the  right  to  adjust 
the  allocation  up  to  Aug.  1  of  the 
film  year.  The  agreement  calls  for 
an  official  rate  remittance  of  $7,000,- 
000  per  year,  to  be  effective  as  of 
September  1.  In  lieu  of  retroactivity 
of  the  pact,  the  Italian  Ministry  of 
Foreign  Commerce  has  granted  the 
special  release  of  $2,700,000. 

Ruling  on  Dubbing  Included 

The  official  remittance  of  amounts 
equivalent  to  the  dubbing  fees  is 
authorized.  The  permitted  usages  of 
the  blocked  funds  are  to  continue  as 
in  the  past  except  for  certain  detailed 
improvements  of  an  adminstrative 
nature.  Each  film  entered  officially  in 
the  Venice  Film  Festival  will  be  per- 
mitted an  official  remittance  of  the 
first  $50,000  earned  by  the  film. 

An  additional  import  permit  will 
be  granted  under  tlie  agreement  for 
each  Italian  film  financed  or  distri- 
buted by  a  member  company.  The 
agreement  also  provides  that  certain 
,  issues  of  the  dubbing  certificates 
^  which  American  companies  now  have 
and  will  accumulate  will  be  sold  to 
,  Italian  financial  institutions  at  25 
per  cent  of  the  face  amount  of  the 
certificate  at  maturity. 

Loew's  Wins 

( Continued  from  page  I ) 
fendants  were  the  sole  stockholders  of 
KTVR,  Inc.,  Colorado  Corp.,  which 
contracted  for  exhibition  of  the 
M-G-M  film  library  for  a  period  of 
seven  years  in  1956. 

Judge  Epstein  refused  to  take  under 
consideration  such  charges  by  the  de- 
fendants as  blockbooking  and  anti- 
trust violations.  As  a  result,  KTVR 
has  filed  a  separate  suit  against 
Loew's. 


60%  of  Theatre  Owners 
Now  Members  of  TOA 

Over  60  per  cent  of  all  theatre  own- 
ers in  the  nation  are  now  members 
of  the  Theatre  Owners  of  America, 
George  G.  Kerasotes,  president,  dis- 
closed in  a  special  report  to  TOA's 
membership.  Declaring  that  TOA  ex- 
perienced its  greatest  growth  in  recent 
history  in  the  fiscal  year  which  ended 
last  June  30,  Kerasotes  said  the  60 
per  cent  total  was  attained  in  the  last 
two  weeks  when  two  new  state  units 
affiliated  with  TOA. 

He  said  that  the  action  of  the 
Mississippi  Theatre  Owners  Associa- 
tion at  its  convention  June  26  in 
Riloxi,  Miss.,  in  joining  TOA,  and  the 
formation  this  past  Monday  in  Balti- 
more of  a  new  Maryland  TOA  unit, 
pushed  TOA  past  the  60  per  cent 
figure. 

In  addition,  he  told  the  member- 
ship, dues  payments  in  the  fiscal  year 
were  22  per  cent  ahead  of  the  1957-58 
fiscal  period— a  percentage  gain  also 
unprecedented  in  TOA's  recent  history. 

Two  Anti-Trust  Suits 

( Continued  from  page  1 ) 
conference"  will  be  held  on  both  law- 
suits Aug.  17.  Observers  believe  some 
form  of  consent  decree  may  be 
agreed  upon  to  prevent  drawn-out  liti- 
gation. 

Yesterday  the  lawsuit  which  Taylor 
Bros.  Theatres,  Kingsport,  Tenn., 
brought  against  King  Sul  Theatres, 
Inc.,  Wilby-Kincey  Service  Corp.  and 
major  film  distributing  companies  was 
moved  to  Knoxville.  It  had  been  filed 
in  district  court  at  Greeneville,  Tenn., 
on  May  28,  1958. 

Moving  this  case  was  prompted, 
court  officials  said,  because  of  the  sim- 
ilar suit  brought  by  New  Amusement 
Corp.,  operators  of  the  Pike  and  Tow- 
er Theatres  here  against  some  of  the 
same  defendants.  Each  suit  asks  $1,- 
000,000  in  damages  under  the  triple- 
damage  clause  of  the  anti-trust  laws. 
Intervention  by  some  independents 
and  others  looms  should  the  case  go 
to  prolonged  litigation.  Pre-trial  con- 
ferences will  determine  if  consent  de- 
cree action  is  possible  and  acceptable. 

Taylor  Bros,  operates  the  Taylor, 
Fox  and  Taylor  Drive-In  Theatres  in 
Kingsport.  King-Sul,  a  defendant, 
runs  Kingsport's  Strand  and  Rialto 
Theatres.  Wilby-Kincey  is  a  subsidiary 
of  ABC-Paramount  Theatres,  Inc. 


PEOPLE 


Jerome  J.  Wallner,  Jacob  M.  Usadi 
and  Gerald  F.  Phillips  have  been  ad- 
mitted to  membership  in  the  law 
firm  of  Phillips,  Nizer,  Benjamin, 
Krim  &  Ballon. 

□ 

Cricket  Kendall,  formerly  assistant 
to  Mary  Baker  of  JafFe  Agency,  Hol- 
lywood, and  more  recently  with  Fam- 
ous Artists  there,  has  joined  the  New 
York  staff  of  Highroad  Productions  as 
aide  to  vice-president  Irving  Rubine. 
□ 

Arthur  "Jack"  Wodell,  Jr.,  manag- 
ing director  of  the  Paramount  Thea- 
tre, Denver,  is  resigning.  He  will  be 
succeeded  by  Ralph  Roe,  formerly 
with  Fox  Intermountain  Theatres  as 
city  manager. 


NFFC  Reports 

( Continued  from  page  1 ) 
statutory     levy     British  production 
would  probably  prove  unprofitable. 

The  annual  statement  of  the  cor- 
poration discloses  that  at  tlie  end  of 
its  tenth  year  its  operation  net  loss 
totals  £3,939,803,  but  clarifies  this 
situation  with  the  reminder  that  of 
this  figure  £2,500,000  was  due  di- 
rectly to  losses  on  the  original  Brit- 
ish Lion  activities. 

The  hope  is  expressed  that  losses 
can  be  avoided  in  the  future,  and 
if  that  is  impossible,  that  Parhament 
be  asked  for  a  larger  fund  or  that 
activities  of  the  corporation  be  cur- 
tailed, leaving  industry  organizations 
to  find  their  financing  elsewhere. 

Distributors  are  urged  to  adopt  the 
so-called  pari  passu  method  in  mak- 
ing advances  to  producers,  a  method 
which  seeks  to  ensure  that  distribu- 
tors assume  a  portion  of  the  loss  on 
a  film  which  proves  to  be  a  commer- 
cial failure. 

The  report  urges  individuals  take 
production  risks  and  to  back  their 
judgment  with  their  own  money. 

In  conclusion  the  document  empha- 
sizes that  "the  funds  at  the  corpora- 
tion's disposal  are  not  unlimited.  The 
corporation  must  now  limit  future 
lending  to  the  amount  of  its  antici- 
pated receipts  by  way  of  repayments 
and  profits." 


BIG 
MUSIC 
PROMOTION 

of  title  song  with 

DICK 
CARUSO 

on  MGM  Records 


IP  ARTHUR  GODFREY  | 

TV  AND  RADIO  SHOWS 

feature  CBS  NETWORK  DISCUSSIONS  between 

BRANDON  de  WILDE 

AND  i 

SAMLEVENSON    ROBERT  Q.  LEWIS 

(TELEVISION)  (RADIO)  f 


THAT  LADY? 


A/' 


TONY  CURTIS 

knows! 

DEAN  MARTIN 

knows! 

JANET  LEIGH 

doesn't  know! 


GEORGE  SIDNEY  and  NORAAAN 
KRASNA  know  because  they 
just  happen  to  be  making  it* 


MOTION  PICTURE 

DAILY 


'OL.  86,  NO.  12 


NEW  YORK,  U.S.A.,  FRIDAY,  JULY  17,  1959 


TEN  CENTS 


Balaban  Speaks 


Exhibitors  Call  for  All-Out,  Impartial   ^ew  Films  Slated 


Sees  Excellent  Enforcement  of  Carolina  'Blue  Laws' 


ltFoss  Outlook 
For  Paramount 


ives  Optimistic  Report  to 
J.S.-Canadian  Meet  Here 


Excellent  grossing  prospects  for 
aramount  Pictures  during  the  second 
ilf  of  1959  were  predicted  by  Bar- 
n  e  y  Balaban, 
president,  and 
other  company 
executives  yes- 
terday at  the 
opening  session 
of  a  meeting 
here  of  Para- 
mount U.  S. 
and  Canadian 
d  i  s  t  r  i  bution 
heads. 

The  meeting, 
scheduled      t  o 
continue 
through  today, 
IS  the  first  of  its  kind  to  be  held 
Ilowing  the  announcement  that  the 
uiagement  services   of  Paramount 
Im  Distributing  would  be  utilized 
a  greater  extent  than  previously 
connection  with  the  distribution 
( Continued  on  page  2 ) 


3aniey  Balaban 


IGM's  'Thin  Man' 
0  TV  Syndication 

'The  Thin  Man"  television  series, 
irring  Peter  Lawford  and  Phyllis 
rk,  which  was  presented  for  two 
irs  over  the  NBC  Network,  will  be 
ered  for  syndication  by  M-G-M- 
?s  own  sales  force.  The  announce- 
snt  was  made  yesterday  by  George 
'  Shupert,  vice-president  in  charge 
■TV  for  Metro-Goldwyn-Mayer,  co- 
ident  with  the  wind-up  of  a  two 
/  sales  meeting  here. 
Shupert  also  named  Richard  A. 
rper  as  director  of  syndicated  and 
ture  sales.  For  the  past  three  years, 
rper  has  been  heading  M-G-M- 
{ Continued  on  page  7) 

ILEVISION  TODAY-page  7 


Special  to  THE  DAILY 

SPARTANBURG,  S.  C,  July  17.-In  a  prepared  statement  issued  today, 
Spartanburg  area  theatre  operators  called  for  all-out  enforcement  of  the 
"Blue  laws,"  including  a  section  barring  most  business  activity  here  on  the 

Sabbath.  Action  came  on  the  heels  of  

Tuesday's  referendum  in  which  the 
county  voted  against  repeal  of  the 
"blue  laws,"  which  prohibit  Sunday 
movies,  other  amusements  and  busi- 
ness activities. 

Counsel  for  the  theatre  operators 
here,  Chester  D.  Ward,  Jr.,  and  Sam 
R.  Watt,  took  the  position  that  refer- 
( Continued  on  page  7 ) 


Ask  Repeal  of  Local 
Ban  on  Sunday  Films 

Special  to  THE  DAILY 

ANDERSON,  S.  C,  July  16.-City 
Council  here  has  delayed  action  for 
two  weeks  on  a  request  by  theatre 
owners  inside  the  city  limits  that  a 
city  ordinance  specifically  banning 
Sunday  movies  be  repealed.  Attorney 
{Continued  on  page  7) 


Justin  Named  Assistant 
To  Karp  at  Paramount 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  16.  -  Sidney 
Justin,  who  has  been  with  Para- 
mount's  legal  department  since  1930, 
yesterday  was  named  executive  as- 
sistant to  Jack  Karp,  recently  made 
( Continued  on  page  7 ) 


Continue  Screenings 
Of  Soviet  Pictures 

The  Motion  Picture  Export  Asso- 
ciation committee  appointed  to 
supervise  distribution  arrangements 
in  this  country  for  the  seven  Soviet 
films  purchased  under  the  film  ex- 
change agreement  with  Russia  should 
complete  screenings  of  the  pictures 
sometime  next  week,  it  was  learned 
here  yesterday. 

No  more  than  five  of  the  seven 
pictures  were  screened  this  week,  ac- 
cording to  a  spokesman  for  the  MPEA 
( Continued  on  page  8 ) 

Rosenfield  Leaves  for 
European  Conferences 

Jonas  Rosenfield,  Jr.,  Columbia 
Pictures  executive  in  charge  of  ad- 
vertising and  publicity,  leaves  here 
for  London  today  for  conferences 
with  several  of  Columbia's  European- 
based  independent  producers.  He 
will  coordinate  promotion  plans  on 
five  major  releases  currently  in  pro- 
duction abroad  or  recently-com- 
pleted. In  addition,  he  will  meet 
with  representatives  of  the  special 
"Porgy  and  Bess"  units  to  discuss 
( Continued  on  page  2 ) 


Entertainment  Is  the  First  Law  of 
Survival  for  Films,  Says  Montgomery 

Everyone  engaged  in  the  art  of  making  and  selling  motion  pictures  must 
make  a  realistic  appraisal  of  his  efforts  before  he  can  meet  the  problems  of 
attracting  audiences,  Robert  Montgomery  states  in  an  interview  published  in 
this  week's  Motion  Picture  Herald  out  


today. 

Montgomery,  reactivating  his  in- 
terest in  motion  pictures  with  the 
formation  of  a  producing  company 
partnered  with  James  Cagney,  took 
time  out  from  his  completion  of 
chores  on  "The  Gallant  Hours,"  the 
Cagney  starring  vehicle  which  he  di- 
rected to  express  his  views  concern- 
ing the  state  of  the  industry. 

"The  entire  industry  is  affected  by 
what  each  of  us  does  to  reach  the 
public.  A  dishonest  campaign  on  an 
important  motion  picture  could  in- 


quire business  generally  for  the  next 
15  or  20  films  that  come  along.  We 
can't  treat  the  public  like  morons  and 
try  to  change  campaigns  to  fool  them 
when  the  first  one  doesn't  work;  like 
changing  ads  to  sell  a  drama  as  a 
comedy. 

"The  public  demands  quality.  It  is 
no  longer  attracted  to  cheapness  and 
sensationalism,  and  we  mustn't  try 
to  sell  quality  where  it  doesn't  exist. 
To  over-sell  or  over-state  your  prod- 
uct is  an  affront  not  only  to  the  pub- 
( Continued  on  page  8 ) 


Univ.  Policy 
Of  Top  Films 
Implemented 

Rackmil  Tells  Sales  Meet 
Transition  Period  Is  Over 


Milton  Rackmil 


Special  to  THE  DAILY 

CHICAGO,  July  16.  -  Universal- 
International  is  pleased  with  its  new 
production   policy    of   making  high 
quality      t  o  p  - 
budget  films 
and    plans  to 
continue  it  dur- 
ing 1960,  Mil- 
ton R.  Rackmil, 
president,  said 
here    today  in 
an    address  at 
the  conference 
o  f  company 
sales  executives. 

"The  transi- 
tion period  is 
behind  us,"  he 
declared.  "We 

have  seen  the  positive  results  of  our 
(Continued  on  page  2) 

'Ben-Hur'  Booked  Into 
Boyd  Theatre,  Phila. 

Special  to  THE  DAILY 

PHILADELPHIA,  July  16.  - 
M-G-M's  "Ben-Hur"  has  been  booked 
into  Stanley  Warner's  Boyd  Theatre 
here  to  open  around  Thanksgiving 
Day,  it  was  announced  today.  A  run 
of  more  than  two  years  was  predicted 
by  Frank  J.  Damis  of  Stanley  Warner 
as  he  signed  the  contract  and  ex- 
changed gold  pens  with  William  A. 
Madden,  M-G-M's  "Ben-Hur"  sales 
representative. 

The  film  will  play  on  a  reserved 
seat  basis. 


John  Huston  to  Produce 
Kipling  Classic  for  'U' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  16.  -  Uni- 
versal-International has  concluded 
negotiations  with  John  Huston  to 
serve  as  producer-director  of  the  Rud- 
yard  Kipling  classic,  "The  Man  Who 
(Continued  on  page  7) 


Motion  Picture  Daily 


Friday,  July  17,  1 


PERSDML 
MEIVTIDIV 


MAURICE  "RED"  SILVER- 
STEIN,  vice-president  of  Loew's 
International,  left  here  last  night  for 
London  for  a  10-day  trip  to  Europe. 
He  will  join  Sol  C.  Siegel,  vice-presi- 
dent in  charge  of  production  for 
M-G-M,  in  Paris,  London  and  Rome. 
• 

Philip  F.  Harlinc,  Fabian  Thea- 
tres vice-president,  and  Fred  Haas, 
construction  engineer  for  the  circuit, 
were  in  Albany,  N.  Y.,  from  here. 
• 

William  Goetz  and  Mrs.  Geotz 
will  arrive  here  today  from  Holly- 
wood. They  are  enroute  to  Munich. 
• 

Mrs.  James  Gribbon  has  given 
birth  to  a  girl,  Gatherine  Barbara, 
at  New  York  Infirmary.  Father  is  a 
commercial  artist  well  known  in  the 
industry. 

• 

Larry  Staresmore,  general  man- 
ager  of  Westland  Theatres,  Golorado 
Springs,  Golo.,  has  returned  there  with 
his  family  from  Europe. 

• 

Robert  Aldrich,  producer,  has  left 
New  York  for  Rome.  He  will  return 
to  Hollywood  on  Tuesday. 

• 

Oscar  Doob  has  returned  to  New 
York  from  Hollywood  following  a 
week  of  meetings  on  plans  for  the  re- 
lease of  "Ben-Hur." 

• 

Seymour  L.  Morris,  Schine  Thea- 
tre director  of  publicity  and  exploita- 
tion, became  a  grandfather  with  the 
birth  of  a  son  to  Dr.  and  Mrs.  Paul 
G.  Boomsliter,  the  latter  the  daugh- 
ter of  Morris. 

• 

Richard  Gordon,  president  of 
Amalgamated  Film  Productions,  ar- 
ried  in  New  York  from  London  yes- 
terday via  B.O.A.G. 

Mrs.  Thelma  Johnson,  Allied  Art- 
ists secretary  in  Atlanta,  and  her  hus- 
band, Dick  Johnson,  booker  for 
M-G-M,  have  left  for  a  vacation  in 
Florida. 

Bernie  Jacon,  of  Distributors  Corp. 


Para.  Outlook  Gram,  simoneiu  And    Univ.  P  o  1  i 


NEW  YORK  THEATRES 


-RADIO  CITY  MUSIC  HUl- 

Rockefeller  Center  •  Ci  6-4600 

AUDREY  HEPBURN 

In  FRED  ZINNEMANN'S  Production  of 

"THE  NUN'S  STORY" 

A  WARNER  BRO<;.  PICTURE 
in  TECHNICOLOR® 
oncJ  EAIA  NEW  STAGE  SPECTACIE  "BONAUA" 


{Continued  from,  page  1) 
and  promotion  of  Paramount  pictures 
in  the  Dominion  by  Paramount  Film 
Service  Ltd.  of  Canada. 

Sidney  Deneau,  vice-president  of 
Paramount  Film  Distributing,  under 
whose  direction  the  management 
services  will  be  performed,  and  Gor- 
don Lightstone,  general  manager  of 
Paramount  Film  Service  Ltd.  of  Can- 
ada, jointly  are  conducting  the  two- 
day  meeting. 

Canadian  branch  managers  at- 
tending are:  Mickey  Stevenson, 
Toronto;  William  Kelly,  Calgary; 
Romeo  Goudreau,  Montreal;  Norman 
Simpson,  St.  John;  Robert  Lightstone, 
Vancouver,  and  Syl  Gunn,  Winnipeg. 
Winston  Barron,  Paramount  ad-pub- 
licity manager  for  Canada,  and  Phil 
O'Neill,  Toronto  office  manager,  also 
are  meeting  participants. 

Paramount  home  office  executives 
and  department  heads,  in  addition  to 
Balaban  and  Deneau,  who  are  at- 
tending include  Adolph  Zukor,  James 
E.  Perkins,  Jerry  Pickman,  Howard 
Minsky,  Hugh  Owen,  Robert  J. 
Rubin,  Martin  S.  Davis,  Joseph  Fried- 
man, George  Schur,  Jack  Perley,  Fred 
Leroy,  Jack  Roper  and  Martin  Schank. 

Final  'Hot'  Gross  at 
State  Here:  $679,578 

United  Artists'  "Some  Like  It  Hot" 
amassed  a  huge  $679,578  total  gross 
for  its  engagement  at  the  Loew's 
State  Theatre  here,  it  was  announced 
yesterday  by  William  J.  Heineman, 
UA  vice-president  in  charge  of  distri- 
bution, and  Eugene  D.  Picker,  presi- 
dent of  Loew's  Theatres. 

The  length  of  run  for  the  Mirisch 
Company  presentation  was  15  weeks 
and  three  days.  It  ended  its  engage- 
ment Tuesday  night. 


of  America,  has  returned  to  New  York 
from  Atlanta. 

• 

Dlanne  Monson,  daughter  of  Don- 
ald Monson,  owner  of  the  Ute  and 
Chief  theatres  in  Rifle,  Colo.,  ,is  con- 
fined to  Children's  Hospital,  Denver. 
• 

Ike  Katz,  president  of  Kay  Films, 
Atlanta,  has  left  there  for  a  business 
trip  to  Tennessee. 

• 

Walter  Pinson,  president  of  Astor 
Pictures,  Charlotte,  and  Melvin  Cook, 
secretary,  have  returned  there  from 
Atlanta. 

• 

Linda  Burnett,  booker  for  United 
Artists  in  Atlanta,  is  hospitalized  there 
following  an  automobile  accident. 
• 

Hal  Wallis,  producer,  will  leave 
the  Coast  at  the  weekend  for  New 
York,  and  will  leave  here  shortly 
thereafter  for  Germany. 


Hunter  at  'U'  Meeting 

Special  to  THE  DAILY 

CHICAGO,  July  16.-Gary  Grant, 
Ross  Hunter  and  Charles  Simonelli 
arrived  here  tonight  from  Hollywood 
to  attend  the  current  Universal-Inter- 
national sales  executives  conference. 
Grant  is  meeting  infonxially  with  the 
sales  executives  in  order  to  tell  them 
about  "Operation  Petticoat,"  made  for 
U-I  by  his  Granart  Productions. 
Hunter  is  taking  with  him  a  rough  cut 
of  "Pillow  Talk,"  which  he  and  Martin 
Melcher  produced,  in  order  to  give  the 
sales  executives  an  advance  look  at  the 
romantic  comedy. 

Simonelli,  U-I's  Eastern  advertising 
and  publicity  department  manager, 
who  has  just  concluded  a  week  of 
meetings  with  studio  executives,  will 
brief  the  conference  on  the  company's 
advertising  and  promotion  plans  for 
"Pillow  Talk,"  "Operation  Petticoat" 
and  "Spartacus." 


IC 


''Anatomy'  Is  Showing 
Strong  Staying  Power 

Otto  Preminger's  "Anatomy  of  a 
Murder,"  which  opened  to  record- 
breaking  business  in  its  first  key-city 
engagements,  has  shown  outstanding 
staying  power  in  its  second  weeks, 
with  many  dates  equalling  and  sur- 
passing first  week  grosses,  Columbia 
announced  yesterday. 

In  New  York,  the  second  week  at 
the  Plaza  was  off  less  than  $1,000  from 
the  all-time  house  record  of  $26,000 
established  in  the  opening  stanza.  At 
the  Criterion,  the  second  week  was  a 
big  $55,000. 

In  Detroit,  "Anatomy"  grossed 
$24,000  at  the  United  Artists  Thea- 
tre to  equal  its  initial  week.  In  addi- 
tion, the  opening  day  of  the  third 
week  surpassed  the  opening  day  of 
the  first  two  weeks.  First-week  total 
at  the  Woods  Theatre  in  Chicago  was 
$52,000,  outgrossing  all  previous  Co- 
lumbia pictures  at  that  house.  At  the 
Trans-Lux  in  Washington,  "Anatomy" 
broke  the  all-time  house  record  with 
a  first-week  gross  of  $21,500. 

In  Boston,  the  take  for  the  opening 
seven  days  at  the  Gary  Theatre  was 
better  than  $19,000,  topping  even 
holiday  business  there  this  year.  At 
the  Beach  Theatre  in  Atlantic  City,  the 
fi'rst  five  days  of  the  second  week  sur- 
passed the  total  of  the  initial  seven 
days. 


( Continued  from,  page  1 ) 
retooling,  and  we  look  forward 
the  future  with  continued  optini 
and  realistic  confidence." 

To  implement  the  pohc)^  Univc 
is  now  in  the  midst  of  a  numbei 
important  production  deals  to  set 
top  literary  properties,  big  stars, 
rectors  and  producers,  Rackmil  s 
He  cited  the  recent  deal  conclui 
with  Marlon  Brando  to  star  in  " 
Ugly  American";  also  the  plans 
star  Susan  Hayward  in  "Elepli 
Hill";  and  a  deal  with  Ross  Hui 
to  produce  a  film  based  on  Fan 
Hurst's  "Back  Street." 

Some  as  Yet  Unannounced 

Along  with  these  properties,  Ra 
mil  told  the  sales  executives, 
company  will  soon  announce  n 
productions  to  star  Rock  Huds 
Kirk  Douglas,  Doris  Day,  Gary  Grn 
Tony  Curtis,  and  Lana  Turner, 
of  whom  are  presently  in  some 
Universal's  current  box  office  s 
cesses  and  upcoming  pictures. 

Rackmil  predicted  that  the  soon 
be  released  "Pillow  Talk"  and  "C 
eration  Petticoat"  would  match  t 
box  offices  success  of  "Imitation 
Life"  which  has  already  been  demc 
strated  and  that  of  "This  Earth 
Mine"  which  gives  evidence  of  t 
same  kind  of  performance  at  the  b 
office  in  its  initial  engagements.  F 
"Spartacus"  he  predicted  a  worl 
wide  boxoffice  performance  tl; 
"should  match  the  industry's  grei 
of  all  time." 


^Circus'  Party  Today 

The  Roxy  Theatre  will  "host"  two 
thousand  boys  and  girls  from  Protest- 
ant, Jewish  and  Cathohc  organizations 
today  at  10  A.M.  at  the  first  New 
York  showing  of  "The  Big  Circus." 
Felix  Adler,  noted  white-faced  circus 
clown  and  his  wife  Amelia,  the  only 
woman  clown,  will  welcome  the 
youngsters  who  will  be  given  balloons 
and  "Big  Circus"  comic  books. 


Rosenfield  Leaves 

( Continued  from  page  1 ) 
plans  for  the  release  of  the  Samu 
Goldwyn  production  in  England  ai 
the  Continent. 

In  London  the  Columbia  exeeuti' 
will  visit  the  sets  of  Sam  Spiege 
"Suddenly,  Last  Summer"  and  Gar 
Reed's  "Our  Man  in  Havana"  Whi 
in  England  he  will  confer  with  N 
J.  Frankovich,  chairman  of  Columb 
Pictures  of  Great  Britain,  and  S) 
Mirkin,  the  domestic  department 
European  publicity  coordinator. 

Carreras  Meeting  Scheduled 
Rosenfield  will  also  meet  wit 
James  and  Michael  Carreras,  execi 
lives  of  Hammer  Productions,  to  r( 
port  on  promotion  activities  fc 
"Yesterday's  Enemy."  In  Paris,  cor 
ferences  will  be  held  with  producei 
Stanley  Donen  and  Raoul  Lev) 
Donen  has  just  finished  producin 
and  directing  "Once  More,  Wit 
Feeling,"  and  Levy  recently  com 
pleted  "Babette  Goes  to  War." 

Rosenfield  will  be  accompanied  h 
his  wife  on  the  trip  and  will  speni 
three  weeks  in  Europe,  part  of  tin 
time  on  vacation.  In  addition  to  Loii 
don  and  Paris,  he  will  visit  Florence 
Venice  and  Copenhagen. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publislier;   Sherwin  Kane   Editor-  Tame,  n    T„»rc   at   ^  ^^TT  ^Tl  TT!  ;:  1 


Advertising  Manager;  Gus  H.  Fa  use],  production  ^lana^er,  TELEV1SI(_)\    J        W  Charl 

wood    ^    ir.--    t..,mj:___  ,  -„  _  .      .      -   • 

Bea 
Pi 
C 
V 


oily 


class 


in  the  Americas  and  $12  foreign.  Single  copies,  10c. 


X  new 
motion 

has  opene 


SAMUEL  COLDWYN'S 


A  NEW 
ERA  (N  - 
MOTION 

PICTURES 


a  n  d 


TOOO'AO  TiCHMICOWR 


ALL  SEATS  RESERVED 


Bos\ey  CrowtUer 

..PORGY  ^^l^^f^lu.  A  classic 

on  the  screen.  IN.  j^as directed 

adapted  and^^^f "^f  Wth  continu- 
a  script  that  iarrly  b»-«  „,p,es. 
ons  melodrama  and  the  p   S  ^^^^^^^^ 

of  ^-^^\Z7Zx  the  motion 
peaks.  ^»e  can  almost  ^^.^^^  ^, 

nicture  medium  is  the  one 
';:rdesti«edall*enme. 

\/Vanda  Hale 
(DaUy  Hews)  says: 


■ 


T,Trcm'  IS  A  CLASSIC 
that  can  go  on  nntt  ^^^^^ 

i^-^^-l  ^"*"'^i:  p  odnction  is  superb- 
nothingness- The  P^^^^i^^heshtn- 

SidneyPomer  «P«'  Dandridge 
-«^^^^rtPe^rBaileyisato«eroi 
is  excellent,  Pearl 
strength. 

pool  V.  BecWey 

The  result  is  daz^li»S- 

Alton  Cook 

..PORGY  ANDBESS  REA  i^have 
AGAIN. Perfectly  cast^The P  P  ^^.^^^ 
tsto  and  enthusiasm,  their 

run  bign- 

Jesse  Zonser 

iroSl^S'^.-most 
Siting  musical  iaiom- 


jostin  Gilbert 
(Daily  Mirror^  says: 

"-OKGVA..BE^l--;pr 
WYN...a  radiant  and  p^^^y 

V-^^^'^^'tlpn^^onofproauctions 
and  Bess' in  the  pan 
that  kindle  human  flame. 

Irene  TWrer 
(Post)  soys: 
.SING  013T  THE  GOOl)^^^^^^^^^^^ 

fectly  synchronat  d  g„„a 
beautifulmusic,poigna»'=y' 
humor  and  pathos. 

^FEMogozinesays: 

"AMERICAN  CtAS^lC^^ 
ANEW!ItsUtter^;;t  dancing,  and 
ligious  feeling,  love 


music  I 


Hewsweek  says: 


asSportin  Lite,i 
for  ]oyi 

Rose  PeUwick 

..PORGY  AND  BESS 
CENT.  Humor  ^^  ^f^,  ^j^ient 

^^^.'^%trer';:oi:>ep^ctur^ 

The  Associotea  Press  soys: 

..pORGYANDBESS'amagi^^^^^^^^^ 

Mnation  of  excitement  to  ^^^^^ 

A  deeply  moving  theat^ 
that  pulses  with  vigor. 

Saturday  Reviev/  says: 
"IT  IS  SUPERBl" 


mS 


F\\m  Daily  says: 

BLOCKBXJSTER.  1  ^^^^^„„„ers  oi 
ances  stack  up  a  re- 
Acaden.y  "^^r^^^ie.  No  previous 

!::X;-n^naus«,reeo.d. 

HoUyv^ood  Reporter  soys: 

-B0EXHEMC^2S:l^-ro^^ 

sentedwiAvocalaudv  a 
„„sical  bridges  best  the 

scene  to  sceue  are  P      ^^^^,„g,aphy  r^ 
--''-^"TberFusediutoamovrng 
3j  its  visual  best. 
andiuspiriuS^^*'^"- 

fA.P.  OaWy  soy*' 

„,r.AV  THE  FINEST 
.ARABEEXAMPEEOFTO  ^^^^ 

btnding  of  pb-o^"|;;%,e  classic. 
„usic.  The  best  ever  S     ^.^.^^^^  p^,. 
Sbines«i*u;e«.o«bk  „^„sicbas 
forinanees.TheGe':^  ^^a.Aproduc- 
been  magnificently  rec  ^^^^ 
tionoftbe  bigbestjf  ,^„.,..eshand 

l^^'^^'*  endear  it  to  all 

^ew  and  vibrant 

xvlio  see  it. 


ISA  p.  Herald  says:  ■ 

^RT,  entrancing  ai  ^^^^      ^^.^^  ^^^or- 
achievement  .A"  background. 
tance.Magnificentphy  ^y,„„erly 
rineaiidsensimej  b.tViegreat 
fecttechnicalpb  ,,„,„o,i. 
Gershwin  music  lo 
drous  lite. 

Boxoffice  soy*-- 

,  .TT  COUNTS. 
"A  TK1X3MPH  0^^^^,^^.^o.  pic 
g^onousandun£o^.et  3^„„„„. 
t„re  expeneuee,  J  g,„„s. 

„ent  to  G«W"';„;Janding.  All  the 
The  acting  rs  out  inten- 

„armth  oi  feeh"g  r^^,^  score  is 

sityottheHeywardpM  ^..^^p^^^,, 

U  ^ne  of  our  best  actors, 
himselt  one  " 


^.p.  Exhibitor  says: 

.SOMETHING  ^X^^ 
taiument  value,  »agn  ^^^^^^^ 

tion  of  the  story. 


Daily  Variety  scys: 

..INEE.  ^^^^''^Zf^n.  S 
KECTED.  ^-Sf  and  artistry." 
snug.  There  is  beauty 

J     Film  Jour""' 
.^dependent* 

"STKI«^^^l!rmm^ial  strengths^ 
Ifdifficult  to  duplicate. 


Variety  says: 


NOW  PLAYING  CARTHAY  CIRCLE,  LOS  ANGELES 
OPENS  JULY  22n(l  CORONET,  SAN  FRANCISCO... McVICKERS,  CHICAGO 
OPENS  AUGUST  6th  ASTOR,  BOSTON 
OPENS  AUGUST  12tli  TIVOU,  TORONTO 


SAMUEL  GOLDWYN 


presents 


PORGYand  BESS 


Co-Starring 

SIDNEY  POITIER 


DOROTHY  DANDRIDGE  •  SAMMY  DAVIS,  JR.  •  PEARL  BAILEY 


Music  by  GEORGE  GERSHWIN  •  Libretto  by  DuBOSE  HEYWARD 
Lyrics  by  DuBOSE  HEYWARD  and  IRA  GERSHWIN  (Founded  on  the  play  'Porgy'  by  DuBOSE  and  DOROTHY  HEYWARD) 
Originally  produced  for  the  stage  by  the  Theatre  Guild  'Screenplay  by  N.  RICHARD  NASH 

Directed  by  OTTO  PREMINGER  •  Distributed  by  COLUMBIA  PICTURES 
Produced  In  TODD-AO®  •  TECHNICOLOR®  •  STEREOPHONIC  SOUND 


iday,  July  17,  1959 


Motion  Picture  Daily 


7 


Ixhibitors  Call  Astaire  Stars  in  New 

Chrysler  Spec  on  NBC 

Fred  Astaire  will  star  in  an  all-new 
hour-lone;  live  musical  colorcast  on  the 
NBC-TV  Network  Wednesday,  Nov. 
4,  from  nine  to  10  P.M.,  it  was  an- 
nounced vesterdav  by  David  Lew, 
vice-president,  NBC  Television  Pro- 
grams and  Talent. 

The  program  will  be  called  "An- 
other Evening  with  Fred  Astaire." 
Guest  stars  for  the  show,  which  again 
will  be  sponsored  by  the  Chrysler 
Corp.,  will  be  announced  in  the  near 
future. 


{Continued  from  page  1) 
ium  results  show  the  public  wishes 
rict    enforcement"    of   the  "blue 
/s"  as  such. 

If  this  is  done,"  they  declared, 

r  clients  will  not  open  their  thea- 
s  on  Sunday.  However,  if  this  is  not 

e,  we  will  decide  after  this  Sunday 
at  our  future  course  of  action  will 

It  all  depends  on  the  manner  in 
ich  the  'blue  laws'  are  enforced 
iday." 

IJnder  the  blue  laws,"  Ward  point- 
out,  "a  man  who  operates  a  busi- 
s  on  the  Sabbath  would  be  subject 
fine  of  up  to  $500,  and  each  of  his 
ployes  would  be  subject  to  fine  of 


k  Repeal 

(Continued  from  page  1 ) 
gene  Haley,  representing  the  thea- 
owners,  asked  the  city  to  repeal 
ordinance    which    he  termed 
ther  far-fetched   and  discrlmina- 
y,"  and  leave  the  matter  up  to 
state. 

'he  theatres  presented  petitions  to 
council  signed  by  2,100  persons, 
lying    to    questions    by  Mayor 
les  M.  Cathcart,  Haley  said  that 
vies  would  be  shown  at  2,  4  and 
M.  on  Sundays  if  the  city  ordi- 
ice  were  repealed. 
Meanwhile,  three  drive-in  theatres 
side  the  city  have  been  opened 
the  past  two  Sundays.  The  op- 
tors  are  facing  charges  of  "blue 
violations. 


istin  Named 

(Continued  from  page  1 ) 
company's  vice-president  in 
rge  of  the  studio.  In  addition  to 
new  duties,  Justin  will  continue 
resident  counsel  and  head  of  the 
lio  legal  department,  a  post  he  has 
i  since  1946. 

ustin  joined  the  Paramount  New 
k  home  office  staff  in  1930  and 
isferred  to  the  Coast  in  1935.  He 
ceeded  Karp  as  resident  counsel 
5n  the  latter  became  executive 
stant  to  Y.  Frank  Freeman,  who 
gned  recently. 

'rior  to  joining  Paramount,  Justin 
associated  with  the  legal  firm  of 
Hips  and  Nizer. 


fve  for  55th  St, 

rrangements  have  been  made  for 
showing  of  four  French  films  at 
55th  St.  Playhouse  here  to  follow 
current  booking,  "Grisbi,"  which 
Iso  French.  The  upcoming  pictures, 
from  United  Motion  Picture  Or- 
ization  are  "Le  Beau  Serge," 
ung  Girls  Beware,"  "Sans  Famille" 
"Speaking  of  Murder." 


useunt'  Strong  in  D.C, 

iorrors  of  the  Black  Museum"  is 
)rted  by  American  International 
ures  to  have  grossed  $11,500  at 
drive-ins  and  three  conventional 
tres  in  Washington,  D.  C,  ex- 
ling  by  $5,000  the  company  s 
'ious  highest  grosser. 


Fryman  and  Ziv  Sign 
For  Three  TV  Series 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  16.  -  Fred 
DofF,  president  of  Fryman  Enter- 
prises, has  concluded  a  deal  with 
Ziv  Television  Programs  to  produce 
three  series  in  partnership  with  Ziv. 

The  first  series,  "The  Mickey 
Rooney  Show,"  will  star  Rooney, 
Fryman's  major  stockholder.  The 
pilot,  scripted  by  Hal  Biller  and  Aus- 
tin Kalisch,  will  roll  Nov.  15. 

The  same  writers  are  scripting 
"The  Lariat  Kid,"  a  "teen-age  west- 
ern." DofF  will  produce  "The  Mickey 
Rooney  Show"  and  serve  as  execu- 
tive producer  of  "Lariat." 

The  third  Fryman  will  make  for 
Ziv  is  still  in  the  discussion  stage. 

'Tarzan,'  Film  and  Star, 
Set  Jacksonville  Mark 

Reports  received  at  Paramount 
headquarters  here  state  that  "Tar- 
zan's  Greatest  Adventure"  has  given 
the  Town  and  Country  Theatre, 
Jacksonville,  the  biggest  single-day 
gross  in  the  history  of  the  house, 
$2,143.  It  was  registered  opening  day, 
Tuesday,  when  Gordon  Scott,  who 
plays  the  title  role  in  the  Paramount 
adventure  drama  based  on  the  Edgar 
Rice  Burroughs  writings,  visited  the 
theatre. 

Business  has  been  exceptionally 
strong  at  the  theatre  ever  since  the 
opening,  it  was  stated. 


MPPC  Gives  $557,587 
To  21  Coast  Charities 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  16.  -  The 
Motion  Picture  Permanent  Charities 
split  up  $557,587  among  21  Los  An- 
geles charitable  organizations  yester- 
day in  the  first  of  two  disbursements 
of  funds  raised  in  the  film  industry's 
1959  federated  campaign. 


Huston  to  Produce 

(Continued  from  page  1) 
Would  Be  King,"  to  be  filmed  next 
year  for  Universal  release  on  location 
in  India. 

The  Huston  production  will  be  one 
of  the  most  important  properties  to 
be  made  for  Universal  next  year,  ac- 
cording to  Edward  Muhl,  U-I  vice- 
president  in  charge  of  production, 
who  made  the  announcement. 


Television  T^datj 

'The  Thin  Man'  Who's  Where 


( Continued  from  page  1 ) 
TV  sales  efi^ort  on  its  feature  films  and 
short  subject  packages.  He  will  con- 
tinue to  supervise  sales  in  this  field 
as  well  as  concentrate  on  M-G-M- 
TVs  expansion  into  syndicated  sales. 

Harper  said  the  prime  purpose  of 
the  two  day  meetings  was  to  formu- 
late over-all  syndication  sales  plans 
and  policies  with  special  emphasis  on 
M-G-M-TV's  first  offering,  "The  Thin 
Man."  Shupert  declared  that  "in  set- 
ting up  a  syndication  sales  depart- 
ment, M-G-M-TV  has  every  intention 
of  becoming  a  leading  competitor  in 
this  field." 

In  addition  to  Shupert  and  Harper, 
those  addressing  the  M-G-M-TV  syn- 
dication sales  meeting  were  Jason  Ra- 
binovitz,  director  of  business  affairs; 
Sol  Schreiber,  operations  manager; 
John  B.  Burns,  director  of  national 
sales;  Bill  Gibbs,  director  of  the  com- 
tnercial  and  industrial  film  division; 
Monroe  Mendelsohn,  promotion  man- 
ager, and  Al  Cohan,  of  the  M-G-M 
publicity  department. 


"Brodkin,  Houseman, 
Coe  to  'Playhouse  90' 

■  Fred  Coe,  Herbert  Brodkin  and 
John  Houseman  have  been  signed  by 
the  CBS  Television  Network  to  pro- 
duce six  "Playhouse  90"  dramas 
apiece  during  the  19.59-60  season.  The 
premiere  offering  of  the  series'  fourth 
season,  Thursday,  Oct.  1,  will  be  pro- 
duced by  Peter  Kortner. 

The  series  of  90-minute  dramas  is 
completely  sponsored  for  the  coming 
season.  "Playhouse  90"  will  be  pre- 
sented by  the  American  Gas  Associa- 
tion, Allstate  Insurance  and  Camel 
Cigarettes.  The  program  will  be  seen 
on  alternate  Thursdays  with  the  series 
of  Revlon  specials. 


Budweiser  Renews  NTA 
'U.S.  Marshal'  Series 

Annheuser-Busch,  brewers  of  Bud- 
weiser Beer,  this  week  renewed  for 
a  second  year  sponsorship  of  National 
Telefilm  Associates'  "U.S.  Marshal," 
TV  film  series  starring  John  Bromfield. 
Present  plans  call  for  a  considerable 
expansion  in  the  total  market  list  for 
the  series,  which  opened  in  93  situa- 
tions in  September,  1958. 

Filming  of  the  second  series  of  39 
half  hour  programs  will  start  at  the 
Desilu  Studios  in  Hollywood  early  in 
August.  Desilu  produces  the  series  in 
association  with  NTA. 


Julian  Goodman  has  been  named 
director  of  news  and  public  affairs, 
effective  immediately,  it  was  an- 
nounced by  William  R.  McAndrew, 
vice-president,  NBC  News.  An  NBC 
newsman  for  14  years  and  most  re- 
cendy  manager  of  news  for  NBC  in 
Washington,  Goodman  will  be  as- 
signed to  New  York  in  his  new  posi- 
tion. He  will  be  succeeded  in  Wash- 
ington by  Elmer  W.  Lower. 

□ 

James  H.  Geer  has  been  named 
controller  of  the  CBS  Television  Net- 
work. He  comes  to  his  new  post  from 
AGF  Industries,  where  he  had  been 
assistant  comptroller  since  June,  1957. 
□ 

Herbert  W.  Hobler,  formerly  vice- 
president  in  charge  of  sales  for  Tele- 
PrompTer  Corp.  and  for  the  past 
year  a  sales  management  consultant, 
has  joined  Videotape  Productions  of 
New  York  as  director  of  sales  develop- 
ment, it  was  announced  by  John  B. 
Lanigan,  vice-president  and  general 
manager  of  the  company. 

□ 

The  appointment  of  Albert  Feld- 

man  as  assistant  director  of  an  ex- 
panded radio-TV  department  was  an- 
nounced by  Ruder  &  Finn,  New  York 
public  relations  firm.  In  his  new 
post,  Feldman  will  assist  Mildred 
Vigderhouse,  radio-TV  director. 
□ 

Walter  Cronkite,  CBS  news  com- 
mentator and  host,  was  elected  pres- 
ident of  the  National  Academy  of 
Television  Arts  and  Sciences  in  a 
cross-country  telephone  meeting  of 
the  organization's  national  trustees. 
Frederick  DeCordova  was  elected  ex- 
ecutive vice-president;  David  Suss- 
kind,  vice-president  (New  York);  Arn- 
old Wilkes,  vice-president  (Balti- 
more); Irv  Kupcinet,  vice-president 
(Chicago)  and  John  Secondari,  vice- 
president  (Washington). 

Explosion  at  Desilu 

HOLLYWOOD,  July  16.-Damage 
caused  by  a  flash  explosion  and  fire 
in  an  underground  film  storage  vault 
at  Desilu's  Culver  City  studios  today 
is  estimated  at  $1,500.  Films  which 
had  been  left  in  storage  belonged  to 
RKO  and  consisted  mainly  of  stock 
footage. 


THE 


They  said:  This  guy  starts 
where  Capone  left  off!" 


RTES  Outing  July  30 

The  Radio  &  Television  Executives 

Society  will  hold  its  first  annual  outing  means  "THE 

Thursday,   July   30,   at  the  Pelham  BIG  OPERATOR 

Country  Club,  Pelham,  N.Y.  Reserva- 
tion^   are    $9    per    person,    including  An  Alber.  Zugsnn,.h  Production. 


dinner. 


In  association  with  Fryman  Enterprises.  From  M-G-M. 


8 


Motion  Picture  Daily 


Friday,  July  17, 


IS 

bOX-OFFICE 
dYNAMITE ! 


blue  denim" 


Soviet  Films 


{Continued  from  page  1) 
special  committee.  Not  every  mem- 
ber, and  they  include  John  P.  Byrne, 
Alex  Harrison,  James  R.  Velde,  James 
E.  Perkins  and  Bernard  E.  Zeeman, 
has  seen  all  five  pictures,  however,  it 
was  pointed  out. 

It  is  reported  that  Harrison,  now 
in  California,  saw  all  five  pictures 
before  his  departure.  Velde,  on  the 
other  hand,  has  been  forced  to  miss 
some  screenings  because  of  illness. 
A  further  obstacle  to  full  committee 
screenings  has  reportedly  been  the 
absence  of  dubbing  or  sub-titling  on 
some  films.  This,  of  course,  calls  for 
the  attendance  of  an  interpreter  at 
such  screenings. 

Will  Meet  After  Screenings 

Following  completion  of  the  screen- 
ings, the  committee  will  meet  to  work 
out  details  of  handling  the  films.  The 
pictures  and  their  U.S.  distributors 
are:  "The  Cranes  Are  Flying,"  War- 
ner Bros.;  "Swan  Lake,"  Columbia; 
"The  Idiot,"  20th  Century-Fox;  "Cir- 
cus Artists,"  Paramount;  "Othello," 
Universal;  "Don  Quixote,"  MGM; 
and  "Quiet  Flows  the  Don,"  United 
Artists.  The  MPEA  committee  is  ex- 
pected to  set  a  date  for  the  premiere 
of  the  first  picture,  "The  Cranes  Are 
Flying,"  for  sometime  in  September 
in  Washington. 


Montgomery  Urges  Quality 


{Continued 

lie  but  to  the  industry  in  general," 
Montgomery  continues. 

Montgomery,  whose  company 
rented  space  at  MGM  to  make  "The 
Gallant  Hours,"  is  hopeful  of  deliver- 
ing the  film  for  United  Artists  re- 
lease by  October  31,  to  be  shown  to 
Admiral  Halsey  (portrayed  by  Cag- 
ney)  on  the  occasion  of  Admiral  Hal- 
sey's  birthday. 

Sees  'Emotional  Experience' 

"Going  to  the  movies  is  an  emo- 
motional  experience,  not  an  intellec- 
tual experience.  Entertainment  is  the 
first  law  of  survival  for  motion  pic- 
tures. Films  that  set  out  primarily  to 
educate  or  sell  a  message  generally 
fail  to  attract  the  masses  interested 
in  paying  for  'escape',"  Montgomery 
added.  He  takes  issue  also  with  film- 
makers who  stretch  their  films  into 
three  hours  or  longer  to  tell  a  story 
that  can  be  told  in  much  less  time  to 
the  advantage  of  both  exhibitor  and 
patron. 

Returning  to  films  after  a  long  pe- 
riod devoted  to  television,  in  which 
he  claims  there  are  too  many  bar- 
riers in  the  way  of  entertainment. 


from  page  1 ) 
with  networks,  agencies  and  sponsors 
getting  more  rugged,  Montgomery 
takes  a  stand  for  pay-TV,  believing 
that  it  is  deserving  of  a  fair  trial,  and 
claiming  that  the  public  unwittingly 
pays  for  "free  TV"  through  the  pur- 
chase of  the  sponsor's  products. 

During  Montgomery's  long  period 
away  from  Hollywood  production,  he 
was  one  of  the  leading  figures  in  tele- 
vision. 

Will  Present  Broadway  Play 

Engaged  in  a  search  for  at  least 
three  properties  which  the  Mont- 
gomery-Cagney  Productions  unit 
plans  to  make  over  the  next  four 
years,  Montgomery  says  he  favors  a 
particular  story  (unnamed)  which  he 
would  present  as  a  play  on  Broadway 
before  bringing  it  to  the  screen. 

In  a  further  comment,  the  pro- 
ducer-director, who  would  not  be 
averse  to  getting  into  grease  paint 
again  for  a  suitable  role,  says  that 
any  violation  of  good  taste  in  the 
making  of  motion  pictures  is  a  re- 
sponsibility of  the  producer,  that  this 
should  be  regarded  as  an  unwritten 
clause  in  the  Production  Code. 


Atlanta  WOMPI  Names 
Committee  Chairmen 

Special  to  THE  DAILY 

ATLANTA,  July  16.  -  Mrs.  Jean 
Mullis,  newly  elected  president  of  the 
local  chapter.  Women  of  the  Motion 
Picture  Industry,  has  set  up  the  fol- 
lowing committee  chairmen. 

Program,  Mrs.  Opal  Tate;  pub- 
licity, Miss  Hilda  Knight;  member- 
ship, Mrs.  Neil  Middleton;  social, 
Mrs.  Charlene  Jones;  extension,  Mrs. 
Johnny  Barnes;  service,  Mrs.  Juanita 
Elwell;  by-laws,  Mrs.  Jackie  Coward; 
finance,  Mrs.  Helene  Spears;  bulletin, 
Marcelle  Davis;  historian,  Mrs.  Betty 
Rook;  parliamentarian,  Mrs.  Stella 
Poulnot;  public  relations,  Mrs.  Louise 
Bramblett;  sunshine,  Mrs.  Lois  New; 
telephone,  Dottie  Southland;  toast- 
mistress,  Mrs.  Christian  Gilliam,  and 
gifts,  Mrs.  Tillie  Shapiro. 

Name  WOMPI  Chairmen 

DENVER,  July  16.  -  The  Denver 
chapter  of  Women  of  the  Motion  Pic- 
ture Industry  has  named  the  follow- 
ing committee  chairmen  for  the  com- 
ing year:  program,  Pat  Hill;  member- 
ship, Joan  Wallace;  social,  Irene  Ca- 
nino;  publicity,  Paulene  Hall;  finance, 
Virginia  McNeil;  by-laws,  Edith  Mus- 
grave;  service,  Ann  Miller;  extension, 
Tony  Dyksterhuis;  historian,  Dorothy 
Orino;  bulletin,  Monica  Farrell  and 
Bernice  Gilmore. 


'Mysterians'  Proving 
Top  Box  Office  Draw 

"The  Mysterians"  is  proving  to  be 
one  of  the  top  box-office  attractions 
of  the  summer,  according  to  reports 
now  being  compiled  in  the  MGM 
home  office.  On  the  heels  of  its  gross 
of  over  $500,000  in  96  New  York  area 
theatres,  the  science-fiction  thriller 
has  started  its  second  wave  of  satura- 
tion bookings  in  the  metropolitan 
area. 

Important  exploitation  and  televi- 
sion campaigns  are  major  factors  in 
the  success  of  "The  Mysterians,"  it 
was  pointed  out.  Throughout  the 
summer.  Jack  Byrne,  MGM  vice-pres- 
ident and  general  sales  manager,  and 
his  staff  will  be  setting  saturation 
campaigns  wherever  possible. 


'Hofe'  Sets  Record 

United  Artists'  "A  Hole  in  the 
Head"  set  an  opening  day  record 
Wednesday  for  a  non-holiday  week- 
day with  a  first  day  gross  of  $13,808 
at  Loews  State  Theatre  here,  it  was 
announced  by  William  J.  Heineman, 
vice-president  in  charge  of  distribu- 
tion. 


Jazz  Combo  for  ^Beach" 

An  all-star  jazz  combo  has  been 
formed  to  record  major  portions  of 
the  sound  track  score  for  Stanley 
Kramer's  "On  The  Beach."  The 
combo  includes  Bob  Bain  on  guitar, 
Gus  Bivona  on  clarinet,  Pete  Candoli 
on  the  trumpet,  Benny  Carter  on  tenor 
sax,  Shelley  Manne  on  percussion.  Red 
Mitchel  on  bass  and  Johnny  Williams 
on  the  piano.  The  balance  of  the 
score  for  the  United  Artists  release 
will  be  recorded  by  a  75  piece  sym- 
phony orchestra  being  formed  in 
Hollywood. 


*jBigr'  Bows  Aug,  4 

"The  Big  Fisherman,"  a  Rowland 
V.  Lee  production  in  Panavision-70, 
will  have  its  world  premiere  on  the 
evening  of  August  4  at  the  Rivoli 
Theatre  here.  The  Buena  Vista  release 
will  open  the  next  day  on  a  reserved 
seat,  10  performances  a  week  basis. 


PEDPU 


Steve  Banovich,  associated 
the  Roxy  Theatre  here  for  the 
18  years,  most  recently  as  s[ 
assistant  to  the  vice-president, 
been  named  house  manager  ol 
theatre,  succeeding  William  ^: 
who  resigned  recently  to  accep 
other  managerial  post. 

□ 

Paul  Levinson  has  been  appo 
legal  counsel  of  Independent  M 
Picture  Producers  Association,  T 
wood.  He  will  work  closely  wit! 
ward  Finney,  president,  on  ind 
problems. 

□ 

Marvin  Borowsky,  screen  w 
has  been  named  chairman  of  the 
tion  Picture  Relief  Fund  for  tht 
suing  year.  He  succeeds  W 
Tuchock,  who  had  served  in  the 
for  the  past  two  years. 

□ 

Andre    Baruch,  announcer, 
been   signed  by  American  Int(! 
tional  Pictures  to  narrate  the  p 
gue    and    handle    the  annour 
chores  for  the  special  trailers  td 
prepared  for  "Sign  of  the  Gladi: 
He  also  will  record  radio  and 
spots. 

□ 

Montgomery  Clift,  now  in  Lonj 
will  receive  there  today  the  Crj 
Star  of  the  French  Academy  of 
tion  Pictures  as  "best  foreign  ; 
of  the  year"  for  his  performanci 
the  American  soldier  in  "The  Y 
Lions"  last  year. 

□ 

Francis  A.  Bateman  has  been  na 
by  Inter-Continent  Releasing  Or 
ization  to  supervise  sales  in  the 
ritories  of  Los  Angeles,  San  F 
Cisco,  Portland,  Seattle,  Salt  I, 
City  and  Denver. 

□ 

Sylvester  Frydell  is  the  new  r 

ager   of  Fabian's  Saratoga  Dri 
Theatre,  Latham,  N.  Y.  William 
rison  has  been  named  assistant  n 
ager  of  the  operation. 

'Train'  Opens  July  2 

"Last  Train  from  Gun  Hill, '  1 
mount    western    drama,  will 
Wednesday,  July  29,  at  the  Ca] 
Theatre  on  Broadway,  following 
current    engagement   of  "The 
Pennies." 


THE 


TOUGH!  TERRIF 


BIG^^ 


Mickey  Rooney's  Greatest  Role.  An  Albert  Zugsmit 
In  association  with  Fryman  Enterprises.  From 


MOTION  PICTURE 

DAILY 


L.  86,  NO.  13 


NEW  YORK,  U.S.A.,  MONDAY,  JULY  20,  1959 


TEN  CENTS 


7'  Martin  Reports 

U'  Planned 
lelease  Policy 


'O  Continue 

flife,'  'Petticoat'  to  Get 
me  Extensive  Treatment 

JHICAGO,  July  19.-The  policy  of 
med  release  that  worked  out  so 
il  for  Universal's  "Imitation  of 
Life"  and  "This 
Earth  Is  Mine," 
will  be  used 
in  the  forth- 
coming release 
o  f  "Pillow 
Talk"  and  "Op- 
eration Petti- 
coat," Henry  H. 
Martin,  Uni- 
versal general 
sales  manager 
told  sales  ex- 
ecutives at  the 
concluding  ses- 
s  of  their  three-day  sales  execu- 
(Continued  on  page  6) 


lenry  Martin 


rf.  Rogers'  Drive 
Surpass  Last  Year 

'        Special  to  THE  DAILY 

[TTSBURGH,    July    19.    -  The 
;burgh  area  will  definitely  go  far 
id  of  last  year's  excellent  collec- 
total  in  the  Will  Rogers'  Mem- 
'^1  Hospital  Drive,  distributor  chair- 
i  Eugen  Jacobs,  reported  at  an  or- 
Izational  meeting  attended  by  all 
ich  managers  and  salesmen.  Also 
( Continued  on  page  2 ) 

eeman  Feels  Industry 
Jould  Answer  Legion 

From  THE  DAILY  Bureau 

OLLYWOOD,   July   19.    -  Al- 
gh    no    comment    or  statement 
m  on  the  part  of  the  Motion  Pic- 
Producers  Association  could  be 
red,  following  its  reported  meet- 
last  Friday  in  connection  with  re- 
attack  on  the  Academy  of  Mo- 
Picture  Arts  and  Sciences  by  the 
(Continued  on  page  7) 


£V/S/ON  TODAY-page  7 


Compo  Urges  Strong  Fight 
Vs.  Penn.  Censorship  Bill 

Exhibitors  in  Pennsylvania  were  warned  at  the  weekend  that  they  face  the 
"constant  danger"  of  having  to  close  their  theatres  for  long  periods  if  Senate 
Bill  No.  373,  a  censorship  measure,  becomes  law. 

The  warning  came  from  the  Council 


2rtA  Russian  film 
Another  Travelogue 

"The  Enchanted  Mirror,"  the 
Soviet  Union's  second  production  in 
its  big,  three-panel  Kinopanorama 
process  and  which  opens  a  limited  en- 
gagement at  the  Mayfair  Theatre  here 
tomorrow,  is  another  handsomely  pho- 
tographed but  haphazardly  edited 
travelogue  of  modern  Russia  and  her 
ally.  Red  China.  The  film,  which  was 
previewed  for  the  trade  press  Friday, 
attempts  to  inject  some  continuity  into 
wide-ranging  scenes  by  using  short, 
animated  cartoon  sequences,  based  on 
old  fairy  tales,  to  introduce  the  vari- 
ous segments. 

The  most  effective  of  these,  based 
on  a  Chinese  legend  about  a  farmer 
( Continued  on  page  2 ) 

Deny  Gov't.  Motion  in 
TV  Block-Booking  Suit 

New  York  Federal  Judge  Archie 
O.  Dawson  on  Friday  denied  a  motion 
by  the  U.S.  Government  in  its  anti- 
trust suit  charging  the  block-booking 
of  films  to  television  against  Loew's, 
Inc.,  C  &  C  Super  Corp.,  Screen  Gems, 
Associated  Artists'  Productions,  Unit- 
ed Artists,  and  National  Telefilm  As- 
sociates. The  motion  denied  was  a 
move  for  a  pre-trial  order  to  limit  and 
( Continued  on  page  7 ) 


of  Motion  Picture  Organizations  which 
has  drawn  up  a  ten-point  indictment  of 
the  bill  and  the  effects  it  will  have  on 
the  industry  in  Pennsylvania.  The  cen- 
sorship measure  has  already  passed 
the  Senate  and  is  now  in  the  House. 

"Since  there  is  a  strong  possibility 
that  this  bill  may  be  passed,"  Compo 
said,  "we  are  trying  to  do  everything 
possible  to  arouse  all  elements  of  the 
picture  industry  in  Pennsylvania  to  the 
(Continued  on  page  8) 

IVesf  German  Business 
Is  Reported  'Very  Good' 

Special  to  THE  DAILY 

BOONTON,  N.  J.,  July  19.  -  Busi- 
ness is  very  good  and  booming  in  all 
of  the  first-run  West  German  thea- 
tres, according  to  Edward  Lachman, 
president  of  Carbons,  Inc.  here,  who 
recently  returned  from  the  world 
conference  on  arc  light  carbons  in 
(Continued  on  pege  3) 

Big  Foreign  Language 
Promotion  for  'Lovers' 

"Holiday  for  Lovers,"  20th  Century- 
Fox  film  with  a  South  American  back- 
ground, will  be  the  recipient  of  the 
most  extensive  foreign  language  radio 
and  newspaper  promotion  in  the  com- 
pany's history,  beginning  this  week. 
Plans  for  the  exploitation  were  re- 
( Continued  on  page  7 ) 


Wisconsin-Michigan  B-B  Campaign 
Opened  by  Marcus;  Committees  Set 

Special  to  THE  DAILY 

MILWAUKEE,  July  19.— A  business  building  campaign  for  Wisconsin  and 
upper  Michigan  in  lieu  of  the  defunct  national  effort  was  launched  at  a 
meeting  held  here  Friday  at  the  Schroeder  Hotel,  under  the  direction  of  ex- 
hibitor leader  Ben  Marcus.   


Marcus  urged  a  concerted  selling 
approach  on  specific  pictures,  rather 
than  an  institutional  campaign.  "Each 
week,  we  should  put  a  new  twist  on 
a  different  picture,"  he  said.  "We 
have  not  been  properly  selling  our 
product.  We  have  been  very,  very 
conservative." 

The  average  key  downtown  house 
in  this  region,  Marcus  declared,  opens 


with  big  ads  and  drops  to  directory 
space  after  two  days.  He  suggested 
greater  use  of  television  and  radio 
selling,  and  pointed  out  that  the 
Compo  business-building  records 
could  be  tied  in  with  specific  pic- 
tures. 

"I  have   never   wished   to  sound 
pessimistic,  but  the  only  way  we  have 
(Continued  on  page  2) 


Hurling  Statement 

Charge  SBA 
^Discourages' 
Theatre  Loans 


Philip  Harling 


Says  Some  Regional  Units 
Turning  Exhibitors  Away 

The  charge  that  some  regional  of- 
fices of  the  Small  Business  Adminis- 
tration are  discouraging  theatre  own- 
ers from  apply- 
ing  for  S.B.A. 
loans,  was  made 
at  the  weekend 
by    Philip  F. 
Harling,  chair- 
man     of  the 
Small  Business 
Committee  of 
the  Theatre 
Owners         o  f 
America. 

In  a  special 
message  t  o 
TOA  members, 
Harling  said 

that  officials  of  some  SBA  Regional 
Offices  are  not  aware  that  theatres— 
both  indoor  and  drive-ins— are  eligible 
for  loans,  and  have  turned  away  ap- 
plicants. He  urged  TOA  members  to 
obtain  the  help  of  his  committee 
whenever  they  encountered  such  a 
reception. 

This  condition,  he  said,  may  be 
(Continued  on  pege  3) 


New  Orleans  Theatres 
Enjoy  Business  Boom 

Special  to  THE  DAILY 

NEW  ORLEANS,  July  19.  -  Busi- 
ness is  booming  at  theatres  here  and 
has  been  steadily  reported  as  "excep- 
tional" since  the  start  of  the  school 
vacation  period.  Pacing  the  current 
films  is  Paramount's  "Don't  Give  Up 
the  Ship,"  which  gave  the  Saenger 
Theatre  in  the  first  week  of  its  en- 
gagement the  best  week  the  house 
has  had  since  1956. 

Other  pictures  doing  well  are 
"Hercules,"  "Woman  Obsessed,"  "The 
Horse  Soldiers,"  "The  Mysterians," 
"Count  Your  Blessings,"  "Ask  Any 
Girl,"  "Some  Came  Running,"  and 
"The  Diary  of  Anne  Frank." 


Motion  Picture  Daily 


Monday,  July  20, 


PERSDML 
MEIVTIDIV 


PAUL  N.  LAZARUS,  Jr.,  vice-presi- 
dent of  Columbia  Pictures,  returned 
to  New  York  over  the  weekend  from 
Hollywood. 

• 

Taylor  M.  Mills  director  of  the 
public  relations-information  depart- 
ment Motion  Picture  Association  of 
America  will  return  to  New  York 
today  from  a  vacation  spent  at  East 
Falmouth,  Cape  Cod. 

• 

Samuel  Goldwyn  and  Mrs.  Gold- 
WYN  will  arrive  in  San  Francisco  to- 
day from  Hollywood. 

Burton  E.  Robbins,  National 
Screen  Service  vice-president  in 
charge  of  sales,  will  leave  New  York 
today  for  Chicago,  Denver,  San  Fran- 
cisco, Seattle  and  Los  Angeles.  He  will 
also  visit  the  NSS  studios  in  Holly- 
wood. 

• 

Bernard  M.  Kamber,  Hecht-Hill- 
Lancaster  advertising-publicity  chief, 
has  returned  to  New  York  from  Holly- 
wood. 

• 

Jesse  Chinich,  Buena  Vista  West- 
ern division  manager,  will  leave  here 
tomorrow  for  San  Francisco  and  Hol- 
lywood. 

• 

William  Goetz  left  here  Friday 
via  B.O.A.C.  for  London. 

« 

William  E.  Harder,  studio  man- 
ager for  Fred  E.  Niles  Productions, 
Chicago,  was  married  at  St.  Vincent's 
Church  there  on  Saturday  to  Frances 
Metelko,  formerly  secretary  to  Fred 
Niles. 

• 

Susan  Hayward  will  arrive  in  New 
York  today  from  Holllywood.  She  is 
enroute  to  Paris  and  Taormina,  Italy. 
• 

Tom  Lucy,  of  Exhibitor  Service 
Co.,  Atlanta,  is  recuperating  at  his 
home  following  surgery. 


SHOuimEnuiinnTED! 

Increase  your  Concession 
Sales  to  an  all-time  high 
with  4  Brand-New  Full-Color 
Animated  and  Narrated 

Intermission-Time 
BLOCKBUSTERS  from: 

NATIONAL  SCREEN  SERVICE 

TOPS  IN  TRAILERS! 


Pittsburgh  Rogers^  Drive 


( Continued 

attending  were  Harry  Hendel,  B.  W. 
Steerman,  Ray  Ayrey,  John  J.  Maloney, 
Gabe  Rubin,  C.  C.  Kellenberg  and 
James  Hendel. 

Exhibitor  chairman  Ernie  Steam 
pledged  "We  are  out  to  get  100  per 
cent  cooperation— with  an  audience 
collection  in  each  and  every  conven- 
tional and  drive-in  theatre  in  the  ex- 
change area.  Furthermore,  in  each 
situation,  collections  will  be  timed  to 
coincide  with  that  situation's  top  at- 
traction for  the  summer." 

Jacobs  congratulated  the  Stanley 
Warner  organization  on  having  al- 
ready turned  in  $3,500  collected  from 
only  two  downtown  Pittsburgh  thea- 
tres, in  one  of  which  collections  are 
still  going  on. 

Seeks  Help  of  Local  Groups 

Bert  Steam  and  Lou  Hanna  re- 
ported they  are  busy  organizing  an 
all-out  effort  by  all  theatres  and  drive- 
ins  handled  by  their  Co-Operative 
Theatre  Service. 

"The  'Pittsburgh  formula'  so  suc- 
cessful last  year,  will  again  be  in  op- 
eration here  this  year,"  said  co-distri- 
butor chairman  Nat  Rosen.  Kellenberg 
stressed  the  importance  of  obtaining 
the  aid  of  volunteer  firemen,  police, 
service  clubs  or  other  local  volunteer 
groups  to  aid  in  making  effective  au- 
dience collections. 

National  Exhibitor  chairman,  M.  A. 
Silver,   reported  on  the  number  of 


from  page  1 ) 

theatres  throughout  the  nation  that 
are  pledged  to  make  collections— and 
advised  the  workers  that  the  Pitts- 
burgh results  of  last  year  were  an 
inspiration  to  Will  Rogers  forces 
everywhere  in  the  country. 

Flexibility  is  a  keynote  of  Pitts- 
burgh Will  Rogers  Drive  plans,  per- 
mitting each  situation  to  time  their 
collections  to  take  place  when  they 
are  playing  a  top  attraction.  Collec- 
tions are  being  held  throughout  the 
length  of  the  engagement  in  each 
case,  from  one  week  to  six  or  more. 

Greater  Job  This  Year 

The  meeting  was  an  enthusiastic 
one,  bringing  out  that  every  exchange 
employee  is  pledged  as  an  active 
worker,  aiding  either  in  obtaining 
pledges,  or  in  supervising  collections. 
Along  with  pledges  from  theatre  own- 
ers, Will  Rogers  workers  are  striving 
to  obtain  at  the  same  time,  definite 
collection  date  commitments. 

Stress  was  laid  on  the  necessity 
of  dedicated  organization,  supervision 
and  follow-through.  Conclusion  of 
the  meeting  was  that  Pittsburgh  will 
do  an  even  greater  job  this  year  for 
the  Combined  Drive  for  the  Will 
Rogers  Memorial  Hospital  and  Re- 
search Laboratories. 

Silver  added  that  the  Pittsburgh 
committee  will  observe  the  10th  An- 
niversary Slogan  "A  Christmas  Salute 
membership  card  in  every  pocket." 


2nd  Russian  Film 

( Cont'.nued  from  page  1 ) 

who  attempted  to  move  a  mountain, 
introduces  a  propaganda-loaded,  but 
still  interesting,  segment  on  Red 
China's  monumental  efforts  to  catch 
up  to  Russia  and  the  western  world  in 
agriculture  and  industry.  The  anima- 
tion is  technically  good  but  somewhat 
old-fashioned  in  style. 

Like  "Wide  Is  My  Country,"  the 
Kinopanorama  program  now  conclud- 
ing a  three-week  run  at  the  Mayfair, 
"The  Enchanted  Mirror"  has  as  its 
best  moments  views  of  the  Soviet 
Union's  countryside,  spiced  with  short 
segments  featuring  the  Bolshoi  Ballet, 
folk  dancers  and  singers.  The  most 
spectacular  sequence  is  a  wild  ride  in 
a  "troika"  through  a  snowy  Siberian 
landscape.  This  is  the  climax  of  the 
first  half  of  the  program.  An  unexcit- 
ing visit  to  the  Brussels  World's  Fair, 
with  much  time  devoted  to  Russia's 
technological  exhibits  and  aspirations, 
climaxes  the  second  half. 

The  Sovexportfilm  release  is  pre- 
sented by  the  Ministry  of  Culture  of 
the  USSR  and  was  produced  by  the 
Central  Studio  for  Documentary 
Films,  Moscow.  It  runs  90  minutes. 
The  Sovocolor  is  excellent  and  the 
English  narration  quite  adequate.— 
V.C. 


Wallis  Re-Signs  Nathan 
As  Associate  Producer 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  19.-Paul  Na- 
than has  been  signed  to  a  new  five 
year  contract  by  Hal  Wallis,  continu- 
ing as  associate  producer  on  all  Wallis 
Productions.  He  has  been  with  Wallis 
during  the  entire  15  years  that  the 
producer  has  had  his  own  independent 
company,  headquartering  at  Para- 
mount. 

The  new  contract  starts  Jan.  1,  1960. 
His  first  assignment  under  it  will  be 
the  screen  version  of  Tennessee  Wil- 
liams' "Summer  and  Smoke." 

Wallis  is  currently  observing  his 
15th  anniversary  as  an  independent 
producer  with  the  release  of  "Don't 
Give  Up  the  Ship"  and  "Last  Train 
from  Gun  Hill"  for  Paramount.  Na- 
than was  associate  producer  on  both. 

'Gigi'  in  Boston 

After  an  18-week  run  at  the  Gary 
Theatre  in  Boston  and  highly  suc- 
cessful 23-week  run  at  the  Beacon 
Hill,  MGM's  Academy  Award  winner, 
"Gigi,"  will  open  in  15  Boston  area 
theatres  Wednesday.  The  saturation 
booking  is,  in  effect,  the  third  run  in 
Boston,  but  the  first  in  neighborhood 
houses. 


Education  Boards 
Approve  Paperbac 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  19-Sinc 
announced  proposal  of  Bantam  K 
Inc.,  to  turn  out  special  editio 
paperback  books  to  be  used  as 
plemental  aids  in  education,  the 
lishing  firm  has  received  expre: 
of  approval  from  several  boar( 
education  throughout  the  countr] 
cording  to  Oscar  Dystel,  presidi 
Bantam. 

Dystel,  who  more  than  30  year 
predicted  the  now  widespread 
of  motion  pictures  and  radio  in  s 
classrooms,  recently  predicted 
paperback  book  fiction  writtei 
pressly  for  student  readers,  v 
also  become  an  accessory  to  tea( 
in  schools. 

He  proposed  the  publicatio 
stories  which  embodied  as  a  pa 
the  plot  various  elements  of  sul 
in  school  curricula,  such  as  alg 
chemistry,  trigonometry,  social 
ences,  etc.  His  proposal  was  bast; 
his  belief  that  such  stories,  tume( 
by  qualified  writers  who  unders 
the  teaching  problems  invo; 
would  serve  to  awaken  and  stim 
the  interest  of  students,  makii 
easier  for  them  to  absorb  basic 
ject  matter.  Dystel  said  he  ha 
ceived  letters  from  parents  as 
as  school  boards  expressing  app 
of  Bantam's  proposed  teachin 
project. 


Business  Building 

{Continued  from  page  1) 
any  future  is  to  go  out  and  sell," 
cus  said.  "You  have  to  feed  the 
or  she's  going  to  go  dry.  That  is 
I  have  taken  the  time  to  work  on 
effort." 

The  following  exhibitor  comm 
was  selected  to  implement  the 
paign:  Gene  Ling,  chairman;  E 
Mintz,  Dean  Fitzgerald,  Al  Fi' 
Marcus,  Edward  Johnson  and 
Janecke.  Jack  Lorentz  and  Ar 
Rose  are  co-chairmen  of  the  dist 
tion  committee,  which  also 
prises  Harry  Olshan,  Morrie  Ai 
son,  J.  Kemptan,  Ward  Pennint 
Pat  Halloran  and  M.  Dudelson. 


THE 


TOUGH!  TERRIf 


Mickey  Rooney's  Greatest  Role.  An  Albert  Zugsmn 
In  association  with  Fryman  Enterprises.  From 


II 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  F 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vincent  Canby,  Eastern  Editors.  1 
wood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOUywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  Washington,  D.  C;  London  Burea 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  heter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  M<| 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-!, 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallr.( 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  • 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  s;; 
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(nday,  July  20,  1959 


Motion  Picture  Daily 


3 


Pub- 


Cash  Dividends  Up 
1%  for  Six  Months 

From  THE  DAILY  Bureau 

VASHINGTON,  July  19.  - 
V  reported  cash  dividends  of  mo- 
I  picture  companies  in  the  first 
months  of  1959  were  better  than 
'per  cent  ahead  of  those  for  the 
'  1958  period,  the  Commerce  De- 
':ment  reported. 

'[  said  payments  reported  for  the 
,  half  of  this  year  amounted  to 
,331,000,  compared  with  $11,195,- 
,for  the  like  1958  months.  June 
""9  payments  were  down  however, 
fiunting   to    $3,303,000  compared 
1  $3,325,000  for  June  of  last  year. 


^est  Germany 

i  ■ — 

1    {Continued  from  page  1) 

France,  sponsored  by  Societe 
ibarbone-Lorraine. 
'ne  hundred  and  eighty  theatres 
h  recently  added  to  the  West  Ger- 
'  lists  by  the  return  of  the  Saar 
'  to  Germany,  Lachman  said.  Al- 
'igh  French  theatre  supply  dealers 
"fe  grim  over  their  loss  of  revenue, 
"I'r  German  counterparts  were  ex- 
^ely  jubilant  over  the  windfall  of 
'  customers. 

t  latest  count,  there  is  a  total  of 
0  theatres  in  Western  Germany, 
'iman  said.  110  of  these  are  first- 
theatres  with  over  1,000  seats  and 
0  have  from  400  to  700  seats, 
balance  of  theatres  have  less  than 
seats  or  between  700  and  1,000 

'ichman  pointed   out   that  West 
jin    now    boasts    230  theatres; 
jikfort,  70  theatres;  Hamburg,  140 
tres,  and  Munich,  120  theatres, 
the  other  hand,  there  are  only 
state   owned   theatres  showing 
on  pictures  in  East  Berlin,  which 
ider  Communist  control, 
jj'jmerican  films  get  about  35  per 
of  the  screen  playing  time  in 
it     Germany,     Lachman  said, 
it  the  same  percentage  as  does 
home  product. 


irii' 


ole'  Setting  Records 
r  Opening  Days 

|nited  Artists'  "A  Hole  in  the 
d"  has  set  theatre  and  UA  records 
an  opening  day  in  key  engage- 
Its  across  the  country,  it  was  an- 
;ed  at  the  weekend  by  William 
eineman,  vice-president  in  charge 
istribution. 

iCineman  reported  that  the  UA  re- 
!  has  established  a  new  house  rec- 

jof  $6,149  in  its  opening  day  at 
Roxy  Theatre,  Atlantic  City.  Other 
tions  reporting  record-setting  first 
returns  include:  the  Goldman, 
idelphia,  $7,847;  the  Grand,  At- 

!i,  $3,757;  the  Towne,  Baltimore, 
53;  the  Teck,  Buffalo,  $2,023;  the 
nan,  Cleveland,  $2,646;  the  Pal- 
Indianapolis,  $2,004;  Midland, 
ias  City,  $2,353;  Loew's  State, 
oik,  $1,653;  Loew's  Richmond, 
77;  and  Valentine,  Toledo,  $1,416. 


Paperback-Film  Tie-ins  Develop 
Into  Big  Promotions  in  Britain 

By  WILLIAM  PAY 

LONDON,  July  16  (By  Air  Mail).— Publication  of  the  paperback  edition  of 
"The  Nun's  Story"  to  coincide  with  the  film's  release  here  next  October 
climaxes  a  period  of  stimulating  book-film  promotions  by  Britain's  Pan  Books. 
Twenty-one  Pan  paperbacks  of  filmed 


stores  with  sales  approaching  five  mil- 
lion have  been  published  in  recent 
years. 

The  full  Pan  treatment  is  given 
each  book-film  tie-up— illustrated  cov- 
ers, showcards,  streamers,  silhouette 
cards  and  wide  distribution  to  de- 
partmental stores,  railway  stations, 
news  agents,  book  stores. 

'Anne  Frank'  Promotion 

For  the  opening  in  London  of  "The 
Diary  of  Anne  Frank,"  Pan  put  into 
motion  the  biggest  film  tie-up  of 
British  paperback  publishing.  A  re- 
ception was  held  by  Pan  for  Millie 
Perkins,  star  of  "Anne  Frank,"  to 
meet  book  critics,  book  buyers  and 
store  managers.  2,000  showcards  were 
distributed  blow-ups  of  Anne  and  her 
D._.ry  made  available  through  ex- 
hibitors for  store  tie-ups  and  100,000 
inserts  about  the  film  were  sent  out 


in  new  publications  issued  by  Pan. 

Pan  has  another  eight  paperback 
film  tie-ups  for  1959.  They  include 
UA's  "The  Horse  Soldiers,"  Colum- 
bia's "The  Last  Angry  Man,"  MGM's 
"Naked  Maja"  and  "Ben-Hur."  A 
further  forty-five  are  scheduled  for 
publication.  Recently  acquired  Pan 
paperback  rights  of  best-sellers  in- 
clude: Columbia's  "Mountain  Road" 
by  Theodore  White,  Universal  Inter- 
national's "Elephant  Hill"  by  Robin 
White  and  Allied  Artists  "The  Lost 
World." 

Timed  to  General  Release 

Says  Harry  Pease,  Twentieth  Cen- 
tury-Fox exploitation  manager  in 
London:  "If  timed  with  a  film's  gen- 
eral release  book-film  tie-ups  are 
valuable  advance  promotion  for 
paperback  editions  get  to  the  people 
who  go  to  the  pictures." 


Disney  'Beauty'  Starts 
European  Run  July  29 

From  THE  DAILY  Bureau 

LONDON,  July  19.-Walt  Disney's 
"Sleeping  Beauty"  has  been  sched- 
uled for  its  premiere  European  en- 
gagement at  the  Astoria  Theatre  here 
starting  July  29.  It  will  be  shown  in 
Technirama-70  with  six-channel 
stereophonic  sound. 

An  indefinite  run  is  slated  for  Lon- 
don and  the  film  will  be  released  to 
the  provinces  as  speedily  as  possible. 
It  will  open  long-term  engagements 
in  nine  selected  key  cities  throughout 
Britain  within  two  weeks  following 
its  gala  premiere  here. 

Glen  Alden  Donates 
Fellowships  to  School 

A  group  of  fellowships  for  foreign 
students  donated  by  the  Glen  Alden 
Corporation,  has  been  announced  by 
the  New  School  For  Social  Research 
in  New  York.  Glen  Alden  rs  the  par- 
ent company  of  RKO  Theatres. 

The  fellowships,  announced  by  Dr. 
Hans  Simons,  president  of  the  New 
School,  will  be  known  as  the  Albert 
A.  List  Fellowships.  List  is  board 
chairman  and  president  of  the  Glen 
Alden  Corporation.  Five  foreign 
students  will  receive  the  educational 
grants  for  study  beginning  this  fall. 

Permafilm  Franchisers 

Permafilm,  Inc.,  and  Permafilm  of 
California,  Inc.,  have  announced  the 
signing  here  of  franchised  contracts 
with  Movielab  Flm  Laboratories,  Inc., 
and  Movielab  Color  Corporation,  both 
of  New  York,  and  Arizona  Color  Film 
Laboratory,  the  new  processing  labo- 
ratory in  Phoenix,  Ariz.  This  brings 
the  total  number  of  Permafilm  fran- 
chisers to  27  in  the  United  States  and 
15  foreign  countries. 


Illinois  Allied  Slates 
Annual  Meeting  July  29 

Special  to  THE  DAILY 

CHICAGO,  July  19.-The  board  of 
directors  of  Allied  Theatres  of  Illinois 
has  fixed  July  29  for  holding  the  or- 
ganization's 29th  annual  meeting  and 
election  of  officers  and  directors.  This 
will  be  in  the  form  of  a  luncheon  at 
the  Sheraton-Blackstone  Hotel  here. 

The  Illinois  Allied  board  also  en- 
dorsed theatre-audience  collections  for 
LaRabida  Jackson  Park  Sanitarium 
the  week  of  Aug.  14,  which  is  spon- 
sored annually  by  the  Variety  Club  of 
Illinois. 


,000,000  Budget  Is 
Slated  for  'Alamo' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  19.-An  $8,- 
000,000  budget  has  been  set  for  the 
Batjac  Production,  "The  Alamo,"  it 
was  announced  here  at  the  weekend. 
Richard  Widmark  and  John  Wayne 
will  co-star  in  the  film,  which  Wayne 
will  also  direct.  Release  will  be 
through  United  Artists. 

Shooting  has  been  scheduled  to 
start  in  September  in  Texas  on  a 
100-acre  set  now  in  the  process  of 
construction. 


Hyman  Will  Discuss  New 
Product,  Current  Trend 

New  developments  in  current  busi- 
ness and  future  product  will  be  dis- 
cussed by  Edward  L.  Hyman,  vice- 
president  of  American  Broadcasting- 
Paramount  Theatres,  at  a  luncheon 
for  the  trade  press  on  Wednesday  at 
the  circuit's  headquarters  here. 

^Scapegoaf  to  Guild 

MGM's  "The  Scapegoat"  will  be 
the  next  attraction  at  the  Guild  Thea- 
tre here. 


'Subliminal'  Trailer 
Used  for  'Anatomy' 

Special  to  THE  DAILY 

RICHMOND,  Va.,  July  19.  -  A 
form  of  "subliminal"  advertising 
utilizing  the  detached-body  logo  of 
Otto  Preminger's  "Anatomy  of  a 
Murder"  will  be  introduced  here  four 
weeks  in  advance  of  the  film's  play- 
dates  at  the  Byrd  and  State  Theatres. 
Four  trailers,  approximately  three  to 
five  seconds  in  length,  have  been 
prepared  by  Filmack  for  insertion  in 
the  newsreels  at  each  theatre. 

"We  are  hoping  that  people  will 
catch  this  short  flash  of  this  symbol 
and  the  title  and  that  it  will  firmly 
implant  it  in  their  memory,"  said  Sam 
Bendheim  III,  operator  of  the  thea- 
tres. Film  is  slated  to  open  in  both 
houses  on  Aug.  22. 


Charge  SBA 


{Continued  from  page  1) 
one  of  the  reasons  for  the  small  num- 
ber of  theatre  applications  being  pro- 
cessed by  the  SBA,  since  loan  cover- 
age was  extended  to  four-wall 
theatres  about  four  years  ago,  and  en- 
larged a  year  and  a  half  ago  to  in- 
clude drive-ins.  His  committee  was 
instrumental  in  getting  the  SBA  to 
change  its  regulations  which  previous- 
ly barred  loans  to  any  segment  of  the 
entertainment  industry. 

In  his  message  to  TOA  members, 
Harhng  declared: 

"Despite  all  the  publicity  and  bal- 
lyhoo which  resulted  when  the  SBA 
changed  its  policies  on  two  separate 
occasions  to  permit  theatre  owners  to 
file  applications  for  loans,  most  of 
the  regional  SBA  office  personnel  are 
still  in  the  dark  when  a  theatre  ap- 
plicant makes  a  request. 

"It  has  come  to  my  attention  that 
many  of  our  members  applying  for 
loans  have  been  told  that  they  were 
not  qualified  to  apply  because  they 
were  'part  of  the  entertainment  in- 
dustry'. Every  TOA  member,  as  well 
as  other  exhibitors,  knows  that  this 
is  not  so.  But  the  Administration  in 
Washington  appears  to  be  following 
the  principle  of  'Macy  not  telling 
Gimbel.'  Perhaps  some  of  the  region- 
al office  personnel  do  not  read  their 
mail  or  directives,  because  if  they 
did,  they  would  know  that  the  SBA 
now  covers  theatres. 

Urges  Regional  Check 

"I  urge  every  theatre  owner  ap- 
plying for  a  loan  and  meeting  this 
situation,  insist  that  the  staff  at  the 
regional  office  check  its  directives. 

"There  have  been  other  instances 
where  theatre  owners,  after  convinc- 
ing regional  office  personnel  that 
theatres  are  eligible,  have  had  ex- 
treme difficulty  obtaining  application 
forms.  This  is  a  courtesy  to  which 
they,  as  taxpayers,  are  entitled,  re- 
gardless of  whether  or  not  they  are 
qualified  to  have  a  loan  processed. 

"I  urge  any  TOA  member  who 
meets  such  conditions  to  turn  to  me 
and  my  committee  for  assistance." 


I 

Republic  Studio  has  spent  millions  of  dollars  in  making  it  the 

largest  and  best  equipped  rental  television  studio  in  the  world. 

i' 

Republic  Studio  operation  has  the  highest  standard  of  efficiency, 

economy  and  quality  .  .  .  combined  with 
a  skilled  organization  having  had  many  years  of  experience. 

REPUBLIC  STUDIO  WILL  SAVE  YOU  TIME  AND  MONEY! 


Producers  are  invited  to  visit  am 

and  to  confer  with  Jalii 


I»pect  Republic  Studio, 

|Baker  regarding  requirements. 


Motion  Picture  Dail\ 


Monday,  July  20, 


•  •  •  FEATURE  REVIEWS  •  •  • 

Have  Rocket.  Will  Travel   The  Virtuous  Bigamist       Reform  School  Girl 


Release  Folic 


Columbia 

After  knocking  around  the  industry 
for  more  than  two  decades,  during 
which  their  fortunes  rose  and  fell  and 
rose  again,  particularly  in  the  field  of 
comedy  shorts,  the  Three  Stooges  are 
now  finally  the  stars  of  a  feature- 
length  film.  Considering  their  current 
and  immense  popularity  resulting 
from  the  telecasting  of  their  old  com- 
edies, "Have  Rocket,  Will  Travel" 
would  seem  to  have  an  eager  audience 
awaiting  it.  Here  are  76  minutes  of 
wild,  unadulterated  "Stooge"  farce, 
completely  and  totally  witless,  and 
often  appealing  for  that  very  reason. 

The  screenplay  by  Raphael  Hayes 
casts  Moe,  Larry  and  Curley  as  jani- 
tors in  a  space  rocket  installation. 
Jerome  Cowan  is  the  bumbhng,  ill- 
tempered  boss  of  the  base  and  pretty 
Anna  Lisa  and  Bob  Colbert  are,  re- 
spectively, a  dedicated  scientist  and  a 
love-sick  psychologist  who  are  work- 
ing on  the  space  project.  When  it 
looks  as  if  Miss  Lisa  is  going  to  be 
fired  because  she  can't  find  a  fuel 
strong  enough  to  get  the  rocket  to 
Venus,  the  Stooges  set  to  work  to  help 
her.  They  do  and  inadvertently  be- 
come the  first  men  to  hit  another 
planet  and  return  to  earth  to  tell  about 
it. 

Their  misadventures  on  earth  are 
topped  only  by  their  crazy  encounters 
on  Venus,  where  they  run  into  a  talk- 
ing unicorn  and  an  evil  robot  who  un- 
wisely uses  the  Stooges  as  models  for 
some  new  robots.  The  gags,  mostly  of 
the  head-knocking  variety,  come  fast 
and  furious  and  should  deUght  the 
small  fry  who  find  such  things  the  liv- 
ing end  in  high  good  humor. 

Producer  Harry  Romm  has  given 
the  film  a  sohd  physical  production 
and  David  Lowell  Rich  has  directed 
with  a  nice  sense  of  cinematic  chaos. 
Cood  for  exploitation  is  the  bouncy 
title  song  which  is  sung  by  the  Stooges 
in  the  course  of  the  film. 
Running  time  76  minutes.  General 
audience  classification.  Release  in 
August. 

Vincent  Canby 


Heroes  And  Sinners 

Janus  Films 

Hartford,  Conn.,  July  19 
^  Europe's  acclaimed  Curt  Jurgens 
("The  Inn  of  the  Sixth  Happiness") 
is  the  principal  player,  and  a  most 
convincing  one,  in  this  Raymond  Fre- 
mont production,  directed  by  Yves 
Ciampi  from  a  screenplay  by  the 
latter  and  J.  L.  Host. 

Essentially  an  adult  melodrama,  it 
concerns  ex-fighter  pilot  Yves  Mont- 
and,  carrying  a  fabulous  diamond 
cache,  acquired  by  accident  from  a 
smuggling  syndicate,  into  French 
Africa,  a  Negro-governed  vastness. 
Montand  checks  into  a  hotel  owned 
by  Jean  Servais,  in  the  process  taking 
romantic  note  of  M.  Servais'  striking 


Kingsley  International 

Hartford,  Corm.,  July  19 
For  some  years  now,  the  identifica- 
tion of  that  superlative  Gallic  mimic, 
Fernandel,  with  a  foreign  import,  has 
meant  welcome  dollars  at  the  domestic 
box  offices  and  in  the  instance  of  "The 
Virtuous  Bigamist,"  a  Franco-Italian 
co-production  (Cite  Films  of  Paris 
and  G.  Amato  of  Rome),  and  released 
on  these  shores  by  Kingsley  Interna- 
tional, the  tradition  is  resolutely  main- 
tained. 

Jacques  Bar  has  produced  and  Ma- 
rio Soldati  has  directed,  from  a  screen- 
play by  Aldo  de  Benedetti,  Cesar  Za- 
vattini  and  Piero  Tellini,  the  latter 
threesome  going  back  to  an  Italian  ef- 
fort, "Four  Steps  in  the  Clouds," 
shown  here  about  a  decade  ago. 

In  essence,  this  concerns  a  little  man 
of  the  world,  a  chap  who  willingly 
goes  forth  to  aid  and  abet  the  other 
little  men  of  the  world,  in  the  proc- 
ess of  driving  forcefully  home  the  age- 
old  argument  that  in  humility  there  is 
indeed  strength  and  comfort.  In  cer- 
tain U.  S.  quarters  there  may  be  some 
dissapointment  when  the  redoubtable 
Fernandel  doesn't  cavort  with  con- 
stant alacrity,  pouting,  smiling,  back- 
slapping,  a  la  his  umpteen  other  im- 
ports. But  it  must  be  recorded  that 
herein  he  is  seen  as  a  mere  traveling 
salesman,  who  boards  a  bus,  the  ve- 
hicle carrying  him  to  an  unexpected 
but  titillating  adventure.  En  route, 
of  course,  passes  the  string  of  human 
anecdotes,  warm  vignettes  of  contem- 
porary European  life. 

By  way  of  further  explanation,  the 
title  alludes  to  the  pivotal  character's 
(Fernandel's)  assuming  the  status  of 
temporary  husband  of  an  unwed 
mother,  a  turn  of  events  that  regret- 
tably, but  firmly,  relegates  "The  Vir- 
tuous Bigamist"  to  adult  viewing. 

The  picture  is  in  French  with  Eng- 
lish titles. 

Running   time,    90    minutes.  Adult 
classification.  Release,  in  July. 

A.  M.  W 


wife,  Maria  Felix.  Mile.  Felix  hasn't 
been  exactly  idle  while  living  in  the 
Dark  Continent;  she's  been  cooing  in 
the  cool,  cool  of  evening  with  a  well- 
heeled  native.  Once  M.  Montand  ap- 
pears on  the  scene,  she  decides  to 
chuck  the  situation  and  leave  with 
that  newcomer. 

At  about  this  time,  M.  Jurgens,  him- 
self an  ex-fighter  pilot  (on  the  other 
side,  of  course,  during  the  late  con- 
flict), shows  up,  representing  the 
smugghng  syndicate.  Matters  are 
quickly  resolved,  M.  Servais  and 
Mile.  Felix  killed  off  in  rapid  succes- 
sion, and  both  Montand  and  Jurgens 
warily  join  forces  for  what  is  obvious- 
ly another  plunge  into  illegal  plunder. 

Dialogue  is  in  French  with  English 
subtitles. 

Running  time,  101  minutes.  Adult 
classification.  Release,  in  July. 

A.  M.  W. 


American  International 

Hartford,  Conn.,  July  19 
American  -  International  is  gearing 
advertising  and  promotion  effort  to 
one  ingredient,  the  presence  in  this 
youthfully  spirited  cast  of  Edd 
("Cookie")  Byrnes,  featured  of  late 
on  the  ABC-TV  "77  Sunset  Strip" 
series.  This  personable  chap  seems  to 
be  something  that  the  females  of  the 
country's  teen-age  set  are  buying  at 
the  mometn  and  who's  to  argue  when 
such  substance  is  available  in  current 
product  release? 

Primarily,  "Reform  School  Girl,"  di- 
rected by  Edward  Bernds  from  his 
own  screenplay,  and  produced  by 
AIP's  Samuel  Z.  Arkoff  and  Robert  J. 
Gurney,  has  to  do  with  one  Gloria 
Castillo,  out  joy  riding  with  her  boy 
friend,  Wayne  Taylor  and  another 
couple,  Byrnes  and  Luana  Anders. 
Byrnes  manages  to  ditch  the  others 
and  takes  Miss  Castillo  on  a  rather 
hectic  journey  in  a  stolen  car,  the  up- 
shot of  which  finds  an  innocent  pedes- 
trian hit.  Castillo  goes  to  reform 
school  after  refusing  to  testify  out  of 
fear  for  Byrnes'  reprisal. 

A  rather  routine  script  development 
brings  Byrnes  to  justice  and  Miss  Cas- 
tillo goes  free,  much  wiser  and  more 
mature. 

Running  time,  71  minutes.  General 
classification.  Release,  in  June. 

A.  M.  W. 

Grant  Jury  Trial  in 
S.C.  'Blue  Law'  Case 

Special  to  THE  DAILY 

Darhngton,  S.  C.,  July  19-Request 
of  Boyd  Bailey,  manager  of  the  Dar- 
lington Theater,  for  a  jury  trial  on  a 
charge  he  violated  the  state's  "blue 
law"  in  opening  his  theatre  on  Sun- 
day, July  12,  has  been  granted  by 
Darlington  City  Recorder  Herbert 
Hennig.  Date  for  the  jury  trial  will 
be  set  later  by  the  Darlington  city 
attorney  and  counsel  for  the  Darling- 
ton Theatre,  which  is  owned  by  Sam 
Irvin  of  Asheville,  N.  C. 

The  Darlington  Theatre  case  is  one 
of  four  now  pending  in  Darlington 
County.  In  Hartsville  a  few  days  ago 
Sheriff  Grover  Bryant,  Jr.,  preferred 
charges  against  the  operators  of  the 
Berry,  Center,  and  South  501  Drive- 
In  Theatres  for  having  opened  for 
the  past  two  Sundays  in  defiance  of 
the  state  "blue  laws." 


'Magician'  to  Venice 

"The  Magician,"  latest  film  written 
and  directed  by  the  Swedish  director 
Ingmar  Bergman,  has  been  invited  by 
the  Venice  Film  Festival  to  be  Swed- 
en's official  entry.  The  picture  had 
previously  been  chosen  the  outstand- 
ing film  of  the  year  by  the  Swedish 
Film  Academy.  "The  Magician"  will 
have  its  American  premiere  late  this 
summer  at  the  Fifth  Avenue  Play- 
house. It  is  a  Svensk  Filmindustri 
production  and  will  be  distributed  in 
the  United  States  by  Janus  Films. 


{Continued  from  page  1) 
tives  conference  held  here  on  Fri 
Martin  recalled  that  when  the 
icy  was   first  enunciated  early 
year,  he  had  stressed  that  an  ex 
sive  pre-selling  campaign  would 
cede  the  release  of  all  these  impor 
productions.  He  also  said  then 
the  promotional  activity  on  the  1 
level  would  be  intensified  with  c 
successive  early  opening  of  the 
ture.  Subsequent  run  engagement 
"Imitation     of    Life"    are  pro' 
"phenomenal"  with  extra  down- 
line promotional  support,  he  poii 
out. 

Campaign  for  'Pillow  Talk' 

Martin    announced    that  "Pil 
Talk,"   the   Arwin  Production, 
have  its  world  premiere  early  in 
tober.  A  heavy  pre-selling  camp;.,, 
similar  to  those  accorded  "Imitat  i 
of  Life"  and  "This  Earth  Is  Mine 
already  set,  Martin  said. 

"Operation  Petticoat,"  the  Grai.,. 
Production,  will  have  a  world  jj- 
miere  in  Chicago  early  in  Novemi:r 
followed  by  a  series  of  key  city  pi;, 
release  openings  for  Thanksgiving  ;  I 
a  Christmas  release  from  coast  i 
coast.  The  same  type  of  heavy  pv 
selling  and  intensive  local  point-  - 
sale  promotional  support  will  also  |^ 
employed  in  the  planned  release 
this  picture,  Martin  said. 

British  Film  Scheduled 

Martin  also  told  the  sales  execi 
tives  that  the  Rank  Organizatio; 
"Sapphire"  is  scheduled  for  Amerio 
release  in  November  by  Univers 
the  full  length  animated  productii 
"The  Snow  Queen,"  is  scheduled  f 
December  release  and  for  Januai 
the  Zugsmith-Doff  Production  "t' 
Private  Lives  of  Adam  and  Evel 
These  three  releases  will  all  receii 
important  pre-selling  and  down-th 
line  promotion,  he  said.  He  add- 
that  "The  Private  Lives  of  Adam  ai 
Eve,"  which  has  just  gone  into  pr 
duction,  is  already  receiving  an  ir 
pressive  exploitation  campaign  on  t] 
basis  of  cast  selection  and  initial  pr 
duction  procedures. 

Turning  to  the  Bryna  Productic 
"Spartacus,"  Martin  indicated  th 
it  will  be  ready  for  release  early  ne 
spring  and  looms  as  one  of  the  i 
dustry's  "all-time  greats." 

Cites  'New  Era  at  U-I' 
"  'Imitation  of  Life,'  'This  Earth 
Mine,'  'Operation  Petticoat,'  'Pillo' 
Talk,'  and  'Spartacus,'  all  represei 
the  new  era  at  U-I,"  Martin  declaref 
"The  oldest  company  in  the  motid 
picture  business  has  a  new  look. 
has  re-designed  its  production  pofit, 
from  quantity  releases  to  quality  rd 
leases.  It  has  established  a  policy  c 
distribution  and  merchandising  whicl 
is  based  on  the  premise  that  there! 
a  great  market  for  outstanding  entei 
tainment  and  this  kind  of  entertain 
ment,   costly  in  production,   big  i  ; 
cast    and    story    values,  deser\e;" 
planned    release    and    long   pre-scl"  j 
These  plans  are  now  a  matter  of  rec'  f 
ord  with  Universal— these  new  pro 
ductions  are  now  available  and  forth, 
coming  from  U-I,"  he  concluded. 


vionday,  July  20,  1959 


Motion  Picture  Daily 


fMP  Program  Sales 
lump  65%  in  Canada 

California  National  Productions  had 
65  per  cent  increase  in  sales  in 
;anada  in  the  first  six  months  of  1959 
ver  the   corresponding   period  last 
ear,  Jake  Keever,  CNP  vice-president 
nd  general  manager,  announced.  The 
ew  half-year  high  was  established 
Fremantle  of  Canada,  Ltd.,  CNP 
j  lies  representatives. 
I  Ralph  Ellis,  president  of  Fremantle, 
tttributed  the  latest  gain  to  several 
i'lctors.  Montreal  and  Toronto  are  two 
jf  the  most  active  television  produc- 
Jon  centers  in  the  world— their  com- 
I  ined  output  third  only  to  the  Los 
I  ngeles  area  and  New  York.  Today 
lere  are  55  Canadian  television  sta- 
ons,  a  total  of  3,500,000  sets  in  use, 
id  a  growth  rate  that  is  still  accel- 
ating.  To  meet  the  rising  demand 
)r  quality  programming,  Fremantle, 
iclusi\e  distributor  of  CNP  proper- 
es  above  the  border,  has  augmented 
j  s  sales  force  and  expanded  its  serv- 
'[•es. 

[  New  economies  effected  for  dub- 
fng  film  from  EngHsh  into  French 
uve  opened  additional  outlets  in 
:anada  for  American-made  product, 
j  NP's  "Danger  Is  My  Business"  series 
fjas  recently  dubbed  for  telecast  over 
•|e  CBS  French  net\\ork.  "Victory  at 
P'^a"  and  "Gumby"  now  are  being 
t'stributed  in  Canada  in  both  French 
lid  English  versions. 


Lovers'  Promotion 

(Cont'nued  from  page  1) 
■aled  at  the  week-end  with  this  week 
;,nnning  the  promotion  in  advance 

the  Friday  opening  at  the  Para- 
aunt  here.  Similar  campaigns  are 
iderway  in  metropolitan  areas 
roughout  the  country. 
In  New  York,  a  total  of  more  than 
'0  announcements  will  cover  the  air- 
U.S  this  week  over  stations  WLIB, 
HOM,  W'POW,  and  WEVD.  In  ad- 
tion  \\'OR-TV,  which  has  a  large 
lanish-speaking  audience  for  several 
ograms,  will  have  a  special  program 

announcements. 

in  newspapers,  an  extensive  and 
niprehensive  campaign  covering 
'anish  language  newspapers  will  find 
ecially  designed  ads  in  El  Diario  (  a 
ecial  four-page  insert  will  begin 
?  campaign),  Spanish  TV  Guide, 
ma- Americano,  Anunciador,  Todos, 
pana,  and  La  Prensa. 
An  extensive  campaign  in  Negro 
w'spapers  such  as  Afro-American, 
;w  York  Age,  Pittsburgh  Courier, 
'raid  Neivs  and  Amsterdam  News  is 


.  o  imderway. 


iireeman  Favors  Reply 

(Cont'nued  from  page  11 
th  district  council  of  the  American 
^gion,  (embracing  59  posts  in  the 
s  Angeles  area),  Y.   Frank  Free- 
^m,     industry     spokesman,  told 
;  moN  Picture  Daily  late  Friday 
'  it  he  thought  the  motion  picture 
lustry    would    have    to  answer 
,irges  made  by  the  legion  "without 
due  delay"  before  the  legion's  na- 
nal    convention    next    month  in 
nneapolis. 


AROUND  THE 


TV  CIRCUIT 


wifh  PINKY  HERMAN. 


PREXY  Ollie  Tre\z  has  upped  Julius  Bamathan  to  V.P.  for  Affiliated 
Stations  at  ABC-TV  and  Frederick  Pierce  has  been  named  manager 
of  Research  for  the  network.  Prior  to  joining  ABC  in  1954,  Bamathan 
was  Director  of  Media  Research  for  Ken\on  &  Eckhardt.  Pierce  was 
formerly  with  Benjamin  Harrow  &  Son  and  joined  ABC  in  1956.  .  .  . 
(For  deeds  and  misdeeds  your  reporter  has  been  applauded,  criticised, 
cited,  warned,  red-carpeted  and  ostracized— but  a  nice  note  from  Al  "Flat 
Top"  Daly  of  the  "Operation  Leaky  Arm"  (special  bloodmobile  doing 
wonderful  work  in  Jackson,  Mich.)  informs  us  that  we've  been  "hung"— 
that  is,  our  picture  has  been  posted  along  with  many  other  "Honorary 
Members"  of  that  worthy  cause.  (Thanks  Al.)  .  .  .  Les  L.  Persky,  prexv 
of  Product  Services,  is  currently  behind  the  Iron  Curtain,  negotiating 
with  the  Czechoslavakian  Government  for  the  American  distribution 
rights  to  several  Czech  feature  films  which  would  be  handled  thru  Perskv's 
film  firm,  Yorke  Productions.  .  .  .  Add  another  NTawker  who  followed 
Horace  Creeley's  advice,  went  west  to  San  Diego  and  KFSDoing  a  bang- 
up  job  as  announcer-deejay.  ...  A  note  from  our  old  buddy,  Jack  Smith, 
advises  us  that  Dr.  Paul  Dudley  will  attempt  to  record  the  heart  beat 
of  a  giant  white  whale  at  Weeki  Wachee  Spring,  Fla.  on  the  "You  Asked 
For  It"  ABC-TV'er.  Letter  goes  on  to  add  that  "Pinky,  a  six-month-old 
roller  skating  monkey  wUl  also  be  seen"  on  that  Aug.  9  program.  (Et 
tu.  Brute;  et  tu.  Smith.)  .  .  . 


As  a  reward  for  the  wonderful  pinch-hit  role  he  turned  in  several 
times  for  Shari  Lewis,  Johnny  Andrews  has  been  named  new  host  of  the 
early  morning  NBCharming  tvehicle,  "Hi  Mom,"  across  the  board  from 
9-10  ayem.  Johnny  has  been  a  favorite  in  this  cor- 
ner ever  since  he  returned  to  the  Big  Apple  from 
Cleveland  where  he  merely  copped  every  "person- 
ality award"  at  WTAM  (now  KYW.)  .  .  .  Rumors 
have  it  that  a  top  agency  is  ready  to  put  "Senator" 
Ford's  hilarious  "Can  You  Top  This?"  back  on  the 
TV  nets.  (It's  about  time.)  .  .  .  And  howcome  re- 
cording execs  overlook  the  terrific  Scott  Murray 
Trio,  whose  singing-instrumentalents  down  Wash- 
ington, D.C.  is  the  talk  of  the  town?  .  .  .  Cedric 
Dumont,  musical  director  for  the  Swiss  Broadcast- 
ing Corp.,  recording  artist  and  composer,  dropped 
into  our  cubby  hole  last  week  for  a  chat  before 
flying  back  to  Europe  today.  The  multi-talented  Dumont  conducted  the 
San  Juan  Symphony  Orchestra  TVia  Arturo  Somohano's  "Telemundo" 
program  TVia  KWAQ  last  Monday  which  proved  to  be  the  "Musicale 
of  the  Year"  in  the  Caribbean.  .  .  .  Andy  will  meet  Andy,  July  21  when 
the  Griffith  of  the  Broadway  smash  "Destry  Rides  Again"  TVisits  t'other 
on  the  "Andy  Williams  CBShow."  .  .  .  Incidentally  we  inquired  as  to 
who  was  responsible  for  the  bright  wordage  that  pieces  together  Bill 
Leonard's  "Eye  On  New  York"  morning  series  and  the  answer  is  a  lad 
narr.ed  Lester  Cooper.  This  Cooper  rates  a  high  Hooper  for  his  super- 
duper  scripts.  .  .  .  Billy  Nalle,  Victor  recording  artist  has  been  signed  to 
provide  the  background  and  mood  music  for  the  "Young  Dr.  Malone" 
series  over  NBC-TV.  .  .  . 


Johnny  Andrews 


Name  Sheltoii,  Jacobs  to 
AB-PT  Posts  in  Capital 

Edgar  G.  Shelton,  Jr.,  and  Joseph 
J.  Jacobs  have  bene  appointed  to  op- 
erate jointly  the  Washington,  D.  C., 
office  of  American  Broadcasting- 
Paramount  Theatres,  it  was  announced 
at  the  weekend  by  Leonard  H.  Gold- 
enson,  AB-PT  president.  Shelton  will 
be  assistant  to  the  president  for  na- 
tional affairs,  and  Jacobs  assistant  to 
the  president  for  legal  and  broadcast- 
ing division  affairs. 

Shelton's  responsibilities  will  in- 
clude liaison  with  the  federal  gov- 


ernment and  private  organizations 
headquartering  in  the  nation's  capital, 
as  weW  as  public  relations  with  these 
groups  in  Washington.  Jacobs'  re- 
sponsibilities will  include  ABC  legal 
affairs  as  well  as  other  broadcasting 
di\ision  business  in  Washington. 

Shelton  joined  the  American  Broad- 
casting Company  in  1957  as  assistant 
to  the  vice-president  in  charge  of  the 
\\'ashington  office. 

Jacobs  has  been  a  member  of  the 
American  Broadcasting  Company  le- 
gal department  since  March,  1954. 
During  this  period  he  has  specialized 
in  governmental,  affiliated  station  and 
television  allocation  matters. 


Who's  Where 


John  Walsh  has  been  appointed 
coordinator  of  special  programs  for 
the  CBS  Television  Network,  it  was 
announced  by  Michael  Dann,  vice- 
president  in  charge  of  network  pro- 
grams. New  York.  Walsh  has  been 
manager  of  special  projects  in  the 
network's  Department  of  Press  In- 
formation for  the  past  three  years. 
He  will  assume  his  new  post  in  the 
programming  department  on  July  27. 
□ 

Basil  Litchfield,  who  recently  re- 
signed as  director-secretary  of  20th 
Century-Fox  in  London,  has  joined 
Granada  TV  there  in  a  senior  execu- 
tive capacity.  Litchfield,  who  had 
been  with  Fox  since  1943,  will  retain 
his  directorship  of  Gaumont  British 
Picture  Corp. 

□ 

The  promotion  of  Frederick  Pierce, 

manager  of  audience  measurements 
for  the  ABC  Television  Network  Re- 
search Department,  to  manager  of  re- 
search for  the  ABC  Television  Net- 
work. He  will  report  to  Julius  Bama- 
than, ABC  vice-president  for  affiliated 
stations. 


RTES  Buying  &  Selling 
Seminars  Start  Nov.  10 

The  1959-60  Radio  and  Television 
Executives  Society  time  buying  and 
selling  seminar  luncheons  will  start 
Nov.  10,  for  a  series  of  16  weekly 
sessions,  R.  David  Kimble,  chainnan, 
has  announced.  The  luncheon  meet- 
ings will  be  held  every  Tuesday  from 
12:15  to  2:00  P.M.,  at  the  Hotel  Lex- 
ington here. 

The  dual  objective  of  this  sLicth  an- 
nual series  of  seminars  is  "to  serve 
not  only  juniors  but  also  to  be  a  source 
of  review  and  information  for  all." 
Suggestions  and  opinions  on  subjects 
and  speakers  for  the  coming  sessions 
will  be  sohcited  from  the  entire 
RTES  membership  in  the  form  of  a 
questionnaire. 

Deny  Gov't  Motion 

(Continued  from  page  1 ) 
frame  the  factual  issues  in  the  suit  in 
order  to  simplify  proof  and  shorten  the 
trial. 

Judge  Dawson  ruled  instead  that 
the  attorneys  for  both  sides  should  get 
together  and  attempt  to  agree  on  such 
an  order  in  the  interests  of  making 
the  trial  briefer.  He  said  they  could 
come  back  for  further  pre-trial  con- 
ferences. 

They  said:  This  guy  starts 
where  Capone  left  off!" 


means  "THE 

BIG  Operator 


An  Albert  Zugsmith  Production. 

In  association  with  Fryman  Enterprises.   From  M-G-M. 


Motion  Picture  Daily 


Monday,  July  20, 


The  laughter  . . . 
the  loving  . . . 
the  happy  living 

of  a  wonderful  guy 
make  this 

wonderful 
picture! 


serenteeik 

Picture  of  the  Month  for  August 


also  starring 
Barbara  Bel  Geddes 
Louis  Armstrong 
Harry  Guardino 
Bob  Crosby 
Bobby  Troup 

Produced  by  Jack  Rose 
Directed  by  Melville  Shavelson 
Story  by  Robert  Smith 
New  Songs  by  Sylvia  Fine 

A  Paramount  Picture 
In  VistaVision 


Compo  Urges  Censor  Fig 


(Co'.it'nued 

danger  that  lies  in  this  measure  and 
the  necessity  for  doing  everything 
possible  to  have  it  defeated." 

In  general,  the  new  censor  bill  seeks 
to  avoid  the  ban  on  prior  censorship 
by  permitting  the  censor  board  to  ask 
for  prints  of  a  picture  for  inspection 
after  it  has  had  its  public  opening. 
The  board  would  have  the  power  to 
cut  the  film,  ban  it  or  rate  it  as  adult. 
The  burden  of  proof  that  a  picture  is 
not  obscene  would  be  shifted  to  the 
exhibitor. 

Could  Force  Long  Closings 

Explaining  the  danger  the  theatres 
face  of  having  to  go  dark  for  long 
periods,  Compo  said:  "A  first  run  thea- 
tre could  spend  thousands  of  dollars 
advertising  the  opening  of  a  picture, 
but  after  the  picture  has  opened  the 
censor  board  could  declare  the  picture 
unsuitable  and  the  film  would  have  to 
be  withdrawn.  If  this  should  happen 
that  theatre  would  have  to  be  dark  for 
an  indeterminate  period,  as  it  would 
be  virtuallv  impossible  to  get  a  new 
pijture  as  a  replacement;  indeed,  the 
leplacement  also  might  have  to  be 
withdrawn,  making  the  theatre  dark 
again.  All  this  could  occur  at  the 
whim  of  three  persons  who  have  such 
little  business  stature  as  to  be  willing 
to  work  for  a  top  salary  of  $5,500 
a  year." 

Points  in  Indictment 

The  other  nine  points  in  the  Compo 
indictment  are  as  follows: 

Two:  The  bill  would  make  it  in- 
finitely more  difficult  for  any  drive-in 
theatre  to  operate,  as  disapproval  of 
a  picture  for  persons  under  17  years  of 
age  would  make  it  impossible  for  mar- 
ried couples  to  take  their  small  chil- 
dren with  them  to  drive-ins,  as  so 
many  drive-in  patrons  do." 

Three:  "The  bill  explains  that  'un- 
suitable for  children'  means  a  film 
which  is  obscene  or  incites  to  crime. 
In  all  the  history  of  motion  pictures 
there  never  has  been  any  picture  pro- 
duced that  incited  to  crime,  and  we 
defy  any  legislator  or  censor  to  name 
one.  As  for  obscene  pictures,  they  are 
punishable  under  existing  law.  It 
should  be  pointed  out,  however— and 
has  been  by  courts— that  if  a  picture 
is  obscene  for  a  person  of  16  it  is  ob- 
scene for  everybody  else  over  that 
age.  Moreover,  what  may  be  deemed 
obscene  by  one  person  may  not  be  at 
all  offensive  to  others." 

Censorship  Called  Discrimination 

Four:  "Censorship  of  motion  pic- 
tures and  exemption  of  television  is 
viciously  discriminatory.  It  is  notori- 
ous that  children  stay  glued  to  televi- 
sion sets  in  all  their  spare  time,  watch- 
ing original  television  stories  that  cer- 
tainly incite  to  crime.  It  is  equally 
noteworthy  that  old  pictures  shown  on 
television  do  not  incite  to  crime.  An 
outrageous  example  of  the  discrimini- 
ation  in  motion  picture  censorship  is 
the  fact  that  in  Maryland  the  state 
movie  censors  cut  the  motion  picture 
of  'Forever  Amber'  to  ribbons,  but 
the  picture  was  later  shown  over  tele- 


from  page  1 ) 
vision    in    thousands    of  Mar 
homes  without  a  single  scene  or 
eliminated." 

Five:  "The  penalties  provide 
the  bill  are  much  too  severe  an( 
pose  a  grave  risk  on  all  exhibitor 
exhibitor  who  is  shown  to  have  a 
ted  a  person  under  17  to  his  tl 
while  it  is  showing  a  picture  de 
by  the  censors  to  be  unfit  for 
dren  can  be  sentenced  to  pay  i 
up  to  $1,000  and  serve  six  mont 
jail.  How  any  exhibitor  can  detei 
the  age  of  a  boy  or  girl  without  t 
ining  the  person's  birth  certific; 
beyond  explanation." 

Six:  "The  bill  makes  it  impo 
for  big  advertising  campaigns  t 
put  on  before  the  first  runs  of  pic 
in  Pennsylvania,  since  after  the  pi 
has  had  its  first  public  showing  i 
be  ruled  unsuitable  by  the  cei 

Subsequent  Runs  Endangers 

Seven:  "Subsequent  runs 
would  be  imperilled.  For  exampl 
picture  could  play  a  house  in  d 
town  Philadelphia  and  be  booked  iti 
the  subsequent  runs,  with  all  adv 
ing  materials  distributed  and  evei 
played,  when  the  censor  declare 
picture  unsuitable." 

Eight:  "Since  nobody  will  be 
mitted  to  print  or  display  an  advei  ,-e- 
ment  of  a  picture  that  has  been  is- 
approved  by  the  censors,  newsp;  3ri 
carrying  advertising  of  pictures  c  ild 
be  innocently  put  in  jeopardy  a 
fine  or  jail.  This  is  especially  tm  of 
Sunday  papers,  whose  entertainiimi 
supplements  often  are  printed  and'is- 
tributed  to  newsdealers  ahead  of  he 
date  of  publication.  Between  he 
printing  of  such  advertisements  Ind 
the  date  of  publication  the  board  „ii- 
sors  could  very  easily  declare  a  jic- 
tur  unsuitable,  and  thus  make  he 
newspaper  subject  to  a  fine." 

Nine:  "Curiously  enough,  the  ill 
exempts  from  censorship  stag  or 
smoker  films  that  might  be  showine- 
fore  any  group  caUing  itself  a  frateial 
organization." 

Ten:  "An  amendment  to  Secoii 
14  also  makes  it  possible  for  the  x- 
hibition  of  birth  control  and  oei 
such  medical  films  to  school  gathergs 
or  in  halls  not  customarily  used, or 
the  exhibition  of  films."  |i 


ls( 


Horse'  Big  $36,081 

United   Artists'   "The   Horse  bl- 
diers"  rolled  up  a  huge  $36,081 
in  its  third  week  at  the  Astor  Thd^ 
here.  ,; 


THE  AN  ALBERT  ZUGSTH 

^  PRODUCTIOilta 


"THE  BIG  Operatc 

TOUGH  AND  TERRIFIC! 


fOL.  86,  NO.  14 

NEW  YORK,  U.S.A.,  TUESDAY,  JULY  21,  1959 

TEN  CENTS 

U,000  Idle 

British  Exhibitors,  Distributors  Fail 

Ended  June  4 

Token  Strike  To  Agree  on  Allocation  of  Tax  Rebate 

Halts  All  U.  K. 
jProduction 


From  THE  DAILY  Bureau 

LONDON,  July  18.  (By  Air  Mail).-The  attempt  of  the  joint  Kinematograph 
Renters  Society-Cinematograph  Exhibitors  Assn.  committee  to  arbitrate  in 
the  matter  of  the  £20  ($56)  tax  rebate  accorded  exhibitors  in  the  Finance  Bill 
ended  in  a  stalemate,  at  least  for  the 


follows  Procedural  Dispute 
fit  NATKE-BFPA  Parleys 


By  PETER  BURNUP 
LONDON,  July  20.  -  A  one-day 
ioken  strike  by  an  estimated  4,000 
nembers  of  the  National  Association 
,if  Theatrical  and  Kinematograph 
iCmployes  halted  production  in  all 
liritish  studios  today  and  made 
jlO,000  other  studio  workers  idle. 

The  strike  resulted  from  a  proce- 
lural  dispute  which  arose  four  days 
igo  at  a  scheduled  meeting  of  rep- 
lesentatives  of  the  British  Film  Pro- 
ji         {Continued  on  page  5) 


Wallerstein  Honorary 
Mrman  of  TOA  Meet 

Chairmen  for  the  12th  annual  na- 
ional  convention  and  trade  show  of 
riicatre  Owners  of  America  at  the 
lotel  Sherman  in  Chicago  Sunday 
jihrough  Thursday,  Nov.  8-12,  were 
.nnounced  yesterday  by  George  G. 
(Cerasotes,  TOA  president. 

David  Wallerstein,  president  of 
Jalaban  and  Katz  Theatres  of  Chi- 
i-ago,  will  serve  as  honorary  chair- 
nan,  and  is  expected  to  deliver  the 
iddress  of  welcome  as  spokesman  for 
he  host  city,  when  the  first  business 
i  (Continued  on  page  3) 


5ee  'Hot'  in  Record 
Domestic  Gross  for  UA 

On  the  basis  of  its  boxoffice  per- 
ormance  to  date,  "Some  Like  It  Hot" 
v'ill  establish  an  all-time  high  domes- 
ic  gross  for  a  United  Artists  release, 
t  was  announced  by  William  J. 
leineman,  vice-president  in  charge  of 
listribution. 

Heineman  reported  that  the  Mir- 
sch  Company  presentation  has  al- 
eady  amassed  $5,512,000  for  its  do- 
{ Continued  on  page  5) 


fELEVISION  TODAY-page  6 


time  being,  but  with  a  pledge  from 
the  distributors  that  due  consideration 
would  be  given  smaller  theatres  in 
particular  difficulty. 

At  the  outset  of  a  two-hour  meet- 
ing, CEA  men  urged  that  inasmuch 
as  the  obtaining  of  the  relief  had 
been  largely  the  result  of  exhibitors' 
( Continued  on  page  4 ) 


Loew's  /nc.  Promotes 
Gottlieb  and  leltner 

Saul  Gottlieb  has  been  promoted 
to  Eastern  Division  sales  manager  for 
Loew's,  Inc.,  and  Harold  Zeltner 
elevated  to  Gottlieb's  former  position 
as  New  York  Metropolitan  District 


'Kind'  To  Be  Ready 
By  End  of  Year 

By  WARREN  G.  HARRIS 

"They  told  us  we'd  never  get  the 
combination  of  Brando,  Magnani  and 
Woodward." 

But  they  did,  Martin  Jurow  and 
Richard  Shepherd.  The  young  produc- 
ing team,  along  with  director  Sidney 
Lumet,  has  been  shooting  Tennessee 
Williams'  "The  Fugitive  Kind"  with 
(Continued  on  page  4) 

Ohio  Governor  Signs 
'Blue  Law'  Change 

Special  to  THE  DAILY 

COLUMBUS,  O.,  July  20-Theatres, 
sports  and  other  recreation  activities 
are  exempted  from  provisions  of 
Ohio's  amended  "blue  laws"  caUing 
for  a  Sunday  ban  on  business  activities 
signed  by  Gov.  Michael  V.  Di  Salle 
after  approval  by  the  Ohio  Legislature. 

The  new  law  modernizes  the  archaic 
( Continued  on  page  2 ) 


Saul  Gottlieb       Harold  Zeltner 

manager,  it  was  announced  yesterday 
by  Jack  Byrne,  vice-president  and 
general  sales  manager. 

The  promotions  were  made  in  rec- 
ognition  of   the   men's   ability  and 
(Continued  on  page  5) 

Reargument  Is  Granted 
In  Loew's  Inc.  Suit 

Founders  Corp.  and  Radio  Hawaii, 
Inc.,  defendants  in  a  breach  of  con- 
tract suit  brought  by  Loew's  Inc., 
were  granted  a  reargument  of  their 
case  in  a  show  cause  order  signed  by 
( Continued  on  page  5 ) 


New  S.C.  Theatres  Join  in  Defying 
State  Ban  on  Sunday  Film  Shows 

Special  to  THE  DAILY 

SPARTANBURG,  S.C.,  July  20.-Theatre  operators  in  various  sections  of 
the  state  continued  their  battle  against  the  so-called  "blue  laws"  yesterday. 

Latest  recruits  in  the  raging  controversy  were  two  Greenwood  drive-in 
theatre  owners— Marion  Ackerman  of 


Highway  25  Drive-In  and  Pete 
Zouras  of  Auto  Theatre,  who  an- 
nounced they  would  show  films  at 
9  P.M.  Sunday. 

In  at  least  three  other  counties, 
Greenville,  Pickens  and  Anderson, 
amusement  operators— mainly  theatre 


owners— offered  their  entertainment 
in  spite  of  state  laws. 

In  sharp  contrast,  however,  theatre 
screens  in   Spartanburg   County  re- 
mained dark  while  operators  kept  a 
tflose   watch    on   how   equally  the 
(Continued  on  page  2) 


MGM  Earnings 
$6,157,000 
For  40  Weeks 


Vogel  Seeks  Resumption 
Of  Payment  of  Dividends 

Loew's,  Inc.,  (MGM)  had  consoli- 
dated net  earnings  of  $6,157,000  or 
$2.31  per  share  for  the  forty  weeks 
ended   June  4 
1959,   as  com- 
pared   with  a 
loss   of  $683,- 
000      in  the 
c  o  rresponding 
period  last 
year,  president 
Joseph   R.  Vo- 
gel reported 
to  stockholders 
yesterday. 

The  objec- 
tive of  the 
company,  h  e 
added,     is  to 

maintain  and  strengthen  its  profitable 
( Continued  on  page  5 ) 


Joseph  R.  Vogel 


Siegel  Setting  British 
Production  Program 

From  THE  DAILY  Bureau 

LONDON,  July  20.  -  Sol  Siegel, 
vice-president  in  charge  of  produc- 
tion of  MGM  Studios,  has  arrived 
in  London  for  discussions  with  Metro 
executives  in  regard  to  a  proposed 
(Continued  on  page  5) 

Steel  Strike  Doesn't 
Affect  Pitt.  Business 

Special  to  THE  DAILY 
PITTSBURGH,  July  20.  -  The 
steel  strike  hasn't  affected  theatre 
business  noticeably  in  its  first  week 
in  this  highly  industrialized  area. 
"The  Nun's  Story"  is  still  packing 
them  in  at  the  Warner,  where  it 
took  in  $18,000  in  its  second  week- 
just  $200  under  its  first  week. 

"A  Hole  in  the  Head"  started  off 
strong  at  the  Perm,  and  so  did  "Last 
Train  from  Gun  Hill"  at  the  Stanley. 


Motion  Picture  Daily 


Tuesday,  July  21,  ] 


PERSDML 
MEIVTIDIV 


MRS.  HARRY  COHN,  widow  of 
the  former  head  of  Columbia 
Pictures,  will  leave  here  tomorrow  for 
London  via  B.O.A.C. 


Ray  McNamara,  of  the  Allyn  The- 
atre,   Hartford,   has   returned  there 
with  his  family  from  Cape  Cod,  Mass. 
• 

Norman  Nadel,  theatre  editor  of 
the  Columbus  Citizen,  has  returned  to 
his    duties    following  hospitalization. 
• 

Samuel  T.  Wilson,  theatre  editor 
of  the  Columbus  Dispatch,  is  still 
absent  and  under  treatment  for  bron- 
chial pneumonia. 

• 

Ross  Hunter,  co-producer  with 
Martin  Melcher  of  Universal's  "Pil- 
low Talk,"  has  arrived  in  New  York 
from  the  Coast. 

• 

Mrs.  Hablan  Welrick  has  given 
birth  in  Columbus,  O.,  to  a  son,  Terry 
Wesley.  Father  is  assistant  manager 
of  Loew's  Ohio  Theatre  there. 


Lou  Cohen,  of  Loew's  Poli  Thea- 
tre, Hartford,  and  Mrs.  Cohen  are  va- 
cationing in  Miami. 

Eric  Portman  has  arrived  in  New 
York  from  London  via  B.O.A.C. 


Martin  Polster,  manager  of  the 
Richmond  Theatre,  Cleveland,  is  in 
Suburban  Community  Hospital  there 
after  having  been  injured  by  a  falling 
sign. 

• 

Mrs.  Arthur  Kerm.a.n  has  given 
birth  here  to  a  daughter,  Mindy.  Fa- 
ther is  president  of  Governor  Televi- 
sion Attractions. 


Ted  Harris,  of  the  State  Theatre, 
Hartford,  has  returned  there  from 
Louisville. 

THE 


BIQ 


They  said:  "This 
guy  starts  where 
Capone  left  off!" 

THE  BIG 

Operator 


An  Albert  Zugsmith  Production. 
In  association  v/ith  Fryman  Enterprises.   From  M-G-M. 


New  Opposition  to  S.  C.  Law  *?CA  Imnmgs  Rise 

44%  for  Six  Month 


(  Continued  from  page  1 ) 
were  enforced,  on  the     repealed  within  the  next  few  days. 


"blue  laws 

first  Sunday  since  the  referendum 
election  in  which  citizens  Indicated 
they  wanted  all-out  enforcement  of 
such  laws.  ^ 

In  Spartanburg,  only  restaurants 
and  drug  stores  (filling  prescriptions 
only)  were  legally  authorized  to  re- 
main open,  but  a  check  early  Sunday 
morning  disclosed  that  rtumerous 
gasoline  service  stations,  newsstands, 
and  drug  stores  were  open  for  busi- 
ness—the latter  doing  much  more 
than  filling  prescriptions.  Police  here 
were  enforcing  the  "blue  laiw"  with 
reference  to  persons  working  "on  Sun- 
day, which  carries  a  maximum  fine 
of  $1,  but  these  establishments  were 
not  closed. 

A  city  ordinance  in  Spartanburg, 
calling  for  a  $100  fine  or  80  days 
imprisonment  for  anyone  working  on 
Sunday,  was  not  being  enforced.  In- 
dications are  this  ordinance  'will  be 


Meanwhile,  Spartanburg  area  thea- 
tre owners  continue  to  insist  that  "if 
the  'blue  laws'  are  not  in  our  esti- 
mation enforced  equitably,  we  will 
throw  open  our  doors  for  business 
on  the  Sabbath." 

Some  area  theatre  owners,  finding 
that  businesses  such  as  restaurants, 
peach  packing  sheds,  taxi  cabs  and 
similar  operations  are  being  exempted, 
immediately  complained  that  the  law 
is  not  being  enforced  100  per  cent 
here.  At  Darlington,  S.C.,  Circuit 
Court  Judge  J.  W.  Lewis  issued  a 
temporary  court  order  banning  Sun- 
day movies,  effective  today.  A  hear- 
ing has  been  set  for  next  Friday  on 
whether  to  make  the  restraining  or- 
der a  permanent  one. 

Judge  Lewis  issued  the  order  July 
18  at  the  request  of  Darlington  City 
Council,  which  two  weeks  ago  un- 
animously opposed  permission  for 
Sunday  movies  to  operate  there. 


Ohio  Governor 


(Continued  from  page  1) 
language  of  the  old  laws.  Commercial 
establishments  still  are  required  to 
close  on  Sunday  with  the  exception 
of  "work  of  charity  or  necessity"  and 
"by  persons  who  conscientiously  ob- 
serve the  Sabbath  on  Saturdays." 

Constitutionality  of  the  new  law  is 
questioned  by  "many  attorneys,"  said 
the  Columbus  Dispatch.  Some  say  the 
law  appears  to  set  up  two  sets  of 
rules— one  for  public  land  and  the 
other  for  private  business.  The  law 
permits  Sunday  operation  of  state  and 
city  enterprises  like  fairs,  state  parks, 
city  golf  courses  and  other  facilities. 

Some  lawyers  think  the  law  will 
stand  a  court  test,  based  on  past  blue- 
law  decisions  by  the  Ohio  Supreme 
Court.  Others  believe  that  a  court  test 
may  see  the  law  ruled  unconstitutional. 
If  the  present  law  is  ruled  unconstitu- 
tional, the  situation  will  be  right  where 
it  has  always  been— in  the  hands  of 
local  law  enforcement  officials— said 
the  Dispatch. 

Carter  Arrives  Here  for 
Meetings  at  Republic 

Victor  M.  Carter,  newly  elected 
president  of  Republic  Pictures  Corp., 
arrived  here  yesterday  from  ^olly- 
wood  for  a  series  of  conferences  with 
home  office  executives.  He  will  remain 
here  for  a  meeting  of  the  board  of 
directors  on  July  29. 

Para.  Dividend  50c 

The  board  of  directors  of  J^ra- 
mount  Pictures  yesterday  voted  a 
quarterly  dividend  of  50  cents  per 
share  on  the  common  stock  payable 
Sept.  11  to  holders  of  record  Sept.  1. 


Acquit  Exhibitor  on 
'Blue  Law'  Violation 

Special  to  THE  DAILY 

EASLEY,  S.  C,  July  20-W.  E. 
Thrush,  operator  of  the  Easley  Drive- 
in  Theatre,  has  been  acquitted  by  a 
magistrate's  court  jury  on  charges  that 
he  violated  the  "blue  laws"  by  oper- 
ating his  theatre  on  Sunday.  Under 
cross  examination  by  Harris  P.  Smith, 
attorney  for  Thrush,  Sheriff  P.  C. 
Bolding  said  there  was  no  sign  of 
disorderly  conduct  and  said  the  theatre 
was  open  after  normal  church  hours. 

Following  the  acquittal  of  Thrush, 
announcement  was  made  by  Harold 
Armistead,  operator  of  the  Colony 
Theatre  here,  that  he  would  also  open 
on  Sundays  with  complete  shows  at 
3:30  P.M.  and  9  P.M.  Armistead 
had  not  opened  before  on  Sunday. 
Sheriff  Bolding  said  he  had  no  idea 
what  action  he  wovild  take  when  the 
theatres  open. 

Ohio  Theatre  Supply 
Bought  by  A.  Weiss 

Special  to  THE  DAILY 

CLEVELAND,  July  20.  -  Arnold 
Weiss,  member  of  Local  160,  I.A.T.- 
S.E.,  has  bought  out  the  Ohio  Theatre 
Supply  Co.  from  Ben  L.  Ogron  who 
organized  it  in  1946  when  he  came 
to  Cleveland  from  Chicago.  Weiss  will 
continue  the  business  under  the  same 
name  and  will  remain  as  area  dis- 
tributor for  Motiograph  projectors, 
and  Motiograph  equipment  as  well  as 
-cither  standard  theatre  equipment  in- 
cluding Strong  lamps,  Nu-Made  prod- 
ucts, Hertner  generators,  Kneisley 
rectifiers  and  Automaticket  machines. 

Weiss  was  associated  with  Ogron 
in  Ohio  Theatre  Supply  for  a  period 
some  eight  years  ago. 


The  Radio  Corporation  of  Amer 
first-half  earnings  rose  44  per 
over  the  1958  level  while  sales 
creased  17  per  cent,  David  San 
chairman  of  the  board,  and  Johr 
Burns,  president,  announced  yei 
day. 

Profits  after  Federal  income  t 
were  $19,400,000  on  sales  of  $6 
700,000— a  new  sales  record  for 
first  six  months. 

After  allowance  for  preferred  i 
dend,  earnings  per  common  share 
50  per  cent  from  86  cents  in  the 
half  of  1958  to  $1.29  in  the  c 
parable  1959  period. 

In  the  first  half  of  last  year, 
company's  profits  totalled  $13,500, 
on  sales  of  $542,600,000. 

Sales  during  the  second  quarte: 
1959  amounted  to  $311,900,000  c 
pared  with  $264,200,000  in  the  c. 
parable  1958  period.  Net  profit 
Federal  income  taxes  totalled  $6,5( 
000  for  the  second  quarter  as  c< 
pared  with  $4,500,000  for  the  s 
period  last  year— an  increase  of  44 
cent.  Common  share  earnings  in 
three  months  ended  June  30  amoun'd 
to  41  cents  compared  with  27  cejl 
in  the  same  period  in  1958— an  J 
crease  of  52  per  cent.  i 


Recording  Stars  Set 
To  Promote  'Johnny' 

Top  recording  names  starring  in  'e 
Hal  Roach  Distribution  Corp.  releie 
"Go,  Johnny,  Co!"  will  make  perso'il 
appearances  in  20  theatres  of  e 
Loew's  circuit  to  promote  the  loil 
engagement.  Starting  Monday  A  n 
Freed  will  head  a  caravan  featurig 
Jackie  Wilson,  Chuck  Berry,  Jimy 
Clanton,  The  Cadillacs,  Sandy  Stewt 
and  Jo-Ann  Campbell. 


NEW  YORK  theatre; 


-RADIO  CITY  MUSIC  HALL  — 

Rockefeller  Center  •  Ci  6-4600 

AUDREY  HEPBURN 

In  FRED  ZINNEMANN'S  Production  of 

"THE  NUN'S  STORY" 

A  WARNER  BROS.  PICTURE 

In  TECHNICOLOR®  | 
and  GAlt  NEW  STAGE  SPECTACU  "BONtNU" 


WOF  BETTER  AND 
\   FASTER  SPECIAL 

TRAILERS 


\    From  Dependable 


1327  S.  Wabatk  Chieaeo  630  Ninth  Ave.  New  Y 


MOTION  PICTLRE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gartner,  News  Editor;  Herbert  V.  Fe4 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vincent  Canby,  Eastern  Editors.  Hvl 
wood  Bureau,  Yucca-Vme  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  Washington,  D  C;  London  Bureau,  , 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor,  Correspondents  in  the  principal  capitals  of  the  world.  Mot'j 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20  Circle  7-3  h. 
Cable  address:  ''Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagb', 
Vice-President;  Leo  J.  Brady,  SecretaF-y.-_-Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  yir 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secdi 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  l(, 


lesday,  July  21,  1959 


Motion  Picture  Daily 


3 


TBIKT  TALK 

Variety  Club  News 


iBOSTON~The  1959  Jimmy  Fund 
five,  sponsored  by  Variety  Club  of 
England,  the  motion  picture  in- 
stry  and  Boston  Red  Sox,  got  under 
ly  Monday  night  with  a  baseball 
ime  between  the  Red  Sox  and  the 
lilwaukee  Braves,  with  every  admis- 
in  given  over  to  the  drive. 
The  chairmen  of  the  five  New  Eng- 
;id  states  called  a  meeting  on  July 
.  at  the  Jimmy  Building  of  all  the 
magers  in  the  area  to  map  plans  for 
!s  year's  drive. 

■A 

IPITTSBURGH-Tent  No.  1  will 
Id  memorial  services  on  Thursday 

;iits  Camp  O'Connell,  near  Wexford, 
■  the  late  Father  Lawrence  O'Con- 
11,  who  founded  the  camp  for  under- 
vileged  children  in   1938.  Father 

itConnell  died  last  April  6. 

A 

'■['NEW  ORLEANS-Tent  No.  45  re- 
itly  staged  a  patio  Pool  Party  at  the 
me  of  Chief  Barker  Frank  and  Ruth 
is,  the  latter  chairman  of  the  Ladies 
ixiliary. 

A 

CLEVELAND  -  Camp  Ho-Mita- 
ta,  which  is  sponsored  by  Variety 
ih  of  Cleveland,  will  be  host  today 
_  club  members  and  their  wives  at 
\ich  time  a  financial  report  on  the 
[Hp  will  be  rendered.  The  camp  is 
voted  solely  to  the  care  of  diabetic 
ildren. 


et  Up  Committee 
or  Ohio  ITO  Meet 

:  Special  to  THE  DAILY 

COLUMBUS,  O.,  Jiriy  20-Marshall 
le,  acting  president  of  the  Inde- 
adent  Theatre  Owners  of  Ohio  has 
^pointed  members  of  the  steering 

Sji  program  committee  for  the  state 
jivention  to  be  held  Oct.  26-27  and 
at  the  Deshler-Hilton  Hotel,  Co- 
nbus. 

The  committee  includes  Jack  Arm- 
ong,  Bowling  Green;  Frank  Murphy, 
ew's  Cleveland  division  manager; 
n  Schultz,  Selected  Theatres, 
Jveland  and  Louis  Wiethe,  Valley 
iatre,  Cincinnati. 
..Dther  committees  are  being  se- 
ted  and  will  be  announced  soon, 
has  been  decided  to  devote  the  en- 
;  convention  time  to  business-build- 
;  ideas  and  plans.  Arrangements 
being  made  for  outstanding  speak- 
as  well  as  a  real  "blockbuster" 
ertainment  program,  said  Ken 
ckett,  executive  secretary. 


See  All  Booths  Sold 
At  NAC  Trade  Show 

Present  indications  are  that  every 
booth  will  be  sold  for  the  1959  trade 
show  of  the  National  Association  of 
Concessionaires, 
according  t  o 
Philip  Lowe, 
NAC  president. 
To  date  107 
booths,  or  better 
than  60  per  cent 
of  all  exhibit 
space,  have  been 
reserved.  The 
trade  show  will 
b  e  conducted 
during  the  con- 
ventions of  NAC 
and  the  Theatre 
Owners  of  America,  the  Sherman 
Hotel  in  Chicago,  November  8-11. 

Lowe  also  announced  the  appoint- 
ment of  T.  Bailey  Widdows  director 
of  the  NAC  trade  show  and  conven- 
tion. Widdows  had  previously  served 
as  executive  director  of  trade  shows, 
conventions  and  meetings  for  National 
Sales  Executives.  Prior  to  that  post 
he  was  convention  sales  manager  for 
Trans- World  Airlines. 


T.  BaiJey  Widdows 


'Anatomy'  Sets  Records 
In  New  Engagements 

Otto  Preminger's  "Anatomy  of  a 
Murder"  continues  to  break  house 
records  in  new  openings  across  the 
country,  Columbia  said  yesterday.  It 
grossed  $12,800  for  its  first  three  days 
at  the  Warner  Theatre  in  Milwaukee 
for  an  all-time  house  record. 

In  Fort  Lauderdale,  Fla.,  the  Gate- 
way Theatre  grossed  $13,500  for  its 
first  five  days.  At  the  Uptown  Thea- 
tre in  Salt  Lake  City,  the  take  for 
the  first  five  days  was  $8,500. 

In  Bridgeport,  Conn.,  "Anatomy" 
rolled  up  $3,500  at  the  Beverly  Thea- 
tre and  $3,350  at  the  Hiway  Thea- 
tre. The  Isle  Theatre  in  Aurora,  Il- 
linois registered  a  record-breaking 
$5,200  for  the  first  four  days. 


20  Dates  for  'Outlaw' 

"Day  of  the  Outlaw,"  Security  Pic- 
tures drama  for  United  Artists'  release, 
has  been  set  to  open  in  20  key  cities 
throughout  the  nation  starting  July 
22.  Bookings  during  the  months  of 
July  and  August  include:  Columbus, 
Buffalo,  Springfield,  St.  Joseph, 
Lynchburg,  Memphis,  Seattle,  Phila- 
delphia, Harrisburg,  Bridgeport,  Read- 
ing, Lake  Charles,  Wilmington,  Roa- 
noke, Ponca  City,  Houma,  Lafayette, 
San  Antonio  and  Bluefield. 


TOA  Meeting 


( Continued  from  page  1 ) 
session   is   called   to   order  Monday 
morning,  Nov.  9. 

Co-chairmen  of  the  convention  are 
Gerald  J.  Shea  of  New  York,  Richard 
Orear  of  Kansas  City,  Mo.,  and 
Dwight  L.  Spracher  of  Seattle,  Wash. 

Shea  is  president  of  Shea  Enter- 
prises and  Jamestown  Amusement 
Company,  operating  conventional  and 
drive-in  theatres  in  Massachusetts, 
New  Hampshire,  New  York,  Ohio  and 
Pennsylvania.  Orear  is  president  of 
Commonwealth  Amusement  Corpora- 
tion, with  theatres  in  Iowa,  Kansas, 
Missouri,  Nebraska  and  South  Da- 
kota, and  is  also  a  member  of  TOA's 
executive  committee.  Spracher  is  af- 
filiated with  United  Theatres  of  Wash- 
ington, and  is  an  officer  and  chief 
legislative  liaison  executive  of  the 
Theatre  Owners  of  Washington, 
Northern  Idaho  and  Alaska. 


'John  Paul  Jones'  Has 
Premiere  in  Detroit 

Special  to  THE  DAILY 

DETROIT,  July  20.-The  first  of  the 
50-state  governors'  premieres  of  Sam- 
uel Bronston's  "John  Paul  Jones"  was 
held  at  the  Palm  State  Theatre  here 
today  under  the  sponsorship  of  Michi- 
gan's Governor  G.  Mennen  Williams. 
The  event  was  tied  in  with  the  city's 
spectacular  six-day  program  in  cele- 
bration of  the  Fleet's  arrival  in  De- 
troit via  the  new  St.  Lawrence  Sea- 
way. 

Premiere  festivities  started  with  a 
parade  of  Navy,  state  and  city  dig- 
nitaries, including  Governor  Williams, 
Mayor  Mariani,  of  Detroit,  and  Ad- 
miral Taylor,  Commander  of  the 
Destroyer  Force  of  the  U.S.  Atlantic 
Fleet,  from  the  Civic  Center  to  the 
theatre.  Other  activities  included  a 
demonstration  by  the  crack  precision 
drill  team  from  the  Naval  Air  Station, 
the  "piping  aboard"  of  V.I.P.'s  at  the 
theatre,  an  honor  guard  of  Midship- 
man from  Annapohs  and  the  partici- 
pation of  the  Detroit  Police  Mounted 
Division  and  the  Police  Band. 


'^Tamango'  Bow  Set 

The  Hal  Roach  release,  "Tamango," 
starring  Dorothy  Dandridge  and  Curt 
Jurgens,  will  have  its  American 
premiere  at  the  Fox  Theatre  in  De- 
troit on  August  19.  William  R.  O'Hare, 
director  of  advertising  and  publicity 
for  the  Roach  Organization,  will  leave 
soon  for  Detroit  to  head  up  an  ex- 
loitation  team  preparing  for  the 
premiere. 


PEOPLE 


Walter  Kessler,  manager  of  Loew's 
Ohio  Theatre,  Columbus,  will  be 
guest  of  honor  at  the  Desert  Inn 
there  on  July  29  at  a  testimonial 
dinner  upon  his  departure  for  San 
Francisco,  where  he  soon  will  take 
up  new  duties  as  manager  of  the 
circuit's  Warfield  Theatre. 

□ 

Art  Levy,  who  took  over  manage- 
ment of  Seaway  Distributing  Co., 
Cleveland,  during  the  recent  illness 
of  Arthur  Goldsmith,  has  returned  to 
Detroit,  where  he  now  is  affiliated 
with  Jan  Handy  in  a  sales  capacity. 
□ 

Myrtle  Tower  has  been  named  as- 
sistant sales  service  manager  for 
WMGM,  Loew's  Theatres  radio  sta- 
tion in  New  York.  She  will  assist  Ted 
Schneider,  WMGM  sales  service  man- 
ager. 

□ 

George  H.  Wilkinson,  Jr.,  operator 
of  the  Wilkinson  Theatre,  Walling- 
ford,  Conn,  and  president  of  the 
MPTO  of  Connecticut,  has  been 
named  to  the  advisory  committee  of 
the  First  Federal  Savings  and  Loan 
Associations  of  Meriden  and  Walling- 
ford.  He  formerly  was  president  of 
the  Wallingford  group. 

□ 

Harold  Cummings,  a  veteran  of  30 
years  in  the  industry,  most  recently 
with  Florida  State  Theatres,  has  as- 
sumed new  duties  as  exploitation 
manager  in  Charlotte  for  20th  Cen- 
tury-Fox. 

□ 

Brock  Jones,  formerly  theatre  edi- 
tor of  the  Columbus  Star  and  more 
recently  associated  with  the  John 
Barcroft  publicity  office,  has  joined 
the  staff  of  the  Catholic  Times. 


Welhnan  Signed  to  Make 
New  Picture  for  Univ. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  20-Producer- 
director  William  A.  Wellman  has  been 
signed  by  Edward  Muhl,  Universal- 
International  vice-president  in  charge 
of  production  to  produce  and  direct 
"The  S.O.B.'s,"  which  will  go  before 
the  cameras  this  fall  as  a  multi-million 
dollar  production. 

Constituting  another  important  story 
acquisition  for  U-I,  "The  S.O.B's"  is 
an  original  by  Herbert  Margolis  and 
William  Raynor  and  will  be  scripted 
by  Margolis. 


I  •  9  ■  ■  I  I  ■  •  I  ■  I  I  ■  I  I  •  ■  I  ■  ■  •  I  i  I  t  ■  ■  ■  I  •  • 


THE  GEVAERT  CO. 
AMERICA,  INC. 


Sales  Offices 
and  Warehouses 


Photographic     materials  of     extraordinary  quality  forever  half  a  century 


321  West  54th  Street       6601  N.  Lincoln  Ave. 


at 


New  York  19 
New  York 


Lincoinwood,  III. 
(Chicago) 


6370  Santa  Monica 
Blvd. 

Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


1925  Blake  St. 

Denver  2 
Colorado 


,  A  Complete 
Line  of 
Professional 
Cine  Films 


I  ■  I 


4 


Motion  Picture  Daily 


Tuesday,  July  21,  1)  (,( 


British  Tax     ^Kind^  to  Be  Ready  This  Year 


I 


( Continued  from  page  1 ) 
efforts  and,  furthermore,  in  view  of 
the  fact  that  the  rebate  amounted  to 
a  net  gain  unaffected  by  falhng  at- 
tendances the  relief  should  remain 
exclusively  in  the  hands  of  the  ex- 
hibitors. 

KRS  representatives  stated  that 
they  were  unable  to  agree  and  went 
on  to  express  the  view  that  the  rent- 
ers were  entitled  to  a  reasonable 
share  of  the  remission.  They  were 
reinforced  in  that  view  having  re- 
gard to  the  terms  of  their  contracts 
with  the  producers. 

At  the  conclusion  of  the  long  de- 
bate both  sides  agreed  that  they  were 
not  competent  to  make  specific  rec- 
ommendations to  the  members  of 
their  respective  associations,  on  the 
ground  that  a  recommendation  would 
contravene  the  traditional  position  in 
the  industry  that  film  hire  is  a  mat- 
ter of  individual  negotiation  between 
renter  and  exhibitor. 

Further  Study  Pledged 

The  joint  committee  however 
pledged  itself  to  give  further  study  to 
the  possibility  of  evolving  a  formula 
for  further  relieving  those  small  halls 
specifically  referred  to  by  the  Chan- 
cellor as  being  in  particular  diffi- 
culty. 

A  further  meeting  of  the  joint  com- 
mittee has  been  provisionally  ar- 
ranged for  July  27. 


{Continued 

Academy  Award  winners  Marlon, 
Anna  and  Joanne  since  June  22,  and 
expects  to  wrap  the  picture  up  at  the 
Gold  Medal  Studios  here  by  mid- 
August. 

Furthermore,  Jurow  and  Shepherd 
expec  to  have  the  United  Artists  re- 
lease ready  for  distribution  to  theatres 
before  the  end  of  the  year.  At  a  trade 
press  conference  at  Gold  Medal  yes- 
terday they  were  the  opinion  that 
their  picture,  a  joii^t  effort  with  Bran- 
do's Pennebaker  Productions,  would 
be  a  serious  contender  for  "Oscar" 
nominations.  vti. 

Based  on  the  Williams  stage  play, 
"Orpheus  Descending,"  "The  Fugitive 
Kind"  is  budgete^'  at  around  $2,200,- 
000,  Jurow  said.  And  more  than  $1,- 
000,000  of  this  figure  is  for  talent 
alone.  Brando  get-s  a  salajy  plus  his 
participation,  Miss  'Magnani  receives  a 
percentage,  as  does  Williams,  and 
Miss  Woodward  '  is  working  on 
straight  salary. 

Although  the  setfing  of  "The  Fugi- 
tive Kind"  is  in  thg  deep  south,  it  is 
being  produced  entirely  in  New  York. 
Exteriors  were  shot  in  the  upstate 
township  of  Miltoii,  which,  according 
ot  the  producers,  closely  resembles  its 
Mississippi  counterpart  in  the  film. 
At  Gold  Medal  yesterday,  technicians 
were  hard  at  work  at  one  of  the  im- 
portant settings,  augeneral  store. 

The  young  producers,  whose  first 


. .  UA  advertises 
films  in  the  Pictorial  Re- 
view because  there  we  can 
stagger  the  ads  to  break 
locally." 


•  quotation  by 

Roger  Lewis, 

United  Artists 

Picture  Corp. 
Advertising, 
Publicity  and 
Exploitation  I 
Director, 

and  published  in 

Variety,  July  8,  1959 


Pictorial  Sunday  iVIagazine  Group 


from  page  1) 
effort,  "The  Hanging  Tree,"  will  gross 
around  $5,000,000  world-wide,  em- 
phasized the  importance  of  the  over- 
seas market  in  their  thinking  on  "The 
Fugitive  Kind."  They  feel  that  the 
Brando,  Magnani,  Woodward  and 
Williams  names  "will  generate  and 
attract  the  most  comprehensive  world- 
wide audience  interest." 

Both  here  and  abroad,  the  promo- 
tional campaign  for  "The  Fugitive 
Kind"  will  emphasize  national  maga- 
zines and  newspaper  supplements,  it 
was  reported.  Photographer  Sam 
Falk's  color  coverage  of  the  stars  at 
work  will  be  used  extensively  in  these 
layouts.  UA  is  making  a  concerted  ef- 
fort aimed  at  independent  Sunday 
supplements  in  addition  to  the  major 
magazines. 

Several  Media  to  Be  Used 

Important  elements  of  the  campaign 
include  extensive  use  of  off-the- 
amusenient  page  advertising  in  30  ma- 
jor markets;  three  direct  mailing  cam- 
paigns for  exhibitors  and  media  rep- 
resentatives: and  heavy  co-ooperative 
advertising  supported  by  field  activity 
on  local  level  promotions.  In  addition, 
there  will  be  special  screenings  for 
selective  audience  segments  and  opin- 
ion-making groups;  tie-ins  with 
schools,  colleges,  libraries  and  literary 
and  dramatic  societies,  and  national 
and  local  radio-TV  saturations  in  ad- 
vance of  regional  openings. 

UA's  advance  thinking  on  "The 
Fugitive  Kind"  parallels  that  of  Ju- 
row and  Shepherd,  who  are  also  not 
wasting  any  time  while  the  picture  is 
shooting.  A  good  part  of  the  picture's 
musical  score  is  already  completed, 
and  director  Lumet  is  doing  his  own 
editing  as  he  goes  along. 

The  Jurow-Shepherd  motto  is  "one 
picture  at  a  time,"  and  they  mean  it. 


New  York  Journal-American 
Baltimore  American 
Son  Francisco  Examiner 
Pittsburgh  Sun-Telegroph 
Detroit  Times 


The  Chicago  American 
Los  Angeles  Examiner 
Milwaukee  Sentinel 
Seattle  Post  Intelligencer 
Boston  Advertiser 


Represented  Nafionally  by  HEARST  ADVERTISING  SERVICE  INC. 

Herbert  W.  Beyea,  President 


Continuous  Showings 
Of  'Diary'  Set  for  U.K. 

From  THE  DAILY  Bureau 

LONDON,  July  18.  (By  Air  Mail). 
—The  shortened  version  of  "The  Diary 
of  Anne  Frank"  for  continuous  per- 
formances on  general  release  has  been 
set  with  the  Rank  Organization  to 
play  North-West  London  release 
starting  Aug.  10.  It  will  replace  "The 
Man  Who  Understood  Women," 
which  now  will  be  released  on  the 
Rank  circuit  in  the  autumn. 

"Diary"  will  be  prereleased  at  sea- 
side resorts  along  the  South  Coast  at 
the  end  of  this  month,  and  will  have 
its  key  cities  release  on  August  31. 

Miss  Jones  Ends  Tour 

SAN  ANTONIO,  Tex.,  July  20.- 
Carolyn  Jones,  star  of  Paramount's 
"Last  Train  from  Gun  Hill,"  has  re- 
turned to  Hollywoood  following  a 
Texas  promotion  tour  on  behalf  of 
the  picture,  in  which  she  shares  top 
billing  with  Kirk  Douglas  and  An- 
thony Quinn.  Herself  a  native  Texan, 
Miss  Jones  visited  Dallas,  Fort  Worth, 
Houston,  San  Antonio  and  Austin  in 
conjunction  with  "Last  Train"  open- 
ings. 


Town  Council  in  Ohio 
Drops  Theatre  Tax 

Special  to  THE  DAILY  \ 

NEWARK,  C,  July  20.  -  New 
City  Council  unanimously  scrap] 
the  admissions  tax  on  local  thea(| 
and  the  license  requirement  for  boli 
ing  alleys.  The  ordinance  to  remii 
the  tax  and  license  fee  clears 
way  for  annexation  of  a  21st  Sti( 
area  that  will  enable  the  city 
build  a  wider  street.  Owners  ol 
theatre  and  bowling  alley  in  the  an 
objected  to  annexation  because  of 
tax  and  fee. 


Start  Hospital  Drive 
tn  Cleveland  Area 


Special  to  THE  DAILY  I 

CLEVELAND,  July  20-With  \  | 
tributor  chairman  Norman  Weitm:  n 
Universal  branch  manager,  presidit  id 
the  Will  Rogers  Hospital  drive  If  i 
started  late  last  week  at  a  meeting  iit 
branch  mangers.  Jules  Livingston,  ■ 
cently  returned  from  a  tour  of  li  i 
Hospital,  told  them  about  its  expancj,  m 
medical  services  and  building  ne^  i 

A  meeting  with  salesmen  is  be  ,  ( 
held  today  at  which  time  kits  will;  p 
distributed  and  operating  instructij  i 
given. 

Audience  collections,  Weitman  s; 
may  be  made  any  time  during 
year,  preferably  during  the  run  o|  d 
big  grossing  picture  with  large  av 
fences.  Frank  Murphy,  Loew  thes 
division  manager  and  exhibitor  ch; 
man,  suggested  the  appointment 
key  city  co-chairmen  to  aid  salesn 
in  following  up  signed  pledges.  1 
plan  was  adopted.  It  was  annount 
that  all  Loew's  and  Warner  thealfie 
will  make  audience  collections. 


'Ben-Hur'  Sold  Out  Nclr 
Four  Nights  in  Bostol 


Special  to  THE  DAILY 

BOSTON,  July  20.  -  Althot 
Metro-Goldwyn-Mayer's  "Ben-H 
won't  open  at  the  Saxon  Theatre  hi 
until  December,  the  first  four  nig 
of  the  engagement  have  already  be 
sold  out.  Sam  Richman,  top  execut 
at  the  theatre,  armounced  that  f 
John  Hancock  Insurance  Company 
Boston  has  bought  up  the  house 
theatre  parties  on  the  opening  nig! 
of  the  engagement.  ; 

Veteran  showmen  here  say  it's  I 
first  time  they  can  remember  a  thi 
tre  selling  out  for  a  film  even  befi 
the  picture  has  had  its  first  sn 
preview. 

David  Jacobs  Dies 

Funeral   services  were  held 
yesterday  for  David  Jacobs,  70, 
tired    chief    electrician    of  Loi 
Theatres,  who  died  Sunday  of  h 
ailment.  He  was  one  of  the  circ 
oldest  employees  in  point  of  servi 
having  been  employed  by  the 
Marcus  Loew  in  1906.  He  retired] 
1957.  He  is  survived  by  a  son,  Lloj 
chief  electrician  for  Loew's  Theati 
his  widow  and  a  daughter. 


day,  July  21,  1959 


Motion  Picture  Daily 


5 


GM  Earnings 


(Continued  from  page  1) 
ations  ancj  to  resume  the  payment 
dividends. 

ji)r  the  12-week  period  ended  June 
;;'onsoHdated  net  earnings  were 
.  59,000  or  51  cents  per  share,  as 
oared  with  a  loss  of  $106,000  in 
previous  year's  third  quarter. 
kll  divisions  of  Loew's  Inc.  are 
(ating  profitably  in  the  current 
i"  Vogel  said,  "and  each  division 
's  an  improvement  over  last  year. 
Ii  contrast   is  particularly  signifi- 

in  the  film  production-distribu- 

operations   which   earned  $5,- 
WO  before  interest  and  Federal 
ne  taxes   in  the  40   weeks  of 
1959,  as  compared  to  a  loss 
^1 14,000  in  the  40  weeks  ended 

5,  1958." 
igel   also  told   the  stockholders 

at  a  recent  meeting  the  board 
drectors,  subject  to  stockholder 
Oval,  voted  for  the  granting  of 
icted  stock  options  to  key  per- 
';1.  The  options  would  involve 
iiggregate  of  131,000  shares  of 
I  company's  common  stock,  the 
n  price  being  100  per  cent  of 
'average  daily  market  price  be- 
■>a  March  12,  1959  and  May  27, 
c,  or  $30.25  per  share, 
ligel  also  noted  the  early  release 
h  outstanding  group  of  motion 
res  headed  by  "Ben-Hur." 
:ig  the  others  are  "North  by 
liwest,"  "It  Started  with  a  Kiss," 
er  So  Few,"  "The  Wreck  of  the 
I'  Deare,"  and  "Home  from  the 
)' 

!■   

'ttlieb,  Zeltner 

'  ( Continued  from  page  1 ) 
r  years  of  experience  in  motion 
ire  distribution,  Byrne  said, 
ttlieb,  a  38-year  veteran,  be- 
working  for  Metro-Goldwyn- 
Ir  in  the  booking  departments  of 
BufiFalo,  Cleveland  and  Detroit 
3:hes,  1928-33.  Then  he  became 
esman  at  the  Pittsburgh  office 
,11  1945  took  over  as  that  branch's 
jger.  In  1951  he  became  New 

Metroplitan  district  manager, 
jnew  position  gives  him  super- 
ji  over  the  Albany,  Boston,  Buf- 
,j  New  Haven,  New  York  and 
ielphia  branches. 
(Itner  joined  the  company  23 
J  ago  as  assistant  manager  of 
I's    Hollywood    Theatre,  New 

followed  by  sales  positions  in 
jlo,  Pittsburgh,  Chicago  and  New 
j  He  was  appointed  New  York 
jh  manager  in  1958. 

irgument  Granted 

( Continued  from  page  1 ) 
York   Supreme   Court  Justice 
1  ^  Epstein  here  yesterday, 
tice  Epstein  said  that  last  week's 
(ary    judgment    for  $813,570 
iid  Loew's  still  stands,  but  that 
csnt  will  be  deferred  until  the 
me  of  the  reargument.  The  case 
'es  contract  obligations  entered 
:)y  KTVR,  Inc.,  Colorado  Corp. 
Uhibition  of  the  MGM  film  h- 
j    Founders  and  Radio  Hawaii 
they  no  longer  control  KTVR. 


Siegel  Setting 

(Continued  from  page  1) 
British  production  program  for  the 
company. 

"Prior  to  this,"  said  Siegel  to  news- 
men, "we  have  had  a  hit  or  miss 
policy  in  British  production.  We  are 
now  to  try  to  set  up  a  regular  pro- 
duction program  which  will  be  sub- 
stantially in  excess  of  what  we  have 
done  before." 

Siegel  envisages  that  if  the  pro- 
gram moves  forward  as  planned,  his 
company  will  set  up  some  form  of 
training  school  for  stars  in  Britain. 
"It  has  always  amazed  me,"  he  said, 
"that  more  talent  hasn't  emerged  from 
Britain." 

The  Metro  investment  in  British 
production  could  be  in  the  neighbor- 
hood of  $10  to  18  millions.  The  money 
would  come  partly  from  dollar  in- 
vestment and  partly  from  earnings  in 
Britain,  the  production  chief  said. 

The  company  already  owns  the 
MGM-British  Studios  at  Elstree  with 
seven  stages  totalling  80,000  square 
feet. 

Leaving  for  the  Continent 

Siegel  leaves  for  the  Continent 
this  week.  He  anticipates  returning 
here  in  the  course  of  two  weeks  when 
he  hopes  to  have  completed  a  tenta- 
tive program  to  take  back  to  Holly- 
wood. He  then  expects  to  make  what 
he  describes  as  a  "firm  statement" 
within  30  days. 

Siegel  revealed  that  a  film  version 
of  Sir  Winston  Churchill's  life  story 
has  been  stopped  at  the  instance  of 
Sir  Winston  himself.  A  script  by  a 
well  known  English  playwright  was 
submitted  recently  for  his  approval. 
But  Sir  Winston  did  not  like  it. 

Meanwhile,  it  is  learned  authori- 
tatively from  other  sources  that  a 
breakaway  is  pending  between  MGM 
here  and  the  powerful  Associated 
British  Circuit.  For  a  number  of 
years  MGM  pictures  have  had  a  vir- 
tually automatic  release  on  ABC. 


( Continued  from  page  1 ) 
mestic  playdates  in  just  16  weeks. 
The  only  United  Artists  release  to  ex- 
ceed the  estimated  domestic  gross  for 
"Some  Like  It  Hot"  is  "Around  the 
World  in  80  Days,"  which  was  a  hard- 
ticket  attraction  in  the  majority  of  its 
engagements. 


From  THE  DAILY  Bureau 

HOLLYWOOD,  July  20-Two  ad- 
ditional films  have  been  announced 
for  production  this  year  by  producer 
Benedict  E.  Bogeaus  for  distribution 
thru  Inter  Continent  Releasing  Or- 
ganization. The  first  project  to  go 
before  the  cameras  will  be  "The  Gold 
Bug."  Principal  photography  has  ten- 
tatively been  scheduled  to  begin  on 
Sept.  28. 

"Time  Zone,"  based  on  an  H.  G. 
Wells  thriller,  will  be  Bogeaus'  second 
upcoming  project.  ICRO,  of  which 
J.  R.  Grainger  is  president,  will  soon 
release  Bogeaus'  recently  completed 
"Jet  Over  the  Atlantic." 


Mrs.  IJolgin  Elected  to 
Park  St.  Circuit  Board 

Snecial  to  THE  DAILY 

HARTFORD,  July  20.-Mrs.  Helen 
Dolgin,  wi^pw  of  Hartford  film  indus- 
try pioneer  Joseph  Dolgin,  has  been 
elected  secretary  and  director,  and  her 
son,  Albert,  assistant  secretary  and 
director  of  the  Park  St.  Investment 
Company,  owners  of  five  suburban 
Hartford  t;heatres.  At  the  same  time, 
Mrs.  Dolgin  takes  over  managership 
of  the  Lyric  Theatre,  Hartford,  part 
of  the  Park  properties.  In  addition, 
to  the  Lyric,  Park  properties  include 
the  Art,  Central,  Colonial  and  Lenox. 

Other  Directors  Named 

Mrs.  Dolgin's  election  to  the  board 
of  director;;,  fills  the  vacancy  created 
by  her  husband's  recent  death,  and 
the  younger  Dolgin's  name  has  been 
newly-added  to  the  board.  Other  di- 
rectors are;  A.  M.  Schuman,  Louis 
Goldschmid,t  Jr.,  Joseph  Silver,  Atty. 
Isadore  Waxman,  president;  Leon 
Schuman,  vice-president  and  treas- 
urer; Dr.  Raymond  Beckwith,  and 
Arthur  N.  Schuman. 

Reopen  Hartford  House 

HARTFORD,  July  20.  -  Commu- 
nity Theatres  will  reopen  its  shut- 
tered first-run  Art  Theatre  here  after 
Labor  Day.^ . 

Another  New  England  house,  the 
Mohawk,  North  Adams,  Mass.,  has 
closed  for  an  indefinite  period  of  re- 
modeling. 


Token  Strike 


(Continued  from  page  1) 
ducers    Association    and  NATKE's 
negotiating  committee.  The  latter  ar- 
rived  without    the    union's  general 
secretary,  Sir  Tom  O'Brien. 

BFPA  refused  to  continue  the  dis- 
cussions in  O'Brien  absence.  The  dis- 
gruntled NATKE  men,  alleging  that 
BFPA  was  willfully  adopting  delay- 
ins  tactics,  ordered  a  token  strike 
without  O'Brien  s  cognizance. 

No  information  is  available  con- 
cerning O'Brien's  attitude  or,  indeed, 
regarding  the  reason  for  his  absence 
from  last  Wednesday's  meeting,  for 
he  invariably  is  in  the  forefront  of 
his  union's  activities.  It  is  known, 
however,  that  he  has  been  summoned 
to  a  union  meeting  tonight. 

Three  Subjects  for  Discussion 

The  union  has  three  points  for  dis- 
cussion with  BFPA:  first,  the  setting 
up  of  a  joint  manpower  committee 
controlling  redundancies;  second, 
wage  differentials  between  common 
grades  of  workers  in  Associated  Cine 
Technicians  and  NATKE,  and,  third- 
ly, alleged  anomalies  in  working 
hours. 

Change  '^Denim*  Date 

Twentieth  Century-Fox's  "Blue 
Denim,"  will  begin  its  world  pre- 
miere engagement  July  30  at  the 
Victoria  Theatre  here  instead  of  July 
29  as  previously  announced. 


See  'Hot'  in  Record 


Bogeaus  to  Make  Two 
More  for  Inter  Cont. 


|."If  individual  motion 
pictures  must  be  handled 
differently  it  is  also  evident 
that  individual  cities  and 
newspapers  present  differ- 
ing problems."  Unhesitat- 
ingly Krushen  declares  that 
the  Hearst  chain  is  the  most 
consistently  cooperative 
publishing  organization. 
"They  understand  our 
need^?' 


-from  a 
quotation  by 
Mori  Krushen, 

Exploitation 

Manager, 
United  Artists 
Picture  Corp.,  and 
published  in 
Variety,  June  24, 1999^ 


Pictorial  Sunday  Magazine  Group 


New  York  Journal-American 
Baltimore  American 
San  Francisco  Examiner 
Pittsburgh  Sun-Telegraph 
Detroit  Times 


The  Chicago  American 
Los  Angeles  Examiner 
Milwaukee  Sentinel 
Seattle  Post  Intelligencer 
Boston  Advertiser 


Represented  Natfnally  by  HEARST  ADVERTISING  SERVICE  INC. 
Htrberf  W.  Beyea,  Prtudtnf 


6 


Motion  Picture  Daily 


Tuesday,  July  21, 


Du  Pont 'Show  of  Month' 
Announces  4  Specials 

The  first  four  Du  Pont  "Shows  of 
the  Month"  to  be  presented  on  the 
CBS  Television  Network  during  the 
1959-60  season  of  specials  were  an- 
nounced yesterday:  They  are:  "Body 
and  Soul,"  Graham  Greene's  "The 
Fallen  Idol,"  Sinclair  Lewis'  "Arrow- 
smith,"  and  Charles  Dickens'  "Oliver 
Twist."  The  four  programs,  to  be  pre- 
sented as  90-minute  dramas  live  from 
New  York,  will  be  produced  by  David 
Susskind  for  Talent  Associates,  Ltd. 

"Body  and  Soul"  will  launch  the 
third  season  of  the  Du  Pont  "Show  of 
the  Month"  series,  Monday,  Sept.  28 
(8:30-10:00  P.M.,  EDT).  The  televi- 
sion drama  will  be  adapted  by  Eliot 
Asinof  from  the  hit  screenplay. 

"Tlie  Fallen  Idol"  will  be  adapted 
by  Audrey  Gellen  and  Jacquehne 
Babbin  for  presentation  on  Wednes- 
day, Oct.  14  (8:30-10:00  P.M., 
EDT). 

'Arrowsmith'  on  Nov.  9 

"Arrowsmith"  will  be  presented  on 
Monday,  Nov.  9  (9:30-11:00  P.M., 
EST).  Phil  Reisman,  Jr.,  who  has 
vmtten  a  number  of  original  teleplays 
for  such  series  as  "Studio  One"  and 
"Armstrong  Circle  Theatre,"  is  drama- 
itzing  the  Lewis  novel  for  television. 

Dickens'  "Oliver  Twist"  will  be  the 
Du  Pont  "Show  of  the  Month"  on 
Friday,  Dec.  4  (7:30-9:00  P.M., 
EST).  The  television  dramatization 
will  be  written  by  Michael  Dyne,  the 
young  English  playwright  who  adapt- 
ed Dickens'  "A  Tale  of  Two  Cities"  for 
the  Du  Pont  "Show  of  the  Month" 
last  season  as  well  as  writing  the  Brit- 
ish television  version  of  Dickens' 
"A  Christmas  Carol." 


Britain's  Associated  TV 
Reports  High  Profit 

FTom  THE  DAILY  Bureau 

LONDON,  July  20.  -  Associated 
Television,  program  contractors  in 
London  on  Saturdays  and  Sundays 
and  in  the  Midlands  from  Mondays 
to  Fridays,  announce  group  profits 
before  tax  in  the  just  completed  year 
of  £5,316,493.  For  the  previous  year 
the  profit  before  tax  was  £3,665,909. 

A  final  dividend  of  60  per  cent  is 
declared  making  one  hundred  per 
cent  for  the  year. 


THE 


AN  ALBERT  ZUGSMITH 
PRODUCTION  ffom 
M-GM 


New  Canada  Company 
Planning  TV  Series 

Special  to  THE  DAILY 

TORONTO,  July  20.  -  The  for- 
mation of  Trans-Video  Productions, 
Ltd.,  which  is  now  completing  the 
first  film  musical  to  be  produced  in 
Canada  has  been  announced  here. 
It  is  headed  by  Joseph  B.  Dunkelman, 
formerly  president  of  Telepix,  Ltd., 
and  vice-president  of  Screen  Gems 
(Canada)  Ltd.  Associated  with  him 
are  Robert  Maxwell  and  Rudy  Abel. 

The  company's  studios  are  being 
leased  from  Audio  Pictures  and  have 
available  28,000  square  feet  of  work- 
ing space. 

Lloyd's  Signed  for  One 

The  company  is  preparing  TV 
series  on  National  Velvet,  Lloyd's  of 
London,  a  yet  untitled  series  on 
sports  car  racing  and  a  series  on 
forest  rangers. 


Jerry  Franken  Named 
NTA  P.R.  Director 

Jerry  Franken  has  been  named  di- 
rector of  public  relations  for  National 
Telefilm  Associates,  it  was  announced 
by  Lester  Krugman,  vice-president 
in  charge  of  advertising  and  public 
relations.  Harry  Algus  continues  as 
press  director  for  the  company. 

Franken  joined  NTA  in  February 
of  this  year  when  the  company  ac- 
quired Gross-Krasne-Sillerman,  Inc. 
where  he  was  assistant  to  the  presi- 
dent. Prior  to  joining  GKS,  Franken 
was  public  relations  director  for 
Television  Programs  of  America;  with 
Lester  Lewis  Associates;  radio-tele- 
vision editor  of  The  Billboard,  and  on 
the  staffs  of  Variety  and  The  New 
York  Times. 


Appoint  Friendly  Exec. 
Producer,  CBS  Reports 

Appointment  of  Fred  W.  Friendly 
as  executive  producer  of  "CBS  Re- 
ports," a  special  series  of  hour-long 
informational  broadcasts  to  be  pre- 
sented in  prime  evening  time  over  the 
CBS  Television  Network,  it  was  an- 
nounced by  Sig  Mickelson,  CBS  vice- 
president  and  general  manager  of  CBS 
News. 

Friendly  will  supervise  the  various 
production  units  assigned  to  "CBS  Re- 
ports." He  will  continue  as  co-produc- 
er of  "Small  World,"  which  enters 
its  second  season  this  fall. 


"THE  BIG  Operator' 

TOUGH  AND  TERRIFICI 


Desilu  Meet  Today 

HOLLYWOOD,  July  20.-The  an- 
nual public  stockholders'  meeting  of 
Desilu  Productions,  Inc.,  will  be  held 
tomorrow  at  11  A.M.  at  the  company's 
head  oSice  here.  Desilu  president  Desi 
Arnaz  will  report  on  affairs  of  the 
corporation,  and  directors  will  be 
elected  for  next  year. 


FEATURE  REVIEW 


The  Beasts  of  Marseilles 

Rank — Lopert 

Hartford,  Conn.,  July  20 

The  competent  Stephen  Boyd,  fast- 
assuming  top  quality  casting  impor- 
tance on  this  side  of  the  Atlantic— 
via  20th-Fox's  "Woman  Obsessed" 
and  other  "A"  releases— is  the  princi- 
pal player,  along  with  such  known 
and  respected  character  actors  as 
James  Robertson  Justice,  in  this  Rank 
Organization  production,  distributed 
under  the  Lopert  banner  in  the  U.S. 

Within  a  fast-moving,  suspense- 
building  70  minutes,  the  effective  John 
B.  Aines  screenplay,  produced  by 
Daniel  M.  Angel  and  directed  by 
Hugo  Fregonese,  tells  a  dramatically 
compelling  tale  of  international  in- 
trigue against  Marseilles,  France, 
background.  (Aines'  screenplay,  by 
way  of  exploitation  assistance,  was 
based  on  the  novel,  "The  Seven  Thun- 
ders," by  Rupert  Croft-Cooks. ) 

Two  British  prisoners-of-war,  one  of 
them  Boyd,  are  smuggled  into  the  no- 
torious "Old  Quarter"  of  Marseilles  by 
an  Italian  fisherman,  soon  finding 
themselves  in  the  midst  of  plotting 
and  counter-plotting  the  likes  of 
which  would  be  difiicult  to  compre- 
hend were  it  not  for  the  fact  that 
Marseillles  evolved  as  the  world's 
leading  market  for  "secret"  informa- 
tion during  World  War  II. 

Edward  Joseph  served  as  produc- 
tion manager. 

Running  time,  70  minutes.  Adult 
classification.  Release,  in  July. 

A.  M.  W. 


Desert  Desperados 

RKO— states  Rights 

Hartford,  Corm.,  Jul 

One  of  the  few  new  rel 
emanating  from  RKO,  this  seem 
mis-titled  Italian  import  has  mo 
do  witli  the  Bibhcal  era  than  wh 
first  glance  would  infer  American 
ern  adventure. 

Ruth  Roman,  the  American  ac 
and  Akim  Tamiroff,  who's  strode 
camera  in  both  the  U.S.  and  Eu 
are  the  best-known  people  in  this 
Nasht-Venturini     production,  1 
on  a  story  and  subsequent  screei 
by  Victor  Stolloff  and  Robert 
Steve  Sekely  has  guided,  with  i 
ticed  precision,  a  predominant] \ 
ropean  roster  of  thespians  against 
Italian  and  Egyptian  background- 
principal  script  theme  that  of  a 
some  beauty  (Miss  Roman),  ant 
possible  part  in  desert  intrigue  th;i 
to  rescue  of  Judeans  in  the  tin. 
King  Herod.  There  is,  as  anticij 
in  this  type  of  adventure  in  the 
ands,  much  scurrying  to  and  fro  i 
harsh  punishment  meted  out. 

At  the  fadeout.  Miss  Roman's  k 
ofi,  as  are  most  of  the  characters  i 
have  gone  before,  and  the  pitiful  1 1 
of  Judeans  goes  forth  into  the  r  i 
with  a  newborn  infant  who  ma)'  c 
come  the  Messiah. 

The  foreign  craftsmen's  dubbing  t 
English  rates  well  above  similar  \  r! 
from  overseas  production  centers. 
Running  time,  81  minutes.   Gei  ;; 
classification.  Release,  in  July. 

A.  M.  V 


Canada  Single  Service 
TV  Policy  Ends  Sept.  IS 

Special  to  THE  DAILY 

TORONTO,  July  20.-Long  awaited 
and  now  complete  is  the  announce- 
ment that  Canada's  single-service 
TV  policy,  in  effect  since  1952,  will 
end  Sept.  15.  An  announcement  was 
made  in  the  House  of  Commons  by 
Revenue  Minister  Nowlan  that  the 
Board  of  Broadcast  Governors  will 
begin  to  consider  applications  for  pri- 
vate TV  stations  in  areas  now  served 
exclusively  by  the  publicly-owned 
Canadian  Broadcasting  Corp. 

There  was  no  indication  of  how 
soon  after  Sept.  15  the  applications  for 
second  stations  would  be  considered, 
but  it  is  understood  hearings  will  be 
held  before  the  end  of  the  year. 
Licenses  would  be  approved  early  in 
1960  and  some  new  stations,  including 
one  in  Toronto,  probably  would  be  op- 
erating by  next  summer. 

Sekely  to  London 

HOLLYWOOD,  July  20.  -  Steve 
Sekely  will  leave  here  tomorrow  for 
London  to  complete  negotiations  for 
Security  Pictures  on  co-production 
with  Sidney  Box  of  Phillip  Yordan's 
screenplay,  "The  Day  of  the  Triffids," 
based  on  Philip  Wyndham's  English 
novel. 


Make  Compromise  Ovi 
Police  in  Theatres 

Special  to  THE  DAILY 

Newington,  Conn.,  July  20— lu, 
Tohs  and  Polycrates  Davey,  o\\  - 
of    the    Newington    Theatre,  1 
reached  a  compromise  agreement  \il 
officials   in   this    suburban  Hart 
town,  concerning  theatre  police 
erage. 

The  exhibitors,  who  challenge 
town  ordinance  requiring  police  i 
on  duty  at  certain  times  in  the  • 
seat,  subsequent-run  theatre,  1 
agreed  to  place  an  officer  on  duty 
day  and  Saturday  nights,  plus  i 
den's  matinees  with  the  cost  of 
lice  services  to  be  footed  by 
theatre. 


They  said:  "This  guy  si 
THE  where  Capone  left  off 


BIG  Operator 


An  AJbert  Zugsmith  Production. 
In  association  with  Fryman  Enterprises.  From  M-G-V 


MOTION  PICTURE 

DAILY 


iL.  86,  NO.  15 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JULY  22,  1959 


TEN  CENTS 


ioperation 


Iritish  Join 


Goldwyn  Contemplates  Putting  Film  'Failures' 
Into  Single  Package  tor  Sale  to  Television 


T-U  g  Special  to  THE  DAILY 

11  C  R  t  r  C         SAN  FRANCISCO,  July  21.-Samuel  Goldwyn  let  a  small  cat  out  of  the 

bag  here  today  when  he  said  what  he  might  do  anent  his  stock  pile  of  films 
as  yet  not  released  for  exhibition  on  television.  For  more  than  a  year  Goldwyn 
has  insisted  TV  will  never  get  his  pictures  "until  the  price  is  right." 

In  town  with  Mrs.  Goldwyn  to  supervise  personally  the  exploitation  of 
Wednesday  night's  Northern  California  premier  of  "Porgy  and  Bess"  at  the 
Coronet  Theatre,  Goldwyn  tossed  a  press  luncheon.  During  the  course  of  the 
affair  he  modestly  admitted  that  within  his  long  producing  career  he  had  made 
some  pictures  that  were  commercial  flops. 

"Name  of  few  of  your-  failures,"  a  reporter  suggested. 

"That  is  my  secret,"  Goldwyn  retorted,  "but  I  am  contemplating  putting 
them  together  in  one  package  and  selling  them  to  television." 


mprovement 

ill  Coordinate  Efforts 
ith  Council  Drive  Here 


The  program  of  the  Council  for  the 
provement  of  Theatres  and  Motion 
iture  Projection  took  on  an  interna- 
lal  aspect  yesterday  with  agreement 
ween  the  Council  and  the  British 
,11  Producers  Association  to  coordi- 
e  their  efforts  to  achieve  better  mo- 
1  picture  presentation. 

-eorge  G.  Kerastoes,  president  of 
eatre  Owners  of  America,  which 

been  administering  the  Council's 
gram,  disclosed  that  he  had  re- 
yed  a  request  for  coordination 
jn  the  British  Association,  and  had 
nediately  pledged  close  liaison. 
nVhile  the  British  group's  work  is 
marily  with  the  improvement  of 
iind,  kerasotes  told  R.  F.  Frost  of 
'  B.F.P.A.'s  General  Secretary's 
ce,  that: 

'At  a  future  date,  when  our  new 
(Continued  on  page  4) 

pport  Indiana  Allied 
hasing  to  Function 

Special  to  THE  DAILY 

CLEVELAND,  Ohio,  July  21. -Al- 

1  Theatre  Owners  of  Indiana  has 
'ised  to  function  as  an  organization, 
Vas  reported  here  today  by  Marshall 

le,  acting  president  of  Independent 

eatre  Owners  of  Ohio. 

Disclosure  of  the  folding  of  the  na- 
j       (Continued  on  page  6) 

ictober  Premieres  for 
i.S. -Soviet  Films  Set 

^^Aipproximately    simultaneous  pre- 
'  sres  of  the  Soviet  and  American 
as  in  the  cultural  exchange  agree- 
f  nt  are  planned  now  for  October  in 
ishington  and  Moscow.  Earlier,  it 
id    been    expected    the  premieres 
^ht  be  held  in  September. 
'Marty"  will  be  the  premiere  pic- 
I       (Continued  on  page  2) 
I  

(LEVISION  TODAY-page  5 


Ask  Action  Now  on 


Finance  Committee 


Out-of-state  Taxing  Organized 


Special  to  THE  DAILY 

WASHINGTON,  July  21.-Business 
groups  called  on  Congress  to  act  this 
year  to  limit  the  right  of  states  to 
tax  out-of-state  businesses. 

They  told  the  Senate  Finance  Com- 
mittee that  recent  Supreme  Court  de- 
cisions permitting  states  to  tax  out-ofr 
state  business  firms  would  bring 
"chaos  and  confusion."  The  commit- 
tee is  holding  two  days  of  hearings 
on  the  subject  and  is  expected  to  hear 
more  of  the  same  testimony  tomorrow. 
A  House  Judiciary  Subcommittee  is 
also  studying  the  problems  at  the 
present  time. 

Most  bills  pending  in  the  Senate 
and  House  would  exclude  from  state 
taxes  all  earnings  derived  from  inter- 
state commerce  where  there  is  no 
(Continued  on  page  5) 


Formation  of  a  Compo  finance  com- 
mittee has  been  completed  by  the 
Compo  triumvirate,  it  was  announced 
yesterday  by  Charles  E.  McCarthy  of 
the  Compo  office.  The  organization 
had  a  financial  committee  several 
years  ago  which  was  permitted  to 
lapse.  Compo  is  now  reviving  it. 

Ben  Marcus  of  Milwaukee,  who  rep- 
resents national  Allied  on  the  Compo 
governing  committee,  will  be  chair- 
man of  the  new  group.  Other  mem- 
bers will  be  W.  C.  Michel,  of  20th 
Century-Fox,  representing  MPAA; 
Solomon  M.  Strausberg,  representing 
MMPTA;  Albert  Pickus,  representing 
TOA,  and  Julius  Sanders,  representing 
ITOA. 

It  is  expected  that  the  first  meeting 
of  the  committee  will  be  held  shortly. 


Hunter,  Talking  New  Universal  Pact, 
Advances  Plans  for  Five  Pictures 


(Picture  on  Page  2) 

Ross  Hunter,  the  success  of  whose  recent  pictures  have  made  him  the  fair- 
haired  producer  at  Universal  City,  at  the  moment  has  plans  for  at  least  five 
more  to  follow  "Pillow  Talk,"  which  he  has  just  completed. 
Meeting   with   trade   press  repre 


sentatives  for  luncheon  at  21  Club 
here  yesterday,  Hunter  said  his  next 
probably  will  be  a  new  version  of 
"Back  Street,"  one  of  Universal's 
most  successful  "woman's  pictures" 
of  an  earlier  day.  The  37-year-old 
producer  has  a  box  office  winner  go- 
ing now  in  "Imitation  of  Life,"  which 
also  was  a  Universal  hit  of  yester- 
year. Presently,  it  shows  signs  of  be- 
coming Universal's  all-time  high 
grosser. 

Since   joining   Universal  in  1951, 


Hunter  has  to  his  credit  in  addition 
to  the  new  "Imitation,"  his  produc- 
tion of  "Magnificent  Obsession," 
which  at  the  moment  in  Universal's 
record  books  ranks  second  to  "The 
Glenn  Miller  Story"  in  grosses;  he  has 
"Battle  Hymn,"  another  winner;  "All 
That  Heaven  Allows,"  a  money  pic- 
ture; "Tammy,"  whose  success  gave 
Universal  a  respite  when  things 
looked  dark  several  years  ago. 

As  a  "pack,"  his  are  among  the 
(Continued  on  page  2) 


In  RKO  in  '52 

Report  Stolkin 
Eyes  Deal 
For  Republic 

Carter  Denies  Knowledge; 
Nothing  'Imminent'  Seen 


Ralph  Stolkin,  Chicago  industrialist, 
who  seven  years  ago  was  a  leading 
member  of  a  syndicate  which  acquired 
RKO  Corp.  from  Howard  Hughes, 
is  widely  reported  in  financial 
circles  to  be  interested  in  acquiring 
control  of  Republic  Pictures  through 
financial  arrangements  with  Victor 
Carter,  its  president  for  the  past  three 
weeks. 

Questioned  concerning  the  reports 
on  his  arrival  here  from  the  Coast 
yesterday.  Carter  dismissed  them  with 
a  curt  "I  do  not  even  know  Ralph 
Stolkin."  The  latter,  who  was  in  New 
York  on  Monday,  could  not  be 
reached  for  comment  yesterday. 

The  reports,  which  are  not  being 
accepted  in  Wall  Street  and  industry 
quarters  with  undue  seriousness,  are 
that  Stolkin  has  approached  bankers 
and  brokerage  houses  seeking  financial 
backing  for  a  proposed  merger  of  his 
(Continued  on  page  5) 

Predicts  Attendance 
Gains  Will  Continue 

Special  to  THE  DAILY 

RIDLEY  PARK,  Pa.,  July  21.- 
Drive-in  theatre  attendance,  which 
was  10.5  per  cent  above  June,  1958, 
is  pacing  the  industry  "to  its  first  real 
upturn  in  a  decade"  and  the  present 
level  is  expected  to  continue  through- 
out the  year,  it  was  stated  today  in  a 
weekly  report  issued  by  Sindlinger 
&  Co. 

Sindlinger  said  that  overall  attend- 
(Contimied  on  page  6) 

400  Citations  Issued 
[n  'Blue  Law'  Violation 

Special  to  THE  DAILY 

SPARTANBURG,  S.  C,  July  21.- 
City  and  county  law  enforcement  au- 
thorities issued  nearly  400  citations 
Sunday  for  violations  of  the  Sabbath 
"blue  laws."  Those  cited  posted  bonds 
of  $1  each  and  were  ordered  to  appear 
in  magistrate's  court.  Area  theatres  re- 
(Continued  on  page  4) 


Motion  Picture  Daily 


Wednesday,  July  22,  191i 


PERSDM/iL 
MEITIDI 


JOHN  L.  BURNS,  president  of  Ra- 
"  dio  Corp.  of  America,  and 
Thomas  J.  Deegan,  Jr.,  a  business 
associate,  left  here  yesterday  for  Mos- 
cow. 

• 

Herbert  L.  Golden,  United  Artists 
vice-president  in  charge  of  operations, 
and  president  of  United  Artists  Tele- 
vision, returned  to  New  York  yester- 
day from  Hollywood. 

Linda  Barbara  Goodman,  daugh- 
ter of  Bernard  R.  Goodman,  vice- 
president  of  Warner  Brothers,  will  be 
married  in  the  autumn  to  Steven 
Laifman  of  Westwood,  Gal. 

• 

Donald  Albery,  managing  direc- 
tor of  Wyndham  Theatres  of  Great 
Britain,  has  arrived  in  New  York  from 
London  via  B.O.A.G. 

Jill  Garas,  wife  of  Roger  Garas, 
Columbia  Pictures  radio-TV  repre- 
sentative, gave  birth  to  a  boy  this 
week  at  Booth  Memorial  Hospital  in 
Flushing. 

• 

Dana  Wynter  will  leave  New  York 
tonight  for  London  via  B.O.A.G. 
• 

Marcelle  Davis,  of  United  Artists, 
Atlanta,  will  be  married  on  Saturday 
to  Sanford  Kohn  at  Zebilon  Baptist 
Church,  Toccoa,  Ga. 

'Nun's  Story,'  'No.-N.W.' 
Win  at  San  Sebastian 

"The  Nun's  Story,"  Warner  Bros, 
release,  won  the  Golden  Sea  Shell  first 
prize  at  the  San  Sebastian,  Spain,  Film 
Festival  which  ended  Monday  night. 
M-G-M's  "North  by  Northwest"  was 
awarded  the  second  prize  Silver  Sea 
Shell. 

Audrey  Hepburn  was  voted  best 
actress  for  her  work  in  "The  Nun's 
Story." 


AT  THE  UNIVERSAL  LUNCHEON  yesterday:  Phil  Gerard,  Ross  Hunter,  and 
Charles  Simonelli. 

Hunter  Planning  Five  Films 

from  page  1 ) 

dients  are  there  and  need  only  be 
presented  in  modern  dress. 

"I  don't  make  pictures  for  the 
critics,"  he  said.  "They  don't  pay  to 
see  them.  I  make  my  pictures  for  the 
public.  I've  found  the  public  still 
wants  glamour  on  the  screen  but  the 
characters  must  have  something  with 
which  the  audience  can  identify  it- 
self. I  try  to  put  something  for  every 
one  in  every  picture." 

"Pillow  Talk,"  shown  to  Univer- 
sal's  sales  executives'  meeting  in  Chi- 
cago last  week  in  a  first  rough  print 
form,  was  enthusiastically  received. 
It  is  scheduled  for  October  release. 
If  Hunter  is  unable  to  start  "Back 
Street"  this  fall  he  will,  instead,  go 
to  England  to  make  "Matilda  Shouted 
Fire,"  a  stage  hit  throughout  that 
country.  Doris  Day  will  be  starred. 

Others  on  his  hst  include  "Ele- 
phant Hill,"  with  Susan  Hayward, 
to  be  made  in  India;  "Peter  aiTd 
Catherine,"  a  story  of  Russia  in  the 
1500s,  and  Little  Eva,"  a  Sandra 
Dee  starrer,  which  he  may  do  "right 
away." 


{Continued 

company's  best-grossing  pictures,  but 
he  frankly  admits  there  were  a  few 
clinkers  in  between. 

It  is  common  knowledge  in  Holly- 
wood and  New  York  that  every  studio 
would  like  to  add  Hunter  to  its  pro- 
ducer roster.  His  contract  with  Uni- 
versal has  four  years  to  go  but,  in 
view  of  the  degree  of  success  his  films 
have  attained,  its  terms  currently  are 
being  renegotiated.  Hunter  expressed 
optimism  over  an  acceptable  out- 
come, saying  he  wants  to  remain  with 
"U"  and  feels  the  studio  is  making  a 
genuine  effort  to  be  fair. 

"When  I  first  joined  Universal  after 
an  unsuccessful  career  as  a  very  bad 
actor,"  Hunter  observed,  "the  studio 
policy  was  to  turn  them  out  as  fast 
as  we  could  and  not  worry  too  much 
about  the  result.  Now,  the  objective 
is  quality.  We  do  the  best  job  we 
possibly  can  on  every  picture  and, 
of  course,  we  make  fewer  of  them. 

"I'm  convinced  it's  the  right  policy. 
The  public  wants  quality  today." 

Hunter  said  he  enjoys  doing  re- 
makes of  outstanding  pictures  of  ear- 
lier years  because  the  popular  ingre- 


N.E.  Allied  Affiliate 
Booking  Film  Short 

Special  to  THE  DAILY 

BOSTON,  July  21.-For  the  first 
time  in  its  history.  Independent  Ex- 
hibitors, Inc.,  of  New  England,  a 
unit  of  National  Allied,  is  booking  a 
film  for  consumption  in  New  England 
theatres.  The  film  is  a  Ted  WilHams 
sports  short  showing  the  famous  base- 
ball player  battling  dolphin,  bonito 
and  marlin  in  Puerto  Rican  waters. 

In  color  with  a  musical  background, 
it  is  narrated  by  Curt  Gowdy,  and 
runs  11  minutes.  Early  in  August  it 
will  play  key  cities  in  six  New  Eng- 
land states. 


Soviet-U.S.  Films 

{Continued  from  page  1) 
ture  in  Moscow  and  the  Soviet's  "The 
Cranes  Are  Flying"  in  Washington. 

The  pictures  included  in  the  agree- 
ment will  be  released  on  a  staggered 
schedule,  singly,  following  the  pre- 
mieres. There  are  seven  Soviet  films 
and  10  U.S.  films  in  the  agreement. 

Folliard  Elected 

BALTIMORE,  Md.,  July  21.-Rob- 
ert  J.  FoUiard,  former  district  man- 
ager for  RKO  Radio  Pictures  and 
Rank  Film  Distributors  of  America, 
has  been  elected  vice-president  of 
Rappaport  Theatres  here. 


Cof.  Production 
At  All'Time  High 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  21.  -  Coluii 
bia  production  at  the  studio  here  w 
reach  an  all-time  high  on  Aug. 
when  five  features  representing  r 
estimated  $11,500,000  production  i 
vestment  will  be  filmed  at  the  sti 
dio's  Hollywood  facilities  accordii 
to  Samuel  J.  Briskin,  vice-preside  i 
in  charge  of  studio  operations. 

Two  William  Goetz  production 
"The  Franz  Liszt  Story"  and  "T] 
Mountain  Road,"  which  have  bet 
locationing,  are  scheduled  to  retui 
to  the  studio  on  Aug.  3.  "Who  W; 
That  Lady?",  Ansark-George  Sidnc 
production,  continues  to  film  at  th 
studio  following  a  July  13  start,  r 
does  "The  Gene  Krupa  Story," 
Philip  A.  Waxman  production. 

Drexel  Films'  "Because  They'r 
Young,"  new  title  for  "Harriso 
High,"  will  begin  principal  photojj 
raphy  Aug.  3. 

Four  Slated  Overseas 

Four  films  will  be  in  productioi 
for  Columbia  release  overseas  Aug.  .'; 
giving  the  company  a  record  numbe 
of  nine  features  before  the  camera 
on  one  day.  The  four  overseas  ari 
Carol  Reed's  "Our  Man  in  Havana, 
Sam  Spiegel's  "Suddenly,  Last  Sum 
mer,"  Charles  Schneer's  "Gulliver' 
Travels"  and  Warwick's  "Jazz  Boat.' 

Six  additional  films  are  bein; 
readied  for  starts  during  the  balanct 
of  August  and  the  month  of  Sep; 
tember.  These  include  Fred  Kohl 
mar's  "Wackiest  Ship  in  the  Army,' 
"The  Caves  of  Night,"  Cornel  Wilde': 
initial  Theodora  production,  Hal 
Bartlett's  "All  the  Young  Men," 
"Strangers  When  We  Meet,"  Richarc 
Quine's  first  independent  production. 
"Who  Is  Sylvia?",  a  Corona-Arwii 
production,  and  "The  Tiger  Amont 
Us,"  which  Boris  D.  Kaplan  will  pro- 
duce. 


Bill  Brown  Dies 

WORCESTER,  Mass.,  July  21.-Bil 
Brown,  47,  manager  at  the  Park  Thea 
tre  here  for  many  years,  died  suddenl) 
yesterday  of  a  heart  attack.  He  is  sur 
vived  by  his  widow  and  a  daughter 
Joyce. 

'3  Men'  Booked  Here 

The  Hal  Roach  release,  "3  Men  ir 
a  Boat,"  will  premiere  at  the  68t]: 
Street  Playhouse  here  on  July  28. 

ON  THE  BEACH  .  . 

Nothing    In    The    World    Beats  the 
BTkclcy!  ^jJ^iS^ 
Mid  week  or  week  end,  it's  always  a  good  time  to  come  to 
^^^^  ^ 


Asbury  Park} 


ONE  HOUR  FROM  NEW  YORK  BY  TURNPIKE  t  PARKWXY 


in  New  York  City,  call  WOrth  2-4018 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane  Editor-  T;,mp«  n   T„„,..  i\t  '■  ^TT!  TT",  TTT-  

Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAy!  Char"es  S    Aa'rons^n    ?H;JnH»l'  Ed.  or;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke, 

wood  Bureau,  Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOIlArood  7  2145  Wathin^^^^^  ¥'a  A.P"^'='k',°":i  P',"'^  ^^^J^^?-  .Yi"<l':"t  Canby,  Eastern  Editors.  Holly 
Bear  St.  Leicester  Square,  W   2.  Hope  Williams  Burnup,  Manager;  heter  Burnup,  Editor;   William  Pay    News  E 

Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishins?  Comn/rlv    Tnr     I97n  cvfu   a"  d  7  rT,  r---— .^^-^^.^  „.  ...^   

CM^  aflHrpss-  "nniVnnhr-^    1x1^™  v^rU"   iwr,,-t;„   n„;„i.„    T3„„:j._,..         "f.^  ^"'K , -^^  ruDiisning  (company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3100 


Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup;  MTnagerT'PeTeTVu^nuri^itor-   William  P^^^^  Washington,  D.  C;  London  Bureau,  4,) 

T.-.-,..  :   o  ,      ,         ^  .      "  i^\efpM^^  T        Editor    Correspondents   m  the  principal   capitals   of  the  world.  Motion! 

£lL     Yr      Vir^vZ^-A^\^^^^^  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3100. 

-U-   X"'^^''^"'^^,'}}-'    Theo    J.    Sullivan,    Vice-President    and    Treasurer-    Raymond  Gallagher,! 
as  a  section  of  Motion  Picture  Herald;' Televi"sion"Today,^puTlisQ''dail7  as 'a^^^^^  pfct.^re  D^Hv^m"?  Better  Refreshment  Merchandising,  each  published  13  times  a  year 

class  matter  Sept.  21.  1938.  at  the  Post  Office  at  New  Yo^k.^N.  Y..  nni.A,l\ttTMllo^tTs7l:T^^^^^  ftlTt^'  1^^^^  ^1^^^^:  iS^^TUL^lt 


TAKE  ATJK  e  preview  in  the 

'.e  it  at  M-G-M  s  9^'^     ^,3  the  answer  to  every 


TVio  mroi^cooo  corcroti n1"  wine  o  rlrpti m -fa r  nc:  n  nri7.p  • 


The  overseas  sergeant  wins  a  dream-car  as  a  prize 
and  a  dream -girl  for  liis  bride !  Each  has 
the  most  beautiful  chassis  in  the  world. 
But  the  government  won't  let  him 
use  one  .  . .  and  she  has  her 
own  ideas  about 
the  other ! 


METRO-GOLDWYN-MAYER 
Presents  AN  ARCOLA  PRODUCTION 


Glenn  E3rcl 
DcbUc  Reynolds 

TiOlRjED 


\       And  it's  a  joy-ride  all  the  way  .  .  .  from  cool  dolls 
to  hot  flamencos  . .  .  from  fiestas  to  bullfights  .  .  . 
FILMED  IN  GAY,  ROMANTIC  SPAIN  IN  COLOR! 


Co-Starring 


GUSTAVO  ROJO • EVA  6AB0R • FRED  CLARK 


with 


Screen  Play  by 


EDGAR  BUCHANAN  •  CHARLES  LEDERER  •  ~  •  l^^'S^mmR  •  GEORGE  MARSHALL  •  AARON  ROSENBERG 


Directed  by 


Produced  by 


I 


Motion  Picture  Daily 


Wednesday,  July  22,  19E; 


British  Joining 


( Continued  from  page  1 ) 
program  of  providing  free  technical 
advice  to  theatre  owners  to  improve 
their  presentation  of  pic  tines  and 
physical  comfort  of  their  theatres  is 
firmly  established,  the  Council  will 
move  into  broader  areas.  We  expect 
to  seek  standardization  of  projection 
processes  (without  hindering  develop- 
ment of  new  processes),  and  to  en- 
courage the  development  of  new 
methods  of  both  picture  projection 
and  sound  presentation,  which  \\'Ould 
be  unique  to  theatres  and  which  the 
public  could  not  obtain  anywhere  else 
but  at  a  motion  picture  theatre.  When 
we  enter  this  phase  of  our  program, 
the  experience  of  your  committees, 
and  coordination  'with  your  program, 
will  become  most  important." 

Declaring  "we  shall  be  delighted  to 
keep  you  appraised  of  the  Coimcil's 
program,"  Kerasotes  told  Frost,  "it 
was  a  great  pleasure  to  learn  that  seg- 
ments of  the  British  motion  picture 
industry  are  also  actively  working  to- 
wards the  improvement  of  motion  pic- 
ture presentation." 

Frost's  letter  follows: 

"Consequent  upon  complaints  to 
this  Association  about  the  quality 
of  iilms,  both  British  and  foreign, 
shown  in  cinemas,  and  particularly  the 
standard  of  sound  reproduction,  our 
Studio  Sound  Committee  at  a  meeting 
on  21st  October,  19.58,  recommended 
our  Executive  Council  to  set  up 
an  All  Industry  Committee  to  consider 
means  by  which  the  standard  of  ex- 
hibition in  cinemas  could  be  im- 
proved. This  recommendation  was 
adopted  on  5th  November,  1958,  and 
an  All  Industry  Committee  was  set 
up  by  this  Association  to  investigate 
sound  reproduction,  and  by  the  Brit- 
ish Kinematograph  Society  to  investi- 
gate picture  presentation  and  matters 
related  thereto.  Several  meetings  of 
the  Committees  have  already  been 
held  but  the  investigations  are  still 
continuing. 

"You  will  appreciate,  I  am  sure, 
the  interest  and  gratification  felt  par- 
ticularly by  our  Committee  on  the 
formation  of  your  Council.  I  have 
been  asked  to  convey  our  Committee's 
greetings  and  sincere  wishes  for  the 
success  of  the  work  of  your  Council, 
and  to  ask  if  it  is  intended  that  its 
work  will  be  similar  to  our  Commit- 
tee's and  if  so,  whether,  at  a  later 
stage,  our  draft  recommendations  on 
the  means  by  which  improvements 
might  be  made,  could  be  exchanged 
for  comments  to  obviate  the  likelihood 
of  any  diversions  in  the  recommenda- 
tions causing  confusions." 

THE 


BIG 


They  said:  "This 
guy  starts  where 
Capone  left  off!" 

'THE  BIG 

Operator 


An  Albert  Zugsmith  Production. 
In  association  with  Fryman  Enterprises.  From  M-G-M. 


REVIEW: 

A  Private's  Affair 

20th-Fox — CinemaScope 


Here  is  a  bright,  past-paced,  romantic  comedy-with-music,  nicely  de- 
signed for  escape-seeking  Summer  audiences.  "A  Private's  Affair"  stars 
some  of  the  best  and/or  most  popular  young  talent  in  Hollywood  today: 
Sal  Mineo,  Christine  Carere,  Gary  Crosbv  and  an  especially  talented  new- 
comer named  Barry  Coe.  It  is,  in  fact,  Coe's  picture  since  the  title  refers 
to  a  wildly  improbable  but  very  amusing  plot  mix-up  which  has  him, 
a  buck  private,  mistakenly  married  to  the  first  woman  Assistant  Secretary 
of  the  Army.  Don't  ask  how  it  happens;  just  sit  back  and  enjoy  it. 

The  screenplay  by  Winston  Miller,  based  on  a  story  by  Ray  Livingston 
Murphy,  follows  the  adventures  of  three  quite  different  draftees  during 
their  first  hectic  months  in  the  Army.  Mineo  is  a  somewhat  "beat,"  bop- 
talking  type  from  New  York  City;  Crosby,  a  girl-chasing  rancher  from 
Oregon,  and  Coe,  a  pleasant,  studious  college  bov  from  New  England. 
Their  basic  training  is  eased  when  a  TV  producer,  Jim  Backus,  decides 
to  feature  the  three  boys  on  a  show  spotlighting  Army  talent.  It's  at  this 
point  that  the  Terrible  Mistake  occurs,  and  Coe,  who  is  in  the  hospital 
suffering  from  laryngitus,  wakes  up  with  a  strange  hallucination  that  he 
has  married  the  Assistant  Secretaiy  of  the  Army  (played  with  delightful 
mock  gravity  bv  Jesse  Royce  Landis ) . 

How  the  problems  are  straightened  out  need  not  be  gone  into  here. 
At  the  fadeout  all  the  youngsters  are  properly  paired  off:  Mineo  and 
Terry  Moore,  Coe  and  Miss  Carere,  and  Crosby  and  prettv  TV  newcomer, 
Barbara  Eden.  Adding  lilt  to  the  film  are  three  song  numbers  by  Jimmy 
McHugh,  Jay  Livingston  and  Ray  Evans:  "The  Same  Old  Ai-mv,"  "36- 
24-36"  and  "Warm  and  WiUing."  The  best  is  the  irreverent  "Same  Old 
Armv,"  which  the  three  male  stars  deliver  with  gusto. 

The  excellent  supporting  cast,  in  addition  to  Backus  and  Miss  Landis, 
includes  Robert  Burton,  as  the  disbelieving  general  in  charge  of  the  base 
where  most  of  the  adventures  take  place,  and  Alan  Hewitt,  as  the  psy- 
chiatrist who  can't  quite  overcome  his  professional  pleasure  when  he 
hears  Coe's  strange  story  of  love  and  marriage  to  a  Pentagon  official. 
Perhaps  the  film's  funniest  moment,  however,  is  provided  by  a  chimpan- 
zee act.  Marquis  and  Family. 

The  picture  has  been  handsomely  photographed  in  CinemaScope  and 
De  Luxe  color.  David  Weisbart  produced  and  Raoul  Walsh  dii-ected  the 
20th-Fox  production. 

Running  time,  92  minutes.  General  classification.  Release,  in  August. 

Vincent  Canby 


400  Citations 


( Continued  from  page  1 ) 
mained  dark  in  line  with  a  previously 
announced  policy  to  give  law  enforce- 
ment authorities  an  opportunity  to 
carry  out  their  promise  to  strictly  en- 
force the  "blue  laws"  here. 

County  police  reported  283  cases 
were  made  in  149  places  of  business 
and  the  city  police  reported  100  cita- 
tions, the  bulk  of  which  were  for  vio- 
lating the  South  Carolina  law  against 
working  on  Sundays.  Maximum  sen- 
tence spelled  out  in  the  law  is  a  $1 
fine. 

Many  Services  Maintained 

With  one  exception,  it  is  reported 
that  all  of  Spartanburg  drug  stores 
were  open  for  business,  along  with 
curb  markets,  ice  cream  bars,  peanut 
vendors  and  a  china  shop,  also  numer- 
ous gasoline  service  stations  through- 
out the  city  and  county. 

Only  one  theatre  manager  could  be 
contacted  here  and  he  declined  to 
comment  on  plans  for  next  Sunday. 
He  did  indicate  that  some  sort  of  an- 
nouncement would  be  forthcoming 
during  the  week. 


Report  'Dooley'  Grosses 
Surpassing  'Sinbad' 

Columbia's  "The  Legend  of  Tom 
Dooley,"  in  its  first  key  city  engage- 
ments following  the  record-breaking 
openings  in  the  Carolina  territory,  is 
running  15  to  50  per  cent  ahead  of  the 
top-grossing  Columbia  release  of  last 
Christmas,  "The  Seventh  Voyage  of 
Sinbad,"  the  company  said  yesterday. 

For  the  four-day  weekend,.  "The 
Legend  of  Tom  Dooley"  grossed  $7,- 
000  at  the  Metropolitan  Theatre  in 
Houston;  $5,000  at  the  Paramount 
Theatre  in  Atlanta;  and  $3,500  at  the 
Crosstown  Theatre  in  Memphis.  In 
Chattanooga,  day  and  date  engage- 
ments at  the  Capitol  Theatre,  Broad 
St.  Drive-In  and  58th  St.  Drive-In 
grossed  a  total  of  $3,500  for  three 
days. 

New  '^Circus'  Party 

The  Roxy  Theatre  will  have  as 
guests  today  at  the  10  A.M.  showing 
of  "The  Big  Circus"  2,000  boys  and 
girls  from  Jewish,  Protestant  and 
Catholic  organizations.  The  first  "Big 
Circus"  children's  party  last  Friday 
was  a  big  success. 


Michigan  Allied  Seeks 
Exhibitors'  B-B  Ideas 

Special  to  THE  DAILY 

DETROIT,  July  21.-To  the  e.!  j 
hibitor  submitting  in  writing  the  beiu 
business-building  suggestion  for  i:J 
dustry  use  will  be  presented  a  troplV 
at  the  annual  convention  of  Alliei' 
Theatres  of  Michigan  to  be  held  Sep 
23-24.  The  trophy  has  been  donate 
by  Lee  Artos  of  Electro  Carbon  C.i 
A  contestant  may  submit  as  man 
ideas  as  he  desires  and  will  be  give 

o 

opportunity  during  the  convention  f:{ 
oral  amplification. 

The  winning  idea,  it  is  stated  li 
Milton  London,  Michigan  Allied  prei 
ident,  will  be  given  national  publicity 


Kroger  Babb  to  MCP 
As  Advertising  Head 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  21.  -  Krog.;, 
Babb,  veteran  specialist  in  exploit' 
tion  films,  has  been  signed  by  MC 
Film  Distributing  Co.  to  head  its  af 
vertising  and  exploitation  departmer 

Bleeden,  Morheim  and  Switzer  w:' 
continue  as  public  relations  counse 
ors,  it  was  announced  by  Micha, 
Miller,  MCP  executive. 


Preview  of  '^Holiday^ 

More  than  200  newspaper  travi' 
editors  and  South  American  corre 
pondents  will  attend  a  special  pri 
view  of  20th  Century-Fox's  "Holida 
For  Lovers"  tomorrow,  at  the  fils 
company's  Little  Theatre.  The  shov 
ing  is  being  jointly  sponsored  by  Fc; 
and  Pan-American  World  Airways 
part  of  the  celebration  surroundii: 
the  airline's  inaugural  jet  service  bt 
tween  Buenos  Aires  and  New  York 


Castle  Starts  Tour 

HOLLYWOOD,  July  21.  -  Fo 
lowing  an  invitational  press  preview 
tonight  of  "The  Tingler,"  producer 
director  William  Castle  left  for  Nev 
York  on  the  first  leg  of  a  persons 
appearance  tour  which  will  have  hii 
covering  seven  key  cities  on  behal' 
of  his  initial  William  Castle  and  As 
sociates  production  for  Columbi 
Pictures  release. 


Wheaton  Rites  Today 

DETROIT,  July  21.  -  Funera 
services  will  be  held  tomorrow  at  th, 
Shrine  of  the  Little  Flower  for  Nor 
man  Wheaton,  Detroit  theatre  man 
ager  for  many  years,  who  died  at  hi 
home  here  Sunday  following  a  hear 
attack.  Interment  will  take  place  a; 
Holy  Sepulchre  Cemetery.  Surviving 
are  his  widow,  Arlene,  a  son  and  twq 
daughters. 


Al  Simms  to  AIR  Post 

HOLLYWOOD,  July  21.  -  A! 
Simms,  a  veteran  of  the  music  field 
has  been  signed  by  American  Inter 
national  Records  as  assistant  to  gen- 
eral manager  Don  Leon.  Simms  has 
left  for  New  York  to  record  singe 
Joe  Mangano,  just  signed  by  AIR, 
and  to  scout  other  new  talent. 


Wednesday,  July  22,  1959 


Motion  Picture  Daily 


felevisjqn  Jo  day 


5 


Republic  Deal 

( Continued  from  page  1 ) 
twn  company  with  Republic,  control 
if  which  would  be  held  by  the  Stol- 
organization.  Carter  and  associates 
cccjuired  control  of  Republic  from 
ierbert  J.  Yates  and  associates  on 
,,uly  1. 

,  A  reliable  financial  source  yesterday 
aid  he  regarded  the  Stolkin  moves 
is  a  "hunting  expedition"  from  which 
lotliing  imminent  need  be  expected. 
t  am  sure  there  have  been  some  dis- 
•ussions,"  he  said,  "and  I  am  equally 
ure  nothing  is  ripe." 

A  regular  meeting  of  the  Republic 
)oard  is  scheduled  for  next  Wednes- 
|lay.  New  directors  were  elected  to  the 
joard  on  July  1  to  give  effect  to  the 
hange  in  control.  However,  Carter 
ince  has  kept  tire  identities  of  the  new 
lirectors  secret,  although  immediately 
,ollowing  their  election  he  promised 
jeporters  a  statement  "within  a  day 
;ir  two." 

'       To  Reveal  Directors  Later 

1 

Asked  again  yesterday  for  the 
jiames  of  the  new  directors.  Carter 
,aid  this  information  along  with  word 
if  his  administration's  plans  will  be 
eleased  "in  a  week  or  two." 

"I  have  only  been  in  here  about 
wo  weeks,"  he  commented.  "I  haven't 
,|iad  time  to  familiarize  myself  with 
„nything  yet." 

I  Stolkin,  in  association  with  his  fa- 
lilier-in-law,  A.  L.  Koolish,  and  others, 
jiurchased  RKO  from  Hughes  in  late 
1 952,  relinquishing  it  a  month  later 
joUowing  adverse  publicity.  RKO 
iwnership  reverted  to  Hughes,  who 
ubsequently  sold  it  to  General  Tire 
|t  Rubber  Co. 

,  Stolkin  later  severed  business  rela- 
ions  with  his  father-in-law. 


isk  Action  Now 

Continued  from  page  1 ) 
^aisiness  establishment  in  the  state, 
'^he  Supreme  Court  in  effect  upheld 
%e  right  of  states  to  levy  a  non-dis- 
I'riminatory  income  tax  on  earnings 
lerived  from  interstate  commerce, 
whether  the  firm  has  an  establishment 
^1  the  state  or  merely  sells  to  compa- 
res in  the  state. 

The  National  Association  of  Manu- 
icturers  said  it  places  "great  empha- 
!s  on  the  need  for  a  positive  guidefine 
y  which  both  business  and  state  and 
'')cal   governments    could  assimilate 
'Hth  reasonable  certainty  their  com- 
pliance and  collective  responsibility." 
'  Senate  Small  Business  Committee 
ilhairman  Sparkman  (D.,  Ala.)  urged 
le  finance  committee  to  approve  a 
ill  sponsored  by  his  committee  to 
mit  the  right  of  the  states  to  tax 
ms  that  don't  have  an  establishment 
I  the  state,  and  to  set  up  a  special 
mimission  to  study  the  entire  prob- 
m. 

f  HE  NEW  PETITE  ROOM  WITH  COLOR  TV 

available  for 
"SUMMIT  SESSIONS" 


.UNCHEON  •  COCKTAILS 
IINNER  .  AFTER-THEATRE 


"°T™!  TV  CIRCUIT 

 wifh  PINKY  HERMAN  

GILLETTE  will  pick  up  the  NBCheck  Monday,  Aug.  3,  when  the 
second  all-star  baseball  game  will  be  telecast  from  the  Los  Angeles 
Coliseum  thru  Maxon  Agency.  .  .  .  Broadway-ites  are  rooting  out  loud 
for  Jack  Benny  to  be  on  hand  when  the  Lambs  honor  his  old  sidekick, 
Phil  Baker,  with  a  "Night"  on  Saturday,  Sept.  26.  .  .  .  When  Bill  Bendix, 
Hans  Conreid  and  Teddy  Rooney  co-star  in  the  Rexall  TV  Special  "The 
Ransom  of  Red  Chief"  on  the  NBChannels  it'll  be  a  return  engagement 
for  Bill  who  appeared  as  an  extra  when  this  O.  Henry  story  was  filmed 
at  the  Vitagraph  Studios  in  B'klyn  47  years  ago.  ...  An  important  na- 
tional sponsor  is  ready  to  sign  up  the  clever  show,  "The  Ad-Libbers" 
which  several  seasons  ago  had  been  CBSeen.  Produced  by  Hal  Persons, 
the  Wm.  Van  Praag  package  features  the  clowning  and  thespiantics  of 
Kave  Ballard,  Peter  Donald,  Gretchen  Wyler  as  regulars  supported  by 
various  guests.  This  one,  up-dated  and  revised,  can  prove  to  be  one  of 
the  aces  of  the  fall  season.  .  .  .  Bud  Wendell,  former  deejay  and  news- 
caster at  KYW  (Cleveland)  has  been  upped  to  program  director  suc- 
ceeding Mark  Olds  who  comes  to  N.Y.  to  head  WNEW's  programming. 
.  .  .  Suzie  Lee,  the  TVenus  of  Verona,  N.J.  who's  as  easy  on  the  orbs 
as  on  the  ears,  is  getting  experience  emoting  in  "Showboat,"  currently 
at  the  Pinebrook  Show  Tent  in  Jersey.  .  .  .  Remember  that  famous  line, 
.  .  .  but  spell  my  name  right!  unquote:  well,  in  Monday's  pillar,  in 
printing  the  fine  work  he's  been  "KFS  Doing  in  San  Diego"  we  forgot  to 
name  Bill  Gentri,  as  the  party  (Centrifugal  force,  no  doubt.)  .  .  .  Col- 
lege Athlete  Floyd  Simmons  signed  with  the  Henry  Willson  Agency  last 
Friday  who  submitted  him  for  a  Co-CBStarring  role  in  "The  Line-up" 
teleseries  the  following  Monday.  He  was  signed  Tuesday  and  on  Wed- 
nesday Willson  started  to  seek  a  new  name  for  Simmons.  .  .  . 

^ 

Back  in  1948  an  Ork  Pilot  named  McGuire,  learned  to  like  the  Town 
House  in  Gloucester  City,  N.J.  where  he  was  featured.  Three  months 
ago  Mac,  now  a  successful  dejay  at  WPEN,  Phila.,  purchasd  the  Town 
House  thus  emulating  a  couple  of  other  w.k.  bandleaders,  namely  Paul 
Taubman,  Mine  Host  at  the  famous  Penthouse  in  Gotham  and  Vaughn 
Monroe  of  the  Meadows  in  Framingham,  Mass.  both  of  whom  cased 
the  respective  joints  while  employed  there.  .  .  .  And  while  in  Philly,  we 
might  say  that  Bud  Brees,  breezed  into  the  studio  Monday  from  a  two- 
week  vacation,  drenched  by  the  torrential  rainstorm  which  even  flooded 
Red  Benson's  Cheltenham  swimming  pool.  .  .  .  Continuing  the  "Phila- 
delphia Story"  Doug  Arthur  turned  in  so  eloquent  a  pitch  (two  weeks) 
for  a  travel  sponsor  on  Hawaii,  that  he  completely  WCAUght  his  own 
fancy.  Next  week  he  flies  to  the  50th  State  on  his  own  vacation.  .  .  . 
Helene  Kane,  who  made  music  history  in  the  20's  and  30's  with  her 
"Boop-boop-a-doop"  rhythms  and  "flapper"  movies  for  Paramount,  will 
guestriil  on  Joe  Franklin's  "Memory  Lane"  program  TVia  WABC,  Mon., 
Aug.  3  (10-10:30  ayem.)  .  .  .  Tee-hee.  Rob't.  Q.  Lewis  knows  a  wrestler 
who  was  disqualified  the  other  night.— he  DIDN'T  belt  the  referee, 
(was  the  referee  a  little  feller  called  "Brooklyn"— and  does  he  hail  from 
Yonkers?)  .  .  .  Dick  ABClark  will  celebrate  the  second  anniversary  of 
his  sensational  TV'er  with  the  Aug.  5  stanza  of  "American  Bandstand." 


Weiner  Joins  MGM-TV 
In  Commercial  Prod. 

Len  Weiner  has  joined  MGM-TV 
as  sales  representative  for  the  com- 
mercial production  department,  it 
was  announced  by  Bill  Gibbs,  direc- 
tor of  MGM-TV's  Commercial  Pro- 
duction Division.  Weiner,  who  pre- 
viously headed  his  own  commercial 
film  company,  Dee  Jay  Productions, 
has  just  returned  from  MGM's  Cul- 
ver City  Studios  where  he  spent  a 
week  meeting  with  key  personnel. 

He  will  be  contacting  advertising 
agencies  in  New  York  and  will  rep- 
resent MGM-TV  for  commercial  pro- 
duction both  at  Culver  City  and  at 
the  new  studios  to  be  located  here  at 
550  Fifth  Avenue. 


NTA  'Grand  Jury'  Set 
In  44  TV  Markets 

The  D-X  Sunray  Oil  Co.  of  Tulsa, 
Okla.,  will  sponsor  NTA's  "Grand 
Jury"  television  series  in  44  Midwest 
markets,  marking  the  second  major 
regional  sale  by  NTA  Program  Sales 
during  the  past  week.  Announcement 
of  the  D-X  Sunray  sponsorship  was 
made  in  a  joint  statement  by  Gene  W. 
Dennis,  air  media  director  of  the 
Potts-Woodbury  advertising  agency 
of  Kansas  City,  Mo.,  and  Michael  M. 
Sillerman,  president  of  NTA  Program 
Sales. 

Last  week  Anheuser-Busch,  Inc., 
brewers  of  Budweiser  Beer,  renewed 
for   a   second   year,   sponsorship  of 


Desilu3-Mo.  Profit 
Equals  Entire  Year 


From  THE  DAILY  Bureau 

HOLLYWOOD,  July  21.-Desilu 
Productions,  Inc.,  stockholders  were 
told  by  company  president  Desi  Ar- 
naz  today  that  first  quarter  profits  for 
the  current  fiscal  year  would  be  equal 
to  those  for  the  entire  last  fiscal  year. 
Arnaz,  speaking  before  the  first  an- 
nual public  shareholders'  meeting  at 
Desilu's  Hollywood  studio,  reported 
that  the  quarterly  increase  was  esti- 
mated on  tabulation  of  the  company's 
current  contracts,  which  will  amount 
to  not  less  than  $23,5()0,000-an  in- 
crease of  $.3,000,000  or  15  per  cent 
over  the  last  fiscal  year. 

An  even  brighter  profit  picture  for 
the  second  quarter  was  predicted  by 
Arnaz.  "At  the  end  of  the  first  six 
months  of  this  fiscal  year,"  he  ex- 
plained, "we  estimate  that  the  profits 
will  be  more  than  double  the  22  cents 
per  share  earned  during  the  fiscal  year 
ended  May  2,  1959.  I  must  emphasize 
that  these  profits  do  not  include  the 
anticipated  profits  on  future  usage  of 
our  backlog  of  shows.  This  backlog  is 
being  increased  during  the  current 
season  by  approximately  69  per  cent 
to  a  total  of  944  half-hours  of  filmed 
product  available  for  re-use  ■  in  this 
country  and  also  for  foreign  release." 

No  Payments  on  Class  B 

Desilu  anticipates  that  it  will  con- 
tinue to  maintain  a  quarterly  dividend 
rate  of  at  least  15  cents  per  share  on 
common  stock,  Arnaz  stated.  No  divi- 
dends have  been  paid  on  the  Class  B 
common  stock  which  he  and  Lucille 
Ball  Arnaz  own,  he  said. 

Other  business  conducted  during 
the  meeting  was  adoption  of  a  re- 
stricted stock  option  plan  designed 
to  provide  creative,  production  and 
other  key  personnel  with  additional 
incentive  by  granting  such  employees 
options. 

Elected  to  the  board  of  directors 
of  the  corporation  for  one  year  were 
Desi  Arnaz,  Lucille  Ball  Arnaz,  Mar- 
tin N.  Leeds,  Edwin  E.  Holly  and  A. 
Charles  Schwartz. 


Hyman  Business  Report 

Edward  L.  Hyman,  American 
Broadcasting  -  Paramount  Theatres 
vice-president,  will  report  to  trade 
press  representatives  on  current  busi- 
ness developments  and  future  product 
at  a  luncheon  at  AB-PT  headquarters 
here  today. 

NTA's  "U.S.  Marshal"  which  they 
are  currently  using  in  93  television 
markets.  The  "Grand  Jury"  program, 
under  D-X  Sunray 's  sponsorship,  is 
scheduled  to  go  on  the  air  beginning 
Jan.  1,  1960. 


HUGO  A.CASOWRO       MARTIN  GOTTLIEtti 

'film  effects,  inc: 

ISOO  BROADWAY,  N.Y.  19 
PIAZA  7-2038 

•  OPTICAL  EFFECTS       •  STAND  PHOTOGRAPHY 
•ANIMATION  'TITLES 

•  ART  WORK             •  B  ^ W  and  COLOR 

A  ComplOsSieryice  iorFilm  Producers' 

6 


Motion  Picture  Dail\ 


Wednesday,  July  22,  I  i9 


National 
Pre-Selling 


Building  advance  interest 

<<^HEY  CAME  TO  CORDURA," 
a  William  Goetz  production  for 
Columbia  release,  received  consider- 
able pre-selling  assistance  from  a  full 
page  front  cover  by  noted  caricaturist 
Jacques  Kapralik  on  "Pictorial  Re- 
view's" July  12  issue. 

Gary  Cooper,  Rita  Hayworth,  Van 
Heflin,  Tab  Hunter,  Richard  Conte 
and  Michael  Callan,  the  film's  stars, 
are  featured  on  the  cover  of  "Pictorial 
Review,"  magazine  supplement  of  the 
Hearst  newspapers. 

« 

In  the  squashy  hours  of  a  gay  night 
on  the  town  one  of  the  most  exciting 
things  that  can  happen  to  a  girl  in 
New  York  is  to  be  plunged  into  the 
fountain  in  front  of  the  serenely  ele- 
gant Plaza  Hotel.  It  startles  the  pas- 
sers by,  slows  the  traffic  and,  some 
say,  even  causes  the  old  nags  who 
draw  the  cabs  through  Central  Park 
to  neigh  yeah. 

Suzy  Parker,  star  of  "Best  of  Every- 
thing," was  being  plunged  into  the 
Plaza's  fountain,  as  she  played  her 
part  in  this  new  20th-Fox  film  when 
"Life's"  photographer  Richard  Ave- 
don  made  interesting  scenes  of  the 
escapade.  They  appear  in  the  July 
20  issue  of  "Life." 

• 

"The  Five  Pennies"  starring  Danny 
Kaye  playing  Red  Nichols,  was  se- 
lected by  "Redbook"  as  the  picture  of 
the  month  for  August. 

• 

The    featured   players   in  "Darby 


THE 


They  said:  "This  guy  starts 
where  Capone  left  off!" 


means  "THE 

BIG  Operator 


An  Albert  Zugsmith  Production. 

1/1  association  with  Fryman  Enterprises.   From  M-G-M. 


REVIEW: 


The  Scapegoat 

Du  Maurier— Guinness  Prod. — MGM 


Alec  Guinness  is  an  actor  noted  for  tackling  unconventional  parts;  his 
gallery  of  film  portraits  ranges  from  the  odious  Fagin  in  "Oliver  Twist" 
to  the  complex  Colonel  Nicholson  of  "The  Bridge  on  the  River  Kwai," 
for  which  he  won  an  Academy  Award.  His  impressive  talent  has  won  a 
loyal  and  worldwide  following,  which  is  the  audience  that  will  be  most 
eager  to  see  "The  Scapegoat,"  in  which  he  again  has  an  unusual  role. 

In  addition  this  film  will  appeal  to  readers  of  the  Daphne  Du  Maurier 
novel  on  which  the  script  is  based.  Some  strong  acting  talent  appears  in 
the  picture  with  Guinness,  including  the  illustrious  Bette  Davis  in  a 
brief  part  (she  has  only  three  scenes);  the  brilliant  Irene  Worth  and 
Pamela  Brown  of  the  English  stage;  and  the  attractive  French  star  Nicole 
Maurey. 

In  one  of  his  pictures,  "Kind  Hearts  and  Coronets,"  Guinness  acted 
eight  different  parts;  this  time  he  has  a  dual  role.  He  porbravs  both  an 
English  pi^ofessor  on  vacation  in  Paris  and  a  French  nobleman  whom  the 
former  strongly  resembles.  The  plot  "gimmick"  is  that  the  Englishman 
is  tricked  into  taking  over  the  identity  of  the  Frenchman  and  carries 
off  the  masquerade  so  well  that  the  latter's  own  family  and  friends— 
with  one  exception— are  completelv  deceived. 

Whether  or  not  Guinness  has  fully  succeeded  in  carrying  out  this  dif- 
ficult acting  assignment  will  be  a  point  of  debate  with  his  fans.  Some 
will  surely  applaud  his  performance;  others  may  feel  it  lacks  sufficient 
virtuosity  and  drive  to  make  the  audience  believe  the  fantastic  business 
of  one  man  stepping  so  completely  into  the  shoes  of  another  so  unlike 
himself  except  for  a  physical  resemblance  (a  foreigner,  too  boot!)  and 
deceiving  the  man's  own  wife,  mother,  child  and  sister  in  the  process. 

Those  who  can  suspend  original  disbelief  and  accept  the  premise, 
however,  should  be  intrigued  bv  further  developments  in  the  script  Gore 
Vidal  and  Robert  Hamer  have  written  from  the  Du  Maurier  novel.  It  is 
quite  a  disordered  and  mixed-up  household  in  which  the  Englishman 
finds  himself.  The  mother,  played  by  Miss  Davis  in  grotesque  makeup, 
is  a  domineering  old  dowager  with  an  addiction  to  morplune  which  she 
expects  her  son  to  supply.  The  wife,  played  bv  Miss  Worth,  is  alternately 
spiteful  and  loving  before  she  finally  commits  suicide.  The  daughter, 
portrayed  by  Annabel  Bartlett,  is  an  intense  and  neurotic  little  girl,  and 
the  sister,  played  by  Miss  Brown,  is  strangely  bitter,  too.  As  a  matter  of 
fact  these  characters  are  so  interesting  one  wishes  they  were  more 
thoroughly  developed  in  the  script. 

Before  the  Frenchman  unexpectedly  returns  to  claim  his  position  the 
Englishman  has  got  involved  with  all  these  people,  made  changes  in  the 
plans  for  the  family  business,  and  fallen  in  love  with  the  mistress  of  his 
look-alike  (the  attractive  Miss  Maurey  has  this  role).  The  ending  is 
ambiguous  and  different  from  the  novel.  The  Frenchman  returns  and 
confronts  the  Englishman;  they  exchange  pistol  shots  in  a  darkened  room; 
and  in  the  final  scene  it  is  apparently  the  Englishman  who  takes  Miss 
Maurey  into  his  arms.  One  can  only  assume  that  the  Frenchman  is  dead 
and  his  double  is  going  to  take  over  his  identity  on  a  permanent  basis. 

A  Du-Maurier-Guinness  Production,  "The  Scapegoat"  was  produced 
bv  Michael  Balcon  and  partially  filmed  on  location  in  the  Loire  Vallev 
of  France.  Hamer  also  directed. 

Running  time,  92  minutes.  General  classification.  Release,  in  August. 

Richard  Gertner 


O'Gill  and  The  Little  People"  are 
leprechauns,  a  band  of  little  men  21 
inches  tall,  who  delight  in  tricking  the 
mortals  who  live  near  the  mountain. 
This  live  action  Walt  Disney  film  is 
reviewed  by  Richard  Marek  in  the 
July  issue  of  "McCall's." 

9 

Audrey  Hepburn,  interviewed  for 
the  July  issue  of  "Seventeen,"  said 
"working  in  a  leper  colony  in  the 
Belgian  Congo  while  filming  'The 
Nun's  Story'  was  one  of  the  most 
inspiring  things  in  my  life.  It  is  ter- 
rible, of  course,  to  see  someone  with- 
out a  leg,  with  fingers  eaten  away 
by  leprosy.  You  see  these  things,  yes. 


but  they  are  not  important  things. 
Because  of  the  human  spirit,  patients 
and  doctors  have  such  hope." 

9 

"The  Rabbit  Trap"  is  a  film  based 
on  the  theme  in  which  a  father  finds 
it  necessary  to  walk  off  his  job  to  free 
his  son's  pet  rabbit.  Ernest  Borgnine 
plays  the  father  in  the  film,  reviewed 
in  the  July  "Good  Housekeeping." 
• 

According  to  the  reviewer  of 
"Middle  of  the  Night"  in  the  August 
issue  of  "Coronet,"  Fredric  March's 
brilliant  performance  is  of  Academy 
Award  calibre." 

Walter  Haas 


Attendanc 


( Continued  from  page  1 ) 
ance  figures  have  now  exceeded  1 
posted  last  year  for  20  succt; 
weeks.  During  the  week  ended  Ju 
for  example,  total  attendance  at  I: 
tres  was  59,600,000.  This  was 
per  cent  above  the  comparable  \ 
in  1958.  Not  since  early  Februar, 
1959  attendance  fallen  below 
recorded  in  1958,  it  was  pointed 

According  to  this  week's  Sindl : 
activity  report,  attendance  at  all  : 
wall  and  drive-in  theatres  acros 
country  was  up  17.3  per  cent  in  1 
and  6  per  cent  in  June.  Drive-iii 
tendance,  however,  rose  even 
sharply,  causing  the  Sindlingtr 
ganization  to  attribute  the  inclu' 
continuing  success  to  growth  in 
drive-in  market. 

Sindlinger  Cites  Surveys 

Explaining  his  prediction  that  i 
present  level  of  attendance  will  - 
tinue  the  rest  of  the  year,  Albei; 
Sindlinger,  president  of  Sindlin<; 
Co.,   said:    "Studies  presently  1 
conducted  by  our  field  staff  for  I 
production  and  exhibition  clients 
cate  that  certain  films,  schedulec 
release  during  the  remainer  of  i 
year,  currently  have  greater  comb  i 
potential  than  any  group  of  films  ' 
had  during  the  past  five  years." 

Fihns  cited  by  the  firm's  prest 
include  "Ben-Hur"  and  "They  C 
to  Cordura,"  due  for  release 
"The  Big  Fisherman,"  scheduled 
distribution  on  a  reserved  seat  ; 
in  August;  "Solomon  and  She 
slated  for  debut  at  Christmas; 
"On  the  Beach,"  to  be  released  arc 
Thanksgiving. 

Report  Ind.  Allied 

( Continued  from  page  1 ) 
tional  Alhed  affilaite  came  simultJ 
ously  with  the  announcement 
Kenneth  Prickett,  who  has  been 
ecutive  secretary  for  both  the  Indi 
and  Ohio  groups,  is  now  appoij 
full-time  secretary  of  the  Ohio  exll 
tor  organization.  Prickett  will  l! 
his  headquarters  in  Columbus. 

Other  officers  of  the  Indiana  org* 
zation  included  Richard  T.  Loc 
president;  J.  R.  Pell,  vice-presicl 
Rex  Carr,  treasurer,  and  Truemar 
Rembusch,  alternate  national  dirci 


Drive-In  Has  Trouble 

ALBANY,  Ore.,  July  21.-Exces 
96  degree  heat  was  ascribed  as 
ing  a  blow-out  of  a  transformf  i 
Albany  Drive-In  Theatre,  voiding 
night  features.  Some  200  patrons 
refunded  admissions.  The  theatn 
part  of  the  Art  Adamson  chain. 

TUP  AN  ALBERT  ZUGSl 

■  PRODUCTION: 


"THE  BIG  Operato 

TOUGH  AND  TERRIFICI 


MOTION  PICTURE 

DAILY 


)L.  86,  NO.  16 


NEW  YORK,  U.S.A.,  THURSDAY,  JULY  23,  1959 


TEN  CENTS 


Elect  ThrG©  New  subcommittee  Makes  Decision 

UAYice-Presidents  Senate  Yfon't  Hold 


ymari's  Report 

ees  Quality 
teleases  at 
Ugh  for  Year 

Jit/i  Fall  Exhibition  Drive, 
lels  1959  Will  Be  Tops 

minimum  of  100  features  and 
jjr  specials  will  be  released  from 
[|VV  to  the  end  of  the  year,  Edward 
L.  H  y  m  a  n, 
American 
B  r  oadcasting- 
P  a  r  a  m  o  u  nt 
Theatres  vice- 
president,  told 
trade  press  rep- 
resentatives at  a 
luncheon  in  the 
company's  home 
office  dining 
room  here  yes- 
terday. 

The  AB^PT 
executive's  re- 
port was  the 
:ult  of  continuing  observation  of 
!  production  and  release  plans  of 
'le  national  producing-distributing 
mpanies  in  connection  with  his 
{Continued  on  page  4) 

ees  12  fo  15  AB-PT 

c 

ouses  virifn  70mm, 

lAmerican  Broadcasting-Paramount 
leatres  is  proceeding  with  its  pro- 

ikm  of  equipping   suitable  houses 

,Dund  the  country  for  70mm.  pro- 
;tion,  with  a  total  of  12  to  15  such 

,;tallations     either     completed  or 

„anned. 

One  of  the  installations  will  be  at 
{Continued  on  page  4) 

IHurder'  Official  U.S. 
intry  in  Venice  Festival 

^Otto  Preminger's  "Anatomy  of  a 
lurder"  has  been  selected  as  the  of- 
'ial  U.S.  entry  for  the  Venice  Film 
stival   slated   for  August  23-Sep- 
nber  6,  according  to  word  received 
{Continued  on  page  3) 

:£LEVISION  TODAY-page  6 


Iward  L.  Hyman 


The  elections  of  James  R.  Velde, 
Roger  H.  Lewis  and  Louis  Lober  as 
vice-presidents  of  United  Artists  Corp. 
were  announced  yesterday  by  Arthur 
B.  Krim,  president. 

Velde  has  been  elevated  from  gen- 
eral sales  manager  to  vice-president  in 
charge  of  domestic  sales.  Lewis  moves 
from  his  present  post  of  national  direc- 
tor of  advertising,  publicity  and  ex- 
ploitation to  vice-president  in  charge 
of  advertising,  publicity  and  exploita- 
tion. Lober,  formerly  general  manager 
of  the  foreign  department,  has  been 
( Continued  on  page  3 ) 


Vihite  Paper'  Probe 

Allied  Members  Told  Complaints  Are 
Same  As  Heard  by  SBC  3  Years  Ago 

The  Senate  Judiciary  subcommittee  has  decided  that  it  will  not  hold  hearings 
on  Allied  States  Association's  "white  paper"  complaints  against  major  film 
distributors    and    the    Justice  Department. 

This  decision  is  being  reported  in 


'Story'  Only  Problem 
In  Hollywood:  Logan 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  July  22.  -  "It's  a 
crime  if  you  don't  do  a  good  job  in 
Hollywood,  with  all  of  the  expert 
technicians  at  hand,"  Joshua  Logan 
today,  told  the  trade  press  at  a  War- 
ner Brothers  studio  conference  to 
herald  the  start  of  his  independent 
{Continued  on  page  6) 

Davies  Again  Will  Be 
'Oscar'  Show  Chairman 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  22.  -  Valen- 
tine  Davies   has   been  unanimously 
selected  by  the  board  of  governors  of 
the  Academy  of  Motion  Picture  Arts 
{Continued  on  page  3) 


NSS  Introduces  New 
Promotion  Publication 

National  Screen  Service  has  intro- 
duced a  new  promotional  publication 
entitled  "Screen  Time,  containing  ex- 
ploitation and  sales  aids  for  exhibitors, 
descriptions  of  special  announcement 
trailers,  and  other  features.  In  prepara- 
{Continued  on  page  6) 

Norm  Prescott  Joining 
Embassy  as  Vice-Pres. 

Norm  Prescott,  well  known  as  a 
disk  jockey  on  radio  station  WBZ, 
Boston,  has  been  signed  by  Embassy 
Pictures  Corp.  as  vice-president  in 
charge  of  merchandising,  it  has  been 
announced  by  Joseph  E.  Levine,  Em- 
bassy president. 

Prescott  will  move  his  family  to 
New  York  and  will  headquarter  at 
the  Embassy  offices  here.  He  will 
{Continued  on  page  6) 


letters  now  going  out  to  the  numerous 
Allied  members  who  sent  their  com- 
plaints against  distributor  practices 
to  the  anti-monopoly  sub-committee, 
it  was  learned  here  yesterday.  The 
sub-committee  is  headed  by  Sen.  Ke- 
fauver  (D.,  Tenn.)  and  has  been  Al- 
lied's  main  hope  for  getting  a  Con- 
gressional hearing  on  its  problems. 

The  letters  declare  that  although 
the  volume  of  evidence  received  by 
the  sub-committee  is  "impressive," 
the  content  of  the  complaints  is  sub- 
stantially the  same  as  those  which 
spurred  a  Senate  Small  Business  Com- 
mittee hearing  three  years  ago.  This 
has  been  Kefauver's  feeling  all  along. 
The  subcommittee  has  now  officially 
decided,  though,  that  unless  there  is 
( Continued  on  page  2 ) 


AB-PT's  Second  Quarter  Theatre  Net 
Best  Since  1955,  and  Trend  Continues 

American  Broadcasting-Paramount  Theatres'  net  from  theatre  operations 
for  the  second  quarter  of  1959,  ended  June  30,  was  the  best  second  quarter 
for  the  company  since  1955,  Edward  L.  Hyman,  vice-president,  told  a  trade 
press    luncheon    conference    at  the   


home  office  yesterday. 

In  addition,  Hyman  said,  the 
month  of  June  was  the  best  in  net 
earnings  from  theatre  operations  since 
June,  1954. 

The  27th  week  of  1959,  which  in- 
cluded the  July  4  three-day  holiday 
weekend,  was  "far  ahead"  of  last 
year  for  AB-PT  theatre  operations,  he 
added. 

Unqualifiedly  optimistic,  Hyman 
said  he  expects  the  upturn  to  con- 


tinue through  the  current  summer  and 
that  with  a  greater  than  ordinary 
number  of  quality  releases  set  for  the 
fall,  and  a  nationwide  exhibition 
business  drive  to  promote  and  mer- 
chandise them  on  schedule,  he  said, 
he  is  confident  that  1959  will  be  the 
best  year  for  exhibition  in  some  time. 

"We  have  been  going  through  a 
transition  period,"  he  said.  "It  is  just 
possible  that  we  are  beginning  to 
emerge  from  it  now." 


Compo  Forms  Committee 
For  Program  Planning 

To  strengthen  further  Compo's 
operational  structure,  the  Compo 
Governing  Committee,  consisting  of 
Abe  Montague,  Sam  Pinanski  and  Ben 
Marcus,  has  completed  the  formation 
of  a  program  planning  committee,  it 
( Continued  on  page  6 ) 

Double-Barrelled 
Showmanship 

A  special  feature  of  this  week's 
"Motion  Picture  Herald,"  out  tomor- 
row, will  be  an  extensive  treatment 
of  two  20th  Century-Fox  merchandis- 
ing campaigns.  Issued  as  Section  Two 
of  the  "Herald,"  the  24-page  section 
treats  in  detail  the  publicity,  adver- 
tising and  exploitation  campaigns  pre- 
pared or  being  planned  for  20th-Fox' 
"Blue  Denim"  and  "The  Blue  Angel." 


■ 


Motion  Picture  Daily 


Thursday,  July  23, 


PEHSDML 
MEIVTIDIV 


''pURNER  B.  SHELTON,  director 
of  the  U.S.  Information  Agency, 
will  leave  Washington  Tuesday  for  a 
tour  of  American  Embassies  in  Asia, 
Africa  and  Europe. 

• 

Edmund  C.  DeBerry,  assistant  to 
Hugh  Owen,  Paramount  Distributing 
vice-president,  was  in  Philadelphia 
yesterday  from  New  York. 

a 

Irving  Wormser,  president  of  Con- 
tinental Distributing,  Inc.,  left  New 
York  yesterday  for  London  and  Paris. 

Dick  Powell  returned  to  New  York 
from  London  yesterday  via  B.O.A.C. 
• 

John  H.   Stembler,  president  of 
Georgia  Theatres,  has  left  Atlanta  to 
attend  a  meeting;  of  the  Reserve  Of- 
fleers  Association  in  Washington. 
• 

Donald  G.  Schine,  of  the  Schine 
Circuit,  Gloversville,  N.  Y.,  has  left 
there  for  a  vacation  in  Europe. 
• 

Gary  Grant  will  return  to  New 
York  today  from  Boston. 

• 

Paul  H.  Preo  and  E.  E.  Moyer,  of 
the  experiments  division,  Eastman  Ko- 
dak Co.,  are  in  Atlanta  this  week 
from  Rochester. 

• 

Vincent  Price  will  leave  here  to- 
day for  London  via  B.O.A.C. 

• 

Rosemary  Pascale,  secretary  to 
Hugh  Owen,  vice-president  of  Para- 
mount Film  Distributing  Corp.,  has 
announced  her  engagement  to  Neil 
Da  VINO,  Jr. 

• 

W.  B.  Hamaker,  Jr.,  of  the  Star- 
lite  and  Four-Lane  drive-in  theatres, 
Murfreesboro,  Tenn.,  has  left  there 
with  his  wife  and  daughter  for  a  va- 
cation in  New  Orleans  and  Florida. 
• 

Mrs.  H.  p.  Vinson  has  given  birth 
to  a  son  in  Columbia,  Tenn.  Father 
is  a  drive-in  operator  in  the  area. 

THE 


BIG 


They  said:  This 
guy  starts  where 
Capone  left  off  I" 

'THE  BIG 

Operator 


An  Albert  Zugsmith  Production. 
In  association  with  Fryman  Enterprises.  From  M-G-M. 


Officer  Remunerations 
For  Loew's  Theatres 

From  THE  DAILY  Bureau 

WASHINGTON,  July  22.  -  Esti- 
mated renumerations  for  the  officers 
of  Loew's  Theatres,  Inc.  for  the  fiscal 
year  ending  August  31,  1959  are  re- 
ported by  the  company  in  papers 
filed  with  the  Securities  and  Exchange 
Commission  here. 

Leopold  Friedman,  now  chairman 
of  the  board,  will  receive  $106,200, 
while  Eugene  Picker,  now  president, 
will  be  paid  $78,000.  John  F. 
Murphy,  currently  executive  vice- 
president,  is  down  for  $57,000,  and 
Arthur  M.  Tolchin,  vice-president 
and  head  of  radio  station  WMGM, 
New  York  City,  will  receive  $52,000. 

Share  in  WMGM  Profits 

Tolchin's  contract  also  calls  for  a 
participation  in  the  profits  of  WMGM, 
it  is  reported.  In  addition  to  his 
$1,000  per  week  salary,  he  receives 
a  sum  equal  to  one-third  of  the  first 
$75,000  of  annual  net  profits  derived 
by  Loew's  Theatres  from  WMGM, 
as  well  as  12.5  per  cent  of  net  profits 
in  excess  of  $75,000.  Tolchin's  par- 
ticipation income  is  payable  to  him 
five  years  after  the  year  of  accrual, 
and  for  the  year  ending  August  31, 
1959,  it  is  estimated  that  his  share 
of  WMGM  profits  will  amount  to 
about  $105,000.  Tolchin  entered  into 
his  contract  on  September  1,  1954, 
and  it  continues  through  August  31, 
1960. 

In  the  employment  contracts  of 
Picker  and  Murphy,  it  is  revealed 
that  each  will  receive  a  substantial 
income  following  the  termination  of 
their  services  with  the  company,  pro- 
vided they  do  not  join  a  competitor 
company  and  that  they  render  ad- 
visory services  to  Loew's  Theatres. 
Picker  will  receive  $500  per  week 
and  Murphy  $350  per  week,  each  for 
a  period  equal  to  the  number  of 
"eeks  elapsed  since  the  signing  of 
their  employment  contracts  and  their 
termination  of  service. 

Report  Covers  1955-1958 

The  Loew's  Theatres  report  to  the 
SEC  also  reveals  operating  revenues 
and  other  income  for  the  years  1955 
through  1958,  when  the  company  was 
still  a  part  of  the  Loew's  Inc.  empire. 
Not  previously  differentiated  from 
over-all  Loew's  Inc.  financial  re- 
ports, these  figures  are  as  follows: 
1958— operating  revenues,  $42,522,- 
036,  net  earnings,  $1,967,490;  1957 
-revenues,  $42,593,060,  earnings 
$1,660,133;  1956-revenues,  $46,498,- 
374,  earnings,  $2,149,950;  1955- 
revenues,  $49,811,212,  earnings,  $2,- 
369,468. 


'Hole'  Does  $78,229 

United  Artists'  "A  Hole  in  the 
Head"  rolled  up  a  big  $78,229  for 
its  first  week  at  the  Loew's  State 
Theatre  here. 


'White  Paper 


( Continued  from  page  1 ) 
considerably  new  and  different  evi- 
dence offered,  it  cannot  hold  hear- 
ings because  the  Small  Business  Com- 
mittee has  already  acted. 

The  sub-committee's  letters  also 
point  out  that  it  has  passed  on  to  the 
Justice  Department  every  complaint 
received  and  that  Justice  has  replied 
to  all  the  complaints  that  it  sees  no 
violation  of  the  anti-trust  laws.  The 
sub-committee  feels  that  as  long  as 
this  is  the  Justice  Department's  at- 
titude, it  provides  an  additional  rea- 
son for  feeling  that  hearings  would 
be  pointless. 

Presumably,  if  Allied  comes  up 
with  complaints  that  the  sub-commit- 
tee finds  substantially  different  from 
the  earlier  one,  and  if .  there  is  a 
change  in  the  Justice  Department's 
attitude,  the  committee  might  be  per- 
suaded to  hold  hearings  next  session. 

The  refusal  of  the  Senate  Judiciary 
sub-committee  to  hold  hearings  may 
well  cause  some  Allied  officials  to 
look  to  some  other  Congressional 
committee  for  assistance.  One  Allied 
official  said  that  the  organization  was 
now  canvassing  the  situation  on  the 
Hill. 

National  Effort  Made 

Allied  nationally,  and  its  units  in 
all  parts  of  the  country,  individually, 
have  worked  for  almost  an  entire  year 
to  get  a  Congressional  hearng  on  its 
"white  paper"  charges.  A  grass  roots 
campaign  was  organized  to  contact 
Senators  and  Congressmen  to  gain 
support  for  such  a  hearing. 

The  drive  has  been  Allied's  "rally- 
ing cry"  at  national  and  local  con- 
ventions and  it  agreed  to  join  in  the 
American  Congress  of  Exhibitors  last 
fall  only  on  the  specific  understanding 
tliat  such  participation  would  not  in 
any  way  deter  it  from  pursuing  its 
"white  paper"  campaign  as  it  saw  fit. 

The  setback  is  a  major  one  for 
Allied  and  its  leadership. 

The  somewhat  similar  charges 
against  distribution  and  the  Justice 
Department  made  by  Allied  several 
years  ago  and  heard  by  the  Senate 
Small  Business  subcommittee  were 
rejected  in  major  part  by  the  latter 
following  the  hearings.  The  subcom- 
Tnittee  took  a  "plague  on  both  your 
houses"  attitude  after  hearing  both 
exhibition  and  distribution  witnesses 
and  urged  the  industry  to  settle  its 
own  differences  internally. 


Reopens  After  5  Years 

CHARLOTTE,  N.  C.,  July  22.-The 
Astor  Theatre  in  North  Charlotte, 
dark  for  the  past  five  or  six  years, 
will  reopen  Friday.  The  Sears  Realty 
Co.  owns  and  will  operate  the  theatre. 
Both  first-  and  second-run  attractions 
will  be  shown,  a  company  spokesman 
said.  New  seats  and  equipment  have 
been  installed.  The  house  seats  about 
450  persons. 


TE1T  TUl 

Variety  Club  Newi 


ALBANY  -  Variety  Club's  ( 
Thacher  Fund  was  enriched  by 
000  as  a  result  of  appeals  to  listt 
on  radio  station  WABY  here  by 
jockey  Bob  Martin,  who  broa< 
his  appeal  from  atop  a  90-foot 
at  the  Westgate  Shopping  Ce 
staying  on  the  platform  four  dayj 

A 

BOSTON   -    Sixty-five  chiefs 
police  from  the  State  of  Connec 
this  week  made  an  official  tou: 
the  Jimmy  Fund  Hospital  of  the 
riety  Club's   Children's  Cancer 
search   Foundation.    The  visit 
lowed  the   unanimous   vote  of 
Police    Association   to  support 
fund  in  alliance  with  other  law 
forcement  agencies  and  theatre  r 


: 


S.C.  Exhibitors  Study 
New  'Blue  Law'  Actit 


Special  to  THE  DAILY 

SPARTANBURG,  S.  C.,  July  if 
Spartanburg  County  was  all  but 
rounded  by  open  theatres  last  Sun 
but    local   operators    who  rema 
closed  said  today  they  were  ui 
cided  about  what  will  happen 
next  Sunday. 

Bob  Talbert,  manager  of  the  C; 
lina,  Spartanburg's  largest  m 
house,  was  quoted  as  saying  he 
ticipated  a  meeting  of  his  "for 
some  time  this  week  to  decide 
what  will  be  done  with  referenc< 
the  "blue  law"  situation  here.  In  E 
ington,  Boyd  Bailey  opened  his  tl 
tre  in  the  face  of  an  unserved 
junction  issued  by  Judge  J.  W.  L 
there.  The  Darlington  jurist  issue 
temporary  restraining  order  to  pro! 
the  illegal  showing  of  movies  tl 
but  it  was  not  served  until  Monda 

The  order  was  issued  at  the  req 
of  Darlington  Mayor  Thomas  Bucl 
an  and  members  of  the  city  coui 
It  is  understood  a  hearing  is  schedi 
for  Friday. 

A  survey  reveals  that  Sur^ 
movies  are  now  available  in  Tr 
N.  C,  to  the  north  of  Spartanb 
Greenville  on  the  west,  and  Chen 
County  on  the  east. 


OF  BETTER  AND 
FASTER  SPECIAL 

TRAILERS / 

From  Dependable  Jv 


1327  S.  Wabash  Chicago  630  Ninth  Ava.  Naw 


MOTION  PrCTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  PuWisher;  Shenvin  Kane  Editor-  T,m^=  n  t  77  ■  TTT-  "  

AdverUBing  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAy!  Char"es  S    Aa'rons^n  ?HiW=fl'                  Editor;  Richard  Gertner,  News  Editor;  Herbert  V. 

wood  Bureau,  Yucca- Vine  Building.  Samuel  D.  Berns,  Manager;  Telephone  HOllAroU  7  2145  ^WasC^t^^^^  1    A    LP"''"i?'J  ^\"^-^  Herman,  Vincent  Canby,  Eastern  Editors.  K 

Bear  St.  Leicester  Square,  W   2.  Hope  Williams  Burnup,  Manager;  Peter  Burnu^^tor-   William  Pa^  Washington,  D.  C;  London  Burea.i 

r  m"''^^^''^  '=  P"bl'shed  da.  y  except  Saturdays,  Sundays  and  holidays,  by  Quigley  SlisW  C^mpan^  ^?7n             aP""""'"'!,  "?          P""<:iP^l  capitals  of  the  world.  Mc 

Cable  address:  "Qu.gpubco.  New  York"   Martin  Quigley,  President;   Mkrtin  Quigfey,    Tr      vlce-pS  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-! 

class  matter  Sept.  21.  1938.  at  the  Post  Office  at  New  York.^N.  Y..  un^.A^^ttTulL^Tsrln^^^^^^  f^^t^'  IS'^s" a^^^rrfofelSf.'  iS^t^L^l 


irsday,  July  23,  1959 


Motion  Picture  Daily 


3 


fnited  Artists 


(  (  (Continued  from  page  1) 
.  .'ted  vice-president  in  charge  of  for- 
1  operations.  The  three  posts  are 
C'/Iy  created, 
'n  announcing  the  series  of  execu- 
promotions,  Krim  stated,  "It  is 
h  a  great  deal  of  satisfaction  and 
I'le  that  I  am  able  to  note  that  these 
h  have  served  with  United  Artists 
'ing  our  last  eight  years  of  e.xpan- 
1.  Their  election  reflects  the  same 
it  of  growth  internally  that  the 
ipany  has  been  able  to  achieve  in 
j,  entertainment  industry." 
y  Joined  Company  in  1951 
'''elde,  a  native  of  Blomington,  111., 
*  educated  at  Illinois  Wesleyan 
'varsity,  entered  the  film  industry 
l934  as  a  shipper  with  Paramount 
lures.  He  held  a  series  of  sales 
■:s  witli  Paramount,  the  Selznick 
basing  Organization  and  Eagle 
n  Films  before  coming  to  United 
sts  as  Western  district  manager 
.951.  He  was  elevated  to  the  post 
l;eneral  manager  for  the  company 
,956. 

ilewis,  bom  in  New  York  City,  was 
cated  at  U.C.L.A.  and  Columbia 
varsity.  After  serving  as  an  office 

in  the  advertising  and  publicity 
lartment  of  Warner  Brothers,  he 
'imed  the  post  of  special  assistant 
10th  Century-Fox's  director  of  ad- 
j:»ising,  publicity  and  exploitation. 

was  later  creative  director  and 
-president  of  the  Monroe  Green- 
n  advertising  agency.  Lewis  joined 

as  advertising  manager  in  1952 

was  named  national  director  of 
ertising,  publicity  and  exploitation 
956. 

Lobar  Native  of  England 

aber,  born  in  London,  England,  re- 
ad his  education  in  the  United 
as.  In  1929,  immediately  after 
ing  MGM,  he  was  appointed  Near 
t  Manager  with  headquarters  in 
pt.  Following  the  Second  World 
r,  Lober  rejoined  Loew's  Interna- 
al  Corporation  as  regional  director 
Europe  and  the  Middle  East.  After 
ing  with  Warner  Brothers  in 
's,  he  joined  United  Artists  in  1951 
ontinental  manager.  In  January  of 
3.  Lober  was  named  general  man- 
^^,r  of  United  Artists'  foreign  depart- 


Three  Win  Vice-Presidencies  at  UA 


ur  to  Make  Tours  On 
half  of  'Ben-Hur' 

fetro-Goldwyn-Mayer   has  sched- 
1  Wilham  Wyler,  Charlton  Hes- 
Haya  Harareet,  and  Martha  Scott 
tours  in  advance  of  the  opening  of 
a-Hur."  The  production  will  have 
world  premiere   at   Loew's  new 
e  Theatre  in  New  York  late  this 
followed  by  premieres  in  other 
cities  soon  after, 
'yler,  who  directed  the  film,  will 
New  York,  Chicago,  and  other 
s  to  assist  in  the  exploitation  cam- 
ns.  Heston,  who  has  the  title  role; 
••  Harareet,  who  has  the  feminine 
,  and  Miss  Scott,  who  appears  as 
-Hur's  mother,  will  travel  to  open- 
in  Boston,  Philadelphia,  Detroit, 
hington,  Atlanta,  Dallas  and  Pitts- 
;h— as  well  as  New  York. 


James  R.  Velde 


Roger  H.  Lewis 


Louis  Lober 


Paper  Features  Visit 
Of  Fox  Branch  Heads 

Special  to  THE  DAILY 

GLOVERSVILLE,  N.  Y.,  July  22.- 
The  Gloverscille  Leader-Herald  print- 
ed a  revealing  feature  story— with  a 
photograph— reporting  the  comments 
of  four  20th  Century-Fox  branch  man- 
agers on  a  visit  to  Schine  Circuit  of- 
fices, about  stronger  product,  im- 
proved grosses  and  coming  technical 
advances  in  screens  and  lenses. 

The  three-column  picture  showed 
the  quartet— Clayton  C.  Pantages,  Al- 
bany manager  and  special  liaison  on 
sales  for  Fox  with  Schine;  Ray 
Schmertz,  Cleveland  manager;  Charles 
B.  Kosco,  Buffalo  manager,  and  Ira 
Sichelman,  Washington  manager— with 
George  V.  Lynch,  chief  buyer  for 
Schine.  They  were  shown  looking 
over  material  for  "South  Pacific," 
"Blue  Denim,"  "Holiday  for  Lovers" 
and  "Private's  Affair." 

Seymour  L.  Morris,  director  of  pub- 
licity and  exploitation  for  Schine  Tlie- 
atres,  helped  to  arrange  the  interview. 

7%  of  GPEC  Net  From 
Theatre  Equipment 

From  THE  DAILY  Bureau 

WASHINGTON,  July  22.-During 
the  three  months  ended  March  31, 
General  Precision  Equipment  Cor- 
poration realized  only  seven  per  cent 
of  its  total  consolidated  net  sales  from 
motion  picture  theatre  equipment,  it 
has  been  reported  to  the  Securities  & 
Exchange  Commission  here.  Defense 
technology  accounted  for  72  per  cent 
of  sales,  industrial  equipment  and 
controls  for  18  per  cent,  and  consumer 
products  for  three  per  cent. 

For  comparison  purposes,  it  is  noted 
that  in  the  year  1954,  General  Preci- 
sion received  20  per  cent  of  net  sales 
from  motion  picture  theatre  equip- 
ment. This  figure  dropped  to  10  per 
cent  in  1956  and  has  held  at  the  pres- 
ent seven  per  cent  since  last  year. 

NT,  NTA  Stock  Report 

WASHINGTON,  July  22.-As  of 
June  30,  National  Theatres  o\vned  1,- 
114,636  shares  of  the  outstanding  1,- 
257,306  shares  of  common  stock  of 
National  Telefilm  Associates,  it  is  re- 
ported in  papers  filed  with  the  Se- 
curities and  Exchange  Commission 
here.  Also  as  of  June  30,  National 
Theatres  had  acquired  346,590  of  the 
441,105  outstanding  common  stock 
purchase  warrants  issued  by  NTA. 


Skouras  1o  See  'Blue' 
Magazine  Proofs  Today 

Thomas  Shepard,  vice-president  of 
Look  Magazine,  is  due  to  arrive  in 
Moscow  today  with  the  first  proofs 
of  the  special  sections  on  "The  Blue 
Angel,"  which  will  appear  in  both 
Look  and  Life,  to  show  to  20th  presi- 
dent Spyros  P.  Skouras. 

Skouras  will  view  the  layouts  today, 
prior  to  meeting  vice  -  president 
Richard  Nixon,  who  arrives  to  open 
the  American  exhibition. 

Shepard  will  also  meet  with  Skou- 
ras to  discuss  promotional  plans  be- 
tween Look  and  20th  on  behalf  of  the 
special  sections  which  will  appear  in 
Look  and  Life  in  mid-August.  A  vast 
Li/<?-20th  promotion  is  also  underway. 

Sections  were  devised  by  vice-presi- 
dent Charles  Einfeld's  advertising  de- 
partment. 


Waher  Heller  Earnings 
Show  Six-Month  Gain 

Special  to  THE  DAILY 

CHICAGO,  July  22.  -  Net  earn- 
ings of  Walter  E.  Heller  &  Company, 
commercial  financiers  and  factors  of 
Chicago  and  New  York,  were  $2,- 
058,727  after  taxes  in  the  six  months 
ended  June  30,  1959,  compared  with 
$1,744,081  in  the  same  period  a  year 
ago,  Walter  E.  Heller,  president,  re- 
ported today.  The  1959  first  half 
earnings  were  equal  to  $1.28  per 
share  on  1,483,959  common  shares 
outstanding,  after  preferred  dividend 
payments  of  $159,419.  This  compares 
with  per-share  earnings  of  $1.12  in 
the  first  six  months  of  1958,  based 
on  1,413,502  shares  and  after  pre- 
ferred dividend  requirements  of 
$160,983. 


Davies  Chairman 

{Continued  from  page  1) 
and  Sciences  to  repeat  as  Awards 
Program  Committee  Chairman  for  the 
32nd  annual  "Oscar"  presentations, 
it  was  announced  by  B.  B.  Kahane, 
Academy  president. 

Davies,  first  vice-president  of  the 
Academy  during  1958-59,  held  the 
awards  chairman  post  for  the  past 
two  years  and  was  producer  of  the 
29th  Academy  Awards  presentations 
show  in  1957.  He  will  have  over-all 
responsibility  for  next  year's  awards 
program,  Kahane  said. 


PEOPLE 


Milton  Lewis,  for  more  than  20 
years  a  talent  scout  for  Paramount, 
has  joined  Columbia  Pictures  in  the 
same  capacity  at  that  company's  stu- 
dios. In  joining  Columbia  he  has 
deferred  his  plans  to  produce  "Cur- 
tain Time,"  a  TV  series. 

□ 

Wayne  Carignan,  a  veteran  of  25 
years  of  service  with  20th  Century- 
Fox  in  Albany,  N.  Y.,  has  been  pro- 
moted from  head  shipper  to  assistant 
booker,  succeeding  Douglas  Her- 
mans, who  was  promoted  to  head 
booker  following  the  resignation  of 
Richard  Young. 

□ 

Ed  Rubin,  who  has  been  in  charge 
of  the  special  events  and  concerts 
department  of  Music  Corp.  of  Amer- 
ica, has  joined  the  personal  manage- 
ment firm  of  Stan  Greeson  Associates, 
Inc.,  as  vice-president  in  charge  of 
the  New  York  office. 

□ 

Rayburn  Wright,  chief  arranger  at 
the  Radio  City  Music  Hall,  is  on 
leave  of  absence  from  the  theatre  to 
conduct  an  arranger's  laboratory 
workshop  at  the  Eastman  School  of 
Music,  Rochester,  at  which  profes- 
sional musicians  are  employed  to  de- 
monstrate the  students'  scores. 
□ 

Al  Vialardi  has  been  named  man- 
ager of  the  Mayfair  Theatre  here. 

'Murder'  to  Venice 

( Continued  from  page  1 ) 
from    the    Festival    Committee  in 
Venice  here  yesterday. 

The  selection  of  the  Otto  Pre- 
minger  production  marks  the  second 
major  international  film  festival  this 
year  for  which  a  Columbia  release 
i;is  been  chosen  the  official  American 
entry.  In  May,  "Middle  of  the  Night" 
represented  the  U.S.  at  the  Cannes 
Film  Festival. 


More 

light 

+ 

slower  burn= 
lower  costs 

— 

ATIONAI. 

^^^^  ^^^^_J  TRADE  MARK 

PROJECTOR 
CARBONS 


Motion  Picture  Daily 


Thursday,  July  23,  If  I 


22  K.C.  Theatres  Now 
Playing  Ist-Run  Films 

Special  to  THE  DAILY 

KANSAS  CITY,  Mo.,  July  22.  - 
In  view  of  exhibitor  complaints  about 
the  increasing  shortage  of  product 
and  the  shrinkage  of  the  entertain- 
ment dollar,  the  first-run  theatre  situ- 
ation here  this  week  is  drawing  wide 
interest  and  comment  in  motion  pic- 
ture circles. 

Of  the  46  theatres,  indoor  houses 
and  drive-ins,  in  the  Greater  Kansas 
City  area,  22  are  playing  first-run 
attractions.  The  nearly  50-50  percent- 
age sets  a  new  mark  for  the  number  of 
theatres  in  Kansas  City  playing  first- 
run  features  in  a  given  week. 


AB-PT  Houses 


( Continued  from  page  1 ) 
the  AB-PT-operated  Indian  Drive-In 
at  Phoenix,  Ariz.,  according  to  Ed- 
ward L.  Hyman,  vice-president.  He 
said  he  believes  it  will  be  the  first 
drive-in  anywhere  so  equipped.  An 
installation  was  completed  recently  at 
the  Madison,  Detroit,  and  one  is  un- 
der way  at  the  Des  Moines,  Des 
Moines. 

The  installation  at  the  Indian  Drive- 
In  is  part  of  an  extensive  remodelling 
operation  there  which  will  increase 
the  capacity  from  the  present  1,350 
cars  to  1,700,  Hyman  said. 

He  observed  that  70mm.  equipment 
is  becoming  a  very  competitive  field, 
with  equipment  less  difficult  to  obtain 
than  heretofore. 

"An  assurance  of  a  steady  supply 
of  pictures  would  really  start  some- 
thing in  this  field,"  he  said,  noting 
that  more  70mm.  productions  are  be- 
ing included  in  company  planning  for 
the  future. 


Serve  Third  Round  of 
'Blue  Law'  Warrants 

Special  to  THE  DAILY 

ANDERSON,  S.  C,  July  22.-Three 
Anderson  drive-in  theatre  operators 
this  week  were  served  with  a  third 
round  of  warrants  charging  violation 
of  the  Sunday  "blue  laws."  County 
Judge  Earl  Rice,  who  issued  the  first 
warrants,  is  on  vacation,  and  is  not 
scheduled  to  return  to  the  city  until 
Saturday.  The  two  subsequent  sets 
of  warrants  were  issued  by  Magistrate 
Bruce  Davis,  who  says  that  he  feels 
that  a  hearing  should  be  held  on  the 
first  warrants  before  he  sets  any  hear- 
ings on  the  two  latest  groups. 

THF  '^N  ALBERT  ZUGSMITH 

■  PRODUCTION  from 

MG-M 


"THE  BIG  Operator' 

TOUGH  AND  TERRIFICI 


Hyman  Report  FORTHCOMING  RELEASES 


( Continued  from  page  1 ) 
campaign  to  ehminate  "orphan"  re- 
lease  periods   through    orderly  dis- 
tribution of  product. 

Hyman  emphasized,  as  he  has  done 
before,  that  he  does  not  consider  the 
mere  number  of  pictures  to  be  either 
significant  or  important  any  longer. 

"It  is  quahty  that  counts,"  he  said, 
"because  quality  product  earns  maxi- 
mum playing  time  in  all  theatres. 
There  is  an  exceptionally  high  per- 
centage of  quality  pictures  on  the  re- 
lease schedules  of  all  nine  companies 
for  the  period  from  July  to  the  1959 
year  end." 

End-of-Year  Drive  Set 

At  Hyman's  planning,  exhibitors  in 
all  parts  of  the  country  are  being 
lined  up  for  a  nationwide  exhibition 
drive  for  tlie  September  to  year  end 
period,  which  is  normally  a  slump 
period  for  many  theatres  after  the 
end  of  summer,  reopening  of  schools 
and  return  to  the  air  of  stronger  tele- 
vision competition. 

Hyman  has  urged  the  special  ex- 
hibition merchandising  effort  as  an 
exhibitor  duty  in  return  for  distribu- 
tor cooperation  in  scheduling  an  in- 
creased number  of  quality  releases 
for  the  normally  weaker  box  office 
period.  He  has  conducted,  appeared 
at  or  inspired  meetings  of  exhibitors 
in  numerous  key  cities  in  recent 
months  at  which  local  plans  for  the 
fall  exhibition  drive  were  started. 
To  Stress  Quality  Product 

"The  underlying  theme  of  the 
drive,"  he  said,  "is  to  focus  attention 
on  theatres  and  movies  and  in  par- 
ticular, the  quality  product  which 
will  be  available  during  the  drive 
period." 

The  release  schedules  of  the  nine 
companies,  compiled  by  Hyman,  have 
been  distributed  to  the  exliibitors  who 
have  endorsed  his  orderly  distribution 
efforts  and  are  supporting  the  Sep- 
tember to  year  end  drive.  The  sched- 
ules can  be  used  in  planning  the  best 
possible  attractions  for  the  drive  pe- 
riod, he  pointed  out. 

Citing  increased  theatre  attendance 
in  the  first  half  of  the  year,  Hyman 
said  that  all  indications  point  to  con- 
tinued gains  throughout  the  remainder 
of  the  summer.  With  the  quality  prod- 
uct lined  up  for  fall  and  with  efl^ec- 
tive  exhibitor  cooperation  in  the  Sep- 
tember to  year  end  business  drive,  he 
prophesied  one  of  the  best  years  for 
exhibition  in  some  time. 

Looks  Ahead  to  Spring 

His  next  objective,  Hyman  said, 
will  be  to  win  distributor  cooperation 
in  setting  an  increased  number  of 
quality  releases  for  the  spring  slump 
period,  from  April  into  June.  He  will 
visit  Hollywood  in  late  October  or 
early  November  to  compile  as  much 
data  as  possible  on  pictures  likely  to 
be  ready  for  the  April-June  period. 

The  success  of  the  exhibition  drive 
to  start  in  September,  he  said,  will 
have  much  to  do  with  the  effective- 
ness of  efforts  made  to  obtain  more 
quality  product  for  the  spring  slump 
period  next  year.  Eventually,  he  said, 
the  complete  elimination  of  "orphan 


ABBREVIATIONS:  AA,  Allied  Artists;  AlP,  American  Interr^ational 
Pictures;  BV,  Buena  Vista;  Col,  Columbia;  MGM,  Metro-Goldwyn- 
Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox;  UA,  United 
Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  color;  cs,  Cinema- 
Scope;  te,  Technirama;  vv,  VistaVision;  rs,  Regalscope. 

►  JULY 

AA— THE  BIG  CIRCUS,  c,  cs:  Victor  Mature,  Rhonda  Fleming 

AA— BATTLE  FLAME:  Elaine  Edwards,  Scott  Brady 

AA— SURRENDER  HELL:  Keith  Andes,  Susan  Cabot 

AlP— DIARY  OF  A  HIGH  SCHOOL  BRIDE:  Anita  Sands,  Ronald  Foster 

AlP— THE  GHOST  OF  DRAGSTRIP  HOLLOW:  Jody  Fair,  Russ  Bender 

BV— DARBY  O'GILL  AND  THE  LITTLE  PEOPLE,  c:  Janet  Munro,  Sean  Connery 

COL— MIDDLE  OF  THE  NIGHT:  Kim  Novak,  Fredric  March 

COL— ANATOMY  OF  A  MURDER:  James  Stewart,  Lee  Remick 

COL— THE  LEGEND  OF  TOM  DOOLEY:  Jo  Morrow,  Michael  London 

MGM— NORTH  BY  NORTHWEST,  c,  vv:  Cary  Grant,  Eva  Marie  Saint 

MGM— THE  BEAT  GENERATION,  cs:  Steve  Cochran,  Mamie  Van  Doren 

PAR— DON'T  GIVE  UP  THE  SHIP:  Jerry  Lewis,  Dina  Merrill 

PAR— LAST  TRAIN  FROM  GUN  HILL,  c:  Kirk  Douglas,  Anthony  Quinn 

20-FOX— HOLIDAY  FOR  LOVERS,  c,  cs:  Jane  Wyman,  Clifton  Webb 

20-FOX— SOUTH  PACIFIC,  c,  cs:  Rossono  Brazzi,  Mitzl  Goynor 

20-FOX— SON  OF  ROBIN  HOOD,  c,  cs:  Al  Hedison 

20-FOX— MIRACLE  OF  THE  HILLS,  rs:  Rex  Reason 

UA— A  HOLE  IN  THE  HEAD,  c,  cs:  Frank  Sinatra,  Eleanor  Parker 

UA— THE  HORSE  SOLDIERS,  c:  John  Wayne,  William  Holden 

UA— DAY  OF  THE  OUTLAW:  Robert  Ryan,  Burl  Ives 

UA— PIER  FIVE  HAVANA:  Cameron  Mitchell 

UA— TEN  SECONDS  TO  HELL:  Jack  Palance,  Jeff  Chandler 

UNI— THIS  EARTH  IS  MINE,  c,  cs:  Rock  Hudson,  Jean  Simmons 

UNI— THE  MUMMY,  c:  Peter  Cushing,  Christopher  Lee 

UNI— CURSE  Of  THE  UNDEAD:  Eric  Fleming,  Kathleen  Crowley 

UNI— BORN  TO  BE  LOVED:  Hugo  Haas,  Carol  Morris 

WB— THE  NUN'S  STORY,  c:  Audrey  Hepburn,  Peter  Finch 

WB— HERCULES,  c:  Steve  Reeves 


►  AUGUST 

AA — THE  BAT:  Vincent  Price,  Agnes  Moorehead 

AA — FACE  OF  FIRE:  Cameron  Mitchell,  James  Whitmore 

AlP— SIGN  OF  THE  GLADIATOR,  c,  cs:  Anita  Ekberg,  George  Marchall 

BV— THE  BIG  FISHERMAN,  c,  te  70:  Howard  Keel,  Susan  Kohner 

COL— 30-FOOT  BRIDE  OF  CANDY  ROCK:  Lou  Costello 

COL— HAVE  ROCKET,  WILL  TRAVEL:  Three  Stooges 

MGM— THE  SCAPEGOAT:  Alec  Guinness,  Bette  Davis 

MGM— THE  BIG  OPERATOR:  Mickey  Rooney,  Mamie  Van  Doren 

PAR— THE  FIVE  PENNIES,  c,  vv:  Danny  Kaye,  Barbara  Bel  Geddes 

20-FOX— A  PRIVATE'S  AFFAIR,  c,  cs:  Sal  Mineo,  Gary  Crosby 

20-FOX— RETURN  OF  THE  FLY,  rs:  Vincent  Price 

20-FOX— THE  ALLIGATOR  PEOPLE,  c,  cs:  Lon  Chaney,  Beverly  Garland 

20-FOX— BLUE  DENIM,  cs:  Carol  Lynley,  Brandon  de  Wilde 

UA— THE  RABBIT  TRAP:  Ernest  Borgnine,  David  Brian 

UA— THE  DEVIL'S  DISCIPLE:  Burt  Lancaster,  Kirk  Douglas 

UA— CRY  TOUGH:  John  Saxon,  Linda  Cristol 

WB— JOHN  PAUL  JONES,  c,  te:  Robert  Stack,  Bette  Davis 


SEPTEMBER 


AA— WEB  OF  EVIDENCE:  Van  Johnson,  Vera  Miles 

AA— CALLING  NORTH  POLE,  c,  cs:  Curt  Jurgens,  Dawn  Addams 

AlP— THE  GIRL  ON  DEATH  ROW 

AlP— THE  JAILBREAKERS:  Robert  Hutton,  Mary  Castle 
COL— THE  TINGLER:  Vincent  Price,  Judith  Evelyn 

COL— THEY  CAME  TO  CORDURA,  c,  cs:  Gary  Cooper,  Rita  Hayworth 
MGM— FOR  THE  FIRST  TIME,  c,  cs:  Mario  Lanza,  Zsa  Zsa  Gobor 
MGM— TARZAN,  THE  APE  MAN:  Denny  Miller 
20-FOX— BLUE  ANGEL,  c,  cs;  Curt  Jurgens,  May  Britt 

20-FOX— THE  MAN  WHO  UNDERSTOOD  WOMEN,  c,  cs:  Henry  Fonda,  Leslie  Caron 

20-FOX— THE  OREGON  TRAIL,  c,  cs;  Fred  MacMurray,  Nina  Shipman 

UA— CAST  A  LONG  SHADOW,  c;  Audie  Murphy,  Terry  Moore 

UA— TAKE  A  GIANT  STEP;  Johnny  Nash 

WB— LOOK  BACK  IN  ANGER:  Richard  Burton,  Claire  Bloom 

WB— YELLOWSTONE  KELLY,  c;  Clint  Walker,  Ed  Byrnes 


periods"  may  be  obtained  and  "there 
will  be  something  good  going  for  us 
every  month  in  the  year." 

The  last  half  release  schedule  com- 
piled by  Hyman  showed  the  follow- 
ing in  prospect,  which  Hyman  pre- 
dicted will  be  at  least  95  per  cent 
accurate:  Allied  Artists,  7  to  12  re- 


leases; Buena  Vista,  4  plus  the  sp 
cial,  "Big  Fisherman";  Columbia,  2 
plus  the  special,  "Porgy  and  Bess 
MGM,  12,  plus  the  special,  "Be 
Hur";  Paramount,  9;  20th  Centur 
Fox,  15;  United  Artists,  17;  Universi 
6  plus  the  special,  "Spartacus,"  ar 
Warners,  10. 


At  your  fingertips— 

THE  WHOLE  BUSINESS 
WORLD  OF  THE  SCREEN! 


of  the  Motion  Picture 
and  Television  Industries  —  of  their  structure 
and  performance,  of  companies  and  organ- 
izations, of  products  and  services  —  and  of 
people,  for  both  volumes  contain  biographical 
sections  for  these  inter-related  industries.  To 
make  sure  of  your  copy  or  set  you  are  advised 
to  send  in  your  order  early  . . .  every  edition  is 
sold  out  soon  after  publication. 

MOTION  PICTURE  HERALD,  JULY  4,  1959 


FACTS 


I960 

INTER  N  A  T I O  N  A  L 

Morion  Picture 

ALMANAC 


Order  your  copy 
today use  handy 
coupon  below. . . 
Price  per  volume  $5 
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Motion  Picture  Daily 


Thursday,  July  23, 


Television  Todatf 

House  Bill  Eases  Who's  Where 
'Equal  Time'  Rule 


From  THE  DAILY  Bureau 

WASHINGTON,  July  22.  -  The 
House  Commerce  Committee  today 
approved  a  bill  to  exempt  certain  ra- 
dio and  TV  news  shows  from  the 
"equal  time"  provisions  of  die  Com- 
munications Act.  The  bill  would  ex- 
empt newscasts,  news  interviews  and 
spot  news  coverage  where  the  appear- 
ance of  a  candidate  is  incidental  to 
the  presentation  of  the  news. 

The  bill  is  not  as  broad  as  the  one 
approved  earlier  by  the  Senate  Com- 
merce Committee,  which  does  not 
have  "the  incidental  appearance"  re- 
striction, and  which  includes  panel 
shows  and  documentaries  as  well. 

Both  measures  are  aimed  at  limiting 
the  impact  of  a  Federal  Communica- 
tions Commission  action  early  tliis 
year  declaring  that  broadcasters  must 
give  equal  time  on  news  shows  to  all 
candidates. 

The  broadcasting  industry  has 
warned  that  unless  the  FCC  is  over- 
tiuned,  there  will  be  no  coverage  of 
the  1960  political  campaign  next  year. 


CBS'  Stanton  to  Urge 
Equal  Time  Amendment 

An  editorial  urging  changes  in 
Section  315  of  the  Federal  Commu- 
nications Act,  generally  known  as 
the  "equal  time"  law,  will  be  pre- 
sented by  Frank  Stanton,  president 
of  the  Columbia  Broadcasting  System, 
on  the  CBS-TV  program,  "Behind 
the  News,"  this  Sunday  evening. 

Stanton's  editorial  will  call  for  an 
amendment  to  Section  315  that  would 
eliminate  equal  time  provisions  in  the 
case  of  regular  news  programs,  panel 
discussions,  special  events  and  de- 
bates, it  is  reported.  Running  time  of 
the  editorial  is  expected  to  be  about 
mr  or  five  minutes. 

The  Federal  Communications  Com- 
mission last  winter  ruled  that  the 
matter  of  equal  time  for  all  political 
candidates  applied  to  regular  news 
programs  and  all  other  broadcasts. 
Following  this  ruling,  CBS  asked  a 
Federal  court  reversal,  and  the  case 
is  still  pending.  In  March,  Stanton 
first  announced  that  he  was  consider- 
ing an  on-the-air  blast  at  the  ruling. 
Sunday's  program  will  cite  instances 
when  Section  315  "has  not  worked  to 
the  public  benefit." 


Desilu  Dividend  Set 

HOLLYWOOD,  July  22.  -  The 
board  of  directors  of  Desilu  Produc- 
tions, Inc.,  today  voted  a  quarterly 
dividend  of  15  cents  per  share  on  the 
common  stock,  payable  Aug.  8,  1959, 
to  holders  of  registration  on  July  14, 
1959. 


Carl  Cannon,  public  relations  and 
broadcasting  executive,  has  been 
named  director  of  program  promotion 
and  station  relations  of  the  Broad- 
casting and  Film  Commission  of  the 
National  Council  of  Churches,  Dr. 
Roy  G.  Ross,  general  secretary  of  the 
Council  announced.  Cannon  succeeds 
the  late  Albert  R.  Crews  in  this  post. 

□ 

The  appointments,  effective  imme- 
diately, of  Robert  Schneider  as  re- 
search manager  and  Joseph  Dowling 
as  sales  promotion  manager,  were  an- 
nounced by  W.  Thomas  Dawson,  di- 
rector of  sales  promotion  and  research, 
CBS  Television  Spot  Sales. 


Production  Levels  Off; 
Studios  Shooting  25 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  22.  -  Produc- 
tion continued  to  stay  at  about  the 
same  level  this  week  with  the  start 
of  two  pictures,  and  the  completion 
of  one.  The  total  number  of  produc- 
tions shooting,  25. 

Started  were:  "The  Gazebo"  (an 
Avon  Production  for  Metro-Goldwyn- 
Mayer),  and  "Captain  Buffalo"  (a 
John  Ford  Production  for  Warner 
Bros. 

Completed  were:  "Condemned  Pat- 
rol" (API-20th  Century-Fox). 

NSS  Introduces 

( Continued  from  page  1 ) 
tion  for  some  time,  the  new  booklet 
will  be  made  available  six  times  a  year. 

The  first  issue  is  dated  Sept. -Oct. 
and  contains  16  pages.  The  cover  is 
in  full  color  and  several  colors  are 
used  throughout. 

NSS  points  out  that  "Screen  Time" 
will  include  all  promotional  material 
heretofore  sent  out  in  various  special 
flyers  and  promotional  brochures. 


Joshua  Lege 


{Continued  from  page  1 ) 
production    "The    Way  the 
Bounces."    The    Broadway  dir 
who  takes  on  the  mantle  of  pro 
for  his  fifth  film,  which  he  will 
as  well  for  his  Mansfield  Produ 
Co.,  said  "the  only  problem  wt 
in  achieving  success  is  in  tell 
good  story." 

Logan  will  make  this  coi 
based  on  the  Broadway  hit  by 
say  and  Grouse,  "Tall  Story," 
scripted  by  Julius  Epstein,  in 
and  white,  in  1:85  to  1  ratic 
made  his  others  in  Todd-AO,  Cii 
Scope  and  Technirama  in  color. 

Ray  Walston  and  Marc  Coi 
have  been  signed  for  important 
in  support  of  star  Anthony  P( 
\nd  the  debut  of  Henry  F( 
daughter,  Jane,  in  a  co-starring 


Harris  Named  to  Head 
ITC  Foreign  Division  Prescott-Embassy 


Independent  Television  Corp.  an- 
nounced yesterday  it  has  expanded 
the  scope  and  structure  of  its  global 
operation  with  the  appointment  of 
Leslie  T.  Harris  to  the  post  of  man- 
aging director  of  a  newly  created  In- 
ternational Television  Production  Di- 
vision of  ITC. 

Announcement  was  made  jointly  by 
Jack  Wrather,  board  chairman  of  ITC 
and  Michael  Nidorf,  co-chairman  rep- 
resenting Associated  Television,  Ltd., 
interests  in  ITC.  Harris  will  establish 
headquarters  in  London  with  ATV 
and  operate  the  International  Division 
from  there. 

To  accept  the  new  assignment,  Har- 
ris resigned  from  his  present  execu- 
tive post  as  vice-president  of  CBS 
Films,  Inc.,  in  New  York,  which  he 
has  held  for  the  past  six  years.  He 
will,  however,  continue  to  maintain  a 
close  relationship  with  CBS-TV  in 
overseas  program  development  in  con- 
junction with  ATV  in  London.  ATV 
is  also  one  of  the  principal  buyers  of 
CBS-TV  programs  overseas. 


{Continited  from  page  1) 
work  closely  with  Levine  on  the  ex- 
ploitation of  major  films,  tying  them 
in  with  national  products  and  witli 
supermarkets,  department  stores,  rec- 
ord dealers,  publishers  and  others. 
He  will  not  limit  himself  to  radio-TV. 


Compo  Forms 

( Contimied  from  page  1 ) 
was  announced  yesterday  by  CI 
E.  McCarthy  of  the  Compo  offic 

Appointed  to  the  planning 
mittee  are  the  following:  Si 
Stern,  representing  national  A 
Edward  Fabian,  representing 
Paul  Lazarus,  Jr.,  representinjj 
MPAA;  Emanuel  Frisch,  represe 
MMPTA;  and  Martin  Levine,  r 
senting  ITOA. 

McCarthy  said  an  organizatjm 
meeting  of  the  committee  woul  ' 
held  in  the  near  future. 


AB-PT  Amends  By-Laws 
For  Broadcasting  Div. 

From  THE  DAILY  Bureau 

WASHINGTON,  July  22.-The  by- 
laws of  American  Broadcasting-Para- 
mount Theatres  were  slightly  amend- 
ed on  June  22  in  regard  to  the  broad- 
casting division,  it  has  been  reported 
to  the  Securities  and  Exchange  Com- 
mission here.  The  amendment  states 
that  the  executive  officers  of  the  divi- 
sion shall  be  a  president,  one  or  more 
vice-presidents,  a  treasurer  and  a  sec- 
retary. The  vice-presidents  may  be  fur- 
ther designated  with  the  titles  presi- 
dent of  the  TV  network  department; 
executive  vice-president  of  the  TV 
network  department;  president  of  the 
radio  network  department,  and  execu- 
tive vice-president  of  the  rado  net- 
work department. 


BUSY? 


Then  you  appreciate 
MOTION  PICTURE  DAILY's  policy  of 

All  the  News  that  Is  News  .  .  . 

Concise  and  to  the  Point 

with  jealous  concern  for  its  reputation  of 
JOURNALISTIC  RESPONSIBILITY. 


MOTION  PICTURE 

DAILY 


)L.  86,  NO.  17 


NEW  YORK,  U.S.A.,  FRmAY,  JULY  24,  1959 


TEN  CENTS 


DITORIAL 


i'^ankee  Lochinvar 

t: 

—  By  Martin  Quigley 

it:|HE  case  of  Joseph  E.  Levine,  the 
P;  Yankee  Lochinvar,  may  be  studied 
F;  with  interest  and  profit  by  all  con- 
;-ned  in  the  business  of  supplying 
ition  picture  entertainment  to  the 
blic— producer,  distributor  and  ex- 
)itor. 

„  Especial  attention  might  be  given 
"  it  by  those  gloomy  prophets  who 
'''diessly  proclaim  tbat  the  motion 
' !  iture  business  has  become  dwarfed, 

ilt  high  expectation  may  only  be 
Viced  on  famous  books  and  plays  for 

I  lich  there  is  a  ready-made  public 

si: 
lil 


l^etite. 


Equal  study  might  well  also  be  de- 
j^ted  to  it  by  those  timid  and  uncer- 
1^  n  persons  who  allow  themselves  to 

limit  the  heresy  of  show  business 
_  adopting  the  fallacy  that  with  a 
*)d  picture  all  that  is  necessary  is 

rely  to  expose  it  to  public  view 

J  the  customers  will  come  a-run- 
i  'g- 

Mr.  Levine  in  his  energetic  and 
S  ourceful  presentation  and  promo- 
j  n  of   "Hercules"   is   supplying  a 
i  sded  catharsis  to  an  accumulation 
beatnik  notions  that  have  come  to 
ect  the  thinking  of  many  persons 
high,  medium  and  low  station  in 
;  industry  in  recent  years.  He  is 
)ving  once  again  that  to  gain  the 
I  tential  in  any  given  case  the  com- 
lation  of  a  good  picture  and  good 
jloitation  is  indispensable, 
j  • 

!  f  o  say,  "Oh,  yes— but  look  what 
vine  has  spent  in  promoting  his 
;ture,"  answers  nothing  and  proves 
thing.  A  far  greater  cost— and  one 
it  helps  nobody— is  frequently  rep- 
ented in  the  loss  of  income  on 
portant  pictiu-es  that  fail  to  gain 
?  potential  gross  inherent  in  them 
3ause    of    promotion    that  lacks 
rit,  impact  and  coverage. 
'Hercules"  is  a  good  picture  con- 
ning many  elements  of  high  public 
erest  but,  let  it  be  noted,  it  is 
I  lying  in  a  market  crowded  with 
rhaps  the  greatest  array  of  high 
ibre  attractions  that   can  be  re- 
led  as  having  appeared  in  any  like 
;  fiod.  It  might  very  well  have  turned 
'  t  to  be— in  face  of  the  competition 
I  ist  another  good  picture  with  an 
j  and-out  record. 
But  Mr.  Levine  did  not  intend  that 
■hould  go  that  way.  Instead  he  went 
Jut  his  job  of  selling  his  picture 
:h  imagination,  skill  and  courage 


Strategic  ACE-MPAA  Meeting  Now  Set  for 
July  31;  Significant  Conclusions  Seen 

What  is  expected  to  be  the  strategic  meeting  between  the  American  Con- 
gress of  Exhibitors  and  the  Motion  Picture  Association  of  America  on  a  variety 
of  basic  industry  problems  was  set  yesterday  for  next  Friday,  July  31. 

The  meeting,  which  was  arranged  by  S.  H.  Fabian,  ACE  chairman,  and 
Eric  Johnston,  MPAA  president,  will  be  held  in  the  latter  organization's  board 
room  here. 

It  was  learned  that  most  company  presidents  will  attend  the  meeting.  Those 
who  will  be  out  of  town  will  be  represented  by  first  rank  deputies.  All  mem- 
bers of  the  ACE  executive  committee  have  been  invited  to  attend  and  a 
large  delegation  is  expected  to  be  present. 

The  discussions,  the  first  conclusive  ones  to  be  held  between  exhibition 
and  distribution  leaders  since  the  formation  of  ACE  last  November,  are  ex- 
pected to  result  in  conclusions  important  to  both  sides  and  to  the  industry 
as  a  whole. 


Goldberg  Named  New 
UA  Adv-Pub.  Director 

Fred  Goldberg  has  been  named 
United  Artists  national  director  of 
advertising,  publicity  and  exploita- 
tion, it  was 
announced  yes- 
terday by  Ro- 
ger H.  Lewis, 
UA  vice-presi- 
dent in  charge 
of  advertising, 
publicity  and 
e  X  p  1  o  itation. 
Goldberg  moves 
into  the  post 
vacated  b  y 
Lewis  this 
week  when  he 
assumed  the  vice-presidency. 

A  native  of  New  York  City,  Gold- 
berg entered  the  industry  in  1946 
{Continued  on  page  5) 


Indiana  Allied  Will 
Continued  to  Function 

Allied  Theatre  Owners  of  Indiana 
is  not  to  be  inactive,  as  reported  from 
Cleveland  on  July  22,  but  actually 
is  planning  increased  activities,  Rich- 
ard Lochry,  president,  told  Motion 
Picture  Daily  yesterday. 

Lochry  said  that  Mrs.  Ann  Craft, 
who  has  been  office  secretary  at  the 
organization's  Indianapolis  headquar- 
(Continued  on  page  5) 

Chaplin  Film  Showings 
Permanently  Enjoined 

U.  S.  District  Judge  Leo  F.  Rayfiel 
in  Federal  Court  here  late  Wednesday 
signed  a  decree  permanently  enjoining 
Robert  B.  Fischer  and  Earl  Colvin  of 
Washington,  D.  C,  Edward  Saretsky 
of  Philadelphia,  Pa.,  and  others  from 
( Continued  on  page  4 ) 


Stanley  Warner  Nine-Months  Profits 
Reported  Its  Highest  Yet  on  Record 

The  highest  operating  profits  on  record  for  Stanley  Warner  Corp.  and  its 
subsidiaries  for  both  the  quarter  ended  May  30,  and  the  nine  months  ended 
the  same  date  were  announced  yesterday  by  S.  H.  Fabian,  president.  He  said 

the  profit  for  the  quarter  ended  May 


and  in  doing  so  he  brings  pleasant 
recollection  of  various  of  his  noted 
predecessors  who  with  like  attributes 
gave  great  impetus  to  the  betterment 
of  the  motion  picture  business. 

He  is  to  be  congratulated  on  his 
success  and  also  thanked  for  giving 
a  timely  object  lesson  that  there  is 
nothing  wrong  with  the  business  that 
good  pictures  plus  good  promotion 
cannot  cure. 


30,  was  more  than  five  times  the 
profit  for  the  corresponding  quarter 
one  year  ago  and  the  profit  for  the 
nine  months  ended  that  date  was 
more  than  twice  the  profit  for  the 
same  period  last  year. 

For  the  nine  months  ended  May 
30,  the  net  income  before  federal  and 
foreign  income  taxes  was  $7,191,300, 
( Continued  on  page  4 ) 


^Best"  Customers 

Johnston  Will 
Take  Up  Three 
Foreign  Pacts 

September  Talks  Set  for 
England,  France,  Germany 


Negotiations  of  new  film  import 
agreements  with  the  American  indus- 
try's three  best  customers  abroad  will 
be  conducted 
con  secutively 
by  Eric  John- 
ston, Motion 
Picture  Export 
A  s  s  o  c  i  a  tion 
president,  i  n 
September,  he 
disclosed  on 
his  arrival  here 
yesterday  from 
his  Spokane, 
Wash.,  home. 

J  o  hnston 
said    he  will 
leave  for  Lon- 
don to  discuss  a  new  film  agreement 
(Continued  on  page  2) 


Eric  Johnston 


'Herald'  Features 
Two  Fox  Campaigns 

An  extensive  treatment  of  the  20th 
Century-Fox  advertising  campaigns 
for  "Bhie  Denim"  and  "The  Blue 
Angel"  are  a  special  feature  of  this 
week's  Motion  Picture  Herald,  out 
today.  Issued  as  Section  Two  of  the 
Herald,  the  24-page  section  treats  in 
(Continued  on  page  3) 

Hospital's  Free  Service 
Subject  of  Compo  Ad 

An  announcement  of  the  Will  Ro- 
gers Memorial  Hospital's  plan  to  give 
free  service  to  newspaper  and  maga- 
zine writers  covering  show  business 
forms  the  text  of  the  current  compo 
adx  ertisement  in  Editor  &  Publisher, 
out  tomorrow. 

Signed  by  Abe  Montague,  presi- 
( Continued  on  page  3) 


TELEVISION  TODAY-poge  5 


Motion  Picture  Daily 


Friday,  July  24, 


55 


{ 


PERSDML 
MEIVTIDIV 


CHARLES  OKUN,  in  charge  of  the- 
atre sales  for  Coca-Cola,  will  re- 
turn to  New  York  on  Monday  from 
Jacksonville. 

• 

A.  Schneider,  president  of  Colum- 
bia Pictures,  and  Leo  Jaffe,  vice- 
president  and  treasurer,  will  return 
to  New  York  over  the  weekend  from 
Hollywood. 

• 

Steve  Keegan,  vice-president  of 
Pathe  News  in  charge  of  advertising 
and  public  relations,  will  leave  New 
York  today  for  Chicago. 

• 

Robert  O'Donnell,  of  Empire 
Pictures,  Dallas,  has  returned  there 
from  Atlanta. 

• 

Rita  Hayworth  and  her  husband, 
producer  James  Hill,  will  return  to 
New  York  from  Europe  on  Monday 
aboard  the  "United  States." 

• 

Robert  Wenger,  of  the  Pekin  thea- 
tre, Montgomery,  Ala.,  has  returned 
there  from  Georgia. 

• 

Bob  Kranz,  director  of  education- 
al film  sales  for  Pathe  News,  left  here 
yesterday  for  Chicago. 

Two  More  Premieres  Are 
Held  for  'Porgy,  Bess' 

Samuel  Goldwyn's  production  of 
"Porgy  and  Bess"  premiered  in  two 
additional  cities  Wednesday  night 
(22)  to  capacity  audiences. 

In  San  Francisco's  Coronet  Thea- 
tre, a  Travelers  Aid  Society  benefit 
showing  brought  cheers  at  the  end 
of  the  film  from  a  blue-book  audi- 
ence. In  Chicago,  where  the  premiere 
was  open  to  the  public,  hundreds 
were  turned  away  as  the  SRO  sign 
was  placed  in  front  of  the  McVickers. 

^Capone'  $5,500,  Bklyn. 

Allied  Artists'  "Al  Capone"  grossed 
$5,500  Wednesday,  first  day  of  its  run 
at  the  RKO  Albee  in  Brooklyn.  RKO 
reported  it  to  be  the  biggest  mid- 
week opening  day  gross  at  the  house 
in  10  years. 


NEW  YORK  THEATRES 


-RADIO  CITY  MUSIC  HUl- 

Rockefeller  Center  *  Ci  6-4600 

AUDREY  HEPBURN 

In  FRED  ZINNEMANN'S  Production  of 

"THE  NUN'S  STORY" 

A  WARNER  BROS.  PICTURE 
In  TECHNICOLOR® 
ond  CAIA  NEW  STAGE  SPECTACLE  "BONANZA" 


Plan  Talks  on  Foreign  Pacts 


( Continued 

witli  the  British  Board  of  Trade  there 
on  Sept.  14,  and  does  not  expect  pro- 
longed negotiations  despite  the  fact 
that  both  sides  will  have  particular 
points  to  urge. 

From  London  he  will  go  to  Paris 
to  resume  discussions  on  a  new 
French  film  agreement,  which  he  ex- 
pects may  be  protracted.  On  his  re- 
cent European  trip,  made  primarily 
to  visit  the  Berlin  Film  Festival,  John- 
ston stopped  off  in  Paris  for  pre- 
liminary talks.  He  reported  no  prog- 
ress was  made  at  the  time,  due  pri- 
marily to  the  absence  of  Jacques 
Flaud,  Minister  of  Culture,  who  was 
visiting  a  health  resort. 

After  Paris,  Johnston  plans  to  go 
to  Bonn  for  discussions  of  a  new  film 
agreement  with  West  Germany. 
American  companies  now  are  op- 
erating under  a  voluntary  arrange- 
ment limiting  the  total  number  of 
pictures  sent  into  Germany  to  about 
200  annually.  Johnston  anticipates  a 
somewhat  more  formal  agreement  for 
the  future,  perhaps  less  liberal  in 
some  respects. 

The  MPEA  head  confirmed  that  he 
and  his  negotiating  associates  will 
ask  for  free  convertibility  of  sterling 
earnings  in  Britain,  while  he  expects 
the  British,  in  turn,  to  ask  for  ter- 
mination of  the  right  of  American 
film  companies  to  convert  into  pounds 
their  earnings  in  all  countries  within 
the  sterling  area. 

Johnston  pointed  out  that  the 
British  Film  Quota  Act  will  expire 
this  year,  with  new  legislation  to  be 
adopted,    and    indicated    that  this 


from  page  1 ) 
might  have  a  bearing  on  the  Lon- 
don negotiations. 

The  MPEA  head  said  that  in  pur- 
suance of  his  earlier  recommendations 
that  his  member  companies  consider 
the  advisability  of  joining  with  na- 
tionals in  new  theatre  operations  in 
underdeveloped  countries  around  the 
world,  he  soon  would  recommend  to 
company  presidents  that  a  survey  be 
made  of  theatre  potentials  through- 
out Africa. 

"This  is  something  that  could  bene- 
fit us  greatly  and  should  be  pressed," 
he  said.  "Africa  especially  is  on  the 
verge  of  far  reaching  changes,  with 
new  countries  being  born  and  an  in- 
flux of  new  capital  already  in  prog- 
ress. I  believe  that  16mm.  theatres, 
either  open  or  closed,  are  needed 
and  could  be  successful  on  an  im- 
portant scale." 

Committee  Named 

Johnston  has  appointed  a  commit- 
tee consisting  of  Murray  Silverstone 
of  20th  Century-Fox  International, 
George  Weltner  of  Paramount  Inter- 
national, and  Lacy  Kastner  of  Co- 
lumbia International  to  study  the 
proposal  for  theatre  expansion  in  un- 
derdeveloped areas.  He  said  the 
committee  has  held  preliminary 
meetings  but  progress  was  delayed  by 
the  illness  of  Kastner  and  Silver- 
stone's  absence  from  the  country. 

He  reported  market  conditions  in 
Latin  America  as  good  for  the  pres- 
ent, but ,  observed  that  "We  need  a 
price  (theatre  admission)  increase  in 
Mexico." 


Coasf  flms  Denied 
Film-Value  Reduction 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  23.-A  joint 
request  by  motion  picture  companies 
for  a  cut  in  the  assessed  valuation  of 
films  on  hand  on  the  first  Monday  in 
March  was  denied  today  by  the  board 
of  supervisors,  sitting  as  board  of 
equalization. 

The  cuts,  sought  by  a  group  of  62 
motion  picture  companies,  contend- 
ing films  on  hand  have  no  tangible 
value,  amount  to  $18,563,000. 

Delbert  V.  O'Brien,  acting  chief 
of  the  business  section  of  the  County 
Assessor's  office,  said  the  argument 
wasn't  sound  and  stated  the  film  prop- 
erties had  a  market  value  of  $65,000,- 
000  on  the  day  of  assessment. 

The  producers'  action,  regarded  as 
a  protective  measure,  was  based  on 
a  forthcoming  decision  in  similar  ar- 
guments now  being  heard  in  court 
on  Michael  Todd's  "Around  the 
World  in  80  Days." 

The  greatest  reduction  demands 
came  from  Warner  Brothers  for 
$4,558,100;  Loew's  for  $4,807,990, 
and  20th  Century-Fox  for  $2,637,240. 


British  Admissions 
163,000,000  in  Quarter 

By  PETER  BURNUP 

LONDON,  July  23.  -  Theatre  ad- 
missions for  the  first  quarter  of  1959 
were  163,000,000,  according  to  statis- 
tics released  today  by  the  Board  of 
Trade.  This  is  18  per  cent  less  than 
the  same  period  last  year  and  1,000,- 
000  below  that  for  the  fourth  quarter 
in  1958. 

Commenting  on  the  decline,  the 
Board  said  it  was  difficult  to  deter- 
mine the  effect  of  extraneous  factors 
on  admissions  but  an  increase  in  ill- 
ness, particularly  influenza  and  pneu- 
monia, in  the  first  quarter  of  this 
year  as  compared  with  the  same  time 
last  year,  may  have  brought  about 
the  reduction.  Exceptionally  bad 
weather,  including  a  prolonged  fog 
over  the  whole  country,  may  also 
have  affected  admissions,  the  Board 
said. 

Once  more  the  smaller  theatres 
showed  greater  declines  than  the 
larger  ones.  The  average  taking  per 
admission  was  27.5  pence,  an  increase 
of  .6  pence  over  the  previous  quarter. 


'Hercules'  Grosse 
Continue  to  Moun 

"Hercules,"  the  Joseph  Levinc 
bassy  Pictures'  spectacular  ben 
leased  by  Warner  Bros.,  account< 
"herculean"  grosses  in  all  its 
miere  showings   prior  to  satu 
bookings  in  all  sections  of  the  I 
States,  Warners  said  yesterday 
film  grossed  a  big  $49,318  in  it 
week    at   the    Fox,  Brooklyn 
equally  good  $29,429  in  five  d. 
the  second  week  before  being 
to  close  Tuesday  to  begin  satu 
bookings   Wednesday  embody 
record-breaking  total   of  125 
man-color  prints.  In  all,  250  th 
in  the  Metropolitan  New  York 
will  be  covered  in  the  next 
weeks  by  the  record  print  orde 

Charles  S.  Boasberg,  preside 
Warner  Brothers  Distributing  C( 
night  verified  the  figure  of  $2' 
as  the  total  one-day  gross  for 
cules,"  which  premiered  simultai 
ly  in  125  situations  in  the  Nev, 
area.  It  was  termed  the  biggest 
day's  receipts  for  one  film  ii 
history  of  the  industry. 

"Hercules,"  it  was  reporte 
proving  a  hit  everywhere.  After 
weeks  of  top  grosses  at  the  Broi 
Capitol,  Detroit,  the  film  is  as 
hold-over  bookings  in  Ann 
East  Lansing,  Flint,  Grand  R 
Port  Huron,  Kalamazoo  and  Sag 

Second  Week  in  Buffalo 

In  the  Buffalo,  New  York, 
"Hercules"  now  is  in  its  second 
at  the  Paramount,  with  simulta 
saturation  bookings  in  the  sun 
ing  territory.  The  Palace,  Rod 
grossed  $18,264  in  its  first  wee 
now  is  in  its  second  week.  The 
Syracuse,  grossed  $18,649  in  it 
week,  while  the  Capitol,  Bins 
ton,  did  an  initial  $7,891,  to 
second  week  showings  of  the  f} 
these  cities. 

Ohio   also   is   accounting  fo 
grosses  for  "Hercules."  It  stays 
ond  week  at  the  Palace,  Cinci 
after  grossing  $21,851  in  its  Of 
week.    The    Grand,  Columbus 
counted  for  $16,397  in  its  first 
$16,116   for   its   first   week  a 
Colonial  Dayton,  and  holds  ovt 
a   second  and  third  week  at 
houses.  At  the  Rivoli,  Toledo, 
cules"   grossed   $11,487   in  itf 
week  and  $5,811  for  the  five  d: 
the  second  week,  assuring  an 
finite  run,  it  was  announced. 


HERE'S  YOUR  DAILY  DOUBLE 

Afternoon   at   Monmouth,    Evening  at 
The  BERKELEY. 
Mid-week  or  week  end,  it's  always  a  good  time  to  c^i 

I 


A&hury\ 


ONE  HOUR  FROM  NEW  YORK  BY  TURNPIKE  i  Pt 


In  New  York  City,  call  WOrth  2-4 


diss  matteTs°ept^2t°%F8'Tthfpo1tbffil'^^^^  t''^.^^'  ^  P^-^r"*  u^?'*^.,?'^*^"^  ^'^'"^^  Almanac,  Television  Almanac,  Fame.  Entered 

Class  matter  bept.         iyj8,  at  the  Post  Utlice  at  New  York,  N.  Y.,  under  the  act  o£  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copi> 


day,  July  24,  1959 


Motion  Picture  Daily 


Jo  Action  Near  on  Wilcox  Defends  NFFC;  Says  Article 
-       ,         In  'London  Times'  Is  'Off-Beam' 

ensor  Amendment 


From  THE  DAILY  Bureau 

jlVASHINGTON,    July  23.-There 
rl  be  no  Congressional  hearing  for 
ne  time  on  a  proposed  constitu- 
nal     amendment     which  would 
^ngthen  the  rights  of  states  to  im- 
Jie  censorship  of  motion  pictures. 
][rhe   amendment    was  introduced 
i'lier  this  month  by  Sen.  James  O. 
HjStland  (D.,  Miss.),  along  with  Sen- 
(jrs   Kefauver   of   Tennessee,  Tal- 
dge  of  Georgia  and  Thurmond  and 
[[inston  of  South  Carolina.  It  has 
{i:;n  referred  to  the  Senate  Judiciary 
Ibcommittee      on  Constitutional 
fjiendments,     which     has  already 
i.ieduled  hearings  on  a  number  of 
•  olutions   introduced   before  East- 
]ld's  and  which  doesn't  expect  to 
l"ch  it  this  session.  Senator  Kefau- 
is  the  subcommittee  chairman, 
astland  introduced  the  resolution 
,Tiediately  after  the  Supreme  Court 
d  that  New  York  Sate's  ban  on  the 
tion    picture    "Lady  Chatterley's 
ver"  was  unconstitutional. 


FPA  to  Seek  Trade 
alks  With  Russians 

ff'       From  THE  DAILY  Bureau 

.ONDON,  July  23.  -  The  British 
m  Producers  Association,  as  part 
ks  export  drive,  has  announced  its 
!J  support  of  the  Moscow  Film  Festi- 
&  by  pledging  to  send  a  contingent 
m  40  executives  and  stars  to  par- 
[i;npate.  British  producers  will  screen 
ir  product  at  eight  preview  thea- 
■i  in  Moscow,  which  will  be  put 
their  disposal  by  the  Soviet  gov- 
iment. 

"  Sees  Commercial  Potentiality 

ffi^rthur  Watldns,  BFPA  president, 
i  here  today  that  while  the  Mos- 
-jV  Festival  is  primarily  a  cultural 
•nt,  "we  are  planning  to  open  up 
jomercial    possibilities    with  film 
tie  talks."  He   emphasized,  how- 
llr,  that  while  Great  Britain  is  al- 
[  I  ys  ready  to  assist  in  the  distribution 
it  Russian  films  here,  British  pro- 
:ers  will  continue  to  resist  Soviet 
jnands  for  a  barter  distribution  deal, 
we  send  films  to  Russia,  we  must 
itj'e  a  fair  return,"  Watkins  said, 
il   


[erald'  Feature 

( Continued  from  page  1 ) 
ail  the  publicity,  advertising,  and 
loitation   campaigns   prepared  or 
lag  planned  for  the  two  Fox  films, 
n  the  case  of  "Blue  Denim"  the 
elopment  of  a  promotion  which 
aid  stress  the  provocative  and  deli- 
I2  theme  of  the  picture  is  outlined 
'ight  pages  dealing  with  each  of  the 
nnels  chosen  for  the  merchandis- 
For  "The  Blue  Angel"  the  com- 
ly  plans  to  build  May  Britt,  star 
the  picture,  as  a  new  glamor  per- 
ality  and  details  of  the  campaign 
^ch  is  currently  in  work  are  given. 
Tie  section  is  printed  in  three  col- 
with  a  double  gate-fold  cover. 


From  THE  DAILY  Bureau 

LONDON,  July  21  (By  Air  Mail)— In  a  letter  to  The  Times  producer  Her- 
bert Wilcox  has  attacked  the  newspaper's  suggestion  that  the  National  Film 
Finance  Corporation  was  "ill-conceived"  and  that  the  time  has  come  to  call 
a  halt.   


"Although  subsidies  in  any  form 
are  to  be  deplored,"  stated  Wilcox, 
"I  suggest  that  an  annual  amount  of 
£  127,000  to  an  industry  which  car- 
ries the  British  way  of  life,  the  Brit- 
ish idiom  to  the  ends  of  the  earth 
is  well  worth  while;  not  to  speak  of 
the  trade  which  invariably  follows 
the  film." 

Points  to  Specific  Picture 

"There  is  another  consideration," 
wrote  Wilcox.  "During  the  10  years 
of  the  corporation's  life  many  hun- 
dreds of  millions  of  pounds  have 
been  paid  to  the  Treasury  as  enter- 
tainments duty  on  those  438  films  to 
which  the  National  Film  Finance 
Corporation  annual  report  refers.  I 
can  cite  the  case  of  one  of  my  own 
films— "Spring  in  Park  Lane"— which 
attracted  entertainments  duty  to  the 
amount  approximately  of  £.600,000, 
a  sum  almost  equivalent  to  50  per 
cent  of  the  entire  deficit— discarding 
the  British  Lion  figure— of  the  cor- 
poration during  its  10  years  of  exis- 
tence.   Moreover,    substantial  dollar 


income  was  brought  to  this  country 
from  many  of  these  438  films. 

"Neither  alleged  restrictive  prac- 
tices nor  the  high  cost  of  stars,  pro- 
ducers and  technicians  are  the  cause 
of  any  malaise  which  may  currently 
afi^ect  the  industry.  I  suggest  that  the 
National  Film  Finance  Corporation 
and  Government  officials  should  look 
into  the  financial  framework  which 
has  become  traditional  in  production 
in  this  country."  In  many  cases  finan- 
cing charges  are  as  high  as  22V2  per 
cent  of  a  budget  cost,  said  Wilcox. 

Hits  'Aura  of  Gloom' 

"I  suggest,"  he  added,  "that  the 
NFFC  should  discard  its  aura  of 
gloom  and  negative  approach  and 
adopt  a  bold  policy  of  hopeful— but 
informed— belief  in  the  future  of  the 
industry.  This  is  my  fortieth  year  as 
a  producer  of  British  films.  My  faith 
in  the  future  of  our  country's  films  is 
firmer  than  ever.  That  gloomy  report 
of  the  NFFC  and  'The  Times  lead- 
ing article  are  entirely  off-beam." 


Popcorn  Trade  Groups 
Announce  New  Merger 

Special  to  THE  DAILY 

CHICAGO,  July  23.-The  Popcorn 
Institute  and  the  Popcorn  Processors 
Association,  the  two  industry  trade 
groups,  have  merged  into  one  organi- 
zation to  be  known  as  the  Popcorn  In- 
stitute. Popcorn  Institute  executive 
director  William  E.  Srnith  stated  that 
"the  merger  will  strengthen  the  co- 
operative efforts  of  the  popcorn  in- 
dustry." 

"Formerly,"  Smith  explained,  "the 
Popcorn  Processors  Association  ful- 
filled almost  all  of  the  functions  of  an 
industry  trade  association,  including 
product  development,  and  the  distri- 
bution of  needed  industry  information 
to  members.  The  Institute  was  orig- 
inally formed  to  act  as  the  promo- 
tional arm  of  the  industry." 

"The  merger  of  the  two  organiza- 
tions was  a  logical  move,"  said  Smith, 
"and  will  eliminate  all  possibility  of 
duplication  of  effort  as  well  as  permit 
focusing  greater  attention  on  the  in- 
dustry's prime  goal— the  sale  of  more 
popcorn."  The  Popcorn  Institute  head- 
quarters will  be  at  332  So.  Michigan 
Avenue,  here. 


Brooklyn  Likes  ^Hof 

With  a  big  first  week  take  of  $45,- 
179,  United  Artists'  "Some  Like  It 
Hot"  registered  the  biggest  opening 
week  gross  at  the  Loew's  Metropolitan 
since  1948,  it  was  announced  bv  Wil- 
liam J.  Heineman,  UA  vice-president 
in  charge  of  distribution,  and  Eugene 
D.  Picker,  president  of  Loew's  Thea- 
tres. The  first  week  total  came  within 
$100  of  establishing  a  new  record  for 
the  theatre. 


Hospital's  Service 

{Continued  from  page  1) 
dent  of  the  hospital,  and  Robert  J. 
O'Donnell,  chairman  of  the  board  of 
directors,  the  announcement  gives  the 
details  of  the  offer  of  free  treatment 
for  newspaper  and  magazine  writers 
and  their  families  which  was  voted 
by  the  hospital's  board  of  directors 
June  27  at  Saranac  Lake,  N.Y.  At 
the  bottom  of  the  announcement  the 
advertisement  carries  the  line,  "This 
space  donated  by  the  Council  of  Mo- 
tion Picture  Organizations,  Inc."  The 
advertisement  is  the  105th  in  a  series 
carried  by  Compo  in  the  newspaper 
industry's  trade  paper. 

The  headline  of  the  advertisement 
reads  "An  important  announcement 
of  concern  to  all  motion  picture, 
drama,  television^  radio,  music  and 
night-club  editors  and  critics  of 
newspapers  and  maga2dnes." 

Text  of  Message 
The  ad's  text  is  as  follows: 
"The  Board  of  Directors  of  the 
Will  Rogers  Memorial  Hospital  and 
Research  Laboratories,  at  its  annual 
meeting  on  June  27,  at  Saranac  Lake, 
N.Y.,  unanimously  voted  that  all 
newspaper  and  magazine  motion  pic- 
ture, drama,  television,  radio,  music 
and  night-club  editors  and  critics, 
and  members  of  their  immediate 
families  are  eligible  for  care  and 
treatment,  at  no  cost,  at  this  hos- 
pital. 

"Hence,  the  Will  Rogers  Memorial 
Hospital  and  Research  Laboratories, 
operated  by  the  Will  Rogers  Memo- 
rial Fund,  is  now  as  much  your  hos- 
pital as  it  is  of  any  one  in  any  seg- 
ment of  the  entertainment  field. 

"Your  hospital  treats  all  diseases  of 
the   chest.   There   are   15   such  ills 


Begin  Second  Phose 
Of  'Sbeba'  Drive 

The  second  phase  of  United  Art- 
ists' promotion  campaign  for  Edward 
Small's  "Solomon  and  Sheba"  gets 
underway  today  with  an  all-media 
push,  blanketing  30  major  markets 
a  full  six  months  in  advance  of  the 
film's  release  date,  it  was  announced 
by  Roger  H.  Lewis,  vice-president  in 
charge  of  advertising-publicity. 

Jack  Goldstein,  Eastern  coordina- 
tor of  the  special  "Solomon  and 
Sheba"  unit,  begins  a  month-long 
promotion  tour  of  Eastern  and  South- 
ern cities.  Goldstein  will  coordinate 
local  level  media  campaigns  with  UA 
fieldmen  designed  to  penetrate  spec- 
ific audience  segments.  Primary  tar- 
gets of  the  full  promotional  schedule 
include  libraries,  museums,  schools, 
colleges,  civic,  community  and 
church  organizations. 

Meanwhile,  Teet  Carle,  the  unit's 
Western  coordinator,  is  developing 
local  drives  in  more  than  15  western 
cities  embracing  all  media  and  pro- 
motion outlets.  In  addition  to  Gold- 
stein and  Carle,  the  UA  vice-presi- 
dent revealed,  some  25  promotion 
experts  have  been  enlisted  from  the 
education,  religion,  art  and  mass 
communication  fields  in  a  coast-to- 
coast  exploitation  penetration. 

Wash.  Theatre  Owners 
Lauded  for  Activity 

Special  to  THE  DAILY 

SEATTLE,  Wash.,  July  23.-Mem- 
bers  of  Theatre  Owners  of  Washing- 
ton, Northern  Idaho  and  Alaska  were 
congratulated  here  yesterday  for  their 
work  in  fighting  legislation  adverse  to 
the  industry  this  year.  The  speaker 
was  George  Roscoe,  field  representa- 
tive for  Theatre  Owners  of  America, 
who  appeared  at  the  meeting  in  the 
absence  of  George  Kerasotes,  head  of 
TOA.  Roscoe  also  reported  to  the  ex- 
hibitors on  progress  being  made  by 
TOA  in  several  current  projects. 

Joseph  Rosenfield  of  Spokane  re- 
signed as  special  representative  of  the 
local  TOA  affiliate  and  was  replaced 
bv  Dwighi-  Sprocker,  >3attle.  Rosen- 
field  will  continue  to  act  as  assistant 
to  the  president  of  TOA. 

stipulated  as  its  concern.  These  in- 
clude lung  cancer  and  heart  disease. 

"All  that  is  required  for  admission 
is  a  medical  report,  an  X-ray  and 
your  doctor's  recommendation  for 
hospitalization  for  serious  chest  dis- 
ease. 

"Within  the  next  fortnight  I  shall, 
by  letter,  provide  you  with  further 
details. 

"We  are  happy  to  make  the  facili- 
ties of  the  hospital  available  to  that 
portion  of  the  press  reporting  the 
entertainment  world. 

"God  forbid  that  you  or  any  dear 
one  ever  \vill  require  treatment,  but 
if  you  do  your  hospital  welcomes  you 
with  open  heart  and  open  arms.  Your 
hospital  has  the  endorsement  of  the 
medical  profession  the  world  over. 

We  are  proud  of  this  hospital  and 
are  happy  to  make  this  aimounce- 
ment." 


Motion  Picture  Daily 


Friday,  July  24, 


ChaplinFilms 


C  Continued  from  page  1 ) 
"vending,  distributing,  exhibiting  or 
otherwise  infringing  the  copyrights"  in 
15  Charhe  Chaphn  films.  The  pictures 
are  "Modern  Times,"  "A  Dog's  Life," 
"Shoulder  Arms,"  "The  Kid,"  "The 
Idle  Class,"  "Pay  Day,"  "The  Pilgrim," 
"The  Circus,"  "City  Lights,"  "The 
Great  Dictator,"  "Sunnyside,"  "A 
Day's  Pleasure,".  "A  Woman  of  Paris," 
"Limelight,"  and  "Monsieur  Verdoux." 

Action  Brought  in  April 

The  action  was  originally  brought 
in  the  U.  S,  District  Court  for  the 
Eastern  District  of  New  York,  in  April 
of  this  year,  by  plaintiff  The  Roy  Ex- 
port Company  Establishment,  owner 
by  assignment  from  Chaplin  of  the 
copyrights  in  these  films,  and  co-plain- 
tiff Lopert  Films,  Inc.,  sole  authorized 
U.  S.  distributor  of  "Modern  Times.' 
They  charged  unauthorized  showings 
of  "Modern  Times"  at  the  Inwood 
Art  Theatre  in  Forest  Hills,  Queens, 
and  elsewhere. 

Started  with  'Modern  Times' 

Suit  was  brought  four  days  after  the 
previously  closed  Inwood  Theatre  was 
reopened  to  show  "Modern  Times."  On 
the  date  suit  was  filed,  the  film  print 
was  seized  by  the  U.  S.  Marshal  just 
prior  to  a  scheduled  8:30  evening 
showing  of  the  picture,  pursuant  to  an 
order  by  U.  S.  Judge  Mortimer  W. 
Byers  directing  the  clerk  to  issue  a 
seizure  writ  and  the  U.  S.  Marshal  to 
impound  the  print  in  Federal  Court. 
By  recent  agreement  of  the  parties, 
the  complaint  in  the  action  was 
amended,  to  add  to  the  original  claims 
relating  only  to  "Modern  Times,"  ad- 
ditional claims  asserted  by  plaintiff- 
owner  Roy  Export  Company,  only, 
relating  to  infringements  and  threats 
of  infringements  of  the  copyrights  in 
the  remaining  14  pictures  covered  in 
the  decree,  none  of  which  have  as  yet 
been  licensed  for  current  distribution 
in  this  country. 

Involves  All  Fischer  Companies 

In  addition  to  Excellent  Films,  Inc., 
named  as  a  defendant  in  the  original 
action  which  operated  both  the  In- 
wood Art  Theatre  in  Forest  Hills,  and 
the  New  Glen  Art  Theatre  in  Wil- 
liamsville.  New  York,  the  injunction 
is  effective  against  seven  other  cor- 
porations of  which  defendant  Fischer 
was  president.  These  seven  corpora- 
tion, made  defendants  in  the  suit  by 
the  amended  complaint,  which  were 
claimed  to  have  operated  art  theatres 
in  various  cities,  were  the  following: 
Artistic  Films,  Inc.,  a  Maryland  com- 
pany, operator  of  the  New  Cameo  Art 
Theatre  in  Baltimore;  Classic  Films, 
Inc.,  a  Pennsylvania  company,  op- 
erator of  the  Ambassador  Art  Thea- 
tre in  Philadelphia;  Great  Films,  Inc., 
an  Ohio  company,  opertaor  of  the 
Mayfield  Art  Theatre  in  Cleveland; 
Esthetic  Films,  Inc.,  a  Wisconsin  com- 
pany, operator  of  the  Liberty  Art  The- 
tre  in  Milwaukee;  Spectacular  Films, 
Inc.,  a  Missouri  company,  operator  of 
the  New  Roxy  Art  Theatre  in  St. 
Louis;  Stanton  Theatre  Corporation,  a 
District  of  Columbia  company,  opera- 
tor of  the  New  Stanton  Theatre  in 


REVIEW: 


S  a  p  p  h  i  r  e  

Rank  —  Uniyersal-lnternational 


Although  this  British  film  has  considerable  to  say  on  the  issue  of  racial 
prejudice,  it  is  basically  a  solid  suspense  drama,  one  that  will  have  au- 
diences completely  enthralled  until  the  emotion  charged  climax.  From 
an  original  screenplay  by  Janet  Green,  the  Eastman  Color  production 
is  far  from  the  beaten  track  of  British  vi'ho-dunits,  and  a  definite  bet 
for  prime  playing  time. 

The  title  refers  to  a  pretty  young  girl  whose  mutilated  corpse  appears 
on  the  screen  at  the  very  beginning  of  the  proceedings.  In  short  order, 
detectives  Nigel  Patrick  and  Michael  Craig  are  assigned  to  the  case, 
and  director  Basil  Dearden  sets  a  breathless  pace  which  races  straight 
through  to  the  finale. 

This  is  not  just  another  murder  case,  however,  for  it  turns  out  the 
dead  girl  was  half  Negro,  and  passing  for  white.  It  is  also  learned  that 
she  was  three  months  pregnant.  These  facts  in  hand,  it  is  not  hard  for 
the  police  to  find  a  number  of  suspects. 

The  girl's  lover,  Paul  Massie,  for  example,  might  have  done  it,  since 
marrying  Sapphire  would  have  meant  his  giving  up  a  scholarship.  Then 
too,  the  boy's  sister,  Yvonne  Mitchell,  could  have  her  own  motives,  as 
could  the  father,  Bernard  Miles,  who  has  sacrificed  much  to  make  some- 
thing of  the  boy.  Another  prime  suspect  is  the  dead  girl's  brother.  Earl 
Cameron,  who  is  dark-skinned  and  may  have  resented  his  sister's  passing 
for  white. 

As  INVESTIGATION  procceds,  Patrick  and  Craig  are  led  more  and  more 
among  the  colored  population  of  London.  Glimpses  of  this  section  of 
the  city  and  the  people  who  live  there  are  especially  exciting,  catching 
the  full  impact  of  life  under  conditions  that  are  much  less  than  the  best. 
Harry  Waxman,  director  of  photography,  captures  these  displaced  per- 
sons close-up,  and  is  instrumental  in  showing  them  for  what  they  are— 
that  is,  no  worse,  and  sometimes  considerably  better,  than  their  white 
antagonists. 

As  things  turn  out  in  this  Michael  Relph  production,  the  fact  that 
Sapphire  was  part  Negro  was  uppermost  in  the  murderer's  motive.  He 
is  revealed  in  a  stunning  finale  which  has  a  white  baby  doll  being 
wrenched  in  the  hands  of  a  nervous  Negro  suspect. 

It  would  be  unfair  here  to  reveal  the  identity  of  the  murderer,  for  Dear- 
den and  Miss  Green  have  done  a  grand  job  of  keeping  it  a  secret  until 
the  ver\'  last  few  minutes  of  the  picture.  The  principals,  especially  Yvonne 
Mitchell,  are  convincing  enough  to  make  any  one  of  them  the  probable 
murderer  in  the  eyes  of  the  audience. 

Probably  the  one  thing  that  makes  "Sapphire"  so  effective  is  that  most 
of  the  film  was  photographed  outside  the  usual  studio  walls,  gaining  an 
authenticity  that  is  marred  only  occasionally  by  the  color  cameras,  which 
tend  to  distract  the  viewer's  attention.  But  this  is  a  minor  criticism  of 
what  is  certainly  one  of  the  better  British  films  to  recently  reach  these 
shores. 

Running  time,  92  minutes.  Adult  classification.  Release,  in  November. 

Warren  G.  Harris 


Washington,  D.  C;  and  the  Amber- 
brook  Theatre  Corporation,  a  Pennsyl- 
vania company,  operator  of  the  Art 
Overbrook  Theatre  in  Philadelphia. 

Defendants  Fischer,  Colvin  and  Sa- 
retsky,  as  well  as  the  eight  corporate 
defendants,  appeared  in  the  action  by 
their  attorneys,  admitted  the  allega- 
ions  of  the  amended  complaint,  and 
consented  to  the  decree  permanently 
enjoining  their  dealings  with  the  above 
Chaplin  films. 

Counter-Claim  Dismissed 

In  addition  to  forbidding  such  de- 
fendants to  distribute  or  exhibit  these 
Chaplin  films,  the  decree  finally  dis- 
misses, with  prejudice,  the  counter- 
claim interposed  by  defendant  Ex- 
cellent Films,  Inc.,  operator  of  the 
Inwood  Art  Theatre,  to  the  original 
complaint,  by  which  Excellent  had 


■claimed  $200,000  actual  and  $400,000 
punitive  damages  alleged  to  have  been 
suffered  by  reason  of  the  U.  S.  Mar- 
shal's seizure  of  the  "Modern  Times" 
print. 

Middle  West  Included 

This  decree  also  disposes  of  legal 
claims  arising  out  of  recent  showings 
of  various  of  these  Chaplin  films  at  art 
theatres  operated  by  the  group  of 
defendants  in  the  East  and  Middle 
West. 

Plaintiff  Roy  Export  was  represent- 
ed in  this  litigation  by  the  law  firm 
of  Sargoy  &  Stein,  with  Phillips,  Nizer, 
Benjamin,  Krim  &  Ballon  acting  for 
co-plaintiff  Lopert  Films.  Defendants 
were  represented  by  attorney  Melville 
W.  Feldman  of  Washington,  D.  C, 
and  attorney  Jerome  Kern  of  New 
York  City. 


S-WProfi 


( Continued  from  page  1 ) 
after  deducting  depreciation  cl 
of  $3,702,000.  The  net  incom 
fore  federal  and  foreign  income 
for  the  corresponding  period  las 
was  $3,246,000,  when  deprec 
charges  were  $4,130,000.  Tht 
profit  for  the  nine  months  endec 
30  after  all  charges  including  f( 
and  foreign  income  taxes  wa* 
591,300  which  compares  with 
profit  of  $1,706,000  earned  c 
the  same  period  last  year.  The 
did  not  break  down  the  incor 
show  what  part  of  it  was  from 
tre  operations. 

The  profit  for  the  nine  m 
ended  May  30,  is  equivalent  to 
per  share  of  common  stock  out: 
ing  which  compares  with  83 
per  share  earned  one  year  ago. 
Securities  Written  Off 
During  the  nine  months  ended 
30  unusual  property  dispositio 
write-off  of  the  cost  of  certain 
rities,  less  a  profit  realized  oi 
sale  of  the  securities  resulted 
loss  of  $2,469,000.  Owing  to 
losses  from  unusual  property  di 
tions  there  will  be  a  saving  of  $ 
00  in  the  payment  of  federal  in 
taxes.  Accordingly,  $925,000  of 
losses  has  been  charged  againsi 
crating  income  for  the  nine  n 
period,  representing  the  equi\ 
of  the  federal  income  taxes  v 
would  have  been  payable  ha( 
such  losses  been  incurred.  ! 

The  balance  of  $1,544,100  has  | 
charged  to  earned  surplus, 
charge  is  equivalent  to  76  cent;' 
share  on  the  common  stock.  D' 
the  corresponding  period  last  ' 
the  charge  to  earned  surplus  i 
$682,000,  equivalent  to  33  cent)] 
share  on  the  common  stock. 

For  the  nine  months  ended 
30,  theatre  admission,  mercha : 
sales  and  other  income  amountc 
$92,869,800,  which  is  an  increa 
9.3  per  cent  over  similar  incon 
$84,953,000  for  the  correspor 
nine  months  one  year  ago. 
Equivalent  to  66  Cents  a  Shai^ 
The  net  profit  for  the  quarter  e 
May  30  after  all  charges  inclii 
federal  and  foreign  income  taxes 
$1,337,600  which  compares  wi 
profit  of  $266,500  for  the  same  d 
ter  last  year.  The  net  profit  for 
May  1959  quarter  is  equivalen 
66  cents  per  share  of  common  si 
one  year  ago  the  net  profit  was  i, 
valent  to  12  cents  per  share. 

$1,434,600,  the  equivalent  o 
cents  per  share  on  the  common  s 
was  charged  to  earned  surplus  di 
the  May  1959  quarter  whereas  fo 
May  quarter  one  year  ago  there 
a  charge  of  $553,400  against  ea 
surplus,  equivalent  to  26  cents 
share  of  common  stock. 


$155,000  for  'Story 

Warner  Bros.'  "The  Nun's  Si 
grossed  $155,000  in  its  fifth  week 
ing  Wednesday  night,  and  now 
its  sixth  week  with  a  seventh  wee 
sured  at  Radio  City  Music  Hall, 
ners  announced. 


Uay,  July  24,  1959 


Motion  Picture  Daily 


mada  Seeks  Data 
,n  Toll-TV  Bills 

Dfl   

If,       Special  to  THE  DAILY 

ONTREAL,  July  23.  -  Canadian 
.1  lators  have  called  upon  the  Thea- 
,i3wners  of  Canada  for  information 
K^.he  bills  introduced  in  the  current 
Ijion  of  the   United   States  Con- 
i?    to    control    pay-TV,  Joseph 
jss,  president  of  Canadian  TOA, 
psed  today.  Strauss  said  he  had 
|d  Philip  F.  Harling,  chairman  of 
njiDay-TV  Committee  of  the  Theatre 
iljiers  of  America  in  New  York  City, 
copies  of  the  Harris  Bills  and 
u^^r  pending  American  legislation, 
I  le  may  furnish  members  of  the 
(jidian  Parliament  with   the  de- 
ll; they  have  asked. 
)l,rauss  said  the  campaign  initiated 
rOA  of  Canada  has  resulted  in 
ibers  of  Parliament  from  both  the 
ince  of  Quebec,  and  the  Toronto 
'  where  toll-TV  tests  are  sched- 

■  to  start  this  Fall,  asking  his 
'■■'pization  for  information  on  Amer- 

■  legislation. 

jljljending  Copies  of  Resolutions 
jrauss  said  he  and  members  of 
jjjissociation  are  sending  copies  of 
j|]5e  Joint  Resolution  130,  and 
ijUe  Resolution  6245,  both  intro- 
d  by  Rep.  Oren  Harris,  chairman 

,be  House  Committee  on  Inter- 
1  and  Foreign  Commerce.  The 
Jjer  bill,  augmented  by  F.C.C.  ac- 

i  last  Spring,  limits  broadcast  TV 
.!-tests  by  any  proposed  system  to 
city  in  the  United  States  for  a 

]!  year  period;  the  latter  bill  would 

rid  similar  test  restrictions  to 
;  TV. 

.rauss   said    Canadian  legislators 
J,  also  be  furnished  vdth  copies  of 
5e  Resolution  1210  by  Rep.  Bai- 
iH.R.  3287  and  3288  by  Rep. 
jjell;   H.R.    166   by  .  Rep.  Lane, 
68  by  Rep.  Celler,  all  of  which 
^nent   Rep.    Harris'    H.J.R.  130; 
J  bills  introduced  in  the  Senate 
lenator  Langer  of  North  Dakota 
Thurmond   of   South  Carolina, 
arly  seeking  to  ban  Toll-TV. 
''oUowed  FPC  Announcement 
jieatre      Owners      of  Canada 
phed  a  campaign  to  acquaint  both 
,  Canadian   Parliament   and  the 
lian  public   with   the   costs  of 
TV,    after    Famous    Players  of 
^,ida,  a  Paramount  Pictures  sub- 
,ry,  announced  it  will  launch  a 
j  ;-TV  test  in  Etobicoke,  a  suburb 
I  'oronto,  this  Fall,  using  equip- 
l:  of  the  International  Telemeter 
[•oration,  another  Paramount  sub- 


.  irlin 


g    attended    a    meeting  of 
^^l^idian  theatremen,  held  in  Mont- 
,  just   after   the   Canadian  tests 
announced,  to  brief  them  on  the 
taken  by  Theatre  Owners  of 
rica  in  combatting  toll-TV  in  the 
3d  States. 

I   

ftrthwest"  Here  Aug,  6 

t'red     Hitchcock's     "North  by 
iwest"  will  open  at  the  Radio 
Music  Hall   here   on  Aug.  6, 
ving  completion  of  "The  Nun's 
engagement. 


20th-fox  Has  Seven 
Films  Before  Cameras 

Twentieth  Century-Fox  is  in  the 
midst  of  its  most  active  production 
period  of  1959  with  seven  major 
CinemaScope  attractions  now  before 
the  cameras  in  Hollywood  and  Eu- 
rope. 

The  pictures  include  three  Jerry 
Wald  productions— "The  Best  of 
Everything,"  "Beloved  Infidel,"  and 
"Hound  Dog  Man." 

Also  being  filmed  in  Hollywood  are 
Charles  Brackett's  production  of  Jules 
Verne's  "Journey  to  the  Center  of  the 
Earth,"  "Five  Gates  to  Hell,"  and 
"Condemned  Patrol."  Now  filming  in 
Belgium  is  "A  Dog  of  Flanders." 


Name  Goldberg 

( Continued  from  page  1 ) 
at  Paramount  Pictures,  serving  with 
the  film  company  as  assistant  ex- 
ploitation manager,  trade  paper  con- 
tact, syndicate  contact.  New  York 
newspaper  contact  and  promotion 
manager.  From  there  he  moved  in 
1953  to  RKO  Pictiures  where  he  as- 
sumed the  position  of  assistant  pub- 
licity manager. 

He  later  served  as  advertising,  pub- 
licity and  exploitation  manager  at 
the  I.F.E.  Releasing  Organization 
and  as  vice-president  of  Norton  and 
Condon.  Goldberg  subsequently  be- 
came head  of  the  New  York  office  of 
Blowitz  and  Maskel.  On  March  3, 
1958,  he  came  to  United  Artists  as 
executive  assistant  to  Lewis,  then 
national  director  of  advertising,  pub- 
licity and  exploitation. 


Indiana  Allied 

( Continued  from  page  1 ) 
ters,  has  been  named  executive  secre- 
tary of  A.T.O.  of  Indiana  and  will 
serve  on  a  full  time  basis  starting 
Aug.  1.  Heretofore,  Indiana  Allied 
has  had  a  part-time  executive  secre- 
tary in  Kenneth  Prickett,  whose  serv- 
ices it  shared  with  Independent 
Theatre  Owners  of  Ohio.  Prickett 
now  will  serve  that  organization  on  a 
full-time,  rather  than  part-time,  basis, 
as  was  announced  on  Wednesday. 

The  erroneous  report  that  Indiana 
Allied  would  cease  to  function  was 
contained  in  an  announcement  by 
Marshall  Fine,  acting  president  of 
I.T.O.  of  Ohio,  which  stated  that  the 
appointment  of  Prickett  to  be  its 
full-time  officer  was  made  after  In- 
diana Allied  "ceased  to  function." 


'Natchez  Trace'  Set 
In  59  Houses  in  South 

Special  to  THE  DAILY 

NEW  ORLEANS,  July  23.-"Nat- 
chez  Trace,"  Panorama  Pictures 
presentation  produced  by  a  group  of 
Southern  exhibitors  headed  by  Lloyd 
Royal  and  T.  V.  Garraway,  premieres 
July  28  at  56  independent  and  three 
circuit  theatres  in  Mississippi,  Ala- 
bama and  Tennessee. 

The  59  theatres,  all  located  on  or 
near  the  historic  trail  depicted  in  the 
picture,  will  be  visited  by  star  William 
Campbell  and  five  supporting  players. 


Jelemion  Today 


National  Carbon  Signed 
For  3rd  Series  Special 

"World  Series  Special,"  an  all-star 
show  on  the  eve  of  the  1959  baseball 
classic,  will  be  presented  bv  the  NBC- 
TV  Network,  Tuesday,  Sept.  29,  from 
9:30  to  10:30  P.M.  Sponsoring  the 
hour-long  presentation  will  be  the  Na- 
tional Carbon  Company,  division  of 
Union  Carbide  Corp.,  for  its  Prestone 
Anti-Freeze  and  Eveready  products. 

The  telecast  will  mark  the  third 
straight  year  National  Carbon  has 
sponsored  "World  Series  Special"  and 
the  first  year  the  program  has  been 
expanded  to  a  full  hour.  This  program 
will  be  highlighted  by  live  and  film 
reports  on  the  major  league  baseball 
season,  including  coverage  of  the  clos- 
ing days  of  the  pennant  races. 

Nixon's  Soviet  Trip 
On  CBS-TV  in  August 

The  CBS  Television  Network  will 
present  a  special  half-hour  CBS  News 
program  showing  the  highlights  of 
Vice-President  Richard  M.  Nixon's 
trip  to  the  Soviet  Union  as  soon  as  he 
returns  to  this  country  early  in  Au- 
gust, it  was  announced  yesterday  by 
John  F.  Day,  director  of  news  for 
CBS  News. 

Dav  also  reported  that  CBS  News 
correspondent  Paul  Niven,  formerly 
stationed  in  Moscow,  has  been  granted 
a  Soviet  visa  by  the  Russian  Embassy 
in  Washington  and  is  accompanying 
Nixon  on  his  trip. 

CBS  News  is  also  sending  camera- 
man Bruce  Hoertel  and  sound  techni- 
cian Charles  Beckman  to  the  Soviet 
Union  with  Niven.  They  will  film 
the  Vice-President's  activities  in  Rus- 
sia from  his  arrival  to  his  departure, 
sending  the  CBS  News  fihn  back  to 
the  special  program  of  CBS  News  here 
for  assembling  and  editing. 

WABC'TV  Cites  Record 
Profits,  Viewer  Gains 

WABC-TV,  New  York  City,  has 
scored  its  most  profitable  second  quar- 
ter in  the  station's  history,  Joseph 
Stamler,  vice-president  and  general 
manager,  announced  yesterday.  He 
reported  that  the  second  quarter  of 
1959  represented  a  13  per  cent  profit 
increase  over  the  same  period  of  1958. 

Stamler  also  reported  substantial 
audience  gains  for  WABC-TV.  A  24 
per  cent  rating  increase  was  registered 
in  prime  time  (7:30-10:30  P.M.,  all 
nights  of  the  week)  during  the  second 
quarter  of  1959,  as  compared  with 
the  hke  period  of  1958  (Nielsen).  A 
big  rating  increase  has  also  been 
scored  in  the  10:30-11  P.M.  time 
period,  in  which  the  station  has  pro- 
grammed syndicated  half-hour  prop- 
erties since  May  25.  Ratings  for  the 
first  two  weeks  of  the  new  programs, 
according  to  Nielsen,  averaged  82 
per  cent  higher  than  for  the  previous 
two  weeks. 


See  Lasting  Profits 
From  TV  Investments 

More  lasting  profits  in  the  televi- 
sion industry  appear  to  have  devel- 
oped in  broadcasting  rather  than 
manufacturing,  according  to  Per- 
spective, a  bulletin  issued  by  the 
investment  management  department 
of  Calvin  Bullock.  This  conclusion 
could  be  quickly  reversed  were  color 
television  to  finally  get  off  the 
ground,  the  bulletin  points  out. 

TV  broadcasting  has  had  highly 
deleterious  effects  on  motion  pictures 
and  radio,  and,  to  a  lesser  extent,  on 
magazines  and  some  other  types  of 
advertising  and  communications, 
Perspective  reports.  "From  this  view- 
ing level,  it  seems  clear  that  televi- 
sios  will  continue  to  cut  into  other 
forms  of  advertising,  and  that  ac- 
cordingly increased  revenues  and 
profits  are  in  prospect,"  it  is  pointed 
out. 

Up  57%  in  Seven  Years 

In  this  connection,  the  investment 
management  bulletin  emphasizes  that 
over  the  last  seven  years  total  adver- 
tising expenditures  have  increased  by 
57  per  cent,  as  compared  with  in- 
creases in  the  same  1951-1958  in- 
terval for  gross  national  product  of 
33  per  cent  and  for  personal  con- 
sumption expenditures  of  38  ^er 
cent.  "Regardless  of  one's  opinion  as 
to  the  educational  or  entertainment 
aspects  of  television,"  according  to 
Perspective,  "it  seem  obvious  in  the 
light  of  these  figures  that  its  strong 
and  improving  position  in  advertising 
should  mean  growing  investment 
stature  for  the  well  managed  com- 
panies in  the  industry." 


Sign  2  Sponsors  For 
6  'CBS  Reports'  Shows 

The  B.  F.  Goodrich  Company  and 
Bell  &  Howell  will  share  sponsorship 
of  six  programs  in  the  "CBS  Reports" 
series,  it  was  announced  yesterday  by 
William  H.  Hylan,  CBS  Television 
Network  vice-president  of  sales  ad- 
ministration. 

"CBS  Reports"  will  begin  in  Oc- 
tober, with  12  programs  scheduled  to 
be  presented  during  the  first  year  of 
the  series.  Fred  W.  Friendly  is  execu- 
tive producer. 


Normal  Alley  Named 
To  Kline  Co.  Board 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  23.  -  Elec- 
tion of  Norman  W.  Alley,  West 
Coast  manager  of  Hearst  Newsreels, 
to  the  board  of  directors  of  Walter 
E.  Kline  and  Associates,  Inc.,  was 
announced  today  by  Fred  W.  Kline, 
president. 

Alley  will  act  as  consultant  in  the 
Los  Angeles  public  relations  agency's 
motion  picture  and  television  pub- 
licity departments. 


MOTION  PICTURE 

DAILY 


)L.  86,  NO.  18 


NEW  YORK,  U.S.A.,  MONDAY,  JULY  27,  1959 


TEN  CENTS 


DITORIAL. 


