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Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 

www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


I 


MOTION  PICTURE 

DAILY 


VOL.  88,  No.  1 


NEW  YORK,  U.S.A.,  FRIDAY,  JULY  1,  1960 


TEN  CENTS 


In  Sales  to  TV 

Screen  Gems 
Competition 
Suit  Dismissed 


Court  Finds  'I/' -Columbia 
Agreement  Not  Price-Fixing 

The  Department  of  Justice  suit 
against  Columbia  Pictures,  Screen 
Gems  and  Universal  Pictures,  charg- 
ing restraint  of  competition  in  the  sale 
of  films  to  television  was  dismissed  by 
Judge  William  C.  Herlands  in  a  deci- 
sion handed  down  on  Wednesday  in 
U.S.  District  Court  here,  it  was 
learned  yesterday. 

The  decision  validates  the  August, 
1957,  agreement,  whereby  Columbia 
acquired  600  feature  films  from  Uni- 
versal for  releasing  to  TV  through 
( Contineud  on  page  9 ) 


Minimum  Pay  Bill 
Passed  by  House 


By  E.  H.  KAHN 

WASHINGTON,  June  30.  -  The 
House  today  overwhelmingly  adopted, 
by  a  vote  of  341  to  72,  a  moderate 
bill  to  increase  the  minimum  wage. 
Though  the  vote  came  on  a  Demo- 
cratic measure  introduced  by  Rep. 
Kitchin  (N.C.),  an  identical  bill  had 
earlier  been  introduced  by  Rep.  Ayres 
(R.,  Ohio). 

Motion  picture  theatres  continue 
exempt  from  the  wage  law. 

The  Senate  still  has  under  consid- 
eration the  Kennedy  (D.,  Mass.)  bill 
which  exempts  theatres,  but  which  is 
otherwise  similar  to  the  Roosevelt 
measure. 

The  Kitchin  bill  exempts  all  service 
industries.  It  provides  a  minimum 
wage  of  $1.15  hourly  to  employees 
covered  under  the  present  law,  and 
gives  a  $1  hourly  minimum  (but  no 
(Continued  on  page  7) 


Special  Edition  of  HERALD  Marks 
Martin  Quigley's  45th  Anniversary 


THE  July  2  edition  of  Motion 
Picture  Herald,  currently 
being  distributed,  is  a  special 
issue  commemorating  the  45th 
anniversary  of  Martin  Quigley 
as  editor-in-chief  and  publisher 
of  the  Herald  and  its  sister  pub- 
lications. With  the  over-all  title 
"New  Horizons  for  Motion  Pic- 
tures ...  in  celebration  of 
Martin  Quigley's  45  years  in  the 
service  of  the  industry"  the  158 
page  book  includes  a  number  of 
special  articles  built  around  the 
theme  of  the  evolutionary 
changes  which  recent  years  have 
wrought  in  the  structure  and 
practices  of  the  motion  picture 
industry. 

The  Anniversary  section, 
which  is  in  addition  to  the  reg- 
ular Herald  weekly  news  and 
features,  opens  with  a  special 
article  by  Louis  Nizer,  industry 


MARTIN  QUIGLEY 

attorney  and  adviser,  titled 
"Martin  Quigley:  An  Evalua- 
tion." Other  articles  are:  "The 
Code:  30  Years  Young  and  Vig- 
orous," by  Eric  Johnston;  "New 
Patterns  in  Merchandising"  by 
(Continued  on  page  2) 


Pickus  Tells  Md.  Convention: 

Pathe  Lab.  to  Enter 
New  Film  Production 

Broaches  Plan  to  TO  A  for  More  Films 
In  Return  for  Cooperation  of  Exhibitors 

Special  to  THE  DAILY 
OCEAN  CITY,  Md.,  June  30.— A  new  production  program,  originated  and 
backed  by  Pathe  Laboratories,  Inc.,  is  in  the  making,  Albert  M.  Pickus,  president 
of  Theatre  Owners  of  America,  told  the  Maryland  TOA  convention  here  today. 

The  project, 
still  in  too  early 
a  phase  for  full 
details  to  be 
available,  would 
be  wholly  fi- 
nanced by 
Pathe  Lab  in 
exchange  for 
TOA  coopera- 
t  i  o  n,  presum- 
ably in  lining 
u  p  exhibitor 
support  in  the 
form  of  guaran- 
teed playing 
time  for  the  new  pictures  to  be  turned 
out  by  independent  producers  selected 
and  backed  by  Patiie  Lab. 

Pickus  said  the  new  production 
project  is  an  outgrowth  of  talks  held 
by  TOA  officials  earlier  with  the 
Screen  Producers  Guild  in  Hollywood. 
A  TOA  committee  initiated  the  plan 
for  a  series  of  meetings  with  the  SPG 
to  exchange  views.  One  of  the  sub- 
jects discussed  at  the  first  session  was 
the  product  shortage,  reasons  for  it 
and  what  might  be  done  about  it. 
Pickus  told  the  Maryland  theatre 
(Continued  on  page  8) 


MTQA  Endorses  Plan 
For  Production  Co. 

Special  to  THE  DAILY 
OCEAN  CITY,  Md.,  June  30-A 
resolution  endorsing  the  plan  for  ex- 
hibitors to  launch  a  new  producing- 
distributing  company  and  urging  its 
membership  to  give  financial  support 
was  passed  here  today  by  the  board 
of    directors    of    Maryland  Theatre 
Owners  Ass'n.    The  two-day  annual 
convention  of  the  organization  came 
to  an  end  in  the  George  Washington 
Hotel  here  tonight  with  a  banquet. 
In  a  second  resolution  the  MTOA 
(Continued  on  page  8) 

DuMont  Merger  with 
Fairchild  Approved 

The  merger  of  Allen  B.  DuMont 
Laboratories,  in  which  Paramount 
Pictures  was  the  largest  individual 
stockholder  with  a  27  per  cent  in- 
terest, with  Fairchild  Camera  and  In- 
strument Corp.  was  approved  at  sep- 
arate annual  meetings  yesterday  of 
the  stockholders  of  both  companies. 

Fairchild  is  the  surviving  company. 
The  merger  will  result  in  178,000 
(Continued  on  page  7) 

Ripps,  Lefko  Named  to 
M-G-M  Executive  Posts 

Herman  Ripps,  former  Western  di- 
vision sales  manager  for  M-G-M,  has 
been  named  assistant  general  sales 
manager,  supervising  the  West  Coast, 
Southwest  and  Southern  divisions,  and 
Maurice  Lefko  has  been  placed  in 
charge  of  domestic  distribution  of 
"Ben-Hur." 

0*.The  appointments  were  announced 
(Continued  on  page  7) 


Albert  Pickus 


SEG  Board  Calls  for 
Strike  Against  ATFP 

From  THE  DAILY  Bureau 

HOLLYWOOD,  June  30.  -  The 
board  of  directors  of  the  Screen  Ex- 
tras Guild  has  voted  unanimously  to 
recommend  that  the  SEG  member- 
ship authorize  a  strike  against  the 
Alliance  of  Television  Film  Produ- 
cers. This  was  announced  tonight  by 
H.  O'Neil  Shanks,  executive  secretary. 

A  full  report  of  critical  situation  in 
( Contineud  on  page  9 ) 


TELEVISION  TODAY-page  9 


2 


Motion  Picture  Daily 


Friday,  July  1,  1960 


PERSONAL 
MENTION 

CLEM  PERRY,  executive  assistant 
to  Ilva  Lopert,  president  of  Lo- 
pert  Films,  has  returned  to  New  York 
from  Europe. 

Preston  R.  TiSCH  has  returned  to 
Atlantic  City  from  New  York  follow- 
ing conferences  with  Loew's  Thea- 
tres officials  regarding  the-  new  Ameri- 
cana Hotel  here. 

Edith  Head,  Paramount  fashion  de- 
signer, will  return  to  New  York  on 
Tuesday  from  Frankfurt,  Germany. 
• 

Arthur  Sulzberger,  publisher  of 
the  New  York  Times,  and  Mrs.  Sulz- 
berger returned  to  New  York  from 
London   yesterday   via  B.O.A.C. 
• 

William  Nayor,  son  of  Max 
Nayor,  manager  of  the  Metropolitan 
Theatre  here,  was  married  at  the  Es- 
sex House  this  week  to  Elizabeth 
Messing. 

• 

Donald  W.  Coyle,  vice-president 
of  the  American  Broadcasting  Co.  in 
charge  of  the  international  division, 
left  New  York  yesterday  via  B.O.A.C. 
for  the  Near  East. 

• 

R.  J.  Ingram,  district  manager  for 
Columbia  Pictures  in  Atlanta,  has  re- 
turned there  from  New  Orleans. 


Drive-In  iWind)ammer' 

The  Super  50  Drive-In  in  Ballston, 
N.  Y.,  has  been  selected  for  the  world 
premiere  drive-in  theatre  engagement 
of  the  Cinemiracle  attraction,  "Wind- 
jammer," it  was  announced  by  Wil- 
liam Shelton,  general  sales  manager 
for  Cinemiracle  Pictures  Corp.,  dis- 
tributors of  "Windjammer." 


No  Paper  Monday 

MOTION  PICTURE  DAILY  will 
not  be  published  Monday,  July  4, 
Independence  Day. 


Cable  Explosion  Closes 
Cleve.  Theatres  One  Might 

Special  to  THE  DAILY 
CLEVELAND,  July  30.-A11  down- 
town Cleveland  theatres  closed  last 
night  at  7  P.M.  when  Cleveland  Elec- 
tric Illuminating  Company  cables  ex- 
ploded under  the  public  square,  caus- 
ing an  estimated  $200,000  damage,  in 
the  immediate  neighborhood.  When 
the  lights  were  cut  off,  theatres  were 
emptied  and  admissions  refunded. 
Also  affected  were  downtown  hotels, 
office  buildings,  and  restaurants. 

Full  service  was  resumed  this 
morning. 


Lazarus  to  Speak  at 
L.A.  Newspaper  Meet 

Paul  N.  Lazarus,  Jr.,  vice-president 
of  Columbia  Pictures,  will  be  guest 
speaker  at  the  summer  convention  of 
the  Newspaper  Advertising  Executives 
Association  in  San  Francisco  on  July 
12.  Lazarus,  who  will  represent  the 
member  companies  of  the  Motion  Pic- 
ture Association  of  America,  will 
speak  on  the  topic,  "The  Amusement 
Page— Friend  or  Foe." 

The  three-day  convention  will  be 
attended  by  approximately  400  adver- 
tising and  business  executives  from 
newspapers  across  the  country.  Meet- 
ings will  begin  on  July  11  at  the  St. 
Francis  Hotel  in  San  Francisco. 

Lazarus,  who  has  been  vice-presi- 
dent of  Columbia  Pictures  since  1954, 
is  a  former  president  of  the  Associ- 
ated Motion  Picture  Advertisers.  His 
address  will  cover  many  facets  of  mo- 
tion picture  advertising. 


Will  Build  New  Theatre 
In  Daytona  Beach,  Fla. 

Special  to  THE  DAILY 

DAYTONA  BEACH,  Fla.,  June  30. 
—A  building  permit  has  been  issued 
to  Bellair  Plaza  for  the  shopping  cen- 
ter's new  motion  picture  theatre  and 
11  new  stores. 

The  theatre  will  be  the  first  to  be 
built  here  since  the  Daytona  Theatre 
was  completed.  It  will  seat  1,200  and 
will  feature  a  62-foot  screen,  showing 
first-run  films. 


James  A.  Mulvey 


Mulvey's  Withdrawal 
From  Goldwyn  in  Effect 

The  retirement  of  James  A.  Mulvey 
as  president  of  Samuel  Goldwyn  Pro- 
ductions became  effective  as  of  last 
night,  but  the 
break  with  the 
company  with 
which  Mulvey 
has  been  asso- 
ciated since 
1923  is  neither 
a  complete  nor 
final  one. 

Mulvey  will 
remain  as  a  li- 
mited partner 
of  the  firm 
and  will  be 
available  to  the 
Goldwyn  com- 
pany for  consultation  on  important 
financial  and  policy  matters.  However, 
he  will  maintain  his  own  offices  for 
the  management  of  numerous  family 
interests,  including  investments  in  in- 
dependent and  imported  film  produc- 
tions, bowling  alleys  in  Connecticut, 
stockholdings  in  the  Los  Angeles 
Dodgers,  and  a  variety  of  other  in- 
vestments. Associated  with  Mulvey  in 
the  management  and  extension  of 
such  interests  is  his  son. 

Eyes  'First  Real  Vacation' 

Mulvey  observed  he  will  have  plenty 
with  which  to  keep  occupied  and,  at 
the  same  time,  will  be  able  to  take 
his  first  real  vacation  since  he  started 
work  at  the  age  of  14.  He  denied  re- 
ports current  in  the  trade  that  he 
planned  to  acquire  pictures  on  his 
own  for  distribution  through  estab- 
lished companies. 

Douglas  Netter,  who  has  been  with 
Goldwyn  since  1958,  will  take  over 
the  supervision  of  the  company  office 
here. 


No  Senate  Action  on 
Foreign  Claims  Bills 

From  THE  DAILY  Bureau 

WASHINGTON,  June  30.  -  The 
Senate  Judiciary  Committee  today 
failed  to  take  action  on  bills  to  settle 
in  principle  the  question  of  U.  S. 
claims  for  World  War  IT  damages. 
This  includes  film  claims,  and  the 
proposal  to  sell  General  Aniline  & 
Film  Corp.  to  U.S.  citizens. 

No  further  meetings  of  the  com- 
mittee will  take  place  prior  to  August. 


Vogel  Will  Meet  Press 
At  Luncheon  Thursday 

Joseph  R.  Vogel,  M-G-M  president, 
will  meet  trade  press  representatives 
at  luncheon  at  the  21  Club  here  on 
Thursday,  July  7.  It  will  be  his  first 
formal  meeting  with  the  press  in  al- 
most two  years. 

M-G-M  spokesmen  said  they  were 
aware  of  no  specific  subjects  but  be- 
lieved Vogel  would  discuss  the  out- 
look for  the  company  for  the  immedi- 
ate future,  and  would  answer  news- 
men's questions. 


Anniversary 

( Continued  from  page  1 ) 
Martin  Quigley,  Jr.;  "New  Pat- 
terns in  Exhibition"  by  George 
Schutz;  "The  Years  of  Transi- 
tion: Events  that  Announced  a 
New  Era";  and  "Martin  Quigley 
— Quigley  Publications  and  the 
Motion  Picture  Industry"  by 
Charles  S.  Aaronson. 

Other  special  articles  include: 
"Hollywood,  Cal.,"  a  discussion 
of  the  new  look  in  production  by 
Edward  Small;  "The  Ways  of 
the  Wampi,"  a  nostalgic  story 
by  Pete  Smith;  a  discussion  of 
the  state  of  the  industry  in  Great 
Britain,  past  and  future,  by 
Peter  Burnup ;  "Favorites  among 
Great  Pictures— 1915  to  1960"; 
and  tributes  to  the  publisher  and 
to  Quigley  Publications  from  in- 
dustry, civic  and  religious 
leaders. 

The  book  opens  with  an  edi- 
torial "So  Far,  So  Good"  by 
Martin  Quigley. 


Catholic  Office  Sets 
Intl.  Film  Congress 

Special  to  THE  DAILY 

VIENNA,  June  30.  -  The  Interna- 
tional Catholic  Office  for  Motion  Pic- 
tures will  hold  an  international  study 
congress  on  "movies,  youth  and  public 
authorities"  here  from  July  10  to  14. 
Pope  John  XXIII  is  expected  to  send 
a  message  to  the  congress,  to  be  held 
under  the  auspices  of  Franziskus 
Cardinal  Koenig,  Archbishop  of  Vi- 
enna. 

Among  the  participants  will  be  the 
Austrian  Minister  of  Education,  Hein- 
rich  Drimmel,  and  a  Vatican  observer, 
Msgr.  Andrea  Deskur,  undersecretary 
of  the  Pontifical  Commission  for  Mo- 
tion Pictures,  Radio  and  Television. 


NEW  YORK  THEATRES 

t—  RADIO  CITY  MUSIC  HALL — \ 

Rockefeller  Center  •  Ci  6-4600 

"BELLS  ARE  RINGING" 

An  ARTHU3  FREED  PRODUCTION  starring 

JUDY  HOLLIDAY  •  DEAN  MARTIN 

from  M-G-M  in  CinemaScope  and  METR0C010H 
j       ON  THE  GREAT  STAGE  "HAWAII.  U.S.A." 

MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke, 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bureau, 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bureau,  4, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motion 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quiglev  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3J00. 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagher, 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  year 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  .Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  second 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  10c. 


Youngstein  Is  Again 
Headquartering  Here 

Max  E.  Youngstein,  vice-president 
of  United  Artists,  has  re-established 
his  headquarters  in  New  York,  effec- 
tive next  Tuesday.  For  the  past  nine 
months  the  UA  official  has  operated 
from  Hollywood. 


Warner  Stock  Up  on 
Post-'48  Sale  Report 

Warner  Bros,  stock  rose  2%  points 
on  a  turnover  of  13,100  shares  on  the 
N.  Y.  Stock  Exchange  yesterday,  clos- 
ing at  48%  for  a  new  1960  high. 

Financial  sources  ascribed  the  rise 
to  reports,  repeatedly  denied,  that 
Warners  has  agreed  to  sell  107  post- 
1948  features  to  a  Canadian  television 
programming  company  in  which  Eliot 
Hyman  and  Louis  Chesler  are  in- 
terested. According  to  the  financial 
district  reports,  a  $10,000,000  cash 
payment  against  future  earnings  of 
the  films  is  to  be  made  to  Warners 
as  soon  as  the  deal  is  formally  closed. 


PARAMOUNT 
PICTURES 
PRESENTS 


/ 


/ 


WHOSE 
EVERY  PICTURE 
HAS  SCORED  A 


Motion  Picture  Daily  My  h  1960 


It's  a  series  of  silly  sequences . . .  with  Jerry  at 
his  hilarious  best  in  the  visual  diary  of  a 
few  weeks  in  the  life  of  a  madcap 


i 


ERRY'S  CONSISTENT  BOXOFFICE  APPEAL 


,  ..WW 

M 

t 


tremendous  national  campaign 
in  LIFE  LOOK  SEVENTEEN  FANS 
National  radio  penetrati 
Heavy  point  of  sales  campaigns 
Sustained  barrage  of  publicity 
and  promotio  ^ 
for 


WRITTEN.  PRODUCED  AND  DIRECTED  BY 


JERRY  LEWIS 


ASSOCIATE  PRODUCER 


ERNEST  D.  GLUCKSMAN- a  JERRY  LEWIS  p«ctio 


■Hi  A  nil  I  ilV/'iKi  111 


SCHOOL'S  OUT  BIG  ENTERTAINMENT  SEASON 

IN  MID-JULY. 


Friday,  July  1,  I960 


Motion  Picture  Daily 


House  Pay  Bill 

(Continued  from  page  1) 
premium  overtime  pay)  to  about  1.4 
million  employees  of  interstate  retail 
chains  which  operate  five  or  more 
-stores  in  two  or  more  states. 

The  House  turned  down  the  Roose- 
velt bill  even  after  hearing  the  Con- 
gressman state  on  the  floor  that  he 
would  accept  a  number  of  further  ex- 
emptions in  order  to  avoid  passage  of 
the  Kitchin  measure. 


Charles  E.  McCarthy,  executive 
secretary  of  the  Council  of  Motion 
Picture  Organizations,  last  night  told 
Motion  Picture  Daily  that  the 
present  fair  labor  standards  act  ex- 
empts retail  service  establishments, 
and  that  the  term  "service  establish- 
ments" has  always  been  applied  to 
motion  picture  theatres.  The  Kitchin 
bill,  passed  yesterday  ,  by  the  House 
of  Representatives,  continues  that  ex- 
emption, he  said. 

Cites  Commerce,  Labor  Ruling 

Motion  picture  theatres,  McCarthy 
continued,  have  always  been  placed  in 
the  "service"  category  by  both  the 
Department  of  Labor  and  the  Depart- 
ment of  Commerce. 


4Ruth'  Coast  Premiere 
Nets  $60,000  for  V.C. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  June  30.  -  Tent 
No.  25,  Variety  Club  of  Southern 
California,  raised  approximately  $10,- 
000  from  tonight's  special  Hollywood 
premiere  of  20th  Century-Fox's  "The 
Story  of  Ruth"  at  the  Fox  Wilshire 
Theatre. 

The  amount  raised  will  expedite  the 
$60,000  fund  drive  to  build  a  swim- 
ming pool  for  the  Variety  Roys  Club 
in  East  Los  Angeles. 

Acquire  Walks  by  Night9 

NEW  ORLEANS,  June  30.-Wool- 
ner  Brothers  Enterprises,  Inc.,  headed 
by  Bernard  and  Lawrence  Woolner, 
with  offices  here,  has  acquired  nation- 
al distribution  rights  to  "She  Walks 
By  Night,"  a  German-made  picture. 
Negotiations  with  independent  film 
distributors  throughout  the  nation 
have  been  completed,  among  which 
are  "Red"  Jacobs  on  the  west  coast; 
Embassy  Films  in  Boston;  Arnold  Ja- 
cobs, New  York;  Max  Roth,  Capitol 
Films  in  Chicago;  AIP  exchanges  in 
Milwaukee,  Pittsburg,  Kansas  City  and 
Milwaukee,  and  others.  Woolner  will 
handle  the  distribution  themselves  in 
the  New  Orleans  territory. 


'Eleven9  Opens  Aug.  4 

Dorchester  Productions'  "Ocean's 
Eleven"  will  open  in  more  than  200 
cities  throughout  the  country  on  Aug. 
4,  it  was  disclosed  this  week  by 
Charles  Roasberg,  general  sales  man- 
ager of  Warner  Rrothers,  which  is 
releasing  the  picture.  Directed  by 
Lewis  Milestone,  the  film  stars  Frank 
Sinatra,  Dean  Martin,  Sammy  Davis, 
Jr.,  and  Peter  Lawford. 


REVIEW: 

The  Lost  World 

Irwin  Allen — 20th-Fox — CinemaScope 

Producer-director  Irwin  Allen,  who  also  collaborated  with  Charles  Ben- 
nett on  the  screen  play  of  this  science-fiction  story  based  on  the  book- 
by  Sir  Arthur  Conan  Doyle,  has  handled  each  of  his  assignments  with 
outstanding  skill  and  imagination,  resulting  in  motion  picture  entertain- 
ment that  has  much  to  offer  all  segments  of  the  family  group. 

"The  Lost  World"  is  the  suspense-laden  tale  of  zoology  professor, 
Claude  Rains,  who  heads  a  group  from  London  to  South  America  to 
help  find  the  "lost  world"  he  claims  to  have  seen  on  a  previous  expedi- 
tion. The  professor  aims  to  prove  to  his  companions  the  existence  of 
prehistoric  dinosaurs  roaming  at  the  head  of  the  Amazon  River.  Accom- 
panying Rains  on  the  journey  are  Michael  Rennie,  an  English  lord  with 
a  reputation  as  an  explorer  and  playboy;  Jill  St.  John,  daughter  of  an 
American  newspaper  publisher  who  finances  the  trip;  Ray  Stricklyn,  Miss 
St.  John's  brother;  David  Hedison,  American  newspaperman  and  pho- 
tographer, and  Richard  Haydn,  a  scientist  who  challenges  the  credibility 
of  Rains'  discoveries. 

In  South  America  the  party  is  joined  by  Fernando  Lamas,  helicopter 
pilot,  and  Jay  Novello,  jungle  travel  agent  and  guide. 

The  series  of  adventures  and  misadventures  in  which  the  group  par- 
ticipates are  fraught  with  chills,  thrills,  suspense,  horror,  all  interspersed 
with  diverting  comedic  moments. 

While  the  picture  is  a  bit  slow  in  getting  started— it's  about  one-third 
of  its  running  time  before  the  adventurers  meet  up  with  their  first  dino- 
saur—it more  than  makes  up  for  this  in  the  closing  reels.  The  prehistoric 
animals  are  presented  with  fierce  realism  and  should  draw  gasps  from 
all  audiences.  The  highlight  of  the  goings-on,  which  include  giant-size 
insects,  cannabilistic  Indians  and  a  flight  through  imaginatively-created 
subterranean  caverns,  is  a  battle  to  the  death  between  two  of  the  huge 
monsters.  It  is  thrillinglv  and  realistically  presented. 

The  destruction  of  the  helicopter  and  radio  by  one  of  the  dinosaurs 
leaves  the  group  stranded  on  a  plateau  without  anv  means  of  communi- 
cation with  the  outside  world.  Their  efforts  to  escape  the  monsters  and 
the  Indians  through  treacherous  lava-laden  caves  is  enthrallingly  depicted 
by  the  De  Luxe  cameras,  and  beautifully  framed  with  ingenious  set- 
tings of  the  "lost  world." 

Special  credit  is  due  Winton  Hoch  as  director  of  photography;  Willis 
O'Brien  as  effects  technician,  and  Howard  Jackson  and  Sid  Cutner  for 
the  orchestration. 

All  roles  are  creditably  performed  by  the  able  cast,  with  Miss  St.  John, 
a  most  appealing  member  of  the  group,  as  is  Vitina  Marcus,  in  her  role 
as  the  native  girl  who  befriends  the  party  and  leads  it  to  safety. 

The  comprehensive  promotion  campaign  already  set  in  motion  bv  the 
20th  Century-Fox  advertising  and  publicity  department  and  which  is 
designed  to  attract  adults  as  well  as  children,  should  aid  considerably  in 
the  box  office  performance  of  this  picture,  which  itself  is  packed  with 
the  elements  of  satisfying  entertainment.  The  adults  will  take  the  chil- 
dren, or  vice  versa,  and  all  should  enjoy  it. 
Running  time,  98  minutes.  Release,  in  July. 

Sidney  Rechetnik 

Drive-In  Gives  Folder       Norris  Conclave  Speaker 


Ripps,  Lefko 

(Continued  from  page  1) 
by  Robert  Mochrie,  who  was  named 
M-G-M  general  sales  manager  last 
week,  succeeding  Jack  Byrne,  re- 
signed. Mochrie  previously  had  been 
an  assistant  general  sales  manager  in 
charge  of  "Ben-Hur"  distribution.  Bur- 
tus  Bishop  continues  as  assistant  gen- 
eral sales  manager,  in  charge  of  the 
Eastern,  Midwest  and  Central  divi- 
sions. 

Ripps,  who  has  been  stationed  on 
the  West  Coast  since  January,  1957, 


Loew's  Drive-in  Theatre  at  Oak 
Lawn,  near  Chicago,  has  distributed 
more  than  20,000  heralds  in  the  form 
of  an  envelope-size  folder  to  home 
owners  of  the  area.  Titled  "The  Lo- 
down,"  it  features  plugs  for  the  thea- 
tre, pictures,  refreshments,  courtesy 
of  the  staff,  and  comforts  provided 
for  patrons,  including  children.  Sug- 
gestions are  invited  and  space  is  pro- 
vided for  the  writing  of  them  by  the 
recipient. 

75  'Gantry9  Dates 

Some  75  key  regional  premieres 
have  been  set  for  United  Artists' 
"Elmer  Gantry,"  over  the  next  four 
weeks. 


BOSTON,  June  30.-C.  Glenn  Nor- 
ris, 20th  Centurv-Fox  general  sales 
manager,  will  deliver  an  address  at 
the  convention  of  Independent  Ex- 
hibitors, Inc.,  and  the  Drive-In  Thea- 
tres Association  of  New  England,  to 
be  held  at  Chatham,  Mass.,  Sept.  13- 
14-15.  Edward  W.  Lider  will  be  gen- 
eral chairman,  and  Carl  Goldman  co- 
ordinator of  the  meeting. 


Sales  Drive  Extended 

Continental  Distributing,  Inc.  has 
extended  its  district  manager's  sales 
drive,  which  was  to  have  ended  May 
31st,  through  1960,  it  was  announced 
by  Carl  Peppercorn,  vice  president 
in  charge  of  sales. 


Maurice  Lefko      Herman  Ripps 

was  formerly  assistant  sales  manager 
for  the  Eastern  division.  He  has  been 
widi  MGM  since  1930.  Bishop,  who 
has  been  in  his  home  office  post  for 
the  past  two  and  a  half  years,  was 
previously  Midwest  division  manager. 
He  has  been  with  the  company  since 
1926. 

Lefko  handled  sales  for  "The  Ten 
Commandments"  and  prior  to  joining 
MGM  was  vice-president  of  the  Mike 
Todd  Organization  in  charge  of 
"Around  the  World  in  80  Days"  sales. 


Du  Mont  Merger 

(Continued  from  page  1) 
shares  of  Fairchild  being  added  to 
the  1,039,140  shares  presently  out- 
standing on  the  basis  of  the  approved 
exchange  of  one  share  of  Fairchild 
common  for  15  shares  of  DuMont 
common,  and  one  share  of  Fairchild 
for  each  5.7  shares  of  DuMont  pre- 
ferred. 

The  vote  on  the  merger  of  DuMont 
stockholders  meeting  at  company  of- 
fices in  Clifton,  N.  J.,  was  1,855,547 
shares  of  common  and  95,854  shares 
of  preferred  in  favor  of  the  merger, 
and  11,234  shares  of  common  and 
938  shares  of  preferred  against.  The 
vote  at  the  Fairchild  meeting  was 
853,044  shares  for,  and  9,768  shares 
against.  The  Fairchild  meeting  was 
held  at  the  Barbizon  Plaza  Hotel,  New 
York. 

John  Carter,  Fairchild  president, 
told  the  meeting  the  merger  is  ef- 
fective immediately.  He  said  Fair- 
child's  earnings  for  the  first  half  of 
1960  will  "substantially  exceed"  earn- 
ings for  the  first  three  quarters  of 
1959,  and  that  the  outlook  for  the 
remainder  of  1960  is  "excellent." 

At  the  start  of  1960  DuMont  had 
a  loss  carry-over  of  approximately  $8 
million  which  could  be  used  by  Fair- 
child  for  tax  purposes  over  a  period 
of  years.  The  carryover  is  expected  to 
result  in  a  net  tax  benefit  of  about 
$3.42  a  common  share  on  the  1,215,- 
702  shares  to  be  outstanding. 


Motion  Picture  Daily 


Friday,  July  1,  1960  F 


PatheLahs.  FORTHCOMING  RELEASES 


ABBREVIATIONS:  AA,  Allied  Artists;  AIP,  American  Interna- 
tional Pictures;  BV,  Buena  Vista;  Col,  Columbia;  MGM,  Metro- 
Goldwyn-Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox; 
UA,  United  Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  color; 
cs,  CinemaScope,  te,  Techirama;  w,  VistaVision;  rs,  Regalscope. 

►  JULY 

AIP— HOUSE  OF  USHER,  c.  cs:  Vincent  Price,  Mark  Damon 
BV— POLLYANNA,  c:  Hayley  Mills,  Jane  Wyman 

COL— SONG  WITHOUT  END,  c,  cs:  Dirk  Bogarde,  Capucine  (special  handling) 

COL— STRANGERS  WHEN  WE  MEET,  c,  cs:  Kim  Novak,  Kirk  Douglas 

COL— STOP!  LOOK!  AND  LAUGH!:  Three  Stooges 

COL— THIRTEEN  GHOSTS:  Charles  Herbert,  Jo  Morrow 

MGM— BELLS  ARE  RINGING,  c,  cs:  Judy  Holliday,  Dean  Martin 

MGM— THE  DAY  THEY  ROBBED  THE  BANK  OF  ENGLAND:  Aldo  Ray 

PAR— THE  BELLBOY:  Jerry  Lewis,  Corinne  Calvet 

PAR— THE  RAT  RACE,  c:  Tony  Curtis,  Debbie  Reynolds 

PAR — TARZAN  THE  MAGNIFICENT,  c:  Gordon  Scott,  Betta  St.  John 

20-FOX— THE  STORY  OF  RUTH,  c,  cs:  Elana  Eden,  Stuart  Whitman 

20-FOX— THE  LOST  WORLD,  c,  cs:  David  Hedison,  Jill  St.  John 

20-FOX— FROM  THE  TERRACE,  c,  cs:  Paul  Newman,  Joanne  Woodward 

20-FOX— MURDER,  INC.,  cs:  Stuart  Whitman,  May  Britt 

20-FOX— TRAPPED  IN  TANGIERS,  cs:  Edmund  Purdom,  Genevieve  Page 

UA — THE  APARTMENT:  Jack  Lemon,  Shirley  MacLaine 

UA— CAGE  OF  EVIL:  Ronald  Forster,  Pat  Blair 

UA— THE  LAST  DAYS  OF  POMPEII,  c:  Steve  Reeves 

UNI— DINOSAURUS,  c,  cs:  Ward  Ramsey,  Kristina  Hanson 

UNI— PORTRAIT  IN  BLACK,  c:  Lana  Turner,  Anthony  Quinn 

WB — ICE  PALACE,  c:  Richard  Burton,  Robert  Ryan 

WB— HERCULES  UNCHAINED,  c:  Steve  Reeves 


►  AUGUST 

AA— HELL  TO  ETERNITY:  Jeffrey  Hunter,  Joan  O'Brien 
AIP— KONGA,  c:  Michael  Gough,  Jess  Conrad 

COL— THE  NIGHTS  OF  LUCREZIA  BORGIA,  c:  Belinda  Lee,  Jacques  Sernas 

MGM— ALL  THE  FINE  YOUNG  CANNIBALS:  Natalie  Wood,  Robert  Wagner 

PAR— PSYCHO:  Anthony  Perkins,  Vera  Miles 

PAR— IT  STARTED  IN  NAPLES,  c:  Clark  Gable,  Sophia  Loren 

20-FOX— ONE  FOOT  IN  HELL,  c,  cs:  Alan  Ladd,  Don  Murray 

20-FOX— FOR  THE  LOVE  OF  MIKE:  Richard  Baseheart,  Rex  Allen 

20-FOX— THE  THIRTY-NINE  STEPS:  Kenneth  More,  Taina  Elg 

20-FOX— YOUNG  JESSE  JAMES,  cs:  Ray  Stricklyn,  Willard  Parker 

20-FOX— SONS  AND  LOVERS,  cs:  Trevor  Howard,  Wendy  Hiller 

20-FOX— THE  IDIOT:  Russian  Film 

UA— ELMER  GANTRY,  c:  Burt  Lancaster,  Jean  Simmons 
UA— HE  RAN  FOR  HIS  LIFE:  Steve  Kandel,  Ron  Foster 
UNI— COLLEGE  CONFIDENTIAL:  Steve  Allen,  Jayne  Meadows 
UNI— CHARTROOSE  CABOOSE,  c:  Molly  Bee,  Ben  Cooper 
WB— OCEAN'S  ELEVEN,  c:  Frank  Sinatra,  Angie  Dickinson 


►  SEPTEMBER 

AIP— MALE  AND  FEMALE:  Nadja  Tiller,  Tony  Britton 

COL— AS  THE  SEA  RAGES:  Maria  Schell,  Clift  Robertson 

COL— FAST  AND  SEXY,  c:  Gina  Lollobrigida,  Dale  Robertson 

COL— ALL  THE  YOUNG  MEN:  Alan  Ladd,  Sidney  Poitier 

COL— THE  ENEMY  GENERAL:  Van  Johnson,  Jean  Pierre  Aumont 

MGM— THE  TIME  MACHINE:  Rod  Taylor,  Allan  Young 

20-FOX— LET'S  MAKE  LOVE,  c,  cs:  Marilyn  Monroe,  Yes  Montand 

20-FOX— HIGH  TIME,  c,  cs:  Bing  Crosby,  Fabian 

20-FOX — APHRODITE,  c:  Belinda  Lee,  Jacques  Sernas 

20-FOX— HIGH  POWERED  RIFLE,  cs:  Willard  Parker  and  Allison  Hayes 

UA — STUDS  LONIGAN:  Christopher  Knight,  Venetia  Stevenson 

UA— THE  NIGHTFIGHTERS:  Robert  Mirchum,  Anne  Heyward 

WB— THE  CROWDED  SKY,  c:  Dana  Andrews,  Rhonda  Fleming 


PEOPLE 


David  Supowitz,  theatre  architect, 
has  been  elected  the  first  honorary 
president  of  the  T-Square  Club  of 
Philadelphia,  an  organization  consist- 
ing entirely  of  architects. 

□ 

Claude  Schlanger  has  purchased 
from  Cumberland  Amusement  Co.  the 
Landis  Theatre,  Vineland,  N.  J.,  and 
the  adjoining  office  building.  He  will 
continue  operation  of  the  Landis,  with 
Herb  Lubin  remaining  as  house  man- 
ager. 

□ 

Cecil  Felt,  for  many  years  an  ex- 
hibitor, has  opened  a  real  estate  office 
on  Film  Row  in  Philadelphia. 
□ 

N.  H.  Waters,  president  of  Waters 
Theatres,  Birmingham,  Ala.,  has  re- 
ceived from  Athens  College  the  hon- 
orary degree  of  Doctor  of  Humani- 
ties. 

.  □ 

James  W.  Bradford  of  New  Orleans, 
a  newcomer  to  the  field  of  exhibition, 
has  acquired  his  second  operation,  the 
Anne,  a  de  luxe  neighborhood  house 
in  Baton  Rouge,  La.  His  first  was 
the  Rex,  in  Chauvin,  La. 

□ 

John  V.  Ward,  a  veteran  of  42  years 
in  the  industry,  most  recently  as  man- 
ager of  the  Seneca  Theatre,  Niagara 
Falls,  Ont.,  has  retired.  He  will  be 
succeeded  at  the  Seneca  by  Douglas 
Walker,  of  Collingwood. 

□ 

Ed  Story  has  been  named  manager 
of  the  new  Tony  Theatre,  Crescent 
Amusement  Co.  operation  in  Nash- 
ville. 

MTOA  Endorses 

( Continued  from  page  1 ) 
board  commended  American  Interna- 
tional Pictures  for  its  efforts  in  "in- 
creasing   releases    and    helping  to 
relieve  today's  product  shortage." 

Plans  for  the  new  producing-dis- 
tributing  company  had  been  presented 
to  the  convention  by  S.  H.  Fabian, 
chairman  of  the  American  Congress, 
in  a  speech  read  for  him  by  Philip 
Hailing.  Fabian  had  been  unable  to 
attend. 

While  not  attempting  directly  to  so- 
licit funds  for  the  new  company, 
Fabian  had  urged  exhibitors  to  give 
financial  support  to  bolster  the 
$2,000,000  already  subscribed  by  five 
circuits— American  Broadcasting-Para- 
mount Theatres;  RKO  Theatres;  Stan- 
ley-Warner; National  Theatres  & 
Television;  and  Loew's  Theatres. 
Fabian  gave  next  Jan.  1  as  the  dead- 
line for  raising  funds  for  the  company. 

Convention  speakers  today  in- 
cluded Mori  Krushen,  United  Artists 
national  exploitation  manager;  Mort 
McGill,  Eastern  division  manager  for 
Buena  Vista;  and  Harold  Saltz,  sales 
manager  for  Universal  at  Washing- 
ton, D.C. 


(Continued  from  page  1) 
owners  here  that  about  two  weeks 
ago  he  received  a  call  from  James  S. 
Burkett,  Pathe  Lab  sales  manager, 
and  a  member  of  the  SPG,  who  re- 
quested a  meeting  with  TOA  officials 
to  discuss  a  new  idea. 

Pickus,  accompanied  by  George  G. 
Kerasotes,  TOA  board  chairman,  and 
Walter  Reade,  Jr.,  former  TOA  presi- 
dent, met  last  week  with  Burket  and 
Gordon  K.  Greenfield,  president  of 
American  Corp.,  Pathe  Lab's  parent 
company,  and  heard  the  plan  for  the 
new  production  program. 

Additional  Conferences  Planned 

Further  meetings  will  be  held, 
Pickus  indicated,  to  work  out  details 
as  to  a  practical  number  of  pictures 
to  be  included  in  the  program,  their 
approximate  budgets,  probable  stories, 
casts  and  producers,  as  well  as  par- 
ticulars of  the  extent  of  exhibitor  co- 
operation and  how  it  will  be  achieved. 

Observers  here  pointed  out  that  in 
addition  to  possible  profits  on  the 
play-off  of  films  in  the  program, 
Pathe  Lab  will  benefit  from  the  lab- 
oratory work  which  the  program  will 
create.  It  is  generally  assumed  in 
trade  circles  that  the  cut-down  of 
Hollywood  production  has  disturbed 
the  labs  as  much  as  it  has  exhibitors. 

Pickus  made  it  clear  that  the  new 
development  would  not  affect  either 
the  TOA,  committee's  further  meet- 
ings with  the  SPG  on  mutual  produc- 
tion-exhibition exchanges  of  view- 
points, or  TOA's  support  of  the  ex- 
hibitor-sponsored plan  for  formation 
of  a  new  production-distribution 
company,  for  which  the  former  affi- 
liated circuits  have  posted  $2,000,000 
and  additional  sums  are  being  pledged 
by  independent  circuits. 

Pickus  said  he  has  "great  hopes  for 
the  future  if  the  Pathe  Lab  program, 
the  exhibitor  -  sponsored  production 
plan,  or  any  exhibitor  picture-making 
company  gets  to  work." 

Sees  'Snow-balling  Effect' 

"The  additional  films  these  sources 
would  produce,"  Pickus  said,  "would, 
I  am  confident,  create  a  snow-balling 
effect  that  will  result  in  300  to  350 
pictures  a  year  for  us.  I  feel  the 
moment  the  film  companies  see  ex- 
hibition is  really  in  the  picture-mak- 
ing business,  they  are  going  to  step 
up  their  own  production  to  try  and 
save  their  markets.  And,  as  we  stay  in 
business,  they  will  continue  their  in- 
creased production  and  will  be  sur- 
prised to  learn  the  truth  of  something 
we  have  been  trying  to  tell  them  for 
years— that  the  market  needs  and  will 
support  more  pictures,  and  will  be 
profitable  for  all." 

"As  it  becomes  increasingly  appar- 
ent that  exhibitors  are  dead  serious 
in  their  determination  to  cause  more 
pictures  to  be  made,"  Pickus  con- 
tinued, "many  statements  can  be  ex- 
pected to  come  from  high  film  execu- 
tives which  will  cast  doubts  on  the 
need  for  such  exhibitor  effort.  I  say 
this  not  cynically  nor  as  a  critic  of 
the  film  companies,  but  only  to  urge 
exhibition  not  to  be  deterred  from 


its  goal  of  causing  more  pictures  to 
be  made." 

Pickus  said  he  was  gratified  that 
TOA  had  been  selected  by  Pathe  Lab 
to  help  launch  the  new  program. 

"TOA's  consistent  efforts  and  busi- 
ness-like approach  to  our  industry's 
problems,  and  our  constructive  con- 
duct, are  paying  off,"  he  commented. 

The  TOA  head  said  that  as  the 
product  shortage  not  only  continues, 
but  worsens,  it  becomes  increasingly 
apparent  that  it  is  up  to  exhibitors 


to  act  if  any  relief  is  to  be  obtained. 

"The  film  companies,"  he  said,  "are 
all  operating  profitably  on  their  pres- 
ent total  output  of  about  200  pictures 
a  year.  They  have  no  theatres  of  their 
own  to  stock.  They  are  enjoying  a 
seller's  market.  They  are  making 
money.  They  have  no  reason,  in  my 
opinion,  to  rock  their  own  comfort- 
able boat  by  increasing  their  produc- 
tion and  releasing  schedules  material- 
ly. We  cannot  expect  the  relief  we 
seek  from  them," 


Friday,  July  1,  1960  MOTION   PICTURE  DAILY  Til^MlS 


^^^T  SEG  >8  Board 


National 


Pre-Selling 


<«^pHE  Alamo,"  John  Wayne's  $12 
A  million  Batjac  production,  re- 
ceived all-out  pre-selling  of  highest 
character  in  the  July  4  issue  of  "Life" 
—a  special  issue  devoted  to  U.S. 
Politics. 

The  inside  cover  gate  fold  plus  a 
third  page  of  text  written  by  Russell 
Birdwell  states  the  principles  of 
Wayne  and  Grant  by  reprising  the 
words  and  philosophy  of  the  Alamo 
patriots  and  the  history  of  that  fight 
for  human  freedom  won  at  "The 
Alamo." 

As  an  example  of  outstanding  pre- 
selling,  it  is  pre-eminent,  as  a  distinc- 
tive creative  presentation,  it  seems 
unique. 

• 

A  striking  color  ad  on  UI's  "Port- 
rait in  Black"  starring  Lana  Turner, 
Anthony  Quinn,  Sandra  Dee  and  John 
Saxon  appears  in  the  July  issue  of 
"Redbook." 

"The  Rat  Race,"  a  charming 
romance  about  an  impoverished  saxo- 
phone player  from  Milwaukee,  Tony 
Curtis,  who,  in  the  rat  race  of  New 
York,  meets  a  cynical,  disillusioned, 
impoverished  dance-hall  hostess,  Deb- 
bie Reynolds,  and  platonically  shares 
an  apartment  with  her,  and  even- 
tually teaches  her,  through  love,  that 
life  is  worth  living  is  reviewed  in  the 
July  issue  of  "McCall's." 

Richard  Marek  is  well  pleased  with 
this  new  Paramount  film,  and  the 
people  portrayed  by  Debbie  Rey- 
nolds and  Tony  Curtis.  In  his  opinion 
they  are  nice  people  because  they 
speak  with  wit,  with  warmth,  with 
freshness  and  spirit.  They  are,  indeed, 
part  of  the  rat  race,  but  they  rise 
above  it  because  of  their  entirely 
credible  love  for  each  other. 

"Bells  Are  Ringing,"  starring  the 
superb  comedienne,  Judy  Holliday  and 
Dean  Martin  has  been  selected  by 
"Seventeen,"  as  the  picture  of  the 
month  for  July. 

The  new  MGM  comedy  is  doing  ex- 
ceptionally good  business  at  Radio 
City  Music  Hall. 

• 

"Pollyanna,"  is  recommended  to 
the  readers  of  "Good  Housekeeping's" 
July  issue  by  Ruth  Harbert.  In  her 
opinion  "Pollyanna"  is  played  delight- 
fully by  a  young  British  girl,  Hayley 
Mills. 

The  rest  of  the  cast  is  equally 
impressive  including  Jane  Wyman, 
Karl  Maiden,  Adolphe  Menjou,  Don- 
ald Crisp  and  Agnes  Moorehead. 

i 

"The  Story  of  Ruth"  with  Israeli 
actress  Elana  Eden  has  been  awarded 
"Parent's"  Family  Medal  Award  for 
July. 

Walter  Haas 


Screen  Gems 


(Continued  from  page  1) 
Screen  Gems,  its  wholly  owned  sub- 
sidiary. 

In  dismissing  the  Government  suit, 
Judge  Herlands  ruled  that  the  contract 
did  not  constitute  price-fixing  in  vio- 
lation of  the  Sherman  Anti-Trust  Act 
nor  did  it  tend  to  substantially  lessen 
competition  in  violation  of  Section  7 
of  the  Clayton  Act. 

The  decision  enables  Screen  Gems 
to  continue  to  distribute  the  backlog 
of  pre-1948  features  acquired  by  Co- 
lumbia from  Universal.  For  the  dura- 
tion of  the  Government  action,  which 
was  first  brought  in  April  of  1958, 
Screen  Gems  had  been  limited  to  re- 
leasing no  more  than  50  of  the  fea- 
tures per  year.  Dismissal  of  the  suit 
removes  the  earlier  restraints  imposed 
by  the  court  on  the  performance  of  the 
agreement. 

In  handing  down  the  decision 
Judge  Herlands  found  that  feature 
films  are  not  a  separate  line  of  com- 
merce, and  there  is  nothing  unique 
about  feature  films  as  television  pro- 
gramming. He  found  that  all  TV  pro- 
gramming competes  with  all  other  TV 
programming,  and  there  was  no  prob- 
ability of  lessening  of  competition  as 
a  result  of  the  Columbia-Universal 
agreement. 

Wide  Significance  Seen 

Dismissal  of  the  Government  com- 
plaint on  the  merits  of  the  case  was 
seen  by  observers  yesterday  as  having 
wide  significance  for  both  the  motion 
picture  and  television  industries. 

Screen  Gems  and  Columbia  Pictures 
were  represented  by  the  firm  of  Davis, 
Polk,  Wardwell,  Sunderland  &  Kiendl 
(of  counsel,  Theodore  Kiendl,  Tag- 
gard,  Whipple  and  Henry  L.  King) 
and  Schwartz  &  Frohlich  (Arthur 
Schwartz,  Irving  Moross  and  Stewart 
Schwartz).  Universal  Pictures  was 
represented  by  Adolph  Schimel,  Uni- 
versal vice-president  and  general 
counsel,  and  Harold  Lasser  of  its  legal 
staff. 

Still  pending  in  the  courts  is  a  sim- 
ilar suit  filed  in  September,  1959. 
against  United  Artists  and  its  subsidi- 
ary, United  Artists  Associated,  Inc. 
This  involved  UA's  acquisition  of  the 
assets  of  Associated  Artists  Produc- 
tions and  C  &  C  Films. 

The  Government  charged  that  the 
acquisition  of  AAP  and  C  &  C,  which 
were  formerly  competitors  of  UA  in 
the  distribution  of  feature  films  to  tele- 
vision, served  to  lessen  competition 
in  the  field.  From  the  two  companies 
UA  gained  control  of  assets  which  in- 
cluded the  complete  pre-1949  libraries 
of  both  Warner  Brothers  and  RKO 
Radio,  the  Government  said. 

'Psycho9  at  $221,854 

Alfred  Hitchcock's  "Psycho"  has 
grossed  a  big  $221,854  to  date  in  four 
special  pre-release  engagements,  ac- 
cording to  consolidated  theatre  re- 
ports. The  figure,  representing  two 
weeks  of  playing  time  in  New  York 
and  one  week  each  in  Chicago,  Bos- 
ton and  Philadelphia,  is  one  of  the 
highest  ever  recorded  for  a  Paramount 
release  in  opening  engagements,  the 
company  said. 


One  Day;  Agreement  Near 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  June  30.  -  Rep- 
resentatives of  the  Screen  Actors 
Guild  and  the  Association  of  Motion 
Picture  Producers,  who  met  until  7:30 
tonight  to  conclude  an  agreement  on 
a  new  contract  for  television  actors, 
shook  hands  on  a  one-day  extension 
of  the  contract  which  was  to  have 
ended  at  midnight  tonight,  to  resume 
negotiations  tomorrow  morning  on 
what  is  believed  to  be  the  final  point 
of  agreement. 

Shapiro  Suit  Against 
Distributors  Dismissed 

Special  to  THE  DAILY 

PHILADELPHIA,  June  30.-Judge 
Van  Dusen  of  the  United  States  Dis- 
trict Court  in  Philadelphia  yesterday 
dismissed,  with  prejudice  the  action 
in  which  Merton  Shapiro  and  Ben- 
nard  Shapiro,  who  own  and  operate 
the  Arcadia  Theatre  here,  charged 
almost  all  of  the  major  motion  pic- 
ture companies  and  the  Goldman, 
Stanley  Warner  and  National  theatre 
circuits  with  having  conspired  to  de- 
prive the  Arcadia  Theatre  of  first-run 
product.  Suit  was  filed  in  1956. 

The  trial  had  been  scheduled  to 
open  here  today,  the  plaintiffs  having 
subpoenaed  40  executives  of  the  dis- 
tributor and  exhibitor  defendants. 
Louis  Nizer  and  Brad  Ward,  on  be- 
half of  the  defendants,  insisted  that 
the  plaintiffs,  be  required  to  testify 
first.  The  plaintiffs  resisted  the  motion. 

The  Court  then  ruled  that  the 
Shapiros  would  be  required  to  testify 
before  the  18th  of  July,  and  that,  if 
necessary,  the  court  would  sit  eve- 
nings in  order  to  complete  direct  and 
cross-examination  of  the  plaintiffs. 

The  Shapiros  consented  to  the  or- 
der of  dismissal,  with  prejudice,  and 
the  court's  record  shows  that  they 
received  only  $62,500  as  partial  reim- 
bursement for  the  attorneys'  fees  and 
disbursements  which  the  Shapiros  ex- 
pended in  connection  with  their  court 
action.  The  amount  sued  for  was 
$1,125,000. 

Criticism  of  Immoral 
films  Is  Defended 

Special  to  THE  DAILY 

VATICAN  CITY,  June  30-L'Os- 
servatore  Romano  has  attacked  social- 
ists and  communists  for  indignation 
at  criticism  of  immoral  movies.  The 
Vatican  City  daily  said  that  while 
movies  in  Soviet  Russia  "give  social 
instruction,"  socialists  and  communists 
outside  the  Soviet  union  encourage 
movies  that  are  immoral. 

L'Osservatore  Romano  was  defend- 
ing Umberto  Tupini,  Italian  Minister 
of  Entertainment  and  Tourism,  from 
attacks  for  his  criticism  of  Italian 
movies.  It  praised  him  for  his  "loyal 
and  clear  assumption  of  responsibil- 
ity." 


(Continued  from  page  1) 
the  negotiations  will  be  made  at  the 
annual  membership  meeting  of  the 
guild,  to  be  held  on  July  8  at  the 
Academy  Awards  Theatre  and  a  strike 
vote  will  be  taken,  following  which 
a  secret  mail  referendum  of  the  entire 
membership  will  be  conducted.  Under 
SEG  by-laws,  in  such  a  referendum 
75  per  cent  of  those  voting  is  required 
to  authorize  a  strike. 

SEG's  contracts  expired  April  2, 
1959.  Extra  players'  negotiations  with 
the  Association  of  Motion  Picture 
Producers  and  the  New  York  Film 
Producers  Association  also  are  at  a 
critical  stage.  The  Screen  Actors  Guild 
represents  extra  players  in  New  York. 

Shanks  said  that  best  offer  made 
by  the  producers  to  SEG  is  an  in- 
crease of  7/2  cents  an  hours,  "which  is 
so  far  below  that  given  other  per- 
formers and  other  employees  in  the 
industry  it  would  seem  the  employers 
are  trying  to  foment  trouble." 

He  added  that  SEG  also  is  insist- 
ing an  adequate  health  and  welfare 
coverage  for  extra  players  and  estab- 
lishment of  proper  wage  scales  for 
extras  in  filmed  TV  commercials. 

Chrysler  to  Sponsor 
Astaire's  Fall  Show 

Chrysler  Corporation  again  will 
present  Fred  Astaire  in  a  new  musical 
colorcast  over  the  NBC-TV  network 
during  the  1960-61  season,  the  net- 
work announced  this  week.  The 
Chrysler  purchase  was  made  through 
the  Leo  Burnett  Co.,  Inc.,  the  au- 
tomotive corporation's  advertising 
agency. 

Astaire,  whose  first  two  programs 
—"An  Evening  with  Fred  Astaire" 
and  "Another  Evening  With  Fred 
Astaire"— won  26  different  awards, 
will  star  again  in  a  full-hour  presen- 
tation to  be  telecast  in  the  fall.  The 
title  and  cast  of  the  new  show  will 
be  announced  later. 

"An  Evening  with  Fred  Astaire," 
presented  during  the  1958-59  season, 
was  the  year's  most  honored  program. 
"Another  Evening  with  Fred  Astaire," 
which  was  colorcast  last  November, 
received  additional  awards  for  the 
season  just  ended. 

Publicist  Assn.  Moves 
Against  Non-Union  Men 

From  THE  DAILY  Bureau 

HOLLYWOOD,  June  30.  -  Holly- 
wood's union-organized  publicists  ap- 
pealed yesterday  to  tiSeir  international 
organization  to  aid  them  in  halting 
the  servicing  of  film  television  shows 
by  non-union  press  agents  employed 
by  national  advertising  agencies. 

In  its  request  to  the  IATSE  and 
Moving  Picture  Machine  Operators 
Union  to  intercede  in  its  behalf,  the 
Publicists  Association,  Local  818,  re- 
quested that  the  situation  of  non- 
union press  agents  working  in  what 
has  always  been  a  100  per  cent  union 
field  be  made  known  to  the  full  na- 
tional membership  of  AFL-CIO. 


IRWIN  ALLEN 


IS  THE  MOST  AMAZING 
OF  ALL  POSSIBLE  WORLDS  ...AND 


MOTION  PICTURES 


20th  is  telling  it 
and  selling  it  to 
the  world. . .  with 
everything  that 
made  "Journey 
To  The  Center 
Of  The  Earth" 
a  blockbuster! 


OP 


NEW  YORK,  U.S.A.,  TUESDAY,  JULY  5,  1960 


STEVENS  SIGNS  CARL  SANDBURG! 


Flat  Rock,  N.  C.  —  George  Stevens,  who  will  produce  "The  Greatest 
Story  Ever  Told"  for  20th  Century-Fox,  signs  famed  two-time  Pul- 
itzer Award-winning  author  Carl  Sandburg  to  collaborate  with  him. 


VOL.  88,  NO.  2 

Letter  Is  Serit 

Aid  to  Cut 
Film  Tariffs 
Abroad  Asked 

Johnston  Asks  Inclusion 
In  U.S.  Trade  Negotiations 

Inclusion  of  motion  pictures  among 
the  items  to  be  considered  at  forth- 
coming negotiations  under  the  Gen- 
eral Agreement  on  Tariffs  and  Trade, 
has  been  requested  bv  Eric  Johnston 
on  behalf  of  the  Motion  Picture  Ex- 
port Association  of  America. 

The  request  was  made  in  a  letter  to 
Edward  Yardley,  secretary  of  the  in- 
ter-governmental Committee  for  Re- 
ciprocity Information  in  Washington. 

Johnston,  president  of  MPEAA,  out- 
lined in  his  letter  the  "enormous  im- 
portance to  the  American  motion  pic- 
ture companies"  of  the  foreign  market 
and  the  serious  obstruction  to  their 
(Continued  on  page  4) 

SAG,  AMPP,  ATFP 
Agree  on  Actors'  Pact 

By  SAMUEL  D.  BERNS 
HOLLYWOOD,  July  4.  -  The 
negotiating  committees  of  the  Screen 
Actors  Guild,  the  Association  of  Mo- 
tion Picture  Producers  and  the  Alli- 
ance of  Television  Film  Producers 
reached  an  agreement  late  Friday  on 
la  new  collective  bargaining  contract 
for  actors  in  television  entertainment 
films,  subject  to  the  approval  of  the 
boards  of  directors  of  the  respective 
organizations  and  the  membership  of 
the  guild. 

The  contract  provides  pension  and 
health  and  welfare  plans  paid  for  by 
(Continued  on  page  4) 

Para.  Executives  Leave 
For  Meetings  on  Coast 

George  Weltner,  Paramount  vice- 
president  in  charge  of  world  sales, 
Jerome  Pickman  and  Hugh  Owen, 
vice-presidents,  and  Joseph  Gould,  ad- 
vertising manager,  left  here  for  Hol- 
lywood last  night,  for  important  meet- 
ings at  the  Paramount  Studio.  The 
executives  will  view  a  rough  cut  of 
(Continued  on  page  4) 


Cushman  to  Handle  P.R. 
For  Allied  Convention 

Special  to  THE  DAILY 

CHICAGO,  July  4-The  appoint- 
ment of  Aaron  D.  Cushman  and  As- 
sociates was  announced  by  Jack 
Kirsch,  president  of  the  Allied  The- 
atres of  Illinois,  Inc.,  to  handle  pub- 
lic relations  for  the  Allied  States 
Ass'n.  convention  to  be  held  at  the 
Conrad  Hilton  Hotel  here  from  Nov. 
6  to  10. 


Advt. 

Wage  Bill  Endangered 
By  Hasty  Amendment 

From  THE  DAILY  Bureau 

WASHINGTON,  July  4.-An  error 
in  a  House-passed  agricultural  pro- 
cessing workers  exemption  from  the 
wage  law  has  cast  in  doubt  the  pas- 
sage of  a  minimum  wage  bill  this 
year.  An  amendment  described  to  the 
House  in  one  minute  and  adopted  by 
(Continued  on  page  5) 


TEN  CENTS 


New  Commission 

Gov't.  Group 
On  Obscenity 
To  Study  Films 

'Salacious'  Motion  Pictures 
Are  Scored  by  Senators 

By  E.  H.  KAHN 

WASHINGTON,  July  4.  -  The 
Senate  has  passed,  with  a  recorded 
vote,  a  bill  introduced  by  Sen.  Mundt 
(R.,  S.D.)  and  co-sponsored  by  29 
others,  to  create  a  "commission  on 
noxious  and  obscene  matter  and 
materials."  The  bill  makes  it  evident 
that  the  government's  policy  is  to 
suppress  the  traffic  in  obscenity,  and 
floor  discussion  made  it  clear  that  the 
group  will  inquire  into  motion  pic- 
tures. 

In  the  course  of  debate  on  the  bill, 
Sen.   Lausche   (D.,   Ohio)  made  re- 
peated references  to  motion  pictures. 
He  put  into  the  record  the  court  de- 
(Continued  on  page  2) 

UA  to  Have  Seven 
Shooting  in  July 

United  Artists  announced  at  the 
weekend  it  will  have  seven  major 
productions  shooting  in  July  which  it 
said  will  be  the  largest  that  any  com- 
pany will  have  put  before  the  cam- 
eras so  far  this  year  in  a  single  month - 

The  features  for  UA  release  will 
be  made  in  Hollywood,  Reno,  St. 
Louis,  New  York,  and  in  Spain. 

The  pictures  include  "The  Misfits," 
"Jack,  the  Giant  Killer,"  "Man  of  Al- 
catraz,"  "Something  Wild,"  "The 
Hoodlum  Priest,"  "Five  Gune  to 
Tombstone,"  "Revolt  of  the  Slaves," 
and  "Fabiola." 

KNXT  Gets  161  Pre-'48 
Films  in  20th-Fox  Deal 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  4.  -  Station 
KNXT  has  acquired  a  package  of  161 
pre-1948  20th  Century-Fox  films  on 
an  exclusixe  first-run,  seven-year  deal 
for  a  reported  $1,207,500.  It  was  an- 
nounced by  Leon  Drew,  program  di- 
rector KNXT  and  the  CBS-TV  Pacific 
Network. 


Ontario  Board  of  Censors  Is  Commended 
for  Doing  Good  lob  'Without  Controversy' 

Special  to  THE  DAILY 

TORONTO,  July  4— The  Ontario  Board  of  Censors  has  been  commended  for 
doing  a  "competent  and  objective"  job  in  an  editorial  in  the  "Windsor  Star." 

Said  the  newspaper:  "Censorship  is  a  controversial  issue  in  any  free  countiy. 
It  is  necessary  to  prevent  lewd  and  obscene  materials  being  distributed  under 
the  guise  of  art  yet  it  is  essential  not  to  intervene  unduly  on  the  freedom  of 
people  to  read  or  see  what  they  wish.  It  is  a  matter  of  almost  common  consent, 
however,  that  there  be  a  censorship  of  films.  Film  makers,  in  their  lust  for 
profits,  have  shown  themselves  irresponsible  in  failing  to  exercise  proper 
restraint. 

"In  Ontario  this  censorship  has  been  handled  as  it  should  be,  by  a  properly 
constituted  board.  Down  the  years  it  has  done  its  job  competently  and  ob- 
jectively. It  has  wisely  shunned  prejudices  or  other  motives  which  make  censor- 
ship dangerous.  The  board  has  proved  that  in  a  free  society  censorship  can  be 
done  without  much  controversy.  And  that  is  when  it  is  done,  as  it  should  be, 
by  a  competent  authority  operating  under  the  law." 


mm  -1° 


2 


Motion  Picture  Daily 


Tuesday,  July  5,  1960 


PERSONAL 
MENTION 


BARNEY  BALABAN,  president  of 
Paramount  Pictures,  returned  to 
New  York  at  the  weekend  from  Lon- 
don. 

• 

Arnold  M.  Picker,  United  Artists 
vice-president  in  charge  of  foreign  dis- 
tribution, will  leave  New  York  today 
for  London. 

• 

Nathan  D.  Golden,  director  of 
the  motion  picture  division,  U.S.  De- 
partment of  Commerce,  is  in  Berlin 
from  Washington.  Later  he  will  go  to 
Italy  to  attend  the  Venice  Film  Festi- 
val. 

• 

Bernard  Smith,  executive  assistant 
to  Sol  C.  Siegel,  M-G-M  studio  head, 
has  returned  to  the  States  from 
Europe. 

• 

Marty  Blau,  Columbia  Pictures  as- 
sistant publicity  manager,  is  in  Chi- 
cago today  from  New  York. 
• 

Jules  Lapidus,  Warner  Brothers 
Eastern  division  manager,  was  in 
Gloversville,  N.  Y.,  last  week  from 
here. 

• 

Herbert  Schwartz,  Columbia  Pic- 
tures branch  manager  in  Albany, 
N.  Y.,  has  returned  there  following  a 
visit  to  the  home  office. 

• 

Bernice  F.  Livingston,  who  has 
been  handling  publicity  and  promotion 
assignments  for  Continental  Distribut- 
ing, Inc.,  has  left  New  York  for  the 
Coast. 

• 

Walter  Wood,  producer,  arrived 
in  New  York  at  the  weekend  from 
Hollywood. 

Sir  Carol  Reed  and  Eric  Ambler, 
director  and  writer,  respectively,  of 
"Mutiny  on  the  Bounty"  for  M-G-M, 
have  returned  to  the  studios  from 
England. 

• 

Maxwell  Arnow,  Columbia  Pic- 
tures studio  executive,  left  Hollywood 
at  the  weekend  for  Miami  Beach. 


NEW  YORK  THEATRES 


, —  RADIO  CITY  MUSIC  Hill—, 

Rockefeller  Center  •  Ci  S -4600 

"BELLS  ARE  RINGING" 

An  AKfHi..'!  FREED  PRODUCTION  starring 

JUDY  HOLLIDAY  •  DEAN  MARTIN 

trom  M-G-M  in  Cinemascope  and  METR0C0L0R 
OH  THE  GREAT  STAGE  "HAWAII,  U.S.A." 


Gov't  Plans  Obscenity  Study 


( Continued 

cision  in  Ohio's  case  against  Nico 
Jacobellis,  theatre  manager,  in  the  ex- 
hibition of  "The  Lovers."  He  also 
asserted  (as  he  had  before)  that  evan- 
gelist Billy  Graham  had  told  him 
that  U.S.  movies  and  literature  sent 
to  Africa  "were  doing  more  damage 
to  our  esteem"  than  could  be  built  up 
by  U.S.  diplomats. 

He  noted  that  he  had  attended  a 
meeting  at  which  "we  heard  a  mon- 
signor  from  a  South  American  nation 
state  that  Hollywood  was  bringing  our 
nation  into  disrepute  by  its  moving 
pictures."  He  also  quoted  an  assistant 
secretary  of  state  as  having  told  the 
foreign  relations  committee:  "All  of 
our  ambassadors,  all  of  our  foreign 
service  men,  cannot  build  up  what 
Hollywood  is  doing  in  the  destruction 
of  the  esteem  that  the  peoples  around 
the  world  have  for  our  country." 

Sen.  Allott  (R.,  Colo.)  asked  how  the 
U.S.  can  permit  "in  our  moving  pic- 
ture theatres  stories  and  scenes  which 
could  only  be  described  ...  as  sala- 
cious and  overwhelming  to  the  moral 
precepts  and  concepts  of  our  coun- 
try. 

Sen.  Stennis  (D.,  Miss.)  cited  an 
unidentified  Russian  as  giving  as  a 
reason  for  not  taking  more  U.S.  pic- 


from  page  1 ) 

tures  in  the  cultural  exchange  pro- 
gram, that  "the  sexual  morality  of  the 
films  is  too  low."  He  said  he  thinks 
"this  typifies  the  impression  some  of 
our  films  leave  throughout  the  world." 

Sen.  Case  (R.,  S.D.)  asserted  that 
he  had  been  "staggered"  by  the  at- 
tention which  "a  certain  class  of  film" 
received  in  Madrid,  Spain.  He  asserted 
that  "they  were  obviously  Hollywood 
or  American-produced  films,"  but  men- 
tioned no  names. 

Literature  Also  Included 

Case  expressed  the  hope  that  the 
commission  would  have  power  to  "go 
into  the  question  of  the  production 
and  distribution  of  salacious  films  as 
well  as  salacious  literature."  Sen. 
Mundt  noted  that  "pictures  have  great 
power  and  great  capacity  for  good  or 
evil,  and  said  the  commission  should 
look  into  them. 

Membership  in  the  commission 
shall  include,  in  addition  to  govern- 
ment representatives,  "a  prominent 
representative  of  the  motion  picture 
industry"  and  one  from  the  radio-TV 
industry. 

House  action  approving  the  bill  is 
expected  before  Congress  completes 
its  work  and  adjourns  until  January. 


Newark  Catholic  Unit 
Sets  Film  Meeting 

Special  to  THE  DAILY 

JERSEY  CITY,  N.J.,  July  4.  -  The 
young  Catholic  Leaders  Institute  of 
the  Newark  archdiocese  will  sponsor 
a  study  conference  on  "standards  of 
motion  picture  appreciation"  here. 

The  conference,  to  be  held  Aug. 
22-23  at  the  Academy  of  St.  Aloysius, 
will  be  open  to  high  school  teachers, 
and  will  be  the  first  of  such  courses 
for  them  during  the  year.  The  con- 
ference will  be  conducted  by  Edward 
Fischer,  professor  of  communication 
arts  at  Notre  Dame  University. 

Lazarus  on  Coast  Today 

HOLLYWOOD,  July  4.  -  Paul  N. 
Lazarus,  Jr.,  vice-president  of  Co- 
lumbia Pictures,  arrives  here  from  the 
New  York  home  office  tomorrow  for 
a  week  of  conferences  with  Samuel  J. 
Briskin,  vice-president  in  charge  of 
West  Coast  activities,  and  other  Co- 
lumbia Studio  executives.  The  top- 
level  meetings  will  cover  Columbia's 
forthcoming  production  and  release 
program. 

'Entertainer'  Here  in  Fall 

"The  Entertainer,"  starring  Sir 
Laurence  Olivier,  will  have  its  Amer- 
ican premiere  in  New  York  in  mid- 
September,  it  was  announced  by  Irv- 
ing Wormser,  president  of  Continental 
Distributing,  Inc. 


Joint  Radio  Campaign 
Promotes  Films  Here 

A  joint  radio  campaign  over  lead- 
ing stations  in  the  New  York  City 
area  was  launched  over  the  weekend 
on  behalf  of  neighborhood  theatres. 
The  drive  will  run  for  13  weeks. 

Members  of  the  Metropolitan  Mo- 
tion Picture  Theatres  Association,  In- 
dependent Theatres  Owners  Associa- 
tion and  the  Motion  Picture  Associa- 
tion of  America,  are  participating  in 
the  radio  campaign  and  over  400  spot 
announcements  will  be  used  to  pro- 
mote films  playing  in  neighborhood 
theatres  during  the  campaign. 

This  radio  venture  marks  the  third 
successive  joint  radio  campaign 
undertaken  by  the  three  associations 
in  this  area.  The  first  campaign 
initiated  last  summer  proved  suc- 
cessful and  an  equally  successful 
campaign  was  launched  during  the 
Christmas  season  of  last  year, 
which  extended  into  April  of  this 
year. 

Donahue  and  Coe,  who  repre- 
sented the  industry  in  the  previous 
campaigns  is  also  in  charge  of  the 
current  broadcasts. 


Skiatron  Ban  Extended 

WASHINGTON,  July  4.-A11  trad- 
ing in  Skiatron  Electronics  and  Tele- 
vision common  stock  has  been  sus- 
pended through  July  14  by  the 
Securities  and  Exchange  Commission. 


'Time'  Unveils  New 
Protection  Room 

Coinciding    with    Paramount  dis- 
tribution of  the  first  in  its  series  of 
short    subjects    called    "Sports  Illu- 
strated,"   Time,    Inc.    has    officially  jj 
opened  to  the  public  its  custom-de-  j 
signed  auditorium  in  the  eighth  floor  1 
of  the  new  Time  &  Life  Building  here.  ; 
The  room's  unusual  decor  and  fine  I. 
projection  facilities  are  expected  to  ! 
attract  interest  within  motion  picture] 
circles.  , 

A  projection  booth  capable  ofl| 
handling  all  sizes  of  films  will  be  used 
in  the  auditorium  proper.  This  room, 
also  has  a  large,  fully-equipped  stage 
with  a  wide-screen  TV  projector  that 
retracts  into  the  ceiling,  and  coaxial 
cables  for  closed-circuit  TV.  The  au- 
ditorium seats  245  persons. 

Films  in  the  series,  produced'  by. 
Winik  Films  for  Paramount  are  one 
reel,  wide-screen,  color  short  subjects. 
Six  are  expected  to  be  produced  in 
the  current  series.  Eventually,  it  is 
hoped  that  at  least  four  will  be  dis- 
tributed each  year,  according  to  Sid- 
ney L.  James,  publisher  of  SI.  "Kings 
of  the  Keys,"  first  in  the  series,  runs 
10  minutes.  It  was  directed  and  writ- 
ten by  Martin  Andrews  and  narrated: 
by  Chris  Schenkel. 

The  Ponti  Auditorium  is  comple- 
mented by  five  other  rooms,  including 
a  large  gallery  lounge,  a  bar,  a  din- 
ing-conference  room,  a  serving  kitchen 
and  a  small  conference  room.  Esti- 
mated capacity  for  the  entire  area 
is  400.  The  auditorium  complex  was 
built  as  a  penthouse  on  the  eighth 
floor  terrace  of  the  north  wing  of  the 
L-shaped  wrap-around  which  abuts 
the  main  48-story  tower  of  the  build 
ing. 


-S.  O. 


Lodge  Appoints  Rubin 

Leonard  Rubin,  vice-president  and 
sales  manager  of  Gilliams  and  Rubin 
has  been  appointed  co-chairman  with  1 
Joseph  B.  Rosen,  regional  sales  man- 
ager of  Universal  Pictures  of  New 
York's  Cinema  Lodge  of  B'nai  B'rith's 
principal  fund-raising  project,  it  was 
announced  by  Abe  Dickstein,  pres- 
ident. The  fund-raising  project  on  be- 
half of  the  B'nai  B'rith  agencies  in- 
volves the  sale  of  750  contribution 
share  certificates  at  $25  per  certificate 
with  one  of  the  purchasers  being 
awarded  a  1960  four-door  Cadillac 
and  another  purchaser  a  10-day  all- 
expense-paid  cruise  for  two  on  the 
Holland-America  Lines  S.S.  "Niew 
Amsterdam"  leaving  Dec.  2,  1960. 


THEATRE  MANAGER 
WANTED 

for  large  motion  picture  circuit  in  metro- 
politan area.  Must  be  experienced  in  adver- 
tising and  promotion.  Write  full  details. 
Confidential.  Box  75,  MOTION  PICTURE 
DAILY,  1270  6th  Avenue,  N.  Y.  20,  N.  Y. 


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Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bureau, 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau,  4, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motion 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3100. 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagher, 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  year 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  second 
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juits 


V  €ftH  »J  ^'"9S  open  a  fantastic  new  world  of 


WW 


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CINEMASCOPE  and  COLOR 


There  is  a  Continental  Distributing  Inc.  Representative  in  your  area: 

BOSTON  ATLANTA  CHICAGO        LOS  ANGELES         WASHINGTON  DALLAS  SAN  FRANCISCO  CINCINNATI 

AR  STANTON  DAVIS    MR  JAMES  V.  FREW      MR.  MIKE  KASSEL    MR.  ALBERT  L.  KOLITZ      MR.  SHELDON  TROMBERG         MR.  TRUMAN  HENDRIX  MR.  WILLIAM  BENJAMIN    MR.  IRVING  SOCHIN 
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Boston  16  Mass          Atlanta,  Ga.           Chicago  5,  III.       Los  Angeles  7,  Calif.      13th  and  "E"  Streets,  N.W.           Dallas,  Texas  San  Francisco,  Calif.      Cincinnati  14,  Ohio 

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RELEASE 


Motion  Picture  Daily 


Tuesday,  July  5,  1960 


Banker  Lauds  'Smash  Hit' 
After  Checking  Deposit 

Approbation  from  a  banker  being 
"praise  indeed,"  Melvin  Miller,  gen- 
eral manager  of  Consolidated  Thea- 
tres, Stamford,  Conn.,  is  proudly  ex- 
hibiting a  deposit  receipt  of  the  Fair- 
field County  Trust  Co.  on  which  the 
teller  has  written,  "Congratulations 
on  a  smash  hit." 

The  banker's  exuberance  resulted 
from  Miller's  deposit  of  the  opening 
day's  receipts  of  Paramount's  "Psy- 
cho," the  size  of  which  seemed  to  call 
for  felicitations.  Needless  to  say,  the 
gross  broke  the  house  record  for 
an  opening  day. 


TV-Actor  Pact 


(Continued  from  page  1 ) 
the  employers,  two  sets  of  increases  in 
minimum  rates,  one  effective  retro- 
actively to  June  1,  1960  and  continu- 
ing to  1962,  and  then  additional  in- 
creases for  the  next  two  years,  and 
many  other  changes. 

Highlights  of  the  new  contract,  in 
addition  to  raises  in  minimums,  new 
limitations  on  producer  options  for  ex- 
clusive rights  on  pilot  and  series  con- 
tracts, include: 

(1)  Pension,  health  and  welfare 
plans:  producer  to  pay  an  amount 
equal  to  5  per  cent  of  total  actors' 
salaries  and  residuals,  with  limitation 
of  $2,500  per  actor  per  half  hour  pro- 
gram, and  $4,000  per  hour  show. 

(2)  Re-runs:  Present  re-run  schedule 
remains  in  effect  with  increased  resi- 
dual payments  provided  by  raises  in 
minimum  rates.  Guild  has  the  option 
the  end  of  the  first  two-year  period 
of  the  contract  to  convert  residual 
payments  to  a  system  of  royalty  pay- 
ments in  perpetuity  of  not  less  than 
8  per  cent  of  the  distributors  world- 
wide gross  from  re-runs.  If  the  guild 
exercises  the  option,  the  contract  will 
run  for  an  additional  three  years  in- 
stead of  two.  If  the  guild  elects  not 
to  exercise  the  option,  the  residual 
formula  will  be  based  on  the  mini- 
mums  taking  effect  in  1962  and  the 
contract  will  end  in  1964. 


Levine  Goes  to  Rome 

Joseph  E.  Levine,  president  of  Em- 
bassy Pictures,  flies  to  Rome  today  for 
pre-production  conferences  on  "The 
Thief  of  Bagdad."  The  adventure 
drama,  which  will  star  Steve  Reeves, 
goes   before    the   cameras   July  15. 


IN  A  HURRY  FOR 
SPECIAL  TRAILERS 

Let  Filmaek  make  them! 


You'll  be  glad  you 
did!  We'll  give  you 
fast  service  and 
the  finest  quality! 


1327  5.  Wabash 


FILMACK 


Aid Asked  on  Foreign  Tariffs 


( Continued 

trade  in  countries  still  applying  op- 
pressive taxes.  Motion  pictures  were 
not  included  in  the  listing  previously 
announced  by  the  committee  for  nego- 
tiation in  conferences  later  this  year. 

"I  would  like  to  request,"  wrote 
Johnston,  "that  exposed  motion  pic- 
ture film,  both  negative  and  positive, 
and  related  materials,  be  included  on 
the  list  of  products  on  which  the 
United  States  may  seek  concessions 
from  other  countries." 

After  pointing  out  that  more  than 
half  of  the  world-wide  gross  earnings 
on  American  films  came  from  the  for- 
eign market  last  year,  Johnston  said: 

"In  many  countries  import  duties  on 
negative  or  positive  prints  do  not  rep- 
resent an  onerous  expense  or  a  serious 
obstruction  to  importation,  but  have 
been  far  overshadowed  by  other  types 


from  page  1 ) 

of  restrictions.  Perhaps  for  this  reason, 
the  importance  of  import  duties  has 
been  overlooked  in  certain  instances." 

On  the  other  hand,  Johnston  point- 
ed out  that  among  the  countries  with 
whom  negotiations  are  to  take  place 
this  year,  there  are  several  cases  where 
the  duties  "are  of  such  a  size  as  to 
present  a  heavy  annual  cost  to  the  in- 
dustry and  an  important  impediment 
to  the  importation  of  films." 

A  tendency  on  the  part  of  some 
other  countries  to  resort  to  confisca- 
tory duties,  was  also  noted  by  Johns- 
ton, and  he  urged  the  committee  to 
press  for  more  reasonable  tariff  treat- 
ment in  these  areas.  He  also  pointed 
out  that  it  is  important  where  present 
duties  are  low  to  make  arrangements 
for  preventing  any  future  increases  in 
such  duties. 


Sandburg  to  Work  on       Para.  Officials 


'Story'  with  Stevens 

Special  to  THE  DAILY 

FLAT  ROCK,  Tenn.,  July  4.  - 
Carl  Sandburg,  world  acclaimed  poet 
and  historical  biographer,  is  about  to 
enter  motion  picture  production. 
George  Stevens,  producer-director,  an- 
nounced here  that  Sandburg  has 
agreed  to  collaborate  with  him  on 
bringing  to  the  screen  Fulton  Ours- 
ler's  best-selling  book,  "The  Great- 
est Story  Ever  Told,"  on  which  Ste- 
vens has  spent  the  past  year  preparing 
a  film  for  20th  Century-Fox. 

Sandburg  will  collaborate  with 
Stevens  and  his  staff  of  associates  in 
both  the  preparation  and  complete 
production  of  the  film,  the  producer 
stated. 

Stevens  revealed  that  Sandburg 
will  arrive  in  Hollywood  July  18  and 
devote  his  full  talents  to  the  writing 
and  actual  making  of  the  picture.  This 
will  mark  Sandburg's  first  association 
with  films. 


Pedro  Seeks  Another 

ALBANY,  N.Y.,  July  4.  -  Alex 
Pedro,  who  recently  placed  St.  Johns- 
ville,  New  York  back  on  the  theatre 
map— by  reopening,  with  the  aid  of 
merchants  and  townspeople,  that  vil- 
lage's only  motion  picture  house—, 
and  who  also  operates  in  Dolgeville, 
New  York,  is  reported  negotiating  for 
a  lease  on  the  Johnstown  Theatre  in 
Johnstown,  N.  Y.  Formerly  called 
Smalley's,  it  had  been  conducted  for 
two  years  by  Charles  Schnell. 


CHICAGO,  ILL. 


Form  Jeff-Fun,  Inc. 

MIAMI,  July  4.  -  Officers  of  Wo- 
metco  Enterprises,  Inc.,  and  Jefferson 
Stores,  Inc.,  issued  a  joint  announce- 
ment today  of  the  formation  of  a  new 
corporation,  Jeff-Fun,  Inc.  The  cor- 
poration was  formed  to  manage  and 
operate  a  unique  type  of  "inside  fun- 
land  park  and  snack  bar."  The  Jeff- 
Fun  will  be  located  as  part  of  the 
Jefferson  Super  Stores,  Inc.,  new  self 
service  department  store  in  Fort 
Lauderdale. 


( Continued  from  page  1 ) 
Hal  Wallis'  "G.I.  Blues,"  starring  El- 
vis Presley,  and  will  confer  with  Al- 
fred Hitchcock  on  the  August  general 
release  of  "Psycho." 

Other  upcoming  Paramount  re- 
leases to  be  discussed  include  Shavel- 
son-Rose's  "It  Started  in  Naples," 
Dino  DeLaurentiis'  "Under  Ten 
Flags,"  Roger  Vadim's  "Blood  and 
Roses,"  Jerry  Lewis'  "CinderFella," 
Marlon  Brando's  "One-Eyed  Jacks," 
Ray  Stark's  "The  World  of  Suzie 
Wong,"  Wallis'  "All  in  a  Night's 
Work"  and  Perlberg-Seaton's  "The 
Counterfeit  Traitor." 

FPCC  Set  to  Resume 
National  Meetings 

Special  to  THE  DAILY 

TORONTO,  July  4.  -  Famous 
Players  Canadian  Corp.  has  set  its 
first  national  meeting  of  executives, 
partners  and  managers  since  the  30's. 
Meetings  are  scheduled  for  Sept.  12- 
15  inclusive. 

The  four-day  conference  scheduled 
for  the  Park  Plaza  Hotel,  Toronto,  will 
include  a  showing  of  Telemeter,  which 
is  high  on  the  agenda.  Famous  Players 
is  Canada's  largest  circuit. 

New  Drive-In  Opens 

DETROIT,  July  4.  -  Elton  Samu- 
els owner  of  the  Waterford,  Jackson 
and  Pontiac  Drive-Ins,  opens  his  new 
1,500-car  Miracle  Mile  Drive-in  to- 
day. This  is  reported  to  be  the  only 
drivein  equipped  with  70mm  and 
Todd-AO  equipment.  Grand  opening 
festivities  will  include  fireworks  and 
prizes. 


3  Columbia  for  July 

Columbia  Pictures  will  release 
three  films  nationally  during  the  month 
of  July,  it  has  been  announced  by 
Rube  Jackter,  Columbia  vice-president 
and  general  sales  manager.  The  three 
features  are:  Bryna-Quine's  "Strang- 
ers When  We  Meet,"  William  Castle's 
"13  Ghosts,"  and  Harry  Romm's 
"Stop!  Look!  and  Laugh!" 


Justice  Dept.  Vigilance 
Is  Urged  for  Anti-Trust 

Special  to  THE  DAILY 

BERKELEY,  Calif.,  July  4.  -  Has 
divestiture  of  theatre  holdings,  in  line 
with  government  antitrust  action,  re-  j 
stored  competitive  market  rivalry  to 
exhibition? 

Michael  Conant,  author  of  "Anti- 
trust  in  the  Motion  Picture  Industry," 
just  published  by  the  Univ.  of  Cali-  ' 
fornia  Press  here,  concludes  that  it:| 
has  in  the  short  run,  but  will  prob- 
ably  not  prove  effective  in  the  long;; 
run. 

When  the  watchdog  powers  of  the^ 
courts  end,  Conant  expects  the  "mono- 
poly power"  of  the  major  chains  to'j 
make  itself  felt  once  more.  "The  only ! 
sure,  long-run  remedy  for  monopoly  ! 
power  is  dispersal  of  that  power.  The  ! 
circuits  should  have  been  destroyed,"  i 
Conant  writes.  He  argues  that,  for,; 
example,  United  Paramount's  500 1 
houses  should  have  been  divided  upi 
among  at  least  50  separate  firms. 

Chicago  Case  Emphasized 

Conant  formerly  served  as  attorney | 
to  firms  in  the  entertainment  industry  ! 
in  Chicago.  His  book  gives  special!! 
attention  to  the  Chicago  area  and  the  ; 
crucial  Jackson  Park  case.  He  is  now  ; 
assistant  professor  of  business  admin- 1 
istration  at  the  Univ.  of  California. 

Conant  feels  that  the  prohibition  on] 
compulsory  block-booking  has  been; 
effective,  as  have  those  on  formula 
deals  and  master  agreements.  How-! 
ever,  he  finds  that  distributors  have; 
been  able  to  control  admission  prices;; 
through  percentage  deals. 

Even  dispersal  of  theatre  holdings,,! 
Conant  concludes,  would  not  have 
produced  effective  competition  with- 
out a  system  of  public  auction  bid- 
ding, open  to  all  theatres. 

Opposes  Exhibitor  Views 

Conant  opposes  the  exhibitor  pro- 
posal of  compulsory  arbitration  in  the 
making  of  film  contracts  as  inconsis- 
tent with  free  competition.  He  argues 
that  the  minors  (Columbia,  Universal 
and  United  Artists)  were  wrongly 
named  as  defendants  in  the  basic 
Paramount  antitrust  case. 

In  conclusion  Conant  calls  for 
"continuous  vigilance  by  the  Depart- 
ment of  Justice  to  insure  free  entry 
of  rivals  into  the  market." 


GPL  Has  New  Quarters 

LOS  ANGELES,  July  4.-GPL  Di- 
vision—General Precision,  Inc.,  has 
relocated  its  West  Coast  sales  and 
service  headquarters  in  a  new  build- 
ing, 7803  Lemona  Avenue,  Van  Nuys, 
Calif.,  it  has  been  announced  by 
J.  M.  Kees,  manager  of  the  organiza- 
tion's Los  Angeles  regional  office. 
Formerly  the  facility  was  located  in 
Pasadena. 


Cinerama  in  Peru 

Cinerama  will  add  another  theatre 
to  its  chain  of  foreign  installations 
when  the  Diamante  Theatre  in  Lima, 
Peru,  opens  on  July  12th,  it  is  an- 
nounced by  B.  G.  Kranze,  vice-presi- 
dent of  Cinerama,  Inc. 


fuesday,  July  5,  1960 


Motion  Picture  Daily 


Minimum  Pay  Cinerama  Stock  Sale 


(Continued  from  page  1) 
n  overwhelming  voice  vote  now  ap- 
>ears  to  remove  some  13.5  million 
>resently  covered  workers  from  the 
>rotection  of  the  wage  hour  law.  Ex- 
>ectations  are  that  the  Senate  will 
change  this. 

The  amendment,  offered  by  Rep. 
imith  (D.,  Miss.)  and  designed  to 
nodify  the  agricultural  processing  ex- 
;mption  so  as  to  make  it  realistic 
inder  today's  conditions,  is  said  by 
he  Labor  Department  to  lift  this 
:overage.  Rep.  Smith  told  the  House 
hat  this  was  inadvertant,  after  it  had 
jeen  pointed  out  by  Rep.  Pucinski 
D.,  111.). 

Rep.  Roosevelt  (D.,  Calif.),  sponsor 
>f  the  wage  bill  that  had  been  ap- 
>roved  by  the  Labor  Committee,  but 
vhich  the  House  rejected,  confirmed 
he  interpretation  of  the  Smith  amend- 
nent  as  removing  presently  covered 
workers  from  the  law's  scope.  He  said 
it  may  give  us  a  good  chance  for 
inal  adoption  of  a  better  bill  ...  or 
t  may  mean  there  won't  be  any  bill 
t  all"  this  year. 

The  question  has  arisen  whether 
he  House  Rules  Committee  will  au- 
horize  a  conference  later  this  year 
3  reconcile  differences  (and  it  is  now 
ertain  that  the  Senate  cannot  adopt 
de  House  bill  unchanged  between 
he  House  and  Senate  versions). 

It  is  believed  that  Senate  adoption 
f  a  very  liberal  measure  would  make 
he  conservative  -  dominated  rules 
roup  very  chary  of  permitting  a  con- 
srence,  even  though  the  conferees 
re  likely  to  be  conservatively  in- 
lined,  since  a  bill  more  far  reaching 
han  was  the  House's  intent  in  passing 
:s  wage  bill  would  almost  certainly 
3sult. 


Portrait*  Grosses  High 

Following  record  opening  business 
n  premiere  engagements  in  Chicago 
nd  Cleveland  for  "Portrait  in  Black," 
iig  openings  are  reported  by  Univer- 
al  International  for  the  film  in  San 
xancisco.  Los  Angeles,  Portland, 
)enver,  Kansas  City  and  Birmingham, 
pet  its  multiple-theatre  opening  in  Los 
Lngeles  it  racked  up  $20,629,  in  San 
Irancisco  $3  938,  Portland  $2,075, 
)enver  $1,373,  Kansas  City  $1,276 
nd  Birmingham  $1,548. 


Paces  Activity  at  SEC 

From  THE  DAILY  Bureau 

WASHINGTON,  July  4.  -  A  large- 
scale  transaction  in  Cinerama  stock 
appears  in  the  Securities  and  Ex- 
change Commission's  report  of  "In- 
sider" transactions  during  the  period 
from  May  11  to  June  10,  1960.  Nicho- 
las Reisini,  officer  and  director  of 
Cinerama,  Inc.,  acquired  350,000 
shares  of  the  common  in  May  from 
Reeves  Soundcraft,  Inc.,  which  re- 
tains 103,441  shares.  The  purchase 
price  is  payable  over  a  three-year 
period. 

Albert  Zugsmith  received  3,000 
common  shares  of  Allied  Artists  pic- 
tures in  May,  bringing  the  total  hold- 
ings to  153,100. 

Edward  L.  Hyman,  an  officer  of 
American  Broadcasting  -  Paramount 
Theatres,  disposed  of  1,000  common 
shares  in  May,  retaining  9,000.  James 
G.  Riddell,  an  officer  and  director,  dis- 
posed of  280  shares,  leaving  him  with 
1,700. 

Robert  Sackman,  officer  of  Ampex 
Corp.,  exercised  an  option  for  5,250 
shares  of  common  in  May,  bringing 
his  total  to  6,660. 

Albert  A.  Garthwaite,  director  of 
Decca  Records,  Inc.,  disposed  of  300 
shares  of  common  in  May. 

W.  Argyle  Nelson,  officer  and  di- 
rector of  Desilu  Productions,  Inc.,  ac- 
quired 300  shares  of  common  in  May, 
giving  him  9,000. 

A  trust  controlled  by  Albert  A.  List, 
officer  and  director  of  Glen  Alden 
Corp.,  disposed  of  3,700  shares  of 
common  in  April.  In  the  same  month 
a  trust  for  Vera  G.  List's  daughter 
acquired  and  disposed  of  3,700  shares, 
bringing  its  holdings  to  521,853 
shares. 

Bennett  Cerf,  director  of  Metro- 
Goldwyn-Mayer,  acquired  300  shares 
of  common  in  April,  bringing  his  total 
to  800  shares. 

Victor  M.  Carter,  officer  and  di- 
rector of  Republic  Pictures  Corp.  ac- 
quired 14,800  shares  of  preferred 
stock  from  Holmes  Manufacturing  Co. 
in  a  private  transaction  during  May. 

Erwin  H.  Ezzes,  officer  of  Televi- 
sion Industries,  Inc.,  acquired  400 
shares  of  common  as  trustee  in  May. 

Francis  T.  Kelly,  officer  of  20th 
Century-Fox,  disposed  of  200  shares 
of  common  in  May,  retaining  1,050. 


Stratford,  Ontario,  Fete 
To  Show  24  Pictures 

Special  to  THE  DAILY 

TORONTO,  July  4.  -  The  Strat- 
ford International  Film  Festival, 
which  is  non-competitive,  will  present 
24  feature-length  films  this  year,  it 
was  announced  by  Louis  Applebaum, 
director.  The  festival,  held  in  conjunc- 
tion with  the  Stratford  Shakesperean 
Festival  at  Stratford,  Ont,  will  also 
present  an  assortment  of  short  sub- 
jects, cartoons,  documentaries  and  ex- 
perimental films  from  studios  in  18 
countries. 

From  Aug.  22  to  Sept.  3 

The  film  festival  is  to  be  held  in  the 
Avon  Theatre  during  the  two-week 
period  from  Aug.  22  to  Sept.  3.  All 
foreign-language  pictures  will  be 
shown  with  English  subtitles.  There 
will  also  be  two  special  children's  pro- 
grammes. 

Diamond  to  Israel  for 
Eichmann  Film  Confab 

From.  THE  DAILY  Bureau 

HOLLYWOOD,  July  4.  -  David 
Diamond  will  leave  here  this  week 
for  Israel  to  confer  with  government 
officials  regarding  cooperation  in  con- 
nection with  filming  "The  Supreme 
Executioner,"  which  he  and  Samuel 
Bischoff  will  produce  for  Allied 
Artists. 

The  film  will  be  based  on  infamous 
career  of  Adolf  Eichmann. 


Rank  (Can.)  in  Bowling 

TORONTO,  July  4.  -  The  Rank 
Organization  will  open  its  first  bowl- 
ing centre  in  Canada  at  New  Market, 
29  miles  north  of  Toronto,  on  Sept.  1. 
If  Rank  has  success  with  this  first  alley 
it  is  expected  to  expand  further.  Chris 
Holmes,  veteran  film  man  and  man- 
ager of  the  Odeon  Theatre,  New  Mar- 
ket, will  also  take  charge  of  the  bowl- 
ing centre. 

O'Brien  Bill  Reported       'MagdalencC  in  Boston 


REVIEW; 

Thunder  In  Carolina 

Darlington  Films  Prod.— Howco  Int'l. 

Rory  Calhoun  and  scores  of  other 
daredevil  drivers  go  racing  off  toward 
wealth  and  fame  or  disability  and 
death  in  "Thunder  in  Carolina,"  a 
"must"  hot  weather  film  for  all  of 
those  thousands  of  hot-rod  fans  in 
America.  The  picture  does  not  lack  for 
action  or  well-planted  sentimentality. 

It  tells  all  about  those  auto  race 
drivers  to  whom  limb,  women  and 
sometimes  even  life  is  secondary  to 
the  winner's  circle  and  the  fat  purse. 
Part  of  the  picture  was  filmed  at  the 
"Southern  500"  in  Darlington,  S.  C, 
where  Calhoun  is  shown  working  with 
his  protege,  John  Gentry,  driver  of 
the  car  Rory  used  before  a  spill  forced 
him  into  the  pit.  Just  before  the  big 
race  begins  Gentry  is  enticed  into 
driving  for  a  wealthy  race  enthusiast 
who  covets  trophies. 

So  Calhoun,  having  lost  the  driver 
half  of  the  partnership,  must  again  go 
behind  the  wheel.  When  victory  is  just 
a  lap  or  two  away  from  him,  Calhoun 
heroically  swerves  off  the  course, 
wrecking  his  car  and  re-wrecking  him- 
self, in  order  to  avoid  a  multi-car  ac- 
cident. Gentry  wins  the  race,  regains 
his  wife's  love  and  Calhoun's  friend- 
ship. 

The  picture  tries  hard,  through  Cal- 
houn, Gentry  and  Alan  Hale,  whom  a 
racing  accident  has  partially  crippled, 
to  explain  how  racing  fever  attacks 
a  man  and  what  it  does  to  those  who 
love  him.  And  there  are  enough 
thrills,  spills  and  off-track  misalliances 
to  please  patrons.  The  wide  screen, 
Eastman  Color  treatment  adds  gleam 
to  the  adventure. 

Paul  Helmick  directed.  The  picture 
was  produced  by  J.  Francis  White 
and  written  by  Alexander  Richards. 
Running  time,  92  minutes.  July  re- 
lease 

Saul  Ostrove 


WASHINGTON,  July  4.  -  The 
House  Commerce  subcommittee  has 
favorably  reportedly  to  the  full  com- 
mittee the  O'Brien  (D.,  N.Y.)  bill  to 
permit  sale  of  General  Aniline  &  Film 
to  U.S.  citizens.  Further  action  will 
be  deferred  until  August. 


BOSTON,  July  4.  -  The  William 
Shelton  production  of  "Magdalena," 
which  had  its  American  premiere  at 
Ben  Sack's  Beacon  Hill  Theatre  here, 
grossed  $12,000  in  its  first  week  at 
the  house,  according  to  the  manage- 
ment. 


OF 
THE 


FOR  AUGUST 

An  Arne  Sucksdorff  Production 

"THE  FLUTE  AND  THE  ARROW" 

Released  by  Janus  Films 
Selected  &y  seventeen  .  .  .  entertainment  guide  for  America's 
top  movie  goers  .  .  .  4,800,000  young  women  under  20! 


PICTURE 
MONTH 


TODAY  OTTO  PREMINGER  COMPLETED  THE  FILMING  OF  'EXODUS.'  ALL  THE  SHOOTING  TOOK  PLACE  IN  ACTUAL  LOCALES  AT 
HAIFA,  ACRE,  NAZARETH,  CAESAREA,  KAFR  KANA,  ATLIT  AND  JERUSALEM  IN  ISRAEL  AND  FAMAGUSTA,  NICOSIA  AND 
CARAOLOS  ON  THE  ISLE  OF  CYPRUS.  NOW  'EXODUS'  ENTERS  THE  FINAL  STAGES  OF  MUSICAL  SCORING  AND  EDITING. 

*£XODUS'  STARS  PAUL  NEWMAN,  EVA  MARIE  SAINT,  RALPH  RICHARDSON,  PETER  LAWFORD,  LEE  J.  COBB,  SAL  MINED, 
JOHN  DEREK,  HUGH  GRIFFITH,  GREGORY  RATOFF,  FELIX  AYLMER,  DAVID  OPATOSHU  &  JILL  HAWORTH.  SCREENPLAY  BY 
DALTON  TRUMBO  FROM  THE  BEST-SELLING  NOVEL  BY  LEON  URIS.  PRODUCED  AND  DIRECTED  BY  OTTO  PREMINGER  IN 
SHEW  PANAVSSION  70  AND  TECHNICOLOR®  —  A  UNITED  ARTISTS  RELEASE. 