Whkt  Paper*  End 


Sherwin  Kane 

HE  decision  of  the  Senate  Judici- 
ary subcommittee  not  to  hold 
hearings  on  Allied  States'  charges 
anti-trust  violations  by  production- 
Iribution  companies  and  alleged 
ehctions  on  the  part  of  the  De- 
tment  of  Justice  in  enforcing  the 
S.  vs.  Paramount  et  al  decrees  is 
major  interest  to  all  of  exhibition. 


per  more  than  a  year  past,  Allied's 
called  "white  paper"  campaign, 
ich  sought  an  airing  of  the  charges 
^ore  the  Senate  subcommittee  in 
I  hope  of  bringing  about  Federal 
islation  or  litigation  intended  to 
kefit  the  exhibitor,  has  been  the 
I  order  of  business  of  both  na- 
lal  and  regional  Allied  leaders. 

I  allied  took  pains  to  inform  the  in- 
try  that  its  participation  in  the 

I  erican  Congress  of  Exhibitors 
iild  not  be  permitted  to  interfere 

i|  any  way  with  the  pursuit  of  its 

']  lite  paper"  campaign, 
fs  "grass  roots"  efforts  to  enlist 
igressional  support  for  a  hearing 
and  action  on  its  charges  were 
ssed  determinedly  and  were  ef- 


Vhat  checkmated  this  all-out  Al- 
!  effort  was  the  similarity  of  its 
jiite  paper"  charges  to  those  it  had 
ile  in  1956  and  which  brought 
ut  a  hearing  before  the  Senate's 
!Ct  subcommittee  on  small  busi- 
es. 

hat  hearing  resulted  in  a  subcom- 
tee  conclusion  that  exhibitors  are 
jless  blameless  than  distributors  for 
problems  and  inter-industry  ir- 
tions  which  beset  both.   It  was 
)mmended  that  an  effort  be  made 
resolve  differences  within  the  in- 
i  try   and  to   establish  arbitration 
hinery  for  hearing  future  griev- 


i  lany  in  exhibition  who  are  firmly 
j  llusioned  as  to  the  efficacy  of  liti- 
I  on  or  legislation  as  remedies  for 
j  r  own  or  others'  trade  difficulties, 
I  pproved  of  Allied's  "white  paper" 
j  ipaign  and  insisted  that  even  if  it 
I  ;eeded  in  gaining  a  hearing  and 
I  ntual  action,  no  exhibitor  would 
j  lastingly  benefited  thereby, 
hese    preferred    to    place  their 
es  for  relief  in  the  suggested  area 
nter-industry  conciliation  and  ne- 


ACE  Committee  Will  Confer  Thursday 
On  Strategy  for  Meeting  with  MPAA 

The  executive  committee  of  the  American  Congress  of  Exhibitors  will  meet 
in  an  all-day  session  next  Thursday  to  discuss  the  agenda  and  strategy  for 
the  top-level  meeting  Friday  with  the  board  of  the  Motion  Picture  Association. 

The  ACE  committee  will  meet  in  the  board  room  of  the  Stanley  Warner 
Corp. 

Expected  to  attend  are  S.  H.  Fabian,  chairman;  Sol  Schwartz,  Max  Cohen, 
William  Forman,  Horace  Adams,  George  Kerasotes,  Edward  Lider,  Emanuel 
Frisch,  Harry  Brandt,  Harry  Arthur  Jr.,  Irving  DoUinger,  Jack  Kirsch,  Albert 
Pickus  and  Sidney  Markley. 

The  meeting  with  the  MPAA  board,  announced  Friday,  is  expected  to  be 
attended  by  most  company  presidents  or  their  first-rank  deputies. 


704  Urges  Exhibitors 
Give  Support  to  kiPt 

Exhibitors  were  urged  to  support 
Motion  Picture  Investors,  Inc.  at  the 
weekend  by  George  G.  Kerasotes, 
president  of  Theatre  Owners  of  Amer- 
ica. In  a  special  message  to  TOA 
members,  Kerasotes  told  them  that  the 
MPI  objectives  of  seeking  to  give 
exhibition  a  voice,  for  the  good  of  the 
entire  industry,  in  the  policy  making 
of  film  companies,  parallel  aims  of 
TOA. 

"Several  months  ago  TOA  urged  all 
its  members  to  buy  stock  in  the  film 
companies,  not  only  to  show  their  faith 
in  the  industry,  but  also  to  protect 
their  tremendous  theatre  investments. 
TOA  itself  took  the  lead  by  buying 
stock  in  each  of  the  major  production- 
distribution  companies. 

"What  MPI  is  now  doing,  in  offer- 
ing 200,000  shares  of  its  stock  to 
people  employed  in,  and  interested  in 
the  exhibition  end  of  our  business, 
( Continued  on  page  3 ) 


'Angel'  Team  to  Visit 
Theatre  Executives 

A  seven-man  merchandising  team, 
to  outline  the  complete  promotional 
plans  for  20th  Centuxy-Fox's  "The 
Blue  Angel"  to  top  theatre  execu- 
tives, has  been  named  by  vice-presi- 
dent Charles  Einfeld.  The  merchan- 
dising team  will  also  discuss  the  joint 
promotional  plans  of  Look  and  Life 
with  20th.  In  addition,  the  content 
of  the  special  advertisements  which 
will  appear  in  these  magazines  next 
month  will  be  revealed. 

Members  of  the  trade  press  will 
be  invited  to  attend  one  of  the  ses- 
sions this  week. 

Heading  the  team  will  be  20th's 
exploitation  director  Rodney  Bush  and 
advertising  director  Abe  Goodman. 
Included  will  be  Eddie  Solomon,  ex- 
ploitation manager;  Martin  Michel, 
director  of  Fox  radio  and  television; 
Christy  Wilbert,  vice-president  of  the 
Charles  Schlaifer  Agency;  Bert 
Lange,  marketing  services  manager 
( Continued  on  page  3 ) 


Report  ABPC  Thearte  Attendance  Is 
Better  Than  British  National  Average 

By  PETER  BURNUP 

LONDON,  July  23  (By  Air  Mail ) .-Theatres  of  Associated  British  Picture 
Corp.  are  steadily  improving  their  position,  Sir  Philip  Warter,  chairman,  has  re- 
ported here.  In  the  past  year  attendances  were  substantially  better  than  the  na- 
—  =^     tional  average  due  to  a  considerable 


gotiation.  ACE  is  an  outcome  of  their 
dedication  to  this  ideal. 

For  now,  ACE  must  carry  the 
hopes  of  all  in  exhibition  who  seek 
relief  from  the  difficult  problems  of 
the  day.  The  outcome  of  its  meeting 
with  company  presidents  on  Friday 
consequently  will  be  all  the  more 
vital. 


number  of  contributing  factors,  he 
added. 

Explaining,  Sir  Philip  says:  "ABC, 
because  of  its  earning  potential,  is  in  a 
strong  position  to  obtain  the  best 
available  films  and  during  the  year  we 
had  a  number  of  outstanding  suc- 
cesses; the  standard  of  cleanliness  and 
{Continued  on  page  2) 


For  1  Year 

Renew  Univ. 
News  Deal  with 
News  of  Day 

Use  of  Joint  Facilities 
Proving  Beneficial 


Universal  has  renewed  for  another 
year  through  1960  the  deal  by  which 
its  Universal  Newsreel  is  made  up  by 
MGM-Hearst  Metrotone  News  of  the 
Day,  it  was  learned  on  Friday.  No 
changes  in  terms  were  involved  in  the 
renewal,  it  was  reported. 

The  Universal  Newsreel  deal  with 
Hearst  Metrotone  News  was  in- 
augurated at  the  beginning  of  1958  on 
a  two-year  basis.  The  current  one-year 
renewal  is  for  the  third  year,  and  there 
are  options  for  two  additional  years 
with  provisions  for  reopenng  of  the 
agreement  in  the  event  of  increases  in 
costs. 

Under   the   working  arrangement, 
the    Hearst    Metrotone  organization 
( Continued  on  page  3 ) 


Castle  Calls  Self 
'Living  Trailer' 

By  VINCENT  CANBY 

William  Castle,  producer,  director, 
showman  and  self-styled  "living  trail- 
er," states  his  point  of  view  quite 
simply:  "Today  you  have  to  have  a 
gimmick  and  exploitation  campaign 
backing  a  sound  story  if  you  don't 
have  a  film  with  a  lot  of  stars." 

Castle,  who  met  the  trade  press 
in  the  Columbia  home  office  here 
Friday,  was  in  New  York  to  introduce 
his  latest  gimmick,  Perspecto,  which 
is  being  used  for  "The  Tingler,"  his 
{Continued  on  page  2) 

Offer  TV  Package  of  52 
Post-'SS  Foreign  Films 

A  package  of  52  post-1955  films,  all 
of  which  are  either  French,  British, 
or  Italian,  will  be  offered  to  television 
stations  on  a  syndicated  basis,  it  was 
announced  at  the  weekend  by  Joseph 
Harris,  chairman  of  the  board  of  Art 
{Continued  on  page  6) 

TELEVISION  TODAY-page  6 


Motion  Picture  Daily 


Monday,  July  27 


PEflSDML 
ME  IT  ID  IV 


pARL  FOREMAN,  head  of  Higli- 
^  road  Productions,  flew  to  Athens 
and  Cyprus  at  the  weekend  from 
London  for  meetings  with  Alexander 
Mackendrick;  who  will  direct  "The 
Guns  of  Navarone." 

• 

George  Glass  and  Walter  Selt- 
zer, executive  vice-presidents  of  Pen- 
nebaker,  Inc.,  returned  to  Hollywood 
from  New  York  over  the  weekend. 
• 

Gen.  John  Hilldring,  president  of 
General  Aniline  &  Fikn  Corp.,  will 
arrive  here  today  from  England 
aboard  the  United  States. 

• 

Irwin  Allen,  producer  of  "The  Big 
Circus,"  is  in  Chicago  from  Los  An- 
geles today. 

• 

MoE  Preskell,  Eastern  sales  man- 
ager for  Disneyland  Records,  will 
leave  here  tomorrow  for  the  West 
Coast. 

• 

Tom  Smiley,  general  manager  of 
Wolfberg  Theatres,  Denver,  has  re- 
turned to  work  after  a  stay  in  the  hos- 
pital for  minor  surgery. 

.  • 

Robert  Ingram,  district  manager 
for  Columbia  Pictures  in  Atlanta,  is 
recup^;rating  there  following  ho.spitali- 
zation. 

• 

Charles  E.  Kurtzman,  former 
Northeastern  division  manager  for 
Loew's  Theatres,  and  recently  named 
to  a  national  post  in  New  York,  has 
been  married  in  Boston  to  Mrs.  Har- 
riet Rosenwald,  widow  of  Benn 
Rosenwald,  who  had  been  resident 
manager  there  for  M-G-M. 

• 

Mrs.  Kate  Wright,  of  Capital  Re- 
leasing Corp.,  Atlanta,  has  left  there 
for  a  vacation  in  Florida. 

• 

Peter  Finch,  British  actor,  and 
Mrs.  Finch  arrived  in  New  York  from 
England  Saturday  aboard  the 
"Media." 


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TOPS  IN  TRAILERS! 


'Herald  Tribune'  Lauds  'Nun's  Story'  ABPC  Repc 
As  a  'New  Hollywood  Dimension' 


Under  the  heading  of  "New  Dimensions  in  Hollywood,"  the  New  York  Herald 
Tribune  on  Friday  published  the  following  editorial: 

"American  movies  deal  so  largely  in  physical  action  that  it's  a  pleasure  to  see 
a  film  tliat  is  an  adventure  of  the  


mind.  'The  Nun's  Story',  which  is 
showing  here  now,  seems  to  us  one  of 
Hollywood's  most  mature  achieve- 
ments and  certainly  one  of  its  best. 
Where  the  ordinary  picture  tries  to 
overwhelm  the  senses  with  excess, 
this  one  is  overwhelming  in  its  re- 
straint. 

Cites  Basis  on  Fact 

"  'The  Nun's  Story'  is  based  on 
Kathryn  Hulme's  book  about  a  Belgian 
girl  who  undergoes  the  long  and  rigor- 
ous training  for  sisterhood,  serves  as  a 
nursing  nun.  in  the  Congo,  and  finally 
leaves  the  order,  unable  to  resolve  the 
conflict  between  rigid  Church  law  and 
what  her  conscience  tells  her  is  com- 
mon sense.  The  film  traces  the  cycle 
with  compassion  and  detachment,  tak- 
ing no  sides  but  revealing  the  deep 
struggle  within  the  hearts  of  various 
people,  especially  the  Belgian  girl, 
played  by  Audrey  Hepburn. 

"There  is  great  pictorial  beauty  in 
the  movie,  both  in  its  somber  views  of 
Belgium  and  its  stunning  shots  of 
Africa.  But  outward  beauty  is  only  a 
cloak  for  the  inner  tale.  The  fact  that 
director  Fred  Zinnemann  can  tell  this 
inner  tale  in  a  motion  picture,  an  art 
form  that  is  supposed  to  dfemand  con- 
stant bodily  activity,  is  the  most  strik- 
ing part  of  his  feat.  It  proves  again 
that  a  great  director  can  make  the 
screen  the  most  exciting  medium  of 
all. 

An  Adventure  of  the  Mind' 

"As  an  adventure  of  the  mind,  'The 
Nun's  Story'  is  absorbing  because 
there  is  a  basic  interest  in  its  theme: 
the  ability,  or  inability,  of  people  to 
submit  to  a  strict  discipline.  It  is  what 
fascinates  us  about  royalty,  or  about 
certain  aspects  of  military  life.  There 
are  many  other  such  adventures  wait- 
ing to  be  told." 

'Hole'  Does  $1,203,495 
In  Only  65  Playdates 

United  Artists'  "A  Hole  in  the 
Head"  has  compiled  $1,203,495  in 
only  65  playdate  situations  in  less  than 
a  month,  it  was  announced  by  James 
R.  Velde,  vice-president  in  charge  of 
domestic  sales. 

Velde  reported  that  the  Sincap  Pro- 
duction is  holding  over  in  virtually 
every  engagement  and  setting  new 
theatre  records  in  the  majority  of  key 
situations  across  the  nation. 


George  Baggs  Dies 

COLORADO  SPRINGS,  Colo.,  July 
26.— Funeral  services  were  held  here 
last  week  for  George  Baggs,  secretary- 
treasurer  of  Westland  Theatres.  Baggs 
was  the  victim  of  a  heart  attack. 


*^Living  Tj;'ailer' 

( Continued  from  page  1 ) 
first  film  vmder  his  new  Columbia 
contract.  As  a  gimmick,  Perspecto 
seems  destined  to  outshine  both  the 
insurance  policy  issued  to  patrons  in 
connection  with  Castle's  "Macabre" 
and  the  Emergo  skeleton  used  with 
many  engagements  of  his  "House  on 
Haunted  Hill."    '  ■  _ 

The  basis  of  PerSpeCto  is  a  little 
motor  originally  designed  as  part'  of 
a  radar  cooling  unit.  It  fits  under 
the  theatre  chair  and,  working  on 
battery  power,  is  controlled  by  '  the 
projectionist  to  vibrate  at  various 
speeds  in  the  course  of  certain  key 
scenes  of  "The  Tingler."  The  idea  is 
that  the  patron  thus  "tingles"  along 
with,  and  in  response  to,  the  action 
of  the  screen.  As  demonstrated  Fri- 
day with  several  reels  from  the  pic- 
ture, it  seems  a  dandy  gimmick  to 
exploit  Castle's  special  genre  of 
tongue-in-cheek  horror. 

Decision  on  Changes  Later 

As  yet  Castle  and  Columbia  offi- 
cials have  yet  to  decide  what  charge 
will  be  made  to  exhibitors  for  the 
Perspecto  unit,  or  whether  it  will  be 
included  in  the  film  rental  or  charged 
separately.  The  gimmick  is  costing 
Columbia  and  Castle  about  $250,000, 
and  this  breaks  down  to  about  $1,000 
a  unit  of  100  motors.  Plans  are  to 
wire  about  every  10th  seat  in  any 
theatre.  Installation  in  a  theatre  takes 
about  four  hours. 

"The  Tingler"  starts  its  first  test 
engagement  at  the  Broadway  Capitol, 
Detroit,  Aug.  4,  with  others  to  follow 
in  Boston,  I5altimore,  San  Francisco, 
and  Windsor,  Ont.  Castle  plans  to 
visit  each  theatre  a  week  before  each 
engagement  and,  as  a  "living  trailer," 
talk  to  the  audiences  about  his  pic- 
ture. 

Presented  by  Ferguson 

Castle,  who  was  introduced  to  the 
press  by  Bob  Ferguson,  Columbia 
director  of  advertising,  publicity  and 
exploitation,  said,  "Producers  today 
have  to  be  showmen  as  well.  And 
they  must  work  hand-in-hand  with 
the  sales  promotion  people  all  during 
the  production  of  a  picture.  This  is 
the  only  way  we  can  survive." 

By  way  of  vital  statistics,  he  re- 
vealed that  "The  Tingler"  cost  about 
$400,000  to  make,  but  that  this  fig  ure 
would  rise  to  iibout  $1,000,000  by 
the  time  it  goes  into  the  theatres  be- 
cause of  the  cost  of  Perspecto  as 
well  as  the  advertising  and  publicity 
budget. 


(Continued  from  page  1) 
comfort  of  ABC  cinemas  is  knoM 
appreciated  by  our  patrons;  the 
ing  and  supervision  of  our  staff 
cinemas  ensures  courtesy  and  att 
to  detail  which  is  so  important 
business  dealing  with  the  public 

"Our  advertising  campaign 
the  slogan— 'Don't  take  your  wi 
granted— take  her  out  to  the  picti 
undoubtedly  kept  ABC's  name  1 
the  public  and  its  success  mi 
gauged  by  the  fact  that  it  is 
adapted  and  used  in  the  U.S.  anc 
ada  and  in  Australia." 

ABC,  records  Sir  Philip,  has  a 
taken  a  lead  in  showmanship  a; 
particularly  wished  to  congra 
the  Corporation's  executives  and 
tre  managers  for  tteir  iacMevc 
during  the  year.  ." 

During  the  year  five  of  the 
poratipn's  theatres  were  closed  ; 
dundant;  two  leases  expired  and 
unrenewed;  two  theatres  were 
leaving  the  number  operated  b 
Corporation  at  349. 

15  Houses  Remodelled 

Another  development  inil 
during  ABPC's  year  was  the  moc 
tion  of  15  theatres  in  important 
ters  for  the  installation  of  Todd-y* 
that  the  Corporation  could  taki 
vantage  of  spectacular  films  ma( 
the  process. 

Says  Sir  Philip:  "The  cost  of 
adaptations  will  amount  in  all  to 
£300,000  and  will,  I  am  sure,  j 
to  be  a  good  investment."  | 

He  concludes  his  report  to  s'cl 
holders  as  follows:  "Our  program 
of  major  reconstruction  of  cinem  i 
progressing  satisfactorily.  Six  in'oi 
tant  cinemas  were  completely  moo'n 
ized  during  the  year  and  six  other  ii 
in  hand.  It  will  therefore  be  seen  la 
the  emphasis  of  our  policy  is  not  loi 
numbers  of  cinemas  but  on  con  w 
modern  decor  and  equipment  infji 
right  location. 

Sir  Philip  also  cites  Motion  Pitii 
Herald's  annual  box  office  survey  id 
ening  the  fact  that  last  year  sevei  )u 
of  the  12  top  earning  films  on  his  v 
cuit  were  British— adding  that  Ik  , 
deliberately  persisted  in  his  film  ro 
duction  policy.  M 

  I 

Paramount  Signs  Daiti 

HOLLYWOOD,    July  26-B(| 
Darin,  young  singer,  has  been  siijS 
to    a    multiple-picture    contract  h 
Paramount  for  his  first  screen  pac; 

TWO  FOR  THE  SEASHORE? 

Duet  yourself  ...  in  Nature's  Tech-  ' 


Mid-week  or  week-end.  it's  always  a  good  time  to  com^i 


Asbury 


ONE  HOUR  FROM  NEW  YORK  BY  TURNPIKE  &  PARK 


In  New  York  City,  call  WOrth  2-40t 


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Ijjiday,  July  27,  1959 


Motion  Picture  Daily 


3 


IPEDPLE 


REVIEW: 


jim  Shubouf,  manager  of  Loew's 
l,anapolis,  has  been  promoted  and 
:ed  to  Loew's  Ohio  Theatre,  Co- 
bus,  where  he  will  succeed  Walter 
iler,   long-time   incumbent.  Kes- 
,  as  earlier  announced,  will  take 
■  the  reins  of  Loew's  Warfield, 
Francisco,  from  William  Elder, 
I  becomes   Loew's  Northeastern 
,  sion  manager  with  headquarters 
r„|  Boston,  Ken  Croft,  presently  as- 
i.nt  manager    of   Shea's  Buffalo, 
,{ alo,  will  move  to  Indianapolis. 

□ 

idttlga  Curtis,  who  was  women's 
m  of  International  News  Service 
1  1955  until  its  recent  merger 
!i  United  Press,  has  accepted  the 
of  women's  editor  on  Parade 
s'azine. 

iiart  Jerome  has  been  signed  to  a 
•exclusive  five-year  writing  con- 
:  by  Revue  Productions.  The  deal 
set  by  Marty  Shapiro  of  the 
'11-Josephy  agency. 

□ 

jfs.  Dorothy  Humphrey,  formerly 
cretary  at  Buena  Vista,  Atlanta, 
joined  Exhibitor  Service  there  in 
jsame  capacity. 

JO  Pictures  Acquired 
Cory  Film  Corp. 

From  THE  DAILY  Bureau 

nfoOLLYWOOD,  July  26.  -  Cory 
Corporation  has  contracted  to 
libute  a  new  double  feature  pro- 
tp,  "High  School  Caesar"  and 
te  Bait"  according  to  Newton  P. 
1"  Jacobs,  president.  Marathon 
Auctions,  Inc.  filmed  the  duo, 
irph  were  produced  and  directed  by 
lie  Ireland. 

le  films  are  scheduled  for  imme- 
J  release,  according  to  Jacobs. 

ittzler  Publicity  Head 
AMPP  Int'l  Group 

From  THE  DAILY  Bureau 

3LLYWOOD,  July  26-Roy  Metz- 
|f  20th  Century-Fox,  has  been  ap- 
:ed  publicity  chairman  of  the 
'io  International  Committee  of  the 
:;iation  of  Motion  Picture  Pro- 
di rs,  succeeding  Louis  Blaine,  of 
'ersal-International.  The  appoint- 
was  made  by  Carl  Schaefer, 
man  of  the  International  com- 


Ive-In  Opens  This  Wk. 

^|i.RY,  Ind.,  July  26.-The  Dunes 
Il«!-In  Theatre,  which  is  to  be  op- 
d  by  A.  J.  Feinberg,  secretary- 
irer  of  Duneland  Associates,  Inc., 
36  opened  for  business  this  week, 
a  capacity  of  1,500  cars  and  a 
ri  126  X  65  feet,  the  drive-in 
be  the  largest  in  Northern  In- 
.  Car  heaters  will  be  installed 
for  winter  operation. 


Cry  Tough 

Canon  Prod.  —  UA 


Reflecting  a  modest  budget,  made  without  much  fanfare,  and  fea- 
turing new  talent.  Canon  Productions'  "Cry  Tough"  qualifies  as  a  genuine 
"sleeper"— a  breed  of  film  that  had  apparently  ceased  to  exist.  While 
essentially  a  melodrama,  it  rises  so  far  above  the  average  for  that  class 
that  it  can  also  be  sold  as  a  powerful  and  realistic  drama  for  patrons  who 
like  substance  in  their  action  films. 

The  screenplay  and  production  are  by  Harry  Kleiner,  a  proven  talent 
at  this  sort  of  thing  ("The  Street  with  No  Name"  and  "House  of  Bam- 
boo"), but  this  is  the  first  theatrical  effort  by  director  Paul  Stanley,  who 
comes  from  television.  And  the  leading  roles  are  played  by  John  Saxon 
and  Linda  Cristal,  whose  previous  work  on  the  screen  has  barely  hinted 
at  the  kind  of  impact  thev  deliver  here. 

Let  it  be  duly  recorded  that  the  plot  framework  is  nothing  new.  It's  the 
one  about  the  slum  kid  sent  to  jail  who  wants  to  go  straight  when  he 
gets  out  but  is  prevented  by  evil  companions  and  a  seductive  dame.  This 
one  has  been  done  again  and  again. 

It  all  has  a  fresh  and  exciting  look,  however,  thanks  to  the  imagination 
of  the  talents  involved.  Kleiner's  script  places  the  hero  in  a  millieu  seldom 
explored  in  movies  so  far— the  slums  of  Spanish  Harlem  in  New  York. 
And  director  Stanley  makes  the  sights  and  sounds  of  this  world  come  to 
life  as  an  integral  part  of  the  film. 

More  than  that,  with  the  help  of  actor  Saxon,  they  create  an  arresting 
protagonist,  one  neither  all-good  nor  all-bad.  He  comes  out  of  prison 
with  a  strong  desire  to  renew  his  ties  with  his  tradition-bound  father, 
get  an  honest  job  and  settle  down.  But  he  also  vearns  to  lise  above  his 
family  background  and  escape  from  the  "Barrio"  (ghetto)  to  the  world 
beyond.  This  desire  is  exploited  by  his  colleagues  in  crime  who  lure  him 
back,  despite  his  early  resistance,  to  the  old  wavs.  His  passion  for  a 
sensuous  Cuban  beauty,  who  marries  him  at  his  insistence  and  then 
leaves  him  because  she  cannot  be  faithful,  is  another  cause  of  his  even- 
tual downfall. 

While  external  circumstances  play  their  part,  however,  it  is  the  hero's 
own  impetuousness  and  folly  that  contribute  most  to  his  doom.  This  point 
the  film  makes  ringingly  clear. 

The  leading  role  is  well-written  and  actable,  and  Saxon  responds  with 
an  intense  and  dynamic  performance  that  is  the  core  of  the  picture.  And 
Miss  Cristal  also  has  a  complex  part  that  she  plays  with  great  vitality 
as  the  Delilah  who  contributes  to  her  husband's  fall.  Harry  Townes, 
Perry  Lopez,  and  Don  Gordon  are  sleazy  as  the  hoodlums  who  tempt 
the  hero  back  to  crime,  and  Joseph  Calleia  gives  a  moving  performance 
as  his  father. 

Aside  from  a  colorful  atmosphere  and  vivid  characters,  "Cry  Tough" 
boasts  also  a  swift  and  sizzling  pace.  Violence  erupts  intermittently— in 
a  dance  hall  brawl,  a  deadly  knife  fight,  an  alley  beating,  and  an  ela- 
borately planned  robbery  at  the  climax.  An  excellent  jazz  score  by  Laurin- 
do  Almeida  whips  up  the  tempo  in  these  and  other  scenes. 
Running  time,  83  minutes.  Ceneral  classification.  Release,  in  August. 

Richard  Gertner 


'Porgy'  Bow  in  Toronto 
Will  Benefit  Variety  Club 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  26.  -  The 
Canadian  premiere  of  Samuel  Gold- 
wyn's  "Porgy  and  Bess"  at  the  Tivoli 
Theatre,  Toronto,  Aug.  12,  will  be 
a  benefit  performance  for  Variety  Vil- 
lage of  Toronto,  Variety  Club,  Tent 
No.  28. 

Variety  Village  is  Tent  28's  top 
charitable  project  catering  to  physi- 
cally handicapped  children  of  all 
kinds  in  Toronto  area. 

Dan  Krendel,  chief  barker,  and  J. 
J.  Fitzgibbons,  Jr.,  assistant  chief 
barker,  set  the  sponsorship  with  the 
Tivoli's  group  sales  ofiBce. 


'U'  Sets  Audie  Murphy; 
NBC  Relinquishes  Him 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  26.  -  Univer- 
sal-International, which  holds  a  one- 
picture-a-year  contract  with  Audie 
Murphy  for  the  next  six  years,  has 
pre-empted  the  services  of  the  actor, 
who  is  currently  filming  a  new  tele- 
vision series,  "Whispering  Smith,"  to 
star  in  a  motion  picture,  "Hell-Bent 
for  Paradise."  Consequently,  since 
only  five  episodes  of  the  series  are 
completed,  NBC  has  postponed  the 
scheduled  September  air  date. 

Production  »>n  the  series  will  be 
resumed  afte»  Murphy  completes  the 
picture. 


News  of  Day 


( Continued  from  page  1 ) 
shoots  the  film  and  makes  up  the  reel. 
The  Universal  Newsreel  staff  headed 
by  Tom  Mead,  editor,  edits  and  scores 
it.  Printing  is  done  by  Pathe  Labora- 
tories. 

The  arrangement  was  entered  into  at 
a  time  when  the  continuance  of  most 
of  the  industry's  newsreels  was  a  ques- 
tion mark.  Warner  Pathe  News  had 
closed  down  and  Paramount  News  was 
about  to.  The  deal  resulted  in  impor- 
tant economies  for  the  Universal 
Newsreel  operation  and  is  regarded  as 
beneficial  to  both  organizations. 

O'Connor  Pleased 

John  J.  O'Connor,  Universal  Pic- 
tures vice-president,  when  asked  about 
the  arrangement  yesterday  expressed 
satisfaction  with  the  way  it  is  working. 
He  observed  that  prior  to  the  deal  the 
newsreel  was  not  earning  its  produc- 
tion costs.  Now  it  is  able  to  throw  off 
something  to  help  meet  distribution 
costs. 


TOA  Urges  , 

( Continued  from  page  1 ) 
on  a  far  more  comprehensive  basis, 
more  quickly,  and  more  effectively. 
MPI  should  have  the  support  of  every 
person  associated  with  a  theatre,  to 
the  fuU  extent  of  his  financial  abifity 
to  participate." 

Kerasotes  said  TOA  was  in  full 
accord  with  the  aims  of  MPI,  which, 
he  said,  were  described  in  MPI's  pros- 
pectus as  "opposing  proposals  for  the 
liquidation  of  any  major  production 
and  distribution  company,  suggesting 
to  fibn  company  management  the  type 
and  kind  of  films  most  needed  by  and 
suitable  for  theatres,  and  cooperating 
with  and  assisting  the  management  of 
film  companies  to  conduct  constructive 
research  and  improve  production-dis- 
tribution and  exhibitor  relations." 

Praises  Officers 

He  said  TOA  was  also  impressed 
with  the  calibre  of  officers  and  di- 
rectors of  MPI,  headed  by  Howard 
E.  Jameyson  of  Kansas  City  and 
Walter  Reade,  Jr.  of  Oakhurst,  N.  J., 
who  is  a  past  president  of  TOA. 
"They  are  men  of  integrity  and  re- 
sponsibility in  our  industry"  who 
should  "provide  the  dynamic  con- 
structive leadership  and  sound  judg- 
ment" required  of  such  an  investment 
program. 

'Angel'  Team 

( Continued  from  page  1 ) 
for  Life;  and  Bob  Seamon,  director 
of    motion    picture    advertising  for 
Look. 

The  executives  to  be  visited  this 
week  are  Harry  Mandel,  RKO  Thea- 
tres; Edward  Hyman,  AB-PT  Thea- 
tres, and  Ernest  Emerling,  Loew's 
Theatres.  Other  theatremen  will  be 
contacted  in  succeeding  weeks. 

As  part  of  the  campaign  outline, 
the  executives  will  be  shown  tlie  spe- 
cial new  star  trailer  featuring  May 
Britt  and  will  hear  radio  spots  and 
music,  tailored  for  "Blue  Angel"  pro- 
motion. 


154  ANNIVERSARY  of  independent  production 


w 


on  our 

salute  ...  the  Artists,  Directors,  Writers,  Technicians,  members  of  on 
organization  and  officers,  executives  and  personnel  of  Paramount  Studios 


are  among  those  discovered, 
placed  under  contract  and  introduced  to  the  screen 
in,  Hal  Wallis  productions, 


,  SCOTT  •  ANTHONY  FRANCIOSA  •  DOLORES  HAR 

T«V.EARLHOU.AN.CORR«CA.WT 

andlheseexcitininewcomm 
WANBUCKMAN.  BARBARA LAWSON-CNOIWOD 


in  American  debut 


and  now  our  16th  year  releases 


"lAST  W;!So/. „ou,»AN 

„  .,«»so  CMOW  JONES 

story  by  ^ 

JERRY  SHIP" 
*<DONT  GIVE  UP  Tn»  ^^^^^ 


are  among  th^ 
forty-five  features  produced  by  Hal  Walli 
for  Paramount  Picture: 


and  our  1  J^h  year 

productions  in  preparat 


We  gratefully  acknowledge  the  efforts  of  the  many 
talented  people  who  have  made  these  past  fifteen  years 
of  achievement  possible.  We  look  to  the  future  with 
confidence  to  a  contiriuation  of  this  happy  mutual 
experience  at  Paramount  Studio. 

HAL  B.  WALLIS 
JOSEPH  H.  HAZEN 


FIFTEEN    YEARS    OF  ACHIEVEMENT 


Happy  Anniversary 


to 


and  to 

Hal  B.  Wallis  and  Joseph  H.  Hazen 
and  their  Organization 
on  the  occasion  of  their 
15th  year  of  independent 
production... 

Our  sincere  best  wishes  ^^jSmLb*- 


for  many  more  happy 
and  productive  years  with 


Motion  Picture  Daily 


Monday,  July  27, 


Television  Today  feature  review: 

r  nil  I     II  lllllill|ll|HIJJJJ.JJ„J   ■  IMOMMMMMMMnHNai 

Offer  Package 


( Continued  from  page  1 ) 
Theatre  of  the  Air,   Inc.,   and  Sig 
Shore,  president  of  Video  Artists,  Inc. 
The  French  and  Italian  fihns  are  to 
be  dubbed. 

A  condition  of  sale  for  the  films  is 
that  the  station  must  play  them  as  a 
series  entitled  "Art  Theatre  of  the  Air" 
and  will  not  be  permitted  to  inter- 
sperse them  with  other  product  in 
other  time  periods.  Any  station  pur- 
chasing this  group  will  automatically 
gain  first  refusal  on  any  subsequent 
packages  to  be  released  by  this  group. 

Titles  Not  Revealed 

Titles  cannot  be  revealed  at  the 
moment  as  many  of  the  films  are  still 
in  theatrical  release,  it  was  stated. 

Acting  as  distributors  for  Art  The- 
atre of  the  Air,  Inc.,  on  this  package 
as  well  as  three  hours  of  Russian 
ballet  fihns  will  be  Video  Artists,  Inc., 
headed  by  Sig  Shore.  Representing  the 
firm  in  the  East  is  Pete  Jaeger,  former- 
ly of  MGM-TV.  Veteran  film  salesman 
Dave  Wolper  will  handle  the  western 
stations. 


'Bells'  Special  Begins 
CBS-Susskind  Series 

"The  Bells  of  St.  Mary's"  will  be 
presented  as  a  90-minute  dramatic 
special,  live  from  New  York,  on  the 
CBS  Television  Network,  Tuesday, 
October  27,  at  8:30  P.M.,  under  the 
sponsorship  of  General  Mills  and  the 
Westclox  division  of  General  Time 
Corp. 

David  Susskind  will  produce  the 
television  dramatization  of  Leo  Mc- 
Carey's  film  production,  which  starred 
Bing  Crosby  and  Ingrid  Bergman,  as 
the  first  of  three  90-minute  programs 
on  the  CBS  Television  Network  in 
the  series  titled  "Special  Tonight." 

Stars  Being  Sought 

The  TV  program  will  be  adapted 
from  Dudley  Nichols'  screenplay. 
Negotiations  are  now  in  progress  for 
the  adapter  and  stars  of  the  televi- 
sion special.  Other  properties  in  the 
series  will  be  selected  from  outstand- 
ing MGM  screen  successes,  including 
"Mrs.  Miniver,"  "Ninotchka"  and 
"The  Citadel." 


SDG  Nominates  Six 
For  1959  First  Half 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  26.  -  Six 
motion  pictures  released  during  first 
half  of  1959  have  been  nominated  for 
directorial  achievement  awards  by  the 
Screen  Directors'  Guild,  Frank  Capra, 
Guild  president,  announced  on  Fri- 
day. 

Three  for  UA;  2  for  Fox 

Feature  films  selected  by  a  vote 
of  guild  membership  were:  "Com- 
pulsion," 20th  Century-Fox;  director, 
Richard  Fleischer;  assistant,  Ben 
Kadish;  "Diary  of  Anne  Frank,"  20th 
Century-Fox,"  director,  George 
Stevens;  assistant,  David  Hall;  "A 
Hole  in  the  Head,"  Sincap-UA;  di- 
rector, Frank  Capra;  assistants.  Art 
Black,  Jack  Berne;  "The  Horse  Sol- 
diers," Mirisch-UA;  director,  John 
Ford;  assistant,  Wingate  Smith;  "The 
Nun's  Story,"  Warner  Brothers;  direc- 
tor, Fred  Zinnemann;  assistant, 
Charles  Hansen;  "Some  Like  It  Hot," 
Ashton-UA;  director,  Billy  Wilder;  as- 
sistant, Sam  Nelson. 

Earlier  this  year  membership 
nominated  "Rally  Round  the  Flag, 
Boys,"  "The  Shaggy  Dog,"  "Rio 
Bravo"  and  "Imitation  of  Life." 

More  Will  Be  Named  Later 

Additional  films  will  be  nominated 
for  directorial  achievement  during  the 
rest  of  this  year  and  final  awards  for 
1959  will  be  presented  at  the  Direc- 
tor's Guild  Annual  Awards  Dinner 
early  next  year. 

All  nominated  films  are  screened 
for  Guild  members  at  the  Screen  Di- 
rector's Guild  Theatre. 


AFM  Asks  Certification 
As  Studio  Bargainer 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  26.  -  The 
American  Federation  of  Musicians, 
AFL-GIO  has  filed  a  petition  with 
the  National  Labor  Relations  Board 
office  in  Los  Angeles  calhng  for  an 
election  to  certify  AFM  as  collective 
bargaining  representative  for  musi- 
cians in  major  motion  picture  studios. 
The  petition  was  filed  immediately 
following  anniversary  of  the  original 
NLRB  certification  of  the  Musicians 
Guild  of  America,  Inc.  in  major  stu- 
dios. 

AFM  contends  that  an  existing  MGA 
contract  with  the  major  studios  could 
not  serve  as  a  bar  to  an  election  be- 
cause it  "does  not  conform  to  union 
security  limitations"  as  provided  in 
the  National  Labor  Relations  Act. 

Under  the  Guild  contract,  AFM 
pointed  out,  an  employer  may  pay 
dues  to  MGA,  in  behalf  of  a  musi- 
cian without  the  musician  actually 
joining  the  guild,  and  federal  law 
prohibits  this  type  of  payment  by  an 
employer  to  a  union. 

Now  It's  'Tall  Story' 

HOLLYWOOD,  July  26.  -  "Tall 
Story"  has  been  chosen  as  final  title 
of  Joshua  Logan's  Mansfield  Produc- 
tion for  Warner  Brothers,  which  will 
star  Anthony  Perkins,  Jane  Fonda 
and  Ray  Walston.  Decision  to  revert 
from  the  tentative  title,  "The  Way 
the  Ball  Bounces,"  back  to  the  orig- 
inal "Tall  Story"  title  of  the  New 
York  stage  hit  by  Howard  Lindsay 
and  Russell  Grouse  was  announced  by 
the  studio.  Logan  directs  and  pro- 
duces "Tall  Story." 


Cast  a  Long  Shadow        Wild  Strawberries 

[ylirisch  —  UA 

Audie  Murphy  and  Terry  Moore 
star  in  this  Mirisch  Company  presen- 
tation, which  serves  up  a  generous 
portion  of  Western  action  and  ro- 
mance. Murphy,  of  course,  is  an  action 
star  of  good  standing,  and  Miss  Moore 
has  been  around  long  enough  to  have 
her  own  faithful  following  of  fans,  so 
the  picture  has  sufficient  marquee 
dressing,  even  if  the  screenplay  by 
Martin  M.  Goldsmith  and  John  Mc- 
Greevey  often  goes  rambling  olf  in 
too  many  directions. 

A  young  good-for-nothing.  Murphy 
returns  to  his  birthplace  when  he 
learns  that  he  has  been  willed  a  large 
parcel  of  land  by  a  late  cattle  baron 
generally  believed  to  have  been  his 
father.  Believed  is  the  word,  for  Mur- 
phy, an  illegitimate  child,  has  never 
positively  known  who  his  father  was, 
and  for  this  reason  has  led  an  aim- 
less, unhappy  life. 

Returning  to  his  newly  inherited 
ranch.  Murphy  wants  only  to  sell  it 
and  get  on  his  way,  but  he  has  not 
reckoned  with  a  reunion  with  his  for- 
mer sweetheart.  Miss  Moore.  Meeting 
her  again,  and  rummaging  through 
the  house  of  a  man  who,  it  now  seems 
certain,  really  was  his  father.  Murphy 
becomes  taken  with  the  idea  of  set- 
tling down  to  a  normal  life.  In  this 
frame  of  mind,  he  tells  the  prospec- 
tive buyers  of  the  ranch,  all  people 
who  had  worked  for  the  late  owner, 
that  he  has  decided  not  to  sell,  but 
that  they  can  continue  on  in  his  em- 
ploy. 

But  there  are  outstanding  debts  on 
the  land  which  must  be  paid,  necessi- 
tating a  hurried  cattle  drive  to  Santa 
Fe.  A  group  of  jealous  enemies  try 
to  keep  Murphy  from  reaching  his  des- 
tination, but  he  finally  makes  it,  with 
a  happy  future  with  Miss  Moore  indi- 
cated. 

Under  Thomas  Carr's  direction, 
this  Walter  M.  Mirisch  production 
never  really  gets  rolling  until  the  cat- 
tle drive.  However,  it's  fun  to  watch 
Murphy  in  his  somewhat  plodding 
movement,  and  supporting  player 
John  Dehner  turns  in  a  commendable 
performance  as  a  cattleman  who  turns 
out  to  be  the  real  father  of  the  hero, 
a  surprise  that  is  held  out  till  near 
the  end  of  the  film.  Also  contributing 
good  support  to  the  stars  are  James 
Best,  Rita  Lynn,  Denver  Pyle,  Ann 
Doran  and  Stacy  B.  Harris. 
Running  time,  82  minutes.  General 
classification.  Release,  in  July. 

Warren  G.  Harris 


Calif.  Suit  Moved  to  N.Y. 

The  multi-million  dollar  anti-trust 
and  breach-of-contract  suits  filed  by 
King  Brothers  Produdtions  against 
RKO  Teleradio  Pictures,  General  Tire 
and  Rubber  Co.,  Universal  Pictures 
and  others  last  November  have  been 
removed  by  the  defendants  from 
California  to  New  York  Federal  Court 
jurisdiction,  it  was  reported  at  the 


Svensk   Filmindustri — Janus  Fil 

Written   and   directed   by  In*;; 
Bergman,  whom  many  serious  stuc 
of  the  film  consider  to  be  one  of . 
few  authentic  geniuses  in  motion 
ture  production  today,  "Wild  St 
berries"  will  be  high  on  the  nuis 
list  of  discriminating  movie-goei 
But  this  is  not  only  Bergman's 
umph,  for  he  must  share  any  hoi 
due  him  with  79-year-old  ^'ictor 
Strom,  a  pioneer  film  personality 
herein  delivers  a  performance  of 
greatest  integrity.  Together,  these 
Swedish    talents    achieve    a  cl; 
statement  of  the  dried  fruits  of 
tism. 

Produced  by  Allan  Ekelund,  thi 
the  story  of  a  retired  professoi 
medicine,  whose  life  has  been  on, 
professional  honor  and  interior  is 
tion.  Enroute  from  Stockholm  to 
other  city  to  receive  an  honorary 
gree  celebrating  the  50th  anniver; 
of  his  graduation  from  the  univer 
he  travels  a  road  pungent  with  me 
ries  of  his  early  life. 

Passing  a  deserted  summer  cot< 
where  he  and  his  family  spent  t; 
vacations,  the  professor,  played 
Seastrom,  comes  upon  the  spot  wl! 
he  picked  wild  strawberries  as  a  I 
This  brings  back  memories  of  the  f! 
ily  scene  and  evokes  the  happier  ; 
ments  of  childhood  when  one 
seemingly  free  to  grow  in  any  dii 
tion  he  desired. 

But  this  reverie  is  soon  broken, 
the  professor  continues  his  jourr 
later  meeting  a  quarrelsome  man 
couple  who  are  perhaps  symbolic 
his  own  marital  difficulties.  Travel 
v^'ith  Seastrom  have  been  his  dau 
ter-in-law,  herself  a  dissatisfied  w 
and  a  trio  of  young  hitchhikers,  wlii 
exuberance  for  life  teach  the  profes 
an  important  lesson. 

After  a  quick,  cold  reunion  with 
96-year-old  mother,  the  professor 
rives   for   the   honorary  ceremoni 
Many  pleasant  memories  have  aw; 
ened  the  professor  to  the  fact  that 
has  lived  the  better  part  of  his  cart 
too  much  to  himself,  and  he  makes 
first  attempt  at  being  a  more  op 
and  sympathetic  person  by  offerii 
to  cancel  a  debt  owed  him  by  his  s( 
This  gesture  has  a  certain  positive  > 
feet  upon  the  son,  whose  marriage  1; 
been  the  victim  of  an  almost  here* 
tary  uncommunicativeness. 

As  in  the  case  of  Bergman's  earlij 
productions,  which  included  "Smil 
of  a  Summer  Night"  and  "The  Se, 
enth  Seal,"  "Wild  Strawberries" 
heavily  symbolic,  leaving  an  undf 
standing  of  the  themes  it  unearths  i' 
to  what  the  viewer,  in  thinking  aii 
feeling,  brings  to  it. 
Running  time,  90  minutes.  Genet 
classification.  Current  release. 

W.  G 


weekend.  The  actions  involve  dist^ 
bution  of  King  Brothers'  "The  Bray 
One"  and  claim  breach  of  contract  1 
regard  to  "Carnival  Story" 
"Drums  in  the  Deep  South." 


FOLLOW 


LEADER 


You  don't  have  to 
scout  around. ..just 
follow  the  leader  and 
blaze  a  trail  to  your  box- 
office  with  coming 
attraction  trailers. 

Trail  ers  take  all  the 
merit  badges  for  deliver- 
ing your  message  clear 
and  direct! 

(  MAXIMUM 
Result:  (  AUDIENCE 
(  IMPACT! 


r  f  14 


PRflf  BfJBY  I 


SERVICE 

Of  THf  /nousmt 


«r  >  •'-..■■■ri'' 


f  -A 


V 


Seven 
Snarling  Strangers. 

They  Took 
The  Town  By  Storm , 
And  The 
Women  By  Force! 


SECURITY  PICTURES,  INC. 
Presents 


Also  starring  ALAN 

See  DAVID 

NELSON 

. . .  lie's  terrific 
in  tils  first 
starring  role! 


The  Academy  Award  Winning  Titan 
In  Another  Rugged  Role! 


IL»dNEHEMIAHPEW 


Screenplay  by 

PHILIP  YORDAN 

Produced  by 

SIDNEY  HiUtMON 

Directed  by 

ANDRE  DEIOTH 


"ACTION  TENSEl  -.^moaily 
STRONG  MARQUEE  NAMES!"* 


40th  Anniversary  f  1919-1959 


THRU 

UA 


MOTION  PICTURE 

DAILY 


iL.  86,  NO.  19 


NEW  YORK,  U.S.A.,  TUESDAY,  JULY  28,  1959 


TEN  CENTS 


Harm  and  Dismay^ 


ilms  Council 
>f  Britain 

Lttacks  Tax 


\cpresses  Fear  Many  More 
leatres  May  Have  to  Close 


By  PETER  BURNUP 

London,  July  25  (By  Air  Mail). 
Alarm  and  dismay"  is  expressed  by 
y  Cinematograph  Films  Council  in 
'annual  report  about  tlie  failure  of 
j  Chancellor  of  the  Exchequer  to 
|)lish  the  entertainment  tax  com- 
tely.  As  a  result  of  the  Chancellor's 
ure,  the  Council  feels  "many  more 
emas  in  this  country  will  undoubt- 
y  close  and  the  home  market  for 
{Continued  on  page  2) 


\un'sStory"(Hfto  Top 
isiness  in  London 

By  PETER  BURNUP 

London,  July  25  (By  Air  Mail). 
oUowing  last  evening's  spectacular 
i'liing  at  the  1,610-seated  Warner 
eatre  in  Leicester  Square,  "The 
m's  Story"  sparked  off  to  early 
irning  advanced  sale  booking  which 
rtled  the  West  End  experts.  The 
formances  had  been  keyed  to  the 
( Continued  on  page  5 ) 


io  Legislature  Adjourns; 
)  Action  on  Film  Bills 


Special  to  THE  DAILY 

GLUMBUS,  O.,  July  27.  -  The 
lio  Legislature  adjourned  the  1959 
jsion  at  the  weekend  without  hav- 
;  had  a  chance  to  vote  on  several 

I  ri  censorship   and  film  regulation 

II  )posaIs.  None  of  the  bills  got  out  of 
1  nmittee. 

<j[t  is  considered  likely  that  pro- 
isorship  forces  will  attempt  to  push 
^!  ough  some  form  of  film  regulation 
i  i  the  next  regular  session,  scheduled 
*  January,  1961. 


REVISION  TODAY-page  5 


Canada  Announces  New  Commercial  TV 
Channels;  See  Scramble  for  Licenses 

From  THE  DAILY  Bureau 

TORONTO,  July  27.— The  Government  has  announced  that  the  Board  of 
Broadcast  Governors  will  begin  accepting  applications  for  television  stations 
in  areas  now  served  exclusively  by  the  publicly-owned  Canadian  Broadcasting 
Corp. 

A  mad  scramble  for  licenses  is  expected  to  follow  the  announcement,  with 
the  healings  scheduled  to  begin  in  September.  The  construction  of  the  new 
stations  will  come  next  year.  Cities  expected  to  receive  second  stations  are 
Halifax,  Montreal,  Ottawa,  Toronto,  Winnipeg  and  Vancouver.  Thirty  ap- 
plications are  expected  for  the  Toronto  franchise  alone. 


S.C.  Blue  Law  Muddle 
Goes  On;  Acquit  Many 

Special  to  THE  DAILY 

SPARTANBURG,  S.  C,  July  27.- 
The  confused  South  Carolina  blue  law 
enforcement  situation  was  further 
complicated  last  week  with  the  serv- 
ing of  warrants  to  three  Hartsville 
exhibitors  charged  with  operating  on 
Sundays. 

No  trial  date  has  been  set  for  the 
cases,  which  could  result  in  $50  fines 
to  the  defendants.  The  exhibitors  are 
( Continued  on  page  4 ) 

Admission  Prices  Still 
Rising,  Bureau  Reports 

From  THE  DAILY  Bureau 

WASHINGTON,  July  27.-Motion 
picture  admission  prices  continued  to 
rise  to  a  new  high  in  the  second  quar- 
ter of  this  year,  after  having  dropped 
steadily  through  1958. 

The  Bureau  of  Labor  Statistics  re- 
(Continued  on  page  4) 


UA  Sets  Sales  Drive 
To  Honor  L  R.  Velde 

A  23-week  billing,  collections  and 
playdate   drive    honoring   James  R. 
Velde,  United  Artists'  newly-elected 
vice  -  president 
in    charge  of 
domestic  sales 
was  announc- 
ed yesterday  by 
the  company. 

The  sales 
campaign,  the 
most  intensive 
in  UA's  40-year 
history,  will  be 
CO  -  captained 
by  vice  -  pres- 
idents William 
J.  Heineman 
and     Max  E. 

Youngstein.  The  drive  gets  underway 
this  month. 

More  than  $60,000  in  cash  prizes 
will  be  awarded  to  the  33  competing 
( Continued  on  page  5) 


James  R.  Velde 


Coast  AFL-CIO  Group  Asks  Federal 
Action  Against  ^Runaway  Production' 

From  THE  DAILY  Bureau 

LOS  ANGELES,  July  27.-The  Los  Angeles  County  Federation  of  Labor, 
AFL-CIO,  has  approved  unanimously  a  resolution  condemning  "runaway" 
motion  picture  production  and  calling  for  enactment  of  a  Federal  law  re- 
quiring   that    all    motion  pictures 


made  in  foreign  countries  and 
exhibited  in  the  United  States  be 
plainly  labeled  in  the  main  screen 
title  with  the  country  of  origin. 

The  resolution  was  introduced  at 
a  meeting  of  the  labor  federation  by 
H.  O'Neil  Shanks,  secretary  of  the 
Hollywood  AFL  Film  Council,  com- 
posed of  unions  and  guilds  represent- 
ing more  than  24,000  employees  in 
the  motion  picture  industry.  It  calls 


for  a  resolution  to  be  transmitted  to 
the  California  Labor  Federation, 
AFL-CIO,  holding  its  state  conven- 
tion in  San  Diego  next  month,  with 
a  request  for  concurrance  and  trans- 
mission for  action  by  the  next  na- 
tional convention  of  the  AFL-CIO,  to 
be  held  in  San  Francisco  in  Septem- 
ber. 

By  its  text,  the  resolution  is  appli- 
(Continued  on  page  5) 


20th-Fox  Plan 

Pnts  Campaign 
For  New  Film 
To  Exhibitors 


Hyman  Enthusiastic  Over 
Plans  for  Sept.  Release 


(Picture  on  Page  3) 
By  WARREN  G.  HARRIS 

Hope  that  20th  Century-Fox's  pre- 
sentation of  its  campaign  for  "Blue 
Angel"  here  yesterday  was  "indicative 
of  things  to  come  on  the  part  of  all 
distributors,"  was  expressed  by  Ed- 
ward L.  Hyman,  vice-president  of 
American  Broadcasting  -  Paramount 
Theatres. 

"It's  too  bad  that  all  19,000  exhibi- 
tors in  this  country  can't  be  here," 
Hyman  said,  following  an  outline  of 
the  campaign  to  AB-PT  executives 
and  the  trade  press  at  the  AB-PT 
(Continued  on  page  3) 

Wometco  Reports  Gain 
For  First  1959  Half 

Special  to  THE  DAILY 

MIAMI,  July  27.  -  Net  income  of 
$371,287  is  reported  by  Wometco  En- 
terprises for  the  24  weeks  ended  June 
20,  as  compared  with  net  of  $315,709 
for  the  corresponding  period  last  year. 

Gross  income  for  the  1959  half 
amounted  to  $4,740,379,  against  gross 
(Continued  on  page  5) 


Cleve.  Business  Continues 
Strong;  Holdovers  Prevail 

Special  to  THE  DAILY 

CLEVELAND,  July  27.  -  Theatre 
business  continues  on  the  upgrade 
here  with  the  first  runs  leading  the 
way  to  better  boxoffice  grosses.  Smash 
hits  are  "A  Hole  in  the  Head,"  "The 
Five  Pennies,"  "Last  Train  from  Gun 
Hill,"  all  being  held  over.  And  in  the 
neighborhoods,  "South  Pacific"  rolled 
up  a  sensational  take  in  its  first  sub- 
run  engagements  in  six  neighborhood 
theatres,  all  holding  it  over.  Picture's 
second  city  break  will  be  Aug.  19 
when  five  or  six  approved  theatres 
will  present  it. 


Motion  Picture  Daily 


Tuesday,  July  28, 


PERSDML 
MEIVTIDI 


TXriLLIAM  J.  HEINEMAN,  Unit- 
*V  ed  Artists  vice-president  in 
charge  of  distribution,  and  Seymour 
PoE,  producers'  representative,  wiU 
leave  here  today  for  London  Wa 
B.O.A.C. 

• 

Joseph  Moskowitz,  20th  Century- 
Fox  vice-president  and  Eastern  studio 
representative,  will  return  to  New 
York  today  from  London. 

• 

Richard  Einfeld,  producer,  will 
arrive  in  New  York  today  from  the 
Coast. 

• 

Leo  Wilder,  of  the  Warner  Brothers 
pubhcity  department,  has  returned  to 
his  duties  following  surgery  at  Mount 
Sinai  Hospital  here. 

• 

Bruce  Eells,  executive  vice-presi- 
dent of  United  Artists  Television,  has 
returned  to  New  York  from  Holly- 
wood. 

• 

David  O.  Selznick,  and  his  wife, 
Jennifer  Jones,  with  their  daughter 
Mary  wiU  return  to  New  York  from 
Europe  today  aboard  the  "Queen 
EHzabeth." 

• 

Sam  Spiegel,  producer,  will  leave 
New  York  for  London  today  via 
B.O.A.C. 

• 

Joseph  E.  Levine,  president  of  Em- 
bassy Pictures,  and  his  press  agent, 
Bill  Doll,  wiU  leave  here  tomorrow 
to  attend  premieres  of  "Hercules"  in 
Los  Angeles  and  Chicago. 

• 

J.   H.   Simpson,   vice-president  of 
Capital  Releasing  Corp.,  Atlanta,  has 
left  there  for  Chattanooga,  Term. 
• 

Samuel  T.  Wilson,  theatre  editor 
of  the  Columbus  Dispatch,  has  re- 
turned to  his  duties  following  a  bout 
with  bronchial  pneumonia. 

• 

Gordon  McLendon,  president  of 
McLendon  Radio  Pictures,  Dallas,  has 
left  there  for  Hollywood. 

• 

Robert  Blitz,  Warner  Brothers 
salesman  in  Cleveland,  is  convalescing 
at  Euclid  General  Hospital  there  fol- 
lowing surgery. 

• 

Mrs.  Leonard  Sampson  has  given 
birth  in  New  Haven,  Conn.,  to  a  girl, 
Amy.  Father  is  partner  in  the  Nutmeg 
Theatre  Circuit.  The  newcomer  is 
their  third  child. 

• 

Sheldon  Reynolds,  producer-di- 
rector, has  arrived  in  New  York  from 
the  Coast.  He  is  en  route  to  Europe. 


EKC  First  Half  Sales  and  Earnings  Films  Counc 
Reported  Above  Any  Similar  Period 


First-half  sales  and  earnings  of  the  Eastman  Kodak  Company  were  sub- 
stantial!)' higher  than  a  year  ago  and  were  the  best  the  company  has  had  for 
any  corresponding  period,  it  was  reported  yesterday  by  Thomas  T.  Harsrave 

chairman,  and  Albert  K.  Chapman,  

president. 

Consolidated  sales  of  the  company's 
estabhshments  in  the  United  States 
for  the  first  half  (24  weeks  ended 
June  14)  were  $400,786,235,  about 
13  per  cent  more  than  sales  of  $353,- 
621,635  for  the  similar  period  of  1958. 

Net  earnings  were  $52,720,909, 
about  41  per  cent  higher  than  the 
$37,330,269  reported  for  the  1958 
first  half.  A  year  ago,  effects  of  the 
recessfon  in  general  business  and 
various  special  factors  had  resulted  in 
a  7  per  cent  drop  in  earnings  from  the 
1957  first  half. 


$1.36  per  Common  Share 

First-half  earnings  for  1959 
equaled  $1.36  per  common  share  on 
the  38,382,246  shares  now  outstand- 
ing. On  the  same  comparative  basis, 
net  earnings  for  1958  were  about 
$.96  per  share.  (A  year  ago  earnings 
equal  to  $1.93  per  common  share 
were  reported  on  the  19,191,123  com- 
mon shares  then  outstanding.  A  one- 
for-one  stock  distribution  made  in 
April,  1959,  increased  the  outstand- 
ing common  shares  from  19,191,123 
to  38,382,246.) 

Net  earnings  were  13.2  per  cent 
of  sales  this  year,  compared  with  10.6 
per  cent  a  year  ago. 

Up  45%  Over  Last  Year 

Pre-tax  earnings  were  $112,220,- 
909,  about  45  per  cent  more  than  the 
$77,330,269  for  the  1958  first  half. 
The  provision  for  income  taxes 
amounted  to  $59,500,000  against 
$40,000,000  a  year  ago. 

For  the  second  quarter  of  1959, 
total  sales  were  $210,985,259,  about 
11.5  per  cent  higher  than  for  the 
corresponding  period  last  year.  Net 
earnings  for  the  quarter  were  $29,- 
888,489,  about  33  per  cent  more  tlian 
a  year  ago. 


British  Open  Meetings 
On  Studio  Wage  Scales 

From  THE  DAILY  Bureau 

LONDON,  July  25  (By  Air  Mail)- 
The  storm-in-a-teacup  dispute  which 
led  unhappily  to  a  one-day  token 
strike  in  studios  here  is  levelling  out. 

Following  the  resumption  of  studio 
work,  a  meeting  took  place  between 
representatives  of  NATKE-but  with- 
out Sir  Tom  O'Brien— and  of  the  two 
producer  associations,  the  British  Film 
Producers'  Association  and  the  Fed- 
eration of  British  Film  Makers. 

As  an  outcome  thereof  special 
meetings  have  been  called  of  the  ex- 
ecutive councils  of  both  producer 
bodies  to  consider  the  NATKE  claim 
for  a  re-examination  of  the  studios' 
wage  structure  in  regard  to  NATKE 
grades  vis-a-vis  amounts  paid,  in 
similar  grades,  to  members  of  other 
unions. 

Producer  Meetings  Slated 

The  producer  meetings  will  take 
place  next  Wednesday.  The  pro- 
ducers' decisions  will  be  given  to 
union  representatives  on  Thursday. 

In  the  meantime,  the  Electrical 
Trades  Union  has  lodged  a  straight 
wage  claim  for  its  members  working 
in  studios.  At  a  meeting  with  the  two 
producer  bodies,  the  union  asserted 
that  wages  of  studio  electricians  had 
fallen  by  6y4d  per  hour  behind  those 
paid  electricians  on  similar  grades  in 
other  industries. 

The  producers  are  expected  to  give 
their  views  on  the  claim  to  ETU 
representatives  at  another  meeting 
scheduled  to  be  held  on  Thursday. 


CFI  Marks  40th  Year 
With  Lab  Expansion 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  27.-On  the 
occasion  of  its  40th  anniversary,  Con- 
sohdated  Film  Industries  here  has  re- 
cently completed  an  expansion  of  some 
15,500  square  feet  plus  architectural 
and  landscaping  redesign. 

The  expansion  now  brings  the  Hol- 
ly\\'Ood  laboratories  of  CFI  to  a  total 
of  about  113,000  sq.  ft.,  Sidney  P.  So- 
low,  vice-president  and  general  man- 
ager, reported.  New  executive  offices, 
color  control  facihties  and  color 
processing  laboratories  have  been 
provided. 


Freeman  Is  Honored  by 
California  Legislators 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  27.-Califor- 
nia  lawmakers  have  paid  tribute  to 
Y.  Frank  Freeman,  Paramount  Pic- 
tures vice-president  and  board  chair- 
man of  the  Association  of  Motion  Pic- 
ture Producers. 

Assemblyman  Charles  Conrad  pre- 
sented to  Freeman  an  illuminated 
copy  of  a  house  resolution  commend- 
ing Freeman  for  his  more  than  20 
years  of  service  in  California  to  his 
corporation,  the  city  and  state.  Free- 
man has  served  as  a  member  of  the 
board  of  trustees  of  the  University  of 
Southern  Cahfornia,  in  a  position  as 
deputy  chairman  of  the  board  of  the 
Federal  Reserve  Bank  of  San  Fran- 
cisco and  in  other  posts. 


1 


(Continued  from  page  1) 
British  films  will  continue  to  contr 
Entertainment  tax,  the  Coimcil  . 
is  "discriminatory  and  crippling.' 

The  Films  Coimcil  is  the  bod^• 
pointed  by  statute  to  advise  the  B 
of  Trade  on  Quota  and  alHed  mat 
In  view  of  the  growing  tendenc 
special  films  to  be  shown  at  cei 
cinemas  for  long  periods,  the  Coi 
has  recommended  that  exhib 
showing  fihns  on  extended 
should  average  their  quota  ove 
period  of  two  years  instead  of  one 
The  report  also  expresses  regret 
the  Government  has  not  yet  ii 
duced  a  bill  to  amend  the  Quota  lo 
lation  "despite  the  fact  that  i 
agreed  on  all  sides  that  the  pre 
legislation  needs  overhauling." 

The   Board   of  Trade  asked 
Coimcil  for  advice  on  the  questioi 
British  films  that  are  subject  to  bar! 
practices.  ' 

Unfairness  to  Independents  See 

The  Association  of  Indepenc 
Cinemas  pressed  for  the  open  lel 
of  British  fihns,  suggesting  that  it  i 
unfair  that  independent  exhibi 
were  unable  to  obtain  them  w 
they  wanted. 

The  Council  advised  that  the  o] 
market  release  of  films  was  imprac 
able,  but  that  independent  exhibil 
who  felt  themseh'es  unfairly  har 
capped  by  barring  practices  should 
encouraged  to  make  use  of  the  jc 
committee  set  up  by  the  Kinema 
graph  Renters'  Society  and  the  Ci 
matograph  Exliibitors'  Association 
dealing  with  such  complaints. 

'Tosca"  in  15  Houses 

Casolaro-Gigho  Fibn  Distributi 
Co.  will  present  the  film  version 
Puccini's  "Tosca"  in  15  art  theatres- 
the  New  York  metropolitan  area  staj 
ing  tomorrow.  First-run  dates  for  t! 
picture  in  Boston,  New  Orleans  a 
San  Francisco  are  in  negotiation 
the  present  time. 


NEW  YORK  theatre; 


-RADIO  CITT  MUSIC  HALL- 

Rockefeller  Center  •  Ci  6-4600 

AUDREY  HEPBURN 

In  FRED  ZINNEMANN'S  Production  of 

"THE  NUN'S  STORY" 

A  WARNER  BROS.  PICTURE 
in  TECHNICOLOR® 
ond  6AIA  HEIIf  SH6E  SPECTACLE  "BOMAHZA" 


WANTED 

Young,  unmarried  man  to  manage  com- 
bination art  and  domestic  policy  theatre 
in  town  75  miles  from  New  York.  Some 
theatre  experience  preferable.  Good  fu- 
ture for  energetic  and  imaginative  man. 
Write  for  appointment. 

Box  728,  M.  P.  DAILY, 
127a  Bth  AVE.,  N.  Y.  20 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane  Editor-  Tainf.>=  n   T„».    Ar  ■  

Advert.smg  Manager,-  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S  Aa'ron.^n  FHiT^H?!'  •^i^"^f"S  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feckc- 
wood  Bureau,  Yucca-Vme  Building  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Wathinlton  T  A  Ott?n''"K/J  ^f^-g  German,  Vincent  Canby,  Eastern  Editors.  Hol.y 
Bear  St.  Leicester  Square   W   2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  E^torrW  lliam  Paf  New.   FrlVt^^^^^  Club,  Washington,  D.  C;  London  Bureau,  4 

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uesday,  July  28,  19S9 


Motion  Picture  Daily 


3 


'roubles  Price  for  All 
Inaccompanied  Children 

I  Special  to  THE  DAILY 

I  LODI,  O.,  July  27.  -  A  fifty-cent 
ilmission  charge  for  children  not  ac- 
pmpanied  by  an  adult  has  boosted 
jie  adult  business  at  the  Idol  Thea- 
e  here,  the  owner,  William  Burn- 
ie  reports.  When  accompanied  by 
1  adult  the  admission  price  is  25 
i!nts.  Bumside  said  he  was  tired  of 
l»by-sitting  and  changed  his  policy 
(Cater  to  adults  instead  of  children. 


iourt  Orders  Hearing 
'n  Police  in  Theatre 

"  Special  to  THE  DAILY 

|HARTFORD,  July  27.-The  Court 
^  Common  Pleas  Fall  Session  is  to 
^nduct  a  hearing  on  a  permanent  in- 

iction  to  restrain  the  Newington, 
)nn.,  Police  Chief  from  assigning 
i';n  to  the  Newington  Theatre. 
jWilliam  Sprague,  town  counsel,  ex- 
[lined  a  temporary  agreement  has 
len  reached  between  the  Davey- 
jlis  interests,  theatre  owners,  and 
town  not  to  assign  policemen  to 

;  tlieatre  on  Sundays.  This  action  is 
J  forego  a  court  hearing  on  a  tem- 
fary  injunction  restraining  the  chief 

m  such  a  course. 
Ijirving  Ribicoff  of  Hartford,  rep- 
j  en  ting  theatre  owners  Paul  Tolis 
■•i  Poly  crates  Davey,  and  Sprague 
ji'e  accepted  the  temporary  agree- 
rnt  Tolis  and  Davey  have  objected 
I  a  newly-created  town  ordinance 

ich  allows  Police  Chief  William  E. 

lleran  to  assign  men  to  the  theatre 

his  discretion. 


lame  Ohio  ITO  Unit  to 
Ian  Oct.  Convention 

'  Special  to  THE  DAILY 

:LEVELAND,  July  27.-Marshall 
le,  acting  president  of  the  Inde- 
'adent  Theatre  Owners  of  Ohio,  has 
lied  Frank  Murphy,  Loew's  theatre 
^ision  manager;  Sam  Shultz,  Select- 

E Theatres  Circuit  of  Cleveland;  Jack 
nstrong.  Bowling  Green,  and  Louis 
ethe,  Cincinnati,  a  committee  in 
■rge  of  the  Oct.  26-28  state  conven- 
1  to  be  held  in  Columbus. 
The  committee  met  this  week  in 
e's  office  and  laid  plans  for  tlie 
vention  which  will  be  based  on  a 
iness-building  theme, 
"ine  states  a  state-wide  business- 
Iding  plan,  now  in  the  formative 
;e,  will  be  presented  at  the  con- 
ation. He  also  stated  there  will  be 
clinics  on  the  agenda. 


arts  ^Cordura'  Tour 

lichael  Callan,  who  makes  his  mo- 
picture  debut  in  "They  Came  to 
dura,"  is  launching  a  cross-country 
notion  tour  which  will  take  him 
i:leveland,  Detroit,  Chicago,  Mil- 
ikee,  Seattle,  Portland  and  San 
icisco.  The  tour  is  the  second  that 
an  has  made  in  the  past  three 
iths  in  behalf  of  the  production, 
arrived  in  Cleveland  last  night  to 
XI  the  tour. 


Abe  Goodman,  20th-Fox  advertising  director,  shows  the  material  to  Edward 
Hyman  while  Rodney  Bush  and  Charles  Schlaifer  look  on. 

'Anger  Campaign  Outlined 

( Continued  from  page  1 ) 

most  50  per  cent  of  all  households  in 
the  U.S.  Both  Lange  and  Seamon 
made  it  quite  clear  that  Life  and  Look 
would  do  everything  in  their  power 
to  promote  the  unirj(ue  advertisement 
to  the  trade  and  general  public. 

In  addition,  20th-Fox  will  promote 
"Blue  Angel"  with  full-color  page  ads 
in  the  American  Weeklij,  Parade  and 
Weekend,  Abe  Goodman  reported. 
These  newspaper  supplements  cover 
126  cities  in  the  U.S.  and  Canada 
and  reach  approximately  75,000,000 
readers. 


Little  Theatre  here.  He  described  the 
"tailor-made,"  $760,000-plus  cam- 
paign as  "terribly  exciting,"  one  that 
would  get  the  Fall  release  schedule 
off  to  a  notable  start. 

Likes  the  Labor  Day  Slot 

Hyman  commended  20th-Fox  for 
setting  "Blue  Angel"  as  its  Labor  Day 
release,  pledging  not  only  "the  co- 
operation of  our  people,"  but  of  every- 
one who  "has  endorsed  orderly  dis- 
tribution." The  circuit  executive  told 
20th-Fox  representatives  "I  have  it 
from  an  unimpeachable  source  that 
you  have  a  great  picture.  Thanks  a 
million." 

Outlining  the  "Blue  Angel"  cam- 
paign to  the  AB-PT  executives  and 
representatives  of  the  trade  press  was 
the  following  contingent:  20th-Fox's 
Rodney  Bush,  exploitation  director; 
Abe  Goodman,  advertising  director; 
Eddie  Solomon,  exploitation  manager; 
and  Martin  Michel,  radio  and  TV  di- 
rector. Also,  Bert  Lange,  marketing 
services  manager  for  Life  Magazine; 
Bob  Seamon,  director  of  motion  pic- 
ture advertising  for  Look  Magazine, 
and  Charles  Schlaifer,  advertising  ex- 
ecutive. 

Gate-Fold  Ad  in  Both 

The  latter  two  magazines  represent 
the  biggest  single  factor  in  the  "Blue 
Angel"  campaign.  In  each,  20th-Fox 
will  place  a  gate^fold  advertisement 
said  to  be  the  largest  ever  for  a  mo- 
tion picture  in  a  magazine.  The  Life 
ad  starts  on  the  inside  cover,  with 
the  reader's  attention  instantly  at- 
tracted to  the  first  page,  where  the 
bottom  portion  of  a  pair  of  woman's 
legs  is  accompanied  by  the  question 
"Could  a  man  have  a  better  reason  for 
throwing  his  life  away?"  Opening  the 
ad  to  its  full  three-page  size,  the 
reader  is  confronted  with  a  provo- 
cative, full-length  pose  of  star  May 
Britt.  The  Look  ad  is  similar,  except 
that  Miss  Britt  is  stretched  out  on  her 
side,  and  both  are  in  full-color. 

Rodney  Bush  told  the  invited  au- 
dience that  the  two  magazines  have 
a  combined,  unduplicated  circulation 
of   almost   25,450,000,   reaching  al- 


They  Stress  Miss  Britt 

All  ads  in  the  "Blue  Angel"  cam- 
paign stress  the  more  than  ample 
charms  of  Miss  Britt.  The  ads  are 
"big,  fresh  and  startling,"  according 
to  Goodman,  especially  the  ones  in 
Life  and  Look,  which  cost  $147,000 
and  $108,000,  respectively.  The  Life 
ad  appears  August  31,  and  the  Look 
ad,  September  1. 

Solomon  described  the  one,  three 
and  24-sheet  accessories  for  the  pic- 
ture. Pointing  out  that  the  stand-up 
pose  of  Miss  Britt  would  make  an  ex- 
cellent cut-out  for  display  purposes, 
he  said  that  a  19-foot  standee  of  the 
blond  actress  would  look  mighty  im- 
posing in  front  of  or  inside  any  thea- 
tre. Tliis  could  be  cut  from  the  24- 
sheet.  Solomon  said  that  by  the  time 
20th-Fox  is  through  with  Miss  Britt, 
"she'll  be  as  popular  as  the  Republi- 
can elephant  or  the  Democratic  don- 
key." 

Now  Making  Personal  Appearances 

Miss  Britt  is  now  on  a  series  of 
personal  appearances  in  behalf  of 
"Blue  Angel."  Before  she  returns  to 
Hollywood,  she  will  have  visited  such 
cities  as  Washington,  Boston,  Phila- 
delphia, Toronto,  St.  Louis,  Cincin- 
nati, Cleveland  and  Chicago. 

Unreeled  for  yesterday's  audience 
was  a  CinemaScope  and  color  trailer 
introducing  Miss  Britt  to  theatre  au- 
diences and  showing  her  in  scenes 
from  her  most  important  motion  pic- 
ture to  date.  The  actress  will  also  be 
starred  in  a  special  featurette  to  be 
included  in  an  up-coming  edition  of 


PEOPLE 


Leo  Brody,  assistant  to  the  vice- 
president  of  Trans-Lux  Television 
Corp.,  has  been  appointed  to  the  ad- 
ditional post  of  Eastern  division  sales 
manager. 

□ 

Ernest  A.  Dorau  has  resigned  as 
manager  of  the  Davey-Tolis  Newing- 
ton Theatre,  Newington,  Conn.,  to 
assume  supervision  of  the  newly- 
opened  Connecticut  area  office  of  Af- 
filiated Theatres,  Inc.,  Boston,  film 
buying  and  booking  service.  He  will 
headquarter  in  New  Haven. 

□ 

Hugh  A.  Maguire,  former  manager 
of  the  Paramount  branch  in  Buffalo, 
has  been  appointed  head  of  the  ex- 
tension division  of  the  Buffalo  Better 
Business  Bureau. 

□ 

Newton  P.  "Red"  Jacobs  and  Paul 
P.  Schreibman,  of  Cory  Film  Corp., 
have  arrived  in  Texas  with  a  print  of 
their  "Room  43,"  for  special  screen- 
ings and  a  presentation  of  the  promo- 
tional campaign  for  the  film  to  offi- 
cials and  theatre  managers  of  the 
Interstate  Circuit. 

□ 

Harry  Lavietes'  estate  has  sold  a 
large  business  block  in  the  Fair 
Haven  section  of  New  Haven,  Conn. 
The  tract  includes  the  shuttered  Pe- 
quot  Theatre.  The  buyer,  a  plumbing 
supply  concern,  has  no  plans  to  re- 
open the  house,  closed  three  years 
ago. 


Hearing  Today  on  Tex. 
Anti-trust  Action 

Special  to  THE  DAILY 

TYLER,  Tex.,  July  27.-A  pre-trial 
hearing  in  a  near-million  dollar  anti- 
trust suit  brought  by  S.  G.  Fry,  owner 
of  the  Liberty  Theatre  here,  will  be 
held  tomorrow  morning  in  the  court 
of  Federal  Judge  Joe  W.  Sheehy.  De- 
fendants in  the  case  are  Interstate 
Theatres  and  11  motion  picture  firms 
and  distributors. 

Among  other  allegations.  Fry 
charges  that  Interstate's  two  houses 
here,  the  Tyler  and  Arcadia,  have  first 
choice  of  new  films  and  are  given 
the  newer  fibus  at  lower  rentals  than 
he  is  charged. 

the  Fox-Movietone  Newsreel. 

Martin  Michel  described  an  un- 
usual radio  commercial  that  will  spell 
out  the  adult  theme  of  the  picture 
without  revealing  it  in  explicit  words 
that  might  offend  younger  listeners. 
This  will  be  accomplished  tlirough 
the  gimmick  of  having  a  young  child 
eaves-dropping  on  the  conversation  of 
his  parents.  Another  strong  audio 
pitch  for  "Blue  Angel"  will  be  di- 
rected at  two  songs  sung  by  Miss 
Britt  in  the  picture,  "Lola-Lola"  and 
"Falling  in  Love  Again." 

20th-Fox  representatives  will  visit 
other  circuit  representatives  all  this 
week  with  their  "Blue  Angel"  wrap- 
up. 


Motion  Picture  Daily 


Tuesday,  July  28, 


National 
Pre-Selling 


ryiTO  PREMINGER's  "Anatomy 
of  a  Murder,"  a  gripping,  smash- 
hit  drama  that  hits  all  its  high  spots 
in  a  courtroom  is  reviewed  in  the 
July  27  issue  of  "Life." 

The  review  opening  on  a  two  page 
spread  has  photos  of  tense  faces  of 
people  squirming  in  the  witness  chair, 
and  of  sneering  and  shouting  law- 
yers. 

According  to  "Life,"  "Anatomy's" 
dialogue  is  taut  and  the  acting  superb, 
as  it  needed  to  be  to  carry  along  the 
story  of  the  trial  of  an  Army  officer 
for  killing  a  man  who  may  or  may 
not  have  raped  his  wife.  It  is  as  tense 
and  chilling  a  shocker  as  has  come 
along  in  years. 

• 

"Ask  Any  Girl,"  starring  Shirley 
MacLaine  and  David  Niven  is  one 
of  the  funniest  films  we've  seen  in  a 
long  time.  It  is  placed  on  the  top 
of  Edwin  Miller's  review  list  in  the 
July  issue  of  "Seventeen." 


"John  Paul  Jones,"  the  Warner  film 
based  on  the  career  of  one  of  Amer- 
ica's greatest  naval  heroes  is  recom- 
mended to  the  readers  of  "Redbook's" 
August  issue  by  Florence  Somers. 


"North  by  Northwest"  reports  the 
reviewer  in  "Argosy's"  August  issue 
is  suspenseful  and  fast-paced,  a  slick 
entertainment,  and  a  movie-goer's 
must  for  '59. 


"Say  One  For  Me,"  starring  Bing 
Crosby  as  a  priest  in  charge  of  a 
parish  of  entertainers  is  reviewed  by 
Richard  Marek  in  the  July  issue  of 
"McCall's."  Also  appearing  in  this 
20th-Fox  film  is  Debbie  Reynolds  and 
Robert  Wagner.  Marek  says  "Bing  is 
relaxed  and  magnetic  as  ever." 


Joseph  Welch  who  plays  the  judge 
in  Otto  Preminger's  "Anatomy  of  a 
Murder"  is  interviewed  in  the  August 
issue  of  "Esquire"  by  Pulitzer  Prize 
winning  reporter  Anthony  Lewis. 
Welch  was  one  of  the  few  men  who 
came  out  of  the  Army-McCarthy 
hearings  with  his  reputation  enhanced. 
He  told  the  interviewer  there  is  a 
kind  of  legend,  a  false  impression, 
that  you  can  get  away  with  murder 
if  you  hire  a  good-enough  lawyer.  In 


REVIEW: 


OF  BETTER  AND 
FASTER  SPECIAL 

TRAILERS 

\    From  Dependable 


1327  S.  Wabash  Chicago  630  Ninth  An.  Naw  Yorit 


Surrender — Hell! 

Cory  Film  Corp. — Allied  Artists 


Hollywood,  July  27 

Here  is  an  exciting  account  of  the  gallantry  and  heroism  displayed  by 
Filipino  patriots  and  savage  headhunters,  who  banded  together  under 
the  leadership  of  Col.  Donald  D.  Blackburn,  an  American  Army  officer, 
during  World  War  11  to  form  a  guerilla  fighting  unit  which  helped  make 
possible  General  MacArthur's  victorious  return  to  the  Philippines. 

Based  on  a  diary  kept  by  Blackburn,  which  was  novelized  by  Philip 
Harkins  under  the  title  "Blackburn's  Headhunters,"  the  film  achieves 
a  high  degree  of  authenticity  with  some  of  the  most  reaHstic  action  and 
unusual  supporting  cast  performances  ever  drafted  into  a  war  film  under 
the  spirited  direction  of  John  Barv^'ell,  who  also  wrote  the  screenplay. 

The  film  can  boast  of  many  entertaining  moments,  with  touches  of 
romance,  native  dances  and  suspense  in  carrying  out  the  guerilla  maneu- 
vers, expertly  woven  into  the  fabric  of  the  over-all  campaign  to  reduce 
the  Japanese  stronghold  on  the  Philippines. 

Keith  Andes  and  Susan  Cabot  are  the  only  two  American  players  to 
share  marquee  billing.  Paraluman  and  Nestor  De  Villa  head  the  large  cast 
of  competent  Filipino  actors,  Andes  portrays  the  role  of  Blackburn. 
Miss  Cabot  is  both  charming  and  exciting  in  her  enactment  of  a  Filipino 
guerilla  fighter  in  love  with  Andes,  sacrificing  her  life  in  the  cause  by 
diverting  Japanese  attention  from  an  attack  by  the  guerillas.  Blackburn's 
efforts  earn  for  him  the  rank  of  Lieutenant  Colonel  in  the  final  sequence 
of  the  film. 

Edmund  Goldman  producd  for  executive  producers  Paul  Schreibman 
and  Newton  P.  Jacobs.  Special  narration  was  written  by  Charles  Martin. 
Expert  camerawork  was  displayed  by  Miguel  Accion,  P.S.C. 
Running  time,  85  minutes.  General  classification.  Release,  in  August. 

Samuel  D.  Berns 


Texas  Drive-in  Meeting 
Is  Set  for  Feb.  9-11 

Special  to  THE  DAILY 

DALLAS,  July  27.  -  The  Texas 
Drive-In  Theatre  Owners  Ass'n.  has 
set  Feb.  9,  10  and  11  as  dates  for  its 
1960  convention,  to  be  held  in  the 
Sheraton-Dallas  Hotel  here. 

A  trade  show  will  be  held  in  con- 
nection with  the  convention,  as  has 
been  the  custom  in  previous  years. 

Lazarus  in  Washington 

WASHINGTON,  July  27.-Paul  N. 
Lazarus,  Jr.,  Columbia  Pictures  vice- 
president,  will  arrive  here  tomorrow 
from  New  York  for  conferences  with 
American  Legion  officials  concerning 
William  Goetz'  "They  Came  to  Cor- 
dura." 

Lazarus  will  also  meet  Washington 
personalities  to  discuss  premiere  plans 
for  Columbia's  "The  Mouse  That 
Roared,"  which  tells  the  tale  of  the 
smallest  country  in  the  world  declar- 
ing war  on  the  United  States. 

reply  to  a  question  if  that  was  the 
case  in  "Anatomy,"  Welch  said  "No, 
I  don't  think  so.  I  think  the  defense 
is  'Anatomy'  is  a  proper  defense." 
• 

A  condensation  of  Joseph  Steele's 
book  "Ingrid  Bergman,  an  Intimate 
Portrait"  appears  in  the  July  issue  of 
"Good  Housekeeping."  Ingrid's  life 
and  loves  are  revealed  for  the  first 
time  through  her  own  action  and  let- 
ters. It  makes  extremely  interesting 
reading. 

Walter  Haas 


Admission  Prices 

( Continued  from  page  1 ) 
ported  that  the  combined  admission 
price  index  in  the  June,  1959,  quar- 
ter was  139.4.  The  Index  adults'  ad- 
mission was  140.2  and  for  children 
131.1  of  1958's  136.8  for  adults,  and 
a  children's  index  of  126.5. 


Protests  Columbus,  O., 
Nudists  Film  Censorship 

Special  to  THE  DAILY 

COLUMBUS,  O.,  July  27.-Laws 
aimed  at  "obscene"  films  need  revi- 
sion, contended  James  Hursey,  Colum- 
bus citizen,  who  expressed  his  views 
in  a  letter  to  the  editor  of  the  Colum- 
bus Citizen,  protesting  the  confisca- 
tion of  the  nudist  film,  "Ten  Days  in  a 
Nudist  Camp"  at  the  Fox  art 'house 
here. 

"Something  is  drastically  wrong 
with  our  laws  when  anyone  who  hap- 
pens not  to  like  a  movie  can  close 
down  a  theatre  and  have  the  manager 
arrested,"  wrote  Hursey. 

Police  vice  squadmen  confiscated 
the  film  and  arrested  Joel  Secoy,  Fox 
assistant  manager,  on  an  affidavit  filed 
by  Patrick  Berry,  Columbus  business- 
man. Secoy  pleaded  innocent  in  Mu- 
nicipal Court  and  the  case  was  contin- 
ued to  Aug.  4. 


/.  G,  WellonSf  Exhibitor 

Jesse  Gordon  Wellons,  56,  owner  of 
drive-in  movie  theatres  at  Fayetteville 
and  Spring  Lake,  N.  C,  died  July  24 
at  his  home  in  Fayetteville.  He  was  a 
pioneer  in  the  drive-in  business. 


'Blue  Lau 

{Continued  from  page  1)  | 
charged  under  a  1712  law  a^;' 
bear  baiting  and  other  Sunday  ar' 
ments. 

Meanwhile,  a  magistrate's  j. 
jury  at  Greenwood  has  acquitted; 
drive-in  theatre  operators  of  blue;', 
violation  charges.  Pete  Zouras 
Marion  Ackerman  were  tried  by  ji 
man  jury  on  charges  they  violated 
law  against  Sunday  entertainmer! 
opening  drive-ins  for  business  on  li 
day  night. 

These  and  other  recent  acqui. 
have  given  a  big  boost  to  theatre  j 
orators  in  many  areas  of  the 
to  start  Sunday  operations.  By. 
same  token,  law  enforcement  ofli 
have  been  made  chary  of  attem| 
arrests. 

Spartanburg,  heart  of  the  so-c. 
"blue  law  belt,"  has  yet  to  get 
successful  movie  operations  going, 
its  officers  made  almost  400  ar 
under  a  non-work  blue  law  on  3 
cent  Sunday. 

So  far,  every  case  tried  has 
suited  in  acquittal. 

S.  C.  Houses  to  Set 
Sun.  Operating  Policy 

SPARTANBURG,  S.  C,  July  « 
Sam  R.  Watt,  attorney  for  the  C 
Una  and  Palmetto  Theatres  here 
he  would  make  a  policy  statei^ 
within  the  next  few  days  concert 
Sunday  operation  of  the  two  thea 
which  remained  closed  yesterda 

Watt  indicated  that  future  p 
would  depend  somewhat  on  how 
week's  blue  laws  arrest  program  j 
through  in  the  county  and  adjae, 
areas. 

Only  One  Officer  Assigned 

Asserting  that  it  can't  afford 
channel  most  of  its  manpower  : 
enforcement  of  the  state's  "blue  lav 
the  Spartanburg  City  Council 
nounced  that  in  the  future  it  will 
sign  only  one  officer  to  making  s 
arrests  on  the  Sabbath. 

Last  week  all  city  and  county  i 
cers  were  making  arrests  undei 
"blue  law"  which  forbids  working 
the  Sabbath.  Close  to  400  arr; 
were  made. 

Except  for  one  mistrial,  all  v 
bothered  to  seek  jury  trials  were 
quitted.  The  fine  for  conviction 
such  cases  is  only  $1. 

At  Greenville,  six  area  movie  - 
erators  scheduled  to  be  tried  July 
before  Magistrate  Bates  Aiken 
"blue  law"  violation  charges,  sen 
notice  they  will  seek  a  transfer 
another  court. 

Doubt  Fair  Trial 

In  affidavits  attached  to  tli 
notices,  the  defendants  express 
belief  they  cannot  obtain  a  fair  t( 
before  Magistrate  Aiken  because  C 
cuit  Court  Solicitor  James  R.  Ma 
has  in  the  public  press  criticized  \ 
conduct  of  a  previous  "blue  la| 
trial  before  Aiken. 

The  defendants,  through  their 
torneys,  Leatherwood,  Walker,  Tel 
and  Mann,  intend  to  apply  to  Ma] 
trate  Aiken  for  a  change  of  venu 
was  stated. 


It 


sday,  July  28,  1959 


Motion  Picture  Daily 


5 


le  'Horror'  Film 
wer  Gets  Publicity 

'        Special  to  THE  DAILY 

OLUMBUS,  O.,  July  27.-Sandra 
lon,  local  22-year-old  girl  ac- 
ed  a  local  theatre's  challenge  to 
'  a  "horror"  movie  at  midnight 
e  in  the  theatre.  She  answered 
id  which  read:  "We  are  looking 
1  girl  who  is  not  afraid  to  attend 
'ecial  preview  of  'Horrors  of  the 
'k  Museum.'  There  will  be  no  one 
le  theatre  but  you.  Can  you  take 

^ndra  took  it  and  watched  the 
ker  screened  at  the  Boulevard, 
''  of  several  local  neighborhoods 
'  drive-ins  to  show  the  film.  After 
"  screening,  Sandra  said:  "That 
tre  sure  was  lonely.  It  was  nerve- 
'tering— but  fun.  No  more  horror 
'ies  at  midnight  for  me.  At  least, 
'by  myself." 

W  theatre's  stunt  paid  off  in  pub- 


A  Sets  Drive 


Coast  AFL-CIO 


{Continued  from  page  1 ) 
'ches  in  the  U.S.  and  Canadian 
tories.  Exchanges  will  be  aligned 
-iree  major  groups, 
le  Jim  Velde  Drive  will  be  run 
■iree  individual  laps  capped  by  a 
stretch  period.  The  first  lap  of 
weeks   ends  August  29th.  The 
'nd  lap  of  five  weeks  ends  October 
Third  lap   of  six  weeks  ends 
bmber  14th  and  the  final  stretch 
jd  of  seven  weeks  ends  January 

ibstantial  cash  prizes  will  go  to 
first  three  winners  in  each  divi- 

for  each  of  three  laps.  Grand 
;s  will  be  awarded  to  the  three 
lers  in  the  overall  standings  at 
conclusion  of  the  drive.  Division 

district  prizes  will  also  be 
■ded. 

r.  Velde  was  elected  vice-presi- 
in  charge  of  domestic  sales  on 
'.  23  after  serving  as  UA  General 
"5  Manager  since  February,  1956. 

mel  Edel  Dead 

LBANY,  N.  Y.,  July  27.-Funeral 
ices  were  held  here  yesterday  for 
..el  G.  Edel,  a  half  brodier  of  Rob- 
i  Rosenthal,  ex-manager  of  the  local 
rner  first-run  theatres,  and  a  son  of 
late  Mrs.  Rosa  Rosenthal,  who  was 
jter  of  Moe  Mark,  early  operator  of 
motion  picture  houses  in  New 
Albany  and  elsewhere. 

Stores  'Lore'  Cuts 

'ngsley  International,  distributors 
'Love    Is    My    Profession,"  an- 
riced  yesterdav  that  the  New  York 
,  or  board  had  restored  three  cuts 
e  picture  which  had  been  ordered 
re  the  picture  received  its  license 
I months  ago.  One  of  the  scenes 
, 's  Brigitte  Bardot  emerging  nude 
a  bath.  The  film  ran  at  the  Little 
,  legie  Theatre  with  the  cuts  and  is 
showing  at  the  Apollo  with  the 
restored. 


(Continued  from  page  1) 
cable  to  both  theatrical  and  television 
films,  and  calls  attention  to  the  un- 
animous approval  of  Resolution  92 
at  the  AFL's  71st  national  convention 
in  1952  in  New  York  City,  which 
protested  and  condemned  the  prac- 
tice by  some  American  film  producers 
and  advertising  agencies  of  making 
films  in  foreign  countries  for  con- 
sumption in  the  U.  S.,  to  take  advan- 
tage of  cut-rate  wages  that  are  lower 
than  American  standards. 

The  resolution  takes  issue  with 
management  of  American  businesses 
that  attempt  to  sell  American  prod- 
ucts through  advertising  films  made 
in  foreign  countries  by  foreign  work- 
ers to  avoid  wage  and  living  stand- 
ards which  make  possible  the  pur- 
chase of  their  product  in  America, 
and  uses  the  making  of  American 
"westerns"  in  Spain  as  an  illustration 
of  its  brief  against  "runaway  produc- 
tion." 


Wometco  Report 

( Continued  from  page  1 ) 
for  the  first  24  weeks  of  1958  in  the 
sum  of  $4,239,334. 

In  addition  to  theatre  operation  in 
soutli  Florida  and  refreshment  vend- 
ing, Wometco  owns  and  operates  tele- 
vision stations  here  and  in  Asheville, 
N.  C;  an  Asheville  radio  station  and 
has  a  20  per  cent  interest  in  WFGA- 
TV,  Jacksonville. 

Directors  of  the  company  have 
voted  a  quarterly  dividend  of  17y2 
cents  per  share  on  the  Class  A  com- 
mon stock  and  a  quarterly  dividend 
of  6V2  cents  per  share  on  the  Class 
B  stock,  both  payable  Sept.  15  to 
holders  of  record  on  Sept.  1.  This  is 
the  second  dividend  declared  since 
public  issuance  of  Wometco  stock  last 
April. 

Upstate  Drive-Ins  Cut 
Prices  for  Anniversary 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  July  27.  -  The 
Turnpike  Drive-in  at  Westmere  cele- 
brated its  seventh  anniversary,  and 
the  admission  of  its  75,000th  patron, 
with  a  rollback  of  the  admission  price 
for  the  night  to  50  cents,  as  well  as  of 
concession  prices  for  the  first  500 
adults,  and  a  jackpot  of  gifts  to  the 
lucky  customer. 

The  drive-in,  built  by  John  W. 
Gardner,  has  been  operated  for  the 
past  two  seasons  by  Alan  V.  Iselin's 
Tri-City  Drive-in  Theatres. 

The  Menands  Drive-in,  at  Menands, 
marked  its  eleventh  season  of  opera- 
tion by  Joe  Miller  with  a  one-evening 
rollback  of  admission  price  to  35  cents, 
and  of  charges  for  ice  cream,  soda  and 
popcorn  to  10  and  five  cents,  respec- 
tively, for  the  first  500  adults  enter- 
ing. 

Drive-In  Veteran  Dead 

FAYETTEVILLE,  N.  C.,  July  27.- 
Jesse  Gordon  Wellons,  56,  a  pioneer 
in  the  drive-in  theatre  business,  died 
July  24  at  his  home  here.  He  owned 
the  Midway  Drive-In  Theatre  here 
and  a  drive-in  at  Spring  Lake. 


Television  Tqdaif 

Jerome  Kern  Tribute  Rodgers  to  WNTA-TV 
On  NBC-TV  Sept.  22        As  Program  Director 


A  90-minute  tribute  to  composer  Je- 
rome Kern  will  be  telecast  on  the 
NBC-TV  Network  Tuesday,  Sept.  22, 
at  9  P.M.  under  the  sponsorship  of  the 
United  States  Brewers  Foundation,  it 
was  announced  yesterday  by  Walter  D. 
Scott,  executive  vice-president,  NBC- 
TV  Network. 

To  be  titled  "A  Toast  to  Jerome 
Kern,"  the  musical  extravaganza  will 
be  written  and  produced  by  Robert 
Wells.  Negotiations  are  under  way  for 
a  musical  conductor  and  performers 
to  star  in  the  telecast. 


G-E  to  Sponsor  CBS 
'Fabulous  50s'  Spec 

"The  Fabulous  Fifties,"  a  90-minute 
special  being  produced  by  Leland 
Hayward,  will  be  presented  on  the 
CBS  Television  Network  on  Sunday, 
Jan.  17,  at  8  P.M.,  under  the  sponsor- 
ship of  the  General  Electric  Company. 

'Turn  of  the  Decade'  Motif 

As  conceived  by  Hayward,  "The 
Fabulous  Fifties"  will  take  a  pano- 
ramic, turn-of-the-decade  look  at 
America.  The  program  will  depict 
trends  and  outstanding  events  of  the 
1950's  in  music,  comedy,  drama  and 
dance.  Stars  of  the  spectacular  will  be 
announced  when  contract  negotiations 
have  been  completed. 

'The  Nun's  Story' 

( Continued  from  page  1 ) 
annual  Midnight  of  100  Stars  Perform- 
ance at  the  London  Palladium,  which 
is  show  business's  annual  alms-raising 
endeavour  in  aid  of  the  Actors'  Or- 
phanage. 

Sir  Laurence  Olivier,  organizer  of 
the  Palladium  show  at  which  London's 
most  distinguished  women  stars  con- 
sent to  support  him  in  a  song-and- 
dance  act,  agreed  to  receive  the  War- 
ner Theatre  audience  earlier  in  the 
evening.  Most  of  the  distinguished 
ladies  including  august  Dame  Edith 
Evans  ( one  of  the  stars  of  the  Zinne- 
mann  film)  arrived  before  him. 

SRO  House 

There  was,  not  unnaturally,  a 
crowded  house  of  paying  customers. 
But,  in  view  of  the  oldest  pundit  pres- 
ent, there  had  never  been  a  film  pre- 
miere—without Royal  patronage— quite 
like  this  in  London  before. 

For  the  152-minute-long  film  the 
audience  sat  in  rapt  attention.  Im- 
mense applause  broke  out  at  the  end. 
The  National  Anthem  was  played. 
Then,  with  a  1,600-strong  audience 
standing  again  in  tribute,  Mel  Ferrer, 
followed  by  Olivier,  escorted  Miss 
Audrey  Hepburn  out  of  the  theatre. 

"You  might  think  she's  the  Queen," 
whispered  one  of  those  surprised 
pundits. 

That  was  the  impression  the  Zinne- 
mann  film  had  made. 


Douglas  Rodgers,  producer  and  di- 
rector associated  in  the  past  with  Na- 
tional Broadcasting  Co.  and  with 
Maury,  Lee  &  Marshall  Advertising, 
has  been  named  program  director  of 
WNTA-TV  here,  effective  Aug.  1,  it 
was  announced  yesterday  by  Malcolm 
C.  Klein,  vice-president  and  general 
manager  of  the  Channel  13  station. 

In  addition  to  numerous  credits  as 
producer  and  director,  Rodgers  has 
appeared  as  an  actor  on  Broadway,  in 
films  and  on  television. 


Eight  Sponsors  Sign 
For  ABC  'Bronco'  Show 

"Bronco,"  a  new  one-hour  show 
based  on  the  central  character  in  this 
season's  "Cheyenne"  series,  will  debut 
on  the  ABC  Television  Network, 
Tuesday,  Sept.  22,  at  7:30  P.M.  Star- 
ring in  the  Warner  Bros,  produced 
series  is  Ty  Hardin,  who  originated 
the  Bronco  Layne  character  when  he 
replaced  Clint  Walker  in  "Cheyenne.' 

Sponsors  Listed 

Sponsoring  "Bronco"  will  be  the 
American  Chicle  Company,  Carnation 
Company,  Corning  Glass  Works,  Gen- 
eral Mills,  Glidden  Paints,  Luden's, 
Inc.,  National  Carbon  Company,  and 
Whitehall  Laboratories.  Corning  Glass 
will  be  sponsoring  a  network  televi- 
sion series  for  the  first  time. 


'Package'  of  52  Films 
From  Schubert  Shortly 

In  "package"  form,  a  group  of  52 
feature  films,  including  several  ac- 
quired from  Quality  Films,  Inc.,  will 
be  released  for  television  shortly  by 
Bernard  L.  Schubert,  Inc.,  it  was  dis- 
closed here  yesterday. 

Schubert,  in  making  the  announce- 
ment, revealed  that  Charles  Wein- 
traub,  president  of  Quality  Films,  will 
serve  as  sales  consultant  to  the  Schu- 
bert organization  in  connection  with 
the  films. 

In  addition  to  releasing  feature  pic- 
tures, Bernard  L.  Schubert,  Inc.,  pro- 
duces and  distributes  television  film 


NBC  Promotes  Baiman 

Marvin  W.  Baiman,  manager,  NBC 
Research  Studies,  has  been  appointed 
manager.  Research  Projects  at  NBC, 
it  was  announced  by  Dr.  Thomas  E. 
Coffin,  director,  NBC  Research. 


ON  EVERY  CHANNEL 


BROOKS 

COSTUMES 

3  West  61st  St..  N.Y.C. 
Tel.  PL.  7-580(1 


WASHINGTON 
PLAYHOUSE 


BIGGEST  GROSSER  IN  FOUR  YEARS! 


SAN  FRANCISCO 
PARAMOUNT 


BIGGEST  FIRST  WEEK  IN  MORE 
THAN  TWO  YEARS 


PHILADELPHIA 
TRANS-LUX 

BEST  BUSINESS  IN  MORE  THAN  A  YEAR! 

NEW  YORK 
FORUM  and  52nd  ST.  TRANS-LUX 

BIGGEST  OPENING  DAY  IN  HISTORY  OF 

BOTH  THEATRES... 
RECORD  BUSINESS  CONTINUES... NOW 

IN  6th  WEEK! 

DETROIT-KPli^ 

SMASH  BUSINESS  OPENING  WEEK! 
WILL  HOLD  FOR  10  WEEKS  OR  MORE! 


SENSATIONAL  GROSSES  EVERYWHERE  IT  PLAYS ! 


watch  business  build  on 


86,  NO.  20 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  JULY  29,  1959 


TEN  CENTS 


mual  Report 

irsch  Calls 
or  Aid  to 
mall  Houses 


»es  Local  'Reappraisals* 
I  Distributors  Branches 


Special  to  THE  DAILY 

HICAGO,  July  28.  -  A  proposal 
distributors  authorize  their 
ich  managers  throughout  the 
country  to  re- 
appraise the 
economic  situ- 
ations of  thea- 
tres within  their 
territories  and 
work  out  relief 
measures  d  e  - 
signed  to  sus- 
tain theatres  in 
k  -w  ^^^H  danger  of  clos- 
I  ^^^m     ing  is  a  high- 

I  light     of  the 

"  annual  report 

ck  Kirsch  which  Jack 

Kirsch,  presi- 
will  make  to  members  of  Allied 
itre  Owners  of  Illinois  at  their 
( Continued  on  page  5) 


icfon  Confabs  to  Plan 
smarck'  Campaign 

ans  for  an  international  publicity 
exploitation  campaign  for  "Sink 
Bismarck"  will  be  discussed  be- 
ing Friday  when  20th  Century- 
publicity  manager  Ira  Tulipan 
to  London  for  discussions  with 
ucer  Lord  John  Brabourne  and 
executives  in  Great  Britain, 
le  film  company  is  instituting  the 
laign  while  the  CinemaScope  pro- 
( Continued  on  page  6 ) 


L  Heads  Confer  in 
adon  on  "Solomon" 

eliminary  planning  of  United  Art- 
nillion-dollar-plus  promotion  cam- 
1  for  "Solomon  and  Sheba"  will 
1  in  London  this  week  at  confer- 
to  be  attended  by  top-echelon 
||)any   home    office    and  foreign 
and  promotion  executives, 
illiam   J.    Heineman,  vice-presi- 
{Continued  on  page  2) 


Vou'lL  SCREAM 

ALL  THE  WAY 
T£)  THE  BAWK 
WHEN  YOU  PlAY 

COLUMBIA'S 


First  picture  filmed  in 


Produced  by 
WILLIAM  CASTLE 
who  gave  you 

"HOUSE  ON  HAUNTED  HILL" 


1 


(ADVT) 


Nathanson  UA's 
Int'l  Ad-Pub  Head 


Morton  Nathanson  has  been  named 
United  Artists  director  of  interna- 
tional advertising  and  publicity,  it  was 
announced  today  by  Arnold  M.  Pick- 
er, vice-president  in  charge  of  foreign 
distribution,  and  Roger  H.  Lewis, 
vice-president  in  charge  of  advertis- 
(Continued  on  page  2) 


Reporf  'Commandments' 
Drive-in  Grosses  High 

Drive-in  theatres  playing  "The  Ten 
Commandments"  this  summer  are  do- 
ing an  average  of  four  to  five  times 
normal  business,  according  to  statis- 
tics furnished  by  exhibitors,  it  is  re- 
ported by  Edward  G.  Chumley,  Para- 
moimt's  domestic  sales  manager  for 
the  Cecil  B.  DeMille  production. 

A  total  of  L613  bookings  in  U.  S. 
drive-ins  for  this  July  and  August  is 
{Continued  on  page  5) 


REVIEW: 

Blue  Denim 

20th-Fox— CinemaScope 


The  near-tragic  consequences  of  a  teenage  romance  are  detailed  with 
honesty  and  a  good  deal  of  courage  in  this  screen  adaptation  of  the 
Broadway  stage  hit  of  a  couple  of  years  back.  "Blue  Denim"  is  perhaps 
the  most  sincere  film  which  has  yet  been  made  about  the  tribulations  of 
the  fundamentally  decent  members  of  the  rock-and-roll  set.  At  the  same 
time,  and  quite  legitimately,  it  is  a  highly  exploitable  motion  picture. 

Charles  Brackett  produced  and  PMIip  Dunne  directed  the  film,  and 
both  obviously  worked  with  extreme  care.  It  was  necessary,  considering 
(Continued  on  page  5) 


28%  Increase 


AB-PT  6-Mo. 
Net  Rises  to 
3,886,000 


Reports  Best  2nd  Quarter 
For  Theatres  Since  1955 

American  Broadcasting  -  Paramount 
Theatres  had  net  estimated  operating 
profit  of  $3,886,000  for  the  first  six 
months    of  the 
year,  a  28  per 
cent  increase 
oven    the  $3,- 
042,000  earned 
in  the  corre- 
sponding period 
last  year  Leon- 
ard H.  Golden- 
son,  president, 
reported  yester- 
day. 

Estimated  net 
operating  profit 
for  the  second 
quarter  rose  to 

$1,573,000  a  share  from  the  $1,188,- 
000  in  the  hke  quarter  of  1958. 
The  results  reflect  an  improvement 
( Continued  on  page  5) 


Goldenson 


Over  Billion  Theatre 
Gross  in  '58,  US.  Says 

From  THE  DAILY  Bureau 

WASHINGTON,  Julv  28.-Ameri- 
cans  spent  some  $1,168,000,000  on 
motion  picture  admissions  in  1958,  the 
Department  of  Commerce  reported  to- 
day, an  uptunrfrom  the  $1,120:000^,- 
000  they  spent  the  previous  year,  but 
still  lower  than  the  $1,228,000,000 
spent  in  1956. 

This  was  reported  in  the  Commerce 
(Continued  on  page  2) 


Detroit,  Pittsburgh 
Dates  for  'Ben-Hur' 

Additional  "more  than  two  years'" 
engagements  for  M-G-M's  "Ben-Hur" 
were  announced  yesterday.  The  fibn 
spectacle  will  open  in  February,  1960, 
at  the  Warner  Theatre,  Pittsburgh, 
and  a  date  to  be  announced  at  the 
United  Artists,  Detroit. 

Both  engagements  will  be  on  a 
(Continued  on  page  6) 


2 


Motion  Picture  Daily 


Wednesday,  July  29,  I 


PERSDMl 
MEIVTIDM 


\/rURRAY  SILVERSTONE,  presi- 
-l-^-l  dent  of  20tli  Century-Fox  Inter- 
nationa] Corp.,  will  leave  New  York- 
today  on  a  \vork\  tour. 

• 

James  H.  Nicholson,  president  of 
American  International  Pictures,  will 
leave  Hollywood  tomorrow  for  New 
York. 

• 

Bosh  Stack,  president  of  Bosh  Stack 
Associates,  public  relations,  has  left 
New  York  for  Puerto  Rico. 

James  Hill,  producer,  and  wife, 
Rita  Hayworth,  will  return  to  Hol- 
lywood today  from  New  York. 
• 

AsuNDA  "Sunnie"  Christopher,  as- 
sistant manager  at  Shea's  Buffalo  The- 
atre, Buffalo,  was  married  at  Holy 
Cross  Church  there  to  Edwin  Mc- 
Intee. 

• 

Connie  Di  Meglio,  of  the  20th 
Century-Fox  advertising-publicity  de- 
partment, will  be  married  here  on 
Aug.  2  to  Joseph  Fruscella. 

Schenck  Recovering 

HOLLYWOOD,  July  28.-Joseph 
M.  Schenck,  veteran  industry  execu- 
tive and  former  board  chairman  of 
20th  Century-Fox,  was  reported  im- 
proved at  Cedars  of  Lebanon  Hospi- 
tal here  today,  where  he  is  receiving 
treatment  for  a  broken  hip,  resulting 
from  a  fall. 

The  hospital  said  doctors  would  de- 
cide Thursday  whether  the  bone 
would  mend  unaided  or  whether  a  pin 
would  be  necessary. 

Nicholas  M.  Schenck,  former  presi- 
dent of  Loew's,  who  is  the  injured 
man's  brother,  left  New  York  yester- 
day to  visit  him  at  the  hospital. 

Joseph  Schenck,  who  is  75,  most 
recently  had  been  associated  with  the 
late  Mike  Todd  in  the  development 
of  the  Todd-AO  process. 


Canadian  TOA  Head  Opens  Fire  on  NathansonPc 
Pay  TV;  Rebuts  Telemeter  Test  Backer 


Special  to  THE  DAILY 

MONTREAL,  July  28.-Joseph  Strauss,  president  of  TOA  of  Canada,  today 
took  .sharp  issue  with  N.  A.  Taylor,  president  of  Twinex  Century  Theatres,  of 
Toronto,  for  his  statement  that  the  pending  test  of  pay-TV  in  Etobicoke  this 

tall  will  be  helpful  to  motion  picture   

theatres. 

He  said  Taylor  has  affiliations  in 
some  of  his  theatres  with  Famous 
Players  of  Canada,  the  Paramount 
Pictures  subsidiary  which  will  con- 
duct the  cable-TV  test. 


'I  Would  Ask  Taylor' 

"I  would  ask  Taylor,"  Strauss  said, 
"how  the  showing  of  motion  pictures 
by  television  in  the  home  can  help 
a  motion  picture  dieatre.  The  only 
thing  it  could  do-if  it  were  success- 
ful, which  past  experience  indicates 
it  will  not  be-is  to  put  the  theatre 
out  of  business.  If  shutting  a  theatre 
is  the  way  to  help  a  theatre,  I  don't 
want  any  part  of  it.  I  agree  that  diver- 
sification is  good  for  any  business, 
but  diversification  these  pay-TV  pro- 
ponents suggest  is  a  type  that  says 
in  effect,  'You'd  better  join  us,  be- 
cause we  are  going  to  put  you  out  of 
business.' 

"One  can  only  assume  from  the 
statements  of  Taylor  and  other  pay- 
TV  proponents,  that  they  are  ready 
to  write  off  their  theatres  for  the  prof- 
it mirage  they  think  they  see  in  pay- 
TV.  This  is  anathema  to  a  veteran 
theatreman  such  as  myself. 

Sees  'Woor  for  the  Eyes 

"The  arguments  Taylor  uses  to  try 
and  say  pay-TV  will  help  the  theatre- 
man  by  giving  him  a  new  horizon, 
comes  from  the  same  wool  that  pay- 
TV  proponents  have  been  trying  to 
pull  over  the  eyes  of  the  United  States 
Congress  and  public  for  seven  years. 
The  fact  that  no  pay-TV  exists  in  the 
United  States  indicates  the  American 
Congress  and  public  are  aware  that 
pay-TV  will  give  them  nothing  that 
they  do  not  now  get  for  free. 

"The  Canadian  public  is  no  less 
formidable  than  the  public  of  the 
United  States,  and  will  not  be  taken 
in  by  'pie  in  the  sky'  claims.  I  feel 
quite  certain  that  as  the  Canadian 
people  become  aware  of  the  cost  im- 
plications of  pay-TV,  they  will  place 
Etobicoke  in  the  company  of  Palm 
Springs  and  Bartlesville,  where  Amer- 
ican pay-TV  experiments  proved  a 
dismal  economic  failure. 

Wonders  About  Product 

"And  no  one,"  he  continued,  "has 
yet  told  us  where  all  these  first  run 
pictures  and  cultural  programming 
that  coin-in-the-box  advocates  have 
been  citing,  are  going  to  come  from." 

TOA  of  Canada  was  enlisted  by 
Theatre  Owners  of  America  recently 
in  the  campaign  to  oppose  pay-TV 
that  the  latter  organization  has  been 
engaged  in  for  the  past  several  years. 


Theatre  Gross 

( Continued  from  page  1 ) 
Department's  "National  Income  Num- 
ber" of  its  monthly  survey  of  current 
business.  .Although  this  publication 
lias  shown  in  the  past  few  years  a 
small  but  steady  annual  increase  in 
consumer  .spending  on  motion  pic- 
tures, it  isn't  possible  this  year  to  point 
out  the  trend-the  department  has  re- 
vised the  figures  for  the  past  few 
years. 

Wages  Down  Slightly 

All  branches  of  the  industry  con- 
tributed to  $797,000,000  to  the  na 
tional  income  last  year,  a  drop  from 
the  $836,000,000  figure  of  1957  and 
the  $891,000,000  of  1956.  The  indus- 
try paid  its  employees  $724,000,000 
in  wages  and  salaries  in  1958,  com- 
pared with  $762,000,000  and  $770,- 
000,000  in  the  two  previous  years. 
Employee  compensation  beyond 
wages  and  salaries  was  $533,000,000 
in  1958,  a  sharp  drop  from  1957's 
$793,000,000  and  1956's  $800,000,000. 

The  number  of  full-time  or  equiv- 
alent employees  in  the  industry  was 
172,000  in  1958.  The  average  number 
of  full  and  part-time  industry  em- 
ployees was  196,000  in  1958,  213,000 
in  1957  and  224,00  in  1956. 

No  figures  were  given  in  the  report 
for  corporate  profits  before  or  after 
taxes,  corporate  sales,  undistributed 
corporate  profits  or  corporate  dividend 
payments. 

Average  annual  earnings  for  the 
industry  were  given  as  $4,209  for 
1958,  $4,075  for'  1957  and  $3,909  for 
1956.  The  number  of  people  engaged 
in  production  was  listed  as  181,000 
for  1958,  196,000  for  the  previous 
year,  and  206,000  for  1956. 

Arthur  Miller  Resig  ns 
Pathe  Laboratories  Post 

Arthur  J.  Miller,  for  the  past  three 
years  vice-president  of  Pathe  Labora- 
tories, Inc.,  yesterday  announced  his 
resignation  as  of  July  27  from  the 
Pathe  organization. 

After  a  short  vacation,  Miller  said 
he  expects  to  announce  a  new  con- 
nection. 


{Continued  from  page  1] 
ing,  publicity  and  exploitation. 

As  the  dual  announcement  signi 
Nathanson's  promotion  to  the  ne; 
created  post  is  in  line  with  the  (i 
pany's  program  of  unifying  dom.; 
and  foreign  merchandising.  In  ; 
supervision  o  f 
global  c  a  m  - 
paign  planning, 
Mr.  Nathanson 
will  headquar- 
ter in  New 
York,  altliough 
his  duties  will 
take  him  to 
various  quar- 
ters of  tlie 
globe.  He  will 
also  supervise 
domestic  pub- 
licity. 

Prior  to  join- 
ing United  Artists 
manager  in  1952.  Nathanson 
a  wide  variety  of  promotio; 
posts  in  the  motion  picture  bl 
ness  and  the  legitimate  theatre, 
was  press  agent  for  the  late  Mich 
Todd's  theatre  enterprises.  He  s 
represented  Katharine  Cornell,  Grd 
Theatre,  Theatre  Guild  and  PI 
Wrights'  Company,  among  other  k 
timate  theatre  producing  organi 
tions.  He  was  eastern  publicity 
rector  for  Samuel  Goldwyn,  Libt 
Films  and  Paramount  Pictures. 


i 

Mort  Nathans 


Dublit 


S-W  Dividend 

The  board  of  directors  of  Stanley 
Warner  Corp.  has  declared  a  dividend 
of  30c  per  share  on  the  common  stock 
payable  Aug.  25  to  stockholders  of 
record  Aug.  10. 


UA  Heads  Confer 

{Continued  from  page  1) 
dent;  Roger  H.  Lewis,  vice-presicli 
in  charge  of  advertising,  publicity 
exploitation;  Mort  Nathanson,  diret 
of  international  advertising  and  pu 
licity,  and  Seymour  Poe,  produce 
representative,  will  meet  in  the  Briti 
capital  to  develop  distribution  ai 
promotion  campaigns  for  Edwa 
Small's  Biblical  spectacle. 

Lewis  and  Nathanson  will  coni 
M'ith  key  European  promotion  exec 
tives  on  an  overall  global  promoti 
campaign  for  the  December  releas 
Heineman  and  Poe  will  preview  t 
UA  release  preparatory  to  formulatii 
domestic  distribution  patterns. 

Wine  Party  for  'Earth'l 

CLEVELAND,  July  28.-The  wiij 
merchants  of  this  area  are  planning! 
wine  cocktail  party  tomorrow  in  d 
Carter  Hotel  presidential  suite  to  pfi 
mote  Universal's  "This  Earth 
Mine,"  opening  at  midweek  at  tli 
Hippodrome. 

^  THE  NEW  PETITE  ROOM  WITH  COLOR  I 

available  for        '  I 

"  the  SESSIONS"  WmfA 

^  LUNCHEON  •  COCKTAILS 
DINNER  •  AFTER-THEATRE 


g|rn/gr^^G^/^^^^^^  r-Sn-r  gd  ^^^",'  ^"-^'"^  g^'^^'  «'-^-<^  Gertner.  News  Editor;  Herbert  V.  Feck. 

R^r  St"7t^.lTt;^'"'    w''''-,'"^ti  r^-  Manager;  Telephone  H011ywo™i  7  2145  ■  wtthinS    1   A'a^B^'T.'  ""T?^"'  Canby,  East'ern  Editors  Holly 

pf^nr!  h^flv       r.,,h?;"^  W>ll>ams  Bumup,  Manager;  /eter  Burnup,  l^tor;   W  lliam  Paf  I^ew,   FHH^^^^^^  Washington,  D.  C;  London  Bureau,  4 

?  Ki      ?/  ^  IS  published  da.  y  excep    Saturdays,  Sundays  and  holidays,  by  Quigley  Pub  ishine  romrf/nv    tZ     i  97n  principal  capitals  of  the  world.   Mo  io 

vice  Pr.^M'/nV-    Q"'2P"'L^°-  New  York"   Martin  Quigley,  President;  Mkrtin  K'ey,    Jr      vIce  ^esi^^^^  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-31001 


vouldn't  accept  a  Medal  of  Honor  written  by  a  coward  like  you!'' 


TAB  HUNTER 


as  Lt.  Fowler 


made  this  year's  big  picture! 


COLUMBIA  PICTURES 


presents 

GARY  COOPER- RITA  HAYWORTH 
VAN  HEFLIN- TAB  HUNTER 


in 
the 


WILLIAM  GOETZ 

Production  of 


co-starring 


RICHARD  CONIE .  MICHAEL  CALLAN 


Directed  by 

ROBERT  ROSSEN 

A  GOETZ-BARODA 
PRODUCTION 
From  the  Novel  by 
GLENDON  SWARTHOUT 
Screenplay  by 

IVAN  MOFFAT,  ROBERT  ROSSEN 

CINEMASCOPE 
In 

EASTMAN 

COLOR 


PRINTED  IN 


Wednesday,  July  29,  1959 


Motion  Picture  Daily 


5 


Kirsch  Pleads    AB-PT's  Net 

—  Blue  Denim  — 


 CONTINUED  FROM  PAGE  I 

that  the  fihn  deals  with  a  pair  of  teenagers,  Brandon  de  Wilde  and  Carol 
L\nley,  who  humble  their  way  into  a  pregnancy  and  then  turn  to  an 
abortionist  as  their  only  escape.  However,  its  touch\',  potentially  shocking 
subject  matter  has  been  handled  in  good  taste. 

Responsible  to  a  large  extent  are  the  performances,  particularly  those 
b\-  the  two  voimg  stars.  Mi:s  Lynley  and  de  Wilde  are  attractive  and  ap- 
pealing voungsters  whose  basic  goodness  is  never  in  doubt.  The  same 
holds  true  for  the  performances  bv  Macdonald  Carey  and  Marsha  Hunt, 
as  de  Wilde's  parents,  and  by  Warren  Berlinger,  as  de  Wilde's  best 
friend.  The  screenpla\,  which  director  Dunne  co-authored  with  Edith 
Sommer,  is  sharp  and  dramatically  incisive  and,  in  several  scenes,  ex- 
plosively funny. 

Like  the  original  stage  play  bv  James  Leo  Herlihy  and  William  Noble, 
the  picture  focuses  on  an  average  middle  class  American  family,  more 
than  a  little  upset  and  excited  at  the  time  of  the  story  by  the  approaching 
marriage  of  their  daughter,  Nina  Shipman,  to  the  local  dentist.  In  the 
course  of  all  these  preparations  the  somewhat  envious  young  de  Wilde 
and  Miss  Lynley  start  an  affair  which  eventually  leads  to  Miss  Lynley 's 
pregnancy. 

Panicv,  and  unable  to  talk  to  their  parents,  de  Wilde  and  Miss  L\'nle\' 
seek  out  an  abortionist,  to  pay  for  which  de  Wilde  forges  a  check  with 
his  father's  signatiue.  It's  only  because  of  the  discovery  of  the  forgery  that 
de  Wilde  finally  tells  his  father  of  the  situation  and  Miss  Lynley  is  saved 
at  the  last  minute  from  the  abortionist's  table.  At  the  fadeout  the  two 
voungsters  are  on  their  way  to  get  married  with  their  parents'  consent. 

The  picture  makes  no  attempt  to  explain  the  action  of  the  kids.  To 
blame  their  naivete  or  their  parents'  preoccupation  with  other  matters  is 
not  sufficient.  Rather  it  suggests  a  lack  of  moral  consciousness.  And,  at  the 
end  of  the  film,  no  one  of  the  characters  seems  any  more  aware  of  this 
aspect  than  he  was  at  the  beginning. 

The  supporting  cast  includes  Buck  Class,  Vaughn  Ta\'lor  and  Roberta 
Shore. 

Running  time,  89  minutes.  General  classification.  Release  in  August. 

Vincent  Canby 


{Continued  from  page  1) 
29th  annual  luncheon-meeting  to  be 
held  at  the  Sheraton  Blackstone  Ho- 
tel here  today. 

The  seven-page,  single-spaced  re- 
port also  covers  such  subjects  as  local 
and  state  legislation  affecting  the  in- 
dustry, the  Council  of  Motion  Picture 
Organizations,  American  Congress  of 
Exhibitors,  business  -  building,  in- 
creased production  of  color  films,  ex- 
hibitor conventions  and  local  and 
i^ational  charity  drives  in  which  Illi- 
nois Allied  members  have  partici- 
pated. 

'White  Paper'  Not  Mentioned 

Nowhere  in  the  report,  however,  is 
!>ny  mention  made  of  national  Allied's 
so-called  "white  paper"  campaign  de- 
signed to  obtain  Federal  legislative 
intervention  on  behalf  of  exhibitors. 
Motion  Pictuke  Daily  revealed  ex- 
.liisively  last  week  that  the  Senate 
ludieiary  subcommittee  has  declined 
;o  hold  hearings  on  the  Allied  repre- 
ientations,  and  there  is  virtually  no 
wospect  of  any  other  Congressional 
-ommittee  scheduling  a  hearing  dur- 
ng  the  remainder  of  tlie  present  ses- 
iion  of  Congress. 

The  "white  paper"  campaign  has 
)een  to  the  fore  in  national  and  re- 
gional AUied  activities  for  more  than 
I  year  past. 

Decries  Shortage  of  Product 
In   discussing  exhibitor-distributor 
elations  in  his  report  Kirsch  says, 
More  and  more  each  year  the  inde- 
)endent  exhibitors  are  feeling  the  ef- 
ects  of  a  reduced  supply  of  quality 
notion  pictures  which  is  resulting  in 
•conomic  ruin  to  many  of  them  be- 
ause  of  the  astronomical  terms  being 
;sked  for  the  limited  supply  of  such 
Jictures  being  produced.  If  this  short- 
ighted  policy  should  persist  many  of 
he  distributors  will  eventually  mar- 
et  themselves  out  of  business  be- 
lause  they  are  slowly  but  surely  creat- 
ag  a  narrowing  down  of  the  number 
f  theatres. 
"What  is  necessary  right  now  is  for 
istribution  to  intelligently  reappraise 
lie  situation.   They  must  begin  to 
ake  into   serious   consideration  the 
'lousands  of  hard-hit  subsequent  run 
aeatres  and  try  to  develop  a  'place 
1  the  sun'  for  them,  otherwise  in  the 
)ng  run   they  will  be  committing 
conomic  suicide." 
j        Local  Level  Emphasized 
j  "This  reappraisal  wliich  I  refer  to 
iust  be  made  on  a  local  rather  than 
j    national   level.   No   one   is  more 
j  ualified  to  treat  with  these  indivi- 
j  ual  situations  than  the  local  branch 
I  lanager.    He   is   familiar   with  the 
I  leatres  and  their  individual  problems 
j  id  if  anyone  would  know  what  the 
;  mitation  of  these  theatres  are  it  is 
le    local    branch     manager,  and 
!  irough  him  his  sales  staff.  And  it 
[  ust  be  done,  and  done  on  a  basis 

mutual  trust  and  understanding. 
I  "I  would  gladly  make  myself  avail- 
}  lie  to  any  Chicago  branch  manager 
r  consultation  and  to  discuss  such 
1  dividual  matters  and  attempt  to 
i  ork  out  fair  and  equitable  arrange- 
ents  that  will  permit  these  theatres 


which  Allied  of  Illinois  represents,  to 
remain  in  business. 

"If  this  spirit  could  prevail  in  the 
other  territories,  I  am  sure  that  a  new 
era  in  distributor-exhibitor  relations 
would  be  brought  about." 

Urged  Censor  Bill  Veto 

Reporting  on  state  and  city  legis- 
lation affecting  the  industry,  Kirsch 
notes  tliat  the  exliibitors  escaped  in- 
jurious measures  this  year  except  for 
a  state  censorship  measure  which  they 
have  urged  the  Governor  to  veto. 

The  report  states  that  the  Illinois 
Allied  board  has  endorsed  Compo  and 
called  upon  its  members  to  pay  their 
annual  dues  to  it.  Kirsch  also  calls 
for  a  start  on  all-industry  business- 
building  activities,  even  if  on  a 
modest  basis.  He  urges  increased  pro- 
duction of  films  in  color. 

His  report  reviews  the  beginnings 
of  ACE  and  expresses  the  hope  that 
the  summit  meeting  of  exhibitors  un- 
der its  auspices,  with  film  company 
presidents  "comes  about  quickly  and 
achieves  the  ends  for  which  it  is  be- 
ing sought." 

The  ACE-Motion  Picture  Associa- 
tion of  America  meeting  has  been 
scheduled  for  this  Friday  in  New 
York. 

Leo  Stearns  Dies 

Leo  Stearns,  manager  of  the  Gram- 
ercy  Theatre  here,  died  suddenly  last 
night.  Services  will  be  held  from  the 
Riverside,  76th  St.  and  Amsterdam 
Ave.,  today. 


'Commandments' 

( Continued  from  page  1 ) 
reported  by  Chumlev.  This  compares 
with     365     "Ten  Commandments" 
drive-in  bookings  in  the  1958  summer 
season. 

The  July,  1959,  bookings  have  num- 
bered approximately  1,000,  he  said. 

All  prints  of  the  DeMille  production 
are  being  "booked  solidly"  for  the 
summer,  Chimiley  reported.  He  said 
that  holdovers  have  been  characteriz- 
ing the  majority  of  the  drive-in  .sho\\'- 
ings  this  summer. 

The  experience  this  month  with  the 
picture  at  Birmingham,  Ala.,  outdoor 
theatres  was  described  bv  Chumley 
as  typical  of  that  in  cities  and  towns 
throughout  the  country.  The  Fair  Park 
Drive-in  there  just  concluded  a 
week  with  a  gross  of  $7,432.  Earlier 
this  month  the  Starlight  registered  a 
week's  gross  of  $9,694,  while  in  June 
the  Robin  Hood  took  in  $5,623  for 
seven  days.  In  each  case,  according  to 
Chumley,  the  drive-in  did  in  excess  of 
100  per  cent  better  than  normal  Grade 
A  picture  business.  Three  more  drive- 
in  bookings  are  set  for  Birmingham 
during  August. 

Lucius  Pitts  Head,  59 

UNION  SPRINGS,  Ala.,  July  28.- 
Lucius  Pitts  Head,  for  the  past  25 
years  associated  with  the  McLendon 
Theatres  circuit  in  Alabama  and 
Florida,  died  at  his  home  here.  Sur- 
vivors are  his  widow,  a  son,  two  sis- 
ters and  a  brother. 


{Continued  from  page  1 ) 
for  both  the  theatre  and  ABC  Broad- 
casting divisions  of  the  company. 

"Our  theatres,"  Goldenson  said  in  a 
report  to  the  stockholders,  "had  their 
best  second  quarter  since  1955.  The 
results  for  the  past  three  months  more 
than  made  up  what  the  theatres  had 
been  behind  in  the  first  quarter  to 
show  overall  six  months  improvement 
over  last  year." 

The  profit  for  the  1959  first  half 
is  equivalent  to  90  cents  per  share, 
compared  with  70  cents  a  share  for 
the  same  period  last  year.  The  second 
quarter  earnings  this  year  are  equiv- 
alent to  36  cents  a  share,  compared 
with  27  cents  a  share  earned  in  the 
like  1958  period. 

TV  Web  Advancing 

In  broadcasting,  the  ABC  Televi- 
sion Network  continued  to  improve 
its  competitive  position,  Goldenson 
said.  In  markets  where  the  three  net- 
works have  equal  competitive  facili- 
ties, ABC-TV  showed  the  largest  in- 
crease in  share  of  audience  for  the 
current  television  season. 

Goldenson  reported  that  the  past 
three  months  had  also  been  an  active 
selling  period  for  the  1959-60  sched- 
ule of  programs  and  that  the  scope 
of  the  network's  fall  programming 
structure  will  be  enlarged  by  pro- 
gramming, for  the  first  time,  the 
i0:30-ll:00  P.M.  period  throughout 
the  week. 

Am-Par  Records,  subsidiary  of  AB- 
PT,  continued  to  show  improved  re- 
sults and  recently  was  represented  on 
the  best  selling  charts  with  four  of  the 
top  ten  most  popular  single  records 
in  tlie  country. 

Stock  Interest  Still  Ample 

"Microwave  Associates  and  Techni- 
cal Operations,"  Goldenson  told  AB- 
PT  stocldiolders,  "recently  completed 
public  financing  in  order  to  acquire 
additional  capital  for  their  expand- 
ing requirements  for  plant  facilities 
and  product  deevlopment.  This  financ- 
ing only  slightly  reduced  our  per- 
centage of  stock  interest  in  these  two 
electronic  companies." 

Margulies  to  Europe  Fri. 
On  'Vikings,'  'Spartacus' 

Stan  Margulies,  who  has  been 
working  as  assistant  to  Edward  Lewis, 
vice-president  of  Brvnaprod,  S.A.,  has 
been  named  executive  producer  of 
"Tales  of  the  Vikings"  teleseries.  He 
will  leave  here  Friday  for  Mimich, 
where  39  half-hours  are  currently 
filming,  to  confer  with  producer 
George  Calian  and  directors  Ehno 
\\'illiams  and  Steve  Previn.  "Tales  of 
the  Vikings,"  starring  Jerome  Court- 
land,  is  financed  and  distributed  by 
United  Artists  Television. 

Margulies,  who  will  still  hold  his 
post  as  ad-publicity  director  on  "Spar- 
tacus,"  Bryna's  $9  million  film  for 
Universal,  will  visit  European  capi- 
tals to  map  continuing  long-range 
publicity  and  premiere  plans  with  U's 
foreign  sales  and  promotion  person- 
nel. He  will  return  here  in  August. 


Motion  Picture  Daily 


Wednesday,  July  29,  Ijg 


Detroit,  Pitt. 


( Continued  from  page  1 ) 
hard-ticket  basis,  and  will  be  exclu- 
sive in  their  respective  areas.  The 
Pittsburgh  date  was  set  by  Stanley 
Warner  executive  M.  A.  Silver  and 
Jack  Byrne,  M-G-M  vice-president 
and  general  sales  manager.  George 
Skouras  and  S.  M.  Hassanein,  of  the 
United  Artists  Theatre  Circuit,  signed 
the  Detroit  deal  with  "Ben-Hur"  sales 
specialist  Robert  Mochrie. 

Five  Other  Cities  Booked 

Previously,  M-G-M  has  anonunced 
contract  signings  for  "Ben-Hur"  at 
Loew's  State  Theatre,  New  York;  the 
Boyd,  Philadelphia;  Egyptian,  Los  An- 
geles; Saxon,  Boston;  and  Academy, 
Minneapolis. 

Phih.  ACLU  Hits  State 
Heads  on  Censor  Law 

From  THE  DAILY  Bureau 

PHILADELPHIA,  July  28.-The  lo- 
cal branch  of  the  American  Civil  Lib- 
erties Union  charged  Governor  Law- 
rence and  Attorney  General  Alpern 
M'ith  ducking  their  responsibilities  on 
the  proposed  Pennsylvania  film  cen- 
sorship bill,  which  recently  passed  the 
State  Senate  and  now  awaits  action 
in  the  House  rules  committee. 

Spencer  Coxe,  executive  director 
of  the  local  ACLU  branch,  said  the 
two  officials  were  duty  bound  to  op- 
pose legislation  that  is  unconstitution- 
al "regardless  of  popular  pressures." 
He  charged  the  administration  prefers 
to  let  the  courts  be  responsible  "for 
throwing  out  this  hot  potato  though 
it  has  been  furnished  with  full  legal 
proof  of  the  bill's  unconstitutionality." 

Gives  3  Reasons  for  View 

Coxe  hsted  three  reasons  why  the 
ACLU  is  convinced  the  bill  is  uncon- 
stitutional. He  said  tlie  bill's  defini- 
tion of  "obscene"  is  contrary  to  the 
Federal  Supreme  Court  ruling;  that 
"Lady  Chatterley"  ruling  held  that  a 
film  portraying  criminal  conduct  was 
not  sufficient  cause  for  banning  it  and, 
thirdly,  the  bill  discriminates  against 
commercial  exhibitors  because  it  ex- 
empts noncommercial  film  showings. 

Coxe  added  the  ACLU  has  no  quar- 
rel with  the  state  adopting  legislation 
punishing  people  for  exhibiting  ob- 
scene pictures  if  the  law  is  carefuUy 
drawn,  but  it  is  against  any  statute 
setting  up  a  censorship  board  which 
can  decide  to  ban  or  not  ban  a  film. 


Jerrold  Electronics  Net 
For  Quarter  Up  Sharply 

Special  to  THE  DAILY 

PHILADELPHIA,  July  28.-Jerrold 
Electronic  Corp.,  maker  of  subscrip- 
tion television,  community  antenna 
systems  and  other  electronics  equip- 
ment, had  unaudited  net  income  of 
$439,140  for  the  first  quarter  of  the 
company's  current  fiscal  year,  Milton 
J.  Shapp,  president,  reported  today. 

The  result,  equal  to  38  cents  per 
share,  includes  net  income  of  $154,- 
867,  or  14  cents  a  share  on  net  sales 
and  service  revenues  of  $1,933,267, 
and  non-recurring  income  of  $284,- 


REVIEW: 

The  Tingler 


Columbia-Castle 


Aimed  frankly  at  exploitation  and  with  an  ingeniously  contrived  built- 
in  gimmick  which  is  certain  to  achieve  its  purpose,  this  well  constructed 
horror  story  is  the  third  from  the  hand  of  William  Castle  and  his  best 
so  far.  Apart  from  the  special  exploitation,  which  includes  a  motor  in- 
stallation to  make  every  tenth  seat  in  the  theatre  vibrate,  and  a  film 
break  to  allow  a  fainting  girl  to  be  carried  out,  the  film  is  a  good  solid 
horror  picture  on  its  own  merits,  bolstered  by  excellent  performances  bv 
the  stars  including  Vincent  Price,  Judith  Evelvn  and  Philip  Coolidge.  ' 

Worthy  of  special  note,  for  students  of  the  horror  picture,  is  a  sequence 
in  which  Miss  Evelyn,  as  a  deaf  mute,  dies  of  fright.  Introduction  of  tint- 
ing and  then  of  color  in  the  pictm-e  heightens  the  entirely  credible  horror 
of  the  scene. 

The  built-in  gimmick  is  the  fact  that  the  script  is  based  on  medical 
experiments  by  Price  which  tend  to  prove  that  severe  fright  introduces 
extreme  changes  in  the  human  body,  tensions  which  can  be  neutralized 
only  by  screaming.  In  a  foreword  by  Castle  the  audience  is  warned  to 
scream  or  be  frightened  to  death,  a  thesis  well  calculated  to  rai'^e  the 
noise  level  in  any  theatre  by  hundreds  of  decibels. 

Of  interest  also  is  the  inclusion  of  a  long  sequence  from  the  1921  ver- 
sion of  "Tol'able  David."  xMiss  Evelyn  and  her  husband,  Phihp  Coolidge, 
operate  a  silent  movie  theatre.  This  odd  locale  is  brought  into  Robb 
White's  script  credibly  enough  by  making  the  audience  go  into  a  near 
panic  when  "the  Tingler,"  the  horrific  organism  which  Price's  experi- 
ments have  proved  develops  in  the  human  body  during  moments  of 
extraordinary  fright,  escapes.  Screaming  deprives  it  of  its  strength,  a 
graphic  hint  which  audiences  are  sure  to  take.  ^ 

A  well  done,  tightly  constructed  motion  picture  in  its  own  right,  "The 
Tingler"  would  do  well  by  itself.  With  the  added  gimmicks  which 
Columbia  is  offering  exhibitors,  it  is  certain  to  be  a  howling  success. 
Running  time,  80  minutes.  General  classification.  October  release. 

J.    D.  IVERS 


Fox  to  Release  Film  on  London  Confabs 
Royal  Canadian  Tour 


"Royal  River,"  a  30-minute  color 
film  produced  by  the  National  Film 
Board  of  Canada  will  be  released  to 
theatres  in  Canada  and  the  United 
States  on  Augusit  3rd,  less  than  forty- 
eight  hours  after  Queen  EHzabeth  II 
and  Prince  Philip  conclude  their  visit 
to  North  America.  This  announcement 
was  made  jointly  today  by  Guy  Rob- 
erge,  chairman  of  the  National  Film 
Board  and  by  Alex  Harrison,  general 
sales  manager  for  20th  Century-Fox 
Film  Corporation  in  New  York.  The 
latter  company  will  distribute  the 
film  in  Canada  and  throughout  the 
world. 

"Royal  River"  uses  the  occasion  of 
the  royal  visit  and  the  voyage  of  the 
royal  yacht  Britannia  from  Gaspe  to 
the  Canadian  Lakehead  to  describe 
the  historic  importance  of  the  St. 
Lawrence  River.  There  are  scenes  of 
the  official  opening  of  the  St.  Law- 
rence Seaway  with  the  Queen,  Presi- 
dent Eisenhower  and  Prime  Minister 
Deifenbaker  participating. 

273,  or  24  cents  per  share,  which 
represents  the  profit  on  the  sale  of 
the  operating  properties  of  Key  West 
CableVision,  Inc.,  the  community  an- 
tenna system  subsidiary  in  Key  West, 
Fla. 

For  the  corresponding  period  a  year 
ago,  Jerrold  reported  net  earnings  of 
$7,627  on  net  sales  and  service  reve- 
nues of  $1,425,340. 


(Continued  from  page  1) 
duction  is  still  before  the  cameras, 
several   months   in  advance   of  the 
film's  world-wide  distribution. 

Participating  in  the  week-long 
meetings,  in  addition  to  producer 
Brabourne  and  director  Lewis  Gil- 
bert will  be  James  F.  Pattinson,  man- 
aging director  for  20th-Fox  in  Great 
Britain  and  John  Ware,  publicity 
director. 


Canada  Group  to  Build 
Florida  Film-TV  Plant 

Special  to  THE  DAILY 

MONTREAL,  July  28.  -  Cinema 
City,  Miami,  Fla.,  financed  by  Cana- 
dian gas  interests  of  this  city,  has 
purchased  1,210  acres  of  real  estate 
to  be  developed  into  a  motion  picture 
and  television  studio,  it  has  been  an- 
nounced here  by  Edward  Di  Resta, 
president  of  the  corporation. 

One  of  the  directors  of  the  new 
Florida  project  is  Bill  Doll,  vice-pres- 
ident of  the  Michael  Todd  Co.,  New 
York,  who  handled  the  late  show- 
man's exploitation  and  publicity,  and 
who  now  is  associated  with  Joseph 
E.  Levine,  president  of  Embassy 
Pictures. 

Construction  will  start  in  the  fall 
on  the  main  sound  stage  of  the  new 
company's  multi-purpose  film  plant, 
according  to  Di  Resta.  The  property 
is  located  within  30  minutes  by  auto 
from  Miami  International  Airport. 


Rosenfield  Sets  New 
Film  Campaigns  in  U 


f. 


t,iy 

hp 
ad 


Jonas  Rosenfield 


From  THE  DAILY  Bureau  \ 

LONDON,  July  28.  -  Jonas  Ro  ,,. 
field,  Jr.,  executive  in  charge  oi 
vertising,  exploitation  and  puh'ty 
for  Colu:,ia 
Pictures,  w  tis 
here  for  Is- 
cussions  litl) 
i  n  d  e  pem  nt 
producers  [id 
Columbia  "x- 
ecutives  in  iis 
country,  j^- 
ferred 
with 
Carreras 
Michael  I  r- 
reras  on  i> 
four  major 
tures  will 
their  Hammer  Films  will  delive  n 
Columbia  during  die  next  six  mon^ 
The  films  are  "Yesterday's  Encn 
"The  Stranglers  of  Bombay,"  "N  ;r 
Take  Candy  from  a  Stranger"  id 
"The  Two  Faces  of  Dr.  Jekyll." 

"Following    my     meetings  tli 
James  and  Michael  Carreras,"  Ra  i- 
field  said,  "and  going  over  their  p  is 
for  their  upcoming  program,  I  nSI 
say  that  Hammer  Films  is  a 
appropriate  name  for  their  proc 
tion  company,  as  each  of  Hamn 
films   is  really   a  sledgehammer 
showmanship." 

Main  attention  has  been  devotei 
plans  for  "Yesterday's  Enemy,"  wl 
Columbia  is  releasing  worldwide 
summer  and  autumn.  The  film,  wl 
depicts  jungle  warfare  between  I 
ish  and  Japanese  in  Burma,  has 
world  premiere  in  Tokyo  today.  It 
be  followed  by  premieres  in  ( 
many  and  France  later  this  sumr 
The  British  premiere  will  be  in  9 
tember  and  the  American  launcl:; 
in  mid-October. 

A  Top  British  Soldier 
The  highlight  of  the  program 
cussed  at  the  meeting  was  the  di 
sion  to  invite  General  Sir  Rol 
Mansergh,  who  commanded  the 
Division  in  Burma  in  1944-45,  to 
dertake  a  visit  to  the  United  Sti 
for  special  preview  screenings  for  c 
nion  making  groups  throughout 
country.  Known  as  one  of  Brita 
distinguished  soldiers.  Sir  Rob 
served  as  the  first  Military  Admiii 
trator  of  Singapore  after  the  Jap' 
ese  surrender;  Commander  in  Ch 
Allied  Forces  Netherlands  East 
dies;  C-in-C  British  forces  in  He 
Kong  and  C-in-C  Allied  Forces 
Northern  Europe.  In  1955,  he  vi 
appointed  C-in-C  United  Kingdij 
land  forces.  He  retired  from  act 
service  two  months  ago. 

Section  for  Women 

TOLEDO,  July  28.-To  offer  pif 
tection  against  hoodlums  who  anr-i 
theatre  patrons,  Mrs.  Virginia  O'Cq 
nell,  owner  of  the  Loop  "Theatre  he 
has  set  aside  one  section  of  the  tlii 
tre  for  women  only.  This  section  ij 
identified  by  white  painted  arm  resl' 

Mrs.  O'Connell  reports  that  bcF 
men  and  women  stop  at  the  theatre 
commend  the  plan. 


3L.  86,  NO.  21 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  JULY  30,  1959 


TEN  CENTS 


8.67  Per  Share 


Richard  Einfeld  'Cinema  Workshop' 


From  Time^  Inc. 


Warner  Net  Planned  As  School  for  New  Talent  Columbia Buys 

"or  9  Months 
749, 000 

*rofit  Statement  Includes 
6,500,000  for  Ranch  Sale 


Jack  Warner 


Warner  Bros.  Pictures,  Inc.  and 
ibsidiary  companies  report  for  the 
ne  months  ending  May  30,  1959,  a 
net  profit  of 
$13,749,000  in- 
cluding $6,500,- 
000  net  profit 
on  the  sale  of 
its  ranch  in 
the  San  Fer- 
nando Valley, 
Cahfomia,  Jack 
Warner,  presi- 
dent announc- 
ed yesterday. 

For  the  cor- 
responding pe- 
riod   last  year 
the  company 
ported  a  net  loss  of  $2,684,000  after 
( Continued  on  page  4 ) 

f4  Plans  Wider  Use 
If  TV  Promotion 

More  extensive  use  of  television 
■ws  clips  in  the  exploitation  of  forth- 
iming  releases  is  planned  by  United 
rtists,  Roger  H.  Lewis,  vice-presi- 
■nt  in  charge  of  advertising,  pub- 
it)'  and  exploitation,  said  yesterday. 
A  has  contracted  with  the  Thaddeus 
iski  Television  Corp.,  makers  of  spe- 
il  T,Y  and  radio  promotional  mate- 
il,  to  produce  TV  news  clips  for 
■olomon  and  Sheba,"  "On  the 
i     {Continued  on  page  6) 


Yates  Resigns 
From  Republic 


By  WARREN  G.  HARRIS 
(Picture  on  Page  2) 

Producer  Richard  Einfeld,  who  doesn't  think  "there's  enough  new  talent 
being  integrated  into  the  business,"  plans  to  do  something  about  the  situation 
by  establishing  his  own  "cinema  workshop." 

  Open  to  would-be  actors,  writers 

and  technicians  who  will  be  selected 
on  the  basis  of  "merit  and  ability," 
the  workshop  will  be  implemented 
within  the  next  six  months,  Einfeld 
told  a  trade  press  conference  at  the 
Plaza  Hotel  here  yesterday.  Classes 
will  be  limited  to  no  more  than  25 
students,  and  the  school  will  be  op- 
erated on  a  non-profit  basis,  it  was 
reported.  Students  unable  to  pay  a 
minimal  tuition  cost  will  be  permitted 
"to  work  it  out"  by  building  sets,  etc. 

The  workshop's  six-month  course 
will  be  run  like  a  production  unit, 
Einfeld  said.  Unions  and  laboratories 
will  be  asked  to  send  qualified  people 
in  to  instruct  in  the  various  facets  of 
picture-making,  since  Einfeld  believes 
that  every  actor  or  writer  should  be 
"an  associate  producer,"  able  to  un- 
derstand the  majority  of  production 
(Continued  on  page  2) 


Salt  Lake  TV, 
Radio  Stations 


Schneider  Says  Purchase  is 
Move  Toward  Diversifying 


Herbert  J.  Yates,  founder  of  Re- 
public Pictures  and  predecessor  com- 
panies, yesterday  tendered  his  re- 
signation as  a  director  and  chairman 
of  the  board  to  a  meeting  of  the 
board  of  directors  here  yesterday. 

Victor  NL  Carter,  president  of  Re- 
public since  July  1  when  he  and 
associates  acquired  all  of  the  Yates' 
controlling  stock  holdings  in  Repub- 
(  Continued  on  page  4) 


Publicity  on  Location 
Shooting  Pays  Off 

Columbia  Pictures'  recently  adopt- 
ed policy  of  assigning  American  pub- 
licists to  foreign-based  productions  is 
paying  off  handsomely,  Robert  Fergu- 
son, director  of  advertising,  publicity 
and  exploitation,  told  a  trade  press 
conference  here  yesterday. 

To  prove  his  point,  he  introduced 
Mike  Kaplan,  unit  publicity'  man  on 
Stanley  Donen's  "Once  More,  With 
Feeling,"  and  Bob  Yeager,  unit  man 
on  ^^'illiam  Goetz'  "The  Franz  Liszt 
( Continued  on  page  4 ) 


A.  Schneider 


/.£ .  of  New  England 
Convention  Sept,  16-17 

Special  to  THE  DAILY 

BOSTON,  July  29.-The  1959  con- 
vention of  Independent  Exhibitors, 
Inc.,  -and  Drive-In  Theatres  Associa- 
tion of  Ne\\-  England  \\'ill  be  held 
Sept.  16-17  at  the  Mayflower  Hotel 
in  Pl)Tnouth,  Mass.  All  exhibitors  and 
managers  in  the  territory  are  invited 
(Continued  on  page  4) 


'Wall  Street  Journal'  Takes  Note  of 
Theatre  Attendance,  Grosses  Upturn 


i^oldwyn  and  Embassy 
(e-Trial  Judges  Named 

Special  to  THE  DAILY 

SAN  FRANCISCO,  July  29.  -  The 
'-trial  of  the  Samuel  Goldwyn  mono- 
>ly  suit  against  National  Theatres 
d  Fox  West  Coast  Theatres  was 
( Continued  on  page  2 ) 


nEVISION  TODAY-page  6 


The  Wall  Street  Journal  which  on  several  occasions  in  the  past  was  quick 
to  herald  bad  news  when  it  made  its  appearances  in  the  nation's  theatres, 
vesterday  published  a  two-column  article  reporting  the  recent  and  continuing 
upturn  in  attendance  and  box  ofBce 


grosses. 

The  article,  headed  "Movie  Busi- 
ness Up  in  June  for  4th  Month  in 
Row;  Better  Films  Cited,"  was  writ- 
ten by  Stanley  Penn,  staff  reporter, 
and  included  quotes  on  the  business 
upturn  from  circuits'  executives  and 
others  operating  in  all  parts  of  the 
country. 

Simon    B.    Siegel,   financial  vice- 


president  of  American  Broadcasting- 
Paramount  Theatres,  said  profit  from 
the  company's  505  theatres  in  the  sec- 
ond quarter  this  year  was  the  highest 
for  the  period  since  1955. 

The  Journal's  article  continued:  "A 
nearly  identical  report  is  gi\-en  by  a 
spokesman  for  National  Theatres,  Los 
Angeles.  He  says  that  although  box 
( Continued  on  page  5 ) 


Columbia  Pictures  has  acquired 
full  ownership  of  the  Intermountain 
Broadcasting  and  Television  Corp., 
operator  of  tel- 
evision station 
KTVT  and  ra- 
d  i  0  stations 
KDYL  -  AM 
and  FM,  NBC 
affiliates  in  Salt 
Lake  City,  A. 
S  chneider, 
president  of  the 
company  a  n  - 
nounced  yester- 
day. 

Telling  of 
the  purchase 
from  TLF 
Broadcasters,  a  wholly  owned  subsidi- 
ary of  Time,  Inc.,  Schneider  said  it 
was  a  step  in  a  long  range  diversifica- 
tion program  on  Columbia's  part  "de- 
( Continued  on  page  5 ) 

Pacts  to  Melville, 
Hudson  and  Huston 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  29.  -  New 
contracts  announced  by  Universal-In- 
ternational today  call  for  the  re-sign- 
ing of  Rock  Hudson  for  the  star's  ex- 
clusi\e  services  for  the  next  five ' 
years,  the  expanding  of  John  Huston's 
producer-director  pact  to  a  two-pic- 
(Continued  on  page  4) 

Balahan  Sees  Para.  Net 
Equal  to  '58  First  Half 

Paramount  Pictvues  earnings  for  the 
second  quarter  this  }'ear  were  as  good 
or  shghtly  better  than  the  $1,160,- 
000  for  the  like  period  last  }"ear,  the 
\^'all  Street  Journal  said  ^'esterda^' 
it  wsLS  told  by  Barney  Balaban,  Para- 
mount president. 

On  a  per  share  basis,  second  quarter 
( Continued  on  page  4 ) 


Motion  Picture  Daily 


Thursday,  July  30,  llj 


PEHSDMl 
MEIVTIDIV 


JR.  GRAINGER,  president  of  Inter 
•  Continent  Releasing  Organiza- 
tion, will  leave  Hollywood  tomorrow 
for  Chicago,  New  York  and  other  key 
cities  of  the  East. 

• 

J.  H.  "Tommy"  Thompson,  presi- 
dent of  Martin  &  Thompson  Theatres 
and  head  of  Theatre  Owners  of  Geor- 
gia, has  left  Atlanta  for  a  vacation  in 
Florida. 

• 

Joseph  Wolf,  vice-president  of 
Embassy  Pictures,  Boston,  has  become 
a  grandfather  for  the  fourth  time  with 
the  birth  of  a  girl,  Karen,  to  his 
daughter,  Mrs.  Phyllis  W.  Fried- 
man. • 

Roland  V.  Lee,  producer  of  "The 
Big  Fisherman,"  which  will  premiere 
here  next  Tuesday,  will  arrive  in  New 
York  today  from  the  Coast.  Frank 
BoRzAGE,  director,  will  arrive  from 
Hollywood  early  next  week. 

• 

Peter  Finch,  co-star  in  "The 
Nun's  Story,"  returned  to  Hollywood 
yesterday  from  New  York. 

• 

Bob  Hope  has  returned  to  New 
York  from  London  via  B.O.A.C. 


Goldwyn  and  Embassy 

( Continued  from  page  1 ) 
assigned  today  to  Federal  Judge 
George  B.  Harris  by  Chief  District 
Court  Judge  Louis  Goodman.  It  is 
expected  that  Judge  Harris  merely 
will  read  the  transcript  of  the  trial 
heard  last  year  by  the  late  Judge  Ed- 
ward P.  Murphy,  call  for  closing  all 
arguments  from  both  sides  and  hand 
down  a  decision. 

Opposing  counsel  long  since  have 
agreed  to  such  an  adjudication  in  the 
two-million-dollar  litigation  filed  in 
1950. 

At  the  same  time  today.  Chief  Judge 
Goodman  assigned  a  re-trial  judge  in 
the  Embassy  Theatre  eight-million- 
dollar  anti-trust  suit  against  the  major 
distributors  and  Fox  West  Coast 
Theatres,  also  heard  last  year  by 
Judge  Murphy,  who  died  virtually  on 
the  eve  of  making  a  decision  in  both 
the  Goldwyn  and  Embassy  cases. 

The  new  Embassy  case  judge  is 
Lloyd  H.  Burke,  former  United 
States  District  Attorney  here  and  re- 
cently elevated  to  the  Federal  bench. 
Judge  Burke  is  under  instructions  to 
hear  the  Embassy  re-trial  with  a  jury, 
although  the  late  Judge  Murphy  heard 
the  case  without  a  jury. 

Embassy  attorney  Robert  D.  Raven 
some  weeks  ago  successfully  argued 
for  a  jury  re-trial  in  spite  of  vigorous 
defense  opposition. 


Producer  Richard  Einfeld,  center,  is  flanked  at  breakfast  by  Edward  Sullivan, 
20th-Fox  publicity  director,  and  Jack  Brodsky,  of  the  20th  publicity  department. 

Einfeld  Plans  Talent  School 


( Continued 

problems.  It  was  pointed  out  that  the 
young  producer  will  have  first  call 
on  the  services  of  workshop  graduates. 

"I  think  every  major  company  will 
want  to  cooperate,"  Einfeld  answered 
when  asked  whether  he  had  any  back- 
ers in  the  workshop  project.  "I've 
talked  to  influential  industry  members 
about  it  and  they  like  the  idea." 

Einfeld  said  that  he  doesn't  believe 
in  the  Hollywood  adage  "It's  not  what 
you  know,  it's  who  you  know."  Al- 
though admitting  being  the  son  of 
20th  Century-Fox  executive  Charles 
Einfeld  has  helped  his  career,  he  be- 
lieves that  he  wouldn't  be  a  producer 
today  were  it  not  for  a  goodly  number 
of  years  of  apprenticeship  in  various 
segments  of  the  industry.  In  his  work- 
shop project,  he  aims  to  give  young 
people  as  much  of  an  opportunity  as 
he  had  in  making  good  in  the  film  in- 
dustry. 

"I  want  to  do  this  ...  I  think  it 
should  be  done  .  .  .  and  I'm  young 
enough  to  do  it,"  Einfeld  said. 

The   cinema    workshop,  however. 


from  page  1 ) 

will  not  take  up  all  of  Einfeld's  time. 
He  recently  completed  his  eighth  mo- 
tion picture,  "The  Oregon  Trail,"  and 
is  currently  planning  his  ninth,  ten- 
tatively titled  "False  Echo,"  which 
will  be  filmed  in  Harlan  County,  Ken- 
tucky. He  and  Gene  Fowler,  Jr.  are 
also  interested  in  making  "Flaming 
Lance,"  a  western  with  social  implica- 
tions, written  by  Nunally  Johnson. 

"The  Oregon  Trail,"  a  Cinema- 
Scope  and  Deluxe  Color  outdoor 
drama  which  was  budgeted  at  about 
$750,000,  according  to  Einfeld,  is 
the  producer's  most  important  project 
to  date.  It  stars  Fred  MacMurray,  and 
will  have  its  world  premiere  in  Port- 
land, Ore.,  on  August  12.  The  State 
of  Oregon  has  taken  this  picture  to  its 
heart,  Einfeld  said,  and  has  tied  it 
in  wherever  possible  with  upcoming 
Centennial  festivities. 

True  to  Einfeld's  dictum  on  the 
development  of  new  talent,  he  is  in- 
troducing seven  newcomers  in  "The 
Oregon  Trail,"  including  Nina  Ship- 
man  and  Roxine  Wells. 


Amsterdam  Signs  for 
'Beach'  World  Premiere 

The  Alhambra  Theatre  in  Amster- 
dam has  been  booked  as  Holland's 
entry  in  the  simultaneous  international 
world  premiere  of  Stanley  Kramer's 
"On  the  Beach."  The  United  Artists 
release  will  open  in  25  cities  on  six 
continents  on  Dec.  17. 

Premiere  cities  include  Moscow, 
Warsaw,  Melbourne,  Berlin,  Brussels, 
Caracas,  Chicago,  Havana,  Lima, 
London,  Los  Angeles,  Madrid,  Manila, 
New  York,  Paris,  Rome,  San  Juan 
(Puerto  Rico),  Singapore,  Tokyo, 
Toronto,  Washington,  Stockholm  and 
Zurich,  Switzerland,  in  addition  to 
Amsterdam 


Full  Formosa  Quota 
Authorized  for  MPEA 

The  Motion  Picture  Export  Assn. 
has  been  advised  that  Formosa  has 
approved  the  same  number  of  film 
licenses  for  American  film  imports  for 
the  year  ending  June,  1960,  as  was 
authorized  for  the  past  year.  The 
expired  agreement  provided  for  277 
licenses. 

This  week's  MPEA  board  meeting 
also  discussed  plans  for  the  estab- 
lishment of  a  Film  Board  in  Hong 
Kong,  reviewed  possible  changes  in 
the  Australian  Film  Board,  and  con- 
sidered a  request  for  a  cost-of-living 
wage  increase,  as  provided  by  law, 
for  film  company  workers  in  Brazil. 


'Ben-Hur'  Mailer  to 
Papers,  House  Organs 

To  meet  the  demand  for  mate 
on  M-G-M's  production  of  "B 
Hur,"  the  Ben-Hur  Press  Bureau 
sent  out  an  elaborate  four-page  ni, 
er  on  the  picture  to  all  major  ne  i 
papers  and  to  more  than  5,000  ho 
organs  in  the  U.  S. 

The  mailer  includes  one  compl 
story,  "Special  Plans  for  'Ben-H 
Theatre  Parties,"  which  announi 
the  special  departments  being  set 
at  each  theatre  booked  for  "Ben-H 
to  handle  group  ticket  sales. 

Four  other  stories  outlined  in 
mailer  are  available  upon  requt 
"The  Race  That  Never  Ends,"  wh 
tells  the  history  of  the  famous  chai 
race  in  the  story:  "Two  Ma 
Words,"  a  by-lined  piece  by  Em 
Emerling,  of  Loew's  Theatres;  "H 
I  Came  to  write  'Ben-Hur' "  by  G. 
eral  Lew  Wallace;  and  "Keep  Yc 
Eye  on  Haya,"  a  star  profile. 


'Hercules'  at  $600,00t 
In  N.Y.;  Big  in  Texas 

"Hercules,"  the  Joseph  E.  Lev: 
presentation  being  released  by  W 
ner  Bros.,  recorded  a  gross  of  mc 
than  $600,000  in  the  first  five  di 
of  its  saturation  booking  in  the  Ni 
York  metropolitan  area,  Warners 
ported  yesterday.. 

In  Texas,  "Hercules"  chalked 
initial  figures  close  to  the  all-tii 
records  established  there  by  Warr 
Bros.'  "Giant."  At  the  Palace  The 
tre  in  Dallas,  a  $30,000  week  is  ( 
pected  on  the  basis  of  a  four-d 
mark  of  $19,061. 

In  other  Texas  theatres,  "Hercuk 
racked  up  $19,241  in  four  days  at  t 
Metropolitan  Theatre  in  Houstc 
with  a  $31,000  week  anticipate 
$13,670  at  the  Worth  Theatre  in  F( 
Worth,  with  a  $23,000  week  di; 
$15,808  at  the  Majestic  in  San  A]: 
tonio,  indicating  a  $25,000  week,  aij 
$14,567  at  the  Plaza  in  El  Paso,  poi^ 
ing  to  a  $24,000  week. 


International  Guests  at 
'Fisherman'  Premiere 

International  political  figures  ai 
United  Nations  delegates  have  be( 
invited  to  attend  the  world  premie 
of  Rowland  V.  Lee's  production 
"The  Big  Fisherman,"  Aug.  4,  at  tl 
Rivoli  Theatre  here.  The  attractic 
will  begin  a  reserved  seat,  10  perfoni 
ances  a  week  engagement  the  follo\ 
ing  day. 

Among  those  invited  to  attend  tl 
gala  opening  are:  Dr.  Ralph  Bunch 
Mrs.  Franklin  D.  Rooosevelt,  Go 
Nelson  Rockefeller,  Mayor  Robert 
Wagner,  Hon.  Henry  Cabot  Lodg 
Averell  Harriman,  Arkady  Sobale 
Russian  delegate  to  the  UN;  an 
Prince  Aly  Khart  of  Pakistan. 


ASI2fr/^Y,^  ^tI^^^^                                                                                            i'^'S^'gr  ^^"T"^  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  FeC 

wood  Bureau.  Yucca-Vme  Building,  Samuel  D.  Berns.  Manager;  TeleoW  HOUtoo^  7            W,!v^  ?^  Ed,tonal  Director;  Pinky  Herman,  Vincent  Canby,  Eastern  Editors.  Hc:l 

Bear  St.  Leicester  Square.  W   2.  Hope  Williams  Burnu?^^  Mfn"ger;  "eler*^^^^  Club.  Washington,  D.  C;  London  Bureau. 

^'fi^'S^^''^       published  daily  except  Saturdays.  Sundays  and  holidays,  by  QuigleTPublisWne  C^^  ^77n  <;•  ..,   a"'°"'^^"'d  "J  '^H  P"""?^^'  "Pi'^'s  of  the  world.  Motu 

Cable  address:  "Quigpubco.  New  York"   Martin  Quigley,  President-  Mkrtm  OuiirW    T      vl^pf«?^»  ^l^tj!.  Avenue,  Rockefeller  Center.  New  York  20.  Circle  7-310 

Vice-President;  Leo  J.   Brady.   Secretary.   Other  Quifley  PublicSs     Mo^"^^^  Vice-President    and    Treasurer;    Raymond  Gallaghe 

as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as^                              pf.tnr.  n  Better  Refreshment  Merchandising,  each  published  13  times  a  ye: 

class  matter  Sept.  21.  1938.  at  the  Post  Office  at  New  Yo^k.^^N.  Y:int}\%\t.TullIf:^^^^^^^^^^^^  f'^^  ISas" a^^^rfofel^n.-  In^lelopLHo; 


1  ii^Hi  ■If* 

breaks  the  ay'-^^^^and  is  topping 
HORROR  Of  ORIVCUUJ »  J 


as  box  office  magic 


Book  it  now  thru  U-l 


Motion  Picture  Daily 


Thursday,  July  30,  IJi 


Memphis  Censor  Board 


is  At  It  Again 


Special  to  THE  DAILY 

MEMPHIS,  July  29.  -  MGM's 
film,  "The  Big  Operator"  was  banned 
from  Memphis  screens  by  the  city 
board  of  censors  today. 

The  film  had  been  scheduled  for 
Aug.  15  at  Palace  theatre. 

Louis  C.  Ingram,  MGM  branch 
manager,  said  the  three  women  cen- 
sors wrote  him:  "The  film  is  too  ter- 
rible and  inimical  to  the  public  wel- 
fare." Ingram  wired  his  New  York 
office  and  is  awaiting  instructions. 


Balaban  Sees 


(Continued  from  page  1) 
net  was  5%  to  10%  ahead  of  the  1958 
period,  due  to  the  fewer  number  of 
shares  outstanding  now.  Paramount 
earned  63  cents  a  share  in  the  second 
quarter  last  year  on  1,839,216  shares 
outstanding.  There  are  now  about 
1,714,000  shares  outstanding. 

In  the  first  quarter  this  year  Para- 
mount's  income  from  operations 
amounted  to  $1,318,000,  or  76  cents 
a  share,  compared  to  $1,405,000,  or 
75  cents  on  the  greater  number  of 
shares  then  outstanding,  in  the  1958 
first  quarter. 

The  article  quoted  Balaban  as  say- 
ing Paramount  has  a  film  backlog 
which  will  keep  it  in  "extremely  good 
shape  into  the  third  quarter  of  1960." 
He  indicated  plans  for  an  increased 
production  and  release  schedule  have 
not  been  finalized.  Balaban  said  "The 
Ten  Commandments,"  which  has 
grossed  between  $38  million  and  $40 
million  worldwide,  is  expected  to  do 
another  $20  million  to  $30  million  in 
the  next  2/2  years,  mostly  in  overesas 
theatre  rentals. 

Balaban  said  there  is  a  good  chance 
negotiations  for  an  "industrial  com- 
pany" unrelated  to  motion  pictures 
will  be  acquired  by  Paramount  before 
the  end  of  the  year,  as  part  of  its  di- 
versification program. 

Name  4  to  SPG's  'Best' 
List  for  First  Quarter 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  29.  -  Jerry 
Bresler,  chairman  of  the  Screen  Pro- 
ducers' Guild  feature  picture  award 
nominating  committee,  announced  the 
following  four  features  were  nom- 
inated for  best  film  category  for  first 
quarter  of  1959:  "Diary  of  Anne 
Frank,"  "Rio  Bravo,"  "Imitation  of 
Life"  and  "Shaggy  Dog." 


OF  BETTER  AND 
FASTER  SPECIAL 

TRAILERS 

From  Dependable 


1 327  S.  WibMh  Chicago  630  Ninth  An.  New  York 


Location  Publicists  Praised 


( Continued 

Story."  Both  are  in  New  York  fol- 
lowing completion  of  location  shoot- 
ing on  these  major  Columbia  releases 
in  various  parts  of  Europe. 

Kaplan  and  Yeager  started  work 
on  their  respective  assignments  well 
in  advance  of  the  start  of  production, 
and  will  stay  with  them  as  long  as 
Columbia  deems  necessary.  Both  are 
heading  for  Hollywood,  where  they 
will  continue  their  roles  of  "good- 
will ambassadors"  for  the  pictures. 
Kaplan  will  take  the  long  way  around, 
stopping  off  in  key  cities  to  meet 
with  the  press  and  other  opinion- 
makers  on  "Once  More,"  which  has 
completed  shooting,  while  Yeager 
will  jet  out,  since  the  Goetz  picture 
is  still  in  production. 

Since  Columbia  was  not  content 
with  the  standard  custom  of  "second- 
rate  representation  by  stringers,"  Fer- 
guson said,  it  was  decided  that  a  "top- 
notch,  number  one  quality  man,"  well 
versed  in  American  pubhcity  techni- 
ques, might  fill  the  bill.  And  since 
Kaplan  and  Yeager  have  proved  so 
satisfactory  in  their  assignments,  other 
American  unit  men  have  been  as- 
signed to  such  Columbia  productions 
as  "Suddenly,  Last  Summer,"  "Our 


from  page  1 ) 

Man  in  Havana"  and  "Gulliver's 
Travels." 

Both  Kaplan  and  Yeager  yesterday 
were  most  happy  over  the  extraordi- 
nary press  coverage  they  had  received 
for  their  pictures.  "Money  spent  by 
a  production  company  is  quite  an 
event  in  any  place  you  go,"  Yeager 
said,  pointing  out  that  he  was  con- 
stantly "inundated"  by  press  people 
interested  in  seeing  how  an  American 
picture  is  made.  Kaplan  had  journal- 
ists visiting  the  "Once  More"  set 
in  Paris  from  Sweden,  Norway,  Italy, 
Spain,  Switzerland  and  even  Israel. 

Ferguson  said  that  the  big  plus 
value  in  using  American  publicists 
abroad  is  that  they  work  through  New 
York  and  Hollywood,  so  that  at  any 
given  time  it  is  possible  to  take  stock 
of  what  has  been  done  and  what  is 
still  needed.  In  the  case  of  "stringers," 
it  would  often  turn  out  that  a  for- 
eign-made production  would  go  into 
release  aided  only  by  the  most 
haphazard  publicity  build-up. 

Columbia's  new  international  look 
when  it  comes  to  publicity  is  part  of 
its  new  expansion  policy,  Ferguson 
said.  "True,  we're  economizing  where 
necessary,  but  not  on  manpower." 


Warner  Net  Yates  Resigns 


( Continued  from  page  1 ) 
a  special  provision  of  $2,500,000  for 
estimated  loss  on  advances  to  inde- 
pendent producers. 

The  net  profit  for  the  nine  months 
ending  May  30,  1959  is  equivalent 
to  $8.67  per  share,  of  which  $4.10 
per  share  represents  profit  on  the 
sale  of  the  company's  ranch,  on  the 
1,585,196  shares  of  common  stock 
outstanding  at  that  date  after  de- 
ducting 897,051  held  in  treasury. 

Film  rentals  including  television, 
sales,  etc.  amounted  to  $62,084,000, 
dividends  from  foreign  subsidiaries 
not  consolidated  were  $1,126,000  and 
profit  on  sales  of  capital  assets  other 
than  the  company's  ranch  was  $797,- 
000  for  the  nine  months  ending  May 
30,  1959  as  compared  with  $48,038,- 
000,  $1,204,000  and  $833,000  re- 
spectively for  the  nine  months  ending 
May  31,  1958. 

In  May  1959,  the  outstanding  bank 
loan  of  $2,000,000  under  the  three 
year  bank  credit  agreement  dated 
August  15,  1956  was  repaid.  The 
agreement  was  terminated  in  June 
1959. 

Net  current  assets  at  May  30,  1959 
were  $42,496,000  (including  $21,- 
451,000  cash  and  U.  S.  Government 
securities)  and  debt  maturing  after 
one  year  was  $4,715,000,  compared 
with  $33,043,000  (including  $10,972,- 
000  cash)  and  $4,879,000  respective- 
ly at  February  28,  1959. 

Theatre  Now  Warehouse 

COSHOCTON,  O.,  July  29.-The 
Sixth  Street  Theatre,  sold  last  spring 
by  Stanley  Warner  to  the  Coshocton 
Tribune,  is  being  remodeled  for  use  as 
a  warehouse  for  newsprint. 


( Continued  from  page  1 ) 
lie  for  about  $4,000,000,  was  elected 
chairman   of   the    board,  replacing 
Yates. 

Carter  also  announced  the  election 
to  the  Republic  Pictures  board  of 
directors  of  Sidney  M.  Davis,  a  pro- 
minent New  York  City  attorney,  and 
Patrick  J.  Frawley,  Jr.,  industrialist 
and  president  of  Eversharp,  Inc.  They 
replace  Theodore  Black  and  Albert 
Lind,  who  resigned  from  the  board 
earlier. 

In  assuming  the  board  chairman- 
ship yesterday.  Carter  expressed  his 
confidence  in  the  future  of  the  com- 
pany. 


Universal  Pacts 

( Continued  from  page  1 ) 
ture  deal  and  the  conclusion  of  an 
arrangement  with  Melville  Produc- 
tions under  which  that  organization, 
in  which  Gregory  Peck  and  Sy  Bart- 
lett  are  associated,  will  make  two 
features  for  Universal  release  after 
Peck  completes  his  current  assign- 
ment at  20th  Century-Fox,  "Beloved 
Infidel." 

Hudson's  new  contract  provides  for 
an  additional  10  pictures  in  which 
he  will  star  for  U-I,  at  an  understood 
rate  of  two  a  year  for  the  next  five 
years. 

Huston,  in  addition  to  his  present 
assignment  on  "The  Man  Who  Would 
Be  King,"  will  produce  and  direct 
"Freud,"  the  life  story  of  Sigmund 
Freud. 

Melville  Productions,  signed  for 
two  features,  will  move  its  head- 
quarters to  U-I  from  the  Goldwyn 
Studios,  where  they  have  been  for  the 
past  two  years. 


Drop  Plan  to  Roadshcij' 
'Sign  of  the  Gladiator'} 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  29.  -  Ti, 
roadshow  policy  originally  planned 
American  International's  "Sign  of 
Gladiator,"  imported  color  spect.il 
starring  Anita  Ekberg,  has  h 
switched  to  one  of  saturation  bookii; 
in  response  to  exhibitor  requests 
is  announced  by  James  H.  Nichol 
and  Samuel  Z.  Arkoff.  The  film  > 
be  released  nationally  Labor  E 
week. 

The  policy  switch  in  exhibition  1 
lowed  a  national  survey  by  gene 
sales  manager  Leon  P.  Blender 
which  exhibitor  sentiment  on  ro 
shows  overrode  the  compar 
planned  advanced  admission  enga 
ments. 

Saturation  bookings,  the  AIP  sur\: 
revealed,  provide  greater  benefits 
all  theatres  in  a  skein  by  permitti 
increased    advertising    budgets  a| 
greater  point-of-sale  impact. 

Nicholson  and  Arkoff  have  detai 
Blender   to   set   up  saturations 
"Sign  of  the  Gladiator"  in  key  are 


i 


I.E.  of  New  England 

( Continued  from  page  1 ) 
to  attend,  whether  or  not  they 
members  of  the  organization. 

The  convention  co-chairmen,  E 
ward  S.  Redstone  and  Malcolm 
Green,  have  planned  two  days  of  wc 
and  relaxation.  The  first  day  will 
given  over  to  registration,  golf,  oce 
swimming,  sightseeing,  etc.,  with 
formal  get-togethers  for  business  d 
cussions.  That  evening,  with  the  Coc 
Cola    Company    as    host,    an  o 
fashioned  clam  bake  with  all  the 
ings  will  be  held,  such  as  clain  cho 
der,  steamed  and  fried  clams,  aU  t 
lobster  one  can  eat,  corn  on  the  ci 
watermelon  and  beer.  For  the  nf 
lobster  lovers,  Southern  fried  chick 
will  be  served. 


i 


If 


Bollinger  to  Speak 

The  formal  business  meetings  w 
get  under  way  the  next  day  wi 
national  figures  as  speakers.  Irvi 
Dollinger,  chairman  of  Allied's  N 
tional  EDG  committee  and  an  Alli( 
representative  in  ACE,  will  give 
up-to-the-minute  report  on  ACE 
tivities.  A  highlight  of  the  two-dc 
convention  will  be  the  appearance 
Boston's  Joseph  "Hercules"  Levin' 
who  will  address  the  group  on  Thur 
day  afternoon.  The  climax  is  the  ba 
quet  on  Thursday  evening  with  pop 
lar  George  Roberts  as  toastmaste 
This  year,  the  wives  of  exhibitors  ai 
given  special  invitations,  as  many  a' 
tivities  are  planned  for  them. 

With  Edward  W.  Lider  as  gener 
chairman,  and  Carl  Goldman  as  ci 
ordinator,  the  convention  committee 
hard  at  work. 


Ill 


Julius  Mintz  Dies 

MALDEN,  Mass.,  July  29.-Funeri 
services  have  been  held  at  the  GoL 
man  Funeral  Home  here  for  Juliij 
Mintz,  for  the  past  15  years  proje^ 
tionist  at  the  M-G-M  screening  roon 
Boston,  who  died  at  Beth  Israel  Ho: 
pital  there.  He  is  survived  by  t\v 
sons  and  a  daughter. 


lursday,  July  30,  1959 


Motion  Picture  Daily 


5 


olumbia  Buys  Court  Lifts  Blue  Law 

Ban  Vs.  SX.  Theatre 


{Continued  from  page  1) 
;necl  to  bring  every  aspect  of  the 
Itertainment  industry  under  one  cor- 
rate  roof." 

Negotiations  for  the  transfer  were 
!rried  out  by  Weston  C.  Pullen,  Jr., 
be-president  in  charge  of  broadcast- 
y  operations  for  Time,  and  Norman 
mvau,  general  manager  of  station 
lerations  for  Columbia.  Time  ac- 
lired  the  stations  in  June,  1953. 
illen  declared  that  the  sale  did  not 
idicate  a  diminishing  interest  by 
ime  in  the  broadcasting  field.  He 
inted  out  that  his  company  still 
J/ns  radio  and  television  properties 

Denver,  Grand  Rapids,  Indianapo- 

and  Minneapolis. 

Alert  for  Additional  Moves 

[Schneider,  in  his  statement,  said, 
Columbia  intends  to  be  on  the  alert 
r  any  more  in  the  direction  of  a-ddi- 
inal  diversification  steps  which  can 
rther  enhance  the  overall  operations 
Columbia."  He  emphasized  the 
mpany's  ownership  of  Screen  Gems, 
oducers  and  distributors  of  televi- 
)n  programs,  of  Colpix  Records  and 
interests  in  music  publishing  and 
the  production  of  television  com- 
jrcials. 

"We  have  greater  confidence  today 
an  ever  before  in  the  future  of  the 
'tire  entertainment  industry,"  Schnei- 
'x  said.  "With  the  income  derived 
')m  our  moves  into  avenues  away 
)m  direct  motion  picture  production 
feel  certain  that  these  added  reve- 
"les  reinvested  in  our  film  production 
leration  will  show  us  increased 
ofits." 

'Highest  Standards  of  Operation' 

Columbia  will  maintain  the  highest 
imdards  of  operation  in  the  Salt 
like  City  broadcasting  stations,  he 

id,  adding  that  a  subsidiary  com- 

my  would  be  formed  to  handle  the 

wly  acquired  interests. 

W^all  Street  Journal' 

{Continued  from  page  1) 
pee  receipts  for  the  concern's  300 
eatres  'were  behind'  in  the  first 
larter,  compared  with  1958,  they 
jSe  in  the  second  period  this  year 
lOve  last  year's  level  for  a  com- 
fned  gain  in  the  six-month  period." 
I  Harry  Mandel,  vice-president  of 
,'CO  Theatres,  said:  "From  June  to 
e  present,  business  has  been  better 
|ian  last  year." 

Said  Eugene  Picker,  president  of 
)ew's  Theatres:  "We're  getting  bet- 
r  pictures  today  than  we've,  had  in 
.long  time." 

Indefinite  Regarding  Future 

'Nobody  knows,"  the  article  con- 
lues,  "if  the  improved  movie  busi- 
ss  will  carry  through  the  rest  of 
e  year. 

"The  current  steel  strike,  if  pro- 
iged,  is  bound  to  have  an  adverse 
ect  ©n  the  box  office.  But  right  now 
my  theatre  men  say  the  steel  shut- 
iwn  has  done  nothing  to  cut  into 
eir  receipts." 

The  article  also  quotes  recent  Sind- 
iger  &  Co.  reports  on  attendance 


Special  to  THE  DAILY 

DARLINGTON,  S.  C.,^  July  29.- 
Climaxing  a  locally  controversial  issue 
involving  the  Darlington  Theatre,  of 
which  Boyd  Bailey  is  manager.  Cir- 
cuit Court  Judge  J.  W.  Lewis  has 
lifted  the  temporary  restraining  order 
against  Sunday  movies  here. 

Bailey  lost  no  time  in  announcing 
publicly  that  his  theatre  would  be 
open  for  business  the  third  Sunday 
in  succession. 

Seeking  the  injunction  against  the 
theatre  here  were  Mayor  T.  W. 
Buchanan  and  members  of  the  city 
council,  who  flatly  refused  a  request 
from  Bailey  three  weeks  ago  for  per- 
mission to  operate  Sunday  movies.  De- 
spite tlie  refusal,  the  Darlington  The- 
atre opened  for  business  the  first  Sun- 
day thereafter  in  the  face  of  the  in- 
junction. 

In  lifting  his  temporary  restraining 
order.  Judge  Lewis  commented:  "Af- 
ter full  consideration  of  records  and 
arguments,  I  find  that  the  showing 
made  for  the  injunction  relief  is  insuf- 
ficient to  warrant  the  intervention  of 
a  court  of  equity  to  enforce  a  criminal 
status  at  this  time.  It  is  therefore 
ordered  that  the  restraining  order  is- 
sued be  dissolved. 


AIP  To  Move  Into  New 
Coast  Quarters  Aug.  5 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  29.-Ameri- 
can  International  Pictures  will  move 
Aug.  5  to  its  new  general  office  build- 
ing on  the  Amco  Studios  lot  at  La 
Brea  and  Sunset  Blvd.,  from  its  pres- 
ent leased  offices  at  8255  Sunset 
Blvd.,  James  H.  Nicholson  and  Sam- 
uel Z.  Arkoff  announced. 

New  AIP  offices  will  house  all  de- 
partments of  production-distribution 
and  administration,  as  well  as  Ameri- 
can International  Records. 

All  future  domestically  produced 
AIP  features  will  be  shot  at  Amco 
instead  of  other  lots,  as  heretofore.  In 
addition  to  using  Amco  for  its  own 
production,  AIP  will  also  continue  to 
rent  space  and  production  facilities  to 
other  theatrical  and  commercial  film 
producers. 

TOA  Adds  New  Members 
In  La.  and  South  Car. 

Theatres  in  Louisiana  and  South 
Carolina  have  enrolled  in  the  Theatre 
Owners  of  America,  TOA's  New  York 
headquarters  disclosed  this  week. 

Mrs.  W.  R.  Page  and  John  Luster, 
owners  of  the  Page  Amusement  Com- 
pany of  Natchitoches,  La.,  enrolled 
their  Vernon  Theatre  and  Pines  Drive- 
in  in  Leesville,  La.,  and  their  Sabine 
Theatre  in  Many,  La. 

G.  Frank  Lundy  of  Denmark,  S.  C, 
joined  with  his  Dane  Theatre. 

*Bom'  to  Bow  at  Alhee 

"Born  to  Be  Loved,"  a  Hugo  Haas 
Production  released  by  Universal-In- 
ternational, will  have  its  local  pre- 
miere at  the  RKO  Albee  Theatre  on 
Aug.  5. 


M  PORTA  NT 
BULLETIN! 


On  Monday, 
August  10 
WARNER  BROS. 

will  show 
exhibitors  the 
extraordinary 
greatness  of 


"VheEB 


Stewart 


and 


Vem  Miles 


TECHNICOLOR* 


TRADE  SCREENING  AT  THESE  THEATRES  (Invite  your  wife,  shell  love  it.) 


ALBANY -Delaware  2:00  PM 
ATLANTA -Rhodes  10:30  AM 
BOSTON -Allston,  Capitol  2:15  PM 
BUFFALO -Cinema  8:00  PM 
CHARLOTTE -Dilworth  10:00  AM 
CHICAGO -Century  10:15  AM 
CINCINNATI -Esquire  2:00  PM 
CLEVELAND-Colony  2:15  PM 
DALLAS -Palace  9:00  AM 
DENVER- Bluebird  1:30  PM 
DES  MOINES- Hiland  2:00  PM 
DETROIT -Madison  10:00  AM 
INDIANAPOLIS-Arlington  8:45  PM 
JACKSONVILLE- Florida  10:00  AM 
KANSAS  CITY- Mission,  Kans. 
Dickinson  7:30  PM 
LOS  ANGELES -Fox  Boulevard 
1:30  PM 


MEMPHIS-Warner  10:00  AM 
MILWAUKEE -Alhambra  10:00  AM 
MINNEAPOLIS -Robbinsdale, 
Terrace  2:00  PM 

NEW  HAVEN -Rodger  Sherman  10:00  AM 
NEW  ORLEANS -Famous  8:15  PM 
NEW  YORK-R.K.O.  58th  St.  10:30  AM 
OKLAHOMA -Midwest  10:00  AM 
OMAHA- Center  1:30  PM 
PHILADELPHIA -Lane  1:30  PM 
PITTSBURGH -Manor  10:45  AM 
PORTLAND -21st  Avenue  2:00  PM 
SALT  LAKE -Centre  10:00  AM 
SAN  FRANCISCO -Alhambra  1:30  PM 
SEATTLE- Blue  Mouse  9:30  AM 
ST.  LOUIS -St.  Louis  10:00  AM 
WASHINGTON -Ambassador  10:00  AM 


MERVYN  \m 


Production 


Screenplay  by 

RICHARD  L  BREEN  and  JOHN  TWIST 


Directed  by 

MERVYN  LeROY 


MuacbjMAXSIEINER 


'  Motion  Picture  Daily 

Television  T^4^y 


UA's  TV  Plans 


( Continued  from  page  1 ) 
Beach,"  "The  Unforgiven,"  "The 
Fugitive  Kind,"  "The  Gallant  Hours," 
"The  Alamo,"  "The  Wonderful 
Country"  and  "The  Summer  of  the 
17th  Doll"  among  others. 

"We  are  most  pleased  with  the 
results  of  these  TV  news  clips  as  a 
means  of  reaching  a  greater  portion 
of  the  movie-going  public,"  Lewis 
said.  He  cited  the  effectiveness  of 
the  news  clip  technique  in  the  cases 
of  "The  Horse  Soldiers,"  "Pork  Chop 
Hill"  and  "Some  Like  It  Hot,"  when 
the  clips  received  514  exposures  on 
television  news  programs  in  over  300 
markets.  "We  intend  to  develop  and 
refine  this  compatible  promotion  tool 
for  maximum  results,"  Lewis  pointed 
out. 

Canada  Dry,  ABC  Sign 
For  Disney  Half-Hours 

Canada  Dry  Corp.  will  sponsor  al- 
ternate half-hours  of  "Walt  Disney 
Presents"  on  ABC  Television  during 
the  1959-60  season,  starting  Friday, 
Oct.  2.  It  will  be  Canada  Dry's  fifth 
season  as  sponsor  of  the  program  on 
television.  The  agency  in  charge  is 
J.  M.  Mathes,  Inc. 

In  commenting  on  Canada  Dry's 
sponsorship  of  the  program,  William 
P.  Mullen,  ABC  vice-president  in 
charge  of  network  sales,  reminded 
that  the  soft  drink  company  was  the 
first  producer  of  that  type  of  product 
to  use  network  television,  beginning 
with  its  sponsorship  of  "Super  Cir- 
cus" in  1948. 


S  chary  Consultant  for 
World  of  Entertainment 

Dore  Schary  has  been  signed  as 
creative  consultant  for  the  Hubbell 
Robinson  production  of  "The  Won- 
derful World  of  Entertainment" 
which  will  be  produced  by  Jess  Op- 
penheimer.  This  program,  described 
as  "an  excursion  in  depth  into  every 
phase  of  American  Entertainment" 
will  be  telecast  over  NBC,  Tuesday, 
October  6  and  will  be  the  first  of  a 
series  of  39  weekly  programs  pro- 
duced by  the  newly-formed  Hubbell 
Robinson  Productions  to  be  sponsored 
by  the  Ford  Motor  Company. 


Bader  Back  from  Trip 

Dave  Bader,  vice-president  of  At- 
lantic Television,  just  back  from  Eng- 
land and  the  Continent,  yesterday  dis- 
closed that  while  abroad  he  negotiat- 
ed for  seven  features  and  two  series 
of  half-hour  properties  which  will  be 
delivered  before  the  year's  end.  Addi- 
tionally, he  said,  he  has  options  on 
10  other  features  made  abroad. 


SAG's  Residual  Payment 
Collections  at  New  High 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  29.  -  Resi- 
dual payments  on  television  entertain- 
ment programs  collected  by  .the 
Screen  Actors  Guild  and  distributed 
to  Guild  members  in  June  reached  an 
all-time  high  of  nearly  half  a  million 
dollars,  it  was  announced  by  John  L. 


Dales,  national  executive  secretary. 
Actual  amount  was  $499,211.25. 

This  sum,  added  to  previous  resi- 
dual collections,  brings  the  total 
amount  collected  by  the  Guild  from 
December,  1953,  to  $10,260,252.97. 

These  figures  do  not  include  pay- 
ments for  re-runs  of  television  com- 
mercials, which  are  paid  directly  to 
members,  nor  payments  collected  by 
the  Guild  for  post-1948  theatrical 
pictures  released  to  television. 


Thursday,  July  30,  11 

ABC  Station  Men  Hea 
Treyz  and  Goldenson 

ABC  Television,  now  complel 
the  best  season  in  the  network's 
tory,  looks  forward  to  the  1959-1  ) 
period,  seeing  "a  marvelous  opij. 
tunity  to  move  ahead  to  a  firm  N(  'l 
position"  among  the  three  leac: ; 
video  webs,  Oliver  Treyz,  ABC- ' 
president,  yesterday  told  station  ni. 
agers  and  promotion  men  who  { • 
ticipated  in  the  opening  session  c  i 
two-day  meeting  at  the  Park  Sher  i  i 
Hotel  here. 

"But    1959-60   will  be   a   crit  I 
year  for  us,"  Treyz  said,  "while  ■ 
trend  is  ABC  Television's  way  .  i 
we  have  the  most  improved  schedl 
of  all  three  networks,  we  also  h 
more   changes  in  our  programn!;; 
than  the  other  two  networks— 64  |r 
cent   of  our   nighttime   scheduk  ; 
new  programming.  This  means 
have  a  big  promotion  job  ahead  [ 
us,  to  make  sure  the  public  is  m, 
aware  of  our  new  shows." 

Goldenson  Aims  'For  No.  1  Positii 

Leonard  Goldenson,   president  f 
American  Broadcasting  -  Paramo 
Theatres,   speaking  at  the  mom 
session,  predicted  that  ABC-TV  I 
fall  will  have  more  candidates 
the  Top-Ten  ranking  than  ever 
fore  in  its  history,  and  he  add 
"We  are  thinking  long  range,  'j 
aim  to  put  ABC  Television  in  the  I 
1  position,  and  we  think  we  can 
it  in  1959-60  with  your  help." 

Taft  Broadcasting  Co'; 
Net  for  Quarter  Is  Up 

Taft  Broadcasting  Co.  yesterday  i 
ported  that  net  income  for  its  f 
fiscal  quarter  ended  June  30  amoun 
to  $395,324,  an  increase  of  32  ] 
cent  and  equal  to  27  cents  per  shn 
compared  with  $299,637,  or  21  ce 
per  share,  for  the  like  period  in  19 

Net  sales  increased  16  per  C( 
to  $2,510,556  in  comparison  w, 
$2,164,255  in  the  first  quarter  1 
year.  Net  income  for  both  periods 
pro  forma  to  give  effect  to  the  mi' 
ger  on  July  1,  1959  between  the  co 
pany  and  Radio  Cincinnati,  Inc.  d 
its  subsidiaries. 

Taft  Broadcasting  operates  rai 
and  television  stations  in  Cinciml 
and  Columbus,  Ohio,  Birmingha 
Ala.,  Lexington,  Ky.  and  Knoxvil 
Tenn. 

Moger  Named  UA-TV 
Account  Executive  i 

Art  Moger  will  join  United  Art^ 
Television  August  3  as  account  exec 
tive  for  New  England,  it  was  i 
nounced  yesterday  by  Bruce  Eells,  ( 
ecutive  vice-president.  Moger  will  { 
port  to  Phil  Williams,  Eastern  di' 
sion  manager,  and  will  headquarter! 
Boston.  I 

Previously  associated  with  Warr 
Bros.,  where  he  served  for  15  yei 
as  Eastern  divisional  director  in  saj 
promotion,  advertising  and  publici; 
Moger  is  a  former  newspaper  edil 
and  author  of  the  book,  "You'll  D 
Laughing."  • 


*"°T™TV  CIRCUIT 

 wifh  PINKY  HERMAN  

THIRTEEN  unlucky?  Not  for  Groucho.  Just  back  in  Hollywood  from 
a  summer-theatre  tour  with  "Time  For  Elizabeth,"  the  NBComedian 
is  preparing  to  start  his  "You  bet  Your  Life"  series  for  the  thirteenth 
consecutive  year  with  the  Sept.  24  telecast.  His  book,  "Groucho  &  Me" 
is  slated  for  release  about  same  time.  .  .  .  Hubbell  Robinson  Productions' 
series  of  39  Tues.  nite  specials,  four  of  which  will  star  In  grid  Bergman, 
Art  Linkletter,  Dean  Martin  respectively,  will  be  telecast  this  season  over 
NBC,  all  of  them  sponsored  by  Ford  Motor  Co.  J.  Walter  Thompson  is 
Agency.  .  .  .  Succeeding  George  Vogel  as  managing  director  of  Spot- 
light Productions  next  week  is  Mervyn  Framer,  associate  producer  of 
"Strike  It  Rich"  and  the  current  CBSmash  Tvehicle,  "The  Big  Payoff." 
Prior  to  coming  to  Gotham,  Merv  was  associated  with  Warner  Bros,  in 
Pittsburgh.  .  .  .  Harry  Martin,  who,  as  "Happy  Hare"  is  earning  quite 
a  rep  as  deejay  and  morning  KCBQuipster  out  San  Diego  way  is  a 
natural  for  a  coast-to-coast  build-up.  We've  heard  him  several  times  on 
a  recent  trip  and  we  think  the  lad  is  a  rare  combination  of  Garroway, 
Godfrey  and  Garry  Moore.  .  .  .  With  the  acquisition  of  40  features  in 
addition  to  his  cartoons  and  novelties,  Reub  Kaufman's  Jayark  TV  Co.  is 
definitely  on  a  growth  kick.  Reub  may  soon  add  several  important  for- 
eign flickers  to  his  library  for  American  syndication. 

^  ^ 

Lester  Mack  has  signed  Len  Wayland  for  a  featured  role  in  "The 
Fair  Sex"  which  will  get  a  Lambs  Club  "tryout"  in  October  with  a  good 
chance  for  a  run  on  the  Main  Stem.  .  .  .  S.  Philadelphia,  home  of  Frankie 
Avalon  and  Fabian,  is  likewise  the  birthplace  of  still  another  young 
warbler,  Charlie  Gracie,  whose  platter  of  "Butterfly"  last  year  earned 
him  a  Golden  Record  Award.  Gracie's  newest  effort  on  Coral,  "Angel 
Of  Love"  looks  like  it  too  can  take  wing.  .  .  .  Very  clever  piece  of  pro- 
motion: Sesac's  "You  Never  Heard  It  So  Good"  cardboard  "Adventures  In 
Sound,"  a  new  addition  to  that  firm's  regular  service  to  Music  Users. 
The  promotion  piece  also  carries  an  especially-produced  LP  microgroove 
recording  which  can  be  easily  detached  and  played.  .  .  .  Frank  Love- 
joy's  "Meet  McGraw,"  which  is  ABCurrently  seen  Sundays,  will  be  syn- 
dicated by  ABC  Films  in  October,  it  was  announced  by  Prexy  Henry 
G.  Plitt.  .  .  .  Theme  song  for  "21  Beacon  St."  should  be  Moe  Jaffe's 
"Collegiate."  Every  member  of  the  program's  cast  and  the  production 
staff  are  proud  possessors  of  academic  degrees.  Star  Dennis  Morgan 
holds  an  honorary  doctor's  degree  from  his  alma  mater  Wisconsin's 
Carroll  College;  Joanna  Barnes  is  a  Phi  Beta  Kappa  from  Smith  College; 
Brian  Kelly  has  a  law  degree  from  U.  of  Mich.;  James  Maloney  has  a 
Master  of  Fine  Arts  sheepskin  from  William  &  Mary  College;  Director 
Maury  Geraghty  is  a  Princeton  man.  Script  Editor  Leonard  Heideman 
is  from  Yale  and  producer  Al  Simon  is  an  alumnus  of  Columbia  and 
N.Y.U.  .  .  .  Handsome  Jack  Russell,  whose  thrilling  trilling  has  earned 
him  a  repeat  guestint  on  "Music  For  a  Summer  Evening,"  will  sing  for 
the  fourth  time  on  the  "Rodgers  &  Hammerstein"  Musicale  Saturday  at 
Lewisohn  Stadium.  Jack  returned  recently  from  Vancouver,  B.C.,  where 
he  starred  in  "The  Chocolate  Soldier"  which  gave  a  "Command  Per- 
formance" for  Queen  Elizabeth,  July  15. 


MOTION  PICTURE 

DAILY 


>L.  86,  NO.  22 


NEW  YORK,  U.S.A.,  FRmAY,  JULY  31,  1959 


TEN  CENTS 


lexihility 


Claim  New  Reeves  Installation  Gives  ^4.6  Million  Deal 


)emonstrate  TV  Tape  Editing  Flexibility  of  Film  AB-PT  Closes 

Jew  70- 35mm 


^rejector 

— 

entury  Unit  Allows  for 
foreseeable  Expansion*" 


A  new  procedure  and  new  equipment  for  recording  television  programs  TTi-kf*  Pt*  f^"f  |^"|''|*f*r| 

on  tape  which  permits  electronic  editing  or  mixing  of  taped  scenes  and  sounds  -l  \JL  ±   L  XI^LXIyL  1.  \J\M. 

was  described  yesterday  at  the  Reeves  Sound  Studios  by  engineers  for  Reeves 
 -     and  the  Radio  Corporation  of  Amer- 


A  demonstration  of  the  Century  70/ 
ifflm  projector  was  held  in  the  New 
rk  showroom  of  the  Century  Projec- 
•  Corporation  yesterday  afternoon 
■  the  motion  picture  industry  trade 
,^ss.  It  is  the  only  70 /35mm  projec- 
of  American  design  and  manufac- 

jDesignated  the  Century  Model  JJ 
/35mm,  the  projector  has  the  pro- 
tor  mechanism,  optical  and  mag- 
tic  soimd  reproducers,  and  upper 
d  lo^\'er  magazines  in  separate  units, 
^lich  allows  expansion  of  existing 
ajection  and  sound  equipment 
■rough  modernization  in  progressive 
!ps. 

"Century  has  taken  a  long  look  for- 
ird  to  analyze  possible  future  re- 
irements  for  projection  equip- 
;nt,"  said  L.  W.  Davee,  president 
{Continued  on  page  2) 

farner,  Kalmenson  to 
mdon  for  Meetings 

Jack  L.  \^'arner,  president  of  War- 
r  Bros.,  will  leave  here  today  for 
findon  for  a  series  of  meetings  with 
iecutives  of  Associated  British  Pic- 
res  Corp.,  in  which  Warner  Bros,  is 
r, substantial  stockholder.  He  will  be 
ne  for  se\'eral  weeks  and  will  also 
{Continued  on  page  4) 

piegef,  lean  to  Make 
wwrence'  for  Col. 

Sam  Spiegel  and  David  Lean,  who 
jduced  the  Academy  Award  win- 
-ig  motion  picture,  "The  Bridge  on 
River  Kwai,"  will  join  again  to 
'  3duce  two  major  pictures  for  re- 
ise  through  Columbia, 
rhe  first  of  the  new  venture  will  be 
( Continued  on  page  4 ) 


[iLEVISION  TODAY-page  5 


U.A.  Officials  Open 
'Sheba'  Talks  in  London 

By  PETER  BURNUP 

LONDON,  July  30.  -  William  J. 
Heineman  and  Roger  Lewis,  United 
Artists  \dce-presidents;  Morton  Na- 
thanson,  U.  A.  global  publicity  head, 
and  Seymour  Poe,  producers  repre- 
sentative, arrived  here  today  for  con- 
ferences and  planning  with  King 
Vidor,  producer,  of  sales  policy  and 
ad^'e^tising-publicity  campaigns  for 
"Solomon  and  Sheba." 

The  five  attended  a  luncheon  at  the 
Dorchester  today  for  press  representa- 
tives and  film  critics,  at  which  Mont- 
ague Morton  presided. 

Vidor  is  still  engaged  in  editing 
the  picture,  which  is  being  processed 
in  its  entirety  in  Technicolor  here. 
He  hopes  to  complete  the  task  by 
{Continued  on  page  2) 


Complete  Merger  Plan 
For  SDGA  and  RTDG 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  30.-Plans  for 
the  merger  of  the  Screen  Directors 
Guild  of  America  and  Radio  Televi- 
sion Directors  Guild  have  been  com- 
pleted here  and  w'ill  be  submitted  to 
{Continued  on  page  2) 


The  procedure,  involving  eight 
new  RCA  video  tape  recorders  and  a 
highly  intricate  control  and  switching 
center  using  the  latest  in  transis- 
torized equipment,  will  permit  mix- 
ing information  on  television  tape 
with  much  the  same  flexibility  as  on 
motion  picture  film,  the  representa- 
tives of  the  two  companies  said. 

In  the  installation  pre-recorded 
tapes  will  be  used  bearing  picture  in- 
formation from  any  number  of  cam- 
eras, along  with  the  associated  sound 
tracks.  By  employing  several  tape  re- 
cording and  playback  machines,  with 
matching  monitors,  the  system  will 
enable  the  producer  and  director  to 
see  different  views  simultaneously  and 
{Continued  on  page  5) 

Kirscli  Is  Reelected 
ill.  Allied  President 

Special  to  THE  DAILY 

CHICAGO,  July  30.  -  Jack  Kirsch 
was  reelected  president  of  Allied 
Theatres  of  Illinois  for  a  three-year 
term  at  the  organization's  29th  an- 
nual meeting  held  here  yesterday. 

Elected  for  a  one-year  term  were 
Sam  C.  Meyers,  vice-president,  and 
Benjamin  Banowitz,  secretary-treas- 
urer. 

Directors  elected  were:  B.  Charu- 
( Continued  on  page  4 ) 


Cartoon  Market  Better;  Terrytoons 
Ups  Releases  for  Anniversary  Year 

By  WARREN  G.  HARRIS 

Terrytoons  will  release  24  color  cartoons  to  theatres  in  1960,  as  opposed  to 
20  this  year,  Bill  Weiss,  vice-president  and  general  manager  of  the  CBS 
Television  Film  Sales  subsidiary,  told  a  contingent  of  trade  reporters  \asiting 
the  company's  studios  in  New  Rochel- 


le  yesterday.  Most  of  the  24  cartoons, 
which  will  be  released  through  20th 
Century-Fox,  will  be  new  releases,  it 
was  reported,  with  only  a  limited 
number  of  reissues  added. 

^^'eiss  said  that  the  current  market 
for  cartoons  is  "very  good."  Whereas 
most  cartoons  revenue  used  to  come 
from  so-called  "marginal"  theatres, 
more  and  more  bookings  are  coming 
from   first-run  theatres.   This  trend, 


Weiss  said,  can  be  attributed  in  part 
to  the  fact  that  the  long  running- 
times  of  many  features  today  pre- 
clude any  sort  of  supporting  fare  ex- 
cept cartoons  or  other  short  subjects. 
The  average  Terrytoon  gets  about 
15,000  bookings  in  the  U.S.  and 
Canada  and  more  than  double  that 
world-wide,  he  reported. 

Come    October,    Terrytoons  will 
{Continued  on  page  4) 


Held  By  Noble 

Pays  $19.25  a  Share;  Bid 
Same  for  Shares  on  Market 


American  Broadcasting  -  Paramount 
Theatres  yesterday  purchased  on  the 
New  York  Stock  Exchange  225,028 
shares  of  its  5%  preferred  stock  held 
by  the  Estate  of  Edward  J.  Noble  and 
15,740  shares  of  its  5%  preferred 
stock  held  by  the  Edward  John  Noble 
Foundation,  at  a  price  of  $19.25  per 
share. 

The  purchase  aggregated  $4,634,- 
784. 

The  company  also  said  it  will  main- 
tain a  bid  on  the  New  York  Stock 
Exchange  until  September  30  to  pur- 
chase, at  the  same  price  of  $19.25  per 
share,  all  or  any  of  the  remaining 
78,531  shares  of  its  5%  preferred 
stock  which  may  be  offered  during 
such  period. 

This  could  entail  an  additional  out- 
lay of  $1,511,722,  or  a  total  of  $6,- 
{Continued  on  page  5) 

Kestenherg  Heads  Group 
Buying  5  RKO  Houses 

Milton  Kestenberg  heads  the  real 
estate  investing  group  which  is  pur- 
chasing five  of  RKO  Theatres'  top 
New  York  neighborhood  houses 
which  will  be  leased  back  to  an  RKO 
Theatres  subsidiary  for  operation. 
There  was  indicated  a  net  gain  of 
$2,500,000"  for  the  seller. 

The  circuit  confirmed  yesterday 
that  the  deal  had  been  consummated. 
The  theatres  are  the  Albee,  Flushing, 
.{Continued  on. page  4) 

Glen  Alden  Nets  $6.2 
Millionsi  No  U.SMx  i 

Consolidated  earnings  of  Glen  Ald- 
en Corp.,^K0  Theatres'  parent  com- 
pany, among  others,  amounted  to 
$8,321,709  for  the  six  months  ended 
June  30,  before  depreciation,  deple- 
tion and  amortization  of  $2,140,240, 
the  company  announced  yesterda)'. 
Because  of  previous  losses,  no  Federal 
{Continued  on  page  2) 


Motion  Picture  Daily 


Friday,  July  31,  i; 


PEHSDML 

MEIVTIDIV 


JAMES  E.  PERKINS,  president  of 
Paramount      International,  will 
leave  New  York  today  for  Hollywood. 
• 

Victor  Carter,  Republic  presi- 
dent, will  return  to  the  Coast  over  the 
weekend,  and  is  expected  back  here 
about  Aug.  10. 

• 

H.\L  Wallis  will  leave  New  York 
aboard  the  "United  States"  today  for 
Europe. 

• 

Matthew  Schroeder,  Paramount 
sales  department  statistical  executive, 
is  recuperating  in  Greenwich  (Conn.) 
Hospital  following  surgery. 

• 

Dr.  Herbert  T.  Kalmus,  Techni- 
color president  and  general  manager, 
and  Mrs.  Kalmus  have  left  Holly- 
wood for  a  short  vacation  at  Cape 
Cod  before  leaving  for  London  and 
Rome. 

• 

Arline  Herrmann,  secretary  to 
Russell  V.  Downing,  Radio  City 
Music  Hall  president,  will  sail  from 
here  on  the  "Constitution"  tomorrow 
for  a  holiday  in  Europe. 

• 

Martin  Rackin,  producer,  will  ar- 
rive here  at  the  weekend  from  the 
Coast. 

• 

H.  J.  Yates  is  scheduled  to  return 
to  the  Coast  from  here  today. 
• 

John  G.  Moore,  Paramount  East- 
ern division  manager,  was  in  New 
York  yesterday  from  Philadelphia. 
• 

Joyce  Calderone,  secretary  to 
Edmund  C.  DeBerry,  Paramount 
home  office  sales  executive,  has  an- 
nounced her  engagement  to  Paul  V. 
Hughes. 

Serge  Semenenko,  first  vice-presi- 
dent of  the  First  National  Bank  of 
Boston,  will  sail  from  here  for  Europe 
today  aboard  the  "United  States." 
• 

Philip  Gerard,  Universal's  Eastern 
publicity  manager,  is  in  Washington 
today  with  Robert  Arthur,  producer. 


Confer  on  'Sheba '  in  London 


NEW  YORK  THEATRES 


-RADIO  CITT  MUSIC  HUl-^ 

RNktMltr  Ctnttr  •  CI  MCOO 

AUDREY  HEPBURN 

In  FRED  ZINNEMANN'S  Production  of 

"THE  NUN'S  STORV 

A  WARNER  BROS.  PICTURE 
in  TECHNICOLOR® 
and  6AU  NEW  STISE  SPECTACLE  "lONAlU" 


( Continued 

Tuesday,  but  the  New  York  visitors 
will  view  the  picture  tomorrow  in  its 
present  state. 

At  today's  luncheon  Vidor  said,  "I 
consider  'Solomon  and  Sheba'  to  be 
my  best  effort  and  the  fulfillment  of 
one  of  the  most  important  motives 
I  have  felt  as  a  film-maker.  It  was 
not  an  easy  film  to  make  in  view  of 
the  problems,  some  inevitable  in  a 
film  of  this  magnitude,  others  tragic 
and  inescapable. 

"We  made  it  as  a  testament  of  our 
faith  in  a  thriving,  burgeoning  film 


from  page  1 ) 
industry.  The  formula  I  used  was  to 
give  force  and  meaning  to  the  most 
arrant  adjectives  which  are  casually 
thrown  around  in  the  course  of  film- 
making, such  as  'majestic,'  and  'epic' 
Throughout  the  production  we  felt 
excitement,  dignity  and  majesty.  They 
never  left  us.  They've  been  my  stand- 
ards throughout  my  career.  I  honest- 
ly feel  I've  been  faithful  to  them  in 
this  picture." 

The  world  premiere  has  been  set 
for  Oct.  27  at  the  Astoria  Theatre 
here. 


Glen  Alden  Net 

(Continued  from  page  1) 
income  taxes  apply  to  Glen  Alden's 
earnings. 

Included  in  the  profits  is  a  net  gain 
of  $2,500,285  on  sale  of  properties, 
not  identified  but  believed  to  include 
the  five  New  York  neighborhood 
theatres  sold  yesterday  to  a  real  estate 
investing  group  headed  by  Milton 
Kestenberg,  with  a  20-year  lease 
back  agreement. 

The  Glen  Alden  report  said  the 
major  part  of  the  transaction  was 
under  contract  dated  May  18,  1959, 
and  consummated  July  30. 

Glen  Alden  and  List  Industries 
were  merged  on  April  21  last.  The 
six  months  earnings  include  List  In- 
dustries operations  since  Jan.  1,  1959. 

The  net  earnings  per  share  are 
$1.11  based  on  5,566,034  shares  out- 
standing. 

Complete  Merger  Plan 

( Continued  from  page  1 ) 
memberships  of  both  guilds  for  their 
approval.  The  boards  of  directors  of 
both  organizations  have  already  con- 
sented to  the  proposed  amalgamation. 

The  tentative  name  for  the  new 
guild  is  Directors  Guild  of  America, 
with  Frank  Capra,  president  of 
SDGA,  slated  to  head  the  merged 
group,  and  Mike  Kane,  national  presi- 
dent of  RTDG,  taking  the  position  of 
executive  vice-president. 

The  new  organization  would  in- 
clude 1,155  members  of  the  SDGA 
and  889  of  the  RTDG. 


New  Projector  Shown 

( Continued  from  page  1 ) 
of  the  company  and  its  director  of  en- 
gineering, who  is  responsible  for  the 
design.  "We  believe  that  the  Model 
JJ  is  the  answer  to  equipment  prepared 
for  almost  any  foreseeable  expansion 
for  the  present  70mm  and  35mm  film 
dimensions,  as  well  as  other  possible 
refinements." 

The  mechanism  incorporates  the 
double  rear  shutter  system  regularly 
used  in  Century  equipment,  and  de- 
sign anticipates  use  of  optical  systems 
having  light  speeds  as  high  as  f/1.5. 
Design  also  provides  for  complete 
interchangeability  with  all  existing 
standard  projection  and  sound  sys- 
tems. The  magnetic  and  optical  sound 
reproducers  employ  hydraulic  flutter 
suppression.  An  Ampex  magnetic  head 
incorporates  separate  70mm  and 
35mm  clusters. 

Century  70 /35mm  projectors  are 
operating  in  the  St.  Louis  Park  Thea- 
tre, Minneapohs  suburban  house,  and 
are  installed  in  the  stadium  theatre, 
Los  Angeles,  for  demonstration. 


20tli-Fox  to  Start 
5  Films  in  August 

Twentieth  Century-Fox  will  place 
five  attractions  before  the  cameras 
during  August,  continuing  the  coiii- 
pany's  accelerated  production  output 
for  1959,  it  was  announced  yesterday. 

The  five  productions  are:  Jack 
Cummings'  "Can-Can,"  to  be  filmed 
in  Todd- AO;  Jerry  Wald's  ''The  Story 
on  Page  One;  Sydney  Boehm's  "Seven 
Thieves";  Maury  Dexter  and  Hubert 
Cornfield's  "The  Voice";  and  "The 
Rookie." 


SCTOA  Asks  Revision 
Of  L.A.  Tax  Ordinance 

From  THE  DAILY  Bureau 

LOS  ANGELES,  July  30.-A  com- 
plaint registered  with  the  City  Coun- 
cil by  the  Southern  California  Thea- 
tre Owners  Association,  charges  that 
recent  changes  in  the  business  license 
tax  discriminates  against  theatre  own- 
ers, and  also  seeks  revision  of  the 
tax  ordinance  to  classify  theatre  own- 
ers in  the  retail  business  category. 


'Hot'  $315,825  in  L.A, 

United  Artists'  "Some  Like  It  Hot" 
has  racked  up  a  total  gross  of  $315,- 
825  over  the  past  two  weeks  in  18 
playdate  situations  in  the  Los  Angeles 
area,  it  has  been  announced  by  James 
R.  Velde,  UA  vice-president  in 
charge  of  domestic  sales.  Velde  added 
that  in  a  majority  of  these  situations 
the  Mirisch  Co.  'film  has  been  held 
over  for  three  or  four  weeks. 


Set  'Ben-Hur'  Openinj| 
In  3  Canadian  Cities 

John  Fitzgibbons,  head  of  t! 
Famous  Players  Canadian  circuit,  I 
contracted  with  Metro-Goldwyn-M;! 
er  for  exclusive  premiere  engagemt 
of  "Ben-Hur"  in  Toronto,  Mont 
and  Vancouver,  it  was  announced  - 1 
terday. 

The  film  spectacle  will  open  in  : 
of  the  chain's  theatres  in  each  of  | 
three  cities  between  Christmas  ;i 
Feb.  1,  with  a  guaranteed  run  ot 
least  a  year  in  each  situation. 


Willard  O'Neill  Dies 

TORONTO,  July  30.-Funeral  st 
ices  were  held  here  this  week  at 
Monica's  R.  C.  Church  for  Will 
J.  O'Neill,  secretary-treasurer  of  ?t 
mount  Film  Service,  Ltd.,  of  Cans 
who  died  at  his  home  at  the  age  of 
He  is  survived  by  three  children.  I 
had  been  with  the  Paramount  orgs 
zation  since  1920. 


London  Likes  'Mouse' 

The  second  week's  gross  of  Hij 
road  Productions'  "The  Mouse  T 
Roared,"  now  showing  at  the  Od<i 
Marble  Arch  in  London,  showed! 
20  per  cent  increase  over  the  take 
the  first  week,  it  has  been  repor; 
here  to  Columbia  Pictures,  distrili 
tor.  The  film  will  go  into  national 
lease  in  England  on  Monday. 


Loew's  Shows  JJA  Dm 

Two  United  Artists  releases,  Mj| 
ville  Productions'  "Pork  Chop  Hi 
and  the  Max  J.  Rosenberg-Milton  S 
botsky  "The  Last  Mile,"  will  op 
today  as  a  double-feature  program 
the  Loew's  Theatres  circuit  throug 
out  the  greater  New  York  area. 


.iK^ft:    COMET  4! 

(pure  jet ! ) 

<m-  MONARCI 

(de  Luxe  and  First  Class  only 

*....n.y.  NIGHTLY 

(leaves  New  York  at  9  p.  m.) 

destination:  LONDON! 


reservations  through  your  Travel  Agent  ( 

BRITISH  OVERSEAS  AIRWAYS  CORPORATIO 

Flights  from  New  York,  Boston,  Chicagii 
Detroit,  San  Francisco,  Montreal.  Offices  als 
in  Atlanta,  Dallas,  Los  Angeles,  Miami,  Phi 
adelphia,  Pittsburgh,  Washington,  Vancouve 
Winnipeg,  Toronto. 


class  matter  Sept.  21,  1938.  at  the  Post  Office  at  New  Yo'rk,  N.  Y.;  unde^Ve^ct  ^o?  ka«h  srTs;^.'  SubscH^^^^^ 


anac.  Television  Almanac,  Fame.  Entered  as  seco& 
in  the  Americas  and  $12  foreign.  Single  copies,  lOc; 


THIS  SCENE 
0[S  10% 
BRIGHTER! 


Brighter  pictures  cost  less  with  new 
iKIjATIONAl.  9IVIIVIX20''  H.I. 

^^i,,^^^^  TRADE-MARK 

PROJECTOR  CARBON 


Compare  facts !  Every  year  "National"  carbon  arcs 
bum  more  brightly,  last  longer  than  ever.  Until 
recently,  9mm  carbon  arcs  operated  in  the  75  to  85 
ampere  range.  National  Carbon  research  now  gives 
you  a  9mm  high  intensity  projector  carbon  with  a 
75  to  90  range.  10%  more  light  —  wp  to  12%  slower 
burning  —  means  brighter,  clearer  screen  images 
for  greater  patron  enjoyment ...  at  minimum  cost 


to  you! 

See  the  difference  above.  The  left  side  of  the 
scene  is  10%  brighter  —  all  details  beautifully 
visible  —  as  obtained  with  top-quality  "National" 
High  Intensity  carbons. 

Another  improved  product  from  National 
Carbon . . .  first  in  arc-carbon  research  and  develop- 
ment .  .  .  finest  products  with  finest  service. 


"National"  and  "Union  Carbide"  are  registered  trade-marks  of  Union  Carbide  Corporation  BSfflJH 
NATIONAL  CARBON  COMPANY  •  Division  of  Union  Carbide  Corporation  •  30  East  42nd  Street,  New  York  17,  N.  Y.  ^'^HP'' 

OFFICES:  Atlanta,  Chicago,  Dallas,  Houston,  Kansas  City,  Los  Angeles,  New  York,  Pittsburgh,  San  Francisco  •  CANADA:  Union  Carbide  Canada  Limited,  Toronto 


Motion  Picture  Daily 


Friday,  July  31, 


PEDPIE 


Charles  Kurtzman,  who  is  being 
transferred  by  Loew's  Theatres  from 
Boston  to  New  York,  where  he  will 
occupy  a  national  administrative  post, 
will  be  guest  of  honor  at  a  farewell 
dirmer  to  be  held  at  the  Sheraton 
Plaza  Hotel,  Boston,  on  Sept.  12. 
George  Schwartz,  who  heads  many 
charitable  functions  in  the  Hub,  will 
be  chairman  of  the  affair,  which  will 
be  attended  by  city  and  state  officials, 
including  Gov.  Foster  Furcolo. 

□ 

Ken  Croft,  assistant  manager  of 
Shea's  Buffalo  Theatre,  Buffalo,  has 
been  named  manager  of  Loew's  Thea- 
tre, Indianapolis,  succeeding  Sam 
Shuboff. 

□ 

Helen  Huber,  for  almost  35  years 
a  member  of  the  staff  of  the  Para- 
mount exchange  in  Buffalo,  has  re- 
tired and  is  planning  an  extensive 
tour  of  Europe. 

25  in  Work  at  Studios; 
Col.  Has  8  Shooting 

From  THE  DAILY  Bureau 

HOLLWOOD,  July  30.-With  five 
new  pictures  started  this  week,  and 
five  completed,  the  total  number  of 
productions  shooting  remains  at  25. 
Columbia  Pictures'  program  of  its 
various  independent  producing  com- 
panies, tops  the  list  of  activity  with 
eight  films  before  the  cameras.  Jerry 
Wald's  Company  of  Artists  has  three 
pictures  in  production  at  20th  Cen- 
tury-Fox. 

Pictures  started  were:  "PoUyanna" 
( W alt  Disney  Technicolor  production 
for  Buena  Vista  release).  "Jovanka 
and  the  Others"  (Dino  De  Laurentiis 
Production  for  Paramount  release). 
"Hound  Dog  Man"  (Company  of  Art- 
ists Production),  and  "Sink  the  Bis- 
mark,"  the  latter  two  for  20th  Cen- 
tury-Fox. "-30-"  (a  Mark  VII,  Ltd., 
production  to  be  released  by  Warner 
Bros.). 

Completed  were:  "The  Wreck  of 
the  Mary  Deare"  and  "Never  So  Few" 
( Metro-Goldwyn-Mayer).  "A  Dog  of 
Flanders"  (a  Radnitz  Production  for 
20th  Century-Fox  release).  "Okla- 
homa Territory"  (Premium  Pictures 
for  United  Artists  release),  and  "Pri- 
vate Property"  (Kana  Production,  no 
release  set  as  yet). 

Hold  Up  SOS  Supply 
Offices,  Rob  Personnel 

Three  bandits  carrying  pistols  and 
a  sawed-off  shotgun  entered  the  West 
52nd  Street  offices  of  S.O.S.  Cinema 
Supply  Corp.  this  week  and  forced 
several  employees  as  well  as  officers 
of  the  firm  to  hand  over  their  jewelry 
and  cash.  The  vandals  then  rifled  the 
safe  and  strongboxes,  strewing  papers 
about  and  damaging  office  machinery. 

The  men  forced  their  victims  to  lie 
on  the  floor,  ripped  out  telephone 
wires  and  fled  in  a  car  driven  by  a 


Cartoon  Market  Improved  clarifies  So.  Carolim 


( Continued 

celebrate  its  30th  anniversary,  Weiss 
proudly  announced.  In  that  time,  the 
company  has  never  had  a  shutdown, 
but  has  undergone  some  radical 
changes.  Today  its  business  is  split- 
up  into  about  three  equal  portions- 
theatrical  production,  television  pro- 
gramming, and  TV  commercials. 

The  theatrical  Terrytoons  are  cur- 
rently undergoing  a  "change  in 
image,"  Weiss  said.  A  "refinement  of 
animation"  has  brought  more  stylized 
presentations,  very  different  from  the 
early  "Farmer  Alfalfa"  cartoons  turned 
out  by  the  company.  These  refined 
techniques  have  also  brought  about 
a  great  speed-up  in  production.  While 
it  once  took  close  to  a  year  to  turn 
out  a  Terrytoon,  one  can  currently  be 
completed  in  about  90  days,  Weiss 
said. 

Popular  Characters  to  Remain 

Terrytoons  will  continue  to  pro- 
duce cartoons  featuring  the  estab- 
lished characters  of  Mighty  Mouse 
and  Heckle  &  Jeckle,  but  wll  also  in- 
troduce new  "personalities."  The 
newest  are  Silly  Sidney,  Hector 
Heathcote  and  a  G.I.  mouse.  Apart 
from  these  five  or  six  Terrytoon 
"stars,"  however,  the  cartoonery  is 
devoted  to  the   creed   of  "stronger 


from  page  1) 

story  lines  than  anybody  else,"  Weiss 
said. 

Terrytoons  is  "going  very  slow"  in 
its  thinking  on  production  of  a  full- 
length  cartoon,  Weiss  said,  admitting 
that  the  company  has  been  toying 
with  the  idea  for  many  years.  "To 
find  the  right  project  is  the  problem," 
he  pointed  out.  "I  think  perhaps  that 
it's  time  for  a  change  in  the  subject 
matter  of  cartoon  features.  The  fairy 
tale  may  have  been  around  too  long." 

Asked  whether  production  costs  in 
the  East  for  cartoons  were  less  than 
in  Hollywood,  Weiss  answered  in  the 
negative.  He  estimated  the  average 
cost  of  a  seven-minute  Terrytoon  at 
between  $35-50,000.  With  this  cost 
in  mind,  it  is  easy  to  see  that  Terry- 
toons is  not  going  to  take  its  chances 
on  a  full-length  production  until  it  is 
fairly  confident  of  reaching  a  recep- 
tive market. 

Screened  for  the  trade  press  yes- 
terday were  three  Terrytoons,  all  in 
CinemaScope  and  color:  "Fabulous 
Firework  Family,"  "Hashimoto-San" 
and  "The  Minute-and-a-Half  Man." 
The  second  is  especially  engaging, 
ending  with  a  Japanese  house  mouse, 
who's  spoken  with  an  Oriental  accent 
throughout  remarking,  "That's  show 
business." 


Reelect  Kirsch 

Warner,  Kalmenson 

( CotUinued  from  page  1 ) 
visit  Warner  offices  on  the  Continent 
and  possibly  at  Johannesburg,  South 
Africa. 

Benj.  Kalmenson,  Warners  execu- 
tive vice-president,  will  join  the  com- 
pany president  in  London  where  they 
will  meet  with  Sir  Philip  Warter, 
ABPC  board  chairman;  C.  J.  Latta, 
managing  director;  Jack  Goodlatte,  a 
director  of  ABPC,  and  Arthur  Abeles, 
Warners    Continental    manager  and 


( Continued  from  page  1 ) 
has.  Jack  Clark,  James  Gregory,  Carl 
Goodman,  Don  Knapp,  Ronald  Kuhl- 
man,  Verne  R.  Langdon,  Charles  R. 
Lindau,  Howard  Lubliner,  George 
Nikolopulos,  Arthur  F.  Sass,  Arthur 
Schoenstadt,  Nate  Slott,  Mayer  Stern 
and  Bruce  Trinz. 

Harry  Nepo  was  appointed  ser- 
geant-at-arms. 

Kestenberg  Group 

( Continued  from  page  1 ) 
Madison,  Fordham  and  86th  Street. 
Under  the  20th-year  lease-back  ar- 
rangement the  houses  will  continue  to 
be  managed  and  operated  by  the 
RKO  circuit,  now  a  subsidiary  of 
Glen  Alden  Corp. 

Brokers  in  the  transaction  are 
Ralph  Roberts  and  Max  Weinstein. 

^Anatomy'  Seen  Strong 

Otto  Preminger's  "Anatomy  of  a 
Murder"  grossed  $26,000  in  its  first 
week  at  the  Alvin  Theatre  in  Cleve- 
land, Columbia  Pictures,  distributor, 
has  been  informed.  Additionally,  the 
film  is  reported,  from  Cincinnati,  to 
have  opened  to  an  $18,200  take  at  the 
Twin  Drive-in  and  a  $16,300  gross 
at  the  Keith. 


managing  director  for  Britain 
Follows  Coast  'Cavalcade' 
Other  Warner  offices  on  their 
schedule  are  those  in  France,  Bel- 
gium, Holland,  West  Germany  and 
Italy.  The  company  said  the  planned 
visits  are  a  follow-up  to  the  recent 
successful  California  Cavalcade  and 
meetings  similar  to  those  sessions  are 
planned  at  all  points. 


Sp 


liegel  and  Lean 


fourth  member  of  the  gang.  Police 
or  the  16th  Precinct  under  detectives 
Ryan  and  Barrett  are  working  on  the 
case.  Two  of  the  criminals  have  been 
tentatively  identified  by  the  Crime 
Identification  Bureau,  while  the  labo- 
ratory is  now  checking  the  fingerprints 
left  behind. 


(Continued  from  page  1) 
a  desert  adventure  story  based  on  the 
exploits  of  the  fabled  "Lawrence  of 
Arabia." 

The  life  of  T.  E.  Lawrence,  soldier 
and  author  of  "The  Seven  Pillars  of 
Wisdom,"  offered  excitement  and 
color  in  an  extraordinary  human  docu- 
ment. "Lawrence  of  Arabia"  will  be 
a  modern,  adventure  story  set  against 
the  background  of  the  African  desert 
and  its  tribes. 

Spiegel,  who  completed  discussions 
with  Columbia  on  the  new  venture 
with  Lean,  has  returned  to  England 
where  his  production  for  Columbia 
release  of  Tennessee  Williams'  "Sud- 
denly, Last  Summer"  is  in  the  final 
stages. 


Blue  Law  Enforcemei 

Special  to  THE  DAILY 

SPARTANBURG,  S.  C,  Jul) 
A  new  and  lengthy  opinion  co\ 
questioned  aspects  of  the  contrc 
over  Sunday  work  and  amuse::' 
was  issued  at  Columbia  yesterd: 
Attorney-General  Daniel  R.  Mt 

McLeod  held  that  magistrat 
jury  cases  involving  blue  law 
tions    may    not    let    juries  d 
whether  the  alleged  offenses  i 
consideration   come  under  the 


"Magistrates  are  judges  ii'li 
South  Carolina  law  and  the 
constitution  provides  that  jit; 
shall  instruct  juries  in  the  law  u 
lowing  juries  to  decide  only  maljr> 
of-fact,"  the  attorney-general  ruli. 

"If  the  magistrate  considers  u 
Sunday  movies,  or  any  other 
tioned    activity,   is   not  within 
scope  of  the  'blue  laws,'  he  si 
direct  a  verdict  of  acquittal  foiik 
defendant,"  he  continued. 

Permitted  in  Some  Areas 

"Except  under  certain  condt! 
and  in  certain  cities  and  counties 
specifically  referred  to  in  the  stat 
Sunday  movies  are  in  violation  o: 
law.  Sunday  movies  generally 
be  shown  in  Richland,  Charle 
and  Kershaw  counties,  in  the  il 
of  Darlington  and  Florence  am/ 
incorporated  beach  resorts  dii 
certain  hours.  Otherwise  no  Suj 
movies  may  be  shown,  and  in 
of  the  areas  where  they  are  permi 
special  city  permits  are  required, 
ceptions  to  the  200-year-old  stat| 
may  be  created  .only  by  special  1 
lation  in  the  general  assembly." 


Blue  Law  Referendum 
Called  for  in  Anderson 

GREENVILLE,  S.  C,  July  : 
"Blue  law"  developments  here  an 
other  areas  include  a  call  for  a 
ferendum  election  at  nearby  An 
son  and  an  order  issued  by  Mf 
trate  Bates  Aiken,  Greenville, 
mally  transferring  six  Sunday  m\ 
cases  from  his  court  to  that  of  N 
istrate  J.  T.  Stallings. 

The  defendants,  through  their 
tomeys,  moved  for  changes  of  vei 
alleging  that  they  could  not  oh 
a  fair  trial  before  Magistrate  Ai 
because  Circuit  Solicitor  Jim  M. 
had  in  the  public  press  criticized 
Aiken's  conduct  of  a  previous  S 
day  "blue  law"  trial. 

At  Anderson,  the  City  Cou 
voted  unanimously  to  call  a  refeij 
dum  on  the  controversial  question 
work  and  amusements  on  Sunday., 
the  same  time,  council  members 
cided  to  close  the  city  recreation  c 
ter  on  Sundays. 


$41,436  for  'Hercule 

LOS  ANGELES,  July  30.  -  "B 
cules"  broke  the  all-time  multif; 
run  day  record  in  19  theatres  play; 
locally  with  a  $41,436  single-d 
gross,  it  was  reported  today  by  W 
ner  Brothers.  The  film  is  playing 
conventional  theatres  and  nine  drii 


May,  July  31,  1959 


Motion  Picture  Daily 


B-PT  Closes 


( Continued  from  page  1 ) 
,506,  exclusive  of  brokers'  com- 
•  iions,    to    retire    the  preferred 
es. 

he  elimination  of  all  or  part  of 
5'r  preferred  stock  is  being  made 
tlic  company  in  order  to  simplify 
apital  structure  and  to  eliminate 
(ji\idend  recjuirements  on  such 
k. 

I  recent  trading,  the  AB-PT  pre- 
ed  has  been  quoted  at  19  bid, 
!  asked. 


nada  Official  Leaves 
reen  Gems,  Te/epix 

he  resignation  of  Joseph  Dunkel- 
as  president  and  a  director  of 
•pix  Movies,  Canada,  and  as  vice- 
ident  and  a  director  of  Screen 
IV,  Ltd.,  Canada,  was  announced 
erday  in  a  joint  statement  by  the 
ds  of  directors  of  both  corpora- 
lie  statement  added  that  Dunkel- 
s  resignation  was  accepted  with 
et  after  an  association  which  was 
I  pleasant  and  profitable  for  the 
panics.  Dunkelman  has  entered 
production  under  the  banner  of 
IS  Video  Productions.  Both  the 
pix  and  Screen  Gems  boards  of 
etnrs,  in  conjunction  with  Dunkel- 
.  expressed  their  strong  desire  to 
itain  their  present  warm  relation- 


kbylon'  First  Drama 
r  '59-'60  "Playhouse' 

at    Frank's    new    novel,  "Alas, 
ylon,"  has  been  acquired  by  the 
I  Television  Network  for  adapta- 
as    the    first    "Playhouse  90" 
'  entation  of  the  1959-60  season, 
rsday,  October  1.  The  novel  is 
ig  adapted  for  television  by  David 
w,  and  will  be  produced  for  the 
3S  by  Peter  Kortner. 
Alas,  Babylon,"  a  story  of  disaster 
survival  in  the  nuclear  age,  will 
.produced  in  cooperation  with  the 
ted  States  Office  of  Civil  Defense 
Mobilization,  it  was  reported.  The 
^emment  agency  will  assist  the  pro- 
er  and  adapter  to  insure  authen- 
Jy  and  will  provide  experts  in  the 
1  of  civil  defense  for  advice  and 
inical  consultation. 


mnt  for  Old-Age  Film 

he  Mutual  Benefit  Life  Insurance 
npany,  Newark,  N.  J.,  has  awarded 
•ant  to  the  National  Committee  on 
Aging  to  finance  the  first  in  a 
-part  film  series  entitled  "The 
sr  Years,"  to  be  produced  by  Dy- 
f  lie  Films,  Inc.,  here. 


Television  Today 

Seek  Unified  British  Trade  Forum;  Reeves  Tape 
Operation  of  3d  TV  Channel  on  Tap 


From  THE  DAILY  Bureau 

LONDON,  July  28  (By  Air  Mail).— The  constituent  bodies  of  the  Joint  Com- 
mittee of  the  industry's  Five  Associations  are  to  be  asked  to  support  a  pro- 
posal that  the  Committee  should  be  "formalised  and  strengthened  as  the  forum 
of  Industry  discussion."  " 

The  proposal  was  made  following 
a  meeting  of  the  joint  committee  pres- 
ided over  by  Lord  Archibald,  Fed- 
eration of  British  Film  Makers  pres- 
ident. 

The  associations  other  than  Film 
Makers  which  comprise  the  Joint 
Committee  are:  Kinematograph  Rent- 
ers Society,  Cinematograph  Exhibi- 
tors Assn.,  British  Film  Producers 
Assn.  and  the  Association  of  Special- 
ised Film  Producers. 


'  Film  on  WCBS-TV 

niversal's  "This  Is  the  Life"  will 
3resented  on  television  for  the  first 
3  in  New  York  over  WCBS-TV  as 
eature  of  that  station's  "Early 
w"  Monday,  starting  at  5:30  P.NI. 


Would  Limit  Group  to  27 

The  proposal  is  that  the  Committee 
would  be  limited  to  27  members, 
drawn  equally  from  renters,  exhibi- 
tors and  producers,  as  distinct  from 
equal  numbers  from  each  association. 
But  it  is  emphasized  that  the  Com- 
mittee would  not  have  power  to  take 
a  decision  on  any  point  remitted  to 
it  by  a  constituent  member  of  any  of 
the  Five  Associations.  The  Commit- 
tee's function  would  be  limited  to 
making  recommendations;  with  rati- 
fication, if  any,  being  left  to  the  mem- 
ber Associations. 

The  Committee's  first  recommenda- 
tion, under  the  chairmanship  of 
Lord  Archibald,  would  put  the  in- 
dustry into  television.  It  is  likely  to 
provoke  loud  discussion,  not  only  in 
the  industry  but  in  extra-mural  quar- 
ters, too. 

A  communique  on  the  subject  is- 
sued after  the  Committee's  meeting 
runs  as  follows:— 

"It  was  agreed  to  recommend  the 
setting  up  of  a  committee  to  investi- 
gate the  possibility  of  the  cinema  in- 
dustry applying  for  the  control  of  the 
third  television  channel." 

Two  TV  Bands  Operating 

At  present  two  TV  channels  are  in 
operation  here;  one  controlled  by  the 
BBC,  the  other  by  commercial  com- 
panies. The  need  for  a  third  channel 
is  generally  acknowledged  with  many 
candidates  already  agitating  for  its  in- 
cumbency. 

The  Government  is  likely  shortly 
to  appoint  its  own  commission  of  in- 
Cjuiry  in  the  matter. 

Lord  Archibald  clearly  is  intent  in 
staking  an  early  claim  for  the  film 
industry. 

In  the  meantime.  Associated  Brit- 
ish Cinemas  is  staking  another  claim 
in  the  medium. 

In  company  with  Associated  Tele- 
Vision  (another  program  contractor 
on  the  commercial  network)  ABC  is 
forming  a  new  private  company  called 
International  Television  Services. 

It  is  stated  that  at  this  stage  the 


Urges  TV  Commercials 
Filmed,  Not  on  Tape 

Advertising  agencies  and  sponsors 
have  been  strongly  advised  against 
joining  the  widespread  use  of  video 
tape  in  commercials  "for  at  least  an- 
other year." 

Robert  L.  Lawrence,  president  of 
Robert  L.  Lawrence  Productions,  in 
a  letter  to  2,000  advertisers  and  agen- 
cy executives,  analyzed  the  relative 
merits  of  film  and  tape,  saying: 

"Tape  today  is  more  readily  adap- 
table to  the  kind  of  commercial  that 
does  not  require  extraordinary  tech- 
nique or  creativity— the  simple,  un- 
sophisticated, ordinary,  'stand-up' 
type— the  kind  that  has  hitherto  been 
done  'live'." 

Over  80  per  cent  of  all  commer- 
cials, said  Lawrence,  demand  the 
production  values  and  talents  that 
only  the  film  industry  can  offer.  He 
cjuestioned  the  wisdom  of  sacrificing 
these  values  to  tape's  economy  and 
"live"  quality. 

Margia  Dean  a  Partner 
In  New  Telefilm  Firm 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  30.  -  The 
formation  of  Margro  Productions,  to 
produce  telefilm  series,  v^'ith  Margia 
Dean  and  Key  Productions  each  the 
owner  of  50  per  cent  of  the  company, 
lias  been  announced  here.  The  first 
series  to  be  produced  will  be  "Fron- 
tier Judge,"  based  on  an  original  by 
Robert  Hamner,  who  is  writing  the 
teleplays. 

Miss  Dean,  recently  starred  in  20th 
Century-Fox's  "Villa,"  will  be  associ- 
ate producer.  Ed  Lestwich  will  pro- 
duce. Shooting  will  start  within  the 
next  two  weeks. 


Named  TV  Editor 

MIAMI,  July  30.  -  Kristine  Dunn 
has  been  named  new  television  editor 
of  the  Miami  News.  A  graduate  of 
Medill  School  of  Journalism,  North- 
western University,  Miss  Dunn  joined 
the  News  in  1957  as  one  of  the  edi- 
torial writers.  She  is  the  daughter  of 
Miami's  weatherman,  Gordon  Dunn. 

new  company's  activities  will  be  di- 
rected to  exploring  the  possibility  of 
developing  television  in  overseas 
countries,  principally  but  not  exclu- 
sively by  the  provision  of  programs. 

Dr.  Eric  Fletcher,  deputy  chair- 
man of  ABC,  is  chairman  of  the  new 
company. 


( Continued  from  page  1 ) 
choose  the  most  desirable  scenes. 
Then  he  can  schedule  the  complete 
program  and  electronically  edit  or 
splice  the  desired  sequences  into  a 
master  monitor  and  recorder. 

Major  elements  of  the  system  will 
consist  of  eight  RCA  television  tape 
recorders,  two  equipped  for  color; 
two  monochrome  and  one  color  live 
camera,  one  monochrome  and  one 
color  film  chain  with  16mm  and 
35mm  projectors  and  a  slide  projector, 
three  electronic  editing  rooms  and  a 
master  control  room. 

The  heart  of  the  system  will  be  the 
editing  rooms  and  the  control  room 
with  the  associated  switching  equip- 
ment, utilizing  the  newest  transis- 
torized systems  capable  of  switching 
from  picture  to  picture  in  one-mil- 
lionth of  a  second. 

Called  'Most  Advanced' 

A  joint  statement  by  the  Reeves 
and  RCA  engineers  said,  "This  faci- 
lity will  be  the  most  advanced  in- 
stallation of  its  kind  in  existence. 
The  latest  television  techniques  and 
equipment  have  been  integrated  to 
permit  maximum  flexibility  in  the 
production  of  electronically  edited 
tape  recording." 

Hazard  E.  Reeves,  head  of  Reeves 
Studios,  is  a  pioneer  in  the  sound 
recording  industry  and  a  founder  of 
Cinerama,  Inc. 

Broadcast  Editorial 
Has  Features  Ready 

Broadcast  Editorial  Reports  has  dis- 
closed details  of  four  of  the  six  fea- 
tures which  it  will  offer  television  and 
radio  stations  in  addition  to  its  "opin- 
ion" material  written  by  journalists. 

Two  of  the  four  features  described 
were  written  by  Beth  Brown,  author 
named  this  week  as  consultant  to  the 
company's  Women's  Feature  division. 
They  are  "A  Business  of  Her  Own," 
stories  of  successful  women,  and 
"Everybody's  Dog  House,"  based  on 
Miss  Bro\vn's  "E\'ervbody's  Dog 
Book." 

The  two  other  features  are  "Date- 
line: Universe"  and  "Management 
of  the  Mind."  The  former  will  be  writ- 
ten by  Ansel  Talbert,  vice-president 
of  the  Safety  Flight  Foundation.  The 
latter  is  from  the  pen  of  Edward  J. 
McGoldrick,  Jr.,  based  on  his  book  of 
the  same  title. 


C.N,P.  Signs  Meeker 

HOLLYWOOD,  July  30.-Ralph 
Meeker,  stage,  screen  and  T\^  actor, 
has  been  signed  by  California  Nation- 
al Productions  to  a  long-term  contract, 
with  his  first  assignment  being  the 
starring  role  in  "Not  for  Hire"  new 
television  ad\'enture  series. 


^mviftw-    THE  7th 
VOYAGE  OF  SINBAD 


wished  they  had... 
CHARLES  SCHNEER 
PRODUCTIONS  are  now 
working  on  a  new  filn^i 

"SUPER 


^  ^^Wring  KERWIN  MATHEWS  •  JO  MORROW 

JUNE  THORBURN  •  Screenplay  by  Arthur  Ross  and  Jack  Sher  •  Based  on  the  Jonathan  Swift  classic 
Adaptation  by  Arthur  Ross  •  Directed  by  Jack  Sher  •  Visual  Effects  by  Ray  Harryhausen  •  Produced  by  Charles  H.  Schneer 

A  MORNINGSIDE  PRODUCTION 


MOTION  PICTURE 

DAILY 


)L.  86,  NO.  23 


NEW  YORK,  U.S.A.,  MONDAY,  AUGUST  3,  1959 


TEN  CENTS 


riant  Step' 


i^ady'  Decision 
Jeen  Blow  to 
ill  Censorship 

OA's  Gen.  Counsel  Urges 
idustry  to  Press  the  Fight 

The  U.  S.  Supreme  Court's  deci- 
)n  in  the  "Lady  Chatterley's  Lover" 
.se  is  "of  great  historical  importance 
the  industry 


Ban  Overtime 
In  UK  Studios 


Qd 
3p 


a  giant 
forward 
this  coun- 
y's  judicial 
•Qcess  in  the 
'itlawing  0  f 
rior  restraint' 
■  motion  pic- 
"ires,"  Herman 
evy,  Theatre 
wners  o  f 
merica  gen- 
■al  counsel, 
lys  in  a  digest 
:  the  Kingsley 

itemational  Pictures  Corp. 
^         (Continued  on  page  4) 


Herman  Levy 


By  WILLM.M  PAY 

LONDON,  Aug.  2.-As  a  result  of 
dissatisfaction  with  the  outcome  of 
meetings  held  with  the  British  Film 
Producers  Ass'n  and  the  Federation 
of  British  Film  Makers  on  increased 
wage  demands,  the  National  Associa- 
tion of  Theatrical  and  Kine  Employes 
has  introduced  an  immediate  general 
overtime  ban  in  all  studios  here. 

Members  of  the  Electrical  Trades 
(Continued  on  page  4) 

NT  A  Acquires  160  More 
Pre-'48s  from  20th-Fox 


distribution  rights  to 
pre-1948  20th  Centun-- 


iolds  Mcf.  Censor  Law 
Vfust  Be  Enforced 

Special  to  THE  DAILY 

BALTIMORE,  Aug.  2.  -  Mary- 
i.nd's  Attorney  General  C.  Ferdinand 
ybert  has  decreed  that  the  state's 
Im  censorship  law  may  be  uncon- 
itutional,  but  that  it  must  be  en- 
)rced  unless  and  until  the  courts 
Tike  it  down.  His  statement  was 
a  answer  to  the  Maryland  State 
oard  of  Motion  Picture  Censors 
j        (Continued  on  page  4) 

Wine-NicHugh  Musk 
io.  Formed  By  Embassy 

Joseph  E.  Levine,  president  of  Em- 
bassy Pictures  Corp.  and  sponsor  of 

16  big  grossing  "Hercules,"  an- 
:  ounced    formation    of  subsidiary, 

.evine-McHugh  Music,  to  create  and 
;  (Continued  on  page  3) 

rELEVISION  TODAY-page  5 


Television 
another  160 

Fox  features  ha\"e  been  obtained  by 
National  Telefilm  Associates,  Harold 
Goldman,  NTA  executive  vice-pres- 
ident, announced. 

Included  are  "The  Razor's  Edge," 
(Continued  on  page  5) 

To  WUhdraw  '80  Days' 
For  Later  Reissue 

Michael  Todd's  "Around  the  World 
in  80  Days"  will  be  wthdrawTi  from 
distribution  at  the  end  of  the  }-ear, 
"to  be  held  safely  from  tele\-ision  in- 
terests and  to  be  released  again  in  five 
or  ten  years,"  Bill  Doll,  vice-presi- 
(Continued  on  page  6) 


SBA  Announces  First 
Loan  to  Drive-ln 


Unity  — of  Feeling —  Achieved 

ACE-MPA  Start  Work 
On  Four  Projects 

More  Product,  Help  to  Small  Theatres, 
Advertising  and  Research  Head  List 

By  WARREN  G.  HARRIS 

"For  the  first  time,  we  all  felt  ourselves  part  of  one  industn,-,  and  that  we'd 
all  succeed  or  fail  together." 

This  statement,  coming  from  Eric  Johnston,  president  of  the  Motion  Picture 

Association  of  America,  reflected  the 
general  atmosphere  of  Friday's  meet- 
ing here  of  the  MPAA  with  repre- 
sentatives of  the  American  Congress 
of  Exhibitors. 

"It  was  a  ver)'  harmonious  meet- 
ing for  constructive  purposes,"  John- 
ston and  ACE  chairman  S.  H.  Fabian 
concurred  at  a  press  conference  which 
followed  three  and  one-half  hours  of 
discussion  bet\veen  the  two  industry' 
groups  in  the  MPAA  board  room  here 
and  later  at  a  Harvard  Club  limcheon. 

'Don't  Belittle  .Advertising' 

Johnston,  who  termed  the  meeting 
"verv  historic,"  said  that  four  sub- 
jects were  discussed:  "more  product"; 
"help  to  small  exhibitors";  advertising 
("don't  belittle  it,"  he  commented); 
and  research.  Both  MPAA  and  ACE 
this  week  will  appoint  subcommittees 
to  study  the  first  three  of  these  sub- 
jects, with  their  findings  to  be  pre- 
sented at  the  next  joint  meeting, 
scheduled  for  August  2-5  in  New  York. 

Since  the  Council  of  Motion  Pic- 
ture Organizations  already  has  a  com- 
mittee devoted  to  research,  the  Au- 
gust 25  MPAA-ACE  meeting  wall 
hear  a  report  from  it  in  addition  to 
the  three  new  committees.  Members 
(Continued  on  page  2) 


The 


From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  2.  - 
Small  Business  Administration  an- 
nounced o\-er  the  week-end  that  it 
had  made  its  first  loan  to  a  drive-in 
theatre. 

The  827,000  loan  was  made  to  the 
(Continued  on  page  6) 

See  San  Francisco  Fox 
As  City  Convention  Hall 

Special  to  THE  DAILY 

SAN  FRANCISCO,  Aug.  2.  -  The 
Fox  Theatre,  one  of  the  best  known 
plush-and-gilt  film  palaces  in  the  na- 
tion and  "the  largest  (almost  5,000 
( Continued  on  page  2) 


Hearing  on  Bill  to  Permit  FCC  to  Regulate 
Wired  Toll-TV  Unlikely  for  This  Session 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  2.-A  House  Commerce  committee  hearing  this  ses- 
sion on  a  bill  to  permit  the  Federal  Communications  Commission  to  regulate 
wired  toll-TV  test  operations  during  an  FCC-proposed  test  period  of  toll-TV 
operation  by  radio  seems  luilikely  this  session. 

The  bill  was  introduced  in  April  by  committee  chairman  Oren  Harris 
(D.,  Ark.)  because  he  felt  it  would  be  unfair  for  wired  toll-TV  test  operations 
to  go  unregulated  while  the  FCC  would  regulate  radio  toll-TV  operations 
during  its  proposed  three-year  maximum  test  period. 

The  commission  sent  it's  comments  on  the  bill  to  the  committee  ?«veral 
weeks  ago,  thus  clearing  the  way  for  committee  hearings.  A  spokesman  for 
the  committee  said  today,  however,  that  he  saw  no  likelihood  of  hearings  in 
the  near  future.  The  committee  is  clearing  up  several  items  on  its  agenda 
now,  and  then  intends  to  hold  hearings  on  a  bill  dealing  ^^'ith  the  ethics  of 
Federal  regulatorv'  agencies.  With  adjoimiment  looked  for  early  in  September, 
the  committee  spokesman  said  he  saw  no  free  time  before  then  for  hearings 
on  the  wire-TV  bill. 


Deny  Merger  Reports  of 
Loew's  Theatres-Tiscli 

Wall  Street  reports  of  a  possible 
merger  of  Loew's  Theatres  and  Tisch 
Hotels,  the  latter  privately  controlled, 
ha\-e  been  denied  by  top  manage- 
ment of  both  companies.  There  are  no 
plans  for  such  a  move  and  no  dis- 
cussions on  it  have  been  held. 

Presumably,  the  reports  arose  as  a 
result  of  acquisition  by  Tisch  of 
about  425,000  shares  of  Loew's  Thea- 
(Continued  on  page  6) 


Motion  Picture  Daily 


Monday,  August  3. 


PEflSDML 
MENTIDI 


CTEVE  BROIDY,  president  of  Al- 
lied  Artists,  arrived  in  New  York 
yesterday  from  Hollywood. 

• 

William  J.  Heineman  and  Roger 
H.  Lewis,  United  Artists  vice-presi- 
dents, and  MoRT  Nathanson,  direc- 
tor of  global  advertising-publicity,  re- 
turned to  New  York  at  the  weekend 
from  London. 

• 

Merle  Oberon  returned  to  New 
York  from  London  yesterday  via 
B.O.A.C. 

• 

James  V.  Frew,  Southern  district 
manager  for  Continental  Pictures,  has 
returned  to  his  Atlanta  office  following 
surgery  at  a  local  hospital. 

• 

Richard  Johnson,  British  actor, 
has  arrived  in  New  York  from  Lon- 
don. He  will  return  to  England  later 
this  week. 

• 

Margaret  Leighton  returned  to 
New  York  from  London  Saturday  via 
B.O.A.C. 

• 

Mike  Kaplan,  Columbia  Pictures 
unit  publicist,  has  left  Hollywood  for 
a  cross-country  tour  in  behalf  of 
"Once  More,  With  Feeling." 

• 

Adele  Orlando,  secretary  in  the 
office  of  Harry  Dunlap,  publisher  of 
Good  Housekeeping,  left  here  on  Sat- 
urday for  Mexico  City. 

• 

O.  S.  Barnett,  office  manager  and 
booker  for  Allied  Artists  in  Atlanta, 
has  left  there  with  his  family  for  Chi- 
cago and  Daytona  Beach. 

• 

Leon  Schuman,  vice-president  and 
treasurer  of  Park  Street  Investment 
Co.,  theatre  owners  in  Hartford,  has 
left  there  with  Mrs.  Schuman  for  a 
tour  of  Europe. 

• 

Grace  \^^ooDLEY,  secretary  to  Rob- 


ACE-MPA  Plan  4  Projects 


( Continued 

of  the  Compo  research  committee  will 
have  a  meeting  of  their  own  here  on 
Wednesday,  it  was  reported. 

Asked  whether  additional  subjects 
would  be  discussed  at  the  next  MPAA- 
ACE  meeting,  Johnston  said,  "We'll 
cross  that  bridge  when  we  come  to 
it,  and  as  we  get  to  know  each  other 
better."  The  MPAA  president  said  he 
had  not  necessarily  listed  the  sub- 
jects discussed  in  the  order  of  their 
importance,  but  Fabian  pointed  out 
that  for  ACE,  at  least,  product  and 
tielp  to  small  theatres  were  "the  most 
urgent  problems." 

Johnston  and  Fabian  agreed  a  week 
ago  that  an  agenda  should  be  drawn 
up  in  advance  of  the  meeting,  and 
this  was  carried  out,  it  was  reported. 
"We  prefer  not  to  reveal  the  nature 
of  today's  discussions,"  they  said, 
however. 

Johnston  pointed  out  that  there 
are  no  "legal  prohibitions"  to  joint 
MPAA-ACE  meetings  "as  long  as  we 
do  not  discuss  subjects  that  are  ille- 
gal." He  was  most  emphatic  that  the 


from  page  1 ) 
government  consent  decrees  did  not 
come  up  for  discussion  at  Friday's 
meeting. 

Representing  distributors  at  the 
meeting  on  Friday  were  Barney  Bala- 
ban,  Arthur  Krim,  Abe  Montague,  Abe 
Sehneider,  Joseph  R.  Vogel  and 
George  Weltner.  This  was  a  "heads 
of  companies  meeting,"  Johnston 
said,  and  the  absence  of  the  top  ex- 
ecutives of  some  distributors  did  not 
mean  that  they  were  in  disagreement 
with  MPAA-ACE  objectives.  Cited  as 
executives  either  out  of  town  or  busy 
on  other  matters  were  Spyros  P. 
Skouras,  Milton  Rackmil,  Steve 
Broidy,  Jack  L.  Warner  and  Walt 
Disney. 

ACE  was  represented  by  the  fol- 
lowing theatre  executives:  for  TO  A, 
Fabian,  George  Kerasotes,  and  Albert 
M.  Pickus;  for  Allied,  Horace  Adams 
and  Irving  Dollinger;  for  MMPTA, 
Sol  Schwartz;  and  for  ITOA,  Max 
Cohen. 

In  addition  to  Johnston,  the  MPAA 
was  represented  by  Ralph  Hetzel  and 
Kenneth  Clark. 


MR.  HOLLYWOOD 
MOVIE  BEE 
TRAILER 

Contact  your  local 

NATIONAL  SCREEN  SERVICE 
EXCHANGE 


New  Film  Quarterly 
Edited  by  Kirk  Bond 

Film  Courier,  a  new  quarterly  ded- 
icated to  "all  who  are  interested  in 
serious  film  work,"  has  just  been  in- 
troduced with  a  summer  issue.  Edited 
by  Kirk  Bond,  with  the  contents  of 
the  first  issue  all  written  by  him,  the 
magazine  is  priced  at  75  cents  the 
copy. 

"I  have  accumulated  some  material 
of  my  own,  and  so  I  am  making  this 
modest  start,"  Bond  states  in  an  intro- 
duction to  the  offset-printed  quarterly. 
The  first  issue  features  subjective 
views  on  the  Indian  film  of  today,  the 
French  "Golden  Age"  of  film-making 
and  the  works  of  Josef  von  Sternberg. 
There  are  also  several  film  reviews 
and  a  "Pot  Shots"  department  devoted 
to  random  thoughts  and  anecdotes. 

'Hangman'  to  B'klyn 

Paramount's  "The  Hangman"  will 
open  first-run  at  the  Brooklyn  Para- 
mount Theatre  on  Wednesday.  It 
will  share  the  bill  with  "The  Five 
Pennies." 


Invitational  Bow  for 
'Fisherman'  Tomorrow 

The  invitational  world  premiere  of 
Rowland  V.  Lee's  production  of  "The 
Big  Fisherman,"  which  will  be  held 
here  tomorrow  at  the  Rivoli  Theatre, 
is  expected  to  draw  representatives 
from  25  national.  New  York  state  and 
city  officials  and  film,  stage  and  tele- 
vision stars,  including  Howard  Keel 
and  Martha  Hyer,  who  are  featured  in 
the  Buena  Vista  release. 

Four-way  international  and  domes- 
tic radio  coverage  will  be  accorded 
the  world  premiere. 

Broadcasting  highlights  from  the 
opening  will  be  NBC's  "Monitor," 
ABC's  "Fred  Bobbins  Show,"  Armed 
Forces  Radio  and  several  desks  from 
the  Voice  of  America.  Theatre  front 
and  lobby  activities  will  commence 
at  7:30  P.M.  and  continue  until  8:30 
P.M. 


ERT  Ingram,  of  the  Columbia  Pic- 
tures Atlanta  office,  has  returned  there 
from  Mexico  City. 

• 

Herman  "Dusty"  Rhodes,  drive-in 
operator  of  Georgia  and  Alabama,  is 
vacationing  in  Virginia. 

• 

Ruth  P.  Haase,  of  Brookline, 
Mass.,  daughter  of  Sam  Haase,  thea- 
tre broker,  will  be  married  in  Novem- 
ber to  Eugene  Hochman  of  Los  An- 
geles. 


Plan  Multiple  Openings 
For  Allied  Artists'  'Bat' 

C.  J.  Tevhn's  "The  Bat,"  starring 
Vincent  Price  and  Agnes  Moorehead, 
is  being  set  for  heavily  promoted  sat- 
uration openings  in  Detroit,  Dallas, 
San  Francisco,  Boston  and  Atlanta 
exchange  territory,  Morey  R.  Gold- 
stein, Allied  Artists  vice-president  and 
general  sales  manager,  announced.  A 
series  of  multiple  engagements  start- 
ing in  late  August  is  planned. 

The  Terry  Turner  organization  has 
been  retained  by  Allied  Artists  to  set 
up  a  saturation  TV,  radio  and  news- 
paper campaign  to  blanket  the  area 
openings. 


TEST  TALI 

Variety  Club  Newi 


BALTIMORE  -  Contracts 
been  signed  here  by  the  Balti 
Variety  Club  and  the  U.  S.  ^ 
Academy  for  the  club's  sponsorsh 
the  football  game  to  be  played 
tween  Navy  and  Maryland  at  A 
orial  Stadium  in  ithe  fall.  Proc 
will  go  to  the  Variety  Centei 
Multiple  Handicapped  Chil 
More  than  $40,000  in  ticket  pit 
has  been  obtained  from  indu 
firms  and  individual  citizens  in 
port  of  the  affair. 


San  Francisco  Fox 

{Continued  from  page  1) 
seats)  in  the  Western  half  of 
United  States,  appeared  on  Fr  iy 
to  be  headed  for  sale  to  the  cit 
a  convention  hall.  Built  30  years 
at  a  cost  of  $5,000,000,  Fox  \  st 
Coast  Theatres  wants  to  sell  beca  ej 
in  the  words  of  John  B.  Bertero,  ]:  s- 
ident  of  National  Theatres,  "it  is  ^ 
making  substantial  money,  en 
though  it  is  still  a  cash  producer.'!  . 

Original  Offer  Was  $1,700,000!  'i 

In  October,  1957,  the  Fox  was  jf^ 
fered  to  the  city  for  $1,700,000 
the  offer  was  rejected.  Two  wt 
ago  a  local  real  estate  broker,  Moii 
J.  Rosenshine,  acting  for  Irving  " 
stein,    vice-president    in  charge 
FWC  real  estate,  told  the  city 
new  asking  price  was  $800,000.  C 
officials  took  immediate  steps  to  agj 
among  themselves  to  snap  up  w^ 
they  considered  an  obvious  barg; 
as  an  adjunct  to  the  greatly  enlar; 
Civic  Center  in  the  past  two  ye: 

However,  before  any  action  co 
be  taken,  Bertero  wrote  Mayor  Geo 
Christopher  last  week  to  inform  1 
the  price  was  $1,150,000. 

From  Hollywood  by  telepht 
Bertero  added  that  Epstein  was  i 
empowered  to  sell  the  property,  e\ 
though  he  is  head  of  the  theatre  c 
cult's  real  estate  division,  but  coi 
only  entertain  offers  for  the  appro 
of  FWC  directors.  ! 

Includes  All  Equipment 

Epstein,  currently  in  Hawaii 
not  immediate  available  for  comme 
However,  as  Bertero  pointed  out 
his  letter  to  Mayor  Christopher,  tj 
price  he  quoted  included  the  tht 
tre's  entire  equipment,  which  t 
$800,000  offer  did  not.  The  assess 
value  of  the  land  alone  is  $900,0( 
indicating  a  true  market  value 
twice  that  amount. 

"It's  a  bargain  at  either  price," 
spokesman  for  City  Hall  privately  tr 
Motion  Pictube  Daily,  and  add< 
"With  our  expanding  Civic  Cent 
the  city  would  be  foolish  to  pass 
up. 


1 


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Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidayf  bv  Ou^ilev  PnWuS^  /^^^  Editor    Correspondents  in  the  principal  capitals  of  the  world.  Mot 

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jmday,  August  3,  1959 


Motion  Picture  Daily 


3 


REVIEW: 

The  Big  Operator 

MGM-Zugsmith  • 


Continuing  the  tradition  of  violence  which  he  has  set  in  recent  pic- 
tures, Mickey  Rooney  here  portrays  a  gangster  moved  into  the  labor 
rackets  with  a  viciousness  and  brutality  far  exceeding  anything  he  has 
done  before.  The  picture,  ably  produced  by  Red  Doff,  and  tautly  directed 
by  Charles  Haas  is  direct  and  to  the  point— which  is  unmitigated  violence 
-with  only  such  stops  for  tenderness  and  emotion  as  are  necessary  to 
highlight  the  brutality. 

Along  with  the  Rooney  name  there  are  Steve  Cochran,  Mel  Torme, 
Mamie  Van  Doren  in  the  part  of  a  loving  wife  and  mother,  and  a  strong 
supporting  cast  including  Ray  Danton,  Jim  Backus,  Ray  Anthony,  Jackie 
Coogan  and  Charles  Chaplin,  Jr. 

The  screen  play  by  Robert  Smith  and  Allen  Rivkin,  based  on  a  Paul 
Gallico  story,  depicts  the  capture  of  the  precision  toolmakers  union  by 
gangster  Rooney  and  his  hoodlum  henchmen,  through  beatings  and 
murder.  Cochran  and  Torme,  toolmakers  and  friends,  can  identify  gang- 
ster Ray  Danton  as  an  associate  of  Rooney  and  thus  convict  the  gang 
leader  of  perjury.  Torme,  more  inclined  to  outspoken  direct  action  than 
Cochran,  is  set  afire  and  thrown  out  of  a  car  on  his  front  lawn.  When 
Cochian  is  still  not  intimidated,  he  is  taken  to  a  vacant  house,  tortured 
and  beaten  and  finally  broken  down  only  when  his  young  son  is  kid- 
napped and  brought  to  him. 

Released  and  sent  home  with  his  eyes  taped  under  threat  that  his  son 
will  be  killed  unless  he  changes  his  testimony,  Cochran  and  his  fellow 
union  members,  bent  on  cleaning  up  their  union,  in  a  suspenseful  se- 
luence  retrace  the  blindfolded  auto  ride,  find  the  gangsters  hideout, 
beat  them  up  and  turn  them  over,  complete  with  Rooney,  to  the  police. 

The  atmosphere  of  unrelieved  and  bloody  violence  restrict  the  pic- 
ture's appeal. 

Running  time,  91  minutes.  Adult  classification.  August  release. 

James  D.  Ivers 


(Embassy  Co. 


( Continued  from  page  1 ) 
l-lmote  musical  properties  along  with 
l-ibassy's  motion  picture  releases. 
:  immy  McHugli's,  veteran  Broad- 
i  y  and  Hollywood  song  writer,  has 
j'm  named  president,  and  Pete 
i  golo,  West  Coast  composer  and 
fiductor,  will  serve  as  music  direc- 
jj  and  vice-president.  Levine  is  listed 
\  treasurer,  and  Bill  Doll,  Embassy 
I 'le-president  and  publicity  chief, 
r'e'rpresident. 

Liaison  with  N.Y.  Set 

''The  new  organization  will  have 
'idquarters  in  the  Security  First 
tional  Bank  Building,  Hollywood, 
I  will  work  closely  with  the  Em- 
sy  promotion  and  merchandising 
)artments  headed  by  Norm  Prescott 
New  York. 

Hugolo  and  McHugh  are  currentl}' 
nViposing  the  music  track  to  ac- 
lliiipany  Embassy's  forthcoming 
1  (ck  the  Ripper." 

\l  

lan  Modernization  of 

w 

'  i)th-Fox  London  House 

From  THE  DAILY  Bureau 

".ONDON,  July  31  (By  Air  Mail). 

562-seated  Rialto  Theatre,  in 
j  ,1  heart  of  London's  West  End  and 
(1  under  a  lease  by  20th  Century- 
is  to  be  entirely  reconstructed 
,j„[nake  it  one  of  the  most  modem 

mas  here. 
,  'his  is  stated  by  Lawrence  R.  Kent, 
charge  of  theatres  for  20th-Fox, 
(|ch  acquired  the  lease  of  the  house 
„,|\ugust,  1957.  Kent  says  that  the 
J„itre  will  be  entirely  reconstructed 
,  ,  re-carpeted  and  that  new  and  en- 
j,!^'ed  modern  wash-rooms  will  be 
„  ,jalled  in  both  the  stalls  and  circle. 

entire  house  will  be  redecorated. 
ji^The  major   alteration,  however," 
Kent,  "is  the  raising  of  the  audi- 
am  floor  level  by  two  and  one-half 
i^j.  This  will  be  done  by  laying  a 
'  floor  on  the  auditoriam,  thus  im- 
'  !/ing  the  sight  lines  from  the  stalls 

he  screen." 
j^ither  alterations  will  include  new 
^^^t  and  auditorium  lighting;  remak- 
the  front  of  the  theatre;  the  instal- 
m  of  an  up-to-date  air-condition- 
system.  The  theatre,  closed  for  the 
rations,  had  housed  the  hard-ticket 
it  End  run  of  "The  Diary  of  Anne 


^  L  Starts  Early  on 
s  klifornia  St.'  Plans 

nited  Artists  this  week  will  begin 
laring  an  extensive  advertising  and 

i  icity  campaign  for  Plato  Skouras' 
|.j|icoming  screen  version  of  "Cali- 
jjjia  Street,"  the  new  novel  by  Niven 
jjjih.  The  film  is  scheduled  to  start 
^  ^luction  late  this  summer  under  the 

s  Picture  Corp.  banner. 
\'s  field  exploitation  staff,  togeth- 
-/ith  Simon  and  Schuster,  publish- 

ii  )f  the  novel,  have  developed  ma- 
';  ■  book  and  department  store 
i:  lotions  in  key  cities  across  the 

itry.  A  special  exploitation  kit  has 
prepared  by  UA  for  its  fieldmen. 


Lincoln  'Futura'  Will 
Tour  for  MGM's  'Kiss' 

The  Lincoln  "Futura"  automobile, 
which  plays  a  prominent  part  in 
MGM's  Labor  Day  attraction,  "It 
Started  With  a  Kiss,"  will  be  put  on 
display  in  15  cities  beginning  August 
6.  MGM  and  the  Lincoln  Division  of 
the  Ford  Motor  Company  worked 
out  the  nation-wide  promotion,  said 
to  be  the  most  extensive  ever  entered 
into  by  the  automobile  maker. 

Cities  to  be  visited  are  Memphis, 
Atlanta,  Charlotte,  Washington,  Bal- 
timore, Philadelphia,  New  York,  Bos- 
ton, Buffalo,  Pittsburgh,  Cleveland 
and  Detroit.  The  "Futura"  will  stop 
over  in  each  city  for  display  in  front 
of  theatres  and  local  Lincoln  agen- 
cies. 

'Look'  Goes  All  Out  in 
'Angel'  Ad  Promotion 

With  Look  carrying  a  four-color 
gate-fold  advertisement  for  "The  Blue 
Angel"  in  its  September  1  issue,  the 
magazine  will  mobilize  its  entire 
world-wide  promotional  force  to 
herald  the  triple-page  spectacular. 

Included  in  the  promotional  cam- 
paign for  the  ad  will  be  radio  spots 
in  every  major  film  market  in  the 
U.S.  during  the  first  week  of  Sep- 
tember; newspaper  advertising  the 
week  before  publication  and  con- 
tinuing through  September  6;  and 
2,500  flat  posters  for  display  on  de- 
livery trucks. 


Launch  Study  Drive 
for  'Solomon  &  Sheba' 

Hardy  R.  Finch,  American  autlior 
and  educator,  will  serve  as  special 
educational  consultant  for  "Solomon 
and  Sheba,"  it  was  announced  at  the 
weekend  by  Fred  Goldberg,  United 
Artists  national  director  of  advertis- 
ing, publicity  and  exploitation. 

Finch  is  preparing  special  mate- 
rials and  campaigns  for  more  than 
10,000  grade  schools,  high  schools 
and  colleges  throughout  the  United 
States  as  part  of  UA's  drive  to  build 
important  pre-release  word-of-mouth 
interest  with  opinion-making  groups. 

The  key  element  of  the  campaign 
involves  study  guides  for  all  school 
levels  in  the  fields  of  history,  art,  re- 
ligion, literature  and  geography  with 
emphasis  on  the  social  aspects  of 
these  and  their  influence  on  modern 
living.  Production  and  scene  stills 
from  "Solomon  and  Sheba"  are  pro- 
minently featured  in  the  program, 
which  constitutes  a  semester's  work. 


Dranko  Leaves  VP  A 

HOLLYWOOD,  Aug.  2.  -  Bob 
Dranko,  production  designer  of  "1001 
Arabian  Nights'  UPA's  first  full- 
length  animated  feature  for  Columbia 
release,  has  resigned  from  the  studio 
to  join  the  John  Sutherland  organ- 
ization as  vice-president  in  charge  of 
art  direction.  Dranko  was  with  UPA 
since  1951. 


PEOPLE 


Karl  E.  Fasick,  in  charge  of  adver- 
tising-publicity for  Loew's  Boston 
theatres,  the  State  and  the  Orpheum, 
will  resign  on  Sept.  1  to  enter  the 
public  relations  field  in  the  Hub  City 
area.  Lou  Brown  of  Loew's  Poli  New 
England  Theatres  will  succeed  Fasick 
but  will  continue  to  supervise  promo- 
tion for  Loew's-Poli  Theatres. 

□ 

James  Muir  is  now  chief  of  the 
promotion  division  of  the  National 
Film  Board  of  Canada,  Ottawa,  while 
Tom  Johnston  continues  as  head  of 
the  information  division.  Johnston's 
duties  had  combined  both. 

□ 

Mike  Chappell,  formerly  a  copy- 
writer with  Doyle  Dane  Bernbach, 
has  joined  the  copy  department  of 
Norman,  Craig  &  Kummel,  Inc. 

□ 

Victor  Wellman,  projectionist  and 
former  secretary  of  Local  160,  lATSE, 
Cleveland,  has  retired  and  moved 
with  his  family  to  Ft.  Lauderdale, 
Fla. 

□ 

Joe  R.  Mills,  radio-TV  editor  of  the 
Columbus,  Ohio,  State  Journal,  has 
taken  over  the  theatre  desk  of  the 
paper  during  the  vacation  of  Clyde 
Moore. 

Gary  Grant  Guest  at 
Conn.  Lunch  for  'North' 

Special  to  THE  DAILY 

Hartford,  Aug.  2.  —  Gary  Grant 
will  lunch  with  theatre  managers  and 
press  from  all  Loews  Poli-New  Eng- 
land Theatres  cities  tomorrow  at  Les 
Shaw's  Restaurant,  New  Haven. 

Harry  F.  Shaw,  division  manager 
for  Loew's  Theatres,  Inc.,  will  be 
hosts  to  managers  and  press  from 
Bridgeport,  New  Haven,  Waterbury, 
Meriden  and  Hartford,  Conn.,  and 
Springfield  and  Worcester,  Mass.,  at 
the  luncheon,  in  conjunction  with 
M-G-M's  "Nortli  by  Northwest." 

'New  Actors  Directory 

The  first  illustrated  directory  of  ac- 
tors to  be  published  by  a  theatrical  ex- 
change is  being  distributed  to  nearly 
900  casting  directors  for  stage,  screen 
and  television  in  New  York  and  Hol- 
lywood. The  directory  has  been  pub- 
lished by  Talent  Exchange,  at  247 
West  46th  Street  under  the  direction 
of  Gordon  Marra. 


John  Saxon  to  Tour 

John  Saxon,  starred  with  Linda 
Cristal  in  "Cry  Tough,"  will  make  a 
coast-to-coast  tour  in  behalf  of  the 
United  Artists  release.  He  will  arrive 
in  New  York  on  Aug.  7  and  go  to  De- 
troit on  Aug.  12,  beginning  a  series 
of  appearances  in  conjunction  with 
regional  engagements  of  the  picture. 


Motion  Picture  Daily 


Monday,  August  3^ 


'Lady'  Decision  *io,ooo,ooo  'Aiamo' 

  Starts  September  10 


FORTHCOMING  RELEASES 


(Continued  from  page  1) 
against  the  New  York  State  censor 
board. 

"The  decision,"  Levy  observes, 
"deals  a  heavy  blow  to  the  four  re- 
maining state  censorship  agencies  (in 
Kansas,  Maryland,  New  York  and 
Virginia)  and  to  those  municipal  ones 
still  in  existence.  They  ought  to  cease 
their  operations  immediately.  They 
should  stop  trying,  through  various 
and  devious  unconstitutional  moves 
to  impose  their  subjective  tastes  on 
the  peoples  of  their  states  and  cities. 

Calls  It  'Anachronism' 

"The  conclusion,  while  harsh,  is 
inescapable  that  the  remaining  cen- 
sorship agencies  insist  on  operating 
either  because  of  'featherbedding' 
jobs  involved,  or  because  the  per- 
sonnel in  the  groups  believes  sin- 
cerely, although  misguidedly,  that 
people  can  and  should  be  saved  from 
evil  by  the  tastes  of  that  personnel. 
The  censorship  groups  represent  an 
anachronism  in  the  American  field  of 
liberty. 

"While  the  decision  does  not  go  far 
enough  to  give  the  industry  the  com- 
plete freedom  from  all  prior  re- 
straint that  is  afforded  to  other  media 
of  communication,"  Levy  continues, 
"it  does  represent  a  tremendous  plus. 

"It  is  hoped  that  courageous  men 
everywhere  will  continue  the  good 
fight  both  in  courts  and  in  legisla- 
tive halls.  All  segments  of  the  indus- 
try should  ward  off  censorship  at- 
tacks to  the  end  that  the  few  remain- 
ing die-hards  will  fold  up  their  tents 
and  leave.  It  is  time  for  the  industry 
to  refuse  to  be  frightened  and  in- 
hibited by  threats.  Ours  is  an  impor- 
tant and  adult  industry. 

Sees  Present  Laws  Ample 

"There  are  ample  laws  on  the  books 
of  this  country,"  Levy  concludes,  "to 
prosecute  and  to  punish,  if  they  be 
found  guilty,  those  exhibitors,  pro- 
ducers and  distributors  who  exhibit, 
produce  or  distribute  pornographic, 
obscene  or  immoral  film.  The  public 
is  well  protected." 


Calls  'Chatterley'  Decision 
'Damaging  to  the  Country' 

WASHINGTON,  Aug.  2.  -  The 
Supreme  Court  damaged  the  country 
in  ruling  that  the  New  York  State  ban 
on  "Lady  Chatterley's  Lover"  was 
unconstitutional,"  Sen.  Olin  Johnston 
(D.,  S.C.)  has  told  the  Senate. 

Speaking  on  the  Senate  floor,  John- 
ston declared,  "To  say  the  least,  it 
has  stepped  far  out  of  bounds  and 
has  done  untold  damage  to  our  na- 
tion." Johnston  was  a  co-sponsor  of  a 
resolution  introduced  earlier  this 
month  by  Sen.  Eastland  (D.,  Miss.) 
which  would  amend  the  Constitution 
to  strengthen  the  rights  of  states  to 
impose  censorship  of  motion  pictures. 

"I  know  of  no  civilization,  organ- 
ization, or  religion  in  the  world  that 
upholds  the  theory  of  adultery,"  John- 
ston said,  "except,  perhaps,  a  major- 
ity of  the  Supreme  Couit." 

Johnston  put  into  the  Congression- 


John  Wayne's  new  $10,000,000 
Batjac  production,  "Alamo,"  starts 
shooting  Sept.  10  on  location  in 
Bracketville,  Texas.  The  historical 
spectacle,  which  co-stars  Richard 
Widmark  and  Lawrence  Harvey  with 
Wayne,  who  will  also  direct,  has  a 
70-day  shooting  schedule  on  location, 
to  be  followed  bv  interior  work  in 
Hollywood.  It  will  be  photographed 
in  color  and  on  70mm  fillm.  The  pic- 
ture will  be  released  by  United  Artists 
late  in  1960. 


Maryland  Law .  . 

( Continued  from  page  1 ) 
which  had   asked  for  a  ruling  on 
whether   the   entire   censorship  law 
was  unconstitutional  because  of  the 
Supreme  Court  decision  of  June  29. 

Only  that  section  of  the  law  which 
bans  films  portraying  sexual  immoral- 
ity as  desirable  or  acceptable  is  un- 
constitutional because  the  U.S.  Su- 
preme Court  ruled  against  an  iden- 
tical New  York  law  last  month,  Sy- 
bert  said. 

"The  power  to  declare  an  act  un- 
constitutional is  a  judicial  one,"  Sy- 
bert  explained  in  his  written  opinion. 
"We  believe  it  would  be  contrary  to 
the  theory  of  our  Government  for  us 
to  take  it  upon  ourselves  as  members 
of  the  executive  branch  of  the  State 
government  to  declare  a  statute  or 
parts  of  a  statute  unconstitutional," 
he  concluded. 

The  Supreme  court  ruled  the  New 
York  law  "strikes  at  the  very  heart 
of  constitutionally  protected  liberty" 
by  banning  the  showing  of  a  movie 
because  it  advocates  an  unpopular 
idea.  Because  the  Maryland  law  does 
the  same  thing  in  the  same  language, 
the  Attorney  General  ruled  today  that 
it  was  constitutional  in  that  one  spe- 
cific section  only. 

Ban  Overtime 

( Continued  from  page  1 ) 
Union  joined  in  the  action  by  impos- 
ing an  immediate  ban  on  general  over- 
time  at  Associated   British  Pictures 
Corp.  Elstree  Studio. 

Producers  are  resisting  the  union 
claims  for  a  one  shilling  an  hour  in- 
crease for  all  NATKE  studio  grades 
and  six  pence  an  hour  for  electricians. 
While  maintaining  the  unions  have 
failed  to  make  out  a  case  for  the  in- 
creases, the  producers  prepared  to 
put  the  issue  up  to  voluntary  arbitra- 
tion. 

In  the  unions'  view,  the  producers 
already  have  stalled  for  some  time  on 
resolving  what  they  consider  to  be  the 
unjust  disparity  in  their  wage  rates 
and  they  therefore  see  no  point  in 
submitting  the  issue  to  arbitration. 

al  Record  an  editorial  from  the  Fort 
Worth  Star-Telegram,  declaring  that 
the  Supreme  Court  did  not  "foresee 
the  effect  of  the  broad  language  of 
its  judicial  pronouncements." 

The  editorial  declared,  "There  may 
have  been  good  and  sufficient  grounds 
for  restraining  New  York  in  this  par- 
ticular situation,  but  the  court  did 
an  appallingly  poor  job  of  stating 
them." 


ABBREVIATIONS:  AA,  Allied  Artists;  AlP,  Americar)  International 
Pictures;  BV,  Buena  Vista;  Col,  Columbia;  MGM,  Metro-Goldwyn- 
Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox;  UA,  United 
Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  color;  cs,  Cinema- 
Scope;  te,  Technirama;  vv,  VistaVision;  rs,  Regalscope. 


►  AUGUST 

AA — THE  BAT:  Vincent  Price,  Agnes  Moorehead 

AA— FACE  OF  FIRE:  Cameron  Mitchell,  James  Whitmore 

AlP— SIGN  Of  THE  GLADIATOR,  c,  cs:  Anita  Ekberg,  George  Marchall 

BV— THE  BIG  FISHERMAN,  c,  te  70:  Howard  Keel,  Susan  Kohner 

COL— 30-FOOT  BRIDE  OF  CANDY  ROCK:  Lou  Costello 

COL— HAVE  ROCKET,  WILL  TRAVEL:  Three  Stooges 

MGM— THE  SCAPEGOAT:  Alec  Guinness,  Bette  Davis 

MGM— THE  BIG  OPERATOR:  Mickey  Rooney,  Mamie  Van  Doren 

PAR— THE  FIVE  PENNIES,  c,  w:  Danny  Koye,  Borboro  Bel  Geddes 

20-FOX— A  PRIVATE'S  AFFAIR,  c,  cs:  Sal  Mineo,  Gary  Crosby 

20-FOX— RETURN  OF  THE  FLY,  rs:  Vincent  Price 

20-FOX— THE  ALLIGATOR  PEOPLE,  c,  cs:  Lon  Chaney,  Beverly  Garland 

20-FOX— BLUE  DENIM,  cs:  Carol  Lynley,  Brandon  de  Wilde 

UA— THE  RABBIT  TRAP:  Ernest  Borgnine,  David  Brian 

UA— THE  DEVIL'S  DISCIPLE:  Burt  Lancaster,  Kirk  Douglas 

UA— CRY  TOUGH:  John  Saxon,  Linda  Cristol 

WB— JOHN  PAUL  JONES,  c,  te:  Robert  Stack,  Bette  Davis 

►  SEPTEMBER 

AA— WEB  OF  EVIDENCE:  Van  Johnson,  Vera  Miles 

AA— CALLING  NORTH  POLE,  c,  cs:  Curt  Jurgens,  Down  Addams 

AlP— THE  GIRL  ON  DEATH  ROW 

AlP— THE  JAILBREAKERS:  Robert  Hutton,  Mary  Castle 

COL— THE  TINGLER:  Vincent  Price,  Judith  Evelyn 

COL— THEY  CAME  TO  CORDURA,  c,  cs:  Gary  Cooper,  Rita  Hayworth 

MGM— FOR  THE  FIRST  TIME,  c,  cs:  Mario  Lonza,  Zso  Zsa  Gabor 

MGM— TARZAN,  THE  APE  MAN:  Denny  Miller 

20-FOX— BLUE  ANGEL,  c,  cs:  Curt  Jurgens,  Moy  Britt 

20-FOX— THE  MAN  WHO  UNDERSTOOD  WOMEN,  c,  cs:  Henry  Fonda,  Leslie  Caron 

20-FOX— THE  OREGON  TRAIL,  c,  cs:  Fred  MacMurray,  Nina  Shipman 

UA— CAST  A  LONG  SHADOW,  c:  Audie  Murphy,  Terry  Moore 

UA— TAKE  A  GIANT  STEP:  Johnny  Nosh 

WB— LOOK  BACK  IN  ANGER:  Richard  Burton,  Claire  Bloom 

WB— YELLOWSTONE  KELLY,  c:  Clint  Walker,  Ed  Byrnes 


►  OCTOBER 

BV— JUNGLE  CAT,  c:  wildlife  feature 

COL— THE  LAST  ANGRY  MAN:  Paul  Muni,  David  Wayne 

COL— THE  CRIMSON  KIMONO:  Victoria  Shaw,  Glenn  Corbett 

COL— THE  FLYING  FONTAINES:  Michael  Collan,  Evy  Norlund 

MGM— GIRLS'  TOWN:  Mamie  Van  Doren,  Paul  Anka 

MGM — LIBEL:  Dirk  Bogarde,  Olivia  De  Haviland 

PAR— BUT  NOT  FOR  ME,  vv:  Clark  Gable,  Carroll  Baker 

20-FOX— THE  BEST  OF  EVERYTHING,  c,  cs:  Hope  Lange,  Joan  Crawford 

20-FOX— FIVE  GATES  TO  HELL,  cs:  Dolores  Michaels,  Patricia  Owens 

UA— THE  WONDERFUL  COUNTRY,  c:  Robert  Mitchum,  Julie  London 

UA— TIMBUCTU:  Victor  Mature,  Yvonne  DeCarlo 

■JA— COUNTERPLOT:  Forrest  Tucker,  Allison  Hayes 

UNI— PILLOW  TALK,  c,  cs:  Rock  Hudson,  Doris  Day 

V/B— THE  FBI  STORY,  c:  James  Stewart,  Vera  Miles 


Howco  to  Handle  "Jet' 

HOLLYWOOD,  Aug.  2.  -  Inter- 
Continent  Releasing  Organiztion  has 
signed  with  Howco  Exchanges  for  the 
distribution  of  Benedict  E.  Bogeaus' 
"Jet  Over  the  Atlantic"  in  the  Altanta, 
Charlotte,    Jacksonville,    St.  Louis, 


Kansas  City,  Memphis  and  Cincin 
areas,  it  has  been  announced  by  J 
Grainger,  president  of  ICRO. 

In    addition,    Howco    Pictures ' 
Louisiana,    Inc.,   will  distribute 
action    film    in    the  exchange 
served  out  of  New  Orleans. 


Motion  Picture  Daily 

Teieo'is'ion  Joday 


jnday,  August  3,  1959 

udience  Board  Seeks 
foader  Male  Reaction 

'        From  THE  DAILY  Bureau 

LOS  ANGELES,  Aug.  2.-The  Na- 
W  Audience  Board,  comprised  of 
ders  and  opinion  makers  identified 
:h  58  civic  and  service  organiza- 
ns— mostly  women— will  seek  to  in- 
ide  heavy  male  participation  to 
re  nearly  reflect  the  reactions  of 
I  full  viewing  audience  for  its  pre- 
'wing  and  reviewing  of  television 
)grams. 

rhe  board  has  announced  that  a 
)gram  to  attempt  to  secure  opinion 
leaders  of  groups  such  as  Kiwanis, 
tary.  Lions  and  other  strictly  mascu- 
3  rosters  to  provide  additional  sta- 
ical  data  will  be  put  into  operation 
uediately.  Heretofore,  organiza- 
like  the  General  Federation  of 
)men's  Clubs,  the  American  Asso- 
tion  of  University  Women,  PTA 
its  and  United  Church  Women, 
/e  held  majority  positions  in  the 
eening  procedures. 

Formed  in  1954 

vVith  headquarters  in  New  York, 
icutive  olBces  in  Los  Angeles  and 
er  major  offices  in  San  Francisco 
1  Chicago,  the  non-profit  social  wel- 
e  organization  was  formed  in  1954, 
orporated  in  New  York  and 
nched  in  Los  Angeles,  in  order  to 
p  improve  TV  programming,  and 
ce  has  offered  its  services  to  net- 
rks,  sponsors  and  producers, 
intensive  surveys  of  specified  pro- 
ms are  made  upon  request,  such 
veys  conducted  at  cost,  around 
)0  per  city  or  a  total  of  approxi- 
tely  $800  nationally.  In  the  past 
Board  has  sent  out  as  many  as 
000  questionnaires,  to  give  the 
•chaser  a  thorough  cross-section 
nion  of  the  program. 

arkim,  Miano  Upped 
^  NTA  Telestudios 

Slection  of  Alfred  Markim  to  the 
:t  of  vice  -  president  in  charge 
operations  for  NTA  Telestudios  is 
lounced  by  George  K.  Gould,  presi- 
it  of  Telestudios. 
Ki  the  same  time,  Gould  disclosed 
t  Fred  Miano  has  been  appointed 
nptroller  for  the  organization. 
Vlarkim  joined  Telestudios  in  Sep- 
iber,  1957,  as  assistant  director.  He 
s  later  named  executive  assistant  to 
uld  and  most  recently  was  director 
operations. 

vliano  joined  Telestudios  six 
nths  ago  from  National  Telefilm 
iociates,  Telestudios'  parent  com- 


ihnstone  to  UA-TV 

Uan  B.  Johnstone,  for  the  past  10 
,xs  sales  executive  for  many  of  the 
ding  radio  and  television  stations  of 
1  nation,  most  recently  with  KGO- 
; ,  San  Francisco,  as  an  account  ex- 
tive,  will  join  Untied  Artists  Tele- 
on,  Inc.,  today  as  accoimt  execu- 
:  for  the  Western  division.  He  will 
dquarter  in  San  Francisco,  report- 
to  Jack  Gregory,  Western  division 
aager. 


Equitable  Life  Signs 
For  'Heritage'  Series 

The  Equitable  Life  Assurance  So- 
ciety of  the  United  States  will  enter 
television  for  the  first  time  this  Fall 
with  its  sponsorship  of  "Our  Ameri- 
can Heritage,"  a  series  of  six  hour- 
long  dramatic  programs,  on  the  NBC- 
TV  Network.  The  series  will  com- 
mence Sunday,  October  18,  at  8  P.M., 
with  a  drama  entitled  "Divided  We 
Stand." 

Each  program  in  the  series  will 
dramatize  important  periods  in  U.S. 
history,  by  focusing  on  the  lives  of 
great  Americans.  The  first  episode 
will  feature  Thomas  Jefferson  and 
Alexander  Hamilton.  Mildred  Freed 
Alberg  is  executive  producer  of  the 
series. 


VIP  to  Start  Filming 
Mystery  Series  Today 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  2.-Video  In- 
ternational Productions  tomorrow  will 
commence  filming  260  five-minute 
mystery  films  based  on  the  "Photo 
Crime"  series  starring  the  fictitious 
detective  Hannibal  Cobb,  which  ap- 
peared in  Look  Magazine  for  more 
than  20  years. 

Sydney  Yellen,  executive  vice-presi- 
dent in  charge  of  sales  and  distribu- 
tion, is  currently  setting  up  a  national 
VIP  sales  organization  with  offices  in 
key  cities.  James  Craig  will  star  as 
the  detective  in  the  series,  physical 
production  of  which  will  be  handled 
by  Bob  Stabler's  Filmaster  Produc- 
tions. 


NTA  Acquires 


(Continued  from  page  1) 
"Seventh      Heaven,"     "Grapes  of 
Wrath,"  "Wilson,"  and  "Blood  and 
Sand." 

Also:  "A  Tree  Grows  in  Brooklyn," 
"Jesse  James,"  "Roxie  Hart,"  "The 
Bowery,"  "Mark  of  Zorro,"  and 
others. 

With  these  pictures,  NTA  now  has 
television  distribution  rights  for  over 
800  feature  picture;  2,000  cartoons 
and  short  subjects,  and  1,000  half- 
hour  episodes. 

Use  of  TV  Instruction 
Big  Aid  at  Missile  Base 

Special  to  THE  DAILY 

HUNTSVILLE,  Ala.,  Aug.  2.-As 
an  aid  to  the  U.  S.  Army  in  speeding 
up  its  training  of  a  rapidly  expanding 
missile  force  at  the  Redstone  Arsenal 
here,  a  full-fledged  closed-circuit 
television  station,  with  17  cameras, 
five  mobile  units,  giant  screen,  Tele- 
PrompTer  reading  units  and  video 
tape  equipment  is  rounding  out  its 
first  year  of  operation  at  the  Army 
Ordnance  Guided  Missile  School, 
where  7,500  missile  technicians  will 
be  trained  this  year. 

Former  NBC  Men  in  Charge 

The  work  is  under  the  supervision 
of  Maurice  F.  S.  Penn  and  Chfford 
H.  Paul,  former  executives  of  NBC. 

A  27  per  cent  saving  in  training 
time  in  lecture  and  conference-type 
instruction,  a  five  per  cent  boost  in 
examination  grades  and  a  seven  per 
cent  rise  in  student  retention  of  the 
compHcated  missile  subject  matter  are 
indicated  by  surveys  of  the  first  year's 
use  of  the  video  techniques. 

U.S.  Households  with  TV 
Continue  to  Increase 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  2.  -  The 
number  of  households  with  television 
sets  continue  to  increase  in  the  early 
part  of  this  year,  the  Census  Bureau 
reported  over  the  week-end. 

A  May,  1959  survey  showed  that  86 
per  cent  of  the  country's  homes  had 
television  sets.  Census  said,  compared 
with  83  per  cent  in  January,  1958,  and 
80  per  cent  in  April,  1957.  In  1950, 
when  the  bureau  made  its  first  com- 
prehensive survey  of  television  set 
ownership,  it  reported  only  12  per 
cent  of  U.  S.  households  with  re- 
ceivers. 

This  year's  survey  showed  8  per 
cent  of  the  nation's  homes  with  two 
television  sets,  compared  with  7  per 
cent  in  January,  1958,  and  5  per  cent 
shown  in  the  April,  1957,  survey.  Only 
1  per  cent  of  the  nation's  households 
had  three  or  more  sets,  according  to 
the  May  census. 


''"°T™!TV  CIRCUIT 

 wifh  PINKY  HERMAN  

ARLENE  FRANCIS  will  host  the  "Today"  morning  TV  series  for 
the  two  weeks  that  Dave  Garroway  completes  his  vacation,  starting 
Mondav.  .  .  .  Paul  Taubman's  LP  Album,  "Penthouse  Serenade,"  (he 
owns  the  swelegant  niterv.  The  Penthouse,  overlooking  Central  Park, 
has  already  hit  the  10  grand  sales  total  in  Gotham  (out  only  three 
weeks.)  .  .  .  The  sensational  young  Lennen  Sisters,  featured  on  the 
"Lawrence  Welk  Show"  on  the  ABChannels,  broke  a  ten-year  box  office 
record  last  week  at  Hamid's  Steel  Pier  in  Atlantic  City  and  yesterday 
turned  in  a  stellar  warbling  guestint  on  the  "Jimmie  Rogers  Show"  be- 
fore returning  to  California.  ...  A  week's  delay  in  the  shooting  sked  of 
Dick  Clark's  forthcoming  motion  picture,  "Hamilton  High,"  caused  an 
ABChange  of  telecasting  plans  for  Dick's  Saturday  nite  series.  The  pro- 
gram will  now  be  seen  from  Television  Center  in  Hollywood  on  Aug.  22, 
29,  and  Sept.  5.  ...  A  new  half-hour  action-adventure  series,  "Man  And 
the  NBChallenge"  will  bow  into  the  TV  firmament  Saturday  at  8:30 
P.M.  starring  George  Nader  as  a  "Government  Scientist"  with  scripts  by 
Ivan  Tors  whose  credits  include  "Storm  Over  Tibet"  and  "Gog"  flickers 
and  the  "Sea  Hunt"  and  "Science  Fiction  Theatre"  TVehicles.  .  .  . 

^    .     ^  ^. 
Talented   Zel   deCyr   has   just   turned   in    a    unique    "voice"  job 

for  a  60-second  telefilm  commershill.  The  talented  25-year-old 
actress  did  a  10-year-old  boy,  a  12-year-old  girl,  their  62-year-old 
grandmother  and  a  parrot.  (Artie  Pine— how  old  is  the  parrot?)  ...  A 
cameraman  with  Screen  Gems  for  six  years,  Fred  Jackman  has  been 
signed  to  direct  segments  of  the  new  "Manhunt '  series,  co-starring  Victor 
Jory  and  Patrick  McVey.  Jackman  copped  an  "Emmy"  nomination  this 
year  for  his  photography  on  the  Alcoa-Goodyear  Theatre's  "Corporal 
Hardy."  .  .  .  Valentino,  whose  thrilling  platter  of  "Where  Can  You  Be?" 
prompted  Howard  Miller  to  call  him  "one  of  the  finest  new  voices  today," 
is  a  native  of  Newark,  N.J.  Disk  Jockeys  around  the  country  have 
latched  onto  the  waxing  of  the  Leeds  Music  Corp.  ditty.  .  .  .  Easily 
one  of  the  brightest  stars  to  come  from  Britain,  Peter  Ustinov  will  be 
interview  WNTAttraction  tonight  (10:30  P.M.)  on  Mike  Wallace's  hard- 
hitting and  provocative  program.  .  .  .  Newest  city  to  get  the  "Beat" 
treatment  is  New  Orleans  when  "Bourbon  Street  Beat,"  a  suspense- 
action  whodunit  series  with  a  cast  including  Richard  Long,  Andy  Dug- 
gan,  Arlene  (Miss  U.S.A.)  Howell  and  Van  Williams,  ABCommences 
Monday,  Oct.  5  (8:30-9:30  P.M.)  and  sponsored  by  Libby-Owens-Ford 
Glass.  A  Warner  Bros.  TV  series.  .  .  .  Lovely  Helene  Dixon,  completely 
recovered  from  an  auto  mishap,  readying  a  wax  session  with  Hugo  & 
Luigi  at  RCA-Victor.  Helene  was  formerly  heard  as  a  regular  warbler 
on  Steve  Allen's  "Tonight"  TVer.  .  .  . 


Motion  Picture  Daily 


Monday,  August  3 


REVIEWS 


Hell  in  Korea 

DCA 

Haktford,  Aug.  2 
Of  prime  import  to  the  showman  is 
the  cast  presence  of  Stephen  Boyd, 
who's  been  seen  in  constant  regularity 
in  both  British  and  American  motion 
pictures.  His  name  has  assvimed  im- 
port on  this  side  of  the  Atlantic;  more- 
over, the  basic  story  theme  is  one  of 
appeal  to  audiences  everywhere. 

Based  on  the  best-selling  novel  by 
Max  Catto,  British-made  "Hell  in  Ko- 
rea" was  produced  by  Anthony  Squire 
and  directed  by  Julian  Amyes,  from 
a  screenplay  by  Squire,  Ian  Dalrym- 
ple  and  Ronald  Spencer.  In  brief, 
principal  photography  concerns  a 
United  Nations  patrol  composed  of 
both  draftees  and  seasoned  military 
"regulars."  George  Baker,  Heutenant 
recalled  from  civilian  life,  is  in  com- 
mand, much  to  the  grudging  respect 
of  "regular"  sergeant  Harry  Andrews. 
Characters  of  the  patrol  components 
are  sharply  revealed  in  subsequent  ac- 
tion. At  the  fadeout,  there's  discern- 
ible comradeship,  attributable  to  bat- 
tle action,  existing  between  civihan 
soldiers  and  regular  troops. 

Wilham  Kerby  was  production 
manager. 

Running  time,  82  minutes.  General 
classification.  July  release. 

A.M.W. 


The  Miracle  of  the  Hills 

API — 20th-Fox  (Cinemascope) 

Habtford,  Aug.  2 
Rex  Reason,  best-known,  perhaps, 
as  TV's  "Man  Without  a  Gim,"  and 
Nan  Leshe,  who's  been  acclaimed  in 
TV  circles  as  uno£Bcial  queen  of  Hol- 
lywood-based home-screen  westerns, 
are  teamed  in  this  Associated  Produc- 
ers, Inc.,  vehicle,  hsting  Richard  E. 
Lyons  as  producer  and  Paul  Landres 
as  director,  latter  duo  working  from  a 
Charles  Hoffman  original. 

The  time  is  the  1880s,  the  place  a 
rviral  mining  community,  and  the  prin- 
cipal player  is  an  Episcopal  minister 
who  arrives  to  take  over  an  inactive 
parish.  Not  long  after  the  minister's 
appearance,  he  finds  himself  the  foster 
father  of  three  orphans  and  unanimous 
champion  of  suppressed  miners  in 
their  battle  against  dangerous  working 
conditions  imposed  by  autocratic  Betty 
Lou  Gerson. 

Ambitious,  certainly,  but  far  from 
top-calibre  entertainment,  "The  Mira- 
cle of  the  Hills"  serves  as  adequate 
showcasing  of  newer  talents,  particu- 
larly from  the  television  elements. 
Running  time,  72  minutes.  General 
classification.  July  release, 

A.M.W. 


^Soldiers'  Into  6th  Week 

United  Artists'  "The  Horse  Sol- 
diers" grossed  $21,283  for  its  fifth 
week  at  the  Astor  Theatre  here.  The 
Mirisch  Company  film  began  its  sixth 
week  at  the  Broadway  house  on  Sat- 
urday. 


Deny  Merger 


( Continued  from  page  1 ) 
tres  stock  over  the  past  several 
months.  The  Tisch  holdings  are  equi- 
valent to  about  16  per  cent  of  the 
2,668,389  shares  of  the  theatre  com- 
pany outstanding. 

Top  officials  of  botli  companies 
have  stated  the  move  was  undertaken 
by  Tisch  as  an  investment.  At  least 
one  Tisch  director  to  represent  the 
large  holdings  is  certain  to  be  elected 
to  the  theatre  company's  board  of 
directors  next  month. 


To  Withdraw  '80' 

( Continued  from  page  1 ) 
dent  of  the  Michael  Todd  Co.,  an- 
nounced yesterday. 

The  "phenomenal"  summer  drive-in 
business  enjoyed  by  the  picture  this 
year  assures  a  gross  of  over  $100,- 
000,000  since  its  release  in  late  1956, 
Doll  reported.  The  history  of  "Around 
the  World"  continues  to  demonstrate 
box  office  strength  100  per  cent  great- 
er than  any  otlier  film  in  every  city  it 
plays,  he  said. 

Scored  Record  in  L.  A. 

In  Los  Angeles,  the  Michael  Todd 
production  recently  saturated  the 
outdoor  theatres  and  broke  all  exist- 
ing records,  according  to  Doll,  play- 
ing four  weeks  in  situation  where 
most  pictures  run  only  a  week.  In 
Minneapolis,  the  attraction  played  in 
four  drive-ins  to  such  "fantastic"  busi- 
ness that  the  concessionaires  ran  out 
of  food  and  drink  every,  night  he  re- 
ported. 

Doll  also  announced  that  9,000,000 
copies  of  tlie  souvenir  book  have  been 
sold,  and  over  sixty  different  record- 
ings have  been  made  of  the  title  mu- 
sic. The  picture  has  played  in  every 
country  of  the  world  with  tlie  excep- 
tion of  Russia  and  Mexico,  and  has 
been  dubbed  in  French,  German,  Ital- 
ian and  Spanish. 

SBA  Loan 

( Continued  from  page  1 ) 
Bourbon  Entertainment  Co.,  Inc.,  of 
Paris,  Kentucky,  which  listed  a  total 
of  three  employes.  The  loan  was  of 
the  participation  type,  which  means 
that  a  bank  is  lending  part  of  the 
money  and  SBA  is  lending  part.  The 
loan  was  approved  in  June. 

This  was  the  first  loan  made  to  a 
drive-in  tlieatre  since  SBA  relaxed 
its  rules  last  December  31  to  make 
drive-ins  eligible  for  loans.  Since  this 
pohcy  change  was  made,  only  some 
dozen  drive-ins  have  applied  to  SBA 
for  a  loan. 

Harling  Charge  Recalled 

Two  weeks  ago,  Philip  F.  Harling, 
chairman  of  the  Small  Business  Com- 
mittee of  the  Theatre  Owners  of 
America,  charged  that  some  regional 
offices  of  the  SBA  were  discouraging 
theatre  owners  from  applying  for  SBA 
loans.  He  maintained  that  some  re- 
gional SBA  officials  were  not  aware 
that  the  Administration  had  changed 
its  policy  to  make  four-wall  and  drive- 
in  theatres  eligible  for  loans  and  were 
therefore  turning  away  theatre  appli- 
cants. 


LEADERSHIP 

The  capacity  to  lead  develops  naturally  in  certa 
people.  It  is  so  with  some  publications. 

In  a  publication,  leadership  develops  naturally  fro 
Editorial  Enterprise  plus  Journalistic  Responsibilit 

These  twin  qualities  are  inherent  in  the  very  orig 
and  growth  of  MOTION  PICTURE  DAILY.  Th 
are  basic  to  the  meaning  of  the  phrase — All  tJ 
News  That  Is  News — in  which  the  cornerstone  « 
MOTION  PICTURE  DAILY  policy  is  proclaimed  i 
the  masthead. 


They  require  that  MOTION  PICTURE  DAILY's  ei 
tire  field  of  interests  be  constantly  observed  wil 
knowledge  of  the  business  necessary  to  apprecial 
the  significance  to  it  of  event  and  opinion  ...  an 
that  reports  of  everything  newsworthy  be  verifit 
for  fact,  and  for  authentic  interpretation  of  fac 
This  process  produces  news — not  rumors,  not  mei 
reports,  but  news — all  of  it  that  is  news! 


This  isn't  doing  it  the  easy  way.  This  way  tak< 
nation-wide,  even  world-wide  reportorial  resource 
It  requires  editorial  acumen,  persistence,  integrity 

To  pursue  facts  resourcefully,  appraise  them  know 
edgeably,  verify  them  responsibly — that  is  MOTIO 
PICTURE  daily's  way.  It  is  imposed  on  personn* 
as  the  source — and  the  price^ — of  leadership. 

MOTION  PICTURE 

DAILY 

ALL  THE   NEWS  THAT  IS  NEWS 
CONCISE  AND  TO  THE  POINT 


MOTION  PICTURE 

DAILY 


86,  NO.  24 


NEW  YORK,  U.S.A.,  TUESDAY,  AUGUST  4,  1959 


TEN  CENTS 


^ces  Close 


[any  Attend 
ervices  for 

alph  M.  Cohn 

I   

'een  Gems  President  Was 
^tim  of  Heart  Attack 


ineral  services  for  Ralph  M.  Cohn, 
ident  of  Screen  Gems  and  a  vice- 
ident  of  Cokimbia  Pictures  Corp. 

were    held  at 
Riverside  Mem- 
orial Chapel 
here  yesterday 
a  f  t  ernoon. 
Cohn,  who  was 
45    years  old, 
died  early  last 
Saturday  morn- 
ing of  a  heart 
attack    at  his 
home  in  Pound 
Ridge,  N.  Y. 
The  Colum- 
Iph  M.  Cohn  Pictures 
and  Screen 
IS  offices  closed  yesterday  after- 
t  out  of  respect  to  the  deceased. 
,|jCores  of  motion  picture  and  tele- 
( Continued  on  page  6 ) 

Sney  9'l\/ionth  Profit 
fa/s  $2,366,497 

From  THE  DAILY  Bureau 

ifURBANK,  Cah.,  Aug.  3.  -  Con- 
ated  net  profit  of  Walt  Disney 
uctions  and  its  domestic  subsid- 
s  (three  wholly  owned  and  Dis- 
and,  Inc.,  which  operates  Disney- 
amusement  park— 65.52  per  cent 
ed)  for  the  nine  months  ended 
4,  was  $2,366,497,  it  was  re- 
ad today  by  president  Roy  O. 
ley.  Profit  is  equal  to  $1.50  per 
s    on    the    1,581,011  common 
(Continued  on  page  2) 


EVISION  TODAY-page  6 


Maryland  Allied  Protests  Forming  of 
Rival  TOA  Unit  There  as  ^Disservice' 


Special  to  THE  DAILY 

BALTIMORE,  Aug.  3.— A  protest  against  the  recent  formation  of  a  Theatre 
Owners  of  America  unit  in  Maryland  has  been  filed  by  Meyer  Leventhal, 
president  of  Allied  M.P.T.O.  of  Maryland,  an  Allied  States  affihate,  with 
George  Kerasotes,  TOA  president.   

In  a  letter  addressed  to  Kerasotes 
and  released  to  the  trade  press  today, 
Leventhal  calls  the  T.O.A.  action  a 
disservice  to  exhibitors,  especially 
Maryland  exhibitors,  because  it  adds 
"a  second  voice  and  opinion  to  the 
(Continued  on  page  5) 

MGUA  to  Film  Abroad 
For  Overseas  Market 

Agreements  have  been  completed 
abroad  by  MGM  for  the  production 
of  a  number  of  important  pictures  in 
England,  Spain  and  Germany,  pri- 
marily for  the  Continental  film  mar- 
ket, it  was  announced  yesterday  by  Sol 
C.  Siegel,  MGM  vice-president  in 
(Continued  on  page  5) 

Columbia  Cuts  Rates  for 
Independent  Producers 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  3.  -  In  an 
unprecedented  move,  in  view  of  the 
generally  rising  production  costs,  Sam- 
uel J.  Briskin,  vice-president  in 
charge  of  Columbia  Pictures'  West 
Coast  operations,  announced  today 
(Continued  on  page  5) 


Sloane  Named  UA 
Publicity  Manager 

Burt  Sloane  has  been  named  United 
Artists  publicity  manager,  it  was  an- 
nounced yesterday  by  Roger  H. 
Lewis,  V  i  c  e- 
president  i  n 
charge  of  ad- 
vertising, pub- 
licity and  ex- 
p  1  o  i  t  a  t  ion. 
Sloane  had 
served  as  assist- 
a  n  t  publicity 
manager  for  the 
past  year.  He 
previously  was 
trade  press 
contact  for  UA. 

The  new  ap- 
pointment fol- 
lows the  elevation  of  Morton  Na- 
thanson  to  director  of  international 
advertising  and  publicity. 

Born  in  New  York  City  in  1916, 
Sloane  was  educated  at  Stevens  Prep 
in  New  Jersey  and  Columbia  College 
in  New  York.  In  1950,  he  entered  the 
(Continued  on  page  5) 


Burt  Sloane 


National  Theatres  39-Week  Income 
Reported  Up  Sharply  to  $1,702,632 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Aug.  3.-National  Theatres,  Inc.,  stockholders  today  re- 
ceived a  report  that  its  consohdated  net  income  for  the  39  weeks  ended  June 
30,  1959,  was  $1,702,632,  or  63  cents  per  share,  as  compared  with  $904,198 
or  34  cents  per  share  for  same  period 


in  the  prior  fiscal  year. 

For  the  quarter  ended  June  30, 
1959,  the  consolidated  net  income 
was  $798,794  or  30  cents  per  share 
compared  with  $160,101,  or  six  cents 
per  share  in  the  previous  year. 

In  a  joint  statement  to  stockhold- 
ers, B.  Gerald  Cantor,  chairman  of 


the  board,  and  John  B.  Bertero,  pres- 
ident, pointed  out  that  on  April  1, 
1959  the  company  acquired  89  per 
cent  of  the  common  stock  of  Na- 
tional Telefilm  Associates,  Inc.  and 
that  operations  of  this  new  subsid- 
iary are  reflected  in  accounts  for  third 
quarter  ended  June  30,  1959. 


Double-Barrel  Victory 

Texas  Compo 
Wins  Double 
Tax  Relief 


Big  Savings  Seen  for 
All  State  Exhibitors 


Special  to  THE  DAILY 

DALLAS,  Aug.  3.-The  forces  of 
Texas  Compo,  headed  by  general 
counsel  W.  O.  Read,  have  won  fur- 
ther tax  relief  for  theatre  exhibitors 
of  the  state,  despite  an  all-out  effort 
by  the  Legislature  to  raise  new  money 
for  an  all-time  high  budget. 

Beginning  Sept.  1,  only  a  one-cent 
tax  will  be  levied  on  admissions  with 
a  starting  base  of  $1.06.  Formerly 
the  state  rate  began  with  a  six-cent  tax 
on  $1.01.  This  adjustment  will  ac- 
count for  a  saving  of  more  than  $100,- 
000  per  year  for  the  state's  exhibitors, 
(Continued  on  page  5) 

See  'Greatest  Year' 
For  Will  Rogers  Drive 

Distributor  and  exhibitor  chairmen 
in  all  exchange  areas  are  organized 
for  the  most  ambitious  fund  program 
for  the  Will  Rogers  Hospital  and  Re- 
search Laboratories  yet  undertaken, 
according  to  Eugene  Picker,  chair- 
man of  the  fund  raising  and  finance 
committee.  This  year's  effort  marks 
( Continued  on  page  4 ) 

Para.  Will  Re-Release 
Three  Films  in  Fall 

Paramount  announced  yesterday  it 
will  re-release  three  of  its  biggest 
money-making  pictures  in  the  autumn. 
One  is  a  Cecil  B.  DeMille  biblical 
classic  and  the  others  both  star  Wil- 
liam Holden  and  Grace  Kelly. 

DeMille's  "Samson  and  Delilah" 
has  been  scheduled  for  re-release  in 
September.  "The  Country  Girl"  and 
"The  Bridges  at  Toko-ri"  are  slated  to 
return  to  theatres  in  November. 


2 


Motion  Picture  Daily 


Tuesday,  August  4,  [[jg 


PERSDML 
MEIVTIDN 


pHILIP  GERARD,  Universal  Pic- 
A    tures  Eastern  publicity  manager, 

will  leaxe  New  York  tomorrow  for 

Paris. 

• 

Charles  Smadja,  United  Artists 
vice-president  in  charge  of  European 
production,  has  arrived  in  New  York 
from  Paris  for  conferences  with  home 
office  officials. 

• 

Herman  M.  Levy,  general  counsel 
of  Theatre  Owners  of  America,  who 
returned  to  New  York  on  Friday  from 
Europe,  has  arrived  at  his  home  in 
Hampden,  Conn. 

• 

Al  Floersheimer,  Theatre  Owners 
of  America  director  of  public  rela- 
tions, is  vacationing  for  the  next  sev- 
eral weeks. 

Abby  Mann,  Paramount  script  writ- 
er, left  here  yesterday  for  London 
via  B.O.A.C. 

'  • 

Mrs.  Harry  P.  Shaw,  wife  of  the 
division  manager,  Loews  Poli-New 
England  Theatres,  is  recuperating  at 
the  Shaw  apartment  in  New  Haven, 
Conn.,  following  surgery. 

• 

Charles  Jordan,  branch  manager 
for  Howco  Films  in  Atlanta,  has  left 
there  for  St.  Louis. 

• 

William  Twig,  branch  manager  for 
Warner  Brothers  in  Cleveland,  has  left 
there  with  his  family  for  a  vacation 
on  the  New  Jersey  coa.st. 

• 

Robert    Klaeger,    president  of 
Klaeger    Film    Productions,   has  re- 
turned to  New  York  from  Detroit. 
• 

Benny  Harris,  head  of  the  inde- 
pendent American  Film  Exchange  in 
Philadelphia,  has  entered  Hahnemann 
Hospital  there  for  surgery. 

• 

Bosh  Stack,  public  relations  coun- 
sel for  Cinema  City,   Inc.,  has  re- 
turned to  New  York  from  Puerto  Rico. 
• 

Sally  Ann  Howes,  British  actress, 
arrived  in  New  York  from  London 
yesterday  via  B.O.A.C. 


NEW  YORK  THEATRES 


-RADIO  CITY  MUSIC  HALL- 

Rockefeller  Center  •  Ci  6-4600 

AUDREY  HEPBURN 

In  FRED  ZINNEMANN'S  Production  of 

"THE  NUN'S  STORY" 

A  WARNER  BROS.  PICTURE 
in  TECHNICOLOR® 
and  GtllA  NEW  STACE  SPECTACLE  "BONANZA" 


Plan  for  'Century  City' 
Is  Confirmed  by  Fox 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  3.  -  Con- 
firmation of  the  report  that  20th 
Century-Fox  plans  to  convert  its  2,300 
acre  ranch,  east  of  Malibu,  into  com- 
mercial sub-divisions  for  home  and 
business  sites  was  made  by  Edmund 
E.  Herrscher,  who  had  conceived  plan 
for  the  development  of  Century  City 
on  the  studio  lot  and  will  be  the 
guiding  factor  in  the  new  realty  plan. 

The  new  development  will  be 
known  as  "Green  Valley,"  named 
after  Fox's  "How  Green  Was  My 
Valley,"  for  which  acreage  was 
bought  at  $217,000,  before  World 
War  H  to  make  the  film.  The  land 
is  now  estimate  at  10  times  the  orig- 
inal purchase  price. 

Four  Reade  Managers 
Receive  Cash  Prizes 

Four  veteran  Walter  Reade  Theatre 
managers  were  awarded  cash  prizes  in 
the  "manager  of  the  month"  contest 
conducted  by  the  Walter  Reade  Thea- 
tre organization  for  the  months  of 
March,  April  and  May,  it  was  an- 
nounced by  Walter  Reade,  Jr.,  circuit 
president.  Sam  Hofstetter,  city  man- 
ager in  Asbury  Park,  N.  J.,  became  a 
three  time  winner  by  being  awarded 
first  place  for  the  months  of  March 
and  May,  and  also  winning  second 
place  for  the  month  of  April,  Hofstet- 
ter was  cited  for  his  outstanding  ad- 
vertising and  exploitation  campaigns 
on  the  various  attractions  which 
played  the  Mayfair  Theatre. 

Second  prize  for  the  month  of 
March  went  to  Ann  De  Ragon  of  the 
Strand  Theatre  in  Plainfield,  N.  J., 
for  her  efforts  in  promoting  children's 
shows  at  the  theatre.  First  prize  for 
the  month  of  April  went  to  Joseph 
Sommers,  of  the  Majestic  Theatre  in 
Perth  Amboy,  N.  J.,  for  his  promo- 
tions during  the  recent  Hollywood 
Academy  Awards  presentation  ^and  for 
his  all-around  exploitation. 

Second  prize  for  the  month  of  May 
was  awarded  to  S.  Merl  Burdett,  man- 
ager of  the  circuit's  Lawrence  Drive- 
in  Theatre  in  Trenton. 


Gallo  Heads  Firm  of 
Publishers'  Agents 

Raymond  Gallo,  formerly  of  the 
staff  of  Quigley  Publications,  has 
fornied  Ray  Gallo  Associates,  publish- 
ers' representatives  with  offices  at  545 
Fifth  Ave.  here. 

The  organization,  which  deals  in 
domestic  and  foreign  publication  af- 
fairs, primarily  from  the  advertising 
standpoint,  also  has  an  export  oflfice 
in  the  Grand  Central  Terminal  Bldg. 
for  foreign  publications  representation. 
The  new  organization  operates 
through  franchised  representatives 
throughout  the  country  on  either  a 
regional  or  national  coverage  basis. 


Engel  to  Represent  SPG 
On  L.  A.  Museum  Unit 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  3.  -  Samuel 
Engel  will  represent  the  Screen  Pro- 
ducers Guild  on  the  Los  Angeles 
County  commission  for  the  develop- 
ment of  the  Hollywood  Motion  Pic- 
ture and  Television  Museum.  Engle 
will  head  the  creative  committee. 

The  SPG  has  endorsed  the  activ- 
ities and  plan  for  the  museum,  it  was 
announced  by  Walter  Mirisch,  SPG 
president. 


UA  Asks  Registration 
Of  100,000  Common 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  3.  -  United 
Artists  Corp.  today  asked  tlie  Secu- 
rities and  Exchange  Commission  to 
register  100,000  shares  of  outstanding 
common  stock.  The  company  said  the 
shares  will  be  sold  by  the  present 
holders-UA  president  Arthur  Krim 
and  board  chairman  Robert  Benjamin 
—to  a  group  of  underwriters  headed 
by  F.  Eberstadt. 

The  company  said  it  now  has  out- 
standing 1,114,218  shares  of  common 
and  550,000  shares  of  Class  B  com- 
mon. The  latter  group  is  owned 
jointly  by  Krim  and  Benjamin.  They 
propose  to  sell  100,000  shares  of  this 
group  to  the  underwriters,  who  will 
convert  them  into  common  stock  and 
ofl^er  them  for  sale  to  the  pubhc. 

'Denim'  Off  to  Big 
Start  at  Victoria 

20th  Century-Fox's  "Blue  Denim" 
scored  a  big  $24,000  gross  for  the 
first  four  days  of  its  world  premiere 
engagement  at  the  Victoria  Theatre 
here,  surpassing  any  20th  attraction 
ever  to  play  at  the  theatre.  The  an- 
nouncement from  the  theatre  manage- 
ment also  reported  that  the  business 
being  done  by  the  drama  ranks  with 
the  house's  all-time  boxoffice  cham- 
pions. 


'Hof  Big  in  Brooklyn 

United  Artists'  "Some  Like  It  Hot" 
has  amassed  a  huge  $74,387  gross  for 
its  first  two  weeks  engagement  at  the 
Loew's  Metropolitan  in  Brooklyn,  it 
was  announced  by  William  J.  Heine- 
man,  vice-president.  He  said  the  two 
weeks  are  the  biggest  registered  by 
a  film  for  a  smilar  period  in  the  last 
decade  of  the  theatre's  history. 

Fire  Damages  Theatre 

EUGENE,  Ore.,  Aug.  3.-The  May- 
flower Theatre  here  sustained  dam- 
ages amounting  to  $50,000  in  a  fire 
of  undetermined  origin  at  the  week- 
end. Insurance  will  cover  part  of  the 
costs. 


Disney  Prott 


( Continued  from  page  1 )  ! 
shares  outstanding,  after  provision 
taxes  of  $2,681,000.  \ 

The  corresponding  period  en-i 
June  28,  1958,  showed  net  profiif 
$2,900,094,  equal  to  $1.89  per  si', 
on  the  1,537,054  common  shares  n 
outstanding.  Third  quarter  net  is 
93  cents  per  share  compared  witli;,3 
cents  per  share  for  the  third  qu:ii>r 
last  year. 

Consolidated  gross  income 
$39,363,156,  up  $5,031,023  over 
nine  months  period  last  year.  ]> 
rentals  account  for  $4,037,491  of 
increase.  Nearly  one-half  of  the 
rental  increase  was  earned  by  "Sll 
ing  Beauty"  and  applied  100  per 
to  amortizing  the  cost  of  the  picti 
Disney  said.  The  film  is  expectef: 
recover  its  cost  and  show  a  si 
profit  on  its  initial  release,  he  adi, 
Television  income  decreased  $6681, 
as  a  result  of  the  daily  "Mickey  Mc 
Club"  show  being  a  half-hour  sJ: 
this  year  against  one  hour  last  yi 
Disneyland  Park  increased  $1,460,'* 
All  other  income,  including  publ 
tion,  character  merchandising,  r 
theatrical  film,  music  and  reco 
gained  $181,014. 


Disney  Films  to  Cath 

SINGAPORE,  July  30  (By 
Mail).— The  Cathay  Organisation  . 
has  signed  an  agreement  to  play 
Walt  Disney  productions  in  its 
first-run  theatres  in  Singapore,  ! 
laya,  Borneo,  Sarawak  and  Bru 
This  marks  the  first  time  in  ten  yj 
that  Disney  releases  have  pla 
Cathay  houses. 

Films  now  scheduled  for  ei 
bookings  are  "The  Sleeping  Beau' 
"The  Shaggy  Dog"  and  "Tonl 
among  others. 


AB-PT  Dividend  25c 

The  board  of  directors  of  Ameri 
Broadcasting  -  Paramount  Theai 
yesterday  declared  a  third  quarter  c 
idend  of  25c  per  share  on  the  c( 
pany's  common  and  preferred  st 
payable  on  Sept.  15  to  stockholder; 
record  Aug.  21. 


CDI  Acquires  'Tillie' 

Continental  Distributing,  Inc. 
acquired  the  distribution  rights 
the  United  States  of  "Tillie's  Pu 
tured   Romance,"   Charlie  Chapli 
first  full  length  picture. 


THE  PERFECT  PARLAY 

The  ponies  at  Monmouth,  the  pleasures 
of  The  BERKELEY.  MffS 
Mid  week  or  week-end.  it's  always  a  good  time  to  conieTi 

ONE  HOUR  FROM  NEW  YORK  BY  TURNPIKE  &  Pkmt 


In  New  York  City,  call  WOrth  2-401C 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane  Editor-  T^m^.  n   T  1^  ■  "  

Advertising  Manager;  Gus  H.  Fausel,  Production-  Manager,  TELEVISION  TODAY    Charles  S    A='J,fo^     ^;i  ;  ^f»"=lsr'ng  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fi. 

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Picture  Daily  is  published  daily  except  Saturdays,   Sundays  and  holidays,  by  Quigley  Publishing  (^imn/^v    W     i97n   c-  il^'x'"""'^^"'?,  principal   capitals   of   the   world.  Mm 

Cable  address:  '  Quigpubco.  New  York"   Martin  Quigley,   President;   Martin  ffiley     Tr      vice  ^esiden^  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-31 

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class  matter  Sept.  21.  1.38,  at  the  Post  Omce  at  New  Yo^k.^N.  Y ^^1'^ TM^^tZ^^^.S^llJ.'f^-^^^^  a^hll^fobgn.-  iC^ti^^ 


"NORTH  BY  NORTHWEST" 
SWEEPS  THE 
NATION ! 

HOTTER  than  "Cat  On  Hot  Tin  Roof"  in  Salt  Lake  City  — 

TOPPING  "High  Society"  in  Memphis  — 

40%  AHEAD  of  "Don't  Go  Near  Water"  in  Houston  — 

BEATING  New  Year's  biz  of  "Some  Came  Running"  in  St  Louis  — 

CLOSE  TO  RECORD-BREAKING  "Cat  On  Hot  Tin  Roof"  which  played  in 
a  bigger  house  in  Los  Angeles  — 

SENSATIONAL  in  its  3rd  week  in  Detroit  — 

SMASHING  New  Year's  totals  of  "Running"  in  Des  Moines  — 

ENJOYING  same  terrific  biz  in  Milwaukee  — 

FABULOUS  in  its  4th  week,  as  it  was  in  its  3rd  and  2nd  weeks  in 
Chicago  where  its  1st  week  broke  all  M-G-M  records  — 

OUTGROSSING  "Don't  Go  Near  Water"  in  Minneapolis  — 

TOPPING  the  tops  in  Oklahoma  City  — 

CLEANING  UP  even  in  small  towns  like  Mankato,  Minn,  where  it's  getting 
sky-high  "High  Society"  grosses  — 


M-tl-M  presents 


THE  SUMMER'S      cary  grant 

KiiiftADrn  i^MC  EVA  MARIE  SAINT 

NUMBER  ONE        umes  mason 
BLOCKBUSTER!  lotiT' 

BY  NORTHWEST 


Co-Starring 

JESSIE  ROYCE  LANDIS 
ERNEST  LEHMAN -ALFRED  HITCHCOCK 

ViSTAVlSIONi   .  TECHNICOLORS 


Motion  Picture  Daily 


Tuesday,  August  4.  Il5i 


PEOPLE 


R.  C.  "Bob"  Hill,  Columbia  branch 
manager  in  Denver,  was  gest  of  honor 
at  a  luncheon  given  by  50  exhibitors 
and  distributors  there  on  the  occasion 
of  his  retirement  because  of  poor 
health.  He  is  being  succeeded  by  Jules 
Needelnian,  formerly  a  salesman  in 
the  Los  Angeles  branch  for  Columbia. 
□ 

John  Roach,  manager  of  the  Stan- 
ley-Warner Stanley  Theatre,  Philadel- 
phia, center-city  firSt-run  house,  has 
been  promoted  to  district  manager  for 
the  circuit.  He  will  be  succeeded  at 
the  Stanley  by  Larry  Graver,  manager 
of  the  Lane,  first-run  house  in  the 
Oak  Lane  area,  while  Herman  Comer, 
manager  of  the  Logan,  key  neighbor- 
hood theatre  moves  up  to  the  Lane. 
□ 

Jack  Beresin,  president  of  Berlo 
Vending  Co.,  Philadelphia,  and  for- 
mer chief  barker  for  Variety  Clubs 
International,  has  been  named  chair- 
man of  the  entertainment  industry 
division  for  the  forthcoming  United 
Fund  campaign  in  the  Quaker  City. 

□ 

Paul  Lyday,  managing  director  of 
the  Denver  Theatre,  Denver,  is  being 
transferred  by  Fox  Intermountain 
Theatres  to  Los  Angeles,  where  he 
will  work  on  special  assignments  in 
the  office  of  Fox  West  Coast.  Harold 
Rice,  Denver  district  manager  for  Fox 
Intermountain,  will  take  on  added 
duties  as  manager  of  the  Denver 
Theatre. 

□ 

Chris  Salmon,  executive  vice-pres- 
ident and  treasurer  of  Odeon  Thea- 
tres (Canada)  Ltd.,  with  offices  in 
Toronto,  has  been  named  president 
of  Rank  Records  of  America. 

□ 

Roger  Garrett,  formerly  the  organ- 
ist at  Loew's  Ohio  Theatre,  Colum- 
bus, has  been  named  general  manager 
of  station  WBOY-TV,  Clarksburg, 
West  Va. 


Four  Executives  Resign 
From  Republic  Units 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  3.  -  Victor 
M.  Carter,  president  and  chairman  of 
the  board  of  directors  of  Republic 
Pictures  Corp.,  today  announced  he 
has  received  and  accepted  resigna- 
tions from  the  following  members  of 
the  Republic  organization:  Douglas 
T.  Yates,  a  director  of  Republic  Pic- 
tures and  general  manager  of  Con- 
solidated Film  Laboratories  in  Ft. 
Lee,  N.J.,  and  New  York;  Walter  L. 
Titus,  salesman  of  Consolidated 
Laboratories  in  New  York;  Richard 
G.  Yates,  Eastern  sales  manager  of 
Hollywood  Television,  Inc.;  and 
Rudy  Ralston,  producer  at  Republic 
Studios  in  Hollywood. 

Carter  said  he  had  announcement 
to  make  at  the  present  time  as  to  the 
replacements  of  these  men. 


Rogers  Drive  'Greatest  Year'  Score  Sfofe  Officfa/ 

On  SmioY  ^''"i  'ssi 


( Continued 
the  tenth  anniversary  of  stewardship 
by  the  present  operational  group,  he 
pointed  out,  and  it  spotlights  a  "de- 
cade of  positive  action  and  advance- 
ment in  healing  and  research,  at  Will 
Rogers,  which  is  the  outcome  of  the 
'new  approach'  introduced  when  the 
group  took  over  in  1949." 

"It  is  particularly  significant  that 
in  the  past  ten  years,  from  a  position 
of  near-closing,  the  Will  Rogers  Hos- 
pital has  been  revitalized,  and  now 
has  taken  its  place  among  the  world's 
most  respected  of  such  hospitals,"  he 
said.  In  that  period  the  hospital  has 
expanded  its  service  to  the  industry's 
own,  and  now  treats  patients,  at  no 
cost,  for  all  chest  diseases  including 
lung  cancer,  tuberculosis  and  heart 
disease.  Its  research  laboratories  now 
are  among  the  finest  and  most  active 
in  the  field. 

A.  Montague,  president  of  Will 
Rogers,    has    observed    that,  "This 


from  page  1 ) 
year's  distributor  and  exhibitor  chair- 
men are  fully  cognizant  of  the  im- 
portance of  the  humane  work  they 
are  doing  for  their  industry's  Will 
Rogers  Hospital.  They  are  confident, 
too,  that  this  year's  goal,  necessitated 
by  increased  healing  and  research 
work  of  one  million  dollars  can  be 
reached,  and  they  are  dedicated  to 
fulfilling  the  aim.  Each  one  of  these 
men  can  be  justifiably  proud  of  his 
part  in  this  work.  Certainly  we  are 
proud  of  them,  and  thankful  too,  for 
their  accepting  this  responsibility  so 
seriously  and  earnestly." 

The  national  combined  drive  com- 
mittee is  headed  again  this  year  by 
S.  H.  Fabian  and  Ned  E.  Depinet. 
National  distributor  co-chairmen  for 
the  second  year  are  Alex  Harrison  and 
James  Velde.  M.  A.  Silver  is  national 
exhibitor  chairman,  and  has  been  for 
all  these  campaigns  during  the  past 
ten  years. 


UA  Records  Appoints 
Costa  A&R  Director 

Don  Costa  has  been  named  director 
of  artists  and  repertoire  of  United 
Artists  Records,  it  was  announced  by 
Max  E.  Youngstein,  president  of 
UAR,  and  David  V.  Picker,  executive 
vice-president  of  the  record  com- 
pany. Costa  will  assume  his  new 
position  at  the  conclusion  of  his  pre- 
sent contractual  commitments.  In  ad- 
dition to  his  A  &  R  functions,  he  will 
also  perform  for  the  UAR  label  as  a 
recording  artist. 

Costa,  who  is  a  composer,  con- 
ductor, and  arranger  as  well  as  record 
executive,  vwll  direct  all  recording 
activities  of  United  Artists  and  its 
subsidiary  labels.  He  comes  to  U.A. 
from  ABC-Paramount. 


NT  May  Shut  Down 
Theatre  in  Phila. 

Special  to  THE  DAILY 

PHILADELPHIA,  Aug.  3.-The  de 
luxe  Fox  Theatre,  center  city  house 
operated  by  National  Theatres,  has 
announced  possible  closing  on  Aug. 
11  unless  it  is  able  to  obtain  a  major 
adjustment  in  its  rentals.  The  theatre 
management  declared  that  in  spite  of 
many  economy  measures,  the  large 
house  is  unable  to  attract  enough  pat- 
ronage to  warrant  the  payment  of  a 
rental  of  $2,100  a  week.  The  situation 
has  also  been  aggravated  by  the  bid- 
ding situation  among  the  first-run  the- 
atres which  has  kept  the  Fox  from 
offering  major  pictures  for  some  time 
now. 


Tmgler'  World  Bow 
Slated  tor  Midnight 

Special  to  THE  DAILY 

DETROIT,  Aug.  3.-"The  Tingler," 
a  William  Castle  Production  for  Co- 
lumbia release,  will  have  its  "world 
screamerie"  here  at  the  Broadway 
Capitol  Theatre  at  12:01  Wednesday 
morning.  The  midnight  -  plus  -  one 
showing  and  earlier  festivities  will  be 
in  keeping  with  the  "spook-show"  at- 
mosphere of  the  film. 

The  "screamerie"  will  mark  the  de- 
but of  several  of  William  Castle's  new 
exploitation  gimmicks.  The  Broadway 
Capitol  Theatre  has  installed  several 
hundred  Percepto  units,  under  the 
supervision  of  Milt  Rice,  technician- 
developer  of  Percepto.  The  units, 
which  transmit  a  "tingling  sensation" 
to  people  in  the  audience,  took  less 
than  six  hours  to  install  in  the  thea- 
tre. 

Castle  has  been  here  since  July  27 
for  promotional  activities  on  behalf  of 
the  film,  acting  as  a  "living  trailer." 
He  will  also  set  the  stage  for  the  un- 
usual first  showing  with  a  personal  in- 
troduction. 


'Tough'  Eastern  Bow 
In  Phila.  on  Friday 

United  Artists'  "Cry  Tough"  will 
have  its  Eastern  premiere  at  the  Vik- 
ing Theatre  in  Philadelphia  on  Fri- 
day. 

An  all-media  campaign  blanketing 
radio,  TV  and  newspaper  outlets  will 
promote  the  film's  opening  at  the  the- 
atre. 


Form  New  Production 
Company  at  Hartford 

Special  to  THE  DAILY 

HARTFORD,  Aug.  3.-Dan  MaseUi 
and  Paul  DeTuccio,  formerly  on  the 
production  staff  at  WHCT-TV  ( Chan- 
nel 18),  have  formed  pastern  Pictures 
Corporation,  at  967  Farmington  Ave., 
West  Hartford,  to  produce  theatrical 
motion  pictures. 

The  initial  project,  untitled  as  yet, 
concerns  the  life  story  of  ex-feather- 
weight boxing  champion  Willie  Pep 
of  Hartford,  the  latter  to  serve  as 
technical  advisor,  Maselli  as  producer 
and  DeTuccio  as  director. 

Local  interests  are  raising  upwards 
of  $100,000  and  the  start  of  shoot- 
ing, exteriors  in  Hartford,  and  interi- 
ors either  in  New  York  or  California, 
is  dependent  upon  completion  of  cast- 
ing. Releasing  outlet  hasn't  been  set. 


Special  to  THE  DAILY 

GREENVILLE,  S.  C,  Aug 
New    developments    in  Grecillt 
County  on  the  Sunday  theatre  ij  n 
ing  controversy  include:  ' 

Attorneys  for  a  group  of  local  li  i 
operators  took  sharp  exception  ii 
state  attorney-general's  statemenci  i  i 
Sunday  movies  are  in  violation  oj  he 
law  except  under  certain  cond ;  n 
and  in  certain  cities  and  co 
specifically  mentioned  in  the  sta 

A  spokesman  for  Sheriff  J.  R. 
tin,  who  is  out  of  town,  indicatec 
for  the  fourth  straight  Sunday  ( 
ties  would  not  serve  summonst 
operators  who  showed  films  on 
day.  Summonses  were  served  on 
28  and  July  5  but  not  on  succe< 
Sundays. 

Arrangements  were  made  for 
to  be  selected  for  the  trial  ol 
theatre    operators    whose  cases 
pending  before  Magistrate  J.  T.  ; 
ings.  The  time  for  the  trial  has' 
been  set,  however. 


Dowd  Appointed  UM 
National  Sales  Mana{ 

Thomas  J.   Dowd  had  been 
pointed  national  sales  manager  of 
United  Motion  Picture  Organizat 
it  was  announced  yesterday  by  R' 
ard  Davis,  president.  He  succeeds 
Samuels,  who  resigned  recently. 

Dowd  also  is  president  of  Cei 
Film  Distributors,  Inc.,  and  Pru( 
tial  Service  Corporation  in  Chic 
both  film  distributing  companies, 
also  operates  the  Capri  Theatre 
Chicago's  Loop  district  which  he 
quired  from  Davis  two  years  ago 

Dowd  started  in  the  industr)^ 
1939  with  Stanley  Warner  and  \ 
time  out  for  the  Navy  during  Wi 
War  II,  has  been  active  in  both! 
hibition  and  distribution.  At  pre: 
he  hves  in  New  York  and  commi 
to  Chicago  for  weekends. 


MGM's  'Big  Operatoi 
'For  Adults'  in  Mempl 

Special  to  THE  DAILY 

MEMPHIS,  Aug.  3.  -  The  Mi 
film,  "The  Big  Operator,"  which 
completely  banned  from  Memphis 
the  Board  of  Censors  last  week, 
approved  by  the  same  board  today 
showing  to  adults  only. 

Louis  C.  Ingram,  MGM  bra 
manager,  said  several  scenes  were  , 
from  the  film  and  censors  revievJ 
it  again. 


Set  ITO  of  Ohio  Anm 
Convention,  Oct.  26-i 

Special  to  THE  DAILY 

COLUMBUS,  O.,  Aug.  3.-The 
nual  convention  of  ITO  of  Ohio 
both  indoor  and  drive-in  theatre 
erators  will  be  held  at  the  Desf 
Hilton  Hotel  here,  Oct.  26-28,  it 
announced.  Non-members  of  the  O 
organization  as  well  as  regular  m« 
bers  will  be  welcome,  it  was  emp 
sized. 


I 


(  day,  August  4,  1959 


Motion  Picture  Daily 


5 


Hied  of  Md. 


( Continued  from  page  1 ) 
i  unified  voice  and  opinion  of 
Viand  exliibitors." 
OA  is  asked  to  review  the  situ- 
.  with  a  view  to  ehminating  "this 
.icessary  additional  organization." 
t  seems  to  us,"  Leventhal  wrote 
sotes,  "tliat  if  TOA  has  a  story 
'3II,  it  should  be  told  to  every 
/land  exhibitor  in  Maryland,  not 

hotel  room  out  of  state.  Our  or- 
?;ition  would  have  been  happy 
ipply  a  forum  to  TOA  for  such  a 

ntation. 

Vhile  the  Maryland  Theatre  Own- 
ire  affiliated  with  National  Allied 
';  is  no  reason  to  believe  that 
position  is  not  subject  to  re-eva- 
'on  at  all  times,"  Leventhal  wrote, 
tainly  our  membership  would 
erly  demand  that  the  Maryland 
affiliate  nationally  with  that  or- 
'?ation  which  demonstrates  that 
n  most  effectively  help  our  mem- 
nip." 

'e  added  that  Maryland  Allied 
thinks  "it  is  a  disservice  to  the 
unit  (a  TOA  affiliate)  with  whom 

I  Work  very  closely  on  matters  of 
lal  interest,  to  divide  its  member- 

f  between  two  units." 
liked  for  comment  yesterday  on 
jVIaryland  AUied  letter,  TOA  head- 
ters  said  it  had  not  yet  had  an 
prtunity  to  contact  Kerasotes  on 
.matter  but  that  if  he  had  com- 
t  after  doing  so,  it  would  be  re- 
i;d  to  the  press  promptly. 

!azilian  President 
See  Cinerama  Bow 

pselino  Kubitschek,  president  of 
lil,  will  airlift  himself  250  miles 
1  Rio  de  Janeiro,  the  capital,  to 
Paulo  for  the  premiere  of  Cine- 
1  in  the  Comodoro  Theatre  Aug. 
jit  was  announced  here  yesterday 
).  H.  Fabian,  president  of  Stanley 
ner  Corp. 

ost  for  the  occasion  will  be  Gov- 
r  Carvallio  Pinto  of  the  State  of 
Paulo,  most  important  state  in  the 

Hiblic.  The  premiere  will  be  for  the 
3fit  of  the  Cancer  Hospital,  headed 

'Donna  Carmen  Prudente. 
he  Brazilian  president  has  never 
ire  attended  a  motion  picture  per- 
lance  outside  of  the  Presidential 
ce  screening  room  since  his  in- 
aration.  His  visit  was  arranged 
ugh  the  initiative  of  Harry  Stone, 
ion  Picture  Association  represent- 
e  in  Brazil,  Donna  Prudente  and 

.ry  Goldberg,  advertising  and  pub- 
y  manager  of  Stanley  Warner,  who 
in  Brazil  to  supervise  the  cam- 
;n  to  open  Cinerama.  The  opening 
lure  will  be  "This  Is  Cinerama." 


Cathay  Company  Plans 
Public  Stock  Offer 

Special  to  THE  DAILY 

SINGAPORE,  July  30  (By  Air  Mail). 
—The  Cathay  Organisation,  actively 
operating  a  chain  of  60  first-run  thea- 
tres and  supplying  pictures  to  over 
200  independent  cinemas,  is  to  be 
turned  into  a  public  company  next 
year.  The  new  company  is  expected 
to  be  named  the  Cathay  Organisation, 
Ltd.,  and  will  be  capitalized  at  over 
$10,000,000. 

Loke  Wan  Tho,  head  of  the  Cathay 
Organisation,  said  that  the  first  step 
to  be  taken  will  be  the  amalgamation 
of  five  companies  now  within  the 
Organisation.  These  five  companies 
are:  International  Theatres  Ltd.,  hold- 
er of  exhibition  rights;  Cathay  Thea- 
tres Ltd.,  holder  of  land  rights;  Loke 
Theatres  Ltd.;  Associated  Theatres 
Ltd.,  and  Cathay  Organisation  Agen- 
cies. 

Shares  will  be  issued  in  suitable 
denominations  and  will  be  offered  to 
the  general  public.  A  substantial  block 
of  shares,  however,  will  be  reserved 
for  prospective  Malay  shareholders. 
"It  is  not  fair  for  us  to  keep  the  film 
industry  exclusively  for  one  race— the 
Chinese,"  Loke  explained.  "For  the 
sake  of  interracial  harmony,  we  have 
to  encourage  other  races  to  share  our 
enterprise  and  profits." 

The  Cathay  Organisation  has  thea- 
tres in  Singapore,  Malaya,  Sarawak, 
Borneo,  Brunei  and  Bangkok.  The 
Cathay-Keris  film  studios  in  Singa- 
pore and  the  MP&GI  studios  in 
Hong  Kong  are  also  part  of  the  Or- 
ganisation. 


MGM  Abroad 


Add  Cinerama  Shows 

PHILADELPHIA,  Aug.  3.-Extra 
matinee  performances  have  been 
scheduled  at  the  Boyd  Theatre  for  the 
remainder  of  the  summer  for  the  cur- 
rent run  of  "Cinerama  South  Seas 
Adventure,"  now  in  its  24th  week. 
Matinees  on  Tuesdays,  Wednesdays 
and  Thursdays  have  been  added  to  at- 
tract housewives,  together  with  their 
children,  as  well  as  for  the  con- 
venience of  out-of-town  visitors.  Mati- 
nees were  previously  scheduled  for 
Saturdays  and  Sundays  and  will  be 
continued  for  weekends  in  addition  to 
the  nightly  performances. 


( Continued  from  page  1 ) 
charge  of  production,  upon  his  return 
from  a  three-week  business  trip  to 
Europe. 

Following  meetings  in  London, 
Paris  and  Berlin  with  independent 
foreign  producers  and  directors,  de- 
cisions were  reached  to  start  a  mini- 
mum of  four  pictures  at  the  MGM 
London  Studios  during  the  next 
six  months.  Additional  productions 
planned  include  three  in  Germany 
and  two  in  Spain.  All  will  be  filmed 
abroad  with  top  international  pro- 
ducers and  directors  and  personali- 
ties for  release  by  MGM  in  the  coun- 
tries of  their  origin  and  possibly 
worldwide. 

Met  with  Vogel  in  Paris 

Joseph  R.  Vogel,  president  of 
Loew's,  Inc.,  met  in  Paris  with  Siegel, 
Maurice  Silverstein,  Loew's  Interna- 
tional vice-president,  and  David 
Lewis,  regional  director  for  Europe, 
in  completing  plans  for  the  program. 

"The  Day  the  Bank  of  England 
Was  Robbed,"  to  be  produced  by 
Jules  Buck,  was  set  as  the  first  of  the 
four  British  projects  to  start  at  the 
London  Studios. 

Siegel  made  a  thorough  survey  of 
European  production  in  talks  with 
Independent  European  producers  in 
London,  Paris,  Berlin  and  Frankfurt. 
Spanish  and  Italian  Industry  leaders 
attended  the  discussion  in  Paris. 


Sloane  Named 

( Continued  from  page  1 ) 
film  industry  as  a  press  book  writer 
for  Paramount  Pictures.  He  moved 
to  UA  as  trade  press  contact  in  1953 
and  held  that  post  until  his  appoint- 
ment as  assistant  publicity  manager 
in  1958. 


Columbia  Cuts  Rates 

( Continued  from  page  1 ) 
that  the  25  per  cent  overhead  rate 
presently    charged    to  independent 
producers  affiliated  with  the  studio 
has  been  reduced  to  22y2  per  cent. 

The  two-and-half  per  cent  saving 
is  retroactive  to  July  1,  1959  and 
will  include  pictures  now  in  produc- 
tion which  started  prior  to  the  July 
1  date,  Briskin  disclosed  at  a  meeting 
attended  by  the  independent  pro- 
ducers as  well  as  studio  executive 
staff. 

Applies  to  Filming  Abroad 

In  addition,  the  studio  chief  re- 
vealed that  producers'  contracts 
would  be  amended  accordingly  and 
that  the  new  rate  is  based  on  present 
overhead  costs  and  the  production 
schedule  for  the  current  fiscal  year. 
He  also  pointed  out  that  other  charges 
heretofore  not  absorbed  by  Columbia 
would  be  taken  over  by  the  studio. 
This  would  apply  not  only  to  films 
produced  in  Hollywood  but  also 
abroad,  as  in  the  case  of  the  current 
William  Goetz  production  "The  Franz 
Liszt  Story." 


'Fun  Alert'  Program 
Plugs  Detroit  Films 

Special  to  THE  DAILY 

DETROIT,  Aug.  3.  -  The  motion 
picture  industry  is  the  principal  bene- 
ficiary of  a  new  program  conceived 
by  Harold  L.  Neal,  executive  vice- 
president  of  American  Broadcasting- 
Paramount  Theatre's  station  WXYZ. 

The  program,  "Fun  Alert,"  con- 
sists of  capsule  comment  run  13  times 
daily.  Beamed  to  show  "why  it  is 
great  to  live  in  Detroit,"  Detroit's 
radio  show  world  reporter  Dick  Os- 
good tells  people  to  get  out  of  the 
house  and  have  fun.  Subjects  covered 
are  first  and  subsequent  movie  runs, 
circuses,  the  zoo,  special  events  such 
as  the  visit  of  the  U.  S.  Navy,  special 
exhibits,  band  concerts,  sporting 
events,  museum  displays  in  fact  any- 
thing which  is  cultural  or  recreational. 

No  charge  is  made  for  this  public 
service  feature  with  between  60  and 
75  per  cent  of  the  time  devoted  to 
motion  pictures. 


Texas  Compo 


( Continued  from  page  1 ) 
Kyle    Rorex,    executive    director  of 
Texas   Compo,  has  estimated.  ■ 

Rorex  reported  further  that  efforts 
put  forth  by  Texas  Compo  had  also 
gained  exemption  from  the  occupation 
tax  which  ranged  annually  from  $10 
per  theatre  in  the  smallest  town  to 
$150  per  theatre  in  the  cities.  Total 
savings  for  Texas  theatre  owners  will 
be  around  $37,000  yearly. 

The  "double-barrel  tax  relief,"  Ro- 
rex said,  came  after  two  years  work  in 
preparing  the  industry  hardship  case. 
"The  theatres  in  Texas,"  he  continued, 
"would  probably  have  had  additional 
admission  taxes  imposed  had  it  not 
been  for  the  outstanding  work  of  our 
general  counsel  and  the  Texas  Compo 
tax  committee.  Instead,  our  theatres 
were  able  to  secure  the  only  tax  re- 
duction given  up  and  at  a  most  criti- 
cal time  when  many  otlier  luxury 
items  were  feeling  tlie  pinch  of  new 
tax  levies,  all  of  which  borders  on  the 
miraculous." 


^Capone'  Dates  Here 

Allied  Artists'  "Al  Capone"  will 
open  in  a  mass  booking  in  75  neigh- 
borhood theatres  tomorrow  in  the 
New  York  metropolitan  area.  The  film 
will  be  seen  in  theatres  of  the  RKO, 
Century,  Skouras,  Island,  J  &  J  Brand, 
Fabian,  Interboro,  Prudential  and 
Randforce  circuits  as  well  as  in  some 
Loew's  houses  and  independents. 


{HE  GEVAERT  CO. 
IF  AMERICA,  INC. 


■•■■II 


Sales  Offices 
and  Warehouses 
at 


■  ■■■■■■■■■■■■■■■■■■■■■■■■■■I 

Photographic     materials  of     extraordinary  quahty  for  over  half  a  century    a  complete 


321  West  54th  Street       6601  N.  Lincoln  Ave. 

New  York  19      Lincolnwood,  III. 
New  York  (Chicago) 


6370  Santa  Monica 
Blvd. 

Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


1925  Blake  St. 

Denver  2 
Colorado 


Line  of 
Professional 
Cine  Films 


I 


Motion  Picture  Daily 


Tuesday,  August  4,  59 


Yelevis'lon  Today 


Rites  for  Col 


0 


9  Acct.  Executives 
Named  by  UA-TV 


Nine  additional  account  executives 
join  United  Artists  Television,  Inc., 
it  was  announced  yesterday  by  Bruce 
Eells,  executive  vice-president  of 
UA-TV,  at  the  opening  of  a  week  of 
sales  management  meetings  here. 