*£XODUS'  WILL  OPEN  AT  THE  WARNER  THEATRE  IN  NEW  YORK  ON  DECEMBER  15,  I960,  THE  CINE-STAGE  THEATRE  IN 
CHICAGO  ON  DECEMBER  16,  THE  FOX  WILSHIRE  THEATRE  IN  BEVERLY  HILLS  ON  DECEMBER  Zh  AND  AT  THE  SHERIDAN 
THEATRE  IN  MIAMI  BEACH  ON  DECEMBER  21. 


VOL.  88,  NO.  3 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  JULY  6,  1960 


TEN  CENTS 


M"G"M  SIdtGS  15    Compet't'on       Un'ted  Kingdom 


TO  A  Says: 


July  Is  Best 
Month  in  '60 
For  Product 


Find  August  Close  Behind: 
But  Total  for  Year  'Lean' 


July  will  be  the  biggest  month 
thus  far  this  year  for  the  industry 
in  terms  of  both  quantity  and 
quality  of  product,  and  August  will 
not  be  far  behind.  This  is  the  result 
of  a  round-up  report  by  Theatre 
Owners  of  America  published  in  its 
current   bulletin   released  yesterday. 

According  to  presently  available 
information,  however,  September  will 
slide  off  again,  the  TOA  report  notes. 

The  TOA  check  with  the  major 
(Continued  on  page  2) 

Republic  Earnings  Top 
Million  in  First  Half 

From  THE  DAILY  Bureau 

LOS  ANGELES,  July  5-Republic 
Corp.  net  income  for  the  26  weeks 
ending  April  30,  rose  to  $1,003,077, 
or  50  cents  a  share  on  the  2,004,190 
shares  outstanding  after  $1,250,000 
in  federal  taxes  and  before  payment 
of  $200,000  for  preferred  stock  divi- 
dends. 

This  is  nearly  double  net  earn- 
(Continued  on  page  4) 

Greenville,  S.C.,  Can 
I  Have  Sunday  Films 

Special  to  THE  DAILY 

GREENVILLE,  S.  C,  July  5.-Area 
theatre  operators  are  jubilant  over  the 
announcement  that  a  boost  in  popula- 
tion as  reflected  in  the  1960  census 
figures  will  allow  Sunday  movies  to  be 
shown  in  the  city  of  Greenville. 

However,  informed  legal  sources 
(Continued  on  page  7) 

TELEVISION  TOD  AY -page  6 


In  Next  6  Months  Rank,  Telemeter  Race 

For  Pay-TV  in  Britain 


Fifteen  top  pictures  have  been  def- 
initely scheduled  for  production  by 
M-G-M  within  the  next  six  months  to 
be  released  dur- 
ing the  fiscal 
year  starting 
Sept.  1,  Joseph 
R.  Vogel,  presi- 
dent, announced 
here  yesterday. 
Five  "super" 
films  are  in- 
cluded in  the 
schedule  for 
that  period,  he 
added. 

Vogel  made 
the  announce- 
ment following 
meetings  at  the  Culver  City  studios 
with  Sol  C.  Siegel,  studio  head,  and 
the  executive  and  production  staffs. 
The  "super"  films  include  "Cimar- 
( Continued  on  page  4 ) 


Novins  Demonstrates  Wired  System; 
Rank  Signs  with  Rediffusion  on  Patents 

By  WILLIAM  PAY 

LONDON,  July  5.— A  race  to  be  the  first  with  an  operating  pay  television 
system  in  the  United  Kingdom  shaped  up  here  at  the  weekend  with  a  demon- 
stration of  its  system  for  the  press  by  Paramount's  Telemeter  and  with  the  an- 
  nouncement  by  the  Rank  Organisation 


Joseph  R.  Vogel 


Business  Big  for 
July  4th  Weekend 


business  around  Times 
in  local  neighborhoods,  and 


Maloney  Resigns  M-G-M 
Central  Sales  Post 

John  J.  Maloney,  industry  veteran 
and  Central  Division  sales  manager  for 
M-G-M  since  1943,  has  resigned  that 
post,  effective  July  11. 

Associated  with  M-G-M  since  the 
(Continued  on  page  4) 


Theatre 
Square 

elsewhere  around  the  country  received 
a  boost  over  the  Independence  Day 
weekend  holiday  period,  a  check  re- 
vealed yesterday. 

"The  Apartment"  was  one  of  the 
most  successful  examples.  The  United 
Artists  release  grossed  $15,315  at  the 
Plaza  and  $28,390  at  the  Astor  for  the 
Friday  -  through  -  Monday  period. 
"Strangers  When  We  Meet"  rolled  up 
(Continued  on  page  7) 


that  it  had  concluded  an  agreement 
with  Rediffusion,  Ltd.,  for  the  devel- 
opment and  promotion  of  pay  televi- 
sion when  it  is  authorized  here  or 
overseas. 

Concluding  two  weeks  of  private 
showings  for  industry  executives, 
Louis  Novins,  president  of  Interna- 
tional Telemeter,  demonstrated  an 
Anglicized  version  of  his  company's 
( Continued  on  page  2 ) 


Hot  Losing  Theatre, 
Gaining  a  Hotel 


you're  not 
gaining  a 


REVIEW: 


It  Started  In  Naples 

Shavelson-Rose  Prod. — Paramount — VistaVision 


The  writer-producer-director  team  of  Mel  Shavelson  and  Jack  Rose, 
responsible  for  such  good  pictures  as  "Houseboat"  and  "The  Five 
Pennies,"  went  with  Clark  Gable  and  Sophia  Loren  to  Rome,  Naples 
and  Capri  for  "It  Started  in  Naples."  The  result  is  a  droll  film  in  Vista- 
Vision  and  Technicolor,  fortunate  to  have  star  names.  In  addition  it 
boasts  a  nine-year-old  Italian  scamp— he  smokes,  drinks  anything  but 
what's  good  for  him  and  mouths  delirious  American  slang— who  outplays 

(Continued  on  page  4) 


"Cheer  up,  movie  fans; 
losing  a  theatre,  you're 
hotel!" 

This  is  the  theme  being  promulgat- 
ed by  Loew's  Theatres,  Inc.,  following 
adverse  comment  received  when  it  an- 
nounced it  was  razing  two  theatres 
which  would  be  replaced  by  a  hotel 
and  an  apartment  house  here.  Some 
writers  concluded  that  the  two  inci- 
( Continued  on  page  4 ) 

W.  B.  Names  Livingston 
Central  Div.  Sales  Head 

Grover  Livingston,  central  division 
sales  manager  for  Warner  Rrothers, 
has  been  appointed  western  division 
sales  manager,  succeeding  Fred  Green- 
berg,  it  has  been  announced  by 
Charles  Boasberg,  general  sales  man- 
ager. Greenberg  recently  announced 
(Continued,  on  page  4) 


LABORATORIES,  INC. 

NEW  YORK  AND  HOLLYWOOD 


Complete  facilities  for  every  film 
need  in  black  and  white  or  color 


2 


Motion  Picture  Daily 


Wednesday,  July  6,  1960 


PERSONAL 
MENTION 


MRS.  LISA  LEWIS,  wife  of  Roger 
H.  Lewis,  United  Artists  vice- 
president,  gave  birth  at  Lying-in-Hos- 
pital yesterday  to  a  nine-and-a-half- 
pound  boy,  Joshua  Hill.  Mr.  and 
Mrs.  Lewis  also  have  a  daughter,  born 
a  year  ago. 

Clem  Perry,  executive  assistant  to 
Ilya  Lopert,  president  of  Lopert 
Films,  is  in  Hollywood  today  from 
New  York. 

• 

Isador  M.  Rappaport,  head  of 
Rappaport  Theatres,  Baltimore,  has 
left  there  for  the  Coast. 

• 

L.  J.  Duncan  and  Sidney  Laird,  of 
West   Point   Amusement   Co.,  West 
Point,  Ga.,  have  returned  there  from 
New  York  and  Washington. 
• 

A.  M.  Schuman,  pioneer  Florida 
exhibitor,  and  Mrs.  Schuman  have  re- 
turned to  their  Daytona  Beach  home 
from  Connecticut. 

• 

Mike  Mindlin,  producer,  will  leave 
New  York  today  for  Paris. 

• 

M.  H.  Fritchie,  branch  manager 
for  National  Theatre  Supply  in  Cleve- 
land, has  left  there  on  his  annual  va- 
cation. 


Berlin's  Golden  Bear 
To  March  for  'Wind' 

Special  to  THE  DAILY 

BERLIN,  July  5  (By  Cable)-Fredric 
March  won  the  Golden  Bear  as  Best 
Actor  in  the  Berlin  Festival  for  his 
portrayal  of  the  prosecuting  attorney 
in  Stanley  Kramer's  "Inherit  the 
Wind,"  a  United  Artists  release. 

The  awards,  announced  today,  in- 
cluded the  "Youth  Festive"  award  to 
"Inherit  the  Wind"  as  die  picture  best 
suited  for  the  youth  of  the  world. 


gems  of 
showmanship!... 


by  national 
screen  servi< 


July  Is  Best 

( Continued  from  page  1 ) 
film  companies  shows  27  releases 
set  for  July,  20  for  August  and  18 
for  September.  This  compares  with 
25,  15  and  13  for  the  same  months 
last  year.  In  quantity  the  majors  will 
release  172  films  through  Septem- 
ber, compared  with  175  last  year. 

Foreign-made  films  continue  to  dot 
the  release  schedules,  it  is  pointed 
out,  with  four  for  each  month  in 
July,  August  and  September. 

"The  figures  continue  to  bear  out 
TOA's  prediction  that  the  total  re- 
leases for  1960  will  not  be  much 
more  or  much  less  than  the  very 
lean  224  of  1959,"  the  bulletin  ob- 
serves. "Further,  figures  on  films  put 
in  production  by  the  major  com- 
panies indicates  a  continued  thin 
diet  for  at  least  the  next  six 
months." 

Compared  with  1959 

TOA  publishes  a  comparative  re- 
lease schedule  for  the  number  of 
films  set  through  September  this 
year  as  compared  with  1959.  It 
shows  16  films  for  January  as  com- 
pared with  22  last  year;  Feb.,  22 
and  22;  Mar.,  14  and  23;  Apr.,  17 
and  17;  May,  19  and  18;  June,  19 
and  20;  July,  27  and  25;  Aug.,  20 
and  15;  Sept.,  18  and  13. 

A  round-up  on  current  production 
in  Hollywood  shows  63  films  placed 
before  the  camera  thus  far  in  1960 
as  compared  with  87  last  year  and 
115  in,  1959. 

Pictures  still  shooting  in  1960 
total  30  and  15  are  scheduled  for  a 
July-Aug.  start. 

In  conclusion  TOA  notes:  "All  the 
foregoing  figures  again  point  up 
dramatically  the  very,  very  tight 
product  situation,  and  the  necessity 
of  exhibition  creating  new  sources 
of  films." 


Service  Pins  Presented 
To  140  Schine  Personnel 

Special  to  THE  DAILY 
GLENS  FALLS,  N.  Y.,  July  5.- 
Some  140  employees  of  Schine  Enter- 
prises were  awarded  service  pins  at 
the  Queensbury  Hotel  here,  honoring 
long  service  for  the  company  at  the 
home  offices  in  Gloversville  or  in  the 
field. 

Those  spotlighted  for  the  most  ex- 
tended periods  of  work  included: 
Harry  King,  of  Gloversville,  the  first 
employee  to  be  hired  by  J.  Myer 
Schine  when  the  latter  opened  the  old 
Hippodrome,  in  that  city,  in  1917; 
George  V.  Lynch,  now  chief  film  buy- 
er for  the  Schine  circuit,  who  was  an 
usher  in  an  out-of-town  theatre  back- 
in  1919.  Four  generations  of  Schines 
were  represented  at  the  dinner. 

Schine  Enterprises,  Inc.,  has  an 
outstanding  record  for  longevity  of 
employment. 


AA  to  Make  Seven 
Pictures  Abroad 

Allied  Artists  announced  it  will  un-  , 
dertake  the  most  ambitious  overseas 
filming  program  in  company's  history 
during  the  next  12  months  with  seven 
major  pictures  scheduled  to  be  made 
on  overseas  locations. 

Among  the  films  will  be  "The  Capri 
Story,"  with  all  footage  to  be  made 
on  the  famous  island;  "Armored  Com- 
mand," a  World  War  II  story  of  the 
7th  Army  with  locations  in  France  and 
Germany;  "Street  of  Montmartre," 
slated  for  late  summer  shooting  in  the 
French  capital;  "Billy  Budd,"  the 
Melville  classic  sea  story  scheduled  for 
England  and  the  Mediterranean  lo- 
cales; "Marco  Polo,"  to  be  based  in 
Hong  Kong  with  locations  in  Burma, 
Thailand  and  India;  "The  Big  Wave," 
a  Pearl  Buck  story  set  in  Japan,  and 
"Crash  Boat,"  a  World  War  II  naval 
drama  to  be  made  in  Hawaii. 


All  Wisconsin  Allied 
Officers  Are  Re-elected 

Special  to  THE  DAILY 
ELKHART  LAKE,  Wise,  July  5.- 
All  officers  of  Allied  Theatre  Owners 
of  Wisconsin  were  re-elected  at  the 
annual  convention  here  last  week. 
They  include  Edward  E.  Johnson, 
president;  Dean  Fitzgerald,  vice-presi- 
dent; Evelyn  Gutenberg,  secretary; 
Oliver  Trampe,  treasurer;  Sig  Gold- 
berg, national  director;  and  Ben  Mar- 
cus, director-at-large. 

On  the  board  of  directors  are  Gerry 
r  ranzen,  Floyd  Albert,  Martin  Holz- 
man,  William  Charboneau,  Harry 
Melcher,  Otto  Settele,  Larry  Beltz, 
Fred  Minor,  Ranee  Mason  and  F.  J. 
McWilliams. 

Five  resolutions  were  passed  at  the 
convention.  One  condemned  Warner 
Brothers  for  sales  policies  restricting 
adjustments;  two,  a  call  for  the  Ameri- 
can Congress  of  Exhibitors  to  meet 
with  company  presidents  immediately 
on  aiding  small  theatres  in  distress; 
third,  support  of  Motion  Picture  In- 
vestors should  be  continued;  four, 
condemnation  of  the  roadshowing  of 
70mm  picturers;  five,  continued  sup- 
port of  Compo. 


British  Pay-TV  ft 


( Continued  from  page  1 ) 
equipment  for  the  general  press.  The 
demonstration  was  by  land  cable  on  a 
set  equipped  to  receive  three  channels 
in  addition  to  the  regular  BBC  and 
Independent  Television  Authority  sig- 
nals. The  coin  box  was  operable  on  a 
range  from  zero  to  20  shillings. 

Reporting  on  the  progress  of  the 
system  so  far,  Novins  quoted  from 
a  Motion  Picture  Herald  article  on  j 
Telemeter  in  Toronto  by  Martin  Quig- 
ley,  Jr.,  and  said  that  demonstrations  ! 
here  had  generated  tremendous  trade 
interest.   He  said  his  company  was  j 
laying  the  groundwork  for  a  British  i] 
company  which  would  license  various  j 
interests  here  to  operate  Telemeter  in  | 
specified   geographical    areas   within  j 
the  United  Kingdom.  He  said  that  in  j 
its  early  stages  at  least  operation  here  i 
would  be  by  a  wired  system. 

Long-Term  Pact  Disclosed 

Immediately  following  the  Novins 
demonstration  yesterday,  the  Rank  Or- 
ganisation and  Rediffusion,  Ltd.,  today 
announced  a  long  term  agreement  "for 
the  development  and  promotion  of 
pay  television  when  permitted  in  the  / 
United  Kingdom  and  overseas."  The 
announcement  recalled  the  joint  state- 
ment by  the  two  companies  in  Octo- 
ber, 1959,  when  Rank  acquired  the 
right  to  use  the  Rediffusion  system  of 
wired  television  in  relay  operations. 
Rediffusion  is  the  leading  company 
here  in  the  wired  radio  and  television 
field.  It  has  existing  networks  cover- 
ing over  250,000  subscribers.  Both 
companies  have  substantial  interests  in 
the  electronics  field  and  their  research, 
previously  developed  separately,  will 
now  be  pooled  under  common  direc- 
tion with  both  partners  contributing 
their  patents  on  subscription  television 
by  wire  and  radio. 


Fowler  Mass  Today 

HOLLYWOOD,  July  5.  -  Requiem 
Mass  will  be  said  tomorrow  at  St. 
Martin  of  Tours  Catholic  Church, 
Brentwood,  for  Gene  Fowler,  70,  who 
died  on  Saturday  of  a  heart  attack.  He 
is  survived  by  his  wife,  Agnes;  a 
daughter,  Jane,  and  two  sons,  Gene, 
Jr.,  a  director  and  writer,  and  Will,  in 
the  exploitation  field. 

Fowler,  in  addition  to  his  writing  of 
legitimate  plays,  screenplays  and  nov- 
els, produced  some  of  the  best  known 
biographies  of  show  people. 


Government  Sanction  Doubted 

The  new  partnership  will  operate 
under  the  name  "Choiceview"  and  will 
be  capitalized  at  £  100,000.  The 
plan  is  to  offer  programs  and  technical 
services  to  other  intending  operators. 

Official  observers  doubt  whether  in 
view  of  the  Government's  pending  re- 
view of  the  whole  British  television 
and  sound  broadcasting  policies  there 
will  be  any  Government  sanction  of 
pay  TV  systems  for  several  years,  j 
However,  the  race  is  on. 

'Bellboy9  Here  July  20 

Jerry  Lewis'  "The  Bellboy,"  farce 
comedy  which  the  comedian  filmed 
entirely  in  Miami  Beach,  will  have 
its  first  New  York  showing  starting 
July  20,  at  more  than  90  theatres  in  i 
the"  greater  metropolitan  area.  Among 
the  theatres  participating  in  the  first 
city-wide  showing  of  "The  Bellboy"  \ 
are  those  of  the  Loew's,  Century, 
RKO,  Brandt,  Skouras,  Randforce  and 
Prudential  circuits. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher ■;  Sherwin  Kane, .Editor;  James  D.  lyers  Maying Editor;  ^^^^^'^^7 


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HOUywood  7-2145;  Washmgto: 
:r;  Peter  Burnup,  Editor;  Will 

lolidays,  by  Quigley  Publishing  _  , 
Cable   address:    "Quigpubco.   New   York"  Martin .    Quigley,    President;    Martin_  Quigley,  Jr..  Vice-President;   Theo^J^  bulliy^n,^  Vrce- 


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'J:tor;  Will 
'ublishing 

VicerPrTsFdenti  Le^j"  Brady,"  Secretary.  Other                    locations:  Motion   Picture  Herifa  BelTeVJSes,  BetteT^fj^menl  MwchandUinV  _each  fcuMshedJ3Jn.es  ajear 


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s  a  section  of  Motion  Picture  H=eraTd; 'Telev'ision^TbdVy,  V^^^"^"daily  Vas*^art~of"  Motion  Picture  Daily;  Motion  Picture  Almanac  Television  Almanac  Fam*  Entered  as  second 
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"If  what  I've  done 
tonight  is  wrong, 
don't  let  me  find 
out  until  tomorrow!" 


"MUST  SEE!  Superior, 
vital,  telling  drama." 

—San  Francisco  Bulletin 

"VITALITY!  Color! 
Music!  Leslie  Caron 
brilliant." 

-San  Francisco  Chronicle 

"EXPLOSIVE  climax! 
Fantastically  beauti- 
ful. Leslie  Caron's 
portrayal  stunning." 

— S.  F.  News-Call  Bulletin 


"SUBTERRANEANS" 
FIRST  THREE  DAYS  IS 
6-YEAR  M-G-M  TOPS 
AT  STAGE  DOOR 
SAN  FRANCISCO 

with  sole  exception  of  "Guys  and 
Dolls11  at  Thanksgiving! 


Metro-Goldwyn- Mayer  presents  An  Arthur  Freed  Production  "THE  SUBTERRANEANS'" 
starring  LESLIE  CARON  •  GEORGE  PEPPARD  .  Janice  Rule  •  Roddy  McDowall  •  with 
Gerry  Mulligan  •  Carmen  McRae  •  Andre  Previn  •  Screen  Play  by  Robert  Thorn  •  Based  On 
the  Novel  by  Jack  Kerouac  •  in  CinemaScope  and  Metrocolor  •  Directed  by  Ranald  MacDougall 


4 


Motion  Picture  Daily 


Wednesday,  July  6,  1960 


Gaining  Hotel      |f  Started  in  Naples 


( Continued  from  page  1 ) 
dents  symbolize  the  further  deteriora- 
tion of  the  film  theatre  business. 

'Tis  not  true,  Eugene  Picker,  presi- 
dent of  Loew's  Theatres,  says  in  the 
current  issue  of  "Loew's  Movie 
Memo,"  a  bi-weekly  lettter  to  editors 
and  columnists. 

"The  decision  to  transform  the  Lex- 
ington and  72nd  Street  Theatres  into 
non-theatrical  properties  has  a  simple 
explanation,"  Picker  said.  "Take  the 
Lexington,  occupying  one  of  the  finest 
commercial  sites  in  Manhattan.  For 
many  years  it  was  loyally  supported 
by  tens  of  thousands  of  movie-goers. 
But— a  big  but— considering  the  value 
of  the  location,  other  use  of  the  prop- 
erty promised  a  considerably  larger 
profit.  New  hotels  are  needed  in  New 
York  City;  the  new  Americana  (21 
stories,  800  rooms )  will  be  the  first 
important  hotel  here  in  30  years." 

And  what  about  the  72nd  Street, 
one  of  the  newest  and  most  ornate  film 
palace's  on  New  York's  East  Side? 
The  story  is  similar,  according  to 
Picker. 

Predicts  Aid  to  Theatres 

"Here  again  is  a  popular  movie  the- 
atre on  a  valuable  location  in  the  heart 
of  an  area  where  luxury  apartments 
are  in  great  demand.  There  have  been 
important  changes  in  the  hotel  and 
apartment  house  businesses,  changes 
that  promise  increased  revenues  which 
even  highly  popular  movie  houses 
cannot  match.  Times  change;  we  are 
merely  keeping  step. 

"We  have  not  intentions  of  liqui- 
dating our  theatre  business.  In  fact, 
we  think  in  terms  of  expansion  if  and 
where  the  opportunity  arises." 

To  coin  a  phrase,  there'll  always  be 
a  Loew's. 


"Windjammer'  First  Film 

The  new  Bronxville  Theatre,  Bronx- 
ville,  N.  Y.,  will  open  on  July  15  with 
National  Theatres  and  Television's 
Cinemiracle  production  of  "Wind- 
jammer." 


 ^   (CONTINUED  FROM  PAGE  I) 

his  elders.  This  he  does  easily  and  he  appeals  as  not  only  the  most 
likeable  but  also  the  most  mature,  character  in  the  picture. 

His  name  is  Marietta  and  he  plays  the  hell-bent  but  sage  nephew 
of  both  principals.  The  boy  is  the  son  of  Gable's  late  expatriate  brother 
and  of  Miss  Loren's  Neapolitan  sister,  who  also  was  killed  in  an  accident. 
In  Italy  to  settle  his  brother's  estate,  Gable  is  as  overbearing  an  Ameri- 
can as  Philadelphia's  Main  Line  makes  them.  He  has  a  fiancee  in  the 
States  but,  of  course,  he  loses  her  (not  that  he  minds  much)  on  the 
transatlantic  telephone.  Most  of  his  time  thereafter  is  spent  at  a  bar  in 
Capri  watching  Miss  Loren  gyrate  about  on  the  dance  floor  dressed  in 
tights,  singing  about  rock  'n'  roll  music,  whisky  and  soda  and  other 
corn  gleaned  from  the  American  cob. 

Theirs  is  an  on-again,  off-again  romance  but  Gable  and  Miss  Loren 
seem  finally  to  be  in  love.  They  later  quarrel  over  who  shall  have  custody 
of  young  Marietto,  after  the  American  tells  the  woman  he  will  not  marry 
her.  Gable  is  represented  in  a  courtroom  farce  by  Vittorio  De  Sica  who 
easily  loses  the  case.  At  the  end,  however,  Gable  decides  to  stay  in 
sunny  Capri  with  his  lover  and  the  boy. 

The  screenplay  is  by  Shavelson,  Rose  and  Suso  Cecchi  d'Amico. 
Bright  color  photography-parades,  festivals,  fishing  boats,  and  that 
lovely  Neapolitan  shoreline-is  a  high  spot  of  the  picture.  Alessandro 
Cicognini  and  Carlo  Savina  composed  the  musical  score.  And  then 
there  is  that  remarkably  wise  little  boy,  Marietto,  who  is  set  free  to 
triumph  all  by  himself  in  this  picture. 
Running  time,  100  minutes.  August  release. 

Saul  Ostrove 


M-G-M  Slates  15 

( Continued  from  page  1 ) 
ron,"  completed  and  set  as  the  com- 
pany's picture  for  New  Year's;  Samuel 
Bronston's  "King  of  Kings,"  to  be  re- 
leased in  the  spring  of  1961;  "Mutiny 
on  the  Bounty,"  to  be  filmed  in  Tahiti 
in  Process  65;  "The  Four  Horsemen 
of  the  Apocalypse";  and  "The  Great 
Western  Story,"  first  M-G-M  film  in 
Cinerama.  In  addition  "Charlemagne" 
is  being  planned  in  Cinerama. 

The  other  films  in  active  prepara- 
tion include  "Lady  L.,"  "Ada,"  "The 
Travels  of  Jaimie  McPheeters,"  "I 
Thank  a  Fool,"  "Sweet  Bird  of 
Youth,"  "Bachelor  in  Paradise," 
"Spinster,"  "Two  Weeks  in  Another 
Town,"  and  "Irresistible." 

Two  pictures  on  the  new  schedule 
went  before  the  cameras  diis  month. 
They  are  "Where  the  Boys  Are"  and 
"Atlantis,  the  Lost  Continent." 

The  company's  release  schedule  is 
now  set  through  the  first  of  the 
year,  Vogel  said.  In  current  release 
are  "Bells  Are  Ringing"  and  "The 
Adventures  of  Huckleberry  Finn." 
For  Thanksgiving  will  be  "Butterfield 
8,"  and  others  include  "The  Time 
Machine,"  "All  the  Fine  Young  Can- 
nibals," "Go  Naked  in  the  World," 
"The  Angel  Wore  Bed,"  "The  Sub- 
terraneans," "Gorgo,"  "Key  Witness," 
"The  Day  They  Robbed  the  Bank  of 
England,"  "The  Village  of  the  Damn- 
ed," "Invasion  Quartet,"  "Where  the 
Hot  Wind  Blows,"  and  "Magic  Boy." 


Maloney  Resigns 

( Continued  from  page  1 ) 
formation  of  the  company,  Maloney 
began  his  career  as  a  salesman  with 
the  Famous  Players  Company  in 
Pittsburgh,  later  joining  the  Goldwyn 
Company  before  its  merger  with 
M-G-M. 


Toronto  Projectionists 
Back  Sunday  Shows 

Special  to  THE  DAILY 

TORONTO,  July  5.  -  Local  173, 
IATSE,  the  Toronto  Moving  Picture 
Operators'  Union,  has  unexpectedly 
come  out  in  support  of  theatres  open- 
ing on  Sunday. 

Previously,  the  Union  has  been  op- 
posed to  theatres  opening  on  Sunday. 
Announcement  of  the  change  brought 
the  first  open  move  in  the  province 
of  Ontario  since  the  resolution  of  the 
Motion  Picture  Industry  Council  of 
Canada  about  18  months  ago  which 
called  for  Sunday  shows. 

The  resolution  reads:  "In  order  for 
theatres  to  compete  with  other  forms 
of  entertainment,  our  Local  will  go  on 
record  endorsing  Sunday  shows  by 
unanimous  vote." 

Endorsement  will  be  sought  from 
the  Toronto  &  District  Labor  Coun- 
cil. Quebec  is  the  only  province  in 
Canada  with  open  theatres  on  Sun- 
day, although  a  number  of  motion  pic- 
tuer  theatres  in  other  areas  maintain 
a  seven-day  operation  quietly  and  with 
the  favor  of  the  community. 

Theatre  owners  who  get  behind  the 
resolution  to  have  an  open  Sunday 
might  run  into  some  stiff  opposition 
from  the  Lord's  Day  Alliance. 

Rev.  A.  S.  McGrath,  general  secre- 
tary, the  Alliance,  told  the  Baptist 
Convention  of  Ontario  and  Quebec 
meeting,  "We  are  living  in  a  time  of 
movement  and  change  is  inevitable." 

Noting  the  increase  in  automation, 
he  said:  "We  are  studying  changes 
that  might  be  applied  in  the  light  of 
more  leisure  time  available  to  people." 

He  suggested  that  the  Alliance 
might  permit  latitude  in  areas  where 
commercial  activity  is  already  allowed 
by  law  but  continue  to  oppose  open- 
ing up  of  areas  still  closed  on  Sunday. 


Republic  Net 

( Continued  from  page  1 ) 
ings  of  $532,137,  or  approximately 
26  cents  a  share  after  federal  taxes 
but  before  preferred  stock  dividends 
for  the  comparable  26  weeks  of  1959. 
Republic  earned  40  cents  a  share 
for  the  first  six  months  of  1960  after 
federal  taxes  and  after  preferred 
stock  dividends  compared  to  ap- 
proximately 16  cents  a  share  after 
taxes  and  preferred  dividends  for 
the  comparable  1959  period. 

President  Victor  M.  Carter  at- 
tributed increased  earnings  during 
the  period  to  "the  continued  econo- 
mies and  sales  instituted  by  present 
management."  Gross  revenues  from 
all  divisions  and  subsidiaries  for  the 
first  six  months  of  1960  totaled  $14,- 
016,422,  compared  with  $13,172,- 
995  for  the  corresponding  period  a 
year  ago. 

Common  on  Regular  Basis 

Republic's  steadily  improving  out- 
look has  prompted  the  board  of  di- 
rectors to  put  the  common  stock  on 
a  regular  basis  for  the  first  time  in 
the  company's  33-year  history,  he 
said.  The  first  quarterly  dividend  of 
15  cents  a  share  was  paid  for  the 
May-June-July  period,  totaling  $300,- 
629.  Another  dividend  is  planned 
for  the  last  quarter,  representing  a 
pay-out  of  30  cents  a  share  for  the 
current  fiscal  year  ending  October  31,  i 
1960.  Thereafter  Republic's  com- 
mon stock  dividend  will  amount  to 
60  cents  annually. 

Carter  said  Consolidated  Film 
Industries'  Ft.  Lee,  N.  J.,  and  New 
York  film  processing  laboratories, 
operating  at  a  loss  when  new  man- 
agement took  over,  joined  the  suc- 
cessful Hollywood  lab  in  showing 
second-quarter  profits.  The  two  East- 
ern units  foresee  annual  eaarnings 
of  $500,000  by  year's  end. 

Two  Series  Acquired 

Hollywood  Television  Service, 
subsidiary  releasing  Republic's  850- 
feature  library  to  television,  with 
more  than  $4  million  in  contracts, 
has  acquired  distribution  of  the 
"Leave  It  to  Beaver"  and  "Red 
Ryder"  TV  series,  Carter  added. 

Republic,  which  does  not  plan  to 
resume  film  production,  is  current- 
ly financing  two  TV  series  and  two 
motion  pictures  under  a  guarantor 
plan  that  includes  use  of  the  com- 
pany's facilities. 

Carter  revealed  the  30-acre  unde- 
veloped area  north  of  the  Studio 
City  main  lot  will  be  reserved  for 
planned  development  as  real  es- 
tate. He  described  the  acreage  as  a 
valuable  parcel  in  the  heart  of  San 
Fernando  Valley  growth. 

Livingston  Named 

(Continued  from  page  1) 
his  retirement  after  30  years  of  serv- 
ice. 

Replacing  Livingston  as  central  di- 
vision sales  manager  will  be  Ralph  J. 
Iannuzzi,  the  company's  New  York 
metropolitan  division  sales  manager. 

Jules  Lapidus,  eastern  division  sales 
manager,  will  include  the  New  York 
territory  within  his  division. 


More 

light 

+ 

slower  burn= 
lower  costs 


ATIONAL 


TRADE  MftPK 


PROJECTOR 
CARBONS 


"Don't  press  your  luck.  A  trailer-made 
audience  is  ready-made  patronage.  Use  trailers." 


Jelevjskm  Today 


Motion  Picture  Daily 


Wednesday,  July  6,  19( 


Who's  Where 


Perry  B.  Frank,  Jr.  is  leaving  his 
account  executive  post  at  National 
Telefilm  Associates  to  become  presi- 
dent of  Sports  Photos,  Inc.,  a  newly 
organized  corporation  marketing  pho- 
tographs of  important  local  and  na- 
tional sporting  events. 

□ 

Robert  (Bob)  Lang  lias  rejoined  the 
sales  staff  of  National  Telefilm  Asso- 
ciates. He  was  on  a  leave  of  absence 
for  the  past  five  months  and  now  will 
cover  Oklahoma  City,  Tulsa,  Law- 
ton  and  Enid,  Okla.;  and  Abilene,  Lub- 
bock, Sweetwater  and  San  Angelo, 
Tex. 

□ 

Douglas  Lutz  and  Peter  M.  Affe 

have  been  appointed  manager,  night- 
time program  operations,  and  man- 
ager, daytime  program  operations,  re- 
spectively, by  NBC-TV.  Lutz  will 
handle  Friday-through-Sunday  pro- 
gramming and  Thomas  F.  Madigan 
continues  as  manager,  nighttime  pro- 
gram operations,  Monday-through- 
Thursday  programming. 


Cull  for  Jerrold  f fee. 
Debentures  Issued 

Special  to  THE  DAILY 

PHILADELPHIA,  June  29.-Milton 
J.  Shapp,  president  of  Jerrold  Elec- 
tronics Corporation,  this  week  an- 
nounced to  stockholders  at  the  com- 
pany's annual  meeting  that  a  call  has 
been  issued  for  the  redemption  of 
Jerrold  6  per  cent  convertible  subor- 
dinated debentures,  due  June  1,  1975. 

Firm  Free  of  Long-Term  Debt 

This,  Shapp  said,  will  free  the  com- 
pany of  all  long-term  debt  only  five 
years  after  the  issue  of  $2,750,000 
convertible  debentures  and  is  an  in- 
dication of  the  company's  increased 
financial  strength. 

As  of  Friday,  June  24,  a  total  of 
$400,000  Jerrold  convertible  deben- 
tures were  outstanding.  These  bonds 
may  be  redeemed  at  the  redemption 
price  of  105  per  cent  of  the  principal 
amount  or  they  may  be  converted  at 
the  conversion  price  of  $5,575.  Thus, 
each  bond  of  $1,000  denomination 
may  be  converted  into  173  shares  of 
Jerrold  common  stock. 

Reports  on  13-Week  Period 

Shapp  also  told  stockholders  that 
first  quarter  (three  months  ended 
May  31)  sales  are  running  at  approxi- 
mately last  year's  level.  He  cited  sev- 
eral major  installation  contracts  for 
table  television  distribution  systems 
which  were  received  by  the  company 
during  the  first  quarter. 


HUGO  AXASOIARO 


.  MARTIN  GOTTLIEB 


rfilm  effects,  inc. 


1600  BROADWAY.  N.Y.  I 
PLAZA  7-2098 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


Nothing  succeeds  like  success  and  Prexy  Ira  Gottlieb  of  Flamingo 
Films  is  an  arden  advocate  of  that  adage:  The  continued  success 
of  its  Festival  Package  (30  features),  including  pix  starring  Maria  Schell, 
Simone  Signoret,  Yves  Montand,  has  resulted  in  Gottlieb  acquiring  a  new 
group  of  52  international  flickers,  worth  about  25  million  smackers  from 
Essex-Universal,  among  which  are  features  starring  Fernandel,  Gina  Lol- 
lobrigida,  Eddie  Albert,  Mel  Ferrer,  Brigitte  Bardot,  Charles  Boyer, 
Jeanmaire,  Jean  Gabin,  Bossano  Brazzi  and  Gerard  Philipe.  This  latter 
group  will  be  called  The  Imperial  Package.  .  .  .  Al  Koppell  and  Joe  Davis 
have  collaborated  on  a  hymn,  "Somebody  Sees"  which  is  one  of  the  most 
inspiring  songs  around.  .  .  .  Newscaster  Art  Van  Horn,  at  the  Eden  Boc, 
recalled  the  late  Fred  Allen's  description  of  an  Ad  Agency  Exec:  Sus- 
penders holding  up  an  ulcer.  .  .  .  The  naming  of  Murrav  Grabhorn  by 
Prexy  Ira  Gottlieb,  as  head  of  the  Flamingo  Films'  newly-created  radio 
division,  was  a  wise  move.  Murray's  many  vears  of  experience  in  broad- 
casting and  his  popularity  with  Badio  Bowgues,  augurs  well  for  the 
newest  Buckeye  Corp.  subsidiary.  .  .  .  Hoagy  Carmichael  will  sing,  plav 
the  piano  and  act  as  moderator  for  the  "Project  20"  presentation  of 
"Musical  America  from  1896  to  the  First  World  War."  The  90-minute 
special  will  be  video-taped  in  New  York  Aug.  6  for  a  fall  NBCast.  .  .  . 
Former  publicity  head  at  Guild  Films  and  more  recently  with  Flamingo, 
youthful  and  energetic  Billy  James  has  formed  his  own  public  relations 
firm,  Ads/Infinitum. 

Charles  Sanford,  musical  director  for  the  Max  Liebman  Spectaculars 
and  "Sid  Caesar  CBShows,"  has  just  been  released  from  the  New  York 
Hospital  where  he  was  operated  on  two  weeks  ago.  .  .  .  Perle  (The  Hostess 
with  the  Mostess)  Mesta  has  been  signed  as  a  spe- 
cial "Monitor"  NBConvention  Communicator  and 
will  cover  both  political  national  conventions.  .  .  . 
The  animated  ABCartoon,  "The  Flintstones"  which 
bows  in  next  October,  will  use  the  voices  of  Alan 
Beed  and  Mel  Blanc  as  "Fred  Flintstone  and  Barney 
Bubble"  respectively.  .  .  .  Randall's  Island  Jazz  Fes- 
tival's fifth  annual  concert  takes  place  Aug.  19,  20, 
21  but  thus  far  no  bids  for  TV  sponsorship.  Fea- 
turing top  notchers  in  the  pop  and  rhythm  &  blues 
kick,  these  musicales  have  already  proven  their  au- 
dience draw.  .  .  .  Subbing  for  Jack  Paar  Monday 
nite,  Jerry  Lewis,  aided  and  abetted  by  George  Jessel 
and  Hugh  Downs,  proved  extremely  droll.  His  ad-libs,  sudden  and  un- 
expected hide  and  seek  horse-play  with  the  cameraman  and  his  sincerity, 
all  added  up  to  "Paar"ity.  .  .  .  Herschel  Bernardi,  who's  seen  as  "Lt. 
Jacoby"  in  "Peter  Gunn"  which  moves  over  to  the  ABChannels  this  fall, 
was  in  the  east  recently  and  did  several  turns  as  a  "folk  singer"  on  the 
"Rennie  Show.".  .  .  If  Jack  Rael  would  like  his  Patti  Page  to  come  up 
with  another  "Tennessee  Waltz"  he  would  do  well  to  contact  Carl  O. 
Bergner,  writer  of  "There'll  Never  Be  Another  You."  Carl  has  just  penned 
a  ballad  titled  "You"  (Heart-Break  Waltz)  which  can  duplicate  the  suc- 
cess achieved  by  Pee  Wee  King's  "T.W. ".  .  .  Sonny  Fox  will  sub  for 
Bud  (Beat  The  ABClock)  Collyer  for  a  week  starting  next  Monday  when 
Bud  goes  to  the  hospital  for  leg  surgery.  .  .  .  20th  Century-Fox,  Avco 
Mfg.,  Mutual  of  Omaha  and  E.  I.  Dupont  will  sponsor  the  ABCoverage 
of  the  convention  which  starts  next  Monday  at  L.A.  NBC  has  sold  its 
convention  telecasts  to  five  sponsors,  namely  Bristol-Myers,  Thomas  J. 
Lipton  Co.,  Brown  &  Williamson  Tobacco,  B  F  Goodrich,  Field  Enter- 
prises, Inc.  and  Cowles  Magazines,  Inc. 


Charles  Sanford 


Calls  Hospital  Meeting      Royal  Crown  to  Build 


•  OPTICAL  EFf-ECTS       •  STAND  PHOTOGRAPHY 
•ANIMATION  •  TITLES 

•  ART  WORK  •  S  kW  and  COLOR 

A  Complete  f entice  for  Film  Producers1 


CLEVELAND,  July  5.  -  Ray 
Schmertz,  20th  Century-Fox  branch 
manager  here,  has  called  an  industry 
meeting  for  July  12  to  lay  plans  for 
the  raising  of  the  area  quota  for  con- 
struction of  the  proposed  new  lung 
cancer  research  laboratory  at  the  Will 
Rogers  Memorial  Hospital,  Saranac 
Lake,  N.  Y. 


COLUMBUS,  Ga.,  July  5.  -  Con- 
tract has  been  let  for  the  construction 
of  a  new  $500,000  Royal  Crown  Cola 
Co.  international  headquarters  build- 
ing here,  according  to  an  announce- 
ment of  W.  H.  Glenn,  president,  who 
disclosed  that  the  new  structure  would 
form  an  addition  to  the  soft  drink 
company's  present  plant  here. 


Tax  Rules  Enacted  for 
Non-N.Y.  Entertainers  \ 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  July  5.-The  StaJ 
Tax  Commission  has  issued  regulij; 
tions,  effective  at  once,  to  insure  coij 
lection  of  the  New  York  State  incorrj, 
tax  from  non-resident  sports,  theatij 
cal  and  entertainment  personality  j 
who  perform  in  this  state— by  a  witl| 
holding  system  like  that  covering  eni 
ployees  generally. 

The  regulations  effectivize  a  Senalf 
Rules  Committee  bill  introduce. 
March  15.  Adopted  in  both  houses  < 
the  legislature  by  March  31,  it  w<| 
approved  by  Governor  Nelson  M 
Rockefeller  on  April  25. 

The  measure  amends  Section  36; 
of  the  tax  law,  to  provide  that  for  th; 
purpose  of  collection  of  personal  Hi 
come  taxes  on  wages  at  the  sourer) 
any  person  having  control,  receipt^ 
custody,  disposal  or  payment  of  corrj 
pensation  taxable,  and  earned  by  1 
non-resident  for  personal  service/I 
shall  be  deemed  an  employer,  furthei 
that  any  compensation  subject  to  pei 
sonal  income  tax  and  earned  by  non 
residents  for  personal  services  shai; 
be  wages;  that  a  non-resident  entitle? 
to  compensation  subject  to  person; 
income  tax  and  earned  by  him  for  peii 
sonal  services,  shall  be  held  an  eml 
ployee. 

Clarified  by  Murphy 

Joseph  J.  Murphy,  president  of  th] 
tax  commission,  emphasized  that  th| 
regulation  made  no  change  in  rates  oi 
the  amount  of  tax  liability  under  th 
New  York  law.  Rather,  the  measuri 
is  "designed  to  protect  the  state's  ins 
terest  and  as  a  safeguard  against  ta: 
delinquency,"  he  said. 

The  regulations  prescribe  new  defi^ 
nitions  of  "employees"  for  state  income 
tax  withholding  purposes  to  include 
"any  non-resident  who  earns  compen 
sation  for  personal  services  performed 
in  New  York  State  in  connection  with 
sporting  events  or  in  connection  with 
the  preparation  or  presentation  of  en' 
tertainment,  whether  as  a  participant 
performer  or  otherwise." 

In  the  entertainment  field,  the  new 
withholding  applies  to  actors,  singers 
musicians,  dancers,  circus  performers 
writers,  directors,  set  designers,  radio 
and  television  performers  —  amon£ 
others. 

They  have  always  been  subject  tc 
the  tax,  but  Commissioner  Murphy 
pointed  out  that  prior  to  the  I960 
amendment  and  adoption  of  the  new 
implementing  regulations,  withhold- 
ing was  not  required  under  certain 
circumstances. 

Radio,  TV  Prizes  Included 

The  withholding  will  be  at  a  flat 
rate  of  5  per  cent  after  allowance  foi 
personal  exemptions  —  including  those 
for  a  wife  and  children.  In  certain  sit- 
uations, the  amount  to  be  withheld 
may  be  computed  according  to  actual 
tax  rates  on  a  net  total,  after  allow- 
ance for  legitimate  expenses. 

The  new  regulations  also  require 
that  the  state  tax  be  withheld  from 
cash  or  securities  given  as  prizes  or 
awards— on  television  and  radio,  for 
instance— to  non-residents. 


Wednesday,  July  6,  1960 


Motion  Picture  Daily 


7 


Susiness  Big 

(Continued  from  page  1) 
30,400  at  the  Criterion  for  the  three 

lays. 

Allied  Artists'  "Pay  or  Die,"  in  its 
xth  week  at  the  Warner,  recorded 
9,000  over  the  weekend.  "Murder, 
iic.,"  drew  a  strong  $15,700  at  the 
ictoria.  In  its  final  week  at  the  Capi- 
>1  "The  Rat  Race"  pulled  in  $9,918 
jr  the  three  days.  "Ben-Hur"  did  its 
sual  capacity  business  over  the  week- 
nd  at  Loew's  State. 

'Bells'  Strong 

"Bells  Are  Ringing"  did  a  better 
ran  average  $98,000  at  the  Music 
[all.  Alfred  Hitchcock's  "Psycho" 
!,lled  up  $46,000  at  the  De  Mille  and 
15,186  at  the  Baronet  for  the  five- 
jay  period  ended  Monday.  "I'm  All 
,ight,  Jack,"  in  its  10th  week  at  the 
iuild,  produced  $8,150  for  the  three 
ays. 

;  "The  Story  of  Ruth"  brought  in 
21,000  at  the  Paramount  over  the 
'eekend,  and  at  the  Rivoli  "Can-Can" 

irossed  $32,000  for  the  week  ended 

iesterday. 

Loew's   reported   that  both  "The 

i.partment"  and  "Bells  Are  Ringing" 

i'ere  doing  from  good  to  excellent 

usiness  in  out-of-town  situations.  Lo- 

ially,  the  double  bill  featuring  "The 

jlreatest  Show  on  Earth"  and  "The 

I  word  and  the  Cross"  did  very  well  in 

f,oew's  houses  over  the  weekend, 
i 

'Portrait'  Nationally  Popular 

I  Universal^  "Portrait  in  Black"  was 
hill  a  big  success  in  its  opening  dates, 
Mgrossing  "Imitation  of  Life"  and 
'[Pillow  Talk"  in  most  situations,  in- 
cluding Chicago,  Los  Angeles,  Port- 
imd,  Seattle,  Denver,  Salt  Lake  City, 
:iirmingham,  and  Columbia,  S.  C. 
j  Joseph  E.  Levine's  "Hercules  Un- 
chained" was  reported  to  be  pushing 
''ard  on  the  heels  of  its  predecessor, 
jnd  is  running  ahead  of  "Hercules"  in 
[!  few  situations.  The  new  picture  took 
\i  around  $19,000  in  its  first  week  at 
lie  Pilgrim,  Boston,  and  is  expected 
3  gross  $500,000  in  its  200  day-and- 
■ ate  situations  in  the  six  New  England 
lates  by  the  end  of  its  first  full  week. 

Coast  Likes  'Gantry' 
I  "Elmer  Gantry"  registered  the 
highest  opening  week  gross  in  the  past 
fear  at  the  Hollywood  Paramount  in 
Los  Angeles  with  a  gross  of  $25,192, 
[Jnited  Artists  announced.  The  picture 
(pens  locally  tomorrow  at  the  Capitol. 
■  "Psycho"  was  also  reported  big 
Iver  the  weekend  in  other  engage- 
ments outside  of  New  York,  including 
Chicago,  Boston  and  Philadelphia. 
Ifhe  following  figures  were  reported 


Personnel  Realigned  at 
Rowley  United  Theatres 

Special  to  THE  DAILY 

DALLAS,  July  5.  -  Important 
changes,  effective  Aug.  6,  in  key  per- 
sonnel of  Rowley  United  Theatres 
have  been  announced  by  John  H. 
Rowley,  president  of  the  circuit. 

Alton  Sims,  at  present  buyer  and 
booker  in  the  Memphis  office,  and  dis- 
trict manager  for  five  Arkansas  towns, 
will  come  to  Dallas  as  head  of  the 
booking  department  and  film  buyer, 
including  supervision  over  the  buying 
for  Arkansas. 

Robin  Wightman,  city  manager  of 
the  Little  Rock  Theatres,  will  assume 
enlarged  duties  as  district  manager 
for  Arkansas.  Johnny  Howell,  Dallas 
booker,  will  be  transferred  to  Mem- 
phis as  buyer  and  booker. 

Callahan  Heads  Purchasing 

Dave  Callahan,  Dallas,  at  present 
head  of  the  booking  department  and 
buyer,  will  be  in  charge  of  purchasing. 
The  28  Texas  and  Oklahoma  towns 
will  be  divided  into  three  districts 
and  Dave  Callahan  will  be  district 
manager  for  one  of  these.  James  May, 
Dallas,  will  continue  in  charge  of  con- 
cessions and  district  manager. 

Bill  Slaughter,  Dallas,  will  have  a 
district  and  supervision  of  all  districts. 
His  new  title  will  be  assistant  general 
manager. 


Greenville 


Times  Acquires  'Gallows9 

Times  Film  Corp.  has  acquired 
for  American  distribution  the  French 
picture,  "Ascenseur  pour  l'Echafaud," 
which  has  been  tentatively  re- 
titled  "Elevator  to  the  Gallows." 


for  the  six-day  period  ending  Mon- 
day: $31,668,  Woods,  Chicago;  $22,- 
209,  Paramount,  Boston,  and  $19,717, 
Arcadia,  Philadelphia. 

An  additional  pre-release  engage- 
ment of  "Psycho"  was  opened  at  the 
Palace  Theatre,  Stamford,  Conn.,  last 
Wednesday  with  record-breaking  re- 
sults. For  the  six  days  ending  Mon- 
day the  gross  was  a  resounding 
$22,529. 


Baltimore  Business  Big 
BALTIMORE,  July  5.  -  The  long 
holiday  weekend  gave  a  big  boost  to 
box  offices  here  where  major  attrac- 
tions could  offset  competition  of  out- 
door celebrations  and  community  fes- 
tivities. Although  not  record-break- 
ing, "The  Apartment"  scored  strong 
grosses;  "Ice  Palace"  drew  crowds  and 
two  road  shows,  "Ben  Hur"  and  "Can- 
Can,"  with  extra  performances,  were 
capacity.  Art  houses  did  better  than 
average  business. 


( Continued  from  page  1 ) 
here  say  the  city  governing  body  will 
first  have  to  authorize  the  relaxation 
in  the  ban  imposed  by  South  Caro- 
lina's "blue  laws." 

Attorney  General  Dan  McLeod  has 
been  quoted  as  saying  that  "as  far  as 
state  law  is  concerned,  the  city  of 
Greenville  now  is  in  the  population 
category  of  cities  where  Sunday  show- 
ings are  allowed." 

As  noted,  the  "magic  number"  is 
62,000.  Any  city  with  a  population 
above  that  can  have  Sunday  showings 
under  state  law.  Greenville's  1950  city 
population  was  58,161.  This  year's 
census  count  shows  65,775. 

In  addition  to  cities  with  a  popula- 
tion of  over  62,000,  state  law  allows 
Sunday  movies  in  cities  of  smaller  size 
with  certain  specified  population  brack- 
ets. Some  beach  areas  and  military 
towns  also  are  exempt  from  the  ban. 

Clarified  by  Attorney  General 

Attorney  General  McLeod  empha- 
sized that  the  state  law  specifically 
requires  authorization  for  Sunday 
movies  from  a  city  governing  body.  He 
pointed  out  that  the  Darlington  City 
Council  recently  rejected  a  request  for 
Sunday  movies  even  though  the  city 
fell  into  one  of  the  population  brack- 
ets where  Sunday  movies  are  per- 
mitted. 

It  will  be  recalled  that  months  ago 
theatre  owners  in  the  Greenville-Spar- 
tanburg area  decided  to  launch  a  vi- 
gorous campaign  against  the  Sunday 
"blue  law"  ban  on  movies.  A  test  case 
is  now  pending  before  the  South  Caro- 
lina Supreme  Court. 


Studios  Complete  Six, 
Start  3;  28  in  Work 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  5.-With  prin- 
cipal photography  completed  on  six 
productions,  and  only  three  new  ones 
started,  the  total  number  currently  be- 
fore the  cameras  is  28. 

Started  were:  "A  Raisin  in  the  Sun" 
(Columbia  Pictures);  "Jack  The  Giant 
Killer"  (Edward  Small  production  for 
United  Artists  release);  "War  Hero" 
(an  independent  production  being  pro- 
duced by  Burt  Topper). 

Completed  were:  "Sappho,  Venus  of 
Lesbos"  (Documento  Film  for  Colum- 
bia release);  "G.I.  Blues"  (Hal  Wallis- 
Paramount  production);  "Freckles" 
and  "Desire  in  the  Dust"  (API  pro- 
duction for  20th  Century-Fox  release); 
"Exodus"  (Otto  Preminger  production 
for  United  Artists  release),  "The  Great 
Impostor"  (Universal-International). 


PEOPLE 


Jack  Armstrong,  president  and  gen- 
eral manager  of  the  Armstrong  Cir- 
cuit, Bowling  Green,  Ky.,  has  acquired 
the  lease  on  the  342-seat  State  The- 
atre, Bellvue,  O.,  from  the  Northern 
Theatre  Corp. 

□ 

I.  M.  Rappaport  will  reopen  his  Au- 
rora Theatre,  Baltimore,  late  in  July 
following  complete  remodeling. 
□ 

Jack  Zide,  independent  distributor 
of  Detroit,  who  handles  the  product 
of  American  International  Pictures, 
has  moved  from  the  Film  Exchange 
Building  to  the  Fox  Building. 

□ 

Milton  Levins,  who  recently  re- 
signed as  United  Artists  salesman  in 
Albany,  N.  Y.,  for  a  post  outside  the 
industry,  will  return  to  the  company 
on  July  11  as  office  manager  and 
booker. 

□ 

Robert  Blitz,  for  the  past  17  years 
with  Warner  Brothers  in  Cleveland  as 
booker  and  salesman,  has  resigned  to 
join  the  Paramount  sales  organization 
there. 

□ 

Elmer  Fox  has  reopened  his  Easton 
Playhouse,  Easton,  Md.,  which  had 
been  closed  for  several  months. 
□ 

Al  Becker,  veteran  supply  dealer 
and  projectionist  of  Buffalo,  who  for- 
sook retirement  a  few  years  ago  to 
re-enter  the  industry  with  National 
Theatre  Supply,  will  be  wined  and 
dined  on  Aug.  4  in  celebration  of  his 
75th  birthday. 

□ 

Leonard  J.  Riendeau,  associated 
with  the  management  of  the  Arcade 
and  Bijou  theatres,  Springfield,  Mass., 
has  been  named  house  treasurer  at  the 
Arcade  for  the  duration  of  the  "Can- 
Can"  engagement. 

□ 

Pat  Beck  has  left  the  sales  staff  of 
United  Artists  in  Philadelphia  to  join 
the  Claude  Schlanger  Theatres,  op- 
erator of  drive-ins  and  indoor  houses 
in  the  area. 


'Finn'  Set  in  Brooklyn 

M-G-M's  "The  Adventures  of  Huc- 
kleberry Finn"  will  have  its  first  New 
York  showing  July  13  at  Loew's  Met- 
ropolitan Theatre  in  Brooklyn.  It  will 
open  throughout  the  New  York  area 
in  early  August. 


A  COMPLETE  LINE  OF  PROFESSIONAL  CINE  FILMS 


Sales 
Offices 
and 
Warehouses 


Ml 


321  West  54th  Street 
New  York  19,  N.  Y. 


6370  Santa  Monica  Blvd 
Los  Angeles  38,  Calif. 


JrJHi 


6601  N.  Lincoln  Ave. 
Lincolnwood  (Chicago) 


1355  Conant  Street 
Dallas  7,  Texas 


Quality 

photographic  materials  .  . 
backed  by  more  than  half 
a  century  of  experience. 


GEVAERT 


THE  GEVAERT  COMPANY 
OF  AMERICA,  INC. 


I 


arc  ;-• 
Oiuz^ 

0<D 

oD<< 
Pp_i> 

^>_|L±J 


v  CD 
0)0)100 


MOTION  PICTURE 

DAILY 


NEW  YORK,  U.S.A.,  THURSDAY,  JULY  7,  1960 


TEN  CENTS 


EDITORIAL 

More  Production 


By  Sherwin  Kane 


rHE  disclosure  by  Albert  Pickus, 
Theatre  Owners  of  America  presi- 
dent, at  the  convention  of  Mary- 
land Theatre  Owners  Association  last 
veek  that  Pathe  Laboratories  is  pre- 
pared to  finance  new  production  is 
welcome  news  to  the  nation's  exhibi- 
jors. 

H  Pickus  said  he  and  TOA  associates 
ijeorge  Kerasotes  and  Walter  Reade, 
jr.  had  been  informed  by  James  S. 
Jurkett  of  Pathe  Laboratories  and 
Gordon  K.  Greenfield,  president  of 
America  Corp.,  P-L's  parent  company, 
[hat  financing  would  be  made  avail- 
able to  independent  producers  in  Hol- 
lywood who  could  assemble  package 
leals  which  earned  the  approval  of 
'athe  Laboratories  officials. 


Exhibitor  cooperation  is  being  re- 
vested by  P-L  as  an  incentive  to  pro- 
ved with  the  new  production  plan, 
although  specifics  were  not  provided, 
he  cooperation  desired  presumably 
vould  include  playing-time  pledges 
rom  a  sufficient  number  of  theatres 
»f  good  earning  potential  to  make  the 
'enture  economically  practicable  for 
'athe  Laboratories. 

Rut  one  meeting   between  the  P-L 
ifficials  and  TOA  leaders  having  been 
leld  up  to  now,  such  particulars  as 
he  probable  number  of  pictures  to 
jeceive  backing,  their  budget  range, 

I tart  of  production  and  the  like,  have 
jot  been  spelled  out.  Subsequent 
Jneetings  will  be  held  and,  perhaps 
jjvhen  the  extent  of  forthcoming  ex- 
Iiibitor  support  can  be  fairly  gauged, 
linswers  to  such  questions  will  be 
provided. 

• 

Pickus  was  careful  to  state  that 
upport  of  the  Pathe  Laboratories  pro- 
luction  plan  would  not  impinge  on 
>ther  projects  being  advanced  by  ex- 
libitors  in  hopes  of  adding  to  the 
■upply  of  pictures  available  to  all 
heatre  owners. 

One  such  plan  calls  for  the  forma- 
ion  of  an  exhibitor  operated  produc- 
ion  company,  to  which  the  five  major 
•ircuits  have  pledged  $2,000,000. 

Many  exhibitor  leaders  have  for 
ong  described  the  product  shortage 
is  the  theatre  owners'  Number  One 
problem,  more  grievous  even  than 
the  prospective  sale  of  post-1948  film 
libraries  to  television. 
If  this  be  even  an  approximation  of 
( Continued  on  page  3 ) 


HERALD  Story  by  First  National 
Pioneer  Points  Parallel  Today 

Samuel  Spring,  prominent  attorney  and  film  industry  executive,  discusses  in 
this  week's  issue  of  "Motion  Picture  Herald,"  out  tomorrow,  the  product  crisis 
facing  the  industry  today  and  the  parallel  situation  which  existed  40  years  ago 


Plans  1200  Seat 
East  Side  Theatre 

Plans  for  New  York's  first  motion 
picture  theatre  combined  with  an 
apartment  dwelling  and  office  build- 
ing were  announced  yesterday  by 
Charles  B.  Moss  and  Associates. 

The  1200  seat  theatre  will  be  an  in- 
tegral part  of  a  $7,000,000  completely 
air-conditioned  20-story  structure  to 
be  built  on  the  northeast  corner  of 
Third  Avenue  and  58th  Street,  Man- 
hattan. Moss  is  president  of  the  B.  S. 
Moss  Theatres  which  operates  the  Cri- 
terion and  Forum  on  Broadway, 
others  in  New  York  City,  Long  Island, 
New  Jersey  and  Florida,  and  is  pres- 
ently building  one  at  Bergen  Mall, 
Paramus,  N.  J. 

Moss  described  the  project  as  a  new 
concept  in  luxury,  urban  living,  and 
(Continued  on  page  3) 

Screen  Gems  Sues  on 
Cartoon  Copyrights 

In  an  action  in  the  United  States 
District  Court  for  the  Southern  Dis- 
trict of  New  York,  Screen  Gems,  Inc., 
and  Columbia  Pictures,  as  plaintiffs, 
alleged  that  Morris  Kleinerman  and 
Cinepix,  Inc.,  have  infringed  plain- 
tiffs' copyrights  in  some  13  motion 
picture  cartoons  by  unauthorized  dis- 
( Continued  on  page  6 ) 


when  he  was  among  those  who  formed 
First  National  Pictures. 

The  author,  who  was  vice-president, 
treasurer  and  general  counsel  for  First 
National,  outlines  in  six  major  steps 
the  battle  over  fair  film  rentals,  the 
signing  of  Charlie  Chaplin,  and  box 
office  intuition  of  the  company's  ex- 
hibitor owners  and  managers. 

Spring  emphasizes  the  similarity  be- 
tween First  National  in  the  Twenties 
and  such  successful  current  operations 
as  United  Artists  and  Universal.  He 
praises  First  National's  daring  exhibi- 
tors who  had  foresight  enough  to  get 
Chaplin  to  make  his  feature-length 
(Continued  on  page  2) 


Devaney  Named  M-G-M 
Western  Sales  Manager 

William  J.  Devaney  has  been  named 
Western  Division  sales  manager  for 
M-G-M,  it  was  announced  by  Robert 
Mochrie,  general  sales  manager.  De- 
vaney, who  has  been  Midwestern  Di- 
vision manager,  moves  into  the  posi- 
tion held  by  Herman  Ripps  before  his 
appointment  as  assistant  general  sales 
manager  last  week. 

Joining  the  company  in  1929,  De- 
vaney became  an  assistant  branch 
manager  in  Chicago  in  1946,  moving 
up  to  branch  manager  a  year  later. 
Since  1958,  he  has  been  Midwestern 
Division  manager  with  headquarters 
in  Chicago.  In  his  new  position,  he 
will  headquarter  in  Los  Angeles. 


British  to  Tighten  Film  Title  Registration 
Rules;  Want  'Serious  Intention'  to  Produce 

From  THE  DAILY  Bureau 

LONDON,  July  6.— The  Rritish  Film  Producers  Association  is  to  tighten  one 
of  its  title  registration  rules  to  satisfy  itself  that  there  is  a  serious  intention  to 
produce  the  film  for  which  a  title  is  registered  before  it  grants  extensions  of 
projection. 

Announcing  this,  the  RFPA  stated  that  from  Oct.  1,  1960,  the  titles  commit- 
tee would  regard  the  failure  of  applicants  to  supply  evidence  of  commitments 
entered  into  and  production  plans  after  the  fifth  period  of  subsequent  extension, 
as  prima  facie  evidence  of  absence  of  serious  intention  to  produce. 

Registrants  who  have  further  extensions  beyond  the  fifth  refused  were,  how- 
ever, at  liberty  to  apply  for  re-registration  of  their  titles. 

It  is  understood  that  sometimes  titles  are  registered  and  then  abandoned.  The 
BFPA  aim  in  enforcing  this  rule  is  to  avoid  having  too  many  titles  on  the 
register  which  are  really  dead  wood. 


In  Public 

Will  Ask  FCC 
Hearings  on 
Zenith  -  RKO 

Would  Have  to  Prove 
Pay-TV  Application  'Valid' 


The  Federal  Communications  Com- 
mission will  be  asked  to  call  public 
hearings  to  determine  if  Zenith  and 
RKO  General  can  prove  that  their  ap- 
plication for  a  test  of  toll-TV  in  Hart- 
ford, Conn.,  "is  in  the  public  interest." 

In  a  joint  action  taken  on  Tuesday 
at  a  meeting  in  New  Haven  the  Joint 
Committee  Against  Toll-TV  and  the 
Connecticut  Committee  Against  Toll- 
TV  laid  plans  for  a  new  attack  on 
Zenith-RKO  General.  Philip  F.  Har- 
ling,  chairman  of  the  Joint  Committee, 
revealed  the  development  yesterday. 

Present  with  Harling  at  the  meeting 
were  Marcus  Cohn,  Washington  attor- 
(Continued  on  page  6) 

CinemaScope  Is  Now  in 
41 ,01 6  Theatres  Abroad 

CinemaScope  has  been  installed  in 
41,016  theatres  abroad,  20th  Century- 
Fox  reported  yesterday.  The  report  is 
as  of  March  26,  1960,  and  does  not 
include  the  U.S.  and  Canada. 

In  addition,  41,855  theatres  have 
ordered  CinemaScope  equipment  and 
they  will  be  serviced  shortly.  This  fig- 
ure represents  an  increase  of  649  over 
the  number  of  equipped  theatres  as 
of  Dec.  26,  1959,  and  an  increase  of 
668  ordered. 


1,500  Set  to  Attend 
'Wind'  Debut  in  London 

Special  to  THE  DAILY 

LONDON,  July  6.-More  than 
1,500  British  film  industry  leaders, 
civic  and  social  dignitaries  and  gov- 
ernmental officials,  led  by  producer- 
director  Stanley  Kramer  and  stars 
Gene  Kelly  and  Donna  Andersen,  to- 
morrow night  will  attend  the  world 
premiere  of  "Inherit  the  Wind"  at  the 
Astoria  Theatre  here. 

The  event  will  be  covered  by  175 
( Continued  on  page  6 ) 

TELEVISION  TOD  AY -page  6 


Motion  Picture  Daily 


 EDITORIAL  

They'll  Remember  "The  Alamo" 

TIMING,  to  repeat  an  obvious  truism,  is  of  the  essence  in  promo- 
tion and  merchandising.  This  week  a  superb  example  of  both 
timing  and  content  was  given  by  a  master  in  the  art.  With  the  inter- 
est of  the  nation's  citizens  rising  to  fever  heat  as  Los  Angeles  pre- 
pares to  welcome  the  delegates  to  the  Democratic  convention  next 
Monday,  the  Fourth  of  July  issue  of  Life  magazine  was  uniquely 
devoted  to  politics  on  the  American  scene,  past  and  present.  Opening 
that  issue  is  a  gate-fold  cover,  Life's  deluxe  and  most  costly  pre- 
ferred position.  The  first  two  of  the  three  inside  pages  is  devoted  to 
a  painting  of  the  Alamo — "The  Mission  that  became  a  Fortress,  the 
Fortress  that  became  a  Shrine."  On  the  third  page  is  an  article  by 
Russell  Birdwell  entitled  "There  Were  No  Ghost  Writers  at  the 
Alamo,"  written,  according  to  the  author,  not  merely  to  promote  a 
motion  picture  "but  as  a  reminder  to  America  and  the  world  that 
other  men  fought  and  died  for  the  liberty  which  is  in  jeopardy  as 
it  has  never  been  before  in  our  history."  It  is  signed  as  "A  statement 
of  principle"  by  John  Wayne,  Batjac  Productions  and  James  Ed- 
ward Grant,  author  of  "The  Alamo." 

Besides  the  unique  impact  on  Life's  national  readership,  the  feat 
immediately  attracted  the  attention  of  Hollywood  columnists  and 
newspapermen  across  the  country.  By  mid-week  dividends  in  the 
way  of  newspaper  space  had  begun  to  roll  in. 

The  picture  will  not  open  until  October.  By  that  time  the  penetra- 
tion of  the  campaign  begun  so  spectacularly  here  should  be  equal 
to  that  of  the  phrase  embedded  in  American  vernacular  and  history, 
"Remember  the  Alamo." — James  D.  Ivers 


2 


PERSONAL 
MENTION 

17  RED  GOLDBERG,  United  Artists 
r  national  director  of  advertising- 
publicity,  left  New  York  yesterday  for 
Dallas  and  Denver. 

• 

William  Richardson,  president  of 
Capital  Releasing  Corp.  and  Astor 
Pictures,  Atlanta,"  and  Mrs.  Richard- 
son celebrated  their  45th  wedding  an- 
niversary. 

• 

Ted  Mann,  owner  of  the  Mann  Cir- 
cuit, Minneapolis,  has  left  there  for 
a  hunting  trip  in  Alaska. 

• 

Mrs.  Hugo  Sanjurjo  has  given 
birth  to  a  son  at  Mount  Sinai  Hospi- 
tal here.  Father  is  a  member  of  the 
United  Artists  mailroom  staff. 
• 

Lane  Hebson,  of  the  Strand  Thea- 
tre, Alexander  City,  Ala.,  has  returned 
there  from  Atlanta. 

Sheila  R.  Gabrilove,  daughter  of 
Harold  Gabrilove,  chief  barker  of 
the  Albany  (N.  Y.)  Variety  Club,  will 
be  married  in  the  autumn  to  Ronald 
I.  Richardson  of  Toronto. 

• 

Paul  Newman  and  his  wife, 
Joanne  Woodward,  have  returned  to 
New  York  from  Israel. 

Paul  Lundquist,  booker  for  the 
Northwest  Theatre  Corp.,  Minneapo- 
lis, has  left  there  for  a  three-week  va- 
cation at  Hot  Springs,  Ark. 

• 

R.  J.  "Hap"  Barnes,  president  of 
ABC  Theatrical  Co.,  Atlanta,  has  left 
there  for  Knoxville,  Tenn. 

• 

Harold  Spears,  general  manager 
of  Bailey  Theatres,  Atlanta,  has  re- 
turned there  from  Boston. 

• 

Joe  Johnson,   booker  for  Martin 
Theatres,  Atlanta,  has  returned  to  his 
duties  following  a  short  illness. 
• 

Alton  C.  Dureau,  Columbia  field 
representative,  is  recuperating  at  his 
home  in  New  Orleans  after  having 
been  seriously  injured  in  an  automo- 
bile accident. 


'Portrait'  Runs  118% 
Ahead  of  'Imitation' 

"Portrait  in  Black,"  which  opened 
in  69  key  situations  for  the  Fourth  of 
July  weekend,  is  running  118.1  per 
cent  ahead  of  "Imitation  of  Life"  in 
these  situations,  while  equalling  open- 
ings of  "Pillow  Talk,"  the  company 
said  yesterday. 

These  key  situations  include  San 
Francisco,  Seattle,  Charlotte,  Salt 
Lake  City,  Portland,  Los  Angeles,  Mil- 
waukee, Kansas  City,  Pittsburgh,  Cin- 
cinnati and  Denver. 


Directors  Directory  Out 

The  1960-61  "Directory  of  Directors" 
is  now  being  distributed  by  the  Screen 
Directors  International  Guild.  The 
book  lists  almost  500  members,  from 
every  field  of  motion  pictures  and 
television,  educational  films  and  the- 
atrical features.  There  are  two  new 
sections,  one  naming  "area  represent- 
atives" from  Venezuela  to  Israel,  the 
other  listing  assistant  directors  and 
script  clerks  of  the  East  Coast. 


Swedes  Like  'Porgy' 

STOCKHOLM,  Sweden,  July  6.- 
Samuel  Goldwyn's  "Porgy  and  Bess," 
which  had  its  Swedish  premiere  at  a 
benefit  performance  at  the  New  As- 
toria Theatre  here  on  July  1,  played 
to  standing  room  only  audiences  in  the 


70  Theatre  Managers 
Win  'Few'  Drive  Prizes 

Ten  theatre  managers  have  won  a 
total  of  $2,300  in  a  contest  for  the 
best  promotion  campaigns  for  the 
M-G-M  release,  "Never  So  Few." 

A  panel  of  trade  press  representa- 
tives, including  Sidney  Rechetnik  of 
Motion  Picture  Herald,  selected  the 
winning  entries— five  from  large  thea- 
tre situations  and  equal  prizes  to  small 
theatres. 

The  winners  are:  large  theatres— 
1st  prize,  $500,  Arthur  Groom,  Loew's 
State,  Memphis;  2nd  prize,  $300,  Dick 
Mears,  Alabama  Theatre,  Sacramento; 
3rd  prize,  $200,  Joe  Real,  Warner 
Theatre,  Oklahoma  City;  4th  prize, 
$100,  Lou  Brown,  Loew's  Orpheum, 
Boston;  5th  prize,  $50,  Robert  Kessler, 
Benn  Theatre,  Philadelphia. 

Small  theatres— 1st  prize,  $500,  Jo- 
seph Sommers,  Majestic  Theatre, 
Perth  Amboy;  2nd  prize,  $300,  C.  H. 
Stewart,  Waco  Theatre,  Waco;  3rd 
prize,  $200,  Fred  Harbottle,  Strand 
Theatre,  Muncie;  4th  prize,  $100,  Ann 
De  Ragom,  Reade's  Strand  Theatre, 
Plainfield;  5th  prize,  $50,  Lou  Hart 
and  Ray  Corcoran,  Schine  Auburn, 
Auburn. 


first  three  days  of  its  roadshow  run. 
The  Todd-AO  presentation  was  com- 
pletely sold  out  in  its  first  six  per- 
formances. 


o 

Thursday,  July  7,  1960  j 


'Herald'  Story 


( Continued  from  page  1 ) 
classic,  "The  Kid."  Independent  pro- 1 
ducers  and  exhibitors  alone  have  the 
courage  to  wander  into  "left  field"  for 
new  entertainment  ideas,  Spring  says. 

By  its  distribution  organization  set-  j 
up  First  National  avoided  the  need  of  j 
immense  funds  and  high  overhead1! 
costs.  "A  cool  look  at  the  heads  of  the  j 
exhibition  circuits,  struggling  today  i 
with  an  acute  shortage  of  product,  ' 
adds  up  to  the  verdict  that  they  may  j 
well  prove  as  smart  and  daring  as;, 
were  the  then  not-so-famous  exhibitors: 
who  were  having  so  hard  a  time  toij 
survive  in  1922  when  I  came  to  New  i 
York  as  general  counsel  and  then  sec- 
retary-treasurer," Spring  writes. 

Recalls  Stormy  Sessions 

He  adds  that  Ned  Depinet,  Andrew ; 
Smith  and  Ned  Marin,  as  well  as  him- ' 
self,  fought  as  constantly  with  the  ex- 
ecutive committee  of  the  company  and  I 
the  franchise  holders  over  distribution  ; 
ideas,  as  did  Dick  Rowland  over  pro- 
duction ideas.  Charles  Einfeld,  as  ad- ! 
vertising  manager,  also  was  kept  om 
his  toes  by  the  committee's  comments,  j 
"Exhibitor  bosses  are  tough;  but  yout 
always  know  what  they  are  thinking,"; 
says  Spring. 

Legion  Places  Four 
Films  in  Class  A 

The  National  Legion  of  Decency 
classified  four  pictures  this  week, 
placing  all  in  Class  A. 

In  Section  2  (adults  and  ado-; 
lescents )  are  "I  Aim  at  the  Stars"  and" 
"S.O.S.  Pacific."  In  Section  3  (adults); 
are  "Inherit  the  Wind"  and  "It 
Started  in  Naples." 

* Song9  inLondonAug.  29 

William  Goetz'  "Song  Without 
End,"  the  story  of  Franz  Liszt,  will 
have  its  European  premiere  at  the  Co- 
lumbia Theatre  in  London  on  Aug. 
29.  The  invitational  affair  will  be  fol- 
lowed by  a  week  of  benefit  perform- 
ances, after  which  the  picture  will  be 
roadshown  on  a  15-performances-a- 
week  basis. 


Up  Newspaper  Rates 

PITTSBURGH,  July  6.  -  The  two 
Pittsburgh  dailies,  the  Pittsburgh  Press 
and  the  Post-Gazette  and  Sun-Tele- 
graph, will  increase  their  entertain- 
ment lineage  from  68  to  70  cents  per 
line  on  Aug.  1. 

'£/'  Dividend  $1.06 

The  board  of  directors  of  Universal 
Pictures  has  declared  a  quarterly  divi-; 
dend  of  $1.0625  per  share  on  the  4Vk\ 
per  cent  cumulative  preferred  stock 
of  the  company.  The  dividend  is  pay-: 
able  Sept.  1  to  stockholders  of  record 
at  the  close  of  business  Aug.  15. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor:  Herbert  V.  Fecke, 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bureau, 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau,  4, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motion 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3100. 
Cable  address:  Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagher, 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  year 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  second 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year.  $6  in  the  Americas  and  $i2  foreign.  Single  copies,  10c. 


hursday,  July  7,  1960 


Motion  Picture  Daily 


3 


HIT  TALK 

Variety  Club  News 


BOSTON  -  Thomas  A.  Yawkey, 
iwner  of  the  Boston  Red  Sox,  has 
een  elected  president  of  the  Variety 
Ih.b's  Children's  Cancer  Research 
oundation  (Jimmy  Fund).  Other  of- 
cers  named  are:  William  S.  Koster, 
Jministrative  vice-president;  Theo- 
ore  Fleisher,  treasurer,  and  Joseph 
'umminskey,  secretary. 

A 

NEW  ORLEANS  -  A  feature  of  the 
ariety  Club's  dinner  and  social  eve- 
ing  was  the  awarding  of  the  late 
harles  Gasho's  boat  to  Don  Stafford, 
A'ner  of  the  Dixie  Theatre,  New  Or- 
ans.  The  lucky  Stafford,  however, 
asn't  present,  he  being  in  New  York 
:  the  time.  He  expressed  his  deep 
mreciation  upon  his  return. 

A 

I  DETROIT  -  The  annual  golf  and 
!iting  party  of  Tent  No.  5  drew  some 
!50  members  and  guests  to  the  Tarn 
I'Shanter  Country  Club.  Paul  Percha, 
'  the  staff  of  WKMH,  won  the 
hevrolet  convertible. 


j lew  Theatre 

(Continued  from  page  1) 

filed  it  "a  significant  move  in  meet- 
g  the  challenge  of  and  drift  to  the 
j.burbs  by  providing  the  ultimate  in 
mvenience  as  well  as  utility  in  the 
Jjart  of  the  world's  greatest  city." 
'With  its  1200  seats  the  theatre  will 
i  the  largest  new  motion  picture 
mse  to  be  constructed  on  New 
brk's  fashionable  East  Side  since  that 
tea  underwent  its  postwar  face  lift- 
[g  and  building  boom.  Virtually  all 
ieatres  built  on  the  East  Side  in  the 
list  15  years  have  a  maximum  of  600 
ats. 

1  The  structures  will  be  built  in  as- 
ciation  with  Clement  S.  Crystal,  one 
j  New  York's  most  active  builders, 
[ho  has  constructed  apartments,  of- 
|  e  structures  and  post  offices  through- 
It  the  country. 

!  The  theatre  will  be  designed  by 
hn   J.    McNamara,    who  received 
jide  acclaim  for  his  work  on  the  re- 
jntly   rebuilt   Astor,    Loew's  State 
lid  Capitol  Theatres  on  Broadway. 
!  will  incorporate  the  latest  advances 
(  comfort,  projection,  sound  and  re- 
oduction  and  structural  design. 
The  terrace  over  the  theatre  will  be 
;cupied  by  a  restaurant,  and  eleva- 
rs  will  carry  the  patrons  to  the 
urth-floor    restaurant    entrance.  A 
i>0-car  garage,  with  adequate  space 
Ear  theatre-goers,  will  be  part  of  the 
'hiding's  substructure. 


r/oulez'  to  Kingsley 

"Voulez  Vous  Danser  Avec  Moi?," 
test  starring  vehicle  for  Brigitte 
Itrdot,  will  be  released  in  the  U.S.  by 
jingsley  International  under  the  title 
Dome  Dance  with  Me."  The  comedy 
i-stars  Henri  Vidal  and  Dawn 
ddams. 


EDITORIAL 


( Continued  from  page  1 ) 

actuality,  exhibitor  self  interest  should 
guarantee  the  success  not  only  of  the 
Pathe  Laboratories  and  exhibitor- 
sponsored  production  project,  but  of 
others  as  well. 

It  has  been  apparent  for  long  that 
the  vast  majority  of  exhibitors  is  firm- 
ly convinced  that  a  substantial  in- 
crease in  product  supply  not  only  is 
essential  to  the  economic  wellbeing 
of  all  and  the  survival  of  many,  but 
also  would  be  of  benefit  to  produc- 
tion-distribution by  inducing  an  in- 
crease in  theatre-going  generally. 

The  chances  of  those  contentions 
being  tested  would  seem  to  be  grow- 
ing brighter  daily. 

Ten  Short  Subjects  Set 
For  Stratford  Festival 

Special  to  THE  DAILY 

STRATFORD,  Conn.,  July  6.-Ten 
short  subjects  have  been  selected  for 
presentation  at  the  First  Stratford  In- 
ternational Film  Festival,  to  be  run 
July  13-19  at  the  Stratford  Theatre 
here,  it  has  been  announced  by  Albert 
M.  Pickus,  festival  chairman,  and  Val 
Chevron,  festival  executive  director. 

Most  of  the  featurettes  will  be 
shown  to  the  American  public  for  the 
first  time  at  the  festival,  and  many 
are  prize  winners  from  international 
festivals,  Pickus  said.  The  short  sub- 
jects will  be  paired  with  the  seven 
feature  films,  which  are  to  be  shown, 
one  per  evening,  during  die  seven 
days  of  the  festival.  The  featurettes 
will  include: 

"The  Magic  Violin"  and  "Goya's 
Masterpiece,"  both  in  Eastman  color, 
presented  by  Bernard  Kreisler  and  In- 
ternational Film  Associates  Corpora- 
tion; "One  Melody  and  Four  Paint- 
ers," from  Show  Corporation  of  Amer- 
ica; "Exposure,"  dealing  with  the 
United  Nations'  handling  of  the  re- 
fugee problem,  and  "Overture,"  a 
"mood"  musical,  both  from  the  United 
Nations. 

Documentary  on  Holland 

Also,  "Praise  the  Sea,"  a  documen- 
tary on  Holland  in  color,  from  Edith 
Zornow;  "Bernini,"  the  story  of  the 
noted  Italian  architect,  from  Casolaro- 
Giglio  Film  Distributing  Company; 
"High  Note,"  a  musical  cartoon  from 
Warner  Bros.;  and  "The  Towers,"  and 
"The  Juggler  of  Our  Lady,"  both  from 
Cavalcade  Pictures  of  California. 

The  festival  will  open  Wednesday 
at  8:40  P.M.,  July  13,  with  the  pres- 
entation of  "Montparnasse  19"  a 
French-made  film  from  Continental 
Distributors,  Inc.,  starring  Gerard 
Philippe  and  Lilli  Palmer.  The  balance 
of  the  week's  program  includes: 

Thursday,  July  14,  the  Irish  drama 
starring  Arthur  Kennedy,  "Home  Is 
the  Hero"  from  Show  Corporation  of 
America. 

Friday,  July  15,  the  American  dra- 
ma "Private  Property"  starring  Kate 
Manx,  from  Citation  Films. 

Saturday,  July  16,  the  British  com- 
edy "Man  In  A  Cocked  Hat,"  starring 


Latham  Files  Data  on 
Shopping  Center  Buy 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  July  6.-Papers 
filed  in  the  Albany  county  clerk's  office 
indicate  the  Latham  Circle  Realty 
Corp.,  a  Fabian  Theatres  company 
which  registered  a  certificate  with  the 
Secretary  of  State  on  April  29,  paid 
$250,624  in  cash  and  gave  Latham 
Enterprises,  Inc.,  seller  of  the  35-store 
Latham  Corners  Shopping  Center,  a 
third  purchase  money  mortgage  for 
$1,349,376.13. 

The  buyers  also  assumed:  a  first 
mortgage  of  $4,175,623.87  and  inter- 
est, held  by  Prudential  Insurance  Co. 
of  America,  and  a  second  mortgage 
of  $275,000  and  interest-held  by 
Perini  Brothers,  builder  of  the  center. 

Total  obligations  incurred  by 
Latham  Circle  Realty  Corp.  amount  to 
approximately  $6,050,625. 

At  the  time  of  the  Latham  Corners 
Shopping  Center  opening  in  October, 
1957,  a  newspaper  story  fixed  the  es- 
timated construction  cost  at  $10 
million. 

Robert  M.  Cummings,  of  West- 
7nount,  Quebec,  as  president  of 
Latham  Enterprises,  Inc.,  signed  the 
"bargain  and  sale  deed,  with  cove- 
nant against  grantor's  acts."  Its  New 
York  office  is  at  60  East  42nd  Street. 
Lawyers  Title  Insurance  Corp.,  New 
York,  registered  the  papers. 

Latham  Circle  Realty  Corp.— ad- 
dress care  Fabian  Theatre  Corp.,  1585 
Broadway— is  authorized  to:  conduct 
a  realty  business,  own,  manage,  op- 
erate and  maintain  apartment  hotels, 
apartment  houses,  office  buildings,  loft 
buildings,  mercantile  business  and  all 
type  of  other  buildings  of  any  kind, 
nature  and  character  in  New  York 
and  other  states,  as  well  as  throughout 
the  world. 

Capital  stock  is  200  shares,  no  par 
value. 

Directors,  and  subscribers,  are:  Stu- 
art G.  Schwartz,  Mortimer  N.  Fel- 
singer  and  Herbert  J.  Jacoby,  19  E. 
70th  Street.  Schwartz  &  Frohlich,  same 
address,  were  incorporating  attorneys. 

The  certificate  of  incorporation  sets 
forth  that  directors  and  officers  need 
not  be  stockholders. 


'Jack9  Big  in  Chicago 

The  Boulting  Brothers'  "I'm  All 
Right,  Jack,"  a  Columbia  release, 
grossed  $13,800  in  its  first  four  days 
at  the  Esquire  Theatre  in  Chicago. 
The  four-day  gross  surpassed  the  first 
week  total  registered  by  the  highly 
successful  "The  Mouse  That  Roared" 
at  the  Esquire  last  year. 


Peter  Sellers  and  Terry-Thomas,  from 
Show  Corporation  of  America. 

Sunday,  July  17,  the  United  Na- 
tions' documentary  "Power  Among 
Men." 

Monday,  July  18,  the  Japanese  ver- 
sion of  Shakespeare's  "Macbeth"  en- 
titled "Throne  of  Blood"  directed  by 
Akira  Kurosawa  and  starring  Toshiro 
Mifune,  from  Paul  Szilard  Productions. 
Tuesday,  July  19,  the  Italian  comedy- 
drama  "Wild  Love,"  starring  Marcel 
Mastroianni,  from  Ellis  Films. 


PEOPLE 


Reginald  Armour,  management  con- 
sultant associated  with  the  motion  pic- 
ture industry  since  1933  with,  at  vari- 
ous times,  RKO  Pictures,  Republic, 
Columbia  and  Disney,  has  been 
elected  president  and  a  director  of  the 
Dorsey  Corp.,  holding  company  for 
Dorsey  Trailers,  Elba,  Ala.  He  suc- 
ceeds O.  DeG  Vanderbilt,  III,  who 
returns  to  his  position  as  executive 
vice-president  of  Blair  &  Co. 

□ 

Charles  T.  Morgan,  publisher  of  the 
Louden  Country  Herald,  Louden, 
Tenn.,  and  Charles  Bynum,  a  busi- 
ness man  of  that  community,  will  re- 
open the  Lyric  Theatre  there  under 
the  name  of  the  New  Lyric. 

□ 

Fred  B.  O'Mara,  director  of  manu- 
facturing for  National  Carbon  Co., 
has  been  named  vice-president  of  the 
company  —  a  division  of  Union  Car- 
bide Corp.  —  in  charge  of  production. 

□ 

Joe  Stowell,  formerly  manager,  and 
later  operator  on  lease  from  Stanley 
Warner,  of  the  Lincoln  Theatre,  Troy, 
N.  Y.,  has  been  named  manager  of 
the  circuit's  Ritz  Theatre  in  Albany, 
succeeding  Frank  Kelly,  whom  the  cir- 
cuit has  appointed  group  sales  director 
and  treasurer. 


Bresler  Adds  Three 

HOLLYWOOD,  July  6.  -  Jerry 
Bresler  Productions,  which  has  been 
preparing  two  properties,  "Diamond 
Head"  and  "Gidget  Goes  Hawaiian," 
for  Columbia  Pictures  release,  has 
added  three  additional  properties  to 
its  upcoming  program,  according  to 
Samuel  J.  Briskin,  Columbia's  vice- 
president  in  charge  of  West  Coast  ac- 
tivities. Properties  added  to  the  Bres- 
ler slate  are:  "Bent's  Fort,"  "A  Place 
to  Remember"  and  "The  Flying  York- 
shireman." 

Mouse'  Is  Doing  Well 

"The  Mouse  That  Roared,"  High- 
road Productions  feature  for  Columbia 
Pictures  release,  has  opened  to  high 
grosses  in  six  neighboring  houses  in 
the  Metropolitan  area,  Columbia  re- 
ports, pointing  to  a  $15,500  take  for 
the  first  week  at  the  Malverne  Thea- 
tre, Malverne,  N.  Y.  The  film  is  also 
playing  to  capacity  audiences  at  the 
Art  Theatre  here,  the  Pix,  White 
Plains;  Cinema,  Manhasset;  Ormont, 
East  Orange,  and  Paramount  in  Plain- 
field. 


'Terrace'  to  Venice 

"From  the  Terrace,"  a  20th  Cen- 
tury-Fox release,  will  be  an  entry  at 
the  Venice  Film  Festival  which  begins 
Aug.  24  and  continues  through  Sept. 
7.  Officials  of  the  festival  have  extend- 
ed invitations  to  the  stars,  Paul  New- 
man, Joanne  Woodward,  Myrna  Loy 
and  Ina  Balin,  and  producer-director 
Mark  Robson  to  attend. 


Everywhere  in  the  world 
. .  .because  it's  on  film ! 


R  EMEMBER  . .  .  people  are  people— Guatemala,  Salzburg, 
Rio— everywhere !  They  all  "go  to  the  movies"  !  And  the  things 
they  like,  they  tell  their  friends  about. 

Because  motion  pictures  are  entertainment— entertainment 
for  all  people  .  .  .  something  to  enjoy  .  .  .  something  to  talk 
about !  They  take  young  and  old  out  of  their  homes— out  of 
the  humdrum  into  the  romantic ! 

The  picture  you  see  today  is  everywhere  tomorrow.  Because 
it's  on  film,  it  can  go  everywhere ! 

That's  why  production,  especially,  is  such  a  responsibility. 
Why  the  Eastman  Technical  Service  for  Motion  Picture  Film 
is  ready,  at  all  times,  to  help  in  solving  problems  of  the 
industry  . .  .  film  selection,  production,  processing,  projection. 

Branches  are  located  at  strategic  centers.  Inquiries  invited. 

Motion  Picture  Film  Department 

EASTMAN  KODAK  COMPANY 

Rochester  4,  N.Y. 


East  Coast  Division 

342  Madison  Avenue 
New  York  17,  N.Y. 


Midwest  Division 

1  30  East  Randolph  Drive 
Chicago  1,  III. 


West  Coast  Division 
6706  Santa  Monica  Blvd. 
Hollywood  38,  Calif. 


For  the  purchase  of  film, 

W.  J.  German,  Inc. 

Agents  for  the  sale  and  distribution  of  Eastman  Professional 
Motion  Picture  Films,  Fort  Lee,  N.J.,  Chicago,  III.,  Hollywood,  Calif. 


6 


Motion  Picture  Daily 


Thursday,  July  7,  19< 1 


National 
Pre-Selling 


r?OR  38  years  Alfred  Hitchcock  has 
"  dealt  in  murder,  mayhem  and  male- 
volence but  for  all  that  has  retained 
a  cheerful  and  cherubic  look.  Photog- 
rapher Gordon  Parks  made  a  photo  of 
Alfred  for  "Life's"  July  11  issue,  with 
the  help  of  some  botanical  props,  to 
take  a  peek  at  the  diabolical  movie- 
making mind  that  has  scared  the  day- 
lights out  of  three  decades  of  de- 
lighted moviegoers.  The  latest  crea- 
tion of  his  mind  is  Paramount's 
"Psycho,"  a  film  about  murder  in  a 
motel. 

• 

According  to  Richard  Marek  in  the 
July  issue  of  "McCall's,"  Hayley  Mills, 
the  "Pollyanna"  of  Walt  Disney's  new 
film,  can  put  more  meaning  into  a  shy 
glance,  a  wink,  and  a  smile  than  most 
adult  actresses  can  put  into  a  whole 
range  of  emotional  gestures.  She  steals 
every  scene  she's  in. 

"Pollyanna"  is  a  familiar  Disney 
blend  of  humor,  sentiment,  tears  and 
gruff-hearts-turned-mellow  and  full  of 
love.  This  Buena  Vista  film  had  its 
New  York  premiere  at  Radio  City 
Music  Hall. 

• 

"Hiroshima,  Mon  Amour,"  the 
Zenith  International  Films  release, 
received  a  laudatory  review  in  the 
August  issue  of  "Photoplay." 

• 

"The  Battle  of  the  Sexes,"  starring 
Peter  Sellers  and  Robert  Morley,  is 
a  hilarious  movie  in  the  opinion  of 
Edwin  Miller,  who  reviewed  this  new 
Continental  film  in  the  July  issue  of 
"Seventeen." 

It  is  based  on  a  James  Thurber  story 
about  a  meek  manager  of  a  Scottish 
woolen  emporium,  who  is  driven  to 
rash  measures  after  his  dimwitted 
employer  hires  a  female  efficiency  ex- 
pert. 

• 

Linda  distal,  who  plays  opposite 
John  Wayne  in  "The  Alamo,"  is  pro- 
filed by  Lloyd  Shearer  in  the  July  10 
issue  of  "Parade."  Linda  speaks 
French,  Spanish,  and  Italian  flawless- 
ly, and  her  English  is  enhanced  with 
a  Latin  American  accent. 

• 

When  "Elmer  Gantry"  was  pub- 
lished in  1927,  it  stirred  up  one  of  the 
hottest  ruckuses  in  American  literary 
history.  The  book  by  Sinclair  Lewis 
attacked  the  religious  revival  move- 
ment, pillorying  it  as  a  vulgar,  money- 
grabbing  carnival  that  appealed  to 
primitive  instincts. 

After  33  years,  Lewis'  evangelistic 
character  is  on  the  screen.  Played  by 
Burt  Lancaster  and  released  by  U.A., 
it  receives  an  upbeat  review  in  the 
July  19  issue  of  "Look,"  liberally  illus- 
trated with  production  photos. 
• 

"Bells  Are  Ringing,"  the  story  about 
the  warm-hearted,  sympathetic  tele- 
phone operator  who  can't  help  med- 
dling in  other  people's  lives,  and 
played  by  Judy  Holliday,  got  a  good 
review  from  Ruth  Harbert  in  the  July 


Je  feu  is  ion  Toda  y 

Who's  Where  Montagne  Back;  RKO-Zenitl 


Malcolm  B.  Laing  has  become  re- 
gional manager,  station  relations,  for 
NBC.  He  will  serve  as  liaison  with 
affiliates  of  both  the  NBC  radio  and 
television  networks. 

□ 

Henry  S.  White  has  been  named 
national  sales  manager  of  Screen 
Gems,  Inc.  He  is  president  of  the  New 
York  chapter  of  the  Academy  of  Tele- 
vision Arts  and  Sciences  and  for  the 
past  three  years  has  been  director  of 
program  procurement  for  Screen  Gems. 

□ 

Hugh  F.  Del  Regno,  formerly  man- 
ager, accounting  and  budgets,  NBC 
owned  stations  and  NBC  spot  sales, 
has  been  promoted  to  director,  busi- 
ness affairs,  NBC  owned  stations  and 
NBC  spot  sales.  Before  coming  to 
NBC  he  was  corporate  supervisor, 
budgets  and  financial  evaluations, 
Curtis-Wright  Corp. 

□ 

Peter  B.  Kenney  has  been  appointed 
station  manager  of  NBC's  TV  station, 
WRC-TV,  Washington,  D.  C.  He  has 
been 'with  the  network  since  1956  and 
since  last  year  has  been  stationed  in 
Buenos  Aires  as  station  operations  con- 
sultant for  NBC  International. 


On  "Drum  Beater' 


Screen  Gems 

( Continued  from  page  1 ) 
tribution  thereof  for  television  exhibi- 
tion. 

The  complaints  seek  an  injunction 
forbidding  further  infringements,  sur- 
render of  all  infringing  negatives  and 
positive  prints  for  destruction,  dam- 
ages of  at  least  $250  for  each  infringe- 
ment, and  other  relief.  The  two  plain- 
tiffs companies  are  represented  by 
Sargoy  &  Stein. 


'Wind'  Debut 

( Continued  from  page  1 ) 

press,  radio,  TV  and  newsreel  repre- 
sentatives from  25  nations.  It  is  being 
heralded  by  a  sustained  saturation  ra- 
dio and  TV  drive  blanketing  the  Lon- 
don area  via  spot  announcements. 

issue  of  "Good  Housekeeping."  Ac- 
cording to  Ruth,  Judy  Holliday  makes 
this  one  her  own  show  all  the  way, 
with  a  moderate  assist  from  Dean 
Martin.  It's  all  general  good  fun. 
• 

"The  Rat  Race,"  the  hilarious  com- 
edy about  New  York's  night  life  star- 
ring Debbie  Reynolds,  Tony  Curtis 
and  Jack  Oakie,  has  been  selected  as 
the  picture  of  the  month  for  July  by 
"Redbook." 

Walter  Haas 


By  SAMUEL  D.  BERNS 

HOLLYWOOD,  July  6.  -  Edward 
Montagne,  who  enjoyed  a  few  golden 
years  as  executive  producer  of  the 
Phil  Silvers  Show  at  CBS  headquar- 
ters in  the  east,  has  returned  to  the 
mother-lode  country  for  film  produc- 
tion of  a  new  half-hour  fun  series, 
"The  Drum  Beater." 

Montagne,  at  home  among  the  Ma- 
libu  movie-making  moguls,  having 
directed  a  good  number  of  films  for 
UA  and  RKO,  had  us  jotting  down  a 
few  salient  observations  during  a 
friendly  luncheon  session  at  Musso- 
Franks. 

Sees  Story  Freshness  Here 

The  talented  producer  (not  every 
producer  can  boast  of  directing  and 
writing  credits)  favoring  the  Holly- 
wood studio  and  location  facilities  for 
his  current  project  mainly  for  the  old 
Western  background  of  the  series, 
viewed  New  York  as  a  much  better 
place  to  get  fresh  story  and  screen- 
play material. 

"The  New  York  atmosphere,  en- 
vironment, excitement,  variety  of  peo- 
ple, places  and  things  to  do  is  con- 
ducive to  a  broader  perspective  for 
writers. 

"Most  people  start  to  think  alike 
out  here.  They  rehash  the  same  prob- 
lems with  the  same  people  at  the  same 
eating  places.  The  smart  ones  take 
time  out  for  trips  to  the  East  to  re- 
charge their  batteries,"  Montagne 
pointed  out. 

Dislikes  'Formula  Approach' 

"There  is  also  the  formula  approach 
to  casting  on  the  coast  which  should 
be  cured.  We  see  too  many  of  the 
same  faces  in  too  many  films.  I  don't 
believe  we  could  have  touched  the 
caliber  of  characters  we  got  for  Bilko's 
platoon  if  we  had  to  resort  to  the 
familiar  faces  found  here,"  he  added. 

Montagne,  who  heads  Bonnaker 
Productions,  which  he  formed  with 
writers  William  Friedberg  and  Neil 
Simon,  both  of  whom  were  associated 
in  the  making  of  "Sergeant  Bilko,"  is 
on  the  prowl  for  the  male  lead  to 
play  the  publicity  man  in  "Drum 
Beater,"  which  he  will  put  into  im- 
mediate production  under  a  special 
agreement  with  CBS. 

Compares  TV  with  Films 

Montagne  made  a  comparison  of 
the  strides  made  by  motion  pictures 
and  television,  commenting  that  TV 
is  following  the  same  pattern  as  mo- 
tion pictures,  with  the  exception  that 
it  has  telescoped  in  10  years  the  same 
transition,  experience  and  problems 


( Continued  from  page  1 ) 

ney;  Herman  Levy,  executive  secro! 
tary  of  the  Connecticut  group;  aril] 
Morris  Bailey,  I.  B.  Hoffman  and  Be] 
nard  Menschell,  trustees  for  the  Coil 
necticut  group. 