The  new  account  executives,  who 
were  greeted  at  the  meeting  by  Her- 
bert L.  Golden,  United  Artists  vice- 
president  in  charge  of  operations,  and 
president  of  UT-TV,  include  John  J. 
Howley  and  Frank  E.  Lebeau,  both 
reporting  to  James  F.  Delaney,  south- 
west Division  manager;  Ted  Swift  and 
Casper  Chouinard,  both  reporting  to 
John  R.  Allen,  Central  Division  man- 
,  ager;  Charles  A.  Dunbar,  reporting  to 
Jack  Gregory,  \Vestern  Division  man- 
ager; and  John  W.  Weidmer,  report- 
ing to  headquarters  in  New  York. 

The  remaining  three  account  ex- 
ecutives already  announced  as  joining 
UA-TV  yesterday  are  George  R. 
Swearingen,  Jr.,  and  Art  Moger,  both 
reporting  to  Phil  Williams,  Eastern 
Division  manager;  and  Alan  B.  John- 
stone, who  reports  to  Jack  Gregory. 

Division  Heads  Attend 

Participating  in  the  meetings  this 
week,  which  are  under  the  direction 
of  Eells  and  Kurt  Blumberg,  Eells' 
administrative  assistant  and  also  man- 
ager of  syndication  operations  are 
division  managers  Williams,  Allen, 
Gregory  and  Delaney.  Also  present 
are:  William  R.  Dothard,  regional 
sales  manager  of  the  Eastern  Divi- 
sion; Howard  Christensen,  regional 
sales  manager  of  the  Central  Division; 
Myron  A.  Elges,  regional  sales  man- 
ager of  the  Western  Division;  Robert 
Dalchau,  regional  sales  manager  of 
the  Southwest  Division;  and  John  J. 
Mulvihill,  general  sales  executive  spe- 
cializing in  New  York  network  and 
national  advertiser  presentations. 

A  major  announcement  relating  to 
the  appointment  of  a  Syndication 
Sales  Manager  will  be  made  at  today's 
opening  session. 

Du  Mont  Lab  Reports 
Loss  for  12  Weeks 

Allen  B.  Du  Mont  Laboratories, 
Inc.  reported  yesterday  it  sustained  a 
loss  of  $29,826  on  sales  of  $4,786,272 
for  the  second  twelve  weeks  of  this 
year  to  June  21.  For  the  first  24 
weeks  of  1959  the  loss  was  $117,672 
on  sales  of  $9,243,436. 

For  the  first  six  months  of  1958 
the  company  reported  sales  of  $18,- 
493,000  and  a  loss  of  $5,124,000.  This 
deficit  included  a  reserve  of  $2,900,- 
000  for  the  estimated  loss  from  the 
disposal  of  its  consumer  television  set 
business. 

D.    T.   Schultz,  president   of  the 


Landau  Urges  FCC  Open  Option  Time 
To  Non-Network  Program  Sources 

From  THE  DAILY  Bureau 

WASHINGTON,  D.C.,  Aug.  3.-A  proposal  under  which  television  stations 
would  be  permitted  to  option  time  to  program  sources  other  than  the  three 
existing  networks  was  made  today  to  the  Federal  Communications  Commission 
by  Ely  A.  Landau,  chairman  of  the 


board  of  National  Telefilm  Associates. 

Specifically,  NTA  proposed  to  the 
Commission  that  Option  time  be  con- 
tinued at  the  present  level  of  three 
hours  per  broadcast  day  segment: 
that  no  station  be  permitted  to  option 
more  than  two-and-one-half  hours  of 
each  segment  to  any  one  program 
source;  and  that  no  station  be  per- 
mitted to  option  time  to  any  one 
program  source  in  such  an  amount 
so  that  the  total  of  time  optioned  to 
that  same  source  in  the  same  market 
would  exceed  two-and-one-half  hours. 

Commenting  on  the  proposal.  Lan- 
dau said,  "I  want  to  stress  that  under 
conditions  existing  in  the  broadcast 
economy  today  option  time  is  nec- 
essary and  we  so  state  in  our  brief 
to  the  Commission.  But  it  is  common 
knowledge  that  program  sources  other 
than  the  networks  themselves  do  not, 
in   actual   practice,   have   access  to 


prime  time.  The  Commission  is  now 
on  record  as  endeavoring  to  rectify 
that  condition. 

"We  do  not  believe  that  the  pro- 
posed rule  can  achieve  that  purpose 
without  implementation.  It  is  our 
hope  and  belief  that  by  embracing 
the  practical  modifications  we  have 
proposed  the  Commission  will  usher 
in  a  new  era  of  unprecedented  and 
healthy  competition  for  the  entire 
television  industry." 

The  FCC  originally  announced  its 
intention  of  revising  existing  option 
time  regulations  on  April  23,  1959. 
Under  the  Commission's  proposed 
rule,  option  time  would  be  reduced 
from  three  to  two  and  a  half  hours 
in  each  of  the  broadcast  day  segments. 
No  provision  was  made,  however, 
which  would  include  option  time  to 
program  sources  other  than  the  ex- 
isting three  networks. 


WB  Using  70  mifers  Radio  Outrating  TV 
On  8  Fall  TV  Series      in  Summer  Audience 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  3.  -  Seventy 
writers,  the  largest  number  ever  em- 
ployed at  one  time  by  the  studio  for 
its  television  division,  are  currently 
preparing  150  teleplays  required  to 
complete  Warner  Bros.'  slate  of  TV 
film  production  for  the  coming  season. 

With  a  like  number  of  scripts  al- 
ready completed,  Warner  Bros,  has 
reached  the  half-way  mark  in  the 
purchase  of  story  material  for  the 
eight  hours  of  programming  it  will 
supply  every  week  throughout  the 
approaching  television  year.  The  in- 
crease in  writers  employed  is  due  to 
the  fact  that  Warner  Bros.'  TV  pro- 
duction output,  operating  under  the 
personal  supervision  of  Jack  L.  War- 
ner, has  nearly  doubled  over  the  past 
year. 

Under  the  aegis  of  television  ex- 
ecutive producer  William  T.  Orr,  War- 
ners has  added  four  new  hour-long 
series  for  the  Fall.  They  are  "The 
Alaskans,"  "Bourbon  Street  Beat," 
"Bronco"  and  "Hawaiian  Eye."  Re- 
turning 60-minute  series  are  "77  Sun- 
set Strip,"  "Maverick,"  "Cheyenne" 
and  "Sugarfoot." 

company,  stated  that  all  three  divi- 
sions of  the  Company— military  elec- 
tronics, tubes,  and  industrial  electro- 
nic equipment— are  participating  in 
the  improved  operations,  which  are 
expected  to  be  profitable  over  the 
balance  of  the  year. 


Special  to  THE  DAILY 

RIDLEY  PARK,  Pa.,  Aug.  3.-For 
the  first  time  in  two  years,  more 
Americans  are  listening  to  the  radio 
each  day  than  are  watching  television 
programs,  according  to  a  media  activ- 
ity report  released  by  Sindlinger  & 
Company  here. 

A  three-week  trend  began  during 
the  week  ending  July  9,  when  radio 
listening  amounted  to  79,400,000 
Americans  ( 12  years  or  older),  where- 
as 78,600,000  persons  viewed  televi- 
sion daily  during  the  same  period, 
the  report  indicates.  Of  the  persons 
interviewed  by  the  Sindlinger  organi- 
tion,  62.4  per  cent  had  listened  to 
radio  the  day  before  questioned, 
whereas  61.8  per  cent  watched  TV. 

Continuing  this  trend  during  the 
week  ending  July  16,  daily  radio 
listening  was  attributed  to  79,100,000 
persons  (62.2  per  cent  of  those  inter- 
viewed ) ,  and  TV  daily  viewing  to  77,- 
900,000  (61.3  per  cent).  During  the 
week  ending  July  23,  radio  accounted 
for  79,300,000  listeners  (62.3  per 
cent),  whereas  television  accounted 
for  77,100,000  viewers  (60.6  per 
cent ) . 

Albert  E.  SindUnger,  president  of 
the  firm,  stated  that  radio  hstenership 
usually  increases  during  the  summer, 
with  the  high  point  coming  in  the  last 
two  weeks  in  August.  Last  summer, 
radio  listenership  was  up  over  the 
previous  year,  he  said,  but  was  not 
able  to  outdraw  TV. 


(Continued  from  page  1) 
vision  executives  attended  the  ser^ 
yesterday  at  which  Rabbi  Loi,: 
Newman  of  Temple  Rodolph  S 
presided.  Judge  Ferdinand  Pecoi  :i 
livered  the  eulogy. 

Pallbearers  were  Louis  J.  Bar 
Dr.  Maximillian  Goldstein,  B 
Hanft,  Jerome  Hyams,  Rube  Jac 
Leo  Jaffe,  Paul  N.  Lazarus,  Jr., 
Mitchell,  A.  Montague,  Judge  Pe 
Harold  Regenstein,  Dr.  Samue 
Scadron,  A.  Schneider,  Cli 
Schwartz,  Dr.  Melvin  Stone,  D( 
Stralem. 

Interment  was  at  Mt.  Carmel  C 
tery  in  Queens. 

Son  of  Co-Founder 

The  deceased  was  the  son  ofi 
late  Jack  Cohn,  and  nephew  of, 
late  Harry  Cohn,  co-founders  of 
lumbia  Pictures,  both  of  whom 
died  within  the  past  two  years 
lowing  heart  attacks. 

Ralph  Cohn  is  survived  by  his 
the  former  Doris  Huff  am;  his  mo 
Jeanette  Cohn;  a  daughter,  Jan,  a; 
brother,  Robert,  a  film  producer 
executive  who  has  been  coordii: 
of  Columbia's  European  produc 
activities. 

Ralph  Cohn  was  educated  at 
nell  University.  Soon  after  finish 
college  he  became  executive  prod 
for  the  Darmour  Studios,  later  a 
ducer  for  Columbia  Pictures  and 
formed  Triangle  Prods,  and  Cc 
Prod,  in  association  with  Mary  I 
ford  and  Buddy  Rogers,  relea 
through  United  Artists.  During  W\ 
War  II  he  served  with  the  A 
Signal  Corps  and  was  assigned  to' 
production  of  training  films. 

Formed  Telefilms  in  1948 

In  1948  he  formed  Telefilms, 
for  video  production,  and  later 
same  year  organized  Pioneer  1 
films  Inc.  for  TV  production,  bee 
ing  one  of  the  first  film  produceri 
enter  the  new  field.  For  the  first 
years  the  company  produced  fih 
commercials  for  TV.  In  1949  it  | 
came  a  part  of  Columbia  Picti 
and  was  renamed  Screen  Gems,  \i 
Cohn  as  general  manager.  It  nr' 
Columbia  the  first  major  film  comp 
with  a  TV  film  operation. 

Screen  Gems  has  expanded 
worldwide  proportions  during 
past  half-dozen  years.  Cohn 
elected  its  president  in  March,  If 
and  at  the  same  time  was  name 
vice-president  of  the  parent  compJ 

'Rocket,'  'Dooley'  Bi^ 

Columbia's  "Have  Rocket,  \ 
Travel"  and  "The  Legend  of  1 
Dooley"  grossed  an  outstanc 
$7,100  for  the  three-day  weekenc 
the  Columbia-Loew's  Theatre 
Washington,  D.C.  The  double 
has  been  held  over  for  a  second  wf 
the  company  said  yesterday. 

"Have  Rocket,  Will  Travel" 
rolled  up  $8,300  for  six  days  in 
ton  at  the  Pilgrim  Theatre,  wii 
it  is  paired  with  Columbia's  "I 
Boy!   Hey   Girl!"  The  bill  will 
moved  over  to  the  Mayflower. 


1  L.  86,  NO.  25 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  AUGUST  5,  1959 


TEN  CENTS 


)r  20th-Fox 


0  Features 
)n  Zanuck's 
59-'60  Slate 


Danyl  Zanuck 


)  Be  Made  Here,  Abroad 

!  Story  Locales  Require 

)i   

')arryl  F.  Zanuck  Productions,  Inc., 
]\  undertake  a  program  of  10  Cine- 
'Scope  productions  during  1959-60 
r  release 
3ugh  20th 
itury  -  Fox, 
'  producer 
\ounced  yes- 
'|3ay. 

,^he  proper- 
ly,   he  said, 

1  be  filmed 
'  20th  Gen- 
try -  F  o  x's 

llywood  stu- 

0  s  and 
cad,  d  ab- 
iding upon 
lie  requirements. 

leady  for  immediate  production  is 
Crack  in  the  Mirror,"  which  Rich- 
( Continued  on  page  4 ) 

J  A  Pictures  Set  to 
mdle  'Viindiammer' 

*JTA  Pictures,  the  theatrical  distri- 
i:ion  arm  of  National  Telefilm  Asso- 
(tes,  has  taken  over  distribution  of 
tional  Theatres'  Ginemiracle  fea- 
{e,  "Windjammer,"  in  the  U.  S.  and 
aada,  it  was  announced  by  Harold 
Idman  and  Leonard  S.  Gruenberg, 
I       {Continued  on  page  5) 

(fielton  Named  Sales 
ead  of  NTA  Pictures 

Wilham  Shelton  has  been  named 
leral  sales  manager  of  NTA  Pic- 
es, it  was  announced  by  Leonard 
Gruenberg,  general  manager.  NTA 
tures  is  the  theatrical  distribution 

1  of  National  Telefilm  Associates, 

\  veteran  in  all  phases  of  the  mo- 
n  picture  industry,  Shelton  was  for- 
{Continued  on  page  5) 


ILEVISION  TODAY-page  6 


UA  Plans  First  Intercontinental 
Promotion  Meetings  Here  Next  Week 

United  Artists  will  hold  "the  first  intercontinental  promotion  conferences  in 
motion  picture  industry  history,"  it  was  announced  yesterday  by  Arnold  M. 
Picker,  vice-president  in  charge  of  foreign  distribution,  and  William  J.  Heine- 

 man,    vice-president.    The  meetings 

will  be  held  here  from  Aug.  10 
through  Aug.  14. 

The  conferences  will  bring  together 
top-echelon  United  Artists  officials 
from  both  sides  of  the  Atlantic  to  set 
up  comprehensive  global  promotion 
and  sales  patterns.  The  opening  ses- 
sions next  Monday  will  be  chaired 
by  Roger  H.  Lewis,  UA  vice-president 
in  charge  of  advertising,  publicity  and 
exploitation. 

Lewis  declared  that  for  the  first 
(Continued  on  page  5) 


Hospital  Drive  Tests 
Are  Ahead  of  Last  Year 

Public  response  to  territorial  tests 
for  the  1959-60  Will  Rogers  Hospital 
Combined  Drive  held  in  July  in  sev- 
eral areas  was  better  than  anticipated 
with  collections  well  ahead  of  last 
year,  it  was  reported  here  yesterday. 
Most  theatres  have  scheduled  the  col- 
lections for  this  month,  and  others  are 
pledged  to  continue  their  efforts 
through  September. 

The  July  tests  were  held  primarily 
in  Pittsburgh  and  New  Haven  by 
Stanley  Warner  and  in  Cleveland  by 
Loew's  Theatres.  Among  the  pictures 
shown  in  the  period  were  "A  Hole  in 
the  Head,"  "Anatomy  of  a  Murder," 
"The  Five  Pennies,"  "Last  Train  from 
Gun  Hill,"  and  "The  Nun's  Story." 
Collections  ran  for  the  full  runs  of  the 
( Continued  on  page  4 ) 

'Pillow  Talk'  to  Make 
World  Bow  in  Cleveland 

Universal  -  International's  "Pillow 
Talk,"  the  new  Arwin  Productions  ro- 
mantic comedy  starring  Rock  Hud- 
son and  Doris  Day,  will  have  its  world 
premiere  at  the  Hippodrome  Theatre 
in  Cleveland  on  Oct.  8  followed  by 
openings  on  Oct.  9  at  the  Michigan 
Theatre  in  Detroit  and  the  United 
Artists  Theatre  in  Chicago,  it  was  an- 
nounced by  Henry  H.  Martin,  gen- 
eral sales  manager. 


Velde  Begins  Series  of 
Exchange  Sales  Meets 

James  R.  Velde,  United  Artists  vice- 
president  in  charge  of  domestic  sales, 
will  hold  a  series  of  sales  meetings  in 
six  major  exchange  areas  beginning 
today  in  Washington,  D.  C.  He  will 
meet  with  company  sales  representa- 
tives and  exhibitor  leaders  in  a  coast- 
(Continued  on  page  5) 


Coleman  Appointed  UA 
Asst.  Publicity  Manager 

Val  Coleman  has  been  named  as- 
sistant publicity  manager,  of  United 
Artists,  it  was  announced  yesterday 
by  Roger  H.  Lewis,  vice-president  in 
charge  of  advertising,  publicity  and 
exploitation. 

Coleman  moves  into  the  position 
(Continued  on  page  5) 


MPAA,  ACE  Set  Committees  to  Study 
More  Films,  Small  Theatre  Aid,  Ads 

Committees  of  the  Motion  Picture  Association  of  America  and  the  American 
Congress  of  Exhibitors  that  will  work  in  the  special  areas  discussed  at  last 
week's  joint  meeting  of  the  two  organizations  here  were  named  yesterday 
by  Eric  Johnston,  MPA  president,  and 
S.  H.  Fabian,  ACE  chairman. 

On  the  committee  to  study  pos- 
sibilities of  increased  production  and 
product  supply  are  the  following: 
Fabian  and  Sol  A.  Schwartz,  co-chair- 
men; Sidney  Markley  and  William 
Forman,  for  ACE;  Barney  Balaban 
and  A.  Schneider,  co-chairmen,  for 
MPA. 

On  the  committee  to  examine  into 


possible  aid  to  small  theatres:  Horace 
Adams  and  George  Kerasotes,  co- 
chairmen;  Irving  Dollinger,  Max  A. 
Cohen  and  Albert  Pickus,  for  ACE; 
Arthur  Krim,  Robert  Benjamin  and 
A.  Montague,  co-chairmen,  for  MPA. 

On  the  committee  to  examine  all 
phases  of  industry  advertising;  Cohen 
and    Emanuel    Frisch,  co-chairmen; 
(Continued  on  page  2) 


Back  from  Europe 

Vogel  Reports 
MGM  Recovery 
Strong  Abroad 

Sees  Pace  Here  Matched; 
Lauds  ^Hur*  London  Plans 


MGM's  recovery  and  advancement 
overseas  is  as  marked  and  gratifying  as 
it  has  been  in  this  country,  Joseph  R. 

Vogel  presi- 
d  e  n  t  of 
Loew's,  Inc., 
said  yesterday 
in  commenting 
on  his  recent 
European  trip 
from  which  he 
returned  last 
weekend. 

Vogel  ex- 
pressed special 
enthusiasm  over 
plans  for  the 
London  pre- 
miere of  "Ben- 
Hur"  later  this  year,  and  remarked  on 
the  continuing  success  of  "Gigi "  and 
the  strong  promise  being  shown  by 
the  company's  current  release, 
"North  By  Northwest." 

"Although  the  London  engagement 
(Continued  on  page  4) 


Joseph  R.  Vogel 


No  Shortage  of  JOntm 
Equipment:  Sweeney 

By  WARREN  G.  HARRIS 

There  is  no  shortage  of  70mm 
equipment,  despite  the  belief  of  some 
in  the  trade  to  the  contrary,  Martin 
Sweeney,  executive  vice-president  of 
the  Todd-AO  Corp.,  told  a  press  con- 
ference here  yesterday. 

Sweeney  said  that  many  exhibitors 
think  that  70mm  equipment  is  either 
not  available  at  all  or  will  be  avaii- 
(Continued  on  page  4) 

Success  of  'Scapegoat' 
Changes  Booking  Plans 

Following  a  big  first  week  at  the 
Saxon  Theatre  in  Boston,  M-G-M's 
"The  Scapegoat,"  grossed  a  fine  $5,- 
700  in  the  first  three  days  of  its  sec- 
ond week,  topping  the  grosses  for 
(Continued  on  page  4) 


2 


Motion  Picture  Daily 


Wednesday,  August  5,  I5( 


PEHSDMl 

MEIVTIDIV 


MILTON  R.  RACKMIL,  president 
of  Universal  Pictures,  will  leave 
New  York  today  for  a  one-month  busi- 
ness trip  to  Europe. 

• 

Ned  E.  Clarke,  Buena  Vista  for- 
eign sales  manager,  has  returned  to 
New  York  following  a  trip  to  Eng- 
land, France  and  Germany. 

• 

Charles  B.  Moss,  president  of  B.  S. 
Moss  Theatres,  has  arrived  on  the 
Coast  from  New  York. 

Richard  Kahn,  Columbia  Pictures 
exploitation  manager,  will  return  to 
New  York  today  from  Detroit. 

Joseph  Pincus,  20th  Century-Fox 
casting  director,  will  leave  here 
aboard  the  "Liberte"  today  for  Eu- 
rope. 

• 

Carl  H.  Clausen,  comptroller  of 
Paramount's  advertising-publicity  de- 
partment, is  recuperating  at  Forest 
Hills  General  Hospital  following  treat- 
ment there. 

• 

Jamie  Jamieson,  recently-appoint- 
ed supervisor  in  Latin  America  for 
the  Rank  Organization,  will  arrive 
in  New  York  on  Saturday  from  Ha- 
vana, and  will  leave  here  shortly 
thereafter  for  the  Coast. 


Jesse  Kayo,  West  Coast  head  of 
M-G-M  Records,  has  left  Hollywood 
for  Nassau,  B.W.L,  for  a  company 
sales  meeting. 

• 

Glen  Wittstruck,  owner  of  the 
Buckskin  Drive-in  Theatre,  Ignacio, 
Colo.,  is  convalescing  at  his  home 
there  following  surgery. 

Frank  Borzage,  director  of  Buena 
Vista's  "The  Big  Fisherman,"  has  ar- 
rived in  New  York  from  Hollywood. 

Att:  ALL  THEATRES 

s  SCREEn 
TimE!  Q 

NATIONAL  SCREEN'S  8 
BIG  NEW  PROMOTIONAL  5 
BUSINESS  BUILDER  f| 

^OWt  copy  available  at  your  Q 

NATIONAL  SCREEN  EXCHANGE  Q 


Frisco  Mayor  Frowns 
On  Fox  Theatre  Buy 

Special  to  THE  DAILY 

SAN  FRANCISCO,  Aug.  4.-Mayor 
George  Christopher  of  this  city  said 
today  there  appears  small  chance  of 
the  city  snapping  up  the  offer  from 
National  Theatres  to  buy  the  Fox 
Theatre  here  for  $1,150,000.  He  posed 
these  two  objections: 

1[  That  much  money  currently  is  not 
in  the  city  coffers. 

If  What  to  do  with  the  almost 
5,000-seat  ornate  showplace,  for  30 
years  the  pride  of  local  movie-goers? 

National  Theatres  president  John 
B.  Bertero  had  suggested  the  big 
theatre  would  make  an  ideal  conven- 
tion site  for  the  already  heavily- 
booked  Civic  Auditorium,  which  is 
direly  in  need  of  rejuvenation. 

Mayor  Christopher,  however,  has 
not  slammed  the  door  on  the  pos- 
sibility of  the  city  buying  the  Fox.  He 
has  instructed  all  department  heads 
involved  in  such  a  transaction  to  sur- 
vey the  situation  in  time  to  meet 
Bertero's  two-week  time  limit  for  ac- 
ceptance before  National  Theatres 
starts  plans  for  reconverting  the  ven- 
erable theatre  for  other  commercial 
use,  possibly  a  ten  story  hotel. 

The  Fox  was  built  in  1929  at  a 
cost  $5,000,000. 


Three  Trailers  Readied 
For  'Sign  of  Gladiator' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  4.  -  Three 
trailers,  which  can  be  integrated  into 
a  single  week-before-opening  promo- 
tion, are  being  completed  this  week 
for  theatres  which  will  play  American 
International's  "Sign  of  the  Gladia- 
tor." The  first  trailer  is  a  one-minute 
teaser  to  run  for  two  weeks  a  month 
before  the  playdate.  The  second,  of 
two  minutes,  will  be  added  to  the  first 
for  three  minute  plugs  two  weeks  in 
advance.  The  week  before  opening 
the  exhibitor  can  add  the  third  longer 
trailer  of  three  minutes  for  a  total  of 
six  minutes. 

All  theatre  trailers,  as  well  as  radio 
and  television  spots,  will  be  narrated 
by  Andre  Baruch. 

Stanton  Griffis,  of  Para. 
Board,  Injured  in  Italy 

Stanton  Griffis,  72,  member  of  the 
board  and  chairman  of  the  executive 
committee  of  Paramount  Pictures,  suf- 
fered broken  ribs  in  a  fall  last  Sunday 
while  vacationing  in  Venice.  Compli- 
cations reportedly  set  in  with  the  re- 
sult that  Dr.  William  T.  Foley,  Grif- 
fis' New  York  physician,  left  for 
Italy  last  night  after  talking  with  the 
injured  man  by  trans-Atlantic  tele- 
phone. Griffis  will  be  flown  home  if 
his  condition  permits. 

A  partner  in  the  investment  bank- 
ing firm  of  Hemphill,  Noyes  &  Co., 
Griffis  has  been  on  the  Paramount 
board  for  about  25  years. 


'Big  fisherman'  Has 
World  Bow  at  Rivoli 

Ambassadors  from  30  United  Na- 
tions countries,  national  and  state 
political  officials  and  stars  of  the  en- 
tertainment world  attended  the  invi- 
tational world  premiere  of  Rowland 
V.  Lee's  production  of  "The  Big  Fish- 
erman," last  night  at  the  Rivoli  Thea- 
tre here.  The  fihn  begins  a  reserved 
seat,  10  weekly  performances  en- 
gagement at  the  theatre  today. 

Howard  Keel  and  Martha  Hyer, 
starred  in  the  Buena  Vista  release  with 
Susan  Kohner,  John  Saxon  and  Her- 
bert Lom,  producer  Lee  and  director 
Frank  Borzage  headed  a  celebrity 
contingent  at  the  premiere  which  in- 
cluded Joanne  Woodward,  Oscar 
Hammerstein  11,  Polly  Bergen,  Errol 
Flynn,  Red  Buttons,  Tina  Louise, 
Jack  Parr,  Roddy  McDowall,  Hal 
March,  Benny  Goodman,  Shari  Lewis, 
Jackie  Robinson,  Gretchen  Wyler, 
Maggie  McNeUis,  George  DeWitt, 
Laya  Raid,  Greta  Thyssen,  Walter 
Matthau,  Wilham  Gaxton  and  Ron 
Randall. 


Kreisler  to  Europe  on 
Co-Production  Deals 

B.  Bernard  Kreisler,  president  of 
International  Film  Associates,  will 
leave  here  Aug.  14  for  Europe  on  the 
"United  States"  to  conclude  arrange- 
ments for  a  co-production  deal  in 
France  and  Spain. 

The  deal  involves  production  for 
both  theatres  and  television  of  a 
"Highlights"  series  of  the  two  coim- 
tries.  Subjects  will  be  13  minutes 
each.  The  first,  "Goya's  Masterpiece," 
has  been  completed  in  Madrid  by  Al- 
berto Reig,  head  of  No-Do,  the  gov- 
ernment agency  dealing  with  short 
subjects  and  special  films.  Second 
in  the  series  will  be  "Mon  Paris,"  to 
be  made  by  Robert  Orain,  who  was 
head  of  Armor  Films  and  of  the 
French  government  agency  dealing 
with  short  subjects. 

Because  of  his  projected  travel 
schedule,  Kreisler  was  obliged  to  de- 
cline an  invitation  from  A.  Davydov, 
head  of  Sovexport  Film,  to  attend  the 
Moscow  Film  Festival. 


MPAA,  AC 


( Continued  from  page  1 
Harry  Mandel,  Harry  Goldberiii 
Ernest  Emerling,  for  ACE;  Jose| 
Vogel  and  John  J.  O'Connor,  for  i' 
MPA  co-chairmen  may  call  ^ 
others  to  work  with  them  as  co[|i, 
tee  members  or  advisers,  as  thi 
fit. 

A  fourth  committee  on  indust 
search  already  is  in  existence, 
prising  Compo  and  ACE  comm 
That  group  is  scheduled  to  me 
day.  Meeting  dates  for  the  other 
committees  were  not  announce 
they  are  expected  to  be  prepaj 
report  back  to  the  main  MPA 
group  at  its  next  meeting  Aug 


'Angel'  Team  to  M 
4tli  Presentation  To 

Twentieth  Century-Fox's  "Bin 
gel"  merchandising  team  will 
its  fourtli  presentation  this  mc 
to  more  than  75  executives 
senting  leading  circuits  in  the 
ropolitan  New  York  area.  The  m. 
is   being   convened   at  20th 's 
York  exchange  by  branch  ma 
Abe  Dickstein. 

The  merchandising  team,  whi- 
previously  made  presentations  ( 
national  buildup  for  "The  Bliu 
gel"  to  executives  of  RKO,  A| 
and  Loew's,  will  detail  to  the 
heads  the  activities  surroundinj 
international  launching  of  the 
Cummings  production  and  of  its 
May  Britt. 

The  team,  headed  by  20th  e: 
tation  director  Rodney  Bush  am 
vertising  director  Abe  Goodman 
reveal  the  special  advertising 
20th  is  buying  in  Life  and  Loci 
what  the  magazines  are  doing  tc 
plement  the  film  company's  exte 
promotional  output  on  the  film, 


Refurbish  Ohio  Thet 

CLEVELAND,  Aug.  4.  - 
Cedar-Lee  Theatre,  neighbc 
house  belonging  to  the  Comm 
circuit,  is  getting  new  carpets,  di 
seat  coverings,  and  is  having  the 
redecorated. 


Short  to  Introduce 
New  Fox  Comedy  Team  Dividend  40c 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  4.-A  seven- 
minute  original  comedy  short,  star- 
ring Tommy  Noonan  and  Pete  Mar- 
shall, will  be  filmed  and  distributed 
to  exhibitors  to  promote  the  new  com- 
edy team,  whose  first  feature,  "The 
Last  Rookie,"  is  now  shooting  under 
George  O'Hanlon's  direction  at  20th 
Century-Fox  studios. 

The  featurette  is  being  supplied 
without  cost  to  bookers  to  pave  the 
way  for  "Rookie,"  which  goes  into  re- 
lease in  November. 


The  board  of  directors  of  U 
Artists  yesterday  declared  a  re 
quarterly  dividend  of  40  cents 
common  share,  payable  Sept.  [ 
stockholders  of  record  Sept.  It 

™  THE  NEW  PETITE  ROOM  WITH  CO 

available  for 
mm         "SUMMIT  SESSIONS"  m 

^^■i  THE 


,  LUNCHEON  •  COCKTAILS 
I  DINNER  •  AFTER-THEATRE 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor-  Tames  D  Tver,  Ma„,„lr,„  tj-  i,    a  n  ^  ^TTTJr  1 

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Cable  address:  "Quigpubco.  New  York"   Martin  Quigley,  President;   Martin  Quigley     Tr      V^^^^  S^^niv^n     v'  ^""^''^ff^'f  ^entei.  New  York  20,  Circle  7 

Vice-President;   Leo  J.    Brady,   Secretary.   Other  Quigley   Publications:    Motfon   Picture    HeVald     Better  Theatres  and  Rafter  Re^^^^^  h"-     ^"^^l"'",;,-  ^^j"^^"?-  ^ 

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Lanza  Bonanza 


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M-G-M  presents  in  radiant 

MARIO  LANZA 


COLOR 


W.JOHANNA  von  KOCZIAN  •  KURT  KASZNAR  •  HANS  SOHNKER 


—jC\  »    —tf\  k    /-»  1  pv  /-\         in  Technirama®  and  Technicolor® 

ZSA  ZSA  6AB0R  •  ^Tndrew  sorr 

Music  Supervised  and  Conducted  by  GEORGE  STOLL  •  Directed  byRUDI  MATE 
Produced  by  ALEXANDER  GRUTER  •  A  corona  film  •  AN  M-G-M  RELEASE 


Everything  NEW  but  the 
voice,  which  is  greater  than 
ever!  NEW  gorgeous  gal! 
NEW  color  backgrounds  on 
his  Continental  song -tour. 
NEW  story  idea,  packed 
with  dramatic  surprise 
and  wonderful  romance, 
his  best  box-office  bet 
since  "The  Great  Caruso' M 
NEW  opportunity  for  YOU ! 

Gala  Premiere  Engagement 
Next  at  Roxy  Theatre,  N.  Y. 

■ILMED  IN  COLOR  IN  CAPRI,  ROME,  NAPLES,  VIENNA  AND  OTHER  FAMED  PLEASURE  SPOTS! 


■I 


Motion  Picture  Daily 


Wednesday,  August  5, 


Vogel  Reports  Rogers  Drive  Ahead  of  ^58 


( Continued  from  page  1 ) 
of  'Ben-Hur'  will  not  start  until  pos- 
sibly December,  there  is  intense  in- 
terest and  expectancy  in  the  British 
trade,  just  as  there  is  among  exhibi- 
tors in  the  States,"  Vogel  said.  "A 
similar  condition  exists  whereby,  in 
order  to  book  this  attraction,  thea- 
tres are  proposing  extensive  altera- 
tions, on  the  basis  of  an  unprecedent- 
edly  long  play-off. 

"Plans  now  being  worked  out  be- 
tween our  London  organization  and 
the  home  office  for  the  launching  of 
'Ben-Hur'  abroad  are  of  a  stature 
commensurate  with  the  size  of  the 
attraction  and  when  they  are  ready 
for  announcement  they  will  fit  into 
the  category  of  'they  said  it  couldn't 
be  done.' 

"When  'Ben-Hur'  has  its  history- 
making  world  premiere  at  the  new 
Loew's  State  Theatre  in  New  York 
late  in  the  fall,  followed  by  de  luxe 
presentations  in  selected  cities  in  the 
States  and  climaxed  by  its  London 
bow,  it  will  have  global  penetration 
to  make  it  the  most  eagerly  sought 
entertainment  in  screen  history." 

'It  Was  Wonderful' 

"It  was  wonderful,"  Vogel  said, 
"to  find  that  the  M-G-M  upbeat  is 
just  as  evident  overseas  as  it  is  in 
America.  'Gigi,'  for  example,  has  15 
hard-ticket  engagements  going  in 
England  alone.  London,  which 
opened  in  February,  and  is  still  SRO 
bids  fair  to  challenge  the  current  2- 
year  success  of  the  picture  in  New 
York." 

He  added  that  he  was  pleased  to 
find  "North  by  Northwest"  a  "hit" 
on  his  return.  The  overall  average  of 
the  picture  surpasses  our  biggest  suc- 
cesses of  recent  years  and  is  grad- 
ually inching  up  to  the  blockbusting 
grosses  of  'Cat  On  A  Hot  Tin  Roof." 
he  said.  "Another  piece  of  good  news 
to  greet  me  was  the  reception  at  its 
Coast  preview  of  'It  Started  With  A 
Kiss,'  which  is  our  Labor  Day  pic- 
ture." 


WOMPI  Luncheon  Set 

DENVER,  Aug.  4.-The  secretary- 
boss  luncheon  of  Women  of  the  Mo- 
tion Picture  Industry  will  be  held  at 
the  Petroleum  Club  here  on  Aug.  11. 
The  annual  event  finds  local 
WOMPI  members  as  hosts  to  film 
executives  who  are  guests  at  the  af- 
fair. 


File  for  Withdrawal 

PHILADELPHIA,  Aug.  4.-Repub- 
lic  Pictures,  which  closed  its  local 
exchange  last  year,  has  formally  dis- 
continued its  operations  here  in  apply- 
ing for  a  certificate  of  withdrawal 
from  the  Department  of  State  as  a  for- 
eign business  corporation. 

New  ISTS  Quarters 

PHILADELPHIA,  Aug.  4.  -  When 
alterations  are  completed,  National 
Theatre  Supply  Company  will  occupy 
new  quarters  at  Clarion  and  Vine 
Streets  in  the  heart  of  the  city's  film 
exchange  quarter. 


( Continued 

pictures  and  were  also  held  through 
hold-over  runs. 

Eugene  Picker,  chairman  of  the 
fund  raising  and  finance  committee  for 
Will  Rogers,  said  yesterday  that,  "In 
view  of  the  success  attained  with  the 
test  pictures,  it  would  appear  that  pro- 
ductive audience  collections  could  be 
taken  wherever  these  pictures  are 
played,  and  I  suggest  that  this  be 
done.  However,  I  would  not  make  this 
as  a  limitation.  Theatre  managers 
should  make  collections  at  any  time 
they  have  a  strong  picture." 

Pledges  from  Leading  Circuits 

As  of  yesterday  pledges  to  make 
audience  collections  either  in  July, 
August  or  September,  have  been  re- 
ceived from  the  following  circuits: 
Armstrong,  B  and  Q,  Brandt,  Cinema 
Circuit,  City  Entertainment,  Dietrich 
and  Feldstein,  Durwood,  Ezell,  Fa- 
bian, Fruchtman,  Interstate,  Texas 
Consolidated,  Jamestown  Amusement, 
Kallet,  Kerasotes,  Lamont,  Lust,  Na- 
tional Theatres-Fox  Intermountain, 
Fox  Midwest,  Fox  West  Coast,  Rand- 
force,  RKO,  Walter  Reade,  Robins 
Amusement,  Rowley  United,  Skouras, 
Stanley    Warner,    Steifel,  Steinberg, 


from  page  1 ) 
M.    Switow,    Stewart    and  Everett, 
Trans-Lux,  Tri-States,  Wolfberg  and 
Vogel.  Additional  pledges  are  being 
received  daily. 

"All  in  all,  we  feel  that  this  year's 
audience  collections  should  surpass 
previous  drives  by  a  wider  mar- 
gin than  any  in  our  experience,"  said 
Ned  E.  Depinet,  who  is  national  cam- 
paign co-chairman  with  S.  H.  Fabi- 
an. "The  early  responses,  both  in 
earnest  cooperation,  and  in  actual  col- 
lections in  the  theatres,  indicate  that 
this  will  be  our  greatest  year. 

Now  Ten  Years  in  Existence 

"The  fact  that  this  is  the  tenth  anni- 
versary of  Will  Rogers'  new  approach 
to  healing  and  patient  care,  and  re- 
search, and  that  it  marks  a  decade 
of  the  most  rapid  yet  soundly  estab- 
lished growth  of  any  hospital  any- 
where, should  be  an  inspiration  to 
everyone  working  on  the  drive— and 
the  way  I  look  at  it  that  includes 
everyone  in  our  industry  to  make  this 
the  greatest  thing  our  industry  has 
ever  done.  This  is  a  tremendous  thing 
we're  doing,  not  only  for  'Our  Own,' 
but  also  for  all  mankind.  It's  well 
worth  the  work." 


Sees  No  Shortage 

( Continued  from  page  1 ) 
able  at  some  time  in  the  distant  fu- 
ture. On  the  contrary,  Todd-AO  filled 
11  orders  from  theatres  for  Todd-AO 
equipment  in  June  and  July  and  will 
fill  at  least  eight  in  August,  he  said. 
"Todd-AO  is  taking  orders  for  very 
early  Fall  delivery,"  Sweeney  con- 
tinued. 

As  of  July,  1959,  Todd-AO  equip- 
ment has  been  installed  in  84  thea- 
tres in  the  U.S.  and  Canada  and  75 
theatres  abroad,  Sweeney  reported, 
for  a  total  of  159  installations  world- 
wide. The  present  cost  of  two  70mm 
projectors,  including  installation  "su- 
pervision," is  $15,500,  it  was  stated. 

The  success  of  three  pictures— 
"Oklahoma,"  "Around  the  World  in 
80  Days"  and  "South  Pacific"-filmed 
in  the  Todd-AO  process  proves  it  is 
a  "system  people  know  and  under- 
stand," Sweeney  commented.  De- 
scribing the  Todd-AO  name  as  a 
"trade-mark  of  high  quality,"  Sweeney 
said  that  the  next  release  in  the  pro- 
cess, apart  from  the  recently  released 
"Porgy  and  Bess,"  will  be  20th  Cen- 
tury-Fox's "Can-Can."  That  company 
is  committed  to  produce  a  minimum 
of  three  films  in  Todd-AO  in  the  next 
five  years,  it  was  said. 

Other  Officials  Present 

Sweeney  took  time  out  from  yes- 
terday's press  conference  to  announce 
the  new  executive  slate  of  Todd-AO. 
In  addition  to  himself,  they  include: 
George  P.  Skouras,  president;  A.  E. 
Boellinger,  treasurer;  George  J.  Solo- 
mon, secretary;  and  Martin  Kasman, 
assistant  treasurer.  This  was  the  first 
official  announcement  of  the  new  ex- 
ecutives since  the  bow-out  of  George 
Schaefer  as  president,  which  occurred 
when  Magna  Theatre  Corp.  took  over 


Ten  Features 


( Continued  from  page  1 ) 
ard  Fleisher  will  direct  with  a  cast 
headed    by    Orson    Welles,  Juhette 
Greco  and  Bradford  Dillman. 

The  program  also  includes  "Re- 
quiem for  a  Nun,"  based  on  the  novel 
"Sanctuary"  by  William  Faulkner. 
The  property  will  be  filmed  in  Holly- 
wood with  Richard  D.  Zanuck  as  pro- 
ducer. 

Other  properties  include  "DeLuxe 
Tour,"  by  Frederick  Wakeman,  filmed 
in  Hollywood  after  second  unit  loca- 
tions throughout  Europe,  Africa  and 
the  Middle  East;  "Ballad  of  the  Red 
Rock,"  a  story  of  the  youth  of  mod- 
ern-day Israel  by  Meyer  Levin,  au- 
thor of  "Compulsion,"  and  which  will 
begin  filming  in  December  on  loca- 
tion in  Israel:  "The  Fish  Don't  Bite," 
a  comedy-drama  by  Carlo  Blanco 
dealing  viath  the  adventures  of  the 
amorous  sons  of  a  fisherman  and  a 
philosophical  beachcomber;  "The  Big 
Gamble,"  formerly  titled  "In  the 
Shadow  of  Columbus,"  by  Irwin 
Shaw,  which  will  be  filmed  in  Italy, 
the  Azores  and  Chile. 

Also,  "Patate,"  by  Marcel  Achard, 
which  will  be  produced  at  the  con- 
clusion of  the  London  stage  produc- 
tion now  in  preparation;  "The  Secret 
of  Lilly  Dafon,"  a  new  play  by  Wil- 
liam Saroyan;  "Yes,  Monsieur,"  based 
on  a  novel  by  Genevieve  de  Vilmorin; 
and  "Settled  Out  of  Court,"  based  on 
the  novel  and  play  by  Henry  Cecil. 
The  story  concerns  a  multi-million- 
aire convicted  of  murder  on  perjured 
testimony. 

operating  control  of  Todd-AO.  The 
latter  has  also  moved  its  offices  from 
1600  Broadway  to  233  W.  49th  Street 
here. 


PEDPU 


Bob  Hope  on  Friday  will  re  ve 
the  Navy's  meritorious  public  sei,M 
citation  for  his  entertainment  of  r  'lt. 
bers  of  the  Armed  Forces.  Pres;aJ 
tion  will  be  made  in  Seattle  by  c- 
retary  of  the  Navy  William  B.  Fi;,fli, 
on  the  ffight  deck  of  the  ct.a 
"Yorktown." 

□  i 
Tex  McCrary,  head  of  the  p,i)( 
relations  firm  bearing  his  name 
established  new  West  Coast  ol 
at   9908    Santa    Monica  Boule,> 
Beverly  Hills,  Cal. 

□ 

Charles  A.  Moses  has  signe 
handle  publicity  for  Associated 
ducers.  Inc.,  which  has  a  progra 
pictures  for  release  through  20th 
tury-Fox.  The  Moses  organiz 
takes  over  assignments  previa 
handled  by  the  Marty  Weiser  Agii 

□ 

Milton  Newson,  city  manager 
Wilby-Kincey  Theatres,  Knox 
Tenn.,  is  being  transferred  to 
lumbus,  Ga.,  as  city  manager  foi; 
circuit's  theatres  there.  W.  J.  Ci 
now  city  manager  in  Columbus, 
go  to  Knoxville  to  serve  in  the  ; 
capacity. 

□ 

Gary  P.  Romisher,  son-in-lav' 
William  Spiegel,  owner  of  the 
Lyric  Theatre,  Philadelphia,  has  I 
graduated  from  Jefferson  Medical 
lege  and  has  joined  the  interne 
at  Philadelphia  General  Hospital 

□ 

C.  J.  Phillips  is  the  new  owne 
the  Sherryl-Auto-Drive-in  The; 
Hiwassee,  Ga.,  having  purchasei 
from  Bill  Wilson. 


Success  of  'Scapegoat 

( Continued  from  page  1 ) 
"Ask  Any  Girl"  earlier  this  year, 
company  said  yesterday. 

As  a  result  of  its  success  in  Bos 
the  film  has  been  set  for  book 
across  the  country  in  the  next  tl 
weeks,  most  of  them  at  large  thes 
rather  than  "art"  houses. 

It  will  open  at  the  Guild  The, 
here  tomorrow. 


Ohio  Mark  for  'Pacif 

CUYAHOGA  FALLS,  O.,  Aug. 
"South  Pacific"  is  establishing  an 
time  record  run  of  eight  weeks  at 
State  Theatre  here,  owned  by  M. 
Horwitz  of  the  Washington  Cir, 
of  Cleveland.  Runner-up 
"Around  the  World  in  80  Dai 
which  was  held  for  six  weeks 


Peppercorn  on  Tour 

Carl  Peppercorn,  vice-presidenti 
charge  of  sales  for  Continental  I 
tributing.  Inc.,  is  in  Dallas,  Tq 
from  New  York  on  the  first  lap  of| 
extensive  sales  tour  of  the  West  Co; 
Vi'hile  in  Texas,  Peppercorn  will 
up  a  circuit  saturation  booking 
"The  Little  Giants."  m 


lesday,  August  5,  1959 


Motion  Picture  Daily 


\i  Meetings 


( Continued  from  page  1 ) 
Jin  industry  history  high-ranking 
[  office  and  foreign  officials  will 
1  to  exchange  ideas  and  to  for- 
e  a  global  merchandising  blue- 
unifying  the  company's  diverse, 
J  wide  operations. 
I  iis  marks  an  important  step  for- 
j'  in  our  overall  program  to  de- 
1  and  exploit  the  broadest  global 
i  -t  for  our  product,"  he  declared. 
i  steady  growth  and  increasing 
I  tance  of  foreign  distribution  and 
1  ction  activities  require  that  we 
landise  our  films  in  terms  of  a 
I'intemational  character.  The  con- 
1  'es  will  detail  promotion  meth- 
i  id  techniques  designed  to  pene- 
every  audience  potential  of  the 
f  market." 

h  Officials  Plan  Addresses 

Inote  addresses  will  be  given  by 
and  Heineman  and  Max  E. 
'stein,  vice-president.  Morton 
.nson,  newly  appointed  director 
ernational  advertising  and  pub- 
j.  will  supervise  the  convention 
\m  and  join  with  Fred  Goldberg, 
lal  director  of  advertising,  pub- 
and  exploitation,  in  directing 
)ork  sessions. 

4er  United  Artists'  new  reorgan- 
,1,  the  company's  promotion  ac- 
s,  including  advertising,  pub- 
and  exploitation,  have  been  con- 
jted  into  a  single  global  opera- 

conferences  will  develop  glo- 
•omotions  for  the  company's  cur- 
and  forthcoming  boxoffice  at- 
ms.  The  meetings  will  place 
ular  emphasis  on  unifying  UA's 
activities  with  its  music,  records 
'slevision  operations  on  a  world- 
basis. 

Executives  to  Attend 
promotion  and  sales  executives 
.rticipate  in  the  conferences  in- 
,  James  R.  Velde,  vice-president 
large  of  domestic  sales;  Louis 
■,  vice-president  in  charge  of 
;n  operations;  Bruce  Eells,  ex- 
'e  vice-president  of  UA-TV; 
I  V.  Picker,  executive  vice-pres- 
of  UA  Records;  Mo  Rothman 
\lfred  Katz,  foreign  department 
tives;  Samuel  Cohen,  foreign 
:ity  manager,  and  Maurice  Se- 
West  Coast  publicity  coordina- 

1/  European  promotion  and  sales 
tives   to    attend   the  intercon- 

■:al  meetings  are  Charles  Smadja, 

'iiesident  in  charge  of  European 
lotions;  Giulio  Ascarelli,  Gon- 
ial advertising  and  publicity 
ger;  Karl  SchefHer,  publicity 
ger  for  Germany;  Joe  Pole,  pub- 

^  manager  for  Great  Britain,  and 
■is  Winnikus,  European  assistant 
IX  E.  Youngstein. 

edo  Drive-in  Bought 

,  'LEDO,  O.,  Aug.  4.-A1  Boudou- 
d  associates,  who  own  the  Mira- 
[li\e  Drive-In  Theatre,  have  pur- 
.  d  the  Toledo  Drive-In  from  Al- 
'  Drive-In  Theatre  Co.,  affiliate  of 
hhio  Theatre  Management  Co.  of 
land. 


REVrEW; 

The  Alligator  People 

API — 20th-Fox — Cinemascope 

Hartford,  Conn.,' Aug.  4 
The  redoutable  Jack  Leewood,  long 
associated  with  various  facets  of  ex- 
ploitation activity  within  the  theatrical 
exhibition  field,  produced  this  Associ- 
ated Producers  Inc.  terror  vehicle.  It 
was  directed  with  astute  touches  by 
screen  veteran  Roy  Del  Ruth  from  a 
screenplay  by  Orville  H.  Hampton, 
based  on  a  story  by  Hampton  and 
Charles  O'Neal. 

And,  to  further  guarantee  a  com- 
pactly-told terror  story,  the  20th-Fox 
release  is  peopled  with  such  known 
and  respected  terror  conveyors  as 
George  Macready  and  Lon  Ghaney, 
Jr.,  illustrious  son  of  a  great  indutsry 
figure. 

Dr.  Douglas  Kennedy  calls  in  his 
friend  and  colleague  Dr.  Bruce  Ben- 
nett to  hear  the  amazing  story  which 
his  nurse,  Beverly  Garland  has  related 
under  hypnosis.  She  says,  under  drugs, 
that  she's  really  somebody  else  and 
that  she  had  married  Richard  Crane, 
who  disappeared  on  their  wedding 
night.  When  she  found  him  again,  he 
was  in  a  private  hospital  presided  over 
by  experimenting  medico  Macready. 
The  hospital's  primary  mission,  it  de- 
velops, is  to  conduct  experiments  that 
prolong  lives  by  use  of  a  formula  from 
aUigator  glands.  The  experiment,  it 
develops,  backfires,  the  patients  as- 
suming alligator  tendencies.  At  the 
fadeout,  Drs.  Kennedy  and  Bennett 
are  undecided  as  to  whether  to  tell  hei 
of  the  story  disclosed  under  drugs. 
Running  time,  74  minutes.  General 
classification.  Release,  in  August. 

A.  M.  W. 


Shelton  Named 

( Continued  from  page  1 ) 
merly  vice-president  in  charge  of 
distribution  for  Times  Films,  and  more 
recently  president  of  his  own  com- 
pany, William  Shelton  Films,  Inc.  He 
also  has  been  active  in  the  foreign 
market,  being  for  many  years  a  pro- 
ducers representative  in  Paris. 

In  his  new  post,  Shelton  will  super- 
vise the  distribution  for  theatrical  ex- 
hibition of  NTA  Pictures'  product  in 
the   U.S.   and  Canada 


Frank  Kardel  Dies 

SEATTLE,  Aug.  4.-Frank  Kardel, 
82,  retired  theatre  manager,  died  at 
his  home  here  following  a  heart  at- 
tack. He  established  the  first  nickelo- 
deon in  this  city  and  later  was  opera- 
tor of  Alexander  Pantages'  first  theatre 
here.  In  his  earlier  days  he  had  man- 
aged theatres  in  Portland,  Ore.  He 
was  born  in  Kentucky. 


Krellberg  Forms  New 
Show  Investment  Firm 

A  new  theatrical  investment  firm- 
Theatre  Securities  Syndicate,  Inc.— 
with  an  initial  capitalization  of  $500,- 
000,  has  been  organized  here  with 
Sherman  S.  Krellberg  as  chief  execu- 
tive, and  offices  at  630  Ninth  Avenue 
in  Manhattan.  The  half-million  dollars 
is  available  now  to  finance  theatrical 
productions  in  this  country  and 
abroad.  The  new  syndicate  is  also  pre- 
pared to  purchase  interests  in  estab- 
lished productions,  and  plans  to  ex- 
tend is  facilities  as  well  to  other  seg- 
ments of  the  amusement  industry— in- 
cluding television  and  film  produc- 
tion. 


Returns  to  Film  Policy 

ATLANTIC  CITY,  Aug.  4.-George 
A  Hamid's  Warren,  Boardwalk  de 
luxe  house,  which  has  been  operated  as 
a  legitimate  stage  show  house  during 
the  past  season,  returns  to  a  policy  of 
motion  pictures  this  week.  A  first-run 
policy  will  be  resumed,  starting  with 
"The  Diary  of  Anne  Frank." 


NTA  Pictures 

(Continued  from  page  1) 
president  and  general  manager,  re- 
spectively, of  NTA  Pictures. 

"Windjammer"  will  continue  to  be 
booked  on  a  road  show  basis,  with 
sales  to  be  handled  by  NTA  Pictures' 
national  field  staff.  Theatres  playing 
the  Cinemiracle  feature  will  be 
equipped  with  a  triple-screen  projec- 
tion system  which  is  semi-portable. 

The  first  release  of  "Windjammer" 
was  at  the  Roxy  Theatre,  New  York, 
where  it  played  for  24  weeks,  opening 
in  April,  1958.  Since  then  the  feature 
has  been  booked  in  20  key  U.S.  cities 
and  a  number  of  European  markets. 
Total  gross  to  date,  Gruenberg  re- 
ported, has  reached  a  total  in  excess 
of  86,000,000. 

National  Theatres  recently  acquired 
a  controlling  interest  in  National  Tele- 
film Associates,  Inc.,  parent  company 
of  NTA  International  and  NTA  Pic- 
tures. 


*Time'  Opens  Aug,  14 

Mario  Lanza's  new  film  for  M-G-M, 
"For  the  First  Time,"  will  open  at  the 
Roxy  Theatre  here  Aug.  14. 


Velde  Begins 


{Continued  from  page  1) 
to-coast  tour  including  the  Washing- 
ton,  Los   Angeles,   Atlanta,  Omaha, 
Detroit  and  Toronto  exchanges. 

Velde  said  that  the  sales  sessions 
will  develop  distribution  campaigns 
for  the  company's  lineup  of  product 
set  for  release  during  the  next  six 
months.  Participating  in  the  sales 
meetings  will  be  Sidney  Cooper,  Cen- 
tral and  Southern  Division  manager; 
Milton  Cohen,  Eastern  and  Canadian 
Division  manager;  Al  Fitter,  Western 
Division  manager. 

Velde  and  Cooper  will  preside  at 
the  Washington  sales  conferences  with 
James  Hendel,  Central  District  man- 
ager. Phil  Gettleson,  Central  and 
Southern  contract  manager,  will  at- 
tend the  opening  session.  Branch  man- 
agers attending  the  Washington  con- 
clave include:  Edwin  Bigley,  Wash- 
ington; John  Zomnir,  Pittsburgh; 
Jack  Finberg,  Cincinnati,  and  Ross 
Williams,  Indianapolis. 

The  UA  office  sales  executives  will 
return  to  New  York  on  Friday  pre- 
paratory to  beginning  the  second  lap 
of  their  cross-counh^  sales  swing. 

Coleman  Named 

(Continued  from  page  1) 
vacated  by  Burt  Sloane,  who  has  been 
named  publicity  manager  following 
the  elevation  of  Morton  Nathanson 
to  the  post  of  director  of  international 
advertising  and  publicity. 

Born  in  Washington,  D.  C.  in  1930, 
Coleman  was  raised  in  Charleston, 
111.,  and  educated  at  Antioch  College 
in  Yellow  Springs,  Ohio.  Prior  to  en- 
tering the  film  industry,  he  worked 
extensively  in  the  legitimate  theatre 
as  an  actor  and  technician  and  is  the 
author  of  two  produced  plays.  Cole- 
man joined  UA  in  1956  as  a  feature 
writer  and  has  written  the  narration 
for  documentarv  films. 


GUARANTEED 

"The  Tingler"  will 

break  loose  In  YOUR 
theatre!  Your  audiences 
will  receive  instructions 
on  how  to  guard 

against  attack! 
COLUMBIA'S 

Tinker 

First  picture  fiimed  in 


j  Produced  by 

I  WILLIAM  CJSTLE, 

I  who  gave  you 

I  "House  On  Haunted 


Motion  Picture  Daily 


Wednesday,  August  5, 


Network  TV  Billings 
Top  $300,000,000 

Network  television  gross  time  bill- 
ings in  the  first  half  of  1959  totalled 
$309,380,932,  an  increase  of  9.3  per 
cent  over  the  like  period  of  1958,  Nor- 
man E.  Cash,  president  of  the  Televi- 
sion Bureau  of  Advertising,  reported 
yesterday. 

Network  gross  time  billings  in  the 
January-June  1958  period  were  $283,- 
071,449.  For  the  month  of  J  une,  the 
three  television  networks  billed  $48,- 
472,139,  an  increase  of  10.7  per  cent 
over  the  $43,769,105  in  June  1958. 

The  network  figures  are  compiled 
by  leading  national  advertisers-broad, 
cast  advertiser  reports  and  released 
byTvB. 

Film  Library  Report 
Compiled  by  Trans-Lux 

A  new  "on-the-air  report"  covering 
all  facets  of  Encyclopaedia  Britannica 
Film  Library  programming  has  been 
prepared  for  release  to  all  TV  station 
subscribers,  according  to  Richard 
Carlton,  vice-president  in  charge  of 
sales  for  Trans-Lux  Television,  syndi- 
cator  of  the  film  property. 

Compiled  from  a  three-year  survey 
of  stations  using  the  700-film  package 
from  coast-to-coast,  the  "report"  re- 
veals a  wide  diversity  of  local  pro- 
gramming of  the  vast  array  of  EB  film 
titles;  children  shows,  teenage  shows, 
family  shows  and  public  service  pro- 
gramming. 

Wade  Crosby  Appointed 
To  UA-TV  Sales  Post 

Wade  Crosby  has  joined  United 
Artists  Television  Inc.  as  manager  of 
syndication  sales  it  was  announced 
yesterday  by  Bruce  Eells  executive 
vice-president  of  UA-TV  during  the 
second  day  of  a  week  of  sales  man- 
agement meetings  being  held  here. 

Crosby  who  will  headquarter  in 
New  York  will  be  in  close  liaison  with 
Kurt  Blumberg,  manager  of  syndica- 
tion operations.  He  comes  to  UA-TV 
from  TV  Industries  Inc.  (formerly 
C&C  Corp.),  where  he  had  been 
Western  Division  manager  since  1955. 

Geraght  on  First  5 
Of  'Whiplash'  Series 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  4.-Maurice 
Geraght  will  produce  and  direct  the 
finst  five  of  the  new  "Whiplash"  pro- 
grams to  be  launched  under  the  As- 
sociated Television  Ltd.  banner  in 
Australia.  Produced  in  39  half-hour 
programs,  "Whiplash"  will  be  dis- 
tributed globally  by  I.T.C.,  which  is 
jointly  owned  by  A.T.V.  and  the  Jack 
Wrather  Organization  of  Beverly 
Hills. 


^^^^     HUOO  A.CW01AR0       MARTIN  GOTTLIEB 

f^A-^t'/m  effects,  inc. 

^^^Z^        1600  BROADWAy,  N.Y.  19 

^^^^^^^^  PI  ATA  -r.-^naa 


PLAZA  7-2098 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


TELEVISION  will  change  many  things.  F'rinstance,  one  of  the 
screen's  most  famous  "villains,"  Barton  MacLane,  has  been  signed 
to  play,  "Scanlon,"  a  friendly  rancher  in  the  forthcoming  "W^alt  Disney 
Presents"  teleseries  "Texas  John  Slaughter"  which  will  ABCommence 
this  Fall.  Regis  Toomey  (celebrating  his  30th  year  in  films)  and  Jan 
Merlin  also  have  featured  roles  in  this  new  program.  .  .  .  With  no  fanfare 
but  rather  quietly,  W^NTA  tried  out  a  new  sound  technique  last  July  1. 
On  July  27  the  station  adopted  this  idea  on  a  regular  basis  and  on  Aug.  2 
last  the  station  officially  announced  its  new  L.M.F.  (listening  man's 
filter)  sound  which,  according  to  Irv  Lichtenstein,  station  manager,  was 
revealed  because  quote:-  trying  to  keep  this  new  approach  to  broad- 
casting was  like  trying  to  sneak  an  elephant  into  a  Turkish  Bath  un- 
quote. .  .  .  Scrappy  Lambert,  one  of  the  bright  radio  lights  back  in 
the  30's  and  40's  (remember  the  Songsmiths,  The  Revelers,  Scrappy 
Lambert  &  Billy  Hillpot?)  is  in  town  from  Hollywood.  He's  veepee  of  a 
new  Recording  Co.,  Viscount  Records  and  they're  starting  off  with  a 
HIT.  Champ  Butler's  waxing  of  "Ooh  Looka  Here,  Ain't  She  Pretty?" 
backed  with  the  standard  "This  Can't  Be  Love."  .  .  .  Was  it  Jack  Les- 
coulie  and  Phil  Harris  who  almost  broke  up  Ed  CBSullivan  recently 
during  his  Las  Vegas  telecast?  Lescoulie  and  Harris  did  a  bit  of  clowning 
in  the  Dixieland  Band  at  the  hotel  there,  Lescoulie  on  the  trombone  and 
Harris  on  the  drums  and  the  sounds  almost  were  picked  up  by  the  "Sul- 
livan Show"  mikes.  .  .  .  Harry  Wismer  has  been  named  head  of  the 
Radio-TV-Motion  Picture  Division  of  the  newly-formed  American  Foot- 
ball League,  headed  by  Lamar  Hunt  and  Bud  Adams.  .  .  . 


Dr.  Frances  Horwich,  whose  "Ding  Dong  School"  series  averages 
8,000  letters  weekly,  has  authored  a  new  book  "The  Magic  of  Bringing 
Up  Your  Child,"  published  by  McGraw-Hill  which  deals  with  the 
realistic  approach  and  easy-to-follow  advice  to  parents.  Grade  School 
teachers  may  very  well  use  this  as  a  textbook  and  guide,  it's  that  fine. 
.  .  .  Henny  Youngman  flies  up  from  Miami  Beach  to  make  a  repeat 
guestint  on  the  Sullivan  Show  Sunday,  Aug.  23.  .  .  .  Busy  lad  these  days 
in  Merv  Griffin;  in  addition  to  his  regular  duties  on  the  "Pantomime 
Quiz"  and  "Keep  Talking "  programs,  he's  subbing  for  Bill  NBCullen  on 
"The  Price  Is  Right."  .  .  .  Cynthia  Medley  has  moved  over  to  WOL, 
Wash.,  D.C.,  from  WMAL,  to  handle  the  Records  there,  succeeding 
Ronni  Trattler  who  moved  over  to  handle  publicity  and  promotion  for 
WTTG  in  the  Capitol.  .  .  .  Formerly  with  Video  Pictures  in  Gotham, 
Lea  Serra  has  become  ass't  to  Harry  Whittington  at  Whittington  Pro- 
ductions in  Orlando,  Fla.  where  they  are  now  shooting  "Face  of  the 
Phantom."  .  .  .  Burt  Nodella,  formerly  with  ABC-TV  will  join  Screen 
Gems  as  ass't  to  Irving  Briskin  next  week.  .  .  .  Snaring  Jim  Lowe  for  its 
P.M.  radio  sked  should  prove  to  be  a  WRCApital  deal.  Lowe  is  merely 
one  of  Gotham's  keenest  DISCiples  of  waxed  music.  .  .  .  Richard  Boone, 
star  of  "Have  Gun,  Will  Travel,"  will  also  direct  the  series  henceforth! 
Prior  to  his  current  assignment,  Boone  dircted  several  "frontier"  telefilms. 
.  .  .  Don  Shafer  who  left  KALL,  Salt  Lake  City  for  WAXX  has  returned 
to  KALL,  where  his  5-9:30  P.M.  series  is  one  of  the  town's  most-lis- 
tened-to  programs.  .  .  . 


Schaeter  to  Produce, 
Direct  9  NBC  Shows 

George  Schaefer,  president  of  Com- 
pass Productions,  Inc.,  will  produce 
and  direct  a  total  of  nine  specials  on 
the  NBC-TV  Network  next  season, 
including  the  six  for  the  Hallmark 
series,  it  was  announced  by  David 
Levy,  vice-president,  NBC  Television 
Programs  and  Talent. 

Schaefer,  who  had  already  been  as- 
signed to  produce  and  direct  the  six 
90-minute  "Hall  of  Fame"  specials 
for  Hallmark,  has  been  assigned  to  an 
additional  three  specials.  He  will  util- 
ize the  talents  of  his  entire  staff  at 
Compass  Productions  for  all  nine  pro- 


grams. Several  important  properties 
for  the  additional  three  programs  are 
under  consideration  at  present  and  are 
tentatively  scheduled  to  be  telecast 
in  color. 

The  six  Hallmark  specials  already 
in  preparation  by  Schaefer  for  NBC- 
TV  next  season  include  "Winterset," 
which  will  open  the  series  on  Oct.  26; 
Ibsen's  "A  Doll's  House,"  to  be  tele- 
cast Nov.  15,  starring  Julie  Harris; 
a  Christmas  show  on  Dec.  13  and  an 
untitled  February  show.  Already  pro- 
duced on  video  tape  this  summer  for 
airing  next  May  is  Shakespeare's  "The 
Tempest."  The  sixth,  "Cradle  Song," 
which  was  presented  by  Hallmark 
last  season,  will  be  repeated  in  a  new 
production  next  season. 


$500,000  for  'Night 
Jn  21  Dates:  Jackter 

Columbia's     release     pattern  i 
"Middle  of  the  Night,"  designs 
achieve  maximum  consumer  and  i  i 
penetration,  is  paying  off  in  a  big  „ 
according  to  Rube  Jackter,  vice-  ;;, 
dent    and    general    sales  mar 
Jackter  said  yesterday  that  the 
had  grossed  more  than  $500,000  i 
first  21  domestic  dates  and  is  wi 
its  way  to  becoming  one  of  Cci 
bia's  top  boxoffice  hits  of  the 

Jackter  pointed  out  that  the' 
tets  dates  were  carefully  selectee] 
included  engagements  in  every 
tion  of  the  country  and  in  man)  | 
ferent  situations.  "Business  has 
equally  outstanding  in  big  cities, 
towns  and  in  summer  resort  sji 
Jackter  said,   "and  in  all  typei 
first-run  showcases." 

Cites  New  York  Records 

He  pointed  to  the  dual  engage;, 
in  New  York  where  it  is  in  the; 
enth  week  of  day-and-dating  at' 
Forum  Theatre  on  Broadway  anc 
Trans-Lux  52nd  Street  on  the 
Side,  and  cracked  the  all-time  1 
records  in  both  theatres  opening 

At  the  Playhouse  Theatre,  W 
ington,  it  is  the  biggest  grossf 
four  years,  total  gross  for  the 
four  weeks  being  $33,500.  The  Ji 
mount  in  San  Francisco  had  on 
its  biggest  first  weeks  in  more 
two  years,  with  a  gross  of  $16' 
The  Trans-Lux  in  Philadelphia  r 
ered  its  best  business  in  more  tin 
year  with  a  three-week  total  of  5 
000.  At  the  Pabns  Theatre  in  P 
nix,  the  first- week  take  was 
At  the  Huntridge  Theatre  in  Las 
gas,   the   opening   week  gross 
$4,700. 


3  Drive-In  Operators 
Acquitted  on  'Blue  Lc 

Special  to  THE  DAILY 

ANDERSON,  S.C.,  Aug.  4.  -  \ 
County  Judge  Earle  Rice  presicl| 
a  six-man  jury  acquitted  three  di 
in  theatre  operators  of  a  charg^i 
violating  the  Sunday  "blue  la- 
Acquitted  were  L.  C.  Smith  of 
Fox  Drive-In,  Albert  Osteen  of 
Skyway,  and  Wendell  Patterson, 
the  Highway,  all  tried  together. 

The  warrants  in  the  cases  were 
sued  by  Judge  Rice  in  connec 
with  the  first  Sunday  night  operai 
of  the  theatres  on  July  5.  Three  s 
sequent  warrants  have  been  issuedM 
Magistrate  Bruce  Davis  for  the  S 
day  nights  since  that  time.  No  c 
has  been  set  for  hearing  those  ca 
however. 


'Shoppers'  Specials 

BALTIMORE,  Aug.  4.-A11  of 
downtown  first-run  theatres  here  h 
combined  to  resume  their  fori 
"shoppers'  special"  shows  every  M 
day.  Admissions  are  50  cents  frj 
opening  until  closing,  irrespective! 
the  attraction.  The  plan  is  a  boxof 
stimulant  on  a  day  when  busia 


otherwise,  is  slow. 


•  OPTICAL  EFFECTS       •  STAND  PHOTOGRAPHV 
•ANIMATION  -TITLES 

•  ART  WORK  •  B  S- W  and  COLOR 

Complete  Seivice  for  Film  Producers 


MOTION  PICTURE 

DAILY 


86,  NO.  26 


NEW  YORK,  U.S.A.,  THURSDAY,  AUGUST  6,  1959 


TEN  CENTS 


^  ylders  to  Vote 

propose  End 
i)  Cinerama, 
W.  Set-Up 

uld  Amend  CPC  Charter 
Permit  New  Enterprises 

^ickholders  of  Cinerama  Produc- 
Corp.  at  their  annual  meeting 
on  Aug.  27  will  vote  on  a  plan 
'd  existing  arrangements  between 
ompany  and  Stanley  Warner  and 
mend  the  company's  charter  to 
it  it  to  engage  in  new  enterprises, 
ader  the  proposed  plan  Stanley 
9.er  would  turn  back  to  Cinerama 
.  818,793  shares  (79.15%  of  the 
outstanding)  of  the  latter's  stock 
i:  then  cancelled,  and  would  pay 
]  P.  $500,000  in  cash,  tax  free, 
in  turn  would  turn  over  to  S-W 
:ense  and  rights  for  the  produc- 
md  exhibition  of  pictures  in  the 
ama  process,  and  would  have 
irther  interest  in  the  Cinerama 
ition  and  production  operations 
W  nor  in  the  five  Cinerama 
already  produced. 
3  board  of  directors  of  C.  P. 
■'imends  acceptance  of  the  plan 
(Continued  on  page  11) 

icess  Is  Awarded 
jrder,  Inc/  Title 

^hts  to  the  film  title,  "Murder 
'have  been  awarded  to  Princess 
ction  Corp.  by  the  MPAA.  Eight 
'a  picture  companies  had  regis- 
:  "Murder,  Inc.,"  with  the  Title 
jiation  Bureau. 

:^  award  to  Princess  was  made 
3  arbitration  Tuesdav.  Princess 
)  (Continued  on  page  11) 

isler  Joining  UA 
i  Feature  Writer 

"  I  Kreisler  has  joined  the  United 
t  '  publicity  department  as  a  fea- 
r<  \\Titer,    it   was    announced  by 
H.    Lewis,    vice-president  in 
;  of  advertising,  publicity  and 
:ation.  Kreisler's  previous  motion 
(Continued  on  page  11) 

VISION  TODAY  -  p.  12 


POLICE  RIOT  SQUADS 
CALLED  AS  MOBS 
STORM  DETROIT  OPENING 
COLUMBIA'S  "TINGLER"! 


Advt 


First  Action 


Bercutt  Coordinator 
On  WB's  'FBI  Story' 

From  THE  DAILY  Bureau 

HOLLY\A'OOD,  Aug.  5.  -  Max 
Bercutt  has  been  appointed  national 
coordinator  for  the  forthcoming  re- 
lease of  Warners'  "The  FBI  Story." 

Bercutt  will  coordinate  all  phases 
of  merchandising  on  the  Mervyn  Le- 
Roy  production,  including  advertising, 
publicity  and  exploitation,  in  addition 
to  acting  as  liaison  with  the  sales  de- 
partment. 

Bercutt  left  today  for  New  York 
and  Washington  to  discuss  plans  for 
the  opening  of  the  picture. 


Hospital  Drive  Nears 
Record  in  Pittsburgh 

Special  to  THE  DAILY 

PITTSBURGH,  Aug.  5.-Will  Rog- 
ers Hospital  collections  are  headed  for 
a  record  in  this  exchange  area  it  is  re- 
ported bv  distributor  chainnan  Gene 
Jacobs  and  exhibitor  chairman  Ernie 
Stem.  Generosity  of  the  public  re- 
ponse  to  the  Hospital  appeal  has  been 
an  inspiration  to  drive  workers,  they 
said,  who  are  confident  of  reaching 
new  high  figures. 

Over  310,000  has  already  been  col- 
(Contimied  on  page  11) 


Business  Booms  at  Canada  Drive-ins 
As  Many  Plan  Major  Improvements 

Special  to  THE  DAILY 

TORONTO,  Aug.  5.— Business  at  dri\e-in  theatres  throughout  Canada  is 
reported  as  excellent  this  season,  and  both  circuit  and  independent  operations 
have  announced  plans  to  spend  several  hundred  thousand  dollars  on  improve- 
ments and  alterations  on  their  prop- 


erty. 

In  Toronto,  for  instance,  20th  Cen- 
tury- Theatres  is  making  important 
expenditures.  The  Northwest  Drive- 
in  will  have  asphalt  for  approaches, 
boxoffice  and  concession  areas,  with 
the  ramps  being  treated.  Addition  of 
two  ramps  will  increase  car  capacity 


from  1,064  to  about  1,400.  Major 
factor  in  paving  is  the  decision  to  trv' 
a  12-month  operation.  Some  B.  C. 
drive-ins  operate  year-round  and  Cal- 
gary dri\-e-ins  open  as  soon  as  the 
weather  permits. 

Drive-in  business  has  come  a  long 
(Continued  on  page  12) 


Will  Aid  ACE, 
MPAA  Industry 
Ad  Studies 


MPAA  Group's  Meet  Today 
Studies  Assistance  Areas 


The  Motion  Picture  Association  of 
-America's  advertising-publicity  direc- 
tors committee  at  its  monthly  meeting 
today  is  scheduled  to  canvass  areas 
in  \\-hich  it  may  be  of  assistance  to  the 
MPAA-American  Congress  of  Exhibi- 
tors committees  on  industry  advertis- 
ing problems  and  plans. 

Motion  picture  and  theatre  advertis- 
ing is  one  of  the  four  subjects  ac- 
cepted for  joint  action  by  the  MPAA- 
ACE  conferees,  the  others  being 
increased  production,  aid  to  small  the- 
atres and  industry  research. 

MPAA  this  week  named  Joseph  R. 
Vogel,  Loew's  president,  and  John  J. 
O'Connor,  Universal  vice-president,  as 
co-chaimien  of  its  ad\'ertising  commit- 
tee, authorizing  them  to  call  upon 
other  producer-distributor  members  or 
groups,  such  as  the  MPAA  advertis- 
ing-publicity directors  committee,  for 
ad\ice  or  assistance  as  thev  see  fit. 

ACE  named  Max  A.  Cohen  of  ITOA 
and  Emanuel  Frisch  of  MMPTA  co- 
(Contintied  on  page  2) 


Begin  Work  on  Compo- 
ACE  Research  Program 

Plans  for  a  comprehensive  research 
program  aimed  at  helping  the  entire 
industry  were  discussed  at  a  meeting 
presided  over  by  Albert  Pickus  at  the 
Sherry  Netherland  Hotel  here  yester- 
day. 

At  the  meeting  were  members  of 
(Continued  on  page  2) 


Crowds  Jam  Theatre 
For  'Tingler'  Bow 

Special  to  THE  DAILY 

DETROIT,  Aug.  5.  -  Over  5,000 
people  jammed  the  streets  in  front 
of  the  Broadway  Capitol  Theatre  here 
for  two  hours  prior  to  the  '"world 
screamiere"  of  "The  Tingler,"  \\'il- 
liam  Castle  production  for  Columbip. 
release,  at  12:01  A.M.  today.  Follow- 
(Continued  on  page  11) 


Motion  Picture  Daily 


Thursday,  August  6,  95 


PERSDMl 
MEIVTIDIV 


WILLIAM  R.  O'HARE,  director 
of  advertising-publicity  for  Hal 
Roach  Distribution  Corp.,  returns  here 
from  Pittsburgh  today. 

• 

Raoul  Levy,  producer  of  Colum- 
bia's "Babette  Goes  to  War,"  has  ar- 
rived in  Moscow  from  Paris  with  a 
print  of  the  fihn. 

• 

Irving  Lester,  in  charge  of  motion 
picture    advertising   for   the  Hearst 
newspapers,  will  leave  here  today  with 
his  family  for  Glen  Spa,  N.  Y. 
• 

Dirk  Bogarde,  British  actor,  will 
arrive  in  New  York  from  London  to- 
day via  B.O.A.C. 

Kay  Swift,  composer  friend  of 
the  late  George  Gershwin  and  associ- 
ated with  the  scoring  of  Samuel  Gold- 
wyn's  "Porgy  and  Bess,"  has  left  here 
for  Los  Angeles  and  San  Francisco  for 
promotional  appearances  in  connec- 
tion with  the  film. 

• 

Capucine,  co-star  of  Columbia's 
"The  Franz  Liszt  Story,"  has  arrived 
in  New  York  from  Europe. 

Van  Johnson  left  here  yesterday 
aboard  the  "Qvieen  Mary"  for  Eu- 
rope. 

• 

Mrs.  J.  A.  Lakeman,  of  the  Dixie 
Theatre  and  Hawala  Drive-in,  Haley- 
ville,  Ala.,  has  returned  there  from 
Atlanta. 


The 
finest 
carbons 

ever 
made... 

I  IM  ATIOIMAL. 

^^^^  TRADEMARK 

PROJECTOR 
CARBONS 


Will  Aid  ACE 


( Continued  from  page  1 ) 
chairmen  of  its  advertising  committee, 
with  Harry  Mandel  of  RKO  Theatres, 
Harry  Goldberg  of  Stanley  Warner 
and  Ernest  Emerling  of  Loew's  Thea- 
tres as  members. 

Charles  Simonelli  of  Universal  is 
chairman  of  the  MPAA  advertising- 
publicity  directors  committee. 

Censorship  on  Agenda 

The  group  is  expected  to  prepare 
advice  and  information  on  such  sub- 
jects as  rejection  and  censorship  of 
advertising  by  newspapers  and  others, 
cooperative  advertising,  billing  prob- 
lems, rates  and  position  and,  possibly, 
all  -  industry  promotion  activities, 
among  others. 


'Hercules'  Gross  Seen 
$1,000,000  in  Chicago 

"Hercules,"  the  Joseph  E.  Levine 
presentation  being  distributed  by 
Warner  Bros.,  is  expected  to  gross 
$1,000,000  for  its  first  week  in  the 
Chicago  area,  where  it  is  playing  in 
90  metropolitan  and  downstate  the- 
atres, WB  said  yesterday.  In  43 
metropolitan  Chicago  theatres,  "Her- 
cules" grossed  $402,227  over  a  three- 
day  weekend. 

On  the  West  Coast,  "Hercules"  is 
heading  for  a  $260,000  week  in  its 
19-theatre  Los  Angeles  first-run  book- 
ing after  grossing  $140,000  over  the 
weekend.  Its  record  opening  day 
gross  there  was  $41,436. 


Venice  Film  Festival 
Invites  'Northwest' 

The  Venice  Film  Festival  has  offi- 
cially invited  Metro-Goldwyn-Mayer's 
"North  By  Northwest,"  which  took 
second  prize  at  the  San  Sebastian 
Film  Festival  last  month,  to  the  Ital- 
ian Festival  beginning  Aug.  23.  It  is 
said  to  be  the  first  time  a  motion  pic- 
ture that  played  one  international  film 
festival  has  ever  been  asked  to  a 
second. 

The  "North  By  Northwest"  invita- 
tion has  been  extended  as  "hors  de 
concours,"  (outside  of  competition). 
The  Venice  Film  Festival  runs 
through  Sept.  6. 


Harold  A.  Bishop,  58 

WINNIPEG,  Aug.  5.  -  Harold  A. 
Bishop,  58,  manager  of  the  Manitoba 
district  of  Famous  Players,  died  here 
following  a  heart  attack.  He  was  also 
second  vice-president  of  the  Manitoba 
Motion  Picture  Exhibitors  Association 
and  head  of  its  public  relations  com- 
mittee. Born  in  Britain,  he  came  to 
Canada  as  a  boy.  He  is  survived  by 
his  widow,  a  brother,  Leonard,  man- 
ager of  the  Hollywood  Theatre,  Tor- 
onto, and  a  brother  in  California. 


Fregonese  Will  Direct 
'Quixote'  for  Bronston 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  5.  -  Hugo 
Fregonese  has  been  signed  by  Samuel 
Bronston  to  direct  "Don  Quixote" 
which  will  be  filmed  in  Spain  in 
March,  1960.  Fregonese  is  currently 
in  Spain  conferring  with  novelist 
Carlos  Blanco,  who  has  been  engaged 
in  writing  a  version  of  the  Cervante 
classic  for  past  five  years.  Sonya 
Levien  will  adapt  the  Blalnco  version 
for  the  screen. 

The  picture  will  have  a  budget  of 
$4,000,000  and  will  be  in  Techniiama 
and  Technicolor. 

Fregonese  will  return  around  the 
middle  of  August  for  conferences  on 
casting  and  technical  discussions  with 
Bronston  and  associate  producer 
Jaime  Prados. 


Research  PI 


'ill 


New  Openings  Slated 
For  'Blue  Denim' 

Impressed  with  the  boxoffice  show- 
ing of  "Blue  Denim"  in  the  opening 
week  of  its  world  premiere  engage- 
ment at  the  Victoria  Theatre  here, 
20th  Century-Fox  is  moving  up  open- 
ings in  several  key  cities. 

The  picture,  which  has  grossed 
over  $39,000  in  its  first  seven  days 
at  the  Victoria,  according  to  theatre 
management,  now  moves  into  the 
Midtown,  Philadelphia,  Aug.  12, 
Memorial  Theatre,  Boston,  Aug.  19; 
Beverly,  Los  Angeles,  Aug.  20;  and 
will  be  the  next  attraction  at  Chi- 
cago's State  Lake. 


Book  'Ben-Hur' 

PITTSBURGH,  Aug.  5.  -  Metro- 
Goldwyn-Mayer's  "Ben-Hur"  has 
been  booked  for  the  Warner  Theatre 
here  under  an  exclusive  arrangement 
for  that  area.  Announcement  was 
made  by  M.  A.  Silver,  Stanley- Warner 
executive,  and  John  Maloney,  MGM 
representative.  The  picture  will  open 
in  February. 


Three  for  'Victoria  X' 

Three  installations  of  "Victoria  X" 
70/35mm  projectors  in  the  U.  S.  are 
reported  by  George  Hornstein,  head 
of  Cinematograph,  Inc.,  New  York, 
American  distributors.  The  theatres 
are  Century  Theatres'  Shore  in  Hunt- 
ington, N.  Y.,  Interstate's  State  in 
Wichita  Falls,  Tex.,  and  the  Center  in 
St.  Petersburg  Fla.  The  Shore  seats 
1900;  other  two  under  700. 


'70'  Projectors  Installed 

MEMPHIS,  Aug.  5.  -  "National 
Seventy"  ( Bauer  70 /35mm )  projectors 
are  being  installed  in  the  Crosstown 
Theatre  here  by  the  local  National 
Theatre  Supply  Company  branch, 
with  Emil  Jacob  of  Stuttgart,  Ger- 
many, supervising. 


{Continued  from  page  1 
the  Compo-American  Congress  ci 
hibitors  research  committee,  wh: 
working  with  ACE  and  Motion 
ture  Association  of  America  c! 
initial  four  project  program  to  h 
the  industry.  The  other  projecl 
aid  to  small  theatres,  increased 
duction  and  film  advertising. 

Pickus    said    yesterday's  mi 
was  largely  exploratory  but  ha 
suited  in  the  establishment  of 
icy  for  the  committee's  work,  > 
is  that  "We  shall  attempt  to  eve 
research  program  with  the  obji 
of  bringing  about  an  improvemt 
our  business.  We  are  not  prepai 
state  what  its  nature  will  be, 
will  take  several  meetings  to 
plans  into  shape.  This  will  be  a  , 
ing  committee  and  will  continn 
efforts  until  it  has  agreed  on  a  i 
gram." 

Research  Not  a  New  Activit; 

Both  MPAA  and  Compo  hav  i 
perimented  previously  with  inc  i 
research,  the  former  having  h 
study  made  of  frequency  of  tl:  I 
attendance  and  reasons  for  no  ■ 
tending  more  often.  Compo  for; 
eral  years  has  had  a  research  ; 
mittee.  Walter  Reade,  Jr.  resign 
its  chairman  last  year  contendini 
without  financing  nothing  coul 
attempted.  There  is  specific  pro^ 
that    any    plan    developed  by, 
Compo  committee  must  also  inclv 
plan  for  financing  it.  No  fund: 
to  be  paid  out  of  the  Compo  tre 
for  this  purpose. 

Roach  Names  Feinstt 

Dick  Feinstein  has  been  appo; 
New  York  branch  manager  foi 
Hal  Roach  Distribution  Corp.,  il 
announced  yesterday  by 
Sachson,  general  sales  mar 
Feinstein  has  been  with  the  I 
organization  for  three  years  as  s 
ant  branch  manager.  Prior  to  th 
was  with  Universal  and  M-G-M. 
stein  is  replacing  Ira  Michaels,  v 
new  association  with  another  com 
will  be  announced  shortly. 

'Affair^  Here  Aug.  l4 

Twentieth   Century-Fox's  "A 
vate's  Affair,"  will  open  Aug.  1 
the  Paramount  Theatre  here. 


OF  BETTER  ANH 
FASTER  SPECIAL 

TRAILERS 

From  Dependable  / 

CEI33/ 


/ 


I32T  S.  Wabash  Chicago  630  Ninth  Ave.  New 


MOTION  PICTURE  DAILY  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor:  Richard  Gertner  News  Editor-  Herbert  V.  F 
Advertismg  Manager;  Gus^H.,_Fausel_,  Production  Manager,  TELE_V_ISION  TODAY,  Charles  S.  Aaronson,  Editorial  Directorf  Pink°y' Herman,  V^^^^^  I 

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Circle 
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n   oo^ti^n        Tv/r„t.v;„   r>-  »  '  ■    \s      ij  '  Vt>  ""^^^T-    * — i^^'".,.    xi^ia.u,    ^^^i.^,   incancs  anu  jjtiici  i\.ciic5iimciii  iviercnanuismg,  each  published  13  times  a' 

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1  sday,  August  6,  1959 


Motion  Picture  Daily 


3 


I  Quigley  Publications  takes  an  advance  look  at 


The  Best  of  Everything 


Praduction  Value,  Star 
Interest,  Exploitation 
He  a  vy  for  Ne  w  Fox  Film 


WHEN  Simon  &  Schuster  early 
last  year  sent  the  first  galley 
proofs  of  Rona  JafFe's  "The  Best 
of  Everything"  to  producer  Jerry  Wald, 
a  chain  of  events  was  started  which  will 
have  its  climax  in  early  October  with 
the  world  premiere  of  the  big  20th  Cen- 
tury-Fox motion  picture  adaptation  in 
CinemaScope  and  De  Luxe  color.  Miss 
JafFe's  700-page-plus  novel,  which  re- 
counts the  peaks  and  pitfalls  in  the  lives 
of  several  career  girls  in  present-day 
New  York  City,  took  five  months  and 
five  days  to  write.  The  film  has  been 
in  preparation  for  more  than  a  year. 

As  he  always  does,  Mr.  Wald,  as  soon 
as  he  had  secured  the  rights  to  the 
novel,  set  about  to  give  "The  Best  of 
Everything"  just  exactly  that,  in  pro- 
duction values,  star  interest,  technical 
talent  and  promotional  excitement. 
(For  some  time  now,  all  letters  coming 
from  the  20th-Fox  organization  have 
closed  with  sincere  wishes  for  the  best 
of  everything.) 

To  direct  the  Edith  Sommer-Mann 
Rubin  screenplay  Mr.  Wald  signed  Jean 
Negulesco,  the  director  who  made  a  mo- 
tion picture  star  out  of  Rome  in  "Three 
Coins  in  The  Fountain."  Mr.  Wald  and 
Mr.  Negulesco  hope  that  they  have  done 
this  again  with  New  York  in  "The  Best 
of  Everything" — the  modern  New  York 
that  is  personified  by  the  new  and  hand- 
some Seagram  building.  Extensive  lo- 
cation work  was  done  there  and  in  other 
parts  of  the  city  earlier  this  year. 

The  world  premiere  of  the  picture  is 
to  be  held  in  Dallas  in  recognition  of 
the  huge  contest  currently  being  held 
throughout  Texas  by  Interstate  Thea- 
tres. The  object  of  the  contest  is  to  find 
a  new  name  for  actress  Linda  Hutchings 
who  has  a  small  part  in  the  film. 

One  of  the  major  points  of  the  gen- 
eral exploitation  campaign  on  the  pic- 
ture will  be  the  title  song,  written  by 
Sammy  Cahn  and  Alfred  Newman,  and 
which  is  due  to  be  recorded  by  a  va- 
riety of  artists  and  given  an  extensive 
build-up  before  the  first  engagements. 


Diane  Baker,  Suiy  Parker  and  Hope  Lange,  whose  New 
York  adventures  are  depicted  in  "The  Best  of  Everything." 


Saga  of  Tillie  the  Toiler 

By  Jerry  Wald,  producer  of  "The  Best  of  Everything" 

EVER  since  that  auspicious  day  when  women  won  their  "independence" 
from  men,  were  given  the  vote,  and  left  their  homes  for  the  office, 
their  adventures  in  the  world  of  business  have  been  splendid  fodder 
for  the  novelist,  the  dramatist,  and  the  moviemakers.  In  the  days  of  the 
nickelodeon,  "Heaven  Help  the  Working  Girl"  was  a  title  well  calculated  to 
draw  audiences  to  the  ticket-wicket  to  plunk  down  their  nickels  in  abundance. 

The  price  of  admission  to  a  movie 
has  gone  up  somewhat  since  then, 
but  the  saga  of  Tillie  the  Toiler  is 
still  being  imprinted  on  celluloid. 
How  could  it  be  otherwise?  As  long 
as  ladies  work — and  we  are  certainly 
not  suggesting  that  they  should  ever 
stop — what  happens  to  them  in  and 
out  of  the  office  will  continue  to  pro- 
vide potent  dramatic  interest. 

There  is  something  inescapably 
"modern"  about  the  office  as  a  set- 
ting for  a  drama,  especially  when 
ladies-at-work  are  involved.  Hence, 
although  the  "silents"  produced  such 
titles  as  "Nellie,  The  Beautiful  Cloak 
Model"  and  "Bertha,  The  Sewing  Machine  Girl,"  it  was  not  until  the  advent  of 
talkies  that  the  career  girl  really  came  into  her  own  on  the  screen.  In  1930 
Faith  Baldwin's  "Office  Wife"  was  imprinted  on  celluloid  with  Dorothy  Mackaill, 
Joan  Blondell  and  Lewis  Stone.  Later  came  "Skyscraper  Souls." 

Later  in  the  'thirties  the  young  career  girl  became  the  subject  for  a  number 
of  delightful  sophisticated  comedies  on  the  subject,  such  as  "She  Married  The 
Boss,"  "More  Than  A  Secretary"  and  "Wife  Versus  Secretary,"  the  latter  starring 
Clark  Gable,  Jean  Harlow  and  Myrna  Loy.  A  bit  later  the  white  collar  girl  was 
epitomized  in  Christopher  Morley's  "Kitty  Foyle"  with  Ginger  Rogers,  and 
Rosalind  Russell  became  the  career  girl  par  excellence  in  "Hired  Wife,"  "His 

[Continued  on  following  page] 


4 


Motion  Picture  Daily 


Thursday,  August  t! 


19! 


Artist  -  Director  Discovers 
Glamor  in  N.  Y.  Skyline 


by  Warren  G.  Harris 

Jean  Negulesco  was  an  ideal  choice 
to  direct  "The  Best  of  Everything." 
Jerry  Wald  wanted  to  put  the  "new" 
New  York  on  the  screen  —  the  latest  build- 
ings, the  New  York  which  hasn't  been 
shown  to  glamorous  advantage.  Who  else 
for  the  directorial  chore  but  the  man  who 
had  put  the  glories  of  Rome  on  Cinema- 
Scope  canvas  to  the  delight  of  millions 
in  "Three  Coins  in  the  Fountain."  The 
French  Riviera  and  Paris  had  never 
gleamed  as  brightly  as  in  Color  by  De 
Luxe  and  by  the  hand  of  Jean  Negulesco 
in  "A  Certain  Smile." 

The  gleaming  skyscrapers  of  New  York 
beckoned  to  Negulesco  when  he  arrived 
with  cast  and  crew  for  location  filming 
on  "Best."  In  addition  to  his  skill  with 
location  backgrounds,  Negulesco  has 
long  been  one  of  Hollywood's  top  han- 
dlers of  love  stories.  The  rich,  romantic 
atmosphere  of  the  Rona  Jaffe  novel  was 
another   perfect  setting  for  Negulesco. 

Negulesco,  before  his  introduction  to 
the  World  of  motion  pictures,  was  quite 
a  well-known  serious  painter  and  de- 
lineator of  the  times  around  us.  Having 
studied  with  some  of  the  best-known 
artists  of  the  day  in  Paris,  Budapest  and 
Rome,  Jean  developed  into  a  creator  of 
visuals  depicting  the  histories  that  were 
making  news  across  the  globe.  Reaching 
Hollywood  in  1927,  Negulesco  decided 
that  the  movies  contained  the  elements 
he  needed  to  express  himself. 

At  Paramount  Pictures,  Jean  was  ap- 
prenticed to  the  top  producer  of  the 
studio,  Benjamin  Glazer,  who  in  collabo- 
ration with  Jean,  turned  out  some  of  the 
biggest  grossing  films  of  that  period. 
Universal  pictures  was  lucky  enough  to 


Suzy  Parker  listens  to  director  Jean  Negii- 
/ssco  on  tlie  set  during  shooting. 


put  in  a  strong  bid  for,  and  receive  the 
services  of,  Negulesco  soon  after  his 
three-year  association  with  Glazer  ended. 
In  1948,  20th  Century-Fox  induced  the 
now  distinguished  director,  writer,  pro- 
ducer to  sign  a  long-term  contract,  to 
which  he  is  still  a  party. 

Negulesco  himself  does  not  have  a 
correct  count  of  all  the  films  he  has  been 
associated  with.  The  gleaming,  sophis- 
ticated steel  towers  of  the  city  of  New 
York  are  many  things  to  many  people. 
Cold  and  forbidding  to  those  they  don't 
know— warm  and  encompassing  to  those 
that  know  them  best.  "The  Best  Of  Every- 
thing" is  a  challenging  and  engrossing 
ideology  for  a  director  to  transfer  to 
film.  Negulesco,  in  the  spirit  of  art,  has 
performed  this  task  with  grace  and  skill. 


"Tillie  the  Toiler" 

{Continued  from  preceding  page) 

Girl  Friday,"  and  "Take  A  Letter,  Darl 
ing."  During  the  second  World  War  th 
Washington  career  girl  was  seen  ii 
"Government  Girl"  and  "The  More  Tli 
Merrier,"  and  a  bit  further  down  th.; 
scale  the  plain  working  girl  of  the  tim 
had  her  story  told  in  "Swing  Shifi 
Maisie"  and  "Rosie  The  Riveter." 

It  has  been  some  time  now,  thoiio-h. 
since  the  career  girl  has  been  looked 
into  on  the  screen,  and  when  Ron 
Jaffe's  smash  best-selling  novel,  "Th 
Best  Of  Everything,"  hit  the  bookstall 
we  decided  that  it  was  a  perfect  sul) 
ject  for  a  movie.  It,  too,  deals  with  tli- 
white  collar  girl,  but  because  the  bool 
is  as  up-to-date  as  this  year's  jet,  tin 
probing  of  its  subject  matter  is  deepe 
and  the  license  it  takes  broader.  Tin 
personal  problems  of  the  girls  it  deal 
with  are  those  that  most  often  confron 
the  young  lady  of  today  when  she 
plunges  into  the  highly  competitive  at 
mosphere  of  the  business  world,  anc 
every  young  woman  is  going  to  reco 
nize  a  bit  of  herself  somewhere  in  thi 
film  when  she  sees  it. 

To  portray  this  group  of  young  ladie 
storming  the  bastions  of  a  top  publish 
ing  company,  we  have  assembled  a  bril 
liant  cast  of  younger  players  that  in 
eludes  Hope  Lange,  Su:zy  Parker,  Diane 
Baker,  Stephen  Boyd,  Martha  Hyer,  Sut 
Carson,  Robert  Evans  and  Donald  Har 
ron.  The  film  is  being  directed  by  Jear 
Negulesco,  who  worked  with  me  in  tht 
now  famed  film  classic,  "Johnny  Be 
linda."  In  addition  Louis  Jourdan  play 
"David  Savage"  and  Joan  Crawforc 
makes  an  exciting  return  to  the  screer 
in  "The  Best  Of  Everything"  as  "Aman 
da  Farrow"  and  Brian  Aherne  plays  th( 
role  of  "Mr.  Shalimar"  —  two  senio) 
editors  of  the  publishing  firm,  man> 
floors  high  in  New  York's  newest  anr 
most  dazzling  skyscraper. 

And  so  Hollywood  continues  to  give 
due  homage  to  the  working  girl.  We 
like  to  think  of  the  ladies  when  we  are 
making  films — we  like  to  please  them 
to  make  films  that  they  will  especially 
enjoy.  What  better  way  to  do  this  than 
to  illuminate  and  perhaps  help  solve 
on  the  screen  the  problems  that  every 
girl  embarking  on  a  "career,"  no  matter 
how  humble,  must  face.  We  certainly 
think  the  working  girl  deserves  "Thei 
Best  Of  Everything!" 


The  New  York  skyline,  left,  is  actually  - 
co-star  of  the  picture,  under  the  sensitive 
handling  of  director  Jean  Negulesco.  Here 
are  Diane  Baker  and  Robert  Evans  on  th  ' 
sidewalks  of  New  York. 


I 


day,  August  6,  1959 


Motion  Picture  Daily 


5 


Career  Girl's  View  of  Career 
Girls  Makes  Book  and  Film 


by  Vincent  Canby 


year  ago  last  June,  at  the  insti- 
gation of  her  publisher  and  with 
the  whole-hearted  approval  of  a 
notion  picture  producer  who  had  just 
lought  lier  work,  a  petite,  dark-eyed 
uthoress  showed  up  at  the  Simon  & 
ichuster  booth  at  the  annual  book  sel- 
prs  convention  in  Atlantic  City  to  auto- 
raph  hundreds  of  complimentary,  pre- 
i|iublication  copies  of  her  first  novel, 
liat  was  three  months  before  the 
lovel's  official  publication  date,  and 
i|omething  of  an  innovation.  Most  pub- 
lishers keep  their  authors  safe  in  New 
ifoik  and  brush  off  the  book  sellers 
jonvention  with  free  books  and  bro- 
ihures. 

I  The  authoress,  of  course,  was  Miss 
fona  Jaffe;  the  novel,  "The  Best  of 
jlverything,"    and   the   film  producer, 
jierry  Wald.  The  Atlantic  City  personal 
(iPpearance  was,  in  effect,  the  first  gun 
3  be  fired  in  the  long-range  promotion 
^ampaign  which  has  been  carried  on  by 
Ir.  Wald  ever  since  he  first  took  a  fancy 
ji  Miss  Jaffe's  romantic  and  frank  ac- 
ount  of  what  can  happen  to  white  col- 
ir  girls  in  the  concrete  canyons  of  New 
ork.  The  book  sellers  left  Atlantic  City 
^)  return  to  their  crannies  and  read  the 
ook.   Before    September  publication, 
jiore  than  40,000  copies  were  on  order 
nd  within  a  week  after  publication,  the 
jook  was  on  the  best  seller  lists. 
In  her  New  York  apartment  last  week, 
[iss  Jaffe,  five-foot-two  in  bare  feet, 
ireador    pants    and    oversized  white 
lirt,  talked  about  the  book,  the  forth- 
)ming  20th-Fox  adaptation  of  it,  how 
le  writes,  career  girls  in  today's  Amer- 
.  an  society,  and  the  entire  phenomenon 
.  lat  "The  Best  of  Everything"  now  rep- 
ssents  to  her.  Like  Mr.  Wald  whom 


she  admires  tremendously.  Miss  Jaffe 
is  her  own  best  press  agent. 

She  is  also — and  quite  infectiously  so 
— totally  amazed  and  delighted  with  all 
the  things  that  have  happened  to  her 
as  the  young  and  pretty  author  of  a 
best-selling  novel.  As  a  matter  of  fact, 
she  could  be  one  of  her  own  heroines, 
except  that  her  own  success  story  might 
seem  a  little  corny. 

A  quick  and  candid  conversationalist, 
she's  also  extremely  good  copy.  On  the 
matter  that  some  critics  thought  her 
book,  perhaps,  quite  frank:  "I  read  it 
and  I  wasn't  shocked."  Concerning  the 
busy  social  life  in  Hollywood:  "It's  cer- 
tainly not  conducive  to  working,  but  it's 
conducive  to  thinking  about  working." 
Her  age:  "Twenty-seven,  but  when  you 
say  that  people  usually  think  you're 
really  37.  I  know  that  (name  of  female 
star  deleted)  has  been  saying  she  was 
24  for  the  last  six  years." 

How  had  she  come  to  write  "The  Best 
of  Everything"?  "I  wanted  to  write  a 
novel  and  this  was  a  subject  I  knew  some- 
thing about."  She  feels  very  strongly 
about  the  war  between  the  sexes  as  it's 
waged  around  the  typewriters  and  water 
coolers  on  the  fringes  of  New  York's  so- 
called  glamor  industries,  i.e.  publishing, 
television,  the  theatre.  She  loves  New 
York,  finds  it's  as  glamorous  as  it's  re- 
puted to  be  and  says,  "If  I  hadn't  been 
born  here,  I'm  sure  I  would  have  eventu- 
ally come  here  anyway." 

These  are  some  of  the  ideas  she  is 
touching  upon,  and  has  touched  upon,  in 
numerous  interviews,  first  in  connection 
with  the  book  and  now  in  connection 


Rono  Jaffe,  author  of  "The  Besf  of  Every- 
thing" in  her  New  York  apartment  with  an 
impressionist  drawing  given  her  by  Jean 
Negulesco  who  directed  the  picture. 


with  the  film.  She  has  also  covered  the 
subject  fairly  thoroughly  in  a  number 
of  articles  she  has  written  and  is  writing 
for  such  publications  as  Coronet  and 
other  national  magazines.  Of  course, 
every  time  she  or  her  name  appears,  it 
reminds  readers  more  or  less  directly  of 
the  upcoming  film. 

One  of  the  nicest  comments  on  her 
present  fame,  she  thinks,  was  made  by 
her  father,  the  principal  of  a  Jackson 
Heights  school.  When  the  "Best  of  Every- 
thing" crew  was  shooting  on  location  out- 
side the  Seagram  Building  in  New  York, 
he  visited  the  "set"  and  was  amazed  at 
all  the  extras,  technicians,  stars,  etc.  on 
hand.  "Just  think,"  he  said  to  his  daugh- 
ter, who  only  two  years  ago  was  one  of 
the  anonymous  working  class,  "you've 
given  work  to  all  these  people." 


Stephen  Boyd  and 
Hope  Lange  discuss 
their  problem  in  a 
scene  from  the  pic- 
ture against  a  sky- 
line background  of 
New  York's  glamor- 
ous Park  Avenue. 


Clip  this  advance  service  ad  out  of  ttiis  bool<  today.  Keep 
it  in  your  active  file.  Refer  to  it  constantly.  It's  not  too  soon 
to  begin  planning  your  32 -step  campaign  now! 


REASON  NO, 


1 


JERRY  WALD'S  production  of  THE  BEST  OF  EVERYTHING  is  alert  to  the  demands 
of  today's  market -fresli,  bright  entertainment  with  meaning  to  today's  world- 
subject  matter  which  touches  the  lives,  the  hearts,  and  the  minds  of  our  generation 


REASON  NO. 
LOUIS 

((5/<7/) 

JOURDAN 

Is  in 

THE  BEST  OF 
EVERYTHING 


•■r 


'4  -.•'■iaX.s 


MARTHA  (Some  Came 

Running)  HYER  iS  in 

THE  BEST  OF  EVERYTHING 


D/ary  of  Anne  Frank) 

BAKER  is 

THE  BEST  OF  EVERYTHING 


BRIAN  (My  Fair  Lady) 

AHERNE  is  in  THE  BEST 
OF  EVERYTHING 


ROBERT  (.The  Sun  Also  Rises) 

EVANS  is  in 

THE  BEST  OF  EVERYTHING 


JOAN 

(Academy Award- 
Winning) 

CRAWFORD 

is  in 

THE  BEST  OF 
EVERYTHING 


^  NOTHING'S  TOO 
f  GOOD  FOR  YOO 

...AND  THERE'S 

NOTHING 
BETTER  THAN 

THE  BEST 


Reasons 
11-32 
follow 


REASON  NO. 


DONALD  HARRON 

The  brilliant 
young  actor 
from  the 
Broadway  stage 

REASON  NO 

14 

SUE  CARSON 

The  popular 
night  club 
comedienne 
makes  her  debut 
on  the  screen 


ALFRED  (South  Pacific) 

NEWMAN  is  scoring 
THE  BEST  OF  EVERYTHING 


REASON  NO. 

16 


SAMMY  CAHN  and  ALFRED  NEWMAN 

are  writing  tlie  title  song  for 
THE  BEST  OF  EVERYTHING 


REASON  NO. 

17 


BILL  {Peyton  Place)  MELLOR 

is  the  cinematographer  of 
THE  BEST  OF  EVERYTHING 


REASON  NO. 

18 


NATIONAL  MAGAZINE  ADVERTISING  CAMPAIGN  features  inquiring  reporter  series 
m  virtually  every  important  periodical,  specially  written  for  each  publication  asking 
personalities  in  cast  to  respond  to  question  "What  is  THE  BEST  OF  EVERYTHING?" 


REASQNJQ. 

f  ^  ^^bulous  national  promotion  campaign  to 

■  presell  THE  BEST  OF  EVERYTHING  is  being 

conducted  with  a  leading  department  store  chain  across 
the  U.  S.,  with  leading  fashion  magazines,  with  manufacturers 
and  retailers  of  products  which  are  eager  to  tie-in  to  the 
automatic  title  identification-assuring  the  exhibitor  in  every 
community  local  newspaper  sections,  window  displays,  fashion 
shows,  radio  spots  and  special  stunts 

REASON  NO. 

Tremendous  publicity  penetration  on 

THE  BEST  OF  EVERYTHING  from 
national  secretary  contest,  name  the  girl  contest  in  Texas, 
syndicate  and  wire  photo  service  coverage  of  Suzy  Parl(er 
in  New  York,  return  to  screen  of  Joan  Crawford,  etc. 

REASON  NO. 

LIFE  MAGAZINE  begins  saturation 
of  THE  BEST  OF  EVERYTHING  with 
spread  of  Suzy  Parker!  ESQUIRE  breaks  cover  story  on 
Suzy  Parker!  Followed  by  covers,  spreads,  features  in 
^  NEWSWEEK,  CORONET,  AMERICAN  WEEKLY, 
SATURDAY  EVENING  POST,  COSMOPOLITAN,  and 
more  coverage  / 


LIFE 


1 1  & 


BIG  MUSIC 

PROMOTION 

on  title  song 

THE  BEST  OF 
EVERYTHING 

supported  by 
disc  jockeys, 
radio  stations, 
sheet  music, 
top  name  recordings 
on  leading  labels 


4a. 


REASON  NO. 


SOUNDTRACK 
ALBUM 

'^lip      featuring  the 

"Symphony  of  a  Big  City" 


Star  Themes  froin  film 


■ NOTHING'S  TOO 
GOOD  FOR  YOU 
■  ...AND  THERE'S 
NOTHING 
BETTER  THAN 


THE  BEST 


Reasons 
24-32 
follow 

 ■  _/— ' 


REASON  NO. 


OUTSTANDING  NEWSPAPER  AD  CAMPAIGN 

including  hand-tailored  special  copy  to  run 
off  the  movie  page  on  pages  2  and  3,  women's 
pages,  sports  pages,  book  pages 


REASON  NO. 


f  am  IK:* 
■■m  ^ 


POCKET  BOOKS  will  publlsli 
the  paperback  edition  of 
THE  BEST  OF  EVERYTHING  in  a  first  printing  of 
five  million  copies 

REASON  NO. 


NBC  MONITOR  lias  taped  all  the  stars  of  THE 
BEST  OF  EVERYTHING  and  is  now  airing  seg- 
ments one  at  a  time  all  Summer  long -for  3  months  before  release 

REASON  NO. 


THE  BEST  OF  EVERYTHING  will  open  with  a 
unique  7  minute  prologue  showing  many  aspects 
of  Manhattan  accompanied  by  a  full  symphonic  score.  This  will  be 
a  motion  picture  "Symphony  of  a  Big  City " 


REASON  NO. 

The 
story 
of 

THE  BEST  OF  EVERYTHING 

has  all  of  the  sensational 
elements  of  a  big  city 
PEYTON  PLACE 

REASON  NO. 


m 


REASON  NO. 

7500  WORD  ^ 
SERIALIZATION 

of  Rona  Jaffe's  THE  BEST  OF 
EVERYTHING  will  be  syndicated  nation- 
ally in  important  newspaper  outlets 
in  hundreds  of  cities  and  towns 


FREE  INTERVIEW  RECORD  with  the  stars  of 
THE  BEST  OF  EVERYTHING  containing 
separate  interview  with  each  player  will  be  available  from  20th 
for  local  radio  stations 


REASON  NO. 


THE  BEST  OF  EVERYTHING  will  show 
the  new  New  Yorl<-the  ultra  modern 
aspects  of  the  world's  most  dazzling  city- in  beautiful 
Color  by  De  Luxe  and  CinemaScope.  All  of  the  exteriors 
were  photographed  on  actual  New  York  locations, 
assuring  the  film  of  tremendous  visual  appeal. 


REASON  NO. 


bt 


No  expense  or  effort 
spared  in  the  advertising 
campaign  heralding  this  important  motion, 
picture.  THE  BEST  OF  EVERYTHING 
WILL  INDEED  BE  GIVEN  THE  MOST 
AND  THE  BEST  OF  EVERYTHING! 


ihursday,  August  6,  1959 


Motion  Picture  Daily 


11 


REVIEW: 

The  30-Foot  Bride  of  Candy  Rock 

Columbia 


Hollywood,  Aug.  5 

The  late  Lou  Costello,  Dorothy  Provine  and  Gale  Gordon  are  the 
central  figures  in  a  science  fiction  comedy,  developed  from  a  story  idea 
by  Jack  Rabin  and  Irving  Block,  who,  with  Louis  DeWitt  also  created 
the  special  photographic  effects. 

Costello  portrays  an  independent  rubbish  collector  in  love  with  Miss 
Provine,  niece  of  Gordon,  who  owns  or  controls  every  business  in  the 
town  of  Candy  Rock  except  Costello's. 

In  the  screenplay  by  Rowland  Barber  and  Arthur  Ross,  drafted  from 
a  story  by  Lawrence  L.  Goldman,  Costello  invents  a  machine  from  bits 
of  rubbish  which  he  calls  "Max."  The  machine  reacts  to  the  personality 
of  the  inventor  and  performs  wishful  miracles  when  the  comedian  puts 
it  into  the  proper  frame  of  "mind." 

The  far-fetched  comedy  is  drawn  from  situations  affected  by  Miss 
Provine's  growth  to  a  30-foot  woman  when  she  enters  a  mysterious  can- 
yon called  Dinosaur  Springs.  Gordon  misconstrues  Costello's  explanation 
of  Miss  Provine's  growth  and  insists  that  he  marry  her. 

Special  effects  bid  for  laughs  during  the  marriage  ceremony,  the  honey- 
moon night,  breakfast  the  following  morning  with  her  difficulty  in  hand- 
ling the  pots  and  pans;  and  an  army  unit  on  maneuvers  who  mistake 
her  for  someone  from  another  planet. 

Miss  Provine  leaves  her  mountain  hideout  and  makes  an  appearance 
in  Candy  Rock,  frightening  the  town  and  endangering  her  uncle's  chances 
for  political  ambitions.  Costello  pleads  with  "Max"  to  reduce  his  bride's 
size.  Everything  returns  to  normal,  but  the  fadeout  shows  Costello's  dog 
grown  into  giant  size  proportion. 

Sidney  Miller  directed  for  executive  producer  Edward  Sherman  and 
producer  Lewis  J.  Rachmil. 

This  will  need  strong  support  to  register  at  the  box  office. 
Running  time,  75  minutes.  General  classification.  Release,  in  August. 

Samuel  D.  Berns 


^repose  End 


( Continued  from  page  1 ) 
'  the  stockholders.  It  points  out  that 
of  July  1  there  was  still  to  be  re- 
uped  approximately  $5,000,000  for 
e  cost  of  opening  and  equipping 
nerama  theatres  and  for  production 
jSts  of  the  latest  Cinerama  produc- 
ins,  and  for  losses  incurred  in  cer- 
in  theatres. 

jAs  of  the  same  date,  only  13  of  the 
Tinal  27  domestic  Cinerama  thea- 
;s  were  still  operating.  Of  these,  10 
V  exhibiting  "South  Seas  Adven- 
|re,"  the  last  Cinerama  picture 
ide  and  it  is  expected  that  many 
I  these  will  terminate  Cinerama  ex- 
bition  by  fall.  Of  16  Cinerama  thea- 
:;s  opened  in  foreign  countries,  13 
p  still  operating,  three  of  them 
th  the  last  Cinerama  picture. 

\     Sees  'No  Future  Potential' 

C.  P.  stockholders  are  told:  "Inas- 
jach  as  Stanley  Warner  has  ceased 
oduction  of  new  pictures,  and  in 
;w  of  the  large  amount  still  to  be 
:ouped  by  them  before  your  com- 
ny  can  participate  to  the  extent  of 

per  cent  in  the  profits,  we  believe 
pre  can   be   no   future  Cinerama 
Itential  for  your  company  in  its  ar- 
|igements  with  Stanley  Warner." 
Broadening  the  business  purposes 

CP.  cannot  be  advanced  until  the 
3posed  arrangement  with  S-W  is 
nsummated,  the  stockholders  are 
d.  It  is  noted  that  if  the  plan  is 
jproved,  CP.  will  have  authorized 
it  unissued  stock  in  the  amount  of 
j5,500  shares  and  10,000  shares  of 
asury  stock. 

ilf  the  holders  of  more  than  five 
r  cent  of  C.P.'s  outstanding  stock, 
51,725  shares,  object  to  the  plan 
d  demand  payment  for  their  stock, 
her  S-W  or  C.P.  have  the  right  to 
iacel  the  agreement.  If  approved  by 
ckholders  in  sufficient  numbers, 
ising  of  the  ageement  would  take 
;ice  on  the  day  of  the  annual  meet- 

1       Slate  7  for  Reelection 

Nominated  for  reelection  at  the 
eting  are  the  present  board  mem- 
rs,  Leonard  E.  Edelman,  Theodore 
;  Kupferman,  Irving  N.  Margolin, 
ijiarles  B.  Ripley,  Joseph  L.  Skozen, 
ii  Stevens  and  Milo  J.  Sutliff. 

i C.P.'s  profit  and  loss  statement  for 
3  eight   months   ended   June  30 
3ws  gross  income  of  $83,891  from 
distributive  share  of  theatre  in- 
line,  and   $759  interest.  Expenses 
iiounted  to  $74,953,  leaving  a  profit 
$9,697.  The  balance  sheet  shows 
i  al  assets  of  $82,205  which,  if  the 
I  iposed  plan  is  approved,  would  be 
2;mented  by  the  $500,000  clear  to 
,1  received  from  S-W. 


tcquires  Rights  to  '^Taos' 

[ack  M.  Warner  Productions,  Inc., 
>  acquired  an  option  on  screen  and 
3vision  rights  to  the  recently  pub- 
led  novel,  "Taos,"  by  Irwin  M. 
icker.  Jack  M.  Warner  Prods,  was 
med  recently  by  the  young  produc- 
in  association  with  Samuel  Schnei- 
■  and  David  Richman.  They  said  a 
I  director  and  star  is  being  sought. 


'Tingler'  Bows 

,  ( Continued  from  page  1 ) 
ing  the  Halloween-type  out-front  bal- 
lyhoo, some  3,000  people  stayed  on 
through  the  wee  hours  to  fill  the  thea- 
tre to  capacity  and  scream  their  way 
through  the  debut  of  the  new  Per- 
cepto  process,  introduced  by  Castle, 
who  was  on  hand  for  the  event.  Some 
100  policemen  were  on  hand  to  re- 
strain the  crowds. 

The  entire  block  in  front  of  the 
theatre  was  roped  off  for  the  special 
"Dance  of  the  Tingler"  party,  hosted 
by  Dick  Osgood,  which  highlighted 
the  prescreamiere  festivities.  Green 
klieg  lights  and  green  marquee  added 
to  the  sipooky  atmosphere. 

Kreisler  to  UA 

{Continued  from  page  1) 
picture  association  was  with  Loew's 
international,  where  he  worked  for  12 
years  as  a  writer  and  editor.  He  also 
has  written  information  booklets  and 
special  material  for  the  Voice  of 
America  and  has  done  film  titling  for 
major  film  companies. 

Kreisler  served  for  four  years  in  the 
Air  Force  during  World  War  II. 
Prior  to  that  he  was  a  reporter  for  the 
Bronx  Home  News. 


'Disciple'  Opens  Aug.  20 

United  Artists'  "The  Devil's  Dis- 
ciple" will  open  on  Aug.  20  at  the 
Astor  Theatre  here. 


Hospital  Drive 

( Continued  from  page  1 ) 
lected  by  the  five  downtown  Pitts- 
burgh deluxe  theatres  the  Fulton  Har- 
ris, Penn,  Stanley  and  Warner,  with 
only  the  Stanley  having  completed  its 
collections.  The  other  four  theatres 
are  continuing  audience  collections  for 
the  length  of  current  engagements. 

"100  per  cent  cooperation"  was 
pledged  by  Ted  Manos,  for  his  18- 
theatre  Manos  Circuit.  Ernie  Stem 
made  a  similar  pledge  for  the  Associ- 
ated Theatres,  including  both  drive- 
ins  and  conventional  houses. 

In  all  Pittsburgh  area  theatres  and 
drive-ins,  collections  are  being  taken 
during  the  playing  of  top  attractions 
and  are  continued  throughout  the 
length  of  the  engagement,  with  one 
week  the  minimum. 


Princess  Awarded 

( Continued  from  page  1 ) 
will  film  an  adaptation  of  the  best- 
seller Book,  "Murder  Inc.,"  written 
by  Burton  Turkus  and  Sid  Feder. 
Turkus,  as  Assistant  District  Attorney, 
brought  to  trial  seven  members  of  the 
national  crime  syndicate  known  as 
Murder,  Inc.,  and  sent  all  seven  to 
the  electric  chair. 

Princess  purchased  film  rights  to  the 
book  several  months  ago,  but  wasn't 
free  to  use  the  title  until  now.  Presi- 
dent of  Princess  is  Burt  Balaban,  who 
will  produce  and  fibn  with  Larry  Joa- 
chim. 


National 
Pre-Selling 


RICHARD  MAREK  writing  in  the 
August  issue  of  "McCall's"  tells 
how  "Middle  of  the  Night"  left  a 
strong  and  lasting  impression  on  him. 

In  his  opinion  the  message  of  the 
film— that  love,  no  matter  how  pain- 
ful, is  still  an  essential  part  of  life- 
is  sensitively  conveyed.  This  Colum- 
bia film  is  a  realistic,  often  funny, 
often  touching  picture  of  "ordinary" 
people  with  complex  problems.  Paddy 
Chayefsky,  and  Delbert  Mann  have 
made  their  best  movie  since  "Marty." 
• 

"North  by  Northwest,"  Alfred 
Hitchcock's  new  MOM  production,  is 
reviewed  in  the  August  issue  of 
"Look." 

According  to  the  reviewer,  situ- 
ations in  this  film  are  nightmare- 
real.  The  development  concerns  a 
long  chase  in  which  Cary  Crant  who 
plays  a  New  York  advertising  execu- 
tive, is  mistaken  by  enemy  agents 
for  an  F.B.I,  man.  Grant's  efforts  to 
avoid  being  killed  and  his  entangle- 
ment with  the  enemy  leader's  mis- 
tress provide  the  picture  with  romance 
and  comedy  as  well  as  suspense.  This 
MGM  film  opens  at  Radio  City  Music 
Hall  today. 

• 

Lee  Remick,  who  portrays  the 
flirtatious  wife  in  Otto  Preminger's 
"Anatomy  of  a  Murder,"  was  the 
cover  girl  on  the  Aug.  2  issue  of 
"This  Week.' 

Roberta  Ashley  has  written  a  cove' 
story  on  Lee  Remick  for  this  issue  and 
thinks  she  has  a  good  chance  to  re- 
ceive an  Oscar  nomination  for  her 
part  in  "Anatomy." 

• 

Pat  Boone,  star  of  20th-Fox's 
"Journey  To  The  Center  of  the 
Earth,"  is  spotlighted  in  an  ad  for 
Slacktime  Casual  Clothes  appearing 
in  the  Aug.  3  issue  of  "Life." 
• 

Grace  Kelly,  cooling  off  in  the  blue 
Mediterranean  Sea  with  her  two  chU- 
dren,  appears  on  the  cover  of  "Look's" 
Aug.  18  issue.  An  intimate  report  of 
her  family  life  in  Monaco  is  in  the 
same  issue. 

• 

Edward  G.  Robinson,  one  of  the 
stars  of  "A  Hole  in  the  Head,"  is 
quoted  in  "Seventeen's"  July  issue 
saying  "Nobody  knows  that  I  did 
light  comedy  on  Broadway  long  be- 
fore I  ever  picked  up  a  Hollywood 
machine  gun." 

• 

"Don't  Give  Up  The  Ship"  with 
Jerry  Lewis  receives  a  laudatory  re- 
view in  the  August  issue  of  "Good 
Housekeeping." 

• 

"Anatomy  of  a  Murder,"  "Porgy 
and  Bess,"  "The  Big  Fisherman," 
"North  by  Northwest,"  and  "The 
Horse  Soldiers"  were  given  excellent 
review  ratings  in  the  September  issue 
of  "Photoplay." 

Walter  Haas 


12 


Motion  Picture  Daily 


Thursday,  August  6,  l)5i 


Television  Jqdaif 

NBC-TV  Will  Present  More  Than 
200  Specials  in  1959-60  Season 

The  NBC  Television  Network  will  present  more  than  200  special  programs 
during  the  1959-60  season,  said  to  be  the  greatest  number  ever  scheduled  by 
the  network.  Plans  for  the  new  season  were  outlined  yesterday  by  David  Levy, 
  vice-president,  NBC  Television  Pro- 

favor  Publicists  in 
TV  Trailer  Dispute 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  5.  -  Arbitra- 
tor Earl  J.  Miller  of  the  University 
of  California  has  ruled  in  favor  of  the 
Publicists  Assn.,  lATSE  Local  818, 
in  a  dispute  that  group  is  having 
with  Warner  Bros,  over  the  making  of 
trailers  for  Warner's  TV  films. 

The  Publicists  Association  claimed 
that  Warner  Bros,  was  violating  its 
contract  by  its  practice  of  having  non- 
members  of  the  Association  make  the 
trailers  for  its  TV  films,  "Maverick," 
"Lawman,"  "Colt  45,"  "Cheyenne," 
"Suagfoot"  and  "77'  Sunset  Strip." 
The  studio  practice  has  been  to  have 
the  producers  of  these  series  make 
the  trailers. 

Following  the  arbitration  hearings. 
Miller  ruled  that  this  work  was  prop- 
erly within  the  jurisdiction  of  the  Pub- 
licists Association  and  ordered  War- 
ners to  "proceed  promptly  to  make 
the  necessary  arrangements  which  will 
result  in  assigning  to  members  of 
Local  818  the  work  which  is  de- 
scribed in  Part  1  of  this  Award,  and 
which  includes  the  creation  and/or 
the  dissemination  of  TV  trailers." 


Defends  'Big  Profits' 
Of  TV  Contractors 

From  THE  DAILY  Bureau 

LONDON,  Aug.  .3  (By  Air  Mail).- 
The  big  profits  of  the  Independent 
Television  Authority  program  con- 
tractors were  strongly  criticized  this 
week  by  the  Parliamentary  Commit- 
tee on  Public  Accounts,  bringing  forth 
an  immediate  reaction  from  J.  Spen- 
cer Wills,  chairman  of  Associated- 
RediflFusion.  Wills  doubted  whether 
commercial  television  in  Great  Britain 
would  have  started  at  all  unless  the 
original  contractors  had  been  granted, 
for  a  period  of  eight  and  three-quar- 
ter years,  the  whole  of  any  profits 
which  might  be  made. 

Wills  added  that  the  only  reason 
the  contractors  appointed  since  1957 
had  made  big  profits,  or  indeed  any 
profits  at  all,  was  that  they  were  sup- 
plied with  network  programs  by  the 
four  original  contractors  at  a  fraction 
of  such  programs'  cost  of  production. 
The  companies  could  have  no  eco- 
nomic existence  unless  they  took 
most  of  their  programs  from  the 
network.  Wills  said.  If  they  were  to 
pay  even  the  average  per  capita  cost 
of  production  of  those  programs  their 
profit  and  loss  accounts  would  look 
very  different,  he  added. 


grams  and  Talent. 

Many  stars  of  the  entertainment 
world  already  have  been  signed  to 
appear  in  the  wide  range  of  program- 
ming that  will  comprise  the  NBC- 
TV  specials  next  season.  The  roster 
includes  Ethel  Merman,  Laurence 
Olivier,  Maurice  Evans,  Ingrid  Berg- 
man, Alec  Guinness,  Shirley  Booth, 
James  Stewart,  Frank  Sinatra,  Dean 
Martin,  Victor  Borge,  Bob  Hope, 
Jerry  Lewis,  Milton  Berle,  Julie  Har- 
ris, Jimmy  Durante,  Geraldine  Page, 
Tony  Curtis,  George  Burns,  Cyd 
Charisse,  Judith  Anderson,  Richard 
Burton  and  Jack  Paar. 

Creativity  Emphasized 

Accenting  the  emphasis  on  crea- 
tivity running  throughout  the  pro- 
duction schedule  is  the  network's 
signing  of  many  of  TV's  most  im- 
portant producers  and  directors.  Levy 
said.  They  include  Robert  Alan  Aur- 
thur,  Alex  Segal,  Delbert  Mann, 
Hubbell  Robinson,  Dore  Schary,  John 
Frankenheimer,  George  Schaefer, 
David  Susskind,  Alex  March,  Mildred 
Freed  Alberg,  Jess  Oppenheimer  and 
Barry  Wood.  Writers  providing  orig- 
inal television  dramas  on  NBC  next 
season  will  include  S.  Lee  Bogostin, 
Reginald  Rose,  Archibald  MacLeish, 
James  Costigan  and  David  Shaw. 

Commenting  on  the  over-all  spe- 
cials schedule.  Levy  referred  to  the 
objectives  of  NBC  as  being  primarily 
"to  offer  the  best  in  television,  re- 
gardless of  its  form— no  matter  what 
its  source  may  be."  Levy  described 
a  special  as  "a  half-hour,  hour,  90- 
minute  or  two-hour  show  which  has 
a  distinctive  quality  making  it,  by 
its  nature,  different  from  week-to- 
week  standard  network  entertainment 
fare." 

Three  Nights  Weekly  Slated 

NBC  has  set  aside  three  hours  on 
three  different  nights  every  week  for 
special  programming.  The  "Sunday 
Showcase"  series  (8-9  P.M.)  will  offer 
original  dramas,  musical  and  variety 
programs.  The  Ford  Motor  Co.  series 
of  39  specials  is  set  for  Tuesdays 
(9:.30-10:30  P.M.),  and  Fridays  will 
also  be  highhghted  by  hour-long 
specials  (8:30-9:30  P.M.)  encompass- 
ing broad  areas  of  entertainment. 

Supplementing  these  three  hours, 
the  NBC-TV  Network  will  schedule 
others  throughout  the  entire  week, 
utilizing  every  withholding  period 
available,  and  averaging  five  specials 
each  week  throughout  the  1959-60 
season.  Levy  said.  Further  rounding 
out  the  schedule,  the  NBC  News  De- 
partment already  has  in  preparation 
16  special  programs  on  topics  rang- 
ing from  a  survey  of  problems  cur- 


Exhibitors  Defer  Action 
Against  S.C'Blue  Law' 

Special  to  THE  DAILY 

SPARTANBURG,  S.C.,  Aug.  5.- 
Meeting  here  this  afternoon,  a  group 
of  Spartanburg  and  Charlotte  area 
theatre  men  were  unable  to  reach  a 
decision  concerning  a  policy  of  fu- 
ture operations  relating  to  this  sec- 
tion's controversial  Sunday  "blue 
law"  situation. 

Following  a  two-hour  closed  ses- 
sion with  attorneys  Sam  R.  Watt,  for- 
mer circuit  court  solicitor,  and 
Chester  D.  Ward,  member  of  the 
Spartanburg  County  legislative  dele- 
gation and  representing  Spartanburg 
theatre  interests,  it  was  made  known 
that  no  formal  statement  would  be 
issued  at  this  time. 

Statement  'Within  10  Days' 

However,  in  an  "informal  announce- 
ment" by  the  attorneys.  Watt  and 
Ward  said  they  had  "reached  no  de- 
finite conclusions"  but  "we  hope  to 
be  able  to  make  a  definite  statement 
within  about  10  days." 

There  was  a  negative  reply  when 
reporters  asked  Watt  and  Ward  as  to 
whether  the  theatre  executives  were 
discussing  the  possibility  of  or  con- 
templating a  Sunday  "test  run"  of 
film  houses  in  this  area  next  Sunday 
or  in  the  near  future. 

"We  discussed  developments  up  to 
date  in  the  'blue  law'  situation  but 
took  no  action  of  any  kind,"  Attorney 
Watt  told  reporters. 

Attorney  Ward  described  the 
"closed  meeting"  as  a  conference 
between  clients  and  their  attorneys 
and  declined  to  comment. 

Consensus  here  is  that  there  will  be 
"fireworks"  within  the  next  few  days 
when  area  film  theatre  operators  de- 
cide to  make  known  their  plans  as  to 
whether  or  not  they  will  defy  South 
Carolina's  ancient  "blue  laws"  and 
test  Sunday  movies  in  the  courts. 


Bill 


Decca  Six-Month  Net 
Reported  $196,202 

Consolidated  net  earnings  of  Decca 
Records,  Inc.,  for  the  six  month  period 
ending  June  30,  1959,  including  the 
company's  share  of  undistributed 
earnings  of  its  subsidiary.  Universal 
Pictures,  amounted  to  $196,202.  This 
is  equal  to  13  cents  per  share  on  1,- 
527,401  outstanding  shares  of  capital 
stock. 

In  the  corresponding  period  of  1958 
Decca  reported  earnings  of  $76,370, 
equal  to  5  cents  per  share  on  the 
capital  stock  then  outstanding. 

'Head'  Big  $51,077 

United  Artists'  "A  Hole  in  the 
Head"  has  registered  a  huge  $51,077 
for  its  third  week  at  Loew's  State 
Theatre  here,  it  was  announced  by 
William  J.  Heineman,  UA  vice-pres- 
ident. 

rently  facing  the  nation's  schools  to  a 
special  filmed  report  on  Africa.  At 
least  40  news  specials  will  be  pro- 
grammed, most  in  peak  viewing  hours, 
in  1959-60,  it  was  reported. 


PEDPUk 


Eugene  Meilnicki,  assistant  oib( 
State  Theatre,  Syracuse,  a  ur;  o! 
Loew's  Theatres,  has  been  proiiicn 
to  the  post  of  manager  of  the  ci:  it 
Stillman  Theatre,  Cleveland,  si  ,;(]- 
ing  Frank  Manente.  Arthur  W.  !») 
ley,  assistant  at  Loew's  Granc 
lanta,  has  been  named  manager  i  i, 
company's  Ohio  Theatre,  Clev«;jii 

□  :~ 

Eddie  Potash  continues  as  In 
booker  and  supervisor  for  Neil  ;1 
man's  Adalusia  and  Lincoln  dr  - 
theatres  in  the  Philadelphia  are  L 
which  Irwin  Ullman  recently 
named  general  manager. 

□ 

Constance  Wuebbenhorst,  pre:! 
of  the  Denver  chapter  of  Wom! 
the  Motion  Picture  Industry,  has: 
invited  to  conduct  the  "Service  \ii 
shop"  at  the  International  WCi 
Convention  which  will  be  hel; 
Jacksonville,  Sept.  11-13. 

□ 

Patricia  Walke  has  been  appo 
secretary  to  Michael  A.  Jusko, 
ceeding  Ruth  Egan,  a  recent  bri- 
□ 

Al  Monty,  who  as  Albert-  M 
falco  was  at  one  time  manager  o 
Roxy  Theatre  in  New  Britain,  C 
a  Nick  Kounaris  unit,  has  been  n, 
emcee  of  a  Monday-through-F 
morning  children's  program, 
Circus,"  on  WJAR-TV,  Provid 
R.  I. 

□ 

Phyllis  Clark,  of  Artkino,  Cai 
is  visiting  the  Moscow  Film  Fef 
this  week  as  representative  of 
National  Film  Board  of  Canada. 


a 


i 


Canada  Drive-ins 

(Continued  from  page  1) 
way  since  1946  when  three  ojc 
tions  were  opened.  There  are 
statistics  for  that  year,  but  the  D 
nion  Bureau  of  Statistics  shows 
in  the  next  year  when  seven 
operating  with  a  car  capacity 
5,438,  there  were  670,583  admiss 
and  receipts  of  $274,325.  Top 
was  in  1957  when  there  were 
drive-ins  with  a  car  capacity  of 
513,  pulling  in  9,945,630  to  the  l 
of  $5,725,311.  Today  there  are  ' 
drive-ins  in  operation. 

Major  factor  in  the  operation 
drive-ins,  of  course,  is  the  conces; 
where  the  average  take  is  estiini 
at  35  cents  a  head,  while  opera, 
figure  from  90  cents  to  $1  per  caj 

A  plan  whereby  drive-ins  book 
run  product  day-and-date  with 
door  theatres  is  being  adopted 
three  cities  in  Canada  by  Farxy 
Players  Canadian  Corp.  The  i 
booking  policy  is  paying  off,  it 
reported. 


Capitol  Books  'Kiss' 

Metro-Goldwyn-Mayer's  "It  Star| 
With  A  Kiss,"  starring  Glenn  F 
and  Debbie  Reynolds,  will  be 
next  attraction  at  Uie  Capitol  Th 
tre  here. 


.1 


MOTION  PICTURE 

DAILY 


L.  86,  NO.  27 


NEW  YORK,  U.S.A.,  FRIDAY,  AUGUST  7,  1959 


TEN  CENTS 


'^ves  Says: 


inerama,  Inc. 
i  'At  the  Start 
f  a  New  Era' 


izard  Reeves 


Announce  Next  Picture 
the  Process  Shortly 

,  By  WARREN  G.  HARRIS 
onerama,  Inc.  fully  intends  "to  be- 
le  an  important  factor  in  the  mo- 
picture  and  theatre  world,"  pres- 
I'  dent  Hazard  E. 

Reeves  told  a 
special  meeting 
of  stockholders 
here  yesterday, 
adding  that  the 
company  is  "at 
the  start  of  a 
new  era." 

C  i  n  e  r  ama 
can  be  "a  very 
important  fac- 
tor in  from  40 
to  100  theatres 
throughout  the 
world,"  he  pre- 
d,  "but  our  objective  is  not  thou- 
(Continued  on  page  4) 

bston  Sturges  Dies 
Heart  Attack  Here 

jSston  Sturges,  noted  motion  pic- 
producer,  director  and  writer, 
early  yesterday  after  suffering  a 

'  attack  in  his  room  at  the  Algon- 
Hotel  here.  Sturges  would  have 
61  years  old  on  Aug.  29. 

irges  achie\  ed  his  first  major  sue- 
in  tlie  entertainment  world  on 

I    {Continued  on  page  4) 

rgy'  Raises  $10,000 
^Benefit  at  Boston 

Special  to  THE  DAILY 

J'STON,    Aug.    6.-"Porgy  and 
opened  here  tonight  at  the  As- 
'heatre  to  a  distinguished  audi- 
of  social  and  government  figures. 
New  England  premiere  of  the 
el  Goldwyn  film,  a  benefit  for 
,  Vew  England  Baptist  Hospital 
( Continued  on  page  4 ) 

^^VISION  TODAY-page  6 


'Frank'  Films  Scored 
In  Detroit  Newspaper 

Special  to  THE  DAILY 

DETROIT,  Aug.  6.  -  The  "frank- 
ness" of  some  of  Hollywood's  current 
films  has  come  under  attack  in  a  series 
of  three  page-one  articles  run  this 
week  by  the  Detroit  News.  General 
thesis  of  the  stories  is  "How  far  can 
you  go?" 

One  of  the  articles  predicts  a  strong 
public  reaction  to  "smut  films"  and 
asks  "Can  Hollywood  keep  its  house 
clean  with  a  riddled  broom?"  The 
writer  also  scores  what  he  calls  the 
industry's  "loose  interpretation"  of  its 
Production  Code. 

Another  article  deals  with  adver- 
tising which  it  says  is  often  "more 
objectionable  that  the  film  it  pro- 
motes." It  reports  that  the  News  has 
refused  outright  several  ads  on 
grounds  of  "salaciousness"  and  de- 
manded changes  in  others. 


HoHywood  Production 
Jumps  to  New  High 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  6.-Produc- 
tion  jumped  to  a  new  high  this  week, 
with  the  spurt  of  activity  centered 
around  20th  Century-Fox  where  nine 
pictures  are  in  production  by  the  stu- 
dio and  its  various  independent  com- 
panies, including  three  from  Jerry 
Wald's  Company  of  Artists.  They  are 
followed  by  Columbia  with  eight; 
Paramount,  four;  Warner  Bros.,  three; 
and  three  for  United  Artists  release; 
( Continued  on  page  4 ) 


Competitors  Unite 
For  News  Break 

Special  to  THE  DAILY 

NEW  BEDFORD,  Mass.,  Aug.  6.- 
Two  exhibitors  here  operating  first- 
runs  in  opposition  to  each  other  joined 
forces  to  secure  some  good  publicity 
in  a  local  newspaper. 

Morris  Simms,  city  manager  for 
New  England  Theatres,  Inc.,  of  the 
Olympia  and  Capitol  Theatres,  and 
Harry  Zeitz,  owner  of  the  State  and 
Empire  Theatres,  got  together  to  ap- 
{Continued  on  page  6) 


Film  Importers  WiU 
Name  Exec.  Committee 

The  Independent  Film  Importers 
and  Distributors  of  America,  Inc.,  new 
organization  formed  in  June  by  rep- 
resentatives of  30  companies,  will  met 
on  Aug.  22  to  elect  a  three-man  execu- 
tive committee  from  among  the  19 
members  of  its  board  of  directors. 

Decision  to  hold  the  election  was 
( Continued  on  page  6 ) 


To  Show  'Anne  Frank' 
At  Venice  Film  Festival 

"The  Diary  of  Anne  Frank," 
George  Steven's  production  for  20th 
Century-Fox  will  be  shown  at  the 
Venice  Film  Festival  on  Sept.  6.  It 
will  be  shown  on  an  invitational  basis 
as  the  concluding  presentation  of  the 
festival. 

The  out-of-competition  showing  of 
(Continued  on  page  6) 


British  Lion  Confident  Business 
Will  Show  improvement  This  Year 

By  WILLIAM  PAY 

LONDON,  Aug.  4  (By  Air  Mail).-In  spite  of  another  difficult  year's  trading 
by  British  Lion  Films,  chairman  Douglas  Collins,  in  his  annual  report  to  stock- 
holders, expressed  every  confidence  that  the  films  available  for  distribution 
in  the  current  year  will  show  con- 


siderable improvements  over  those 
available  a  year  ago.  He  hoped  that 
operating  economies  will  ensure  that 
revenue  from  distribution  will  cover 
distribution  costs  and  overheads. 

Collins  also  said  that  further 
losses  may  be  avoided  if  current  pro- 
ductions are  profitable  on  balance, 
and  the  new  provision  for  losses  on 
films  not  released  at  March  31,  1959, 
is  down  from  £210,000  to  £80,000. 
Trading  produced  a  profit  of  £43,- 


903,  against  the  previous  loss  of 
£  105,745,  but  to  the  other  charges 
an  extra  provision  of  £72,870  had  to 
be  added  for  losses  on  films  not  re- 
leased at  the  end  of  1957-58.  As  a 
result,  the  loss  for  the  year  was  re 
duced  only  from  £337,114 
£  153,354. 

During  the  year  under  review  the 
modernisation    programme     at  the 
Company's   Shepperton   Studios  was 
(Continued  on  page  4) 


to 


Wheels  Turning 

MPA  Ad  Group 
Takes  Up  ACE 
Program  Wed. 

Presidents'  Subcommittee, 
Ad  Heads  at  First  Session 


The  Motion  Picture  Association  ad- 
vertising subcommittee  of  which 
Joseph  R.  Vogel,  Loew's,  Inc.  pres- 
ident, and  John  J.  O'Connor  Univer- 
sal Pictures  vice-president,  are  co- 
chairmen,  will  hold  its  first  meeting 
at  the  MPAA  offices  here  next  Wed- 
nesday with  ACE  counterpart  to  con- 
sider subjects  in  the  advertising  area 
raised  in  the  recent  meetings  be- 
tween MPAA  and  the  American  Con- 
gress of  Exhibitors. 

MPA  Committee  members  who  will 
attend  the  meeting  are  Charles  Ein- 
field,  vice-president  of  20th  Century- 
Fox  in  charge  of  advertising-pulj- 
licity;  Paul  Lazarus,  Jr.,  Columbia 
vice-president  in  charge  of  advertis- 
ing-publicity; Roger  Lewis,  United 
Artists  vice-president  in  charge  of 
advertising-publicity,  and  Charles 
Simonelli,  Universal  Eastern  adver- 
(Continued  on  page  2) 

Cary  Grant  Boosts  Film 
Future  to  Eastern  Press 

Special  to  THE  DAILY 

HARTFORD,  Aug.  6.  -  A  rosy 
future  for  the  motion  picture  industry 
was  predicted  by  Cary  Grant  to  an  :, 
audience  of  30  Connecticut  arid 
Massachusetts  news  men  at  a  lunch- 
eon here  this  week. 

"Nothing  can  outrank  the  motion 
( Continued  on  page  4 ) 


'Northwest'  Sets  New 
Record  at  Music  Hail 

MGM's  "North  By  Northwest," 
which  opened  at  Radio  City  Music 
Hall  yesterday,  at  press  time  was 
heading  for  an  all-time  record  for  an 
opening  day  at  the  theatre.  Receipts 
up  to  4  P.M.  totaled  $12,031,  a  new 
record  for  that  time  of  day.  aad  it 
was  estimated  that  the  Bns.l  Rg^m 
would  be  well  over  $30,000, 


Motion  Picture  Daily 


Friday,  August  7,  igg 


PERSDML 
MENTION 


DAVID  A.  LIPTON,  Universal  Pic- 
tures vice-president,  who  re- 
turned to  New  York  from  London  on 
Wednesday,  will  leave  here  next  week 
for  Hollywood. 

• 

GiuLio  AscARELLi,  United  Artists 
Continental  advertising  -  publicity 
manager;  Karl  Scheffler,  publicity 
head  for  Germany,  and  Joe  Pole, 
publicity  manager  for  Great  Britain, 
will  arrive  in  New  York  at  the  week- 
end from  abroad. 

• 

Maurice  R.  Silverstein  vice-pres- 
ident  of   Loew's    International,  will 
leave  New  York  today  for  the  Coast. 
• 

Americo  Aboaf,  Universal  Pictures 
foreign  general  manager,  will  leave 
here  over  the  weekend  for  Europe. 
• 

Robert  Coiin,  Columbia  Pictures 
studio  executive,  has  arrived  in  New 
York  from  the  Coast  for  conferences 
with  home  office  officials. 

• 

Mrs.  Mary  Jarvis,  secretary  at  Na- 
tional Screen  Service,  Atlanta,  has  re- 
turned there  from  Florida. 

• 

Dennis   J.   Rich,   of   the  Stanley 
Warner     Cameo     Theatre,  Bristol, 
Conn.,  is  a  patient  at  Bristol  Hospital. 
• 

Marth.4  Chandler,  booker  for 
United  Artists  in  Atlanta,  has  left 
there  for  a  vacation. 

• 

Vincente  Minnelli,  director  of 
M-C-M's  forthcoming  "The  Bells  Are 
Ringing";  Preston  Ames,  art  director, 
and  William  McGarry,  assistant  di- 
rector, have  arrived  in  New  York 
from  the  Coast. 

• 

Barnett  Classman,  president  of 
Pathe  News,  will  return  to  New  York 
at  the  weekend  from  London. 

• 

Joyce  Selznick,  Columbia  Pictures 
Eastern  talent  executive,  will  arrive 
in  Hollywood  tomorrow  from  New 
York.  , 

William  Reich,  general  manager 


NEW  YORK  THEATRES 


—  RADIO  CITY  MUSIC  HALL— 

Rockefeller  Center  •  Ci  6-4600 

GARY  EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  •  Technicolor® 
and  GMNEH  STAGE  SPECTACLE  "SUMMER  FESTIVAL" 


MPAAdGroip 


20th  Century-Fox  presented  its  promotional  campaign  on  "The  Blue  Angel" 
to  Robert  J.  O'Donnell,  president  of  Inter-State  Theatres  in  Texas,  yesterday 
at  the  home  office.  O'Donnell  called  the  company's  pre-selling  job  "one  of  the 
most  impressive  campaigns  I  have  ever  .seen  which  should  serve  as  an  in- 
spiration to  exhibitors  everywhere."  Shown  above  with  O'Donnell  (seated)  are 
C.  Glenn  Norris,  assistant  general  sales  manager;  Alex  Harrison,  general  sales 
manager;  Rodney  Bush,  exploitation  director,  and  Abe  Goodman,  20th  adver- 
tising director. 


Personal  Manager  Unit 
Elects  Doff  President 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  6.  -  'Red' 
Doff  has  been  elected  president  of 
the  Conference  of  Personal  Managers 
West  for  the  next  year.  Along  with 
Doff,  who  succeeds  outgoing  presi- 
dent Seymour  Heller,  Edward  Sher- 
man was  elected  first  vice-president; 
Frank  Stempel  second  vice-president; 
Thomas  Sheils  secretary,  and  Manny 
Frank  treasurer. 

of  American  International  Export 
Corp.,  will  leave  here  today  for  the 
Coast. 

• 

Richard  Johnson,  British  actor, 
will  return  to  England  from  New 
York  today  via  B.O.A.C. 

• 

Alexandre  Astruc,  director,  and 
Christian  Marquand,  actor,  will 
return  to  Paris  on  Sunday  from  New 
York. 

Norman  Panama,  producer,  ar- 
rived in  New  York  yesterday  from 
Hollywood,  and  will  leave  here  today 
for  England. 

• 

Janet  Munho,  British  actress,  will 
arrive  here  from  London  tomorrow  via 
B.O.A.C. 

• 

Gary  Grant  will  return  to  Holly- 
wood today  from  New  York. 

• 

Anita  Wright,  assistant  to  booker 
George  Rosser  of  Martin  Theatres, 
Atlanta,  has  returned  there  from 
Florida. 


Burt  Solomon  Joins 
UA  Pub.  Department 

Burt  Solomon  has  joined  the  United 
Artists  publicity  department  as  a  writ- 
er, it  was  announced  by  Roger  E. 
Lewis,  vice-president  in  charge  of  ad- 
vertising, publicity  and  exploitation. 
Solomon  comes  to  UA  from  the  Ford- 
ham  University  Public  Relations  Of- 
fice. He  is  a  graduate  of  Fordham 
College,  holds  a  master's  degree  from 
Syracuse  University,  and  is  a  doctoral 
candidate  at  New  York  University. 

He  served  for  two  years  as  a  lieu- 
tenant in  the  United  States  Army  Sig- 
nal Corps. 

Screen  ''Yesterday^ 

PHILADELPHIA,  Au^.  6.-A  spe- 
cial screening  of  Columbia's  "Yester- 
day's Enemy"  will  be  held  here  Satur- 
urday  for  the  annual  convention  of  the 
China-Burma-India  Veteran's  Associa- 
tion. The  film  deals  with  the  British 
retreat  in  Burma  during  World  War  II. 
Members  of  the  Association  who  will 
be  present  include  U.  S.  Senator  Jo- 
seph Clark  of  Pennsylvania  and  Col. 
"Pappy"  Boyington. 


Gosta  Wadsten  Dies 

Gosta  Wadsten,  M-G-M  manager 
in  Sweden  since  1951,  died  yesterday 
in  Stockholm,  the  company  was  ad- 
vised by  cable.  He  was  54  years  old. 
A  veteran  film  man,  Wadsten,  entered 
the  business  37  years  ago.  He  had 
worked  as  booker,  salesman  and  man- 
ager with  various  American  film  com- 
panies before  assuming  the  top  post 
with  M-G-M. 


(Continued  from  page  1) 
tising-publicity  director  and  chaii 
of   the    MPAA  advertising-pub 
directors  committee. 

Members  of  the  ACE  advert 
committee  are:  Max  A.  Cohen  ol 
dependent  Theatre  Owners  Assr 
N.  Y.,  and  Emanuel  Frisch  of 
ropolitan  M.  P.  Theatres  Assn., 
chairmen;  Harry  Mandel, 
Theatres;  Harry  Goldberg,  Sta 
Warner  Theatres,  and  Ernest  E 
ling,  Loew's  Theatres. 

Simonelli  Outlines  Agenda 

Simonelli  reviewed  and  reporte 
the  subjects  likely  to  be  taken  u 
Wednesday's  meeting  during  the 
ular  monthly  meeting  at  the  M 
offices  here  yesterday  of  the  ac' 
tising-publicity   directors  commi 

Yesterday's  meeting  decided  nr  to 
proceed  with  the  presentation  of  isl 
spring's  Academy  Awards  telecast  |o- 
motion  accomplishments  on  the  Ul 
scale  contemplated  earlier.  How€ 
it  was  decided  that  when  Acad 
officials  come  to  New  York,  prob 
to  discuss  at  an  MPAA  board  m 
ing  industry  sponsorship  of  next  yi 
Awards  telecast,  a  presentation  of 
highlights  of  the  campaign  shouk 
made  by  Jerry  Pickman,  Paramc 
vice-president  in  charge  of  advefs 
ing-publicity,  Lpwis  and  Simone . 

Beer-and-Wine  Report  Plannec 

A  proposal  that  beer  and  wine  e- 
ups,  heretofore  avoided,  be  approjd 
for  film  advertising  and  promo  in 
was  referred  by  the  advertising  -  ]:> 
licity  directors  to  the  MPAA  boardbr 
action  by  the  company  presidents  A 
report  by  Simonelli  on  the  sublet 
also  will  go  to  the  board.  |f 

The  MPAA  board's  subcommiw 
on  advertising  problems  is  one')f 
three  named  following  the  st 
MPAA-ACE  meeting,  the  others 
ing  a  subcommittee  on  increased  in- 
duction and  one  on  aid  to  small  t)  i- 
tres.  Also  participating  in  the  MP 'i- 
ACE  program  is  the  Compo  comi'^- 
tee  on  industry  research.  j|| 

Jajfey  to  Mexico  Cityi. 

Promotional  plans  for  the  opeiiig 
in  key  cities  of  Mexico  of  20th  C,i- 
tury-Fox's  "Holiday  for  Lovers"  jiH 
be  completed  early  next  week  y 
Herbert  Jalfey,  assistant  to  the  si- 
rector  of  publicity  for  Fox,  and  Al'n 
M.  Noye,  the  company's  manatilg 
director  for  Mexico.  Jaffey  will  Itje 
liere  tomorrow  for  Mexico  City 


Wins  ^Blue  Ribbon' 


A  "blue  ribbon"  award  was  woi 
the  1959  American  Film  Festival  fV 
"Blasting  Vibrations,  Cause  &  Efft  " 
an  industrial  film  produced  by  Fa -tU 
&  Gage  Films,  Inc.,  with  sound  ;d 
music  by  musifex  co.  i' 


rla«  matter  Sent    21    1938   at  the  Post  Office  at  NpJ°wt  P^''".^''^'^  ^/'KJ"^  \  u^?*'°,"o,?''^*c"''.^  ^'''^'""'^  Almanac,  Teievfsion"' Almanac,  F7me."'Ent^red"Ts  lecl 

class  matter  bept.  Zl,  iy3»,  at  the  Post  Office  at  New  \ork,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies.  l| 


iINT 
TALKER 

l-PERSON 
OUR! 


EDWARD 
KOOKIE 
BYRNES 

IN-PERSON 
TOUR! 


Warners  traveling  salesmen  for  Yellowstone  Kelly 

V[illions  and  millions  will  see  'em  on  their  twin  2950-mile 
iiersonal  'sell'  tours  starting  August  15th.  Thirty-four 
bities  and  all  surrounding  areas  covered  with  gala  press 
uncheons  and  dinners,  mass  interviews  and  saturation 
ippearances  on  radio  and  TV.  It's  just  one  of  the  ways 
n  which  Warners  are  going  all  out  to  tell  'em  all  how 
)ig  they  are  together  on  your  big  theatre  screen! 


laMty»\a/n.! 

Clint  WalKcr  •  Edwanl  Byrnes  •  John  Russell 


^^BBHi^PP^"^*"™""*^''  TECHNICOLOR* 

1  RAY  DANTON-CLAUDEAKINS-RHODESREASON-ANDRA  MARTIN  Screenplay  by  BURT  KENNEDY  Directed  by  GORDON  DOUGLAS 


SEE  THE 

PRESSBOOK! 
,  SPECIAL 
LIFE-SIZE 
LOBBY 
SET-PIECE! 
SPECIAL 
TEASER 
TRAILER! 
SPECIAL 
TV  TRAILER! 
SPECIAL 
RADIO  SPOTS! 
ETC.,  ETC  J 


J. 


Motion  Picture  Daily 


Hollywood,  Aug.  6 

The  initial  venture  for  Liberty  Pictures,  in  which  former  RKO  Studio 
head  C.  J.  TevHn  and  former  exhibitor  Sam  Dembow,  Jr.,  are  associated, 
shows  good  boxoffice  potential.  It  is  a  new  treatment  of  a  proven  prop- 
erty, which  evolved  from  Mary  Roberts  Rinehart's  classic  mystery  novel, 
"The  Circular  Staircase"  through  other  iilm  versions  as  well  as  a  highly 
successful  stage  play  by  Miss  Rinehart  and  Avery  Hopwood.  There  are 
plenty  of  sure-fire  situations  and  suspense  in  Crane  Wilbur's  screenplay 
and  direction  to  satisfy  thrill-seekers. 

Producer  Tevlin  has  fortified  his  production  values  with  the  casting 
of  Vincent  Price  and  Agnes  Moorehead  in  the  lead  roles,  with  capable 
support  by  Gavin  Gordon,  John  Sutton  and  Lenita  Lane.  A  musical  score 
by  Louis  Forbes,  which  features  "The  Rat"  theme  played  by  Alvino 
Rey  adds  impact  to  the  eerie  subject. 

The  audience  will  be  playing  "who-done-it  roulette"  as  Price,  Gordon 
and  Sutton  all  become  suspected  of  being  a  maniacal  hooded  killer 
known  as  "The  Rat,"  who  uses  the  "flying  mice"  to  frighten  his  victims 
as  well  as  a  talon-like  gloved  claw  to  kill  them.  Miss  Moorehead  portrays 
a  writer  of  mystery  stories  who  rents  a  summer  home  from  banker  Harvey 
Stephens  to  do  some  writing.  Most  of  her  household  staff  leave  her,  fear- 
ing rumors  that  "The  Rat"  is  in  the  area.  Sutton,  whom  she  hired  as  a 
chauffeur,  doubles  as  her  butler. 

Gordon,  chief  of  detectives  and  director  at  Stephens'  bank,  learns  of 
a  million  dollar  theft  in  negotiable  bonds.  Mike  Steele,  bank  cashier 
who  uncovered  the  shortage,  is  suspected  of  the  crime.  Stephens,  on  a 
hunting  trip  with  Price,  who  happens  to  be  the  coroner  as  well  as  a 
doctor,  discloses  his  theft  and  invites  Price  to  share  the  loot  if  he  will 
kill  their  guide  and  return  the  body  as  his  corpse  claiming  death  by 
accident.  Price  refuses  and  is  forced  to  kill  Stephens. 

From  here  in  Miss  Moorehead's  rented  mansion  becomes  the  scene 
of  The  Rat's  activity,  since  it  appears  to  be  the  logical  hiding  place  for 
the  dead  man's  cache. 

Miss  Moorehead  finds  time  to  use  the  frightening  events  as  material 
for  a  story,  closing  the  final  chapter  after  a  series  of  killings  which  in- 
clude Price;  and  the  unmasking  of  the  chief  of  detectives  as  "The  Rat," 
when  he  is  caught  in  a  secret  room  in  the  house. 
Running  time,  80  minutes.  General  classification.  Release,  in  August. 

Samuel  D.  Rerns 


Cinerama,  Inc. 

(Continued  from  page  1) 
sands  of  theatres."  Reeves  pointed 
out  that  he  feels  "ten  times  as  right" 
about  the  future  of  Cinerama  as  he 
did  when  the  process  was  first  in- 
troduced. 

Reeves  said  that  the  next  produc- 
tion in  Cinerama  will  be  announced 
shortly.  "All  Cinerama  productions 
will  be  made  by  the  greatest  creative 
and  technical  talent  in  the  world,"  he 
said,  declaring  the  process  has  poten- 
tialities for  attractions  other  than 
travelogues  and  is  capable  of  present- 
ing "many  facets  of  drama." 

Sees  'Time  for  a  Change' 

Nicolas  Reisini,  chairman  of  the 
board  of  Cinerama,  Inc.,  said  that 
the  five  productions  to  date  in  the 
wide-screen  system  have  shown 
"Lowell  Thomas  in  every  possible 
situation"  and  that  it's  time  for  a 
change.  He  said  that  his  company 
will  turn  out  about  two  pictures  a 
year,  each  of  "extraordinary  value." 
These  will  be  "big  spectacles,"  Rei- 
sini reported,  "and  will  avoid  sex  as 
much  as  possible.  We  want  to  turn 
out  family  pictures  that  will  be  at- 
tended by  everyone." 

Financing  for  Cinerama,  Inc.'s  pro- 
ductions will  at  first  come  from  a 
$9,000,000  loan  from  the  Prudential 
Insurance  Company  of  America, 
which  was  approved  by  stockholders 
yesterday.  In  order  to  take  advan- 
tage of  this  loan,  Cinerama,  Inc.  must 
form  two  wholly  owned  subsidiary 
corporations  and  transfer  all  of  its 
right,  title  and  interests  in  Cinerama 
camera,  projection  and  certain  other 
equipment  to  one  subsidiary  and  all 
patents  and  equipment  related  to  a 
new  single  lens  photographic  system 
currently  in  the  research  stage  to  the 
other. 

Discusses  Match  Lines 

Reeves  said  that  at  present  there  is 
no  way  of  telling  whether  Cinerama 
will  be  successful  in  coming  up  with 
a  single  lens  system.  When  ques- 
tioned by  a  stockholder,  he  said  that 
the  problem  of  match  lines  in  the 
present  three-projector  system  "is  not 
a  basic  one."  These  can  be  reduced 
to  a  very  minor  flaw  "with  proper 
technical  control,"  he  pointed  out. 

Cinerama,  Inc.'s  policy  on  theatri- 
cal outlets  for  its  coming  productions 
is  "open,"  Reeves  announced,  stating 
that  the  company  might  seek  "four- 
wall  lease  arrangements"  or  try  to 
work  out  an  exhibition  deal  with  a 
theatre  circuit  or  circuits.  Stanley- 
Warner,  which  produced  the  first  five 
pictures  in  Cinerama,  no  longer  has 
exclusive  rights  to  use  of  the  process. 

Seeks  'Break-Even  Level' 

Reeves  told  stockholders  that  he 
hopes  to  keep  Cinerama,  Inc.'s  opera- 
tions this  year  at  "the  break-even 
level."  If  the  company  had  produced 
the  first  five  productions  in  the  pro- 
cess, which  are  reported  to  have 
grossed  close  to  $90,000,000  world- 
wide, it  would  have  earned  about 
$27,000,000  from  them,  he  estimated. 
Reeves  said  that  the  five  films  cost 
about  $12,000,000  all  told. 


REVIEW: 

The  Bat 

Liberty— <Allied  Artists 


Coast  Production  Up 

( Continued  from  page  1 ) 
Universal-International,  two,  and  one 
each  at  Metro-Goldwyn-Mayer  and 
Walt  Disney.  This  brings  the  total 
number  of  pictures  before  the  cam- 
eras to  31.  None  were  completed  this 
week. 

Started;  were:  "Seven  Thieves" 
"Can-Can"  (Jack  Cummings  Produc- 
tion-Todd-AO);  "The  Girl  in  the  Red 
Bikini"  (Edward  L.  Alperson  Pro- 
duction-CinemaScope ) ;  "The  Rookie" 
(Associated  Producers,  Inc.)  for  20th 
Century-Fox  release;  "Noose  for  a 
Gunman"  (Premium  Pictures  for 
United  Artists  release),  and  "Ice  Pal- 
ace"  (Warner  Bros.). 


Clarence  Derwent,  74 

J.  Clarence  Derwent,  president  of 
the  American  National  Theatre  and 
Academy,  and  former  president  of  Ac- 
tors Equity  Association,  died  yester- 
day at  his  home  here.  He  was  74.  The 
well  known  actor  was  the  donor  of  the 
annual  Clarence  Derwent  award  given 
in  New  York  and  London  to  the  best 
supporting  performance  by  an  actor 
and  actress. 


Gary  Grant  Boosts 

( Continued  from  page  1 ) 
picture  theatre  in  terms  of  entertain- 
ment for  enjoyment's  sake,"  Grant 
asserted.  "In  the  immediate  years 
ahead  this  will  be  made  even  more 
certain  through  improvements  in  the 
theatres'  physical  plant  to  provide 
greater  comfort,  improved  sound  and 
projection  and  increased  audience 
participation." 

Grant  was  here  in  the  course  of  a 
week's  schedule  of  press  screenings 
and  premiere  appearances  for  MGM's 
"North  by  Northwest."  He"  is  sched- 
uled to  return  to  the  Coast  from  New 
York  tomorrow.  His  upbeat  remarks 
concerning  the  industry  received 
liberal  newspaper  space  in  the  ter- 
ritories visited. 


'Earth'  Big  at  Albee 

Universal  -  International's  "This 
Earth  Is  Mine"  grossed  a  huge  $3,565 
for  its  opening  day  at  the  RKO  Albee 
Theatre,  Brooklyn,  on  Wednesday, 
topping  all  previous  U-I  fihns  at  the 
house,  including  "Imitation  of  Life," 
the  company  stated  in  a  report  is- 
sued yesterday. 


Friday,  August  7,  iij 


British  Lio 


( Continued  from  page  1 ) 
completed  and  at  this  reporting 
studios  are  exceptionally  busy.  E,:, 
effort  is  being  made  at  Shepper, 
said  Collins,  to  ensure  that  chaij 
there  are  competitive  and  that 
general  efficiency  of  the  studios  \ 
its  economy  of  operation  can  be  |. 
ourably  compared  to  any  other  st  ) 
in  the  country. 

Prefers  Private  Interests 

British  Lion  is  controlled  by 
Government's  National  Film  Fin  f 
Corporation  whose  annual  report 
month  stated:-  "The  NFFC  has 
cided  that  the  management  of 
ish   Lion   must  be   given  adeq, 
time  in  which  to  make  the  Comjiii 
profitable.   No   negotiations  for 
sale  of  the  NFFC's  interest  in  Br  : 
Lion  are  in  progress  but  it  never 
less  remains  the  opinion  of  the  Ni 
that  this  is  an  inappropriate  imj 
ment  for  the  NFFC  and  that  i 
mately  the   shares   in   British  1 
should  be  held  by  suitable  pri 
interests."  i 


Preston  Sturges  Diesr 

( Continued  from  page  1 )  I 
Broadway  in  1929  with  a  conii 
called  "Strictly  Dishonorable."  i 
then  went  to  Holllywood  as  a  si 
writer  and  soon  became  a  dirti 
and  producer  of  films. 

Among  his  screen  credits  are  ' 
Miracle  of  Morgan's  Creek,"  "I 
the  Conquering  Hero,"  "Sulliv 
Travels,"  "The  Lady  Eve"  , 
"Christmas  in  July."  For  "The  G 
McGinty,"  an  expose  of  crooked  ] 
tics,  he  won  an  Academy  Awaro 
1940. 

Sturges  left  Hollywood  10  y 
ago  for  New  York  and  Europe, 
made  several  pictures  in  France 
fore  his  return  return  to  the  U 
At  the  time  of  his  death  he  was  \\ 
ing  on  a  farce  called  "I  Belong 
Zozo." 


'Porgy'  Raises  $10,00 

( Continued  from  page  1 ) 
League,  was  a  complete  sellout  wi 
in  advance  of  the  opening.  The  bei 
performance  produced  over  $10. 
for  air-conditioning  equipment  in 
hospital's  operating  rooms. 

Massachusetts  Governor  and  I 
Foster  Furcolo  and  Boston  Mayor 
Mrs.  John  B.  Hymes  were  among 
leading    government  dignitaries 
hand.  Mrs.  Joel  Harrell,  chairmar 
the  benefit  committee  and  presic 
of  the  Hospital,  honored  Mrs.  Dul 
Heyward  at  a    dinner  party  prio: 
the  opening.  Mrs.  Heyward  and 
late  husband  collaborated  on  the  o 
inal  drama  "Porgy"  which  later 
came  "Porgy  and  Bess"  when  H 
ward   and   George   Gershwin  co 
borated  to  write  the  famous  open 


128  'DeviV  Bookings 

"Devil's  Disciple,"  United  Art 
will  open  in  128  key  areas  across 
country  during  the  next  four  wei 


fS  FLYING  YOUR  WAY! 


ALLIED  ARTISTS  delivers  the  No.  1 
boxoffice  property  in  all  mystery  history! 
"THE  BAT"  . . .  brought  to  the  screen  with 
the  outstanding  showmanship  know-how  of 
C.  J.  Tevlin  and  Sam  Dembow,  Jr —  and  the 
company  that  gave  you  "House  on  Haunted  Hill"! 


T- 

IONS 
)AST 


ALLIED  ARTISTS  presents 


starring 


VINCENT  PRICE  •  AGNES  MOOREHEAD 

with  Gavin  Gordon. John  Sutton •  Elaine  Edwards* Darfa  Hood^Lentta  Lane 


THE  BAT"  ALVINO  REY'S  CAPITOL  RECORDING  .  .  .FAST  BECOMING  ONE  OF 
lED-HOT  ONES  WITH  THE  DISC  JOCKEYS  .  .  .  ANOTHER  BIG  PLUS  FOR  THE  PICTI 


Motion  Picture  Daily 


Friday,  August  7,  ife 


Television  Joday 


Who's  Where 


Burt  Rosen  has  joined  the  New 
York  sales  force  of  Official  Films,  Inc. 
as  an  account  exceutive.  He  formerly 
was  a  partner  in  Berton  Productions, 
an  independent  television  packaging 
house. 

□ 

Burt  Nodella  will  join  Screen  Gems 
within  the  next  two  weeks  as  as- 
sistant to  Irving  Briskin,  vice-presi- 
dent of  Columbia  Pictures  and  direc- 
tor of  all  production  activities  for  the 
company's  TV  subsidiary.  Nodella  is 
leaving  ABC-TV,  where  he  headed 
network  program  development. 

□ 

MPO  Television  Films,  Inc.,  pro- 
ducer of  filmed  commercials,  has 
added  two  staff  production  coordina- 
tors. They  are  Philip  Frank  and 
Philip  Donoghue. 

□ 

Flamingo  Films  has  added  five  men 
to  its  sales  stafF.  Arthur  Gross,  re- 
cently appointed  vice-president  in 
charge  of  syndicated  sales  for  the 
company,  returned  from  a  cross  coun- 
try trip  after  holding  sales  confer- 
ences with  the  company's  new  rep- 
resentatives, who  are:  John  Fugate, 
Barney  Mackall,  Robert  Thorne, 
George  Gilbert  and  Stan  Byrnes. 

Xhristmas  at  Circus' 
Set  as  CBS  Special 

"Christmas  at  the  Circus,"  starring 
the  famed  Ringling  Brothers,  Barnum 
&  Bailey  Circus,  will  be  presented 
Thursday,  Dec.  10  (7:30-8:30  P.M., 
EST),  as  the  first  of  the  CBS  Tele- 
vision Network's  Christmas  specials. 
The  hour-long  variety  program  will 
be  sponsored  in  part  by  Remington 
Rand,  Inc.,  represented  by  Young  & 
Rubicam,  Inc. 

William  Hammerstein  will  produce 
and  Byron  Paul  will  direct  "Christ- 
mas at  the  Circus,"  which  will  orig- 
inate in  the  Miami  Auditorium, 
Miami,  Fla.  The  production  will  fea- 
ture all  of  the  performers,  animal 
acts  and  huge  menagerie  of  "The 
Greatest  Show  on  Earth." 


Blue  Bonnet  Bowl  Set 
Over  CBS  December  19 

The  first  annual  Blue  Bonnet  Bowl, 
to  be  played  at  Rice  Stadium  in 
Houston,  Tex.,  on  Saturday,  Dec.  19, 
1959,  will  be  telecast  on  the  CBS 
Television  Network,  it  was  jointly  an- 
nounced by  William  C.  MacPhail,  di- 
rector of  sports  for  CBS  News,  and 
Elvin  M.  Smith,  president  of  the 
Greater  Houston  Bowl  Ass'n. 

The  newly-formed  bowl  game, 
which  will  feature  two  top-ranking 
independent  football  teams,  is  named 
after  the  official  flower  of  Texas. 


IT  A  Programs  Set  to 
Begin  in  N.  Ireland 

From  THE  DAILY  Bureau 

LONDON,  Aug.  6.-Independent 
Television  Authority  programs  will  be- 
gin in  Northern  Ireland  on  Oct.  31 
from  the  ITA's  new  station  at  Black 
Mountain  near  Belfast  and  another 
million  people  will  be  within  range 
of  commercial  television.  Less  than 
9  per  cent  of  the  United  Kingdom 
population  will  then  be  outside  one 
or  the  other  of  the  areas  served  by 
the  ITA. 

Ulster  Television  Operator 

The  Black  Mountain  station  will 
be  operated  by  Ulster  Television,  a 
company  with  strong  local  and  film 
producing  interests.  Managing  director 
is  William  MacQuitty,  one-time  inde- 
pendent producer  for  the  Rank  Organ- 
isation. Also  on  the  Ulster  Television 
board  are  film  producers  Betty  Box 
and  Sir  Laurence  Olivier. 


Film  Importers 

( Continued  from  page  1 ) 
made  at  a  meeting  of  the  board  here 
this  week,  it  was  reported  yesterday. 
As  soon  as  the  executive  trio  is  elect- 
ed, it  was  said,  they  will  then  appoint 
seven  committees  to  carry  out  the 
basic  aims  of  the  organization.  The 
committees  will  include  ones  on  mem- 
bership, censorship,  pubhc  relations 
and  pubhcity,  legislation  and  taxation, 
trade  practices,  foreign  affairs,  and 
festivals. 

The  first  assignment  of  the  mem- 
mership  committee,  it  was  reported, 
will  be  to  consider  ten  more  appli- 
cants for  membership  on  the  board 
of  directors.  Presently  on  the  board 
are  Conrad  Baker,  Thomas  Brandon, 
Richard  Brandt,  Jack  EHis,  Daniel 
Frankel,  Max  A.  Goldberg,  Jean  Gold- 
wurm,  Richard  Gordon,  Joseph  Green, 
Cy  Harvey,  Peter  Homer,  Frank  Kass- 
ler,  Edward  L.  Kingsley,  Joseph  E. 
Levine,  Ilya  Lopert,  Fae  Miske,  Mu- 
nio  Podhorzer,  George  Roth,  and  San- 
ford  Weiner. 

At  its  meeting  this  week  the  board 
passed  a  resolution  expressing  the  pro- 
found sadness  of  its  members  upon 
the  passing  of  Jean  Benoit-Levy,  the 
French  documentary  producer. 


Transfer  'Third  Man'       'Big  Circus'  Grosses 

Series  to  Hollywood      in  n.e.  Reported  Big 


From  THE  DAILY  Bureau 

LONDON,  Aug.  6.-Shooting  was 
halted  here  today  on  the  television 
series  "The  Third  Man"  at  Shepperton 
Studios.  The  announcement  from 
British  Lion  Films,  owners  of  Shep- 
perton, said  that  shooting  on  the  20- 
episode  series  would  be  resumed  in 
Hollywood. 

Differences  with  Craft  Unions 

The  explanation  given  for  termina- 
tion of  shooting  here  was  the  current 
difficulties  with  craft  unions.  In  ad- 
dition to  seeking  wage  increases,  the 
unions  placed  a  ban  on  all  overtime 
which,  however,  was  fifted  later. 

"The  Third  Man"  series  is  being 
jointly  sponsored  by  National  Tele- 
film Associates,  the  British  Broadcast- 
ing Corp.  and  British  Lion. 


NTA,  Liberty  Group 
Slate  New  TV  Series 

A  new  series  of  39  half -hour  filmed 
underwater  adventure  programs,  as 
yet  untitled,  will  be  produced  by  Lib- 
erty Enterprises  for  National  Telefilm 
Associates,  Inc.,  it  was  announced  by 
Mort  Abrahams,  NTA  creative  film 
programming  director.  Bill  WilHams, 
who  began  his  career  as  a  professional 
swimmer,  will  star. 

Bernard  Glasser,  previously  a  20th 
Century-Fox  producer,  is  producing 
the  new  series.  Associate  producer  is 
George  O'Brien,  a  U.  S.  Navy  Captain 
and  former  RKO  Star.  Ed  Bernds  is 
the  director. 

Production  of  new  series  is  sched- 
uled to  start  Aug.  15  Cooperating  with 
tlie  producers  will  be  the  U.  S.  De- 
partment of  Defense  and  the  U.  S. 
Navy. 


Top  grosses  for  the  Irwin  Allen  pro- 
duction "The  Big  Circus"  in  three 
New  England  engagements  were  re- 
ported yesterday  hy  Morey  R.  Gold- 
stein, vice-president  and  general  sales 
manager  of  Allied  Artists. 

The  three  openings  were  at  the 
Capitol  Theatre  in  Worcester,  Mass., 
with  a  first  day's  gross  of  $1,260,  the 
Paramount  Theatre  in  New  Haven 
with  $1,021  and  the  Empire  Theatre, 
Fall  River,  with  a  first  dav's  fieure 
of  $941.  '  ^ 

Meanwhile,  at  the  Roxy  Theatre  in 
New  York  the  Wednesday  gross  of 
the  third  week,  $7,725,  topped  by  al- 
most 1,000  the  figure  recorded  on  the 
Wednesday  of  the  second  week. 

'Capone'  in  Record  Gross 

Allied  Artists  "Al  Capone"  racked 
up  a  "tremendous"  opening  day  gross 
of  $142,454  on  Wednesday,  the  first 
day  of  its  New  York  saturation  en- 
gagement in  69  theatres,  Morey  R. 
Goldstein,  vice-president  and  general 
sales  manager  of  the  company  an- 
nounced. Of  the  overall  gross  $75,000 
came  from  28  RKO  theatres  par'tici- 
padng  in  the  saturation  booking.  This 
was  said  to  be  one  of  the  best  open- 
ing days  the  circuit  has  recorded  in 
the  past  20  years. 

'Tingler'  Brings  $5J00 

DETROIT,  Aug.  6.-Columbia's 
"The  Tingler"  rolled  up  a  huge  gross 
of  $5,700  for  the  opening  day  of  its 
world  premiere  engagement  at  the 
Broadway  Capitol  Theatre  here.  The 
total  was  the  biggest  opening  of  any 
Columbia  film  in  the  history  of  the 
theatre  and  the  biggest  week-day 
opening  at  the  Broadway  Capitol  in 
five  years,  it  was  reported. 


Hamrick  Starts  New 
Theatre  in  Portland 

PORTLAND,  Ore.,  Aug.  6.-  „ 
Hamrick  Theatres  has  started  > 
struction  of  its  new  theatre  I  e. 
with  opening  scheduled  for  early  :t 
year.  Plans  call  for  a  55-foot  sc  u, 
in  an  auditorium  seating  650,  ar  a 
modem  store.  Katherine  Marshall  1| 
be  executive  manager. 


Competitor 


{Continued  from  page  1) 
peal  to  the  roto  editor  of  the  / 
Bedford  Standard-Times  for  an  ii 
tutional  spread  of  forthcoming  p 
uct.  Their  efforts  were  rewarded  w 
on  Aug.  2,  the  roto  section  came 
with  a  double-page  spread  hea 
"Top  Movies  Due  in  City,"  withi 
shots  from  scenes  of  12  different  fi 
plus  several  smaller  cuts  of  the  st 

This  is  not  the  first  time  that 
type  of  public  relations  has  b 
granted  by  the  editors  of  the  paj 
Twice  before  when  these  enterprif 
exhibitors  believed  they  had  sc 
special  product  to  sell  the  pub 
the  owners  of  the  Standard-Times 
operated  with  a  big  roto  display. 
Text  of  Display 
Copy  in  the  new  display  rea 
"Movies  are  more  popular  than  e 
.  .  .  thanks  to  a  succession  of  t 
drawer  films  from  the  studios  of  h 
lywood.  Ahead  for  Greater-Bos 
theatre-goers  are  a  number  of  excit 
and  appealing  movies.  Steadily-ris 
caliber  of  films  has  brought  a  boom^ 
increase  in  attendance  in  theatres,  i 
clare  two  men  who  are  in  a  position 
know  whereof  they  speak— Ha 
Zeitz  of  Zeitz  Theatres  and  Moi 
Simms  of  New  England  Theatr 
Weekly  attendance  is  expected  to 
80,000000  this  summer,  both  ni 
note,  with  films  such  as  the  ones  d 
in  New  Bedford  at  the  Olympia,  Sta 
Capitol  and  Empire  Theatres  destin 
to  keep  that  attendance  figure  higl 

To  Show  'Anne  Frank 

( Continued  from  page  1 ) 
"Anne  Frank"  will  make  it  one 
the  most  widely  viewed  festival  pi 
sentations.  It  has  been  shown  at  t 
Cannes   Film  Festival   and  will 
shown  at  the  Moscow  Film  Festi\-; 


Canadian  Pioneers 
Set  Annual  Golf  Fete 

Special  to  THE  DAILY 

TORONTO,  Aug.  6.-The  annul 
golf  tournament  of  the  Canadian  Pii 
ture  Pioneers  will  be  held  Aug.  3! 
with  Dan  Krendel,  the  overall  chai 
man.  Archie  Laurie  is  handling  tli 
golfing  chores,  Al  Perly,  cash  coij 
tributions,  Andy  Rouse,  Norm  Rae  aq 
Hilda  Cunningham,  prizes,  Joe  Be 
mack  and  Bill  Foreman,  ticket  sale 
H  arry  Sullivan  and  Chuck  Sweene]! 
booty  bags  and  Chet  Friedman  jacK 
pot  raffle,  Fergus  Martin,  dinner  an 
bar  arrangements. 


86,  NO.  28 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  AUGUST  10,  1959 


TEN  CENTS 


\  in  Week 


yers'  Blast 
eps  up  Pace 
f  TOA  Feud 


s  Achievement  Claims 
Raiding  ^Allied  Areas^ 


:\     From  THE  DAILY  Bureau 

ijASHINGTON,  Aug.  9.-Continu- 
'Sts  running  attack  on  its  rival  na- 
T !  theatre  organization,  Allied 
js  at  the  weekend  accused  Thea- 
)\\  ners  of  America  of  outdistanc- 
;1h'  Soviet  in  the  matter  of  un- 
jjctl  claims  and  imaginary 
|'\  ements. 

;  pidly  assuming  the  proportions  of 
1-out  feud,  Allied  appears  to  have 
spurred  to  the  attack  by  recent 
membership  excursions  into  both 
(1  and  virgin  exhibitor  territory. 
]  \'clps  from  the  Allied  side  could 
I     {Continued  on  page  7) 


m  Claim$  60% 
S.  Theatre  Owners 

lixty  per  cent  of  all  American  the- 
lowners  are  members  of  TOA,"  the 
mt  Theatre  Owners  of  America 
bership  bulletin  asserts  under  the 
jing,  "TOA— Stronger  Than  Ever." 
■958-'59  dues  collections  topped 
;previous  year  by  22  per  cent," 
( Continued  on  page  7 ) 


Qii.  MPTO  Had  Good 
j>  Legislative  Record 

Special  to  THE  DAILY 
EW  HAVEN,  Aug.  9.  -  Of  nine 
affecting  theatres  or  films  in- 
|iced  in  tlie  Connecticut  senate 
eight  in  the  house  during  the  last 
jon  of  the  legislature,  none  was 
( Continued  on  page  6 ) 

EV/S/ON  TODAY-page  6 


MPAA-ACE  Group  Can't  Make  Trade 
Practice  Commitments  for  Companies 

Distribution  sources  have  made  it  clear  again  that  no  committee  or  sub- 
committee engaged  in  the  current  Motion  Picture  Association-American  Con- 
gress of  Exhibitors  conferences  is  empowered  to  make  any  commitment  which 

  would  be  binding  upon  a  company  in 

the  area  of  competitive  trade  prac- 
tices. 

Although  it  had  been  previously 
stated  by  distribution  sources  that 
MPAA-ACE  conferees  could  make  no 
commitments  in  the  competitive  trade 
practices  area,  the  subject  was  re- 
{Continued  on  page  3) 


Global  Policy  for 
UA  Major  Films 

Most  of  the  major  product  of  Unit- 
ed Artists  will  be  released  world-wide 
on  a  simultaneous  basis,  it  was  an- 
nounced at  the  weekend  by  Arthur 
B.  Krim,  president,  and  Robert  S. 
Benjamin,  chaimian  of  the  board. 
They  made  the  policy  statement  em- 
phasizing "global  thinking"  on  the  eve 
of  the  company's  first  intercontinental 
promotion  conferences  which  get  un- 
{Continued  on  pege  3) 

To  Make  Plans  for 
'Beach'  Tomorrow 

Global  promotion  plans  for  the  22 
simultaneous  world  previeres  of 
Stanley  Kramer's  production  "On  The 
Beach"  on  Dec.  17  will  be  formu- 
lated tomorrow  at  the  second  session 
of  United  Artists'  intercontinental 
promotion  conferences  here. 

Producer-director  Kramer  will  ad- 
dress the  meeting  and  the  work  ses- 
{ Continued  on  page  2) 


See  No  Acfion  Now  on 
Oat'Of'State  Taxation 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  9.  -  Con- 
gressional tax  experts  think  there  is 
little  chance  for  action  this  year  on 
legislation  to  limit  the  power  of 
states  to  tax  out-of-state  companies. 

They  believe  this  despite  the  ac- 
(Continued  on  page  2) 

Skouras  Will  Continue 
Discussions  in  Moscow 

Spyros  Skouras,  20th  Century-Fox 
president,  has  extended  his  stay  in 
Moscow  with  the  result  that  his  cur- 
rent European  trip  will  not  be  com- 
pleted for  another  two  weeks  or  so. 

Trade  reports  were  that  Skouras  is 
endeavoring  to  arrange  for  either 
(Continued  on  page  2) 


Set  l>ates  For  ACl-MPAA  Sub-Committee  Meets 
On  Product  and  Aid  to  Small  Theatres 

Dates  for  the  first  meetings  of  two  more  sub-committees  appointed  following 
the  recent  joint  meeting  of  the  Motion  Picture  Assn.  and  American  Congress 
of  Exhibitors  were  announced  at  the  weekend  by  Eric  Johnston,  MPAA 
president  and  S.  H.  Fabian,  ACE  chairman. 

The  subcommittee  for  product  will  meet  tomorrow  at  10:30  A.M.  in  the 
MPAA  board  room.  Representing  ACE  will  be  Fabian  and  Sol  A.  Schwartz; 
for  MPAA— Barney  Balaban  and  Abe  Schneider. 

The  committee  to  aid  small  theatres  is  scheduled  to  meet  Thursday,  Aug.  20 
at  10:30  A.M.  in  the  MPAA  board  room.  Representing  ACE  on  this  committee 
will  be  Horace  Adams,  George  Kerasotes  and  Irving  Dollinger;  for  MPAA— 
Arthur  Krim,  Robert  Benjamin  and  Abe  Montague. 

The  meeting  of  the  advertising  subcommittee,  scheduled  for  Wednesday 
at  11  A.M.  in  the  MPAA  board  room,  was  announced  previously. 


To  Serve  13,000 

Telephone  Co. 
Wires  Set  for 
Telemeter  Test 


To  Install  84  Miles  of 
Cable  for  Etobicoke  Trial 

Special  to  THE  DAILY 

TORONTO,  Aug.  9.  -  Paramount 
Pictures'  pay-as-you-see  television 
came  closer  to  realization  in  the 
Toronto  area  on  Friday  with  the 
signing  of  a  contract  between  the  Bell 
Telephone  Co.  and  Famous  Players 
Canadian  Corp. 

Dr.  W.  H.  Cruickshank,  Bell  Tele- 
phone vice-president  and  Toronto 
area  general  manager,  and  J.  J.  Fitz- 
gibbons,  president  of  Famous  Players, 
signed  an  agreement  whereby  the 
telephone  company  during  the  next 
few  months  will  install  some  84  miles 
of  cable  in  Etobicoke  to  make  the 
new  type  of  commercial-free  TV  pos- 
sible. 

Following  regular  telephone  routes 
( Continued  on  page  6) 


Spartanburg  Council 
Repeals  'Blue  law' 

Special  to  THE  DAILY 

SPARTANBURG,  S.  C.,  Aug.  9.- 
Denouncing  an  old  city  "blue  law"  as 
"absurd,"  "silly"  and  "unenforceable," 
the  Spartanburg  City  Council  has  re- 
pealed the  ordinance  and  agreed  to  a 
policy  of  non-enforcement  of  the 
state's  no-work  law  on  the  Sabbath; 
( Continued  on  page  6) 

Mayfair  to  Remove 
Cinemiracle  Equipment 

Negotiations  for  the  presentation  of 
"Windjammer,"  now  being  distributed 
by  NTA  Pictures,  at  the  Mayfair  The- 
tre  here  have  failed,  and  the  Cine- 
miracle  equipment  installed  there  for 
the  projection  of  the  Soviet  Kinepano- 
( Continued  on  page  2 ) 


CALL  PATHE  NOW  FOR  EVERY  FILM  NEED:  IN  B&W  OR  COLOR 


Speed,  Quality  and  Service  at  Low 
Cost  ■  Specializing  in  35mm  Color 
Developing  ■  Dailies  ■  16mm  Color 
Prints  •  Precision  Opticals  •  Title 
Stand  Work 


LABORATORIES,  INC. 

NEW  YORK  AND  HOLLYWOOD 


lifelike  color 


In  every  sceng 


Motion  Picture  Daily 


Monday,  August  10  j93! 


PERSOML 
MEIVTIDN 


C  TEVE  BROIDY,  president  of  Al- 
^   lied  Artists,   retiimed  to  Holly- 
wood at  the  weekend  from  Neu'  York. 
• 

B.  G.  Kbanze,  vice  -  president  of 
Stanley  Warner  Cinerama  Corp.,  left 
New  York  yesterday  for  the  Cinerama 
premiere  in  Sao  Paulo,  Brazil  after 
which  he  will  visit  Argentina,  Chile, 
Peru  and  Venezuela. 

• 

Nathan  Cummings,  member  of  tlie 
Loew's,  Inc.,  directorate,  was  married 
in  the  Plaza  Hotel  here  yesterday  to 
Joanne  Ruth  Toor. 

• 

R.  J.  "Hap"  Babnes,  president  of 
ABC  Theatrical  Enterprises,  Atlanta, 
has  returned  there  from  Knox\dlle, 
Tenn. 

• 

Burt  Lancaster  arri\'ed  in  New 
York  over  the  weekend  from  HolU- 
wood  for  a  series  of  conferences  with 
officials  of  United  Artists. 

• 

Mrs.  J.  E.  Hobbs,  wife  of  the  Allied 
Artists  branch  manager  in  Atlanta,  has 
returned  to  her  home  there  following 
treatment  at  a  local  hospitaul. 

• 

Charles  Boren,  owner  of  station 
WAMY,  vVmory,  Miss.,  has  returned 
there  \\'ith  his  family  following  a  vaca- 
tion in  Florida. 

• 

Mrs.  Esther  Osley,  of  the  booking 
department  at  Exhibitors  Service  Co., 
Atlanta,  has  left  there  for  a  Florida 
vacation. 

• 

Mrs.  William  Richardson,  wife 
of  the  president  of  Capital  Releasing 
Corp.,  Atlanta,  has  entered  a  local 
hospital  there  for  surgerv. 

• 

Mrs.  J.  T.  Brannon  of  Thomaston, 
Ga.,  has  given  birth  there  to  a  girl. 
Father  is  head  of  the  Starlite  Drive- 
in  Theatre  in  that  city. 


B„il«l»  °' 

MR.  HOLLYWOOD 
MOVIE  BEE 
TRAILER 

Contact  your  local 

NATIONAL  SCREEN  SERVICE 
EXCHANGE 


U.  S.  Film  Guaranty  Program  Is  Cut  to 
$1,550,000  for  Current  Fiscal  Year 


W  ASHINGTON,  Ai 


By  J.  A.  OTTEN 

-The  government's  Information  Media  Guaranty 


i  rogram  for  motion  picture  companies  during  the  current  fiscal  year  will  be 
slightly  below  the  level  for  last  year,  according  to  Robert  Beers,  U.S.  Informa- 
t       A  ■  ^       charEie  of  the   


tion  Agency  officia 
program. 

The  reduction  is  due  to  Congres- 
sional cuts  in  the  appropriations  re- 
quested. The  film  guaranty  program 
will  be  alloted  $1,550,000  for  the  fis- 
cal year  that  began  July  1,  compared 
to  SI, 662,181  for  the  fiscal  year  that 
ended  June  30.  Beers  pointed  out, 
howexer,  that  the  film  program  is  be- 
ing reduced  proportionately  less  than 
other  media  programs.  The  total  al- 
lowance for  all  media  was  reduced 
from  $9,800,348  last  year  to  $8,559,- 
000  this  year. 

Convertibility  Guaranteed 

The  program  guarantees  film  pro- 
ducers, book  publishers  and  others 
the  convertibility  of  certain  earnings 
m  certain  foreign  countries. 

The  film  program  during  thc'  cur- 
rent year  will  cover  the  same  four 
countries  as  in  previous  years.  Beers 
said.  These  are  Poland,  Yugoslavia, 
Turkey,  and  Viet  Nam.  However,  due 
to  the  reduced  allotment,  U.  S.  I.  A. 
will  not  be  able  to  carry  out  its  plan.s" 
to  cover  new  countries  this  year. 
Beers  said  the  film  allotment  would 
provide  full  coverage  for  film  com- 
pany earnings  in  Poland  and  Yugos- 
lavia and  partial  coverage  in  the  re- 
maining two  countries. 


Mayfair  to  Remove 

( Continued  from  page  1 ) 
rama  features  will  be  removed,  it  was 
learned  at  the  weekend. 

The  Soviet  engagement  ends  today 
at  the  Mayfair,  and  the  removal  of 
ecjuipment  is  expected  to  take  about 
two  weeks.  It  is  reported  that  "several 
things  are  in  negotiation"  for  presen- 
tation at  the  theatre,  but  that  no  deals 
have  been  definitely  signed. 

Just  prior  to  the  Soviet  leasing  the 
Mayfair  had  been  principally  show- 
ing re-issues,  although  the  theatre 
played  first-run  product  since  being 
dropped  by  the  Brandt  circuit  in 
1957. 


^Huck'  Popular  Abroad 

Producer  Samuel  Goldwyn,  Jr.,  in 
the  midst  of  a  search  for  a  boy  to  play 
the  lead  in  "The  Adventures  of 
Huckleberry  Finn,"  notes  that  the 
American  classic  has  tremendous  fol- 
lowing abroad,  too.  Among  the  thou- 
sands of  letters  received  at  MGM 
from  boys  and  parents  regarding 
potential  candidates  for  the  role  of 
"Huck,"  many  have  come  from 
France,  England,  South  Africa,  Ire- 
land, Scodand,  Italy  and  Mexico— in 
addition  to  all  but  two  states  of  the 
Union. 


Newspaper  Publicity 
For  'Blue'  Discussion 

Special  to  THE  DAILY 

CHICAGO,  Aug.  9.-More  than  600 
prominent  opinion-makers  crowded 
the  Carnegie  Theatre  here  Friday  for 
a  special  showing  of  "Blue  Denim" 
and  a  discussion  which  followed.  With 
Dr.  Bergen  Evans  as  moderator,  the 
discussion  became  very  heated  over 
the  question  of  illegal  operations  in 
which  several  members  of  the  audi- 
ence praised  the  film  company  for 
malcing  the  picture,  while  others  at- 
tacked Fox  for  even  approaching  the 
subject  matter. 

The  discussion  received  elaborate 
space  in  all  four  Cliicago  newspapers. 


See  No  Action  Now 

(  Continued  from  page  1 ) 
tion  of  the  Senate  Finance  Committee 
last  week  approving  a  bill  putting 
some  limit  on  the  states'  power. 
Chances  are  considered  slim  for  Sen- 
ate approval  and  the  House  is  almost 
certain  not  to  act  this  year. 

The  problem  arises  from  recent 
Supreme  Court  decisions  giving  the 
states  broad  new  power  to  tax  the 
income  of  interstate  companies.  The 
court  decisions  gave  the  states  au- 
thority to  tax  money  earned  in  the 
state  by  outside  companies  even  if 
they  did  not  maintain  offices. 

The  finance  committee  bill  would 
provide  that  any  interstate  companies 
would  be  immune  to  state  income 
taxes  if  its  business  operations  were 
confined  to  sales  activity  in  the  state. 
The  bill  would,  not,  however,  be  re- 
troactive. 

Many  Congressional  experts  be- 
lieve that  a  constitutional  amend- 
ment would  be  required  to  overturn 
the  Supreme  Court's  decision.  A 
House  Judiciary  Subcommittee  is 
scheduled  to  study  the  whole  prob- 
lem this  fall. 


Plans  for  'Beach' 

( Continued  from  page  1 ) 
sion  attended  by  key  UA  promotion 
and  sales  executives  from  both  sides 
of  the  Atlantic.  A  special  screening 
for  home  office  and  foreign  officials 
and  members  of  the  company's  ad- 
vertising, publicity  and  exploitation 
staff  has  been  set  for  tomorrow. 

Also  attending  will  be  Myer  Beck, 
New  York  representative  for  Kramer, 
and  Maurice  Bergman,  supervisor  of 
the  global  premiere  publicity  unit. 


lid 


Sidewalk  Phones  in  Detrjt 
Offer  'Room  43'  Plug  Fr 

Special  to  THE  DAILY 

DETROIT,  Aug.  9.-The  gii 
season  is  in  full  bloom  here.  L; 
a  battery  of  telephones  on  ; 
black  velvet-covered  table  outsi; 
Fox  Theatre.  The  passerby,  on 
one  of  the  phones,  immediately 
played  back  a  dramatic  section  ij  i 
sound  track  from  the  top  half  (itiii 
current  show,  "Room  43."  The  p!m- 
are  hooked  up  to  an  insti'unient 
office    of  managing   director   V.  , 
Bothwell. 


31  Pitt.  Theatres  Ai 
To  Join  in  Basle  Sa 


Special  to  THE  DAILY 

PITTSBURGH,  Aug.  9.-The  i*! 
ers  of  31  theatres  in  the  Pittslfs 
district  appeared  late  last  week  bpi 


Judge  John  W.  Mcllvaine  of 
United  States  District  Court  fo 
Western  District  of  Pennsylvania, 
tioning  the  court  for  permission  t 
come  parties  in  the  suit  of  Basle 
tres.  Inc.,  against  Warner  Brot 
Loew's,  United  Artists  and  othe 
tributors. 

The  exhibitors  claimed  the  di 
utors,  in  "pretended  compliance 
Judge    Mcllvaine 's    decree  in 
case,"  had  initiated  a  system  of 
pulsory     competitive  bidding 
clearances  for  the  independent 
tres  following  the  Pittsburg  dowr 
run.  They  complained  that  they 
arbitrarily  placed  in  zones  and 
required  to  bid  against  other  th( 
in  their  zones  regardless  of  wh 
or  not  they  were  in  substantial 
petition  with   each  other;  that 
number  of  prints  available  in 
zone  and  for  Pittsburgh  generall) 
been  substantially  reduced;  and 
the  successful  bidder  was  given  c 
ance  over  other  theatres  in  the 

Charge  Delays  Created 

They  asserted  that  this,  "in-- 
of  expediting  the  exhibition  of  pici 
in  the  subsequent  runs  of  the  I 
burgh  area  as  Judge  Mcllvaine  int 
ed,"  created  delays  which  the  judf 
his  decree  in  the  Basle  case  trie, 
prevent. 

Judge  Mcllvaine  asked  counsd 
file  briefs  on  the  matter  and  pres 
ably  the  lawyers  will  argue  the 
tion  before  him  sometime  in  Sepi 
ber. 


Skouras-Soviet 

{Continued  from  page  1) 
co-production  in  the  Soviet  or 
thorization  to  film  Soviet  backgroi| 
for  a  20th-Fox  production.  On  co;-: 
sion  of  his  Moscow  stay  he  plan 
visit  other  capitals  of  Continenta' 
tions. 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Manaeing  Edit^ 
Advertising  Manager;  Gus  H.  Fausel.  Productio"  M^„Q(T»r    tttt  tt-i^tqti-im  T-r\nAV?    r-i  i._  o     a  ^=  ^•,.J-vcis,  ivj-aiiiguig  £.aiior. 


nday,  August  10,  1959 


Motion  Picture  Daily 


3 


REVIEW: 

That  Kind  of  Woman 

Ponti-Girosi — Paramount 


One  of  the  busiest  actresses  on  the  screen  today,  Sophia  Loren  has  her 
most  sumptuous  showcase  yet  in  "That  Kind  of  Woman."  Other  films 
she  has  fit  into;  this  one  was  tailored  just  for  her. 

Starting  out  in  a  light  comic  mood,  the  picture  slowly  begins  to  shift 
its  tone  until  the  last  scenes  go  heavih'  dramatic  as  the  heroine  wrestles 
with  a  serious  romantic  problem.  The  transition  is  smoothly  achieved, 
however,  and  is  almost  imperceptible,  for  the  film  was  made  by  top 
craftsmen  in  every  department. 

As  is  usual  in  her  pictures,  Miss  Loren  has  a  popular  male  co-star 
in  Tab  Hunter.  With  these  two  names  and  a  romantic  theme  of  wide 
and  proven  appeal,  especially  to  the  ladies,  this  Ponti-Girosi  Production 
should  indeed  do  well  at  the  box  oflBce. 

The  kind  of  woman  that  Miss  Loren  plays  is  a  kept  one.  She  is  the 
beautiful  mistress  of  a  mysterious  financier  who,  while  on  holiday  from 
her  lover,  meets  a  young  soldier  on  a  train  travelling  from  Miami  to 
New  York.  The  time  is  1944,  and  the  heroine  looks  on  her  encounter 
with  the  \'oung  paratrooper,  who  is  bound  ultimately  for  some  unknown 
battlefield,  as  a  brief  interlude  soon  to  be  forgotten. 

Once  in  New  York,  however,  the  soldier,  who  has  fallen  desperately 
in  love  at  first  sight,  begins  an  intensive  pursuit  of  the  girl  in  spite  of 
the  fact  that  she  has  told  him  she  is  the  "property"  of  another  man.  The 
soldier  is  interested  in  making  her  an  honest  woman;  he  wants  her  to 
marry  him  and  go  alone  on  his  three-day  leave  to  Vermont  to  meet  his 
folks! 

Meanwhile  the  other  rival  is  pleading  his  case,  which  is  based  on 
money  and  security.  Which  man  does  the  lady  choose?  Love  wins,  of 
course. 

To  state  the  plot  of  "That  Kind  of  Woman"  so  baldly  provides  no 
indication  of  what  the  director  and  his  players  have  made  of  their  mate- 
rial, which  happens  to  be  a  great  deal.  Sidney  Lumet,  who  directed,  has 
an  extraordinary  talent  for  establishing  character  and  mood  swiftly  and 
sharplv.  Through  adroit  use  of  his  players  and  the  actual  New  York  City 
backgrounds  (the  film  was  shot  here  in  its  entirety)  he  gives  the  picture 
a  shiny  and  professional  gloss. 

Throughout  the  dramatic  proceedings  Miss  Loren  moves  with  an  as- 
surance that  a  much  older  and  more  experienced  actress  might  envy. 
She  also  looks  chic  in  a  stunning  wardrobe  that  will  have  the  female 
audience  agog.  Hunter  pla\  s  the  paratrooper  with  quiet  intensity,  and 
George  Sanders  fairly  drips  with  elegance  and  sophistication  as  his 
millionaire  rival. 

The  major  comedy  relief  is  supplied  by  Jack  Warden  as  an  extroverted, 
free-living  soldier  friend  of  Hunter,  and  Barbara  Nichols  as  a  "dumb 
blonde"  companion  to  Miss  Loren  whose  occupation  also  is  that  of  kept 
woman.  Keenan  Wynn  gives  a  characteristically  vigorous  performance 
as  a  strong-arm  man  for  Sanders. 

The  screenplay  was  bv  Walter  Bernstein  from  a  story  by  Robert  Lowry. 
Running  time,  92  minutes.  Adult  classification.  Release,  in  September. 

RiCH.\BD  Gertner 


lobal  Policy 

^    {Continued  from  page  1) 

vay  here  to  day  at  the  home  of- 

r 

;.i  a  joint  message  to  UA  personnel 
i  ind  the  world,  Krim  and  Benjamin 
iiared,  "In  the  distribution  of  films 
iiy,  we  think  of  the  world  as  one 
(ket.  Most  of  our  major  fikns  today 
ibeing  released  on  a  contemporane- 
world-wide  basis.  The  time  lag  of 
i  imonths  or  more  that  used  to  sep- 
i  e  the  marketing  of  films  in  domes- 
ilaind  foreign  territories  no  longer 
ts." 

he  UA  executives  cited  the  dis- 

"ution  and  promotion  patterns  for 
lomon  and  Sheba"  and  "On  the 

I  |ch"  as  examples  of  the  new 
)al  policy.  Edward  Small's  "Solo- 
|i  and  Sheba'  will  be  playing  botli 
;  and  abroad  around  Christmas 

i  Global  premieres  for  Stanley 
mer's  "On  the  Beach"  will  take 
':e   simultaneously   in   22  major 

lilis  of  the  world  on  Dec.  17. 

Activities  Being  Unified 

AVith    the    consolidation    of  the 
[ild's  market,"  the  message  contin- 
'  1,  "we  are  unifying  our  domestic 
I  foreign  activities  in  promotion 
.  .  sales  to  develop  this  vast  poten- 
Through  an  overall  pattern  of 
!!i')al  promotion    and  cross-promo- 
1,  we  are  hopeful  of  maintaining 
I  upward  growth  momentum." 
I'he  conferences  get  underway  to- 
with  keynote  addresses  by  Arnold 
Picker,  vice-president  in  charge 
foreign  distribution,  and  vice-presi- 
ts  William  J.  Heineman  and  Max 
foungstein.  Roger  H.  Lewis,  vice- 
ddent  in  charge   of  advertising, 
■licity  and  exploitation,  is  chairing 
first  of  the  conferences  to  formu- 
lli  global  promotion  and  sales  plans. 

lore  than  75  top-echelon  promo- 
1/1  and  sales  executives  from  both 
lii:s  of  the  Atlantic  will  participate  in 
I)  meetings.  Morton  Nathanson,  di- 
i  or  of  international  advertising  and 
i  ilicity  is  supervising  the  confer- 
e  program.  Fred  Goldberg,  nation- 
iidirector  of  advertising,  publicity 
i  exploitation,   will   co-chair  the 
k  sessions. 

jiHome  Office  Officials  Present 

Key  home  ofBce  executives  partici- 
ing  in  the  meetings  include  James 
Velde,  vice-president  in  charge  of 
lestic  sales;  Louis  Lober,  vice- 
5ident  in  charge  of  foreign  opera- 
iis;  Herbert  L.  Golden,  vice-presi- 
t  in  charge  of  operations;  Bruce 
Is,  executive  vice-president  of 
ted  Artists  Television;  David  V. 
<er,  executive  vice-president  of 
ted  Artists  Records,  and  Mo  Roth- 
1  and  Alfred  Katz,  foreign  depart- 
it  executives. 

^op  foreign  officials  include  Charles 
adja,  vice-president  in  charge  of 
I  opean  production;  Giulio  Asca- 
i,  Continental  director  of  advertis- 
and  publicity;  Karl  Scheffler,  pub- 
:y  manager  for  Germany;  Joe  Pole, 
)licity  manager  for  Great  Britain, 
1  Francis  Winikus,  European  assist- 
to  Max  E.  Youngstein. 
'romotion  executives  attending  in- 
ie:  Samuel  Cohen,  foreign  publici- 


ty manager;  Burt  Sloane,  publicity 
manager;  Maurice  Segal,  West  Coast 
publicitv  coordinator;  Joseph  Gould, 
advertising  manager;  NIori  Knishen, 
exploitation  manager;  Andy  Albeck, 
foreign  administrative  manager;  Harry 
Goldstein,  assistant  advertising  man- 
ager; Al  Fisher,  assistant  exploitation 
manager;  Larry  Schneider,  assistant 
foreign  publicity  manager,  and  Val 
Coleman,  assistant  pubUcity  manager. 

The  meetings  continue  through 
Friday. 

Glomar  Lists  Film 

Glomar  Productions,  Inc.,  new  film 
company  here,  will  make  as  its  first 
production,  "Dusk  to  Dusk,"  from  an 
original  screenplay  by  Rudy  Martin- 
elli,  it  was  announced  at  the  weekend 
by  Eleanore  Kendrick,  vice-president. 


Colt  Firearms  Sets 
Tie-in  for  'Trail' 

Special  to  THE  DAILY 

HARTFORD,  Conn.,  Aug.  9.-The 
Colt  Firearms  Company  announced 
here  at  the  weekend  a  national  pro- 
motion campaign  tied  into  the  coast- 
to-coast  release  of  20th  Century-Fox's 
'The  Oregon  Trail."  The  promotion 
marks  the  first  motion  picture  tie-up 
in  which  the  Colt  Company  has  ever 
participated. 

The  campaign  calls  for  the  Richard 
Einfeld  production  to  receive  special 
attention  in  all  Colt  newspaper  and 
magazine  advertising  during  the  next 
three  months.  The  Colt  frontier 
pistol  figures  prominently  in  the  film. 

Fred  A.  RofiF,  president  of  Colt, 


MPAA-ACE 


(Continued  from  page  1) 
vived  again  when  the  conferees  an- 
nounced tliat  the  subjec-t  of  aid  to 
small  tlieatres  was  one  of  four  sub- 
jects that  would  be  explored  and  re- 
ported upon  to  the  main  committees. 

Only  in  that  subject  might  discus- 
sions of  trade  practices  arise.  The 
other  subjects  cleared  by  the  main 
committees  are  increased  production, 
advertising  and  research. 

Trade  sources  believe  that  the  sub- 
committee on  aid  to  small  theatres 
may  very  well  get  into  trade  practice 
discussions,  probably  with  exhibitor 
representatives  stating  what  they  be- 
lieve might  be  done  to  be  of  help  to 
hard-pressed  theatre  owners.  The 
main  function  of  such  discussions,  it 
is  felt,  would  be  educational,  a  pre- 
sentation of  the  problems  which  con- 
front some  theatres,  and  the  oppor- 
tunity to  get  distribution  minds  think- 
ing about  them. 

If  the  solution,  for  example,  might 
appear  to  be  lower  rentals,  earlier 
availabilities  or,  perhaps,  concessions 
in  clearance  and  run,  or  any  other 
competitive  practice,  it  would  obvious- 
ly be  beyond  the  province  of  an 
MPAA  or  ACE  committee  to  grant. 

The  matter,  it  was  emphasized, 
would  be  entirely  between  buyer  and 
seller,  if  anything  could  be  done. 

All  Seem  Willing  to  Talk 

All  companies  appear  willing  to 
discuss  such  subjects  individually 
with  their  customers.  But  all  are  em- 
phatically opposed  to  becoming  speci- 
fic in  the  presence  of  their  own  or 
their  customers'  competitors. 

On  the  other  hand,  if  such  non- 
competitive subjects  as  orderly  dis- 
tribution sales  of  films  in  groups  and 
the  like,  are  raised,  whether  or  not 
the  conferees  wish  to  place  them 
under  the  heading  of  trade  practices, 
they  are  legally  without  significance 
and,  hence,  could  become  the  sub- 
jects of  general  or  specific  understand- 
ings, some  distribution  sources  said. 

The  difl^erence  would  appear  to  be 
one  of  terminology,  what  is  clearly 
a  trade  practice  and  what  is  simply  a 
non-competitive  and  unquestionably 
legal  accommodation,  even  though  the 
latter  are  loosely  termed  trade  prac- 
tices. 


2  ^Ben-Hur'  Bookings 

Two  additional  bookings  for  "Ben- 
Hur  were  announced  by  M-G-M  at 
the  weekend.  The  film  will  have  its 
Southeastern  premiere  in  Atlanta  at 
the  Roxy  Theatre,  with  the  opening 
to  take  place  between  Christmas  and 
Feb.  1.  The  Southwestern  bow  will 
be  in  Dallas  at  the  Tower  Theatre. 


flies  to  Oregon  this  week  to  partici- 
pate in  \^'ednesday's  world  premiere 
of  "The  Oregon  Trail"  at  Portland 
which  will  be  part  of  the  state's 
Centennial  celebration  of  its  founding. 

Colt  also  is  planning  for  its  na- 
tional field  force  to  join  local  thea- 
tres in  setting  up  special  display's  of 
firearms  in  connection  with  playdates 
of  "The  Oregon  Trail," 


'Solomon  and  Sheba'  is  in  the  greatest 
DeMille  tradition  . . .  the  best  in  mass 
audience  entertainment  with  master 
showmanship.  Looks  like  UA  will  have 
the  biggest  show  in  town  at  Christmas!" 

-Earl  Wilson,  N.  Y.  Post 


Motion  Picture  Daily 


Monday,  August  10,  51 


CBS  News  Forms  New 
Special  Show  Unit 

Formation  of  an  additional  Special 
Show  Unit  and  the  promotion  of  Av 
Westin  to  producer  in  charge  were 
announced  at  the  weekend  by  John 
F.  Day,  director  of  news  for  CBS 
News,  as  the  division  prepared  for  an 
expanded  schedule  of  informational 
programming. 

Day  said  the  new  unit  will  be  one 
of  the  production  teams  assigned  to 
"CBS  Reports,"  a  series  of  hour-long 
informational  broadcasts  to  be  pre- 
sented in  prime  evening  time  over 
the  CBS  Television  Network,  and  be 
available  for  "news  specials"  as 
events  warrant. 

Joined  Web  in  1949 

Westin  advances  from  the  post  of 
associate  producer  an  director  of  the 
first  Special  Show  Unit,  which  de- 
veloped the  news  special  as  a  flexible 
means  of  providing  background  and 
interpretation  to  major  news  stories 
on  as  little  as  a  few  hours'  notice.  He 
joined  CBS  News  in  1949,  at  the  age 
of  19,  and  prior  to  his  assignment  on 
news  specials,  he  served  successfully 
as  a  news  writer,  reporter,  news  edi- 
tor and  director. 


Warner-Lambert  Signs 
For  'Person  to  Person' 

Warner  -  Lambert  Pharmaceutical 
Company,  Inc.  has  signed  for  alter- 
nate-week sponsorship  of  the  CBS 
Television  Network's  "Person  to 
Person"  series  effective  Friday,  Oc- 
tober 2,  it  was  announced  by  William 
H.  Hylan,  CBS  Television  Network 
vice-president  of  sales  administration. 
Warner-Lambert  joins  Pharmaceuti- 
cals, Inc.,  announced  earlier  as  a 
sponsor  of  "Person  to  Person." 

The  new  "Person  to  Person"  series, 
with  Charles  Collingwood  as  host, 
will  extend  the  format  of  the  orig- 
inal program  by  means  of  weekly- 
video-taped  or  filmed  "visits"  with 
dignitaries  and  personalities  in  Eu- 
rope and  other  continents  of  the 
world. 


Godfrey  to  Return 
On  CBS-TV  Special 

Arthur  Godfrey  will  return  to  the 
telewaves  after  an  absence  of  four 
months  as  the  star  of  a  full-hour  vari- 
ety show  over  the  CBS  Television 
Network,  Wednesday,  Sept.  16  at  10 
P.M.  The  program,  details  of  which 
are  being  worked  out,  will  include 
originations  from  Hawaii  and  God- 
frey's fann  in  Virginia. 

The  special  program  will  be  pre- 
sented under  the  sponsorship  of  Ben- 
rus  Watch  Co.,  Kitchens  of  Sara  Lee, 
and  Hoover  Vacuum  Cleaners.  God- 
frey may  do  as  many  as  four  TV 
specials  during  the  1959-60  season, 
it  is  reported. 


Jqdaif 


Rod  Serling  Signs  New 
3-Year  Pact  with  CBS 

Rod  Serling  has  signed  a  three- 
year  contract  calling  for  his  exclusive 
services  with  the  CBS  Television  Net- 
work, it  was  announced  by  William 
Dozier,  CBS  Television  Network  vice- 
president,  programs,  Hollywood.  Un- 
der provisions  of  the  contract,  Serhng 
will  develop  new  properties  for  the 
network  through  his  Cayuga  Produc- 
tions, Inc.,  as  well  as  create  a  number 
of  scripts  for  "Playhouse  90." 

Is  Executive  Producer 

Serling  is  executive  producer  for 
Cayuga  Productions  and  writer-crea- 
tor of  the  new  series,  "Twihght 
Zone,"  which  makes  it  debut  on  the 
CBS  Television  Network  Fridav,  Oc- 
tober 2,  10:00-10:30  P.M.,  EDT. 


Spartanburg  Council         Telemeter  Tc^'$ 


'Ethel  Merman  Show' 
Set  as  Ford  Special 

Ethel  Merman  has  been  signed  to 
star  in  a  musical  variety  presentation 
"The  Ethel  Merman  Show,"  to  be  pro- 
duced as  one  of  the  Ford  series  of 
special  colorcasts  each  Tuesday  night 
(9:30-10:.30  P.M.,  NYT)  over  the 
NBC-TV  Network  during  the  1959-60 
season.  Date  for  the  show  will  be 
announced. 

Robinson  Recruiting  Staff 

According  to  executive  producer 
Hubbell  Robinson,  "The  Ethel  Mer- 
man Show"  will  feature  highlights  in 
song  and  dance  of  Miss  Merman's 
career— from  her  Broadway  debut  in 
"Girl  Crazy  to  her  current  hit  per- 
formance in  "Gypsy."  Creative  staft" 
for  "The  Ethel  Mennan  Show,"  in- 
cluding producer,  director  and  adapt- 
er, is  now  under  consideration  by 
Robinson's  company,  Hubbell  Robin- 
son Productions,  Inc. 


Casper,  Wyo.,  Station 
Joins  CBS-TV  Network 

Station  KTWO-TV  Casper,  Wyo., 
has  joined  the  CBS  Television  Net- 
work as  an  interconnected  affiliate  in 
the  Extended  Market  Plan  (EMP) 
group.  KTWO-TV  replaced  Station 
KSPR-TV  Casper,  Wyo.,  which  went 
off  the  air  and  discontinued  opera- 
tions at  the  close  of  business  July  22. 

KTWO-TV,  operating  on  Channel 
2,  is  owned  and  operated  by  Rocky 
Mountain  Tele  Stations,  Beverly 
Hills,  Calif. 


Brandt  Opens  Offices 

Joseph  A.  Brandt,  financial  con- 
sultant specializing  in  investment 
services  for  the  television  film  indus- 
try, has  opened  offices  here  at  250 
West  57th  Street.  Brandt  formerly 
was  controller  for  National  Telefilm 
Associates  and  vice-president  in 
charge  of  finance  for  Gruen  Industries. 


( Continued  from  page  1 ) 
Counciknen  then  proceeded  to  attack 
enforcement  of  the  state  law  which 
has  been  carried  out  by  city  poHce 
for  the  past  three  Sudays. 

Several  weeks  ago  the  city  agreed 
to  assist  County  Sheriff  B.  B.  Brock- 
man  in  enforcing  Section  64-2  of  the 
state  statutes,  \\'hich  prohibits  work 
on  Sunday.  For  the  past  two  Sundays, 
however,  the  city  has  used  only  one 
police  officer  for  this  purpose. 

At  a  meeting  last  week,  city  coun- 
cilman L.  L.  Hyatt  offered  a  proposed 
amendment  to  the  old  city  "blue  law" 
which  would  allow  Sunday  amuse- 
ments and  certain  other  specific  busi- 
nesses to  operate. 

Urges  Amendment 

Commissioner  Hyatt  said  his  idea 
was  to  amend  the  stringent  city  law 
which  prohibited  everything  from 
Sunday  operation  in  the  city,  and  to 
anticipate  possible  revision  of  the 
state  law  in  the  future. 

Councilman  Hyatt's  amendment  to 
the  ordinance  was  not  accepted,  how- 
ever. City  council,  instead,  gave  sec- 
ond and  final  reading  to  an  ordinance 
repealing  the  old  city  "blue  law."  Ef- 
fective now,  therefore,  there  is  no  city 
law  governing  Sunday  activities. 

Council  members,  anticipating  criti- 
cism, pointed  out  that  repeal  of  the 
city's  "blue  law"  ordinance  does  not 
mean  that  the  town  is  "wide  open." 
Instead,  the  state  law  is  still  on  the 
books. 

However  Spartanburg  City  Council 
agreed  to  notify  County  Sheriff  B.  B. 
Brockman  "frankly"  that  the  city 
would  no  longer  aid  his  forces  in  en- 
forcing the  no  work  section  of  the 
state  statute  in  the  city.  Circuit  Court 
Solicitor  Allen  Lambright,  took  note 
of  this  decision  by  the  city. 

"The  city  has  adopted  a  policy 
that  they  are  not  going  to  enforce  the 
state  statute  law,  then  some  authority 
could  be  called  in  to  protect  the  citi- 
zens of  Spartanburg.  The  mayor  and 
council  are  accountable  for  this  de- 
cision," Lambright  declared. 

Believes  Sheriff  Would  Act 

The  solicitor  said  that  he  had  not 
talked  with  sherift'  Brockman,  but  he 
felt  that  the  latter  would  not  enter 
the  city  to  enforce  the  no  work 
law  unless  he  were  invited.  "On  the 
other  hand,"  he  added,  "the  sheriff 
would  probably  act  in  the  city  in  the 
event  there  was  a  violation  of  the  law 
prohibiting  interludes  and  amuse- 
ments (Sunday  movies)." 

Conn.  MPTO 

(  Continued  from  page  1 ) 
enacted  that  seriously  affects  the  in- 
dustry and  several  "frontal  attacks" 
on  the  industry  were  defeated,  Her- 
man M.  Levy,  executive  secretary  of 
M.P.T.O.  of  Connecticut,  reports  in 
a  bulletin  to  members. 

"We  point  with  what  we  hope  is 
pardonable  pride  to  our  good  record 
over  the  years  in  the  Legislature,"  the 
bulletin  says.  "However,  we  are  never 
unmindful  of  the  assistance  that  we 
have  received  from  our  members.  We 
take  this  opportunity  to  express  our 
gratitude  for  all  of  that  help." 


( Continued  from  page  1 ) 
the  new  cable  system  partly  mti 
ground  and  partly  on  poles  wi  ht 
able  to  serve  13,000  Etobicoke  hoie 
holds.  It  can  readily  be  expandf  t( 
serve  40,000  households  in  the  "st 
ern  section  of  metropolitan  Tor  10 
all  from  the  studio  to  be  establiiec 
at  the  comer  of  Royal  York  Road  k 
Bloor  Street  West.  By  mid-wii;r 
5,000  households  are  expected  t  bt 
subscribing  to  the  service. 

Dr.  Cruickshank  said  the  Bell  sr 
would  begin  their  work  before  bf 
end  of  the  summer.  Much  of  the  •e- 
paratory  planning  and  engineering'as 
already  been  done,  he  stated.  1 

First  of  Its  Type,  He  Says  i 
"Our  system  will  be  the  first  c.its 
type  in  the  world,"  Fitzgibbons  d 
"Under  our  plan  the  subscriber  il! 
pay  only  for  programs  he  selectt 

Telemeter  units,  about  tlie  size  a 
small  table  radio,  will  be  associ 
with  each  subscriber's  television 
and  wired  into  the  special  cable 
work  Unking  all  the  units  with 
studio.  These  units  will  take  o 
indicate  a  credit  when  an  over 
ment  is  made  and  keep  a  magt 
tape  record  of  all  programs  view 
Channel   5— inactive  in  Toron 
is  the  only  channel  on  the  TV  se; 
be  used,  but  Telemeter  subscri 
will  have  a  choice  of  three  progr 
through  their  Telemeter  units, 
operators,   Trans   Canada  Telem 
Ltd.,  a  division  of  Famous  Pla\ 
expect    to     offer    current  mo- 
"blacked-out"    sports  events, 
certs,  operas  and  other  "live"  sh( 
An  additional  charmel,  known  a  a 
"barker"  will  give  program  and  px 
information  before  the  programs  e- 
gin. 

 •  1 

S.C.  Theatres  Will 
Stop  Sunday  Films 

Special  to  THE  DAILY 

DARLINGTON,  S.C.,  Aug.  9.:- 
Jack  D.  Fuller,  vice-.president  of  I|C- 
lington  Theatres,  Inc.,  annoumd 
that  the  Darlington  theatre,  wlh 
has  been  open  for  four  Sundays,  "(11 
discontinue  Sabbath  operations  > 
cause  we  have  been  unable  to  obin 
a  City  Council  permit." 

Fuller  explained  that  his  compy 
had  regarded  the  opening  of  his  tbi- 
tre  in  Darlington  as  a  test  of  'e 
state's  "ambiguous  and  outdated"  l!e 
laws,  but  that  the  owners  are  takjg 
the  present  action  "because  we  h* 
no  wish  to  violate  a  special  statue 
which  says  that  Sunday  movies  e 
legal  in  Darlington  only  if  a  perl 
is  secured  from  the  city  council.| 

Decision  Subjects  to  Change 

Fuller  added,  however,  that 
decision  to  close  is  subject  to  ch;ii)E 
should  the  present  situation  be  !- 
tered  by  any  court  or  legislative 
cision  affecting  the  reasons  for  ts 
step.  We  had  hoped  to  secure  suik 
permit,"  he  said,  "because  the;its 
in  nearby  towns  are  operating  ajl 
the  absence  of  operation  here  puts's 
at  a  disadvantage."  ' 


Ilonday,  August  10,  1959 


Motion  Picture  Daily 


7 


Myers  '  Blast  Steps  Up  Pace  of  TOA  Feud 


I  PEOPLE 


«Paul  Adorian,  a  member  of  the 
)ard  of  George  Humphries  &  Co., 
ic„  London,  film  processors,  has  been 
'iected  chairman  of  the  company.  He 
ISO  has  been  appointed  chairman  of 
•'■e  .subsidiary  company,  Mole-Rich- 
'dson  (England)  Ltd.  A  past  presi- 
■iit  of  the  British  Institute  of  Radio 
liigineers,  lie  also  is  managing  direc- 
ir  of  Associated-Rediffusion. 

Glenn  Calvert,  of  Memphis,  has 
;en  named  office  manager  of  the 
'arner  Brothers  exchange  in  Atlanta, 
led"  Carter  is  the  new  booker  in 
'e  exchange,  succeeding  J.  C.  Steely, 
lio  lias  been  promoted  to  the  sales 
'■partment. 

'■OA  Claims  60% 

( Continued  from  page  1 ) 
pA  reports.  "Two  new  state  units 
ined  TOA  in  July— the  Mississippi 
hieatre  Owners  Ass'n.,  and  the  Mary- 
j„Kl  Theatre  Owners  Ass'n.,  giving  us 
;  state  and  regional  branches. 
I,  "Small   theatres   vastly  outnumber 
1,,-cuits  on  our  membership  rolls! 
J,  "These  are  the  amazing  gains  presi- 
„nt  George  Kerasotes  is  happy  to  re- 
Tt  to  you.  TOA  has  never  been  big- 
,,r,  stronger  or  more  representative 
J  exhibition.  And  dues  payments  for 
je  new  fiscal  year  which  started  July 
are  running  way  ahead  of  last  year. 
|:licating   a    continuing  momentum 
)ur  continued  support  of  TOA  in  this 
.inner  presages   another  important 
^^ar  for  your  trade  association." 
The  bulletin  advises  that  TOA's  an- 
lal  convention,  to  be  held  Nov.  9- 
\  in  the  Hotel  Sherman,  Chicago, 
11  be  highlighted  by  showmanship, 
oduct  and  drive-ins.  "Major  aim  of 
e  convention  will  be  to  give  you 
ncrete  ticket-selling  help,"  it  ad- 
■ies.  A  convention  trade  show  of 
?  ver  150  booths  is  assured,  and  Pepsi 
I  )la  and  Coca-Cola  will  be  among 
ne  hosts  for  events  on  the  conven- 
Iwn's  .social  calendar. 
The  annual  TOA  board  meeting  will 
■  held  Nov.  8. 

I'  The  TOA  bulletin  welcomes  to 
embership  in  its  affiliate,  the  Moun- 
|,;in  States  Theatres  Ass'n.,  Otto  Jor- 
ii  nsen,  owner  of  the  Main  Theatre, 
I  idand,  Utah. 

\l  Previeivs  for  'Kiss' 

To  launch  MGM's  "It  Started  With 
Kiss"  as  the  company's  first  major 
traction  for  the  1959-60  fiscal  year 
sginning  Sept.  1,  the  company  has 
I  led  up  31  nationwide  previews  of 
re  Areola  Production  from  coast  to 
I  'ast  to  be  held  in  conjunction  with 
GM's  sales  and  press  representa- 
'es  in  every  key  city  next  week  as 
I  irt  of  an  extensive  merchandising 
I  mpaign. 

j  Special  invitations  and  programs 
I  ive  been  provided  in  each  situation 
{  ith  guest  lists  including  exhibitors, 

ess    and    radio-TV    contacts  and 

her  opinion  makers. 


( Continued  from  page  1 ) 
indicate  that  some  TOA  gains  that 
liurt  may  have  been  made. 

A  week  ago,  Meyer  Leventhal, 
president  of  Allied  Theatre  Owners 
of  Maryland,  led  off  the  attack,  or 
more  accurately,  perhaps— the  reprisal 
—by  vigorously  criticizing  TOA  for  es- 
tablishing an  organization  in  Mary- 
land. On  July  13,  55  Maryland  thea- 
tres formed  a  TOA  unit  with  John  C. 
Broumas  as  president. 

Not  'Biggest'  Says  Allied 
Yesterday,  the  office  of  Abram  F. 
Myers,  Allied  chairman  and  general 
counsel,  issued  a  five-page,  single- 
spaced  document  rejecting  TOA 
claims  to  supremacy  or  primacy  in 
such  areas  as  "biggest  exhibitor  organ- 
ization," the  one  most  actively  op- 
posed to  toll-TV,  the  champion  of 
revised  Paramount  case  consent  de- 
crees, the  one  to  achieve  orderly 
release  of  pictures,  most  effective  role 
in  preventing  the  sale  of  post-'48 
films  to  TV,  instigator  of  group  in- 
surance plan  for  exhibitors,  and 
several  other  contentions. 

The  material,  Myers  charges,  is  be- 
ing used  by  TOA  "in  proselyting  in 
Allied  and  other  territories  in  which 
it  is  not  represented." 

"We  are  all  familiar,"  he  observes, 
"with  the  boasting  of  Krushchev  and 
his  Kremlin  buddies— how  Russians 
invented  the  telephone,  the  airplane, 
etc.  But  experienced  exhibitors  who 
have  noted  industry  developments 
through  the  years  will  agree  that  when 
it  comes  to  bragging  and  making  ex- 
travagant claims,  the  Russians  have 
been  surpassed  hy  TOA." 

Points  to  Regional  Groups 

Myers  expresses  doubt  about  the 
soundness  of  a  TOA  claim  that  it  is 
the  "largest  exhibitor  organization  in 
North  America— the  exhibitor's  most 
potent  voice."  He  enters  the  counter- 
claim that  Allied  regional  associations 
include  "a  clear  majority  of  the  inde- 
pendent dues-paying  exhibitors."  And 
as  for  TOA's  voice,  he  says,  while  it 
may  be  the  loudest,  it  is  not  the  most 
potent. 

TOA's  "active  units  are  almost  all 
located  in  the  South,"  he  contends. 

The  Myers'  document  claims  that 
the  exhibitors'  Joint  Committee  on 
Toll-TV  was  organized  in  1954  in  con- 
sequence of  Alhed  invitations  to  other 
exhibitor  organizations  and  that  the 
committee  functioned  smoothly  until 
TOA's  Philip  Harling  succeeded  the 
late  Alfred  Starr  on  the  body,  at 
which  point,  Myers  charges,  "trouble 
started." 

Offers  to  Tell  Story  by  Mail 

It  promises  to  mail  Allied's  version 
of  what  happened  to  any  exhibitor 
who  "still  doesn't  understand  what  led 
to  the  disruption  of  the  Joint  Com- 
mittee." 

Myers  challenges  TOA  to  be  spe- 
cific about  what  changes  in  the  Para- 
mount decrees  it  wants,  other 
than  the  right  of  divorced  theatre 
companies  to  engage  in  film  produc- 
tion, which  American  Broadcasting- 
Paramount  Theatres  and  RKO  Thea- 
tres already  have  the  right  to  do.  He 


calls  the  attention  of  drive-in  thea- 
tre owners  to  the  fact  that  divorced 
circuits  were  prevented  by  their  de- 
crees from  expanding  when  the 
drive-in  boom  was  on  and  now  are 
required  to  justify  proposed  expansion 
to  the  Federal  court. 

The  Myers'  brief  adopts  a  raised- 
eyebrow  attitude  over  TOA's  purport- 
ed claim  that  it  secured  "from  all  ma- 
jor distributors  a  pledge  of  more 
orderly  release  of  films  to  end  the 
holiday  glut  and  rest-of-the-year 
famine."  Indicating  he  was  under  the 
impression  that  it  was  Edward  L.  Hy- 
man  of  AB-PT  who  campaigned  for 
orderly  release,  Myers  observes,  nev- 
ertheless, that  "If  we  accept  the 
(TOA)  claim  that  such  (distributor) 
pledges  were  given,  then  we  must  as- 
sume that  the  distributors  acted  in 
bad  faith." 

Criticizes  Hyman 

He  digresses  to  score  Hyman  for 
saying  that  numbers  of  pictures  re- 
leased are  no  longer  important,  be- 
cause all  companies  are  making  bet- 
ter quality  pictures  capable  of  longer 
runs  today. 

"If  Hyman  is  carrying  to  the  film 
companies  the  message  that  their  pic- 
tures are  so  good  there  is  no  need 
for  increasing  the  quantity,  then  he 
deserves  the  condemnation  of  all  small 
town  exhibitors  and  their  authorized 
spokesmen.  It  will  be  interesting  to 
see  if  TOA  will  openly  take  issue 
^vith  an  official  of  the  largest  theatre 
circuit  on  this  point  which  is  of  such 
great  importance  to  the  grassroots 
e.xliibitors." 

Of  an  alleged  TOA  claim  that  by 
joining  it  an  exhibitor  can  contribute 
to  the  "fight"  to  prevent  the  fihii  com- 
panies from  releasing  post-'48  films  to 
TV,  Myers  says:  "Allied  has  kept  the 
peace  in  a  conscious  effort  to  give 
ACE  (American  Congress  of  Exhibi- 


SHOCK  wm 

SHOWMANSHIP  by 
WILUAM  CASTUE,.. 

(producer  pf   

J'House  On  H6unt«^|M| 


tors)  a  full  opportunity  to  function 
with  respect  to  issues  on  which  all 
exhibitors  are  united.  If  there  is  any 
chance  of  persuading  the  film  com- 
panies on  the  basis  of  facts  and  logic, 
that  it  is  better  business  for  them  to 
wiriihold  such  product  than  to  license 
it  for  a  pitiful  fragment  of  the  original 
cost  to  TV,  it  is  perfectly  obvious  that 
ACE  can  do  a  better  job  than  TOA." 

He  takes  up  three  other  TOA 
"claims"  which  he  says  "answer 
themselves."  One  is  that  exhibitors  are 
urged  to  join  TOA  to  help  carry 
through  on  the  all-industry  advertising 
campaign;  another  that  TOA  will 
"push"  for  an  industry  arbitration 
sytsem,  and  the  third,  that  TOA  plans 
to  maintain  constant  liaison  with 
Washington. 

Of  TOA's  group  insurance  plan, 
Myers  said  a  similar  plan  was  consid- 
ered and  rejected  by  the  Alhed  board 
in  1954  as  being  impractical  for  small 
exliibitors. 

George  Kerasotes,  TOA  president, 
at  the  weekend  released  comment  on 
the  Maryland  Allied  protest  of  last 
week  saying  that  the  Maryland  exhibi- 
tors wanted  the  organization  of  their 
own  choice,  and  no  one  was  forced  to 
join  it.  He  rejected  Leventhal's  sug- 
gestion that  steps  be  taken  to  dissolve 
the  new  organization. 

TOA  headquarters  said  Kerasotes 
had  not  seen  the  Myers'  document  so 
could  not  comment  at  this  time. 

'^Womari'  on  Car  Cards 

Trans  World  Airlines  has  an- 
nounced it  will  supplement  its  cur- 
rent newspaper  display  ad  campaign 
with  a  schedule  of  car  card  ads, 
with  full  picture  credit,  during  Sep- 
tember for  Paramount's  "That  Kind 
of  Woman,"  a  September  release. 
Residents  of  the  metropolitan  New 
York,  Boston  and  Philadelphia  areas 
vwll  be  exposed  to  the  car  card  ads. 


At  your  fingertips— 

THE  WHOLE  BUSINESS 
WORLD  OF  THE  SCREEN! 


I960 

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ALMANAC 


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INTERHATIONAl. 

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MOTION  PICTURE 

DAILY 


3L.  86,  NO.  29 


NEW  YORK,  U.S.A.,  TUESDAY,  AUGUST  11,  1959 


TEN  CENTS 


lyman  Comments        U.A.  Opens  Global  ProiTiotion  Meets  '^^^ff 
Cerasotes  Sees  Here;  Top  Executives  Address  Sessions  U.A.  Is  Taking 


Utack  on  TOA 
limed  at  ACE 


eels  Myers'  Criticisms  May 
ause  Split  of  TOA,  Allied 


Special  to  THE  DAILY 

SPRINGFIELD,  111.,  Aug.  lO.-The 
ggestion  that  Abram  Myers,  Allied 
ates  chairman  and  general  counsel, 
ay  be  provoking  ill-feeling  between 
>  organization  and  Theatre  Owners 

America  in  order  to  divide  the  two 
tional  exhibitor  organizations  and 
ereby  injure  the  American  Congress 

Exhibitors  in  which  they  are  func- 
ining  jointly  at  present,  was  made  by 
iorge  Kerasotes,  TOA  president,  to- 

y- 

Asked  for  comment  on  a  bulletin 
ued  by  Myers  at  the  weekend  which 
ntested  a  wide  variety  of  claims 
said  TOA  is  making  "in  proselyting 
Allied  and  other  territories  in  which 
(TOA)  is  not  represented,"  Kerasotes 
( Continued  on  page  4 ) 

fompi  Will  Present  2 
lew  Awards  at  Meet 

Special  to  THE  DAILY 
NEW  ORLEANS,  Aug.  10.  -  The 
>coming  annual  convention  of  the 
omen  of  the  Motion  Picture  Indus- 
'  in  Jacksonville,  Fla.,  Sept.  10-13, 
11  see  the  first  presentation  of  two 
w  awards,  it  has  been  announced 
re  by  Mrs.  Gene  Barnette,  presi- 
nt.  The  first  will  be  an  international 
I'ard    to    the    WOMPI    who  has 

( Continued  on  page  2 ) 

OX  in  Philadelphia 
(cquired  by  Milgram 

Special  to  THE  DAILY 

'PHILADELPHIA,  Aug.  10.  -  The 
x,  National  Theatres'  first-run 
use  originally  scheduled  to  close 
s  week,  has  been  acquired  by  Mil- 
ara  Theatres,  Inc.,  local  circuit, 
laded  by  David  E.  Milgram.  Finan- 
il  details  of  the  deal  were  not  re- 
{Continued  on  page  5) 

REVISION  TODAY-page  5 


Keynoting  United  Artists  first  interconti 
terday,  vice-presidents  Arnold  M.  Picker, 
stein  and  Roger  H.  Lewis  blueprinted  a 

Hirsch  Heads  CFI  Labs 
Here;  Solow  Exec.  V.-P. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  10.  -  Victor 
M.  Carter,  newly  elected  president  of 
Republic  Pictures  Corp.,  today  an- 
nounced promotions  from  within  the 
ranks  of  Consolidated  Film  Indus- 
tries laboratories. 

Ted  Hirsch,  veteran  laboratory 
supervisor,  has  been  named  new  gen- 
eral manager  of  CFI's  laboratories  in 
New  York  and  Ft.  Lee,  N.  J.,  suc- 
ceeding Douglas  T.  Yates,  resigned. 

Heading  the  over-all  laboratory  set- 
up will  be  Sidney  Solow,  of  the  Hol- 
lywood plant,  who  moves  up  to  ex- 
ecutive vice-president  in  charge  of 
GFI  combined  operations  at  Holly- 
wood, New  York  and  Ft.  Lee. 


nental  promotion  conferences  here  yes- 
William  J.  Heineman,  Max  E.  Young- 
new  era  of  unified  domestic  and  for- 
eign operations  in  both  promotion  and 
sales. 

At  the  first  of  four  days  of  meetings 
in  UA's  home  office.  Picker,  vice-presi- 
dent in  charge  of  foreign  distribution, 
cited  the  impact  of  today's  foreign 
market  in  the  creation  of  a  single,  one- 
world  motion  picture  industry.  Heine- 
man,  vice-president,  traced  the  growth 
of  the  "domestic"  and  "foreign"  mar- 
kets from  almost  two  separate  indus- 
tries into  the  common  identity  which 
characterizes  them  today.  Youngstein, 
( Continued  on  page  4 ) 


List  Promotions  in 
U-I  Overseas  Posts 

A  series  of  promotions  in  the  Uni- 
versal-International overseas  organ- 
ization has  been  announced  by  vice- 
president  and  foreign  general  man- 
ager Americo  Aboaf.  Ramon  Garcia, 
formerly  manager  for  Venezuela,  has 
been  appointed  district  manager  for 
the  Caribbean  area,  operating  under 
Latin  American  supervisor  Al  Lowe. 

Jose  Sugraiies  takes  the  post  of 
( Continued  on  page  5 ) 


Compo  B'B  Group  Will 
Meet  Here  Aug.  24 

A  meeting  of  the  Compo  business- 
building  committee  appointed  at  the 
last  Compo  executive  committee  meet- 
ing in  May  has  been  called  for  Mon- 
day, Aug.  24,  at  the  Hotel  Astor,  by 
the  committee's  chairman,  Ben  Mar- 
cus, of  Milwaukee. 

Other  members  of  the  committee 
are  Max  Cohen,  Ernest  Stellings,  Abe 
( Continued  on  page  2 ) 


'North'  and  'Scapegoat- 
Heading  for  New  Marks 

Metro-Goldwyn-Mayer's  openings 
of  "North  by  Northwest"  and  "The 
Scapegoat"  at  the  Radio  City  Music 
Hall  and  Guild  Theatre,  respectively, 
continued  their  "blockbusting"  per- 
(Continued  on  page  5) 


REVIEW: 

The  Devil's  Disciple 

Hecht-Hill-Lancaster— Brynaprod.  S.A.— United  Artists 

Hollywood,  Aug.  10 

George  Bernard  Shaw's  lightning  pen,  here  lampooning  the  British 
troops  in  their  light  against  the  colonists  in  America,  in  the  year  1777, 
has  been  well  translated  to  the  screen  not  only  by  John  Dighton  and 
Roland  Kibbee's  screenplay  adaptation,  but  a  combination  of  ingratiating 
performances  by  the  film's  gilt-edge  marquee  names,  Burt  Lancaster, 
Kirk  Douglas  and  Laurence  Olivier. 

Its  producer,  Harold  Hecht,  having  arranged  for  the  film  rights  to 
Shaw's  play  with  the  estate  of  Gabriel  Pascal,  proves  again  he  has  the 
Midas  touch.  He  has  developed  a  wholesome  comedy  which  demanded 
{Continued  on  page  5) 


Global  Lead: 
Youngstein 

Krim,  Picker  See  World 
Plans  Linked  to  New  Era 


(Picture  on  page  4) 

"United  Artists  is  throwing  down 
the  gauntlet  to  the  rest  of  the  industry 
in  embarking  on  its  international  pro- 
motion policy,"  Max  E.  Youngstein, 
vice-president,   said  yesterday. 

With  Arthur  Krim,  U.A.  president, 
and  Arnold  Picker,  vice-president  in 
charge  of  foreign  distribution,  Young- 
stein spoke  briefly  and  pointedly  at 
a  luncheon  at  21  Club  for  those  at- 
tending the  four-day  intercontinental 
promotion  conferences  which  got  un- 
der way  at  the  home  office  yesterday. 

"Our  aim  in  making  this  move," 
Younstein  said,  "is  to  be  able  to  serv- 
ice our  producers  on  the  best  possible 
basis,  and  to  prove  that  we  are  the 
best  advertising-publicity  and  promo- 
tion organization  in  the  industry. 
Bluntly  and  belligerently— that's  what 
this  meeting  is  all  about. 

"If  others  want  to  drag  their  feet, 
fine.  Or  if  they  want  to  follow  us,  fine; 
{Continued  on  page  4) 


Patterson  Heads  Para. 
Production  in  London 

Paramount  Pictures  armounced  here 
yesterday  the  appointment  of  Rich- 
ard L.  Patterson  as  head  of  its  pro- 
duction staff  in  London. 

Patterson  will  concentrate  his  work 
abroad  largely  on  the  acquisition  of 
important  story  properties  and  of  pic- 
ture-making talent  for  the  Paramount 
{Continued  on  page  5) 


Katz  in  Robinson  Post 
As  CBS  Program  Head 

Oscar  Katz,  since  1956  vice-presi- 
dent of  CBS  in  charge  of  daytime  pro- 
grams, has  been  named  vice-president 
in  charge  of  network  programs,  it  was 
announced  yesterday  by  Louis  G. 
Cowan,  president  of  CBS-T\'.  Katz 
succeeds  Hubbell  Robinson,  who  re- 
signed last  May. 


Motion  Picture  Daily 


Tuesday,  August  11,  IS; 


PERSDML 
MEIVTIDIV 


ERIC  JOHNSTON,  president  of 
Motion  Picture  Association  of 
America,  is  visiting  at  his  home  in 
Spokane. 

• 

Jeff  Livingston,  Universal  Pictures 
eastern  advertising  manager,  returned 
to  New  York  yesterday  from  Holly- 
wood. 

• 

Jules  Levey,  producer,  will  leave 
New  York  tomorrow  aboard  the 
"Queen  Elizabeth"  for  London  and 
Paris.  He  wiU  visit  the  Venice  Festival 
before  returning  to  Hollywood. 
• 

Martin  S.  Davis,  Paramount's  na- 
tional advertising-publicity  manager, 
will  leave  New  York  by  plane  tonight 
for  the  Coast. 

• 

WiLLLiAM  L.  Fineshriber,  Jr.,  di- 
rector of  international  operations  for 
Screen  Gems,  was  married  here  on 
Sunday  to  Mrs.  Ruth  Moskin,  pro- 
prietor of  the  Ruth  Moskin  Art  Gal- 
lery. The  ceremony  was  performed  by 
the  Rev.  Dr.  William  H.  Fineshrib- 
er, Rabbi  Emeritus  of  Congregation 
Keneseth  Israel  of  Philadelphia,  and 
father  of  the  groom. 

• 

Michael  Todd,  Jr.,  has  returned 
to  New  York  from  Spain  with  a  fin- 
ished print  of  "Scent  of  Mystery."  He 
will  leave  here  later  this  week  for 
Chicago. 

To  Film  'Don  Quixote' 
In  Spain  Next  Spring 

Paul  Burton-Mercur,  independent 
film  writer-producer  of  New  York,  an- 
nounced yesterday  he  will  film  "Don 
Quixote"  in  Spain  next  spring  for  his 
Guild  Hall  Pictures,  using  a  screen- 
play he  wrote  himself.  He  is  currently 
negotiating  with  several  American 
stars  to  play  Don  Quixote  and  Sancho 
Panza. 

Already  signed  are  Vittorio  de  Sica 
of  Italy  and  Carmen  Sevilla  of  Spain. 
The  film  will  be  a  Technirama  pro- 
duction, for  which  Burton-Mercur, 
through  his  Madrid  and  Rome  repre- 
sentatives, has  negotiated  distribution 
guarantees  with  distributors  in  Italy, 
Spain  and  Germany.  No  American  dis- 
tribution has  been  set  yet. 

GET  A  ROOM  AT  THE  TOP 

Live  in   Luxury  at  the  Beach's   Best  I 
.  .  .  The  Berkeley!  ^jl^SS 
Mid  neek  or  week  end,  it's  always  a  good  time  to  come  to 

ONE  HOUR  FROM  NEW  YORK  BY  TURNPIKE  &  PARKWAY 


Compo  Group 

( Continued  from  page  1 ) 
Montague,  Solomon  Strausberg,  Harry 
Brandt,   Horace   Adams,   Albert  M. 
Pickus  and  Charles  E.  McCarthy. 

The  purpose  of  the  meeting,  Marcus 
explained,  is  to  develop  a  national 
program  for  area  business  building 
campaigns  such  as  he  successfully  con- 
ducted recently  in  Wisconsin.  The 
campaign  calls  for  harnessing  of  the 
industry's  business  building  record 
with  radio  spot  announcements  on 
specific  pictures  and  a  concerted  effort 
by  exhibitors  and  distributors  to  ex- 
ploit specific  pictures. 

Will  Test  Integration 

The  meeting,  Marcus  said,  also  will 
see  how  this  program  can  be  inte- 
grated with  whatever  plans  are  made 
by  the  MPAA-ACE  committee  on  ad- 
vertising recently  appointed.  Repre- 
sentatives of  the  MPAA-ACE  advertis- 
ing group  have  been  invited  to  attend 
the  Compo  committee  meeting  Mar- 
cus said. 


Five  Radio  Spots  Set 
By  Fox  for  'Angel' 

Twentieth  Century-Fox  is  making 
available  five  separate  radio  spots  to 
promote  "The  Blue  Angel." 

The  first  of  the  60-second  spots 
will  detail  "all  the  attitudes  of  love" 
as  portrayed  by  May  Britt  in  the  film. 
The  second  will  be  an  excerpt  from 
the  sound  track  with  Miss  Britt  and 
co-star  Curt  Jurgens.  Another  of  the 
spots  will  be  the  narrative  type,  a 
description  of  the  scenes  of  love, 
sex,  violence  and  drama.  The  fourth 
spot  will  call  attention  to  color  lay- 
outs of  Miss  Britt  in  Life  and  Look 
and  the  fact  that  she  may  now  be 
seen  in  "The  Blue  Angel"  at  the 
local  theatre. 

Last  of  the  five  minute  spots  will 
introduce  a  small  boy  asking  his 
mother  if  he  can  go  to  the  movies  to 
see  "The  Blue  Angel,"  and  that 
"sexy"  May  Britt  all  the  neighborhood 
kids  are  talking  about.  In  addition, 
there  will  be  three  thirty-second  and 
three  twenty-second  spots  made 
available. 


In  New  York  City,  call  WOrth  2-4018 


Golding  to  London  for 
Columbia's  'Anatomy' 

David  Golding  executive  aide  in 
charge  of  publicity  for  Otto  Premin- 
ger,  leaves  here  tomorrow  for  London 
to  work  with  Columbia  Pictures  on 
the  European  openings  for  "Anatomy 
of  a  Murder."  From  London,  Gold- 
ing will  meet  Preminger  at  the  Venice 
Film  Festival  where  "Anatomy  of  a 
Murder"  is  the  official  United  States 
entry.  Golding  will  then  return  to 
London  where  he  will  headquarter 
until  "Anatomy  of  a  Murder"  kicks 
off  early  in  October.  He  will  be  gone 
from  six  to  eight  weeks. 


Shovis  Sunday  fi'/nt;  7s 
Cited  on  'Blue  Law' 

Special  to  THE  DAILY 

SPARTANBURG,  S.  C,  Aug.  10. 
—Claude  Rumley,  operator  of  the 
State  Theatre,  defied  the  "blue  laws" 
by  opening  for  business  Sunday  night, 
and  a  capacity  audience  witnessed  the 
first  public  showing  of  a  complete 
Sunday  movie  in  Spartanburg  County 
since  1945. 

Rumley  was  served  a  summons  to 
appear  in  magistrate's  court  on 
charges  of  violation  of  section  64-1 
of  the  "blue  laws."  If  convicted,  he 
could  be  fined  up  to  $50. 

To  Ask  Jury  Trial 

Chester  D.  Ward,  Jr.,  attorney  for 
Rumley  and  also  a  member  of  the 
Spartanburg  County  legislative  dele- 
gation, issued  this  statement:  "We 
don't  expect  to  lose  this  case.  We  are 
going  to  ask  for  a  jury  trial  and  carry 
the  case  as  far  as  necessary." 


Wompi  Award 


Al  Daflf  Returns  to  N.  Y. 
From  Worldwide  Trip 

Al  Daff,  former  executive  vice- 
president  of  Universal  Pictures,  and 
Mrs.  Daff  returned  to  New  York  at 
the  weekend,  completing  an  around- 
the-world  trip  begun  last  January. 

Daff  spent  several  months  in  Aus- 
tralia, his  native  land,  where  he  has 
investments  in  real  estate  and  in- 
dustry; then  visited  the  Orient,  India 
and  Europe,  returning  to  America  by 
boat  from  England  to  California,  via 
the  Panama  Canal.  The  couple 
motored  from  Los  Angeles  to  New 
York. 


Meets  on  ^Bismarck' 

LONDON,  Aug.  10.  -  Twentieth- 
Century-Fox  publicity  manager  Ira 
Tulipan,  here  on  special  assignment 
on  Lord  Brabourne's  "Sink  the  Bis- 
marck" met  with  officials  of  Her  Ma- 
jesty's Navy  today  to  arrange  for  a 
flotilla  of  British  warships  to  visit  key 
U.  S.  ports  in  connection  with  Ameri- 
can openings  of  the  film.  The  plan 
would  have  the  British  ships,  carrying 
veterans  of  the  actual  campaign 
against  the  Bismarck  during  World 
War  II,  visit  Boston,  New  York,  Phil- 
adelphia and  Norfolk.  The  flotilla 
would  then  sail  up  the  St.  Lawrence 
Seaway  and  become  the  first  foreign 
Naval  fleet  to  visit  the  inland  ports 
of  Chicago,  Detroit,  Duluth  and 
Cleveland. 


'Dewim'  Gross  Grows 

Twentieth  -  Fox's  "Blue  Denim" 
maintained  its  box  office  strength  in 
its  world  premiere  engagement  at  the 
Victoria  Theatre  here  with  the  second 
weekend  surpassing  the  first,  accord- 
ing to  the  management  of  the  house. 
The  Charles  Brackett  production 
grossed  in  excess  of  $13,000  on  Sat- 
urday and  Sunday. 


( Continued  from  page  1 )  ! 
brought  in  the  most  members,  t  ; 
second  a  public  relations  award.  ; 

The  donor  of  the  internatioi 
award  is  Mrs.  Mabel  Guinan  of  D;i 
las,  who  conceived  the  idea,  t' 
public  relations  award  will  be  pii 
sented  by  Robert  J.  O'Donnell,  vioi 
president  and  general  manager  i 
Interstate  Circuit,  and  the  "Go' 
father"  of  the  Dallas  WOMPI. 

The  kickoff  of  the  conventici 
which  will  be  held  at  the  Robe 
Meyer  Hotel,  will  be  the  simultam 
ous  meetings  of  the  WOMPI  office: 
and  board  of  directors  and  a  pre  i 
dents'  forum.  On  Sept.  11,  the  i: 
sociation  officers,  club  presidents  ai« 
association  committee  chairmen  w, 
meet  for  two  hours  while  registratit 
begins  in  another  part  of  the  hotel. 

Chairman  of  the  convention  will  1 
Mrs.  Barnette,  manager  of  the  ji 
Theatre,  New  Orleans,  who  has  ke; 
a  constant  correspondence  with  a 
clubs  during  the  past  year  with  ^ 
assistance  of  Mrs.  Ruth  Toubm.'i 
Segal,  corresponding  secretary.  I 

Rogers  Memorial  Stressed 
Considerable  attention  will  1 
focused  on  the  launching  of  an  ii 
ternational  project  calling  for  t!! 
presentation  of  the  accumulation  froj 
all  of  the  clubs  of  individual  bari 
savings  for  the  Will  Rogers  Memorif 
Hospital  and  Research  Laboratoriel 
Another  international  project  to  t 
discussed  and  reviewed  is  the  savin 
of  eyeglasses  and  frames,  which  ai 
dispatched  periodically  by  the  ii 
dividual  clubs  to  Eyeglasses  for  tb 
Needy,  in  New  Jersey. 

A  full  convention  social  schedul 
includes  sightseeing  tours,  open  hous 
in  the  association  suite,  dinner  at  th 
Chateau  restaurant,  a  cocktail  part 
sponsored  by  Tent  44  of  the  Variet 
Club  and  an  installation  banquet. 

^Tingler^  Sets  Record 

Columbia's  "The  Tingler"  grossei 
a  big  $25,000  for  the  first  five  days  d 
its  world  premiere  engagement  at  thi 
Broadway  Capitol  Theatre  in  Detroii 
the  company  reported  here.  This  rep 
resented  the  biggest  non-holida] 
opening  at  the  Broadway  Capitol  it 
five  years  and  the  biggest  opening  ol 
any  Columbia  film  in  the  history  ol 
the  theatre.  | 


NEW  YORK  THEATRES 


—  RADIO  CITY  MUSIC  HALL— i 

Rockefeller  Center  •  Ci  6-4600 

GARY  EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  -  Technicolor® 
Mil  UiA  HEW  STAGE  SPECTACLE  "SUMMER  FESTIVAL" 


as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  a  part  of  Mot  on  Picture  Dailv    Mntin^^  pf^  Mercnana.s.ng,     . 

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"Hercules"  is  the  big  figure  in  the  industry  today 
-and  is  making  maximum  use  of  trailers.  That's  because 
Joseph  E.  Levine,  the  smart  showman  in  back  of 
"Hercules/'  knows  trailers  pull  a  lot  of  weight  at  the 
boxiofficef 


Motion  Picture  Daily 


Tuesday,  August  11, 


UA's  Meeting 


( Continued  from  page  1 ) 
vice-president,  announced  that  the 
company  is  entering  its  global  phase 
with  a  record  product  program  of 
about  40  major  features  valued  at 
more  than  $65,000,000. 

Lewis,  vice-president  in  charge  of 
advertising,  publicity  and  exploita- 
tion, described  how  the  company's  do- 
mestic and  foreign  promotion  activi- 
ties are  being  consohdated  into  a  sin- 
gle, global  operation  to  develop  the 
broadest  possible  international  market. 

Underscoring  the  new  global  con- 
cept, Picker  noted  that  UA's  foreign 
revenues  have  increased  more  than 
six-fold  from  about  $5,000,000  in  1951 
to  more  than  $32,000,000  in  1958. 
Foreign  grosses  for  the  first  six  months 
of  1959  are  running  about  20  per  cent 
ahead  of  1958  for  the  corresponding 
period,  he  announced. 

'Global  Enterprise' 

"It  is  clear,"  he  said,  "that  the  film 
industry  of  today  has  grown  into  a 
global  enterprise.  We  no  longer  have 
a  strictly  'domestic'  and  a  strictly 
'foreign'  fihn  market  in  the  old  tradi- 
tion. The  big  pictures  of  today  are 
conceived  and  prepared  for  global  au- 
diences. It  is  only  logical  to  carry 
through  the  marketing  on  the  same 
world-wide  scale.  This  is  the  direction 
we  are  taking  to  realize  the  full  po- 
tential of  today's  international  market 
in  terms  of  merchandising,  sales  and 
programming." 

Assessing  the  company's  new  global 
look,  Heineman  reviewed  the  historic 
growth  and  merging  of  interests  of 
what  were  once  treated  as  two  distinct 
and  unrelated  markets.  He  cited  the 
growing  liaison  between  domestic  and 
foreign  departments  as  contributing 
to  the  company's  steady  expansion  in 
recent  years. 

Cites  Record  Grosses 

Reporting  on  UA's  continuing 
growth,  Heineman  announced  that  do- 
mestic grosses  for  the  first  six  months 
of  1959  reached  an  all-time  high  of 
$21,842,000. 

Youngstein  declared  that  UA  is 
backing  its  global  program  with  prod- 
uct in  depth.  He  said  that  the  more 
than  40  pictures  valued  at  about  $65,- 
000,000  will  underwrite  the  company's 
plan  to  reach  and  penetrate  every  ma- 
jor market  of  the  world  during  the 
next  year. 

"This  represents  the  greatest  concen- 
tration of  top  quality  product  ever 
marketed  by  the  company,"  Young- 
stein declared.  "Our  production  ex- 
perience in  the  past  has  taught  us  that 
there  is  a  very  real  and  vital  potential 
for  quality  entertainment  throughout 


OF  BETTER  AND 
FASTER  SPECIAL 

\ TRAILERS 

From  Dependable 


1327  S.  Wakaih  Chicago  630  Niilh  A**.  New  York 


Kerasotes  \U 


GLOBAL  CONFERENCE.  At  the  luncheon  marking  the  first  day  of 
the  United  Artists  global  conference  are  William  J.  Heineman,  Max 
E.  Youngstein;  Arthur  B.  Krim,  speaking;  Arnold  M.  Picker  and 
Charles  Smadja. 

Says  UA  Takes  Global  Lead 


( Continued 

either  way,  we'll  stay  out  in  front, 
and  anyone  who  doesn't  like  that  can 
stuff  it." 

Krim  termed  the  first  convocation 
of  the  company's  global  forces  under 
Mort  Nathanson,  newly  appointed  in- 
ternational director  of  advertising- 
publicity,  an  "auspicious  occasion." 
He  noted  that  of  the  present  com- 
pany's original  six  partners,  two— 
Picker  and  Charles  Smadja,  vice-presi- 
dent and  Continental  European  rep- 
resentatives —  were  international  ex- 
ecutives. 

"United  Artists,"  Krim  continued, 

the  world.  With  cameras  rolling 
around  the  world  and  international 
talents  and  properties  figuring  more 
and  more  frequently  in  our  production 
plans,  today's  UA  releases  are  ideally 
oriented  for  world  consumption  as 
they  have  never  been  before." 

Describing  the  international  con- 
cept in  terms  of  the  company's  newly 
reorganized  promotion  department, 
Lewis  declared  that  for  the  first  time 
in  industry  history  a  comprehensive 
merchandising  blueprint  is  being  de- 
veloped to  meet  the  overall  and  spe- 
cific needs  of  individual  markets  all 
over  the  world. 

He  said  that  the  intercontinental 
conferences  will  refine  and  adapt  pro- 
motion materials  and  campaigns,  in- 
cluding the  use  of  radio,  television, 
music,  records,  press  books,  field  kits 
and  photo  layouts,  to  the  needs  and 
requirements  of  markets  around  the 
globe. 

Directed  by  Nathanson 

Morton  Nathanson,  newly-appoint- 
ed director  of  international  advertis- 
ing and  publicity,  is  directing  the  con- 
ference program.  Fred  Goldberg  na- 
tional director  of  advertising,  publicity 
and  exploitation,  is  supervising  con- 
vention sessions  with  Nathanson. 

"The  appointment  of  Nathanson  as 
director  of  international  advertising 
and  publicity,"  Lewis  pointed  out,  "is 
an  important  step  forward  in  our  plans 
to  unify  our  merchandising  activity. 
The  'double  standard'  of  domestic  and 
foreign  promotion  has  given  way  to  a 
'two-way  street'  involving  a  ready  ex- 
change of  ideas,  methods  and  tech- 
niques." 


from  page  1) 
"has  done  more  international  produc- 
tion than  any  other  company.  This 
reflects  our  policy  of  letting  our  pro- 
ducers choose  their  own  production 
locales,  wherever  they  may  be. 

"Moreover,  the  travel  schedules  of 
so  many  of  our  executives  throughout 
the  free  world  keeps  this  company 
well  informed  and,  I  am  sure,  sets 
something  of  an  industry  record. 

Thinks  in  Terms  of  150  Exchanges 

"Thinking  in  terms  of  the  domestic 
market  and  the  foreign  market  is 
something  we  at  United  Artists  are 
putting  behind  us.  Our  thinking,  in 
terms  of  today's  big  pictures,  cannot 
be  limited  to  32  exchanges  in  this 
country  but,  rather,  must  be  of  150 
exchanges  around  the  world. 

"Presently,  'Solomon  and  Sheba' 
and  'On  the  Beach'  exemplify  this 
clearly.  'Solomon  and  Sheba'  will  be 
released  more  or  less  simultaneously 
on  an  international  scale  and  'On  the 
Beach'  will  have  premieres  in  capi- 
tals around  the  world. 

"It  is  a  healthy  sign  of  what's  hap- 
pening globally  that  we  can  think  and 
act  in  these  terms.  The  American  mo- 
tion picture  is  the  greatest  ambassador 
for  our  way  of  life  that  exists  today," 
Krim  said. 

Picker  observed  that  the  brunt  of 
the  new  program  "falls  in  Young- 
stein's  field,  but  what  help  Bill  (  Wil- 
liam Heineman,  domestic  distribution 
vice-president)  and  I  can  give,  we 
will,  and  gladly." 

Points  to  Recent  Promotions 

Youngstein  noted  that  the  recent 
promotions  of  James  Velde  and  Roger 
Lewis  to  U.A.  vice-presidencies,  and 
elevations  of  Fred  Goldberg,  Burt 
Sloane  and  others  in  the  company's 
advertising-pubhcity  organization,  as 
well  as  the  Nathanson  appointment, 
all  are  a  part  of  the  international  pro- 
gram and  planning. 

Of  U.A.'s  ad-pubhcity  organization, 
he  said,  "We  have  more  than  tripled 
our  manpower  in  the  past  eight  years 
and  backed  it  up  with  money.  Our 
policy  is  a  simple  one-get  the  best 
manpower,  give  them  the  money  to  do 
their  jobs,  and  don't  second-guess 
them." 


( Continued  from  page  1 )  | 
said,  "I  won't  get  into  a  name-c:|inj 
contest  with  Myers.  He's  a  paid'ni' 
ploye  of  his  organization,  doinfjtiii 
job."  i 

The  TOA  president  then  acl'-d 
"Had  the  remarks  come  from  HI.w 
Adams,  AUied's  president,  I  woulcjjei 
constrained  to  take  notice.  I  jve 
worked  with  Adams  and  Irving  ol- 
linger  within  ACE  and  neither  he 
dicated  he  harbors  any  grie\ 
against  TOA. 


Praises  Adams 


"Adams  is  a  forthright,  well-< 
en  individual,  and  I  know  that 
did  feel  we  were  guilty  of  any 
proper  activity,  he  would  not 
tate  to  say  so."  i 

Kerasotes   said   Adams,    DoU  i^i 
and  other  Allied  leaders  are  wor 
hard  in  ACE  but  that  "Myers  r 
(Trueman)  Rembusch  don't  wan  ;. 

"If  ACE  succeeds,"  he  remai  A 
"Myers  might  be  out  of  a  job.  N  re- 
over,  as  Spyros  Skouras  said  athe 
ACE  organizing  meeting  last  fall,  .\ 
yers  are  not  wanted  in  ACE.  T  t 
why  the  organization  is  getting  sc 
where  now."  i 

"One  sure  way  of  wrecking  j 
would  be  to  create  disunity  betv 
Albed  and  TOA  in  such  a  way  , 
they  would  end  their  participatio 
it.  Perhaps  that's  what  Myers  ha 
mind. 

Says  Myers  Acts  'On  His  Own 

"I'm  not  sure  I  know  what  he's  I 
ing  about.  He  doesn't  like  our  in 
ance  program  and  other  things, 
says  so.  If  we  had  public  criticisr 
make  of  Allied,  I  wouldn't  have  I 
man  Levy  (TOA's  general  counsel) 
at  Adams.  Myers  apparently  goes 
on  his  own.  "The  organization  doe 
control  him." 


Edward     L.     Hyman,  Amer 
Broadcasting  -  Paramount  Then 
vice-president,     another  target 
Myers'  bulletin  for  having  said 
in  today's  exhibition  market  qu 
in  pictures  is  more  important  t 
quantity,  likewise  said  in  New 
yesterday  he  did  not  wish  to  eng 
in  argument  with  Myers. 

"I  sincerely  believe  that  all 
hibitors  are  interested  first  in  qual 
he  remarked.  "Certainly,  there  n' 
be  adequate  product,  but  mere  q\ 
tity  without  quaHty  will  solve  no 
hibitors'  problems. 

Clarifies  Statement 

"What  I  said  was  that  subur 
and  small  town  theatres  would  h' 
to  do  their  utmost  to  get  the  most 
of  pictures  that  are  in  the  marl 
For  example,  our  theatres  played 
on  a  Hot  Tin  Roof*  single  feature 
12-week  booking  and  extended  the 
another  three  weeks.  That  is  qua 
using  up  30  features  on  the  old  doo 
feature,  two  changes  a  week  pob' 

Hyman  pointed  out  that  exhibil 
of  all  types  and  local  exhibitor  org; 
zations  in  many  parts  of  the  courj 
have  lauded  and  endorsed  his  3 
tinning  work  for  orderly  distributi 

"That's  good  enough  for  m 
Hyman  said. 


Iiesday,  August  11,  1959 


Motion  Picture  Daily 


5 


The  Devil's  Disciple 


 CONTINUED  FROM  PAGE  I 

ight,  imaginative  action  for  the  screen  to  match  the  infectious  dialogue, 
lis  was  accomplished  by  his  choice  of  Guy  Hamilton  to  direct  and  Jack 
Idyard  for  his  expert  camerawork. 

^Heading  the  co-starring  cast  is  Janette  Scott,  a  delightful  new  face, 
10  portrays  the  role  of  wife  to  Burt  Lancaster,  pastor  in  a  small  New 
impshire  parish.  Others  in  important  supporting  roles  include  Eva 
iGallienne,  Harry  Andrews,  Basil  Sydney,  George  Rose,  Mervyn  Johns 
d  David  Home. 

ijoining  Lancaster  in  a  plum  part,  are  Kirk  Douglas,  whose  charming 
iitempt  for  law  and  religion  identifies  him  as  the  devil's  disciple;  and 
urence  Olivier  who  enacts  the  role  of  General  Burgoyne  with  sardonic 
iignation  for  the  incompetence  of  his  men. 

The  film  reaches  its  climax  and  makes  its  point  when  Lancaster  dis- 
ids  his  minister's  robe  to  join  the  fighting  colonists  and  stem  unwar- 
ited  hangings  instituted  as  warnings  by  the  British  against  the  rebels. 
Douglas  holds  a  strange  fascination  for  Lancaster's  wife,  who  fears 
'n.  However  he  arouses  her  compassion  when  he  is  mistaken  for  her 
sband  and  yields  to  arrest  even  though  he  knows  that  he  may  even- 
'illy  be  hung. 

Miss  Scott,  believing  Lancaster,  her  husband,  is  a  coward  because 
(len  she  reached  him  at  Douglas'  ailing  mother's  bedside  to  tell  him 
the  "devil's"  heroic  gesture  he  galloped  off  in  an  opposite  direction 
m  the  courthouse,  joins  Douglas  to  be  at  his  side  during  a  rigged  trial. 
The  court  martial  is  one  of  the  film's  highlights,  as  Douglas  matches 
'ts  with  Olivier  and  his  aide  Harry  Andrews.  The  scene  crackles  with 
ey  as  when  Olivier  persuades  Douglas  to  accept  hanging  instead  of 
I  requested  firing  squad,  since  his  men  are  such  poor  marksmen,  "Half 
them  would  miss,  and  the  other  half  would  make  a  mess." 
■Miss  Scott  tiies  to  defend  Douglas  by  disclosing  his  true  identity  but 
iS  has  no  aflFect  on  Andrews'  decision  to  go  through  with  a  hanging, 
en  an  11th  hour  appearance  by  Lancaster  who  had  blown  up  a  British 
^enal  in  the  interim  checks  the  execution.  Lancaster  proves  to  Olivier 
it  he  has  no  chance  of  being  aided  by  reinforcements,  and  that  without 
.';m  his  forces  cannot  win  the  war  against  the  colonists. 
Lancaster  surprises  his  wife  with  his  new  role  as  a  fighter.  Confused 
g  the  conflict  between  her  loyalty  to  her  husband  and  the  feelings  she 
red  to  display  for  Douglas,  she  starts  to  run  away,  but  Lancaster 
Iiops  her  on  to  his  horse  and  dispels  her  fears. 

j  nning  time,  82  minutes.  General  classification.  Release,  in  August. 

Samuel  D.  Berns 


lOX  in  Phila.    P«tt«rson  Heads 


( Continued  from  page  1 ) 
Uiled  and  the  Milgram  chain,  which 
)  maintains  a  large  booking  and 
i/ing  service  for  other  exhibitors, 
les  possession  of  the  house  on  Wed- 
day. 

Ivlilgram  said  he  anticipated  some 
icy  changes  in  the  operation  of  the 
c,  one  of  the  most  elaborate  houses 
the  chain  originally  built  by  the 
!  William  E.  Fox,  but  he  was  not 
■dy  to  comment  on  proposed  policy 
nges  at  this  time. 


( Continued  f  rom  page  1 ) 
Hollywood  studio.  He  resigned  his 
post  as  head  of  the  William  Morris 
Agency  Hollywood  literary  depart- 
ment and  will  assume  his  new  duties 
on  Sept.  1. 

Following  service  with  the  United 
States  Army  during  World  War  II, 
Patterson  graduated  from  the  Uni- 
versity of  California  in  Los  Angeles 
with  a  Bachelor  of  Arts  degree  in 
English  and  with  a  Master's  degree  in 
Theatre  Arts. 


forth,'  'Scapegoat' 

( Continued  from  page  1 ) 
nances  over  the  weekend  by  set- 

I  all-time  four-day  records  at  each 
the  New  York  City  houses. 
'North    by    Northwest"  grossed 
13,705  to  beat  the  previous  Music 

II  record-holder  "High  Society"  by 
500  and  appears  headed  for  the 
gest  week  in  the  27-year  history 
that  theatre. 

ust  a  few  doors  up  the  street  at 
505  seat  Guild  Theatre,  "The 
pegoat"  turned  in  a  gross  of  $18,- 
•  and  is  pointing  for  a  record  week 
re. 


List  Promotions 

( Continued  from  page  1 ) 
local  U-I  resident  reresentative  in 
Venezuela.  He  was  previously  man- 
ager for  Ecuador.  Luis  Jimenez,  head 
salesman  in  the  Bogota,  Colombia,  of- 
fice, has  been  named  manager  for 
Ecuador.  Tio  Keng  Ho  has  been  ele- 
vated to  manager  for  Indonesia,  from 
his  position  as  acting  manager. 


Morton  L,  Stevens^  69 

MARLBORO,  Mass.,  Aug.  10.  - 
Morton  L.  Stevens,  69,  whose  film 
acting  career  dated  back  to  "The 
Perils  of  Pauline"  series  with  Pearl 
White,  died  here. 


NBC  Eyes  Foreign  Theatrical  Field 
For  Net-Produced  'Bonanza'  Series 


By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Aug.  10.— "NBC  is  now  in  the  film-producing  business," 
Alan  W.  Livingston,  vice-president  in  charge  of  programs  for  the  net's  Pacific 
Division,  today  told  Motion  Picture  Daily,  pointing  out  that  the  web's  entry 
into   filming   its   own   series  shows,   


apart  from  those  supplied  by  outside 
packagers  and  producers,  will  be 
launched  with  "Bonanza,"  a  full-hour 
western  in  color  to  be  seen  Saturday 
nights,  7:30  to  8:30,  on  the  network 
starting  Sept.  12. 

David  Dortort,  NBC  contract  pro- 
ducer, will  supervise  production  of 
the  more  than  $100,000  weekly 
budgeter,  currently  being  filmed  at 
Paramount  on  a  studio  rental  basis. 

RCA  and  L&M  cigarettes  are  shar- 
ing the  tab  on  the  first  weekly  hour 
film  in  color,  with  RCA  buying  the 
full  hour  every  other  week. 

Livingston  stated  that  NBC  plans 
to  exploit  "Bonanza"  as  a  theatrical 
feature  for  distribution  abroad;  and 
that  his  department  is  reviewing  more 
projects  which  it  will  pilot  for  sponsor 
interest  before  the  year's  end. 

"Bonanza"  concerns  a  father  and 
three  sons,  all  half-brothers,  perform- 
ing like  "The  Three  Musketeers"  dur- 
ing the  post-Civil  War  period.  Guest 
stars  already  committed  to  roles  in- 
clude Inger  Stevens,  Jack  Carson, 
Yvonne  de  Carlo,  Barry  Sullivan  and 
Jack  Warden. 

Livingston  also  called  attention  to 
"Fibber  McCee  and  Molly"  as  the 
second  NBC  property  in  the  new 
phase  of  operation,  which  will  follow 
the  "Bonanza"  debut  Sept.  15,  with  a 
weekly  viewing  time  of  the  half-hour 
film  slotted  for  Wednesdays,  8:30-9 
P.M.  "McCee  and  Molly"  rolls  reg- 
ularly at  the  MGM  studios  on  a  rental 
basis,  with  Bob  Sweeney  and  Cathy 
Lewis  carrying  on  the  characteriza- 
tions established  by  the  Jordans,  who 
will  be  receiving  a  royalty  of  the 
show,  which  is  being  sponsored  by 
Standard  Brands  and  Singer  Sewing 
Machine  Co. 


U.K.  Union  Angered  by 
Shift  of  'Third  Man' 

By  PETER  BURNUP 

LONDON,  Aug.  lO.-The  National 
Association  of  Theatre  and  Kine  Em- 
ployees has  threatened  to  prevent  the 
BBC  from  showing  any  of  the  39  epi- 
sodes in  the  television  series  "The 
Third  Man,"  following  the  decision  to 
transfer  production  to  Hollywood. 
The  union,  their  shop  stewards  said, 
would  "blackball"  the  series. 

Sir  Tom  O'Brien  of  NATKE 
claimed  that  "American  interests  had 
shifted  the  production  on  the  flimsiest 
pretext."  Producer  of  the  series  said 
the  decision  had  only  been  made  fol- 
lowing the  unions'  refusal  to  give  an 
assurance  that  there  would  be  no  fur- 
ther labour  troubles  during  filming 
and  that  reasonable  overtime  would 
be  worked. 

Text  of  Statement 

From  the  O'Brien  office  there  later 
emerged  the  following  statement:  "A 
special  meeting  of  our  national  execu- 
tive council  will  meet  next  week  to 
face  this  challenge  of  irresponsible 
American  disruption  of  the  economy 
of  British  film  production  and  if  neces- 
sary we  shall  instruct  our  members  in 
every  section  of  the  industry  to  place 
an  embargo  on  the  screening  of  this 
company's  product,  or  any  other  com- 
pany which  acts  in  a  similar  way  in 
Britain    and    the  Commonwealth." 

O'Brien  threatened  also  to  invoke 
the  aid  of  lATSE's  Richard  F.  Walsh. 
"We  will  make  the  strongest  repre- 
sentations to  Walsh  to  'black'  this 
series  of  productions  in  Hollywood," 
he  said. 


f/-/,  Heath  Sign  for  2      M.  W.  Scott  Resigns  Post 

HOLLYWOOD,  Aug.  10.  -  Uni- 
versal-International and  Richard  Wid- 
mark's  independent  producing  com- 
pany. Heath  Productions,  have  com- 
pleted negotiations  for  a  two-picture 
deal,  first  of  which  will  be  a  film  ver- 
sion of  "The  Secret  Ways,"  based  on 
the  British  novel  by  Alistair  Mac- 
Lean. 


HOLLYWOOD,  Aug.  10.  -  Morton 
W.  Scott  has  announced  his  resigna- 
tion from  the  presidency  of  Studio 
City  Television  Productions,  subsid- 
iary of  Republic  Pictures.  He  will  an- 
nounce his  future  plans  upon  his  re- 
turn from  a  Honolulu  vacation. 


Logan  Miller  Is  Dead 

RUTHERFORDTON,  N.  C,  Aug. 
lO.-Logan  D.  Miller,  89,  retired 
newspaper  publisher  and  theatre 
owner,  died  here  following  a  pro- 
tracted illness.  He  operated  the  Rex 
Theatre  in  this  community  for  many 
years. 


Slate  Three  for  ^Black' 

HOLLYWOOD,  Aug.  10.  -  Lana 
Turner,  John  Saxon  and  Sandra  Dee 
have  been  teamed  for  top  starring 
roles  in  "Portrait  in  Black,"  adapted 
from  the  Broadway  play  by  Ivan  Goff 
and  Ben  Roberts,  which  the  studio 
has  just  purchased,  it  is  announced  by 
Edward  Muhl,  vice-president  in 
charge  of  production. 


THE 


FIRST  EVENT 
IH  A  SERIES 
OF  WORLD 


EVEHTS 


United  Artists  executives  together  with 
advertising  and  pubHcity  personnel  from  here 
and  abroad  will  see  Stanley  Kramer's 
production  "On  the  Beach." 

Following  this  screening,  plans  will 
be  formulated  to  publicize  the  simultaneous 
world  premieres  of  ''On  the  Beach"  on 
December  17th  in  22  cities  throughout  the  world, 
encompassing  six  continents,  thus  establishing 
a  precedent  in  motion  picture  history. 

Through  these  global  premieres,  the  American 
motion  picture  industry  will  acquire 
additional  prestige  and  "On  the  Beach"  will  attain  an 
importance  rarely  bestowed  on  a  motion  picture. 

On  behalf  of  our  industry,  United  Artists 
Corporation  heralds  these  global  premieres  of 
"On  the  Beach"  with  pride  and  with 
grateful  acknowledgment  to  Stanley  Kramer  whose 
record  of  achievement  will  be  enhanced  when 
"On  the  Beach"  is  seen  by  the  people  of  the  world. 


**ON  THE  BEACH^^P^-— 


MOTION  PICTURE 

DAILY 


L.  86,  NO.  30 


NEW  YORK,  U.S.A.,  WEDNESDAY,  AUGUST  12,  1959 


TEN  CENTS 


blders  Meet 


0  Lippert 
'heatres  to 
lectrovision 


>mpany  Holdings  Now 
'<  Houses  and  Drive-Ins 


By  SAMUEL  D.  BERNS 
lOLLYWOOD,  Aug.  11.  -  The 
uisition  of  20  Robert  L.  Lippert 
itres  by  Electrovision  Corporation 
an  undisclosed  amount  of  cash  and 
3S  was  announced  by  Edwin  F. 
el,  president,  at  the  annual  stock- 
ler's  meeting  here  today  in  the 
ipany's  offices. 

coated  in  Southern  Oregon  and 
lughout  California,  the  theatres 
land  obtained  have  increased 
:trovision's  holdings  to  34  motion 
ure  houses  and  drive-ins,  includ- 

five  drive-ins  in  Fresno,  Calif., 
:iired  earlier.  This  was  the  second 
se^  in  the  company's  purchase  of 

Lippert   theatres.    Final   step  is 
jcted   to    be    completed  shortly 
r  the  first  of  the  year. 
;obert   L.    Lippert,    chairman  of 
{Continued  on  page  2) 

tholson,  Pauley  at 
iied  Meet  in  Cinn. 

Special  to  THE  DAILY 

INCINNATI,  O.,  Aug.  11. -The 
1.  Harry  Pauley,  speaker  of  the 
it  Virginia  House  of  Representa- 
s,  and  James  Nicholson,  president 

American-International  Pictures, 
e  accepted  invitations  to  speak  at 

Allied  Ohio  Valley  Indoor  and 
{Continued  on  page  4) 

saders  Back  Detroit 
iticles  Hitting  Films 

Special  to  THE  DAILY 

'ETROIT,  Aug.  11.  -  Numerous 
!rs  have  been  sent  to  the  Detroit 
ly  Neios  commenting  on  the  series 
'rticles  run  by  that  paper  last  week 
eking  the  "frankness"  of  many  cur- 
motion  pictures.  Most  readers  are 
{Continued  on  page  4) 

XEVISION  TODAY-page  4 


Steve  Broidy  Motion  Picture  Pioneer 
Of  Year;  Annual  Dinner  Slated  Nov.  23 

Steve  Broidy,  president  of  Allied  Artists,  has  been  named  Motion  Picture 
Pioneer  of  the  Year  1959,  it  was  announced  yesterday  by  Ned  E.  Depinet, 
president  of  the  Motion  Picture  Pioneers,  Inc. 

Broidy  was  selected  by  the  board 
of  directors  of  the  organization  at  its 
last  meeting  and  was  notified  of  the 
board's  decision  while  he  was  in  New 
York  last  week. 

He  will  be  honored  at  the  21st  an- 
nual Motion  Picture  Pioneers  Dinner 
at  the  Waldorf-Astoria  Hotel  here, 
Monday,  Nov.  23,  and  will  be  the 
sixteenth  Motion  Picture  Pioneer  to 
receive  this  recognition.  His  prede- 
cessors were  in  the  order  of  their 
naming:  Adolph  Zukor,  Gus  Eyssell, 
Cecil  B.  DeMille,  Spyros  Skouras, 
Harry  Warner,  Albert  Warner  and 
Jack  Warner,  Nate  Blumberg,  Bar- 
ney Balaban,  Herman  Bobbins,  Rob- 
ert J.  O'Donnell,  Joseph  R.  Vogel, 
( Continued  on  page  4 ) 

Ned  E.  Depinet  (right),  president  of  the   

Motion  Picture  Pioneers,  congratulates 
Steve  Broidy,  president  of  Allied  Artists, 
whose  election  as  Motion  Picture  Pioneer 
of  the  Year  for  1959  was  announced  yes- 
terday. 

ACE'MPAA  Committees 
en  Conference  Here 


Op 


First  of  the  Motion  Picture  Associ- 
ation-American Congress  of  Exhibitors 
subcommittees  went  into  action  yes- 
terday when  the  group  appointed  to 
discuss  the  possibilities  of  increased 
( Continued  on  page  4 ) 


33  Pa.  Lawyers  Hit 
Senate  Censor  BiH 

Special  to  THE  DAILY 

PITTSBURGH,  Aug.  ll.-A  group 
of  33  Allegheny  County  lawyers  have 
signed  a  statement  urging  the  Penn- 
sylvania House  of  Representatives  to 
vote  against  Senate  Bill  373,  the  film 
censorship  bill. 

Characterizing  the  Senate  bill  as  "in 
violation  of  the  First  Amendment," 
they  said  the  bill  ignores  the  real  pur- 
veyors of  pornography  such  as  pro- 
{Continued  on  page  2) 


REVIEW: 

Pillow  Talk 

Arwin — U^l — CinemaScope 


Hollywood,  Aug.  11 

The  village  theatre,  bordering  UCLA  campus,  packed  with  paying 
patrons  who  lined  up  for  the  preview  "surprise"  literally  rocked  with 
laughter  for  105  minutes.  They  rocked  with  Rock  Hudson,  who  adds  a 
new  dimension  to  his  bright  career,  proving  his  ability  as  a  light  come- 
dian. They  rocked  with  Doris  Day,  who  delivers  a  sparkling  performance 
in  one  of  best  romantic  comedy  roles  tackled  by  a  female,  in  addition  to 
which  she  adds  that  big  plus,  singing  the  title  song  over  a  clever  main 
title  opening,  and  two  others:  "Possess  Me"  and  "Roly  Poh,"  the  latter 
sung  with  Hudson  and  a  group. 

Matching  top-notch  performances  by  Hudson  and  Day  is  Tony  Ran- 
dall, a  solid  screen  citizen,  who  keeps  the  laughing  ball  bouncing  in 
( Continued  on  page  5 ) 


Lewis  Reports: 

Big  Promotion 
To  Back  UA 
Global  Plans 


Intercontinental  Conclave 
Told  of  Record  Budgets 


United  Artists  will  underwrite  its 
new  global  promotion  campaign  with 
the  biggest  promotional  outlay  in  its 
history.  This 
was  announced 
yesterday  b  y 
Roger  H. 
Lewis,  vice- 
president 
in  charge 
of  advertising, 
publicity  and 
exploita- 
tion, at  the 
company's  in- 
t  e  r  conti- 
nental  promo- 


Roger  H.  Lewis 


tion  conferences  here. 

Lewis  said  the  company  is  prepar- 
{Continued  on  page  5) 


Name  Seward  Benjamin 
United  Artists'  V  P 

Seward  I.  Benjamin  has  been  elect- 
ed a  vice-president  of  United  Artists 
Corp.,  it  was  announced  by  Arthur 
B.  Krim,  president.  Benjamin  will 
continue  in  his  present  capacity  as 
secretary. 

Benjamin  has  served  as  secretary 
{Continued  on  page  5) 


Fifth  'Ten'  Booking 
Sets  Chicago  Record 

"The  Ten  Commandments"  grossed 
the  "phenomenal"  total  of  $125,000 
in  the  first  week,  just  ended,  of  a  24- 
theatre  Chicago  area  engagement,  the 
fifth  for  the  film  in  that  area  during 
the  past  two  years.  This  was  reported 
here  yesterday  by  Edward  G.  Chum- 
ley,  Paramount's  domestic  sales  man- 
ager for  the  DeMille  production.  He 
cited  figures  telegraphed  by  Chicago 
branch  manager  Bob  Allen,  who 
pointed  out  that  midweek  grosses 
were  as  strong  as  those  of  opening  clay 
at  the  24  theatres. 


2 


Motion  Picture  Daily 


Wednesday,  August  12,  ]!) 


PERSONAL 
MENTIDIV 


EUGENE  PICKER,  president  of 
Loew's  Theatres,  and  John  F. 
Murphy,  executive  vice-president,  left 
New  York  yesterday  for  Chicago  and 
otlier  kev  cities  of  the  Midwest. 


Joseph  H.  Moskowitz,  20th  Cen- 
tury-Fox \ice-president  and  Eastern 
studio  representative,  will  leave  New 
York  todav  for  the  Coast. 

• 

Paul  N.   Lazarus,  Jr.,  Columbia 
Pictures   vice-president,   is   in  Balti- 
more from  New  York  today  for  the 
opening  there  of  "The  Tingler." 
• 

Samuel  Goldwyn,  Jr.,  has  returned 
to  Ho]ly\\-ood  from  New  York. 
• 

George  Margolin,  distributor  of 
Italian  films  in  the  U.  S.,  will  leave 
New  York  aboard  the  "Flandre"  today 
for  Europe. 

• 

Ben  Harris,  manager  of  American 
Film  Co.,  Philadelphia,  has  returned 
to  his  duties  following  treahnent  at 
Hahnemann  Hospital  there. 

• 

Evelyn    Stevens,    of  Associated 
Theatres,  Cleveland,  has  left  there  for 
a  vacation  in  Louisiana  and  Te^as. 
• 

Nancy  Berve,  of  Broadcast  Music, 
Inc.,  returned  to  New  York  this  week 
from  Martha's  Vineyard. 

• 

Lady  Baden-Po\\'ell,  widou'  of  the 
founder  of  the  world  Boy  Scout  move- 
ment, has  arrived  in  Hollywood  from 
England  to  confer  with  Henry 
WiLCoxON  and  Jesse  Lasky,  Jr.,  on 
plans  for  "On  My  Honor,"  the  story 
of  her  husband's  life. 

• 

Dan  Frankel,  president  of  Zenith 
International  Films,  has  returned  to 
New  York  from  Hollywood. 


Att:  ALL  THEATRES 

...it  s  SCREEn 
TimE!  P 

NATIONAL  SCREEN'S  S 
BIG  NEW  PROMOTIONAL  5 
BUSINESS  BUILDER  g 

^OWl  copy  available  at  your  Q 

NATIONAL  SCREEN  EXCHANGE  Q 


'Oregon  Trail'  Bows 
In  Portland  Tonight 

Special  to  THE  DAILY 

PORTLAND,  Ore.,  Aug.  11  -  An 
elaborate  street  parade  headed  by 
Governor  Mark  Hatfield,  producer 
Richard  Einfeld,  director  Gene  Fow- 
ler, Jr.,  and  stars  Nina  Shipman,  Rox- 
ene  \\'elles  and  John  Carradine  will 
highlight  the  world  premiere  of  "The 
Oregon  Trail,"  here  at  the  Orpheum 
Theatre  tomorrow  night. 

The  premiere  of  the  20th  Century- 
Fox  release,  being  held  in  conjunction 
with  the  Oregon  Centennial,  kicks  off 
a  three-hundred  theatre  saturation  of 
the  film  Thursday  along  the  original 
route  of  the  Oregon  Trail  of  the 
1840's.  The  premiere  festivities  will 
include  a  civic  reception  at  the  Ben- 
son Hotel,  and  personal  appearances 
by  the  stars  at  the  Orpheum  Theatre. 
National  radio  and  press  coverage  will 
be  on  hand  to  report  the  proceedings 
which  are  an  integral  part  of  the  la\  - 
ish  Centennial  celebration. 


Dan  Carroll,  Australia 
SO-Year  Vet,  Dies 

Dan  Carroll,  managing  director  of 
the  Prince  Edward  Theatre,  Sydney, 
Australia,  died  at  his  home  there  yes- 
terday, according  to  word  received  by 
friends  of  the  deceased  now  in  New 
York. 

A  veteran  of  AustraUan  show  busi- 
ness, Carroll  only  recently  observed 
his  50th  anniversary  in  the  industry. 
As  the  head  of  Australia's  preeminent 
theatre  and  an  officer  of  Carroll  and 
Musgrove  Theatres,  which  owned  and 
operated  10  other  theatres  throughout 
Queensland,  he  was  widely  known 
throughout  the  industry.  He  had  been 
ill  for  some  time  and  several  weeks 
ago  had  undergone  surgery. 

Carroll  is  survived  by  his  wife, 
Muriel. 


To  Distribute  'Women' 

"Five  Bold  Women,"  starring  Jeff 
Morrow  and  Merry  Anders  in  East- 
man Color,  will  be  distributed  by  Ci- 
tation Films,  Inc.,  it  was  announced 
yesterday  by  Glenn  H.  McCarthy, 
Houston  industriahst;  James  D.  Ross, 
producer,  and  A.  W.  Schwalberg  and 
Murray  M.  Kaplan,  chairman  and 
general  sales  manager  of  Citation,  re- 
specti\  ely.  The  filni  will  have  its  wovkl 
premiere  in  Houston  around  the  first 
week  in  October. 


MGM  Names  Lystad 

The  appointment  of  Harald  Lystad 
as  M-G-M  manager  of  Norway  has 
been  announced  by  Morton  A.  Spring, 
president  of  Loew's  International 
Corp.  Lystad  succeeds  Sverre  Dulin, 
who  died  recently.  Lystad  joined 
M-G-M  in  Oslo  in  1957  as  a  booker 
and  that  same  year  was  made  sales 


See  Possible  Action  on 
Out-ot-State  Tax  Bill 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  11.  -  The 
House  Judiciary  Committee  approved 
a  bill  to  limit  recent  Supreme  Court 
decisions  giving  states  broad  power  to 
tax  out-of-state  companies. 

The  bill  would  in  effect  prohibit 
states  from  taxing  businesses  which 
have  no  office  in  the  state  but  merely 
sell  in  the  state  through  salesmen 
based  outside  the  state.  It  is  similar, 
through  somewhat  more  narrow,  than 
one  approved  by  the  Senate  Finance 
Committee  last  week. 

The  House  committee  action,  which 
came  as  a  surprise,  indicated  a  strong 
possibility  that  some  such  limited  re- 
striction might  be  enacted  this  year. 
Earlier,  it  had  been  assumed  there 
was  little  chance  for  such  action  be- 
fore ne.xt  year. 

Study  Committee  Formed 

The  judiciary  committee  has  set  up 
a  special  subcommittee  to  study  the 
entire  problem  of  recent  Supreme 
Court  decisions,  and  members  had 
earher  indicated  the  committee  would 
not  act  until  the  subcommittee  made 
its  study  this  fall.  However,  business 
pressure  on  the  group  for  some  im- 
mediate relief  increased,  and  commit- 
tee members  decided  to  approve  a 
limited,  stop-gap  bill  and  leave  broad- 
er relief  for  next  year  after  the  sub- 
committee study. 

Film  distributors  have  been  con- 
cerned over  the  impact  of  the  high 
court  decisions. 


— 1. 

Lippert  Groui 


Rosenfield  Back 

Jonas  ^  Rosenfield,  Jr.,  Columbia 
Pictures'  executive  in  charge  of  ad- 
vertising and  publicity,  has  returned 
to  his  desk  in  the  Columbia  home  of- 
fice following  three  weeks  of  travel- 
ing through  Europe.  While  there, 
Rosenfield  held  important  conferences 
with  several  of  Columbia's  European- 
based  independent  producers  and 
\isited  the  sets  of  forthcoming  Co- 
lumbia product. 


( Continued  from  page  1 ) 
Electrovision's  board  of  directors, 
formed  shareholders,  "We  are 
sently  investigating  the  possibilitie: 
rezoning  parts  of  some  of  our  dri 
ins  to  build  shopping  centers.  1 
land,  originally  on  the  outskirts 
the  communities,  is  now  in  the  h 
of  expensive  residential  and  comri 
cial  areas,  many  of  which  do  not  h; 
shopping  centers." 

Five  Reelected 

All  members  serving  on  the  ]i 
vious  board  reelected  are  Bruce  F- 
ler,  Stanford  I.  Druclcex,  Lippert 
H.  Maclntyre  and  Zabel. 

Also  announced  was  the  appo 
ment  of  Charles  J.  Maestri  as  v 
president  in  charge  of  theatre  opt 
tions  in  Central  and  Northern  C 
fornia  and  Southern  Oregon. 

33  Pa.  Lawyers 

( Continued  from  page  1 ) 
ducers  of  stag  movies  and  publisf 
of  lewd  magazines,  while  wrongf. 
concentrating  on  legitimately  p 
duced  commercial  motion  pictii 
which  are  actually  free  from  obso 
ity. 

They  described  as  "unfair,  waste 
and  expensive,"  the  Senate  Bill's  fj 
vision  that  a  board  of  censors  revi 
films  after  rather  than  before  pull 
showing.  ■ 

Called  Extremely  Vague 

It  finds  the  bill's  definition  of  < 
scenity  so  vague  that  "nulfification 
higher  courts  is  a  virtual  certaint^ 
and  also  branded  it  as  "confused,  ir 
directed  and  capable  of  great  harn 

To  Build  New  DriveA 

PHILADELPHIA,  Aug.  11.  - 
M.  EUis  announced  that  with  t 
zoning  now  approved  after  litigati 
for  more  than  a  year,  his  Ellis  The 
tres.  Inc.,  will  build  a  new  1,200-c 
drive-in  on  Conchester  Highway  b 
tween  Chester,  Pa.,  and  Wilmingto 
Del.  ^ 


Atlanta  Wompi  Meets       Greenwich  House  Sold 


ATLANTA,  Aug.  11. -The  annual 
meeting  of  the  local  chapter  of 
Women  of  the  Motion  Picture  Indus- 
try was  held  at  the  Variety  Club  here, 
after  which  the  members  repaired  to 
the  Battle  Hill  Haven  for  old  folks, 
where  they  conducted  their  yearly 
bingo  party. 


GREENWICH,  Conn.,  Aug.  II. 
Prefect  Theatres  has  sold  the  Picl 
wick  Theatre  here  to  Pickwick  Bow 
ing  Lanes  for  $101,000  for  conversio 
to  bowling  use.  Prefect  had  acquire 
the  property  from  Guardian  Life  Ir 
surance  Co.,  which  holds  a  mortgag 
of  $199,298  on  the  building. 


70mm.  in  Nashville         Sign  Christina  Crawfon 


NASHVILLE,  Aug.  ll.-A  program 
of  renovation  and  a  change  of  name 
are  slated  for  the  Princess  Theatre, 
Crescent  Amusement  Co.  house  here. 
The  theatre,  to  be  renamed  the  Cres- 
cent, will  have  70mm.  projection 
equipment  installed. 


Christina  Crawford,  daughter  c 
Joan  Crawford,  has  been  signed  t 
star  in  "Dusk  to  Dusk,"  first  film  o| 
Glomar  Productions,  Inc.,  to  be  pro 
duced  in  New  York  City  in  the  fall 
The  picture  will  mark  Miss  Craw 
ford's  debut. 


vers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  FecW 


lZ\^^^.7.^I:rt^Zl^^t\^^^              Bernl'fl^ale';;  Td'eoW  HOHv'l''^''^'?,!? .  D-ectorJ  P.nky'He 
Picture  Daily  is  published  daily  except 
Cable  address:  "Quigpubco.  New  York 
Vice-President;  Leo  J.   Brady,  Secretary. 

^L^^S^tf^llr-l.rr^^hf^^fferX^^  P.cture=T;i^-;;;;^AL.„.e,  -pa™e.  Entered  as  secon^, 

.Marcb  6,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  10c,[ 


LATEST  AND  GREATEST! 


/(^/^TARZAN  FINDS 

FORGOTTEN  WORLDS 
OF  ADVENTURE! 


'if! 


TERROR  WORLD  of  the 

Kaluana  Thrill-Killers! 


UNDERWATER  WORLD 

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HIDDEN  WORLD  of  fabled 
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BASED  ON  THE  WORLD  FAMOUS 
CHARACTERS  CREATED  BY 

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to  challenge  your 
top  Tarzan  grosses! 


s,.„,  DENNY  MILLER  as  the  NEW  Tarzan 
"     CESARE  DANOVA-JOANNA  BARNES 

_  Screen  Play  by 

ROBERT  DOUGLAS  •  Robert  hill 

Directed  by  Produced  by 

JOSEPH  NEWMAN  •  AL  ZIMBALIST  •  'S" 


Motion  Picture  Daily 


Wednesday,  August  12, 


15! 


M.  P.  Pioneer 


(  Continued  from  page  1 ) 

Robert  R.  Benjamin  and  Arthur  B. 
Krim. 

Depinet  said  that  he  was  very 
gratified  diat  die  honor  man  this  year 
is  one  who  started  his  career  in  dis- 
tribution as  a  film  salesman  and 
worked  his  way  up  through  the  ranks 
to  the  presidency  of  his  company. 
Depinet  jokingly  said  that  it  is  high 
time  that  the  distribution  end  of  the 
business  received  proper  Pioneer  rec- 
ognition, pointing  out  that  most  of 
those  honored  before  have  been  either 
producers  or  exhibitors. 

Native  of  Maiden,  Mass. 

Broidy  was  born  in  Maiden,  Mass., 
June  14,  1905.  Early  in  his  career  he 
was  a  film  salesman  in  Massachusetts 
for  Universal,  and  later  was  engaged 
by  Warner  Bros.,  and  given  a  similar 
as.signment  by  its  Boston  ofiice. 

In  1930,  Broidy  began  an  affilia- 
tion with  Allied  Artists  which  was 
to  be  climaxed  15  years  later  by  his 
elevation  to  the  presidency  of  the 
organization.  His  first  position  with 
the  company  was  as  a  member  of  the 
Boston  sales  staff.  His  territory  em- 
braced Massachusetts  and  Rhode  Is- 
land. 

By  1937  he  had  become  the  head 
of  the  Boston  exchange,  and  in  1940 
he  was  elected  to  the  company's 
board  of  directors.  By  the  end  of 
that  year,  he  had  been  named  vice- 
president  and  general  sales  manager 
and  moved  to  the  company's  home 
office  in  Hollywood  where  he  since 
has  remained. 

At  the  company's  annual  conven- 
tion in  Chicago  in  the  spring  of  1945, 
he  was  elected  vice-president  in 
charge  of  operations.  On  November 
14,  1945,  he  was  elected  president. 

Active  in  Many  Charities 

Broidy  is  president  of  the  Jewish 
Federation-Council  of  Greater  Los 
Angeles;  chairman  of  the  board  of 
the  Brandeis  Institute;  a  vice-presi- 
dent and  member  of  the  board  of  the 
Association  of  Motion  Picture  Pro- 
ducers; a  vice-chairman  of  the  United 
Jewish  Welfare  Fund;  a  member  of 
the  board  of  trustees  of  Claremont 
Men's  College;  a  member  of  the 
board  of  governors  of  the  Los  An- 
geles area  council;  Boy  Scouts  of 
America;  a  director  of  the  Jewish 
Federation-Council  of  Greater  Los 
Angeles  and  the  Los  Angeles  Com- 
munity Chest,  for  which  he  was  the 
campaign  chairman  of  1958;  a  former 
president  of  Temple  Israel  of  Holly- 
wood board  of  trustees  of  which  he  is 
still  a  member;  a  member  of  the 
board  of  directors  of  the  Union  Bank 
and  Trust  Company,  the  Permanent 
Charities  Committee  and  Cedars  of 
Lebanon  Hospital. 

In  19.30  Broidy  married  Frances 
Lewis,  a  non-professional.  They  are 
the  parents  of  two  sons,  Arthur  and 
Steven,  and  a  daughter,  Mrs.  Jack 
M.  Sattinger. 

Harold  Garmans  Dies 

NEW  LONDON,  Conn.,  Aug.  11. 
—Harold  W.  Garmans,  74,  veteran 
actor  and  playwright,  is  dead  here. 


AROUND  THE 


TV  CIRCUIT 


wifh  PINKY  HERMAN. 


HERE  it  is,  v^eeks  after  the  Patterson-Johannson  fight  and  Frank 
Zucker,  director  of  photography,  is  still  receiving  kudos  for  a  great 
job.  True,  the  staff  of  cameramen  including  Fred  Fordham,  Lou  Hutt, 
Sid  Zucker,  Bob  Downey,  Urban  Santone,  Bill  Kelly  and  Eddie  Horton' 
with  their  respective  assistants,  did  the  actual  grinding  but  Frank's 
"know-how  and  savvy,"  earned  through  his  many  years  at  Paramount 
Studios,  served  him  in  good  stead.  .  .  .  Walter  Lowenthal,  who  started 
as  a  script  clerk  in  Hollywood  in  1933,  later  forming  his  own  firm,  fol- 
lowing a  17-year  association  with  Transfilm,  Inc.,  has  joined  Wilding, 
Inc.  as  executive  producer.  .  .  .  Add  "like  father,  like  son."  Teddv 
Rooney,  who'll  be  seen  Sunday  when  the  NBChannels  carry  Rexall's 
"The  Ransom  of  Red  Chief,"  co-starring  William  Bendix  and  Hans  Con- 
ried  (10-11  P.M.)  told  producer  David  Susskind  upon  his  arrival  in 
Gotham,  "When  I'm  21  I'm  going  to  take  all  my  money  out  of  the  bank 
and  get  married."  (Are  you  reading,  Mickey?)'.  .  .  Revue's  new  hour- 
long  teleseries,  "Laramie,"  produced  by  John  Champion  and  co-star- 
ring John  Smith,  Hoagy  Carmichael,  Robert  Crawford,  Jr.  and  Robert 
Fuller,  bows  in  TVia  NBC  September  15.  Series  will  also  be  seen  over 
the  British  Broadcasting  Corp.  this  fall.  .  .  .  Producer  Jules  Levey,  sails 
today  on  the  Queen  Elizabeth  to  Europe  where  he'll  acquire  several 
motion  picture  features  for  theatrical  and  TV  distribution  in  the  U.S. 
He  plans  to  attend  the  Venice  Film  Festival  the  week  of  Aug.  25.  .  .  . 
When  "Say  Darling"  opened  last  night  in  Hollywood  with  Orson  Bean, 
Lisa  Kirk  and  Johnny  Desmond,  the  cast  also  featured  a  clever  youngster 
named  Steve  Franken,  who's  headed  places.  Steve  is  the  ofiFspring  (his 
dad  sez,  "the  talented  one  in  the  family")  of  NTA  exec,  Jerr\'  Franken  


One  of  the  top-rated  radio  personalities  in  Boston,  whose  daily  music 

programs  over  WILD,  not  only  put  rhvthm  in  the  feet  of  the  teen-agers 

but  likewise  bring  nostaligic  listening  to  local  adults,  Stan  (the  man) 

Richards  will  air  his  next  week's  shows  direct  from 

Grossinger's  in  the  Catskills,  a  Beantown  FIRST. 

.  .  .  And  again,  while  in  the  immediate  vicinity  of 

the  Charles  River,  Harvard  egg-heads  and  that  local 

railroad  (MTS)  "from  which  a  certain  commuter 

never  returns,"  we  might  add  that  Jim  Holt,  who 

succeeded  Norm  Prescott  at  WBZ,  not  only  has 

retained  the  latter's  numerous  listeners,  but  he's 
added  many  of  his  own.  And  Norm,  what  of  him? 
—nothing,  except  that  he's  now  associated  with  Joe 
Levine  whose  production  of  "Hercules,"  is  merely 
one  of  the  hottest  box-office  pix  in  the  world.)  .  ,  . 
Robert  Saudek's  "Sunday  Showcase,"  this  season  on 
NBC-TV  will  star  Peter  Ustinov  in  an  original  drama  which  Peter  will 
write.  .  .  .  Radio  KIDO,  Boise,  Idaho  has  Bnally  discovered  the  Missing 
Link.  This  particular  LINK  is  none  other  than  Jack,  who  moved  over 
here  from  KING,  Seattle,  to  become  general  manager  and  who  is  re- 
sponsible for  this  NBC  affiliate's  big  time  KIDO-ins.  .  .  . 


Stan  Richards 


ASCAP  Tells  Policy 
On  Its  Agreements 

ASCAP  said  yesterday  it  h; 
ceived  inquiries  from  stations 
have  signed  the  current  on- 
agreements  expiring  after  1959. 
ing  whether  they  will  be  givei 
benefit  of  any  new  agreement'- 
may  be  approved  by  the  Court  i 
pending  rate  litigation.  J.  M.  C 
ASCAP  sales  manager,  announce! 
all  stations  which  had  fulfilled 
obligations  under  previous  agree  i 
with  the  Society  would  be  gi\( 
option  to  continue  under  their 
ing  licenses  or  to  enter  into  an\  a 
ments  approved  by  the  court  ii 
current  litigation  retroactively  to 
1,  1959. 

Collins  stated  that  stations  \\ 
had  inquired  have  already  been 
vised  of  the  option  to  be  offered  tl 
and  that  he  had  not  planned  to  i 
any  general  announcement  until 
the  matter  was  finally  detemiinec 
the  court.  However,  erroneous  s 
ments  recently  appearing  in  the  p 
made  it  necessary  for  the  Societ 
announce  its  policy  at  this  time. 

ACE-MPA  Committee 

( Continued  from  page  1 ) 
production  met  in  the  board  roon 
the  MPAA  here. 

Representing  ACE  at  the  mee 
were  Si  H.  Fabian  and  Sol 
Schwartz,  and  for  MPAA,  Ba( 
Balaban  and  Abe  Schneider. 

The  subcommittee  issued  no  st 
nient  after  concluding  its  session 
is  scheduled  to  report  to  the  Ai 
MPAA  committee  of  the  whole  at 
latter's  meeting  on  Aug.  25. 

Today,  the  ACE-MPAA  subcomr 
tee  on  advertising  will  meet  in 
MPAA  board  room  with  such  subje 
as  cooperative  advertising,  credit  1 
ing  requirements,  newspaper  ; 
other  censorship  of  fibn  and  thez 
advertising  on  the  agenda.  Acting 
ACE  on  this  subcommittee  are  I 
A.  Cohen  and  Emanuel  Frisch, 
chainnen;  Harry  Mandel,  Harry  Go 
berg  and  Ernest  Emerling;  and 
MPAA,  Joseph  R.  Vogel  and  Jc 
J.  O'Connor,  co-chairmen;  Cha 
Einfeld,  Paul  Lazarus,  Jr.,  Roj 
Lewis  and  Charles  Simonelli. 


Nicholson,  Pauley 

( Continued  from  page  1 ) 
Outdoor  Theatre  Convention,  spon- 
sored by  Allied  Units  of  Indiana,  Ken- 
tucky and  West  Virginia,  it  was  an- 
nounced by  Rube  Shor,  convention 
chairman.  The  three-state  meeting 
will  be  held  Sept.  15  and  16  at  the 
Sheraton  Gibson  Hotel  here. 

Pauley,  who  is  familiar  with  the 
film  industry  and  its  practices,  will 
speak  on  the  "deplorable  condition" 
of  West  Virginia  theatres  and  pos- 
sibilities for  state  legislation  to  aid 
them,  it  was  stated. 

Nicholson  has  also  arranged  for  a 
screening  of  the  new  AIP  release, 
"Sign  of  the  Gladiator."  He  will  be 
accompanied  to  the  convention  by 
two  AIP  starlets. 


Readers  Back  Articles 

(Continued  from  page  1) 
in  agreement  with  the  thesis  of  the 
articles  condemning  the  fihn  trend. 
They  are  being  published  in  the  "Let- 
ters to  the  Editor"  column. 

Meanwhile  local  exhibitors  and  dis- 
tributors have  complained  that  the 
newspaper  treatment  was  not  in  the 
public  interest  nor  of  service  to  the 
theatre  industry. 


S.G,  Appoints  Burns 

Lloyd  Burns  has  been  appoint 
vice-president  in  charge  of  interi 
tional  operations  of  Screen  Gems,  In 
it  was  announced  by  the  board 
directors   of  the  Columbia  Pictd 
TV  subsidiary.  Burns  has  been  vie 
president    and   general   manager  ' 
Screen  Gems  (Canada)  Ltd.,  hea 
quartered  in  Toronto,  since  that  i 
filiated  company  was  set  up  in  195b 
He  was  also  general  manager  of  Tef ! 
pix  Movies,  Ltd.,  the  pioneering  1 
film  distributor  in  Canada. 


IS 


tl 


ill 


'Man  with  Camera'  Set      Complete  Remodeling 


"Man  With  a  Camera,"  an  adven- 
ture-mystery series  starring  Charles 
Bronson,  will  be  presented  on  ABC 
Television,  Mondays,  10:30-11  P.M., 
starting  October  19,  sponsored  by  the 
General  Electric  Co. 


NEW  ORLEANS,  Aug.  11.  - 
E.  Willis,  manager  of  the  Panorair 
Theatre,  here,  has  completed  overa 
remodehng  and  refurbishing  of  h 
recently  acquired  Joy  Theatre  at  Me 
ville,  La. 


a 

Itl 


dnesday,  August  12,  1959 


Motion  Picture  Daily 


5 


\  World'  Makes  Debut; 
ur-Page  Publication 

The  UA  World,"  a  weekly  pub- 
tion  devoted  to  news  about  United 
ists  around  the  globe,  makes  its 
ut  this  week  in  connection  with 
ted  Artists'  intercontinental  promo- 
conference  now  being  held  here, 
s  being  distributed  via  UA's  150 
nches  throughout  the  world, 
'he  4-page  publication  contains  the 
sf  reports  about  motion  picture 
Auctions  in  work  and  in  release 
news  of  the  company's  expand- 
music,  record  and  television  en- 
irises.  A  section  on  the  activities 
UA  personnel  in  the  U.S.  and 
rseas  is  also  included.  Highlight- 
the  first  issue  of  "The  UA  World" 
discussion  of  the  company's  new 
)al  policy  by  Arnold  M.  Picker, 
vice-president  in  charge  of  for- 
|i  distribution.  Coverage  of  UA's 
international  promotion  confer- 
ss  and  the  London  press  luncheon 
behalf  of  the  forthcoming  "Solo- 
I  and  Sheba"  were  also  prominent- 
eatured. 


ewis  Reports 


( Continued  from  page  1 ) 
its  biggest  budget  to  back  a  fea- 
program  valued  at  more  than 
000,000.  He  added  that  this  is 
first  time  in  motion  picture  history 
«  a  film  company  has  planned  a 
'notional  program  expressly  on  a 
lid- wide  basis. 

''ork  sessions  yesterday  included 
'reening  of  Stanley  Kramer's  "On 
I  Beach"  and  promotion  confer- 
';s  outlining  the  global  campaign 
!the  UA  release,  which  will  pre- 
e  simultaneously  in  22  major 
s  of  the  world  on  Dec.  17.  The 
}ia\  promotional  unit  for  "On  the 
:h"  took  part  in  the  sessions. 

'Solomon'  Drive  Up  Today 

'oday  will  be  devoted  to  campaign 
lining  for  Edward  Small's  "Solo- 
i  and  Sheba."  The  special  "Solo- 
i  and  Sheba"  promotion  unit  will 
with  domestic  and  foreign  repre- 
atives. 

ither  UA  releases  to  be  considered 
Hecht  -  Hill  -  Lancaster's  "The 
'il's    Disciple,"    "Take    a  Giant 
">,"  and  "The  Unforgiven";  Har- 

,  Productions'  "Odds  Against  To- 
row";  Joseph  Fields'  "Happy  An- 
;rsary,"  and  MPL  Productions' 
e  Wonderful  Country," 
iVhat  we've  done,"  Lewis  declared, 
s  been  to  unify  all  of  our  promo- 

.  al  activities  to  carry  our  message 
High  to  every  potential  audience  of 
world.  Our  plan  is  to  find  out  the 
::ific  needs  and  requirements  of  in- 

,  iE  NEW  PETITE  ROOM  WITH  COLOR  TV 

available  for 
_   "SUMMIT  SESSIONS" 


Pillow  Talk 


Iff  IE  am 


NCHEON  •  COCKTAILS 
INER  •  AFTER-THEATRE 


 CONTINUED  FROM  PAGE  I 

his  role  of  oft-married,  wealthy,  but  "second  best"  suitor  for  Miss  Day's 
hand.  This  reviewer  had  to  loosen  his  belt  to  make  more  room  for  the 
laughs  supplied  by  Thelma  Ritter,  whose  vignette  as  Miss  Day's  maid 
coming  to  work  with  dailv  hangovers  is  a  source  of  much  hilarity- 
Indications  couldn't  be  stronger  that  exhibitors  themselves  will  be 
laughing  all  the  way  to  the  bank. 

Stanlev  Shapiro  and  Maurice  RichUn's  screenplay,  based  on  a  story 
by  Russell  Rouse  and  Clarence  Greene,  is  loaded  with  surprise  situations 
and  big  laugh  payoffs  set  with  flavorful  double  entendre.  Michael  Gor- 
don's direction  plays  up  personality,  maintaining  a  steady  pace  of  humor. 

The  fun  stems  from  a  telephone  party  line  problem,  shared  by  Hudson, 
a  song  writer,  and  Miss  Day,  an  interior  decorator,  both  strangers  to 
each  other.  Miss  Day  finds  it  difficult  to  make  a  call  while  Hudson 
monopolizes  use  of  the  phone,  leading  each  of  his  girl  friends  to  believe 
he  has  written  a  song  especiallv  for  her,  as  he  croons  the  same  song, 
"Inspiration,"  to  each. 

Randall,  who  wants  to  marry  Miss  Day,  tells  Hudson,  whom  he  has 
commissioned  to  write  some  songs  for  a  show  he  is  backing,  about  his 
newest  love.  He  refuses  to  give  him  her  name,  fearing  Hudson's  charm 
would  be  his  undoing,  but  unwittingly  discloses  her  difficulty  with  the 
party  line.  Hudson,  intrigued,  loses  no  time  in  phoning  her  for  a  date, 
but  is  turned  down. 

Coincidence  brings  them  together  in  a  night  club.  When  Nick  Adams, 
escorting  her  home  from  his  mother's  house,  which  Miss  Day  decorated, 
passes  out  at  the  club,  Hudson  comes  to  her  rescue,  poses  as  a  rich 
Texan,  using  a  southern  drawl,  and  playing  the  part  of  a  gentleman  to 
the  hilt.  A  detective,  engaged  by  Randall,  discloses  Hudson  as  Miss 
Day's  mvsterious  interest.  He  threatens  Hudson  with  exposure  if  he 
doesn't  get  out  of  town  immediatelv  to  work  on  the  songs  and  let  Miss 
Day  alone. 

Hudson  agrees,  but  pulls  another  fast  one  bv  getting  her  to  accept 
his  invitation  to  the  "out-of-town  house"  he  is  contemplating  purchasing. 

Miss  Dav  discovers  a  sheet  of  music  hidden  in  Hudson's  coat.  She 
plays  four  or  five  bars  on  the  piano,  and  the  "inspiration"  theme  hits 
her  like  a  ton  of  bricks,  with  Frank  de  Vol's  musical  background  coming 
through  like  fireworks  for  the  big  climax.  Randall  makes  an  appear- 
ance to  rescue  her  from  his  tricky  friend. 

It  all  ends  happilv  when  Miss  Day,  not  wishing  her  employer  to  lose 
out  on  a  job  of  redecorating  Hudson's  apartment,  takes  the  assign- 
ment, but  goes  out  of  her  way  to  make  a  mockery  of  the  job.  Hudson 
carries  Miss  Day  in  her  night  clothes  from  her  own  apartment  to  the 
monstrositv  she  created,  claiming  she  could  have  it  all  for  herself.  He 
tries  to  leave  the  apartment,  but  is  stopped  by  Miss  Day's  grin  and  one 
of  the  push-button  gadgets  which  meant  so  much  to  the  convenience  and 
atmosphere  of  his  "late"  bachelor  haven. 

Ross  Hunter  and  Martin  Melcher  can  share  a  proud  credit  as  pro- 
ducers of  this  big  monev-maker.  Color  for  the  CinemaScope  feature 
is  bv  Eastman. 

Other  than  the  title  song,  which  was  written  by  Buddy  Pepper  and 
Inez  James,  and  the  "Roly  Polv"  number  by  Elsa  Doran  and  Sol  Lake, 
three  songs:  "I  Need  Atmosphere,"  "You  Lied"  and  "Possess  Me"  were 
written  bv  Joe  Lubin  and  I.  J.  Roth. 

Running  time,  105  minutes.  General  classification.  Release,  in  Octo- 
ber, 1959. 

Samuel  D.  Berns 


dividual  markets  and  then  to  fill  these 
needs  for  maximum  ticket-selling  im- 
pact. This  requires  money,  the  best 
manpower  available  and  the  best  cre- 
ative thinking  in  the  business.  UA  is 
again  setting  the  industry  pace  in 
launching  its  new  global  policy." 

Lewis  said  that  the  results  of  the 
intercontinental  promotion  meetings, 
now  entering  their  third  day,  have 
been  most  fruitful.  Home  office  and 
foreign  promotion  officials  are  partici- 
pating in  work  sessions  in  which  the 
whole  spectrum  of  promotion  tools 
and  materials  from  radio-TV  to  press 
books  is  being  adapted  and  expanded 
for  global  penetration. 


Lyles  Sets  Film 

HOLLYWOOD,  Aug.  11. -Produc- 
er A.  C.  Lyles  has  negotiated  a  mul- 
tiple picture  contract  with  Allied 
Artists  and  has  set  an  original,  "Ray- 
mie  and  the  Barracuda,"  as  the  first 
film  he  will  make  under  the  A.  C. 
Lyles  Productions  banner. 


Price  Cut  for  Strikers 

HARRISBURG,  Pa.,  Aug.  ll.-The 
Senate  Theatre  announced  that  strik- 
ing steel  workers  and  families,  upon 
presentation  of  union  cards,  would  be 
admitted  at  special  reduced  rates. 


S.  I.  Benjamin 

( Continued  from  page  1 ) 
and  director  of  the  corporation  since 
March  19.51,  shortly  after  the  com- 
pany's opera- 
tion was  taken 
over  by  the 
present  execu- 
tive manage- 
ment team  of 
Krim,  Robert  S. 
Benjamin,  Wil- 
liam J.  Heine- 
man,  Max  E. 
Youngstein  and 
Arnold  M.  Pick- 
er. Born  in 
Brooklyn,  Ben- 
j  a  m  i  n  is  a 
graduate  of  the 

University  of  Georgia  and  Ford- 
ham  University  School  of  Law.  He  is 
a  member  of  the  law  firm  of  Phillips, 
Nizer,  Benjamin,  Krim  and  Ballon, 
Esqs. 

UA  Names  Raines 

Halsey  Raines,  New  York  film  pub- 
licist, has  been  named  as  a  special 
publicity  feature  writer  for  "A  Ter- 
rible Beauty,"  now  being  filmed  in 
Ireland,  it  was  announced  by  Roger 
H.  Lewis,  United  Artists  vice-pres- 
ident in  charge  of  advertising,  pub- 
licity and  exploitation.  Raines  leaves 
for  bublin  this  week  to  begin  his  as- 
signment on  the  UA  release. 


WB  Moves  in  Phila. 

PHILADELPHIA,  Aug.  11.  -  War- 
ner Brothers  will  move  its  exchange 
offices  back  to  its  former  offices  at 
1225  Vine  Street  here.  The  building 
at  13th  and  Arch  Streets,  where  pre- 
sent offices  are  maintained,  has  been 
sold. 


Dual  Bow  for  'DeviV 

United  Artists'  "The  Devil's  Disci- 
ple" has  been  set  for  a  second  New 
York  opening  at  the  Normandie  Thea- 
tre on  Aug.  20.  It  will  have  its  Broad- 
way showing  at  the  Astor,  also  starting 
on  the  20th,  as  previously  announced. 

COMET  4!  ' 

(pure  jet ! ) 

m-  MONARCH 

(de  Luxe  and  First  Class  only) 

frequency:  NIGHTLY 

(leaves  New  York  at  9  p.  m.) 

destination:  LONDON! 


reservations  through  your  Travel  Agent  or 

BRITISH  OVERSEAS  AIRWAYS  CORPORATiON 

Flights  from  New  York,  Boston,  Chicago. 
Detroit,  San  Francisco,  Montreal.  OiSces  also 
in  Atlanta,  Dallas,  Los  Angeles,  Miam;,  . 
adelphia,  Pittsburgh,  Washingtoc,  \arj;oa,'£. , 
Winnipeg,  Toronto, 


[J J  S/iv-'  -*  ^  ^  WITH  THi 


WITH  THAT 
BUILT-IN 
•MARTY' 


MAGIC  I 


CANON  ip^™ 

_r"  Ernest 
borgnine 

Rabket 

TRAP 


also  starring 


and  co-starring 


DAVID  BRIAN  BETHEL  LESLIE.  KEVIN  CORCORAN.  JUNE  BLAIR 

featuring  JEANETTE  NOLAN.  RUSSELKOLLINS.  CHRISTOPHER  DARK.  DON  RICKLES 

written  by  J.  P.  MILLER  |  directed  by  PHILIP  LEACOOK  |  produced  by  HARRY  KLEINER 


all-aroun 
famil 
attractio 

-M.  p.  HERA 

"Ernes 
Borgnin 
is  ju< 
wonderfi 

-INDEPENDEi 
FILM  JOURN 

"Family  pictur 
...hones 
down-to-eart 
qualit\ 

-FILM  DA/i 

"IVIovin 
stor 

...beautifull 


actec 

-PARENTS'  MAGAZ/f 


Awarded 
Parents' 
Magazine's 
MEDAL  OF 
SPECIAL 
MERIT 


THRU 

UA 


40tti  Anniversary  j  I9i9-I95i 


MOTION  PICTURE 

DAILY 


L.  86,  NO.  31 


NEW  YORK,  U.S.A.,  THURSDAY,  AUGUST  13,  1959 


TEN  CENTS 


9ITORIAL, 


In  Britain 


Calls  on  industry  to  Do  ^Better  Job' 
.A.'s  Global  Policy  Of  Policing  Pictures  Sent  Overseas  Agreement  on 

Division  of 


,By  Sherwin  Kane 


r  ONG    before    the    world  was 
I  ,  shrunk  by  600-mile  an  hour  jets, 
show  business  had  dramatically 
juced  the  vast  distances  separating 
rrisburg  from  Hong  Kong.  This  was 
lomplished  through  the  media  of 
'  movies,  music  and  other  forms  of 
iBrtainment  which  have  learned  to 
'ak  a  common  dramatic  language 
people  of  many  nations." 
i^his  is  the  background  for  United 
'ists'  new  global  policy  as  described 
Arnold  Picker,  foreign  distribution 
jli-president,  writing  for  the  com- 
y's  international  personnel  in  The 
World. 

le  points  out  that  U.A.'s  enter- 
iment  for  some  time  past  has  been 
nned  with  this  conception  of  glo- 
acceptance  in  mind. 
\  has  led,  he  reports,  to  a  con- 
'ial  but  nonetheless  informal  ex- 
nge  between  the  company's  dom- 
c  and  overseas  staffs  in  recent 
|rs  which,  while  generally  satisfac- 
was  considered  to  be  incom- 

• 

tiecently,  therefore,  U.A.'s  ad- 
listrative  heads  decided  to  for- 
ize  the  liaison  between  the  for- 
1  and  domestic  spheres  of  opera- 
1.  Executive  revisions,  largely  in 
jertising  and  publicity,  followed 
iiediately,  and  this  week  the  com- 
y's  first  intercontinental  promotion 
ferences  were  convened  in  New 
k  with  U.A.  men  from  many  sta- 
s  abroad  in  attendance, 
'he  principal  order  of  business  of 
conference  is  the  formulation  of 
lal  promotion  plans  for  U.A.'s 
ire  release  schedule,  representing 
reduction  investment  of  $65,000,- 
,  and  a  unification  of  that  pro- 
,n  with  U.A.'s  music,  records  and 
vision  operations  on  a  world-wide 
's. 

• 

he  trade  will  recognize  in  this 
t,  forward-looking  move  one  more 
lence  of  the  ability  of  U.A.'s  prog- 
ive  management  to  move  the  com- 
y  to  the  fore,  and  to  keep  it 
e. 

^ith  the  ever-increasing  import- 
i  of  revenue  from  overseas,  and 
current  planning  to  expand  old 
develop  new  markets  abroad,  this 
.  "first"  may  well  hold  signifi- 
ce  beyond  whatever  is  apparent 
his  writing. 

here  can  be  no  doubt  that  it  will 


By  J.  A.  OTTEN 

WASHINGTON,  Aug.  12.— A  Republican  Congressman  from  California 
asked  Congress  to  call  on  the  motion  picture  industry  to  do  a  better  job  of 
policing  the  films  it  sends  to  countries  overseas.  f-r\  A  •  1     T%  /T  1 

Rep.  H.  Allen  Smith  said  a  small  j/\lCl  IVlftCle 


ACE-MPAA  Ad  Group 
Reports  Gains  at  Meet 

"Common  ground"  was  found  by 
both  American  Congress  of  Exhibitors 
and  Motion  Picture  Association  adver- 
tising subcommittees  at  their  first 
meeting,  held  in  the  MPAA  board 
room  here  yesterday. 

An  agenda  was  submitted  by  both 
organizations  and  it  was  announced 
following  the  meeting  that  the  sub- 
committees found  common  ground  on 
all  subjects  brought  before  the  meet- 
ing. Follow-up  activities  were  pro- 
posed and  the  group  is  scheduled  to 
{Continued  on  page  4) 

Detroit  Industry  Sees 
B-B  Gampaign  Benefits 

Special  to  THE  DAILY 

DETROIT,  Aug.  12.-Local  exhibi- 
tors and  distributors  are  pleased  with 
results  stemming  from  their  current 
business-building  campaign.  In  con- 
sequence, the  Metropolitan  Exhibitors 
of  Detroit,  the  organization  formed 
to  administer  the  campaign,  is  contin- 
uing in  operation.  It  started  with  a 
$60,000  treasury  to  finance  a  six- 
month  campaign. 

Distributors,  who  agreed  at  the  out- 
set to  match  exhibitor  contributions, 
( Continued  on  page  4 ) 


number  of  American  films  going 
abroad  give  foreigners  the  impression 
that  immorality,  gangsterism,  juve- 
nile delinquency,  and  disrespect  for 
law  are  main  ingredients  of  America. 
He  introduced  a  resolution  expressing 
the  sense  of  Congress  that  the  indus- 
try should  "enforce  the  Motion  Pic- 
ture Production  Code  more  rigorously 
and  take  such  other  action  as  may  be 
(Continued  on  page  2) 

Uris,  Columbia  Make 
li/lultiple  Picture  Deal 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  12.  -  Leon 
Uris,  author  of  the  best-selling  novel, 
"Exodus,"  has  committed  his  next  four 
novels  for  Columbia  Pictures  release 
and  under  the  terms  of  the  deal  he 
will  write  and  produce  at  least  two 
of  these  pictures  within  the  next  four 
( Continued  on  page  4 ) 

'Pillow  Talk'  Booked 
Into  Palace  Oct.  9 

Universal  -  International's  "Pillow 
Talk,"  an  Arwin  Production,  will  open 
for  an  extended  run  at  the  RKO  Pal- 
ace Theatre  here  on  Friday,  Oct.  9, 
as  part  of  the  world  premiere  launch- 
ing of  the  picture,  it  was  announced 
( Continued  on  page  4 ) 


UA  Conference  Maps  World-Wide 
Promotions  for  ^Beach'  and  'Sheba' 


(Pictures  on  Page  5) 

International  promotion  plans  for  Stanley  Kramer's  "On  the  Beach"  and 
Edward  Small's  "Solomon  and  Sheba"  were  discussed  and  blueprinted  at 
separate  sessions  during  the  United  Artists'  intercontinental  conference  here 
^=^^^^^^^^^==^=^^==     tbis   week.   Company  meetings  will 


capture  the  attention  and  earn  the 
commendation  of  independent  pro- 
ducers at  home  and  abroad. 


The  Arthur  Krim-Robert  Benjamin 
et  al  management  is  to  be  congratu- 
lated once  more  on  its  demonstrated 
ability  not  only  to  keep  abreast  of 
these  fast-changing  times,  but  to  take 
a  hand  in  fashioning  them  to  its  liking. 


continue  through  tomorrow. 

The  campaign  for  "On  the  Beach" 
was  detailed  Wednesday  with  pro- 
ducer-director Kramer  hosting  a 
luncheon  for  the  UA  delegates  and 
addressing  the  meeting.  The  UA  re- 
lease will  have  simultaneous  pre- 
mieres in  major  cities  around  the 
world  on  December  17. 

Roger  H.  Lewis,  UA  vice-president 
{  Continued  on  page  4) 


Formula  for  Abatement  Is 
Worked  Out  by  KRS,  CEA 

By  PETER  BURNUP 

LONDON,  Aug.  12.— An  agreement 
has  been  reached  between  the  Kine- 
matograph  Renters  Society  and  the 
Cinematograph  Exhibitors  Ass'n.  as  to 
how  the  entertainment  tax  abatement 
of  £20  ($56)  weekly  recently  re- 
ceived by  the  industry  will  be  appor- 
tioned. 

The  formula  provides  that  a  theatre 
whose  present  entertainment  tax  does 
not  exceed   £500  ($1,400)  annually 
will  retain  the  whole  of  the  new  remis- 
{Continued  on  page  2) 

lOfiOO  Line  Streets 
At  'Oregon'  Premiere 

Special  to  THE  DAILY 

PORTLAND,  Ore.,  Aug.  12.-More 
than  10,000  persons  lined  the  streets 
of  this  city  today  as  Governor  Mark 
Hatfield  led  a  delegation  from  Holly- 
wood in  a  mammoth  civic  parade  to 
the  Orpheum  Theatre  for  the  world 
premiere  of  "The  Oregon  Trail."  Pro- 
ducer Richard  Einfeld,  director  Gene 
Fowler,  Jr.,  and  Nina  Shipman,  who 
plays  the  feminine  lead  in  the  20th- 
( Continued  on  page  4 ) 

Batjac  Appoints  Hyams 
Adv.-Pub.  Director 

Joseph  Hyams  has  been  appointed 
director  of  advertising  and  publicity 
for  Batjac  Productions,  it  was  an- 
nounced by  John  Wayne,  president 
of  the  independent  film  producing 
company.  Hyams  will  make  his  head- 
quarters in  New  York  and  in  Brackets- 
ville,  Tex.,  during  the  production  of 
Batjac's  "The  Alamo,"  a  United  Artists 
release,  which  goes  before  the  cam- 
eras early  next  month.  He  will  work 
with  UA's  ad\'ertising-publicity-ex- 
{Contimied  on  page  6) 


TELEVISION  TODAY-p^^e  6 


2 


Motion  Picture  Daily 


Thursday,  August  13,  llig 


PERSDML 
MENTIOIV 


SPYROS  P.  SKOURAS,  president 
of  20th  Century-Fox,  will  return 
to  New  York  today  following  an  ex- 
tended tour  of  Russia  and  other  coun- 
tries behind  the  Iron  Curtain. 


M.  J.  P'rankovich,  director  of  Co- 
lumbia Pictures  activity  in  Great  Brit- 
ain and  Ireland,  has  arrived  in  New 
York  from  London. 


Kenneth  Clark,  Motion  Picture 
Association  vice-president,  returned  to 
Washington  yesterday  from  New 
York.  Eric  Johnston,  president,  is 
due  back  here  next  week  from  his 
home  in  Spokane,  Wash. 

• 

R.  C.  Cobb,  of  Cobb  Theatres,  Fay- 
etteville,  Ala.,  has  returned  there  with 
Mrs.  Cobb  from  Chicago  and  Wiscon- 


WiLL  Baltin,  coordinator  for  Tele- 
meter's Etobicoke,  Ont.,  installation, 
is  in  Toronto  today  from  New  York. 
• 

Denis  Sanders,  director,  was  mar- 
ried in  Hollywood  to  Emily  Rule, 
sister  of  Janice  Rule,  actress. 

• 

Bob  Guilfoyle,  of  the  Paramount 
Pictures   traffic  department,  has  re- 
turned to  New  York  from  Hollywood. 
• 

J.  H.  "Tommy"  Thompson,  presi- 
dent of  Martin  &  Thompson  Thea- 
tres, Hawkinsville,  Ga.,  has  returned 
there  from  a  Florida  vacation. 


'Motion  Pictures,  TV  in  Space  Age' 
To  Be  Dramatized  at  SMPTE  Meet 


20th-Fox  Product  Meet 
Under  Way  on  Coast 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  12.  -  The 
week-long  series  of  conferences  on  the 
fall  production  schedule  of  20th  Cen- 
tury-Fox began  today  between  vice- 
president  Joseph  H.  Moskowitz  and 
production  chief  Buddy  Adler.  Pres- 
ident Spyros  Skouras  is  due  here 
Saturday  to  join  the  talks,  following 
his  visit  to  the  Moscow  Film  Festival. 


OF  BETTER  AND 
FASTER  SPECIAL 

TRAILERS 

From  Dependable 


3t 


"Motion  Pictures  and  Television  in  the  Space  Age,"  theme  of  the  86th 
semi-annual  convention  of  the  Society  of  Motion  Picture  and  Television  En- 
gineers, October  5-9  at  the  Statler  Hilton  Hotel  here,  will  be  dramatized  on 
the  second  day  of  the  conclave  by 


sessions  on  Space  Technology  and 
Image  Sensing,  according  to  the  con- 
vention program  chairman,  J.  Paul 
Weiss,  of  DuPont  Photo  Products 
Division,  Parlin,  N.  J. 

These  sessions,  according  to  Dr. 
Weiss,  are  intended  to  emphasize  the 
application  of  cinematography  and 
television  to  rocket  and  space  vehicle 
research,  including  both  external  ob- 
servations of  the  vehicles  in  flight, 
and  observations  from  the  vehicles 
themselves.  In  accordance  with  the 
interests  of  the  SMPTE,  the  papers 
presented  at  the  sessions  will  stress, 
mainly,  the  engineering  aspects  of  the 
observational  equipment. 

Sidney  Sternberg,  chief  engineer  at 
the  Astro-Electronics  Products  Divi- 
sion of  the  Radio  Corporation  of 
America,  Princeton,  N.  J.,  is  topic 
chairman  of  this  section  of  the  con- 
vention program,  which  will  include 
the  following  participants: 

Dr.  Nancy  G.  Roman,  head  of  the 
Observational  Astronomy  Program, 
National  Aeronautics  and  Space  Ad- 
ministration (NASA),  the  first  woman 
scientist  ever  to  address  an  SMPTE 
convention  session.  Dr.  Roman's  sub- 
ject: Satellite  Astronomical  Teles- 
copes. 

Rudolf  A.  Hanel  and  W.  Stroud, 
Goodard  Space  Flight  Center,  NASA, 
who  will  discuss  Infra-red  Imaging 
from  Satellites. 

David  S.  Johnson,  assistant  chief. 
Meteorological  Satellite  Section,  U.S. 
Weather  Bureau,  whose  subject  will 
be  "Image  Sensing  as  Applied  to 
Meteorological  Satellites." 

S.    W.    Spaulding,   manager.  Ad- 


vanced Projects  Analysis  Group,  As- 
tro-Electronics Products  Division, 
RCA,  who  will  discuss  Television  and 
Moon  Exploration. 

Dr.  Edwin  C.  Hutter,  John  A. 
Inslee  and  Thomas  H.  Moore,  all  of 
the  AEP  Division  of  RCA,  will  con- 
tribute to  a  paper  on  Electrostatic 
Imaging  and  Recording. 

M.  H.  Mesner  and  Milton  Ritter, 
'aTso  of  the  AEP  Division  of  RCA, 
will  present  a  paper  on  Image  Sen- 
sors and  Space  Environment. 

Jon  F.  Baumunk  and  Seymour  H. 
Roth,  AEP  Division,  RCA  will  discuss 
Pictorial  Data  Transmission  from  a 
Space  Vehicle. 

Capt.  Frank  K.  Smith,  Naval  Air 
Development  Center,  Johnsville,  Pa., 
will  discuss  Television  Uses  for  Man- 
In-Space  Research. 

Dr.  Douglas  Duke,  Advanced  Re- 
search Projects  Agency,  will  present 
a  paper  on  Orbit  Determination  from 
Optical  Tracking. 

Philip  N.  Bowditch  and  J.  B.  Suo- 
mala,  Massachusetts  Institute  of 
Technology,  on  the  subject  of  Mars 
Photographic  Probe. 

Dr.  H.  Friedman,  NASA,  will  dis- 
cuss Solar  Photography. 

Sternberg  will  conclude  the  ses- 
sions with  a  discussion  of  Space  Tech- 
nology and  Image  Sensing. 

As  a  part  of  the  "Space  Day"  pro- 
gram, Edgar  M.  Cortright,  chief.  Ad- 
vanced Technology  Program,  Nation- 
al Aeronautics  and  Space  Administra- 
tion, will  address  the  convention  an- 
nual awards  session  Tuesday  evening, 
October  6th.  His  subject  will  be  "The 
Space  Age." 


1327  S.  Wabith  Chicago  630  Niilh  Aft.  New  York 


U.K.  Tax  Agreement 

( Continued  from  page  1 ) 
sion.  In  the  case  of  a  theatre  paying 
tax  of  more  than  £.500  annually  but 
not  exceeding  £,750  ($2,100)  it 
would  retain  half  of  the  rebate  and 
share  the  balance  with  the  distribu- 
tors concerned. 

It  is  estimated  that  up  to  900  thea- 
tres will  now  be  entirely  exempt  from 
tax. 

The  reaching  of  accord  by  KRS  and 
CEA  came  after  previous  meetings  on 
the  matter  had  resulted  in  a  stalemate. 
CEA  representatives  had  urged  that 
inasmuch  as  the  obtaining  of  relief 
had  been  largely  the  result  of  exhibi- 
tor efforts  the  rebate  should  remain 
exclusively  in  their  hands.  KRS  men, 
in  turn,  argued  that  the  renters  were 
entitled  to  a  reasonable  share  of  the 
remission. 

The  formula  now  worked  out  is  in 
line  with  suggestions  made  by  the 


Hearst  News  Appoints 
Faris  Int'l.  Editor 

The  appointment  of  Barry  Faris  as 
international  editor  of  Hearst  Metro- 
tone  News,  Inc.,  was  announced  by 
Caleb  B.  Stratton,  vice-president  and 
general  manager.  Hearst  produces 
"News  of  the  Day"  and  "Telenews." 

Faris,  formerly  associate  general 
manager  and  editor-in-chief  of  Inter- 
national News  Service,  has  been  in 
retirement  since  the  Intemational- 
UP  merger  in  June,  1958. 


Chancellor  of  the  Exchequer  who,  in 
asking  for  the  theatre  relief  when  he 
presented  his  budget  to  the  House  of 
Commons,  said  he  had  been  especially 
impressed  with  the  difficulties  facing 
a  number  of  small  exhibitors.  He  im- 
plied the  relief  had  been  designed  to 
assist  them  particularly. 


PEOPLE 


Thomas  C.  Grace,  resident  mat  i 
of  the  Eastwood  Theatre,  East  ]■[. 
ford,  Conn.,  for  Perakos  Theatre  j. 
sociates,  has  been  named  chai;  n 
of  the  East  Hartford  Chambeni 
Commerce  civic  affairs  committer 
□ 

Abe  Zaidan,  of  the  Colui; 
(Ohio)  Citizen  editorial  staff,  wi" 
theatre  editor  on  the  paper  d>i 
the  five-week  leave  of  abs; 
granted  Norman  Nadel. 

□ 

William  Nutile,  on  the  staff  ol 
Paramount  exchange  in  New  H; 
Conn.,  for  the  past  30  years, 
taken  over  ownership  of  Anchor 
taurant  on  College  Street  there 
AI  Levett,  the  former  owner. 
Nutile  will  serve  as  hostess. 

□ 

Rein  Rabakukk,  former  assi 
manager  of  Loew's  Ohio  The 
Columbus,  has  been  named  assi^ 
at  the  circuit's  Grand  Theatre  in 
lanta.  He  recently  completed 
years  of  service  in  the  U.  S.  Arm' 

Policing  Films  Abroj 

( Continued  from  page  1 ) 
necessary  or  appropriate  to  pre 
the  shipment  to  and  disseminatio 
foreign  countries  of  motion  picl 
which  in  any  respect  portray  im 
ality  or  wrongdoing  as  prevalent 
typical  of  conditions  in  the  Ur 
States  or  otherwise  misrepresent 
United  States  or  its  people." 

Smith  conceded  that  most  An 
can  films  are  good  propaganda ' 
the  U.S.,  but  said  it  takes  only  a  ; 
of  the  wrong  kind  of  films  to  unddi 
good.  In  the  last  two  years,  he  ~i 
he  has  received  numerous  compl; 
from  constituents  who  have  1 ' 
abroad  concerning  the  bad  effec 
a  few  films. 

See  Few  Films  Blame-worthy 

The  resolution  similarly  states 
the  industry  has  for  the  most 
"recognized  both  its  opportunity 
serve  the  cause  of  international 
derstanding  and  its  responsibilit) 
present  to  the  world  an  acccurate 
undistorted  view  of  the  U.S.  and 
American  people."  However,  it  sts 
a  few  pictures  "may  wrongly  in 
that  certain  forms  of  wrong-doing 
prevalent  and  typical  of  conditi 
in  the  U.S.  and  thus  do  not  accura 
reflect  our  nation  or  its  people." 

The  resolution  says  "the  most 
sonable  and  effective  solution  vvc 
be  for  the  motion  picture  industry 
self  to  take  appropriate  action  to  j 
vent  the  overseas  dissemination 
pictures  which  give  a  false,  mislead 
or  otherwise  damaging  impression 
the  American  way  of  life." 


EdUor;  Herbert  V.  Fi 

astern  Editors.  H 
. ;  London  Bureau' 

published  daily  ex-cep^  SatuVda^s:  SunXyrird'' hollSaTs;  b7  QurgleT'p^ubUshiri'ra^mpYrly '\Tc    "1270  ■■■six^^'"An,1r  R       f'f,  "'r'T'  '^S^''"'^  °[  t''  J^^'^'  :l 
Cable  address:   "Quigpubco.  New  York"   Martin  Quigley;  President;   Mkrtin  Qufgfey     j7     v1ce-pS  fiiv^^  V,V.  Pr  ''.f ^T"^  ^'"^  York  20,  Circle  -3; 

Vice-President-   I  en   T    Rradv    S^rretarv    Hthpr  OniSleC   P„i,i;^,>;„        -vi  I"   ^^P^"^^'    J-V'    iV  V.   -  '  ■>■    ^""'van,    Vice-President    and    Treasurer;    Raymond  Gallaa 

as^  sect  on  of  Motiii  Pktur'e  H^ra  d ■  Televfsion  T?il^^^^  g?"^""  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ; 

class  matter  Sept   21^ gfrrt  thf  posrOffi^^^^^^  published  daily  as  a  Part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  se«l 

Class  matter  sept.  ^i.  iyj8,  at  the  i-ost  Uttice  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  .11 


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CAN  COMPARE 
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ATTRACTION 
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starring 


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LorenHunter 


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Co-s,arr,ngJACK       BARBARA        KEENAN      Co  starrS  GEORGE 


as 


.oduced  by  CARLO  PONTI  and  MARCELLO  GIROSI  .  Directed  by  SIDNEY  LUMET  .  Screenplay  by  WALTER  BERNSTEIN  •  Based  on  a  Story  by  RcN 

PARAMOUNT'S  pulling  no  punches!  this  one  is  SOCK  boxoffice! 


Motion  Picture  Daily 


Thursday,  August  13,  b 


REVIEW: 


UA  'Beach  \  'Sheba  'Plans  S  t 


Yellowstone  Kelly 

Warner  Bros. 


For  "Yellowstone  Kelly,"  a  colorful  frontier  melodrama,  Warner 
Brothers  has  corraled  three  top  television  personalities  whose  names  may 
well  bring  out  to  theatres  that  part  of  the  so-called  "lost"  audience  which 
has  been  lost  because  of  TV  westerns  and  action  dramas.  The  stars 
are  Chnt  Walker  ("Cheyenne"),  Edward  "Kookie"  Byrnes  ("77  Sunset 
Strip")  and  John  Russell  ("Lawman").  With  their  names  as  the  keynote 
of  the  exploitation  campaign,  this  big,  handsomely  photographed  Tech- 
nicolor western  could  do  fine  business. 

Burt  Kennedy's  screenplay,  based  on  the  book  by  Clay  Fisher,  takes 
place  in  the  late  19th  Century,  not  long  after  Custer's  ill-fated  stand 
and  at  a  time  when  the  Sioux  are  again  on  the  waipath.  Walker,  in  the 
title  role,  is  a  former  Army  scout  and  now  fur  ti'apper,  who  lives  and 
traps  in  Sioux  country.  On  a  visit  to  a  trading  post.  Walker  turns  down 
a  bid  to  help  the  Army  push  the  Sioux  back  up  to  their  Dakota  territory 
and,  at  the  same  time,  takes  on  young  Byrnes,  a  raw  newcomer  in  the 
territory,  as  his  assistant. 

On  their  way  back  to  Walker's  camp,  he  and  Byrnes  are  captured  by 
Sioux  warriors  who  take  them  to  see  their  chief,  John  Russell.  The  latter 
reveals  that  he  is  the  young  brave  whose  life  Walker  had  saved  years 
before  by  taking  a  bullet  out  of  his  body.  The  chief  asks  Walker  to 
operate  again,  this  time  on  a  pretty  Irapaho  Indian  girl,  Andra  Martin, 
who  has  been  captured  by  the  chief's  sadistic  nephew,  Ray  Danton' 
Major  plot  complications  arise  because  the  chief,  as  well  as  his  nephew, 
and  eventually,  young  Byrnes,  all  fall  in  love  with  the  girl.  She,  of 
course,  comes  to  care  only  for  Walker. 

Gordon  Douglas  has  directed  the  film  with  emphasis  on  straight- 
forward action  and  characterizations  which  are  without  complexities, 
which  is  appropriate  for  this  kind  of  frontier  tale.  The  final  Indian  attack 
on  a  small,  bedraggled  group  of  soldiers,  which  climaxes  the  film,  is  a 
particularly  fine  bit  of  cinema-staging,  set  against  some  rugged  and 
beautiful  Arizona  scenery. 

Walker  is  solid  and  stalwart  as  the  nearly  invincible  hero  and  Russell 
calm  and  impassive  as  the  chief.  Byrnes,  who  rose  to  fame  speaking 
"beat"  lingo,  here  plays  it  straight  and,  for  the  most  part,  eflFectively. 
Running  time,  91  minutes.  General  classification.  Release,  in  September. 

Vincent  Canby 


ACE-MPA  Group 

( Continued  from  page  1 ) 
make  a  formal  report  to  the  main 
ACE-MPAA   meeting   scheduled  for 
Aug.  25. 

Max  A.  Cohen  of  ACE  presided. 
Others  in  attendance  were  Emanuel 
Frisch,  Harry  Coldberg,  Harry  Man- 
del  and  Merlin  Lewis,  for  ACE; 
Charles  Einfeld,  Paul  Lazarus,  Jr., 
Roger  Lewis,  Charles  Simonelli,  Si 
Seadler  and  Ed  Sullivan  for  MPAA, 
with  Kenneth  Clark  and  Taylor  Mills 
as  observers  for  the  latter. 


Uris,  Columbia 

( Continued  from  page  1 ) 
years.  The  pictures  will  be  produced 
under  Uris'  corporate  banner  of  Da- 
gon,  Inc.,  it  was  announced  yesterday 
by  Samuel  J.  Briskin,  Columbia's  vice- 
president  in  charge  of  studio  opera- 
tions. 

Uris'  agents,  Ingo  Preminger  and 
Malcolm  Stuart,  who  are  partnered 
with  the  best-selling  author  in  Dagon, 
Inc.,  represented  Uris  in  the  negotia- 
tions with  Columbia,  which  call  for 
the  writer's  exclusive  services.  An  un- 
usual aspect  of  the  deal  is  the  fact 
that  although  none  of  the  four  forth- 
coming Uris  novels  is  written  as  yet, 
all  the  story  lines  have  met  with  ap- 


'Oregon'  Premiere 

( Continued  from  page  1 ) 
Fox  release  rode  with  the  Governor 
at  the  head  of  the  parade  which  in- 
cluded more  than  a  dozen  high  school 
and  American  Legion  marching  bands, 
covered  wagons,  Indians,  etc.  The 
event  received  national  radio  and 
press  coverage  as  the  premiere  is  part 
of  Oregon's  Centennial  celebration. 