It  was  on  the  advice  of  Cohn  th;| 
the  new  action  was  decided  upo>? 
Harling  said.  Cohn  told  the  m  eerie  j 
that,  in  his  opinion,  there  were  tcj 
many  general  statements  requirirj 
clarification  and  explanation.  The  owl 
way  this  could  be  answered  would  left 
through  the  calling  of  public  hearingP 
he  added. 

Many  Groups  Represented 

The  firm  of  Cohn  and  Marks,  indu: 
try  attorneys,  was  retained  to  prepai 
and  present  whatever  petitions  wei 
necessary  to  the  FCC  on  behalf  of  th 
two  committees,  and  the  organizatior 
affiliated  with  them,  seeking  publ: 
hearings  on  the  allegations  of  the  aj 
plication.  Many  witnesses  representin 
labor,  industry,  women's  clubs,  vet 
erans'  groups,  chamber  of  commerc 
and  municipal  public  officials  are  pre 
pared  and  are  ready  and  willing  to  g 
before  the  FCC  and  state  why  the 
feel  such  a  test  would  not  be  in  th 
public  interest,  it  was  stated.  In  thj 
meantime,  the  rank  and  file  are  codJ 
tinuing  the  campaign  beseiging  the: 
congressmen  and  senators  by  wire,  lei 
ters  and  petitions  to  lend  support  t 
the  two  Harris  Bills,  H.J.R.  130  am 
H.R.  6245,  both  of  which  seek  to  bai 
all  forms  of  Toll-TV. 


Three  Cities  on  His  Itinerary 

Following  Harling's  recent  appeal 
ances  in  Ocean  City,  Maryland  anj 
New  Haven,  his  next  port  of  calls  wij 
be  Boston,  Pittsburgh  and  Detroit.  1:1 
Boston  he  will  be  guest  speaker  at  thj 
round  table  luncheon  of  the  Varieti 
Club  of  New  England  scheduled  fo 
Tuesday. 

Queried  as  to  the  next  moves  of  th 
Joint  Committee,  Harling  stated  tha1 
plans  are  now  in  preparation  whic 
will  encompass  the  entire  country.  H> 
would  make  no  further  comment  exi 
cept  to  say  that  these  plans  shouli 
prove  most  effective  in  its  fight  agains 
pay-TV  by  air  or  by  wire. 


which  motion  pictures  have  gon# 
through  in  the  past  50  years. 

"TV,  however,  has  not  benefittei  j 
from  the  oft-repeated  mistake  madij 
by  picture  makers,  that  of  falling  vie  I 
tim  to  'cycle'  programs,"  he  said.  "W<j| 
need  more  freedom  to  experiment.  Wv 
must  find  other  ways  to  present  th< 
news,  general  entertainment,  and  way.j 
and  means  to  make  the  public  awani 
of  things  in  a  manner  that  TV  i; 
capable  of  doing,  in  order  to  insun 
the  public  interest,"  Montagne  pointec 
out. 


H 


OL.  88,  NO.  5 


NEW  YORK,  U.S.A.,  FRIDAY,  JULY  8,  1960 


)isputes  McNeally 

^egion  (Calif.) 
Hits  Producers 
3n  'Red'  Issue 

ees  Majority  Violating 
lie  'Waldorf  Declaration' 

From  THE  DAILY  Bureau 

'HOLLYWOOD,  July  7.-Condem- 
ition  of  the  motion  picture  industry 
h  American  Legion,  Department  of 
ilifornia,  for  giving  "direct  and  in- 
fract assistance"  to  the  "international 
jinmunist  conspiracy"  was  disclosed 
day  in  a  report  here  as  having  been 
>ted  at  the  Legion  convention  in  San 
•ancisco  on  June  24.  All  major  stu- 
i'os,  with  the  exception  of  Allied  Art- 
:s  and  Disney,  were  named  in  the 
solution  charging  members  of  the 
otion  Picture  Association  of  America 
id  Hollywood's  "organized  independ- 
it  producers  with  having  broken  the 
j/aldorf'  pledge  of  1947  not  to  em- 
joy  known  Communists  or  sub- 
■rsives." 

The  move  made  by  state  Legion 
( Continued  on  page  6 ) 

our  on  Coast  Named 
o  Museum  Commission 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  7.-Four  mem- 
■rs  of  the  Los  Angeles  County-Holly- 
ood  Motion  Picture  and  Television 
useum  Commission  yesterday  were 
iimed  to  three-year  terms  by  county 
iiard  of  supervisors. 
John  L.  Dales,  national  executive 
cretary  of  the  Screen  Actors  Guild, 
(Continued  on  page  6) 


'robe  of  Censorship 
xpected  in  Britain 

Ry  WILLIAM  PAY 
LONDON,   July  7.-Recent  com- 
aints    and   representations    to  the 
3me  Office  on  censorship  may  lead 
a  government  -  appointed  inquiry 
1 1  the  subject.  This  view  is  strength- 
led  by  the  tabling  of  two  questions 
|  the  House  of  Commons  by  Labour 
■ember  Stephen  Swingler. 
On  July  14  he  will  ask  the  Home 
( Continued  on  page  3 ) 


S-W  39-Week 
Net  $2,530,000 

Consolidated  operating  profit  of 
Stanley  Warner  Corp.  for  the  39  weeks 
ended  May  28  amounted  to  $2,530,- 
000,  it  was  announced  yesterday  by 
S.  H.  Fabian,  president.  Operating 
profit  for  the  same  period  last  year 
was  $3,591,300. 

Commenting  on  the  decline  in 
profit,  Fabian  said,  "The  motion  pic- 
(Continued  on  page  2) 

Chairmen  Appointed  for 
Pitt.  Promotion  Drive 

Special  to  THE  DAILY 

PITTSBURGH,  July  7.  -  Exhibitors 
in  10  zones  in  the  Pittsburgh  exchange 
area  have  agreed  to  serve  as  zone 
chairmen  in  the  operation  of  the 
Compo-Marcus  promotion  plan  it  was 
revealed  yesterday  by  Alec  Moss, 
Compo  staff  member  acting  as  cam- 
paign coordinator. 

Those  who  will  act  as  zone  chair- 
men are  the  following: 

Zone  1  —  Robert  Bowman,  district 
(Continued  on  page  3) 

'Psycho'  at  Drive-In; 
Admission  Plan  Works 

Alfred  Hitchcock's  "Psycho,"  which 
opened  its  first  drive-in  theatre  en- 
gagement at  the  Brunswick  Drive-In, 
Brunswick,  New  Jersey,  on  Wednes- 
day, grossed  $1,973,  the  biggest  single 
day's  figure  in  the  theatre's  ten-year 
history.  Attendance  topped  all  holi- 
(Continued  on  page  2) 


TV  Rentals  Bring 
43.9%  of  Net  Profit 

In  an  unusual  breakdown  of  the 
sources  of  earnings,  Joseph  R.  Vogel, 
president  of  MGM,  said  analysis  of 
the  earnings  for  the  first  three  quar- 
ters of  fiscal  1961  showed  that  film 
production  and  distribution  accounted 
for  77.8  per  cent  of  the  gross  revenue 
and  40.7  per  cent  of  the  net;  tele- 
vision rentals  11.2  per  cent  of  the 
gross  and  43.9  per  cent  of  the  net; 
and  the  record  company,  laboratory, 
television  production  and  all  other  ac- 
tivities accounted  for  the  balance.  The 
large  proportion  of  television  rental 
gross  to  net  profit  he  attributed  to 
the  fact  that  the  television  rentals  rep- 
resent almost  clear  profit  since  the 
pictures  are  already  amortized. 

Three  New  Promotions 
In  M-G-M  Sales  Dept. 

Three  additional  promotions  in  the 
M-G-M  sales  department  were  an- 
nounced yesterday  with  the  appoint- 
ment of  Lou  Marks  as  Central  Divi- 
sion sales  manager,  William  A.  Mad- 
den as  Midwest  sales  manager,  and 
Sidney  Eckman  as  Philadelphia 
branch  manager. 

The  appointments  by  Robert 
Mochrie,  general  sales  manager,  are 
effective  July  18. 

Marks  will  succeed  John  J.  Ma- 
loney,  who  has  retired.  A  branch  man- 
ager in  Detroit  since  1954,  Marks  has 
been  associated  with  M-G-M  for  23 
years. 

Madden  takes  over  as  sales  manager 
of  the  Midwest  Division  to  fill  the 
(Continued  on  page  6) 


Vogel  Says: 

M-G-M  Status 
Bright:  Future 
Looks  Better 

Three-Quarters  Net  Up 
18%  to  $7,317,000 

By  JAMES  D.  IVERS 

A  bright  picture  of  the  present 
financial  state  of  Metro-Goldwyn- 
Mayer,  Inc.,  and  an  even  rosier  picture 
for  the  future  was  painted,  and 
backed  with  figures,  yesterday  by  Jo- 
seph R.  Vogel,  president  of  the  com- 
pany, at  a  luncheon  for  trade  and 
financial  reporters.  The  luncheon  pre- 
ceded a  meeting  of  the  Analysts  Club 
at  which  Vogel  discussed  the  state  of 
the  company. 

In  the  first  three  quarters  of  fiscal 
1960  the  company  earned  $17,168,- 
000,  which,  after  interest  and  all  taxes, 
amounted  to  $7,317,000,  an  increase 
of  18.8  per  cent  over  the  similar  1959 
period. 

The  net  profit  per  share  for  the 
three  quarters  was  $2.92  per  share  on 
the  2,505,100  shares  outstanding,  a 
12-year  high,  and  the  per  share  figure, 
adjusted  to  the  number  of  shares,  is 
( Continued  on  page  6 ) 

No  Decision  Yet  on 
M-G-M  Post- '48  Sales 

M-G-M  has  made  no  decision  yet  on 
releasing  its  post-'48  backlog  of  pic- 
tures to  _  television,  Joseph  R.  Vogel 
told  the  trade  and  financial  press  yes- 
terday. When  they  are  sold,  he  said, 
they  undoubtedly  will  be  sold  by 
M-G-M  itself  directly  to  stations  just 
as  pre-1949  pictures  are  being  sold. 

"They  are  worth  a  lot  of  money  to 
the  company,"  Vogel  said,  "and  we 
(Continued  on  page  6) 

MGM  Actively  Looking 
Into  Pay-TV  Field 

Pay  television  in  one  form  or  an- 
other will  definitely  be  a  factor  in  the 
entertainment  business  in  the  near 
future  and  MGM  is  actively  looking 
into  the  field,  Joseph  R.  Vogel  said 
yesterday. 

While  conversations  have  been  held 
( Continued  on  page  6 ) 


AB-PT  Sells  Its  35%  Stock  Interest  in 
Disneyland  Park  to  two  Disney  Concerns 

American  flroadcasting-Paramount  Theatres,  Inc.  has  sold  its  35  per  cent 
stock  interest  in  Disneyland  Park  to  Walt  Disney  Productions  and  Disneyland, 
Inc.  it  was  announced  by  Leonard  H.  Goldenson,  AB-PT  president.  The  stock 
was  sold  at  the  mutually  agreed  fair  price  of  $1,500  per  share. 

Disneyland,  Inc.  paid  $2,002,500  in  cash  for  the  stock  purchased  by  it,  and 
Walt  Disney  Productions  gave  $5,497,500  in  notes  payable  equally  over  a  five 
year  period.  A  subsidiary  of  AB-PT  will  continue  to  operate  its  concessions  in 
the  park. 

As  to  television,  ABC  will  continue  to  have  the  exclusive  rights  to  telecast 
the  "Walt  Disney  Presents"  program  over  its  network  for  the  1960-61  season. 
This  program  has  been  scheduled  in  a  new  time  period  at  6:30  to  7:30  P.M. 
on  Sundays,  commencing  Sept.  25.  Certain  litigation  between  the  companies 
involving  the  prior  television  contract  has  been  terminated. 


Motion  Picture  Daily 


Friday,  July  8,  196(  | 


PERSONAL 
MENTION 


SOL  A.  SCHWARTZ,  president  of 
RKO  Theatres,  will  leave  New 
York  tomorrow  for  Hollywood,  after 
which  he  will  go  to  San  Francisco.  He 
will  return  here  in  a  week. 

• 

Irving   Rubine,   vice-president  of 
Highroad  Productions,  will  leave  New 
York  at  the  weekend  for  London. 
• 

Jean    Goldwurm,    president  of 
Times  Film  Corp.,  and  Mrs.  Gold- 
wurm will  leave  here  today  aboard 
the  "Niew  Amsterdam"  for  Europe. 
• 

J.  Raymond  Bell,  Columbia  Pic- 
tures public  relations  representative, 
and  his  daughter,  Mrs.  Carol  Stew- 
art, were  in  Washington  from  New 
York,  where  they  were  guests  at  the 
state  dinner  held  in  the  White  House 
by  the  President  and  Mrs.  Eisenhow- 
er in  honor  of  the  King  and  Queen  of 
Thailand. 

• 

Angie  Sovell,  booker's  clerk  for 
M-G-M  in  Seattle,  has  been  married 
there  to  Charles  Delgado. 
• 

Al  Hartigan,  United  Artists  As- 
sociated director  of  program  develop- 
ment, will  return  to  New  York  today 
from  Hollywood. 

• 

Gina    Lollobrigida    returned  to 
Hollywood  yesterday  from  New  York. 
• 

R.  E.  Watson,  of  the  Rose  Theatre, 
and  Midway  Drive-in,  Forsyth,  Ga., 
is  recuperating  there  following  hospi- 
talization. 


Sets  Beekman  Record 

M-G-M's  "The  Subterraneans"  broke 
the  all-time  opening  day  record  at  the 
Beekman  Theatre  here  Wednesday. 
The  picture  grossed  $1,503  at  the  538- 
seat  house,  topping  the  record  set  by 
"Rosemary,"  the  German  film  which 
just  ended  a  24-week  run  there. 


"  S-W  Profit 


(Continued  from  page  1) 
ture  actors'  strike,  and  the  strike  of 
the  writers  caused  the  motion  picture 
producers  to  release  fewer  pictures, 
both  in  number  and  quality,  than  had 
originally  been  planned,  which  had 
an  adverse  effect,  on  the  operating  re- 
sults for  the  13  weeks  ended  May  28." 
In  addition,  there  were  non-recurring 
expenses  incurred  by  another  subsidi- 
ary. 

With  the  strikes  ended,  Fabian 
added,  and  other  "unfavorable  factors 
behind  us,  we  look  forward  to  greatly 
improved  operating  results  for  our 
August  quarter." 

During  the  39  weeks  ended  May 
28,  1960,  there  was  credited  direct  to 
earned  surplus  a  net  profit  of  $9,800 
arising  from  unusual  dispositions  of 
property  and  other  assets.  For  the  cor- 
responding period  last  year  extraordi- 
nary non-operating  losses  of  $1,544,- 
000  were  charged  to  earned  surplus. 

For  the  39  weeks  ended  May  28, 
1960,  theatre  admissions,  merchandise 
sales  and  other  income  amounted  to 
$95,320,900  as  compared  with  similar 
income  of  $92,869,800  for  the  same 
period  last  year. 

The  consolidated  operating  profit 
for  the  13  weeks  ended  May  28,  1960, 
was  $454,300,  equivalent  to  22c  per 
share  on  the  outstanding  common 
stock.  The  profit  for  the  correspond- 
ing period  a  year  ago  was  $1,337,- 
600,  equivalent  to  66c  per  share  on 
the  common  stock. 

For  the  13  weeks  ended  May  28, 
I960,- theatre  admissions,  merchandise 
sales  and  other  income  amounted  to 
$31,799,400  as  compared  with  similar 
income  of  $30,738,600  for  the  same 
period  last  year. 

During  the  13  weeks  ended  May 
28,  1960,  there  was  charged  direct  to 
earned  surplus  $15,000  arising  from 
unusual  dispositions  of  property  and 
other  assets.  For  the  corresponding 
period  last  year  extraordinary  non- 
operating  losses  of  $1,434,600  were 
charged  to  earned  surplus. 


check 
with.£?F. 

national 
screen 
service 


for  the  best  in 
SPECIAL  TRAILERS 


'Psycho'  at  Drive-in 

(Continued  from  page  1) 
day,  non-holiday  and  weekend  marks 
at  the  theatre. 

The  Paramount  release  is  being 
shown  under  the  same  "no  one  ad- 
mitted after  the  start  of  the  picture" 
policy  being  enforced  at  conventional 
theatres.  It  attracted  a  capacity  audi- 
ence 45  minutes  in  advance  of  its 
first  performance,  officials  said. 

Before  the  start  of  the  second  show- 
ing, cars  completely  filled  the  drive- 
way and  front  parking  area  of  the 
Brunswick,  and  were  lined  up  for 
three  miles  on  U.  S.  Route  1.  When 
,the  theatre  capacity  was  again 
reached,  many  people  requested  to  be 
allowed  to  park  their  cars  outside 
and  to  pay  for  a  seat  on  the  conces- 
sion stand  terrace. 


'Financial  World7  Cites 
Paramount  Annual  Report 

Paramount  Pictures  Corporation's 
Annual  Report  for  1959  has  been  se- 
lected for  a  1960  Financial  World 
Merit  Award. 

Selection  of  the  Paramount  report 
was  made  "on  the  basis  of  content, 
design  and  typography  from  among 
five  thousand  entries  in  the  Twen- 
tieth Annual  Report  Survey  conducted 
during  1960,"  according  to  Richard  J. 
Anderson,  editor  and  publisher  of  the 
weekly  investment  magazine. 


Cleveland  Anti-Censor 
Group  Is  Organized 

Special  to  THE  DAILY 

CLEVELAND,  July  7.-About  350 
people  from  Greater  Cleveland,  pro- 
testing against  "organized  censor 
groups"  which  they  claim  jeopardize 
freedom  as  guaranteed  by  the  First 
Amendment  of  the  United  States  Con- 
stitution, held  their  second  open  meet- 
ing last  night  in  the  Unitarian  Society 
Auditorium  and  formally  organized  un- 
der name  of  Citizens  for  Freedom  of 
the  Mind. 

Twelve  trustees  were  elected,  to 
which  13  will  be  added.  Trustees  will 
name  permanent  officers.  Purpose  of 
the  group  set  forth  by  Chairman  Jas- 
per Wood  states  that  "every  American 
should  be  free  to  see,  hear,  write, 
read,  speak,  and  think  as  he  pleases 
without  censorship  or  coercion  by 
church  or  state." 

Citizens  for  Freedom  of  the  Mind 
is  a  direct  outgrowth  of  the  decision 
of  three  common  pleas  judges  that  the 
French  film,  "The  Lovers,"  is  obscene 
and  that  Nico  Jacobellis,  manager  of 
the  Heights  Theatre,  committed  a 
felony  by  having  in  his  possession  and 
exhibiting  it. 

Stunt  Campaign  for 
'Lost  World'  Here 

Starting  Saturday  and  continuing 
through  the  weekend,  Irwin  Allen's 
"The  Lost  World,"  will  be  given  a 
large  stunt  ballyhoo  campaign  by 
20th  Century-Fox.  The  picture  opens 
Wednesday  at  the  Warner  Theatre 
here. 

A  single-engine  monoplane  will  tour 
the  tri-state  beaches,  including  Coney 
Island,  Rockaway,  Long  Beach,  Jones 
Beach,  the  New  Jersey  Shore  area,  and 
the  Connecticut  and  Long  Island 
Sound  territory  trailing  a  huge  40-foot 
day-glo  banner  easily  seen  from  a 
height  of  more  than  a  quarter  of  a 
mile.  In  addition,  a  ballyhoo  sound 
truck  begins  a  city-wide  tour  of  muni- 
cipal and  private  parks,  beaches, 
playgrounds,  etc.,  heralding  the  open- 
ing. The  truck  is  contracted  for  1,000 
miles  over  the  two  full  days. 


1; 


Technicolor  Prints 
At  6  Billion  Feet 

« 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  7.  -  Techni 
color  positive  release  print  footag< 
produced  in  Hollywood  has  passec 
the  6,000,000  mark,  it  was  announcec 
here.  Two  billion  feet  of  film  havo 
been  produced  by  the  company's  foru 
eign  affiliates,  Technicolor  Limited  o 
London  and  Technicolor  Italian  o: 
Rome. 

Technicolor's  first  feature,  "Th« 
Gulf  Between,"  was  filmed  at  Jackson 
ville,  Florida,  in  1917. 

Illustrative  of  the  early  difficultie. 
of  color  pioneering,  it  was  not  unti 
1946  that  Technicolor  release  prin 
output  reached  its  first  billion  mark) 
The  second  billion  was  attained  in  j 
little  more  than  four  years,  in  1950 
In  the  ensuing  decade,  four  billiol 
feet  have  been  added  to  productioi 
figures. 

In  1932,  positive  print  output  wai  , 
5,526,128  feet,  about  one  fifty-fiftl 
of  the  1959  production  of  308,760,10(< 
feet. 

Constant  research  and  developmen 
have  brought  color  motion  picturo 
photography  from  its  crude  two-colo: 
beginnings  to  the  perfected  color  seer 
on  the  screen  today.  In  more  recen: 
years,  Technicolor  has  worked  it 
many  techniques  for  wide  screen  pho 
tography. 

Technicolor  pictures  in  current  ex 
hibition  or  in  production  include  "Ben 
Hur,"    "Spartacus,"    "Solomon  ancjn 
Sheba,"  "King  of  Kings,"  "Can-Can,'li 
"Pollyanna,"    "The    Alamo,"  "G.I 
Blues,"  "All  in  a  Night's  WorlC  "ThelCt 
Grass  Is  Greener"  and  "Exodus." 

Mulvey  in  N.  Y.  Offices  jj 
In  Association  with  Sonts 

James  A.  Mulvey,  whose  retirement , 
as  president  of  Samuel  Goldwyn  Proj 
ductions  became  effective  on  June  30  , 
has  opened  offices  at  711  Fifth  Avemuij 
here,  as  Champion  Pictures  Corp.  anc . 
as  Mulvey-McKeever  Exhibition  Co.k 
Inc.  His  associate  in  these  opera, 
tions  will  be  his  son,  Stephen. 

Mulvey  remains  as  a  limited  part j , 
ner  in  the  Goldwyn  organization  and » 
will  be  available  to  that  company  fol 
consultation  on  important  financial  S 
and  policy  matters. 


NEW  YORK  THEATRES! 


i —  RADIO  CITY  MUSIC  HALL— | 

Rockefeller  Center  •  Ci  6-4600 

"BELLS  ARE  RINGING" 

An  ARTHL.t  FREED  PRODUCTION  starring 

JUDY  HOLLIDAY  •  DEAN  MARTIN 

from  M-G-M  in  Cinemascope  and  METR0C0LOR 
ON  THE  GREAT  STAGE  "HAWAII.  U.S.A." 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D,  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Uureau| 
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Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motior. 
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Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagher. 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  yea , 
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.1 


riday,  July  8,  1960 


Motion  Picture  Daily 


3 


REVIEW: 

The  Bellboy 

Jerry  Lewis  Production — Paramont 


HOLLYWOOD,   July  7 

Exhibitors  will  find  it  an  easy  chore  to  lobby  for  this  box  office  natural. 
Jerry  Lewis  has  linked  together  a  plotless  pot  pourri  of  zany  satirical  se- 
quences, tailored  to  his  multi-faceted  personality,  and  came  up  with  an 
unusual  presentation  of  pure  escapist  entertainment. 

The  entire  idea,  which  he  wrote,  directed,  produced  and  stars  in,  is 
built  on  incidents  in  the  workday  life  and  duties  of  a  bellboy;  arousing 
svmpathv  for  himself  as  the  "monkey-mental"  fall  guy  character  among 
a  corps  of  confederates  similarly  employed  at  the  plush  Fontainebleau 
Hotel  in  Miami  Beach,  Florida. 

All  of  the  sequences  are  vignettes  that  have  punch-line  action  pay- 
offs; and  Lewis  proves  himself  an  outstanding  pantomimist  of  our  time, 
going  through  the  entire  film  without  uttering  a  word,  until  challenged 
at  the  end  on  his  ability  to  speak. 

Drafted  with  obvious  effect  as  word-of-mouth  assets  are  names  like 
Walter  Winchell  for  opening  narration,  and  Milton  Berle  for  one  of  the 
episodes. 

Alex  Gerry  and  Bob  Clayton  are  effective  as  the  hotel  manager  and 
bell  captain  respectively,  among  a  score  of  familiar  "Catskill  Mountain 
Comics."  Bill  Richmond's  takeoff  on  Stan  Laurel  in  a  scene  with  Jerry 
earned  applause  at  the  preview  of  the  film,  held  in  the  Village  Theatre 
in  Westwood. 

Jack  Kruschen  puts  the  film  into  orbit  in  a  clever  prologue,  with  his 
humorous  portrayal  of  the  head  of  the  studio  trying  to  explain  the  pres- 
entation of  a  film  that  has  no  story  and  no  plot. 

Some  of  the  film's  highlights  include  a  few  acts  appearing  in  Miami 
Beach  nite  clubs;  a  scene  in  which  Jerry  leads  a  phantom  orchestra;  one 
in  which  he  makes  Cary  Middlecoff  miss  a  putt  during  a  golf  tournament 
with  Jack  Keller;  and  a  sequence  in  which  he  kids  himself  as  Jerry  Lewis 
the  movie  star  arriving  with  a  large  entourage  of  studio  sycophants  at  the 
popular  Florida  hotel. 

Running  time,  72  minutes.  Release  in  July. 

Samuel  D.  Bekns 


3itt.  Drive 


(Continued  from  page  1) 
lanager,  Stanley  Warner,  Erie,  Pa., 
id  Bob  Davis,  manager,  Dipson 
laza  Theatre,  Erie;  Zone  2  —  Mike 
/ellman,  Hickory  Drive-In,  Sharon, 
a:,  and  Leo  Mickey,  manager,  Penn 
heatre,  New  Castle,  Pa.;  Zone  2A  — 
enneth  Winograd,  Oriental  Theatre, 
ochester,  Pa.,  and  Ray  Lewis,  Tusea 
'rive-In,  Beaver,  Pa. 

Zone  3  —  Henry  Burger,  district 
anager,  Stanley- Warner,  Pittsburgh; 
one  3A  —  Joe  Bugala,  general  man- 
ner, Manos  Circuit,  Greensburg,  Pa.; 
one  4  —  Mrs.  Elaine  Hauser,  State 
heatre,  Altoona  (Fabian  Circuit), 
Irs.  Laura  Ainger,  State  Theatre, 
ate  College,  Pa.  (Eskin  Circuit). 

Zone  4A  —  Joe  Freeman,  manager, 
'ate  Theatre,  Johnstown,  Pa.  (Stan- 
y- Warner),  Mel  Katz,  manager,  Em- 
issy  Theatre,  Johnstown  (Fabian  Cir- 
: lit);  Zone  5  —  C.  S.  Brown,  Temple 
heatre,  Kane,  Pa. 

Zone  6  —  B.  F.  Moore,  district 
anager,  Stanley- Warner  (West  Vir- 
'nia  Circuit),  Mrs.  Madge  Staut,  Ro- 
nson  Grand  Theatre,  Clarksburg, 
'.  Va.;  Zone  7  —  John  Osborne,  Ca- 
Ltol  Theatre,  Wheeling,  W.  Va.  (Dip- 
n  Circuit). 

Meeting  Slated  Tuesday 

A  meeting  of  zone  area  chairmen 

r  seven  zones  within  easy  access  to 
i  ttsburgh  will  be  held  Tuesday,  at 

1:30  P.M.,  at  campaign  headquarters, 
j  the  office  of  Allied  MPTO  of  West- 
In  Pennsylvania.  Chairmen  attending 
'ill  represent  Zone  2,  2A,  3,  3A,  4A, 

and  6. 

JAlso  present  at  this  meeting  will  be 
:3orge   Stern,   Associated  Theatres, 

ank  Lewis  (Blatt  Brothers),  chair- 
an  of  the  Central  Exhibitors  Com- 
jittee;  Harry  Hendel,  Allied  MPTO 

Western  Pennsylvania;  Jules  Curley, 
janley- Warner,  Pittsburgh,  and  Moss. 

Chairmen  of  zones  not  represented 
'  Tuesday's  meeting  will  meet  in  the 
har  future  at  a  central  point  of  points 
'itside  of  Pittsburgh.  At  that  time 
ley  will  be  briefed  by  Moss  on  what 

ok  place  at  the  Pittsburgh  meeting 
lid  will  be  filled  in  on  all  plans  and 

mpaign  procedures. 

irobe  of  Censorship 

j       ( Continued  from  page  1 ) 
Pcretary:  "If  he  will  set  up  a  commit- 
I ;  to  investigate  the  system  whereby, 
i,der  the  Cinematograph  Films  Acts, 
i.irade  organisation  and  local  authori- 
j|  s  at  present  censor  films,  to  consider 
'hether  such  censorship  is  necessary 
11  desirable,  and  to  make  recommen- 
litions  on  legislation,"  and  "If  he  will 
!,  up  a  committee  to  investigate  all 
ltrns  of  censorship  now  existing  in 
p  United  Kingdom,  and  to  make  rec- 
I  imendations  on  legislation." 
Explaining  his  reasons  for  wanting 
s  inquiry,  Swingler  said  that  one 
is  that  while  the  "X"  certificate,  in 
neral  terms,  was  designed  to  curb 
b  showing  of  certain  kinds  of  mate- 
1,  it  could,  in  fact,  "acquire  a  cer- 
n  glamour  and  attractiveness  that 
i  feats  the  very  object  of  it  and  con- 
S  ions  a  kind  of  market  for  a  particu- 

1  sort  of  exciting  film." 

6 


UFA  Films  Acquired 
By  Casino  for  U.S. 

Negotiations  have  been  completed 
between  UFA  International  G.M.B.H. 
and  Casino  Film  Exchange,  Inc.,  for 
the  acquisition  by  Casino  of  a  con- 
siderable number  of  UFA  films. 

Casino,  which  specializes  in  the  dis- 
tribution of  German  language  films  in 
the  United  States,  will  release  the 
films  during  the  early  part  of  1961. 


Two  Plead  Guilty  in 
Theft  of  16mm  Films 

Two  men  charged  with  stealing 
16mm  films  from  the  U.S.  Navy  Ship- 
yard in  Brooklyn  have  pleaded  guilty, 
it  was  reported  yesterday  by  Assistant 
U.  S.  Attorney  Nathan  K.  Trynin,  who 
handled  the  prosecution  for  the  Gov- 
ernment. 

Pleading  guilty  were  Emanuel  Good- 
man and  Daniel  Senese.  The  indict- 
ment against  them  in  Federal  Court, 
Brooklyn,  charged  them  with  the 
felony  of  having  conspired  to  steal 
the  pictures  from  the  U.  S.  Navy  Mo- 
tion Picture  Service  at  the  shipyard. 
The  films  were  rented  by  the  Navy 
from  major  film  producing  companies. 

Following  an  investigation  by  the 
Federal  Bureau  of  Investigation  of 
thefts  of  feature  films  from  the  Brook- 
lyn Navy  Shipyard,  two  sailors  and 


'Hercules'  Contest 
Set  by  4N.Y.  Mirror' 

An  eight-day  "Hercules  Unchained" 
coloring  contest  in  the  New  York 
Daily  Mirror  will  kick  off  Wednesday's 
mass  saturation  opening  of  the  Joseph 
E.  Levine  presentation  throughout 
the  Greater  New  York  area.  Two 
thousand  dollars  in  United  States  Sav- 
ings Bonds  will  be  awarded  the  win- 
ning entrans  in  the  contest  which  be- 
gins Sunday. 

Lined  drawings  from  key  scenes  in 
the  Warner  Brothers  release  will  be 
prominently  placed  in  the  newspaper, 
while  the  Daily  Mirror's  promotion 
department  this  week  is  blanketing  the 
metropolitan  area  with  placards  her- 
alding the  film  and  the  youngster- 
appeal  contest. 


two  civilians  who  had  been  arrested 
in  September,  1958,  pleaded  guilty  to 
criminal  informations  filed  against 
them  by  United  States  Attorney  Cor- 
nelius W.  Wickersham,  Jr.  Further 
investigation  by  the  FBI  led  to  the 
conspiracy  indictment  by  the  Grand 
Jury  of  the  defendants  Goodman  and 
Senese. 

Sentencing  of  Goodman  and  Senese 
has  been  set  for  July  21,  1960.  Each 
could  receive  a  maximum  sentence  of 
five  years  imprisonment  and  $10,000 
fine. 


N  A  C  Adds  Local 
V.P.s  to  Board 

Special  to  THE  DAILY 
CHICAGO,  July  7.  -  The  National 
Association  of  Concessionaires  has  re- 
vised its  constitution  and  by-laws  to 
add  seven  regional  vice-presidents  to 
the  board  of  directors.  These  men  will 
serve  NAC  as  special  representatives 
from  their  respective  areas  in  pro- 
moting NAC,  gathering  news,  arrang- 
ing regional  meetings  and  representing 
NAC  on  special  assignments. 

Appointments  to  date  include  Irving 
Shapiro,  Boston  (comprising  New 
England  States,  New  York  and  New 
Jersey);  James  O.  Hoover,  Columbus, 
Ga.  (Kentucky,  Tennessee,  Virginia, 
West  Virginia,  Maryland,  District  of 
Columbia,  North  and  South  Carolina, 
Delaware,  Alabama,  Georgia,  Florida, 
and  Mississippi);  J.  C.  Evans,  Cincin- 
nati (Ohio,  Pennsylvania,  Indiana,  Il- 
linois, Michigan  and  Wisconsin). 

Also,  Sam  Rosenblum,  Omaha 
(Colorado,  North  and  South  Dakota, 
Nebraska,  Minnesota,  Iowa  and  Wy- 
oming); Arlie  E.  Beery,  Kansas  City, 
Mo.  ( Kansas,  Missouri,  Oklahoma,  Ar- 
kansas, Louisiana,  Texas  and  New 
Mexico ) ,  and  Sidney  Spiegel,  Toronto 
(Canadian  region). 

Others  to  Be  Appointed 

A  vice-president  is  to  be  appointed 
for  one  other  region  comprising  Pa- 
cific Coast  States,  Nevada,  Idaho, 
Utah,  Arizona  and  Montana. 

Announcements  of  the  appointments 
was  made  by  Spiro  J.  Papas,  NAC 
president  and  head  of  the  Alliance 
Amusement  Co.,  Chicago. 

Charles  E.  Darden  of  Richardson, 
Tex.,  was  appointed  to  fill  the  one 
year  unexpired  term  of  Harold  Chesler 
on  the  board  as  senior  director  for  the 
popcorn  processor,  manufacturer  and 
merchandising  operators.  Welcome  I. 
Weaver,  Van  Buren,  Ind.  (popcorn 
processor),  was  appointed  to  fill  the 
two-year  unexpired  term  of  A.  J. 
Schmitt  as  junior  segment  director  of 
the  same  segment. 

'Time  Machine'  Slated 
For  Saturation  Dates 

M-G-M  will  launch  H.  G.  Wells' 
"The  Time  Machine"  with  full-scale 
saturations  in  key  areas  throughout  the 
country.  The  first  seven  have  already 
been  set  with  a  total  of  more  than 
300  prints. 

The  Chicago  exchange  area  will 
lead  the  saturation  bookings  with 
openings  beginning  July  22.  A  week 
later,  Charlotte  will  be  the  focal  point 
for  another  series  of  openings,  fol- 
lowed by  similar  saturations  in  the  Los 
Angeles  and  Jacksonville  territories 
Aug.  3. 

The  Philadelphia  and  Milwaukee 
exchange  areas  will  begin  Aug.  10 
with  New  England  set  for  Aug.  23. 

Terry  Turner  is  supervising  the  ra- 
dio and  television  campaign  in  con- 
junction with  MGM  and  the  local  ex- 
hibitors. Emphasis  will  be  placed  on 
television  exploitation  to  take  full  ad- 
vantage of  the  area  bookings. 


L 


Portrait  of 
a  boxoffice 

LOCKBUSTER 


"IMITATION  OF  LIFE' 

"PILLOW  TALK" 


and  now 


WW 

Itf  a 


hs 


I  and  theatres 


I  over  the  country! 


LANA  TURNER  ANTHONY  QUINN 
SANDRA  DEE  JOHN  SAXON 


CO  STARRING 


LLOYD  NOLAN 
RAY  WALSTON 


AS 

•MATTHEW 
CABOT" 


A  ROSS  HUNTER  PRODUCTION 


SEATTLE,  WASH.,  Music  Hall... 
BIGGER  than  Imitation  of  Life 

SAN  FRANCISCO,  CALIF.,  Golden  Gate... 
BIGGER  than  Imitation  of  Life  and  Pillow  Talk 

LOS  ANGELES,  CALIF.,  Multiple  Run . . . 

BIGGER  than  Imitation  of  Life  and  Pillow  Talk 

CLEVELAND,  OHIO,  Hippodrome... 
As  BIG  as  Pillow  Talk 

SALT  LAKE  CITY,  UTAH,  Multiple  Run... 
BIGGER  than  Imitation  of  Life  and  Pillow  Talk 

CHARLOTTE,  N.C.,  Manor... 
BIGGER  than  Imitation  of  Life 

CHICAGO,  ILL,  Roosevelt... 
As  BIG  as  Pillow  Talk 

PORTLAND,  ORE.,  Multiple  Run... 

BIGGER  than  Imitation  of  Life  and  Pillow  Talk 

TULSA,  OKLA.,  Delman... 

BIGGER  than  Imitation  of  Life  and  Pillow  Talk 

MILWAUKEE,  WISC,  Towne . . . 
As  BIG  as  Imitation  of  Life 

GALVESTON,  TEXAS,  Martini... 

BIGGER  than  Imitation  of  Life  and  Pillow  Talk 

SPARTANBURG,  N.C,  State... 
BIGGER  than  Imitation  of  Life 

ST.  JOSEPH,  MO.,  Missouri... 
BIGGER  than  Imitation  of  Life 

KANSAS  CITY,  MO.,  Roxy... 
As  BIG  as  Imitation  of  Life 

ASHEVILLE,  N.C,  Plaza... 

BIGGER  than  Imitation  of  Life  and  Pillow  Talk 

GRAND  RAPIDS,  MICH.,  Keiths... 
As  BIG  as  Imitation  of  Life 

LOUISVILLE,  KY.,  Kentucky... 
BIGGER  than  Imitation  of  Life  and  Pillow  Talk 

SYRACUSE,  N. Y.,  Paramount... 
BIGGER  than  Imitation  of  Life 

LONG  BEACH,  CALIF.,  Rivoli  &  Towne . . . 
BIGGER  than  Imitation  of  Life  and  Pillow  Talk 

PITTSBURGH,  PA.,  Fulton... 
As  BIG  as  Imitation  of  Life 

TUCSON  ARIZONA,  Cactus  Drive  In... 
BIGGER  than  Imitation  of  Life 

RIVERSIDE,  CALIF.,  De  Anza  . . . 
BIGGER  than  Imitation  of  Life  and  Pillow  Talk 

CINCINNATI,  OHIO,  Grand  . . . 
As  BIG  as  Imitation  of  Life 


TOPS  PILLOW  TALK  AND  IMITATION  OF 
LIFE  IN  THESE  WEST  COAST  TOWNS: 

FRESNO,  CALIF.,  Wilson  •  CHICO,  CALIF., 
Senator  •  REDDING,  CALIF.,  Cascade  • 
SANTA  ROSA,  CALIF.,  California  •  ANTI- 
OCH,  CALIF.,  Stamm  •  SACRAMENTO, 
CALIF.,  Esquire  &  Del  Paso  •  OAKLAND, 
CALIF.,  T  &  D 


ANNA  MAY  WONG  VIRGINIA  GREY 

AND  ALSO  CO  STARRING 

RICHARD  BASEHART 

Directed  by  MICHAEL  GORDON  •  Screenplay  by  IVAN  GOFF  and  BEN 
Produced  by  ROSS  HUNTER  •  a  universal-international  picture 


in  Eastman  COLOR 


Motion  Picture  Daily 


Friday,  July  8,  191 


M-G-M  Status 


( Continued  from  page  1 ) 
equal  to  the  total  earned  for  the  full 
52  weeks  of  1959. 

The  M-G-M  president  was  delight- 
edly optimistic  about  a  continuing  in- 
crease in  the  profit  trend  for  this  year 
and  said  he  fully  expected  1961  would 
produce  the  greatest  earnings  ever 
shown  by  any  film  company.  He  ex- 
tended this  optimism,  in  fact,  to  the 
entire  industry,  pointing  out  that  the 
industry  now  has  adjusted  to  chang- 
ing times,  that  people  "are  buying 
when  you  give  them  what  they  want" 
and  that  he  had  no  sympathy  with 
those  within  and  without  the  indus- 
try who  are  saying,  "The  business  has 
gone  to  hell." 

Sees  an  Even  Better  1961 

Vogel  told  the  press,  "We  expect 
earnings  for  the  full  fiscal  year  to  ex- 
ceed $3.75  per  share— and  we  have 
sound  reason  to  believe  that  fiscal 
1961  will  produce  an  even  higher 
return.  The  strength  of  our  assets  and 
our  concrete  plans  for  the  future  give 
us  every  confidence  in  continued 
growth."  He  added  that  when  final 
figures  for  the  fiscal  year  ending  Au- 
gust 31  became  available  early  in 
November,  he  would  recommend  to 
the  board  of  directors  that  additional 
dividend  action  be  taken. 

Pointing  out  that  the  12-week  third 
quarter  which  ended  June  9  was  the 
seventh  consecutive  profit  period  since 
present  management  assumed  office, 
Vogel  said,  "M-G-M  has  come  a  long 
way  since  its  1957-58  crisis.  The  assets 
which  were  preserved  for  the  stock- 
holders have  now  appreciated  consid- 
erably in  value.  More  importantly, 
these  assets  are  producing  earnings— 
every  single  one  of  them." 

Dividends  Ready  for  Mailing 

Vogel  noted  that  quarterly  dividend 
checks  representing  30c  per  share 
would  be  mailed  to  stockholders  with- 
in a  few  days,  together  with  the  re- 
sults of  the  first  three  quarters  ending 
June  9. 

"That  dividend  payment  will  be  the 
fourth  since  the  resumption  of  divi- 
dends in  1959,"  he  said. 

The  $2.92  per  share  earned  by 
M-G-M  on  2,505,100  shares  up  to 
June  9  might  be  compared  not  only 
with  the  $2.31  per  share  earned  dur- 
ing the  first  three  quarters  of  1959  on 
2,668,388  shares  but  also  with  the 
$2.91  earned  for  the  full  year  of  1959 
on  2,641,288  shares  then  outstanding. 

Makes  Comparison  with  1959 

"While  there  are  fewer  shares  now 
outstanding  as  a  result  of  company 
purchases,  the  fact  remains  that 
M-G-M  earnings  per  share  in  the  first 
40  weeks  of  this  year  equalled  those  of 
all  52  weeks  of  1959,"  Vogel  said. 
"Therefore  all  earnings  during  the  cur- 
rent 12-week  period  which  ends  Au- 
gust 31  will  provide  additional  profits 
over  the  full  year  of  1959. 

"The  favorable  results  in  the  cur- 
rent year  were  achieved  despite  the 
impact  of  the  strike  of  actors  and 
writers  against  the  motion  picture  in- 
dustry," Vogel  pointed  out. 

"M-G-M  is  regarded  as  the  largest 


London  Unit  Considers 
By-Law  on  Hooliganism 

From  THE  DAILY  Bureau 
LONDON,  July  7.  -  The  London 
Country  Council  is  to  consider 
whether  there  should  be  a  by-law 
making  hooliganism  in  cinemas  and 
other  places  of  entertainment  a  pun- 
ishable offence. 

This  matter  was  originally  raised 
by  the  Society  of  Cinema  Managers 
who  referred  it  to  the  Cinematograph 
Exhibitors  Association.  Following  rep- 
resentations by  the  CEA,  the  London 
County  Council  requested  further  in- 
formation to  put  before  its  public  con- 
trol committee. 


motion  picture  production  and  dis- 
tribution company  in  the  world,"  he 
said,  "but  that's  only  part  of  its 
strength.  M-G-M  is  also  a  television 
company,  a  recording  company,  a  mu- 
sic publishing  company  and  an  exhibi- 
tor that  owns  and  operates  theatres 
overseas. 

"Furthermore,  M-G-M  has  extensive 
real  estate  values  not  only  in  its  Cul- 
ver City,  California,  studio  —  the 
world's  largest  film  production  center 
—but  also  in  its  studio,  office  building 
and  distribution  facility  in  London 
and  in  its  49  theatres  in  countries  out- 
side the  U.S." 

Points  to  Real  Estate  Value 

In  this  conneciton  the  M-G-M  pres- 
ident said  wryly  that  the  west  coast 
processing  laboratory  —  one  of  the 
properties  he  had  considered  selling 
when  the  company  needed  cash  two 
years  ago— will  earn  half  as  much  this 
year  alone  as  the  price  offered  for  it 
at  that  time.  The  studio  real  estate, 
he  said,  is  worth  today  three  times 
what  it  was  valued  at  then. 

He  digressed  for  a  moment  to  em- 
phasize that  "the  investor  who  buys 
stock  in  a  motion  picture  company 
has  a  built-in  hedge— an  insurance 
policy."  In  today's  entertainment  mar- 
ket, he  pointed  out,  a  motion  picture 
has  enormous  value  beyond  its  im- 
mediate return  in  box  offive  revenue. 
Television  now,  and  pay  television 
and  the  development  of  color  televi- 
sion in  the  future  mean  that  there 
will  be  a  market  for  such  pictures  for 
as  far  as  can  be  seen,  he  said. 

Cites  Forthcoming  Productions 

On  the  company's  prospects  for 
greater  earnings  in  1960,  he  said  that 
no  company  in  recent  times  would 
have  the  earnings  prospects  that 
M-G-M  will  enjoy.  It  will  be  the  year 
that  "Ben-Hur,"  which  has  now  re- 
turned $10,000,000  from  60  playdates, 
will  reach  its  biggest  earning  poten- 
tial. In  addition  the  company  will 
have  "Cimarron,"  "King  of  Kings,"  the 
new  "Mutiny  on  the  Bounty,"  "The 
Four  Horsemen  of  the  Apocalypse" 
and  the  fifth  reissue  of  "Gone  with 
the  Wind"  in  release. 

"As  encouraging  as  the  results  of 
picture  distribution  have  been  to  date, 
we  see  greater  opportunities  ahead," 
he  declared. 

"Television  is  certainly  a  major  fac- 
tor in  M-G-M's  present.  The  company 


Plan  'Oceans'  Tie-in 
With  Mosler  Safe  Co. 

Warner  Bros,  an  dthe  Mosler  Safe 
Company  have  made  a  nation-wide 
tie-up  for  "Open-the-Safe"  theatre 
contests  in  behalf  of  "Ocean's  Eleven," 
drama  with  a  Las  Vegas  background 
that  will  open  in  200  cities  across  the 
country  following  its  world  premiere 
Aug.  3  at  the  Fremont  Theatre  in  Las 
Vegas.  More  than  1,200  Mosler  Safe 
dealers  throughout  the  nation  will 
join  in  the  campaign. 


Post -'48  Film 


CDl  Acquires  'General' 

Continental  Distributing,  Inc.  has 
acquired  United  States  and  Canadian 
distribution  rights  to  "General  della 
Rovere,"  it  was  announced  by  Irving 
Wormser,  president  of  Continental. 
Directed  by  Roberto  Rossellini  and 
starring  Vittorio  de  Sica  and  Hannes 
Messemer,  "General  della  Rovere" 
won  the  Golden  Lion  Award  at  the 
Venice  Film  Festival  and  Hannes  Mes- 
semer was  named  best  actor. 


'Lovers'  to  Victoria 

Jerry  Wald's  "Sons  and  Lovers,"  a 
20th-Fox  release,  will  have  its  Amer- 
ican premiere  at  the  Victoria  Theatre 
here  following  "Murder,  Inc.,"  also  a 
Fox  release. 


American  Legion 

( Continued  from  page  1 ) 
officials  appears  to  be  in  direct  contra- 
diction to  statements  made  here  in 
May  by  National  Commander  Martin 
McNeally  affirming  the  effectiveness 
of  the  "Waldorf  Declaration"  and  the 
Legion's  faith  in  the  film  industry. 

McNeally,  who  did  not  attend  the 
convention,  could  not  be  reached  at 
press  time  for  comment  on  the  state 
group's  action. ! 

The  state  Legion,  at  the  same  meet- 
ing voted  a  "commendation"  to  the 
Motion  Picture  Alliance  for  the 
Preservation  of  American  Ideals. 


derives  considerable  income  from  the 
leasing  of  its  film  features  to  televi- 
sion. 

"M-G-M  is  producing  series  specific- 
ally for  TV.  Two  important  new  series 
have  been  sold  for  fall  premieres. 
Others  are  in  preparation  by  a  newly- 
expanded  M-G-M— TV  Division. 

"M-G-M  is  in  close  touch  with  a 
certain  development  in  the  field  of 
pay-TV  and  intends  to  play  a  part  in 
this  field  if  such  activity  can  be  shaped 
up  significantly  and  profitably." 

Diversification  Vital 

Vogel  added  that  its  present  diversi- 
fication in  entertainment  in  no  way 
meant  that  M-G-M  would  restrict  it- 
self to  entertainment  enterprises.  "The 
board  has  been  actively  studying  situa- 
tions in  a  variety  of  industries,"  he 
said.  "We're  ready  to  put  cash  or  stock 
of  any  combination  of  such  where  it 
will  do  the  stockholders  the  most 
good."  He  indicated  in  an  aside  that 
up  to  $80,000,000  could  be  available 
for  such  a  purpose. 


(Continued  from  page  1) 
can  realize  more  from  them  by  sellii 
them  ourselves  than  we  could  by  sej 
ing  them  in  a  package  to  someoi 
else." 

The  company  is  in  no  hurry  to  n 
lease  this  block  of  pictures,  estimate'! 
to  number  about  250,  because  not  s 
of  the  pre-'49  library  has  been  sold 
yet,  and  because  "the  company  is  : 
no  immediate  need  of  cash." 

Vogel  cited  the  fact  that  one  pictui 
-"The  Wizard  of  Oz"-netted  $30d 
000  from  a  single  sale  to  television  an 
that  the  company  presently  is  negot 
ating  another  one  shot  sale  of  a  pW 
ture  for  $250,000.  He  refused  to  nam 
the  picture  but  said  it  definitely  wr 
not  "Gone  With  the  Wind,"  whio 
will  be  reissued  to  theatres  next  yea 

In  emphasizing  the  enormous  ass<j 
value  of  the  backlog  of  pictures,  Vog» 
pointed  out  that  television  rentals  havij 
brought  in  about  $34,000,000  in  gros 
revenue  and  another  $24,000,000  is  1 
sight  in  outstanding  contracts  fc 
showings.  Since  the  pictures  had  a) 
ready  been  amortized  when  they  wer 
sold  to  television,  the  only  expense 
chargeable  against  this  revenue  an 
those  resulting  from  the  sales  opera 
tion. 


M-G-M  Eyes  Pay-TV 

( Continued  from  page  1 ) 
with  Matty  Fox  concerning  a  possible 
tie-up  with  Skiatron,  a  deal  actually 
is  closer  with  an  electronics  company! 
unnamed  but  well  known  in  its  field1 
which  has  a  pay  television  system) 
Vogel  said. 

The  MGM  president  said  he  hac 
been  approached  by  RKO  Teleradk: 
to  supply  product  for  the  Hartforci; 
test  of  broadcast  pay  TV  but  that  no, 
commitments  had  been  made. 


M-G-M  Promotions 

( Continued  from  page  1 ) 
gap  left  with  the  promotion  of  William 
J.  Devaney  to  Western  Division  man- 
ager. An  M-G-M  veteran  since  1929/ 
Madden  has  been  Philadelphia  branch 
manager  for  the  past  six  years. 

Eckman  moves  up  to  the  position! 
of  branch  manager  in  Philadelphia,  af- 
ter serving  as  Minneapolis  branch; 
manager  for  the  past  three  years.  He 
joined  the  company  in  1937. 


Four  on  Coast 

(Continued  from  page  1) 
was  named   by   supervisor  Kenni 
Hahn;  producer  Sol  Lesser,  by  supi 
visor  Ernest  E.  Debs;  E.  L.  DePatii 
Warner  Brothers  executive,  by  super- 
visor Frank  G.  Bonelli,  and  George 
Flaherty,  IATSE  International  repre- 
sentative, by  supervisor  Warren  Dorn. 

Esser,  chairman  of  the  commission, 
has  set  July  21  for  the  next  meeting 
of  group. 


Five  from  Fox  for  Ju 

Twentieth  Century-Fox  will  release 
five  films  in  July,  including  "The  Story 
of  Ruth,"  "The  Lost  World,"  "From 
the  Terrace,"  "Murder,  Inc.,"  and 
"Trapped  in  Tangiers." 


ALLIED  THEATRE  OWNERS 

OF  NEW  JERSEY 

ANNUAL  CONVENTION 

MONDAY -THURSDAY 
JULY  25-26-27-28 

ONCE  AGAIN  RETURNS  TO  THE 
FABULOUS  CONCORD  HOTEL, 

KIAMESHA  LAKE,  NEW  YORK 

(AT  THE  HEIGHT  OF  THE  SEASON) 

3%A  Days  -  Only  $80.00 

(TIPS  INCLUDED) 


SEND  RESERVATIONS  TO 
MISS  KAY  — Concord  Hotel,  Kiamesha  Lake,  N.  Y. 
ATTN  — ALLIED  THEATRE  OWNERS  OF  N.  J. 


Announcing  the 


publication 
August  15,  1960 
of  a  new 
edition  with  a 
foreword  by 
Edward  P.  Curtis 


MAGIC  SHADOWS  adventurously  explores 
long  forgotten  yesterdays  in  both  science 
and  showmanship.  It  is  presented  in  191  crisp 
pages,  plus  28  rare  illustrations. 


QUIGLEY  BOOKSHOP 
1270  Sixth  Avenue 
Rockefeller  Center 
New  York  20,  New  York 

Gentlemen: 

Send  me  copy(ies)  of  MAGIC  SHADOWS— The  Story  of  the  Origin 

of  Motion  Pictures  by  Martin  Quigley,  Jr.,  at  $4.50  per  copy.  Shipped  on  publi- 
cation date. 

□  Check  enclosed. 

□  Send  a  bill. 

Name  .._    _  _  


Address 


MOTION  PICTURE 

DAILY 


OL.  88,  NO.  6 


NEW  YORK,  U.S.A.,  MONDAY,  JULY  11,  1960 


TEN  CENTS 


PC  A  Certificates  Given  120  Features  Chairman,  Counsel 


244-Years-Old 

B.C.  Supreme 
Court  Upholds 
Blue  Laws' 


Theatre  Operators  Will 
4ppeal  to  Higher  Courts 


Special  to  THE  DAILY 

SPARTANBURG,  S.  C,  July  10.  - 
rhe  Palmetto  State's  244-year-old 
blue  laws"  have  been  upheld  by  the 
>outh  Carolina  Supreme  Court. 

"If  revision  or  repeal  of  the  laws  is 
lesirable  in  the  public  interest,  that 
hould  be  addressed  to  the  legislature, 
lot  the  courts,"  the  high  tribunal 
uled. 

Thus  the  court  upheld  a  Greenville 
bounty  decision  by  Judge  T.  B.  Gre- 
leker  that  the  laws  in  question  were 
•onstitutional. 

After  learning  of  the  Supreme  Court 
uling,  attorney  Chester  D.  Ward  of 
ipartanburg,  representing  a  number 
if  theatre  operators  in  various  court 
(Continued  on  page  2) 

>0  to  Attend  V.C 
Iports  Meet  Here 

More  than  50  sports  writers  and 
iersonalities  in  the  New  York  metro- 
>ohtan  area  will  attend  the  luncheon 
neeting  of  the  sports  group  of  Variety 
Hub  Tent  No.  35  at  the  Astor  Hotel 
omorrow.  Plans  will  be  discussed  for 
he  tent's  "Day  at  the  Races"  event  in 
Dctober.  Forty  acceptances  had  been 
eceived  at  the  weekend  and  more  are 
( Continued  on  page  4 ) 

UA  Opens  Sales  Meet 
In  Toronto  Tomorrow 

James  R.  Velde,  United  Artists  vice 
president  in  charge  of  domestic  sales, 
.nd  Milton  E.  Cohen,  Eastern  and 
Canadian  division  manager,  will  hold 

two-day  sales  meeting  in  Toronto 
tarting  tomorrow. 

David  V.  Picker,  executive  assistant 
o  President  Arthur  B.  Krim,  will  par- 
icipate  in  the  conferences.  William 
( Continued  on  page  4 ) 


In  Six  Months,  an  Increase  over  1959 


From  THE  DAILY  Bureau 

HOLLYWOOD,  July  10.— The  Production  Code  Administration  issued  certi- 
ficates to  120  feature  motion  pictures  during  the  first  six  months  of  1960,  a 
five  per  cent  rise  over  the  comparable  period  in  1959,  when  114  films  were 

given  PCA  approval. 

Breakdown  of  total  features,  accord- 
ing to  Eric  Johnston,  president  of  the 
Motion  Picture  Association  of  Amer- 
ica, shows  that  14  feature  films  were 
produced  and  released  by  member 
companies;  98  features  were  produced 
by  non-members  and  released  by 
( Continued  on  page  4 ) 


Disney  Suit  to  Void 
AB-PT  Contract  Ended 

An  anti-trust  suit  brought  by  Walt 
Disney  Productions  against  American 
Broadcasting-Paramount  Theatres  over 
the  latter's  exclusive  right  to  broad- 
cast Disney  television  shows  has  been 
discontinued  according  to  a  stip- 
ulation filed  in  Federal  Court  in  New 
York  Friday. 

Discontinuance  of  the  suit  followed 
the  sale  the  preceding  day  of  AB-Para- 
mount's  stock  interest  in  Disneyland. 

The  suit,  filed  in  1959  by  Walt 
Disney  Productions,  charged  violation 
of  the  anti-trust  laws  and  sought  to 
void  the  contract  entered  into  in  1954 
under  which  AB-PT  was  to  have  the 
exclusive  rights  to  the  Mickey  Mouse 
and  Zorro  shows. 


MGM  Slates  Six  Films 
For  Release  in  Fall 

Metro-Goldwyn-Mayer  has  set  six 
films  for  release  between  Labor  Day 
and  Thanksgiving,  Robert  Mochrie, 
general  sales  manager,  announced  at 
the  weekend. 

"The  Angel  Wore  Red,"  starring 
Ava  Gardner,  Dirk  Bogarde,  Joseph 
Cotten  and  Vittorio  De  Sica  will  be 
( Continued  on  page  4 ) 


MP  A  Board  to  Meet 
On  Film  Title  Appeal 

A  meeting  of  the  board  of  directors 
of  the  Motion  Picture  Ass'n.  has  been 
called  for  tomorrow  by  Eric  Johnston, 
president,  to  hear  an  appeal  against 
a  decision  by  the  title  arbitration  com- 
mittee. 

The  appeal  is  being  made  by  the 
April  Company  on  behalf  of  its  title, 
"Salambo."    The    arbitration  board 
ruled  previously  that  two  titles  held 
(Continued  on  page  4) 

Pension  Plan  Paid  Out 
$329,000  in  6  Months 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  lO.-The  Mo- 
tion Picture  Industry  Pension  Plan 
paid  out  $329,000  in  benefits  to  713 
retirees  during  the  first  six  months  of 
the  year,  George  Flaherty,  pension 
(Continued  on  page  4) 


TELEVISION  TODAY— page  4 


Code  'Significant  Contribution'  to  Film 
Industry  by  Martin  Quigley,  Dr.  Flick  Says 

Special  to  THE  DAILY 

ALBANY,  July  10.— The  motion  picture  Production  Code  has  been  of  marked 
benefit  to  the  industry  and  to  the  public,  Dr.  Hugh  M.  Flick,  associate  com- 
missioner for  cultural  education  and  former  director  of  the  state  Education 
Department's  Motion  Picture  Division,  said  today.  Dr.  Flick  said  the  Code  was 
a  "significant  contribution"  by  Martin  Quigley  to  the  service  of  the  industry. 

"The  age  of  electronics  demands  dynamic  leadership  in  this  field  and  men 
like  Martin  Quigley  can  furnish  it,"  Dr.  Flick  declared.  Particularly  now,  he 
added,  the  Code  should  be  revised  and  tightened  because  it  has  been  "stretched 
too  far  by  the  pressures  of  economics  and  by  a  seeming  let-down  in  high  stand- 
ards of  moral  conduct." 

"Every  responsible  leader  in  the  industry  must  realize  that  motion  pictures 
are  a  mass  medium  with  a  very  great  impact  upon  the  young  and  immature," 
he  said. 

In  his  new  post  Dr.  Flick  supervises  motion  pictures,  television,  audio-visual 
aids,  the  state  library,  state  museum  and  state  science  service. 


Abram  Myers 


Myers  Resigns 
From  Allied 
Leadership 

Set  August  Board  Meeting 
On  Plans  for  Changeover 

Abram  F.  Myers  has  resigned  as 
chairman  and  general  counsel  of  Al- 
lied States  Association,  effective  last 
July  1. 

Announce- 
ment of  the 
resignation  was 
released  to  the 
trade  press  at 
the  weekend  in 
a  statement  by 
Al  C.  Myrick, 
Allied  presi- 
dent, from  his 
headquarters  in 
Lake  Park,  la. 
Myrick  said 
that  Myers 
m  a  d  e  known 

the  date  of  his  resignation  from  both 
offices  at  the  annual  convention  of 
Allied  Theatre  Owners  of  Wisconsin 
at  Elkhart  Lake,  Wise,  late  in  June. 
Reached  in  Washington  on  Friday, 
(Continued  on  page  3) 

Early  'Love'  Release 
Prompted  by  Exhibitors 

Jerry  Wald's  production  of  "Let's 
Make  Love,"  will  be  ready  for  dis- 
tribution early  next  month,  a  full 
month  ahead  of  the  originally  planned 
release  date,  because  of  mounting 
demands  from  exhibitors  across  the 
country,  C.  Glenn  Norris,  20th  Cen- 
tury-Fox general  sales  manager,  an- 
nounced Friday. 

In  a  wire  to  all  Fox  branches  in 
( Continued  on  page  4 ) 

Auerbach  Resigns  Post 
With  Columbia  Int'l. 

The  resignation  of  Norbert  T.  Auer- 
bach as  continental  supervisor  for  Co- 
lumbia Pictures  International  was  an- 
nounced at  the  weekend  by  Mo  Roth- 
man,  executive  vice-president. 

Rothman  said  Auerbach  had  re- 
(Continued  on  page  2) 


■2 


Motion  Picture  Daily 


Monday,  July  11,  1961 


PERSONAL 
MENTION 


s 


PYROS  P.  SKOURAS,  president  of 
20th  Century-Fox,  who  returned 
from  Europe  at  the  weekend  and  left 
here  immediately  for  Hollywood,  is 
expected  back  in  New  York  from  the 
Coast  today. 

• 

Fred  Goldberg,  United  Artists  na- 
tional director  of  advertising-publicity, 
will  return  to  New  York  today  from 
Denver  and  Dallas. 

• 

Joseph  E.  Levine,  president  of  Em- 
bassy Pictures,  will  return  to  New 
York  today  from  Rome. 

• 

Sheila  R.  Silverstone,  daughter 
of  Emanuel  Silverstone,  vice-presi- 
dent of  20th  Century-Fox  Interna- 
tional, will  be  married  in  the  autumn 
to  Richard  L.  Veron,  attorney  asso- 
ciated with  the  Securities  and  Ex- 
change Commission  here. 

• 

Samuel  Bischoff,  producer,  left 
New  York  late  last  week  for  Washing- 
ton. 

• 

Michael  George  "Mickey"  Sha- 
piro, son  of  Robert  K.  Shapiro,  man- 
aging director  of  the  Paramount  Thea- 
tre here  and  who  is  now  with  the  U.S. 
Army,  will  be  married  following  his 
separation  from  the  service  to  Sydell 
Levine. 

a 

Gordon  Scott,  filmdom's  latest 
"Tarzan,"  arrived  in  New  York  yester- 
day from  Hollywood. 

• 

Raymond  Eger,  producer,  will  ar- 
rive in  New  York  today  from  Paris. 
• 

Lois  Peck,  of  the  20th  Century-Fox 
office  in  Minneapolis,  has  returned 
there  from  a  vacation  in  the  North 
Woods. 


check 

national 
screen 
service 


for  the  best  in 
SPECIAL  TRAILERS 


'Ben-Hur'  to  Open  in 
U.K.  Provinces  in  Sept. 

From  THE  DAILY  Bureau 
LONDON,  July  10.-"Ben-Hur"  is 
to  open  its  first  British  provincial 
presentations  in  September  when  it 
will  be  given  premieres  at  ABC's 
leading  theatres  in  Bristol,  Birming- 
ham and  Glasgow.  The  agreement 
allowing  Associated  British  Cinemas 
to  play  "Ben-Hur"  for  long-term  en- 
gagements at  these  key  theatres  was 
signed  in  London  by  D.  J.  Goodlatte, 
ABC's  managing  director,  and  Charles 
Goldsmith,  chairman  and  managing 
director  of  M-G-M  in  Britain. 

Student-Shows  Slated 

"Ben-Hur"  will  play  at  separate 
performances  on  an  advance-booking 
policy  throughout  its  entire  run  in 
Birmingham  and  Glasgow.  There  will 
also  be  special  student-shows,  simi- 
lar in  style  to  the  highly  successful 
series  now  running  at  the  Leicester 
Square  Empire. 

ABC  and  M-G-M  will  cooperate  in 
exploiting  and  publicising  "Ben-Hur" 
on  the  widest  scale  possible. 

Performance  Schedule 
For  'Sunrise'  Set 

The  schedule  of  performances  and 
prices  for  the  roadshow  engagement 
of  "Sunrise  at  Campobello"  at  the 
RKO  Palace  here  starting  Sept.  28 
were  announced  at  the  weekend.  The 
picture  is  a  Warner  Bros,  release. 

All  evening  performances  will  begin 
at  8:30,  with  the  exception  of  Sunday 
performances,  which  will  begin  at  8 
P.M.  Matinee  performances  will  begin 
at  2.30  P.M.  on  Wednesdays,  Satur- 
days, Sundays  and  holidays. 

Prices  for  the  Monday-through- 
Thursday  evening  performances  will 
be  $2.80  for  orchestra,  loge  and  mez- 
zanine box  seats,  with  other  mez- 
zanine seats  available  at  $2.00  and 
$1.50.  On  Friday,  Saturday,  Sunday 
and  holiday  evenings,  the  prices  will 
be  $3.50  for  orchestra,  loge  and  mez- 
zanine box  seats,  with  other  mez- 
zanine seats  at  $2.50  and  $2.00.  Wed- 
nesday matinee  prices  will  be  $2.20 
for  orchestra,  loge  and  mezzanine  box 
seats;  other  mezzanine  seats,  $1.50 
and  $1.25. 

At  Saturday,  Sunday  and  holiday 
matinees,  including  Columbus  Day, 
Election  Day  and  Veterans  Day,  the 
prices  will  be  $2.50  for  orchestra,  loge 
and  mezzanine  box  seats,  with  other 
mezzanine  seats  $2.00  and  $1.50. 


C.A.G.  Dance  July  30 

The  Catholic  Actors  Guild  will  hold 
its  summer  "Penthouse  Party"  and 
dance  at  the  Hotel  Piccadilly  here  on 
July  30,  it  has  been  announced  by 
Horace  McMahon,  president.  Phil  Ro- 
mano and  orchestra  will  furnish  the 
music. 


Buffalo  Drive-Ins  Pledge 
Self-imposed  Censorship 

Special  to  THE  DAILY 
Buffalo,  July  10.  —  Operators  of  at 
least  six  area  drive-in  theatres  have 
agreed  to  a  self-imposed  censorship  of 
the  type  of  films  they  exhibit.  This  is 
reported  in  the  wake  of  protests  of 
some  "adult"  films  being  shown  at  the 
outdoor  theatres. 

William  Brett,  operator  of  the  Sky- 
way Lakeshore  and  Skyway  Niagara 
drive-ins,  said  the  protests  had  re- 
sulted in  bringing  a  couple  of  drive-in 
operators  "into  line."  He  said  opera- 
tors of  at  least  six  drive-ins  already 
had  agreed  to  ban  films  they  did  not 
consider  wholesome. 


Hutner  to  Visit  Five 
Cities  on  'Song'  Tour 

Meyer  M.  Hutner,  vice-president 
and  director  of  advertising  and  pub- 
licity for  William  Goetz  Productions, 
will  visit  five  key  cities  within  the 
next  month  in  connection  with  ad- 
vance promotional  activities  on  Goetz' 
"Song  Without  End,"  the  story  of 
Franz  Liszt.  Hutner  leaves  today  for 
Washington,  D„  C,  for  the  first  of  five 
tours,  which  will  also  take  him  to  Bos- 
ton, San  Francisco,  Chicago  and 
Philadelphia. 

Purpose  of  Hutner's  visits  is  to  initi- 
ate the  overall  promotion  and  pub- 
licity campaigns  on  the  local  level. 
Hutner  will  meet  with  newspaper  edi- 
tors, radio  and  television  representa- 
tives, music  groups,  women's  organi- 
zations, record  distributors,  and  the 
Board  of  Education  in  each  of  the 
cities  he  will  visit. 

Will  Work  With  Field  Men 

Hutner  will  work  with  Columbia's 
field  exploitation  representatives  in  the 
five  cities  and  will  also  meet  with  lo- 
cal distributors  of  Colpix  Records.  In 
addition  to  participating  in  a  full 
round  of  personal  interviews  with  all 
media,  he  will  help  arrange  the  open- 
ing night  premieres  of  the  picture. 


51  'Apartment'  Dates 
Bring  $1,345,976 

Billy  Wilder 's  "The  Apartment"  has 
grossed  a  big  $1,345,976  in  51  key 
regional  premieres  in  only  three  weeks, 
it  was  announced  by  William  J.  Heine- 
man,  United  Artists  vice-president. 
Heineman  said  that  the  UA  release  is 
holding  over  in  virtually  all  situations. 
He  said  that  the  business  thus  far 
amassed  in  the  few  engagements  is 
comparable  to  the  record-setting  box- 
office  performance  of  "Some  Like  It 
Hot,"  Wilder's  1959  comedy  hit. 

The  $1,345,976  total  was  registered 
over  a  three-week  period  beginning 
June  15  and  ending  July  5. 


S.C. High  Court! 


( Continued  from  page  1 ) 

actions,  said  that  an  appeal  to  highe  j 
federal  courts  is  a  certainty. 

"It  has  not  been  determined 
whether  the  route  of  appeal  will  be  di! 
rectly  to  the  U.S.  Supreme  Court  o! 
back  again  to  the  three-judge  pane 
which  declined  to  act  last  year,"  Wanj 
added. 

It  will  be  recalled  that  the  three  | 
judge  panel  refused  to  act  until  th 
State  Supreme  Court  had  ruled. 

Thus  the  way  has  been  opened  foil  j 
the  theatre  operators  to  challenge  th  , 
constitutionality  of  the  "blue  laws 
in  the  Federal  courts,  it  was  pointed 
out. 

Ruling  Summarized 

The  State  Supreme  Court  surri 
marized  its  10-page  ruling  as  follows 

"Religious   influence   doubtless  in{ 
spired  the  original  enactment  of  th 
statute,  which  was  more  than  two  cen 
turies  ago;  but  for  many  decades  it  ha  | 
been  re-enacted  in  our  decennial  code!  t 
of  laws,  without  reference  to  religion 
We  sustain  it,  as  have  other  court  | 
theirs,  as  a  reasonable  exercise  of  WM 
police  power.  It  is  part  of  the  legislaj  j 
tive  plan  for  a  day  of  rest  and  surceasi  Ut 
from  the  usual  activities,  whether  worii  ■l 
or  amusement,  on  the  other  days  o  : 
the  week;  and  we  conclude  that  it  doej 
not  offend  any  provision  of  the  state  d  !t 
federal  constitutions."  ; 


Auerbach  Resigns 

( Continued  from  page  1 ) 
signed  "under  the  most  friendly  cim 
cumstances"  in  order  to  join  his  father 
Joe  Auerbach,  and  share  the  responsi 
bilities  of  the  latter's  film  enterprises 
An  amicable  settlement  regardin 
Auerbach's  unexpired  contract  ha 
been  reached,  and  he  will  remain  witlj  ■ 
Columbia  until  the  end  of  Septembei!  i 

'Hearts9  to  Brooklyn 

Columbia  Pictures'  "Conspiracy  oil 
Hearts"  will  open  on  Wednesday  a 
Loew's  Metropolitan  Theatre,  Brookj ! 
lyn,  following  a  long-run  engagement 
at  New  York's  Victoria  and  Norman| 
die  theatres. 


'Battle'  Sets  Record 

The  house  record  for  an  openinj: 
day  matinee  at  the  Forum  Theatn; 
here  was  cracked  on  Friday  by  Coj 
lumbia's  "Battle  in  Outer  Space, 
when  the  picture  had  grossed  $1,901 
at  5  P.M. 


TRANSPORTATION 
COUNSELORS  INC. 

TIME  &  LIFE  BUILDING 
ROCKEFELLER  CENTER 
JU  2-8110 

IM  LARKIN  and  DORICE  LUCEY 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bureau 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau,  4 
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Monday,  July  11,  1960 


Motion  Picture  Daily 


3 


Myers  Resigns  Allied  Post 


( Continued  from  page  1 ) 


PEOPLE 


Daffodils  Pushing 
British  Comedy 

By  SAUL  OSTROVE 

Daffodils  are  coming  up  roses  these 
days  in  the  film  industry.  So  are  nur- 
ses' outfits  worn  by  theatre  cashiers 
and  usherettes,  and  internes'  clothing 
jworn  by  ushers.  All  because  a  "nat- 
ural" like  "Carry  On  Nurse"  came 
along. 

In  more  than  40  situations  around 
the  country  daffodils  are  being  dis- 
tributed to  patrons  of  "Nurse"  as  they 
'leave  the  theatre,  so  as  to  stir  further 
vvord-of-mouth  praise  for  the  film. 

"But  you  must  see  the  picture  to 
inderstand  the  significance  of  the 
iaffodils,"  Dave  Emanuel,  president 
)f  Governor  Films,  distributor  of 
'Nurse,"  said  here  Friday. 

Costumes  Are  Appropriate 

"The  daffodils  are  an  integral  part 
of  the  picture.  The  audience  begins 
:o  laugh  again  as  it  leaves  the  thea- 
tre. The  nursing  and  internes'  outfits 
ipeak  for  themselves,"  he  said. 

"Nurse"  is  rolling  up  terrific  grosses 
n  all  its  situations.  But  why  should 
i  British  comedy,  of  all  things  be  do- 
:ng  so  very  well  in  places  like  Waco 
md  San  Antonio,  Tex.,  gimmicks  or 
hot? 

1  "Down-to-earth  belly  laughs,  pitch- 
ed to  the  masses,"  explained  Arthur 
Cerman,  Governor  vice-president.  "Not 
I  hat  more  sophisticated  patrons  don't 
rp  for  it,  too.  They  see  things  that  the 
others  miss.  But  generally  people 
nowadays  want  slapstick-type  com- 
i'dy." 

Sees  Word-of-Mouth  Important 

;  Governor  did  not  expect  "Nurse" 
p  get  by  without  word-of-mouth,  de- 
pite  the  picture's  stunning  success  in 
England,  where  it  was  produced  by 
'eter  Rogers,  producer  and  origina- 
or  of  the  "Carry  on"  series,  for  Anglo- 
amalgamated  Film  Distributors,  Ltd. 
I  To  further  spread  the  word  on  the 
jiicture,  multiple  sneak  previews  of 
'Nurse"  were  held  in  most  situations, 
fometimes  three  or  four  in  each  city. 
1  With  "Nurse"  doing  so  well  in  all 
juarters  —  it  is  the  next  film  due  here 
It  the  Little  Carnegie  —  Governor  has 
cquired  American  distribution  rights 
p  two  other  pictures  in  the  series, 
j!  Carry  on,  Constable"  (later  this  year), 
|nd  "Carry  on,  Teacher"  (for  release 
lext  Spring). 
I 

'A  Touch  of  Hell'  Coming 

Governor  also  will  release  "A  Touch 
f  Hell"  this  summer.  This  one  was 
roduced  by  Eros  Films,  Ltd.,  of  Lon- 
jon,  and  is  described  by  Emanuel  as 
je  current  "Peyton  Place"  of  Great 
ritain.  "Strictly  Commercial,"  he 
dded. 

An  Italian  picture,  "The  Lady  Doc- 
k,"  with  Vittorio  de  Sica,  Toto  and 
'.bbe  Lane,  will  be  released  this  Fall. 
,  Emanuel  said  Governor  does  not 
ihoose  to  release  too  many  films  a 

ear.  The  company  prefers  to  tender 

wing  care  to  each  of  its  products,  as 
\  has  done  with  "Nurse."  Such  spe- 

ial  handling,  as  "Nurse"  is  proving, 

ays  off. 


Myers  said  he  had  nothing  to  add  to 
the  Myrick  statement. 

Myers  previously  announced  his  in- 
tention to  retire  by  summer  this  year 
in  December,  1959.  Again,  at  an 
Allied  board  meeting  late  last  March, 
he  repeated  his  desire  to  resign.  At 
that  time  a  committee  was  named  to 
confer  with  Myers  in  regard  to  his 
retirement  and  "to  plan  for  carrying 
on  the  association  thereafter." 

Myrick  said  at  the  weekend  that 
the  committee  members,  when  ad- 
vised of  Myers'  plans  at  Elkhart  Lake, 
"expressed  their  deep  regret  that  Al- 
lied must  lose  the  services  of  the  man 
who  has  been  its  guiding  spirit  for 
31  years." 

Was  Urged  to  Continue 

The  committee  was  unanimous, 
Myrick  added,  in  urging  Myers  to 
continue  as  general  counsel  and  a 
consultant,  with  a  Washington  office, 
"at  least  during  the  transition  from 
the  organization  as  it  has  functioned 
for  more  than  three  decades  to  such 

TV,  Radio,  Newspapers 
In  'Hercules'  Drive 

A  record  radio-television-newspa- 
per advertising  campaign  will  be  un- 
leashed throughout  the  Greater  New 
York  area  by  Embassy  Pictures  this 
week  launching  Wednesday's  satura- 
tion opening  of  Joseph  E.  Levine's 
"Hercules  Unchained." 

The  campaign  will  open  with  10-, 
20-  and  60-second  TV  spots  on  the 
]*BC-TV. 

Embassy's  radio  advertising,  on  an 
almost  'round  the  clock  schedule  prior 
to  the  135-theatre  opening  is  being 
carried  by  six  of  New  York's  most 
powerful  stations:  WNBC,  WCBS, 
WINS,  WNEW,  WMGM  and  WMCA. 
Ten  30-  and  60-second  spots  are  in- 
cluded in  the  radio  campaign. 

Capping  the  massive  pre-selling 
sweep  is  multi-sized  newspaper  adver- 
tisements running  in  afl  of  New 
York's  major  dailies.  Full-page  ads  are 
scheduled  for  the  Daily  News,  Post, 
the  Journal-American,  while  the  Mir- 
ror will  run  a  center-spread  double- 
truck  ad.  The  Mirror,  simultaneously, 
is  running  an  eight-day  "Hercules  Un- 
chained" coloring  contest  with  en- 
trants—boys and  girls— eligible  for 
$2,000  in  United  States  Savings 
Bonds. 

In  addition  to  the  New  York  news- 
paper campaign  the  Newark  (N.J.) 
Star-Ledger  will  print  a  full-page,  full- 
color  advertisement,  one  of  40  news- 
papers throughout  the  United  States 
scheduled  for  this  type  ad. 

'Fugitive'  Invited 

Tennessee  Williams'  "The  Fugitive 
Kind"  has  been  officially  invited  for 
special  presentation  at  the  San  Se- 
bastian Film  Festival  in  Spain, 
scheduled  for  July  9-19.  The  United 
Artists  release  will  be  shown  on  the 
closing  night  of  the  festival,  July  19. 


new  order  as  the  board  may  estab- 
lish." 

Myrick  said  he  will  call  a  board 
meeting  sometime  in  August  at  which 
time  the  special  committee  will  "sub- 
mit concrete  recommendations." 

At  the  time  of  his  December  an- 
nouncement Myers  said  he  did  not 
want  to  "remain  around  on  a  con- 
sultative basis."  He  suggested  then 
that  Allied  would  do  well  to  select  a 
younger  man  and  begin  training  him 
to  take  over  the  chief  administrative 
functions  of  the  organization. 

When  Myers'  probable  retirement 
was  rumored  early  in  1959,  he  said 
that  he  and  his  wife,  also  an  attorney, 
had  planned  for  some  time  to  retire 
to  their  country  home  on  Maryland's 
Eastern  Shore. 

Myers,  now  70,  helped  found  Al- 
lied and  was  its  first  president,  serving 
three  terms  from  1929  through  1931, 
while  concurrently  acting  as  general 
counsel.  He  became  chairman  of  the 
board  and  general  counsel  of  the  as- 
sociation in  1932. 

Special  Short  Will 
Promote  Col.  'Pepe' 

The  trailer  department  of  Colum- 
bia Pictures  is  to  start  production  im- 
mediately on  a  special  short  subject, 
"Pepe  Presents  George  Sidney,"  it  is 
announced  by  Jonas  Rosenfield,  Jr., 
executive  in  charge  of  advertising  and 
publicity  for  Columbia.  The  special 
film  will  launch  the  long-range  film 
promotion  activities  for  "Pepe,"  star- 
ring Cantinflas  and  35  personalities 
from  the  world  of  entertainment. 

Marking  a  "first,"  the  short  is  spe- 
cifically designed  for  exhibition  only 
among  exhibitors  and  motion  picture 
press.  Release  is  being  set  for  end  of 
this  month,  five  months  ahead  of  the 
picture's  opening. 

Emphasizing  the  global  aspect  of 
the  short,  producer-director  George 
Sidney  has  been  filmed  on-camera 
speaking  five  languages  —  English, 
French,  Italian,  Spanish  and  German, 
with  additional  material  of  Chevalier 
(French),  Dan  Dailey  (Italian),  and 
Cantinflas  (Spanish). 

Stratford  Adds  'Sunday9 

The  short  subject,  "Village  Sun- 
day," has  been  added  to  the  list  of 
films  to  be  shown  at  the  first  Stratford 
International  Film  Festival,  July  13- 
19,  it  was  announced  on  Friday  by 
Albert  M.  Pickus,  festival  chairman, 
and  Val  Chevron,  executive  director. 
Stewart  Wilensky  is  producer  and  dis- 
tributor of  the  film. 


IF  A  Has  2  in  Stratford 

Two  International  Film  Associates 
featurettes,  both  in  Eastman  color, 
have  been  selected  by  the  Stratford 
preview  committee  for  showing  at  the 
first  Stratford  International  Film  Fes- 
tival in  Stratford,  Conn.  The  films  are 
"The  Magic  Violin,"  a  cartoon,  and 
"Goya's  Masterpiece." 


William  H.  Smith,  who  since  1956 
has  been  staff  assistant  for  planning 
research  at  Eastman  Kodak  Co., 
Rochester,  N.  Y.,  has  been  named 
head  of  the  planning  research  and 
systems  department  of  the  company. 
He  will  assist  in  the  development  of 
new  systems  for  use  in  connection 
with  the  estimating  of  sales,  the  plan- 
ning of  production  and  the  distribu- 
tion of  Kodak  photographic  products. 
□ 

James  Scovotti,  industry  publicist, 
has  joined  the  newly-organized  Rick 
Carrier  Productions  as  publicity  direc- 
tor. His  first  assignment  will  be  "The 
Strangers,"  to  be  released  by  Carrier's 
own  distribution  unit,  International 
Artists  Releasing  Corp. 

□ 

Minnie  Wade,  daughter  of  C.  W. 
Wade,  of  the  Wadesonian  Theatre, 
Clanton,  Ala.,  is  getting  her  plane  in 
shape  to  enter  the  Powder  Puff  Derby 
down  there.  Contestants  in  the  race, 
as  the  name  implies,  are  drawn  en- 
tirely from  the  distaff  side. 

□ 

Jack  Vaughan,  formerly  booker  for 
20th  Century-Fox  in  Atlanta,  has  been 
named  booker  for  Georgia  Theatres 
there.  He  succeeds  Doug  Veshsear, 
who  has  resigned. 

Christmas  Displays 
Being  Made  by  NSS 

National  Screen  Service's  lineup  of 
Christmas  and  New  Year  displays  for 
the  1960  holiday  season  is  now  in 
production,  it  has  been  announced  by 
Burton  E.  Robbins,  vice-president  in 
charge  of  sales. 

In  making  his  announcement,  Rob- 
bins  emphasized  the  extensive  use  of 
bright,  cheerful,  appealing  colors  in 
this  year's  poster  material.  Christmas 
material  to  be  made  available  to  ex- 
hibitors will  include:  upright  40  x  60 
and  30  x  40,  flat  40  x  60,  and  a  spe- 
cial Chistmas  Standee  Display.  New 
Year  display  material  will  include  a 
40  x  60  with  a  greeting,  and  another 
40  x  60  for  use  in  advertising  special 
New  Year's  Eve  shows. 

Robbins'  announcement  was  in  re- 
sponse to  communications  from  NSS 
branches  around  the  country  which 
indicated  the  likelihood  of  an  unusu- 
ally large  volume  of  orders  for  holi- 
day  displays  this  year. 


Lazarus  to  Frisco 

HOLLYWOOD,  July  10.  -  Paul  N. 
Lazarus,  Jr.,  Columbia  Pictures  vice- 
president,  will  leave  here  for  San 
Francisco  Monday  after  a  week  of 
meetings  at  the  studio. 

In  San  Francisco,  as  a  representa- 
tive of  the  Motion  Picture  Association 
of  America,  he  will  deliver  an  address 
at  the  convention  of  the  Newspaper 
Advertising  Executives  Association. 


Jcl  eumon  Jo  day 


Motion  Picture  Daily 


Monday,  July  11,  19 


GE  to  Sponsor  Series 
On  American  Education 

A  new  approach  to  public  service 
programming  will  be  initiated  this  fall 
on  the  CBS  television  network  when 
the  General  Electric  Company  pre- 
empts its  own  time  period  and  pur- 
chases an  additional  half  hour  for  a 
special  CBS  news  report  on  new  ex- 
periences in  American  education. 

The  one-hour  report,  sponsored  by 
GE  will  be  presented  Sunday,  Nov. 
13,  from  9-10  P.M.  EST.  It  will  be 
one  of  a  series  of  60-  and  90-minute 
news  and  entertainment  specials  to  be 
presented  by  GE  during  the  1960-61 
season.  The  company  said  it  plans  to 
stress  "name"  authors  in  its  regular 
half-hour  programming. 

The  education  program,  produced 
by  Arthur  Morse  of  the  "CBS  Beports  • 
unit  of  CBS  news,  with  Fred  W. 
Friendly  as  executive  producer,  will  be 
filmed  on  location  in  elementary  and 
secondary  schools  across  the  country. 
It  will  report  on  some  of  the  experi- 
ments being  undertaken  today  to  solve 
problems  facing  American  education. 

FCC  Sniffs  Channels 
To  UHf  in  California 

From  THE  DAILY  Bureau 
WASHINGTON,  July  10.  -  The 
Federal  Communications  Commission, 
by  deleting  Fresno,  California's  chan- 
nel 12,  has  made  that  city  into  an 
all  UHF-TV  town.  FCC  also  told 
KFRE-TV  to  move  from  Fresno's 
channel  10  to  channel  30  by  April  15, 
1961. 

Channel  30  was  switched  to  Fresno 
from  Madera,  which  was  given  chan- 
nel 59  instead. 

FCC  will  give  consideration  to  re- 
assigning channel  12  from  Fresno  to 
one  of  the  following  California  towns: 
San  Luis  Obispo,  Lompoc-Santa  Ma- 
ria, or  Santa  Barbara.  The  channel  10 
space  now  given  to  Bakersfield  may 
also  go  to  one  of  these  towns  if 
Bakersfield  becomes  all-UHF. 


V.C.  Meeting  Here  Tomorrow 


Tatelman  Will  Produce 
'Garlund'  on  CBS-TV 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  10,-Harry 
Tatelman  will  take  over  the  executive 
producer  duties  on  the  new  telefilm 
series,  "Mr.  Garlund,"  which  was  con- 
ceived and  written  by  Barney  Girard, 
who  will  also  produce. 

Tatelman,  under  contract  to  CBS, 
and  Girard  will  begin  casting  Monday 
in  their  new  headquarters  at  the  Para- 
mount studios,  for  the  series  which 
will  be  aired  on  the  CBS-TV  network 
in  October,  under  sponsorship  of 
Plymouth  Motors  and  L  &  M  Cigar- 
ettes. 


POUND  RIDGE 

EXECUTIVE'S  SMALL  ESTATE 
Commuter's  dream.  Country  privacy.  Gracious 
mod  Colonial  Ranch,  7  acres  overlking  breath- 
less view.  Liv  rm.  fam  din  rm  w/fplce,  3 
bedrms,  2  Hollywood  bths.  electric  ktchn.  Cut 
stone  front,  slate  roof,  2-car  gar.  Private 
swimming  pond.  Sacrif  at  $55,000.  Open  house 
Sat  &  Sun  1-5  PM.  Gargagliano,  Rte  124  or 
call  for  directions. 

MAE  ALTMAN  Sole  As* 
MO  4-4044  or  MO  8-5537 


(Continued 

expected.  Max  Kase,  sports  editor  of 
the  New  York  Journal-American,  is 
chairman  of  the  tent's  sports  commit- 
tee. 

Those  writers  who  had  to  decline 
because  of  other  commitments  ex- 
pressed keen  interest  in  the  project 
and  declared  that  they  would  like  to 
attend  subsequent  meetings. 

Acceptances  to  date  have  been  re- 
ceived from  Harold  Weissman,  N.Y. 
Mirror;  Joe  Reichler,  Associated  Press; 
Joe  Goldstein,  Roosevelt  Raceway; 
Ken  Smith,  N.Y.  Mirror;  Hugh  Bradley, 
Journal-American;  Mike  Lee,  Long  Is- 
land Press;  Don  Smith,  New  York 
Football  Giants;  Mel  Allen,  Yankee 
Stadium;  Lewis  Burton,  Yonkers  Race- 
way; Lou  Niss,  Continental  League; 
Jackie  Farrell,  New  York  Yankees; 
Irvine  Rudd,  Yonkers  Raceway;  Wes 


from  page  1) 

Gaffer,  Daily  News;  Tom  Meany,  New 
York  Yankees;  Murray  Janoff,  Long 
Island  Press;  John  Pierrotti,  N.Y.  Post; 
Jay  Chesler,  Elias  Baseball;  Charles 
Hoerter,  Daily  Netos;  Norman  Miller, 
U.P.I.;  Leonard  Cohen,  N.Y.  Post; 
Jersey  Jones,  Madison  Square  Garden; 
Gordon  White,  N.Y.  Times;  Bob 
Stewart,  World  Telegram;  Frank  M. 
Blunk,  N.Y.  Times;  Dick  Young,  Daily 
News;  Lester  Scott,  Madison  Square 
Garden;  Jay  Grayson,  Daily  Forward; 
Harrv  Grayson,  Newspaper  Ent.  Assn; 
Frank  Blauschild,  N.Y.  Mirror:  Orlo 
Robertson,  Associated  Press;  Whitney 
Martin,  Associated  Press;  Milton  Gross, 
N.Y.  Post;  Murray  Robinson,  Journal- 
American;  Erwin  Grossman,  Herald 
Tribune;  Dan  Daniell,  Herald  Tribune; 
John  Drebinger,  N.Y.  Times;  Ira  See- 
bacher,  Morning  Telegrah. 


MP  A  A  Board    PCA  Certificates 


( Continued  from  page  1 ) 
by  20th  Century-Fox,  "The  Loves  of 
Salammbo"  and  "The  Story  of  Sal- 
ammbo,"  were  not  in  harmful  conflict 
with  the  April  Co.  title. 

Johnston  set  up  the  special  board 
meeting  when  he  arrived  here  on  Fri- 
day from  Europe  where  he  attended 
the  Berlin  Film  Festival  and  also 
visited  Paris.  At  a  meeting  here  on 
Friday  Johnston  briefed  the  Motion 
Picture  Export  Ass'n.  board  on  talks 
he  had  in  Berlin  with  Spanish  indus- 
try officials  also  attending  the  festival. 

Accompanied  by  3  Officials 

With  Johnston  in  Berlin  were  Grif- 
fith Johnson,  MPEA  vice-president; 
Frederick  S.  Gronich,  overseas  repre- 
sentative in  Paris;  and  Frank  Gervasi, 
Rome  representative. 

Later  this  month  Johnston  will  at- 
tend the  Republic  Party  convention  in 
Chicago  as  a  delegate.  At  the  end  of 
the  month  he  is  scheduled  to  make  his 
African  trip. 

UA  Opens  Meet 

( Continued  from  page  1 ) 

Marchese,  Eastern  and  Canadian  con- 
tract manager,  will  also  attend  from 
the  home  office. 

Charles  S.  Chaplin,  Canadian  dis- 
trict manager,  will  attend  the  two-day 
conclave,  as  will  all  Canadian  branch 
managers. 

Canadian  branch  managers  partici- 
pating in  the  meetings  at  the  Royal 
York  Hotel  include  Robert  Radis,  Cal- 
gary; Sam  Kunitzky,  Montreal;  Isadore 
J.  Davis,  St.  John;  George  Heiber, 
Toronto;  Harry  Woolfe,  Vancouver, 
B.C.,  and  Abe  Feinstein,  Winnipeg. 

Conclave  Is  One  of  a  Series 

The  meetings  will  develop  distribu- 
tion patterns  on  all  current  and  forth- 
coming product  and  will  map  regional 
releasing  plans  for  each  territory  in 
the  Canadian  division.  The  meetings 
are  the  latest  in  a  series  conducted 
by  Velde  and  division  chiefs  in  a 
domestic  sales  tour. 


( Continued  from  page  1 ) 

members;  four  motion  pictures  were 
produced  and  released  by  non-mem- 
bers and  an  additional  four  made  by 
non-members  have  yet  to  be  released. 

The  Johnston  report  further  indi- 
cated that  63  of  the  features  approved 
were  made  in  this  country  by  Ameri- 
can companies;  19  were  produced 
abroad  by  American  companies,  and 
38  were  produced  by  foreign  compa- 
nies and  purchased  by  American  com- 
panies for  release  here. 

In  the  matter  of  scripts  submitted 
for  PCA  approval,  the  six-month  figure 
is  down  to  93  from  145  at  same  time 
a  year  ago.  The  obvious  conclusion  to 
be  drawn  here,  the  report  noted,  is 
that  the  five-month  writers  strike 
against  most  of  the  theatrical  film  pro- 
ducers was  responsible  for  the  lag  and 
it  is  expected  that  by  the  year's  end 
script  submissions  will  be  equal  to  or 
surpass  the  254  scripts  approved  by 
PCA  during  1959. 


MGM  Slates  Six 

( Continued  from  page  1 ) 

the  Labor  Day  release.  The  second 
September  release  will  be  "The  Sub- 
terraneans," the  Arthur  Freed  Produc- 
tion starring  Leslie  Caron  and  George 
Peppard. 

"Key  Witness,"  starring  Jeffrey 
Hunter  and  Pat  Crowley,  will  be  an 
early  October  release,  and  late  in  that 
month  the  company  has  set  the  Joseph 
E.  Levine  presentation  "Where  the 
Hot  Wind  Blows." 

The  King  Brothers  production, 
"Gorgo,"  will  be  a  November  release, 
and  the  Thanksgiving  attraction  will 
be  "Butterfield  8,"  starring  Elizabeth 
Taylor,  Laurence  Harvey,  Eddie  Fish- 
er, and  Dina  Merrill. 

In  addition  to  these  productions, 
M-G-M  will  also  have  in  release  in  the 
fall  "All  the  Fine  Young  Cannibals," 
which  is  set  for  August  playdates  in 
many  key  situations.  "Ben-Hur"  will 
continue  its  hard-ticket  engagements 
with  additional  openingse  scheduled 
throughout  the  months  ahead. 


'Bellboy'  Buttons  Are  j 
Distributed  by  Loew's  j 

In  a  campaign  to  elect  Jerry  Lev] 
"Comedian  of  the  Year,"  Loew's  Tllj 
atres  in  the  greater  metropolitan  ai< 
are  distributing  free  to  their  patrc 
more  than  30,000  jumbo  lapel  buttc; 
featuring  the  star  in  character  as  "T! 
Bellboy."  The  comedy,  written,  pii 
duced,  directed  by  and  starring  Lew  i 
opens  at  Loew's  and  other  neighbt 
hood  theatres  on  Wednesday,  July  ; 
with  Paramount's  "Tarzan  the  Mi 
nificent"  as  associate  feature. 


Falcon  to  Handle 
'Mighty  Crusaders' 

The  launching  of  Falcon  Produ 
tions  Inc.,  a  newly  formed  motion  pi 
ture  distribution  firm  with  offices 
the  Paramount  Building  here,  was  si;  i 
nounced  by  Erwin  A.  Lesser,  former 
sales  manager  for  Lopert  Films,  at; 
Herbert  R.  Gelbspan,  veteran  indust 
executive. 

Falcon  Production's  initial  relea 
will  be  "The  Mighty  Crusaders", 
spectacle  of  the  Holy  Wars,  in  Cirs: 
maScope  and  color.  It  is  expected 
go  into  national  release  late  in  Augu 


Early  'Love'  Release 

( Continued  from  page  1 ) 

the  U.  S.  and  Canada,  Norris  declar^ 
that  the  company  had  made  a  spec: 
appeal  to  the  studio  and  Wald  for  ri 
around-the-clock  production  schedu 
He  paid  tribute  to  Wald  and  Bud* 
Adler,  studio  production  head,  f 
their  efforts  toward  filling  the  ne< 
for  a  strong  late  Summer  and  Lab 
Day  attraction.  Rush  scoring  and  ed! 
ing  are  now  in  process  at  the  studi 

Branches  have  been  instructed 
advise  exhibitors  that  the  Marili 
Monroe- Yves  Montand  starrer  is  nc 
available  for  booking  beginning 
early  August.  Introductory  prom 
tional  materials  on  national  and  loc 
levels  are  being  distributed.  The  a 
celerated  release  of  "Let's  Make  Lov 
will  be  backed  with  extensive  rad 
and  music  campaigns. 

Pension  Plan 

( Continued  from  page  1 ) 

plan  board  chairman,  reported  on  F:i 
day. 

Flaherty  also  said  that  plan  expec 
to  have  about  900  industry  retirees  1 
the  end  of  1960. 

Total  amount  in  the  plan  now  e 
ceeds  $19,000,000. 

'Orpheus'  in  16  Dates 

"Black  Orpheus,"  Academy  Awa, 
winner  as  "best  foreign  film  of  tl 
year,"  will  open  in  16  theatres  in  tij 
N.  Y.  area  on  Wednesday.  The  theatr jj 
include,  in  Manhattan,  the  Trans-Li 
85th  St.,  the  Gramercy,  Greenwic 
Heights,  Midtown,  Renaissance;  in  tl 
Bronx,  the  Palace,  Valentine; 
Brooklyn,  the  Astor,  Jewel;  in  Lor 
Island,  the  Austin,  Center,  Earle,  Litt 
Neck,  Mayfair;  in  Westchester,  tl 
Town,  New  Rochelle.  The  film  w 
open  at  the  Embassy  72nd  Street  ( 
Wednesday,  July  20. 


1961  EDITIONS 

NOW  IN  PREPARATION 


MOTION  PICTURE  ALMANAC 

TELEVISION  ALMANAC 

of  the  Motion  Picture  and 
Television  Industries  —  of  their  structure  and 
performance,  of  companies  and  organizations, 
of  products  and  services  —  and  of  people,  for 
both  volumes  contain  biographical  sections  for 
these  inter-related  industries.  Thus  these  com- 
panion volumes  are  working  tools  for  the  whole 
business  world  of  the  screen. 