"The  Oregon  Trail"  opens  tomorrow 
in  more  than  300  theatres  in  the  Far 
West  in  cities  along  the  original  Ore- 
gon trail  of  the  1840's. 

Detroit  Industry 

( Continued  from  page  1 ) 
are  continuing  to  do  so.  Joining  in 
since  the  start  are  those  distributors 
whose  films  have  since  become  avail- 
able to  the  subsequent  runs,  which  the 
newspaper,  television  and  radio  ad- 
vertising and  publicity  are  designed 
to  benefit. 


( Continued  from  page  1 ) 
in    charge   of   advertising,   publicity     pared  by  noted  American  artisf 
and  exploitation,  Morton  Nathanson, 
newly-appointed  director  of  interna 


proval  of  Columbia's  executives.  The 
first  two  novels,  which  have  topical 
themes  set  against  the  background  of 
contemporary  Europe,  will  be  pub- 
lished by  Doubleday.  Uris  will  write 
the  screenplay  and  produce  the  first 
film,  prior  to  starting  work  on  the 
second  novel. 


tional  advertising  and  publicity,  and 
Fred  Goldberg,  national  director  of 
advertising,  publicity  and  exploita- 
tion, participated  in  the  discussions  on 
this  international  promotion  program. 

Figuring  prominently  in  the  pre- 
sentation of  plans  were  Maurice  Berg- 
man, supervisor  of  the  global  pre- 
miere unit,  who  will  co-ordinate  the 
world-wide  promotional  activities, 
and  Meyer  Beck,  Kramer's  New  York 
representative,  and  George  Schaefer, 
Kramer's  business  representative. 

Calls  Campaign  'Unique' 

Kramer  stated  at  the  outset  that 
the  campaign  for  "On  The  Beach" 
must  reflect  the  universal  scope  of 
the  story  and  the  importance  of  the 
stars.  "The  unique  plan  for  world- 
wide simultaneous  premieres  was 
formulated  as  a  means  of  dramatiz- 
ing the  universal  appeal  that  made 
'On  The  Beach'  a  best-seller  through- 
out the  world,"  he  stated. 

Discussed  at  the  conference  were: 
designation  of  an  "On  The  Beach 
Day,"  to  be  proclaimed  by  mayors 
throughout  the  world  on  the  day  of 
the  premiere;  promotion  of  the  pic- 
ture by  means  of  an  international 
mayors'  committee;  the  formation  of 
a  publisher's  committee  to  assist  in 
consolidating  newspaper  and  maga- 
zine interest  in  the  motion  picture  on 
an  international  scale. 

Store  Tie-ups  Arranged 

On  a  local  level,  plans  were  pre- 
sented for  major  department  store 
promotions  in  every  important  city  in 
the  world.  The  giant  tie-ups,  call  for 
all  phases  of  store  promotions  to  be 
tied  to  "On  The  Beach."  In  addition, 
a  local  couple  selected  for  close  re- 
semblance to  Anthony  Perkins  and 
Donna  Anderson  would  assist  in  the 
store  promotion  and  appear  at  the 
premiere.  Also  discussed  were  pho- 
tographic contests,  street  parades  and 
other  local-level  events. 

Global  promotion  plans  for  "Solo- 
mon and  Sheba,"  involving  television, 
educational  promotions,  color  art  and 
theatre  displays  on  a  scale  never  be- 
fore attempted  in  the  European  mar- 
ket, were  blueprinted  at  a  UA  session 
yesterday.  "Solomon  and  Sheba"  will 
have  its  world  premiere  at  the  As- 
toria Theatre,  London,  on  Oct.  27, 
in  the  new  70mm  Super-Technirama 
process,  marking  the  first  time  the 
widescreen  process  has  been  used. 

Will  Contact  Schools 

In  line  with  the  company's  new 
global  concept,  UA  is  launching  an 
educational  campaign  aimed  at  schools 
and  colleges  throughout  Europe.  An- 
other global  promotion  involves  the 
use  of  color  art  for  European  pub- 
lications. An  extensive  television  pro- 
motion is  being  planned  to  develop 
word-of-mouth  interest  in  the  film  in 
major  population  centers  on  the  con- 
tinent. 

In  addition,  the  huge  "Solomon  and 
Sheba"  mural  painting,   being  pre- 


meon  Shimin,  and  other  adverli 
art  material  will  be  adapted  for 
size  theatre  fronts  abroad. 

Lewis,  Goldberg,  and  Nath;iion 
led  the  discussion  sessions  to  m. 
mer  out  specific  media  campaigi  ■o)' 
the  film.  The  special  "Solomon  n 
Sheba"  promotion  unit  directed  |i 
Jonas  Arnold  and  Lois  Weber  u 
ticipated  in  the  conferences  i 
domestic  and  foreign  promotion:? 
ecutives. 

A  startling  budget  in  exce? 
$1,000,000  will  underwrite  the  i 
moth  campaign.  The  overall  rele 
and  promotion  patterns  will  in- 
special  hand-tailored  planning 
merchandising  to  realize  the 
full  earning  power  in  every  city 
region  of  the  world. 

Promotion  tools,  involving  the 
of  radio,  television,  music,  sp 
exploitation  kits  and  press  books, 
examined  and  adapted  to  the  r: 
and  requirements  of  individual 
kets  around  the  world. 


'Pillow  Talk'  to  Pala 

( Continued  from  page  1 ) 
by  Sol  A.  Schwartz,  president  of  ] 
Theatres,  and  Henry  H.  Martin, 
eral  sales  manager  of  Universal. 

"Pillow  Talk"  is  already  set  ioi 
tended  run  world  premiere  eng 
ments  at  the  Hippodrome  Theatr 
Cleveland  on  Oct.  8  and  at  the  M 
gan  Theatre  in  Detroit  and  the  I 
ed  Artists  Theatre  in  Chicago  on 
9,  the  same  day  as  the  Palace  open 

Plans  $30  Million  Fil 
Vague  About  Specific 

Parliament  Pictures  Corporatioi 
new  company  with  Lord  Male 
Douglas-Hamilton  as  president, 
terday  announced  plans  for  a 
000,000  biblical  production  enti 
"The  Son  of  God."  To  be  filmec 
70-mm  and  something  called  C 
Depth,  a  new  process  said  to  be  ut 
development  by  a  Charles  Langl 
of  Vienna,  the  four  and  one-half  ] 
production  will  be  ready  for  reL 
in  December,  1960,  William  F 
Parliament's  chairman  of  the  bo 
told  a  trade  press  conference  here. 

Free  said  that  Parliament  ha; 
$12,000,000  letter  of  credit  fron 
Zurich  bank,  but  declined  to  iden 
his  backers  by  name,  not  intention: 
he  pointed  out,  but  because  he  h 
self  didn't  know  them.  ParHamen 
in  no  hurry  to  begin  construction 
sets  for  the  film,  he  continued,  si 
the  greater  part  of  it  will  be  m. 
with  a  new  development  in  rear  j: 
jection.  "We  intend  to  spend  three 
four  million  dollars  on  extras  aloii 
Free  reported,  "but  we're  not  goins; 
build  another  Holy  Land."  Free  ca 
ally  mentioned  David  O.  Selznick  i 
Frank  Capra  as  the  possible  produ 
and  director  of  "The  Son  of  Go 
but  admitted  that  neither  is  comn 
ted  to  the  company.  No  releasing 
rangement  has  been  set  for  the  pictu 
Free  said  airily,  "We've  been  told  tl 
that's  a  minor  consideration." 


sday,  August  13,  1959 


Motion  Picture  Daily 


5 


A  Enters  into  New  One-World'  Era 


Highlights  from  United  Artists'  intercontinental 
conferences  held  in  New  York  this  week  to  unify 
domestic  and  foreign  operations  in  both  pro- 
motion and  sales. 


Key  UA  home  office  and  European  promotion  executives  are  welcomed  to  the  mter- 
national  conferences  in  New  York  by  Arnold  M.  Picker,  vice-president  m  charge  of 
foreign  distribution.  Picker  cited  the  impact  of  the  foreign  market  in  creating  a 

single  one-world  film  industry. 
Shown  with  him  are  UA  vice- 
presidents  Max  E.  Youngstein, 
William  J.  Heineman  and  Charles 
Smadja. 


,h  its  new  global  emphasis  UA  is  "throwing  down  the  gauntlet 
(the  rest  of  the  industry,"  Max  E.  Youngstein  (above)  told  the 
iipany  executives.  William  J.  Heineman  (below)  traced  the  growth 
merging  of  interests  of  the  domestic  and  foreign  activities, 
lold  Picker  is  seated  in  both  photos. 


In  chairing  the  opening  sessions, 
Roger  H.  Lewis  (left),  vice-president 
in  charge  of  advertising,  publicity 
and  exploitation,  described  how  the 
company  is  unifying  its  promotional 
activities  to  exploit  the  world  market. 


ed  Goldberg,  national  director  of  advertising,  publicity  and  ex- 
Ditation,  and  Mort  Nathanson,  newly  appointed  director  of  inter- 
tional  advertising  and  publicity,  direct  the  work  sessions  to  ham- 
out  overall  promotion  campaigns  on  important  forthcoming 
\  product. 


Producer-director  Stanley  Kramer  leads  a  promotion  discussion  for  on 
Beach,"  which  will  have  global  premieres  in  22  ciHes  of  the  world  on  Dec.  17, 
supported  by  a  promotional  plan  that  will  reflect  fully  the  universal  scope  of  tfae 
story  and  the  importance  of  the  featured  players.  Flanking  Kramer  are  Roger 
Lewis  and  Mort  Nathanson. 


Motion  Picture  Daily 


1 

Thursday,  August  13,  v)^ 

 i 


Teleuision  Today 

How  Two  Newcomers  Parlayed  Talent 
Into  $4,000,000  Package  for  TV 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Aug.  12.-Timid  souls  who  despair  of  coining  a  fast  fortune 
in  this  era  of  vanishing  frontiers  can  draw  hope  from  the  "Horatio  Alger" 
example  of  two  enthusiastic  young  men  under  30  who  have  in  just  two  weeks 
parlayed  talent  and  a  desire  to  do  — — 


something  different  into  a  $4,000,000 
package. 

Nick  Adams  and  Andrew  J.  Fenady 
performed  this  money  magic  on  sheer 
fortitude.  With  Fenady  as  producer 
and  Adams  as  star,  they  co-own  to- 
day one  of  the  soon-to-be  heralded 
shows  of  the  upcoming  TV  season, 
"The  Rebel,"  which  ABC  will  air 
Sunday  nights  in  the  choice  9  P.M. 
time  slot,  starting  Oct.  4. 

Started  as  Actor 

Adams  is  a  self-educated  actor  who 
worked  his  way  up  to  important 
billing  in  "No  Time  For  Sergeants." 
Fenady  entered  the  business  by  mak- 
ing a  seven-day  wonder,  "Stakeout 
On  Dope  Street,"  for  $25,000,  which 
he  sold  to  Warners  for  a  reported 
$75,000,  taking  a  tidy  200  per  cent 
profit. 

Fenady  and  Adams  used  to  shoot 
the  breeze  about  the  kind  of  pictures 
they  would  like  to  make. 

They  came  up  with  a  story  idea 
which  they  tested  on  Harris  Katie- 
man,  West  Coast  vice-president  in 
charge  of  production  for  TV  pack- 
agers, Mark  Goodson  and  Bill  Tod- 
man.  Katleman  told  the  boys  to  bring 
in  a  script.  Inspired  with  Katleman's 
reaction,  they  got  busy  and  wrote  one 
in  two  days. 

Katleman  Office  His  Stage 

Adams  insisted  in  acting  out  the 
whole  plot  for  Katleman  in  his  office, 
portraying  the  hero,  a  young  writer, 
traveling  the  West  in  search  of 
stories  in  the  post  Civil  War  period. 
Katleman  sent  the  script  to  Goodson 
and  Todman  who  reacted  with  enough 
money  to  film  a  pilot  for  submission  to 
networks  and  advertisers.  Adams  and 
Fenady  set  up  a  corporation,  using 
Paramount  studio  facilities  to  film  the 
segment. 

"Boom,"  reports  Adams,  "first  day 
the  pilot  was  seen  in  New  York  it 
was  purchased  by  L&M  cigarettes 
and  Procter  &  Gamble.  Now  we're 
part  owners  of  a  $4,000,000  commit- 
ment." 


VIP  Names  HiUpot, 
Flax  to  Sales  Posts 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  12.  -  Wil- 
liam Hillpot  and  Jack  Flax  have  been 
appointed  vice-presidents  of  Video 
Internationa!  Productions  by  VIP 
president  Richard  F.  Feiner.  Hillpot 
will  head  national  sales  and  Flax  the 
syndication  sales  division  under  Syd 
Yallen,  VIP's  executive  vice-president 
for  sales  and  distribution. 


Coca-Cola  Special 
Set  on  NBC  in  Sept. 

"America  Pauses  in  September" 
will  be  the  title  of  the  one-hour  tele- 
cast with  which  The  Coca-Cola  Com- 
pany opens  NBC-TV's  Friday  evening 
series  of  entertainment  specials  on 
September  18  at  8:30  P.M.  over  al- 
most 200  stations. 

The  program,  which  will  follow  its 
previous  format  of  presenting  variety 
entertainment  against  the  backdrop  of 
America,  will  star  Gene  Nelson,  Art 
Linkletter,  the  McGuire  Sisters,  Alan 
Young,  the  Kingston  Trio,  Martin 
Denny  and  His  Group,  and  Alfred 
Apaka.  The  entire  "Hobday  on  Ice" 
company  will  also  be  on  hand,  and 
Burgess  Meredith  will  again  be  host- 
narrator. 

Alan  Neuman  to  Produce 

The  show,  which  will  be  produced 
by  Alan  Neuman,  is  written  by  Gor- 
don Auchincloss.  Harry  Simeone  is 
the  choral  director,  and  Harry  Sos- 
nick  the  musical  arranger  and  con- 
ductor. Sid  Smith  and  Lee  Tredanari 
will  direct. 


Electric  Auto-Lite 
Signed  by  NBC  Radio 

A  $300,000  contract  with  the  NBC 
Radio  Network,  marking  the  return 
of  the  Electric  Auto-Lite  Company  to 
the  use  of  broadcasting  media,  has 
been  signed  by  the  Toledo  auto  ac- 
cessories company. 

The  order  which  calls  for  one- 
quarter  sponsorship  of  "News-on-the- 
Hour"  for  13  weeks  beginning  Au- 
gust 31,  was  announced  by  William 
K.  McDaniel,  vice-president  in  charge 
of  NBC  Radio  Network  Sales.  The 
contract  was  placed  through  Grant 
Advertising,  Detroit. 

Cartoon  Characters 
To  Tour  Dept.  Stores 

Huckleberry  Hound  and  his  side- 
kick. Yogi  Bear,  stars  of  the  "Huckle- 
berry Hound"  cartoon  series  pro- 
duced for  Screen  Gems  by  Bill  Hanna 
and  Joe  Barbera,  will  visit  many  of 
the  country's  top  department  stores 
for  promotional  purposes  during  the 
rest  of  this  year. 

Personal  appearances  are  set  for 
Boston,  St.  Louis,  Paramus,  N.  J., 
Philadelphia,  Pittsburgh,  Washington, 
New  Orleans,  Los  Angeles,  Sacra- 
mento, Chicago  and  Cincinnati. 


REVIEW: 

rfie  Oregon  Trail 

20th  Century-Fox — ^CinemaScope 


This  CinemaScope  and  DeLuxe  Color  drama  of  pioneer  days  shcj 
prove  a  winner  in  the  action  market.  Starring  Fred  MacMurray,  wli' 
value  as  a  marquee  attraction  should  be  considerably  on  the  uptr; 
as  the  result  of  his  recent  appearance  in  "The  Shaggy  Dog,"  "The  Ore! 
Trail"  boasts  bountiful  action  almost  every  mile  of  the  way,  and  selc> 
drags  under  the  crisp  direction  of  Gene  Fowler,  Jr.  ' 

Produced  by  Richard  Einfeld,  the  film's  mounting  captures  sight 
sound  values  equal  to  those  of  more  pretentious  efforts.  Also  helping 
make  the  long  trip  across  the  historic  trail  pleasant  is  a  supporting  .1 
of  both  new  and  old  faces,  including  William  Bishop,  Nina  Shipni' 
Henry  Hull,  John  Carradine  and  Elizabeth  Patterson. 

Although  the  20th  Century-Fox  release  bears  the  title  of  the  fami 
book  by  Francis  Parkman,  which  influenced  so  many  people  in 
nineteenth  century  to  make  the  long  trip  westward  to  Oregon,  it  is 
based  on  the  book,  but  rather  on  an  original  story  and  screenplay 
director  Fowler  and  Louis  Vittes.  Additionally,  the  book  "The  Oreii 
Trail"  figures  importantly  in  the  motivating  factors  of  the  film.  ! 

MacMurray,  a  newspaper  reporter,  is  sent  by  a  New  York  publishe  ' 
cover  the  situation  in  Oregon,  enroute  to  which  many  settlers  influen! 
by  Parkman's  book  have  been  massacred  by  Indians.  It  is  also  repoii 
that  the  British  and  the  U.S.  are  at  odds  over  territorial  boundaries 
Oregon,  so  there  will  be  plenty  to  keep  MacMurray  busy  once  he 
rives  there. 

The  greater  part  of  the  film,  however,  is  devoted  to  the  journey 
Oregon,  with  MacMurray  joining  a  wagon  tr-ain  headed  by  Henry  H! 
Along  the  way,  there  are  numerous  moments  of  fun  and  tragedy  am{i 
the  settlers  and  several  skirmishes  with  Indians.  The  final  mii-in  ^4 
the  latter  is  a  hum-dinger,  offering  countless  hand-to-hand  encount 
between  Indian  and  white  man  and  the  traditional  trick  effects  of  arrc 
piercing  backs  and  stomachs,  etc. 

There  are  two  major  romances  in  "The  Oregon  Trail,"  one  betwe 
MacMurray  and  Indian  maiden  Gloria  Talbott,  who  will  be  remembe 
for  a  similar  portrayal  in  the  recent  "Alias  Jesse  James,"  and  the  ot' 
between  Bishop,  an  Ai-my  officer  traveling  incognito,  and  Miss  Shipm 
a  pleasant  film  newcomer. 

"The  Oregon  Trail"  has  a  nice  feeling  for  history  and  holds  inter 
throughout  its  86  minutes  of  running  time.  For  its  type,  the  film  is  abc 
average  and  deserving  of  better  playing  time. 

Running  time,  86  minutes.  General  classification.  Release,  in  Septemt 

Warren  G.  Har 


Batjac  Names  Hyams 

( Continued  from  page  1 ) 
ploitation  department  on  all  phases  of 
"Alamo"  promotion. 

Hyams,  who  assumes  his  new  post 
Monday,  leaves  Samuel  Goldwyn  Pro- 
ductions, where  he  functioned  as 
Eastern  press  representative  for 
"Porgy  and  Bess."  Previously,  he  was 
studio  publicity  manager  for  Hecht- 
Hill-Lancaster.  Prior  to  that,  Hyams 
served  in  various  capacities  in  the 
publicity  departments  at  20th  Cen- 
tury-Fox and  Columbia  Pictures  in 
New  York. 


To  Tour  for  '^Kelly^ 

Clint  "Cheyenne"  Walker  and  Edd 
"Kookie"  Byrnes,  stars  of  "Yellowstone 
Kelly,"  will  embark  on  separate  air- 
borne personal-appearance  tours  in 
behalf  of  the  Warner  Bros.'  film  that 
will  take  them  to  35  cities  between 
Aug.  15  and  Sept.  2.  Walker  will  leave 
Hollywood  Monday  for  Salt  Lake 
City. 

Byrnes  will  arrive  in  Pittsburgh 
from  Hollywood  on  Saturday. 


Justin  Resigns  from 
Rivoli  Theatre  Post 

Nick  Mark  Justin,  managing  din 
tor  of  tlie  Rivoli  Theatre  on  Bro[ 
way,  has  resigned  after  eight  ye 
of  association  with  United  Artists  T, 
atre  Circuit,  operator  of  the  house 
was  announced  yesterday. 

Justin  will  leave  for  Hollywood 
day,  returning  after  Labor  Day  wl 
he  will  fomiulate  plans  for  the  futi; 

Lee  Heads  Detroit  Fol 

DETROIT,  Aug.  12.-Joseph 
Lee,  for  34  years  witli  20th  Centu! 
Fox,  who  retired  as  branch  manage 
few  months  ago,  today  became  m; 
aging  director  of  the  5,100-seat  I 
Theatre.  He  succeeds  Robert  Bo 
well,  who  has  been  on  loan  to  Woe 
mont  Corp.,  building's  owners, 
took  back  operation  when  Natioi 
Theatres  relinquished  the  lease  af 
20  years  a  few  weeks  ago. 

Bothwell  will  remain  for  an  unc 
termined  period  in  an  advis 
capacity. 


MOTION  PICTURE 

DAILY 


86,  NO.  32 


NEW  YORK,  U.S.A.,  FRIDAY,  AUGUST  14,  1959 


TEN  CENTS 


IT  O  RIAL. 


le  Legal  Leash 

Ry  Sherwin  Kane 

f 

I  you  have  wondered  what  dis- 
siction    permits    distributors  to 
feet  with  exhibitors  assembled  un- 
I'he  American  Congress  of  Exhibi- 
label    after   their   having  pro- 
I'd  to  be  unable  for  legal  reasons 
eet  with  Allied  States  Association 
heatre  Owners  of  America  ear- 
iit  develops  that  an  explanation 
adily  available. 

is  contained  in  the  word  "dis- 
nation." 

• 

Wtofore,  distributors  on  the  ad- 
of  counsel  have  balked  at  sug- 
ons  that  they  meet  with  a  single 
I>itor  group  to  discuss  trade  prac- 
complaints  and  examine  propo- 

t for  remedying  them, 
lution  was  called  for  because, 
stributors,  jointly  or  individually, 
with  one  exhibitor  group,  or  even 
several,  large  segments  of  Amer- 
'  exhibition  still  would  be  omitted, 
iiiie  event  of  subsequent  litigation 
ahose  not  represented,  complain- 
it  would  be  in  a  position  to  point 
he  conference  which  had  taken 
and  advance  the  contention 
I  discriminatory  practices  evolved 
efrom. 

• 

"'ith  the  formation  of  ACE,  it  is 
onable  to  assume  that  it  repre- 
s  all  of  organized  exhibition  and 
jge  segment  of  imorganized  ex- 
tion,  which  has  been  urged  to 
itify  with  it,  without  cost  or  quali- 
g  conditions. 

all  are  represented,  none  can  be 
"riminated  against. 
|he  conferences  now  taking  place 

regarded  as  being  in  the  clear 
Mly  on  that  score. 
I'ne  further  consideration  of  nec- 
:y  had  to  be  disposed  of  by  the 
'  ation-burnt  distributors. 
• 

hat  was  the  subjects  which  com- 
y  representatives  could  discuss 
\  exhibition  within  the  bounds  set 
the  anti-trust  laws  and  their  own 
eral  consent  decrees, 
he  subjects  of  increased  produc- 
,  advertising  and  research  pose 
problems.  The  fourth  approved 
iject,  aid  to  small  theatres,  would 
n  to  be  potentially  harmless  to  all 
cemed. 

et,  it  was  deemed  necessai7  to 
lude  from  this  category  any  joint 
ussion  of  competitive  trade  prac- 


COLUMBIA'S  "TINGLER" 
TOPS  "HERCULES" 
IN  OPENING  AT 
BALTIMORE  HIPPODROME 

also  continues  biggest  non-holiday  business 
in  five  years  at  Broadway  Capitol^  Detroit, 
for  second  week 


ADVT. 


Plan  a  '^Salute' 

Greater  Film 
Coverage  Set 
In  St.  Louis 


Public  Authority  for  Television  Comes 
As  Surprise  in  Ireland;  Trade  Relieved 

Ry  T.  J.  M.  SHEEHY 

DUBLIN  Aug.  11  (By  Air  Mail ) .—Announcement  by  the  Irish  Government 
that  television  in  the  Repubhc  is  to  be  controlled  and  operated  by  a  public  au- 
thority has  come  as  a  great  surprise  to  the  general  public. 

 ^   The  theatre  industry  has  received 

news  of  the  TV  plans  with  a  feeling 
of  slight  relief  and  the  general  pub- 
lic is  somewhat  disappointed. 

Since  publication  of  the  report  of 
the  government's  television  commis- 
sion some  months  ago,  the  public  has 
been  busy  speculating  which  of  the 
private  commercial  concerns  that  had 
(Continued  on  page  4) 


Unified  Ad  Campaign 
For  UA  Pictures  Set 

A  program  of  close  coordination  be- 
tween the  booking  and  promotion  of 
United  Artists  releases  in  the  overseas 
market  was  worked  out  yesterday  at 
the  company's  intercontinental  promo- 
tion conferences  here.  The  program 
involves  long-range  adaptation  of  basic 
advertising  and  pubhcity  for  the  for- 
eign market,  with  particular  emphasis 
on  ads,  posters  and  trailers. 

Instead  of  converting  domestic  pro- 
(Continued  on  page  2) 

tices.  Anything  so  classified  is  con- 
sidered to  be  solely  the  concern  of 
individual  buyers  and  sellers. 

Despite  such  externally  required 
limitations,  much  can  be  accom- 
plished that  the  industry  stands  ur- 
gently in  need  of  and  can  obtain 
only  through  what  teamwork  is  per- 
missible. 


'Globe  Democrat  Pledges 
To  Increase  Industry  Space 


'Northwest'  Sets  All-Time 
Record  at  Music  Hall 

The  all-time  first  week  box-office 
record  at  the  Radio  City  Music  Hall 
has  been  set  by  MGM's  "North  By 
Northwest."  The  thriller  grossed 
$208,395  for  the  week  ended  Wed- 
nesday night.  The  figure  is  $10,000 
more  than  the  previous  record  hold- 
er, "High  Society,"  also  an  MGM  pic- 
ture, which  played  the  Music  Hall 
in  August,  1956. 


Special  to  THE  DAILY 

ST.  LOUIS,  Aug.  13.— Increased 
coverage  of  motion  pictures  in  the 
St.  Louis  Globe  Democrat  was 
pledged  by  its  publisher,  Richard  A. 
Amberg,  at  a  luncheon  held  here  at 
the  Racquet  Club  attended  by  several 
other  Globe  executives  and  industry 
leaders  from  distribution  and  exhibi- 
( Continued  on  page  3 ) 

fifer  Appointed  NAC 
Executive  Director 

Special  to  THE  DAILY 

CHICAGO,  Aug.  13.  -  Russell 
Fifer  of  Chicago  has  been  named  ex- 
ecutive director  of  the  National  Asso- 
ciation of  Con- 
cessionaires, ac- 
cording to  a 
joint  announce- 
m  e  n  t  released 
here  by  Philip 
L.  Lowe,  Lowe 
M  e  r  c  h  a  n- 
dising  Service, 
Newton  Center, 
M  a  s  s.,  and 
NAC  president; 
and  Lee  Koken, 
RKO  Theatres, 
Inc.,  New  York, 
and  NAC  board 
chairman.  Fifer  replaces  Thomas  J. 
Sullivan. 

Fifer  has  had  20  years  of  trade 
( Continued  on  page  4 ) 

Expects  Fall  Premieres 
Of  Soviet  Pact  Films 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  13.  -  U.S. 
Information  Agency  director  George 
Allen  today  indicated  he  expects  film 
premieres  under  the  Soviet-American 
( Continued  on  page  4 ) 


TELEVISION  TODAY-page  4 


Russell  Fifer 


2 


Friday,  August  14  i)5( 


PERSDMAL 
MEIVTIDIV 


LEOPOLD  FRIEDMAN,  chair- 
man of  the  board  of  Loew's 
Theatres,  and  Mrs.  Friedman,  will 
leave  New  York  today  for  Paris  and 
Switzerland. 

Edward  E.  SuixnAX,  20th  Cen- 
tur\'-Fox  publicity  director,  will  leave 
here  over  the  weekend  for  Rome. 
• 

Stanley  Kramer,  producer,  re- 
turned to  Hollywood  yesterday  from 
here. 

• 

Harvey  Matofsky,  United  Artists 
trade  press  contact,  will  leave  New 
York  today  for  a  two-week  vacation  at 
Cape  Cod. 

• 

John  A.  Cassidy,  RKO  Theatres 
pubhcist,  w  ill  leave  here  today  with 
Mrs.  Cassujy  for  a  tour  of  the  West 
and  the  Canadian  Rockies. 

• 

Anis  Koussa,  manager  of  the  Mon- 
rovia Entertainment  Center,  Libera, 
Africa,  has  arri\ed  in  New  York  from 
London. 

• 

Audrey  Louise  Astrin,  daughter 
of  Neal  Astrin,  member  of  the  play- 
date  department  at  United  Artists 
here,  will  be  married  tomorrow  to 
M.  DA^^D  Tell,  of  Westbury,  L.  L 
• 

L.  C.  Montgomery,  president  of 
Delta  Theatres,  has  arrived  in  New 
York  with  Mrs.  Montgomery  from 
New  Orleans. 

• 

M  ike  Kaplan,  Columbia  Pictures 
unit  pubhcist,  was  in  Columbus,  O., 
from  New  York. 

-  • 

Rowland  V.  Lee,  producer  of 
Buena  Vista's  "The  Big  Fisherman," 
has  returned  to  the  Coast  from  New 
York. 


'Hot'  and  'Horse'  Global  Promotions 
Drafted  at  UA  Intercontinental  Meets 


Warners  Sets  Release 
For  45  Short  Subjects 

Warner  Bros,  is  releasing  .36  tech- 
nicolor cartoons,  three  two-reel  color 
pictures  and  six  color  one-reelers  in 
its  1959-1960  short-subjects  program. 
The  cartoon  releases  include  six  "Bugs 
Bunny  Specials,"  14  "Merrie  Melo- 
dies" and  "Looney  Tunes"  and  16 
"Blue  Ribbon  Cartoons." 

The  two-reel  films  are:  "Jungle 
Terror,"  "Danger  Is  My  Business," 
and  "Snow  Carnival."  The  one-reel- 
ers are:  "Royal  Duck  Shoot,"  "Dare- 
devils on  wheels,"  "Happy  Holidays," 
"Jungle  Man-Killers,"  "Hunting  the 
Fox,"  and  "That's  Bullv." 


All-media  global  promotion  plans  for  the  Mirisch  Company's  "Some  Like  It 
Hit"  and  "The  Horse  Soldiers"  were  drafted  and  discussed  Wednesday  during 
the  United  Artists  intercontinental  conference  here.  Chairing  the  session  on  the 

two  films  were  Roger  H.  Lewis,  UA  

vice-president  in  charge  of  advertising, 
publicity  and  exploitation;  Fred  Gold- 
berg, national  director  of  advertising, 
publicity  and  exploitation,  and  Morton 
Nathanson,  newly-appointed  director 
of  international  advertising  and  pub- 
licity. 

^lajor  elements  of  the  international 
promotion  of  Billy  Wilder's  "Some 
Like  It  Hot,"  emphasizing  the  over- 
seas box  office  potential  of  its  three 
stars,  Marilyn  Monroe,  Tony  Curtis 
and  Jack  Lemmon,  were  detailed  to 
the  UA  sales  and  promotion  executives 
in  attendance. 

Included  in  the  promotions  are 
heavy  local  level  co-operative  adver- 
tising, a  special  music  cross  promo- 
tion, wider  use  of  television  and  radio 
spot  announcements,  book  promotions, 
contests  and  merchandising  tie-ins. 

The  special  music  campaign  in- 
volves three  United  Artists  LP  albums. 
In  addition  to  the  "Some  Like  It  Hot" 
soundtrack  album,  featuring  MarilyTi 
Monroe,  the  promotion  will  feature  a 
"Some  Like  It  Hot  Cha  Cha"  album 
and  a  special  jazz  showcase  LP  en- 
titled "Some  Like  It  Cool."  Special 
attention  was  drawn  to  the  45  rpm  re- 
cording of  Miss  Monroe  singing  "I 
Wanna  Be  Loved  by  You"  and  "I'm 
Through  With  Love"  which  has 
reached  best-seller  proportions. 

In  describing  European  plans  for 


"The  Horse  Soldiers,"  the  combined 
international  marcjuee  power  of  its 
stars,  John  Wayne  and  \Villiam  Hol- 
den,  was  underscored.  As  in  the  case 
of  "Some  Like  It  Hot,"  particular  em- 
phasis will  be  placed  on  intensive  lo- 
cal-level campaigns  and  a  wider  use 
of  radio  and  television  outlets.  Mer- 
chandising tie-ins,  direct  mailing  cam- 
paigns, book  promotions  and  contests 
were  also  blueprinted  at  the  session. 

Preparing  Music  Campaign 

In  the  works,  too,  is  a  major  music 
campaign  centered  around  two  United 
Artists  Records'  albums.  First,  the 
picture's  soundtrack  recording,  "Con- 
stance Towers  Sings  to  the  Horse  Sol- 
diers," featuring  the  young  actress 
who  makes  her  clebut  in  the  fihn,  will 
be  highlighted.  A  45  rpm  recording 
of  "I  Left  My  Love"  from  the  film, 
by  Stan  Jones  is  also  set. 

Special  materials  available  to  the 
overseas  representatives  includes  a 
special  field  kit  in  the  form  of  an 
actual  Civil  War  saddle  bag,  contain- 
ing photo  layouts,  biographies,  re- 
cordings, artists'  sketches,  ad  proofs 
and  color  art.  Color  maps  of  Grierson's 
famous  raid,  color  prints  of  Symeon 
Shimin's  four-color  art  and  portfohos 
of  actual  Civil  War  battle  photographs 
with  matching  production  scenes  from 
the  film  will  also  be  provided. 


Carter  Adds  Rep.  Pref, 
Debentures  to  Holdings 

Victor  M.  Carter,  president  and 
chairman  of  Repubhc  Pictures,  con- 
tinued to  add  to  liis  holdings  in  the 
company  during  July,  as  did  Tisch 
Hotels  to  its  holdings  of  Loew's  The- 
atres, and  Universal  Pictures  to  its 
Decca  Records  interest,  according  to 
reports  filed  with  the  Securities  and 
Exchange  Commission. 

Carter  reported  the  purchase  of 
249,383  shares  of  Republic  common, 
raising  his  direct  holdings  to  347,720 
shares.  He  also  reported  the  purchase 
of  14,800  preferred  shares  of  Repub- 
lic by  both  Metalsmith's,  Inc.,  and 
Holmes  Manufacturing  Co.  Inc.,  mak- 
ing holdings  of  Metalsmith's  of  15,200 
preferred  shares  and  holdings  of  14,- 
800  for  Holmes  Manufacturing.  Carter 
also  reported  the  purchase  of  SI, 119,- 
800  of  cumulative  income  debentures, 
raising  chrect  holdings  to  .Sl,264,80o' 

Tisch  Hotels  added  45,300  shares 
of  Loew's  Theatres  to  its  holdings  in 
July,  bringing  the  total  to  385,400. 

Universal  added  12,200  shares  of 
Decca,  raising  its  holdings  to  241,700 
shares. 


Unified  Drive 


(Continued  from  page  1) 
motion  materials  for  foreign  use  after 
their  completion,  the  needs  of  the 
overseas  market  will  now  be  consid- 
ered and  acted  upon  in  the  initial 
planning  for  each  individual  picture. 

The  early  adaptation  of  these  ma- 
terials will  assure  maximum  promo- 
tional impact  at  the  time  of  release  in 
the  foreign  territories,  it  was  pointed 
out.  Overseas  campaigns  will  be  fully 
developed  to  coincide  with  booking 
patterns. 

Joseph  Gould,  UA  advertising  man- 
ager, led  the  discussions  blueprinting 
long-range  advertising  campaigns  for 
overseas  markets.  Morton  Nathanson, 
director  of  international  advertising 
and  publicity,  and  Fred  Goldberg,  na- 
tional director  of  advertising,  pub- 
licity and  exploitation,  directed  the 
conference  meeting. 

'Third'  for  November 

Walt  Disney's  "Third  Man  on  the 
Mountain"  has  been  set  as  Buena 
Vista's  Thanksgiving  release  and  will 
open  in  principal,  key  cities  in  mid- 
November. 


Records,  TeleviiiM 
Topics  at  UA  Mi  )i 


United  Artists'  growing  subsid 
in  the  television  and  music  fiel  o. 
cupy  a  prominent  position  i 
unified  foreign  and  domestic 
chandising  program  estabhshc 
UA's  first  intercontinental  proni 
conference  now  being  held  b, 
company  here. 

Herbert  L.  Golden,  preside 
United  Artists  Television,  Inc., 
principal  spokesman  for  the 
pany's  TV  activities.  David  V.  I 
executive  vice-president  of  U 
Artists  Records,  Inc.,  discussei 
various  aspects  of  the  record 
pany's  progress  and  plans  for  e 
sion. 

Golden's  remarks  underscore 
global  possibihties  of  UA's  filmec 
vision  series  now  in  production  s 
the  vast  supply  of  several  tho: 
theatrical  feature  films  and  shor 
jects  now  being  made  availabl 
television  distribution. 

Picker  detailed  United  Artists 
ords'  current  and  future  progrf 
LP  albums  with  some  of  the 
known  artists  in  the  field.  He 
underscored  the  promotional  va! 
records  made  from  soundtrac" 
major  UA  film  releases. 


Ruth  Pologe  to  Hai 
A-I  F.  D.  Publicity  H 

Ruth  Pologe  has  been  appc 
Eastern  publicity  representatiM 
American-International  Film  L 
buting  Corp.  at  the  company': 
offices  at  165  West  46th  Street 

For  the  past  two  years  Miss  P 
was  associated  with  the  Rank  O 
ization  in  New  York.  Prior  to  tha 
was  with  the  Arthur  P.  Jacobs  P 
Relations  Co.  and  Repubhc  Pic 
Corp. 

Re-Sign  with  Decca 

The  McGuire  Sisters,  whose 
ords  have  exceeded  sales  of  26 
lion,  have  had  their  current  cot 
extended  for  a  new  long  term  p 
by  Coral  Records,  a  subsidiar 
Decca  Records,  Inc.,  it  was 
nounced  by  Milton  R.  Rackmil, 
ident. 


NEW  YORK  THEATR 


—  RADIO  CITY  MUSIC  HALL- 

Rockefeller  Center  •  CI  6-4600 

GARY   EVA  MARIE  JAMES 
GRANT     SAINT  MASOH 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  ■  Technlcol) 
ind  EAU  HPM  STAGE  SPECTACLE  "SUMMER  FESTIV«r' 


class  matter  Sept.  21,  1938,  at  the  Post  Office' a7'New"York,'x"'Y""  under ^  ^''^'^'-^  Almanac,  Television  Almanac,  Fame.  Entered  as 

I.,  unaer  the  act  of  March  3,  1879.  Subscnpt.on  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies 


,  ,y,  August  14,  1959 


Motion  Picture  Daily 


3 


pitol  Renovations 
{ Cost  Over  $750,000 

jlmovations  of  the  Capitol  Theatre 
•  roadway  are  expected  to  cost  over 
1 1,000,  it  is  reported  by  Eugene 
^  er,  president  of  Loew's  Theatres. 
I  house  will  suspend  operations  in 
November  and  reopen  at  Christ- 
ie orchestra  section  is  to  be  com- 

!;ly  reseated,  with  large  "lounger- 
"  chairs  and  capacity  reduced  in 
neighborhood  of  700  seats.  The 
[i  e  auditorium  will  be  redecorated 
relighted  in  pastel  colors. 

J.  J.  McNamara  in  Charge 

hn  J.  McNamara,  theatrical 
itect,  has  completed  plans  for  ex- 
ive  alterations  to  the  front,  lobby 

foyer  of  the  Capitol.  These  will 
ide  the  installation  of  new  chan- 
|i  of  entrance  and  egress  from  the 
estra  area,  and  a  bright,  stream- 
1  lobby  of  modern  design,  which 
I  include  use  of  marbles,  mosaics 

fine  woods;  new  rest  rooms  for 
li  men  and  women.  The  center  box- 

■  will  be  shifted  to  the  uptown 

of  the  entrance  and  a  new  mar- 
(;  and  electric  display  installed. 

tra.  Not  Negotiating 
X  Acquisitions  Now 

'hile  Paramount  Pictures  con- 
es to  be  interested  in  expansion 
ide  the  motion  picture  industry, 
'ently  it  is  not  engaged  in  any 
rtiations  of  the  kind,  a  company 
:esman  has  stated, 
ihe  comment  was  made  in  con- 
tence  of  the  recent  revival  of  re- 
s  that  Paramount  was  negotiating 
acquisition  of  an  "important 
iburgh  electronics  company."  The 
l:esman  said  those  negotiations 
h  abandoned  several  weeks  ago. 


REVIEW: 


For  the  First  Time 

Astor-Corona-MGM 


cobs  Sets  Up  New 
stribution  Firm 

mold  Jacobs  has  resigned  as  gen- 
sales  manager  of  Dominant  Pic- 
s  Corp.,  theatrical  distributing 
sidiary  of  United  Artists  Asso- 
,3d,  Inc.  to  establish  his  own  re- 
ing  organization,  the  Ajay  Film 
ipany  here. 

I'nder  his  new  firm,  Jacobs  will 
iinue  handling  Dominant  theatrical 
ion  picture  releases.  He  is  also 
uiring  outside  product  for  na- 
:al  and  local  distribution.  Prior  to 
ing  U.A.A.,  Jacobs  was  in  his  own 
Iributing  business  for  many  years. 

i   

lomote  ^Kiss^  by  Phone 

lenn  Ford,  Debbie  Reynolds  and 
ctor  George  Marshall  have  com- 
:  ed  a  three-day  series  of  conference 
phone  calls  to  20  cities  in  nation- 
exploitation  of  Metro-Goldwyn- 
/er's  "It  Started  With  a  Kiss." 
y  talked  to  newspaper  columnists 

motion  picture  critics  in  San 
ncisco,  Portland,  Denver,  Rochest- 

Pittsburgh,  Charlotte,  Atlanta, 
icuse.  Fort  Worth,  Wichita,  Hous- 

New  Haven,  Hartford,  Cincin- 
,  Dallas,  Oklahoma  City,  El  Paso, 
mi  and  Birmingham. 


The  big  news  emanating  from  this  lush  Technicolor  musical  is  that  Mario 
Lanza  is  back,  and  in  fine  physical  and  vocal  form.  Not  so  many  years 
ago  one  of  the  most  popular  operatic  stars  in  the  world  as  the  result  of 
his  appearance  in  "The  Great  Caruso,"  the  husky  tenor  again  demon- 
strates in  this  Alexander  Gruter  production  many  of  the  quaHties  which 
have  endeared  him  to  his  public  throughout  a  stormy  career. 

For  the  many  people,  then,  who  like  the  standard  Lanza  character  of 
a  "big"  singer  with  a  little  boy's  psyche,  "For  the  First  Time"  is  their 
entertainment  dish.  And  even  for  the  non-Lanza  fans,  the  film  has  con- 
siderable to  offer  in  the  way  of  Technii-ama  vistas  of  Rome,  Naples, 
Capri,  Salzburg,  Vienna  and  Berlin,  where  it  was  filmed  as  a  Corona 
Film,  Germany,  and  Astor  Film,  Italy,  co-production  for  worldwide 
release  by  MGM. 

Directed  by  veteran  Rudy  Mate  from  a  screenplay  b\'  Andrew  Solt, 
"For  the  First  Time"  finds  Lanza  as  a  celebrated  and  unpredictable 
American  tenor.  Scheduled  to  appear  at  the  Vienna  Opera  House,  he 
keeps  the  audience  waiting  while  he  vocalizes  for  the  turn-awa\'  crowd 
outside,  creating  a  scandal  which  causes  him  to  escape  from  the  public 
eye  to  Capri.  Here  he  meets  pretty  Johanna  Von  Koszian,  a  deaf  girl 
who  changes  the  course  of  his  erratic  career. 

Presented  with  this  complication,  namely,  that  a  deaf  girl  isn't  going 
to  marry  a  tenor  unless  she  is  able  to  hear  his  golden  voice,  one  has  a 
pretty  good  idea  of  the  remaining  plot  developments  in  "For  the  First 
Time."  Consultations  with  various  eminent  physicians  are  sought,  and 
Miss  Von  Koszian  undergoes  a  successful  operation.  As  an  anti-climax, 
she  loses  her  hearing  again,  but  only  long  enough  for  Lanza  to  undergo 
a  regeneration  of  character. 

For  the  ladies  especially,  "For  the  First  Time"  has  definite  "handker- 
chief" appeal,  particularly  in  the  scene  when  Miss  Von  Koszian,  from 
her  hospital  bed,  hears  Lanza  for  the  first  time,  as  he  sings  "Ave  Maria." 
And  for  the  men,  there  is  the  incomparable  Zsa  Zsa  Gabor,  who  has 
limited  acting  ability  but  makes  up  for  it  with  a  "so  who  cares"  delivery 
and  a  provocative  figure  draped  in  equally  provocative  gowns. 

The  main  burden  of  dramatics  is  on  Lanza  and  Miss  Von  Koszian, 
with  both  performing  capably.  She  is  an  attractive  newcomer  of  quiet 
chann. 

In  addition  to  Miss  Gabor,  cast  as  a  rich  adventuress,  the  supporting 
players  include  Kurt  Kasznar,  Hans  Sohnker,  Renzo  Cesana  and  Annie 
Rosar,  the  latter  currently  starred  in  "Embezzled  Heaven." 

Giving  greatest  support  to  the  leading  players,  however,  are  the 
breathtaking  scenic  backgrounds,  photographed  by  Aldo  Tonti.  Then  too, 
there  are  numerous  musical  numbers,  both  popular  and  operatic,  featur- 
ing Lanza  and  his  mighty  vocal  chords.  These  were  directed  by  George 
Stoll. 

Running  time,  97  minutes.  General  classification.  Release,  in  September. 

Wabben  G.  Harris 


Dietrich  Named  to 
Houston  Fearless  Post 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Aug.  13.  -  Noah 
Dietrich,  for  many  years  a  financial 
associate  of  Howard  Hughes,  has 
been  named  an  administrator  of  Hous- 
ton Fearless  Corp.,  manufacturer  of 
film  processing  systems  and  precision 
audio-film  equipment  for  motion  pic- 
tures and  television,  with  headquar- 
ters here. 

Steele,  Woike  Aides 

The  others  who  will  assist  in  direc- 
tion of  the  company  are  Emmett 
Steele,  former  Litton  Industries  mili- 
tary sales  director;  and  Richard 
Woike,  Eastern  financier.  The  com- 
pany plans  expansion  in  the  advanced 
industrial  and  military  electronics 
fields. 


Six  Films  Completed 
Five  Started,  on  Coast 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  13.  -  Pro- 
duction maintained  a  steady  pace  this 
week,  with  five  pictures  started  and 
six  completed,  bringing  the  total 
number  of  productions  shooting  to  30. 

Started  were:  "Because  They're 
Young"  (Drexel  Film  for  Columbia 
release);  "Please  Don't  Eat  the  Dai- 
sies" (Euterpe  Production  for  Metro- 
Goldwyn-Mayer);  "Tall  Story"  (Mans- 
field Production  for  Warner  Brothers); 
"Tormented"  (Cheviot  Productions, 
Inc.)  and  "Frenzy"  (the  latter  two 
are  independent  productions). 

Completed  were:  "The  Gene  Krupa 
Story"  (Philip  A.  Waxman  Production 
for  fcolumbia  Pictures);  "Li'l  Abner" 
(Panama  &  Frank  Production),  and  "A 
Breath  of  Scandal"  (Ponti-Girosi  Pro- 


Film  Coverage 


( Continued  from  page  1 ) 
tion.  Purpose  of  the  affair  was  to  re- 
view Globe  treatment  of  film  activities 
and  detenuine  ways  and  means  to  im- 
prove it. 

The  major  event  discussed  was  a 
plan  for  the  newspaper  to  publish  a 
salute  to  the  industry,  including  local 
theatres  and  Hollywood  at  large,  in 
the  form  of  a  16-page  tabloid.  Tenta- 
tive date  for  this  is  Friday,  Sept.  18, 
with  it  naturally  depending  on  indus- 
try' advertising  participation.  Everyone 
present  was  in  agreement  with  the 
plans  as  described. 

Other  ideas  were  presented,  and 
Amberg  assured  the  group  they  would 
be  placed  into  effect  immediately.  For 
one,  the  paper  will  start  next  Wednes- 
day to  run  a  regular  weekly  feature 
carrying  news  information  about  pic- 
tures opening  in  the  next  week.  This 
is  in  addition  to  their  regular  Sunday 
coverage. 

'Top  News  Interest' 

Amberg  also  agreed  with  those 
present  that  Hollywood  and  its  prod- 
uct still  represent  top  news  interest. 
He  proposes  to  feature  Hedda  Hop- 
per's column  more  frequently  and  said 
his  paper  would  give  the  "red-carpet" 
treatment  to  visiting  stars,  starting 
with  arrival  shots  at  the  airport,  etc. 
Further,  wire  features  on  films  and 
stars  will  be  increased.  And  color  shots 
of  top  stars  will  appear  frequently 
in  the  Globe's  Sunday  Magazine  sup- 
plement. 

Movietonevi/s'  Unit 
To  Make  Documentary 

Headed  by  production  supervisor 
and  director  Jack  Gordon,  a  Movie- 
tonews.  Inc.,  sound  and  camera  unit 
leaves  here  this  weekend  for  a  round- 
the-world  tour.  The  expedition  will 
record  additional  aspects  of  the  inter- 
national activities  of  the  Junior  Cham- 
ber International  for  a  documentary 
feature  film  sponsored  by  Pepsi-Cola 
International. 

This  is  the  second  production  to 
be  made  by  Movietonews,  Inc.,  in 
connection  with  the  Junior  Chamber's 
aimual  international  conventions, 
gathering  from  all  over  the  world  of 
young  business  and  cultural  leaders  to 
promote  trade  and  friendship  among 
free  nations  of  the  world. 


'Rocket,'  'Tom'  Big 

Columbia's  "Have  Rocket,  Will 
Travel"  and  "The  Legend  of  Tom 
Dooley"  grossed  a  big  $17,250  for  its 
first  seven  days  at  the  Twin  Drive-In 
in  Cincinnati  and  has  been  held  over 
for  a  second  week,  the  company  re- 
ported here.  "Have  Rocket"  also 
racked  up  S3o,000  in  Pittsburgh,  the 
biggest  gross  in  five  years  for  a  multi- 
ple-run in  that  area. 

duction),  the  latter  two  for  Paramount 
release;  "The  Best  of  Everytliing" 
(Company  of  Artists-20th  Century- 
Fox);  "Spartacus"  (Bryna  Production), 
and  "The  Private  Lives  of  A.dain  and 
Eve"  (Zugsmith-Doff  Production) 
Universal  -  International  reler"e.-. 


Motion  Picture  Daily 


Friday,  August  14,  gcj 


Television  Joday 


CBS  Six-Month  Earnings 
Show  Increase  of  6% 

Consolidated  net  income  of  Colum- 
bia Broadcasting  System,  Inc.,  for  the 
first  six  months  of  1959  was  $13,318,- 
871,  compared  with  $12,521,556 
earned  in  the  first  half  of  1958,  it  was 
announced  by  William  S.  Paley,  chair- 
man of  the  board,  and  Frank  Stanton, 
president.  This  is  an  increase  of  6  per 
cent. 

Net  sales  for  the  first  six  months 
of  1959  totaled  $215,089,500,  as  com- 
pared with  $201,433,378  for  the  cor- 
responding period  last  year.  This  rep- 
resents an  increase  of  6  per  cent. 

Current  earnings  are  equivalent  to 
$1.64  per  share.  Earnings  of  $1.59  per 
share  were  reported  for  the  first  half 
of  1958.  Per  share  earnings  are  cal- 
culated on  the  average  number  of 
shares-8,129,481  in  1959  and  7,881,- 
400  in  1958-outstanding  during  the 
respective  six  months'  periods. 

The  board  of  directors  has  declared 
a  cash  dividend  of  30  cents  per  share 
on  its  common  stock  payable  Sept.  11, 
to  stockholders  of  record  at  the  close 
of  business  on  Aug.  28. 

Screen  Gems  'Stakeout' 
To  Lenwil  Productions 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  13.-Herbert 
B.  Leonard's  Lenwil  Productions  is 
taking  over  production  of  Screen 
Gems'  "Stakeout"  telefilm  series  which 
stars  Walter  Matthau  and  will  pro- 
duce it  in  partnership  with  SC. 

Leonard  will  personally  produce, 
with  Sam  Manners  and  Earl  Lyons 
serving  as  associate  producers.  Bill 
Ballenger  has  been  set  by  Leonard 
to  script. 

Leonard  left  by  plane  today  with 


Ireland's  TV 


Zugsmith  to  Produce 
11  Pictures  in  1960 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  13.  -  Albert 
Zugsmith  announced  that  he  will  pro- 
duce 11  films  at  three  major  studios 
during  the  1960  season.  The  total 
nearly  doubles  his  present  schedule 
of  six  films  by  the  end  of  1959. 

Now  at  Universal  -  International 
where  he  is  finishing  "The  Private 
Lives  of  Adam  and  Eve,"  Zugsmith 
will  begin  "The  Platinum  High 
School"  at  Metro-Goldwyn-Mayer  in 
September,  to  be  followed  by  his 
Allied  Artists  production  of  "Teacher 
Was  A  Sexpot"  in  November. 

Announced  for  next  year  by  Zug- 
smith are:  "Anatomy  of  the  Syn- 
dicate,"  "How   To   Break   Into  the 

ovies.  Confessions  of  An  Opium 
Eater,"  "This  Rebel  Age,"  "The  In- 
credible Baron  Munchausen,"  "One 
Wife  Is  Enough,"  "Nymphet,"  "The 
Man  Who  Lived  Forever,"  "God  Has 
A  Long  Face,"  "The  Young  Run- 
away," and  "The  College  Story." 


( Continued  from  page  1 ) 
submitted  schemes  and  bids  would  be 
granted  the  television  monopoly,  sub- 
ject to  agreed  controls. 

Tlie  commission  had  made  no  final 
choice  but  had  recommended  that  the 
TV  network  should  be  established  and 
operated  by  a  private  contractor  under 
lease  from  a  statutory  board  which 
would  exercise  certain  controls. 

The  commission's  tenns  of  reference 
practically  presupposed  that  private 
enterprise  would  nm  the  TV  service. 

Now  the  government  has  stated  that 
"to  ensure  the  most  effective  public 
control  the  new  television  service 
should  not  only  be  controlled  but 
sliould  also  be  operated  by  an  Irish 
public  authority  to  be  set  up  for  the 
purpose,  and  that  the  necessary  capi- 
tal should  be  provided  by  the  gov- 
ernment subject  to  there  being  no  ulti- 
mate charge  on  the  Exchequer. 
Can  Authorize  Advertising 

"The  authority  will  be  authorized 
to  make  arrangements  to  let  time 
through  the  most  convenient  and 
feasible  channels  for  advertisements 
to  the  extent  that  it  may  consider 
this  desirable  or  necessary." 

The  announcement  was  made  by 
W.  Hilirand,  minister  for  posts  and 
telegraphs,  whose  department  also 
runs  the  national  radio  broadcasting 
monopoly.  He  indicated  that  single 
statutory  authority  would  be  appoint- 
ed to  control  both  television  and 
broadcasting  and  that  the  latter  would 
be  maintained  at  its  existing  level. 

Ballenger  for  Miami,  Tallahassee  and 
the  Florida  Keys  to  scout  locations 
and  set  up  production  facilities  and 
schedules.  Interiors  will  be  shot  at 
Screen  Gems  in  Hollywood. 


Buena  Vista  to  Hold 
Sales  Meets  Next  Week 

Long-range  promotional  plans  cov- 
ering the  key  city  launching  of  Row- 
land V.  Lee's  "The  Big  Fisherman" 
in  October  and  the  national  openings 
of  Walt  Disney's  "Third  Man  on  the 
Mountain"  and  "Toby  Tyler,"  No- 
vember and  February  1960  respec- 
tively, will  be  formulated  at  a  series 
of  meetings  at  the  Buena  Vista  home 
office  next  week. 

Roy  O.  Disney,  president  of  Walt 
Disney  Productions,  Disney  vice- 
president  Card  Walker,  and  studio 
executive  Larry  Grayburn  will  fly 
here  from  Los  Angeles  this  weekend 
to  meet  with  Buena  Vista  president 
Irving  H.  Ludwig  and  other  BV  ex- 
ecutives. 

Participating  in  the  discussions  will 
be  Ned  E.  Clarke,  foreign  sales  man- 
ager; Lou  Gaudreau,  executive  vice- 
president;  Charles  Levy,  advertising- 
publicity  -  exploitation  director;  Jim 
O'Gara,  Eastern  sales  manager;  and 
Jesse  Chinich,  Western  sales  manager. 


Para.  Building  Up 
New  Star  'Stable' 

Paramount  Pictures  has  hopes  for 
building  up  a  new  "stable"  of  top, 
established  stars  reminiscent  of  those 
the  major  studios  had  during  the 
1930's  and  '40's.  A  spokesman  for  the 
company  here  yesterday  said  the  proj- 
ect was  one  of  those  foremost  on  the 
agenda  of  Jacob  Karp,  who  recently 
took  over  as  studio  head. 

The  desire  to  implement  this  plan 
was  said  to  be  behind  the  intensive 
efforts  of  the  studio  to  settle  its  dif- 
ferences with  William  Holden  and 
sign  the  actor  to  a  new  contract.  Karp 
personally  conducted  negotiations 
with  Holden,  resulting  in  the  agree- 
ment announced  late  Wednesday  in 
Hollywood.  The  pact  is  for  seven  years 
but  is  non-exclusive,  allowing  Holden 
to  make  an  unspecified  number  of  out- 
side films  during  the  period  it  runs. 

Got  His  Start  at  Paramount 

It  was  on  the  Paramount  lot  that 
Holden  developed  into  a  major  box  of- 
fice draw,  a  fact  which  Karp  pointed 
out  in  announcing  the  new  arrange- 
ment. First  role  for  Holden  on  his  re- 
turn will  be  a  Perlberg-Seaton  pro- 
duction, "The  Counterfeit  Traitor," 
which  will  be  shot  early  in  1960  on 
location  abroad. 

Karp  was  also  instrumental  in  con- 
cluding the  company's  deal  with  Jerry 
Lewis  which  was  finalized  early  this 
summer.  That  contract  calls  for  Lewis 
to  star  in  seven  pictures  for  Paramount 
in  the  next  seven  years.  In  addition, 
Lewis  will  produce  and  star  in  seven 
other  pictures  to  be  made  by  Jerry 
Lewis  Productions,  Inc.,  over  the  same 
period. 

Unhke  the  deal  with  Holden  the  one 
with  Lewis  gives  Paramount  exclusive 
rights  to  the  latter's  talent  for  the 
time  covered  in  the  contract. 

At  the  present  time  Karp  is  talking 
with  other  top  stars  to  secure  their 
services  on  an  exclusive  basis,  it  was 
revealed.  And  regarded  as  already  in 
the  Paramount  "stable"  are  a  number 
of  actors  and  actresses  under  contract 
to  Hal  Wallis,  who  releases  all  his 
films  through  the  company. 

Obstacles  Encountered 

Obstacles  in  the  way  of  acquiring 
major  talent  on  an  exclusive  basis  are 
serious  ones,  it  was  admitted.  The  top 
screen  personalities  can  just  about 
write  their  own  ticket  these  days,  and 
most  prefer  to  do  that,  negotiating 
their  services  picture-by-picture  to  se- 
cure the  best  terms  possible.  In  many 
cases  they  insist  on  direct  participa- 
tion in  profits  each  film  makes. 

Paramount,  however,  is  launched  on 
a  concerted  drive  to  build  up  its  own 
star  "stable"  again.  And  it  wants  "ex- 
clusive" deals  whenever  possible. 


Fif  er  Is  Namd 


( Continued  from  page  1 ) 
association  experience.  He  serve.; 
American  Butter  Institute  as  e* 
tive  secretary  for  14  years,  gath; 
experience  in  all  phases  of  fooc 
allied  fields.  His  promotional 
ties  have  included  lecturing,  t-; 
sion  appearances,  cuhnary  clinics, 
Fifer  is  an  active  member  o' 
Chicago  Rotary  Club,  having 
it  in  many  capacities,  including 
of  vice-president  and  editor  ci 
weekly  publication. 

Expects  Fall  Premiei 

{Continued  from  page  1) 
film  exchange  agreement  to  comi 
on  schedule  this  fall. 

Speaking   to   the  National 
Club,  Allen,  who  accompanied 
president  Nixon  to  Russia,  saie! 
felt  delays  in  the  premieres  of  S 
films  here  and  American  films  in 
cow  were  primarily  technical,  a: 
two  countries  checked  dubbed  sc 
tracks.  He  added  he  can  see  no  re 
why  the  premieres  shouldn't  be 
this  fall,  and  that  he  believes  the  « 
pictures   involved   in   the  exch 
agreement  will  be  shown  later. 


To  Tour  Key  Cities 
For  'Talk'  Promotio 

Universal  -  International  is 
up   extensive   tours   for  behind 
scenes    personalities    in  conne. 
with  key  city  openings  of  "P 
Talk,"  David  A.  Lipton,  vice-p 
dent,  said  yesterday.  Director  Mic 
Gordon  will  be  the  first  of  these 
sonalities  to  leave,  planing  out 
the   weekend  for  New  York, 
which  he  will  go  to  Baltimore,  W 
ington,  Detroit  and  Cleveland, 
latter  city  has  been  selected  for 
world  premiere  of  the  picture  at 
Hippodrome  Theatre  on  October 

Will  Hold  Conferences 

In  each  of  the  cities  he  visits 
don  will  meet  witli  exhibitors, 
press  conferences  and  make  radic 
TV  appearances.  Other  personal 
already  set  for  tours  are  prodi 
Ross  Hunter  and  Martin  Mek 
whose  itineraries  are  now 
mapped. 


'Gladiator'  to  Boston 

HOLLYWOOD,  Aug.  13.  -  ": 
of  the  Gladiator,"  American  Inte 
tional  color  special  starring  Anita 
berg,  will  start  a  100-theatre  Bo 
area  saturation  engagement  Sept. 
with  the  Paramount  there  as  flag 
of  the  run,  it  was  announced  h 
by  General  Sales  Manager  LeoE 
Blender. 


1 


Disney  Dividend  Set         Transfer  Donnenfeld 


HOLLYWOOD,  Aug.  13.  -  The 
directors  of  Walt  Disney  Productions 
at  their  regular  meeting  today  de- 
clared a  quarterly  cash  dividend  of 
10  cents  per  share  on  company's  com- 
mon stock,  payable  Oct.  1,  1959  to 
stockholders  of  record  Sept.  11,  1959. 


Bernard  Donnenfeld,  formerly 
the  Paramount  Pictures  home  o] 
legal  and  business  departments, 
transferred  to  a  key  executive  post 
on  the  company's  Eastern  produc' 
staff,  which  is  under  the  directioi 
Russell  Holman. 


MOTION  PICTURE 

DAILY 


i  86, 


iungstein: 


A  Production 
ivestment  At 


NEW  YORK,  U.S.A.,  MONDAY,  AUGUST  17,  1959 

'Third  Man'  Seim  Ro\h  Again  at  Shepperlon 
Following  Confab  Between  Unger  and  O'Brien 


TEN  CENTS 


Rosenfield  Says: 

Int'l  Promotion 
Is  Now  Basic 


By  PETER  BURNUP 
LONDON  Aug.  16.-Production  of  "The  Third  Man"  television  series  was 
resumed  at  'shepperton  Studios  on  Friday  following  night-long  discussions  -pfc     1  • 

1  1  between  sir  Tom  O'Brien,  of  the  National  Association  of  Theatre  and  Kme      InQUStry  " OllCV 

llO.UUU^UUU      Employees,  and  Oliver  A.  Unger,  of  National  Telefilm  Associates,  who  flew      J-Al^l^i^^A  J        ^  J 

here  from  the  States  for  the  talks.  NTA,  British  Lion  and  BBC  are  producmg 
the  series. 

The  dispute  was  an  outgrowth  of  a  move  on  the  part  of  the  producers  to 
transfer  production  of  the  39  episodes  of  the  TV  series  to  Hollywood  followmg 
difficulties  with  the  British  union  regarding  overtime  and  other  labor  factors 
which  it  was  feared,  might  prevent  the  completion  of  the  series.  NATKE  had 
threatened  to  "blackball"  the  series  if  the  shift  to  Hollywood  was  made. 

At  Friday's  conference  Sir  Tom  gave  Unger  definite  assurance  that  the 
union  would  not  interfere  with  production  of  "The  Third  Man."  It  was  not 
made  clear,  however,  whether  this  assurance  would  continue  m  effect  with 
regard  to  production  of  other  series  in  the  future. 

Meanwhile,  "The  Third  Man"  once  again  is  rolling  at  Shepperton. 


kker  Says  Manpower  to 
Increased  Overseas 


I'nited  Artists  now  has  a  product 
;stment  of  $115,000,000  in  fea- 
,'S  completed  and  ready  for  release, 
lit  to  go  into  production  or  in 
ve  preparation,  it  was  announced 
]M[ax  E.  Youngstein,  vice-president, 
he  concluding  session  of  the  com- 
y's  intercontinental  promotion  con- 
Mce  here  on  Friday. 
\t  the  same  session,  Arnold  M. 
<er,  vice-president  in  charge  of  for- 
1  distribution,  declared  that  the 
'ipany  is  increasing  its  manpower 
^he  overseas  areas  to  back  its  finest 
'centration  of  blockbuster  attrac- 
ts. He  announced  that  the  enlarged 
'motional  budgets  and  staffs  were 
t  of  the  company's  program  to 
■      {Continued  on  page  2) 

tide  Begins  Second 
mes  of  Safes  Meets 

From  THE  DAILY  Bureau 

JiOLLYVVOOD,  Aug.  16.  -  James 
;  Velde,  United  Artists  vice-presi- 
it  in  charge  of  domestic  sales,  be- 
s  the  second  lap  of  his  series  of 
;s  meetings  tomorrow  in  Los  An- 
es.  He  is  meeting  company  dis- 
mtion  representatives  and  exhibitor 
1ders  in  the  United  States  and 
aada.  The  cross-country  sales 
jing  has  already  taken  him  to  Wash- 
,,ton,  and  from  here  he  will  go  on 
j      {Continued  on  page  2) 

try  Tough'  to  Open 
t  RKO  Palace  Here 

f'Cry  Tough,"  starring  John  Saxon 
.1  Linda  Cristal,  will  be  the  next 
Taction  at  the  RKO  Palace  Theatre 

Broadway,  following  "The  Diary 

Anne  Frank." 

The  Canon  Production  is  released 
•ough  United  Artists. 


h:LEVISION  TODAY-page  5 


WliHGM  Starts  Rogers 
Hospital  'Spots'  Today 

A  series  of  seven  one-minute  spots 
a  day,  for  a  period  of  14  days,  a  total 
of  100  announcements,  will  be  heard 
over  station  VVMGM  beginning  today, 
dealing  with  the  healing  and  research 
work  being  carried  on  at  Saranac 
Lake,  New  York,  by  the  entertain- 
ment industry's  Will  Rogers  Memo- 
riay  Hospital  and  Research  Labora- 
tories. 

This  free  air  time  given  by  WMGM 
to  the  research  and  treatment  pro- 
grams conducted  in  the  field  of  chest 
diseases   by   Will    Rogers  Hospital, 
( Continued  on  page  4 ) 


Join  forces  in  Fight 
Against  S.C.  'Blue  Law' 

Special  to  THE  DAILY 
SPARTANBURG,  S.  C.,  Aug.  16.- 
Charging  the  sheriff  with  failure  to 
enforce  the  "blue  laws"  equally  and 
impartially,  another  Spartanburg  area 
theatre-The  Scenic  Drive-In-has  de- 
cided to  join  Claude  Rumley,  opera- 
tor of  the  Fox  Drive-In,  in  a  con- 
tinuing campaign  to  openly  defy  the 
law.  They  plan  an  all-out  effort  to 
bring  about  repeal  of  South  Caro- 
lina's controversial  statute  prohibiting 
Sunday  movies. 

Both  Rumley,  already  facing  three 
{Continued  on  page  3) 


Jonas  Rosenfield 


REVIEW: 

It  started  witti  a  Kiss 

Areola  Prod. — MGM — CinemaScope 

Strictly  in  the  groove  of  current  comedy  is  "It  Started  with  a  Kiss." 
Take  a  far-fetched  idea;  spice  it  with  risque  dialogue;  throw  in  some 
farcical  situations,  preferably  taking  place  in  a  bedroom;  cast  with  per- 
sonable players;  and  photograph  in  CinemaScope  and  color.  How  can 

^°Th^ris  the  formula  MGM  has  followed  in  this  Areola  Production.  The 
far-fetched  idea  is  that  a  voung  girl  would  marry  a  sergeant  two  days 
after  she  first  meets  him  and  then  decide  that  since  their  attraction  tor 
each  other  is  primarily  physical  thev  should  maintain  a  platomc  relation- 
ship for  the  first  month  at  least  of  their  wedded  life.  The  risque  dialogue 
contains  such  "frank"  phrases  as  "sleeping  together"  and  coy  references 
to  pregnancy  as  "having  a  cake  in  the  oven."  The  very  personable  play- 
( Continued  on  page  4 ) 


Experiment  with  U.S.  Unit 
Man  Abroad  Called  Success 

By  WARREN  G.  HARRIS 

Promotion  on  an  international  scale 
is  basic  for  everybody  in  the  industry 
today,  Jonas  Rosenfield,  Jr.,  Columbia 
Pictures  execu- 
tive in  charge 
of  advertising 
and  publicity, 
told  a  trade 
press  confer- 
ence here  Fri- 
day. 

Rosenfield  has 
just  returned 
from    a  three- 
week    visit  to 
Europe  where 
he    met  with 
most  of  the  pro- 
ducers of  com- 
ing Columbia  releases  being  filmed 
there,  and  he  was  most  impressed  by 
(Continued  on  page  3) 


Drive-ln  to  Cut  Price 
For  Small  Automobiles 

Special  to  THE  DAILY 

CHICAGO,  Aug.  16.  -  A  new 
drive-in  theatre  opening  here  soon 
will  give  a  price  break  to  small  cars. 
Because  the  cars  take  up  less  space, 
occupants  will  get  in  at  a  reduced 
price— 75  cents  each  instead  of  the 
regular  $1  admission— when  the  Chi- 
cago Sheridan  Drive-In  Theatre  opens 
Labor  Day. 

This  was  announced  by  Herb  Elis- 
burg  of  Chicago,  managing  director 
for  the  Sheridan  Drive-In  Theatres  of 
Dayton  (Ohio)  who  said  the  new 
1,600-car  outdoor  theatre  will  be  the 
first  in  the  nation  to  have  special 
facilities  for  small  automobiles.  Using 
the  Renault  Dauphine  as  a  model,  the 
owners  have  designed  portions  of 
four  ramps  to  be  reserved  sections  for 
100  small  cars  "so  occupants  can  see 
the  screen  without  having  to  stretdi 
to  see  over  car  tops,"  Elisburg  said. 


1 


■ 


Motion  Picture  Daily 


Monday,  August  17,  isf 


PERSDML 
MEIVTIDIV 


EUGENE  PICKER,  president  of 
Loew's  Theatres,  and  John  F. 
Murphy,  executive  vice-president,  are 
expected  back  at  their  desks  today  fol- 
lowing a  trip  to  Chicago  and  other 
cities  of  the  Midwest. 

• 

Irving  Rubine,  Highroad  Produc- 
tions vice-president,  left  here  yester- 
day for  London  and  Paris. 

• 

Paul   Cunningham,   president  of 
ASCAP,  will  be  in  Chicago  from  New 
York  on  Friday  to  deliver  an  address 
at  the  Chicago  land  Music  Festival. 
• 

Bernie  Jacon,  Hal  Roach  Distribu- 
tion Corp.  salesman,  will  leave  here 
today  for  Chicago. 

• 

Pete  Jaeger  and  Sig  Shor,  owners 
of  "Tamango,"  will  leave  here  today 
for  Detroit,  where  the  film  will  have 
its  American  premiere  at  the  Fox  The- 
atre. 

Katharine  Hepburn  returned  to 
New  York  on  Saturday  from  London 
via  B.O.A.C. 

• 

J.  E.  HoBBS,  Alhed  Artists  branch 
manager  in  Atlanta,  has  left  there  for 
Charlotte  and  Jacksonville. 

• 

Shelley  Winters  left  New  York 
on  Saturday  for  Falmouth,  Mass. 
• 

Mrs.  Kenneth  Dimmick,  wife  of 
the  manager  of  the  Nugget  Theatre, 
Hanover,  N.  H.,  has  entered  Mary 
Hitchcock  Hospital  there  for  surgery. 
• 

Shirley  Jones  and  her  husband. 
Jack  Cassidy,  left  here  yesterday  for 
"London  via  B.O.A.C. 

• 

John  Saxon,  starred  in  Canon  Pro- 
ductions' "Cry  Tough"  for  United 
Artists,  will  arrive  in  New  York  today 
on  the  final  leg  of  a  cross-country  tour 
in  behalf  of  the  film. 


The  B-'' •';« 
B„ll* 

MR.  HOLLYWOOD 
MOVIE  BEE 
TRAILER 

Contact  your  local 
NATIONAL  SCREEN  SERVICE 
EXCHANGE 


Litton  Industries' 
Sales,  Earnings  Up 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  16.-Marked 
advances  in  both  sales  and  earnings 
for  Litton  Industries  during  fiscal  year 
1959,  which  ended  July  31,  were  an- 
nounced by  president  Charles  B. 
Thornton.  The  preliminary  report 
showed  sales  of  approximately  $125,- 
000,000,  up  50  per  cent  over  the  $83,- 
155,473  of  last  year,  and  after-tax 
earnings  of  approximately  $6,000,000, 
including  about  $1,000,000  of  special 
income  credits  from  an  earlier  bene- 
ficial purchase,  or  a  62  per  cent  in- 
crease over  the  $3,702,203  reported 
for  the  12  months  of  fiscal  year  1958. 

After  provision  of  approximately 
$6,000,000  for  federal  and  foreign 
taxes  for  the  year,  earnings  equalled 
approximately  $3.24  per  share  for  the 
1,796,214  shares  outstanding  at  year 
end.  These  earnings  were  57  per  cent 
greater  than  the  per  share  earnings 
last  year,  which  after  adjustment  for 
a  2M  per  cent  stock  dividend  follow- 
ing year  end,  amounted  to  $2.06. 

Large  Attendance  at 
Conn.  Golf  Fete  Seen 

Special  to  THE  DAILY 

NEW  HAVEN,  Aug.  16.  -  From 
all  indications  it  appears  that  the  an- 
nual golf  tournament  sponsored  by 
the  Motion  Picture  Theatre  Owners 
of  Conn.,  will  have  its  largest  attend- 
ance this  year.  Leaders  of  all  seg- 
ments of  the  motion  picture  industry 
in  New  York  and  New  England  will 
be  present.  One  of  the  guests  of  honor 
will  be  the  newly  appointed  commis- 
sioner of  state  police  in  Connecticut, 
the  Honorable  Leo  J.  Mulcahey. 

The  tournament  will  be  held  to- 
morrow at  the  Mill  River  Country 
Club,  Stratford,  Conn.,  just  off  the 
Merritt  Parkway,  immediately  prior 
to  the  toll  gate  at  Milford,  Conn.  The 
co-chairmen  of  the  affair  this  year 
are  B.  E.  Hoffman  and  Harry  F. 
Shaw. 


ASCAP  to  Entertain 

Stanley  Adams,  president  of  the 
American  Society  of  Composers,  Au- 
thors and  Pubhshers,  announced  at  the 
weekend  that  the  Society  is  providing 
entertainment  for  the  American  Le- 
gion at  its  41st  National  Convention  in 
Minneapolis-St.  Paul,  Minnesota,  the 
week  of  Aug.  23.  The  various  events 
will  be  produced  by  Paul  Cunning- 
ham, immediate  past  president  and 
now  ASCAP  director  of  pubhc  affairs, 
who  will  represent  the  Society  at  the 
convention. 


Correction 

Claude  Rumley,  manager  of  the  Fox 
Drive-In  Theatre  at  Spartanburg,  S.C., 
was  incorrectly  identified  in  a  story  iri 
Motion  Picture  Daily  of  Aug.  11  as 
being  affiliated  with  another  theatre 
there. 


Defroff  4rf  House 
In  New  Policy 

Special  to  THE  DAILY 

DETROIT,  Aug.  16.  -  Pierre  La 
Marre,  who  last  year  turned  his  Claw- 
son  Playhouse  into  an  emporium  for 
the  great  films  of  silent  days,  has  initi- 
ated a  new  policy  to  hold  and  enlarge 
his  "long-hair"  trade. 

The  theatre  has  been  renamed 
"Cinema  14"  (tlie  house  is  located  on 
14  Mile  Road)  and  from  here  on  the 
former  patron  gains  admission  by 
membership. 

LaMarre  plans  Uve  attractions 
about  once  a  month,  with  art  films  the 
balance  of  the  playing  time.  Cost  of 
joining  the  "society  for  the  connoisseur 
of  entertainment  live  and  screen"  is 
$50,  good  for  six  months  for  all  at- 
tractions. The  tariff  for  films  only  is 
$9  with  a  student  rate  for  the  same 
of  $7.50. 


UA  Producti 


Plan  All-Media  Drive 
For  'Disciple'  Opening 

A  tri-state,  all-media  promotion 
campaign  involving  heavy  cooperative 
advertising,  saturation  radio-television 
penetration,  merchandising  tie-ins  and 
sidewalk  features  will  launch  the  twin- 
theatre  opening  of  United  Artists' 
"The  Devil's  Disciple"  at  the  Astor 
and  Normandie  theatres  here  on 
Thursday.  The  fibn  is  a  Hecht-Hill- 
Lancaster  and  Bryna  of  S.A.  produc- 
tion. 

Key  element  for  the  major  promo- 
tion drive  includes  more  than  350  spot 
announcements  on  radio  and  television 
blanketing  14  local  and  network  sta- 
tions in  the  New  York-Connecticut- 
New  Jersey  area.  The  newspaper  ad 
campaign  involves  ten  leading  daily 
newspapers  with  an  estimated  reader- 
ship of  9,500,000  persons. 

Safety  Drive  Tie-up 

A  city-wide  safety  campaign  tied 
to  the  picture  has  been  engineered  to 
focus  attention  on  the  film  in  advance 
of  its  dual  opening.  More  than  500 
specially  printed  posters  reading, 
"Cross  at  the  Green,  Not  in  Between 
—Or  Become  the  Devil's  Disciple," 
liave  been  distributed  throughout  the 
city. 

The  radio  campaign  includes  a  let- 
ter-writing contest  promoted  via 
WMGM.  Passes  to  the  Astor  Theatre 
and  United  Artists  Records  albimis 
wiU  be  awarded  to  the  more  than 
250  winners. 


'Tingler'  Sets  Record 

Columbia's  "The  Tingler"  smashed 
the  house  record  at  the  Hippodrome 
Theatre  in  Baltimore  with  an  open- 
ing day  gross  of  $5,082,  the  company 
reported  here.  The  WiUiam  Castle 
Production  was  a  shade  better  than 
the^  previous  record-holder,  Colum- 
bia's "The  Caine  Mutiny." 


( Continued  from  page  1 1 
merchandise  important  product  j 
concerted  world-wide  scale. 

In  announcing  the  company [ 
uct  line-up,  Youngstein  said  tl 
program  involves  a  greater  cori< 
tion  of  double  A  features  thai 
before  released  by  United  Artis 
the  years  immediately  ahead 
pointed  out,  UA  will  place  parf 
emphasis  on  blockbuster  attracti. 
big  grossing  potential. 

In  addition  to  the  heavy  conce 
tion  of  big-budget  product,  the  i; 
pany  will  supplement  its  program  i 
"idea"  pictures.  He  said  these  sm 
budget  films  dealing  with  impo:: 
dramatic  themes  have  proven  f  i 
ciaUy  successful  in  the  past.  In  ; 
connection,  the  UA  vice-pres:  n 
cited  Hecht-Hill-Lancaster's  "\\  ^ 
and  "Take  a  Giant  Step,"  a  forth  i, 
ing  H-H-L  production  for  UA  rel  , 
Youngstein  stated  that  UA  is  e  , 
all  out,  in  terms  of  money,  manpi 
and  creative  plaiming,  to  mail , 
the  company's  leadership  as  "the  - 
promotional  outfit  in  the  industry. 

"The  plans  we  are  making  for  it 
coming  years,"  he  said,  "will  kee 
in  the  Number  One  position  in 
distribution  and  merchandising 
films  made  by  the  industry's  lea 
independent  producers  and  star- 
ducers." 


Velde  Begins  Series 

( Continued  from  page  1 ) 
to    the    UA    exchanges   in  Atla 
Omaha,  Detroit  and  Toronto. 

Purpose  of  the  sales  sessions  i 
develop  distribution  campaigns 
the  company's  lineup  of  boxoffice 
tractions  set  for  release  in  the  i 
six  months.  The  Los  Angeles  mee 
will  continue  through  three  days. 

UA  home  office  executives  att( 
ing  the  meeting  are  Al  Fitter, 
ern   Division   manager,   and  Art 
Reiman,   Western   Division  cont 
manager. 

Velde  will  preside  at  the  Los 
geles    conference    with  Fitter 
Ralph  Clark,  Western  Division 
trict  manager.  Attending  will  be 
following  branch  managers:  Ricf 
Carnegie,   Los   Angeles  branch; 
Frank  Harris,  San  Francisco  brai* 
Robert  Harris,  Seattle  branch;  ] 
Austin,  Denver  branch;  and  W\ 
McKendrick  Salt  Lake  branch. 


'Kimono'  Bow  Slated 

HOLLYWOOD,  Aug.  16.  -  "' 
Crimson  Kimono,"  Samuel  Fuller's 
tial  Globe  Enterprises  production 
Columbia  Pictures  release,  will  h 
its  world  premiere  Sept.   18  at 
Paramount  Theatre  in  San  Franci- 
James  Shigeta,  who  co-stars  with  ^ 
toria  Shaw  and  Glenn  Corbett  in 
film,  will  make  four  on-stage  appc 
ances  with  "The  Crimson  Kimo 
opening  day. 


arasection'of  Motii^  pJcTuVe  nerTuVr^U^tLrr^^^^^^^^  T^i--^^-'^  '^^"^"^^"^^^  each  published  13  t.mes 

Cas.  .a«e.  Sept.         .38.  a.  the  Post  O.ce  at  New  V..^trVe%?t  ^ofMaL^trS^^.'^XSk  ^aferpe^'^'e^a^  f^t^,  ISs  a^ l^f  Jel^n!"  I^lois!^^' 


,  iiday,  August  17,  1959 


Motion  Picture  Daily 


3 


Sees  Intl  Promotion  Basic 


( Continued 

what  he  saw,  both  from  a  production 
and  promotional  standpoint. 

He  was  especially  pleased  with  the 
success  of  an  experiment  started  with 
"Once  More,  With  Feeling."  This  in- 
volved assigning  an  American  well- 
versed  in  every  phase  of  publicity 
as  unit  man.  Rosenfield  said  results 
were  "so  conclusive"  that  the  practice 
"will  be  standard  operating  proce- 
dure" from  here  on  in.  "We  are  at- 
tempting to  give  our  producers  based 
abroad  the  same  promotional  treat- 
ment as  those  based  in  Hollywood," 
he  added. 

Assigning  an  American  unit  man  to 
a  foreign  based  production  does  not 
necessarily  mean  that  only  American 
methods  will  be  employed,  Rosenfield 
emphasized.  Many  stunts  pulled 
abroad  are  "imaginative  and  daring," 
he  said,  pointing  out  that  American 
publicists  can  learn  considerable  from 
their  foreign  counterparts. 

Sees  'Unit  Man'  Aided 

Columbia's  foreign  assignments 
mean  "a  raising  of  status  of  the  unit 
man";  he's  "finally  coming  into  his 
own,"  Rosenfield  said.  Foreign  duties 
are  much  more  varied  than  they  are 
here,  with  the  result  that  the  pub- 
licist is  "much  less  of  a  desk  man," 
he  stressed. 

"I  never  had  as  big  a  beat  to  cov- 
er," Rosenfield  said  of  his  European 
trip.  "Columbia  is  obviously  in  busi- 
ness on  a  very  expanded  basis,"  he 
continued,  and  if  the  company  is 
shooting  about  50  per  cent  of  its  pic- 
tures abroad,  "it's  no  more  than  fair, 
since  50  per  cent  of  our  business 
comes  from  there." 

Rosenfield  reported  "very  great  en- 


from  page  1 ) 
thusiasm"  over  the  meetings  he  had 
with  producers.  He  visited  the  sets 
of  "Our  Man  in  Havana"  and  "Sud- 
denly, Last  Summer"  ("the  most  fan- 
tastic set  I've  ever  seen")  and  dis- 
cussed promotional  plans  on  War- 
wick's "Killers  of  Kilimanjaro,"  talked 
with  Carl  Foreman  on  "The  Guns  of 
Navarone"  and  Stanley  Donen  on 
"Once  More,  With  Feeling."  He  met 
with  James  and  Michael  Carreras  of 
Hammer  Films  and  came  away  with 
the  conclusion  that  they  are  "the  most 
American  of  foreign  producers  .  .  . 
with  the  possible  exception  of  Raoul 
Levy." 

Six  Films  Cited 

Some  of  the  Columbia  films  sched- 
uled to  start  production  in  Great  Brit- 
ain and  Europe  before  the  end  of  the 
year  include  "Gift  From  the  Boys," 
"I  Aim  at  the  Stars,"  "Image  Makers," 
"Guns  of  Navarone,"  "Never  Take 
Candy  From  a  Stranger"  and  "Two 
Faces  of  Dr.  Jekyll."  To  disprove 
one  reporter's  comment  that  it 
sounded  like  Columbia  was  doing  the 
greater  part  of  its  production  abroad, 
Rosenfield  said  the  following  pictures 
are  either  currently  shooting  in  Holly- 
wood or  scheduled  for  an  early  start: 
"The  Mountain  Road,"  "Strangers 
When  We  Meet,"  "Wackiest  Ship  in 
the  Army,"  "Who's  That  Lady?"  and 
"All  the  Young  Men." 

While  abroad,  Rosenfield  said  he 
observed  theatre  business  to  be  "off," 
but  primarily  because  "they  don't 
have  air-conditioned  theatres  general- 
ly." An  imposing  list  of  pictures  from 
all  companies  set  to  be  released 
abroad  starting  in  the  fall  should  more 
than  offset  this  trend,  he  said. 


LETTERS 

rO  THE  EDITOR 


i  Chicago,  Aug.  16 

I  lis  week,  in  our  drive-ins  and  con- 
I  tional  theatres,  we  are  doing  a 
!  iderful  business  with  "Hercules." 

Li  vine  and  Warner  Bros,  should 
oiigratulated  because  they  made  a 
kat^e  deal  for  the  exhibitors,  by 
ting  a  secondary  picture,  like  "The 
i  nd  of  Lost  Women,"  with  it;  in 
I  doing  they  prevented  Balaban  & 
I'z  from  putting  another  important 
ure  with  "Hercules."  The  result 
i!he  distributor  is  getting  big  film 
':als,  and  the  exhibitor  is  getting 
!'irn-over— an  ideal  situation. 
IJext  week  Balaban  &  Katz,  because 
Their  control  of  the  booking  situa- 

in  Chicago,  is  couphng  "Al  Ga- 
le" and  "Ask  Any  Girl."  This  is, 
iijed,  a  tragic  example  of  squan- 
I  ng  product.  "Al  Capone"  has  had 
/3rst-run  of  approximately  three 
aths.  "Ask  Any  Girl,"  which  en- 
);d  an  excellent  reception  in  its 
j-run  engagement  because  it  is 
n  fine  entertainment,  is  being  cou- 
d  with  "Al  Capone"  in  their  thea- 
]i. 

.Hied,  TOA  and  ACE  together  can- 
•  achieve  sufBcient  success  in  their 
eavors  to  improve  the  economic 
1-being  of  our  industry,  as  long  as 
1  destructive  policies  are  pursued 
important  segments  of  exhibition, 
ead  of  exhibitors  blaming  the  pro- 
"ers  for  the  ills  of  the  industry,  they 
jld  examine  the  untold  damage 
'  some  exhibitors  cause. 
'  .Uthough  this  is  the  second  letter 
ive  written  you  anent  this  subject, 
ise  do  not  construe  it  is  just  an  in- 
'''city  disagreement.  If  this  practice 
';';ads  and  cities  like  New  York  and 
-^;rs  follow,  it  would  most  certainly 
''''lit  in  a  national  holocaust. 

:  is  because  of  this  sincere  belief 
!  :  I  am  writing  this  letter  to  you. 
i  Sincerely, 
'  Edward  Silverman, 

I  Essaness  Theatres  Corp. 

luilumbia  to  Introduce 
1 3W  Stars  Over  TV 

New  Faces,"  a  7-minute  fikn  fea- 
,  j-tte  designed  to  introduce  Colum- 
' '  Pictures  newest  stars  to  the  na- 
'  's  TV  audiences,  is  the  latest  step 

,!lolumbia's  talent  development  pro- 

in,  it  was  announced  at  the  week- 
1  I  by  Robert  S.  Ferguson,  director  of 

ertising,  publicity  and  exploitation, 
i  fhe  "New  Faces"  featurette  intro- 
\ '  es  such  up  and  coming  personali- 

■  as  Evy  Norlund,  Michael  Callan, 
,  'Y  Baker,  James  Darren,  Jo  Morrow 
)    Rian  Garrick.  Another  featurette, 

>ching  the  promotional  campaign 

Columbia's  latest  multi-million  dol- 
!  production,  "They  Came  to  Cor- 
'  a,"  will  also  be  distributed  to  TV 

ions  throughout  the  nation.  Both 
be  viewed  by  approximately  35,- 

,000   people   over   a  four-month 

od. 


Join  Forces  in  S.C. 

( Continued  from  page  1 ) 
citations  for  violation  of  the  "blue 
laws,"  and  H.  B.  McManus  and  Mrs. 
B.  C.  Williams,  operators  of  the 
Scenic  Drive-In,  have  announced  they 
intend  to  open  for  business  each 
Sunday  after  church  hours. 

Meanwhile,  operators  of  five  other 
theatres  in  the  city  and  county,  re- 
ported they  were  "undecided  as  of 
now"  on  their  plans  for  operation  on 
the  Sabbath.  However,  at  least  one 
indicated  he  was  "trying  to  make  ar- 
rangements" to  open  his  theatre. 

With  a  jury  already  selected,  trial 
of  Claude  Rumley  on  charges  of  vio- 
lation of  the  "blue  laws"  has  been  set 
for  the  first  Wednesday  after  Labor 
Day,  September  9,  before  Civil  Court 
Judge  Bobo  Burnett. 


Lopert  Names  Michaels 

Ira  Michaels  has  been  appointed  to 
the  sales  staff  of  Lopert  Films,  Inc., 
and  will  handle  film  sales  in  the  New 
York  exchange  territory,  it  is  an- 
nounced by  Ilya  E.  Lopert,  president 
of  Lopert  Films,  Inc.  Prior  to  joining 
the  company,  Michaels  was  for  three 
years  associated  with  the  Distribution 
Company  of  America  as  New  York 
branch  manager  in  charge  of  sales. 


Pickman  Quits  Goldman 
To  Produce  on  Own 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  16.  -  Samuel 
Goldwyn  Productions  and  Milton  E. 
Pickman,  general  manager  of  Samuel 
Goldwyn  Studios  for  the  past  year  and 
a  half,  have  agreed  to  a  release  of  the 
latter  from  his  Goldwyn  employment 
contract  which  was  to  have  run  until 
May  1,  1961. 

Pending  finalization  of  current 
negotiations,  Pickman's  independent 
production  plans  will  be  announced 
shortly. 

Capitol  Records  Gross 
Highest  in  Its  History 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  16.  -  The 
highest  gross  sales  in  the  company's 
17-year  history  are  reported  by  Capi- 
tol Records,  Inc.,  in  its  annual  report 
for  the  fiscal  year  ended  June  30, 
1959. 

In  a  letter  to  shareholders,  dated 
Aug.  14,  CRI  president  Glenn  E. 
Wallichs  revealed  that  Capitol's  gross 
sales  totalled  $49,166,860,  up  13  per 
cent  over  the  $43,694,818  reported 
for  the  1958  fiscal  year.  Net  income 
was  $2,756,770. 


PEOPLE 


Thomas  C.  Wells  and  Morgan  P. 
Meaney  have  joined  the  electronic 
tube  division  of  Allen  B.  Du  Mont 
Laboratories.  Wells,  an  Annapolis 
graduate  and  a  Marine  Corps  officer 
for  four  years,  comes  to  Du  Mont 
from  J.  Ryon  Bros.,  Baltimore,  where 
he  was  assistant  manager.  Meaney,  a 
graduate  of  Stevens  Tech  in  Hoboken, 
N.  J.,  was  formerly  on  the  staffs  of 
W.  M.  Kellog,  New  York,  and  Public 
Service  Corp.  of  New  Jersey. 
□ 

Nick  Lubich,  formerly  with  Na- 
tional Theatre  Supply  Co.  and  Oliver 
Theatre  Supply  Co.,  has  joined  Ohio 
Theatre  Supply  Co.,  Cleveland,  re- 
cently acquired  by  Arnold  Weiss  from 
Ben  L.  Ogden. 

□ 

Jule  Styne,  composer-producer  of 
Broadway  musicals  and  writer  of  sev- 
eral musical  scores  for  films,  was 
saluted  on  the  floor  of  Congress  last 
week  by  Rep.  James  Roosevelt 
who  reminded  his  colleagues  that 
the  date  marked  the  25th  anniversary 
of  Styne's  entry  in  show  business. 


M.  P.  Associates  Plans 
Film  on  Life  of  DeMille 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  16.  -  Motion 
Picture  Associates,  the  company  for 
which  Cecil  B.  DeMille  directed  and 
produced  "The  Ten  Commandments," 
has  definite  plans  to  develop  a  biog- 
raphical film  on  DeMille's  life,  Henry 
Wilcoxon,  heir  to  the  producer's  berth 
with  MP  A,  state  on  Friday. 

Wilcoxon  said  that  no  pre-arrange- 
ments  for  distribution  of  the  film  will 
be  made  until  MPA  is  completely 
satisfied  with  the  script.  Three  titles 
have  been  registered  with  the  MPAA: 
"C.  B.  DeMille, "  'Cecil  DeMille,"  and 
"The  DeMille  Story." 

Embassy  Would  Settle 
Case  Sans  Jury  Trial 

Special  to  THE  DAILY 

SAN  FRANCISCO,  Aug.  16.-Rob- 
ert  D.  Raven,  attorney  for  the  Em- 
bassy Theatre  in  the  eight-million- 
dollar  monopoly  suit  against  all  of  the 
principal  exhibitor  firms  on  Friday 
offered  to  have  the  case  settled  with 
a  Federal  court  judge  reading  the 
testimony  heard  by  the  late  Judge 
Edward  P.  Murphy,  who  died  last 
year  near  the  conclusion  of  the  trial. 
Raven's  offer  was  made  in  the  form 
of  a  letter  to  the  various  defense  at- 
torneys. 

Defense  attorneys  were  not  imme- 
diately available  for  comment.  How- 
ever, if  they  refuse  it  means  the  case 
will  go  on  in  the  very  near  future 
before  U.  S.  District '  Judge  Lloyd 
Burke  and  a  jury.  It  also  means  the 
case  could  be  destined  for  another 
long  session.  Perhaps  ever.  v.re; 
than  the  Murphy  trial  req-i.c 


Motion  Picture  Daily 


Monday,  August  17,  5; 


0! 

WMGMStaA 


( Continued  from  page  1 ) 
makes  the  radio  campaign  one  c  .Ik 
biggest  of  its  kind  ever  conduct;' ii 
the  New  York  territory. 

The  one-minute  spots  consist  -■']< 
diflFerent  announcements,  to  hai; 
peated  on  alternate  days.  They  1 
be  done  hve  by  top-flight  tale;;  i, 
WMGM,  and  will  be  placed  or,  li 
daily  broadcast  schedule  either 
ceding  or  following  the  regular 
segments. 

H.G.  Boxall,  Shepper 
Studio  Head,  Dead  at 


National 
Pre-Selling 


REDIT  Joe  E.  Levine,  who  after 
bringing  "Hercules"  here  from 
Italy  exploited  it  into  a  financial 
success.  "Life"  in  the  August  10  is- 
sue explains  how  this  New  England 
theatre  owner  had  enough  faith  in 
our  industry  to  gamble  more  than  a 
million  dollars  in  promotion  costs  on 
the  Italian  made  "Hercules." 

In  addition  to  bringing  back  to  the 
theatres  many  children  who  had 
found  other  means  of  diversion, 
Levine  apparently  persuaded  many  of 
their  parents  to  see  "Hercules."  The 
box  office  receipts  bear  this  out, 
• 

"The  Five  Pennies,"  in  which 
Danny  Kaye  plays  the  part  of  Red 
Nichols,  a  famous  band  leader  of  the 
'20's,  has  been  selected  the  picture 
of  the  month  for  August  by  "Red- 
book." 

• 

The  Swedish  film  "WUd  Strawber- 
ries," brought  here  by  Janus  Films,  is 
reviewed  in  the  August  issue  of  "Es- 
quire," by  Kingsley  Amis.  The  re- 
viewer was  especially  impressed  by 
the  dream  sequences.  We  agree  with 
Amis  that  dream  sequences  in  a  film 
are  more  effective  than  in  fiction  or 
conversation— due,  of  course,  to  the 
visual  dimensions  of  the  screen. 
• 

Joanne  Woodward,  filming  "The 
Fugitive  Kind,"  here  with  Marlon 
Brando  and  Anna  Magnani,  and  her 
husband  Paul  Newman,  star  of  "The 
Young  Philadelphians,"  were  visited 
by  Edwin  Miller  with  pen  and  camera 
for  the  August  issue  of  "Seventeen." 

The  result  is  a  word  picture  of 
two  intellectuals,  who,  fortunately  for 
our  industry,  spend  most  of  their 
working  time  making  motion  pictures. 

Joanne  says  "I  don't  want  people 
to  say  let's  go  see  the  Joanne  Wood- 
ward picture  ...  I  would  rather  have 
them  come  to  see  a  character  I'm 
going  to  play. 

"When  I  read  a  script,  a  picture  of 
the  character  forms  in  my  mind,  what 
she  looks  like,  her  hair,  clothes,  phy- 
sical mannerisms.  If  nothing  happens, 
she's  not  for  me.  And  I  don't  take  the 
part." 

• 

"The  Silent  Don,"  a  Russian  film 
based  on  Sholokov's  novel  "Don  Cos- 
sack" and  "And  Quiet  Flows  the 
Don,"  is  reviewed  by  Richard  Marek 
in  the  August  issue  of  "McCall's." 

According  to  Marek,  it  is  filled  with 
Russian  grandeur,  emotionalism  and 
heroism.  A  Cossack  attack  on  the 
Germans  at  the  beginning  of  World 
War  I,  is  one  of  the  highlights  of  the 
film. 

• 

"The  Big  Fisherman,"  the  story  of 
Simon  called  Peter,  one  of  Jesus'  dis- 
ciples has  been  awarded  the  "Par- 
ents' "  magazine  Family  Medal  for 
August. 

• 

"Don't  Give  Up  the  Ship,"  starring 
Jerry  Lewis,  in  which  he  plays  more 


If  Started  with  a  Kiss 


CONTINUED  FROM  PAGE  I 


ers  are  Debbie  Reynolds  and  Glenn  Ford.  And  the  color  is  MetroColor, 
with  some  lovely  scenic  shots  from  Spain  thrown  in  for  good  measure. 

Out  of  all  this  emerges  a  screwball  romantic  comedy  that  looks  guar- 
anteed to  keep  audiences  amused.  Charles  Lederer,  who  wrote  the  script 
from  a  story  by  Valentine  Davies,  piles  complication  on  complication, 
and  George  Marshall  has  directed  at  a  fast  and  merry  pace. 

After  Fold  and  Miss  Reynolds  have  a  brief  honeymoon  in  New  York, 
he  is  assigned  to  duty  in  Spain.  She  follows  and  then  conceives  the  silly 
notion  about  not  sharing  his  bed.  This  leads  to  several  frantic  episodes 
in  which  he  tries  to  convince  her  to  change  her  mind. 

In  the  meantime  she  has  had  shipped  to  Spain  a  custom-built  auto- 
mobile Ford  had  won  in  a  raffle  in  the  States.  The  car,  which  is  a  beau- 
tiful red  "Lincoln  Futura"  designed  by  the  Ford  Motor  Co.,  gets  the 
hero  in  trouble  with  the  Army  as  well  as  some  visiting  senators  from 
the  U.  S. 

On  top  of  that  there  are  other  plot  confusions.  A  handsome  bull  fighter 
falls  for  Miss  Reynolds  and  a  marquesa  casts  her  eye  on  Ford.  Soon 
everyone  is  wildly  jealous  of  one  another,  and  everything  is  finally  re- 
solved in  a  bedroom  scene  that  had  a  preview  audience  at  Loew's  72nd 
St.  Theatre  here  howling  with  glee. 

Miss  Reynolds  is  pert  and  pretty,  as  always,  and  Ford  gives  a  per- 
formance that  will  surely  please  his  fans.  Gustavo  Rojo,  a  newcomer,  is 
good-looking  and  arrogant  as  the  bull  fighter,  and  Eva  Gabor  is  amusing 
as  the  marquesa.  Fred  Clark  is  especially  funny  as  a  general  who  be- 
comes involved  in  the  mad  proceedings  against  his  will,  and  there  are 
other  good  bits  from  Edgar  Buchanan,  Henry  Morgan,  and  Robert  War- 
wick. Aaron  Rosenberg  produced. 

Everybody  is  strictly  in  the  groove. 
Running  time,  104  minutes.  Adult  classification.  Release,  in  September. 

Richard  Gertner 


All-British  Unit  for 
Zinnemann  Production 

From  THE  DAILY  Bureau 

LONDON,  Aug.  14  (By  Air  Mail). 
Fred  Zinnemann  will  have  an  all-Brit- 
ish unit  for  his  next  production,  "The 
Sundowners." 

The  film,  based  on  a  novel  by  Jon 
Cleary,  a  well-known  Australian  writ- 
er, will  star  Robert  Mitchmn,  Deborah 
Kerr,  Peter  Ustinov  and  Glyimis  Johns. 
It  will  be  produced  by  Gerry  Blattner 
and  directed  by  Zinnemann.  Filming 
will  commence  on  location  in  Aus- 
tralia in  early  October.  Interiors  will 
be  completed  at  Associated  British's 
Elstree  Studios. 

The  screenplay  for  "The  Sundown- 
ers" has  been  written  by  Isobel  Len- 
nart,  whose  last  assignment  was  "The 
Inn  of  the  Sixth  Happiness."  The  film 
will  be  photographed  in  Technicolor 
by  Oscar-winning  cameraman  Jack 
Hildyard. 

Made  for  release  by  Warner  Bros., 
it  will  rank  for  British  Quota. 

straight  comedy  and  less  slapstick 
than  in  earlier  films,  is  recommended 
by  Ruth  Harbert  in  the  August  issue 
of  "Good  Housekeeping." 

• 

Carolyn  Jones  told  Liza  Wilson  for 
the  August  9  issue  of  "American 
Weekly"  that  she  loves  Hollywood, 
and  all  its  producers,  directors,  cam- 
eramen, extras  and  even  its  writers. 
She  wants  to  be  a  star  and  has 
reached  that  goal  in  Hal  WaUis' 
"Career."  She  is  presently  appearing 
in  "A  Hole  in  the  Head." 

Walter  Haas 


New  Anti-Trust  Suit 
Filed  in  Pittsburgh 

Special  to  THE  DAILY 

PITTSBURGH,  Pa.,  Aug.  16.-For- 
mer  and  present  owners  of  the  Guild 
Theatre  here  have  filed  an  anti-trust 
suit  against  the  major  film  distribu- 
tors, numerous  independent  distribu- 
tors and  Stanley  Warner  Management 
Corp.  Damages  in  the  amount  of 
$1,173,000  are  sought. 

The  complaint  charges  the  defend- 
ants and  their  subsidiaries  with  a  con- 
spiracy to  restrain  trade  in  violation  of 
the  anti-trust  laws  in  discriminating 
against  the  Guild  in  the  licensing  of 
"art"  pictures  from  1954  to  present 
and  the  majors  in  the  licensing  of  their 
films  prior  to  1954. 

The  complaint  charges  Stanley  War- 
ner's Squirrel  Hill  Theatre,  also  on  an 
"art"  policy,  was  given  preferential 
runs  and  clearances  and  the  circuit's 
Manor  Theatre  was  given  the  same 
with  Hollywood  product  prior  to  1954, 
"all  to  the  detriment  of  the  plaintiff's 
theatre." 


Wilder  Signs  Douglas 
For  'The  Apartment' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  16.  -  Paul 
Douglas  has  been  signed  by  producer- 
director  Billy  Wilder  to  co-star  with 
Jack  Lemmon  and  Shirley  MacLaine 
in  "The  Apartment,"  which  will  be 
filmed  by  Billy  Wilder  Productions  in 
association  with  the  Mirisch  Co.  for 
United  Artists  release,  starting  Nov. 
15  on  location  in  New  York. 


From  THE  DAILY  Bureau 


LONDON,  Aug.  14  ( By  Air  ^ 
—Harold  Granville  Boxall,  man; 
director  of  Shepperton  Studios, 
here  the  past  week.  Boxall  had 
connected  with  the  industry  for 
ly  40  years.  He  was  62  and  1< 
a  widow. 

Boxall  entered  the  industry  sl:  i: 
after  World  War  I  with  Sir  Mi<  1, 
Balcon  when  the  latter  formed  G  i 
borough  Pictures.  He  moved  to  r 
mont-British  at  Shepherds  Bush  1 
dios  and  from  there  to  M-G-M- i 
ish.  Boxall  later  joined  the  latejjj 
Alexander  Korda  and  remained  c 
ly  associated  with  him  until  the 
ter's  death  a  few  years  ago. 

Over  the  last  12  years  and  in 
of  continuingly  failing  health  he 
been  responsible  for  and  one  of 
main  architects  of  prosperity  for 
present  Shepperton  Studios. 

'Bahamas'  Wins  Awil 

"Holiday  in  the  Bahamas,"  a 
cial  CinemaScope  advertising  pr 
tation  for  theatrical  use  produceo 
Filmlets,  Ltd.  of  Southern  Africa, 
been  awarded  a  Silver  Plaque  b) 
1959  International  Film  Festiva 
Cannes,  France.  The  award  cited 
advertising  subject  "as  a  superior 
vertising  production  with  except 
entertainment  values.  Filmlets,  I 
is  an  associate  unit  of  20th  Cent 
Fox  of  Southern  Africa. 


'North'  Still  Strong 

MGM's  "North  By  Northwest," 
new  non-holiday  first  week  re 
holder  at  the  Radio  City  Music 
in  New  York,  continues  to  do  sti 
business  at  the  United  Artists  Tl 
tre,  Chicago,  where  it  had  its  w 
premiere  last  month.  In  its  sixth  v, 
at  United  Artists,  the  Alfred  Hi 
cock  production  grossed  $25, 
which  topped  its  fifth  week  box-o: 
there  by  $186,  the  company  repo: 
here. 


'Circus'  Does  $250,0 

Allied   Artists'   "The   Big  Circ! 
has  wound  up  a  four-week  rui 
the  Roxy  Theatre  here  with  a 
gross  of  close  to  $250,000,  AA 
at  the  weekend.  The  fourth  week 
ure  of  $57,000  topped  by  over  $1 
the  second  week  gross.  The  piclj 
scored  the  second  biggest  first  v/" 
gross  in  over  a  year  at  the  Roxy 
$76,000. 


day,  August  17,  1959 


Motion  Picture  Daily 


EATURE  REVIEWS  Television  Joday 


iry  of  a 

|h  School  Bride 


Hartford,  Aug.  16 
lis  James  H.  Nicholson  and  Sam- 
•L  Arkoff  production,  listing  Burt 
H'l  as  both  producer  and  direc- 
^\  Diking  from  a  screenplay  by 
[  cli  and  Mark  and  Jan  Lowell  ( as 
i  ;1  on  an  original  story  by  the  Low- 
tells   of  modern-day  teen-age 
lenis,  entertainingly  enough,  with- 
too  much  stress  on  the  sociologi- 
limplications.  It  figures,  with  the 
,;:)f  intelligent  exploitation,  to  take 
liuate  care  of  apparent  audience 
otiveness. 

)nald  Foster,  24-year-old  law  stu- 
,  and  Anita  Sands,  17-year-old 
!  school  senior,  elope  from  Los 
bles  to  Las  Vegas,  returning  home 

(Jnnounce  the  marriage  to  her  par- 
Barney  Biro  and  Louise  Arthur, 
to  find  out  that  Miss  Arthur 
lis  to  break  up  the  duo  while  Biro 
lilling  to  let  matters  ride. 
16  young  couple  sets  up  house- 
ling  in  his  apartment,  the  teen-age 
3  continuing  to  attend  classes 
IS  hubby  earns  his  weekly  stipend 
[  local  coffee  house.  Along  about 

itiO   comes    vanity-wounded  Chris 
inson,  scion  of  a  wealthy  film  in- 
ry  family,  who's  outwardly  hurt 
Miss  Sands  chose  Foster  over 

l((  There's  scurrying  about,  accusa- 
1  false  and  implied,  spoken  and 
red,  until  Robinson  attempts  to 
;k  Miss  Sands  at  the  family  film 

'f't.  A  showdown,  between  Robin- 
'iand  Foster,  at  the  film  studio  (a 
?  high  on  a  catwalk),  ends  in 
inson's  death.  The  young  lovers 
'reunited. 

buy  Casanova  sings  the  title  song 
'"When  I  Say  Bye  Bye."  Goffredo 
blino  served  as  associate  producer 
I'  Leonard  Katzman  as  production 
ager  and  first  assistant.  Nicholson 
lArkoff,  of  course,  are  the  top  ex- 
ives  of  the  AIP  organization, 
ning  time,  72  minutes.  General 
jification.  Release,  in  July. 

A.  M.  W. 


Ghost  of  Dragstrip 
Hollow 

AIP 

Hartford,  Aug.  16 
Certainly,  in  this  James  H.  Nichol- 
son and  Samuel  Z.  Arkoff  production 
bearing  the  American-International 
label,  there  is  much  to  be  recom- 
mended in  terms  of  possible  series 
ideas,  emanating  from  a  teen-age 
spoof  on  contemporary  horror  presen- 
tations. It's  been  far  too  long  since  the 
industry  had  its  share  of  true  series  re- 
leases, and  who's  to  say  that  American 
International,  certainly  receptive  to 
market  trends,  hasn't  the  nucleus,  in 
terms  of  casting,  for  subsequent 
stories  all  concerned  primarily  with 
teen-age  adventures? 

Lou  Rusoff  produced  and  William 
Hole  Jr.  directed  from  a  Rusoff  orig- 
inal screenplay.  Most  of  the  young 
players  seen  in  American-Internation- 
al's earlier  "Hot  Rod  Gang"  may  be 
seen  in  "Ghost  of  Dragstrip  Hollow," 
which  has  to  do  with  the  Zenith  Car 
Club,  teen-age  unit,  alarmed  over 
financial  difficulties.  Moreover,  there's 
rivalry  between  Jody  Fair  and  Nancy 
Anderson  for  club  leadership.  To  settle 
the  latter,  a  drag  race  is  conducted 
on  the  dry  Los  Angeles  river  bottom, 
the  upshot  of  which  finds  Miss  Ander- 
son injured. 

Dorothy  Newman  offers  club  use  of 
her  reputedly  haunted  house  for  new 
headquarters,  the  club  learning  the 
"haunted"  business  was  man-made, 
in  person  of  Paul  Blaisdell,  frustrated 
actor.  There's  joy  anew  in  teensville. 

There  is  exploitation  value  in 
American-International  Records  mer- 
chandising of  the  film's  tunes,  includ- 
ing "Charge  Geronimo!"  "Ghost 
Train,"  by  Nick  Venet;  "Tongue 
Tied,"  by  Jimmie  Maddin;  "He's  My 
Guy,"  by  Charlotte  Brasser;  and  "I 
Promise  You,"  by  Bruce  Johnston  and 
Judy  Harriet. 

Bart  Carre  was  associate  producer 
and  production  manager. 
Running  time,  65  minutes.  General 
classification.  Release,  in  July. 

A.M.W. 


Who's  Where 


The  appointment  of  Sam  Zelman  as 
special  assistant  to  the  director  of 
news  was  announced  by  John  F.  Day, 
director  of  news  for  CBS  News.  Zel- 
man's  first  assignment,  when  he  takes 
over  his  new  post  later  this  month, 
will  be  to  direct  coverage  plans  for 
the  1960  national  political  conven- 
tions and  elections. 

□ 

William  Harmon  has  been  named 
producer  of  "The  Betty  Hutton  Show," 
the  new  half-hour  comedy  series 
which  has  its  premiere  on  the  CBS 
Television  Network  Thursday,  Oct.  1. 
Harmon,  for  years  a  prominent  Broad- 
way producer,  has  most  recently  been 
affiliated,  in  an  executive  capacity, 
with  Security  Films  in  Hollywood. 

□ 

Leon  I.  Mirell  has  been  named  di- 
rector of  business  affairs  for  MGM- 
TV,  in  charge  of  television  business 
negotiations  at  MGM  Studios,  Culver 
City,  Calif.,  it  was  announced  by 
George  T.  Shupert,  vice-president  in 
charge  of  television  for  Metro-Gold- 
wyn-Mayer.  Mirell  resigned  from  the 
CBS  TV  program  department  to  ac- 
cept his  new  post.  Since  November, 
1954,  when  he  joined  CBS  in  Holly- 
wood, Mirell  has  been  active  in  all 
phases  of  television  programming. 

□ 

The  reassignment  of  key  executive 
sales  personnel  in  CBS  Television  Spot 
Sales  offices  were  announced  by 
Bruce  Bryant,  vice-president  and  gen- 
eral manager,  CBS  Television  Spot 
Sales.  Ted  O'Connell,  account  execu- 
tive in  the  New  York  office,  transfers 
to  Chicago  as  Midwestern  sales  man- 
ager. Howard  H.  Marsh,  Detroit  sales 
manager,  moves  to  the  New  York 
office  of  CBS  Television  Spot  Sales  as 
an  account  executive. 


mpbell  in  New  Rank 
[Crseas  Theatres  Post 

i      From  THE  DAILY  Bureau 

ONDON,  Aug.  16.-A.  H.  Camp- 
•  has  been  appointed  general  man- 
of  Ovearseas  Cinematograph 
atres,  Ltd.,  the  company  responsi- 
for  the  management  and  super- 
in  of  the  Rank  Group's  overseas 
bition  interests. 

impbell  has  been  responsible  to 
iieth  ^^'inckles  for  the  administra- 
of  these  interests  for  the  past  sev- 
ears.  He  joined  the  Odeon  Group 
1937.  Overseas  Cinematograph 
atres  has  exhibition  interests  in 
;ium,  Canada,  Ceylon,  Germany, 
and,  Jamaica,  Malaya,  Singapore, 
'  Zealand,   Portugal   and  South 


Granada  Planning  New 
London  Office  Building 

From  THE  DAILY  Bureau 

LONDON,  Aug.  14  (By  Air  Mail). 
—The  flourishing  and  still  expanding 
Granada  Group  —  notable  both  as 
the  owners  of  60  of  this  country's 
choicer  theatres  and  successful  as  a 
program  contractor  to  the  commercial 
TV  network-is  to  spend  £600,000 
($1,680,000)  on  the  purchase  of  a 
freehold  and  conversion  and  recon- 
struction of  an  office  building  for  the 
organization  in  the  West  End's  Gold- 
en Square. 

The  nine-story  building  of  nearly 
40,000  square  feet  will  extend  over  a 
70-ft.  frontage  in  Golden  Square 
where  Granada  has  had  offices  at 
No.  36  since  1923. 


Cinn,  Station  Buys 
700  Paramount  Films 

Special  to  THE  DAILY 

CINCINNATI,  Aug.  16.  -  Roger 
B.  Read,  general  manager,  WKRC-TV 
has  announced  their  recent  purchase 
of  700  Paramount  films  for  about 
$1,000,000  through  Music  Corpora- 
tion of  America.  It  was  called  the 
largest  feature  film  purchase  in  Cin- 
cinnati television  history. 

The  seven  year  contract  gives 
WKRC-TV  (Channel  12)  control  over 
the  700  films  and  the  station  pays  for 
rights,  whether  it  uses  any  or  all  of 
the  pictures.  This  is  a  different  kind 
of  contract  than  one  providing  op- 
tions, payable  on  showing. 

With  this  recent  acquisition  of  its 
rights  to  Paramount  pictures,  WKRC- 
TV  now  has  approximately  2,000  films 
in  their  library.  In  addition  to  the 
Paramount  group,  are  films  from  War- 
ner Bros.,  RKO,  20th  Century-Fox 
and  United  Artists. 


Color  TV  Week  Set  in 
Nevada;  'Bonanza'  to  Bow 

Rex  Bell,  acting  governor  of 
Nevada,  has  signed  a  proclamation 
declaring  this  week  (Aug.  15-22) 
"color  television  week  in  Nevada." 
Plans  include  a  three-day  celebration 
to  be  climaxed  in  Reno  by  the  world 
premiere  of  NBC-TV's  "Bonanza," 
new  hour-long  color  series. 

Premiere  of  the  series  will  be  held 
in  a  Reno  theatre  Saturday  with  the 
show's  running  cast  and  guest  stars 
making  personal  appearances.  The 
series  will  bow  on  NBC-TV  Saturday, 
Sept.  12,  7:30  to  8:30  P.M.,  E.D.T. 


'Projecf  20'  Programs 
On  American  Past  Set 

Three  full-hour  "Project  20"  pro- 
grams will  be  newly  built  from  the 
drama  of  the  recent  American  past  for 
presentation  by  the  NBC-TV  Network 
during  the  1959-60  season,  according 
to  an  announcement  by  Donald  B. 
Hyatt,  director  of  NBC  Special  Proj- 
ects. 

Two  of  the  shows,  "Not  So  Long 
Ago"  and  "Life  in  the  Thirties,"  will 
blend  narration  with  factual  film  and 
music  of  the  time.  The  third,  "That 
Ragtime  Revolution,"  will  be  taped 
and  filmed. 

"Not  So  Long  Ago"  will  be  a  re- 
creation of  five  "peace— it's  wonder- 
ful!" years-1945  to  1950.  "Life  in  the 
Thirties"  will  recapture  the  people, 
the  events,  the  songs,  and  the  crazes 
that  made  up  the  fateful  decade  1929- 
1939. 

"That  Ragtime  Revolution"  will 
deal  with  a  period  and  musical  area 
which  have  been  virtually  untouched 
in  television.  This  will  be  an  hour 
telling  the  story  of  the  now  almost- 
forgotten  ragtime  rage  which  revolu- 
tionized American  popular  music  and 
paved  the  way  for  jazz. 


'Don  Quixote'  Story 
For  Du  Pont  'Show' 

"The  Man  Who  Was  Don  Quixote," 
a  free  adaptation  of  the  Don  Quixote 
story  that  will  also  include  incidents 
from  the  life  of  Miguel  de  Cervantes, 
author  of  the  novel,  will  be  presented 
as  the  Du  Pont  "Show  of  the  Month," 
on  the  CBS  Television  Network,  Mon- 
day, Nov.  9  (9:30-11:00  P.M.,  EST). 

Anthony  Quinn  has  been  offered 
the  title  role  of  Don  Quixote  by 
David  Susskind,  who  produces  the 
90-minute  program  for  Talent  Asso- 
ciates Ltd.  Susskind  also  would  like 
Mexico's  top  comedy  star,  Cantinflas, 
to  play  Don  Quixote's  squire,  Sancho 
Panza.  Dale  Wasserman  has  written 
"The  Man  Who  Was  Don  Quixote" 
for  the  Du  Pont  "Show  of  the  month" 


STARTING  THIS  FALL  

UNITED  AIR  LINES  BRINGS  YOU 
THE  DC-8  JET  MAINLINER,  WORLD'S 
NEWEST  AND  FINEST  JETLINER 

Soon  you  can  fly  on  the  Best  of  the  Jets.  It's  the  DC-8  Jet, 
built  by  Douglas,  designed  to  United  Air  Lines  standards  spe- 
cifically for  airline  use.  Extra  care  and  knowledge  born  of  3 
decades  of  passenger  service  attended  every  step  in  its  build- 
ing and  thorough  testing.  Result:  more  reasons  than  ever  to 
depend  on  United  Air  Lines  when  you  travel. 

EXTRA   CARE  HAS  MADE  IT  THE  BEST  OF  THE  JETS 


JET  MAINLINER,  BY  DOUGLAS 


86,  NO.  34 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  AUGUST  18,  1959 


TEN  CENTS 


I  by  1ST  A 


jl-Fox  Buys 
Station 
il  Minneapolis 

<  chase  Price  Is 
i  lOO,000  in  Cash 


)  sale  of  television  station 
'-TV,  Minneapolis,  Minn,  by 
lal  Telefilm  Associates,  Inc.  to 
tieth  Century-Fox  Television, 
/as  announced  here  yesterday, 
purchase  price,  a  joint  state- 


S.  C.  Judge  Upholds  Sunday  film  Showings, 
Says  'Blue  Laws'  Violate  U.  S.  Constitution 

special  to  THE  DAILY 

SPARTANBURG,  S.  C,  Aug.  17.-On  a  verified  complaint  by  counsel  rep- 
resenting a  number  of  South  Carolina  film  theatres  contending  that  Section 
64-1  of  the  state's  antiquated  "blue  laws"  is  in  violation  of  the  First  and  Four- 
teenth amendments  of  the  U.S.  Constitution,  Federal  Judge  C.  C.  Wyche  of 
Spartanburg  today  temporarily  enjoined  the  sheriffs  of  Spartanburg,  Cherokee 
and  four  other  South  Carolina  counties  from  further  interfering  with  Sabbath 
theatre  operations  in  their  areas. 

Judge  Wyche's  temporary  restraining  action  will  be  in  effect  for  10  days 
or  until  Aug.  27,  when  it  may  be  extended  for  a  like  period  or  longer  upon 
adequate  showing.  Adjudication  of  the  "blue  law"  controversy  will  automa- 
tically be  handled  by  a  three-judge  special  U.S.  Fourth  Circuit  Court  of 
Appeals  court,  upon  application  by  the  Federal  Court  here. 

Fourth  Circuit  Chief  Judge  Simon  Sobeloft  of  Baltimore  will  name  the 
members  of  the  special  tribunal  to  determine  constitutionality  of  Section  64-1 
under  the  First  and  Fourth  Amendments.  It  has  the  power  to  hand  down  a 
permanent  injunction. 


A.  Landau       Spyros  Skouras 

by  Spyros  Skouras,  president  of 
tieth,  and  Ely  A.  Landau,  chair- 
of  the  board  of  NTA,  disclosed, 
3,500,000  in  cash  to  be  paid  up- 
( Continued  on  page  5 ) 


Idsfei'n  fo  U.A. 
mds.  Music  Post 

rry  Goldstein  has  been  named 
Coast  representative  of  United 
s  Records  and  Music,  it  was 
anced  by  David  V.  Picker,  execu- 
vice-president.  Goldstein  takes 
( Continued  on  page  5 ) 


Constitutional 

Re-word  Film 
Censorship 
Amendment 


'Petticoat'  Booked  As 
Hall  Christmas  Show 

"Operation  Petticoat,"  starring  Gary 
Grant  and  Tony  Curtis,  a  Granart 
Production  in  Eastman  Color,  has 
been  booked  by  the  Radio  City  Music 
Hall  as  its  Christmas  film  attraction, 
it  was  announced  by  Russell  V.  Down- 
ing, president  of  the  Music  Hall,  and 
Henry  H.  Martin,  general  sales  man- 
ager of  Universal  Pictures. 

"Operation  Petticoat"  will  be  the 
first  Universal-International  release 
to  play  the  Music  Hall  in  more  than 
ten  years  and  the  first  U-I  Christmas 
holiday  attraction  in  the  27-year  his- 
tory of  the  theatre. 

(Picture  on  Page  2) 


Robert  Portle,  Veteran 
Poli  Showman,  Is  Dead 

Robert  Portle,  veteran  showman  of 
the  Poli  circuit  in  Worcester,  Mass., 
died  at  his  home  there  yesterday.  He 
had  been  with  Poli  for  44  years,  in- 
cluding service  with  the  circuit  prior 
to  Loew's  Theatres  acquisition  of  the 
New  England  theatres  in  1934.  Long 
time  manager  of  the  Elm  Street  Thea- 
tre in  Worcester,  Portle  was  acting  in 
a  relief  capacity  for  the  Poli  group  at 
the  time  of  his  last  illness. 

Survivors  included  his  wife,  Mabel, 
and  two  daughters,  Mrs.  Edith  Healy, 
and  Mrs.  Dorothy  Creamer.  Funeral 
services  will  be  held  at  the  John  Fay 
Funeral  Parlor,  2  Woodland  Street, 
Worcester,  at  10  A.M.  tomorrow. 


6ert  Newton  Joins 
as  Staff  Writer 

bert  M.  Newton  has  joined  the 
York  pubhcity  stafE  of  20th  Cen- 
Fox,  as  staff  writer,  it  was  an- 
ced by  Edward  E.  Sullivan,  pub- 
director. 

wton  was  formerly  associated 
■  {Continued  on  page  5) 

EV/S/ON  TODAY-page  5 


REVIEW: 

The  FBI  Story 

Mervyn  LeRoy — Warner  Bros. 

An  intimate  portrait  of  the  life  and  times  of  a  "typical"  agent  of  the 
Federal  Bureau  of  Investigation,  one  who  was  employed  from  the  day 
that  J.  Edgar  Hoover  first  assumed  command  down  to  the  present,  is  pre- 
sented with  high  enthusiasm  and  evident  admiration  for  the  subject  by 
producer-director  Mervyn  LeRoy  in  "The  FBI  Story." 

Everything  about  the  film  portends  big  box  office.  The  title  comes 
from  the  best-selling  book  by  Don  Whitehead,  which  was  on  best-selling 
lists  for  months;  James  Stewart  stars  as  the  heroic  agent;  and  the  script 
by  Richard  L.  Breen  and  John  Twist  alternates  scenes  of  FBI  men  in 
action  with  others  showing  domestic  crises  in  the  life  of  fictional  G-man 
Stewart.  Technicolor  photography  also  helps. 

Actually  more  time  is  devoted  in  the  film  to  details  of  the  private  life 
of  the  hero  than  to  those  of  his  hazardous  occupation.  As  a  result,  women 
{Continued  on  page  6) 


Kefauver  Fears  Earlier 
Proposal  ^Too  Sweeping^ 


By  J.  A.  OTTEN 

WASHINGTON,  Aug.  17.-Senator 
Kefauver  (D.,  Tenn. )  said  he  felt  an 
earlier  Constitutional  amendment  he 
had  proposed  in  aid  of  state  fihn  cen- 
sorship laws  might  be  too  broad,  and 
introduced  a  more  tightly-worded  pro- 
posal. 

The  new  amendment  is  aimed  strict- 
ly at  what  one  Kefauver  aide  termed 
"hard-core  pornography"  and  would 
not  give  the  states  any  new  powers 
to  handle  the  type  of  films  which  the 
U.S.  Supreme  Court  has  been  sus- 
taining. 

Kefauver  plans  early  hearings  on 
the  new  amendment  before  his  judici- 
ary subcommittee  on  constitutional 
amendments.  He  had  been  reluctant  to 
hold  hearings  this  year  on  the  earlier, 
broader  amendment. 

Kefauver  was  one  of  four  Sena- 
{ Continued  on  page  6) 


Industry  Accepts  Its 
Responsibility  J  Clark 

special  to  THE  DAILY 
RICHMOND,  Va.,  Aug.  17.-Mo- 
tion  pictures  are  entitled  to  the  same 
freedom  from  censorship  as  the  press 
and  film  producers  are  willing  to  ac- 
cept the  responsibility  for  their  ac- 
tions which  accompanies  that  free- 
dom, Kenneth  Clark,  Motion  Picture 
Association  vice-president,  asserts  in  a 
letter  published  in  the  Richmond 
News  Leader. 

Replying  to  an  editorial  on  "obscen-  . 
{Continued  on  page  5) 


Disc  Jockey  Film  Set 
By  Fox  and  D-J  Assn. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  17.  -  Plans 
for  the  production  of  the  first  feature 
depicting  the  role  of  the  disc  jockey 
in  the  entertainment  industry,  were 
disclosed  today  by  a  joint  announce- 
ment of  20th  Century-Fox  and  Jim 
{Continued  on  page  5) 


2 


Motion  Picture  Daily 


94  'North'  Bookings 

PERSDML    Bring  $l,750fi00 

MEIVTIDIV 


KING  VIDOR,  director  of  Edward 
Small's  "Solomon  and  Sheba," 
will  return  to  New  York  aboard  the 
"Caronia"  tomorrow  from  London. 
• 

Ted  Levy,  Buena  Vista  district 
manager  in  Cleveland,  became  a 
grandfather  again  when  his  daughter, 
Mrs.  Richard  Varkle,  gave  birth  to  a 
girl  in  Detroit. 

• 

Wii  ,LiAM  Perlberg,  Jr.,  associated 
with  his  father  at  Perlberg-Seaton  Pro- 
ductions at  the  Paramount  studios,  was 
married  at  the  Beverly  Hills  Hotel  to 
Joyce  Ebenstein. 

• 

Montgomery  Clift  will  return  to 
New  York  from  London  today  via 
B.O.A.C. 

• 

Lynn  Farnol,  head  of  the  public 
relations  firm  bearing  his  name,  will 
leave  here  on  Thursday  with  Mrs. 
Farnol  for  a  vacation  trip  to  Ger- 
many. 

• 

Mary  Dale,  head  of  the  accounting 
department  at  the  Allied  Artists  ex- 
change in  Atlanta,  has  left  there  for  a 
vacation  in  North  Carolina. 

• 

Mrs.  Charles  Sugarman,  wife  of 
the  operator  of  two  Parkersburg,  West 
Va.,  drive-in  theatres,  has  given  birth 
to  a  girl,  Toby  Anne. 


NEW  YORK  THEATRES 


i— RADIO  CITY  MUSIC  HALL—, 

Rockefeller  Center  •  CI  6-4600 

GARY   EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  •  Technicolor® 
ind  6AU  HEW  STAGE  SPECTACLE  ' 'SUMMER  FESTIVAl" 


ON  THE  BEACH  .  . 

Nothing    In    The    World    Beats  the 
Berkeley!  jjlZ-S^ 
Mid  week  or  week  end.  it's  always  a  good  time  to^Tlo 


ONE  HOUR  FROM  NEW  YORK  BY  TURNPIKE  &  PARKW«Y 


In  New  York  City,  call  WOrth  2-4018 


SEEK  JOB  WITH  FUTURE 
IN  FILM  INDUSTRY 

Assistant  to  top  Exec.  5  Yeors  Exp.  Adv.  & 
Dist.  college  Grad.  28,  Married. 

Box  813.  MOTION  PICTURE  DAILY 
1270  Sixth  Ave..  N.  Y.  20 


M-C-M's  "North  by  Northwest"  in 
its  first  94  bookings  has  brought  in  a 
total  of  .$1,750,000  at  the  bo.\-office,  it 
was  announced  by  jack  Byrne,  vice- 
president  and  general  sales  manager. 

He  pointed  in  particular  to  the 
staying  power  of  the  production, 
which,  he  said,  "is  being  demonstrat- 
ed to  a  greater  extent  every  day."  The 
film,  Byrne  said,  "has  'legs'  equal  to 
any  picture  released  in  the  last  two 
years.  There  is  no  doubt  that  long  runs 
can  be  anticipated  for  all  forthcoming 
plavdates." 

The  picture,  which  broke  all  rec- 
ords at  Radio  City  Music  Hall  in  its 
first  week,  has  started  the  second  week 
with  a  huge  boxoffice  gross  of  over 
$116,000  for  the  four  days  ending 
Sundav. 


Capra  Goes  to  Brazil 
For  'Head'  Premiere 

Frank  Capra,  producer-director  of 
"A  Hole  in  the  Head,"  leaves  here 
today  for  Rio  de  Janeiro  where  he 
will  attend  the  South  American  pre- 
miere of  the  UA  release  at  the  Pala- 
cio  Cinema  on  Aug.  25.  During  his 
nine-day  stay,  he  will  be  received  at 
the  Presidential  Palace  by  Juscelino 
Kubitschek,  Brazil's  chief  executive. 

Will  Meet  Diplomats 

Capra  also  will  meet  with  John  M. 
Cabot,  the  United  States  Ambassador, 
and  other  prominent  American  and 
Brazilian  citizens.  Capra  has  been  in- 
vited to  address  the  Rio  de  Janeiro 
and  Sao  Paulo  branches  of  the  So- 
ciety of  Theatre  Arts. 

During  his  Brazilian  visit  the  pro- 
ducer-director will  be  working  close- 
ly with  Harry  Stone,  MPAA  repre- 
sentative in  that  country. 

Kenneth  Levy  Dies; 
Son  of  Fox  Manager 

Funeral  services  were  held  in  the 
Bronx  yesterday  for  Kenneth  Levy, 
18,  son  of  Mr.  and  Mrs.  Al  Levy,  20th 
Century-Fox  branch  manager  at  Bos- 
ton. Kenneth  Levy  died"  at  South 
Shore  Hospital,  following  a  diving 
accident  at  Nantasket  Beach,  Mass. 
He  is  survived  by  his  parents  and  a 
sister,  Karen,  15. 

The  entire  sales  and  booking  staff 
of  the  Fox  Boston  office  attended 
services  at  the  Schwartz  Funeral 
Home. 


Cinerama  Elects  Reade 

Walter  Reade,  Jr.,  head  of  the 
theatre  circuit  and  restaurant  opera- 
tions bearing  his  name,  and  chairman 
of  Continental  Distributing,  Inc.,  was 
elected  a  director  of  Cinerama,  Inc., 
at  a  meeting  of  the  company's  board 
here  yesterday. 


F.  J.  A.  McCarthy,  assistant  general 
sales  manager  for  U-I,  and  Russell 
Downing,  president  of  the  Music 
Hall,  sign  "Operation  Petticoat"  for 
Christmas  at  the  Hall.  Standing  are 
Charles  Simonelli,  U-I  eastern  ad- 
pub  manager,  and  Joseph  B.  Rosen, 
regional  sales  manager. 

Claims  Fee  for  Services 
On  'Naked  Sea'  in  Suit 

Ruling  that  issues  which  warrant 
trial  had  been  raised.  Supreme  Court 
Justice  Charles  T.  Lorello  yesterday 
denied  summary  judgment  in  a  suit 
brought  by  Producers  Representatives, 
Inc.,  against  Theatre  Productions, 
Inc.,  for  compensation  allegedly  due 
the  former. 

Plaintiff  charges  that  under  a  June, 
1955,  agreement  it  was  retained  to 
act  as  representative  for  the  film,  "The 
Naked  Sea,"  and  was  to  receive  for 
its  services  three  per  cent  of  the 
picture's  gross  for  two  years.  The 
picture  was  released  in  1956  and 
plaintifl^  claims  it  grossed  over  $294,- 
000,  and  that  it  is  entitled  to  $8,828. 
The  picture  was  distributed  by  RKO 
Radio. 

Denial  Entered 

The  defendant  entered  a  general 
denial  and  claims  the  nothing  is  owed 
the  plaintiff. 


World-Teleg  ram  Starts 
New  Film  Ad  Series 

The  N.  Y.  World-Telegram  and  Sun 
has  started  a  new  series  of  promotion- 
al ads  for  motion  pictures  and  its  own 
film  section.  First  ad  in  the  new  series 
was  JVi  inches  by  two  columns  and 
featured  a  still  from  M-G-M's  "It 
Started  With  a  Kiss,"  and  text.  Head- 
ed "Coming  Your  Way,"  the  copy  told 
readers  "A  parade  of  important  screen 
productions  is  Broadway  bound"  and 
directed  them  to  get  the  news  and  re- 
views in  the  W-T's  amusement  pages. 

Roxy  Books  'Woman' 

Paramount's  "That  Kind  of 
Woman"  will  be  the  next  attraction 
at  the  Roxy  Theatre  here. 


TEST  talj: 

Variety  Club  News 


BOSTON-A  special  trailer  staiii 
Debbie  Reynolds-231  prints  of 
are  being  delivered  to  theatres 
television    stations  throughout 
England  as  the  inaugural  move  in 
annual    "Jimmie    Fund"  camp; 
sponsored  by  the  Variety  Club  anc! 
Boston  Red  Sox  baseball  team. 
Reynolds'    narration  describes 
work  of  the  Children's  Cancer 
search    Foundation    of  Boston, 
Heart  Project  of  the  Boston  Vai 
Club. 

A 

OMAHA-The  baseball  game 
tween  the  Omaha  Cardinals 
Charleston  was  played  as  a  salut  ; 
the  Will  Rogers  Hospital  Christ 
drive,  and  marked  the  opening  n 
in  that  campaign  for  this  year, 
game  was  tied  in  with  the  chest  .xi 
program,  in  that  industry  emplo» 
who  underwent  the  x-ray  examinai 
were  given  free  tickets  to  the  game 

A 

PHILADELPHIA  -  Variety  Ci 
Tent  No.  13,  will  be  among  m 
cited  at  the  annual  award  presei 
tions  of  the  Inter  Urban  League 
Pennsylvania  in  October  as  reco;- 
tion  of  the  club's  humanitarian  \\ 
in  behalf  of  underprivileged  and 
dicapped  children. 

World  Film  Festival 
Planned  at  Stratford 

Special  to  THE  DAILY 

STRATFORD,  Conn.,  Aug.  17. 
Plans  for  an  international  film  festi 
to  be  launched  next  summer  h 
been  announced  by  the  Stratford 
ternational  Film  Festival.  Val  Cli 
ron,  founder  of  the  organization,  s 
it  will  run  for  ten  days  or  two  wee 
probably  in  August. 

Producers  in  all  countries  in  I 
world  will  be  invited  to  participii 
he  said.  Films  will  be  exhibited  ir 
local  theatre.  Awards  will  be  ma 
for  best  film,  best  director,  and  b 
actor  and  actress. 


'Pacific'  in  90  Theatr 

Rodgers  and  Hammerstein's  "Sot 
Pacific"  will  open  tomorrow  at  mi 
than  90  theatres  in  the  metropolit 
area.  Included  in  the  openings  will 
theatres  on  the  RKO,  Skouras,  Cf 
tury,  Randforce,  Loew's,  J.  J.,  a 
Brandt  circuits  and  other  independe 
neighborhood  theatres. 

Wompi  Meeting  Toda: 

NEW  ORLEANS,  Aug.  17.  -  i 
Wompi  monthly  meeting  will  be  he! 
tomorrow  at  Variety  Club  quarte? 
Included  with  the  usual  discussio! 
and  planning  of  activities  will 
that  of  the  forthcoming  third  rur 
mage  sale  in  less  than  a  year. 


Cable  address:  "Quigpubco    nL  York"   S^'o^Zl^f  ^''"^  Q^'S'^^^  Publishing  Company    Inc     1270  'mxtl,   A "}  P"n"pal  capitals  of  the  world.  Moti 

Vice-President;  Leo  J.  Brady,  Secretary  Other  fW  7' P  vr Q^'g'ey,  Jr.,  Vice-President  fheo  T  iL'^  v'  ^"^•'•^f?"^'-  Center,  New  York  20.  Circle  7-310 
as  a  section  of  Motion  Picture  H^ra  d    Television  T^^^^^^  H^-'^'d,    Better  fheatres  and  Befter  R.f'r.  h'^''^^'^^'^^^^^    ^^'^    Treasurer;    Raymond  GallagWj 

class  matter  Sept.  21.  1938.  at  the  PosrOffice  at  Ne J  York   N    Y    under ""th^'  ^  DaUy    Motion  P  ctu^e  Alm?^^^^^^   TeW^s^n'^Af'  ''''^  P^^^^^hed  13  times  a  y.' 

i^ew  lork.  JN.  y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year  Sfi  in  fhi  H    ■        ^i'"?^^'^^  Entered  as  seco 

laiLi  per  year.  ^(,6  in  the  Americas  and  $12  foreign.  Single  copies.  10 


THEY  made  this  year's  big  picture! 


COLUMBIA  PICTURES 
presents 

GARY  COOPER.  RITA  HAYWORTH 
VAMEFLIN- TAB  HUNTER 


in 
the 


WILLIAM  GOETZ 

Production  of 


co-starring 


RICHARD  CONTE .  MICHAEL  CALLAN 


Directed  by 

ROBERT  ROSSEN 

A  GOETZ-BARODA 
PRODUCTIOf^ 
From  the  Novel  by 
GLENDON  SWARTHOUT 
Screenplay  by 

IVAN  MOFFAT,  ROBERT  ROSSEN 

CINEMASCOPF 
In 

EASTMAN 

COLOR 


RITA  HAYWORTH 

as  Adelaide  Geary 


VAN  HEFLIN 

as  Sergeant  Chawk 


RICHARD  CONTE 

as  Corporal  Trubee 


PRINTED  IN  U.; 


uesday,  August  18,  1959 


Motion  Picture  Daily 


5 


Jelevision  Today 

i 

Vox  Buys  TV  Who's  Where 


I       ( Continued  from  page  1 ) 
j    closing.  In  addition,  the  station 
Isumes   $600,000    in   forward  film 
mmitments. 

I  The  sale  is  subject  to  approval  by 
je  Federal  Communications  Commis- 
m. 

Control  of  KMSP-TV  was  acquired 
'  NTA  in  December,  1957,  via  pur- 

i  ase  of  75  per  cent  of  the  stock  in 
lited  Television,  Inc.  NTA  later  be- 
me   100  per   cent  owner   of  the 

iition  in  February,  1958,  when  it 
quired  the  remaining  25  per  cent 

I  the  station  then  held  by  Loew's, 

1  NTA  now  owns  and  will  continue 
I  operate  WNTA-TV  (Channel  13) 
d  WNTA-AM  and  FM  in  the  New 
j  )rk  metropolitan  area.  In  addition, 
iitional  Theatres,  NTA's  parent 
;  mpany,  owns  and  operates  WDAF- 
||7  and  WDAF-radio  in  Kansas  City, 

r-   , 

eporf  on  Hawaii  Set 
s  Special  Over  CBS 

■'The  Blended  American,"  a  special 
Dort  on  Hawaii,  will  be  broadcast 
WCBS-TV,    Tuesday,    Aug.  25 

/CBS-TV,  Channel  2,  7:30-8:00 
M.).  "The  George  Bums  and  Gracie 
len  Show"  will  be  pre-empted  for 
is  special  program. 
The  documentary  report  on  the 
th,  and  newest,  state  of  the  union 
md  the  only  one  in  which  white 

i  ople  are  a  minority,  and  where  the 
■gest  racial  group  is  Japanese  and 

1  smallest  is  Negro— stresses  the 
i  ;lting-pot  aspect  of  the  Pacific  Is- 

ids,  where  "the  races  of  mankind 

2  merging  into  one." 

"A  successful  laboratory  of  human 
otherhood,"  President  Dwight  D. 
I  senliower  has  termed  Hawaii,  and  it 
in  the  light  of  this  description  that 
Mrter  Ed  Fleming  interviews  labor 
okesmen,  businessmen  and  families, 
nong  those  interviewed  is  the  Rev. 
nies  Cox  of  Virginia,  an  Episcopali- 
minister  whose  Hawaiian  flock  con- 
Is  of  all  the  islands'  racial  and  eth- 
-  groups. 

The  Blended  American,"  a  KNXT 
.OS  Angeles)   News  Production,  is 
!  aduced  by  Sam  Zelman  and  directed 
Jim  Johnson. 


hree  Singers  Signed 
or  Sullivan  Show 

Three  singers,  Bobby  Darin, 
ankie  Laine  and  Teresa  Brewer, 
cl  comedian  Myron  Cohen  will  head- 
e  "The  Ed  Sullivan  Show"  on  the 
iS  Television  Network,  Sunday, 
pt.  6  (8:00-9:00  P.M.,  EDT). 
Specially  highlighted  on  this  pro- 
im,  which  will  originate  in  New 
■rk's  Madison  Square  Garden,  will 
the  20th  Edition  of  John  H.  Har- 
"Icecapades." 


Robert  M.  Weitnian  has  been  ap- 
pointed to  the  newly-created  post  of 
CBS  Television  Network  vice-presi- 
dent, independent  productions,  it  was 
announced  by  Oscar  Katz,  vice-pres- 
ident, network  programs.  Weitman's 
appointment  places  him  on  the  same 
administrative  level  with  Michael  J. 
Dann,  vice-president,  network  pro- 
grams, New  York,  and  William  Dozier, 
vice-president,  programs,  Hollywood, 
with  all  three  reporting  directly  to 
Katz. 

□ 

Dean  Behrend  has  joined  the  staff 
of  the  WCBS-TV  sales  development 
and  research  department  as  supervi- 
sor of  sales  development,  it  was  an- 
nounced by  Walter  Stein,  the  station's 
director  of  research  and  sales  devel- 
opment. 

New  Policy  Set  for 
'Death  Valley  Days' 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Aug.  17.  -  "Death 
Valley  Days,"  one  the  oldest  syndicat- 
ed TV-filmed  programs,  is  having  its 
face  lifted  and  its  lifeUne  extended. 
"Name"  guest  stars,  top  directors  and 
writers,  and  actual  location  lensing  of 
the  events  will  be  used  to  bring  the 
series  into  sharper  focus  during  the 
1959-60  season. 

Filmaster  Productions  was  named 
by  U.  S.  Borax  and  Chemical  Corpora- 
tion to  incorporate  the  new  production 
values.  Robert  Stabler,  Filmaster's  ex- 
ecutive producer,  in  turn,  appointed 
screen  and  TV  veteran  Nat  Perrin  to 
helm  the  series  as  producer  for 
Filmaster. 

Only  Two  Holdovers 

The  show's  only  holdovers  are  Stan- 
ley "Old  Ranger"  Andrews  as  the 
series'  host-narrator,  and  Ruth  Wood- 
man, its  story  editor  for  the  past  30 
years. 

The  show  itself  is  imique  in  that  it 
is  wholly  owned  by  its  original  spon- 
sor, U.S.  Borax  and  Chemical  Corp., 
which  handles  its  own  syndication  in 
113  cities. 

Skiatron,  Fox  Confess 
Judgment  in  Action 

Skiatron  of  America,  Inc.  and 
Matthew  Fox  confessed  judgment  of 
$60,000  in  the  County  Clerk's  Office 
of  N.Y.  Supreme  Court  yesterday  in 
favor  of  Westington  Electric  Corp. 

The  respondents  had  delivered  two 
promissory  notes  to  Westinghouse  in 
February  of  this  year  for  services 
rendered  in  the  development  of  a  pro- 
duction prototype  of  certain  decoder 
equipment,  not  otherwise  described  in 
the  papers  currently  on  file  in  Su- 
preme Court. 


Expect  Set  Production 
To  Hit  6,400,000 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  17.  -  The 
Commerce  Department  said  it  ex- 
pected television  set  production  to 
zoom  this  year  to  6,400,000  sets,  com- 
pared with  only  about  5,000,000  last 
year. 


Goldstein  to  UA 

( Continued  from  page  1 ) 

over  the  newly-created  post  in  Sep- 
tember and  will  make  hds  headquarters 
in  Hollywood  at  the  UA  Corp.  offices. 

Goldstein,  who  has  served  with 
United  Artists  for  the  past  two  years, 
has  worked  in  close  association  with 
UAR,  handling  haison  between  the 
motion  picture  company  and  its  music 
subsidiary.  As  ^Vest  Coast  represent- 
ative, he  will  contact  music  distribu- 
tors, publishers  and  recording  artists. 
He  will  also  work  on  music  produc- 
tion and  deal  with  producers  of  Unit- 
ed Artists  motion  pictures  on  sound 
track  albums  and  other  music  tie-ups. 

A  veteran  industry  executive,  Gold- 
stein was  general  manager  for  the 
Brandt  Theatres  enterprises.  With 
United  Artists,  he  has  served  as  super- 
visor of  New  York  promotions,  as- 
sistant advertising  manager  and  sales- 
promotion  coordinator. 

Disc  Jockey  Film 

{Continued  from  page  1) 

Hawthorne,  president  of  the  Disc 
Jockey  Association,  Inc. 

The  film,  tentatively  titled  "The 
Big  Platter  Parade,"  will  be  produced 
in  CinemaScope  by  Jack  Leewood, 
with  Hawthorne  representing  the 
Disc  Jockey  Association  as  associate 
producer,  for  release  in  June  1960. 

Time'  Big  at  Roxy 

\\'ith  a  box-office  gross  of  over 
$47,000  for  the  first  three  days  of  its 
premiere  engagement  at  the  Roxy 
Theatre,  Metro  -  Goldwyn  -  Mayer's 
"For  the  First  Time"  is  headed  for  a 
$75,000  week,  tlie  company  said  yes- 
terday. 

Reopen  Theatre 

NEW  ORLEANS,  Aug.  17.  -  The 
F.  T.  McLendon  Theatres  with  home 
base  at  Union  Springs,  Ala.,  has  re- 
opened the  indoor  Frisco  Theatre, 
Friscoe  City,  Ala.  which  had  been 
closed  for  some  time. 


1ST  Moves  in  Phila. 

PHILADELPHIA,  Aug.  17.  -  Na- 
tional Theatre  Supply  Co.  has  moved 
from  1225  Vine  Street  to  their  newly- 
decorated  quarters  on  tlie  southwest 
corner  of  Clarion  and  Vine  Streets. 


55th  St.  Books  'Girls' 

"Young  Girls  Beware,"  French  film, 
will  have  its  American  premiere  show- 
ing on  Saturday  at  the  55th  St.  Play- 
house. It  is  being  released  here  by 
United  Motion  Pictures  Organization. 


Clark  Praises 


(Continued  from  page  1) 
ity"  in  motion  pictures,  entitled  "Too 
Much  Anatomy,"  Clark  pointed  out 
in  his  letter  that  the  public  is  protect- 
ed against  the  obscene  and  that  of- 
fenders can  be  brought  to  trial  and 
punished. 

"This  has  always  seemed  adequate 
protection  to  45  of  our  States  which 
do  not  censor  motion  pictures,"  he 
writes.  "There  is  no  hcense  to  peddle 
obscenity  in  the  United  States,  or  ia 
any  State  in  the  country.  Tlie  media 
of  communication  and  expression,  all 
of  them,  are  responsible  under  the 
lavi'  for  their  acts. 

Welcomes  Responsibility 

"In  our  industry  we  want  to  be  re- 
sponsible and  are  responsible,  and  we 
want  to  be  held  responsible  under  the 
law,  as  are  editors  and  pubhshers,  but 
we  do  object  to  being  singled  out  for 
prior-restraint  censorship. 

"Let  all  be  equal  under  the  law 
...  all  tlie  press  as  well  as  the  pro- 
ducer and  distributor  of  motion  pic- 
tures, and  let  all  be  equally  Uable 
under  law  for  any  violations." 

Rank  Organization 
Books  4  from  MGM 

From  THE  DAILY  Bureau 

LONDON,  Aug.  15.  (By  Air  Mail). 
—The  traditional  release  pattern  be- 
tween MGM  and  Associated  British 
Cinemas  has  officially  been  broken. 

Metro  has  issued  an  announcement 
in  the  following  terms:  "In  Hne  with 
MGM's  new  policy  of  not  being  tied 
to  any  particular  circuit,  the  com- 
pany's impressive  line-up  of  product 
will  be  available  on  a  competitive 
market  basis.  MGM's  pictures  will 
be  distributed  to  independents  as  well 
as  to  major  circuits." 

The  Rank  Organisation  will  play 
four  Metro  releases  in  the  near  future 
which,  under  the  old  and  long-stand- 
ing arrangement,  would  have  gone  to 
ABC.  The  pictures  are:  "Ask  Any 
Girl,"  "The  Worid,  the  Flesh  and  the 
Devil,"  "North  by  Northwest,"  "The 
Naked  Maja." 

"Ask  Any  Girl"  will  be  given  a 
West  End  premiere  at  Rank's  Lei- 
cester Square  Odeon  on  Sept.  10. 

Robt.  Newton  to  Fox 

(Continued  from  page  1) 
with  the  New  York  Journal-American, 
and  for  the  last  three  years  has  worked 
on  the  drama  desk  of  the  paper. 

Prior  to  his  association  with  the 
Journal,  Newton  spent  four  years  in 
the  Navy  Airforce  on  the  aircraft  car- 
rier Antietam. 


M\fAh  For  over  40  Yeais  Service  and 

^^^^M  Quality  has  been  Our  Tradition. 

For  40  YeaiS   l  shovmen  all  over  America  know 

A  Trad  ition    I  j[iey  vrill  get  the  best  when  they 

Of  Service    !  order 


ilLMACK 


Motion  Picture  Daily 


Tuesday,  August  18, 


PEOPLE 


Alice  Lee  Boatwright,  formerly  as- 
sociated with  the  ABC  radio  show  of 
Frank  Farrell,  and  more  recently  cast- 
ing director  for  Goodson  &  Todman 
Productions,  has  been  added  to  the 
publicity  staff  of  Universal-Interna- 
tional to  work  in  New  York  in  con- 
nection with  the  promotion  of  "Pillow 
Talk." 

□ 

Lou  Brown  on  Sept.  1  will  assume 
duties  as  director  of  advertising-pub- 
licity for  Loew's  Boston  Theatres,  Inc. 
He  will  handle  this  responsibility  in 
addition  to  continuing  his  supervision 
of  promotion  for  Loew's  Poh-New 
England  Theatres,  Inc.,  in  Connecti- 
cut and  Massachusetts. 

□ 

George  Lewis,  long  ill,  has  retired 
from  National  Theatre  Supply  Co., 
Philadelphia. 

□ 

Edward  Gearing,  who  has  been 
with  the  Washington  Circuit,  Cleve- 
land, for  the  past  30  years,  has  been 
named  manager  of  the  Haltnorth 
Theatre,  succeeding  James  Williams, 
who  has  resigned. 

□ 

Vernon  Kline  has  been  named  man- 
ager of  tlie  Strand  Theatre,  Philadel- 
phia, for  Abe  Sunberg. 

□ 

Samuel  Goldwyn  and  Dore  Schary 
will  be  among  the  speakers  at  the 
Ninth  Annual  Cracker  Barrel,  Amer- 
icana, at  the  Lake  Tarleton  Club's 
\\'hite  Mountains  Festival  of  the 
Seven  Arts,  Aug.  15-30. 

□ 

Anne  Nelson,  director  of  business 
affairs  for  CBS  Radio  in  Hollywood 
for  the  last  five  years,  has  been  trans- 
ferred to  the  business  affairs  depart- 
ment of  the  CBS  Television  Network, 
it  was  announced  by  Philip  Feldman, 
CBS  Television  Network  vice-presi- 
dent and  business  manager  of  talent 
and  contract  properties,  Hollywood. 

Laurel,  Hardy  Returning 
Via  Doff,  Rooney  Firm 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  17.  -  Rights 
to  motion  picture  characterization  of 
Laurel  and  Hardy  for  a  full-length 
theatrical  film  has  been  secured  from 
Ben  Shipman,  attorney  for  Stan  Lau- 
rel and  the  Oliver  Hardy  estate,  by 
Red  Doff  and  Mickey  Rooney  on  be- 
half of  their  Fryman  Enterprises. 


The  ¥Bl  Story 


Censor  shi] 


 CONTINUED  FROM  PAGE  I 

will  be  attracted  to  the  film  as  much  as  men.  Further,  the  violence  is 
not  so  brutal  that  children  should  be  excluded.  "The  FBI  Story"  is  fam- 
ily entertainment  all-around. 

It  does  not,  of  course,  follow  the  pattern  of  the  Whitehead  book.  That 
was  primarily  a  history  of  the  organization  of  the  FBI  with  many  of  the 
more  famous  cases  it  has  handled  over  the  vears  described  at  factual 
length. 

On  the  screen  several  of  these  same  cases  are  ones  in  which  the  hero 
becomes  involved.  Sketched  in  mainlv  as  background  are  shoot-it-out  en- 
counters with  "Baby  Face"  Nelson,  "Prett)'  Boy"  Floyd,  and  John  Dilling- 
er.  There  are  also  brief  glimpses  of  the  training  methods  of  the  FBI  and 
shots  of  its  extensive  research  laboratories  and  facilities. 

Dealt  with  in  greater  detail  are  three  cases  in  which  the  hero  plays 
a  part.  These  include  the  unmasking  of  a  murderer  of  several  Indians 
in  an  Oklahoma  oil  boom  town  in  which  Stewart  poses  as  a  cattle  dealer 
to  gather  evidence.  Later  Stewart  goes  to  South  America  to  relieve  three 
FBI  agents  of  duty  there,  and  he  has  a  narrow  escape  in  a  "cliff-hanging" 
scene  in  the  jungle.  In  the  climax  Stewart  leads  in  the  trickv  business 
of  tracking  down  a  Communist  sp\'  in  New  York  Citv.  All  this  is  tvpical 
G-man  stuflF  familiar  from  other  films,  but  LeRoy  directs  the  episodes 
w  ith  rajjid  pace  and  style. 

As  for  the  hero  in  private  life,  he  is  delineated  as  a  typical  All-Ameri- 
can  husband  and  father.  What  happens  to  him  and  his  familv  is  the 
stuflF  of  which  many  a  domestic  drama  has  been  made.  His  wife  wants 
him  to  quit  his  job  because  of  its  dangers,  and  they  quarrel  several  times 
about  this.  At  one  point  she  leaves  him  for  several  months,  taking  their 
three  children  along.  They  endure  such  other  trials  as  the  death  of  a 
close  family  friend  and  fellow  agent  and,  later,  the  death  of  their  only 
son  in  the  attack  on  Iwo  Jima. 

The  scene  in  which  the  parents  receive  the  telegram  notifying  them 
of  the  demise  of  their  son  and  then  comfort  each  other  in  their  grief  had 
the  ladies  in  the  audience  at  the  press  screening  reaching  for  handker- 
chiefs. 

This  reaction  was  a  ti-ibute  to  the  sensitive,  dignified  plaving  of  Stewart 
and  that  of  lovely  Vera  Miles  as  his  wife.  The  generally  capable  sup- 
porting cast  includes  Nick  Adams,  Diane  Jergens,  Jean  Willes,  Jovce 
Tavlor,  Victor  Millan  and  others. 

Many  scenes  in  the  film  were  shot  on  location  in  Washington,  D.C., 
and  New  York  City. 

Running  time,  149  minutes.  General  classification.  Release,  in  October. 

Richard  Gertner 


$2fi00,000  Gross  for 
'Murder'  in  Six  iVeefrs 

Otto  Preminger's  "Anatomy  of  a 
Murder,"  in  release  only  six  weeks,  has 
already  passed  the  $2,000,000  mark  in 
grosses,  it  was  announced  yesterday 
by  Rube  Jackter,  Columbia  Pictures 
vice-president  and  general  sales  man- 
ager. 

"Anatomy"  has  been  held  over  in 
every  one  of  its  first  99  key  city  en- 
gagements, Jackter  said,  and  it  is  still 
playing  in  68  of  these  situations,  with 
no  end  in  sight.  Even  more  significant, 
Jackter  declared,  is  the  film's  staying 
power  as  e\'idenced  in  repeated  in- 


stances of  holdover  grosses  surpass- 
ing the  take  for  previous  weeks. 

Citing  specific  examples,  the  general 
sales  manager  noted  that  the  fifth 
week  at  the  Car^'  Theatre  in  Boston 
was  bigger  than  the  second,  third  and 
fourth  weeks.  At  both  the  Criterion 
and  Plaza  Theatres  in  New  York,  the 
sixth  week  topped  the  preceding  stan- 
za. The  sixth  session  at  the  Warner 
Beverly  in  Los  Angeles  was  higher 
than  the  fourth  and  fifth. 

At  the  Elmwood  in  Providence,  the 
fourth  week  outgrossed  the  second 
and  third.  In  Baltimore,  the  Stanley 
Theatre  showed  a  big  increase  in  the 
third  week  over  the  second.  At  the 
Uptown  in  Salt  Lake  City  and  the 
Century  in  Buffalo,  the  fourth  week 
was  bigger  than  the  third. 


( Continued  from  page  1 ) 
tors  who  recently  joined  with  S 
Judiciary  Committee  chairman  ] 
land  (D.,  Miss.)  in  proposing  a  cc 
tutional  amendment  guaranteeing 
rights  of  the  states  to  enact  legisl: 
on  "questions  of  decency  and  m 
ity."  The  amendment  was  a  reai 
to  a  Supreme  Court  decision  pe 
ting  distribution  of  the  film  versir 
"Lady  Chatterley's  Lover." 

Today,  however,  Kefauver  said 
was  afraid  the  earlier  proposal 
too  sweeping  in  the  power  it  gav 
states.  He,  Eastland,  and  Senator 
madge  (D.,  Ca. ),  also  a  co-spc 
of  the  earlier  amendment,  propos.  , 
new    amendment    substituting  i 
standard   of   "obscenity"  inste;r 
"decency  and  morality." 

Text  of  Amendment 

The  amendment  declares  "frci 
of  speech  and  freedom  of  the  j 
shall  not  extend  to  the  pubfica 
manufacture,  sale,   dissemination  j. 
distribution  of  obscene  material,  id 
both  the  Congress  and  the  states  iv 
enact  legislation  with  respect  to  i- 
prohibition  thereof.   Material  is  b 
scene  if,  applying  contemporary  ci 
munity  standards,  its  dominant  th  i 
taken  as  a  whole  appeals  to  the  p  i 
ent  interest  of  the  average  pers . 
This  definition  of  obscenity  is  one 
in  recent  Supreme  Court  decisior 

Unlike  the  earlier  amendment 
new  amendment  makes  clear  that 
the  states  and  Federal  Govemr 
would  have  jurisdiction.  Kefa 
said  he  was  afraid  the  earlier  am- 
ment  might  be  interpreted  as  den 
federal  jurisdiction  in  the  field, 
quently,  he  said,  pornography  mu 
controlled  by  joint  federal  and 
action. 

In  his  statement,  Kefauver  saic 
did  not  believe  many  Amerii 
favored  censorship  either  by  the  i 
eral  Government  or  the  states, 
that  "they  desire  and  expect  there 
be  some  effective  control  over  tl 
lowest  members  of  society  who  n 
their  living  by  purveying  filth  to 
immature  members  of  our  society.' 
said  his  felt  his  amendment  was 
attempt  to  meet  the  problem  wdtK 
censorship. 

Wm.  Prewitt,  Sr,,  Di 

GATESVILLE,  Tex.,  Aug.  17.' 
William  Prewitt,  Sr.,  associated  i 
his  son  some  10  or  more  years 
in  the  operation  of  Associated  Tf 
tres.  New  Orleans  and  who 
charge  of  that  circuit's  Kosciu; 
Miss.,  theatres,  died  here  follow 
a  lengthy  illness. 


THE  GEVAERT  CO. 
OF  AMERICA,  INC. 


Photographic     materials  of     extraordinary  quality  for  over  half  a  century 


Sales  Offices 
and  Warehouses 
at 


321  West  54th  Street 

New  York  19 
New  York 


^^^1  ■'■   I   ■   ■   I    ■  'fl 


6601  N.  Lincoln  Ave. 

Lincolnwood,  III. 
(Chicago) 


6370  Santa  Monica 
Blvd. 

Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


I  ■  •  I  ■  I  ■  •  I  •  ■  I  I  I  I  I  g 


I 


1925  Blake  St. 

Denver  2 
Colorado  || 

■  ■  ■  ■  i  1 


A  Comple 
Line  of 
Professior 
Cine  Film? 


S'OL.  86,  NO.  35 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  AUGUST  19,  1959 


TEN  CENTS 


In  Manhattan 


Theatres  Lose 
$50,000  in 
Power  Failure 


18  to  20  Houses  Were 
Involved  in  Blackout 


j  An  estimated  18  to  20  Manhattan 
lieatres  lost  approximately  $50,000  in 
jiatronage  in  Monday's  power  failure 
I  hat  blacked  out  the  West  Side  from 
,59th  Street  to  110th  Street,  the  East 
i  )ide  from  74th  Street  to  110th,  and 
i,  rom  the  Hudson  River  to  the  East 
illiliver. 

However,  other  theatres  bordering 
n)n  the  blacked-out  area  did  better 
i|:han  usual  business  Monday  afternoon 
jmd  night  and  attributed  most  of  the 
ncrease  to  the  closing  of  affected 
:heatres  and  the  darkening  of  home 
md  tavern  television  sets  due  to  the 
Dower  failure. 

The  blackout  began  shortly  before 
3  P.M.  and  lasted  in  most  areas  until 
jiear  midnight,  too  late  for  theatres  to 
•eopen.  All  those  affected  were  back 
,)n  regular  operating  schedules  yes- 
erday. 

A  spokesman  for  Loew's  Theatres 
( Continued  on  page  4 ) 

irrangements  Finished 
for  ACE'MPAA  Meeting 

The  top  conference  committees  of 
{he  American  Congress  of  Exhibitors 
md  the  Motion  Picture  Association  of 
'^erica  will  meet  in  the  latter's  board 
com  here  at  11  A.M.  next  Tuesday, 
'n  the  second  of  the  top  level  exhibi- 
'or-distributor  emergency  conferences. 
Discussions  will  be  continued  dur- 
i  Continued  on  page  6) 

Sid  Pink's  'Cinemagic' 
Slated  for  November 


Youngstein  Transferring  to  Coast  Temporarily 
In  Move  'To  Serve  U,A.  Producers  Better' 

Max  Youngstein,  United  Artists  vice-president,  whose  activities  in  months 
past  have  been  increasingly  concerned  with  production  matters,  will  establish 
temporary  headquarters  in  Hollywood  shortly  after  Labor  Day,  he  confirmed 
yesterday. 

Youngstein  said  he  was  undertaking  the  move  because 
it  would  enable  him  to  better  serve  United  Artists'  pro- 
ducers, "whether  in  matters  of  promotion,  production 
or  records."  He  added  that  by  taking  his  family  with 
him  he  also  would  be  enabled  to  spend  more  time 
with  them  than  would  be  possible  if  he  remained  in  the 
East  and  conformed  to  the  heavy  schedule  of  Coast 
trips  that  would  then  confront  him. 

"The  move  has  no  other  significance,"  Youngstein 
said.  "Nothing  else  is  to  be  changed." 

Roger   Lewis,   in   charge   of   U.A.  advertising-pub- 
licity, recently  was  elected  a  vice-president  of  the  corn- 
Max  Youngstein       pany  and  a  series  of  executive  promotions  throughout 
the  department  were  made  simultaneously,  giving  effect 
to  U.A.'s  new  intercontinental  promotion  organization. 


Demonstrate  Victoria 
70mm  Proiector  Here 

Demonstrations  of  the  Victoria-X 
70/35mm  projector  are  being  con- 
ducted here  this  week,  through  Fri- 
day, by  the  Cinematograph  division 
of  Joe  Hornstein,  Inc.,  at  341  West 
44th  Street,  company  headquarters 
and  display  rooms.  Cinematograph  is 
the  American  distributor  of  the  Vic- 
toria-X, which  is  manufactured  by 
Cinemeccanica  of  Milan,  Italy,  one  of 
the  Europe's  leading  developers  of 
motion  picture  equipment. 

In  announcing  the  series  of  demon- 
strations, George  Hornstein,  president 
(Continued  on  page  2) 


Skouras'  USSR  Report 
To  Company  Heads 


Spyros  Skouras,  20th  Century-Fox 
president,  will  make  a  special  report 
to  company  presidents  and  foreign 
department  heads  of  major  companies 
on  his  recent  visit  to  Moscow  and 
other  European  capitals  at  a  dinner  at 
21  Club  here  next  Tuesday  evening. 
Eric  Johnston,  president,  and  other 
MPEA  officials  also  will  be  present. 

Skouras  attended  the  opening  of  the 
American  Exhibition  in  Moscow  as  a 
representative  of  our  government  and 
also  was  a  visitor  to  the  Moscow  Film 
Festival.  He  returned  last  weekend. 


REVIEW: 

But  Not  For  Me 

Perlberg-Seaton — Paramount — VistaVision 


Here's  a  snappy  romantic  comedy  that  should  play  well  in  any  situation. 
One  of  those  slick  backstage  accounts  of  people  in  the  theatrical  whirl, 
the  VistaVision  production  benefits  immeasurably  from  the  performances 
of  four  stars  whose  names  will  look  mighty  imposing  on  theatre  marquees 
everywhere. 

The  first  of  these  is  Clark  Gable,  who  again  proves  himself  to  be  one 
of  the  best  natural  comedians  in  pictures  today.  Gable  is  so  confident  of 
his  every  move  that  it's  a  pleasure  to  just  sit  back  and  watch  a  real  pro- 
fessional at  work.  And  when  it  comes  to  playing  a  producer  who's  more 
than  just  a  bit  sensitive  about  his  age,  no  one  could  get  a  bigger  audience 
TELEVISION  TODAY— page  5  response  than  Gable,  who,  because  of  the  virile  image  he  has  built  up 
 .   ( Continued  on  page  6 ) 


By  SAMUEL  D.  BERNS 
HOLLYWOOD,  Aug.  18.  -  Sid 
'ink,  West  Coast  exhibitor,  with  oc- 
■asional  interests  in  independent  film 
listribution,  will  bring  "Cinemagic"  to 
he  nation  s  screens  by  Thanksgiving, 
le  told  the  press  at  a  reception  in  his 
( Continued  on  page  6) 


In  31  Cities 

National  Radio 
Time  for  Local 
Film  Openings 

MGM  Sets  36  Independent 
Stations  in  ^Kiss'  Campaign 

A  method  of  purchasing  national 
radio  broadcasting  time  keyed  to  a 
campaign  for  local  openings  of  a  sin- 
gle picture  is  being  put  to  the  test 
by  M-G-M  in  31  key  cities  across  the 
country  on  behalf  of  its  new  release, 
"It  Started  With  a  Kiss."  It  is  esti- 
mated that  the  campaign  will  reach 
70  per  cent  of  the  nation's  radio  lis- 
teners. M-G-M  terms  it  the  "first  na- 
tional radio  spectacular." 

The  package,  developed  with 
M-G-M's  advertising-publicity  depart- 
ment by  John  Blair  &  Company,  sta- 
tion representatives,  and  Donahue  & 
Coe,  M-G-M's  advertising  agency,  in- 
volves 36  leading  independent  stations 
in  31  key  cities.  Timed  to  the  openings 
of  the  picture,  the  basic  campaign  will 
give  M-G-M  a  minimum  of  126  an- 
nouncements on  each  station,  at  least 
one  per  hour  every  day  from  6:00 
A.M.  to  midnight,  from  the  Monday 
before  opening  through  the  first  Sun- 
day. 

In  addition,  each  station  will  throw 
( Continued  on  page  4 ) 

Wall  St.  Firm  Sees 
Loew's  Dividend  Soon 

Expectations  that  Loew's,  Inc.,  will 
declare  a  dividend  of  from  $1.40  to 
$1.50  at  the  board  of  directors  meet- 
ing here  next  Tuesday  are  expressed 
by  Herzfeld  &  Stem,  New  York  Stock 
Exchange  firm,  in  a  prospectus  on  the 
company. 

The  dividend,  if  declared,  will  be 
(Continued  on  page  6) 

Tax  Relief  Limitation 
Rejected  by  House  Unit 

By  J.  A.  OTTEN 

WASHINGTON,  Aug.  18.  -  Tne 
House  Ways  and  Means  Committee 
today  rejected  a  Treasury  Department 
suggestion  that  proposed  tax  relief  on 
foreign  earnings  be  limited  to  under- 
( Continued  on  page  6) 


Motion  Picture  Daily 


Wednesday,  August  19,  ]  I9 


PEHSDML 
MEIVTIDI 


MORTON  NATHANSON,  United 
Artists  director  of  international 
advertising-publicity,  will  leave  New 
York  today  for  Washington. 

• 

Eugene  Picker,  president  of  Loew's 
Theatres,  and  John  F.  Murphy,  ex- 
ecutive vice-president,  have  delayed 
until  tomorrow,  their  return  from  an 
out-of-town  circuit  visit. 

• 

Francis  M.  Winikus,  European  as- 
sistant to  Max  E.  Youngstein,  vice- 
president  of  United  Artists,  will  leave 
New  York  today  for  Hollywood. 
• 

Pete  Howell,  AUied  Artists  booker 
in  Atlanta,  has  left  there  with  his  fam- 
ily for  a  vacation  in  Florida. 

• 

Haya  Harareet,  who  has  the  role 
of  Esther  in  M-G-M's  forthcoming 
"Ben-Hur,"  has  arrived  in  New  York 
from  Israel. 

• 

DAvm  V.  Picker,  United  Artists 
Records  executive  vice-president,  will 
leave  here  today  for  a  tour  of  key 
cities  of  the  South. 

• 

William  Murphy,  Jr.,  manager  of 
Southeastern  Theatre  Equipment,  Inc., 
New  Orleans,  is  convalescing  at  home 
there  following  surgery. 

• 

Douglas  Snuc,  producer-director 
of  Allied  Artists'  forthcoming  "Streets 
of  Montmartre,"  will  leave  here  in 
mid-September  for  Paris. 


'Blue  Angel'  to  Bow 
At  Paramount  Sept.  4 

Twentieth  Century-Fox's  "The 
Blue  Angel,"  starring  Curt  Jurgens 
and  May  Britt,  will  have  its  world 
premiere  engagement  at  the  Para- 
mount Theatre  here  beginning  Sept.  4, 

The  picture  follows.  .^Jie  current  en- 
gagement of  "A  .Private's  Affair"  at 
the  Broadway  showcase. 

Att:  ALL  THEATRES 

jtsSCREEn 
TimE!  Q 

NATIONAL  SCREEN'S  8 
BIG  NEW  PROMOTIONAL  5 
BUSINESS  BUILDER  0 

^OU/l  copy  available  at  your  Q 

NATIONAL  SCREEN  EXCHANGE  0 


levy  7s  /fearrf  af  (i^\\n^ 
Of  Connecticut  MPTO 

special  to  THE  DAILY 
STRATFORD,  Conn.,  Aug.  18.  - 
Poor  weather  in  the  form  of  warm 
rain  failed  to  dampen  enthusiasm  at 
the  annual  Motion  Picture  Theatre 
Owners  of  Connecticut  outing  today 
on  the  picturesque  Mill  River  Coun- 
try Club  grounds.  Exhibition  and  dis- 
tribution representatives  from  key  At- 
lantic seaboard  points  gathered  for 
the  traditional  festive  occasion. 

Post-dinner  commentary  by  top  in- 
dustry figures,  included  an  address 
by  Herman  M.  Levy,  general  counsel 
of  Theatre  Owners  of  America,  citing 
a  promising  future  for  theatrical  mo- 
tion pictures  on  the  national  scene. 
More  than  250  attended  the  event. 


Douglas,  Lipton  Here 
For  'Spartacus'  Talks 

Kirk  Douglas  and  David  A.  Lipton, 
Universal  Pictures  Company  vice- 
president,  will  arrive  here  today  to 
confer  with  Universal  home  office  ex- 
ecutives on  sales  and  promotion  plans 
for  "Spartacus,"  the  Bryna  production 
in  which  Douglas  stars. 

Douglas  will  participate  in  a  series 
of  meetings  with  the  Universal  sales 
cabinet  and  with  Lipton  in  home  of- 
fice meetings  with  Eastern  advertising 
and  publicity  department  executives 
headed  by  Charles  Simonelli,  Eastern 
advertising  and  publicity  department 
manager;  Jeff  Livingston,  Eastern 
advertising  manager;  Herman  Kass, 
Eastern  exploitation  manager,  and 
Paul  Kamey,  assistant  Eastern  pub- 
licity department  manager.  They  will 
be  joined  in  the  New  York  meetings 
by  Stan  Margulies,  Bryna  ad-pub- 
licity department  manager.  They  will 
in  New  York  from  Europe. 

Production  Shows  Rise; 
33  Films  Before  Camera 

Ftok  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  18.  -  Pro- 
duction took  a  rise  this  week  with  the 
start  of  four  pictures,  bringing  the 
total  to  33.  Only  one  was  completed, 
Jack  Webb's  "-30-"  five  days  ahead 
of  schedule.  •  • 

Started  were:  "Swiss  IPamily  Rob- 
inson" (Walt  Disney  Production- 
Technicolor  and  Panavision);  "Bay  of 
Naples"  (Scribe  Production  for  Para- 
mount in  Vista  Vision  &  Technicolor); 
"Hell  Bent  for  Paradis^'  (Universal- 
International— CinemaScope);  "Kirby's 
Gander"  (Tiger  Production— Inde- 
pendent). 


^Magician^  Here  Aug.  27 

Ingmar  Bergman's  new  film,  "The 
Magician,"  will  have  its  American  pre- 
miere on  the  evening  of  Aug.  27  at 
the  Fifth  Avenue  Cinema  here.  It  is 
a  Janus  Films'  release. 


free  Pennies  Stunt 
Promotes  Kaye  Film 

special  to  THE  DAILY 
DENVER,  Colo.,  Aug.  18.  -  The 
Denham  Theatre  here  has  been  giving 
away  money  as  a  means  of  attracting 
customers.  It  was  all  part  of  the  pro- 
motion campaign  the  theatre  had  go- 
ing for  Paramount's  "The  Five  Pen- 
nies," starring  Danny  Kaye. 

All  persons  in  town  named  Penney, 
Penny,  Nichols  and  Nickle  received  in 
the  mails  each  day  for  five  successive 
days  a  single  penny  accompained  by  a 
portion  of  the  lyrics  of  the  film's  title 
song.  Finally  they  received  a  card  in- 
dicating that  five  pennies  and  the  card 
would  admit  one  person  to  the  Den- 
ham to  see  "The  Five  Pennies"  when 
accompanied  by  one  paid  admission. 
Opinion-makers  and  film  critics  also 
were  recipients  of  the  pennies  and 
card. 

Other  promotion  stunts  used  by  the 
theatre  on  behalf  of  the  fihn  were 
music  store  tieups  involving  the  giving 
away  of  records  of  music  from  the 
film,  a  tieup  with  J.  C.  Penney  De- 
partment Store  for  a  special  "five 
pennies"  sale,  and  a  mobile  dixieland 
band  that  played  for  lunch  hour 
pedestrians  at  main  intersections  dur- 
ing the  picture's  first  week. 

P.  S.  "The  Five  Pennies"  did  big 
business  at  the  Denham. 


Demonstratici 


'Tinglers'  Successful; 
Castle  Orders  100,000 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  18.  -  Based 
on  successful  results  of  "The  Tingler" 
test  engagements  in  Detroit  and  Bal- 
timore, William  Castle,  who  produced 
and  directed  the  film  as  his  initial  Wil- 
liam Castle  and  Associates  production 
for  Columbia  release,  has  placed  an 
order  for  immediate  delivery  of  an 
additional  100,000  tinglers. 


Shpetner  to  Paramount 

HOLLYWOOD,  Aug.  18.  -  Jack 
Karp,  Paramount  studio  head,  today 
announced  the  signing  of  Shpetner 
Productions,  headed  by  Stan  Shpet- 
ner, in  line  with  the  studio's  an- 
nounced policy  of  expansion  with 
particular  emphasis  on  attracting  new 
talent. 


'Hot'  Sets  UA  Record 

United  Artists'  "Some  Like  It  Hot" 
has  set  a  record  on  the  Loew's  Thea- 
tres circuit  in  the  New  York  area  with ' 
a  week's  receipts  of  over  $400,000,  it' 
was  announced  jointly  by  Eugene' 
Picker,  president  of  Loew's  Theatres,' 
and  William  J.  Heineman,  vice-presi-I 
dent  of  UA.  The  total  is  the  highest  I 
ever  registered  by  a  UA  film  on  the  cir-  I 
cuit.  I 


( Continued  from  page  1 ) 
of  Joe  Hornstein,  Inc.,  said  that  '1 
exhibitors  and  projectionists  arc  . 
vited  and  that  a  technical  staff  'I 
be  on  hand  throughout  each  day,  ; ! 
into  the  evening  if  needed,  to  expU 
the  design  and  operating  features 
the  70/35mm  sound  projector.  ] 
Schaeffer,    Cinematograph  engini 
and  Tom  Prendergast,  consulting 
gineer,  are  supervising  the  demonsi 
tions. 

"Previously,"  Hornstein  added, 
showed  the  Victoria-X  to  the  ted 
cal  staffs  of  Loew's  and  several  ot 
circuits,  with  such  enthusiastic  re: 
tion  that  we  believe  all  exhibitors 
projectionists  who  can  do  so  will  w 
to  take  advantage  of  the  demons! 
tions  that  we  are  conducting  for  tl. 
this  week." 

Associated  with  the  sound  pro 
tors  in  the  display  are  all  of  the  oli! 
kmds  of  equipment  and  the  acci 
sories  which  enter  into  an  installaf 
for  70mm  projection  and  related  ni 
ti-channel  sound. 

Europe  Has  60 

Hornstein  pointed  out  that  th 
are  Victoria-X  installations  in  oi 
60  theatres  in  Europe,  the  Mid 
East  and  North  Africa,  and  that 
organization  already  has  equippec 
number  of  theatres  for  70mm  in  ( 
country,  including  the  Century  , 
cuit's  Shore  theatre  in  Huntingt 
N.  Y.;  the  Interstate  circuit's  St: 
theatre  in  Wichita  Falls,  Tex.; 
Center  theatre,  St.  Petersburg,  Fla 

Sturges,  Mirisch  Sign 
Pact  for  'Magnificent' 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  18.  -  "1 
Magnificent  Seven,"  Yul  Brynner  st 
rer  originally  set  for  production 
The  Actor's  Company,  Alciona,  v 
now  be  produced  and  directed 
John  Sturges  for  the  Mirisch-Alp 
Co.,  a  newly  formed  joint  venture  t 
tween  Sturges'  production  compa 
and  the  Mirisch  Co.,  it  was  announc 
today  by  Sturges  and  Harold  Mirisi 

Brynner  will  star  in  the  film 
United  Artists  release. 


Fox  Dividend  40c 

The  board  of  directors  of  20th  Ce 
tury-Fox  yesterday  declared  a  quarti 
ly  dividend  of  40  cents  per  share  p£ 
able  on  Sept.  26  to  stockholders 
record  Sept.  II. 

■J  THE  NEW  PETITE  ROOM  WITH  COLOR 

available  for        Zy.  — 
m         "SUMMIT  SESSIONS" 


,  LUNCHEON  •  COCKTAILS 
DINNER  •  AFTER-THEATRE 


'i^.^^:^^t^\^V^^O^rl^^Jt:^C^t:i^  ^-ac.  Te.eWs.on  Almanac,  K^.e.  E.e..  .  seco 


per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  IC 


go^or 


OPPOR 


that 


Motion  Picture  Daily 


Wednesday,  August  19, 


National  Radio    Theatres  Lose  $50,000 


( Continued  from  page  1 ) 
its  full  promotional  support  behind 
the  campaign,  creating  intense  pene- 
tration. 

The  programming  structure  of  each 
station  will  be  utilized  for  a  substan- 
tial number  of  announcements  tied  in 
with  weather  reports,  traffic  bulletins, 
sports  news,  women's  service  shows, 
and  similar  broadcasts.  Station  disc 
jockeys  and  other  personahties  will 
"adopt"  the  picture  and  sell  it  per- 
sonally to  their  listeners.  Each  station 
will  create  its  own  contests  and  pro- 
motional stunts. 

This  flexibiUty  solves  a  problem  that 
has  long  plagued  motion  picture  com- 
panies who  wanted  to  buy  national 
broadcasting  time.  With  various  open- 
ing dates— dates  liable  to  change— they 
could  not  commit  the  same  dates  and 
times  for  all  cities.  Under  this  plan, 
the  commercials  and  promotions  will 
be  broadcast  at  the  most  effective 
times,  just  before  and  after  the  open- 
ing. If  an  opening  date  should  be 
changed,  the  individual  station  can 
adapt  the  schedule  to  fit  the  new  re- 
quirements. Most  opening  dates  for 
"It  Started  With  a  Kiss"  are  set  for 
the  week  prior  to  Labor  Day. 

Drive  Started  in  New  York 

The  campaign  has  begun  in  New 
York,  where  the  film  opens  at  the  Cap- 
itol Theatre  today,  and  in  Cincinnati 
where  it  will  open  tomorrow. 

In  New  York,  stations  WMGM, 
WINS  and  WABC  are  carrying  the 
heavy  schedule  of  spots  and  promo- 
tions. 

In  Cincinnati,  WCPO  is  the  station, 
and  the  campaign  there  illustrates  the 
power  of  the  package.  The  station  has 
already  run  teaser  announcements 
prior  to  the  campaign's  beginning, 
calling  attention  to  "Iswak  Day"  with 
recordings  of  kiss  sounds;  a  contest 
to  find  the  most  beautiful  lips  in  Cin- 
cinnati; a  motorcade  through  the 
streets  of  the  city  led  by  the  staff  of 
the  station;  on-the-air  interviews 
from  the  lobby  after  a  sneak  preview; 
and  street  ballyhoo  with  models  dis- 
tributing candy  kisses  set  for  opening 
day— all  in  addition  to  the  regular  sat- 
uration spot  commercials,  playing  of 
the  Debbie  Reyonlds  M-G-M  record 
of  the  title  song,  and  the  editorial  sup- 
port of  the  station's  personalities. 

Stations  in  Every  Area 

Stations  participating  in  the  Radio 
Spectacular  are:  WHB,  Kansas  City; 
KFWB  and  KHJ,  Los  Angeles; 
WAKY,  Louisville;  WQAM,  Miami; 
WDGY,  Minneapohs-St.  Paul;  WDSU, 
New  Orleans;  WGH,  Norfolk;  WFIL,' 
Philadelphia;  WWSW,  Pittsburgh; 
KGW,  Portland,  Oregon;  WPRO, 
Providence;  KXOK,  St.  Louis;  KGO 
and  KSFO,  San  Francisco;  WABC 
WMGM  and  WINS,  New  York;' 
WFBR,  Baltimore;  WHDH,  Boston,' 
WLS,  WJJD,  Chicago;  WCPO,  Cin- 
cinnati; KLIF,  Dallas;  KFJZ,  Fort 
Worth;  KTLN,  Denver;  WXYZ,  De- 
troit; KILT,  Houston;  WIBC,  Indian- 
apohs;  KOMG,  Seattle;  WWDC, 
Washington;  W  H  K,  Cleveland; 
WKBW,  Buffalo;  WOKY,  Milwaukee; 
KCBQ,  San  Diego;  WAKE,  Atlanta. 


( Continued  from  page  1 ) 
said  that  while  only  three  of  the  cir- 
cuit's houses  were  affected— the  Or- 
pheum,  Olvmpia  and  83d  Street— the 
loss  for  the  day  could  be  estimated 
at  around  $9,000  as  business  had  been 
excellent  with  the  attraction  "Some 
Like  It  Hot." 

As  soon  as  it  was  known  that  the 
blackout  would  continue  for  some 
hours,  Loew's  Theatres  went  on  its 
radio  station  WMGM  with  announce- 
ments that  the  same  program  which 
had  been  playing  at  the  closed  thea- 
tres was  available  in  nearby  Loew's 
houses. 

Just  how  e£Fective  the  announce- 
ment was  remained  a  question,  inas- 
much as  radio  reception  was  out  along 
with  everything  else  dependent  on 
electric  power  in  the  affected  area. 

Times  Square  Unaffected 

Although  a  strategic  business  section 
of  upper  Broadway  was  blacked  out. 
Times  Square  first  runs  were  open 
as  usual.  In  fact,  managers  of  some 
said  they  knew  positively  they  were 
deriving  some  benefit  from  the  closed 
houses  further  uptown,  as  well  as  from 
the  darkened  television  screens,  when 
they  observed  numerous  customers  at 
the  box  offices  with  flashlights  pro- 
truding from  pockets,  proclaiming  the 
carriers  to  be  refugees  from  the 
blacked-out  area. 

All  of  the  affected  theatres  had 
matinee  performances  in  progress 
when  the  power  failure  occurred. 
Some  refunded  admissions;  others 
issued  tickets  good  for  a  later  date. 
Theatre  operators  said  refunds  to 
those  who  asked  for  them  did  not 
amount  to  much  as  some  had  only  a 
few  hundred  dollars  in  at  the  time 
of  the  blackout  and  others  had  com- 
pleted a  full  first  performance. 

RKO  Houses  Dark 

RKO  Theatres  had  one  house  op- 
erating in  the  affected  area,  the  86th 
Street.  A  circuit  spokesman  said  it  was 
difficult  to  tell  whether  its  unaffected 
theatres  adjacent  to  the  blacked  out 
area  benefited  "because  they  had  been 
doing  good  business  anyhow  with 
'This  Earth  Is  Mine'." 

A  spokesman  for  Independent 
Theatre  Owners  Ass'n.  of  N.  Y.  esti- 
mated that  "at  least  10"  member  thea- 
tres of  the  organization  were  in  the 
blacked  out  area. 

Consolidated  Edison  Co.  spokesmen 
attributed  the  failure  informally  to 
extra  demands  placed  upon  the  serv- 
ice in  the  area  due  to  the  prevailing 
warm,  humid  weather.  However,  an 
official  of  the  city  Department  of 
Water  Supply,  Gas  and  Electricity  laid 
it  to  "operational"  causes.  Con  Ed 
then  said  it  would  be  unable  to  state 
what  had  gone  wrong  until  all  trouble 
spots,  six  or  seven  of  them,  had  their 
defects  submitted  to  laboratory  ex- 
amination. 

Con  Edison  Has  20  Circuits 

The  six  or  seven  faulted  circuits 
were  part  of  a  network  of  20  serving 
the  affected  area.  Con  Ed  shut  off  the 
other  14  while  the  defects  were  traced 
and  repaired  because  the  strain  placed 
on  those  still  functioning  would  have 
made  them  hable  to  damage  which 


FORTHCOMING  RELEASES 


ABBREVIATIONS:  AA,  Allied  Artists;  AIP,  Americar,  International 
Pictures;  BV,  Buena  Vista;  Col,  Columbia;  MGM,  Metro-Goldwyn- 
Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox;  UA,  United 
Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  color;  cs,  Cinema- 
Scope;  te,  Technirama;  vv,  VistaVision;  rs,  Regalscope. 

►  AUGUST 

AA— THE  BAT:  Vincent  Price,  Agnes  Moorehead 

AA— FACE  OF  F]RE:  Cameron  Mitchell,  James  Whitmore 

AIP— SIGN  OF  THE  GLADIATOR,  c,  cs:  Anita  Ekberg,  George  Mcrchall 

BV— THE  BIG  FISHERMAN,  c,  te  70:  Howard  Keel,  Susan  Kohner 

COL— 30-FOOT  BRIDE  OF  CANDY  ROCK:  Lou  Costcllo 

COL— HAVE  ROCKET,  WILL  TRAVEL:  Three  Stooges 

MGM— THE  SCAPEGOAT:  Alec  Guinness,  Bette  Davis 

MGM— THE  BIG  OPERATOR:  Mickey  Rooney,  Mamie  Van  Doren 

PAR— THE  FIVE  PENNIES,  c,  vv:  Danny  Kaye,  Barbara  Bel  Geddes 

20-FOX— A  PRIVATE'S  AFFAIR,  c,  cs:  Sal  Mineo,  Gary  Crosby 

20-FOX— RETURN  OF  THE  FLY,  rs:  Vincent  Price 

20-FOX-THE  ALLIGATOR  PEOPLE,  c,  cs:  Lon  Chaney,  Beverly  Garland 

20-FOX— BLUE  DENIM,  cs:  Carol  Lynley,  Brandon  de  Wilde 

UA— THE  RABBIT  TRAP:  Ernest  Borgnine,  David  Brian 

UA— THE  DEVIL'S  DISCIPLE:  Burt  Lancaster,  Kirk  Douglas 

UA— CRY  TOUGH:  John  Saxon,  Linda  Crlstol 

WB— JOHN  PAUL  JONES,  c,  te:  Robert  Stack,  Bette  Davis 

►  SEPTEMBER 

AA— WEB  OF  EVIDENCE:  Van  Johnson,  Vera  Miles 

AA— CALLING  NORTH  POLE,  c,  cs:  Curt  Jurgens,  Dawn  Addams 

AIP— THE  GIRL  ON  DEATH  ROW 

AIP— THE  JAILBREAKERS:  Robert  Hutton,  Mary  Castle 

MGM— FOR  THE  FIRST  TIME,  c,  cs:  Mario  Lanza,  Zsa  Zsa  Gabor 

MGM— TARZAN,  THE  APE  MAN,  c:  Denny  Miller 

MGM— IT  STARTED  WITH  A  KISS,  c,  cs:  Debbie  Reynolds,  Glenn  Ford 

PAR— THAT  KIND  OF  WOMAN:  Sophia  Loren,  Tab  Hunter 

20-FOX— BLUE  ANGEL,  c,  cs:  Curt  Jurgens,  May  Britt 

20-FOX— THE  OREGON  TRAIL,  c,  cs:  Fred  MocMurray,  Nina  Shipman 

UA— CAST  A  LONG  SHADOW,  c:  Audie  Murphy,  Terry  Moore 

UA— TAKE  A  GIANT  STEP:  Johnny  Nash 

WB— LOOK  BACK  IN  ANGER:  Richard  Burton,  Claire  Bloom 

WB-YELLOWSTONE  KELLY,  c:  Clint  Walker,  Ed  Byrnes 

►  OCTOBER 

AIP— THE  HAUNTED  HOUSE  OF  USHER,  c,  cs 

AIP— THE  LIVING  DEAD:  Barboura  Morris,  Dick  Miller 

BV— JUNGLE  CAT,  c:  wildlife  feature 

COL— THE  TINGLER:  Vincent  Price,  Judith  Evelyn 

COL— THEY  CAME  TO  CORDURA,  c,  cs:  Gary  Cooper,  Rita  Hayworth 

COL— THE  CRIMSON  KIMONO:  Victoria  Shaw,  Glenn  Corbett 

COL— THE  MOUSE  THAT  ROARED,  c:  Jean  Seberg,  Peter  Sellers 

MGM— GIRLS'  TOWN:  Mamie  Van  Dorcn,  Pai.1  Anka 

MGM— LIBEL:  Dirk  Bogarde,  Olivia  De  Havilond 

PAR— BUT  NOT  FOR  ME,  vv:  Clark  Gable,  Carroll  Baker 

20-FOX-THE  BEST  OF  EVERYTHING,  c,  cs:  Hope  Lange,  Joan  Crawford 

20-FOX— FIVE  GATES  TO  HELL,  cs:  Dolores  Mictiaels,  Patricia  Owens 

UA-THE  WONDERFUL  COUNTRY,  c:  Robert  Mitchum,  Julie  London 

UA— TIMBUCTU:  Victor  Mature,  Yvonne  DeCarlo 

UA— COUNTERPLOT:  Forrest  Tucker,  Allison  Hayes 

UNI— PILLOW  TALK,  c,  cs:  Rock  Hudson,  Doris  Day 

WB— THE  FBI  STORY,  c:  James  Stewart,  Vera  Miles 


i 


might  have  required  months  to  repair, 
it  was  said. 

The  power  failure  affected  an  esti- 
mated 500,000  residents  of  the  two 
areas  and  all  business  establishments, 
transportation,  traffic  hght,  refrigera- 
tion, elevator  service,  and  other  facili- 
ties dependent  upon  electric  light  and 
power  therein. 


'Giants'  Acquired 

"The  Little  Giants,"  starring 
Monterey,    Mexico,    Little  Lea^ 
World  Champions,  has  been  acquii 
by  Continental  Distributing,  Inc., 
release  in  the  United  States  and  C 
ada,   it   was   announced   by  In^ 
Wormser,  president  of  the  company! 


Ca 


Wednesday,  August  19,  1959 


Motion  Picture  Daily 


5 


Television  Todau 


lewscasters  Bill 
Massed  by  House 

'  From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  18.  -  The 
ouse  today  passed  a  bill  to  exempt 
ws  broadcasts  from  the  "equal 
ne"  provisions  of  the  Communica- 
ms  Act. 

The  legislation,  somewhat  more  re- 
icted  than  a  bill  already  passed  by 
;  Senate,  is  aimed  at  overcoming 
2  effects  of  a  Federal  Communica- 
ins  Commission  decision  that  all 
litical  candidates  must  be  given 
ual  time  on  radio  and  TV  news 
Dws.  Broadcasters  have  warned  that 
lure  to  overturn  the  ruling  would 
jduce  a  blackout  of  political  news 
i'erage. 

The  House-approved  bill  would  ex- 
ipt  any  appearance  by  a  legally 
alified  candidate  on  any  bona  fide 
wscast  or  on-the-spot  news  cover- 
2,  providing  the  appearance  of  the 
ididate  is  incidental  to  the  pre- 
itation  of  news. 

The  Senate  bill  also  exempts  ap- 
arances  on  panel  shows  and  directs 
re-examination  of  the  problem  in 
ee  years,  with  annual  reports  from 
;  FCC  in  the  meantime. 
V  Senate-House  conference  will 
ve  to  work  out  a  compromise  bill. 


orfolk  Station  Signs 
s  ABC-TV  Affiliate 

WVEC-TV,  scheduled  to  operate 
Channel  13  in  Norfolk,  Va.,  has 
ned  to  become  an  ABC  Television 
mary  affiliate,  it  was  announced 
Oliver  Treyz,  ABC  Television 
twork  president,  and  Thomas  P. 
isman,  WVEC-TV  president  and 
leral  manager. 

The  affiliation  of  WVEC-TV  is  ef- 
■tive  in  the  fall  when  the  new 
IF  station  begins  operations. 
^'EC-TV  formerly  operated  as  a 
IF  station  on  Channel  15  in  Nor- 
k. 

[n  welcoming  the  new  station, 
;yz  noted  that  WVEC-TV  is  a 
V  addition  to  ABC-TV's  expanding 
liate  lineup  and  that  its  manage- 
nt  will  bring  to  ABC-TV  many 
irs  of  tough  competitive  experience 
ned  in  successful  operation  of  the 
2  UHF  station  in  a  predominantly 
[F  market. 

lilwaukee  Station 

0  Have  Tape  Recorder 

Special  to  THE  DAILY 

MILWAUKEE,  Aug.  18.-A  new 
eo  tape  recorder  will  arrive  at 
vlVS-TV,  local  education  station, 
Aug.  31,  Paul  Taff,  manager,  has 
orted.  The  $500,000  machine  is  be- 
given  to  the  station  by  the  Ford 
indation.  It  will  make  better  pro- 
mming  possible  by  recording  a 
isroom  session  and  then  broadcast- 
,  it  later. 

'aff  said  the  station  was  notified 
t  it  also  would  receive  $10,000 
rth  of  tape  from  the  Minnesota 
ling  &  Manufacturing  Co. 


IfVe  Drama  Workshop 
Started  by  CBS  TV 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  18.  -  The 
CBS  Television  Network  will  establish 
a  new  live  dramatic  workshop  de- 
signed to  encourage  and  develop  writ- 
ing, performing  and  directing  talent 
for  television,  it  was  announced  in 
Hollywood  today  by  Oscar  Katz,  vice- 
president,  network  programs,  for  the 
CBS  Television  Network. 

The  experimental  project  will  be 
launched  immediately  and  will  be 
called  the  CBS  Television  Network 


Drama  Workshop,  Katz  stated.  It  will 
be  under  the  supervision  of  William 
Dozier,  vice-president,  programs,  Hol- 
lywood. 

The  primary  purpose  of  the  drama 
workshop  is  to  provide  an  opportunity 
for  the  development  of  new  writing, 
directing  and  performing  talent  for 
television,  with  a  roster  of  fresh  one- 
hour  dramatic  programs  for  possible 
future  requirements,  either  for  regular 
season  network  use  or  as  summer  re- 
placements for  established  hour  pro- 
grams or  both.  The  workshop  program 
will  consist  of  one-hour  dramas  em- 
bracing comedy,  melodrama,  adven- 
ture and  romance.  They  will  be  pro- 
duced live-on-tape  at  Television  City. 


ABCs  Channel  7  Hit 
By  Power  Failure 

American  Broadcasting  Co.'s  Chan- 
nel 7  and  radio  station  WABC  were 
the  only  ones  affected  by  the  power 
failure  that  struck  upper  Manhattan 
in  mid-afternoon  Monday  and  was 
not  repaired  until  eight  or  nine  hours 
later. 

ABC's  offices  and  studios  are  at  7 
West  66th  Street,  just  seven  blocks 
inside  the  area  affected  by  the  power 
failure. 

Responding  to  the  emergency,  ABC 
forces  got  the  television  station  back 
on  the  air  in  about  25  minutes  after 
the  start  of  the  blackout  by  offering 
programs  originating  in  other  cities, 
using  its  mobile  transmitter  in  the 
street  and  by  other  means.  One  net- 
work show,  "Pantomime  Quiz,"  was 
staged  on  the  sidewalk  near  ABC 
headquarters  and  transmitted  by  the 
mobile  unit,  despite  some  lighting  and 
acoustical  difficulties. 

Portable,  Car  Sets  Operate 

All  TV  and  radio  networks  were 
blacked  out  of  the  affected  area, 
where  reception  was  not  possible 
other  than  on  portable  and  car  sets. 

When  ABC's  news  printer  ceased 
to  function,  its  rival  networks,  NBC 
and  CBS,  made  their  news  dispatches 
available  to  it. 

Radio  station  WABC  was  off  the 
air  only  a  few  seconds  while  hooking 
up  to  a  transmitter  at  Lodi,  N.  J. 

Radio  station  WINS  is  in  the  af- 
fected area  but  stayed  on  the  air  with 
a  battery  operated  transmitter. 

Office  workers  at  ABC  worked  by 
candle  and  flashlight,  with  office  air- 
conditioning  inoperative.  One  wag  ob- 
served it  was  the  first  time  some  ex- 
ecutives had  been  seen  with  their 
coats  off  at  work. 

'New  York  Forum'  Set 
For  Bow  on  Aug.  23 

"New  York  Forum,"  a  new  WCBS- 
TV  Public  Affairs  Department  weekly 
series  presented  in  cooperation  with 
the  Association  of  the  Bar  of  the  City 
of  New  York,  will  make  its  debut 
Sunday,  Aug.  23,  it  was  announced 
by  Frank  J.  Shakespeare,  Jr.,  vice- 
president  and  general  manager  of  the 
station  (WCBS-TV,  Channel  2,  12:00- 
12:30  P.M.). 

The  guest  on  the  first  program  will 
be  R.  Conrad  Cooper,  executive  vice- 
president  of  the  U.S.  Steel  Corpora- 
tion and  chief  negotiator  for  the  steel 
companies'  coordinating  committee 
during  the  current  steel  strike. 

The  purpose  of  the  new  series,  in 
the  words  of  producer  Warren  V. 
Bush,  "is  to  examine  the  ideas  and 
actions  of  distinguished  men  and 
women  in  today's  headlines  who  give 
shape  and  direction  to  local,  state, 
national  and  international  affairs  of 
public  consequence." 


"T™!TV  CIRCUIT 

 wifh  PINKY  HERMAN  

WHEN  the  "Steve  Allen"  series  of  NBCoIorcasts  returns  to  the  net 
Monday,  Sept.  28,  Les  Brown's  Band  of  Renown  will  be  heard  as 
a  regular  weekly.  ...  Director  Andy  Gold  and  Cameraman  Joe  Brun 
back  in  Gotham  from  a  ten-day  trip  to  Monroe,  La.  where  they  filmed 
several  Olin  Mathieson  Commershills  for  Transfilm.  ...  Sid  Sirulnick, 
who  was  station  manager  and  top-rated  jazz  deejay  for  the  Aimed  Forces 
Radio  Alaska  Network  and  has  been  associated 'with  WNTA  the  past 
year,  has  just  been  named  production  manager  there  by  Irv.  Lichtenstein. 
.  .  .  Henny  Youngman  set  for  another  stint  on  the  CBSuIlivan  Show  Aug. 
30  .  .  .  Larston  D.  Farrar,  author  of  the  sensationally  controversial  tome, 
"Washington  Low-down"  whose  next  book,  "Successful  Writers  And  How 
They  Write"  will  be  nationally  released  by  Hawthorne  Sept  25,  turned 
in  a  terrific  2  and  a  half  hour  job  last  night  as  moderator  of  the  "Steve 
Allison"  program  over  WWDC,  Washington,  D.C.  during  Steve's  vaca- 
tion. Farrar  not  only  writes  provocatively  but  his  talking  carries  the 
same  impact.  .  .  .  When  the  FCC  approves  the  purchase  of  station 
KBMI,  Las  Vegas  by  the  Richmond  Bros.  Network  (new  call  letters  will 
be  WBUX)  it'll  be  this  enterprising  firm's  fourth  radio  outlet,  the  others 
being  WMEX,  Boston,  WPGC,  Wash.  D  C,  and  WRNC,  Oakland,  Md. 
Incidentally,  Bob  Richmond,  as  head  of  WMEX,  has  succeeded  in  mak- 
ing beantown  quite  conscious  of  the  station's  new  "color  radio"  sked. 

^ 

Before  saUing  for  Europe  last  week,  Jules  Levey's  enthusiastic  descrip- 
tion of  the  Lido  Hotel  at  Lido  Beach,  L.I.,  prompted  us  to  visit  the 
(Milton  &  Leo)  Seidan  establishment  yesterday.  This  "riviera"  of  Long 
Island  is  a  perfect  setting  for  motion  picture  and  TV  exteriors  while 
the  8100  square  feet  of  the  Terrace  Room  with  its  remote-controlled 
sliding  stage  is  made  to  order  for  "nite  club"  or  similar  interior  shooting. 
.  .  .  Initial  package  of  the  newly-formed  Impa  Productons  (Irving  Mans- 
field and  Peter  Arnell)  will  be  a  panel  TV  quizzer,  "Take  A  Good  Look" 
starring  Ernie  Kovacs  as  moderator  which  will  ABCommence  Thursday, 
Oct.  24  (10:30  P.M.)  and  sponsored  by  Consolidated  Cigars.  Show  will 
originate  on  the  coast  where  Mansfield  and  Arnell  are  currently  signing 
up  the  regular  panel.  .  .  .  Program  Dirctor  Fred  Hohl  of  station  WAME, 
Miami  is  loaded  with  talent.  Fred,  in  addition  to  his  duties  as  headman 
there,  does  a  daily  platter-chatter  stint  and  is  "Jimmy  Dooley"  star  of 
the  area's  most  popular  moppet  television  series.  .  .  .  Leon  I.  Mirell,  a 
specialist  in  copyright  law  and  associated  with  CBS  since  1954,  has  been 
named  by  Geo.  Shupert  to  head  the  MGM-TV  business  dept.  and  will 

headquarter  at  the  studios  in  Culver  City  The  Dick  Clark  Caravan  of 

Stars,  booked  exclusively  by  GAC-Super  Prod.,  start  a  series  of  one- 
niters  and  will  appear  throughout  the  east,  south  and  southwest  from 
Sept.  18  thru  Oct.  31.  Arnold  Dover  will  emcee  the  Clark-Feld  Pro- 
duction. .  .  .  Pat  Boone  starts  his  3rd  year  for  his  ABChevroIet  tele- 
series  Oct.  1.  .  .  . 


Motion  Picture  Daily 


Wednesday,  August  19,  193 


PEOPLE 


Sen.  George  Delia  of  Maryland 
was  one  of  those  attending  the  an- 
nual outing  of  Maryland  Allied,  held 
near  Annapolis.  Other  guests  included 
Abram  Myers,  Allied  States  general 
counsel;  Herb  Gillis,  Paramount;  Ben 
Caplon,  Columbia;  Harold  Soltz,  Uni- 
versal; Milton  Lipsner,  Allied  Artists; 
Sidney  Cooper,  United  Artists;  Ira 
Sichelman,  20th  Century-Fox,  and 
George  Callard,  representing  Coca- 
Cola. 

□ 

Alex  Francis-Smith,  manager  for 
six  years  at  the  Beacon  Hill  Theatre, 
Boston,  is  on  leave  of  absence  as  re- 
sult of  a  back  ailment  and  is  resting 
at  his  home  in  Scituate.  Substituting 
for  him  at  the  Beacon  Hill  is  Max 
Selver,  transferred  from  the  Capri 
Theatre,  Boston,  Both  houses  are  un- 
der the  Sack  Theatres  banner. 
□ 

Arthur  Schwartz  has  sold  his  Uni- 
que Theatre,  Philadelphia  neighbor- 
hood house.  It  will  be  converted  into 
an  industrial  property. 

□ 

Rouben  Mamoulian,  director,  has 
been  invited  by  the  Venice  Film  Fes- 
tival to  be  guest  of  honor  at  confer- 
ences to  be  held  following  the  fes- 
tival on  the  island  of  St.  Giorgio. 
Mamoulian  directed  three  films  at  the 
festival:  "Dr.  Jekyll  and  Mr.  Hyde," 
"Becky  Sharp"  and  "Queen  Chris- 
tina." 

□ 

Gail  Kublic,  Pulitzer  Prize-winning 
composer  of  motion  picture  scores, 
has  been  invited  to  lecture  on  music- 
in-films  at  the  Venice  Film  Festival 
in  September.  He  will  discuss  "The 
Functional  Difference  Between  Film 
and  Abstract  Music." 

□ 

Ben  Geary,  Schine  Theatres  man- 
ager in  Alhens,  O.  will  head  the 
Athens  United  Appeals  drive  in  Oc- 
tober. 


But  Not  For  Me 


.CONTINUED  FROM  PAGE  I 


Wall  Street  Report 

( Continued  from  page  1 ) 

the  first  for  the  film  company  in  al- 
most four  years.  Statements  of  the 
company  itself  have  indicated  that 
dividends  would  in  all  likelihood  be 
resumed  sometime  this  year. 

Recommending  the  Loew's  stock  for 
capital  appreciation,  Herzfeld  &  Stem 
bases  its  report  on  the  fact  that  net 
income  for  the  year  ending  Aug.  31 
should  approximate  $3  per  share  as 
compared  to  15  cents  in  1958;  cash 
items  were  $16,000,000  on  Aug.  31, 
1958,  but  as  of  June  4  this  year  ex- 
ceeded $31,000,000;  cash  flow  will 
free  sizeable  sums  for  investment  in 
other  producing  assets;  and  the  out- 
look for  the  next  fiscal  year  is  very 
favorable,  particularly  with  the  great 
exhibitor  demand  for  "Ben-Hur"  prior 
to  its  release. 

The  stock  company  also  notes  that 
income  from  sales  of  pre- 1948  films  to 
TV  total  $12,000,000  a  year.  Contracts 
outstanding  as  of  June  4  indicate  an 
additional  $32,000,000  after  that  date. 


during  his  long  career,  is  the  last  person  one  would  picture  in  this  par- 
ticular situation. 

In  "But  Not  For  Me,"  Gable  has  two  beautiful  women  vying  for  his 
affections,  Carroll  Baker  and  Lilli  Palmer.  As  Gable's  secretary.  Miss 
Baker  gives  further  indication  of  her  worthiness  of  that  long-range  "star 
of  tomorrow"  build-up.  But  it  is  classy  Miss  Palmer,  as  Gable's  ex-wife, 
who  steals  the  show.  Gorgeously  gowned,  she  is  the  personification  of 
theatrical  glamour  at  its  sleekest,  and  has  a  major  share  of  the  bright 
lines  from  John  Michael  Hayes'  screenplay. 

Rounding  out  the  starring  quartet  is  Lee  J.  Cobb  as  a  prize-winning 
playwright  nursing  the  bottle.  Put  these  four  stars  together  and  you  have 
"But  Not  For  Me,"  a  title  borrowed  from  the  George  and  Ira  Gershwin 
standard  from  "Girl  Crazy,"  which  is  sung  behind  the  credits  by  Ella 
Fitzgerald. 

Hayes'  script  is  a  variation  on  the  perennial  May-December  romantic 
theme,  with  the  girl,  rather  than  the  man,  doing  most  of  the  chasing. 
The  complications  start  when  Gable,  because  of  a  set-back  in  his  pro- 
duction plans,  is  forced  to  fire  Miss  Baker,  whereupon,  no  longer  an 
employee,  she  makes  a  play  for  him. 

By  an  odd  coincidence.  Gable  and  Cobb  had  been  working  on  a  play 
involving  the  love  of  an  older  man  for  a  young  girl,  but  had  abandoned 
it  as  old-hat.  Noting  Miss  Baker's  passion  for  Gable,  however,  they  hit 
on  the  bright  idea  of  making  the  young  girl  the  pursuer  in  the  play, 
and  use  the  real-life  relationship  between  the  producer  and  his  secretary 
as  the  basis. 

Working  so  close  together.  Gable  and  Miss  Baker  themselves  become 
romantically^  involved,  much  to  the  amused  despair  of  Miss  Palmer, 
who  feels  it's  about  time  for  her  ex-hubby  to  start  acting  his  age.  As 
might  be  expected,  Miss  Baker,  who  is  also  a  dramatic  student,  winds 
up  starring  in  Gable's  play,  along  with  Barry  Coe,  a  young  and  hand- 
some "friend." 

In  past  instances,  such  screen  romances  between  an  older  man  and 
a  girl  have  ended  with  the  couple  happily  united,  sometimes  to  the 
disappointment  of  younger  movie  fans.  That  is  not  the  case  in  "But  Not 
For  Me."  Miss  Baker  finally  pairs  off  with  Coe,  and  Gable  is  re-united 
with  Miss  Palmer,  providing  a  solution  that  will  be  agreeable  to  all  seg- 
ments of  the  audience. 

Before  this  fade-out,  however,  there  are  many  spirited  battles  between 
the  principals,  including  a  frisky  romp  through  Gable's  bedroom.  Most 
of  the  comic  situations  are  focused  on  the  stars,  but  there  is  an  amusing 
bit  by  Thomas  Gomez,  as  a  Greek  movie  magnate. 

"But  Not  For  Me"  was  produced  by  V^illiam  Perlberg  and  George 
Seaton  and  directed  by  the  reliable  Walter  Lang.  With  Gable,  Baker, 
Palmer  and  Cobb-four  stars  of  international  reputation-it  can't  miss 
where  sophisticated  comedy  is  appreciated. 

Running  time,  105  minutes.  General  classification.  Release,  in  October. 

Warren  G.  Harris 


Ail-Time  ^Life'  Record 

BUENOS  AIRES,  Argentina,  Aug. 
18.— Universal-International's  "Imita- 
tion of  Life"  has  just  established  a 
new  all-time  company  record  in  the 
first  week  of  its  simultaneous  four-the- 
atre debut  here.  The  picture  amassed 
a  total  1,261,000  pesos  at  the  Gran 
Rex,  Gaumont,  Florida  and  Flores,  a 
combination  seating  almost  8,500  peo- 
ple. The  initial  week's  gross  exceeded 
the  previous  record-breaking  marks  es- 
tablished by  the  company's  "To  Hell 
and  Back"  by  28  per  cent,  and  "The 
Benny  Goodman  Story"  by  10  per 
cent. 


A.  F.  Kehr  Dies 

OGALALLA,  Nebr.,  Aug.  18.  -  A. 
F.  Kehr,  long-time  Nebraska  exhibi- 
tor and  owner  of  the  Prarie  and 
Princess  theatres  here,  died  following 
a  protracted  illness. 


Pink's  'Cinemagic' 

(Continued  from  page  1) 
Hal  Roach  studio  offices  tonight.  Pink, 
president  of  Cinemagic,  Inc.,  de- 
scribed this  innovation  as  effecting 
the  same  realm  of  fantasy  that  a  car- 
toon does,  by  converting  live  action 
footage  to  line  drawings  in  motion, 
and  distributing  still  frame  samples  of 
the  result  of  the  secret  process  now 
being  reviewed  by  the  U.  S.  Patent 
Office. 

Pink  who  once  partnered  with  Arch 
Oboler  in  the  develment  of  the  three- 
D  process,  said  there  will  be  no  need 
for  special  equipment,  and  that  the 
costs  generally  poured  into  demon- 
strations of  an  important  process  will 
be  put  into  the  first  film,  "Invasion  of 
Mars"  which  rolls  next  month  on  a 
$500,000  budget.  Cost  of  sets  will  be 
made  for  one-third  normal  costs  to 
produce  desired  effects.  Pink  said.  He 
will  open  the  film  here  next  Thanks- 


ACE  and  MPJ\ 

( Continued  from  page  1 ) 
ing  a  luncheon  to  be  held  at  the  Ha: 
vard  Club,  directly  opposite  the  Aj 
sociation's  offices.  j 

The  meeting  will  hear  and  discu:;i 
reports  from  the  joint  subcommitte*:j 
on  possibihties  of  increased  produci 
tion,  aid  to  small  theatre  owners,  thcj 
atre  and  film  advertising,  and  froii' 
the  Compo  committee  on  research. 

All  of  the  subcommittees  and  th 
Compo  committee  will  have  helf 
meetings  prior  to  next  Tuesday.  La,; 
to  do  so,  the  committee  on  aid  (( 
small  theatres,  is  scheduled  to  met;' 
in  the  MPAA  board  room  tomorro" 
morning. 

Members  of  the  MPAA  committe" 
on  exhibitor  relations  will  convene  £, 
10:30  A.M.  next  Tuesday  in  a  cauci! 
meeting  and  members  of  the  ACE  ezl 
ecutive  committee  probably  will  me( 
on  Monday,  as  they  did  the  day  prt, 
ceding  the  first  joint  ACE-MPAA  cor,; 
ference. 


Tax  Relief  Limitation 

( Continued  from  page  1 ) 

developed  countries.  It  also  seeme« 
likely  to  reject  tomorrow  anothe 
Treasury  Department  proposal  to  eM 
elude  export  companies  from  the  prqi 
posed  tax  relief. 

Both  Treasury  Department  suggesii 
tions  were  opposed  by  motion  picture 
companies,  which  would  like  to  qua 
ify  for  the  tax  relief  permitted  b 
the  bill. 

The  bill,  sponsored  by  Rep.  Bogg 
(D.,  La.),  would  permit  U.S.  firms  t 
set  up  special  subsidiary  corporation 
to  carry  on  overseas  operations  and  tc 
defer  taxes  on  the  earnings  of  tho.'' 
subsidiaries  until  the  earnings  are  rei 
mitted  to  the  U.S. 

The  Treasury  wanted  the  relie 
confined  to  operations  in  under-de 
veloped  areas,  but  the  committee  sai 
the  relief  should  be  available  any 
where. 

Committee  members  said  the  com 
mittee  was  leaning  toward  a  com 
promise  that  would  give  the  tax  re 
lief  to  any  firm,  even  an  export  firm! 
if  it  had  some  physical  facilities  ii 
the  foreign  countries.  The  committee 
hopes  to  finish  work  tomorrow. 


i 


giving,  then  plans  his  own  distribu 
tion  to  other  key  situations  arounC 
the  country.  Norman  Maurer,  inven 
tor  of  the  process,  will  be  Pink's  co 
producer  on  the  first  film,  which  wil 
be  shown  in  the  two-to-one  ratio.  The 
system  will  be  made  available  to  othe^' 
producers,  and  the  process  can  be 
applied  to  any  film  or  any  shot. 

The  film  which  will  be  among  the 
first  to  be  photographed  in  the  new 
Eastman  Color  5250,  a  new  fast  film, 
faster  by  one  complete  stop,  requiring 
only  half  the  amount  of  light  for  pho 
tography,  will  be  processed  by  Gen- 
eral Film  Laboratory,  with  prints  to 
be  supplied  by  De  Luxe  Laboratories 
The  cast  will  be  headed  by  Gerald 
Mohr,  Nora  Hayden  and  Les  Tre- 
mayne,  and  will  be  photographed  by 
Stanley  Cortez  from  a  screenplay  by 
lb  Melchior,  who  will  also  direct,  and 
Sid  Pink. 


MOTION  PICTURE 

DAILY 


)L.  86,  NO.  36 


NEW  YORK,  U.S.A.,  THURSDAY,  AUGUST  20,  1959 


TEN  CENTS 


DITORIAL. 


ost-'48  Backlog 

fty  Sherwin  Kane 

I  ECURRENT  reports  that  the  De- 
,  partment  of  Justice  might  not 
>v  stand  in  the  way  of  an  exhibitor- 
'minated  purchase  of  either  all  or 
iirts  of  post-'48  film  libraries  have 
"en  heard  throughout  the  trade 
ice  several  exhibitors  discussed  the 
bject  with  Justice  officials  a  while 
ck. 

It  is  now  possible  to  say  that  such 
ports  need  qualification, 
iijustice  Department  officials  have 
iven  no  opinion,  one  way  or  the 
her,  as  to  their  views  of  such  a 
oposal  or  their  probable  course  of 
tion  in  the  event  such  a  deal  was 
iinsummated. 

It  is  to  be  emphasized,  there  has 
sen  no  official  "no"  to  the  idea,  any 
ore  than  there  has  been  a  nod  of 
sent. 

• 

The  exhibitors  have  visited  Wash- 
igton  and  aired  their  idea  of  buying 
)  the  post-'48s  and  reissuing  the 
4st  of  them  to  theatres  from  time 
time.  The  talks  were  couched  in 
meral  terms,  no  specifics  whatever, 
|id  served  mainly  to  explore  the 
irious  legal  ramifications  involved. 
Justice  Department  sources  do  say 
lat  should  an  exhibitor  plan  be  put 
ito  effect  with  any  strong  indication 
lat  its  purpose  was  to  deprive  tele- 
Jsion  of  access  to  the  post-'48  li- 
raries,  it  would  never  be  cleared  by 
le  Department. 

I  "After  all,"  one  reminds,  "we 
rought  the  16mm.  case  to  prevent 
ist  such  a  situation." 
That  case,  incidentally,  was  thrown 
ut  of  court  by  Federal  Judge  Yank- 
ich  in  Los  Angeles. 


ASCAP's  West  Coast  Membership        Tentatively  Approved 
Approves  Proposed  Consent  Order     House  Group 

A  resolution  expressing  approval  of  the  proposed  consent  order  for  the 
American  Society  of  Composers,  Authors  &  Publishers,  and  confidence  in 
president  Stanley  Adams  and  the  ASCAP  board  of  directors  was  adopted  by 

unanimous  consent  at  a  special  meet- 


!  Justice  sources  do  say  that  if  post- 
i8  buys  were  made  by  an  exhibitor- 
|iominated  unit  with  all  indications 
oat  the  films  would  be  reissued  on 
,1  purely  business  basis  and  without 
iscrimination  in  licensing,  there 
iDuld  be  no  official  objections. 
I  However,  the  officials  add  that  the 
urden  of  proof  that  the  films  had  not 
een  acquired  in  order  to  keep  them 
rom  television  would  be  on  the  ex- 
ibitors.  This  burden,  they  intimate, 
1  so  heavy  they  doubt  that  any  such 
eal  will  be  made. 

J  Variations  of  such  a  plan  have  been 
iscussed  from  time  to  time  by  vir- 
lually  all  of  the  exhibitor  organiza- 

(Continued  on  page  2) 


Cinerama  Acquires 
Novel  for  Filming 

Cinerama,  Inc.  has  purchased 
rights  to  Joseph  Kessel's  best-selling 
novel,  "The  Lion."  The  book  is  a 
Book  of  the  Month  Club  selection. 

The  literary  property  will  thus  be- 
come the  source  of  the  first  Cinerama 
production  to  tell  a  dramatic  story. 
Previous  films  in  the  process  have  all 
been  travelogues. 

Hazard  Reeves,  president,  said  that 
formal  contracts  will  be  signed  at 
the  earliest  moment  possible  and 
plans  developed  for  the  production  of 
the  story  in  Cinerama. 

The  story  of  "The  Lion"  is  laid 
^Continued  on  page  3) 

Dr.  Duerr  Receives 
SMPTE  Kalmus  Award 

Dr.  Herman  H.  Duerr,  technical 
director,  ANSCO,  a  division  of  Gen- 
eral Aniline  &  Film  Corp.,  has  been 
named  recipient  of  the  Herbert  T. 
Kalmus  Gold  Medal  Award  of  the 
Society  of  Motion  Picture  and  Tele- 
vision Engineers,  for  outstanding 
achievement  in  color  motion  pictures. 

In  bestowing  the  award,  the  So- 
ciety cited  Dr.  Duerr's  contributions 
to  color  film  progress  and  praised  his 
efforts  as  the  "dynamic  head  of  the 
SMPTE  Color  Committee  during  a 
most  important  era." 

The  Kalmus  Gold  Medal  will  be 
presented  to  Dr.  Duerr  during  the 
86th  semi-annual  convention  of  the 
SMPTE,  October  5-9,  at  the  Statler 
Hilton  Hotel  here. 


ing  of  the  West  Coast  membership  in 
Los  Angeles  Tuesday,  it  was  reported 
here  yesterday. 

Adams  had  called  the  West  Coast 
meeting  to  give  the  Society's  mem- 
bers the  opportunity  to  hear  attorney 
Arthur  H.  Dean  explain  the  consent 
order  in  detail.  Dean,  a  senior  part- 
ner in  the  firm  of  Sullivan  and  Crom- 
well, is  special  counsel  to  ASCAP 
in  the  proposed  consent  decree  which 
{Continued  on  page  0) 

Hold  Pre-Trial  Meets 
On  Anti-Trust  Suits 

special  to  THE  DAILY 

KNOXVILLE,  Tenn.,  Aug.  19.  - 
Pre-trial  conference  hearings  on  two 
film  industry  anti-trust  lawsuits  were 
drawing  to  a  close  today  at  Knox- 
ville  Federal  Court.  Court  action  has 
been  initiated  by  New  Amusement, 
Inc.  of  Knoxville  and  Taylor  Bros. 
{Continued  on  page  6) 

AA  'Pay  or  Die'  Will 
Star  Ernest  Borgnine 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  19.  -  Steve 
Broidy,  Allied  Artists  president,  today 
announced  his  company  has  signed 
Ernest  Borgnine  to  star  in  "Pay  or 
Die,"  the  story  of  Lieutenant  Joseph 
Petrosino,  New  York  police  detective 
{Continued  on  page  2) 


M-6-M  Has  Four  Films 
In  Broadway  Area 

M-G-M   currently   has   four  films 


Likes  Foreign 
Tax  Relief  Bill 

Favors  U.  S.  Firms  With 
Establishments  Abroad 


By  J.  A.  OTTEN 

WASHINGTON,  Aug.  19.  -  The 
House  Ways  and  Means  Committee 
today  tentatively  approved  a  foreign 
tax  relief  bill,  but  committee  officials 
said  it  might  be  some  time  before 
they  knew  whether  film  companies 
would  qualify. 

The  bill  would  permit  U.S.  firms  to 
set  up  special  subsidiary  corporations 
for  overseas  operations,  and  would 
permit  the  subsidiaries  to  defer  pay- 
ment of  U.S.  income  taxes  on  their 
foreign  earnings  until  the  money  is 
brought  back  to  this  country. 

The  committee  rejected  Treasury 
Department  proposals  to  confine  the 
tax  relief  to  under-developed  coun- 
tries and  to  firms  which  get  50  per 
cent  or  more  of  their  income  from 
{Continued  on  page  2) 


Selig  to  Head  TOA 
Showmanship  Program 

Robert  W.  Sefig,  president  of  Fox 
Intermountain  Theatres  of  Denver, 
will  chairman  the  showmanship  pro- 
gram at  the  12th  annual  convention  of 
the  Theatre  Owners  of  America,  at 
the  Hotel  Sherman  in  Chicago,  Nov. 
8-12,  president  George  G.  Kerasotes 
announced. 

The  program  will  be  entitled  "The 
{Continued  on  page  3) 


Stanley  Warner  Zone 
Managers  Meet  Today 

A  meeting  of  Stanley  Warner  zone 
managers,  other  field  and  home  office 
officers  and  executives  will  be  held 
here  today.  Harry  M.  Kalmine, 
vice-president  and  general  manager  of 
the  circuit,  will  preside,  and  S.  H. 
Fabian,  president,  and  Samuel  Rosen, 
executive  vice-president,  will  address 
the  meeting. 

Among  those  present  will  be  the  fol- 
{ Continued  on  page  3) 


playing  in  the  Broadway  area,  at 
theatres  adjacent  to  each  other. 
"North  by  Northwest"  at  the  Radio 
City  Music  Hall  is  in  for  a  long  run 
after  setting  a  new  opening-week 
record;  "For  the  First  Time"  is  ex- 
pected to  gross  a  big  $75,000  for  its 
fust  week  at  the  Roxy;  and  "The 
Scapegoat"  is  also  setting  a  record 
pace  at  the  Guild.  Yesterday  these 
three  were  joined  by  "It  Started  with 
a  Kiss"  at  the  Capitol,  where  long 
opening  day  lines  were  reported. 


Frankovich  Will  Meet 
Columbia  Ofl&cials  Here 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  19.  -  M.  J. 
Frankovich,  chairman  of  board  of  Co- 
lumbia Pictures,  Ltd.,  of  Great  Brit- 
ain and  Ireland,  and  vice-president  of 
Columbia  International  left  here  to- 
night for  New  York  following  sever?.! 
days  of  meetings  on  foithcouiiiig 
{Continued  on  page  6) 


TELEVISION  TODA 


Motion  Picture  Daily 


Thursday,  August  20, 


PERSDML 
MEITIDIV 


ARNOLD  M.  PICKER,  United 
Artists  vice-president  in  charge 
of  foreign  distribution,  and  Roger  H. 
Lewis,  vice-president  in  charge  of  ad- 
vertising-publicity, left  New  York  yes- 
terday for  Hollywood. 

• 

ViNCENTE  MiNNELLi,  director,  will 
arrive  in  New  York  from  the  Coast  on 
Saturday. 

• 

Venice  Grecula,  daughter  of  Ern- 
est Grecula,  operator  of  the  State 
Theatre,  Torrington,  Conn.,  will  be 
married  there  on  Sept.  12  to  William 
Zampaglione. 

Montgomery  Clift  has  returned  to 
New  York  from  London. 

• 

Rutgers  Neilson,  of  the  Fred 
Astaire  Dance  Studios,  has  returned 
to  New  York  from  an  Atlantic  City 
vacation. 

• 

Daniel    W.    Debonee,  business 
agent  of  Local  84,  lATSE,  Hartford, 
has  returned  to  his  duties  following 
surgery  at  St.  Francis  Hospital  there. 
• 

Robert  Evans,  who  recently  com- 
pleted a  starring  role  in  Jerry  VVald's 
"The  Best  of  Everything,"  has  arrived 
in  New  York  from  Hollywood. 
• 

Katharine  Hepburn,  who  returned 
to  New  York  from  London  last  week- 
end, has  left  here  for  the  Coast. 
• 

Charles  Simpson,  vice-president  of 
Capital  Releasing  Corp.,  Atlanta,  has 
left  there  for  Knoxville,  Tenn. 
• 

Karl  Williams,  manager  of  the 
Pitt  Theatre,  New  Orleans,  has  re- 
turned there  with  his  family  from 
Tampa,  Fla. 

• 

Rickie  Labowitch,  secretary  of  the 
Cleveland  Motion  Picture  Exhibitors 
Association,  Cleveland,  has  left  there 
for  Buffalo. 

• 

Allen  M.  Widem,  motion  picture 
editor  of  the  Hartford  Times,  leaves 
tomorrow  on  vacation  until  Sept.  8. 


For  over  iH  Years  Service  and 
Quality  lias  Ijeen  Our  Tradition. 
Showmen  all  over  America  knovi 
they  will  get  the  best  when  they 
order 


For  40  Years 

A  Tradition 
0<  Service 


NCW  YOIK 

630  Ninth 


FILMACK 
SPECIAL 
TRAILERS 


1327  S.  Wabash  Ave.,  Chicago  5,  III. 


House  Group 

(Continued  from  page  1) 
non-export  activities.  But  in  an  at- 
tempt to  meet  the  Treasury  part  way, 
it  did  specify  that  the  tax  deferral 
would  be  available  only  to  firms  with 
some  permanent  establishment  in  the 
foreign  countries  involved. 

Committee  officials  said  tlieir  off- 
hand opinion  is  that  a  film  sales  office 
or  film  exchange  or  other  distribution 
facility  in  the  foreign  countries  would 
qualify  the  company  for  the  tax  de- 
ferral, but  that  they  couldn't  be  sure 
until  the  actual  language  is  drafted, 
and  this  might  be  several  months. 
Even  then,  they  added,  it  might  not 
be  clear,  and  it  might  take  lengtliy 
discussions  with  Internal  Revenue 
Service  officials  or  even  litigation  to 
establish  the  point. 

Original  Bill  Tightened 

The  committee  provision  repre- 
sented a  tightening  of  the  original 
bill,  sponsored  by  Rep.  Boggs  (D., 
La.)  and  endorsed  by  motion  picture 
company  officials.  The  Motion  Picture 
Export  Association  had  argued  that 
film  companies  would  be  covered  by 
the  original  Boggs  bill  but  that  lang- 
uage should  be  added  specifically 
covering  film  royalties  to  make  sure. 
This  the  committee  did  not  do. 

The  committee  also  deleted,  at  the 
Treasury's  insistence,  another  provi- 
sion endorsed  by  the  industry  to  tax 
all  foreign  income  at  14  per  centage 
points  less  than  the  going  corporate 
tax  rate.  It  approved  most  other  pro- 
visions of  the  original  Boggs  bill,  sev- 
eral of  which  were  considered  likely 
to  aid  the  film  industry  along  with 
other  industries.  One  important  pro- 
vision would  liberalize  the  foreign  tax 
credits  for  companies  operating  in 
more  than  one  foreign  country. 

Approval  Unlikely  This  Year 

Final  formal  committee  approval 
won't  come  until  all  the  amendments 
have  been  put  in  bill  form.  This  prob- 
ably won't  be  until  January.  The 
bill's  backers  see  no  rush  for  action 
now,  since  there  is  no  possibiHty  of 
Senate  approval  this  year. 

Curtiz  to  Direct  'Finn' 

HOLLYWOOD,  Aug.  19.-Michael 
Curtiz  has  been  signed  to  direct  the 
Samuel  Goldwyn,  Jr.  "Adventures  of 
Huckleberry  Finn"  for  MGM,  his  first 
picture  at  that  studio.  The  assign- 
ment reunites  Goldwyn,  and  Curtis, 
associated  last  on  "The  Proud  Rebel.'' 

Set  'Circus'  on  Coast 

Irwin  Allen's  production  of  "The 
Big  Circus,"  previously  set  to  open 
next  Wednesday  at  the  Golden  Gate 
theatre  in  San  Francisco,  will  open 
the  same  day  at  the  Fox  Oakland  in 
Oakland  and  18  other  key  houses  in 
the  Bay  Area. 


Plan  to  Reconvert 
Connecticut  Theatre 

special  to  THE  DAILY 
HARTFORD,  Aug.  19.  -  Prelimi- 
nary plans  to  reconvert  the  3,800-seat 
State  Theatre,  Connecticut's  largest 
theatre  and  sole  remaining  combina- 
tion motion  picture-vaudeville  situ- 
ation, into  a  5,000-seat  auditorium, 
with  possibilities  for  still  further  ex- 
pansion, have  been  presented  to  city 
oflScials.  Submitted  by  theatre  own- 
ers-operators, Ted,  Sam  and  Martin 
Harris,  the  plans  have  been  referred 
to  the  Metropolitan  Hartford  Cham- 
ber of  Commerce's  urban  develop- 
ment committee,  headed  by  Gladden 
W.  Baker.  The  Harris  Brothers  esti- 
mate conversion  costs  would  run  up- 
wards of  $500,000. 

If  approved,  the  project  would  re- 
place the  long-discussed  Coliseum 
construction  plan  for  downtown 
Hartford. 


ED  IT  O  Rl A 


{Continued  from  page  1) 
tions  and,  since  its  formation,  b> 
American  Congress  of  Exhibitor 
The   Federal   consent  decreeii 
Loew's  Theatres,   National  The! 
and  Stanley  Warner  Theatres  proi 
them  from  engaging  in  the  disti 
tion  of  films.  Industry  legal  opi 
holds  that  this  would  prevent 
three  from  participating  in  a  post 
purchase-for-reissue  plan.  Obvio 
that  would  deprive  the  plan  of 
financial  support. 

For  these  and  other  reasons,  n 
in  the  industry  are  inclined  to 
along  with  the  Justice  Departr 
view  that  nothing  is  likely  to  c 
of  it. 


A.A.  Will  Film 

( Continued  from  page  I ) 
who  launched  the  fight  against  the 
Mafia  in  this  country.  The  film  will 
be  one  of  the  company's  top  budget 
productions  for  this  year,  Broidy  said. 

At  the  same  time,  he  announced  the 
signing  of  Richard  Wilson,  who  di- 
rected "Al  Capone,"  to  both  produce 
and  direct  "Pay  or  Die."  Fibning  is 
scheduled  to  start  in  late  October. 

A.A.  Dividend  Declared 

HOLLYWOOD,  Aug.  19.  -  An- 
nouncement was  made  today  by  Steve 
Broidy,  president  of  Allied  Artists  Pic- 
tures Corp.,  that  at  a  meeting  of  ex- 
ecutive committee  of  board  of  direc- 
u'^u  °^  company  held   at  the 

Hollywood  home  office  yesterday  pay- 
ment of  the  Sept.  15,  1959,  quarterly 
dividend  of  13%  cents  per  share  on 
the  company's  SVa  per  cent  preferred 
stock  was  authorized.  Payment  will 
be  made  to  stockholders  of  record  on 
September  3,  1959. 


Davies  Off  for  Scotia 

HOLLYWOOD,  Aug.  19.-Scr( 
writer  Valentine  Davies,  who 
been  asked  to  represent  the  1 
State  Department  at  Edinburgh  F 
Festival  this  month,  left  here  to 
for  New  York  enroute  to  Scotlanc 
Davies,  who  wrote  the  original  st 
for  MGM's  "It  Started  with  a  Ki 
an  Areola  production,  will  ret 
within  four  weeks. 


Georgia  Theatre  Sold 

ATLANTA,  Ga.,  Aug.  19.  -  1 
Capital  Theatre,  Homerville,  Ga., 
been  purchased  by  Mr.  and  N, 
Benny  Gene  Leviton  of  Fargo,  ( 
from  its  former  owner  Mr.  and  M 
S.  F.  Summerlin.  They  have  b<^ 
operating  the  theatre  since  1955. 

180  'Kiss'  Bookings 

M-G-M's  "It  Started  with  a  Ki 
will  open  in  180  engagements 
Labor  Day,  it  was  announced  by  Ja 
Byrne,  vice-president  and  sales  m£ 
ager.  Additional  bookings  are  expect 
shortly. 


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Wsday,  August  20,  1959 


Motion  Picture  Daily 


3 


Ascap  Membership  Approves 


( Continued 

comes  up  for  a  hearing  on  Oct.  19 
before  Chief  Judge  Sylvester  Ryan  of 
the  8th  Southern  District  of  New 
York. 

Copies  of  Dean's  remarks  and  ex- 
planations will  be  mailed  by  the  So- 
ciety to  all  of  its  members  before  the 
East  Coast  special  meeting,  which 
will  be  held  here  on  Aug.  27. 

In  addition  to  Adams,  who  opened 
the  meeting,  ASCAP  directors  Ned 
Washington  and  Wolfie  Gilbert,  and 
Herman  Finkelstein,  ASCAP  general 
attorney,  and  George  Hoffman,  comp- 
troller, were  in  attendance. 

The  consent  order  is  an  amend- 
ment to  ASCAP's  1959  decree  and 
covers  voting,  distribution  and  survey 
procedures.  The  order  was  filed  by 
Dept.  of  Justice  and  ASCAP  attorneys 
with  Judge  Ryan,  following  which  the 
date  for  the  final  hearings  in  mid- 
October  was  set. 

Would  Hit  Top  Earners 

Changes  in  voting  for  ASCAP  are 
designed  to  cut  down  the  power  of 
the  Society's  top  earners,  both  pub- 
lishers or  writers.  Whereas  currently 
writers  get  one  vote  for  each  $20 
earned  and  publishers  one  vote  for 
each  $500  the  new  order  proposes 
that  no  writer  or  firm  will  have  more 
than  100  votes. 

Voting  power  of  publishers  and 
writers,  under  the  new  order,  will  be 
rated  according  to  performance  cred- 
its with  a  sliding  scale  adjusted  to 
keep  the  top  money  earners  from 
having  too  many  ballots.  Writers  are 
to  get  one  vote  for  each  1,000  credits 
up  to  20,000  credits,  one  vote  for 
each  2,000  credits  up  to  26,000  cred- 
its, and  one  vote  each  3,000  credits 
up  to  35,000  credits,  etc.  Publishers 


from  page  1 ) 

are  to  have  a  similar  system  with 
basic  votes  determined  by  each  4,000 
credits  up  to  100,000  credits. 

Affiliates  of  publisher  members  are 
to  be  considered  as  individual  firms, 
but  the  order  limits  any  increase  in 
the  votes  of  the  top  10  firms  in  AS- 
CAP to  no  more  than  10  per  cent  of 
their  votes  when  the  order  goes  into 
effect. 

Cumulative  voting  is  rejected  under 
the  order  but  any  group  of  writers 
is  now  entitled  to  cast  l/12th  of  all 
writer's  votes  to  elect  one  candidate 
to  the  board.  The  same  applies  in  pub- 
li.sher  director  elections. 

Changes  in  payoff  give  writers  and 
publishers  the  option  of  choosing  a 
100  per  cent  current  performance 
base  or  a  mixed  base  which  continues 
the  present  availability  and  seniority 
factors.  For  publishers  the  15  per  cent 
seniority  factor  is  eliminated  on  a 
gradual  basis  over  the  next  five  years, 
leaving  their  formula  at  70  per  cent 
for  current  performances  and  30  per 
cent  for  availability  or  recognized 
works  performance  fund.  Writers  not 
electing  to  take  the  100  per  cent  cur- 
rent performance  formula  will  con- 
tinue to  get  20  per  cent  for  current 
performance,  30  per  cent  for  a  five- 
year  average',  30  per  cent  for  availa- 
bility and  20  per  cent  for  seniority. 

In  regard  to  ASCAP's  survey 
methods  the  new  order  provides  that 
an  independent  outside  agency  ap- 
pointed by  the  court  and  paid  by 
ASCAP  design  a  scientific  sampling 
system  to  cover  performances  over 
radio,  TV,  wired  music  services  and 
in  night  clubs  and  concert  halls.  This 
outside  agency  could  also  have  the 
power  to  review  the  survey  methods 
periodically. 


Hie  Wayne  to  Make 
Im  in  Phillipines 

From  THE  DAILY  Bureau 

dlGLLYWOOD,  Aug.  19.  -  "Who 
i,lk  Alone,"  a  novel  by  Perry  Bur- 
is  voted  by  the  National  Booksellers 
Hociation  as  its  choice  of  the  year 
I1L940  and  currently  in  its  41st  print- 
li,  has  been  acquired  by  Artie 
lyne's  independent  company,  Vi- 
)y  Productions.  It  will  be  filmed 
i;ely  in  the  Philippines  as  a  $4,000,- 
lii '  "Technicolor  production,  he  said. 
1   

anley  Warner  Meet 

'  ( Continued  from  page  1 ) 
ijing  zone  managers:  Alex  Halperin, 
cago;  Moe  A.  Silver,  Pittsburgh; 
Ty  Feinstein,  New  Haven;  Charles 
Smakwitz,  Newark;  Frank  J. 
nis,  Philadelphia,  and  Pat  R.  No- 
il), West  Coast. 

lome  office  executives  include 
art  H.  Aarons,  Miles  H.  Alben, 
nley  Amster,  James  M.  Brennan, 
y  D.  Feldman,  Gio  Gagliardi,  Harry 

\  ,dberg,  Lester  B.  Isaac,  Frank  J. 
'man,  W.  Frank  Marshall,  Michael 

r'htenstein,  Ted  Minsky,  Bernard  H. 
'enzweig,  Robert  Schneider, 
\r\es  J.  Schnur,  Louis  Siegel,  Fred 
igl  and  Jack  Yellin. 
)ut  of  town  executives  are  Saul 
gin  and  Marvin  Samuelson,  Pitts- 

llgh;  Harry  Kaplowitz,  New  Haven; 
n  McKenna,  Newark;  Hank  Gold- 

I  1,  Philadelphia;  Dan  Triester, 
st  Coast;  Louis  F.  Ribnitzki,  Wash- 

|:on. 

J I         Ad  Men  Convene 

meeting  of  the  zone  advertising 
1  was  held  in  Harry  Goldberg's  of- 
yesterday.  They  are  also  attending 
zone  managers'  meeting  today, 
ise  in  town  are:  Herb  W.  Wheeler, 
^''cago;    Harry    Mintz,  Milwaukee; 

es  M.  Totman,  New  Haven;  Ed- 
'i'l  Goth,  Newark;  Frank  LaFalce, 
i''shington;  Everett  C.  Callow,  Phil- 
'I  'lphia;  Henry  Burger,  Pittsburgh. 

•ivo  Theatres  Sold 

IIILWAUKEE,  Aug.  19.  -  Two 
ivaukee  neighborhood  theatres, 
;ntal  and  Tower,  were  sold  at  pub- 
sale  here  following  foreclosure 
on  taken  by  Delmar  Securities 
p.  of  New  York  against  Kent 
atres.  Inc.,  Milwaukee.  Delmar 
:hased  the  theatres  for  about 
2,000,  approximately  the  amount 

on  the  mortgage  and  was  the 
'  bidder.  Delmar  assumes  the  first 
tgage.  Kerr  continues  to  operate 

theatres  on  a  temporary  basis 
le  negotiations  are  carried  on. 

'ep  'Gimmick^  Secret 

[OLLYWOOD,  Aug.  19.-Charles 
Block  has  completed  negotiations 
I  Allied  Artists  to  produce  "The 
motic  Eye,"   a   suspense  thriller 
I  an  audience  participation  gim- 
;  ic  which  will  not  be  disclosed  un- 
tie picture  is  press  previewed.  The 
;  enplay  will  be  filmed  on  closed 
Ben  Schwalb  will  be  the  execu- 
producer  on  the  film,  screenplay 
which  is  being  completely  by  Gitta 
William  Read  Woodfield.  It  is 
'  -d  on  an  original  story  by  Bloch. 


Cinerama  Acquires 

{Continued  from  page  1) 
in  Africa  in  the  hunting  preserves  at 
the  base  of  Kilimanjaro. 

Reeves  promised  to  announce  the 
title  of  the  next  production  in  Cine- 
rama at  a  special  stockliolders  meet- 
ing here  two  weeks  ago.  At  that  time 
he  said  Cinerama  has  potentialities 
for  attractions  other  than  travelogues 
and  is  capable  of  presenting  "many 
facets  of  drama." 

Stockholders  were  also  told  at  the 
meeting  that  Cinerama,  Inc.  will  turn 
out  two  pictures  a  year,  all  to  be 
"big  spectacles." 

Distribution  policy  on  films  to  be 
made  for  Cinerama,  Inc.  is  not  yet 
decided.  Reeves  said  the  company 
might  seek  four-wall  lease  arrange- 
ments or  try  to  work  out  a  deal  with 
a  theatre  circuit  or  circuits. 

Stanley- Warner,  which  produced 
the  first  five  pictures  in  Cinerama,  no 
longer  has  exclusive  rights  to  use  of 
the  process. 

^Tough^  Here  Sept.  16 

"Cry  Tough,"  a  Canon  Production 
for  United  Artists  release,  will  open 
at  the  RKO  Palace  Theatre  here  on 
Sept.  16. 


Selig  Program  Heafl 

( Contitiued  from  page  1 ) 
Show  in  Showmanship,"  and  has  been 
scheduled  for  the  third  day  of  the 
convention,  Tuesday,  Nov.  10.  It  will 
be  devoted  to  business  building  and 
ticket  selling. 

Kerasotes  announced  he  had  ap- 
pointed Myron  N.  Blank,  president 
of  Central  States  Theatres  and  chair- 
man of  the  Great  Plains  States  Busi- 
ness Building  Council,  himself,  and 
Albert  Floersheimer,  director  of  pub- 
lic relations  for  TOA,  as  a  committee 
to  assist  Selig  in  the  planning  and 
development  of  the  day's  program. 

Selig  said  that  invitations  had  been 
extended  to  leaders  in  the  advertising, 
promotion  and  exploitation  fields  to 
participate  in  the  program,  and  that 
names  of  speakers  wovild  be  an- 
nounced as  rapidly  as  acceptances 
were  received. 

Selig  was  moderator  last  year  for  the 
business  building  portion  of  TOA's 
convention  program  at  Miami. 

TOA  will  devote  other  days  at  the 
convention  to  the  product  situation,  to 
drive-ins,  to  improvement  of  projec- 
tion as  instituted  through  the  Council 
for  the  Improvement  of  Theatres  and 
Motion  Picture  Projection,  and  to  con- 
cessions, Kerasotes  said. 


PEOPLE 


Jack  H.  Levin,  president  and  foun- 
der of  Jack  H.  Levin  Associates,  yes- 
terday observed  the  ninth  anniversary 
of  the  company  and  a  birthday  of  his 
own  with  an  "open  house"  at  his  of- 
fices in  the  Paramount  Bldg. 

□ 

Robert  Bothwell,  with  National 
Theatres  for  22  years,  the  last  four 
of  them  as  managing  director  of  the 
Fox  Theatre,  Detroit,  a  post  he  will 
leave  around  Sept.  1,  was  guest  of 
honor  at  a  farewell  party  held  in  the 
Circus  Room  beneath  the  Fox  Thea- 
tre. NT  has  relinquished  its  lease  on 
the  house. 

□ 

William  Daniel,  Texas  attorney  and 
civic  leader,  has  been  named  produc- 
tion and  public  relations  coordinator 
for  "The  Alamo,"  Batjac  production 
for  United  Artists  release.  He  will 
headquarter  in  Austin  and  Bracket- 
ville,  Tex. 

□ 

Barney  Ross  has  returned  to  Kay 
Film  Exchange,  Atlanta,  as  head  book- 
er and  office  manager. 

□ 

Ronnie  Giesberg,  assistant  shipper 
for  Paramount  in  Denver,  is  moving 
over  to  United  Artists  there  to  fill 
the  same  post,  succeeding  Dominic 
Linza,  who  has  been  moved  up  to 
head  booker  by  UA. 


'Circus'  Gross  $508,000 

Irwin  Allen's  "The  Big  Circus,"  an 
Allied  Artists  release,  grossed  $508,- 
000  during  its  first  two  weeks  in  the 
Los  Angeles  area,  according  to  Har- 
old Wirthwein,  company's  western  di- 
vision sales  manager.  During  the  first 
week,  the  film  played  in  38  houses, 
and  in  the  second  week  in  32  houses, 
28  of  which  were  hold-over  engage- 
ments. 


AIP  Readies  Two 

American  International  Pictures  has 
placed  a  rush  order  for  300  prints 
of  "Sign  of  the  Gladiator"  so  that  it 
will  be  available  to  ejdiibitors  on  a 
wide  scale  by  mid-September.  In  ad- 
dition, the  company  will  have 
"Bucket  of  Blood"  ready  for  the  first 
of  October. 


Fashion  Shotv  Slated 

ATLANTA,  Aug.  19.-The  Atlanta 
chapter  of  Women  of  the  Motion  Pic- 
ture Industry  will  hold  its  annual  Fall 
Fashion  Show  on  Sept.  10  at  the  Geor- 
gian Terrace  Hotel  here. 


V.C.  Golf  Tourney  Set 

PHILADELPHIA,  Aug  19.  -  Va- 
riety Club,  Tent  No.  13^  of  this  cicv 
will  stage  its  annual  golf  lovxnA"oe:^t 
and  dinner  dance  at  the  Gr 
Country  Club  on  Sept.  12 


i 


T^ramouhfand  T^rlbet'gSedton  havi 
thaf  ever  putihe  accent  on  VOurf; 


Also  starring 


BARRY  COEw.  THOMAS  GOMEZ  •  Produced  by  WILLIAM  PERLBERG  and  GEORGE  SEATOnIii 

Directed  by  WALTER  LANG  •  Screenplay  by  JOHN  MICHAEL  HAYES  •  Based  on  a  Play  by  SAMSON  RAPHAELSOrN  li 


hd  the  zin^  in  your  BO/OFFlCE  / 


'7  guess  she's  not 
for  me . . .  she's  23! 


\  LILU 
PALMER 

Smartest  gal  who  ever 
layed  a  trap  for  the  Old  Master! 


CARROLL 
RAKER 

Gable's  back  and  "Baby 
Doll's"  got  him . . .  almost! 

LEE  J. 
CORR 


A  not  as  a  Cupid 
in  a  baggy  suit! 


Its  spatKecl  by  ihe  spar/cl/ng-esf 

swiich  in  ah  age  / 


BUT 

NOT 
FOR 


ME 


i 


.  -  ^t^o^c^  \ 

iershwin  wrote  it . . .  Ella  Fitzgerald  sings  it!  Only  once  in  a  blue,  blue  moon  one  like  this!  M  this  is  one 
(here  Gable  "acts  his  age."  He  doesn't  get  the  girl -but  how  he  gets  those  laughs!  CALL  PARAMOUNT  ,FASTi 


Motion  Picture  Daily 


Thursday,  August  20,  m 


Television  Jqday 

Who's  Where  Exclusive  on 

TV  Winter  Olympics 


Two  promotions  in  the  sales  organ- 
ization of  Independent  Television 
Corp.  have  been  announced  by  Wil- 
liam Dubois,  director  of  operations 
and  sales  planning.  Philip  Besser,  for- 
mer program  director,  was  named 
production  coordinator,  East,  and 
Herb  Lazarus,  former  sales  planning 
manager,  is  now  sales  coordinator. 
□ 

Don  Tait,  administrative  head  of 
20th-Fox  editorial  department,  has 
named  Diane  Adier  as  television  com- 
mercial coordinator  of  Martin  Manu- 
lis  Productions  for  20th-Fox  Televi- 
sion. She  formerly  held  a  similar  post 
at  Ziv. 

□ 

R.  L.  Raab,  former  television  sta- 
tion account  executive  in  Columbus, 
O.,  has  joined  the  John  L.  Barcroft 
theatrical  advertising  and  publicity 
organization  there. 


larget  for  3'  First 
For  'Playhouse  90' 

"Target  for  Three,"  a  drama  about 
the  rise  and  fall  of  a  South  American 
dictator,  will  be  the  first  "Playhouse 
90"  presentation  of  the  1959-1960 
season,  Thursday,  Oct.  1  (9:30-11:00 
P.M.,  EDT),  on  the  CBS  Television 
Network.  "Alas  Babylon,"  originally 
announced  as  the  premiere  offering  of 
"Playhouse  90's"  fourth  season,  will 
be  presented  later  in  the  year. 

"Target  for  Three"  was  written  by 
David  Davidson,  and  John  Houseman 
will  produce. 

Robert  Stevens  will  direct,  and  the 
cast  will  be  announced  shortly. 


CBS  News  has  been  awarded  the 
exclusive  television  rights  for  the  1960 
Winter  Olympics  and  will  produce  a 
series  of  programs  on  these  contests 
for  the  CBS  Television  Network,  it 
was  announced  by  Sig  Mickelson, 
vice-president  of  Columbia  Broad- 
casting Svstem  and  general  manager 
of  CBS  News. 

A  simultaneous  announcement  was 
made  in  San  Francisco  by  the  Organ- 
izing Committee  for  the  8th  Olympic 
Winter  Games. 

Live  and  on  Tape 

The  contract  calls  for  a  minimum  of 
ten  hours  of  broadcasts  from  Squaw 
Valley,  Cal.,  scene  of  the  ten  -  day 
schedule  of  games.  Coverage  will  be 
live  and  on  tape.  Current  plans  call 
for  an  opening  program  from  5:00  to 
6:00  P.M.,  EST,  on  Feb.  18,  featuring 
highlights  of  the  inaugural  ceremo- 
nies. 

On  June  9,  CBS  News  was  granted 
exclusive  North  American  rights  for 
television  coverage  of  the  1960  sum- 
mer Olympics,  to  be  held  in  Rome. 

Rosalind  Russell  Signs 
For  'Wonderful  World' 

Rosalind  Russell  has  been  signed 
for  "The  Wonderful  World  of  Enter- 
tainment" Tuesday,  Oct.  6  (9-30- 
10:30  P.M.,  EDT),  the  first  of  the 
Ford  series  of  colorcast  specials  to  be 
presented  weekly  over  the  NBC  Tele- 
vision Network.  Miss  Russell  will  ap- 
pear as  the  audience's  guide  as  "The 
Wonderful  World  of  Entertainment" 
unfolds,  according  to  an  announce- 
ment by  Hubbell  Robinson,  executive 
producer. 

Eddie  Hodges,  youthful  star  of  the 
Broadway  hit,  "The  Music  Man,"  and 
currently  featured  in  the  film,  "Hole 
in  the  Head,"  has  also  been  signed 
to  appear  in  the  Oct.  6  Ford  special. 
Additional  stars  for  the  series'  pre- 
miere will  be  announced  shortly.  The 
production  will  be  staged  and 
choreographed  by  Bob  Fosse,  written 
by  Howard  Teichman  and  directed 
by  Kirk  Browning. 


Freedom  Foundation 
Awards  Goes  to  CBS 

The  CBS  Television  Network  was 
named  the  recipient  of  a  Freedoms 
Foundation  award  for  its  program, 
"Government  and  the  Democratic 
Process,"  televised  as  part  of  "The 
Great  Challenge"  series. 

The  George  Washington  Honor 
Medal  Award  was  presented  by  Dr. 
Kenneth  D.  Wells,  president  and  trus- 
tee of  Freedoms  Foundation,  Valley 
Forge,  Pa.  The  award  was  accepted 
by  James  T.  Aubrey,  Jr.,  executive 
vice-president  of  the  CBS  Television 
Network,  on  behalf  of  the  network. 


Frankovich  to  Meet 

(  Continued  from  page  1 ) 

overseas  production  plans  with  Sam- 
uel J.  Briskin,  Columbia's  vice-presi- 
dent in  charge  of  studio  operations, 
and  vice-president  B.  B.  Kahane. 

Frankovich  will  meet  with  Colum- 
bia home  office  executives,  before  re- 
turning to  his  London  headquarters 
over  the  weekend. 


Lewis  Signs  Basic 

HOLLYWOOD,  Aug.  19.  -  Pro- 
ducer-star Jerry  Lewis  has  signed 
Count  Basic  and  his  orchestra  for 
"Cinderfella,"  die  comedian's  spoof 
on  a  fairy  tale  that  will  start  filming 
at  Paramount  in  October.  Basic  cur- 
rently is  appearing  at  the  Flamingo  in 
Las  Vegas. 

Frank  Tashlin  will  direct  "Cinder- 
fella" from  his  own  screenplay.  Ed 
Wynn  and  Judith  Anderson  previously 
were  announced  for  important  roles 
in  the  comedy. 


Dual  Role  for  Previn 

Andre  Previn  has  been  set  by 
M-G-M  for  the  dual  assignment  of 
scoring  both  "Bells  Are  Ringing"  and 
"The  Subterraneans."  In  the  latter,  he 
also  appears  in  his  first  role  as  an 
actor.  "Bells  Are  Ringing,"  starring 
Judy  Holliday  and  Dean  Martin,  goes 
before  the  cameras  late  next  month 
with  Vincente  Minnelli  directing  the 
Arthur  Freed  Production  for  MGM 
release. 


Trust'  Meek 


( Continued  from  page  1 ) 
Theatres,  Kingsport,  Tenn.  and  I 
City,  Va.  Both  concerns  opera 
dependent  theatres  and  each  sui; 
a  million  dollars  in  damages 
the  Sherman  and  Clayton  anti 
acts. 

Defendants  include  the  majoi 
tributing  companies  along  witii 
Sul  Theatres,  Inc.  Kingsport,  \\ 
Kincey  Service  Corp.,  Crescent 
Nu-Strand  Corp. 

Action  thus  far  in  the  "pre- 
hearings has  been  to  determine  ii 
for  introduction  of  evidence  for 
sides  of  the  case.  The  court  will 
line  means  and  procedures  to 
plify  methods  of  handling  exhib 
the  litigation. 

Various  tabulations  and  accoui 
to  gross  figures  and  profits  on 
run  motion  pictures  will  be  ei 
but  may  be  questioned  by  tli^ 
fense.  Speculation  on  a  conseii 
cree  has  proved  wrong.  Each  w 
on  its  own  with  separate  trials  1 
the  court  and  a  jury.  While  the 
will   be   tried   separately  the 
trial"  arrangements  will  hold  tru 
both  cases  when  they  are  callec 
fore  a  jury,  according  to  court  c 

'^LiheV  for  October 

M-G-M's    "Libel,"  starring 
Bogarde  and  Olivia  de  Havilland 
been  set  for  national  release  in 
tober. 


NEWS 


ALL  the  news  that  IS  news 
That  is  what  MOTION  PICTURE  DAILY  gives  its 
readers  every  day  of  issue  . . .  /ts  masthead  pro- 
claims this  as  a  cornerstone  of  policy— 

All  the  news  that  IS  news 
concise  and  to  the  point 

.  .  and  the  columns  of  MOTION  PICTURE  DAILY 
so  perform— to  the  praise  and  the  preference  of 
busy  executives  throughout  the  industry. 

THE  news— accurately,  concisely  reported  .  .  . 
physically  arranged  for  easy  finding,  quick 
reading-to  these  distinctions  MOTION  PICTURE 
DAILY  is  proudly  committed,  for  continuance 
of  leadership. 


OP 


More 
/  light 

!         +  ^ 

slower  burn= 
lower  costs 


PROJECTOR 
CARBONS  , 


MOTION  PICTURE 

DAILY 


I>.  86,  NO.  37 


NEW  YORK,  U.S.A.,  FRIDAY,  AUGUST  21,  1959 


TEN  CENTS 


nancial  Report 

^ara.  Earnings 
,t  $2,493,000 
or  Six  Months 

ital  Income  for  Period 
timated  at  $5,260,000 


'aramount  Pictures  had  consolidat- 
net  earnings  from  operations  esti- 
:ed  at  $2,493,000  for  the  first  six 
nths  of  1959, 
was    a  n  - 
inced  yester- 
I  by  Barney 
;aban,  presi- 
it.  Total  net 
ome  for  the 
iod  was  $5,- 
T),000,  includ- 

$2,767,000 
cial  income, 
present- 

principally 
fit  on  dispos- 
of  invest- 
its. 

"omparative  earnings  for  the  same 
iod  in  1958  are:  from  operations, 
565,000;  special  income  of  $7,707,- 
( Continued  on  page  2 ) 


Barney  Balaban 


esfoif  Appointed  UA 
'^sistant  Ad  Manager 

lobert  Weston  has  been  named  as 
stant  advertising  manager  of 
ted  Artists,  it  was  announced  yes- 
lay  by  Roger  H.  Lewis,  UA  vice- 
iident  in  charge  of  advertising, 
lieity  and  exploitation.  Weston 
{Continued  on  page  4) 


edit  U.S. -Soviet  Pact 
)r  Film  Export  Rise 

From  THE  DAILY  Bureau 

7ASHINGTON,  Aug.  20.  -  Ex- 
;s  of  motion  picture  film  to  the 
let  Union  amounted  to  $106,284 
:he  second  quarter  of  1959,  the 
amerce  Department  has  reported, 
i  is  the  first  time  in  years  that  film 
■ments  to  Russia  have  reached  any 
able  amount,  and  presumably  re- 
:  the  Soviet-American  film  pact. 

EV/S/ON  TODAY-page  4 


^Spartacus^  Cost  Didn't  Scare  Univ.; 
More  Bryna  Pictures  Being  Discussed 

(Picture  on  Page  3) 

Kirk  Douglas'  Bryna  Prods,  is  discussing  "several"  more  picture  deals  with 
Universal  to  follow  the  multi-million  dollar  "Spartacus,"  now  nearing  com- 

  pletion. 

Douglas,  lunching  with  trade  press 
representatives  at  21  Club  here  yes- 
terday, described  the  recent  experi- 
ence with  Universal  as  a  happy  one 
despite  circumstances  which  increased 
an  originally  estimated  production 
budget  of  $4,000,000  to  $5,000,000  to 
doulsle  that  after  production  was  un- 
derway. 

The  actor-producer  spoke  warmly 
(Continued  on  page  3) 


Cof.  Subsidiary  Formed 
To  Operate  Stations 

Formation  of  a  new  subsidiary  by 
Columbia  Pictures  to  operate  its  re- 
cently acquired  television  and  radio 
stations  in  Salt  Lake  City  was  an- 
nounced yesterday  by  A.  Schneider, 
Columbia  president.  The  subsidiary 
will  be  known  as  Columbia  Pictures 
Electronics  Co.,  Inc. 

The  National  Broadcasting  Com- 
pany affiliates  in  Salt  Lake  City,  tele- 
vision station  KTVT  and  radio  sta- 
tions KDYL-AM  &  FM,  were  ac- 
quired by  Columbia  last  month  from 
(  Continued  on  page  4) 


Senate  Vote  Hits  Taxing 
Of  Out-of-State  Firms 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  20.  -  The 
Senate  today  passed  a  watered-down 
version  of  a  bill  to  restrict  state  taxa- 
tion of  out-of-state  companies. 

The  bill  is  aimed  at  overturning  in 
part  the  effect  of  recent  Supreme 
Court  decisions.  However,  the  Sen- 
ate-approved bill  is  less  broad  in  its 
relief  than  the  version  approved  by 
tlie  Senate  Finance  Committee. 

As  passed  by  the  Senate,  the  bill 
(Continued  on  page  2) 


India  Theatre  Unit  Gets 
Protection  Council  Data 

Details  of  the  operation  of  the 
Council  for  the  Improvement  of 
Theatres  and  Motion  Picture  Projec- 
tion have  been  sent  to  the  Theatre 
Owners  Association  of  Bombay,  India, 
by  Theatre  Owners  of  America, 
(Continued  on  page  2) 


See  Trial  Next  Year 
For  2  Anti-Trust  Suits 

special  to  THE  DAILY 
KNOXVILLE,  Aug.  20.-U.S.  Dis- 
trict Judge  Robert  L.  Taylor  today 
expressed  hope  that  the  two  one-mil- 
lion-dollar motion  picture  anti-trust 
suits  filed  here  will  be  placed  on  the 
court  docket  by  December.  This 
(Continued  on  page  2) 


Summer  Theatre  Attendance  Called 
Best  in  Decade;  Continuance  Seen 


special  to  THE  DAILY 

RIDLEY  PARK,  Pa.,  Aug.  20.— The  motion  picture  industry  is  presently 
enjoying  its  most  successful  summer  in  a  decade  with  optimistic  spring  fore- 
casts realized  by  a  record  breaking  attendance  week,  according  to  a  report 
issued  by  Sindfinger  &  Company  here 


today. 

The  report  said  four  nationwide 
attendance  peaks  were  reached  during 
the  week  ending  Aug.  1  as  follows: 

Total  movie  attendance  was  higher 
than  it  has  been  in  over  a  decade. 

Adult  paid  attendance  was  higher 
than  it  has  been  since  1948. 

Drive-in  attendance,  spurred  by 
warm  weather  and  the  public's  desire 
for  relaxed  outdoor  comfort,  set  a  new 
record. 

More  people  considered  seeing  a 


movie  than  ever  before,  and  of  those 
who  considered,  approximately  one- 
third   actually   bought  tickets. 

Sindlinger's  staff  pointed  out  that 
the  attendance  boom  may  continue  be- 
yond the  summer  as  there  are  more 
frequent  moviegoers  (people  who  at- 
tend more  than  once  a  month)  now 
than  at  any  time  during  the  past  five 
years.  This  indicates  that  more  people 
are  choosing  film  fare  on  a  regular 
basis,  giving  some  soUd  footing  to 
(Continued  on  page  2) 


For  Two  Days 

Fox  National 
Sales  Meeting 
Set  Aug.  26 

1st  Since  Local  Autonomy 
System  Put  in  Operation 


The  first  20th  Century-Fox  nation- 
al sales  meeting  since  the  organiza- 
tion began  its  local  autonomy  system 
of  operation 
will  be  held 
here  Aug.  26 
and  27,  it  was 
announced  yes- 
terday by  Alex 
Harrison,  gen- 
eral sales  man- 


ager. 

The  meeting 
will  also  mark 
for  the  first 
time  since  the 
program's  in- 
ception a  joint 
meeting  of  the 
managers  and  the 


Alex  Harrison 


company's  branc 


[Continued  on  page  2) 

ACE-MPAA  Group  Meets 
On  Small  Theatre  Aid 

The  American  Congress  of  exhibi- 
tors-Motion Picture  Association  sub- 
committee on  aid  to  small  theatres 
held  its  first  meeting  here  yesterday 
at  the  iVIPAA  board  room.  It  is  sched- 
uled to  make  its  report  to  the  main 
(Continued  on  page  3) 

Three  WB  Films  in  Row 
Booked  at  Music  Hall 

Three  Warner  Bros.'  releases  will 
be  presented  in  successive  engage- 
ments at  Radio  City  Music  Hall  im- 
mediately after  the  run  of  the  cur- 
rent tenant,  "North  by  Northwest." 
First  will  be  "The  FBI  Story,"  fol- 
lowed by  "A  Summer  Place"  and 
"The  Miracle." 

Announcement  of  the  triple  book- 
ing was  made  jointly  yesterday  by 
Russell  V.  Downing,  president  of  the 
theatre,  and  Benj.  Kalmenson,  execu- 
tive vice-president  of  Warner  Bros. 


Motion  Picture  Daily 


Friday,  August  21, 


PERSDML 
MEIVTIDIV 


■pRED  NII,ES,  president  of  Fred  A. 

Niles  Productions,  Chicago,  will 
return  to  the  Windy  City  on  Sept.  1 
from  Europe. 

• 

SuzY  Parker  will  leave  New  York 
at  the  weekend  for  Europe,  where  she 
will  tour  key  cities  in  connection  with 
the  opening  of  20th  Century-Fox's 
"The  Best  of  Everything." 

• 

Honey  Sanders,  actress  and  vocal- 
ist, returned  to  New  York  yesterday 
following  a  seven-week  tour  of  Eu- 
rope. 

• 

Claire   Bloom,   currently  starred 
Warner  Brothers'  "Look  Back  in  An- 
ger," has  returned  to  New  York  from 
Paris  on  her  way  back  to  Hollywood. 
• 

William  K.  Jenkins,  president  of 
Georgia  Theatres,  is  recuperating  at 
his  home  in  Hendersonville,  N.  C, 
following  hospitalization. 


First  Division  Society 
To  See  'Crimson'  Today 

special  to  THE  DAILY 

ROCHESTER,  N.  Y.,  Aug.  20.- 
Samuel  Fuller,  producer-director-writ- 
er of  "The  Crimson  Kimono,"  will 
stage  the  first  public  showing  of  the 
Columbia  release  at  the  national  re- 
union of  the  Society  of  the  First  Di- 
vision here  tomorrow.  Fuller,  who  par- 
ticipated in  the  D-Day  invasion  as  a 
member  of  the  First  Division,  will  be 
the  keynote  speaker  at  the  reunion 
banquet  Saturday  night. 

Columbia  Pictures  has  assigned  a 
field  exploitation  man  to  work  with 
publicity  representatives  of  the  Soci- 
ety of  the  First  Division  to  obtain 
maximum  coverage  of  the  reunion  and 
the  screening  of  "The  Crimson 
Kimono."  Columbia  is  also  making 
arrangements  to  work  with  other 
chapters  of  the  First  Division  through- 
out the  country  on  mutually  beneficial 
promotional  projects,  including  local 
playdates  of  "The  Crimson  Kimono." 


NEW  YORK  THEATRES 


—  RADIO  CITT  MUSIC  HALL—, 

Rockefeller  Center  •  CI  6-4600 

GARY  EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  •  Technicolor® 
ind  CAIA  NEW  STAGE  SPECTACLE  "SUHMEIi  fESTIVAL" 


Fox  Meeting 

{Continued  from  page  1) 
regional  advertising  publicity  man- 
agers. Local  autonomy  was  decided 
upon  earlier  this  year  under  the  plan 
developed  by  20th  president  Spyros 
P.  Skouras. 

Under  discussion  at  the  meetings, 
which  will  be  held  at  the  20th  Cen- 
tury-Fox home  office  Little  Theatre, 
will  be  plans  for  forthcoming  product, 
as  well  as  reports  on  progress  of  the 
local  autonomy  set-up. 

Pictures  to  be  discussed  will  be 
"The  Blue  Angel,"  "The  Man  Who 
Understood  Women,"  "The  Oregon 
Trail,"  "The  Best  of  Everything," 
"Journey  to  the  Center  of  the  Earth," 
"Hound  Dog  Man,"  "Five  Gates  to 
Hell,"  "Dog  of  Flanders"  and  "Be- 
loved Infidel." 

Sees  Sales  Policies  Furthered 

Harrison  declared  that  the  meeting 
would  serve  to  further  implement  the 
sales  policies  devised  under  the  au- 
tonomy set-up  as  well  as  to  acquaint 
the  managers  with  merchandising 
campaigns  which  have  been  designed 
for  every  situation. 

See  Trial  Next  Year 

{Continued  from  page  1) 
would  mean  a  trial  early  next  year, 
according  to  court  aides. 

Pre-trial  conference  hearings  on  the 
two  industry  lawsuits  were  concluded 
yesterday.  Action  was  initiated  against 
the  majors  and  several  regional  film 
distributing  companies  by  New 
Amusement,  Inc.,  of  Knoxville,  and 
Taylor  Bros.  Theatres  of  Kingsport, 
Tenn.,  and  Gate  City,  Va. 

Tentative  procedures  for  handling 
evidence  in  the  two  cases  were  heard 
by  Judge  Taylor.  No  court  ruling  was 
made  after  conclusion  of  the  pre-trial 
hearing.  The  lawsuits  will  be  tried 
independent  of  each  other.  Each  seeks 
one  million  dollars  in  damages  under 
alleged  violations  of  the  Sherman  and 
Clayton  anti-trust  acts. 

Senate  Vote 

{Continued  from  page  1) 
declares  that  a  state  cannot  tax  an 
out-of-state  firm  if  its  only  activity 
in  the  state  is  to  have  salesmen  come 
in  from  outside  the  state  and  solicit 
orders  for  filling  by  shipment  from 
outside  the  state.  The  Senate  elim- 
inated a  provision  which  would  also 
have  barred  state  taxes  if  an  out-of- 
state  firm  had  only  a  sales  office  in 
the  state;  as  passed,  a  sales  office 
would  make  the  firm  subject  to  taxa- 
tion. 

The  House  judiciary  committee  has 
approved  a  similar  bill  which  backers 
hope  to  get  through  the  House  before 
adjournment. 

The  Senate  bill  also  sets  up  a  spe- 
cial study  commission  to  study  this 
problem  and  overlapping  state  and 
Federal  taxes  generally. 


Reich  on  World  Tour 
For  AIP  Conferences 

William  Reich,  foreign  sales  man- 
ager for  American  International  Pic- 
tures will  leave  on  Saturday 
for  a  two-month  world  tour  on 
company  business.  Paris  will  be  his 
first  stop,  after  which  he  will  attend 
the  Venice  Film  Festival.  He  then 
goes  to  Rome  to  conclude  negotiations 
for  an  AIP  co-production  deal. 

Reich  will  visit  Tokyo  next  where 
he  will  conclude  the  first  deal  for  the 
release  of  two  AIP  productions  in 
Japan  and  also  negotiate  AIP's  pos- 
sible first  venture  into  co-production 
in  Japan  with  Toho  Films. 

After  setting  up  an  AIP  franchise 
in  Sydney,  Australia,  he  will  head 
back  for  the  States,  returning  here  in 
early  October. 

'Porgy'  Opening  in 
Philadelphia  Oct.  7 

special  to  THE  DAILY 
PHILADELPHIA,  Aug.  20.-"Por- 
gy  and  Bess"  has  been  set  to  open 
locally  at  William  Goldman's  Goldman 
Theatre  on  Oct.  7,  playing  three  shows 
a  day  on  a  reserved  seat  policy. 

Harry  Freedman,  former  advertising 
and  publicity  director  for  Fox,  has 
been  engaged  to  handle  the  publicity 
and  promotion  for  the  local  engage- 
ment. 


Summer  Attendance 

( Continued  from  page  1 ) 
the  summer  attendance  rise,  the  report 
added. 

During  the  week  ending  Aug.  1  the 
Sindlinger  report  showed  that  82.3- 
million  Americans  entered  a  movie 
theatre  or  drive-in.  Paid  adult  (12 
years  and  older)  attendance  was  68.8- 
million  persons.  Both  are  the  highest 
figures  reported  by  Sindlinger  since 
the  company  began  measuring  motion 
picture  activity  in  1948. 

Of  the  total  attendance  figure,  30.2- 
million,  or  36.7  per  cent,  were  at  four- 
wall  theatres  while  52.1 -million,  or 
63.3  per  cent  were  at  drive-ins.  Drive- 
in  attendance  currently  is  the  highest 
ever  reported  by  Sindlinger. 

Future  Availability  Stressed 

One  important  factor  in  the  film 
industry's  rejuvenation,"  according  to 
Sindlinger,  is  the  future  availabifity  of 
current  films.  Leading  films  have 
drawn  well  during  first  runs,  and  will 
receive  even  wider  distribution  dur- 
ing the  coming  months.  These  include 
"Anatomy  of  a  Murder,"  "North  by 
Northwest,"  "Hole  in  the  Head,"  "The 
Nun's  Story,"  "South  Pacific,"  "The 
Horse  Soldiers,"  "Darby  O'Gill  and 
the  Little  People,"  "Hercules,"  "Say 
One  for  Me"  and  "This  Earth  Is 
Mine."  In  addition,  "Imitation  of 
Life,"  "Sleeping  Beauty,"  "Some  Like 
It  Hot"  and  "The  Shaggy  Dog,"  al- 
though released  some  time  ago,  con- 
tinue to  enjoy  immense  popularity. 


Para.  Earnin 


{Continued  from  page  1 } 
000;     and     total    net  inconu 
$10,272,000. 

Net  earnings  from  operations  h. 
second  quarter  of  1959  are  estini 
at  $1,175,000.  Total  net  income 
$1,615,000,  including  $440,000  sp 
income  representing  profit  on  liqi 
tion  of  foreign  investment.  This  ( 
pares  with  earnings  from  oper; 
for  the  same  period  in  1958  of  $1 
000;  special  income  of  $760,000, 
total  net  income  of  $1,920,000 

At  July  4,  1959,  shares  outstani 
were  1,714,116  as  compared  to  1  ^ 
216  on  June  28,  1958. 


India  Theatre  Unit 

( Continued  from  page  1 ) 

George  G.  Kerasotes,  TOA  presid  , 
reported.  Kerasotes  said  he  forvvai 
a  complete  blueprint  of  the  Cc' 
cil's  organization  and  program  to 
Doraiswamy,  secretary  of  the  In(  i, 
unit.  Doraiswamy  had  written  for 
tails,  explaining  his  Association  ■  ■ 
interested  in  forming  a  similar  Co  ■ 
cil. 

This    is    the   second  internatiot:, 
query    on    the    Council's  progr:i 
About  a  month  ago  the  British  F' 
Producers  Association  wrote  to  Kt 
sotes  to  coordinate  its  program  \\  i 
the  Council's.  The  British  group 
seeking  improvement  in  the  qua 
of  sound  projection. 

Doraiswamy  was  particularly 
terested  in  the  free  technical  ser\ 
provided  under  the  Council's  progr; 
and  Kerasotes  explained  that  the  ^ 
operating  Council  members  -  TI 
MA,  TEDA,  lATSE,  SMPTE,  Al 
Service,  RCA  Service,  Lorraine  C 
bon  and  National  Carbon  —  w( 
volunteering  their  services  for  t 
good  of  the  industry,  and  in  order 
help  raise  the  level  of  project 
among  the  nation's  theatres. 

Kerasotes  reported  the  Council 
continuing  to  receive  inquiries  fn 
theatres  for  technical  service,  a 
that  the  requests  are  being  imn 
diately  forwarded  to  equipment  a 
supply  dealers  certified  by  TEDA  a 
TESMA  as  cooperating  with  the  pi 
gram. 

^Kiss'  in  Capitol  Recor 

"It  Started  With  a  Kiss"  opent 
here  Wednesday  to  the  best  busint 
of  any  M-G-M  release  at  the  Capit 
Theatre  in  the  last  two  years.  Tl 
picture  grossed  close  to  $5,000  f 
the  opening  day. 


New  'North'  Mark  Her 

M-G-M's  "North  by  Northwest 
grossing  $195,661  in  its  second  we^ 
after  a  $208,395  opening  week,  h 
set  a  14-day  non-holiday  record  f( 
Radio  City  Music  Hall. 


Advertising  Manage 
wood  Bureau,  Yv 
Bear  St.  Leiceste 
Picture  Daily 
Cable  address: 
Vice-Presiden 

as  a  section  oi  iviotion  ricture  Jieraid;   lelevision  Today,  published  dailv  n«  n  nart  of  M^ii"'  J^eires 

Class  .at^er  Sept.         .38.  at  tbe  Post  Office  at  New  Vo^i..'^.  Y ^^'^ ^.T^^^tZ^r^sI^&'^^l'^-l  ^-^^  l^^s  ^^^2^:'^^^^:^^ 


i,  August  21,  1959 


Motion  Picture  Daily 


3 


jnpo  Ad  Emphasizes 
Summer  Business 

der  the  caption,  "More  Poeple 
,ovjes— More  Movie  Reader  In- 
,"  the  106th  in  the  series  ot 
lio  ads  in  Editor  6-  Publisher, 
tiKi  will  appear  tomorrow  features 
mtage  of  newspaper  clippings 
|,ng  to  the  upturn  in  summer 
[I  attendance. 

re  are  some  of  the  headlines 
11 :  New  York  Times:  "Film  At- 
n'ce  Continues  to  Rise,  Figures 
I  Audiences  at  Level  Above  That 
Boston  Siindaij  Globe,  "At- 
iiiince  at  Films  Increasing  Since 
Winter,  Movie  Theatre  Owners 
Smiling  Once  More:  Business 
ig  Up";  Wall  Street  Journal, 
ie  Business  Up  in  June  for  4th 
1  in  Row;  Better  Films  Cited"; 
he  following  trade  paper  head- 

I  "General  Upswing  in  S.C.,  In 

II  Cities  and  Towns";  "New  Or- 
'Theatres  Enjoy  Business  Boom"; 
^''Cleveland  Business  Continues 
.  j;  Holdovers  Prevail." 

tag  line,  as  usual,  is  the  indus- 
ogan,  "Get  More  Out  of  Life 
0  Out  to  a  Movie." 


hman,  Katz  to  Make 
Ffiln  American  Tour 

'  Rothman,  United  Artists'  for- 
lepartment  executive,  and  Alfred 
'  foreign  division  manager,  will 
an  extensive  tour  of  the  com- 
)  offices  in  Central  and  South 
ica  during  the  next  six  weeks, 
'^ig  on  Sunday  for  Mexico  City. 
'  itinerary  includes  Mexico,  Cuba, 
,,na,  Colombia,  Peru,  Chile,  Ar- 
jia,  Uruguay,  Brazil,  Trinidad, 
'.uela  and  Puerto  Rico, 
jether  they  will  hold  conferences 
'  UA  managers  and  representa- 
and  outline  the  company's  pro- 
'n  campaigns  on  upcoming  prod- 
n  addition,  they  will  give  added 
us  to  UA's  international  40th 
ersary  sales  drive,  currently  in 
'econd  six-month  phase  of  the 

'■5t. 


mango''  Hits  High 

3  Hal  Roach  release,  "Tamango," 
ig  Curt  Jurgens  and  Dorothy 
ridge,  grossed  a  big  $7,303  at  the 

Hi'heatre,  Detroit,  on  its  American 
ere  opening  day  Wednesday, 
-■ompany  said  it  was  the  biggest 

i'|ing  day  of  a  Hal  Roach  release 

k'y  its  inception. 


,*p  Signs  Pakula 

'LLYWOOD,  Aug.  20.  -  Jack 
,  Paramount  studio  head,  today 

iHced  the  signing  of  a  non-ex- 
/e  contract  with  Alan  Pakula  to 

5p  and  produce  an  unnamed 
^rty  for  the  studio,  in  line  with 
I'  lount's  expansion  program. 


j^'rdan  for  ^Montmatre^ 

•LLYWOOD,  Aug.  20.  -  Louis 
an  today  was  signed  to  star 
ite  Lana  Turner  in  "Streets  of 
nnartre"  which  Douglas  Sirk  will 
ce  and  direct  for  Allied  Artists. 


BIG  PLANS  FOR  'SPARTACUS  "  are  outlined  by  Kirk  Douglas  at  a  luncheon 
at  "21"  Club  here  yesterday.  With  him  are  Charles  Simonelli  (left).  Eastern 
advertising  and  publicity  department  manager  of  Universal  Pictures,  and 
Stanley  Margulies,  advertising-publicity  director  for  Bryna  Productions. 

Bryna,  'C/'  Talk  More  Films 

(  Continued  from  page  1) 


of  Universal  president  Milton  Rack- 
mil's  equanimity  under  the  strains  of 
the  escalating  production  cost. 

"At  one  time,"  Douglas  said,  "he 
even  expressed  concern  that  Bryna's 
profits  from  the  picture  might  be  in- 
adequate. That  was  the  first  time  I've 
ever  had  a  distributor  worrying  that 
I  might  not  make  enough  on  a  pic- 
ture." 

With  $2,000,000  in  talent  costs  in 
"Spartacus,"  Douglas  said  the  final 
production  cost  will  run  about  $10,- 
000,000.  Some  battle  scenes  still  re- 
main to  be  shot  in  Spain.  Prints,  ad- 
vertising and  distribution  costs  re- 
main to  be  reckoned. 

Will  Confer  With  Officials 

Douglas  is  here  to  confer  with 
Henry  H.  Martin,  Universal  sales  man- 
ager; Charles  Simonelli,  Eastern  ad- 
vertising-publicity director,  and  other 
home  office  officials  on  premiere  and 
promotion  plans  for  the  picture.  Made 
in  70mm.,  all  that's  certain  now  is 
that  it  will  open,  starting  sometime 
around  next  Easter,  in  theatres 
equipped  with  the  wide  film  projec- 
tors and  multi-channel  sound  systems. 

Some  four-wall  deals  for  such  thea- 
tres are  under  consideration. 

It  has  not  been  decided  yet  whether 
the  roadshowings  will  include  an  in- 
termission. Douglas  said  he  is  trying 
to  keep  the  film  as  short  as  possible 
but,  naturally,  does  not  know  what 
its  final  running  time  will  be. 

Stresses  the  Spectacular 

The  Bryna  head  goes  along  with 
production  thinking  that  spectacle  and 
bigness— things  that  can't  be  repro- 
duced on  television— are  essential  in 
picture-making  today.  However,  he 
adds  that  such  things  must  be  in- 
herent in  the  story  being  filmed— 
they  cannot  be  successfully  added  for 
their  own  sakes. 

"The  biggest  spectacle  doesn't 
guarantee  the  best  picture,"  he  com- 


mented. "And  just  putting  more  of 
everything  into  a  picture  doesn't  re- 
sult in  a  blockbuster.  If  you  proceed 
on  that  basis,  producers  would  soon 
be  bragging  about  whose  intermission 
is  the  longest.  You  can't  lose  sight  of 
the  fact  that  the  public  isn't  inter- 
ested in  the  cost  of  a  picture.  It  will, 
above  all,  want  to  be  entertained." 

Tells  'Why  Hollywood' 

Asked  why  in  today's  concentration 
on  authentic  locales  regardless  of  dis- 
tances, his  picture  of  Roman  gladia- 
tors had  been  made  in  Hollywood, 
Douglas  asked,  "Why  go  to  Rome  to 
make  a  story  that  took  place  in  271 
B.C.?  We  would  have  to  build  sets 
there." 

He  observed  that  it  is  not  neces- 
sarily cheaper,  either,  to  produce 
abroad.  "What  you  can  gain  in  one 
area  you  can  lose  in  another.  I  feel 
that  our  high  quality  standards  in 
America  ofi'set  what  might  be  gained 
in  sheer  economics  abroad." 


PEOPLE 


Jack  Benny— and  liis  violin— with  all 
proceeds  going  to  the  Symphony 
Funds,  will  appear  as  guest  soloist  at 
three  charity  concerts  this  fall.  The 
first  will  be  on  Nov.  10  with  the  St. 
Louis  Symphony;  the  second  on  Nov. 
13  with  the  Detroit  Symphony  Or- 
chestra, and  the  third  on  Nov.  1.5 
with  the  Rochester  Symphony  Or- 
chestra. 

□ 

Jack  Vaughn,  composer,  has  been 
elected  to  membership  in  the  Amer- 
ican Society  of  Composers,  Authors 
and  Publishers,  as  has  Jerry  Bilik,  com- 
poser and  arranger,  and  Louis  A. 
Carter,  composer  and  pianist. 
□ 

Harry  Belafonte,  most  recently 
starred  in  United  Artists'  "Odds 
Against  Tomorrow,"  will  appear  on 
television  Sunday  as  a  guest  on  "Youth 
Wants  to  Know"  over  WNEW-TV  at 
8:30  P.M. 


Palace  in  Philadelphia 
On  New  Ist-Run  Policy 

special  to  THE  DAILY 

PHILADELPHIA,  Aug.  20.-Stan- 
ley  Warner's  Palace  Theatre,  center- 
city  house  long  featuring  product  of 
lesser  note,  has  served  notice  on  all 
the  center-city  exhibitors  that  it  will 
be  in  the  bidding  for  major  first-run 
product.  The  circuit  management  has 
denied  reports  that  the  contemplated 
first-run  policy  for  the  Palace  was  due 
to  the  fact  that  the  chain's  Stanley, 
major  house,  will  close  late  in  Sep- 
tember for  extensive  renovations. 

Circuit  officials  claim  the  decision 
to  convert  the  Palace  to  first-run  was 
because  fall  bookings  of  several  long- 
run,  hard  ticket  attractions  may  leave 
many  other  features  without  an  open- 
ing house.  The  Stanley,  officials  said, 
will  have  completed  renovations  with- 
in six  months. 


ACE-MPAA  Group 

( Continued  from  page  1 ) 
ACE-MPAA  conference  committee  in 
the  same  meeting  place  next  Tuesday. 

As  in  the  case  of  other  subcommit- 
tee meetings  held  in  the  past  few- 
weeks,  there  was  no  official  state- 
ment on  the  degree  of  progress,  if 
any,  that  may  have  been  made  by 
the  group  on  aid  to  small  theatres. 
On  the  subcommittee  are,  for  ACE, 
Horace  Adams  and  Irving  DoUinger 
of  Allied  States  and  George  Kera- 
sotes  of  Theatre  Owners  of  America, 
and  for  MPAA,  Arthur  Krim  and  Rob- 
ert Benjamin  of  United  Artists,  and 
Abe  Montague  of  Columbia. 

Other  ACE-MPAA  subcommittees 
which  met  earlier  and  will  report  to 
the  main  committee  next  Tuesday 
also,  are  one  on  increasing  produc- 
tion and  one  on  industry  advertising. 
In  addition,  the  Compo  research  com- 
mittee also  will  make  a  report  to  the 
main  committee. 


Alfred  Perry  Signed 

HOLLYWOOD,  Aug.  20.  -  The 
signing  of  veteran  distributor  Alfred 
W.  Perry  to  handle  the  Canadian  re- 
lease of  Benedict  E.  Bogeaus'  "Jet 
Over  the  Atlantic,"  was  announced 
today  by  J.  R.  Grainger,  president  of 
Inter  Continent  Releasing  Organiza- 
tion. Negotiations  were  begun  during 
Grainger's  recent  business  trip  to  To- 
ronto. The  fihn  wffl  be  distributed 
through  Pen-y's  Inter-World  Theatri- 
cal Distribution  Corporation,  Ltd., 
which  has  offices  in  Toronto. 


'Denim'  Big  in  Boston 

BOSTON,  Aug.  20.  -  Twentieth 
Century-Fox's  "Blue  Denim"  opened 
at  the  Memorial  Theatre  here  to  r- 
$2,881  gross,  topping  such  20th  hit: 
as  "Rally  Round  the  Flag,  ^^:;  = 
"Inn  of  the  Sixth  Happiness '  -  r.;^"; 
played  Christmas  Day  ar.d  i:'.: 
Young  Lions." 


4 


Motion  Picture  Daily 


Friday,  August  21jis 


National 
Pre-Selling 


IV/fAY  BRITT,  the  star  of  20th- 
Fox's  "The  Blue  Angel,"  peers 
beguilingly  from  the  cover  of  "Life's" 
Aug.  16  issue.  And  is  initiated  into 
the  lofty  realm  of  stardom  with  a 
cover  story  in  the  same  issue.  The 
story  focusses  on  the  personal  life  of 
May  (but  pronounce  it  My)  as  well  as 
her  career. 

• 

"They  Came  to  Cordura,"  starring 
Gary  Cooper,  Rita  Hayworth,  Van 
Heflin  and  Tab  Hunter,  is  reviewed  in 
the  October  issue  of  "True  Story's" 
Goes  To  The  Movies  Dept. 

According  to  the  reviewer  of  this 
Columbia  film  "All  tlie  glamorous  per- 
sonalities of  this  star-filled  cast  get 
down  to  the  business  of  good  acting 
in  a  remarkable  film  combining  pow- 
erful action  with  stark  revelation  of 
human  nature." 

• 

Bob  Evans  made  his  acting  debut 
playing  the  Irving  Thalberg  part  in 
"Man  of  A  Thousand  Faces."  Now  he 
has  written  his  story  for  the  Aug.  15 
issue  of  "The  Saturday  Evening  Post." 
He  tells  how  quite  by  accident  Norma 
Shearer  overheard  him  making  a  busi- 
ness phone  call,  and  suggested  that 
he  portray  Thalberg.  His  next  film 
was  "The  Sun  Also  Rises,"  in  which 
he  played  the  part  of  the  matador. 

He  has  an  important  role  in  the 
recently  completed  Jerry  Wald  pro- 
duction, "The  Best  of  Everything." 
This  20th-Fox  film  was  made  in  New 
York  starring  Suzy  Parker.  A  location 
photo  of  Bob  Evans,  Suzy  Parker  and 
Jerry  Wald  appears  on  the  lead  page 
of  the  article. 

• 

Walt  Disney's  production,  "Darby 
O'Gill  and  the  Little  People,"  which 
features  live  people  in  assorted  sizes 
is  reviewed  by  Florence  Somers  in 
the  August  "Redbook."  According  to 
"Redbook"  the  story  is  as  Irish  as 
can  be,  with  little  people  doing  their 
best  to  harry  and  outwit  their  full- 
size  countrymen.  Children  will  be 
fascinated  by  little  people  and  their 
tricks. 

• 

The  .35  Radio  City  Music  Hall 
Rockettes  appear  on  a  full  color 
spread  in  the  August  "Vogue."  These 
girls— whose  legs  are  admired  by  many 
millions  of  Music  Hall  patrons  each 
year— are  each  wearing  different  color 
stockings,  all  in  attractive  pastel 
shades. 

• 

"The  Five  Pennies,"  according  to 
"Coronet's"  August  issue,  "doesn't 
short  change  moviegoers.  It  carries 
Danny  Kaye  a  step  further  into  seri- 
ous acting,  but  retains  his  mad  cap 
comedy  antics." 

The  film  is  based  on  the  real-life 
story  of  "Red"  Nichols,  a  famous  band 
leader  of  the  '20  and  his  "Five  Pen- 
nies." He  abandoned  his  band  to  care 
for  his  polio-stricken  daughter  until 
she  could  walk  again. 

Walter  Haas 


Weston  Named 

{Continued  from  page  1) 
will  work  under  the  supervision  of 
advertising  manager  Joseph  Gould. 
Weston  comes  to  UA  from  Dona- 
hue   and  Coe, 
where    he  was 
an  assistant  ac- 
count executive 
on  the  Colum- 
bia Pictures  ac- 
count. Prior  to 
that  he  was  em- 
ployed    as  a 
copywriter,  Co- 
lumbia Pictures. 

A  graduate  of 
Fordham  Uni- 
versity and 
Peekskill  Mili- 
tary Academy, 
Weston  served  for  two  years  with  the 
United  States  Army,  seeing  duty  in 
Korea  as  a  first  lieutenant. 


Robert  Weston 


Columbia  Subsidiary 

( Continued  from  page  1 ) 
TLF   Broadcasters,   a  wholly-owned 
subsidiary  of  Time,  Inc. 

Schneider  said  that  Norman  Lou- 
vau,  who  was  named  vice-president 
and  general  manager,  will  serve  as 
administrative  head  of  the  subsidiary. 

Louvau  represented  Columbia  in 
negotiations  for  the  transfer  of  own- 
ership of  the  Salt  Lake  City  stations. 
Before  joining  Columbia  in  April  of 
this  year,  Louvau  served  for  12  years 
with  KRON-TV,  the  NBC  affiliate  in 
San  Francisco. 

Other  oificers  of  Columbia  Pic- 
tures Electronics  Co.  will  be  A. 
Schneider,  president;  Leo  JafFe,  first 
vice-president;  Nathan  Cohn,  John 
Mitchell,  and  Jerome  Hyams,  vice- 
presidents;  Burton  Hanft,  treasurer; 
and  Russell  Karp,  secretary. 

The  board  of  directors  will  consist 
of  Schneider,  Jafte,  A.  Montague, 
Louis  J.  Barbano,  Mitchell,  Hyams,' 
Hanft,  Cohn  and  Paul  N.  Lazarus 
Jr. 


Edgar  Smith  Dies 

ST.  PETERSBURG,  Fla.,  Aug.  20- 
Edgar  F.  Smith,  48,  manager  of  the 
St.  Petersburg  Florida  State  Theatres 
and  formerly  in  charge  of  the  chain's 
theatres  in  Tampa  and  Lakeland,  died 
at  his  home  here.  The  deceased  is 
survived  by  his  widow,  a  brother  and 
a  sister. 


Mrs.  Lena  Blackman,  87 

Funeral  services  were  held  Wednes- 
day for  Mrs.  Lena  Blackman,  mother 
of  Max  B.  Blackman,  former  Warner 
Bros,  real  estate  executive.  Mrs.  Black- 
man,  who  was  87  years  old,  died  Tues- 
day at  Flower  Fifth  Avenue  Hospital 
here.  Burial  was  at  Knollwood  Park 
Cemetery,  Brooklyn. 

CDI  Acquires  Two 

Two  French  films,  "Montparnasse 
19"  and  "The  Ransom  of  Red  Chief," 
have  been  acquired  by  Continental 
Distributing,  Inc.,  for  release  in  the 
United  States,  it  was  announced  by 
Irving  Wormser,  president  of  the  com- 
pany. 


Television  Jodaj 

All  Segments  of  TV  Industry  Joi 
In  Promotion  Campaign  for  Mor 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  20.-AII  segments  of  the  television  industry- 
facturer,  broadcaster,  and  dealer— have  joined  forces  with  the  Electrc 
dustries  Association  in  stimulating  national  interest  in  the  month-lon<T 
tion  campaign  now  underway  which   ^1 

Who's  Wh< 


points  to  better-than-ever  television 
fare. 

The  slogan  for  the  Aug.  15  through 
Sept.  15  nationwide  campaign,  "Com- 
ing-The  Finest  Shows  Of  All  on  TV 
This  Fall,"  has  been  recognized  by  the 
National  Association  of  Broadcasters 
and  adopted  by  the  National  Com- 
munity Television  Association,  both  of 
which  have  undertaken  extensive 
campaigns  of  their  own  to  promote 
this  theme. 

EIA  executive  vice-president  James 
D  Secrest  said  the  nation's  TV  deal- 
ers, broadcasters  and  community  an- 
tenna operators  have  responded  dra- 
matically to  the  EIA-sponsored  cam- 
paign. He  said  the  window  and  in- 
store  displays  are  generating  great  in- 
terest in  new  TV  receivers  and  should 
stimulate  store  traffic  throughout  the 
month-long  campaign. 

Member  Stations  Contacted 

NAB  has  sent  to  each  of  its  over 
300  member  television  stations  and  all 
TV  networks  a  detailed  outline  of  the 
EIA  promotion  including  a  sample 
poster  now  being  displayed  by  some 
40,000  TV  dealers  throughout  the 
country.  In  addition,  a  memorandum 
from  Thad  Brown,  NAB  vice-presi- 
dent for  television,  calls  attention  to 
what  these  dealers  are  doing  to  pro- 
mote the  industry. 

Brown  said:  "The  poster  has  been 
furnished  by  EIA  and  is  a  sample  of 
the  kind  of  material  and  slogan  TV 
dealers  will  be  featuring  in  the  EIA's 
fall  campaign  this  year.  By  promoting 
set  sales  through  promotion  of  the 
medium  itself,  it  can  benefit  all  seg- 
ments of  the  industry." 

NCTA  Alerts  Subscribers 

The  NCTA  has  alerted  its  com- 
munity antenna  system  members  in 
some  42  states  through  special  mail- 
ings including  the  EIA  banners,  ad- 
vertising slugs  and  promotion  copy 
worked  up  by  EIA.  Local  newspaper 
ads  are  now  appearing  in  these  smaller 
communities,  which,  of  necessity,  must 
rely  on  community  antenna  systems 
for  their  TV  fare,  and  dealers  are  fea- 
turing window  display  signs  that  TV 
programs  are  better  than  ever,  EIA 
was  told. 

NAB  believes  that  the  EI9  promo- 
tion and  campaign  will  supplement 
its  National  Television  Week,  Nov. 
15-21,  which  will  use  the  theme  "Tel- 
evision-In  Focus  With  Modern  Amer- 
ica," and  which  is  co-sponsored  by 
the  Television  Bureau  of  Advertising. 
EIA  and  NAB  also  believe  that  the 
two  campaigns  will  provide  a  contin- 
uing promotion  throughout  the  entire 
television  season. 


The  appointment  of  Jan 
O'Rourke,  effective  Aug.  31,  as 
count  executive  in  the  Chicag 
of  CBS  Films  Inc.  was  annour. 
John  F.  Howell,  CBS  Film; 
president  and  general  sales  m 
O'Rourke  will  report  to  Henry 
lespie,  manager  of  CBS  Film 
cago  office.  For  the  past  four 
O'Rourke  has  been  an  account 
tive  for  WGN-TV  in  Chicago 
to  joining  WGN-TV,  he  wa< 
ciated  with  the  Crosley  Corpc 
□ 

John  J.  Cassin,  Jr.,  has  be- 
pointed  WABC-TV  account  exe 
it  was  announced  by  James  E.  < 
general  sales  manager  of  the  ; 
Cassin  joins  WABC-TV  aftei 
years  of  service  as  account  ex( 
for  WRCA-TV.  For  over  two 
previous  to  this,  he  was  emploi 
radio  station  WAAB,  Woi 
Mass.,  as  account  executive. 

□ 

The  appointment  of  Cera 
Wolfe  as  sales  promotion  reseai 
sistant  for  CBS  Films',  Inc.  wi 
nounced  by  Eugene  Moss,  CBS' 
Sales'  promotion  manager, 
joined  CBS  in  January,  1959 
member  of  the  office  services  i 
ment. 


Three  ABC  Progran 
To  Plug  WB  Pictui 

"Yellowstone  Kelly,"  Warner 
film  starring  Clint  Walker,  Edd  J 
and  John  Russell,  will  be  recj 
weekly  television  plugs  on  three 
nation's  most  popular  ABC-TV 
"Cheyenne,"  "77  Sunset  Strip 
"Lawman." 

The  TV  plugs  result  from  th 
that  Wallcer  stars  in  "Chey^ 
Byrnes  stars  as  "Kookie"  in  "77, 
set  Strip"  and  Russell  stars  in 
man."  All  three  television  pro 
are  produced  by  Warner  Bros. 

Nelson^  Smith  on  Rt 

Comic  Lou  Nelson  and  singe 
Smith  will  headline  the  "Aiti 
Jewish  Caravan  of  Stars"  over 
station  WMGM  on  Sunday  at  12 
according  to  producer-director  S 
Rubinstein.  "Caravan,"  the  loni 
ning  WMGM  radio  show,  wil 
feature  a  playlet,  "The  Wisest 
in  Town,"  which  stars  Allan 
man. 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  AUGUST  24,  1959 


TEN  CENTS 


!  in  CinemaScope 

px  Slates  9 
or  Release 
o  Year  End 


0  Each  for  Sept.,  Oct,, 
'K.:  Three  Set  for  Dec. 

l/entieth  Century-Fox  will  release 
'  CinemaScope  productions  be- 
the  first  of  September  and  the 
of  January,  it  was  announced  at 
/eekend. 

"st  of  the  array  will  be  "The  Blue 
'f;l,"  starring  Curt  Jurgens,  May 
•  and  Theodore  Bikel.  The  fihn 
bow  at  the  Paramount  Theatre 
'  on  Sept.  4.  Following  this  will 
The  Oregon  Trail,"  in  which  Fred 
'Vlurray,  Nina  Shipman,  Gloria 
btt  and  Henry  Hull  star. 
')ening  the  October  lineup  will  be 
;  Best  of  Everything,"  which  stars 
Crawford,  Hope  Lange,  Stephen 

1  (Continued  on  page  2) 


Car/  Grant,  U-l  Make 
New  Deal  for  'Grass' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  23.  -  Gary 
Grant  and  Edward  Muhl,  Universal- 
International  vice-president  in  charge 
of  production,  over  the  weekend 
completed  negotiations  for  Grant  and 
Stanley  Donen  to  make  their  forth- 
coming "The  Grass  Is  Greener"  in 
collaboration  with  Universal,  which 
also  will  release  the  picture.  Deborah 
Kerr  will  star  with  Grant  in  the  film, 
based  on  the  current  London  stage 
hit,  which  will  be  made  by  Granstan 
{Continued  on  page  2) 

larl  Hudson  Is  Dead; 
Was  OHicial  of  ABC 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Aug.  23.  -  Earl 
J.  Hudson,  67,  vice-president  of  the 
American  Broadcasting  Co.,  a  subsid- 
iary of  American  Broadcasting-Para- 
mount Theatres,  Inc.,  and  until  De- 
(Continued  on  page  4) 


trf  Work  on  'Boy' 
Gold  Medal  Today 

oduction  of  "Pretty  Boy  Floyd," 
Ing  John  Ericson,  will  begin  to- 
at  the  Gold  Medal  Studios  here. 
Iroe  Sachson  and  Herbert  Leder 
co-partners  of  Le  Sac  Productions, 
^:h  is  making  the  picture, 
ae  film  will  be  directed  by  Leder, 
I  also  wrote  the  script,  and  pro- 
,'.d  by  Sachson.  "Pretty  Boy  Floyd" 
5  be  released  through  Continental 
ributing.  Inc. 


Acquire  Drive-In  at 
Toledo;  Will  Remodel 

special  to  THE  DAILY 
TOLEDO,  O.,  Aug.  23.-The  Thea- 
tre Operating  Co.,  owners  of  the 
Miracle  Mile  Drive-In  theatre  here, 
have  now  acquired  the  Toledo  Drive- 
In  and  plan  to  remodel  it  extensively. 
The  drive-in  is  also  to  be  renamed  the 
Franklin  Park  Auto  Theatre. 

Theatre  Operating  is  headed  by  Al 
Boudouris  and  Fred  C.  Lentz  is  gen- 
eral manager.  Toledo  city  manager  is 
Jim  Dempsey  and  the  new  drive-in 
will  be  managed  by  Noel  Hill.  The 
company  already  has  five  other  drive- 
ins  in  Ohio,  as  well  as  the  Miracle. 


Australian  Industry 
Studies  TV  Move 

special  to  THE  DAILY 
SYDNEY,  Australia,  Aug.  19  (By  Air 
Mail).— Motion  picture  industry  execu- 
tives are  reported  to  be  considering 
making  application  for  the  third  com- 
mercial television  license  when  it  be- 
comes available  in  Sydney. 

Behind  the  planning  is  the  theory 
that  "if  you  can't  lick  'em,  join  'em." 
The  film  industry  has  been  hard  hit 
by  the  advent  of  TV  here,  which  has 
developed  into  a  strong  source  of 
competition  much  more  rapidly  than 
in  other  countries.  TV  is  blamed  di- 
rectly for  the  closing  of  a  large  num- 
ber of  theatres  recently. 


film  Costumers  Will 
Honor  Samuel  Goldwyn 

Froni  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  23.  -  Samuel 
Goldwyn  will  be  the  recipient  of  the 
1959  annual  producer's  award  to  be 
presented  by  the  Motion  Picture  Cos- 
tumers at  their  Adam  'n  Eve  Ball, 
Sept.  26,  in  the  International  Ball- 
room of  the  Beverly  Hilton.  Approxi- 
mately 1,000  men  and  women  of  the 
costuming  profession  voted  unani- 
mously to  cite  Goldwyn  for  his  past 
activities  and  present  version  of 
"Porgy  and  Bess." 

The  citation,  made  public  by  El- 
mer Ellsworth,  business  representa- 
tive of  the  Costumers  reads  as  fol- 
lows: 

"A  leader  when  the  film  industry 
was  an  infant  in  1913,  and  still  set- 
ting a  legendary  production  pace  as 
he  prepares  for  his  seventieth  motion 
{Continued  on  page  2) 


In  Ontario 

Loew's,  Odeon 
May  Join  in 
Telemeter  Test 

Fitzgihhons  Sees  Progress; 
Says  Others  Interested 


me  Council  to  Aid 
m,  TV  Commission 

From  THE  DAILY  Bureau 
OLLYW^OOD,  Aug.  23.-Forma- 
of  an  advisory  council  of  promi- 
film  industry  and  civic  leaders 
[Ssist  the  Hollywood  Motion  Pic- 
'  and  Television  Museum  Commis- 
;  was  announced  at  the  commis- 
I's  regular  meeting  by  chairman 
[Lesser. 

tnong  those  already  accepting  in- 
I      ( Continued  on  page  4 ) 
)  ■ 

lEV/S/ON  rODAY-page  5 


kusUalian  Exhibitors  Seeking  Legislation 
To  Halt  Practice  of  Saturation  Openings 

By  FRANK  O'CONNELL 

SYDNEY,  Australia,  Aug.  19  (By  Air  Mail)-lndependent  exhibitors  in  New 
South  Wales  have  approached  the  Government  seeking  legislation  against  the 
policy  of  saturation  film  release  as  it  is  now  practiced. 

Most  of  the  major  distributors  now  open  their  pictures  day  and  date  in 
city  and  suburbs.  As  many  as  12  suburbs  can  receive  a  picture  in  the  first 
week  of  city  release  with  another  11  getting  it  the  following  week.  Independent 
exhibitors  do  not  ordinarily  get  the  picture  until  six  weeks  after  this. 

The  latter  claim  the  public  has  already  forgotten  all  about  the  picture  by 
that  time  since  it  has  been  shown  so  widely  in  the  suburbs  as  well  as  cities. 
So  they  hope  the  government  will  do  something  about  it. 


expected 
participate 


Special  to  THE  DAILY 
TORONTO,   Aug.   23.   -  Loew's 
Theatres    and    Odeon    Theatres  of 
Canada  are  among  exhibitor  interests 
here  which  are 
to 
in 

the  Famous 
Players  Cana- 
dian Telemeter 
operation  in  the 
Toronto  sub- 
urb   of  Etobi- 
coke  in  Decem- 
ber,    it  was 
confirmed  on 
Friday- 
Asked  about 
the    report  of 
the     two  cir- 
cuits' interest  in  the  coming  tryout, 
John  J.  Fitzgibbons,  FPC  president, 
( Continued  on  page  5 ) 


J.  J.  Fitzgibbons 


FPC  May  Get  Minority 
Toronto  TV  Interest 

special  to  THE  DAILY 

TORONTO,  Aug.  23.  -  There  is 
a  possibility  that  Famous  Players 
Canadian  may  acquire  a  minority  in- 
terest in  Toronto's  open  television 
channel,  John  J.  Fitzgibbons,  FPC 
president,  concedes. 

However,  he  denied  widely  cir- 
culated reports  that  FPC  had  appHed 
to  take  over  the  channel  alone. 

"Obviously,"  he  said,  "it  is  not 
{Continued  on  page  5) 

OK  Loew  Circuit  Stock 
For  4  More  Exchanges 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  23.  -  The 

Securities  and  Exchange  Commission 
on  Fridav  granted  unlisted  trading 
privileges  for  the  Loew's  Theatres, 
Inc.,  common  stock  on  the  Boston, 
Detroit,  Pacific  Coast  and  Philadel- 
phia-Baltimore stock  exchanges. 


PERSDML 
MEMTIDM 


TTENRY  H.  MARTIN,  Universal 
^  Pictures  general  sales  manager, 
and  Americo  Aboaf,  foreign  general 
manager,  returned  to  New  York  over 
the  weekend  from  Rome,  Madrid  and 
Paris. 

• 

John  Woolf,  chairman  of  Romulus 
Films,    Ltd.,    London,    and  James 
Woolf,  a  director,  will  arrive  in  New 
York  from  Britain  today  via  B.O.A.C. 
• 

Victor  Hoare,  managing  director 
of  Lion  International  Films,  arrived 
here  from  Mexico  City  over  the  week- 
end en  route  back  to  London. 
• 

Chester  F.  Casanave,  executive 
vice-president  of  the  Fred  Astaire 
Dance  Studios,  will  return  to  New 
York  today  from  Hollywood. 

• 

Harry  Foster,  producer-director  of 
Columbia's  "Musical  Travelark"  series, 
left  here  over  the  weekend  to  shoot 
his  newest  short  subject,  "Wonders  of 
Ontario." 

• 

Lee  Remick  will  leave  New  York  at 
the  end  of  the  month  for  Venice. 
• 

Hope  Lange  will  arrive  in  New 
York  on  Wednesday  from  Hollywood 
en  route  to  Europe  for  a  tour  of  key 
cities  there  in  connection  with  20th 
Century-Fox's  "The  Best  of  Every- 
thing." 

Sydney  Box,  British  producer,  ar- 
rived in  New  York  from  London  on 
Saturday  via  B.O.A.C. 


Felix  Carroll  Dies 

GREAT  BARRINGTON,  Mass., 
Aug.  23.-Funeral  services  will  be 
held  here  tomorrow  at  10  A.M.  for 
Felix  Carroll,  who  died  on  Friday. 
He  was  the  brother  of  Frank  Carroll, 
of  the  20th  Century-Fox  sales  depart- 
ment in  New  York. 


TheB-'*";- 
B»il* 

MR.  HOLLYWOOD 
MOVIE  BEE 
TRAILER 

Contact  your  local 
NATIONAL  SCREEN  SERVICE 
EXCHANGE 


Motion  Picture  Daily 

Fox  Slates  9  Competing  Publishers 

Meet  on  'Ben-Hur'  Books 


( Continued  from  page  1 ) 
Boyd,  Suzy  Parker,  Martha  Hyer, 
Brian  Aherne,  Robert  Evans  and 
Louis  Jourdan.  Also  due  for  that 
month  is  "Five  Gates  to  Hell,"  star- 
ring Patricia  Owens,  Dolores  Mi- 
chaels and  Neville  Brand. 

"Hound  Dog  Man"  will  be  the  first 
November  entry,  starring  Carol  Lyn- 
ley,  Fabian,  Betty  Field  and  Stuart 
Whitman.  An  adaptation  of  the  Jules 
Verne  classic,  "Journey  to  the  Center 
of  the  Earth,"  is  also  due  in  the  same 
month.  Pat  Boone,  James  Mason,  Ar- 
lene  Dahl  and  Diane  Baker  have  the 
starring  roles. 

'Dog  of  Flanders'  in  December 

"Dog  of  Flanders,"  starring  David 
Ladd  and  Theodore  Bikel  will  be 
ready  for  December  release.  Also  "Be- 
loved Infidel,"  Sheilah  Graham's  auto- 
biaographical  story  of  the  last  days  of 
F.  Scott  Fitzgerald.  It  will  star  Deb- 
orah Kerr,  Gregory  Peck  and  Eddie 
Albert. 

"Condemned  Patrol"  in  Regalscope 
will  be  the  last  release  of  the  year.  It 
stars  John  Lupton  and  Ziva  Rodann. 

Cary  Grant -U-I 

( Continued  from  page  1 ) 
Productions   and   produced   and  di- 
rected by  Donen.  Shooting  is  planned 
for  early  next  year  in  London. 

The  deal  between  Grant  and  U-I 
for  "The  Grass  Is  Greener,"  marks 
the  star's  second  release  under  the 
Universal  banner.  The  first  was  "Op- 
eration Petticoat,"  which  was  made 
at  U-I  by  his  Granart  Company  and 
stars  Tony  Curtis  with  Grant. 

Plan  Fire  Check-Up 

^  PHILADELPHIA,  Aug.  23.  -  A 
"top-to-bottom"  fire  safety  inspection 
of  Philadelphia's  125  licensed  motion 
picture  and  "live"  theatres  has  been 
ordered  to  determine  if  they  comply 
with  the  Fire  Code.  Barnet  Lieber- 
man,  commissioner  of  hcenses  and  in- 
spections said  stafiF  specialists  would 
make  a  13-point  check  of  auditoriums, 
stage  areas  and  projection  booths.  He 
said  that  emergency  exits  would  re- 
ceive special  attention.  Backstage  and 
understage  areas  also  will  be  checked. 
Curtains  also  will  be  tested  for  flame- 
proofing. 

Extend  L.  A.  Festival 

HOLLYWOOD,  Aug.  23.-The  Los 
Angeles  Nisei  Week  Feestival,  normal- 
ly held  from  Aug.  15  to  Aug.  23,  has 
been  extended  several  extra  days  in 
order  for  Columbia  to  screen  Samuel 
Fuller's  "The  Crimson  Kimono"  in 
Little  Tokyo  as  part  of  the  festivi- 
ties. Order  for  the  extension  was  is- 
sued by  Kiyomi  Takata,  chairman  of 
the  Festival  committee.  Columbia 
plans  a  press  preview  of  Fuller's  ini- 
tial Globe  Enterprises  production  on 
Thursday. 


Four  leading  paperback  publishers 
got  together  here  with  M-G-M  last 
week  to  discuss  joint  promotion  plans 
for  the  new  editions  of  "Ben-Hur" 
which  they  have  each  recently  pub- 
lished. Representatives  of  Pocket 
Books,  Dell,  Signet  and  Bantam 
Books  met  with  advertising-publicity 
executives  of  M-G-M  and  Loew's  The- 
atres. 

A  total  of  13  leading  American  pub- 
lishers, including  the  four  paperback 
houses,  will  turn  out  new  editions  of 
"Ben-Hur"  between  now  and  the  pre- 
miere at  Loew's  State  late  this  fall. 
Each  of  the  paperback  publishers  has 
an  initial  press  run  of  250,000  copies. 

Attending  the  meetings  were  Oscar 
Doob,  Emery  Austin  and  Bemie  Ser- 
lin,  representing  M-G-M;  Jim  Shana- 
han,  representing  Loew's  Theatres; 
Oscar  Dystel  and  Tim  Horan  of  Ban- 
tam; Walter  B.  J.  Mitchell  from  Dell; 
Judy  Ostreich  of  Pocket  Books;  and 
Jay  Tower  from  Signet. 

Uptown  Boston  Is  Now 
Without  Ist-Run  House 

special  to  THE  DAILY 
BOSTON,  Aug.  23.  -  The  sale  of 
Loews  State  Theatre  to  the  Roman 
Catholic  Archdiocese  of  Boston  late 
last  week  leaves  the  secrion  of  uptown 
Boston  in  which  the  house  is  located 
without  a  first-run  operation.  A  few 
months  ago  the  Fenway  Theatre  also 
on  Massachusetts  Ave.,  closed  its 
doors.  Negotiations  are  now  underway 
for  sale  of  the  property  to  interests 
outside  the  industry. 

Announcement  to  the  purchase  of 
the  State  property  was  made  by  His 
Eminence  Richard  Cardinal  Gushing. 
The  new  owners  will  use  the  theatre 
section  as  a  meering  hall  for  showing 
special  religious  films,  starting  Oct.  1 
with  "The  Fifteen  Mysteries  of  the 


Rosary"  for  the  first  formal  showing 
on  this  continent. 


'Portrait'  Director  Set 

HOLLYWOOD,  Aug.  23.-Michael 
Gordon  has  been  signed  by  Edward 
Muhl,  Universal-Internarional  vice- 
president  in  charge  of  production,  to 
direct  the  studio's  forthcoming  Lana 
Turner  starrer,  "Portrait  in  Black" 
screen  adaptation  of  the  Broadway 
play  by  Ivan  Goff  and  Ben  Roberts 
be  produced  by  Ross  Hunter 


Monday,  August  24,  jjg 

Cite  Goldwji 

( Continued  from  page  1 ) 
picture  ...  he  rightfully  dts. 
the  title  of  'The  World's  Most  i  , 
ored  Producer.'  We  of  the  M<i„, 
Picture  Costumers  are  pleased  to  , 
the  occasion  to  add  to  his  laurels  i 
not  only  for  past  achievements,  \, 
also  for  his  present  screen  versicir 
the  great  American  classic,  'Porgy  d 
Bess.'  Congratulations,  Mr.  Gold'<'^ 
for  your  high  quality  of  endeavc 

M-G-M  producer  Arthur  Fk 
who  received  last  year's  honors, 
present  the  award  to  Coldwyn. 
will  be  assisted  by  Glenn  Ford 
Spring  Byington,  who  will  prej 
the  fig  leaf  awards  to  the  actor 
actress  yet  to  be  selected  for 
skill  and  artistry  with  which 
wear  costumes. 

Annual   event  is   staged  to  i 
funds  for  the  welfare  fund  of 
costumers. 


Ad  Proclaims  50th  A 
M-G-M  Street  in  'Tim 

M-G-M  placed  a  special  ad  in 
New  York  Times  yesterday  calling 
tention  to  its  present  dominance 
the  50th  Street  area.  The  ad,  brae  ! 
ed  by  the  drawing  of  a  street  li 
proclaimed,  "Fiftieth  Street  Is 
M-G-M  Street." 

Five  Pictures  Cited 

The  ad  then  listed  the  five  M-Ci 
films  that  are  playing  there:  "It  St 
ed  With  a  Kiss,"  at  the  Capitol; 
Scapegoat"  at  the  Guild;  "North 
Northwest"  at  the  Music  Hall;  ' 
the  First  Time"  at  the  Roxy;  and, 
a  few  blocks  away  on  57th  Stre 
"Gigi,"  at  the  Sutton. 


to 


Belafonte  on  Tour 

Harry  Belafonte,  star  of  United  / 
ists'  "Odds  Against  Tomorrow," 
gins  an  intensive  program  of  pror 
tion  activities  for  the  film  today, 
arrived  here  last  night  from  Washiil 
tong,  D.  C,  following  a  cross-coun 
singing  tour,  during  which  he  a 
plugged  the  film.  Belafonte  will  mf 
a  series  of  top  network  TV  appe 
ances  and  will  be  interviewed  o' 
key  web  and  local  radio  outlets.  Nev 
paper,  syndicate  and  magazine  int. 
views  with  leading  bylines  are  also 
his  itinerary. 


Decca^SignsHudson  ^""^^^  Thompso 


Rock  Hudson  has  been  signed  by 
Decca  Records  to  record  two  songs 
from  Pillow  Talk,"  Universal-Arwin 
feature  in  which  the  actor  is  starred 
with  Doris  Day.  The  songs  are  "Pil- 
low Talk,"  the  film's  title  tune,  and 
Ro  y  Poly,"  which  in  the  picture 
Hudson  and  Miss  Day  sing  together 
in  a  bar-room  scene. 


Picture  Daily 
Cable  address 
President, 

  section  of  Motion 

«lass  matter  Sept.  21,  1938 


Appointment  by  the  Radio  Corpo. 
tion  of  America  of  J.  Walter  Thom^ 
son  Company  as  its  advertising  ag 
cy,  effective  Jan.  1,  I960,  f 
television,  radio  and  "Victrola"  phonj' 
graph  and  tape  recorder  products, 
well  as  institutional  and  corporate  st 
advertising,  was  announced  by  R.  : 
Coffin,  vice-president,  RCA  adverti 
ing  and  sales  promotion. 


MOTION  PICTURE  DAILY  _   

...  .,    -       Quigpubco.  New  York"   Martin  Quigley    Presided    Mi. n  Publishing  Company,  Inc.,  1270  Sixth  A^p^.'^r^  '1  f^^^^  pnncpal  capitals  of  the  world. 


Moti 
7-310 


m  the  Americas  and  $12  foreign.  Single  copies,  n< 


^  DOROTHY 

Dandrjdge 


JURSENS 


77)e  s/oAy  they  said 
could  never  be  filmed! 


LOVE  AND 
'ADVENTURE 
AS  BOLD  AND 
DARING  AS 
THE  CASTING! 


pll'lJIIUI-l.ll^ 


IN  COLOR  BY  MOVIELAB. 

JEAN  SERVAIS-ROGER  HANIN-...-.JL[)(  CRESSAN •« JOHN  BERRY -a vmiiTEPr.ent* 

HAL  ROACH  RELEASE  •  1560  BROADWAY,  N.  Y.  36,  N.  Y.  «  JUdson 

3NTACT  YOUR  LOCAL  HAL  ROACH  OFFICE  FOR  ADDITIONAL  INFORMATiON^ 


6-7800 


4 


Motion  Picture  Daily 


Monday,  August  24, 


PEOPLE 


Austin  J.  Could,  manager  of  film 
manufacturing  for  Eastman  Kodak 
Co.,  Rochester,  N.  Y.,  has  been 
elected  a  vice-president  of  the  com- 
pany. In  his  new  capacity  he  will  be 
concerned  with  the  planning  and 
coordination  of  Kodak  manufacturing 
activities  in  the  field  of  s^nsitizeid 
materials.  He  also  will  act  as  liaison 
between  that  d  ivision  of  the  com- 
pany and  the  Kodak  general  manage- 
ment. 

□ 

William  J.  Coury  has  been  named 
manager  of  the  three  Wilby-Kincey 
theatres  in  Knoxville,  Tenn.  A  vet- 
eran of  30  years  in  theatre  manage- 
ment, he  has  exchanged  jobs  with 
Milton  Newsome,  who  has  taken  over 
as  director  of  the  circuit's  two  houses 
in  Columbus,  Ga.,  a  post  formerly  oc- 
cupied by  Coury. 

□ 

Dave  Lustig,  Columbia  Pictures  ex- 
ploitation man,  making  the  Atlanta 
office  of  the  company  his  temporary 
headquarters,  has  set  campaigns  in 
the  area  for  "Anatomy  of  a  Murdeir," 
"Have  Rocket,  Will  Travel,"  "H- 
Man,"  and  "Middle  of  the  Night." 
□ 

Dean  Morris  has  been  added  to  the 
booking  department  staff  of  Para- 
mount Pictures  in  Atlanta. 


Earl  Hudson  Dies  on  Coast 


{Continued 

cember,  1958,  in  charge  of  the  ABC 
western  division,  died  shortly  after 
2  P.M.  Friday  at  Mt.  Sinai  Hospital 
here.  A  native  of  Elgin,  111.,  born  May 
11,  1892,  Hudson  graduated  from 
Elgin  Academy  and  entered  the  news- 
paper field  shortly  thereafter  as  a  re- 
porter for  Elgin  Daily  News.  Later 
he  moved  to  Chicago  where  he  worked 
for  the  Chicago  City  News  and  Asso- 
ciated Press. 

Hudson  entered  show  business  in 
the  publicity  department  of  Universal 
Film  Manufacturing  Co.,  later  be- 
coming national  director  of  publicity 
and  public  relations  for  that  company. 

Was  Official  of  First  National 

In  1920,  Hudson  joined  the  pub- 
licity department  of  First  National 
Pictures,  and  soon  after  was  named 
executive  assistant  to  general  manager 
of  that  organization.  In  1922,  he  was 
appointed  general  manager  of  produc- 
tion for  First  National  and  moved  to 
Hollywood.  He  remained  with  this 
company  until  1928,  at  which  time  he 
joined  MOM  as  a  producer.  ; 

In  1930,  Hudson  became  vice-pres- 
ident and  general  manager  of  the 
Angus  Co.,  which  owned  and  pub- 
lished various  trade  and  class  maga- 
zines, one  of  which  was  Motion  Pic- 
ture News,  which  was  later  incor- 
porated into  Motion  Picture  Herald. 

In  1954,  he  became  director  of  pub- 


BUSY? 


Then  you  appreciate 


MOTION  PICTURE  DAILY's  policy  of 

All  the  News  that  Is  News  .  .  . 


Concise  and  to  the  Point 


with  jealous  concern  for  its  reputation  of 


JOURNALISTIC  RESPONSIBILITY. 


from  page  1 ) 
licity  for  United  Detroit  Theatres 
and  subsequently  became  president  of 
that  organization,  holding  that  posi- 
tion until  the  merger  of  United  Para- 
mount Theatres,  Inc.,  and  American 
Broadcasting  Co.  in  February,  1953. 

Hudson  is  survived  by  his  widow, 
Mrs.  Lena  Margaret  Hudson,  who  re- 
sides in  Beverly  Hills;  three  daugh- 
ters, Mrs.  Margaret  Staelin  of  Toledo; 
Mrs.  Dorothy  Washburn  of  Lake 
Luke,  N.  C;  and  Mrs.  Pearl  Sheld- 
rick,  Abbeville,  N.  C,  and  11  grand- 
children. 

Funeral  services  will  be  conducted 
tomorrow  at  1:00  P.M.  at  Pierce  Bros. 
Mortuary,  417  No.  Maple  Drive,  Bev- 
erly Hills.  Interment  will  follow  at 
Hollywood  Memorial  Park  Mauso- 
leum, Hollywood.  The  family  requests 
contributions  be  made  to  United  Cere- 
bral Palsy  Association  in  lieu  of  flow- 


Name  Council  to  Aid 

( Continued  from  page  1 ) 
vitations  to  serve  on  the  council  are: 
Buddy  Adler,  Desi  Arnaz,  Charles 
Belden,  Edward  O.  Blackburn,  Charles 
Boren,  Samuel  J.  Briskin  Daken  K. 
Broadhead,  Steve  Broidy,  Frank 
Capra,  Alfred  P.  Chamie,  Ralph  Clare, 
Charles  Detoy,  Walt  Disney,  William 
Dozier,  Irene  Dunne,  Louis  Edelman, 
Y.  Frank  Freeman,  Claire  Grimes, 
Alan  Livingston,  Harold  Lloyd,  Adrian 
McCalman,  Edward  Muhl,  George 
Murphy,  Otto  Olesen,  Dick  Powell, 
Ronald  Reagan,  Sol  Siegel,  Harry 
Sugarman,  C.  E.  Toberman,  Maurice 
Unger  and  Richard  Walsh. 

A  special  press  council  composed  of 
Hollywood  correspondents  has  also 
been  formed,  according  to  Lesser. 
Early  acceptances  to  this  group  in- 
clude: Hedda  Hopper,  Harold  Hub- 
bard, Jack  Lait,  Jr.,  Louella  Parsons, 
Edwin  Schallert,  Philip  Scheuer, 
Jimmy  Starr,  W.  R.  Wilkerson  and 
Dick  Williams. 

Other  business  at  the  meeting  in- 
cluded a  report  by  Lesser  and  Ab 
England,  location  committee  chair- 
man, on  possible  sites  for  the  museum. 
The  possibility  of  the  museum  be- 
coming the  nucleus  of  a  multi-million 
dollar  development  in  the  center  of 
Hollywood  was  reported. 

'Ben-Hur'  Unit  Set 

Loew's  State  Theatre  here  has  estab- 
lished a  special  sales  promotion  unit 
on  "Ben-Hur"  with  Jack  Payton  and 
Ruth  Furst  engaged  in  group  selling 
to  fraternal,  social,  industrial,  educa- 
tional and  business  organizations.  The 
M-G-M  production  will  open  some- 
time in  November. 


Presley  Film  Rolling 

Hal  Wallis'  "G.I.  Blues,"  to  star 
Elvis  Presley,  has  started  preliminary 
filming  in  Frankfurt,  Germany.  How- 
ever, Presley  will  not  work  in  any 
scenes  until  after  his  discharge  from 
the  Army  next  spring.  The  Paramount 
picture  is  a  story  with  songs  about 
American  soldiers  in  Germany. 


Four  Contests  Prom 
'It  Started  with  a  K 

Four  simultaneous  contests 
creating  added  publicity  for  Ml 
"It  Started  With  A  Kiss,"  noi 
the  Capitol  Theatre  here. 

Disc  jockey  Al  Collins,  or 
WINS  6:00  A.M.  to  10:00  A.M. 
show,  has  invited  his  listeners  to 
in  their  lip  imprint  on  a  post 
The  ten  lips  that  "give  him  the 
gest  thrill,'  will  receive  guest  ti 
to  the  Capitol  Theatre,  a 
hearted  contest  in  keeping  wit} 
humor  of  the  film. 

Radio  Station  WNTA,  on  the  ' 
Sugar  Show"  each  night,  has  ; 
listeners  to  guess  a  special  telej 
number  from  which  Debbie 
nolds  will  make  a  call  to  New 
The  one  who  comes  closest  tc 
actual  number  will  win  the  call 
the  star. 

In  a  tie-up  with  the  Spanish  i 
papers  of  the  city,  the  Capitol  1| 
tre  is  looking  for  a  Gustavo 
double,  and  the  results  have 
excellent  as  the  mail  pours  intc 
theatre.  The  contest  has  also 
promoted  in  the  regular  daily  r 
papers. 

In  the  ten  days  before  the 
opened,  the  Capitol  Theatre  st: 
a  "Lips  Identification  Contest"  crc 
by  MGM.  A  huge  poster  shows, 
lips  of  twelve  famous  stars.  The 
lie  is  asked  to  guess  their  identi 
win  free  tickets.  The  display  ha 
tracted  throngs  of  curious  pote 
customers. 


i 


WB  'Yellowstone  Ke 
Is  Off  to  Good  Start 

Warner  Bros.'  "Yellowstone  Ke 
starring  Clint  Walker,  Edd  By 
and  John  Russell,  has  registered! 
grosses  in  its  initial  openings,  the 
pany  reported.  It  opened  at 
Strand  Theatre  in  Wildwood,  N 
with  a  gross  of  $10,950  in  the  first 
days  of  its  engagement,  and  an 
ticipated  $15,000  gross  for  the  w 

At  the  Paramount  Theatre  in 
falo,  the  picture  in  its  first  four 
grossed  $9,866,  with  an  anticip 
$14,000  week.  At  the  Stanley  T; 
tre,  Pittsburgh,  the  picture  is  heai 
for  an  $11,000  gross  for  the  week, 
lowing  the  Stanley  Theatre  eng 
ment,  the  film  has  been  booked  to 
a  19-theatre  multiple-run  in  the  P 
burgh  metropolitan  area,  begini 
Sept.  2. 

'Disciple'  Bests  'Tabl 

United  Artists'  "The  Devil's 
ciple"  racked  up  big  opening 
grosses  of  $6,481  at  the  Astor  Tli 
tre  and  $1,592  at  the  Trans-Lux 
mandie  here.  The  receipts  top 
grosses  achieved  at  these  thea 
opening  day  by  "Separate  Tab) 
also  a  UA  release. 


Mirisch  Signs  Martin 

HOLLYWOOD,  Aug.  23.  -  D 
Martin  has  been  signed  by  the  Miri 
Company  to  star  in  its  forthcorr 
production  "633  Squadron"  wl 
will  be  produced  and  directed  by 
Sturges  for  United  Artists  release 


lay,  August  24,  1959 


Motion  Picture  Daily 


5 


Television  Todau 

NBC  to  Preview  Fall  Program  Sept.  2  FPC  May  Get 
With  75-Minute  Closed-Circuit  Show 


The  NBC  Television  Network  will  preview  its  new  Fall  program  lineup 
in  a  75-minute  color  closed-circuit  presentation  to  181  of  its  affiliates  through- 
out the  country  on  Wednesday,  Sept.  2,  it  was  announced  by  Walter  D.  Scott, 
executive  vice-president,  NBC  Televi  ^ 


sion  Network.  Robert  W.  Sarnoff, 
chairman  of  the  board  of  NBC,  and 
Robert  E.  Kintner,  president  of  NBC, 
will  take  part  in  the  program. 

Perry  Cross  will  produce  both  the 
New  York  and  Hollywood  segments  of 
the  special  telecast,  which  is  the 
third  annual  program  preview  to  be 
presented  for  members  of  the  press, 
NBC-TV  affiliates,  advertising  agency 
executives  and  civic  leaders  around 
the  country. 

More  than  30  top  NBC-TV  per- 
sonalities will  take  part  in  the  color- 
cast, which  will  feature  Dave  Garro- 
way  as  narrator  in  an  informal  pre- 
sentation of  the  various  segments  of 
the  new  NBC-TV  Fall  schedule. 

Special  Parties  Planned 

Special  parties  based  on  NBC's 
"totality"  theme  are  being  planned 
around  the  telecast  by  NBC-TV  affi- 
liates, many  of  which  will  kick  off 
their  Fall  promotion  of  the  new  season 
with  the  closed  circuit. 

This  year's  presentation  will  be  sent 
to  a  record  number  of  affiliates,  and 
because  of  its  broad  area  of  coverage 
is  being  color  taped  in  advance.  It 
will  originate  from  the  Ziegfeld  Thea- 
tre in  New  York  and  the  NBC-TV 
color  studios  in  Burbank,  Calif. 

Last  year's  preview  was  seen  by  an 
audience  of  more  than  10,000  agency 


and  press  representatives  and  affiliate 
personnel. 

This  year's  closed  circuit  will  pre- 
sent considerable  special  material  and 
songs,  comedy  sketches  and  several 
surprises.  An  original  ballet  has  been 
choreographed  by  Matt  Mattox  based 
on  the  theme,  "Totality,"  and  will 
be  danced  to  special  music  composed 
by  Harry  Sosnik.  Songwriters  Sammy 
Cahn  and  Jimmy  Van  Heusen  have 
written  a  special  number  titled  "Some- 
thing Special."  One  of  the  highlights 
of  the  preview  will  be  a  special  color 
montage  depicting  the  elaborate  range 
of  color  programs  scheduled  by  NBC- 
TV  for  the  Fall. 

Headliners  to  Participate 

Taking  part  in  the  closed  circuit 
this  year  will  be  Dinah  Shore,  who 
will  unveil  new  plans  for  her  Sunday 
night  series;  Milton  Berle,  who  will 
spotlight  the  Sunday  night  specials, 
and  Jack  Paar  will  host  a  portion  of 
the  show  that  will  spotlight  NBC- 
TV's  new  line-up  for  Saturday  nights. 

Gene  Kelly,  Donald  O'Connor  and 
Carol  Lawrence  will  be  seen  in  a  pre- 
view of  "The  Gene  Kelly  Show,"  and 
Henry  Fonda  will  talk  about  the  new 
NBC-TV  Western  series  in  which  he 
stars,  "The  Deputy."  Jimmy  Durante, 
who  will  star  in  two  specials  next 
season,  will  sing  during  the  telecast. 


)ew's,  Odeon 


( Continued  from  page  1 ) 
J.  Fitzgibbons,  FPC  president, 
'  hat  both  "have  expressed  a  wish 
n  with  us  and  I  have  every  rea- 
1  believe  they  will  do  so." 
confirmed  also  that  other  exhi- 
1';  in  this  vicinity  have  evinced 
l;st  in  participating  and  said  he 
"that  some  of  them  will  do  so. 
I'ew's  has  two  Toronto  theatres; 
n,  nine,  and  FPC,  17. 
zgibbons  said  it  is  too  early  to 
ige  details  of  the  arrangements 
1  will  permit  the  participation  of 
'de  theatres,  inasmuch  as  no  such 
?ments  have  been  concluded  yet. 
'imably,  however,  it  would  be  on 
^same  basis  as  that  for  an  FPC 
're. 

)^  reported  "good  progress"  is 
llr  made  in  the  preparations  for 
Telemeter  start,  remarking  that 
are  ahead  of  schedule, 
he  engineering  and  plotting  work 
i^een  completed,  and  all  that  re- 
's to  be  done  is  the  stringing  of 
I'S.  We  will  pull  the  switch  some 
'  in  December,  with  1,500  sets 
ed  up.  This  is  the  culmination 
)  years  of  study  and  planning." 
'tzgibbons  said  distributors  are 
iterating  and  there  have  been  "no 
'als"  by  any  of  those  contacted 
'ite  to  join  in  making  their  films 
able. 

il;w  films  will  comprise  a  major 
jii  of  the  programming  which,  ex- 
ii  for  the  occasional  outside  at- 

ions  in  sports,  live  theatre  or  con- 
i  hall,  will  be  the  same  as  that 
'ife  seen  in  the  theatres. 

'elemeter  simply  will  add  another 
l^office  to  the  theatre,"  Fitzgibbons 
,i;irked. 

iitual  Earnings  Show 
l^e  for  Six  Months 

^;  Revision    operations    of  Metro- 
Ian    Broadcasting    Corp.,  which 
i|"/ed  a  loss  a  year  ago,  now  have 
»"'eved  a  substantial  profit,  accord- 
to  John  W.  Kluge,  president.  As 
i  isult  MBC  earnings  rose  sharply 
}]ng  the  first  half  of  1959,  he  said. 
f|Tor  the  six  months  ended  July  5, 
V  company    reported    profits  of 
■04,252,  or  65  cents  a  share,  up 
!?!  $306,194,  or  20  cents  a  share, 
rthe  first  half  of  1958.  No  Federal 
P'me  taxes  are  due  owing  to  tax 
li"  carry-forward.   Future  earnings 
be  subject  to  taxation, 
letropolitan,  which  owns  and  op- 
Ijies  television  stations  in  New  York 
,  Washington,  D.  C,  and  radio  sta- 
s  in  New  York  and  Cleveland, 
l.rted  revenues  of  $8,074,896  for 
[  first  six  months,  up  from  $6,774,- 
a  year  ago. 

rioraleers  to  Entertain 

he  Choraleers,  singing  group  cur- 
ly appearing  on  stage  at  Radio 
II !'  Music  Hall,  will  entertain  at 
^es  Ewing  Hospital  in  Manhattan, 
C  .  mass  birthday  party  for  patients 
r '  ly.  The  between-shows  concert  will 
i"':onducted  by  Ralph  Hunter,  Music 
'  I  choral  director.  Jack  MacMahon, 
)  ember  of  the  chorus,  arranged  the 


'Sword  and  Quill'  Set 
As  Adv.  Council  Story 

"The  Sword  and  the  Quill,"  a 
special  30-minute  program  explaining 
the  aims  and  accomplishments  of  The 
Advertising  Council,  will  be  presented 
on  the  CBS  Television  Network  Sun- 
day, Sept.  27  (5:30-6:00  P.M.,  EDT), 
it  was  announced  by  John  F.  Lynch, 
director  of  public  affairs  for  CBS 
News. 

Schools  Drive  Theme 

The  special  program,  which  is  be- 
ing produced  for  the  CBS  Television 
Network  by  the  Public  Affairs  De- 
partment of  CBS  News,  will  tell  the 
story  of  The  Advertising  Council  by 
following  one  of  its  most  successful 
campaigns— the  drive  for  better 
schools.  The  industry-wide,  behind- 
the-scenes  public  service  organizations 
was  formed  at  the  time  of  Pearl  Har- 
bor and  its  first  objectives  were  to 
provide  information  and  build  public 
morale  to  help  the  war  effort.  Since 
the  war,  the  Council,  which  uses  all 
communication  media,  has  been  in- 
volved in  helping  hundreds  of  other 
public  service  projects. 


'Dennis  Menace'  Bows 
Oct  4  Over  CBS-TV 

"Denis  the  Menace,"  the  new  week- 
ly comedy  series  bringing  to  life  the 
escapades  of  the  famed  cartoon  char- 
acter created  by  Hank  Ketcham,  will 
make  its  television  debut  Sunday,  Oct. 
4,  at  7:30  P.M.,  NYT.  Six-year-old 
Jay  North,  selected  for  the  role  follow- 
ing a  six-month  search,  will  play  the 
title  role.  His  parents  will  be  played 
by  Herbert  Anderson  and  Gloria 
Henry.  Also  featured  are  Gil  Smith  as 
Dennis'  little  friend,  Joey,  and  Joseph 
Kearns  as  Mr.  Wilson,  the  next  door 
neighbor. 

James  Fonda  is  producing  the  situa- 
tion comedy  for  Screen  Gems. 

Heads  Georgia  Ass^n. 

ATLANTA,  Ga.,  Aug.  23.  -  Elmo 
Ellis,  WSB,  Atlanta,  was  elected  pres- 
ident of  the  Georgia  Associated  Press 
Broadcasters  Assn.  EUis,  who  has 
served  as  vice-president,  succeeds 
Ralph  Edwards,  WWGS,  Tifton,  Ga. 
Frank  Floyd,  WMLT,  Dublin,  Ga., 
was  named  vice-president. 


( Continued  from  page  1 ) 
possible  for  us  under  the  law  to  do 
anything  of  the  kind." 

He  reminded  that  a  foreign  con- 
trolled corporation  such  as  FPC  is 
prevented  by  law  from  applying  on 
its  own  for  a  Canadian  TV  channel. 
However,  it  can  join  with  others  in 
such  an  acquisition  providing  its  in- 
terest is  limited  to  less  than  25  per 
cent. 

Won't  Identify  Associates 

"That  we  may  do,"  he  said,  but 
declined,  when  questioned,  to  dis- 
close the  identity  of  those  with  whom 
it  might  be  associated. 

FPC  is  controlled  by  Paramount 
Pictures.  The  Canadian  company  now 
owns  three  Canadian  TV  stations, 
which  were  acquired  before  the  pre- 
sent restrictions  became  effective. 

Build  New  Commercial 
Studio  in  Atlanta 

special  to  THE  DAILY 

ATLANTA,  Ga.,  Aug.  23.  -  A  new 
motion  picture  studio  is  being  built 
here  by  Frank  Willard  Productions, 
makers  of  business,  industrial  and 
television  motion  pictures. 

A  40x40  foot  sound  stage,  with 
attendant  editing  rooms,  sound  con- 
trol, screening  room  and  offices  will 
be  located  on  the  Northeast  Express- 
way, ten  minutes  from  downtown  At- 
lanta. Willard  Productions  has  been 
in  business  since  1952,  and  the  new 
building  will  be  the  third  expansion 
of  quarters  in  that  time. 

Many  Prominent  Clients 

Past  clients  have  included  Delta 
Air  Lines,  South  Bell  Telephone  Co., 
The  State  of  Georgia,  among  others 
in  the  industrial  and  business  film 
field,  and  numerous  local  and  regional 
television  commercial  film  clients. 


Ives,  Sands,  Arness 
To  Join  Red  Skehon 

"The  Red  Skelton  Chevy  Special," 
starring  Red  Skelton,  Burl  Ives, 
Tommy  Sands  and  special  guest  James 
Arness,  will  be  presented  in  color, 
Friday,  Oct.  9  (9:00-10:00  P.M., 
EDT)  on  the  CBS  Television  Net- 
work. Sponsor  for  the  hour-long  music 
and  comedy  program  is  the  Chevrolet 
Motor  Division  of  General  Motors 
Corp,  represented  by  Campbell- 
Ewald,  Inc. 

Cecil  Barker  is  the  producer  and 
Seymour  Bems  will  direct  "The  Red 
Skelton  Chevy  Special,"  which  will 
feature  Skelton  in  several  of  the  com- 
edy roles  he  has  made  famous  during 
his  career.  David  Rose  will  be  the  mu- 
sical conductor  and  arranger. 


To  start  a  man  talking  you've  got  to 
arouse  his  interest.  Nothing  stimulates 
audience  interest  like  Coming  Attrac- 
tion Trailers.  TRAILERS  MAKE  'EM 
TALK  IT  OVER... THEY  CREATE  MORE 
WORD  OF  MOUTH  THAN  ANY 
OTHER  MEDIUM! 


MOTION  PICTURE 

DAILY 


86,  NO.  39 


NEW  YORK,  U.S.A.,  TUESDAY,  AUGUST  25,  1959 


TEN  CENTS 


d  Meeting 

CE  and  MPA 
lesume  Meets 
ere  Today 

Make  Interim  Reports, 
Future  Procedures 


Marcus^  Story 


ae  second  meeting  of  tlie  Motion 
jre  Association's  exhibitor  rela- 
i  committee  and  the  American 
gress  of  Exhibitors  executive  com- 
ee  will  be  held  here  today.  The 
reports  of  the  working  subcom- 
ees  will  be  submitted  at  the  meet- 

jbcommittees  reporting  are  those 
id  to  small  theatres,  increased  pro- 
ion  and  industry  advertising.  In 
ition,  the  Compo  committee  on 
arch  will  make  a  report, 
dvance  indications  are  that  the 
)rts  will  be  of  an  interim  nature, 
ile  some  parts  may  be  in  shape 
)e  acted  upon,  the  subcommittees 
3  had  only  a  minimum  of  time  in 
dh  to  survey  their  fields  of  In- 
st 

hey  are  expected  to  recommend 
her  study  of  most  of  the  major 
{Continued  on  page  2) 

liff'  Reid,  Producer, 
iad  in  Hollywood 

From  THE  DAILY  Bureau 

lOLLYWOOD,  Aug.  24.  -  George 
ford  ("Cliff")  Reid,  prominent 
ducer  of  the  19.30s,  died  at  the  Mo- 
1  Picture  Home  here  early  Satur- 

following  a  lengthy  illness, 
ieid  was  producer  of  many  of  the 
iS  which  John  Ford  directed,  in- 
iing  "The   Informer"    and  "The 
;t  Patrol."  He  was  a  producer  at 

RKO  Radio  studios  for  a  number 
{Continued  on  page  2) 

srakos  Heads  New 
i>nn.  Drive-In  Ass'n 

special  to  THE  DAILY 

^RTFORD,  Aug.  24.  -  Sperie 
•akos,  general  manager,  Perakos 
eatre  Associates,  has  been  named 
id  of  a  temporary  slate  of  officers 
a  newly-formed  statewide  organ- 
tion  of  drive-in  theatremen,  to  be 
{Continued  on  page  19) 


Blue -Print  for 
Successful  B-B 
Plan  Detailed 


EDITOR  OF  MOVIETONEWS 
MARKS  40TH  ANNIVERSARY 

by  DAN  DOHERTY  and  JAMES  D.  IVERS 

HIS  month,  two  weeks  ago  today  to  be  exact,  Edmund  Reek, 
vice-president  and  producer  of  Movietonews,  Inc.,  completed 
40  years  of  service  with  the  newsreel  subsidiary  of  Twenti- 
eth Century-Fox  and  its  predecessor  company  Fox  Film 
Corp.  They  were  four  exciting  decades  for  the  newsreel,  the  mo- 
tion picture  industry  and  the  world— the  roaring  Twenties,  the 
(  Continued  on  page  6) 


Theatres  Reopen  in 
Ohio  Small  Towns 

special  to  THE  DAILY 
CLEVELAND,  Aug.  24.-The  up- 
surge in  theatre  attendance  in  larger 
towns  is  arousing  the  confidence  of 
small  town  exhibitors  to  reopen  their 
houses,  and  for  newcomers  to  take 
over  long  shuttered  houses. 