QUIGLEY  PUBLICATIONS 

1270  Sixth  Avenue,  New  York  20,  N.  Y. 
Yucca-Vine  Building,  Hollywood  28,  Calif. 


FACTS 


8  PICTURE  GROSSES 


VARIETY 


weancMiy,  juiy  o,  r 


Apartment' Boff  ( 


Chinese,  L.  A. 


ra«cisCo 


'Apartment'  Great 


Esquire,  St.  Louis 


Nation-wide-wise 
The  Apartment" 

is  Sockeroo-wise! 


•*a, 


Apartment'  Solid 


Loew  s 


State,  Providence 


^partment'Still  Smash 


'Apartment'  Lusty 


Fifth  Avenue,  Seattle 


Paramount,  Denver 


Apartment'  Tops 

's,  Indianapolis 


Xpartmem' 


PUiladelPhia 


BILLY 

"SOME  LIKE  IT  HOT' 

WILDER 

PRODUCTION 


THE  APARTMENT 

A  MIRISCH  COMPANY  PRESENTATION  STARRING 

Jack  Lemmon  Shirley MacLaine  Fred  MacMurray 

CO-STARRING  Ray  Walston  MD  Edie  Adams 

written  BY  BILLY  WILDER  and  I.  A.  L.  DIAMOND  /  oirecteo  by  BILLY  WILDER  /  filmed  in  panavision 


3L.  88,  NO.  7  NEW  YORK,  U.S.A.,  TUESDAY,  JULY  12,  1960  TEN  CENTS 


'nded  June  9 

joew's  Circuit 
tO-Week  Net 
II,  633, 300 

icome  for  Third  Quarter 
hoivs  Rise  to  $636,700 


Loew's  Theatres,  Inc.,  had  a  net 
come  of  $1,633,300  for  the  40  weeks 
ded  June  9  of  the  current  fiscal  year, 

was    a  n  - 
iunced  yester- 
y  by  Eugene 
cker,  p  r  e  s  i- 
nt.  Since  the 
■  rporation  did 
t  have  inde- 
1  ndent  exist- 
:  ce   until  the 
ring  of  1959, 
;ien    it  was 
iparated  from 
-G-M,  there 
]  3   no  figures 
r  the  com-        Eugene  Picker 
rable  40  week 

[riod  of  the  preceding  year. 

'Gross  revenues  for  the  40  weeks 

!s  year  amounted  to  $32,568,000. 
'come  taxes  were  $2,011,000  and  de- 
viation, $2,103,000. 

Net  income  for  the  third  quarter 
(Continued  on  page  2) 


ysh  for  Greenville 
penings  on  Sunday 

Special  to  THE  DAILY 

\  GREENVILLE,  S.C.,  July  ll.-In- 
jrmed  sources  here  say  City  Council 
ay  be  asked  for  permission  to  oper- 
3  Sunday  movies  in  Greenville 
joner  than  the  city  government  an- 
ipated. 

j  "The  official  1960  census  figures  for 

h  City  of  Greenville,  which  were 
nerally  not  expected  until  October, 
11  be  delivered  to  city  officials  and 

J  orneys  for  a  group  of  local  theatre 
ierators  within  the  next  day  or  two," 

i!  was  explained. 

Mayor  Ken  Cass  could  not  be  con- 
cted  and  J.  D.  Todd,  attorney  for  a 
( Continued  on  page  3 ) 

UEVISION  TODAY— page  6 


Ask  Unified  Action  For  D bution  in  u  s- Canacla 

Of  Dixie  Exhibitors  WB  Board  Approves 

Special  to  THE  DAILY  1%                ■       f    JB  4%        M  ■                         M  •          ■  • 

MEMPHIS,  Jul)    Ll.-Members  of  l#ACf  .    40      fW  £  OOff  tfff  Of? 

Allied  Theatre  Owners  of  the  Mid-  ■                 "         TW      WW               VI  m  %m  m  W  WWW 

South  were  urged  today  by  Trueman   

T.     Rembusch,     chairman     of     tlie  ~         „                                      '   ~l                      •          rr\    1  1*1 

Emergency   Defense   Committee,    to  LOlllirmS    1  alKS  With  LreatlVe    1  eletllmS 

"unite   as   you   did   in   the   Federal  #  rrvwT 

amusements  tax  campaign    in  order  Qn  Deal  tO  Sell  100  PictlireS  IOr  Free  TV 

to  implement  their  insistence  that  they   

be    permitted    to    acquire  pictures 
"while  at  peak  of  box-office  potential." 
Rembusch  was  one  of  the  two  key 
(Continued  on  page  3) 


'International'  Films  Are  Answer 
To  British  Market  Decline:  FBFM 

From  THE  DAILY  Bureau 

LONDON,  July  11. -"The  outstanding  feature  of  the  year  under  review 
was  the  growing  awareness  of  the  opportunities  open  to  Britain  of  becoming 
an  international  centre  for  the  making  of  international  films.  This  is  the  answer 
to  the  problems  posed  by  a  declining 
home  market,"  states  the  third  annual 
report  of  the  Federation  of  British 
Film  Makers. 

"British  film  production  cannot  sur- 
vive with  insular  ambitions  and  meth- 
ods," the  report  continues,  "because 
in  the  contracted  markets  of  this  island 
only  a  few  films  can  recover  their 
(Continued  on  page  2) 


Warner  Bros,  may  become  one  of  the  first  of  the  major  distributors  to  sell  a 
substantial  block  of  its  post- 1948  pictures  to  television.  The  board  of  direc- 
tors of  the  company  yesterday  approved  negotiations,  long  rumored,  with 

Creative  Telefilms  and  Artists,  Ltd., 
of  Toronto  for  a  license  to  distribute 
the  pictures  for  free  television  in  the 
United  States  and  Canada. 

In  Toronto  yesterday  G.  Cass,  pres- 
ident of  Creative  Telefilms  said  his 
company  had  deposited  $1,000,000 
toward  the  purchase  of  the  license  to 
distribute  the  films.  A  block  of  104 
pictures  is  said  to  be  involved,  less 
than  half  the  total  backlog  available. 

The  price,  it  was  reported,  will  be 
a  base  guarantee  of  $100,000  per  pic- 
ture, or  a  total  of  about  $10,000,000. 
After  the  initial  guarantee  is  met  both 
Warners  and  Creative  would  share  in 
the  revenue,  according  to  terms  now 
being  discussed. 

The  deposit  of  $1,000,000  is  return- 
able if  no  agreement  is  reached,  Cass 
indicated. 


Changes  in  Board  of 
Cinerama  Announced 

Several  changes  in  the  structure  of 
the  board  of  directors  of  Cinerama, 
Inc.,  have  been  announced  by  Nicolas 
Reisini,  chairman,  president,  and  chief 
executive  officer.  Bernard  Goodwin 
has  resigned  as  vice  chairman  of  the 
board  and  as  a  director  of  the  com- 
pany. Walter  Reade,  Jr.,  has  also  re- 
signed as  a  director  of  the  company. 

B.  G.  Kranze,  vice-president  in 
(Continued  on  page  3) 

Koster  Is  Appointed 
Variety  Heart  Chairman 

William  Koster,  of  Boston,  has  been 
named  international  heart  chairman  of 
Variety  Clubs  International  by  Chief 
Barker  Edward  Emanuel.  He  takes 
.  over  die  assignment  from  Nate 
Golden,  U.S.  Department  of  Com- 
merce official  in  Washington  whose 
many  years  "of  outstanding  and  de- 
(Continued  on  page  3) 


Ask  Protection  from 
'Harmful  Movies 

Special  to  THE  DAILY 
VATICAN  CITY,  July  11.  -  Public 
authorities  should  "intervene  more  de- 
cisively in  protecting  the  public  from 
harmful  movies,"  delegates  to  the  In- 
ternational Catholic  Office  of  the  Cine- 
ma meeting  in  Vienna  this  week  will 
be  told. 

In  a  letter  greeting  clerical  and  lay 
delegates  to  the  meeting  from  all  over 
the  world,  Domenico  Cardinal  Tardini, 
Vatican  Secretary  of  State,  said  inter- 
vention by  public  authorities  in  the 
motion  picture  field  was  "not  only 
possible  and  desirable  but  becoming 
more  and  more  necessary." 


'Diligent'  Efforts  vs. 
Pay-TV  Needed:  Marling 

Special  to  THE  DAILY 

BOSTON,  July  11.  -  There  is  no 
pay-TV  system  in  operation  in  the 
U.S.  today,  and  that  condition  can  re- 
main "if  we  are  diligent  and  persever- 
ing in  our  efforts,"  Philip  F.  Harling, 
chairman  of  the  Joint  Committee 
Against  Toll-TV,  will  tell  a  luncheon 
meeting  of  the  Variety  Club  of  New 
England  here  tomorrow.  The  round 
(Continued  on  page  6) 


Market  Letter  Rates 
Warner  Stock  Good  Buy 

Warner  Bros,  common  stock  "offers 
substantial  upside  potential  and  only 
a  limited  downside  risk"  a  G.  M.  Loeh 
stock  analysis  letter  released  here  de- 
clares. The  conclusion  is  reached  after 
extensive  analysis  of  the  book  value 
and  earning  potential  of  the  stock. 

The  letter  says  the  immediate  at- 
traction of  the  stock  is  its  hidden  as- 
(Continued  on  page  3) 


Jack  Warner  Heads 
Project  Hope  Group 

From  THE  DAILY  Bureau 
WASHINGTON,  July  11.  -  Jack 
Warner,  president  of  W arner  Brothers, 
has  accepted  the  chairmanship  of  the 
motion  picture  industry  committee  of 
Project  HOPE.  Announcement  of  the 
appointment  came  from  Ernest  R. 
Breech,  board  chairman  of  Ford  Mo- 
( Continued  on  page  3 ) 


2 


Motion  Picture  Daily 


Tuesday,  July  12,  196C 


PERSONAL 
MENTION 


CHARLES  EINFELD,  20th  Cen- 
tury-Fox vice-president,  will  re- 
turn to  New  York  on  Thursday  from 
Europe. 

• 

Jeff  Livingston,  Universal  Pic- 
tures executive  coordinator  of  sales 
and  advertising,  returned  to  New 
York  over  the  weekend  from  Holly- 
wood. 

• 

Toshishige  Ishikawa,  general 
manager  of  the  Walt  Disney  organi- 
zation in  Japan,  has  arrived  in  New 
York  from  the  Orient,  and  will  leave 
here  shortly  for  Hollywood. 

• 

Paul  N.  Lazarus,  Jr.,  Columbia 
Pictures  vice-president,  will  return  to 
New  York  tomorrow  from  the  Coast. 
• 

Mrs.  Marshall  Fine,  wife  of  the 
official  of  Associated  Theatres,  Cleve- 
land, who  is  also  president  of  the  In- 
dependent Theatre  Owners  of  Ohio, 
has  given  birth  to  a  second  son,  Bran- 
don, their  third  child. 

• 

Mrs  Louise  Brooks,  of  the  ac- 
counting department,  Capital  Releas- 
ing Corp.,  Atlanta,  has  left  there  for 
Seattle. 

• 

Marlon  Brando  has  left  Holly- 
wood for  Tahiti. 

Sam  George,  "Ben-Hur"  publicist 
for  M-G-M,  has  arrived  in  Jackson- 
ville from  Atlanta. 

• 

Al  Palladino,  Universal-Interna- 
tional field  representative,  was  in  Al- 
bany, N.  Y.,  from  here. 

• 

James  MacArthur  and  his  wife 
have  left  New  York  for  Miami,  where 
he  will  star  in  the  first  post-Broadway 
production  of  "A  Loss  of  Roses." 
• 

W.  W.  Hammond,  Southern  circuit 
owner,  has  returned  to  Atlanta  from 
New  York  and  Washington. 


NEW  YORK  THEATRES 


, —  RADIO  CITY  MUSIC  HULL—, 

Rockefeller  Center  •  Ci  6-4600 

"BELLS  ARE  RINGING" 

An  ARTHUR  FREED  PRODUCTION  staging 

JUDY  HOLD  DAY  •  DEAN  MARTIN 

from  M-G-M  in  CinemaScope  and  METR0COIOR 
ON  THE  GREAT  STAGE  "HAWAII,  U.S.A." 


'Intl. 9  Films 

( Continued  from  page  1 ) 
costs.  The  imperative  need  for  an  ex- 
panding export  trade  has  created  a 
challenge  which  British  producers  and 
their  exporters  are  meeting  with  skill 
and  success. 

"The  most  natural  market  for  our 
trade  expansion  is  in  the  United  States 
of  America.  The  success  of  British 
films  there  depends  a  great  deal  on 
the  development  of  Anglo-American 
co-productions  which  not  only  fertilise 
our  industry  with  international  ideas 
and  skills,  but  also  create  opportuni- 
ties for  our  stars  and  directors  to 
secure  recognition  in  America,"  the 
report  adds. 

Co-Production  Called  Crucial 

On  co-production  generally,  the  re- 
port states  that:  "Potentially  it  is  of 
crucial  importance.  In  this  period  of 
rising  costs,  falling  attendance  and 
elusive  finance,  it  is  easier  through  co- 
production  to  launch  those  ambitioous 
films  which  have  the  best  chance  of 
meeting  the  new  problems  of  interna- 
tional marketing.  The  experience  of 
France,  Germany  and  Italy  has  shown 
that  co-production  has  benefited  not 
only  producers  but  artists  and  techni- 
cians, and  indeed  exhibitors  as  well." 

The  report  concludes:  "Leaders  of 
the  continental  film  industries  have 
repeatedly  expressed  their  wish  that 
Britain  should  join  this  movement.  If 
we  fail  to  do  so  we  will  be  contract- 
ing out  of  a  valuable  film  community 
and  jeopardising  the  commercial  fu- 
ture of  our  films  in  these  markets." 


Strike-Hit  Commuters 
Guests  of  'Hercules' 

The  current  strike  of  the  Long  Is- 
land Rail  Road  workers  has  had  at 
least  one  pleasant  result  for  the  com- 
muters using  the  service.  Any  com- 
muter forced  to  remain  in  New  York 
because  of  the  walkout  is  invited  to  at- 
tend, free-of-charge,  any  opening  day 
(Wednesday)  performance  of  Joseph 
E.  Levine's  "Hercules  Unchained"  at 
any  Skouras  theatre  in  Manhattan. 

Strike-bound  commuters  need  only 
show  a  valid  July  L.I.R.R.  commuta- 
tion ticket  to  gain  admission  to  the 
Skouras  Academy  of  Music,  the  River- 
side or  the  Nemo  theatres. 


Pantages,  Williams  Tour 

ALBANY,  N.  Y.,  July  11.  -  Clayton 
G.  Pantages,  Albany  branch  manager 
for  20th-Fox,  is  on  a  three-week  tour 
of  the  company's  offices  in  the  East, 
South,  Southwest  and  Midwest  —  for 
the  purpose  of  building  up  sales  and 
bookings  in  a  drive  extending  to  the 
latter  part  of  September.  Meanwhile 
William  Williams,  sales  manager  of 
the  Dallas  exchange,  has  visited  Al- 
bany and  other  key  cities  for  the  same 
purpose. 


'Exodus'  Bow  in  L.A. 
To  Benefit  Hospital 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  11.  -  Mount 
Sinai  Hospital  and  Clinic  of  Los  An- 
geles has  been  chosen  as  the  first 
philanthropic  organization  in  the  West 
to  sponsor  the  showing  of  "Exodus," 
the  Otto  Preminger  production  for 
United  Artists. 

Lester  M.  Finkelstein,  president  of 
the  Hospital,  announced  that  the  pic- 
ture will  be  presented  at  an  opening 
at  the  Fox  Wilshire  Theatre  in  Beverly 
Hills  on  Dec.  22  as  a  benefit  for  Mount 
Sinai's  free  medical  services.  The  Hos- 
pital currently  spends  more  than  $1,- 
000,000  annually  in  helping  needy 
sick  people  who  cannot  afford  to  pay 
for  medical  help. 

Finkelstein  said  that  a  special  com- 
mittee of  comunity  leaders  will  be  in 
charge  of  the  affair.  The  committee  is 
now  being  organized. 

Four  Pictures  Start; 
Total  Shooting  Is  30 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  11. -With  four 
new  pictures  started  this  week,  the 
total  number  shooting  is  30.  Two  were 
completed  during  the  past  week, 
"Squad  Car,"  an  API  production  for 
20th  Century-Fox  release,  and  "Par- 
rish"  at  Warner  Bros. 

Started  were  "Dondi"  based  on  the 
comic  strip  to  be  produced  and  di- 
rected by  Albert  Zugsmith  for  Allied 
Artists  release;  "Underworld,  U.S.A." 
which  Fuller  is  producing  and  direct- 
ing for  Columbia  Pictures;  "The  Big 
Boston  Robbery,"  Bryan  Foy  produc- 
tion for  Paramount  Pictures;  and  "Five 
Guns  to  Tombstone"  a  Zenith  Film 
Production  for  United  Artists  release. 


Georgia  Newspaper  Hails 
'Comeback'  by  Movies 

Special  to  THE  DAILY 
TIFTON,  Ga.,  July  ll.-Regional 
managers  of  the  Martin  Theatres  cir- 
cuit meeting  here  this  week  were 
greeted  by  a  front  page  editorial  box 
in  the  Tifton  Gazette  which  praised 
the  industry  for  meeting  and  conquer- 
ing the  challenge  of  television. 

"When  TV  first  came  in,"  the  edi- 
torial said,  "many  folks  said  the 
movies  were  a  dead  duck.  Well,  they 
aren't.  .  .  Movies  met  the  challenge, 
turned  out  a  better  product  and  con- 
tinue to  hold  their  respected  spot  in 
the  entertainment  field." 


'Windjammer*  Scores 

National  Theatres  and  Television's 
"Windjammer,"  in  Cinemiracle,  has 
grossed  $14,000  in  its  first  week  at  the 
Syosset  Theatre,  Syosset,  L.  I.,  the  dis- 
tributor has  reported,  adding  that  the 
figure  represents  the  best  opening- 
week  gross  at  the  house  since  "Around 
the  World  in  80  Days." 


Loew's  Circuit! 

( Continued  from  page  1 ) 
ended  June  9  was  $636,700,  which 
compares  with  $375,100  for  the  com* 
parable  period  last  year. 

Net  income  for  the  40  weeks  thii 
year  was  equal  to  61c  per  share  oil 
common  stock  and  24c  per  share  fon 
the  third  quarter.  For  the  third  quar-l 
ter  last  year  it  was  14c  per  share. 

UA  Book-Film  Tie-Ups 
At  Record  Nineteen 

A  record  total  of  19  book  tie-ups; 
has  been  set  for  current  and  forth-  j , 
coming  United  Artists  releases,  it  was 
announced  by  Roger  H.  Lewis,  UA 
vice-president  in  charge  of  advertising/ 
publicity  and  exploitation. 

"Publication  of  the  book  is  only  the 
beginning  of  the  joint  promotions,'"! 
Lewis  stated.  "We  follow  up  with  an! 
intensive  program  of  cooperation  be- 
tween UA  at  the  home  office  and  in 
the  field,  and  the  sales  and  promotion 
men  of  the  various  publishing  houses. 
We  strive  to  get  a  maximum  point-of-i 
sale  impact  for  the  motion  picture  in 
the  book  itself,  via  credits  and  photo- 
graphs, and  wherever  the  books  are 
sold,  using  displays." 

The  vice-president  said  that  the  to- 
tal of  19  does  not  include  UA  proper 
ties  for  which  production  dates  have 
not  yet  been  set. 


Democratic  Delegates 
See  'Inherit  the  Wind' 

From  THE  DAILY  Bureau 
LOS  ANGELES,  July  ll.-Stanleyjji 
Kramer's  "Inherit  the  Wind"  was  pre- 
viewed today  for  an  overflow  audience 
of  delegates  to  the  Democratic  na-^jj 
tional  convention  here.  The  United5 
Artists  release  will  be  shown  again 
tomorrow  at  a  second  major  screening 
for  convention  delegates  as  part  of:; 
the  official  entertainment  program.  1 
The  candidates  for  nomination  will: 
also  be  invited  by  the  entertainment 
committee  of  the  convention  to  attend 
the  showings  at  the  Screen  Directors; 
Guild  Theatre  in  Hollywood.  Other  h 
screenings  will  be  held  for  newsmen. 

APC  in  New  Offices 

HOLLYWOOD,  July  11. -Main  of-i ' 
fices  of  Atlantic  Pictures  Corp.,  pro-!( 
duction  company  headed  by  Irving  H. ! ! 
Levine  and  Harry  L.  Mandell,  are  L 
now  in  operation  at  8530  Wilshire  i 
Boulevard,  Beverly  Hills. 


Try  Us  Next  Time 

1327  S.  Wabash.  CHICAGO 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke, 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bureau, 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau,  t, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motion 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center  New  York  2U,  circle 
Cable  address:  "Quigpubco.  New  York"  Mar'tin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Ka^ymond  Ualiagner, 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  year 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac  tame,  tntered  as  seconu 
class  matter  Sept.  21,.  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  m  the  Americas  and  $.2  foreign.  Single  copies,  iuc. 


aesday,  July  12,  1960 


Motion  Picture  Daily 


3 


Exhibitors  Are  Urged  to  Unite 


( Continued  from  page  1 ) 


speakers  at  the  meeting,  the  other  be- 
ing Al  Myrick,  president  of  Allied 
States  Association.  Myrick,  in  criticiz- 
ing the  government  for  what  he 
termed  inaction  in  the  enforcement  of 
the  consent  decree,  stated  that  a  Sen- 
ate committee  has  been  urged  for  two 
years  to  take  action  in  that  direction 
"but  to  date  has  not  seen  fit  to  hold 
a  hearing  on  the  violations." 

Myrick  blasted  "film  distributors 
who  make  films  available  to  first  run 
theatres  and  then  withhold  them  from 
other  theatres  after  the  first  run."  By 
this  policy,  he  said,  "people  who  can't 
pay  advanced  admission  prices  at 
these  first  runs  are  deprived  of  seeing 
the  pictures.  After  60  or  90  days  the 
films  lose  their  public  interest  and  in- 
dependent theatre  owners  who  get 
films  after  that  time  suffer  from  small 
box-office  income." 

Rembusch  urged  the  heads  of  buy- 


ing and  booking  services  to  unite,  say- 
ing, "an  over-riding  national  buying 
and  booking  service  must  be  formed," 
and  he  added: 

"Exhibition  must  not  only  unite  now 
but  take  positive  and  joint  action  to 
correct  destructive  distribution  policies 
or  exhibition  will  die  and  with  it  the 
motion  picture  industry.  We  have  no 
choice  if  we  want  to  live." 

Will  Start  Membership  Drive 

The  mid-south  Allied  group  pledged 
a  membership  campaign  between  now 
and  time  for  the  fall  meeting. 

Officers  in  the  group  are:  D wight 
Blissard,  Okolona  Miss,  president;  Au- 
gustine Cianciola,  Memphis,  vice-pres- 
ident for  Tennessee;  Ed  Lloyd, 
Houston,  Miss.,  vice-president  for  Mis- 
sissippi; W.  L.  Landers,  Batesville, 
Ark.,  vice-president  for  Arkansas;  J.  A. 
West,  Memphis,  secretary-treasurer. 


lynii,  Smith  Named 
[GM  Branch  Managers 

Vincent  Flynn  has  been  named 
inneapolis  branch  manager,  and  Le- 
y  Smith  named  Des  Moines  branch 
inager  in  another  series  of  promo- 
in  moves  by  Robert  Mochrie, 
etro-Goldwyn-Mayer's  general  sales 
mager. 

Flynn  takes  over  the  position  held 
Sidney  Eckman,  whose  appoint- 
;nt  to  branch  manager  in  Philadel- 
ia  was  announced  last  week.  Smith, 
salesman  in  Minneapolis,  takes  over 
ynn's  former  position. 
Since  1956,  Flynn  has  been  branch 
mager  in  Des  Moines.  Prior  to  that, 
held  a  similar  position  in  Omaha. 
3  joined  the  company  in  1943.  Smith 
s  been  with  M-G-M  since  1936. 

inerama  Board 

( Continued  from  page  1 ) 
arge  of  worldwide  sales  and  exhibi- 
n  for  Cinerama,  has  been  elected  a 
ector.  In  addition,  the  board  has 
pointed  Coleman  T.  Conroy  as  a 
e-president.  Conroy,  a  Cinerama  di- 
ptor  of  photography,  has  recently 
sn  engaged  in  working  with 
?tro-Goldwyn-Mayer  on  the  techni- 
development  of  their  joint  film- 
iking  venture  and  future  planned 
)ducts. 


ank  Acquires  'Game9 

HOLLYWOOD,  July  ll.-Distribu- 
n  rights  in  48  countries  of  Europe, 
'ia,  the  British  Empire  and  Africa 
Roxy  Films'  "The  Royal  Game," 
■starring  Curt  Jurgens  and  Claire 
'»m,  have  been  acquired  by  the 
Arthur  Rank  Organization.  Negotia- 
!ns  are  currently  underway  to  set  a 
il  for  20th  Century-Fox  to  release 
jame"  throughout  the  western  hem- 
'here. 


enie  Prods.  Formed 

Wesley  Barry,  former  child  star  but 
if  many  years  a  film  and  TV  produc- 
i1  has  formed  Genie  Productions,  and 
Is  announced  the  purchase  of  "This 
Pne  Tomorrow,"  a  drama  of  the  21st 
jitury,  by  Jay  Simms,  as  the  initial 
!  ture  production  for  the  new  com- 
ply. Barry  will  co-produce  with  Ed- 
■  jd  J.  Kay,  and  will  also  direct,  with 
eduction  slated  to  begin  later  this 
[nth. 

ions9  Openings  Set 

ferry  Wald's  "Sons  and  Lovers"  has 
fen  set  for  its  U.S.  premiere  at  the 
k-Wilshire  Theatre  in  Los  Angeles 
:|  Aug.  10.  The  evening  opening  will 
I  an  invitational  affair. 

The  picture  has  also  been  booked  at 
fj;  Beekman  Theatre  here  on  Aug. 
i|  day-and-date  with  the  Victoria  en- 
!  ;ement  on  Broadway,  previously  an- 
I  inced. 

hvine  Signs  Lubin 

Arthur  Lubin  has  been  signed  by 
nducer  Joseph  E.  Levine  to  direct 
tibassy  Pictures'  forthcoming  "The 
lief  of  Bagdad,"  which  is  scheduled 
I  go  into  production  on  July  15  in 
I  me. 


Warner  Stock 


( Continued  from  page  1 ) 
sets  and  high  asset  value  per  share. 
The  "hidden"  assets,  the  analysis  con- 
tinues, include  real  estate  with  a  book 
value  of  $5,594,796  and  an  estimated 
sale  value  of  $50,000,000;  the  post- 
1948  films  with  a  book  value  of  only 
$200  and  an  estimated  sale  value  of 
$40,000,000;  and  the  company's  hold- 
ings of  37Vz%  of  the  stock  of  Asso- 
ciated British  Pictures  Corp.  with  a 
book  value  of  $5,680,000  and  an  esti- 
mated sale  value,  after  taxes,  of  $15,- 
000,000.  The  present  market  price  of 
50,  the  letter  continues,  is  only  44% 
of  the  actual  book  value  plus  the  esti- 
mated excess  of  book  value. 

An  additional  favorable  factor,  the 
letter  says,  is  the  company's  policy  of 
reacquiring  a  substantial  number  of 
its  outstanding  shares,  a  policy  which 
will  support  the  market  in  addition 
to  increasing  the  net  per  share  asset 
value. 

Jack  Warner  Named 

(Continued  irom  page  1) 
tor  Company  and  chairman  of  the 
HOPE  Business  and  Industry  Com- 
mittee. Warner  will  head  an  indus- 
try-wide drive  to  raise  funds  for 
Project  HOPE. 

"By  supporting  an  effort  such  as 
HOPE,"  Warner  said,  "American 
business  and  industry  can  take  part  in 
a  tangible  demonstration  of  the  deep 
concern  of  Americans  for  the  plight  of 
millions  in  other  lands.  In  ways  such 
as  this,  America  can  most  effectively 
wage  peace." 

Hospital  Ship  Planned 

Part  of  the  People-to-People  Pro- 
gram, HOPE  will  send  a  15,000-ton 
hospital  ship  equipped  as  a  medical 
training  center  to  Southeast  Asia  in 
late  summer.  Primary  objective  of  the 
Project  is  to  bring  modern  technical 
knowledge  and  techniques  to  the 
medical  and  health  professions  of 
newly  developing  countries  in  that 
area. 


U.S.  Won't  Participate 
In  Czech  Film  Festival 

From  THE  DAILY  Bureau 

WASHINGTON,  July  11.  -  The 
U.  S.  will  not  officially  participate  in 
the  Czechoslovak  Film  Festival  at 
Karlovy  Vary,  according  to  U.S.I.A.'s 
international  films  chief  Turner  Shel- 
ton.  A  number  of  companies  will  ex- 
hibit their  product  out  of  competition. 
The  festival  continues  through  July  24. 


'Ruth9  Wins  Award 

HOLLYWOOD,  July  11.  -  "The 
Story  of  Ruth,"  20th  Century-Fox  pro- 
duction, was  unanimously  voted  the 
best  picture  of  the  month  for  July  by 
the  members  of  the  Hollywood  For- 
eign Press  Association,  Marika  Aba, 
board  member,  announced.  Formal 
presentation  of  the  bronze  plaque  cit- 
ing the  film  will  be  presented  to  pro- 
ducer Sam  Engel  at  the  Greater  Los 
Angeles  Press  Club  July  27  when  the 
downtown  newsmen  and  women  will 
honor  HFPA  members  at  a  "gang  din- 
ner." Also  scheduled  to  be  present  are 
director  Henry  Koster  and  two  of  the 
film's  stars,  Elana  Eden  and  Tom 
Tryon. 

Parker  Shifted  to  N.Y. 

Jud  Parker,  for  the  past  three  years 
Boston  sales  manager  for  Embassy 
Pictures,  has  been  transferred  to  the 
company's  New  York  offices,  where 
he  will  serve  on  the  advertising  staff 
under  Eddie  Solomon,  vice-president. 


'Battle9  Big  Here 

Columbia's  "Battle  in  Outer  Space" 
opened  to  top  business  here  with  a 
hefty  three-day  gross  of  $11,700  at  the 
Forum  Theatre. 


'Naples9  to  Victoria 

Paramount's  "It  Started  in  Naples" 
will  have  its  New  York  premiere  at  the 
Victoria  Theatre  in  August. 


Can't  Pipe  Sound 

To  Homes  Near  Drive-In 

Special  to  THE  DAILY 

HARTFORD,  July  ll.-The  Groton, 
Conn.,  Town  Council  has  squelched 
the  Bridge  Drive-In  Theatre's  plans 
to  pipe  sound  into  nearby  homes.  The 
theatre  had  asked  permission  to  run 
a  wire  through  a  storm  sewer  to  five 
homes  that  get  a  free  peek  at  the 
screen  but  miss  the  dialogue. 

The  theatre  management  hoped  this 
would  squelch  complaints  about  the 
theatre's  operations.  The  council,  how- 
ever, decided  it  was  best  not  to  have 
wires  running  through  the  sewer. 


Koster  Named 


( Continued  from  page  1 ) 
voted   service    as   Heart  Chairman" 
were  highly  lauded  by  Emanuel. 

The  International  Chief  Barker  also 
announced  that  James  Balmer,  of 
Pittsburgh,  would  continue  as  Varie- 
ty's chief  ceremonial  officer  and  ser- 
geant at  arms.  Balmer  is  one  of  the 
organization's  11  original  founders. 

Koster  has  been  prominently  identi- 
fied with  Variety  activity  for  many 
years.  For  a  number  of  years  he  has 
simultaneously  served  as  executive  di- 
rector of  the  Boston  tent  as  well  as 
administrative  vice-president  of  Vari- 
ety Clubs  Children's  Cancer  Research 
Foundation,  better  known  as  the 
Jimmy  Fund.  This  has  been  one  of 
Variety's  best  known  Heart  projects. 

Greenville  Openings 

(Continued  from  page  1 ) 
group  of  Greenville  area  theatres,  was 
on  vacation  and  also  unavailable  for 
comment.  However,  it  was  learned 
from  other  sources  that  the  informa- 
tion on  the  delivery  of  the  census 
figures  was  "on  good  authority." 

As  noted,  this  moves  up  by  more 
than  60  days  the  anticipated  time  that 
the  local  theatres  can  request  City 
Council  for  permission  to  operate  Sun- 
day movies. 

It  was  pointed  out  that  one  of  the 
exemptions  written  into  state  law  re- 
garding the  antiquated  "blue  laws"  is 
to  permit  Sunday  movies  in  counties 
which  have  a  city  of  more  than  62,000 
population. 

Greenville  thus  qualified  under  this 
exemption,  with  the  unofficial  1960 
census  population  figure  of  65,773. 
This  figure  is  not  expected  to  be 
changed  except  perhaps  by  a  few 
counts  in  the  official  figure  to  be  re- 
leased by  the  U.  S.  Department  of 
Commerce,  Bureau  of  Census,  a 
spokesman  said. 

Alain  Schuller  Dies 

Alain  Schuller,  74,  died  recently  in 
Antwerp,  Belgium,  it  has  been  dis- 
closed here.  Schuller,  a  chemical  engi- 
ner,  was  honorary  manager  of  Gavaert 
Photo  Producten,  N.  V.,  Martsel,  Ant- 
werp, and  for  more  than  25  years  had 
played  an  important  role  in  the  growth 
of  the  Gavaert  organization,  a  leader 
in  the  Belgian  photographic  industry. 


suMMER 


CENTURY- FOX 


Block  by  block... theatre  by 
theatre. ..hit  after  solid  hit! 


Television  Joday 


Motion  Picture  Daily 


Tuesday,  July  12,  18 


Marling  View 


(Continued  from  page  1) 
table  meeting  will  be  held  at  the  Sta- 
ler Hotel. 

In  the  text  of  a  speech  released  here 
today  Hailing  urges  exhibitors  to  give 
their  full  support  to  the  organized 
battle  against  pay-TV.  The  address  he 
will  make  here  is  part  of  a  series  he 
is  delivering  before  exhibitor  groups 
around  the  country.  His  next  stops  are 
to  be  Pittsburgh  and  Detroit. 

As  he  has  in  previous  talks  on  the 
subject,  Hailing  asserts  that  pay-TV, 
even  if  introduced  on  a  test  basis 
would  put  thousands  of  theatres  out 
of  business  before  it  was  proved  un- 
economical. Again,  he  also  cites  statis- 
tics designed  to  show  that  pay-TV 
would  destroy  free  TV. 

Discusses  TV  Drive 

Harling  also  discusses  the  latest  de- 
velopment in  the  anti-pay-TV  cam- 
paign. This  is  die  plan  worked  out  at  a 
meeting  in  Hartford  last  week  to  seek 
public  hearings  on  the  Zenith-RKO 
General  application  for  a  test  there. 

Harling  urges  exhibitor  support  of 
the  campaign  to  besiege  congressmen 
and  senators  by  wire,  letters  and  peti- 
tions to  lend  support  to  the  two  Harris 
bills  seeking  to  ban  all  toll-TV. 


ABC  Devises  Two-Style  Campaign 
To  Promote  Films  on  TV  in  Britain 

By  WILLIAM  PAY 

LONDON,  July  11. -After  months  of  development,  Associated  British  Cine- 
mas have  devised  an  entirely  original  method  of  promoting  new  films  on  tele- 
vision and  an  intensive  campaign  using  the  new  format  has  been  launched 
through  ABC-TV  in  the  Midlands  and  


North. 

Based  upon  ABC's  releases  between 
July  11  and  Sept.  5,  the  campaign 
will  be  in  two  distinct  styles,  the  first 
using  nationally  famous  personalities, 
and  the  second  adapted  from  the 
highly  successful  ABC  press  campaign 
which  exploited  the  theme  "Don't 
Take  Your  Wife  for  Granted  -  Take 
Her  Out  to  the  Pictures." 

In  the  first  commercial,  personali- 
ties will  talk  of  their  favourite  means 
of  relaxation  through  a  visit  to  the 
cinema.  This  will  be  followed  by  care- 
fully chosen  scenes  from  the  release 
production  and  information  concerning 
local  showings. 

The  second  type  commercial  will 
establish  a  typical  home  setting  cal- 
culated to  show  the  pleasurable  anti- 
cipation of  a  night  out  at  the  cinema. 
Each  of  the  two  commercials  will  ex- 
tend over  60  seconds  and  will  be  tele- 
vised on  several  occasions  at  peak 
viewing  times.  They  will  cover  an 


HATURE'S 


MOST  SPECTACULAR 
PHENOMENA! 


WHEN  OLD  FAITHFUL 

GOES  UP!..  -"'^ 

WHEN  HALLEY'S  COMET 
GOES  BY!.. 


WHEN  THE  AURORA  rf'*1 


BOREALIS  LIGHTS  UP!.. 


Sex  Kittens 


CO 


An  ALBERT  ZUGSMITH  Production  for  ALLIED  ARTISTS 


area  in  which  there  are  almost  150 
ABC  theatres  and  millions  of  regular 
and  potential  cinemagoers. 

It  has  long  been  considered  by  As- 
sociated British  Cinemas  that  an  en- 
tirely new  approach  by  the  industry 
to  TV  advertising  should  be  devised 
in  order  to  gain  the  maximum  of  au- 
dience participation  and  support.  The 
plan  to  use  famous  personalities  not 
directly  concerned  with  motion  pic- 
tures is  a  first  major  step  in  this  di- 
rection. 

Long  Users  of  the  Medium 

ABC  have,  of  course,  been  con- 
sistent users  of  television  for  some 
years  and  were  the  first  company  to 
measure  the  effect  of  the  medium  on 
a  special  concentration  of  theatres  in 
a  prescribed  area  covered  by  televi- 
sion. The  film  in  question,  "The  Lady 
is  a  Square"  proved  conclusively  that 
television  properly  used  can  have  a 
most  beneficial  effect  on  local  releases. 

This  new  scheme,  which  is  a  com- 
plete departure  from  anything  that 
has  gone  before,  is  expected  to  simi- 
larly stimulate  public  interest  in  film- 
going  and  make  as  big  impact  on  the 
public  as  did  the  "Don't  Take  Your 
Wife  for  Granted"  campaign. 


Hollywood  Museum 
Now  Incorporated 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  11. -Articles 
of  incorporation  of  Hollywood  Mu- 
seum Associates  as  a  non-profit  organ- 
ization to  further  the  interests  of  the 
Hollywood  Motion  Picture  and  Televi- 
sion Museum  have  been  approved  by 
the  California  Secretary  of  State  at 
Sacramento.  Directors  of  the  corpora- 
tion are:  Sol  Lesser,  film  producer; 
Harry  Ackerman,  television  producer; 
John  L.  Dales,  national  executive  sec- 
retary of  the  Screen  Actors  Guild; 
Valentine  Davies,  film  writer;  E.  L. 
DePatie,  Warner  Brothers  executive; 
A.  E.  England,  business  man;  George 
J.  Flaherty,  international  IATSE  ex- 
ecutive; John  Guedel,  television  pro- 
ducer; Curtis  Kenyon,  president  of  the 
Writers  Guild  of  America,  West; 
Mervyn  LeBoy,  film  director-  produc- 
ers; and  Jack  Wrather,  television 
producer  and  business  man. 

The  directors  also  constitute  the 
membership  of  the  Los  Angeles  Coun- 
ty-Hollywood Motion  Picture  and 
Television  Museum  Commission,  ap- 
pointed by  the  County  Board  of 
Supervisors  to  create  the  museum,  for 
which  land  on  North  Highland  Ave- 
nue opposite  Hollywood  Bowl,  has  al- 
ready been  set  aside. 

Primary  purpose  for  which  the 
Museum  Associates  was  created  is  to 
assist  in  the  establishment  of  the 
museum,  including  cooperation  with 
and  assistance  to  such  non-profit  cor- 


British  Companies 
In  Canadian  TV 

From  THE  DAILY  Bureau 

LONDON,  July  ll.-British  p;| 
gram  contracting  companies  are  brezr 
ing  into  Canadian  television.  This 
revealed  by  an  announcement  that  t 
Canadian  Board  of  Broadcast  Gc 
ernors  has  awarded  the  franchise  ) 
the  independent  television  station 
Ottawa  to  Bushnell  Television,  o 
of  whose  principal  shareholders  is  t 
Granada  Group. 

This  gives  Granada  its  first  financ: 
interest    in   television  operations 
Canada. 

Has  Quarter  Interest  in  Station 

It  is  also  announced  that  Associati 
Television  has  secured  a  25  per  ce; 
interest  in   the   independent  stati 
which    will    serve    Halifax,  No 
Scotia. 

At  the  same  time  Associated  Telev 
sion  revealed  that  it  has  sold  a  n< 
series  of  39  half-hour  British  televisii 
films,  "Danger  Man,"  to  the  Canadiil 
Broadcasting  Corporation  for  n< 
work  showing  for  over  £,  100,01 
($280,000). 

This  is  one  of  the  biggest  deals  y 
achieved  for  the  televising  of  a  Britii 
television  series  in  Canada.  CBC  pla; 
to  start  showing  "Danger  Man"  whtl 
the  autumn  season  opens  in  Septer 
ber. 

Story  of  Security  Agent 

The  films  are  in  production  at  El 
tree  by  Incorporated  Television  Cor 
pany,  an  ATV  ( Associated  Televisioi 
subsidiary.  They  deal  with  the  activ 
ties  of  a  special  security  agent. 

5  More  Stations  Buy 
Old  Paramount  Films 

Sales  of  the  pre-1948  Paramoui 
pictures  to  five  more  TV  stations  hai 
been  announced  by  Lou  Friedlam 
MCA-TV  vice-president.  Stations  il 
volved  in  the  deal  are  WDEF-T 
Chattanooga;  WDBJ-TV,  Roanofc 
WRVA-TV,  Richmond;  WKTV,  Utioj 
N.  Y.,  and  WFMJ-TV,  Youngstov^ 
Ohio. 

Negotiating  with  Friedland  in  til 
signing  of  contracts  were  Mil  Fensti 
of  the  MCA-TV  Paramount  divisioi 
and  several  representatives  of  TV  St! 
tions,  Inc. 


Weather  and  Biscuits 

Carol  Reed,  "weather  girl" 
CBS-TV,  is  now  doing  commercia 
for  two  one-hour  dramas  sponsored  t, 
National  Biscuit  Company.  The  pr< 
grams  are  "Wagon  Train"  on  NBC-T 
and  "Rawhide"  on  CBS-TV. 


porations  as  may  be  charged  with  tfj 
responsibility  of  constructing  and  oj 
erating  it,  according  to  the  articles  ( 
incorporation.  It  will  also  receive  cor 
tributions  intended  for  the  benefit  0 
the  museum  and  receive  person; 
property  as  acquisitions  for  it,  as  we 
as  conduct  public  relations  campaigr 
in  its  behalf. 

The  directors  will  hold  their  fir; 
organizational  meeting  July  21,  whe 
officers  will  be  named. 


AMERICAN'S  NEW  JET-AGE  TERMINAL  AT  IDLEWILD  AIRPORT.  NEW  YORK 


Quick  as  you  can  say  American! 

1H0WPLACE  OF  LATEST  CONVENIENCES,  American      There  are  4  nonstop  707  Jet  Flagships  from  Los 
'airlines'  new  Jet- Age  Terminal  at  Idlewild  Airport,       Angeles  to  New  York,  3  nonstops  from  San  Francisco. 
<Tew  York,  welcomes  you  with  a  friendly,  restful      Choose  Mercury  or  Royal  Coachman  Service.  For 
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| lew  concept  in  ground  service  convenience!  Airlines— first  choice  of  experienced  travelers. 

CALL  AMERICAN  AIRLINES  ? 

AMERICAS  LEADING  AIRLINE 


"Jerry  Lewis  is  the  last  of 
the  great  clowns.  For 
wicki,  wacky  laughter... 
there  is  no  one  like  him!" 


—RUTH  WATERBURY 
Examiner 


SETS  NEW  L.  A.  RECORD  FOR  ANY  STAR  ANY  M 


"A  unique  comedy... 
Chaplinesque...A 
new  form  of  comedy!" 


-JOHN  L.  SCOTT 
I.  A.  Times 


"'Bellboy'  treat  for 
Lewis  fans! 
A  howler!" 

-GEORGE  H.  JACKSON 
Herald  Express 


WRITTEN,  PRODUCED  AND  DIRECTED  BY  JERRY  LEWIS  •  ASSOCIATE  PRODUCER  ERNEST  D.  GLUCKSMAN-a  JERRY  LEWIS  production  • » paramount  rele 


L.  88,  NO.  8 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JULY  13,  1960 


TEN  CENTS 


Summer  Meet 

7am  Papers 
>f  Battle  for 
ilm  Ad  Dollar 


zarus  Also  Speaks  on 
te  Structure,  Censors 


Special  to  THE  DAILY 

AN  FRANCISCO,  July  12.- 
ice  was  served  on  the  nation's 
spapers  today  that  they  are  going 
mve  to  fight 

keep    their  —  

e  of  the 
ion  picture 
srtising  dol- 

i  a  speech 
>re  the  sum- 
:  r  conven- 
n  of  the 
/paper  Ad- 
ising  Ex- 
res  Associa- 
,  Paul  N. 
zarus,  Jr., 
-  president 
Columbia  Pictures,  declared  "the 
red  budget  is  a  thing  of  the  past." 
told  400  advertising  and  business 
•utives  from  newspapers  across  the 
ltry  that  "certain  pictures  cry  for 
o  and  television  coverage  .  .  .  and 
d  on  our  experience  of  recent 
s,  they're  going  to  get  it  even  if 
newspaper  schedules  have  to  suf- 

epresenting  the  member  compa- 
of  the  Motion  Picture  Association, 
( Continued  on  page  3 ) 


Paul  N.  Lazarus 


id  Appoints  Roth 
i  New  Sales  Head 

arold  Roth,  assistant  to  Morris 
ho  in  the  sales  department  for 
f  und  the  World  in  80  Days"  and 
i  nt  of  Mystery,"  has  been  made 
i  rvisor  of  sales  for  the  Todd  or- 
ti  zation. 

?fko  moved  over  to  MGM  this 
jc.  Prior  to  joining  Michael  Todd, 
.  Roth  was  associated  with  Warner 
:  hers,  United  Artists  and  Para- 
int. 

IEVISION  TODAY— page  7 


12- 


Committee  Against  Pay-TV  Plans 
Petition  Campaign  to  Start  Aug.  1 

Special  to  THE  DAILY 

BOSTON,  July  12.— The  national  campaign  of  the  Joint  Committee  Against 
Toll-TV  to  secure  30,000,000  signatures  from  individuals  all  over  the  country 
protesting  pay-TV  and  asking  Congress  to  outlaw  it  will  get  underway  on  Aug. 

1,  Philip  Harling,  chairman  of  the 
Joint  Committee,  said  here  today. 

Harling  gave  the  date  for  the  start 
of  the  drive  and  the  wording  of  the 
petitions  being  made  up  as  additions 
to  a  prepared  speech  he  made  at  a 
round  table  luncheon  of  the  Variety 
Club  of  New  England  here.  The  rest 
of  the  speech,  released  to  the  press  for 
(Continued  on  page  7) 

Fox  Keeps  'Salammbo' 
Titles  in  Dispute 

The  decision  by  an  arbitration  group 
of  the  Motion  Picture  Association  in 
favor  of  20th  Century-Fox  in  a  title 
dispute  with  the  April  Company  was 
let  stand  yesterday  by  the  MPA  board 
of  directors  when  no  representative 
{Continued  on  page  6) 

Hyams  Appointed  WB 
East  Publicity  Head 

Joseph  Hyams,  veteran  motion  pic- 
ture publicist  and  promotion  man,  has 
been  appointed  Eastern  publicity  man- 
ager of  Warner  Bros.  Pictures,  it  was 
announced  by  Richard  Lederer,  adver- 
tising and  publicity  director. 

Hyams,  who  recently  served  in  pro- 
motional posts  for  Samuel  Goldwyn's 
(Continued  on  page  2) 


Film  Festival  Opens 
At  Stratford  Tonight 

Special  to  THE  DAILY 

STRATFORD,  CONN.  July 
The  First  Stratford  International  Film 
Festival  will  open  at  the  Stratford 
Theatre  here  tomorrow  night  with 
presentation  of  the  new  French  drama, 
"Montparnasse  19,"  starring  Lilli 
Palmer  and  the  late  Gerard  Philipe. 

Albert  M.  Pickus,  festival  chairman, 
and  Val  Chevron,  festival  executive 
director,    announced   that   a  special 
memorial  scroll  for  Philipe  will  be 
(Continued  on  page  7) 

Loew  And  Laskey  Seek 
To  Divide  Up  Circuit 

Special  to  THE  DAILY 

BOSTON,  July  12.-Two  Boston  ex- 
hibitors, partners  for  22  years,  have 
resorted  to  the  courts  to  straighten  out 
the  division  of  their  17  theatres.  This 
case  may  develop  into  one  of  the  most 
complicated  legal  battles  in  New  Eng- 
land motion  picture  history. 

The  two  men,  E.  M.  Loew  and 
Lawrence  Laskey,  are  co-owners  of  24 
corporations  involving  17  theatres  in 
(Continued  on  page  2) 


Australia  Censors  Rejected  20  Films  Outright 
During  1959,  Including  14  'Horror'  Pictures 

From  THE  DAILY  Bureau 

WASHINGTON,  July  12.— Australia's  censorship  board  cleared  457  feature 
films  in  1959,  or  6  fewer  than  in  1958,  the  Commerce  Department's  Motion 
Picture  and  Photographic  Products  Division  reports.  Fewer  U.S.  films  were 
imported  last  year  than  a  year  earlier,  the  figures  show,  though  there  was  "a 
decided  increase"  in  the  number  of  European  films. 

Of  the  20  features  rejected  by  the  censors,  14  were  classed  as  horror  films, 
which  have  been  denied  licenses  since  1948.  Eliminations  were  made  from 
121  films.  Excessive  violence  accounted  for  many  deletions,  but  "indecent 
language"  and  "sex  incidents"  were  more  numerous  than  in  prior  years. 

During  1959  the  censors  passed  a  total  of  10,446  TV  films,  mostly  16mm. 
This  represents  a  20  per  cent  rise  from  1958.  The  U.S.  supplied  90  per  cent 
of  TV  films  in  1959  while  Britain  supplied  8  per  cent. 