Opening  in  late  August  and  early 
September  are  the  Attica,  Attica,  O., 
owned  and  operated  by  Jack  Gutilla; 
Harbor,  Ashtabula  Harbor,  owned  and 
operated  by  the  Fresch  family;  Ritz, 
Strutliers,  to  be  opened  Sept.  4  by 
Dan  Farmer;  Lyric,  Fairport  Harbor, 
leased  to  H.  Ritari,  and  the  Shore- 
way,  Point  Place  (Toledo),  which  H.  J. 
Oth  is  to  operate. 


Produced  Results  in  Wis. 
Theatres  Where  Tested 


To  Honor  Reek  at 
Dinner  Here  Tomorrow 

Edmund  Reek,  vice-president  and 
producer  of  Movietonews,  Inc.,  will  be 
honored  for  his  40  years  of  service  In 
tlie  industry  at  a  dinner  to  be  held  at 
the  Walorf  Astoria  Hotel  tomorrow 
night.  Numerous  friends  and  associ- 
ates of  the  veteran  newsreel  executive 
will  attend  the  affair,  which  will  get 
underway  at  6  P.M.  with  cocktails  in 
the  Basildon  Room.  Dinner  will  fol- 
low in  the  Jade  Room  at  7:30. 

Jack  Gordon  of  Movietone  News  is 
chairman  of  the  dinner  committee. 
Toastmaster  will  be  Joe  Wills,  Movie- 
tone commentator  and  script  writer. 

Among  those  who  will  attend  are 
{Continued  on  page  19) 


Details  of  the  workings  of  area 
business-  building  activities  through- 
out his  Wisconsin  circuit  were  de- 
scribed to  a  meeting  of  Compo  offi- 
cials, exhibitors  and  advertising  ex- 
ecutives at  the  Hotel  Astor  here  yes- 
terday by  Ben  Marcus,  a  member  of 
the  Compo  triumvirate. 

Marcus  advocates  that  the  most 
successful  of  the  projects  be  incor- 
porated in  an  industry  campaign 
which  would  be  made  available  to 
interested  exhibitors  everywhere. 

He  hopes  to  interest  the  American 
Congress  of  Exhibitors  in  getting  be- 
hind a  business-building  program 
which  might  have  the  assistance  of 
industry  advertising  -  publicity  offi- 
cials also,  probably  through  the  Mo- 
tion Picture  Association's  advertising- 
publicity  directors  committee. 

Marcus  reported  substantial  in- 
{Continued  on  page  2) 

Cardinal's  Editorial  on 
Pa.  Censor  Bill  Studied 

special  to  THE  DAILY 

PHILADELPHIA,  Aug.  24.  -  The 
motion  picture  industry  was  studying 
today  a  page-one  editorial  in  the 
Catholic  Standard  and  Times,  Phila- 
delphia archdiocese  newspaper,  signed 
by  John  Cardinal  O'Hara,  C.S.C.  in 
which  he  advocates  support  of  a  state 
censorship  bill  against  obscene  films. 
The  bill  is  pending  before  the  State 
House  of  Representatives. 

The  editorial  was  entitled  "Label  It 
{Continued  on  page  2) 

Technicolor  Net  Sales 
Reported  $12,213,000 

Consohdated  net  sales  of  Techni- 
color, Inc.,  and  its  subsidiaries  for  the 
first  six  four-week  periods  of  1959, 
ending  June  13,  were  $12,213,000,  it 
was  armovmced  yesterday  bv  Dr.  Her- 
bert T.  Kalmus,  president  -1 
manager.  This  compares  v;. 

{Continued  on  page  'J. , 


Motion  Picture  Daily 


Tuesday,  August  25.  j95 


PEHSDMAl 
MEIVTIDIV 


CPYROS  P.  SKOURAS,  president  of 
^  Twentieth  Century-Fox,  and  Jo- 
seph H.  MosKOwiTz,  vice-president 
and  eastern  studio  representative,  will 
return  here  from  the  coast  today  fol- 
lowing studio  conferences  with  Buddy 
Adler,  executive  in  charge  of  produc- 
tion. 

• 

James  R.  Velde,  United  Artists 
vice-president  in  charge  of  domestic 
sales,  and  Sidney  Cooper,  Central 
and  Southern  division  manager,  left 
here  yesterday  for  Atlanta,  where  to- 
morrow and  Thursday  they  will  meet 
with  heads  of  the  Southern  branches. 
• 

Joe  Hyams,  Batjac  Productions  di- 
rector of  advertising-publicity,  will 
leave  New  York  today  for  Brackett- 
ville,  Tex. 

• 

Fbed  Goedberg,  United  Artists  na- 
tional director  of  advertising-publicity, 
has  returned  to  his  duties  here  follow- 
ing a  brief  vacation. 

• 

Manny  Reiner,  executive  vice-pres- 
ident of  Galaxy  Attractions,  Inc.,  left 
New  York  yesterday  for  Venice  to  at- 
tend the  film  festival  there. 


NEW  YORK  THEATRES 


—  RADIO  CITY  MUSIC  HALL— i 

Rockefeller  Center  •  Ci  6-4600 

GARY  EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  •  Technicolor® 
>nil  CAm  HEW  STAGE  SPECTACLE  "SUMMED  FESTIVAL" 


ON  THE  BEACH  . 


Nothing    In    The    World    Beats    the  ' 
Berkeley!  S^^^^ 
Mid-week  or  weeit  end,  it's  always  a  good  time  to  come  to 


Asbury  Park 


ONE  HOUR  FROM  NEW  YORK  BY  TURNPIKE  &  PARKWJCY 


In  New  York  City,  call  WOrth  2-4018 


For  40  Years 

A  Tradltic 
Ol  Service 


For  over  40  Years  Service  and 
Quality  has  been  Our  Tradition. 

Showmen  all  over  America  know 
they  will  get  the  best  when  Ihey 
order 


NEW  YORK 

630  Ninth 


FILMACK 
SPECIAL 


1327  S.  Wabash  Ave.,  Chicago  5,  III. 


B-B  Plan  Set 


( Continued  from  page  1 ) 

creases  in  business  at  his  theatres  in 
which  area  business-building  cam- 
paigns on  radio,  television  and  other 
media  were  conducted  for  selected 
pictures.  He  cited  his  experience  as 
an  example  of  what  can  be  done 
through  planning  and  e.xtra  effort, 
whether  in  first  runs  or  subsequents. 

A  clean,  inviting  theatre,  good  serv- 
ice, reasonable  prices  and  only  qual- 
ity items  at  concessions  stands  are  es- 
sentials to  back  up  the  good  picture 
and  the  special  selling  efforts  devoted 
to  it,  Marcus  made  it  clear. 

Marcus  will  hold  a  press  conference 
today  to  further  discuss  his  proposals. 

Cardinal's  Editorial 

{Continued  from  page  1) 
Poison  and  Lock  It  Up!"  The  cardinal 
said,  "There  is  now  a  chance  in  Penn- 
sylvania to  stand  up  and  be  counted 
under  the  banner  of  'common  de- 
cency'." 

The  cardinal  pointed  out  that  the 
bill  "meets  objections  leveled  in  the 
latest  decision  of  the  U.S.  Supreme 
Court  against  a  censorship  law"  and 
said  that  Penns\'lvania  authorities 
therefore  would  be  empowered  to 
take  action  against  public  exhibitions 
of  obscene  films. 

The  editorial  continued:  "We  still 
have  protection  against  poison,  and 
heavy  penalties  are  laid  on  those 
who  fail  to  label  poison  for  what  it  is 
and/or  who  are  remiss  in  their  duty 
to  guard  it  against  unwarranted 
handling  and  use. 

"We  have  this  protection  in  com- 
mon with  animals.  What  we  ask  now 
is  something  proper  to  man:  the  right 
for  the  State  to  label  moral  poison  and 
lock  it  up.  Our  Nation  needs  the 
moral  fibre  and  the  courage  of  youth, 
guided  by  common  decency. 

"The  issue  involved  is  moral,  not 
political.  Furthermore,  although  this 
appeal  is  made  in  the  name  of  the 
natural  law  and  its  tenet  of  common 
decency,  I  add  a  word  to  Catholics 
to  remind  them  of  their  obligation  to 
conform  their  conduct  to  the  Ten 
Commandments  and  to  use  the  sacra- 
ments and  prayer  as  the  most  power- 
ful aids  to  keep  the  Commandments. 

"If  you  stand  for  what  is  right, 
ask  for  the  bill  as  it  stands— without 
amendments,  lest  these  be  manipu- 
lated to  destroy  the  legislation  and 
defeat  its  purpose. 

"Put  the  label  on  moral  poison  and 
lock  it  up!" 


Mrs.  Dumestre  Dies 

ATLANTA,  Ga.,  Aug.  24.  -  Mrs. 
Clara  Dumestre,  widow  of  the  late 
Jack  Dumestre,  who  was  owner  of 
the  Southeastern  Theatre  Equipment, 
was  killed  when  a  trailer  truck 
crashed  into  her  automobile. 


ACE  Committeemen  to 
Hear  Skouras'  Report 

Members  of  the  executive  commit- 
tee of  the  American  Congress  of  Ex- 
hibitors have  been  invited  by  Spyros 
Skouras,  president  of  20th  Century- 
Fox,  to  join  company  presidents, 
domestic  and  foreign  sales  heads,  and 
advertising  -  publicity  directors  at  a 
dinner  at  21  Club  here  tonight  at 
which  Skouras  will  report  on  his  re- 
cent stay  in  Moscow. 

The  ACE  committeemen  are  here 
for  their  second  top  level  meeting 
with  the  Motion  Picture  Association's 
exhibitor  relations  committee,  which 
will  be  held  today. 


ACE  and 


No  Loew's  Decision 
On  Telemeter:  Picker 

"There  is  nothing  definite  at  this 
tune,"  was  the  comment  yesterday  of 
Eugene  Picker,  Loew's  Theatres  pres- 
ident, on  the  disclosure  in  Toronto 
that  his  company  and  Odeon  Theatres 
might  participate  in  the  Famous 
Players  Canadian  circuit's  Telemeter 
test  in  Etobicoke,  Ont.,  in  December. 

"We  had  some  discussions  a  num- 
ber of  months  ago,"  Picker  said,  "but 
there  have  been  no  developments  and 
nothing  has  been  decided." 

John  J.  Fitzgibbons,  FP-C  presi- 
dent, was  reported  from  Toronto  as 
having  said  he  believes  Loew's  and 
Odeon  will  participate  in  the  Tele- 
meter operation  in  the  Toronto  sub- 
urb, after  disclosing  that  they  had 
expressed  an  interest  in  doing  so. 
Telemeter  officials  have  urged  all 
classes  of  exhibitors  to  join  in  employ- 
ing the  closed  circuit  pay  television 
system  as  a  "second  box  office"  to  in- 
crease their  business  potential. 

Set  Big  Magazine  Ad 
Campaign  for  'Pillow' 

Universal  -  International  has  set 
one  of  the  largest  budgets  in  its  his- 
tory to  promote  "Pillow  Talk"  in  na- 
tional magazines,  it  was  announced 
yesterday  by  David  A.  Lipton,  vice- 
president.  He  said  the  national  adver- 
tising budget  will  be  greater  than 
those  accorded  "Imitation  of  Life" 
and  "This  Earth  Is  Mine." 

As  in  the  past,  Lipton  said,  spe- 
cially designed  ads  for  particular 
media,  taking  into  consideration  spe- 
cialized readership,  have  been  pre- 
pared for  the  film.  The  "pre-sell"  ads 
on  "Pillow  Talk"  are  aimed  and 
tailored  to  interest  teenagers,  women, 
young  married  couples,  and  the  gen- 
eral movie-going  public.  They  are  be- 
ing scheduled  for  placement  by  the 
Charles  Schlaifer  Company,  Univer- 
sal's  advertising  agency,  well  in 
advance  of  playdates  to  get  the  bene- 
fit of  their  maximum  penetration. 


( Continued  from  page  1 ) 
problems  on  their  agendas,  whi  :  fh 
main  committees  undoubtedly  w  ap 
prove  with  suggestions  for  futururc 
cedures.  ' 

The  meeting  will  be  held  it|, 
MPAA  board  room  here  this  m  in 
and  will  be  continued  at  a  lui  ieoi 
at  the  Harvard  Club.  Eric  Jol.ion 
president  of  MPAA,  and  S.  H.  F:  ai 
ACE  executive  committee  cha  ,ar 
will  preside  at  the  meeting. 

Mirisch,  UA  Acqum 
Michener  Novel  'Ham 

Acquisition  of  the  film  rigli 
"Hawaii,"  new  James  A.  Mic  i 
novel  set  for  publication  in  Nove  - 
was  announced  yesterday  by  11 
M.  Mirisch,  president  of  the  ^ 
Company,  and  Arthur  B.  Krim. 
ident  of  United  Artists. 

Simultaneously,    Mirisch    re  I 
that  Fred  Zinnemann,  through  hii  v 
company,  Highland  Films,  willu. 
duce  and  direct  the  film  versiij 
the  novel  for  UA  release.  The 
will  be  made  in  one  of  the 
wide-screen  processes  and  it  w 
shot  on  location  at  the  actual 
where  the  story  unfolds. 

V.  T.  Touchett,  50 

MILWAUKEE,  Aug.  24.  -  Vr 
Touchett,  50,  president  of  th 
Painter  Corp.,  died  of  a  liver  ai 
here.  Before  starting  his  paint 
firm  in  1945,  Touchett  was 
known  in  theatre  circles.  In  19 
became  manager  of  the  Fond  di 
theatre  and  later  was  made  d 
manager  of  Fox  Theatres  in  chai 
some  20  theatres  in  Wisconsir 
was  film  buyer  for  65  theatres  in 
consin  and  upper  Michigan, 
advanced  to  executive  with  tht 
theatres  Corp.  in  Los  Angeles, 
he  was  film  buyer  for  550  theat: 

'Denim'  Openings  E 

20th  Century-Fox's  "Blue  D. 
did  top  business  in  openings  ove 
country  during  the  past  weekeii 
Los  Angeles  at  the  Beverly  it  s 
$11,881  to  go  ahead  of  the  pre 
company  topper,  "Peyton  Place.' 
Memorial  Theatre  engagemeii 
Boston  showed  a  $15,500  gross  fc 
days,  while  the  Circle  Indian; 
chalked  up  $7,950  for  four  days. 

'Cliff'  Reid  Dies 

(Continued  from  page  1) 
of  years,  later  becoming  assoc 
with  M-G-M,  also  as  a  producer 
Reid  entered  the  industry  almc 
years  ago  as  a  film  salesman, 
becoming  distribution  represent 
for  the  old  Fox  Film  Co.  at  K 
City,  Dallas  and  Seattle. 


:ign.  Single  copies 


day,  August  25,  1959 


Motion  Picture  Daily 


3 


The  Motion  Picture  Industry 


EDMUND  REEK'S 

40th 

ANNIVERSARY 


Motion  Picture  Daily 


THE  WHITE  HOUSE 

August  U.  1959. 


Dear  Mr.  Reek: 


hortly  will  celebrate 
Mr.  Hagerty  teUs  ™  ^Jf^Jfin  the  motion  picture 
your  fortieth  year  of  '"^e   i^nder  stand,  you  have 

they  live. 

/ir^  rnv  own  personal  con- 
X  .ope  you  wUl  P-tLrtHat  sure  you  will  be  re- 

gratulations  to  the  ma  y  ^^^^^ 
ceiving  from  aU  over  tne 


With  best  wishes, 


Sincerely* 


Mr.  Edmund  H.  R^^^'  _ 
Movietone ws.  Incorporated. 
460  West  54th  Street. 
New  York  19,  New  York. 


Motion  Picture  Daily 


United  Press  International  would  like  to  be 
the  leader  in  the  salute  to 
our  associate 

EDMUND  REEK 

With  whose  assistance  the  combination  of 
United  Press  International  and  Movietone, 
under  the  name  of  United  Press  Movietone 
Television,  has  become  the  world's  top  agency 
in  the  servicing  of  news-on-film  to  television. 

FRANK  H.  BARTHOLOMEW, 

President,  United  Press  International 

A.  MIMS  THOMASON, 
First  Vice  President,  JJPl 

LEROY  KELLER, 

Vice  President,  UPl 


W.  R.  HIGGINBOTHAM, 

Manager,  JJ.P.  Movietone 


6 


Motion  Picture  Daily 


Tuesday,  August  25, 


Salute  to  Edmund  Reel<. 
Remembering  40  Years 

{Continued  from  page  1) 

jittery  Thirties,  the  war-torn  Forties  and  the  Cold  War  era  of 
the  Fifties. 

During  those  40  years  the  raw  journaHstic  materials  of  hundreds 
of  events  of  historic  consequence  and  of  human  interest  passed 
through  Editor  Reek's  hands  to  be  processed  and  presented  in 
newsreel  issues,  short  subjects,  and  feature  length  documentaries 
for  the  screens  and  archives  of  the  world. 

If  the  editor  relaxed  for  a  moment  he  could  remember,  just  for 
a  start,  the  conquest  of  the  oceans  by  air;  the  giving  of  suffrage 
to  women;  the  spread  and  entrenchment  of  Soviet  Communism; 
Prohibition,  the  jazz  era,  gangsterism  and  the  St.  Valentine's  Day 
massacre;  the  great  stock  market  crash;  reaching  both  the  North 
and  South  Poles  by  air;  the  Lindbergh  kidnapping;  the  Italo- 
Ethiopian  war;  the  Will  Rogers  plane  crash;  the  civil  war  in  Spain; 
the  Japanese  bombing  of  the  U.S.S.  Panay;  Munich  and  "peace 
m  our  times";  World  War  IL  and  the  Korean  police  action. 

Those  were  the  events  and  that  was  the  world  into  which  young 
and  raw-boned  Edmund  Reek  walked  when  he  reported  for  work 
on  August  11,  1919  to  Hank  Hancock,  then  preparing  to  edit  the 
first  issue  of  the  Fox  News  which  during  the  next  ten  years  was 
to  dominate  its  elders  in  the  field,  become  the  first  reel  to  use 
sound,  and  to  grow  into  the  vast  newsgathering  organization  which 
is  the  20th  Century-Fox  Movietonews  of  today.  Reek,  as  assistant 
director,  was  charged  with  preparing  a  back-log  of  feature  news 
pictures  for  the  new  reel. 

The  Wall  Street  explosion  which  started  the  roaring  Twenties 
on  their  way,  was  responsible  for  a  change  in  the  career  of  youn^ 
Reek.  The  news  of  the  disaster  caught  the  fledgling  newsreel  or° 
ganization  with  all  its  New  York  City  cameramen  on  other  assign- 
ments. With  the  temerity  of  youth.  Reek  grabbed  a  camera  and 
got  to  the  scene  of  the  explosion  before  the  Army  detachment 
summoned  from  Governor's  Island  to  protect  the  financial  district. 
The  pictures  Reek  got  were  so  good  that  from  then  on  he  was  a 
cameraman. 

Soon  Eddie  Reek  became  a  name  that  gave  opposition  editors 
the  jitters.  His  reputation  for  being  there  for  an  exclusive  shot  or 
the  best  shot  of  a  big  story  made  Fox  News  the  newsreel  exhibitors 
demanded. 

After  winning  Fox  News'  annual  prize  as  best  cameraman  for 


Edmund  Reek— a  Tribute 

ED  REEK'S  FORTIETH  ANNIVERSARY  of  service  to  the  newsreel 
and  to  other  types  of  production  which  his  company  and  his  as- 
sociates  today  commemorate,  is  an  event  of  significance  in  the 
annals  of  the  motion  picture. 

Moreover,  it  is  a  heart-warming  occasion  because  it  gives  the 
spotlight  for  the  day  to  a  person  who,  while  functioning  quietly 
in  the  background  over  these  many  years,  has  brought  to  world- 
wide attention  so  many  personalities  and  so  many  great  events 
of  these  four  decades. 

Throughout  these  forty  years  Ed  Reek  has  proved  himself  to  be 
a  person  of  many  talents  and  resources.  But  perhaps  the  most 
notable  of  any  of  these  has  been  his  capacity  for  gaining  respect 
and  friendship  for  the  motion  picture  and  the  industry  in  his  myriad 
of  contacts  with  the  great  and  near-great  in  government,  indus- 
try, finance,  education-in  fact,  in  every  field  of  activity  in  which 
news  was  being  made  and  careers  were  both  made  and  unmade. 

In  this  capacity  of  private  and  public  relations  he  has  earned 
much  more  than  a  passing  tribute  because  so  much  he  has  done 
has  been  of  enduring  quality.  The  motion  picture  and  the  industry 
have  countless  times  over  been  helped,  defended  and  excused  in 
high  places  on  account  of  the  candid  and  forthright  personality 
and  way  of  doing  business  of  Ed  Reek. 

The  Editors  of  Quigley  Publications  are  happy  to  join  with  his 
friends  and  associates  in  congratulations  on  a  career  that  has 
been  unique  in  continuity  and  character,  and  to  express  heartiest 
best  wishes  for  the  years  ahead. 

MARTIN  QUIGLEY 


In  World  War  II  producer  Edmund  Reek  didn't  sit  at  his  desk  or  just  look  at  pic- 
tures of  the  conflict  Although  he  was  the  actiye  executive  of  the  Movietone  News  he 
unshackled  himself  from  h,s  desk  and  covered  the  war  on  many  fronts  as  a  workina 
newsman.  Here  he  is  with  the  officers  assigned  to  the  newsreel  correspondent  Left  to 
right:  Reek,  Movietone  News;  Dick  de  Rochemont,  March  of  Time;  Armv  and  Air 
Force  liaison  officers;  Tom  Meade,  Universal  News;  Mike  Clofine  News  of  the  Day 
Albert  J.  Richard,  Paramount  News  and  Walter  Ament,  Pathe  News. 


three  years  in  a  row.  Reek  was  made  news  editor  and  when  Mov 
tonews  was  started  in  1929  he  became  the  first  news  editor  of  « 
first  sound  newsreel. 

Camera  journalist  Reek  was  never  an  executive  who  would 
himself  be  shackled  to  a  desk.  In  October  of  1934  Movietone, 
and  one  other  American  newsreel  got  dramatic  pictures  of  % 
assassination,  in  Marseilles,  of  King  Alexander  of  Yugoslavia  ai 
French  Foreign  Minister  Barthou. 

Trying  for  Scoop  at  Sea 

It  was  a  time  when  flying  the  Atlantic  was  still  sensational  ne^ 
so  the  film  had  to  be  sent  to  the  U.  S.  by  ship.  Reek  arranged 
have  them  put  on  board  the  S.S.  George  Washington,  skipper* 
by  the  heroic  Captain  Fried.  Then,  in  the  hope  of  beating  tl 
opposition  by  a  day,  he  hired  a  Sikorsky  seaplane,  piloted  by  fami 
Captain  Grevenberg,  and  with  Captain  Fried's  cooperation  ma< 
a  date  with  the  ship  500  miles  out  in  the  Atlantic.  It  was  arrang< 
that  the  film  would  be  dragged  in  a  can  behind  the  ship  and  Re( 
and  his  aviation  editor.  Jack  Kuhne,  would  hook  the  tow  line  at 
draw  the  film  can  up  to  the  seaplane. 

After  three  passes,  and  three  broken  lines,  it  was  decided  1 
land  the  seaplane  and  pick  the  can  out  of  the  water.  A  very  heav 
sea  was  running  and  even  though  the  big  ship  was  maneuvered  1 
create  a  lee  for  the  seaplane  landing,  a  heavy  swell  capsized  tli 
plane.  Grevenberg  and  Kuhne,  in  the  cockpit  of  the  plane  got  oi. 
quickly  and  clung  to  a  pontoon  but  Reek  was  trapped  in  the  cab^ 
He  managed  to  find  the  door  and  swim  out  but  was  going  dcv 
for  the  third  time  when  he  was  rescued  by  a  life  boat  crew  fro 
the  George  Washington. 

Even  in  failure  the  flight  was  typical  of  the  initiative  and  ente 
prise  that  made  the  Reek  name  legendary  among  his  fellows. 

Later  as  general  manager  of  the  newsreel  and  assistant  to  tl 
late  Truman  Talley,  Reek  was  responsible  for  a  series  of  excitii 
short  subjects  called  "The  Adventures  of  a  Newsreel  Cameraman 
{Continued  on  page  8) 


get  the  big  news  ^  \^  A 

about  jet  and  space  flight,  right  here  on  earth . . .  call  DOi/GLffl^ 


For  facts  and  pictures  of  new  dimensions  in  science  contact  the  Douglas  Division  of  Public  Relations, 
A  M  Rochlen,  Vice  President-Director.  Home  Office:  Santa  Monica,  California,  EXbrook  9-9311. 
Other  plants  and  offices:  El  Segundo  and  Long  Beach,  California  •  Tucson,  Arizona  •  Tulsa,  Oklahoma  •  Charlotte,  North  Carolina  • 
Washington,  D.C.  •  New  York,  N.Y.  •  Dayton.  Ohio  •  Rio  de  Janeiro,  Brazil  •  Tokyo,  Japan  •  Zurich  and  Geneva,  Switzerland 


Motion  Picture  Daily 


Tuesday,  August  25, 


Salute  to  Edmund  Reek  on  40th  Anmversa 


{Continued  from  page  6) 

many  of  the  thrilling  episodes  drawn  from  his  own  hair-raising 
experiences. 

In  association  with  Talley  he  was  also  responsible  for  the  Martin 
and  Osa  Johnson  African  features  "Baboona"  and  "Congorilla." 

In  1937  Reek  was  named  by  the  late  Sidney  Kent,  then  president 
of  20th  Century-Fox,  general  manager  to  succeed  Talley,  and  in 
1942  under  Spyros  Skouras  he  was  elected  vice  president  of  the 
company. 

As  executive  producer  of  Movietonews,  Reek's  pictures  have 
won  a  number  of  Academy  Awards  and  other  prizes.  "Why  Korea" 
was  one  of  the  first  of  these.  This  was  a  dramatic  documentary  ex- 
posing Kremlin  machinations  in  the  Far  East.  As  a  pointed  record 
of  Communist  crimes  it  awoke  the  free  world  to  the  menace  of 
Soviet  conspiracy  and  prepared  the  West  for  the  Korean  war. 

Other  sensational  feature  and  short  subject  prize  winners  pro- 
duced by  Reek  were  "Farewell  to  Yesterday,"  "United  We  Stand," 
"The  Kefauver  Investigation,"  "Holy  Year,"  "Modern  Greece'" 
"This  Is  Your  Army,"  "Symphony  of  a  City,"  "Survival  City"  and 
the  unique  "Transcontinental"  from  an  epic  poem  by  A.  M. 
Sullivan. 

Reek,  the  seasoned  camera  journalist,  started  off  World  War  II 
with  a  decision  that  has  become  a  legend  in  journalism  circles. 

Remember  the  Pearl  Harbor  pictures?  Well,  in  the  background 
of  these  truly  remarkable  films  is  one  of  the  most  interesting  stories 
of  World  War  II;  a  story  of  long  range  editorial  judgment  on  a 
par  with  any  in  the  history  of  journalism. 

It  starts  with  the  assignment  of  the  late  Al  Brick,  a  Movietonews 
cameraman,  to  cover  Pacific  Fleet  maneuvers  in  the  fall  of  1941. 
This  resuhed  in  pictures  so  good  that  Secretary  of  the  Navy  Knox 
declared  them  to  be  the  best  ever  of  our  Navy's  fire  power. 

Ordinarily,  his  assignment  completed.  Brick  would  have  returned 
to  the  states  but  he  was  told  to  remain  in  Hawaii. 

Producer  Reek,  who  knew  the  Far  East  from  having  served  as 
a  soldier  in  the  Philippines,  China  and  Siberia,  didn't  like  the  way 
things  were  going  between  the  U.  S.  and  Japan.  So  playing  a  hunch 
he  kept  Brick  in  Honolulu.  With  things  as  they  were,  he  concluded. 


President  Harry  S.  Truman  and  Edmund  Reek.  From  President  Harding  to  Eisenhi 
Keek  has  had  the  executive  mansion  open  to  him.  The  man  from  Missouri  is  a  ^ 
newsreel  fan  and  had  Reek  as  his  guest  at  the  White  House  on  numerous  occasion 


bad  idea  to  have  a  first  rate  cameraman 


m 


Durmg  presidential  election  years  it  has  been  a  practice  for  all  the  newsreels  to 
devote  one  issue  to  each  mojor  party  aspirant.  The  release  is  a  straighT objective 
biography  of  the  candidate.  Which  newsreel  will  make  it  is  determined  by  a  S  and 
the  first  two  reels  out  of  the  hat  get  a  candidate.  Movietone  drew  Eisenhowl7  both 
f  .mes  and  made  up  the  reels  that  were  shown  in  practically  every  theatre  in  the  United 
Sta  es.  A  rabid  Adia,  Stevenson  rooter  on  seeing  Reek's  first  biography  on  Ike  despair- 
ingly  cned:  You  ve  licked  our  man.'-a  prophecy  confirmed  on  election  day  and  one 
which  earned  Producer  Reek  fke's  congratulations. 


it  wouldn't  be  a 
territoiy. 

So  it  happened  that  when  Japan  struck.  Brick  was  driving  al 
a  Honolulu  road  conveying  an  officer  back  to  his  quarters, 
cameraman  tells  it  this  way  .  . 

"It  was  a  beautiful  morning.  I  was  taking  an  officer  friend  b 
to  his  quarters  after  an  all  night  poker  game.  He  had  a  tour 
duty  coming  up.  We  were  riding  along  discussing  the  hands  of 
night  when  we  heard  the  first  explosions.  My  companion  said: 
"  'That  sounded  like  it  came  from  the  base.' 
"Then  explosion  after  explosion  and  ahead  of  us  we  spot 
three  planes. 

"  'My  God,'  gasped  my  mate,  'those  are  not  our  planes.  The) 
Japs.  Step  on  it!' 

"Needless  to  say  I  did,  thanking  my  lucky  stars  I  had  my  cam> 
in  the  back  of  our  hired  car.  The  scenes  at  the  base  were 
describable.  But  I  began  making  pictures.  My  exposures,  of  coui 
were  confiscated." 

A  call  from  Military  Intelligence  in  Washington  was  the  fi 
Reek  knew  how  his  hunch  had  scored  one  of  the  greatest  beats i 
pictorial  journalism.  He  was  told  that  he  couldn't  have  the  p 
tures  for  security  reasons.  It  was  a  whole  year  before  he  got  the 
Then,  because  of  their  propaganda  value,  he  was  asked  to  let  I 
opposition  have  them  so  that  they  might  get  the  greatest  dist 
bution. 

Movietonews  today  owns  that  famous  record  of  "The  Day 
Infamy,"  the  other  companies  having  refused  Reek's  invitation 
share  the  costs  of  securing  the  film.  But  the  cost  of  maintainii 
Al  Brick  in  Hawaii  has  been  repaid  many  times.  It  is  estimate 
that  the  "Pearl  Harbor  Attack"  pictures  have  been  used  in  aboj 
200  films  made  by  independent  producers  and  by  the  GovernmeJ 

It  was  this  and  other  things  that  induced  the  U.  S.  Army  to  mal 
Reek  a  war  correspondent  in  1945  and  he  was  taken  on  a  tour 
tlie  battlefields.  After  which  he  did  some  touring  on  his  own  - 
reorganize  Movietone  News'  world  wide  coverage,  badly  disrupt* 
by  the  war.  ; 

Today,  as  the  result  of  Reek's  first  post  war  tour,  Movietonew 
Inc.  gathers  films  of  all  kinds  from  all  over  the  world  for  theatric 
{Continued  on  page  10) 


lay;  August  25,  W59 


Motion  Picture  Daily 


toNGRATULA 


EDMUND  REEK 


PRODUCER  OF 


FORTRESS  FORMOSA 


Dear  Eddie : 

Congratulations  and  Best 
Wishes  for  Continued  Success 


ARTHUR  DE  TITTA 
IRBY  J.  KOVERMAN 
KEN  ALLAN 
PARRIS  EMERY 

WEST  COAST  STAFF 


CONGRATULATIONS 

TO 

EDDIE  REEK 

From  his  FRIENDS 

AT 


UPTOWN 
WHYTE'S  57fh  ST.  RESTAURANT 
344  WEST  57fh  STREET 
NEW  YORK  19,  N.  Y. 

JUdson  6-7900 


DOWNTOWN  OFFICE 
AND  RESTAURANT 
145  FULTON  STREET 
NEW  YORK  38,  N.  Y. 
COrtlandt  7-2233 


Motion  Picture  Daily 


Tuesday,  August  25,  nj 


RADIO  CITY  J  ||  MUSIC  HALL 


Congratulations 

EDDIE  REEK 


ON  YOUR  40th  ANNIVERSARY 


AND  CONTINUED 
BEST  WISHES 


AL YOUNG 


Salute  to  Edmund  Reek 

{Continued  from  page  8) 
and  television  release.  Twentieth  Century-Fox  handles  the  rele 
for  motion  picture  theatres,  United  Press-Movietone  New^ 
television. 

Reek's  20th  Century-Fox  subsidiary  also  makes  documentai 
for  many  government  departments  and  commercials  for  big  ind 
trial  concerns  all  over  the  world. 

The  newsreel  of  the  Twenties  has  grown  universal  in  the  fuP 
sense  of  the  word,  with  the  world,  on  both  sides  of  the  various 
tains,  Its  stage  and  the  happenings  thereon  its  story. 

Nearly  40  years  of  experience  in  filming  and  servicing  the  liv 
history  of  the  world  has  taught  Movietonews,  Inc.,  how  to 
corners  for  fast  distribution  and  how  to  get  the  most  out  of  ev, 
production  dollar  without  sacrificing  pictorial  or  sound  quali 
valuable  intelligence  when  producing  newsreels,  short  subje 
documentary  features  or  commercial  releases  without  HolW 
budgets. 

Today  Movietone  News  employs  nearly  2000  men  and  won, 
full  and  part  time,  a  far  flung  staff  armed  with  millions  of  doF 
worth  of  the  latest  equipment  and  ready  and  able  to  make 
35mm  and  CinemaScope  black  and  white  and  color  films. 

In  the  United  States,  Canada,  Latin  America,  Europe  and 
Orient,  United  Press-Movietone,  supplied  exclusively  by  Moi 
tonews.  Inc.,  is  standard  fare  on  most  independent  TV  static 
Powerful  BBC  in  Great  Britain  is  one  of  its  many  overseas  cliej 
In  the  field  of  commercial  pictures  here  are  some  of  its  custc 
ers:  U.  S.  Steel,  American  Telephone  &  Telegraph,  Civil  Ao 
nautics  Association,  Japanese  silk  industry.  General  Motors,  L 
coln-Mercury,  Suffolk  Downs  Racing  Association,  Chrysler  Mote 
Frigidaire,  Allison  Turbo-Div.,  Fisher  Body,  General  Electik^ 
Powerama  Fair,  Piaseki  Helicopter,  State  of  Oklahoma,  Fc " 
Motors,  Dodge  Motors,  Chevrolet  Motors,  Procter  &  Gamble,  Luc 
Strike  Cigarettes,  Camel  Cigarettes,  American  Legion,  Schenl 
Distillers,  State  Dept.,  Treasury  Dept.,  U.  S.  Army,  National  Coi 
cil  of  Churches,  Eisenhower  political  campaign,  U.  S.  Chamber 
Commerce,  Herald  Tribune. 

Movietonews,  Inc.,  operates  from  five  world  metropolises,  K 
York,  London,  Paris,  Sydney  and  Munich.  In  each  of  these  citj 
(Continued  on  page  12) 


rJh  r  f  "^""''t?  'TT"  '922-r/.;s  picture  was  taken  outside  the  ne4 
re^l  headquarters  or,  New  York's  TerMh  Avenue  and  54th  Street.  On  the  hood  is  <S 
fabulous  newsreel  cameraman  Russ  Muth.  In  back  of  him  is  Jack  Delivan  and  Jac 

.n.nn'FZ"'"o  \'"  ,    °T  °!  ^^^.s  Short  Subjects.  Standing  on  fop  C 

young  Eddie  Reek,  already  a  legendary  figure  as  a  newsreel  cameraman 


A 


;iy,  August  25,  1959 


Motion  Picture  Daily 


Congratulations  to 


EDDIE  REEK 

from 

i 

THE  GEVAERT  CO.  of  AMERICA,  Inc. 


We  congratulate  Eddie  Reek  upon  his  accom- 
plishments in  the  motion  picture  industry.  We  are 
grateful  for  our  many  years  of  association  with 
him  in  the  production  of  newsreels. 


International  Alliance  of  Theatrical 
Stage  Employes  and  Moving  Picture 
Machine  Operators  of  the 
United  States  and  Canada, 
AFL-CIO 

RICHARD  F.  WALSH 

International  President 


12 


Motion  Picture  Daily 


! 

Tuesday,  August  25,  i| 


W.  J.  GERMAN,  INC. 

FORT  LEE,  N.  J.     •     CHICAGO     •  HOLLYWOOD 


Agents  for  the  sale  and  distribu- 
tion of  EASTMAN  PROFES- 
SIONAL MOTION  PICTURE 
FILMS 


"40  years  of  uninterrupted  pictorial  news  gath- 
ering adds  up  to  what  might  properly  be 
termed  a  .  .  .  NOTABLE  ACHIEVEMENT  .  .  ." 


CongratuI  ations 


FROM 


UNITED  ARTISTS  THEATRE  CIRCUIT,  INC. 
METROPOLITAN  PLAYHOUSES,  INC. 


SKOURAS  THEATRES  CORPORATION 


Salute  to  Edmund  Reek 


( Continued  from  page  10)  1 

it  maintains  a  production  center  fully  equipped  for  every  plj 
of  motion  picture  production.  I 

New  York  is  typical  and  except  for  being  general  headquad 
boasts  no  more  or  less  than  the  centers  in  London,  Paris,  Syd 
and  Munich.  It  has  two  of  the  biggest  stages  in  the  East  and' 
finest  of  sound  recording  studios  with  both  Western  Electric  j 
RCA  equipment.  It  also  houses  two  standard  and  one  experimei 
projection  rooms  able  to  screen  from  8mm  to  CinemaScope. 

There  are  art,  carpenter,  machine  and  electrical  shops  and  d 
other  facility  for  set  building. 

Further,  there  are  three  cutting  and  film  editing  rooms  p\M 
film  Hbrary  with  vaults  full  of  negative  dating  back  to  the  b  I 
of  the  industry.  Also  a  title  printing  and  photographing  departn^ip 
and  a  "trick"  department  with  a  modern  optical  printer.  1 

A  great  experimental  department  spills  over  to  the  home  o||j 
and  sees  to  it  that  Movietonews,  Inc.,  keeps  abreast  of  the  tiBji 
This  department  is  under  the  direction  of  E.  1.  Sponable,  |p 
inventor  of  sound  motion  pictures.  | 

In  addition  to  its  production  centers  Movietonews,  Inc., 
tains  smaller  establishments  located  in  the  20th  Century-Fox  r 
changes  in  Washington,  Los  Angeles,  Chicago,  Buffalo,  Bosk 
Philadelphia,  Miami,  Denver,  Dallas,  Memphis,  San  FrancijfC 
Seattle,  Toronto,  Ottawa,  Montreal,  Winnipeg,  Vancouver  .( 
St.  John. 

From  these  offices  mobile  camera  units  are  available  for 
sort  of  assignment. 

In  New  York,  Movietonews,  Inc.,  commands  the  facilities' 
DeLuxe  Laboratories,  another  wholly  owned  subsidiary  of  ^ 
Century-Fox  Film  Corporation.  DeLuxe  does  all  its  develogi 
and  printing.  g 
Today  Edmund  Reek,  cameraman,  editor  but  above  all,  jouif 
ist  is  a  happily  married  man  and  a  grandfather,  with  a  maril 
son  and  a  married  daughter  who  has  two  children.  But  the  chd 
of  domesticity  haven't  quieted  him.  The  world  of  today,  he  th^ 
is  more  exciting,  more  stimulating  even  than  when  he  startel 
1919  and  he  would  still  rather  be  off  to  cover  an  exciting  event  \  | 
a  camera  than  sitting  behind  a  desk. 


Producer  Reek  never  asked  a  cameraman  to  cover  an  assignment  he  wouldn't  cm 
himself.  In  1946  he  led  a  Movietone  News  Expedition  down  the  Colorado  River.  Thisi 
a  shoot,  down  treacherous  white  water  that  takes  the  life  of  about  every  otb/sr  /* 
that  attempts  it.  Reek's  party,  including  Jack  Kuhne  and  Chubby  Lehman  of  U 
Angeles  got  through  to  record  and  release  a  celebrated  Technicolor  short.  It  was  <* 
first  color  picture  ever  made  of  a  ride  through  the  rugged  gorge  from  the  head-wait: 
to  Hoover  Dam. 


Siiy,  August  25,  1959 


Motion  Picture  Daily 


13 


greetings  from 


BURT  REINHARDT 

and  The  News  Staff 


:d.  Nagle 
erry  Kahn 
fete  Carlisi 
bm  McMorrow 
ou  Girolami 
lony  Girolami 
Jen  Box 
Vm.  Picara 


Edmund  Reek,  Jr. 
Roy  Ziesse 
Jess  Kizis 
Carl  Larsen 
Gene  Broda 
Doug  Dupont 
Lester  Man  nix 
Robert  Ward 


ITo  My  Friend, 

!  EDMUND  REEK 

in  sincere  appreciation  for  a 
most  enjoyable  association 
during  the  past  twelve  years. 


sincerely 


^ack  SItaindlin 


Congratulations  to  Edmund  Reek, 
celebrating  his  40th  anniversary, 

From  Terrytoons,  celebrating  its  30tli  anniversari'. 


14 


Motion  Picture  Daily 


Tuesday,  August  25 


TO 


ED  REEK 


PIONEER  OF  THE 
NEWSREEL- 


Lons 


ART  SORENSON 


CONGRATULATIONS 


ED 


BEN  LOWEREE 
DAN  DOHERTY 
VYVYAN  DONNER 
SKIP  STRONG 

•  •  •  • 

LOUIS  TETUNIC 
ED  CANSTEIN 

•  •  •  • 

FRANK  BARRY 


Government  Officials,  Civic 
Leaders  Felicitate  Editor 

WHEN  the  news  got  around  that  Edmund  Reek,  vice-president  and 
general  manager  of  Movietone  was  celebrating  this  month  his  40th 
year  as  a  newsreel  cameraman,  editor  and  executive  the  literally 
hundreds  of  men  in  public  life  who  have  known  him  personally 
through  all  or  part  of  his  journalistic  career  began  writing  con- 
gratulatory letters.  Headed  by  President  Dwight  D.  Eisenhower, 
whose  letter  is  reproduced  on  page  4  of  this  issue.  Vice-president 
Richard  Nixon,  and  Gov.  Nelson  Rockefeller,  some  of  the  hundreds 
of  congratulations  appear  below  and  on  the  following  pages. 

Richard  Nixon 

Vice-President  of  the  United  States 
I  am  pleased  to  join  with  your  friends  and  admirers  in  extending 
greetings  to  you  as  you  celebrate  your  40th  year  of  service  in  the 
motion  picture  industry. 

Indeed  there  have  been  some  vast  changes  in  your  industry  over 
the  last  four  decades.  As  one  of  the  pioneers  of  the  business,  I  know 
that  you  have  had  a  hand  in  this  outstanding  record  of  progress 
and  I  am  sure  there  are  many  of  us  who  share  with  you  a  great 
pride  in  these  accomplishments. 

This  is  a  most  welcome  opportunity  to  send  you  my  very  best 
wishes  for  a  most  memorable  celebration,  and  may  your  next 
forty  years  be  as  noteworthy  as  the  past  have  been. 


Nelson  A.  Rockefeller 

Governor,  State  of  Neiv  York 
It  is  a  great  pleasure  to  join  you  and  the  motion  picture  industry 
in  paying  a  well-merited  tribute  to  Edmund  Reek  on  the  occasion 
of  the  fortieth  anniversary  of  the  beginning  of  his  brilliant  career 
as  producer  and  editor  of  "Movietone  News."  It  is  no  exaggeration 
to  say  that  Ed  Reek  is  a  master  of  the  art  of  presenting  news 
graphically,  dramatically  and  entertainingly.  So  doing  he  has  con- 
tributed inestimably  to  the  information  of  the  public.  May  he  have 
many  more  years  of  service  in  this  important  field. 


Robert  B.  Anderson 

Secretary  of  the  Treasury  of  the  United  States 
It  is  indeed  much  pleasure  for  me  to  have  this  opportunity  of 
joining  your  many  friends  and  associates  in  extending  to  you  my 
sincere  congratulations  upon  your  fortieth  year  of  service  in  the 
motion  picture  industry. 


Neil  McElroy 

Secretary  of  Defense  of  the  United  States 

Your  name  has  been  associated  with  the  production  of  many 
films  documenting  an  important  era  of  the  nation's  history.  We 
in  the  Department  of  Defense  are  appreciative  indeed  of  the  cover- 
age you  have  given  to  mihtary  events  of  this  period  which  spanned 
two  world  wars  and  the  Korean  conflict.  The  work  you  have  done 
has  helped  millions  to  understand  better  our  national  security 
goals.  Best  wishes  for  continued  success! 


Frederick  H.  Mueller 

Secretary  of  Commerce  of  the  United  States 

We  in  the  Department  of  Commerce,  in  our  authorized  assign- 
ment to  promote  economic  growth  and  progress,  keenly  appreciate 
the  importance  of  the  visual  arts  industry.  Your  newsreels,  short 
subjects  and  documentary  features  have  helped  to  keep  vast  seg- 
ments of  the  public  intelligently  informed  on  domestic  and  inter- 
national matters. 

We  are  particularly  appreciative  of  the  cooperation  we  have 
{Continued  on  page  16) 


CONGRATULATIOII 

AND 

BEST  WISHES 


FILM  EDITING 
AND 
LIBRARY 
STAFFS 


BEST  WISHE 
ON  YOUR 
40th 
ANNIVERSAR 


PROJECTION  STAFF 
MOVIETONE  NEWS 


y,  August  25,  1959 


Motion  Picture  Daily 


15 


CONGRATULATIONS 


TO 


EDDIE  REEK 


FROM 


THE  MEMBERS 


OF 


LOCAL  644 


CONGRATULATIONS 

TO 

EDDIE  REEK 

FROM 

THE  MEMBERS 

OF 

MOTION  PICTURE 
STUDIO  MECHANICS 

LOCAL  No.  52 
L  A.  T.  S.  E 

1697  BROADWAY 
NEW  YORK  19,  N.Y. 
CIRCLE  6-8295 


Congratulations 

and  Best  Wishes 
for  40  More 


HOME  OFFICE 
EMPLOYEES  UNION 

LOCAL  H-63, 
LA.T.S.E.,  A.F.L-C.LO. 


Happy  Anniversary 
From  Your 

West  Coast  Friends 


HOLLYWOOD 
CALIFORNIA'S  .  . 
LARGEST, 
FINEST  HOTEL 


Direction  L.  B.  Nelson 

Thos.  E.  Hull  general  mgr. 

7000  Hollywood  Blvd.,  Hollywood  28 
Telephone  HO  9-2442-Teletype  LA  547 


16 


Motion  Picture  Daily 


Tuesday,  August  25,  Ki 


Congratulations 

WE  ARE  NOT 
SAYING 
WHAT  WE 
THINK 

THE 
3  JACKS 


HANEY 
KUHNE 
GORDON 


Congratulations 
and  Best  Wishes 
to 

mmm  mi 

on  your 
40th  ANNIVERSARY 


SOUND 
DEPARTMENT 


The  burning  of  the  dirigible  Von  Hindenburg  at  Lakehurst,  N.  J.  was 
one  of  the  classic  newsreel  shots  of  all  time. 

Leaders  Felicitate  Reeic 

{Continued  from  page  14) 

received  from  your  industry  in  graphically  acquainting  the  public 
with  the  work  of  our  various  agencies. 
Happy  fortieth  anniversary! 


James  P.  Mitchell 

Secretary  of  Labor  of  the  United  States 
Congratulations  on  your  Fortieth  Anniversary  in  the  motion  pic- 
ture industry.  As  a  producer  of  short  subjects,  documentaries,  and 
newsreels,  you  have  contriliuted  a  great  deal  to  the  understanding 
by  people  of  the  world  around  them.  May  you  give  many  more 
years  to  this  vital  service. 


William  P.  Rogers 

Attorney  General  of  the  United  States 
1  am  pleased  to  forward  my  congratulations  to  you  as  you  celebrate 
your  fortieth  year  of  service  in  the  motion  picture  industry.  Your 
life  has  been  devoted  to  informing  the  American  public  about  the 
latest  developments  in  world  and  domestic  affairs.  This  is  a  vital 
task  in  our  nation  because  an  informed  public  is  essential  for  our 
democratic  system  to  be  effective. 

During  your  forty  years  of  work  in  the  movie  industry  news 
events  have  broken  at  an  increasingly  fast  pace  and  have  taxed  the 
ingenuity  and  equipment  of  the  pictorial  reporters.  The  progress 
made  by  the  industry  in  bringing  these  events  instantaneously  to 
a  TV  screen  or  with  brief  delay  to  the  movie  audience  is  a  tribute 
to  the  industry.  It  is  also  a  special  tribute  to  you  because  of  your 
many  contributions  in  this  field. 


Arthur  E.  Summerfield 

Postmaster  General  of  the  United  States 
It  is  a  pleasure  to  send  you  my  best  wishes  on  the  completion  of 
forty  years  service  in  producing  newsreels,  short  subjects  and  docu- 
mentary features  for  motion  picture  theatre  audiences  and  tele- 
vision viewers.  This  lifetime  work  of  yours  has  made  an  invaluable 
contribution  to  the  welfare  of  the  Nation  and  has  played  an  im- 
portant role  in  keeping  the  American  people  informed  about  the 
fast-moving  news  developments  of  modern  times. 


Henry  Cabot  Lodge 

United  States  Representative  to  the  United  Nations 
It  is  a  distinct  pleasure  for  me  to  join  in  the  salute  to  my  good 
{Continued  on  opposite  page) 


Congrotulotion 
and  best  wishe 
to  Edmund  Ree 
from  the  Wasl 
ington  staff  c 
Movietonews 
Inc.: 


Ellen  McDonnell 
Arthur  Lincer 
Denny  Bossone 
Tom  Craven 
Joe  Garvey 
Skip  Lambert 
Art  Lodovichetti 
Jack  Schultz 
Bill  Smythe 
Mac  Williams 


Ed. 


Thanks  for  the 
privilege  and 
pleasure  of 
knowing  you 
and  working 
ivith  you  for 
every  one  of 
those  40  news 
packed  years. 


IRV  SHEW 
QQ  Motion  Picture  Title 


day,  August  25,  19S9 


sincere 


Idngratuklions 

EDMUND 
REEK 


from 

FRANK  ZUCKER 

[amera  Equipment  Corp. 


Sincere 
Congratulations 

TO 

EDMUND 
REEK 

FROM 

Adam  D.  Taylor 


TAYLOR  LUMBER  CO., 
INC. 

440  West  54th  Street 
New  York,  New  York 
JU  6-0110 


Motion  Picture  Daily 

Tributes  Marl^40th  Year 

{Continued  from  opposite  page) 
friend  Edmund  Reek  in  celebration  of  his  forty  years  of  service 
in  the  motion  picture  business.  Ed  Reek  has  through  these  years 
turned  in  a  superior  job  of  telling  motion  picture  theatre  audiences 
and  more  lately  television  viewers  the  up-to-date  facts  about  our 
world.  He  has  always  shown  a  keen  judgment  of  news.  I  wish  for 
him  many  more  years  in  his  chosen  field. 


Lyndon  B.  Johnson 

Democratic  Leader,  United  States  Senate 
I  understand  you  will  shortly  celebrate  your  fortieth  year  of  serv- 
ice to  the  motion  picture  industry.  I  want  to  express  my  warm 
congratulations  to  you  and  my  confidence  that  you  are  looking 
backward  to  a  lifetime  of  achievement  and  forward  to  many  more 
years  of  achievement  to  come. 


Thomas  H.  Kuchel 

United  States  Senator  from  California 
The  years  of  your  activity  in  our  energetic  motion  picture  industry 
have  been  filled  with  a  succession  of  events  which  wrought  great 
changes  in  civilization. 

The  knowledge  of  milhons  upon  milHons  of  persons  not  only  in 
our  own  Nation  but  around  the  globe  of  these  truly  historical 
happenings  has  been  broadened  immeasurably  by  the  films  upon 
vhich  all  informed  beings  depend  to  give  them  a  true,  objective 
account  of  history  in  the  making.  As  a  Movietonews  producer  with 
a  record  of  forty  years  of  service,  you  have  played  an  outstanding 
role  in  the  enlightenment  of  your  fellowman. 


BuFOKD  Ellington 

Governor,  State  of  Tennessee 
I  have  learned  with  interest  of  your  extended  service  in  the  interest 
of  providing  pictorial  information  and  entertainment  to  the  theatre 
and  television  audiences  and  wish  to  commend  your  efforts  and 
the  fine  contribution  you  have  made  to  your  organization  and  to 
the  general  public.  May  I  take  this  opportunity  to  wish  you  con- 
tinued success  and  happiness  in  service. 


Joseph  W.  Martin,  Jr. 

House  of  Representatives,  Washington,  D.  C. 
I  have  just  learned  that  you  have  now  completed  forty  years  of 
service  to  the  motion  picture  industry. 

Your  career  has  covered  many  eventful  years  in  the  history  of 
{Continued  on  page  18) 


The  assassination  of  King  Alexander  of  Yugoslavia  gave  rise  to  one  of  Reek's 
famed  exploits. 


C^onara  tu  ia  ii 


i^raLuiaCiond 
to 


BRITTMYdnSoir 


an 


mi  mnm 


4(1 

Do 

EDMUND 
REEK 


Edward 


enz 


18 


Motion  Piciure  Daily 


BEST  WISHES 


TO 


EDDIE  REEK 


SOL  ABRAMS 
BERT  NEVINS,  INC. 
Public  Relations 


Congratulations  to 

EDDIE  REEK 


38  East  53rd  Street 
NEW  YORK 

Phones:  PLaza  3-5346 

Eldorado  5-8966 


C^ontlnentai  C^i 


uidine 


CONGRATULATIONS 


AND 


BEST  WISHES 


MOTION  PICTURE 
FILM  EDITORS, 
LOCAL  771 


Tues<lay,  August  25,.  .19 

 -f 


Tributes  Mark  40th  Yeai 

( Continued  from  page  1 7 ) 

our  country  and  the  world.  During  this  period  you  have  m 
significant  contributions  to  the  record  of  our  times  through  y 
work  in  the  field  of  newsreels,  short  subjects,  and  documeni 
features. 

I  congratulate  you  upon  the  success  which  you  have  achievec 
your  field.  You  have  my  best  wishes  for  many  more  years. 

Robert  F.  Wagner 

Mayor,  City  of  New  York 
1  am  pleased  to  have  the  opportunity  through  Motion  Pict 
Daily  to  join  with  so  many  others  in  congratulating  Edmund  R 
of  Movietone  News,  who  will  round  out  forty  years  of  service 
the  motion  picture  business. 

Mr.  Reek  more  than  deserves  the  tribute  being  given  to  1 
for  his  exceptional  work  in  documentary  features  and  news  re 
which  have  entertained  so  many  people. 


George  V.  Allen 

Director,  United  States  Information  Agency,  W^ashington,  D.  C 
Your  completion  of  service  to  American  news  film  has  spe< 
significance  for  me  and  my  colleagues  in  the  Information  Ageii 
Your  work  not  only  spans  the  history  of  the  news  film,  but  y* 
name  has  become  a  symbol  around  the  world  of  integrity  a 
craftsmanship  associated  with  American  newsreels,  short  subje 
and  documentaries.  You  have  contributed  immeasurably  to 
better  understanding  of  this  country  abroad  and  I  hope  our  ne', 
film  industry  may  continue  to  have  the  benefit  of  your  outstand  i« 
experience  and  leadership  in  the  years  ahead.  Please  accept 
warmest  congratulations. 


8 


Richard  Richards 

State  Senator,  Los  Angeles  County 
I  take  pleasure  in  joining  with  the  many  friends  and  admir 
of  Edmund  Reek  of  Movietone  News,  Inc.  who  are  this  moi 
paying  tribute  to  his  forty  years  of  service  to  the  motion  pictl 
business.  His  dedicated  work  in  the  production  of  newsre( 
short  subjects  and  documentary  features  has  had  a  tremendi 
effect,  not  only  on  his  industry  but  on  all  the  people  in  this  coi 
try  and  throughout  the  world.  He  has  raised  the  level  of  und 
standing  and  intelligent  viewing  both  in  motion  picture  theat 
and  on  TV.  I  wish  for  Mr.  Reek  many  more  years  of  health,  hj 
piness  and  achievement  in  his  chosen  profession. 


Among  the  hundreds  of  other  tributes  received  too  late  for  pi 
lication  were  those  from  the  following: 
Jack  S.  Connolly 

Chief,  Domestic  Production  Division,  U.S.  Information  Agency 
Jacques  Flaud 

Director  General,  Centre  National  de  la  Cinematographic,  Par 
Arthur  S.  Fleming 

Secretary  of  Health,  Education  and  Welfare  of  the  U.S. 
Ervin  L.  Peterson 

Acting  Secretary,  Department  of  Agriculture 
Fred  A.  Seaton 

Secretary  of  the  Interior 
Joseph  M.  Cahill 

Director,  Sports  Information,  U.S.  Military  Academy,  West  Po 
Tony  Hulman,  Jr. 

President,  Indianapolis  Motor  Speedway  Corporation 
Edward  W.  Krause 

Director  of  Athletics,  University  of  Notre  Dame 
Anthony  Houghton 

U.S.  Ambassador  to  France 
John  H.  Harris 

President,  Ice  Capades,  Inc. 


jday,  August  25,  1959 


Motion  Picture  Daily 


19 


o  Honor  Reek 

( Continued  from  page  1 ) 
ros  Skouras,  William  Michel,  Rich- 
Walsh,  Alex  Harrison,  Charles 
'eld,  Abe  Goodman,  Martin  Quig- 
Taylor  Mills,  Lowell  Thomas, 
"i  Fordham,  John  Oxton,  Jay 
her,  Harold  Spivack,  Harold  Chad- 
iic,  Harry  Brandt,  Spencer  Arm- 
ng,  Alan  Friedman,  John  Faber, 
sell  Muth,  Jerry  Svvinehart,  Burt 
'ips,  Tom  Mead,  Caleb  Stratton, 
n  Michon,  Harold  J.  Bonafield,  Abe 
iler,  Dan  Doherty,  Irving  Sheib, 
,in  Shelley,  John  H.  Harris,  Morton 
cconnachie  and  others. 


chnicolor  Net 

( Continued  from  page  1 ) 
Jed  net  sales  of  $12,456,000  for  the 
responding  six  periods  of  1958. 
The  consolidated  net  loss,  after 
js,  for  the  first  six  periods  of  1959, 
i  $73,599.  Earnings  after  taxes  for 
0  corresponding  six  periods  of  1958 
•e  $267,492. 

It  is  too  early  to  estimate  what  the 
il  earnings  for  the  year  will  be,  but 
are  encouraged  by  the  current 
,vard  sales  trend  in  all  divisions," 
.  Kalmus  said. 


Hsciple'  Gross  Big 

ib'nited  Artists'  "The  Devil's  Dis- 
ile"  ran  up  big  weekend  grosses  of 
3,905  at  the  Astor  Theatre  and  $7,- 
5  at  the  Trans-Lux  Normandie. 


Perakos  Named 

( Continued  from  page  1 ) 
known  as  the  Connecticut  Drive-In 
Theatres  Assn. 

Also  serving  are  Franklin  E.  Fergu- 
son, Bailey  Theatres,  vice-president; 
William  Daugherty,  Lockwood  & 
Gordon  Enterprises,  secretary;  Sam- 
uel Rosen,  Rosen's  Film  Delivery 
Service,  treasurer;  board  of  directors, 
the  officers  and  Bruno  Weingarten,  E. 
M.  Loew's  Norwich-New  London 
Drive-In,  Montville,  Bernard 
Menschell,  Manchester  Drive-In,  Bol- 
ton Notch,  and  Pike  Drive-In,  New- 
ington;  Charles  Lane,  New  Haven 
Drive-In  Theatres,  North  Haven; 
Hector  Frascadore,  E.  M.  Loew's 
Farmington  Drive-In,  Farmington; 
and  Sam  Hadelman,  Bowl  Drive-In, 
West  Haven. 

Permanent  officers  will  be  elected 
and  long-range  plans  formulated  at  a 
meeting  on  Tuesday,  Sept.  22,  at 
12:15  noon,  in  the  Colonial  House, 
Hamden. 


Kodak  JSames  Wilson 

ROCHESTER,  N.  Y.,  Aug.  24.  - 
Richard  NL  Wilson  has  been  named 
manager  of  film  manufacturings  it  was 
announced  by  Ivar  N.  Hultman,  East- 
man Kodak  vice-president  and  gen- 
eral manager  of  the  Kodak  Park 
Works  here.  John  L.  Patterson  will 
succeed  Wilson  as  assistant  manager 
of  film  manufacturing.  Wilson  suc- 
ceeds Dr.  A.  J.  Gould,  who  was 
elected  a  Kodak  vice-president  at  a 
meeting  of  the  board  last  week. 


News  is  f  he  mosf  perishable 
of  all  if  ems!  So — 


S4S 


is  proud  to  be  chosen 
to  speed 
FOX  MOVIETONE  NEWS 

of  the  world 
to  the  four  corners  of  the  world. 


638  Fifth  Avenue.  New  York  20.  New  York 


It's  been  a  privilege  and  a  pleasure 
to  be  associated  for  so  many  years  with 

EDMUND  REEK 


Congratulations 


Mel  Allen 


Joe  King 


RIGHT 
NOW 


MOTION  PICTIJ 

DAir 


6,  NO.  40 


NEW  YORK,  U.S.A.,  WEDNESDAY,  AUGUST  26,  1959 


,3  Dates 


\.  to  Release 
leba'  in  Super 
chnirama  70 


ring  Promotion  Drive 
loost  Process  and  Film 


omon  and  Sheba,"  Edward 
;  $6,000,000  production,  will 
sented  in  Super  Technirama  70 
in  its  premiere 
e  n  gagements 
both  here  and 
abroad,  Wil- 
Ham  J.  Heine- 
man,  United 
Artists  vice- 
president,  told 
a  press  con- 
ference here 
vesterdav. 

A  special 
p  r  o  m  o  t  i  on 
.ign  to  acquaint  the  public  with 
ivantages  of  the  wide  film  s\'s- 
tied  to  the  film,  will  be  con- 
l  Continued  on  page  9) 


J.  Heineman 


PT  Sets  Promofion 
Ference  for  Sept,  1 

;rican  Broadcasting  -  Paramount 
res  on  Sept.  1  >yilLx!rierLiaA\'in- 


Q-  OS 

—J-  CO 

^  CP 


U.A.  Considering  3  More 
In  Super  Technirama  70 

Three  forthcoming  productions 
to  be  distributed  by  United  Artists 
are  under  consideration  now  for 
release  in  the  Super  Technirama 
70  method,  William  J.  Heineman, 
U.A.  vice-president,  said  yesterday 
in  announcing  that  "Solomon  and 
Sheba"  would  play  its  opening  en- 
gagements in  the  wide  film  process. 

Heineman  declined  to  identify 
the  pictures,  saying  the  decision 
remains  to  be  made. 


'Achieve  a  Major  Goal' 

ACE,  MPi 
for  Small 

Involves  More  Us 
Machinery;  Will  G 

A  plan  to  bring  rehef  to  sm^ 
conciliation  machinery  already 
jointiy  bv  exhibition  and  distrit 


Marcus  Seeks  Backing  of  Sales  and 
Chiefs  for  Regional  Promotion  Progr 

After  giving  enthusiastic  approval  of  a  merchandising  program  whii 
been  successfullv  conducted  bv  Wisconsin  exhibitors,  the  COMPO  mercl 
ing  committee  started  \-esterda\-  to  arrange  meetings  with  the  genera 
managers  and  advertising  executives 
of  the  major  film  companies  with  a 
view  to  putting  the  program  into  ef- 
fect. 

The  plan,  explained  in  detail  to  the 
{Continued  on  page  8) 


National  Theatres  Now 
Is  Officially  NT&T 

Fyom  THE  DAILY  Burca;: 

LOS  ANGELES.  Aug.  25.  -  Na- 
tional Theatres,  Inc.,  wall  henceforth 
be  known  as  National  Theatres  tc 
Television.  Inc.,  resulting  from  a  vote 


House  Passes  Bill  to 
Limit  Interstate  Tax 

From  THE  DAILY  Bureau 

WASHINGTON.  Aug.  25. 
House  passed  a  bill  to  limit  th 
of  the  states  to  tax  interstate 
nies. 

The  bill  is  virtually  identic 
one  already  passed  by  the  Sen 
makes  it  almost  certain  th 
legislation  will  be  enacted  t 
to  reverse  at  least  in  part  ti 
of  recent  Supreme  Coiirt  decij 


CO 


.4 


CD  O 
•-  « 

CD 


CENTS 


ids 

cy; 
ts 


-  A  re- 
ars and 
y"  who 
y's  de- 
employ 
sub\er- 
national 
Legion 

the  in- 
rid  it- 
caUed 
lions  "to 
solemn 
lent  of 
jredit  on 
3d  com- 
:ord  of 
and 
|\'  deceit 
lidustn.'.'' 
tral  pro- 


[Tofal 
^eeks 

resterday 
igs  of 
ended 
j  earnings 
pried  last 

ter  this 
the  first 


earmngs 
share  on 


ited 
er 

elected 
anager  of 
Inc.,  and 
picture 

ars  in  the 

3) 


MOTION  PICTURE 

DAILY 


NEW  YORK,  U.S.A.,  WEDNESDAY,  .\UCUST  26,  1959 


TEN  CENTS 


III  .»  Dales 

U.A.  to  Release 
'Sheha'  in  Super 
Technirama  70 

Tmhring  Promotion  Drive 
To  Boost  Process  and  Film 


"SiiloiHon  and  Sheba,"  Edward 
iiLdls  Sfi.nO0.OO()  prodiiclion,  wil 
K'  prwcnlcd  ill  SuptT  Tedmir.ima  70 
in  its  premiere 


U.A.  Considering  3  More 
In  Super  Technirama  70 

Three  forthcoming  produclioii'i 
lo  he  di.strihutcd  hy  United  Artists 
arc  tmdcr  consideration  now  for 
release  in  the  Super  Technirama 
70  method.  Wi))iam  ].  Ileincman. 
U.A.  vice-president,  said  yesterday 
in  announcing  tliat  "Solomon  and 
Sheba"  would  piny  its  opening  en- 
gagements in  tlie  wide  film  process. 

Heincman  declined  to  identify 
the  pictures,  saying  the  decision 
remains  to  be  made. 


'Achieve  a  Major  Goal' 

ACE,  MP  A  Devise  Plan 
For  Small  Theatre  Aid 

Involves  More  Use  of  Present  (]<>neiliation 
Machinery;  Will  Go  Into  Efl'eet  Right  Away 

A  plan  lo  bring  relief  lo  small  theatres  which  will  involve  greater  use  of 
tonciiiation  machinery  already  set  up  by  the  indu'itrv  been  worked  out 
jiiintlv  bv  fxhibilioii  and  distribution  and  will  b(   put  ^r,    ,  It.  <  i  riyht  away. 


Marcus  Seeks  Backing  of  Sales  and  Ad 
Chiefs  for  Regional  Promotion  Program 


vith  the  general  sales 


W.  ],  Hcinci 

uiii|i,iinii  to  iiLijiiuint  the  public 
llic  iidvaatugci  o[  the  wide  film  s\'s- 
ton,  tied  to  llie  film,  will  Ik-  con- 
{Contimieil  on  pane  9) 


to  pulling  the  program  into  ef- 


in  detail  lo  the 
poge  S) 


House  Passes  Bill  to 
Limit  Interstate  Tax 


AB-PT  Sets  Promotion 
Cofiference  for  Sept.  1 


National  Theatres  Now 
Is  Officially  JVT&T 


lit  the  power 
compa- 


Thif  bill  h  viilnally  ideulical  with 
alreaily  pa,«ed  by  the  Senate,  and 


lowing  .1  -.w  .it  til.   t\M.i  groups. 

The  MPAA-ACl',  conuuilteos  also 
heard  and  discussed  reports  from  its 
subcommittees  on  increased  produc- 
tion and  industry  advertising  but  both 
subjects  were  referred  back  for  fur- 
ther study. 

On  aid  to  small  theatres,  however, 
MPAA  and  ACE  have  adopted  a  pro- 
gram and  "achieved  a  major  goal," 
Eric  Johnston,  president  of  MPAA, 
(Continued  on  page  2) 


Honor  Reek  Tonight  in 
Dinner  at  Waldorf  Here 

TiL-iiiU  Liiid  a.',suci,ites  iif  Edmund 
'k,  vici.'-prwident  and  producer  of 
vii-toiu'ws.  Iiii'.,  will  gather  here 
i,;lit  at  the  Waldorf  A.^toria  Hotel 


TfUVISION  rODAV-pqge  9 


■Ihni;  >.,ui|.,u;o  Jlth-F(K 
1  lie  no  ticculciit  it  lightiiim;  .Mrites  twice 
lo  production  releaser!  here  in  1931). 
Ui.trich  mi  a  career  still  Koiin;  sironi;|, 
vv.tl.  .\lis^  Hntt  nt  this  Jack  Cumiiiings  Production  is  Curt 
(Conliimrf  on  jiage  8) 


STARTING 
TODAY 
147,654,956 
READERS 
WILL  BE 
SOLD  ON 
-theBL-UE  AIMGtELl' 
THROUGH 
LIFE 
LOOK 

AMERICAN  WEEKLY 
PARADE 
WEEKEND 

(OF  CANADA) 

PHOTOPLAY 
MOTION  PICTURE 
MOVIE  STARS  PARADE 
MOVIE  LIFE 
SCREEN  STORIES 
MODERN  SCREEN 
. .  .THE  GREATEST 
NATIONAL  ADVERTISING 
CAMPAIGN 
EVER  CARRIED 
BY  20thl 


6 


could  a  man  hai 


PJ'°:!^„'5i  -..^  '-A-  '„niaumsBM  'anil  ssaij  ieuou^w  '"'"0 


OOO'OOO'OOU    IPf  vaS-^s.aaouioOO'000'OS$-P-o-^^     1^      .  auaTs,^ 


PERSDiy 
MEIVTI 


A 


RXOLD   M.  PICK^ 


Artists  vice-presidei( CENTS 
of  foreign  distribution,  ari  ~ 
Lewis,  vice-president  in  c 
vertising-publicity,  have 
New  York  from  Hollywc 


iids 


David  A.  Lipton,  Uni 
national  vice-president,  . 
New  York  today  from  tlOl!* 

Charles  B.  Moss,  presiL  1 
Moss  Theatres,  returned  tpCJLo 
yesterday  from  Hollywooc 

B.  G.  Kranze,  vice  -  ^cy; 
Stanley  Warner  Cineramtjyj^ 
returned  to  New  York 
America. 


James  H.  Nicholson, 
American  International  I 
arrived  in  New  York  from 


Alfred  Katz,  publici 
to  New  York  from  Londc: 
via  B.O.A.C. 


the  in- 

Bruce  Eells,  executiv »  rid  it- 
dent  of  United  Artists  Te  i  called 
New  York  last  night  for  "ons  "to 

solemn 

MuNio  Podhorzer,  Ui'"^,'^t  of 
ative  of  the  Export  Union; 


A  re- 
fers and 
y"  who 
ry's  de- 
employ 
subver- 
'national 
Legion 


sdit 


T7-1  T  J  I  J  Jed  corn- 
man  film  Industry  and  '^(^qj-^j 

Casino  Film  Exchange,  wi^^j^ 
New  York  today  from  Eur|y  deceit 
•  ridustry.'' 
Ralph  Martin,  of  Sevfial  pro- 
leave  here  on  Friday  for ' ) 
in  Europe. 

iTofaf 

Mrs.  Willl\m  Milgrii 
birth  in  Philadelphia  to  a 
is  associated  with  Milgrim 
which  David  Milgrim  is  p  'esterday 


Charles  Simpson,  vice-  earnmgs 
Capital  Releasing  Corp.,  ^  ^riod  last 
entered    a    hospital  thei 


surgery. 

Jack  Jaslow,  independ 
tor  in  Philadelphia,  is  a 
his  duties  because  of  illne 


Futura  Here  Tom  [*ted 


The  Lincoln  Futura, 
Glenn  Ford  and  Debbie 
Metro-Goldw\n-Ma\er's  ' 
With  a  Kiss,"  arrives  in 
tomorrow  to  begin  two  d; 
motional  appearances  ori 
the  picture,  current  at  t 
Theatre.  Following  its  Nei 
pearance,  the  Futura  tra> 


ings  of 
s  ended 


arter  this 
the  first 


earnmgs 
share  on 


I  elected 
anager  of 
Inc.,  and 
n  picture 

ars  in  the 

3) 


■1 


Motion  Picture  Daily 


Wednesday,  August  26,  1959 


AL 


ER,  United 
it  in  charge 
d  Roger  H. 
harge  of  ad- 
retumed  to 
lod. 

v^ersal  Inter- 
ill  arrive  in 
e  Coast. 

lent  of  B.  S. 
0  New  York 
1. 

president  of 
,  Corp.,  has 
from  South 


president  of 
ictures,  has 
Hollywood. 

it,  returned 
n  yesterday 


;  vice-presi- 
evision,  left 
the  Coast. 

.  represent- 
of  the  Ger- 
)resident  of 
ill  return  to 
ape. 

enteen,  will 
a  vacation 


1  has  given 
boy.  Father 
Theatres,  of 
resident. 

^resident  of 
Ulanta,  has 
e    for  leg 


nt  distribu- 
bsent  from 


or  row 

)-star  with 
[eynolds  in 
It  Started 
New  York 
lys  of  pro- 
behalf  of 
le  Capitol 
V  York  ap- 
1  •  to  Bos- 


Set  Plan  to  Aid  Small  Theatres 


( Continued 

and  S.  H.  Fabian,  ACE  executive 
committee  chairman,  told  the  trade 
press  at  a  conference  following  the 
committee  sessions. 

Johnston  read  a  statement  prepared 
by  him  and  Fabian  as  follows:  "ACE 
pointed  out  that  the  most  important 
problem  facing  our  industry  today  is 
the  life  of  the  small  theatre  in  distress. 
Thev  further  pointed  out  to  represen- 
tatives of  distribution  that  the  orig- 
inal system  of  conciliation  can  be  the 
most  effective  means  of  solving  this 
problem. 

Called  'Community  Asset' 

"In  response  it  was  the  unanimous 
opinion  of  distribution  that  everything 
possible  be  done  in  the  shortest  time 
to  make  conciliation  effective  in  order 
to  help  the  small  theatre  in  distress. 
The  small  theatre  is  not  only  the  cen- 
ter of  entertainment  but  a  genuine 
community  asset  and  the  community's 
life  is  centered  around  it.  It  performs 
an  invaluable  service  to  the  public.  It 
stimulates  business  in  the  community 
and  serves  to  stimulate  attendance. 

"The  distributors  further  stated  in 
support  of  this  belief  that  the  grass- 
roots theatre  represents  the  founda- 
tion of  the  industry  and  must  be  pre- 
served, that  they  will  alert  all  in  their 
organization  from  the  home  ofiRce  to 
local  salesman  in  the  field  to  coope- 
rate and  participate  to  make  concilia- 
tion effective  for  this  purpose." 

Questioned  Directly 

Asked  specifically  how  conciliation 
will  be  employed  to  aid  the  small 
theatre,  Johnston  said  "almost  any 
subject  involving  distribution  and  ex- 
hibition can  be  taken  up  under  the 
system."  He  mentioned  terms,  prod- 
uct and  runs  and  added  there  will 
have  to  be  greater  cooperation  among 
competitors  in  the  small  communities. 

ACE  is  to  set  up  committees  to 
work  with  exhibitors  on  the  local  level 
and  facilitate  their  use  of  the  con- 
ciliation machinery. 

Both  Johnston  and  Fabian  pointed 


from  page  1) 
out  that  while  conciliation  has  been 
in  effect  for  some  time  use  of  it  has 
been  negligible.  Fabian  admitted  that 
exhibitors  were  at  fault  for  not  taking 
fuller  advantage  of  it.  "With  the  new 
implementation  by  top  officials  of  the 
film  companies  and  with  ACE  pushing 
it,  there  will  be  a  revitalization  of 
conciliation,"  he  declared. 

Urges  Large  Theatres  to  Act 

Fabian  also  expressed  the  hope  that 
large  theatres  will  in  future  resort 
more  to  conciliation  in  solving  their 
problems. 

The  MPA-ACE  committees  yester- 
day also  discussed  various  ideas  pro- 
posed on  how  to  secure  more  product 
by  that  subcommittee,  but  these  "have 
not  vet  jelled,"  Johnston  said.  The 
subcommittee  on  advertising  pre- 
sented many  suggestions,  he  reported. 
These  included  a  recommendation 
that  advertising  budgets  be  extended 
to  grass  roots  campaigns  more  exten- 
sively and  such  other  matters  as  ad 
credits  and  stills  for  theatres. 

The  product  and  advertising  com- 
mittees are  to  meet  again  in  Septem- 
ber and  then  make  a  new  report  to 
ACE-MPA  later  that  month. 

Research  Talk  Postponed 

A  discussion  of  research  being  re- 
ported on  by  the  Compo  committee 
was  deferred  yesterday. 

Those  attending  the  meeting  in- 
cluded company  representatives  A. 
Schneider  and  A.  Montague,  Colum- 
bia; John  Byrne,  Loew's;  Barney 
Balaban,  Paramount;  Spyros  Skouras, 
20th  Century-Fox;  Robert  Benjamin, 
United  Artists;  Adolph  Schimel,  Uni- 
versal; Benj.  Kalmenson  and  Max 
Greenberg,  Warner  Bros.;  Edward 
Morey,  Allied  Artists;  Irving  Ludwig, 
Buena  Vista; 

Representing  ACE  were  Si  Fabian, 
Max  Cohen,  Irving  Dollinger,  George 
Kerasotc;,  Al  Pickus,  Emanuel  Frisch, 
and  Sol  Schwartz.  For  MPAA,  John- 
ston, Ralph  Hetzel,  Kenneth  Clark, 
and  Sidney  Schreiber. 


Some  TV  Commercials 
Transferred  from  W.B. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  25.  -  In- 
creased studio  activity  combined  with 
growth  of  Warner  Bros,  television 
commercial  division  has  necessitated 
transfer  from  the  Burbank  studios  of 
some  film  commercial  production  ac- 
tivities to  General  Service  Studios,  ef- 
fective immediately. 

Will  Cowan,  now  at  Warner  studios 
as  Filmways  vice-president,  in  charge 
of  West  Coast  TV  commercial  pro- 
duction, will  head  up  the  television 
commercial  operation  at  General  Serv- 


Senate  Group  Approves 
Small  Business  Finance 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  25.  -  The 
Senate  banking  committee  approved 
legislation  to  make  it  easier  for  small 
business  investment  corporations  to 
finance  small  businesses. 

The  corporations,  authorized  last 
year  to  help  small  firms  get  money, 
are  now  authorized  to  purchase  only 
convertible  debentures  in  small  com- 
panies. The  new  bill,  sought  by  the 
Small  Business  Administration,  would 
permit  the  firms  to  buy  other  securi- 
ties, such  as  common  or  preferred 


Defines  Biggest  Problem 
Of  Small  Exhibitor 

Asked  what  the  biggest  problem  of 
small  theatres  is  at  the  MPAA-ACE 
press  conference  yesterday,  S.  H. 
Fabian  exclaimed  "lack  of  business!" 
The  solution,  he  said,  lies  in  the  exhi- 
bitor securing  "breaks"  from  the  dis- 
tributor, landlord,  and  others  to  pre- 
serve his  existence. 


Two  Senate  Units  Start 
Censor  Hearings  hiday 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  25.  -  Two 
Senate  judiciary  subcommittees  sched- 
uled public  hearings  to  start  Friday  on 
proposed  constitutional  amendments 
strengthening  state  censorship  and 
police  powers  over  questionable  films. 

Obviously,  the  proposals  won't  go 
very  far  this  late  in  the  session.  None- 
theless, the  fact  that  hearings  will  be 
be  held  at  all  indicates  the  interest 
in  the  problem. 

Headed  by  Kefauver 

The  subcommittees— on  juvenile  de- 
liquency  and  constitutional  amend- 
ments—are headed  by  Senator  Kefau- 
ver (D.,  Tenn.).  One  proposal  is  his 
own  suggested  Constitutional  amend- 
ment to  clarify  the  right  of  Congress 
and  the  states  to  enact  legislation  with 
respect  to  obscene  material.  This  is  the 
proposal  Kefauver  aides  say  is  aimed 
at  "hard-core  pornography";  it  would 
do  nothing  to  help  the  states  censor 
the  type  of  films  the  Supreme  Court 
has  been  sustaining  in  recent  years. 

Another  proposal  on  which  hearings 
will  be  held  is  one  Kefauver  says  he 
fears  is  too  broad.  It  would  permit  a 
state  to  enact  legislation  "on  the  basis 
of  its  own  public  policy  on  questions 
of  decency  and  morality." 

Lead-off  witnesses  will  include 
Postmaster  General  Summerfield  and 
religious  spokesmen. 

Heiber  Heads  New  A.I.P. 
Phila.  Sales  Office 

American  International  Pictures  has 
established  an  Eastern  district  sales 
office  in  Philadelphia  and  appointed 
Edward  Heiber  to  head  operations 
there,  it  was  announced  by  James  H. 
Nicholson  and  Samuel  Z.  Arkoff. 

Heiber  will  inaugurate  the  new  AIP 
regional  office  Sept.  1  with  screening 
for  exhibitors  of  "Sign  of  the  Gladia- 
tor," color  special  starring  Anita  Ek- 
berg,  which  will  be  released  Sept.  23. 
On  that  day  it  will  have  a  105-theatre 
saturation  premiere  in  Boston  and  the 
surrounding  area. 

over  until  next  year  when  the  com- 
mittee wants  to  undertake  a  more  ex- 

n  fT->  A   „  .-i.:^„„  TUo 


in 


Wednesday,  August  26,  1959 


Motion  Picture  Daily 


AB-PT  Confab 


{Continued  from  page  1) 
cuits  and  distribution  executives  will 
attend  the  conference,  which  will  last 
three  days. 

Two  films,  both  selected  for  their 
exceptional  entertainment  value,  have 
been  designated  as  "project  pictures" 
for  discussion  at  the  conference.  These 
are  Paramount's  "But  Not  for  Me," 
starring  Clark  Gable  and  Carroll 
Baker,  and  Warner's  "The  F.  B.  I. 
Story,"  starring  James  Stewart,  Vera 
Miles  and  Nick  Adams. 

One  Producer  Invited 

In  keeping  with  AB-PT  policy  that 
has  been  established  for  these  semi- 
annual promotion  conferences,  the 
producers  and  distributors  of  only  one 
of  the  "project  pictures"  have  been 
invited  to  join  in  the  discussions  and 
to  familiarize  themselves  with  the 
handling  of  the  project.  At  the  Winter 
Haven  meeting.  Paramount  represen- 
tatives will  be  AB-PT's  guests. 

Sidney  M.  Markley,  AB-PT  vice- 
president,  author  of  the  plan,  reported 
that  35  of  the  group  of  50  exploita- 
tion-advertising-publicity experts  who 
will  attend  the  sessions  will  go  on  the 
road  to  visit  every  city  and  theatre 
which  will  play  the  two  "project"  pic- 
tures, and  will  work  with  the  individ- 
ual theatre  managers  in  preparing  and 
executing  the  promotion  campaigns. 
Each  campaign  will  be  specially  tai- 
lored for  the  project  pictures  and  the 
individual  theatres. 

Five  Circuits  Involved 

The  five  Southern  AB-PT  circuits 
involved  in  the  conferences  are  Inter- 
state of  Texas,  Paramount  Gulf,  Flor- 
ida State  Theatres,  Wilby-Kincy  and 
Penn  Paramount.  Representatives  of 
these  circuits  who  will  attend  are: 
H.  F.  Kincv,  Charlotte,  N.  C;  James 
H.  Harrison,  Atlanta;  Lou  Finske, 
Jacksonville;  Kermit  Carr,  New  Or- 
leans; Robert  J.  O'Donnell,  Dallas; 
Eon  Rosenberg,  Wilkes-Barre,  Pa. 

Under  the  Plan,  out  of  which  the 
first  of  the  semi-annual  AB-PT  pro- 
motional conferences  arose  in  1958, 
each  of  the  circuits  special  team  of 
Dromolional  specialists  sets^jto--CQin 


Dfsfribi//or  ktfanqemenis 
Of  Inter  Continent  Told 

By  SAMUEL  D.  HERNS 

LOS  ANGELES,  Aug.  25.  -  Na- 
tional distribution  arrangements  with 
area  franchise  operators  have  been 
completed  for  "Jet  Over  the  Atlantic" 
and  future  films  of  Inter  Continent 
Releasing  Organization,  it  was  an- 
nounced today  at  a  trade  press  lunch- 
eon in  the  Hollywood  Brown  Derby 
by  ICRO  president  J.  R.  Grainger. 

13  Operators  Named 

Established  franchise  operators  set 
to  operate  ICRO  product  include  Sam 
Seplowin,  Max  Westebbe,  Edward 
Ruff,  George  Waldman,  Edward  Hei- 
ber,  Irwin  Joseph,  Sam  Goreleck, 
Newt  "Red"  Jacobs,  Jake  Flax,  Em- 
films  of  Dallas,  Screen  Guild 
Productions  of  Oklahoma,  Gene  Ger- 
bose,  and  the  Howco  Exchanges. 


MGM  Field  1\ 
'Ben-Hur'  P 

Metro  -  Goldwy 
completed  a  two 
a  group  of  key 
to  outline  in  detai 
advertising  plans 
"Ben-Hur"  late  iil 
Participating  in 
representatives  wi 
Oscar  Doob,  Dan 
Emery  Austin, 
Herschfeld,  Harr 
Schwartz  of  MC 
president  of  MC 
Pincus  of  Loew' 
Ernest  Emerlin^ 
Loew's  Theatres. 

The  field  rep 
tended  were:  Ju 
Norm  Levinson 
Chicago;   Ed  G 


iAjo;s  ssaoons 
Aj^snpui  eq;  uj 


ICENTS 

|ids 

or 

icy; 
ns 


A  re- 

f;ers  and 
_:y"  who 
■ry's  de- 
p  employ 

Isubver- 
national 
Legion 

1  the  in- 
I  rid  it- 
li  called 
liions  "to 
I  solemn 
Iment  of 
Iredit  on 
led  com- 
fecord  of 
Ida,  and 
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?ral  pro- 

\Total 
Veets 

lesterday 
Jings  of 
Is  ended 
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r 

bted 
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picture 

ars  in  the 
3) 


6 


Motion  Picture  Daily 


Wednesday,  August  26,  1959 


PERSDML 
ME^TiaiV 


ARNOLD  M.  PICKER,  United 
Artists  vici'-prt'sideiit  in  charge 
of  forciKn  distrihiitinn,  and  Roger  H. 
Li  \Ms.  \  ice-prcsidi  iit  in  tharge  of  ad- 
\i'i[i.siii,t;-pnl)liei(\,  !i;ivr  returned  to 
New  Vnik  from  Hollywood. 

• 

David  A,  Lipton,  Universal  Inter- 
national vice-president,  will  arrive  in 
New  York  today  From  the  Coast. 
• 

CiiARLics  B.  Moss,  president  of  B.  S. 
Moss  Theatres,  returned  to  New  York 
yesterday  from  Hollywood. 

• 

B.  (;,  KnAN/i  ,  \ier  -  president  ni 
Stanley  Warner  (jiieranii,  Corp..  has 
retnrned  In  New  York  from  Sonlli 
America. 

• 

James  H.  Nic:iiolso\,  president  ol 
American  International  Pietnres,  has 
arrived  in  New  York  from  Hollywood. 


Set  Plan  to  Aid  Small  Theatres 


Ai.KiiioiJ  Katz,  publicut. 
lu  New  York  from  London 
via  B.O.A.C. 


returned 
/estordiiy 


BlluCK  Eeli-S,  executive  vice-presi- 
dent of  United  Artists  Television,  left 
New  York  last  night  for  the  Coast. 
• 

MuNro  PoDiro)izi;n.  U.S.  represent- 
ative of  Ihe  Expcirl  Union  of  the  Ger- 
man I'ilm  hidustrx  and  nrrsidcnt  of 
Casino  Film  Exchanp-.  relinri  to 
New  York  today  from  Europe, 
• 

Rali'ii  Mamtjn'.  nf  Xcventecn,  will 
leave  here  on  Friday  for  a  vacation 


Mas.  Wn.i.iAM  Mn.cMiM  has  pven 
liirlli  in  I'liiladelpliia  lo  a  hoy.  Father 
IS  associated  with  Milgrini  Theatres,  of 
which  DAVin  Mn.cmM  is  president, 
• 

('iiMM.\,s  SiMrsov,  \ iee-orcsidcnt  of 
(  apil^.l  Hel.  asiuK  C.ip.,  Atlanta,  has 
there    for  lee 

surgery. 

Jack  Iasj.ow  indepenil.nt  dislrihu- 
"I-  m  I'lnladelphia,  is  ahsent  from 
Ins  duties  because  of  illness. 

Futura  Here  Tomorrow 


and  S.  H.  Fabian,  ACE  executive 
committee  chairman,  told  tlie  trade 
press  at  a  conference  following  the 
committee  sessions. 

Johnston  read  a  statement  prepared 
bv  him  and  Fabian  as  follows:  "ACE 
pointed  out  that  the  most  important 
problem  facing  our  industry  today  is 
the  life  of  the  small  theatre  in  distress. 
They  further  pointed  out  to  represen- 
tatives of  distribution  that  the  orig- 
inal .system  of  conciliation  can  be  the 
most  effective  means  of  solving  this 
problem. 

Called  'Community  Asset' 

"Jn  response  it  was  the  unanimous 
opinion  of  distribution  that  everything 
possibli 


Th, 
Clem 
Mill, 
Willi 


.•ilh 


■  1  Fnlara,  eo-sliu 

'  -"I  "'-I'l*'  Kevnolds  „, 

■'  New  York 

,  '"  <l"ys  of  pro- 

""""'^1  ^'l>l"':"."i<Ts  on  behalf  of 
I>"'l";.''.  ciiiivni  ai  Capitol 
I.eahe,  Mlinun.;  ,K  New  York' ap- 
Jiearanee,  the  l.nliira  tra,vls  ,„  B„' 
ton.  Buf  alo.  Pittsburgh.  Clevehrud 
and  Dearborn  lo  ,vind  uj)  its  tovu'.  ll 
started  from  the  MCM  studios  in  C:nl- 
\'er  City  on  Aug.  6, 

MOTION  PICTI;EE  daily.  Muni,,  n„i„i„  " 
Advcrttsins  ManaKer:  Ctjs  H:  l-'aiHtl.  1'ro.liiL  1.!  1 
wood  Bureau.  Vucca-Viiic  lliiiljinu.  S.imn.l  i  1 
Bear  .SI,  Lricottr  Smmi,-,  W.  J,  II. ,|.,,  M  - 
Picture  Daily  is  i.i.l,li.li,-,|  .laily  cliu  . 
Cable  addrc.i:  "nuiwinii.-u    New  Vuik 
Vice.Pre,i,le„i:  l^  .  J,    ICra.ly.  .S.v,,-,,.,, 


be  done  in  the  shortest  time 
ike  conciliation  effective  in  order 
In  help  llie  small  theatre  in  distress. 
The  small  tliealre  is  not  only  the  cen- 
ler  of  ciilcilaiiiinent  but  a  genuine 
eommuiiilv  assi  l  .ind  the  community's 
life  is  cenlered  around  it.  It  performs 
an  invaluable  service  to  the  public.  It 
stimulates  business  in  the  community 
and  serves  to  stimulate  attendance. 

"The  distributors  further  stated  in 
support  of  this  belief  that  the  grass- 
roots theatre  represents  the  founda- 
tion of  the  industry  and  must  be  pre- 
served, that  they  will  alert  all  in  their 
organization  from  the  home  office  to 
local  salesman  in  the  field  to  coope- 
rate  and  participate  to  make  concilia- 
tion effective  for  this  purpose." 

Questioned  Directly 

.\skcd  specifically  how  conciliation 
u'ill  be  employed  to  aid  the  small 
theatre.  Johnston  said  "almost  any 
subject  involving  distribution  and  e.t- 
liibiliDii  can  lie  taken  up  under  the 
"Slim,  llr  iiieiilioned  terms,  prod- 
"i  l  and  mm  .md  added  there  will 
li.ivr  III  l,|.  grealer  eiioperation  .among 
eniiipetiliiis  III  till'  -null  communities. 

ACE  is  lo  set  up  committees  to 
work  with  exhibitors  on  the  local  level 
and  facilitate  their  use  of  the  con- 
i-iliation  machinery. 

Ilotlyolinsto^  ™d  Fabian  pointed 

Some  TV  Comineicials 
Tiiiiisftried  from  W.B. 

mil  it.ui.y  «,„,,.„„ 
HOLLYWOOD,  Aug 
creased  studio  aeli\it\'  ei 
,i:i"Wlli    ,,l     Waniei  Hi, 
 Tilal   iliiisi,,,,  l,„ 


( Continued  from  page  1 ) 

out  that  while  conciliation  has  been 
in  effect  for  some  time  use  of  it  lias 
been  negligible.  Fabian  admitted  that 
exhibitors  were  at  fault  for  not  taking 
fuller  advantage  of  it.  "With  the  new 
implementation  by  top  officials  of  the 
film  companies  and  with  ACE  pushing 
it,  there  will  be  a  revit.alization  of 
conciliation."  he  declared. 

Urges  Large  Theatres  to  Act 
Fabian  also  expressed  the  hope  that 
large  theatres  will  in  future  resort 
more  to  conciliation  in  solving  their 
pioblems. 

The  MPA-ACE  committees  yester- 
day also  discussed  various  ideas  pro- 
posed on  how  to  secure  more  product 
by  that  subcommittee,  but  these  "have 
not  yet  jelled,"  Johnston  said.  The 
subcommittee  on  advertising  pre- 
jented  many  suggestions,  he  reported. 
These  inclndeel  a  recommendation 
that  .advertising  budgets  be  extended 
to  grass  roots  campaigns  more  exten- 
sively and  such  other  matters  as  ad 
credits  and  stills  for  theatres. 

The  product  and  advertising  com- 
mittees are  to  meet  again  in  Septem- 
ber and  then  make  a  new  report  to 
ACE-MPA  later  that  month. 

Research  Talk  Postponed 

A  discussion  of  research  being  re- 
ported on  by  the  Compo  committee 
was  deferred  yesterday. 

Those  attending  the  meeting  in- 
cluded company  representatives  A. 
Schneider  and  A.  Montague,  Colum- 
bia; John  Byrne,  Loew's;  Barney 
Balaban.  Paramount;  Spyros  Skouras, 
20th  Century-Fox;  Robert  Benjamin, 
United  Artists;  Adolph  Schimel,  Uni- 
versal; Benj.  Kalmenson  and  Max 
Creenberg,  Warner  Bros.;  Edward 
Morey.  Allied  ArHsts;  Ii-ving  Ludwig 
Buena  Vista;  ^ 
Representing  ACE  were  Si  Fabian, 
Max  Cohen,  Irving  Dollinger,  George 
Kerasotes,  Al  Pickus,  Emanuel  Frisch, 
and  Sol  Schwartz.  For  MPAA,  John- 
ston, Ralph  Hetzel,  Kenneth  Clark, 
and  Sidnev  Schreiber. 


2,').  -  br- 
nbiiird  with 


lu  III, A  I,, 
Inlivr  II 

Will  ( : 
as  Filniw 
of  Wesi 
duction, 
connncici 


li.ad 


ip  li, 


tel,- 


dins,  ef. 

studios 
charge 

"lid 

I  Sm'. 


U  ,o  Wan.erst„dio,s  as  general  man- 
■>ger  ol  Warners  TV  commerei;d  di- 
vision. 


Senate  Group  Approves 
Small  Business  Finance 

l-n,m  Tin;  DAILY  /J„r.o„ 

WASHINGTON,  Aug.  25.  -  Tlie 
Senate  banking  committee  approved 
cgislation  to  make  it  easier  for  small 
business  investment  corporations  to 
linance  small  businesses. 

Tlie  corporations,  authorized  last 
>car  to  help  small  firms  get  mone)-, 
are  now  authorized  to  purchase  only 
convertible  debentures  in  small  com- 
panies. The  new  bill,  sought  by  the 
bmall  Business  Administration,  would 
permit  the  firms  to  buy  other  securi- 
ties such  .as  common  or  preferred 
stock,  when  approved  by  SB  A. 

The  Senate  committee  also  ap- 
poved  a  $50,000,000  increase  in  SBA 
lending  power,  only  enough  to  tide  it 


Defines  Biggest  Problem 
Of  Small  Exhibitor 

Asked  «  hat  the  biggest  problem  „I 
small  theatres  is  at  the  MPAA-ACE 
press  conference  yesterday,  S.  H 
Fabian  exclaimed  "lack  of  businessl'' 
The  solution,  he  said,  lies  in  the  cxhi- 
bitor  securing  "breaks"  from  the  dis- 
tributor,  landlord,  and  others  to  pre- 
serve his  existence. 


Two  Senofe  [lnU%  Start 
Censor  Hearings  Friday 

l-rom  THE  DAILY  Bmea,, 

WASHINGTON,  Aug.  25.  -  Two 
Senate  judiciary  subcommittees  sched- 
uled public  hearings  to  start  Friday  on 
proposed  constitutional  amendments 
strengthening  state  censorship  and 
]>olice  powers  over  cjuestionable  fibis. 

Obviously,  the  proposals  won't  go 
very  far  this  late  in  the  session.  None- 
theless, the  fact  that  hearings  will  be 
be  held  at  all  indicates  the  interest 
in  the  problem. 

Headed  by  Kefauver 

The  subcommittees— on  juvenile  de- 
liquency  and  constitutional  amend- 
ments—are headed  by  Senator  Kefau- 
ver (D.,  Tenn.).  One  proposal  is  his 
own  suggested  Constitutional  amend- 
ment to  clarify  the  right  of  Congress 
and  the  states  to  enact  legislation  with 
respect  to  obscene  material.  This  is  the 
proposal  Kefauver  aides  say  is  aimed 
at  "hard-core  pornography";  it  would 
do  nothing  to  help  the  states  censor 
the  type  of  films  the  Supreme  Court 
has  been  sustaining  in  recent  years. 

Another  proposal  on  which  hearings 
will  be  held  is  one  Kefauver  says  he 
fears  is  too  broad.  It  would  permit  a 
state  to  enact  legislation  "on  the  basis 
of  its  own  public  policy  on  questions 
of  decency  and  morality," 

Lead-off  witnesses  will  include 
Postmaster  General  Summerfield  and 
religious  spokesmen. 

Heiber  Heads  New  A.I.P- 
Phila.  Sales  Office 

American  International  Pictures  has 
established  an  Eastern  district  sales 
office  in  Philadelphia  and  appomted 
Edward  Heiber  to  head  operaUons 
there,  it  was  announced  by  James  H. 
Nicholson  and  Samuel  Z.  Arkoff. 

Heiber  will  inaugurate  the  new  Air 
regional  office  Sept.  1  with  screening 
for  exhibitors  of  "Sign  of  die  Gladia- 
tor," color  special  starring  Anita  fck- 
berg,  which  will  be  released  Sept. 
On  that  day  it  will  have  a  lOS-*;"'.'^ 
saturation  premiere  in  Boston  .and 
surrounding  area. 

over  until  next  year  when  the  com- 
mittee wants  to  undertake  a  more 
tensive  study  of  SBA  oper.itions. 
House  has  approved  a  bill  givmg  SBA 
the  full  $200,000,000  increase  it 
sought  in  its  lending  power. 


i  Rid.ird  Cc 


lb,  I'n.l 


i','-i,itc  uci,„  i;';,„', 

'  part  ot  Muiion  Picture  D.i'ilv 
t  01  Mareh  3,  1S!9.  Sul,K,i„ir„;, 


."News  Editor;  Herbert  V.  Fecke, 
t  Canby,  Eastern  Editors.  It-ll,,- 
igton,  D.  C:  I>jiidon  Burea,,,  4. 
,,1  capitals  of  the  world.  .M„t„,„ 
,T.  New  York  20.  Circle 
Treasurer;    Ra>m,,i„l  G^'i'^^J;;^,^; 


Fa„ 


,,rcJ 


Heilnesdav,  August  20,  1959 


Motion  Picture  DAIL^ 


AB-PT  Confab 

(Continued  from  page  1) 
cuits  and  distribution  executives  will 
attend  the  conference,  which  will  last 
three  days. 

Two  films,  both  selected  for  their 
exceptional  entertainment  value,  have 
l)een  designated  as  "project  pictures" 
for  discussion  at  the  conference.  These 
are  Paramount's  "But  Not  for  Me," 
starring  Clark  Gable  and  Carroll 
Baker,  and  Warner's  "The  F.  B.  I. 
Storv."  starring  James  Stewart.  Vera 
Miles  and  Nick  Adams. 

One  Producer  Invited 

In  keeping  with  AB-PT  policy  that 
lias  been  established  for  these  semi- 
annual promotion  conferences,  the 
producers  and  distributors  of  only  one 
of  the  "project  pictures"  have  been 
invited  to  join  in  the  discussions  and 
to  familiarize  themselves  with  the 
handling  of  the  project.  At  the  Winter 
Haven  meeting.  Paramount  represen- 
tatives will  be  AB-PT"s  guests. 

Sidney  M.  Markley,  AB-PT  vice- 
president,  author  of  the  plan,  reported 
tliat  35  of  the  group  of  50  exploita- 
tion-advertising-publicity experts  who 
will  attend  the  sessions  will  go  on  the 
road  to  visit  every  city  and  theatre 
wliicli  will  play  the  two  "project"  pic- 
tures, and  will  work  with  the  individ- 
ual theatre  managers  in  preparing  and 
executing  the  promotion  campaigns. 
Each  campaign  will  be  specially  tai- 
lored for  the  project  pictures  and  the 
individual  theatres. 

Five  Circuits  Involved 

The  five  Southern  AB-PT  circuits 
involved  in  the  conferences  are  Inter- 
state of  Texas,  Paramount  Gulf,  Flor- 
ida State  Theatres,  Wilby-Kincy  and 
Penn  Paramount.  Representatives  of 
tliese  circuits  who  will  attend  are: 
H.  F.  Kincy,  Charlotte,  N.  C;  James 
H.  Harrison,  Atlanta;  Lou  Finske, 
Jacksonville;  Kermit  Carr,  New  Or- 
leans; Robert  J.  O'Donnell,  Dallas; 
Pen  Rosenberg,  Wilkes-Barre,  Pa. 

Under  the  Plan,  out  of  which  the 
first  of  die  semi-annual  AB-PT  pro- 
motional conferences  arose  in  1958. 
ciich  of  the  circuits  special  team  of 
promotional  specialists  sets  up  com- 
plete campaigns  on  each  of  the  proj- 
ect pictures.  The  five  campaigns  will 
w  presented  to  the  AB-PT  conference, 
lit  which  Marklev  will  preside,  and 
''"'ing  the  diree  davs  of  discussions 
cmipaigns  comprised  of  tlie  best  fea- 
tures of  each  one  presented  will  be 
selected  b\'  each  circuit  for  its  own 
n^ecial  needs. 

Executives  to  Attend 

(^^uests  at  the  conference  will  in- 
p'tle  Canoll  Baker;  William  Perl- 
co-producer  of  "But  Not  for 
pl  Weltner,  Paramount 

nctjires  vice-president  in  charge  of 
Z  .  -  ^^*"'>'  Pi'^Wn.  Para- 
mount vice-president  in  charge  of  ad- 
<^rtismg-publicity-expIoitation;  Hu"h 
FZn  '''^?'P'^''^^"t  of  Paramount 
Im  Distributing  Corp.,  Gordon  Brad- 

IarK^„  -11    f     ^••''"S's,  Paramount 

fete  D:n''";"^\™  Tom 

J««ph  Fnedman,  exploitation  man- 


DisUibuior  Arrangements 
Of  Inter  Continent  Told 

By  SAMUEL  D.  BERNS 

LOS  ANGELES,  Aug.  25.  -  Na- 
tional distribution  arrangements  with 
area  franchise  operators  have  been 
completed  for  "Jet  Over  the  Atlantic" 
and  future  films  of  Inter  Continent 
Releasing  Organization,  it  was  an- 
nounced today  at  a  trade  press  lunch- 
eon in  the  Hollvwood  Brown  Derbv 
by  ICRO  president  ].  R.  Grainger.  ' 

13  Operators  Named 

Established  franchise  operators  set 
to  operate  ICRO  product  include  Sam 
Seplowin.  Ma.\  Westebbe,  Edward 
Ruff,  George  Waldman,  Edward  Hei- 
ber.  Irwin  Joseph,  Sam  Goreleck, 
Newt  "Red"  Jacobs,  Jake  Flax,  Em- 
pire films  of  Dallas,  Screen  Guild 
Productions  of  Oklahoma,  Gene  Cer- 
bose,  and  the  Howco  Exchanges. 


j>IGiM  Field  Men  Wind  Up 
'Beii-Hiir"  Plaiiiiing  Meet 


Metro  -  C.i 
cocnpleted  a 


Ma\ 


terdav 

tud-il.n  ronfeifuce  for 
a  group  ot  kt'\  tield  representatives 
to  outline  in  detail  the  promotion  and 
advertising  plans  for  the  release  of 
"Ben-Hur"  late  in  the  Fall. 

Participating  itt  the  meeting  for  the 
representatives  were  Robert  Mochrie, 
Oscar  Doob,  Dan  Terrell,  Si  Seadler, 
Emerv  Austin,  Bernie  Serlin,  Bert 
Hersc'hfeld,  Harry  McWilliams.  Bob 
Schwartz  of  MGM,  Arnold  Maxim, 
president  of  MGM  Records;  Artlun- 
Pincus  of  Loew's  International,  and 
Ernest  Emerling,  vice-president  of 
Loew's  Theatres. 

The  field  representatives  who  at- 
tended were;  Judson  Moses,  Atlanta; 
Norm  Levinson,  Dallas;  Norman  P\  le. 
Chicago;  Ed  Gallner,  Philadelphia; 
John  L.  John,  Pittsburgh,  and  Hilda 
Cimningham,  Toronto, 


20th'Fox  Meet 

{Conlmiicd  from  fxiiif  1  > 
meeting  of  the  compaiu  niikc  the  s\s- 
teni  of  local  autonoin\  ni.mi^mat- 
ed,  and  will  cover  complete  sales  and 
merchandising  plans  for  the  upcoming 
product. 

Loew"**,  Inc.,  Board  Moot 
Is  Postponed  lo  Sept.  3 

Tlic  meeting  of  the  Loew's.  bic, 
hoard  of  dnectors  which  had  been 
scheduled  for  \'estorday  was  post- 
poned to  Se))t.  3. 

Clonsidcrable  interest  had  centered 
on  tlie  meeling  bccau'^c  of  persistent 
Wall  Street  iciioils  that  the  diii  vtors 
might  act  tc  rcsturc  p.nincnl  nl  divi- 
dends on  (lie  ettiunum  shuk.  tliscon- 
tinncd  about  loni  \e;u-;  ;ii!,o,  I'reMnu- 
ably.  that  action.  11  ain .  will  be 
decided  at  the  Sept.  3  meeting. 


advertised  in  LIFE 
to  32  million  readers 

20th  Century  Fox's   

-the  BUUE 


W9 


.  in  the  Biggest  advertisement 
in  Motion  Picture  History! 
LIFE  August  31  Issue 


LIFE 


THE  BIG  ONE  IN  MOVIE  SELLING 


Motion  Picture  Daily 


Wednesday,  August  26,  1959 


M 


ER,  United 
it  in  charge 
d  Roger  H. 
harge  of  ad- 
returned  to 
lod. 

v'ersal  Inter- 
ill  arrive  in 
e  Coast. 

dent  of  B.  S. 
0  New  York 
1. 

president  of 
.  Corp.,  has 
from  South 


president  of 
ictures,  has 
Hollywood. 

it,  returned 
n  yesterday 


;  vice-presi- 
evision,  left 
the  Coast. 

>.  represent- 
of  the  Ger- 
)resident  of 
ill  return  to 
3pe. 

enteen,  will 
a  vacation 


I  has  given 
boy.  Father 
Theatres,  of 
resident. 

president  of 
Atlanta,  has 
e    for  leg 


nt  distribu- 
bsent  from 


9rrow 

)-star  with 
leynolds  in 
It  Started 
New  York 
ys  of  pro- 
behalf  of 
le  Capitol 
V  York  ap- 
1..  to  Bos- 


Set  Plan  to  Aid  Small  Theatres 


( Continued 

and  S.  H.  Fabian,  ACE  executive 
committee  chairman,  told  the  trade 
press  at  a  conference  following  the 
committee  sessions. 

Johnston  read  a  statement  prepared 
bv  him  and  Fabian  as  follows:  "ACE 
pointed  out  that  the  most  important 
problem  facing  our  industry  today  is 
the  life  of  the  small  theatre  in  distress. 
Thev  further  pointed  out  to  represen- 
tatives of  distribution  that  the  orig- 
inal system  of  conciliation  can  be  the 
most  effective  means  of  solving  this 
problem. 

Called  'Community  Asset' 

"In  response  it  was  the  unanimous 
opinion  of  distribution  that  everything 
possible  be  done  in  the  shortest  time 
to  make  conciliation  effective  in  order 
to  help  the  small  theatre  in  distress. 
The  small  theatre  is  not  only  the  cen- 
ter of  entertainment  but  a  genuine 
community  asset  and  the  community's 
life  is  centered  around  it.  It  performs 
an  invaluable  service  to  the  public.  It 
stimulates  business  in  the  community 
and  serves  to  stimulate  attendance. 

"The  distributors  further  stated  in 
support  of  this  belief  that  the  grass- 
roots theatre  represents  the  founda- 
tion of  the  industry  and  must  be  pre- 
served, that  they  will  alert  all  in  their 
organization  from  the  home  office  to 
local  salesman  in  the  field  to  coope- 
rate and  participate  to  make  concilia- 
tion effective  for  this  purpose." 

Questioned  Directly 

Asked  specifically  how  conciliation 
will  be  employed  to  aid  the  small 
theatre,  Johnston  said  "almost  any 
subject  involving  distribution  and  ex- 
hibition can  be  taken  up  under  the 
system."  He  mentioned  terms,  prod- 
uct and  runs  and  added  there  will 
have  to  be  greater  cooperation  among 
competitors  in  the  small  communities. 

ACE  is  to  set  up  committees  to 
work  with  exhibitors  on  the  local  level 
and  facilitate  their  use  of  the  con- 
ciliation machinery. 

Both  Johnston  and  Fabian  pointed 


from  page  1 ) 

out  that  while  conciliation  has  been 
in  effect  for  some  time  use  of  it  has 
been  negligible.  Fabian  admitted  that 
exhibitors  were  at  fault  for  not  taking 
fuller  advantage  of  it.  "With  the  new 
implementation  by  top  officials  of  the 
film  companies  and  with  ACE  pushing 
it,  there  will  be  a  revitalization  of 
conciliation,"  he  declared. 

Urges  Large  Theatres  to  Act 

Fabian  also  expressed  the  hope  that 
large  theatres  will  in  future  resort 
more  to  conciliation  in  solving  their 
problems. 

The  MPA-ACE  committees  yester- 
day also  discussed  various  ideas  pro- 
posed on  how  to  secure  more  product 
bv  that  subcommittee,  but  these  "have 
not  vet  jelled,"  Johnston  said.  The 
subcommittee  on  advertising  pre- 
."^ented  many  suggestions,  he  reported. 
These  included  a  recommendation 
that  advertising  budgets  be  extended 
to  grass  roots  campaigns  more  exten- 
sively and  such  other  matters  as  ad 
credits  and  stills  for  theatres. 

The  product  and  advertising  com- 
mittees are  to  meet  again  in  Septem- 
ber and  then  make  a  new  report  to 
ACE-MPA  later  that  month. 

Research  Talk  Postponed 

A  discussion  of  research  being  re- 
ported on  by  the  Compo  committee 
was  deferred  yesterday. 

Those  attending  the  meeting  in- 
cluded company  representatives  A. 
Schneider  and  A.  Montague,  Colum- 
bia; John  Byrne,  Loew's;  Barney 
Balaban,  Paramount;  Spyros  Skouras, 
20th  Century-Fox;  Robert  Benjamin, 
United  Artists;  Adolph  Schimel,  Uni- 
versal; Benj.  Kalmenson  and  Max 
Greenberg,  Warner  Bros.;  Edward 
Morey,  Allied  Artists;  Irving  Ludwig, 
Buena  Vista; 

Representing  ACE  were  Si  Fabian, 
Max  Cohen,  Irving  Dollinger,  George 
Kerasotes,  Al  Pickus,  Emanuel  Frisch, 
and  Sol  Schwartz.  For  MPAA,  John- 
ston, Ralph  Hetzel,  Kenneth  Clark, 
and  Sidney  Schreiber. 


Some  TV  Commercials 
Transferred  from  W.B. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  25.  -  In- 
creased studio  activity  combined  with 
growth  of  Warner  Bros,  television 
commercial  division  has  necessitated 
transfer  from  the  Burbank  studios  of 
some  film  commercial  production  ac- 
tivities to  General  Service  Studios,  ef- 
fective immediately. 

Will  Cowan,  now  at  Warner  studios 
as  Filmways  vice-president,  in  charge 
of  West  Coast  TV  commercial  pro- 
duction, will  head  up  the  television 
commercial  operation  at  General  Serv- 


Senate  Group  Approves 
Small  Business  Finance 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  25.  -  The 
Senate  banking  committee  approved 
legislation  to  make  it  easier  for  small 
business  investment  corporations  to 
finance  small  businesses. 

The  corporations,  authorized  last 
year  to  help  small  firms  get  money, 
are  now  authorized  to  purchase  only 
convertible  debentures  in  small  com- 
panies. The  new  bill,  sought  by  the 
Small  Business  Administration,  would 
permit  the  firms  to  buy  other  securi- 
ties, such  as  common  or  preferred 


Defines  Biggest  Problem 
Of  Small  Exhibitor 

Asked  what  the  biggest  problem  of 
small  theatres  is  at  the  MPAA-ACE 
press  conference  yesterday,  S.  H. 
Fabian  exclaimed  "lack  of  business!" 
The  solution,  he  said,  lies  in  the  exhi- 
bitor securing  "breaks"  from  the  dis- 
tributor, landlord,  and  others  to  pre- 
serve his  existence. 


Two  Senate  Units  Start 
Censor  Hearings  Friday 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  25.  -  Two 
Senate  judiciary  subcommittees  sched- 
uled public  hearings  to  start  Friday  on 
proposed  constitutional  amendments 
strengthening  state  censorship  and 
police  powers  over  questionable  films. 

Obviously,  the  proposals  won't  go 
very  far  this  late  in  the  session.  None- 
theless, the  fact  that  hearings  will  be 
be  held  at  all  indicates  the  interest 
in  the  problem. 

Headed  by  Kefauver 

The  subcommittees— on  juvenile  de- 
liquency  and  constitutional  amend- 
ments—are headed  by  Senator  Kefau- 
ver (D.,  Tenn.).  One  proposal  is  his 
own  suggested  Constitutional  amend- 
ment to  clarify  the  right  of  Congress 
and  the  states  to  enact  legislation  with 
respect  to  obscene  material.  This  is  the 
proposal  Kefauver  aides  say  is  aimed 
at  "hard-core  pornography";  it  would 
do  nothing  to  help  the  states  censor 
the  type  of  films  the  Supreme  Court 
has  been  sustaining  in  recent  years. 

Another  proposal  on  which  hearings 
will  be  held  is  one  Kefauver  says  he 
fears  is  too  broad.  It  would  permit  a 
state  to  enact  legislation  "on  the  basis 
of  its  own  public  policy  on  questions 
of  decency  and  morality." 

Lead-off  witnesses  will  include 
Postmaster  General  Summerfield  and 
religious  spokesmen. 

Heiber  Heads  New  A.I.P. 
Phila.  Sales  Office 

American  International  Pictures  has 
established  an  Eastern  district  sales 
office  in  Philadelphia  and  appointed  ^ 
Edward  Heiber  to  head  operations  ; 
there,  it  was  announced  by  James  H.  ! 
Nicholson  and  Samuel  Z.  Arkoff. 

Heiber  will  inaugurate  the  new  AIP  ! 
regional  office  Sept.  1  with  screening 
for  exhibitors  of  "Sign  of  the  Gladia- 
tor," color  special  starring  Anita  Ek- 
berg,  which  will  be  released  Sept.  23.  ; 
On  that  day  it  will  have  a  105-theatre  ' 
saturation  premiere  in  Boston  and  the 
surrounding  area. 

over  until  next  year  when  the  com- 
mittee wants  to  undertake  a  more  ex- 

■>        r  r'T>  \   1-: — T'U,,, 


f 


I  Wednesday,  August  26,  1959 


Motion  Picture  Daily 


AB-PT  Confab 


( Continued  from  page  1 ) 
cuits  and  distribution  executives  will 
attend  the  conference,  which  will  last 
three  days. 

Two  films,  both  selected  for  their 
exceptional  entertainment  value,  have 
been  designated  as  "project  pictures" 
for  discussion  at  the  conference.  These 
are  Paramount's  "But  Not  for  Me," 
starring  Clark  Gable  and  Carroll 
Baker,  and  Warner's  "The  F.  B.  I. 
Story,"  starring  James  Stewart,  Vera 
Miles  and  Nick  Adams. 

One  Producer  Invited 

In  keeping  with  AB-PT  policy  that 
has  been  established  for  these  semi- 
annual promotion  conferences,  the 
producers  and  distributors  of  only  one 
of  the  "project  pictures"  have  been 
invited  to  join  in  the  discussions  and 
to  familiarize  themselves  with  the 
handling  of  the  project.  At  the  Winter 
Haven  meeting.  Paramount  represen- 
tatives will  be  AB-PT's  guests. 

Sidney  M.  Markley,  AB-PT  vice- 
president,  author  of  the  plan,  reported 
that  35  of  the  group  of  50  exploita- 
tion-advertising-publicity experts  who 
will  attend  the  sessions  will  go  on  the 
road  to  visit  every  city  and  theatre 
which  will  play  the  two  "project"  pic- 
tures, and  will  work  with  the  individ- 
ual theatre  managers  in  preparing  and 
executing  the  promotion  campaigns. 
Each  campaign  will  be  specially  tai- 
lored for  the  project  pictures  and  the 
individual  theatres. 

Five  Circuits  Involved 

The  five  Southern  AB-PT  circuits 
involved  in  the  conferences  are  Inter- 
state of  Texas,  Paramount  Gulf,  Flor- 
ida State  Theatres,  Wilby-Kincy  and 
Penn  Paramount.  Representatives  of 
these  circuits  who  will  attend  are; 
H.  F.  Kincy,  Charlotte,  N.  C;  James 
H.  Harrison,  Atlanta;  Lou  Finske, 
Jacksonville;  Kermit  Carr,  New  Or- 
leans; Robert  J.  O'Donnell,  Dallas; 
Pen  Rosenberg,  Wilkes-Barre,  Pa. 

Under  the  Plan,  out  of  which  the 
first  of  the  semi-annual  AB-PT  pro- 
motional conferences  arose  in  1958, 
each  of  the  circuits  special  team  of 
Dromotional  snecialists  sets  nn_cQm 


DhUihuiof  Arrangemenis 
Of  Inter  Continent  Told 

By  SAMUEL  D.  BERNS 
LOS  ANGELES,  Aug.  25.  -  Na- 
tional distribution  arrangements  with 
area  franchise  operators  have  been 
completed  for  "Jet  Over  the  Atlantic" 
and  future  films  of  Inter  Continent 
Releasing  Organization,  it  was  an- 
nounced today  at  a  trade  press  lunch- 
eon in  the  Hollywood  Brown  Derby 
by  ICRO  president  J.  R.  Grainger. 

13  Operators  Named 

Established  franchise  operators  set 
to  operate  ICRO  product  include  Sam 
Seplowin,  Max  Westebbe,  Edward 
Ruff,  George  Waldman,  Edward  Hei- 
ber,  Irwin  Joseph,  Sam  Goreleck, 
Newt  "Red"  Jacobs,  Jake  Flax,  Em- 
pire films  of  Dallas,  Screen  Guild 
Productions  of  Oklahoma,  Gene  Ger- 
bose,  and  the  Howco  Exchanges. 


MGM  Field  ^ 
'Ben-Hur'  P 

Metro  -  Goldw) 
completed  a  two- 
a  group  of  key  1 
to  outline  in  detai 
advertising  plans 
"Ben-Hur"  late  ir 

Participating  in 
representatives  wi 
Oscar  Doob,  Dan 
Emery  Austin, 
Herschfeld,  Harr 
Schwartz  of  MC 
president  of  MC 
Pincus  of  Loew" 
Ernest  Emerling 
Loew's  Theatres. 

The  field  rep 
tended  were:  Jm 
Norm  Levinson, 
Chicago;  Ed  G 
John  L.  John,  P 
Cunningham,  T 


{Ajo^s  sseoons 
M;0S  ©Ml  S!  ABpoi 
Aj^snpu!  am  ui 


isai|p!d  uonouj  ^sj^  "!  A31S3 


[CENTS 

lids 
pr 
ds 

fey; 

1715 


t—  A  re- 
f.'ers  and 
jy"  who 
py's  de- 
employ 
subver- 
l  national 
Legion 

the  in- 
i  rid  it- 
|i  called 
pions  "to 
solemn 
Iment  of 
tredit  on 
(ed  com- 
bcord  of 
iida,  and 
^y  deceit 
fidustry." 
feral  pro- 

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weeks 

Lesterday 
|ings  of 
ts  ended 
I  earnings 
feriod  last 

(arter  this 
the  first 

earnings 
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elected 
lianager  of 
Inc.,  and 
In  picture 

lars  in  the 

3) 


s 


Motion  Picture  Daily 


Wednesday,  August  26,  1959 


Marcus  Seeks 

(Continued  from  page  1 ) 

committee  Monday  by  Ben  Marcus, 
one  of  tlie  COMPO  triumvirate,  pro- 
vides for  special  exploitation  of  spe- 
cific pictures  on  the  local  level,  with 
radio  and  television  used  where  pos- 
sible in  addition  to  newspaper  adver- 
tising. In  its  Wiscniisit.  operation,  the 
plan  m.i<Ii-  mm-  of  the  inslitutional  rad- 
io record  of  jingles  distributed  by 
COMPO.  tying  the  institutional  mes- 
sage directly  up  to  radio  plugs  for 
specific  pictures  at  individual  thea- 
tres. 

Marcus  cited  boxoffice  figures  on 
several  pictures  to  which  the  plan  had 
been  applied  in  the  Milwaukee  ex- 
change area.  The  figures  revealed  that 
this  individual  type  of  exploitation 
brought  about  a  phentimenal  increase 
in  boxoffice  receipts  for  both  small  pic- 
lures  and  pictures  th;it  had  already 
eslablislied  their  drawing  power. 

Confident  of  Success 
"By  widespn!iid  use  of  this  plan," 
Marcus  asserted,  "I  firmly  believe  we 
could  increase  the  national  attendance 
at  theatres  bv  fifteen  to  twenty  million 
people  a  week." 

Marcus  also  sircsscd  that  in  putting 
the  plan  into  cliccf  care  must  be  taken 
■  opt  ialioM  (tn  an  exchange 

astie  as  I  tun  about  this 
he  said,  "I  think  it  would 
iiwise  to  tiv  to  put  it  into 
.i;ilioii;il  sr;ilo  at  (mtc.  On 
A.  I  think  wo  siu.uld  lake 
step,  ill  exchange  tcr- 
that  in  eacli  area  the  pro- 
gram would  lie  adapted  to  local  le- 
([uirenients.  This.  I  believe,  is  most 
important,  and  I  am  prepared  to  make 
great  personal  sacrifice  of  time  and 
elloil  lo  gel  it  put  into  operation  in 
tins  nianncr," 

Thi-  response  lo  Marcus'  outline, 
nil  llic  pari  nl  the  COMPO  merchan- 
ilisiiii;  cominiltcc  niembeis,  was  most 
uitlinsiastic.  Vari.Mis  imgles  of  the 
plan  were  thoroughly  explored  in  a 
long  discussion  and  suggestions  put 
forlh  lor  procedure  in  getting  the 
plan  before  all  sections.,!  I'li,.  Muiiistr\'. 

Before  r.-hirniiig  In  MiKv,mk..'  later 
in  the  week  Marcus  hopi  s  (,>  aiiange 
for  meetings  for  the  general  sales 
miuiagers  and  advertising  heads. 


The  Blue  Angel 


to  keep  111 
area  level. 

"Enthus 
program," 
be  most  II 
effect  on  ;, 
the  contra 
it  up.  Sle| 


COMET  4! 
MONARCH 

(il.M.vixouiiJ  Firiil  ChuiHonUv) 

h.,.e„<y,  NIGHTLY 

II.'.-,-.,  N,«:^,,  „,  9  „.  ni.) 
deslinotion,  LONDON! 


 CONTINUED  FROM  PAGE  I 

Jurgens,  the  international  star  who  contributed  so  importantly  to  the 
success  of  "Me  and  The  Colonel"  and  "The  Inn  of  The  Sixth  Happniess. 
Here  he  has  the  kind  of  character  role  most  actors  would  go  hungry  for. 
As  a  middle-aged  professor  who  falls  under  the  spell  of  a  young  dance 
hall  tramp,  he  declines  dramatically  from  respectability  and  honor  to 
gin-sodden  destitution  and  near  madness.  It's  a  big,  theatrical  perform- 
ance, carefully  thought  out  and  meticulously  executed— the  work  of  an 
actor  of  true  stature.  The  essential  honesty  of  the  melodrama-and  it  is 
melodrama  of  an  old-fashioned  sort-largely  reflects  the  honesty  of  this 
performance. 

Although  the  picture  is  played  completely  straight,  two  songs,  "Falling 
in  Love  Again"  (introduced  in  the  original  film)  and  "Lola  Lola,"  a  saucy 
new  song  written  by  Jay  Livingston  and  Ray  Evans,  are  featured  in 
several  musical  hall  sequences  which  have  been  staged  by  Hermes  Pan 
with  great  style.  Both  songs  are  delivered  by  Miss  Britt  in  an  effectively 
throaty,  sensuous  manner.  The  "Lola  Lola  (is  made  for  love)"  number, 
with  the  star  backed  by  an  ensemble  of  five  world-weary  and  bored 
demimondaines,  is  fimny  as  well  as  sophisticated. 

The  production  also  gains  much  from  the  fact  that  all  the  exterior 
scenes  were  filmed  on  location  in  present-day  Germany,  the  locale  of  the 
story.  Tlic  atniospliere  of  a  small  German  town,  its  streets,  facades, 
railroad  stations,  the  surrounding  picture-postcard  countryside,  all  have 
the  look  of  truth  as  caught  in  CinemaScope  and  DeLuxe  color. 

Nigel  Balcliin's  screenplay,  directed  by  Edward  ("The  Young  Lions") 
Dmytryk,  recoimts  in  straightforward  fashion  the  decline  and  fall  of 
.Ivirgens,  an  elderly  and  somewhat  prissy  bachelor,  after  he  meets  and 
falls  in  love  with  Miss  Britt,  tiic  star  of  an  itinerant  music  hall  troupe. 
For  a  while  she  retui  iis  his  love  l>ut  she  warns  him,  when  he  asks  her  to 
marry  him,  that  her  affections  are  likely  to  wander  in  the  very  near 
future.  That's  the  way  she  is. 

He  takes  the  gamble,  marries  her,  and  quickly  finds  himself  out  of  a 
job.  Soon  he  is  reduced  to  doing  odd  jobs  for  the  troupe,  takes  to  drink 
and  endures  all  sorts  of  degradation  just  to  be  near  the  girl  who,  of  course, 
begins  to  find  him  an  unshaven  nuisance  and  a  drag.  Just  when  he  sub- 
mits to  the  ultimate  degradation,  playing  a  clown  when  the  troupe 
l  eturns  to  his  old  home  town,  the  girl  stages  a  love  scene  for  his  benefit 
that  almost  drives  him  out  of  liis  mind,  but  instead  sends  him  away  to 
rehabilitation  and  his  old  loveless,  but  genteel,  way  of  life. 

liecause  the  screenplay  is  not  heavy  on  motivation,  the  success  of  the 
film  depends  almost  entirely  on  Jurgens'  portrayal,  and  he  has  a  field  day. 
Miss  Britt's  role  also  is  somewliat  sketchly  written,  but  her  natural  charms 
more  than  make  up  for  this  lack  of  dramatic  substance.  The  supporting 
cast,  headed  by  Theodore  Bikel,  as  the  liead  of  the  troupe,  and  John 
Banner,  as  Jurgens'  fellow  professor,  is  excellent. 

Running  time,  107  minutes.  General  classification.  Release,  in  September. 

Vincent  Canby 


rf.\ervtllii)ns  lftr<iiii;}t  vt'ur  I  rini!  Avcnl  or 

BRITISH  OVERSEAS  Al'nWfcVS  CORPORATION 

Fliuhls  Ironi  New  York.  B^'M'^n-  *r  liiv -'>:o, 
llclroil,  San  Francisco.  Mon"c;>i.  ^  .lU^ 
in  Atlonin.  Dallas,  Los  Anscl«.  Miami.  Phil 
adclphla,  Pittsbufgh.  Washinpton.  \ancouvci, 
Winnipeg.  Toronlo. 


House  Group  Rejects  Film 
War  Claims  Payuieiits 

r,oin  THE  DAILY  liiinai, 

WASHINGTON,  Aug.  25.  -  A 
House  Commerce  subcommittee 
turned  down  the  bid  of  seven  film 
companies  that  they  be  repaid  for 
rental  income  realized  by  the  Japan- 
ese government  on  their  films,  seized 
in  the  Philippines  during  World  \^'ar 
11. 

The  subcommittee  approved  a  war 
claims  bill  minus  this  feature  specific- 
all)-  rcfiucsted  b\^  the  film  companies. 
Committee  incmbeis  said  the  film  in- 
dustry's recpiest  had  been  considered 
and  rejected. 

EsUnintcd  at  $2,000,000 

.\tti>rnev  Harold  Leventhal,  repre- 
sciitin;^  the  seven  eonipanies,  had  esti- 
niatcd  tlu-  claims  at  alunil  ^2.000,0(10, 
lor  CnUunbia.  Luews,  Paramount, 
UKO.  20th  Centur\-Fox,  United  Ar- 
tists and  Universal.  Subcommittee 
members  said  their  hill  provides  com- 
pensation only  for  losses  on  tangible 
property  and  not  for  those  on  intan- 


House  Passes  Bill 

{Continued  from  page  1) 
both  in  effect  deny  the  states  power  to 
tax  out-of-state  companies  which 
merely  send  salesmen  into  a  state  to 
solicit  business  to  be  filled  from  out- 
side the  state.  Both  would  sustain  a 
states  power  over  firms  that  have 
sales  offices,  inventories,  warehouses, 
or  other  places  of  business  within  the 
state. 

The  Plouse  bill  would  upplv  only 
to  1959  and  1960,  while  the  Senate 
bill  is  permanent  legislation.  The 
House  bill  provides  for  a  Congres- 
sional study,  while  the  Senate  bill 
provides  for  a  study  by  a  commission 
consisting  of  Senate  and  House  mem- 
bers. Presidential  appointees  and  state 
officials. 


gible  properties  such  as  rentals. 

The  Japanese  seized  the  films,  ex- 
hil>ited  them  while  thev  occupied  the 
Philippines,  and  retained  the  rental 
income.  The  film  companies  argue 
there  is  no  reason  why  compensation 
should  not  be  paid  for  this  t\-pe  of  loss. 


PEOPLE 


Barry  O.  Gordon,  fomierlv  with  the 
television  division  of  Canadian  Broad- 
casting Corp.,  has  joined  Trans-Video 
Productions  in  Toronto  as  general 
superintendent  of  laboratory  opera- 
tions. Alan  B.  Cullimore,  English- 
born  writer-cameraman-direetor.  has 
joined  Trans-Video  as  a  director,  as 
has  Firikur  Hagan,  who  has  been 
named  assistant  to  the  vice-president 
in  charge  of  production. 

□ 

Joe  Solomon,  who  held  the  Phila- 
delphia local  area  franchise  for 
American  International  Pictures,  is 
continuing  to  operate  his  organization 
as  an  independent  distributor.  Bob 
Shisler,  who  was  associated  with  him 
as  a  salesman,  has  joined  the  staff  of 
Columbia  Pictures  there. 

□ 

Harry  Durham,  formerly  a  director 
of  the  U.  S.  Signal  Corps  in  Europe, 
has  been  named  sales  manager  of 
Southeastern  Films,  Atlanta,  producer 
of  films  and  film  strips. 

□ 

Frank  Morris,  formerly  film  editor 
of  the  Winnipeg  Free  Press,  has  joined 
the  Toronto  Globe  and  Mail.  He  suc- 
ceeds Stan  Helleur,  who  is  now  as- 
sociated with  the  Diners'  Club. 
□ 

Mike  Felt,  former  exhibitor  in 
Philadelphia  and  chief  barker  of  Va- 
riety Club,  Tent  No.  13.  has  been 
named  chairman  of  the  Heart  Fund 
Drive  in  that  citv. 


National  Theatres 

iConlinncd  from  page  1) 
John  B.  Bertero  stated  the  new  nanu 
reflecLs  additional  activities  in  whicii 
NT&T  is  now  engaged- 
Questioned  bv  Jerry  Harrington,  a 
stockholder  present  at  tlie  meeting,  oi^ 
what  percentage  of  business  TV  will 
represent  in  the  company's  operation, 
Bertero  repeated  treasurer  Alan  May  s 
estimate  of  an  anticipated  gross  rev- 
enue of  50  per  cent  from  the  com- 
panv's  subsidiarv  television  station  op- 
eration and  income  from  distribution 
of  product  acquired  and  planned  m 
its  recent  merger  with  National  Tele- 
film Associates. 


'Pacific'  Hits  $603,377 

•■South  Pacific,"  currently  pKi.ving 
67  neighborhood  theatres  in  IK 
metropolitan  New  York  area  rolled 
up  the  record  gross  of  8603,377  dur- 
ing the  first  five  days  and  looks  certain 
to  gross  well  over  $1,000,000  a(  the 
conclusion  of  these  engagements,  ac 
cording  to  Joseph  M.  Sugar,  vice- 
president  and  general  sales  manager 
of  Magna  Theatre  CorporatioD,.  t"' 
producers  of  this  picture. 

THE  NEW  PETITE  BOOM  WITH  COLOB" 
■■SUMMIT  SESSIONS" 


,  THE 


mi 


I  LUNCHEON  •  COCKTAILS 
I  DINNER  •  AFTER-THEATRE 


Wednesday.  August  26,  1959 


Motion  Picture  Daily 


9 


70mm,  'Sheba' 

(Continued  from  page  1) 
ducted  under  the  direction  of  Roger 
H.   Lewis.    U.A.    vice-president  in 
charge  of  advertising,  publicity  and 
exploitation. 

Heineman  said  that  a  maximum  of 
40  Super  Technirama  70  prints  will 
be  available  for  the  U.S.  and  Cana- 
dian market  for  Christmas  openings. 
Initial  playdates  will  be  limited  to  30 
(op  cities  in  the  domestic  market 
chosen  from  among  36  key  cities  here 
and  in  the  Dominion. 

Some  Shows  Continuous 
In  seme  cities  the  pohcy  will  be 

10  performances  a  week;  in  others 
■Solomon  and  Sheba"  will  run  con- 
tinuously, Heineman  said.  Running 
time  of  the  picture  is  two  hours  and 
22  minutes  and  an  intermission  will  be 
standard  for  the  13  initial  engage- 
ments set  for  abroad.  The  first  will  be 
at  the  Astoria  Theatre,  London,  Oct. 
27. 

The  New  York  engagement  will  be 
on  a  continuous  run  policy.  A  theatre 
has  not  been  set  yet  but  talks  are  be- 
ing held  with  Loew's  Theatres  otHcials 
with  the  Capitol  in  mind.  The  theatre 
will  undergo  extensive  remodeling 
and  refurbisiiing  this  fall  and  will  re- 
open for  the  year-end  holidays. 

Heineman  said  there  are  now 
over  100"  theatres  equipped  for  the 
wide  film  process,  but  noted  that  they 
will  not  all  be  available  to  any  one 
distributor  or  picture,  inasmuch  as 
MGM's  "Ben  -  Hur,"  Universal's 
"Spartacus,"  Buena  Vista's  "The  Big 
Fisherman"  and  "Sleeping  Beauty," 
and  other  releases  in  70mm.  will  be 

011  the  market  at  the  same  time. 

Five  Suppliers  Used 
He  said,  however,  that  five  manu- 
facturers now  are  supplying  the 
70mm.  equipment  and  exhibitors  in- 
terested in  playing  "Solomon  and 
Sheba"  are  volunteering  to  install  the 
equipment  if  they  can  be  assured  of 
getting  the  picture. 

U.A.  will  not  offer  the  picture  in 
3omm.  until  all  70mm.  possibilities 
have  been  exhausted,  Heineman  said. 
We  will  not  be  in  competition  with 
the  70nnn.  playdates,"  was  the  way 
lie  put  it.  He  said  that  if  there  were 
any  doubts  about  the  suitability  of  a 
theatre's  equipment.  U.A.  might  in- 
sist on  prior  inspection  and  approval. 

He  said  the  decision  to  launch  the 
picture  in  the  Super  Technirama  pro- 
(^ess  was  made  after  he  and  Seymour 
Poe,  Small's  representative,  saw  the 
picture  screened  in  London  recently 
'11  both  widths  and  were  startled  by 
'he  contrast. 

Heineman  Lauds  Wide-Screen 
Heineman  said:  "We  know  what 
Cinerama  accomplished  in  stimulating 
lew  interest  in  motion  pictures.  We 
^Iso,  know  the  contribution  of  Cine- 
..i.iScope  ir.  the  phenomenal  fuccess 
of  'Tiie  Robe.'  There  was  the  Todd- 
.\0  process  for  'Around  the  World  in 
80  Days."  Now.  when  we  couple  the 
tremendous  spectacle  of  "Solomon  and 
Sheba'  with  the  Ijrilliant  projection  of 
Super  Technirnma  TO.  we  feel  that  we 
are  moving  towards  another  new  mile- 
stone in  screen  entertainment." 

Lewis  armounced  that  the  promo- 


AROUND  THE 


TV  CIRCUIT 


To  Honor  Reek 


with  PINKY  HERMAN 


/  lliivine) 
■II  siiiiicd 
liiisobi.ll 

I  C/i'dui- 


ral 
:in(i  iilso 


iVe'filied  by  -Zicgfeld  Associates"  for  Bob's  first  bid  for  naliooal  f.in.c  look 


iicd 


niace  as  a  song  and  da.icc  man  in  the  "Ziegfcld  Follies"  wliiU-  Keel  gauu 
Lvie  fame  in  the  sereen  version  of  the  Ziegfeld  s  Broadway  prodoclmn  of 
Screen  Gems'  great  Kern  musical.  .  .  .  A  brand  new  method  ..f  V'^""'^"'^^ 
recording  has  just  been  adopted  by  Cadence  Records.  an,e,  Love  I  ™-l  " 
has  shot  a  special  film,  featuring  the  Chordettes  and  tbe.r  plaller  of  A  <..rls 
Work  Is  Neler  Done  "  flipped  with  "No  Wheels"  whub  ,s  hemg  shown  on  TV 
and  also  in  theatres  and  drive-ins,  with  special  tie-ms  whereby  local  music 
dealers  do  on-the-spot  sales  of  both  the  sheet  music  and  records. 


tional  campaign  for  Super  Techni- 
rama 70  will  encompass  both  the 
public  and  the  trade.  The  Technicolor 
Corp.  will  cooperate  in  the  education- 
al program.  All  proirailional  media 
available  will  be  used  to  .ic(|uaiiit  the 
public  with  the  startling  qualities  of 
the  system  and  to  awaken  in  tlieiii  .1 
strong  "want-to-see"  fcelin;4  1"  addi 
tion  to  large  scale  ads  iu  uewsp.i|ii  is 
and  magazines,  the  campaign  "ill  be 
taken  to  consumer  publi(.ili 
as  photographic  111.11;. i/in-^ 
oiagazines.  roto  sithous  'ic  ri<-us- 
piipers  and  week.  iul  suppl.  iner.ls. 

For  the  trade,  a  parallel  adverlisrog 
campaign  will  aim  at  creating  maxi- 
mum awareness  among  exhibitors  of 
the  public  interest  in  Super  Techni- 
rama 70  and  the  money-making  pos- 
sibilities it  has  for  them.  Like  the 
campaign  for  the  public,  this  one  wiH 
also  be  tied  to  the  grandeur  and 
spectacle  of  "Solomon  and  Sheba. 
the  stars  and  the  direction  of  King 
V'idor. 


Secure  Reslraiiiiiif!;  Order 
On  S.  C.  Sunday  Openiufjs 


SFAH  I  AXHI  IK-. 
A  tenipiiiarv  n  slriDi 


iK.bliv      I  '""-I 


d..  piohib- 
li  (  .iiolina 
,  .iiiiiise- 
I,  Indge 
in-  iiiilllty 
,11  II  nil  the 
14,  I  rcleral 
lol  (lie  sla- 


\\  M  111-,  I  li  iMi  iit  I".  Haynes- 

 ,1  George  ficll  Timmerman 

have  been  appointed  to  hear  the  ease, 
but  no  date  or  place  for  the  hearing 
has  been  set.  Judge  Wyches  restrain- 
ing order,  issued  on  the  petition  ol 
theatre  operators  who  feel  the  "blue 
laws"  discriminate  against  them,  spe- 
cifically enjoins  the  sheriffs  of  six 
counties  from  enforcing  the  blue 
laws"  until  the  three-judge  tribiin  d 
acts. 


Judge 
worth 


( ('i^nlimirtl  jn 
■  WilK,  MiiMi'loilr 


STARTING  Sept.  12  over  NBC-TV,  Henry  Fonda  adds  another  facet  to 
his  acting  career  when  be  appears  as  star  of  a  new  series.  "The  l')eput\ ," 
in  which  he  plays  "Chief  Marshall  Simon  Frv,"  of  Sih'er  Cit\ ,  .\ri/,.  Prograiii, 
filmed  by  Revue  Productions,  is  scripted  by  Roland  Kibbee  and  Norman  l.c.u. 
produced  by  Michael  Kraike  with  William  Frve,  executive  producer.  Kellogg's, 
thru  Leo  Burnett,  Inc.,  will  sponsor  it  on  alternate  weeks.  .  .  .  Had  deeasiou 
to  listen  to  William  B.  Williams'  platter-chatter  over  WNEW  past  few  weeks. 
Now  we  know  howeome  this  lad's  daily  programs  rate  so  high.  Simiolh  de- 
livery. ...  In  reporting  the  pending  acquisition  (upon  FCC  appiowil)  \t\  the 
Richmond  Brothers  of  station  KBUX  in  Las  Vegas,  we  inatkcrlentK  had  it 
WBU-X.  So.  to  placate  Bob  Richmond,  who  looks  like  and  pnssfsses  the  keen 
w'it  and  effervescent  personality  of  Carl  Reiner,  we  hasten  In  111. ikc  tins  cor- 
rection. Incidentiy,  Bob,  is  one  of  the  cleverest  ventrilo(|uists  .iinuiul,  is  like- 
wise quite  a  magician,  having  studied  under  the  Great  Blaekslone.  (Oh  yeahi* 
then  howeome  he  couldn't  have  used  his  talents  to  ha\e  cli.uigeti  the 
"K"  in  the  first  place  so  that  this  paragraph  might  ha\e  been  iiiine 
.  .  .  Al  Heifer,  who  used  to  be  the  "veree  of  dem  Brookb  u  l^iims 
thev  left  the  immediate  environs  of  Flatbush  for  the  more  elletr  (  li.m 
and  currently  finishing  his  22nd  year  as  Gillette  Sportse.istei ,  has  lu  i 
by  Max  Cooper  Assts.  to  do  the  play  by  play  telecasts  ol  llu'  Culi.in 
Games  to  start  end  of  Oct.  .  .  .  While  Allen  Swift  is  in  Mexim  lo  | 
series  of  Spanish  Commershills  his  partner  Gene  Deiteh  is  eii  loiile  li 
Slovakia  to  supervise  production  of  yet  another  foreign  language  animated 
teleseries.  .  .  . 

«      T^r  i:V 

Charles  Sanford,  xvbose  brilliant  work  as  music  conductor  of  the  (Max 
Liebman)  "Your  Show  of  Shows"  was  often  credited  by  Max  himself  as  having 
had  "much  to  do  with  the  program's  great  success.  "  will  again  join  loree 
with  Sid  Caesar,  having  just  signed  to  conduct  a  full  cir<lie<lra  loi 
forthcoming  "CBSid  Caesar  Shows"  this  Fall.  Nesy  program  will  be  pr 
by  Leo  Morgan  who  produced  "The  Caesar  Hour  "  for  tli 
die  -Danny  Thomas-Martha  Raye"  (All-star  Revues)  TVia  NBC.  Sanford  flics 
to  Hollywood  Sunday  to  handle  the  music  chores  for  the  ■Milton  Berle  Show 
which  will  be  seen  over  NBC  Sept.  II.  .  .  .  Playwrite-Novelist  Harold  Flendcr 
whose  "P.'iris  Blues"  was  recently  purchased  by  Marlon  Brando  to  be  himed 
in  Paris  next  Spring,  has  just  been  awarded  the  Fulbright  Grant  svhich  mc^iuis 
he  ll  leave  for  Paris  next  month  to  devote  a  year  there  writing  for  French  IV. 

.  A  90-minute  NBColorcast  "A  Toast  To  Jerome  Kern,    I  ues.lay  .Sept. 
(9-10-30  P.M.)  will  feature  Bob  Cummings  as  host  and  emcee  and  Howard 
Keel  as  singing  star.  It  isn't  by  chance  but  actually  planned  thai  these  roles 


M.iMet.in 
I  iiiilinitlr 

\llMII« 

mill  .11111 
lioiii  null 
have  klui 


|.uk  v.. 
chairni.u 


«."i) 

u'Mliitor  ami 
in,  also  of 
the  dinner 


liilf,  tributes  to  Rwk  on  his 
i\i  isai\  conliiuu'd  to  eonu' 
irioiis  men  in  puMic  lilt-  who 
wii  1)1111  pciMiii.iIlv  through 
.dl  iir  part  ot  hi.s  jounialistie  career. 
Maii\  III  thrsc  letters  were  printed 
in  tlie  s|)('eial  issue  ol  Motion  PunruiiK 
Daily  ycslerday  saluting  the  achievo- 
tnents  of  Heek. 

Among  additional  ones  received 
yesterday  were  Ihc  following: 

From  Norris  I'ouIsom.  mavor,  hm 
Angeles:  "I  am  happy  U^  join  those 
who  are  paving  tribute  lo  I-'dmnnd 
Heck,  who  h.is  spent  10  years  bringing 
newsreels  to  Aini'riean  audieui-es.  No 
one  will  ever  know  how  much  erdight- 
eninent  he  has  given  us.  except  that 
it  has  been  considerable.  1  wish  him 
many  more  decades  of  active  life  in  his 
chosen  profession." 

|ohn  T.  Cox.  sports  information  di- 
rectipr.  V.  S.  Naval  Acadernv:  "News- 
reel  slandavfls  are  at  a  higher  level 
as  a  result  ol  Ills  nian\  ( onli ihutions, 
Meie's  a  htMily  "well  tluiic'  Iroin  his 
Niivv  friends." 


Ai<l  lo  Filiiiiii*;  ^Hfilv' 

l-t.mt  nil:  Il.tll.y 

WASHINGTON.  Aug.  25.-Senntc 
foreign  n-liilion.s  connnitteu  chiilnniin 
Kiilhrighl  (D..  Ark.)  urged  the  Stalo 
t)e|)inlMirnl  and  other  government 
ageiieii's  to  refuse  to  help  in  the  film- 
iiig  of  "The  Ugly  Anieriean."  Knl- 
blight  said  he  recogrii/ed  tli((  (Jovern- 
[nent  could  not  prevent  tlie  film  from 
behig  made,  "no  nmtter  how  .scnmKil- 
nuN  it  may  be  or  how  misr(!presented 
our  goverimient  may  be."  However,  he 
(■onlimied.  "it  sei-ins  In  tne  nnwlse  to 
lend  name  and  support  nf  the  govern- 
inetit  Id  the  lilniing  of  what  I  consid* 
er  In  be  a  va.Htly  exaggerated  and 
libeloirs  account  of  how  our  govern- 
UH  111  is  conducted." 

Ihere  have  been  reports  thai  per- 
sons eoimeeted  with  the  film,  luclud- 
irig  cillicial!.  of  Universal-Iiileriiatlonnl 
I'idiires.  have  been  urging  the  Sta'e 
Dep.ulment  to  cooperate  with  the  film 
prodiietion,  including  pernillting  the 
use  of  the  Bangkok  Emhmy  for  l-ica- 
tinn  shooting. 

lioitis  ^pillow'  in  L  A, 

Universal  -  Jntcrriafiormr«  "I'illow 
■fiilk"  ha.*,  been  booked  for  a  fifth 
"world  premiere"  engagf-menl  at  the 
Egyptian  Theiilre  in  Uw  Angeles,  conr- 
menciJig  Oct.  H.  'fhe  film  i.t  iilrcady 
.set  in  Iciiding  Iheutrcs  in  five  of  the 
biggc.%1  cities  of  tfie  United  Stiileji 
from  coai  to  cofwt  wilhid  a  week, 
with  pr(^Dbi*n«  actfviKci  sclicdu/cd  /or 
every  0li*J- 


HE  FABULOUS 


IS 

now 
at 
the 

2a 

Century-Fox 

Studios 
recording 
the 
title 
song 
of 
his 
first 
motion 
picture  * 

THE 
HOUNd 


OL.  86,  NO.  41 


NEW  YORK,  U.S.A.,  THURSDAY,  AUGUST  27,  1959 


TEN  CENTS 


Enactment  Sure  40th  Anniversary  Tributes  to  Reek 
Penn.  House        ^^'^     Skouras,  Industry  Leaders 

Spyros  P.  Skouras,  20th  Century-Fox  president,  paid  tribute  last  evening 

■pQllTJ     X   clSSOS  along  with  more  than  125  industryites  to  Edmund  Reek,  who  celebrated  40 

A  years  in  the  motion  picture  industry  at  a  dinner  in  his  honor  at  the  Waldorf- 
•  I  "I  Astoria  Hotel  here. 

Censor  Bill 


"allows  Similar  Measure 
ilready  Passed  By  Senate 

!  special  to  THE  DAILY 

HARRISBURG,  Aug.  26.-The  rules 
ommittee  of  the  Pennsylvania  House 
if  Representatives  late  yesterday  re- 
lorted  out  favorably  the  proposed  new 
notion  picture  censorship  measure. 

The  companion  bill  was  passed  by 
he  Senate  some  time  ago.  Indications 
re  the  bill  now  will  be  passed  by  the 
louse  some  time  next  week  and  will 
le  signed  into  law  promptly  by  Gov. 
David  H.  Lawrence,  who  has  made  no 
ecret  of  his  approval  of  the 
aeasure. 

The  bill  is  regarded  with  extreme 
{Continued  on  page  2) 


Mi  Speakers  to  Allied 
fhree-State  Convention 

special  to  THE  DAILY 
CINCINNATI,  O.,  Aug.  26.  -  New 
peakers  have  been  added  to  the  pro- 
;ram  of  the  Allied  Ohio  Valley  In- 
loor  and  Outdoor  Theatre  Conven- 
tion to  be  held  here  Sept.  15  and  16 
].t  the  Sheraton  Gibson  Hotel  here, 
"he  convention  is  a  three-state  af- 
{Continued  on  page  2) 


Premiere  of  Soviet  Pact 
Film  Oct.  20  in  D.  C. 

The  premiere  of  the  first  of  seven 
Soviet  pictures  comprising  the  cultural 
exchange  agreement  group  will  be 
held  on  Oct.  20  in  the  Dupont  Thea- 
tre, Washington,  D.  C.,  it  was  learned 
yesterday.  It  is  a  Lopert  Theatres 
house  of  between  500-600  seats,  nor- 
mally operating  on  an  "art"  or  re- 
vival film  policy. 

Simultaneously,  it  is  planned  that 
the  first  of  the  10  American  films  in 
the  agreement  will  have  its  premiere 
{Continued  on  page  8) 


Blue  Law'  Voting  Set 
[n  Anderson  Sept.  15 

Special  to  THE  DAILY 
ANDERSON,  S.  C,  Aug.  26.-Citi- 
■ens  of  Anderson  will  go  to  the  polls 
m  Tuesday,  Sept.  15,  to  decide 
vhether  or  not  Sunday  movies  will  be 
.Uowed  inside  the  city  limits,  it  was 
mnounced  by  the  City  Council. 

Oscar  Doyle,  city  attorney,  said  that 
'-  special  committee  had  tentatively  set 
iept.  15  as  the  date  for  the  referen- 
lum  in  which  voters  were  to  be  asked 
f  they  wished  to  repeal  a  city  ordi- 
lance  specifically  banning  Sunday 
no  vies. 

niEVISION  TODAY-page  8 


Richard  Yates  Joins 
MGM-TV  Sales  Division 

Richard  G.  Yates  has  joined 
M-G-M-TV's  syndicated  and  feature 
sales  department  as  a  sales  executive, 
it  was  announced  by  Richard  T.  Har- 
per, director  of  syndicated  and  feature 
sales  for  M-G-M-TV. 

For  the  past  11  years,  Yates  has 
been  Eastern  sales  manager  for  Hol- 
lywood TV  Service,  a  subsidiary  of 
Republic  Pictures.  Prior  to  that,  he 
was  assistant  sales  manager  for  Re- 
public's theatrical  film  division.  At 
M-G-M-TV,  he  will  make  his  office  in 
New  York. 


Skouras  led  a  number  of  speakers 
in  praise  of  the  Movietonews  vice- 
president  and  producer.  Toastmaster 
for  the  evening  was  Joe  Wills,  Movie- 
tone commentator  and  script  writer. 
Jack  Gordon  of  Movietone  was  chair- 
man of  the  dinner  committee. 

Among  the  speakers,  in  addition  to 
{Continued  on  page  2) 

Texas  Orive-lns  Fight 
'Vague'  Weather  Report 

Special  to  THE  DAILY 
DALLAS,  Tex.,  Aug.  26.-The 
Texas  Drive-In  Theatre  Owners 
Ass'n.  has  taken  steps  to  correct  the 
"vagueness"  of  many  weather  reports 
in  this  area  which  have  been  having  a 
harmful  effect  on  attendance. 

Radio     and     television  stations 
{Continued  on  page  2) 

Atlantic  Pictures  Corp. 
Is  Formed  on  Coast 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  26.  -  The 
formation  of  a  new  motion  picture 
company,  Atlantic  Pictures  Corp.,  was 
announced  by  Irving  H.  Levin,  presi- 
dent. Other  officers  in  the  new  com- 
pany are  Harry  L.  Mandell,  vice-presi- 
{Continued  on  page  3) 


TV  Official  Hits  Films  in  Air  'Editorial' 
For  'Liberal'  Code  Influence  on  Young 

( The  basis  of  the  following  news  dispatch  was  one  of  a  series  of  public  affairs 
'editorials"  which  Lawrence  H.  Rogers,  president  of  WSAZ  radio  and  televi- 
sion stations  of  Huntington,  W.  Va.,  delivers  at  regular  intervals.  This  was 
presented  over  those  outlets  early  this  week.  Ed. ) 


Special  to  THE  DAILY 
HUNTINGTON,  W.  Va.,  Aug.  26.-"I  went  to  the  movies  last  week;  and  I 
don't  think  you're  going  to  like  what  I  discovered  any  more  than  I  did." 

That  is  the  introduction  to  a  recent  broadcast  "editorial"  by  Lawrence  H. 
Rogers,  president  of  WSAZ,  Inc.,  of 


this  city. 

Disovowing  any  puritanical  inclina- 
tions insofar  as  his  or  other  adults' 
entertainment  is  concerned,  Rogers 
said  "the  thinking  of  our  youngsters 
...  is  a  different  matter." 

"That's  why  I  always  admired  the 


movie  industry's  successful  self-reg- 
ulation. Hays  Office!  Where  are  you 
now?" 

Rogers  said  the  picture  he  saw  was 
"Anatomy    of    a    Murder,"  starring 
Jimmy  Stewart,  "idol  of  men,  women 
{Continued  on  page  8) 


At  Convention 

Legion  Lauds 
Industry  for 
Barring  Reds 

Would  Continue  Policy; 
Cites  Some  Exceptions 

special  to  THE  DAILY 

MINNEAPOLIS,  Aug.  26.  -  A  re- 
solution commending  "producers  and 
other  members  of  the  industry"  who 
have  adhered  to  the  industry's  de- 
clared policy  of  1947  not  to  employ 
known  communists  or  other  subver- 
sives was  adopted  by  the  national 
convention  of  the  American  Legion 
here  today. 

The  resolution  urged  that  the  in- 
dustry continue  its  efForts  to  rid  it- 
self of  such  individuals  and  called 
upon  producers,  guilds  and  unions  "to 
maintain  forthrightly  their  solemn 
promise  to  bar  the  employment  of 
those  who  would  bring  discredit  on 
the  industry,  such  as  identified  com- 
munists and  those  with  a  record  of 
writing  communist  propaganda,  and 
such  individuals  who  have  by  deceit 
and  trickery  reentered  the  industry.'' 

The  resolution  names  several  pro- 
{Continued  on  page  3) 

20th-Fox  Earnings  Total 
$1770,870,  26  Weeks 

Twentieth  Century-Fox  yesterday 
reported  consolidated  earnings  of 
$1,770,870  for  the  26  weeks  ended 
June  27.  This  compares  with  earnings 
of  $5,233,009  for  the  same  period  last 
year. 

Earnings  for  the  second  quarter  this 
year  were  $840,893  and  for  the  first 
quarter,  $929,976. 

The  current  26-week  earnings 
amounted  to  76  cents  per  share  on 
{Continued  on  page  2) 

Arthur  Miller  Elected 
DuArt  V-P,  Manager 

Arthur  Miller  has  been  elected 
vice-president  and  general  manager  of 
DuArt  Film  Laboratories,  Inc.,  and 
Tri  Art  Color  Corp.,  motion  picture 
film  processors. 

Miller,  a  veteran  of  40  years  in  the 
{Continued  on  page  3) 


THE  FABULOUS 


IAN 


IS 

now 
at 
the 

2a 

Century-Fox 

Studios 
recording 
the 
title 
song 
of 
his 
first 
motion 
picture* 


HOUND 
DOG 
MAN 


The  hottest  story 
in  the  industry 
today  is  the  20th 
success  storyl 


Motion  Picture  Daily 


Thursday,  August  27,  ISli 


PEflSDML 
MEIVTIDIV 


RICHARD  L.  PATTERSON,  head 
of  Paramount's  production  staff  in 
Britain,  returned  to  London  yesterday 
from  New  York. 

• 

Ed  R.  Svigals,  Trans-  Lux  Dis- 
tributing Corp.,  vice-president  in 
charge  of  sales,  left  New  York  yester- 
day for  Europe. 

• 

A.  E.  Bbeider,  division  sales  man- 
ager for  M-G-M  in  Cincinnati,  has  left 
there  for  Chicago. 

• 

James  Gillespie,  advertising-pub- 
licity head  at  the  20th  Century-Fox 
branch  in  Dallas,  and  Mrs.  Gilles- 
pie, recently  celebrated  their  40th 
wedding  anniversary. 

• 

Ray  Stark,  producer,  and  John 
Patrick,  writer,  for  Paramount's 
"The  World  of  Suzie  Wong,"  have  re- 
turned to  Hollywood  from  the  Far 
East. 

• 

Dr.  Hugh  M.  Flick,  executive  as- 
sistant to  the  N.Y.  State  Commissioner 
of  Education,  will  return  to  Albany 
from  a  vacation  on  Sept.  1. 

• 

Doug  Amos,  general  manager  of 
Lockwood  &  Gordon  Enterprises, 
Hartford,  has  returned  there  from 
Boston. 

• 

Rolf  Thiele,  European  director, 
has  arrived  in  New  York  from  Ger- 
many. 

• 

John  L.  John,  publicity  represent- 
ative for  M-G-M  in  Cincinnati,  has 
returned  there  from  New  York. 
• 

Milton  Bbockett  and  W.  C.  "Pat" 
Patterson,  bookers  for  Crescent 
Amusement  Co.,  Nashville,  have  re- 
turned there  from  Atlanta. 


Reek  Dinner  Three  state  Governors  Ccnsor  Bil 


Goldwyn  Meeting  Press 

HOLLYWOOD,  Aug.  26.  -  Samuel 
Goldwyn  will  hold  an  informal  press 
conference  tomorrow  morning  at  his 
studio  office  on  the  occasion  of  his 
77th  birthday. 


For  40  Years 

A  Tradition 
Of  Service 


For  over  40  Years  Service  and 
Quality  has  been  Our  Tradition. 

Showmen  all  over  America  know 
they  will  gel  the  best  when  they 
order 


NtW  YOlIK 
630  Ninth 


FILMACK 
SPECIAL 
TRAILERS 

1327  S.  Wabash  Ave.,  Chicago  5,  III. 


( Continued  from  page  1 ) 
the  20th-Fox  president,  were  W.  C. 
Michel,  20th  executive  vice-president; 
Charles  Einfeld,  20th  vice-president; 
Alex  Harrison,  20th  general  sales  man- 
ager; Richard  Walsh,  president, 
lATSE;  Martin  Quigley;  C.  E.  Mc- 
Cartney, 20th  comptroller;  Russell 
Muth,  former  European  director  of 
Movietone;  Al  Gold,  generally  re- 
garded as  the  industry's  top  veteran 
cameraman;  Caleb  Stratton,  general 
manager,  News  of  the  Day;  Tom 
Meade,  Universal  News;  Tom  Con- 
nors, former  20th  general  sales  man- 
ager; Alan  Freedman,  president  De 
Luxe  Laboratories;  Fred  Fordham, 
president  of  the  cameraman's  union, 
and  Earle  Sponable,  20th-Fox  direc- 
tor of  research  development. 

The  dais  included,  in  addition  to 
Reek,  Skouras,  Michel,  Einfeld,  Har- 
rison, Freedman,  Quigley,  Muth,  Gold, 
Walsh,  George  Skouras  and  20th-Fox 
board  member  Thomas  Pappas. 

Reek  was  hailed  by  the  speakers 
variously  as  "a  noted  industry  leader" 
and  "a  dynamic  and  potent  factor  in 
the  development  of  pictorial  journal- 


20th-Fox  Earnings 

{Continued  from  page  1) 
2,338,536  shares  of  common  stock  in 
the  hands  of  the  pubHc  as  compared 
with  $2.29  per  share  on  2,280,386  for 
the  same  period  in  1958. 

Film  rentals  for  the  six-month  peri- 
od this  year,  including  television,  to- 
talled $50,606,873.  For  the  equivalent 
period  last  year  they  were 
$6L546,005. 

Total  operating  income  was  report- 
ed as  $55,103,921  for  the  1959  period 
as  compared  to  $66,078,014  for  the 
previous  year. 

Israeli  Show  for  M.  H. 

Thirty-three  performers  of  Israel 
will  be  flown  to  New  York  to  take 
part  in  an  all-Israeli  stage  spectacle 
to  be  presented  at  the  Radio  City 
Music  Hall  here  as  its  next  stage  at- 
traction, it  was  announced  by  Leon 
iLeonidoff,  senior  producer  at  the 
theatre. 

The  stage  feature  will  open  in  late 
September  and  will  be  presented  with 
the  Music  Hall's  next  film  attraction, 
"The  FBI  Story." 

Rename  Stanley  Theatre 

BALTIMORE,  Aug.  26.  -  The 
Stanley  Theatre  here,  operating  under 
that  name  by  more  than  a  quarter  of  a 
century,  will  change  its  name  to  the 
Stanton  Theatre  Oct.  1.  The  house 
was  bought  by  R.F.  Theatres  more 
than  a  year  ago.  It  originally  was  a 
Warner  Bros,  house  and  later  be- 
longed to  the  Stanley  Warner  circuit 
under  whose  banner  it  operated  until 
the  sale  to  R.F.  Theatres. 


To  Attend  'Porgy'  Bow 

The  governors  of  Ohio,  Indiana  and 
Kentucky  have  accepted  invitations  to 
the  tri-state  premiere  of  Samuel  Gold- 
wyn's  "Porgy  and  Bess"  at  Cincin- 
nati's Valley  Theatre  on  Oct.  1. 

Also  expected  to  be  on  hand  to 
greet  the  chief  executives  of  the 
three  states,  as  well  as  the  city's  busi- 
ness, art  and  society  leaders,  are 
Goldwyn  and  Mrs.  Goldwyn,  whose 
present  plans  call  for  them  to  be  in 
the  East  at  that  time. 


Add  Speakers 

( Continued  from  page  1 ) 
fair  being  sponsored  by  Allied  units 
of  Indiana,  Kentucky,  and  West  Vir- 
ginia. 

Additional  speakers  will  include 
Senator  Jennings  Randolph  of  West 
Virginia;  Abram  F.  Myers,  National 
Allied  board  chairman  and  general 
counsel;  and  Allied  leaders  Al  My- 
rick,  Jack  Whittle  and  Charles  Niles. 
Already  announced  to  speak  are  Hon. 
Harry  Pauley,  speaker  of  the  West 
Virginia  House  of  Representatives, 
and  James  Nicholson,  president  of 
American-International  Pictures. 

Myers  to  Give  Report 

Myers  will  report  to  the  convention 
on  Allied's  "white  paper"  campaign 
and  the  American  Congress  of  Ex- 
hibitors. Myrick,  Whittle,  and  Nilas 
will  discuss  problems  and  accom- 
plishments in  their  respective  ter- 
ritories. Time  is  also  to  be  allotted 
for  a  full  forum  discussion  of  terms 
and  film  problems. 

Marc  Wolf  will  be  master  of  cere- 
monies at  the  convention  banquet 
Sept.  16.  Rube  Shor  is  convention 
chairman. 


Texas  Drive-ins 

(  Continued  from  page  1 ) 
throughout  the  state  have  made  an- 
nouncements of  tornado  alerts  on 
many  occasions  that  exhibitors  feel 
have  insufficiently  defined  the  area 
covered.  In  addition,  the  stations  often 
fail  to  announce  the  "all-clear"  signal. 

Alarmed  by  the  effect  on  business, 
the  Drive-In  Ass'n.  board  instructed 
its  general  counsel,  Edwin  Tobolow- 
sky,  to  file  a  complaint  with  the  F'ed- 
eral  Communications  Commission. 
The  FCC  advised  that  it  does  not 
supervise  nor  is  responsible  for  the 
context  of  weather  warning  messages. 

Tobolowsky  then  contacted  the  re- 
gional office  of  the  Weather  Bureau 
at  Fort  Worth,  which  suggested  that 
if  the  Association's  members  can  fur- 
nish specific  instances  of  radio  or  TV 
stations'  failure  to  properly  define  the 
area  of  the  alert  or  to  announce  the 
all-clear  signal  the  Bureau  will  en- 
deavor to  correct  the  situation  as  far 
as  possible.  The  Association  is  urging 
its  members  to  provide  the  required 
data. 


( Continued  from  page  1 )  ' 
concern  by  industry  legislative  w 
servers  who  feel  that  it  could  be  i 
sponsible  for  major  difficulties  t 
expense  for  both  exhibitors  and  c 
tributors. 

The  bill  is  so  written  that  it  n  ; 
avoid  the  U.S.  Supreme  Court  ban 
prior  censorship  of  films.  It  wo- 
permit  the  state  board  of  censors 
ask  for  prints  of  any  picture  for 
spection  after  the  picture  has  open 
to  the  public. 

The  board  would  have  the  power' 
cut  the  film,  ban  it,  or  rate  it  as  adi 
In  this  manner  the  burden  of  pri 
that  a  picture  is  not  obscene  wo ; 
be  upon  the  exhibitor. 

Compo  Voiced  Warning 

In  an  analysis  of  the  bill  last  mor 
Compo  warned  that  its  passage  wo- 
confront  Pennsylvania  exhibitors  w 
the  danger  of  having  to  close  th 
theatres  for  long  periods.  This  co 
result  from  a  censor  board  ban  o 
picture  after  its  theatre  opening 
after  advertising  and  publicity  m; 
rial  had  been  put  into  use.  The  c 
sequent  problem  of  booking  a  repla 
ment  often  could  be  protracted. 

Also,  the  designation  of  a  picture 
"adult"  could  seriously  affect  dri 
in  theatre  business  which  is  depend 
to  such  a  large  extent  on  family  gn 
patronage.  For  violations  of  a  ban 
children  under  17,  an  exhibitor  wol 
be  liable  to  a  fine  of  $1,000  and  a 
months  jail  sentence  for  each  offei' 

Church  Group  to  Fost 
Making  of  Clean  Filr. 

The  Rev.  Dr.  S.  Franklin  Ma 
executive  director  of  the  Natio 
Council  of  the  Churches  of  Christ 
the  U.S.A.,  yesterday  said  his  grc 
would  urge  moviegoers  to  write  cr 
cal  letters  to  producers  of  morally  I 
films. 

Dr.  Mack  said  the  Council  will 
resort  to  censorship  in  its  campa 
to  encourage  production  of  films  t 
do  not  stress  sex  and  violence. 

Dr.  Mack's  statement  was  made 
a  meeting  here  of  the  National  Coi 
cil's  Special  Committee  on  Films  £ 
Broadcasting.  It  followed  a  statem 
made  in  the  Coast  earlier  in  the  w< 
by  George  A.  Heimrich,  director 
the  Hollywood  branch  of  the  Coun 
who  contended  that  there  has  b( 
an  increase  currently  in  the  numl 
of  films  which  emphasize  sex  and  v 
lence. 

Heimrich's  statement  yesterc! 
drew— from  Hollywood— a  reply  fr^ 
Samuel  J.  Briskin,  head  of  product, 
at  Columbia  Pictures,  who  defenc 
the  industry  by  saying,  "For  evi 
mistake  we  have  made  we  have 
a  hundred  good  things."  The  pub, 
he  said,  "will  soon  enough  tell 
what  it  wants  or  what  it  doe^ 
want." 


» 


1 


ll 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fe 
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Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  C.all<>giJ 
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lursday,  August  27,  1959 


Motion  Picture  Daily 


3 


Legion  Lauds  Film  Industry 


(  Continued  from  page  1 ) 


ducers  who  it  says  "are  currently 
utilizing  in  their  productions  talent  of 
persons  contrary  to  the  industry's  de- 
clared policy  on  the  question." 

It  names:  "Lopert  Films  (with 
Charlie  Chaplin  and  Jules  Dassin), 
Seltzer  Films  (Xedrick  Young,  alias 
Nathan  E.  Douglas),  Bryna  Prods. 
(Dalton  Trumbo);  Kramer  Prods. 
(Xedrick  Young,  alias  Nathan  E. 
Douglas);  King  Bros.  Prods.  (Dalton 
Trumbo,  alias  Robert  Rich);  United 
Artists,  (releasing  agents  for  films  in 
which  some  of  the  above-named  in- 
dividuals were  employed),  and  Uni- 
versal International  (releasing  agent 
for  a  film  in  which  one  of  the  abo\e- 
named  individuals  was  employed.)" 

1947  Declaration  Recalled 

The  resolution  cites  the  Hollywood 
producers'  so-called  "Waldorf  De- 
claration" of  1947  as  a  "forthright 
policy"  and  the  major  companies— Al- 
lied Artists,  Columbia,  Walt  Disney, 
Loew's,  Paramount,  20th  Centur\'-Fo.x, 
Universal  and  Warners— for  "havins 


realErmed  this  declaration"  and  be- 
cause they  "still  adhere  to  (its)  prin- 
ciples." Resolution  is  regarded  as  the 
best  the  industry  could  hope  for  from 
the  national  convention  after  the 
strong  action  taken  earlier  by  the 
California  American  Legion  at  its 
state  convention,  and  which  was  car- 
ried to  the  national  convention  here 
in  the  expectation  that  the  national 
body  would  adopt  a  strongly-worded 
resolution  of  censure. 

Plea  by  Kahane 

However,  B.  B.  Kahane  of  Colum- 
bia Pictures,  representing  the  Asso- 
ciation of  M.  P.  Producers,  Holly- 
wood, appeared  here  to  point  out  the 
unfairness  of  any  all-inclusive  resolu- 
tion critical  of  the  industrv'  in  view 
of  the  records  and  continuing  efforts 
of  the  major  studios  to  bar  the  em- 
ployment of  known  communists.  The 
result  was  the  much  more  restricted 
criticism  of  the  exceptions  and  the 
outright  commendation  for  the  major 
companies. 


'Ben-Hur'  Items  for 
All  Rooms  in  House 

So  many  manufacturers  of  home 
jducts  want  to  ha\'e  a  tie-in  with 
r;M's  forthcoming  "Ben-Hur"  that 
now  looks  as  if  there  will  be  some- 
ng  for  every  room  in  the  house, 

film  company  said  yesterday. 
The  boom  is  so  extensive,  it  said, 
it  MOM  has  set  up  a  special  de- 
rtment  to  handle  commercial  "tie- 
^"  as  part  of  the  picture  promo- 
n.  The  Stone  Associates  have  been 
ndling  royalty  items  and  report  that 
;y  now  have  closed  arrangements 

all  kinds  of  by-products  for  the 
me. 

'Ben-Hur  Cookies' 

Examples:  In  the  kitchen  and  din- 
;  room  will  be  found  "Ben-Hur 
lokies,"  manufactured  and  dis- 
puted world-wide  by  the  Victoria 
icuit  Company  of  Holland. 
In  the  living  room  will  be  "Ben- 
ir"  draperies  and  "Ben-Hur"  phono- 
iph  records,  not  to  mention  a  "Ben- 
ir"  wall  paper  and  carpet  design. 
■In  the  babies'  room  will  be  "Ben- 
ir"  plastic  tiles  that  attach  to  the 
ill  as  ornaments  and  "Ben-Hur" 
by  sun  suits,  and  diaper  sets, 
c   . 

stlantic  Pictures 

( Continued  from  page  1 ) 

lit  and  secretary,  Esther  Schwartz, 
asurer,  and  Jean  Solome,  assistant 
jTetary. 

The  new  firm  has  come  into  being 
I  a  result  of  the  final  dissolution  of 
;  former  AB-PT  Pictures  Corp.,  a 
jsidiary  of  the  American  Broadcast- 
s-Paramount Theatres  Corp.  Resign- 
;  from  the  board  of  AB-PT  Pictures 
t  week  were  Leonard  H.  Goldenson, 
;sident  of  the  parent  company;  Sid- 
/  M.  Markley,  vice-president,  and 
,aon  B.  Siegel,  vice-president  and 
asurer. 

Three  Elected  to  Board 

.The  new  board,  as  announced  by 
jvin,  will  include  Joseph  O.  Bara- 
senior  partner  of  the  Los  Angeles 
Mimting  firm  of  Baranoff  &  Perel- 
n;  Aaron  Arthur  Le\ane,  Los  An- 
es  automotive  magnate,  and  mo- 
a  picture  producer  Collier  Young. 
The  reuniting  of  Levin  and  Mandell 
h.  Young  marks  the  joining  once 
',iin  of  the  trio  who,  with  Ida  Lu- 
'.o,  made  up  Fiknakers  Corp.  a  few 
urs  ago. 

Atlantic  Pictures  acquires  four 
natives  and  nine  Hterary  properties 

'  m  AB-PT.  Levin  states  that  he  ex- 
;ts  to  go  into  production  in  the 

;  y  near  future.  Plans  for  distribution 
being   discussed   presently  with 

;  h  Warner  Brothers  and  Paramount. 


ig  'Disciple'  1st  Week 

,Jnited  Artists'  "The  Devil's  Disci- 

■  "  scored  powerfully  in  its  first  week 
the  Astor  and  the  Trans-Lux  Nor- 

.ndie   theatres   here,   UA  reports, 

■  ling  that  the  film  grossed  S42,463 
.the  Astor  and  S14,200  at  the  Nor- 
•  ndie. 


Sack  Signs  to  Show 
Smell-0- Vision  Film 

The  first  contract  for  the  showing  of 
Michael  Todd,  Jr.'s  "Scent  of  Mys- 
tery," filmed  in  Smell-O-Vision,  was 
signed  here  by  Benjamin  Sack  of  Bos- 
ton this  week.  An  agreement  was 
made  reserving  the  Can.'  Theatre,  in 
Boston,  for  a  one  year  minimum  en- 
gagement of  the  picture  after  it  pre- 
mieres in  Chicago  and  New  York. 

Smell-0-\'ision  has  already  been  in- 
stalled in  Todd's  Cinestage  Theatre  in 
Chicago.  Installation  of  the  "Smell 
Brain"  in  the  Can.-  Theatre  v.-ill  begin 
in  the  next  month. 


Danny  Host  to  Newsmen 

Members  of  the  New  York  press 
yesterday  received  in\itations  in  the 
form  of  an  old-fashioned  railroad 
ticket  to  a  party  to  be  given  b\^  Danny 
Stradella  at  his  Manhattan  steak 
house— Danny's  Hideaway— on  Sunday 
night  by  way  of  observing  his  film 
debut  in  Hal  Wallis'  "Last  Train  from 
Gun  Hill"  and  his  newest  vehicle, 
John  Wayne's  "Alamo." 

The  guests,  who  are  asked  to  ap- 
pear in  Western  garb,  received  tick- 
ets good  for  a  trip  to  The  Hideaway's 
barroom  and  chuck  wagon,  in  addi- 
tion to  a  drawing  for  a  door  prize. 


Maraham  Heads  Drive 

Joseph  Maharam  has  been  appoint- 
ed chairman  of  Cinema  Lodge's  an- 
nual sale  of  S25  contribution  share 
certificates,  it  was  announced  bv  Al- 
fred ^^^  Schwalberg,  the  organiza- 
tion's president.  This  is  the  principal 
fund-raising  function  on  behalf  of  the 
B'nai  B'rith  agencies.  Assisting  Ma- 
haram on  various  committees  are  Sol 
Rissner,  Milt  Livingston,  Jack  Weiss- 
man,  Martin  Levine,  Jack  Hoffberg 
and  Noel  Meadow. 


3IPEA  to  Participate 
In  Hong  Kong  Board 

A  tentative  agreement  for  the  Mo- 
tion Picture  Export  Assn.  to  partici- 
pate in  the  plan  to  set  up  a  film  board 
in  Hong  Kong  was  endorsed  by  the 
MPEA  board  at  a  meeting  here  late 
Tuesday.  The  board  also  discussed  at 
length  complications  in  Turkey  and 
Eg\-pt  brought  on  by  new  remittance 
and  exchange  regulations.  In  addition 
the  MPEA  group  took  up  the  impact 
on  its  members  of  recent  economic 
and  financial  decrees  in  Indonesia. 

In  other  action  the  board  instructed 
its  representatives  in  Brazil  on  several 
issues  in  labor  negotiations  there. 


Arthur  Miller  Elected 

(  Continued  from  page  1 ) 

film  industry,  was  formerly  vice-presi- 
dent  and  East  Coast  manager  of  Pathe 
Labs,  and  prior  to  that  vice-president 
of  Republic  Pictures  and  general 
manager  of  the  Consolidated  Film  in- 
dustries plant  at  Fort  Lee,  N.  J. 

Miller's  appointment  is  effective 
Aug.  31. 


Davies  to  Festival 

WASHINGTON,  Aug.  26.  -  Valen- 
tine Davies,  screen  writer  and  novel- 
ist, has  been  named  chairman  of  the 
L^.S.  delegation  to  the  current  Edin- 
burgh Film  Festiv'al,  the  U.S.  Infor- 
mation Agency  announced.  The  festi- 
val began  yesterday  and  lasts 
through  September  12.  Davies  is  now 
in  Edinburgh. 

'Woman'  Due  Sept.  11 

Paramount's  "That  Kind  of 
\\"oman"  will  open  Friday,  Septem- 
ber 11,  at  the  Roxy  Theatre  here  in- 
stead of  Sept.  4,  as  previously  an- 
nounced. 


PEOPLE 

Rodney  Toups,  manager  of  Loew's 
State  Theatre,  New  Orleans,  and  his 
wife,  Jewel,  recently  joined  41  other 
Louisianans  on  an  air-borne  trade 
mission  to  Central  and  South  Amer- 
ica in  order  to  boost  International 
Week  festivities  to  be  held  in  N.  O. 
Oct.  24-31. 

□ 

W.  E.  Limmorth,  oumer  of  the 
Downtown  Theatre  in  Mobile,  Ala., 
has  enrolled  his  theatre  in  Theatre 
Owners  of  America  and  in  the  Ala- 
bama Theatres  Association,  a  TOA 
affiliate. 

□ 

Sanford  Beldon,  formerly  of  the 
public  relations  department  of  Pren- 
tice-Hall, Inc.,  has  been  named  pub- 
licity director  of  the  Fawcett  World 
Librarv. 

□ 

Barney  Sackett,  who  has  been  ac- 
tive in  the  management  of  legitimate 
theatres  in  Philadelphia,  has  acquired 
the  interest  of  Mrs.  Joseph  Convvav 
in  the  Wayne  Avenue  Playhouse, 
which  operates  as  an  art  film  theatre. 
Mrs.  Conway  is  the  widow  of  the 
former  owner  of  the  house. 

□ 

John  Roberts,  a  booker  for  Comer- 
ford  Theatres,  Scranton,  Pa.,  for  more 
than  40  years,  has  retired  and  will 
live  in  Hollywood,  Fla. 

□ 

George  Oshinaga,  columnist  for 
the  Japanese  Daily  of  California  has 
been  engaged  by  Samuel  Fuller  to 
handle  special  exploitation  for  Co- 
lumbia Pictures'  "The  Crimson  Ki- 
mono," a  Globe  Enterprises  produc- 
tion. The  film  will  have  a  press  pre- 
view in  Hollywood  today. 

□ 

Ruth  Wertheim  Lyons,  one  of  the 

group  which  financed  and  budt  the 
Motion  Picture  Center,  Hollv"vvood, 
now  Desilu  Studio,  has  been  elected 
to  the  board  of  directors  of  Sum- 
mers, Searle,  Brewer,  Inc.,  industrial 
public  relations  and  management  or- 
ganization of  New  York,  Washington 
and  Los  Angeles. 


Baronet  Books  Two 

The  Baronet  Theatre  here  has 
booked  reissues  of  two  pictures,  "Til- 
lie's  Punctured  Romance,"  starring 
Charlie  Chaplin,  and  "My  Uncle," 
starring  Jacques  Tati.  The  films  will 
open  tomorrow.  Both  are  being  re- 
leased through  Continental  Distribut- 
ing, Inc. 


Tel-Amatic  Installed 

S.O.S.  Cinema  Supply  Corporation 
has  installed  a  TEL-Amatic  16/35mm 
film  cleaning  machine  at  Eastern  Ef- 
fects in  New  York  City. 

The  TEL-Amatic  cleans  high-con- 
trast  negative;  and  positive  stock. 


RADIO  CITY  M  US 
HAS  SELECTED  F( 

CHRISTMAS  ATTF 


CARY  GRANT* TO 
OPERATION  PETl 


HALL 
ITS 

boN 

I  CURTIS 
DAT" 


in  Eastman  COLOR 


GARY  GRANT  .  TONY  CURTIS 
"OPERATION  PETTICOAT" 

Co-starring 

JOAN  O'BRIEN  •  DINA  MERRILL  •  GENE  EVANS 

with  DICK  SARGENT  •  ROBERT  F.  SIMON 

and  ARTHUR  O'CONNELL 

Directed  by  Blake  Edwards  •  Screenplay  by  Stanley  Shapiro  and  Maurice  Richlin 
Produced  by  Robert  Arthur  •  A  Universal  lnternational  Release  •  A  Granart  Production 


THE  PISTOL- PACKERS  KNOW  WHA^ 


MAYBE  they  are  "just  kids"  but  they  know 
what  they  want  when  it  comes  to  pic- 
tures. And  millions  of  them  talk  it  over  weekly, 
select  the  best  bets  and  take  in  a  show.  In  fact, 
they  and  their  parents  constitute  living,  breath- 
ing proof  of  the  time-tested  observation  .  .  . 


the  better  the  picture,  the  better  the  box  offic 
So  it  really  does  pay  to  cater  to  the  six-gi[ 

set— pick  the  best  in  story  and  talent— use  tt 

latest,  most  advanced  technics. 

That's  why  close  co-operation  with  the  Ea; 

man  Technical  Service  for  Motion  Picture  Fill 


/tb  what's  on  the  screen and  vs/hat  people  saj 


;  HEY  WANT. . .  Just  listen  to  them! 


[ith  its  long  background  of  experience  in  every  pays  to  take  full  advantage  of  the  many  special 

jhase  of  film  selection,  production,  processing  services  offered!  OfFices  located  at  strategic 

,nd  exhibition,  can  be  so  helpful  .  .  .  why  it  points.  Inquiries  invited. 

Motion  Picture  Film  Department,  EASTMAN  KODAK  COMPANY,  Rochester  4,  N.Y. 

: 

ist  Coast  Division:  342  Madison  Ave.,  New  York  1 7,  N.Y.  Midwest  Division:  1  30  East 
^  indolph  Dr.,  Chicago  1 ,  III.    West  Coast  Division:  6706  Santa  Monica  Blvd.,  Hollywood  38,  Cal. 


ibout  it..,  tfiat  counts 


WIDE  SCREEN 

COL.OR 


8 


Motion  Picture  Daily 


Thursday,  August  27,  ][;() 


National 
Pre-Selling 


IN  a  style  of  its  own  "Esquire"  has 
introduced  to  the  readers  of  the 
September  issue  the  U.A.  film  "Solo- 
mon and  Sheba,"  spotlighting  Gina 
LoUobrigida  who  plays  Magda,  Queen 
of  Sheba. 

"Esquire"  sent  photographer  Saul 
Leiter  to  Madrid  where  this  Biblical 
drama  was  being  filmed.  He  brought 
back  some  eye-filling  pictures  of  Gina 
scantily  clad.  These  photos  are  re- 
produced on  full  pages  in  four  colors. 
Yul  Brynner,  who  portrays  King 
Solomon,  is  given  editorial  recog- 
nition. 

• 

"Blue  Denim,"  the  film  about  two 
nice,  likeable  high  school  youngsters 
from  good  homes  who  fall  in  love 
and  give  way  to  their  feelings,  is  re- 
viewed in  the  August  24  issue  of 
"Life." 

The  acting  careers  of  Brandon  de 
Wilde  and  Carol  Lynley,  the  two 
teen-agers  who  play  the  lead  parts  in 
this  new  film,  are  shown  in  a  series  of 
photos  from  the  time  they  were  of 
grammar  school  age.  "Life's"  review- 
er gave  Brandon  and  Carol  good 
marks  for  fine  performances  in  diffi- 
cult roles. 

• 

Richard  Marek  tells  the  readers  of 
"McCall's"  September  issue  that  in 
1957,  a  young,  Yale-educated  business 
man  turned  director  named  Lionel 
Rogosin,  took  his  camera  and  crew 
to  South  Africa,  where,  under  the 
pretense  he  was  shooting  a  musical 
travelogue,  he  obtained  permission  to 
film  portions  of  Johannesburg  hitherto 
prohibited  to  the  eye  of  a  movie 
camera.  The  result  of  this  labor,  lite- 
rally secreted  out  of  the  country,  is 
"Come  Back,  Africa."  In  Marek's  opin- 
ion, "It  is  one  of  the  great—  and  most 
tragic— social  dramas  of  our  time." 
• 

Laura  Berquist  was  assigned  by 
"Look"  to  do  a  profile  on  Cary  Grant 
for  the  September  1  issue,  His  most 
recent  film,  "North  by  Northwest,"  is 
breaking  long  established  box  office 
records  at  Radio  City  Music  Hall. 

It  was  a  happy  choice  to  select  a 
woman  writer  for  the  job,  because 
while  men  like  Cary  women  really  ap- 
preciate him.  Suzy  Parker  sees  him 
as  "the  most  beautiful  male  animal 
in  the  world,  very  natural  but  bigger 
than  life." 

Cary  says  "I'm  finding  courage  to 
hve  in  the  truth,  as  I  want  to  live,  not 
to  impress  other  people.  Possessions 
don't  make  you  happy.  I  take  my 
sunny  and  foggy  days  with  me." 
• 

"The  Devil's  Disciple"  starring  Burt 
Lancaster,  Kirk  Douglas  and  Lau- 
rence Olivier,  has  been  selected  as 
the  picture  of  the  month  for  October 
by  "Seventeen." 

• 

Erin  O'Brien,  who  was  voted  a 
most  promising  star  in  Fame's  1956 
poll  and  now  starred  in  "John  Paul 
Jones"  was  the  cover  girl   on  the 


Code  Editorial 

( Continued  from  page  1 ) 
and  children  alike  for  a  generation." 

"But  somebody  slipped  a  fast  one 
past  Jimmy,"  he  said.  "This  movie 
forgot  that  Hollywood  has  a  respon- 
sibility to  the  nation's  youth  as  well 
as  its  literary  fans.  It  transposed  the 
action  and  dialogue  of  the  book  so 
faithfully  that  all  I  seem  to  be  able 
to  recall  at  the  moment  is  a  succes- 
sion of  such  unusual  movie  house 
words  as:  'damn,  hell,  rape,  bitch, 
slut'  and  various  other  lurid  terms 
involving  the  sexual  intimacies  of  a 
rape  and  murder  case." 

Audience  Mostly  Teen-Agers 

"What  triggered  this  tirade  on  my 
part,"  Rogers  concluded,  "is  that  those 
few  adults  who  were  present  for 
'Anatomy  of  a  Murder'  were  outnum- 
bered by  far  by  teen-agers  on  Friday 
night  dates,  young  people  whose  par- 
ents have  been  conditioned  to  the 
fact  that  the  Friday  and  Saturday 
movies  are  a  pretty  wholesome  form 
of  entertainment.  They  may  have  been 
while  old  Will  Hays  was  guarding  our 
morale  .  .  .  but  now,  watch  out! 

"Even  Jimmy  Stewart  has  entered 
the  four-letter  word  derby." 


Soviet  Pact  Films 

( C ontinued  from  page  1 ) 
in  Moscow  on  the  same  date.  "The 
Cranes  Are  Flying,"  to  be  distributed 
here  by  Warners,  is  the  lead-off  So- 
viet picture.  Ours  in  Moscow  will  be 
"Marty." 

It  has  been  indicated  that  the  pre- 
miere will  have  the  cooperation  of 
the  State  Department  and  that  num- 
erous government  and  diplomatic  of- 
ficials will  be  in  attendance.  The  film 
exchange  agreement  with  Moscow 
was  initiated  by  the  State  Depart- 
ment and  carried  out  through  it. 

Present  indications  are  that  all  tech- 
nical and  other  details  will  have  been 
completed  in  time  for  the  Oct.  20 
premiere.  However,  the  arrangements 
have  been  subjected  to  so  many  de- 
lays in  the  past  that  additional  ones, 
however  unexpected,  still  might  arise 
and  necessitate  another  postpone- 
ment. 

Each  of  the  major  American  distrib- 
ution companies  will  distribute  one  of 
the  Soviet  films  in  the  agreement. 
Their  release  is  expected  to  follow  the 
premiere  at  intervals. 

August  23  issue  of  "The  American 
Weekly." 

A  cover  story  on  this  Irish  colleen, 
who  is  the  oldest  of  14  children  and 
has  two  children  of  her  own  appears 
in  the  same  issue. 

"That  Kind  of  Woman,"  a  Para- 
mount film  made  in  a  New  York  stu- 
dio and  on  location  sites  in  this  busy 
city,  is  reviewed  in  the  September 
issue  of  "Redbook." 

Sophia  Loren,  Tab  Hunter,  George 
Sanders  and  Keenan  Wynn  are  starred 
in  this  romantic  drama  that  takes 
place  on  Sutton  Place  and  on  railroad 
trains  approaching  Manhattan  Island. 

Walter  Haas 


Co/.  Formally  Asks 
Station  Buy  Approval 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  26.  -  Co- 
lumbia Pictures  Electronics  Co.,  Inc., 
formally  asked  the  Federal  Commu- 
nications Commission  to  approve  its 
purchase  of  Seattle  television  and 
radio  stations. 

Columbia  has  agreed  to  pay  $3,- 
100,000  to  TLF  Broadcasters  and 
Time,  Inc.,  for  television  station 
KTVT  and  radio  station  KDYL  and 
KDYL-FM. 


Hour-Long  'Riverboat' 
Starts  on  NBC  Sept.  13 

Riverboat  sailing  time  on  the  Mis- 
sissippi in  the  1840's  will  be  the  back- 
ground for  the  new  full-hour  weekly 
NBC-TV  series,  "Riverboat,"  starting 
Sunday,  Sept.  13  (7-8  P.M.,  NYT). 

The  title  "role"  of  the  series  is  as- 
signed to  the  Enterprise,  a  100-foot- 
long  sternwheeler.  The  two  starring 
roles  are  played  by  veteran  actor  Dar- 
ren McGavin  ( also  starring  this  season 
on  "Mike  Hammer")  and  newcomer 
Burt  Reynolds. 


Ten  Shirley  Temple 
Films  Readied  by  NTA 

Ten  Shirley  Temple  feature  films 
are  being  made  available  immediately 
for  television  presentation  this  fall  by 
NTA  International,  Inc.,  Harold  Gold- 
man, president,  announced. 

Four  of  the  films  are  new  to  tele- 
vision. These  are  "Dimples,"  "Stow- 
away," "Bright  Eyes,"  and  "Just 
Around  the  Corner."  The  others  are 
"Rebecca  of  Sunnybrook  Farm," 
"Captain  January,"  "Wee  Willie  Win- 
kie,"  "Heidi,"  "Little  Miss  Broadway" 
and  "Poor  Little  Rich  Girl." 


David  Tebet  Named 
To  NBC  Talent  Post 

David  W.  Tebet  has  been  appoint- 
ed director,  talent  relations,  for  the 
NBC  Television  Network,  it  was  an- 
nounced by  David  Levy,  vice-presi- 
dent, NBC  Television  programs  and 
talent. 

Tebet,  who  has  been  the  general 
programming  executive,  will  be  in 
charge  of  NBC-TV's  expanded  talent 
operation  for  the  network's  program 
department. 


'Naked  Truth'  to  Start 
NBC  'Staccato'  Series 

"Staccato,"  half-hour  mystery  series 
starring  John  Cassavetes  in  the  title 
role,  will  be  the  first  of  NBC-TV  Net- 
work's new  series  of  the  1959-60  sea- 
son when  it  premieres  Thursday,  Sept. 
10  (8:30  to  9  P.M.,  EDT). 


ATBC  Gets  TV  Rights 
To  8  Selznick  Films 

The  rights  to  create  and  prei 
new  television  productions  of  eac!: 
eight  motion  pictures  owned  by 
Selznick    Company,    Inc.,  was 
nounced  by  the  National  Broadcag( 
Company. 

The  motion  pictures  are:  "Ii" 
mezzo,"  "Rebecca,"  "Spellbou 
"Portrait  of  Jennie"  "The  Para^ 
Case,"  "The  Farmer's  Daugh^ 
"The  Spiral  Staircase"  and  "No 
ous." 

From  Three  Producers 

The  first  five  of  the  films  listed  vl 
produced  by  David  O.  Selznick 
sonally;  the  next  two  by  Dore  Scb 
and  the  last  by  Alfred  Hitchcock 
the  Selznick  enterprises. 


'Hotel  Paree'  Series 
Bows  on  CBS  Oct.  2 

"Hotel  de  Paree,"  a  new  wci 
half-hour  dramatic  series  set  ags 
the  Colorado  gold  fields  in  the  froi 
era  of  American  history,  v/ith  1 
Holliman  in  the  starring  role, 
have  its  premiere  on  the  CBS  T 
vision  Network  Friday,  Oct.  2  (8, 
9:00  P.M.,  EDT),  it  was  annour. 
by  Oscar  Katz,  vice-president 
charge  of  network  programs.  ■ 

The  series  will  be  sponsored  by 
Kellogg  Company,  represented  by 
Leo  Burnett  Co.,  Inc.,  and  Liggel 
Myers,  represented  by  Dancer-Fitzii 
aid-Sample,  Inc. 


 ■ 

Independent  Televisio 
Promotes  Walter  Ung 

Alvin  E.  Unger  has  been  promo 
to  general  manager  of  the  special  p 
ects  division  of  Independent  TeL 
sion  Corporation,  Walter  Kings! 
president  of  ITC,  announced.  Un 
was  previously  administrative  mana 
of  Arrow  Productions,  the  ITC  d' 
sion  devoted  to  sales  and  progi 
counselling  on  re-run  product.  In 
new  position  Unger  will  continue  v. 
the  administrative  supervision  of  . 
row  Productions.  He  will  also  ti 
over  the  "Jeff's  Colfie"  division  wh' 
handles  the  re-runs  of  the  "Lass 
program. 


il 


Gottlieb  in  New  Post 
With  CBS-TV  Networf 

The  appointment  of  Lester  Gottli 
as  director  of  program  developme 
and  planning.  New  York,  for  the  CI 
Television  Network  was  announc 
by  Oscar  Katz,  vice-president 
charge  of  network  programs.  In 
new  post,  Gottlieb,  a  program  exec 
five  with  the  CBS  Television  Netwc^ 
since  1956,  will  report  directly 
Michael  H.  Dann,  vice-president,  n( 
work  programs,  New  York. 


MOTION  PICTURE 

DAILY 


86,  NO.  42 


NEW  YORK,  U.S.A.,  FRIDAY,  AUGUST  28,  1959 


TEN  CENTS 


olders  Approve  Goldwyn,  77  YeorS  Young,  Retains  His    -Smce  First  of  Year 

inerama  Tie  Great  Enthusiasm  for  Future  of  Films 


o  S-W  Ended; 
ew  Plan  Set 


II  Use  $500,000 
r  Diversification 

i:ockholders  of  Cinerama  Produc- 
i  Corp.  approved  the  plan  to  end 
ing  arrangements  between  the 
pany  and  Stanley  Warner  and  to 
''nd  the  company's  charter  to  per- 
it  to  engage  in  new  enterprises  at 
annual  meeting  here  yesterday  at 
Barbizon  Plaza  Hotel, 
he  plan  calls  for  Stanley  Warner  to 
'  back  to  Cinerama  Prods.  818,793 
es  (79.15  per  cent  of  the  total  out- 
ding)  of  the  latter's  stock  to  be 
cancelled.  In  addition,  Stanley 
ner  will  pay  to  Cinerama  Prods. 
),000  in  cash,  tax  free, 
inerama  Prods,  will  now  turn  over 
.W.  its  license  and  rights  for  the 
iuction  and  exhibition  of  pictures 
:ie  Cinerama  process  and  will  have 
( Continued  on  page  3 ) 

I   '  


mchili  Chairmtsn  in 
)nahue  &  Coe  Changes 

^dward  J.  ChurchiU,  currently  ob- 
ing  his  25th  anniversary  as  presi- 
:  of  the  Donahue  &  Coe  advertis- 

^'agency,  has  announced  that  he  will 
)me  chairman  and  will  continue  as 

•i  executive  officer,  in  one  of  a 
her  of  executive  changes  for  the 
icy.  Donahue  &  Coe  has  long  been 
tified  with  motion  picture  and 
{Continued  on  page  2) 


Ijieophilos  Basil  Dies; 
,>state  Circuit  Pioneer 

special  to  THE  DAILY 

|UFFALO,  Aug.  27.  -  Theophilos 
1  Basil,  66,  Eggersville,  secretary- 
iurer  of  Basil  Enterprises  and  the 
iiyette  Theatre  Corp.,  died  today 
•lillard  Fillmore  Hospital  after  a 
,  illness. 

,a:sil  was  one  of  four  immigrant 
{Continued  on  page  2) 

EVISION  TODAY-page  6 


Belafonte  Signs  for 
Six  Films  with  UA 


By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Aug.  27.-Samuel  Goldwyn  is  77  years  young  today,  he 
told  the  press  at  an  informal  interview  in  his  studio  office.  His  next  project, 
perhaps  two  years  away,  will  be  an  original  story  to  be  written  with  a  Middle 

  East  back- 

ground. 

The  industry 
veteran,  the  pic- 
ture  of  health 
and  \itality  on 
h  i  s  birthday 
with  no 
thoughts  of  re- 
tirement, was 
joined  by  Mrs. 
Goldwyn  at  the 
interview.  Plans 
for  a  world  tour 
starting  next 
month    in  be- 
half of  "Porgy  and  Bess"  openings 
were  disclosed  by  the  producer.  Gold- 
wyn expressed  great  enthusiasm  for 
the  future  of  motion  pictures,  with 
fewer  but  better  films  on  the  horizon, 
{Continued  on  page  2) 


Harry  Belafonte,  singer,  actor  and 
now  motion  picture  producer,  has 
signed  a  contract  with  United  Artists 
to  turn  out  six  pictures  through  his 
own  company,  Harbel  Productions, 
Inc.  The  agreement  extends  over  a 
period  of  nine  years  and  leaves  Bela- 
fonte free  to  make  other  deals  also. 

First  of  the  films  is  already  com- 
pleted and  ready  to  open  in  Chicago 
{Continued  on  page  6) 


Samuel  Goldwyn 


Mirisch,  Seven  Arts 
To  Film  'West  Side' 

The  motion  picture  version  of  "West 
Side  Story,"  hit  Broadway  musical 
show,  will  be  produced  by  the  Mir- 
isch Company  and  producer-director 
Robert  Wise  in  association  with  Se\-en 
Arts  Productions,  it  was  announced 
yesterday  by  Harold  Mirisch,  presi- 
dent of  the  Mirisch  Company,  and 
Wise.  The  film  will  be  released  by 
United  Artists. 

Slated  to  be  one  of  the  highest- 
budeeted  productions  ever  made  un- 
{ Continued  on  page  6) 


Houston  Writer  Backs 
'Anatomy'  for  Adults 

special  to  THE  DAILY 

HOUSTON,  Aug.  27.  -  Paul  Hoch- 
uli,  amusements  editor  of  the  Houston 
Press,  championed  the  right  of  adults 
to  seek  their  own  film  entertainment 
after  City  Councilman  George  Mont- 
gomerv  urged  the  citv  to  censor 
"Anatomy  of  a  Murder, '  current  at 
the  Majestic  Theatre  here,  an  Inter- 
{Continued  on  page  6) 


'M.  P.  Herald'  to  Sponsor  Third  Series 

Of  Merchandising  Conferences  in  New  York 

Motion  Picture  Herald  will  sponsor  a  third  series  of  Merchandising  Con- 
ferences, to  be  held  in  conjunction  with  major  distributors,  and  scheduled 
for  September  23,  24  and  25.  As  in  the  case  of  the  past  two  highly  successful 
conferences,  each  company  will  screen  a  top  film  from  its  coming  release 
schedule,  and  the  film  will  be  the  subject  of  subsequent  and  exhaustive  dis- 
cussion by  company  representatives  and  the  theatre  advertising  and  publicity- 
men  present. 

Attesting  to  the  value  of  the  Merchandising  Conferences,  the  Schine  Circuit 
intends  using  attendance  at  the  Conferences  as  a  prize  in  a  current  showman- 
ship contest.  According  to  Seymour  L.  Morris,  circuit  promotional  chief,  the 
contest  will  end  right  after  Labor  Day,  and  a  manager  from  each  of  the  five 
divisions  will  be  selected  to  accompany  his  division  manager  to  New  York. 
The  circuit  expects  to  have  about  15  men  in  attendance,  headed  by  Morris 
and  his  assistant,  Sy  Evans.  The  schedule  of  films  and  specific  dates  will  be 
announced  shortly. 


^Family'  Film 
Output  Seen 
On  Increase 

FEBNO  Scans  99;  Calls 
49  Suitable  for  All  Ages 


Since  the  first  of  the  year  the  Holly- 
wood film  industry,  in  the  opinion  of 
the  Film  Estimate  Board  of  National 
Organizations,  has  turned  out  a  great- 
er proportion  of  family  film  entertain- 
ment and  pictures  suitable  for  young 
people  than  at  any  time  in  the-  past 
decade,  the  Motion  Picture  Associa- 
tion of  America  reported  yesterday. 

The  Film  Estimate  Board  prepares 
and  circulates  reviews  of  practically 
all  films  released  theatrically  in  the 
United  States.  Some  forty  million 
women  throughout  the  country  are 
represented  through  the  11  national 
organizations  participating  in  FEB- 
NO. In  their  reviews,  published 
monthly,  diey  recommend  a  classifi- 
cation for  each  film,  denoting  its 
suitability  for  children,  family,  young 
{Continued  on  page  6) 


70  More  Theatres  Join 
New  Maryland  T.O.A. 

Theatre  Owaiers  of  America  report- 
ed ^-esterday  that  10  more  theatres 
have  become  members  of  its  recently 
formed  Maryland  Theatre  Owners 
Ass'n. 

Early  this  month,  Meyer  Le\'enthal, 
president  of  Alhed  Theatre  Owners  of 
Maryland,  termed  the  formation  of  the 
rival  TOA  unit  in  Maryland  a  "dis- 
service" and  suggested  in  a  letter  to 
George  Kerasotes,  TOA  president,  that 
the  new  organization  be  disbanded. 

Leventhal's  letter  was  followed  by 
{Continued  on  page  2) 


Pa.  Censor  Bill  Sent 
To  Appropriations  Unit 

Special  to  THE  DAILY 

HARRISBURG,  Pa.,  Aug.  27.- 
Senate-approved  legislation  setting  up 
a  svstem  of  hsting  the  first  showlnc;  of 
a  motion  picture  for  censorship  pur- 
poses was  recommitted  yesterday  to 
the  House  appropriations  committee 
{Continued  on  page  6) 


2 


Motion  Picture  Daily 


Friday,  August  28,  ijjg 


PEHSDML 
MEIVTIDIV 


JOSEPH  E.  LEVINE,  president  of 
*J  Embassy  Pictures,  and  Sidney 
Blumenstock,  vice  -  president,  left 
here  yesterday  for  the  Coast. 

• 

David  A.  Lipton,  Universal  Pic- 
tures vice-president;  Stan  Margulies, 
Bryna  Productions  advertising-pub- 
licity head,  and  Kirk  Douglas  will 
return  to  Hollywood  over  the  week- 
end from  New  York. 

• 

Norman  Panama,  Paramount  pro- 
ducer, returned  to  Hollywood  yester- 
day from  England. 

• 

Allen  M.  Widem,  film  commenta- 
tor of  the  Hartford  Times,  now 
vacationing,  will  arrive  today  in  Gross- 
inger's,  N.  Y. 

• 

LoTHAR  Wolff,  British  producer, 
returned  to  London  from  New  York 
yesterday  via  B.O.A.C. 

• 

John  Michael  Hayes,  screen  writ- 
er, has  left  Hollywood  for  his  home  in 
Maine. 

• 

Margareta  Akermark,  circulation 
director  of  the  Museum  of  Modem  Art 
Film  Library,  will  leave  New  York  to- 
morrow for  Stockholm,  Sweden,  to  at- 
tend the  Congress  of  the  International 
Federation  of  Film  Archives. 

• 

Marcello  Girosi,  producer,  has  ar- 
rived in  Hollywood  from  Italy. 
• 

Joseph  Shulman,  attorney  for 
Shulman  Theatres,  Hartford,  has  re- 
turned there  from  Europe. 

Barbara  Fay  Greenberger, 
daughter  of  Sam  Greenberger,  own- 
er of  the  Cedar-Lee  and  other  Cleve- 
land theatres,  was  married  in  the  Tem- 
ple on  the  Heights  there  to  Philip  Ar- 
thur Arian. 


Att:  ALL  THEATRES 

...it's  SCREEH 
TimE!  Q 

NATIONAL  SCREEN'S  8 
BIG  NEW  PROMOTIONAL  3 
BUSINESS  BUILDER  ^ 

^OUn^  copy  available  at  your  Q 

NATIONAL  SCREEN  EXCHANGE  Q 


Goldwyn  Fete 


{Continued  from  page  1 ) 
and  everyone  in  Hollywood  trying  to 
do  better  things. 

Goldwyn  said  he  hoped  "Porgy  and 
Bess"  would  inspire  producers  to  bring 
better  music  to  the  screen  instead  of 
"Rock  and  Roll." 

The  producer  expressed  concern 
over  "runaway  production,"  when  all 
that  might  be  necessary  would  be 
the  filming  of  some  location  shots 
abroad.  If  more  films  are  made  out  of 
the  country,  studios  will  have  to  rely 
on  television  production,  he  added. 

Goldwyn  stated  he  was  opposed  to 
censorship,  placing  the  duty  on  pro- 
ducers to  use  good  taste  in  telling  a 
story,  as  well  as  honesty  in  adver- 
tising media.  He  called  attention  to 
the  fact  he  has  never  had  a  film 
turned  down  by  censors. 

Other  than  his  "Porgy  and  Bess" 
production,  Goldwyn  considered  "The 
Best  Years  of  Our  Lives"  and  "Wuth- 
ering  Heights"  as  his  most  outstanding 
efforts. 

He  reported  many  offers  for  his  pre- 
'48  films  for  television,  involving  ap- 
proximately 52  films,  but  no  deals 
signed. 

Concluding  the  interview  Goldwyn 
said  "God  has  been  good  to  me,  pic- 
tures have  been  good  to  me,  and  the 
people  have  been  good  to  me." 

NAC-Allied  '60  Meeting 
Contracts  Are  Signed 

special  to  THE  DAILY 
CHICAGO,  Aug.  27.-Jack  Kirsch, 
president  of  Allied  Theatres  of  IIU- 
nois,  and  1960  national  Allied  general 
convention  chairman,  announced  to- 
day that  contractual  arrangements  for 
the  joint  NAC-National  AlHed  con- 
vention and  trade  show  in  1960  have 
been  completed. 

Active  preparations  for  this  joint 
convention  and  trade  show  scheduled 
to  be  held  at  the  Conrad  Hilton  Hotel 
here,  Nov.  6-10,  1960,  will  begin  fol- 
lowing the  1959  conventions  of  the 
National  Association  of  Concession- 
aires and  National  Allied,  according  to 
Kirsch. 


Theophilos  Basil  Dies 

L  Continued  from  page  1 ) 
brothers  who  became  leaders  in  the 
motion  picture  theatre  field  in  western 
New  York.  After  first  operating  a  can- 
dy business,  they  founded  a  theatre 
circuit  which  pioneered  construction 
of  neighborhood  film  houses  here. 

Basil  is  survived  by  his  wife,  An- 
gelike;  five  sons,  two  grandchildren 
and  two  brothers.  The  funeral  will  be 
Saturday  with  prayers  at  1  o'clock  in 
the  Funeral  Home,  3070  Delaware 
Ave.,  Kenmore,  and  a  service  in  the 
Hellenic  Church  of  the  Annunciation 
at  2.  Burial  will  be  in  Elmlavvn  Ceme- 
tery. 


Dr.  W.  R.  G.  Baker 


Dr.  fiatrer  to  Receive 
SMPTE  Sarnott  Award 

Dr.  Walter  R.  G.  Baker,  president, 
Syracuse    University   Research  Cor- 
poration, has  been  named  recipient 
of    the  David 
Sarnoff  Gold 
Medal  Award 
of  the  Society 
of  Motion  Pic- 
ture and  Tele^ 
vision  Engi- 
neers for  meri- 
torious achieve- 
ment   in  tele- 
vision engineer- 
ing. 

I  n  making 
the  award,  the 
Society  cited 
D  r.  Baker's 

"long  career  in  electronics,  which  ac- 
tually started  before  the  field  was 
recognized  as  electronics,"  and  praised 
his  achievements  as  chairman  of  the 
National  Television  System  Commit- 
tee which  worked  out  the  technical 
standards  which  have  since  been  ac- 
cepted by  the  FCC  as  the  basis  of 
the  commercial  television  system  of 
the  United  States. 

Presentation  of  the  Sarnoff  medal 
will  take  place  during  the  86th  semi- 
annual SMPTE  convention  Oct.  5-9 
at  the  Statler  Hilton  Hotel  here. 

Dr.  Baker  recently  retired  from  the 
General  Electric  Company  where  he 
had  been  a  vice-president  in  charge 
of  all  electronic  activities  and  a  con- 
sultant to  the  company's  executive 
office. 

Dr.  Baker  is  a  member  of  the  Na- 
tional Research  Council,  the  Army 
Scientific  Advisory  Panel,  the  Elec- 
tronics Division,  American  Ordnance 
Association,  and  Civilian  Chairman 
of  the  Signal  Corps  Research  and 
Development  Advisory  Council.  Also, 
he  is  chairman  of  the  National  Tele- 
vision Stereophonic  Committee's  Ad- 
ministrative Committee. 

He  is  a  Fellow  Member  of  the 
Standards  Engineering  Society,  the 
American  Institute  of  Electrical  En- 
gineers and  the  Institute  of  Radio 
Engineers. 


Ten  More  Jo 


Elect  3  to  I.F.I.D.A. 

Executive  Committee 

The  board  of  directors  of  the  re- 
cently formed  Independent  Film  Im- 
porters arid  Distributors  of  America 
has  elected  Richard  Brandt  of  Trans 
Lux  Distributing  Corp.,  Daniel  Fran- 
kel,  Zenith  International  Film  Corp., 
and  Jack  Ellis,  Ellis  Films,  Inc.,  to 
the  executive  committee,  which  will 
be  the  steering  group. 

The  executive  committee  an- 
nounced that  the  first  action  of 
I.F.I.D.A.  will  be  to  appoint  a  paid 
executive  director  and  then  appoint 
committees  for  the  work  that  faces 
the  organization  in  the  near  future. 


( Continued  from  page  1 ) 

a  lengthy  statement  from  AT 
Washington  headquarters  critit 
recent  TOA  representations  on  a  v 
ty  of  subjects,  one  of  them  bein 
claim  to  the  largest  membershi 
any  exhibitor  organization. 

John  G.  Broumas  is  president  o 
new  Maryland  TOA.  Among  th. 
new  member  theatres  announcec 
lOA  headquarters  here  yesterda\ 
Broiunas's  Tivoli  Theatre  in  Fr. 
ick,  and  his  Maryland  Theatre  in  Ciu 
berland.  The  other  new  membei 
Maryland  and  national  TOA  are 

Harold     DeCraw     of  Penii 
Amusements,  the  Super  50  Dri\  „ 
at  Cambridge;   William  J.  FiscW. 
Cariin   Theatre    Corp.,   the  Cari's 
Drive-In  in  Baltimore;  Samuel 
lits.  Cross  Roads  Drive-In  of  Dei  n 
Douglas  W.  Connellee,  Elk  Th<  i 
in  Elkton  and  New  Theatre  in  A;i 
deen;  William  G.  Myers,  Poconfe 
Drive-In  in  Pocomoke;   and  G.iA. 
Brehm,    Edmondson    Drive-In  W 
Eldridge  Drive-In,  both  Baltimor  [ 


n 


Churchill  Chairman 

( Continued  from  page  1 )  jfc 

theatre  advertising  accounts,  anl 
others.  ^, 

ChurchiU  told  an  interviewer  4* 
the  move  is  "the  first  in  a  progres|K 
program  through  which  he  hoed 
eventually  to  be  able  to  retire,  '.'piii- 
bly  in  a  few  years."  (i 

Donald  E.  West,  who  joined  |e 
agency  three  years  ago,  was  naild 
president;  Walter  Weir,  former  |. 
ecutive  vice-president,  has 
named  chairman  of  the  execu!;te 
committee;  William  H.  Schneider,  [b- 
merly  a  vice-president  in  chargejf 
creative  services,  becomes  execu'le 
vice-president.  Joining  the  agencyis^ 
senior  vice-president  in  charge 
creative  services  is  Judson  Irish,  !r- 
merly  senior  vice-president  and  c  i- 
tive  director  at  the  Ogilvy,  Bensoi& 
Mather  agency. 

Oliver  A.  Kingsbury  was  appot- 
ed  administrative  vice-president  d 
general  manager. 

Additionally,  A.  B.  Churchill 
Bertram  S.  Nayfack,  vice-preside 
have  been  elected  to  the  board.  Sti 
Cowan,  Jack  Rosenthal  and  G( 
Arthur,  vice-presidents,  were  elec 
to  the  executive  committee. 


I 


NEW  YORK  THEATRI 


i— RADIO  CITY  MUSIC  HALL— 

Rockefeller  Center  •  Ci  6-4600 

GARY  EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

In  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  •  Technicolor* 
and  B<LA  HEW  STAGt  SPECTACLE  "SUMMER  FESTIV<1" 


iriday,  August  28,  1959 


Motion  Picture  Daily 


3 


To  promote  "The  Blue  Angel,"  which  opens  at  the  Paramount  Theatre  here 
Sept.  4,  20th  Century-Fox  yesterday  erected  what  it  called  the  largest  outdoor 
sign  in  company  history  atop  the  theatre  marquee.  Featured  are  nine  19-foot 
figures  of  May  Britt,  star  of  the  film.  The  already  celebrated  cut-out  of  Miss 
Britt  as  the  dance-hall  girl  from  the  Jack  Cummings  production  attracted  on- 
lookers for  the  better  part  of  the  morning  as  workmen  put  up  the  sign.  As 
an  additional  inducement  to  passers-by,  the  red-garter  worn  prominently  by 
the  girl  has  been  painted  in  the  da-glo  process  so  that  it  will  give  the  effect 
of  glowing  in  the  dark. 


|)cfffnerfz  to  Hold  Ohio 
'link  on  'Blue'  f  ilms 

special  to  THE  DAILY 
CLEVELAND,   O.,  Aug.  27.-In- 

"itations  to  a  special  merchandising 
inic  have  been  extended  to  theatre 
lanagers  in  the  northern  Ohio  area 
y  Ray  Schmertz,  branch  manager  of 
le  20th  Century-Fox  Cleveland  ex- 
lange.   The    showmanship  seminar 

:  ill  be  held  here  on  Aug.  31  and 
■ill  center  on  the  merchandising  cam- 
paigns of  "Blue  Denim"  and  "The 

■Ave  Angel." 

I)        Trailers  to  Be  Screened 

!  The  program  will  include  the 
'';reenings  of  the  films  personalities 
'•ailers,  featuring  Carol  Lynley  and 
lay  Britt;  and  outlining  of  the  film 
ompany's  complete  plans  on  each 
Im;  television  and  radio  spots  and 
railers  for  each.  In  addition,  several 
'spects  of  the  merchandising  cam- 
aign  on  "A  Private's  Affair"  will  be 
-iscussed. 

Exploration  of  new  merchandising 
lethods  will  be  conducted  with 
lerchandising  specialists  of  news- 
apers,  radio  and  television.  While 
articular  emphasis  will  be  given  to 
le  projected  campaigns  of  the  pic- 
jres  screened,  time  has  been  allotted 
!i(i)r  a  roundtable  discussion  on  meth- 
ds  to  stimulate  interest  in  local 
musement  pages. 

Pledges  from  14  Circuits 

])i  ° 

i(|  Circuits  who  have  indicated  their 
ipport  and  who  will  send  represen- 
litives  include:   Loew's,  Balaban  & 

itatz,  Jamestown  Amusement,  Stanley 
:^^arner   Theatres,    Schine  Theatres, 

[Armstrong  Circuit,  Selected  Theatres, 

iiLSSociated  Theatres,  West  Virginia 
;"heatrical  Ent.,  Northio  Theatre  Cir- 

;)iuit,  Skirball  Theatres,  General  Thea- 

ires,    Washington    Theatre  Circuit, 

iilodern  Theatres, 
s   

U'  Trio  Escape  Serious 
loinjury  in  O.  Car  Crash 

special  to  THE  DAILY 
"  CLEVELAND,  Aug.  27.-Michael 
lordon,  director  of  Universal's  "Pil- 
)w  Talk";  Peter  Rosian,  Universal 
;gional  division  manager  here,  and 
^|)uke    Hickey,    Universal  publicity 
representative,  narrowly  escaped  seri- 
us  injury  in  an  automobile  accident 
lis  week  while  driving  to  the  Cleve- 
ind  Variety  Club  golf  tournament  at 
'-'  ake  Forest  Country  Club  in  Hudson. 

She  car  in  which  they  were  riding 
'as  completely  demolished  in  a  three- 
jr  collision,  precipitated  when  the 
"Im  men's  car  was  struck  from  the 
■  -jar  as  they  halted  the  car  for  a  traf- 
c  signal. 

Gordon  and  Rosian  suffered  neck 
nd  back  strain  and  Hickey  a  minor 
!g  injury.  None  was  hospitalized. 

j^rospect  Buys  Company 

' '  Prospect  Press,  well  known  producer 
f.  many  motion  picture  press  books 
ad  other  promotional  material,  has 

I  cquired  the  A.  L.  Reid  Printing  Corp. 
he  two  plans  will  be  combined  in  one 

i  )cation  in  the  near  future. 


Plans  De  Luxe  Showcase 
In  N.  O.  Neighborhood 

special  to  THE  DAILY 

NEW  ORLEANS,  Aug.  27.  -  The 
Panorama  Theatre,  New  Orleans'  only 
theatre  equipped  for  Todd-AO  and 
70mm  exhibition,  will  close  Sept.  20 
and  its  equipment  will  be  moved  to 
the  outlying  Patio,  joy  N.  Houck,  own- 
er of  both  theatres,  announced. 

The  Panorama  must  be  vacated  by 
Sept.  30  to  make  way  for  construction 
of  a  27-story  office  building  on  the 
site. 

Houck  said  he  plans  to  convert  the 
Patio  into  one  of  the  finest  neighbor- 
hood road-show  theatres  in  the  nation. 
It  will  have  a  "drive  under"  auto  en- 
trance so  that  patrons  can  leave  their 
cars  at  the  door  and  have  them  parked 
by  uniformed  doormen.  It  will  have 
better  facilities  than  the  Panorama 
because  it  has  no  balcony  and  there- 
fore has  a  straighter  projection  angle. 
After  Todd-AO  is  installed  it  will  have 
800  seats,  while  the  Panorama  had 
about  1,000.  He  anticipates  that  the 
showcase  will  be  ready  for  a  Thanks- 
giving opening. 

Rosenfield  Off  Today 
To  Coast  for  Meetings 

Jonas  Rosenfield,  Jr.,  Columbia  Pic- 
tures executive  in  charge  of  advertis- 
ing and  publicity,  leaves  for  Holly- 
wood today  for  conferences  with  Sam- 
uel Goldwyn  on  the  next  wave  of 
openings  for  "Porgy  and  Bess."  Rosen- 
field will  be  accompanied  by  William 
Schneider,  executive  vice-president  of 
Donahue  &  Co,  national  advertising 
agency. 

While  there,  they  will  also  meet 
with  Samuel  J.  Briskin,  vice-president 
in  charge  of  Columbia  studio,  and 
other  officials,  including  studio  adver- 
tising-publicity director  John  Flinn 
and  publicity  manager  Bob  Good- 
fried,  as  well  as  producers  based 
there.  They  will  confer  on  promotion 
campaigns  for  forthcoming  Columbia 
product. 


Dallas  WOMPI  Donates 
To  Will  Rogers  Hospital 

special  to  THE  DAILY 

DALLAS,  Aug.  27.-The  Dallas 
chapter  of  Women  of  the  Motion  Pic- 
ture Industry  observed  Will  Rogers 
Memorial  Hospital  Month  at  their  lun- 
cheon meeting  at  the  White  Plaza 
Hotel  today.  R.  J.  O'Donnell,  vice- 
president  of  Interstate  Theatres,  ad- 
dressed the  group  as  chairman  of  the 
board  of  the  Will  Rogers  Hospital  at 
Saranac,  N.  Y. 

Vliss  Etta  Sims,  Warner  Brothers, 
who  is  chairman  of  the  local  drive, 
estimated  that  $200  was  contributed. 
Mrs.  Lorena  Cullmore,  Columbia,  who 
is  a  national  associate  chairman  of  the 
drive,  will  send  a  check  for  the  amount 
collected  to  the  WOMPI  convention 
in  Jacksonville,  Fla.,  Sept.  11-13,  to 
be  added  to  the  national  contributions. 

A  part  of  today's  program  was  giv- 
en over  to  a  taped  recording  round 
table  discussion  between  patients  and 
doctors  at  the  Will  Rogers  Hospital. 
Special  guests  introduced  were  Danny 
Costello,  leading  man  of  the  current 
State  Fair  musical,  "Bells  Are  Ring- 
ing," and  Mrs.  Kimesha  Cohen,  ex- 
patient  of  the  Will  Rogers  Hospital. 

WOMPI  president  Miss  Thelma  Jo 
Bailey,  Allied  Artists,  presided. 

Reports  'Denim'  Forums 
In  Midwest  a  Success 

special  to  THE  DAILY 

CINCINNATI,  Aug.  27.  -  J.  E. 

Watson,  advertising  representative  for 
20th  Century-Fox  in  this  area,  re- 
ports successful  "Blue  Denim"  dis- 
cussion forums  have  been  concluded 
at  Lexington,  Ky.,  Indianapolis,  Ind., 
Cincinnati  and  Columbus,  Ohio, 
where  the  panel  discussion  following 
the  screening  was  carried  on  the 
Columbus  Town  Meeting  of  the  Air 
telecast.  Prominent  judges,  educators 
and  lay  representatives  participated 
as  panel  members.  In  early  Septem- 
ber Watson  will  conduct  another 
meeting  in  Charleston,  West  Va. 


Cinerama  Tie 


(  Continued  from  page  1 ) 

no  further  interest  in  the  Cinerama 
exhibition  and  production  operations 
of  S.W.,  nor  in  the  five  Cinerama  films 
already  produced. 

Cinerama  Prods,  has  no  intention  of 
remaining  in  the  motion  picture  busi- 
ness, Milo  J.  Sutliff,  president,  told  the 
stockholders  yesterday.  "Under  our 
deal  with  Stanley  Warner,"  he  said, 
"Cinerama  Prods,  had  no  chance  of 
of  making  money.  Now  we  have 
$.500,000  in  cash  and  several  thousand 
stockholders.  We  have  an  opportunity 
to  diversify,  to  get  into  a  growth  busi- 
ness." 

Several  Moves  Weighed 

Sutliff  said  the  company  is  consid- 
ering several  possibilities  of  diversifi- 
cation and  has  had  offers  to  buy  firms 
in  the  radio  and  electronic  fields. 
"While  we  have  no  definite  plans  at 
the  moment,  we  will  make  a  decision 
soon,"  he  added. 

In  other  action  yesterday  stockJiold- 
ers  re-elected  the  present  board  mem- 
bers. They  are  Leonard  E.  Edelman, 
Theodore  R.  Kupferman,  Irving  N. 
Margolin,  Charles  B.  Riplev,  Joseph 
L.  Skozen,  Ira  Stevens  and  Sutliff. 

The  directors,  who  were  reelected, 
convened  immediately  following  the 
stockholders  meeting. 

$2,568,000  for  'North' 
In  First  139  Bookings 

"North  by  Northwest"  has  already 
grossed  $2,568,000  at  the  box-office  in 
its  first  139  engagements,  according  to 
reports  compiled  this  week  by  M-G-M. 
The  picture  has  amassed  $1,270,000  in 
its  first  weeks,  $616,000  in  second 
weeks  in  68  situations  and  $400,000 
in  27  third  weeks. 

The  United  Artists  Theatre  in  Chi- 
cago is  now  into  its  ninth  week,  to  lead 
the  holdovers.  At  Radio  City  Music 
Hall,  it  set  all-time  records  in  its  first 
two  weeks  and  is  continuing  to  pile  up 
huge  grosess  as  it  started  its  fourth 
weeK  yesterday. 

Nationally,  "North  by  Northwest" 
is  showing  greater  holdover  power 
than  last  year's  box-ofBce  champion, 
"Cat  on  a  Hot  Tin  Roof,"  M-G-M 
said. 


Add  Hoff  to  N.E.  Allied 
Convention  Speakers 

special  to  THE  DAILY 

BOSTON,  Aug.  27.  -  J.  Robert 
Hoff,  president  of  Ballantyne  Equip- 
ment Co.  and  head  of  Motion  Picture 
Investors,  Inc.  has  been  added  to  the 
list  of  speakers  at  the  two-day  con- 
vention of  Independent  Exhibitors, 
Inc.  and  Drive-in  Theatres  of  New 
England  at  the  Hotel  Mayflower,  Ply- 
mouth, Mass.,  on  September  16-17. 

Hoff  is  expected  to  address  the 
group  on  the  second  afternoon  along 
with  Joseph  E.  Levine  of  Embassy 
Films,  and  Irving  Dollinger  of  Na- 
tional Allied.  All  indications  point  to 
a  record  attendance  at  this  annual 
convention,  according  to  Carl  Gold- 
man, convention  coordinator. 


IS  NOW  THE 

BIG  TALK 

OF  THE  ENTIRE 
INDUSTRY! 


Preview  patrons 
literally  rocked 
with  laughter  for 
105  minutes!... 
Indications  couldn't 
be  stronger  that 
exhibitors  themselves 
will  be  laughing 
ALL  THE  WAY 
TO  THE  BANK!.,? 
Doris  Day  delivers 
a  sparkling  performance 
in  one  of  the  best 
romantic  comedy  roles 
tackled  by  a  female !" 

^MOTION  PICTURE  DAIL  Y 


Pillow  Talk'  is  U-I's 
hilarious  moonshot  fo: 
top  boxoffice  grosses . 
it  is  sure 
to  hit  the  target! 
Rock  Hudson  becomej 
one  of  the  best 
light  comedians 
in  the  business. 
He  has  acquired  a 
playfulness  reminiscei 
of  Gary  Grant,  with 
ability  to  handle 
droll  double  entendre 
gags  equal  to  Gable's !' 

-HOLLYWOOD  REPORTEi 


''For  once,  two  reviewers  agree— to  the  very  word! 


A.  comedy 

to  be  laughed  at . . , 

ijy  the  adults, 

;he  juniors 

md  the  exhibitor 

)N  HIS  WAY 

fO  THE  BANK!. . .* 

I  money  attraction 

n  every  sense 

t)f  the  term!" 

-FILM  DAILY 

Universal  has  a 
jsock  boxoffice 
j3omedy  in 
Pillow  Talk'!'' 

-DAILY  VARIETY 


CO-STARRING 


TDI 


RPCIC  HUDSON 
Doa'S  DAY 


...THE  PERFECT  PAiR.  FOR,.., 


.../rS  WHAT  GOES  ON. ..WHEN  THE  LIGHTS  GO  OFF! 

RITTER 


WITH  NICK  ADAMS -MARCEL  DALIO- JULIA  MEADE  Directed  by  MICHAEL  GORDON 
Screenplay  by  STANLEY  SHAPIRO  and  MAURICE  RICHLIN  •  Produced  by  ROSS  HUNTER  and  MARTIN  MELCHER 
ANARWIN  PRODUCTION  •  A  UNIVERSAL-INTERNATIONAL  RELEASE  IN  Eastman  COLOR  '  CINEMASCOPE 


Motion  Picture  Daily 


Friday,  August  28,  Ijj 


Television  Joday 


'Three  Man  Sub'  Set 
By  Sfeffe,  Screen  Gems 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  27.-Herbert 
B.  Leonard's  Steffe  Productions  will 
produce  "Three  Man  Sub,"  a  new 
television  series  of  39  films  in  partner- 
ship with  Screen  Gems.  Leonard  will 
personally  produce  and  has  set  Jerry 
Thomas  as  executive  in  charge  of 
production  as  soon  as  Thomas  com- 
pletes his  assignment  as  assistant  pro- 
ducer of  Leonard's  "Rescue  8"  series. 
Stirling  Silliphant  will  write  the  first 
two  segments. 

Leonard  proceeds  to  Nassau  this 
week  from  Florida  to  work  out  un- 
derwater filming  arrangements  for  a 
Dec.  1  shooting  date.  He  then  planes 
to  England  and  Italy  to  scout  location 
sites  for  "Three  Man  Sub,"  portions 
of  which  will  be  filmed  in  those  coun- 
tries. 


Keel  to  Head  Cast  of 
'Jerome  Kern  Toast' 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  27.-Howard 
Keel  will  head  the  all-star  cast  which 
will  appear  in  "A  Toast  to  Jerome 
Kern,"  90-minute  musical  extravagan- 
za to  be  telecast  over  NBC-TV,  Tues- 
day, Sept.  22. 

The  special,  one-time-only  produc- 
tion, live  and  in  color,  will  bring  to 
television  the  musical  magic  of  Jerome 
Kern,  whose  melodies  have  been 
favorites  for  three  generations.  The 
United  States  Brewers  Foundation  is 
sponsor  of  the  show,  which  will  be 
produced  by  Robert  Wells  and  direct- 
ed by  Greg  Garrison.  Musical  director 
will  be  Paul  Weston. 


Disney  'Babes'  to  Be 
TV  Live-Action  Musical 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  27.-A  new 
version  of  Victor  Herbert's  "Babes  in 
Toyland"  is  being  created  by  Walt 
Disney,  his  first  live-action  musical. 
New  lyrics  by  Mel  Leven  integrated  to 
the  plot  and  advancing  its  action 
have  been  set  to  Victor  Herbert's  orig- 
inal music.  Human  characters  will  ap- 
pear in  cartoon-like  settings,  sharing 
Toyland  adventures  with  animated 
toys.  The  program  is  being  produced 
and  directed  by  Ward  Kimball. 


Felton  Producer  of 
CBS  Drama  Workshop 

Norman  Felton  has  been  appointed 
executive  producer  of  the  CBS  Tele- 
vision Network  Drama  Workshop,  it 
was  announced  by  William  Dozier, 
vice-president  in  charge  of  programs, 
Hollywood,  for  the  network.  Felton 
will  be  assisted  by  Sherman  Marks 
and  Joseph  Gantman,  who  will  func- 
tion as  co-producers  of  a  group  of  the 
workshop  projects. 

Felton  has  worked  in  theatre,  televi- 
sion and  radio,  and  has  been  associat- 
ed with  such  top  TV  series  as  "Stu- 
dio One,"  "The  United  States  Steel 
Hour,"  and  "Robert  Montgomery  Pre- 
esnts."  He  is  currently  executive  pro- 
ducer with  the  CBS  network  in  Holly- 
wood. 


Houston  Writer 

(Continued  from  page  1) 

state  circuit  house.  Montgomery  said 
the  picture  has  "filthy  words  and  a 
filthy  plot." 

Hochuli  wrote:  "I  admit  there  are 
words  and  phrases  used  I  hadn't 
heard  before  coming  from  a  movie 
screen.  However,  there's  nothing  lewd 
or  nasty  about  the  picture.  In  addi- 
tion, Al  Lever  and  the  rest  of  his 
Interstate  Theatres  staff  have  gone  all 
out  to  keep  the  picture  on  the  adult 
plane.  It's  plainly  stated  in  all  ad- 
vertising, and  those  cut-rate  cards  for 
teen-agers  and  younger  have  been 
suspended. 

"Allah  knows,  I  suffered  through 
those  rock  'n'  roll  and  so-called  hor- 
ror double  features  that  cater  to  the 
kids.  Certainly,  as  an  adult  I  am  en- 
titled to  see  adult  pictures  that  fit 
my  entertainment  mentality,  to  the 
exclusion  of  the  younger  set.  Movie- 
makers have  just  as  much  an  obliga- 
tion to  my  generation  as  it  has  to  the 
younger.  Give  us  the  type  of  pic- 
tures we  want  to  see  and  we'll  go 
to  the  theatre,  too. 

"Here  of  late  the  movie  industry 
has  tried  to  do  just  that,  And  with 
considerable  success.  The  box  office 
has  reflected  that." 


Pa.  Censor  Bill 

(Continued  from  page  1) 

for  further  study,  after  having  been 
reported  out  by  the  rules  committee 
earlier. 

The  bill,  which  provides  for  disap- 
proval of  fihns  by  a  Penns)'lvania 
State  Board  of  Motion  Picture  Control 
considered  obscene  or  unsuitable  for 
children,  and  of  advertising  matter 
used  I'n  cormection  therewith,  is  ex- 
pected to  be  re-reported  within  the 
next  week  or  two  with  amendments, 
after  which  it  will  go  to  the  House  for 
a  vote.  Its  passage  is  regarded  as 
certain. 

The  measure  would  also  set  up  a 
system  of  registration  of  exhibitors, 
sellers,  lessors  and  users. 

The  bill  had  to  be  recommitted  to 
the  appropriations  committee  because 
it  provides  for  expenditures  for  setting 
up  the  new  censor  board  and  for  pay- 
ment of  salaries  to  members. 

In  other  developments,  the  Senate 
by  a  vote  of  50-0  approved  two 
measures  which  would  increase  penal- 
ties for  distributing  or  showing  ob- 
scene matter  and  define  present  laws 
to  overcome  legal  objections.  The 
measures  were  returned  to  the  House 
for  concurrence  in  Senate  amend- 
ments which  reduced  a  proposed  in- 


'Family'  Films 

( Continued  from  page  1 ) 

people,  mature  young  people  and 
adults. 

Of  some  99  films  reviewed  in  the 
first  six  months  of  1959,  49  were 
classified  as  suitable  for  children, 
family  and  young  people. 

Mrs.  Dean  Gray  Edwards,  national 
motion  picture  chairman.  General 
Federation  of  Women's  Clubs,  said: 
"Our  members  look  for  and  enjoy 
good  family  entertainment  in  their 
local  theatres,  and  we  would  en- 
courage the  Hollywood  producers  to 
give  us  more  of  them.  People  of  all 
ages  can  enjoy  and  appreciate  pic- 
tures like  Tt  Happened  to  Jane,'  'torn 
thumb,'  'The  Big  Circus'  and  'The 
Shaggy  Dog.'  Such  movies  mean  fun 
for  everyone!" 

Cites  Four  for  Praise 

Mrs.  Alfonso  Gaimari,  state  pre- 
view chairman,  American  Association 
of  University  Women,  remarked:  "In 
my  opinion  we  are  most  fortunate  to 
have  a  movie  industry  which  is  re- 
sponding to  the  expressed  need  for 
more  mature  film  entertainment.  We  ' 
believe  that  movies,  like  books  and 
music,  must  be  selected  with  care  and 
discrimination.  The  recent  unfor- 
tunate emphasis  on  some  weaker  pic- 
tures fails  to  give  due  praise  to  the 
remarkably  well-presented  theatre 
exemplified  by  such  pictures  as  'This 
Earth  Is  Mine,'  'A  Hole  in  the  Head,' 
'North  by  Northwest,'  and  'Porgy  and 
Bess'." 

Mrs.  Jesse  Bader,  national  motion 
picture  chairman,  Protestant  Motion 
Picture  Council,  commented:  "We  ad- 
mire the  sincere  and  talented  Holly- 
wood producers  who  provide  us  with 
entertainment  which  also  ennobles 
the  mind  and  spirit.  We  believe  there 
will  always  be  a  need  for  recreation 
in  our  lives,  but  we  also  know  that 
entertainment  can  be  enlightening 
and  uplifting.  Such  courage  and 
beauty  of  the  human  spirit  as  one  can 
behold  in  pictures  like  'The  Big  Fish- 
erman,' "The  Five  Pennies,'  'The 
Nun's  Story'  and  'The  Diary  of  Anne 
Frank'  represent  an  earnest  effort  on 
the  part  of  Hollywood  to  satisfy  the 
most  morally  discriminating  audi- 
ences." 


Mirisch,  Seven  Arts 

( Continued  from  page  1 ) 

der  the  Mirisch  company  banner, 
"West  Side  Story"  will  go  before  the 
cameras  in  the  early  fall  of  next  year. 
It  will  be  filmed  in  color  and  in  a 
wide-screen  process  and  will  be  dis- 
tributed by  UA  on  a  road  .show  basis. 

crease  in  the  present  penalty  of  $.500 
and  one  year  in  jail  for  showing  an 
obscene  play  or  movie,  to  $3,000  and 
three  years  in  prison,  to  maximums  of 
$1,500  and  two  years  imprisonment. 

The  U.S.  Supreme  Court  recently 
ruled  that  the  state's  obscenity  laws 
were  unconstitutional  because  there 
was  no  definition  of  the  term  "ob- 
scene," which  the  pending  legislation 
is  designed  to  remedy. 

The  Senate  also  made  violations  a 
misdemeanor  instead  of  a  felony. 


Harry  Belafonte 


BelafonteSigiB 

( Continued  from  page  1 ) 
in  mid-October.  It  is  called  "Oi 
Against   Tomorrow,"   and  Belafti; 

told  the  ti\ 
press  about 
picture  a 
UA's  plans 
promoting  ii 
a  conference 
the  home  o 
here  yesten 
UA  is  c 
templating 
leasing  the 
on  a  simult 
ous  inter-c 
tinental  b 
in  line  with 
new  global 

icy,  Belafonte  said.  Whether  this 
be  done  and  exactly  how  is  to 
determined  after  the  first  two  we 
of  the  picture's  run  in  Chicago. 

Roger  Lewis,  UA  vice-presidene 
charge  of  advertising,  publicity 
exploitation,  explained  at  the 
'  ference  that  inter-continental 
mieres  would  not  necessarily  be  c 
and-date.  He  pointed  out  that 
policy  is  in  contrast  to  the  former 
of  releasing  here  and  then  abroad 
a  much  later  period. 

Tour  Planned 

Continental    premieres    of  "O. 
Against  Tomorrow"  are  expected 
coincide  with  a  singing  tour  Bf 
fonte  will  make  while  plugging 
film  at  the  same  time.  He  leaves 
Wednesday  for  London  to  do  so 
broadcasts  for  the  B.B.C.,  and 
English  premiere  will  then  be  tin' 
to  take  advantage  of  that  pubhci 
Belafonte  expects  also  to  go  to  P;' 
and  Rome,  and  openings  there  will 
similarly  scheduled. 

The   star-producer  will  return 
this  country  in  time  for  the  Chic? 
opening  and  will  also  visit  at  Ic 
five  other  key  cities  to  promote 
film. 

Plans  for  music  promotion  tie- 
were  outlined  by  Fred  Goldberg,  I 
national  director  of  advertising,  pi 
licity  and  exploitation.  He  said  th( 
include  a  tour  by  John  Lewis,  wri; 
of  the  jazz  score  for  the  film,  and  t' 
record  albums  to  be  released  by  I 
Records.  One  will  be  a  sound  tr;i 
album;  the  other  the  score  as  play 
by  the  Modern  Jazz  Quartet. 

Compares  'Singles,'  Albums 

Lewis  pointed  out  here  that  the 
will  also  be  several  single  records  a: 
observed  that  "while  single  reca 
sales  help  a  picture,  the  picture 
turn  helps  long-play  albums." 

Of  the  other  five  films  Belafoi 
will  make  for  UA  only  one  proper 
has  been  definitely  chosen.  It  is  "Tl 
Life  of  Alexander  Pushkin,"  a  proje 
he  has  wanted  to  do  for  a  long  tiir( 
He  said  that  UA  was  the  first  fil 
company  he  had  been  able  to  interd 
in  this  story,  and  he  commended  the 
in  general  for  their  "organization! 
and  economic  support." 

Pre-production  work  on  "Pushki 
is  now  underway,  but  no  shooting  d.i 
has  been  set  up  as  yet. 


MOTION  PICTURE 


NEW  YORK,  U.S.A.,  MONDAY,  AUGUST  31,  1959 


TEN  CENTS 


arcus  Plan 

nterest  High 
n  Plan  for 
^ea  Publicity 

ales,  Ad  Men  Receptive; 
'arciis-Velde  Talks  Due 


Favorable  reaction  is  reported  on 

e  part  of  sales  and  advertising  ex- 
Jcutives  to  the  area  merchandising 
, 'ooram  sponsored  by  Ben  Marcus, 

lied  States  member  of  the  Compo 

um^■irate. 

The  plan,  which  was  successfully 
>ted  in  the  Milwaukee  exchange  area 
ii  summer,  was  described  in  detail 
the  Compo  merchandising  commit- 
e  bv  Marcus  at  a  meeting  here  last 
eek'  Since  then,  it  has  been  discussed 
di\iduaUy  with  distribution  and  ad- 
i-rtisino-  executives  with  the  idea  of 
lining"  support  for  trial  of  the  pro- 
am  in  other  exchange  territories. 
Decisive  action  in  this  direction  has 
een  delaved  owing  to  the  absence 
om  the  city  of  James  Velde,  United 
rtists  vice-president,  who  is  chairman 
{Continued  on  page  2) 

\scap  Decree  Explained 
fo  Eastern  Members 

Eastern  members  of  the  American 
ociety  of  Composers,  Authors  & 
'ublishers  were  given  a  detailed  ex- 
ilanation  of  the  amended  consent  or- 
ler  governing  the  Society's  payments 
0  members  by  Arthur  Dean  of  tlie 
I  aw  firm  of  Sullivan  and  Cromwell  at 

meeting  here  late  last  week. 

Following  the  ex-planation,  Ascap 
{Continued  on  page  4) 


Two  Senate  Groups  Open  Hearings 
On  New  Anti-Obscenity  Legislation 

By  J.  A.  OTTEN 

WASHINGTON  Aug.  30.-Two  Senate  judiciary  subcommittees  have  opened 
ioint  hearines  on  anti-pornography  and  anti-obscenity  legislation 
'   fed  by  Postmaster  General  Arthur  E.  Summerfield,  some  half  dozen  wit- 
j.ea  D>  ros ^^^^^^   ^^^^^  legislation  which 

would  strengthen  both  the  Federal 
government  and  the  states  in  their 
right  to  prohibit  obscene  material  and 
would  increase  the  criminal  penalties 
for  distributing  obscene  matter. 

The    hearings    were   held  before 
the  subcommittees  on  constitutional 
( Continued  on  page  4 ) 


SkourastoAddress 
Fox  Sales  Meeting 


President  Spyros  P.  Skouras  will 
deliver  an  opening  address  to  the 
20tli  Century-Fox  national  sales  meet- 
ing at  the  convention's  first  session 
here  tomorrow  morning.  Skouras'  re- 
marks will  keynote  the  two-day  con- 
vention, which  is  the  first  such  gath- 
ering since  the  inauguration  of  the 
company's  local  autonomy  system.  In 
addition,  the  meeting  marks  the  first 
joint  meeting  of  the  organizations 
{Continued  on  page  5) 

TOA  Ass't.  Presidents 
To  Address  Regionals 

Two  assistant  presidents  of  Theatre 
Owners  of  America  will  address  the 
Fall  meetings  of  two  of  TOA's  re- 
gional units,  TOA's  New  York  head- 
quarters announced. 

Roy  Cooper  of  West  Side  Theatres, 
San  Francisco,  will  address  the  Moun- 
tain States  Theatres  Association,  Tues- 
dav,  Sept.  22,  in  Salt  Lake  City.  He 
will  be  introduced  by  president  John 
Krier.  The  Mountain  States  unit  will 
hold  its  business  sessions  on  Tuesday, 
and  the  following  day  will  stage  its 
annual  golf  tournament. 

J.  J.  Rosenfield  of  Favorite  Thea- 
{ Continued  on  page  4 ) 


Goodman  Resigns  Post 
With  Columbia  Int'L 

The  resignation  for  personal  rea- 
sons of  Morris  Goodman  as  sales  man- 
ager and  its  acceptance  "with  reluct- 
ance and  much 
regret"  were  an- 
nounced at  the 
weekend  b  y 
Lacy  W.  Kast- 
ner,  president 
o  f  Columbia 
Pictures  Inter- 
national Cor- 
poration. 

G  o  o  d  m  an 
was    with  Co- 
lumbia for  the 
past  ten  years, 
having  served 
as     the  com- 
pany's Continental  sales  manager  out 
of  its  Paris  headquarters  before  re- 
turning to  New  Y'ork  in  1955. 

Prior  to  his  association  with  Co- 
lumbia, Goodman  headed  RepubHc 
Pictures  International  for  a  number 
of  vears. 


Morris  Goodman 


Velde,  Cohen  Holding 
Toronto  Sales  Meeting 

James  R.  \' elde,  United  Artists  vice- 
■  president  in  charge  of  domestic  sales, 
end  Milton  E.  Cohen,  Eastern  and 
Canadian  division  manager,  wiU  hold 
'  a  three-day  meeting  of  the  Canadian 
branches  in  Toronto,  starting  today. 
The  meeting  is  the  first  to  be  held 
( Continued  on  page  4) 

nELCVISION  TODAY-page  5 


Funeral  Rites  for  Louis  Phillips  Today 

F.„e,al  ..ices  will  be  .,eld  ^'^^^^fg^^ZT^'i^^ 

be  at  11  A.M.  at  the  Riverside  Mem- 
orial Chapel,  Amsterdam  Ave.  and 
76th  St.  Burial  will  be  at  Mount 
Lebanon  Cemeterj'  in  Brooklyn. 

Phillips  was  also  senior  partner  and 
founder  of  the  industry  law  firm  of 
Phillips,  Nizer,  Benjamin,  Knm  and 
Ballon.  He  was  the  uncle  of  Robert 
S.  Benjamin,  chairman  of  the  board 
of  United  Artists. 

A  graduate  of  New  York  University 
Law   School   Phillips   was  attorney 


and  executive  secretary  for  the  New 
York  Film  Board  of  Trade  from  192-3 
to   1928.   He   joined  Paramount  m 

1932.  ,       „  , 

Sur^'ivors  include  his  widow,  Helen; 
two  sons,  Gerald  K.  and  Howard  W.; 
a  brother,  Abraham,  and  a  grand- 
child. The  family  has  requested  tliat 
instead  of  flowers  contributions  be 
made  to  die  Louis  Phillips  Scholarship 
Fund  of  the  N.Y.U.  Law  School. 


In  Phila, 

Appeals  Court 
Upholds  Edict 
Favoring  NSS 

Affirms  Lower  Court  in 
Dismissal  of  Trust  Suit 

Special  to  THE  DAILY 
PHILADELPHIA,  Aug.  30.-In  a 
17-page  opinion,  the  U.  S.  Court  of 
Appeals  here  has  unanimously  sus- 
tained the  trial  court's  factual  and  le- 
gal reasons  for  dismissing,  after  a  pro- 
tracted trial,  the  Lawlor-Pantzer  anti- 
trust action  against  National  Screen 
Service  and  the  eight  leading  motion 
picture  producers  and  distributors. 

The  Court  of  Appeals,  in  its  opinion, 
reaffirmed  the  legal  principle  that: 
"Exclusive  agreements  are  not  per  se 
violations  of  the  anti-trust  laws  and 
are  permitted  in  circumstances  where 
the  facts  disclose  a  course  of  conduct 
and  reasonableness  of  action  not  pro- 

{Continued  on  page  4) 

FIDO  Celebrates  Its 
First  Anniversary 

By  WILLIAM  PAY 

LONDON,  Aug.  30.-The  Film  In- 
dustry Defense  Organization,  set  up 
to  stop  the  flow  of  old  pictures  to 
television,  has  completed  its  first  year 
of  operation.  Marking  the  occasion 
FIDO  issued  a  statement  again 
emphasizing  that  it  was  "instrumental 
in  saving  the  industry  the  catastrophic 
( Continued  on  page  5 ) 

'Windjammer'  Sets  New 
Record  in  Milwaukee 

"Windjammer,"  the  NTA  Pictures' 
release  in  Cinemiracle,  has  broken  all 
attendance  records  in  the  first  week 
of  its  engagement  at  the  Strand  Thea- 
tre in  Milwaukee,  NTA  reported  at  the 
weekend.  The  first  week  gross  was 
S12,867. 

"Windjammer"  is  playing  on  the 
same  hard  ticket  poUcy  that  the  Strand 
adopted  for  "Around  the  World  in  80 
Days"  and  "South  Pacific."  The  record 
business  is  expected  to  continue,  with 
advance  ticket  sales  described  as  far 
ahead  of  those  of  previous  reserve 
seat  engagements. 


2 


Motion  Picture  Daily 


Monday,  August  31,  n 


PEHSDML 
MEIVTIDIV 


T  ERRY  PICKMAN,  Paramount  vice- 
"  president,  and  Martin  Davis,  as- 
sistant director  of  advertising,  will  re- 
turn to  New  York  today  from  the 
Coast. 

• 

Linda  Barbara  Goodman,  daugh- 
ter of  Bernard  Goodman,  vice-presi- 
dent of  Warner  Brothers,  will  be 
married  today  in  the  Ambassador  Ho- 
tel, Hollywood,  to  Steven  S.  Laif- 

MAN. 

• 

James   Bello,    sales   rnanager  of 
Capital  Releasing  Corp.,  Atlanta,  has 
returned  there  from  his  vacation. 
• 

Pier  Angeli  left  New  York  at  the 
weekend  via  B.O.A.C.  for  London. 
• 

Richard    Kennedy,    president  of 
Alabama  Theatre  Owners,  Birming- 
ham, has  returned  there  from  Atlanta. 
• 

William  Perlberg,  producer,  left 
Hollywood  yesterday  for  Winter  Park, 
Fla. 

• 

John  Sturges,  director,  left  Holly- 
wood late  last  week  on  a  combined 
business-and-pleasure  trip  to  Europe. 
• 

Steven  John  Fellman,  son  of  Nat 
D.  Fellman,  Stanley  Warner  Corp. 
executive,  was  married  in  Mt.  Vernon 
yesterday  to  Linda  Kay  Peyser  of  that 
city. 

• 

Everett  Olsen,  Paramount  publi- 
cist in  Chicago,  was  married  in  Char- 
lotte to  LiBBY  Marcase.  They  will  re- 
side in  Chicago. 

'Blue  Law"  Hearing  Set 

COLUMBIA,  S.  C,  Aug.  30.  -  A 
three-judge  Federal  court  will  meet 
here  Tuesday,  Sept.  8,  to  hear  argu- 
ments questioning  the  validity  of 
South  Carolina's  "blue  laws"  against 
Sunday  amusements. 


Interest  High  in  Marcus  Plan 


.  Riz' 

B„ii*  • 

MR.  HOLLYWOOD 
MOVIE  BEE 
TRAILER 

Contact  your  local 
NATIONAL  SCREEN  SERVICE 
EXCHANGE 


( Continued 

of  the  Motion  Picture  Association's 
sales  managers'  committee.  Marcus 
was  prevented  from  discussing  the 
program  with  Velde  and  seeking  his 
committee's  endorsement  for  it  be- 
cause Velde  was  presiding  at  U.A. 
sales  conferences  in  Atlanta  up  to  late 
last  week.  In  the  meantime,  Marcus 
was  obliged  to  return  to  Milwaukee 
after  conferring  informally  on  his  plan 
with  sales  and  advertising  executives. 

Indications  are  he  will  discuss  the 
plan  and  the  possibilities  of  expanded 
use  of  it  with  Velde  by  telephone 
after  Velde's  return  from  another  sales 
meeting— in  Toronto— later  this  week. 

The  plan  basically  provides  for  spe- 
cial exploitation  of  specific  pictures 
at  the  local  level.  Radio  and  television 
are  used  where  possible  in  addition  to 
newspaper  advertising,  and  in  such 
instances  includes  the  use  of  the  insti- 


from  page  1 ) 

tutional  radio  record  of  jingles  distrib- 
uted by  Compo,  tying  the  records' 
message  directly  up  to  radio  plugs  for 
specific  pictures  at  local  theatres. 

Marcus  revealed  actual  box  office 
figures  recorded  during  the  operation 
of  the  program  in  the  Wisconsin  area 
showing  marked  increases  in  receipts 
for  many  types  of  pictures  and  many 
classes  of  theatres,  some  well  into  the 
sub-runs. 

He  told  the  Compo  merchandising 
committee  here  that  he  believes  the 
plan,  properly  used,  could  increase 
national  attendance  by  15  to  20  mil- 
lion people  a  week.  However,  it  is  not 
designed  for  national  operation.  Mar- 
cus advises  that  it  be  operated  within 
a  single  exchange  area  in  order  to 
insure  its  being  effectively  adapted  to 
the  requirements  of  an  individual  ter- 
ritory. 


Continental,  Bryanston 
Co-Produce  'Catbird' 

James  Thurber's  "The  Catbird 
Seat"  has  been  adapted  for  the  screen 
and  is  currently  being  filmed  as  a 
Continental  Distributing,  Inc.,  and 
Bryanston  Films  co-production,  it  was 
announced  by  Irving  Wormser  and 
Sir  Michael  Balcon.  Peter  Sellers, 
Robert  Morley  and  Constance  Cum- 
mings  are  starred  in  the  new  comedy. 

"The  Catbird  Seat"  was  originally 
scheduled  to  be  a  Hecht-Hill-Lancas- 
ter  production.  Danischewsky,  who 
wrote  the  screen  play,  was  able  to 
acquire  "The  Catbird  Seat"  from 
them  and  proceded  to  produce  it  in- 
dependently through  his  own  com- 
pany, Prometheus  Films. 

'H-Maii'  Trailer  Here 

"The  H-Man  Trailer,"  Columbia's 
touring  "horror  show  on  wheels" 
which  has  already  visited  over  100 
cities  to  promote  the  color  science- 
fiction  release,  "The  H-Man," 
launches  a  two-week  series  of  ap- 
pearances today  throughout  the  New 
York  City  area.  The  tour  is  being 
conducted  in  connection  with  the 
saturation  bookings  of  "The  H-Man" 
and  "Woman  Eater"  on  all  the  major 
circuits  in  tlie  city. 

]\ow  Cardinal  Theatre 

BOSTON,  Aug.  30.-Loew's  State 
Theatre,  recently  purchased  by  the 
Archdiocese  of  Boston  will  be  re- 
named The  Cardinal  Theatre  in  honor 
of  His  Eminence  Richard  Cardinal 
Gushing  when  it  reopens  its  doors  on 
Oct.  1  with  the  religious  film,  "The 
Fifteen  Mysteries  of  the  Rosary."  Rev. 
John  M.  Quirk  will  be  the  managing 
director,  presumably  working  from  the 
offices  formerly  used  by  Loew's  The- 
atres Northeast  division. 


AA  Makes  Film,  TV 
Deal  with  IV.  L  Wilder 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  30.  -  Steve 
Broidy,  president  of  Allied  Artists,  at 
the  weekend  announced  that  the  com- 
pany had  completed  negotiations  with 
W.  Lee  Wilder  on  a  multiple  produc- 
tion deal  which  will  include  both 
feature  motion  pictures  and  televi- 
sion. Wilder  is  now  en  route  to  Eu- 
rope to  start  preparations  on  "Blue- 
beard's Ten  Honeymoons,"  first  pic- 
ture on  the  contract,  which  will  be 
filmed  in  Paris  and  London. 

With  Wilder  directing,  shooting  is 
scheduled  to  start  Sept.  30.  Cast  of 
the  production  will  be  announced 
shortly. 

Following  "Bluebeard"  Wilder  will 
go  into  immediate  production  on 
"Marco  Polo"  which  will  be  filmed  in 
Japan,  Malaya,  Hong  Kong  and  India. 
This  will  be  one  of  Allied  Artists  top 
budget  productions  in  color  and 
CinemaScope.  After  conclusion  of  the 
feature  Wilder  will  film  a  series  of 
39  Marco  Polo  television  half  hour 
shows  for  Interstate  Television,  Al- 
lied Artists'  subsidiary. 

'Famille"  Opens  Friday 

"Sans  Famille"  will  have  its  Ameri- 
can premiere  showing  at  the  55th  St. 
Playhouse  here  on  Friday.  The  Franco- 
Italian  co-production  is  being  released 
in  the  United  States  by  the  United 
Motion  Picture  Organization. 

25  Dates  for  '43' 

HOLLYWOOD,  Aug.  30.  -  Cory 
Films  Corporation's  "Room  43"  has 
been  set  for  a  saturation  opening  in 
25  major  Fox  West  Coast  theatres 
throughout  the  Southwest,  starting 
Sept.  23. 


SBA  Approves  Loan  to 
Kansas  City  Drive-In 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  30.  -  1 
Small  Business  Administration  i 
nounced  a  $65,000  loan  to  the  Nai, 
Town  Theatre  Corp.,  operator  of 
Kansas  City,  Mo.,  drive-in. 

This  was  S.B.A.'s  second  drive 
loan,  and  its  second  in  two  mom 
at  that.  The  loan  was  announced 
a  participation  loan,  meaning  that 
additional  sum  has  been  advanced  I 
a  bank  or  other  private  lender. 


Walter  Reade  Managei 
Will  Meet  Tomorrow 

More  than  50  theatre  managers  a; 
assistants  will  attend  a  home  ofll 
convention  at  the  Walter  Reade  M; 
fair  House  headquarters  in  Oakhu. 
N.  J.,  on  Tuesday.  Main  item  on  « 
agenda  will  be  announcement  of  { 
circuit's  annual  showmanship  dr: 
starting  Sept.  15.  Top  prize  this  y« 
will  be  an  all  expense  paid  trip  : 
two  to  this  year's  Theatre  Owners 
America  convention  being  held 
Chicago,  starting  Nov.  8. 

Guest  speaker  this  year  will  be 
Seadler,  M-G-M  director  of  advert 
ing.  The  all-day  session  will  inchi 
screenings  of  trailers  of  forthcomi 
product  and  every  manager  will  j 
ceive  a  kit  of  advertising-exploitati 
accessories  on  new  product  suppli 
by  all  the  film  companies. 


Jesse  Goldburg  Dies; 
Was  Pioneer  Producer 

Fro7n  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  30.-Funer 
services  were  held  here  yesterday  f 
Jesse  J.  Goldburg,  77,  pioneer  pr 
ducer.  He  is  survived  by  two  daug 
ters,  Mrs.  Allan  Warshauer  and  M; 
Fred  Sonderling. 

Goldburg  entered  the  industry 
1911  as  secretary  and  general  ma 
ager  of  Life  Photo  Film  Corp.,  lat 
becoming  vice-president  and  gener 
manager  of  Frohman  Amuseme 
Corp.  At  the  time  of  his  death  he  w 
president  of  United  Screen  Associal 
of  California. 


Minsky  Aids  Drive 

Howard  Minsky,  assistant  to  Georc 
Weltner,  Paramount  Pictures  vic( 
president  in  charge  of  world  sales,  h 
been  appointed  Borough  of  Manhatt; 
co-chairman  of  the  1959  fund  drive  i 
the  B'  nai  B  rith  Foundation.  Ai 
noimcement  of  Minsky 's  appointmeii 
was  made  at  the  weekend  by  Jack  1 
Levin,  borough  chairman.  The  driv 
will  culminate  in  a  $100-per-plate  di- 
ner in  honor  of  Gen.  David  Samoff  J 
tlie  Waldorf  Astoria  Hotel  on  Nov.  1 


cts'lI/F'tul'rPr^o&uM^^^^  V'T'  J^"""  ^V^^^"-^,'  ^^"^"'"^  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci 

wood  Bureau,  Yucca-Vine  BuildingrSamuel  D  Lms  ManaLr-  Tel^^^^^^^  Ann;^^;^^  'if- ^'w'^''^?"'?"'  ^''^'''^A  Director;  Pinl<y  Herman,  Vincent  Canby,  Eastern  Editors.  Hoi; 
Bear  St.  Leicester  S  luare,  W   2    Hope  Wi  liT^.  R^r^in  J-  ^-  0"en,  National  Press  Club,  Washington,  D.  C;  London  Bureau, 

Picture  Daily  is  published  daily  except  Saturdays    s3ayf  and^^^^^^^  K  "  n""'l      p^kV  v'""?"  Correspondents   in  the  principal   capitals   of   the  world.  Mod- 

Cable  address:  "Quigpubco    New  York"   iLrtir'n,,;"^^  Q    s'f^  Publishing  Company,  Inc.,  1270  Si.xth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-31C 

Vice-President;   Leo  J     BradrSecretary    Other   Ch^^^^^^  aw    ^I'-^l^^'    l^'    ,Y'<^'=-P'-'^S'dent ;    Theo    J.    Sullivan,    Vice-President    and    Treasurer;    Raymond  Gallagh. 

as  a  section  of  Motion  Picture  Hera  d    Television  Tolav    n^^^^^^^^^  P'^^'y^H"^  d.    Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ye 

class  matter  Sept.  21,  1938,  at  thf  Post  Office  at  NevvW^  published  daily  as  a  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  seco: 

<jmce  at  New  \ork,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  10 


Once  in  a  great  while  ^a  work  so 
catches  the  temper  of  i^^mepthat 
it  gives  a  name  and  a  voice  f to  a 
whole  generation.  S^^^^pvork 
defined  the  raging  s;^^^^p  those 
who  are  now  called  The  Angry- 
Young  Men.  That  wor^,  a  p^ze  play 
in  New  York  and  London,  fs  now  a 
motion  picture  to  sl^^^^e  whole 
conventional  ^ox\&'^aM  called... 


PRESENTED  BY 


WARNER  BROS. 


STARRING 


RiCHARP. 
BUR.TOI 


C1AIRE#  IVIAR^ 
BlOOIVirii  URE< 


The  husband - 
an  angry  young  man 


IS  the  actress 
without  a  home 


IS  the  young  wife 
who  invited  her  to  stay 


ALSO  STARRING 

DAME  EDITH  EVANS  -GARY  RAYMOND-SaeenplaybyNIGELKNEALE-BasedontheplaybyJOHNOSBORNE 

Produced  by  HARRY  SALTZMAN  .  Directed  by  TONY  RICHARDSON 


a  BOLD  ONE!  A  BIG  ONEI 

lUAL  New  York  Premiere!  Forum  and  Baronet  starting  Sept.  15! 


Motion  Picture  Daily 


Monday,  August  31,  I19 


TEST  TUK 

Variety  Club  News 

LONDON-Variety  Club  of  Great 
Britain  has  launched  a  new  project, 
tlie  raising  of  £5,000  a  year  to  assist 
in  the  maintenance  of  a  cancer  re- 
search unit  for  children.  The  decision 
followed  representations  made  by  Dr. 
Arthur  Dickson  Wright,  vice-president 
of  the  Royal  College  of  Surgeons  and 
honorary  treasurer  of  the  Imperial 
Cancer  Research  Fund. 

A 

PHILADELPHIA-The  25th  annual 
bouquet  of  Tent  No.   13  has  been 
scheduled  for  Jan.  11  at  the  Bellevue- ' 
Stratford  Hotel,  at  which  time  officers 
for  the  coming  year  will  be  installed. 

A 

MILWAUKEE-Tent  No.  14  today 
will  hold  its  10th  annual  Golf  Outing 
at  the  North  Hills  Country  Club. 
Hugo  Vogel,  executive  secretary, 
states  that  the  donated  prizes  for  the 
divot-diggers  total  to  a  greater  number 
this  year  than  ever  before. 

Senate  Groups 

( Continued  from  page  1 ) 
amendments  and  juvenile  delinquency 
to  consider  two  proposed  constitu- 
tional amendments  and  one  bill.  One 
amendment,  introduced  by  Senator 
Eastland  (D.,  Miss.)  deals  with  the 
rights  of  a  state  to  enact  legislation 
"on  the  basis  of  its  own  public  policy 
on  questions  of  morality  and  de- 
cency." The  second,  and  broader, 
amendment,  introduced  by  Sen.  Ke- 
fauver  (D.,  Tenn.)  relates  to  the 
"right  of  Congress  and  the  states  to 
enact  legislation  with  respect  to  ob- 
scene material."  The  bill  also  intro- 
duced by  Kefauver,  stiffens  criminal 
penalties  for  mailing,  importing  or 
transporting  obscene  matter. 

The  hearings  were  held  before  Ke- 
fauver, chairman  of  the  subcommittee 
on  constitutional  amendments,  and 
Sen.  Philip  Hart  (D.,  Mich.).  In  open- 
ing the  hearings,  Kefauver  said  he 
hoped  the  joint  hearing  would  "make 
a  frontal  attack  on  the  serious  and 
growing  problem  of  control  of  traffic 
in  obscene  and  pornographic  material 
of  all  kinds." 

Warning  by  Kefauver 

Kefauver  warned  that  in  this  field 
of  legislation  "we  are  treading  very 
close  to  censorship,"  but  maintained 
that  "we  can  curb  the  publication  and 
dissemination  of  obscene  material 
without  engaging  in  censorship  in  its 
normal  sense." 

Despite  the  fact  that  Eastland's  re- 
solution was  introduced  as  a  direct 
result  of  the  Supreme  Court  decision 
on  the  motion  picture  "Lady  Chat- 
terley's  Lover,"  there  was  no  mention 
of  motion  pictures  at  the  hearing. 

Summerfield  asked  that  loopholes 
be  closed  and  legislation  strengthened 
to  stamp  out  mailers  of  obscene  mate- 
rials to  children.  Subsequent  wit- 
nesses supported  him. 

Those  testifying  included  Dr.  Dan- 
iel A.  Poling,  editor  of  the  Christian 
Herald;  Dr.  Julius  Mark,  Senior  Rabbi 


REVIEW: 


Tamango 

Hal  Roach  Dist.  Corp. — CinemaScope 


The  ill-fated  voyage  of  a  slave  ship  en  route  from  the  African  Gold 
Coast  to  Cuba  in  1830  is  background  for  this  handsomely  produced  and 
often  suspenseful  film  adventure  that  stars  Dorothy  ("Porgy  and  Bess") 
Dandridge  and  Curt  ("Inn  of  The  Sixth  Happiness")  Jurgens.  This 
fairlv  off-beat  casting  may  well  excite  above  average  interest  in  the 
production  among  general  audiences.  The  film  was  made  in  France,  in 
the  English  language,  by  Les  Films  du  Cyclope  and  is  being  distributed 
here  by  Hal  Roach  Distributing  Coi-p. 

Adapted  from  a  novel  by  Prosper  Merimee,  "Tamango"  is  full  of  the 
same  kind  of  larger-than-life  emotions  which  made  another  Merimee 
piece  so  effective  when  adapted  as  the  romantic  and  melodramatic  opera, 
"Carmen."  The  Tamango  of  the  title  is  a  proud  young  African  hunter 
who,  sold  into  slavery  and  shipped  aboard  Jurgens'  ship  for  sale  in 
Havana,  organizes  a  heroic  but  doomed  rebellion  among  the  other 
slaves.  Newcomer  Alex  Cressan  gives  a  strong,  honest  performance  in 
this  key  role. 

Beautiful  Dorothy  Dandridge  is  seen  as  a  half-caste  slave  and  misti-ess 
to  Jurgens,  more  or  less  resigned  to  her  fate  until  Tamango  comes  aboard. 
At  first  out  of  spite  against  Jurgens,  who,  she  thinks,  is  tiring  of  her, 
Miss  Dandridge  gives  help  to  the  slaves  planning  rebellion.  Later  she 
tries  to  stop  it  and  then,  when  she  finds  she  cannot,  she  elects  to  die 
with  her  people  in  a  last  desperate  affirmation  of  the  rights  of  human 
freedom. 

Jurgens  gives  a  smooth,  mellow  performance  as  the  skipper,  a  hard- 
minded  realist  who,  in  the  course  of  this  voyage,  loses  not  only  his  cargo 
but  his  one  true  love.  Seen  in  principal  support  is  French  actor  Jean 
Servais,  as  the  ship's  doctor. 

John  Berry  has  directed  with  emphasis  on  the  action  and  rising  sus- 
pense which  eventually  is  climaxed  by  the  rebellion  itself.  The  conclud- 
ing sequence,  in  which  Miss  Dandridge  makes  her  fatal  decision,  is 
particularly  well  staged  for  mood  and  drama.  The  CinemaScope  photog- 
raphy in  Eastman  color  is  excellent.  The  adaptation  was  done  by  Lee 
Gold,  Tamara  Hovey  and  director  Berry. 

Running  time,  98  minutes.  General  classification.  Release,  in  August. 

Vincent  Canby 


TOA  Officials 

( Continued  from  page  1 ) 
tres  in  Spokane,  Wash.,  will  be  the 
main  speaker  at  the  Fall  convention 
of  the  Montana  Theatre  Association 
at  the  Placer  Hotel  in  Helena,  Mont., 
on  Tuesday  and  Wednesday,  Sept. 
29  and  30. 

George  Roscoe,  director  of  exhibitor 
relations  for  TOA,  will  attend  both 
conventions. 


Pioneer  Lensman  Dies 

HOLLYWOOD,  Aug.  30.  -  Fred 
W.  Jackman,  78,  pioneer  cameraman, 
died  here  on  Thursday.  In  retirement 
since  1939.  Jackman  began  his  ca- 
reer in  1913  working  with  Mack  Sen- 
nett,  Hal  Roach  and  Harold  Lloyd, 
and  was  one  of  Cecil  B.  DeMille's 
cameramen  on  "The  King  of  Kings." 

Survivors  include  his  widow,  two 
sons,  Fred,  Screen  Gems  director,  and 
Joe,  20th-century  Fox  cameraman. 

of  New  York's  Temple  Emanu-El; 
Msgr.  George  H.  Guilfoyle  and  Msgr. 
Thomas  A.  Donnellan,  representing 
Francis  Cardinal  Spellman;  and 
Charles  H.  Keating,  a  Cincinnati  at- 
torney. A  statement  from  His  Excel- 
lency Fulton  J.  Sheen  was  inserted  in 
the  record. 


Velde  and  Cohen 

( Continued  from  page  1 ) 

since  Canada  was  put  under  Cohen's 
divisional  supervision,  and  is  the  latest 
of  a  series  of  continental  sales  ses- 
sions held  by  Velde  on  forthcoming 
UA  product. 

Among  those  attending  the  Toronto 
gathering  are  Charles  S.  ChapUn,  dis- 
trict manager  for  Canada,  and  the 
following  branch  managers:  Robert 
Radis,  Calgary;  Sam  Kunitzky,  Mon- 
treal; Isadore  J.  Davis,  St.  John; 
George  Heieber,  Toronto;  Harry 
Woolfe,  Vancouver;  and  Abe  Fein- 
stein,  Winnipeg.  Selwyn  Ginzler,  in 
charge  of  16mm  for  Canada,  will  also 
participate. 


Hunter  Leaves  Fox 

HOLLYWOOD,  Aug.  30.  -  Jeffrey 
Hunter,  who  has  been  under  contract 
to  20th  Century-Fox  for  the  past  nine 
years,  has  asked  for  and  obtained 
release  from  his  current  deal  which 
had  three  more  years  to  go.  Hunter 
is  presently  starring  in  John  Ford's 
"Captain  Buffalo,"  on  loanout  to 
Warners.  The  star  will  freelance  and 
also  make  films  independently  through 
his  recently  formed  Hunter  Enter- 
prises, in  which  J.  William  Hayes,  his 
business  manager,  is  associated. 


Appeals  Couii 


( Continued  from  page  1 ) 
hibited  by  the  anti-trust  laws."  It 
held:  That  the  great  weight  of  en 
ble  evidence  clearly  shows  that 
fibn  companies  acting  independeti 
as  a  result  of  substantial  losses  in  t| 
accessory  business,  decided  to  lic( 
an  outsider  to  perform  that  phaK 
their  business.  They  contracted  \i 
National    Screen    because    no  c; 
parable  firm  was  available  to  urn 
take  the  task." 

'Nothing  More  Than  Jobber' 

Holding  that  the  poster-renter 
"nothing  more  than  (a)  jobber  in 
field    of   standard  accessories," 
Court  of  Appeals,  citing  prior  d 
sions,   approved   the  legal  princ' 
that:  "One  who  desires  to  becom 
jobber  has  no  right  to  complain 
cause  the  manufacturer  chooses 
other  to  do  this  work." 

Among  additional  reasons  for  < 
missal,  the  Court  of  Appeals  sustai: 
the  trial  court's  view  that  Lawlor  ; 
Pantzer  had  submittted  "no  evide 
sufficient  to  sustain"  their  claim  t 
National  Screen  had  deliberately  b 
slow  in  deliveries  of  posters  to 
poster-renter.  The  Court  of  Appe 
referred  to  the  trial  court's  findij 
that  Lawlor  and  Pantzer  had  "f 
other  sources  for  standard  accessor 
some  licit  and  at  least  one  illicit." 

Six  Other  Cases  Affected 

Affirmance  of  the  dismissal  of 
Lawlor-Pantzer  action  similarly 
fects  six  other  ^nti-trust  cases  in. 
tuted  by  the  same  attorneys,  which 
order  of  the  court  consented  to  ' 
counsel,  are  governed  by  the  decisi 
in  the  Lawlor-Pantzer  case. 

National  Screen  Service  Corp.  \ 
represented  by  Philfips,  Nizer,  Ber 
min,  Krim  &  Ballon;  and  the  moti 
picture  distributors  (except  Warnt' 
were  represented  by  Schnader,  Hai 
son,  Segal  &  Lewis  of  Philadelpli 
Warner's  was  represented  by  the  PI 
adelphia  firm  of  Wolf,  Block,  Sch 
and  Solis-Cohen. 


If 


II 


SI 


Ascap  Decree 

( Continued  from  page  I 
president  Stanley  Adams  opened  ti 
meeting  to  questions  and  discussi 
which  revealed  a  wide  range  of  vie 
of  the  document  among  the  Easte 
membership. 

West  Coast  members  of  Ascap 
an  earlier  meeting  voted  approval 
the  new  consent  order.  No  expressil 
in  the  way  of  a  vote  was  register! 
at  the  meeting  here  last  Thursd 
despite  the  fact  that  the  session  wa: 
protracted  one. 

However,  although  no  resoluti^ 
concerning  the  order  was  adopte 
those  desirous  of  expressing  either  a 
proval  or  disapproval  of  it  will  ha- 
the  opportunity  to  do  so  when 
comes  before  Federal  Judge  Sylvest 
Ryan  in  U.S.  District  Court  here  c 
Oct.  19. 

The  amended  decree  was  the  rest: 
of  negotiations  between  Ascap  at 
the  Department  of  Justice  over  tl 
past  several  years.  The  original  Asca 
decree  was  entered  in  1950. 


I  nday,  August  31,  1959 


Motion  Picture  Daily 


5 


VIEW: 

ick  to  the  Wall 

ex-Universal — Ellis  Films 

irt  theatre  exhibitors  who  play 
ck  to  the  Wall,"  a  melodrama  im- 
ted  from  France  by  Ellis  Films, 
anticipate  some  long-run  engage- 
its.  Not  since  the  French  sent  us 
abolique"  and  "Demoniac"  has 
re  been  a  mystery  picture  as  tricky 

fascinating  as  this  one  is. 
t,  is  the  work  of  Edouard  Molinaro, 
of  the  group  of  young  and  talent- 
directors  the  French  industry  is 
sently  so  excited  about.  He  starts 
I  film  on  an  eerie  note.  A  grim-look- 
man  drives  up  to  an  apartment 
Iding  in  Paris  late  at  night  and 
iSently  emerges  with  a  corpse 
iipped  in  a  carpet,  which  he  de- 
its  in  his  car.  Then  he  methodical- 
proceeds  to  a  factory  under  con- 
iction  and  buries  the  corpse  under 
lick  layer  of  cement  within  a  wall. 
Vith  the  audience  thoroughly  in- 
;ued  as  to  who  the  man  is  and  who 
I  person  is  he  has  apparently  mur- 
ed, the  picture  dissolves  into  a 
hback  exposing  all.  And  it  is  quite 
story— one  of  those  very  French 
,drs  in  which  a  husband  discovers 
wife  has  acquired  a  lo^^er  and  plots 
iiabolical  revenge.  Instead  of  con- 
iting  the  pair  with  his  knowledge, 
blackmails  them  himself,  sending 
anonymous  letter  demanding 
Qey. 

''rom  here  commences  a  malicious 
lie  of  cat-and-mouse,  with  tlie  hus- 
id  forcing  his  wife  to  beg  him  for 
,|ney  which  he  then  collects  in  the 
il!  Eventually,  however,  his  plan 
:kfires  in  a  way  that  few  in  the  au- 
nce  could  possibly  anticipate  and 
review  should  give  away.  The  end- 
i  is  marvelously  ironic  and  satisfac- 
y  from  every  viewpoint. 
iJnder  the  clever  and  inventive  di- 
tion  of  Molinaro,  the  story,  which 
5  adapted  by  Frederic  Dard  from 
<  own  novel,  weaves  an  irresistible 
|ill.  Suspense  mounts  steadily,  and 

numerous  involutions  of  the  plot 
'er  get  out  of  hand, 
rhe  acting  is  first-rate.  Gerard  Oury 
1  just  the  right  air  of  sinister  cal- 
ation  as  the  vengeful  husband,  and 
lutiful  Jeanne  Moreau  is  cool  and 
;Sed  as  his  faithless  wife.  Philippe 
:aud  makes  the  lover  an  intriguing 
f-beat"  type,  and  Jean  Lefebvre  is 
using  as  a  detective  specializing  in 
iltery  cases  but  a  cuckold  himself. 
English  sub-titles  translate  the 
mch  dialogue  of  this  Essex-Univer- 

presentation  produced  by  Francois 
lavane  and  the  Societe  Xouvelle  Des 
iblissements  Gaumont. 
nning    time,    94   minutes.  Adult 
ssification.  Release,  in  September. 

Richard  Gertner 


Slate  Skouras 

{Continued  from  page  1) 
branch  and  regional  advertising-pub- 
licity managers. 

Along  with  a  speech  by  Skouras, 
top  20th  executives  will  address  the 
meeting.  General  sales  manager  Alex 
Harrison  will  greet  the  managers  and 
other  speakers  will  include:  executive 
vice-president  W.  C.  Michel,  vice- 
president  and  Eastern  studio  repre- 
sentative Joseph  Moskowitz,  and 
treasurer-secretary  Donald  Henderson. 

Tuesday  afternoon's  session  will  be 
devoted  to  a  briefing  of  the  managers 
by  vice-president  Charles  Einfeld  and 
members  of  the  advertising,  exploita- 
tion and  publicity  departments. 

Moskowitz,   Norris  to  Speak 

Wednesday  will  be  devoted  to  a 
report  on  the  success  of  20th's  local 
autonomy  system  as  well  as  other 
subjects  on  the  sales  agenda.  In  ad- 
dition to  a  speech  by  Harrison,  as- 
sistant sales  managers  Martin  Mos- 
kowitz and  C.  Glenn  Norris  will  speak 
at  the  meeting. 


ooper  Aids  WOMPI 

DENVER,  Aug.  30.-Cooper  Foun- 
tion  Theatres,  through  Kenneth  An- 
rson,  general  manager,  has  made 
generous  donation  to  the  Charity 
nd  of  the  Denver  chapter.  Women 

the  Motion  Picture  Industry.  The 
nation  will  help  to  maintain  the 
)ly  Ghost  Youth  Center,  operated 

WOMPI  near  Film  Row. 


FIDO  Celebrates 

( Continued  from  page  1 ) 

consequences  of  unrestricted  competi- 
tion from  films  on  TV." 

Up  to  Aug.  1,  FIDO  had  collected 
£398,733  ($1,117,452)  from  exhibi- 
tors and  expended  £48,540  ($135,- 
912)  in  operating  expenses  and  the 
acquisition  of  covenants  covering  57 
feature  films. 

Active  negotiations  are  now  under- 
way to  acquire  covenants  for  88  ad- 
ditional pictures. 

In  addition  FIDO  claims  the  re- 
sponsibility for  many  thousands  of 
films  not  being  offered  to  TV  and  for 
the  B.B.C.  reducing  its  televising  of 
cinema  films  to  one  every  other  week. 

The  FIDO  statement  today  con- 
cludes with  a  reminder  that  "if  a  pro- 
ducer sells  his  television  rights  to  a 
third  party,  who  in  turn  sells  it  to 
British  TV,  he  will  not  thereby  es- 
cape the  consequences." 


Tclcpisiofi  Today 

Removal  of  Restrictions  Placed  on 
Radio,  TV  News  Reporting  is  Urged 

S fecial  to  THE  DAILY 
WHITE  SULPHUR  SPRINGS,  W.  Va.,  Aug.  30.-An  official  of  the  National 
Association  of  Broadcasters  said  here  that  the  American  public  "all  too  often 
must  rely  upon  hearsay  and  propaganda"  because  of  the  barriers  faced  by 
radio  and  television  in  the  coverage  

Who's  Where 


Mardi  Gras  to  Make 
Two  More  Pictures 

special  to  THE  DAILY 

NEW  ORLEANS,  Aug.  30.-Mardi 
Gras  Productions,  local  film  company 
whose  first  project  "Face  of  Fire," 
opened  at  the  Panorama  Theatre  here 
Friday,  has  announced  plans  for  two 
more  features,  one  of  which  will  be 
produced  here. 

The  company  commenced  opera- 
tions in  mid-summer  in  1958,  oifering 
200,000  shares  of  common  stock  to 
residences  of  the  state  of  Louisiana 
only  at  $2.50  per  share. 

Mardi  Gras  also  will  produce  and 
distribute  TV  series  for  national  re- 
lease. "Wild  Cargo,"  their  first,  is 
being  presented  locally  on  WWL-TV 
nightly. 

President  of  Mardi  Gras  is  Label 
A.  Katz.  Frank  Shea  is  first  vice-pres- 
ident; Louis  Garfinkle,  second  vice- 
president;  Max  Zelden,  secretary- 
treasurer. 


of  public  proceedings. 

Howard  H.  Bell,  assistant  to  the 
president  of  the  NAB,  in  a  speech 
prepared  for  delivery  yesterday  be- 
fore the  Summer  convention  of  the 
West  Virginia  Broadcasters  Associa- 
tion at  the  Greenbrier  Hotel,  said: 
"In  our  rapidly  changing  and  com- 
plex system  it  is  becoming  increasing- 
ly difficult  for  the  public  to  obtain 
all  the  facts  needed  to  make  in- 
formed judgments  on  critical  issues 
of  the  day." 

Points  to  'Prepared  Statements' 

Bell  declared  that  the  enormous 
growth  of  government  has  resulted 
in  the  "all  too  frequent  use  of  the 
prepared  statement  and  the  news  re- 
lease as  a  means  of  keeping  the  pub- 
lic informed  on  governmental  mat- 
ters" and  said  this  trend  "is  taking 
place  at  a  time  when  the  necessity 
of  being  well  informed  is  greater  than 
ever  before  in  our  history." 

He  called  for  the  removal  of  re- 
strictions and  conditions  upon  the  re- 
porting of  news  and  cited  barriers 
faced  by  radio  and  television  in  the 
coverage  of  public  proceedings  from 
local  council  meetings  to  committees 
of  the  U.  S.  House  of  Representatives. 

NBC-TV  Will  Launch 
Talent-Search  Program 

The  NBC  Television  Network  is 
launching  a  full-scale  talent  discovery 
and  development  program  under  the 
direction  of  David  Tebet,  director,  tal- 
ent relations,  it  was  announced  on  Fri- 
day by  David  Levy,  vice-president, 
NBC  Television  programs  and  talent. 
The  search  will  center  around  four 
areas : 

IJEnicees  and  hosts  for  daytime  pro- 
grams. 

^[Singers,  comedians  and  specialty 
acts  for  variety  shows. 

UStars  and  leads  for  NBC-produced 
pilot  films. 

^Dramatic  actors  for  NBC-produced 
hve  shows. 

To  uncover  this  talent.  Levy  said, 
NBC  will  hold  two  auditions  a  week  in 
New  York,  starting  about  Oct.  1  and 
continuing  indefinitely.  Preliminary 
screening  will  be  conducted  by  Rich- 
ard Kelly,  manager,  casting,  and  Edith 
Hamlin,  assistant  supervisor,  casting. 

The  most  promising  talent  gleaned 
from  these  auditions  will  then  he  fur- 
ther screened  by  Tebet  and  by  his 
assistant,  Lou  Ames,  who  wiU  make 
final  recommendations  for  auditions 
before  the  NBC  program  board.  A 
similar  operation  will  take  place  on 


MGM-TV  has  named  Sheldon 
Nemeyer  as  director  of  industrial 
sales,  it  was  announced  by  Bill  Gibbs, 
who  heads  MGM-TV's  commercial 
and  industrial  films  division. 

□ 

George  F.  Hoover  has  been  pro- 
moted to  ABC  trade  press  editor, 
effective  Sept.  14,  it  was  announced 
by  Stephen  Strassberg,  director  of 
press  information  for  ABC.  He  re- 
places Art  Foley,  who  is  joining 
Biderman,  Tolk  &  Associates  as  an 
account  executive. 

□ 

Stanley  Levey  has  been  named  gen- 
eral sales  manager  of  Arrow  Produc- 
tions, Alvin  E.  Unger,  general  man- 
ager of  the  special  projects  division  of 
Independent  Television  Corporation, 
announced.  Arrow  Productions  is  the 
ITC  division  devoted  to  sales  and 
program  counselling  on  re-run  prod- 
uct. Levey  will  headquarter  in  Chi- 
cago. 

□ 

Bruce  Colen  has  joined  Hubbell 
Robinson  Productions,  Inc.,  as  a  gen- 
eral executive.  His  first  assignment 
will  be  in  the  literary  department  of 
the  organization. 


NT  A  to  Release  160 
films  in  Three  Periods 

Distribution  plans  for  the  160  Twen- 
tieth Century-Fox  feature  motion  pic- 
tures recently  acquired  for  TV  dis- 
tribution by  National  Telefilm  Asso- 
ciates, Inc.,  call  for  the  release  of  the 
films  during  three  six-month  inter- 
vals, Harold  Goldman,  NTA  Inter- 
national president,  announced. 

The  first  films  will  be  released  next 
month,  with  others  being  made 
available  periodically.  They  will  be 
known  as  the  Sunset,  Santa  Monica 
and  Wilshire  features. 

The  Sunset  features,  numbering  54 
films,  are  scheduled  for  the  initial 
release.  They  will  be  followed  by  the 
54  Santa  Monica  and  52  Wilshire 
films. 

the  West  Coast  under  the  direction 
of  Harold  F.  Kemp,  director,  night- 
time programs. 

Selected  talent  will  be  signed  to  ex- 
clusive NBC  contracts  and  made  im- 
mediately available  for  performances 
on  network  programs. 


An  Announcement  Of  Major  Importance 
To  The  Entertainment  Industry 
Throughout  The  World 


The  Mirisch  Company,  and  producer-director  Robert  Wise 
take  pride  in  announcing  the  production  of 

WEST  SIDE  STORY 

in  association  with  Seven  Arts  Productions. 


The  film  will  be  made  on  a  scale  in  keeping  with 
its  stature  as  one  of  the  most  important  properties 
of  the  decade  and  will  involve  some  of  the  world's 
greatest  creative  talents,  is  It  will  be  filmed  in 
color  in  one  of  the  leading  large  screen  processes 
on  a  multi-million  dollar  budget.  3s  Shooting  will 
begin  in  the  summer  of  I960. 5s  The  film  will  be 
released  by  United  Artists  on  a  road  show  basis. 


WEST  SIDE  STORY 

is  based  on  the  stage  play 
Music  by  Leonard  Bernstein;  Lyrics  hy  Stephen  Sondheim; 
Produced  hy  Robert  H.  Griffith  and  Harold  S.  Prince 
hy  arrangement  with  Roger  L.  Stevens;  Book  hy  Arthur  Laurents; 
Conceived,  Directed  and  Choreographed  hy  Jerome  Robbins. 


UA 


MOTION  PICTURE 

DAILY 


)L.  86,  NO.  44 


NEW  YORK,  U.S.A.,  TUESDAY,  SEPTEMBER  1,  1959 


TEN  CENTS 


distribution  Scheme 

let  Plan  for 
Sharing  Costs 
)i  RedFilms 

ompanies  Retain  30%; 
alance  for  MP  A  A  Use 


An  agreement  for  sharing  costs- 
profits,  if  any-of  handling  the 
ven  Soviet  films  included  in  the 
ate  Department's  cultural  exchange 
reement  with  Moscow  was  reached 
'  the  Motion  Picture  Assn.  execu- 
te committee  at  a  meeting  here 
sterday. 

With  each  of  seven  MPAA  member 
mpanies  handling  one  of  the  Soviet 
ms,  30  per  cent  is  being  allowed 
r  distribution  costs  and  will  be  re- 
ined by  each  company.  The  70  per 
nt  balance  will  be  turned  over  to 
PAA,  which  will  use  it  to  pay  for 
lints  and  advertising.  The  balance 
income  thereafter,  if  any,  will  be 
lid  into  a  pool.  Profits  or  deficits 
ill  be  shared  among  the  seven  par- 
;ipating  companies  on  a  pro  rata 
isis. 

lit  was  decided  also  that  a  legend 
{Continued  on  page  2) 

lopra  Is  Against  All 
linds  of  Censorship 

By  WARREN  G.  HARRIS 

Whether  it  be  by  a  religious  or 
ate  body,  producer-director  Frank 
apra  is  opposed  to  film  censorship 
•  any  kind.  He  is  not  against  the  in- 
jstry's  own  Production  Code,  he  told 

trade  press  conference  here  yester- 
iy,  but  "I  wouldn't  go  further." 

Capra  believes  that  a  good  deal  of 
(Continued  from  page  6) 

Feature'  Promotion  for 
Columbia  Short  Subject 

Columbia  Pictures  will  release  the 
rize-winning  film,  "The  Golden  Fish" 
Histoire  D'un  Poisson  Rouge")  in 
le  U.S.  and  Canada  as  a  special  at- 
action  later  this  year,  it  was  an- 
lounced  yesterday  by  Rube  Jackter, 
(Continued  on  page  5) 

(ELEVISION  TODAY-page  6 


The  hottest  company  in  the 
industry  today  starts  the  great- 
est showmanship  effort  in  its 
history  .  .  .  the 

SPYROS  P. 

SKOURAS 

DRIVE 

August  31  -  December  26 


ADVT. 


Fox  Meet  to  Hear 
Ad  Drive  Today 

The  advertising  and  publicity  cam- 
paigns for  20th  Century-Fox's  re- 
leases between  now  and  the  end  of 
the  year  will  be  revealed  to  the  com- 
pany's national  sales  meeting  today  at 
the  afternoon  session  at  the  home  of- 
fice here.  Branch  managers  and  re- 
gional advertising  and  publicity  man- 
(Continued  on  page  5) 


Phillips  Is  Eulogized 
At  Services  Here 

Hundreds  of  leaders  of  the  motion 
picture  industry,  other  branches  of  the 
entertainment  field,  the  legal  profes- 
sion and  other  walks  of  life  yesterday 
heard  the  late  Louis  Phillips  eulogized 
for  his  "great  and  kind  heart"  and  his 
dedication  to  the  highest  principles  of 
the  legal  profession,  of  which  he  was  a 
member. 

The  eulogy  to  Phillips,  66,  vice- 
(Continued  on  page  5) 


62  for  Quarter 

Top  Pictures 
Pile  Up  for 
End  of  Year 

Hyman  Sees  Accumulation 
Of  Major  Films  for  Holiday 


Step  Up  Anti'Pay-TV  Campaign  in  Canada; 
Say  Families  Must  Pay  $750  Per  Year  Each 

special  to  THE  DAILY 

MONTREAL,  Aug.  31. -Canadian  residents  are  told  they  will  pay  as  much 
as  $750  a  year  for  the  "privilege  of  looking  at  your  (television)  set"  if  toll-TV 
is  established  in  that  country  in  a  fact  sheet  being  distributed  by  the  Citizens 
Committee  for  Free  TV,  of  Montreal,  Quebec,  to  Canadian  residents  and 
legislators.  A  test  of  Cable-TV,  to  be  conducted  by  Famous  Players  Canadian 
Corp.,  is  scheduled  of  Etobicoke,  a  suburb  of  Toronto,  late  this  Fall. 

Joseph  Strauss,  president  of  the  Theatre  Owners  of  Canada,  an  affiliate  of 
Theatre  Owners  of  America,  said  the  citizens  committee  is  making  heralds 
available  to  theatres  for  mailing  with  their,  programs  and  distribution  to  patrons, 
as  part  of  a  campaign  to  alert  Canadians  to  the  costs  of  toll-TV.  The  herald 
charges  that  toll-TV,  if  successful,  would  kill  free  television.  It  cites  the  pay-TV 
test  conducted  in  Bartlesville,  Okla.,  which  it  says  "failed  miserably." 


With  62  features— five  of  them  spe- 
cials—set for  release  by  the  nine  na- 
tional distribution  companies  in  the 
last  quarter,  Sept.  1  through  Dec.  31, 
there  is  a  noticeable  concentration  of 
box  office  values  at  the  year  end  holi- 
day period  once  more. 

This  is  noted  by  Edward  L.  Hyman, 
vice-president  of  American  Broad- 
casting -  Paramount  Theatres,  in  a 
revised  release  schedule  for  the  last 
four  months  of  1959,  distributed  yes- 
terday. 

Hyman  has  been  campaigning  for 
orderly  distribution  of  quality  product 
throughout  the  year,  in  order  to  avoid 
insofar  as  possible  the  frequent  pe- 
riods of  quality  releases  in  depth— 
usually  at  holiday  times— and  the  pe- 
riods of  release  scarcity  in  between. 

In  an  endeavor  to  encourage  dis- 
tributors to  spread  their  quality  re- 
leases into  so-called  "orphan  periods," 
(Continued  on  page  7) 

Johnston  Delays  His 
Departure  for  Europe 

Eric  Johnston,  Motion  Picture  Assn. 
president,  who  had  planned  to  leave 
here  for  Europe  next  week  has  post- 
poned his  departure  indefinitely,  it 
was  learned  yesterday. 

The  Motion  Picture  Assn.  oflBce 
here  had  no  explanation  for  the 
change  of  plans  and  was  unable  to 
say  whether  or  not  it  was  due  to  the 
scheduled  American  visit  of  Nikita 
( Continued  on  page  6 ) 

Code  Review  Board 
Members  Being  Named 

Reappointment  of  most  of  the  10 
outside  members  of  the  Production 
Code  Review  Board,  whose  second 
one  year  terms  will  expire  on  Sept.  17, 
is  in  process  of  being  made  by  Eric 
Johnston,  Motion  Picture  Assn.  pres- 
ident. 

The  10  were  first  named  two  years 
( Continued  on  page  6 ) 


2 


Motion  Picture  Daily 


Tuesday,  September  1,  ly 


PERSDML 
MEMTIDIV 


JOSEPH  R.  VOGEL,  president  of 
Loew's,  Inc.,  is  scheduled  to  return 
to  New  York  today  from  the  Coast. 
• 

Rube  Jackter,  Columbia  Pictures 
vice-president  and  general  sales  man- 
ager is  in  Chicago  from  here. 

• 

Edward  L.  Hyman,  vice-president 
of  American  Broadcasting-Paramount 
Theatres,  and  his  assistant,  Bernard 
Levy,  are  in  Detroit  from  New  York 
for  conferences  with  Woodrow 
Fraught  of  United  Detroit  Theatres. 
• 

John  R.  Patno,  Jr.,  manager,  New 
England  Theatres'  Paramount  Theatre, 
Springfield,  Mass.,  and  Mrs.  Patno 
have  returned  there  from  a  vacation 
trip  to  West  Palm  Beach. 

• 

Robert  M.  Sternburg,  vice-presi- 
dent and  district  manager.  New  Eng- 
land Theatres,  Inc.,  and  Mrs.  Stern- 
burg have  become  grandparents  for 
the  fourth  time  with  the  birth  of  a 
boy,  John,  to  their  son-in-law  and 
daughter,  Mr.  and  Mrs.  George 
Spoll,  West  Hartford,  Conn. 

• 

Leon  Leonidoff,  Radio  City  Mu- 
sic Hall  senior  producer,  is  in  Tel 
Aviv  again  to  continue  rehearsals  for 
the  all-Israeli  stage  spectacle  sched- 
uled as  the  Music  Hall's  next  attrac- 
tion. 

• 

Mori  Krushen,  United  Artists'  ex- 
ploitation head,  will  leave  here  for 
Europe  Thursday  for  a  tour  covering 
principal  cities. 


NEW  YORK  THEATRES 


r— RADIO  CITY  MUSIC  HALL— i 

Rockefelltr  Center  •  Ci  6-4600 

GARY  EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  •  Technicoloi* 
ml  GtlA  new  STAGE  SPECTACLE  "SUMMER  FESTIVAL 


Set  Cost  Plan  for  Red  Films 


For  over  40  Years  Service  and 
Quality  has  been  Our  Tradition. 

Showmen  all  over  America  know 
they  will  get  the  best  when  they 
order 


NIWYO>K 

630  Ninth 


FILMACK 
SPECIAL 


1327  S.  Wabash  Ave.,  Chicago  5,  III. 


( Continued 

explaining  that  each  Soviet  film  pre- 
sented is  a  part  of  the  U.S. -Soviet 
cultural  exchange,  sponsored  by  the 
U.S.  State  Department,  will  be  used 
ahead  of  the  main  title  on  each  print. 

The  premiere  picture  in  the  agree- 
ment, that  of  "The  Cranes  Are  Fly- 
ing," which  went  to  Warner  Bros,  for 
distribution  in  the  drawing  conducted 
by  MPEA  earlier,  has  been  set  for 
Oct.  20  in  the  Dupont  Theatre,  Wash- 
ington,  D.C.   At  approximately  the 


from  page  1 ) 

same  time,  the  premiere  of  the  first 
of  the  10  American  films  within  the 
agreement  will  be  held  in  Moscow. 
The  premiere  picture  is  "Marty,"  dis- 
tributed by  United  Artists.  The  latter 
is  lining  up  three  to  five  American 
stars  to  go  to  Moscow  for  the  pre- 
miere. 

Both  Washington  and  Moscow  pre- 
mieres are  expected  to  be  attended 
by  high-ranking  official  and  diploma- 
tic delegations. 


UA  'Solomon'  Drive 


Jackter  Set  to  Attend 


Begins  Third  Staqe       ^^^^^^  ^"^^^^^  Meeting 

■■■■■M    t^iMvyv  special  to  THE  DAILY 


United  Artists'  advance  exploitation 
campaign  for  Edward  Small's  "Solo- 
mon and  Sheba"  moves  into  its  third 
stage  today  with  Jack  Goldstein,  East- 
ern coordinator  for  the  film's  special 
promotion  unit,  embarking  on  a  12- 
city  tour,  it  was  announced  by  Fred 
Goldberg,  national  director  of  adver- 
tising, publicity  and  exploitation. 

Goldstein  will  meet  with  media  rep- 
resentatives and  leading  exhibitors  in 
Canada  and  the  United  Staates  as  part 
of  the  third  cross-country  swing  for 
the  film.  His  itinerary  over  the  next 
three  weeks  includes  Toronto,  Buffalo, 
Albany,  Louisville,  Indianapolis,  Cin- 
cinnati, Charlotte,  Norfolk,  Richmond 
and  Baltimore.  He  returns  to  New 
York,  national  headquarters  for  the 
"Solomon  and  Sheba"  promotion  unit 
headed  by  Jonas  Aronld  and  I,ois 
Weber,  on  Sept.  18. 

One  of  a  corps  of  promotion  ex- 
perts, Goldstein  carries  with  him  a 
leather-bound,  gold-embossed  promo- 
tion kit  containing  specially  prepared 
material  designed  to  create  word-of- 
mouth  attention  for  the  UA  release 
with  selective  audience  groups.  Pri- 
mary targets  include  schools,  colleges, 
libraries,  museums,  church,  civic  and 
community  organizations. 

Services  Today  for 
Solether,  Ohio  Pioneer 

special  to  THE  DAILY 
CLEVELAND,  Aug.  31.  -  Funeral 
services  will  be  held  in  Chagrin  Falls 
tomorrow  for  Lauren  B.  Solether,  75, 
pioneer  Ohio  exhibitor  and  owner  of 
the  Falls  Theatre  in  Chagrin  Falls. 

Surviving  are  his  wife,  Hazel,  to 
whom  he  had  been  married  51  years, 
and  three  sons,  James  H.,  mayor  of 
Chagrin  Falls;  Lauren  B.,  Jr.,  and 
David  C.  Burial  will  be  in  Evergreen 
Cemetery,  Chagrin  Falls. 

Lauren  Solether  was  born  in  Jerry 
City,  O.,  near  Bowling  Green.  He  was 
a  graduate  of  Oberlin  College.  Prior 
to  coming  to  Chagrin  Falls  in  1929  he 
owned  a  theatre  in  Toledo.  He  also,  in 
1914,  owned  the  first  theatre  in  Bowl- 
ing Green. 


Special  to  THE  DAILY 

CINCINNATI,  O.,  Aug.  31.  -  Rube 
Jackter,  vice-president  and  general 
sales  manager  of  Columbia  Pictures, 
will  attend  the  Allied  Ohio  Valley 
Convention  here  Sept.  15  and  16  at 
the  Sheraton  Gibson  Hotel,  sponsored 
by  Allied  units  of  Indiana,  Kentucky 
and  West  Virginia.  Jackter  plans  to 
meet  and  talk  with  attending  exhibi- 
tors about  Columbia's  future  plans 
and  upcoming  releases. 

Nicholson  to  Attend 

It  has  also  been  confirmed  that 
James  Nicholson,  president  of  Amer- 
ican-International Pictures,  will  at- 
tend the  meeting.  Nicholson  will  be 
accompanied  by  two  AIP  stars,  Anita 
Sands  and  Chris  Robinson. 

Ben  Berger,  former  North  Central 
Allied  and  National  Alhed  president, 
is  coming  out  of  retirement  to  deliver 
the  keynote  address.  Reservations  have 
also  been  received  from  Abe  Beren- 
son,  president  of  Gulf  States  Alhed 
and  Jack  Kirsch,  president  of  ATO  of 
Illinois. 


'W  Schedules  30  film 
Shorts;  All  in  Color 

Universal  Pictures  will  release  30 
one  and  two-reel  short  subjects— all 
in  color-during  1959-1960,  it  was  an- 
nounced by  F.  J.  A.  McCarthy,  Uni- 
versal assistant  general  sales  manager. 
Highlighting  the  program  will  be  the 
release  of  a  special  20-minute  subject 
"The  Boy  Who  Owned  An  Ele- 
phant" in  color  featuring  Tallulah 
Bankhead  as  the  narrator  and  shot  in 
Florida  with  the  Cristiani  Circus  as 
a  background. 

The  program  will  also  include  two 
two-reel  specials  in  color— "Majestic 
Island"  deahng  with  Taiwan  and 
"Pacific  Paradise"  featuring  the  new 
50th  State  of  the  Union.  There  will  be 
eight  new  Color  Parades,  and  13  new 
Walter  Lantz  color  cartunes,  eight  of 
them  being  new  Woody  Woodpeckers. 
Finally  there  will  be  six  Woody  Wood- 
pecker Walter  Lantz  Technicolor  car- 
tune  reissues. 


NATKE  Sees  Higher 
Pay,  Longer  Holiday 

By  PETER  BURNUP 

LONDON,  Aug.  29  (By  Air  Mail 
The  National  Association  of  Theatr 
and   Kinematograph  Employees 
lodged  a  claim  for  higher  pay 
longer  holidays  for  several  thous 
workers  in  the  distribution  side  of 
industry  here. 

For  NATKE  members  in  indusi 
grades  the  union  asks  for  a  pay 
of  £1  ($2.80)  a  week  with  tl: 
weeks'  holiday  annually  instead  of 
present  two.  A  pay  increase  onh 
asked  for  clerical  workers. 

Negotiations  have  opened  betw 
the  Renters'  Society  and  the  un 
Another  meeting  will  be  held  wil 
the  next  two  weeks. 

The  union  claims  that  basic  r: 
in  the  existing  agreement  are  lagg 
behind  rates  and  conditions  in 
film  industry  generally.  No  claim 
made  for  a  shorter  working  we 
Union  workers  concerned  are  aire, 
working  less  than  a  40-hour  week. 

With  the  proposed  £1  a  week 
a    dispatch    manager's    basic  w 
would  be  just  over  £13  ($36.40 
week.  Packers  would  receive  just 
der  £10  ($28)  a  week. 


Lionel  Clyne  Named 
Regent  Man.  Directors 

From  THE' DAILY  Bureau 
LONDON,    Aug.  3I.-F0II0W 
changes  in  the  control  of  Regent 
sociated     Film    Companies,  Lit 
Clyne,  formerly  with  Republic, 
been  appointed  managing  director. 

Clyne's  immediate  plans  are  for 
strengthening  of  the  group's  posit 
in  the  fields  of  cinema  screen  advei 
ing  and  television  commercials.  A 
long-term  policy  he  also  plans  de  j 
opment  into  TV,  as  well  as  feature  1 
production.  Regent  also  retains  its 
terest  in  exhibition  through  two  ci 
mas  in  the  provinces. 


Schacker  Acquires  2 

Marshall  Schacker,  producers  r 
resentative  and  head  of  Premi 
Films,  has  acquired  two  new  1 
ropean  feature  films  for  distribut 
here.  One  is  "The  Volga  Boatma 
filmed  in  Yugoslavia  in  Enghsh  by 
Italian  company.  It  stars  John  Der 
Elsa  Martinelli,  and  Dawn  Addai 
The  other  is  "The  Nights  of  Lucre 
Borgia,"  produced  in  Rome.  Both 
in  CinemaScope  and  Eastman  Col 


Earl  Elkin  Dies 

MEMPHIS,  Tenn.,  Aug.  31.  -  E 
Elkin,  owner  of  the  Elkin  Theat 
Aberdeen,  Mississippi,  and  an  exhi' 
tor  since  1919,  died  of  a  heart  atta 
while  attending  the  American  Legi; 
convention  in  Minneapolis  Saturdi 


dass  mlttef  Sept   2f°"l9fi'''a^^  J"^  ^  part  of  Motio;.  Picture  Daily;  Motion  Picture  Almarrac,  Television  Almanac,  Fame.  Entered  as  se^: 

matter  cept.  ^i.  iyj8,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  IC 


\lf  I  have  to  decorate  you  one  day  and  slap  you  in  a  stockade 

the  next,  I  damn  well  will!'' 


GARY  COOPER 


as  Major  Thorn 


THEY  made  this  year's  big  picture! 


COLUMBIA  PICTURES 
presents 

GARY  COOPER.  RITA  HAYWORTH 
VAN  HEFLIN- TAB  HUNTER 

in 
the 

WILLIAM  GOETZ 

Production  of 


co-starring 

RICHARD  CONTE .  MICHAEL  CALLAN 
DICK  YORK 

Directed  by 

ROBERT  ROSSEN 

A  GOETZ-BARODA 
PRODUCTION 
From  the  Novel  by 
GLENDON  SWARTHOUT 
Screenplay  by 

IVAN  MOFFAT,  ROBERT  ROSSEN 

CINEMASCOPE 

In 

EASTMAN 

COLOR 


lesday,  September  1,  1959 


Motion  Picture  Daily 


5 


\\rike  by  SWG  Vif  Put 
I  Hands  of  ffte  Board 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  3L  -  Mem- 
rs  of  the  screen  branch  of  the 
riters  Guild  of  America-West  has 
thorized  the  guild's  board  to  issue 
strike  order  if  and  when  it  deter- 
nes  a  satisfactory  deal  cannot  be 
ide  with  certain  independent  com- 
nies  and  persons  with  whom  the 
ild  has  been   negotiating   a  new 

I  een  contract  for  the  past  several 

i  ipths. 

S'ome  55  companies  are  involved, 
my  controlled  by  the  same  nominal 
ads. 

\uthorization  for  the  strike  was 
ide  at  a  WGAW  membership  meet- 
r  late  last  week  through  unanimous 
te  in  secret  ballot,  with  Richard 
irphy  named  to  head  the  strike 
mmittee  to  carry  on  organizational 
itters  if  a  strike  order  becomes 
cessary. 


Louis  Phillips  Eulogized  by  Industry  Leaders 


hilmont  Village  Seeks 
o  Acquire  Theatre 

special  to  THE  DAILY 
PHILMONT,  N.  Y.,  Aug.  3L-The 
llage  of  Philmont  is  about  set  to  ac- 
ire,  convert  and  outfit  the  35-year- 
1,  brick  Strand  Theatre,  now  avail- 
le  for  $3,000  from  its  owner,  Fred 
irbst.  If  the  voters  give  final  ap- 
wal— possibly  during  the  first  two 
;eks  in  September— the  center  of 
ic  operations  will  be  transferred 
)m  the  ancient,  frame  village  hall  to 
>  former  motion  picture  house. 
About  35  residents  who  attended 

Aug.  11  meeting  tentatively  ap- 
oved  acquisition  and  refurbishing  of 
■  theatre.  An  architect  was  engaged 

draw  plans,  which  will  be  ready 
pt.  1. 


( Continued  from  page  1 ) 
president  and  general  counsel  of  Para- 
mount Pictures,  who  died  Saturday  of 
a  heart  attack,  was  delivered  at  the 
Riverside  Memorial  Chapel  by  Rabbi 
Benjamin  Kreitman  of  the  Brooklyn 
Jewish  Center.  Interment  followed  at 
Mount  Lebanon  Cemetery,  Brooklyn. 

Company  Officials  Present 

Among  the  hundreds  of  mourners 
who  attended  the  services  yesterday 
were  the  following:  Eric  Johnston, 
Barney  Balaban,  Adolph  Zukor, 
George  Weltner,  Paul  Raibourn,  James 
E.  Perkins,  Jerry  Pickman,  James  E. 
Richardson,  Ed  Weisl,  Sidney  Schrei- 
ber,  Spyros  P.  Skouras,  Kenneth  Clark, 
Otto  Koegel,  Robert  O'Brien,  Charles 
Regan,  Robert  Benjamin. 

Also,  Arthur  Krim,  Max  E.  Young- 
stein,  Seymour  Peyser,  William  Hein- 
eman,  A.  Schneider,  Simon  Fabian, 
Samuel  Rosen,  Sam  Rinzler,  Adolph 
Schimel,  Howard  Levinson,  Samuel 
W.  Black,  Robert  Meserve,  Louis 
Nizer  (who  returned  from  Europe  to 
attend  the  funeral),  Louis  Weber, 
Budd  Rogers,  Sidney  Blumenstock, 
Prof.  Milton  Handler,  A.  C.  Bickford, 
James  Murtagh,  Whitney  North  Sey- 


Fins  Music  Hall  Award 

Johnny  Daenen,  a  17-year-old  tap 
ncer  from  Port  Arthur,  Tex.,  has 
come  the  third  performer  from  the 
d  Mack  Original  Amateur  Hour 
ie vision  show  to  win  a  Radio  City 
usic  Hall  award  of  merit,  recogni- 
in  entithng  the  winner  to  a  profes- 
>nal  appearance  on  the  Music  Hall 
'ge- 


witches  to  Todd- AO 

CLEVELAND,  Aug.  31.-The  Pal- 
e  Theatre  will  close  for  six  weeks  at 
(■  conclusion  of  the  present  repeat 
i!j;agement  of  "Cinerama  Holiday"  to 
•imit  installation  of  Todd-AO  equip- 
ent.  Managing  director  Max  Wink  is 
irrently  in  New  York  to  complete 
lal  arrangements   for  the  change- 


ihicago  Likes  '^Deninv' 

Twentieth  Century-Fox's  "Blue 
'■enim"  opened  to  exceptional  busi- 
2SS  over  the  weekend  at  the  State 
ake  Theatre  in  Chicago,  according 
I  theatre  reports.  The  attraction 
rossed  $28,459  for  the  three-day 
'eekend,  ahead  of  most  of  the  top 
fractions  of  recent  months. 


mour,  Herbert  B.  Lazarus,  Jerome 
Golden,  Robert  W.  Perkins,  John  F. 
Kasky,  Milton  C.  Weisman,  Eugene 
Picker,  Sol  Schwartz,  Sidney  Markley. 
Many  members  of  the  bench  also 
were  present. 

Expressions  of  sorrow  at  the  death 
of  Phillips  were  received  in  the  of- 
fices of  Motion  Pictube  Daily  yester- 
day, among  which  were  the  following 
messages: 

Barney  Balaban,  Paramount  presi- 
dent: "The  severing  of  Louis  Phillips 
from  the  life  of  Paramount  means 
more  than  the  loss  of  a  dear  friend,  the 
passing  of  an  associate.  For  Louis  Phil- 
lips came  to  Paramount  in  the  great 
era  of  the  company's  expansion  in  the 
late  Nineteen  Twenties  ( 192S )  when 
sage  counsel  in  a  host  of  legal  matters 
was  a  priceless  commodity.  This  coun- 
sel continued  to  play  its  wonderful 
part  in  the  upbuilding  of  Paramount. 

"Louis  Phillips  throughout  his  en- 
tire life  was  one  of  those  rarities  among 
people— a  man  of  gentleness  in  all  mat- 
ters deahng  with  his  fellow  men,  and 
a  man  of  superb  strength  and  integrity 
in  his  administration  of  the  law. 

"I  shall  miss  his  wise  counsel,  as  will 
also  his  legion   of   devoted  friends 


throughout  the  film  industry  and  the 
world  of  law." 

Eric  Johnston,  Motion  Picture 
Ass'n.  president:  "Louis  Phillips'  pass- 
ing takes  from  the  motion  picture 
scene  a  man  who  was  a  tower  of 
strength.  Through  his  energy  and 
great  wisdom  he  brought  satisfactory 
solutions  to  problems  that  often  baf- 
fled lesser  men.  All  of  us  who  looked 
to  Louis  to  find  the  right  answer  will 
miss  him  as  a  fellow  worker  and  a 
friend." 

'Spirit  and  Service'  Cited 

George  Weltner,  Paramount  vice- 
president:  '.'To  speak  of  the  loss  of  a 
man  of  the  stature  and  integrity  of 
Louis  Phillips  is  to  attempt  a  state- 
ment of  fact  difficult  of  putting  into 
adequate  words.  For  here  was  a  man 
who  handled  both  the  spirit  and  the 
service  of  the  law  with  a  sense  of  dedi- 
cation so  fine  that  it  ennobled  all  who 
became  touched  by  it. 

"His  influence  on  the  Paramount  or- 
ganization was  in  this  spirit  from  the 
moment  of  his  first  contact  with  us, 
and  we  shall  carry  the  fine  imprint  of 
his  sage  counsel  whilever  there  is  a 
Paramount  company." 


Columbia  Film  l>'i^mhsa\  Sought  of     Fox  Meeting 


( Continued  from  page  1 ) 
Columbia  Pictures  vice-president  and 
general  sales  manager. 

He  said  that  the  20-minute  East- 
man Color  production  would  be  given 
the  same  sales  and  merchandising 
handling  as  a  full-length  feature. 

"  'The  Golden  Fish'  is  a  block- 
buster in  the  short  subjects  field,"  the 
general  sales  manager  declared,  "and 
we're  going  to  treat  it  as  such.  At 
present,  Columbia  will  consider  only 
extended  run  playdates  for  this  film." 

"The  Golden  Fish"  captured  the 
International  Critics  Prize  at  this 
year's  Cannes  Film  Festival. 


Reach  Agreemenf  on 
Sfafe  Taxing  Bi7l 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  31.  -  Sen- 
ate-House conferees  reached  quick 
agreement  on  a  bill  to  limit  states' 
powers  to  tax  the  income  of  out-of- 
state  companies. 

The  House  and  Senate  are  expected 
to  ratify  the  bill  promptly  and  the 
President  is  expedted  to  approve  it. 
It  is  aimed  at  restricting  somewhat  a 
broad  grant  of  power  given  the  states 
in  this  field  by  two  recent  Supreme 
Court  decisions. 

The  compromise  bill  provides  a 
state  cannot  tax  an  out-of-state  firm 
if  its  only  activity  in  the  state  was 
the  solicitation  of  orders  for  filling 
from  outside  the  state.  The  Senate 
finance  and  House  judiciary  commit- 
tees would  also  be  ordered  to  study 
the  problem  and  give  their  recom- 
mendations for  any  additional  legis- 
lation to  Congress  by  July  1962. 


'Bfue  law'  Hearing 

special  to  THE  DAILY 

SPARTANBURG,  S.  C,  Aug.  31.- 
Attorney  general  Dan  McLeod  has 
filed  a  motion  to  dismiss  a  "blue  law" 
hearing  scheduled  for  Federal  Court 
hearing.  A  three-judge  Federal  tribu- 
nal will  meet  in  Columbia  Sept.  8  to 
hear  arguments  questioning  the  valid- 
ity of  South  Carolina's  laws  against 
Sunday  amusements. 

The  attorney-general  listed  eight 
reasons  in  filing  his  motion  for  dis- 
missal of  the  case,  including  the  view 
that  neither  the  First  Amendment  to 
the  U.S.  Constitution  nor  the  14th 
Amendment  are  violated  by  section 
64-1  of  the  co-called  "blue  laws." 

Operating  in  Six  Counties 

By  virtue  of  a  restraining  order  is- 
sued by  Federal  Judge  C.  C. 
Wychegn  amusements  and  movies  are 
operating  in  six  counties  of  the  state 
without  interference  from  law  en- 
forcement authorities. 

McLeod,  in  his  motion  for  dismissal, 
further  contended  that  "a  corporation, 
such  as  the  movie  companies,  does  not 
legally  have  a  religious  status." 

Mrs.  Greenblatt  Dies 

Funeral  services  will  be  held  today 
at  Riverside  Chapel,  Far  Rockaway, 
at  1  P.M.  for  Mrs.  May  Greenblatt, 
wife  of  Arthur  Greenblatt,  home  oflSce 
executive  of  Allied  Artists.  Mrs.  Green- 
blatt died  Sunday. 

Besides  her  husband  she  is  survived 
by  two  daughters,  Mrs.  Joan  Marko- 
witz  and  Mrs.  Irma  Chenetz,  and  four 
grandchildren.  Donations  to  the  He- 
brew Kindergarden  and  Infants  Home, 
Far  Rockaway,  are  requested  in  lieu 
of  flowers. 


{Continued  from  page  1) 
agers  are  attending  the  meetings. 

An  opening  address  by  20th  vice- 
president  Charles  Einfeld  will  begin 
the  merchandising  session.  Following 
Einfeld's  speech,  every  facet  of  the 
campaigns  for  20th  releases  from  Sep- 
tember through  January  will  be  out- 
lined. A  representative  of  advertising, 
publicity  and  exploitation  department 
personnel  as  well  as  several  of  the 
ad-pub  managers,  will  speak. 

In  addition  to  Einfeld,  speakers 
will  include  Rodney  Bush,  exploita- 
tion director;  Abe  Goodman,  adver- 
tising director;  Ira  Tulipan,  publicity 
manager;  Eddie  Solomon,  exploita- 
tion manager;  Martin  Michel,  radio- 
television  manager;  Max  Stein,  crea- 
tive advertising  manager;  Nathan 
Weiss,  assistant  advertising  manager 
and  Edward  Feldman,  of  20th's  pub- 
licity department. 

Along  with  these  speakers  will  be  a 
variety  of  motion  picture  industry 
and  advertising,  publishing  and  pro- 
motional representatives.  Chief  among 
the  guest  speakers  will  be  RKO  Thea- 
tres vice-president  Harry  Mandel; 
Leonard  Forman,  promotion  director 
of  pocket  books  and  Charles  Schlaifer, 
advertising  agency  president. 

Ad-pub  managers  who  will  speak 
are  Eddie  Yarbrough,  Los  Angeles; 
Don  Yarbrough,  San  Francisco;  Sol 
Gordon,  Chicago;  Adrian  Awan, 
Cleveland-Detroit;  and  Hal  Marshal, 
Philadelphia. 

^Tamango^  Stays  Strong 

"Tamango,"  the  Hal  Roach  release, 
is  being  held  for  a  third  week  at  the 
Fox  Theatre  in  Detroit  after  a  big  sec- 
ond weelcend  gross  of  $13,285. 


Motion  Picture  Daily 


Tuesday,  September  1.  isg 


Television  Today 


Lawrence  film  Centre 
To  Open  in  Toronto 

special  to  THE  DAILY 

TORONTO,  Aug.  31.  -  Canada's 
newest  motion  picture  studios  will  be 
opened  for  full-scale  production  on 
Tuesday,  October  6,  it  was  announced 
by  executive  vice-president  John  T. 
Ross  of  Robert  Lawrence  Productions 
here.  With  the  installation  of  video- 
tape equipment  before  the  end  of  the 
year,  the  new  film-sound-and-tape 
centre  in  downtown  Toronto  will  rep- 
resent a  total  investment  of  over 
$1,000,000. 

The  new  studios  are  designed  to 
extend  the  company's  realms  beyond 
the  television  commercial  field,  to  tele- 
vision programs  and  theatrical  fea- 
tures. They  contain  three  stages  in 
25,000  square  feet  of  space,  with 
videotape  facilities  located  between 
the  two  main  stages.  An  independent 
sound  company,  Eastern  Sound  Com- 
pany Ltd.,  headed  by  Harold  Clark, 
will  offer  complete  sound  recording 
facilities  on  the  premises. 


Belatonte  to  Star  in 
Revlon  Dec.  Special 

Harry  Belafonte  has  been  signed  to 
star  in  the  first  of  five  hour-long  Rev- 
lon specials  on  the  CBS  Television 
Network  Thursday,  Dec.  10  (8:30- 
9:30  P.M.,  EST).  Revlon  also  spon- 
sors fifteen  90-minute  specials  on  the 
network,  the  first  of  which  will  be 
presented  on  Thursday,  Oct.  8  (9:30- 
11:00  P.M.,  EDT). 

Phil  Stein,  who  will  produce  the 
Harry  Belafonte  program,  produced 
the  two  most  recent  television  pro- 
grams in  which  Belafonte  appeared. 
In  the  forthcoming  Revlon  special, 
Belafonte  will  sing  folk  songs  from 
all  over  the  world. 

The  first  90-minute  Revlon  special, 
Oct.  8,  features  Rock  Hudson  as  host, 
with  guest  stars  Tallulah  Bankhead, 
Sammy  Davis,  Jr.,  Mort  Sahl  and 
Esther  Williams.  The  hour-and-one- 
half  Revlon  specials  will  alternate 
with  "Playhouse  90"  in  the  Thursday, 
9:30-11:00  P.M.  time  period. 


Nat'l.  Videotape  Service 
Opens  on  West  Coast 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  31.  -  The 
West  Coast's  first  independent  com- 
pany with  both  interior  and  remote 
facihties  devoted  solely  to  the  pro- 
duction of  video-tape  commercials 
and  programs  officially  opens  its  doors 
here  Tuesday.  The  new  firm  is  incor- 
porated under  the  name  of  National 
Videotape  Service  and  is  being  helmed 
by  Harold  S.  Marienthal,  for  years  the 
Western  head  of  the  Television  Divi- 
sion of  National  Screen  Service. 

NVS  is  organized  to  provide  a  com- 
plete videotape  commercial  service. 


Delaware  Stay  Issued 
On  Sale  of  HBS  Stock 

special  to  THE  DAILY 

WILMINGTON,  Aug.  31.-A  tem- 
porary restraining  order  entered  in 
U.S.  District  Court  by  Cliief  Judge 
Caleib  M.  Wright  restrains  Hialand 
development  Corp.,  a  Delaware  com- 
pany with  its  principal  office  in  Okla- 
homa City,  until  Sept.  10,  1959  from 
"transferring  or  in  any  way  and  to 
any  extent  divesting  Hialand  of  its 
ownership  of  the  stock  of  Hawaiian 
Broadcasting  System,  Ltd,  the  thea- 
tre properties  and  any  or  all  other 
assets,  all  of  which  were  received  by 
it  as  a  result  of  its  purchase  of  the 
assets  of  Consolidated  Amusement 
'Co.  Ltd.  or  from  transferring  or 
divesting  itself  of  any  of  the  pro- 
ceeds of  any  of  the  said  properties 
received  by  its  Consolidated  Amuse- 
ment Co.,  Ltd.,  which  it  may  already 
have  disposed  of." 

Plaintiff,  the  808  Corporation,  a 
Pennsylvania  company,  posted  the 
$2,000  bond  upon  which  the  tempor- 
ary restraining  order  was  conditioned. 

Judge  Wright's  order  further  pro- 
vided that  the  plaintiff's  motion  for  a 
preliminary  injunction  be  brought  be- 
fore the  court  for  a  hearing  on  Sept. 
10,  1959. 

The  complaint,  filed  Aug.  28,  said 
ConsoHdated  is  now  known  as  Thea- 
tre Proceeds  Corp.,  a  Hawaiian  cor- 
poration, and  that  the  stock  certificate 
representing  the  plaintiff's  350  shares 
of  Consolidated  capital  stock  has  been 
cancelled  in  pursuance  of  a  plan  of 
liquidation. 

Bertram  Berman  Named 
To  New  Post  at  CBS 

Bertram  Berman  has  been  named  to 
the  newly  created  post  of  director  of 
daytime  programs,  Hollywood,  for  the 
CBS  Television  Network,  effective 
immediately,  it  was  announced  by 
Oscar  Katz,  vice-president,  network 
programs. 

In  his  new  position,  Berman  will 
report  directly  to  WiHiam  Dozier, 
vice-president,  programs,  Hollywood. 
Berman  joined  the  CBS  Television 
Network  in  May,  1956,  as  director  of 
daytime  programs,  with  headquarters 
in  New  York,  and  in  1957  became 
director  of  daytime  program  develop- 
ment. 


Albert,  Ritter  Co-Stars 
With  Silver  in  'Ballad' 

Eddie  Albert  and  Thelma  Ritter 
have  been  signed  to  co-star  with  Phil 
Silvers,  who  plays  the  title  role,  in 
"The  Ballad  of  Louie  the  Louse"  on 
the  CBS  Television  Network  Satur- 
day, Oct.  17  (9:00-10:00  P.M.,  EDT). 
"The  Ballad  of  Louie  the  Louse,"  a 
musical  comedy  with  six  original  songs 
by  Nat  Hiken  and  Gordon  Jenkins,  is 
the  first  of  four  hour-long  specials  in 
which  Silvers  will  appear  during  the 
1959-1960  season. 


Hamrick  Back  with  New 
Theatre  in  Portland 

special  to  THE  DAILY 

PORTLAND,  Ore.,  Aug.  31.-The 
Hamrick  circuit,  which  has  not  been 
represented  by  a  theatre  here  since  its 
old  Liberty  was  sold  and  razed  early 
this  year,  is  scheduled  to  open  its  new 
Music  Box  early  next  year. 

Work  is  well  along  on  the  $300,000 
modem,  650-set  house.  Will  J.  Conner, 
circuit  president,  said  it  will  have 
Todd-AO  equipment  and  numerous 
other  modern  features. 


Code  BoaiH 


Capra  Hits  Censorship 

( Continued  from  page  1 ) 
the  current  controversy  over  sex  in 
films  has  been  stirred  up  by  the 
screen  appearances  of  Brigitte  Bardot 
—"she  has  a  hell  of  a  lot  to  do  with 
this  thing.  But  I  don't  think  you  need 
that  kind  of  startling  sex  to  make 
people  go  to  theatres.  That's  the  easy 
way.  After  all,  sex  has  always  been  the 
greatest  commodity  in  the  world." 

Points  to  'Nun's  Story' 

Pointing  to  the  current  success  of 
"The  Nun's  Story"  and  his  own  "A 
Hole  in  the  Head,"  Capra  said  "I 
don't  think  they  depend  on  sex." 
When  it  comes  to  presenting  con- 
troversial subjects  such  as  homo- 
sexuality and  dope  addiction  on  the 
screen,  Capra  said  he  has  no  objec- 
tion to  them,  "as  long  as  they're 
shown  for  what  they  are."  Since  mo- 
tion pictures  influence  people  of  all 
ages  all  over  the  world,  it  is  their 
responsibihty  "to  keep  moral  stand- 
ards on  the  right  side,"  the  producer- 
director  stated. 

It  is  Capra's  strong  conviction  that 
the  function  of  the  motion  picture 
is  to  entertain,  but  he  admits  that  "the 
corallaries  are  many"  and  that  films 
"can  tackle  many  problems.' 

Capra  has  just  returned  from  a 
nine-day  visit  to  Brazil,  where  he 
served  as  a  good-will  ambassador  for 
the  Motion  Picture  Association.  In 
that  country,  which  he  said  is  as  big 
as  the  United  States  "plus  another 
Texas,"  Capra  said  that  he  found  the 
U.S.  winning  the  battle  for  the  hearts 
of  the  people  there.  American  culture 
is  spreading  everywhere,  he  con- 
tinued, and  our  films  are  enormously 
popular  with  Brazilians. 

Says  Brazil  Looks  Abroad 

The  producer-director  found  Brazil- 
ians extremely  anxious  to  find  greater 
foreign  markets  for  their  own  films, 
especially  in  the  English  speaking  na- 
tions. It  was  Capra's  observation  that 
Brazil's  industry  could  be  developed 
best  by  co-production  deals  with  U.S. 
producers.  There  are  many  incentives, 
he  said,  including  the  willingness  of 
many  private  individuals  to  help  in 
financing  co-productions,  and  the 
very  nature  of  the  "amazing  country" 
itself,  which  "is  just  exploding  with 
energy." 

Mike  Newman  Dies 

LOS  ANGELES,  Aug.  31.  -  Mike 
Newman,  veteran  exploiteer,  who  rep- 
resented Columbia  Pictures  in  this  ter- 
ritory since  1931,  died  here  on  Sun- 
day. 


( Continued  from  page  1 ) 
ago  to  supplement  the  10  men 
of  the  MPAA  board  of  directors 
constituted  the  Code  review  I 
until  then.  Their  naming  was  i; 
sponse  to  urgings  that  non-^' 
representation  was  desirable  oi 
board,  particularly  in  the  eve 
was  called  upon  to  review  a 
seal  denial  involving  a  pictures 
longing  to  a  producer  or  com 
not  a  member  of  the  MPAA. 

Under  the  so-called  liberal  apj 
tion  of  the  Code  by  the  Produ 
Code  Administration  in  Hollywo<| 
recent  years,  there  has  been  m 
stance  of  the  new  20-man  re 
board  being  called  upon  to  d 
an  appeal  from  a  P.C.A.  ruling. 

Ten  Terms  Expiring 

The  10  outside  board  men 
whose  terms  are  expiring  im 
Leonard  Goldenson,  American  B 
casting  -  Paramount  Theatres  j 
dent;  Russell  V.  Dowing,  presi 
Radio  City  Music  Hall;  Sol 
Schwartz,  president,  RKO  The; 
Leopold  Friedman,  chairman  ot 
board,  Loew's  Theatres;  Ben  Ma 
Marcus  Theatres  Management 
Milwaukee,  and  Allied  States  n 
sentative  on  the  Compo  triumvi 
George  Kerasotes,  Kerasotes  Thet 
Springfield,  111.  and  president  of  1 
tre  Owners  of  America. 

Also:  producers   John  Ford, 
liam  Goetz,  George  Sidney  and  5 
lay  Kramer. 

It  was  reported  but  could  no 
confirmed  that  Eugene  Picker,  j 
dent  of  Loew's  Theatres,  mav 
named  in  place  of  Friedman,  and 
ney  Markley,  AB-PT  vice-presii 
in  place  of  Goldenson. 


Johnston  Delays 

( Continued  from  page  1 ) 
Khrushchev,  whom  Johnston  visitf 
Moscow  and  at  his  country  home 
the  Black  Sea  last  spring.  Khi 
chev's  wife,  son  and  daughter, 
will  accompany  the  Soviet  pren 
here,  were  present  during  the  1; 
visit. 

Johnston  had  planned  to  go  to  I 
don  first  to  discuss  a  renewal  of 
Anglo  -  American  film  remitt; 
agreement  which  expires  late 
month,  and  from  there  was  to  g 
Paris  and  Berlin  to  discuss 
French  and  German  film  agreem 
which  have  been  in  negotiation 
some  time. 

Indications  are  a  new  date  for 
departure  will  be  set  for  late  in 
month. 


Burton  Stone  in  NeV 
C.F.I.  'Lab'  Post 

Burton  "Bud"  Stone  has 
named  sales  manager  of  the  J 
Coast  laboratories  of  Consolid; 
Film  Industries,  Ted  Hirsch,  gen 
manager,  announced  yesterday. 

Stone  was  recently  with  a  local 
vertising  agency,  and  previously  1 
been  associated  with  C.F.I,  for  r 
years  in  various  phases  of  laboral 
operation, 


sday,  September  1,  1959 


Motion  Picture  Daily 


i\  Pkssis,  So.  African 
mman,  Coming  Here 

,i  From  THE  DAILY  Bureau 
r.ONDON,  Aug.  31.-After  a  two- 
k  product-buying  mission  in  Lon- 
,  Paris  and  Rome,  South  African 
ibitor  Pieter  J.  du  Plessis,  manag- 
director  of  Film  Import  Co-Opera- 
.  of  Pretoria,  is  to  embark  on  a 
ilar  operation  in  America.  With 
1  co-directors  he  is  due  in  New  York 
Sept.  7. 

)u  Plessis,  who  is  also  managmg 
kctor  of  Inrybelange  Drive-In  Thea- 
I,  came  to  Britain  with  his  chair- 
11^  Dr.  Coertze,  who  is  a  leading 
inber  of  the  Union  Parliament, 
.  years  ago  to  discuss  because  of 
Jriopolistic  tendencies  in  the  South 
ican  industry-the  better  distribu- 
1  of  independent  product  within  the 
on. 

I'lfter  talks   with   British  industry 
mds,  du  Plessis  returned  to  the  Union 
rganize  Film  Import  Co-Operative, 
roup  of  drive-in  theatre  owners,  in 
'sr   to    acquire    important  inde- 
«dent  product.  Last  year  the  first 
»s  were  bought  from  British  distrib- 
li.-s.  A  further  package  of  shorts  and 
Jures  has  now  been  acquired  during 
current  visit  to  Britain. 
,ast  month  the  South  African  Board 
Trade  was  directed  "to  investigate 
i  make  recommendations  in  regard 
my  monopolistic  conditions  which 
/  exist  in  connection  with  the  pro- 
tion,  distribution  and  procurement 
notion  pictures  in  the  Union." 

arwick  Acquires  Eros ; 
yams  Retains  Interest 

From  THE  DAILY  Bureau 

.ONDON,  Aug.  29  (By  Air  Mail), 
rotiations  have  been  completed 
ereby  Warwick  Film  Productions 
uire  Eros  Films  distribution  com- 
ly.  Founders  of  Eros,  the  Hyams 
t|i!ithers  retain  an  interest  in  the  com- 
ly. 

rhe  Eros  board  of  directors  is  now 
istituted  as  follows:  Sam  Eckman, 
chairman;  Michael  Shipman,  man- 
ng  director;  Sid  Hyams,  Phil  Hy- 
5,  Irving  Allen  and  Jack  Gefber. 
t  is  understood  the  present  sales 
lanization  and  all  Eros  employees 
1  be  retained.  Warwick's  contract 
h  Columbia  has  another  year  to 

If- 


Quality  Slate  for  Year-End 


( Continued  from  page  1 ) 


ewman  Leaving  WB 

HOLLYWOOD,  Aug.  31.  -  War- 
Bros.  and  actor  Paul  Newman 
'6  reached  an  amicable  agreement 
his  release  from  his  Warner  Bros, 
itract,  the  company  announced. 


Hyman  has  been  encouraging  large 
numbers  of  exhibitors  in  all  parts  of 
the  country  to  expend  extra  promo- 
tional and  merchandising  efforts  on 
the  quality  releases  spotted  in  the 
lean  periods.  Currently,  he  is  spon- 
soring a  four-month  drive  period 
among  exhibitors.  His  new  release 
schedule  is  so  devised  as  to  suggest 
flexibility  and  adaptability  in  bookings 
to  get  the  most  out  of  the  quality 
releases  available. 

He  has  done  this  in  part  by  listing 
the  last  quarter  releases  from  Allied 
Artists,  Buena  Vista,  Columbia, 
M-G-M,  Paramount,  20th  Century- 
Fox,  United  Artists,  Universal  and 
Warners  by  month  rather  than  by 
company. 

In  this  way,  Hyman  notes,  "you  will 
be  in  a  position  to  practice  flexibility 
and  adaptability  by  making  every  at- 
tempt to  move  some  releases  forward 
or  backward  from  periods  of  abun- 
dance to  periods  of  scarcity." 

Favors  September  'Pre-Releases' 

Illustrating,  he  calls  attention  to 
the  possibihty,  depending  on  availa- 
bilities, of  delaying  some  of  the  re- 
latively plentiful  and  strong  August 
releases  in  early  September,  "a  month 
in  which  product  is  not  plentiful." 

Also,  noting  that  there  is  an  increase 
in  release  of  quality  product  in  Oc- 
tober, Hyman  makes  the  further  sug- 
gestion that  where  possible  exhibitors 
endeavor  to  "pre-release"  some  of 
these  in  late  September,  thus  "im- 
measurably strengthening"  the  weak- 
er month. 

In  the  same  way  and  for  the  same 
reasons,  he  suggests  trying  to  "move 
some  of  the  October  pictures  back 
into  early  November,"  another  period 
of  product  scarcity. 

"We  caution  you,  however,"  he 
says,  "to  assure  the  distributors  of— 
and  to  deliver— the  greatest  advertis- 
ing and  exploitation  campaigns  pos- 
sible for  any  picture  so  entrusted  to 
you." 

Hopes  for  Yule  Agreement 

Despite  his  more  than  two  years  of 
efforts  in  direct  appeals  to  distributors 
for  "orderly  distribution,"  and  in  en- 
listing nationwide  exhibitor  support 
for  quality  pictures  released  during 
"orphan"  periods,  Hyman  notes  in  his 
current  schedule  that  "Once  more  (it 
reveals)  a  tremendous  number  of  at- 
tractions competing  for  year-end  holi- 
day playing  time."  But  he  adds,  "We 
believe  that  some  of  the  distributors 
will  permit  opening  their  attractions 
pre-Christmas  provided  they  are  also 
given  Christmas  playing  time.  This  is 
true,  especially,  when  youngsters  will 


be 'out  of  school  in  the  pre-Christmas 
week." 

"The  spring  and  summer  seasons 
this  year  brought  us  a  momentum  in 
business  that  continues  to  mount,"  he 
concludes,  "and  the  trend  of  decreas- 
ing attendance  has  been  reversed.  It 
is  vital  that  we  keep  this  momentum 
alive  through  the  last  four  months  of 
the  year  by  doing  everything  we  can 
to  bolster  our  attractions." 

Revised  Schedule  Outlined 

His  revised  release  schedule  shows 
Fox,  two;  United  Artists,  three;  Univ- 
Buena  Vista,  none;  Columbia,  two; 
M-G-M,  three;  Paramount,  one;  20th- 
Fox,  two;  United  Artists,  three;  Lniv- 
versal,  none,  and  Warner  Bros.,  two, 
for  a  total  of  15  releases  for  the 
month.  October:  Allied  Artists,  none; 
Buena  Vista,  one  special  ("Big  Fish- 
erman"); Columbia,  two;  M-G-M, 
two;  Paramount,  two;  20th-Fox,  two; 
United  Artists,  one;  Universal,  two; 
Warners,  one,  for  a  total  of  11  and 
one  special  for  the  month. 

November:  Allied  Artists,  none; 
Buena  Vista,  one;  Columbia,  four; 
M-G-M,  two;  Paramount,  two;  20th- 
Fox,  two;  U.A.,  two;  Univ.,  one,  and 
Warners  one,  for  a  month's  total  of 
15.  December:  Allied  Artists,  none; 
Buena  Vista,  none;  Columbia,  five  and 
the  Samuel  Goldwyn  special,  "Porgy 
and  Bess";  M-G-M,  two  and  the  spe- 
cial, "Ben-Hur";  Paramount,  one; 
20th-Fox,  two;  U.A.,  four  including 
the  special,  "Solomon  and  Sheba"  and 
limited  engagements  of  "On  the 
Beach"  and  "The  Fugitive  Kind"; 
Universal,  two  including  the  special, 
"Spartacus,"  and  Warners,  two,  for  a 
total  for  the  month  of  16  and  four 
specials. 

The  total  for  the  last  quarter  thus, 
is  62,  including  five  specials. 


Drive-In  Halts  'World' 
When  Citizens  Object 

special  to  THE  DAILY 

ATLANTA,  Ga.,  Aug.  31-The 
owner  of  the  85-Drive-In  Theatre  in 
Fayette  County  stopped  a  showing  of 
"The  World,  the  Flesh  and  the  Devil" 
Friday  night  after  a  group  of  citizens 
objected  to  it.  Oscar  Kilgo,  the  owner, 
said  the  group  protested  the  film  on 
the  grounds  that  it  showed  one  Negro 
and  two  whites  working  toward  a 
common  goal. 

Kilgo  said  he  complied  readily  with 
the  request  and  that  he  suggested  that 
the  county  set  up  a  censor  board  to 
determine  what  could  be  shown.  He 
said  the  group  was  not  beUigerent. 


PEOPLE 


Mrs.  Trudy  Weiss,  widow  of  Jack 
Weiss,  independent  distributor  in  the 
Philadelphia  area  who  died  earher 
this  month,  announced  that  she  would 
continue  to  operate  the  business  from 
offices  at  Camden,  N.  J. 

□ 

Fred  M.  Farwell  will  assume  the 
newly  created  corporate  staff  position 
of  vice-president,  marketing,  Radio 
Corporation  of  America,  on  Sept.  8, 
RCA  president  John  L.  Bums  an- 
nounced. 

□ 

Rube  Shapiro  has  announced  the 
sale  of  his  Rialto  Theatre  in  the  Ger- 
mantown  section  of  Philadelphia  to  a 
church. 

□ 

A.  M.  Ellis,  head  of  the  EUis  Thea- 
tres in  the  Philadelphia  area,  was  re- 
elected president  of  the  Beth  Jacobs 
Schools,  religious  day  schools,  in  that 
city. 

Eastman,  Bell  &  Howell 
Sign  Two  Patent  Deals 

special  to  THE  DAILY 

CHICAGO,  Aug.  31.-TWO  patent 
license  agreements  have  been  signed 
by  Eastman  Kodak  Company  and  Bell 
&  Howell  Company,  it  was  announced 
today  by  William  E.  Roberts,  execu- 
tive vice-president  of  Bell  &  Howell. 
In  accordance  with  one  agreement, 
there  is  a  Umited  exchange  of  non- 
exclusive licenses  and  options  to 
license  under  patents  relating  to  auto- 
matic exposure  control  systems,  in- 
cluding systems  used  on  Bell  &  How- 
ell and  Eastman  Kodak  electric  eye 
cameras. 

Under  the  other  agreement  Bell  & 
Howell  acquires  a  non-exclusive 
license  on  a  double  exposure  preven- 
tion device  patented  by  Eastman  Ko- 
dak. The  various  royalty  rates  were 
not  reported. 

WB  Signs  Bellamy 

HOLLYWOOD,  Aug.  31.  -  Ralph 
Bellamy  has  been  signed  to  portray 
Franklin  Delano  Roosevelt  in  the  mo- 
tion picture  version  of  "Sunrise  at 
Campobello,"  recreating  the  role  he 
originated  in  the  prize-winning  stage 
play,  it  was  announced  by  Jack  L. 
Warner,  president  of  Warner  Bros., 
and  Dore  Schary,  the  fiLn's  writer- 
producer.  The  Technicolor  film  will  be 
a  Schary  Production  to  be  released  by 
Warner  Bros.  Schary  wrote  the 
screenplay  from  his  own  stage  work. 


I 


irHE  GEVAERT  CO. 
DF  AMERICA,  INC. 


Sales  Offices 
and  Warehouses 
at 


Photographic     materials  of     extraordinary  quality  for  over  half  a  century 

A  Complete 


321  West  54th  Street 

New  York  19 
New  York 


6601  N.  Lincoln  Ave. 

Lincolnwood,  III. 
(Chicago) 


6370  Santa  Monica 
Blvd. 

Los  Angeles  38 
California 


1355  Conant  Street 

Dallas  7 
Texas 


1925  Blake  St. 

Denver  2 
Colorado 


Line  of 
Professional 
Cine  films 


I  I  1  I  ■  I   I  II  III  llllllllllll   III  I   I  I  I   II  1 


The  Inquiring  Vhotographer 

THE  QUESTION: 

Everyone  wants  "The  Best  of  Everything"-  but  everyone  differs  as  to  what  it  iif 

What's  your  idea  of 

"The  Best  of  Everything"? 


THE  ANSWERS: 


Caroline,  just  graduated  from 
Radcliffe,  played 
by  Hope  Lange: 
"I  can't  answer 
that  till  I've 
tried  everything. 
I  may  not  wind 
up  with  the  best, 
but  111  sure  as 
Satan  have  the 
most!" 


Mike,  Executive,  played  by 
S.tephen  Boyd: 


"Escape.  In  a 
bottle,  or  maybe 
in  a  girl,  pro- 
vided you  don't 
get  too  involved. 
There's  always 
the  danger  of 
committing 
yourself  in 
that  weak  mo- 
ment." 


Barbara,  secretary,  played  by 
Martha  Hyer: 
"Just  one  man  to 
whom  a  divorcee 
isn't  a  blank 
check  to  quickie 
Heaven  —  who 
won't  think  that 
because  I  once 
said  'I  do'  it 
means  that  I  al- 
ways will." 

Mr.  Shalimar,  publisher,  played 
by  Brian 
Aherne:  "To  have 
the  office  harem 
I've  got,  with 
after-hours  dic- 
tation privi- 
leges. A  man  in 
my  position  isn't 
easily  satisfied 
with  under-the- 
table-pinching." 


April,  secretary,  played  by 
Diane  Baker:  "A 
wedding  —  any 
kind,  any  place, 
just  so  long  as 
it's  quick  and 
legal.  If  only  I'd 
gotten  by  that 
first  date  with- 
out giving  my- 
self away." 


Gregg,  young  actress,  played 
by  Suzy  Parker: 
"Last  year  I'd 
have  said  to  be  a 
part  of  the  thea- 
tre. But  now  it's 
to  be  part  of  the 
producer  —  that 
he'd  as  soon  stop 
breathing  as  let 
me  go!" 

Dexter,  man-ab  out  town, 
played  by 

Robert  Evans: 
"Girls! 
Is 
there 
anything 
else?" 


David  Savage,  producer,  played 
by  Louis  Jour- 
dan:  "Creating 
for  the  theatre. 
I'd  use  any- 
thing,  anybody, 
to  stimulate  my 
creative  juices. 
I'll  give  them 
everything  in  re- 
turn,  short  of 
myself." 

Amanda  Farrow,  editor,  played 
by  Joan  Craw- 
ford: "Success  in 
business  —  the 
feeling  of  power 
that  comes  with 
it.  It  makes  up 
for  the  bit  I 
have  to  play  at 
night  to  keep 
what  I've  got  in 
the  daytime." 


THIS  MESSAGE  GOES  TO  THE 

267  MILLION  READERS 

OF 

LIFE 
LOOK 

SATURDAY  EVENING  POST  I 
REDBOOK 
PHOTOPLAY 
GOOD  HOUSEKEEPING 
McCALLS 
MOTION  PICTURE 
LADIES  HOME  JOURNAL 
EBONY 
SILVER  SCREEN 
SEVENTEEN 
CHARM 
MOVIELAND  &  TV  TIME 
MADEMOISELLE 
GLAMOUR 
SCREEN  LIFE 
ESQUIRE 
SCREEN  STARS  GROUP 
PLAYBOY 
DELL  SCREEN  UNIT 

COSMOPOLITAN 
IDEAL  MOVIE  GROUP 
ARGOSY 
STERLING  MOVIE  GROUP 
fSPORTS  ILLUSTRATED 
VOGUE 
HARPER'S  BAZAAR 


OP 


)L.  86,  NO.  45 


NEW  YORK,  U.S.A.,  \VEDNESDAY,  SEPTEMBER  2,  1959   


TEN  CENTS 


Rank's  Annuo/  ProfifS      Sees  sincere  Industry  ■Policing- 


in f eld  Says: 

OX  Product 
Loaded  with 
ihowmanship' 

ational  Sales  Meeting 
.old  of  Promotion  Plans 

Twentieth    Century-Fox  currently 
5  product  "more  loaded  with  show- 
inship"  than  at  any  time  in  its  his- 
1  r  V,  Charles 
nfeld,  V  i  c  e- 
esident,  said 
sterday  at  the 
ternoon  ses- 
)n  of  the  com- 
in\"'s  national 
lies  meeting 
;re,  first  since 
e    advent  of 
e  local  auton- 
ny  system. 
The  com- 
iny's  branch 
a  n  a  g  e  r  s, 
;  well  as  its  re- 

onal  advertising-pubUcit)'  managers 
{Continued  on  page  6) 


Charles  Einfeld 


'oungstein,  lev/ne  IVill 
iddress  TOA  Meeting 

■  Max  E.  Youngstein,  vice-president 
;  United  Artists  and  Joseph  _E. 
■evine,  president  of  Embassy  Pic- 
ires,  will  address  the  "show  in  show- 
lanship"  business  building  session  of 
le  12th  annual  con^'ention  of  Thea- 
e  Owners  of  America,  at  the  Hotel 
herman  in  Chicago,  111.,  Sunday 
{Continued  on  page  2) 

'•'ranke  Leaving  Para.; 
foins  ABC  Publicity 

Charles  Franke  has  resigned  as  pub- 
cist  for  Paramount  Pictures  here  to 
)in  the  pubHcit)'  department  of  the 
jnerican  Broadcasting  Company  as 
lew  York  press  contact  under  Steve 
trassberg,  pubhcity  manager.  The  ap- 
pointment is  effective  Sept.  14. 

Franke,  who  has  been  copy  chief 
{Continued  on  page  2) 

fELEVISION  TODAY-page  5 


Show  Large  Jncrease 

By  PETER  BURNUP 

LONDON,  Sept.  l.-The  Rank  Or- 
ganisation, Ltd.,  today  reported  annual 
gross  trading  profits  of  £5,634,989 
( S15,777,969 )  for  the  period  ended 
June  27,  1959.  This  compares  with 
£4,615,796  (.$12,924,228)  for  the 
previous  fiscal  year. 

The  dividend  on  ordinary  stock  was 
10  per  cent,  comparing  with  five  per 
cent  for  1958. 

All  the  Rank  subsidiary  companies, 
{Continued  on  page  2) 

Co/.  Plans  Big  Drive 
On  Behalf  of  'Warrior' 

Columbia  Pictures  is  planning  a 
huge  campaign  to  promote  "The  War- 
rior and  the"  Slave  Giri,"  the  largest 
of  its  tvpe  e\-er  undertaken  by  the 
company.  In  armouncing  the  promo- 
tional drive  yesterday,  Jonas  Rosen- 
field,  Jr.,  Columbia  executive  in 
charge  of  advertising  and  publicit}', 
{Continued  on  page  2) 

'Ben-Hur'  Booked  at 
Capitol  in  Cincinnati 

Cincinnati  joins  the  list  of  key  cities 
that  ^\'ill  be  among  the  first  to  play 
Metro-GoldwNTi-Mayer's  "Ben  -  Hur" 
with  the  announcement  )-esterday  that 
the  Capitol  Theatre  has  signed  a  con- 
tract awarding  the  theatre  the  exclu- 
sive resen.'ed  seat  engagement  in  the 
{Continued  on  page  5) 


State  Dept.  Endorses 
Overseas-FilmsPolicy 

Urges  Increased  Self-controlled  Effort 
To  Govern  Product  Via  Trade  Codes 


By  J.  A.  OTTEN 

WASHINGTON,  Sept.  l.-The  State  Department  has  refused  to  endorse  a 
Con<iressional  resolution  calling  on  the  motion  picture  industr>-  to  do  a  better 
job  of  pohcing  the  films  it  sends  abroad.  The  department  said  it  fee  s  the 

'  ^    industr)-  is  doing  its  best  to  deal  with 

the  problem  and  that  any  such  re- 
solution might  smack  of  censorship. 

The  department's  stand,  outlined  in 
a  letter  to  the  House  Foreign  Affairs 
Committee,  apparently  killed  any 
chance  of  Congressional  action  this 
year  on  the  resolution,  introduced  by 
Rep.  H.  Allen  Smith  (R.,  Calif.). 
Rep.  Morgan  (D.,  Pa.),  chairman  of 
{Continued  on  page  2) 


Safes  Operations  of 
NTA  Are  Realigned 

Realignment  of  the  overall  sales 
operations  of  National  Telefilm  Asso- 
ciates, Inc.  was  announced  yesterday 
bv  Oliver  A.  Unger,  president.  The 
changes  were  prompted  by  the  im- 
pending NTA  move  to  Beverly  Hills, 
Calff.,  °and  are  designed  to  pinpoint 
NTA's  sales  efforts  to  permit  maxi- 
mum concentration  in  the  three  key 
sales  areas-national  network,  region- 
al sponsors  and  market-by-market  syn- 
dication. 

Under  the  new  organizational 
structure,  sales  responsibilities  are  as- 
signed as  follows: 

Feature  film  sales,  market-by-mar- 
( Continued  on  page  5 ) 


Exhibitors  Prepare  to  Give 
Conciliation  Thorough  Trial 

Indications  are  that  exhibitors,  organized  and  individually,  are  intent  upon 
eivina  the  industrv's  conciliation  machiner>-  a  fair  trial  under  the  impetus  ot 
the  recent  agreement  between  the  American  Congress  of  Exhibitors  and  the 
Motion  Picture  Association  of  Amer- 


ica to  have  it  employed  as  a  means 

Text  of  the  original  conciliation 
rules  is  published  in  this  issue  on 
page  4. 

of  extending  merited  relief  to  hard- 
pressed  theatre  owners. 

Questioning  of  key  exhibitors  and 
officials  of  theatre  o\TOers  organiza- 
tions revealed  that  despite  the  fact 
that  practically  no  use  of  concihation 
whate^•er  has  been  made  during  the 


past  vear,  and  ven,-  Httle  since  its  in- 
ception on  Nov.  1,  1957,  the  feeling 
is  widespread  that  recourse  to  it  now 
is  the  onlv  means  available  of  resolv- 
ing many  of  the  problems  of  small 
theatre  owners  and  of  insuring  them 
a  continued  place  in  the  industry. 

Exhibitor  spokesmen  freely  con- 
cede that  the  industry's  conciliation 
machiner}-  has  been  so  completely 
ignored  that  its  existence  had  come 
to  be  overlooked.  They  attribute  this 
{Continued  on  page  5) 


Hyams  Named  G.  M. 
Of  Screen  Gems 

Jerome  Hyams  has  been  named 
vice-president  and  general  manager  of 
Screens  Gems,  Inc.,  and  will  function 
as  administra- 
tive head  of  the 
Columbia  Pic- 
tures television 
subsidiary,  i  t 
was  announced 
yesterda}-  by  A. 
Schneider,  pres- 
ident of  Colum- 
b  i  a  Pictures, 
follov\'ing  a 
meeting  of  the 
Screen  Gems 
board  of  direc- 
tors. 

S  c  h  n  e  i  der 
also  announced  that  Hyams  has  been 
{Continued  on  page  5) 


Jerome  Hyams 


Manulis  Returning  to 
Feature  Film-Making 

From  THE  DAILY  Bureau 

HOLL'i'WOOD,  Sept.  1.  -  Martin 
ManuUs,  who  successfully  launched 
Twentieth  Centur\-Fox's  tele\dsion 
film  production  unit,  has  elected  to  re- 
turn to  feature  film-making.  He  will 
{Continued  on  page  5) 


Motion  Picture  Daily 


Wednesday,  September  2,  115 


PEHSDML 
MEIVTIDIV 


Columbia  Plan  ^"^^'f*";^  ^"''w".  Overseas  Fil[ 

  Coast;  29  Now  in  Work   .  ' 


FRANCIS  M.  WINIKUS,  European 
assistant  to  Max  E.  Youngstein, 
United  Artists  vice-president,  has  re- 
turned to  London  from  New  York. 
• 

SiG  Shore,  co-producer  of  "Taman- 
go,"  the  Hal  Roach  release,  has  left 
here  for  Europe.  He  will  be  gone  a 
week. 

• 

KER^UT  Russell,  Midwest  Division 
manager  for  Hal  Roach  Distribution 
Corp.,  is  in  Detroit  from  Chicago. 
• 

Bernard  M.  Kamber,  Hecht-Hill- 
Lancaster  executive,  has  returned  here 
from  Hollywood. 

• 

Harry  Furst,  supervisor  for  Brandt 
Theatres'  Palace,  Plaza  and  Ridgeway 
theatres,  Stamford,  Conn.,  is  hospital- 
ized there. 

• 

R.  J.  "Hap"  Barnes,  president  of 
ABC  Theatrical  Enterprises,  Atlanta, 
has  left  there  for  Knoxville,  Tenn. 
• 

Edna  Fath,  secretary  to  Martin 
Davis,  Paramount  assistant  director  of 
advertising,  has  left  here  for  a  vaca- 
tion in  Hollywood. 

• 

IsADOR  Rappaport,  executive  of 
R.F.  Theatres,  Baltimore,  has  returned 
there  from  Atlantic  City,  N.  J. 

• 

Paddy  Chayefsky,  author,  has  re- 
turned to  New  York  from  London. 
• 

Harry  Belafonte  and  Mrs.  Bela- 
fonte  will  leave  New  York  aboard  the 
"Queen  Mary"  today  for  Europe. 
• 

W.  B.  Zoellner,  M-G-M  branch 
manager  in  Atlanta,  is  recuperating 
following  surgery  at  a  local  hospital 
there. 

• 

Alan  Pakula,  producer,  has  arrived 
in  New  York  from  Hollywood. 

Att:  ALL  THEATRES 

.  .it's  SCREEn 
TimE!  Q 

NATIONAL  SCREEN'S  S 
BIG  NEW  PROMOTIONAL  5 
BUSINESS  BUILDER  g 

^<M^  copy  available  at  your 

NATIONAL  SCREEN  EXCHANGE  Q 


( Continued  from  page  1 

said  it  would  be  coordinated  by  a 
special  unit  headed  by  Steve  Ed- 
wards. 

Heaviest  concentration  of  the  pro- 
motion will  be  focused  on  the  local- 
level,  with  record-breaking  budgets 
set  for  individual  cities  and  whole 
territories.  In  Boston,  for  example, 
current  plans  call  for  a  promotion 
budget  of  $45,000  over  and  above 
the  normal  advertising  and  exploita- 
tion expenditures  in  that  city.  The  pat- 
tern will  be  repeated  in  scores  of 
cities  across  the  country. 

Highlight  of  a  giant  exploitation 
campaign  will  be  a  touring  float,  vis- 
iting cities  of  all  sizes  in  advance  of 
local  playdates.  In  keeping  with  the 
action  of  the  film,  the  float  will  fea- 
ture live  ferocious  beasts,  mighty  war- 
riors and  scantily  clad  slave  girls. 
Other  ballyhoo  will  include  live  ani- 
mal stunts,  gladiator  contests  and 
Roman  feasts,  all  conducted  locally 
on  a  national  basis. 

Heavy  Broadcasting  Schedule 

The  TV  and  radio  campaigns  will 
feature  the  largest  number  of  spots 
for  any  film  ever  released  by  Colum- 
bia. The  spots  are  being  designed  to 
appeal  to  all  age  groups  and  types  of 
moviegoers.  Different  spots  will  be 
used  for  different  shows,  so  that  each 
spot  will  have  a  specialized  appeal 
for  the  audience  it  is  trying  to  reach. 

The  advertising  phase  of  the  pro- 
motion will  embrace  all  media.  News- 
paper advertising  will  include  heavy 
use  of  color  and  full-page  spreads.  A 
wide  variety  of  different  ads  will  be 
prepared  to  cover  all  situations. 

In  addition  to  the  regular  theatre 
trailer,  special  color  teasers  are  being 
made  available  to  exhibitors  through 
the  Columbia  exchanges.  A  full-color 
tabloid  herald  will  be  used  as  a  mass 
giveaway.  A  "Warrior  and  the  Slave 
Girl"  comic  book  is  also  being  pre- 
pared. 

Rank's  Profits 

( Continued  from  page  1 ) 

with  the  exception  of  Rank  Television, 
reported  increased  profits.  However, 
Rank  TV  has  declared  an  ordinary 
dividend  of  12}i  per  cent  against 
per  cent  in  1958. 

Other  ordinary  dividends  were  up, 
too.  Gaumont  British,  for  example, 
was  12^2  per  cent  as  compared  with 
732  per  cent  for  the  year  before. 


Q   Reopen  Georgia  House 

GAINESVILLE,  Ga.,  Sept.  l.-The 
Ritz  Theatre  here,  formerly  owned  by 
Georgia  Theatres,  has  been  reopened 
by  R .  C.  Wilson,  a  merchant  of 
Barnesville.  Buying  and  booking  will 
be  handled  by  Tom  Jones  Booking 
Service. 


From  THE  DAILY  Bureau 
HOLLYWOOD,  Sept.  I. -Only  one 
picture  started  this  week,  that  an  inde- 
pendent, "Southern  500,"  Darlington 
Film  for  Howco  International,  while 
four  pictures  were  completed,  bringing 
the  total  number  shooting  to  29.  Sev- 
eral others  have  postponed  start  until 
after  the  Labor  Day  hiatus. 

Completed  were:  "Suddenly,  Last 
Summer"  ( Sam  Spiegel  production  for 
Coliunbia  release);  "The  Gazebo" 
(Avon  Production  for  Metro-Gold- 
wyn-Mayer);  and  two  independent 
productions,  "Tormented"  ( Cheviot 
Production),  and  "Kirby's  Gander" 
(Tiger  Production). 

Cabaret  Tax  Cut  50% 
In  House-Passed  Bill 

From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  1.  -  The 
House  today  passed  and  sent  to  the 
Senate  a  bill  cutting  the  20  per  cent 
Federal  cabaret  tax  to  10  per  cent. 

The  House  has  passed  similar  bills 
in  previous  sessions,  but  the  measure 
has  always  failed  to  get  Senate  action. 

Youngstein,  Levine 

( Continued  from  page  1 ) 
through  Thursday,  Nov.  8-12,  TOA 
president  George  G.   Kerasotes  an- 
nounced. 

Kerasotes  said  Youngstein  was  in- 
vited to  talk  about  UA's  aggressive 
and  encompassing  advertising,  pub- 
licity and  exploitation  policy.  Levine 
was  asked  to  take  part  to  tell  about 
his  campaign  for  "Hercules,"  a  for- 
eign-made, dubbed  film  which  wfll  be 
one  of  the  year's  top  grossers. 

Both  men  will  speak  on  Tuesday 
morning,  Nov.  10,  at  a  session  to  be 
chaired  by  Robert  W.  Selig,  president 
of  Fox  Intermountain  Theatres,  which 
will  stress  business  stimulation  and 
ticket  selling. 

Franke  Leaving 

(Continued  from  page  1) 
and  press  contact  at  Paramount,  joined 
that  company  in  1952.  Prior  to  that  he 
was  with  Motion  Pictltre  Daily  in 
New  York  for  seven  years  as  staff  re- 
porter and  film  reviewer. 

To  Build  New  Drive-In 

ASHLAND,  Ky.,  Sept.  1.  -  A  500- 
car  outdoor  theatre  will  be  built  im- 
mediately on  a  site  near  the  entrance 
to  Carter  Caves  State  Park  in  Carter 
county.  Dr.  W.  E.  Day  of  Lawton, 
who  formerly  owned  and  operated  a  ■ 
drive-in  theatre  at  South  Point,  Ohio,  ■ 
near  Ashland,  said  he  has  bought  an" 
8-acre  tract  fronting  on  U.S.  60,  IVzi 
miles  west  of  the  main  entrance  to  ■ 
Carter  Caves  Park,  as  the  site  fori 
the  new  theatre,  a  20-unit  motel  and  ■ 
a  swimming  pool.  | 


(Continued  from  page  1 ) 
the  committee,  which  has  contrd  c 
the  resolution,  said  he  did  not  efec 
action  in  view  of  the  department' al 
titude,  which  he  interpreted  as  )r 
position  to  the  measure.  ' 

The  Smith  resolution,  Introtil-e 
early  last  month,  declared  that  ijin 
films  going  overseas  give  a  false«ni 
pression  of  American  life  by  pl;ln 
up  crime  and  similar  subjects, ; m 
proposed  that  Congress  go  on  rdin 
as  calling  on  the  industry  to  eni'ci 
the  Motion  Picture  Production 
more  vigorously  and  take  other  a:oi 
to  prevent  shipment  abroad  of  jm 
which  portray  immorality  or  wiig 
doing  as  typical  of  U.S.  conditioi 
The  State  Department's  comm 
submitted  by  Assistant  Secretary 
liam  B.  Macomber,  Jr.,  said  the 
partment  believes  completely  in  |-e 
senting  an  image  of  the  U.S.  abliac 
"in  harmony  with  our  national  'ac 
foreign  policy  objectives."  It  also  In- 
ceded  that  in  many  countries,  w:rt 
people  are  used  to  government  j|n- 
trol  of  the  information  media,  "t'lre 
is  grave  possibility  that  some  of  be 
serious  and  well-intentioned  draiiiti- 
zations  of  various  aspects  of  Anld- 
can  life  will  be  misconstrued."  ; 

Calls  Industry  'Alert' 

However,  the  department  i' 
tinued,  "in  its  dealings  with  the  ? 
tion  picture  industry,  the  departnit 
has  become  aware  that  as  a  res[i- 
sible  group  of  Americans,  the  im  s- 
try  as  a  whole  is  alert  to  this  prol)  tn 
and  has  taken  measures  to  ob\  ie 
such  misunderstandings.  The  dejifr 
ment  is  confident  that  with  a  gro-\\')g 
appreciation  on  the  part  of  the  mo  |n 
picture  industry  of  the  important  le 
which  the  U.S.  plays  in  world  aff;  ^ 
it  will  increase  its  efforts  to  app 
priately  control  its  output  through 
own  codes. 

"The  department  does  not,  tht 
fore,  endorse  the  resolution  since 
does  not  wish  in  any  way  to  inh 
or  censor  the  free  expression  of 
sponsible  artists.  This  attitude  tow 
freedom  of  expression  is  one  of 
basic  components  of  the  image  of 
United  States  in  the  world." 


I 


"GIRL  FRIDAY"  SECRETARY 

If  you  are  experienced,  efficient  with  goi 
educational  background  and  seek  interes 
ing  job  with  a  busy  motion  picture  adve 
tising  executive,  there's  a  good  spot  ope 
Let  me  hear  from  you. 

Box  92,  Motion  Picture  Daily, 
1270  6th  Ave.,  New  York  20,  N. 


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available  for 
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tWednesday,  September  2,  1959 


Motion  Picture  Daily 


Patrons'  Requests 
Guide  Art  Bookings 


special  to  THE  DAILY 
TORONTO,  Sept.  1.  -  Listening 
:o  his  patrons  and  booking  only  films 
^ey  ask  for  has  increased  the  busi- 
■less  at  Curley  Posen's  Kent  Theatre 
lere  30  per  cent. 

The  Kent,  a  520-seat  house  across 
he  street  from  two  first-run  houses, 
s  dependent  for  its  booking  policy 

]  ipon  the  comments  of  its  patrons. 

The  policy  was  initiated  by  Curley 
ollovving  receipt  of  a  letter  from  one 

j  it  his  patrons  guaranteeing  him  an 
udience  if  he   would  play  certain 

!  lictures.  The  letter-writer,  a  woman, 

I  old  him  she  had  a  lot  of  friends  who 
iked  to  go  to  the  Kent.  They  liked 
lie  theatre's  atmosphere— few  chil- 
ren  attend  and  rowdies  are  barred— 

1  lilt  also  enjoyed  the  films  played, 
ither  because  they  were  missed  on 

jarlier  runs  or  wanted  to  see  repeats 

!  f  the  films.  Curley  now  has  a  ther- 
lometer  to  test  the  temperature  of 
is  patrons'  interest  in  any  program. 

Drew  First-Run  Overflow 

r  Cream  of  his  business  was  the  over- 
'ow  from  the  first-run  houses,  the 
[oUywood  and  the  Hyland.  But  Cur- 
jy  wanted  a  steady  audience  as  well, 
[is  policy  means  steering   clear  of 
:  :tion  pictures  and  spectacle  films, 
I  icking  close  to  an  art  theatre  policy. 
['  The  Kent  Theatre  Club  was  formed 
: )  provide  Curley  with  a  forum  on  the 
^ijlms  he  should  run.  They  suggested 
!  ties  that  should  be  shown  and  oc- 
'  isionally  are  entertained  by  Curley 
:   parties.  They  do  all  the  work  of 
1  ailing  out  circulars  themselves,  with 
urley  supplying  the  materials.  They 
[j^ll  club  members  what's  coming  up, 
'!  id  then  advise  the  members  of  Cur- 
fry's  reactions. 

'They  Bring  in  Business' 

l'"So  what  if  the  group  is  artistic 
taste— they   bring   in   business— I 
Iterate  the  theatre  to  make  a  profit 
d  cater  to  the  public,"  says  Curley. 

Head'  Tops  $300,000 
a  7  Weeks  at  State 

•  United  Artists'  "A  Hole  in  the 
fiad"  has  rolled  up  a  huge  $326,436 
Dss  for  its  first  seven  weeks  at  Loew's 
ite  Theatre  here,  it  was  announced 
William  J.  Heineman,  UA  vice- 
ssident.  The  Sincap  Production  is 
Iding  over  for  an  eighth  week  start- 
;  today. 

Announcing  the  total  figure,  Heine- 
in  declared  that  the  film  is  continu- 
' ;  its  top-business  performance  in 
lydate  situations  across  the  country. 

mo  More  for  Martin 

HOLLYWOOD,  Sept.  1.  -  Dean 
irtin  will  star  in  two  major  produc- 
ns  for  Columbia  Pictures  during  the 
.  rt  three  years,  it  has  been  an- 
inced  by  Samuel  J.  Briskin,  Co- 
abia  vice-president  in  charge  of 
dio  operations. 

Vlartin,  who  has  just  completed  a 
rring  role  in  "Who  Was  That 
iy,"  will  be  featured  in  two  addi- 
nal  properties  to  be  selected  shortly. 


SMPTE  to  Sponsor  Fifth  International 
Congress  of  High-Speed  Photography 


The  Society  of  Motion  Picture  and 
Fifth  International  Congress  on  High- 
Technical  Conference  of  the  SMPTE, 

The  First  International  High-Speed 
Congress  was  organized  and  spon- 
sored by  the  SMPTE  in  Washington 
in  1952.  Subsequent  Congresses  of 
increasing  scope  and  significance  have 
been  held  in  Paris,  London  and 
Cologne.  Research  and  development 
in  the  science  of  high-speed  photog- 
raphy and  the  tremendous  growth  of 
governmental  and  industrial  activity 
in  this  area  have  stimulated  interest 
in  the  international  forums  that  these 
Congresses  provide  to  such  an  extent 
that  they  have  now  become  major 
international  meetings,  in  which  gov- 
ernments as  well  as  users  and  manu- 
facturers participate,  SMPTE  said. 

Week  of  Technical  Sessions 

The  Fifth  Congress  will  include  a 
full  week  of  technical  sessions.  Time 
will  be  allowed,  however,  for  at- 
tendance at  international  industrial 
and  governmental  exhibits  and  de- 
monstrations of  high-speed  instru- 
mentation systems  and  equipments.  In 
planning  the  Congress,  the  Society 
is  placing  a  great  deal  of  emphasis  on 
the  important  role  alloted  to  photo- 
graphic equipments  and  processes  by 


Television  Engineers  will  sponsor  the 
Speed  Photography  including  the  88th 
Oct.  16-22,  1960  at  the  Sheraton  Park 

the  government  and  governmental 
agencies. 

Simultaneous  interpretation  of  the 
three  official  languages  —  English, 
French  and  German— will  be  pro- 
vided through  individual  headset  radio 
receivers  with  channel  selectors. 

The  organization  of  sessions  is  now 
in  progress  and  the  topic  chairmen 
are  presently  being  appointed.  D.  Max 
Beard,  Silver  Spring,  Md.,  is  general 
chairman  of  the  Congress.  J.  S.  Court- 
ney Pratt,  Bell  Telephone  Labs.,  Inc., 
Murray  Hill,  N.  J.,  will  coordinate 
the  papers  solicited  and  forwarded 
by  national  delegates. 

Dr.  Schardin  to  Serve 

Dr.  Hubert  Schardin,  Weil  am 
Rhein,  Germany,  who  was  chairman 
of  the  Fourth  Congress,  is  deputy 
chairman  of  the  fifth.  He  will  assist 
in  the  work  of  coordinating  con- 
tributions from  Europe. 

Sessions  will  open  with  short  films 
related  to  photographic  instrumenta- 
tion subjects.  Contributions  to  this 
part  of  the  program  are  expected 
from  all  parts  of  the  world. 


Shift  World  Bow  of 
'Pillow  Talk'  to  N.  Y. 

A  shift  in  plans  \\'iU  bring  the  world 
premiere  activities  of  "Pillow  Talk," 
the  Universal-International  comedy 
starring  Rock  Hudson  and  Doris  Day, 
to  the  RKO  Palace  here  on  Wednesday 
evening,  Oct.  7,  instead  of  Cleveland, 
Henry  H.  Martin,  Universal  general 
sales  manager,  said  yesterday.  The 
Hippodrome  Theatre  at  Cleveland  will 
have  a  special  regional  premiere  of 
"Pillow  Talk"  on  Friday  evening,  Oct. 

9,  with  the  regular  opening  taking 
place  the  following  day.  A  Hollywood 
premiere  of  "Pillow  Talk"  has  been  set 
for  the  Egyptian  Theatre  for  Tuesday 
evening,  Oct.  13,  with  the  regular 
opening  taking  place  the  foUovwng 
day. 

The  Detroit  premiere  at  the  Michi- 
gan Theatre  has  been  set  back  to  Oct. 

10,  and  the  Chicago  premiere  at  the 
United  Artists  Theatre  to  Oct.  12. 


Remodeled  Theatre  in 
London  West  End  Opens 

From  THE  DAILY  Bureau 

LONDON,  Sept.  1.  -  The  West 
End's  oldest  cinema— 20th  Century- 
Fox's  Rialto  in  Coventry  Street— has 
been  reopened  after  an  intensive  pro- 
cess of  renovation. 

The  theatre's  ground  floor  has  been 
raised  to  ensure  a  perfect  line-of- 
sight  for  the  customers.  The  house  has 
been  redecorated,  recarpeted  and  re- 
seated throughout.  Modem  toilets  and 
powder  rooms  have  been  installed. 

Cost  of  the  project  under  the  direc- 
tion of  Lawrence  R.  Kent  is  in  the 
neighborhood  of  £25,000  ($70,000). 


New  R&B  Art  Theatre 
To  Open  Here  Oct.  9 

Rugoff  and  Becker  has  set  Oct.  9 
as  the  opening  date  for  its  new  first- 
run  art  theatre  here,  the  Murray  Hill. 
The  theatre,  located  on  East  34th  St. 
between  Lexington  and  Third  Ave- 
nues, is  a  complete  overhaul  of  the 
old  34th  St.  Theatre,  only  the  walls 
and  roof  of  which  remain  unaltered. 

Renovations  and  refurbishings,  in- 
cluding new  seats,  floors,  projection 
room,  sound  equipment,  screen, 
lounge,  lobby  and  marquee,  represent 
a  total  investment  of  $500,000. 

The  Murray  Hill  will  seat  570  per- 
sons in  a  stadium  layout.  Free  cofiFee 
will  be  served  in  the  lounge. 

The  theatre  was  designed  by  archi- 
tect Ben  Schlanger,  who  is  a  con- 
sultant on  the  Lincoln  Square  project. 
Schlanger  also  designed  the  well- 
known  theatre  in  Williamsburg,  Va. 
for  the  Rockefeller  brothers. 


Set  'Beach'  Screenings 

A  series  of  special  screenings  for 
Stanley  Kramer's  "On  the  Beach"  has 
been  set  as  part  of  an  extensive  promo- 
tion campaign  to  generate  advance 
word-of-mouth  interest  in  the  United 
Artists  release,  with  opinion-making 
groups  and  organizations. 


Newman  in  *  Exodus' 

Paul  Newman  was  signed  vesterday 
by  Otto  Preminger  for  the  part  of  Ari 
Ben-Canaan  in  the  producer-director's 
forthcoming  fihn  version  of  "Exodus." 
The  fihn  will  be  released  by  United 
Artists. 


PEOPLE 


William  Yurasko,  who  was  chief 
film  buver  and  booker  for  Stanley 
W  amer  Theatres  in  Philadelphia  and 
associated  with  that  circuit  for  many 
years  in  several  capacities,  is  leaving 
the  company  to  join  Comerford  Thea- 
tres, Scranton,  Pa.,  on  Sept.  8,  suc- 
ceeding John  Roberts,  who  has  re- 
tired. 

□ 

J.  Burgi  Centner,  A.S.C.,  camera- 
man, has  been  named  director  of  pho- 
tography for  Robert  Lawrence  Pro- 
ductions, New  York.  He  will  be  in 
charge  of  all  camera  work  here  and 
in  Hollywood. 

□ 

Louis  J.  Goflman,  formerly  chief 
barker  of  Philadelphia  Variety  Club, 
Tent  No.  13,  has  been  elected  to  the 
board  of  directors  of  the  Y.M.  and 
Y.W.H.A.  camps  of  that  city. 
□ 

Richard  Neilson,  owner  of  the  Kiga- 
lie  Drive-in  and  Frontier  theatres  in 
Blanding,  Utah,  has  joined  the  Moun- 
tain States  Theatres  Association,  also 
the  Theatre  Owners  of  America. 
□ 

Alexander   "Sandy"   Cameron  has 

been  named  manager  of  the  motion 
picture  advertising  department  for 
McCall's  Magazine. 

□ 

William  A.  Hatkoff,  for  many  years 
in  Connecticut  exhibition,  now  secre- 
tary-treasurer of  Business  Activators, 
Inc.,  Norwalk,  Corm.,  advertising-sales 
promotion  agency,  has  been  named 
publicity  chairman,  Norwalk  United 
Fund  Campaign. 


'Porgy'  D.  C.  Opening 
To  Benefit  Two  Groups 

From  THE  DAILY  Bureau 

WASHINGTON,  D.  C,  Sept.  I.- 
Samuel Goldwyn's  "Porgy  and  Bess" 
wiU  premiere  here  on  Wednesday, 
Oct.  14,  at  the  Uptown  Theatre  before 
an  audience  of  society  and  political 
personages.  The  fonnal  opening  will 
be  a  benefit  on  behalf  of  two  organi- 
zations, International  Student  House, 
and  Foreign  Students  Sen-ice  Council. 
The  two  groups  are  expected  to  real- 
ize about  $10,000. 

An  invitation  to  attend  has  been 
forwarded  to  producer  Goldwyn  and 
Mrs.  Goldwyn,  who  are  expected  to  be 
in  the  East  at  that  time,  before  leaving 
on  a  tour  abroad. 


"Kimono'  Record  Tie-In 

HOLLYWOOD,  Sept.  l.-A  promo- 
tional tie-up  has  been  effected  be- 
tween Liberty  Records  and  Samuel 
Fuller,  whose  "The  Crimson  Kimono," 
Globe  Enterprises  production  for  Co- 
lumbia, goes  into  its  pre-release  en- 
gagements this  month.  Tie-up  %vill 
have  1,000  copies  of  Harry  Sukman's 
"Crimson  Kimono"  theme  music  45- 
RPM  record  distributed  to  key  news- 
paper contacts  as  well  as  disc  jockeys 
during  the  next  few  weeks. 


4 


Motion  Picture  Daily 


Wednesday,  September  2,  Jjg 


Conciliation  Not    Official  Rules  of  Conciliation 

Used,  Study  Shows 


Surveys  of  tlie  operation  of  the  in- 
dustry conciliation  program  were 
made  by  Motion  Picture  Daily  at 
six  month  intervals  after  conciliation 
was  officially  declared  in  elfect  Nov. 
1,  1957. 

On  May  1,  1958,  results  of  the  first 
survey  were  published,  showing  pro- 
nounced evidences  of  a  decided  lack 
of  exhibitor  interest  in  the  new  method 
established  for  adjusting  exhibitor- 
distributor  grievances  and  extending 
relief  to  deserving  complainants. 

Used  by  Fewer  Than  50 

No  official  records  of  concihation 
cases  were  kept  by  any  single  industry 
office.  As  a  result,  only  informed  esti- 
mates could  be  obtained  of  the  num- 
ber of  proceedings  instituted.  The  best 
guess,  arrived  at  by  averaging  esti- 
mates of  informed  distribution  and  ex- 
hibition figures,  was  that  fewer  than 
50  exhibitors  had  availed  themselves 
of  the  concihation  procedure  in  the 
first  six  months  of  existence. 

The  result  of  the  survey  at  the  end 
of  the  first  year  showed  an  even  more 
pronounced  exhibitor  disinterest  in 
conciliation.  An  even  broader  inquiry 
among  exhibition  leaders  and  distribu- 
tion officials  close  to  the  situation 
brought  an  estimate  of  from  less  than 
50  to  a  maximum  of  75  cases  request- 
ing conciliation  in  the  12-month  peri- 
od. Of  these,  it  was  estimated,  fewer 
than  a  dozen  had  been  taken  from 
the  branch  manager  level  to  the  home 
office  and  the  general  manager  for  a 
final  solution. 

Stemmed  from  1957  Move 

The  conciliation  plan  was  an  out- 
growth of  the  exhibitor-distributor  ar- 
bitration conferences  of  1956-57. 
While  the  conferees  were  unable  to 
agree  on  a  formal  industry  arbitra- 
tion plan,  agreement  was  reached  on 
conciliation.  In  the  somewhat  strained 
exhibitor-distributor  atmosphere  which 
followed  collapse  of  the  arbitration 
conferences,  little  efFort  was  made  by 
either  side  to  encourage  the  use  of  the 
conciliation  machinery  which  had 
been  made  available. 

Essentially,  it  was  designed  as  a  pre- 
liminary step  which,  if  successful, 
would  ehminate  the  need  for  recourse 
to  the  more  formal  and  time-consum- 
ing arbitration  procedure,  or  even  to 
litigation.  It  was  a  quick,  inexpensive 
method  of  attempting  to  resolve  a  dif- 
ference on  as  informal  a  plan  as  pos- 
sible. 

General  Sales  Head  Available 

In  essence,  it  permitted  an  exliibi- 
tor  with  a  problem  to  attempt  to  have 
it  resolved  in  conference  with  a  branch 
manager,  in  the  company  of  others  or 
not,  as  decided.  If  the  problem  could 
not  be  resolved  at  the  branch  level, 
the  complainant  was  at  liberty  to  ap.- 
peal  to  the  general  sales  manager  in- 
volved and  a  hearing  at  his  office 
would  be  arranged,  again  either  in  the 
company  of  others  or  not.  If  an  agree- 
ment then  was  lacking,  the  complain- 
ant was  free  to  resort  either  to  arbitra- 


Since  exhibitors  in  all  parts  of  the  country  beginning  at  once  will  be  en- 
couraged by  national  and  regional  organizations  of  theatre  owners  to  make  the 
fullest  possible  use  of  the  existing  industry  conciliation  machinery,  Motion 
Picture  Daily  is  republishing  the  official  rules  of  conciliation  as  adopted  and 
put  into  effect  Nov.  1,  1957. 

The  conciliation  machinery  was  accepted  by  the  American  Congress  of 
Exhibitors  and  tlie  Motion  Picture  Association  of  America  recently  as  the 
best  available  means  of  hearing  the  complaints  of  small  theatres  and  affording 
all  merited  relief.  In  consequence,  all  such  exhibitors  are  being  urged  to  ini- 
tiate conciliation  proceedings.  The  proper  procedure  for  doing  so  follows.  Ed. 
Section  1.  Controversies  which  an  


exhibitor  has  not  been  able  to  settle 
with  a  particular  distributor,  arising 
out  of  an  existing  or  a  proposed  re- 
lationship between  such  exhibitor  and 
distributor,  including  (but  without 
limitation)  controversies  which  are 
subject  to  arbitration  under  a  pro- 
posed arbitration  agreement,  shall,  if 
the  exhibitor  so  desires,  be  submitted 
to  conciliation  in  an  endeavor  to  dis- 
pose of  such  controversies  amicably, 
informally  and  quickly,  and  thereby 
to  avoid  afbitration  or  litigation 
wherever  possible. 

Procedure  Outlined 

Section  2.  Conciliation  shall  be  con- 
ducted as  follows: 

(a)  An  exhibitor  desiring  a  meeting 
for  the  purpose  of  conciliation  shall 
send  to  the  branch  manager  of  the 
distributor  at  the  Exchange  from 
which  the  exhibitor's  theatre  is 
served,  a  written  request  for  such  a 
meeting,  and  shall  state  in  such  re- 
quest the  controversy  or  controversies 
with  such  distributor  to  be  con- 
ciliated, and  may  name  therein  one 
person  not  an  attorney  who  will  ac- 
company him  and  assist  in  the  efforts 
of  conciliation. 

Third  Parties  Welcomed 

By  mutual  agreement  of  the  ex- 
hibitor requesting  conciliation  and  the 
distributor,  third  parties  who  may  be 
affected  by  the  matter  to  be  con- 
ciliated may  be  invited  to  attend  the 
conciliation  meetings.  The  failure  of 
either  party  to  agree  to  the  invitation 
of  such  third  parties  shall  not  reflect 
on  the  merit  of  the  position  taken  by 
such  party  and  the  conciliation  meet- 
ing shall  proceed  without  such  third 
party  or  parties. 

The  exhibitor,  in  his  request  for 
conciliation,  may  name  third  parties 

tion  (had  it  been  set  up)  or  to  hti- 
gation. 

Recommending  the  system  is  its 
time-saving  simplicity  and  informaUty, 
the  fact  that  it  requires  no  formal  ma- 
chinery to  support  and  entails  a  mini- 
mum of  cost. 

However,  at  its  outset  many  exhibi- 
tors behttled  it  as  adding  nothing  to 
the  time-honored  custom  of  arguing 
things  out  with  the  salesman  or  the 
branch  manager,  and  writing  a  letter 
to  the  home  office  if  satisfaction  was 
not  forthcoming.  This  attitude  on  the 
part  of  organization  officials,  admit- 
tedly discouraged  many  of  the  rank 
and  file  from  making  use  of  concili- 
ation when  they  did  have  a  problem. 

Many  are  now  hopeful  that  a 
changed  attitude  among  both  exhibi- 
tion and  distribution  leaders  will  make 
the  system  not  only  more  inviting  but 
also  more  effective. 


who  may  be  affected  by  the  matter  to 
be  conciliated  to  be  invited  to  the 
conciliation  meeting. 

If  the  branch  manager  agrees  that 
any  such  third  parties  should  be  in- 
vited, he  shall  promptly  send  a  copy 
of  the  exhibitor's  request  for  con- 
ciliation to  such  third  parties,  specify- 
ing the  time  and  place  of  the  con- 
ciliation meeting. 

The  branch  manager  may  also  name 
third  parties  who  may  be  affected  by 
the  matter  to  be  conciliated,  and  upon 
procuring  the  written  assent  of  the 
exhibitor  as  to  any  of  such  third 
parties,  shall  promptly  send  a  copy  of 
the  exhibitor's  request  for  conciliation 
to  such  third  parties,  specifying  the 
time  and  place  of  the  concihation 
meeting. 

Guest— Not  Attorney— Permitted 

Each  third  party  so  invited  may  at- 
tend the  conciliation  meeting  with  one 
person  not  an  attorney.  The  concilia- 
tion meeting  shall  proceed  on  the 
scheduled  date  with  the  exhibitor  and 
those  third  parties  invited  who  &\ect 
to  attend. 

(b)  The  meeting  shall  take  place  in 
the  Exchange  between  the  exhibitor, 
his  associate  if  named,  and  the  branch 
manager  and  one  person  not  an  at- 
torney with  the  branch  manager,  on 
the  first  Monday  or  Friday,  as  speci- 
fied by  the  distributor  in  advance,  fol- 
lowing the  lapse  of  seven  days,  and 
if  third  parties  are  invited  fourteen 
days,  after  the  receipt  of  such  request. 

(c)  If  a  conclusion  satisfactory  to 
both  parties  is  not  reached  at  the  con- 
ciliation meeting,  the  request  of  the 
exhibitor  shall  be  deemed  rejected 
unless  the  branch  manager  at  the 
meeting  requests  additional  time  to 
consider  the  exhibitor's  request,  in 
which  event  the  branch  manager  shall 
notify  the  exhibitor  as  speedily  as 
possible  but  not  later  than  twenty-one 
days  after  the  conciliation  meeting  of 
the  conclusion  reached  by  him  on  the 
exhibitor's  request. 

Additional  Meeting  Provided 

(d)  If  the  exhibitor  or  any  third 
party  invited  to  and  who  did  attend 
the  conciliation  meeting  is  dissatisfied 
with  the  disposition  of  the  exhibitor's 
request  at  the  conciliation  meeting  by 
the  branch  manager  or  thereafter,  as 
provided  in  (c)  he  may  apply  in  writ- 
ing to  the  general  sales  manager  of 
the  distributor  for  a  further  meeting 
with  respect  thereto.  Such  meeting 
shall  be  held  at  the  distributor's  Home 
Office  at  a  time  to  be  fixed  by  the  gen- 
eral sales  manager  on  seven  days' 
written  notice  to  the  exhibitor,  and 
shall  be  attended  by  the  exhibitor  or 
anyone  designated  by  the  exhibitor  to 
represent  him  and  not  more  than  one 


other  person  (who  may  be  an  a 
ney),  and  the  general  sales  man 
or  a  sales  manager  designated  by  " 
and  not  more  than  one  other  perso 
his  selection  (who  may  be  an  a 
ney). 

Third  parties  who  were  invitei 
and  did  attend  the  conciliation  n 
ing  shall  be  invited  to  attend 
meeting  at  the  distributor's  Home  ■  f- 
fice  aforesaid.  Each  such  third  ]' 
or  anyone  designated  by  such  p  > 
and  not  more  than  one  other  p* 
(who  may  be  an  attorney)  may  att  ci 
such  meeting. 

With  Branch  or  Head  Office^ 

(e)  The  exhibitor  and  the  distrib  « 
may  arrange  the  conciliation  meet  rs 
with  the  branch  manager  or  gen  il 
sales  manager,  respectively,  at 
time  or  place  and  with  such  additit  .. 
personnel  mutually  satisfactory,  \^ 
out  regard  to  subdivisions  (a)  to  .ii. 
inclusive  of  this  Section. 

Section  3.  The  function  of  the 
sociates  of  the  exhibitor  or  tl 
parties  and  the  distributor  shall 
limited  to  the  endeavor  to  assist 
the  disposition  of  the  controver 
being  conciliated.  Neither  the  exh 
tor  nor  the  distributor  shall  be  un 
any  obligation  to  dispose  of  the  c 
troversy  under  conciliation  in  the  m 
ner  proposed  by  the  other  party, 
the  judgment  and  good  faith  of 
party  shall  not  be  questioned  by  i 
son  of  the  failure  to  dispose  of 
such  controversy. 

Confidence  Assured 

Section  4.  (a)  The  discussion  in 
gard  to  conciliation  shall  be  co 
dental  and  without  prejudice,  and 
exhibitor  and  the  distributor  and  tl 
parties  invited  and  who  attend, 
their  respective  associates,  by  j 
ticipating  in  the  conciliation  meetii 
agree  that  nothing  said,  written 
done  by  any  party  in  or  in  connect 
with  the  conciliation  shall  constit 
an  admission  or  statement  against 
terest,  or  be  used  as  such. 

(b)  Conciliation  hereunder  is 
intended  to  change,  interfere,  v 
or  delay  the  usual  negotiations 
tween  an  exhibitor  and  a  distribu 
for  die  licensing  of  pictures. 

(c)  Conciliation  hereunder  shall  i 
bar  an  exhibitor  from  resorting 
arbitration  or  to  litigation. 

Dated,  Sept.  17,  19 


3  Awarded  Judgment 

Three  pubUsher  members  of 
American  Soceity  of  Composers,  A 
thors  and  Publishers  have  been  awai 
ed  judgment  for  $750  against  Stan! 
Yanick,  proprietor  of  3-J's  Bar,  DetrC 
in  a  copyright  infringement  acti 
charging  the  defendent  with  the  u 
authorized  public  performance 
profit  of  three  musical  compositioi  '(II 
The  judgment  also  awarded  costs  ai 
attorneys'  fees  of  $169.40.  The  ASC/ 
members  who  were  awarded  judgme 
are  Shapiro,  Bernstein  &  Co.,  Inc.,  Ji 
Music,  Inc.,  and  De  Sylva,  Brown 
Henderson,  Inc. 


14 

8.' 


ihdnesday,  September  2,  1959 


Motion  Picture  Daily 


5 


Name  Hyams 


Conciliation 

II    ( Continued  from  page  1 ) 

';ely  to  the  fact  that  the  two  na- 

'al  exhibitors  organizations,  Allied 

:es  and  Theatre  Owners  of  Amer- 

were  so  intent  in  1956-'57  on  ob- 
'ing  an  industry  arbitration  tribu- 
i  in  their  protracted  negotiations 
'i  distributors  that  an  unduly  small 
he  was  placed  on  conciliation, 
i'hus,  when  arbitration  collapsed 
Ir  the  issue  of  availabilities,  ex- 
"itprs  tended  to  ignore  the  existence 
''conciliation,  which  the  exhibitor- 

ributor  negotiations  had  produced. 
,'he  present  exhibitor  attitude  to- 

d  conciliation  appears  to  be:  Since 
'  all  that  is  available,  let's  give  it 
'  lir  trial  and  try  to  make  the  most 
't,  especially  for  those  most  in  need 

issistance. 

il 

,(ncreased  Determination  Result 

''he  feeling  is  that  as  a  result  of  the 
E-MPAA  conferences  and  the  re- 
ant  better  understanding  of  each 
,;r's   problems,   distribution  itself 
lj'  be  more  inclined  to  take  con- 
ition  more  seriously  than  it  did 
)re  and  try  harder  to  make  it  work. 
|,least,  key  exhibitors  say  they  are 
eful  that  directions  of  that  kind 
go  out  from  the  top  to  distribu- 
ofBces   in   the   field,  wherever 
ded,  and  that,  as  a  result,  many 
;rving  exhibitors  will  be  able  to 
lin  much-needed  relief, 
lost  exhibitor  organizations  are  ex- 
:ed  to  encourage  immediate  re- 
rse  to  the  industry's  conciliation 
hinery  by  all  of  their  members 
jL  honest  problems.  In  an  effort  to 
jie  the  trials  as  fair  as  possible, 
e  are  known  to  plan  to  caution 
r  members  against  presenting  one- 
d  or  otherwise  unsound  complaints 
conciliation,  on  the  theory  that 
;srng  unwarranted  contentions  and 
vances  will  do  more  to  discredit 
exhibitor  and  his  cause  than  it 
I  to  conciliation. 

Reliable  Record  Likely 

!so,  many  organizations  will  re- 
st their  members  who  bring  con- 
tion  cases  to  notify  headquarters 
keep  it  informed  of  progress  and 
ultimate  disposition  of  the  cases, 
L  reliable  record  can  be  built  up. 
'  kept  informed  of  cases  that  are 
■n  from  the  branch  manager  level 


AROUND  THE 


TV  CIRCUIT 


wifh  PINKY  HERMAN. 


THE  newspapers  over  the  weekend  printed  accounts  of  the  fire  at 
the  Shoreham  Hotel  which  snuffed  out  the  life  of  George  W.  Meyer, 
one  of  the  founders  of  ASCAP  and  writer  of  a  score  of  song  hits.  How- 
ever, not  one  of  the  accounts  mentioned  the  heroism  of  a  fellow-ASCAP 
member,  Vic  Mizzy,  who  lives  on  the  same  floor  at  the  Shoreham,  who 
risked  his  life  in  a  vain  attempt  to  save  George.  .  .  .  Charles  Norton  and 
James  Hammerstein  have  formed  a  new  motion  picture  production  firm, 
Rampart  Productions,  Inc.  which  will  start  filming  Norman  Brooks'  (his 
recent  flicker,  "Attack"  was  a  Venice  Film  Festival  Award  Winner) 
"Fatal  Encounter,"  in  November  with  David  Miller,  megging.  To  date 
only  one  set  for  the  film  is  John  Kerr  with  the  rest  of  the  cast  to  be  se- 
lected by  Norton  when  he  gets  to  the  coast  late  next  week.  .  .  .  Bill 
Shipley  is  rounding  out  his  ninth  consecutive  year  as  the  "Voice  of  Pru- 
dential." Series  started  out  on  Max  Liebman's  "Your  Show  of  Shows" 
(NBC-TV)  then  went  on  "You  Are  There,"  "Air  Power"  and  now  "Twen- 
tieth Century"  (latter  3  on  CBS-TV)  .  .  .  Add  another  longevity  item: 
Jerry  Roberts  took  "temporary"  announcers  job  at  WAAT  (now  WNTA) 
Newark,  N.  J.  19  years  ago.  Yerright!  he's  still  there.  .  .  .  Dave  Bertuch 
anchored  his  yacht,  the  "Fritzi  B,"  at  the  Lido  Hotel  (Long  Beach,  L.L) 
this  summer  and  discovered  that  the  Seiden  Hostelry  is  so  immense  that 
there  are  two  of  everying;  kosher  and  non-kosher  dining  rooms— indoor  and 
outdoor  swimming  pools,  two  nite  clubs,  two  dance  halls.  "Some  place," 
said  the  millionaire  Bookbinding  king  to  Mort  Sunshine,  "but  where  are 
the  two  oceans?"  .  .  .  19-year-old  Janie  Ried,  a  product  of  the  Dunbar 
High  School  in  Washington,  D.C.,  has  the  poise  and  lyric  soprano  pipes 
to  cop  the  "Marian  Anderson  Finals."  And  while  sojourning  down  around 
the  Potomac  last  weekend  we  also  learned  that  WWDC  engineer  John 
Yeardley  also  rates  a  regular  turn  on  the  front  end  of  the  mike.  John  is 
baritone  soloist  at  the  St.  Mathews  Cathedral  there  and  is  studying  under 
Hazel  Arth,  who  was  the  first  Atwater-Kent  National  Award  Winner.  .  .  . 

^  ^ 
Himself  one  of  Philadelphia's  most  famous  radio-TV  personalities. 
Red  Benson  brought  us  to  the  home  of  Glenn  and  Brenda  Derringer 
where  the  brother-sister  act  thrilled  us  with  a  two-hour  impromptu  twin- 
organ  musicale.  We've  been  on  Broadway  for  30  years  and  NEVER 
have  heard  nor  seen  such  talent.  Later  we  learned  that  four  years  ago, 
when  Glenn  was  12,  he  appeared  in  the  "Jackie  Gleason  Show,"  "The 
Paul  Whiteman  Show"  and  more  recently  on  the  "Perry  Como"  and 
"Jimmy  Rogers"  shows.  This  young  act  right  now  is  ready  to  present 
a  weekly  network  program  that  is  a  certainty  to  thrill  and  delight  Mr. 
and  Mrs.  America  AND  the  youngsters.  .  .  .  Al  Martino  had  a  chance 
to  whisper  the  title  of  his  current  hit  record  of  "Darling  I  Love  You" 
to  Marian  Gwen  Wenzel  last  Saturday,  when  they  were  married  by 
Mayor  Ralph  James  at  Wildwood,  N.J.  .  .  .  Michael  Zarin  and  his  or- 
chestra return  to  the  Peacock  Room  of  the  Waldorf-Astoria  Sept.  17, 
making  it  a  quarter  century  booking  for  the  group.  Clive  Harris  also 
re-engaged  Emil  Goleman  and  his  Ork  for  the  24th  consecutive  year.  .  .  . 
J.  Burgi  Contner  has  been  named  director  of  photography  for  Robert 
Lawrence  Productions. 


the  exhibitor  to  the  general  sales 
liager  at  the  distributor's  home  of- 
exhibitor  organizations  are  in 
er  position  at  that  stage  to  assist 
^  complaining  exhibitor  if  there  is 
it  in  his  case. 

ne  conclusion  from  the  present 
ition  is  inescapable:  No  matter 
determinedly  conciliation  was 
red  over  the  past  22  months,  just 
letermined  an  effort  to  put  it  to 
test  is  now  about  to  be  made. 


ans-Texas  Moves 

ALLAS,  Sept.  1— Effective  today 
is-Texas  Theatres,  Inc.,  will  be  lo- 
d  at  805  National  Bankers  Life 
ding  on  Commerce  and  Ervay 
its.  Trans-Texas  will  occupy  suite 
910.  Former  address  for  the  thea- 
circuit  was  1710  Jackson  Street. 


Ben-Hur  Booked 

( Continued  from  page  1 ) 
Cincinnati  area.  The  Cincinnati  pre- 
miere will  take  place  early  in  1960, 
just  after  the  world  premiere  in  No- 
vember at  Loew's  State  Theatre  in 
New  York. 

Moe  Silver,  zone  manager  and  mem- 
ber of  the  board  of  Stanley  Warner 
Theatres,  predicted  a  run  of  more  than 
two  years.  John  Maloney,  Metro- 
Goldwyn-Mayer's  central  division 
manager,  represented  the  film  com- 
pany at  the  contract  signing. 

Previously,  M-G-M  announced 
bookings  for  the  Egyptian  Theatre, 
Los  Angeles;  Saxon,  Boston;  Boyd, 
Philadelphia;  Alouette,  Montreal; 
University  Theatre,  Toronto;  Roxy,  At- 
lanta: Tower,  Dallas;  United  .Ajtists, 


Manulis  Returning 

( Continued  from  page  1 ) 
produce  three  top  budget  films  within 
three  years. 

Manulis  was  originally  signed  by  ex- 
ecutive producer  Buddy  Adler  to  pro- 
duce feature  films  under  an  inde- 
pendent unit  set  up  for  Manulis'  com- 
pany, MM  Productions,  Inc.  Between 
now  and  March  1,  1960,  when  his 
move  to  feature  films  takes  effect, 
Manulis  will  create  and  prepare  20th- 
Fox's  television  film  program  for  the 
1960-1961  season. 


Detroit;  Capitol,  Vancouver;  Warner, 
Pittsburgh,  and  the  Academy  Theatre, 
Minneapolis,  all  on  a  reserved  seat 
basis. 


( Continued  from  page  1 ) 
elected  to  the  board  of  Screen  Gems. 
Schneider  will  take  the  title  of  pres- 
ident of  Screen  Gems,  a  position  va- 
cated by  the  recent  death  of  Ralph 
Cohn. 

The  reorganization  marks  the  re- 
turn to  the  corporate  structure  which 
existed  when  the  late  Harry  Cohn 
served  as  president  of  both  the  parent 
company  and  of  the  TV  subsidiary. 
Although  Schneider  will  not  serve  as 
administrative  head  of  Screen  Gems, 
he  will  continue  to  devote  consider- 
able attention  to  its  activities,  as  he 
has  done  in  the  past. 

As  part  of  the  reorganization,  the 
duties  of  John  H.  Mitchell,  vice-pres- 
ident in  charge  of  sales  of  Screen 
Gems,  and  Burton  H.  Hanft,  vice- 
president  in  charge  of  business  affairs, 
will  be  expanded  to  include  greater 
managerial  functions. 

Attention  from  Other  Officials 

In  keeping  with  the  previously  an- 
nounced policy  of  integrating  Screen 
Gems  into  the  overall  operation  of 
the  parent  company,  other  top  Co- 
lumbia executives  will  devote  more 
time  to  the  TV  subsidiary. 

Hyams  was  elected  Screen  Gems' 
vice-president  in  charge  of  syndica- 
tion in  June,  1958.  He  began  his  film 
career  in  1934  with  Guaranteed  Pic- 
tures, which  four  years  later  became 
Commonwealth  Pictures. 

In  1947,  after  serving  as  sales  man- 
ager of  Commonwealth  Pictures,  he 
was  elected  vice-president  of  the  16- 
mm,  distribution  company.  In  1950, 
he  formed  his  own  company,  Hygo 
Television  Films,  which  was  absorbed 
in  December,  1956  by  Screen  Gems. 
Hyams  became  Screen  Gems'  direc- 
tor of  syndication  sales. 

NTA  Operations 

( Continued  from  page  1 ) 
ket  sales  of  first  and  subsequent  run 
half-hour  film  programs  and  sales  of 
all  "living  tape"  presentations  will  be 
under  the  direction  of  Harold  Gold- 
man, president  of  NTA  International, 
Inc.,  who  wall  be  based  in  Beverly 
Hills.  E.  Johnny  GrafF,  NTA  vice-pres- 
ident, who  hitherto  headquartered  in 
Chicago,  has  moved  to  New  York 
where  he  will  head  up  station  sales 
under  Goldman.  Marvin  Lowe  has 
been  appointed  acting  head  of  NTA's 
Chicago  office. 

Michael  M.  Sillerman,  president  of 
NTA  Program  Sales,  will  be  respon- 
sible for  national  network,  regional 
and  group  stations  sales  of  first-run 
half-hour  programs. 

Under  Sillerman's  supervision,  NTA 
program  sales  vice-presidents  Arthur 
Spirt  and  Walt  Plant  will  headquarter 
in  the  company's  New  York  and  Los 
Angeles  offices,  respectively.  Spirt 
will  head  up  the  regional  and  group 
station  sales  division  in  the  New  York 
area  while  Plant  will  handle  similar 
activities  in  Los  Angeles. 

Goldman  and  Sillerman  both  de- 
clared that  they  will  expand  their 
sales  forces  to  handle  the  specific 
sales  situations  in  their  respective  areas 
of  operations. 


Motion  Picture  Daily 


Wednesday,  September  2, 


Fox  Product 

{Continued  from  page  1) 

were  present.  The  afternoon  session 
was  devoted  to  a  comprehensive  de- 
tailing of  advertising,  pubHcity  and 
exploitation  plans  for  the  company's 
nine  releases  between  now  and  the 
end  of  the  year. 

The  morning  session  consisted  of 
opening  remarks  of  welcome  by  presi- 
dent Spyros  P.  Skouras  and  general 
sales  manager  Alex  Harrison,  as  M'ell 
as  other  top  20th  executives.  After  an 
invocation  by  assistant  general  sales 
manager  C.  Glenn  Norris  and  short 
speeches  of  welcome  by  Skouras  and 
Harrison,  the  assemblage  heard  from 
company  executives:  executive  vice- 
president  W.  C.  Michel;  vice-presi- 
dent and  eastern  studio  representative 
Joseph  Moskowitz;  treasurer-secretary 
Donald  Henderson;  20th  International 
vice-president  Emanuel  Silverstone; 
De  Luxe  Laboratories  president  Allan 
Freedman;  and  Movietonews  vice- 
president  and  producer  Edmund 
Reek. 

To  Conclude  Today 

The  meeting  will  be  concluded  to- 
day, during  which  time  Skouras  will 
make  a  major  address  to  the  man- 
agers. 

Highlight  of  yesterday  afternoon's 
presentation  was  an  address  by  Ein- 
feld  in  which  the  executive  pointed  out 
the  production  values  and  high  poten- 
tial of  the  product  to  be  released  in 
the  next  third  of  1959. 

"One  of  the  most  impressive  argu- 
ments for  this  schedule,"  the  vice-pres- 
ident noted,  "is  the  fact  that  not  one 
of  the  subjects  could  be  treated  on 
television.  Only  the  motion  picture 
medium  can  provide  the  scope  for  the 
subject  matter  contained  in  these  at- 
tractions. Each  of  these  attractions 
has  already  been  packaged  and  slanted 
so  that  the  exhibitor  will  be  provided 
with  a  particular  aid  in  each  situa- 
tion." 

Stress  'Best  of  Everything' 

Foremost  in  the  varied  presentations 
of  slant,  format  and  approach  on  each 
of  the  pictures  was  the  outlining  of 
the  merchandising  and  pre-selling 
campaign  of  Jerry  Wald's  "The  Best 
of  Everything,"  slated  for  release  in 
October. 

Among  the  announcements  made  to 
the  meeting  concerning  the  "Best" 
campaign  were: 

Confirmation  of  Johnny  Mathis,  top 
recording  star,  to  sing  the  title  song 
both  under  the  main  titles  and  via  a 
Columbia  recording. 

Big  Space  in  Harper's 

Development  of  the  biggest  depart- 
ment store  tie-in  in  20th  history  with 
Allied  Stores,  the  results  of  which  will 
be  revealed  within  the  next  week. 

Coordination  of  an  extensive  sales 
promotion  with  Harper's  Bazaar,  cul- 
minating in  an  entire  section  of  the 
October  issue  of  the  nationally  promi- 
nent magazine. 

In  addition  to  these  announcements 
the  managers  were  briefed  on  upcom- 
ing publicity  breaks  in  national 
magazines,  as  well  as  national  maga- 


REVIEW: 

Look  Back  in  Anger 


Woodfall — Warner  Bros. 


Highly  successful  when  performed  on  the  stage  in  London  and  New 
York  a  few  years  ago,  "Look  Back  in  Anger"  has  now  been  brought  to 
the  screen  in  as  faithful  an  adaptation  as  its  most  ardent  admirer  could 
possibly  demand.  This  means  that  theatre  exhibitors  have  here  an  off- 
beat drama  for  their  patrons  to  which  strong  reactions  can  be  expected, 
both  pro  and  con. 

In  addition  to  the  considerable  reputation  of  the  play,  shovraien  have 
other  elements  to  sell.  Foremost  are  the  talents  of  Richard  Burton  and 
Claire  Bloom  in  leading  roles.  There  is  an  exciting  "new  face"  for  the 
screen  in  Mary  Ure,  repeating  her  stage  performance.  And  the  drama 
of  course,  is  from  the  pen  of  John  Osborne,  of  Britain's  "angry  young 
men"  school  of  writing  which  is  still  much  in  the  news  these  days. 

"Look  Back  in  Anger"  is  primarily  a  character  study,  a  portrait  of  a 
malcontent  young  Englishman  of  today  trying  to  find  himself.  He  has 
a  university  education  but  prefers  to  earn  his  livelihood  by  running  a 
candy  stall.  He  seems  to  love  his  wife,  but  he  insults  and  abuses  her 
until  she  can't  take  it  any  more  and  leaves.  He  then  makes  her  best  friend, 
a  woman  he  has  despised,  his  mistress  until  his  wife  comes  back  and  the 
other  woman  nobly  bows  out. 

On  the  stage  audiences  found  this  character  alternately  abominable, 
pathetic,  exasperating,  and  sad.  Above  all  they  found  him  articulate,  for 
he  has  some  pithy  things  to  say.  (Sample:  "It's  no  fun  living  in'  the 
American  age-unless,  of  course,  you're  an  American.") 

On  the  screen  he  retains  these  qualities  but  something  new  has  been 
added.  He  is,  in  a  word,  more  humane.  Osborne,  who  collaborated  on 
the  screen  play  with  Nigel  Kneale  has  inserted  some  new  material  that 
makes  the  fellow  more  sympathetic.  This  is  all  to  the  good  for  motion 
picture  audience  response. 

And  Burton  plays  the  difficult  role  vigorously  and  well.  Occasionally 
he  may  seem  a  shade  theatrical-especially  when  he  rants.  But  that's  the 
part.  Miss  Ure  is  even  more  affecting  on  the  screen  than  on  the  stage, 
as  his  wife,  and  Miss  Bloom,  as  the  mistress,  attracts  a  good  deal  of  au- 
dience sympathy  to  what  is  essentially  also  an  unsympathetic  part.  Gary 
Raymond  does  not  bring  much  color  to  the  role  of  Burton's  best  friend, 
but  Edith  Evans  stands  out  in  a  new  role  written  into  the  film-that  of 
the  elderly  woman  who  helps  the  hero  set  up  his  candy  business. 

To  the  credit  of  director  Tony  Richardson  and  the  writers  "Look 
Back  m  Anger"  is  no  photographed  stage  play.  It  moves  steadily  and 
at  a  quick  pace.  Chris  Barber  and  his  band  supply  iazz  music  as  a 
background. 

This  Woodfall  film  was  produced  by  Harry  Saltzman  in  England 
Running  time,  100  minutes.  General  classification.  Release,  in  September. 

Richard  Gertner 


zine  advertising  and  newspaper  ad- 
vertising. 

Another  of  the  top  campaigns  re- 
vealed at  the  session  was  the  approach 
to  "The  Hound  Dog  Man,"  which  stars 
Fabian,  Carol  Lynley  and  Stuart 
Whitman.  The  new-star  build-up  on 
Fabian  was  gone  into  in  detail  and  a 
rough-cut  of  the  new  star  trailer  ( third 
in  a  series  which  has  featured  Carol 
Lynley  and  May  Britt)  was  shown. 
In  the  latest  new  star  trailer,  Pat 
Boone  introduces  Fabian. 

"Journey  to  the  Center  of  the 
Earth,"  Charles  Brackett's  production 
starring  Boone,  James  Mason  and  Ar- 
lene  Dahl,  was  also  the  subject  of  ex- 
tensive treatment.  Promotions  involv- 
ing a  specially-prepared  comic  book 
on  "Journey"  as  well  as  details  of  an 
elaborate  Pocket  Books  promotion  for 
the  paperback  edition  of  the  Jules 
Verne  tome  and  a  television  send-off 
via  the  Boone  TV  show  were  dis- 
cussed. 

The  success  of  such  specially-mer- 


Fox  Street-Scene  Sets 
Are  Destroyed  by  Fire 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  1.  -  A  20th 
Century-Fox  studio  backlot  fire  late 
yesterday  destroyed  most  of  the  New 
England  street  sets  used  in  the  film- 
ing of  "Peyton  Place,"  "Blue  Denim" 
and  "Rally  Round  the  Flag,  Boys," 
as  well  as  some  100  other  films  made 
during  the  past  25  years.  Damage  is 
estimated  at  $100,000. 

chandised  attractions  as  "Blue 
Denim"  and  "The  Oregon  Trail,"  as 
well  as  an  appearance  by  "The  Blue 
Angel"  merchandising  team,  featuring 
representatives  of  Life  and  Look, 
were  also  highlights. 

In  each  picture,  slated  for  release 
betwen  now  and  January,  individual 
aspects  of  the  campaign  and  kits,  com- 
plet  with  past  pubhcity  breaks,  adver- 
tising samples  and  merchandising 
slants,  were  gone  into. 


Promotion  Idei 
Mark  Fox  Clink 


special  to  THE  DAILY 
CLEVELAND,  Sept.  l.-20th  ( 
tury  -  Fox's  Merchandising  CI 
aimed  at  increasing  box  office  gro 
was  attended  at  the  company  brj 
here  yesterday  by  some  60  exhib 
who  represented  every  indoor  and 
door  circuit  in  the  area. 

Conducted    by   publicity  dirt 
Adrian  Awan,   the  meeting  opt 
with  his  keynote  speech.  Awan 
the  aim  of  the  clinic  "is  for  you  to 
the  home  office  what  you  want  by 
of  help  in  getting  better  box  office 
suits.  Do  you  accept  press  book  Ma- 
terial as  you  receive  it,  or  should  i|^ 
supplemented    at    the    local  le'^I? 
Should  allocation  of  cooperative  1- 
vertising  budgets  be  changed  to  /e 
more  to  the  small  town  theatres?"  '[ 

Ad  Medium  a  Topic  [ 

Awan  pointed  out,  "if  you  viit 
these  and  other  changes,  it  costs  <ty 
four  cents  to  write  to  the  home  o  :e 
and  tell  them  about  it." 

Advertising  media  were  discu\d, 
with  the  conclusion  that  newspiar 
circulation  has   decreased  gener;y, 
and  that  the  amusement  page  has 
veloped  into  a  mere  directory.  A 
Wallis,  sales  manager  of  KYW, 
exhibitors    that    radio    now  reac 
"more  people  more  effectively  at 
cost  than  any  medium."  He  rejec 
ten-second  spot  announcements  of 
saturation  type  as  a  waste  of  mo 
but  recommended  a  minimum  of 
announcements  for  three  days  prio 
the  opening  of  an  average  picture. 

Impact  of  copy  material,  rather  t 
the  size  of  ads,  is  most  import; 
Awan  said,  using  "Blue  Denim"  ci 
to  emphasize  his  point.  Other  sags 
tions  offered  to  stimulate  box  office 
ceipts  included:  more  promotion 
local  fan  club  personnel;  efforts  to 
duce  industrialists  to  use  theatres 


their  Christmas  parties,  thus  conv 
ing  the  year's  worst  business  week  i 
a  profitable  one;  establishment  oi 
fall  movie  season  or  movie  day,  \\ 
Advertising  Club  and  chamber 
commerce  cooperation.  Nat  Bara 
National  Screen  Service  branch  m' 
ager,  urged  greater  use  of  poster 
per  and  away-from-theatre  adver' 
ing  material. 

Screenings  Included 

The  Merchandising  Clinic  incluc 
screenings  of  20th-Fox's  "Blue  Deni 
and  "The  Blue  Angel."  Exhibitors  g 
Awan  a  vote  of  approval  and  agre 
they  would  like  more  of  the  s.m 
Awan  expressed  the  thought  that  d 
tributors  join  in  all-industry  clinics 
be  held  at  local  levels  with  each  d 
tributor  participating  in  the  e.xchan 
of  ideas. 


J.  B.  Fillauer  Dies 

CLEVELAND,  Tenn.,  Sept.  1 
John  B.  Fillauer,  77,  formerly  o 
erator  of  the  Moneta  Theatre 
partnership  with  his  brother  Will,  di 
in  a  local  hospital.  He  is  survived  5 
two  nephews. 


i    VOL.  86,  NO.  46 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  SEPTEMBER  3,  1959 


TEN  CENTS 


EDITORIAL 


U.  S.  Films  Abroad 


.By  Sherivin  Kane 


IN  refusing  to  endorse  a  Congres- 
sional resolution  critical  of  some  of 
the  industry's  film  exports,  the  State 
Department  this  week  adopted  the 
fairest  and  perhaps  least  hysterical 
course  possible. 

Without  doubting  the  sincerity  of 
such  as  Rep.  H.  Allen  Smith  (R., 
Calif.)  who  introduced  a  resolution 
asserting  that  many  Hollywood  films 
give  a  false  and  injurious  picture  of 
American  life  by  overstressing  crime 
and  similar  subjects  and  proposing 
that  Congress  call  upon  the  industry 
to  prevent  shipment  abroad  of  such 
films,  the  cure  he  proposed  is  worse 
than  the  ailment  he  would  treat. 


The  great  majority  of  our  pictures 
are  tremendously  valuable  ambas- 
sadors of  the  American  way  of  life  in 
all  parts  of  the  world.  They  have  been 
of  great  aid  to  American  trade.  They 
have  introduced  us,  explained  us  and 
sold  us  to  civilized  peoples  every- 
where 

If  a  few  of  our  pictures  also  have 
mystified,  confused  and  misled  some 
of  the  same  people,  that  is  poor  rea- 
son for  calling  upon  the  American 
government  to  censure  one  of  its 
great  communications  industries  and 
to  urge  that  some  of  its  products  be 
denied  export  rights. 

Discriminatory  action  of  such  kind 
against  a  single  American  industry 
smacks  of  censorship  and  is  far  less 
typically  American  than  is  the  grossest 
caricature  of  America  ever  perpetrated 
by  a  Hollywood  film. 

No  responsible  member  of  the  in- 
dustry would  attempt  to  defend  or 
justify  the  export  of  a  film  that  deli- 
berately misrepresented  America  to 
the  world,  to  the  injury  of  the  nation. 

Injurious  films  are  few  and  far  be- 
tween,  and  the  organized  industry  is 
responsible  for  even  fewer.  Who  is 
to  judge  such  films?  Who  to  say  this 
one  or  that  one  shall  be  denied  ex- 
port trade? 

And  why  limit  the  surveillance  to 
films?  why  not  include  American 
>l  books,  magazines,  newspapers,  stage 
I  plays  and  exported  television  pro- 
'  grams?  Or  any  American  exporter  who 
'has  ever  sent  a  defective  product 
abroad. 

The  good  that  American  films  do 

,  {Continued  on  page  2) 


New  Pa.  Censorship  Measure 
Passed  By  House  By  163-1 

special  to  THE  DAILY 
HARRISBURG,  Pa.,  Sept.  2.-Pennsylvania's  new  film  censorship  bill  was 
passed  by  the  House  today  by  a  vote  of  163  to  1. 

The  bill  had  been  passed  by  the  Senate  previously  so  it  now  will  go  to 

Governor  David  Lav/rence  for  his 
signature.  The  governor  previously 
has  made  known  his  support  of  the 
measure,  so  signing  of  the  bill  is  a 
matter  of  time  only. 

The  measure  is  to  be  put  into  effect 
{Continued  on  page  3) 


Industry  Statements 
On  Pa.  Censor  Law 

The  genuine  concern  with  which 
the  industry  regards  passage  of  the 
new  Pennsylvania  censor  law  was  un- 
derlined yesterday  with  the  issuance 
of  statements  by  the  Council  of  Mo- 
tion Picture  Organizations  and  the 
Motion  Picture  Association  of  Amer- 
ica, immediately  that  word  of  the 
Pennsylvania  House  action  reached 
New  York.  The  measure,  previously 
passed  by  the  senate,  passed  the  house 
by  a  vote  of  163  to  1. 

Both  Compo  and  MPAA  were  active 
{Continued  on  page  3) 

To  Discuss  Community 
film  Groups'  Help 

Plans  for  making  the  most  effective 
use  possible  of  all  existing  community 
film  groups  in  the  promotion  of  specific 
pictures  will  be  discussed  at  the  regu- 
lar monthly  meeting  today  of  the  Mo- 
tion Picture  Ass'n.  of  America  adver- 
tising-publicity directors  committee. 

With  most  of  the  community  film 
( Continued  on  page  6 ) 


Dr.  frayne  Named  for 
Sli/IPTE  Warner  Award 

The  Samuel  L.  Warner  Gold  Medal 
Award  of  the  Society,  of  Motion  Pic- 
ture and  Television  Engineers  is 
awarded  this 
year  to  Dr. 
John  G.  Frayne, 
retired  engi- 
neering man- 
a  g  e  r  of  the 
Westrex  Cor- 
poration, a  Fel- 
low and  past 
president  of  the 
SMPTE. 

The  Warner 
Award  is  given 
to  an  engineer 
who  has  made 
an  outstanding 
contribution  to  inventions  or  methods 
{ Continued  on  page  6 ) 


Dr.  J.  G.  Frayne 


lATSE  Local  Calls  Off  'Unauthorized'  Strike  in 
Cleveand;  Resumes  Negotiations  with  Theatres 

special  to  THE  DAILY 

CLEVELAND,  O.,  Sept.  2.-A  strike  here  of  members  of  Local  160,  lATSE, 
which  closed  five  downtown  first-run  theatres  for  five  hours  yesterday  after- 
noon, ended  in  time  for  the  resumption  of  performances  in  the  evening.  The 
strike,  called  when  a  new  contract  was  not  agreed  upon  to  supplant  the  one 
that  expired  Monday  midnight,  had  not  been  authorized  by  Richard  Walsh, 
lATSE  president,  who  ordered  the  projectionists  and  stagehands  to  return. 

Theatres  shuttered  briefly  in  the  dispute  were  Loew's  State,  Stillman  and 
Ohio;  Stanley  Warner's  Allen  and  the  Hippodrome,  an  independent  operation. 
Unaffected  was  the  Palace,  a  Cinerama  house,  which  has  a  different  contract 
with  the  union  under  its  roadshow  policy.  The  five  theatres  were  all  picketed 
temporarily. 

The  local  union  committee  said  theatre  negotiators  walked  out  of  a  meeting 
when  the  union  insisted  upon  a  ten  per  cent  wage  increase  and  a  reduction 
from  the  current  36-hour  work  week  to  30  hours.  Negotiations  have  now 
been  resumed. 

The  present  base  operator's  salary  is  $134.55  for  36  hours.  Most  operators, 
however,  receive  $10  weekly  overtime. 


40  Pictures 

Fox  to  Have 
$60,000,000 
'60  Program 

Skouras  Tells  Sales  Meet 
Of  Schedule  into  1961 


(Pictures  on  Page  4) 
Spyros  P.  Skouras,  20th  Century- 
Fox  president,  yesterday  declared  his 
continued  "faith  and  optimism  in  the 
motion  picture  industry"  by  annonc- 
ing  jointly  with  executive  producer 
Buddy  Adler  a  40-picture,  $60,000,000 
production  program  for  1960,  along 
with  a  production  schedule  into  1961. 

The  announcement,  part  of  a  speech 
by  Skouras  to  the  company's  branch 
and  advertising-publicity  managers, 
came  after  receipt  of  a  wire  from 
Adler  to  the  meeting,  detailing  the 
production  schedule. 

In  addition  to  the  announced  list 
of  product  which,  Skouras  said: 
"shows  the  exhibitor  that  he  will  be 
guaranteed  a  steady  flow  of  top  qual- 
ity motion  pictures  for  the  next  two 
{Continued  on  page  5) 

Harrison  Tells  Plans 
For  Skouras  Sales  Drive 

Plans  for  the  Spyros  P.  Skouras  sales 
drive,  scheduled  to  run  from  Aug.  31 
to  Dec.  26,  were  announced  yesterday 
by  Alex  Harrison,  20th  Century-Fox 
general  sales  manager,  at  the  climax 
of  the  company's  first  national  sales 
convention  here  since  inaugurating  its 
local  autonomy  policy.  Harrison  said 
{Continued  on  page  4) 

Michael  Mayer  IFIDA 
Executive  Director 

Michael  Mayer  has  been  selected  as 
executive  director  for  the  Independent 
Film  Importers  &  Distributors  of 
America,  Inc.,  it  was  announced  yes- 
terday by  the  group's  executive  corri- 
mittee,  Richard  Brand,  Jack  Ellis  and 
Daniel  Frankel. 

Under  the  set-up  the  organization's 
offices  will  be  located  at  Mayer's  pres- 
{Continued  on  page  2) 

TELEVISION  TODAY-page  6 


Motion  Picture  Daily 


Thursday,  September  3,  1959 


PERSDML 

MEIVTIDIV 


EDWARD  L.  HYMAN,  vice-presi- 
dent of  American  Broadcasting- 
Paramount  Theatres,  accompanied  by 
Bernard  Levy  and  Al  Sicignano,  are 
in  Buffalo  from  New  York. 

• 

James  Hudgens,  office  manager  for 
Cohimbia  Pictures  in  Atlanta,  has  re- 
turned to  his  duties  there  following  a 
vacation. 

• 

Joshua  Logan,  producer-director, 
will  arrive  in  New  York  tomorrow 
from  Hollywood. 

• 

James    Campbell,    special  sales 
representative  for  Allied  Artists  in  At- 
lanta, has  left  there  for  a  vacation. 
• 

Danny  Kaye  returned  to  Holly- 
wood yesterday  from  Australia. 
• 

Mrs.  Rosa  L.  Landrum,  of  Capital 
Releasing  Corp.,  Atlanta,  has  left  there 
for  a  holiday  in  Florida. 

• 

Mrs.  C.  E.  New,  of  the  Allied  Ar- 
tists office  in  Atlanta,  has  left  there 
with  her  husband  for  Florida. 

J.  Stanley  Baker,  head  of  Hicks- 
Baker  Theatres,  Baltimore,  has  left 
there  with  Mrs.  Baker  for  a  vacation 
at  Ocean  City,  Md. 

• 

Beth  Elaine  Robinson,  daughter 
of  Thomas  Robinson,  office  manager 
for  Columbia  Pictures  in  Denver,  was 
married  in  North  Presbyterian  Church 
there  to  Donald  Paul  Erickson. 
• 

Charles  Karb,  manager  of  Martin 
Theatres  booking  office,  Atlanta,  has 
returned  there  from  St.  Petersburg, 
Fla.  ^ 
• 

Jack  Sanson,  of  the  Stanley  Warner 
Strand  Theatre,  Hartford,  has  returned 
there  from  Moodus,  Conn. 

• 

Martha  Chandler,  United  Artists 
booker  in  Atlanta  has  returned  there 
from  Palos  Verdes  Estates,  Cal. 


Name  Mayer        'deceive  SNiPii  editorial 


For  40  Years 

A  Tradition 
Of  Service 


For  over  40  Years  Senrice  and 
Quality  has  been  Our  Tradition. 

Sliowraen  all  over  America  know 
they  v^ill  get  the  best  when  they 
order 


NIW  YORK 
630  Ninth 


FILMACK 
SPECIAL 


1327  5.  Wabash  Ave.,  Chicago  5,  III. 


( Continued  from  page  1 ) 
ent  law  offices.  The  over-all  deal  with 
Mayer  must  still  be  ratified  by  the 
board  of  directors  of  IFIDA,  which 
will  meet  later  this  month. 

Mayer  has  been  an  attorney  and 
legal  advisor  in  the  film  business  for 
many  years  and  is  well  acquainted 
with  problems  of  independent  distrib- 
utors and  importers.  He  is  a  partner 
in  the  law  firm  of  Spring  &  Mayer 
of  this  city. 

Carroll  Baker  a  Guest 
At  AB-PT  Conference 

special  to  THE  DAILY 

WINTER  HAVEN,  Fla.,  Sept.  2.- 
William  Perlberg  and  Carroll  Baker, 
the  co-producer  and  star,  respectively, 
of  Paramount's  "But  Not  for  Me," 
were  two  of  the  featured  attractions 
yesterday  and  today  at  American 
Broadcasting  -  Paramount  Theatres 
fourth  semi-annual  promotion  confer- 
ence at  the  Langford  Hotel  here. 

Also  on  hand  for  the  conference, 
based  on  the  Markley  Plan  for  the 
promotion  and  exploitation  of  selected 
films  by  specially  trained  theatre  ex- 
ploitation teams,  were  Jerry  Pickman, 
Paramount  Pictures  vice-president  in 
charge  of  advertising,  publicity  and 
exploitation;  Hugh  Owen,  vice-pres- 
ident of  Paramount  Film  Distributing 
Corp.;  Sidney  Markley,  AB-PT  vice- 
president,  and  50  advertising-exploi- 
tation experts  and  executives  of  five 
of  AB-PT's  southern  affiliates  from 
12  states. 

Florida  States  Theatres,  which  op- 
erates 60  theatres,  12  in  the  greater 
Miami  area,  was  host  organization. 

Miss  Baker  and  Perlberg  were  on 
hand  for  the  screening  of  "But  Not 
for  Me"  for  the  conference  delegates 
and  the  extensive  promotion  discus- 
sion which  followed  the  screening. 

3rd  ^Tingler^  Record 

Columbia's  "The  Tingler"  broke  its 
third  consecutive  opening  day  house 
record  in  its  first  three  engagements 
when  it  piled  up  an  all-time  high  gross 
of  $5,100  in  its  initial  day  at  the  Pil- 
gram  Theatre  in  Boston  Tuesday,  the 
company  reported  here  yesterday.  The 
William  Castle  Production  previojiisly 
established  opening  day  marks  at  the 
Broadway  Capitol  in  Detroit  and  the 
Hippodrome  in  Baltimore. 

Will  Install  Todd-AO 

PITTSBURGH,  Sept.  2.-The  War- 
ner Theatre,  formerly  an  exclusive 
Cinerama  house,  but  now  showing 
"The  Five  Pennies,"  will  close  on 
Labor  Day  to  install  Todd-AO  equip- 
ment. Its  reopening  date  will  be  Oct. 
1  with  "The  Big  Fisherman,"  with 
"Ben-Hur"  tentatively  set  to  begin  on 
Feb.  3. 


Fellow  Memberships 

The  Society  of  Motion  Picture  and 
Television  Engineers  will  honor  15 
men  this  year  with  Fellow  Member- 
ships in  the  Society.  A  Fellow  of  the 
SMPTE  is  one  "who  by  his  proficiency 
and  contributions  has  attained  out- 
standing rank  among  engineers  or  ex- 
ecutives of  the  motion  picture  or  tele- 
vision industries." 

The  new  SMPTE  Fellows  are: 

C.  Loren  Graham,  motion  picture 
section  supervisor.  Color  Technology 
Division,  Eastman  Kodak  Company, 
concerned  with  product  development 
and  improvement  in  color  motion  pic- 
ture films. 

James  W.  Kaijlor,  chief  engineer, 
Movielab  Film  Laboratories,  Inc. 

Harry  Paul  Brueggemann,  research 
specialist.  The  Marquardt  Corp., 
Pomona,  Calif.,  concerned  with  math- 
ematical research  on  data  recording 
on  color  films  and  the  development 
of  color  film  data  recording  tech- 
niques. 

Paul  W.  Vittum,  associate  head  of 
the  Color  Photography  Division,  East- 
man Kodak  Co.,  Rochester,  N.  Y.  He 
has  done  extensive  work  in  the  field 
of  color  photography  whicti  lesulte*.' 
in  approximately  75  United  States 
patents. 

Walter  Beyer,  staff  engineer.  Motion 
Picture  Research  Council,  Hollywood. 
As  a  special  projects  engineer  for 
mechanical  and  optical  work  on  prob- 
lems for  production  and  exhibition. 
Beyer  acts  as  an  assistant  to  MPRC 
president  William  F.  Kelly. 

Robert  E.  Birr,  product  planning 
engineer.  General  Electric  Co.,  Cleve- 
land, concerned  with  incandescent 
lamps. 

John  M.  Calhoun,  assistant  director. 
Manufacturing  Experiments  Division, 
Eastman  Kodak  Company,  Rochester, 
N.  Y.,  supervising  experimental  work 
to  improve  the  physical  characteristics, 
quality,  and  performance  of  photo- 
graphic film  and  film  base. 

Henry  T.  Ushijima,  vice-president 
and  executive  producer,  John  Colburn 
Associates,  Inc.,  Wilmette,  111. 

Hans-Christoph  Wohlrab,  director 
of  engineering.  Bell  &  Howell  Co., 
Chicago,  111.,  engaged  in  the  devel- 
opment of  equipment  for  the  motion 
picture  industry. 

Julian  Hale  Webb,  head,  physics  di- 
vision, research  laboratories,  Eastman 
Kodak  Company,  Rochester,  N.  Y. 

Philip  E.  Smith,  assistant  manager, 
Eastman  Kodak  Processing  Labora- 
tory, Chicago,  111.,  supervisor  of  pro- 
duction activities  in  the  largest  of  the 
Eastman  Kodak  Company's  color  film 
processing  establishments. 

Robert  E.  Gottschalk,  president, 
Panavision,  Inc.,  engaged  in  designing 
and  engineering  of  Panavision,  Inc., 
lenses,  cameras  and  photographic 
equipment. 

G.  Don  Malkames,  Don  Malkames, 


(Continued  from  page  1) 
abroad  far  outweighs  the  bad.  Their 
total  value  to  the  country  is  well 
known  to  those  most  directly  con- 
cerned. That  is  why  the  State  De- 
partment insisted  upon  the  inclusion 
of  our  films  in  its  cultural  exchange 
agreement  with  the  Soviet. 

It  is  in  order,  we  believe,  for 
friends  of  the  American  motion  pic- 
ture in  Congress  to  move  that  that 
body  recognize  by  appropriate  re- 
solution the  great  service  which  our 
films  perform  for  the  nation  in  every 
corner  of  the  globe. 

'Hole'  at  $2,403,353 
In  First  Seven  Weeks 

United  Artists'  "A  Hole  in  the 
Head"  has  registered  a  $2,403,353  to- 
tal gross  for  365  domestic  engage- 
ments over  the  past  seven  weeks,  it 
was  announced  by  William  J.  Heine- 
man,  UA  vice-president. 

Heineman  said  that  the  Sincap  pro- 
duction has  shown  "extraordinary 
grossing  capacity  with  subsequent 
weeks  grosses  equalling  and  in  some 
cases  exceeding  the  totals  of  earlier 
weeks."  He  added  that  the  film  is  cur- 
rently holding  over  in  virtually  every 
playdate  situation  throughout  the, 
country,  some  as  long  as  eight  weeks. : 

Radio  Spots  for  '^Cry* 

A  national  radio  campaign  aimed 
at  the  teenage  market  is  promoting 
local  openings  of  Canon  Production's 
"Cry  Tough,"  a  United  Artists  re- 
lease. The  radio  saturation  campaign, 
carried  on  major  network  and  local 
stations,  consists  of  three  60-second 
spots  which  introduce  John  Saxon, 
star  of  the  film,  who  talks  to  teen- 
agers about  himself  and  the  picture. 
There  are  also  three  30-second  spots, 
three  20-second  spots  and  one  10-sec- 
ond  station  break. 

Inc.  A  member  of  the  SMPTE  since 
1931,  he  is  the  curator  of  a  private 
museum  of  early  motion  picture  ap- 
paratus. 

Albert  Gillet,  general  manager, 
Brockliss  Simplex  Co.,  Paris,  France, 
which  manufactures  the  Simplex  Pro- 
jector. 

Leon  Shelly,  president.  Shelly  Films, 
Ltd.,  Toronto,  Canada. 

Presentation  of  the  Fellow  Member- 
ship Awards  will  take  place  during  the 
86th  semi-annual  convention  Oct.  5-9 
at  the  Statler  Hilton  Hotel  here. 


i. 


"GIRL  FRIDAY"  SECRETARY 

If  you  are  experienced,  efficient  with  good 
educational  background  and  seek  interest- 
ing job  with  a  busy  motion  picture  adver- 
tising executive,  there's  a  good  spot  open. 
Let  me  hear  from  you. 

Box  92,  Motion  Picture  Daily, 
1270  6th  Ave.,  New  York  20,  N.  Y. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke, 
Advertising  Manager;  Gus  H  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Vincent  Canby.  Eastern  Editors.  Holly- 
wood i-ureau,  i  ucca-Vine  Bmldmg  Samuel  D.  Berns,  Manager;  Telephone  HOUywood  7-2145;  Washington,  J.  A.  Otten,  National  Press  Club,  Washington,  D.  C;  London  Bureau,  4, 
i5ear  5t.  Lciccsur  6  iuare,  W    2.  Hope  Williams  Burnup,  Manager;  Peter  L^rnup,  Editor;   William  Pay,  News   Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motion 

Hp.Iv  ^^r^r.^  c,.„,r,„„  „„j  u..    t__  _     , gj^j^  Avcnue,  Rockefeller  Center,  New  York  20,  Circle  7-3100. 

Sullivan,    Vice-President    and    Treasurer;    Raymond  Gallagher, 
Better  Refreshment  Merchandising,  each  published  13  times  a  year 

^Iqcc  m.,f»or  Q»  t   ->■    imo     ."...-""V; — 'r^Zr   " — i-""'""^"  ^a'tjf        a  i^oi i.  oi  iYiunuii  iiuiuic  jL^Miij ,  Motiou  Plcturc  Almanac,  Television  Almanac,  Fame.  Entered  as  second 

Class  raatier  oept.  ^i,  iyjs,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  10c. 


Picture  Daily 
Cable 
Vice- 


i 


J  lay,  September  8,  1959 


Motion  Picture  Daily 


iatements       Penna.  Censor  Bill  Passes 


{Continued  from  page  1) 
^DOsing  the  measure.  They  warned 
'the  bill  may  serve  as  a  pattern 
''ther  states  next  year, 
'le  passage  of  a  censorship  bill  by 
Pennsylvania  Legislature  means 
ne  thing,  that  the  motion  picture 
try  is  once  more  the  victim  of  an 
'ssive  pressure  group,"  said 
'es  E.  McCarthy,  information  di- 
r  of  COMPO. 

Backed  by  Church  Groups 

icked    strenuously    by  church 
)S,"  McCarthy  said,  "the  bill  was 
;d  through  both  Houses  of  the 
ature  in  the  face  of  statements 
;ell  known  lawyers  that  it  was 
)usly  unconstitutional  and  that  it 
d  unjustly  inflict  serious  damage 
I     innocent     theatre  operators 
'ighout  the  state  without  in  any 
'curing  the  evil  it  was  aimed  at. 
'»ne    of    the    measure's  greatest 
,  however,  is  that  it  unquestion- 
"  will  give  encouragement  to  cen- 
'Mp  advocates  in  other  states.  The 
'on  picture  industry  should  have 
*lusions:  it  is  in  for  serious  legis- 
"e   trouble  next  year  when  the 
latures  of  most  of  the  country's 
(s  reconvene.  Exhibitors,  as  well 
•istributors,  should  be  prepared  to 
'e  adverse  legislation  with  every 
jrce  at  their  command, 
is  it  did  this  year  in  Maryland, 
[»,  New  York  and  Pennsylvania, 
,ipO  will  do  its  utmost,  working 
]  exhibitors  and  the  MPAA,  to  de- 
.  such  iniquitous  legislation." 

I  Johnston  Issues  Statement 

he   MPAA   statement   issued  by 
ident  Eric  Johnston  follows: 
''ennsylvania    has    won  another 
ious  first! 

Jack  in  1911  it  was  the  first  state 
he  Union  to  adopt  censorship.  It 
:  45  years  to  kill  that  law.  In  1956, 
courts  ruled  it  was  unconstitu- 
^al. 

^Mow,  in  1959,  Pennsylvania  be- 
es the  first  state  to  pass  a  bill  to 
stablish  a  censorship  board. 
How  long  will  Pennsylvania  tole- 

this  one? 
This  leap  into  the  past  was  not 
lonsive  to  the  will  of  the  people 
he  state. 

They  had  no  chance  to  vote  on  it. 
When  the  people  of  Pennsylvania 
over  what  has  been  put  over  on 
n  this  time,  I  predict  an  outrage 
cries  from  the  Schuylkill  to  the 
aongahela. 

Sees  Freedom  Sacrificed 

What  does  the  new  bill  do?  It 
ifices  freedom.  It  extinguishes  the 
.vidual's  liberty  to  judge  for  him- 
.  It  turns  over  to  a  political  board 
power  to  say  what  millions  of 
nsylvanians  may  be  allowed  to  see 
their  theatre  screens. 
What  a  sad  day  for  Benjamin 
inkhn's  Pennsylvania  when  indivi- 
,1  liberty  becomes  the  property  of 
'ie  little  censors! 

Let's  hope  it  takes  less  time  this 
e  to  rescue  freedom  from  the  dark 
'iet  where  political  pressures  have 
;e  again  locked  it." 


( Continued 

immediately  that  it  has  been  signed 
into  law. 

While  passage  of  the  measure  had 
long  been  anticipated,  the  size  of  the 
vote  in  its  favor  came  as  something 
of  a  surprise.  Both  the  Motion  Pic- 
ture Association  of  America,  the  Coun- 
cil of  Motion  Picture  Organizations 
and  many  Pennsylvania  exhibitors  and 
friends  of  the  industry  had  joined  in 
opposition  to  it. 

Some  feel  that  it  may  successfully 
skirt  the  U.S.  Supreme  Court's  prohi- 
bition against  "prior  censorship"  in- 
asmuch as  it  provides  for  inspection 
of  films  after,  rather  than  before,  they 
have  opened  in  the  theatre.  The  cen- 
sors are  empowered  to  ban  "obscene" 
films  and  to  limit  the  showing  of 
others  to  adults.  It  also  _  bars  the 
advertising  of  disapproved  films  and 
provides  fines  of  from  $500  to  $1,000 
and  six  months  imprisonment  for  vio- 
lations. 

Must  Register  With  Board 

Exhibitors  and  distributors  must 
register  with  the  censor  board  and 
notify  it  in  advance  of  the  first  public 
showings  of  films  in  the  state.  The 
board  will  consist  of  a  chairman  and 
two  members,  to  be  appointed  by  the 
governor  for  four-year  terms.  Salary 
of  the  chairman  will  be  $5,500  an- 
nually and  of  the  members,  $5,000. 

Distributor  -  exhibitor  registration 
fee  is  $1  annually.  For  the  listing  of 
the  first  showing  of  each  film  a  fee 
of  50  cents  for  each  1,200  lineal  feet 
or  less  is  to  be  paid  to  the  board.  It 
is  given  injunctive  power  against  the 
showing  of  disapproved  films. 

The  organized  industry's  main  con- 


from  page  1 ) 

cern  now  is  that  the  measure  may  be- 
come a  pattern  for  other  censorship- 
minded  states  around  the  country. 

The  law  will  undoubtedly  be  tested 
at  the  first  opportunity  as  many  law- 
yers have  stated  they  believe  it  to  be 
unconstitutional  despite  its  manner  of 
averting  "prior  censorship." 

Two  companion  House  measures 
(HB-2232  and  2233)  prohibiting  the 
showing  and  distribution  of  obscene 
films  were  approved  by  164-0  and 
sent  to  the  Senate. 

One  would  prohibit  any  persons 
from  producing,  selling,  leasing  or  dis- 
tributing an  obscene  film  or  one  which 
has  created  a  public  disorder.  It  fur- 
ther provides  for  seizure  and  destruc- 
tion of  such  films. 

Court  Would  Forbid  Showings 
The  other  would  empower  district 
attomies  to  make  an  investigation  if 
they  have  reason  to  beheve  a  film  is 
obscene,  and  file  a  request  in  court 
to  forbid  showing  of  films  they  con- 
sidered to  be  so.  The  court  order 
would  forbid  the  showing,  distribution 
or  exhibition  of  such  film  anywhere 
in  the  state. 

The  proposal  would  also  require 
the  district  attorney  to  notify  the  dis- 
tributor, his  agent  or  anyone  showing 
the  film  or  the  action,  with  an  answer 
to  be  filed  within  five  days. 

Should  the  court,  after  a  trial,  find 
the  film  obscene,  it  would  be  empow- 
ered to  ban  the  film  permanently  in 
Pennylvania.  Both  measures  repeal 
the  Pennsylvania  censorship  lav/  of 
1915,  and  provide  for  fines  not  exceed- 
ing $5,000  or  five  years  imprisonment, 
or  both,  for  violation. 


PEOPLE 


J.  Raymond  Bell,  head  of  the  pub- 
lic relations  organization  bearing  his 
name,  who  has  served  Columbia  Pic- 
tures for  the  past  10  years  arid  who 
has  done  much  public  relations  work 
for  Variety  Clubs  International,  is 
directing  the  public  relations  division 
of  the  current  Sister  Kenny  Founda- 
tion fund  appeal. 

□ 

Munio  Podhorzer,  president  of 
Casino  Film  Exchange,  who  recently 
returned  from  a  trip  to  Europe,  will 
act  as  producers  representative  for 
Lionel  Rogosin,  producer-director  of 
"Come  Back,  Africa." 

□ 

William  F.  Tait,  for  the  past  two 
years  administrator  of  field  opera- 
tions for  the  International  Division  of 
Ford  Motor  Co.,  has  joined  Radio 
Corp.  of  America  as  manager,  mar- 
keting. Government  Service,  RCA 
Service  Co. 

□ 

Jack  B.  Sims  of  Chariotte,  N.  C, 
has  taken  over  the  buying  and  book- 
ing for  H.  B.  Meiselman  Theatres, 
Carolina  circuit  with  headquarters  in 
Charlotte. 

□ 

Anita  Wright,  shorts  booker  in  the 
Atlanta  office  of  Martin  Theatres,  has 
resigned  to  join  United  Artists  there 
in  the  same  capacity. 

□ 

Gloria  Harrison,  who  has  been  with 
the  Universal  branch  in  Atlanta,  has 
resigned  to  enter  college  in  Tifton, 
Ga. 


LoUobrigida  Tour  Set 
For  'Sheba'  Promotion 

Gina  LoUobrigida  will  personally 
take  part  in  the  international  promo- 
tion campaign  for  Edward  Small's 
"Solomon  and  Sheba,"  it  was  an- 
nounced by  Roger  H.  Lewis,  United 
Artists'  vice-president  in  charge  of 
advertising,  pubUcity  and  exploitation. 
Miss  LoUobrigida,  starred  with  Yul 
Brynner  in  the  fihn,  begins  an  inten- 
sive series  of  press,  radio  and  televi- 
sion interviews  in  London  today  in 
connection  with  the  fihn's  world  pre- 
miere at  the  Astoria  Theatre  on 
Oct.  27. 

During  the  next  two  vveeks,  she 
will  meet  with  the  leading  feature 
writers  and  editors  of  the  British  press 
and  media  representatives  as  part  of 
UA's  global  campaign  for  the  picture. 

FWC's  Fox,  Hollywood 
To  Principal  Theatres 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  2.-The  Fox 
Theatre  here,  formerly  operated  by 
Fox  West  Coast  Theatres,  has  been  ac- 
quired by  Principal  Theatres,  subsidi- 
ary of  Pacific  Drive-in  Theatres,  and 
will  henceforth  be  known  as  the  Pix 
Theatre. 

Lester  Blumberg,  owner  of  the 
property  and  vice-president  of  Pacific 


LOS  ANGELES,  Sept.  2.-Thomas 
C.  Deane,  recently  rerired  vice-pres- 
ident of  Bank  of  America,  has  been 
elected  a  member  of  the  board  of  di- 
rectors of  Pacific  Drive-in  Theatres 
Corp.  and  its  associated  companies. 


Theatrical  Unions  to  Circuit  Board 

Lead  Labor  Day  Parade 

lATSE  headquarters.  New  York  lo- 
cals and  other  metropolitan  theatrical 
unions  will  take  a  leading  part  in  the 
Labor  Day  parade  next  Monday,  spon- 
sored and  directed  by  the  Central 
Labor  Council  of  N.  Y.  It  is  the  first 
such  parade  here  in  20  years  and 
marks  the  resumption  of  a  custom  dis- 
continued in  1939. 

Richard  Walsh,  lATSE  president, 
and  Ralph  Bellamy,  president  of  Ac- 
tors Equity  Ass'n.,  will  lead  the  the- 
atrical "glamour"  unions  which  will 
head  the  parade. 

Among  the  units  which  will  have 
floats  are  Stage  Employes  Local  1, 
New  York;  Local  4,  Brooklyn;  Local 
802,  American  Federation  of  Musi- 
cians; American  Federation  of  Televi- 
sion and  Radio  Artists,  and  others. 

Stars  and  cast  members  of  Broad- 
way shows,  and  some  of  the  equip- 
ment from  the  latter  will  be  in  the 
parade.  Cameramen's  Local  644, 
lATSE,  will  photograph  the  spectacle 
and  present  a  special  print  to  the  Cen- 
tral Labor  Council. 


Drive-in,  picked  up  the  lease  when 
the  option  was  not  renewed  by  FWC. 
The  new  management  will  take  over 
at  the  end  of  this  month. 


The 
finest 
carbons 
ever 
made... 


PROJECTOR 
CARBONS 


4 


Motion  Picture  Daily 


Thursday,  September  3,  ii 


20th-Fox  Sales  Meet  Maps 
Campaigns  on  Nine  Pictures 


Highlights  of  the  20th  Century- 
Fox  national  sales  meet  at  the 
home  office,  which  ended  yes- 
terday. Details  of  advertising, 
publicity  and  exploitation  plans 
for  the  company's  nine  releases 
between  now  and  the  end  of 
the  year  were  presented. 


President  Spyros  P.  Skouras  welcomes  delegates  to  the  m 
ing,  including  branch  managers  and  regional  advertising- p 
licity  managers. 


Fox  sales  executives  were  told  by  Charles  Einfeld, 
vice-president,  that  the  company's  upcoming  prod- 
uct is  "more  loaded  with  showmanship  than  at  any 
time  in  its  history." 


Othe 


her  company  executives  speaking  on  promotional  plans  were  Abe  Goodman,  advertising  director  (left  phc 
and  Rodney  Bush   exploitation  director  (right).  Richard  Malken  of  "Look"  and  Earle  Wakefield  of  "Life" 
seated  in  both  photos. 


Alex  Harrison,  gen- 
eral sales  manager 
(left)  addressing  the 
meeting.  Seated  is 
W.  C.  Michel,  ex- 
ecutive vice-presi- 
dent. 


Outline  Skouras  Drive  Plans 


( Continued  from  page  1 ) 


the  Skouras  drive  will  be  "the  most 
vigorous  ever  sponsored  by  any  mo- 
tion picture  company." 

He  added:  "The  new  product  we 
are  releasing  between  this  month  and 
the  end  of  the  year  not  only  repre- 
sents by  far  the  largest  investment 
this  company  has  made  in  the  filming 
of  new  block-busters'  bookable  in  a 
four-month  period  and  in  an  unpre- 
cedented all-media  promotion  cam- 
paign that  Charles  Einfeld  and  his 
department  heads  detailed  at  yester- 
day's session,  but  an  output  that  I 
have  every  reason  to  believe  will 
bring  our  customers  the  greatest  box 
office  prosperity  experienced  in  a  17- 
wcek  period." 

Harrison  '^^io  outlined  a  bonus  plan. 


"We  are  so  certain  of  the  earning 
results  of  these  attractions,"  he  said, 
"that  we  can  afford  to  make  available 
to  our  distribution  personnel  at  our 
38  branches  in  the  United  States  and 
Canada  a  bonus  totalling  about  $500  - 
000. 

"We  are  making  this  unparalleled 
bonus  earnable  by  our  field  sales  per- 
sonnel as  an  inducement  for  our 
branch  managers,  regional  advertis- 
ing-publicity managers,  salesmen  and 
bookers  to  extend  a  special  effort  co- 
operating with  our  customers  to  ac- 
crue the  record  box  office  earnintrs 
the  four  months'  pictures  can  bring? 

"We  are  dedicating  this  17-week 
drive  to  our  president,  Spyros  P.  Skou- 
ras, as  a  token  of  our  appreciation  of 


the  record  investment  he  authorized 
in  the  filming  of  the  product,  tailored 
to  effect  the  huge  amount  it  can  pro- 
duce at  motion  picture  theatres  of 
every  type  and  in  every  situation. 

"We  anticipate  a  four-month's  box 
office  earning  by  exhibitors  at  their 
theatres  that  will  develop  a  film 
rental  justifying  the  $500,000  bonus." 

In  the  drive  the  company's  38 
branches  are  divided  into  two  groups, 
separating  the  larger  territories  from 
the  small  ones. 

Each  group  is  offered  19  cash 
prizes. 

Branch  managers  will  have  an  op- 
portunity of  earning  a  total  bonus 
amounring  to  $128,000.  For  example, 
the  branch  manager  whose  office  fin- 
ishes first  in  each  group  in  the  drive 
will  be  awarded  a  cash  bonus  of 
$15,000.  Managers  whose  offices  fin- 
ish second  in  each  group  will  earn 
$10,000;  third  place  $8,000;  fourth, 
$6,000;  fifth,  $5,000;  sixth,  $4,000; 
seventh,  $3,000;  eighth,  $2,000;  and 
the  managerial  heads  of  the  remaining 
11  exchanges  in  the  two  hstings  are 
each  offered  $1,000. 

A  17-week  departmental  quota  that 
the  conventioneers  believed  "most 
reasonable  on  basis  of  the  rentals  the 
box  office  earnings  are  expected  to 
develop,"  if  reached,  will  mean  cash 


bonuses  not  only  for  the  branch  m; 
agers,  but  also  for  every  employee 
the  company's  38  exchanges. 

Branch  sales  managers,  office  m^: 
agers,  salesmen  and  bookers  are  ( 
fered  extra  weeks  of  salary.  Th( 
at  the  branches  finishing  first  in  ea 
group  will  be  given  12  weeks'  exi 
salary,  those  at  offices  winding  up  t 
drive  in  second  through  eighth  plac 
will  each  receive  ten,  eight,  seven,  s 
five,  four  and  three  weeks'  extra  sala 
as  bonus.  The  dollar  delivery  crews 
the  remaining  11  branches  in  ea^ 
category,  if  the  national  quota 
realized,  will  receive  two  weeks'  ext 
salary  as  bonus. 

All  other  branch  employees  in  tl 
two  groups  will  receive  amounts  equ 
to  half  that  earned  by  the  exchan. 
sales  and  office  managers,  salesm. 
and  bookers,  if  the  17-weeks'  obje 
tive  is  attained. 

In  addition,  the  38  branches  wi 
have  opportunities  to  share  in  20  ac 
ditional  salary  awards  for  perforii 
ances  on  41  Regalscope  pictures,  Cin( 
maScope  short  subjects,  Movietoi; 
News  and  Terrytoons.  Each  of  tho- 
four  film  units  carry  five  cash  aware 
ranging  from  six  to  two  weeks'  exti 
salary  on  the  Regalscope  attraction 
and  from  three  to  one  extra  week 
salary  on  the  CinemaScope. 


Thursday,  September  3,  1959 


Motion  Picture  Daily 


5 


FORTHCOMING  RELEASES  

ABBREVIATIONS:  AA,  Allied  Artists;  AlP,  American  Iriterr^a- 
tional  Pictures;  BV,  Buena  Vista;  Col,  Columbia;  MGM,  Metro- 
Goldwyn-Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox; 
UA,  United  Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  color; 
cs,  CinemaScope,  te,  Techirama;  vv,  VistaVision;  rs,  Regalscope. 

►  SEPTEMBER 

AA— WEB  OF  EVIDENCE:  Von  Johnson,  Vera  Miles 

AA— CALLING  NORTH  POLE,  c,  cs:  Curt  Jurgens,  Dawn  Addams 

AlP— SIGN  OF  THE  GLADIATORS,  c,  cs:  Anita  Ekberg,  George  Morshall 

MGM— FOR  THE  FIRST  TIME,  c,  cs:  Mario  Lanza,  Zsa  Zsa  Gabor 

MGM— TARZAN,  THE  APE    MAN,  c,  cs:  Denny  Miller 

MGM— IT  STARTED  WITH  A  KISS,  c,  cs:  Debbie  Reynolds,  Glenn  Ford 

PAR— THAT  KIND  OF  WOMAN:  Sophio  Loren,  Tab  Hunter 

20-FOX— BLUE  ANGEL,  c,  cs:  Curt  Jurgens,  May  Britt 

20-FOX— THE  OREGON  TRAIL,  c,  cs:  Fred  MocMurray,  Nina  Shipman 

UA— CAST  A  LONG  SHADOW,  c:  Audie  Murphy,  Terry  Moore 

UA— TAKE  A  GIANT  STEP:  Johnny  Nosh 

WB— LOOK  BACK  IN  ANGER:  Richard  Burton,  Cloire  Bloom 

WB— YELLOWSTONE  KELLY,  c:  Clint  Walker,  Ed  Byrnes 

►  OCTOBER 

AlP— THE  BUCKET  OF  BLOOD:  Borbouro  Morris,  Dick  Miller 

AlP— THE  LEECHES:  Ken  Clark,  Yvette  Vickers 

BV— JUNGLE  CAT,  c:  wildlife  feature 

COL— THE  TINGLER:  Vincent  Price,  Judith  Evelyn 

COL— THEY  CAME  TO  CORDURA:  c,  cs:  Gary  Cooper,  Rita  Hayworth 

COL— THE  CRIMSON  KIMONO:  Victoria  Show,  Glenn  Corbett 

COL— THE  MOUSE  THAT  ROARED,  c:  Jean  Seberg,  Peter  Sellers 

MGM— GIRLS'  TOWN:  Mamie  Von  Doren,  Paul  Anko 

MGM — LIBEL:  Dirk  Bogarde,  Olivia  De  Hoviland 

PAR— BUT  NOT  FOR  ME,  vv:  Clork  Goble,  Carroll  Boker 

20-FOX— THE  BEST  OF  EVERYTHING,  c,  cs:  Hope  Longe,  Joon  Crawford 

20-FOX— FIVE  GATES  TO  HELL,  cs:  Dolores  Michaels,  Patricia  Owens 

UA— THE  WONDERFUL  COUNTRY,  c:  Robert  Mitchum,  Julie  London 

UA— TIMBUCTU:  Victor  Mature,  Yvonne  DeCarlo 

UA— COUNTERPLOT:  Forrest  Tucker,  Allison  Hayes 

UNI— PILLOW  TALK,  c,  cs:  Rock  Hudson,  Doris  Doy 

WB— THE  FBI  STORY,  c:  James  Stewart,  Vera  Miles 

►  NOVEMBER 

AlP— GOLIATH  AND  THE  GOLDEN  HORDE,  c,  cs:  Steve  Reeves 

BV— THIRD  MAN  ON  THE  MOUNTAIN,  c:  James  MacArthur,  Janet  Munro 

COL— MAN  ON  A  STRING:  Ernest  Borgnine,  Kerwin  Mathews 

COL— BATTLE  OF  THE  CORAL  SEA:  Cliff  Robertson,  Gio  Scolo 

COL— BABETTE  GOES  TO  WAR,  c,  cs:  Brigitte  Bordot,  Jacques  Chorrier 

COL— SATAN'S  BUCKET,  c,  cs:  Cornel  Wilde,  Victorio  Shaw 

COL— KILLERS  OF  KILIMANJARO,  c,  cs:  Robert  Toylor,  Anne  Aubrey 

MGM— HOUSE  OF  SEVEN  HAWKS:  Robert  Taylor,  Nicole  Mourey 

MGM— WRECK  OF  THE  MARY  DEARE:  Gary  Cooper,  Charlton  Heston 

PAR — CAREER:  Dean  Martin,  Shirley  MocLoine 

PAR— THE  JAYHAWKERS,  c:  Jeff  Chondlcr,  Nicole  Mourey 

20-FOX— THE  HOUND  DOG  MAN,  c,  cs:  Fobion,  Stuort  Whitman 

20-FOX— JOURNEY  TO  THE  CENTER  OF  THE  EARTH,  c,  cs:  Pot  Boone 

UA— ODDS  AGAINST  TOMORROW:  Horry  Belofonte,  Robert  Ryan 

UA— SUBWAY  IN  THE  SKY:  Von  Johnson,  Hildegorde  Neff 

UA— GUNFIGHTERS  OF  ABILENE:  Buster  Crabbe 

WB— A  SUMMER  PLACE,  c:  Dorothy  McGuire,  Richord  Egan 

WB— "30":  Jock  Webb 


Fox  Program 


I  ( Continued  from  page  1 ) 

I  years,"  Adier  revealed  that  more  than 

1 60  films  are  in  various  stages  of  pro- 

I  duction— from  scripting  to  casting  to 

i  filming— and  that  the   company  has 

I  more  than  28  completed  screenplays, 

lithe  highest  in  its  history. 

H    Skouras  briefly  told  the  managers 

N  of  his  experiences  in  Russia  and  called 

B  upon  the  men  to  support  to  the  fullest 

lithe  film  exchange  program. 

I  1960  Slate  Described 

I  .  In  addition  to  pictures  currently 
i  ready  for  release  between  now  and  the 
end  of  1959  which  Adler  said  repre- 
sented an  investment  of  more  than 
$20,000,000,  several  of  the  pictures  for 
1960  were  listed.   They  are:  Jerry 
Wald's  "The  Story  on  Page  One," 
Sydney    Boehm's    "Seven  Thieves," 
"  Lord  Braboume's  "Sink  the  Bismarck," 
tfMark  Robson's  "From  the  Terrace," 
t|iMervyn  Leroy's  "Wake  Me  Up  When 
It's  Over,"  Walter  Wanger's  "Cleo- 
j'  patra,"  Jerry  Wald's  "The  Billionaire," 
;  Samuel  Engel's  "The  Story  of  Ruth," 
John  Lee  Mahin  and  Martin  Rackin's 
"The  Alaskans,"  Elia  Kazan's  "Time 
and  Tide,"  David  Weisbart's  "The 
Live  Wire,"  Walter  Wanger's  "The 
.Dud  Avocado." 

Along  with  these,  20th  will  release 
two  "super  spectacles":  "Can  Can," 
produced  in  Todd-AO  by  Jack  Cum- 
mings,  and  Samuel  Engel's  "The  King 
Must  Die." 

Zanuck  Productions  Scheduled 

Also  slated  for  release  during  1960- 
61  are  the  following  Darryl  F.  Zanuck 
Productions   entries:    "Crack   in  the 
■Mirror,"  Richard  Zanuck's  "Requiem 
Ifor  a  Nun,"  "Ballad  of  the  Red  Rock," 
l"De  Luxe  Tour,"  "The  Fish  Don't 
j  Bite,"  "The  Big  Gamble,"  "Patate," 
"The  Secret  of  Lilly  Dafon,"  "Yes, 
Monsieur,"  "Settled  Out  of  Court," 
1  and  the  newly  acquired  "The  Chap- 
'I'aian  Report." 

J    Skouras  also  announced  productions 

For  1961  which  both  he  and  Adler 
'f  :ermed  "realities  no  longer  a  dream." 

Among  the  pictures  scheduled  are 
'  "'Return  to  Peyton  Place,"  "Big  River, 
TBig  Man,"  "Marriage-Go-Round," 
*r Goodbye,  Charlie,"  "Loss  of  Roses," 
f  'Sons  and  Lovers,"  "The  Jean  Harlow 
f  story,"  and  "Tight  White  Collar." 
■  Skouras  and  Adler  also  announced 
'  he  production  of  three  multi-million 
^  'lollar  large-scale  attractions,  in  addi- 
"'ion  to   "The   Greatest   Story  Ever 

Told,"  to  be  produced  and  directed 
^f)y  George  Stevens.  They  are  "John 

Brown's  Body,"  "The  Battle  of  Leyte 

"julf,"  and  "The  Comancheros." 

|i  I 

[  0 

InMGM's  'Thin  Man'  Series  to 
,  NBC  Again  for  $1  Million 

M-G-M-TV  has  completed  a  $1,- 
f-  ')00,000  one-year  deal  with  National 
1  Iroadcasting  Co.  for  the  sale  of  72 
!  spisodes  of  "The  Thin  Man,"  George 
'  *  r.  Shupert,  vice-president  in  charge 
'  f  TV  at  M-G-M,  announced. 
'  The  deal  marks  the  third  straight 
ear  on  NBC  for  the  M-G-M  series. 


National 
Pre-Selling 


GEORGE  BERNARD  SHAW  wrote 
all  manner  of  plays.  He  wrote 
serious  plays  and  bitter  plays  and 
plays  of  social  significance  and  plays 
of  cosmic  complications. 

His  "Devil's  Disciple,"  a  play  full 
of  wit  and  grace  about  the  American 
Revolution,  has  been  made  into  a 
frothy  film  and  is  reviewed  in  the 
August  31  issue  of  "Life." 

This  U.A.  film  has  a  top  flight  cast, 
with  Laurence  Olivier  playing  General 
Burgoyne,  who  prefers  fine  food  and 
lovely  women  to  the  discomforts  of 
war;  Burt  Lancaster  as  a  minister 
who  preaches  non-violence  until  he 
gets  into  a  fight  with  some  British 
troops  and  Kirk  Douglas,  the  devil's 
disciple  who  can  not  keep  himself 
from  doing  good  deeds. 

• 

According  to  Richard  Marek  in 
"MoCall's"  September  issue  "North 
by  Northwest"  is  chock-full  of  grand 
gimmicks.  And  such  diverse  places  as 
the  UN,  a  Chicago  auction  gallery, 
and  Mt.  Rushmore  serve  as  excellent 
backgrounds  for  the  action. 

• 

That  timeless  question  about  cour- 
age and  cowardice  which  forms  the 
theme  of  Columbia's  "They  Came  to 
Cordura"  is  reviewed  in  the  Septem- 
ber 15  issue  of  "Look." 

This  blockbuster  begins  with  a  re- 
enactment  of  the  last  mounted  charge 
made  by  the  U.S.  Cavalry  in  the  1916 
campaign  against  Pancho  Villa  in 
Mexico.  During  the  action,  a  cow- 
ardly officer  (Gary  Cooper)  sees  five 
men  live  for  a  moment  "beyond  the 
normal  limits  of  human  conduct."  A 
renegade  woman  (Rita  Hayworth)  ac- 
companies them  as  a  prisoner.  On  the 
terrible  journey,  the  heroes  prove  to 
be  cowards,  and  the  coward  proves, 
by  bringing  them  through,  that  he 
possesses  courage  far  more  enduring 
than  the  momentary  grace  they 
showed  in  battle. 

• 

The  readers  of  "The  American 
Weekly's"  August  30  issue  had  a  good 
opportunity  to  read  about  Dean  Mar- 
tin, his  friends,  his  family  and  his 
rdations  with  Jerry  Lewis. 

Dean's  next  film  to  be  put  into  re- 
lease is  "Career"  co-starring  Shirley 
MacLaine. 

• 

In  Florence  Somers'  opinion  (she 
is  "Redbook's"  reviewer,)  "The  Scape- 
goat" is  a  very  pleasant  mystery,  a 
much  tighter  story  than  the  novel,  Sir 
Alec  Guinness  masterfully  underplays 
the  lead  and  is  given  excellent  sup- 
port by  a  cast  including  Bette  Davis 
and  Nicole  Maurey. 

This  new  M-G-M  film  has  been  se- 
lected as  the  picture  of  the  month  for 
September  by  the  editors  of  "Red- 
book." 

• 

Kingsley  Amis  reviews  "art  films" 


for  "Esquire"  in  a  scholarly  manner. 
For  the  September  issue  of  the  films 
he  selected  for  analysis,  is  the  German 
made  film  "Rosemarie." 

Nadja  Tiller,  who  plays  the  lead 
in  this  new  import,  appears  to  King- 
sley in  the  middle  of  the  road  be- 
tween Marlene  Dietrich  and  Brigitte 
Bardot.  Walter  Haas 


Capitol  Dividend  Set 

HOLLYWOOD,  Sept.  2.  -  The 
board  of  directors  of  Capitol  Records 
at  a  meeting  held  here  this  week 
have  declared  a  quarterly  dividend  of 
50  cents,  payable  Sept.  30  to  stock- 
holders of  record  at  the  close  of  busi- 
ness on  Sept.  15. 


6 


Motion  Picture  Daily 


Thursday,  September  3,  1959 


Honor  Frayne 


Television  Today 

TV  Network  Billings      Who's  Where  (^ommunitY-Anteima, 
In  i»h  Ud  77.1%   Booster  Bills  Approved 


Network  television  gross  time  bill- 
ings in  July  1959  increased  17.1  per 
cent  over  the  like  month  of  1958,  to- 
talling $48,135,798,  Norman  E.  Cash, 
president  of  the  Television  Bureau  of 
.\dvertising,  has  reported.  ABC, 
CBS  and  NBC  billings  in  July  1958 
were  $41,118,509. 

For  the  seven-month  period,  Janu- 
ary through  July  1959,  network  tele- 
vision gross  time  billings  were  $357,- 
536,290  against  $324,189,958  reported 
in  the  like  period  of  1958. 

ABC  Up  18.9% 

In  the  first  seven  months  of  1959, 
ABC  billings  were  $69,813,986,  an  in- 
crease of  18.9  per  cent  over  1958  when 
the  total  was  $58,701,356.  CBS  bill- 
ings were  $154,358,042,  up  8.4  per 
cent  over  the  January  through  July 
1958  total  of  $142,380,341.  NBC  first 
seven-month  bilHngs  in  1959  hit  $133,- 
364,262,  an  increase  of  8.3  per  cent 
over  the  $123,108,261  in  1958. 

CBS,  Richmond  Station 
Terminate  Affiliation 

The  CBS  Television  Network  and 
Station  WRVA-TV,  Richmond,  Va., 
will  terminate  their  affihation  effeotivd' 
May  29,  1960,  it  was  announced  by 
Carl  S.  Ward,  (CBS)  TV  Network 
vice-president  in  charge  of  affiliate 
relations,  and  C.  T.  Lucy,  president, 
Richmond  Television  Corp. 

Ward  also  stated  that  he  and  Wil- 
bur Havens,  president  of  Havens  and 
Martin  Inc.,  had  agreed  that  WTVR 
would  become  the  CBS  Television 
Network  outlet  in  the  Richmond  mar- 
ket on  May  30,  1960.  Lucy  stated 
that  WRVA-TV  did  not  want  to  dis- 
close its  network  plans  at  this  time. 

Domestic  Relations 
Series  For  NBC-TV 

"House  on  High  Street,"  a  new 
dramatic  series  based  on  actual  cases 
from  the  files  of  domestic  relations 
courts  across  the  country,  will  join 
the  NBC-TV  Network's  daytime 
schedule  Sept.  28,  it  wa,s  announced 
yesterday  by  Carl  Lindemann,  Jr., 
vice-president,  daytime  programs. 

The  series  will  be  scheduled  in  the 
4-4:30  P.M.  time  period,  Monday 
through  Friday,  replacing  "Truth  or 
Consequences."  Philip  Abbott  will  star 
in  the  series,  which  is  a  Dorelco  Pro- 
duction in  association  with  NBC. 


ISafi  Purchases  Studio 

HOLLYWOOD,  Sept.  2.  -  Nafi 
Corp.,  which  recently  purchased  TV 
station  KCOP  here,  has  purchased  the 
McGowan  Studios  from  the  McCann- 
Erickson  agency  for  a  reported  price 
of  $500,000. 


Samuel  C.  Cohn  has  joined  Hub- 
bell  Robinson  Productions,  Inc.  as  an 
executive  in  the  legal  business  affairs 
department,  it  is  announced  by 
Thomas  H.  Ryan,  vice-president. 

□ 

Richard  P.  Morgan,  for  the  past  five 
and  one-half  years  vice-president  in 
charge  of  administration  and  business 
affairs  for  ABC  Films,  has  been  named 
assistant  to  the  director  of  business 
affairs  for  CBS  Films  Inc.  Announce- 
ment was  made  by  Joseph  B.  Irwin, 
director  of  business  affairs  for  CBS 
Films  Inc. 

□ 

Marilyn  Reiss  has  rejoined  the  Ar- 
thur P.  Jacobs  Company  in  charge  of 
the  television  department. 

□ 

The  appointment  of  Larry  White  as 
director  of  daytime  prpgrams,  New 
York,  CBS  Television  Network,  effec- 
tive Sept.  16,  was  announced  by  Os- 
car Katz,  vice-president,  network  pro- 
grams. 

□ 

Jerry  Briskin  will  join  Screen  Gems 
next  week,  to  produce  the  new  "Man- 
hunt" series  under  the  supervision  of 
executive  producer  Robert  Sparks. 
The  show  stars  Victor  Jory  and  Pat- 
rick McVey. 

Nat  B.  Eisenberg  has  been  ap- 
pointed manager  of  video  tape  op- 
erations of  Elliot,  Unger  &  Elliot, 
the  commercial  production  division  of 
Screen  Gems,  Inc.,  it  was  announced 
by  William  Unger,  executive  in 
charge  of  video  tape  for  EUE. 

Arquette  Hobby  Show 
On  ABC-TV  Sept.  30 

"Charlie  Weaver's  Hobby  Lobby," 
starring  comedian  Cliff  Arquette,  will 
premiere  on  the  ABC  Television  Net- 
work, Wednesday,  Sept.  30  from  8- 
8:30  P.M.,  sponsored  by  Mogen  David 
Wine  Corp.,  it  was  announced  yester- 
day by  William  P.  Mullen,  ABC  vice- 
president  in  charge  of  TV  network 
sales. 

The  new  program  is  based  on  the 
radio  show,  "Hobby  Lobby,"  which 
was  purchased  from  the  originator, 
Dave  Ellman,  by  Don  Fedderson  Pro- 
ductions. Guest  stars  will  be  featured 
on  each  TV  show  in  addition  to  guest 
hobbyists.  Arquette  will  interview 
them  and  assist  in  hobby  demonstra- 
tions. 

Decca  Dividend  25c 

Directors  of  Decca  Records,  Inc., 
yesterday  declared  a  regular  quarterly 
dividend  of  25  cents  per  share  on  the 
company's  capital  stock,  payable  Sept. 
30  to  stockholders  of  record  Sept.  16. 


From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  2.  -  The 
Senate  Commerce  Committee  has  ap- 
proved bills  dealing  with  community- 
antenna  television  systems  and  tele- 
vision booster  stations. 

One  bill  would  give  the  Federal 
Communications  Commission  clear 
jurisdiction  over  the  community-an- 
tenna systems  and  require  such  sys- 
tems to  get  licenses  from  the  com- 
mission. 

The  other  would  clear  the  way  for 
the  commission  to  adopt  rules  to  au- 
thorize booster  stations;  it  would  re- 
move a  technicality  which  the  FCC 
has  said  would  keep  it  from  this. 

Neither  bill  is  likely  to  go  much 
further  this  session,  but  both  will 
almost  certainly  be  approved  next 
year. 

Bennett  Joins  MGM-TV 
Industrial  Films  Div. 

Robert  C.  Bennett  has  been  ap- 
pointed creative  director  of  the  indus- 
trial film  department  of  M-G-M-TV. 
Bennett  will  be  responsible  for  the 
development  of  industrial  film  ideas 
aimed  at  aiding  M-G-M-TV  clients  in 
the  solution  of  sales,  personnel,  public 
relations  and  other  problems. 

He  recently  finished  scripting  an 
M-G-M-TV  industrial  fihn,  "America; 
the  Automobile  Age,"  for  American 
Motors.  Prior  to  that  he  wrote  three 
films  for  Owens  Corning  Fiberglas, 
which  were  produced  by  M-G-M-TV. 

Bennett  has  been  a  contract  writer 
with  Columbia  Pictures,  Republic 
Films,  and  the  industrial  film  divi- 
sion of  Universal  Pictures. 

'Keep  Talking'  Moving 
To  ABC-TV  Sept.  29 

"Keep  Talking"  begins  its  first  sea- 
son on  ABC-TV  Tuesday,  Sept.  29,  at 
10:30  P.M.,  with  Merv  Griffin  appear- 
ing as  permanent  master  of  cere- 
monies. The  show  will  be  sponsored 
by  Mutual  of  Omaha,  through  its  ad- 
vertising agency,  Bozell  &  Jacobs,  Inc. 

Regular  panel  members  of  the  pro- 
gram will  be  Morey  Amsterdam,  Joey 
Bishop,  Peggy  Cass,  Danny  Dayton 
and  Paul  Winchell.  In  addition,  special 
guest  star  panelists  will  appear  each 
week.. 

TV-Radio  for  'North' 

An  "operation  saturation"  radio- 
TV  campaign,  backed  by  one  of  the 
biggest  budgets  ever  set  for  a  multiple 
run,  launched  M-G-M's  "North  by 
Northwest"  in  20  Los  Angeles  theatres 
and  drive-ins  yesterday.  A  co-opera- 
tive budget  of  $15,000  has  been  set  for 
a  three-day  campaign  for  the  picture 
in  its  first  multiple  run,  with  all  book- 
ings for  a  minimum  of  two  weeks. 


(Continued  from  page  1)  j 
most  likely  to  have  a  beneficial  effect  I 
on  the  recording  and  reproduction  of 
sound  motion  pictures.  Dr.  Frayne  re- 
ceives the  award  for  his  contribution 
in  engineering  a  70mm  stereo  six- 
track  magnetic  film  system  and  test 
films.  ' 

Citing  an  engineer  whose  "contri- 
butions span  the  technology  of  sound 
motion  pictures  from  light  valves  and 
noise  reduction  to  70mm  magnetic 
film  recording  and  reproducing  sys- 
tems," the  special  SMPTE  commit- 
tee for  the  Warner  Award  unanimous-i 
ly  nominated  Dr.  Frayne  for  this|i 
award. 

"Dr.  Frayne  has  influenced  sound' 
recording  by  sponsoring  various  edu-| 
cational  programs,  as  co-author  of  a 
text  book  on  sound  and  as  a  friend 
of  those  of  us  who  work  in  his  field,'  i 
the  citation  read. 

This  is  Dr.  Frayne's  third  SMPTE 
Award.  In  1940  he  received  the  So- 
ciety's Journal  Award  and  in  1947  he 
was  awarded  the  SMPTE  Progres; 
Medal  Award. 

Presentation  of  the  Warner  Aware 
will  take  place  during  the  86th  semi 
annual  convention  of  the  Society  Oct 
5-9  at  the  Statler  Hilton  Hotel  here. 

Community  Groups 

( Continued  from  page  1 ) 
groups  willing  to  actively  support  anc 
recommend  specific  films  of  man 
kinds,  the  advertising-publicity  direc 
tors  group  plans  to  canvass  its  mem 
bership  to  make  sure  that  all  are  awar 
of  this  and  that  the  fullest  possibl 
use  is  being  made  of  the  assistant 
available.  , 
Charles  Simonelli,  chairman  of  tli 
committee,  will  preside.  | 

B.  V.  Group  Leaves  oi 
'Fisherman'  Promotion 

A  Buena  Vista  publicity  unit  lei 
here  yesterday  for  selected  key  citit 
to  coordinate  advance  campaigns  o 
the  first  series  of  reserved  seat  ei 
gagements  of  Rowland  V.  Lee's  "Th 
Big  Fisherman"  commencing  late  i 
September  and  early  in  October.  Tli 
promotional  group  includes  Bob  Dor 
man,  exploitation  manager;  Harol 
Rand,  publicity  manager;  and  Fran 
Petraglia  and  John  Boone,  home  o 
fice  publicists.  Among  the  cities  to  VE 
covered  initially  are  Philadelphia,  O 
lumbus,  Dayton,  Pittsburgh  .and  S,i 
Lake  City. 

Showcase  engagements  of  the  pi' 
ture  have  been  set  at  the  Midtow 
Philadelphia,  Sept.  30;  Gary,  Bostc 
Oct.  6;  Cinestage,  Columbus,  Oct. 
McCook,  Dayton,  Oct.  7;  Warm: 
Pittsburgh,  Oct.  1;  and  Villa,  S:i 
Lake  City,  Oct.  1. 

'^DeviV  L.  A.  Saturatic 

Hecht-Hill-Lancaster  and  Bryn 
prod  S.A.  Productions'  "The  Devi 
Disciple,"  a  United  Artists  releas 
opens  today  in  21  theatres  in  tl 
Los  Angeles  area  on  a  multiple-n 
engagement.  Companion  feature 
UA's  "The  Rabbit  Trap." 


MOTION  PICTURE 


NEW  YORK,  U.S.A.,  FRIDAY,  SEPTEMBER  4,  1959 


TEN  CENTS 


»r  Overseas 


[PEA-BFPA 
1  Joint  Action 
)n  Problems 


utkins  Reports  Johnston 
an  Has  Been  Accepted 


By  WILLIAM  PAY 

:.ONDON,  Sept.  3.-A  plan  of  joint 
ion  by  the  Motion  Picture  Export 
lociation  of  America  and  the  British 
m  Producers  Ass'n.  to  faciHtate  so- 
ions  of  mutual  problems  in  world 
irkets  was  disclosed  at  a  press  con- 
lence  here  today  by  Arthur  Watkins, 
i^'.P.A.  president. 

iWatkins  announced  his  association's 
•eptance  of  a  suggestion  made  some 
( Continued  on  page  5 ) 

Bicks  Permanent 
hiet  of  Anti-Trust 

From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  3.  -  Robert 
1  Bicks,  who  has  been  serving  as 
jiting  chief  of  the  Justice  Depart- 
3nt's  anti-trust  division,  will  be 
|med  assistant  attorney  general  in 
jarge  of  the  division,  according  to 
i  ngressional  sources. 
They  said  the  32-year-old  Bicks 
{Continued  on  page  5) 


'OA  Urges  Attendance 
t  'Herald'  Conference 

Theatre  Owners  of  America  mem- 
!rs  are  urged  to  attend  Motion 
picture  Herald's  Film  Merchandising 
,onfeiences  in  New  York,  Sept.  23- 
,  y,  in  the  organization's  current  mem- 
jrship  bulletin. 

The  TO  A  bulletin  states  that  "Mar- 
}a  Quigley,  Jr.  and  his  associates  are 
)t  only  to  be  congratulated  for  this 
adertaking,  but  exhibitors— and  par- 
pCularly  their  ad-publicity-exploita- 
on  men— are  remiss  if  they  do  not 
ike  advantage  of  the  conferences, 
ye  know  of  no  comparable  means 
tr  exhibitors  to  see  product  many 
lonths  before  it  is  released,  and  pre- 
are  themselves  to  merchandise  the 
Im  when  it  comes  to  their  theatres." 


loew's  Board  Votes  30c  Quarterly  Dividend; 
Vogel  Sees  Continued  Profitable  Operations 

The  board  of  directors  of  Loew's,  Inc.  yesterday  voted  a  quarterly  dividend 
of  30  cents,  payable  on  Oct.  14,  to  stockholders  of  record  Sept.  22.  This  marks 
the  resumption  of  dividend  payments  which  were  discontinued  following  a 
quarterly  payment  of  25(^  per  share  on  June  30,  1957. 

President  Joseph  R.  Vogel  said  that  the  improvement 
in  all  divisions  and  particularly  in  motion  picture  pro- 
duction-distribution—provided conditions  which  in  the 
opinion  of  the  board  justiBed  the  resumption  of  the 
payment  of  dividends.  He  said  that  with  the  strong 
line-up  of  pictures  currently  in  release  and  those  ready 
and  being  prepared  for  release,  including  "Ben-Hur,"  it 
appears  that  prospects  for  the  continued  profitable  op- 
eration of  the  company  are  most  encouraging. 

The  company  ended  its  fiscal  year  on  Aug.  31  op- 
erating in  the  black  in  all  divisions-production-dis- 
tribution and  foreign  theatres,  television,  records  and 
music.  The  third  quarter  report  for  the  40  weeks  ended 
June  4,  showed  earnings  of  $2.31  per  share  on  2,668,388 
shares  outstanding. 

Meanwhile,  Wall  Street  reports  are  that  Loew's  profits  for  the  fiscal  year 
ended  Aug.  31  will  be  in  the  neighborhood  of  $3  per  share  on  2,668,388  shares 
outstanding,  or  about  $8,000,000.  This  compares  with  a  net  loss  in  fiscal  1958 
of  $1  076  000  before  interest  and  Federal  income  tax  adjustments.  Gross 
revenues  in  the  year  just  ended  increased  to  about  $125,000,000  from  $113,- 
000  000  the  preceding  year,  according  to  the  reports.  Not  included  in  the 
foregoing  are  Loew's  Theatres  and  WMGM  earnings,  now  separated  from 
Loew's,  Inc. 


TO  A  Says: 

Distributors 
Pledge  Aid  to 
Conciliation 


Says  Sales  Forces  Alerted 
To  'Rescue  Small  Theatre* 


Joseph  R.  Vogel 


Film  companies  have  given  assur- 
ances that  they  will  alert  their  person- 
nel, from  home  office  to  local  salesmen, 
"to  cooperate  and  participate  to  make 
concihation  effective  so  that  the  small 
theatre  in  distress  can  be  rescued," 
Theatre  Owners  of  America  members 
are  told  in  the  organization's  monthly 
bulletin,  made  pubHc  here  yesterday. 

The  TOA  statement  is  made  in  re- 
viewing the  agreement  reached  recent- 
ly by  the  American  Congress  of  Ex- 
hibitors and  the  Motion  Picture 
Asosciation  of  America  to  extend  re- 
lief to  distressed  theatres  through 
(Continued  on  page  2) 


Holiday  Sales  Drive  Set 
By  WB  Oct.  4  to  Jan.  16 

"Operation  Christmas  Tree,"  a  na- 
tional sales  drive  keyed  to  the  com- 
pany's line-up  of  fall  releases  and 
special  holiday  attractions,  will  be 
held  by  Warner  Bros,  from  Oct.  4, 
to  Jan.  16,  it  is  announced  by  general 
sales  manager  Charles  Boasberg.  The 
drive  will  have  Larry  Leshansky,  co- 
ordinator of  field  sales  activities,  as 
captain. 

In  keeping  with  the  name  of  the 
(Continued  on  page  2) 


Propose  Committee  on 
Community  Relations 

A  proposal  that  an  industry  com- 
mittee be  established  to  implement  an 
active  national  community  relations 
program  was  endorsed  by  the  adver- 
tising-publicity directors  committee  of 
the  Motion  Picture  Ass'n.  of  America 
at  its  regular  monthly  meeting  here 
yesterday. 

It  was  further  suggested  that  the 
special  committee  would  work  closely 
with  Mrs.  Margaret  Twyman,  direc- 
tor of  the  MPAA  community  relations 
(Continued  on  page  5) 


Khrushchev  Visit  Delays  Anglo-US 
Film  Talks;  Say  '60  Pact  May  Be  Last 

From  THE  DAILY  Bureau 

LONDON,  Sept.  3.-With  the  projected  visit  here  of  Eric  Johnston,  Motion 
Picture  Export  Association  of  America  president,  for  the  negotiations  on  re- 
newal of  the  Anglo-U.S.  film  remittance  agreement,  having  been  postponed,  it 
is  now  reported  that  the  agreement  ^  " 


may  be  renewed  for  another  year,  pos- 
sibly by  an  exchange  of  letters.  Other- 
wise, Board  of  Trade  officials  may  go 
to  Washington  to  conduct  the  nego- 
tiations there. 

It  is  understood  that  Johnston  was 
obliged  to  cancel  his  plans  to  come 


here  nexl:  Thursday  for  the  negotia- 
tions that  had  been  scheduled  for 
Sept.  14  when  the  American  State 
Department  requested  him  to  partici- 
pate in  the  reception  and  entertain- 
ment of  Nikita  Khrushchev  when  the 
(Continued  on  page  5) 


Briskin  Is  Elected 
To  Columbia  Board 

Samuel  J.  Briskin  has  been  elected 
to  the  board  of  directors  of  Columbia 
Pictures,  it  was  announced  yesterday 
by  president  A. 
Schneider  after 
a  meeting  of  the 
board. 

Vice  -  presi- 
dent in  charge 
of  Columbia's 
West  Coast  ac- 
tivities since 
April,  1958, 
Briskin  fills  the 
board  seat  made 
vacant  recently 
by  the  death  of 
Ralph  Cohn. 

Briskin  entered  the  motion  picture 
industry  in  1919  with  the  C.B.C.  Film 
Sales  Co.,  which  was  incorporated  as 
Columbia  Pictures  in  1924.  He  subse- 
quently served  as  a  major  executive  at 
Columbia  and  other  film  companies 
and  was  a  member  of  the  board  of 
directors  of  Loew's,  Inc.  before  re- 
turning to  Columbia  last  year. 


TELEVISION  TODAY-page  4 


Samuel  Briskin 


2 


Motion  Picture  Daily 


Friday,  September  4,  1]) 


PEHSDML 
MEIVTIDN 


LEN  GRUENBERG,  general  man- 
ager of  NTA  Pictures,  left  here 
yesterday  to  discuss  "Windjammer" 
with  exliibitors  of  Memphis,  New  Or- 
leans, Atlanta  and  Miami. 

• 

William  Castle,  producer-director 
of  Columbia  Pictures'  "Tlie  Tingler," 
who  is  touring  key  cities  in  connection 
with  the  openings  of  the  film,  is  now  in 
Pittsburgh. 

• 

Gene  Tunick,  district  manager  for 
United  Artists  in  Philadelphia,  is  in 
Hahnemann  Hospital  there,  recuperat- 
ing from  an  attack  of  pneumonia. 
• 

Sam  Frey,  of  the  Paramount  studio 
legal  department,  has  become  a  grand- 
father for  the  first  time  with  the  birth 
of  a  girl  in  Hartsdale,  N.  Y.,  to  his 
daughter,  Mrs.  Howard  Jaskol. 
• 

Sanford  Miller,  who  is  associated 
with  his  father,  Joe  Miller,  in  the 
management  of  the  Menards  Drive-in 
Theatre,  between  Albany  and  Troy, 
N.  Y.,  has  returned  there  following  a 
visit  with  his  brother,  Dr.  Tracy 
Miller,  in  Syracuse. 

Wayne  to  Film  'Alamo' 
111  Todd-AO  Process 

"The  Alamo,"  John  Wayne's  $10,- 
000,000  Batjac  Production  for  United 
Artists  release,  will  be  filmed  in  Todd- 
AO,  it  was  jointly  announced  yesterday 
by  Wayne  and  George  Skouras,  pres- 
ident of  Magna  Theatre  Corporation. 

It  will  be  filmed  entirely  on  loca- 
tion near  BrackettviUe,  Texas,  and 
will  use  more  than  5,000  people  in  the 
battle  scenes.  Like  previous  films  made 
in  the  Todd-AO  process,  "The  Alamo" 
wiU  be  given  world-wide  road-show 
presentation. 


Pledge  Aid  to  Conciliation 


NEW  YORK  THEATRES 


—  RADIO  CITY  MUSIC  HALL— i 

Rockefeller  Center  •  Ci  6-4600 

CARY  EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  •  Technicolor® 
mil  eftU  NEW  SIAGE  SPECHCli  "SUMMER  FESTIVAL" 


"GIRL  FRIDAY"  SECRETARY 

If  you  are  experienced,  efficient  with  good 
educotional  background  end  seek  interest- 
ing job  with  a  busy  motion  picture  adver- 
tising executive,  there's  a  good  spot  open. 
Let  me  hear  from  you. 

Box  92,  Motion  Picture  Daily, 
1270  6th  Ave.,  New  York  20,  N.  Y. 


the  industry's  conciliation  machinery 
adopted  two  years  ago. 

TOA  strongly  recommends  that  its 
members  make  use  of  conciliation 
"with  every  film  company  with  which 
you  do  business,  to  seek  the  lower 
film  rentals,  the  flat  rentals,  the  run 
improvement  or  whatever  factor  is 
making  yours  a  distress  operation." 

Accompanying  the  bulletin  is  a 
copy  of  the  Conciliation  Agreement  to 
familiarize  exhibitors  with  the  proper 
procedure  for  instituting  conciliation 
proceedings  with  a  branch  manager. 
TOA  also  asks  members  filing  concili- 
ation requests  to  send  copies  to  it  for 
its  own  records  and  to  provide  help 
should  the  request  reach  the  hom^e  of- 
fice level. 

The  bulletin  asserts  that  the  ACE- 
MPAA  conferees  "emphasized  that 
every  aspect  of  exhibitor-distributor 
trade  practices  can  be  conciliated,  in- 
cluding film  rental  terms,  runs  and 
product  availability." 

"We    urge    every    TOA  member 


( Continued  from  page  1 ) 

whose  theatre  is  in  distress  and  who 
needs  relief,"  the  bulletin  says,  "to 
immediately  ask  the  branch  managers 
of  the  film  companies  for  conciliation 
of  his  problem  with  each  individual 
company. 


Uniform  Policy  Excluded 

"The  film  companies  will  not  (and 
cannot  under  the  law)  set  any,  united, 
uniform  pohcy  of  relief  for  individual 
theatres.  But  each  company  has  re- 
committed itself  to  reconsider  the  in- 
dividual theatre's  problems  on  its  in- 
dividual merits.  The  impetus  must  now 
come  from  you,  the  theatre  owner,  to 
ask  for  conciliation.  .  ." . 

The  bulletin  adds  that  MPAA  is  "so 
confident  that  it  can  make  the  plan 
work  that  its  president,  Eric  Johnston, 
declared,  'I  think  we  have  disposed  of 
the  problem  of  the  small  theatre'." 

TOA  noted  that  its  home  office  is  at 
the  disposal  of  exhibitors  "for  advice 
and  guidance,  if  you  want  it,  on  in- 
itiating your  conciliation  request." 


Says  Myers'  Voice  Not 
That  of  Allied  Members 

Theatre  Owners  of  America  mem- 
bers are  told  in  their  current  bulletin 
that  there  will  be  no  answer  from  it 
to  the  recent  "detailed  blast  from 
Abram  Myers,  paid  chairman  and  gen- 
eral counsel  of  Allied  States,  deriding 
TOA's  statements  of  membership 
gains  and  accomplishments." 

The  bulletin  continues:  "TOA  con- 
siders these  the  views  of  Mr.  Myers, 
and  not  the  views  of  the  general  Al- 
lied membership,  particularly  since  Al- 
lied representatives  are  working  co- 
operatively with  us  on  ACE.  TOA 
does  not  seek  intra-industry  squab- 
bling and  will,  therefore,  make  no 
reply  to  the  statements  of  one  man 
in  any  organization." 


WB  Sales  Drive 

( Continued  from  page  1 ) 
drive,  "Operation  Christmas  Tree"  will 
emphasize  the  holiday  type  of  prod- 
uct exhibitors  will  be  able  to  offer 
patrons  during  the  coming  months. 
Ten  pictures  will  be  the  focal  point 
of  the  drive. 

Starting  with  some  productions  that 
are  now  in  release  and  continuing 
through  the  company's  special  Christ- 
mas-New Year  attractions,  "Operation 
Christmas  Tree"  pictures  are:  "Yel- 
lowstone Kelly,"  "The  Nun's  Story," 
"Look  Back  in  Anger,"  "The  FBI 
Story,"  "A  Summer  Place,"  "-30-" 
"Hercules,"  "John  Paul  Jones,"  "The 
Boy  and  the  Laughing  Dog,"  and 
"The  Miracle." 


Fox  Sales  Meeting 
Extended  Extra  Day 

The  20th  Century-Fox  sales  meet- 
ing, originally  scheduled  for  two  days, 
was  extended  to  a  third  yesterday  to 
include  a  roundtable  discussion  involv- 
ing all  branch  and  advertising-pub- 
licity managers.  The  sessions  conclud- 
ed with  the  roundtable  forums,  which 
detailed  the  progress  and  success  of 
the  local  autonomy  systems.  General 
sales  manager  Alex  Harrison  and  as- 
sistant sales  managers  C.  Glenn  Norris 
and  Martin  Moskowitz  spoke  to  the 
managers  at  the  concluding  session. 

In  addition,  president  Spyros 
Skouras  again  addressed  the  gathering 
to  officially  end  the  first  national  meet- 
ing of  the  sales  and  advertising-pub- 
licity field  force  since  the  inauguration 
of  local  autonomy  on  an  "optimistic 
and  upbeat"  note. 


Unger  Leaves  Interstate; 
Neinast  Will  Replace 

special  to  THE  DAILY 

DALLAS,  Tex.,  Sept.  3.  -  James 
E.  Unger  has  retired  as  city  manager 
for  the  Interstate  Circuit  of  Texas  in 
Wichita  Falls,  it  is  announced  by  W. 
E.  Mitchell,  assistant  to  the  general 
manager  of  Interstate. 

Replacing  Unger  will  be  James 
Neinast,  who  has  been  city  manager 
for  the  circuit  in  Paris,  Tex.  Neinast, 
in  turn,  is  to  be  succeeded  by  Weldon 
Wood,  now  manager  of  the  Para- 
mount Theatre  in  Amarillo. 

Unger  has  been  in  the  entertain- 
ment industry  for  over  40  years,  hav- 
ing been  a  concert  violinist  and  lead- 
er of  his  own  orchestra  before  he 
joined  Interstate  in  1929.  He  served 
in  Amarillo  for  the  circuit  and  has 
been  its  city  manager  in  Vernon, 
Temple,  and,  since  1942,  in  Wichita 
Falls. 


S.  C.  Moves  to  Lift  \ 
'Blue  Law'  Iniunction 

special  to  THE  DAILY 

SPARTANBURG,  S.  C,  Sept.  :'. 
In  a  written  brief  filed  in  U.S.  j  . 
trict  Court  at  Columbia,  Attorney  C  . 
eral  Daniel  R.  McLeod  moved  "to  t 
a  temporary  injunction  granted  • 
Federal  Judge  C.  C.  Wyche  at 
request  of  theater  operators  of 
Piedmont  area. 

Asserting  that  South  Carolina's  "1 
laws"  barring  Sunday  movies,  cer 
sports,  etc.,  were  unconstitutio 
Spartanburg  theatre  operators 
others  took  the  matter  into  U.S.  ) 
trict  Court  here,  contending  that 
act  in  question  violates  the  I 
Amendment  of  the  U.S.  Constitu 
and  invades  refigious  freedom. 

A  three-judge  tribunal  composec 
Judge  Clement  F.  Haynsworth,  Jr 
the  Fourth  Circuit  Court  of  App 
and  District  Judges  C.  C.  Wyche 
George  Bell  Timmerman,  Sr.  is  sch 
uled  to  hear  arguments  in  the  c 
next  Tuesday. 

Meanwhile,  the  State  of  South  C; 
lina,  through  its  attorney-general, 
in  eflFect  told  the  Federal  Court  th;t 
should  "not  interfere  with  or  ham 
the  operations  of  internal  affairs 
South  Carolina,  and  should  dismis 
suit  challenging  the  Pahnetto  St 
'blue  laws'." 

Attorney  General  McLeod  said 
state  was  defending  its  "blue  lav 
chiefly  on  the  grounds  that  a  cast 
pending  in  a  county  court  (Spart 
burg)  that  may  determine  the  con 
tutional  question. 

White  House  Gets  Bil 
On  State  Tax  Limitatic 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  3. -The  S. 
ate  sent  to  the  White  House  a  bill 
limit  the  power  of  states  to  tax  the 
come  of  interstate  firms. 

The  bill,  which  the  President  is  . 
pected  to  approve,  would  deny  a  st; 
the  right  to  tax  the  income  of  an  o 
of-state  firm  that  does  no  more  tli 
sohcit  orders  within  the  state  for  . 
proval  and  filHng  outside  the  sta 
The  measure  is  designed  to  limit  6 
impact  of  recent  Supreme  Court  di 
sions  giving  the  states  broad  power 
levy  income  taxes  on  out-of-state  co 
panics. 

The  Senate  and  House  had  earl 
passed  different  bills,  and  the  c< 
ferees  agreed  on  a  compromise  I 
earher  this  week.  The  House  oka}! 
the  compromise  yesterday,  and  f 
Senate  today,  sending  the  measure 
the  President. 


No  Paper  Monday 

MOTION  PICTURE  DAILY 
not  be  published  Monday,  Septemb 
7,  Labor  Day. 


Soon  any  place 
you  go  on 

Film  Row  the 
talk  will  be 
about . . . 


First  at  Radio  City  Music  Hall- 
following  WARNERS'  GREAT  'FBI  STORY* ! 

'A  SUMMER  PLACE'  TECHNICOLOR®  starring  RICHARD  EGAN  •  DOROTHY  McGUIRE  •  SANDRA  DEE  •  ARTHUR  KENNEDY 
TROY  DONAHUE  with  CONSTANCE  FORD  •  BEULAH  BONDI  From  the  novel  by  SLOAN  WILSON  •  Music  by  MAX  STEINER 

Written,  Produced  and  Directed  by  DELMER  DAVES 


Warner 

Bros: 

Theatre 

Screenings 

for  the 

Trade 

Sept  .16! 

ALBANY 

-Madison  2:00  PM 
ATLANTA 

-Rhodes  10:30  AM 
BOSTON 

-Allston,  Capitol  2:15  PM 
BUFFALO 

-Cinema  8:00  PM 
CHARLOTTE 
-Dilworth  10:00  AM 
CHICAGO 

-Century  10:15  AM 
CINCINNATI 
-Esquire  2:00  PM 
CLEVELAND 
-Vogue  2:15  PM 
DALLAS 

-Palace  9:30  AM 
DENVER 

-Ogden  1:30  PM 
DES  MOINES 
-Uptown  2:00  PM 
DETROIT 

-Madison  10:00  AM 
INDIANAPOLIS 
-Arlington  1:30  PM 
JACKSONVILLE 
-Florida  10:00  AM 
KANSAS  CITY 
Mission,  Kansas 
-Dickinson  7:30  PM 
LOS  ANGELES 
-Fox-Boulevard  1:30  PM 
MEMPHIS 

-Warner  10:00  AM 
MILWAUKEE 
-Warner  10:00  AM 
MINNEAPOLIS 
-Park  2:00  PM 
NEW  HAVEN 
-Dixwell  1:30  PM 
NEW  ORLEANS 
-Famous  8:15  PM 
NEW  YORK 

-R.K.O.  58th  St.  10:30  AM 
OKLAHOMA 
-Midwest  10:00  AM 
OMAHA 

-Center  1:30  PM 
PHILADELPHIA 
-Logan  2:00  PM 
PITTSBURGH 
-Manor  11:00  AM 
PORTLAND 

-21st  Avenue  2:00  PM 
SALT  LAKE 
-Centre  10:00  AM 
SAN  FRANCISCO 
-Alhambra  1:30  PM 
SEATTLE 

-Blue  Mouse  9:30  AM 
ST.  LOUIS 

-St.  Louis  1:00  PM 
WASHINGTON 
-Ambassador  10:15  AM 


Motion  Picture  Daily 


Friday,  September  4,  ]\[ 


Television  Jodaif 


'Equal  Time'  Bill 
Goes  to  President 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  3.  -  Con- 
gress sent  to  the  President  legislation 
to  exempt  radio  and  TV  news  shows 
from  the  "equal  time"  provisions  of 
the  Communications  Law.  The  legis- 
lation is  aimed  at  overturning  a  Fed- 
eral Communications  Commission  de- 
cision that  all  political  candidates 
were  entitled  to  equal  time  on  news 
shows.  Broadcasters  said  such  a  ruling 
would  lead  to  a  political  news  black- 
out next  year  on  radio  and  TV. 

The  compromise  bill,  which  the 
House  okayed  yesterday  and  the  Sen- 
ate today,  would  exempt  from  the 
"equal  time"  provisions  any  bona  fide 
newscast,  news  interview  or  news 
documentary,  or  on-the-spot  coverage 
of  bona  fide  news  events. 


WB  Completes  9  TV 
Shows;  IS  Set  to  Go 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  3  -  Nine 
Warner  Bros,  filmed  television  shows 
will  be  completed  tomorrow,  with  15 
shows  scheduled  to  go  before  the  cam- 
eras when  filming  resumes  Tuesday  at 
Warner  Bros.  Studios  in  Burbank.  All 
are  for  the  ABC-TV  network. 

Finishing  by  tomorrow  night  are: 
"Remember  the  Maine,"  in  "The  Alas- 
kans" series;  "The  Cats  of  Paradise," 
a  "Maverick"  drama;  "All  Expenses 
Paid,"  an  "Hawaiian  Eye"  episode; 
"Kill  With  Kindness,"  a  "Bourbon 
Street  Beat"  show;  "Outlaw  Island,"  a 
"Sugarfoot"  adventure;  "The  Last  Re- 
sort," a  "Bronco"  episode;  "The  Ex- 
change," a  "Lawman"  chapter;  "The 
Treehouse  Caper,"  a  "77  Sunset  Strip" 
show,  and  "The  Hot  Head,"  a  "Colt 
.45"  adventure. 

Scheduled  to  go  before  the  cam- 
eras Tuesday  are:  "The  Widow  and 
the  Web"  and  "The  Golden  Egg"  for 
"77  Sunset  Strip";  "The  Missing 
Queen"  and  "Strange  Client,"  in 
"Bourbon  Street  Beat";  "Full  House" 
and  "Easy  Mark,"  for  "Maverick"; 
"The  Quick  Return"  and  "Shipment 
from  Kihei,"  an  "Hawaiian  Eye";  "Tlie 
Rival  Gun"  and  "Yellow  Terror,"  of 
"Colt  .45";  "The  Press"  and  "905  to 
North  Patte,"  for  "Lawman";  "Apollo 
With  a  Gun,"  for  "Sugarfoot;"  "The 
Seal  Skin  Game,"  for  "The  Alaskans," 
and  "The  Water  Barrel  Trap,"  a 
"Bronco"  drama. 


Weiss  Appointed 

The  appointment  of  George  A. 
Weiss  as  West  Coast  manager  of  the 
group  communications  division  of 
TelePrompTer  Corporation,  was  an- 
nounced here  by  William  V.  Sargent, 
vice-president  in  charge  of  adminstra- 
tion.  Weiss  joined  TelePrompTer  Corp. 
after  many  years  of  service  with  the 
U.S.  Armed  Forces. 


NBC  to  Colorcast  All 
'American  Heritage' 

The  entire  slate  of  six  "Our  Amer- 
ican Heritage"  dramatic  specials,  deal- 
ing with  "little-known  but  provocative 
incidents  in  the  careers  of  great  Amer- 
icans," will  be  colorcast  over  the  NBC- 
TV  Network,  Mildred  Freed  Alberg, 
producer  of  the  series,  announced.  She 
also  reported  telecast  dates  and  sub- 
jects of  the  colorcast  series,  starting 
Sunday,  Oct.  18  (8-9  P.M.  EDT)  with 
"Divided  We  Stand,"  a  drama  of  an 
incident  in  the  career  of  Thomas  Jef- 
ferson, starring  Ralph  Bellamy  as 
Jefferson  and  co-starring  Arthur  Ken- 
nedy as  Alexander  Hamilton,  with  Ron 
Randell  as  Citizen  Genet  and  Howard 
St.  John  as  George  Washington. 

Historians  Contribute  Services 

Subsequent  productions  will  include 
EH  Whitney,  Sunday,  Nov.  22;  John 
Charles  Fremont,  Sunday,  Jan.  24; 
Ulysses  S.  Grant,  Sunday,  Feb.  21; 
Oliver  Wendell  Holmes,  Sunday, 
March  20,  and  Andrew  Carnegie,  Sun- 
day, April  10. 

Sponsored  by  the  Equitable  Life  As- 
surance Society  of  the  United  States 
through  Foote,  Cone  and  Belding, 
"Our  American  Heritage"  is  being  pro- 
duced by  Milberg  Enterprises,  Inc., 
and  is  being  prepared  in  collaboration 
with  the  editors  of  American  Heritage, 
the  magazine  of  history.  Historians 
Bruce  Catton  and  Allan  Nevins  are 
among  the  ranking  experts  contribut- 
ing their  services. 


Sinclair  Refining  to 
Sponsor  Hour  Special 

The  Sinclair  Refining  Company 
will  sponsor  a  full-hour  special  titled 
"Shubert  Alley"  on  the  NBC-TV  Net- 
work Friday,  Nov.  13  (10-11  P.M., 
EST),  highlighting  outstanding  fea- 
tures of  some  of  Broadway's  greatest 
musical  comedies,  both  past  and 
present. 

In  announcing  the  program,  Richard 
L.  Linkroum,  director  of  NBC-TV 
Network  special  program  sales,  said 
that  negotiations  are  being  completed 
for  an  all-star  cast  that  will  indude 
Andy  Williams,  Doretta  Morrow  and 
Alfred  Drake. 


Boone  Set  for  Role 

HOLLYWOOD,  Sept.  3.  -  Richard 
Boone  will  take  a  week  off  from 
"Have  Gun,  Will  Travel"  telefilming 
to  go  before  the  movie  cameras  in 
Texas  to  portray  "Sam  Houston"  in 
"The  Alamo"  starring  John  Wayne. 
Sam  Wolfe,  producer  of  "Have  Gun, 
Will  Travel"  arranged  the  TV  pro- 
duction schedule  so  Boone  could  ac- 
cept this  movie  role.  When  his  film 
role  is  completed,  Boone  travels  to 
Taos,  N.  M.,  for  location  shooting  on 
another  new  "Have  Gun,  Will  Travel" 
segment. 


Balcon  to  Make  Four 
For  Release  by  AB-P 

From  THE  DAILY  Bureau 
LONDON,  Sept.  3.  -  Sir  Michael 
Balcon  is  to  produce  four  major  films 
for  release  by  Associated  British- 
Pathe.  They  will  be  made  under  the 
banner  of  Michael  Balcon  Produc- 
tions Ltd.,  the  company  recently 
formed  by  Sir  Michael  and  Hal 
Mason,  who  will  be  managing  direc- 
tor. 

This  means  continuatiori  of  the  suc- 
cessful association  started  some  20 
years  ago  between  Balcon  and  Mason. 
Both  were  members  of  the  board  of 
Ealing  Studios,  later  Ealing  Films.  In 
addition  as  production  supervisor  Hal 
Mason  was  right-hand  man  to  Sir 
Michael  who  was  chief  of  production 
of  all  Ealing  pictures.  Now,  as  man- 
aging director,  Mason  will  participate 
to  an  even  greater  degree  in  Sir 
Michael's  feature  production  opera- 
tions. 

Story  of  Ruth  First 

First  film  under  the  new  set-up 
will  go  into  production  towards  the 
end  of  this  year.  One  subject  being 
prepared  by  Sir  Michael  is  "The 
Moabite,"  the  Biblical  story  of  Ruth, 
which  will  be  a  joint  production  ven- 
ture with  Continental  Distributing 
Inc.  of  New  York. 

Headquarters  of  the  new  Balcon 
Company  will  be  at  Associated  British 
Elstree  Studios.  Pictures  covered  by 
the  new  agreement  will  be  made 
there  as  well  as  many  others  with 
which  Michael  Balcon  Productions 
may  be  concerned. 

Harpers,  Fox  Plan  Big 
'Everything'  Promotion 

Harper's  Bazaar  and  Twentieth  Cen- 
tury-Fox have  set  up  a  national  fash- 
ion promotion  on  Jeny  Wald's  "The 
Best  of  Everything"  to  be  featured  in 
the  magazine's  October  issue  and  co- 
ordinated with  department  store  mer- 
chandising coast-to-coast.  Details  of 
the  promotion  were  outlined  yesterday 
at  the  concluding  sessions  of  the  three- 
day  20th-Fox  sales  meetings  in  New 
York  in  a  joint  announcement  by  20th 
vice-president  Charles  Einfeld  and 
Robert  F.  MacLoed,  publisher  of 
Harper's  Bazaar. 

The  special  Harper's  section  will 
consist  of  10  pages  tieing  in  the  film 
with  an  array  of  leading  manufactur- 
ers. 


PEOPLE 


'Kiss'  Grosses  Big  in 
First  47  Engagements 

M-G-M  reports  that  "It  Started  with 
a  Kiss"  in  its  first  47  engagements  is 
running  ahead  of  any  comedy  it  has 
released  this  year  and  in  some  situa- 
tions business  is  being  compared  with 
"North  by  Northwest." 

In  Chicago,  for  instance,  at  the  Chi- 
cago Theatre  "Kiss"  did  $7100  on 
opening  day  (Wednesday),  the  best 
for  any  M-G-M  picture  to  play  that 
house  in  three  years.  At  the  State  in 
Norfolk  opening  day  gross  was  $2400; 
and  at  the  RKO  Orpheum  in  Denver, 
$2100,  both  described  as  close  to  a 
house  record. 


Charles  E.  Kurtzman,  who  has  : 
cepted  a  national  post  with  Lo  '; 
Theatres,  was  host  at  Nick's  Resii. 
rant,  Boston,  yesterday  to  introch 
William  Elder,  who  has  come  f  i 
Ohio  to  succeed  Kurtzman  as  Nc  v 
eastern  division  manager,  and  it 
Brown,  of  New  Haven,  Conn.,  c 
will  handle  the  publicity  for  Lo' '< 
Orpheum  Theatre,  Boston.  Browr 
places  Karl  E.  Fasick,  who  has 
signed. 

□ 

Bert  Kiem,  who  owns  the  Ha  \ 
Hour  Theatre,  New  Orleans,  is 
week  completed  his  49th  year  n 
show  business,  and  very  recently  c 
brated  the  45th  anniversary  of  is 
marriage,  during  all  of  which  t  e 
his  wife,  Alice,  has  worked  by  his  e 
in  the  operation  of  the  theatre. 
□ 

John  Rossi,  operator  of  the  P 
mount  Theatre,  Schroon  Lake,  N. 
has  taken  over  from  Kallet  Theat 
of  Oneida,  N.  Y.,  the  Essex  The, 
at  Port  Henry,  one  of  the  commi 
ties  on  the  shore  of  Lake  Champl 
□ 

Ed  McGrath,  sports  editor  of 
Spartanburg  Journal,  and  in  his  s| 
time  an  actor,  director  and  set-bu 
er  for  the  South  Carolina  communi 
Little  Theatre  group,  has  been  sigi 
to  play  a  featured  role  in  the  foi 
coming  starring  vehicle  of  Rory  ( 
houn  based  on  the  "Southern  5i 
a  story  of  big  league  stock  car  raci 
□ 

Robert  Shattuck,  operator  of  the  1 
town  Theatre,  Rensselaer,  N. 
closed  during  the  summer,  on  S( 
11  will  inaugurate  a  policy  of  open 
the  house  Fridays  through  Sunda\ 
□ 

Frank  Smith,  RKO  Theatres  M 
west  representative  for  labor  relatio 
and  Martin  C.  Bumette,  South) 
representative  for  Loew's  Theati 
participated  in  the  recently-held  c- 
ferences  in  New  Orleans  with  lal 
union  officials.  Smith  then  took  c 
temporarily  the  managerial  post  t 
the  RKO  Orpheum  Theatre  for  /i 
Booksh,  who  now  is  vacationing. 

'Country'  to  Open  in 
200  Midwest  Theatres 

DRM  Productions'  "The  Wonder ' 
Country,"  a  United  Artists  release  st 
ring  Robert  Mitchum  and  Julie  L( 
don,  will  open  in  200  theatres  in  t 
Omaha,  St.  Louis,  Kansas  City  fi 
Minneapolis  areas  on  Sept.  30,  it  v 
announced  by  James  R.  Velde,  I 
vice-president  in  charge  of  domcM 
sales. 

The  saturation  bookings  are  bei 
backed  by  local  level  promotion  cai 
paigns  in  advance  of  the  openings.  1 
drive  in  each  of  the  four  major  m 
kets  involves  radio  and  television  pen 
tration,  cooperative  advertising,  a  ni 
jor  book  promotion,  contests,  displ; 
and  merchandising  tie-ups  with  d 
partment  stores  and  retail  outlets. 


lay,  September  4,  1959 


Motion  Picture  Daily 


5 


WEA-BFPA 


( Continued  from  page  1 ) 
Liths  ago  by  Eric  Johnston,  M.P.E.A. 
j  sident,  for  cooperation  between  the 
i  ;ish  and  American  organizations  on 
'  ters  of  common  concern  in  overseas 
■kets.  The  pkn  is  for  the  two  to 
'  forces  \^here  their  interests  are 
itical  in  seeking  a  common  solu- 

/ 

I. 

A'here  the  situation  warrants,  em- 
sies  of  both  countries,  rather  than 
)ne  or  the  other,  would  be  asked  to 
';i;cede  to  help  hasten  a  solution. 

Advance  Joint  Consultations 

^  example  cited  of  a  common 
Iblem  in  an  overseas  market  is  Ar- 
itina's  statutory  ceiling  on  theatre 
nission  prices,  which  poses  a  seri- 
problem  for  British  as  well  as 
lerican  producers  and  distributors. 
3ther  is  countries  whose  currency 
(frictions  permit  remittances  to  New 
•k  and  London  of  too  little  of  a  film 
iipany's  earnings  in  the  country  and 
h  what  may  be  regarded  as  ex- 
,sive  delay. 

,,Vhere  both  associations  heretofore 
/e  acted  independently  of  each 
,er,  the  new  procedure  will  call  for 
.it  consultations  in  advance  of  their 
)roaches  to  foreign  authorities. 
nVatkins  announced  that  Warner 
)s.  Productions,  Ltd.,  has  become 
'nember  of  B.F.P.A.  In  June,  20th 
'  atury-Fox  and  Walt  Disney  Prods. 
;ame  members. 

isit  Delays  Talks 

(      ( Continued  from  page  1 ) 
Viet  Premier  visits  the  United  States, 
[t  is  further  reported  here  that  this 
y  be  the  last  year  that  negotiations 
11  be  held  on  the  film  remittance 
iibt,  which  may  be  permitted  to  die 
jmiatural  death  after  another  year.  It 
pointed  out  that  with  Britain's  trade 
J  dollar  position  having  improved 
(i  /d  in  the  face  of  other  circumstances, 
(le  necessity  for  the  continuance  of 
[;  agreement  exists. 
Board  of  Trade  officials  refuse  com- 
fxit  on  the  reports.  They  said  no  de- 
ite  new  date  for  the  film  agreement 
ks  has  been  fixed. 

Should  Repay  Hospitality 

During  his  last  visit  to  the  Soviet, 
hnston  was  an  overnight  guest  of 
|irushchev  and  his  family  at  their 
me.  The  U.S.  State  Department  ap- 
rently  feels  that  the  hospitality 
ould  be  repaid. 

Johnston  also  had  been  scheduled 
'  attend  the  Royal  Naval  Film  Cor- 
ration's  dinner  to  be  given  aboard 
VIS  Victorious  at  Portsmouth  on 
pt.  11.  G.  Griffith  Johnson,  Motion 
cture  Association  vice-president; 
ck  L.  Warner,  president  of  Warner 
■OS.,  and  Spyros  P.  Skouras,  presi- 
nt  of  20th  Century-Fox,  also  were 
vited. 


lire  Guts  Theatre 

JACKSON,  Ala.,  Sept.  3.  -  The 
ckson  Theatre  here  was  gutted  by 
e  recently  shortly  before  it  was 
heduled  to  open.  There  was  no 
timate  of  the  damage. 


Sept.-Oct.  Product 
Shortage  Worries  TOA 

September  and  October  will  be 
"the  leanest  months"  in  number  of 
film  releases  and  "unfortunately,  very 
few  pictures  in  the  'blockbuster'  class 
are  included"  in  the  releases  for  those 
months,  a  Theatre  Owners  of  America 
bulletin  warns  members.  "However," 
it  notes,  "November  and  December, 
according  to  advance  report,  shape  up 
better." 

"As  of  late  August,"  the  bulletin 
reports,  "the  eight  major  studios  and 
independents  have  put  129  pictures 
before  the  cameras  since  Jan.  1,  com- 
pared with  149  last  year,  with  12 
more  to  start  by  Sept.  28. 

"This  is  comparatively  better  than 
any  time  this  year  but  still  indicates 
that  at  best  the  total  Hollywood  pro- 
duction for  1959  will  be  no  better 
than  1958,  which  resulted  in  the  cur- 
rent extremely  tight  picture  market." 

The  TOA  bulletin  says,  "with  Co- 
lumbia currently  having  eight  pictures 
before  the  cameras  and  five  more  set 
to  roll  by  the  end  of  this  month,  mak- 
ing it  by  far  the  busiest  Hollywood 
studio  from  the  point  of  view  of 
movie  theatre  production  in  a  long, 
long  time,  production  picked  up  some- 
what during  August." 

Community  Groups 

( Continued  from  page  1 ) 
department,  on  all  aspects  of  the  plan. 

Mrs.  Twyman  reported  to  the  ad- 
vertising-pubhcity  directors  yesterday 
on  existing  promotion  through  com- 
munity groups.  She  described  the 
Green  Sheet  service  which  she  said 
now  reaches  an  overall  readership  of 
40,000,000;  promotional  services  on 
special  films;  plans  for  preparing  pro- 
gram materials  for  national  organiza- 
tions; the  use  of  education  films  bear- 
ing on  the  industry  and  its  activities; 
and  the  need  for  quaUfied  speakers. 

The  ad-pub  directors  then  discussed 
several  ways  of  working  with  the  na- 
tional organizations  and  proposed  the 
special  committee  be  formed. 

Bicks  Permanent 

( Continued  from  page  1 ) 
would  be  given  a  recess  appointment 
by  President  Eisenhower  shortly  after 
Congress  quits.  He  has  been  acting 
chief  since  Victor  Hansen  quit  last 
spring.  Bicks'  age,  personality,  and 
fight  for  a  relatively  tough  anti-trust 
policy  have  given  rise  to  considerable 
opposition  to  him  for  permanent 
nomination  to  the  job. 

Boasberg  to  Preside 
At  WB  Central  Meet 

special  to  THE  DAILY 

CINCINNATI,  Sept.  3.  -  Charles 
Boasberg,  general  sales  manager,  War- 
ner Bros.,  will  preside  at  the  company's 
Central  Division  sales  meeting,  Sep- 
tember 9  &  10,  at  the  Statler  Hotel  in 
Cleveland. 

John  T.  Eifert,  Warner  Bros.,  Cin- 
cinnati sales  manager,  will  attend,  with 
other  Central  Division  representatives, 
from  Indiana,  Pittsburgh,  Buffalo,  De- 
troit and  Cleveland. 


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SENSATIONAL 


SPOTS 


FOR 


HERCULe 


We  are  proud 
have  contributed, 
via  our  Radio  Spot 
Announcements, 

tremendous 
>f  Joseph  E. 


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OiOOOOOOOOOO<00000000000000 


PRODUCTIONS,  Inc. 


RADIO  •  TRANSCRIPTIONS  •  TELEVISION 


NEW  YORK 


HOLLYWOOD 


TWO    flee  (ftoiu) 
GOOD 

REASONS 


EVERY  THEATRE 
SHOULD 
TAKE  UP 
W^M^R^m 
AUDIENCE  1^ 
COLLECTIONS  VlOW- 

It's  right  and  reasonable  to  ask  the 
theatre-going  Public  for  help  in  a 
health  program  for  the  good  of 
Every  Man  .  .  .  SO  TAKE  UP  THE 
AUDIENCE  COLLECTIONS  NOW  — IN 
SEPTEMBER.  2500  theatres  did  it 
in  August;  more  lined  up  for 
September.  Join  them. 


And 


"Owi  Own'  peopk,  hlUtM  tmiimd. 


Ranking  with  the  topmost  of  Medical  Research  Organizations, 
the  laboratories  at  Will  Rogers  Hospital  are  continuously  searching  for 
a  speed-up  in  cures,  and  for  prevention  of  all  chest  diseases, 
including  lung  cancer,  tuberculosis  and  heart  disease.  Results  have 
already  cut  the  death-rate,  and  reduced  hospitalization  time  by  one-holf- 
fhey  are  being  shared  with  the  entire  Medical  Profession. 


(o^  t|(ui  auA  awfOMe  m 
hmediak  lawibj—al  m  cmI. 


If  you  are  employed  in  any  capacity  in  any  phase  of  the  Amusement 
Industry  you  and  your  loved  ones  are  welcome  at  your  Will  Rogers 
Hospital  for  care  and  treatment  of  chest  diseases  for  as  long  as 
you  need  it.  Every  patient  is  The  Important  One'-nothing  is  spared 
for  his  comfort  and  care.  No  red-tape  to  admission.  Doctor's 
recommendation  is  all  that  is  needed. 


The  AH««eme»tt  dudmlius'i  WILL  ROGERS  MEMORIAL  HOSPITAL 
AND  RESEARCH  LABORATORIES  .  .  .  .  Ma  Cbtge  ?M 

N*,,ON*.      OP,,C  =  ,       ,30,      BRO,„W,Y,      NEW      YO.K      36        NEW  YO»K 


MOTION  PICTURE 

DAILY 


L.  86,  NO.  48 


NEW  YORK,  U.S.A.,  TUESDAY,  SEPTEMBER  8,  1959 


TEN  CENTS 


igh  Activity  ITOA  Members  Will  Be  Encouraged 

lA  to  Have  To  Use  Conciliation  at  Sept.  17  Meet 


5  Pictures 
ft  Production 


-oidy  Tells  Plans  for 
Ims  in  Next  Six  Months 


From  THE  DAILY  Bureau 
HOLLYWOOD,  Sept.  7.  -  Allied 
tists  expects  to  hit  its  high  point  of 
ivity  for  the  past  five  years  in  the 
vt  six  months  when  it  will  have  15 
■tures  in  production,  Steve  Broidy, 
)sident,  said  today.  Deals  now  in 
gotiation  may  raise  the  number  as 
;h  as  20,  he  added, 
heading  the  list  are  four  pictures: 
treats  of  Montmartre,"  starring 
na  Turner;  "Pay  or  Die,"  starring 
nest  Borgnine;  "The  Big  Bankroll," 
d  "The  George  Raft  Story." 
September  will  find  four  films  in 
{Continued  on  page  3) 

U  l/sfs  31  Posf-48 


Independent  Theatre  Owners  Association  of  New  York  will  encourage  its 
members  to  resort  to  the  industry's  conciliation  procedure  for  any  needed  and 
justified  relief  when  it  resumes  its  regular  meetings  Sept.  17  following  a  sum- 

 ■   mer  interlude.  The  meeting  originally 

had  been  scheduled  for  Thursday  but 
was  set  back  because  of  conflict  with 
previous  scheduled  exhibitor  activi- 
ties. 

Max  A.  Cohen,  I.T.O.A.  representa- 
tive on  the  American  Congress  of  Ex- 
hibitors committee  on  aid  to  small 
theatres,  will  report  to  the  meeting 
on  the  sessions  with  the  Motion  Pic- 
{ Continued  on  page  3) 


lints  Sold  to  TV 

A  list  of  31  post-1948  pictures  which 
aeatre  Owners  of  America  charges 
ve  been  sold  to  television  was  is- 
ed  at  the  weekend  by  the  New  York 
adquarters  of  the  exhibitor  organi- 
lion. 

TOA  listed  the  films  by  title,  film 
mpany  which  originally  distributed 
and  the  year  it  was  released  the- 
rically.  On  that  basis  there  were  14 
3m  Allied  Artists;  9  from  United  Art- 
:s;  two  from  Columbia;  and  one  each 
am  Selznick,  Paramount,  M-G-M, 
{Continued  on  page  4) 

'erlberg  to  Promote 
IB-PT  Pre-Sell  Plan 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Sept.  7.-William 
;rlberg,  Paramount  producer,  wit- 
;ssed  a  renaissance  for  the  motion 
{Continued  on  page  4) 


frankovkh  ts  Named 
Columbia  Vke-Pres. 

M.  J.  Frankovich,  chairman  of  the 
board  of  Columbia  Pictures  Ltd.  of 
Great  Britain  and  Ireland,  has  been 
named  a  vice-president  of  Columbia 
Pictures  Corp.,  it  has  been  announced 
by  A.  Schneider,  president  of  the 
parent  company. 

Based  in  London,  Frankovich  acts 
as  Columbia's  studio  liaison,  represent- 
{Continued  on  page  4) 

'(/'  Acquires  '4-D  Man' 
For  Late  fall  Release 

(Picture  on  page  5) 

Universal  Pictures  has  acquired 
United  States  and  Canadian  distribu- 
tion rights  to  the  new  science-fiction 
thriller  in  color  and  wide-screen 
titled  "Four-D  Man"  from  producer 
( Continued  on  page  5) 


To  Johnston 

Disavows  Film 
Criticism  By 
Cliurch  Official 


Spike  of  Protestant  Unit 
Rebukes  Heimrich  Views 


Exhibitors  to  Attend 
'Samson'  Meetings  Here 

Representatives  of  20  New  York 
metropolitan  area  theatre  circuits  will 
join  at  two  meetings  here  tomorrow 
and  Thursday  under  Paramount  Pic- 
tures auspices  to  discuss  promotion  of 
Cecil  B.  DeMille's  "Samson  and 
Delilah,"  a  Paramount  re-release  that 
is  being  launched  on  a  new-picture, 
"blockbuster"  basis. 

Called  by  Jerry  Pickman,  Para- 
{Continued  on  page  2) 


British  Press  Lauds  Gains  Made  by  Rank 
Reflected  in  Preliminary  Profit  Report 


The  recently  widely  publicized 
views  of  George  Heimrich,  West  Coast 
representative  of  the  Broadcasting  and 
Film  Commission  of  the  National 
Council  of  Churches,  vigorously  crit- 
ical of  current  motion  pictures  and 
suggesting  concerted  Protestant  action 
against  them,  were  disavowed  at  the 
weekend  by  Heimrich's  superior  on 
the  Commission,  Dr.  Robert  W.  Spike, 
its  vice  chairman. 

Repudiation  of  virtually  every  phase 
of  Heimrich's  criticisms  of  films  and 
implications  of  retaliatory  action  were 
{Continued  on  page  3) 

'Alamo'  Promotion  Meet 
To  Be  Held  in  Texas 

Roger  H.  Lewis,  United  Artists  vice- 
president  in  charge  of  advertising, 
publicity  and  exploitation,  and  John 
Wayne  will  hold  a  series  of  confer- 
ences on  location  in  Brackettville, 
Tex.,  this  week  to  blueprint  global 
promotion  plans  for  Batjac's  "The 
Alamo,"  Wayne's  Todd-AO  film  for 
UA  release.  The  meeting  is  described 
as  the  first  top-level  promotion  plan- 
{ Continued  on  page  4) 


By  WILLIAM  PAY 
LONDON  Sept.  5  (By  Air  Mail).-The  Rank  Organisation's  preliminary 
profit  statement  indicaHng  the  group's  improved  position  has  been  favourably 
reported  on  by  the  BriHsh  press.  "The  Times,"  commenting  on  the  group  s 
recovery,  noted  that  the  figures  are  excellent  from  almost  every  point  of  view 
and  said,  "the  chairman's  forecast  a  year  ago  of  an  improvement  m  tradmg  '/^Qf'  QOeS  5l,000,/40 
Hgures  seem  a  masterly  under-statement."  "While  the  preliminary  figures, 

continued  "The  Times,"  "give  no  direct  indication  of  the  source  of  the  im-      f      ^Jf ef f ODO/lfOn  AfeO 
provement  it  seems  reasonable  to  suppose  the  bulk  of  it  must  have  come  from  fficii  v,/vi.im.. 

the  cinema  industry  if  only  because  by  far  the  greatest  proportion  of  the 

"roup's  capital  is  still  invested  in  that  industry." 

Said  the  authoritative  "Guaidian,"  "the  report  makes  much  better  reading 
than  it  did  last  year  and  the  group's  figures  are  little  influenced  by  Ranks 
newer  ventures  into  commercial  television,  records  and  dance-halls." 

The  mass-circulated  "Daily  Express"  called  it  a  wide-screen  cheer  for  stock- 
holders and  the  sober  "Daily  Telegraph"  contented  itself  with  "the  results 
amply  fulfill  the  confident  hopes  of  better  things  expressed  by  Lord  Rank  last 
September." 


United  Artists'  "Some  Like  It  Hot" 
rolled  up  a  tremendous  $1,888,743  for 
its  New  York  first-run  and  subsequent 
run  engagements,  it  was  announced 
by  William  J.  Heineman,  UA  vice- 
{Continued  on  page  4) 


TELEVISION  TODAY-page  5 


lifelike  color 


LABORATORIES,  INC. 

lilJ^yPMLANPJlOLLYWOOD 


Speed,  Quality  and  Service  at  Low 
Cost  •  Specializing  in  35mm  Color 
Developing  ■  Dailies  *  16mm  Color 
Prints  •  Precision  Opticals  •  Titl 
Stand  Work 


Motion  Picture  Daily 


Tuesday,  September  8,  lljg 


PERSDML 
MEIVTIDIV 


ED\\'ARD  L.  HYMAN,  vice-presi- 
dent of  American  Broadcasting- 
Paramount  Theatres,  accompanied  by 
BERNARD  LEVY  and  AL  SICIGNA- 
NO,  has  returned  here  following  visits 
to  Detroit,  Buffalo,  and  Rochester. 
• 

Jonas  Rosenfield,  Jr.,  Columbia 
Pictures  executive  in  charge  of  adver- 
tising and  publicity,  is  back  at  his 
desk  here  following  a  week  of  con- 
ferences with  studio  officials  in  Holly- 
wood. 

• 

Robert  Mitchum  has  returned  to 
Hollywood  from  London.  He  leaves 
there  for  Australia  on  Sept.  26. 

• 

W.  B.  ZoELiNER,  M-G-M  branch 
manager  at  Atlanta,  is  recuperating  at 
his  home  there  following  surgery. 
• 

Mrs.  Edwin  Gifford,  head  of  na- 
tional group  sales  for  Samuel  Gold- 
wyn's  "Porgy  and  Bess"  is  the  mother 
of  a  new  baby  girl,  Mary  Elizabeth 
Gifford,  born  last  week  at  Mt.  Sinai 
Hospital  here.  Father  is  a  CBS-TV 
staffer. 

• 

Mrs.  Barney  Ross  has  given  birth 
to  a  boy  at  her  home  in  Atlanta. 
Father  is  head  booker  and  office  man- 
ager for  Kay  Film  Exchange. 

Albany  Variety's  Golf 
Tournament  Sept.  14 

special  to  THE  DAILY 

ALBANY,  Sept.  6.  -  The  Albany 
Variety  Club  will  stage  its  18th  an- 
nual golf  tournament  at  Shaker  Ridge 
Club,  Colonic,  on  Sept.  14.  Between 
150  and  200  are  expected  to  tee  off. 
Climax  of  the  day  will  be  a  dinner 
in  the  clubhouse. 

Nate  Winig  is  again  general  chair- 
man. The  ticket  committee  comprises: 
Chief  Barker  Samuel  E.  Rosenblatt, 
former  chief  barkers  Jules  Perlmutter 
and  Al  Kellert,  attorney  J.  L.  Olshan- 
sky.  Gene  Teper  and  G.  Brandon 
Donohue.  Edward  Rothbard  is  tour- 
nament chairman;  Marvin  Gottlief, 
WOKO  sales  manager,  is  publicity 
director. 


Secondary  Offering 
Of  UA  Common  Sold 

A  secondary  offering  of  100,000 
.shares  of  United  Artists  Corp.  com- 
mon stock  was  oversubscribed  after 
being  placed  on  the  market  here  at 
$29.25  a  share  by  F.  Eberstadt  &  Co. 
and  associates. 

Sales  proceeds  in  secondary  dis- 
tributions go  to  the  selling  stockhold- 
ers, not  to  the  company. 


Para.  Maps  'Samson '  Plans 


( Continued 

mount  vice-president  in  charge  of  ad- 
vertising -  publicity  -  exploitation,  the 
conference  will  feature  Paramount's 
all-new  merchandising  concept  for 
"Samson  and  Delilah";  the  big,  heav- 
ily financed  campaign  set  for  the  pic- 
ture, and  an  open  forum  discussion 
aimed  at  paving  the  way  for  record- 
breaking  business. 

Martin  Davis,  Paramount  national 
advcrtisiii'j;  -  publicity  -  exploitation 


Jerry  Pickman        Martin  Davis 


manager,  and  Joseph  Friedman,  ex- 
ploitation manager,  will  join  with 
Pickman  in  presenting  the  campaign 
that  has  yielded  all-new  ads,  art,  post- 
ers, lobby  displays,  trailers,  radio-tele- 
vision material  and  promotions  and 
many  unique  devices  for  exploiting 
the  film  with  maximum  intensity.  My- 
ron Sattler,  Paramount  New  York 
branch  manager,  will  participate  in 
the  discussions. 

Described  by  Paramount  as  its  big- 
gest exhibitor  merchandising  rally 
since  "The  Ten  Commandments"  was 
launched  two  years  ago,  the  "Samson 
and  Delilah"  conference  will  be  held 
for  Loew's  Theatres  executives  and 
merchandising  specialists  tomorrow  at 


from  page  1 ) 

the  Loew's  home  office.  On  Thursday 
it  will  move  to  the  Paramount  Pic- 
tures home  office  where  executives, 
managers  and  promotion  specialists 
from  the  following  circuits  will  dis- 
cuss the  merchandising  of  the  film: 
Warners,  AB-Paramount  Tlieatres, 
Century,  Randforce,  Brandt,  Cinema 
Circuit,  Interboro,  Island  Theatres, 
Liggett  Circuit,  RKO  Theatres,  Skou- 
ras  Theatres,  Eastern  Management, 
Fabian  Theatres,  Walter  Reade  Cir- 
cuit, Prudential,  Snaper  Theatres, 
Triangle,  J.  J.  Theatres,  Florin  Cir- 
cuit. 

Picker  as  Host 

Eugene  D.  Picker,  president  of 
Loew's  Theatres,  will  be  host  at  to- 
morrow's conference,  which  will  be 
attended  by  some  70  Loew's  theatre 
managers  and  assistant  managers.  The 
Loew's  home  office  contingent  will  in- 
clude Ernest  Emerling,  vice-president 
in  charge  of  advertising-publicity; 
James  Shanahan,  Emerling's  assistant; 
Ted  Arnow,  publicity  manager.  The 
following  Loew's  division  managers 
will  participate:  Jack  Harris,  William 
Phillips,  James  Bruno,  Murray  Lene- 
koff,  Bernie  Zelenko,  Salli  Levi  and 
James  Grady. 

Jim  Barry,  National  Broadcasting 
Company  sales  manager  in  charge  of 
spot  announcements,  will  discuss  the 
"Samson  and  Delilah"  radio  promo- 
tion campaign.  Jerry  Levine  of  the 
Paramount  Pictures  advertising  de- 
partment also  will  join  in  the  meeting. 

The  two-day  conference  in  New 
York  will  establish  the  pattern  for  a 
countrywide  series  of  "Samson  and 
Delilah"  merchandising  parleys. 


RCA  Quarter  Dividends    Three  New  Records 


A  quarterly  dividend  of  25  cents 
per  share  on  the  common  stock  of  the 
Radio  Corporation  of  America,  pay- 
able Oct.  26,  to  holders  of  record  at 
the  close  of  business  Sept.  18,  was  an- 
nounced here,  following  a  regular 
meeting  of  the  board  of  directors.  At 
the  same  meeting,  a  dividend  of  8Tii 
cents  per  share  was  declared  on  the 
first  preferred  stock  for  the  period  Oct. 
1,  to  Dec.  31,  payable  Jan.  2,  to  the 
holders  of  record  of  such  stock  at  the 
close  of  business  Dec.  7. 


Adams  'Look'  Chairman 

Joey  Adams,  comedian  and  writer, 
has  been  named  chairman  of  the 
March  of  Dimes-National  Foundation 
benefit  committee  for  the  dual  pre- 
miere here  of  "Look  Back  in  Anger," 
Warner  Bros,  release.  Proceeds  from 
the  twin  openings  Tuesday  evening, 
Sept.  15,  at  the  Forum  and  Baronet 
Theatres  will  go  to  the  March  of 
Dimes-National  Foundation  campaign. 


Set  by  'Northwest' 

M-G-M's  "North  By  Northwest" 
continues  to  set  records,  the  company 
reports. 

The  four-week  box-office  gross  at 
Radio  City  Music  Hall  soared  to  $772,- 
461,  topping  any  four-week  period  in 
the  history  of  the  showcase  for  an 
M-G-M  release.  The  fourth  week's 
gross  of  $178,740  surpasses  the  first 
week's  gross  for  most  blockbusters  at 
the  Hall,  M-G-M  said. 

Big  in  Huntington 

At  the  Huntington  Theatre  on  Long 
Island,  the  film  grossed  over  $4,000  on 
its  opening  day  to  set  a  house  record. 

In  Stamford,  Conn.,  at  the  Palace 
Theatre,  "North"  opened  to  the  big- 
gest business  in  ten  years.  With  over 
$2800  amassed  during  the  first  day, 
the  theatre  is  anticipating  a  house  rec- 
ord of  $20,000  for  the  week  to  beat 
the  previous  record-holder  by  more 
than  $1500. 


Big  Feature  Program 
for  Anglo  Amalgamaf\ 

From  THE  DAILY  Bureau 
LONDON,  Sept.  7.-The  big| 
program  of  first  feature  productio' 
the  history  of  the  company  is 
nounced  by  Nat  Cohen  and  Sti 
Levy  of  Anglo  Amalgamated  Film  I 
tributors.  Following  the  success  of 
"Carry  On"  series  and  "Horrors  of 
Black  Museum",  Anglo  have  step 
up  their  schedule  to  seven  feat 
over  the  next  year  and  several  n 
planned  to  follow.  Four  diffei 
studios  will  be  used. 

One  of  the  most  unusual  subj* 
yet  attempted  at  a  British  studio  I 
be  "Aladdin  and  the  Giant."  Herm 
Cohen  will  travel  from  America  to  , 
charge  of  this  Anglo-American  co-  i 
duction  which  will  combine  live  : 
tion  with  animated  and  special  et; 
sequences. 

A  number  of  supporting  feat  ' 
and  further  "Scotland  Yard"  series 
also  be  produced.  In  addition,  Ai. 
will  continue  to  handle  product  f  i 
American  International  Inc. 

European  Companies 
To  Sell  Everest  Discs 

Everest  Records,  a  division  of 
lock  Instrument  Corporation,  Coll 
Point,  L.I.,  announced  it  has  just  a 
pleted  arrangements  with  six  top 
ropean  companies  for  distribution 
its  high-fidehty ,  records  and  t;t 
throughout  Europe  and  the  Uni 
Kingdom. 

The  announcement  said  contr: 
have  been  signed  with  Rank  Recoi 
Ltd.,  of  London;  Festival  Records. 
Paris;  Nordiska  Musikforlaget,  Stci 
holm;  Delahay  Records  Co., 
Hague,  Netherlands;  Seysser  and  ( 
Inc.,  Zurich,  and  Compagnia  Genei 
Del  Disco  Society,  of  Milan. 


NEW  YORK  THEATRE 


—  RADIO  CITY  MUSIC  HUL— i 

Rockefeller  Center  •  Ci  6-4600 

GARY   EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVlsion  •  Technicolor* 
Mi  GALA  NEW  STAGE  SPECTACLC  "SUIMMEIl  FtSTIVAL" 


For  over  40  Years  Service 
Quality  has  been  Our  Traditi> 

Showmen  all  over  America  \ 
they  will  get  the  best  when  \ 
order 


1327  S.-  Wdbash  Ave.,  Chicago  5,1 


J  isday,  September  8,  1959 

I  ink  To  Report  on 
iithnalisation  Plan 

From  THE  DAILY  Bureau 

'  ,ONDON,  Sept.  5.  (By  Air  Mail)- 
]-cts  of  the  theatre  circuit  rational- 
j  ion  plan  on  operations  of  the  Rank 
(i'anisation  are  expected  to  be  re- 
,  led  in  the  group's  full  accounts  and 
'  innan's  statement  to  be  released 
St  pt.  16.  The  accounts  are  also  ex- 
Utl  to  show  further  diversification 
thf  group's  interests  and  results  of 
ticipation  in  commercial  television 
;,ugh  the  holding  in  Southern  Tele- 
i,i0n. 

„:;t  is  also  announced  that  the  Kanlc 
,;ranisation  has  formed  a  new  prix  ate 
onpany,  Rank  Relays  Services,  which 
(.intended  to  bring  together  all  the 
vious  aspects  of  the  group's:  growing 
I  lie  and  television  relay  operations. 
These  include  Regency  Holdings, 
radio  and  television  relay  group 
^iiich  the  Rank  Organisation  acquired 
i;ly  this  year,  and  Viewline,  a  new 
;tem  of  piping  television  and  sound 
lie  programs  into  domestic  receivers 
areas  where  normal  reception  is 
gected  by  the  surrounding  terrain. 
The  first  company  to  operate  View- 
*e  was  estabUshed  in  Oxford  earlier 
is  year  and  other  similar  companies 
;  planned  in  other  areas.  These  will 
'  brought  within  the  compass  of  the 
',nk  Relays  Services  in  due  course. 


Motion  Picture  Daily 

Dr.  Spike  Cites  Views   Hellman  starts  Work  on 
^  New  Albany  Theatre 


{ Continued  from  page 


|rOA  Backs 

( Continued  from  page  1 ) 
Ire  Association  of  America's  exhibi- 
if  relations  group  which  led  to  the 
Ireement  to  employ  conciliation  as  a 
Imedy  for  the  hard-pressed  small 
eatre's  problems. 

ITOA  also  will  distribute  to  inter- 
'ted  members  copies  of  the  manual 
r  conciliation  procedure  and  will  of- 

,  .r  advice  and  help  to  those  who  wish 

"\  file  for  conciliation, 
li  Theatre  Owners  of  America  took 
'milar  steps  last  week  in  encourag- 

;;g  its  members  to  give  conciliation  a 

Jial.  It  is  understood  other  exhibitor 
■ganizations  will  take  similar  action. 


Vin  in  I] A  Contest 

Harry    Goldman,    United  Artists 
'  .ranch  manager  in  Chicago,  and  his 
Taff  of  salesmen  and  bookers,  have 
on  the  United  Artists  Weeks  Contest 
)r  the  most  billings  and  bookings 
jgistered  during  the  two-week  period 
f  June  28  through  July  U,  it  was 
anounced  by  James  R.  Velde,  vice- 
Iresident  in  charge  of  domestic  sales. 
Ij  'he  all-out  efforts  of  sales  personnel  in 
IffA's  33  domestic  branches  in  the  U.S. 
ind  Canada  enabled  the  company  to 
mass  a  record  total  of  $5,374,619  in 
illings  and  25,466  bookings  during 
sie  two-week  period. 


made  by  Dr.  Spike  as  a  result  of  an 
inquiry  from  Eric  Johnston,  Motion 
Picture  Association  of  America  presi- 
dent, concerning  Spike's  views  of  the 
Heimrich  "blanket  charges  of  over- 
emphasis on  violence  and  sex  in  motion 
pictures."  Johnston  noted  that  "There 
have  been  comments  from  other 
groups  that  do  not  support  these  un- 
specified charges." 

In  his  reply.  Dr.  Spike  said:  "at  no 
time  has  this  Commission  considered 
the  views  of  Mr.  Heimrich;  and  he  in 
no  way  speaks  for  the  members  of 
this  Commission.  .  .  .  Such  an  offhand 
and  blanket  condemnation  of  the  film 
industry  as  the  one  ofl^ered  by  Mr. 
Heimrich  is  very  far  removed  fro;n 
the  present  thinking  of  this  Commis- 
sion." 

Regrets  "Veiled  Threat" 

"Boycott  and  censorship  are  most 
reprehensible  to  traditional  Protestant 
thinking,"  Spike's  letter  to  Johnston 
continues.  "1  very  much  regret  the 
veiled  threat  that  seemed  to  be  caught 
up  in  Mr.  Heimrich's  remarks,  and 
wish  to  disassociate  myself  completely 
from  such  a  threat. 

"This  charge  seems  to  be  ill-timed 
and  inappropriate.  As  every  movie- 
goer will  tell  you,  the  fact  is  that  the 
film  industry  has  recently  begun  to 
show  increased  maturity  and  artistic 
sensitivity  in  what  it  is  producing.  As 
television  has  replaced  films  as  the 
mass  taste  revealer,  films  have  increas- 
ingly reflected  the  subtleties  and  the 
depth  of  true  art.  This  is  not  true  of 
all  productions,  of  course,  but  the 
church  should  be  grateful  for  this  new 
fact  and  not  simply  castigate  the  en- 
tire industry. 

Re  "Elmer  Gantry" 

"Also  mentioned  in  some  of  the  re- 
leases is  Mr.  Heimrich's  horror  over 
the  possible  filming  of  'Elmer  Gantry.' 
There  is  no  need  for  Protestants  to  be 
defensive  about  'Elmer  Gantry.'  I  am 
sure  our  ministry  has  enough  validity 
and  integrity  to  withstand  this  classic 
caricature.  Indeed  it  might  be  very 
good  for  us,  in  a  time  that  oversenti- 
mentalizes  the  minister,  to  have  such 
a  caricature  shown, 

"There  are  those  in  the  Protestant 
group,  and  I  number  myself  among 


them,  who  have  real  question  as  to  the 
validity  of  the  production  code  as  far 
as  taste  and  morals  are  concerned. 
When  certain  words  are  picked  out 
as  taboo  and  the  whole  contextual  and 
situational  meanings  often  ignored,  one 
wonders  what  advantage  to  the  re- 
ligious point  of  view  occurs  from  such 
wooden  handling  of  a  production  code. 
It  is  possible  to  be  thoroughly  re- 
pulsed by  the  portrayal  of  sex  and 
violence  of  the  Ten  Commandments, 
but  because  it  has  the  stamp  of  a  re- 
ligious theme,  no  one  would  dare 
question  it.  The  sensitive  handling  of 
sexual  transgression,  on  the  other 
hand,  in  the  contemporary  film,  even 
though  it  might  be  done  with  the 
greatest  amount  of  compassion  and 
sense  of  tragedy,  often  comes  in  for 
reproach,"  Spike  concluded. 

He  reported  that  for  the  past  year 
and  a  half  a  survey  committee  of  his 
organization  has  been  studying  the 
role  of  rehgion  in  radio,  television  and 
films.  "The  purview  of  this  committee 
includes  a  depth  study  of  the  rela- 
tionship between  Christian  faith  and 
these  mass  media  of  communication 
and  entertainment.  No  report  has  yet 
been  issued  from  this  committee  be- 
cause its  work  is  not  finished,"  he  said. 

Johnston  communicated  with  Spike 
because  the  chairman  of  the  Commis- 
sion is  out  of  the  country  at  this  time. 


Special  to  THE  DAILY 
ALBANY,  N.Y.,  Sept.  7.-Grading 
has  been  started  by  Neil  Hellman  for 
a  1050-seat  theatre  adjacent  to  his 
Thruway  Motel  on  Upper  Washington 
Ave.  This  is  the  first  motion  picture 
house  scheduled  for  construction  with- 
in the  city  limits  of  Albany  during  re- 
cent years. 

Originally,  work  on  the  theatre  was 
to  start  early  last  spring,  with  Labor 
Day  as  the  target  for  completion. 
However,  there  were  delays  in  launch- 
ing the  project.  The  theatre  is  to  have 
the  most  modern  appointments  and 
equipment,  including  Todd-AO,  Hell- 
man  announced  sometime  ago.  It  is 
understood  the  plan  for  inclusion  of  a 
stage  has  been  dropped.  Leon  M.  Ein- 
horn  is  the  architect. 

Two  new  Hellman  companies,  Hell- 
man's  Lincoln  Drive-in  Theatre  Corp 
and  The  Lincoln  Drive-in  Inc.,  both 
with  offices  at  1375  Washington  Ave., 
recently  registered  certificates  or  in- 
corporation here. 

'Ben-Hur'  Sign  Is  Up 

Times  Square  has  a  new  spectacular 
sicn  over  the  marquee  of  Loew's  State 
Theatre  where  "Ben-Hur"  will  prem- 
iere late  in  the  Fall.  Each  of  the  let- 
ters spelling  out  "Ben-Hur"  measures 
15  feet  high.  Huge  cranes  lifted  them 
onto  the  side  of  the  Loew's  Building. 


plUPW 

talk: 

IS  THE 

IGTALK 

OF  THE 
NOUSTRY! 


Curtis  for  'Imposter' 

HOLLYWOOD,  Sept.  7.  -  Tony 
:;urtis  has  been  set  by  Edward  Muhl, 
Jniversal-International  vice-president 
Q  charge  of  production,  to  star  in  the 
itle  role  of  "The  Great  Impostor." 


AA  Sets  15 

( Continued  from  page  1 ) 
work:  "The  Hypnotic  Eye,"  "The  Pur- 
ple Gang,"   "Raymie  and  the  Bar- 
racuda,"   and    "The    Atomic  Sub- 
marine." 

For  October:  "Pay  or  Die'^^  and 
"Bluebeard's  Ten  Honeymoons."  No- 
vember: "The  George  Raft  Story"  and 
"Teacher  was  a  Sexpot."  December: 
"Reckless,  Pride  of  the  Marines." 
January:  "The  Big  Bankroll,"  and 
"Crashboat." 

In  late  February  or  March  "Streets 
of  Montmartre"  will  begin,  and  also 
set  for  February  are  "Marco  Polo," 
"Confessions  of  an  Opium  Eater,"  and 
"Fraternity  Row." 


^^The  must-see 
raves  of  spectators, 
who  are  certain 
to  be  numerous, 
may  well  snowball 
"Pillow  Talk"  to  the 
company's  top-money 
picture  of  the  year !  5^ 

—  BOXOFFICE 


Motion  Picture  Daily 


Tuesday,  September  8,  ]  \{ 


AB-PTPre-Sell 


( Continued  from  page  1 ) 
picture  industry  at  American  Broad- 
casting -  Paramount  Theatres'  semi- 
annual promotion  conference  last 
week  at  Winter  Haven,  Florida,  he 
told  reporters  at  the  weekend. 

Inspired  by  the  demonstration  of 
AB-PT  vice-president  Sidney  Mark- 
ley's  jjlan  to  pre-sell,  on  a  local  level 
or  point-of-sales  basis,  pictures  that 
may  be  difficult  to  sell,  Perlberg  de- 
clared himself  a  self-appointed  am- 
bassador to  acquaint  Hollywood  pro- 
ducing interests  as  well  as  leading 
national  exhibitors  with  the  merits  of 
the  plan. 

Tactical  Operations 

Discussing  the  Markley  plan,  which 
has  been  in  an  experimental  stage  for 
the  past  two  years,  Perlberg  com- 
pared it  to  tactical  operations  of  the 
Army,  reporting  that  men  disregarding 
studio  pressbooks  are  assigned  to 
work  out  phases  of  campaigns  for  rad- 
io-TV, newspapers,  gimmicks  and  tie- 
ups  best  suited  to  their  respective 
areas,  for  two  "project  pictures"  for  a 
spring  and  fall  seminar. 

Perlberg,  who  disclosed  a  favorable 
attitude  by  Markley  to  having  leading 
exhibitors  and  circuit  operators  not  af- 
filiated with  AB-PT  attend  its  semi- 
nars, reported  further  that  southern 
exhibitors  are  outgrossing  the  rest  of 
the  nation  by  23  per  cent,  with  a  90 
cent  top  admission,  20  per  cent  lower 
than  other  parts  of  the  country,  play- 
ing on  a  single  bill  attraction  policy. 

Need  Master  Plan 

The  Markley  plan  advocates  exam- 
ining pictures  at  least  four  weeks  be- 
fore engagements  in  the  area  to  work 
out  a  master  plan  and  recheck  for  lo- 
cal refinements. 

Perlberg,  who  cited  exliibitors  for 
operating  theatres  in  a  way  that 
"dared  the  public  to  attend,"  observed 
southern  grosses  as  reflecting  "south- 
ern hospitality"  by  its  exhibitors. 


Post-48  Filnk 


'Alamo'  Meetings 

( Continued  from  page  1 ) 
ning  throughout  the  world  for  a  major 
production  on  location  even  prior  to 
the  start  of  filming. 

Purpose  of  these  meetings  is  to  de- 
velop an  overall  promotion  campaign 
for  the  film  during  its  production.  The 
three-day  sessions  will  detail  specific 
media  promotions  to  insure  maximum 
penetration  at  least  a  full  half  year 
prior  to  the  film's  release. 

Name  Participants 

Participating  in  the  Brackettville 
meetings  are  James  Henaghen,  Batjac 
vice-president;  Maurice  Segal,  UA 
West  Coast  publicity  coordinator; 
Joseph  Hyams,  director  of  advertising 
and  publicity  for  Batjac;  Hank  Fine, 
-unit  publicity  manager;  Tom  Carlyle, 
unit  story  editor,  and  Frank  Philips, 
unit  photo  editor.  Phil  Stern,  feature 
photographer,  and  Roman  Froelich 
production  still  photographer,  will 
also  participate  in  the  meetings. 


Reade  Offers  TOA  Meet 
Trip  As  Drive  Prize 

An  all-expense  paid  trip  for  two  to 
the  12th  annual  convention  of  the 
Theatre  Owners  of  America  at  the 
Hotel  Sherman  in  Chicago  from  Nov. 
8  to  12  inclusive,  will  be  the  first 
prize  in  the  annual  "Showmanship 
Drive"  this  Fall  for  managers  of  the 
Walter  Reade,  Inc.,  circuit  of  New 
York,  Connecticut  and  New  Jersey, 
TOA's  headquarters  disclosed. 

All  managers  of  the  Reade  organ- 
ization will  compete  in  a  five-week 
drive  from  Sept.  16  to  Oct.  20,  with 
the  Chicago  trip  the  top  award  for 
the  winning  manager  and  his  wife. 
The  award  idea  was  originated  by 
Walter  Reade,  Jr.,  circuit  president. 

George  G.  Kerasotes,  TOA  presi- 
dent, declared  he  was  most  pleased 
that  attendance  at  TOA's  convention 
would  be  awarded  'to  a  theatre  man- 
ager, and  stated  he  hoped  other  cir- 
cuits and  theatres  would  follow  suit. 
The  showmanship  'sessions,  drive-in, 
concessions,  and  other  meetings  at  the 
convention  will  be  of  prime  interest 
for  working  managers  as  well  as  thea- 
tre owners,  he  dedared. 


Seadler  Cites  Value 
Of  Local  Showmanship 

The  importance  of  showmanship  on 
the  local  level  was  emphasized  by  Si 
Seadler,  Eastern  advertising  manager 
of  M-G-M,  in  a  speech  at  the  annual 
meeting  of  Reade  Theatre  managers 
at  their  Oakhurst,  N.  J.  headquarters. 

The  current  rise  in  theatre  business 
"means  new  opportunity,  if  we  grasp 
it,"  Seadler  said.  "It's  time  to  take 
stock,  to  go  right  down  the  list  of  our 
showmanship  activities;  to  ask  our- 
selves: are  we  beating  the  drum  to 
match  the  new  upbeat?  The  business 
is  there  to  get.  It  takes  pictures,  and 
the  industry  has  fine  things  ahead.  It 
takes  enthusiasm  and  never  let  up  on 
that  score.  When  you  have  enthusiasm 
yourself,  you  communicate  it  to  your 
town." 

Upcoming  product  from  all  the  com- 
panies looks  promising,  the  M-G-M 
executive  declared.  He  added  there 
was  "especially  good  news  from  my 
company"  and  cited  "It  Started  with  a 
Kiss,"  "North  by  Northwest,"  "For  the 
First  Time,"  "The  Wreck  of  the  Mary 
Deare,"  and  "Never  So  Few,"  in  ad- 
dition to  the  spectacular  "Ben-Hur." 


Si  Seadler,  Eastern  advertising  manager  for  M-G-M  addressing  the  Walter 
Reade  circuit  manager's  convention  at  Reade  headquarters  at  Oakhurst,  NJ. 
The  occasion  was  the  'kickoff'  for  the  annual  showmanship  drive  conducted  by 
the  Reade  organization.  Left  to  right  are  Edwin  "Pete"  Gage,  executive  vice- 
president;  Walter  Reade,  Jr.,  president;  Seadler;  and  Nick  Schermerhom 
vice-president  and  general  manager  for  theatre  operations.  Seadler  addressed 
the  group  on  the  importance  of  showmanship  at  the  local  theatre  level. 


( Continued  from  page  1 )  j 
20th  Century-Fox,  Universal,  and  \l. 
ner  Bros.  ' 

On  previous  occasions  when  fjl) 
lists  were  compiled  United  Artists  is 
pointed  out  that  at  the  time  the  j  ^ 
ent  management  took  over  in  ]'i 
the  major  companies  had  already  d 
all  of  their  pre-1949  product  to  ;'. 
In  addition  rights  to  many  of  the 
tures  distributed  by  UA,  as  wel 
some  of  those  from  other  compar  e 
have  revered  to  the  original  produ; 
who  then  could  do  with  his  propj 
as  he  pleased.  j 
The  TOA  hst  compiled  at  the  wd 
end  was  as  follows: 

"Affair  in  Monte  Carlo,"  AA,  IfJ 
"The  Snow  Creature,"  UA,  1954;  "'i 
Highwayman,"  AA,  1951;  "The 
sassin,"  UA,  1953;  "The  Cruel  Tovl 
AA,  1956;  "Return  of  Jack  Slade,"  , 
1955;   "African   Queen,"  UA,  19 
"The  Fallen  Idol,"  Selznick,  1949;  "i 
War   with   the   Army,"  Paramoi 
1950;  "The  Beachcomber,"  UA,  19ii 
"Navy  Wife,"  AA,  1956;  "Blossoms^ 
the  Dust,"  M-G-M,  1950;  "Dragc 
Wells   Massacre,"  AA,   1957;  "J;;, 
Slade,"  AA,   1953;  "Caribou'  Tra 
Fox,    1950;    "Jennifer,"    AA,  19i 
"Both  Sides  of  the  Law,"  Univers 
1954;  "Strange  Intruder,"  AA,  19J 
''Clouded  Yellow,"  Columbia,'  191 
"Three  for  Jamie  Dawn,"  AA,  19; 
"The  Big  BluflF,"  UA,  1954;  "Breaki 
the  Sound  Barrier,"  UA,  1953;  "T 
Come  On,"  AA,  1956;  "Yaqui  Drum, 
AA,  1955;  "Little  Kidnappers,"  U 
1954;  "Invasion  of  the  Body  Snatc 
ers,"  AA,  1956;  "Lady  Takes  a  Sailoi 
WB,    1949;    "Cry  Vengeance,"  A 
1954;  "Operation  X,"  Columbia,  195 
"Phantom  from   Space,"   UA,  195 
"Red  Shoes,"  UA,  1951. 


Hitchcock  Plans  Trip 

Alfred  Hitchcock  will  launch  Metro- 
Goldwyn-Mayer's  "North  By  North- 
west" in  three  world  capitals  when  he 
goes  to  Europe  next  month  to  par- 
ticipate in  the  London  opening  of  the 
fihn.  The  producer-director  will  also 
take  part  in  special  promotions  for 
Paris  and  Madrid. 


AIP  'Gladiator'  Kit 

American  International  Pictures 
has  prepared  a  special  advance  pub- 
licity kit  for  its  Colorscope  spectacular 
"Sign  of  the  Gladiator."  The  four- 
page  full-color  outsize  brochure,  a 
part  of  the  kit,  is  being  mailed  na- 
tionally. 


Record  'Hot'  Gross 

( Continued  from  page  1 ) 
president.  Heineman  reported  that  the 
film  amassed  a  combined  gross  of 
$1,209,156  in  130  sub-run  situations 
after  compiling  a  record-setting  gross 
of  $679,578  for  its  16-week  holdover 
engagement  at  Loew's  State  Theatre 
on  Broadway. 

The  Mirisch  Company  film  scored 
a  $123,464  gross  for  four  weeks  at  the 
Loew's  Metropolitan  Theatre  in 
Brooklyn.  Fifty-four  sub-run  circuit 
bookings  during  the  week  of  Aug.  12 
accounted  for  $675,202.  An  addition- 
at  75  sub-circuit  engagements  for  the 
week  of  Aug.  26  produced  $410,490, 
bringing  total  revenues  past  the  $1,- 
000,000  mark. 


M.  J.  Frankovich 

( Continued  from  page  1 ) 
ing  the  company  in  all  production  ai 
tivity  in  England  and  in  Europe,  an 
also  in  coordinating  the  activities  ( 
independent  producers  based  in  Eni 
land  and  on  the  Continent. 

Frankovich,  who  is  also  a  vice-pre< 
ident  of  Columbia  Pictures  Internatior 
al  Corp,  was  named  chairman  of  tli 
board  of  Columbia  Pictures  Ltd.  o 
Great  Britain  and  Ireland  in  Ma) 
1959,  after  serving  as  managing  direc 
tor  since  1955.  He  was  formerly  ai 
independent  film  producer. 

'Sapphire'  U.  S.  Bow 
In  Chicago  Sept.  24 

"Sapphire,"  British  drama  being  rei 
leased  in  the  United  States  by  Uni- 
versal-International, will  have  its 
American  premiere  at  the  Cinestag^ 
Theatre  in  Chicago  on  Thursday,  Sept, 
24,  it  was  announced  by  Henry  Hi 
Martin,  general  sales  manager  of  Uni- 
versal. 

"Sapphire,"  in  Eastman  Color,  was 
produced  for  the  Rank  Organization 
by  Michael  Relph.  The  Sept.  24  date 
at  the  Cinestage  is  a  pre-release  en- 
gagement for  the  film,  which  will  have 
its  regular  American  release  in  Novem- 
ber. 


lesday,  September  8,  1959 


Motion  Picture  Daily 


television  Jqdaif 

fern  Takes  Over  NBC  'Dick  Clark  World  of 
fceo/ffco/  Actmiies      ''^"t  ,^T: 


I  Theatrical  activities  of  the  National 
/oadcasting  Company  have  been 
liaced  under  the  supervision  of  Alfred 
„  Stern,  it  was  announced  by  Robert 
Kintner,  NBC  president.  Stern  will 
,  addition  continue  with  his  duties  as 
/ector  of  international  operations  for 
IBC  and  as  chairman  of  the  board  of 
iiBC  International,  Ltd. 

NBC  currently  has  investments  in 
,number  of  Broadway  theatrical  pro- 

ictions,  and  intends  to  continue  its 
Itivities  in  this  field.  It  is  also  con- 

rting  the  Hudson  Theatre,  which  has 

en  used  as  a  television  studio,  to  a 
(;)dernized  theatrical  house  with  ex- 

nded  seating  capacity. 

I  In  order  to  centralize  management 
;sponsibility  for  other  NBC  enterpris- 

II  which  now  report  to  various  organ- 
tjitional  units,  the  following  additional 
iitivities,  Kintner  announced,  have 
u;o  been  placed  under  Stern's  direc- 
['n:  merchandising  and  licensing  of 
ibsidiary  program  rights  including 
ijsic  publishing,  book  pubhshing,  and 

,  ..[-angements  for  the  sale  of  film  prints 
0  educational  institutions  and  service 
j^anizations. 

(!  Stern  continues  reporting  to  J.  M. 
■Jifi^ord,  executive  vice-president,  ad- 
f  nistration. 


"Dick  Clark's  World  of  Talent"  with 
Dick  Clark  as  host  and  moderator  will 
debut  on  the  ABC  Television  Network 
Sunday,  Sept.  27  (10:30-11  P.M., 
EDT),  sponsored  by  P.  Lorillard  Com- 
pany, it  was  announced  by  William  P. 
Mullen,  ABC  vice-president  in  charge 
of  TV  network  sales.  The  sponsor  is 
represented  by  Lennen  &  Newell,  Inc. 

Jack  E.  Leonard  will  be  a  permanent 
panelist  and  two  additional  guest  pan- 
elists will  I'oin  the  show  each  week. 


Producer  Jack  H.  Har- 
ris, whose  "4-D  Man"  has 
been  acquired  for  U.S. 
and  Canadian  distribu- 
tion by  Universal,  with 
Henry  H.  Martin,  Uni- 
versal general  sales  man- 
ager, as  the  deal  was 
signed  in  New  York. 


ly  (kuh  show  Hearing 
Set  to  Start  Oct.  6 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  7.  -  The 
House  Commerce  Subcommittee  on 
Legislative  Oversight  said  it  would 
start  hearings  Oct.  6  on  charges  of 
"rigged"  TV  quiz  shows. 

Chairman  Harris  (D.,  Ark.)  said 
the  subcommittee  hoped  to  complete 
the  hearings  in  a  week,  working  morn- 
ing and  afternoon  if  necessary.  The 
subcommittee  staff  has  been  studying 
minutes  of  a  New  York  Grand  Jury 
that  investigated  the  quiz  shows  earlier 
this  year. 


'High  School  Bride'  Seen 
Top  Hit  to  Date  for  AIP 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  7.-On  the 
basis  of  box-office  reports  from  seven 
key  cities  where  it  has  opened,  "Diary 
of  a  High  School  Bride"  will  have  the 
highest  domestic  gross  in  American  In- 
ternational Pictures  history,  it  is  re- 
ported by  general  sales  manager  Leon 
P.  Blender.  The  new  AIP  release  al- 
ready has  broken  earlier  records  set 
by  the  company's  "Horrors  of  the 
Black  Museum,"  exceeding  its  pred- 
ecessor's take  by  as  much  as  300  per 
cent. 

In  Scranton  "Diary  of  a  High  School 


'4-D  Man'  Deal 

( Continued  from  page  1 ) 
Jack  H.  Harris,  it  was  announced  by 
Henry  H.  Martin,  general  sales  man- 
ager of  Universal.  A  late  Fall  release 
is  planned  for  the  film. 

"Four-D  Man"  is  a  Fairview  Pro- 
duction starring  Robert  Lansing,  Lee 
Merriweather,  a  former  "Miss  Amer- 
ica" and  James  Congdon.  An  all-out 
promotional  campaign  will  be  de- 
veloped. 


Bride"  grossed  $2246  against  $754  for 
"Horrors."  "High  School  Bride"  set 
new  records  in  Kansas  City  v.'ith 
$13,948,  breaking  the  earher  record 
of   $12,368   set   by  "Horrors." 


A  BUYING  MISSION 

FILM  IMPORT  KO-OPERATIEF  BEPERK 
Pretoria  South  Africa 

Arrived  by  Comet  today  from  England  where  several 
important  films  have  been  bought  for  distribution  in 
South  Africa  Pieter  J.  du  Plessis,  managing  director, 
accompanied  by  two  other  directors  Cyril  Murley  and 
Kotie  van  Schalwyk  to  study  the  American  market. 

Enquiries: 

c/o  American  &  Foreign  Trade  Corporation 

225  West  34th  Street 

or 

Hotel  Astor. 


t*  VIRGINIA  BAKER  •  WES  AODY 
ROBERT  CORNTHWAITE 


Dtrecledby 


'THE! 

Produced  by  MICHAa  CARRERAS  .  A  SEVEN  ARTS-HAMMER  PRODUCTION 


ROBERT  ALDRICH  "^^^''^  ^^^^  ^^^^  m phoenix  t, lawrence  p  bachmann 


40*  Anniversary  / 1919-1959 


i 


NOW  DATIHG  FOR  GENERAL  RELEASE  IN  SEPTEMBER! 


OP 


OL.  86,  NO.  49 


NEW  YORK,  U.S.A.,  WEDNESDAY,  SEPTEMBER  9,  1959 


TEN  CENTS 


Yxpires  Sept.  26 

iritish  Pact 
Talk  Details 
I^Vre  Unsettled 


ohnston  Cancels  Previous 
ians  for  Khrushchev  Visit 


For  the  first  time  since  their  incep- 
m  some  15  years  ago,  arrangements 
the  annual  renegotiation  of  the 
faglo-U.S.  film  remittance  agreement 
le  unsettled  within  a  few  weeks  of  the 
Iheduled  expiration  of  the  current 

kt. 

The  situation  is  a  direct  result  of  the 
Ijpending  visit  to  the  U.S.  of  Soviet 
fremier  Nikita  Khrushchev. 

Eric  Johnston,  Motion  Pictm-e  Ex- 
IjDrt  Ass'n.  president,  had  made  plans 
leave  here  for  London  tomorrow 
id  to  open  talks  with  officials  of  the 
{Continued  on  page  2) 


hea  Heads  704  Forum 
)n  Product  at  Chicago 

Gerald  J.  Shea,  president  of  Shea 
nterprises  and  Jamestown  Amuse- 
nent  Company,  will  be  chairman  of 
le  product  forum  to  be  staged  Nov. 
I  as  one  of  the  highlights  of  the 
ith  annual  convention  and  trade 
low  of  Theatre  Owners  of  America 

the  Hotel  Sherman,  Chicago,  pres- 
lent  George  G.  Kerasotes  announced 
j3sterday. 

Kerasotes  said  that  with  quality  and 
Wantity  of  forthcoming  films  one  of 
;ie  biggest  problems  facing  exhibi- 
{Continued  on  page  4) 


'Ben-ffur'  'Sneot'  Preview  Held  in  Denver; 
Exceptional  Audience  Reaction  Reported 

special  to  THE  DAILY 

DENVER,  Sept.  8.-Motion  picture  history  was  made  in  Denver  last  night. 
An  audience  that  filled  the  Center  Theatre  here  witnessed  the  world's  first 
public  screening  of  Metro-Goldwyn-Mayer's  $15,000,000  production  of  "Ben- 
Hur"  and  sat  in  rapt,  awed  attention  for  nearly  four  hours  as  the  costliest 
motion  picture  ever  made  was  revealed.  The  performance  climaxed  more  than 
five  years  of  preparation  and  production.  The  screening  was  a  Hollywood 
"sneak  preview"  1,000  miles  from  Hollywood. 

Word  that  the  picture  would  be  "Ben-Hur"  leaked  out  and  the  theatre  was 
besieged  by  a  typical  American  audience.  The  famous  chariot  race  and  the 
exciting  sea  battle  of  the  General  Lew  Wallace  story  were  applauded  and  the 
religious  episodes  of  the  novel  had  an  effect  on  the  audience  never  before 
experienced  in  a  motion  picture  theatre. 

Executives  of  M-G-M  from  New  York  and  Hollywood  flew  here  for  the 
performance.  The  group  from  New  York  was  headed  by  Joseph  R.  Vogel, 
president  of  Loew  s,  Inc.  Sol  C.  Siegel,  production  head  of  M-G-M  studios, 
and  William  Wyler,  director  of  "Ben-Hur,"  were  present  from  Hollywood. 

The  enthusiastic  reception  by  the  Denver  preview  audience  assures  a  mid- 
November  world-premiere  of  "Ben-Hur"  at  Loew's  New  State  Theatre,  New 
York  City,  where  it  will  be  presented  as  a  reserved  seat,  road-show  attraction. 


British  GuUd  Would 
Sack  WGA  Strike  Action 

From  THE  DAILY  Bureau 

LONDON,  Sept.  8.  -  The  British 
elevision  and  Screenwriters  Guild 
needed  to  an  appeal  from  the  Writ- 
es Guild  of  America  to  support  the 
itter's  impending  strike  action  against 
{Continued  on  page  4) 


Mich.  Allied  Schedules 
40th  Annual  Convention 

special  to  THE  DAILY 

DETROIT,  Sept.  8.  -  The  40th 
annual  convention  of  Allied  Theatres 
of  Michigan  Inc.  will  take  place  Sept. 
23  and  24  at  the  Hotels  Sheraton 
Cadillac  and  Statler  here,  and  there 
{Continued  on  page  4) 

Stulber  Gets  New 
Columbia  Contract 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  8.  -  Gordon 
Stulber,  assistant  secretary  of  Colum- 
bia Pictures  and  executives  assistant 
to  vice-president  B.  B.  Kahane,  has 
{Continued  on  page  4) 


Nathanson  Starts  Global 
Tour  for  U.A.  Today 

Morton  Nathanson,  United  Artists 
Director  of  International  advertising 
and  publicity,  will  leave  here  today 
for  London  on  the  first  leg  of  an 
{Continued  on  page  2) 


'Blue  Laws'  Decision 
Up  to  S.  C.  Supreme  Ct. 

special  to  THE  DAILY 
SPARTANBURG,  S.  C,  Sept.  8.-A 
three-judge  Federal  Court  in  Colum- 
bia, S.C.,  today  ruled  that  pending  a 
decision  by  the  state  Supreme  Court 
on  the  applicability  of  section  64-1  of 
{Continued  on  page  4) 


Industrial  Enterprises  Buys  Bonded 
Film  Units;  Ross,  Others  Continue 

Industrial  Enterprises,  Inc.  has  purchased  for  an  undisclosed  cash  sum  the 
operating  assets  and  business  of  Bonded  Film  Storage  Co.,  Inc.,  Bonded  TV 
Film  Service,  Inc.,  and  affiliated  companies,  said  to  be  the  largest  film  service 
operation  in  the  country,  Walter  E. 


Bronston,  president  of  Industrial  En 
terprises,  announced  yesterday. 

The  newly  acquired  company  will 
be  operated  as  the  Bonded  Services 
Division    of    Industrial  Enterprises. 


Chester  M.  Ross,  president  of  Bonded 
Film  Storage  Co.,  will  serve  as  pres- 
ident of  the  new  division.  He  will  also 
be  a  vice-president  of  Industrial  En- 
{Continued  on  page  2) 


In  Congress 

Some  Industry 
Bills  Go  Over 
To  Next  Year 


Result  of  Rush  to  Adjourn; 
Few  New  Laws  Affect  Films 


By  J.  A.  OTTEN 

WASHINGTON,  Sept.  8.-Half-a- 
dozen  or  more  bills  of  major  or  minor 
interest  to  the  motion  picture  industry 
will  be  pushed  ofl:  until  next  year  by 
the  Congress  now  rushing  to  adjourn. 

By  and  large,  this  has  been  a  session 
devoid  of  much  accomplishment  af- 
fecting the  industry.  Probably  the  ma- 
jor step  was  Congressional  agreement 
that  the  Federal  Communications 
Commission  could  go  ahead  and  ac- 
cept applications  for  limited  testing  of 
toll  television.  So  far,  however,  the 
FCC  has  not  received  any  applications 
for  tests. 

Considerable  interest  was  focused 
on  Allied  States  Association's  attempt 
{Continued  on  page  4) 


Johnston,  Skouras  Host 
Khrushchev  Trade  Lunch 

Motion  Picture  Association  presi- 
dent Eric  Johnston  will  host  a  lunch 
for  Soviet  Premier  Khrushchev  at  the 
20th  Century-Fox  studios  in  Holly- 
wood on  September  19. 

The  lunch  will  come  during  a  tour 
of  the  studios  by  Khrushchev,  and 
Fox  president  Spyros  Skouras  and  stu- 
dio head  Buddy  Adler  will  serve  as 
co-hosts  with  Johnston.  Top  industry 
officials  from  both  Coasts  have  been 
invited  to  attend. 

Johnston  was  a  guest  at  Khrush- 
chev's home  during  a  visit  to  the 
Soviet  earlier  this  year.  Skouras  at- 
tended the  opening  of  the  American 
trade  fair  and  exhibit  in  Moscow  in 
July. 


ROCK  HUDSON -DORIS  DAY 


ONeM*ScoP£ 


2 


Motion  Picture  Daily 


1 

Wednesday,  September  9, 


PEHSDML 

MEIVTIDIV 


A  f ILTOX  E.  PICKMAX,  who  re- 
'  ^  signed  recentl\-  as  general  man- 
ager of  the  Samuel  Goldw^Ti  Studios, 
has  aixiveKl  in  New  York  for  confer- 
ences with  production  and  distribu- 
tion executi\es  prior  to  lea\"ing  for 
London  at  the  weekend  on  a  similar 
mL<;sion. 

• 

Milton  II.\ck:mii.,  Uni\'ersal  Pic- 
tures and  Decca  Records  president, 
and  his  wife,  \'mAX  Blaixe,  have  ar- 
rived in  London  for  a  ^-isit  through  the 
remainder  of  the  week. 

• 

Phil  Gerard,  Universal  Eastern 
pubhcit]*-  manager,  and  his  wife,  Lil- 
LL\x  Gerard,  manager  of  the  Paris 
Theatre  here,  will  return  to  New  York 
from  a  European  vacation  on  Friday 
aboard  the  Liberie. 

Edward  Morey,  Alhed  Artists  \dce- 
president,  is  in  HoUvwood  from  New 
\ork  to  attend  conferences  with  pres- 
ident Ste\-e  Broidy  and  executive 
\ice-president  and  treasurer,  George 
BrRRows.  He  will  also  attend  today's 
c-ompany  board  meeting. 

• 

Leon  Roth,  \ice-president  of  the 
Mirisch  Co.,  is  scheduled  to  arrive 
here  today  from  HoUj-vvood. 

• 

Fred  Ztnnexlcnn,  director  of  "The 
Nun's  Stor\-,"  will  arri\e  here  today 
from  London,  ^ia  B.O.A.C. 

• 

M.VRTTS"  Rackcv,  independent  pro- 
ducer, left  here  vesterdav  for  London, 
Nia  B.O.A.C. 

• 

.\rthub  Horxblow,  Jr.,  is  in  Holly- 
wood from  New  York,  for  a  series  of 
conferences  with  Columbia  studio  of- 
ficials. 

Harold  Levto,  treasurer  of  ATA 
Trading  Corp.,  will  leave  here  today 
for  Schenectadv. 


Consolidated  Court 
Order  Is  Modified 

special  to  THE  DAILY 

\MLMLNGT0N,  Del.,  Sept.  8.- 
Chief  Judge  Caleb  M.  Wright  of  the 
U.S.  District  Court  here  has  appro\  ed 
a  modification  of  his  temporan,-  re- 
straining order  issue  Aug.  .31  regard- 
ing the  sale  of  assets  of  Consohdated 
.\musement  Company,  Ltd.,  an  Hawai- 
an  corporation. 

This  was  done  in  agreement  with  at- 
torneys in\'ol\  ed  in  the  case  so  that 
sale  of  assets  scheduled  to  take  place 
in  Haw  aii  late  last  week  could  be  met 
without  restraints  pro\ided  in  the 
original  order.  The  order  was  appro\'ed 
effective  to  coincide  with  tJie  sale 
hom-  in  Hawaii. 

Modification  of  the  order  was  such 
that  the  only  restraint  imposed  upon 
Hialand  Development  Corporation,  a 
defendant,  is  that  no  monies  received 
by  it  from  the  sale  of  anv  assets  ac- 
quired from  Consolidated  shall  be 
distributed  to  the  stockholders  of  Hia- 
land except  that  covering  salaries  for 
employes. 


Bonded  Film 


British  Pact 


Att:  ALL  THEATRES 

...it  s  SCREEn 
TimE!  P 

NATIONAL  SCREEN'S  R 
BIG  NEW  PROMOTIONAL  5 
BUSINESS  BUILDER  g 

^Win,  copy  available  at  your  0 

NATIONAL  SCREEN  EXCHANGE 


( Continued  from  page  1 ) 
British  Board  of  Trade  there  on  a  one- 
year  extension  of  the  present  agree- 
ment next  Monday. 

Then  the  Khrushchev  ^isit  was  an- 
nounced and  it  was  suggested  that 
Johnston,  socially  beholden  to  the 
So\iet's  head  man  whose  hospitahtj- 
he  had  accepted  in  Russia  last  spring, 
should  be  here  and  repay  his  obHga- 
tion.  Thus  Johnston,  SpyTos  Skouras 
and  Buddy  Adler  wiU  be  host  to  the 
Kremhn's  top  man  at  a  luncheon  at  the 
20th-Fox  studios. 

Consequently,  Johnston  has  had  to 
call  ofF  iiis  European  trip,  which  also 
was  to  have  included  talks  on  new  fihn 
agreements  with  France  and  West 
Germany. 

The  British  pact  is  scheduled  to  ex- 
pire Sept.  26.  Yesterdav,  MPEA  o£B- 
cials  said  that  Johnston' would  not  be 
leaving  for  Europe  before  October. 
They  could  not  say  whether  the  ex- 
piring agreement  could  be  renewed 
by  an  exchange  of  letters;  whether 
some  other  MPEA  officials  would  con- 
duct the  talks  in  London  in  Johnston's 
stead,  or  whether  the  British  officials 
would  be  asked  to  come  to  Washing- 
ton, as  they  ha\'e  done  on  sev  eral  pre- 
vious occasions. 

In  any  event,  once  it  is  decided  who 
will  conduct  the  talks  for  the  American 
industry,  where  and  when,  no  difficul- 
ties in  gaining  a  one-year  extension  of 
the  present  agreement  is  expected.  It 
provides  for  a  basic  S17  millions  of  re- 
mittances unconditionally;  a  bonus  of 
one-third  of  tlie  American  investment 
in  production  in  British  during  the 
year,  with  the  balance  available  for 
specified  permitted  uses  in  that  coun- 
trv. 


(Continued  from  page  1 ) 
terprises  and  a  member  of  its  opera- 
tions board.  Other  officers  and  per- 
sonnel of  the  Bonded  companies  will 
continue  in  their  present  capacities,  it 
was  pointed  out. 

Ross,  in  commenting  on  the  ac- 
quisition of  the  Bonded  companies  by 
Industrial,  pointed  out  that  this  would 
give  the  company  broader  oppor- 
tunities to  service  its  chents  and  that 
there  would  be  no  change  in  any  of 
Bonded's  operating  practices. 

Bronston  revealed  that  Bonded 
sales  in  its  varied  activities  showed 
constant  increases  each  year.  Sales 
for  the  first  six  months  of  1959,  he 
added,  are  running  about  10  per  cent 
ahead  of  the  comparable  period  last 
year,  with  a  commensurate  increase 
in  profits. 

Bonded  presently  owns  and  op- 
erates sLx  warehouses  equipped  with 
fireproof  vaults  for  the  storage  of 
motion  picture  and  television  film  as 
well  as  video  tape.  Three  of  them  are 
located  in  Long  Island  Citv',  one  in 
Manliattan,  one  in  Fort  Lee,  New 
Jersey,  and  one  in  Bound  Brook,  New 
Jersey.  In  addition,  offices  are  main- 
tained in  New  York,  Chicago  and  Los 
Angeles.  In  addition  to  its  storage 
activ  ities.  Bonded  provides  every  film 
handhng  service  except  laboratory 
work  for  the  television  industry,  ad- 
vertising agencies,  television  stations, 
and  motion  picture  industry. 

Bronston  pointed  out  that  the  ac- 
quisition of  Bonded  marks  the  entr>' 
of  Industrial  Enterprises  into  a  fifth 
area  of  activity,  the  purely  service 
field.  It  is  now  active  in  the  following 
fields:  (1)  transportation  through 
Fleet  Carrier  Corporation;  (2)  heavy 
industry  through.  Milwaukee  Crane 
and  \^incennes  Steel  divisions;  (3) 
hght  manufacturing  through  United 
Specialties,  Mitchell  Specialty,  NoVo 
and  Philadelphia  Hoist  divisions;  (4) 
consumer  products  through  the  Pen- 
nant division. 


LETTERS 

TO  THE  EDITOF 


Sir: 

Except  for  the  words  "We  Tlv-n 
You,"  words  fail  us  as  we  try  to  ll 
you  how  deep  is  our  gratitude  to  - 1 
and  your  editors  for  the  salutes  in ' ; 
Motion  Picture  Daily  and  the  A ' 
tion  Picture  Herald. 

The  congratulations  your  expressi 
have  evoked  from  aU  over  the  wo 
are  trying  on  our  modesty. 

However,  with  all  due  humility, 
U.S  say  that  we  only  wish  we  were  h 
the  man  you  lauded  and  honored. 

We  want  you  to  understand  that 
accept  the  salute  as  not  only  celebr 
ing  the  completion  of  our  forty  ye 
in  motion  pictures  but  as  a  tribi 
to  our  hard-working  co-workers,  vvil 
out  whose  efforts  anything  we  have  ; 
complished  would  have  been  imp. 
sible. 

From  the  Reeks  unto  the  tliird  gt 
eratien  and  the  entire  Movietone  Ne 
staff,  thanks  again. 

Sincere 
EDMUND  REl 
Editor,  Movietone' 


Nathanson  Tour 

( Continued  from  page  1 ) 
around-the-world  swing  of  the  co: 
pany's  overseas  offices. 

His  itinerary  will  include  all  I' 
foreign  cities  where  Stanley  Kram.e: 
"On  The  Beach"  will  have  its  simi 
taneous  world  premiere  Dec.  1 
Nathanson's  schedule  also  will  cov 
the  13  foreign  cities  where  Edwa; 
Small's  "Solomon  and  Sheba"  vv 
play  its  first  engagements  in  Sup 
Technirama  70. 


Although  Johnston  said  some  time 
age  he  would  ask  for  free  convertibility 
of  all  sterling  earnings  this  year,  only 
one  other  issue  is  known  to  be  at  stake 
in  the  upcoming  negotiations.  That  in- 
volves sterhng  acquired  outside  of 
Britain  and  transferred  to  London.  The 
American  industry  takes  the  position 
that  present  British  law  permits  such 
sterhng  to  be  converted  into  dollars 
and  want  a  stipulation  to  that  effect  in- 
serted in  the  fihn  agreement. 

Richmond  to  MGM 

HOLLYWOOD,  Sept.  8.-Ted  Rich- 
mond, who  was  a  partner  with  the  late 
TvTone  Power  under  their  Copa  Pro- 
ductions baimer,  and  produced  UA's 
"Solomon  and  Sheba,"  has  been  signed 
by  M-G-M  to  hehn  his  Ted  Richmond 
Productions,  first  of  which  will  be  pro- 
duced in  Spain. 


COMET  4! 

(pure  jet ! ) 

"IS":  MONARCH 

(de  Lnxe  and  First  Class  only) 

NIGHTLY 

(leaves  New  York  at  9  p.  m.) 

destination:  LONDON! 


reservations  through  your  Travel  Agent  oi 

BRITISH  OVERSEAS  AIRWAYS  CORPORATION 

FUghts  from  New  York,  Boston,  Chicago, 
Detroit,  San  Francisco,  Montreal.  Offices  also 
in  Atlanta,  Dallas,  Los  Angeles,  Miami,  Phi: 
adelphia,  Pittsburgh.  Washington,  Vancouvei 
Winnipeg,  Toronto. 


S^BiF^SiM^f^^^i^^^'^^  FX^^r  g,.Ivers  Managing  Editor;  Richard  Gertner.  News  Editor;  Herbert  V.  Fecke. 

Bear  St  S'es^r^  u  re  \V  '"^H  ^^vv' r^"  ^1^°='  Manager;  Telephone  HOUywood  "  >145  \\^sWt^^^^  T  a"  Ot.^^^'^'J  ^'^^^  Herman,  Vincent  Canby,  Eastern  Editors.  Holl,-: 
^ctarfbaqV  f-  1^  ^"'^'^^  Bumup,  Manager:  /eter  Burnup,  i^tor-   W  llia^  p"f  ™V  J'  \Otten    National  Press  Club,  Washington,  D.  C;  London  Bureau,  4, 

Table  aHdr«=-  "0^f^^^^^^  ^^.^P?  .,S\t^rday5,  Suiidays  and  holidays,  by  Qu  ilev  Pub'lishine  C^^mm^^  principal  capitals  of  the  world.   Mo  ioi. 

\- ce  Prei^denV.  l2"  ?  Pr;Hv        ^"l^  Quigley,  President;  Martin  QuigW.    Jr      vice  P?esid^^^  S^xth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3100 

s  a         rn  ;V  Mrf/;  P^.  -'  Other  Quigley  Publications:  Motion   Picture   HeVald     Pette-  T^' .  /'t,  ^""""T?"/    ^ '""P'-esident    and    Treasurer;    Raymond  Gallagher. 


FOR  THAT  TICKET- BUYING 
YOUTH  AUDIENCE! 


Presents 


When  young  rebels  go 
bad!  Powerhouse  drama 
of  these  times.  Anything 
goes  in  "GIRLS  TOWN," 
last  stop  on  the  road 
to  nowhere! 


Starring 


IL 


And 

Introducing 

HEAR  HIM  SING; 
"Lonely  Boy,"  "A  Time  To  Cry 
and  the  rocking  title  song 


CATHY  CROSBY  GIGI  PERREAU  ■  ELINOR  DONAHUE 
GLORIA  TALBOTT  •  c„,s,„SHEILAH  GRAHAM  •  JIM  MITCHUM 
DICK  CONTINO  •  HAROLD  LLOYDJR.  •  CHARLES  CHAPLIN.JR. 


THE  PLATTERS  Screen  Play  by  ROBERT  SMITH  •  story b. 


ROBERT  HARDY  ANDREWS  •  Directed 


*  CHARLES  HAAS 


4 


Motion  Picture  Daily 


Wednesday,  September  9,  lijc 


Three  Day  WOMPI  Meet  Industry  Bills  Postponed 

Opens  Friday  in  Fla, 


Special  to  THE  DAILY 

JACKSONVILLE,  Fla.,  Sept.  8.  - 
Delegates  from  ten  film  centers  in  tlie 
U.S.  and  one  in  Canada  will  assemble 
at  the  Robert  Meyer  Hotel  here  Fri- 
day for  the  annual  convention  of  the 
Women  of  the  Motion  Picture  In- 
dustry. 

The  WOMPI,  whose  object  is  to 
provide  social  and  charitable  services 
for  female  film  employees  and  at  the 
same  time  cooperate  in  all  projects 
for  the  industry  good,  will  hold  a 
three-day  session.  The  local  chapter, 
with  full  assistance  from  the  city,  has 
arranged  a  full  series  of  parties,  lunch- 
eons and  sight-seeing  trips. 

President  Gene  Barnett,  of  New 
Orleans,  will  lead  the  sessions. 
WOMPI  delegates  will  attend  from 
Toronto,  St.  Louis,  Atlanta,  Charlotte, 
Dallas,  New  Orleans,  Denver,  Kansas 
City,  Des  Moines,  Memphis  and  Jack- 
sonville. 


Mich.  Allied  Meet 

( Continued  from  page  1 ) 

will  be  a  Variety  Club  theatre  party. 
Events  include:  luncheons  and  cock- 
tail parties,  night  club  dinner  dance, 
equipment  seminar  with  demonstra- 
tions of  latest  developments,  show- 
manship session  with  award  of  solid 
silver  and  marble  trophy,  as  well  as  a 
trophy  to  exhibitor  giving  the  best 
business  building  suggestions,  award- 
ed by  Lee  Artos  of  Electro  Carbons. 

Distributors  will  give  Allied  mem- 
bers a  preview  of  forthcoming  prod- 
uct. 

Cost  of  the  two-day-and-night 
convention  will  be  $15  per  person  or 
$2.5  per  couple  plus  hotel  reserva- 
tion. 


Mrs.  Sadie  Halper,  64, 
Sister  of  Warners,  Dies 

HOLLYWOOD,  Sept.  8.  -  Mrs. 
Sadie  Warner  Halper,  sister  of  film 
executives  Jack  L.  and  Albert  Warner, 
died  here  yesterday  at  Cedars  of 
Lebanon  Hospital. 

The  widow  of  Louis  J.  Halper,  her 
age  was  64.  Mrs.  Halper  was  an  or- 
ganizer and  first  president  of  the 
Cedars  of  Lebanon  Hospital  Coor- 
dinating Council,  a  founder  of  the 
Helping  Hand  Society  and  a  member 
of  the  Council  of  Jewish  Women. 


Paul  Gusdanovic  Dead 

CLEVELAND,  Sept.  8.  -  Paul 
Gusdanovic,  a  pioneer  theatre  owner 
in  this  city,  died  at  the  weekend  after 
a  long  illness.  He  was  in  his  late 
.seventies,  and  is  survived  by  his  wife, 
Caroline,  and  four  daughters. 


THE  NEW  PETITE  ROOM  WITH  COLOR  TV 

available  for 

"SUMMIT  SESSIONS" 

THE 


unu  mm 


LUNCHEON  •  COCKTAILS 
DINNER  .  AITER-THEATRE 


( Continued 
to  get  the  Senate  Judiciary  subcommit- 
tee on  Anti-trust  Policy  to  hold  hear- 
ings on  Allied's  complaints  against 
major  distributors  and  the  Justice  De- 
partment. The  subcommittee  finally 
refused,  arguing  it  would  be  a  repeti- 
tion of  the  earlier  Senate  Small  Busi- 
ness Committee  hearings,  and  Allied 
reportedly  is  trying  to  decide  on  which 
other  congressional  committee  it 
should  press  for  hearings  next  year. 

See  More  SEA  Funds 

Congress  did  complete  action  on 
legislation  limiting  the  rights  of  states 
to  tax  the  income  of  out-of-state  com- 
panies and  exempting  radio  and  TV 
news  shows  from  the  "equal  time" 
provisions  of  the  Federal  Communica- 
tions law.  A  bill  giving  the  Small  Busi- 
ness Administration  more  money  for 
business  loans  is  certain  to  pass  before 
Congress  quits,  but  this  involves  no 
basic  liberalization  of  SBA  lending 
policies. 

The  industry  lost  an  attempt  to  get 
more  money  for  the  Information  Media 
Guaranty  program,  under  which  the 
government  guarantees  fihn  distribu- 
tors convertibility  of  their  earnings  in 
certain  foreign  countries. 

One  of  the  major  items  on  the  agen- 
da for  next  year  will  certainly  be  a 
Democratic  attempt  to  extend  coverage 
of  the  Federal  minimum  wage  law  to 
theatres  and  other  retail  and  service 
firms.  A  Senate  Labor  subcommittee 
approved  a  sweeping  extension  bill, 
but  Senator  Kermedy  (D.,  Mass.), 
its  main  backer,  got  bogged  down  in 


from  page  1 ) 

work  on  the  labor  reform  bill  and  let 
the  minimum  wage  matter  slide.  He 
promises  to  push  it  hard  next  year. 

Further  hearings  can  be  expected  in 
the  Senate  on  broad  constitutional 
amendments  aimed  at  bolstering  state 
censorship  laws.  A  California  Repub- 
lican congressman  also  promises  to 
push  ahead  with  his  resolution  which 
would  have  Congress  call  on  the  in- 
dustry to  do  a  better  job  of  policing 
the  films  it  sends  abroad. 

Film  distributors  will  likely  con- 
tinue to  seek  legislation  giving  them 
some  $2,000,000  for  rental  income  lost 
in  the  Philippines  when  Japanese 
forces  seized  the  American  films  there 
in  World  War  II.  The  House  will  pass 
and  there  will  be  a  strong  push  for 
Senate  action  on  a  bill  that  will  sub- 
stantially ease  taxes  on  income  earned 
overseas  by  American  companies. 

Action  on  Pay-TV 

House  Commerce  Committee  chair- 
man Harris  (D.,  Ark.)  hopes  to  have 
committee  action  on  his  bill  to  give 
the  FCC  authority  to  control  wire  pay 
television.  There'll  be  a  strong  push 
for  action  on  two  bills  to  give  the 
Justice  Department  more  anti-trust 
power— one  to  require  large  firms  to 
give  advance  notice  of  merger  plans, 
and  the  other  giving  the  anti-trust  di- 
vision broad  power  to  get  evidence 
in  investigations  looking  toward  civil 
anti-trust  suits. 

So  far,  there's  been  little  interest  in 
bills  aimed  at  curbing  overseas  film 
and  sound  track  production. 


Work  On  New  Loew  l 
Columbia  Starts  Soon 

From  THE  DAILY  Bureau  ' 

WASHINGTON,  Sept.  8.  -  V.  k 
will  start  next  week  looking  tow  j 
the  first  completely  newily-constru(  1 
theatre  in  the  narion's  capital  si 
1951. 

Orville  Crouch,  Loew's  eastern  c 
sion  manager,  said  demolition  of 
70-year-old  Loew's  Columbia  wc 
start  September  17,  to  clear  the  \ 
for  a  $1,000,000  completely  mod 
theatre  tagged  for  completion  e: 
next  year. 

Like  NYC  State 

The  construction  is  part  of 
Loew's  Theatres,  Inc.,  expansion  : 
remodeling  program,  instituted 
president  Eugene  Picker,  Crouch  s; 
Picker  said  the  new  Washington  th 
tre,  to  be  called  Loew's  New  Coli 
bia,  would  have  many  of  the  sa 
facilities  incorporated  in  the  c 
verted  Loew's  State  Theatre  in  N 
York  City.  The  new  theatre  will  h; 
1,150  "easy-chair"  lounger  ses 
spaced  41  inches  between  rows  a 
staggered  to  permit  unobstrucS 
viewing.  All-purpose  Phillips-Toc 
AO  projectors  will  permit  presentati 
of  all  large-screen  films  from  70in 
down  to  the  normal  35mm.,  and  t 
sound  system  will  feature  six-chann 
stereophonic  sound  equipment  inch 
ing  built-in  "surround"  speakers. 


I.Ce«t  SIu>w  'Sales'  gluC  LrWS 


BALTIMORE,  Sept.  8.  -  Allied 
Motion  Picture  Theatre  Owners  of 
Maryland  is  in  the  process  of  com- 
pleting a  plan  to  offer  a  "One  Cent 
Ticket  Sale"  among  neighborhood 
houses.  It  would  be  in  effect  each 
Thursday  during  October  when  the 
purchase  of  an  adult  ticket  shall  in- 
clude the  second  ticket  for  one  cent; 
the  same  applying  to  children's  ad- 
missions. 


Stulber  Contract 

( Continued  from  page  1 ) 
been  given  a  new  long-term  contract 
by  the  company,  it  was  announced 
today  by  Samuel  J.  Briskin,  Colum- 
bia's vice-president  in  charge  of  stu- 
dio operations. 

Stulber's  new  contract  replaces  a 
pact  negotiated  last  year  which  still 
has  three  years  to  run.  Under  terms 
of  the  new  contract,  his  responsibili- 
ties will  be  considerably  expanded. 

British  Guild 

( Continued  from  page  1 ) 
55  independent  Hollywood  producers. 

The  British  guild  cabled,  "We  are 
behind  you  all  the  way,"  and  advised 
its  members  not  to  work  for  the  Amer- 
ican companies  involved  in  the  strike 
action.  However,  none  of  the  latter 
are  currently  in  production  here. 


( Continued  from  page  1 ) 
the  code  of  laws  of  the  state  to  the 
showing  of  motion  pictures  on  Sunday, 
"this  court  is  of  the  opinion  that  it 
should  obstain  from  further  exercising 
its  jurisdiction  in  this  case  until' such 
time  as  the  Supreme  Court  of  South 
Carolina  has  passed  up  such  question." 

The  Court,  made  up  of  presiding 
judges  Clement  F.  Haynsworth,  C.  C. 
Wyche  and  George  Bell  Timmerman, 
stated,  however,  that  "jurisdiction  of 
this  action  is  retained  until  such  time 
as  this  question  has  been  passed  by 
the  Supreme  Court  of  South  Carolina 
and  in  the  meantime  the  temporary 
restraining  order  hereto  issued  by 
United  States  District  Judge  C.  C. 
Wyche  in  this  case  is  dissolved  ten 
days  from  this  order." 

Defendants  in  the  Sunday  openings 
case,  which  lists  numerous  South  Caro- 
lina film  theatres  as  plaintiffs,  are  ex- 
pected to  abide  by  the  decision  of  the 
three-judge  court  and  allow  movies  to 
continue  in  Spartanburg,  Greenville, 
Cherokee,  Greenwood,  Anderson,  and 
Darlington  counties  on  the  Sabbath 
until  the  matter  is  adjudicated  in  the 
South  Carolina  Supreme  Court.  The 
200-year-old  statute,  written  during 
Colonial  days,  specifically  bans  such 
out-moded  practices  as  bear-baiting, 
but  attorney-general  Dan  McLeod  says 
it  covers  moving  pictures. 


Shea  Heads  Forum 

(Continued  from  page  1 ) 
tion  invitations  have  been  extendi 
to  the  sales  managers  of  all  the  maj 
distributing  companies  to  take  pa 
in  the  forum,  which  will  be  know 
as  "A  Word  from  Distribution." 

Shea,  who  is  also  one  of  the  thri 
co-chairmen  for  the  convention,  w 
preside  at  the  session,  at  which  it 
expected  the  sales  managers  will  ou 
line  the  product  their  companies 
scheduled  for  release  for  the  follov 
ing  12  months. 


5  Started,  30  in  Worl 
In  Hollywood  Studios 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  8.  -  Fiv 
pictures  started  in  production  lai 
week,  and  four  were  completed,  mak 
ing  a  total  of  30  pictures  before  th 
cameras.  S 

Started  were:  "The  Hypnotic  Eye 
Allied  Artists;  "The  Day  The  Ban) 
of  England  Was  Robbed,"  a  Metro 
Goldwyn-Mayer  production  shootin| 
in  London;  "Alamo,"  a  Batjac  Produc 
tion,  and  "Elmer  Gantry"  for  Unite^ 
Artists  release;  "Invasion  of  Mars,"  i 
SINO  Production,  independent  feature 
in  Eastman  color. 

Completed  were:  "Who  Was  Thai 
Lady?"  (Ansark-Sidney  productior 
for  Columbia  release;  "Hound  Do, 
Man"  (Company  of  Artists  producj 
tion)  for  20th  Century-Fox;  "Thi 
Fugitive  Kind"  (Jurow-Shepherd-Pen , 
nebaker  production),  and  "A  Terribly 
Beauty"  (Cineman  production),  the' 
latter  two  for  United  Artists  release, 


STOP  'EM  IN  THEIR 

TRACKS 


THAT'S  WHAT  TRAILERS  DO! 

People  on  the  move... searching 
for  entertainment.  Tell  them  they 
need  go  no  further  than  YOUR 
theatre  to  find  what  they're 
looking  for. 

TRAILERS  STOP  YOUR  AUDI- 
ENCE RIGHT  WHERE  THEY  SIT 
...IN  YOUR  THEATRE! 


\J  PRIZf  BBBY  O, 


'  Of  me  inousmr 


NOW  AVAILABLE  FOR  IMMEDIATE  BOOKING 

2  GREAT  ACTION  PACKED  COMBO  SHOWS! 

FROM  LOPERT  FILMS  INC.  SO  WEST  57th  STREET,  NEW  YORK  lO,  N.  Y. 


"they  WERE  WHlTE^-^vSr. 


THH 

MERCY  OF  THE 
JAPS  WHO 
KNEW  NO 
MERCY! 


THE  ARMORED  DIVISONS  STRIKE  AT  NIGHT 

and  not  even  at  Hiroshima  \  *  * 

than  the  destruction  of  Marseilles 


.VIRGINIA 


PETER 


McKENNA 
FINCH 


star  of  "The  Nun's  Story" 


STEPHEN  BOYD  ■  star  of  the  fortlicoming  "Ben 

JAMES  ROBERTSON  JUSTICE 


Hur" 


KATHLEEN  HARRISON  -TONY  WRIGHT     '  ^ 
iniroducino  ANNA  GAYLOR 


Wild  animal  spectacle  such  as  the  ^ 
S^***   screen  tias  never  shown! 

y  The  Tokoloshe.-.onseen  evil  de-  ^  , 
•       -whose  mark  meant  murder!      |,  ^ 


see- 

^^   The  wheel  of  his  careening  jeep 
St*"   in  one  hand... in  the 
other  a  deadly 
cobra!  ^ 


[IIPHUNT  BUM, 


PALUZZA 


""ring 


'/RE 


MOTION  PICTURE 

DAILY 


'OL.  86,  NO.  50 


NEW  YORK,  U.S.A.,  THURSDAY,  SEPTEMBER  10,  1959 


TEN  CENTS 


Releases  Letter 

5hor  Reveals 
[lift  with  ACE 
Near  Breaking 

Vo  Faith  in  Conciliation; 
ieen  Convention  Topic 


Ruben  Shor 


special  to  THE  DAILY 
CINCINNATI,  Sept.  9.  -  "Resur- 

jcting  the  concihation  plan"  as  a 

leans  of  giving  aid  to  small,  dis- 

•essed  theatres 

[ider  the  Amer- 

an  Congress 

f  Exhibitors- 
lotion  Picture 
s  s  o  c  i  a  tion 

rogram  'Vas 

|li  e  breaking 

oiiit"  for  Ru- 

t'li  Shor,  local 

xhibitor  and 

■  Hied  States  of- 

jcial. 
This  is  stated 

11  correspond- 

iice  released  to 

It  press  by  Shor  today,  some  of 
hich  details  grievances  going  back  to 
St  February  when,  as  a  member  of 
le  ACE  committee  on  means  of  in- 
(Continued  on  page  2) 

)ana  to  Sack  Theatres 
Is  Buyer  and  Booker 

special  to  THE  DAILY 

BOSTON,  Sept.  9.-Peter  T.  Dana, 
11  28  years  with  Universal-Intema- 
mvd  and  for  10  years  Eastern  divi- 
on  sales  manager,  has  been  ap- 
linted  head  buyer  and  booker  of  the 
(ck  Theatres  of  Boston  and  Fitch- 
-irg,  it  was  announced  today, 
f  Theatres  involved  are  the  Saxon, 
ary.  Beacon  Hill  and  Capri  in  Bos- 
{ Continued  on  page  7) 

leeks  Fast  Decision 
S.  C.  'Blue  Laws' 

special  to  THE  DAILY 

SPARTANBURC,  S.  C,  Sept.  9.- 
oUowing  a  three-judge  Federal 
ourt's  decision  to  take  a  "hands-off" 
and  on  the  South  Carolina  controver- 
i         ( Continued  on  page  7 ) 

ELEVISION  TODAY-page  6 


Picker  Sees  Rewarding  Precedent  in 
Re-Release  of  Classic  Like  'Samson' 


Record  Gross 


Paramount's  "Samson  and  Delilah"  campaign  was  viewed  yesterday  by 
Eugene  Picker,  l  oew's  Theatres  president,  as  the  instrument  which  could 
inspire  distribution  in  general  to  re-r^lease  big  pictures  of  the  past  on  grand 

scales  to  the  tune  of  enormous  profits. 

More  than  100  theatres  represent- 
ing 20  circuits  in  the  New  York 
metropolitan  area,  including  some  65 
Loew's  houses,  will  open  "Samson  and 
Delilah"  on  Sept.  30. 

Picker's  comment  on  the  implica- 
tions of  the  "Samson  and  Delilah" 
campaign  followed  promotion  pre- 
sentations by  Jerry  Pickman,  Para- 
mount advertising-publicity  vice-pres- 
ident, and  Martin  Davis,  national  ad- 
vertising-publicity-exploitation man- 
ager, at  a  gathering  of  Loew's  home 
office  executives,  theatre  managers 
and  promotion  specialists. 

Davis  described  the  "Samson"  cam- 
( Continued  on  page  6) 


Afrikaans  Exhibitor 
Seeks  Open  Market 

The  field  for  independent  distribu- 
tion of  pictures  in  the  Union  of  South 
Africa  is  broadening  and  will  be 
helped  by  governmental  measures  now 
in  process,  according  to  Pieter  J.  du 
Plessis,  managing  director  of  Film 
Import  Ko-Operatief  Beperk. 

Du  Plessis,  with  two  other  directors 
of  Film  Import,  Cyril  Murley  and  Ko- 
tie  van  Schalwyk,  is  in  New  York  this 
week  to  study  the  American  market 
and  buy  product  for  distribution  to 
their  exhibitor  members  in  South 
Africa. 

Film  Import  was  formed  two  years 
(Continued  on  page  7) 


28  Circuits  at  Herald 
Merchandising  Sessions 

Two  weeks  before  the  opening  of 
the  third  series  of  merchandising  con- 
ferences sponsored  by  Motion  Picture 
Herald  80  acceptances  from  executives 
of  28  circuits  have  been  received.  The 
conferences  will  be  held  in  New  York 
Sept.  23,  24  and  25.  As  in  the  pre\'ious 
series  last  spring  and  last  fail,  the  con- 
ferences will  discuss  specific  campaigns 
on  pictures  to  be  screened  by  major 
distributors. 

The  circuits  to  be  represented  in- 
clude : 

Butterfield,    Comerford  Theatres, 
(Continued  on  page  2) 


loew's  Overseas  Co. 
Re-Named  MGM  Int'l. 

M-G-M's  overseas  distribution  and 
theatre  organization  has  changed  its 
name  from  Loew's  International  Corp. 
to  Metro-Goldwyn-Mayer  Internation- 
al, Inc.,  it  was  announced  yesterday 
by  president  Morton  A.  Spring. 

With  the  change  of  name.  Spring 
said,  Dave  Lewis  and  Seymour  R. 
Mayer  have  been  named  vice-presi- 
dents, and  Maurice  R.  Silverstein  has 
been  made  first  vice-president. 

In  addition  to  his  new  duties  In  Ne^i' 
York,  Mayer  continues  as  regional  di- 
rector of  South  and  Central  America 
and  the  Middle,  Near  and  Far  East. 
Lewis,  who  makes  his  headquarters  in 
Paris,  continues  as  regional  director 
of  Continental  Europe. 


So.  Carolina  Exhibitors  Back  'Local' 
Film,  Financially  and  with  Playdates 

South  Carolina  exhibitors  are  supporting,  both  financially  and  through 
pledges  of  playing  time,  a  movie  about  auto  racing  being  made  at  South  Caro- 
lina's famous  Darlington  Raceway,  Sam  L.  Irvin,  president  of  the  Theatre 
Owners  of  North  and  South  Carolina,   


a  TOA  affihate,  disclosed  yesterday. 

Irvin  said  the  film,  utilizing  the 
$5,000,000  Darlington  track  as  its 
locale,  and  100,000  "extras"  who  were 
in  the  stands  on  Labor  Day,  will  be 
produced  and  distributed  by  the 
Howco  Exchange  company,  and  will 
have  its  world  premiere  in  South 
Carolina  next  February.  All  100,000 


"extras"  he  said,  will  be  potential 
theatre  customers. 

South  Carolina  members  of  the  bi- 
state  TOA  unit,  met  last  Wednesday 
in  Spartanburg  to  hear  spokesmen  for 
Howco  and  Darlington  Films,  Inc., 
outline  plans  for  the  film,  which  will 
star  Rory  Calhoun,  be  in  Eastman 
( Continued  on  page  7 ) 


U.  A.  Reports 
Record  Net  for 
First  6  Monttis 


Earnings  of  $1,597,000 
Surpass  1958  First  Half 

United  Artists  Corporation's  net 
earnings  for  the  first  half  of  1959  show 
a  21  per  cent  increase  over  the  com- 
parable period  of  1958,  it  was  an- 
nounced yesterday  by  Robert  S.  Ben- 
jamin, chairman  of  the  board. 

UA's  gross  world-wide  income  for 
the  first  half  of  1959  totalled  $44,- 
844,000,  against  $37,517,000  for  the 
same  period  in  1958. 

The  record  first-half  net  earnings 
for  1959  were  $1,597,000,  compared 
(Continued  on  page  2) 


20th  Sets  Showmanship 
Meetings  Around  U.  S. 

A  series  of  area  showmanship  meet- 
ings across  the  United  States  will  be 
held  this  month,  as  a  result  of  the  re- 
cently completed  20th  Century-Fox 
national  sales  meeting,  the  company 
announced  yesterday. 

The  first  gathering  will  be  held 
Monday  in  Chicago  at  the  Sheraton- 
( Continued  on  page  7 ) 


Asks  Amendments  to 
Back  State  Censors 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  9.  -  Sena- 
tor Talmadge  (D.,  Ga.)  said  the  Su- 
preme Court's  decision  permitting  the 
showing  of  the  film  "Lady  Chatter- 
ley's  Lover"  made  necessary  Constitu- 
tional amendments  to  strengthen  state 
film  censorship  laws. 

In  a  statement  submitted  at  hear- 
ings today  of  two  Senate  Judiciary 
Subcommittees,  Talmadge  character- 
ized the  decision  as  "shocking  and  un- 
conscionable," and  said  that  as  a  re- 
sult Congressional  action  was  "urgent- 
ly needed."  Talmadge  is  a  co-sponsor 
of  two  pending  amendments  aimed  at 
strengthening  state  laws. 


Motion  Picture  Daily 


Thursday,  September  10 


PERSDML 
MEIVTIDIV 


\ /TAX  E.  YOUNGSTEIN,  United 
-\rtists  vice-president,  will  leave 
here  for  the  Coast  on  Saturday  with 
his  family  for  an  extended  stay. 
• 

Hi  'BBELL  Robinson,  television  pro- 
ducer, is  in  New  York  from  Holy- 
wood. 

• 

J.  E.  \\  'atson,  local  advertising  rep- 
resentative for  20th  Century-Fox  in 
Cincinnati,  will  be  in  Louisville  today 
and  tomorro\\'  for  the  Kentucky  State 
Fair,  where  F.\bian,  star  of  "Hound 
Dog  Man,"  is  making  a  personal  ap- 
pearance. 

• 

Harry  J.  Abbott,  president  of 
lATSE,  Local  307,  the  projectionists 
union  in  Philadelphia,  is  recovering 
from  an  operation. 

Col.  Executives  Start 
Tour  with  London  Fete 

A.  Montague,  executive  vice-presi- 
dent of  Columbia  Pictures,  and  Ber- 
nard E.  Zeeman,  vice-president  and 
treasurer  of  Columbia  Pictures  Inter- 
national, will  arrive  in  London  today 
from  New  York  to  attend  a  dinner 
given  by  the  Royal  Naval  Film  Corp. 
in  honor  of  industry  executives.  Lord 
Mountbatten,  president  of  the  Royal 
Naval  Fibn  Corp.,  will  host  the  event, 
which  will  take  place  tomorrow  aboard 
the  H.M.S.  Victorious  in  Portsmouth. 

M.  J.  Frankovich,  newly-appointed 
vice-president  of  Columbia,  who  head- 
quarters in  London,  also  will  attend. 
Montague,  Frankovich  and  Zeeman 
will  leave  on  a  tour  of  Columbia  offices 
in  England,  France  and  Germany  af- 
terward. 


Keegan  Leaving  Pathe 
News ;  Opens  Own  Office 

Stephen  F.  Keegan  has  resigned 
as  vice-president  of  Pathe  News,  Inc., 
in  charge  of  advertising  and  pubhc  re- 
lations, effective  at  once.  He  will  open 
his  own  pubhcity  office  here  at  2  West 
45th  Street. 


For  40  Years 

A  Tradition 
Ol  Service 


For  over  40  Years  Service  and 
Quality  has  l»en  Our  Tradition. 

Showmen  all  over  America  knov/ 
they  will  gel  the  best  when  they 
order 


riLMACK 
SPECIAL 


1327  S.  Wabash  Ave.,  Chicago  5,  III. 


Shor  Reveals  ACE  Rift 


( Continued 

creasing  production  he  had  taken  is- 
sue with  Si  H.  Fabian,  ACE  chairman, 
on  several  of  the  committee's  actions. 

Call  for  ACE  Break 

The  tenor  of  Shor's  remarks  indi- 
cates that  he  will  call  for  a  break  by 
Allied  away  from  ACE,  probably  at 
the  convention  of  the  West  Virginia, 
Indiana  and  Kentucky  Allied  units 
here  next  week.  He  is  bdieved  certain 
to  have  the  support  of  some  other 
dissident  Allied  officials  but  it  is 
doubted  that  any  conclusive  action 
would  be  taken  by  the  national  organ- 
ization prior  to  its  next  board  meet- 
ing in  the  late  fall. 

In  his  correspondence  released  yes- 
terday, Shor  expressed  dissatisfaction 
with  efforts  made  by  the  ACE  com- 
mittee to  increase  production,  outlin- 
ing some  of  its  actions  while  noting 
that  it  had  been  agreed  that  commit- 
tee decisions  "would  not  be  pub- 
licized." 

Organizations  the  Same 

"But  in  view  of  what  has  happened 
since  this  meeting,"  he  says,  "I  am 
more  than  justified  in  bringing  the 
workings  of  A.C.E.  and  T.O.A.  into 
the  open.  In  my  opinion  the  policy  of 
these  organizations  are  the  same," 
Shor  says. 

He    also    complains    that  Fabian 


jrom  page  1 ) 
failed  to  reply  to  a  letter  sent  him  by 
Shor  last  February.  In  the  letter  Shor 
referred  to  a  plan  discussed  by  ACE's 
committee  on  increasing  production 
which  called  for  the  raising  of  $5,- 
000,000  annually  from  exhibitors  who 
were  to  be  given  stock  in  return  in 
a  company  similar  to  the  Old  First 
National.  There  would  be  no  preemp- 
tive rights  in  the  films  made  by  the 
company. 

Investment  Opportunity 

Shor  said  he  asked  that  small  ex- 
hibitors be  given  an  opportunity  to 
invest  in  the  company  in  some  man- 
ner. He  said  he  opposed  any  method 
of  dues  collections  by  ACE,  which  he 
feared  would  lead  to  the  destruction 
of  existing  exhibitor  organizations. 
Shor  said  he  also  opposed  retention  of 
Bernard  Segal  as  counsel  for  the  com- 
mittee because  he  was  a  "distributor 
attorney." 

AB-PT  Production 

He  notes  that  he  was  advised  by 
Robert  J.  O'Donnell,  representing 
Leonard  Goldenson  at  the  committee 
meeting,  that  Goldenson's  American 
Broadcasting  -  Paramount  Theatres 
company  "was  willing  to  produce 
more  pictures."  Shor  wrote  he  "can't 
see  why  we  don't  move  ahead  with 
production  through  AB-PT  at  once." 


U.  S.  Opening  of  Soviet 
Film  Set  Back  to  Nov. 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  9.-Simul- 
taneous  premieres  of  the  two  first  films 
to  be  shown  under  the  Soviet-Ameri- 
can film  agreement  will  be  held  in 
Moscow  and  Washington  on  Nov.  10, 
instead  of  Oct.  20,  as  previously  an- 
nounced. The  first  Soviet  film  to  be 
shown  in  the  U.S.,  "The  Cranes  Are 
Flying,"  will  be  shown  at  the  Dupont 
Theatre  here  at  a  benefit  premiere 
sponsored  by  the  wives  of  the  U.S. 
Foreign  Service. 


U.  A.  Record 


( Continued  from  -page  1 ) 
with  $1,319,000  for  the  comparable 
period  of  the  previous  year. 

96  Cents  Per  Share 

The  six-month  net  represents  earn- 
ings of  96  cents  per  share  on  the 
1,664,218  shares  outstanding  on  July 
4,  1959.  This  compares  with  net  earn- 
ings of  79  cents  per  share  for  the 
first  half  of  1958,  after  adjusting  the 
shares  then  outstanding  to  the  num- 
ber outstanding  at  July  4,  1959. 


WB  Field  Force  At 
Studio  Conferences 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  9.  -  The 
first  full-force  meeting  of  the  Warner 
Bros,  field  organization  ever  held  at 
the  company's  studio  starts  tomorrow 
morning,  following  the  arrival  tonight 
of  field  men  representing  ten  areas  in 
the  United  States  and  Canada. 

A  two-day  business  and  policy  ses- 
sion, determined  by  executive  vice- 
president  Benjamin  Kalmenson  to  as- 
sure expert  handling  of  lineup  of  im- 
portant films,  will  be  presided  over 
by  William  Brumberg,  manager  of 
field  men  and  cooperative  advertising. 


Herald  Sessions 


{Continued  from  page  1 ) 
Crescent  Amusement  Co.,  District 
Theatres,  Fabian  Theatres,  Fox  Inter- 
mountain,  Fox  Midwest,  Fox  West 
Coast,  J.  P.  Harris  Theatres,  Inde- 
pendent Theatres,  Interboro  Theatres, 
InteAoro  Circuit,  Interstate  Theatres. 

Loew's  Theatres,  Neighborhood 
Theatres,  Odeon  Theatres  of  Canada, 
Paramount  Theatre,  N.  Y.,  and  Para- 
mount, Brooklyn;  Perakos  Theatre  As- 
sociates, Pioneer  Theatre  Corp.,  RKO 
Theatres,  Randforce  Amusement, 
Schine  Circuit,  David  Snaper  Theatres, 
Joseph  Stern  Theatres,  Trans-Lux, 
Stanley  Warner,  Welworth  Theatres. 


Roysier  Asks  High  C 
To  Clarify  Bidding 

From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  9.-T! 
preme  Court  was  told  today  i 
newly-appealed  anti-trust  suit  o 
an  opportunity  to  "discuss  and 
the  practice  of  competitive  bid* 
The  statement  came  from  thi; 
ster  Drive-In  Theatres,  Inc.,  opi 
of  the  now-closed  Peekskill  Tiia 
in  Peekskill,  N.  Y.  It  is  appealing  i 
conit  dismissal  of  its  damage  aii 
junction  anti-trust  suit  against  ,*| 
can  Broadcasting-Paramount  Th.  r 
Inc.,  and  eight  major  distributci  ]; 

Charges  AB-PT  Conspiracy j| 

Royster  charged  a  conspiraij 
deny  fihns  to  the  Peekskill  and  t<i 
them  instead  to  AB-PT's  Paraii 
Theatre.  A  District  Court  disii 
the  suit,  and  the  Second  Circuit  ( 
of  Appeals  upheld  the  dismissal 
Supreme  Court  will  not  act  on  pe; 
cases  before  Oct.  12,  and  action  c 
Royster  appeal  is  unhkely. 

The  District  Court  found  eviij*! 
of  a  conspiracy  from  April  17, 
to  May  15,  1950,  but  no  eviden 
any  conspiracy  after  that.  It  said 
pefitive  bidding  later  allowed  b 
distributors  terminated  any  consj; 
that  might  have  existed. 

In  its  appeal,  Royster  said  that 
the  court  found  an  initial  conspire 
should  have  required  the  distrib 
to  bear  the  burden  of  proof  tha 
conspiracy  did  not  continue.  It 
argued  that  competitive  bidding  I 
self  was  not  enough  to  dissipate 
effects  of  a  conspiracy  where  one 
tre  is  a  small  independent  and 
other  is  a  member  of  a  large  ( 
"Such  an  untenable  holding  is 
enough  to  warrant  review  by 
court,"  it  asserted. 


Protestant  Commissisi 
Presses  Film  Study 

Despite  the  disavowal  of  Dr.  B( 
W.  Spike,  vice-chairman  of  the 
tional  Council  of  Churches'  Broad 
ing  and  Film  Commission,  of  its  ' 
Coast  oflBce  committee's  recent 
against  sex  and  violence  in  fihn>  ^ 
Commission  stated  it  had  docketei : 
subject  "for  special  consideration 
its  next  scheduled  meeting  here, 
16-17. 

A  special  committee  was  appoiil- 
it  said,  and  "it  was  agreed  that  norf; 
further  could  be  said  officially  be- 
the  next  regularly  scheduled  mef!) 
of  the  NCC's  general  board.  ■ 
It  added  that  "  'off  the  record  ? 
cussions  of  the  West  Coast  offic4< 
liaison  with  the  fibn  industry  andi^ 
possible  direction  Protestant  ac|i 
might  take"  was  on  the  agenda  otl* 
recent  two-day  meeting  of  the  Bi\ 
staff,  and  will  be  on  the  agenda  fori 
Commission's  film  committee  meei 
in  mid-September  and  its  execui 
committee  on  Oct.  6. 


^-lju;-^'\--v[^?^;g£S°S  ^  i-'a^^-r  ^a.|-a-  ^-r^  g^^t..  Kie.a.  Oenner,  News  E..r;  He..en  V.  K 

.,P  __.      ,d  da...  e.^pt.  Sa.rda.s,  Surrda.s  arrd  ......    W  o.„,..,  "  ,^^So.^/^^^^^^^  -  woHd^ 


P.cture  Daily  ,s  published  daily  excep  SzZZys  ^nn^.^^^^  Will 
Cable  addrc-s:   "Quigpubco.   New   York-    lur^Z  'n^^  Quisley  Publishing 

V.ce-Presidcnt;   l1  J.    Brad^  Secretary    fHheN9,^^^^^^^^  Q^'S'^^'    J-"-  Vi 

_  „ 

of  March  3.  1879.  Subscnpt.on  rates  per  year.  $6  in  the  Americas  and  $12  foreign."  Single  copTes; 


ce;.President;    Theo    J.    SuUivan/  yice^PrTsJdent*  rn^'^'frelsurerr"  Raymond  "Calb^fi 

:h  published  13  times  a 


at  the  ho  iday  season 
20th  delivers  the  untold  love  story  of 
■.scott  fitzgerald  and  sheilah  graham,, 

"  n  mportant  best-selling 
operty,,,a  distinguishec 


eloved 
intide 


The  education  of  a  woman 


St,,, a  notable  box-office 


by  Shiah  Graham 
andGeroMM 


eduction,,. 


gregory 

peck 

AS  F.  SCOTT  FITZGERALD 

deborah 

kerr 


AS  SHEILAH  GRAHAM 


IN 


jerry  wald's 

PRODUCTION  OF 

beloved 
infidel 


CO-STARRING 


eddie  albert 

DIRECTED  BY 

henry  king 


Cinemascope 

COLOR  by  DE  LUXE 

STEREOPHONIC  SOUND 


Motion  Picture  Daily 


Thursday,  September  10,  isg 


Winner  of  the 


Magazine 

Picture-of-the-Month 
Award  for  October 


BURT  LANCASTER 
KIRK  DOUGLAS 

And 

LAURENCE  OLIVIER 


tn 


screen, 


GEORGE  BERNARD  SHAW'S 

THE  DEVIL'S  DISCIPLE" 


co-starring  JANETTE  SCOTT- EVA  LeGALLIENNF 
^enplay  by  JOHN  DIGHTON  and  RoISTd  kS 
based  on  the  play  by  BERNARD  SHAW 
by  arrangement  with  the  estate  o/  GABRIEL  PASCAJL 
directed  by  GUY  HAMILTON 
.  „  ,       /''•orfwce^^     HAROLD  HECHT 

A  B^naprod,  S.  A.  and  Hecht-HHl-Lancaster  Film; 
Limited  Production  •  Released  thru  UNITED  ARTISTS 


Television  Joday 


'Today'  Staff  Realigned; 
Programming  ixpanded 

With  the  "Today"  show  planning 
expansion  of  its  programming  in  the 
1959-60  season,  a  reahgnment  of  the 
"Today"  production  staff  was  an- 
nounced by  Jerry  A.  Danzig,  vice-pres- 
ident in  charge  of  participating  pro- 
grams, NBC-TV  Network. 

Eugene  S.  Jones,  an  associate  pro- 
ducer, was  promoted  to  program  man- 
ager. He  will  be  first  assistant  to  pro- 
ducer Robert  L.  Bendick.  Paul  J. 
Cunningham,  formerly  managing  ed- 
itor, was  advanced  to  associate  pro- 
ducer. He  has  been  an  acting  associate 
producer  for  the  past  two  months.  Nor- 
man Kahn,  a  segment  producer  on  the 
NBC  Radio  Network's  "Monitor,"  was 
transferred  to  the  "Today"  staff  and 
named  an  associate  producer  of  the 
early-morning  program. 

Bendick  said  that  "Today"  will 
broaden  its  areas  of  programming  with 
the  new  Fall  season.  Beginning  this 
month,  the  show  will  be  taped  in  the 
late  afternoon  for  presentation  the 
following  morning. 


Rexall  Stores  Takes  26 
1-Hour  Shows  in  Detroit 

DETROIT,  Sept.  9.  -  One  of  the 
largest  single  TV  buys  in  Detroit  tele- 
vision history  has  been  set.  Rexall 
Drug  Stores  has  purchased  26  one- 
hour  programs  on  WWJ-TV  starting 
6:00  P.M.  Sunday,  Sept.  13. 

Wilson  Lloyd  Cacharski,  Inc., 
placed  the  order,  the  material  will  be 
the  series  of  film  dramas  originally 
produced  by  Albert  McCleeiy,  for 
"NBC  Matinee  Theatre." 


Who's  Wherl 

Ed  Sullivan,  TV  star  and  newspa 
columnist,  has  been  elected  to 
board  of  directors  of  J.  J.  Little 
Ives  Co.,  Inc.  The  firm  is  engaged  ii 
educational  publishing,  and  has  ne  r 
tiated  a   contract   with   Sullivan  i 
sponsor  a  series  of  high-fidelity  pit 
nograph  records. 

□  ' 
Charles  H.  Wasserman  has  b(  i 

named  staff  director  by  MPO  Tele 
sion.  Inc.  He  will  be  active  mai: 
in  the  field  of  TV  commercials,  I 
will  also  be  assigned  to  several  of  t 
other  films  that  MPO  is  preparing 

'Kraft  Music  Hall' 
Colorcasts  To  Start 

Perry  Como  will  start  his  fifth  y« 
of  full-hour  music-variety  progra: 
in  a  new  day-and-time  period  wh 
he  presents  "Perry  Como's  Kraft  M 
sic  Hall"  colorcast  on  the  NBC-1 
Network  Wednesday,  Sept.  30  (9- 
P.M.,  EDT). 

Guest  stars  on  the  season's  pi 
miere  program  will  be  spotlighted 
comedy,  songs  and  dance.  They  w 
include  Walter  Brennan,  star  of  T^ 
"The  Real  McCoys";  vocalist  Peg 
King;  the  singing  Everly  Brothe 
choreographer  Jack  Cole  and 
dancers;  the  recently  "dischargei 
GIs  of  Sgt.  Bilko's  platoon— Mauri, 
Gosfield,  Joseph  E.  Ross,  Billy  San 
and  Herbie  Faye;  and  The  Hiti 
Hikers  quartet,  recent  winners  in 
contest  with  1,400  quartets  co 
ducted  by  the  Society  for  the  Pr 
servation  and  Encouragement  of  B;i 
bershop  Singing  in  America. 


Picker 's  View         T^^eatre  suit 


{Continued  from  page  1 ) 
paign  as  "the  biggest  promotion  cam- 
paign ever  set  up  for  the  New  York 
motion  picture  market."  Pickman  told 
the  meeting,  the  first  of  a  two-day 
"Samson"  promotion  conference  set  up 
for  representatives  of  the  20  New  York 
metropolitan  area  theatre  circuits,  that 
the  campaign  was  specifically  de- 
signed to  surpass  that  of  "Hercules." 

'Jawbone  of  an  Ass' 

Borrowing  from  one  of  the  feats  of 
strength  performed  by  Samson  in  the 
Cecil  B.  DeMille  epic,  Pickman  urged 
the  theatremen  to  figuratively  use  the 
"jawbone  of  an  ass"  in  support  of  the 
Paramount  campaign  and  smash  their 
way  to  record  grosses. 

The  meeting,  marked  by  enthusia- 
stic response  from  the  circuits'  execu- 
tives and  managers,  heard  Davis  de- 
scribe the  all-new  campaign  from  its 
giant,  9-foot  lobby  standees  of  the 
image  of  Samson,  through  a  daily 
newspaper  campaign  featuring  full- 
page  display  and  color  ads,  morning- 


Alleges  Discrimination , 

Treble  damages  totaling  approx 
mately  $2,400,000  are  asked  by  tw 
realty  concerns  involved  in  operatio 
of  the  Harlem  Opera  House,  Mar 
hattan,  from  1954  to  date,  in  an  ant: 
trust  suit  filed  in  U.  S.  District  coui 
here  yesterday. 

Palher  Realty  Corp.,  operator  of  th' 
house  from  1954  to  1957,  seeks  $800, 
000,  and  Unison  Realty  Corp.,  opera 
tor  from  1957  to  date,  $1,600,00C 
Both  allege  discrimination  in  licensing 

noon-night  radio  and  television  "spot' 
and  trailer  promotions,  a  spectacula: 
R.  H.  Macy  &  Co.  newspaper-displaj 
window-inside  store  tieup,  and  othei 
facets  of  the  drive.  Special  televisioi| 
and  theatre  trailers,  all  pointing  uj 
the  "strength  and  seduction"  elementj 
of  the  film,  were  screened  for  tlie 
meeting. 

Following  a  screening  of  the  pictun 
itself,  Joseph  Friedman,  Paramoun 
exploitation  manager,  led  a  discussioi 
of  point-of-sale  promotion  ideas. 


iursday,  September  10,  1959 


Motion  Picture  Daily 


7 


Blue  Laws' 


( Continued  from  page  1 ) 
over  Sunday  movies  until  the  State 
ipreme  Court  has  had  a  chance  to 
kcide  whether  the  200-year-old  "blue 
ivs"  are  applicable  to  motion  pic- 
'res,  attorney-general  Dan  McLeod 
mounced  today  that  his  office  would 
eek  to  help  the  theatre  people  get  a 
lieedy  decision  on  the  issue." 

By  Several  Routes 

n  McLeod  pointed  out  that  the  deci- 
jin  could  come  by  one  of  several 
utes:  by  a  decision  in  Spartanbiurg 
)unty  Court  on  a  case  pending  there 
[f  many  months,  and  a  quick  appeal 
i  the  Supreme  Court  from  that  deci- 
in;  by  the  Supreme  Court's  being 
lling  to  take  the  issue  by  way  of 
iginal  jurisdiction  as  it  has  the  power 
'  do  under  its  present  rules;  or  by 
ititution  of  a  new  test  case  and  ap- 
aling  of  the  lower  court's  decision  to 
3  Supreme  Court. 

Conceivably,  a  conviction  in  a  "blue 

v"  trial  such  as  those  coming  up  in 
/.artanburg  and  Rock  Hill  this  week, 

uld  be  the  vehicle  for  taking  the  con- 
liversy  to  the  U.S.  Supreme  Court, 
^jking  a  ruling  on  a  similar  issue 

Dught  in  some  other  state. 

Never  Ruled  Definitely 

Chester  Ward,  a  member  of  the 
•artanburg  County  Legislative  Dele- 
tion and  counsel  for  some  of  the  area 
featres,  told  the  three-court  tribunal 
isterday  that  one  reason  for  the  ap- 
rent  unwillingness  of  juries  to  hand 
wn  convictions  in   Sunday  movie 
ises  may  be  the  fact  that  the  state 
preme  Court  never  has  ruled  defi- 
;ely  that  the  laws  forbid  them. 


Choose  'Best'  As  Hudson 
Celebration  Attraction 

Mayor  Robert  F.  Wagner  yesterday 
announced  that  "The  Best  of  Every- 
thing," 20th  Century-Fox  drama  filmed 
on  location  in  New  York,  would  be  the 
official  motion  picture  presentation  of 
the  New  York  City  Hudson  Celebra- 
tion. 

The  Hudson  Celebration  will  spon- 
sor the  world  premiere  showing  of  the 
Jerry  Wald  production  Oct.  8  at  the 
Paramount  Theatre 


Fox  Me e  t s 


Dana  Po  s t 


irikaans  Exhibitors 

( Continued  from  page  1 ) 
0  by  du  Plessis  and  his  partners  in 
3  operation  of  several  drive-ins  in 
uth  Africa  in  order  to  increase  the 
w  of  independent  product.  He  and 
)  fellow  directors  have  been  in  Lon- 
In,  where  they  bought  several  pic- 
res,  and  are  on  their  way  to  Los  An- 
les  and  Tokyo  to  make  further  prod- 
,t  deals. 

Serves  300  Members 

j  The  distribution  cooperative,  serving 
out  300  independent  exhibitor 
;mbers  in  South  Africa,  is  actively 
mpaigning  with  the  Union  govern- 
3nt  to  have  the  present  import  duty 
two  pence  a  foot  removed  and  to 
bstitute  a  straight  admission  tax 
lich,  they  contend,  would  bring 
>re  revenue.  In  addition,  du  Plessis 
confident  that  the  market  in  his 
untry  will  be  freer  as  a  result  of  a 
esent  governmental  inquiry  into 
ide  practices,  including  block  book- 
y  and  long  term  franchises  under 
lich  independent  exhibitors  must 
esently  buy  product. 
A  native  Afrikaander,  proud  of  his 
ehind  the  sheep"  background,  due 
3ssis  got  into  the  motion  picture 
siness  when  he  and  three  partners 
ilt  a  drive-in  theatre,  then  new  to 
3  country,  on  a  plot  of  land  he 
'ned  in  Pretoria. 


( Continued  from  page  1 ) 
ton,  and  the  Saxon  and  Fitchburg  in 
Fitchburg.  In  his  new  post,  Dana  is 
taking  some  of  the  burden  ofiF  presi- 
dent Ben  Sack  and  his  general  man- 
ager, Sam  Richmond,  so  that  Sack 
can  devote  more  of  his  time  to  his  cop- 
per smelting  business. 

Dana  will  divide  his  time  between 
New  York  and  Boston  but  will  make 
his  Boston  headquarters  at  the  Saxon 
Theatre. 

"It  is  our  intention  to  expand  our 
list  of  theatres  in  the  near  future,"  he 
said  in  his  office  today.  "We  are  con- 
sidering strategic  theatre  spots  all 
over  the  world,"  he  added. 

All  First-Run 

All  the  Sack  Theatres  will  be  first 
run  with  all  but  one  equipped  for 
roadshow  engagements.  The  Beacon 
Hill,  known  as  an  intimate  "art  house" 
will  not  be  devoted  exclusively  to  art 
pictures  but  will  show  the  best  Holly- 
wood and  foreign  films,  according  to 
Dana.  Both  the  Saxon  and  the  Gary 
have  shown  roadshow  attractions  and 
will  continue  to  do  so,  while  the  Capri 
Theatre  in  the  Back  Bay  will  be 
closed  around  Thanksgiving  time  to 
have  Todd-AO  equipment  installed 
for  all  attractions.  Mike  Todd  Jr.'s 
"Scent-O-Vision"  will  play  the  Gary 
at  Christmas,  while  "Ben-Hur"  will 
be  at  the  Saxon  shortly  after  the  New 
York  opening. 

'Local'  Film  Backed 

{Continued  from  page  1) 
color  and  wide  screen,  and  will  be 
based  on  the  Southern  500  race  which 
is  held  in  Darlington  every  Labor 
Day,  and  draws  most  of  the  nation's 
leading  race  car  drivers.  Pledges  to 
buy  stock  in  the  production  and  guar- 
antee playing  time  were  solicited  from 
the  exhibitors  attending,  Irvin  said. 

The  endeavor  is  considered  a  uni- 
que example  of  local  exhibitors 
capitalizing  on  a  localized  production 
which  promises  to  be  a  good  local 
boxoffice  attraction,  and  thus  help 
them  combat  the  general  product 
shortage.  Irvin  emphasized,  however, 
that  while  the  film  will  have  particular 
South  Carolina  appeal,  it  will  be  re- 
leased nationally. 

"This  is  one  example  of  something 
concrete  being  done  to  reHeve  the 
product  shortage,"  he  said,  "and  it 
deserves  all  the  support  we  in  South 
Carolina  can  give  it  from  the  exhibi- 
tion angle. 


{Continued  from  page  1) 
Blackstone  Hotel.  Attending  will  be 
more  than  200  Midwest  exhibitors  who 
will  be  shown  merchandising  plans  for 
20th's  product  between  now  and  the 
end  of*1959. 

The  meetings  were  decided  upon 
after  exhibitors  had  requested  further 
detailing  of  plans  on  several  of  the 
20th  releases  which  were  revealed  in 
the  merchandising  session  held  in  New 
York  as  part  of  the  20th  sales  meeting 
last  week. 

Presiding  at  the  initial  meeting  will 
be  the  branch  managers  of  four  of 
20th's  Mid-West  offices:  Robert  J. 
Conn,  Chicago;  Jack  Laurents,  Mil- 
waukee; Howard  Kinser,  Indianapolis; 
and  W.  C.  Gehring,  St.  Louis. 

Many  to  Attend 

Among  the  many  exhibitors  expect- 
to  attend  will  be  George  Kerasotes, 
president  of  TO  A;  Jack  Kirsch,  presi- 
dent of  Allied  States;  David  B.  Waller- 
stein,  Balaban-Katz;  Dale  McFarland, 
4th  Avenue  Amusement  Corp.;  James 
Coston;  Duncan  Kennedy,  Great 
States;  Al  Frank,  Fox  Wisconsin;  Alex 
Halperin,  Stanley  Warner;  and  Ben 
Marcus,  Marcus  Theatres. 

Among  the  merchandising  represent- 
atives who  will  outfine  plans  for  the 
Fox  product  are  Jay  Emmet,  whose 
special  promotion  organization  is  tie- 
ing-in  with  "Journey  to  the  Center  of 
the  Earth";  Ben  Cuff,  special  promo- 
tions director,  Allied  Stores,  which 


Detroit  Without  Papers; 
Theatres  Take  to  Air 

special  to  THE  DAILY 

DETROIT,  Sept.  9.  -  Detroit  ex- 
hibitors again  are  resorting  to  local 
television  and  radio  to  reach  pros- 
pective patrons  with  advertising  mes- 
sages as  this  city  was  without  news- 
papers due  to  labor  difficulties  for  the 
third  time  in  less  than  four  years. 

A  wildcat  strike  of  12  "Detroit 
News"  pressmen  yesterday  which  was 
not  settled  last  night  as  had  been  ex- 
pected, shut  down  that  paper.  A  single 
edition  of  the  "Times"  yesterday  was 
its  last  as  pressmen  on  that  paper 
remained  away  from  work  in  sym- 
pathy with  the  strikers. 


Wm.  Hartman  Dead; 
Veteran  Film  Booker 

Funeral  services  for  Wilham  Hart- 
man,  United  Artists  salesman  of  the 
New  York  exchange,  were  held  yester- 
day at  the  Community  Chapel,  Brook- 
lyn. Surviving  Hartman,  who  died 
Monday  at  the  age  of  46,  are  his  wife, 
Helen,  and  a  daughter,  Donna. 

are  part  of  a  tie-in  for  "The  Best  of 
Everything";  Chicago  representatives 
of  "Life"  and  "Look,"  who  wiU  dis- 
cuss area  cooperation  on  "The  Blue 
Angel,"  and  Robert  Hirschberg, 
fashion  advertising  director  for  "Har- 
per's Bazaar." 


IS  THE 

BIG  TALK 

OF  THE 
INDUSTRY! 


"You  couldn't  hear 
some  of  the  dialogue 
there  was  so  much 
laughter!... 
Doris  Day,  who  is  one 
of  the  most  expert 
comediennes  in  the  movies 
is  excellently  cast  and, 
of  course,  sings, 
but  beautifully!" 

—LOUELLA  PARSONS 


Now  the 


We  are  proud 
to  announce 
the  first  production 

in 


CINEMIRACLE 


Is  at 


In  Gorgeous  EASTMAN  COLOR 

is  now  ready  for  road  show  engagements  in  key  cities 
throughout  the  country  after  record  breaking  engage- 
ments of  36  weeks  at  Grauman's  Chinese,  L.  A.,  24  weeks 
Roxy,  N.  Y.,  33  weeks  Boston,  Boston,  32  weeks  Century, 
Minneapolis,  16  weeks  Boyd,  Philadelphia,  13  weeks 
Paramount,  Seattle,  15  weeks  Chicago  Opera  House. 

Flash  — Strand  Theatre,  Milwaukee  reports  biggest  first 
week  hard  ticket  gross  in  the  all  time  history  of  the 
theatre  (advance  sale  tops  every  previous  attraction). 

In  the  first  handful  of  engagements  WINDJAMMER  has 
already  amassed  the  amazing  box  office  gross  of  over 
$6,000.000. 

N.T.A.  invites  the  nation's  top  showmen  to  set  their  box 
office  sails  and  take  advantage  of  the  proven  enormous 
power  of  WINDJAMMER. 

Set  your  date  now  for  an  exclusive  reserved  seat  long 
run  in  your  territory. 


Contact' 


Now  available  as  part  of  your  film  deal...  new  wrap-around  pro  jet  ji 
and  sound  system  installed  in  your  theatre  by  our  engineers 


NTA 


PICTURES,  INC. 

LEONARD  S.  GRUENBERG,  General  Managerj 


'ORK  19,  N.  Y. 


MOTION  PICTURE 

DAILY 


L.  86,  NO.  51 


NEW  YORK,  U.S.A.,  FRIDAY,  SEPTEMBER  11,  1959 


TEN  CENTS 


I  Miami 


Hied  Meeting 
rill  Initiate 
llosed  Clinic 


rict  Confidence  Between 
thihitors  and  Panelists 


S special  to  THE  DAILY 
MILWAUKEE,  Sept.  10.  -  Allied 
tes  will  initiate  an  exhibitors'  pri- 
:e  consultation  clinic  during  its 
ee-day  convention  at  Miami  Beach 
c.  7.  7-9. 

rhe  consultation  service  will  be  in 
l^irge  of  a  special  panel  consisting 
a  small  group  of  exhibitor  leaders 
lerienced  in  dealing  with  matters 
icerned  with  film  buying,  print 
lilabilities  and  unfair  trade  prac- 

iirhe  panel  will  be  in  session  in  a 
(Continued  on  page  3) 

Dfb-Fox  Officials  to 
kicago  tor  Meeting 

Martin  Moskowitz,  20th  Century- 
K  assistant  general  sales  manager, 
i  Eddie  Solomon,  exploitation  man- 
ir,  fly  to  Chicago  this  week-end  to 
)rdinate  the  first  of  a  series  of  area 
iwmanship  meetings  being  held  by 
:  company.  The  Chicago  meeting 
11  be  held  Monday  at  the  Sheraton- 
ickstone  Hotel. 

Additional  exhibitor  response  to  the 
eting,  which  will  encompass  the 
icago,  Milwaukee,  Indianapolis  and 
i  Louis  exchanges,  was  announced 
lay.  In  addition  to  the  exhibitors 
;viously  named,  the  following  thea- 
men  will  attend  the  merchandising 
(Continued  on  page  3) 

arrison  On  Tour 
or  Skouras  Drive 

Alex  Harrison,  20th  Century-Fox 
leral  sales  manager,  leaves  here  to- 
/  on  the  first  leg  of  a  six-week 
iss-country  tour  which  will  take 
'  n  to  each  of  the  film  company's  39 
inches  in  the  U.S.  and  Canada.  He 
!1  first  go  to  Los  Angeles,  San  Fran- 
co, Portland  and  Vancouver,  before 
urning  to  Washington  and  a  visit 
Eastern  U.S.  branches, 
rhe  purpose  of  Harrison's  tour  will 
(Continued  on  page  5) 


Theatre  Ads  Back  As 
Detroit  Papers  Resume 

special  to  THE  DAILY 

DETROIT,  Sept.  10.  -  The  two- 
day  "wildcat"  strike  of  12  pressmen 
on  the  "Detroit  News"  which  left  the 
city  without  newspapers  for  the  third 
time  in  less  than  four  years,  was 
settled  today.  Detroit's  two  other 
dailies  were  halted  when  some  of 
their  pressmen  stayed  away  from  work 
in  sympathy  with  the  "News"  strikers. 

Local  exhibitors  had  resorted  to 
television  and  radio  to  reach  the  pub- 
lic during  the  strike,  but  theatre  ads 
reappeared  with  the  first  editions  to 
reach  the  streets  today. 


Enforcement  of  'Blue' 
Laws  on  Local  Basis 

special  to  THE  DAILY 
SPARTANBURG,  S.  C,  Sept.  10.- 
According  to  District  Judge  C.  C. 
Wyche  of  Spartanburg,  dissolution  of 
his  temporary  restraining  order,  ef- 
fective Sept.  18,  means  that  local  of- 
ficers could  resume  arrests  of  theatre 
owners  for  Sunday  showings  but  repre- 
sentative lawyers  throughout  this  area 
expressed  doubt  that  they  would  do  so, 
(Continued  on  page  5) 

French  Film  to  Be 
Trailer  for  Itself 

A  unique  trailer,  utilizing  the  first 
3)2  minutes  of  unedited  footage  from 
the  feature  itself,  will  be  the  key  to 
the  advertising-publicity  campaign  be- 
(Continued  on  page  2) 


Israel  Bond  Group  to 
Honor  Industry  Leader 

A  dinner  launching  the  fall  cam- 
paign in  New  York  on  behalf  of  State 
of  Israel  Bonds  will  pay  tribute  to 
Ira  Guilden,  chairman  of  the  execu- 
tive committee  of  Loew's,  Inc.,  Wed- 
nesday, Sept.  30,  at  the  Waldorf- 
Astoria  Hotel  here. 

Guilden,  who  is  also  general  chair- 
man of  the  Greater  New  York  Com- 
mittee for  Israel  Bonds,  will  be  hon- 
ored for  his  service  on  behalf  of  the 
building  of  Israel's  economic  inde- 
pendence at  the  same  time  as  other 
outstanding  members  of  the  film  in- 
dustry. 

Special  tribute  will  be  paid  to  Bar- 
ney Balaban,  president  of  Paramount 
Pictures;  Robert  S.  Benjamin,  chair- 
man of  the  board  of  United  Artists; 
Albert  A.  List,  head  of  Glen  Alden, 
(Continued  on  page  4) 


Card  to  Europe  for 
Eastman  House  Work 

James  Card,  curator  of  Motion  Pic- 
tures for  the  George  Eastman  House  in 
Rochester,  N.  Y.,  will  leave  this  week- 
end for  Europe  to  participate  in  the 
annual  congress  of  the  International 
Federation  of  Film  Archives,  to  be 
held  in  Stockholm. 

Following  the  meeting.  Card  will 
visit  film  archives  in  Germany,  Aus- 
tria and  France  to  arrange  for  the  ac- 
quisition of  additional  historical  mo- 
tion pictures  for  preservation  in  the 
Eastman  House  study  collection. 


f/00  Prepares  to  Act  Against  U,  S.  Independent 
Said  to  Be  Talking  TV  Film  Deal  with  B.B.C. 

By  WILLIAM  PAY 
LONDON,  Sept.  lO.-Acting  on  a  report  that  an  American  independent 
producer  is  negotiating  a  deal  with  the  British  Broadcasting  Corp.  for  television 
rights  to  15  to  18  American  feature  films  at  a  price  of  around  $2,800,000,  the 
Cinematograph  Exhibitor  Association's  general  council  has  authorized  its  rep- 
resentatives on  FIDO  to  implement  any  call  for  action  against  the  producer 
involved. 

A  FIDO  official  confirmed  that  the  producer  concerned  has  been  warned 
of  the  consequences  should  such  a  deal  be  consummated,  namely,  a  boycott 
of  all  of  the  product  of  the  producers  included  in  the  deal. 

He  pointed  out  that  FIDO's  strength  was  responsible  for  the  decision  of 
major  British  and  American  companies  here  to  withhold  their  films  from 
television. 

The  reported  deal,  he  commented,  could  "undermine  our  organization  and 
might  possibly  become  FIDO's  first  big  test." 

The  identity  of  the  American  producer  involved  was  not  disclosed. 


Test  Seen 

Trade  Watches 
Conciliation 
Use  Closely 

Sales  Heads  Report  Little 
Action  But  Await  Upturn 


Top  sales  executives  reported  yes- 
terday that  the  expected  increase  in 
exhibitor  requests  for  conciliation  has 
not  yet  been  evidenced,  and  that  only 
a  few  isolated  cases  have  come  to 
their  attention.  Exhibitor  organization 
officials  gave  a  similar  report. 

Nevertheless,  both  organized  ex- 
hibition and  distribution  are  confident 
that  requests  for  conciliation  will  show 
a  steady  increase  in  number  as  ex- 
hibitor organizations  explain  the  new 
attitude  toward  conciliation  to  their 
members  and  urge  those  in  need  to 
give  it  a  fair  trial. 

In  addition,  major  distributors  are 
sending  out  notices  to  their  branch 
managers  alerting  them  to  the  recent 
( Continued  on  page  2 ) 

New  Hellman  Theatre 
For  Albany  Is  Started 

special  to  THE  DAILY 

ALBANY,  Sept.  10.  -  Construction 
by  Neil  Hellman  of  a  1,080-seat  mo- 
tion picture  theatre  adjacent  to  his 
Thruway  Motel  on  Upper  Washington 
Ave.  here  will  be  followed  by  the 
building  of  two  more,  similar  in  type, 
in  other  cities. 

Ground  has  already  been  broken  for 
the  Albany  house,  which  is  expected 
to  be  ready  by  March.  A  world  pre- 
miere of  a  picture  will  be  held  with 
(Continued  on  page  4) 

Kalmenson  to  London 
For  Warner  Conferences 

Benj.  Kalmenson,  Warner  Bros,  ex- 
ecutive vice-president,  has  arrived  in 
London  for  conferences  with  Jack  M. 
Warner,  on  company  business.  He  is 
scheduled  to  return  to  New  York  by 
ship  in  about  10  days. 

Warner,  who  has  been  abroad  for  the 
summer,  v^'ill  return  here  by  plane  next 
week,  continuing  to  the  West  Coast 
later. 


TELEVISION  TODAY-page  4 


Motion  Picture  Daily 


Friday,  September  11,  j  ii 


PEHSDML 
MEIVTIDIV 


RED  ZINNEMANN  left  New  York 
^  )esterday  for  Australia,  where  he 
will  begin  production  of  Warner  Bros.' 
'The  Sundowners." 

• 

Frederick  Loewe,  of  the  Lemer 
&  Loewe  song-writing  team,  arrived 
in  New  York  yesterday  from  London, 
via  B.O.A.C. 

• 

Alan  V.  Iselin,  head  of  Tri-City 
Drive-In  Theatres,  was  in  New  York 
from  Albany. 

• 

Helen  Bower,  movie  reviewer  of 
tlie  Detroit  Free  Press,  has  been  con- 
fined to  her  home  because  of  illness. 
• 

Frank  Galtna,  account  executive  of 
the  Framar  Advertising  Agency,  will 
leave  here  today  for  Maine. 

Billy  W  iLDER,  producer-director, 
and  screenwriter  I.  A.  L.  Diamond 
will  arrive  in  New  York  Monday  to 
scout  locations  for  their  upcoming, 
"The  Apartment." 

• 

Mariann  Ungarsky,  of  the  Buena 
\'ista  exchange  in  Cleveland,  has  been 
married  to  Tom  Basta. 

Alan  Mink,  son  of  Max  Mink,  man- 
aging director  of  the  Palace  Theatre, 
Cleveland,  has  announced  his  engage- 
ment to  Cloma  Leizlick. 

• 

Sunny  Witzling,  assistant  to  Bert 
Orde  of  "Redbook,"  has  returned  to 
New  York  from  the  West  Coast. 


Trade  Watches  Conciliation 


( Continued 

American  Congress  of  Exhibitors-Mo- 
tion Picture  Association  agreement  to 
endeavor  to  provide  aid  for  small,  dis- 
tressed theatres  through  conciliation. 
The  notices  are  understood  to  contain 
instructions  to  branch  managers  to 
do  everything  possible  to  resolve  de- 
serving conciliation  cases  in  their  ter- 
ritory and  to  encourage  reference  to 
home  offices  of  cases  they  are  unable 
to  conclude  satisfactorily,  as  the  in- 
dustry conciliation  machinery  pre- 
scribes. 

First  Requests 

Among  the  first  conciliation  requests 
received  since  the  ACE-MPAA  agree- 
ment was  effected  were  those  by  Syn- 
dicate Theatres  of  Frankhn,  Ind.,  of 
which  Trueman  Rembusch,  an  Allied 
States  national  director,  is  an  officer. 
Indications  were  that  Syndicate  had 
filed  conciliation  notices  with  the  In- 
dianapolis branches  of  most  of  the 
national  distributors. 

Since  the  conciliation  procedure 
specifies  that  a  branch  manager  must 
set  a  meeting  date  for  the  first  Friday 
or  Monday  within  seven  days  after 
receipt  of  a  request  for  concihation, 
the  first  meetings  between  Syndicate 
officials  and  Indianapolis  branch  man- 
agers will  be  held  there  today  and 
Monday.  Some  distribution  offices  re- 
called that  Syndicate  had  followed 
the  same  procedure  immediately  after 


from  page  1 ) 
the  industry  conciliation  program  was 
declared  effective  in  November,  1957. 

It  was  also  reported,  but  could  not 
be  confirmed  yesterday,  that  Harold 
Field,  Minneapolis  exhibitor,  was 
among  the  first  to  file  conciliation  re- 
quests in  that  area. 

The  exhibitor  and  branch  manager 
either  can  reach  a  conclusion  in  their 
initial  meeting,  or  the  branch  man- 
ager must  make  a  decision  within  21 
days  thereafter.  If  no  conclusion  has 
been  reached  or  if  the  exhibitor  is 
dissatisfied  with  the  proposed  settle- 
ment, he  is  free  to  carry  his  case  to 
the  chief  sales  executive  at  the  dis- 
tributor's home  ofiice. 

Every  Possible  Effort 

One  top  sales  executive  emphasized 
that  his  organization  will  make  every 
possible  effort  to  see  that  conciliation 
accomplishes  what  is  hoped  for  it. 
He  warned,  however,  that  much  will 
depend  on  the  sincerity  of  exhibitors 
making  use  of  it. 

"It  is  designed  to  help  the  small 
theatre^  that  really  is  in  distress,"  he 
said.  "It  would  be  unfortunate  if 
theatres  which  do  not  qualify  as  dis- 
tress cases  sought  to  discredit  con- 
ciliation by  resorting  to  it  selfishly. 
The  result  might  well  be  that  they 
would  put  relief  out  of  reach  of  the 
deserving  theatre,  without  gaining 
anything  themselves." 


MGM  Sets  Hall  Record 

Alfred  Hitchcock's  "North  By 
Northwest"  has  grossed  $946,046  at 
Radio  City  Music  Hall  here  in  its 
first  five  weeks,  reportedly  the  highest 
total  ever  for  a  Metro-Goldwyn-Mayer 
release  at  the  huge  showcase.  The 
sixth  week  started  yesterday. 


TheB-'*"-* 
B„ll*  °" 

MR.  HOLLYWOOD 
MOVIE  BEE 
TRAILER 

Contact  your  local 

NATIONAL  SCREEN  SERVICE 
EXCHANGE 


Goldwyn  'Porgy'  Press 
Unit  Here  Is  Dissolved 

Completing  his  six  months'  assign- 
ment as  director  of  the  Samuel  Gold- 
wyn unit  at  the  Columbia  Pictures 
home  office  for  the  world  premiere  and 
first  series  of  engagements  of  "Porgy 
and  Bess,"  Alfred  H.  Tamarin  will 
resume  with  his  own  pubfic  relations 
firm,  being  set  up  at  60  E.  42nd  St. 
here.  He  will  also  continue  as  consult- 
ant for  the  coming  series  of  "Porgy 
and  Bess"  engagements,  according  to 
Jonas  Rosenfield,  Jr.,  Columbia  execu- 
tive in  charge  of  advertising-publicity. 

Lou  Gerardd,  Tamarin's  assistant  in 
the  Goldwyn  unit,  will  leave  today  to 
become  director  of  the  special  unit  for 
Stanley  Kramer's  "On  the  Beach." 

Col.  Reports  Big  Grosses 

Columbia's  "Have  Rocket,  Will 
Travel'^^  and  "The  Legend  of  Tom 
Dooley"  grossed  a  "sensational"  $70,- 
000  in  their  opening  day  at  27  theatres 
on  the  Loew's  circuit  and  16  other 
houses  in  the  metropofitan  area  on 
Labor  Day,  it  is  reported.  The  same 
company's  "The  Tingler"  piled  up  a 
huge"  gross  of  S22,200  in  its  first 
week  at  the  Pilgrim  Theatre,  Boston. 
At  the  Brooklyn  Paramount,  "Middle 
of  the  Night"  grossed  $36,600  for  its 
first  week. 


French  Film 


( Continued  from  page  1 ) 
ing  devised  for  the  French-made 
"Nude  in  a  White  Car,"  Richard 
Brandt,  president  of  Trans-Lux  Distri- 
buting Corp.,  told  the  trade  press  here 
yesterday  at  a  screening  of  the  footage 
in  question. 

The  film,  which  is  to  be  released  in 
in  US.  in  both  dubbed  and  titled  ver- 
sions towards  the  end  of  the  year,  is 
described  by  Brandt  as  "a  high  class 
suspense  thriller  in  the  vein  of 
'Diabolique'." 

"We  hope  to  set  a  precedent,"  said 
Brandt,  "by  letHng  the  picture  speak 
for  itself.  This  is  what  we  are  calling 
the  'honest  sell'."  The  picture  stars 
Odile  Versois,  Marina  Vlady  and  Rob- 
ert Rossein,  who  also  wrote  and  di- 
rected. The  selling  campaign  on  the 
film  is  due  to  get  underway  within 
the  next  several  weeks. 

Heineman  to  Montana 

Wilham  J.  Heineman,  United  Ar- 
tists vice-president  and  domestic  dis- 
tribution head,  will  leave  here  next 
Wednesday  for  Chicago  and  from 
there  will  go  to  Montana  for  a  week  or 
10  days  of  hunting,  thus  keeping  to  a 
practice  which  he  has  observed  for 
many  years. 


Tisch  Hotels  Adds  Afc^ 
Loew's  Theatres  Stoc\ 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  10.  -  TH 
Hotels,  Inc.,  bought  45,300  share  !) 
Loew's  Theatres  common  stock  i  j 
ing  July,  boosting  its  holding  to  S'L 
400  shares. 

This  was  reported  in  the  las 
Securiries  and  Exchange  Commisit 
listing  of  trading  in  film  compii 
stocks  by  officers  and  directors. 

Nathan  Cummings  bought  l,i;( 
shares  of  Loew's,  Inc.,  common,'.] 
total  holdings  of  57,550  shares. 

Carter  Increases  Holdings 

Victor  M.  Carter  bought  249,  3 
shares    of   RepubHc   Pictures  CS,. 
common,  increasing  his  holdings  o 
347,720    shares.    Associated  Moln 
Pictures    Industries    sold    its    en  e 
216,349  shares,  Douglas  T.  Yates 
all  the  4,277  shares  he  held  in  s 
own  name  and  the  207,739  shares  s 
owned  through  Tonrud,  Inc.  Herl  t 
J.  Yates  sold  his  entire  74,469  shai , 
and  Sidney  M.  Davis  sold  his  en( ' 
500  shares.  Associated  Motion  ] 
tures    Industries    also    sold  all 
29,600  shares  of  $1  cumulative  c^ 
vertible  preferred  it  held.  Two  C 
ter-controlled    companies  each 
ported  buying  14,800  shares  of  I 
preferred-Metalsmith's  Inc.,  inert 
ing  its  holding  to  15,200  shares,  wL 
Holmes  Manufacturing  Co.,  Inc.,  hi 
only  the  14,800  shares. 

Universal  Buys  Dacca 

The  report  showed  Universal  P 
tures  acquiring  another  12,200  shai 
of  Decca  Records  stock,  for  a  total 
241,700  shares. 

B.  Gerald  Cantor  acquired  2,6 
shares  of  National  Theatres  comm. 
in  his  own  name  and  1,900  shai 
through  Cantor,  Fitzgerald  and  C 
He  owns  105,000  shares  in  his  o\ 
name  and  30,000  shares  through  c< 
porations  he  controls.  Ely  A.  Lando 
acquired  2,500  shares  for  a  7  5( 
total. 

George  K.  Gould  reported  that 
March  he  exchanged  his  entire  9,4 
shares  of  National  Telefilm  Associat 
common  for  securities  of  Nation 
Theatres.  Albert  Zugsmith  boug. 
1,000  shares  of  Allied  Artists  Pictun 
common  for  a  total  of  94,800  shart 
while  George  N.  Blatchford  acquirs 
700  shares,  his  enrire  holding. 


NEW  YORK  THEATRE 


—  RADIO  CITT  MUSIC  HALL—, 

Rockefeller  Center  .  Ci  6-4600 

GARY   EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  •  Technicolor® 
CAU  HEW  STAGE  SPECTACLE  "SUMMEB  FFSTIVtl 


^^"^g^la^^  E^'i'^:::^  Kar,e.  Editor;  Jan,es  D  Ivers  Mana.in.  Ed't  .    H  r  ^-T"  1 

Aaronson    Fd  t      I  ^^^"^'^'"S  Editor;  Richard  Gertner,  News  Editor;  Herbert  V  Feck" 

Dear  :5t.  i^eicester  b  luare,  W.  2    Hone  \ViIli-Hn,rPn;~,^„r"Vr''"' '  nyjnywooa  /-J145;   Washington    T  ' a"  nttV^""*^  \        ^^""J?^"'  ,Y,'"'=,'=."'  Canby,   Eastern  Editors.  Holl 

Picture  Daily  is  published  daily  except  Saturday  «"™up,  Editor;   W  lliam  Paf  ^x^ws   Editor  'rJt       '''.i '^^t'  Washington,  D.  C;  London  Bureau, 

Cable  address:  "Quigpubco.   New  York"   Martir'nnLl    "^  Q^'-'^y  Publishing  Company    Inc     1270  %;vt>,   A  ^""'^'"'^  "!  P"""?^'"  -capitals  of  the  world.  Mode 

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1 


jiday,  September  11,  1959  MOTION  PiCTURE  DAILY  3 
t  


REVIEW: 

The  Crimson  Kimono 

Columbia 


Hollywood,  Sept.  10 

Using  the  framework  of  a  murder  m\'sterv,  Samuel  Fuller  has  written, 
directed  and  produced  a  daring  piece  of  screen  entertainment  which 
has  big  commercial  possibilities.  Its  box-office  reaction  will  depend  on 
the  "get  behind  it"  effort  to  tell  the  public  that  here  is  a  powerful  drama 
of  human  emotions  created  by  years  of  racial  differences,  in  which  two 
Korean  wartime  buddies,  one  white,  the  other  Japanese,  both  American, 
now  working  together  as  a  team  of  detectives,  fall  in  love  with  the  same 
white  girl,  Victoria  Shaw. 

For  the  first  time,  an  American  film  tells  a  stor\-  in  which  a  Japanese 
bo\-  wins  the  white  girl.  Fuller  makes  his  bid  for  the  climactic  justifica- 
tion by  projecting  his  philosoph\'  that  manv  of  us  are  governed  bv  the 
expressions  we  see  on  another's  face  when  we  should  be  following  the 
dictates  of  our  hearts. 

James  Shigeta,  a  handsome  Japanese-American,  springs  into  the  star 
orbit  with  his  film  debut.  His  night  club  engagements  and  recent  appear- 
ance on  Dinah  Shore's  TV  program  as  a  singer  have  paved  the  wav  for 
his  acceptance  as  a  topnotch  entertainer;  but  Fuller  has  showcased  his 
dramatic  abilit\-  in  this  one. 

Word-of-mouth  will  do  much  to  influence  the  film's  grosses,  since  Shi- 
geta's  clean-cut  appearance  will  temper  the  shock  of  the  fadeout  kiss  and 
the  ultimate  Japanese  boy-American  girl  relationship. 

Glenn  Corbett  is  another  handsome  newcomer  who  makes  his  film 
debut  in  this  one.  He  portrays,  with  authority,  the  role  of  Shigeta 's  team- 
mate, who  makes  no  bones  about  the  breach  in  their"  relationship  when 
he  learns  his  girl  and  Shigeta  are  in  love  with  each  other.  He  makes  it 
clear,  however,  that  the  breach  is  not  due  to  anv  racial  conflict. 

Fuller's  direction  is  exciting,  unconventional  and  geared  for  realism. 
He  takes  his  camera  into  the  little  Tokyo  section  of  Los  Angeles  for 
much  of  the  action  and  authentic  backgrounds.  His  direction  is  further 
complemented  by  Sam  Leavitt's  expert  camera  eye,  and  a  stirring  musical 
score  bv  Harry  Sukman. 

Fuller's  screenplay  is  built  on  the  murder  of  Gloria  Pall,  a  burlesque 
stripper,  with  Corbett  and  Shigeta  assigned  to  find  the  murderer.  Going 
on  the  clue  of  a  painting  featuring  a  crimson  kimono,  the  team  of  detec- 
tives gets  to  know  Miss  Shaw  the  artist.  Her  memorv  sketch  of  the  man 
who  commissioned  her  to  do  the  painting  helps  trap  the  killer,  a  jealous 
female.  Japanese  sword  games.  Judo  and  realistic  fight  sequences  directed 
by  Fuller  add  color  to  the  offering. 

Anna  Lee,  Paul  Dubov  and  Jaclynne  Greene  are  also  featured  in  the 
film. 

Running  time,  81  minutes.  General  classification.  Release,  September. 

Samuel  D.  Berns 


PEOPLE 


Alex  Harrison,  general  sales  man- 
:  r  of  20th  Century-Fox,  will  be  the 
ncipal  speaker  at  Michigan  Allied's 
I  nention  luncheon  at  the  Statler 
Iton  Hotel,  Detroit,  on  Sept.  24. 
□ 

Samuel  Bronston,  producer  of  the 
I  irner   Bros,    release,    "John  Paul 
I  les,"  was  presented  the  Meritorious 
Ijlic    Service    Citation    by  United 
tts  Secretary  of  the  Navy  William 
Franke  this  week  at  a  ceremony  in 
Pentagon  building,  Washington, 

Z. 

i  O 

Morgan,  after  20  years  with  Mc- 

,hdon  Theatres  in  Alabama  and 
irida,  has  resigned  to  enter  busi- 
s  in  his  home  town  of  Milton,  Fla., 

,1  has  been  replaced  by  Phil  Rich- 

Ison. 

iL      .  CI 
IjVIarie   Allen,   secretary  with  the 
^ited  Artists  exchange  in  Atlanta, 
resigned  to  become  a  stewardess 
,j  Delta  Airlines. 

■I  .  ° 
'Jliott  H.  Newcomb  has  been  ap- 

nted  administrative  assistant  to  the 

j.sident   of   Encyclopaedia  Britan- 

-ji  Films,  it  was  announced  by  the 

jer,  Mam-ice  B.  Mitchell.  Newcomb 

;  formerly  with  the  Dictaphone 

P- 

□ 

i:|'rank  Manente,  formerly  manager 
iijLoew's  Stillman,  Cleveland,  has 
|ed  the  independent  General  Thea- 
Circuit  in  that  city  as  manager  of 
Detroit  Theatre.  He  succeeds  Ray 
jfault. 

'jlane  Flynn  O'Neil  has  returned  to 
MOM  exchange  in  Cleveland  after 
J  J  absence  of  16  years  devoted  to 
jjie-making  and  bringing  up  her 
j,j  now  aged  13. 

□ 

en  Hershberg,  manager  of  the 
'  jt  Side  Drive-In,  first  outdoor  thea- 
I  jl  built  in  the  greater  Cleveland 
^ji,  recently  gave  away  prizes  to 
jif/brate  the  theatre's  22nd  anniver- 
jj.  The  theatre  operates  all  through 
H-  year. 

□ 

Iharles  Isenberg  has  been  ap- 
ited  story  editor  for  Drexel  Films 

.-p.  and  Drexel  Pictures  Corp.,  it 
,  announced  by  Charles  D.  Reeves, 
'•utive  vice-president  of  both  com- 

il'  es.  Isenberg  has  been  a  writers' 

;;it  for  seven  years. 

□ 

['erwyn  Marland  Severy,  an  asso- 
;  research  engineer  at  the  Uni- 
ity  of  California  at  Los  Angeles, 
been  named  recipient  of  the  So- 
j'  of  Motion  Picture  and  Televi- 
I  Engineers'  Journal  Award  for  the 
|t  outstanding  paper  originally  pub- 
■d  in  the  SMPTE  Journal  during 
i.  The   Daper  was  titled  "Photo- 
hic  Instrumentation  for  Collision 
ry  Research." 

□ 

I'illiam  Moclair,  general  manager 
16  Fox  Theatre,  Philadelphia,  has 


resigned.  He  explained  that  he  had 
been  given  a  leave  of  absence  from 
National  Theatres  to  stay  on  at  the 
Fox  when  it  was  recently  taken  over 
by  the  Milgram  chain. 

I  I 

Charles  Poorman  has  joined  the 
Claude  Schlanger  Circuit  as  manager 
of  the  newly-acquired  Starlite  Drive- 
In,  near  Quakertown,  Pa. 

_  □ 

Fergus  Martin,  veteran  Famous 
Players  employee,  has  been  named 
administrative  assistant  to  E.  E.  Fitz- 
gibbons,  president  of  Trans  Canada 
Telemeter.  A.  E.  Brown  will  be  the 
company's  program  director. 

□ 

Charles  Ramage,  36-year  veteran  of 
the  MGM  branch  in  Vancouver,  has 
been  retired,  and  has  joined  West 
Coast  Booking  Associates,  also  in  Van- 
couver. 

□ 

Harry  Joyal,  Winnipeg  branch  man- 
ager for  Sovereign  Film  Distributors, 
has  been  promoted  to  Western  Can- 
ada supervisor  of  branch  operations. 


More  Showmen  Hear 
Par,  Campaign  Details 

Paramount's  promotion  campaign 
for  the  re-release  of  "Samson  and 
Delilah,"  outlined  yesterday  at  the 
company's  home  office  to  representa- 
tives of  19  metropolitan  area  circuits, 
was  termed  a  "successful  formula," 
and  an  "important  stimulus"  by  ex- 
hibitors present. 

Could  Set  Precedent 

Jerry  Pickman,  Paramount  adver- 
tising -  publicity  vice-president,  in  ex- 
plaining the  campaign  to  the  exhibi- 
tors predicted  that  if  the  promotion 
effort  succeeded  exhibition  could  look 
for  additional  re-release  campaigns 
from  distribution. 

Pickman  made  it  plain  at  yester- 
day's meeting  that  he  foresaw  no 
"flooding  of  the  market  with  reis- 
sues" in  consequence  of  a  "Samson" 
success;  but  what  he  would  anticipate 
was  "hig,  important  campaigns  for 
motion  picture  classics  of  the  past." 


Fox  Meeting 


(  Continued  from  page  1 ) 
discussions:  Harry  Lustgarten,  Balaban 
and  Katz;  Duncan  Kennedy,  Great 
States;  Alex  Manta,  Indiana-Illinois 
Theatres;  Eddie  Silvennan,  Essaness 
Theatres;  and  Julian  Silverstein,  Essan- 
ess Theatres. 

Also,  Ralph  Smith,  Essaness  Thea- 
tres; Si  Griever,  Griever  Booking 
Agency;  Arthur  Schoenstadt,  Schoen- 
stadt  Theatres;  John  and  Aaron  Jones, 
McVickers  Theatre;  Sylvan  Goldfinger, 
Loop  Theatre;  and  Harry  and  Elmer 
Balaban,  H&E  Balaban  Theatres. 

Also,  Al  Frank,  Fox- Wisconsin  The- 
atres; Harry  Mentz,  Stanley- Warner; 
Rex  Carr,  Y&W  Circuit;  Bob  Jones, 
Affiliated  Circuit;  John  Doerr,  Alli- 
ance Theatres;  Harry  Arthur,  Fanchon 
&  Marco;  John  Menardi,  Fox  Midwest; 
I.  Weinshank,  Great  States  Theatres; 
and  James  Frescina,  Frescina  Thea- 
tres. 

Remodelled  Ohio  House 
Reopens  with  Party 

special  to  THE  DAILY 
HAXHLTON,  O.,  Sept.  10-A  dinner 
for  2.5  invited  guests  marked  the  open- 
ing of  the  newly  remodelled  theatre, 
The  Court,  here,  last  week.  For- 
merly the  Rialto,  the  house  seats  1,000. 
Its  current  attraction  is  "Anatomy  of  a 
Murder." 

Completed  Without  Closing 

Participating  in  the  opening  cere- 
monies were  Woodrow  Praught,  presi- 
dent of  United  Detroit  and  Northio 
Theatres;  Gil  Green,  general  manager 
United  Detroit-Northio;  Thomas  By- 
erle,  film  buyer;  Donald  Hicks,  Para- 
mount Pictures  branch  manager  at 
Cincinnati;  Rufus  Shepherd,  manager 
of  the  theatre,  and  Mayor  Beckett  of 
Hamilton.  Remodelling  of  the  theatre 
was  completed  without  closing. 

Orrin  Judd,  Ex  MMPTA 
Albany  Aide,  in  New  Post 

special  to  THE  DAILY 
ALBANY,  Sept.  lO.-Orrin  G.  Judd, 
solicitor  general  of  New  York  State 
from  1943  to  1946,  and  later  as  a 
member  of  a  New  York  City  law  firm, 
representative  for  a  time  of  MMPTA 
in  legislative  matters  at  Albany,  is 
chairman  of  the  three-man  advisory 
council  which  will  help  administer 
the  state's  new  labor  law.  Judd  was 
appointed  recently  by  Governor  Nel- 
son Rockefeller  for  a  three-year  term. 


Convention  Clinics 

(  Continued  from  page  1 ) 
private    consultation    room    for  two 
hours  on  each  of  the  three  convention 
days  to  hear  exhibitors'  problems. 

The  private  consultations  will  be 
held  in  strict  confidence  between  the 
panel  and  the  exhibitor,  it  was  stated. 
After  consultation,  the  panel  will 
come  to  a  conclusion  on  each  prob- 
lem, and  will  offer  a  plan  for  its 
solution. 


Jelevisjon  Joday 


Motion  Picture  Daily 


Friday,  September  11,  [i; 


NTA  Sets  Three-Day 
Meeting  in  New  York 

A  three-day  convention  to  be  attend- 
ed by  members  of  both  major  sales 
divisions  of  National  Telefihn  Associ- 
ates, Inc.  ( NTA )  will  take  place  in 
NTA's  New  York  headquarters  in  the 
Coliseum  Towers,  Sunday,  Monday 
and  Tuesday,  Sept.  13-15,  it  was  an- 
nounced )'esterday  by  Harold  Gold- 
man, president  of  NTA  International, 
and  Michael  M.  Sillennan,  president 
of  NTA  Program  Sales.  The  meeting 
will  be  devoted  to  discussions  of  sales 
plans  and  current  conditions  in  nation- 
al, regional  and  local  station  areas  as 
well  as  %\'orkshop  sessions  and  clinics. 
Addressing  the  Nlonday  morning  joint 
session  will  be  NTA's  top  executives— 
Ely  A.  Landau,  chairman  of  the  board; 
Oliver  A.  Unger,  president;  Mr.  Gold- 
man and  Mr.  Sillennan.  The  afternoon 
sessions  will  be  devoted  to  depart- 
mental discussions. 


AROUND  THE 


CBS  Signs  McCleery 
To  Long  Term  Pact 

Albert  McCleery  has  been  signed 
to  a  long-term  exclusive  contract  as  a 
producer  with  the  CBS  Television 
Network,  it  was  announced  yesterday 
by  Oscar  Katz,  vice-president,  net- 
work programs. 

Known  For  Dramas 

Known  for  such  dramatic  series  as 
"Cameo  Theatre,"  "Hallmark  Hall  of 
Fame"  and  "NBC  Matinee  Theatre," 
McCleery  has  been  a  producer-direc- 
tor and  executive  producer  at  NBC 
for  the  past  10  years.  In  his  new  post 
at  CBS,  he  will  report  to  Michael 
Dann,  vice-president,  network  pro- 
gram. New  York. 

'Troubleshooters' 
On  NBC-TV  Tonight 

"The  Troubleshooters,"  a  United 
Artists  Television  presentation,  makes 
its  network  bow  tonight  via  NBC  at 
8  P.M.  The  outdoor  adventure  series 
of  39  half-hour  programs  is  a  Meri- 
dian Production,  produced  by  Frank 
P.  Rosenberg  for  executive  producers 
John  E.  Gibbs  and  Richard  Steinberg. 

Sponsored  nationally  by  Philip 
M  orris,  "The  Troubleshooters"  is  one 
of  five  series  on  UA-TV's  present 
schedule.  Starring  in  the  series  are 
Keenan  Wynn  and  Bob  Mathias. 

Signed  for  Benny  Shows 

Ralph  Levy  has  been  signed  as  pro- 
ducer-director of  the  four  hour-long 
Jack  Benny  specials  on  the  CBS  Tele- 
vision Network  during  the  1959-60 
season,  and  Seymour  Berns  will  pro- 
duce the  "Jack  Benny  Program,"  it 
was  announced  by  Irving  A.  Fein, 
president  of  J&M  Productions. 

Kirkland  Prepares  Film 

ATLANTA,  Sept.  10.  -  George  M. 
Kirkland,  president  of  International 
Sound  Films,  has  just  returned  here 
from  Puerto  Rico,  where  he  directed 
a  film  for  the  Waterman  Steamship 
Corp.  for  TV  release  later  this  year. 


TV  CIRCUIT 


with  PINKY  HERMAN. 


FAIR  exchange  is  no  snobbery  and  TV,  together  with  its  older  brother 
Radio  are  keenly  aware  of  this.  Down  in  Washington,  D.C.  Milt  Grant 
left  station  WOL  for  a  berth  at  WTTG  where  his  daily  "teen  age  hops" 
have  made  him  one  of  the  most  popular  TV  figures  in  town.  Milton  Q. 
Ford  WOLlked  into  Grant's  vacated  spot  from  WMAL  and  likewise 
became  one  of  the  most-listened-to  radio  personalities  in  the  area.  Last 
month  Grant  added  a  radio  sked  to  his  duties  by  taking  on  a  regular 
evening  disk  jockey  stint  at  WWDC  and  again  Milton  Q.  made  his  move; 
keeping  his  lucrative  post  at  WOL,  he  added  a  weeklv  TV  series  of  his 
own  over  WTTG.  .  .  .  After  2  vears  as  co-host  with  Bess  Myerson  of 
"The  Big  PayoflF,"  Bob  Paige  is  in  line  for  another  across  the  board  TV 
quizzer  for  Colgate.  .  .  .  The  multi-talented  Merv  Griffin  will 
again  sub  for  vacationing  Bud  Collyer  on  the  "Beat  the  Glock"  TV'er. 
.  .  .  The  Jimmie  Franklins  (he's  prexy  of  Shamrock  Music  Pub.  and  co- 
writer  of  the  clever  ditty,  "The  Piano  Teacher  Song,")  are  expecting  a 
visit  from  Sir  Stork  next  month.  .  .  .  The  listenable  and  effective  Progres- 
sive Jazz  you'll  be  hearing  in  Screen  Gems'  forthcoming  telefilm  series, 
"Stakeout,"  is  from  the  extensive  music  library  of  the  Ross-Gaffney  firm. 
.  .  .  Prolific  Lester  Gooper,  scripter  of  the  "Eye  on  New  York"  TV 
CBSeries,  was  the  youngest  writer  on  the  Warner  Bros.  lot  at  the  age  of 
20.  His  documentary,  "A  Day  Called  X,"  telecast  several  times  over  CBS 
is  rated  one  of  the  finest  "civil  defense"  stories  ever  penned. 


Quite  a  story  behind  the  story  of  "Pay  or  Die,"  the  Mafia  expose, 
which  Allied  Artists  will  produce  with  Ernest  Borgnine  as  star.  Written 
by  vet  foreign  correspondent  Burnet  Hershey  (he  used  to  write  movie 
shorts  for  Warner  Bros.)  the  story  appeared  back  in  1948  in  "This  Week" 
and  later  was  reprinted  by  "Readers  Digest."  Acquired  by  the  King 
Brothers,  it  was  moth-balled  for  "Dillinger"  and  again  shelved  when 
MOM  released  "Mafia"  with  Gene  Kelly.  Richard  Wilson,  who  directed, 
"Al  Capone,"  will  make  "Pay  or  Die."  .  .  .  Edward  Joy-Diana  Green 
Productions,  thru  General  Artists  Corp.,  will  offer  Andy  Williams  and 
an  array  of  Broadway  and  Hollywood  talent  in  "Music  from  Shubert 
Alley,"  for  Sinclair  Refining  Co.,  on  Friday,  November  13,  (10-11  P.M.) 
as  an  NBColorcast.  Nick  Vanoff,  producer  of  the  "Dave  King  Show" 
will  be  producer.  ...  Ace  sportscaster  Chris  Schenkel  wUl  team  up  with 
another  champ  to  describe  the  action  of  the  Giants-Bears  pre-season 
football  game  which  will  be  telecast  Friday  over  CBS-TV.  .  .  .  Sotto  voce 
to  Jack  Paar:  One  of  the  most  gifted  of  writers,  Larston  D.  Farrar  ("Wash- 
ington Low-Down")  is  having  his  newest  tome,  "Successful  Writers  and 
How  They  Work,"  published  next  week  by  Hawthorne.  His  ken  of  people 
and  events  in  the  Nation's  Capitol,  his  keen  wit  and  down-home  philo- 
sophy make  him  a  natural  guest  for  your  show.  .  .  .  Business  has  been 
so  good  lately  at  J.  F.  Film  Service  (film  and  TV  editing)  that  they've 
just  taken  much  larger  quarters  at  45  W.  4.5th  St.  .  .  .  Bob  Wells,  who 
will  produce  a  90-minute  music  special,  "A  Toast  to  Jerome  Kem,"'TVia 
NBC,  Tues.,  Sept.  22,  opines  that  it  would  take  more  than  51  hours  to 
play  the  112  complete  Broadway  and  Hollywood  musical  scores  cleffed 
by  Kern  .  .  .  Bette  Davis  will  be  seen  as  "Ella  Lindstrom"  (mother  of  7 

children)  in  next  week's  "Wagon  Train"  episode  Those  responsible 

for  the  colorful  and  interesting  film  presenting  the  forthcoming  season's 
new  line-up  rate  NBCongratulations. 


Bond   G  rOUD   ^^"'^  Operators'  Strike 

Jl  CAMDEM    M    T     C^^4.    in  T 


( Continued  from  page  I ) 
RKO  Theatres'  parent  company,  and 
the  noted  entertainer,  Sophie  Tucker. 
All  are  Trustees  of  Israel,  those  who 
have  purchased  $10,000  or  more  in 
State  of  Israel  Bonds  in  a  single  year. 

Dinner  chairmen  for  the  tribute  to 
Guilden  and  the  others  are  Samuel 
Lemberg  and  Milton  Weill.  In  an- 
nouncing the  affair,  the  chairmen  paid 
homage  to  the  untiring  leadership 
provided  by  the  members  of  the  en- 


CAMDEN,  N.  J.,  Sept.  lO.-Labor 
difificulties  with  the  projectionists 
union,  which  were  followed  by  a 
strike  of  14  weeks,  have  been  settled 
by  the  management  of  the  Stanley 
Theatre  here.  The  house  continued 
operations  during  the  strike,  despite 
picketing. 


tertainment  industry  and  expressed 
confidence  that  "the  Israel  Bond  drive 
will  once  again  serve  as  a  means 
through  which  we  can  display  as  prac- 
tical idealists  our  faith  in  Israel." 


FCC  Forbids  Usage 
Of  TV  'Teaser'  Ads 

From  THE  DAILY  Bureau 

WASHINGTON  Sept.  10.  - 
Federal  Communications  Commi:; 
today  refused  to  permit  the  us 
"teaser"    announcements    for  fi 
broadcast  commercials. 

FCC  rules  require  all  comma 
announcements  to  identify  the  p 
uct  and  sponsor.  The  National  A 
ciation  of  Broadcasters  had  asked 
these  rules  be  relaxed  to  pe 
"teasers,"  short  announcements  w 
use  slogans  or  catch-phrases  to  ar 
interest  in  a  later  announcement, 
which  frequently  omit  the  name 
the  product  or  sponsors  involved. 
Commission  said  it  would  not  b- 
the  public  interest  to  permit  thes 

Ross  to  President 
Of  Lawrence  (Can.) 

John  T.  Ross,  executive  vice-pi! 
dent  of  Robert  Lawrence  Product' 
(Canada)  Ltd.,  will  become  presic 
of  the  company  on  October  6,  it 
been  announced  by  Robert 
Lawrence,  president  of  the  New  \ 
company  of  the  same  name. 

The  effective  date  of  the  appo 
ment  coincides  with  the  opening 
the  new  Toronto  studios  of  the  L. 
rence  company,  a  producer  of  ti 
vision  commercials.  A  record  vok 
of  $500,000  in  commercials  will 
produced  by  the  Canadian  comp, 
in  1959,  Lawrence  reported. 

AIP  Record  Album 

HOLLYWOOD,  Sept.  lO.-The  . 
sical  score  for  American-Intemation 
"Goliath  and  the  Barbarians,"  writ, 
by  Les  Baxter,  will  be  the  subject 
AIP's  first  record  album,  to  be  m; 
available  in  monaural  and  stereo  v 
sions  and  released  at  the  same  time 
the  film  in  November. 


New  Albany  Theatre 

( Continued  from  page  1 ) 
the  Governor,  other  state  officials  a 
the  Mayor  among  the  guests. 

Cost  of  the  local  theatre  is  e; 
mated  at  $400,000.  It  is  to 
equipped  with  70mm  projectors,  pu; 
back  chairs  and  other  new  accout 
ments,  including  a  sunken  cof 
lounge.  The  house  will  be  adaptal 
for  all  types  of  product,  according 
Hellman. 

Sidney  Patterson,  of  Patterson,  N. 
is  the  architect;   Leon  Einhom, 
Albany,  the  associate.  Builder  is  He 
man  Enterprises. 

Irwin  Ullman,  who  left  the  Fabi, 
organization  last  June  to  direct  He 
man's  Lincoln  and  Andalusia  driv, 
ins,  will  supervise  the  new  four-wi 
er.  Alan  V.  Iselin,  son-in-law  of  He, 
man  and  operator  of  three  area  driv 
ins,  will  have  over-all  supervision 


Terry  Turner  Named 

Terry  Turner  has  been  appoint 
to  handle  special  television  and  rai 
saturation  campaigns  for  Continen 
Distributing's  exploitation  combii 
tion,  "Blitzkrieg"  and  "Breakout,"  '' 


day,  September  11,  1959 


Motion  Picture  Daily 


5 


REVIEW: 

Web  of  Evidence 

Allied  Artists 


Hollywood,  Sept.  10 

Top  notch  performers,  a  good  story  and  Jack  Cardiff's  direction  turn 
this  into  an  absorbing  murder  mystery.  Van  Johnson  and  Vera  Miles  are 
the  two  American  names  enHsted  for  this  British-made  Georgefield  Pro- 
duction, receiving  capable  assists  from  Emlyn  Williams,  Bernard  Lee 
and  Jean  Kent  in  co-starring  roles. 

Producers  Maxwell  Setton  and  John  R.  Sloan  favored  Ken  Ta\lor's 
screenplay  with  a  good  music  score  b\'  Douglas  Gamley  to  add  to  the 
flavor  of  their  production. 

Based  on  the  novel,  "Beyond  This  Place,"  b\  A.  J.  Cronin,  Kenneth 
H\de's  screen  adaptation  establishes  Van  Johnson's  early,  happy  child- 
hood relationship  with  his  father,  Bernard  Lee.  which  comes  to  a  sudden 
halt  when  Lee  is  found  guiltv  of  murdering  a  "good-time  girl"  allegedly 
bearing  his  child. 

The  stor\'  takes  leverage  when  Johnson,  now  a  grown  man,  raised  in 
America,  returns  to  England  to  pursue  the  belief  his  father  is  paying 
for  another  man's  crime.  His  determination  to  re-open  the  20-year-old 
case  causes  Ralph  Truman,  Lee's  prosecutor,  much  concern  for  his  chances 
in  a  coming  Parliamentary  election.  Despite  Truman's  attempts  to  get 
Johnson  out  of  the  way,  Van  is  able  to  track  down  kev  witnesses  and  a 
piece  of  e\ddence  which  pins  the  crime  on  Emhm  Williams,  a  shipping 
magnate,  whose  petition  changed  Lee's  death  penalt)'  to  one  of  life  im- 
prisonment. 

Lee's  perfonnance  as  an  embittered  con\"ict,  read\'  to  "live  it  up"  after 
being  released  for  a  crime  he  did  not  commit,  is  outstanding. 

Integrated  in  Johnson's  campaign  for  justice  is  an  interesting  romance 
with  \^era  Miles,  a  librarian  who  helps  him  with  his  problem  by  bringing 
in  a  newspaperman,  Leo  McKem.  McKem,  whose  newspaper  champions 
Lee's  release  from  prison,  discloses  to  Van  that  Miss  Miles  fears  his  re- 
action to  their  potential  romance  if  he  should  learn  that  she  was  once 
raped  during  her  teens.  \''an  dispels  her  fears  on  their  future  happiness. 
Running  time.  88  minutes.  Adult  classification.  Release,  in  September. 

S.  D.  B. 


Harrison's  Tour  Schine  Eliminates  Post 


|tcure  Tax  Relief 
)r  Concessionaires 

Specwl  to  THE  DAILY 

hoLUMBUS,  Ohio.,  Sept.  lO.-The 
I  ependent  Theatre  Owners  of  Ohio 
•  announced  to  members  that  it  has 
I;  n  able  to  secure  a  decision  from  the 
i  e's  Department  of  Taxation  which 
j  reflect  "definite  benefits  to  conces- 
I  1  operators  throughout  the  state." 
'  .B.  376,  effective  July  1,  1959, 
I  nging  the  law  affecting  \'endors, 

now  been  defined  as  follows:  "If  a 
[  irate  corporation  operates  the  con- 
i'  .ion  in  a  theatre,  they  are  not  liable 
I  the  three  per  cent  sales  tax  on 

IS  sold."  This  does  not  include 

■s  where  the  theatre  provides  chairs 
■   tables  for  the   consumption  of 

IS  sold. 

V's  'Hypnotic  Eye' 
es  'Hypnovision' 

I  Hypnovision,"  a  new  production 
;ept  said  to  integrate  the  audience 

'  ramatic  action  without  resorting  to 
tographic  illusion,  will  be  intro- 

,sd  for  the  first  time  in  Allied 
sts'  "The  Hypnotic  Eye,"  which 
now  before  the  cameras,  pro- 
er  Charles  B.  Bloch  has  announced, 
.loch  explained  that  "H^-pnovision" 

fiists  of  utilizing  recognized  phe- 
lena  of  applied  psychology  supple- 

vited  by  music  written  under  the 

'^ction  of  a  psychologist,  its  basic 
hm  keyed  to  cross  "the  delta  range 
le  brain  waxe  cycles  and  so  induce 
ceptive  state." 

3mpliis  Censors  OK 
fidy  Chatterley' 

special  to  THE  DAILY 

lEMPHIS,  Sept.  10.-"Lady  Chat- 
,;y's  Lover"  opened  at  the  Ritz 
atre  here  today  without  being  cut 
censors,  although  angry  words  were 
langed. 

oday's  morning  newspapers  said 
1  censors  had  ordered  the  film  cut, 
later  editions  reported  that  thea- 
I  attorney  ^\'illiam  Goodman  had 

^ressed  upon  the  censors  that  Mem- 
is  still  part  of  the  Union  and 
ect  to  the  opinion  recenth"  hand- 

iio\Mi  on  the  controversial  fibn  b\ 

J  U.S.  Supreme  Court. 


Ua.  ^Porgy^  Benefit 

'HILADELPHIA,  Sept.  10.  -  The 
I  premiere  of  "Porgy  and  Bess"  at 

^  Goldman  Theatre  here  on  October 
■11  benefit  the  Deborah  Hospital  at 

-vns  Mills,  N.J.  The  Philadelphia 

-  Henry  Baranblatt  Chapter  of  the 
lital  has   taken  over  the  entire 

■  ;e  for  the  premiere. 


•s.  John  Dumestre 

,TLANTA,  Sept.  10.  -  Mrs.  John 
)umestre,  widow  of  the  owner  of 
[.  Southeastern  Theatre  Supply  Co., 
I-  killed  instantly  in  an  automobile 
,  lent  recently.  Her  daughter,  Mrs. 
,  iard  E.  Lewis,  was  also  injured 
"  le  crash,  and  died  late  Sunday  in 
ivate  hospital. 


(  Continued  from  page  1 ) 
be  to  implement  the  Spyros  P.  Skou- 
ras  sales  drive,  which  runs  from  now 
until  December  26.  The  sales  execu- 
tive will  meet  with  branch  and  re- 
gional advertising  -  publicity  man- 
agers in  each  cit\'  to  discuss  progress 
reports  on  the  drive  and  ways  and 
means  to  efficiently  aid  the  campaign. 


For  UA's  'Country' 

Robert  Mitchum,  who  stars  •  with 
Juhe  London  in  United  Artists'  "The 
\\'onderful  Countrv',"  will  make  a 
cross-country  promotion  tour  keyed  to 
the  September  saturation  booking  of 
the  motion  picture  in  over  200  thea- 
tres. 

Mitchum.  who  kicks  off  his  tour  in 
New  York  September  21st,  will  \-isit 
Pittsburgh.  Detroit,  Chicago,  St. 
Louis,  Denver  and  Los  Angeles.  In 
each  of  these  cities,  an  intensive  pro- 
gram of  T\'  and  radio  appearances,  in- 
terviews by  top  newspaper  columnists 
and  personal  appearances  has  been  ar- 
ranged. The  campaign  for  "The  Won- 
derful Country"  also  includes  hea\y 
cooperative  advertising,  a  major  book 
promotion,  contests,  displays,  and 
merchandising  tie-ups.  In  each  city  he 
\isits,  Mitchum  will  cooperate  in  these 
promotions. 


Of  Albany  Area  Booker 

special  to  THE  DAILY 

ALBANY,  Sept.  10.  -  The  position 
of  Albany  exchange  district  booker 
for  Schine  Theatres  has  been  ehm- 
inated.  Dick  Dickerson,  who  filled  it 
during  recent  years,  has  left  tlie  cir- 
cuit, according  to  word  received  here 
from  Gloversville,  circuit  headquar- 
ters. Elimination  of  the  job  was  an 
economy  measure.  Dickerson  had  been 
with  the  chain  for  1.5  years. 

BUI  Kraemer  head  booker,  has 
taken  over  the  Albany  district  as- 
signment, exchangemen  report. 


M-G-M  'Stars'  Reissue 
Doing  Well  in  South 

Tests  of  a  reissue  of  "Stars  in  My 
Crown"  in  the  Charlotte,  N.C.,  area 
ha\ing  proved  highly  successfid,  the 
compan\-  has  set  a  similar  saturation 
for  NIemphis  beginning  Sept.  15. 

Topping  New  Releases 

Reports  from  19  theatres  in  the 
Charlotte  territor}-  showed  the  film  do- 
ing some  of  the  best  business  of  the 
vear,  topping  many  comparable  new 
productions  of  recent  years,  accord- 
ing to  Jack  B\Tne,  M-G-M  \-ice-presi- 
dent  and  general  sales  manager. 


first  Meeting  of  All 
field  Men  Starts 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  10.  -  The 
first  full-force  meeting  of  the  Warner 
Bros,  field  organization  ever  held  at 
the  company's  studio  in  Burbank,  is 
under  way  there,  with  fieldmen  from 
10  areas  in  the  United  States  and 
Canada  participating. 

The  two-day  session,  which  will 
wind  up  tonight,  is  being  presided 
o\  er  by  W.  W.  Brumberg,  manager 
of  fieldmen  and  cooperative  advertis- 
ing. It  is  dealing  with  the  pictures 
which  Warner  Bros,  will  release  dur- 
ing the  fall  and  winter  under  policies 
determined  by  Benj.  Kalmenson,  ex- 
ecuti\e  vice-president,  to  assure  spe- 
cialized handling  for  each  film. 

Many  Campaigns  Discussed 

The  fieldmen  include:  Frank  Casey, 
Chicago;  Al  Dubin,  Toronto;  George 
Fishman,  Washington,  D.C.;  Floyd 
Fitzsimmons,  Boston;  Ke\in  Genther, 
Dallas;  Herbert  Pickman,  New  York; 
Don  Walker,  Kansas  City;  J.  D.  Wood- 
ard,  Atlanta;  Willard  Coghlan,  Seattle, 
and  Max  Bercutt,  Los  .\ngeles. 

Campaigns  discussed  include  those 
for  "The  FBI  Story,"  "Look  Back  in 
Anger,"  "A  Summer  Place,"  "The 
Miracle,"  "Cash  McCall,"  Jack  Webb's 
"30"  and  "The  Bov  and  the  Laughing 
Dog." 

Speakers  during  the  meetings  in- 
clude Wolfe  Cohen,  Bernard  Good- 
man, Bill  L.  Hendricks,  Larry  Lesh- 
ansky,  Ed  Hinchy,  Gil  Golden,  Bill 
Rice,  Dick  Lederer,  Carl  Schaefer 
and  Ernest  Grossman. 


'Blue  Laws ' 


(Continued  from  page  1) 
especially  in  \dew  of  the  reluctance  of 
juries  to  con\-ict  in  the  cases  brought 
so  far,  according  to  Representative 
Chester  Ward,  a  member  of  the  Spar- 
tanburg Countj-  legislative  delegation 
and  counsel  for  some  theatres  here. 

Rule  of  Comity 

In  withdrawing  the  injunction 
against  enforcement  of  the  "blue  law" 
against  Sunda\'  movies  in  Spartanburg, 
Greemille,  Anderson,  Darhngton, 
Greenwood  and  Cherokee  counties. 
Judge  \\'yche  said  the  federal  court 
recognized  the  rale  of  comity  between 
courts  which  savs  a  higher  court  does 
not  consider  matters  still  at  issue  in  a 
lower  court. 

Meanwhile,  theatre  operators  plan  to 
take  a  case  pending  now  in  Spartan- 
burg County  Court  directly  to  the 
State  Supreme  Court. 

Raises  Constitutional  Questions 

The  case  in  question  was  brought 
last  fall  against  Robert  B.  Talbert, 
manager  of  the  CaroHna  Theatre  here. 
It  raises  the  constitutional  questions 
in  the  now-suspended  federal  case. 

'Tough'  Opens  Wed, 

United  .\rtists'  "Cr\-  Tough"  will 
open  \\'ednesday,  Sept.  16,  at  the  RKO 
Palace  Theatre  on  Broadway. 


Mitchum  Will  Tour 


PREMIERE 


Paramount,  San  Francisco 


"JAMES  SHIGETA  IS  OUR  NEXT  BIG  RAVE!  EXCELLENT  IN 
'THE  CRIMSON  KIMONO'... INTRIGUING  COMBINATION  OF 
LOVE  STORY  AND  MURDER  WITH  MELODRAMA  TAKING 
OVER  IN  BIG  WAY!"  ,^„,,, 

LOUELLA  PARSONS 


Passion 
killer's 
first 
victim.. 


VICTORIA        GLENN  ^  JAMES 

SHAW  CORBETT  SHIGETA 

Written.  Produced  and  Directed  by  SAMUEL  FULLER 
A  GLOBE  ENTERPRISES  PRODUCTION 


MOTION  PICTURE 


OL.  86,  NO.  52 


NEW  YORK,  U.S.A.,  MONDAY,  SEPTEMBER  14,  1959 


TEN  CENTS 


14.04  Per  Share 

Univ.  in  Black 
For  39  Weeks 
Of  Fiscal  '59 

Studio  Sale  Proceeds  Big 
factor  in  the  Turnabout 

Universal  Pictures  Company  on  Fri- 
lay  reported  a  consolidated  net  profit 
br  the  39  weeks  to  Aug.  1,  1959,  of 
^3,772,036,  after  Federal  income  taxes 
)f  $450,000  on  ordinary  operations. 
Included  in  the  above  figure  is  $3,667,- 
387  net  of  taxes,  resulting  from  the  sale 
of  the  studio.  After  providing  for  divi- 
Jends  on  the  preferred  stock  such 
profit  amounted  to  $4.04  per  share  on 
S99,802  shares  of  common  stock  out- 
standing, excluding  shares  in  the  treas- 
ury of  the  company  at  Aug.  1. 

For  the  39  weeks  ended  Aug.  2, 
{Continued  on  page  3) 


Hassanein  Is  Named  V-P 
Of  y.A.  Theatre  Circuit 

Salah    M.    Hassanein    has  been 
elected  a  vice-president  of  United 
Artists  Theatre  Circuit,  Inc.,  by  the 
company's 
board  of  direc- 
tors, George  P. 
Skouras,  presi- 
dent, announc- 
ed  on  Friday. 

Hassanein  has 
been  film  buyer 
for  the  com- 
pany since  1952 
and  will  retain 
that  '  position. 
!  Prior  to  joining 
the  U.A.  Thea- 
tre Circuit  in 
19  5  2,  Hassa- 
nein had  been  film  buyer  for  other 
(Continued  on  page  3) 


S.  M.  Hassanein 


Limit  Action 

Senate  Groups 
Won't  Bolster 
State  Censors 


""Movie?  I  thought  this  was  a  restaurant 


Weitman  Joins  Lopert 
In  District  Sales  Post 

Nonnan  Weitman  has  joined  the 
Lopert  sales  organization  as  district 
sales  representative  in  the  Philadel- 
phia, Washington,  Pittsburgh  and 
Cleveland  exchange  territories.  Weit- 
man, who  has  been  with  Universal 
Picture  for  14  years,  most  recently  as 
Cleveland  branch  manager,  will  start 
his  new  duties  Monday,  September  21, 
and  will  make  his  headquarters  in 
Philadelphia. 


Roberts,  Feocco  loin 
Dipson  Executive  Stall 

Special  to  THE  DAILY 
BATAVIA,  N.  ¥.,  Sept.  13.-Thomas 
E.  Roberts,  former  Dipson  Theatres 
district  manager  in  Elmira,  N.  Y.,  and 
Frank  J.  Feocco,  formerly  with  Cornell 
Theatres,  in  Ithaca,  have  been  ap- 
pointed members  of  the  executive  staff 
of  the  Dipson  Theatres  organization 
and  will  serve  in  the  company's  head- 
quarters here,  it  was  announced  by 
(Continued  on  page  3) 


Wheelwright  to  Head 
'Porgy'  Special  Unit 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Sept.  13.  -  Ralph 
Wheelwright,  former  assistant  direc- 
tor of  publicity  at  the  MOM  studio, 
has  been  named  head  of  the  special 
Samuel  Goldwyn  "Porgy  and  Bess" 
(Continued  on  page  3) 


The  memo  explains  existing  prac- 
tice and  the  proposed  government 
change  in  each  of  six  major  areas 
covered  by  the  revision. 

The  six  aspects  of  ASCAP  operation 
covered  in  the  30-page  memo  are 
these:  the  right  of  ASCAP  members 
to  withdraw  from  the  Society;  the  re- 
quirement that  ASCAP  scientifically 
conduct  a  survey  of  the  performances 
of  the  compositions  of  its  members  as 


Judiciary  Units  Side-Step 
Aid  to  Broad  State  Laws 


Justice  Department  Brief  in  Support 
Of  ASCAP  Consent  Decree  Changes 

From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  13.-The  Justice  Department  has  filed  a  lengthy 
memorandum  with  the  New  York  District  Court  in  support  of  its  proposed 
revision  in  the  consent  decree  governing  the  American  Society  of  Composers, 
Authors  and  Publishers. 


By  J.  A.  OTTEN 

WASHINGTON,  Sept.  13.  -  Two 
Senate  Judiciary  subcommittees  hold- 
ing hearings  on  obscene  literature -arid 
films  have  decided  to  confine  any 
legislative  action  to  "hard-core  porno- 
graphy," members  said. 

They  declared  there  will  be  no 
action  at  any  time  in  the  foreseeable 
future  to  sustain  broad  state  censor- 
ship laws. 

This  would  seem  to  leave  the  mo- 
tion picture  industry  pretty  well  in 
the  clear.  Staff  officials  pointed  out 
that  so  far  there  has  been  very  slight 
mention  of  Hollywood  pictures,  that 
no  industry  officials  have  asked  to 
testify,  and  that  it  is  not  likely  the 
(Continued  on  page  2) 


Llghtstone  Named  V-P 
Of  Rugoff  &  Becker 

Leonard  Lightstone,  who  has  been 
associated  with  Island  Theatre  Circuit 
here  for  the  past  11  years,  has  been 
named  vice-president  of  Rugoff  & 
Becker  Management  Corp.,  in  charge 
of  film  buying  and  booking,  according 
to  Donald  S.  Rugoff,  president. 

Lightstone  succeeds  Clem  Perry, 
(Continued  on  page  4) 


a  basis  for  distributing  revenues;  the 
manner  in  which  ASCAP  shall  dis- 
tribute its  revenues;  the  Hmitation  on 
the  extent  to  which  the  Society  may 
weigh  the  votes  of  its  members;  the 
manner  in  which  it  shall  assure  its 
members  of  equal  treatment  and  an 
adequate  opportunity  to  protect  their 
rights  within  ASCAP;  and  the  obliga- 
tion that  ASCAP  admit  all  duly-qual- 
ified applicants  to  membership. 


Exhibitors  Invited  to 
20th's  38  Drive  Rallies 

20th-Century-Fox  branch  managers 
are  sending  out  invitations  to  more 
than  10,000  exhibitors  operating  more 
than  15,000  theatres  to  attend  Spyros 
P.  Skouras  Drive  rallies  to  be  held 
within  the  next  month  in  38  cities 
in  the  United  States  and  Canada,  Alex 
(Continued  on  page  2) 

TELEVISION  TODAY-page  6 


Motion  Picture  Daily 


Monday,  September  14,  l\i 


PEHSDML 
MEIVTIOIV 


T  EONARD  GRUENBERG,  general 
-L/  manager  of  NTA  Pictures,  left  at 
the  weekend  for  HoUywood.  He  will 
return  here  on  Friday. 

• 

Geoffrey  Shurlock,  Production 
Code  administrator,  arrived  here  from 
Hollywood  and  Washington  over  the 
weekend. 

• 

Joseph  N.  Welch  leaves  here  today 
for  London,  via  B.O.A.C.  He  will  en- 
gage in  promotion  work  abroad  for 
"Anatomy  of  a  Murder." 

• 

Robert  Arthur,  producer,  left  here 
at  the  weekend  for  London,  via 
B.O.A.C. 

• 

Mrs.  Rosalie  Levine,  wife  of  Em- 
bassy Pictures  president,  Joseph  E.  Le- 
vine, is  confined  to  her  Newton,  Mass., 
home,  suffering  from  a  sprained  back. 
• 

Stewart  Stern,  producer,  arrived 
in  New  York  from  London  at  the 
weekend,  via  B.O.A.C. 

Dennis  O'Keefe  is  in  New  York 
for  promotion  activities  on  behalf  of 
his  new  United  Artists  Television 
series. 

• 

Elizabeth  Taylor  arrived  in  New 
York  Friday  from  Europe,  following 
completion  of  her  role  in  "Suddenly, 
Last  Summer." 

• 

Joan  Crawford  has  returned  to 
New  York  from  a  tour  of  midwest 
cities  on  behalf  of  "The  Best  of  Every- 
thing." 

• 

James  E.  Frew,  southern  division 
manager  for  Continental  Distributing, 
has  left  Atlanta  for  a  business  trip  to 
DaUas. 

• 

Myrtle  H.  Wilson  and  Joe  A. 
Jackson,  owner  of  the  Clanton  Drive- 
in,  Clanton,  Ala.,  have  returned  there 
following  a  honeymoon  trip. 


Drive  Rallies 


The  B-':!!;"* 

MR.  HOLLYWOOD 
MOVIE  BEE 
TRAILER 

Contact  your  local 

NATIONAL  SCREEN  SERVICE 
EXCHANGE 


( Continued  from  page  1 ) 

Harrison,  general  sales  manager,  an- 
nounced. 

Harrison,  along  with  assistant  gen- 
eral sales  managers  C.  Glenn  Norris 
and  Martin  Moskowitz,  will  attend  the 
38  meetings  at  which  they  will  not 
only  present  a  personal  message  from 
president  Spyros  P.  Skouras,  but  will 
also  pin-point  the  company's  produc- 
tion schedule  and  other  plans  of  con- 
cern to  exhibitors  for  the  next  two 
years. 

Several  Thousand  Acceptances 

Harrison  will  be  the  principal  speak- 
er at  meetings  scheduled  to  be  held  at 
branches  in  the  West.  Norris  wiU 
speak  at  rallies  scheduled  at  exchanges 
in  the  Midwest  and  South,  while  Mos- 
kowitz will  cover  sessions  at  offices 
in  the  East. 

Abready  several  thousand  exhibitors 
have  accepted  the  invitation. 

In  addition  to  the  exhibitors,  the 
meetings  will  be  attended  by  branch 
managers,  who  will  preside,  exchange 
sales  and  office  managers,  salesmen, 
bookers  and  regional  advertising  di- 
rectors. 

First  raUies  are  being  held  this  week 
in  Los  Angeles,  San  Francisco,  Port- 
land, Seattle,  Vancouver,  Denver,  Kan- 
sas City,  St.  Louis,  Chicago  and 
Boston. 


Cornelia  Otis  Skinner 
Brotherhood  Chairman 

Comeha  Otis  Skinner,  actress  and 
author,  has  been  named  national  chair- 
man of  Brotherhood  Week  to  be  ob- 
served next  Feb.  21-28,  sponsored  by 
the  National  Conference  of  Christians 
and  Jews. 

The  announcement  was  made  pubhc 
yesterday  by  Benjamin  F.  Fairless, 
former  board  chairman  of  the  U.S. 
Steel  Corp.;  Lewis  L.  Strauss,  former 
U.S.  Secretary  of  Commerce;  and 
James  F.  Twohy,  West  Coast  indus- 
trialist, co-chairmen  of  the  National 
Conference. 

First  Woman  Chairman 

This  is  the  first  time  that  a  woman 
has  been  designated  to  head  the  na- 
tional Brotherhood  Week  observance 
first  celebrated  in  1934.  Previous  chair- 
men of  Brotherhood  Week  have  in- 
cluded Harold  E.  Stassen,  John  G. 
Winant,  Robert  P.  Patterson,  Nelson 
A.  Rockefeller,  John  L.  Sullivan,  Eric 
Johnston,  Roger  W.  Straus,  Thomas 
E.  Branifif,  Ben  Duffy,  Harvey  S.  Fire- 
stone, Jr.,  Louis  B.  Seltzer  and 
George  B.  McKibbin. 

In  accepting  the  post  of  national 
chairman.  Miss  Skinner  called  on  all 
communities  throughout  the  United 
States  to  participate  in  the  1960  ob- 
servance and  to  begin  planning  now 
for  local  Brotherhood  Week  programs 


S.B.A.  Gets  $75  Millions 
More  for  Current  Loans 

From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  13.  _  The 
Small  Business  Administration  will 
have  an  additional  $75,000,000  of 
lending  authority  to  operate  on  this 
year. 

The  agency  had  asked  another 
$200,000,000  to  keep  its  business 
lending  activities  going  for  a  long 
while.  However,  it  is  getting  from 
Congress  only  the  $75,000,000,  which 
Congress  filgures  will  keep  it  going 
well  through  next  June  30.  Congress 
has  made  it  plain  it  wants  to  take  a 
searching  look  at  S.B.A.  policies  and 
operations  next  session. 

I.F.D.  Acquires  Rights  to 
235  Features,  Westerns 

The  acquisition  of  international  dis- 
tribution rights  to  a  group  of  235  fea- 
tures and  westerns  has  been  announced 
by  Joseph  Wohl,  president,  and 
Charles  H.  Rosenblatt,  vice-president 
of  International  Film  Distributors, 
which  is  currently  celebrating  its  first 
anniversary  in  overseas  distribution. 

Closed  With  Schneck 

The  deal  was  closed  with  Armand 
Schneck,  president  of  J  and  J  Pictiu-es 
Corp.,  and  B  and  B  Pictures  Corp.,  and 
covers  distribution  in  all  theatrical, 
television,  and  16  mm.  markets  ootside 
the  United  States. 

The  new  package  includes  128  fea- 
tures and  107  westerns. 

With  the  acquisition  of  this  new 
product  International's  theatrical  pro- 
gram now  includes  294  features  and 
westerns  and  52  cartoons,  the  company 
said.  Its  television  releases  now  num- 
ber 452  features  and  77  shorts. 

Bill  Authorizing  'Beano' 
Killed  By  Mass.  House 

special  to  THE  DAILY 
BOSTON,  Sept.  13.-There'll  be  no 
"Beano"  in  Massachusetts  for  another 
year,  but  it  was  by  a  margin  of  only 
five  votes  that  the  House  reversed  itself 
and  killed  a  bill  to  revive  the  game 
after  a  15-year  ban. 

The  final  decision  on  "Beano"  was  in 
doubt  up  until  the  last  vote  was  cast 
in  the  last  of  three  roll  calls  on  its  re- 
vival. The  first  roll  call  was  on  a  mo- 
tion by  Representative  Louis  H. 
Glaser,  Maiden  Democrat,  that  the 
bill  which  was  approved  last  week  by 
a  vote  of  116  to  97,  be  referred  to  the 
ne.xt  annual  session. 


Senate  Grou]^ 

( Continued  from  page  1 )  \ 

subcommittees  will  ask  them  to  r 
pear.  : 
In  any  event,  there  will  be  nc  ic 
tion  of  any  kind  this  session.  The  :s 
sion  is  almost  over,  and  the  subi^n 
mittees  plan  more  hearings  after  I'n 
gress  adjourns,  but  even  when  i 
subcommittees  do  act  next  year  d 
action  will  be  comparatively  nam 
according  to  key  members. 

Kefauver  Heads  Subcommitte: 

The  subcommittees,  headed  > 
Senators  Kefauver  of  Tennessee  « 
Hennings  of  Missouri,  have  been  1  d 
ing  joint  hearings  on  two  Cons  a 
tional  amendments  to  streng  ;i 
state  censorship  laws  and  a  He  e 
passed  bill  to  increase  Post  Office  e 
partment  powers  to  move  ag  s 
smut.  So  far,  practically  all  the  t  i 
mony  has  been  on  the  postal  bill  ic 
not  on  the  amendments. 

One  of  the  amendments  is  extrt  5 
ly  sweeping  and  would  uphold  f  t< 
censorship  laws  on  a  very  broad  b  s 
The  other  would  give  the  states  le 
right  to  move  against  clearly  obscM 
films  but  not  against  the  type  of  f  ii 
tlie  Supreme  Court  has  been  uph  i. 
ing  in  recent  decisions.  Members  i 
the  more  sweeping  amendment  W( 
certainly  get  nowhere  and  the  chai 
were  that  even  the  narrower  « 
would  not  move  very  far. 

Steel  Strike  Fails  to 
Hurt  Pitt.  Theatres 

special  to  THE  DAILY 
PITTSBURGH,  Sept.  13.  -  It  i 
be  a  paradox  but  the  steel  sti 
seems  to  be  helping  business  in  PI 
burgh  theatres.  With  the  exceptior 
"John  Paul  Jones"  which  repla 
"Darby  O'Gill"  after  three  week.s 
the  Stanley,  it's  all  holdovers  here 

'North'  In  Sixth 

The  amazing  "North  by  Noi 
west"  is  now  in  its  sixth  week  at 
Penn,  the  first  time  that  the  de  L 
house  has  held  a  movie  for  that  1( 
since  "Knights  of  the  Round  Tab 
in  1954. 

"Middle  of  the  Night"  continues 
the  Squirrel  Hill  art  house  for  a  s' 
enth  week.  "Blue  Denim"  stays  on 
the  Fulton  for  a  fourth  week,. 
Question  of  Adultery"  got  three  we< 
at  the  Guild,  and  "The  Blue  Ang 
rates  a  second  week  at  the  J. 
Harris. 


that  will  express  the  brotherhood 
ideal. 

Plans  for  the  amusement  industries 
division  participation  in  the  1960 
Brotherhood  campaign,  iiicluding  the 
designation  of  a  national  chairinan  and 
exhibition  and  distribution  chairmen, 
will  be  inaugurated  soon. 


Two  Albums  for  'Odd 

United  Artists  Records  will  rele; 
two  albums  of  John  Lewis  music  i 
the  film  "Odds  Against  Tomorro^' 
keyed  to  the  October  openings  of  ; 
Harbel  production  starring  Hai 
Belafonte. 


^.t^^s^^^  &T"^^f        ^^^^^^  ^ 

as  a  section  of  Motion  Picture  He^aM-  T^i        ^"■i'^^F  P"bh«tions:   Motion   P;cture   Herald,    Better  Theatres  an/Reft^r^R^^^^^    Y.'^^'^Jlf'^^'i}  -^^'^    Treasurer;    Raymond  Gallagli, 

ouubLripuon  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  IJ 


Motion  Picture  Daily 


Over  200  Mid-West  Exhibitors  Attend 
Fox's  First  Showmanship  Meet  Today 

special  to  THE  DAILY 
CHICAGO,  Sept.  13.-More  than  200  exhibitors  in  the  mid-west  area,  will 
be  treated  to  a  promotional  presentation  tomorrow  encompassing  the  worlds 
of  fashion,  comic  books,  radio,  television,  department  stores,  paperback  books 


and  a  variety  of  other  merchandising 
media,  when  the  first  20th  Century- 
Fox  area  showmanship  meeting  gets 
underway  here. 

Non-industry  Spokesmen 

The  Sheraton-Blackstone  Hotel  will 
be  the  scene  of  the  merchandising 
seminar  which  will  outline  promotion- 
al plans  for  20th  product  between 
now  and  the  end  of  the  year.  High- 
light of  the  merchandising  sessions 
will  be  appearances  by  non-industry 
spokesmen,  representing  many  out- 
lets, some  of  them  untapped  before 
by  motion  pictures,  who  are  partici- 
pating  in   promotions   on   20th  re- 


leases this  year. 

Among  the  media  represented  will 
be  "Life"  and  "Look,"  for  "The  Blue 
Angel,";  "Harper's  Bazaar"  and  Al- 
lied Stories,  "The  Best  of  Everything"; 
Jay  Emmet  Promotions,  "Journey  to 
the  Center  of  the  Earth";  Pocket 
Books,  Chancellor  Records,  "The 
Hound  Dog  Man";  and  others. 

Exhibitors  will  be  shown  special 
accessories  on  several  of  the  attrac- 
tions, upcoming  national  magazine 
advertising  and  publicity,  scene  trail- 
ers and  new  star  trailers,  as  well  as 
other  publicity,  advertising  and  ex- 
ploitation material. 


nday,  September  14,  1959 

mti  Awards  Damages 
1  Percentage  Case 

I  special  to  THE  DAILY 
:OLUMBIA,  S.  C,  Sept.  13.-Dam- 
!S  aggregating  in  excess  of  $93,000 
Ire  awarded  to  eight  motion  picture 
tributing  companies  in  their  per- 
itage  under  -  reporting  actions 
inst  H.  B.  Ram  and  various  other 
endants  by  an  order  signed  by 
Ige  C.  C.  Wyche  of  the  United 
tes  District  Court  here  late  last 
sk. 

''rjie  order  confirms  and  adopts  the 
,  ort  of  a  special  master  filed  in 
,cember,  1958,  which  had  recom- 
,nded  that  judgments  be  granted  in 
,or  of  the  plaintiffs.  Paramount,  Uni- 
iisal,  Loew's  United  Artists,  RKO, 
lllumbia.  Twentieth  Century-Fox, 
il  Warner  Bros,  in  the  actions. 

'       Strikes  Jury  Demands 

iSrhe  order  also  directs  that  the  ex- 
itor-defendants'  demands  for  jury 
,i.l  of  the  eight  actions  be  stricken, 
jthe  grounds  that  the  actions  were 

I  equitable  accountings  and  that  ex- 
jtional  conditions  justified  the  refer- 
ee. The  court  also  overruled  a  series 

II  objections  to  the  special  master's 
l|0rt,  which  had  been  filed  by  the 
jiibitor  defendants. 

^rhe  distributors  were  represented 
J,  C.  T.  Graydon  and  Augustus  T. 
lydon  of  Columbia,  S.  C,  and  by 
lliam  R.  Glendon,  of  Royall,  Koe- 
,  Harris  &  Caskey,  and  John  F. 
licher,  of  Sargoy  &  Stein,  both  of 
w  York. 


oin  Dipson 


Ij     ( Continued  from  page  1 ) 
llliam  J.  Dipson,  president  of  the 

,(1, 

jDipson  Theatres  operates  40  houses 
iiNew  York,  Ohio,  West  Virginia  and 
flinsylvania. 

loberts  was  last  in  Batavia  as  man- 

ir  of  the  Family  and  Lafayette  the- 
oss  when  they  were  operated  by 

imer  Bros,  in  the  early  1930s.  He 
[t  went  to  Elmira,  where  he  man- 
|bd  the  Colonial  and  was  supervisor 
|,the  Watkins  Glen  Theatre.  He  was 

ned  district  manager  in  1952  when 
.Dson  Theatres  assumed  control  of 
,  Keeney,  Regent  and  Strand  thea- 
j5  there. 

Sis  brother,  Robert,  has  succeeded 
,1  as  Elmira  district  manager.  Both 
^rted  in  show  business  in  their  fa- 
r's  theatres  in  Mansfield,  O. 
i^'eocco  managed  the  State  Theatre 
Cornell.  Previously  he  managed  the- 
e.s  and  was  booking  representative 
^  Uie  Ryan  Bros.  Theatres  in  Ithaca, 
j/re,  Pa.,  and  Painted  Post. 

irheelwright  to  Head 

( Continued  from  page  1 ) 
Dlicity  unit  which  has  been  estab- 
led  by  Columbia  Pictures  to  handle 

U.S.  and  international  roadshow 
tribution  of  the  picture, 
''ollowing  studio  conferences  with 
Idwyn,  Wheelwright  planes  to  New 
rk  tomorrow  where  he  will  make 

headquarters. 


'U'  In  Black 


( Continued  from  page  1 ) 
1958,  net  loss  was  $861,247,  after  a 
federal  income  tax  benefit  of  $1,160,- 

000.  After  dividends  on  the  preferred 
stock,  this  loss  was  equivalent  to  $1.09 
per  share  on  the  927,254  shares  of 
common  stock  then  outstanding. 

In  the  13  weeks  ended  Aug.  1,  1959, 
Universal  realized  on  ordinary  opera- 
tions a  profit  of  $637,915  after  federal 
income  taxes  of  $815,000,  as  compared 
to  a  loss  of  $341,998,  after  a  federal 
income  tax  benefit  of  $440,000,  for  the 
13  weeks  ended  Aug.  2,  1958. 

Flax  Acquires  Cerver 
Theatre  in  Baltimore 

special  to  THE  DAILY 
BALTIMORE,  Sept.  13.-Morris 
Flax,  who  operates  the  Lincoln  Thea- 
tre here,  has  acquired  the  Cerver  The- 
atre, an  uptown  house  catering  to  col- 
ored patronage. 

Extensive  Remodeling 

Extensive  remodeling  includes  new 
projector,  screen,  marquee  and  new 
seats,  which  are  being  rearranged  to 
include  one  center  aisle,  replacing  the 
former  two  aisles.  A  new  composition 
tile  floor  is  to  be  installed.  The  thea- 
tre is  scheduled  to  reopen  around  Oct. 

1,  with  Eddie  Flax,  son  of  the  new 
owner,  as  manager. 

Ohio  Theatre  to  Test 
State  Obscenity  Law 

Special  to  THE  DAILY 
COLUMBUS,  O.,  Sept.  13.  -  Con- 
stitutionality of  Ohio's  anti-obscenity 
law  was  questioned  in  an  appeal  from 
a  conviction  in  Cuyahoga  County 
common  pleas  court  to  the  Ohio  su- 
preme court  by  Mrs.  Gertrude  Geva- 
ras,  operator  of  a  Cleveland  penny 
arcade.  Mrs.  Gervaras  was  convicted 
of  possessing  and  exhibiting  "obscene" 
movies.  She  contends  the  law  is  un- 
constitutional "because  it  fails  to  set 
a  definite  standard  for  determining 
what  is  obscene." 


Cases  of  S.C.  'Blue  Law' 
Violators  Are  Postponed 

Special  to  THE  DAILY 
SPARTANBURG,  S.C,  Sept.  13.- 
Trial  of  Claude  Rumley,  operator  of 
the  Fox  Theatre  here  for  "blue  law" 
violations  was  postponed  indefinitely. 
A  continuance  was  granted  at  nearby 
Rock  Hill  in  the  trial  of  Jack  Spivey, 
theatre  operator  there,  until  the 
South  Carolina  supreme  court  rules 
on  a  matter  that  has  been  shelved 
temporarily  by  a  three-judge  Federal 
court  sitting  in  Columbia. 

In  Columbia,  a  legal  authority  who 
has  been  following  the  developments 
in  recent  weeks,  suggested:  "Theatre 
owners  anxious  for  a  quick  decision 
in  this  controversy  could  petition  any 
of  the  supreme  court  justices  and  en- 
deavor to  get  his  agreement  to  accept 
original  jurisdiction.  Then  the  full 
court,  which  will  be  in  session  in  Oc- 
tober, would  have  to  agree." 

"I  would  not  try  to  block  such  a 
move,"  said  Attorney  General  Dan 
McLeod.  "The  state  will  cooperate  in 
any  effort  to  resolve  legal  problems 
posed  by  the  'blue  laws*  in  the  speed- 
iest fashion  possible." 


Heart  Seizure  Takes 
Paul  Douglas,  52 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  13.  -  Actor 
Paul  Douglas  died  Friday  of  a  heart 
seizure  at  his  home  here.  He  was  52, 
and  the  veteran  of  more  than  20  mo- 
tion pictures,  including  "Letter  to 
Three  Wives,"  "It  Happens  Every 
Spring,"  "Sohd  Gold  Cadillac"  and 
"The  Mating  Game.  " 

Surviving  the  actor  are  his  wife, 
actress  Jan  Sterling,  and  two  children, 
Adams  and  Margaret. 


S.  M.  Hassanein 

( Continued  from  page  1 ) 
theatres  in  New  York.  He  came  to 
this  country  in  1945  and  has  been  as- 
sociated with  the  industry  since,  ex- 
cept for  two  years  service  in  the  U.S. 
Army. 


3 


PEOPLE 

William  Goetz,  producer  of  "They 
Came  to  Cordura,"  will  be  the  guest 
speaker  at  the  opening  dinner  meet- 
ing of  the  Golden  Slipper  Square  Club 
on  Thursday  evening,  at  the  Hotel 
Sheraton,  Philadelphia.  He  will  dis- 
cuss "The  New  Era  of  Motion  Pic- 
tures." 

□ 

Elmer  Bernstein  has  written  the 
musical  score  for  a  new  documentary 
film  entitled  "Israel."  The  Cinema- 
Scope  and  Technicolor  film,  which  is 
sponsored  by  the  State  of  Israel  Bond 
Organization  and  the  Government  of 
Israel,  was  written  and  produced  by 
Leon  Uris,  directed  by  Sam  Zebba, 
and  features  Edward  G.  Robinson. 
□ 

Noel  Meadow  has  been  appointed 
producer's  representative  for  "The 
Naked  Venus,"  a  Gaston  Hakim  pro- 
duction being  released  in  the  U.S.  by 
Howco  International. 

□ 

Richard  Doherty,  office  manager  for 
20th  Century-Fox  in  Philadelphia  for 
the  past  15  years,  has  resigned  to  take 
the  same  position  with  the  Buena 
Vista  office  there. 

□ 

Dave  Rosen,  independent  distribu- 
tor in  Philadelphia,  has  taken  over 
the  area  distribution  of  the  operatic 
film,  "Tosca." 

□ 

James  H.  Harrison,  general  man- 
ager of  Wilby-Kincey  Theatre  Corp., 
was  recently  honored  by  the  Atlanta 
Music  Festival  Assn.  for  making  the 
Fox  Theatre,  that  city,  available  for 
a  full  week  of  grand  opera  next  year. 
□ 

Al  Vialardi  has  been  reappointed 
managing  director  of  the  Mayfair 
Theatre,  New  York  City. 

□ 

Joseph  J.  Lee,  who  for  16  years 
was  Detroit  branch  manager  for  the 
20th  Century-Fox  film  exchange,  has 
accepted  the  post  of  managing  direc- 
tor of  the  5,100-seat  Fox  Theatre  in 
that  city.  Robert  Bothwell,  former 
managing  director,  is  now  connected 
with  West  Coast  interests. 

□ 

Robert  Wise,  producer-director,  be- 
gins a  coast-to-coast  promotion  tour 
this  week  on  behalf  of  Habel  Produc- 
tions' "Odds  Against  Tomorrow,"  a 
United  Artists  release.  Departing  from 
Hollywood,  his  itinerary  includes  Chi- 
cago, Detroit,  Cleveland,  Washington, 
Philadelphia,  Boston  and  New  York. 

Atlanta  WOMPI  Charity 

ATLANTA,  Sept.  13.-A  very  suc- 
cessful kiddie  matinee  was  held  by  the 
Atlanta  WOMPI  at  the  Buckhead  The- 
atre here.  John  Carter  donated  use 
of  the  theatre,  and  funds  were  raised 
to  supply  needy  families  with  food 
baskets. 

War  Film  Package 

Continental  Distributing,  Inc.  will 
release  "Blitzkrieg"  and  "Breakout" 
as  a  combination  exploitation  package. 


4 


Motion  Picture  Daily 


Monday,  September  14,  Ifi! 


National 
Pre-Selling 


ALEXANDER  CAMPBELL  in 
the  Sept.  7  issue  of  "Life"  re- 
ported in  a  vividly  written  article 
now  the  famous  ocean  liner  "He  de 
France"  was  burned  and  blasted  to 
satisfy  a  film-maker's  desire  for  real- 
ism. The  film-maker,  writer-producer- 
director  Andrew  Lepander  Stone.  The 
film,  an  M-G-M  production,  "The 
Last  Voyage."  The  once  gracious 
liner  "He  de  France"  was  sailed  for 
salvage  to  Osaka,  Japan.  It  was  here 
that  producer  Stone  with  a  helping 
hand  from  the  U.S.  Marines  filmed 
his  epic  of  excitement,  suspense  and 
adventure.  Among  the  photos  that 
illustrate  this  essay  is  one  of  Dorothy 
Malone  neck  deep  in  water,  having 
difficulty  with  her  water  soaked  false 
eyebrows. 

• 

"Take  a  Giant  Step,"  the  V.K.  film 
about  race  prejudice  encountered  by 
a  17-year-oId  high  school  boy,  is 
recommended  to  the  readers  of  Par- 
ents' magazine  Sept.  issue. 

e 

Shirley  MacLaine,  Hollywood's  free 
spirit  who  does  her  characterizations 
so  thoroughly  that  she  looks  like  a 
difl^erent  girl  in  each  film  in  which  she 
appears,  is  the  cover  girl  on  "Look's" 
Sept.  15  issue. 

"Cosmopolitan's"  November  issue 
entire  non-fiction  section  will  be  de- 
voted to  the  entertainment  field.  The 
readers  of  this  issue  will  learn  about 
the  entertainment  world  through  the 
eyes  of  top  flight  stars.  Ralph  Bel- 
lamy, who  will  play  F.D.R.  in  Dore 
Shary's  "Sunrise  at  Campobello,"  a 
Warner  release,  writes  about  his  30 
years  in  show  business,  Suzy  Parker 
star  of  "The  Best  of  Everything"  is 
the  focal  point  of  a  penetrating  study 
of  the  pressures  of  which  an  actress 
is  subject  to.  An  interesting  essay  on 
how  stars  stay  young  as  practiced  by 
Jack  Benny,  Ginger  Rogers,  Marlene 
Dietrich  and  Gary  Grant  will  appear 
in  the  issue. 

• 

Ruth  Harbert  of  "Good  House- 
keeping" was  impressed  sufficiently 
with  "The  Big  Fisherman"  to  devote 
her  entire  page  in  the  Sept.  issue  to  a 
review  and  photos  of  this  Buena  Vista 
production.  Howard  Keel,  in  his  first 
nonsinging  role,  according  to  this  re- 
viewer brings  tremendous  vitality  to 
the  central  character— the  "big  fisher- 
man," Simon.  Blulf,  earthy,  and  self- 
reliant,  at  first  he  ridicules  his  fellow 
workers  for  their  growing  interest  in 
and  wonder  at  the  teachings  of  the 
"Nazarene." 

• 

"The  Man  Upstairs,"  is  reviewed  by 
Richard  Marek  in  the  Sept.  issue  of 
"McCall's."  This  Kingsley  release 
deals  with  a  mentally  deranged  scien- 
tist who  commits  an  act  of  minor 
violence  in  the  small  London  apart- 
ment house  where  he  lives.  In  Marek's 


fdf  on,  Ofbers  Re-Hmei 
Officers  of  S.PS.L 

From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  13.-George 
T.  Eaton  of  Kodak  Research  Labora- 
tories has  been  re-e'lected  president 
of  the  national  Society  of  Photo- 
graphic Scientists  and  Engineers  for 
a  two-year  term,  1959-61,  the  So- 
ciety has  announced. 

Steven  Levinos  of  Ansco,  Bingham- 
ton,  was  named  executive  vice-pres- 
ident for  a  second  term. 

Other  officers  re-elected  are  John 
A.  Maurer,  New  York,  engineering 
vice-president;  and  Dr.  Herbert 
Meyer,  financial  vice-president.  Mau- 
rer is  president  of  J.  M.  Developments 
of  New  York.  Dr.  Meyer  is  chief 
chemist  of  the  Motion  Picture  Re- 
search Council. 

Two  New  Officers 

There  are  two  new  officers.  Dr.  R. 
Clark  Jones,  a  senior  physicist  at  the 
Polaroid  Corporation,  Cambridge, 
Mass.,  was  elected  editorial  vice-pres- 
ident. C.  Graham  Eddy,  chief  of  the 
medical  illustrations  division  of  the 
Veterans  Administration,  Washington, 
is  new  secretary-treasurer. 

The  SPSE  administration  will  pres- 
ide over  the  national  conference  of 
the  Society  to  be  held  in  the  Edge- 
water  Beach  Hotel  in  Chicago,  Oct. 
26  to  30. 


Lightstone  Named 

{Continued  from  page  1) 
resignation  as  a  vice-president  of  Ru- 
goff  &  Becker  was  announced  recently. 

Theatres  involved  in  Lightstone's  as- 
signment are  the  Sutton,  Beekman, 
Art,  8th  St.  Playhouse,  5th  Ave.  Cine- 
ma, and  Gramercy  in  Manhattan;  the 
Austin,  Queens;  Laurel  and  Lido,  Long 
Beach,  and  Cinema,  Manhasset. 

The  Murray  Hill  Theatre  in  Man- 
hattan, scheduled  to  open  on  Oct.  7 
with  "Pillow  Talk,"  will  be  the  latest 
addition  to  the  Rugofi^  &  Becker  circuit. 

Passes  for  Safe  Driving 

ALBANY,  Sept.  13.-One  hundred- 
seventy  five  Stanley  Warner  Strand 
theatre  tickets  are  being  presented 
each  week,  as  one  of  the  prizes  in  a 
"Careful  Driving-Lucky  License" 
game  which  the  Albany  Times-Union 
started  last  week. 


opinion  it  is  rarely  dull,  thanks  to 
good  writing,  flowing  direction  and 
uniformly  excellent  acting  by  a  cast 
of  virtual  unknowns. 

"Anatomy  of  a  Murder"  and  "North 
By  Northwest,"  are  both  excellent 
pictures  reports  Florence  Somers  in 
the  Sept.  issue  of  "Redbook"  but  were 
released  too  soon  for  her  to  review 
them.  Otto  Preminger's  fine  produc- 
tion of  "Anatomy"  has  the  noted  law- 
yer Joseph  Welch  as  the  judge  at  the 
trial.  "North  By  Northwest,"  the  Rad- 
io City  Music  Hall  film  is  one  of 
Hitchcock's  best  thrillers,  with  a  cli- 
max in  which  Gary  Grant  and  Eva 
Marie  Saint  are  chased  across  the  face 
of  Mt.  Rushmore. 

W.\LTEH  Haas 


Motion  Picture  Herald  says  ifs 

A  BlOCKBUSTERr 

— —  — > 

Box  Office  says  it's 

A  BIOCKBUSTER! 

 > 

Film  Daily  says  it's 

A  BLOCKBUSTER!' 

 > 

Motion  Picture  Exhibitor  says  it's 

A  BLOCKBUSTER!' 

 > 

Motion  Picture  Daily  says  it's 

A  BLOCKBUSnR!' 

 > 

Hollywood  Reporter  says  it's 

A  BIOGKBUSTEB!' 

 > 

Variety  says  it's 

A  BLOCKBUSTER!' 

 ^ 


The  Independent  says  it's 

A  RLOCKBUSIEB! 

 > 


Ifou  £ure  croucKed  in  a  basement:  stairway 
opposite  ai  theatre  in  Chicago.  Keep  your  eye  on 
that  FBI  man  across  the  street.  He  has  set  the 
trap  -for  deadly  public  enemy,  ^ohn  Dillin^er  •  •  • 


SPECIAL  THRILLS 

THAT  CROWD  THE  LIFE  OF 
CHIP  HARDESTY- 
WHOSE  STORY 
IS  CALLED 


The  story 
that  smashed 
best'selling 
records! 
More  than 
17.000.000 
have  thrilled 
to  it  here  and 
abroad! 


.WARNER  BROS 


THE  FBI  STORY 
JAMES  STIWAKI 

as  Chip  Hardesty 

VERA  Miles 

83  the  girl  behind  the  man  from  the  FBI 


■  PICTURE 


Filmed  at  actual  locations  to  put  full  force  behind  all  its  authentic  thrills! 


TECHNICOLOR®  aMERVYN  LEROYproductlon- screenplay  by  RICHARDLBREEN  and  JOHN  wist-  Directed  by  MERVYNLeROY 


THIS  AD  IM  THE  PftESSBOOK. 


Motion  Picture  Daily 


Monday,  September  14, 


Television  Todau 

' " '■"•"'■•"••Pllllll  IIMMMnMNM  B  Minilll  


film  Producers  Resume 
Meefings  Here  Tonight 

The  Film  Producers  Association  of 
New  York  will  launch  its  fall  program 
schedule  with  a  membership  meeting 
at  the  Transfilm  Studios,  35  West 
45th  St.,  this  evening,  it  was  an- 
nounced by  Nathan  Zucker,  president. 

The  initial  meeting  will  be  a  gen- 
eral business  meeting  to  acquaint 
members  with  the  association's  prog- 
ress in  the  various  projects  that  have 
been  undertaken  since  its  last  mem- 
bership meeting  earlier  in  the  year. 

The  various  activities  of  the  asso- 
ciation's committees  will  be  reviewed 
and  Zucker  will  outline  the  program 
for  the  fall.  The  report  will  cover  ac- 
tivities of  the  videotape  committee, 
the  new  program  committee,  public 
relations  projects  and  other  activities. 

A  special  report  on  the  FPA's  new 
membership  drive  headed  by  Peter 
Mooney  of  Audio  will  be  given. 
Mooney  has  reported  that  the  drive 
has  brought  in  eight  new  members  to 
date. 


Sinatra  Signs  Elvis 
For  May  '60  Special 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  13.  -  Frank 
Sinatra  has  announced  that  he  has 
signed  Elvis  Presley  for  the  latter's 
first  television  appearance  upon  his 
release  from  the  U.S.  Army  early  next 
year.  Presley  will  be  the  special  guest 
star  on  Sinatra's  ABC  Television  spe- 
cial scheduled  for  broadcast  in  early 
May,  1960. 

ABC-TV  had  Presley  under  exclu- 
sive commitment  for  the  network  un- 
der an  agreement  arranged  earlier 
this  year  by  Thomas  W.  Moore,  ABC- 
TV  vice-president  in  charge  of  pro- 
gramming. The  May  show  is  one  of 
four  one-hour  musical  specials  star- 
ring Sinatra  over  ABC  Television 
which  are  to  be  sponsored  by  the 
United  States  Time  Corp.  for  Timex 
Watches. 


Cinn.  to  Honor  Rod 
Serling  Sept.  22 

Special  to  THE  DAILY 

CINCINNATI,  Sept.  13.-Tuesday, 
Sept.  22,  will  be  Rod  Serhng  Day  in 
Cincinnati.  The  Taft  Broadcasting 
Company,  officials  of  WKRC-TV,  and 
Mayor  Donald  D.  Clancy  will  present 
the  TV  writer  with  the  key  to  the  city. 
Serhng  began  his  career  with  WKRC- 
TV  in  1951,  when  he  authored  "The 
Storm"  series. 

Eight  years  later,  Serling  again  re- 
turns to  WKRC-TV  as  writer,  narra- 
tor and  producer  to  promote  his  new 
CBS  series,  "The  Twilight  Zone"  He 
has  the  added  distinction  of  being  half 
owner  of  his  new  series. 


ITC,  Now  in  Black, 
Reports  Sales  Gains 

Independent  Television  Corp. 
ended  the  first  year  of  its  Global  op- 
eration as  of  September  1  with  a  gross 
of  $13,989,787,  according  to  presi- 
dent Walter  Kingsley.  This  figure  con- 
stitutes a  50  per  cent  increase  over 
the  previous  year's  sales  of  TPA,  the 
company  ITC  acquired  by  purchase 
shortly  after  its  formation  last  year. 

ITC,  owned  jointly  by  the  Jack 
Wrather  Organization,  Beverly  Hills, 
Calif.,  and  Associated  Television,  Ltd! 
of  London,  is  currently  providing 
1,200  hours  of  programming  a  week 
to  stations  and  sponsors  throughout 
the  U.S.,  and  188  weekly  half-hours 
throughout  tlie  rest  of  the  world.  The 
company,  Kingsley  stated,  has  been 
operating  in  the  black  since  January  1, 
after  an  initial  three-month  organiza- 
tional period. 


New  Catholic  House 
Will  Open  to  Public 

Special  to  THE  DAILY 

BOSTON,  Sept.  13.  -  Although  it 
is  not  as  yet  officially  announced,  the 
policy  at  the  Cardinal  Theatre,  for- 
merly Loew's  State  will  be  one  per- 
formance each  evening  with  matinees 
Saturdays  and  Sundays,  it  is  reported. 
The  theatre  will  be  open  to  the  pub- 
lic with  an  admission  charge  of  $1. 
The  first  presentation  will  be  "The 
Fifteen  Mysteries  of  the  Rosary"  with 
other  religious  films  to  follow.  During 
the  time  when  the  theatre  is  closed 
it  is  expected  it  will  be  used  for  con- 
firmations, graduations,  conventions 
and  a  general  meeting  place. 

Loew's  Offices  Moved 

On  October  1  when  the  Catholic 
Diocese  takes  over  the  property,  the 
Northeast  division  offices  of  Loew's 
Theatres  will  be  moved  to  36  School 
Street,  not  far  from  Loew's  Orpheum 


Theatre  in  downtown  Boston  where 
William  Elder,  newly-appointed  divi- 
sion manager  and  his  head  publicist 
Lou  Brown  will  make  their  headquar- 
ters. Elder  will  handle  Loew's  Thea- 
tres in  New  England,  Buffalo,  Syra- 
cuse and  Rochester,  while  Brown  will 
handle  the  publicity  for  Loew's  Thea- 
tres in  Boston,  Providence  and  several 
in  Connecticut. 


AIP  Sets  4  More  Key 
Openings  for  'Gladiator' 

Four  more  key  openings  of  Amer- 
ican International's  "Sign  of  the  Glad- 
iator" have  been  set  at  the  Century 
and  New  Albert,  Baltimore,  Sept.  23, 
the  Warner  Metropolitan  and  Ambas- 
sador, Washington,  Sept.  24;  Twin 
Drive-In,  Indianapohs,  Sept.  23,  and 
the  Stanley  Warner  in  Pittsbureh 
Sept.  30.  ^  ' 

The  openings  will  kick  ofi^  saturation 
bookings  in  the  areas  to  coincide  with 
the  108-date  saturation  booking  in  the 
New  England  area  Sept.  23. 


50  Years  in  Business 
For  James  G.  Balmer 

special  to  THE  DAILY 

PITTSBURGH,  Sept.  13.  -  Tent 
Number  One,  Variety  Club,  will  hon- 
or James  G.  Balmer  of  the  Harris 
Amusement  Co.  at  a  dinner  at  the 
New  Arena  night  club  on  Sept.  28  on 
the  occasion  of  his  50th  anniversai7 
in  show  business. 

Balmer  is  one  of  the  12  original 
founders  of  the  Variety  Club,  and 
has  been  affiliated  with  theatre  busi- 
ness in  Pittsburgh  since  the  days  of 
pioneer  John  P.  Harris,  father  of  John 
H.  Harris,  head  of  the  Harris  Amuse- 
ment Co. 


'Back-to-School'  Shows 
Aid  Albany  S-W  Houses 

Special  to  THE  DAILY 
ALBANY,  Sept.  13.  -  Two  Albany 
conventional  theatres,  the  Stanley 
Warner  Strand  and  Madison,  pre- 
sented "Back  to  School  Shows"  Sat- 
urday noon,  while  two  drive-ins, 
Fabian's  Mohawk  and  Saratoga, 
staged  a  "Gala  Back  to  School  Party" 
Friday  night. 

The  SW  houses  featured  a  give- 
away to  each  child  of  a  pencil  box, 
plus  "dunkin  donuts."  The  drive-ins 
distributed  ballpoint  pens  to  young- 
sters. The  Strand  and  Madison 
screened  three-unit  fun  shows,  con- 
sisting of  Walt  Disney  cartoons,  three 


20th-Fox  Merchandisi  j 
Clinic  in  Hub  Today! 

special  to  THE  DAILY  ! 
BOSTON,  Sept.  13.-The  20th 
merchandising  clinic  for  top  execui 
in  the  New  England  area  will  be  I 
tomorrow  at  the  Fox  Little  Th< 
here,  conducted  by  branch  mar 
Al  Levy  and  pubhcist  Phil  Engel. ) 
will  discuss  tlie  1960  lineup  of  pro 
while  Engel  will  explain  the  advf 
ing  and  publicity  campaigns. 

Studies  Rep.  Property 

HOLLYWOOD,  Sept.  IS.-Re] , 
lie  vice-president  Jack  Baker  left  •( 
at  the  weekend  for  an  extended  u 
of    Republic's    laboratories,    pi  u 
molding  plants   and  other  comj  n 
activities.  Baker  will  investigate 
sibilities    that   board  chairman 
president  Victor  Carter  has  in  r 
for  future  diversification  and  ust )! 
Republic's  substantial  cash  reser\'. 

Crescent  Accepting  B  i 

ATLANTA,  Sept.  13.-Bids  are 
ing  accepted  by  the  Crescent  Am 
ment  Company  for  a  new  theatr.  n 
Huntsville,  Ala. 

Stooges  shorts,  and  a  Tom  and  J. 
cartoon  carnival. 

This  type  of  show,  with  the  pe 
box  giveaway,  has  been  a  stanc 
promotion  at  this  season  in  Stai 
Warner  theatres  here  for  several  }'< 
and  always  has  been  a  boxoffice  ■ 
cess. 


pILlPW 
TAlK 

IS  THE 

BIG  TALK 

OF  THE 
INDUSTRY! 


^^Doris  Day  and 
Rock  Hudson  are 
a  perfect  comedy 
team  in 

"Pillow  Talk"  and 
the  picture  is 
hilarious . . . ! 
I  went  overboard 
for  Rock  in  this! 


—HEDDA  HOPPER 


L.  86,  NO.  53 

1^  Changes 

I K  Remittance 
act  Extension 
or  Year  Seen 


NEW  YORK,  U.S.A.,  TUESDAY,  SEPTEMBER  15,  1959 


TEN  CENTS 


lans-Atlantic  Negotiations 

ii;  Pact  Expires  Sept.  25 

I  ■ — ■ — • 

indications  are  a  one-year  extension 
he  current  Anglo-American  film  re- 
tance  agreement  will  be  concluded 
)r  to  the  expiration  of  the  current 
t  10  days  hence. 

'f?he  negotiations  are  now  under  way 
Fletter,  cable  and  trans-Atlantic  tele- 
*iine  between  Eric  Johnston,  Motion 
ttuie  Export  Association  president, 
1  oflBcials  of  the  British  Board  of 
de,  in  charge  of  the  agreement.  An 
.'EA  spokesman  reported  that  no 
uplications  of  any  consequence  have 
:en  as  of  this  stage  and  there  is 
:ry  expectation  that  the  renewal  can 
agreed  upon  prior  to  the  expiration 
e  of   the    present   pact  without 
;essitating  either  Johnston's  presence 
{Continued  on  page  5) 


20th-Fox  Out  to  Maintain  Top  Position, 
Einfeld  Tells  Mid-Western  Exhibitors 

Special  to  THE  DAILY 
(Picture  on  page  5) 
CHICAGO,  Sept  .14.-'Twentieth  Century-Fox  will  do  more  for  the  exhibitor 
than  any  other  motion  picture  company,"  vice-president  Charles  Einfeld  told 
the  area  showmanship  meeting  here  today,  attended  by  more  than  200  mid- 

  western  exhibitors  in  the  Sheraton- 

Blackstone  Hotel.  Merchandising 
plans  for  20th-Fox  product  for  re- 
lease between  now  and  the  end  of 
the  year  were  described.  Einfeld's 
statement  was  given  to  the  meeting 
through  Eddie  Solomon,  20th-Fox  ex- 
ploitation manager,  who  read  the  Ein- 
( Continued  on  page  5 ) 


Hvices  Tomorrow  tor 
mk  C.  Vi/alker,  73 

K  solemn  high  requiem  Mass  will  be 
xg  for  Frank  C.  Walker,  former  pres- 
nt  of  Comerford  Theatres,  at  St. 
latius  Loyola  Church,  Park  Ave.  and 
h  St.,  at  11  A.M.  tomorrow.  Walker, 
o  was  73,  died  at  his  apartment  at 
!  Carlyle  Hotel  here  on  Sunday  af- 
a  long  illness. 

Burial  will  be  in  St.  Patrick's  Ceme- 
y,  Butte,  Mont. 

[n  addition  to  having  been  president 
{Continued  on  page  2) 


CEA  Debate 

UK  Exhibitors 
Plan  Action 
Vs.  Toll  TV 


'N.  X  N.W/  Passes  Million 
Dollar  Mark  at  Music  Hall 

"North  By  Northwest"  has  reached 
the  $1,000,000  box-office  mark  at  Rad- 
io City  Music  Hall.  It  is  the  12th 
MGM  release  to  hit  that  figure  at  the 
Music  Hall. 

The  millionth  dollar  went  through 
the  Music  Hall  box-office  last  Satur- 
day morning.  Through  Sunday,  the 
13th,  the  cumulative  gross  for  "North 
By  Northwest"  at  the  theatre  was 
$1,037,250. 

Velde,  Fitter  Hold  U.A. 
Midwest  Meeting  Today 

James  R.  Velde,  United  Artists  vice- 
president  in  charge  of  domestic  sales, 
and  Al  Fitter,  Western  division  man- 
ager, will  hold  a  two-day  meeting  of 
the  midwest  branches  in  Omaha 
starting  today.  The  meeting  is  the 
latest  of  a  series  of  continental  sales 
sessions  held  by  Velde  on  forthcoming 
UA  product. 

Among  the  UA  sales  executives  at- 
tending the  Omaha  meeting  will  be 
Arthur  Reiman,  Western  division  con- 
tract manager;  F.  J.  Lee,  Midwest 
district  manager,  and  the  following 
{Continued  on  pag".  3) 


Humors  Refafions  Award 
S\otei  tor  Youngstein 

Max  E.  Youngstein,  vice-president 
of  United  Artists,   will  be  honored 
with  the  Human  Relations  Award  of 
the  motion  Pic- 
ture Division  of 
the    Joint  De- 
fense appeal  at 
a  testimonial 
luncheon  at  the 
Hotel  Astor  on 
Nov.  24. 

Anno  unce- 
ment  of  the  tri- 
bute to  Young- 
stein was  made 
yesterday  b  y 
honorary  c  o- 
chairmen  Bar- 
ney Balaban, 

president     of    Paramount  Pictures; 
Harry   Brandt,   president   of  Brandt 
{Continued  on  page  6) 


Max  E.  Youngstein 


'win  Premieres  Set  for 
i^ordura'  in  Chi.,  S.  F. 

I  "They  Came  to  Cordura,"  William 
j)etz  production  for  Columbia  re- 
ise,  will  have  twin  American  pre- 
i  eres  at  the  State-Lake  Theatre  in 
.  licago  and  the  St.  Francis  Theatre 
San  Francisco  on  Oct.  1,  it  was 
{Continued  on  page  4) 

SLEVISION  TODAY-page  6 


Pinanski  Stages  Showmanship  Meet 
To  Aid  Selling  of  New  Fall  Product 

Special  to  THE  DAILY 
BOSTON  Sept.  14.-Samuel  Pinanski,  president  of  American  Theatres  Corp 
presided  at  a  fall  showmanship  session  attended  by  his  25  managers,  district 
managers  and  home  office  personnel,  the  first  such  get-together  m  several  years. 
Also  invited  were  the  local  branch  ' 


managers  and  their  publicists  from 
each  company  who  addressed  the 
group.  The  meeting  was  held  in  the 
ATC  screening  room  here.  Pinanski 
suggested  that  the  time  is  right  to 
take  advantage  of  the  top  quality  pic- 
tures now  coming  from  Hollywood, 
urging  his  managers  to  exert  every 
effort  to  promote  and  publicize  the 
material  for  a  continuation  into  the 
fall  and  winter  season  of  the  upbeat 


To  Make  Inquiries  Here 
And  of  Home  Government 

By  PETER  BURNUP 

LONDON,  Sept.  14.-In  all  their 
other  preoccupations  here,  independ- 
ent exhibitors  discern  a  further  spec- 
tre on  their  horizons;  namely,  toll  TV. 

The  matter  came  up  as  a  matter  of 
urgency  and  at  the  instance  of  two 
Cinematograph  Exhibitor  A  s  s  '  n 
branches  at  the  Association's  general 
council  meeting. 

The  mover  of  one  of  the  emergency 
resolutions  told  his  fellow  delegates 
that  the  introduction  of  Toll  TV  might 
well  completely  write  off  the  cinema 
business.  He  declared  that  none  knew 
how  near  the  toll  system  might  be; 
whether  six  months  or  six  years.  But, 
he  asserted,  circuits  within  the  indus- 
try were  already  interested  in  licenses 
( Continued  on  page  5 ) 


Orderly  Release  Set 
For  7  Soviet  Films 

A  plan  for  the  orderly  distribution 
of  the  seven  Soviet  films  to  be  dis- 
tributed in  the  United  States  was 
agreed  upon  at  a  meeting  last  week 
of  the  Motion  Picture  Association 
committee  on  distribution  arrange- 
ments. 

In  order  to  avoid  conflicts  in  book- 
ings, and  to  give  the  Soviet  films  the 
widest  possible  distribution  potential, 
the  following  order  of  releases  was 
agreed  upon:  November,  "The  Cranes 
Are  Flying,"  Warner  Bros.;  December, 
"Swan  Lake,"  Columbia;  January, 
( Continued  on  page  2 ) 


business  registered  this  summer.  He 
praised  the  work  of  the  branch  man- 
agers and  their  publicists  and  asked 
each  distributor  to  speak  briefly. 

The  publicists  also  explained  the 
campaign  material.  The  walls  of  the 
ATC  screening  room  were  decorated 
with  posters  of  the  new  films  from 
the  various  companies.  The  response 
from  the  managers  was  enthusiastic 
{Continued  on  page  2) 


Chi-Sox'  Bill  Veeck  to 
Be  TOA  Meet  Speaker 

Bill  Veeck,  colorful  president  of  tlie 
Chicago  White  Sox,  will  be  the  main 
speaker  at  the  luncheon  highlighting 
the  "Show  in  Showmanship"  day  at 
the  12th  annual  convention  of  Thea- 
tre Owners  of  America,  at  the  Hotel 
{Continued  on  page  4) 


2 


Motion  Picture  Daily 


Tuesday,  September  15,  19; 


PERSDMAL 
MEIVTIDIV 


BRUCE  EELLS,  executive  vice-pres- 
ident of  United  Artists  Television, 
Inc.,  has  returned  to  New  York  fol- 
lowing three  weeks  in  Hollywood. 
• 

William  R.  O'Hare,  advertising 
and  pubhcity  director,  Hal  Roach  Dis- 
tribution Corp.,  is  in  Hollywood  from 
New  York. 

Marlon  Brando  returned  to  Holly- 
wood from  New  York  yesterday. 
• 

Cal  Bard,  Jr.,  national  sales  man- 
ager of  MCP  Film  Distributing  Co., 
was  in  Chicago  from  Hollywood. 
• 

Mr.  and  Mrs.  Sidney  Schaefer 
have  announced  the  engagement  of 
their  daughter,  Susan  Margo,  to  Ar- 
nold Levy.  Father  is  Columbia  Pic- 
tures' director  of  media  and  printed 
advertising. 

• 

Morris  Rosenthal,  retired  man- 
ager of  Loew's  Poh,  New  Haven,  and 
his  wife  have  returned  to  their  Holly- 
wood, Fla.,  home  following  a  vacation 
trip  to  Canada  and  Connecticut.  Ros- 
enthal was  the  winner  of  the  first 
Quigley  Grand  Award  for  showman- 
.ship,  back  in  1934. 

• 

Fred  Haas,  construction  engineer 
for  Fabian  Theatres,  was  in  Albany 
from  New  York. 

• 

Jack  Sanson,  manager  of  the  Strand 
Theatre,  Hartford,  is  recuperating  from 
surgery.  • 

Jo  Morrow,  Columbia's  "new  face," 
arrives  in  New  York  today  from  the 
Continent,  aboard  the  Flandre. 
• 

JuLE  Styne  arrives  in  Hollywood 
today  to  work  on  the  recordings  for 
M-G-M's  "Bells  Are  Ringing." 
• 

Michael  Anderson,  director,  who 
has  been  vacationing  in  England,  ar- 
rives in  Hollywood  this  week. 
• 

David  Lobb,  B.O.A.C.  public  re- 
lations counsel,  leaves  here  today  for 
Tokyo  and  Yokohama. 


Skouras  Honor  Guest  at 
Royal  Naval  Film  Dinner 

From  THE  DAILY  Bureau 

LONDON,  Sept.  14  (By  Cable).- 
Guest  of  honor  at  the  Royal  Naval 
Film  Corporation  banquet,  Spyros 
Skouras,  president  of  20th  Century- 
Fox,  took  the  opportunity  to  an- 
nounce that  Herbert  Wilcox's  "The 
Navy  Lark,"  which  will  be  released 
by  20th,  will  have  a  triple  premiere 
October  15.  The  three  showings  will 
be  held  at  the  Fox  Carlton  theatre, 
London;  on  board  the  H.M.S.  Vic- 
torious in  home  waters  and  on  board 
the  H.M.S.  Centaur  in  eastern  waters. 

Skouras  also  told  the  guests  of  his 
experience  in  Russia  during  the  re- 
cent U.S.  exhibition  in  Moscow.  He 
is  scheduled  to  fly  to  New  York  to- 
morrow. 


NEW  YORK  THEATRES 


—  RADIO  CITY  MUSIC  HALL—, 

Rockefellef  Center  •  Ci  6-4600 

GARY   EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  •  Technicolor® 
Mi  GAU  HEW  STASE  SPECTACLE  'SUMMEB  FESTIVAL" 


Frank  Walker  Services 

( Continued  from  page  1 ) 
and  chairman  of  the  board  of  Comer- 
ford  Theatres  of  New  York  and 
Scranton,  Pa.,  for  many  years.  Walker 
was  Postmaster  General  during  the  war 
years.  A  long-time  backer  of  the  late 
President  Franklin  D.  Roosevelt  and  a 
campaign  contributor.  Walker  was 
chairman  of  the  Democratic  National 
Committee  and  held  many  government 
posts  in  the  Roosevelt  Administration. 

He  also  was  national  chairman  of 
the  Notre  Dame  University  Founda- 
tion, and  was  president  of  the  univer- 
sity's board  of  lay  trustees. 

Surviving  are  his  widow,  Hallie;  a 
son,  Thomas  J.  Walker;  a  daughter, 
Mrs.  Laura  Jenkins;  a  sister,  Mrs.  J.  J. 
McCarthy,  and  nine  grandchildren. 

Seven  Soviet  Films 

{Continued  from  page  1) 
1960,  "Othello,"  Universal-Internaton- 
al;  February,  "Circus  Artists,"  Para- 
mount; March,  "The  Idiot,"  20th  Cen- 
tury-Fox; April,  "Don  Quixote," 
MGM;  and  May,  "Quiet  Flows  the 
Don,"  United  Artists. 

A  delegation  of  four  Russian  film 
stars  will  attend  the  premiere  of  "The 
Cranes  Are  Flying"  on  November  10 
at  the  Dupont  Theatre,  Washington, 
D.C.  The  plan  to  distribute  the  seven 
Soviet  films  in  this  country  is  in  ac- 
cordance with  the  industry's  agree- 
ment arranged  last  year  under  the 
State  Department's  Cultural  Exchange 
program. 

Sidney  Rechetnik  Added 
To  COMPO  Staff  Here 

Sidney  H.  Rechetnik  has  been 
added  to  the  COMPO  staff,  it  was 
announced  yesterday  by  Charles  E. 
McCarthy,  COMPO  information  direc- 
tor. 

Rechetnik,  a  former  member  of  the 
Warner  Bros,  publicity  and  advertis- 
ing department  in  New  York,  assumed 
b,s  new  duties  yesterday. 


MGA  Suit  Charges 
Big  TV  Monopoly 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Sept.  14.  -  An 
anti-trust  action  was  filed  in  Federal 
Court  here  today  by  the  Musicians 
Guild  of  America  and  individual  mem- 
bers of  the  guild,  representing  all 
members  as  a  class,  against  American 
Federation  of  Musicians,  Local  47- 
NBC;  CBS;  ABC;  RCA;  Music  Cor- 
poration of  America;  Revue  Produc- 
tions; Capitol  Records;  Desilu  Pro- 
ductions and  other  companies  and  in- 
dividuals, alleging  monopoly  and  com- 
bination in  restraint  of  trade, 

The  action  seeks  damages  total- 
ling $11,000,000  and  injunctive  relief 
to  restrain  defendants  from  practices 
of  alleged  monopoly,  blacklisting,  boy- 
cotting and  otherwise  interfering  with 
employment  of  MGA  members,  com- 
prising over  700  professional  musi- 
cians in  Los  Angeles  county. 

Propose  New  Obscenity 
Laws  for  Columbus,  O. 

Special  to  THE  DAILY 
COLUMBUS,  O.,  Sept.  14.  -  An 
anti-obscenity  city  ordinance  "with 
teeth  in  it"  was  to  be  introduced  in 
city  council  here  today  by  City  At- 
torney. Russell  Leach,  who  acted  on 
instructions  from  Mayor  M.  E.  Sen- 
senbrenner. 

Mayor  Sensenbrenner  was  chag- 
rined to  discover  that  the  present  city 
laws  on  obscene  literature  do  not  men- 
tion motion  pictures.  His  action  came 
after  Judge  Horace  Troop  of  munci- 
pal  court  dismissed  the  case  against 
Joel  Secoy,  former  Fox  theatre  as- 
sistant manager,  charged  with  exhibit- 
ing an  "obscene"  film-"Ten  Days  In 
a  Nudist  Camp." 

Tulsa  Theatres  Warned 
To  'Clean  Up'  Shows 

Special  to  THE  DAILY 

TULSA,  Sept.  14.  -  Tulsa  theatre 
operators  have  been  warned  to  "clean 
up"  what  County  Attorney  Robert  D. 
Simms  described  as  "indecent"  type 
movies  being  shown. 

Simms  said  the  warning  is  aimed 
primarily  at  drive-in  theatres  but  also 
includes  others.  If  they  fail  to  clean 
up  the  type  of  films  referred  to,  Simms 
said  he  "will  begin  legal  action"  to 
shut  dovra  the  theatres.  His  warning 
was  issued,  he  said,  after  he  had  re- 
ceived numerous  complaints. 

Rep.  Names  Saal 

HOLLYWOOD,  Sept.  14.-William 
Saal,  formerly  assistant  to  Herbert  J. 
Yates,  will  be  one  of  seven  new  field 
men  to  be  named  by  Earl  Collins, 
head  of  Hollywood  Television  Service, 
Inc.,  subsidiary  of  Republic  Pictures, 
to  handle  TV  distribution.  Saal  will 
have  charge  of  the  Texas  and  Okla- 
homa territories. 


Mable  Guinan  Elected 
New  mm  Presided 

Special  to  THE  DAILY  I 
JACKSONVILLE,  Fla.,  Sept.  1^ 
Mrs.  Mable  Guinan,  Dallas,  v' 
named  the  new  president  of  ' 
Women  of  the  Motion  Picture  Ind  ' 
try,  succeeding  Mrs.  Gene  Barnell! 
New  Orleans,  at  the  organizatioii 
sixth  armual  convention,  held  here 
the  weekend. 

Other  officers  elected  are  M 
Helene  Spears,  Atlanta,  vice-preside 
Miss  Rosa  Browning,  Dallas,  cor 
sponding  secretary;  Miss  Edna  C 
Jacksonville,  recording  secretary;  a 
Mrs.  Viola  Wister,  Charlotte,  tre. 
urer. 

WOMPI's  highest  awards  went 
Atlanta  for  best  publicity;  Dallas,  h> 
attendance;    Denver,    finest  phik 
thropic  and  charitable  work;  and  Nr 
Orleans,  best  pubfic  relations. 

Toronto  was  chosen  as  the  conve 
tion  site  for  1960.  Sidney  Markle 
AB-PT  vice-president,  was  the  ms 
banquet  speaker  at  the  conventic; 
which  was  attended  by  nearly  2 
WOMPI  members  and  friends  frc 
Atlanta,  Charlotte,  Dallas,  Denvi 
Des  Moines,  Jacksonville,  Kansas  Ci( 
Memphis,  New  Orleans,  St.  Lou 
Toronto  and  Washington,  D.C. 

Markley  warmly  praised  WOM, 
for  its  numerous  community  servic 
which  have  aided  the  entire  indust! 
in  presenting  a  favorable  image 
itself  and  selling  it  to  the  public. 

He  was  introduced  by  Louis 
Finske,  president  of  Florida  St 
Theatres. 


Levinson  Named  Gen. 
Mgr.  of  Trans-Texas 

Special  to  THE  DAILY 
DALLAS,  Sept.  14.— Norm  Levinsol 
has  been  appointed  general  manage 
and  advertising  director  of  Trans-Tex£ 
Theatres,  according  to  an  announct 
ment  by  circuit  president  Hal  Novy.  i 
Levinson,  who  has  been  with  M-G->  ' 
here  for  19  years,  the  past  two  as  re  ' 
gional  pubhcity  head,  will  begin  h* 
new  appointment  on  Oct.  1. 

Pinanski  Meeting 

(Continued  from  page  1) 
and  many  new  promotional  ideas  wer 
offered  and  discussed.  At  the  con; 
elusion,  Pinanski  hosted  a  luncheo 
for  the  group  at  the  Athens  Olympi 
Restaurant. 

Besides  the  entire  staff  at  ATC 
those  attending  included  Ben  Abramt 
AA;  Ben  Bebchick  and  Ed  Galbier 
MGM;  Stan  Davis,  Continental  Filmsl 
E.  Myer  Feltman,  U-I;  Dan  Houlihaii 
and  Arnold  Van  Leer,  Paramount 
Ellis  Gordon,  Al  Levy  and  Phil  Engel 
20th-Fox;  Joe  Mansfield,  UA;  Ton! 
O'Brien  and  John  Markle,  Columbia 
Mel  Safner,  Ruff  Films;  Joe  Wolf,  Jo< 
Levine  and  George  Kraska,  Embass) 
Pictures. 


f'rjrLTo:.'  ^--^'-^  g-^^-'  ^'-"-'^  ^-^-e-.  News  Editor;  Herbert  V.  Fecke 

Zf.  ?t   T                          Bmldmg,  Samuel  D-  Berns,  Manager;  Telephone  HOnwo'od  7^145    Washin^^^^^^    T  A'"'n.^'"''^'^T°''i              Herman,  Vincent  Canby,  Eastern  Editors.  Holly 

P^Zrl  rtf^T-        m'^S""^'  f-;^-  ""P^  Williams  Burnup,  Manager;  /eter  w^up   ^mtor    wilHar^  Paf  N.w  ^i-^tten    National  Press  Club,  Washington,  D.  C;  London  Bureau,  4 

C.hh-  .F/rl^  IS  published  dai  y  except  Saturdays,  Sundays  and  holidays,  by  Qu  HeVPublisW  Com^  ^97n''c-S°u '"a"'°"'^"'*I>              Principal  capitals  of  the  world.  Motio, 

Vici  President-  T^o"?"  p""  .^'^  ^"'^                 2"'^'^^'  President;   Mkrtin  Qu:|ey,    j'      vIce  ^e^^^^^^^^  Sixth  Avenue,  Rotkefeller  Center,  New  York  20,  Circle  7-3100, 

Vice-President    Leo  J.   Brady,   Secretary.   Other  Quiglev  Publications-   Motion  Picture   HerM     nJt^r^^:^  Vice-President    and    Treasurer;    Raymond  Gallagher 


.esday,  September  15,  1959 


Motion  Picture  Daily 


\khigan  Allied  Backs  Business-Building  Theme  of  Ohio  ITO 
ew  Conciliation  Trial   Convention  in  Columbus,  Oct.  26-28 


Special  to  THE  DAILY 
DETROIT,  Sept.  14.-Michigan  Al- 
d  sent  out  a  bulletin  today  incor- 
rating  Eric  Johnston's  remarks  at  the 
:E  meeting  Aug.  25,  offering  to  im- 
ament  them  with  complete  informa- 
,n  on  conciUation  procedure  at  the 
:al  level. 

When  concihation  came  into  being 
1957  Motion  Picture  Daily 
lecked  with  distributors  in  this  area 
discover  its  effectiveness.  It  was  un- 
ile  to  find  an  instance,  and  was  told 
at  due  to  the  very  existence  of  ma- 
dnery  for  settling  differences,  dis- 
ites  had  been  settled  without  formal 
ocedure. 

In  Quiet  Way 

A  new  check  at  this  time  throws  a 
fferent  Hght  on  the  matter.  One  well 
jsted  on  these  matters,  when  ques- 
aned,  said:  "You  know  these  pro- 
jdures  are  conducted  without  pub- 
3ity." 

'  From  the  new  drive  to  aid  distressed 
Inall  theatres,  it  may  be  adduced  con- 

liation  has  been  effective  here,  in  a 

uiet  way. 

Hot'  Returning  to  B  Vay 
it  Victoria  on  Oct.  1 

"Some  Like  It  Hot"  will  return  to 
■roadway  for  a  "second  first  run  en- 
gagement" starting  Oct.  1  at  the  Vic- 
)ria  Theatre. 

The  picture  opened   at  the  new 
,oew's  State  on  Broadway  last  March 
9  and  ran  16  weeks  for  a  record 
ross  of  $679,578  for  the  1,800-seat 
ouse.  It  has  just  completed  its  first 
wing  of  the  key  New  York-West- 
'hester-Long  Island  houses,  grossing 
f'.l,888,743  in  131  engagements.  Fol- 
I  owing  its  run  at  the  Victoria,  the  pic- 
ture will  make  another  swing  of  the 
.netropoHtan  area  in  theatres  where 
t  has  already  played,  plus  others  now 
)eing  set,  WiUiam  J.  Heineman,  U.A. 
/ice-president,  said. 

Similar  Dates  Considered 

The  picture  also  has  had  a  dupUca- 
ion  of  first  run  dates  in  Salt  Lake 
City,  and  will  have  another  starting 
;:oday  at  the  Century,  Baltimore.  Simi- 
ar  bookings  are  being  considered  for 
other  key  cities,  Heineman  said. 

]U.A.  Midwest  Meeting 

'  ( Continued  from  page  1 ) 
'Branch  managers;  D.  V.  McLucas, 
'Omaha;  Carl  Olson,  Minneapolis;  Joe 
'imhof,  Milwaukee;  Ralph  Amacher, 
;  Kansas  City,  and  Ed  Stevens,  St. 
Louis. 


Special  to  THE  DAILY 
COLUMBUS  O    Sept.  14.-Business-building  techniques  for  all  780  indoor 
and  drive-in  theatres  in  Ohio  will  be  highlighted  at  the  Drive-in  Indoor 
Theatre  convention  of  the  Independent  Theatre  Owners  of  Ohio  to  be  he.d 
Oct.    26-28    at    the  Deshler-Hilton 


Hotel  here. 

Speakers  for  the  convention  were 
announced  by  Marshall  Fine,  acting 
president  of  ITOO,  and  convention 
committee  chairman.  Annual  pre-con- 
vention  meeting  of  the  board  of  di- 
rectors will  be  held  Oct.  26.  First 
business  session  will  be  held  Oct.  27 
and  will  be  devoted  to  business-build- 
ing research. 

Sectional  Campaign  Plan 

Dr.  Robert  Miner,  chairman  of  the 
business  organization  department  of 
Ohio  State  University,  will  speak  on 
marketing  and  merchandising.  His 
talk  is  based  on  a  thesis  developed 
last  spring  by  Stanley  Rinehart,  grad- 
uate student  at  Ohio  State,  on  the 
film  industry. 

Merchandising  of  concessions  will 
be  the  theme  of  a  talk  by  Philip  Lowe, 
president  of  the  National  Association 
of  Concessionaires.  A  representative 
of  Wheeler,  Kight  and  Gainey,  Co- 
lumbus advertising  firm,  will  discuss 
a  proposed  plan  for  sectional  and 
statewide  campaigns  for  Ohio  thea- 
tres. The  plan  was  prepared  by  the 
agency. 

Role    of    newspapers,    radio  and 


television  in  theatre  advertising  will 
be  discussed  at  the  Oct.  28  business 
session.  Mel  Tharp,  director  of  con- 
sumer research  for  the  Columbus 
"Dispatch,"  will  speak  on  newspaper 
advertising.  Herbert  Evans,  general 
manager  of  radio  station  WRFD,  Co- 
lumbus-Worthington,  will  discuss 
radio,  and  James  Leonard,  general 
manager  of  television  station  WLW-C, 
Columbus,  will  talk  about  television. 

Two  directors  of  advertising  and 
publicity  from  major  film  companies 
will  speak  at  the  session.  Their  names 
will  be  announced  later.  Election  of 
officers  is  scheduled  for  Oct.  28. 

Tribute  to  Adams 

Annual  banquet,  to  be  held  that 
evening  will  be  a  tribute  to  Horace 
Adams,  president  of  ITOO  for  the 
past  five  years,  and  president  of  na- 
tional Allied  for  the  past  two  years. 
Irving  Dollinger,  Allied  representative 
with^the  American  Congress  of  Ex- 
hibitors, will  be  the  principal  speaker. 

The  convention  committee,  in  addi- 
tion to  Fine,  includes  Louis  Wiethe, 
Cincinnati;  Sam  Schultz,  Cleveland; 
Frank  Murphy,  Cleveland  and  Jack 
Armstrong,  Bowling  Green. 


Belafonte  to  Palace 
Stage  Starting  in  Dec. 

Harry  Belafonte  will  open  at  the 
RKO  Palace  for  a  special  limited  en- 
gagement of  eight  we«ks  on  Tuesday 
evening,  Dec.  15.  He  will  be  seen  six 
times  weekly,  in  five  evening  perform- 
ances, Tuesday  through  Saturday  at 
8:30  P.M.,  and  one  matinee  perform- 
ance on  Sundays  at  3:00  P.M. 

Phil  Stein  will  be  executive  pro- 
ducer, with  Ralph  Alswang  handling 
staging  and  lighting,  and  Robert  Gor- 
man musical  director. 

Reserved  Seat  Basis 

The  Palace  Theatre  will  revert  to  a 
completely  "live"  presentation  policy 
during  Belafonte's  appearance.  Tick- 
ets will  be  on  a  reserved  seat  basis 
and  mail  orders  are  now  being  ac- 
cepted for  the  first  eight  weeks.  Prices 
will  range  from  $2.50  to  $6.00  for 
weekday  evenings  and  the  Sunday 
matinee  performance,  and  from  $2.50 
to  $7.50  on  Friday  and  Saturday  eve- 
nings. 


Free  'Thank  You'  Shows 
At  Drive-Ins  Popular 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  Sept.  14.-In  a 
popular  "Thank  You"  gesture  by  area 
drive-ins,  Fabian's  Mohawk  in  Colo- 
nic, Saratoga  in  Latham,  and  River- 
view  at  Rotterdam,  joined  to  stage  an 
"End  of  Summer  Party,"  with  gratis 
admission  and  free  hot  dogs,  popcorn 
and  Pepsi-Cola. 

Extra  bonus  gifts  were  distributed 
to  the  first  300  cars  at  the  three  drive- 
ins.  Rain  hats  went  to  the  ladies,  cigars 
to  the  men,  and  candy  to  the  children. 
The  promotion  was  strongly  adver- 
tised in  area  newspapers  and  on  the 
screens.  Some  of  the  giveaways  were 
"promoted";  others  purchased. 

Canton  Town  Leased 

CANTON,  O.,  Sept.  14.-The  Town 
Theatre  here  has  been  leased  by  Irving 
Reinhart,  son  of  the  late  Harry  Rein- 
hart,  who  owned  the  Mozart  Theatre 
in  Canton. 


PEOPLE 


Steve  Dabrovner  has  been  added  to 
the  exploitation  staff  of  MCP  Film 
Distributing  Co.,  Hollywood.  He  is  a 
graduate  of  Duke  University. 
^  □ 

Irving  Lester,  in  charge  of  motion 
picture  advertising  for  Hearst  Adver- 
rising  Service  and  Pictorial  Maga- 
zines, is  now  headquartered  in  the 
new  Hearst  offices  at  410  Park  Ave- 
nue, New  York  City. 

□ 

Sam    Peroff,    sales  representative 
with  MGM  in  Atlanta,  has  returned  to 
his  former  position  as  office  manager. 
□ 

Sam  Shubouf,  manager  of  Loew's 
Ohio,  Columbus,  has  been  appointed 
a  member  of  the  public  relations  sub- 
committee of  the  newly-reorganized 
Downtown  Study  Committee.  The  lat- 
ter was  appointed  by  Mayor  M.  E. 
Sensenbrenner  to  develop  plans  for 
revitalizing  the  downtown  district. 
□ 

Stephen  F.  Kesten  has  joined 
WNTA-TV  as  assistant  director  of 
publicity,  it  was  announced  by  Mal- 
colm C.  Klein,  vice-president  and  gen- 
eral manager.  Kesten  was  formerly 
with  United  Artists  Corp.,  where  he 
spent  two  years  in  publicity  and  ex- 
ploitation. 

□ 

George  E.  Eaton  of  Kodak  Re- 
search Laboratories  has  been  re- 
elected president  of  the  national  so- 
ciety of  Photographic  Scientists  and 
Engineers  for  a  two-year  term,  1959- 
61.°  Steven  Levinos  of  Ansco  was 
named  executive  vice-president. 

Criss  Confirmed  in 
Allied  Artists  Post 

From  THE  DAILY  Bureau. 

HOLLYWOOD,  Sept.  14.  -  Lamar 
Criss,  who  has  been  acting  assistant 
comptroller  of  Allied  Artists  Pictures 
Corp.  since  Aug.  24,  was  elected  to 
that  office  by  the  board  of  directors 
at  its  meeting  at  the  studio  last  week. 
Criss  succeeds  Andrew  MacDonald, 
who  resigned  to  accept  a  similar  posi- 
tion at  Universal  International.  Criss 
joined  Allied  Artists  14  years  ago. 

'10  Seconds'  Into  Albee 

United  Artists'  "Ten  Seconds  To 
Hell"  opens  at  the  RKO  Albee  Thea- 
tre in  Brooklyn  with  UA's  "Day  of 
the  Outlaw"  tomorrow.  It  is  the  first 
New  York  engagement  for  "Day  of  the 
Outlaw." 


THE  GEVAERT  CO. 
OF  AMERICA,  INC. 


It  I  III 


Sales  Offices 
and  Warehouses 
at 

II  I  I  I  I 


I  I  I  I  I  I  I  I  I  I  I  I  ■  ■  ■  ■  ■  i   i  ■  ■  >  >  I  I  I  I  ( 

Photographic     materials  of 


321  West  54th  Street 

New  York  19 
New  York 


6601  N.  Lincoln  Ave. 

Lincolnwood,  III. 
(Chicago) 


extraordinary  quality  for  over  half  a  century    a  Complete 

Line  of 

1355  Conant  Street  1925  Blake  St.  Professional 

Los  Angeles  38        Dallas  7  .  g     Denver  2 

m  Cine  Films 

California  Texas       *     Colorado  " 


6370  Santa  Monica 
Blvd. 


1 1  III  I  I  I  I  I  I I  I  I i  ■  Si  •  ■  >  *  ■  ■  "  ■  * [ 


I 


REVIEW; 
Subway  in  the  Sky 

UA 

Ingeniously  contrived  to  achieve  sus- 
pense and  boasting  the  presence  of 
Hildegarde  Neff  for  sex  appeal  and 
Van  Johnson  for  sohd  professional  act- 
ing, this  melodrama  from  tlie  British 
producing  team  of  JohnTemple-Smith 
and  Patrick  Filmer-Sankey  is  well  done 
for  its  category.  Lifting  it  above  the 
soap  opera  class  are  the  performances 
of  Miss  Neff  as  a  night  club  singer,  and 
by  Van  Johnson  as  a  U.S.  Army  doctor 
sought  by  the  mihtary  police  on 
charges  of  black  marketing  drugs  and 
murder. 

The  action  is  kept  on  the  move  and 
the  story  threads  carefully  woven  in 
the  meticulous  manner  of  the  British 
in  the  direction  by  Muriel  Box.  The 
screenplay  is  by  Jack  Andrews  from  a 
play  by  Ian  Main. 

Miss  Neff  subleases  an  apartment  in 
Berlin  from  Katherine  Kath,  Johnson's 
wife,  without  knowing  anything  about 
her  or  her  husband.  Her  first  night 
there  she  finds  Johnson  hiding  on  the 
terrace.  He  tells  her  he  has  been  falsely 
accused  of  selhng  drugs  on  the  black 
market,  that  the  mihtary  pohce  are  af- 
ter him,  that  he  has  not  seen  his  wife 
in  six  months  and  that  he  is  looking 
for  her  on  the  possibihty  that  she  may 
have  stolen  the  key  to  the  drug  vault 
from  him. 

Miss  Neff  beheves  his  story  and 
hides  him  from  the  poUce.  Cec  Linder, 
captain  of  the  M.P.'s,  plays  a  cat  and 
mouse  game  vwth  the  pair,  being  prac- 
tically certain  that  Johnson  is  hiding 
in  the  apartment.  Miss  Neff's  growing 
love  for  Johnson  is  in  conflict  with  her 
doubts  about  his  guilt.  Both  elements 
add  to  the  suspense  until  Johnson's 
stepson  is  revealed  as  the  villain  and 
is  knocked  out  by  Miss  Neff  in  as 
brutal  a  man  and  woman  fight  as  has 
been  seen  recently  on  the  screen. 

Miss  NelFs  sensuous  appeal  is  effec- 
tively displayed  in  a  night  club  scene 
in  which  she  sings  a  hot  ballad  "It 
Isn't  Love"  and  in  a  sequence  in  a 
shower  at  the  apartment. 
Running  time,  85  minutes.  General 
classification.  September  release. 

  JDI- 

Plan  Film  Festival 
For  New  Murray  Hill 


Motion  Picture  Daily  Tuesday,  September  is,  igi 

-   

MCA,  Offering  Public  Stock,  Shows  October  Popcorn  fete 

Growth  as  Entertainment  Giant  To  S/ress  AIerc/ionrf;j;n 


An  mdex  of  the  rapid  growth  of  Music  Corporation  of  America  as  an  entity 
m  the  entertamment  world  and  of  its  growing  importance  in  the  motion  picture 
mdustry  is  given  in  the  prospectus  issued  this  week  in  connection  with  the 
company  s    first    public    offering  of   


stock 

MCA  owns  the  Universal  studio 
and,  under  the  terms  of  its  purchase 
of  the  studio  property  for  $11,250,000 
last  February,  leases  it  to  Universal 
Pictures  for  a  minimum  of  $1,000,000 
annually. 

Continued  Growth 

In  1958  MCA's  gross  revenues  were 
$48,400,000  compared  with  $39,500,- 
000  in  1957  and  $15,200,000  in  1954. 
Earnings  last  year  were  $4,328,000 
equal  to  $1.18  a  common  share,  up 
from  $4,121,000  the  preceding  year 
or  $1.12  a  share.  The  prospectus 
shows  continued  growth  this  year  with 
earnings  in  the  first  six  months  of 
1959  at  $2,457,000  or  67  cents  a  com- 
mon share  compared  with  $2,381,000 


or  65  cents  a  share  in  the  first  half 
of  1958. 

The  statement  shows  MCA's  rev- 
enue from  television  films  and  studio 
rentals  far  exceeds  the  money  the 
company  receives  in  agency  commis- 
sions, its  original  business.  Last  year 
the  TV  film  and  rental  revenue  to- 
talled $38,600,000  while  agency  com- 
missions totalled  $8,800,000. 

Applies  For  Permission 

The  company  has  applied  for  SEC 
permission  to  issue  400,000  shares  of 
common  stock  to  the  pubhc  and  plans 
to  apply  for  listing  on  the  New  York 
Stock  Exchange.  Chief  holders  of  the 
present  outstanding  stock  are  Jules 
G.  Stein  with  1,430,000  shares  and 
Lew  Wasserman  with  715,000  shares. 


An  International  Festival  of  Fihns, 
consisting  of  previews  of  new  fihns 
from  five  countries,  will  be  held  at  the 
new  Murray  Hill  Theatre  here,  just 
prior  to  its  public  opening.  Entire 
proceeds  of  the  performances  will  go 
to  the  scholarship  fund  of  the  United 
Nations  International  Children's 
School. 

Starts  Oct.  3 

The  festival  will  run  from  Saturday, 
Oct.  3,  to  Tuesday,  Oct.  6,  at  the  new 
Rugoff  and  Becker  showcase.  Films 
from  Scandinavia,  the  United  King- 
dom, France  and  Latin  America  will 
be  screened,  with  the  festival  conclud- 
ing with  the  American  premiere  of 
Universal  -  International's  "Pillow 
Talk,"  which  will  be  the  first  regular 
attraction  at  the  Murray  Hill. 


Albany  Drive-In  Installs 
Heaters;  Remains  Open 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  Sept.  14.-Fabian's 
Mohawk  Drive-in,  located  midway  be- 
tween Albany  and  Schenectady,  is 
instaUing  Bernz-o-matic  heaters  for 
winter  operation.  Division  manager 
Elias  Schlenger  said  the  change-over 
will  be  ready  by  Oct.  15. 

Five  hundred  heaters  have  been  or- 
dered for  the  almost-l,000-car  drive- 
in,  the  largest  in  this  immediate  area 
and  slightly  surpassed  in  size  by  only 
one  other  drive-in  in  this  exchange 
district.  The  Mohawk  also  will  have 
a  snow  plow.  The  concession  stand 
and  rest  rooms  will  be  heated. 

Admission  will  continue  to  be  80 
cents  for  adults,  no  extra  charge  be- 
ing made  for  heaters. 

Jim  Fisher,  owner  of  the  Holly- 
wood at  Averill  Park,  N.Y.,  was  the 
first  to  install  heaters  and  schedule 
winter  operation  in  this  section. 
Later  Alan  V.  Iselin  did  likewise,  on 
a  bigger  scale,  at  the  Turnpike  in 
Westmere  and  then,  at  the  Auto- 
Vision  in  East  Greenbush. 

Korea  To  Turn  Out 
150  Features  In  '59 

From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  14.  -  The 
young  Korean  motion  picture  industry 
expects  to  produce  some  150  feature 
films  this  year,  according  to  a  Com- 
merce Department  report. 

Film  chief  Nathan  D.  Golden  said 
this  compared  with  about  84  films 
produced  in  1958  and  is  approximately 
ten  times  1954  production.  Some  65 
features  have  already  been  produced 
this  year. 

Probably  the  biggest  impetus  to  the 
growth  in  production  was  a  1954  law 
exempting  domestic  films  from  the 
115%  theatre  admissions  tax.  Right 
now  there  are  three  motion  picture 
studios  in  Korea,  with  some  74  com- 
panies listed  as  producers. 


Veeck  to  Speak 


( Continued  from  page  1 ) 
Sherman  in  Chicago  Nov.  8-12. 

Veeck,  widely  known  as  a  top-grade 
showman  whose  promotional  activi- 
ties fanned  boxofBce  attendarc.3  for 
the  White  Sox  tremendously,  will  ad- 
dress the  luncheon  on  Tuesday,  Nov. 
10,  convention  program  co-chairmen 
Richard  H.  Orear  of  Kansas  Citv, 
Gerald  J.  Shea  of  New  York,  and 
Dwight  L.  Spracher  of  Seattle,  an- 
nounced. Veeck  accepted  the  invita- 
tion to  speak  jointly  tendered  by 
George  G.  Kerasotes,  TOA  president, 
and  David  Wallerstein,  President  of 
Balaban  and  Katz  and  chairman  lor 
the  convention. 

Veeck's  noon  appearance  will  be 
preceded  by  a  morning  shovraianship 
session,  at  which  Robert  Sehg  of  Den- 
ver, Colo.,  will  be  chairman,  and  Max 
Youngstein  of  United  Artists,  and 
Joseph  Levin  of  Embassy  Pictures 
will  be  among  the  speakers. 

Adrian  Services  Wed. 

HOLLYWOOD,  Sept.  14.  -  Fu- 
neral services  for  Gilbert  Adrian,  56, 
film  dress  designer  and  husband  of 
actress  Janet  Gaynor,  who  died  yes- 
terday following  a  stroke,  will  be 
held  Wednesday,  3  P.M.  at  Pierce 
Brothers  Hollywood  Mortuary.  Adrian 
is  survived  by  his  widow  and  son, 
Robin. 


Mrs,  Theresa  Andrews 

CLEVELAND,  Sept.  14.-FuneraI 
services  were  held  here  last  week  for 
Mrs.  Theresa  Andrews,  mother  of  Ste- 
phen and  Wilham  Andrews,  shippers 
for  the  M-G-M  and  Paramount  ex- 
changes here,  respectively. 

'Skyscraper'  to  Burstyn 

World  distribution  rights  to  "Sky- 
scraper," a  20-minute  fihn  which  was 
awarded  first  prize  at  this  year's  Venice 
Film  Festival,  have  been  acquired  by 
Joseph  Burstyn's  Film  Enterprises. 


Popcorn  will  be  spothghted  in  t 
most  potent  national  promotion  in  t 
history  of  the  product,  the  8th  ai 
nual  Popcorn  Fall  Festival. 

The  advertising  and  merchandisiii 
event,  coordinated  by  the  Popcorn  I 
stitute,  is  timed  to  dehver  its  sal 
messages  to  consumers  during  tl- 
middle  of  October  and  early  Nover 
ber,  the  peak  sales  period  for  th 
high-profit  item.  CHmax  of  the  car 
paign  will  be  National  Popcorn  Wee 
October  25-November  1. 

Extensive  Promotions 
The  1959  Popcorn  Fall  Festiv. 
will  be  supported  by  national  telev 
sion  and  outdoor  advertising;  the  mo 
extensive  publicity  ever  to  appear  c 
behalf  of  popcorn  in  national  mag; 
zines  and  newspapers  and  on  radi 
and  television;  a  full  hne  of  powerfi 
point-of-sale  materials;  and  hard-hi 
ting  trade  promotion. 

The  full  impact  of  this  huge  pre 
motion  will  be  charmeled  into  pop 
corn  sales  in  the  nation's  theatres  vi 
merchandising  materials  produced  b. 
the  Popcorn  Institute  and  the  Coc 
Cola  Company,  trade  promotion,  anc^ 
national  publicity  beamed  at  the  mo 
vie-going  public. 

Two  entirely  new  types  of  point, 
of-sale  aids  have  been  produced  \)\ 
the  Institute  to  help  concessionaire' 
cash  in  on  the  Popcorn  promotion 
One  is  an  unusual  poster  kit,  the  othe^ 
a  set  of  two  announcement  trailer; 
which  sell  popcorn  exclusively.  j 

Former  Loew's  House 
Renamed  the  Donnelly 

Special  to  THE  DAILY 
BOSTON,  Sept.    14.   -  Cardinaljj 
Gushing    has    announced    that  the 
former  Loew's  State  Theatre  in  thel. 
Back  Bay  will  be  named  the  Don- « 
nelly  Memorial  Theatre  in  honor  of  a 
one  of  New  England's  most  distin 
guished  Catholic  famihes. 

The  theatre  was  purchased  recently 
by  the  archdiocese  for  year-round  use  oi 
in  the  church's  educational  activities. 
It  will  be  open  to  the  public  at  cer- 
tain times  for  the  showing  of  religious 
films.  It  was  tentatively  called  the 
Cardinal  Theatre. 

Cardinal  Gushing  announced  "a 
princely  benefaction  made  to  the 
archdiocese  of  Boston  by  Edward  C. 
Donnelly,  Jr.,  and  Mrs.  Raymond 
Stuart  on  behalf  of  the  Donnelly  fam- 
ily in  memory  of  deceased  members." 
Donnelly  is  president  of  John  Don- 
nelly &  Sons  and  its  affiliates  and  is  a 
national  leader  in  outdoor  advertising. 
He  has  headed  the  Suffolk  County 
March  of  Dimes  and  has  been  active 
in  many  other  worthy  causes  includ- 
ing the  Jimmy  Fund. 

'Cordura'  Premieres 

( Continued  from  page  1 ) 
announced  yesterday  by  Rube  Jackter, 
Columbia  vice-president  and  general 
sales  manager. 

Jackter  said  that  the  twin  openings 
would  launch  a  series  of  key  city  en- 
gagements currently  being  negotiated. 


I'sday,  September  15,  1959 

K  Exhibitors 


Motion  Picture  Daily 


( Continued  from  page  1 ) 
.  landlines.  If  coin  television  were 
educed  it  would  be  an  easy  matter 
them  to  implement  it  through  their 
ting  channels. 

Exhibitors  would  then,  this  delegate 
med,  be  in  a  position  of  seeing  their 
IS  relayed  from  other  cinemas  and 
,t  was  an  eventuality  which  would 
ipletely  eliminate  independent  the- 
;men.  He  urged  that  the  Association 
;age  forthwith  in  an  inquiry  and  if 
•essary  send  delegates  to  Canada 
I  the  U.S.  to  examine  the  position 
re. 

J      Cites  Skouras'  Warning 

'The  London  branch  spokesman  ra- 
ided General  Council  that  Spyros 
buras  had  warned  the  Association's 
^ual  convention  that  the  moment 
'11  TV  appeared  independent  exhibi- 
''s  might  as  well  sell  out. 
This  London  man  referred  to  FIDO 
reminded  delegates  that  when  the 
i'ranization  was  brought  into  being 
iny  theatremen  wanted  its  opera- 
J  ns  coupled  with  Toll  TV.  They  had 
*en  imsuccessful  in  that  endeavour, 
f'as  there  something  sinister  in  that? 
^'  wanted  to  know. 
Speaking  for  the  executive,  the  As- 
'ciation's  treasurer.  Lord  Westwood, 
lid  that  the  whole  matter  was  in  his 
'ind  when  he  had  proposed  at  the 
"eeting  of  the  industry's  Five  Associa- 
')ns'  Committee  that  the  industry  ap- 
y  for  the  control  of  the  proposed 
jlevision  Third  Channel. 

Thoroughly  Alerted 

,  At  the  end  of  the  debate  it  was 
rreed  that  enquiries  be  made  in  Can- 
la  and  the  U.S.  as  well  as  of  the 
opropriate  Government  Departments. 
)i  The  general  council  will  not  assem- 
ifle  again  until  Nov.  11  but  it  may  be 
i:cepted  that  a  great  deal  of  back- 
uage  work  will  be  put  in  by  the  associ- 
irion's  very  active  finance  and  manage- 
lent  committee  in  the  meantime.  In- 
(ependent  theatremen  throughout  the 
53untry  are  now  thoroughly  alerted  to 
le  peril  of  uncontrolled  Toll  TV. 
Comment  has  been  made  concern- 
ig  the  remarkable  discretion  exhibited 
y  delegates  to  the  general  Council  in 
s^rard  to  the  identity  of  the  combines 
at'erested  in  Toll  TV.  But  the  Rank 
!)rganisation,  at  least,  has  made  no 
lystery  of  its  interest  in  the  medium 
If  Toll  TV. 

Rank's  TV  Interests 

As  long  ago  as  August,  1958,  in  a 
ontribution  he  made  to  the  National 
'rovincial  Bank  Review,  John  Davis, 
tie  Organisation's  deput)'  chairman, 
ad  this  to  say: 

"For  the  specialised  appeal— which 
leans  millions  of  people— a  further  de- 
elopment  in  visual  entertainment  is 
n  the  horizon,  namely,  coin-in-the-slot 
elevision,  or,  perhaps  a  better  descrip- 
ion,  the  'home  cinema'.  Whilst  I  know 
towerful  interests  will  resist  its  intro- 
luction  and  certain  legal  difiBculties 
n\\  have  to  be  overcome,  I  am  con- 
■inced  that  it  will  be  with  us  one 
lay." 

It  was  announced  here  recently  that 


Pact  Extension 


20th  Century-Fox's  regional  product  and  merchandising  forum  d^*^  J«P 
Midwestern  showmen  to  the  Sheraton  Blackstone  Hotel,  Chicago,  yester- 
day ramong  them,  left  to  right:  Dale  McFarland  Fourth  Ave.  Amusemem 
Co  ,  Louisville;  D^vid  B.  Wallerstein,  Balaban  &  Katz,  Chicago;  Robert 
Conn  20th-Fox  Chicago  manager;  J.  B.  Giachetto,  Frisina  Amusement 
Co.,  and  Ben  Marcus,  Milwaukee.  ^  ^  wirephoto 

Fox  to  Maintain  Top  Spot 


(Continued 

feld  remarks  to  the  exhibitors. 

"We  have  nineteen  regional  adver- 
tising and  publicity  managers  through- 
out the  U.S.,"  Einfeld  noted,  "more 
than  any  other  company  in  the  busi- 
ness. We  will  continually  aid  the  ex- 
hibitor at  the  local-level  through  our 
sales  force  and  our  advertising-pub- 
licity force.  It  is  this  kind  of  coopera- 
tion between  20th-Fox  and  the  ex- 
hibitor which  will  maintain  the  com- 
pany's position  as  the  number  one  mo- 
tion picture  organization  in  the 
world." 


Doors  Open  to  Merchandisers 

At  the  meeting,  special  merchan- 
dising plans  for  Fox  product  was  re- 
vealed, through  a  variety  of  non-in- 
dustry speakers  whose  organizations 
are  involved  in  20th  promotions.  Ein- 
feld made  note  of  these  speeches, 
stating: 

"Just  as  our  doors  at  the  studio  in 
Hollywood  are  open  to  independent 
producers,  so  are  our  doors  open  to 
merchandisers  who  will  help  pre-sell 
20th  productions  at  the  local  level 
and  who  will  aid  the  exhibitor  in  each 
situation. 

"For  example,  we  are  currently  en- 
gaged in  two  promotions  for  "The 
Best  of  Everything"— one  with  "Har- 
per's Bazaar"  and  the  other  with  Al- 
hed  Stores  which  will  benefit  every 
exhibitor-large  theatre  or  small-who 
plays  "Best."  With  each  of  these  pro- 


from  page  1) 
motions,  as  well  as  with  any  of  our 
merchandising  programs,  we  only  en- 
ter into  a  situation  whereby  the  ex- 
hibitor will  profit. 

Proper  Cooperation 

"Tieing-in  with  Harper's  and  Al- 
hed  expands  our  field  force  by  the 
thousands,  making  representatives  of 
these  concerns  part  of  the  promotion 
on  the  picture  in  each  situation." 

Einfeld  summed  up:  "One  of  the 
main  reasons  we  are  holding  these 
area  showmanship  meetings,  is  to  ac- 
quaint the  exhibitor  with  the  material 
he  will  have  going  for  him  on  each 
of  the  pictures.  With  the  proper  co- 
operation between  our  branch  man- 
agers, advertising-publicity  managers 
and  the  exhibitor  each  of  the  promo- 
tions entered  into  will  be  utilized  to 
the  fullest." 


( Continued  from  page  1 ) 
in  London,  or  the  presence  of  the 
Board  of  Trade  officials  here. 

In  past  years,  the  annual  negotiations 
have  taken  place  either  in  London  or 
Washington,  with  either  the  American 
or  British  delegation  making  the  cross- 
ing. 

Asked  By  State  Dept. 

Johnston  originally  had  planned  to 
go  to  London  to  negotiate  the  exten- 
sion, with  the  intention  of  urging  the 
abandonment  of  all  sterfing  conversion 
restrictions  on  earnings  of  the  Ameri- 
can distribution  companies  in  Britain. 
However,  he  was  asked  by  the  State 
Dept.  to  remain  here  to  aid  in  playing 
host  to  Soviet  Premier  Khrushchev 
when  the  latter  visits  Hollywood  next 
Saturday.  As  a  result,  the  British  nego- 
tiations had  to  be  conducted  in  the 
present  manner. 

One  of  the  minor  changes  being 
sought  in  the  agrement  is  a  stipulation 
that  American  film  earnings  anywhere 
in  the  sterling  area  may  be  transferred 
to  London  and  there  converted  into 
dollars  exactly  as  though  the  sterling 
had  been  earned  in  Great  Britain.  The 
conversion  right,  of  course,  would  be 
subject  to  the  existing  $17,000,000  an- 
nual ceiling  on  remittances  by  the 
American  companies.  The  agreement 
permits  balances  above  that  amount 
to  be  employed  for  a  variety  of  per- 
mitted uses.  In  addition,  American 
companies  are  entitled  to  a  bonus  con- 
version amounting  to  one-third  of  the 
amount  they  spend  on  production  in 
England. 

May  Be  the  Last 

Some  British  sources  have  suggested 
that  this  year's  agreement  may  be  the 
last,  in  view  of  Britain's  continuing 
economic  improvement.  Should  it  go 
on  without  interruption,  it  is  felt,  there 
will  be  no  need  for  restrictions  on  sterl- 
ing conversions  of  any  kind. 


First  in  a  Series 

The  Chicago  meeting,  first  in  a 
series  of  the  showmanship  meetings 
resulting  from  the  recently-concluded 
national  sales  meeting,  was  coor- 
dinated by  20th's  midwestem  branch 
managers:  Robert  Conn,  Chicago; 
Howard  Kinser,  Indianapolis;  Jack 
Lorentz,  Milwaukee;  and  William 
Gehring,  St.  Louis. 

In  addition  to  Solomon's  address  at 
the  meeting,  20th-Fox  assistant  gen- 
eral sales  manager  Martin  Moskowitz 
also  spoke. 


the  Rank  Organisation  had  formed  a 
new  private  company,  Rank  Relays 
Services,  which  "is  intended  to  bring 
together  all  the  various  aspects  of  tlie 
Group's  growing  radio  and  television 
relay  operations." 

Attempts  will  doubtless  be  made  to 
elucidate  the  position  on  Wedensday 
when  Lord  Rank  reveals  his  annual 
report  to  the  press. 


Now  'Sword  and  Cross^ 

Samuel  Bronston's  scheduled  motion 
picture  based  on  the  fife  of  Christ,  for- 
merly titled  "The  Son  of  Man,"  has 
been  changed  to  "The  Sword  and  the 
Cross."  Fihning  of  the  $4,000,000  pro- 
duction reportedly  wiU  begin  in  Octo- 
ber, both  at  the  Charmartin  and  Sevilla 
Studios  in  Madrid.  John  Farrow  is 
serving  as  director  and  writer. 


4  Finished,  26  in  Work 
In  Hollywood  Studios 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Sept.  14.-No  new 
films  went  into  production  last  week, 
four  were  completed,  making  a  total 
of  26  pictures  before  the  cameras. 

Completed  were:  "Savage  Inno- 
cents" (Paramount-Magic  Films)  for 
Paramount  release;  "Hell  Bent  for 
Leather"  for  Universal-International; 
"Captain  Buffalo"  for  Warner  Bros.; 
"The  Choppers"  (Rushmore  Prod.), 
independent  release. 


For  over  40  Years  Service  and 
Quality  lias  been  Our  Tradition. 

Showmen  all  over  America  know 
they  will  get  the  best  when  they 
order 


NtW  TOBK 
630  Ninth 


FliMACK 
SPICIAL 
TRAILERS 

1327^.  Wobash  Ave.,  Chicago  5,  III. 


Motion  Picture  Daily 


Tuesday,  September  15 


Television  Tqday  forthcoming  releases 


NTA's  'Storevision' 
Is  TV  In  Markets 

National  Telefilm  Associates  has  or- 
ganized a  new  division,  to  be  known 
as  NTA  Storevision,  Inc.,  to  equip 
away-from-home  locations  with  tele- 
vision receivers.  The  first  installation 
will  be  in  New  York  City,  in  con- 
junction with  WNTA-TV's  "Day 
Watch,"  a  54-hour  weekly  schedule  of 
live  programming  which  will  be  car- 
ried to  400  major  supermarkets  in 
the  New  York  metropoHtan  area. 

"Day  Watch"  was  devised  by  NTA 
after  extensive  research  indicated  a 
major  need  in  daytime  television  pro- 
gramming. The  low  percentage  of  day- 
time viewing,  which  averages  one- 
third  of  night  time  viewing  stems,  ac- 
cording to  NTA,  from  the  inability  of 
those  at  home  to  immobilize  them- 
selves for  long  periods  of  time  to 
watch  television.  Research  has  also 
established  that  women  are  reluctant 
to  de\'ote  too  much  time  to  entertain- 
ment activities  during  houseworking 
hours.  A  third  key  problem  of  day- 
time service  has  been  the  lack  of 
availability  of  people  at  the  locations 
of  the  sets  in  their  homes. 

The  "Day  Watch"  programming  and 
Storevision  concept  were  conceived 
by  Ted  Cott,  NTA's  vice-president  in 
charge  of  owned  and  operated  sta- 
tions. Constant  time  reports,  illustrated 
weather  reports,  up-to-the-minute 
news  and  bulletins,  and  complete 
sports  news  are  some  of  the  elements 
to  be  featured.  In  addition,  important 
service  features  will  be  presented. 
The  "Day  Watch"  schedule  on 
WNTA-TV  will  be  from  9  A.M.  to 
6  P.M.,  iMonday  through  Saturday. 


'Bourbon  Street',  New 
WB  Series,  Opens  Oct.  5 

"Bourbon  Street  Beat,"  a  new  full- 
hour  series  set  in  the  colorful  French 
Quarter  of  New  Orleans,  produced  by 
Warner  Bros,  and  starring  Richard 
Long  and  Andrew  Duggan,  with  Ar- 
lene  Howell  and  new-comer  Van  Wil- 
liams, debuts  on  ABC-TV  Monday 
Oct.  5,  8 : 30-9 : 30  P.M.,  EDT. 

The  weekly  feature  depicts  the  ad- 
ventures of  two  private  investigators: 
Rex  Randolph  (Long),  a  smooth,  cul- 
tivated and  handsome  young  New  Or- 
leans native,  and  Cal  Calhoun  (Dug- 
gan), an  ex-police  officer. 

"Bourbon  Street  Beat"  is  sponsored 
by  Libbey-Owens-Ford  Glass  Com- 
pany, represented  by  Fuller  &  Smith  & 
Ross,  Inc.;  Phillips- Van  Heusen  Cor- 
poration, through  Grey  Advertising 
Agency,  Inc.;  P.  LoriUard  Company, 
through  Lennen  &  Newell,  Inc.;  Ana- 
hist  Research  Laboratories  Division  of 
Warner-Lambert  Pharmaceutical  Com- 
pany, through  Ted  Bates  and  Com- 
pany, Inc.;  Reynolds  Metals  Company, 
through  Lennen  &  Newell,  Inc.;  Inter- 
national Latex  Corporation,  through 
Reach,  McClinton  &  Company,  Inc. 

Chicago  Talent  Show 

Special  to  THE  DAILY 

CHICAGO,  Sept.  14.-Local  talent 
buyers  will  be  shown  how  much  real 
talent  exists  in  their  city  during  "Op- 
eration Exposure,"  a  revue  scheduled 
for  Sept.  18  at  Fred  Niles  Studios.  Be- 
tween 800  and  1,000  buyers  of  talent 
for  still  photography,  live  and  filmed 
television  commercials,  radio,  conven- 
tions and  sales  meetings  are  expected 
to  attend. 


Boston  Exhibitors  Hear 
New  20th-Fox  Program 

Special  to  THE  DAILY 

BOSTON,  Sept.  14.  -  The  Little 
Theatre,  of  the  20th-Fox  exchange, 
was  filled  this  afternoon  with  top  cir- 
cuit executives,  tlieatre  owners  and 
bookers,  who  heard  branch  manager 
Al  Levy  and  publicist  Phil  Engel  tell 
of  the  Fox  productions  coming  through 
for  1960.  Trailers  on  "The  Best  of 
Everything"  and  "Hound  Dog  Man" 
were  shown. 

Exhibitors  Given  Kits 

Levy  read  a  wire  from  Buddy  Adler 
telling  of  other  productions  and  ex- 
plained the  Spyros  Skouras  sales  drive. 
All  exhibitors  were  given  kits  outlin- 
ing the  productions  which  will  be 
available. 


'Windjammer'  Set  for 
S-W  Capitol  in  Cin. 

Special  to  THE  DAILY 

CINCINNATI,  Sept.  14.  -  William 
C.  Rush,  managing  director  of  the 
Capitol  Theatre  here,  announced  plans 
have  been  completed  for  the  premiere 


of  "Windjammer"  in  early  November, 
at  the  Stanley  Warner  theatre,  the 
only  one  in  a  radius  of  300  miles  of 
Cincinnati,  equipped  to  show  Cine- 
rama and  Cinemiracle. 

Rush  predicts  this  will  be  the  in- 
auguration of  another  new  trend  for 
die  Capitol,  as  "Windjammer"  is  to 
be  followed  by  "Ben-Hur." 

Cleve.  Theatre  Reopens 

CLEVELAND,  Sept.  14.- Warner's 
Colony  Theatre,  deluxe  first-run  neigh- 
borhood house  now  closed  for  the  in- 
stallation of  70-mm  equipment,  is 
scheduled  to  reopen  Sept.  26. 

Mrs.  Anne  Horne 

Funeral  services  will  be  held  at  1 
P.M.  this  afternoon  at  The  Riverside 
Chapel,  Brooklyn,  for  Mrs.  Anne 
Home,  wife  of  William  Horne,  in- 
dependent film  distributor.  Mrs.  Horne 
died  yesterday. 

Relight  Va.  House 

PETERSBURGH,  Va.,  Sept.  14.- 
The  Rex  Theatre  here,  dark  for  more 
than  a  year,  will  be  reopened  on  Sept. 
17,  by  Neighborhood  Theatres. 


^BB/?£mr/ONS..  AA,  Allied  Arfisfs;  AlP,  Amer/can  Inferno- 
f,onal  P,cfures;  BV  Buena  Vista;  Col,  Columbia;  MGM,  Metro- 
GoWwyn-Aloyer;  Par,  Paramount;  20-Fox,  20th  Century-Fox- 
UA  Un,tecl  Art,sts;  Uni,  Universal;  WB,  Warner  Bros.;  c,  co/or' 
cs,  CmemaScope,  te,  Techirama;  vv,  VistaVision;  rs,  Regalscope. 

►  SEPTEMBER 

AA-WEB  OF  EVIDENCE:  Van  Johnson,  Vera  Miles 

MgV  rop  Tul  r  .c^^'''^''°''  ^"^"-S'  Gcoroe  Marshall 

"  -  - 

UA    iNiiut  THE  MAFIA:  Cameron  Mitchell 

UA-TAKE  A  GIANT  STEP:  Johnny  Nash 

WB-LOOK  BACK  IN  ANGER:  Richard  Burton,  Claire  Bloom 

WB-YELLOWSTONE  KELLY,  c:  Clint  Walker,  Ed  ByrnL 

►  OCTOBER 

AIP-THE  BUCKET  OF  BLOOD:  Barboura  Morris,  Dick  Miller 

AlP-THE  LEECHES:  Ken  Clark,  Yvette  Vickers 

Zr^^L^''^  FISHERMAN,  c,  70mm:  Howard  Keel,  Susan  Kohner 

COL-THE  TINGLER:  Vincent  Price,  Judith  Evelyn 

rn!"~Iur  "^^^^        CORDURA:  c,  cs:  Gary  Cooper,  Rita  Hayworth 

COL-THE  CRIMSON  KIMONO:  Victoria  Shaw,  Glenn  Corbett 

^r'-J"^.",!:'^?"^^  Seberg,  Peter  Sellers 

MGM— GIRLS'  TOWN:  Momie  Van  Doren,  Paul  Anko 
MGM— LIBEL:  Dirk  Bogarde,  Olivia  De  Haviland 
PAR-BUT  NOT  FOR  ME,  vv:  Clark  Gable,  Carroll  Baker 
lo'loy~Z\         °"VE«^H'NG,  c,  cs:  Hope  Lange,  Joan  Crawford 
20-FOX-FIVE  GATES  TO  HELL,  cs:  Dolores  Michaels,  Patricio  Owens 
UA-THE  WONDERFUL  COUNTRY,  c:  Robert  Mitchu;,  Julie  London 
UA— TIMBUCTU:  Victor  Mature,  Yvonne  DeCarlo 
UA-COUNTERPLOT:  Forrest  Tucker,  Allison  Hayes 
UNI— PILLOW  TALK,  c,  cs:  Rock  Hudson,  Doris  Day 
WB— THE  FBI  STORY,  c:  James  Stewart,  Vera  Miles 


NOVEMBER 


AIP-GOLIATH  AND  THE  GOLDEN  HORDE,  c,  cs:  Steve  Reeves 
rnr^Ill^oj'^  °^         ^O'J'^TAIN,  c:  James  MacArthur,  Janet  Munro 
COL-MAN  ON  A  STRING:  Ernest  Borgnine,  Kerwin  Mathews 
COL-BATTLE  OF  THE  CORAL  SEA:  Cliff  Robertson,  Gia  Scala 
COL-BABETTE  GOES  TO  WAR,  c,  cs:  Brigitte  Bardot,  Jacques  Charrier 
COL— SATAN'S  BUCKET,  c,  cs:  Cornel  Wil-e,  Victoria  Shaw 
COL-KILLERS  OF  KILIMANJARO,  c,  cs:  Robert  Taylor,  Anne  Aubrey 
M6M-H0USE  OF  SEVEN  HAWKS:  Robert  Taylor,  Nicole  Maurey 
MGM-WRECK  OF  THE  MARY  DEARE:  Gary  Cooper,  Charlton  Heston 
PAR— CAREER:  Dean  Martin,  Shirley  MacLaine 
PAR— THE  JAYHAWKERS,  c:  Jeff  Chandler,  Nicole  Maurey 
20-FOX-THE  HOUND  DOG  MAN,  c,  cs:  Fabian,  Stuart  Whitman 
20-FOX-JOURNEY  TO  THE  CENTER  OF  THE  EARTH,  c,  cs:  Pat  Boone 
UA— ODDS  AGAINST  TOMORROW:  Harry  Belafonte,  Robert  Ryan 
UA— SUBWAY  IN  THE  SKY:  Van  Johnson,  Hlldegarde  Neff 
WB— A  SUMMER  PLACE,  c:  Dorothy  McGuire,  Richard  Egan 
WB— "30":  Jack  Webb 


Honor  Max  Youngstein    Sidney  Pink's  Plans 


Continued  from  page  1 ) 
Theatres,  and  William  German,  pres- 
ident of  W.  J.  German,  Inc. 

The  Joint  Defense  Appeal  is  the 
fund-raising  arm  of  the  American 
Jewish  Committee  and  the  Anti-De- 
famation League  of  the  B'Nai  B'rith. 
The  two  seek  a  national  total  of  $6,- 
100,000  this  year  for  the  support  of 
their  program  devoted  to  combatting 
bigotry,  safeguarding  human  rights 
and  promoting  inter-faith  harmony, 

Youngstein,  who  is  active  in  numer- 
ous charitable,  civic  and  industry-wide 
organizations,  is  being  honored  for  his 
"distinguished  community  service  and 
outstanding  leadership  in  the  advance- 


HOLLYWOOD,  Sept.  14.  -  Sidne 
Pink,  producer  of  "Invasion  of  Mars,' 
first  feature  in  the  CineMagic  pro 
cess,  plans  his  own  distribution  organ 
ization  using  ten  key  sales  executive; 
covering  respective  areas  In  the 
United  States  and  Canada,  maintain- 
ing home  ofiBce  headquarters  at  Hal 
Roach  studios. 

ment  of  human  rights  causes." 

In  addition  to  his  activities  on  be- 
half of  UA,  he  has  served  as  public 
relations  chairman  of  the  motion  pic- 
ture industry's  drives  for  the  March, 
of  Dimes,  Cerebral  Palsy,  United 
Jewish  Appeal  and  the  National  Con- 
ference of  Christians  and  Jews. 


)L.  86,  NO.  54 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  SEPTEMBER  16,  1959 


TEN  CENTS 


cfvL  Files 


Famous  Players  Canadian  Reports 


L  n  t  i  -  T  r  U  S  t  Six  Months  Profit  of  $1,104,906 

luit  Vs  U.  A. 
)n  TV  Films 


Special  to  THE  DAILY 

TORONTO,  Sept.  15.-Net  profit 
Players  Canadian  Corp.  for  the  first 
taxes  but  including  profit  of  $143,237 


\aims  Buyout  of  AAP, 
&C  Cuts  Competition 

From.  THE  DAILY  Bureau 
WASHINGTON,  Sept.  15.-United 
lists  Corp.  and  its  subsidiary, 
lited  Artists  Associated,  Inc.,  were 
arged  with  violation  of  the  Clay- 
1  Anti-Trust  Act  in  a  civil  anti- 
ist  action  filed  by  the  Federal  Gov- 
unent  here  today  involving  UA's 
:juisition  of  the  assets  of  Associated 
(Continued  on  page  4) 


Kirsch  Urges  Support 
For  Skouras  Fox  Drive 

Special  to  THE  DAILY 
CHICAGO,  Sept.  15.  -  A  call  for 
support  from  exhibitors  for  the  Spyros 
P.  Skouras  sales  drive  came  from  Al- 
lied States'  official.  Jack  Kirsch  at  the 
closing  session,  of  the  20th  Century- 
Fox  area  showmanship  meeting  here 
yesterday. 

The  meeting,  presided  over  by  20th 
(Continued  on  page  3) 


of  $1,104,906  is  reported  by  Famous 
six  months,  after  provision  for  income 
realized  on  sale  of  fixed  assets. 

For  the  first  half  of  1958,  the  com- 
pany reported  net  of  $1,376,675,  in- 
cluding profit  of  $53,728  realized  on 
the  sale  of  fixed  assets.  Earnings  for 
the  1959  half  amounted  to  63  cents 
per  share  as  compared  to  79  cents  per 
share  on  the  same  basis  for  the  first 
six  months  last  year. 

John  J.  Fitzgibbons,  president  and 
managing  director,  attributed  the  de- 
cline in  earnings  to  weaker  box  office 
(Continued  on  page  3) 


  Over  $5,000,000  for 

Adler  Heads  Net  Sales  of  10  UA  FllttlS 


enn.  House  Approves 
enal  Code  Changes 

Special  to  THE  DAILY 
HARRISBURG,  Pa.,  Sept.  15.-Sen- 
;  amendments  to  legislation  (SB- 
iOl)  to  ban  obscene  motion  pictures 
shows  in  Pennsylvania  were  con- 
rred  in  last  night  by  the  House 
0-0  and  sent  to  Gov.  Lawrence  for 
proval. 

The  bill  changes  provisions  in  the 
.te  penal  code  which  were  declared 
constitutional  by  the  United  States 
preme  Court  which  threw  the  orig- 
il  law  out  on  grounds  its  language 
IS  vague  and  failed  to  define  ob- 
jnity. 

The  measure  states:  "An  exhibition 
all  be  deemed  obscene  if  to  the 
(Continued  on  page  3) 


For  Para.  TV  Prods. 

Stretch  Adler  has  been  named  di- 
rector of  network  sales  for  Paramount 
Television  Productions,  effective 
Oct.  5,  and  will  headquarter  in  New 
York,  it  was  announced  here  yester- 
day by  Jim  Schulke,  vice-president 
in  charge  of  PTD.  Adler  will  be  re- 
sponsible for  the  sale  of  Paramount's 
( Continued  on  page  2 ) 


United  Artists  has  ten  and  possibly 
12  films  released  this  year  which 
should  do  more  than  $5,000,000  each 
in  film  rentals  worldwide,  Robert  S. 
Benjamin,  board  chairman,  stated  in 
an  interview  pubUshed  in  the  Wall 
Street  Journal  yesterday.  The  article 
noted  the  high  profits  and  revenues 
being  achieved  by  the  company  this 
( Continued  on  page  2 ) 


come  on  and 

join  .'m^- 

T"!5i 


erman,  Emanuel  Have 
}ew  Distribution  Firm 

Arthur  Kerman  and  Dave  Emanuel 
ve  announced  formation  of  a  new 
litribution  company  to  be  called 
)vernor  Films,  Inc.  They  will  retain 
sir  association  with  Tudor  Pictures, 
io  located  at  375  Park  Avenue  here. 
Governor  Films  has  national  dis- 
bution  rights  to  six  features,  "Carry 
(Continued  on  page  6) 


il-lf V/S/ON  TODAY-page  4 


Confirmed 

Selznick-B.B.C. 
TV  Film  Deal 
Is  Completed 

FIDO  to  Consider  Deal 
Oct.  1;  Regarded  As  Test 


By  WILLIAM  PAY 

LONDON,  Sept.  15.  -  British 
Broadcasting  Corp.  today  confirmed 
that  it  has  completed  a  deal  with 
David  O.  Selznick  for  telecasting 
rights  to  a  number  of  his  pictures. 

While  B.B.C.  refused  further  in- 
formation about  the  deal  at  this  stage, 
it  had  been  widely  reported  in  the 
trade  earlier  that  the  negotiations  in- 
volved between  15  and  18  films  at  a 
price  of  around  $2,800,000. 

It  is  understood  the  first  of  the 
films  will  be  televised  here  by  B.B.C. 
around  the  end  of  the  year. 

After  press  reports  here  had  stated 
( Continued  on  page  2 ) 


/HawofT  Book  lie-In 
Will  Run  tor  Two  Years 

United  Artists,  the  Mirisch  Com- 
pany, and  Random  House  have  joined 
forces  for  a  joint  book-film  promotion 
on  behalf  of  James  Michener's  new 
novel  "Hawaii"  that  will  extend  over 
a  period  of  two  years.  The  budget  for 
the  project  is  $100,000,  described  as 
a  record  and  only  one  of  the  unusual 
(Continued  on  page  6) 


Advt. 


Blumenstock  Named  V-P 
For  Schlaifer  on  Coast 

Sid  Blumenstock  has  been  appoint- 
ed vice-president  in  charge  of  tlie 
West  Coast  offices  of  Charles  Schlaifer 
&  Co.,  Inc.,  advertising  agency, 
Schlaifer  announced  yesterday.  Blu- 
menstock will  assume  his  new  post 
early  in  October,  at  which  time  he 
will  leave  Embassy  Pictures  Corp., 
where  he  has  been  vice-president  in 
charge  of  advertising  and  promotion 
in  the  New  York  office. 

Blumenstock  has  held  executive 
advertising  positions  with  20th  Cen- 
( Continued  on  page  2 ) 


Motion  Picture  Daily 


Wednesday,  September  16,  jf 


PEHSDML 
MEIVTIDIV 


RUBE  JACKTER,  Columbia  Pic- 
tures vice-president  and  general 
sales  manager,  leaves  New  York  today 
for  Cinciimati,  where  he  will  be  guest 
speaker  tonight  at  the  Allied  Ohio 
Valley  Convention. 

Burton  E.  Bobbins,  National 
Screen  Service  vice-president  in 
charge  of  sales,  left  New  York  yester- 
day for  Chicago,  where  he  will  meet 
with  exhibitors  and  visit  the  local 
NSS  exchange.  He  will  return  to  New 
York  at  the  weekend. 

•  -  - 

Ghahles  Simonelli,  Universal 
Pictures  Eastern  advertising  and  pub- 
licity department  manager,  departed 
from  New  York  yesterday  for  Cleve- 
land, Detroit  and  Chicago.  He  will  re- 
turn here  over  the  weekend. 

• 

Joseph  Fbiedman,  Paramount  Pic- 
tures exploitation  manager,  is  in  St. 
Louis  today  from  New  York. 

• 

James  Nicholson,  president  of 
American-International  Pictures,  flew 
to  Cincinnati  from  Hollywood  yester- 
day, to  participate  in  the  Allied  Ohio 
Valley  Convention. 

J.    H.    Harrison,  Wilbey-Kincey 
general  manager,  has  returned  to  At- 
lanta from  Winter  Park,  Fla. 
• 

Tom  Jones,  Storey  Theatres  execu- 
tive in  Atlanta,  is  back  at  his  desk 
following  a  two-week  vacation. 
• 

Mrs.  Ernest  Ingram,  wife  of  the 
Ashland  and  Lineville,  Ala.,  theatre 
ovraer,  recently  gave  birth  to  a  son. 
• 

Linda  Burnett,  United  Artists 
booker  in  Atlanta,  has  returned  to  her 
desk  following  recovery  from  an  auto- 
mobile accident. 


Warner  Executives  at      Selztlick  Dcol   20-foX  Mercboni/isui 

Session  Held  in  Pift  i 


Att;  ALL  THEATRES  g 

...it's  SCREEn  5 

TiniEi  § 

NATIONAL  SCREEN'S  8 
BIG  NEW  PROMOTIONAL  5 
BUSINESS  BUILDER  g 

^0«VI  copy  available  at  your  Q 

NATIONAL  SCREEN  EXCHANGE  Q 


Royal  Navy  Dinner 

From  THE  DAILY  Bureau 
LONDON,  Sept.  15.-A  dinner  for 
United  States  and  British  film  indus- 
try leaders  was  given  aboard  the  air- 
craft carrier  H.M.S.  Victoria  last 
night  by  the  governors,  president  and 
members  of  the  Royal  Naval  Film 
Corporation,  with  Admiral  of  the 
Fleet  The  Earl  Mountbatten  of  Burma 
as  host. 

Jack  L.  Warner,  president  of  War- 
ner Bros.  Pictures;  Benj.  Kalmenson, 
the  company's  executive  vice-presi- 
dent, and  Arthur  Abeles,  Continental 
manager  and  managing  director  in 
the  United  Kingdom,  attended.  Brit- 
ish industry  leaders  included  "Sir 
Philip  Warter,  chairman  of  the  board 
of  Associated  British  Pictures  Corp.; 
C.  J.  Latta,  managing  director  of 
ABPC,  and  Jack  Goodlatte,  ABPC 
director. 

Mountbatten,  who  is  president  of 
the  Royal  Naval  Film  Corporation, 
told  the  motion  picture  leaders  that 
"the  Royal  Navy  is  deeply  conscious 
of  the  consistent  consideration  with 
which  the  film  industry  has  treated 
us,"  and  he  thanked  the  industry  for 
its  aid. 


Ten  UA  Films 

( Continued  from  page  1 ) 
year  with  income  hkely  to  top  $90,- 
000,000,  as  compared  with  $84,000,- 
000  in  1958. 

The  bright  oudook  for  UA,  the 
Journal  said,  is  partly  based  on  the 
fact  that  it  has  three  top-grossing 
films  now  in  release  on  which  only 
half  the  total  anticipated  rentals  from 
the  domestic  market  have  been  real- 
ized to  date.  The  three  are  "A  Hole 
in  the  Head,"  expected  to  do  over 
$5,000,000  domestically;  "The  Horse 
Soldiers,"  which  will  gross  between 
$4,000,000  and  $4,500,000;  and  "Pork 
Chop  Hill,"  expected  to  reach  $2,- 
000,000. 

Top  film  for  UA  for  the  year,  the 
article  notes,  is  "Some  Like  It  Hot," 
which  is  expected  to  wind  up  with 
about  $7,000,000  in  the  domestic 
market.  The  bulk  of  this  gross  has 
already  been  realized. 

Benjamin  also  told  the  Journal  that 
UA  has  not  released  any  post- 1948 
films  to  television  this  year,  com- 
pared with  72  features  licensed  to  TV 
last  year.  He  said  further  that  "The 
Defiant  Ones,"  which  cost  only  $800,- 
000,  is  expected  to  do  over  $5,000,000 
in  the  world  market. 


'Hole'  Gross  $384,837 

United  Artists'  "A  Hole  in  the 
Head"  has  rolled  up  a  $384,837  gross 
for  its  first  nine  weeks  at  Loew's 
State  Theatere  here,  it  was  annoimced 
by  Wilham  J.  Heineman,  UA  vice- 
president. 


(Continued  from  page  1) 
that  Selznick's  production  of  "Gone 
with  the  Wind"  was  included  in  the 
deal,  M-G-M  issued  a  statement 
pointing  out  that  ownership  and  con- 
trol of  this  picture  belongs  to  it,  and 
M-G-M  has  no  intention  of  making 
it  available  to  television. 

The  deal  is  regarded  in  the  trade 
here  as  probably  the  first  important 
test  of  the  effectiveness  of  the  Film 
Industry  Defense  Organization,  which 
previously  was  reported  to  have 
warned  the  producer  that  the  conse- 
quences of  a  deal  with  B.B.C.  would 
be  a  boycott  of  all  of  his  pictures  by 
every  theatre  in  Great  Britain.  Here- 
tofore, FIDO's  strength  has  been  suf- 
ficient to  discourage  major  British  and 
American  companies  here  from  sell- 
ing any  of  their  films  to  television. 

FIDO's  board  of  directors  is  sched- 
uled to  meet  Oct.  1  to  discuss  the 
Selznick-B.B.C.  deal. 


10  Showings  a  Week 
For  'Ben-Hur'  at  State 

M-G-M's  "Ben-Hur"  will  have  ten 
performances  a  week  when  it  pre- 
mieres at  Loew's  State  Theatre  here 
in  November.  Evening  performances 
will  be  scheduled  every  night  with 
matinees  Wednesday,  Saturday,  Sim- 
day  and  holidays. 

The  price  scale  for  the  film  will  be 
$2.00  to  $3.00  Monday  through 
Thursday  evenings;  $2.50  to  $3.50 
Friday,  Saturday,  Sunday  and  hoh- 
day  evenings.  Wednesday  matinees 
will  be  scaled  from  $1.50  to  $2.50 
with  all  other  matinees  from  $1.50  to 
$2.75. 

With  a  running  time  of  just  under 
four  hours  evening  performances 
will  start  at  8:00  P.M.,  Sundays  at 
7:30  P.M.  Matinees  will  start  at  2:00 
P.M.  There  will  be  one  intermission. 


Celebration  to  Mark 
Birthday  of  Gershwin 

A  nationwide  celebration  under  the 
auspices  of  the  George  Gershwin 
Memorial  Foundation,  which  is  spon- 
sored by  Cinema-Victory  Lodge 
B'nai  B'rith,  is  underway  for  the 
week  of  Sept.  26,  the  birthday  of  the 
late  George  Gershwin,  born  that  day 
in  1898.  Radio  stations,  television  pro- 
grams, schools  and  musical  organiza- 
tions will  honor  the  composer. 

In  Washington,  the  Library  of 
Congress  will  open  a  special  exhibit 
of  Gershwin  memoriabilia  to  coin- 
cide with  the  premiere  of  "Porgy  and 
Bess"  in  the  national  capital  and  in 
Cincinnati,  the  mayor  will  proclaim 
the  week  of  Sept.  26  to  be  George 
Gershwin  Week.  Other  cities  are  ex- 
pected to  follow  suit. 


Special  to  THE  DAILY  \ 
PITTSBURGH,  Sept.  15.-0ne;: 
series  of  area  showmanship  meel.t 
scheduled  all  over  the  United  Sis 
was  held  today  at  the  20th  Cen!;^ 
Fox  exchange  here.  More  than  id 
top  western  Pennsylvania  exhil  )) 
attended  as  Nat  C.  Rosen,  20th  l  i 
tury-Fox  branch  manager,  presidij 
Plans  for  merchandising  forth  Ji 
ing  20th  Century-Fox  product,  c 
as  "The  Oregon  Trail,"  "Five  Gat  t 
Hell,"  "Dog  of  Flanders,"  "H.  a 
Dog  Man,"  "Beloved  Infidel,"  h 
Man  Who  Understood  Women,"  '  h 
Last  Rookie,"  "Journey  to  the  Ci  x 
of  the  Earth,"  "The  Best  of  E>  ;) 
thing"  and  "The  Blue  Angel"  i 
discussed. 

Among  those  attending  were  N  / 
Silver,  Stanley  Warner  zone  mani  ji 
Bert  Steam,  Co-Operative  Th.j 
Service;  J.  T.  McGreevy,  Hfi 
Amusement  Co.;  C.  C.  Kellenl-j 
Kel's  Theatre  Service  and  Iii 
Stem,  Associated  Drive-In  Thea* 

Para.  Names  Adler 

( Continued  from  page  1 ) 
video-taped   properties   to  netwic 
agencies  and  their  clients. 

PTP,  which  aheady  has  one  njc 
tape  pilot  designed  for  network  ii 
contemplates  the  production  < 
number  of  other  pilots  in  the  « 
future.  Announcement  of  this  pis 
of  the  operation  will  be  made  sii 

Adler,  who  has  an  extensive  Li 
ground  in  all  facets  of  broadcast 
comes  to  PTP  from  Official  Fm: 
where  he  was  in  charge  of  sales  o 
both  the  syndication  and  networt  i 
visions.  Prior  to  that  ,  he  was  s(  o 
account  executive  handling  neb  r 
sales  for  Screen  Gems.  He  fom  1 
was  in  charge  of  the  Chicago  oc 
of  the  radio  and  television  dejil 
ment  of  the  William  Morris  Age.-) 
handling  network  sales  and  prog  ji 
development. 


New  Blumenstock  Pok 

(Continued  from  page  1 )  f 
tury-Fox  and  Paramount  Pictures,  is 
prior  to  his  coming  with  Emb  s; 
he  was  pubhcity  coordinator  for  i< 
1959  Academy  Award  telecasts. 

Schlaifer  said  that  Blumensto:'; 
appointment  will  round  out  his  cn 
pany's  complete  creative  services  <v 
ering  all  phases  of  advertising  for  io 
tion  pictures  and  alUed  Relds 


250  'Disciple'  Dates 

Hecht-Hill-Lancaster  and  Br)fl- 
prod  S.A.  Productions'  "The  De^'s 
Disciple,"  a  United  Artists  rele;3, 
will  open  in  250  major  situati(M 
across  the  country  during  the  urt 
four  weeks.  i 


Gertner,  News  Editor;  Herbert  V.  Fele, 
Vincent  Canby,  Eastern  Editors.  Hii^- 
Washington,  D.  C. ;  London  Bureaujf, 
principal  capitals  of  the  world.  Moljn 
er  Center,  New  York  20,  Circle  7-3  iS. 


Jn'esday,  "September  16,  1959 


Motion  Picture  Daily 


Kurfzman  Honored 

I  Ai  Boston  Dinner 

i  Special  to  THE  DAILY 
fQSTON,  Sept.  15.  -  More  than 
friends  of  Charles  E.  Kurtzman, 
ner  northeast  division  manager  of 
'  w's  Theatres,  Inc.,  who  is  leaving 
'ton  for  a  national  post  in  New 
\,  attended  a  testimonial  dinner  in 
honor  in  the  main  ballroom  of  the 
raton  Plaza  Hotel.  His  Eminence 
dinal  Gushing  was  speaker, 
laques  were  presented  to  Kurtz- 
from  the  Commonwealth,  the 
/  of  Boston,  the  American  Legion 
the  Variety  Club  of  New  Eng- 
'l,  all  commending  him  for  his  ef- 
^s.  It  was  reported  by  toastmaster 
man  Knight  of  WNAC  that  the 
Deeds  from  the  dinner  will  be  dis- 
uted  among  Kurtzman's  favorite 
"rities.  Eugene  Picker,  president  of 
^  w's  Theatres,  announced  he  will 
1  to  it  that  Kurtzman  will  have  a 
"ck  from  his  company  to  add  to  the 
of  charities. 

Loew's  Officers  Attend 

II  the  officers  of  Loew's  Theatres 
their  wives  were  present,  headed 

Leopold  Friedman,  chairman  of  the 
"rd,  Mr.  and  Mrs.  Picker,  John  A. 

rphy,  Mr.  and  Mrs.  Jack  Stillman, 
I  and  Mrs.  Arthur  Tolchin,  Ernest 
ierling,  Jim  Shanahan  and  the  fol- 
I'ing  Loew's  Theatres  managers:  Jim 

betts,  Sam  Gilman,  Lester  Pollock, 
]k  Clark,  Bill  Tradukis,  Eddie 
!  ade,  Harry  Greenman.  Speakers 
ire  Walter  Diehl  of  lATSE,  Judge 
iix  Forte,  Eugene  Picker  and 
jbrge  Swartz,  chairman  of  the  eve- 
[g.  Head  table  guests  included 
lirry  Kalmine  and  M.  A.  Silver  of 
linley  Warner  Theatres,  Maj.  Leslie 
lompson  of  RKO  Theatres,  and  Wil- 
rn  Elder  who  replaces  Kurtzman  in 

Jton. 

.fables  for  ten  were  taken  by  Sam- 
\  Pinanski  of  ATC,  Martin  Mullin  of 
)(W  England  Theatres,  Jay  Golden  of 

0  Theatres,  Louis  Klebenov  of 
IG  Vending,  Ben  Sack  of  Sack  Thea- 
s.  Others  present  were  Louis  Rich- 

Cnd,  Michael  Redstone,  Ted 
iicher,  Julian  Rifkin,  George  Rob- 
s,  Edward  M.  Fay,  Albert  Clark, 

jmley  Shein,  E.  Myer  Feltman,  Abe 
3iner,  Ben  Bebchick,  Bill  Kumins, 

'ill  Levi,  "Red"  King,  Sam  Seletsky, 

^1  C.  McKinney,  James  Connolly,  E. 
Loew,  Harry  Segal,  Chester  Gre- 
;r,  Helen  Deveau  Flaherty,  Ken- 

jth  Mayer  and  Harry  Feinstein. 

enn.  House  Approves 

( Continued  from  page  1 ) 
srage  person  applying  contempo- 
y  community  standards  its  domi- 
at  theme  taken  as  a  whole  appeals 
'  prurient  interest." 
■It  increases  the  $500  fine  in  the  old 
fv  to  $1,500  and  allows  imposition 
a  prison  term  up  to  two  years. 
At  the  same  time,  the  House  re- 
i-sed  to  concur  in  Senate  amendments 
J  a  companion  bill  banning  obscene 
israture  (SB-2237). 
Already  awaiting  signature  of  the 

1  vernor  is  a  measure  (SB-373)  setting 
'  1  a  Pennsylvania  state  board  of  mo- 
1*1  in  picture  control. 


Famous  Players  Report 


( Continued  from  page  1 ) 


attractions  available  in  the  second 
quarter  this  year  than  those  available 
in  the  corresponding  1958  period.  He 
notes  in  a  message  to  stockholders, 
however,  that  current  attractions  "are 
proving  exceptionally  good"  at  the 
box  office. 

More  New  Equipment 

Stockholders  also  are  told  that  in 
addition  to  70mm.  equipment  already 
installed  in  FPC  theatres  here  and  in 
Vancouver,  installations  are  being 
made  at  Edmonton,  Calgary,  Winni- 
peg and  Ottawa  in  anticipation  of 
"Ben-Hur"  and  other  long  run  attrac- 
tions. 

Fitzgibbons  reports  that  FPC  has 
joined  with  E.  R.  Jarmain,  profession- 
al engineer  of  London,  to  form  Lon- 
don TV  Cable  Service,  Ltd.,  which 


Kirsch  Urges 

( Continued  from  page  I ) 
assistant  general  sales  manager  Martin 
Moskowitz  and  Chicago  branch  man- 
ager Robert  Conn,  heard  of  plans  for 
the  Skouras  drive,  which  got  under 
way  at  the  recently  concluded  na- 
tional sales  meeting.  At  the  opening 
session,  the  more  than  200  midwest- 
ern  exhibitors  gathered  at  the  Shera- 
ton-Blackstone  and  heard  merchandis- 
ing and  exploitation  plans  for  the 
company's  product  between  now  and 
the  end  of  the  year. 

Exhibitors  Should  Cooperate 

In  his  speech,  Kirsch  told  the  as- 
sembled exhibitors:  "Spyros  P.  Skou- 
ras is  one  of  the  industry's  leading 
presidents  in  trying  to  do  something 
for  exhibitors.  Every  exhibitor  should 
cooperate  in  this  drive  to  make  it  a 
tremendous  success.  As  far  as  AUied 
is  concerned,  you  can  tell  Spyros  that 
we  will  cooperate  one  hundred  per 
cent  in  this  drive." 

In  outlining  plans  for  the  sales 
drive,  Moskowitz  told  the  group  of 
plans  for  himself,  general  sales  man- 
ager Alex  Harrison  and  assistant  gen- 
eral sales  manager  C.  Glenn  Norris  to 
travel  to  each  of  the  38  Fox  exchanges 
and  to  meet  with  exhibitors  across  the 
United  States.  Moskowitz  pledged 
20th's  continued  support  to  exhibition 
and  noted  Fox's  ambitious  production 
schedule  for  1960-61,  as  outlined  ear- 
lier this  month  by  president  Skouras. 


"will  initially  service  5,000  homes  in 
North  London.  To  this  will  be  added 
Jarmain's  community  antenna  system 
which  is  presently  wired  to  service 
approximately  1,000  homes  in  South 
London.  The  community  antenna  sys- 
tem has  been  engineered  to  accom- 
modate Telemeter  at  a  future  date, 
Fitzgibbons  informs  FPC  stockholders. 

"For  the  first  Telemeter  installa- 
tion," he  reports,  "we  have  purchased 
the  Kresge  property  in  Etobicoke, 
which  will  be  converted  into  a  Tele- 
meter studio  designed  to  service  a 
potential  audience  of  40,000  sub- 
scribers. 

On  Toll  Television 

"A  long  term  arrangement  has  been 
signed  with  the  Bell  Telephone  Co. 
of  Canada  to  install  and  maintain 
cable  for  the  Telemeter  system. 

"Much  of  our  equipment  has  al- 
ready been  received  and  we  are  ex- 
pecting delivery  of  the  Telemeter 
boxes  in  sufficient  quantity  so  that  we 
can  start  before  the  end  of  this  year 
connecting  1,500  sets." 

Supplementary  literature  informs 
stockholders  that  it  will  cost  about  $5 
to  have  a  Telemeter  attachment  made 
to  a  home  television  set  and  that  the 
subscriber  probably  will  have  to  pur- 
chase a  minimum  amount  of  pro- 
gramming monthly  at  prices  varying 
from  five  cents  to  $2. 


PEOPLE 


Karl  Fasick  has  joined  Metro-Gold- 
wyn-Mayer's  publicity  and  advertising 
staff  to  handle  special  exploitation  for 
the  Boston  engagement  of  "Ben-Hur." 
For  the  past  eight  years,  Fasick  had 
been  advertising  and  publicity  direc- 
tor for  Loew's  Theatres  in  Boston.  The 
"Ben-Hur"  engagement  in  that  city 
will  be  at  the  Saxon  Theatre. 
□ 

Harold  Brason  has  returned  to  Fox 
Theatre,  Philadelphia,  as  general  man- 
ager. He  had  been  associated  with  the 
theatre  as  house  manager  for  many 
years  when  it  was  operated  by  Nation- 
al Theatres,  and  left  when  the  house 
was  taken  over  recently  by  the  Mil- 
gram  Theatres. 

□ 

Herman  Weiner,  Philadelphia  at- 
torney who  heads  the  local  combine 
operating  the  Ambassador  art  theatre 
in  that  city,  has  organized  Annmarc 
Theatre,  Inc.  Operation  of  the  Am- 
bassador will  be  assumed  by  the  new 
corporation. 

Roxy  Books  'Man' 

Twentieth  Century-Fox's  "The  Man 
Who  Understood  Women,"  starring 
Leslie  Caron  and  Henry  Fonda,  will 
be  the  next  attraction  at  the  Roxy 
Theatre  here. 


IS  THE 

BIG  TALK 

OF  THE 
INDUSTRY! 


Sears  to  Retire;  In 
Industry  for  50  Years 

Special  to  THE  DAILY 
MINNEAPOLIS,  Sept.  16.-Wil- 
liam  Sears,  general  manager  of  the 
Minnesota  Entertainment  Enterprises, 
will  end  a  50-year  career  in  the  thea- 
tre business  on  the  first  of  the  year. 
He  has  announced  his  retirement  from 
the  drive-in  theatre  firm  and  will  set- 
tle in  Florida.  Henry  Greene,  Minne- 
apolis attorney,  has  been  selected  to 
replace  Sears. 


Picture  of 
the  month ! . . . 
brilhant  comedy, 
fast  pace  and 
roUicking  dialogue! 
...  no  end  of 
hilarious  romantic 
complications!  55 


■RED BOOK 


T^j^pjslon  Jo  day 


Motion  Picture  Daily 


Wednesday,  September  16, 


Treyz  Urges  Foreign 
Policy  tor  U.5.  TV 

"The  future  health  and  growth  of 
U.S.  television  is  intimately  linked  to 
television's  development  abroad,  but 
the  American  television  industry  has 
no  foreign  policy,"  Oliver  Treyz,  pres- 
ident of  the  ABC-TV  Network,  said  on 
his  return  here  from  a  five-week  in- 
spection tour  of  foreign  television  ac- 
tivities in  the  Far  East  and  Australia. 
His  tour  included  stopovers  in  Singa- 
pore, Bangkok,  Hong  Kong,  Tokyo, 
Melbourne,  Adelaide  and  Sydney. 

United  Industry  Effort 

The  ABC-TV  executive  called  for  a 
united  industry  effort— via  a  TV  in- 
dustry 'State  Department'-to  address 
itself  to  foreign  exchange,  balance  of 
trade  and  related  problems  not  only 
to  implement  the  flow  of  U.S.  pro- 
grams overseas  and  thereby  pave  the 
way  for  improvement  in  the  quahty 
of  programming,  but  to  harness  the 
latent  forces  of  U.S.  television  to  bring 
the  American  point  of  view  through 
television  to  most  of  the  areas  of  the 
free  world. 

As  an  example  of  the  political  con- 
sequences of  current  restrictions, 
Treyz  cited  an  embargo  on  American 
programs  imposed  by  the  Japanese 
government  on  its  networks. 

Growth  in  Far  East 

This  embargo  afiFects  the  distribu- 
tion of  such  vital  coverage  as  the  up- 
coming Khrushchev-Eisenhower  ex- 
change visits  and  other  public  service 
programs  conveying  the  American 
point  of  view,  such  as  "The  Splendid 
American,"  a  special,  hour-long  docu- 
mentary on  Laos  to  be  telecast  in  the 
U.S.  on  Sept.  27. 

Pointing  up  the  growth  of  TV  in 
the  Far  East,  Treyz  noted:  "Televi- 
sion is  fast  emerging  as  a  dynamic 
major  force  in  many  sections,  par- 
ticularly in  Australia  and  Japan  and 
even  Thailand.  In  four  years,  televi- 
sion in  Japan  has  grown  to  an  esti- 
mated four  million  famihes,  more  than 
drive  automobiles,"  he  stated. 

Serve  All  of  Free  World 

"Unquestionably,  the  45-million  TV 
homes  in  the  U.S.  and  current  27- 
million  in  other  parts  of  the  world  are 
definitely  dependent  on  each  other. 
The  27-million  need  and  want  our 
programs;  the  45-million  need  their 
programs  sold  abroad  so  that  they 
constantly  can  be  improved  through 
growing  foreign  revenues  which,  when 
added  to  domestic,  are  essential  for 
the  improvement  of  quality." 

Noting  that  American  television 
cannot  be  served  by  the  insular  posi- 
tion of  pride  that  "U.S.  television  is 
the  best  in  the  world,"  Treyz  stated 
that  our  television  can  be  made  better 
if  it  is  given  a  fair  opportunity  to 
serve  not  only  America  but  all  the  free 
world. 


AROUND 


"™  TV  CIRCUIT 

wifh  PINKY  HERMAN 


Reopen  Carma  Theatre 

BLUFFTON,  O.,  Sept.  15.-George 
Carmack,  owner  of  the  Canna  Theatre 
here,  will  re-open  the  house  at  the  end 
of  this  month.  The  theatre  has  been 
closed  for  the  summer. 


Some  44  additional  colleges,  making  a  grand  total  of  309  will  offer 
academic  credit  in  modern  chemistry,  starting  Sept.  28  when  NBC-TV's 
"Continental  Classroom"  returns  to  its  regular  sked.  Program  will  again 
be  "deaned"  by  Dr.  John  F.  Baxter,  on  leave  from  his  post  as  professor 
of  chemistry  at  the  University  of  Florida  A  20-minute  situation  com- 
edy, "Never  start  something  you  can't  RE-finish"  produced  by  John 
Fenton  for  Klaeger  Films  and  sponsored  by  Dupont,  is  a  new  departure 
in  industrial  presentations.  The  hilarious  film,  in  Ektachrome  stars  Nat 

Frye  and  was  filmed  in  the  east  James  A.  Michener's  new  series. 

Adventure  in  Paradise,"  starring  Gardner  McKay  as  "Adam  Troy,"  will 
ABCommence  Monday,  Oct.  5  (9:30-10:30  P.M.)  Titled  "The  Black 
Pearl,"  the  initial  seg  will  feature  in  the  cast  Patricia  Medina,  Anthony 
Steel,  Kurt  Kasznar  and  Lon  Chaney,  Jr.  .  .  .  With  TV  adaptation  by 
Budd  and  Stuart  Shulberg,  P  &  G  will  sponsor  the  two-part  dramatization 
of  What  Makes  Sammy  Run?,"  TVia  NBC  Sunday,  Sept.  27  and  Oct. 
4  (8-9  P.M.,  EDT)  with  John  Forsythe  and  Larry  Blyden  heading  the 
cast.  .  .  .  Edna  Walker-Malcoskey's  taped  radio  show,  "Quest  For 
Beauty,"  may  get  a  chance  on  the  nets  due  to  success  over  local  N'Or- 
leans  radio.  Edna  is  a  prize-winning  poetess  of  the  bayou  country.  .  . 
Jim  Conway,  the  voice  of  Kellogg's  on  the  "Andy  Williams  Show,"  has 
just  signed  to  "pitch"  Serta  mattresses  on  the  Alex  Drir  newscasts  from 
the  NBChicago  TV  outlet.  Deal  was  set  by  Kal  Ross  and  initial  program 
wdl  be  seen  Sept.  30.  .  .  .  The  philosophical  jazz  pianist,  called  "The 
Baron,  who'll  be  seen  regularly  in  the  forthcoming  Warner  Bros,  full- 
hour  series,  "Bourbon  St.  Beat,"  over  the  ABChannels,  is  Eddie  Cole, 
Nat  Kmg  Cole's  brother. 


U.  A.  S 


U  il 


HARRY  BELAFONTE's  recent  tour  across  the  country  was  so  suc- 
cessful that  the  2  and  half  hour  act  (during  which  H.  B.  is  seen 
on  stage  throughout)  has  been  booked  for  8  weeks  at  the  Palace  Theatre 
on  Broadway,  starting  Tuesday,  December  15.  Phil  Stein  will  be  exec 
producer  of  this,  Belafonte's  first  B'way  appearance  since  1955,  when  he 
appeared  with  Marge  &  Cower  Champion  in  "Three  For  Tonight."  . 
NBC's  Jim  Lowe  has  a  new  TV  plot:  A  bank  teller  flashes  a  gun,  hands 
a  note  to  a  depositor  which  demands  money— to  cover  a  low  bank  balance. 
...  Jayark's  "Bozo  The  Clown"  telefilm  bowed  into  the  New  York  scene 
TVia  Channel  11  Monday  (5-5:25  P.M.)  starting  a  new  across  the  board 
sked  which  should  make  a  strong  bid  for  the  moppet  audience.  Series  is 
aided  by  the  voice  and  antics  of  Bill  Britten,  former  clown  with  the 
Ringling  Bros.  Circus,  who  appears  "live"  .  .  .  Groucho  Marx'  telegram 
inviting  us  to  listen  to  him  tell  about  his  program  and  new  book  tomorrow 
starts  off  with-quote-Just  heard  NBC  is  on  a  press  party  binge  so  I'm 
going  East  to  get  mine-unquote.  .  .  .  John  Harris'  "Ice-Capades  of  1960" 
which  recently  opened  at  the  Madison  Square  Garden  is  his  best  yet. 
And  the  music  of  the  band  in  the  Pit  rates  a  Pat.  ...  A  new  TV  series, 
available  on  film  and  videotape,  "Thinking  Things  Through,"  produced 
by  Moriee  Production  and  syndicated  by  Flamingo  Telefilm  Sales,  Inc. 
will  feature  Mrs.  Eleanor  Roosevelt  as  moderator  of  informal  discussions 
of  world  events  by  American  and  foreign  exchange  students. 


Britain  Likes  ^Pacific' 

"South  Pacific"  in  Todd-AO  is 
racking  up  exceptional  grosses  in  the 
British  Isles,  according  to  A.  E.  Bol- 
engier,  vice-president  and  treasurer 
of  Magna  Theatre  Corp.,  producers 
of  the  film.  Currently  there  are  11 
engagements  in  the  area.  The  Do- 
minion Theatre  in  London  has  re- 
ported its  top  gross  for  the  71st  week 
of  its  engagement  and  has  to  date  ac- 
cumulated a  gross  in  excess  of  $1  - 
500,000.  The  Gaumont  Theatre  in 
Manchester  also  reported  one  of  its 
top  grosses  for  the  70th  week  of  its 
engagement  and  to  date  has  accumu- 
lated a  gross  of  approximately  $750,- 
000.  The  West  End  Theatre  in  Birm- 


Warner  Phila.  Exchange 
Bldg.  Sold  for  $180,000 

Special  to  THE  DAILY 
PHIILADELPHIA,  Sept.  15.- 
Warner  Bros.  Pictures  Distributing 
Corp.  sold  its  modem  air  conditioned 
exchange  building  at  230  No.  13th 
Street  to  the  National  Accident  and 
Health  Insurance  Co.  of  Philadelphia 
for  $180,000.  The  local  insurance  firm 
will  occupy  the  entire  building. 

Ingham,  the  Queens  Theatre  in  New- 
castle, and  the  Gaumont  in  Glasgow, 
are  currently  in  the  49th  week  of  their 
engagements,  and  together  have 
amassed  a  gross  of  approximately 
$1,000,000.  ' 


( Continued  from  page  1 )  { 
Artists  Productions  and  C.  &  C.  F:|i 

The  Government  charges  that^ 
acquisition  of  AAP  and  C.  &  I} 
which  were  formerly  competitor:  o 
UA  in  the  distribution  of  feature  % 
to  television,  served  to  lessen  <  q 
petition  in  the  field.  From  the  n 
companies,  UA  gained  control  ol  s 
sets  which  include  the  complete  3 
1949  libraries  of  both  Warner  lis 
and  HKO  Radio,  it  was  stated. 

Acting  assistant  attorney  genen  :t 
Washington,  Robert  Bicks,  said  if 
acquisitions  reduced  "the  aht 
limited  number"  of  distributors 
films  to  TV  and  gave  UA  "a  stoci  )1 
films  twice  as  large  as  the  next  c  i- 
pany."  The  Government  is  concer  d 
over  the  situation;  he  said,  bee;  e 
feature  films  are  "a  staple  commo  y 
of  TV  programming,"  forming  "a  f  i- 
stantial  part"  of  weekly  station  scl  :- 
ules. 

Screen  Gems  Case  Pending 

The  suit  is  the  second  anti-t)t 
action  to  be  filed  against  film  C( 
panics  charging  unlawful  reductior 
competition  in  the  distribution  of  fi 
to  TV.  Still  pending  is  a  case  inv( 
ing  Screen  Gems,  Columbia  Pictu 
its  parent  company,  and  Unive: 
Pictures.  The  Government  has 
tacked  an  agreement  whereby  Sen 
Gems  acquired  the  Universal  pre-11 
library  in  addition  to  that  of  Coin 
bia. 

At  the  prtesent  time  Screen  Gem; 
restrained,  pending  trial  and  det 
mination  of  the  case,  from  sublice: 
ing  additional  Universal  films  at 
rate  greater  than  50  films  in  any 
months  period.  This  approximates  I 
licensing  rate  under  the  Screen  Ge: 
—Universal  agreement  up  to  now. 


Nr4  li/ioving  to  Coast 
No  Loss  of  Activity 

National  Telefilm  Associates,  w 
airlift  its  home  o£Bce,  30  key  exec 
tives,  their  families  and  belongin 
from  New  York  to  Los  Angeles  ne 
week  without  a  moment's  loss  in  bu: 
ness  activity.  The  East-to-West  sh 
will  get  under  way  at  the  close 
business  Friday,  Sept.  25,  when 
squad  of  moving  men  invades  tl 
present  headquarters  of  NTA  in  tl 
Coliseum  Tower  here. 

It  will  be  finished  the  next  busine 
day,  Monday,  Sept.  28,  on  the  We 
Coast.  At  that  time  NTA's  offices,  wil 
the  same  staff  and  the  same  equi] 
ment,  will  open  in  the  National  The; 
tres  and  Television  Building  in  Le 
Angeles. 


102  Book  Cont,  Duo 

Some  102  theatres  in  the  Cincii 
nati,  Columbus  and  Dayton  areas  wi 
premiere  Continental  Distributing^ 
exploitation  combination  packagi 
"Blitzkrieg"  and  "Breakout,  begii 
ning  Sept.  30.  ■ 


At  your  ffngertips— 

HE  WHOLE  BUSINESS 
WORLD  OF  THE  SCREEN! 


of  the  Motion  Picture 
and  Television  Industries  —  of  their  structure 
and  performance,  of  companies  and  organ- 
izations, of  products  and  services  —  and  of 
people,  for  both  volumes  contain  biographical 
sections  for  these  inter-related  industries.  To 
make  sure  of  your  copy  or  set  you  are  advised 
to  send  in  your  order  early  . . .  every  edition  is 
sold  out  soon  after  publication. 


FACTS 


1960 

INTERNATIONAL 

Motion  Picture 

ALMANAC 


Order  your  copy 
today  "  use  handy 
coupon  below. . . 
Price  per  volume  $5 
Both  volumes  $8.50 

1    QUIGLEY  PUBLICATIONS 

1270  Sixth  Avenue,  New  York  20,  N.  Y. 

I    Send  a  copy  of  the  1960  Edifion  of: 

I  □  MOTION  PICTURE  ALMANAC  ($5) 

I  □  TELEVISION  ALMANAC  ($5) 

j  □  BOTH  ALMANACS  ($8.50) 
I  □  Payment  herewith 

Date  — 

I    NAME    •  '  - —  

ADDRESS   


Motion  Picture  Daily 


Wednesday,  September  16,  li 


REVIEW: 

Third  Man  on  the  Mountain 

Disney — Buena  Vista 


Walt  Disney,  in  doing  a  motion  picture  adaptation  of  the  James  Ramsey 
UUman  no\-el,  "Banner  in  the  Sky,"  sent  a  crew  oflF  to  the  Swiss  and 
French  .AJps.  It  is  the  expected  thing  that  this  group  spent  some  three 
months  fihning  the  story  and  that  the  resultant  background  material  is 
breath-taking,  for  that  is  characteristic  of  the  Disney  filming  method. 
Lideed,  the  focal  point  of  the  picture,  the  sahent  factor  to  be  used  by 
exhibitors  in  selling  the  film,  is  the  wonderful  and  authentic  scenes  in 
the  Swiss  Alps,  in  beautiful  Technicolor. 

Against  this  stunning  background  is  told  the  story  of  the  small  Swiss 
village  and  its  famed  mountain  guides,  whose  Hves  are  spent  scaling 
the  awesome  peaks,  with  tourists  and  real  mountain  climbers.  The  Ull- 
man  novel  focuses  on  the  young  son,  played  by  James  MacArthtu",  of  a 
noted  guide  who  had  died  protecting  a  "chent,"  according  to  the  finest 
tradition  of  the  guides.  The  boy's  ambition  is  to  climb  the  "Citadel," 
towering  peak  which  has  defied  the  best  climbers,  and  a  route  to  the 
top  of  which  MacArthur  is  certain  his  father  had  found  before  his  death. 
But  the  bo>-  washes  dishes  in  the  local  hotel,  aided  in  his  climbing  prac- 
tice bv  the  cook,  a  former  guide,  and  morally  bv  Janet  Munro,  the  pro- 
prietor's daughter.  The  two  youngsters  are  in  love. 

The  young  man's  climbing  ambitions  are  frovmed  upon  most  vigor- 
ously by  his  mother  and  his  uncle,  plaved  by  Franz  Lemer,  himself  a 
eading  guide,  but  the  boy  persists  in  his  desire  to  climb.  On  a  mountain 
ledge  he  saves  the  life  of  Michael  Rennie,  famous  British  climber,  and 
the  latter  backs  him  in  his  effort  to  gain  consent  to  become  a  guide  and 
clmiber.  It  is  Remiie's  ambition  to  climb  the  dangerous  and  dread  Citadel 
and  MacArthur's  cherished  dream  to  be  able  to  accompany  him  Finally 
he  goes  anway,  to  join  Rennie  and  a  guide  from  a  rival  town  who  had 
eft  to  attempt  the  ascent.  The  village  guides,  with  MacArthur's  uncle 
leadmg  them,  start  up  after  the  boy.  The  climbers  are  successful  but 
only  after  the  youngster  has  sacrificed  his  chance  to  reach  the  top  to 
save  the  rival  guide,  who  had  been  injured. 

,  n''^™r.?-  ^"^^""^o^  produced  the  film,  and  Ken  Annakin  directed 
skillfully.  Eleanore  Criffin  wrote  the  screenplay  from  the  Ullman  novel 
Runmng  tmie,  105  minutes.  General  classification.  Release,  in  November. 

Charles  S.  Aaronson 


Ha w  a  i  i 


'Tomorrow'  World  Bow   ^'ew  Distribution  Firm 

In  Chicago  Oct.  14 


"Odds  Against  Tomorrow"  will  have 
its  world  premiere  engagement  on 
Wednesday,  Oct.  14,  at  the  Woods 
Theatre  in  Chicago.  The  opening  of 
the  United  Artists  release,  a  Harbel 
Production,  is  being  accorded  a  big 
promotion  campaign. 

Already  completed  or  under  way 
are  a  tour  by  Harry  Belafonte,  who 
stars  in  the  film;  a  book  tie-up  with 
Bantam  Books,  using  rack  cards,  post- 
ers, radio  and  television;  the  release 
of  two  United  Artists  albums  of  re- 
cordings of  the  John  Lewis  music  for 
the  motion  picture;  a  campaign  with 
disk  jockeys,  music  stores  and  other 
retail  outlets  handling  records;  and 
a  cross-country  promotion  tour  by 
director  Robert  Wise,  which  is  now 
under  way. 

Sun,  Sr.,  Hospitalized 
After  Fracturing  Hip 

Special  to  THE  DAILY 
SPRINGFIELD,  O.,  Sept.  15.-Gus 
Sun,  Sr.,  aged  91,  was  admitted  to 
Mercy  Hospital  here  with  a  fractured 
hip.  The  veteran  showman  is  one  of 
the  best  known  figures  in  vaudeville 
and  theatre  circles. 


( Continued  from  page  1 ) 
on  Sergeant"  will  be  released  in  Sep- 
tember. Set  for  October  are  "Serious 
Charge"  and  a  combination,  "The  In- 
credible Petrified  World"  and  "Teen- 
age Zombies"  In  November,  "The 
Devil's  Partner,"  and  an  Italian  im- 
port, as  yet  untitled,  are  scheduled. 

Future  product  will  be  announced 
later  for  1960. 


'Life'  Is  Big  Abroad 

Universal-International's  "Imitation 
of  Life"  is  heading  for  the  highest 
overseas  gross  in  the  company's  his- 
tory, Americo  Aboaf,  foreign  general 
manager,  announced.  The  film  is  es- 
tablishing new  marks  in  such  coun- 
tries as  Brazil,  Mexico,  Argentina,  Co- 
lombia, Cuba,  Trinidad,  Puerto  Rico, 
Panama,  Peru  and  Venezuela,  he  said' 


'Top'  Breaks  Records 

BALTIMORE,  Sept.  15.-A11  exist- 
mg  box  oflSce  records  at  the  Play- 
house, uptown  art  theatre,  have  been 
broken  by  the  current  engagement 
of  "Room  at  the  Top,"  according  to 
manager  Joel  Lewis.  Although  in  its 
20th  week,  business  continues  above 
average  and  weekends  are  capacity. 


( Continued  from  page  1 ) 
aspects  of  the  campaign  at  a  press  con- 
ference yesterday  conducted  by  Ben- 
nett Cerf,  president  of  Random  House; 
Fred  Goldberg,  UA  national  director 
of  advertising,  publicity,  and  exploita- 
tion; and  Leon  Roth,  Mirisch  vice- 
president. 

The  campaign  will  begin  prior  to 
publication  of  the  book  in  November 
with  Random  House  planning  to  spend 
$25,000  between  now  and  Jan.  1, 
1960.  UA  and  Mirisch  will  then  con- 
tinue it  through  pre-production  and 
shooting  of  the  film,  set  for  next  year 
by  Fred  Zinnemann.  Release  of  the 
film  is  not  contemplated  until  some- 
time in  1961. 

Has  Two  Objectives 

Goldberg  pointed  out  that  the  tie-in 
campaign  will  have  two  objectives: 
to  build  the  Michener  novel  into  a 
best-seller  and  keep  it  on  the  lists 
at  least  a  year  and  at  the  same  time 
to  build  "Hawaii"  as  a  "top-flight  film 
property."  UA  has  learned  in  its  ex- 
perience with  book  promotion,  he 
added,  that  to  work  with  the  publisher 
from  the  beginning  pays  off  handsome- 
ly. He  cited  in  particular  the  com- 
pany's projects  with  "Not  As  a 
Stranger"  and  the  forthcoming  "Exo- 
dus." 

Some  specifics  of  the  campaign, 
which  is  still  in  the  process  of  being 
worked  out,  were  presented  by  Roth. 
Included  in  the  first  phase  will  be 
heavy  use  of  newspaper  ads  all  over 
the  country;  network  and  local  radio 
and  television  promotions;  and  dis- 
plays  in   book   stores   and   UA  ex- 


Managers  of  Chakereii 
Theatres  in  Meeting  i 

Special  to  THE  DAILY  ! 

CINCINNATI,  O.,  Sept.  15.-C  :. 
keres  Theatres,  Inc.,  are  holding  t  :j 
Kentucky  district  managers  meel't 
at  the  Campbell  House  in  Lexing  , 
Ky.,  today.  ' 

Phil    Chakeres,    president;  Me 
Chakeres,       vice-president;  Brio 
Moryl,  controller;  Frank  Collins, 
eral  manager;  Jack  Haynes,  film  t 
er,  and  Gene  Luts,  Kentucky  distit 
manager,  are  at  the  meeting. 

changes.  These  will  follow  the  pt 
ress  of  the  book  on  the  best-sel 
lists,  and  work  in  film  promotion 
stars  are  signed  for  the  leading  ro 
production  begins,  etc.  There  is  ; 
to  be  a  promotion  in  which  the  pul 
will  be  asked  to  send  in  recomm 
dations  for  the  actors  they  would  1 
to  see  create  the  fictional  characte 

Book  Club  Selection 

Cerf  announced  that  the  novel  \ 
have  an  initial  print  order  of  100,( 
copies.  It  has  already  been  selected 
the  Book  of  the  Month  for  Decemt 
he  said,  and  will  be  published  in  t 
sections  of  the  Readers  Digest  G 
densed  Books.  Further,  Readers  D 
est  Magazine  will  publish  a  sect 
in  its  domestic  and  international  e 
tions  and  Life  Magazine  will  repr 
the  preface  of  the  book  as  part  of 
illustrated  article. 

In  all,  according  to  Cerf,  it  is  e; 
mated  "Hawaii"  will  reach  25,00 
000  readers  including  serializatic 
and  book  club  selections  timed  w 
the  initial  publication. 


are  advertised  in  LIFE 


20th  Century  Fox's 


"THE  BEST 
OF  EVERYTHING 

in  LIFE'S  September  2l8t  Issue 


LI  F  E 


THE  BIG  ONE 

IN  MOVIE  SELLING 


86,  NO.  55 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  SEPTEMRER  17,  1959 


TEN  CENTS 


le  Full  Report 

ank  Theatre 

1 

itofits  Rise 
i)  $6,738,400 


rease  Attributed  Largely 
Entertainment  Tax  Cut 


,    Ry  PETER  RURNUP 

B)NDON,  Sept.  16.-Annual  prof- 
rom  theatre  operations  of  the 
3  Organization,  Ltd.,  were  £2,- 
J»O00  ($6,738,400)  for  the  period 
i  June  27,  1959.  The  increase 
>  the  previous  year  from  £2,- 
IfiOO  ($5,765,200)  is  largely  at- 
itable  to  the  reduction  in  the 
tainments  tax  accorded  in  last 
i's  budget,  according  to  a  state- 
I  by  Lord  Rank  accompanying 
ise  of  the  group's  full  accounts 
I;. 

iliminary  figures  for  the  annual 
■jtions  showing  increased  profits 
I     {Continued  on  page  2) 

le  to  Retain  S.  C. 
y's  'Blue  laws' 

Special  to  THE  DAILY 
,>JDERSON,  S.  C,  Sept.  16.  - 
•  685  persons  cast  their  ballots  in 
idvisory  referendum  here  Tues- 
to  determine  whether  or  not 
want  to  repeal  city  ordinances 
ling  Sunday  movies  and  other 
sements. 

le  vnte  to  retain  the  city's  "blue 
{Continued  on  page  6) 


l-TY  Not  Likely  in 
rain  Soon,  Davis  Says 

From  THE  DAILY  Bureau 

ONDON,  Sept.  16.  -  Toll-televi- 
is  not  likely  to  be  adopted  in 
It  Rritain  for  at  least  five  and 
ibly  ten  or  15  years,  John  Davis, 
aging  director  of  the  Rank  Or- 
zation,  predicted  today  at  a  press 
erence  during  which  the  com- 
/'s  annual  financial  report  was  re- 
ed. 

sked  about  any  plans  his  com- 
/  has  for  pay- TV,  Davis  declined 
ommit  himself. 


UA  to  Deny  Anti-Trust  Violation  in  Suit 
Involving  Acquisition  of  Film  Libraries 

United  Artists  intends  to  file  pleadings  denying  violation  of  the  Clayton 
Act  with  which  it  and  its  subsidiary.  United  Artists  Associated,  Inc.  were 
charged  by  the  Department  of  Justice  on  Tuesday,  Robert  S.  Renjamin,  UA 
board  chairman,  said  in  a  statement  issued  here  yesterday. 

Renjamin  said  UA  has  been  advised  by  counsel  that  the  transactions  relating 
to  UAA  and  the  acquisition  of  residual  distribution  rights  in  a  number  of  RKO 
features  are  not  a  violation  of  the  Clayton  Act.  He  pointed  out  that  no  notice 
was  received  by  UA  that  the  law  suit  was  contemplated  before  the  anti-trust 
complaint  was  filed. 

In  its  suit  the  Government  charged  that  the  acquisition  by  UA  of  assets 
of  Associated  Artists  Productions  and  C.  &  C.  Films,  formerly  competitors  of 
UA  in  the  distribution  of  feature  films  to  TV,  "served  to  lessen  competition 
in  the  field."  UA  acquired  from  AAP  rights  to  the  pre- 1949  Warner  Rros. 
feature  library,  and  the  RKO  features  from  C.&C. 

The  suit  is  similar  to  an  action  previously  filed  against  Screen  Gems,  Co- 
lumbia Pictures  and  Universal  Pictures,  attacking  an  agreement  under  which 
S.  G.  acquired  the  Universal  library  in  addition  to  that  of  Columbia.  Trial  in 
that  case  is  still  pending. 


Myers  Says: 

Allied  ^White 
Paper'  Drive 
Will  Continue 


Morris,  Feldman  Will 
Address  Texas  Meetings 

C.  Glenn  Norris,  20th  Century- 
Fox  assistant  general  sales  manager, 
and  Edward  Feldman,  newspaper- 
magazine  publicity  representative, 
will  fly  to  Dallas,  Texas  this  week- 
end to  address  the  next  in  a  series  of 
area  showmanship  meetings  being 
held  by  the  film  company.  The  meet- 
ing, to  be  coordinated  by  Tom  Mc- 
Leaster,  Dallas  branch  manager,  will 
hear  merchandising  plans  for  20th 
product  between  now  and  the  end 
of  1959,  as  well  as  plans  for  the  Spy- 
{ Continued  on  page  6) 


Urges  Year  'Truce' 
In  Film  'Cold  War' 

Special  to  THE  DAILY 

CINCINNATI,  Sept.  16.-Bidding 
for  unity  between  production  and  ex- 
hibition, and  proposing  a  one-year 
"truce,"  James  Nicholson,  president 
of  American-International  Pictures, 
told  delegates  to  the  AUied  Ohio  Val- 
ley theatres  convention  here  that  "the 
Cold  War  between  exhibitor  and  pro- 
ducer cannot  end  until  there  is  under- 
standing that  each  arm  of  our  industry 
is  helpless  without  the  other." 

Nicholson  called  attention  to  the 
{Continued  on  page  6) 


Interest  Rises  in  'Herald'  Conferences 
With  34  Circuits  to  Be  Represented 

Industry  interest  in  the  forthcoming  third. series  of  Merchandising  Confer- 
ences sponsored  by  Motion  Picture  Herald  continues  to  rise  with  acceptances 
now  received  from  executives  of  34  circuits.  The  Conferences  will  be  held 
here  Sept.  23,  24  and  25. 


Exhibitors  from  both  the  U'.S".  and 
Canada  will  participate  in  the  meet- 
ings, previewing  the  latest  product 
of  major  distributors  and  formulating 
valuable  promotional  concepts  which 
they  will  share  to  their  mutual  advan- 
tage upon  the  return  to  their  theatres. 

Since  the  start  of  the  Merchandis- 
ing Conferences  in  the  Spring  of 
1958,  the  HeraZd-sponsored  event  has 
won  many  new  boosters.  Theatre 
Owners  of  America,  for  example,  re- 
cently informed  its  membership  by 
bulletin   that  "exhibitors  are  remiss 


if  they  do  not  take  advantagis  of  the 
conference.  We  know  of  no  com- 
parable means  for  exhibitors  to  see 
product  many  months  before  it  is 
released,  and  prepare  themselves 
to  merchandise  the  film  when  it 
comes." 

Further  attesting  to  the  popularity 
of  the  Conferences  and  the  values 
accruing  from  them,  the  Schine  Cir- 
cuit intends  using  attendance  at  the 
sessions  as  a  prize  in  current  show- 
manship contest.  The  circuit  expects 
{Continued  on  page  3) 


^Folly^  to  Depend  on  ACE 
He  Says:  OKs  Conciliation 


Special  to  THE  DAILY 

CINCINNATI,  Sept.  I6.-T0  the 
surprise  of  no  one  here,  Abram  F. 
Myers,  Allied  States  chairman  and 
general  counsel,  told  the  combined 
conventions  of  Indiana,  Kentucky,  and 
West  Virginia  Allied  here  today  that 
the  national  independent  exhibitor 
organization  will  not  abandon  its  so- 
called  "white  paper"  campaign  in  fa- 
vor of  whatever  relief  the  American 
Congress  of  Exhibitors  might  be  able 
to  obtain  for  hard-pressed  exhibitors. 

However,  Myers  urged  exhibitors 
to  make  use  of  industry  conciliation 
under  the  recent  agreement  of  ACE 
and  the  Motion  Picture  Ass'n.  of 
America  that  it  be  made  available  to 
help  solve  the  problems  of  the  small 
theatre. 

"The  only  purpose  of  conciliation," 
Myers  said,  "is  to  afford  an  exhibitor 
the  opportunity  to  appeal  to  the  film 
{Continued  on  page  7) 


ACE'MPAA  Committee 
Resumes  Meets  Sept.  28 

The  American  Congress  of  Exhibi- 
tors—Motion Picture  Association  sub- 
committees on  advertising  and  pro- 
motion activities  is  scheduled  to  meet 
next  on  Monday,  Sept.  28  in  the 
MPAA  board  room  to  continue  its 
work  preparatory  to  reporting  to  the 
{Continued  on  page  2) 


Three  to  Speak  at 
Lunch  for  Khrushchev 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.   16.  -  In- 
troductory remarks  are  to  be  made 
at  the  luncheon  for  Soviet  Premier 
Khrushchev  at  the  20th  Century-Fox 
{Continued  on  page  3) 

TELEVISION  TODAY-page  6 


2 


Motion  Picture  Daily 


Thursday,  September  17,  Kij 


PERSDMl 
MEIVTIDIV 


TEFF  LIVINGSTON,  Universal 
•J  Pictures  Co.  Eastern  advertising 
manager,  is  in  Chicago  today  from 
New  York,  to  coordinate  the  campaign 
for  the  American  premiere  of  "Sap- 
phire," there  next  Thursday. 

• 

George  Seaton  flew  to  Europe  yes- 
terday on  a  four-country  search  for 
talent  for  the  upcoming  "The  Man  in 
the  Middle." 

• 

Anna  Magnani  returns  to  Italy  to- 
morrow, nboard  the  Cristoforo  Colom- 
bo, foilowing  completion  of  her  role 
in  "The  Fugitive  Kind." 

• 

Arthur  J.  Steele,  executive  vice- 
president  of  Cinema-Vue  Corp.,  will 
make  an  extended  tour  of  the  Orient 
and  Australia.  He  will  make  Califor- 
nia his  first  stop  and  then  proceed  to 
Japan,  Hong  Kong,  Bangkok  and 
Australia. 

• 

Charles  W.  Carpenter,  manager 
of  Technicolor's  New  York  office,  left 
here  yesterday  on  a  week's  visit  to  the 
West  Coast. 


Jack  Diamond,  Universal-Interna- 
tional studio  publicity  director,  leaves 
Hollywood  Friday  for  a  week  of  home 
office  meetings  in  New  York. 

• 

Scott  Lett,  general  sales  manager 
of  Howco  Films,  was  in  Atlanta,  for 
a  visit  with  Charlie  Jordan,  South- 
em  district  manager. 

Arthur  Kerman,  president  of  Gov- 
ernor TV  attractions,  leaves  here  today 
for  Holllywood. 

• 

Sam  Katzman,  Columbia  producer, 
leaves  New  York  today  for  London, 
via  B.O.A.C. 


Gary  Grant  arrives  here  today 
from  London,  via  B.O.A.C. 


Archie  Holt,  Oregon  sales  repre- 
sentative for  Universal  Pictures,  is  in 
Providence  Hospital,  Portland,  for  ob- 
servation, following  a  brief  illness. 


Shelton  Back  from  Trip 
To  U.S. I. A.  Offices 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  16.-Turner 
Shelton,  of  the  U.S.  Information  Agen- 
cy, returned  today  from  an  extended 
visit  to  the  agency's  representatives 
and  to  U.S.  Embassies  in  the  Far  and 
Near  East  and  in  Europe  on  motion 
picture  matters. 

He  reported  that  he  had  found  the 
impact  of  both  American  theatrical 
films  and  the  U.S.I.A.  films  to  be  par- 
ticularly pronounced  in  the  Near  and 
Far  East.  The  trip,  an  annual  one, 
was  designed  primarily  to  review  the 
agency's  work  abroad  and  to  confer 
with  representatives  in  strategic  areas. 

Shelton  said  the  U.S.I.A.  film  pro- 
duction program  for  the  coming  year 
will  be  about  the  same  as  for  this  year 
It  will  not  be  afi^ected  by  the  minor 
cut  in  the  agency's  budget  voted  by 
the  last  Congress,  he  said. 


Government  Officials 
Attend  'Beach'  Showing 

From  THE  DAILY  Bureau 
WASHINGTON,  D.C.,  Sept  16.- 
Vice-President  Richard  M.  Nixon  and 
other  top  government  oflScials  and 
guests  attended  a  special  screening 
of  Stanley  Kramer's  "On  The  Beach" 
here,  this  evening.  Special  previews 
of  the  United  Artists  release  are  also 
being  held  in  the  nation's  capital  for 
high-ranking  political  and  military 
leaders  and  members  of  the  capital 
press. 

The  film  has  also  been  shown  to 
ambassadors  to  the  United  States 
representing  countries  in  which  "On 
The  Beach"  will  have  its  simultane- 
ous world  premiere  on  Dec.  17. 


K.C.  Exhibitors  Hear 
Fox's  Release  Plans 

Special  to  THE  DAILY 
KANSAS  CITY,  Mo.  Sept.  16.-The 
forthcoming  releases  and  future  pro- 
duction plans  of  Twentieth  Century- 
Fox  were  outlined  by  Glenn  Norris, 
assistant  sales  manager  of  the  film 
company,  to  about  35  Kansas  City 
exhibitors  and  other  film  personnel  at 
a  meeting  yesterday  at  the  Hotel 
Muehlebach  here. 

J.  R.  Neger,  Kansas  City  branch 
manager  for  Fox,  presided,  and  Chick 
Evens,  area  publicity  man,  discussed 
advertising  plans  for  films  due  for  re- 
lease the  remainder  of  this  year. 


To  Promote  ^Country"      Miss  Koenig  Joins  Col. 


Robert  Mitchum,  who  stars  with 
Julie  London  in  United  Artists'  "The 
Wonderful  Country,"  leaves  here 
Monday  on  a  cross-country  promotion 
tour  keyed  to  the  late  September 
saturation  booking  of  the  film  in 
more  than  200  theatres. 


Georgiana  Koenig,  who  for  the  past 
seven  years  has  served  as  assistant  to 
the  MPAA  general  counsel,  Sidney 
Schreiber,  joins  the  legal  staff  of  Co- 
lumbia Pictures  next  Monday.  Miss 
Koenig  is  one  of  the  few  women  attor- 
neys in  the  film  business. 


Rank  Profits  PepsKoh  to  Awanl 

Prize  at  TOA  Meet 

A  paid  round-trip  for  two  fa- 
plane  to  Brussels  will  be  the  sp 
prize  the  Pepsi  Cola  Company 
award  to  an  exhibitor  or  conces 
aire  attending  its  international 
and  cockatil  party  which  it  will 
sor  at  the  12th  annual  conventic 
the  Theatre  Owners  of  Amerit 
the  Hotel  Sherman  in  Chi< 
Nov.  8-12. 

The  party,  which  will  feature  i 
cacies  from  21  nations  on  the  ho 
euvres  table,  will  be  held  Wedne 
night,  Nov.  11  from  9  P.M.  to  i 
night  at  Guild  Hall  in  Chicago, 
cording  to  Richard  H.  Orear  of  i 
sas  City,  Gerald  J.  Shea  of  New 
City,  and  Dwight  L.  Sprache 
Seattle,  co-chairmen  for  the  cor 
tion.  Norman  Wasser,  manage 
Theatre  Sales  for  Pepsi  Cola,  is  b 
ling  arrangements  for  his  comp? 


( Continued  from  page  1 ) 
for  all  of  Rank's  subsidiary  compa- 
nies except  the  television  finn  were 
released  on  Sept.  1. 

In  his  statement  today  Lord  Rank 
said  that  the  rationalisation  program 
applied  to  his  cinema  interests  pre- 
viously has  now  been  extended  to  all 
group  activities.  "I  am  satisfied,"  he 
said,  "that  a  firm  foundation  has  now 
been  laid  for  the  steady  growth  of 
new  activities  over  the  future  years." 

The  report  shows  that  the  Organ- 
ization, apart  from  theatres,  distribu- 
tion, studio,  and  laboratories,  now 
embraces  17  ballrooms,  21  dance  stu- 
dios, a  record  concern,  music  pub- 
lishing, radio  and  TV  line,  TV  sta- 
tion operation,  and  manufacturing 
units  covering  a  large  range  of  elec- 
tronic and  other  equipment,  plastics, 
etc. 

Production  and  Distribution  Down 

Over  the  past  five  years  35  per 
cent  of  the  group's  profits  accrued 
from  manufacturing  and  non-cinema 
activities,  it  was  stated. 

While  profits  from  theatre  opeia- 
tions  were  up,  film  production  and 
distribution  showed  a  loss  of  £875,- 
000  ($2,450,000).  Lord  Rank  pointed 
out  that  the  loss  includes  "results  and 
terminal  losses  from  our  American 
film  distribution  company." 

"When  we  commenced  this  ven- 
ture," Rank  continued,  "we  were  pre- 
pared for  the  possibility  of  losses  for 
two  or  three  years.  Unfortunately 
after  18  months  operation  it  became 
clear  there  was  no  reasonable  pros- 
pect of  achieving  profitable  opera- 
tion even  after  this  initial  period  and 
we  decided  to  terminate  our  losses. 

'Good  Friends'  At  UA 

"Fortunately,  however,  we  were 
able  to  arrange  for  our  good  friends 
at  United  Artists  to  take  over  dis- 
tribution arrangements  for  films  we 
then  had  in  distribution  by  our  Amer- 
ican company." 

The  report  issued  today  also  re- 
ferred to  the  renewal  of  the  fran- 
chise with  Universal  Pictures  to  dis- 
tribute its  product  here  for  another 
seven  years. 

Although  production  has  been 
drastically  cut  at  the  Pinewood  Stu- 
dios, Rank  added,  "we  are  glad  to 
say  that  studio  space  thus  made 
available  has  been  taken  up  by  other 
producers  and  by  our  production  of 
films  made  especially  for  television." 
The  latter  project  in  association  with 
American  interests  is  "'likely  to  be 
widened  extensively  in  the  near  fu- 
ture," he  said. 


Register  At  Show 

The  flight  to  Belgium  was  se 
with  Sa'bena  Air  Lines,  which 
participate  in  the  trade  show 
Pepsi  Cola,  to  be  held  in  conjuns 
with   the  convention.  The  Nati 
Association    of  Concessionaires 
staging  the  trade  show  jointly 
TOA,  and  its  members  will  at 
the  Pepsi  International  Dance 
Cocktail  Party. 

The  co-chairmen  said  that  con 
tion  delegates  will  register  for 
flight  prize  when  they  visit  the  t 
show,  and  the  prize  will  be  awai 
as  the  climax  of  the  internati 
party.  Band  music  for  continvj 
dancing  will  also  be  provided. 

The  Pepsi  Cola  Company  has  1 
host  at  one  of  the  major  social  ev 
on  TOA's  convention  programs  s 
the  inception  of  the  annual  gat 
ings  in  1948, 


^Hot'  Return  Moved  Up 

The  return  of  "Some  Like  It  Hot" 
to  Broadway  has  been  moved  for- 
ward to  Sept,  25  at  the  Victoria  Thea- 
tre, it  is  announced. 


ACE-MPA  Committee 

( Continued  from  page  1 ) 
next  meeting  of  ACE-MPAA, 

This  is  the  first  subcommittee  ni 
ing  to  be  set  since  the  last  A' 
MPAA  meeting  held  near  the  enc 
August.  The  joint  committee  on 
taining  increased  product  also  is 
pected  to  meet  in  the  near  fut 
since  it  was  aimounced  the  iij 
ACE-MPAA  committee  would  n 
again  in  "the  latter  part  of  Sept 
ber,"  although  no  date  for  that  m< 
ing  has  been  set  yet. 

Some  Work  Completed 

The  third  ACE-MPAA  subc^ 
mittee,  that  on  obtaining  aid 
small,  distressed  theatres,  comple 
its  work  for  the  time  being  with 
agreement  last  month  to  hear  appl 
tions  for  aid  through  the  indui 
conciliation  system. 


MOTIO.V  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers.  ManaRing  Editor-  Richard  Gertner  News  Editor-  Herbert  V  Fe 
f:^i^^'^f:^l.:^''^!^?!r\r^."JJ'^^^^^^^^^  XQRAY,  Charles_S.__Aa'ronson,  Editorial  ofrectorf  Pinky 'Herman    Vincent'  &    Eastern  Edkor":  H 


ec 
s.  1 


isiay,  September  17,  1959 

onferences 

1  — 

{Continued  from  page  1) 
ave  about  15  men  in  attendance, 
led  by  Seymour  L.  Morris,  circuit 

'notion  chief,  and  his  assistant,  Sy 
ns.  A  manager  from  each  division 
he  circuit  will  be  selected  to  ac- 

Ipany  his  division  manager  to  New 

xhibitors  attending  the  Confer- 
l;s  can  expect  to  see  a  glittering 

y  of   coming   Fall   and  Winter 

luct:  Warner  Bros.'  "The 
iacle,"  starring  Carroll  Baker  and 
liter  Slezak;  Paramount's  "But  Not 

Me,"  starring  Clark  Gable,  Carroll 
ier  and  LiUi  Palmer;  Columbia's 
Isterday's  Enemy,"  with  Stanley 
'  er  and  Guy  Rolfe;  20th  Century- 
li's  "The  Best  of  Everything,"  star- 
i;  Hope  Lange  and  Suzy  Parker; 
Jiversal's    "Pillow  Talk,"  starring 

:k  Hudson  and  Doris  Day,  and 
I  ted  Artists'  "On  the  Beach,"  star- 

'  Gregory  Peck,  Ava  Gardner  and 

d  Astaire. 

;he  circuits  to  be  represented  in- 
ilde;   American  Broadcasting-Para- 
unt    Theatres,    Butterfield,  Gen- 
ii States,  Comerford  Theatres,  Cres- 
lit  Amusement  Co.,  District  Thea- 
,;,    Fabian    Theatres,    Fox  Inter- 
untain.  Fox  Midwest,  Fox  West 
list,  J.  P.  Harris  Theatres,  Inde- 
:ident  Theatres,  Interboro  Circuit, 
erstate,    Jamestown  Amusement, 
iirasotes    Theatres,    Loew's  Thea- 
jS,   Neighborhood    Circuit,  Odeon 
eatres  of  Canada,  New  York  Para- 
unt    and    Brooklyn  Paramount, 
J^rakos  Theatres  Associates,  Pioneer 
,eatre  Corp.,  RKO  Theatres,  Rand- 
ce  Amusement  Co.,  Walter  Reade, 
line    Circuit,    Skouras  Theatres, 
vid  Snaper  Theatres,  Joseph  Stern 
f  eatres,  Trans-Lux,    Stanley  War- 
•,  United  Artists,  Welworth  Thea- 
"s. 

Many  'New  Faces' 

There  will  be  many  "old-timers" 
I  the  Conferences,  and  a  flock  of 
faces."  Attending  for  the  first 
le  will  be  Myron  Blank,  Central 
ites  Theatres;  John  Cassidy,  Pat 
osso  and  Fred  Herkowitz,  RKO 
.leatres;  Tony  Coustumbis,  Harris 
seatre,  Pittsburgh;  Durward  Duty, 
"ea's  Theatre,  Ashtabula,  Ohio; 
irold  D.  Field,  Pioneer  Theatre 
irp.;  Morton  Gerber,  District  Thea- 
!S;  Harry  Greene,  Welworth  Thea- 
!S;  Robert  Hosse,  Crescent  Amuse- 
jnt  Co. 

Also  George  K.  Kerasotes,  Kerasotes 
leatres;  Frank  V.  King,  Shea  Thea- 
Manchester,  N.H.;  Clifford  Loth, 
terboro  Circuit;  Russell  Downing 
d  Fred  Lynch,  Radio  City  Music 

'ill;    Ed    Meade,    Shea's  Buffalo; 

I  )bert  J.  O'Donnell,  Interstate  Thea- 
is;  S.  Perakos,  Perakos  Theatre  As- 
ciates;  Darrell  Presnell,  Fox  Mid- 
est  Theatres;  Fay  Reeder,  Fox 
est  Coast  Theatres;  Spyros  S. 
couras,  Skouras  Theatres;  Wilbur 
mper,  David  Snaper  Theatres;  Jay 
)lomon.  Independent  Theatres;  Mike 
em,  Joseph  Stem  Theatres;  Morton 
.  Thalhimer,  Jr.,  The  Neighborhood 
roup;  George  Trilling,  Fabian  Thea- 
es,  and  Joe  Vleck,  Fox  Intermoun- 


MoTioN  Picture  Daily 

School  Teachers'  Group  Links  Films, 
Along  with  TV,  Books,  to  Delinquency 

The  Hieh  School  Teachers  Assn.,  an  organization  of  New  York  City  teachers, 
included  motion  pictures  among  media  which  they  said  in  a  resolution  under- 
mine the  morals  of  teen-agers  and  are  responsible  in  part  for  juvende  dehn- 
quency. 

The  resolution  was  given  wide  pub- 
licity in  the  metropolitan  press  yes- 
terday. The  Motion  Picture  Assn. 
said  it  would  make  no  comment  be- 
cause it  considered  the  charge  "too 
general"  and  involved  other  media. 

Other  media  mentioned  along  with 
films  in  the  resolution  are  television, 
books  and  magazines. 

"The  abuse  of  these  media  serves 
to  create  generally  a  false  picture  of 
American  life  and  standards  of  char- 
acter not  only  in  our  own  country 
but  also  abroad,"  the  resolution  of 
the  association's  executive  committee 
said. 

The  teachers  asked  that  a  study  be 
made  with  a  "view  to  protecting  our 
high  school  students  from  these  de- 
moralizing influences."  Copies  of  the 
resolution  were  sent  to  Governor  Nel- 
son Rockefeller  and  Mayor  Robert 
Wagner.  It  said: 

"The  H.S.T.A.  requests  the  Mo- 
tion Picture  Producers  of  America 
(sic)  to  refrain  from  producing  pic- 
tures which  glorify  for  this  immature 
age,  heroes  and  leaders  of  the  cri- 
minal underworld,  pictures  which  dis- 
play insensitivity  to  well-established 
moral  standards,  programs  which  on 
both  the  theatrical  screen  and  on 
television  too  often  depict  weakness 
and  inefficiency  in  our  law-enforce- 
ment agencies  and  government  offi- 
cials." 


Serian  Wfins  Albany 
V.C.  Galf  Tournament 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  Sept.  16.-Barker 
Serian,  last  year's  guest  low  scorer, 
returned  as  a  member  to  win  the 
18th  annual  Variety  Club  golf  tour- 
nament, at  Shaker  Ridge  Country 
Club,  Monday  with  a  four-over-par 
75-in  a  field  of  106.  Irwin  UUman, 
1958  champion  and  now  director  of 
Hellman  Philadelphia  drive-ins,  was 
unable  to  defend  his  title. 

Stevens  Runner-Up 

Charles  Stevens,  a  former  Variety 
champion,  finished  runner-up,  with 
78.  Al  Siskowski,  of  Cavenovia,  led 
the   guest  division  with  76  strokes. 

The  dinner  which  followed  was 
attended  by  180,  the  largest  number 
for  such  an  affair  in  Tent  9  history. 
Col.  Arthur  Levitt,  State  comptroller, 
headed  the  guests;  Douglas  C. 
Coupe,  state  commissioner  of  stand- 
ards and  purchases,  was  another  tum- 
out. 


Mary  MacArthur  Award 
Goes  to  Dore  Schary 

The  annual  Mary  MacArthur 
Memorial  Award  will  be  presented  to 
stage  and  screen  producer  Dore 
Schary  at  a  testimonial  dinner  in  the 
Grand  Ballroom  of  the  Waldorf-As- 
toria here  on  Sunday,  Oct.  18,  it  was 
announced  by  Kemiit  Bloomgarden, 
chairman  of  the  Mary  MacArthur 
Memorial  Award  Committee. 

Schary  will  be  honored  "for  his 
distinguished  contributions  to  the 
dramatic  arts  in  America  and  for  his 
selfless  devotion  to  humanitarian 
causes."  Moss  Hart  will  serve  as  din- 
ner chairman. 


WB  International 
Sets  Xmas  Campaign 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  16.-A  con- 
centrated year-end  business  building 
campaign  to  be  known  as  "Operation 
Christmas,"  to  get  underway  Oct.  4, 
was  announced  here  today  by  Wolfe 
Cohen,  president,  Wamer  Bros.  In- 
ternational Corp.  The  sales  drive,  to 
run  concurrently  with  "Operation 
Christmas  Tree"  in  the  United  States, 
will  have  Carl  Schaefer  as  coordinator 
of  field  activities. 

"Our  'Operation  Christmas'  drive 
will  continue  the  upbeat  theme  intro- 
duced by  Jack  Warner  in  June  when 
he  called  his  domestic  and  foreign  ex- 
ecutives into  the  studio  and  presented 
our  program  of  top  quality  product," 
said  Cohen. 


Portland,  Ore.,  Enjoying 
Steady  Rise  in  Business 

Special  to  THE  DAILY 
PORTLAND,  Ore.,  Sept.  16.  -  A 
steady  increase  in  patronage  is  re- 
ported at  all  downtown  theatres  with 
numerous  holdovers. 

Herb  Royster,  manager  of  Parker's 
Broadway  Theatre,  announced  a 
sixth  week  on  "North  by  North- 
west"; Stan  Smith  reported  "stand- 
ing room  only"  for  "The  Nun's  Story" 
at  the  Irvington  Theatre;  "Wind- 
jammer" at  Fox-Evergreen  Hollywood 
ended  a  record  12-week  run. 

Goldwyn  Tie-In  with 
Gershwin  Celebration 

The  George  Gershwin  Memorial 
Foundation  has  joined  forces  with 
Samuel  Goldwyn  to  sponsor  a  nation- 
wide celebration  in  honor  of  the 
birthday  of  George  Gershwin  which 
occurs  on  Sept.  26.  Radio  and  televi- 
sion stations  from  coast  to  coast  have 
been  asked  to  salute  the  composer 
and  the  Goldwyn  office  has  contacted 
its  press  representative  in  every  city 
where  "Porgy  and  Bess"  is  playing— 
or  due  for  a  premiere— instructing 
them  to  follow  through  with  the 
campaign  locally. 

George  Gershwin  Week 

In  Washington,  the  Library  of  Con- 
gress will  open  a  special  exhibit  of 
Gershwin  memorabilia  to  coincide 
with  the  premiere  of  "Porgy  and 
■ess"  in  the  nation's  capital,  and  in 
Cincinnati,  the  mayor  will  proclaim 
the  week  of  September  26  to  be 
George  Gershwin  Week.  Other  cities 
are  expected  to  follow  suit. 

Additional  exploitation  plans  in- 
clude editorials,  citations  by  various 
musical  organizations,  tributes  and 
study  in  the  schools,  and  the  inclu- 
sion of  Gershwin  music  in  the  pro- 
grams of  professional  orchestras  and 
school  and  collegiate  bands  at  foot- 
ball games  and  other  sport  events 


Khrushchev  Lunch 

( Continued  from  page  1 ) 
studios  on  Saturday  by  Eric  Johnston, 
Motion  Picture  Assn.  president;  Spy- 
ros Skouras,  20th-Fox  president;  and 
Henry  Cabot  Lodge,  U.S.  representa- 
tive to  the  United  Nations,  it  was 
learned  today.  Each  of  the  men  is 
scheduled  to  speak  about  three  min- 
utes, following  which  Khrushchev 
will  address  the  top  industry  officials 
from  both  Coasts  invited  to  attend. 

Johnston  and  Skouras  are  to  be 
co-hosts  at  the  affair  with  studio  head 
Buddy  Adler.  The  lunch  will  be  held 
after  a  tour  of  the  studio  by  the  So- 
viet Premier. 


India  C  of  C  Man  Here 

K.  S.  Pattabhiram,  associated  with 
the  South  India  Film  Chamber  of 
Commerce,  has  been  meeting  here  this 
week  with  a  number  of  film  industry 
executives  in  an  effort  to  promote  a 
closer  working  relationship  on  educa- 
tional and  specialized  children's  films 
between  the  U.S.  and  India.  Pattab- 
hiram met  yesterday  with  representa- 
tives of  the  MPAA  community  rela- 
tions department  and  teaching  fihn 
custodians.  He  has  been  in  the  U.S. 
for  the  past  four  months  and  spent  12 
weeks  at  the  School  of  Social  Admin- 
istration at  Ohio  State  University 
and  made  a  tour  in  Ohio  of  juvenile 
correctional  institutions  and  child 
service  agencies. 


More 

iiglit 

.  + 

slower  burn= 
lower  costs 

^1  ATIONAI. 

^^^^^    ^^^^^  TRADE  MARK 

PROJECTOR 

CARBONS 


William  GoetzVTHE  MOUNTAIN  ROAD"  has  started  on  its  way  to  greatne. 


STEWART  in  THE  MOUNTAIN  ROAD  with  Lisa  Lu  •  Glenn  Corbett  •  Henry  (Harry)  Morgan  •  Frank  Silvera  •  James  Best  •  Screenplay  by  Alfred  Hayes 
n  the  novel  by  Theodore  H.  White  •  Produced  by  William  Goetz  •  Directed  by  Daniel  Mann  •  A  WILLIAM  GOETZ  PRODUCTION  •  a  COLUMBIA  release 


Motion  Picture  Daily 


Thursday,  September  17,  '.M 


Television  Todau 

m    ■  ^ 


Texas  Meelj; 


Selznkk-BBC  Deal 
Includes  22  Films 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  16.  -  The 
Selznick  Company,  Inc.,  in  confirm- 
ing reports  of  the  sale  of  a  package 
of"  pre- 1948  films  to  the  British 
Broadcasting  Corp.,  has  revealed  that 
22  films  are  included  in  the  deal. 

Fifteen  of  the  films,  all  of  which 
were  made  in  the  U.S.,  were  pro- 
duced by  David  O.  Selznick  person- 
ally, three  by  Dore  Schary,  one  by 
Alfred  Hitchcock  and  one  by  Ken- 
neth MacGowan.  "Gone  With  the 
Wind,"  produced  by  Selznick,  but 
owned  by  MGM,  is  not  included  in 
the  deal. 

Also  included  in  the  package  are 
two  pictures  not  produced  by  Selz- 
nick or  associated  companies:  "Becky 
Sharpe"  and  "Dancing  Pirate."  These 
were  produced  by  MacGowan  and 
John  Speaks,  respectively,  for  the  old 
Pioneer  Co. 


Daily  Screenings  Set 
To  Plug  'Art  Theatre' 

Richard  Davis,  president  of  "Art 
Theatre  of  the  Air,"  will  initiate  a 
series  of  daily  screenings  at  the  Fine 
Arts  Theatre  here  on  Oct.  5  of  52 
post- 1955  films  which  comprise  the 
new  "Art  Theatre"  series  for  TV 
station  representatives,  ad  agency  ex- 
ecutives and  film  buyers. 

Screening  Every  Weekday 

For  the  next  six  months,  there  will 
be  a  screening  every  weekday  at  10 
A.M.  of  a  different  film  in  the  forth- 
coming series.  Following  the  first  52 
screenings,  the  entire  program  will  be 
repeated  for  a  second  time,  thereby 
giving  each  film  buyer  a  second 
chance  to  view  this  product.  Films  to 
be  shown  will  be  announced  the  pre- 
ceding week  in  trade  papers. 


Kerns  Resigns  Posts 

ATLANTA,  Sept.  16.  -  J.  Robert 
Kems,  managing  director  of  WAGA- 
TV  here  and  vice-president  of  Storer 
Broadcasting  Co.,  has  resigned  both 
posts,  it  is  announced  by  George  B. 
Storer,  Jr.,  Storer  Broadcasting  vice- 
president  for  television.  Kems,  who 
succeeded  Glenn  Jackson  in  the  local 
post  in  May,  1958,  will  be  replaced 
by  Terry  H.  Lee,  managing  director 
of  the  company's  WITI-W  outlet,  in 
Milwaukee. 


-j  HUC0A.CKOIARO       MARTIN  GOTTLIEB 

{mA'^///n  effects,  inc. 

\^^Zm        <6(>0  BROADWAY.  N.y.  19 
^^^^  J  PIAZA  7-2098 


•  OPTICAL  EFFECTS       •  STAMP  PHOTOGRAPHV 
•ANIMATION  -TITLES 

•  ART  WORK  •  B  frWand  COLOR 

A  Complefe  ferrice  for  Film  Pmdueers^ 


Emmy  Awards  Categories  for  1959-60 
Announced;  21  Divisions  Are  Selected 


Special  to 

CHICAGO,  Sept.  16.-Categories 
announced  today  by  Walter  Cronkite, 
Television  Arts  and  Sciences.  The  list 

Leonard  to  Produce 
Series  with  Screen  Gems 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  16.  -  Pro- 
ducer Herbert  Leonard  has  con- 
cluded a  deal  with  Screen  Gems 
whereby  Leonard  will  produce,  in 
partnership  with  S.  G.,  a  series  of 
one-hour  television  films  titled  "The 
Searchers." 

Leonard  just  returned  from  Europe 
to  set  production  facilities  for  his 
"'Three  Man  Sub"  series  of  39  half- 
hour  films,  which  he  will  also  pro- 
duce in  partnership  wdth  S.  G.  on 
primary   locations   in   the  Mediter- 


SAG  Nominates  Reagan 

HOLLYWOOD,  Sept.  16.-Ronald 
Reagan  has  been  nominated  by  the  of- 
ficial nominating  committee  of  the 
general  membership  for  presidency  of 
the  Screen  Actors  Guild,  to  succeed 
Howard  Keel,  who  declined  renomina- 
tion  because  of  a  commitment  to  star 
in  a  Broadway  musical.  Keel  agreed, 
at  the  insistence  of  the  committee,  to 
accept  nomination  for  first  vice-presi- 
dency. 


Wayne  Morris  Rites 

HOLLYWOOD,  Sept.  16.-Masonic 
funeral  services  for  actor  Wayne  Mor- 
ris, 45,  who  died  of  a  heart  attack 
Monday  aboard  the  aircraft  carrier 
Bonhomme  Richard,  will  be  conducted 
tomorrow  at  the  Church  of  the  Hills, 
Forest  Lawn  Memorial  Park. 


THE  DAILY 

for  the  1959-60  Emmy  Awards  were 
,  president  of  the  National  Academy  of 
,  which  includes  21  divisions,  represents 
a  new  departure  in  assessing  achieve- 
ment in  the  industry,  Cronkite  said. 

The  categories,  which  were  unani- 
mously endorsed  by  the  trustees  at 
the  close  of  a  three-day  session  in 
the  Ambassador  East  Hotel  here,  are 
an  amalgamation  of  proposals  made 
by  the  Academy's  five  chapters  after 
months  of  separate  deliberation. 

Cronkite  believes  that  the  new  list 
is  the  "first  important  step  in  veering 
away  from  old  patterns,"  in  that  the 
program  awards  will  recognize  crea- 
tive team  effort. 

The  categories  are  as  follows:  out- 
standing program  achievement  in  the 
field  of  humor;  drama;  music;  variety; 
news;  public  affairs  and  education; 
children's  programming;  outstanding 
single  performance  by  an  actor  (lead 
or  support);  actress  (lead  or  support); 
outstanding  performance  by  an  actor 
in  a  series  (lead  or  support);  actress 
(lead  or  support);  outstanding  per- 
formance in  a  variety  or  musical  pro- 
gram or  series;  outstanding  writing 
achievement  in  the  dramatic  field; 
comedy  field;  documentary  field;  out- 
standing directorial  achievement  in 
drama;  comedy;  outstanding  achieve- 
ment in  art  direction  and  scenic  de- 
sign; outstanding  achievement  in 
cinematography  for  TV;  outstanding 
achievement  in  electronic  camera 
work;  outstanding  achievement  in 
film  editing  for  TV. 


WBC  Names  Woodard 

Charles  Woodard,  Jr.,  has  been  ap- 
pointed vice-president  and  assistant  to 
the  president  of  the  Westinghouse 
Broadcasting  Company. 


Urges  Year  'Truce' 

( Continued  from  page  1 ) 
kind  of  product  producer  and  exhibi- 
tor could  both  benefit  from  to  imple- 
ment harmony,  stating  that  "making 
as  well  as  selling  that  kind  of  prod- 
uct is  the  producer's  responsibility, 
with  the  exhibitor  sharing  that  respon- 
sibility of  getting  the  most  out  of  the 
product." 

"The  day  when  the  exhibitor  need 
only  buy  a  picture,  take  a  two  inch 
ad  and  open  the  doors  is  past.  Both 


'Blue  Laws'  Vote 

( Continued  from  page  1 ) 
laws"  was  406  for  and  279  against. 

Members  of  the  city  Council  met 
shortly  after  the  polls  closed,  made 
known  the  results  of  the  referendum, 
and  adjourned  leaving  the  present 
"blue  laws"  on  the  books.  As  pre- 
viously reported  in  Motion  Picture 
Daily,  Anderson  theatre  operators 
had  petitioned  the  council  to  repeal 
the  ordinances.  Meanwhile,  the  coun- 
*cil  ordered  the  referendum,  with 
tacit  agreement  to  abide  by  the  re- 
sults. 

Area  theatres  outside  the  Anderson 
city  limits  have  been  showing  Sun- 
day movies  for  many  weeks.  When 
cited  by  authorities  on  charges  of 
violating  the  state  blue  laws,  a  mag- 
istrate's jury  found  the  operators  not 
guilty,  and  theatres  have  continued 
to  operate  on  the  Sabbath. 

production  and  exhibition  rnust  tell 
the  people  to  the  best  of  their  ability. 
Honest  effort  on  the  part  of  each  can 
make  it  work  smoothly  and  profit- 
ably," Nicholson  pointed  out. 


( Continued  from  page  1 )  ' 
ros  P.  Skouras  sales  drive.  1 

In  addition  to  outlining  the  Slu 
ras  drive,  Norris  will  speak  to  i 
Texas  exhibitors  on  20th  produc  e 
for  1960-61.  The  sales  execiiv 
will  also  read  Buddy  Adler's  proi'c 
tion  schedule,  as  outlined  in  a  r 
to  president  Spyros  P.  Skouras.  ^ 

Feldman  will  chair  the  mercha:|i 
ing  session  of  the  meeting,  outliii 
promotional  plans  and  special  !i 
chandising  tie-ins  for  20th  pict  b: 
As  a  result  of  the  successful  apji.i 
ances  by  representative  merchai  i< 
ers  tieing-in  with  20th  attractior  a 
previous  sessions,  several  of  the  ii 
ganizations  will  be  represented  ai  i 
meeting.  ,  i 

At  the  Dallas  session,  Feldman  t 
call  on  representatives  of  Hart 
Bazaar,  Life  and  Look  magazj; 
Allied  Stores,  Pocket  Books,  Jay  t 
met  Promotions  and  Columbia  c 
ords,  among  others. 

Also  outlining  regional  plans « 
promotion  will  be  20th's  Dallas 
vertising-publicity   manager.  Jinn 
Gillespie. 

Many  Will  Attend 

Among   the   Southwestern  exiii 
tors  expected  to  attend  are:  In 
State  Theatres:  Robert  J.  O'Dont 
Raymond  Willey,  Bill  Mitchell,  F  i 
Starz,   Conrad  Brady,   Joe  Jackn 
Rowley  United:  John  Rowley,  D  ii 
Callahan,  Don  Douglas,  Bill  SI 
ter,  James  May,  C.  V.  Jones;  Je 
son  Amusements:  Debs  Hayes,  v. 
Landrum;  Trans-Texas:  Harold  N) 
Norman    Levenson,    James  BrasU 
WilOwin:   William  O'Donnell,  -r 
rence  Hudgins;  Phil  Isley  Thea 
Phil    Isley,    Charles    Wise;  CI; 
Ezell  and  Associates:  Claude  E 
Brandon   Doak,    Doolin  Russell 
Reynolds;   Video  Oklahoma: 
Griffing,  Claude  Motley,  Cliff  Wi 
Tri-State:    Gordon  McLendon, 
Euler:  Wisenburg  Theatres:  Ch; 
Wisenburg,  Harold  Brooks;  Froi 
Theatres:  Hi  Griffith,  Louis  Hil 
Vernon  Watkins,  Ed  Forrester. 

Other  exhibitors  in  attendance 
be  Ed  Newman  and  T.  A.  Col 
Newman  Theatres,  Sonny  Mai 
Martini  Theatres;  Tim  Fergn 
president,  Drive-In  Theatres 
Texas,  Inc.;  J.  G.  Long  and  L 
Abrams,  J.  G.  Long  Theatres;  H 
Sachs,  Eklelman  Theatres; 

Other  circuits  and  booking  of 
represented  will  be  Heywood-; 
mons,  Arch  Boardman,  Debbs-1 
nolds,  Upchurch,  Dowling,  Ed  Gr 
and  Forrest- White. 


OF  BETTER  ANE 
FASTER  SPECIAL 

TRAILERS 

^    From  Dependable  /' 


1327  S.  Wabash  Chicago  630  Ninth  Ave.  Nef ; 


lursday,  September  17,  1959 


Motion  Picture  Daily 


7 


White Paper^  Berger  Dons  Gloves  Again  But  Punch 

Lacks  Ex-Leader's  Old-Time  Whammy 


( Continued  from  page  1 ) 
ecutives  in  hopes  that   they  will 
luntarily  make  some  concession  to 
m  to  alleviate  his  condition." 
'  He  said  that  when  conciliation  was 
"augurated  in  November,  1957,  Al- 
■d  informed  its  members  of  the  plan 
1  hopes  that  (conciliation)  would 
of  some  help  to  someone."  He  said 
at  insofar  as  he  is  aware,  very  few 
hibitors  made  use  of  it  "and  in  not 
1  single  instance  was  conciliation  of 
e  slightest  benefit  to  the  exhibitor 
voking  it." 

'i  Needs  Thorough  Testing 
j,  Exhibitors  explained  their  lack  of 
ijterest,  Myers  said,  "on  the  ground 
,at  (conciliation)  merely  meant  go- 
g  back  to  plead  with  a  branch  man- 
er  who  had  already  turned  them 
'  pwn. 

'Now,  he  said,  "AlHed  has  again 
i'ged  that  all  members  qualifying  un- 
\':t   the   Fabian-Johnston  statement 
omptly  invoke  conciliation  so  that  it 
i  n  be  thoroughly  tested  in  the  next 
free  months.  I  hope  that  all  attend- 
g  this  convention  will  see  the  wis- 
im  of   doing  this.   If  conciliation 
oves  a  boon  to  needy  exhibitors,  we 
111  rejoice.  If  it  is  merely  designed  to 
t  the  film  companies  out  of  hot  water 
Washington,  that  fact  should  be  de- 
rmined   and  made   ready   for  use 
me  next  January." 

Not  Interchangeable 

I  Myers'  subject  was  "White  Paper 
lid  ACE-Can  They  Be  Reconciled?" 
Its  answer  appeared  to  be  that  while 
may  be  possible  to  reconcile  them, 
le  is  not  a  substitute  for  the  other. 
"The  principal  reforms  sought  to  be 
complished  by  the  white  paper,"  he 
id  "were  included  in  what  was  un- 
'■rstood  to  be  the  agreed  agenda  of 
!CE  for  a  summit  meeting.  But  in 
ew  of  ACE's  slow  motion  and  its 
feager  accomplishments  up  to  the 
esent  time,  it  calls  for  bold  thinking 
.d  a  lively  imagination  to  suppose 
at  it  will  ever  produce  results  com- 
irable  to  the  objectives  of  the  white 
'iper. 

"It  would,  therefore,  seem  the 
•ight  of  folly  to  abandon  the  white 
„,;per  campaign  and  confide  to  ACE, 
jcid  it  alone,  all  the  rights,  needs  and 
Inipes  of  the  independent  exhibitors 
(  the  U.S.,  especially  the  subsequent 
n  and  small  town  exhibitors. 

Should  Welcome  Strength 

"And  the  exhibitor  representatives 
ACE,  if  they  are  sincere  ( and  until 
e  contrary  is  proven  we  will  assxmie 
ey  are),  should  welcome  the 
■ength  which  they  as  bargainers  will 
'live  from  the  continuation  of  the 
fort." 

:  AlUed  has  been  waging  its  white 
iper  campaign  almost  single-pur- 
isedly  for  about  a  year  now.  It 
Drked  diligently  throughout  the  ses- 
on  of  Congress  just  ended,  both  in 
Tsonal  contact  with  legislators  in 
'ashington  and  at  home,  and  through 
ass  roots  campaigning  and  letter- 
riting  to  senators  and  representa- 
/es  in  Washington,  to  get  a  hearing 
r  its  white  paper  charges,  prefer- 


Special  to  THE  DAILY 
CINCINNATI,  Sept.  16.— There  are  thousands  of  theatre  owners  around 
the  country  financially  unable  to  make  the  trip  to  the  Allied  States  three- 
state  convention  which  was  concluded  here  today,  said  Benjamin  Berger  of 
Minneapolis,  former  militant  regional 


and  national  Allied  leader,  but  in- 
active for  the  past  several  years. 

Those  exhibitors,  he  said,  are  hope- 
fully watching  meetings  such  as  the 
one  here  for  a  sound  solution  to  their 
ever  more  pressing  problems. 

"I  hung  up  my  gloves  three  years 
ago,"  Berger  said,  'but  have  had  to 
come  back  into  the  ring  because  of 
the  continued  unfair  practices  of  pro- 
ducers and  distributors." 

Attacks  Sam  Goldwyn 

Berger  said  that  Samuel  Goldwyn 
had  come  to  America  from  the  same 
Polish  village  about  the  same  time 
he  had  and  both  were  penniless.  He 
contended  that  Goldwyn,  after  reach- 
ing the  pinnacle,  forgot  the  "little 
man  who  is  struggling  to  keep  his 
independent  theatre  which,  in  many 
instances,  represents  his  life's  sav- 
ings." 

Berger  said  Allied  should  publicize 
what  is  happening  in  the  industry 
that  the  American  Congress  of  Ex- 
hibitors has  not  corrected.  He  as- 
serted that  some  7,000  independent 
theatres  have  closed  in  the  last  few 
years. 

'Stale'   Pictures  Unwelcome 

Al  Myrick,  president  of  Iowa- 
Nebraska  Allied,  reported  that  hold- 
ing informal  meetings  of  area  ex- 
hibitors and  town  merchants  had 
been  helpful  to  his  organization  and 
its  members  by  making  available  to 
them  reliable  cross-sections  of  com- 
munity opinion. 

He  said  that  all  too  often  he  heard 
that  stale  pictures— pictures  which 
had  played  for  months  on  special 
policies  in  nearby  cities— were  as  un- 
welcome to  townspeople  when  they 


finally  became  available  to  the  small 
town  theatre  as  stale  bread  at  the 
local  baker's  or  bad  meat  at  the 
butcher's.  A  theatre  that  can  offer 
the  important  pictures  when  they're 
fresh,  he  contended,  is  the  only  one 
that  can  start  and  maintain  a  line 
of  traffic  to  its  boxoffice. 

'New  Faces'  Introduced 

Jack  Whittle,  executive  secretary 
of  Allied  T.  O.  of  Maryland,  and  Abe 
Berenson,  president  of  Gulf  States 
Allied,  also  spoke.  Senator  Jennings 
Randolph  of  West  Virginia,  who  had 
been  scheduled  to  speak,  was  ob- 
liged to  cancel  because  of  illness. 

Distributor  representatives  present 
included  Rube  Jackter,  Columbia 
Pictures  sales  manager,  who  was  ac- 
companied by  his  studio's  "new 
faces,"  James  Darren,  Evy  Norlund 
and  Carol  Douglas.  They  were  in- 
troduced to  convention  delegates  and 
guests  at  the  closing  banquet  tonight. 
Jackter  described  Columbia's  current 
and  forthcoming  product  and  the 
studio's  efforts  to  find  and  groom  new 
talent,  which  the  three  guests  ex- 
emplify. 

150  In  Attendance 

Also  present  was  James  Nicholson 
of  American  International  Pictures 
with  players  from  current  AIP  re- 
leases. He,  too,  spoke  of  his  com- 
pany's current  and  future  product. 

An  estimated  150  exhibitors  were 
present  from  the  three-state  area- 
representing  Allied  units  in  Indiana, 
Kentucky  and  West  Virginia  which, 
in  recent  years  found  attendance  at 
their  individually  staged  annual  con- 
ventions dwindling  almost  to  the  dis- 
appearing point. 


ably  before  the  Senate  judiciary  com- 
mittee. 

However,  some  weeks  back.  Senator 
Estes  Kefauver,  chairman,  notified  the 
Allied  leaders  that  he  considered  the 
white  paper  charges  too  much  like 
those  which  Allied  put  before  the 
Senate  Small  Business  subcommittee 
several  years  ago  and  that,  under  the 
press  of  more  important  matters,  it 
could  not  hold  a  hearing  on  the  white 
paper. 

To  Continue  Efforts 

Allied  since  has  made  it  clear  that 
it  will  continue  its  efforts  to  get  a 
Congressional  hearing  when  Congress 
reconvenes  in  January,  but  it  has  not 
disclosed  whether  it  will  again  direct 
its  pleadings  to  the  Judiciary  commit- 
tee or  will  concentrate  on  what  it 
hopes  will  be  a  more  receptive  and 
sympathetic  group  than  that  one 
proved  to  be. 

In  the  main,  the  Allied  white  paper 
charges  that  the  Department  of  Jus- 
tice has  favored  the  major  companies 
in  interpreting  and  enforcing  the 
Federal  consent  decrees  in  the  U.S. 
vs.  Paramount  et  al  case.  It  asks  for 


either  a  change  of  policy  in  this  re- 
spect or  new  legislation,  if  that  could 
not  be  accomplished. 

At  the  last  small  business  subcom- 
mittee hearings  of  Allied  charges,  re- 
sponsibility for  poor  exhibitor-distrib- 
utor relations  was  laid  at  the  doors 
of  both  and  it  was  recommended 
the  two  sides  get  together  and  resolve 
their  own  differences. 

On  ACE's  Formation 

Elsewhere  in  his  talk  here,  Myers 
contended  that  AUied's  white  paper 
was  uppermost  in  mind  when  ACE 
was  formed.  He  referred  to  spokes- 
men for  film  companies  and  divorced 
circuits  having  "taken  no  pains  to 
conceal  their  opposition  to  the  white 
paper  project";  cites  a  "specially  pre- 
pared keynote  speech"  by  S.  H.  Fa- 
bian, ACE  chainnan,  at  a  regional 
TOA  convention  prior  to  the  formation 
of  ACE,  and  to  Spyros  P.  Skouras' 
"bitter  refernces  to  (the  white  paper) 
at  AUied's  Chicago  convention  last 
year." 

"Whetlier  there  would  have  been 
an  ACE  if  the  white  paper  campaign 
had  not  been  launcherd  is  a  tantalizing 


'Dirty  Theatres?'  But  What 
About  'Dirty  Pictures?' 

Special  to  THE  DAILY 
CINCINNATI,  Sept.  16.  -  "We 
have  heard  a  great  deal  of  late  about 
'dirty  theatres'  from  those  producers 
who  make  a  visit  to  a  subsequent  run 
house  every  10  years,"  Al  Myrick, 
president  of  Allied  T.  O.  of  Iowa- 
Nebraska,  told  the  Allied  three-state 
convention  here  yesterday. 

"In  my  opinion,"  he  said,  "such 
oracles  would  make  a  far  more  valu- 
able contribution  to  the  industry  if 
they  concerned  themselves  with 
their  own  'dirty  productions'  on  rape, 
murder,  violence  and  sex." 


Mich.  Allied  Year  Book 

DETROIT,  Sept.  16.-The  year 
book  to  be  given  those  attending 
Michigan  Alhed's  40th  annual  con- 
vention will  be  in  32  pages  with  a 
two-color  cover.  The  10  by  7  format 
will  contain  53  advertisements,  trib- 
utes from  Michigan's  Governor  Wil- 
liams, Detroit's  Mayor  Miriani  and  a 
statement  by  Eric  Johnston.  In  addi- 
tion to  the  convention  program  and 
general  information,  there  will  be 
nine  other  features. 


WB  Move  in  Albany 

ALBANY,  N.  Y.,  Sept.  16.-Warner 
Bros,  has  moved  from  its  exchange  on 
Filmrow  to  the  second  floor  of  the 
RTA  Building  at  991  Broadway,  a 
block  below  on  the  opposite  side  of 
the  street.  In  addition  to  manager 
Herb  Gaines  and  his  workers,  the 
new  quarters  have  space  for  Warner 
Bros.  Records  representatives. 

question  on  which  to  speculate,"  My- 
ers said. 

And  he  adds:  "If  the  purpose  in 
initiating  ACE,  with  all  the  induce- 
ments held  out  by  Mr.  Skouras,  was 
to  sidetrack  or  discourage  the  white 
paper  campaign,  it  must  be  conceded 
in  candor  that  it  was  partially  suc- 
cessful. 

"It  was  eftective  in  two  ways.  First 
there  were  some  in  Allied  who  felt 
that  having  become  a  part  of  ACE, 
AUied  should  put  its  full  trust  in  the 
movement,  and  suspend  other,  more 
aggressive  activities. 

Not  Slow  In  Advising 

"Second,  representatives  of  tlie  fihn 
companies  and  possibly  the  national 
circuits  were  not  slow  in  representing 
to  members  of  the  Senate  that  a  move- 
ment was  on  foot,  through  ACE,  to 
remedy  exhibitor  complaints  and  that 
action  by  Congress  or  the  Department 
of  Justice  was  not  necessary  or  desir- 
able. 

"Unless  ACE  in  the  next  few- 
months  can  provide  something  more 
substantial  in  the  way  of  justice  and 
fair  dealing  for  exhibitors,  unless  it 
can  come  much  closer  to  satisfying 
the  complaints  cited  in  the  white  pa- 
per, the  chances  of  favorable  action  at 
the  next  session  of  Congress  are  very 
bright,"  Myers  said. 


il 


MOTION  PICTURE 

DAILY 


L.  86,  NO.  56 


NEW  YORK,  U.S.A.,  FRmAY,  SEPTEMBER  18,  1959 


TEN  CENTS 


:t.  8  Election 

K  Exhibitors 
a  New  Fight 
s.  Ticket  Tax 


borites  Pledge  to  End 
Conservatives  Silent 


By  WILLIAM  PAY 

,ONDON,  Sept.  17.-The  Cine- 
ograph  Exhibitors  Association 
:ng  quickly  into  action  with  the 
ouncement  of  a  General  Election 
Oct.  8  and  launched  yet  another 
ipaign  for  the  abolition  of  the  cine- 
tax. 

xhibitors  were  advised  to  immedi- 
y  acquaint  all  prospective  candi- 
es during  the  election  campaign 
their  difficulties.  Even  now,  says 
(Continued  on  page  2) 


ifVfftgsf one  Quits  Fox; 
Hay  Head  New  Group 

From  THE  DAILY  Bureau 
,ONDON,  Sept.  17.-Percy  Liv- 
;tone,  veteran  director  of  sales  for 
1  Century-Fox,  Ltd.,  here,  and  a 
^ctor  of  the  company  since  1957, 
i  resigned  to  assume  a  new  post, 
F.  Pattinson,  20th-Fox  managing 
ictor  here,  announced  today. 
.Ithough  Livingstone's  new  posi- 
was  not  disclosed,  it  is  generally 

(Continued  on  page  3) 


Montague  Asks  U.K.  Exhibitors,  Distributors 
Cooperate  Along  Lines  Advocated  by  ACE 

From  THE  DAILY  Bureau 

LONDON,  Sept.  17.— An  appeal  for  better  cooperation  between  exhibitors 
and  distributors  in  Great  Britain  along  the  lines  advocated  by  the  American 
Congress  of  Exhibitors  in  the  United  States  was  made  today  by  A.  Montague, 
Columbia  Pictures'  executive  vice-president,  guest  of  honor  at  an  industry 
luncheon  at  the  Savoy  Hotel  here. 

He  also  urged  producers  and  exhibitors  to  cooperate  in  the  development 
of  new  stars  and  new  writers.  "Youth  today  wants  to  see  itself  reflected  on  the 
screen,"  he  pointed  out,  "and,  therefore,  we  must  create  new  faces." 

Disputing  the  idea  that  American  distributors  are  "uninterested  and  unen- 
thusiastic"  in  their  handling  of  British  pictures,  he  said  that  in  the  last  six 
years  Columbia  has  released  49  British  films.  This  is  21  per  cent  of  the  total 
number  of  pictures  distributed  by  Columbia  in  that  period,  he  added,  and 
they  grossed  over  $39,000,000  in  America  and  Canada  and  over  $93,000,000 
worldwide.  "This  proves  the  value  of  British  films,"  be  declared. 

Montague  is  scheduled  to  return  to  New  York  on  Sunday. 


t  Nov.  18  for  World 
emiere  of  'Ben-Hur' 

Ben  Hur"  will  have  its  world 
niere  on  Nov.  18  at  Loew's  State 
!.  Specific  date  for  the  premiere 

announced  yesterday  by  M-G-M, 
lucer-distributor  of  the  $15,000,- 

production. 

will  have  10  performances  a 
k.  The  picture  runs  nearly  four 
rs.  The  New  York  premiere  will 
followed  shortly  by  openings  in 
Angeles,  Boston,  Philadelphia  and 
!r  key  cities. 

lEVISION  TODAY-page  4 


New  Maryland  Group 
Slates  1st  Convention 

Special  to  THE  DAILY 
BALTIMORE,  Md.,  Sept.  17.-The 
newly  organized  Maryland  Theatre 
Owners  Association,  an  affiliate  of 
the  Theatre  Owners  of  America,  will 
hold  its  first  Fall  conference  at  the 
Hotel  Emerson  here  on  Wednesday, 
Oct.  14,  it  was  announced  today  by 
John  G.  Broumas,  president. 

Broumas  said  the  one-day  confer- 
ence will  open  at  10  A.M.,  break  for 
a  luncheon,  and  conclude  with  an 
afternoon  of  round-table  work  shops 
on  ticket  selling  and  business  build- 
ing. A  cocktail  party  is  expected  to 
(Continued  on  page  3) 


$6  Mf'fffons  for  Para. 
Production  in  England 

From  THE  DAILY  Bureau 

LONDON,  Sept.  17.-Paramount 
will  invest  upwards  of  $6,000,000  in 
four  major  pictures  to  be  produced  in 
Britain  in  the  coming  year,  announced 
Richard  L.  Patterson,  newly-appointed 
managing  director  of  Paramount  Brit- 
ish Pictures,  at  a  trade  press  confer- 
ence here. 

These  pictures,  he  said,  will  be  part 
of  an  international  program  of  which 
something  like  60  per  cent  will  be 
shot  away  from  Hollywood.  In  addi- 
tion to  those  to  be  filmed  in  Britain, 
others  will  be  made  in  France,  the 
(Continued  on  page  3) 


REVIEW: 

They  Came  to  Cardura 

Columbia — Goetz — CinemaScope 


When  the  giant  CinemaScope  screen  focusses  down  to  the  elemental 
human  emotions  of  cowardice  and  courage,  fear  and  heroism,  hate  and 
self-sacrifice,  the  effect  can  be  overwhelming.  So  it  is  here  that  Wil- 
liam Goetz,  producer,  and  Robert  Rossen,  director  and  co-author  of  the 
screenplay,  translating  Glendon  Swarthout's  novel  of  an  incident  in  the 
War  with  Mexico  to  the  screen  have  kept  the  camera  unrelentingh'  on 
the  raw  reactions  of  six  men  and  one  woman  through  123  minutes  of 
hell  in  the  desert. 

Gary  Cooper,  playing  it  with  classic  Cooper  restraint,  is  the  U.S. 
cavalry  major  who,  with  a  prior  incidence  of  cowardice  in  his  ovra  life 
to  remember  and  regret,  is  charged  with  conducting  five  men  whom  he 
(Continued  on  page  3) 


Dollinger  Says: 

ACE  Leading 
Industry  Into 
'Great  Era' 

^Better  Understanding^ 
Cited  By  Allied  Leader 

Special  to  THE  DAILY 
PLYMOUTH,  Mass.,  Sept.  17.  - 
Faith  in  the  American  Congress  of 
Exhibitors  as  "leading  to  a  better  un- 
derstanding be- 
tween the  two 
facets    of  the 
industry"  was 
expressed      b  y 
Irving  Dolling- 
er, Allied  States 
r  e  presentative 
to  the  ACE  ex- 
ecutive com- 
mittee,   at  the 
I  n  d  e  p  endent 
Theatres,  Inc. 
and  Drive-in 
Theatre  Asso- 
ciation of  New 
England  convention  here  today  at  the 
Mayflower  Hotel. 

Addressing   an  audience   of  over 
(Continued  on  page  2) 


Irving  Dollinger 


Loew's  Film  Festival 
Promotion  Plans  Set 

Plans  for  the  forthcoming  intown 
Loew's  Fall  Film  Festival,  with  em- 
phasis placed  on  "away  from  the 
theatre"  baUyhoo,  were  formulated  at 
a  meeting  here  Wednesday  of  Loew's 
(Continued  on  page  4) 

Next  SPG  Milestone  Award 
Goes  to  Jack  L.  Warner 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  17.  -  Jack 
L.  Warner  has  been  chosen  by  the 
executive  board  of  the  Screen  Pro- 
ducers Guild  to  receive  its  next 
annual  Milestone  Award,  it  is  an- 
nounced by  president  Walter  Mirisch. 

The  presentation  will  be  made  at 
the  guild's  formal  dinner  dance,  at 
the  Beverlv  Hilton  Hotel,  January 
24,  1960. 


Motion  Picture  Daily 


Friday,  September  18, 


PERSONAL 
MEIVTIDN 


OPYROS  P.  SKOURAS,  president  of 
^  20th  Century-Fox,  leaves  New 
York  today  for  Holly\vood,  where  he 
will  host  a  luncheon  for  Soviet  Pre- 
mier Krushchev,  to  be  given  by  Eric 
Johnston,  president  of  the  Motion 
Picture  Association  of  America. 

Milton  R.  Rackmil,  president  of 
Universal  Pictures,  has  returned  here 
from  Europe  after  a  series  of  meet- 
ings on  the  Continent  with  the  com- 
pany's foreign  distribution  executives 
and  leading  exhibitors. 

• 

Roger  H.  Lewis,  United  Artists 
vice-president  in  charge  of  advertis- 
ing, publicity  and  exploitation,  returns 
to  New  York  at  the  weekend  from 
Hollywood. 

• 

Martin  Davis,  Paramount  national 
advertising,  publicity  and  exploitation 
manager,  left  here  yesterday  by  plane 
for  Europe  on  a  15-day  visit  to  com- 
pany production  operations  abroad. 
• 

Al  Fitter,  United  Artists  Western 
division  manager,  and  Arthur  Rei- 
man,  Western  contract  manager,  re- 
turn to  New  York  today  following  a 
two-day  meeeting  of  Midwest  sales 
officials  in  Omaha  led  by  vice-presi- 
dent in  charge  of  domestic  sales, 
James  R.  Velde.  The  latter  will  re- 
turn here  following  his  vacation. 
• 

Leon  Roth,  vice-president  of  the 
Mirisch  Company,  leaves  New  York 
today   for  Hollywood. 

• 

Billy  Wilder  and  his  screenwriting 
collaborator  I.  A.  L.  Diamond  have 
returned  to  Hollywood  from  New 
York. 

• 

David  E.  Rose,  producer,  will  ar- 
rive in  New  York  Tuesday  aboard 
the  "Queen  Elizabeth,"  to  meet  with 
M-G-M  executives.  He  will  leave  for 
Hollywood  on  or  about  Oct.  1. 
• 

Martin  Jurow  leaves  for  Holly- 
wood from  New  York  today,  following 
completion  of  "The  Fugitive  Kind," 


St.  Louis  Newspaper 
Is  Lauded  by  Compo 

The  107th  in  the  series  of  COMPO 
ads  in  Editor  6-  Publisher,  which  will 
appear  tomorrow,  pays  a  tribute  to 
Richard  H.  Amberg,  publisher  of  the 
St.  Louis  Globe-Democrat,  for  his  re- 
cent decision  to  enlarge  the  space 
his  paper  gives  to  motion  picture 
news.  COMPO  ads  have  long  advo- 
cated such  action  by  newspapers  be- 
cause of  reader  interest  in  motion 
pictures  and  movie  personalities. 

"Richard  H.  Amberg,  publisher  of 
the  St.  Louis  Globe-Democrat,"  the 
ad  says,  "has  done  something  that 
these  little  essays  have  long  advo- 
cated. He  has  enlarged  the  space 
his  paper  gives  to  movie  news." 


UK  Exhibitors 


Two  UK  Industry  Men 
Candidates  in  Election 

From  THE  DAILY  Bureau 

LONDON,  Sept.  17.-Two  promi- 
nent industry  leaders  are  to  stand  as 
Labour  candidates  in  the  forthcoming 
General  Election  on  Oct.  8.  CEA  presi- 
dent Douglas  Richards  is  to  contest  a 
seat  in  Plymouth,  and  Sir  Tom 
O'Brien,  general  secretary  of  NATKE 
(National  Association  of  Theatrical 
and  Kinematograph  Employees),  in 
Nottingham. 

Richards  has  previously  been  de- 
feated when  standing  for  Parliament. 
O'Brien  has  represented  Nottingham 
West  since  1945. 


( Continued  from  page  1 ) 
the  CEA,  many  Members  of  Parlia- 
ment are  not  fully  appreciative  of  the 
industry's  case  for  abolition  and,  what- 
ever the  result  of  the  election,  there 
will  be  at  least  64  Members  who  have 
not  previously  acted  in  that  capacity. 

Letters  should  be  written  by  local 
constituent  exhibitors,  personally,  in- 
structed the  CEA,  making  it  clear  to 
candidates  that  while  they  do  not 
wish  to  embarrass  them  by  seeking 
undertakings,  they  will  look  forward 
to  their  support  in  the  event  of  their 
being  returned  to  Parhament. 
Should  Contact  Candidates 
Cinemas  now  exempt  from  tax  are 
also  advised  to  contact  candidates 
pointing  out  that  tax  abolition  is  some- 
thing required  not  only  by  exhibitors 
but  by  the  trade  as  a  whole,  including 
production,  and  that  unless  the  com- 
plete trade  as  such  is  in  a  healthy 
condition  even  those  cinemas  which 
have  already  been  relieved  of  the  tax 
may  eventually  perish. 

The  Conservative  Party  makes  no 
reference  in  its  election  manifesto  to 
the  industry's  case  for  abolition  but 
the  Labour  Party  promises  to  end  the 
cinema  tax  "if  they  win  the  election." 

Whatever  the  outcome  of  the  elec- 
tion however,  an  early  meeting  of  the 
All-Industry  Tax  Committee  is  sched- 
uled so  that  plans  can  be  put  in  hand. 


Sam  Goldwyns  Are  fin 
To  Attend  'Porgy'  Bof 

Samuel  Goldwyn,  accompanied^ 
Mrs.  Goldwyn,  will  arrive  here  % 
Hollywood  on  Monday,  to  visit  it 
friends  and  then  to  attend  the  beii 
premieres  of  his  "Porgy  and  Bes;;  i 
Cincinnati,  Detroit  and  Washinjiii 
respectively.  The  producer  andji 
wife  will  remain  here  approxim;:il 
a  week  before  leaving  to  attend  p 
tri-state  premiere  of  "Porgy  k 
Bess"  at  Cincinnati's  Valley  Theiii 
on  Oct.  1.  j; 

The  governors  of  Ohio,  Indy 
and  Kentucky  have  accepted  in, 
tions  to  the  premiere,  which  : 
benefit  for  the  United  Fine  Art 
Cincinnati,  the  Williams  Col 
Scholarship  Fund  and  the  ConI  , 
porary  Art  Center  of  Cincinnati. 

At  the  invitation  of  Mr.  and  ]\ 
Henry  Ford  II,  Mr.  and  Mrs.  Goldvi 
will  attend  the  Detroit  premierco 
"Porgy  and  Bess"  on  Oct.  7  at  i 
Mercury  Theatre.  This  will  be  a  b(  j 
fit  for  the  Detroit  Grand  Opera  ,s 
sociation  and  the  Detroit  Museun  |) 
Art  Founders  Society.  Mr.  and  ?s 
Goldwyn  have  accepted  the  invi 
tion  of  the  sponsors  of  the  Washi;. 
ton,  D.  C.,  Oct.  14  premiere,  \'( 
include  Mrs.  Dwight  D.  Eisenho  !i 
and  Mrs.  Richard  Nixon,  and  f 
attend  the  event  which  will  be  lijl 
at  the  Uptown  Theatre  as  a  benefilii 
the  International  Student  House. 


Wise  Begins  Tour 

Producer-director  Robert  Wise  left 
on  a  trans-continental  promotion 
tour  yesterday  on  behalf  of  Harbel 
Production's  "Odds  Against  Tomor- 
row," a  United  Artists  release.  The 
fihn  will  have  its  world  premiere  in 
Chicago  on  Oct.  14  at  the  Woods 
Theatre.  Wise  is  engaging  in  a  heavy 
schedule  that  includes  radio  and  tele- 
vision appearances  and  interviews 
with  the  press.  He  is  also  meeting 
exhibitors,  media  representatives  and 
civic,  social  and  community  organiza- 
tions to  discuss  the  film. 


ACE  Leading  Sen,  Randolph  a  Speak  r 

CINCINNATI,  Sept.  17.  -  It  v  s 


NEW  YORK  THEATRES 


—  RADIO  CITr  MUSIC  HALL— 

Rockefeller  Center  •  Ci  6-4600 

GARY   EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaViiion  •  Technicolor® 
ind  Cai^  NEW  STAGE  SPECTACLE  "SUMMER  FESTIVAL" 


which  he  co-produced  with  Richard 
Shepherd. 

• 

Dick  Brooks,  of  the  Screen  Gems 
publicity  department,  will  leave  here 
at  the  weekend  for  Chicago  on  pro- 
motional business. 

• 

Edward  Lachman,  president  of 
Lorraine  Carbons,  attended  the  In- 
dependent Theatre  Owners  of  New 
England  Convention  in  Plymouth, 
Mass. 

• 

Sydney  Goldman,  director  of  the- 
atre operations  at  Radio  City  Music 
Hall,  accompanied  by  his  wife,  Teffa 
Smallpage,  concert  singer,  will  leave 
here  today  on  the  "Gripsholm"  for  a 
four-week  European  trip. 


(Continued  from  page  1) 
100  theatre  owners,  DoUinger  told 
of  the  history  of  ACE  and  explained 
its  function.  "I  asked  for  conciHation 
in  my  territory  and  although  the  situ- 
ation was  serious,  relief  came  in  less 
than  24  hours."  Dollinger  said  "I  have 
sat  in  and  listened  to  the  problems  of 
the  distributors,  and  they  have  serious 
ones  also. 

But  with  the  formation  of  ACE, 
"I  beheve  we  are  coming  into  a  great 
era,"  the  New  Jersey  exhibitor  leader 
told  conventioneers. 

Joseph  Levine  Speaks 
Another  convention  speaker,  Joseph 
E.  Levine,  president  of  Embassy  Pic- 
tures, turned  audience  interest  in  an- 
other direction,  towards  showmanship. 
Tremendous  grosses  on  his  "Hercules," 
Levine  reported,  "did  not  happen  by 
chance."  In  21  days,  he  said,  "we 
spent  $1,500,000  on  the  campaign,  and 
we  have  reaped  $15,000,000  at  the 
boxoffice  to  date.  This  was  not  luck 
but  a  carefully  executed  campaign 
which  took  months  to  complete.  This 
proves  that  showmanship  is  hard 
work."  Levine  praised  Warner  Bros, 
and  his  own  stafiF  of  pubhcists  and 
fieldman  for  their  efforts  in  behalf 
of  "Hercules." 

Embassy's  "Jack  the  Ripper"  will 
have  an  equally  impressive  campaign. 


inadvertently  stated  in  a  report  i 
speakers  at  the  Ohio  Valley  AIM 
States  convention  here  yesterday  t  t 
Sen.  Randolph  of  West  Virginia  11 
been  prevented  by  ilbess  from  ;- 
dressing  the  convention.  Sen.  Rat- 
olph  was  a  speaker,  as  scheduled,  t 
was  Sen.  Hartke  of  Indiana  who  \' 
unable  to  appear  because  of  a  he 
attack  sufiFered  in  Washington  ) 
weekend. 

Levine  promised.  He  said  a  new  dr 
involving  Embassy  will  be  announc 
Tuesday  in  New  York.  Levine  inteii 
to  take  on  no  more  than  three  or  fc 
pictures  a  year  from  now  on,  he  sa 
so  that  they  can  be  distributed  on 
"hard-sell"  policy. 

Levine  was  the  first  speaker  in  1 
afternoon  session  of  the  conventid 
which  drew  the  largest  registrab 
of  any  lENE  affair.  Edward  Lid 
called  the  meeting  and  introduce 
Martin  Moskowitz,  assistant  gener 
sales  manager  of  20th  Century-F( 
who  read  a  wire  from  Buddy  Ad! 
on  the  Spyros  P.  Skouras  sales  driv 
J.  Robert  Hoff,  director  of  sales  f 
Motion  Picture  Investors,  gave  a  hii 
summary  of  that  organizations  mutii 
fund,  stating  that  Boston's  quota  , 
$96,000,  half  of  which  he  hop; 
would  be  pledged  at  the  lENE  co' 
vention. 


MOTIO 

Advertising  Manager;  Gus  H.'Fausel",  Product 


N  PICTURE  DAILY,  Martni  Quigley,  Editor-m-Chief  and  Publisher;  Sherwin  Kane   Editor-  Tame,  D    T„„.=   '■  TT-,  TT:—  ■ 

Aaronson,  Editonaj^  Director;   Pinky  Herman,  Vincent  Canby,   Eastern   Editors.  Ho,l 
lonal  Press  Club,  Washington,  D.  C;  London  Bureau, 
".pondents  in  the  principal  capitals  of  the  world.   Mot  ( 
venue,  Rockefeller  Center,  New  York  20,  Circle  7-3  M 
,    Vice-President    and    Treasurer;    Raymond  Gallaght 
"^f  Merchandising,  each  published  13  times  a  y;' 

«;„w«,^f,'„U  „V  ""■  .j"?^"^,*^'  Television  Almanac,  Fame.  Entered  as  seed 

.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies.  Id. 


jday,  September  18,  1959 


Motion  Picture  Daily 


3 


PEOPLE 


[ack  Webb  has  accepted  an  invita- 
'i  from  Sigma  Delta  Chi,  national 
malism  fraternity,  to  attend  its  50th 
liversary  convention  in  Indiana- 
is,  Nov.  12,  and  preview  his  new 
'irner  Bros,  film,  "-30-,"  a  news- 
ier story.  A  plaque  of  commenda- 
(1  for  perpetuating  the  fraternity's 
'als  of  talent,  energy  and  truth  in 
malism  will  be  presented  to  Webb 
James  A.  Byron,  national  president 
"the  fraternity. 

□ 

Morton  J.  Schlftssberg,  son  of 
ing  Schlossberg,  chief  auditor  for 
ew's  Theatres,  has  been  named 
ef  of  the  criminal  division  of  the 
ited  States  Attorney's  Office,  East- 
'i  Division  of  New  York. 

I  □ 

iL,eon  Leonidoff,  senior  producer  of 
dio  City  Music  Hall,  and  Larry 
iimbrelli,  one  of  the  theatre's  stage- 
ilids,  will  appear  on  television  to- 
;ht  on  the  Ted  Mack  Original  Ama- 
,'r  Hour.  Leonidoff  will  present  the 
irth  Music  Hall  Award  of  Merit 
Norman  Kubrin  for  the  David 
|Kie  Band  of  Mt.  Vernon,  N.Y.  Ciam- 
illi  will  be  entering  the  talent  com- 
ition  as  a  singer  of  popular  songs. 

aryland  Convention 

I  ( Continued  from  page  1 ) 
How  in  the  evening. 
He  said  that  speakers  in  the  fields 
1  drive-ins,  toll-TV,  the  Small  Busi- 
5S  Administration,  national  legis- 
tion,  state  and  local  legislation, 
iKiialized  and  art  films,  the  Coim- 
!  for  the  Improvement  of  Theatres 
1  Motion  Picture  Projection,  and 
!  film  distribution  companies  will 

among  the  speakers.  A  prominent 
est  speaker  will  also  be  announced 

the  luncheon. 
Maryland  TOA  was  organized  in 
y.  This  will  be  its  first  big  open 
I'ieting  since  then,  Broumas  said, 
'ding  that  there  will  be  no  registra- 
iQ  or  other  charges  to  exhibitors 
ending. 

forth^  Chicago  Record 

)iGrossing  $404,000  in  the  first  week 
cits  neighborhood  runs  in  Chicago, 
(orth  By  Northwest"  has  set  an  all- 

le  record  in  the  sub-runs  for  an 
I3M  release.  The  sub-run  grosses 
iere  compiled  after  a  nine-week  run 
the  United  Artists  Theatre  there 

lere  it  rolled  up  over  $262,000  at 
!;  box-office,  making  the  over-all 
i)ss  from  Chicago  over  $666,000. 

renner  Gets  Film 

Joseph  Brenner  Associates  have 
impleted  a  deal  with  producer  Brad 
chols  for  the  national  distribution 
the  feature,  "Street  Fighter."  The 
iture  will  have  its  New  England 
3miere  in  October  at  the  Hiway  and 
verly  Theatres  in  Bridgeport,  Conn. 


They  Came  to  Cardura 


CONTINUED  FROM  PAGE  I 


is  nominating  for  Medals  of  Honor  from  the  ranch  where  the  action  took 
place  across  forty  miles  of  desert  to  base  at  Cordura.  Accompanying  them 
as  a  militai-y  prisoner  is  Rita  Hayworth  as  an  American  expatriate  and 
owner  of  the  ranch  where  she  sheltered  Pancho  Villa  and  his  men.  Al- 
coholic, abusive  and  cynical  she  learns  about  heroism  from  Cooper,  even 
to  the  extent  of  making  the  somewhat  curious  sacrifice  of  giving  her 
body  to  the  most  villainous  of  the  men  in  exchange  for  a  few  hours  of 
safety  for  Cooper. 

At  the  start  of  the  trip  Cooper  has  not  written  the  citations  for  the 
men  and  during  it,  from  some  inner  need  of  his  own,  he  seeks  to  know 
from  them  the  reasons  for  their  impulsive  moments  of  heroism.  None 
can  answer  satisfactorily  but  each  for  his  own  reasons  decides  he  does 
not  want  the  medal,  nor,  after  they  lose  their  horses  to  raiding  Vil- 
listas,  the  hardships  of  the  trip.  All  are  disposed  to  kill  Cooper,  Van 
Heflin  the  most  actively  because  if  he  gets  the  medal  the  resultant  pub- 
licity will  expose  him  as  a  fugitive  murderer  and  it  is  he  to  whom  Miss 
Hayworth  gives  herself  after  she  has  learned  to  admire  Cooper's  courage 
and  spirit  of  self-sacrifice. 

That  the  conclusions  to  the  picture's  stated  thesis— an  examination  of 
the  nature  of  heroism  and  cowardice— are  murky  does  not  detract  from 
the  suspense  of  the  trip  itself.  That  suspense,  drawn  tautly  as  the  men 
turn  against  theii-  leader  and  are  forced  by  him  to  endure  the  tortures 
of  thirst  and  exhaustion  so  that  the  party  may  come  safely  to  Cordura, 
is  in  dramatic  contrast  to  the  picture's  opening.  There,  in  sharp,  swiftly 
drawn  strokes,  Goetz  and  Rossen  paint  an  awesome  picture  of  an  old- 
time  cavalry  charge— a  regiment  in  line  attacking  a  fixed,  if  poorly  de- 
fended, position. 

The  photography  in  Eastmancolor,  stressing  the  raw  reds  and  umbers 
of  the  Mexican  border  country,  is  skillfully  used  to  further  the  story  and 
the  suspense,  as  is  the  score  composed  by  Elie  Siegmester.  Tab  Hunter, 
Richard  Conte,  Michael  Callan  and  Dick  York  are  effective,  and  effective- 
Iv  directed,  as  the  other  four  medal  winners  but  it  is  Miss  Hayworth 
who  easily  takes  the  acting  honors. 

Running  time,  123  minutes.  Adult  classification.  October  release. 

James  D.  Ivers 


375  to  Fete  Soviet 
Premier  Tomorrow 

From  THE  DAILY  Bureau, 
HOLLYWOOD,  Sept.  17.  -  Three 
hundred  and  seventy  five  invited  in- 
dustry guests  and  the  press  will  break 
bread  with  Premier  Khnishchev  at  a 
special  luncheon  Saturday  in  the  Cafe 
de  Paris  on  the  20th-Fox  studio  lot, 
co-hosted  by  Spyros  Skouras  and  Eric 
Johnston. 

The  luncheon  menu  in  the  Cafe 
de  Paris  will  consist  of  shrimp  cock- 
tail, boneless  breast  of  squab  stufFed 
with  wild  rice,  petit  pois,  pearl 
onions,  parisien  potatoes,  supreme  of 
fruit,  coffee  and  white  wine. 

Following  lunch,  which  will  be 
televised  over  KTLA,  Khrushchev  and 
party  will  visit  a  sound  stage  where 
bleachers,  erected  for  the  occasion, 
will  hold  the  press  and  guests  for  a 
glimpse  at  filming  a  sequence  of 
20th's  "Can-Can."  Frank  Sinatra  will 
act  as  master  of  ceremonies  with  a 
Russian  interpreter  at  his  side. 


Pitt.  Gets  Second  New 
Indoor-Outdoor  Unit 

Special  to  THE  DAILY 
PITTSBURGH,  Sept.  17.  -  Pitts- 
burgh's second  new  drive-in  theatre 
has  just  opened  as  the  area's  first  in- 
door-outdoor theatre.  It's  the  Ardmore 
on  Yost  Blvd.,  just  ofl^  Ardmore  Blvd., 
with  room  for  1,200  cars  and  a  10,000 
square  foot  concession  building.  It 
will  be  operated  by  Associated  Drive- 
in  Theatres. 


Para.  Program 


( Continued  from  page  1 ) 
Middle  East  and  elsewhere. 

The  British  program  will  include 
Alfred  Hitchcock's  "No  Bail  for  the 
Judge,"  with  Audrey  Hepburn;  "The 
Stepmother"  and  "A  Child  Is  Wait- 
ing," both  with,  it  is  hoped,  Ingrid 
Bergman;  and  "Night  Without  End," 
a  William  Perlberg  and  George  Sea- 
ton  production,  starring  William 
Holden. 

Detailing  the  resurgence  of  Para- 
mount production,  Patterson  said  "our 
distribution  organization  needs  prod- 
uct and  we  are  looking  for  talent- 
unusual  talent."  He  also  revealed  that 
the  Paramount  story  department  had 
only  recently  closed  three  deals  for 
story  properties  in  this  country  at  an 
aggregate  cost  of  &  65,000 
($202,000). 

"I  shall  be  actively  seeking  as  many 
international  properties  as  I  can,"  he 
added,  "suitable  for  the  motion  pic- 
ture screen  and  no  other  medium." 

Paramount  is  also  interested  in  dis- 
tributing pictures  from  all  sources 
which  may  be  considered  to  have  in- 
ternational quality,  he  said.  Two  Brit- 
ish films  have  been  acquired  for 
world-wide  Paramount  distribution, 
excluding  Britain.  One  of  them  is  Ivan 
Foxwell's  recently  completed  "A 
Touch  of  Larceny." 


Livingstone  Quits 

( Continued  from  page  1 ) 
believed  in  the  trade  that  it  presages 
the  merging  of  the  Warner,  Associated 
British  and  Pathe  distribution  organi- 
zations in  the  United  Kingdom,  with 
Livingstone  becoming  top  executive. 


M-G-M  Signs  Producer 

HOLLYWOOD,  Sept.  l7.  -  Ana- 
tole  de  Grunwald,  one  of  England's 
leading  producers  and  screen  writers, 
has  been  signed  to  a  Metro-Goldwyn- 
Mayer  contract,  it  was  announced  to- 
day by  Sol  C.  Siegel,  vice-president 
in  charge  of  production,  and  joins  the 
studio  organization  after  wiading  up 
his  current  activities  in  London. 


come  on  and 

^^^^0  ^^^^^B  ^^^^^ 

1 


m 


Motion  Picture  Daily 


Friday,  September  18,  IS 


Television  Joday 


Jack  Benny  to  Begin 
10th  Year  Over  CBS 

Jack  Benny  returns  to  the  CBS 
Television  Network  in  a  new  time  pe- 
riod when  "The  Jack  Benny  Program" 
opens  its  10th  season  on  the  network 
Sunday,  Oct.  4.  Starting  on  that  date, 
the  comedy  show  will  be  presented 
from  10:00  to  10:30  P.M.,  EDT,  on 
alternate  Sundays. 

Jacks'  entire  television  gang— Don 
Wilson,  Dennis  Day,  Eddie  "Roches- 
ter" Anderson,  and  the  Sportsmen 
Quartet,  will  join  the  star  as  he 
launches  his  new  season.  Sponsor  is 
Lever  Brothers,  represented  by  the  J. 
Walter  Thompson  Co. 

ABC-TV  Promotes  Three 
To  Vice-President  Posts 

The  promotion  of  three  ABC  Tele- 
vision Network  officers  to  the  position 
of  vice-president  was  announced  yes- 
terday by  Oliver  Treyz,  president. 

Charles  T.  Ayres,  Eastern  sales 
manager,  has  been  appointed  vice- 
president  for  the  Eastern  Division,  TV 
Network  Sales.  Omar  Elder,  Jr.,  gen- 
eral coimsel  for  the  ABC  Television 
Network,  has  been  appointed  vice- 
president  and  general  counsel  for  the 
TV  Network.  Daniel  Melnick,  direc- 
tor of  program  development,  has  be- 
come vice-president  in  charge  of  pro- 
gram development. 


Bert  Parks  New  Host 
Of  'The  Big  Payoff' 

Bert  Parks  becomes  the  new  host, 
joining  Bess  Myerson  as  hostess,  on 
"The  Big  Payoff"  when  the  CBS 
Television  Network's  daytime  audi- 
ence participation  program  unveils  a 
new  format  on  Monday,  Sept.  28 
(Mon.-thru-Fri.,  3:00-3:30  P.M., 
EDT).  In  the  new  concept,  contest- 
ants will  take  part  in  a  guessing  game 
in  which  a  lucky  answer  can  rack  up 
enough  points  to  win  the  "Big  Pay- 
off"—a  mink  coat  and  a  trip  for  two 
to  Europe. 

Three  Couples  Compete 

Three  couples  will  compete  each 
day  and  the  husband-and-wife  team 
with  the  highest  score  after  three 
questions  will  have  a  chance  at  a 
fourth  question  which  can  lead  to  the 
top  prize. 


Five  Stars  Signed  for 
Playhouse's  'Target' 

Ricardo  Montalban,  George  C. 
Scott,  Marisa  Pavan,  Lilane  Monte- 
vecchi  and  guest  Pedro  Armendariz 
have  been  signed  to  star  in  "Target 
for  Three,"  the  suspense  drama  which 
opens  the  fourth  "Playhouse  90"  sea- 
son on  the  CBS  Television  Network 
Thursday,  Oct.  1  (9:30-11:00  P.M., 
EDT). 


Loew^s  Plans 


( Continued  from  page  1 ) 
Theatres'    executives,    intovm  man- 
agers, division  managers,  and  execu- 
tives of  the  distributing  companies. 

Publicity  and  exploitation  cam- 
paigns were  outlined  for  such  films 
as  "It  Started  with  a  Kiss,"  "North 
by  Northwest,"  "Anatomy  of  a  Mur- 
der," "The  Devil's  Disciple,"  "A  Hole 
in  the  Head,"  "But  Not  for  Me,"  and 
"Samson  and  Deblah."  The  session 
was  held  at  the  Loew's  Theatres'  pen- 
thouse. 

Distributor  Representatives 

Present  at  the  meeting  were  Eu- 
gene Picker,  president  of  Loew's 
Theatres,  John  Murphy,  executive 
vice-president,  Leopold  Friedman, 
chairman  of  the  board,  Ernest  Emer- 
ling,  vice-president  in  charge  of  ad- 
vertising and  publicity,  who  acted  as 
chairman,  and  the  following  adver- 
tising, publicity  and  exploitation  rep- 
resentatives from  the  distributing  com- 
panies, who  also  addressed  the  meet- 
ing: 

Robert  Ferguson,  director  of  ad- 
vertising and  publicity,  Columbia; 
Richard  Kahn,  ejcploitation  manager, 
Columbia;  Sidney  Schaefer,  adver- 
tising manager,  Columbia;  Fred  Gold- 
berg, national  director  of  advertising 
and  publicity,  UA;  AI  Fisher,  assist- 


ant exploitation  manager,  UA;  and 
Bemie  Youngstein,  exploitation  de- 
partment, UA. 

Also,  Dan  Terrell,  publicity  direc- 
tor, M-G-M;  Bemie  Serlin,  assistant 
exploitation  manager,  M-G-M  and 
Jerry  Levine,  advertising  manager, 
Paramoimt. 

Also,  Oscar  A.  Doob,  M-G-M  ex- 
ecutive. And  from  Loew's  Theatres: 
Milton  Amswalder,  booker  for  in- 
toMTi  theatres;  Murray  LenekofF,  as- 
sistant to  Eugene  Picker;  Leonard 
Pollack,  purchasing  agent;  "Theo  Jung, 
construction  chief;  John  Kohler,  head 
of  projection  department;  James 
Shanahan,  assistant  advertising  and 
publicity  director;  and  Ted  Arnow, 
Ann  Bontempo,  Henry  Marcus  and 
Paula  Gould  of  Loew's  publicity  and 
advertising  department. 

Loew's  division  managers  present 
included:  James  Bruno,  Bernard 
Zelenko  Jack  Harris,  James  Grady, 
William  Phillips  and  Sol  Levi. 

Loew's  managers  who  attended 
were  Jerry  Blackwell,  Charles  Bums, 
George  Kirby,  Ben  Newman,  Allan 
Isaacs,  Julius  Rubenstein,  Israel  Zat- 
kin,  William  Klenert,  Helen  Lupo, 
Reginald  Dowell,  Robert  Solomon, 
Ines  Groething,  Jack  Blum,  Irving 
Gross,  Howard  Levy,  Maurice  Seid- 
Htz,  Sig  Schwartz,  Harry  Meyer, 
Thomas  Curtin,  Harold  Graff,  Ken- 
neth Holden  and  Jack  Mercer. 

Also,  Clyde  Fuller,  Edward  B  mn- 
ner,  Morris  Tanney,  Robert  Sterrett, 
Albert  Boschi,  Frank  Doherty,  Abe 


Russia  May  Send  Entey  Nqtipnal 
lo  S.  F.  Film  Festival  — — 


Special  to  THE  DAILY 
SAN  FRANCISCO,  Sept.  17.- 
Russia  may  send  an  entry  to  the  third 
San  Francisco  international  film  festi- 
val here  in  November,  it  was  revealed 
today  by  Irving  M.  Levin,  managing 
director  of  the  annual  affair  sponsored 
by  the  city  art  commission. 

After  announcing  15  foreign  nations 
already  having  submitted  feature  pic- 
tures for  competition.  Levin,  just  back 
from  a  month's  trip  iii  Europe,  said 
negotiations  are  underway  with  Rus- 
sia, Denmark  and  Greece,  none  of 
which  have  participated  in  previous 
festivals  here. 

No  U.S.  Majors 

Of  the  15  nations  already  entered 
four  are  Iron  Curtain  countries- 
Hungary,  Czechoslovakia,  Yugoslavia 
and  Poland.  The  remaining  entries  to 
date  are  Mexico,  Holland,  Great  Brit- 
ain, China  ( Hongkong ) ,  Italy,  France, 
Germany,  Japan,  Korea,  Sweden  and 
India. 

While  major  Hollywood  producers 
seem  to  be  sticking  to  their  previous 
refusal  to  enter  the  competition,  Le- 
vin said  several  independent  Ameri- 
can producers  have  offered  films.  He 
recalled  that  Franchot  Tone's  inde- 
pendently produced  "Uncle  Vanya" 
won  an  award  in  the  first  San  Francis- 
co festival  in  1957. 

Levin  said  there  is  an  abundance 
of  short  subjects  with  more  than  20 
from  the  United  States  and  nearly 
that  number  from  abroad.  Entries  from 
foreign  producers  include  Belgium, 
Czechoslovakia,  Denmark,  Finland, 
Great  Britain,  Italy,  Holland  and 
Poland. 


Invitational  Bow  at 
State  for  'Career' 

Paramount's  "Career,"  a  Hal  Wal- 
lis  Production,  will  have  an  invitation- 
al premiere  at  Loew's  State  Theatre 
here,  following  the  run  of  the  current 
film. 

In  addition  to  celebrities  of  the  en- 
tertainment world,  guests  will  include 
prominent  personalities  in  govem- 
ment,  business  and  civic  circles. 


'Men'  to  de  Rochemont 

Louis  de  Rochemont  Associates 
have  been  appointed  to  handle  the 
theatrical  distribution— and  later  non- 
theatrical  circulation— of  "Power 
Among  Men,"  the  first  United  Nation's 
feature  film. 


Albany  V,C,  to  Elect 

ALBANY,  Sept.  16.-The  Variety 
Club  will  elect  a  new  crew  at  a  meet- 
ing here  on  Sept.  28.  The  crew  in 
turn  will  select  officers,  who  take  over 
Oct.  10. 


Pre-Selling 


Levy,  Seymour  Brond,  Joseph  Beck, 
Joseph  McCoy,  Danny  Cohen,  Ben 
Simon,  Dorothy  Solomon,  Al  Weiss, 
Louis  Falk,  Harry  Greenman,  Robert 
Cammann,  Emanuel  Light,  Nathan 
Bemstock,  Leonard  Edwards,  Eric 
Van  Dyck  and  Joseph  Epstein. 


<«TT  STARTED  with  a  Kiss,"  , 
A  farce  comedy  starring  Dei,] 
Reynolds  and  Glenn  Ford,  is-( 
viewed  in  the  Sept.  14  issue  of  "L  , 
A  huge  photo  of  Debbie  Reyi  d 
taken  in  a  gay  mood  apparentl)  { 
spired  by  some  rare  wines  in  a  • 
stocked  cellar  appears  on  the  h 
page  of  the  review.  On  folio  i 
pages  there  are  more  laugh  pro  I 
ing  photos  which  should  urge  r  i 
"Life"  readers  to  see  this  new  M( 
film. 

• 

Shirley  MacLaine,  the  most  v  'l 
ously  original  personality  to  come  u 
of  Hollywood  for  some  time  is  b 
filed  in  the  Sept.  15  issue  of  "LcL 
The  article  by  Eleanor  Harris  i  ll 
lustra  ted  with  full  color  photo:  o 
Shirley  in  many  moods.  In  our  e  n 
ion,  she  so  thoroughly  portrays  i 
character  she  plays  in  each  ono 
her  films  that  you  must  look  cs 
fully  to  be  certain  it's  Shirley 
Laine  you're  watching.  Her  next  ''n 
releases  are  "Career"  and  "Can-C 
• 

A  striking  ad  on  Hecht,  Hill  k 
Lancaster's  "Take  a  Giant  Step"  j 
pears  in  the  September  issue  of  ''i  f 
enteen." 

• 

Claire  Kelly,  MGM's  new  stalt 
who  was  bom  in  California  with  il 
given  name  was  on  the  cover  of  "'  i: 
Week's"  Sept.  13  issue.  The  fact  ii 
she  was  born  in  California  and  1 
lowed  to  use  her  own  name  i  a 
rarity  in  Hollywood. 

• 

Joe  Hyams,  who  has  writter  a 
cover  story  on  this  new  Kelly,  quos 
her  as  saying  on  marriage,  "I'll  nc  i 
marry  an  actor.  An  actor's  more  i- 
terested  in  his  hairdo  than  in  e 
more  important  things  of  life:  I'd 
to  marry  somebody  mature  lik* 
doctor.  After  all  they  have  to  goj 
school  for  eight  years  and  th| 
enough  to  mature  anybody." 

• 

"This  Kind  of  Woman,"  revievd 
by  Florence  Somers  in  the  Sept.  - 
sue  of  "Redbook"  was  made  hi 
New  Yorkers  found  their  town 
location  for  this  Paramount  film  si 
ring    Sophia    Loren,    Tab  Hur. 
George  Sanders  and  Keenan  Wy 
Already-crowded  train  platforms  w 
further  jammed  with  cameras,  lig 
and  production  crews. 

• 

"They    Came    to    Cordura"  il 
"Devils  Disciple"  were  featured  ai 
given  excellent  ratings  in  the  revi 
department  of  "Photoplay's"  Oct. 
sue.  • 

According  to  Richard  Marek  in  I 
Oct.  issue  of  "McCall's."  "Anatci 
of  a  Murder"  sticks  closely  to  t 
Robert  Traver  best  seller  from  whi 
it  has  been  adapted;  and  is  aided  i 
measurably  by  fine  location  phofi 
raphy  (upper  Michigan),  and  a  mu 
cal  score  by  Duke  Ellington. 

Walter  Ha' 


OL.  86,  NO.  57 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  SEPTEMBER  21,  1959 


TEN  CENTS 


DITORIAL- 

dlied  and  ACE 


By  Sherwin  Kane 


AST  week's  convention  in  Cin- 
cinnati of  Allied  States'  three 
jl  Ohio  Valley  units  aired,  as  ex- 
cted,  a  sharply  critical  attitude  to- 
ird  the  American  Congress  of  Ex- 
bitors. 

This  attitude  was  clearly  expressed 
If  the  convention  address  of  Abram 
Myers,  national  Allied  board  chair- 
m  and  general  counsel.  Myers  felt 
liit  all  too  little  has  been  accom- 
)shed  by  ACE  since  its  inception 
!t  November.  He  took  the  position, 
wever,  that  since  a  resuscitation 
I'l  industry  conciliation  appears  to  be 
one  contribution  to  date,  that 
auld  not  be  ignored.  He  recom- 
;nded  that  conciliation  be  given  a 
w  trial  by  hard  pressed,  small  thea- 
!  owners  during  the  next  three 
)nths,  and  that  the  results  be  re- 
rted  to  Allied  organizations  for  ap- 
aisal  at  the  annual  meeting  of  the 
tional  board  in  December. 


iConcurring  with  Myers'  views,  the 
[jncinnati  convention  agreed  to  re- 
tiin  from  overt  action  on  the  sub- 
mit of  ACE  and,  instead,  resolved 
lit  should  there  be  no  improvement 
I  the  accomplishments  of  ACE  dur- 
the  next  three  months,  the  In- 
yina,  Kentucky  and  West  Virginia 
Itlied  units  will  instruct  their  dele- 
tes to  the  national  board  meeting 
I  urge  that  Allied  withdraw  from 
allE. 

jBoth  Myers  and  the  Cincinnati 
(Invention  re-stated  Allied's  intention 

continue  with  its  so-called  "white 
per"  campaign  in  Congressional 
ijas  on  the  grounds  that  nothing 
iw  in  view  will  realize  for  exhibi- 

■s  the  white  paper's  objectives. 


Thus  Allied,  or  an  important  seg- 
ent  of  it,  serves  notice  that  it  pro- 
ses to  give  ACE,  bom  only  last 
Jvember,  three  months  more  in 
lich  to  justify  its  existence  and  Ai- 
d's further  support  of  it. 
Allied,  at  the  same  time,  nonethe- 
i,  re-pledges  its  support  to  a  white 
•per  program  that  already  is  twice 
old  as  ACE,  even  if  we  consider 
ily  its  present  reincarnation,  and 
{Continued  on  page  2) 


ELEV/S/ON  TODAY-page  4 


NTA  Makes  Deal  with  Russians  for     ^-^  Approves 
Exchange  of  TV  Programs  and  Films    Warner -ABPC 

Form  New  U.K. 
Releasing  Co. 

Provides  Streamlined  Unit 
Recjuired  Today,  They  Say 


An  agreement  for  the  exchange  of  both  television  programs  and  motion  pic- 
tures between  the  Soviet  Union  and  National  Telefilm  Associates,  Inc.  has 
just  been  reached  in  Moscow,  it  was  announced  at  the  weekend  by  Oliver  A. 

Unger,  NTA  president,  and  Vernon 
Burns,  vice-president  of  NTA  Inter- 
national and  managing  director  of 
National  Telefilm  Associates,  Inc. 
(UK)  Ltd.  They  said  at  a  press  con- 
ference that  this  is  the  first  compact 
{Continued  on  page  4) 


'Herald'  Meets  Draw 
Biggest  Attendance 

Registration  for  the  third  series  of 
Merchandising  Conferences  sponsored 
by  Motion  Picture  Herald,  which  get 
underway  here  Wednesday  morning, 
continued  to  increase  at  the  weekend 
with  the  number  of  exhibitors  accept- 
ing invitations  to  attend  rising  to 
more  than  twice  that  of  the  second 
Conference  held  last  April. 

In  turn  the  second  Herald  Con- 
ference drew  twice  that  of  the  first, 
held  in  November,  1958,  attesting  to 
the  growth  in  popularity  of  the  meet- 
ings among  exhibitors  and  their  reali- 
zation of  the  value  of  previewing 
( Continued  on  page  4 ) 

Smith  Is  Signed  As 
Assistant  to  Siegel 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  20.-Bernard 
Smith  has  been  signed  by  M-G-M  as 
executive  assistant  to  Sol  C.  Siegel, 
vice-president  in  charge  of  production, 
the  studio  announced  at  the  weekend. 
Smith  assumes  his  new  post  around 
{Continued  on  page  2) 


Safeguards  Set  Up  by 
Anti-Trust  Decisions 

Several  recent  court  decisions 
have  established  the  principles  that 
more  than  just  parallel  action  is 
needed  to  prove  conspiracy  or  vio- 
lation of  the  anti-trust  laws  and  that 
it  is  permissible  in  the  law  for  dis- 
tributors to  act  independently  and 
to  come  to  the  same  business  con- 
clusion, Herman  M.  Levy,  general 
( Continued  on  page  5 ) 


Skouras  Asks  Premier 
For  Open  Soviet  Market 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Sept.  20.  -  Un- 
restricted commercial  exchange  of 
films  between  the  U.S.  and  the  So- 
viet was  urged  upon  Nikita  Khrush- 
chev by  Spyros  P.  Skouras,  co-host 
{Continued  on  page  5) 


By  PETER  BURNUP 

LONDON,  Sept.  20.-The  forma- 
tion of  a  new  distribution  company, 
Warner-Pathe  Distributors,  Ltd.,  was 
announced  at  the  weekend  by  Jack 
L.  Warner,  president  of  Warner 
Bros.,  and  Sir  Philip  Warter,  chair- 
man of  Associated  British  Picture 
Corp.,  Ltd. 

In  their  joint  announcement,  War- 
ner and  Warter  said  that  the  "changing 
phase  through  which  the  industry  is 
now  passing  necessitates  effective  con- 
solidation, wherever  practicable." 

"It  is  felt,"  they  continued,  "that 
the  concentration  of  United  Kingdom 
distribution  of  the  two  companies  into 
one,  compact  organization  is  in  the 
{Continued  on  page  5) 


Academy  Officials  Due  Here  Thursday  to  Discuss 
'60  'Oscar'  Telecast  Sponsorship  with  MP  A  Board 

The  question  of  continued  industry  sponsorship  of  the  annual  Academy 
Awards  telecasts  will  be  discussed  at  a  meeting  of  the  board  of  directors  of 
the  Motion  Picture  Association  here  on  Thursday.  A  group  representing  the 
Academy  and  headed  by  president  B.  B.  Kahane  will  come  here  from  Holly- 
wood to  attend  the  meeting. 

The  industry,  through  the  MPAA,  has  an  option  on  the  1960  Awards  tele- 
cast which,  if  exercised,  would  keep  television's  biggest  audience  attracting 
program  on  a  non-commercial  basis  for  another  year.  However,  exercise  of 
the  option  is  a  moot  question  inasmuch  as  several  members  of  the  MPAA 
board  are  known  to  feel  that  the  cost  of  the  telecast-approximately  $750,000 
—is  excessive. 

There  has  been  considerable  sentiment  among  executives  whose  companies 
foot  the  bill  for  either  demanding  a  far  less  costly  format  or  relinquishing 
industry  sponsorship  of  the  program.  Some  favor  the  idea  of  the  program  being 
offered  to  all  networks  as  a  sustainer  or  public  service  program.  Whether  or 
not  the  Academy  representatives  have  a  drastically  reduced  cost  proposal  to 
broach  is  not  known  here.  It  is  reported,  however,  that  NBC-TV  may  come 
up  with  a  lower  cost  plan. 


Over  100  Exhibitors  To 
Attend  S.LC.  Meeting 

Special  to  THE  DAILY 

SALT  LAKE  CITY,  Sept.  20.-More 
than  100  exhibitors  from  the  Utah,  Ne- 
vada and  Idaho  areas  will  convene  at 
the  Ambassador  Club  here  Tuesda) 
for  the  two-day  fall  meeting  of  the 
Mountain  States  Theatres  Association, 
according  to  president  John  Krier. 

Roy  Cooper  of  San  Francisco,  as- 
sistant president  of  TOA,  will  deliver 
the  keynote  address  at  10:30  A.M. 
The  balance  of  the  day's  program  will 
{Continued  on  page  2) 


Optimism  Is  Keynote  of 
Tri-States  Convention 

Special  to  THE  DAILY 

MEMPHIS,  Sept.  20.-Optimism  is 
the  keynote  of  the  Tri-State  Theatre 
Owners  convention  Tuesday  and 
Wednesday  at  the  Hotel  Chisca  here. 

A.  L.  Royal,  Tri-State  president,  an 
early  arrival  for  the  convention,  said: 
"Theatre  business  over  the  South  gen- 
erally is  the  best  in  eight  years.  It 
{Continued  on  page  2) 


2 


Motion  Picture  Daily 


Monday,  September  21,  ISlI 


PERSDML 
MEIVTIDIV 


TLYA  E.  LOPERT,  president  of  Lo- 
■•-  pert  Fibns,  Inc.,  accompanied  by 
Mrs.  Lopert,  returns  to  New  York 
aboard  the  S.S.  United  States  tomor- 
row, after  an  extended  European  busi- 
ness trip. 

• 

Jerome  Hyams,  vice-president  and 
general  manager  of  Screen  Gems,  left 
here  at  the  weekend  for  Hollywood. 
• 

Robert    Wise,  producer-director, 
was  in  Detroit  at  the  weekend. 
• 

Arthur  Greenblatt,  AUied  Artists 
home  office  sales  executive,  leaves  New 
Y'ork  today  on  a  10-day  business  trip 
which  will  carry  him  to  Atlanta,  New 
Orleans  and  Memphis. 

• 

Robert  Mitchum  is  in  Pittsburgh 
today. 

• 

Ellen  Fogelson,  daughter  of 
David  Fogelson,  secretary  and  gen- 
eral attorney  for  the  Stanley  Warner 
Corp.  and  a  member  of  the  firm  of 
Schwartz  and  Frohlich,  attorneys,  was 
married  yesterday  afternoon  to  Ar- 
thur Lawrence  Liman  in  the  Ter- 
race Room  of  the  Plaza  Hotel  here. 
• 

Leonard  Anderson,  president  of 
Leonard  Anderson  Associates,  leaves 
here  today  for  the  Midwest. 

• 

Joseph  L.  Mankiewicz  returned  to 
London  from  New  York  at  the  week- 
end. 

• 

Raoul  Levy,  producer,  arrives  in 
New  York  today  from  Paris 
• 

Dave  Emanuel,  president  of  Gov- 
ernor Films,  leaves  here  today  for  Chi- 
cago, Pittsburgh,  Cincinnati  and  De- 
troit. 

• 

Ralph  Martin,  of  Seventeen  Mag- 
azine, returns  here  today  from  Eu- 
rope. 


Bull"' 

MR.  HOLLYWOOD 
MOVIE  BEE 
TRAILER 

Contact  your  local 

NATIONAL  SCREEN  SERVICE 
EXCHANGE 


Want  Ike,  Khrushchev 
To  See  'On  the  Beach' 

From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  20.-Top-lev- 
el  political,  military  and  diplomatic 
leaders  and  members  of  the  Washing- 
ton press  who  have  attended  special 
screenings  of  Stanley  Kramer's  "On 
the  Beach"  in  the  nation's  capital  are 
hoping  that  President  Eisenhower 
will  find  time  to  view  the  United  Ar- 
tists release  with  Premier  Khrush- 
chev before  the  Russian  leader  leaves 
for  Moscow,  according  to  Jay  Car- 
mody,  drama  editor  of  "The  Evening 
Star." 

Carmody  stated  that  "The  schedule 
of  the  two  heads  of  state  is  already 
overcrowded,  but  the  right  to  dream  is 
not  thereby  abrogated  so  far  as  Kra- 
mer and  those  who  have  seen  the  pic- 
ture are  concerned." 


Xordura'  Will  Open  at 
Criterion  Here  Oct.  21 

The  Broadway  engagement  of 
"They  Came  to  Cordura,"  a  William 
Goetz  Production  for  Columbia  re- 
lease, has  been  awarded  to  the  Cri- 
terion Theatre,  it  was  announced  at 
the  weekend  by  Rube  Jackter,  Colum- 
bia vice-president  and  general  sales 
manager.  The  film  will  have  a  gala 
benefit  premiere  on  Wednesday  eve- 
ning, Oct.  21. 

The  benefit  opening  will  be  spon- 
sored by  the  Lila  Motley  Cancer 
Foundation  with  proceeds  going  to 
the  Radiation  PavilUon  of  New  York 
University's  Bellevue  Medical  Center. 

"They  Came  to  Cordura"  will  have 
twin  American  premieres  at  the  State- 
Lake  Theatre  in  Chicago  and  the  St. 
Francis  Theatre  in  San  Francisco  on 
Oct.  L 


Sah  Lake  City 

(Continued  from  page  1) 
include  a  luncheon  meeting  and  an 
afternoon  session  devoted  to  adver- 
tising, equipment  and  product. 

Krier  said  that  a  panel  will  lead  a 
discussion  on  newspaper,  radio  and 
television  advertising;  concession  and 
theatre  equipment  spokesmen  will  dis- 
cuss new  equipment  and  techniques 
in  theatre  operation;  and  the  branch 
manager  of  each  film  company  will 
discuss  his  company's  product. 

In  the  evening,  a  special  preview 
screening  has  been  arranged  for  Uni- 
versal's  "Pillow  Talk." 

Krier  said  that  Wednesday  will  be 
devoted  to  "all  fun"  with  a  golf 
tournament  during  the  day  and  a  cock- 
tail and  dinner  party  in  the  evening. 

Rank  Closing  Offices 

The  J.  Arthur  Rank  Organization, 
Inc.  will  officially  close  its  offices 
here  at  729  Seventh  Ave.  on  Friday. 


Jackter  on  Coast  for 
Week  of  Conferences 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Sept.  20.  -  Rube 
Jackter,  Columbia  Pictures  vice-pres- 
ident and  general  sales  manager,  ar- 
rives here  tomorrow  for  a  week  of 
conferences  with  studio  executives  on 
forthcoming  product. 

Jackter  will  discuss  release  plans 
on  the  following  films  slated  for  re- 
lease before  the  end  of  the  year: 
Samuel  Fuller's  "The  Crimson  Ki- 
mono," Highroad's  "The  Mouse  that 
Roared,"  Fred  Kohbnar's  "The  Last 
Angry  Man,"  Charles  Schneer's  "Bat- 
tle of  the  Coral  Sea,"  Hammer's 
"Yesterday's  Enemy,"  Thunderbird's 
"Edge  of  Eternity,"  "The  Warrior 
and  the  Slave  Girl,"  UPA's  "1001 
Arabian  Nights,"  and  Sam  Katzman's 
"The  Flying  Fontaines." 

He  will  also  look  at  footage  from 
the  following  films  currently  before 
the  cameras  or  recently  completed: 
William  Goetz'  "The  Franz  Liszt 
Story"  and  "The  Mountain  Road," 
Ansark-Sidney's  "Who  Was  That 
Lady?",  Drexel's  "Because  They're 
Young,"  Philip  Waxman's  "The  Gene 
Krupa  Story,"  and  Louis  de  Roche- 
mont's  "Man  on  a  String." 

Following  the  conferences  here, 
the  general  sales  manager  will  visit 
San  Francisco,  Seattle,  Salt  Lake  City 
and  Denver,  highlighting  Colum- 
bia's "Salute  to  the  President"  sales 
drive  honoring  A.  Schneider.  Jackter 
will  meet  with  exhibitors  and  Colum- 
bia branch  personnel  on  the  mer- 
chandising of  the  company's  out- 
standing current  and  forthcoming  re- 
lease program. 


EDITOR!  A 


MGM  Appoints  Smith 

( Continued  from  page  1 ) 
Jan.  1,  following  completion  of  pres- 
ent commitments,  and  it  is  contem- 
plated that  he  will  be  assigned  to 
production  duties  in  addition  to  acting 
as  assistant  to  Siegel. 

Currently  producing  "Ehner  Gan- 
try," Smith  has  been  connected  for 
several  years  in  executive  capacities 
with  Hecht-Hill-Lancaster. 

Siegel  stated  Smith's  appointment 
would  not  afi^ect  the  status  of  the 
M-G-M  story  department  with  Mar- 
jorie  Thorson  as  studio  story  editor 
and  Olin  Clark  as  eastern  story  editor. 


Tri-States  Convention 

[Continued  from  page  1) 
is  reported  better  than  any  time  since 
the  advent  of  television." 

The  50th  annual  convention  will 
hear  Mayor-elect  Henry  Loeb  of 
Memphis  and  Bruce  Young,  United 
Theatres  city  manager  at  Pine  Bluff, 
Ark.,  as  speakers.  There  will  be  a  boat 
ride  on  the  Mississippi  for  delegates. 


( Continued  from  page  1 )  ! 
which  has  yet  to  achieve  a  siml 
thing  for  small  exhibitors. 

It  cannot  even  boast  that  it  h 
revived  and  rejuvenated  a  system 
conciliating  urgent   exhibitor  rep 
sentations  for  business  aid. 

In  fact,  it  has  been  explici 
branded  by  a  Senate  committee 
comprising  allegations  too  similar 
those  heard  and  by-passed  by  t 
Senate  small  business  subcommittee 
1955  to  warrant  new  hearings  duri 
the  session  of  Congress  just  ended. 

What  this  background  of  the  / 
lied  white  paper  campaign  holds  i 
the  way  of  promise  of  future  assi; 
ance  to  exhibitors  that  makes  it  mo 
to  be  relied  upon  than  ACE  is  som 
thing  that  is  certain  to  puzzle  mo 
than  a  few  exhibitors. 


Miller  Elected  V-P 
Of  Claughton  Companj 

Special  to  THE  DAILY 
MIAMI,  Fla.,  Sept.  20.-Curtis  i; 
Miller  was  elected  vice-president  < 
the  Claughton  Company  at  a  recef 
meeting  of  the  board  of  directors, 
was  announced  today  by  Lilhan  (j 
Claughton,  president  of  the  firm.  Til 
Claughton  Company  is  the  managt 
ment  company  for  all  of  the  Claughta 
enterprises,  including  Claughton  Tho 
atres,  Claughton  Hotels,  the  Silvo 
Sands  Oceanfront  Motel,  Burlingam 
Company  and  various  other  interest, 
Miller  has  been  with  the  Claughto 
firm  for  over  14  years.  For  nine  year 
he  was  general  manager  of  the  coral 
pany's  theatres  in  the  Tampa-Sf 
Petersburg  area,  with  headquarters  i 
Tampa,  where  he  was  active  in  Lion 
Club  and  Advertising  Club  affairs 
For  the  past  five  years  he  has  bee! 
supervisor  and  advertising-pubfic  re 
lations  director  of  their  theatres  il 
the  Greater  Miami  area. 


Five  Exhibitors  Active 
In  TOA  Here  This  Week 

Five  exhibitors  active  in  Theatre 
Owners  of  America  will  be  in  New 
York  this  week  on  personal  business; 
They  are  George  G.  Kerasotes  ol 
Springfield,  III,  TOA  president;  Al-i 
bert  M.  Pickus  of  Stratford,  Conn., 
TOA  executive  committee  chairman; 
Myron  N.  Blank,  of  Des  Moines,  past- 
president  of  TOA;  Harold  Field  of  St. 
Louis  Park,  Minn.,  member  of  TOA's 
executive  committee,  and  David  Jones 
of  Springfield,  III,  TOA  committee- 
man. 

Blank  and  Jones  will  be  accompa-; 
nied  by  their  wives.  The  Blanks,  Ke- 
rasotes and  Pickus  will  stay  at  thel 
Sherry  Netherlands  Hotel;  Field  ati 
the  Manhattan,  and  Mr.  and  Mrs.l 
Jones  at  the  Edison. 


class 


From  the  heart  of  America...  - 

f«/  THAT BVm  Bin 


1802  WYANDOTTE  ST. 


KANSAS  CITY  8.  MISSOURI       PHONE  HArrison  1-5981 


"MR.   HOLLYWOOD  MOVIE  BEE  TRAILER  AVAIL'^BLE" 

"We  are  sure  the  membership  of  UTO  is  interested 
in  the  production  of  the   'Mr.  Hollywood  Movie  Bee 
Trailer'  which  was  started  during  SHOW-A-RAMA  and 
is  now  available  to  anyone  interested.     We  have 
seen  this  trailer  here  in  Kansas  City,  and  it  is 
a  terrific  production  in  color  and  does  a  very 
fine  job  in  building  up  interest  in  forthcoming 
product  from  Hollywood.     This  trailer  itself 
costs  $10.00,  and  it  is  so  designed  that  you 
should  add  eight  or  ten  trailerettes  to  it 
which  we  understand  cost  90<;i  a  piece.  These 
trailerettes  should  cover  the  stars  and  the 
names  of  forthcoming  major  attractions  from 
Hollywood  studios. 

This  trailer  has  been  used  by  quite  a  number  of 
people  who  are  using  the   'Mr.  Hollywood  Movie 
Bee'  campaign  and  everyone  has  been  extremely 
enthusiastic  about  the  comment  which  is  forth- 
coming from  the  audience  after  they  see  the 
trailer.     It  has  such  a  terrific  impact  upon 
the  audience  that  we  can  heartily  recommend  it 
to  any  member  of  UTO  and  same  may  be  ordered 
direct  through  your  National  Screen  Service 
Branch, 

If  you  don't  want  to  use  this  in  the  Drive-In, 
buy  it  now  and  use  it  for  opening  your  downtown 
theatre  this  fall.     It  is  one  of  the  finest 
trailers  you  will  ever  have  on  your  screen  to 
sell  your  coming  attractions.     ORDER  ONE  TODAY 
ORDER  BLANK  ENCLOSED". 

BEVERLY  MILLER, 
PRESIDENT 


Thank  you  U.T.O.!...  They're  really  buzzin'  out  all 
over  about  a  humdinger  of  a  business  -  booster  ! 


mmmv^Qcie^  service 

\_J  ppizf  B/tsr  Of  me  woasmy 


Motion  Picture  Daily 


Monday,  September  21,  ]|( 


Teleoision  Todau 


NTA  files  fcc  Brief      Russian  Deal 

On  Option  Time  Rules 


From  THE  DAILY  Bureau 
WASHINGTON,  D.  C,  Sept.  20.- 
A  brief  asking  for  the  adoption  forth- 
with of  the  Federal  Communication 
Commission's  proposed  option  time 
rule,  amended  to  make  a  half-hour  of 
option  time  available  in  each  broad- 
cast day  segment  to  independent  pro- 
gram supphers,  has  been  filed  with 
the  FCC  by  National  Telefilm  Associ- 
ates, Inc.,  Ely  A.  Landau,  chairman 
of  the  board,  announced  at  the  week- 
end. 

The  amendment,  proposed  in  Au- 
gust by  NTA,  would  enable  program 
suppliers,  other  than  the  existing  three 
interconnected  networks,  to  enter  op- 
tion time  agreements  with  television 
stations  throughout  the  country. 

Offer  Alternative 

Should  the  Commission  not  be  sat- 
isfied that  such  action  be  adopted  on 
the  basis  of  the  present  record,  then 
the  NTA,  in  the  alternative,  asked  the 
Commission  for  a  hearing,  at  which  a 
full  factual  submission  could  be  made, 
or  for  an  oral  argument,  which  would 
provide  an  opportunity  for  questions 
clarifying  answers  and  a  further  test- 
ing of  NTA's  stand. 

Failure  to  extend  option  time  rights 
to  other  program  sources  the  brief 
asserts,  will  perpetuate  existing 
monopolies. 

SMPTE  Sets  Sessions  on 
Equipment,  Practices 

Two  sessions  on  television  equip- 
ment and  practices  are  expected  to  be 
liighlights  of  the  86th  semi-annual 
convention  of  the  Society  of  Motion 
Picture  and  Television  Engineers,  Oct. 
5-9,  at  the  Statler  Hilton  Hotel  here, 
according  to  Dr.  J.  Paul  Weiss,  duFont 
Photo  Products  Division,  Parlin,  N.J., 
convention  program  chairman. 

The  two  sessions  will  take  place  on 
Oct.  8,  the  fourth  day  of  the  conven- 
tion. 


Swezey  Resigns  Post 

NEW  ORLEANS,  Sept.  20.-Rob- 
ert  D.  Swezey  has  resigned  as  ex- 
ecutive vice-president  and  general 
manager  of  WDSU  Broadcasting 
Corp.,  here  as  of  Jan.  1,  on  which 
date  Louis  Read,  vice-president  and 
commercial  manager  of  the  television 
and  radio  broadcasting  firm  will  take 
Swezeys'  place.  Edgar  B.  Stern,  pres- 
ident, said  that  Swezey  would  con- 
tinue as  a  vice-president  and  direc- 
tor of  the  corporation  and  of  the 
Modem  Broadcasting  Co.,  which  op- 
erates WAFB-TV  in  Baton  Rouge, 
La.,  in  which  WDSU  has  a  majority 
interest.  Swezey  said  he  decided  to 
reduce  hi.s  WDSU  activities  in  order 
to  pursue  other  interests. 


(Continued  from  page  1) 
of  its  kind  in  the  tele\dsion  industry, 
as  well  as  the  first  in  the  motion  pic- 
ture field  between  the  U.S.S.R.  and 
an  individual  American  company. 

Does  Not  Cover  TV 

While  the  Soviet  Union  and  the 
Motion  Picture  E.xport  Association 
have  had  a  long-standing  contract 
providing  for  the  exchange  of  films 
for  theatrical  distribution,  the  MPEA 
is  an  industrywide  group,  and  its  ar- 
rangement does  not  apply  in  any 
way  to  television,  the  NTA  executives 
pointed  out. 

The  NTA-U.S.S.R.  arrangement 
provides  for  the  distribution  of  Amer- 
ican films  and  programs  in  Russia 
and  Russian  films  in  this  coimtry  on 
television  and  in  theatres.  The  com- 
pact is  in  the  form  of  a  letter  of  in- 
tent between  NTA  and  the  All-Union 
Corporation  for  the  Export  and  Im- 
port of  Films  (  Sovexportfihn ) .  It  was 
negotiated  by  Bums  and  Alexander 
N.  Davydow,  president  of  Sove.xport- 
film,  and  A.  G.  Makarova,  acting  head 
of  the  Sovexportfilm  American  and 
English  Departments  in  Moscow. 

Will  Screen  Pictures 

The  letter  provides  that  in  accord- 
ance u'ith  the  two  organizations'  de- 
sire to  institute  reciprocal  trade  in 
films  for  both  television  and  theatres, 
each  will  screen  pictures  controlled 
by  the  other.  The  Russian  films  are 
to  be  screened  in  New  York  or  Los 
Angeles  and  the  NTA  properties  in 
Moscow.  Terms  goveming  each  trans- 
action are  then  to  be  individually 
negotiated. 

Unger,  commenting  on  the  success- 
ful conclusion  of  months  of  nego- 
tiations, said,  "Many  companies  in 
our  field  have  endeavored  to  reach 
an  agreement  with  the  Soviet  Union 
for  a  cultural  exchange  film  program. 
NTA  is  delighted  to  be  the  first  to 
set  a  firm  working  arrangement  with 
the  Soviet  film  officials.  Plans  are 
now  proceeding  to  implement  the 
screening  procedures  provided  for  and 
we  hope  to  effect  our  first  exchanges 
N'ery  shortly." 


FitzSimmons  Named 

HOLLYWOOD,  Sept.  20.-Filmas- 
ter  president  Robert  W.  Stabler  has 
named  William  H.  FitzSimmons  vice- 
president  of  Filmercial  Productions, 
Filmaster's  commercial  division,  to 
replace  James  H.  Chapin,  who  re- 
cently resigned.  In  announcing  Fitz- 
Simmons' appointment.  Stabler  re- 
vealed the  reorganization  of  Filmer- 
cial, which  will  result  in  a  sizeable 
increase  in  manpower  and  facilities. 


AB-PT  Buys  Interesf 
In  Costa  Rka  Siation 

American  Broadcasting-Paramount 
Theatres,  Inc.,  has  purchased  a  minor- 
ity interest  in  Televisora  de  Costa 
Rica,  Ltda.,  San  Jose,  Costa  Rica,  it 
was  announced  jointly  at  the  week- 
end by  Leonard  H.  Goldenson,  presi- 
dent of  AB-PT,  and  Rene  Picado  and 
Carlos  M.  Reyes,  co-owners  and  man- 
agers of  the  station. 

Televisora  de  Costa  Rica,  Channel 
7,  scheduled  to  go  on  the  air  in  De- 
cember, will  be  Costa  Rica's  first  tele- 
vision station.  Situated  in  San  Jose, 
the  capital  city,  it  will  have  its  trans- 
mitter atop  a  6,000-foot  mountain  six 
miles  from  the  city,  affording  virtualh" 
complete  coverage  of  the  entire  coun- 
try. 

Goldenson  said  the  purchase  "is  an- 
other step  in  AB-PT's  continuing  pro- 
gram of  aiding,  by  investment,  and  the 
furnishing  of  technical  and  adminis- 
trative assistance,  in  the  development 
of  television  in  fast-growing  foreign 
markets."  AB-PT  recently  acquired  a 
minority  interest  in  News  Limited  of 
Australia  and  its  TV  station  in  Ade- 
laide, NWS-TV. 


'Summer'  to  Open  7th 
U.S.  Steel  Hour  Year 

The  U.  S.  Steel  Hour  will  inaugu- 
rate its  seventh  year  on  television 
with  "Rachel's  Summer,"  co-starring 
Martha  Scott  and  Patty  McCormack, 
On  Wednesday,  Oct.  7,  at  10:00 
P.M.,  EDT,  ^^a  Channel  2.  The  "live" 
drama,  about  a  young  girl  who  be- 
comes the  victim  of  gossip,  was 
adapted  by  Ron  Sproat  from  a  short 
story  by  Charles  Jackson. 

"Rachel's  Summer"  will  be  di- 
rected by  Daniel  Petrie.  The  Steel 
Hour  is  produced  by  The  Theatre 
Guild;  George  Kondolf  is  executi\e 
producer. 

Joins  Lawrence  Staff 

Barbara  Lane  has  been  appointed 
production  supervisor  for  Robert 
Lawrence  Productions  here,  it  was 
announced  by  Lou  Mucciolo,  vice- 
president  for  production.  Miss  Lane, 
formerly  with  Elliot-Unger-Elliott  and 
UPA,  becomes  the  sixth  in  a  staff  of 
supervisors  who  act  as  haison  with 
advertising  agencies  in  the  filming  of 
television  commercials.  Because  of 
her  experience,  she  will  be  one  of  the 
staff  members  to  supervise  videotape 
productions  when  tape  facilities  are 
installed  by  RLP. 

Bell  Shows  Paintings 

Ulric  Bell,  of  the  20tl-i  Century-Fox 
advertising  and  pubhcity  department, 
is  having  a  one-man  show  of  his  paint- 
ings and  sketches  at  the  Barbizon  Ho- 
tel here.  The  show  runs  through 
Sept.  30. 


Hudson  Meeting  Writti 
On  Train  for  'Talk' 

Special  to  THE  DAILY 
CHICAGO,  Sept.  20.  -  Rock  B  . 
son,  star  of  Universal's  "Pillow  Tal" 
will  hold  an  rmusual  all-day  "p . 
man  press    conference"   aboard  . 
20th  Century  Limited  tomorrow- 
its  way  from  here  to  New  York  C 
Hudson  is  going  to  Manhattan  fr 
week  of  press  and  promotion  acti\  i 
on  the  film. 

Entraining  with  him  tomorrow 
the  Century  for  additional  intervi^ 
enroute  are  motion  picture  wri 
and  editors  from  Chicago,  Detr 
Cleveland,  Minneapolis,  St.  Paul  ; 
Milwaukee,  in  all  of  which  ci 
early  Ocober  dates  on  "Pillow  Ta 
have  been  set.  Hudson  is  accr 
panied  by  U-I  studio  publicity  dii 
tor  Jack  Diamond  while  the  pi 
contingent  interviewing  him  is 
ing  coordinated  by  Ben  Katz,  U 
versal's  Midwestern  advertising  <- 
publicity  director. 

Enroute  to  New  York 

The  Midwest  contingent  will  , 
joined  in  New  York  by  more  tY 
two  dozen  motion  picture  writ 
and  editors  from  BufFalo,  Albai 
Hartford,  Boston,  Pittsburgh,  Phi 
delphia,  Washington  and  Chariot 
All  these  cities  also  have  earlv  da 
on  "Pillow  Talk." 

The  entire  press  group  augment 
by  New  York  film  writers  and  crit 
will  attend  the  invitational  press  pi 
view  of  "Pillow  Talk"  at  the  RK 
86th  Street  Theatre  in  New  Yo 
Tuesdaly  evening. 

Close  Phila.  Theatre 
For  Major  Renovation  t 

Special  to  THE  DAILY  I 

PHILADELPHIA,  Sept.  20.  -  T) 
Stanley  Theatre  here  will  close  ter 
porarily  tonight  for  a  complete  r 
novation  and  redecorating  project, 
was  announced  by  Frank  J.  Dam 
of  Stanley  Warner  Theatres.  Tl 
alterations  planned  are  budgeted  : 
500,000  and  will  include  new  seatin 
with  wide  spacing  between  rows; 
new  wide  screen  and  sound  equij 
ment;  and  a  new  airconditioning  s\'; 
tem. 

The   circuit   will   make   the  ne> 
Stanley  its  flagship  here.  The  theatr " 
is  38  years  old.  ;  j| 

'Herald'  Meets  Draw  & 

(Continued  from  page  1) 
product  and  formulating  promotionE  ^ 
ideas  to  be  used  in  their  theatres.  || 

Exhibitors  from  the  U.S.  and  Caq  ^ 
ada  representing  36  circuits  will  pal  ^ 
ticipate   in   the   Conferences,  whicj 
extend    through    Friday  afternoon 
Delegates  will  come  from  all  section 
of  the  country. 

Product  to  be  screened  and  disi 
cussed  includes  Warner  Bros.'  "Th( 
Miracle,"  Paramount's  "But  Not  foi 
Me,"  Columbia's  "Yesterday's  Enemy,' 
20th  Century-Fox's  "The  Best  d 
Everything,"  Universal's  "Pillow  Talk' 
and  United  Artists'  "Odds  Against  To- 
morrow." 


w 

onday,  September  21,  1959 


Motion  Picture  Daily 


5 


Safeguards 


( Continued  from  page  1 ) 
unsel  for  Theatre  Owners  of  Amer- 
i,  states  in  an  induustry  case  digest 
I  eased  at  the  weekend. 
Le\y  discusses  in  detail  court  find- 
in  the  recent  suit  of  Lawlor  and 
ntzer     against     National  Screen 
rvice  Corp.  and  cites  other  cases 
support  of  his  point.  "This  prin- 
)le  in  industry  case  law,"  he  de- 
;res,    "seems    clearly  established: 
.tributors,     acting  independently, 
d  from  business  motives  need  not 
anxious  nor  frightened  if  they  all 
lividually  approach  a  problem  in 
\i  same  way  and  obtain  the  same 
lult.  This  is  so  whether  it  concerns 
Tjferring   one   theatre   for  product 
.3r   another  —  without  competitive 
■Iding   or   competitive  negotiation; 

to  go  to  a  major  field,  selecting 
;atres,  instead  of  television,  as  out- 
)s  for  pictures." 

Protects  Distributors 

Levy  comments  further  that  the 
w  protects  the  distributors  in  the 
ids  mentioned  if  they  wish  to  take 
j  vantage  of  the  law.  It  is  time  for 
l;m  to  recognize  that  sound  busi- 
5i>s  reasons  must  guide  them  to  the 
btection  of  individual  exhibitors, 
.)i  to  the  protection  of  all  exhibi- 
ts. Fear,  lack  of  courage,  and  the 
sire  for  perhaps  a  temporary  mone- 
oy  gain  lead  only  to  the  path  of 
ist  resistance,  and  retard  progress 
r\  preservation." 

!;[n  the  NSS  case,  Levy  points  out, 
li:  plaintiff  sued  that  company  and 

!  eight  major  distributors  alleging 

it  the  exclusive  licenses  granted 
the  distributors  to  NSS  for  the 

nufacture  and  distribution  of 
Indard  accessories  were  invalid  on 

!  basis  of  violation  of  the  anti- 

st  laws. 

''The  court  ruled,  among  other 
''ngs,  that  the  plaintiffs  failed  to 
j  )ve  a  conspiracy  either  by  express 
reement  or  by  parallel  action.  It 
'md  instead  the  distributors  had 
'ed  independently  in  Ucensing  NSS 
perform  the  manufacturing  and 
'tributing  of  the  standard  accesso- 

s  phase  of  the  business. 

ii   

-G-M  Sales  Office  Is 
Jiaugurated  in  Iran 

i  vietro  -  Goldwyn  -  Mayer  Interna- 
i  Inc.,  has  opened  a  new  sales  and 
j  tribution  office  in  Iran  with  N.  G. 
j  )shi  as  manager,  president  Morton 
I  Spring  announced  here  at  the 
[  ekend. 

'  Moshi  will  headquarter  in  Teheran. 
^  5  career  with  M-G-M  includes  posts 
;  Iraq  and  in  Israel. 


iUnter  Begins  Tour 

\  \nother  "Pillow  Talk"  personality 
-ik  to  the  road  over  the  weekend 
jcn  producer  Ross  Hunter  came 
;  -e  from  Holl)'wood  to  launch  a  pre- 

sase  publicity  and  promotion  tour 
the  film.  Hunter,  who  produced 
■!  UI-Arwin  production  with  Martin 

ilcher,  has  been  set  to   cover  a 


jy  Course  on  Movies 
Slated  on  Channel  7  7 

The  Museum  of  Modern  Art,  in  as- 
sociation with  the  Regents  Education- 
al Television  Project,  will  present 
"The  American  Film:  An  Introduc- 
tion," a  series  of  12  half-hour  pro- 
grams on  WPIX-T\',  Channel  11, 
Tuesday  at  2:00  P.M.,  beginning  this 
week.  Richard  Griffith,  curator  of  the 
Museum's  film  library,  planned  and 
will  narrate  the  series,  the  first  edu- 
cational TV  course  on  the  history  of 
the  film.  Margery  Stern  is  producer 
and  Lee  Polk  director  for  the  Regents. 

Popular  Art  Form 

Based  on  the  Museum's  film  cata- 
log, which  can  serve  as  a  study  guide, 
"The  American  Film"  will  investigate 
the  movie  from  its  inception  as  a  sci- 
entific toy  to  its  status  as  the  most 
popular  art  form  of  the  20th  century. 
Among  guests  to  appear  during  the 
series  are  Lillian  Gish,  who  will  dis- 
cuss the  work  of  D.  W.  Griffith,  au- 
thor-distributor Arthur  Mayer,  Harold 
Lloyd  and  Mrs.  Robert  Flaherty.  Film 
clips  will  be  used  extensively. 


Khrushchev  Lunch 

{Continued  from  page  1) 
with  Eric  Johnston  and  Buddy  Adler, 
at  the  luncheon  for  the  Red  Premier 
at  the  20th  Century-Fox  studio  here 
yesterday. 

Skouras  said  that  during  his  visit 
to  Moscow  this  summer,  Russians  of 
all  descriptions  told  him  how  much 
they  desired  to  see  American  motion 
pictures.  He  said  the  right  to  sell 
films  in  the  Soviet  to  the  extent  of 
the  market's  requirements  should  be 
extended  to  all  American  producers 
and  intimated  that  pennission  should 
be  granted  to  American  companies  to 
open  up  their  own  distribution 
branches  throughout  the  Soviet,  as 
they  do  in  other  nations  throughout 
the  world. 

He  pointed  out  that  there  are  no 
restrictions  against  the  importation 
of  Russian  films  to  America  and  the 
Soviet  is  free  to  send  in  as  many 
as  the  market  will  absorb. 

UA,  Eumig  Cameras 
Set  'Country'  Tie-up 

United  Artists  and  Eumig  Movie 
Cameras  have  set  a  national  promo- 
tion for  D.R.M.'s  "The  Wonderful 
Country,"  starring  Robert  Mitchum 
and  Julie  London,  keyed  to  more  than 
200  regional  bookings  throughout  the 
country  late  this  month  and  early 
October. 

Full-page  ads  featuring  Miss  Lon- 
don, with  full  picture  credits  for  the 
UA  release,  will  appear  in  leading 
camera  magazines  beginning  this 
month.  In  addition,  three  different 
types  of  window  displays  plugging 
the  film  have  been  prepared  for  de- 
partment stores  and  retail  outlets. 

number  of  major  situations  within  the 
ne.xt  fortnight  doing  press,  radio  and 
T\''  interviews. 


Warner-ABPC 

( Continued  from  page  1 ) 
best  interest  not  only  of  both  compa- 
nies but  also  of  the  industry  gener- 
ally." 

The  two  expressed  the  view  that  the 
amalgamation  would  lead  to  increased 
British  production  inasmuch  as  they 
feel  the  closer  working  arrangement 
between  the  two  organizations  in  the 
distribution  field  will  be  a  great  in- 
ducement to  Warners  to  participate 
more  fully  witli  A.B.P.C.  in  joint 
production  at  the  Elstree  studio. 

Full  Production  Program 

The  full  production  program  of 
Warner  Bros.  Burbank  studio  and  of 
A.B.P.C.'s  Elstree  studio  will  be  dis- 
tributed by  the  new  Warner-Pathe  dis- 
tributors here. 

Steve  Broidy,  president  of  Allied 
Artists,  which  has  a  contract  for  the 
distribution  of  its  product  in  the 
United  Kingdom  by  A.B.P.C,  has 
signified  its  wholehearted  support  of 
the  new  arrangements  for  handling 
A-A's  product  here,  it  was  stated. 

Livingstone  Heads  Sales 

\Varter  is  chairman  of  the  new  com- 
pany; Louis  Lewis  is  managing  direc- 
tor, and  they,  with  D.  J.  Goodlatte 
and  Arthur  Abeles  comprise  its  board 
of  directors.  Percy  Livingstone,  who 
resigned  yesterday  from  20th  Century- 
Fox,  Ltd.,  becomes  general  sales  man- 
ager of  the  new  company. 

In  a  separate  armouncement, 
A.B.P.C.  states  that  Mac  Gregor  Scott 
has  been  appointed  managing  director 
of  Associated  British-Pathe,  Ltd., 
which  previously  handled  all  of  the 
corporation's  product. 

Handle  Overseas  Sales 

The  understanding  is  that  A.B.- 
Patlie,  in  addition  to  production  of  the 
Pathe  newsreel,  has  an  expanding  busi- 
ness in  the  production  of  television 
commercials  and  industrial  films.  In 


Kodak  Education  Aids 
Total  Over  $600,000 

Special  to  THE  DAILY 
ROCHESTER,  N.Y.,  Sept.  20.  - 
Aid  -  to  -  education  contributions 
amounting  to  more  than  $600,000 
were  armounced  by  the  Eastman 
Kodak  Company  recenty.  Under  the 
company's  program  this  year,  75  di- 
rect grants  and  44  fellowships  were 
awarded  American  colleges  and  tini- 
versities. 

During  the  past  five  years,  Kodak's 
total  expenditures  under  the  plan  have 
amounted  to  more  than  $3,000,000. 
"We  look  upon  this  program  as  an 
investment  in  the  future  of  American 
education— an  investment  which  wiU 
continue  to  benefit  the  company  as 
well  as  the  nation,"  stated  Thomas 
J.  Hargrave,  chairman,  and  Albert 
K.  Chapman,  president. 

Eva  Marie  Saint  Gets 
Top  Role  in  'Exodus' 

Eva  Maria  Saint  has  been  signed 
by  Otto  Preminger  for  the  leading 
female  role  in  his  film  version  of  the 
best-seller  novel,  "Exodus." 

Signing  of  Miss  Saint  to  play  the 
role  of  the  American  nurse,  Kitty 
Fremont,  marks  the  third  important 
casting  announcement  by  the  produc- 
er for  his  production,  which  will  get 
underway  next  spring  in  Israel.  Other 
casting  set  for  the  United  Artists  re- 
lease is  that  of  Paul  Newman,  who 
will  play  Ari  Ben  Canaan,  the  Israeli 
freedom-fighter,  and  Timmy  Evertt, 
who  will  be  seen  as  Dov  Landau. 


the  future  the  company  will  handle 
the  overseas  sales  of  A.B.C.'s  televi- 
sion films  and  the  corporation's  feature 
films. 

Abeles  today  announced  with  regret 
the  resignation  of  Carl  Stack  as  War- 
ner Bros,  general  sales  manager  here. 
He  had  been  with  Warners  27  years 
and  was  appointed  sales  manager  in 
1948. 


are  you  among  the  leading  exhibitors 


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Newest,  biggest,  roomiest,  quietest  of  all  the  jets. 
This  is  United  Air  Lines  new  DC-8  Jet  Mainliner. 
Bigger  than  any  other  jet  now  flying  or  being  built 
.  .  .  roomier  than  any  other  jet  with  special  com- 
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United  Air  Lines  took  extra  care  to  make  this  the 


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OL.  86,  NO.  58 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  SEPTEMBER  22,  1959 


TEN  CENTS 


'Qvernor  Signs 

^enn.  Censor 
Measure  Goes 
into  Effect 


oldman  Group  Planning 
egal  Test  of  New  Law 

Special  to  THE  DAILY 

HARRISBURG,  Pa.,  Sept.  21  -  A 
I  'W  motion  picture  censorship  law, 
:  tting  up  a  three-member  Board  of 
I  otion  Picture  Control,  is  in  effect 
;  day  in  Pennsylvania  following  sign- 
I  g  of  the  bill  by  Gov.  Lawrence 

:e  last  week. 

Challenge  of  the  constitutionality 

i  the  new  law  was  being  planned  at 
e  weekend,   according  to   an  an- 

!  luncement  by  William  Goldman, 
liladelphia,  president  of  the  Penn- 
Ivania  Association  of  Amusement 
dustries,  Inc.,  who  said  his  group 

I  s  retained  legal   counsel  for  the 

I  urt  test. 

'  Attacking  the  new  law,  Goldman 
:  linted  out  that  "censorship  has  been 
iminated  in  nearly  every  state  of 
( Continued  on  page  6 ) 

dd  Films  to  Columbus 
nti-Obscenity  Bill 

Special  to  THE  DAILY 

COLUMBUS,  O.,  Sept.  21.  -  The 
ty  Council  unanimously  approved 
.  emergency  amendment  to  the  city's 
ti-obscenity  ordinance  to  include 
Dtion  pictures  following  Mayor  M.  E. 
msenbrenner's  request  for  a  law 
Ath  teeth  in  it"  aimed  at  "obscene" 
ms. 

The  measure  becomes  effective  im- 
( Continued  on  page  6 ) 

estimonial  Dinner  for 
lorace  Adams  Is  Slated 

Special  to  THE  DAILY 
CLEVELAND,  Sept.  21.  -  While 
ans  for  the  Independent  Theatre 
wners  of  Ohio's  convention  in  Co- 
mbus  on  Oct.  27-28  are  still  in  the 
aking,  it  is  learned  that  on  the  28th 
testimonial  dinner  will  be  held  in 
jnor  of  Horace  Adams,  outgoing 
esident  who  has  served  three  or 
ur  terms  as  Association  head. 
It  is  understood  that  Irving  Dol- 
iger  will  be  one  of  the  speakers. 


AB-PT  Employee  Stock 
Option  Plan  Approved 

A  stock  option  plan  for  key  ex- 
ecutives and  employees  of  American 
Broadcasting  -  Paramount  Theatres 
was  approved  yesterday  by  the  board 
of  directors. 

The  restricted  stock  option  plan 
will  be  submitted  to  the  stockholders 
for  approval  at  a  special  meeting  to 
be  called  on  Nov.  24. 

Sandra  Dee  to  Appear 
At  TOA  Chicago  Meet 

Sandra  Dee  will  lead  the  parade 
of  "new  faces"  expected  at  the  12th 
annual  convention  of  the  Theatre 
Owners  of  America  at  the  Hotel  Sher- 
man in  Chicago,  Nov.  8  to  12,  pres- 
ident George  G.  Kerasotes  has  an- 
nounced. He  said  he  had  just  been 
advised  by  David  Lipton,  vice-pres- 
ident of  Universal,  of  Miss  Dee's 
availability  for  the  convention.  This 
commitment  came  as  a  result  of  Kera- 
sotes' request  to  all  major  film  com- 
( Continued  on  page  4 ) 


Studios'  Welcome  to 
Khrushchev  Misfires 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  21.-Premier 
Khrushchev's  visit  to  Hollywood  Sat- 
urday was  productive  of  much  pub- 
licity for  the  production  community, 
a  lot  of  it  the  kind  it  would  prefer  not 
to  get,  most  trade  observers  agreed 
today. 

The  Soviet  head  man  told  reporters 
later  that  "Can-Can,"  the  production 
set  of  which  he  visited  at  the  20th 
Century-Fox  studio  following  the 
luncheon  tendered  for  him  there  by 
Spyros  Skouras,  20th-Fox  president, 
and  Eric  Johnston,  Motion  Picture 
(Continued  on  page  4) 


May  Name  Tisch  Man 
To  Loew  Theatres  Board 

Election  of  a  representative  of 
Tisch  Hotels,  Inc.,  to  the  board  of 
directors  of  Loew's  Theatres  is  ex- 
pected to  take  place  at  a  meeting  at 
the  latter's  board  today.  Tisch  Hotels 
has  been  acquiring  Loew's  Theatres 
stock  as  an  investment  over  a  period 
of  several  months.  Its  last  reported 
holdings  to  the  Securities  and  Ex- 
change Commission  for  the  month  of 
(Continued  on  page  4) 


Academy  Seeks  More 
Entries  from  Overseas 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  21.  -  In  a 
mo\  e  to  stimulate  broader  internation- 
al competition  for  the  next  Foreign 
Language  Film  Award  by  Academy  of 
Motion  Picture  Arts  and  Sciences  in- 
\dtations  have  been  mailed  at  the 
earliest  date  in  the  history  of  the 
Academy  to  countries  throughout  the 
(Continued  on  page  4) 


Hal  Elias  Heads  Studio 
Of  UPA  Pictures,  Inc. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  21  -  The 
appointment  of  Hal  Elias  as  studio 
manager  of  UPA  Pictures,  Inc.,  ef- 
fective this  week,  was  announced  to- 
day by  Stephen  Bosustow,  president. 

Elias  was  with  MGM  for  25  years, 
(Continued  on  page  4) 


Over  100  Exhibitors  irom  36  Circuits  Set 

To  Attend  'Herald'  Conferences  Here  Tomorrow 

Over  100  exhibitors  representing  36  circuits  in  all  parts  of  the  country  will 
gather  in  the  Warner  Bros.  Screening  Room  here  tomorrow  for  the  opening 
session  of  the  third  series  of  Merchandising  Conferences  sponsored  by  Motion 
Picture  Herald. 

For  three  days,  through  Friday,  the  showmen  will  preview  six  films,  discuss 
promotional  possibilities  for  the  product  and  participate  in  a  round  table 
devoted  to  general  advertising  and  promotion  problems. 

At  Warners  tomorrow  morning  the  exhibitors  will  see  and  discuss  "The 
Miracle."  In  the  afternoon  Paramount's  "But  Not  for  Me"  has  been  scheduled. 
Set  for  Thursday  are  Columbia's  "Yesterday's  Enemy,"  20th  Century-Fox's 
"The  Best  of  Everything,"  and  Universal's  Pillow  Talk."  The  round  table 
meeting  will  take  place  Friday  morning,  and  United  Artists'  "Odds  Against 
Tomorrow"  will  be  shown  that  afternoon. 


Closed  in  May 

Iowa  Theatre 
Reopened  By 
Conciliation 


Oivner  Says  Rentals  Relief 
Enables  House  to  Prosper 


The  first  instance  thus  far  disclosed 
to  the  trade  of  a  closed  theatre  being 
enabled  to  reopen  through  film  rentals 
relief  obtained  through  the  industry 
conciliation  machinery  was  brought  to 
light  yesterday  by  Theatre  Owners 
of  America  here. 

The  theatre  is  the  Perry,  a  750-seat 
house  in  Perry,  la.,  and  the  only  con- 
ventional theatre  in  Dallas  County.  It 
is  owned  by  Harold  Field,  president 
of  Pioneer  Theatre  Corp.  of  St.  Louis 
Park,  Minn.,  who  also  is  an  executive 
committeeman  of  TOA. 

Field  said  that  immediately  after 
reading  of  the  recent  American  Con- 
gress of  Exhibitors-Motion  Picture  As- 
sociation of  America  agreement  under 
which  conciliation  was  held  out  as 
the  means  of  saving  small  theatres, 
(Continued  on  page  2) 


Conciliation  with  UA 
Asked  by  Mass,  Theatre 

Special  to  THE  DAILY 

BOSTON,  Sept.  21.  -  Julius 
Covitz,  owner  of  the  subsequent  run 
Fairmount  Theatre,  Hyde  Park, 
Mass.,  has  formally  requested  con- 
ciliation with  United  Artists'  Harry 
Segal,  branch  manager  here. 

In  his  letter,  Covitz  stated  that  he 
has  repeatedly  attempted  to  date  pic- 
tures which  have  not  been  picked  up 
(Continued  on  page  2) 


New  Miami  Circuit  Has 
Plans  for  Expansion 

Special  to  THE  DAILY 
MIAMI,  Sept.  21-Murray  and  Fink 
Theatres,  new  circuit  headed  by  K. 
Cordon  Murray  and  Joseph  Fink,  has 
acquired  four  theatres  in  this  state 
and  plans  to  build  two  more  in  the 
Miami  area  pending  zoning  changes. 
Negotiations  are  also  underway  for 
additional  theatres. 

Fink  was  formerly  associated  with 
(Continued  on  page  4) 


Motion  Picture  Daily 


Tuesday,  September  22,  lfij( 


PEflSDMAL 
MEIVTIDIV 


ipDWARD  L.  HYMAN,  vice-presi- 
dent  of  American  Broadcasting- 
Paramount  Theatres,  and  his  assistant, 
Bernard  Levy,  are  in  Minneapolis 
from  New  York. 

• 

Edward  Muhl,  Universal-Interna- 
tional vice-president  in  charge  of  pro- 
duction, will  arrive  in  New  York  from 
Hollywood  today  for  meetings  with 
Milton  R.  Rackmil,  president. 
• 

Ilya  E.  Lopert,  president  of  Lopert 
Films,  and  Mrs.  Lopert  will  return 
to  New  York  from  Europe  today 
aboard  the  "United  States." 

• 

Harry  L.  Mandell,  vice-president 
of  Atlantic  Pictures,  will  leave  New 
York  today  for  Chicago. 

• 

Joseph  Rembrandt,  owner  of  the 
Center-Mayfield  Theatre,  Cleveland, 
and  the  EUet,  Akron,  is  visiting  his 
mother  in  Arizona. 

• 

Robert  M.  Sternberg,  of  New 
England  Theatres,  Inc.,  has  returned 
to  Boston  from  Hartford. 

• 

Max  Bercutt,  Warner  Brothers 
West  Coast  publicist,  left  Hollywood 
yesterday  for  New  York. 

• 

A.  C.  Lyles,  producer  of  AUied 
Artists'  "Raymie  and  the  Barracuda," 
has  arrived  in  New  York  from  Holly- 
wood. 

• 

Bob  Blitz,  Warner  Brothers  sales- 
man in  Cleveland,  is  confined  to  Eu- 
clid Glenville  Hospital  there. 

• 

Bernard  Diamond,  theatre  opera- 
tions executive  of  the  Schine  Circuit 
in  Gloversville,  N.  Y.,  accompanied 
his  daughter,  Sharon,  to  Iowa  Univer- 
sity for  her  enrollment  there.  Diamond 
is  a  graduate  of  that  school. 


Conciliation  Reopens  House 


( Continued 

he  sent  letters  requesting  conciliation 
to  the  branch  managers  of  every  film 
company  in  the  Des  Moines  and 
Omaha  exchanges. 

"The  relief  they  gave  me  was  sat- 
isfactory to  the  point  that  I  will  be 
able  to  reopen  the  theatre,  which 
closed  last  May  after  nearly  30  years 
operation,"  Field  said. 

He  said  his  circuit  was  forced  to 
shut  the  theatre  because  operating 
expenses,  without  overhead  or  ad- 
ministration, exceed  grosses.  The  film 
rental  relief  he  obtained,  he  said, 
should  enable  the  theatre  to  operate 
in  the  black. 

Field  said  Perry  is  a  community  of 
6,000  persons  near  Des  Moines,  and 
Dallas  County  has  a  population  of 
30,000.  He  said  the  theatre  was  re- 
cently remodeled,  and  was  reseated 
as  recently  as  a  year  ago,  so  that  the 
physical  condition  of  the  theatre  was 
not  a  factor  in  its  closing. 

Field   said  he  had   sought  rebef 


from  page  1 ) 
continually  from  the  film  companies, 
but  found  the  branch  managers  "either 
unwilling  or  unable"  to  help  him. 
However,  he  said,  after  the  ACE- 
MPAA  session,  the  branch  managers 
he  has  seen  thus  far  have  been  prompt, 
effective  and  quick  in  proffering  the 
necessary  relief.  He  said  he  presented 
expenses  and  receipts  to  each  film  com- 
pany to  establish  a  new  rental  formula. 

"We  felt  we  were  closing  the  theatre 
for  good  last  May,"  he  said,  "because 
we  felt  all  channels  of  relief  had  been 
exhausted;  we  had  no  hope  of  op- 
erating profitably  under  existing  costs. 
Then  conciliation  was  revived,  and 
from  the  experience  we  have  had 
with  it,  was  made  to  work  by  the 
branch  managers.  They  literally  took 
the  pledge  of  their  company  presidents 
that  small  theatres  must  be  kept  open 
and  that  all  possible  refief— within 
good  business  practices— should  be 
granted.  Our  experience  has  been  most 
satisfactory." 


'/?oom'  to  Burstyn 

Luis  Bunuel's  film  entitled  "Strang- 
er in  the  Room"  has  been  acquired 
for  the  United  States  by  Joseph  Bur- 
styn Film  Enterprises. 

NEW  YORK  THEATRES 


—  RADIO  CITY  MUSIC  HALL—, 

Rockefeller  Center  •  CI  6-4600 

GARY  EVA  MARIE  JAMES 
GRANT     SAINT  MASON 

in  ALFRED  HITCHCOCK'S 

"NORTH  BY  NORTHWEST" 

An  M-G-M  Picture  in  VistaVision  •  Technicolor® 
ind  GALA  NEW  STAGE  SPECTACLE  "SUMMER  FESTIVAl' ' 


20th-Fox  Product  Meet 
Is  Held  in  Cleveland 

Special  to  THE  DAILY 
CLEVELAND,  Sept.  21.  -  Prac- 
tically all  Greater  Cleveland  inde- 
pendent circuit  heads  attended  a 
20th-Fox  merchandising  meeting  in 
the  company's  exchange  on  Friday  at 
which  sales  promotions  on  all  Fox 
product  set  for  release  up  to  ths 
first  of  the  year  was  discussed  by 
branch  manager  Ray  Schmertz  and 
publicity  director  Adrian  Awan.  It 
was  pointed  out  that  the  first-runs 
benefit  from  national  advertising  in 
proportion  to  their  effort  at  the  local 
level  and  that  for  independent  sub- 
run  theatres  to  reap  their  boxoffice 
potentionals  they  must  not  only  cash 
in  on  the  first  run  campaign  but  must 
explore  new  fields  at  their  own  levels. 

This,  Awan  stated,  can  be  done 
with  tie-ups  with  various  service  or- 
ganizations depending  upon  the  in- 
dividual picture.  Tape  recorded  state- 
ments made  at  an  invitational  screen- 
ing of  "Blue  Denim"  are  in  demand 
by  local  PTAs,  showing  that  aroused 
interest  can  do  much  to  stimulate 
theatre  attendance,  he  said. 

Generals  See  ^Enemy' 

WASHINGTON,  D.C.,  Sept.  21.- 
A  group  of  military  commanders,  in- 
cluding 18  U.S.  Army  Generals,  at- 
tended^ a  special  screening  of  Co- 
lumbia's military  drama,  "Yesterday's 
Enemy,"  at  the  MPAA  screening 
room  here.  The  special  screening  was 
sponsored  by  Lt.  General  Walter 
Weible,  executive  vice-president  of 
the  Association  of  the  United  States 
Army,  who,  until  his  recent  retire- 
ment was  Deputy  Chief  of  Staff  of 
the  United  States  Army. 


Conciliation  with  UA 

[Continued  from  page  1) 
on  availability  by  the  Oriental  Thea- 
tre, Mattapan,  a  first  subsequent  Bos- 
ton run.  The  Fairmount  run  follows 
the  Oriental  by  one  day. 

The  letter  asserts,  "When  these  pic- 
tures are  finally  released  to  us  they 
have  little  box  office  value.  We  feel 
that  this  is  creating  unfair  practices 
and  is  detrimental  to  our  interests." 
The  Fairmount  is  booked  by  Joseph 
G.  Cohen  Enterprises. 

The  case  is  one  of  the  first  to  come 
to  trade  attention  in  this  area  since 
the  American  Congress  of  Exhibitors 
and  the  Motion  Picture  Association 
announced  agreement  last  month  to 
endeavor  to  assist  distressed  small 
theatres  through  the  industry  conciha- 
tion  system. 

Cleveland  Council  Meets 

CLEVELAND,  Sept.  21.  -  Com- 
mittee chairman  of  the  Motion  Pic- 
ture Council  of  Greater  Cleveland 
were  introduced  at  a  meeting  held 
here  in  the  Higbee  Auditorium,  after 
which  the  members  were  guests  of  the 
Stanley  Warner  to  view  "Darby  O'Gill 
and  the  Litde  People." 

The  council  meeting  was  conducted 
by  newly-elected  president  Prof.  Mil- 
lard Kordan  of  Fenn  College. 

Honor  for  Johnston 

WASHINGTON,  D.  G.,  Sept.  21- 
Eric  Johnston,  Motion  Picture  Ass'n. 
president,  will  receive  the  decoration 
of  the  Grand  Officer  of  the  Order  of 
Leopold  II,  at  ceremonies  at  the  Bel- 
gian Embassy  here  Friday.  The  award 
was  made  to  Johnston  by  the  King  of 
the  Belgians,  who  visited  in  the  United 
States  last  Spring. 


FIDO  to  Consider  BBC\ 
Selznick  Deal  Tomorm 

From  THE  DAILY  Bureau  i 
LONDON,  Sept.  19.  (By  Air  Ma- 
—An  emergency  meeting  of  the  bo^i 
of  the  Fih-n  Industry  Defense  Orgii 
ization  (FIDO)  has  been  called 
Wednesday  to  consider  the  recent  s  ' 
by  David  O.  Selznick  of  22  pre-I£ 
films  to  the  British  Broadcasting  Co 
Enquiries  show  that  the  only  Sel 
nick  feature  now  on  release  here 
the  20th-Fox  distributed  "A  Fare\\ 
to  Arms"  and  the  only  one  presu: 
ably  against  which  FIDO  could  ex. 
cise  sanctions. 

Hitherto  FIDO's  operations  ha 
concentrated  on  the  purchase  of 
rights  to  British-made  films;  its  coi 
mittee  taking  the  view  that  an  u 
official  though  effective  British  que 
on  tv  screenings  here  constituted  sui 
cient  protection.  A  FIDO  spokesm 
said  today  that  if  the  organizatii 
had  gone  into  the  market  for  Ame 
can  tv  rights  as  well  as  British  it  won 
have  cost  them  £4  million  inste; 
of  the  £400,000  which  has  been  i 
vested  hereto. 


Announce  Winners  in 
AA  Goldstein  Drive 

Returns  from  the  recently  complete 
Morey  "Razz"  Goldstein  appreciatii 
drive  held  by  AUied  Artists  show  thi 
national  billings  exceeded  the  estal 
lished  quota,  Goldstein,  vice-presidetl 
and  general  sales  manager,  reportt 
yesterday. 

Three  branch  managers  won  to 
prizes  of  $1,000  cash.  They  are  Ni 
Furst,  New  York  City;  Max  GiUi; 
Philadelphia,  and  Robert  Adler,  A 
bany.  Salesmen  and  bookers  in  tli 
winning  offices  will  receive  two  week 
salary. 

Second  place  branch  offices  are  L„ 
Angeles,  Cleveland  and  Buffalo,  witi 
managers  M.  J.  McCarthy,  Saii 
Schultz  and  Lou  Lieser  receiving  $50a 
cash  prizes  and  salesmen  and  booker 
taking  one  week's  salary.  Third  placi 
winners  were  San  Francisco,  Bostoi 
and  Omaha,  Managers  James  Myers 
Ben  Abrams  and  Sol  Francis  each  get|| 
ting  $250,  and  the  salesmen  and  book 
ers  being  awarded  one-half  week's  sal 
ary. 


Long-Closed  Theatres 
In  Hartford  Reopen 

Special  to  THE  DAILY 

HARTFORD,  Sept.  21-Two  long 
shuttered  Hartford  theatres-Com- 
munity Theatres'  800-seat  Art,  and 
Harris  Brothers'  State  Theatre  have 
resumed  operations. 

The  Art  has  re-lighted  with  a  first 
run  foreign  film  policy  and  the  State 
has  started  another  season  of  Sat-! 
urday-Sunday  name  vaudeville-motionj 
picture  programs.  Both  theatres  had' 
been  closed  since  early  spring. 


Sg^{gI^g4^^'S^  f  r^i^Z'  ^-A-'i  ^--^'"^  g'^'lg-'  ^'-'-'^  ^ews  Editor;  Herbert  V.  Fecke, 

Bear  ?t  rt^..^.  "?"^'"^  u7''^r%,  ^^"l^",^  ,  2^™='  Manager;  Telephone  HOnywood  7  "  45  WaXwnn  J  A  k.P'"''^^'  ^VH?  Herman,  Vincent  Canby,  East'ern  Editors.  Holly! 
Pi^^ure  Daflv  U  nnKr^'^'  ^'r  Wilha.ns  Burnup,  Manager;  Peter  BurnuiVEditor;   wilHar^  Paf  jieL   F  Washington,  D.  C;  London  Bureau,  4, 

Uble  add?e-^.  ''r.Mll  '^''i^^  except  Saturdays,  Sundays  and  holidays,  by  Qu  gley  Pub  isMng  C^moanv  tTc  ^?7n  q-SI^a'P™'^""'!,  "}  Principal  capitals  of  the  world.  Mo  ion 
vice  President'.  T^"        r™' ^^'^  ^"'^     ^^T*'"  Q^^S^ey.  President;  Mkrtin  QuigJey,  T     vlce-pSdent     Then    ?  ^ir*S>^^""f.-  Rockefeller  Center,  New  York  20,  Circle  7-3100. 


Exhibitors  Song  from  "Porgy  and  Bess" 


"BESS  YOU  IS  MY  WOMAN  NOW 


SEATS  NOW  ON  SALE 
fHROUGH  JAN.  1,  1960  IN 
"IRST  6  ENGAGEMENTSl 

14th  WEEK  •  WARNER  THEATRE,  NEW  YORK  CITY 

11th  WEEK  •  CARTHAY  CIRCLE  THEATRE,  LOS  ANGELES 

;  10th  WEEK  •  CORONET  THEATRE,  SAN  FRANCISCO 

;  10th  WEEK  •  McVICKER'S  THEATRE,  CHICAGO 

8th  WEEK  •  ASTOR  THEATRE,  BOSTON 

7th  WEEK  •  TIVOLI  THEATRE,  TORONTO 

and  next. . . 


Motion  Picture  Daily 


Tuesday,  September  22,  195! 


PEOPLE 


Warren  G.  Harris,  who  has  served 
both  Motion  Pictube  Daily  and 
Motion  Picture  Herald  as  reporter, 
feature  writer  and  reviewer,  has 
joined  Paramount  Pictures  as  trade 
press  contact  and  feature  writer. 

□ 

Norman  Nadel,  theatre  editor  of 
the  Cohimbus  Citizen,  on  Nov.  4  will 
address  the  Springfield  (Ohio)  Busi- 
ness Women's  Forum.  His  subject 
will  be  "On  the  Aisle." 

□ 

James  E.  Benton,  head  of  Benton 
Theatres,  upstate  New  York  circuit, 
finished  first  in  the  primary  race  for 
mayor  of  Saratoga  Springs,  N.  Y.  Un- 
der the  city  charter,  the  two  highest 
men  in  the  primaries  later  compete 
for  the  office  of  mayor  in  the  regular 
election. 

□ 

Col.  Joseph  F.  Goetz,  Washington 
public  relations  executive,  has  been 
named  director  of  publicity  and  mer- 
chandising for  Mike  the  MagiCAT, 
producers  of  the  Lou  Bunin  Tri-Di 
process  of  animation  for  television  and 
theatres.  Col  Goetz  for  over  20  years 
held  posts  with  RKO  Theatres  in  New 
York,  Chicago,  Dayton  and  Cincin- 
nati. 


Sandra  Dee 


Luxury  Features  for         K  h  T  U  S  ll  C  H  C  \ 

'Best'  Premiere  Oct.  8  ; 


May  Name  Tisch  Man 

(Continued  from  page  1 ) 
July    placed   the    total    at  385,400 
shares. 

Eugene  Picker,  Loew's  Theatres 
president,  has  scheduled  a  press  con- 
ference immediately  following  the 
board  meeting  today. 

*Not  for  Me'  Opens 
At  Capitol  Oct.  2 

Paramount's  "But  Not  For  Me,"  a 
romantic  comedy  starring  Clark 
Cable,  Carroll  Baker  and  Lilli  Palmer, 
will  open  at  the  Capitol  Theatre  here 
on  Friday,  Oct.  2. 

Stage  Show  in  Cine. 

CINCINNATI,  Sept.  21.  -  Joe 
Alexander,  manager  of  the  RKO  Al- 
bee  Theatre  here,  is  presenting  Pearl 
Bailey  in  person,  with  her  entourage 
of  40  talented  singers  and  dancers, 
and  her  husband,  Louis  Bellson,  as 
director  of  the  18-piece  orchestra,  for 
one  week,  October  8. 


For  40  Years 

A  Tradition 
Ol  Service 


For  over  40  Years  Service  and 
Quality  has  tieen  Our  Tradition. 

Showmen  all  over  America  know 
they  will  get  the  best  when  they 
order 


HCW  YOKK 

630  Ninth 


FILMACK 
SPECIAL 


1327  :S.  Wabash  Ave.,  Chicago  S,  III. 


( Continued  from  page  1 ) 
panics  to  send  their  new  stars  so  that 
exhibition  could  assist  in  publicizing 
these  new  personalities. 

Kerasotes,  in  letters  to  the  presi- 
dents of  all  the  companies,  termed  the 
development  of  new  stars  "one  of  the 
salvations  of  our  industry"  and  told 
them  he  felt  "the  convention  would 
be  an  excellent  stage  for  these  young 
people  to  meet  and  be  introduced  to 
exhibitor  leaders." 

Personal  Appearances  Planned 

Personal  appearances  for  the  young 
stars  on  radio,  television  and  at  thea- 
tres in  the  Chicago  area  to  insure 
their  exposure  to  the  public  will  be 
arranged  by  TCA  in  addition  to  hav- 
ing them  participate  in  the  conven- 
tion, Kerasotes  said. 


Academy  Seeks 

( Continued  from  page  1 ) 
world  to  submit  entries,  limited  to 
one  for  each  country.  The  early  re- 
quest affords  each  country  sufficient 
time  to  select  its  best  film,  thus  pro- 
viding Academy  members  the  widest 
possible  group  of  pictures  for  final 
"Oscar"  selection,  according  to  Luigi 
Luraschi,  chairman  of  Academy's  for- 
eign language  film  committee. 

Rules  Unchanged 

Rules  for  the  32nd  awards  competi- 
tion remain  the  same  as  last  year.  The 
award  will  be  made  to  the  best  fea- 
ture length  film  (over  3,000  feet)  pro- 
duced by  a  foreign  company,  with  a 
non-English  sound  track  and  first 
shown  in  a  theatre  for  profit  during 
1959.  The  picture  need  not  have  been 
shown  in  the  United  States. 


Hal  Elias  Named 

( Continued  from  page  1 ) 
first  as  head  of  Western  exploitation 
and  then  as  assistant  to  Fred  Quimby 
in  the  shorts  department  for  15  years. 
In  1955  he  succeeded  Quimby  as 
head  of  the  shorts  department.  For 
the  past  year  he  has  served  as  sec- 
retary-treasurer of  Television  Com- 
mercials, Inc.,  at  Paramount  Sunset, 
from  which  post  he  has  resigned  to 
join  UPA. 

Ehas  has  been  a  member  of  the 
Board  of  Governors  of  the  Academy 
of  Motion  Picture  Arts  and  Sciences 
for  10  years  as  a  representative  of  the 
short  subjects  branch,  and  he  is  cur- 
rently secretary  of  the  Academy  board. 

'^Beaeh'  Bow  for  Madrid 

Madrid  has  been  added  by  United 
Artists  to  the  list  of  major  cities  in 
which  Stanley  Kramer's  "On  The 
Beach"  will  have  its  six-continent 
global  premiere  on  December  17.  Ma- 
drid was  the  only  city  selected  from 
41  additional  capitals  that  have  asked 
to  participate  in  the  first  global 
launching  of  a  motion  picture.  The 
Madrid  premiere  will  be  at  the  Lope 
de  Vega  Theatre. 

Selection  of  Madrid  by  UA  and  the 
Kramer  organization  brings  to  18  the 
number  of  cities  which  will  have 
simultaneous  premieres  of  the  picture. 


New  York  City's  Hudson  Celebra- 
tion will  play  host  at  a  gala  midnight 
supper  ball  to  be  held  at  the  Sheraton- 
Astor  Hotel  following  the  charity 
world-premiere  performance  of  20th 
Century-Fox's  "The  Best  of  Every- 
thing," at  the  Paramount  Theatre 
here,  October  8th.  The  premiere  is 
being  sponsored  by  the  Celebration 
Committee. 

With  a  theme  of  "the  best  of 
everything,"  a  special  cuisine  is  being 
planned,  and  fashion  and  jewelry 
shows  displaying  articles  valued  at 
more  than  $2,000,000  will  be  features 
of  the  evening. 

In  attendance  at  the  ball  will  be 
Mayor  Robert  F.  Wagner,  who  pro- 
claimed the  Jerry  Wald  production 
the  official  film  of  New  York's  Hudson 
Celebration;  William  Zeckendorf  and 
Mrs.  Wendell  Wilkie  of  the  Celebra- 
tion committee.  The  stars  of  the  fibn 
will  also  attend:  Joan  Crawford,  Hope 
Lange,  Suzy  Parker,  Robert  Evans 
and  Diane  Baker. 


New  Miami  Circuit 

(Continued  from  page  1) 
Georgia  Theatres  Corp.  and  Wometco 
Theatres.  Murray  is  also  active  in  film 
production  and  distribution. 

The  four  theatres  now  being  oper- 
ated by  the  circuit  are  the  Riviera 
Drive-In  and  Lincoln  Theatres,  Key 
West;  Suburbia  Drive-In,  Gainsville; 
and  Hi- Way  Drive-In,  Ft.  Lauderdale. 


Conn.  Drive-In  Group 
Will  Organize  Today 

Special  to  THE  DAILY 

HARTFORD,  Sept.  21.-The  Con- 
necticut Drive-In  Theatres  Assn.  will 
hold  an  organizational  meeting  at  the 
Colonial  House,  Hamden,  tomorrow  at 
12:15  noon.  Presiding  is  temporary 
chairman  Sperie  Perakos,  general 
manager  of  Perakos  Theatre  Associ- 
ates, independent  New  Britain  circuit. 

Principal  action  will  include  elec- 
tion of  a  permanent  officers  slate  and 
discussion  of  long-range  objectives  for 
Connecticut's  burgeoning  outdoor  the- 
atre field.  Both  circuit  and  indepen- 
dent circuit  interests  have  indicated 
they  will  send  delegates. 


Fire  Destroys  Theatre 

LUCAS,  Kan.,  Sept.  21.  -  A  fire 
destroyed  the  only  theatre  in  this 
town  last  week  despite  the  efforts  to 
save  it  by  firemen  from  five  nearby 
communities.  Loss  is  estimated  at 
$25,000;  the  owners,  Mr.  and  Mrs. 
Lawrence  Gilbreath,  said  it  was  par- 
tially covered  by  insurance. 


Cleveland  Clambake  Set 

CLEVELAND,  Sept.  21.  -  The 
annual  clambake  of  the  Associated 
Theatres  circuit  will  be  held  on  Thurs- 
day at  Schuters'  Tavern.  Guests  will 
include  all  of  the  organization's  thea- 
tre managers  as  well  as  the  local 
branch  managers  of  the  major  dis- 
tributors. 


(Continued  from  page  1)  ; 
Association  president,  would  not  1: 
one  of  those  shown  in  the  Sovit 
Union  under  the  cultural  exchangi 
agreement  with  the  United  States. 

Khrushchev  said  he  thought  thi; 
dancing  was  immoral  and  of  intere; 
only  to  those  who  are  oversatiatecl. 
"A  man  with  normal  morals  would  m 
be  interested  in  such  dancing,"  hii 
said.  "A  person's  face  is  more  beaut: 
ful  than  his  backside,  and  that's  wha 
they  showed  us." 

Khrushchev  had  engaged  in  a  veii 
bal  exchange  with  Skouras  at  th 
luncheon.  The  20th-Fox  president  re 
counted  his  humble  origin  and  prog' 
ress  to  success  as  an  example  o 
American  democratic  opportunity 
Khrushchev  interrupted  to  say  that  hi 
own  beginnings  had  been  equall 
humble.  Skouras  retorted  that  Amer 
ica  has  room  for  2,000,000  corporaf 
tion  presidents  whereas  all  enter 
prise  in  the  Soviet  is  a  state-con| 
trolled  monopoly. 

Objects  to  Carter 

On  an  another  occasion  here,  th« 
Soviet  dictator  objected  bitteriy  tc 
having  had  Victor  Carter,  presidenli 
of  Republic  Pictures,  whom  Khrushf 
chev  identified  as  a  "deputy-Mayor' 
of  Los  Angeles,  assigned  to  accom 
pany  on  a  ride  to  his  hotel.  Khrusln 
chev  said  Carter  identified  himself  as 
the  son  of  a  Russian  manufacturei 
whose  plant  had  been  nationalized 
the  Bolsheviks. 

City  officials  denied  anyone  has  the 
designation  of  "deputy-Mayor,"  add-  ' 
ing  that  Carter  had  been  chosen  be- 
cause he  is  a  prominent  resident  and 
speaks  Russian. 

Khrushchev  also  made  an  incident 
of  his  inability  to  visit  Disneyland, 
charging  that  he  had  been  needlessl)< 
kept  away  for  "security  reasons."  Ac-. 
tually,  arrangements  for  his  visit  herej 
were  made  by  his  own  advisers  and! 
Soviet  security  police  disapproved  aj 
Disneyland  visit.  j 

Cost  Over  $50,000  j 

A  majority  of  those  at  the  studioj 
luncheon  Saturday  expressed  the  be-i 
lief  that  Khrushchev  started  out  well' 
but  lost  his  audience  by  talking  too 
long.  For  this,  it  was  estimated,  20th- 
Fox  and  MPAA  will  pay  more  than 
$50,000,  i 

The  entire  "Can-Can"  company  had!' 
to  be  paid  overtime  for  Saturday 
work. 

At  other  times,  Khrushchev  also|i 
complained  that  the  Soviet  Union 
wanted  to  expand  on  the  cultural  ex- 
change agreement  but  that  the  U.S.]' 
refused.  State  Department  spokesmen 
deny  this. 

The  "Daily  Mail"  of  London  said 
"the  shocking  vulgarity  of  the  Holly-, 
wood  show  was  an  insult,  especially  ': 
to  the  Russian  ladies." 


Wometco  Manager 

JACKSONVILLE,  Fla.,  Sept.  21.-| 
Pearce  Parkhiu-st  has  been  named  man- 
ager of  Wometco's  North  Dade  Drive- 
In  Theatre  here.  He  formerly  operated 
drive-ins  at  Lansing,  Mich.,  and 
Schroon  Lake.  N.  Y. 


Exhibitors  Song  from  "Porgy  and  Bess" 


OH,  THEY  CANT  SIT  DOWN" 


STANDING  ROOM 

ONLY  IN  NEXT 
6  ENGAGEMENTS! 


October  1  •  VALLEY  THEATRE,  CINCINNATI 
October  7  •  MERCURY  THEATRE,  DETROIT 
October  7  ♦  GOLDMAN  THEATRE,  PHILADELPHIA 
October  14  •  UPTOWN  THEATRE,  WASHINGTON,  D.C. 
October  28  ♦  TOWN  THEATRE,  BALTIMORE 
November  4  •  PALACE  THEATRE,  CLEVELAND 


Motion  Picture  Daily 


Tuesday,  September  22, 


Pennsylvania 


( Continued  from  page  1 ) 
tlie  Union,  either  by  legislation  or 
judicial  decision. 

Terming  the  legislation  "a  reac- 
tionary measure  which  does  this 
Commonwealth  no  credit,"  Goldman 
asserted:  "It  is  most  inappropriate 
that  Pennsylvania,  the  cradle  of 
American  liberty,  should  take  this 
move  to  destroy  our  cherished  right 
to  freedom  of  expression." 

The  new  law  defines  the  term  ob- 
scenity in  an  attempt  to  overcome 
objections  of  both  the  U.  S.  Su- 
preme Court  and  the  State  Supreme 
Court  that  the  old  censorship  law 
was  too  vague.  The  courts  had  ruled 
the  old  law  unconstitutional,  basing 
their  decision  largely  on  the  defini- 
tion of  the  term  "obscene." 

Under  the  new  act,  obscenity  is 
defined  as  that  which  "if  to  the  aver- 
age person,  applying  contemporary 
community  standards,  its  dominant 
theme,  taken  as  a  whole,  appeals  to 
prurient  interests." 

'Under- 17'  Provision 

The  new  censorship  law  empowers 
the  board  to  disapprove  films  re- 
garded as  obscene.  It  also  prohibits 
showing  of  motion  pictures  to  chil- 
dren under  17  that  are  obscene  or 
tend  to  incite  to  crime  by  portraying 
crime  or  contempt  for  the  law  as  ac- 
ceptable conduct. 

The  law  requires  exhibitors  to  reg- 
ister with  the  state  and  to  notify  the 
board,  which  will  operate  as  a  unit 
of  the  Department  of  Public  In- 
struction, of  all  first-showings  of  films. 

In  cases  where  a  picture  is  disap- 
proved, the  bill  provides  a  penalty 
of  from  $500  to  $1,000  fine  and  up 
to  six  months  in  jail  for  illegal  show- 
ing of  the  film. 

The  Governor  is  authorized  to 
name  the  members  of  the  board. 

The  chairman  will  receive  an  an- 
nual salary  of  $5,500,  and  its  two 


REVIEW: 


Columbus  Bil] 


The  Man  Who  Understood  Women 


20th  Century-Fox — ^CinemaScope 


NuNNALLY  Johnson,  who  produced,  directed  and  wrote  the  screenplay 
for  "The  Man  Who  Understood  Women,"  is  responsible  for  a  frothy, 
amusingly  sophisticated  bit  of  entertainment  that  shows  off  his  own  ban 
mots  equally  as  well  as  it  does  the  picture's  stars,  Leslie  Caron  and 
Henry  Fonda. 

It  is  a  story  of  a  Hollywood  producer  with  an  eye  for  talent,  whom 
Fonda  plays  with  a  preoccupation  that  seems  at  odds  with  the  role.  He 
not  only  discovers  Miss  Caron  but  marries  her,  too;  then  is  too  busy 
making  her  a  star  to  be  the  sort  of  husband  a  glamour-puss  bride  such 
as  she  has  a  right  to  expect.  Thus  it  is  that  when  handsome  Cesare  Danova, 
as  a  romantic  figure  of  a  French  soldier-adventurer,  happens  along  and 
confesses  an  admiration  of  long-standing  for  her.  Miss  Caron  flees  into 
the  perfumed  and  moonht  Riviera  night  with  him,  leaving  behind  a 
lonely  but  too-sophisticated-to-pursue-her  Fonda. 

There  ensues  an  idyllic  interlude  of  carefree  romance  at  the  end  of 
which  Danova  informs  Miss  Caron  she  has  kept  him  awake  nights  calling, 
in  her  sleep,  for  her  husband,  and  that  is  enough  to  free  any  professional 
soldier  from  the  thin  ties  of  romantic  attachment  and  send  him  forth 
again  adventuring.  Meanwhile,  his  sophistication  overcome  by  injured  ego 
and  renewed  ardor,  Fonda  has  at  last  set  out  in  search  of  Miss  Caron 
when  a  misstep  on  a  mountainside  lands  him  in  a  hospital.  There  the 
lovers,  or  husband  and  wife,  rather,  are  reunited,  with  satisfactory  indica- 
tion that  this  time  it'll  be  different. 

Adding  to  the  fun  are  Myron  McCormick  as  Fonda's  traveling  com- 
panion; Bern  Hoffman  and  Edwin  Jerome  as  professional  performers  of 
dirty  work;  Conrad  Nagel  as  a  Hollywood  producer,  and  Marcel  Dalio 
as  a  soldier  companion  of  Danova's. 

Rich  settings  and  picturesque  locales  in  California,  the  Riviera  and 
New  York  in  excellent  color,  add  to  the  picture's  attractiveness. 

Johnson's^  screenplay  is  based  on  the  Remain  Gary  novel,  "The  Colors 
of  the  Day."  It  is  played  strictly  for  amusement  as  it  is  devoid  of  serious 
or,  at  least,  sustained  dramatic  pretensions,  and  one  never  forgets  for 
long  that  all  in  the  cast  are  playing  a  part.  It  adds  up  to  pleasant  enter- 
tainment. 

Running  time,  105  minutes.  Adult  classification.  Release,  in  October. 

Sherwin  Kane 


members  $5,000  each.  An  appropria- 
tion of  $75,000  for  operation  of  the 
board  during  the  current  biennium 
is  also  provided. 


are  you  among  the  leading  exhibitors 
who  have  joined 


Goldwyn  to  Host  Press 
Club  at  'Bess'  Preview 

From  THE  DAILY  Bureau 

WASHINGTON,  D.  C,  Sept.  21.- 
Samuel  Goldwyn  will  be  host  to  the 
National  Press  Club  at  a  special  pre- 
view of  "Porgy  and  Bess"  on  the  eve- 
ning of  Oct.  11  at  the  Uptown  Thea- 
tre here.  The  preview  is  one  of  the  oc- 
casions National  Press  membership 
has  gathered  outside  club  quarters, 
and  precedes  the  premiere  opening 
here  of  the  film,  sponsored  by  the 
International  Student  House. 

Later  in  the  week,  Mrs.  Goldwyn 
will  be  hostess  at  a  tea  for  members 
of  the  National  Women's  Press  Club, 
to  be  held  at  the  Sheraton-Carlton 
Hotel. 


V.A.  Duo  to  75  Houses 

United  Artists'  "Ten  Seconds  To 
Hell"  and  "Day  of  the  Outlaw"  will 
open  in  75  theatres  in  the  metropoli- 
tan New  York  area,  starting  Septem- 
ber 30.  Ten  circuits  are  represented 
in  this  saturation  booking  along  with 
key  independent  theatres.  These  in- 
clude theatres  operated  by  Loew's 
Skouras,  Randforce,  Brandt,  Century, 
B.  S.  Moss,  Liggett  &  Florin,  Inter- 
boro  Fabian  and  R.K.O. 


{Continued  from  page  1)  j 
mediately  upon  the  mayor's  signatuij 
It  calls  for  a  fine  of  $300  or  90  d;i! 
in  jail,  or  both,  upon  conviction,  i 

The  mayor  requested  the  ameri 
ment  after  Judge  Horace  Troop  ! 
Municipal  Court  dismissed  the  c;ii 
against  Joel  Secoy,  former  assist.: 
manager  of  the  Fox  art  theati': 
charged  with  exhibiting  an  "obscer! 
fibn— "Ten  Days  in  a  Nudist  Cam]  j 
Judge  Troop  ruled  that  the  city  ord 
ance  failed  to  include  motion  pictur ; 

The  amended  ordinance  reads:  "i 
person  shall  print,  sell,  offer  for  sal' 
give  away,  exhibit,  or  publish,  or  h;i 
in  his  possession  or  under  his  cent 
any  obscene  book,  pamphlet,  mat 
zine,  paper,  picture,  motion  pictu 
image,  cast  statuary,  drawing,  writi  j 
or  representation  or  any  other  artii! 
which  is  obscene." 

Local  theatremen  pointed  out  tl 
the  ordinance  does  not  define  c' 
scenity. 

Briskin  to  S.  F.  for 
'Tingler'  Bow,  Meet 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  21-Sami- 
J.  Briskin,  Columbia  Pictures'  vie' 
president  in  charge  of  studio  oper 
tions,  will  fly  to  San  Francisco  We. 
nesday  to  attend  the  West  Con 
premiere  of  "The  Tingler"  at  til 
Golden  Gate  Theatre.  At  the  sar; 
time  Briskin,  who  is  captain  of  tl 
Western  Division  in  the  compan) 
current  "Salute  to  the  President"  sal« 
drive  in  honor  of  A.  Schneider,  w.i 
meet  with  the  Western  Division  an 
branch  managers  there  to  attend  tl 
premiere  also. 

The  areas  which  encompass  groul) 
5  in  the  "Salute  to  the  President 
drive  are  San  Francisco,  Seattle,  Li, 
Angeles,  Denver  and  Salt  Lake  Citi 
In  addition  to  division  heads  Norms' 
Jackter  ( Southern  California-Rock 
Mountain ) ,  Jack  Tillman  ( Northwest! 
and  Jack  Judel  (Southwest),  the  fo 
lowing  branch  managers  will  be  o 
hand  to  meet  with  Briskin:  Williai 
Evidon,  Los  Angeles;  Mel  Klein,  Sa 
Francisco;  Jimmy  Beale,  Seattle 
Jules  Needelman,  Denver;  and  Saij 
McFadden,  Salt  Lake  City.  Briskij 
will  return  to  the  studio  on  Thursday 

New  Cleve.  House  Folic, 

CLEVELAND,  Sept.  21.  -  Th 
Lower  Mall  Theatre,  downtown  un 
of  the  Community  Circuit,  ha 
changed  its  policy  from  foreign  pic 
tures  to  top  domestic  product,  play 
ing  films  21  days  after  first  run,  i 
plan  followed  by  most  of  the  sub-rui 
area  houses.  j 


Bklyn,  'Samson^  Strong 

Cecil  B.  DeMille's  "Samson  and 
Delilah"  set  a  15-year  attendance 
record  at  the  Brooklyn  Paramounl 
Theatre  here  over  the  weekend,  acl 
cording  to  managing  director  Eugene; 
Pleshette.  The  Paramount  re-releasej 
grossed  $36,500  for  the  three  day^' 
ending  Sunday. 


MOTION  PICTURE 

DAILY 


)L.  86,  NO.  59 


NEW  YORK,  U.S.A.,  WEDNESDAY,  SEPTEMBER  23,  1959 


TEN  CENTS 


eavy  Exploitation 

^  a  r  a  .  Gets 
irhe  Ripper,' 

i 

jcvine's  Next 


'Herald'  Merchandising 
Meetings  Open  Today 

The  third  series  of  Merchandising  Conferences  on  new  product  being  spon- 
sored by  Motion  Picture  Herald  gets  underway  here  this  morning  with  exhibitors 
attending  from  large  and  small  circuits  all  over  the  country  as  well  as  Canada. 
Registration  for  the  conferences,  dur 


1,000,000  Campaign  Plan 
or  Release  in  February 


(Picture  on  page  5) 
Paramount  Pictures  will  distribute 
seph  E.  Levine's  next  heavily  ad- 
iiirtised  feature,  "Jack  the  Ripper," 
!/,was  jointly  announced  yesterday  by 
flirney  Balaban,  Paramount  president 
M  Levinc,  who  is  president  of  Em- 
i^ssy  Pictures. 

Both  Balaban  and  Levine,  talking 
>  the  press  at  an  elaborate  luncheon 
21,  indicated  that  the  new  alliance 
I  "a  possible  forerunner  to  future 
irangements  Ijetween  the  two  com- 
mies in  which  Embassy  product 
ould  be  released  by  Paramount's 
orld-wide  organization."  Levine  has 
/o  other  pictures  ready  for  early  re- 
iiase,  "Hercules  Against  the  Gods" 
{Continued  on  page  5) 


I  Peter  Levathes 


Largest  Holder 

Tisch  Elected 
Loew's  Circuit 
Board  Member 


mg  which  six  new  films  will  be 
screened  and  their  advertising  and 
promotional  campaigns,  discussed,  is 
more  than  twice  that  for  the  second 
Herald  Conferences  last  April. 

Pictures  to  be  screened  today  in- 
clude Warner  Bros.'  "The  Miracle" 


this  morning  and  Paramount's  "But 
Not  for  Me"  this  afternoon. 

Tomorrow  the  conference  delegates 
will  see  three  films:  Columbia's  "Yes- 
terday's Enemy,"  20th  Century-Fox's 
"The  Best  of  Everything,"  and  Uni- 
{ Continued  on  page  2) 


evafhes  Named  Head 
if  fox  TV  Company 

The  appointment  of  Peter  G. 
levathes  as  president  of  20th  Cen- 
iry-Fox  Television  Productions,  Inc. 

was  announced 
yesterday      b  y 
Spyros  P.  Skou- 
ras,  20th  Cen- 
tury -  Fox  Film 
Corp.  president. 
Skouras   is  the 
chairman  of  the 
board     of  the 
Fox    TV  sub- 
sidiary and  W. 
C.   Michel,  ex- 
ecutive vice- 
president  of  the 
parent     c  o  m  - 
pany,    is  vice- 
chairman  of  the  TV  organization. 
Levathes  is  currenth'  director  of 
slevision  at  Young  and  Rubicam  and 
rejoining  the  film  company  with 
( Continued  on  page  5 ) 


mEVISION  TODAY-page  4 


5.  &  f .  Theaires  Starts 
Big  Showmanship  Drive 

Special  to  THE  DAILY 

CHARLOTTE,  N.C.,  Sept.  22.  - 
Stewart  and  Everett  Theatres  is  en- 
gaged in  a  showmanship  drive  aimed 
at  boosting  boxoffice  sales,  according 
to  Ernest  G.  Stellings,  president.  The 
drive,  honoring  W.  W.  Cunningham, 
Eastern  district  manager  and  a  20- 
year  man  with  the  circuit,  was 
launched  last  week  at  a  two-day  meet- 
ing of  all  circuit  managerial  person- 
nel at  the  Biltmore  Hotel  in  More- 
{Continued  on  page  4) 

Hutching  Will  Be  Head 
Of  Tri-States  Group 

Special  to  THE  DAILY 

MEMPHIS,  Sept.  22.-Gordon  L. 
Hutchins,  drive-in  operator  of  Rus- 
sellville.  Ark.,  will  be  the  1960  presi- 
dent of  Tri-States  Theatre  Owners, 
the  nominating  committee  agreed  to- 
(Continued  on  page  5) 


Record  Number  of  Field 
Men  Set  for  'Cardura' 

(Picture  on  page  2) 

Columbia  Pictures  will  use  a  record 
number  of  exploitation  field  men  for 
the  national  release  of  William 
Goetz'  "They  Came  to  Cordura,"  it 
was  announced  yesterday  by  Paul  N. 
Lazarus,  Jr.,  Columbia  vice-president. 
Final  plans  for  launching  of  the  film 
(Continued  on  page  2) 


i\feiv  Da/fas  Exchange 
Building  Set  by  Fox 

Special  to  THE  DAILY 

DALLAS,  Sept.  22.  -  Plans  for 
the  building  of  a  new  $250,000  20th 
Century-Fox  exchange  in  Dallas  were 
announced  here  today  at  the  com- 
pany's area  showmanship  meeting 
held  in  the  Sheraton-Dallas  Hotel. 

More  than  200  Southwestern  ex- 
( Continued  on  page  5 ) 


Also  Chairman  of  Finance 
Group;  Picker  Hails  Step 


Roy  Cooper  Urges  Exhibitors  to  Help 
Retain  Summer  Gains  by  Extra  Effort 

Special  to  THE  DAILY 

SALT  LAKE  CITY,  Sept.  22.-Exhibitors  will  need  more  than  an  increased 
supply  of  good  product,  important  as  that  is,  if  the  gains  in  theatre  attendance 
made'  this  summer  are  to  be  retained,  Roy  Cooper,  assistant  to  the  president  of 
Theatre  Owners  of  America,  told 
members  of  the  Mountain  States 
Theatres  Assn.  in  convention  at  the 
Ambassador  Club  here  today. 

"Our  future  is  bright  only  if  we, 
as  individual  exhibitors,  work  col- 
lectively to  create  the  conditions  nec- 
essary to  achieve  that  future,"  Cooper 
said.  There  are  three  major  things 
exhibitors  can  and  must  do  to  help 
(Continued  on  page  4) 


Lawrence  Tisch,  .36-year-old  presi- 
dent of  Tisch  Hotels,  yesterday  was 
elected  a  member  of  the  board  of  di- 
rectors and 
chairman  of  the 
finance  commit- 
tee of  Loew's 
Theatres. 

Eugene  Pick- 
er, president  of 
Loew's  Thea- 
t  r  e  s,  in  an- 
nouncing the 
election  said 
Tisch,  who  will 
have  an  office  at 
the  theatre 
company  and 
will  devote  "as 
much  time  as  he  possibly  can"  to  his 
new  posts,  now  "is  the  most  substan- 
tial individual  stockholder  in  the 
company." 

Tisch  estimated  his  holdings  at  about 
15  per  cent  of  the  Loew's  Theatres 
stock  outstanding  and  said  most  of  it 
had  been  acquired  since  last  March. 
In  reply  to  questions  at  a  luncheon 
(Continued  on  page  4) 


Lawrence  Tisch 


Seth  Raisler  Resigns 
Columbia  Contract  Post 

The  resignation  of  Seth  Raisler, 
manager  of  the  Columbia  Pictures 
contract  department  was  announced 
yesterday  by  Rube  Jackter,  Columbia 
vice-president  and  general  sales  man- 
(Continued  on  page  4) 


Anglo-U.S.  Pact  Renewal 
May  Be  Closed  Today 

Agreement  on  a  one-year  extension 
of  the  Anglo-U.S.  film  remittance  pact 
is  expected  to  be  concluded  today  or 
tomorrow.  Negotiations  for  renewal  of 
the  pact  which  expires  Friday  have 
been  conducted  by  Eric  Johnston,  Mo- 
tion Picture  Export  Association  pres- 
ident, by  mail,  cable  and  trans-At- 
lantic phone  with  officials  of  the 
British  Board  of  Trade  over  the  past 
several  weeks. 

Only  minor  changes  in  the  pact, 
which  provides  for  remittance  of 
$17,000,000  of  U.S.  film  earnings  in 
Britain  annually,  plus  one-third  of  the 
U.S.  investment  in  production  in  Brit- 
ain, are  expected. 


2 


Motion  Picture  Daily 


Wednesday,  September  23,  IJi) 


PERSDML 

MEIVTIDIV 


TERRY  WALD  will  arrive  in  New 
•J  York  early  next  week  from  the 
Coast. 

• 

Fred  Goldberg,  United  Artists  na- 
tional director  of  advertising-publicity, 
is  in  Chicago  from  New  York  for 
conferences  on  the  world  premiere  of 
Harbel  Productions'  "Odds  Against 
Tomorrow." 

• 

Samuel  Schneider,  industry  execu- 
tive, and  Mrs.  Schneider  will  leave 
here  by  plane  on  Friday  for  Paris, 
Vienna,  Rome,  Athens  and  Israel. 
• 

Sidney  Laird  and  L.  J.  Duncan,  of 
West  Point  Amusement  Co.,  West 
Point,  Ga.,  have  left  there  for  Wash- 
ington. 

• 

Charles  Terwilliger,  motion  pic- 
ture advertising  manager  of  Macfad- 
den  Publications,  will  leave  here  Fri- 
day for  Germany. 

Rugoff  &  Becker  Will 
erate  Paris  Theatre 


Op 

The  appointment  of  Duncan  Mc- 
Gregor, Jr.,  as  a  vice-president  of  Ru- 
goff  &  Becker  Management  Corp.  and 
plans  for  the  circuit  to  operate  the 
Paris  Theatre  here  in  conjunction 
with  McGregor  were  announced  yes- 
terday by  Donald  S.  Rugoff,  presi- 
dent. McGregor  will  continue  as  head 
of  the  Paris  Theatre  Corp.  and  the 
Pathe  Cinema  Corp.,  wholly-owned 
subsidiaries  of  Societe  Nouvelle  Pathe 
Cinema,  French  film  producer,  dis- 
tributor and  exhibitor. 

Mrs.  Lillian  Gerard  will  remain  as 
the  vice-president  of  the  Paris  Thea- 
tre and  will  assume  the  post  of  ad- 
vertising-publicity director  of  the  Ru- 
goff &  Becker  theatres.  Another  new 
appointment  in  the  Rugoff  &  Becker 
Corp.  concerns  Stanley  Silverman,  who 
has  been  named  vice-president  of  the 
corporation  in  charge  of  operations. 

Att:  ALL  THEATRES  Q 

it  s  SCREEH  k 
TimE !  i 

NATIONAL  SCREEN'S  8 
BIG  NEW  PROMOTIONAL  5 
BUSINESS  BUILDER 

^OWl  copy  available  at  your 

NATIONAL  SCREEN  EXCHANGE  Q 


'Herald'  Meet 


Paul  N.  Lazarus,  Jr.,  Columbia  Pictures  vice-president;  William  Goetz,  pro- 
ducer of  "They  Came  to  Cordura";  and  Irving  Lester  of  Hearst  Advertising 
Service  look  over  a  four-page  full-color  ad  appearing  this  month  in  "Pictorial 
Review"  and  "Pictorial  Living,"  magazine  supplements  of  the  Hearst  news- 
papers. The  ad  is  part  of  the  big  promotion  campaign  for  "Cordura,"  which 
Lazarus  said  yesterday  will  employ  a  record  number  of  exploitation  field  men. 

'Cardura  ^ Field  Force  Large 


(Continued 

were  crystalized  here  late  last  week 
at  conferences  between  producer  Wil- 
liam Goetz  and  home  office  adver- 
tising and  publicity  executives. 

Lazarus  said  that  the  field  forces 
would  exceed  those  used  for  Sam 
Spiegel's  Academy  Award-winning 
"Bridge  on  the  River  Kwai"  two  years 
ago.  The  exploitation  men  will  cover 
every  single  major  market  in  the 
country,  the  vice-president  pointed 
out. 

Sees   10  Million  Impressions 

Lazarus  also  announced  that  an- 
other motion  picture  first  had  been 
established  with  the  placing  of  a  four- 
page  full-color  ad  in  "Pictorial  Re- 
view" and  "Pictorial  Living,"  maga- 
zine supplements  of  the  Hearst  news- 
papers.   The    ad   is   appearing  this 


from  page  1 ) 

month  in  every  one  of  the  papers 
covered  by  these  supplements,  with  a 
total  circulation  of  4,900,000  and  al- 
most 10,000,000  reader  impressions, 
he  pointed  out. 

"Pictorial  Review"  had  previously 
carried  a  front-page  full-color  cover 
by  artist  Jacques  Kapralik,  featuring 
caricatures  of  the  film's  stars  in  scenes 
from  the  movie;  a  feature  story  by 
Louella  Parsons;  and  an  inside  roto 
layout  on  the  film. 

Drive   'Most  Comprehensive' 

Reviewing  the  pre-release  cam- 
paign, Lazarus  called  it  the  most  com- 
prehensive the  company  has  ever  un- 
dertaken. "We  have  never  conducted 
a  promotion  campaign  of  such  great 
duration  and  magnitude  for  a  single 
motion  picture,"  he  said. 


Allerhand  to  Leave 


'Ben-Hur'  Benefit  Will 


Loew's;  Joining  ITC         Aid  N.  Y.  Variety  Club 


Lou  Allerhand  yesterday  an 
nounced  his  resignation  as  New  York 
metropohtan  branch  manager  of 
Loew's,  Inc.,  in  order  to  join  the 
Island  Theatre  Circuit  on  Oct.  5.  Al- 
lerhand will  supervise  the  Island  book- 
ing department  and  will  assist  in  fibi 
buying  for  the  circuit,  according  to 
Morty  Lightstone,  vice-president  and 
chief  film  buyer. 

Island  Theatre  Circuit,  a  buying  and 
booking  combine  handling  approxi- 
mately 100  theatres  throughout  the 
country,  at  the  same  time  announced 
the  promotion  of  Sidney  L.  Klein, 
who  will  supervise  the  "art"  depart- 
ment. 


The  Variety  Club  of  New  York  will 
sponsor  a  benefit  premiere  of  M-G-M's 
"Ben-Hur"  in  conjunction  with  the 
Cancer  Control  Research  Foundation 
at  Loew's  State  Theatre  there  on  Nov. 
20.  Harry  Brandt,  president  of  Brandt 
Theatres,  will  head  the  premiere 
committee,  according  to  Ira  Meinhardt, 
chief  barker. 

Proceeds  from  the  benefit  will  go 
to  help  the  establishment  of  Variety 
Club  headquarters  here  and  to  the  Re- 
search Foundation,  fund-raising  arm 
of  the  Institute  of  Applied  Biology. 
Tickets  are  priced  from  $5  to  $25  and 
reservations  will  be  filled  in  order  of 
receipt. 


( Continued  from  page  1 )  ! 
versal's  "Pillow  Talk."  Scheduled  |i- 
Friday  afternoon  is  United  Arti,,' 
"Odds  Against  Tomorrow." 

On  Friday  morning  the  exhibit 
will  participate  in  a  round  table  c 
cussion  devoted  to  general  advertis  t 
and  promotion  problems. 

The  complete  program  for  : 
Herald  merchandising  conferences  fi 
lows: 

TODAY 

9:30  A.M.  "The  Miracle,"  Wan, 
Bros,  screening  room,  666  Fi 
Ave.  Followed  by  discussion  perid 

12:30  P.M.  Lunch  at  Arnold  Rubi 
Restaurant,  East  58th  St.  and  Fi: 
Ave. 

2:30  P.M.  "But  Not  for  Me,"  Pa: 
mount.  Music  Hall  screening  roo 
7th  floor,  1270  Sixth  Ave.  Follow 
by  discussion  period. 

THURSDAY 

9:30  A.M.  "Yesterday's  Enemy,"  C 
lumbia  screening  room,  11th  flo« 
711  Fifth  Ave.  Followed  by  di 
cussion  period.  ' 

12:30  P.M.  Lunch,  Hotel  Gotha! 
Embassy  Room,  5th  Ave.  and  Ss' 
St. 

2:30  P.M.  "The  Best  of  Everythino 
20th  Century-Fox  screening  rooni 
6th  floor,  444  West  56th  St.  Fc 
lowed  by  discussion  period. 

6:15  P.M.  Buffet  supper,  Univers: 
board  room,  8th  floor,  445  Pa: 
A\'e.  I 

7:30  P.M.  "Pillow  Talk,"  UniversJ 
screening  room,  4th  floor.  Followei 
by  discussion  period. 

FRIDAY 

10:00  A.M.  Round  table  discussion  o 
general  advertising  and  promotio 
problems,  Astor  Hotel,  East  Bal 
room,  44th  St.  and  Broadway. 

12:30  P.M.  Lunch,  Astor  Hotel,  Nort 
Ballroom. 

2:00  P.M.  "Odds  Against  Tomorrow 
United  Artists  screening  room,  14t 
floor,  729  Seventh  Ave.  Followe 
by  discussion  period. 

'Tamango"  Still  Big 

"Tamango,"  which  got  off  to  a  b 
start  in  its  U.S.  premiere  at  the  Fo 
Theatre  in  Detroit,  continues  to  gaL 
in  New  York,  Philadelphia,  Pittsburgh 
Rochester  and  Buffalo,  Hal  Roach  Disl 
Corp.  reported  yesterday.  The  fibr 
grossed  $38,000  for  the  first  week  a 
New  York's  Capitol  Theatre;  $8,601 
for  the  first  four  days  at  Rochester' 
Paramount  Theatre;  $11,400  for  th( 
first  four  days  at  Pittsburgh's  Fulto^ 
Theatre;  $17,100  for  the  first  five  day 
at  Philadelphia's  Fox  Theatre;  an 
$13,500  at  the  Paramount  Theatre  it 
Buffalo. 


^^yfsfn/l^Z^^^^^  l^'Srr  gd^^'V  ^-"-'^'"^  ^''^^^^  News  Editor;  Herbert  V.  Feck; 

wood  Bureau.  \  ucca-Vme  Building,  Samuel  D-  Berns,  Manager;  Telephone  HO  Wood  7  2145    wltC^tn^^    T    A'''o..^"''"^T°''i  ^'."H?  Herman,  Vincent  Canby,  Eastern  Editors.  HoU 
Bear  St.  Leicester  S  luare    W    2.  Hope  Williams  Burnup,  Manager;  /eter  BurnuriS^^tor     William   P^v    N."^-  A^,,9"^">^Nafonal  Press  Club.  Washington,  D.   C;  London  Bureau. 
P  cture  Da.ly  is  pubhshed  daily  e.xcept  Saturdays,  Sundays  and  holidays,  by  QufgleTPub'lisMni  EdUor    Correspondents  in  the  principal  capitals  of  the  world.  Moiicri 

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PAULMASSIEROBERT  MORLEY-WILFRID  HYDE-WHITE 

Sc.e«,  Pla,  l>,  ANATOLE  DE  GRUNWALD  and  KARL  TUNBERG  •  Based  on  a  Play  by  EDWARD  WOOLL  •  Oirtd  by  ANTHONY  ASQUITH 

ptodrad  by  ANATOLE  DE  GRUNWALD  ■  an  anatole  de  grunwalo  production  •  an  m  g-m  REifiSE 


BECAUSE 

it  brings  together 
two  popular  stars, 
beautiful  Olivia  De 
Havilland  and  the  new 
idol  Dirk  Bogarde! 

BECAUSE 

it's  even  nnore 
dramatic  than  the 
exciting  romantic 
stage  hit! 

BECAUSE 

the  courtroom 
sequences  are 
as  absorbing 
as  any  on 
the  screen! 

BECAUSE 

it's  just  powerful 

ticket-selling 

ENTERTAINMENT! 


ABOVE:  Dramatic  ad  campaign. 


4 


Motion  Picture  Daily 


Wednesday,  September  23,  ]|!( 


Teleoision  Joday 


Hollywood  TV  Service 
Names  6  Division  Mgrs. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  22.  -  Holly- 
wood Television  Service  has  organized 
a  new  national  sales  force  and  has 
named  six  division  managers,  accord- 
ing to  Earl  Collins,  president.  Holly- 
wood TV  handles  sales  of  Republic 
Studios  product  for  television. 

Heading  the  Eastern  division  will 
be  Leon  Herman  of  Buffalo.  Douglas 
Fremont  of  Atlanta  will  handle  the 
Southeastern  territory,  Bill  Saal,  long- 
time Republic  Studios  executive  will 
handle  the  Southwestern  division  out 
of  Dallas.  Mid-Central  sales  head  will 
be  John  A.  Alexander  while  Ken  Wel- 
don  will  handle  the  Central  Division 
and  John  C.  Ahcoate  the  Western 
Division. 


60-Minute  'Lineup'  Set 
For  Debut  Sept.  30 

"The  Lineup,"  being  presented  for 
the  first  time  in  a  60-minute  fonnat, 
will  begin  its  sixth  season  on  the 
CBS  Television  Network  Wednesday, 
Sept.  30  (7:30-8:30,  P.M.,  EDT) 
with  "Wake  Up  To  Terror." 

As  in  previous  seasons,  Warner 
Anderson,  the  show's  regular  star, 
will  appear  as  lieutenant  Ben  Guthrie 
of  the  San  Francisco  Police  Depart- 
ment. Special  guest  stars  for  the 
premiere  episodes  will  include  Dennis 
Hopper,  Jackie  Coogan,  Marguerite 
Chapman,  Norma  Crane,  Cindy  Rob- 
bins,  Buzz  Martin  and  Hampton  Fran- 
cher. 


CBS  Appoints  Judge 

The  appointment  of  Tom  Judge  as 
director,  production  sales,  operations 
department,  CBS  Television  Network, 
effective  immediately,  was  announced 
by  Edward  L.  Saxe,  vice-president, 
operations.  Judge  replaces  Newell  T. 
Schwin,  who  has  left  the  industry. 


Karol  Named  by  CBS 

John  Karol  has  been  named  director 
of  special  projects  for  the  CBS  Tele- 
vision Network  Sales  Department,  ef- 
fective immediately,  it  was  announced 
by  William  H.  Hylan,  vice-president 
of  sales  administration.  Karol  has  been 
vice-president  in  charge  of  planning 
and  development  for  the  CBS  Radio 
Network  since  March,  1959  and  was 
vice-president  in  charge  of  network 
sales  for  CBS  Radio  since  July,  1951. 


Cooper  Urges 

{Continued  from  page  1) 
themselves,  he  said,  naming  them  as 
maintenance  of  the  physical  theatre 
plant  in  the  best  possible  condition; 
selling  individual  attractions  and  the 
theatre  more  effectively,  and  main- 
taining strong  state  and  regional  ex- 
hibitor organizations  to  aid  in  com- 
l)ating  adverse  legislation. 

Maintenance  of  an  attractive  and 
comfortable  theatre  is  essential  if  the 
exhibitor  is  to  keep  the  increased 
patronage  won  this  summer.  Cooper 
pointed  out,  stating  that  he  knows  of 

COMET  4!  ' 

(pure  jet !) 

MONARCH 

(de  Luxe  and  First  Class  only) 

M....,:  NIGHTLY 

(leaves  New  York  at  9  p.  m.) 

destination:  LONDON! 


reservations  through  your  Travel  Agent  or 
BRITISH  OVERSEAS  AIRWAYS  CORPORATION 

Flights  from  New  York,  Boston,  Chicago, 
Detroit,  San  Francisco,  Montreal.  Offices  also 
in  Atlanta,  Dallas,  Los  Angeles,  Miami,  Phil' 
adelphia,  Pittsburgh,  Washington,  Vancouver, 
Winnipeg,  Toronto. 


quite  a  number  of  theatres  in  his 
home  territory  of  Northern  California 
which  are  undergoing  extensive  re- 
modelhng  and  refurbishing,  and  some 
that  are  installing  refrigeration  and 
air  conditioning  for  the  first  time. 

Would  'Ring  Door  Bells' 

A  better  job  of  selling  pictures  and 
letting  the  public  "know  we  have 
them  is  essential,"  he  reminded,  to 
win  people  away  from  their  television 
sets.  "We  must  go  back  to  ringing 
door  bells,"  he  admonished.  "Adver- 
tising, exploitation  and  promotions 
are  needed  more  than  ever  before,  not 
only  by  us  as  individuals,  but  through 
local,  collective  group  efforts.  This 
is  one  way  you  can  really  help  your- 
selves." 

Local  organization  is  essential. 
Cooper  pointed  out,  to  fighting  state 
legislation  and  to  aiding  the  national 
organization  in  Federal  legislative 
areas.  Strength  in  the  local  organiza- 
tions means  strength  on  the  national 
level,  he  said,  noting  that  TOA's  mem- 
bership is  at  its  highest  level  now  and 
that  small  theatres  far  outnumber 
circuit  houses  in  its  membership.  Dues 
payments,  he  said,  ran  22  per  cent 
ahead  of  the  prior  year. 

Strong  for  Conciliation  Plan 

He  urged  exhibitors  with  diffienlt 
problems,  especially  those  with  small 
theatres  threatened  with  extinction,  to 
make  use  of  the  revived  industry  con- 
ciliation plan,  "whether  for  film  rent- 
als, runs,  availability,  on  settlements, 
flat  rentals,  on  any  trade  practices." 

He  asked  exhibitors  using  concilia- 
tion to  report  developments  to  TOA 
headquarters. 


Rosen  Heads  Film  Div. 
For  Gen.  Sarnoff  Dinner 

Sam  Rosen,  executive  vice-president 
of  Stanley  Warner  Corp.,  will  head 
the  Motion  Picture  Division  for  the 
General  David  Sarnoff  Dinner  given 
by  the  B'nai  B'rith  Foundation  of  the 
United  States.  The  dinner  will  be  held 
in  the  Grand  Ballroom  of  the  Waldorf 
Astoria  on  Tuesday  evening,  Nov.  10. 
General  Sarnoff,  chairman  of  the  board 
of  RCA,  will  be  the  first  person  to  be 
awarded  the  B'nai  B'rith  president's 
medal  from  the  order's  new  chief  ex- 
ecutive. Label  A.  Katz. 

Martin  Levine  of  Brandt  Theatres, 
Jack  H.  Levin  of  Certified  Reports, 
and  Howard  B.  Minsky  of  Paramount 
Pictures  are  assisting  Rosen  in  the 
function. 


Tisch  Electef 


New  LA.  Salesmen's  Pact 
Has  Pay,  Expense  Hikes 

A  blanket  salary  increase  of  $6 
weekly  and  increases  in  expense  allow- 
ances is  provided  for  in  the  new 
two-year  contract  of  the  M.  P.  Sales- 
men Department  of  the  I.A.T.S.E., 
which  is  retroactive  to  Dec.  1,  1958. 

For  country  salesmen  the  daily  al- 
lowance was  raised  to  $11.50.  For 
city  salesmen,  the  daily  allowance 
for  car  expense  went  up  to  $5.50.  It 
was  also  provided  that  there  should 
be  a  third  week  of  vacation  after  14 
years  of  continuous  service  with  any 
one  company,  instead  of  the  previous 
15  years.  In  addition,  a  seniority 
clause  was  included  in  the  contract 
for  the  first  time. 


S  &  E  Theatres 

(Continued  from  page  1) 
head  City,  N.C.  President  Stellings 
and  C.  B.  Trexler,  executive  vice- 
president  and  treasurer  of  Essantee 
Theatres,  Inc.,  the  S.  &  E.  manage- 
ment operating  company,  presided. 

Stellings  said  this  is  the  first  time 
the  circuit  has  ever  named  its  annual 
Fall  drive  in  honor  of  one  of  its  per- 
sonnel, and  that  Cunningham  was 
chosen  in  recognition  of  his  service, 
which  is  the  longest  of  any  of  the 
company's  present  employees.  Cun- 
ningham works  from  the  Dunn  and 
Stewart  Theatres  in  Dunn,  N.C. 

Praises  Advertising 

In  keynoting  the  drive,  Stellings 
told  his  managers  that  "advertising, 
promotion  and  exploitation  are  one 
of  the  most  important  activities  and 
functions  of  a  theatre  manager  today. 
The  success  of  your  theatre,  this  com- 
pany, and  the  industry  as  a  whole 
will  depend  entirely  upon  the  success 
or  failure  of  the  promotion  activity 
of  the  theatres  of  the  industry.  You, 
in  the  theatre  as  a  manager,  con- 
tribute a  portion  of  the  total  effect 
felt  nationally." 

"Anatomy'  in  London 

LONDON,  Sept.  22.-Otto  Premin- 
ger's  "Anatomy  of  a  Murder,"  which 
opens  at  the  Columbia  Theatre  here  on 
a  two-a-day  policy  Oct.  1,  is  enjoying 
a  brisk  advance  sale,  Columbia  Pic- 
tures reports.  "Anatomy"  is  being 
shown  in  the  U.S.  on  continuous  run. 


( Continued  from  page  1 ) 
press  conference  which  followed  f 
board  meeting,  Tisch  said  the  s  l 
purchases  were  entirely  for  investtii  i 
purposes  and  that  he  has  no  tho\  i 
of  engaging  in  a  proxy  contest. 

"I  feel  this  is  a  wonderful  comj 
to  work  with,"  he  said.  "I  am  gre 
impressed  with  its  strength  and 
possibilities  in  both  the  theatre  1 
to  which  it  is  committed  and  to 
ability  to  engage  in  diversified  lin 

He  added  that  with  Picker's 
cooperation  he  has  had  the  op] 
tunity  to  make  a  careful  study  of 
operations  and  potentials  of  Lot 
Theatres  and  that  he  regards  his  a 
ciation  with  its  experienced  man; 
ment  team  of  skilled  and  aggres 
showmen  with  enthusiasm. 

Several  Activities  Eyed 

Both  said  that  diversification  p( 
bilities  are  being  studied  carefully 
that  the  closing  of  no  deal  is  im 
nent.  The  possibilities  include  ac 
tional  radio  stations,  theatrical  in 
ests  or  enterprises  entirely  out' 
those  fields. 

In  reply  to  questions  concern 
payment  of  a  stock  dividend.  Pic 
reminded  that  the  company  is  restr 
ed  in  such  action  in  that  it  first  n 
have  a  two-to-one  ratio  of  asset,'- 
liabilities  and  then  a  dividend  ni 
be  paid  out  of  cilrrent  earnings.  Tli 
is  no  prospect  of  dividend  action 
the  near  future,  he  said. 

Asked  about  earnings.  Picker 
that  the  company's  fiscal  year  enc 
Aug.  31  and  the  final  quarter  had  b( 
a  very  good  one,  but  since  the  ann 
report  is  in  preparation  he  did  not  t 
to  comment  on  it  prematurely. 

Circuit  Has  102  Houses 

Picker  said  that  the  company's  p 
icy  of  eliminating  unprofitable  th 
tres  will  be  continued  and  that  in  1 
with  this  it  had  recently  disposed 
the  State,  Boston;  the  Burnside,  Gra 
and  Bay  Ridge  in  New  York.  At  pr 
ent  it  has  102  theatres. 

It  was  announced  that  the  Capi 
Theatre  here  will  be  remodeled 
make  it  a  "convertible"  house  ad: 
table,  if  desired,  to  large-scale  mu 
cal  productions,  making  is  possible 
reduce  the  capacity  to  2,200  persa 
or,  if  need  be,  to  increase  it  to  3,7^^  * 
Capacity  now  is  4,400. 

Picker  said  he  had  consulted  u 
all  of  the  company's  largest  stoc 
holders  and  discovered  no  dissatisf: 
tion  with  operations  or  the  prese 
management  team. 

The  Tisch  Hotels  company  operat 
the  Americana,  Miami  Beach;  the  Ai 
bassador,  Traymore  and  Colony,  A 
lantic  City;  and  the  Belmont-Pla^ 
New  York. 


Seth  Raisler  Resigns 

( Continued  from  page  1 ) 
ager.  The  resignation  is  effective  Fi 
day. 

Raisler,  a  veteran  of  25  years  wil 
the  company,  also  served  as  assistal 
to  Rube  Jackter  and  has  functiore 
as  assistant  to  various  other  membel 
of  Columbia's  sales  cabinet. 


I 


dnesday,  September  23,  1959 


Motion  Picture  Daily 


5 


less  Preview  Held 
r  'Pillow  Talk'  Here 

ver  2,500  invited  guests  attended 
•ess  preview  here  last  night  of  Uni- 
al's  "Pillow  Talk"  at  the  RKO 
1  Street  Theatre.  On  hand  were 
k  Hudson,  Tony  Randall,  Thelma 
ter  and  Julia  Meade,  all  of  whom 
ear  in  the  picture;  its  producer, 
5  Hunter;  leading  exhibitors;  U-I 
;utives  headed  by  Milton  R.  Rack- 
,  president;  and  motion  picture 
!,iers  and  editors  from  14  cities 
'lae  the  film  will  have  early  open- 

.rriving  with  Hudson  yesterday 
ard  the  20th  Century  Limited  from 
cago  were  editors  and  writers  from 
3ago,  Detroit,  Cleveland,  Cincin- 
and  Milwaukee. 


!W  Dallas  Exchange 

( Continued  from  page  1 ) 
Iters  heard  assistant  general  sales 
'lager  C.  Glenn  Norris,  publicity 
^utive  Ed  Feldman  and  Dallas 
■;ich  manager  Tom  McCleaster  tell 
'iJie  company's  "forward  look"  in 
'ilucing  pictures,  selling  and  mer- 
idising  the  films  and  in  building 
II  the  future. 

i'he  new  Dallas  branch  will  be 
|tt  in  1960.  A  design  of  the  one- 
by,  windowless  building  which  will 
!f  located  at  the  intersection  of 
fird  and  St.  Louis  Streets,  sovith  of 
r  Baker  Hotel  and  near  the  newly- 
stmcted  Municipal  Auditorium, 
shown  to  the  meeting. 

vathes  Named 

( Continued  from  page  1 ) 
th  he  was  associated  from  1937- 
2.  One  of  his  first  undertakings 
be  the  complete  integration  of  all 
'20th  television  operations  into  a 
le  organization.  These  include  the 
jluction  of  motion  pictures  for 
i/ision;  the  sale  and  distribution  in 
;y  form  of  television  programs 
|iughout  the  world;  the  acquisition 
jclevision  stations;  the  production 
commercials;  the  availability  of 
|!  Century-Fox  services  in  every 
[ich  of  television  which  the  indus- 
|and  the  advertiser  require. 
<ouras  has  often  stated  that  he 
,j3cts  the  television  activities  of 
,1  Century-Fox  to  equal  the  ac- 
-ies  of  the  parent  company. 

J.  Schmertz  to  Aid 
(x  Drive  in  Cleveland 

Special  to  THE  DAILY 

LEVELAND,    Sept.    22.-L  J. 
nertz,  who  retired  two  years  ago 
/•  serving  30  years  as  20th  Century- 
Cleveland  branch  manager  and 
'ears  as  a  member  of  the  Fox  or- 
zation,  is  responding  to  an  old 
and  is  returning  here  next  Mon- 
from  his  present  home  in  Miami  to 
1  in  on   the   current  Fox  sales 

(though  retired,  he  still  wants  to 
his  sales  prestige  to  make  Cleve- 
an  outstanding  member  of  the 
i  pany  branches.  It  will  be  his  first 
to  Cleveland  since  he  turned  the 
ch  over  to  his  son,  Ray.  He  plans 
e  in  Cleveland  several  weeks. 


Tri-States  Unit 


'Runaway'  Production 
Brochure  Being  Mailed 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  22.  -  The 
Hollywood  AFL  Film  Council  today 
started  distributing  to  every  union 
member  in  United  States  a  brochure 
attacking  the  evils  of  "runaway"  for- 
eign production  by  American  film 
makers.  First  copies  were  handed  to 
delegates  to  the  national  AFL-CIO 
convention  at  San  Francisco,  where  a 
resolution,  condemning  "runaway" 
movie  production  and  calling  for 
labelling  with  the  country  of  origin 
in  the  main  screen  title,  and  in  all 


ANNOUNCING  distribution  of  "Jack  the  Ripper"  at  luncheon  here  yesterday: 
left  to  right,  Barney  Balaban,  president,  Paramount  Pictures;  Joseph  E.  Levine, 
president,  Embassy  Pictures;  and  George  Weltner,  Paramount  vice-president  in 
charge  of  worldwide  sales.  Paramount  will  distribute  the  Embassy  film  in  the 
U.S.,  Canada,  and  Latin  America. 

'The  Ripper' 

( Continued  from  page  1 ) 
and  "Where  the  Hot  Wind  Blows"— 
formerly  titled  "The  Law." 

As  he  did  for  "Hercules,"  his  most 
recent  record  breaker,  Levine  under 
the  "Jack  Ripper"  deal  will  retain 
complete  control  over  all  advertising, 
exploitation  and  promotion  of  the 
film.  Over  $1,000,000  was  spent  on  a 
saturation  campaign  for  "Hercules" 
and  Levine  said  yesterday  that  the 
budget  for  "Ripper"  would  match 
or  exceed  that  campaign.  "We  are 
selling  a  service,"  Levine  said, 
"and  we  will  handle  'Jack  the  Ripper' 
exactly  as  we  have  the  last  few  pic- 
tures." A  saturation  release  is  set  for 
February. 

Lauded  by  Balaban 

Praising  Levine's  sense  of  show- 
manship, Balaban  in  welcoming  him 
to  the  Paramount  organization  said, 
"He  is  a  man  who  backs  his  judg- 
ment with  his  own  money." 

While  the  campaign  is  not  com- 
pletely set  some  of  its  highlights  will 
include  a  new  examination  of  the 
Jack  the  Ripper  mystery  of  1888  writ- 
ten from  the  screen  story  by  Stuart 
James  and  to  be  published  in  both 
pocket  book  size  and  in  a  hard  cover 
edition;  a  new  score  for  the  British 
made  picture  featuring  music  and 
lyrics  by  Jimmy  McHugh,  bottles  of 
(London  fog  to  be  distributed  to 
newspaper  editors;  and  heavy  radio 
and  television  advertising. 

Top  Officials  Present 

Attending  the  luncheon,  in  addition 
to  Balaban  and  Levine  were  George 
Weltner,  James  H.  Richardson,  Jerome 
Pickman,  Sidney  Deneau,  Hugh 
Owen,  Robert  J.  Rubin,  Howard  Min- 
sky,  James  Perkins  and  Henry  Gordon 
for  Paramount,  and  Budd  Rogers,  Sid 
Blumenstock,  Norman  Prescott  and 
Bill  Doll  for  Embassy. 


( Continued  from  page  1 ) 
night.  Hutchins  has  served  as  secre- 
tary-treasurer this  year.  He  will  be  un- 
opposed in  tomorrow's  election. 

Joe  Keifer  of  Malco,  Memphis,  was 
elected  secretary-treasurer.  By  custom 
he  will  become  president  next  year. 
Lloyd  Royal,  retiring  president,  was 
named  chairman  of  the  board.  Vice- 
presidents  are  Leon  Roundtree  for 
Mississippi,  Bill  Bruster  for  Tennes- 
see and  Robin  Wightman  for  Arkan- 
sas. 

The  first  day  of  the  50th  convention 
of  the  organization  today  at  the  Hotel 
Chisca  passed  a  resolutioin  asking  dis- 
tributors to  "adjust  their  poHcies  to 
allow  exhibitors  to  share  in  the  in- 
creased profits"  which  delegates  said 
they  had  found  in  reports  of  "all  ma- 
jor film  companies." 

The  convention  heard  mayor-elect 
Henry  Loeb  of  Memphis  at  a  noonday 
luncheon  express  pleasure  at  the  "air 
of  optimism  I  have  found  at  the  con- 
vention." Greater  improvements  for 
the  Memphis  trade  territory  and  Mem- 
phis were  forecast  by  Loeb. 

advertising,  was  expected  to  be 
adopted  witliout  opposition. 

The  council  announced  through  its 
new  president,  Charles  Thomas,  that 
it  will  ask  every  union  member  in 
America  to  withhold  patronage  from 
"runaway"  foreign  production  by 
American  producers  and  said  the  coun- 
cil will  keep  union  members  "at  the 
grass  roots  level"  informed  of  the 
titles  of  such  "runaway"  productions. 


'Career'  Date  Set  Here 

Hal  WaUis'  "Career,"  for  Paramount 
release,  will  have  its  invitational  pre- 
miere on  the  evening  of  Oct.  7  at 
Loew's  State  Theatre  here. 


are  advertised  in  LIFE 


UMVERSALINTERNATIONAL'S 

PILLOW  TALK 

in  LIFE'S  September  28th  issue 


THE  BIG  ONE 
IN  MOVIE  SELLING 


I 


^'Pillow  Talk^^Has  Gala  N.Y.  Press  Previeu 


Arriving  at  the  theatre  are  Rock  Hudson  and  Cindy  Robbins;  Sol  Schwartz,  presid 
Theatres,  and  Mrs.  Schwartz;  Mrs.  Milton  R.  Rackmil  and  Milton  R.  Rackmi 
of  Universal. 


ent  of  RKO 
1,  president 


5 TARS  OF  THE  PICTURE,  Universal 
International  executives  headed  by 
President  Milton  JR.  Rackmil;  exhibitors 
and  motion  picture  writers  and  editors 
from  more  than  fifteen  cities  were  among 
the  2,500  people  who  attended  the  invita- 
tional press  preview  of  ''^Pillow  Talk,^^  the 
new  U-I- — Artvin  romantic  comedy  in  East- 
man Color  and  CinemaScope  at  the  RKO 
86th  Street  Theatre  in  New  York  last  night. 
Starring  Rock  Hudson,  Doris  Day,  Tony 
Randall  and  Thelma  Ritter,  "Pillow  Talk" 
was  produced  by  Ross  Hunter  with  Martin 
Melcher. 

On  hand  last  night  were  Hudson,  Ran- 
dall, Miss  Ritter,  Julia  Meade,  who  has  a 
featured  role,  and  producer  Hunter.  The 
motion  picture  tcriters  and  editors  were 
from  the  cities  where  '^Pillow  Talk"  is 
scheduled  to  have  early  openings.  It  will 
have  a  two-theatre  JSeiv  York  World  Prem- 
iere at  the  RKO  Palace  and  Murray  Hill 
Theatres  in  New  York  on  the  evening  of 
October  6th. 

Fhzios  by  IMPACT  PHOTOS 


Harrv  Mandel,  vice-president  of  RKO  Theatres; 
Charles  Simonelli,  Universal's  Eastern  adver- 
tising-publicity department  manager,  and  Hud- 
son. 


Ross  Hunter,  producer  of  the  picture,  arrives 
at  the  invitational  preview  with  Julia  Meade, 
who  has  a  featured  role  in  the  film. 


Thelma  Ritter,  who  is  co-starred  in  the  filit  j 
with  press  representatives  Allen  Widem  an  S 
\'igo  Anderson  prior  to  the  performance. 


With  Hudson  at  the  preview  are  out-of-town  newspaper  representatives 
Arnold  Hirsh,  Stanton  Samuelson,  Arthur  Spaeth,  Henry  Wister  and 
Arthur  Darack. 


With   Tony   Randall   are  out-of-town 


...111  ±<jiiy  xxaiiuaii  are  out-ot-town  newspaper  representatives  Tom' 
Blakely,  Leonard  Mendlowitz,  Eleanor  Hughes,  Mrs.  Sam  Berenson  and 
Sam  Berenson. 


■  MOTION  PICTURE 

iPAILYl 

,.  86,  NO.  60  NEW  YOKK,  U.S.A.,  THURSDAY,  SEPTEMBER  24,  1959  TEN  CENTS 


Third  Merchandising  Conferences  Begin 

'Herald'  Meetings  Aid 
In  Industry  Relations 

Quigley  Cites  Opportunities  for  Better 
Understanding;  Sessions  Largest  Yet 


By  RICHARD  GERTNER 

The  most  important  function  of  the  Merchandising  Conferences  on  new 
product  sponsored  jointly  by  Motion  Picture  Herald  and  the  film  companies 
"    '    "     exhibitors  all  over  the  country  to  become 
—     personally  acquainted  with  30  or  40 
key   advertising-pubhcity  executives, 
Martin   Quigley,   Jr.,   editor   of  the 
Herald,  said  here  yesterday  in  opening 
the  first  session  of  the  third  series  of 
Conferences. 

Over  70  exhibitors  representing 
large  and  small  circuits  throughout 
the  U.S.  and  Canada  gathered  at  the 
Warner  Bros,  screening  room  in  the 
morning  to  see  the  first  of  six  pictures 
which  they  will  discuss  as  well  in  the 
Conferences  continuing  today  and  to- 


is  the  opportunity  it  affords  for 

Ticket'Selling  Theme 
Of  Ohio  U.O.  Meet 


Special  to  THE  DAILY 
COLUMBUS,  O.,  Sept.  23.-Plans 
for  increasing  motion  picture  patronage 
will  be  the  principal  theme  of  the 
24th  annual  convention  of  ITO  of 
Ohio,  to  be  held  here  Oct.  27-28.  The 
convention  will  feature  a  research  ses- 


?ptical 

ider  Supports 
borough  Trial 
>r  ACE  Aims 

s  3'Month  Limit;  Backs 
llinger  Vs.  Cin.  Meeting 

Special  to  THE  DAILY 
)STON,  Sept.  23.-Expressing 
1  skepticism  concerning  benefits 
)itors  may  derive  from  either  the 
rican  Congress  of  Exhibitors  or 
d  States'  so-called  "white  paper" 
)aign,  Edward  W.  Lider,  president 
ndependent  Exhibitors  of  New 
iand,  an  Allied  affiliate,  neverthe- 
asserts  in  a  current  membership 
tin  that,  "as  a  business  man,  I 
d  rather  achieve  industry  peace 
prosperity  on  a  fair  and  equitable 
by  a  series  of  conferences  be- 
n  representatives  of  all  segments 
{Continued  on  page  2) 

froiMtf.O.,  Vancouver 
n  U.A.  Sales  Drive 

riired  Artists'  Detroit,  New  Orleans 
Vancouver    branches,    led  by 
'ch  managers    Syd   J.  Bowman, 
It'ge  Pabst,  and  Harry  Woolfe,  re- 
f±ively,  are  winners  of  the  com- 
's  40th  anniversary  sales  drive,  it 
announced  yesterday  by  co-cap- 
James  R.  Velde,  vice-president 
large  of  domestic  sales,  and  Roger 
^ewis,  vice-president  in  charge  of 
rtising,  publicity  and  exploitation. 

Iilton    E.    Cohen,    Eastern  and 
idian  division  manager,  led  in  the 
( Continued  on  page  2 ) 

vine  to  Assist  on 
rnoff  Dinner  Plans 

artin  Levine,  vice-president  and 
ral  manager  of  Brandt  Theatres, 
assist  Sam  Rosen  in  heading  the 
on  picture  division  for  the  Gen- 
David  Samoff  dinner  sponsored 
iie  B'nai  B'rith,  for  the  benefit  of 
order's  youth  program, 
le  dinner  will  be  held  at  the  Wal- 
: -Astoria  Nov.  10,  1959.  General 
I  off,  chairman  of  the  board  of 
,  6  Corporation  of  America,  will 
,  awarded  the  B'nai  B'rith  presi- 
's  medal  by  the  order's  new  chief 
utive,  Label  A.  Katz. 


Program  for  Today's 
Merchandising  Meets 

The  program  of  the  Herald  mer- 
chandising conferences  for  today  is  as 
follows: 

9:30  A.M.  "Yesterday's  Enemy,"  Co- 
lumbia screening  room,  11th  floor, 
711  Fifth  Ave.  Followed  by  dis- 
cussion period. 

12:30  P.M.  Lunch,  Hotel  Gotham, 
Embassy  Room,  5th  Ave.  and  55th 
Street. 

2:30  P.M.  "The  Best  of  Everything," 
20th  Century-Fox  screening  room, 
6th  floor,  444  West  56th  St.  Fol- 
lowed by  discussion  period. 

6:15  P.M.  Buffet  supper.  Universal 
board  room,  8th  floor,  445  Park 
Avenue. 

7:30  P.M.  "Pillow  Talk,"  Universal 
screening  room,  4th  floor.  Followed 
by  discussion  period. 

• 

The  campaign  and  discussion  on 
Paramount's  "But  Not  for  Me,"  which 
was  screened  yesterday  afternoon, 
and  on  Columbia's  "Yesterday's 
Enemy,"  which  is  to  be  screened  this 
morning,  will  be  reported  in  tomor- 
row's Motion  Picture  Daily. 


Creative  Evolution 
Healthy,  Grant  Says 

By  JAMES  D.  IVERS 

The  evolution  of  production  in  the 
last  ten  years,  in  which  the  creative 
talent— star,  producer  or  director— in- 
fluenced by  the  efi^ect  of  the  tax  struc- 
ture has  taken  direct  control  of  pic- 
ture-making, has  been  the  healthiest 
thing  that  could  have  happened  to  the 
(Continued  on  pag,e  8) 


Special  to  THE  DAILY 
DETROIT,  Sept  23.  -  Milton  H. 
London  of  this  city  today  was  re- 
elected and  will  serve  his  fourth  term 
as  president  of  Allied  Theatres  of 
Michigan,  whose  40th  annual  con- 
vention is  now  in  session  here. 

Wayne  C.  Smith,  of  Pontiac,  was 
elected   vice-president.   Fred  Sweet, 
Telenews  manager,  was  reelected  to 
the  position  of  secretary,  while  Wil- 
{Continued  on  page  8) 


sion,  a  media  and  advertising-^ 
ty  sessions.  Advertising-publicity  di- 
rectors of  two  major  film  companies 
will  address  the  latter. 

Marshall  Fine,  acting  president  of 
( Continued  on  page  8 ) 

Educators  Invited  to 
'Porgy'  Screening  Here 

More  than  1,000  public,  private  and 
parochial  junior  high  and  high  school 
principals,  music  department  chair- 
men, and  school  newspaper  editors 
have  been  invited  to  a  special  screen- 
ing of  Samuel  Goldwyn's  "Porgy  and 
( Continued  on  page  8 ) 


Special  to  THE  DAILY 

MEMPHIS,  Sept.  23.  -  George 
Roscoe,  New  York,  Theatre  Owners 
of  America  field  representative,  told 
the  Tri-State  Theatre  Owners  closing 
session  of  a  two-day  convention  here 
today  that  the  upturn  they  have  found 
in  the  theatre  business  in  the  South 
is  national  in  its  scope. 

Roscoe  explained  the  TOA  con- 
ciliation plan  to  exhibitors  and  told 
(Continued  on  page  8) 


For  Warners'  "Summer" 
Conference   See   Page  7. 
List  of  Exhibitors  Attending 
Meeting   on  Page  8. 

morrow.  Attendance  was  the  largest 
yet  drawn  to  the  meetings,  which  the 
Herald  inaugurated  in  the  Fall  of 
1958.  The  second  series  was  held  in 
April  of  this  year. 

Extending  a  welcome  to  all  the 
showmen  Quigley  took  particular  no- 
tice of  the  30  to  40  new  men  joining 
the  Conferences  for  the  first  time. 

There  are  three  parts  and  purposes 
to  the  Conferences,  the  Herald  editor 
said.  First  are  the  six  screenings  of 
new  films  followed  by  six  hours  of 
( Continued  on  page  7 ) 

Re-Name  Members  of 
Code  Review  Board 

The  Production  Code  Review  Board 
members  all  were  reappointed  for  a 
third  one-year  term  yesterday  by  Eric 
Johnston,  Motion  Picture  Assn.  pres- 
ident, as  predicted  in  Motion  Pic- 
TUHE  Daily  on  Sept.  1.  The  20-man 
board  consists  of  10  MPAA  directors, 
six  exhibitors  and  four  non-member 
producers. 

In  its  two  years  of  existence  the 
(Continued  on  page  2) 


Tri-States  Convention  Hears  Roscoe; 
London  Again  Heads  Michigan  Allied 


Motion  Picture  Daily 


Thursday,  September  24,  \\ 


PEHSDML 
MEIVTIDIV 


TAMES  NICHOLSON,  president  of 
♦J  American  International  Pictures, 
and  Leon  Blender,  general  sales 
manager,  left  here  yesterday  for  the 
Coast.  • 

Wolfe  Cohen,  president  of  War- 
ner Brothers  International,  has  left 
Holl)wood  for  Europe. 

• 

David  A.  Lipton,  Universal  vice- 
president,  will  leave  Hollywood  today 
for  New  York. 

• 

Sidney  Cohn,  president  of  High- 
road Productions,  returned  to  New 
York  yesterday  from  London. 

• 

Abthur  Kerman,  president  of  Gov- 
ernor Television,  Inc.,  will  return  to 
New  York  tomorrow  from  the  Coast. 
• 

John  Harrell,  executive  of  Mar- 
tin Theatres,  Atlanta,  has  returned 
there  from  Jacksonville. 

• 

RoRERT  Goldhammer,  Salesman  for 
Allied  Artists  in  Washington,  was  mar- 
ried there  this  week  to  Chris  Welch. 
• 

Jean  Negulesco,  director,  will  ar- 
rive here  next  Tuesday  from  Holly- 
wood. 


Lider  Backs  Trial  for  ACE 


"Room^  Sets  New  Record 

"Room  at  the  Top"  has  broken 
every  record  in  the  eight-year  history 
of  the  Fine  Arts  Theatre  here,  the 
distributor  reported.  In  the  twenty- 
six  weeks  since  its  premiere,  it  played 
to  21.5,000  patrons  and  grossed  $384,- 
480.  The  previous  record  holder  for 
the  486-seat  theatre  was  "The  Laven- 
der Hill  Mob,"  which  grossed  in  ex- 
cess of  $300,000. 


Party  for  Jimmy  Stewart 

Russell  Downing,  president  of  Rad- 
io City  Music  Hall,  was  host  at  a 
cocktail  reception  at  the  Rainbow 
Grill  here  yesterday  for  Jimmy  Ste- 
wart, press  representatives  and  others. 
Stewart's  new  starring  picture  for 
Warner  Bros.,  "The  FBI  Story,"  opens 
at  the  Music  Hall  today. 


For  40  Years 

A  Tradition 
Of  Service 


For  over  40  Years  Service  and 
Quality  has  been  Our  Tradition- 
Showmen  all  over  America  know 
they  will  get  the  best  when  they 
order 


NIW  TOIIK 
630  Ninth 


FILMACK 
SPECIAL 


1327  S.  Wabash  Ave.,  Chicago  5,  III. 


( Continued 

of  our  industry  and  all  trade  organiza- 
tions." 

Although  he  does  not  quarrel  with 
those  in  high  Allied  positions  who  have 
been  most  critical  of  ACE— they  could 
be  right,  he  suggests— Lider  leaves  no 
doubt  that  he  sides  with  those  who 
believe  ACE  should  be  given  a  fair 
trial,  one  not  limited  to  the  three 
months  grace  period  mentioned  last 
week  in  the  convention  resolution  of 
Allied's  three  Ohio  Valley  units- 
West  Virginia,  Kentucky  and  Indiana. 

The  Lider  message  points  up  the 
split  in  thinking  in  Allied's  top  ranks 
on  the  subject  of  ACE,  since  the  bul- 
letin refers  specifically  to  the  conven- 
tion address  of  Abram  F.  Myers,  Al- 
lied chairman  and  general  counsel,  at 
Cincinnati  last  week,  which  was  criti- 
cal of  ACE  accomplishments  and 
prospects  and  suggested  one  of  its 
purposes  might  be  to  sidetrack  the 
"white  paper"  campaign. 

Answers  Critics 

Lider  also  refers  to  ACE  criticism 
from  Rube  Shor  of  West  Virginia  Al- 
lied, and  Ben  Berger  of  Minneapolis, 
former  national  Allied  leader. 

"Who  is  the  one  to  say,"  Lider  asks, 
"that  three  months  is  enough  time  to 
overcome  40  years  of  suspicion  and 
distrust?  Who  can  put  a  time  limit  on 
these  negotiations  and  discussions? 

"Moreover,  if  Adams,  Kirsch,  DoUin- 
ger,  Marcus,  Snaper  and  others,  in- 
cluding myself,  were  involved  in  the 
early  negotiations  (within  ACE)  as 
authorized  by  the  Allied  board,  and 
if  Dollinger  has  shouldered  most  of 
the  Allied  part  lately  in  ACE,  why 
should  not  the  Allied  board  and  AlHed 
units  wait  for  reports  and  meetings 
with  these  men  before  determining 


from  page  1 ) 

that  ACE  is  a  hoax,  or  should  be  given 
three  months  more,  or  that  non-Allied 
men  on  ACE  are  insincere  in  their  ef- 
forts to  help  the  small  exhibitor? 

"Are  not  those  present  at  the  sum- 
mit meetings  and  those  prior  thereto," 
Lider  asks,  "better  qualified  to  report 
the  climate  of  the  meetings,  the  atti- 
tudes and  sincerity  of  all  present? 
Should  they  not  be  given  that  oppor- 
tunityr"" 

"Why  not  continue  the  (ACE) 
meetings— it  may  prove  to  be  faster 
and  more  beneficial  in  the  long  run 
in  building  up  our  box  ofiice  receipts 
than  the  two-year-old  White  Paper." 

ACE  was  organized  only  last  No- 
vember. 

"Frankly,"  Lider  says,  "I  am  skep- 
tical about  the  prospects  of  ACE  and 
the  distributors  coming  up  with  a 
magic  formula.  I  am  just  as  skeptical 
about  the  White  Paper  campaign  re- 
sults." 

Calls  Convention  Largest 

Referring  to  his  organization's  re- 
cent convention  at  Plymouth,  Mass., 
he  said  it  was  the  largest  ever  assem- 
bled in  the  territory  and  displayed 
greater  unity  and  cooperative  spirit 
than  ever  before.  He  cited  Irving  Dol- 
linger's  convention  address  in  which 
"the  sincerity  of  the  other  men  of  the 
ACE  executive  committee  in  their  ef- 
forts to  establish  and  achieve  the  pur- 
ported goals  of  the  Congress"  were 
praised. 

He  said  his  organization,  "stronger 
today  than  ever,"  stands  readly  to  sup- 
port any  constructive  program  "which 
will  help  not  only  the  small  exhibitor 
but  distribution  and  production"  as 
well. 


U.A.  Sales  Drive 

( Continued  from  page  1 ) 
final  division  standings.  James  Hen- 
del,  Central  district  manager,  was  win- 
ner in  the  district  standings. 

Second  place  prizes  were  awarded 
to  the  branch  managers,  salesmen, 
bookers,  buyers  and  cashiers  of  the 
Jacksonville,  Toronto  and  New 
Haven  branches.  The  Boston,  Pitts- 
burgh and  Calgary  branches  and  their 
sales  personneel  placed  third  in  their 
respective  divisions.  Runner-up  in  the 
district  standings  was  Charles  S. 
Chaplin,  Canadian  district  manager. 

'Li'l  Abner'  to  Open 
At  Roxy  for  Christmas 

Paramount's  "Li'l  Abner"  will  be 
the  Christmas  holiday  attraction  at  the 
Roxy  Theatre  here,  it  was  announced 
jointly  by  Hugh  Owen,  Paramount 
Eastern  sales  manager,  and  Robert  C. 
Rothafel,  president  and  managing  di- 
rector of  the  Roxy. 


Code  Review  Board 

(Continued  from  page  1 ) 
review  board  has  not  had  a  single  case 
brought  to  it  on  appeal.  This  is  felt 
to  be  the  result  of  the  so-called 
liberal  Code  interpretation  policy,  in 
consequence  of  which  there  has  been 
no  instance  of  a  Code  seal  being  re- 
fused a  major  producer's  picture 
^yhich  might  occasion  an  appeal  ac- 
tion to  the  review  board. 

The  non-MPAA  members  of  the 
board  are:  Russell  V.  Downing,  Leo- 
pold Friedman,  Leonard  H.  Golden- 
son,  George  Kerasotes,  Ben  Marcus, 
Sol  A.  Schwartz,  John  Ford,  William 
Goetz,  Stanley  Kramer  and  George 
Sidney. 

The  board  was  named  two  years 
ago  following  complaints  from  some 
independent  producers  that  under  the 
old  system  of  appeals  from  Produc- 
tion Code  Administration  refusals  of 
Code  seals  competitors  of  the  inde- 
pendents in  the  persons  of  MPAA 
board  members  became  the  sole  ar- 
biters of  the  independents'  appeals. 


U.N.  Head  to  Sponsoj 
Film  Festival  Here 

Patron  of  the  United  Nations 
Festival,  the  first  event  of  its  kind 
to  be  held  in  this  country,  will  bej 
Excellency  Victor  Andres  Belaul 
the  newly  elected  President  of  l 
United  Nations  General  Assemblu 

Belaunde,  a  prominent  Perujl 
diplomat,  will  head  a  committeJ 
diplomatic  sponsors  of  the  five-| 
formance  film  event  to  benefit 
United  Nations  International  (J 
dren's  School.  The  Festival  runs  iii 
Oct.  3  to  6  at  the  Murray  Hill  T 
tre,  new  art  film  house,  on  East  j, 
Street  here. 

The  sponsoring  committee  also 
eludes  the  chairmen  of  the  delega 
of  each  of  the  81  member-nation 
the  United  Nations. 

Four  of  the  five  films  are  prev: 
of  foreign  productions  to  be  showr 
special  arrangement  with  produ 
and  distributors.  Because  the  spt 
benefit  audience  will  see  them  in 
vance  of  their  American  premii 
titles  of  individual  films  are  hi 
withheld  by  the  sponsors.  The 
production,  honoring  the  Un 
States,  will  be  the  world  premien 
Universal's  "Pillow  Talk." 


Cinema  Lodge  Financi 
Meeting  Next  Tuesdaj 

A  luncheon-meeting  of  the  execu 
board  of  the  annual  fund-raising  d 
of  Cinema  Lodge  B'nai  B'rith  will 
held  next  Tuesday,  at  Sardi's,  it 
announced  by  Alfred  W.  Schwalb. 
president. 

Joseph  Maharam  is  chairman  of 
year's  sale  of  the  $25  contribul 
share  certificates,  proceeds  of  wh 
are  allocated  to  the  B'nai  B'rith  St 
ice  Fund,  the  principal  fund-rais 
function  of  B'nai  B'ridi  agencies.  1 
year,  in  addition  to  the  awarding 
a  1959  Cadillac,  the  lodge  will  offe 
second  prize-a  21-inch  RCA  cc 
television  set.  Sale  of  the  certificate 
limited  to  600. 

The  major  item  of  interest  to  be  c 
cussed  at  Tuesday's  meeting  will 
the  luncheon  to  be  held  during  the  1 
ter  part  of  October  at  the  Astor  l! 
tel  when  the  drawing  will  take  pl  i[ 
The  exact  date  will  be  announu 
shortly. 


Columbia  Field  Men 
Arrive  Here  Today 

Columbia  Pictures'  field  exploi 
tion  men  from  Detroit,  Philadelpli 
and  Washington,  D.C.  arrive  in  Ni 
York  today  for  two  days  of  confi, 
ences  on  forthcoming  Columbia  \ 
leases  with  Jonas  Rosenfield,  Jr.,  e, 
ecutive  in  charge  of  advertising  a 
pubhcity;  Robert  S.  Ferguson,  natio 
al  director  of  advertising,  public! 
and  exploitation;  and  Richard  Kali 
exploitation  manager. 


Advernsmg  Manager    Gus  H.  Fausel,  P^ducdo.-,  Mariage^  lELEvfsiON  foDA^  cfe  S    A  =  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fed 

Bear  i"T^r  ^:^r'^'^'"^                  Samuel  D-  Berns,  Manager;  Telephone  HOuA^olxl               wlSTn  a"                               ^i"'"^"'  Vincent  Canby,  East'ern  EdUors  Ho? 

Picture  n^flv          IvTa             ""P*^  VVillia.ns  Burnup,  Manager;  Peter  b"  nun   i^rtor    WilliTm  P^^^  A    Otten    National  Press  Club,  Washington,  D    C;  London  Bureau, 

cLble  ;.d^?e^^..   ■'f.'^     '  l'^  '^M^  except  Saturdays,   Sundays  and  holidays,  by  Quigley  Publishine  ^^7n''c-^.°J'''^A'P°"'*^"'l.               principal   capitals   of  the  world.  Moti 

V^cl  President  •  UTTV' A^"k              ^"u''"  P^'^ley,  President;   Mkrtin  QufgW,    Tr      vlce^^^^^^^  Sixth  Avenue,  Rockefeller  Center.  New  York  20.  Circle  7-3K 

aV  a  .er?nn        M          Ipdy..  Secre  arv.   Other  Quigley  Publications:   Motion  Picture   Herald     Rpt^^^^^^  Vice-President    and    Treasurer;    Raymond  Gallagiii 


03 


f-t 
O 


43 


> 


?3 


Ihursday,  September  24,  1959 


Motion  Picture  Daily 


/fOTfON  PICTURE  HERALD  MERCHANDISING  CONFERENCES 


'Place',  Campaign  to  Feature 
^Exploitation -in -Depth' 


Keynote  of  the  campaign  planned  by  Warner  Bros,  for  "A  Summer  Place" 
"exploitation-in-depth,"  with  the  emphasis  on  acquainting  as  large  an  au- 
ience  as  possible  with  what  the  picture  is  about  prior  to  its  release.  Details 
this  promotional  drive  were  out- 


ned  yesterday  by  members  of  the 
/amer  advertising-publicity  staff  at 
le  first  session  of  the  current  Mer- 
landising  Conferences  being  spon- 
ired  by  Motion  Picture  Herald  in 
mjunction  with  the  major  film  com- 
mies. 

Warner  representatives  on  hand 
ere  Meyer  Hutner,  publicity  direc- 
ir;  Charles  Cohen,  advertising  direc- 
ir;  and  Max  Bercutt,  national  coor- 
inator  of  advertising  and  publicity. 
Describing  "A  Summer  Place"  as 
le  of  the  "boldest"  films  ever  re- 
ased  by  his  company,  Hutner  said 
contains  two  extraordinary  per- 
irmances  by  two  important  new- 
)mers— Sandra  Dee  and  Troy  Dona- 
|ae.  Both  are  certain  to  become  big 
ars,  he  declared,  "and  since  each 
w  star  is  worth  $200,000,000  to  the 
lidustry,  all  of  us  have  a  stake  in  the 
m."  Donahue,  who  is  in  town  to 
Iromote  the  picture,  was  introduced 
Iriefly  to  the  exhibitors. 

Posters  Go  to  Exhibitors  Gratis 

M  Cohen  then  proceeded  to  enume- 
Site  the  list  of  promotional  materials 
|/ailable,  including  a  40  by  60  poster 
pf  Donahue  aimed  at  malcing  him  a 
ar.  This  will  be  offered  e.xhibitors 
ratis.  In  addition  to  the  two  regular 
ailers  there  will  be  one  to  introduce 
'onahue  and  four  special  teaser  clips 
esigned  to  be  scattered  throughout 
le   program   weeks   ahead   of  the 
leatre's  opening  date.  There  will  also 
a  radio  spots  series. 
Cohen  showed  the  exhibitors  ex- 
nples  of  fan  and  general  magazine 
Is  which  he  said  reflect  the  theme 
-  the  film  as  "taking  an  honest,  un- 
linking  look   at   the    problems  of 
:>ung  people  in  love  without  snick- 
ing or  finger-pointing."  The  latter, 
ohen  explaine-d,  is   a   quote  from 


Sloane  Wilson,  author  of  the  book  on 
which  the  film  is  based,  made  after 
he  attended  a  screening  of  it. 

Highlight  of  the  "Summer"  cam- 
paign is  to  be  a  promotion  using 
"Movie  Parade,"  a  special  12-page 
publication  with  four  colors  front  and 
hack  containing  scenes  from  the  pic- 
ture and  a  preview  of  the  plot  "with- 
out giving  away  too  much."  Bercutt 
said  the  "Parade"  is  designed  to  be 
distributed  at  the  point-of-sale,  the 
theatre— by  ushers  and  attendants  as 
patrons  leave. 

Bercutt  said  this  is  the  first  time 
this  type  of  promotion  has  been  em- 
ployed by  a  film  company,  the  usual 
practice  being  to  place  such  supple- 
ments in  a  newspaper.  He  predicted 
the  "Parade"  would  build  up  a  ter- 
rific potential  audience  for  the  film 
and  urged  the  exhibitors  to  cooperate 
to  make  it  a  success.  Warners  is 
printing  1,250,000  copies  which  will 
be  distributed  free  through  their  ex- 
changes. 

Other  aspects  of  the  "Summer" 
drive  presented  by  Hutner  included 
a  music  tie-in  with  five  record  com- 
panies set  to  release  the  theme  from 
the  film;  23  magazine  breaks  already 
achieved;  a  paper-back  edition  of  the 
novel;  and  potential  plans  for  several 
tours. 

The  Warner  men  explained  to  the 
Conference  delegates  that  the  "Sum- 
mer" campaign  is  only  half-completed 
to  date  and  asked  for  suggestions  from 
the  floor.  Among  those  advanced  were 
the  idea  of  inserting  an  autographed 
still  of  Donahue  in  each  copy  of  the 
"Parade";  taking  dialogue  quotes  from 
the  film  to  use  as  balloons  with  stills 
in  the  lobby;  and  making  additional 
copies  of  the  "Movie  Parade"  avail- 
able.-R.G. 


'Herald'  Meetings  Aid  in 
Industry  Relations  Cited 

(Continued  from  page  1) 


jharles  Cohen,  Warner  Bros,  advertising  director,  addressing  the  opening 
ission  of  the  Herald  Conferences  on  "A  Summer  Place."  Other  speakers  were 
ICeyer  Hutner  (back  to  camera,  lower  center)  and  Max  Bercutt  (not  shown). 


discussion  on  promotional  aspects  of 
the  product.  Second  is  the  round 
table  meeting  on  Friday  morning  to 
be  devoted  to  general  advertising  and 
promotional  problems. 

"Third,  and  most  important,"  Quig- 
ley  said,  "is  the  opportunity  provided 
at  the  Conference  social  affairs  and 
round  table  for  you  to  visit  not  only 
your  colleagues  but  the  men  from 
the  film  companies.  Each  of  you  will 
find  that  the  other  does  not  have 
horns— nor  does  he  live  in  an  ivory 
tower." 

Called  'Collective  Enterprise' 

Quigley  outlined  briefly  the  devel- 
opment of  the  idea  for  the  Confer- 
ences, which  is  to  bring  exhibitors  and 
distributors  together  in  advance  of  the 
release  of  a  film  to  work  out  promo- 
tional concepts  to  their  mutual  ad- 
vantage. He  explained  that  the  Con- 
ferences are  a  collective  enterprise 
between  the  Herald  and  the  film  com- 
panies. 

"These  meetings  assert  once  again," 
he  pointed  out,  "the  importance  of 
proper  selling  of  pictures.  And  they 
give  the  he  to  such  nonsense  as  a 
story  recently  printed  in  the  lay  press 
saying  that  80  per  cent  of  the  man- 
agement of  motion  picture  theatres 
is  more  interested  in  promoting  con- 
cessions than  films." 

Pledges  'Crowded  Three  Days' 

Quigley  promised  the  Conference 
delegates  a  "crowded  three  days"  and 
urged  them  to  submit  in  ad\'ance  any 
ideas  they  might  have  for  discussion 
at  the  round  table  on  Friday.  This 
will  be  a  "no  holds  barred  session," 
he  said. 

The  exhibitors  then  saw  Warner 
Bros.'  "The  Miracle,"  but  the  discus- 
sion which  followed  was  on  the  com- 
pany's "A  Summer  Place,"  which  was 
showTi  at  trade  screenings  all  over  the 
country  last  week. 

A  number  of  suggestions  for  the 
"Summer  Place"  campaign  were  con- 
tributed by  exhibitors  (see  separate 
story),  and  in  addition  the  talks  pro- 
duced some  general  comments  on  ad- 
vertising and  promotion. 

Proposal  by  Goldberg 

A  recommendation  was  made  by 
Harry  Goldberg  of  Stanley-Warner  for 
some  changes  in  the  types  of  stories 
being  sent  out  by  the  Compo  pub- 
licity network  in  major  cities.  "So 
far,"  he  said,  "efforts  of  this  group 
have  been  confined  to  planting  stories 
with  newspapers  and  tele\ision  and 
radio  stations  of  a  general  nature— 
upbeat  business  reports,  industry 
trends,  etc." 

Goldberg  suggested  that  the  Compo 
network  started  sending  out  material 
referring  to  specific  pictures,  and  of- 
fered as  an  example  the  possibility 


of  a  story  on  Sandra  Dee  and  Troy 
Donahue  as  "new  faces"  for  the  mo- 
tion picture  screen  with  specific  refer- 
ence to  their  appearance  in  "A  Sum- 
mer Place." 

"The  time  is  ripe,"  Goldberg  said, 
"to  lose  the  provincial  approach  based 
on  the  fear  of  giving  a  competitor  an 
achantage." 

Plea  Made  for  Local  Houses 

Other  exhibitors  urged  all  the  film 
companies  to  extend  the  flow  of  pro- 
motional aids  to  subsequent-run  and 
small-town  theatres  and  not  restrict 
major  support  to  tlie  key  first-runs. 

Following  the  Warner  discussion 
the  exhibitors  had  lunch  at  Arnold 
Rubin's  Restaurant.  In  the  afternoon 
they  attended  a  screening  of  Para- 
mount's  "But  Not  for  Me,"  followed 
by  presentation  of  its  campaign. 

Canadians  Issue  Second 
Anti-Pay-TV  Herald 

Special  to  THE  DAILY  - 

MONTREAL,  Sept.  23.-The  sec- 
ond in  a  series  of  heralds  being  dis- 
tributed by  Canadian  theatres  as  part 
of  an  anti-pay  television  campaign  has 
been  issued  by  the  Citizens  Commit- 
tee for  Free  TV'. 

The  herald  states  that  second-run 
features,  \^hich  will  cost  the  average 
viewer  as  much  as  S2  an  hour  to 
watch,  will  comprise  tlie  bulk  of  pro- 
gramming on  the  cable-toll-T\'  to  be 
tested  at  Etobicoke,  near  Toronto, 
late  this  fall.  The  test  is  scheduled 
by  Trans-Canada  Telemeter,  subsidi- 
ary of  Paramount  Pictures. 

In  its  new  herald  the  Citizens  Com- 
mittee quotes  E.  E.  Fitzgibbons, 
Trans-Canada  Telemeter  president,  as 
saying  that  second  run  films  wiM  be  the 
principal  attraction  of  the  new  service. 
The  herald  points  out  Fitzgibbons 
"originalUv  promised  first-run  film 
fare." 


Top  Award  of  SMPTE 
Going  to  Dr.  Edgerton 

Dr.  Harold  Eugene  Edgerton,  pro- 
fessor of  electrical  measurements  at 
the  Massachusetts  Institute  of  Tech- 
nology, has  been  named  to  receive 
the  Progress  Medal  Award  of  the 
Societ)'  of  Motion  Picture  and  Tele- 
\ision  Engineers,  the  highest  citation 
of  the  society.  Presentation  will  take 
place  during  the  86th  semi-annual 
convenHon  of  the  SMPTE,  Oct.  5-9, 
at  the  Statler  Hilton  Hotel  here. 

Dr.  Edgerton  is  vice-president  and 
chairman  of  the  board  of  Edgerton, 
Germeshausen  and  Crier,  Boston  firm 
which  has  been  engaged  in  extensive 
research  and  development  work,  in- 
cluding the  photographing  of  the  A- 
bomb  tests. 


8 


Motion  Picture  Daily 


Thursday,  September  24,  19E' 


Ohio  Meeting  Exhibitors  Attending  'M.  P.  Herald' 

Product  Merchandising  Conferences 


Mich.  Allied 


( Continued  from  page  1 ) 
the  organization,  said:  "Having  com- 
pleted a  legislative  campaign  that 
daily  is  benefiting  every  theatre  in  the 
state,  it  is  now  time  for  the  theatres  to 
plan  to  increase  motion  picture  patron- 
age. 

"The  convention  had  been  planned 
to  set  up  campaigns,  and  to  present 
money-making  ideas  in  both  theatres 
and  concessions  for  every  theatre, 
however  small  or  large." 

Fine  added  the  convention  is  open 
to  all  theatre  owners,  and  attendance 
is  not  limtied  to  members  of  ITO  of 
Ohio. 

The  closing  banquet  Oct.  28  will 
honor  Horace  Adams,  president  of  the 
organization  for  the  past  five  years 
and  president  of  national  Allied  States 
for  the  past  two  years.  Irving  Dollin- 
ger  of  New  Jersey  Allied,  one  of  the 
national  organizations'  representatives 
on  the  American  Congress  of  Exhibi- 
tors, will  be  the  principal  speaker. 

'Angry  Man'  Called  A-1 
By  Legion  of  Decency 

The  National  Legion  of  Decency 
has  placed  in  its  A-1  classification  Co- 
lumbia Pictures'  "The  Last  Angry 
Man,"  at  the  same  time  recommend- 
ing the  picture  as  "an  inspiration  to 
people  of  all  races  and  creeds." 

The  Legion  noted  that  "the  self- 
sacrifice  and  dedication  to  humanity 
which  characterize  the  life  of  the  pro- 
tagonist are  intellectually  rewarding 
as  well  as  heart-warming." 

Creative  Evolution 

( Continued  from  page  1 ) 
industry.  That  is  the  opinion,  admit- 
tedly subjective,  of  Cary  Grant,  star 
of  "Operation  Petticoat"  which  was 
made  by  him  in  association  with  Rob- 
ert Arthur  for  U-I  release. 

Relaxed  and  with  a  refreshing  ap- 
proach to  the  business  of  picture  mak- 
ing, the  star-producer  talked  to  the 
press  in  his  Hotel  Plaza  suite  yester- 
day on  his  plans  for  the  immediate  fu- 
ture, on  changes  in  Hollywood  pro- 
duction, on  how  best  to  promote  a  pic- 
ture, on  comedy  versus  tragedy,  and 
on  "adult"  pictures. 

Has  Two  Now  in  Work 

He  has  two  projects  currently  in 
work.  The  first  will  be  production  of 
"The  Grass  Is  Greener,"  a  play  by 
actor-writer  Hugh  Williams  and  his 
wife,  which  is  presently  a  success  on 
the  London  stage.  This  he  will  do  in 
association  with  Stanley  Donen  and 
co-starring  Deborah  Kerr,  for  U-I 
release,  his  second  for  that  company. 
Next,  as  yet  untitled,  will  be  a  comedy 
with  Ingrid  Bergman,  in  which  both 
will  play  dual  roles. 

He  complimented  Universal  on  once 
again  becoming  a  "healthy  company" 
and  reported  that  his  association  with 
the  company  on  "Petticoat"  had  been 
a  "happy  time."  The  picture,  inci- 
dentally, booked  into  Radio  City  Mu- 
sic Hall  as  its  Christmas  film,  will  be 
the  24th  Cary  Grant  picture  to  play 
that  theatre.  Films  starring  him  have 


'iiiimm 

Murray  Alper,  Randforce  Amuse- 
ment Corp. 

Paul  Raise,  Walter  Reade  Thea- 
tres. 

Sam  Bendheim,  hi.  Neighborhood 
Theatres,  Inc.,  Richmond,  Va. 

Irving  Bernan,  Randforce  Amuse- 
ment Co. 

Richard  Berner,  Interboro  Circuit, 
Inc. 

George  Birkner,  Stanley  Warner 
Fabian  Theatre,  Paterson,  N.  J. 

Edward  Brunner,  Loew's  Valencia 
Theatre,  New  York. 

Ken  Carter,  Schine  Theatres,  Rich- 
mond, Ky. 

William  Copley,  Schine  Circuit. 

J.  Daniels,  Stanley  Warner,  Stan- 
ley Theatre,  Jersey  City,  N.  J. 

Harry  Davey,  Randforce  Amuse- 
ment Corp. 

Bernie  Diamond,  Schine  Theatres. 

DuRWARD  Duty,  Shea  Theatre,  Ash- 
tabula, Ohio. 

Sy  Evans,  Schine  Circuit,  Inc. 

Harold  Field,  Pioneer  Theatre 
Corp.,  Minneapolis. 

Jerry  Fowler,  Schine  Circuit, 
Geneva,  N.  Y. 

Martin  Friedman,  ARC-Para- 
mount. 

Manny  Frisch,  Randforce  Amuse- 
ment Co. 

Ben  Geary,  Schine  Circuit,  Athens 
Ohio. 

Morton  Gerber,  District  Theatres 
Corp.,  Washington,  D.  C. 

Erwin  Gold,  Randforce  Amuse- 
ment Corp. 

L.  R.  GoLDiNG,  Fabian  Theatres. 
Edgar  Goth,  Stanley  Warner,  New- 
ark, N.  J. 

Charles  I.  Grace,  Randforce 
Amusement  Corp. 

Russ  Grant,  Loew's  Theatres. 

Harry  Greene,  Welworth  Theatres, 
Minneapolis. 

Pat  J.  Grosso,  RKO  Theatres. 

played  a  total  of  78  weeks  at  the  Music 
Hall. 

On  promotion  of  a  picture  by  the 
principals  concerned  in  its  production, 
he  feels  that  exposure  on  television  or 
in  radio  interviews  cannot  possibly  do 
as  much  good  as  discussion  of  the  pic- 
ture in  those  media  by  other  person- 
alities. His  theory  is  that  the  public 
is  less  hkely  to  accept  the  star's  opin- 
ion of  his  own  picture  than  that  of 
other  commentators  whom  he  may 
trust. 

Sees  Comedy  Harder,  Better 

He  prefers  comedy  because  he  likes 
"to  make  people  laugh  rather  than 
cry,"  although  it  is  harder  to  do  good 
comedy. 

Speaking  of  the  current  uproar  in  the 
press  about  sensationalism  and  sex,  he 
said  "Why  don't  they  complain  about 
the  newspapers  and  book  publish- 
ers?" In  general,  he  said,  the  matter 
would  be  less  of  a  problem  if  care 
was  taken  to  insure  good  taste  in  the 
handling  of  any  theme.  "Of  course," 
he  said,  "it's  a  fittle  more  difficult  to 
write   'clean'  material." 


Paul  Hanner,  Odeon  Theatres,  To- 
ronto, Canada. 

Lou  S.  Hart,  Schine  Theatres,  Au- 
burn, N.  Y. 

Fred  Herkowitz,  RKO  Theatres. 

Bernie  Hickey,  Shea  Theatres. 

Robert  E.  Hosse,  Crescent  Amuse- 
ment, Nashville. 

Dave  Jones,  Kerasotes  Theatres, 
Springfield,  111. 

George  Kemp,  Stanley  Warner, 
Passaic,  N.  J. 

Frank  V.  King,  Jamestown  Amuse- 
ment Co: 

Herman  Kopf,  Schine  Circuit,  Mil- 
ford,  Del. 

Ray  La  Bounty,  Schine  Circuit, 
Salisbury,  Md. 

George  Langbart,  Randforce 
Amusement  Co. 

Howard  Lesserman,  Valley  Thea- 
tre, Spring  Valley,  N.  Y. 

Blanche  Livingston,  RKO  Thea- 
tres. 

Clifford  Loth,  Interboro  Circuit, 
Inc. 

Mrs.  Edith  Bolte  Marshall,  John 
C.  Rolte  Circuit,  Bronx,  N.  Y. 

Bob  Mosean,  Atlanta,  Ga. 

Willard  Matthews,  Comerford 
Circuit,  Scranton,  Pa. 

Edward  Meade,  Shea's  Bufalo 
Theatre. 

Curtis  Mees,  Skouras  Theatres. 

Jack  Mitchell,  Schine  Theatres, 
Glens  Falls,  N.  Y. 

Edward  Molten,  Stanley  Warner 
Corp.,  Newark,  N.  J. 

Seymour  L.  Morris,  Schine  Thea- 
tres. 

Sperie  p.  Perakos,  Perakos  Thea- 
tres, New  Britain,  Conn. 

James  V.  Pisapios,  Interboro  Cir- 
cuit. 

Darrel  D.  Presnell,  National  The- 
atres, Kansas  City,  Mo. 

Bob  Rappaport,  RF  Theatres. 

Fay  S.  Reeder,  National  Theatres, 
Fox  W.  Coast  Theatre,  Los  Angeles. 

Tom  Rodgers,  Trans-Lux  Theatre, 
New  York. 

Samuel  Seletsky,  Smith  Manage- 
ment Co.,  Boston. 

Harold  Sliter,  Schine  Circuit, 
Lexington,  Ky. 

Raymond  E.  Smith,  Jamestown 
Amusement  Company. 

Jay  Solomon,  Independent  Thea- 
tres, Inc.,  Chattanooga,  Tenn. 

John  Stanek,  Branford  Theatre, 
Newark,  N.  J. 

Mike  Stern,  Joseph  Stern  Thea- 
tres, Chicago. 

H.  E.  Stuckey,  W.  S.  Butterfield 
Theatres,  Detroit. 

Morton  Thalhimer,  Jr.,  Neigh- 
borhood Theatres,  Inc. 

Joseph  Tolve,  Skouras  Theatres. 

E.  C.  Tompkins,  Crescent  Amuse- 
ment, Nashville. 

George  Trilling,  Fabian  Theatres. 

H.  H.  Unterfort,  Schine  Circuit, 
Paramount  Theatre,  Syracuse,  N.  Y. 

Joe    Vleck,    Fox  Inter-Mountain 
Theatre,  Denver. 

Thomas  Williams,  Schine  Circuit, 
Inc.,  Mt.  Vernon,  Ohio. 

Lee  Willis,  Schine  Circuit,  Tiffin 
Ohio. 


(Continued  from  page  1) 
liam  M.  Wetsman,  partner  in  Wispni 
&  Wetsman,  was  named  to  anothc' 
term  as  treasurer. 

Today's  session  of  the  conventir: 
was  conducted  in  an  atmosphere  h 
optimism,  as  speakers  voiced  boll' 
hope  in  the  future  and  confidem 
that  the  current  product  shortage  ca 
and  will  be  relieved.  A  full  attend 
ance  at  the  meeting  heard  a  numb-' 
of  proven  ideas  for  the  creation  ( 
better  business. 

National  Carbon  Co.  was  lunchec  , 
host  to  the  delegates,  who  later  wi  i 
nessed  a  performance  of  Universal' 
"Pillow  Talk"  at  the  Michigan  The; 
tre. 

The  first  day  closed  with  a  bufF. 
supper,  at  which  Alexander  Film  C 
was  host. 


George  Roscoe  Heard 

( Continued  from  page  1 ) 
them  it  is  now  functioning  on  a  loc 
level  so  that  any  exhibitor  can  sett 
his  differences  with  the  film  con 
pany's  branch  manager  in  his  localit 
Two  resolutions  were  passed.  Or 
was  directed  to  major  distributin 
companies  asking  that  national  salt 
policies  be  "adjusted  to  fair  an 
equitable  terms"  to  share  with  th 
exhibitor  some  of  the  "marked  ir, 
creases  shown  in  profits."  This  re 
solution  had  been  introduced  and  di: 
cussed  yesterday  and  was  passed  to 
day. 

Tax  Cut  Hailed 

The  second  resolution  commende 
the  Tennessee  legislature  and  govei 
nor  for  a  reduction  in  the  2  per  cen, 
gross  receipt  tax  to  1  per  cent 
1959  on  admissions. 

Officers,  headed  by  Gordon 
Hutchins  as  president  for  1960,  ani 
Joe  Keifer,  Malco  official  of  Memphii| 
as  secretary-treasurer,  were  unani 
mously  elected  today. 

'Porgy'  Screening 

( Continued  from  page  1 ) 
Bess"  at  the  Warner  Theatre  here  to 
morrow  at  3:15  P.M.,  as  part  of  thi 
nationally  observed  George  Gersh 
win  Birthday  Celebration,  sponsorec 
by  the  George  Gershwin  Memoria 
Foundation.  Samuel  Goldwyn  will  bi 
on  hand  at  the  end  of  the  perform' 
ance  for  an  interview  and  discussion  ' 


Paul  Ross  Joins  *Z7' 

Paul  B.  Ross,  until  recently  rnnn- 
ager  of  the  motion  picture  departmen* » 
in  New  York  of  Rogers  and  Cowan 
has  joined  the  Universal  Pictures  ad 
vertising    and    publicity    department  S 
here    on  a    special    assignment    ot « 
"Four-D  Man,"  the  Fairview  Product 
tion  which  Universal  is  releasing  iij  »i 
the  United  States  and  Canada. 


70mm.  to  Loew  Circuit 

Frank  E.  Cahill,  Jr.,  sales  manager| 
of  Century  Projector  Corp.,  NeM 
York,  said  yesterday  that  Loew'sj 
Theatres  had  purchased  Century  70/ 
35mm  projectors  for  several  situations.! 


DL.  86,  NO.  61 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  FRIDAY,  SEPTEMBER  25,  1959 


TEN  CENTS 


ield  Men  to  Aid 

^ublic  Service 

ii 

^rogram  for 
rheatres  Urged 

0-Hours,  Intermission 
ses  Asked  by  Einfeld 


CCharles  Einfeld,  20th  Century-Fox 
il;e-president,  yesterday  proposed  a 
Ogram  for  offering  more  public  serv- 
er in  theatres,  a 
t)    which  he 
med  neces- 
!  :y  and  vital  in 
Ifchanging  and 
'  Dwing  indus- 

Einfeld,  in  a 
ter  to  the 
mpany's  re- 
gnal advertis- 
and  pub- 
ity  managers, 
Id  a  plan  to 
Iff  e  r  public 


Charles  Einfeld 


"'Vice   in  the 
'iatres  can  be  worked  out  betwen 
managers  and  exhibitors  "to  the 
tterment  of  the  community,  the  the- 
{Continued  on  page  2) 


'Talk  Big/  Einfeld 
ll/rges.  Lauding  Films 

Charles  Einfeld,  vice-president  of 
;th  Century-Fox,  who  conducted  yes- 
day  afternoon's  merchandising  con- 
ence  on  "The  Best  of  Everything," 
icluded  the  session  on  a  note  of 
;h  optimism.  Calling  the  confer- 
ees a  "most  progressive  step,"  he 
•mked  Martin  Quigley,  Jr.,  for  mak- 
i;  them  possible  and  told  the  80  or 
lire  guests  that  in  addition  to  "the 
,  ;at  picture  you  have  just  seen,  you 
/e  a  treat  in  store  for  you  tonight 

Universal   with   'Pillow   Talk.'  I 
ve  seen  it  and  I  know. 
'Pictures  you  have  seen  are  typical 

the  fine  product  coming  from  all 
npanies  this  season,"  he  continued; 
{Continued  on  page  2) 

If  V/S/ON  TODAY-page  9 


'Herald'  Round  Table 
To  Take  Place  Today 

Problems  in  advertising  via  television  and  newspapers  and  the  respective 
merits  of  each  are  to  be  among  tlie  controversial  subjects  up  for  discussion  at 
the  Motion  Picture  Herald  Round  Table  discussion  here  today. 

Participating  in  the  Round  Table 
session,  being  held  at  the  Hotel  Astor, 
will  be  some  100  exhibitors  who  have 
been  attending  the  Herald's  third 
series  of  Merchandising  Conferences 
on  new  product  this  week.  Joining 
them  are  key  advertising  and  pub- 
licity executives  from  the  major  film 
companies. 

Exhibitor  delegates  to  the  Mer- 
chandising Conferences  have  already 
seen  five  new  films  and  heard  adver- 
tising executives  of  the  various  com- 
panies describe  the  campaign  for  each. 
The  exhibitors  have  also  contributed 
a  number  of  suggestions  for  exploit- 
ing the  films,  includino;  Warner  Bros.' 
"A  Summer  Place";  Paramount  s  '  But 


For  Paramount's  "Buf  Nof" 
Conference  See  Page  7. 

For  Columbia's  "Enemy" 
Conference  See  Page  7. 

Lisi  of  Exhibitors  Attending 
Meeting  on  Page  8. 


Not  for  Me";  Columbia's  Yesterday's 
Enemy";  20th-Fox's  "The  Best  of 
Everything";  and  Universal's  "Pillow 
Talk." 

The  Conferences  will  conclude  this 
afternoon  with  a  screening  and  dis- 
( Continued  on  page  8 ) 


[704  Urges  Members 
To  Try  Conciliation 

A  resolution  urging  its  members 
to  avail  themselvesof  the  conciliation 
machinery  revived  through  ACE- 
MPAA  negotiations  has  been  unani- 
mously adopted  by  the  Independent 
Theatre  Owners  Association  following 
a  report  by  Max  A.  Cohen,  ITOA 
representative  on  the  ACE  Commit- 
tee. Action  was  taken  at  an  ITOA 
luncheon  meeting  in  the  Hotel  Astor 
yesterday. 

ITOA  members  were  advised  to  em- 
ploy the  procedure  for  "reasonable 
(Continued  on  page  9) 


Fox  Is  for  Conciliation 
Right  to  Top :  Harrison 

Special  to  THE  DAILY 

DETROIT,  Sept.  24.-Twentieth 
Century-Fox  is  in  favor  of  settling  by 
conciliation  "anything  but  anything, 
with  any  exhibitor  of  any  size,  all 
doors  being  open,  right  up  to  the  top 
in  New  York." 

This  statement  formed  the  theme 
of  an  address  delivered  here  today  by 
Alex  Harrison,  general  sales  manager 
of  20th  Century-Fox,  at  the  40th  con- 
vention of  Allied  Theatres  of  Michi- 
gan. Harrison  took  sharp  issue  with 
Abram  F.  Myers,  Allied  States  chair- 
{Continued  on  page  9) 


REVIEW: 

Career 

Wallis — ^Paramount 


Most  stories  about  the  theatre  tell  a  conventional  tale:  they  introduce 
a  youngster  (male  or  female)  who  comes  to  New  York  with  Stardust  in 
his  eyes  and,  after  a  brief  period  of  struggle  and  heartache,  gets  his  big 
chance  on  opening  night  when  the  leading  actor  unexpectedly  bows 
out  at  the  last  minute.  The  newcomer  dramatically  takes  over,  and 
presto,  is  a  celebrated  star. 

In  a  bold  turnabout  "Career"  kicks  this  legend  in  the  teeth.  It  tells  a 
different  and  obviously  truer  Broadway  story— about  an  aspiring  young 
actor  who  comes  to  the  Big  Town  with  similar  hopes  and  dreams  but 
( Continued  on  page  8 ) 


Delayed 

No  Decision 
On  '60  ^Oscar' 
Sponsorship 


MPA  Members  to  Consult 
Further  Within  Companies 


Decision  on  whether  or  not  the 
Motion  Picture  Association  will  exer- 
cise its  option  to  sponsor  next  year's 
Academy  Awards  telecast  over  NBC- 
TV  was  delayed  following  an  MPA 
board  meeting  here  yesterday  to  per- 
mit some  of  the  company  representa- 
tives present  to  consult  principals 
within  their  companies  before  com- 
mitting them. 

It  was  brought  out  that  B.  B. 
Kahane,  as  president  of  the  Academy 
of  M.  P.  Arts  &  Sciences,  has  dis- 
cussed the  telecast  of  the  Awards 
ceremony  with  all  three  national  net- 
works for  a  three-year  period  begin- 
ning in  1961.  Next  year's  telecast 
over  NBC-TV  is  the  final  one  on  the 
current  three-year  pact  with  that  net- 
work. 

The  option  on  which  a  decision  is 
being  awaited  is  whether  the  industry 
will  sponsor  the  1960  telecast,  thus 
once  more  keeping  it  out  of  the  hands 
{Continued  on  page  9) 


Program  for  Today's 
Merchandising  Meets 

The  program  of  the  Herald  mer- 
chandising conferences  for  today  is 
as  follows: 

10:00  A.M.  Round  table  discussion  on 
general  advertising  and  promotion 
problems,  Astor  Hotel,  East  Ball- 
room, 44th  St.  and  Broadway. 

12:30  P.M.  Lunch,  Astor  Hotel,  North 
Ballroom. 

2:00  P.M.  'Odds  Against  Tomorrow" 
United  Artists  screening  room,  14th 
floor,  729  Seventh  Ave.  Followed 
by  discussion  period. 

• 

The  campaign  and  discussion  on 
20th-Fox's  "The  Best  of  Everything," 
which  was  screened  yesterday  after- 
noon, and  on  Universal's  "Pillow 
Talk,"  shown  last  night,  will  be  re- 
ported in  tomorrow's  Motion  Picture 
Daily. 


Motion  Picture  Daily 


Friday,  September  25,  195  ;i 


PERSDML 
MEIVTIDIV 


GEOFFREY  SHURLOCK,  Produc- 
Code  administrator,  will  return 
to  Holly\\'ood  from  here  at  the  week 
end.  • 

Robert  O'Brien,  vice-president 
and  treasurer  of  Loew's,  Inc.,  and 
Maurice  Silverstein,  vice-president 
of  Loew's  International,  have  arrived 
in  HollvAvood  from  New  York. 
• 

Martin  Moskowitz,  Eastern  di- 
vision manager  of  20th  Century-Fox, 
was  a  visitor  in  Albany,  N.  Y.,  from 
here. 

• 

Arthur  Greenblatt,  Allied  Artists 
Southern  division  sales  manager,  was 
in  Atlanta  from  New  York. 

• 

William  Batliner,  Universal's  tal- 
ent head,  arrived  in  New  York  yes- 
terday from  the  Coast. 

• 

Jack  Haynes,  film  buyer  for  Cha- 
keres  Theatres,  Cincinnati,  has  become 
a  grandfather  for  the  first  time.  New- 
comer's name  is  Beth  Anne. 


Public  Service  Plan  Urged 


Heineman  to  Take  Part 
In  TOA  Product  Panel 

William  J.  Heineman,  vice-president 
in  charge  of  distribution  for  United 
Artists,  is  the  first  distribution  company 
sales  chief  to  accept  an  invitation  to 
participate  in  the  product  panel  of 
the  12th  annual  convention  of  the  The- 
atre Owners  of  America,  at  the  Hotel 
Sherman  in  Chicago,  Nov.  8  to  12. 

The  product  session,  to  be  billed  as 
"A  word  from  Distribution,"  will  be 
held  Wednesday  morning,  Nov.  11. 
Gerald  J.  Shea,  president  of  Jamestown 
Amusement  Co.,  will  be  moderator. 
The  sales  heads  of  all  major  film  com- 
panies have  been  asked  to  appear  to 
outhne  their  product  for  the  forth- 
coming 12  months  to  the  convention. 

Heineman's  acceptance  was  an- 
nounced by  Richard  H.  Orear,  of  Kan- 
sas City,  Shea  of  New  York,  and 
Dwight  L.  Spracher  of  Seattle,  con- 
vention co-chairmen. 


NEW  YORK  THEATRES 


—  RADIO  CITY  MUSIC  HAU— , 

Rockefeller  Center  •  Ci  6-4600 

"THE  FBI  STORY" 

Starrine  JAMES  STEWART 
VERA  MILES 

A  WARNER  BROS.  Picture  in  TECHNICOLOR® 
and  GALA  NEW  STAGE  SPECTACLE 


( Continued 

atre  and  the  motion  pictures  busi- 
ness." 

"For  example,"  he  said,  "no  one 
has  ever  fully  taken  advantage  of  the 
newsreel  as  a  service  to  the  public. 
Here  is  an  opportunity  for  a  thea- 
tre to  provide  a  unique  service. 

"There  can  be  special  morning 
showings  of  the  newsreel  held  for 
grade  school  and  high  school  classes. 
Contests  involving  the  newsreel  can 
be  held  and  special  note  of  the  par- 
ticular advantage  of  the  theatre  news- 
reel  ought  to  be  capitalized  on." 

Einfeld  advised  the  managers  to 
"work  with  the  exhibitor  in  selling 
the  newsreel  to  his  audience  as  a 
public  service.  Nowhere,  except  in  a 
motion  picture  theatre,  can  the  pa- 
tron be  provided  with  the  kind  of 
pictorial  journalism  the  newsreel  has 
to  offer,  it  has  been  a  much  overlooked 
advantage  to  the  theatreman.  The 
newsreel  is  at  its  peak  today  and 
many  of  our  patrons  don't  realize  it." 

Sees  Value  of  Intermission 

The  executive  also  talked  about 
unprecedented  uses  of  a  theatre's  in- 
termission time  as  a  public  service 
instrument. 

"A  plan  can  be  worked  out,"  he 
wrote,  "whereby  an  exhibitor  can 
offer  his  intermission  time  for  an- 
nouncements of  public  interest.  He 
can  give  weather  reports,  traffic  bul- 
letins, safety  notices.  In  addition,  he 
can  make  the  time  available  to  city 
organizations  to  make  their  own  an- 
nouncements of  local  interest. 

"All  this  would  raise  the  stand- 
ing of  the  theatre  and  increase  pa- 
tronage." 

Einfeld  added  other  examples  of 
expanding   public   service   from  the 


Columbia  to  Release 
'Nights'  at  Christmas 

UFA'S  "1001  Arabian  Nights"  has 
been  set  as  Columbia's  Christmas  re- 
lease, it  was  announced  yesterday  by 
Rube  Jackter,  Columbia  vice-president 
and  general  sales  manager.  He  said 
bids  were  already  being  accepted  for 
bookings  of  the  full-length  cartoon. 

"1001  Arabian  Nights"  will  be  mer- 
chanised  along  the  same  lines  as  last 
year's  "The  Seventh  Voyage  of  Sin- 
bad,"  he  added. 


Ben  Simon  Retiring 

Ben  Simon,  a  manager  for  Loew's 
Theatres  for  the  last  32  years,  is  re- 
tiring this  week.  Simon  spent  31 
years  as  manager  of  Loew's  Metropoh- 
tan  Theatre  in  Brooklyn.  He  came  to 
Loew's  in  1927  as  assistant  manager 
at  Loew's  Hillside  Theatre,  and  was 
made  manager  of  the  Metropolitan 
Theatre  in  1928. 


jrom  page  1 ) 
exhibitor.  The  letter  tells  of  a  plan  to 
secure  special  educational  shorts 
to  show  at  morning  sessions  to  high 
schools  and  grade  schools,  in  addi- 
tion to  the  special  newsreel  showings. 

"A  series  of  such  showings  would 
prove  invaluable  to  the  exhibitor  and 
provide  him  with  a  sofid  basis  on 
which  to  base  a  public  service  cam- 
paign," it  was  pointed  out. 

The  letter  continues:  "Just  as  sev- 
eral top  corporations  make  the  prod- 
uct they  sell  incidental  to  their  ad- 
vertising approach,  so  can  the  thea- 
tre get  his  message  across.  Perhaps 
there  are  areas  where  advertising 
geared  to  the  institutional  approach 
can  help  maintain  the  theatre  a  place 
of  public  interest. 

"Many  American  industries,  nota- 
bly radio  and  television,  public  utili- 
ties, telephone  and  certain  electronic 
and  appliance  corporations  ofFer  extra 
services  to  the  public  with  only  an 
institutional  approach  in  their  pre- 
sentations. They  have  managed  to  in- 
stitutionalize their  names  and  to  raise 
their  appeal  to  the  consumer  to  a 
level  of  national  and  civic  value,  by 
offering  public  service." 

Points  to  Corporations'  Use 

"Wherever  possible,"  Einfeld  urged 
the  ad-pub  managers  "aid  the  exhibi- 
tor in  helping  to  place  his  theatre  as 
a  center  of  community  life.  It  may  be 
possible  for  an  exhibitor  to  speak  at 
local  functions,  or  to  lecture  on  vari- 
ous aspects  of  the  motion  picture  at 
schools  and  meetings.  In  this  way  sev- 
eral large  corporations  in  this  country 
built  splendid  civic  reputations." 

Einfeld  also  asked  the  ad-pub  man- 
agers to  offer  their  own  suggestions 
for  additional  ways  in  which  theatres 
can  offer  public  service. 


'Talk  Big' 

( Continued  from  page  1 ) 
"We  all  know  what  the  box  office  did 
this  summer.  I  am  sure  that  it  will 
continue  and  that  we  will  go  on  to  a 
permanently  prosperous  future.  We 
should  hold  our  heads  high,  go  home 
and  talk  big  about  the  wonderful 
things  to  come." 

40  Dates  for  'Fisherman"^ 

Rowland  V.  Lee's  "The  Big  Fisher- 
man," produced  in  Panavision-70,  has 
been  set  by  Buena  Vista  to  open  in 
40  key  situations,  including  Canada 
and  Hawaii,  between  Sept.  30  and 
Dec.  25,  all  on  a  hard  ticket  pohcy. 

WB  Dividend  30c 

The  board  of  directors  of  Warner 
Bros,  yesterday  declared  a  regular 
quarterly  dividend  on  the  common 
stock  of  30c  payable  on  Nov.  5  to 
stockliolders  of  record  Oct.  14. 


'North'  Gross  at  Hall: 
$1,202,915  in  7  Weeks 

M-G-M's  "North  By  Northwest 
grossed  $1,202,915  in  its  seven- wee 
run  at  Radio  City  Music  Hall  whic 
ended  Wednesday,  the  company  rt 
ported  yesterday. 

When  it  passed  the  million-dollai 
mark,  "North"  became  the  twelft'; 
M-G-M  release  to  reach  that  figur; 
at  the  showcase. 


File  Demurrer  in  Suit 
For  Ohio  Censor  Fees 

Special  to  THE  DAILY 

COLUMBUS,  O.,  Sept.  24.-Asm 
Atty.  Gen.  John  A.  Hoskins  has  file 
a  demurrer  in  the  suit  against  th 
state  of  Ohio  brought  by  Paramouii 
Film  Distributing  Corp.  of  New  Yorl 
which  seeks  to  recover  censor  fee 
paid  in  past  years. 

Paramount  and  seven  other  Eh 
distributors  have  filed  suits  for  a  n 
turn  of  the  fees  on  the  grounds  tha 
the  courts  have  held  Ohio  censorshij 
laws  to  be  unconstitutional.  Th 
amount  involved  from  all  companie 
is  about  $240,000. 

The  demurrer  contends  that  stat 
officials  cannot  be  sued  for  fees  col 
lected  by  them  in  good  faith  under  ; 
supposedly  valid  law.  It  also  claim 
that  no  money  can  be  recovered  fron 
the  state  treasury.  The  film  companie 
allege  the  censorship  fees  were  paic 
involuntarily  and  under  duress. 

A  demurrer  is  an  action  that  admit: 
allegations  in  a  suit  but  points  ou 
a  legal  defect  that  should  halt  the  pro 
ceedings. 

New  Drive-in  Screen 
Called  'Revolutionary' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  24.-A  revo- 
lutionary new  plastic  drive-in  theatre 
screen  which  can  increase  screen  lighl 
up  to  300  per  cent  has  been  developed 
by  the  Motion  Picture  Research  Coun- 
cil, William  Kelley,  MPRC  president 
annormced  today. 

The  new  screen,  which  evolved  fron] 
the  council's  research  and  develop- 
ment of  its  all-aluminum  screen  which 
won  an  Academy  "Oscar"  for  techni- 
cal achievement,  embodies  the  same 
characterization  as  the  aluminum 
screen  but  can  be  installed  in  an}' 
drive-in  without  extensive  remodeling. 

Griesdorf  Rites  Today 

TORONTO,  Sept.  24.-Mrs.  Ruth 
Griesdorf,  wife  of  David  Griesdorf,' 
president  of  NTA  Telefilm  (Canada) 
Ltd.,  died  suddenly  here  today. 
Funeral  services  will  be  held  tomorrow 
at  Holy  Blossom  Temple. 


OR  FALL  '59 


DRAMA 
:OMEDY 
OMANCE 
VIUSIC 
■  PECTACLE 
CTION 


\CparamomV 


G  PRODUCT! 


That 
Kind  Of 


LOVE  STORY  WITH  GROWN-UP  FRANKNESS! 


Starring 


SOPHIA  LOREN  •  TAB  HUNTER  • 


co-starring  JACK       BARBARA        KEENAN     Co  starrmg  GEORGE 


Produced  by  CARLO  PONTI  and  MARCELLO  GIROSI  .  Directed  by  SIDNEY  LUMET  .  Screenplay  by  WALTER  BERNSTEIN  • 


as 

Ihe  Man 


Based  on  a  Story  by  Robert  Lowry 


CLARK  GABLE  CARROLL  BAKER 
ULLI  PALMER  LEE  J.  COBR 


^6 


BUT 


NOT, 


FOR 


ME 


5^ 


Also  starring 


BARRY  COE 


STAR-POWERED  ROMANTIC  COMEDY! 


with  THOMAS  GOMEZ  •  Produced  by  WILLIAM  PERLBERG  and  GEORGE  SEATON  •  Directed  by  WALTER  UNG 
Screenplay  by  JOHN  MICHAEL  HAYES  •  Based  on  a  Play  by  SAMSON  RAPHAELSON 


BOX-OFFICE  [ 


HAL  WALLIS' 


PRODUCTION 


ca  reer 


DRAMA  WITH  A  DYNAMITE  CAST! 

STARRING 

DEAN  NARTIN 
>^  ANTHONY  FRANCIOSA 
SHIRLEY  MacLAINE 
CAROLYN  JONES 


CO-STARRING 


JOAN  BLACKMAN  •  ROBERT  MIDDLETON  Directed  by  Joseph  ANTHONY  •  screenplay  by  JAMES  LEE 


THE 


SUPER-SCALE  CIVIL  WAR  SAGA  I 


39 


TECHNICOLOR® 

vistaVision® 


JEFF  CHANDLER  •  FESS  PARKER  •  NICOLE  MAUREY 

CO-STARRING 

A  PANAMA  &  FRANK  •  HENRY  SILVA  •  MELVInTrANK  •  MELVIN  FRANK,  JOSEPH  PETRACCaTfRANK  FENTON  &  A.  L  BEZZERIDES 


>R  BIGNESS!  FOR  BOX-OF 


LI'L  ABNER 

FUN-STACKED!  Gl RL- STACKED ! 


vistaVision' 
TECHNICOLOR' 


CECIL  B.  DeMILLE'S  "SAMSON  A.D  DELILAH"- LAMARR  •  MATURE  •  SANDERS •  LANSBURY-  WILOnXON  .TFCHMinni 


Friday,  September  25,  1959 


Motion  Picture  Daily 


MOTION  PICTURE  HERALD  MERCHANDISING  CONFERENCES. 


'But  Not  for  Me'  Campaign 
Stresses  Romance  and  Fun 


'Honesty'  of  'Enemy'  Stressed 
In  Big  Campaign  by  Columbia 


By  JAMES  D.  IVERS 

Paramount's  campaign  for  the  Clark  Gable-Carroll  Baker  comedy  "But  Not 
for  Me"  has  successfully  overcome  the  twin  difficulties  of  pinpointing  comedy 
In  magazine  and  newspaper  ads  and  of  by-passing  the  problem  of  youth-age 
fomance,    exhibitors    at   the  Motion  


ficture  Herald  Merchandising  Con- 
drences  agreed.  The  picture  was 
creened  Wednesday   afternoon  and 

elicited  enthusiastic  response  from  the 
lonference  guests. 

jerome  Pickman,  Paramount  vice- 
|3resident,  outlined  the  campaign  to 
he  circuit  advertising  executives.  In 
Itddition  to  the  heavy  national  and 
an  magazine  schedule  and  extensive 
)lans  for  radio  promotion,  he  said  he 
lad  high  hopes  for  good  results  from 

tieup  with  Jack  Paar.  The  deal  at 
5resent  calls  for  three  successive  spots 
in  the  network  television  show, 
jought  after  Paar  had  seen  the  com- 
idy  and  agreed  to  give  it  his  per- 
lonal  endorsement.  The  deal  may  be 
jxtended  Pickman  said. 

Gets  Laughs,  Not  Girl 

The  advertising  campaign  features 
/ariety  in  both  art  and  copy  but  the 
general  theme,  Pickman  explained, 
'takes  the  curse  off"  the  romance 
Dctween  the  elder  Clark  Gable  and 
(^oung  Carroll  "Babv  Doll"  Baker.  The 
ids  feature  star  value  with  Gable, 
Mliss  Baker  Lilli  Palmer  and  Barry 

be  but  the  copy  includes  such  lines 
js  "Gable  acts  his  age  and  becomes 
:he  rage,"  "He's  51,  pretending  to  be 
tl,  trying  to  act  31,  because  she's 

nly  21,"  "He  doesn't  get  the  girl 
Dut  he  gets  those  laughs,"  and  "The 
5reat  lover  becomes  a  great  comedy 
itar." 

The  conference  guests  were  unani- 
nous  in  their  agreement  on  the  ef- 
fectiveness of  the  copy  but  were  par- 
iicularly  enthusiastic  about  the  "He's 
51,  pretending  to  be  41  .  .  ."  line 
uid  it  was  suggested  that  a  separate 
;easer  trailer  featuring  the  line  be 
nade.  The  regular  trailer,  shown  to 
|he  guests,  is  an  "editorial"  type,  fea- 


turing Miss  Baker  relating  briefly  what 
happens  to  her  and  stressing  the  ro- 
mance and  fun. 

Pickman  also  explained  in  detail  a 
secretary  contest,  featuring  letters  of 
endorsement  to  their  friends  with 
prizes  for  the  girl  responsible  for  the 
most  paid  admissions  which  he  said 
was  one  result  of  a  Paramount  cir- 
cuit exploitation  meeting.  The  con- 
test is  to  be  tried  in  Houston  and 
Dallas  for  opening  dates  there. 

The  Paramount  executive  strongly 
recommended  previews  of  the  picture 
in  order  to  start  word  of  mouth  on 
the  picture  and  agreed  to  help  ex- 
hibitors get  authorization  from  the 
sales  department  to  run  them. 

The  national  ad  campaign  schedules 
include  "Life,"  "Look,"  "Pictorial  Re- 
view," "Seventeen"  and  the  full  fan 
list,  Pickman  said. 

Supplementing  the  national  ad  cam- 
paign and  the  Jack  Paar  show  build- 
up, heavy  radio  exploitation  featuring 
Ella  Fitzgerald  singing  the  title  song 
will  be  used,  carrying  out  the  title 
identification  theme. 

Past  Results  Cited 

The  discussion  concluded  with  an 
analysis  of  the  effectiveness  of  radio 
plugs.  Pickman  stressed  the  remark- 
able results  achieved  by  Paramount 
and  other  companies  not  only  for 
"gimmick"  pictures  but  for  others  as 
well  by  using  both  television  and  rad- 
io. Television  use,  he  pointed  out,  ob- 
viously is  limited  because  of  the  costs 
involved  but  extensive  radio  coverage 
is  easily  gotten,  particularly  with  the 
sliding  scale  device  now  being  widely 
used. 

Assisting  Pickman  in  the  presentation 
were  Joseph  Friedman,  exploitation 
director,  and  Dave  Judson. 


By  VINCENT  CANBY 
"If  ever  there  is  a  more  meaningful  war  film,  they'll  have  to  fire  live  bullets 
from  the  screen." 

This  line,  spoken  by  famous  newspaperman  Bob  Considine  in  radio  spots 

and  in  the  special  theatrical  trailer,   

is  the  key  to  the  selling  campaign  on 
Columbia  Pictures'  forthcoming  "Yes- 
terday's Enemy."  The  campaign  was 
outlined  yesterday  morning  for  more 
than  75  exhibitors  attending  the  sec- 
ond day  of  the  third  series  of  Mer- 
chandising Conferences  sponsored  by 
Motion  Picture  Herald. 

Robert  L.  Ferguson,  national  direc- 
tor of  advertising,  publicity  and  ex- 
ploitation for  Columbia;  Jonas  Rosen- 
field,  Jr.,  executive  in  charge  of  ad- 
vertising and  publicity,  and  Richard 
Kahn,  exploitation  manager,  headed 
the  list  of  Columbia  officials  who  were 
hosts  at  the  screening  of  the  film  and 
the  presentation  of  the  merchandising 
campaign  in  the  home  office,  followed 
by  luncheon  at  the  Hotel  Gotham. 

Points  to  Large  Attendance 

Introduced  by  Martin  Quigley,  Jr., 
editor  of  The  Herald,  Ferguson  wel- 
comed the  conference  delegates  by 
taking  note  of  the  sizeable  increase 
in  attendance  over  the  last  confer- 
ences held  in  May.  "It  is  a  sign  that 
both  exhibitors  and  distributors  now 
realize  how  much  we  both  have  at 
stake  and  the  more  we  cooperate,  the 
better  it  is  for  both  of  us." 

"Yesterday's  Enemy,"  a  British- 
made  Hammer  Film  set  in  Burma 
during  World  War  II,  was  picked  over 
other  product  to  represent  Columbia 
at  the  conference,  said  Ferguson,  be- 
cause it  was  felt  to  offer  "showmen 
a  greater  opportunity  to  capitalize  on 
their  showmanship  abilities.  He  ad- 
mitted that  it  has  no  stars  well  known 
to  U.S.  audiences,  but  said  that  the 
story,  which  shows  courage  and  cow- 
ardice in  both  the  British  and  Japan- 
ese,   dramatizes   a    strong  universal 


truth  about  the  corrosive  effect  of 
war  on  all  participants. 


The  perhaps  unprecedented  hon- 
esty of  the  film,  said  Ferguson,  is  be- 
ing stressed  in  all  phases  of  the  sell- 
ing campaign.  Considine's  quote  is, 
in  addition  to  being  used  in  the 
trailer  and  radio  spots,  being  exten- 
sively utilized  in  the  display  ads.  The 
film  has  been  screened  for,  and  strong- 
ly recommended  by,  such  groups  and 
individuals  as  the  Overseas  Press 
Club,  the  China-Burma-India  Vet- 
erans Association,  General  Devers,  and 
a  number  of  the  country's  most  wide- 
ly read  syndicated  columnists. 

Columbia's  biggest  coup,  he  re- 
ported, has  been  in  getting  the  back- 
ing of  General  Sir  Robert  Mansergh, 
military  aide  to  Queen  Elizabeth.  The 
general  feels  so  strongly  about  the 
film  that  he  has  agreed  to  tour  major 
cities  in  this  country  to  talk  about  it. 

The  general,  according  to  Richard 
Kahn,  is  because  of  his  colorful  per- 
sonality, a  natural  to  receive  all  sorts 
of  publicity.  He  will  be  interviewed 
on  national  radio  and  TV  shows. 

Will  Be  Sold  as  War  Film' 

One  exhibitor,  who  praised  the 
hard-hitting  campaign  on  the  picture, 
but  asked  the  Columbia  executives, 
"How  do  we  get  women  in  the  thea- 
tre?" was  answered  by  another  ex- 
hibitor who  said  that  while  it  was 
always  desirable  to  have  a  "woman's 
angle"  in  the  advertising,  it's  not  al- 
ways necessary.  "Look  at  'Al 
Capone,'  "  he  said.  He  was  backed  by 
an  exhibitor  who  advised  against 
"selling  away  from  the  film.  It's  a  war 
film.  Let's  sell  it  as  such." 

Other  suggestions  for  promotion  on 
the  local  level  included  cooperation 
with  local  veterans  groups,  and  spe- 
cial screenings  for  civic  educational 
and  student  groups. 


The  advertising  approach  on  "But  Not  for  Me"  is  discussed  by  Jerome  Pick-  Robert  S.  Ferguson,  Columbia  national  director  of  advertising,  publicity  and 
nan,  Paramount  vice-president,  at  a  Motion  Picture  Herald  Merchandising  exploitation,  describes  the  campaign  for  "Yesterday's  Enemy"  at  the  Herald 
.Conference  session.  Conference. 


Motion  Picture  Daily 


Exhibitors  Attending  'M.  P.  Herald' 
Product  Merchandising  Conferences 


MuRR-4Y  Alper,  Randforce  Amuse- 
ment Corp. 

Paul  Bazse.  Walter  Reade  Thea- 
tres. 

Sam  Bendhei-M,  hi,  Xeigliborliood 
Theatres,  Inc.,  Richmond,  \'a. 

Irving  Berxax,  Randforce  Co. 

RiCH_\RD  Berxer,  Interhoro  Circuit. 

George  Birkxer,  Stanley  Warner 
Fabian  Theatre,  Paterson,  X.  J. 

Lou  Brown,  Loew's  Theatres,  Bos- 
ton. 

Myron  Blank,  Central  States  The- 
atres, Des  Moines,  la. 

Richard  Br.ax-dt,  Trans-Lux. 
Edw.ard  Brl-nner,  Loew's  Valencia. 
Henry  Capogna. 

Ken  Carter,  Schine  Theatres,  Rich- 
mond, Ky. 

William  Copley,  Schine  Circuit. 

J.  Daniels,  Stanley  Warner,  Stan- 
ley Theatre,  Jersey  City,  N.  J. 

Harry  Da\-ey,  Randforce  Amuse- 
ment Corp. 

Bernie  Dl4moxt3,  Schine  Theatres. 

M.  DoRso,  Walter  Reade  Theatres. 

Earl  Douglass,  Commonwealth 
Theatres,  Colombia,  Mo. 

DuRWARD  Duty,  Shea  Theatre,  Ash- 
tabula, Ohio. 

Sy  Evans,  Schine  Circuit,  Inc. 

Harold  Field,  Pioneer  Theatre 
Corp.,  Minneapolis. 

Jerry  Fowler,  Schine  Cireuit. 

Jack  Foxe,  Loew's  Theatres;  ^^'ash- 
ington,  D.  C. 

Leopold  Friedman,  Eugene  Pick- 
er, John  Murphy  and  Ernest  Emer- 
LiNG,  Loew's  Theatres. 

.\Lartin  Friedman,  AB-PT. 

Manny  Frisch,  Randforce  Amuse- 
ment Co. 

J.  Clyt>e  Fuller,  Jr.,  Loew's  The- 
atres. 

Ben  Ge.ary,  Schine  Circuit.  Athens 
Ohio. 

Morton  Gerber,  District  Theatres 
Corp.,  Washington,  D.  C. 

Erutn  Gold,  Randforce  Amuse- 
ment Corp. 

L.  R.  Goldixg,  Fabian  Theatres. 

Edgar  Goth,  Stanley  Warner,  New- 
ark, N.  J. 

Charles    L     Gr,\ce,  Randforce 
Amusement  Corp. 

Russ  Grant,  Loew's  Theatres. 
Harry  Greene,  Welworth  Theatres. 
Pat  J.  Grosso,  RKO  Theatres. 
Charles  Hacker,  Music  Hall. 
Paul  Hanner,  Odeon  Theatres,  To- 
ronto, Canada. 

Lou  S.  Hart,  Schine  Theatres,  Au- 
burn, N.  Y. 

Fred  Herkowitz,  RKO  Theatres. 
Bernie  Hickey,  Shea  Theatres. 
Robert  E.  Hosse,  Crescent  Amuse- 
ment, Nashville. 

Dave   Jones,   Kerasotes  Theatres, 
Springfield,  HI. 

George    Kemp,    Stanley  Warner, 
Passaic,  N.  J. 

Frank  V.  King,  Jamestown  Amuse- 
ment Co. 

Herman  Kopf,  Schine  Circuit. 
Ray  La  Bounty,  Schine  Circuit, 
Salisbury,  Md. 


George  Langbart,  Randforce 
Amusement  Co. 

How.ARD  Lesser,  Valley  Theatre, 
Spring  \'alley,  N.  Y. 

Dougl.^s  J.  Lightner,  Common- 
wealth Theatres,  Kansas  Citv,  Mo. 

Blanche  Livingston,  RKO  Thea- 
tres. 

Clifford  Loth,  Interhoro  Circuit, 
Inc. 

Mrs.  Edith  Bolte  NLarshall,  John 
C.  Bolte  Circuit,  Bronx,  N.  Y. 

Bob  Mosean,  Atlanta,  Ga. 

WiLLARD  Matthews,  Comerford 
Circuit,  Scranton,  Pa. 

Edward  Meade,  Shea's  Buffalo 
Theatre. 

Curtis  Mees,  Skouras  Theatres. 

Jack  Mitchell,  Schine  Theatres 
Glens  Falls,  N.  Y. 

Edw.ard  Molten,  Stanley  Warner 
Corp.,  Newark,  N.  J. 

Seymour  L.  Morris,  Schine  Thea- 
tres. 

RrciLARD  Orear,  Commonwealth 
Theatres,  Kansas  City,  Mo. 

Sperie  p.  Perakos,  Perakos  Thea- 
tres, New  Britain,  Conn. 

James  V.  Pisapios,  Interhoro  Cir- 
cuit. 

Darrel  D.  Presnell,  National  The- 
atres, Kansas  City,  Mo. 

Bob  Rappapor't,  RF  Theatres. 
Fay  S.  Reeder,  National  Theatres, 
Fox  W.  Coast  Theatre,  Los  Angeles. 

Samuel  Rixzler,  Randforce  Amuse- 
ment Co. 
_  Tom  Rodgers,  Trans-Lux  Theatre. 
New  York. 

^  Bob  Shapiro,  Paramount  Theatre, 
New  York. 

Gerald  Shea,  Shea  Circuit. 
Donald  Schine,  Schine  Circuit. 
Sol  Schwartz,  Harry  Mandel  and 
John  Cassidy,  RKO  Theatres 

Samuel  Seletsky,  Smith  Manage- 
ment Co.,  Boston. 

James  Sh.\nahan,  Loew's  Theatres. 
Gerald  Shea,  Jamestown  Amuse- 
ment Co. 

Harold    Sliter,    Schine  Circuit, 
Lexington,  Ky. 

Raymon-d    E.    Smith,  Jamestown 
Amusement  Company. 

^\'ILBU-R  Snaper,  Snaper  Theatres. 
Dorothy  Solomon,  Loew's  Thea- 
tres, N.  Y.  C. 

Jay  Solomon,  Independent  Thea- 
tres, Inc.,  Chattanooga,  Tenn. 

Henry  Spiegel,  American  Broad- 
casting-Paramount Theatres. 

John   Stanek,    Branford  Theatre, 
Newark,  N.  J. 

Mike  Stern,  Joseph   Stern  Thea- 
tres, Chicago. 

H.  E.  Stuckey,  W.  S.  Butterfield 
Theatres,  Detroit. 

Morton   Thalhlmer,  Jr.,  Neigh- 
borhood Theatres,  Inc. 

Joseph  Tolve,  Skouras  Theatres. 
E.  C.  Tompkins,  Crescent  Amuse- 
ment, Nashville. 

George  Trillixg,  Fabian  Theatres. 
H.  H.  Unterfort,  Schine  Circuit, 
Paramount  Theatre,  Syracuse,  N.  Y. 

Joe    Vleck,    Fox '  Inter-Mountain 
Theatre,  Denver. 

Thomas  Willl^ms,  Schine  Circuit. 
Lee  \\'illis,  Schine  Circuit. 


I.T.O.A.  Members  Laud 
'Herald'  Forum  Values 

A  number  of  LT.O.A.  members 
took  the  floor  at  their  meeting  here 
yesterday  to  speak  in  glowing  terms 
of  the  "Motion  Picture  Herald"  Mer- 
chandising Forum  which  is  being  con- 
cluded today.  The  tenor  of  the  ex- 
hibitors' remarks  was  that  the  forums 
are  very  much  worthwhile,  to  small 
as  well  as  large  theatres  and  more 
subsequent  run  exhibitors  should  at- 
tend them. 

Several  spoke  of  specific  benefits 
they  had  received  from  the  current 
and  earlier  "Herald"  Forums  and 
termed  them  "very  constructive,  ven- 
useful  and  a  good  thing  for  the  in- 
dustrv." 


Friday,  September  25,  U. 

'RoundTable 

( Continued  from  page  1 ) 
cussion    of    United    Artists'  "Oci, 
Against  Tomorrow." 

In  the  product  discussions  so  i; 
the  question  of  television  advertisi' 
has  cropped  up  a  number  of  timr 
and  exhibitors  ha\-e  indicated  this 
one  of  the  topics  they  «-ould  Uke 
go  into  thoroughly  'at  the  Rou3i 
Table  meeting  todav.  Some  feel  t 
impact  of  T\'  promotion  to  be  u 
usually  strong  and  productive;  othe 
think  the  costs  outweigh  tlie  ad\-a 
tages. 

In  addition  newspaper  advertisim 
its  ^'alue  and  the  qnaMw  of  curre 
copy  supplied  by  the  fih^  companif 
has  come  in  for  criticism.  Other  su 
jects  mentioned  for  exploration  tod^ 
include  industry-  pubHc  relations  ar 
censorship. 


Coreer 


 CONTINUED  FROM  PAGE 

fails  to  make  them  come  true.  Frustration  and  disappointment  are  h 
lot  over  the  long.  long  \-ears. 

In  a  bittersweet  ending  he  finally  gets  his  name  in  lights  on  Broac 

disillusioned.  There  is  no  guarantee  that  he  has  reallv  and  finally  got 

Based  on  an  ofl^-Broadway  play  a  few  seasons  ago  that  enioved  critic^ 
applause  and  box  office  success.  "Career"  is  a  "strong  drama  that 
abundan  with  some  fascinating  characters  and  tense  emotional  cene^ 
Hal  \UIhs  has  given  the  hterate  James  Lee  original  (which  the  authc 
also  adapted  for  the  screen)  a  careful,  polished  production.  He  has  ca' 
^rlndosa  1       xT^^f  '''""''1  "  ^^^^^  todav-Anthon 

Sfbl  Sedn      \f  The  alreadv  firm! 

Blackr  an  b  "         u''  r       P''''  newcomer  named  Joa, 

Blackman  holds  her  own  m  this  fast  compan^- 

eal  patho  as  Franciosa,  the  hero,  tries  to  make  his  voung  wife,  as  plavec 
^  iss  Blackman,  understand  his  consuming  urge  to  become  a  big  star 
She  cannot  comprehend  ho^^-ever.  and  begs  him^o  give  it  up  and'settl. 
for  an  ordinary-  job.  ^^  hen  he  refuses,  she  leaves  hSn,  and  this  is  onl 
7s:LtK—  "'^^^      ^^^^^^^  '--^  -^-ds  over  a  JeriS 

The  hero's  best  friend,  a  stmggling  director  plaved  bv  Martin,  become' 
a  success  "1  Hollpvood  but  refuses  to  help  his  old  buddv  get  eve, 
a  small  part.  Told  he  hasn't  been  "opportunistic"  enough'  Francios. 
changes    his    tactics    and    seduces    the    daughter  (Miss^MacLai^e 

u  itbTf  ^  ^^f  Pu™"^"""'  ^"'^  "^^"^^  She  is  actually  in  Ion 
P  1-^^^'*^"  becoming  pregnant  bv  the  latter,  wants  to  diyorce 

rectiuT'''         ""''^"^  ^^'^  Broadway  show  Martin  is  di- 

donbllr"  ^T'-k  out  for  the  long-suffering  hero;  Martin 

double-crosses  hini  and  replaces  him  with  an  established  star.  The  hero 
next  does  a  stretch  in  the  Korean  W.r,  returns  to  New  York,  and  los^ 
tL'^FfT  job  because  of  past  association  with  a  Communist  3 

last  r^in^t°T>,-  ;  1  ^"'^''"^^      becoming  a  waiter  untH  at  the^ 

last  minute  that  big  break  comes  through 

nn^^nT^  '^^^''^  P^^^^ou  u'ho  kuds  a  helping  hand  to  ttei, 

ZrZuT  ui''°A  !f  ^l'^''\^Sent  who  had  been  on  the  stage  briefly;  j 
herself  and  then  failed.  This  role  is  dynamicaUv  interpreted  hv  Miss  Jone? 
in  the  best  performance  in  the  film.  What  an'actresi  she  is!' 

Ihroughout  Franciosa  strives  valiantly  to  make  the  spectator  belie^■e 
in  and  sympathize  with  the  ardor  of  the  hero  to  reach  his  goal.  Miss 
MacLaine  is  amusing  as  his  dipsomaniac  second  wife,  and  Martin  pla^■s 
his  treacherous  friend  competentK-.  As  the  first  w^fe  of  Franciosa.  Miss 
Blackman  makes  extremely  appealing  a  part  that  could  have  been  un- 
bearably  saccharine. 

"Career"  is  intriguing  and  xigorous  dramatic  fare. 
Running  time,  105  minutes.  Adult  classification.  Pre-release,  in  October. 

Richard  Gertxir 


Friday,  September  25,  1959 


Motion  Picture  Daily 


9 


"°t:"!tv  circuit 

 with  PINKY  HERMAN  

MORGAN  BEATTY  NBCopped  a  "beat-ty"  on  the  other  "Khrush- 
chev Party  Newshawks"  when  he  put  thru  a  call  from  a  phone 
booth  at  San  Jose  during  an  8-minute  stop  there  while  the  other  reporters 
were  obliged  to  wait  till  they  arrived  in  San  Francisco,  an  hour  later.  .  .  . 
If  and  when  Bob  Paige  gets  that  new  music  quizzer  on  NBC  this  winter, 
he'll  surely  have  copped  "The  Big  Payoff."  His  salary  will  be  about 
double.  .  .  .  Beautiful  and  multi-talented  Giselle  Mackenzie,  currenth- 
starred  at  the  Empire  Room  of  the  Waldorf-Astoria  Hotel  in  Gotham 
will  be  CBSeen  on  the  "Sid  Caesar  Show"  Wedneasday,  Oct.  21.  .  .  .  The 
only  producer  to  have  produced  television  programs  starring  Pat  Boone 
and  Andy  Williams,  respective  winners  of  last  year's  FAME  Awards, 
Bill  Hobin  has  been  signed  to  produce-direct  several  "Telephone  Hour" 
NBColorcasts  this  season.  First  one  takes  place  Friday  Oct.  23.  .  .  .  One 
of  the  teen-agers,  gorgeous  blonde,  seen  asking  Bob  Hope  for  his  auto- 
graph on  his  Oct.  8  telecast,  is  Barbara  Lee  Hope,  the  NBComic's  niece. 
.  .  .  Harry  Von  Zell,  regularly  seen  on  the  "George  Gobel  Show,"  who's 
sold  quite  a  number  of  original  scripts,  is  Zel-bent  on  furthering  his 
writing  career.  .  .  .  Wallace  H.  Langton,  who  left  the  Bernard  L.  Schubert 
firm  in  January  to  join  Product  Services,  Inc.  has  been  upped  to  veep 
and  elected  to  the  board  of  directors.  .  .  .  The  Ralph  Edwards  produc- 
tion," About  Faces,"  an  audience-participation  quizzer,  emceed  by  Ben 
(Dragnet)  Alexander,  will  be  ABChannelled  next  month.  .  .  .  The  Wolf 
Associates  package,  "Keep  Talkin',"  with  Herb  Wolf,  exec  prod,  and  Alan 
Gilbert  and  Jack  Rubin,  associate  producers,  sponsored  by  Mutual  of 
Omaha,  will  be  seen  starting  Tuesday  (10:30  P.M.)  over  ABC-TV.  Merv 
Griffin  will  head  the  panel  which  will  again  include  Morey  Amsterdam, 
Paul  Winchell,  Joey  Bishop,  Danny  Dayton,  Peggy  Cass  and  Pat  Caroll. 

■>Z 

One  of  Broadway's  most  beloved  citizens,  Maurice  Barrett,  producer 
of  the  "John  Feeney  Show"  and  poet  laureate  of  the  Lambs  Club,  is  cele- 
brating his  S5th  birthday.  .  .  .  Disk  jockeys  will  latch  onto  Rosa  Rio's 
new  Vox  LP.  "Come  Rain  Come  Shine,"  which  features  the  organ  wizar- 
dry of  the  little  lady  who's  been  providing  musical  moods  and  back- 
groimd  for  numerous  radio  and  television  programs  for  the  past  decade. 
.  .  .  Jimmie  Rodgers  has  just  cut  a  kidisk,  "Wistful  Willie,"  clefFed  by 
his  accompanist,  Al  Lerner.  The  clever  novelty  platter  with  a  novel  twist 
should  make  lots  of  noise  around  the  Yuletide.  .  .  .  Look  for  more  net- 
WORK  for  Ann  Harding.  Appearing  with  lovely  June  Allyson  on  the 
debut  of  the  "June  Allyson  Show"  Mon.  evening  over  CBS-TV,  Ann 
turned  in  a  brilliant  performance  as  the  "mother-in-law."  .  .  .  The 
Academy  of  TV  Arts  &  Sciences  will  honor  Arthur  Godfrey  at  the  "Close- 
up  1960"  Dinner,  Friday,  Dec.  4.  Dave  Tebet,  NBChief  of  Talent 
Relations  and  chairman  of  the  Academy's  Activities  Comm.,  will  super- 
vise the  evening's  festivities  while  the  show  will  be  produced  by 
Charles  Andrews.  .  .  .  Dropped  into  Studio  6  B  yesterday  afternoon  to 
catch  "Tic  Tac  Dough"  and  was  rewarded  with  plenty  of  laughs  pro- 
vided by  the  NBClever  quiz-master  Bill  Wendell,  whose  audience  warm- 
up  ad-libs  proved  hilarious.  .  .  .  Zel  deCyr  just  completed  several  "Thrifty 
Christy"  Christmas  Club  TV  commershills.  (This  is  the  second  "Christ- 
mas" item  today— soooo,  let'  see  now— there  are  but  71  shopping  days  left. 
Aren't  you  glad  you  read  this  pillar  and  get  these  tips?)  .  .  .  John 
Ercole,  whose  camera  captured  thrilling  history-being-made  at  Guadal- 
canal, Tarawa  and  the  Mariannas  has  been  named  director  of  photog- 
raphy at  Transfilm,  Inc. 


No  Decision 


(Continued  from  page  1) 
I'lf  commercial  sponsors.  The  principal 

ndustry  hesitancy  appears  to  be  over 
['he  approximately  $600,000  telecast 
ji-ost,  exclusive  of  monies  paid  to  the 

Vcademy  for  production   and  other 

■xpenses. 

|i  Kahane,  it  was  indicated  after  yes- 
1  erday's  meeting,  was  unable  to  as- 

ure  the  company  representatives  that 
I  osts  could  be  materially  reduced 
fuext  year  unless  the  industry  itself 

ladertook  to  do  so  by  curtailing  time 

nd  production  expenses. 
]  Kahane  will  remain  here  until  a 
l  anvass  of  the  companies  establishes 
iiheir  attitude  toward  the  1960  tele- 
■'■ast  sponsorship.  That  may  be  com- 
[ileted  today  or  Monday,  it  was  stated, 
j.  Preceding  the  telecast  sponsorship 

liscussion,  Charles  Simonelli,  chair- 
man of  the  MPAA  advertising-pub- 
i  icity  directors  committee,  assisted  by 

i  erome  Pickman  and  Roger  Lewis, 
I  hairmen  of  the  committee  in  charge 
!,if  the  "Oscar"  telecast  last  spring,  de- 
'cribed  the  results  of  efforts  which 
j  /on  this  year's  telecast  the  highest 
1  'rendex  rating  of  any  TV  program. 

ii  Displays  Mounted 

'  In  addition  to  the  verbal  presenta- 
tion, samples  of  the  promotion  results 
;athered  from  many  media  in  all  parts 
ii.f  the  country  and  from  abroad  were 
lisplayed  in  special  mountings  in  the 
i/lPAA  board  room  for  the  benefit  of 
ijhe  directors. 

Sentiment  at  the  board  meeting,  it 
yas  stated,  appeared  to  be  enthusia- 
'tic  over  last  spring's  results  and  in 
avor  of  a  repeat  next  year. 
'  Elected  to  the  MPAA  board  yes- 
erday  were:  Roy  Disney,  president  of 
Valt  Disney  Productions,  and  Irving 
i.udwig  and  Edmund  F.  Clarke  of 
;j(uena  Vista  Distributing  Corp.  Those 
j^ompanies  joined  MPAA  and  MPEA 
^everal  months  ago  but  had  not  de- 
ignated  board  representation  until 
1  esterday. 

Renewal  of  the  Anglo-U.S.  film  pact 
Sr  another  year  is  scheduled  to  be 
'onsummated  tomorrow,  expiration 
f  ate  of  the  current  pact. 

f  Explains  Khrushchev 
Blast  at  Xan-Can' 

) 

3  From  THE  DAILY  Bureau 

I  WASHINGTON,  Sept.  24.-Nikita 
[jChrushchev  is  aware  that  Hollywood 
[lis  everybody's  whipping  boy,"  which 

>  why,  when  he  was  angered  last  Sat- 

rday  about  other  happenings  during 
^is  Hollywood  visit,  he  denounced 
fOth  Century-Fox's  production  of 
j' Can-Can"  after  having  given  every 

idication  on  the  set  of  enjoying  what 

e  saw. 

This  is  the  explanation  for  the 
oviet  dictator's  contradictory  be- 
avior  being  offered  by  Richard  L. 

I  be,  amusements  department  column- 
.t  for  "The  Washington  Post." 

'  The  date  at  the  Fox  studio  had 
een  arranged  weeks  in  advance  at  the 
squest  of  the  State  Department,  "the 

'i  dvance  guard  of  which  approved  days 


ahead  every  step  of  the  luncheon  and 
ensuing   entertainment,"   Coe  wrote. 

Irked  subsequently  when  he  learned 
that  many  of  those  at  the  studio  lun- 
cheon had  thought  he'd  stayed  on  too 
long,  Khrushchev  retaliated  by  call- 
ing the  dance  he  had  seen  "immoral." 

"He  put  himself  on  the  side  of  the 
angels  by  saying  he  was  shocked," 
Coe  wrote.  But,  he  added,  back  in  the 
1890's  the  can-can  was  danced  with 
thighs  exposed,  whereas  the  dancers 
on  the  studio  set  wore  tights.  There 
was  nothing  shocking  about  it,  Coe 


said,  but  "Mr.  K.  knows  that,  if  Amer- 
ica has  a  favorite  scapegoat,  it's  Hol- 
lywood, and  he  has  used  it  beauti- 
fully." 

"He  also  caused  Foy  Kohler,  As- 
sistant Secretary  of  State  for  Euro- 
pean Affairs,  to  back  out  on  what  his 
underlings  had  approved  in  advance 
by  publicly  agreeing  with  Mr.  K., 
who  must  have  been  amused  at  seeing 
an  official  disown  his  own  staff." 

"Whether  they'd  been  playing  'Ham- 
let' or  'Can-Can'  Mr.  K.  could  have 
had  his  crack,"  Coe  concludes. 


Dozier  Yice-Pres. 
Of  Screen  Gems 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  24.-\Villiani 
Dozier  has  signed  a  long-term  contract 
as  vice-president  in  charge  of  West 
Coast  activities  for  Screen  Gems, 
wholly  owned  subsidiary  of  Columbia 
Pictures,  it  was  announced  today  by 
Abe  Schneider,  president  of  Columbia 
Pictures,  and  Samuel  Brisin,  vice- 
president  in  charge  of  Columbia's 
West  Coast  activities. 

Dozier,  who  leaves  his  post  as  vice- 
president  in  charge  of  network  pro- 
grams for  CBS-TV  in  Hollywood,  will 
work  in  close  cooperation  with  Irving 
Briskin,  former  head  of  Screen  Gems, 
who  was  recently  elevated  to  vice- 
president  of  the  parent  company. 


ITOA  Urges  Members 

( Continued  from  page  1 ) 
and  businesslike  requests"  capable  of 
solution  by  the  film  companies  and 
not  to  seek  special  advantage  by 
means  of  conciliation.  The  resolution 
cited  the  appreciation  of  the  ITOA 
for  the  sincerity  of  ACE's  representa- 
tives in  their  efforts  to  aid  small  thea- 
tres and  urged  them  to  continue  in  this 
worthy  effort. 

In  view  of  the  current  labor  negoti- 
ations, the  labor  committee  is  to  be 
augmented  with  a  series  of  appoint- 
ments to  be  announced  by  president 
Harry  Brandt. 

Four  New  Members 

New  members  of  the  Association  in- 
clude the  Empress  Theatre,  Manhat- 
tan, operated  by  Dave  Sanders;  Trib- 
une Theatre,  Manhattan,  operated  by 
Murray  Meinberg,  Circle  Theatre, 
Bronx,  operated  by  Se\Tnour  Selig, 
and  Monroe  Theatre,  Brooklyn,  op- 
erated by  Abe  Rotner. 

The  entire  present  slate  of  officers 
was  renominated  for  the  1959-60  sea- 
son. Present  officers  are:  Harry 
Brandt,  president;  Max  A.  Cohen, 
first  vice-president;  William  Namen- 
son, 


Fox  for  Conciliation 

( Continued  from  page  1 ) 
man  and  general  counsel,  who  in  an 
address  last  week  criticized  the 
American  Congress  of  Exhibitors  for 
lack  of  accomplishments  and  pros- 
pects. 

"We  must  stand  together,  we  must 
have  unity,"  said  Harrison,  and 
pledged  that  his  company  would 
"match  dollar  for  dollar— or  more" 
the  sums  which  Metropolitan  Exhibi- 
tors of  Detroit  \\'ill  spend  for  the  cur- 
rent business-building  campaign. 

Harrison  prophesied  the  best  fall 
business  for  the  last  10  years.  In  a 
tribute  to  Sp\T0s  P.  Skouras,  presi- 
dent of  the  company  Harrison  de- 
clared that  Skouras  would  put  aside 
(lie  most  urgent  business  to  heed  com- 
plaints from  even  the  smallest  stock- 
holder. 


EXHIBITORS  ARE  TREATED  TO  'THE BEST 


Hundreds  of  exhibitors  from  all  over  the  country  attended  yesterday's  20th  Cen- 
tury-Fox portion  of  the  Motion  Picture  Herald's  Merchandising  Conference.  Plans 
for  Jerry  Wald's  "The  Best  of  Everything"  received  enthusiastic  approval  and  the 
screening  of  the  CinemaScope  DeLuxe  Color  attraction  also  met  with  hearty 
applause. 


Among  the  top  showmen  at  the  "Best"  meeting  was  Eugene  Pickei 
president  of  Loew's  Theatres.  Twentieth  vice-president  Charles  Einfel«| 
greeted  Picker  and  other  exhibitors.  Einfeld  introduced  members  o 
20th's  advertising,  publicity  and  exploitation  departments  as  well  a 
many  representatives  from  top  organizations  tying  in  with  "Best." 


Adding  glamor  to  the  merchandising  session  is 
Virginia  Steele,  fashion  editor  of  McCall's  Maga- 
zine, which  carries  provocative  "Best"  ad  in  its 
current  issue. 


Leonard  Forman,  vice-president  of  Pocket  Books, 
told  the  theatre  men  of  plans  to  print  an  initial 
order  of  5,000,000  paper-back  editions  of  the 
Rona  Jaffe  best  seller. 


The  authoress  herself,  Rona  Jaffe,  asked  the  ex- 
hibitors to  "handle  her  baby  with  care."  The 
young  Miss  Jaffe  is  about  to  complete  her  second 
novel. 


Mitch  Miller,  Director  of  Artists  and  Repertoire 
for  Columbia  Records,  told  the  meeting  exciting 
plans  for  the  Johnny  Mathis  recording  of  the 
title  song  from  "Best."  At  left  is  Herald  editor 
Martin  Quigley,  Jr. 


Bob  Evans,  one  of  the  stars  of  "Best,"  and  an 
unusual  salesman  for  a  motion  picture,  described 
the  filming  of  the  Jean  Negulesco-directed  film. 
Evans  is  one  of  the  fastest  rising  young  actors  in 
Hollywood. 


Sam  Cuff,  promotion  director  for  Allied  Stores, 
gave  details  of  the  most  elaborate  department 
store  promotion  in  20th  history.  Newspaper  ads, 
store  windows  and  fashion  promotions  are  all 
part  of  the  Allied-"Best"  campaign. 


MOTION  PICTURE 

DAILY 


/OL.  86,  NO.  62 


NEW  YORK,  U.S.A.,  MONDAY,  SEPTEMBER  28,  1959 


TEN  CENTS 


Uite  Cost 


Pressure  of  Newspapers 
On  Film  Ad  Content  Scored 


MPA  Will  Drop 
Sponsorship  of 
Oscar'  on  Air 


lit  Least  2  Companies 
Opposed  to  Continuance 


Industry  sponsorship  of  the  Acade- 
ny  Awards  telecast  next  spring  ap- 
)eared  imhkely  at  the  weekend  as  at 
east  two  Motion  Picture  Association 
nember  companies  let  it  be  known 
hey  had  decided  against  putting  up 
noney  another  year. 

The  understanding  has  been  that 
he  vote  of  the  companies  for  industry 
;ponsorship  of  the  "Oscar"  telecast 
'or  another  year  had  to  be  unanimous. 

It  was  learned  that  three  compa- 
lies  had  agreed  to  go  along  for  an- 
)ther  year,  and  indications  were  these 
vould  do  so  on  the  unanimous  basis 
mly,  that  is,  if  the  others  voted  af- 
irmatively.  Tvso  companies  are  said 
o  be  flatly  opposed  to  continuing  and 
he  others  are  doubtful.  One  veto  is 
mough  to  kill  it. 

Opposition  to  continuing  the  spon- 
lorship  appears  based  mostly  on  its 
:Gst.  That  comes  to  about  $600,000, 
{Continued  on  page  2) 


fSabeff e'  Caffed  Tesf 
Of  DurabiUty 

The  new  Brigitte  Bardot  film  for 
Columbia  Pictures  release,  "Babette 
3oes  to  War,"  is  the  one  that  will 
orove  whether  the  famed  French  ac- 
;ress  is  "really  a  star  or  not,"  Raoul 
^evy,  French  producer  of  the  picture, 
said  at  a  press  conference  here  at  the 
iveekend. 

Here  for  discussions  with  Columbia 
•\ome  office  executives  on  the  world- 
wide release  of  "Babette,"  Levy 
( Contimied  on  page  5 ) 


Strike  Halts  Detroit 
Newspapers  Again 

Special  to  THE  DAILY 

DETROIT,  Sept.  27.-A  strike  by 
he  Newspaper  Mailer's  union  result- 
ng  from  a  jurisdictional  dispute  shut 
lown  Detroit  newspapers  at  the  week- 
{ Continued  on  page  3) 


For  20th-Fox's  "The  Besf" 
Conference  See  Page  6. 

For  Universal's  "Pillow" 
Conference  See  Page  6. 

List  of  Exhibitors  Who 
Attended  on  Page  5. 

The  campaign  and  discussion 
on  UA's  "Odds  Against  To- 
morrow," which  was  screened 
Friday  morning,  will  be  re- 
ported in  Motion  Picture  Daily 
tomorrow. 


'Herald^  Round  Table  Session  Discusses 
Value  of  P,A,  Tours;  Press  Books;  TV 
Aids;  Small  Theatre  Merchandising 


By  VINCENT  CANBY 

(Picture  on  Page  7) 
The  increasing  pressure  being  exerted  by  newspapers  in  approving  or  dis- 
approving motion  picture  advertising,  the  value  of  personal  appearance  tours, 
and  ways  in  which  press  books  might  be  made  more  effective  as  a  tool  for  the 
  exhibitor— these  were  the  three  main 


Cinerama  Interests 
Are  Sold  by  S-W 


Cinerama,  Inc.,  at  the  weekend  an- 
nounced the  purchase  of  the  world- 
wide Cinerama  operation  of  Stanley 
Warner  Corporation  in  production, 
distribution  and  exhibition  with  the 
exception  of  three  theatres. 

The  negatives  and  prints  of  the 
five  Cinerama  presentations,  "This  Is 
Cinerama,"  "Cinerama  Holiday," 
(Contirtued  on  page  3) 


Magna  To  Be  in  Black 
For  Current  Fiscal  Year 

Magna  Theatre  Corp.  will  be  in  the 
black  for  the  first  time  since  its  incep- 
tion in  the  fiscal  year  to  end  Jan.  31, 
I960,  stockholders  are  told  by  A.  E. 
Bollengier,  vice-president  and  treasur- 
er, in  a  letter  accompanying  the  state- 
ment for  the  six  months  ended  July  31. 

Gains  by  the  company  are  credited 
to  "South  Pacific,"  which  had  earned 
$11,200,000  in  film  rentals  as  of  July 
31.  The  net  amount  remaining  from 
these  earnings,  after  deducting  all  dis- 
tribution expenses  and  print  and  ad- 
vertising costs,  was  sufficient  to  pay  in 
full  the  amounts  borrowed  and  interest 
on  them  to  finance  production  of  the 
picture. 

"Since  July  31,"  Bollengier  states, 
"  'South  Pacific'  has  earned  an  addi- 
( Continued  on  page  3) 


REVIEW: 

Operation  Petticoat 


Granart — Universal 


Hollywood,  Sept.  27 

The  year  1959  will  be  remembered  as  a  good  vintage  year  for  comedies 
with  the  newest,  "Operation  Petticoat,"  joining  other  films  like  "Pillow 
Talk,"  "Some  Like  It  Hot,"  "It  Started  With  a  Kiss"  and  "But  Not  For 
Me"  to  reach  the  public's  pocket  through  its  funny  bone.  From  its  clever 
main  title  opening  to  the  final  fadeout,  the  laughs,  surprises  and  action- 
packed  humor  don't  let  up  for  a  moment. 

The  teaming  of  Gary  Grant  and  Tony  Curtis  was  a  choice  bit  of  casting. 
Grant  plays  the  Navy  skipper  of  a  "wounded"  submarine  and  Gurtis  is 
{Continued  on  page  3) 


topics  discussed  Friday  morning  in 
the  general  round  table  session  which 
launched  the  third  and  last  day  of  the 
Fall  series  of  Merchandising  Confer- 
ences sponsored  by  Motion  Picture 
Herald. 

With  Martin  Quigley,  jr.,  editor  of 
The  Herald,  as  moderator,  the  panel 
was  comprised  of  the  following  dis- 
tribution executives;  Si  Seadler,  MGM 
Eastern  advertising  manager;  Rodney 
Bush,  20th-Fox  exploitation  director; 
David  L.  Lipton,  Universal,  vice-pres- 
ident; Burt  Sloane,  United  Artists 
publicity  manager;  Joseph  Friedman, 
Paramount  Pictures  exploitation  di- 
rector, and  Abe  Goodman,  Fox  adver- 
tising director. 

The  round  table  session,  which  was 
held  in  the  East  Ballroom  of  the 
Hotel  Astor,  attracted  more  than  75 
exhibitors  and  lasted  for  almost  three 
hours.  In  addition  to  the  topics  al- 
{Continued  on  page  7) 


Confirm  1-Year  Extension  of 
Anglo-U.S.  Remittance  Pact 

From  THE  DAILY  Bureau 

LONDON,  Sept.  27.-As  predicted, 
the  British  Board  of  Trade  on  Friday 
confirmed  that  it  has  reached  an 
agreement  with  the  Motion  Picture 
Export  Association  for  a  one-year  ex- 
tension, until  Sept.  24,  1960,  of  the 
Anglo-U.S.  film  remittance  pact. 

Only  minor  changes  were  made  in 
the  pact,  which  provides  for  remit- 
tance of  $17,000,000  of  U.S.  film 
earnings  in  Britain  annually,  plus  one- 
third  of  the  U.S.  investment  in  pro- 
duction in  Britain. 


Motion  Picture  Daily 


Monday,  September  28,  19Ej 


PERSDML 
MENTIDIV 


A    SCHNEIDER,  president  of  Co- 
•  lumbia  Pictures,  has  returned  to 
New  York  following  two  weeks  in  Hol- 
lywood. 

• 

Edward  L.  Hyman,  vice-  president 
of  American  Broadcasting-Paramount 
Theatres,  and  Bernard  Levy,  his  as- 
sistant, are  in  Des  Moines  from  New 
York. 

• 

Janet  Helene  Kalmine,  daughter 
of  Harry  M.  Kalmine,  vice-president 
and  general  manager  of  Stanley  War- 
ner Corp.,  was  married  in  Rye,  N.  Y'., 
on  Friday  to  Paul  Lazare,  of  New 
York  and  New  City,  N.  Y. 

• 

Arthur  Florman,  president  of 
Florman  &  Babb,  equipment  dealers, 
will  return  to  New  York  today  from 
Hollywood. 

• 

Ethel  Edel  is  in  Cincinnati  from 
New  York  today  to  promote  "Pillow 
Talk"  for  Universal. 

• 

Jack  Diamond,  Universal's  studio 
publicity  director,  returned  to  Holly- 
\\ood  over  the  weekend  from  New 
York. 

• 

Emanuel  Frisch,  treasurer  of  Rand- 
force  Amusement  Corp.,  and  Mrs. 
Frisch  have  announced  the  engage- 
ment of  their  daughter,  Susan  Judith, 
to  Roger  Fredric  Bloom.  Wedding 
will  take  place  in  the  late  spring. 
• 

Mort  Nathanson,  United  Artists 
director  of  international  advertising- 
publicity,  will  leave  Paris  today  for 
Switzerland. 

• 

Robert  Wise,  producer-director, 
arrived  in  New  York  over  the  week- 
end from  Hollywood. 

• 

James  Newcom,  who  edited 
"Scent  of  Mystery"  for  Michael  Todd, 
Jr.,  returned  to  New  York  at  the 
weekend  from  Spain. 

Att:  ALL  THEATRES  Q 

it  s  S[REEI1  g 
TimE! 

NATIONAL  SCREEN'S 
BIG  NEW  PROMOTIONAL  g 
BUSINESS  BUILDER  f| 

^OWt  copy  available  at  your  Q 

NATIONAL  SCREEN  EXCHANGE 


Q 
Q 


ACE  Draws  More 
Allied  Support 

Special  to  THE  DAILY 

DETROIT,  Sept.  27.  -  The  in- 
creasing divergence  of  opinion  with- 
in high  Allied  States  ranks  over  the 
American  Congress  of  Exhibitors  was 
emphasized  again  at  the  Allied  T.O. 
of  Michigan  40th  annual  convention 
here  late  last  week. 

Milton  H.  London,  president  of 
Michigan  Allied,  took  occasion  to  tell 
the  convention  that  he  and  the  other 
three  area  representatives  of  ACE 
here  harbor  no  doubts  about  the  good 
intentions  of  the  distributors  in  help- 
ing to  revive  industry  conciliation  and 
in  their  further  negotiations  to  aid 
exhibitors  through  ACE. 

A  similar  view  was  expressed  a 
short  while  earlier  by  Edward  W. 
Lider,  president  of  Independent  Ex- 
hibitors of  New  England,  an  Allied 
affiliate,  and  by  Irving  Dollinger  of 
New  Jersey  Allied  in  addressing  the 
I.E.N.E.  convention  at  Plymouth, 
Mass.,  on  Sept.  17. 

Follow  Myers'  Criticism 

All  of  the  expressions  were  made 
after  Allied  chairman  and  general 
counsel  Abram  Myers  had  addressed 
the  combined  convention  of  the  Al- 
hed  units  of  West  Virginia,  Kentucky 
and  Indiana  at  Cincinnati,  question- 
ing the  effectiveness  of  ACE,  suggest- 
ing that  those  behind  it,  with  the  dis- 
tributors, were  using  merely  to  side- 
track Allied's  "white  paper"  campaign, 
and  advocating  only  a  three  months 
trial  of  the  conciliation  system. 

Similar  disillusionment  with  ACE 
was  expressed  at  the  same  conven- 
tion by  such  Alhed  stalwarts  as  Rube 
Shor,  Bennie  Berger  and  others.  The 
convention  did  finally  resolve  to  give 
conciliation  a  three  months  trial  and 
if  found  wanting  to  instruct  repre- 
sentatives of  the  three  units  to  ask 
Allied  to  withdraw  from  ACE. 

Added  significance  is  seen  in  the 
Allied  views  in  support  of  ACE  in 
that  diey  come  from  the  new  genera- 
tion that  is  even  now  inheriting  Al- 
lied leadership  and  direction,  whereas 
the  critical  element  to  date  consists 
of  the  organization's  "old  timers." 

Called  Presidential  Material 

It  is  interesting  to  note  that  both 
Lider  and  London  have  been  named 
among  likely  prospects  for  AUied  pre- 
sidential material  in  the  near  future. 
Lider  is  national  AUied's  treasurer. 

Michigan  Allied's  convention  also 
voted  to  buy  100  shares  in  Motion 
Picture  Investors  after  hearing  J.  Rob- 
ert Hoff  explain  its  aim.  HofE  said 
tliat  the  response  from  other  exhibi- 
tors in  this  area  indicates  a  substan- 
tial Detroit  investment  in  M.P.I. 

Convention  speakers  included  Ross 
Hunter,  producer  of  "Pillow  Talk" 
for  Universal;  Michigan  senators  Pat 


Griffing  Denies  Plan  to 
Sell  Liquor  at  Theatres 

Special  to  THE  DAILY 

OKLAHOMA  CITY,  Sept.  27.- 
Henry  S.  Griffing,  president  of  Video 
Independent  Theatres,  which  conduct- 
ed the  pay  TV  experiment  in  Bartles- 
ville  two  years  ago,  was  revealed  to  be 
a  general  partner  in  Wines  &  Spirits 
of  Oklahoma,  a  wholesale  liquor  firm 
formed  recently  after  the  state  voted 
to  permit  the  sale  of  liquor. 

The  disclosure  was  made  in  a  brief 
filed  with  the  state  supreme  court  in 
connection  with  an  action  brought  by 
a  group  of  wholesalers  against  the  al- 
coholic beverage  control  board. 

The  brief  took  occasion  to  deny  a 
rumor  that  Video  Theatres  planned  to 
open  liquor  stores  in  conjunction  with 
its  theatres. 


'Oscar'  Shov 


Cincinnati  Exhibitors 
Hear  20th-Fox  Plans 

Special  to  THE  DAILY 

CINCINNATI,  Sept.  27.-Weldon 
Waters,  branch  manager,  and  J.  E. 
Watson,  local  advertising  manager  for 
20th  Century-Fox,  attended  the  regu- 
lar weekly  meeting  of  the  greater 
Cincinnati  exhibitors  at  the  Cincin- 
nati Club  here. 

Waters  described  the  Spyros  P. 
Skouras  seminar  recently  held  in  New 
York  and  the  new  product  to  be  of- 
fered exhibitors  from  now  to  Dec.  26. 
He  also  discussed  plans  for  early  1960. 

Watson  described  the  plans  for  pro- 
motion, advertising  and  exploitation 
that  have  been  prepared  for  the  new 
product. 

In  Deal  for  ^David' 

TORONTO,  Sept.  27.-David  Gries- 
dorf,  executive  vice-president  of 
Beaver  Film  Productions  Limited  here, 
has  announced  that  a  pre-production 
deal  has  been  concluded  with  Ansa 
Produzione  of  Rome  for  "David  and 
Goliath,"  currently  being  filmed  in 
Italy,  and  produced  by  Domenic  Salvi. 
Territory  includes  the  Western 
Hemisphere,  Great  Britain,  Australia, 
New  Zealand,  Norway,  Sweden,  Fin- 
land, Denmark  and  Japan. 

McNamara  and  Phil  K.  Hart,  and  Don 
R.  Pears,  speaker  of  the  Michigan 
House  and  himself  an  exhibitor,  and 
Detroit  Corporation  Counsel  Nat  H. 
Goldstick,  who  brought  the  greetings 
of  Mayor  Louis  C.  Miriam. 

The  equipment  seminar  at  the  con- 
vention heard  Arthur  Hitch,  president 
of  Strong  Electric;  Robert  Sisson  of 
Michigan  Bell  Telephone;  Richard  F. 
Kneisly  of  Kneisly  Electric;  Orville 
Wells  of  Theatre  Equipment  Co.;  Lee 
Artoe  of  Electro  Carbons,  and  Wil- 
ham  Crosby  of  National  Carbon. 

Artoe  presented  a  trophy  he  had 
donated  for  the  best  business-build- 
ing idea  submitted  to  Jack  Locks, 
Grand  Rapids  exhibitor. 


( Continued  from  page  1 ) 
per  year,  and  the  companies  contrili 
ute  an  additional  $150,000  annually  ti 
the  Academy's  maintenance.  Thus,  fd 
the  two  years  the  industry  has  spor' 
sored  the  "Oscar"  telecast,  the  cost  hi 
been  $1,200,000,  exclusive  of  the  arl 
nual  contribution  to  the  Academy. 

The  feeling  seems  to  be  that  neithe 
the  industry  collectively  nor  the  coni 
panies  individually  are  getting  any 
thing  like  value  received  in  publil 
relations  or  other  benefits  from  th: 
outlay.  Under  prevailing  economii 
conditions  in  the  industry,  that  rep 
resents  too  much  of  a  luxury,  man! 
believe. 

Pact  Expires  Next  Year 

The  Academy's  three-year  contrac' 
with  NBC-TV  for  the  Awards  telecat 
expires  next  year.  The  Academy  ha' 
been  talking  with  all  three  network! 
about  arrangements  for  carrying  thi 
ceremony  after  that.  It  is  possible  thai 
it  might  be  offered  to  all  three  as 
public  service  or  sustainer  withou 
cost  to  the  industry  and  without  comi 
mercial  sponsorship  in  1961. 

Some  have  pointed  out  that  organ 
ized  baseball  realizes  considerabl 
revenue  on  the  telecasts  and  broad 
casts  of  World  Series  games,  but  Hoi 
lywood  puts  out  hundreds  of  thousand, 
of  dollars  to  put  its  "world  series"  oi 
the  air.  Such  as  these  are  convincec 
that  the  industry  could  make  a  mucl 
better  deal  if  it  shopped  around.  Thi 
program  last  spring  drew  the  highes 
Trendex  rating  ever. 

Likely  to  Be  offered  Elsewhere 

The  MPAA  companies  hold  an  opi 
tion  on  next  year's  TV  and  radit 
rights.  Presumably,  when  it  lapses,  a 
now  appears  likely,  it  will  be  permit 
ted  to  do,  NBC  will  offer  next  year': 
awards  ceremony  to  a  commercia' 
sponsor.  Oldsmobile  had  sponsored  i 
several  years  before  the  industry  tool 
over  in  1957. 


New  NSS  Publication 
Has  Holiday  Ideas 

The  second  issue  of  "Screen  Tirne,'| 
new  publication  of  National  Screeij 
Service,  has  just  been  released.  Dated 
November-December,  it  contains  pro 
motional  ideas  for  holidays,  includini 
Election  Day,  Veterans  Day,  Thanks 
giving,  Christmas,   and  New  Year's 

The  new  issue  is  16  pages  and  colo 
is  used  throughout. 


Cot.  Dividend  $1.06 

The  board  of  directors  of  Columbit 
Pictures  has  declared  a  regular  quar- 
terly dividend  of  $1,061/4  on  the  $4.25 
cumulative  preferred  stock  of  the  com- 
pany payable  Nov.  16,  to  stockholder^ 
of  record  Nov.  2. 


MOTION  PICTUKi;  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  She 


v''"rwi'«'  ^'^■'"''J^J^'^es       Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke, 
oroc  T7j.i.  ,..1   r,.._.  ^-  ,  ...  „    .    ^  jTastem  Editors.  Holhi 

.  C;  London  Bureau,  4J 
itals  of  the  world.  Motioi 
York  20,  Circle  7-3100. 
rer;    Raymond  Gallagher 
published  13  times  a  yeai 
Fame.  Entered  as  secom 
$12  iEoreign.  Single  copies,  10c. 


Monday,  September  28,  1959 


Motion  Picture  Daily 


3 


federal  Court  Dismisses 
Earth'  Anti-Trust  Suit 

A  $7,500,000  anti-trust  action 
"irought  against  virtually  the  whole 
liotion  picture  industry  by  the  pro- 
lucer  and  distributor  of  the  film, 
Salt  of  the  Earth,"  was  dismissed 
a  Federal  Court  here  Friday.  Judge 
lidney  Sugarman  dismissed  Inde- 
)endent  v.  Loew's,  et  al,  when  plain- 
iff's  counsel  admitted  in  open  court 
hat  plaintiffs  refused  to  comply  with 
court  order.  The  order  required 
jlaintiffs'  managing  agent,  Herbert 
Jibennan  to  appear  for  examination 
)efore  trial. 

1  Myles  J.  Lane  of  Schwartz  &  Froh- 
ich,  former  United  States  attorney, 
ed  the  argument  in  behalf  of  the  de- 
endants.  Associated  with  Lane  were 
jcorgiana  Koenig  and  Bernard  R.  Sor- 
icin.  Louis  Kantor  represented  de- 
fendants Brewer,  Francavilla  and 
iA'alsh.  Motion  Picture  Association 
i  vas  represented  by  Sidney  Schreiber. 

Cinerama  Interests 

( Continued  from  page  1 ) 
'Seven    Wonders    of    the  World," 

'  'Search  for  Paradise"  and  "Cinerama- 
south  Seas  Adventure"  become  the 

Jproperty  of  Cinerama,  Inc.  It  also 
acquires  Stanley  Warner's  interests 
in  domestic  and  overseas  theatres  now 
showing  Cinerama  productions. 

"  Theatres  playing  Cinerama  which 
will  continue  to  be  operated  by  Stan- 

'  ley  Warner  are  its  Boyd  Theatre,  Phil- 

Jadelphia,  and  the  Capitol,  Cincinnati, 
and  the  Palace,  Chicago. 

'  Hazard  E.  Reeves,  president  of 
Cinerama,  Inc.,  announced  that  the 
company  will  immediately  launch  an 

^exhibition    program    whereby  Cine- 

Jrama  sound  and  projection  equipment 
will  be  made  available  to  theatres  in 

'the  United  States  and  foreign  coun- 

I  tries  which  have  not  yet  seen  the 

,:;wide-screen  process. 

Cinerama,  Inc.,  recently  announced 

[the  acquisition  of  the  rights  to  the 
best-selling  novel,  "The  Lion,"  by 
Joseph  Kessel.  Negotiations  for  Cine- 
rama, Inc.'s  second  story  property  for 
production  are  in  the  final  stages, 
IsReeves  stated. 


Operation  Petticoat 

  CONTINUED  FROM  PAGE  1 

his  junior  Supplies  officer  operating  as  a  slick  promoter  in  obtaining  all 
the  supplies  and  spare  parts  needed  without  regard  for  "procedures"  to 
keep  the  World  War  II  sub  tub  afloat  for  active  duty. 

The  laughs  grow  louder  as  Curtis  retrieves  five  stranded  Army  nurses 
from  a  Pacific  Island  target,  causing  Grant  much  concern  in  maintaining 
decorum  between  his  shipmates  and  the  female  cargo.  Joan  O'Brien, 
Dina  Merrill  and  Virginia  Gregg  take  on  important  distaff  assignments 
in  the  film,  while  Gene  Evans  and  Arthur  O'Connell  round  out  the  top 
co-starring  spots  to  effect  a  completely  enjoyable  piece  of  entertainment. 

Producer  Robert  Arthur  can  be  credited  with  supervising  the  production 
of  another  big  moneymaker  for  the  industry. 

Director  Blake  Edwards  had  a  field  day  of  fun  in  translating  into 
hilarious  action  the  smart,  well-written  screenplay  by  Stanley  Shapiro  and 
Maurice  Richlin. 

Drafted  from  a  story  by  Paul  King  and  Joseph  Stone,  the  film  is  told  in 
retrospect  as  Grant  reviews  his  Navy  log  of  events  aboard  the  sub  before 
turning  over  to  Curtis  the  task  of  destroying  her  to  make  way  for  re- 
placement by  an  atomic  submarine. 

In  the  final  scene  we  discover  Grant  and  Miss  O'Brien,  and  Curtis  and 
Miss  Merrill  have  survived  their  exploits  in  the  Pacific  with  happy  mar- 
riages. 

.  .  .  And  as  the  sun  sets  over  the  Pacific  and  the  pink  painted  sub, 
(another  episode  in  her  life),  makes  her  way  to  a  final  resting  place  the 
film  ends  on  a  note  of  happy  experience.  Photography  is  in  Eastman  Color. 
Running  time,  124  minutes.  General  classification.  Release,  in  December. 

Samuel  D.  Berns 


Detroit  Strike  m»s 


Sets  Special  Promotions 
(For  'Fabian'  in  Cin. 

Special  to  THE  DAILY 

'  CINCINNATI,  Sept.  27.-J.  E.  Wat- 
son,   local   advertising   manager  for 

'20th   Century-Fox,   extended  invita- 

Hions  to  100  college  and  high  school 
paper  editors,  for  an  interview  with 
"Fabian"  at  the  Hotel  Sheraton  Gib- 
son here  Saturday  morning.  A  prize 
was  given  for  the  best  interview. 
Demand  for  tickets  to  see  "Fabian" 

t'  Saturday  evening  at  Cincinnati  Castle 
Farm  was  so  great  a  special  mati- 
nee appearance  was  added. 

Mrs.  Laura  Gillis  Dies 

,  PHILADELPHIA,  Sept.  27.-Mrs. 
Laura  Gillis,  wife  of  Max  Gillis,  man- 
ager of  the  Philadelphia  branch  of 
United  Artists,  died  here  last  week. 
She  is  also  survived  by  two  sons, 
Donald  and  Richard. 


( Continued  from  page  1 ) 
end  for  the  second  time  in  a  month  and 
the  fourth  time  in  as  many  years. 

A  request  made  for  a  National  Labor 
Relations  Board  hearing  on  the  dis- 
pute indicated  the  shutdown  might 
continue  unless  agreement  is  reached 
to  resume  work  pending  an  N.L.R.B. 
hearing  and  decision. 

Exhibitors  in  the  metropolitan  area 
reacted  as  they  have  on  similar  occa- 
sions before,  by  fjuying  local  radio 
time  and  placing  a  full  page  ad  in 
"The  Shopping  News."  Also,  plans 
have  been  made  to  distribute  500,000 
eight-page  supplements  during  the 
next  few  days. 

Detroit  Exhibitors 
Aroused  by  TV  Ads 

Special  to  THE  DAILY 

DETROIT,  Sept.  27.  -  Exhibitors 
here  were  aroused  late  last  week  when 
WJBK-TV  (CBS)  took  full-page  ad- 
vertisements in  all  the  papers  advertis- 
ing "The  Great  Academy  Award  Win- 
ning Paramount  Picture  'Going  My 
Way*."  To  make  it  worse  they  included 
advance  billings  for  such  as  "Road  to 
Morocco,"  "Two  Years  Before  the 
Mast,"  "So  Proudly  We  Hail,"  "For 
Whom  the  Bell  Tolls,"  "Lives  of  a 
Bengal  Lancer,"  and  20  other  films. 

Exhibitors  took  some  satisfaction, 
however  in  the  fact  that  only  the  De- 
troit Press  Press  published  Wednes- 
day night  hit  the  streets.  At  4:00  A.M. 
Thursday  a  mailers'  jurisdictional 
hassel  caused  picketing,  and  the  rest 
of  the  force  refused  to  cross  the  lines. 

Exhibitors  feel  if  the  pictures,  es- 
pecially "My  Way,"  had  they  been 
reissued  to  theatres  at  this  time,  would 
have  netted  a  tidy  revenue. 


na  Earnings 

( Continued  from  page  1 ) 
tional  $2,000,000  in  film  rentals.  Net 
proceeds  from  these  latter  earnings, 
after  deducting  the  applicable  dis- 
tribution fees  and  expenses,  will  be 
more  than  sufficient  to  pay  oft  the  bal- 
ance of  $1,250,000  owing  on  the  story 
rights."  These  profits,  he  adds,  will  put 
the  company  in  the  black  for  the  cur- 
rent fiscal  year  and  will  asure  its  profits 
for  at  least  the  next  two  fiscal  years. 

Magna  stockholders  are  also  advised 
that  "Oklahoma!"  will  be  reissued 
domestically  in  the  summer  of  1960 
to  theatres  presently  equipped  with 
Todd-AO  but  which  did  not  have  the 
process  installed  when  the  film  was 
first  released.  In  addition  Magna  has 
settled  litigation  with  RKO  Teleradio 
Pictures  and  recaptured  distribution 
rights  to  "Oklahoma!"  for  most  of  the 
foreign  territories.  The  company  ex- 
pects the  reissue  will  at  least  reimburse 
it  for  investment  in  the  property. 

For  the  six  months  ended  July  31 
Magna  had  a  net  loss  of  $109,070. 
Income  for  the  period  was  $4,872,369. 

M-G-M,  Mecca  in  Deal 
To  Convert  Empire 

From  THE  DAILY  Bureau 

LONDON,  Sept.  27.-An  agreement 
has  been  reached  in  principle  between 
M-G-M  and  Mecca,  Ltd.,  for  the  sale 
to  Mecca,  dance  hall  operators,  of 
M-G-M's  Empire  Theatre  in  Leicester 
Square,  which  would  then  be  convert- 
ed into  a  combination  dance  hall  and 
luxury  West  End  cinema. 

Cost  of  the  conversion  project  is 
expected  to  exceed  £1,000,000  ($2,- 
800,000).  Starting  time,  however,  will 
not  be  until  the  completion  of  the  run 
"Ben-Hur"  at  the  Empire,  which  starts 
in  December.  It  is  expected  to  run  at 
least  a  year. 


PEOPLE 


Larry  Hyatt,  manager  of  the  New 
Theatre,  Baltimore,  has  been  named 
by  RF  Theatres  there  to  a  newly- 
created  post  in  which  he  will  be  in 
charge  of  group  sales.  His  managerial 
position  at  the  New  Theatre  will  be 
taken  over  by  John  Wittig,  formerly 
his  assistant  there. 


□ 


Arthur  J.  Steele,  executive  vice- 
president  of  Cinema-Vue  Corp.,  will 
leave  shortly  for  the  Orient  to  pre- 
sent the  new  Tom  Puss  cartoon  series 
and  other  TV  properties.  He  will  visit 
Japan,  Hong  Kong,  Bangkok  and  Aus- 
tralia. 

□ 

Henry  Perelman,  veteran  Philadel- 
phia exhibitor,  has  taken  over  opera- 
tion of  the  Ambassador  Theatre  there, 
continuing  the  art  film  policy  of  the 
house. 

□ 

Lewis  T.  Rosso,  executive  produc- 
tion manager  of  Republic  Studios  and 
assistant  secretary  of  Republic  Pro- 
ductions, has  tendered  his  resignation 
from  the  company. 


S.E.C.  Would  Halt  Sale 
Of  Guild  Films  Stock 

The  Securities  and  Exchange 
Commission  has  filed  suit  in  U.  S. 
District  Court  here  to  restrain  Guild 
Films,  the  Santa  Monica  (Cal. ) 
Bank,  the  Bank  of  Inglewood  (Cal.) 
and  Hal  Roach,  Jr.,  from  selling  the 
commmon  stock  of  Guild  Films  until 
such  time  as  the  latter's  registration 
is  on  file  with  the  S.E.C. 

The  action  charges  that  since  Sept. 
18  defendants  have  been  selling 
Guild  Films  stock  through  the  mails 
and  by  other  means,  although  Guild 
has  filed  no  registration  under  the 
S.E.C.  Acts  of  1933. 


Jaffe  in  Philadelphia 
On  Current  Sales  Drive 

Special  to  THE  DAILY 

PHILADELPHIA,  Sept.  27.-Leo 
Jaffe,  first  vice-president  and  treasurer 
of  Columbia  Pictures,  arrives  at  the 
company's  divisional  headquarters  here 
tomorrow  in  connection  with  the  cur- 
rent "Salute  to  the  President"  sales 
drive.  Jafte  is  serving  as  captain  of 
the  drive  team  embracing  the  New 
England  and  Eastern  Pennsylvania- 
Southern  New  Jersey  divisions  and 
his  team  is  currently  leading  the  five- 
team  competition. 

While  here  the  Columbia  executive 
will  meet  with  division  manager  Harry 
Weiner  and  the  rest  of  the  local  per- 
sonnel on  plans  to  insure  consolida- 
tion of  the  team's  pacemaking  posi- 
tion in  the  drive  honoring  president 
Abe  Schneider, 


ffyiM  Hhh  in  Uxos 

inOCmilt/ 


Booked  SoJ  W  by 
IMTERSTATE  CIRCUIT 
ROWtEY^UMITED  THfiATRES 
HALL  THEATRE  CIRCUIT! 


MAJESTIC,  SAN  ANTONIO  & 
PLAZA,  EL  PASO,  OCT.  Ist- 

MAJESTIC,  DALLAS  &  PALACE, 
FT.  WORTH,  OCT.  8th -METROPOLITAN, 

HOUSTON  &  STATE,  AUSTIN,  OCT.  9th 


Starring 


GUy  MAOISONVIIiGINIA  MAyOGEORGE  IWILONA  MASSEV 


co-starring  GEORGE  MACR  EADY '  AN  N  A  LEE -MARGAREI  LINDSAY- 

Featuring  MARY  ANDERSON  •  BRETT  HALSEY  •  ARGENTINA  BRUNETTI 
^reenplayby  IRVING  H.  COOPER  .  Directed  by  BYRON  HASKIN  •  Produced  by  BENEDICT  E.  BOGEAUS 
Released  through  INTER  CONTINENT  RELEASING  ORGANIZATION 


HOLLYWOOD,  CALIFORNIA 


Motion  Picture  Daily 


5 


Exhibitors  Who  Attended  'Herald' 
Product  Merchandising  Conferences 


Murray  Alper,  Randforce  Amuse- 
ment Corp. 

Paul  Baise,  Walter  Reade  Then- 
tres. 

Sam  Bendheim,  hi,  Neighborhood 
Theatres,  Inc.,  Richmond,  Va. 

Irving  Bernan,  Randforce  Co. 

Richard  Berner,  Interboro  Circuit. 

George  Birkner,  Stanley  Warner 

Lou  Brown,  Loew's  Theatres,  Bos- 
ton. 

Myron  Blank,  Central  States  The- 
atres, Des  Moines,  la. 

Richard  Brandt,  Trans-Lux. 

Edward  Brunner,  Loew's  Valencia. 

Henry  Capogna,  Butterfield  Circuit. 

Ken  Carter,  Schine  Theatres,  Rich- 
mond, Ky. 

John  Cassidy,  RKO  Theatres. 

William  Copley,  Schine  Circuii. 

].  Daniels,  Stanley  Warner. 

Harry  DA^'EY,  Randforce  Amuse- 
ment Corp. 

Bernie  Diamond,  Schine  Theatres. 

M.  DoRSO,  Walter  Reade  Theatres. 

Earl  Douglass,  Commonwealth 
Theatres,  Colombia,  Mo. 

Durward  Duty,  Shea  Theatre,  Ash- 
tabula, Ohio. 

Ernest  Emerling,  Loew's  Thea- 
tres. 

Sy  Evans,  Schine  Circuit. 

Harold  Field,  Pioneer  Theatre 
Corp.,  Minneapolis. 

Jerry  Fowler,  Schine  Circuit. 

Jack  Foxe,  Loew's  Theatres,  Wash- 
ington, D.  C. 

Leopold  Friedman,  Loew's  Thea- 
tres. 

Martin  Friedman,  AB-FT. 

Manny  Frisch,  Randforce  Amuse- 
ment Corp. 

J.  Clyde  Fuller,  Jr.,  Loew's  The- 
atres. 

Ben  Geary,  Schine  Circuit,  Athens, 
Ohio. 

Morton  Gerber,  District  Theatres 
Corp.,  Washington,  D.  C. 

Erwin  Gold,  Randforce  Amuse- 
ment Corp. 

L.  R.  GoLDiNG,  Fabian  Theatres. 

Edgar  Goth,  Stanley  Warner. 

Charles  L  Grace,  Randforce 
Amusement  Corp. 

Russ  Grant,  Loew's  Theatres. 

Harry'  Greene,  Welworth  Theatres. 

Pat  J.  Grosso,  RKO  Theatres. 

Charles  Hacker,  Radio  City  Mu- 
sic Hall. 

Paul  Hanner,  Odeon  Theatres,  To- 
ronto, Canada. 

Lou  S.  Hart,  Schine  Theatres,  Au- 
burn, N.  Y. 

Feed  Herkowitz,  RKO  Theatres. 

Bernie  Hickey,  Shea  Theatres. 

Robert  E.  Hosse,  Crescent  Amuse- 
ment, Nashville. 

Dave  Jones,  Kerasotes  Theatres, 
Springfield,  lU. 

George  Kemp,  Stanley  Warner. 

Frank  V.  King,  Jamestown  Amuse- 
ment Co. 

Herman  Kopf,  Schine  Circuit. 

Ray  La  Bounty,  Schine  Circuit, 
Salisbury,  Md. 

George  Langbart,  Randforce 
Amusement  Corp. 


Howard  Lesser,  Valley  Theatre, 
Spring  Valley,  N.  Y. 

Douglas  J.  Lightner,  Common- 
wealth Theatres,  Kansas  City,  Mo. 

Blanche  Livingston,  RKO  Thea- 
tres. 

Clifford  Loth,  Interboro  Circuit, 
Inc. 

Harry  Mandel,  RKO  Theatres. 

Mrs.  Edith  Bolte  Marshall,  ]ohn 
C.  Bolte  Circuit. 

Willard  Matthews,  Comerford 
Circuit,  Scranton,  Pa. 

Edward  Meade,  Shea's  Buffalo 
Theatre. 

Curtis  Mees,  Skouras  Theatres. 

Jack  Mitchell,  Schine  Theatres, 
Glens  Falls,  N.  Y. 

Edward  Molten,  Stanley  Warner 

Seymour  L.  Morris,  Schine  Circuit. 

Bob  Mosean,  Atlanta,  Ga. 

John  Murphy,  Loew's  Theatres. 

Richard  Orear,  Commonwealth 
Theatres,  Kansas  City,  Mo. 

Sperie  p.  Perakos,  Perakos  Thea- 
tres, New  Britain,  Conn. 

Eugene  Picker,  Loew's  Theatres. 

James  V.  Pisapia,  Interboro  Cir- 
cuit. 

Darrel  D.  Presnell,  National  The- 
atres, Kansas  City,  Mo. 

Bob  Rappaport,  RF  Theatres. 

Fay  S.  Reeder,  National  Theatres, 
Fox  W.  Coast  Theatre,  Los  Angeles. 

Samuel  Rinzler,  Randforce  Amuse- 
ment Corp. 

Tom  Rodgers,  Tram-Lux  Theatre. 

Donald  Schine,  Schine  Circuit. 

Sol  Schwartz,  RKO  Theatres. 

Samuel  Seletsky,  Smith  Manage- 
ment Co.,  Boston. 

James  Shanahan,  Loew's  Theatres. 

Bob  Shapiro,  N.  Y.  Paramount 
Theatre. 

Gerald  Shea,  Jamestown  Amuse- 
ment Co. 

Harold  Sliter,  Schine  Circuit, 
Lexington,  Ky. 

Raymond  E.  Smith,  Jamestown 
Amusement  Company. 

Wilbur  Snaper,  David  Snaper 
Theatres. 

Dorothy  Solomon,  Loew's  Thea- 
tres. 

Jay  Solomon,  Independent  Thea- 
tres, Inc.,  Chattanooga,  Tenn. 

Henry  Spiegel,  American  Broad- 
casting-Paramount Theatres. 

John  Stanek,  Branford  Theatre. 

Mike  Stern,  Joseph  Stern  Thea- 
tres, Chicago. 

H.  E.  Stuckey,  W.  S.  Butterfield 
Theatres,  Detroit. 

Morton  Thalhimer,  Jr.,  Neigh- 
borhood Theatres,  Inc.,  Richmond. 

Joseph  Tolve,  Skouras  Theatres. 

E.  C.  Tompkins,  Crescent  Amuse- 
ment, Nashville. 

George  Trilling,  Fabian  Theatres. 

H.  H.  Unterfort,  Schine  Circuit, 
Syracuse,  N.  Y. 

Joe  Vleck,  Fox  Inter-Mountain 
Theatre,  Denver. 

Thomas  Williams,  Schine  Circuit. 

Lee  Willis,  Schine  Circuit. 


Babette  Test' 


( Continued  from  page  1 ) 
pointed  out  that  Bardot  became  a  sen- 
sation overnight  because  she  created 
curiosity  in  one  film.  "However,  the 
majority  of  moviegoers,  the  young 
teenagers,  have  never  seen  her,"  he 
said,  because  of  "adults  only"  tags  and 
limited  release. 

He  believes  that  this  situation  will 
be  remedied  by  "Babette,"  which  will 
be  given  general  release  with  no  cen- 
sorship problems  or  restrictions.  Rob- 
ert S.  Ferguson,  Columbia's  national 
director  of  advertising,  pubhcity  and 
exploitation,  noted  that  "Babette" 
would  be  released  in  this  country  early 
next  year. 

Marks  Set  in  France 

The  film  is  already  setting  boxoffice 
records  in  its  opening  engagements  in 
France,  grossing  some  $70,000  in  its 
first  week  in  Paris.  Levy  said  that  this 
gross  was  achieved  on  an  advertising 
bulget  of  $800  and  opined,  "You  don't 
have  to  spend  money  to  get  pub- 
licity." 

The  French  producer  recently  re- 
turned from  a  tour  of  Russia  and  India, 
where  he  screened  "Babette"  for  the 
people  and  government  officials  there. 
While  in  Russia,  he  discussed  the  pos- 
sibility of  a  co-producttion  deal  on 
"Marco  Polo."  If  arrangements  can 
be  made,  he  will  film  in  Russia,  China 
and  other  locations  in  the  Far  East. 
But,  he  said,  that  will  be  about  two 
years  hence. 

In  the  meantime,  he  will  make  at 
least  four  more  films  for  Columbia 
after  "Babette,"  as  part  of  his  pro- 
duction deal.  Next  picture  will  be  the 
almost-completed  "End  of  Innocence," 
starring  Danielle  Gaubert,  a  15-year- 
old  girl,  whom  he  calls  "the  greatest 
find  since  Bardot." 

Three  More  on  Slate 

Also  on  his  slate  are:  "The  Truth," 
to  be  directed  by  Henri  Clouzot  and 
scheduled  to  start  production  next 
April;  "The  Camp  Followers";  and 
"The  Sorga  Story."  He  said  that  Co- 
lumbia has  pre-emptive  rights  on  all 
his  films. 

Levy  will  remain  in  New  York  for 
two  or  three  weeks  before  returning 
to  Paris. 


Correction 

That  gremlin  that  every  now  and 
then  works  havoc  with  the  labors  of 
the  best  intentioned  printers  switched 
captions  on  pictures  in  last  Friday's 
Motion  Picture  Daily  with  the  re- 
sult that  Jerome  Pickman,  Paramount 
advertising  -  publicity  vice-president, 
was  incorrectly  identified  as  Robert  S. 
Ferguson,  Columbia's  national  director 
of  advertising,  publicity,  exploitation, 
and  vice-versa. 

The  Daily  offers  its  humble  apol- 
ogies to  both  for  the  occurrence  of  the 
inadvertent  error. 

LA.  Board  Meet  Set 

The  I.A.T.S.E.  general  executive 
board  will  hold  its  next  regular  meet- 
ing at  the  Hotel  Carillon,  Miami 
Beach,  beginning  Oct.  12,  Richard  F. 
Walsh,  president,  has  announced. 


6 


Motion  Picture  Daily 


Monday,  September  28,  1959! 

i 


MOTION  PICTURE  HERALD  MERCHANDISING  CONFERENCES. 


Maximum  Exposure  for 
Tillow -  It  Sells  Itself 


National  Ads,  Merchandising  Tie-ins 
Push  The  Best  of  Everything' 


By  SHERWIN  KANE 

An  exliibitor  audience  from  all  parts  of  the  country  and  from  Canada  that 
had  spent  all  of  last  Thursday  in  projection  rooms  viewing  and  discussing 
films  and  the  promotion  campaigns  for  them  as  part  of  Motion  Picture  Herald's 
Merchandising  Conference,   was  de-  .  


lighted  at  the  end  of  the  day  with 
the  night  time  screening  of  Univer- 
sal's  "Pillow  Talk." 

That  the  exhibitors'  delight  was 
genuine  was  evident  not  only  from 
their  hearty  laughter  during  the  pic- 
ture's two  hours  of  running  time  and 
by  their  enthusiastic  comments  after 
but  also  by  remaining  for  another 
hour  and  a  half  to  hear  the  campaign 
for  the  Rock  Hudson-Doris  Day  com- 
edy described  by  Universal  execu- 
tives, and  to  make  suggestions  of 
their  own  for  supplementing  it. 

Phil  Gerard,  Universal's  Eastern 
publicity  manager,  described  the  ex- 
tensive publicity  campaign  for  the  pic- 
ture which  will  be  released  Oct.  15, 
noHng  that  there  are  no  "gimmicks" 
in  the  campaign. 

"None  are  needed,"  he  said.  "We 
have  the  product  in  this  one.  So  the 
basis  of  the  campaign  is  to  expose  it 
to  as  many  critics,  editors  and  opin- 
ion makers  as  possible." 

Wide  Variety  of  Promotion 

That  is  being  done,  Gerard  made 
it  clear,  by  numerous  screenings,  by 
publicity  tours  for  all  members  of  the 
cast  to  all  parts  of  the  country; 
through  magazine  features,  press 
breaks  of  many  types,  column  mate- 
rial and  everything  else  available. 

Charles  Simonelli,  Universal's 
Eastern  director  of  advertising-pub- 
licity-exploitation, described  much  of 
the  campaign  for  promotion  of  the 
picture  on  radio  and  television,  where 
network  shows  in  a  great  variety  have 
been  carrying  and  will  continue  to 
carry  a  variety  of  plugs  for  the  film. 

Jeff  Livingston,  Universal  Eastern 
advertising  manager,  facetiously  ex- 
plained that  his  department  is  behind 


schedule  with  "Pillow  Talk"  ads  "be- 
cause we're  not  used  to  handling  pic- 
tures like  this— pictures  without  prob- 
lems—no race  question,  no  talking 
animals,  no  angles  that  make  it  good 
for  adults  and  rule  it  out  for  children. 
This  is  just  good  entertainment  for 
everyone.  So  we're  late  with  the  ads 
and  you  won't  find  many  in  the  kit 
supplied  you,  even  though  it's  one 
of  the  most  comprehensive  campaigns 
—and  heaviest  kits— we've  ever  had." 
He  proceeded  to  show  many  of  the 
magazine  ads,  and  described  many 
more  to  come. 

Radio  spot  announcements  were  de- 
monstrated. 

Simonelli  Outlines  Drive 

Simonelli  reported  Universal's  par- 
ticipation in  local  cooperative  adver- 
tising "is  up  60  per  cent  on  our  re- 
cent releases."  He  said  the  national 
campaign  on  "Pillow  Talk"  won't  de- 
tract from  local  advertising.  In  fact, 
he  said,  having  committed  the  com- 
pany to  "hundreds  of  thousands  of 
dollars"  of  national  advertising  "we 
can't  walk  away  from  local  advertis- 
ing" and  jeopardize  such  an  invest- 
ment. 

Herman  Kass,  exploitation  man- 
ager, described  many  of  the  count- 
less tie-ups  and  exploitation  stunts 
planned  for  the  picture,  and  Jack 
Diamond,  studio  publicity  manager, 
related  the  production  publicity  that 
began  with  the  start  of  shooting  and 
even  included  a  17,000-mile  tour  by 
a  member  of  the  studio's  own  na- 
tional newspaper  service  calling  on 
editors  and  critics  to  inquire  whether 
they  are  getting  the  material  they 
want. 


By  JAMES  D.  IVERS 

In  a  unique  variation  from  the  program  procedure,  Charles  Einfeld,  present- 
ing the  extensive  campaign  for  "The  Best  of  Everything,"  made  the  presenta- 
tion before  the  screening  of  the  picture.  His  theory  he  told  the  circuit  execu- 
tives and  exhibitors  who  crowded  the 
Fox  screening  room  was  that  they 
could  judge  better  the  impact  of  the 
campaign  by  experiencing  the  same 
"want-to-see"  that  would  impel  their 
customers  to  come  to  the  box  office. 

The  experiment  was  a  huge  success. 
In  an  hour  and  half  program— a  show 
in  itself— Einfeld  and  his  staff  pre- 
sented their  plans  to  blanket  the  coun- 
try with  "The  Best  of  Everything," 
and  the  effect  on  the  audience  was 
obvious. 

To  start  the  picture,  Einfeld  in- 
troduced Ed  Sullivan,  publicity  direc- 
tor who  told  of  the  wide  campaign 
given  the  subject  from  the  moment 
Jerry  Wald  bought  the  property  in 
galley  proof  with  the  result  that  the 
title  was  widely  known  even  before 
publication  and  the  best-seller  lists. 

The  Author  a  Speaker 

Rona  Jaffe,  author  of  the  book, 
spoke  briefly  and  then  Edward  Feld- 
man  of  the  Fox  publicity  department 
told  of  the  tie-up  with  Pocket  Books, 
Inc.  and  introduced  Leonard  For- 
man,  vice-president  of  that  company 
who  said,  "We  are  betting  5,000,000 
copies  that  the  promotion  will  be  a 
success."  He  told  of  the  back-up  pro- 
motions planned  including  window 
cards  and  displays  and  urged  exhibi- 
tors to  tie-in  with  their  local  book 
dealers  when  they  date  the  picture, 
offering  complete  cooperation. 

Also  in  the  area  of  tie-ups  Feld- 
man  introduced  Robert  Hirschberg, 
fashion  advertising  manager  of  Harp- 
er's Bazaar  who  told  of  an  executive 
cooperative  advertising  section,  ap- 
pearing in  the  October  issue. 

Ira  Tulipan  of  the  Fox  publicity 
department  told  of  innumerable  pub- 
licity breaks  in  national  magazines  on 


the  picture  and  introduced  Bob  Evans, 
supporting  star  in  the  picture  and 
himself  a  former  advertising  and  pro- 
motion executive. 

On  the  advertising  side  Abe  Good- 
man, Fox  director  of  advertising,  re- 
lated that  the  genesis  of  the  campaign 
lay  in  the  picture's  potential  iden- 
tification with  its  audience.  From  this 
came  the  line,  "You  deserve  The  Best 
of  Everything"  keying  the  advertis- 
ing. Newspaper  ads,  he  said,  have  or 
will  appear  in  ofF-the-amusement  ' 
page  spots,  for  instance  on  page  2  of 
the  New  York  Times  or  alongside 
widely  read  columns. 

Charles  Schlaifer,  head  of  the 
agency  bearing  his  name,  said  the 
national  magazine  campaign,  encom- 
passing Life,  Look,  Saturday  Evening 
Post,  McCall's,  Glamour  and  others 
totalling  46,000,000  in  circulation, 
would  take  the  form  of  simulated  f 
editorial  copy  facing  in  most  cases 
the  table  of  contents  pages. 

Campaigns  in  Key  Cities 

Rodney  Bush,  exploitation  director, 
and  Eddie  Solomon  of  his  department 
told  of  promotions  already  arranged 
with  merchants  in  Denver  and  Chi- 
cago and  urged  exhibitors  to  use  the 
obvious  implications  of  the  title  to  y 
excite  local  merchants.  Capping  this 
part  of  the  program  Sam  Cuff,  pro-nf 
motion  director  for  Allied  Stores,  out- 
lined plans  under  which  stores  in  his 
organization  such  as  Stern's  in  New 
York  will  reach  an  estimated  14,000,- 
000  customers  with  window  displays 
and  direct  mail  tie-ups  featuring  the 
title. 

Martin  Michel  fisted  television  and  ^ 
radio  plugs  planned  or  already  ^| 
achieved    for   the  picture 


Talking  about  "Pillow  Talk":  left  to  right,  Jeff  Livingston,  Universal  Eastern 
advertising  manager;  David  L.  Lipton,  vice-president;  Charles  Simonelli,  East- 
ern advertising  and  publicity  dept.  manager;  Phil  Gerard,  Eastern  publicity 
manager;  and  Jack  Diamond,  studio  publicity  director. 


Part  of  the  enthusiastic  audience  at  the  Fox  session  of  the  Motion  Pictur;  , 
Herald  Merchandising  Conference  for  "The  Best  of  Everything"  as  they  ap-j  j, 
plauded  Charles  Einfeld,  right,  after  the  presentation  of  the  campaign. 

«e 


Monday,  September  28,  1959 


Motion  Picture  Daily 


7 


MOTION  PICTURE  HERALD  MERCHANDISING  CONFERENCES 

Newspaper  Pressure  on  Film  Ad  Content  Hit 


^Devil-and-Sea' 
Distributors' 
Problem  Seen 


'  ( Continued  from  page  1 ) 

'ready  mentioned,  discussion  also 
touched  upon  ways  and  means  of  in- 
creasing the  effectiveness  of  mer- 
chandising in  smaller  situations  and 
the  possibility  of  those  distributors 
who  also  have  TV  production  interests 
in  giving  more  plugs  to  their  theatri- 
cal product  via  their  TV  shows. 

Harry  Greene,  of  Welworth  Thea- 
tres, who  proposed  the  topic  of  in- 
creasing newspaper  pressure  on  the 
jcontent  of  film  ads,  reported  that  in 
\'Iinneapolis  one  newspaper  was  be- 
coming increasingly  selective,  and 
jiiore  difficult  to  deal  with.  "They 
|iay,"  he  said,  "that  the  copy  and  the 
jirt  work  are  getting  too  hot."  But, 
j'le  added,  their  decisions  on  what  is 
jjr  what  isn't  acceptable  often  seem 
.arbitrary,  and  he  pointed  out  that 
:he  newspaper  in  Minneapolis  fre- 
quently rejects  ads  which  are  ac- 
cepted by  a  newspaper  in  Des  Moines, 
A'hich  is  owned  by  the  same  pub- 
iiisher. 

II  Seadler  Cites  Dilemma 

MGM's  Si  Seadler  commented  on 
"this  by  reporting  that  distributors  often 
"i'are  between  the  devil  and  the  deep 
'blue  sea"  because  exhibitors  blame 
i'he  distributor's  ad-publicity  people 
Vhen  ads  are  rejected,  but  then  the 
'';ame  exhibitors  will  come  to  him 
''md  ask  that  an  ad  campaign  be 
''warmed  up"  a  bit.  This,  he  said, 
lappened  with  MGM's  "It  Started 
I'vith  A  Kiss." 

ti  Although  Seadler  said  he  wouldn't 
nention  the  name  of  the  circuit  in- 
'Volved  in  this  matter,  Harry  Gold- 
'oerg,  of  Stanley  Warner,  admitted 
hat  it  was  he  who  had  made  the 
equest.  "Often,"  said  Goldberg,  "ad 
campaigns  are  not  'on  top'  of  what's 
n  the  picture."  He  complimented 
Jniversal  on  its  current  campaign  on 
'Pillow  Talk,"  which,  he  said,  was  a 
ine  example  of  "describing  a  picture 
vith  sufficient  emphasis  on  what  is 
ictually  in  it." 

Emerling  Tells  of  Difficulties 

Ernest  Emerling,  of  Loew's  Thea- 
res,  said  that  the  problem  with  the 
newspapers  was  made  particularly 
lifficult  because  no  two  papers  ever 
eem  to  use  the  same  yardstick  in 
udging  motion  picture  ads.  He  rec- 
immended  that  distributors  have  in 
heir  press  books  alternate  ads  to 
ubstitute— in  some  cases  at  the  last 
ninute— for  ads  which  might  be 
•ailed  questionable. 

U.A.'s  Burt  Sloane,  calling  the 
ituation  a  growing  and  continuing 
iroblem,  pointed  out  that  standards 
Te  applied  to  film  advertising  which 


Si  Seadler,  Loew's;  Rodney  Bush,  20th-Fox;  David  Lipton,  Universal  vice- 
president;  Martin  Quigley,  Jr.;  Burt  Sloane,  United  Artists;  Joseph  Friedman, 
Paramount,  and  Abe  Goodman,  20th-Fox,  at  the  round  table  session  of  the 
Merchandising  Conferences  Friday. 


are  not  applied  to  the  advertising  of 
other  industries.  "Perhaps,"  he  sug- 
gested, "the  answer  is  one  of  educa- 
tion, to  try  and  tell  the  publisher 
about  the  particular  problems  in 
selling  motion  pictures,  and  to  explore 
with  him  ways  to  avoid  such  things 
as  having  an  ad  or  a  whole  campaign 
thrown  out  at  the  last  minute." 

Lipton  Wary  of  Plan 

"It's  very  difficult,"  said  Universal's 
David  Lipton,  "to  anticipate  publish- 
ers' objections."  Commenting  on  the 
suggestion  that  alternate  ads  be  pre- 
pared so  that  a  theatre  man  would 
never  be  caught  empty  handed  if  an 
ad  is  rejected  at  the  last  minute,  Lip- 
ton said  that  once  the  newspaper 
knew  that  alternate  ads  were  avail- 
able, "they'll  start  throwing  out  even 
moderate  ads." 

"They  aren't  very  courageous,"  he 
said,  "and  if  there's  the  slightest 
chance  of  offending  anybody,  they'll 
want  to  take  the  easy  way  out." 

20th-Fox's  Rodney  Bush  described 
one  of  distribution's  problems  by  not- 
ing that  in  its  campaign  on  "Blue 
Denim,"  20th-Fox  had  not  been  able 
to  say  exactly  what  the  picture  was 
about  in  its  ads.  Newspapers  can  use 
the  word  "rape"  on  page  one,  he 
said,  but  nobody  would  be  able  to 
use  the  same  word  in  an  ad.  "News- 
papers give  in  to  pressure,"  he  said. 
"Maybe  we  should  start  pressuring 
them." 

Bush  Disagrees 

Bush  did  not  go  along  with  the  sug- 
gestion of  having  alternate  ad  cam- 
paigns prepared.  "Perhaps,"  he  said, 
"we  can  have  alternate  copy  in  the 
press  books,  but  the  art  work  is  usu- 
ally in  the  clear." 

Seadler  pointed  out  that  most  press 
books  have  a  variety  of  different  ads 
anyway,  although  all  of  them  are 
usually  based  on  a  single  theme.  He 
suggested  that  perhaps  the  need  was 
in  developing  two  different  "themes" 
for  the  campaign  on  a  single  picture. 
Willard  Matthews,  of  Commerford 
Circuit,  seconded  this  idea. 

After  Fay  Reeder,  of  National 
Theatres,  described  the  "double  stand- 
ard" used  in  judging  film  ads  by  the 


Hearst  papers  in  Los  Angeles  and  San 
Francisco,  Bob  Rappaport  of  Balti- 
more said  that  he  had  always  found 
that  it  was  easier  to  change  ad  copy 
than  the  art  work,  and  therefore 
asked  that  alternate  art  work  be  pro- 
vided in  the  press  books. 

Paul  Hanner,  of  Odeon  Theatres, 
Toronto,  asked  the  panel  if  something 
could  not  be  done  to  get  more  per- 
sonal appearance  tours  booked  into 
some  of  the  smaller  cities  and  bigger 
towns,  as  opposed  to  the  usual  "key 
city"  tours.  In  these  smaller  situ- 
ations, he  said,  star  tours  really  pro- 
duce big  news  coverage,  while  in  the 
larger,  more  sophisticated  cities,  they 
sometimes  hardly  cause  a  ripple  of 
interest. 

Journalists  Invited 

Universal's  Dave  Lipton  answered 
by  explaining  the  difficulties  in  get- 
ting stars  to  tour.  "And  when  you 
get  them  to  tour,"  he  said,  "they  don't 
want  to  go  to  the  small  towns."  To 
partially  offset  this  difficulty,  he  said, 
Universal  has  had  success  in  bringing 
in  newspaper  people  from  surround- 
ing areas  to  whichever  "key  city"  the 
star  happens  to  be  visiting. 

Sam  Bendheim,  III,  of  Neighbor- 
hood Theatres,  Richmond,  reminded 
him  that  newspaper  people  are  some- 
times quite  touchy  about  this  ar- 
rangement, and  many  of  the  Rich- 
mond press  people  now  refuse  to  go 
all  the  way  to  Washington  for  such 
promotion  stories. 

Lipton  said  he  understood  this 
problem  and  sympathized  with  it.  He 
explained,  however,  that  by  hitting 
the  so-called  "key  cities,"  stars  can, 
via  radio  and  TV,  blanket  an  entire 
area  with  their  promotional  activities. 

Goldberg  Favors  Tours 

Harry  Goldberg  said  he  thought 
not  enough  attention  was  paid  to  the 
news-making  potential  of  tours  by 
new  young  stars  and  favorite  featured 
players.  He  pointed  to  the  obvious 
success  of  Warners'  cross-country 
tour  of  young  players  on  behalf  of 
"The  Young  Philadelphians." 

Mrs.  Edith  Bolte  Marshall,  of  the 
John  C.  Bolte  Circuit,  the  Bronx, 
asked  that  the  distributors  give  some 
thought  to  the  outlying  theatres,  not 


Visits  by  Stars 
Called  Vital  to 
Local  Areas 


only  for  p.a.  tours,  but  also  as  loca- 
tions for  previews.  "Give  them  some 
excitement  and  glamor,"  she  said.  "It 
will  pay  off  for  the  rest  of  the  year." 

Mrs.  Marshall's  remarks  prompted 
moderator  Quigley  to  note  that  the 
motion  picture  industry,  whose  for- 
tunes so  often  depend  on  the  tastes 
of  the  female  public,  does  not  "have 
nearly  enough  of  the  woman's  view- 
point in  merchandising."  Mrs.  Mar- 
shall followed  that  up  by  saying  there 
should  be  a  woman  on  the  board  of 
every  distribution  company. 

Ways  and  means  of  local  level  sell- 
ing also  provided  lively  discussion. 
Sperie  Perakos,  Perakos  Theatres, 
said  he  had  built  successful  local  cam- 
paigns by  reducing  the  newspaper 
budget  and  putting  the  emphasis  on 
radio. 

Blank  Used  Radio  to  Advantage 

Myron  Blank,  of  Central  States 
Theatres,  Des  Moines,  described  the 
success  which  he  had  had  using  dialo- 
gue type  of  transcriptions  for  an 
intensive  radio  campaign  in  his  seven- 
state  area.  "We  can  do  a  terrific  job 
in  this  manner  if  we  have  the  right 
tools."  20th-Fox's  Bush  pointed  out 
that  not  all  films  can  be  sold  in  this 
manner.  "Comedies  are  perhaps  the 
best,"  he  said. 

Robert  E.  Hosse,  of  Crescent 
Amusements,  Nashville,  then  outUned 
a  special  radio  campaign  which  he  has 
readied  for  Fox's  "Hound  Dog  Man," 
making  extensive  use  of  a  local,  and 
very  popular,  disc  jockey  show. 

Concluding  discussion  at  the  round 
table  hit  on  the  use  of  TV  cHps  to 
excite  interest  in  pictures  (clips  on 
background  footage,  not  from  the  ac- 
tual film ) ,  on  the  need  for  getting 
publicity  from  the  distributor  to  the 
exhibitor  far  enough  in  advance  of 
the  playdate  so  as  to  do  some  good, 
and  the  more  effective  use  of  the  com- 
panies' TV  shows  to  sell  their  theatri- 
cal films.  Apropos  of  the  latter,  Bush 
said  that  both  the  TV  networks  and 
sponsors  "take  a  dim  view"  of  this 
sort  of  promotion  on  the  part  of  the 
film  companies. 

'New  Cooperative  Spirit' 

In  the  closing  of  the  round  table 
discussion,  Quigley  noted  with  gratifi- 
cation "the  new  cooperative  spirit" 
which  is  now  evident  among  so  many 
exhibitors  and  which  is  personified  by 
the  increasing  practice  of  "cross-plug- 
ging" among  exhibitors.  A  show  of 
hands  among  the  exhibitors  present 
indicated  that  the  majority  of  them 
now  regularly  cross-plug  each  other's 
attractions. 


i 


Mm 


TECHNICOLOR® 


mo 


Tom  Lea's  Bold  And  Powerful  Novel  Is  Now  On  The  Screen! 


ROBERT  MITCHUM  -JULIE  LONDON  m'THE  WONDERFUL  COUNTRY" 

TECHNICOLOR®  .co-starring  GARY  MERRILL  and  PEDRO  ARMENDARIZ  .  with  Jack  Oakie  •  Albert  Dekker 
Charles  McGraw  •  and  introducing  Leroy  "Satchel"  Paige  •  Music  composed  and  conducted  by  Alex  North  •  Screenplay  by  ROBERT 
ARDREY.From  the  novel  by  TOM  LEA- Directed  by  ROBERT  PARRISH  •  Produced  by  CHESTER  ERSKINE-A  D.R.M.  Productions,  Inc. 


40th  Anniversary  J 1919-1959 


THRU 


OR 


VOL.  86,  NO.  63 


NEW  YORK,  U.S.A.,  TUESDAY,  SEPTEMBER  29,  1959 


TEN  CENTS 


EDITORIAL. 


'Herald'  Forums 


f^y  Sherwin  Kane 

THE  third  series  of  Merchandising 
Conferences  sponsored  by  "Mo- 
tion Picture  Herald,"  held  in  New 
York  last  Wednesday  through  Friday, 
were  by  far  the  most  successful  to 
date  in  point  of  both  attendance  and 
accomplishment. 

This  is  not  only  a  tribute  to  the 
"Herald"  and  the  advertising-pub- 
licity directors  of  the  national  pro- 
duction-distribution companies  who 
planned  and  staged  the  three  days 
of  product  and  merchandising  forums, 
but  also  to  the  nearly  100  important 
exhibitors  from  all  sections  of  U.S. 
land  from  Canada  who  participated. 

These  showed  by  their  presence 
and  their  interest  throughout  the  ex- 
tended sessions  that  their  primary  con- 
cern is  the  basic  one  of  attracting 
more  patrons  to  their  theatres. 

If  the  theatres  are  to  effect  a  sus- 
tained recovery  they  will  do  it  not  by 
waiting  for  the  public  to  tire  of  in- 
different television  entertainment  and 
visit  the  theatres  out  of  boredom. 
• 

Exhibitors  by  their  own  efforts  will 
have  to  convince  the  public  that  thea- 
tre screens  nowadays  offer  entertain- 
ment the  public  cannot  afford  to  miss, 
land  by  so  doing  induce  them  to  for- 
sake their  miniscule  living  room 
screens  for  the  superior,  modem  en- 
tertainment which  awaits  them  in  the 
theatres. 

To  accomplish  this,  showmen  must 
know  what  they  are  selling,  they  must 
have  new  sales  approaches  to  their 
patrons  and  to  those  whom  they 
would  convert  into  patrons,  and  they 
must  be  prepared  to  make  the  best 
|use  of  all  the  sales  aids  that  every 
ijiproducer-distributor  creates  for  them. 

These  are  the  things  for  which  the 
Herald  Merchandising  Conferences 
are  designed.  They  not  only  provide 
the  earnest  exhibitor  with  the  oppor- 
tunity to  examine  the  new  product  in 
the  best  possible  conditions,  but  also 
to  familiarize  him  with  every  facet  of 
the  selling  campaigns  created  for  that 
product  and  the  stimulus  to  originate 
additional  sales  helps  of  his  own  and 
borrow  those  conceived  by  fellow  ex- 
hibitors. 

The  fact  that  the  number  of  ex- 
hibitors interested  in  availing  them- 
selves of  opportunities  such  as  these 
increases  by  leaps  and  bounds  with 
each  successive  Herald  Merchandis- 
ing Conference,  speaks  well  for  the 
future  of  exhibition. 


Lipton  Speaks  at  '^Herald'  Meetings 

Growth  of  Inter-Trade 
Cooperation  Is  Cited 

"The  industry's  No.  1  public  relations  accomplishment  is  and  will  continue 
to  be  sending  a  patron  out  of  the  theatre  happy  and  satisfied  for  having  seen 
a  good  picture  and,  therefore,  eager  to  tell  others  about  it  and  to  return  another 
day." 


This  is  the  message  which  David 
Lipton,  Universal  advertising-pub- 
licity vice-president,  gave  to  exhibi- 
tors at  the  Motion  Picture  Herald  Mer- 
chandising Conference  session  at  the 
Universal  home  olEee  last  Thursday 
night. 

Lipton  said  his  maxim  applies  to 
"any  company's  good  pictures,"  but 
naturally  he  had  in  mind  Universal's 
"Pillow  Talk,"  which  was  tlie  Confer- 
ence subject  at  the  time.  He  said  the 


For  UA's  "Tomorrow" 
Conference   See   Page  6. 


Rock  Hudson-Doris  Day  starrer  is  an 
apt  example  of  what  he  had  in  mind. 
"It  has  a  superior  entertainment  quo- 
tient and,  at  a  time  when  the  public 
(Continued  on  page  6) 


legion  Lauds  Family 
Policy  of  Theatre 

Special  to  THE  DAILY 

FALL  RIVER,  Mass.,  Sept.  28.-A 
Fall  River  theatre  owner  has  been 
commended  by  the  National  Legion 
of  Decency  for  his  policy  of  showing 
only  those  films  rated  by  the  Legion 
as  suitable  for  family  viewing.  Nor- 
man Zalkind,  president  of  the  Strand 
(Continued  on  page  4) 


Producer-Promoter 
Good  for  Business 

It  is  a  healthful  and  a  happy  thing 
for  the  industry  to  have  the  creative 
people  who  make  motion  pictures  get 
out  on  the  road  with  their  distributor 
and  participate  actively  in  their  pro- 
motion, Robert  Wise,  director  of 
United  Artists'  "Odds  Against  Tomor- 
row" said  yesterday. 

Relaxing  at  lunch  with  the  press, 
(Continued  on  page  2) 


National  Screen  40th  Year 
To  Be  'Tribute  to  Trailers^ 


(Picture  on  Page  3) 

A  "Once-In-A-Lifetime  Tribute  to  Trailers"  will  be  the  focal  point  for 
National  Screen  Service's  40th  anniversary  celebration  beginning  Oct.  15,  the 
service  company's  birthday,  and  extending  through  Thanksgiving  Day. 

This  was  re-   — 


vealed  by  Her- 
man Robbins, 
president  and 
board  chairman 
o  f  National 
Screen  Service, 
at  a  trade  press 
luncheon  at  21 
Club  here  yes- 
terday. The  six- 
week  celebra- 
tion will  be 
highlighted  by 
a  series  of  spe- 
cial   events  in 

which  all  segments  of  the  industry 


Herman  Robbins 


will  be  invited  to  participate  in  em- 
phasizing the  importance  of  trailers 
to  the  theatre  operation. 

"For  four  decades,"  Robbins  stated, 
"trailers  have  been  a  most  valuable 
asset  to  theatre  attendance  by  moti- 
vating patronage.  We  know  this  from 
objective  and  intensive  scientific  re- 
search—research conducted  by  inde- 
pendent, recognized  and  authoritative 
statistical  analysts  in  behalf  of  ex- 
hibitor and  distributor  sources  unaffi- 
liated with  National  Screen." 

The  National  Screen  Service  chief 
executive  continued,  "Despite  the 
(Continued  on  page  3) 


In  Doubt 

Chance  Seen  to 
Keep  'Oscar' 
Air  Programs 

A  Company  Shifts  Stand; 
Try  to  Persuade  Other 


A  new  prospect  that  Motion  Picture 
Assn.  member  companies  may  sponsor 
the  Academy  Awards  telecast  next 
spring  arose  over  the  weekend  when 
one  of  the  two  companies  which  had 
voted  against  it  at  the  MPAA  board 
meeting  last  Thursday  changed  its 
stand  and  agreed  to  share  in  the  costs 
of  sponsoring  the  annual  ceremony  in 
order  to  keep  it  free  of  commercial 
sponsorship  for  another  year. 

It  is  understood  that  a  delegation 
of  Academy  of  Motion  Picture  Arts  & 
Sciences  officials  and  MPAA  directors 
called  upon  top  officials  of  Warner 
Rros.,  the  company  which  has  re- 
versed its  stand,  and  succeeded  in 
persuading  them  to  go  along  with 
(Continued  on  page  5) 


Fox  Adds  19  Local 
Ad-Publicity  Heads 


Twentieth  Century-Fox  is  adding  to 
its  field  exploitation  force  19  regional 
advertising-publicity  managers  so  that 
each  of  the  company's  38  branches 
will  have  one,  it  was  announced  yes- 
terday by  Charles  Einfeld,  vice-presi- 
dent. 

Fox  already  has  19  regional  ad-pub 
heads  and  the  19  additional  will  give 
(Continued  on  page  4) 


Predict  $9,000,000 
Gross  for  UA-TV 

In  a  progress  forecast " — as  con- 
trasted with  a  "progress  report,"  Bruce 
Eells,  executive  vice-president  of 
United  Artists  Television,  estimated 
that  the  brand  new  company,  now  on 
the  market  with  three  of  its  first  five 
(Continued  on  page  4) 


TELEVISION  TODAY-page  5 


2 


Motion  Picture  Daily 


Tuesday,  September  29,  1959 


PERSDML 
MEIVTIDN 


JOSEPH  E.  LEVINE,  president  of 
«J  Embassy  Pictures,  arrived  in  Rome 
yesterday  from  New  York  to  set  up  a 
production  unit  and  start  casting  for  a 
third  "Hercules"  filin. 

• 

Ed  R.  Sviglia,  vice-president  in 
charge  of  sales  for  Trans-Lux  Dis- 
tributing Corp.,  has  returned  to  New 
York  from  Europe,  where  he  looked 
over  several  new  fibn  properties  for 
acquisition  by  his  company. 


Jesse  CraNiCH,  Buena  Vista  West- 
ern division  sales  manager,  has  left 
New  York  for  a  series  of  exhibitor 
meetings  in  Salt  Lake  City  and  Den- 
ver. 

Tom  Coleman,  veteran  exhibitor 
of  Anniston,  Ala.,  has  returned  there 
from  Atlanta. 


Mrs.  William  Lee,  co-owner  with 
her  husband  of  the  Family  Drive-In 
Theatre,  Keystone  Heights,  Fla.,  has 
left  New  York  by  ship  for  a  tour  of 
Europe. 

• 

Mrs.  Louis  Brooks,  of  the  account- 
ing department,  Capital  Releasing 
Corp.,  Atlanta,  has  left  there  for  a 
vacation  in  Kentucky. 

Set  Md.  Speakers 

BALTIMORE,  Sept.  28.-Albert  M. 
Fickus,  chairman  of  the  executive 
committee  of  the  Theatre  Owners  of 
America,  will  be  keynote  speaker  at 
the  first  fall  convention  of  the  Mary- 
land Theatre  Owners  Association,  at 
the  Hotel  Emerson  in  Baltimore  on 
Wednesday,  Oct.  14,  John  G.  Brou- 
mas,  president,  announced.  Fickus  will 
report  on  the  state  of  the  industry 
and  the  program  of  TOA.  E.  LaMar 
Sarra  of  Jacksonville,  Fla.,  executive 
of  Florida  State  Theatres  and  co-chair- 
man of  national  TOA's  committee  on 
state  and  local  legislation,  will  also 
be  among  the  guest  speakers. 


NEW  YORK  THEATRES 


,— RADIO  CITY  MUSIC  HALL—, 

Rockefeller  Center  •  Ci  6-4600 

"THE  FBI  STORY" 

Starrlnt  JAMES  STEWART 

VERA  MILES 

A  WARNER  BROS.  Picture  In  TECHNICOLOR® 
and  GALA  NEW  STAGE  SPECTACLE 


Producer-Promoter 

( Continued  from  page  1 ) 
the  producer-director  recalled  the 
events  of  his  just  completed  seven- 
city  tour  on  behalf  of  the  Harry  Bela- 
fonte  picture.  He  said  he  had  par- 
ticipated in  at  least  a  dozen  television 
shows  and  been  the  principal  in  30 
or  more  radio  interviews,  in  addition 
to  press  interviews  and  luncheon  en- 
gagements. It  was  a  new  and  re- 
warding experience  for  him. 

Wise,  who  learned  production  as  a 
cutter  and  went  on  to  direct  such 
pictures  as  "Helen  Troy,"  "Somebody 
Up  There  Likes  Me"  and  "Run  Silent, 
Run  deep,"  sees  the  lines  of  function 
narrowing  between  the  old  definitions 
of  producer  and  director.  Actually  the 
creative  person  who  makes  the  pic- 
ture is  both  producer  and  director,  he 
said,  and  the  new  place  of  the  in- 
dependent in  the  field  is  emphasizing 
that.  Regretting  that  new  talent  is  not 
being  trained,  he  supposed  that  tele- 
vision will  have  to  become  the  train- 
ing ground  for  new  writers  and  di- 
rectors of  motion  pictures. 

'West  Side   Story'  Next 

His  next,  for  the  Mirisch  Company 
and  also  for  UA  release,  will  be  "The 
West  Side  Story,"  to  be  done  in  color 
and  in  one  of  the  newer  wide  screen 
processes.  Wise  shot  "Odds"  entirely 
in  New  York,  using  New  York  pro- 
duction facilities,  for  which  he  had 
high  praise.  But  that,  he  said,  was 
because  the  story  had  a  New  York 
background  and  it  was  far  less  ex- 
pensive to  shoot  it  here  entirely  rather 
than  bring  a  Hollywood  based  pro- 
duction here  on  location.  "West  Side," 
on  the  other  hand,  will  be  made  prin- 
cipally in  Hollywood. 

Praising  New  York's  technical  facili- 
ties, he  remarked  that  the  motion 
picture  business  has  a  "lingua  franca" 
of  its  own.  "A  good  director,  a  good 
cameraman,  or  a  good  editor  is  good 
in  Hollywood,  Rome,  New  York,  or 
Timbuktu,"  he  said. 


Fox  Florida  Meet  Today 

JACKSONVILLE,  Sept.  28.-More 
than  100  theatre  owners  and  man- 
agers have  stated  their  intention  to 
attend  the  one-day  exhibitors  meeting 
of  20th  Century-Fox  which  will  be 
held  here  tomorrow  at  the  Hotel 
Roosevelt  under  the  direction  of 
Thomas  P.  Tidwell,  Florida  branch 
manager  for  the  company.  Principal 
speaker  will  be  Glenn  Norris,  repre- 
senting Alex  Harrison,  general  sales 
manager  of  the  company. 

'^Melephanf  to  Bow 

"The  Boy  Who  Owned  A  Mele- 
phant,"  20-minute  featurette  in  East- 
man Color  being  distributed  by  Uni- 
versal-International and  featuring  Tal- 
lulah  Bankhead  as  the  narrator,  will 
have  its  world  premiere  at  the  RKO 
Palace  Theatre  here  on  Tuesday  eve- 
ning, Oct.  6  on  the  same  program  as 
U-I's  "Pillow  Talk." 


Strike  Halts  Production 
At  M-G-M  British  Studio 

From  THE  DAILY  Bureau 

LONDON,  Sept.  28.-Production  of 
foui-  pictures  underway  at  Metro- 
Goldwyn-Mayer's  Boreham  Wood 
Studios  was  halted  by  a  sudden  strike 
of  200  members  of  the  National  Assn. 
of  Theatrical  and  Kine  Employees 
and  Electrical  Trades  Union.  The 
technicians  walked  out  in  a  dispute 
over  night  work  rates  on  the  King 
Brothers'  film  "Gorgo." 

Studio  and  union  managements 
are  meeting  today  in  an  attempt  to 
resolve  differences. 


Detroit  News  Strike 
Temporarily  Halted 

Special  to  THE  DAILY 

DETROIT,  Sept.  28.  -  The  strike 
by  the  Newspaper  Mailer's  union 
which  shut  dovra  local  newspapers 
late  last  week  has  been  temporarily 
halted  by  an  injunction  granted  by 
Federal  Judge  Theodore  Levin.  The 
judge  acted  on  a  petition  from 
Thomas  Roumelle,  regional  director 
of  the  National  Labor  Relations 
Board,  forbidding  the  strike  at  least 
until  6:00  P.M.  Wednesday. 

The  strike,  called  over  a  jurisdic- 
tional dispute,  forced  theatre  exhibi- 
tors to  buy  local  radio  time  and  place 
ads  in  "The  Shopping  News."  Some 
Sunday  newspapers  appeared  piece- 
meal, that  is  some  news,  some  comics, 
etc. 


Services  Today  for 
Mrs.  Herman  Schleier 

Funeral  services  will  be  held  today 
for  Mrs.  Bessie  Schleier,  wife  of  Her- 
man Schleier,  business  manager  of 
Independent  Film  Journal,  at  Forest 
Park  Chapel,  Forest  Hills,  Queens. 
Mrs.  Schleier  died  yesterday  follow- 
ing a  lengthy  illness. 

Surviving  in  addition  to  the  hus- 
band, are  a  daughter,  Jean,  and  a 
son,  Stanley. 

6  for  Films  Around 

Films  Around  the  World,  Inc.,  has 
acquired  U.S.  distribution  of  six  new 
European  films,  it  is  announced  by 
president  Irvin  Shapiro,  now  en  route 
here  from  London,  after  a  two-month 
tour  of  European  film  centers.  Product 
purchased  includes  "Virgin  Island" 
(British);  "Lucky  to  Be  a  Woman" 
(Italian);  a  German  pair,  "The  Rest 
Is  Silence"  and  "Dirty  Angels";  two 
French  fihns,  "Christine,"  and  "Hold 
Tight  for  the  Satellite." 

Richard  Johnson^  67 

JACKSONVILLE,  Sept.  28.-Rich- 
ard  Johnson,  67,  veteran  projectionist, 
formerly  of  West  Palm  Beach,  died  at 
a  rest  home  here  following  a  long 
illness. 


'Beach'  IVifJ  Bow  at 
Remodeled  Astor  Here 

Stanley  Kramer's  "On  the  Beach" 
will  have  its  New  York  premiere  Dec. 
17  at  the  Astor  Theatre,  which  closed 
Sunday  night  for  a  complete  $800,000 
stage-to-marquee  renovation,  it  was 
nounced  yesterday  by  William  J. 
Heineman,  vice-president  of  Unitedi 
Artists,  operator  of  die  theatre. 

Renovation  began  yesterday  from 
plans  drawn  by  John  J.  McNamara, 
theatrical  architect.  The  project  in- 
volves major  structural  changes  to  the 
building.  A  completely  new  pros- 
cenium will  be  installed  to  accommo- 
date a  new  wall-to-wall  screen,  new 
projection  and  soimd  equipment  for 
70mm  as  well  as  35mm  film  will  be 
installed.  Changes  will  also  be  made 
in  the  lobby,  marquee  and  front, 
which  will  have  a  bronze  and  marble 
motif. 


N.  Y.  Visitors  Bureau 
Award  Goes  to  Goldwyn 

Samuel  Goldwyn  received  yesterday 
from  the  New  York  Convention  and 
Visitors  Bureau  its  distinguished  award 
of  merit  at  a  luncheon  at  the  Four 
Seasons  Restaurant. 

In  making  the  presentation,  Joseph 
P.  Binn,  president,  said  that  the  award 
was  "in  recognition  of  his  long  and 
distinguished  leadership  in  the  motion 
picture  industry  and  for  the  contribu- 
tion so  many  of  his  motion  pictures 
have  made  to  the  entertainment  of 
New  York  City  visitors-in  particular, 
his  latest  masterpiece,  'Porgy  and 
Bess,'  which  had  its  world  premiere 
in  New  York  and  added  considerable 
impact  to  the  1959  New  York  Is  A 
Summer  Festival  Program." 

Louisiana  Bow  Slated 
For  'Hound  Dog  Man' 

Jerry  Wald's  "Hound  Dog  Man" 
will  have  its  debut  at  the  Paramount 
Theatre  in  Monroe,  Louisiana,  it  was 
announced  at  the  weekend  by  20th 
Century-Fox  general  sales  manager 
Alex  Harrison. 

At  the  request  of  Monroe's  mayor 
W.  L.  Howard  and  in  cooperation 
with  local  radio  and  television  stations 
and  newspapers,  the  CinemaScope 
production's  bow  was  set.  Monroe, 
heart  of  the  country  in  which 
"Hound  Dog  Man"  backgrounds  are 
set,  will  put  on  a  gala,  invitational  pre- 
miere for  the  Oct.  27  opening  of  the 
film. 


Disney,  M-G-M  Renew 

Walt  Disney  Productions  has  an- 
nounced closing  of  a  deal  whereby 
M-G-M,  International,  Inc.,  will  con- 
tinue to  distribute  the  Disney  product 
in  the  territories  of  Australia,  New 
Zealand,  Phifippines,  Taiwan,  Peru 
and  Puerto  Rico. 


as  a  section  of  Motion  Picture  Herald;  Television'^  Yoday.'publisTed ''daiF  ara'prn'^'of  "m^^^^^^^  Ptoure 'olily" Motion 'pfctn'Je^A^^^^^  Merchandising,  each  published  13  times  a  year 
class  matter  Sept.  21.  1938.  at  the  Post  Office  at  New  York.  N.  Y..  under^he  act 'of  March  TlVs^tuLPnZn'f^^^^^^^^^  ^J^InTh^;  Im7rlcr an^lll^fel^n.-  Smrie1op^s!^10c' 


Tuesday,  September  29,  1959 


Motion  Picture  Daily 


3 


,  TEJIT  TALK 

Variety  Club  News 

CLEVELAND-The  ladies  of  the  lo- 
cal Variety  Club  auxiliary  on  Wednes- 
day will  hold  a  farewell  luncheon  for 
Mrs.   Norman  Weitman  at  the  Vir- 
ginian, Shaker  Heights.  The  Weitmans 
came  to  Cleveland  just  a  year  ago 
from  Albany,  N.  Y.,  when  Norman 
I  AVeitman  was  appointed  manager  of 
the  Cleveland  Universal  branch.  They 
'I  now  are  moving  to  Philadelphia,  fol- 
I  lowing   Weitman's   resignation  from 
I  Universal  and  his  appointment  as  dis- 
'  trict  manager  for  Lopert  Films  in  the 
il  Quaker  City. 

'  A 

"     BALTIMORE-The  Baltimore  Ad- 
vertising  Club  tomorrow  will  honor 
the  Baltimore  Variety  Club  by  desig- 
nating its  weekly  meeting  as  a  "Big 
Kickoff  Luncheon"  at  the  Emerson 
|i  Hotel.  The  event  is  planned  to  boost 
the  Variety  Bowl  Football  Game  in 
/I  Memorial  Stadium   on  the  night  of 
)  Nov.  7,  when  Navy  will  play  the  Uni- 
I)  versity  of  Maryland,  with  proceeds 
B  going  to  Variety's  Heart  Fund. 

i  Set  Five  Christmas 
1)  Openings  for  'Porgy' 

"  Samuel  Goldwyn  and  executives  of 
''  Columbia  Pictures  yesterday  set  five 
'  additional  road  show  engagements  of 

the  producer's  "Porgy  and  Bess"  for 
'  Christmas  premieres,  making  a  total 

of  17  nation-wide  openings  of  the 
'  film.  Set  were  Yuletide  openings  in 
'  Indianapolis,    Louisville,    Salt  Lake 

City,  Miami  and  Denver.  Scheduled 

for  premieres  in  the  coming  weeks  are 
•  Cincinnati,  Detroit,  Philadelphia, 
I  Washington,  Baltimore  and  Cleveland. 
I      "Porgy  and  Bess"  is  now  in  its  14th 

week  at  the  Warner  Theatre  here, 
'  with  seats  on  sale  for  the  next  16 

weeks. 


Samson,^  Macy  Tie-In 

Cecil  B.  DeMille's  "Samson  and 
Delilah,"  which  opens  in  more  than 
100  theatres  in  the  New  York-New 
Jersey  area  Wednesday,  will  be 
^  backed  by  a  cooperative  effort  on  the 
part  of  Paramount  Pictures  and  the 
R.  H.  Macy  Company.  Highlight  of 
the  promotion  is  a  full-page  Macy's 
ad  titled  "This  story  started  in  1000 
B.C.,"  which  will  run  in  every  New 
York  newspaper.  Spotlighting  Samson 
carrying  out  one  of  his  fabled  feats  of 
strength,  the  ad  will  break  in  all 
afternoon  papers  today,  and  will  fol- 
low in  all  morning  papers  the  next 
day. 


NSS  Birthday 

( Continued  from  page  1 ) 
widespread  use  of  trailers,  the  indus- 
try is  inclined  to  take  them  for 
granted.  Perhaps  the  very  effective- 
ness of  trailers,  clearly  demonstrated 
by  such  imposing  polls  as  those  con- 
ducted by  Sindlinger,  the  Opinion  Re- 
search Corp.  of  Princeton,  and  Na- 
tional Theatres'  own  survey,  is  the 
reason  they  are  taken  for  granted. 

"The  very  thing  that  we  are  set- 
ting about  to  do  in  this  tribute  is  to 
put  in  motion,  activity  that  will  make 
the  industry  take  time  out  to  reflect 
on  the  importance  of  trailers.  That  is 
our  singular  purpose— and  one  which 
we  believe  is  of  great  importance,"  he 
said. 

Urges   'Pause  for  Inventory' 

Robbins  emphasized  that  "it  is  very 
healthy  once  in  a  while  to  pause  and 
take  inventory  and,  if  warranted,  re- 
develop an  appreciation  for  those  im- 
portant things  we  take  for  granted." 

It  was  disclosed  that  the  theme 
for  the  "Once-In-A-Lifetime  Tribute 
to  Trailers"  was  suggested  by  an  ex- 
hibition source  and,  coinciding  with 
National  Screen's  40th  anniversary, 
was  adopted  as  the  celebration  for- 
mat. The  company  was  not  anxious, 
Robbins  pointed  out,  to  observe  a 
milestone  anniversary  with  either  a 
sales  drive,  a  glorification  of  execu- 
tive personnel,  a  nostalgic  reflection 
of  four  decades  or  a  means  of  self- 
congratulation  to  extol  company  serv- 
ices. 

In  this  connection,  the  N.S.S.  pres- 
ident pointed  instead  to  the  Prize 
Baby's  policy  of  selling  the  value  of 
all  trailers  "whether  distributed  by 
National  Screen  or  not,"  citing  the 
company's  recent  ad  on  "Hercules," 
a  Warner  release  and  one  for  which 
National  Screen  did  not  distribute  the 
trailer. 

Pledges  from  Top  Circuits 

Many  leading  theatre  circuits,  it 
was  indicated,  have  already  given  as- 
surance that  their  theatres  and  per- 
sonnel will  participate  in  the  best 
showmanship  fashion  in  this  "Once- 
In-A-Lifetime  Tribute  to  Trailers." 
One  circuit  operator  has  already  sug- 
gested that  it  will  salute  trailers,  a 
star  box  office  performer,  from  its 
marquees;  another  that  it  will  re- 
ceive trailers  at  its  theatres  like 
royalty  using  the  red  carpet  treat- 
ment; and  still  another  exhibitor 
stated  that  he  is  going  to  have  his 
trailers  delivered  by  armored  car  in 
order  to  symbolize  the  value  of  trail- 
ers to  the  theatre  box  ofBce. 

"We  are  quite  excited  and  if  early 
indications  lead  to  what  we  believe 


Herman  Robbins  and  Louis  Nizer  at 
the  NSS  "21"  Club  luncheon  yester- 
day. 

will  come— with  help  from  the  trade 
press— we  are  going  to  implement  our 
anniversary  celebration  with  a  con- 
test tying  in  this  tribute  to  trailers 
in  which  exhibitors  and  theatre  man- 
agers may  win  substantial  cash  prizes," 
he  concluded. 

In  addition  to  Louis  Nizer,  general 
counsel  for  the  company,  members 
of  the  board  of  directors  in  attend- 
ance were  Frank  J.  C.  Weinberg, 
senior  vice-president  and  son  of  one 
of  the  founders  of  the  company;  and 
his  brotlier-in-law,  Andrew  Loebl; 
Burton  E.  Robbins,  vice-president  in 
charge  of  sales;  Robert  L.  Gruen, 
vice-president  and  son  of  one  of  the 
founders;  Jack  G.  Leo,  a  former  ex- 
ecutive vice-president  and  treasurer 
of  Fox  Film  Corp.,  and  Joseph  A. 
Wolfe,  treasurer. 

Six-Week  Celebration 

Robbins  indicated  the  anniversary 
celebration  would  continue  for  six 
weeks,  its  basic  objective  being  the 
underscoring  of  the  value  of  trailers 
to  motion  picture  operations  and  par- 
ticularly the  part  they  play  in  thea- 
tre ticket  sales.  He  made  it  clear  the 
entire  industry  may  take  part  in  it  if 
only  by  taking  time  out  to  reflect  on 
the  importance  of  trailers  in  day  by 
day  operations,  instead  of  taking  them 
for  granted,  as  many  do. 

Gran  Moves  Offices 

MILWAUKEE,  Sept.  28.  -  The  L. 
F.  Gran  Management  Co.  of  this  city 
has  moved  to  Washington  Road.  Har- 
old Janecky  will  operate  the  Tower 
and  Oriental  theatres  from  the  old 
Gran  address  at  2230  North  Farewell. 


PEOPLE 


Samuel  Pinanski,  president  of 
American  Theatres  Corp.,  Boston,  has 
been  reelected  chairman  of  the  board 
of  Lowell  Technological  Institute, 
Lowell,  Mass.  He  is  an  alumnus  of 
the  Institute. 

□ 

Kay  Porter,  owner  of  the  Temple 
and  Brooklyn  theatres.  Perry,  Fla.,  has 
been  elected  mayor  of  that  commu- 
nity. 

□ 

I.  J.  Schmertz,  who  has  been  living 
in  Florida  since  his  retirement  two 
years  ago  as  Cleveland  branch  man- 
ager for  20th  Century-Fox  and  who  is 
returning  to  the  Ohio  city  to  help  out 
in  the  company's  current  sales  drive, 
will  be  guest  of  honor  at  a  "wel- 
come back  luncheon"  to  be  held  there 
Thursday  in  the  Theatrical  Grill.  The 
welcoming  committee  consists  of  Nate 
Schultz  oif  Allied  Artists,  M.  B.  Hor- 
witz  of  the  Washington  Circuit  and 
Marshall  Fine,  substituting  for  his 
father,  Meyer  Fine,  head  of  Asso- 
ciated Circuit,  who  is  out  of  town. 
□ 

Robert  Gates,  manager  of  the  RKO 
Grand  Theatre,  Columbus, .  O.,  won 
the  first  prize  of  $.50  in  a  national 
concessions  sales  contest  conducted  by 
RKO  Theatres,  exclusive  of  the  cir- 
cuit's New  York  houses.  Gates  scored 
his  victory  during  the  run  of  "Her- 
cules." 

□ 

Neocca  Talbert  has  been  added  to 
the  Atlanta  booking  department  of 
Martin  Theatres. 

□ 

Eve  Siege!  on  Oct.  1  will  move  her 
New  York  public  relations  office  to 
35  West  53rd  St. 


'Gates'  Big  $10,165 

"Five  Gates  to  Hell,"  20th  Cen- 
tury-Fox release  opened  to  a  "big" 
$10,165  for  tlie  three-day  weekend 
at  the  Center  Theatre  in  Buffalo,  ac- 
cording to  a  theatre  announcement 
yesterday. 


Funeral  Today  for 
Maurice  Safner,  65 

Special  to  THE  DAILY 

BOSTON,  Sept.  28.  -  Funeral  serv- 
ices will  be  held  tomorrow  at  Levine's 
Chapel,  Brookline,  for  Maurice  Saf- 
ner, 65,  of  the  Route  44  Drive-In, 
Smithfield,  R.  I.  and  the  Lafayette 
Theatre,  Central  Falls,  R.  I. 

A  pioneer  exhibitor,  he  owned  sev- 
eral theatres  in  the  Woonsocket  area 
at  one  time.  He  died  suddenly  at  his 
Woonsocket  home  early  this  morn- 
ing. Besides  his  widow,  he  is  sur- 
vived by  a  son,  Mel  Safner  of  Ruff 
Film  Distributors,  a  daughter,  Mrs. 
Lenore  Stoneberg,  and  several  grand- 
children. 


I  I   I  I  •  ■ 


THE  GEVAERT  CO. 
OF  AMERICA,  INC. 

^^^^^^ 

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and  Warehouses 
at 


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Photographic     materials  of     extraordinary  quality  for  over  half  a  century    a  Complete 


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New  York  19    "  Lincolnwood,  III. 
New  York  (Chicago) 


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California 


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Motion  Picture  Daily 


Tuesday,  September  29,  19t<\ 


National 
Pre-Selling 


*tT~*HE  F.B.I.  Story,"  the  Warner 
A  Bros,  film  tracing  the  develop- 
ment of  the  nation's  chief  law-en- 
forcement agency  from  its  beginning 
in  1924  to  its  present  pinnacle  of 
fame,  has  been  selected  by  "Argosy" 
niagazine  as  the  picture  of  the  month 
for  October.  It  stars  James  Stewart 
and  opened  at  Radio  City  Music 
Hall  last  Thursday. 

• 

The  front  color  cover  of  "Pictorial 
Review's"  Dec.  7  issue  will  be  de- 
voted to  "Solomon  and  Sheba."  Jac- 
ques Kapralik,  "Pictorial's"  caricatur- 
ist, is  preparing  a  painting  spotlight- 
ing the  stars,  Yul  Brynner,  Gina  Lol- 
lobrigida,  George  Sanders  and  Marisa 
Pavan,  of  this  U.A.  film. 

There  are  two  interesting  articles 
about  Charlie  Chaplin  and  Oona 
O'Neill  Chaplin  appearing  in  the  Sept. 
issue  of  "Redbook." 

The  one  written  by  Thomas  B. 
Morgan  explores  Chaplin's  career  in 
motion  pictures;  the  other  one  was 
written  by  Agnes  Boulton,  mother  of 
Mrs.  Chaplin. 

The  two  Chaplin  films  which  are 
being  re-issued  nationally  by  Lopert 
Films  are  "The  Gold  Rush"  and  "Mod- 
em Times." 

• 

"They  Came  To  Cordura,"  the  Co- 
lumbia film  which  asks  that  exciting 
question— what  makes  a  man  a  hero?— 
receives  an  upbeat  review  in  the  Sep- 
tember issue  of  "Seventeen." 
• 

A  striking  ad  on  "The  Best  of 
Everything,"  produced  in  Cinema- 
Scope  and  De  Luxe  color,  appears  on 
the  table  of  contents  page  of  "Look's" 
Sept.  29  issue. 

• 

Kingsley  Amis  devoted  two  columns 
in  the  October  issue  of  "Esquire"  to 
a  review  of  Charlie  Chaplin's  "Mod- 
em Times."  According  to  Amis,  this 
Lopert  release  is  one  of  Chaplin's 
finest  films. 

• 

Vincent  Price  has  written  an  in- 
formative article  on  the  subject  of 
children's  reactions  to  horror  films, 
which  appears  in  the  Sept.  20  issue 
of  "The  American  Weekly."  Price 
contends  that  such  films  as  ""The  Ting- 
ler"  act  as  a  release  from  pent  up 
tensions. 

Walter  Haas 


REVIEW: 


UA-TV  Grosi 


For  40  Years 

A  Tradition 
Of  Service 


For  over  40  Years  Service  and 
Quality  has  been  Our  Tradition. 

Showmen  all  over  America  know 
they  will  get  the  best  when  they 
order 


NtWTO«K 

630  Ninth 


riLMACK 
SPECIAL 
IRAILERS 

1327  S.  Wabash  Ave.,  Chicago  5,  III.  j 


Five  Gates  to  Hell 

20th  Century-Fox — CinemaScope 


Hollywood,  Sept.  28 

Seven  Red  Cross  nurses  and  a  nun,  kidnaped  from  a  field  hospital  by  a 
barbaric  Viet-Nara  war  lord  and  his  female-hungry  guerilla  fighters, 
during  the  French  Indo-Chinese  War,  provide  the  fulcrum  for  this  action- 
packed  drama.  James  Clavell,  who  wrote  the  unusual  screenplay,  reaches 
a  new  plateau  in  his  picture-making  career,  with  a  commendable  debut 
as  producer  and  director  as  well  of  this  film. 

Neville  Brand  is  exciting  in  his  depiction  of  the  ruthless  guerilla 
leader,  who  selects  Dolores  Michaels  to  submit  to  him  indicating  later 
he  was  developing  a  sense  of  love  for  her.  The  eight  women,  held  captive 
in  the  war  lord's  fortress,  (which  is  protected  by  five  huge  gates,  source 
of  the  film's  title),  reason  their  lot  in  life  as  women,  and  plan  to  use 
their  sex  as  a  route  to  salvation  and  escape  from  their  captors.  Their  frank 
discussions  put  this  film  into  the  strictly  adult  class,  and  establish  it  as  a 
daring  subject  for  the  screen. 

Clavell's  script  and  direction  add  a  notch  of  suspense  to  the  situations 
when  the  women,  using  their  feminine  charm  to  outwit  their  abductors, 
find  an  opportunity  to  escape  the  fortress.  Ken  Scott  and  John  Morley, 
doctors  romantically  involved  with  two  of  the  nurses,  brought  to  the 
fortress  at  gunpoint  to  save  Brand's  ailing  chief,  die  in  their  attempt  to 
escape  with  the  nurses. 

The  women,  a  unique  combination  of  American,  British,  German, 
Japanese,  French  and  Eurasian  backgrounds,  lend  the  film  an  interna- 
tional flavor,  which  should  find  important  world-wide  returns.  Patricia 
Owens,  Nobu  McCarthy  and  Irish  McCalla,  who  plays  the  troubled  but 
self-sacrificing  nun,  are  among  the  group  that  turn  in  impressive  per- 
formances. 

Of  the  women,  most  of  whom  die  after  using  tommy  guns  to  kill  the 
pursuing  Brand  and  his  men.  Miss  Michaels,  surviving  the  climax  tells 
the  wounded  Patricia  Owens  she  knows  she  will  bear  Brand's  child. 

Paul  Dunlap's  music  score  and  Sam  Leavitt's  camera  work  help  im- 
measurably to  bring  Clavell's  newly  exposed  talents  into  focus  with  a 
production  of  quality  and  importance. 

Running  time,  107  minutes.  Adult  classification.  Release,  in  October. 

Samuel  D.  Berns 


Goldwyn's  $80,000 
Spurs  MPPC  Kickoff 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  28.-Sparked 
by  producer  Samuel  Goldwyn's  $80,- 
000  contribution,  Motion  Picture  Per- 
manent Charities  kicks  off  its  19th  an- 
nual campaign  in  the  studios  and  al- 
lied industries  today  with  its  goal  the 
bettering  of  the  $1,132,770  raised  a 
year  ago.  Said  Goldwyn: 

"The  Permanent  Charities  Commit- 
tee represents  the  heart  of  the  motion 
picture  industry.  We  have  demon- 
strated in  the  past  that  that  heart  is  a 
big  and  generous  one— and  it  is  uip 
to  everyone  in  the  industry  to  prove 
in  the  forthcoming  campaign  that 
when  it  comes  to  generous,  charitable 
giving,  there  is  truly  no  business  like 
show  business." 


'Tingler"  Big  in  S.  F. 

"The  Tingler,"  a  William  Castle 
Production  for  Columbia  release 
rolled  up  a  huge  $19,200  in  its  first 
five  days  at  the  Golden  Gate  Theatre 
in  San  Francisco,  Columbia  reported 
here.  The  gross  was  almost  40  per 
cent  bigger  than  that  registered  by 
Castle's  "House  on  Haunted  Hill"  at 
the  same  theatre. 


Legion  Lauds  Policy 

( Continued  from  page  1 ) 
Theatre,  was  praised  for  his  policy  in 
a  letter  from  Msgr.  Thomas  F.  Little, 
executive  secretary  of  the  legion. 

Msgr.  Little  wrote:  "It  is  to  be 
hoped  that  this  singular  action  will 
act  as  an  inspiration  to  many  other 
exhibitors  throughout  the  country  to  a 
recognition  of  their  moral  respon- 
sibility to  the  theatre-going  public." 

Zalkind  announced  last  June  that 
the  Strand  would  exhibit  only  films 
rated  by  the  legion  as  A-1  (morally 
unobjectionable  for  general  patron- 
age) or  A-2  (morally  unobjectionable 
for  adults  and  adolescents). 

Msgr.  Little  told  Zalkind  in  his 
letter  that  "this  endeavor  on  your 
part  to  create  a  'family'  theatre  is 
worthy  of  the  highest  commendation." 

Logan  Buys  Hart  Story 

HOLLYWOOD,  Sept.  28.  -  Moss 
Hart's  new  autobiography,  "Act  One," 
has  been  purchased  by  Joshua 
Logan's  Mansfield  Productions  to  be 
made  as  a  motion  picture  for  War- 
ner Brothers  release. 

Logan,  who  will  also  direct  "Act 
One,"  is  currently  completing  the  film 
version  of  the  Lindsay  Grouse  stage 
hit,  "Tall  Story,"  another  WB  re- 
lease. 


( Continued  from  page  1 ) 
series,  will  show  a  sales  total  of  $9: 
000,000  for  the  12-month  period  enc! 
ing  in  March,  1960. 

Meeting  the  press  in  the  coiijj 
pany's  new  offices  yesterday,  Eelj 
proudly  reported  that  in  addition  t 
the  network  deals  for  "The  Denni 
O'Keefe  Show,"  bought  by  Oldsmt; 
bile,  and  "The  Troubleshooters"  sta 
ring  Keenan  Wynn  and  Bob  Mathia 
bought  by  Philip  Morris,  syndicatio 
sales  for  "The  Vikings"  series  hav! 
reached  $750,000.  The  network  sale! 
brought  $3,600,000. 

Preparing  Two  Other  Shows 

The  remaining  $4,500,000  est' 
mated  for  the  year,  will  come  froi 
sales  of  "Hudson's  Bay,"  starrin 
Barry  Nelson  and  George  Tobias,  an  ' 
"Miami  Undercover,"  starring  Le| 
Bowman  and  Rocky  Graziano.  Thes 
will  be  ready  for  sales  in  mid-No 
vember.  Syndicate  sales  are  present 
ly  planned  for  both  but  if  eithe 
should  be  sold  to  a  network,  one  o 
four  other  series  now  in  work  wil 
be  thrown  open  to  syndicate  sales 
Eells  said. 

The  television  executive  was  elatec 
at  the  success  of  the  syndicate  sale 
on  "Tales  of  the  Vikings"  which  he 
said  reached  the  $750,000  tota: 
through  sales  in  over  60  markets  t( 
such  sponsors  as  Armour,  Royal  Gastl« 
Restaurants,  Gordon's  Bread,  Peptc 
Bismol,  Bristol-Myers  Bufferin,  Mr 
Clean,  Ballantine  Beer  and  others. 


Fox  Adds  19  I 

( Continued  from  page  1 ) 
it  the  "largest  group  of  field  men  ir 
the  industry's  history,"  Einfeld  said' 

He  explained  that  the  move  resultec 
from  the  national  sales  meeting  helc 
earlier  this  month  by  Fox  in  New  York 
the  first  such  meeting  held  under  the 
local  autonomy  system  devised  by 
president  Spyros  P.  Skouras.  Local 
autonomy  has  been  so  successful  that 
plans  were  set  to  extend  exhibitor 
service  even  further. 

At  present,  several  of  the  ad-pub 
managers  divide  their  time  betweeer^ 
two  branches.  In  the  future,  it  was 
stated,  exhibitors  in  every  situation 
in  the  United  States  will  be  able  to  calf 
upon  the  services  of  a  20th  regionali 
ad-pub  man  who  will  be  available 
within  a  comparatively  short  radius 

"This  is  only  part  of  our  expanding 
program  of  service  to  exhibitors,"  Ein- 
feld stated.  "In  making  this  revolu- 
lutionary  move,  Mr.  Skouras  and  Mr. 
Harrison  are  settting  a  standard  of  ef 
ficiency  of  operation  and  performance 
which  other  companies  may  try  to 
emulate.  But  we  intend  to  be  at  least 
one  step  ahead  of  any  competition  at 
all  times." 


'Best'  in  2  Theatres 

Negotiations  were  completed  yes- 
terday for  20th  Century-Fox's  "The 
Best  of  Everything"  to  open  Oct.  9 
at  the  Trans-Lux  Normandie  Thea- 
tre here  where  the  Jerry  Wald  pro- 
duction will  play  concurrently  with 
the  New  York  Paramount. 


Tuesday,  September  29,  1959 


Motion  Picture  Daily 


5 


REVIEW: 

Yesterday's  Enemy 


Television  Joday 


Columbia — Hammer 


Tight  direction  and  acting,  as  well  as  a  sharply  written  script  give  this 
British  war  picture  suspense  and  interest.  A  Hammer  venture  outside  the 
field  of  horror  and  mystery  for  which  they  recently  have  been  noted,  it 
shows  the  production  care  and  polish  which  have  become  the  hallmark 
of  productions  by  Michael  and  James  Carreras. 

It  tells  with  realism  and  perception  of  a  platoon  of  British  soldiers 
cut  off  from  the  main  body  of  troops  and  trying  to  fight  their  way  to 
safety  through  the  Japanese  lines  in  the  jungles  of  Burma.  Etched  in  sharp 
and  dramatic  conflict  are  the  characters  of  the  young  and  tough  captain 
who  has  succeeded  to  command,  played  by  Stanley  Baker;  Gordon  Jack- 
son, a  professional  soldier  who  does  not  question  Baker's  decisions;  Guy 
iRolfe,  a  middle  aged  and  kindly  chaplain;  and  Leo  McKern,  a  solid  and 
outspoken  war  correspondent. 

At  the  point  of  exhaustion,  the  column  comes  upon  a  Burmese  village 
occupied  by  a  Japanese  colonel  rendezvousing  with  an  informer.  Baker 
and  his  men  in  a  short  bitter  battle  kill  the  Japanese  officer  and  his  men 
and  capture  the  informer.  From  then  on  the  conflict  builds  between 
Baker  whose  fierce  courage,  knowledge  of  the  country  and  the  enemy, 
and  professional  training  lead  him  to  extreme  measures  like  torturing 
the  informer,  killing  civilians  and  abandoning  the  wounded,  and  Rolfe 
and  McKern  who  are  horrified  yet  fascinated. 

How  Baker  adheres  to  his  principles  even  in  the  face  of  defeat  and 
capture  by  a  Japanese  column,  commanded  by  Philip  Ahn  and  how  each 
of  the  men  including  Rolfe,  McKern  and  Richard  Pasco,  who  portrays 
a  weak  and  terrified  second  lieutenant,  come  to  die  heroes  in  spite  of 
their  varied  backgrounds  and  beliefs,  become  the  climax  of  the  story. 

The  performances  are  smoothly  consistent,  a  credit  to  Val  Guest's 
direction  and  the  screenplay  by  Peter  R.  Newman.  It  is  a  well-made  and 
provocative  vignette  of  heroism  and  cowardice  and  of  war's  logical 
cruelty. 

Running  time,  95  minutes.  General  classification.  November  release. 

James  D.  Ivers 

'Oscar' Show    PoU  Acquires  Rights 

To  Delinquency  Story 

Screen  rights  to  "Light  the  Dark 
Streets,"  a  story  of  juvenile  delinquen- 
cy on  New  York's  Lower  East  Side, 
written  by  Rev.  C.  Kilmer  Myers, 
Vicar  of  the  Lower  East  Side  Mission 
of  Trinity  Parish,  have  been  acquired 
by  Martin  H.  Poll,  president  of  Gold 
Medal  Studios. 

The  picture  is  planned  for  an  early 
December  production  start.  The  screen 
play  is  being  written  by  Robert  J. 
Crean,  TV  writer,  and  Lee  Stone, 
who  has  worked  with  Fr.  Myers. 


( Continued  from  page  1 ) 
industry  sponsorship  of  the  "Oscar" 
ceremonies  for  another  year. 

However,  the  MPAA  member  com- 
pany action  must  be  unanimous  and 
one  company  still  stands  opposed  to 
exercising  the  NBC-TV  and  radio  op- 
tion for  the  third  and  final  year  under 
the  present  contract. 

Reportedly,  another  delegation  rep- 
resenting the  MPAA  board  and  the 
Academy  will  meet  with  the  head  of 
the  company  concerned,  and  endeavor 
to  persuade  him,  also,  to  reverse  his 
stand.  The  result  of  the  efFort  should 
be  known  within  a  matter  of  days. 

Cost  Is  Stumbling  Block 

As  reported  yesterday,  cost  of  the 
awards  sponsorship— some  $600,000 
annually,  at  a  time  when  industry  con- 
ditions remain  uncertain  for  many,  is 
the  main  reason  for  the  opposition  to 
exercise  of  the  NBC  option  by  the 
companies. 

Much  the  same  situation  prevailed 
a  year  ago  when  a  decision  on  exer- 
cising the  option  had  to  be  made. 
There  was  some  opposition,  with  an 
8  outright  veto  by  at  least  one  company. 
However,  a  company  president's  com- 
mittee called  upon  the  head  of  the 
holdout  company  and  eventually  per- 
suaded him  of  the  importance  of  a 
change  of  stand,  with  the  result  that 


Who's  Where 


The  appointment  of  Robert  F. 
Lewine,  NBC  vice-president  of  Tele- 
vision network  programs  since  1957, 
to  the  post  of  vice-president,  pro- 
grams, CBS  Films,  Inc.,  was  an- 
nounced by  Merle  S.  Jones  and  Sam 
Cook  Digges,  president  and  adminis- 
trative vice-president,  respectively,  of 
CBS  Films,  Inc.  Lewine  will  assume 
his  new  duties  in  mid-October  after 
a  brief  vacation,  reporting  directly  to 
Digges. 

□ 

Edwin  S.  Friendly,  Jr.  has  joined 
the  NBC  television  network  as  gen- 
eral sales  executive,  it  was  announced 
by  Richard  L.  Linkroum,  director, 
special  program  sales.  Friendly  has 
been  associated  with  the  Columbia 
Broadcasting  System  since  April,  1956, 
first  as  Daytime  Program  Director 
and,  most  recently,  as  producer  of 
"The  Jimmy  Dean  Show." 

□ 

J.  Lewis  Ames  has  been  appointed 
to  the  staff  of  the  business  affairs  de- 
partment of  CBS  Television  Network, 
it  was  announced  by  Merritt  H.  Cole- 
man, director  of  the  department.  Ex- 
cept for  the  period  of  1942-45,  when 
he  was  a  special  agent  for  the  FBI, 
Ames  was  with  Ruthrauff  &  Ryan, 
Inc.,  and  its  successor,  Erwin  Wasey, 
Ruthrauff  &  Ryan,  Inc.,  for  18  years, 
holding  the  position  of  vice-president 
and  secretary. 

□ 

The  appointment  of  Guy  della 
Cioppa  as  CBS  television  network 
vice-president,  programs,  Hollywood, 
effective  immediately,  was  announced 
by  Oscar  Katz,  vice-president,  net- 
work programs,  CBS  television  net- 
work. Delia  Cioppa,  who  has  been 
vice-president  and  program  director, 
Hollywood,  since  April,  1958,  suc- 
ceeds William  Dozier,  who  is  leaving 
to  accept  an  executive  post  with 
Screen  Gems,  Inc. 


John  Sage  Dies 

DETROIT,  Sept.  28.  -  John  W. 
"Jack"  Sage,  manager  of  the  Fisher 
Theatre  here,  died  suddenly.  He  is  sur- 
vived by  his  wife,  Edith,  and  his 
father. 

the  companies  went  along  for  another 
year. 

Next  year  will  be  the  last  under  the 
Academy's  contract  with  NBC.  Acade- 
my officials  have  been  conferring  with 
representatives  of  all  three  networks 
regarding  a  deal  for  the  "Oscar"  cere- 
mony air  rights  beginning  in  1961 
which,  it  is  believed,  will  entail  lower 
costs  and  thereby  make  it  possible  for 
the  industry  to  retain  control  of  the 
telecast  and  broadcast.  Commercial 
sponsorship  of  the  program  prevailed 
up  to  1957. 


Screen  Gems  to  Scotland 


Burnett,  NTA  Sign 
TV  Tape  Contract 


A  basic  standard  practices  agree- 
ment, called  the  first  of  its  kind  in 
the  television  tape  industry,  estab- 
lishing both  quality  standards  and 
procedures  for  the  production  of  com- 
mercials, was  signed  at  the  weekend 
by  Leo  Burnett  Company,  Inc.  and 
NTA  Telestudios,  Inc.  Announcement 
of  the  agreement  was  made  by  David 
Dole,  vice-president  in  charge  of  the 
broadcast  business  department  of 
Burnett,  and  George  K.  Gould,  presi- 
dent of  NTA  Telestudios. 

Under  the  agreement,  NTA  Tele- 
studios becomes  a  "total  package" 
producer  of  electronically  taped  com- 
mercials for  Burnett  and  its  clients. 
It  provides  that  after  the  agency  sup- 
plies the  basic  concept  and  script, 
NTA  Telestudios  implements  and 
augments  this  material  in  the  creative 
production  area  and  acts  as  producer 
of  the  complete  commercial. 

In  addition,  the  agreement  is  de- 
scribed as  providing  complete  clari- 
fication of  both  the  producer's  and 
agency's  responsibilities;  enabling 
quotations  to  become  clear-cut,  firm 
bids  and  reduces  paper  work  to  a 
minimum;  and  identifying  specifical- 
ly every  element  included  in  the 
production  price. 

Grossman  to  NTA 

Henry  Grossman  has  been  named 
vice-president  in  charge  of  technical 
operations  of  NTA's  owned  and  op- 
erated broadcasting  properties  and 
NTA  Storevision,  Inc.,  effective  im- 
mediately, it  was  announced  by  David 
J.  Melamed,  NTA  vice-president  in 
charge  of  administration.  In  his  new 
post,  Grossman  will  supervise  the 
technical  operations  of  the  company's 
television  and  radio  stations  as  well 
as  its  new  Storevision  operation. 
Grossman  joins  NTA  following  many 
years  of  service  with  CBS  Television, 
where  he  just  resigned  as  director  of 
facilities  operations. 


For  TV  Golf  Subject        Kaufman  Vpped  by  ABC 


Special  to  THE  DAILY 

ST.  ANDREWS,  Scotland,  Sept.  25. 
(By  Air  Mail)— Screen  Gems  is  plan- 
ning a  TV  series  involving  a  number 
of  professional  match  play  golf  tour- 
naments and  has  asked  this  golfing 
mecca's  town  council  for  sanction  to 
make  a  TV  film  here.  The  council  is 
consulting  the  championship  commit- 
tee of  the  Royal  &  Ancient  St.  An- 
drews Golf  Club  before  making  a 
decision. 

Most  of  the  matches  will  be  filmed 
and  later  shown  on  television,  and 
will  be  played  on  American  courses 
with  U.S.  golfers  taking  part.  Screen 
Gems,  however,  wants  the  semi-finals 
and  final  of  the  tournament  to  be 
played  on  the  world-famed  course  at 
St.  Andrews  here. 


Robert  J.  Kaufman  has  been  ap- 
pointed assistant  general  counsel  of 
the  ABC  Television  Network,  it  was 
announced  recently  by  Omar  F. 
Elder,  Jr.,  vice-president  and  general 
counsel  of  the  network.  Kaufman 
joined  A.B.C.  in  December,  1955.  Pre- 
viously, he  was  assistant  general  coun- 
sel of  the  Du  Mont  Broadcasting 
Corp.  and  a  partner  in  the  law  firm 
of  Gale  and  Falk  of  New  York. 


Joins  Charlotte  Agency 

CHARLOTTE,  Sept.  28.  -  Charles 
H.  Marshall,  formerly  vice-president 
and  secretary  of  radio  station  WSOC, 
of  this  city,  has  joined  Ayer  &  Gil- 
lett,  Charlotte  advertising  agency  as 
vice-president  in  charge  of  sales. 


6 


Motion  Picture  Daily 


Tuesday,  September  29,  1959 


MOTION  PICTURE  HERALD  MERCHANDISING  CONFERENCES. 


Suspense  Elements  Stressed 
In  UA  'Tomorrow'  Campaign 


By  CHARLES 

Citing  examples  of  big  promotional 
achieve  their  objectives,  Roger  Lew^is, 
and  publicity  for  United  Artists,  told 
Herald  Merchandising  Conferences 
Friday  afternoon  that  "the  old 
formulas  don't  seem  to  work  any  more. 
We  need  to  learn,"  he  said. 

Lewis  was  United  Artists'  chief 
spokesman  at  the  conference  session 
at  the  United  Artists  screening  room 
in  New  York,  following  a  screening  of 
the  new  Harbel  Productions  film, 
"Odds  Against  Tomorrow,"  starring 
Harry  Belafonte,  Robert  Ryan  and 
Shelley  ^Vinters.  The  number  attend- 
ing was  so  large  that  half  the  group 
saw  the  film  in  a  projection  room 
nearby,  rejoining  tire  others  at  U.A. 
for  the  subsequent  discussion. 
Wants  Wide  Distribution 

Lewis  made  the  point  that  the  film 
must  be  projected  to  as  many  of  the 
public  as  possible,  and  said  the  open- 
ing of  "Odds  Against  Tomorrow," 
since  it  involves  a  racial  conflict,  will 
be  in  Chicago.  In  that  city  U.A.'s 
"The  Defiant  Ones"  opened  quite  suc- 
cessfully, and  that  film  also  was  con- 
cerned with  a  racial  issue.  However, 
the  campaign  for  "Odds"  will  differ 
from  "The  Defiant  Ones"  in  order  not 
to  repeat  the  pattern  of  promotion. 
Thus,  the  Chicago  campaign  will  not 
stress  the  racial  conflict.  Selling  will 
concentrate  on  the  suspense  elements. 

Lewis  declared  that  Belafonte,  who 
is  "very  hot"  as  an  entertainment  per- 
sonality today,  is  now  ready  to 
emerge  as  a  film  star,  where  heretofore 
he  has  been  noted  as  a  singer.  The 
executive  also  cited  that  fact  that  Rob- 
ert Wise,  the  producer-director  of  the 
film  for  Belafonte's  new  producing 
company,  has  been  and  will  continue 
on  tour,  and  has  obtained  remarkably 
good  newspaper  and  magazine  space. 
Lewis  said  also  that  Belafonte  will  be 
available  for  a  swing  around  the  coun- 
try on  behalf  of  the  film,  and  that  the 
John  Lewis  jazz  group,  seen  and  heard 
in  the  picture,  has  a  new  album  which 


S.  AARONSON 

efl^orts  in  the  past  which  have  failed  to 
vice-president  in  charge  of  advertising 
tlie  final  session  of  the  Motion  Picture 

promises  promotional  attention  in  the 
important  record  field. 

Fred  Goldberg,  national  director  of 
advertising  and  publicity  for  U.A., 
explained  the  general  promotional 
plans  for  the  film,  and  specifically 
mentioned  that  on  the  Ed  Sullivan 
television  show  Oct.  11  Belafonte  will 
appear  and  a  seven-  or  eight-minute 
clip  from  the  film  will  be  shown, 
which  he  described  as  an  excellent 
teaser.  Goldberg  also  called  attention 
to  the  full  schedule  of  magazine  and 
newspaper  interviews  arranged  for  the 
film's  star,  and  mentioned  the  impor- 
tance of  the  fact  that  Belafonte  will 
be  host  to  screen  critics  at  showings 
of  the  picture  in  10  cities.  Other 
screenings  are  planned,  he  said,  for 
opinion-making  groups  across  the  na- 
tion, and  these  he  described  as  ex- 
tremely valuable,  since  they  serve  to 
develop  the  all-important  word-of- 
mouth  publicity. 

Gould  Tells  KickofI  Plans 
Joseph  Gould,  advertising  manager, 
described  the  simple  type  ads  which 
are  to  be  used  in  the  early  stages  of  the 
campaign,  of  the  teaser  type,  and  men- 
tioned plans  for  ads  off  the  entertain- 
ment pages.  Typical  ads  were  shown, 
and  special  recordings  for  radio  spots 
were  heard  by  the  group. 

Comment  from  the  floor  indicated 
that  Belafonte's  acceptance  was  at  a 
high  point  now,  and  a  general  dis- 
cussion centered  about  the  presentation 
of  the  personality  of  Belafonte  and 
the  emphasis  in  certain  of  the  ads 
shown.  Additionally  discussion  con- 
cerned the  selling  of  the  film  from  the 
standpoint  of  the  racial  conflict,  es- 
pecially in  the  sensitive  areas.  Gabe 
Sumner,  publicist  handling  Belafonte, 
said  that  due  to  the  promotional  cam- 
paign, the  climate  for  Belafonte  ac- 
ceptance is  at  a  new  high. 


Growth  of  Inter-Trade 
Cooperation  Is  Cited 


Roger  Lewis  describes  the  campaign  for  United  Artists'  "Odds  Against  To- 
morrow" at  the  Herald  Merchandising  Conference. 


( Continued 

is  insisting  upon  young  stars,  it  an- 
swers that  demand,  too." 

Lipton,  who  came  here  from  his  stu- 
dio headquarters  at  Universal  City  ex- 
pressly to  attend  the  Herald  Merchan- 
dising Conference,  told  the  exhibitors 
who  taxed  the  capacity  of  the  Univer- 
sal home  office  projection  room  that  he 
had  been  struck  by  the  growing  spirit 
of  cooperation  among  exhibitors  and 
distributors  and  among  distributors 
themselves.  He  cited  examples  of  one 
company's  people  speaking  well  of  an- 
other company's  outstanding  picture, 
in  discussing  the  latter. 

'It's  Good  for  the  Industry' 

"More  of  this  is  to  be  encountered 
all  the  time,"  he  said.  "And  it's  good 
for  the  industry.  When  good  pictures 
are  in  circulation  the  entire  industry 
should  talk  them  up,  regardless  of 
whose  they  are.  Good  pictures  help 
everyone.  They  keep  the  public  in- 
terested in  movies  and  coming  to  the 
theatre." 

Exhibitors  present  gave  many  ex- 
amples of  cross-plugging  pictures  on 
their  ovra  circuits  and  in  competing 
houses,  too.  Harry  Goldberg,  of  Stan- 
ley Warner  Theatres,  cited  a  "new 
atmosphere"  in  the  business,  stimulat- 
ed by  cooperative  efforts.  He  called 
attention  to  the  national  field  network 
of  COMPO  representatives,  providing 
still  another  example  of  an  industry 
force  working  jointly  for  the  good  of 
all. 

Simonelli  Stresses  Mutuality 
Charles  Simonelli,  Universal  Eastern 
advertising-publicity  director,  called 
attention  to  other  instances  of  mutual 
aid  on  both  Coasts  and  Seymour  Mor- 
ris of  Schine  Theatres  added  others. 

Edward  E.  Muhl,  Universal  vice- 
president  in  charge  of  production, 
was  an  interested  listener  at  the  ses- 
sion. 

Lipton  commended  Martin  Quigley, 
Jr.,  editor  of  Motion  Picture  Herald, 
for  originating  and  sponsoring  the 
conferences,  saying  they  have  been 
needed  for  a  long  time  and  that  they 
are  evidence  "of  the  kind  of  interest 
vital  to  our  industry  at  this  crucial 
time." 

"The  conferences  are  indeed  a  fine 
thing,"  he  said,  "and  it  is  encouraging 
to  see  the  fine  response  with  which 
they  are  meeting." 

Praised  by  Lipton 

Lipton  noted  that  the  conferences 
are  designed  solely  to  help  both  ex- 
hibitors and  distributors  to  merchan- 
dise product  better. 

"Our  ability  to  compete  for  the 
public's  leisure  time  today,"  he  re- 
marked, "depends  on  the  success  of 
our  pre-selling  efforts.  The  amount  of 
public  talk  about  movies  today  is  less 
than  formerly  because  there  are  so 
many  more  things  for  people  to  dis- 
cuss. And  when  we  succeed  in  having 


from  page  1 ) 

them  talk  about  movies,  then  there 
must  be  repetition  to  be  really  effec 
tive. 

"Too  many  pictures  fail  to  reach' 
even  a  fair  proportion  of  their  possible 
audience  because  of  inadequtae  pre-' 
selling.  For  best  effect,  it  should  reach 
the  public  days,  rather  than  months, 
in  advance  of  picture  openings.  The 
impact  our  publicity  makes  is  directly 
related  to  our  advertising.  The  pub 
licity  is  likely  to  have  minimum  effect 
unless  the  advertising  has  created  an 
image  in  the  public  mind." 

Lipton  said  Universal  believes  that 
when  it  asks  top  terms  for  a  picttire 
from  exhibitors  it  should  prove  at  th 
same  time  that  it  is  confident  the  pic- 
ture is  worth  them. 

"We  are  doing  that  with  'PilloW| 
Talk',"  he  said,  "by  spending  very  sub- 
stantial amounts  on  its  pre-selling." 

Hears  Little  Criticism 

The  gist  of  the  exhibitor  comment 
on  the  "PiUow  Talk"  campaign  which 
was  spelled  out  for  them  by  Lipton's 
executive  staff  was  that  there  was  lit- 
tle, if  anything,  about  the  campaign 
that  could  be  improved  upon,  that 
proper  attention  was  being  given  to  a 
fine  picture  and  that,  as  a  result,  th- 
exhibitors  had  little  either  to  suggest  oi; 
criticize. 


1 


Sack  to  Put  Todd-AO 
In  3rd  Boston  Theatre 


I 


Special  to  THE  DAILY 
BOSTON,  Sept.  28.-Early  in  Oc-' 
tober,  Ben  Sack,  president  of  Sack 
Theatres,  is  closing  the  Capri  Theatre 
for  ten  weeks  in  order  to  install  70mm  » 
projection   equipment.   At  Christma: 
time  the  theatre  will  reopen  with  a 
roadshow  engagement  of  UA's  "Solo-"  i 
mon  and  Sheba." 

This  marks  a  milestone  in  Bostoil 
theatrical  history  as  Sack  will  then  a 
have  three  Todd-AO-equipped  firs^  k 
run  houses,  all  playing  roadshow  at 
tractions.  The  Gary  goes  into  a  hard 
ticket  policy  with  "The  Big  Fisher 
man"  on  Oct.  6,  to  be  followed  b\| 
"Scent-O-Vision"  around  Christma^ 
time,  while  at  the  Saxon,  M-G-M'? 
"Ben-Hur"  starts  a  long  engagement 
on  a  reserved  seat  basis  at  Thanks^ 
giving  time. 

Sargent  on  '^ISights' 

HOLLYWOOD,  Sept.  28.-Thorn 
ton  Sargent,  veteran  advertising-pub 
licity  executive,  has  been  engaged  ti  j, 
supervise  publicity  and  exhibitor  re 
lations  in  connection  with  the  Christ 
mas  release  of  UPA  Pictures'  "100! 
Arabian  Nights,"  it  has  been  dis 
closed  by  Stephen  Bosustow,  presi 
dent  of  UPA  Pictures.  Sargent  wil 
also  serve  as  liaison  with  ColumbiJ 
Pictures,  which  will  distribute  the 
full-length  animated  feature. 


VOL.  86,  NO.  64 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  SEPTEMBER  30,  1959 


TEN  CENTS 


\  [distributors 

To  Test  New 

5, 

jPenn.  Censor 

ii 

jLaw  at  Once 


^Taxpayer  Action  Charging 
'Misuse  of  Funds  Seen 


Major  distribution  companies  and 
^members  of  the  Independent  Film  Dis- 
tributors Ass'n.  have  decided  to  test 
the  legahty  of  the  new  Pennsylvania 
Blm  censorship  law  without  waiting 
For  a  case  involving  denial  of  a  li- 
I'cense  to  exhibit  a  film,  it  was  learned 
■yesterday. 

1  The  test  decided  upon  will  be  on 
'':he  basis  of  the  new  law  constitutes 
'Im  improper  diversion  of  state  tax 
'  'unds.  Presumably,  a  Pennsylvania  ex- 
'  libitor  or  distributor,  or  several  of 
"hem,  will  be  the  plaintiffs  of  record 
"m  the  action.  It  is  expected  to  be  filed 
(Continued  on  page  7) 


fieed  tor  Home  Office, 
Vield  Liaison  Cited 

Special  to  THE  DAILY 

BOSTON,  Sept.  29.-The  increasing 
iiiTiportance  of  close  contact  between 
;he  home  office  and  field  forces  in  wag- 

iig  effective  local  level  campaigns 
i/as  cited  by  Roger  H.  Lewis,  United 

irtists  vice-president  in  charge  of  ad- 
,ertising,  publicity  and  exploitation, 

ere  today  at  an  exhibitor-press  lun- 

heon  hosted  by  Boston  exhibitor  Ben 
iiack.  Sack's  Capri  theatre  is  being 
,;         ( Continued  on  page  7 ) 


l^irst  Cable  Is  Strung 
^or  Canadian  Telemeter 

Special  to  THE  DAILY 

TORONTO,  Sept.  29.  -  The  first 
ection  of  84  miles  of  cable  to  be 
rung  by  Canadian  Bell  Telephone 
ompany  for  the  world's  first  Tele- 
meter system  of  pay-TV  being  con- 
ructed  by  Trans  Canada  Telemeter, 
division  of  Famous  Players  Canadian 
orporation  Ltd.  in  West  Toronto, 
as  hoisted  into  place  today  in  the 
( Continued  on  page  6 ) 


ELEVISION  rODAy-page  6 


Montana  Exhibitors  Urged  to  Employ 
Conciliation  for  All  Types  of  Problems 

Special  to  THE  DAILY 
HELENA,  Mont.,  Sept.  29.— Exhibitors  in  this  area  were  strongly  urged 
to  avail  themselves  of  the  industry's  conciliation  process  for  every  type  of 
problem  by  Joseph  J.  Rosenfield,  general  manager  of  Favorite  Theatres  of 

Spokane,  Wash.,  and  assistant  presi- 
dent of  Theatre  Owners  of  America, 
in  an  address  to  the  annual  conven- 
tion of  the  Montana  Theatre  Assn.  at 
the  Placer  Hotel  here  today. 

Rosenfield    reviewed    the  recent 
agreement    between    the  American 
(Continued  on  page  3) 


Rosen  Will  Deliver 
TOA  Keynote  Talk 


Samuel  Rosen,  executive  vice-pres- 
ident of  Stanley  Warner  Corp.,  will 
be  the  keynote  speaker  at  the  12th 
annual  convention  of  Theatre  Own- 
ers of  America,  at  the  Hotel  Sherman 
in  Chicago  from  Nov.  8  to  12,  it  was 
announced  by  the  convention  co- 
chairmen. 

Rosen,  long  active  in  the  affairs  of 
TOA,  will  address  the  opening  busi- 
( Continued  on  page  7 ) 


Wolfson  Lauds  Skouras' 
Concern  for  Exhibitors 

Special  to  THE  DAILY 

JACKSONVILLE,  Sept.  29.-Glow- 
ing  tribute  was  paid  Spyros  Skouras, 
20th  Century-Fox  president,  by  Mit- 
chell Wolfson,  president  of  Wometco 
Theatres,  Miami,  at  20th's  Skouras 
sales  drive  meeeting  at  the  Roosevelt 
Hotel  here  today. 

Referring  to  a  curtailed  product 
(Continued  on  page  7) 


Big  Pre-Selling  for 
20th-Fox  'infidel' 

A  big  pre-selling  campaign  to  pro 
mote  20th  Century-Fox's  "Beloved  In- 
fidel" has  been  set  encompassing  radio, 
television,  national  magazine  advertis- 
ing and  a  variety  of  other  media, 
Charles  Einfeld,  vice-president,  an- 
(Continued  on  page  6) 

Ritkin  Requests  U.A. 
Conciliate  on  Drive-In 

Special  to  THE  DAILY 

BOSTON,  Sept.  29.-Julian  Rifkin, 
vice-president  of  Rifkin  Theatres  of 
Boston,  has  requested  conciliation 
with  United  Artists  in  reference  to  the 
film  company's  poHcy  of  pursuing  per 
capita  deals  on  product  at  the  Ship- 
yard Drive-in,  Providence,  R.I.  The 
(Continued  on  page  2) 


Proposes  All-Industry  Committee 
On  improving  Care  of  Film  Prints 

Formation  of  an  all-industry  committee  to  improve  motion  picture  presenta- 
tion through  emphasis  on  the  proper  care  of  film  prints  was  proposed  yesterday 
by  Jack  Bernard,  president  of  Rapid  Film  Technique,  Inc.,  Long  Island.  He 
~  contended   the   program   would  in- 

crease print  runs  and  thereby  "save 
the  industry  thousands  annually." 

The  plan  encompasses  forming  a 
presentation  committee  composed  of 
producers,  processors,  distributors  and 
exhibitors.  Four  main  areas  of  interest 
were  suggested  by  Bernard:  initial  re- 
lease print  quality;  subsequent  de- 
terioration; equipment;  and  the  pro- 
jectionist. 

As  in  the  British  Kinematograph 
Society,  specific  problems  and  failures 
in  each  category  would  be  defined  to 
assess   the   degree  of  responsibihty, 
(Continued  on  page  3) 


AlP  Sets  5th  Birthday 
Drive  to  Honor  Heads 

American  International  Pictures  will 
hold  a  fifth  anniversary  sales  drive  in 
honor  of  James  H.  Nicholson  and 
Samuel  Z.  Arkoff,  company  president 
and  vice-president,  respectively, 
was  announced  yesterday  by  Leon 
Blender,  AIP  general  sales  manager. 
The  drive  begins  this  week  and  ends 
on  Dec.  18. 

The  contest  is  based  on  a  given  quo- 
(Continued  on  page  6) 


it 


At  Fall  Meet 

ACE  Progress 
Endorsed  by 
N.J.  Allied 


Group  Agrees  to  Try- 
Conciliation  System 


Sidney  Stern 


At  its  first  membership  meeting  of 
the  fall  season,  held  here  yesterday. 
Allied  Theatre  Owners  of  New  Jersey 
heard  Irving 
Dollinger,  the 
org  anization's 
delegate  to  the 
national  board, 
report  on  the 
work  and  plans 
of  the  Ameri- 
can Congress  of 
Exhibitors  and 
endorsed  the 
progress  to  date 
by  agreeing  to 
make  as  much 
use  as  possible 
of  the  industry 
conciliation  system,  revived  as  part  of 
the  ACE  program. 

Sidney  Stern,  president,  said  Dol- 
linger gave  a  "very  comprehensive 
report  on  ACE  and  offered  his  rea- 
sons for  believing  conciliation  can  and 
will  help  exhibitors." 

"In   addition,"   Stern   said,  "Dol- 
hnger  was  questioned  carefully  on 
all  of  the  aspects  of  ACE  on  which 
(Continued  on  page  2) 


Still  One  Holdout  Vs. 
'Oscar'  Telecast  Cost 

Industry  sponsorship  of  the  1960 
Academy  Awards  telecast  remained  in 
doubt  yesterday  as  one  company  con- 
tinued to  stand  by  its  refusal  to  con- 
tribute to  the  $600,000  expense. 

Meanwhile,  B.  B.  Kahane,  Academy 
president,  and  other  Academy  rep- 
resentatives who  came  here  last  week 
for  the  Motion  Picture  Assn.  board 
meeting  at  which  the  "Oscar"  telecast 
was  discussed  have  returned  to  the 
Coast.  Eric  Johnston,  MPAA  president, 
will  be  here  today  from  Washington 
and  reportedly  will  make  a  final  at- 
tempt to  persuade  the  company's  top 
executives  to  reconsider. 


2 


Motion  Picture  Daily 


Wednesday,  September  30,  1959 


PERSDML 
MEIVTIDIV 


HENRY   H.    MARTIN,  Universal 
Pictures  general  sales  manager, 
has  returned  to"  Ne\\'  York  from  Hol- 


Philip  Gerard,  Universal  Pictures 
Eastern  publicity  manager,  is  in  Wash- 
ington from  New  York  today  for  con- 
ferences w  ith  officials  of  the  Navy  De- 
partment. 

• 

JoME  Taps,  Columbia  Pictures  stu- 
dio executi\'e  and  general  manager  of 
Colpix  Records,  is  in  New  York  from 
Hollywood  to  consolidate  the  music 
interests  of  Columbia  and  Screen 
Gems. 

Gene  Goodman,  United  Artists 
branch  manager  in  Atlanta,  has  re- 
turned to  his  duties  following  a  short 
illness. 

• 

Cecil  Grimes,  of  the  Druid  Thea- 
tre, Tuscaloosa,  Ala.,  has  entered  the 
hospital  there. 

• 

William  Koster,  representative  of 
Variety  Clubs  International,  attended 
the  Monday  meeting  of  the  Variety 
Club  of  Albany,  N.  Y. 

• 

Robert  Wise,  producer-director  of 
"Odds  Against  Tommorow,"  will  re- 
turn to  Hollywood  today  from  New 
York. 

Clayton  Pantages,  20th  Century- 
Fox  manager  in  Albany,  was  a  visitor 
recently  at  the  Schine  circuit  head- 
quarters in  Gloversville,  N.  Y. 
• 

Al  and  Betty  Rook,  of  the  FBO 
Booking  Service,  Atlanta,  have  re- 
turned there  from  Florida. 

• 

Mrs.  Juanita  Elwell,  head  booker 
for  Bailey  Theatres,  Atlanta,  has  re- 
turned there  with  her  family  from 
Fort  Lauderdale,  Fla. 


N.J.  Allied 


( Continued  from  page  1 ) 
we  have  read  or  heard  critical  com- 
ment." 

The  recent  Ohio  Valley  Allied  con- 
vention at  Cincinnati  featured  talks 
highly  critical  of  ACE  and  conciha- 
tion  by  Abram  Myers,  Allied  chair- 
man and  general  counsel;  Ruben  Shor 
of  West  Virginia  Allied;  Ben  Berger, 
former  Allied  leader  from  Minnea- 
polis, and  others. 

'No  Panacea,'  He  Says 
"We  do  not  regard  conciliation  as 
a  panacea  for  all  exhibitor  problems," 
Stern  continued.  "But  we  will  try  it 
out.  Most  of  our  members  are  within 
convenient  traveling  distance  of  the 
film  exchanges  and  most  of  them, 
I'm  sure,  have  something  they'd  like 
to  get  off  their  chests.  I  won't  be  sur- 
prised if  Jersey  doesn't  have  enough 
conciliation  cases  to  keep  branch  man- 
agers busy  for  some  time  to  come." 

Stern  said  Dollinger,  one  of  Al- 
lied's  representatives  on  the  ACE  ex- 
ecutive committee,  and  a  prominent 
figure  in  New  Jersey  Allied  for  many 
years,  is  highly  respected  by  the  or- 
ganization's membership,  and  "in 
our  organization  we  buy  what  he 
says." 

Follows  Two  Other  Groups 

Since  the  Cincinnati  Allied  conven- 
tion. New  England  and  Michigan  Al- 
lied units  held  conventions  and  agreed 
to  give  conciliation  a  fair  trial  and 
ACE,  too.  Thus  New  Jersey  Allied 
becomes  the  third  unit  to  go  counter 
to  the  three-month-trial-for-ACE 
course  adopted  at  the  Ohio  Valley 
meeting. 

Stern  said  an  area  problem  reported 
by  his  members  that  he  feels  sure  will 
figure  in  upcoming  conciliation  cases 
here  is  the  distribution  practice  of 
permitting  a  price  differential  of  only 
five  per  cent  between  first  and  last 
runs  in  the  territory  on  high  per- 
centage pictures. 

He  said  there  have  been  12  pictures 
in  that  category  recently  in  the  New 
Jersey  territory.  One,  he  said,  was  sold 
fifth  run  at  35  per  cent  and  the  ex- 
hibitor knew  that  it  had  been  sold  first 
run  at  40  per  cent  and  an  adjustment 
had  been  given  to  that  exhibitor. 


Jersey  Allied  Convention 
At  Kiamesha  Next  Spring 

Allied  Theatre  Owners  of  New  Jer- 
sey voted  yesterday  to  return  to  the 
Concord  Hotel  at  Kiamesha  Lake, 
N.  Y.,  for  its  annual  convention  in 
1960,  the  dates  May  31,  June  1  and  2. 

The  organization  last  met  in  Kia- 
mesha in  the  fall  of  1958. 


'Solomon'  Bow  Will 
Benefit  British  Charity 

The  Chest  and  Heart  Association  of 
Great  Britain  will  sponsor  the  world 
premiere  of  Edward  Small's  $6,000,- 
000  Biblical  spectacle,  "Solomon  and 
Sheba,"  at  the  Astoria  Cinema  on  Oct. 
27  in  London,  United  Artists  an- 
nounced. 

All  proceeds  from  the  charity  bene- 
fit world  premiere  will  be  donated  to 
the  Chest  and  Heart  Association,  of 
which  Queen  Elizabeth  is  a  patron 
and  the  Duchess  of  Kent  the  presi- 
dent. The  gala  opening  of  the  film  will 
be  attended  by  leading  social  and  civic 
dignitaries  as  well  as  representatives 
of  the  international  press. 


UA  Closes  Film  Deal 
For  New  Gibson  Play 

Motion  picture  rights  to  "The  Mira- 
cle Worker,"  new  drama  for  Broad- 
way by  William  Gibson,  have  been 
acquired  by  United  Artists  in  a  deal 
under  the  terms  of  which  Gibson  will 
write  the  screenplay,  Fred  Coe  will 
produce  and  Arthur  Penn  will  direct. 
The  stage  production  will  open  in 
New  York  on  Oct.  9  at  the  Playhouse 
Theatre. 

Coe,  Gibson  and  Penn  are  the  same 
team  that  was  responsible  for  the  stage 
hit,  "Two  for  the  Seesaw,"  which  will 
be  produced  for  the  screen  by  the 
Mirisch  Co.  in  association  with  Seven 
Arts  Films  for  UA  release. 


Sues  on  '^Bridge*  Ban 

Legal  action  has  been  instituted 
against  the  United  States  by  Marion 
Gering,  film  producer-director,  to  force 
release  of  "Bridge  of  Heaven,"  a  Jap- 
anese fibn  which  was  last  week  seized 
by  U.S.  Customs  officials  and  banned 
from  exhibition  because  of  alleged 
"stress  on  female  nudity." 


to  call  a  meeting  of  the  national  board 
at  the  earliest  possible  date.  "We  feel 
that  from  last  spring  until  December 
is  too  long  an  interval  to  go  without 
a  board  meeting,"  Stern  said.  On  tie- 
ins,  he  said  there  had  been  numerous 
complaints  that  film  terms  were  in- 
creased or  a  print  wasn't  "available" 
if  exhibitors  didn't  take  a  second  pic- 
ture with  the  one  they  wanted.. 


Rifkin  Request 


( Continued  from  page  1 ) 
reply,  from  Harry  Segal,  branch  man- 
ager at  U.A.,  states  that  next  Mon- 
day has  been  set  as  the  date  for  the 
meeting. 

The  policy  of  the  Shipyard  Drive- 
in  is  $1  per  car  except  for  rare  oc- 
casions on  which  the  theatre  plays 
first-run  product  when  the  admission 
price  is  75  cents  per  person. 

"Although  we  are  definitely  op- 
posed to  the  practice  of  charging  $1 
per  car,  we  feel  that  we  are  being' 
forced  to  charge  this  admission  due 
to  the  policy  of  two  other  drive-ins 
in  the  same  territory  which  have 
adopted  this  practice.  We  will  con- 
tinue to  charge  the  lower  admission 
as  long  as  these  theatres  continue  to 
do  so,"  said  Rifkin.  "United  Artists  is 
asking  a  per  capita  deal  on  "A  Hole 
in  the  Head,"  playing  second  run  at 
the  Shipyard.  In  no  other  city  in  New 
England  is  this  picture  being  sold  on 
a  per  capita  basis,"  he  added. 

Charges  Admissions  Affected 

In  asking  for  conciliation,  Rifkin 
claims  that  U.  A.  is  persisting  in  re- 
questing a  per  capita  deal  on  this 
film  and  others  in  die  same  category, 
thus  depriving  the  Shipyard  of  im- 
port U.A.  product.  "We  feel  that 
U.A.  is  making  it  impossible  for  us 
to  charge  our  regular  admission  prices 
for  this  product,"  Rifkin  stated. 

With  Monday  set  for  the  meeting 
with  Rifkin  and  Harry  Segal  at  U.A., 
another  conciliation  meeting  is  sched- 
uled for  Friday,  Oct.  16,  with  Julius 
Covitz,  owner  of  the  Fairmount 
Theatre,  Hyde  Park  who  also  has 
asked  for  conciliation  with  United 
Artists.  In  his  request,  Covitz  has 
asked  for  relief  on  pictures  not  picked 
up  by  the  Oriental  Theatre  Mattapan. 
which  he  follows. 


Katz  Leaving  WMGM  ^ 

Raymond  Katz,  associate  director  of  1' 
WMGM,  Loew's  Theatres  radio  sta-  a 
tion,  and  a  veteran  of  25  years  with  d 
the  company,  has  resigned  effective  tl 
Nov.  2,  to  give  all  his  time  to  Durgom- 
Katz  Associates,  personal  management  b 
company  in  which  he  has  been  a  part-  a 
ner  for  several  years.  His  duties  with  ri 
the  station  will  be  taken  over  tern-  D 
porarily  by  Arthur  M.  Tolchin,  execu-  Si 
tive  vice-president  and  director.  al 
  Si 

'New  Northeast  Theatre  " 

B 

BOSTON,  Sept.  29.-The  Queen's 
Chapel   Drive-in,   West   Hyattsville.  }^ 
Md.,  is  now  under  the  control  ol 
Northeast  Drive-In  Theatres,  Inc.,  oi 
Boston,  Michael  Redstone,  president  ^ 
announced.   The  property  has  beei^  ^ 
purchased  outright  by  the  Boston  chain  ^ 
from  the  Johnson  &  Saimders  circuil  , 
of  Norfolk,  for  an  undisclosed  sum 
With  1,400  speakers,  the  theatre  wa:  ^ 
built  four  years  ago.  ',. 


Att:  ALL  THEATRES 

jt  s  SEREEI1 
TimE!  'Q 

NATIONAL  SCREEN'S  g 
BIG  NEW  PROMOTIONAL  5 
BUSINESS  BUILDER  0 

^OU^  copy  available  at  your  Q 

NATIONAL  SCREEN  EXCHANGE  Q 


Reaction  Reported  Favorable 

"There  is  no  justification  for  poli- 
cies of  this  kind,"  Stern  said.  "I'm  sure 
conciliation  can  demonstrate  that." 

Members  reported  excellent  public 
reaction  to  the  summer  business-build- 
ing campaign  in  their  area,  using  the 
Compo  station  break  announcements. 
A  show  of  hands  on  participation  in 
another  campaign  indicated  unanimous 
approval. 

The  meeting  instructed  Dolfinger  to 
take  up  members'  complaints  of  film 
tie-ins  with  the  national  Allied  board 
at  its  December  meeting  in  Miami, 
and  also,  meanwhile,  to  request  Myers 


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Wednesday,  September  30,  1959 


Motion  Picture  Daily 


3 


Conciliation  Urged  in  Montana 


( Continued 

Congress  of  Exhibitors  and  the  Mo- 
tion Picture  Association  of  America 
to  employ  the  industry's  concihation 
program  as  "the  means  of  saving  our 
small  theatres,  in  fact,  all  our  thea- 
tres in  distress." 

"If  I  accomplish  nothing  else  to- 
day," Rosenfield  said,  "I  hope  I  can 
convince  you  that  if  you  have  prob- 
lems with  the  distributors,  whether 
on  film  rental  terms,  runs,  availability, 
settlements,  flat  rentals— in  fact,  on 
any  trade  practices— you  should  re- 
sort to  conciliation." 

Rosenfield  told  the  convention  that 
the  film  companies  "are  unanimously 
pledged  to  try  to  keep  our  small  and 
distressed  theatres  in  business  by  giv- 
ing them  relief  through  conciliation. 
Every  film  company  president, 
through  MPAA,  has  gone  on  record 
as  saying  they  will  do  everything  pos- 
sible to  keep  small  theatres  open  and 
that  they  have  instructed  their  staffs, 
from  home  office  down  to  your  local 
branch  office,  to  cooperate  fully  on 
conciliation. 

Asked  to  Be  Reasonable 

"No  one  can  start  the  ball  rolling 
but  yourself,  and  all  you  have  to  do 
is  write  your  branch  manager  stating 
your  problem  and  asking  for  concilia- 
tion. However,"  he  cautioned,  "con- 
ciliation is  not  a  one-way  street.  The 
problems  you  submit  must  be  reason- 
able and  solvable.  You  must  remem- 
ber that  the  film  companies  have 
problems,  too.  Don't  expect  them  to 
give  you  the  ultimate  just  because  you 
ask.  But  if  you  go  into  conciliation 
as  a  businessman  with  a  real  problem 
and  remember  the  distributor  is  a 
business  man  too,  you  should  be  able 


from  page  1 ) 
to  come  to  a  satisfactory  adjustment. 

"If  you  help  yourself  through  con- 
ciliation, you  should  be  in  a  position 
where  you  can  earn  a  reasonable 
profit  and  have  the  renewed  incentive 
to  keep  your  theatre  a  spick-and-span, 
progressive  operation  where  the  pic- 
ture is  projected  properly,  the  sound 
level  is  right  and  the  house  is  com- 
fortable. You  should  have  the  re- 
newed incentive  to  merchandise  your 
product  for  every  last  nickel  of  ad- 
missions." 

Recommends  B-B  Drive 

Rosenfield  stressed  the  seriousness 
to  exhibitors  of  limited  product  sup- 
ply and  said  ACE  "is  hard  at  work 
on  the  problem.  I  believe  in  the  near 
future  we  will  see  something  con- 
crete emerge  from  this  work." 

He  reported  on  tlie  various  activi- 
ties of  TOA  of  general  interest  to 
exhibitors  and  concluded  by  urging 
the  Montana  theatre  owners  to  de- 
velop an  area  business-building  cam- 
paign such  as  those  that  have  been 
successfully  staged  by  exhibitors  of 
the  Great  Plains  states— Minnesota, 
Iowa,  Nebraska  and  Kansas.  By  in- 
tensive pre-selling,  he  told  them,  ex- 
hibitors showed  that  blockbuster-type 
grosses  can  be  realized  with  average 
boxoffice  attractions.  He  assured  them 
that  any  branch  manager  will  co- 
operate with  them  in  setting  up  a 
similar  campaign— getting  ad  money, 
enough  prints,  a  fair  sliding  scale 
rental  and  full  cooperation.  The  way 
has  been  cleared  for  you.  Just  think 
what  it  would  mean  to  you  at  the 
end  of  a  year  if  you  knew  that  one 
small  picture  could  earn  you  big 
picture  grosses  every  month." 


Strike  Ends  at  M-G-M 
Studios  in  Britain 

1  From  THE  DAILY  Bureau 

,  LONDON,  Sept.  29.  -  An  increase 
in  wages  for  night  work  was  secured 
by  the  National  Assn.  of  Theatrical 
and  Kine  Employees  and  Electrical 
Trades  Union  today  in  talks  with  the 
management  of  Metro-Goldwyn- 
Mayer's  Boreham  Wood  Studios. 

Technicians    had   walked   out  on 
four  pictures  shooting  at  the  studios 

'  but  returned  to  work  prior  to  settle- 
ment of  the  wage  dispute  on  the  ad- 
vice of  the  unions. 

I  _ 

Goodwin,  Boverman  in 
New  Cinerama  Posts 

Special  to  THE  DAILY 

'•      Bernard  Goodwin,  a  member  of  the 
'  board  of  Cinerama,  Inc.,  has  been 
'  elected  vice  chairman  of  the  board,  the 
company   announced   yesterday.  He 
will  devote  a  major  part  of  his  time 
to  Cinerama's  future  expansion  activi- 
'  ties. 

'  In  addition,  Sam  Boverman  has 
"  been  elected  general  counsel  and  sec- 
i  retary  of  Cinerama,  Inc.,  and  will 
"  devote  full  time  to  his  new  duties. 
'  Both  Goodwin  and  Boverman  were 
'  formerly  associated  with  Paramount 
'  Pictures.  Goodwin  is  also  a  member 
of  the  board  of  ASCAP  and  has 
''  numerous  music  publishing  interests. 
"  He  was  the  first  president  of  Metro- 
politan Broadcasting  Corp. 
'  Nicolas  Reisini  is  chairaian  of  the 
'i  board  of  Cinerama,  Inc.,  and  Hazard 
'  E.  Reeves  is  president  and  chief  execu- 
'  tive  officer. 

:l   

I  Top  Promotion  for 
Disney  Storm  Subject 

Promotional  support  comparable  to 
that  given  a  feature  film  is  backing 
('Walt  Disney's  "Eyes  in  Outer  Space," 
I  a  26-minute  Technicolor  short  subject 
1  depicting  hurricane  control  through 
iithe  use  of  space  satellites, 
t     An  extensive  screening  program  has 
a  been  launched  across  the  country  for 
I  community  leaders  and  the  press.  In- 
(1  vitees  also  include  members  of  the 
t  Defense  Department,  U.S.  Geodetic 
III  Survey,  U.S.  Weather  Bureau,  Nation- 
al Science  Foundation,  National  Space 
[  Science   Board,    and   other  national 
military,    scientific,    educational  and 
industrial  leaders. 

iNew  Gevaert  Folder 

A  new  technical  folder  outlining 
complete  characteristics  of  profession- 
al  cine  films  has  been  released  by  The 
Gevaert  Company  of  America,  Inc. 
The  folder  is  printed  in  two  colors  and 
gives  complete  technical  data  regard- 
ing 11  professional  motion  picture 
films  which  Gevaert  markets  in  the 
United  States.  The  folder  is  designed 
as  a  handy  guide  for  those  working 
with  professional  motion  picture  fihns, 
giving  apphcations,  exposure  informa- 
:ion,  footage  nvmibering  and  other 
details  of  the  various  films.  It  is  avail- 
ible  free  upon  request. 


Film  Prints 

( Continued  from  page  1 ) 
pinpoint  weaknesses,  gather  facts,  lay 
down  proper  methods  of  correction, 
and  find  a  means  of  putting  it  into 
effect.  "This  would  lead  to  improve- 
ments and  advancements  in  both  thea- 
trical and  TV  presentations,"  Bernard 
said. 

Explaining  his  plan  further,  he 
added:  "The  film  industry  needs  to 
form  a  committee  to  help  safeguard 
film  properties  and  examine  the  whole 
process  of  motion  picture  presenta- 
tion in  its  widest  sense.  After  all,  the 
substantial  investments  in  shooting, 
scripts,  talent,  lab  work,  and  produc- 
tion results  simply  in  a  reel  of  film 
in  a  can.  This  reel  demands  protec- 
tion, it  is  important  footage." 

Rapid  Film  Technique  specializes 
in  processes  for  restoring  prints. 


Columbia  Ups  Crow 

HOLLYWOOD,  Sept.  29.  -  James 
Frances  Crow,  who  for  the  past  10 
years  has  been  a  story  and  script  con- 
sultant at  Columbia  Pictures,  has 
been  named  assistant  to  Arthur  Kram- 
er, it  was  disclosed  today  by  Samuel 
J.  Briskin,  Columbia  vice-president  in 
charge  of  studio  operations.  Crow 
will  report  directly  to  Kramer. 


Civic,  Film  Leaders 
Invited  to  'Talk'  Bow 

Civic  officials,  film  industry  leaders 
and  stars  of  screen,  stage,  television 
and  radio  are  among  the  large  list  of 
guests  being  invited  to  the  invitational 
world  premiere  of  "Pillow  Talk,"  the 
Universal-International- Arwin  release, 
starring  Rock  Hudson  and  Doris  Day, 
at  the  RKO  Palace  Theatre  here  on 
Tuesday  night,  Oct.  6. 

"Pillow  Talk"  will  have  a  two-thea- 
tre premiere,  also  opening  at  the  new- 
ly-rebuilt Murray  Hill  Theatre.  The 
proceeds  of  the  latter  premiere  will  go 
to  the  United  Nations  International 
Children's  School  fund. 

Kelley  and  Beyer  East 
For  SMPTE  Meeting 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  29.  -  Wil- 
liam Kelley,  Motion  Picture  Research 
Council  president,  will  leave  tomor- 
row for  the  East  to  attend  the  con- 
vention of  the  Society  of  Motion  Pic- 
ture and  Television  Engineers  and  to 
meet  with  members  of  the  council's 
Eastern  theatre  and  projection  com- 
mittee. He  will  be  accompanied  by 
Walter  Beyer,  Motion  Picture  Re- 
search Council  staff  engineer. 


PEOPLE 


Fred  Jabaley,  former  owner  of  the 
Princess  Theatre,  La  Grange,  Ga.,  has 
reopened  the  house.  It  has  been  op- 
erated by  Bailey  Theatres  of  Atlanta. 
□ 

James  G.  Morton,  who  has  been 
liaison  between  the  American  Weekly 
and  its  distributing  newspapers,  has 
been  named  vice-president  in  charge 
of  publisher  services. 

□ 

Harold  J.  Salemson  has  been  added 
to  the  global  promotion  unit  for  Stan- 
ley Kramer's  "On  the  Beach,"  which 
will  have  a  six-continent  international 
premiere  on  Dec.  17. 

□ 

Donald  McMaster,  chairman  of  the 
executive  committee  of  Eastman 
Kodak  Co.,  and  James  E.  McGee, 
vice-president  in  charge  of  U.  S.  sales 
and  advertising  for  Kodak,  have  been 
named  to  the  greater  university  coun- 
cil of  the  University  of  Rochester. 
□ 

Mrs.  Billy  Hestor,  formerly  with 
Capital  Releasing  Corp.,  Atlanta,  has 
joined  the  Martin  Theatres  booking 
office  there  as  secretary  to  John  Har- 
rell. 

Mrs.  Ricketson  Dies; 
Rites  Friday  in  Denver 

Special  to  THE  DAILY 

DENVER,  Sept.  29.  -  Funeral 
services  for  Mrs.  Maizie  D.  Ricketson, 
63,  wife  of  Frank  H.  Ricketson,  Jr., 
former  vice-president  and  general 
manager  of  theatre  operations  for  Na- 
tional Theatres,  Inc.,  will  be  held 
Friday  9:30  A.M.  at  Olingers  Mor- 
tuary, East  Colfax  Avenue  and  Mag- 
nolia Street,  here. 

Burial  will  take  place  in  Mount 
Olivet  Cemetery,  Denver. 

Mrs.  Ricketson,  who  died  early 
today  of  a  heart  attack  at  her  Denver 
home  after  several  years  illness,  had 
been  society  editor  of  the  Denver 
Post  and  was  active  in  the  Central 
City  Opera  House  Association. 

Besides  her  husband,  she  is  sur- 
vived by  a  son,  Frank  H.  Ricketson, 
III,  of  Denver  and  two  sisters. 

W.  Schneider  to  Europe 
On  Columbia  Campaigns 

William  Schneider,  executive  vice- 
president  of  Donahue  &  Goe,  advertis- 
ing agency  for  Columbia  Pictures, 
leaves  here  for  Europe  on  Saturday  to 
meet  with  Columbia's  European-based 
producers  and  visit  locations  of  films 
shooting  abroad.  The  series  of  con- 
ferences, which  will  take  him  to  Lon- 
don, Paris,  Munich  and  Rome,  is  in 
keeping  with  Donahue  &  Coe's  policy 
of  close  liaison  between  the  ad  agency 
and  Columbia  Pictures  in  all  phases  of 
film  production  and  distribution,  he 
said. 

The  agency  executive  will  discuss 
basic  advertising  plans,  advertising  art 
concepts,  trailer  ideas  and  advance 
planning  on  Columbia  releases. 


THE  BIGGEST 


Will  Introduce  th( 
Matchless  Miracles  o; 


mmsn 


efore  the  New  Year,  selected  engagements  of  trie  mos 
colorful  Biblical  spectacle  yet  produced  will  launch 
throughout  the  world  the  biggest  newsmaking  large-screen 
projection  system  yet  devised. 


For  many  months  the  Technicolor  Com- 
panies have  marked  "Tdp  Secret"  TODAY'S 
SUPER  TECHNIRAMA  70,  the  ultimate  mar- 
vel in  panoramic  screen  presentation.  Now 
perfection  has  been  reached. 

The  Technicolor  Companies  are  reveal- 
ing this  ''secret  weapon"  for  bigger  boxoffice 
results  everywhere  not  only  on  SOLOMON 
AND  SHEBA,  but  on  all  subsequent  big 
screen  attractions.  No  exhibitor  can  afford 
to  be  without  the  advantages  inherent  in 
TODAY'S  SUPER  TECHNIRAMA  70.  These 
advantages  which  are  many,  are  due  chiefly 
to  revolutionizing  cameras  and  lenses. 

A  large  negative— two  and  a  half  times 
the  area  of  conventional  film  —  is  obtained 


negative  horizon 
through  the  new  Technirama  cameras.  This 
results  in  a  clarity  and  depth  of  focus  never 
before  possible.  However,  engineers  know 
that,  at  a  point,  increased  frame  size 
diminishes  visibility  and  image-definiti 
TODAY'S  SUPER  TECHNIRAMA  70  rigi 
controls  this  factor. 

Lenses— developed  after  long  researcl 
incorporate  an  exclusive  anamorphic 
vice  of  glass  prisms  and  mirrors  which  c 
presses  the  wide  view  sideways  before  i 
photographed  on  the  large  negative, 
eliminating  all  distortions  and  losses 
mon  to  other  systems. 
If  attendance  is  to  climb,  every  p: 


EVER  MADE  FOR  BIG  SCREENS! 


(ation 


ital  to  theatre 


profit.  Even  to  so  powerful  an  attraction  as 
SOLOMON  AND  SHEBA,  TODAY'S  SUPER 
TECHNIRAMA  70  is  a  potent  plus.  The 
sharpness,  brilliance,  size,  shape  of  picture, 
color  fidelity  are  surpassingly  dramatic. 

Previous  processes  for  large,  wide  angled 
pictures  will,  we  believe,  be  made  obsolete 
by  the  multiple  advances  that  TODAY'S 
SUPER  TECHNIRAMA  70  provides.  We  are 


confident  that  not  only  will  SOLOMON 
AND  SHEBA  set  worldwide  records,  but  that 
the  transcendent  excellence  of  its  presenta- 
tion in  TODAY'S  SUPER  TECHNIRAMA  70 

will  be  a  forceful  incentive  to  exhibitors 
everywhere  to  convert  their  screens  to  the 
system  which  will  most  effectively  stimu- 
late business  for  this  and  all  other  important 
film  entertainment  ahead. 


UA  Pulls  Out  All  The  Stops  To  Hard-Seli 
Your  Public  on  "Solomon  and  Sheba"  in 


A  huge  consumer  budget  has  been  allocated  to  promote  TODAY'S  SUPER 
TECHNIRAMA  70  In  the  smash  worldwide  campaign  on  SOLOMON  AND  SHEBA: 

SPECIAL  TRAILER  EXPLOITATION   CONSUMER  ADS   LOBBY  DISPLAYS 
POSTERS -(Including  24  -  sheets) /f  RADIO  SPOTS  TV  SPOTS 
CAR  CARDS  SPECIAL  PRESSBOOK  SUPPLEMENT 


THRU 


40th  Anniversary 
1919-1959 


Motion  Picture  Daily 


Wednesday,  September  30,  1959 


First  Cable 


(Continued  from  page  1) 
vicinity  of  Bloor  Street  West  and  Royal 
York  Road,  Etobicoke  Township. 

Meanwhile  Trans  Canada  Telemeter 
will  begin  tomorrow  to  convert  into 
studios  for  Telemeter  programming  the 
building  it  purchased  for  the  purpose 
in  the  heart  of  Etobicoke  Township. 

"The  purchase  of  this  building,  in- 
stead of  renting  space,"  J.  J.  Fitzgib- 
bons,  president  of  Famous  Players 
Canadian  Corporation,  Ltd.,  said  to- 
day, "is  concrete  evidence  of  our  seri- 
ousness about  pay  television  and  our 
optimism  about  its  future." 

Equipment  to  Be  Latest 

The  studios,  he  said,  will  comprise 
the  latest  design  35mm  TV  projec- 
tors, multiplexer  and  associated  gear; 
a  transmitter  and  control  room  to  feed 
three  Telemeter  programs  simultane- 
ously into  the  wired  system— including 
a  color  transmitter  to  carry  color  mo- 
tion pictures— and  a  studio  for  the 
presentation  of  "live"  programs  of  lo- 
cal public  interest. 

Additional  space  will  be  occupied 
by  the  production  office  staff  and  engi- 
neering department,  and  a  large  area 
for  public  demonstrations.  It  is  ex- 
pected the  studio  will  be  ready  for 
public  demonstrations  on  or  about 
Nov.  15. 

Will  Start  in  December 

Telemeter  program  service  for  the 
first  area  of  Etobicoke  Township, 
now  being  wired,  will  be  inaugurated 
in  mid-December.  At  that  time,  about 
4,500  homes  will  be  within  range  of 
the  cable,  according  to  the  engineer- 
ing plan  developed  jointly  by  Trans 
Canada  Telemeter  and  Canadian  Bell. 
During  the  winter  months,  additonal 
wiring  will  bring  a  total  of  13,000 
homes  in  the  West  Toronto  suburb 
within  the  cable  route. 


Katz  /o  Head  foreign 
UA-TV,  UAA  Selling 

Norman  Katz  has  been  named  direc- 
tor of  foreign  operations  of  United 
Artists  Associated,  Inc.,  and  United 
Artists  Television,  Inc.  Katz  for  the 
past  five  years  has  been  in  charge  of 
foreign  selling  for  UAA  and  its  prede- 
ces.sor  company.  Associated  Artists 
Productions,  Inc. 

UAA  is  marketing  some  1,500  fea- 
tures to  television,  plus  the  "Popeye" 
and  "Bugs  Bunny"  cartoons,  and  other 
cartoons  and  shorts.  It  owns  the  War- 
ner Bros,  pre-1948  library.  UA-TV 
distributes  three  half-hour  series  cur- 
rently. 

Katz  will  handle  foreign  television 
sales  of  UA's  features.  In  all  cases 
will  work  hand-in-hand  with  the  resi- 
dent managers  of  UA's  offices  in  each 
country. 

Katz,  who  has  been  working  out  of 
London,  will  switch  his  headquarters 
to  the  UA  home  office  in  New  York 
in  November.  He  will  shortly  there- 
after leave  on  a  tour  of  Australia  and 
the  Far  East.  He  recently  completed 
trips  through  Latin  America  and  Eu- 
rope. 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


DIRECTOR  Charles  O.  Jones  shopped  for  hours  before  finding  just 
the  right  decanter  to  be  placed  in  front  of  Premier  Khrushchev 
during  his  simulcast  last  Sunday  over  NBC.  However  minutes  before 
air  time,  a  Soviet  security  guard  spotted  the  decanter  and  removed  it 
forthwith.  (Man  proposes— guard  disposes.)  .  .  .  The  new  ABCrlme- 
busters  series,  "The  Untouchables,"  based  on  the  exploits  of  G-Man 
Eliot  Ness  during  the  prohibition  era  and  starring  Robert  Stack  as  "Ness," 
will  make  its  TV  debut  Thursday,  Oct.  15  (9:30-10:30  P.M.)  Walter 
Winchell  has  been  signed  as  narrator  for  the  series.  .  .  .  The  Warner 
Brothers  flicker,  "The  FBI  Story,"  current  attraction  at  the  Radio  City 
Music  Hall,  features  Max  Steiner's  musical  theme,  "What  Do  I  Care?" 
the  lyrics  for  which  were  written  by  Al  Stillman,  who's  been  a  Music 
Hall  staffer  for  many  years.  .  .  .  Producer  James  Love  and  a  complete 
camera  crew  are  back  in  Gotham  from  Lafayette,  Ind.  where  they  filmed 
a  series  of  commershills  for  Alcoa.  .  .  .  Sheldon  Reynolds,  whose  "Foreign 
Intrigue"  series  started  the  "man  with  the  trench-coat"  trend,  has  been 
pacted  to  co-produce  and  direct  an  hour-long  telefilm  for  Desilu  Play- 
house, based  on  an  original  script  by  Ray  Allen  titled,  "Thunder  In 
The  East."  Shooting  will  take  place  in  November  on  location  in  Tangiers 
and  Rome.  .  .  . 


it  -A 


The  nation's  most  popular  "Mister  &  Missus  Music"  team,  Les  Paul 
and  Mary  Ford  are  awaiting  a  visit  by  Sir  Stork.  Deal  is  in  the  works 
to  present  Les  and  Mary  in  a  new  music  TVehicle 
this  Fall,  according  to  their  manager,  Gray  Gordon. 
.  .  .  CBS  and  Ziv  trying  to  get  together  on  a  new 
hour-long  "under-water"  series  to  be  produced  by 
Ivan  (Sea  Hunt)  Tors.  .  .  .  Transfilm,  Inc.  and  Cara- 
vel Films,  both  of  which  were  acquired  by  the 
Buckeye  Corp.,  will  be  merged  into  the  Transfilm- 
Garavel  Co.  with  William  Miesegaes,  president  and 
David  Pincus,  senior  vee-pee,  Executive  offices  will 
be  located  in  the  Transfilm  Bldg.  on  W.  45th  St., 
N.Y.C.  and  studios  maintained  at  20  West  End  Ave. 
.  .  .  Joan  O'Brian,  new  voGAList  with  the  Lawrence 
Welk  Ork,  will  be  seen  in  an  important  role  in  the 
John  Wayne  film,  "The  Alamo,"  currently  being  filmed  by  United  Artists- 
Batjac  in  Bracketsville,  Tex.  .  .  .  Betty  Hutton,  who'll  soon  be  seen 
m  her  own  teleseries,  "The  Betty  Hutton  Show"  will  appear  as  guest 
panelist  on  the  "Dick  ABClark- World  of  Talent"  program,  Sunday,  Oct. 
4.  Harry  (Happy  Hare)  Martin,  whose  consistently  sparkling  wit 

and  KCBQuips  each  morning  have  made  him  one  of  the  most-listened- 
to  personalities  in  San  Diego,  has  been  brought  east  by  the  Bartell  radio 
net  and  he  ll  be  heard  daily  over  WOV.  .  .  .  Children  of  Hollywood 
hlmites  and  several  stars  themselves  will  be  seen  Tuesday,  Oct.  27  (9-30- 
10:30  P.M.)  when  Hubbell  Robinson's  NBColorcast  of  "Ford  Startime" 
presents  Art  Linkletter's  Secret  World  of  Kids"  based  on  Art's  forth- 
commg  book  of  that  title  and  starring  Linkletter. 


Les  Paul  &  Mary 


'Gladiator'  Business  Is  AIP  Anniversary 
Tops  in  AIP  History 


Top  grosses  are  being  recorded  by 
AIP's  "Sign  of  the  Gladiator"  in  its 
first  engagements,  which  began  last 
week,  the  company  reported  yesterday. 
Grosses  are  the  biggest  in  the  five-year 
history  of  the  firm,  it  was  said. 

The  film  did  $13,844  in  the  first 
five  days  at  the  Paramount  Theatre, 
Boston;  $9,937  in  four  days  at  the  Fox' 
Denver;  and  $12,306  in  five  days  at 
the  Metropolitan  nnd  Ambassador, 
Washington,  D.  C. 

The  picture  has  already  been  dated 
into  the  United  Artists  Theatre,  Chi- 
cago; Michigan,  Detroit;  Lyric  and 
Hyland,  Salt  Lake  City;  Paramount, 
Buffalo,  and  Stanton,  Philadelphia. 


(Continued  from  page  1 ) 
ta  for  each  branch  with  the  prizes 
ranging  from  $100  to  $1,500  on  a 
sliding  scale,  so  that  every  branch  can 
win. 

Pictures  to  be  included  in  the  drive 
are  "Sign  of  the  Gladiator,"  "Bucket 
of  Blood,"  "Diary  of  a  High  School 
Bride,"  "Ghost  of  Dragstrip  Hollow," 
^^Horrors  of  the  Black  Museum"  and 
"Headless  Ghost." 

Special  exploitation  campaigns  are 
being  made  available  to  branch  man- 
agers and  exhibitors  on  the  drive  pro- 
ductions, featuring  special  teaser  trail- 
ers, advance  promotion  kits,  television 
trailers,  radio  transcriptions,  and 
specially  prepared  press  books. 


'In fide  I  ^ Drive 


( Continued  from  page  1 ) 
nounced  yesterday.  The  program  for 
the  Thanksgiving  release  will  be  "one 
of  the  most  comprehensive"  in  20th 
history,  he  said. 

Part  of  the  campaign  is  the  setting 
of  star  tours  by  the  attraction's  two 
principals,  Gregory  Peck  and  Deborah 
Kerr.  Several  key  cities  are  expected 
to  be  covered  by  both  Peck  and  Kerr. 
Miss  Kerr  is  currently  in  London,  do- 
ing advance  promotion  on  "Infidel," 
meeting  with  top  correspondents  and 
engaging  in  radio  and  television  in- 
terviews. 

Paper-Back  Planned 

Another  major  facet  of  the  campaign 
is  the  promotion  of  the  original  Shei- 
lah  Graham  best-seller  upon  which  the 
Jerry  Wald  production  is  based.  Also, 
Bantam  Books  is  publishing  a  paper- 
back edition  of  "Infidel"  and  backing 
same  with  a  spectacular  promotional 
campaign.  The  field  force  and  whole- 
salers who  handle  Bantam  Books  will 
receive  a  personal  letter  from  Miss 
Graham  three  weeks  before  paper- 
back publication,  as  part  of  the  pro- 
motional kick-off. 

Together  with  the  Bantam  publicity 
people,  20th  has  devised  radio  spots 
for  local  radio  tie-ins  with  the  dis- 
tributions of  the  book.  Miss  Graham 
and  Deborah  Kerr  have  done  open- 
end  interviews  about  the  book,  which 
are  available  all  over  the  country. 

Bantam  will  issue  special  dealer  bul- 
letins to  go  to  their  key  outlets  and 
will  use  500  truck-banners  on  delivery 
trucks,  10,000  "read  the  book  -see  the 
movie"  posters  and  500  local  rack 
cards. 

Special  Bell  Promotions 

The  Bell  Syndicate,  which  distrib- 
utes the  Sheilah  Graham  column  in 
newspapers  from  coast  to  coast  is  also 
cooperating  in  special  promotions  on 
"Infidel." 

Numerous  publicity  breaks,  result- 
ing from  the  original  pubHcation  of 
the  novel,  reviews  and  subsequent 
newspaper,  magazine,  radio  and  tele- 
vision publicity  were  also  pointed  out 
by  Einfeld. 

In  magazine  advertising,  "Infidel" 
will  have  a  barrage  of  coverage,  rep- 
resenting the  most  complete  coverage 
to  aid  point-of-sale.  The  national 
advertising  campaign,  breaking  in  is- 
sues on  the  stands  during  October 
and  November,  are  almost  all  in  color 
and  will  be  very  strategically  posi- 
tioned in  the  pages  of  Life,  Look,  Mc- 
Call's  Photoplay,  Modern  Screen,  and 
others. 


Aurelio  Joins  Lopert 

Louis  Aurielio,  a  veteran  of  25  years 
with  Paramount  Pictures  and  most  re- 
cently mid- West  district  manager  with 
NTA,  will  join  the  sales  organization 
of  Lopert  Films,  Inc.,  effective  Mon- 
day, it  is  announced  by  Ilya  E.  Lopert, 
president  of  Lopert  Films.  Aurelio 
will  act  as  district  sales  represntative 
in  the  Chicago,  Detroit,  Cincinnati  and 
Indianapolis  exchange  territories,  re- 
placing Harry  Walders,  who  has  re- 
signed. 


Wednesday,  September  30,  1959 


Motion  Picture  Daily 


7 


D.  M.  Nelson  Dies; 
Once  SIMPP  Head 


From  THE  DAILY  Bureau 
,      HOLLYWOOD,  Sept.  29.-Donald 
,  M.  Nelson,  70,  World  War  II  head 
j  of  the  War  Production  Board,  and 
■I  later  president  oi^  the  Society  of  In- 

I  dependent  Motion  Picture  Producers, 
died  today  of  cerebral  hemorrhage  at 

J  Good  Samaritan  Hospital. 

K     Funeral    arrangements    at  Forest 

II  Lawn  Memorial  Park  have  not  been 
completed. 

Censorship  Bill 

{Continued  from  page  1 ) 
II  as  soon  as  formal  authorizations  to 
,  proceed  have  been  obtained  from  all 
I  companies  concerned.  Informal,  verbal 

approvals  already  have  been  given, 
'j     Pennsylvania  law  permits  a  taxpayer 
challenge  of  the  constitutionality  of 
[|  any  statute  which  calls  for  appropria- 
tion  and  expenditure  of  public  funds. 
The  new  censorship  law  calls  for  a 
I  $75,000  appropriation  to  pay  the  sal- 
aries of  four  members  of  the  censor 
^  board  and  its  expenses. 

Two  Courses  Open 

I '  Should  the  test  result  in  invalidation 
1"  of  the  law,  obviously  no  further  in- 
I  '  dustry  action  would  be  necessary.  If  it 
does  not,  the  normal  tests  of  the  con- 
stitutionality of  the  law  could  be  un- 
dertaken at  such  time  as  the  Pennsyl- 
vania censor  board  refused  an  exhibi- 
tion perniit  to  a  particular  picture  at 
one  or  more  theatres,  it  was  pointed 
out. 

Reportedy,  the  suggestion  for  a  test 
of  the  law  by  a  taxpayer's  action  was 
suggested  by  a  Philadelphia  attorney, 
who  has  handled  film  cases  previously. 

The  law  was  passed  at  the  current 
session  of  the  Pennsylvania  legisla- 
ture and  was  signed  by  the  governor 
only  recently.  Members  of  the  board 
have  not  been  appointed  yet  so  it  is 
not  operative. 

Provisions  Outlined 

It  provides  for  inspection  and 
licensing  of  films  after  they  have 
opened  in  a  theatre  within  the  state. 
It  is  claimed  that  this  procedure 
avoids  prior  censorship,  already  out- 
lawed by  the  U.S.  Supreme  Court. 

Rosen  Keynoter 

(Continued  from  page  1) 
ness    session    on    Monday  morning, 
Nov.  9,  it  was  announced  by  Richard 

H.  Orear  of  Kansas  City,  Gerald  J. 
Shea,  of  New  York,  and  Dwight  L. 
Spracher  of  Seattle,  the  convention 
co-chairmen. 

It  is  expected  he  will  review  the 
state  of  the  industry,  and  make  con- 
crete recommendations  to  the  nearly 

I,  000  theatre  owners  from  all  over  the 
United  States,  on  how  he  feels  busi- 
ness conditions  may  be  improved. 

The  five-day  convention  will  be 
held  concurrently  with  the  annual 
meeting  of  the  National  Association  of 
Concessionaires.  Both  groups  will 
have  an  all  industry  trade  show  during 
the  convention. 


REVIEW: 


Wolf  son  Lauds 


The  Wonderful  Country 

D.R.M.-United  Artists 


Robert  Mitchum,  an  extraordinarily  attractive  Julie  London,  the  screen 
debut  of  Leroy  "Satchel"  Paige,  the  ebullient  Jack  Oakie  of  old  in  a  bit 
part,  and  some  beautiful  Technicolor  photography  of  the  Mexican  Sierra 
and  desert  country  mark  this  somewhat  different  western.  Although 
there  is  considerable  action  and  although  Mitchum  is  satisfactorily 
menacing  and  heroic  by  turns,  there  are  long  pauses  and  the  story  is 
curiously  episodic. 

Mitchum  plays  an  expatriate  Texan  who  is  "pistolero"— gunman— for 
a  Mexican  politician.  On  a  trip  to  Texas  to  buy  illegal  guns  he  breaks 
a  leg  in  a  fall  and  meets  Miss  London,  frustrated  and  roving  wife  of 
Gary  Merrill,  a  U.S.  cavalry  major.  He  is  tempted  to  give  up  his  life 
in  Mexico  by  both  the  attractions  offered  by  Miss  London  and  by  an 
opportunity  to  join  the  Texas  Rangers  but  flees  after  killing  a  man  who 
had  insulted  the  luscious  Miss  London. 

Back  in  the  confused  Mexican  political  scene,  he  loses  favor  with 
his  patron  for  refusing  to  carry  out  an  assassination;  meets  Miss  London 
and  her  husband  there  on  a  diplomatic  mission;  flees  again  for  his  life; 
saves  the  remnants  of  Merrill's  troop  after  they  have  been  decimated 
by  Apaches  and  Merrill  himself  mortally  wounded;  delivers  Merrill's 
dying  message  to  his  wife,  now  a  widow;  and  escapes  the  vengeance 
of  his  former  Mexican  employer  in  a  final  gun  battle. 

In  spite  of  the  script  and  editing  trouble  there  are  some  good  action 
sequences  and  all  round  excellent  performances  by  the  cast.  Oakie  plays 
a  raihoad  real  estate  agent  who  is  trying  to  arrange  peace  along  the 
troubled  border,  and  Paige  is  a  cavalry  trooper.  Pedro  Armendariz  ap- 
pears briefly  as  the  Mexican  politician. 

Chester  Erskine  produced  and  Robert  Parrish  directed.  The  screen- 
play was  by  Robert  Ardrey  from  a  novel  by  Tom  Lea  who  also  has  a 
bit  part  as  the  town  barber  who  takes  care  of  Mitchum  during  his  con- 
valescence. 

Running  time,  96  minutes.  General  classification.  October  release. 

James  D.  Ivers 


(Continued  from  page  1) 
supply  and  other  exhibition  problems, 
Wolfson  said  Skouras  is  one  of  those 
"not  only  trying  to  make  more  and 
better  pictures  but  is  one  who  has  a 
great  deal  of  consideration  for  exhibi- 
tors. 

Urges  Wide  Support 

"I  think  you  will  agree  that  he  is 
certainly  a  distributor  who  expects 
and  wants  us  exhibitors  to  remain  in 
business.  I  want  to  urge  every  exhibi- 
tor to  support  this  sales  drive.  With- 
out our  support  he  will  not  be  able  to 
make  more  and  better  pictures.  I  want 
to  assure  Mr.  Skouras  that  Wometco 
intends  to  'go  down  the  line'  for  his 
program  of  more  and  better  pictures 
and  for  this  particular  drive,  and  I 
hope  that  every  exhibitor  in  the  U.S. 
will  see  that  his  efforts,  courage  and 
faith  are  recognized  and  rewarded. 

"Moreover,  it  is  up  to  every  exhibi- 
tor to  provide  comfortable  theatres, 
with  adequate  sound,  picture  lighting, 
quality,  parking,  promotion,  local  ad- 
vertising and  publicity,  to  make  the 
pictures  earn  their  just  return  on  the 
industry's  investment.  It  is  up  to  us  to 
show  our  appreciation  by  supporting 
in  every  way  possible  the  Spyros 
Skouras  drive." 

Praises  Tidwell 

Wolfson  appealed  to  Florida  exhibi- 
tors in  particular  to  support  the  drive 
also  as  a  mark  of  appreciation  for 
services  accorded  them  over  the  years 
by  Tom  Tidwell  and  his  staff  at  20th- 
Fox  Jacksonville  exchange. 


Need  for  Liaison 

(Continued  from  page  1 ) 
renovated  for  the  first  roadshow  en- 
gagement of  Edward  Small's  "Solomon 
and  Sheba." 

"In  addition  to  building  and  main- 
tainig  the  largest  and  most  effective 
field  force  in  the  industry,"  Lewis  de- 
clared, "we  are  developing  the  closest 
possible  contact  with  our  field  repre- 
sentatives and  exhibitor  clients  in  order 
that  they  may  be  fully  aware  of  the 
campaigns  and  materials  available  to 
them  to  meet  the  specific  needs  and 
requirements  of  their  situations.  There 
is  no  substitute  for  the  ready  exchange 
of  ideas  and  methods  that  this  kind  of 
working  together  produces." 

Outlines  Company  Policy 

Lewis  said  that  the  current  Boston 
conferences  reflected  the  company's 
policy  of  keeping  UA  representatives 
and  exhibitors  up  to  date  on  projected 
campaigns  and  to  hammer  out  mer- 
chandising programs  in  terms  of  local 
requirements.  He  said  UA  will  con- 
tinue the  same  pattern  of  close  liaison 
in  other  major  exchange  areas  on  im- 
portant forthcoming  product. 

Fred  Goldberg,  UA  national  direc- 
tor of  advertising,  publicity  and  ex- 
ploitation, and  Al  Fisher,  assistant  ex- 
ploitation manager,  took  part  in  the 
Boston  confrences  led  by  Lewis  and 
Sack  to  blueprint  the  extensive  pro- 
motion campaign  for  the  film's  hard 
ticket  opening  at  the  showcase  thea- 
tre on  Dec.  25. 


FIVE 
TO 


SENSATIONAL 

HIT! 

(20th  told  you  so/ ) 

BUFFALO -Center  Theatre: 

FIRST  3  DAYS-$10,165 

LOS  ANGELES- 19-theatre  break: 

FIRST  6  DAYS  BIGGER  THAN 

^JL^l  E     ^)  I  ■      ^^^^^'^^^^  FIGURES  NOT  YET  COMPLETE) 

Here's  the  secret  of  the  success  of  TIVE  GATES  TO  HEIV: 

1.  It's  exciting  entertainment! 

2.  It's  just  what  today's  public  wants! 
3-  IT  WAS  PRE-SOLD:  70%  on  TV  with  exciting  series 

of  TV  Trailers  available  FREE  from  20th! 
30%  with  terrific  newspaper  ads  (see  Pressbook)! 

That's  why  the  20th  success  story  is  the  hottest  story  in  the  industry  today! 


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