Imports  of  feature  films  in  1959  cleared  by  the  censors  were  from  the  fol- 
lowing countries  of  origin  (1958  figure  in  parentheses):  U.S.,  208  (260);  U.K., 
120  (111);  Germany,  22  (9);  Greece,  21  (15);  France,  20  (16);  Italy,  18  (16); 
Russia,  18  (10);  Japan,  7  (8);  other  countries,  23  (18). 


51   Years  Old 

Buddy  Adler, 
Fox  Studio 
Head,  Dies 

Had  Been  III  for  a  Month; 
With  20th-Fox  Since  1954 


From  THE  DAILY  Bureau 

HOLLYWOOD,  July  12.  -  Buddy 
Adler,  51,  executive  head  of  produc- 
tion for  20th  Century-Fox,  died  today 
in  Cedars  of 
Lebanon  Hos- 
pital of  cancer 
of  the  lung.  He 
had  been  ill  for 
a  month. 

He  is  sur- 
vived by  his 
w  i  f  e,  actress 
Anita  Louise, 
and  two  chil- 
dren, Melanie, 
13,  and  An- 
thony, 10. 

Adler  was 
born   E.  Mau- 
rice Adler  on  June  22,  1909,  in  New 
York   City.   His   family    called  him 
(Continued  on  page  6) 


Buddv  Adler 


Adler  Role  in  Industry 
Is  Lauded  by  Johnston 

Buddy  Adler,  who  died  yesterday 
in  Hollywood,  was  eulogized  by  Eric 
Johnston,  president  of  the  Motion  Pic- 
ture Association  of  America,  as  "one 
of  the  leading  authors  of  the  mag- 
nificent Hollywood  story  in  the 
troubled,  changing,  challenging,  and 
triumphant  years  since  the  war." 

Adler,  said  Johnston,  "had  fervor,  en- 
(Continued  on  page  6) 


New  Disney  Corp.  Is 
Organized  in  Canada 

Cangary  Limited  has  been  formed 
by  Walt  Disney  Productions  to  ini- 
tiate a  series  of  motion  pictures  filmed 
exclusively  in  Canada  by  Canadian 
actors  and  technicians. 

Cangary  is  a  separate  corporation 
headed  by  Edwin  L.  Verity,  with 
(Continued  on  page  7) 


Motion  Picture  Daily 


Wednesday,  July  13,  19 


PERSONAL 
MENTION 


EDMUND  C.  DeBERRY,  assistant 
to    Paramount    vice  -  president 
Hugh  Owen,  is   at   the  Cleveland 
branch  from  New  York  this  week. 
• 

Byron  Adams,  of  United  Artists, 
Jacksonville,  has  returned  to  his  duties 
there  following  an  operation  at  Baptist 
Hospital. 

• 

Mel  Heyman,  of  the  M-G-M  home 
office  advertising-publicity  depart- 
ment, has  become  a  grandfather  with 
the  birth  of  a  daughter,  Deborah 
Kay,  to  his  daugther,  Mrs.  Harris 
Lovice. 

• 

James  Hudgens,  office  manager  for 
Columbia  Pictures  in  Atlanta,  has  re- 
turned there  from  Jacksonville. 
• 

Mike  Simons,  sales  manager  for 
NTA  Pictures,   was   in  Buffalo  this 
week  on  his  way  back  to  New  York 
from  a  northern  Michigan  vacation. 
• 

Floyd  Morrow,  buyer  and  booker 
of  Indianapolis,  was  a  visitor  from 
there  this  week  in  Atlanta. 

• 

Clayton  Pantages,  manager  for 
20th  Century-Fox  in  Albany,  N.  Y., 
was  a  visitor  last  week  in  Jacksonville. 
• 

William  M.  Shirley,  on  the  ex- 
ploitation staff  of  United  Artists,  is  re- 
cuperating in  Buffalo  following  a  virus 
attack. 


'Apartment9  in  5th  Week 

Billy  Wilder's  "The  Apartment"  has 
been  held  over  for  a  fifth  week  at  the 
Astor  and  Plaza  theatres  here  after 
grossing  $53,901  for  its  fourth  week 
of  the  dual  engagement,  it  was  dis- 
closed yesterday  by  United  Artists. 
The  combined  gross,  UA  explained, 
included  $35,773  for  the  Astor  and 
$18,128  for  the  Plaza. 


gems  of 
showmanship!... 


by  national 
screen  servi< 


Loew,  Laskey 


( Continued  from  page  1 ) 

five  different  states,  not  all  in  New 
England.  In  the  legal  battle  for  the 
division  of  these  theatres,  there  have 
been  filed  suits,  counter-claims,  bills 
in  equity  and  other  legal  actions  in- 
cluding demurrers,  restraining  orders, 
and  injunctions  on  both  sides,  all  seek- 
ing relief  aimed  at  the  division  of  the 
theatres. 

Max  Finn,  former  general  manager 
for  E.  M.  Loew  Theatres,  is  a  stock- 
holder with  Laskey  in  several  of  the 
situations,  while  Phil  Berler,  former 
head  booker  and  buyer  for  the  circuit, 
attorney  George  Rittenberg  and  ex- 
hibitor Louis  Richmond  are  also  stock- 
holders, while  there  are  other  stock- 
holders whose  interests  are  aligned 
with  E.  M.  Loew. 

They  Own  50%  of  the  Stock 

Laskey  and  Finn  together  own  50 
per  cent  of  the  stock  in  some  of  the 
theatres,  with  Loew  owning  the  other 
50  per  cent.  Purpose  of  the  proceed- 
ings is  to  have  the  courts  make  an 
equitable  division  of  the  properties  of 
all  17  theatres,  as  the  parties  them- 
selves are  unable  to  agree. 

The  theatres  involved  are:  in  Mas- 
sachusetts, the  Hollis,  Framingham; 
Charlestown,  Charlestown;  Center, 
Boston;  Stuart,  Boston;  Puritan,  Rox- 
bury;  Kingston  Drive-in,  Kingston; 
Riverdale  Drive-in,  Springfield,  and 
Fairhaven  Drive-in,  Fairhaven;  in 
New  Hampshire,  the  Civic,  Ports- 
mouth; in  Maine,  the  Bangor  Drive- 
in,  Brewer;  Augusta  Drive-in,  Man- 
chester, and  the  Wells  Beach  Theatre, 
Wells  Beach;  in  Connecticut,  the  Mil- 
ford  Drive-in,  Milford,  and  the  Hart- 
ford Drive-in,  Newington;  in  Virginia, 
the  Mt.  Vernon  Drive-in,  Alexandria; 
and  in  Maryland,  the  Governor  Ritche 
Drive-in,  Glen  Burnie. 

Some  Cases  Not  Yet  in  Court 

Many  of  the  situations  in  dispute 
have  not  as  yet  reached  the  courts 
although  the  suit  was  started  a  year 
ago.  The  cases  heard  to  date  are  the 
Kingston  Drive-in  proceeding,  seek- 
ing dissolution  of  the  company  be- 
cause of  the  50-50  split  in  ownership, 
still  pending;  the  Civic  Theatre, 
Portsmouth,  N.  H.,  where  Loew  asked 
the  court  to  distribute  the  assets  in 
proportion  to  the  shareholders,  still 
pending,  although  Laskey  and  Finn 
filed  a  demurrer  stating  this  was  an 
improper  petition.  This  has  been  heard 
before  Judge  Smith,  with  no  decision 
as  yet.  In  the  case  of  the  Milford, 
Conn.,  Drive-in,  there  has  been  some 
litigation  in  the  lower  court  at  Hart- 
ford, consisting  of  a  petition  for  par- 
tition of  the  real  estate,  asking  the 
court  to  divide  it.  This  is  also  still 
pending  and  is  expected  to  be  decided 
in  the  fall. 

The  most  important  one  to  date 
and  the  only  one  filed  in  the  Federal 


Daniel  Heads  Variety 
Club  Sports  Division 

Dan  Daniel,  sports  writer  for  the 
New  York  World  Telegram,  was 
elected  chairman  of  the  sports  division 
of  Variety  Club  Tent  No.  35  at  a  lun- 
cheon meeting  of  sports  writers  and 
sports  figures  at  the  Hotel  Astor  here 
yesterday. 

Max  Kase,  sports  editor  of  the 
Journal  American,  who  has  been  tem- 
porary chairman,  will  serve  as  associ- 
ate chainnan  of  the  sports  division. 
The  club  will  establish  its  own  charity, 
which  will  be  set  up  under  the  name 
of  the  Bill  Corum  Fund. 

Sports  writers,  numbering  approxi- 
mately 40,  attended  the  meeting  and 
pledged  their  cooperation  in  the 
"Night  it  the  Races"  event  on  Oct.  3 
at  Yonkers  Raceway. 

A  committee  will  be  named  by 
Daniel  to  select  a  charity.  It  was  voted 
by  the  tent  crew  to  make  all  sports 
writers  active  members  of  the  tent. 


'Ocean' s  IV  to  Capitol 

"Ocean's  Eleven,"  a  Warner  Broth- 
ers release,  starring  Frank  Sinatra, 
Dean  Martin,  Sammy  Davis,  Jr.,  Peter 
Lawford  and  Angie  Dickinson,  will 
have  its  New  York  premiere  at  Loew's 
Capitol  Theatre  following  the  current 
engagement  of  "Elmer  Gantry." 

District  Court  is  the  one  involving  the 
Gov.  Ritchie  Drive-in,  Glen  Burnie, 
Md.,  which  reached  the  District  Court 
of  Maryland  before  Judge  Roszel 
Thomsen  late  in  June.  In  this  setup, 
Laskey  owns  37M  per  cent  of  the  stock, 
E.  M.  Loew  37&  per  cent,  George  Rit- 
tenberg 12K  per  cent  and  Louis  Rich- 
mond 1232  per  cent.  In  1959,  in  Mid- 
dlesex Court  here,  Loew  filed  a  suit 
against  Laskey  and  the  Governor  Rit- 
chie Corporation  seeking  to  prevent 
Laskey  from  voting  certain  of  his 
shares  in  the  corporation.  Laskey 's  at- 
torneys immediately  filed  a  demurrer 
stating  there  was  no  claim  for  the  legal 
suit.  The  demurrer  was  sustained  by 
Judge  Robert  Sullivan. 

Loew  then  amended  his  original  suit 
to  a  personal  one  against  Laskey  on  a 
promissory  note.  This  part  of  the  case 
is  still  pending. 

Convinced  of  Deadlock 

After  certain  other  legal  procedures 
in  Maryland  heard  before  Judge 
Thomsen,  he  semed  convinced  that  the 
case  was  a  true  deadlock  and  made  an 
order  appointing  a  receiver  for  the 
Gov.  Ritchie  Drive-in  Theatre,  who 
was  directed  by  the  court  to  submit 
to  the  Judge  on  or  before  Oct.  1,  1960, 
a  memorandum  recommending  what 
procedure  is  to  be  followed  for  a  sale 
and  liquidation  of  the  property.  On 
July  5  the  receiver  stepped  in.  In  ef- 
fect, the  Gov.  Ritchie  Drive-in  is  now 
operated  under  the  supervision  of  the 
court,  in  order  to  protect  the  rights  of 
both  parties. 


Hyams  Namec 

( Continued  from  page  1 ) 
"Porgy  and  Bess"  and  Batjac's  "HI 
Alamo,"  formerly  was  publicity  ma 
ager  for  Figaro,  Inc.,  and  West  Co; 
publicity  manager  for  Hecht-Hill-La 
caster. 

He  entered  the  industry  in  1947  a. 
member  of  Columbia's  home-offi 
publicity  staff. 

Weaver  Directs  N.Y. 
'Spartacus'  Campaign 

Dick  Weaver  has  been  retained  j 
Universal  Pictures  to  direct  the  N<H 
York  publicity  campaign  for  the  | 
served  seat  engagement  of  "Spartaci  j 
at  the  De  Mille  Theatre  in  October,; 
was  announced  by  Jeff  Livingston,  t 
film  company's  executive  coordina \t 
of  sales  and  advertising. 

Weaver,  who  publicizes  Broadw 
legitimate  theatre  attractions,  as  w. 
as  special  road  show  films,  will  assui 
his  new  assignment  in  behalf 
the  film,  immediately.  On  Saturd 
Weaver  resigned  a  similar  post 
Metro-Goldwyn-Mayer  where  he  : 
pervised  the  publicity  campaign  i 
the  New  York  engagement  of  "Bt 
Hur."  He  was  also  in  charge  of  t 
New  York  campaign  on  "Gigi"  for  t 
same  company. 

Weaver,  who  maintains  his  on 
publicity  office  in  the  Playhouse  Tli 
atre  building,  will  coordinate  the  N> 
York  publicity  and  advertising  ca 
paign  with  Jeff  Livingston,  who  is 
charge  of  the  national  campaign 
"Spartacus." 

D.  A,  Doran  Resigns 

HOLLYWOOD,  July  12.  -  D. 
Doran  active  in  Paramount  product! 
for  the  past  15  years,  has  resign* 
effective  Sept.  15,  it  was  announc 
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MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Burea 
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Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Moti 
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Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-Presxlent  and  Treasurer;  Raymond  Gallagtn 
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dnesday,  July  13,  1960 


Motion  Picture  Daily 


3 


Donnelly  Heads 
Obscenity  Unit 

Special  to  THE  DAILY 

iLBANY,  July  12— Assemblyman 
rry  J.  Donnelly,  38-year-old  Brook- 
Republican  just  appointed  chair- 
n  of  the  Joint  Legislation  Commit- 
on  Offensive  and  Obscene  Material, 
!.  second-term  member  of  the  Leg- 
ture.  He  succeeds  Assemblyman 
5ph  R.  Younglove,  67-year-old 
nstown  Republican  and  a  10-term 
a. 

)onnelly,    a    quiet    spoken  keen 
ided,  man,  is  a  graduate  of  St. 
,n's  University  and  St.  John's  Law 
ool.  He  practices  in  Brooklyn.  He 
/ed  as  assistant  attorney  general  in 
Labor  Bureau  of  that  office,  pros- 
ting  Labor  Law  violations — from 
jil  to  Dec.  31,  1956. 
Chosen  to  serve  in  the  Assembly  at 
|  November,   1956,  elections,  Mr. 
iinelly  did  not  introduce  any  bills 
cting   motion   pictures    or  other 
lia  of  communications,  at  the  re- 
t  session.  He  is  married  and  the 
ler  of  four  children. 

Health  Reported  Poor 

'ounglove,  who  recently  defeated 
rivals  in  a  Republican  primary 
test  for  Fulton  and  Hamilton  coun- 
,  had  not  been  in  the  best  of 
1th  during  the  spring,  according  to 
iDrts  here.  He  presumably  decided 
i  concentrate  on  the  campaign  for 
I  ection  and  on  the  position  of  chair- 
l  of  the  influential  Assembly  Tax- 
in  Commission— should  he  win. 
Tiis  is  expected,  despite  vigorous 
osition  by  the  Democratic  candi- 
e  for  the  Fulton-  Hamilton  county 
rict,  Donald  B.  Bellinger,  the  first 
his  party  to  be  elected  mayor  of 
nstown  in  67  years, 
'ounglove  sponsored  film  classifica- 
|i  bills  at  the  1959  and  1960  ses- 
is,  including  two  this  year,  and  has 
icated  plans  to  do  so  again  in  1961. 

tpect  Over  200  at 
inn.  Golf  Tournament 

Special  to  THE  DAILY 

iTRATFORD,  Conn.,  July  12.  - 
re  than  200  exhibitors  and  film  in- 
itrialites  from  the  Southern  New 
*land  and  New  York  area  are  ex- 
ted  at  the  Mill  River  Country  Club 
e  next  Tuesday  for  the  annual  golf 
rnament  of  the  Motion  Picture  The- 
3  Owners  of  Connecticut,  an  affi- 
e  of  Theatre  Owners  of  America. 
Vlbert  M.  Pickus  and  James  M.  Tot- 
q,  co-chairmen  of  the  event,  said 
t  advance  registrations  are  running 
ad  of  any  prior  year.  The  program 
I  include  the  golf  tournament  dur- 
the  day,  and  a  dinner,  with  award- 
i  of  prizes,  in  the  evening.  George 
Wilkinson,  MPTOC  president,  will 
;  side  at  the  dinner  meeting. 


\enneth  Mason  Dies 

COLUMBUS,  July  12.-Kenneth  T. 
Hson,  54,  vice-president  of  the 
Krehands  local,  died  at  his  home 
I  e.  He  had  been  box-office  treasurer 
lithe  Hartman  Theatre. 


Warn  of  Battle  for  Ad  Dollar 


(Continued 

Lazarus  spoke  on  several  topics  of 
concern  to  both  the  motion  picture 
and  newspaper  industries  including 
national  and  local  amusement  rate 
structures,  the  content  of  the  amuse- 
ment page,  TV  and  what  the  newspa- 
pers are  doing  to  and  for  TV,  and  cen- 
sorship. 

The  Columbia  Pictures  vice-presi- 
dent told  the  advertising  executives 
that  the  motion  picture  and  newspaper 
industries  have  a  strange  relationship. 
"On  one  side— the  editorial— our  min- 
ions court  and  woo  and  occasionally 
seduce  your  stalwarts  into  giving  us 
space  and  reviews  and  photographic 
coverage,"  he  said.  "On  the  other  side 
—the  business  side— you  and  your  co- 
horts plead  and  cajole  and  demand 
advertising  space  from  us  in  a  very 
typical  buyer-seller  relationship." 

Quotes  Compo  Survey 

Lazarus  pointed  out  that  the  Coun- 
cil of  Motion  Picture  Organizations 
recently  completed  a  survey  of  160 
newspapers  in  91  towns  and  cities  rep- 
resenting every  major  market  area. 
The  survey  found,  he  said,  that  "more 
than  one  out  of  every  five  newspapers 
adopts  a  definitely  uncooperative  at- 
titude towards  motion  pictures.  Thirty- 
three  per  cent  of  the  papers  checked 
do  not  even  review  new  movies  for 
their  readers."  He  said  that  this  was 
disturbing  because  it  hurts  the  motion 
picture  business  and  because  it  is 
contrary  to  the  public  interest. 

Noting  that  motion  picture  copy, 
personality  stories,  gossip  and  reviews 
all  rate  at  the  pinnacle  of  readership 
figures,  Lazarus  declared  that  "it  is 
good  business  for  every  newspaper  in 
the  land  to  develop  a  sound  motion 
picture  page."  He  defined  a  sound 
page  as  one  which  is  well-balanced  be- 
tween motion  picture  advertising,  edi- 
torial comment,  illustrations,  Holly- 
wood columns,  reviews,  drawings  or 
art,  and  no  outside  ads. 

'No  Longer  Fly-by-Night' 

After  tracing  the  history  of  the 
premium  rates  charged  for  movie  ad- 
vertising, Lazarus  stated  that  the  mo- 
tion picture  industry  does  not  find  "the 
amusement  rate"  a  source  of  amuse- 
ment. "The  motion  picture  distribu- 
tors and  exhibitors,"  he  said,  "are  no 
longer  fly-by-night  operations.  We  are 
sound,  stable,  publicly-held  stock  cor- 
porations who  can  and  do  pay  our  bills 
promptly.  We  are  purchasers  of  major 
display  space  in  quantities  comparable 
to  department  stores  or  any  national 
advertiser. 

"And  yet— on  an  average— local 
amusement  rates  run  about  25  per  cent 
higher  than  local  retail  rates.  Why, 
gentlemen,  why  this  discriminatory 
rate  structure?  It  is  based  neither  on 
the  logic  or  linage  nor  on  the  tradition 
of  insolvency.  No,  it  is  an  archaic,  ves- 
tigial remnant  of  the  past,  as  dated 
and  as  unsafe  as  a  Kitty  Hawk  air- 
plane." He  further  noted  that  the  na- 
tional amusement  rates  run  from  10 
per  cent  to  21  per  cent  higher  than 
rates  in  other  categories. 

He  estimated  that  the  eight  major 


from  page  1 ) 
movie  companies  will  spend  close  to 
$22,000,000  in  this  fiscal  year  on  co- 
operative newspaper  advertising  ex- 
penditures. "Add  to  this  some  $500,- 
000  in  national  newspaper  advertising 
and  an  estimated  $12,000,000  of  thea- 
tre advertising  expenditures  and  the 
total  hits  a  tremendous  total  of  $35,- 
000,000. 

Lazarus  asked  the  gathered  adver- 
tising executives,  "How  long  must  we 
live  with  the  unrealistic  fiction  of  local 
and  national  rates?  Your  space  rates 
are  attuned  to  the  Dark  Ages;  let  us 
move  forward;  let  us  make  the  space 
rates  fit  the  Space  Age." 

Turning  to  the  question  of  censor- 
ship, he  said  that  almost  60  per  cent 
of  the  newspapers  checked  exercise 
censorship  over  motion  picture  adver- 
tising in  some  degree,  ranging  from 
minor  surveillance  to  "vicious,  un- 
reasonable" censorship. 

Sees  Censoring  Unnecessary 

Lazarus  contended  that  it  is  "the 
right  and  duty  of  every  newspaper  to 
check  every  ad  submitted  for  publica- 
tion for  salaciousness,  obscenity,  of- 
fensiveness,  or  anything  else  contrary 
to  the  public  good.  But  as  an  industry 
whose  advertising  is  submitted  to  relf- 
regulatory  control  before  it  ever 
reaches  the  newspaper,  we  take  a 
rather  dim  view  of  newspaper 
censors." 

He  recalled  that  the  motion  picture 
industry  adopted  a  system  of  self- 
regulation  of  both  production  and  ad- 
vertising in  1930.  All  advertising  pre- 
pared by  members  of  the  MPAA  is 
submitted  to  the  Advertising  Code 
Administrator  and  approved,  rejected 
or  modified  to  fit  the  code,  he  said. 

"Last  year,  169,000  separate  pieces 
of  advertising  were  checked!  Every 
one  of  103,000  still  photographs  was 
viewed  and  the  few  violations  were 
made  to  conform  to  the  Code.  Some 
40,000  ads  and  posters  were  individu- 
ally inspected  by  a  staff  whose  train- 
ing and  background  qualies  them  to 
pass  judgment." 

Regulation  Accepted,  He  Says 

Lazarus  asserted  that  he,  his  com- 
pany and  his  industry  "will  fight  cen- 
sorship by  any  other  medium  of  mass 
communication.  We  accept  our  re- 
sponsibility to  live  as  decent  members 
of  the  world  community.  We  are  pre- 
pared to  regulate  ourselves  so  that 
decency  and  good  taste  are  observed 
both  on  the  screen  and  in  all  our  con- 
tacts with  the  public. 

"But  we  will  not  accept  the  criteria 
or  the  pressures  of  others.  We  demand 
the  same  responsibility  from  the  press, 
from  radio  and  from  TV  that  we  de- 
mand of  ourselves.  We  will  not  tol- 
erate wilful  and  capricious  censor- 
ship." 

60  'Murder"  Dates 

PHILADELPHIA,  July  12.-"Mur- 
der,  Inc.,"  produced  and  directed  for 
20th  Century-Fox  by  Burt  Balaban, 
opens  here  tomorrow  in  a  60-theatre 
saturation  engagement. 


PEOPLE 


Mrs.  J.  C.  Norton  has  been  elected 
president  of  the  Atlanta  Better  Films 
Council.  Other  officers  are:  Mrs.  Aus- 
tin Williams,  first  vice-president;  Mrs. 
Harry  F.  McGill,  second  vice-presi- 
dent, and  Mrs.  J.  M.  Townsend,  rec- 
ording secretary. 

□ 

Robert  L.  Lippert,  Ross  Hunter, 
Jack  Rose  and  Philip  Barry,  Jr.,  have 
joined  the  Screen  Producers  Guild  in 
Hollywood,  bringing  to  173  the  total 
membership  of  the  organization. 

□ 

Tom  Russ  has  been  named  editor 
of  the  entertainment  pages  of  the 
Florida  Times,  Jacksonville. 

□ 

Elsie  Garvin,  for  37  years  head  of 
the  Research  Library  at  the  Kodak 
Park  Works  of  Eastman  Kodak  Co., 
has  retired  after  40  years  with  the 
organization. 

□ 

Richard  Honsinger  has  leased  from 
R.  L.  Mackes  the  Okeechobee  Drive- 
in  Theatre,  Okeechobee  City,  Fla. 


'Psycho'  Holds  Strong; 
New  Dates  Big,  Too 

Alfred  Hitchcock's  "Psycho"  is  de- 
monstrating strong  holdover  strength 
in  its  first  five  pre-release  engage- 
'ments  and  is  also  big  in.  three  new 
situations,  theatre  reports  disclose. 

Being  presented  in  all  playdates  on 
a  strictly  enforced  "no  one  admitted 
after  the  start  of  the  picture"  policy, 
the  Paramount  release  chalked  up 
$27,318  and  $11,265,  respectively, 
first  four  days  of  fourth  week,  DeMille 
and  Baronet  Theatres,  New  York; 
$27,994,  first  five  days  of  third  week, 
Woods,  Chicago;  $15,342,  first  five 
days  of  third  week,  Arcadia,  Philadel- 
phia; $18,374,  first  five  days  of  third 
week,  Paramount,  Boston;  and  $18,- 
397,  first  five  days  of  second  week, 
Palace,  Stamford,  Conn. 

The  picture  did  $12,375,  first  five 
days,  Brunswick  Drive-in,  Brunswick, 
N.J.;  $11,855,  first  five  days,  Majestic, 
Perth  Amboy,  N.J.;  $15,231,  first  five 
days,  Community,  Morristown,  N.J. 


'Long-Tall-Short9  Rolls 

"The  Long  and  the  Short  and  the 
Tall"  is  now  in  production  at  the  Brit- 
ish Elstree  Studios,  it  was  disclosed 
here  yesterday  by  Continental  Dis- 
tributing, co-producer  of  the  feature. 
A  Michael  Balcon  production,  it  is  the 
second  co-production  of  CD.,  the  first 
being  "The  Hands  of  Orloc,"  now  in 
production  on  the  French  Riviera. 


'Love'  Goes  to  Venice 

Jerry  Wald's  "Let's  Make  Love," 
has  been  invited  to  the  Venice  Film 
Festival  which  runs  this  year  from 
Aug.  24  to  Sept.  7.  The  20th-Fox  re- 
lease will  be  shown  on  the  final  night. 


I 


HOLD-OVERS! 

BOSTON  and 
NEW  ENGLAND  SATURATION! 

HOLD-OVERS! 

MILWAUKEE  and 


WISCONSIN  SATURATION! 


50AST-T0-  COAST!!! 


HOLD-OVERS! 

LOS  ANGELES  and 
SOOTHERN  CALIFORNIA  SATURATION! 


HOLD-OVERS! 

BROOKLYN  at  the 


FABIAN  FOX! 


3&J 


JOSEPH  E.  LEVINE  presents 


STARRING 


WITH 


STEVE  REEVES 


ii 


as  HERCULES 

SYLVA  KOSCINAPRIMO  CARNERA  SYLVIA  LOPEZ  ™^BRUN0  VAILATI 


DIRECTED  [ 
SVl 


LUXGALATEA  LUX  DE  FRANCE  PRODUCTION  *  EASTMAN 


: 1  Lr   a  PATHE  -DYALISCOPE  distributed  by  WARN  ER  BROS. 

■ 


;ijii(»>iiii,i^ife.w. 


:  ■ 


Motion  Picture  Daily 


Wednesday,  July  13,  191 


Buddy  Adler,  20th-Fox  Studio  Head,  Dies 


(Continued  from  page  1) 
"Buddy,"  a  nickname  he  eventually 
accepted  as  his  own. 

Several  generations  of  Adlers  had 
owned  and  operated  department  stores 
and  the  family  assumed  that  Buddy, 
following  tradition,  would  enter  some 
phase  of  the  business.  To  their  sur- 
prise he  announced,  on  finishing  col- 
lege, he  wanted  to  pursue  a  writing 
career. 

Wrote  Store  Ads 

Advised  of  this  preference,  the  fam- 
ily saw  no  big  problem.  If  Buddy 
wanted  to  write,  let  him  write  ads  for 
the  Adler  stores.  Obediently  he  wrote 
ad  copy  for  a  time,  but  his  heart 
wasn't  in  it.  After  hours  he  pursued, 
somewhat  furtively,  his  real  objective 
—he  wrote  short  stories. 

He  also  sold  them,  to  such  then- 
popular  periodicals  as  Liberty  Maga- 
zine under  the  alias  of  "Bradley 
Allen."  By  1934  he  was  selling  so 
many  that  Buddy  introduced  "Bradley 
Allen"  to  his  family,  revealed  his  secret 
and  announced  that  he  would  write  no 
more  ads.  The  family  took  it  fairly 
well,  and  Buddy  continued  in  the  short 
story  field  until  1936,  when  he  came 
to  California,  shortly  thereafter  went 
to  work  at  M-G-M  writing  short  sub- 
pects.  He  wrote  Pete  Smith  Special- 
ties, the  "Crime  Doesn't  Pay"  and  the 
"Passing  Parade"  series— more  than  50 
writing  credits  in  all. 

Married  in  1940 

For  Buddy,  1940  was  a  particularly 
memorable  year.  Not  only  did  he  write 
the  Academy  Award-winning  short, 
"Quicker  Than  a  Wink"  that  year-in 
May,  1940,  he  married  lovely  actress 
Anita  Louise,  who  has  since  happily 
relinquished  her  starring  career  to  be- 
come the  mother  of  two  children, 
Melanie  and  Anthony. 

During  his  tenure  as  a  writer  at 
Metro  he  became  interested  in  theatre 
operation.  He  started  the  first  news- 
reel  theatre  in  California— on  Holly- 
wood Boulevard.  Subsequently  he 
opened  several  other  newsreel  houses. 
His  next  innovation  in  the  exhibition 
field  was  the  opening  of  a  first-run 
theatre  known  as  the  "Hitching  Post." 
This  novelty  of  first-run  Westerns  de- 
veloped a  chain  of  several  additional 
theatres.  The  slogan  of  the  house- 
"Check  your  gun  with  the  Cashier"— 
became  famous.  And  to  top  his  career 
as  an  exhibitor  on  the  sideline  he 
built  and  opened  the  now  well-known 
Beverly-Canon  Theatre  which  special- 
izes in  foreign  pictures. 

Officer  in  Signal  Corps 

Adler  had  just  graduated  to  a  writ- 
er-producer status  when  his  career, 
like  millions  of  others,  was  interrupted 
abruptly  by  Pearl  Harbor.  An  B.O.T.C. 
trainee,  he  was  commissioned  a  lieu- 


POUND  RIDGE 

EXECUTIVE'S  SMAIX  ESTATE 
Commuter's  dream.  Country  privacy.  Gracious 
mod  Colonial  Ranch,  7  acres  overlking  breath- 
less view.  Liv  rm.  fam  din  rm  w/fplce,  3 
bedrms,  2  Hollywood  bths,  electric  ktchn.  Cut 
stone  front,  slate  roof,  2-car  gar.  Private 
swimming  pond.  Sacrif  at  $55,000.  Open  house 
Sat  &  Sun  1-5  PM.  Gargagliano,  Rte  124  or 
call  for  directions. 

MAE  ALTMAN  Sole  Aat 
MO  4-4044  or  MO  8-3537 


tenant  and  assigned  to  a  photographic 
unit.  By  the  war's  end  he  was  a  lieu- 
tenant-colonel in  the  Signal  Corps, 
chief  of  the  Motion  Picture  Division 
of  the  Army  Pictorial  Service. 

Returned  to  MGM  in  1945 

The  war  over,  Adler  left  the  anny  in 
1945,  returned  to  M-G-M  as  a  pro- 
ducer, a  year  later  moved  to  Columbia 
in  the  same  capacity.  At  Columbia  he 
won  an  enviable  reputation  as  a  cour- 
ageous producer  of  successful  pic- 
tures reflecting  taste  and  a  social 
consciousness.  His  seven  years  with 
Columbia  was  crowned  by  "From 
Here  to  Eternity,"  which  in  1954  won 
Adler  the  Academy  Award.  The 
Academy  of  Arts  and  Sciences  award- 
ed his  production  "From  Here  to 
Eternity"  eight  Oscars.  His  flair  for 
showmanship  was  emphasized  by  his 
casting  of  Frank  Sinatra,  whose  career 
at  that  time  was  at  a  low  ebb,  for  the 
role  of  "Maggio,"  which  started 
Sinatra  back  on  the  road  to  fame. 

In  1954  Adler  transferred  to  Darryl 
F.  Zanuck's  producing  staff  at  20th 
Century-Fox.  During  the  two-year 
period  he  personally  produced  12  pic- 
tures. Among  his  outstanding  produc- 
tions there  have  been  "Violent  Satur- 
day," "Love  Is  a  Many-Splendored 
Thing,"  "Bus  Stop,"  "Anastasia," 
"Heaven  Knows,  Mr.  Allison,"  "A 
Hatful  of  Rain,"  and  recently  "South 
Pacific." 

Succeeded  Zanuck  in  1958 

In  1956  when  Darryl  F.  Zanuck, 
long  executive  head  of  production  at 
20th  Century-Fox,  left  that  post  to 
enter  independent  production,  Adler 
succeeded  him  in  one  of  the  industry's 
biggest,  toughest  jobs.  Tackling  his 
new  task  with  characteristic  energy 
and  enthusiasm,  his  first  year  of  lead- 
ership was  so  impressive  that  in  1957 
the  motion  picture  industry  voted  him 
the  highest  honor  it  can  bestow,  the 
Thalberg  Award. 

How  well  20th  Century-Fox  and 
Adler  have  since  fared  was  well  sum- 
marized in  a  recent  editorial  appear- 
ing in  a  leading  trade  publication, 
which  said,  in  part: 

"Adler's  fine  leadership  resulted  in 
20th  getting  21  Academy  Award  nom- 
inations during  1956-57,  and  then 
20th  smacked  through  with  another 
21  nominations  this  year  (1958)  to 
outrace  all  rivals  ...  a  record  for  Mr. 
Adler  and  his  associates  that  has 
never  been  matched  in  this  business. 

"Even  more  significant  is  what  20th, 
under  Adler's  leadership,  has  accomp- 
lished in  developing  new  faces  and  big 
ticket-selling  stars  for  20th's  produc- 
tions." 

Organized  Talent  School 

In  1957  he  instituted  the  Studio's 
Talent  School  at  a  cost  of  $1,000,000 
and  from  it  several  students  have  been 
added  to  the  studio's  rostrum.  He 
caused  to  be  built  a  small  theatre  in 
which  these  students  could  display 
their  ability  to  perform  before  an  au- 
dience of  producers,  directors  and 
other  creators  every  12  weeks.  He  has 
covered  the  entire  world  looking  for 
aspiring  actors  and  actresses  and  to 
climax  his  efforts  one  of  his  discov- 


eries, Joanne  Woodward  won  the 
Oscar  for  the  Best  Actress  in  Nun- 
nally  Johnson's  production  of  20th 
Century-Fox's  "Three  Faces  of  Eve." 

In  response  to  the  need  for  new 
personalities,  Adler  was  the  first  to 
bring  to  the  screen  such  sensational 
newcomers  as  Elvis  Presley,  Pat 
Boone,  Tommy  Sands,  Don  Murray, 
Hope  Lange  and  Diane  Varsi. 

Brought  Back  Miss  Bergman 

Adler  went  after  established  stars 
for  his  pictures  with  the  same  tenacity 
he  employed  in  looking  for  new  faces. 
A  good  example  of  the  showmanship 
qualities  is  when  he  brought  Ingrid 
Bergman  back  to  the  screen  after 
seven  years'  absence  to  star  in  "Anas- 
tasia," and  today  it  is  history— she  won 
the  Academy  Award  for  her  perform- 
ance. He  also  re-established  Jennifer 
Jones  as  one  of  the  top  stars  in  the 
world  today  when  he  persuaded  her  to 
play  the  lead  as  an  Eurasian  in  "Love 
Is  a  Many-Splendored  Thing."  Jenni- 
fer was  also  nominated  for  one  of  the 
best  performances  of  the  year.  And  in 
1957  he  starred  Deborah  Kerr  in 
"Heaven  Only  Knows,  Mr.  Allison," 
which  brought  Deborah  a  nomination 
from  the  Academy  for  one  of  the  best 
actresses  of  the  year.  It  is  an  amazing 
record  that  in  each  of  the  years  1955, 
1956  and  1957  he  has  a  star  nomina- 
tion in  the  Best  Actress  category. 

Bought  40  Stories  in  One  Year 

In  the  12  months  of  1957  he  engi- 
neered the  purchase  of  40  literary 
works  and  plays  for  20th's  production 
schedule.  These  include  such  best  sell- 
ers as  "Peyton  Place"  and  William 
Faulkner's  "The  Sound  and  the  Fury" 
for  Jerry  Wald  Productions;  "The 
Diary  of  Anne  Frank"  for  George 
Stevens'  Productions;  John  O'Hara's 
"Ten  North  Frederick";  Irwin  Shaw's 
"The  Young  Lions";  Francoise  Sagan's 
"A  Certain  Smile";  A.  B.  Guthrie's 
"These  Thousand  Hills"  and  "A  Hat- 
ful of  Rain,"  the  Broadway  stage  play. 

Record  Budget  in  1958 

More  concrete  evidence,  perhaps  of 
the  confidence  Adler's  leadership  has 
inspired,  is  contained  in  his  studio's 
announcement  that  for  1958,  a  year 
viewed  in  some  quarters  with  trepida- 
tion, 20th  appropriated  $63,000,000 
for  making  motion  pictures,  the  largest 
amount  that  studio  or  any  other  has 
ever  expended  in  production  in  a  like 
period. 

Johnston  Tribute 

(Continued  from  page  1) 
thusiasm  and  love  for  the  motion  pic- 
ture, which  he  knew  to  be  perhaps  the 
finest  medium  of  communications 
among  the  peoples  of  the  earth.  He 
knew  its  limitations  as  well  as  its  un- 
matched opportunities  and  he  devoted 
his  life  to  advancing  its  vast  potentials. 

"As  a  friend  and  associate  he  shall 
be  grievously  missed,  but  he  will  al- 
ways live  in  the  memories  of  all  who 
had  the  privilege  of  knowing  him. 
This  industry  is  far  better  because  he 
was  associated  with  it." 


'Windjammer'  Truck 
Hits  Promotion  Road  j 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  12.-NatioJ 
Theatres  and  Television's  complete  j 
self-contained  "Windjammer"  truiil 
trailer  took  to  the  roads  over  the  wee  | 
end  on  a  six-day  trip  to  Cincinna, 
Ohio,  where  it  will  be  used  commeij 
dally  for  the  first  time,  during  W 
run  of  "Windjammer"  at  the  TwJ 
Drive-In. 

Truck  Carries  3  Projectors 

I 

The  truck  trailer  carries  three  Cin 
miracle  projectors  plus  an  auxiliaj 
single  standard  projector,  and  souij 
equipment  units  for  the  seven-trar 
system.  The  equipment  is  bolted  j 
the  floor.  Port-holes  are  provided  ' 
the  sides  of  the  trailer  for  projects  i 
of  the  picture. 

The  trailer  will  tour  Cincinn;., 
streets  for  two  days,  and  will  be  sj 
up  in  a  main  square  in  the  city  i< 
two  additional  days  for  public  inspei 
tion,  prior  to  the  opening  of  the  pi, 
ture  on  July  20. 


'Midnight  Lace'  Set 
At  Music  Hall  in  Oct. 

"Midnight  Lace,"  Universal-Intd 
national's  new  Ross  Hunter-Arw 
Production  in  Eastman  Color  starri? 
Doris  Day,  Rex  Harrison  and  Jo) 
Gavin  and  co-starring  Myrna  Lc 
Roddy  McDowall  and  Herbert  Mi 
shall,  will  have  its  world  premiere 
Radio  City  Music  Hall  in  New  Yo 
in  October,  it  was  announced 
Henry  H.  "Hi"  Martin,  vice-preside 
and  general  sales  manager  of  Univi 
sal  Pictures. 


'Salammbo'  Title 

( Continued  from  page  1 ) 
appeared  on  behalf  of  the  April  C 
at  a  meeting. 

The  April  Co.,  which  had  register 
the  title  "Salammbo,"  protested  re 
istration  by  20th-Fox  of  "The  Lo\ 
of  Salammbo"  and  "The  Story  of  S: 
ammbo."  When  the  case  went 
arbitration,  it  was  decided  in  fa\ 
of  20th-Fox  on  the  grounds  that  the 
was  no  "harmful  conflict." 

Attorneys  for  20th-Fox  were  pn 
ent  at  the  arbitration  meeting  tod 
but  no  representatives  from  the  coi 
pany  sat  with  the  MPA  board.  T 
company  filed  notice  of  its  resignati 
from  the  MPAA  in  June. 


Maryland  Allied  Sets 
Annual  Outing  Aug.  9 

Special  to  THE  DAILY 

BALTIMORE,  July  12.-The  Alii 
Motion  Picture  Theatre  Owners 
Maryland  plan  to  hold  their  anni 
outing  all  day  Tuesday,  August  9, 
Annapolis  Country  Club,  Annapo! 
Md. 

Walter  Gettinger,  owner  of  t 
Howard  Theatre,  is  chairman  of  01 
ing  arrangements  with  Vernon  No 
of  Durkee  Enterprises  in  charge  oi 
golf  tournament.  Jack  Whittle  is  pre 
dent  of  the  association. 


ednesday,  July  13,  1960 


Motion  Picture  Daily 


Television  Jo  day 


)isney  Corp. 

{Continued  from  page  1) 

adquarters  at  Calgary,  Alberta.  The 
mpany  also  functions  on  the  vast 
:nanaskis  Ranch,  located  some  30- 
les  west  of  Calgary. 
The  production,  "Nomads  of  the 
>rth,"  is  the  first  major  motion  pic- 
re  filmed  in  Canada  by  an  all-Can- 
ian  cast  and  crew.  The  film  will  be 
eased  through  the  Disney  organiza- 
n  by  the  Buena  Vista  Distribution 
>mpany. 


AROUND  THE 


TV  CIRCUIT 


tratford  Festival 

(Continued  from  page  1) 
ssented  to  a  representative  of  the 
ench  Film  Office  at  the  start  of  this 
sning's  program.  A  citation  of  par- 
ipation  for  "Montparnasse  19,"  in 
;ognition  of  the  film's  selection  for 
3  festival,  will  be  presented  to  Wal- 
Reade,  Jr.,  chairman  of  Continen- 
Distributors,  Inc.,  whose  company 
releasing  the  picture  in  the  United 
tes. 

"Montparnasse  19,"  based  on  the 
3  of  Modigliani,  the  famous  French 
ante  garde  painter  and  sculptor,  will 

shown  for  the  first  time  in  the 
lited  States  at  the  festival. 
The  festival  will  run  seven  evenings 

8:40,  concluding  next  Tuesday 
9),  with  attendance  limited  to  the 
batre's  750  seat  capacity.  Although 
s  year's  festival  will  be  non-com- 
titive,  it  is  the  hope  of  Pickus  and 
ievron  that  within  several  years 
will  become  competitive  and  be 
ictioned  by  the  International  Fed- 
ition  of  Film  Producers  Associa- 
ns. 

The  balance  of  the  program  will 
•lude:  Thursday,  the  Irish  drama 
rring  Arthur  Kennedy,  "Home  Is 
e  Hero";  Friday,  the  American  dra- 
i  "Private  Property"  starring  Kate 
inx;  Saturday,  the  British  comedy, 
tan  In  The  Cocked  Hat";  Sunday, 
;  United  Nations'  documentary, 
3wer  Among  Men";  Monday,  the 
janese  version  of  Shakespeare's 
[acbeth,"  entitled  "Throne  of 
jod";  Tuesday,  the  Italian  comedy- 
>ma  "Wild  Love." 
Prize-winning  short  subjects  will 
Dplement  each  evening's  program. 


New  'Ben-Hur'  Dates 

M-G-M  has  set  "Ben-Hur"  for  eight 
iv  overseas  openings  during  the  next 
ee  months.  The  film,  already  play- 
;  in  seven  overseas  situations,  is  now 
for  following  cities:  Buenos  Aires 
Aug.  11;  Montevideo  on  Aug.  18; 
anbay  on  Aug.  30;  Durban  on  Sept. 
Perth  on  Sept.  14;  Calcutta  on  Sept. 

Adelaide  on  Sept.  21;  and  Bris- 
;ie  on  Sept.  27. 


eischmann  Repacted 

HOLLYWOOD,  July  12.  -  Jack 
;ischmann,  Columbia  Pictures'  story 
tor,  has  been  signed  to  a  new  long- 
m  contract,  it  was  announced  by 
nuel  J.  Briskin,  Columbia  vice-pres- 
nt  in  charge  of  West  Coast  activi- 


with  PINKY  HERMAN. 


FUNNY,  but  Monday  nite,  watching  the  conventioneers  milling  about 
the  L.A.  Sports  Arena  at  the  opening  of  the  National  Democratic 
Conclave  in  L.A.  we  seemed  to  hear  above  the  speeches,  the  phrase, 
"Alabama  —  twenty-four  votes  for  Underwood.".  .  .  Alan  King  swears 
he  heard  Esther  Williams  say  this  —  but  we  have  our  doubts.  Anyhow 
sezze,  she  says,  "There's  no  pool  like  an  old  pool."  Platter  spinners 
should  latch  onto  the  new  Caprice  waxing  bv  Kay  Lande  of  Frank  Stan- 
ton's ballad,  "My  Love  Will  Be  The  Same."  The  flip  side  features  an- 
other Stanton  dittv  (with  Tommie  Connor)  "All  the  davs  of  mv  life.".  .  . 
With  Martin  Block  awav  on  a  jaunt  to  Europe,  his  musical  WABChores 
'are  expertly  handled  by  Joel  A.  Spivak,  young  son  of  Ork  Pilot  Charlie 
Spivak.  Joel  is  heard  regularly  on  his  own  deejay  series  down  in  Hous- 
ton, Texas.  .  .  .  Vin  Carlo,  seen  and  heard  around  town  with  Tony  Cabot 
and  Ernie  Warren  Orks,  has  waxed  a  listenable  LP  of  Maceo  Pinkard 
standards  for  Broadway  Records.  .  .  .  The  TV  arm  of  King  Features  will 
distribute  a  new  animated  cartoon  teleseries,  "Sampson  Scrap  &  Delilah" 
written  by  Allen  Swift  and  directed  by  Gene  Deitch  for  Rembrandt 
Films.  .  .  .  Screen  Gems'  hour-long  detective  series,  "The  Naked  City," 
featuring  Horace  MacMahon,  Paul  Burke,  Harry  Bellaver  and  Nancy 
Malone,  is  currently  being  filmed  in  New  York  and  will  be  slotted 
Wednesnites  (10-11  P.M.)  ABCommencing  Oct.  12.  Marion  Dougherty, 
for  the  past  8  years  casting  director  for  the  "Kraft  Theatre"  has  been 
named  to  handle  the  casting  chores  for  this  series.  .  .  .  Written  by  Carl 
Reiner  and  Joe  Stein,  "The  Debbie  Reynolds  Special,"  starring  D.R., 
Walter  Brennan,  Charlie  Ruggles  and  Carlton  Carpenter,  will  be  spon- 
sored by  Revlon  Thurs.  Oct.  27  (9:30-10:30  P.M.)  over  the  ABChannels. 
.  .  .  Bill  Colleran  will  produce-direct. 

ft       ft  ft 

Dr.  Frances  R.  Horwich  (Miss  Frances  of  the  Ding  Dong  School  TV 
series)  has  been  named  "Woman  of  the  Year"  by  the  National  Ladies 
Auxiliary  of  the  Jewish  War  Veterans  of  the  U.S.  and  will  receive  the 
Award  at  the  33rd  annual  national  convention  next 
month  in  Miami  Beach.  Other  recipients  of  this 
award  include  Senator  Margaret  Chase  Smith, 
Eleanor  Roosevelt,  Sophie  Tucker,  Dr.  Rose  Ichelson 
and  Dr.  Jessie  Royer  Greaves.  .  .  .  The  initial  "Ce- 
lebrity Talent  CB  Scouts"  program,  Aug.  1  (9-9:30 
P.M.)  with  Sam  Levenson,  Host,  will  feature  Mickey 
Freeman,  the  Madison  Trio  and  Mitzi  Mason,  pro- 
tegees of  Phil  Silvers,  Ann  Sheridan  and  Audrey 
Meadows,  respectively.  New  series  is  co-produced 
by  Peter  Amell  and  Irving  Mansfield.  .  .  .  Rep.  James 
E.  Van  Zandt  (Penn)  has  had  entered  into  the  Con- 
gressional Record  his  laudatory  views  regarding  Cali- 
fornia National  Productions'  forthcoming  new  teleseries,  "The  Blue  An- 
gels," 39  half-hour  dramatic  stories,  filmed  in  cooperation  with  the  U.S. 
Navy.  Produced  by  Sam  Gallu,  himself  a  former  Naval  Officer  who  saw 
service  in  the  Pacific  during  World  War  II,  the  new  program  will  go  on 
the  air  in  the  fall.  ...  Six  of  "Project  20"  series,  all  originally  aired  TVia 
NBC  during  the  past  3  years,  have  been  re-skedded  starting  with  "The 
Innocent  Years"  next  Monday.  "The  Jazz  Age"  on  Friday,  Aug.  5,  "The 
Great  War"  Sat.  Aug.  13,  "Life  in  the  Thirties,"  Mon.  Aug.  29,  "Nightmare 
in  Red,"  Sat.  Sept.  3  and  "Not  So  Long  Ago,"  Monday  Sept.  12.  .  .  . 
When  John  Gambling,  Jr.  takes  his  annual  vacation  this  summer,  another 
Gambling,  John,  senior,  comes  out  of  his  Florida  nurseries  to  pinch-hit. 
John  senior  recently  retired  after  a  stint  of  34  consecutive  years  as  a 
WORacle. 


Tied  Piper'  Scheduled     'Campobello'  to  Detroit 


Miss  Frances 


HOLLYWOOD,  July  12.-An  Amer- 
ican version  of  the  "Pied  Piper"  le- 
gend, with  Burl  Ives  as  star  and  co- 
director,  will  go  before  the  cameras  on 
Aug.  30  as  a  joint  enterprise  of  Kauf- 
man-Lubin  Productions,  Inc.,  and 
Ives'  own  Dunbar  Productions  for  Al- 
lied Artists  release. 


Detroit  has  been  added  to  the  group 
of  cities  to  have  reserved-seat  engage- 
ments of  Dore  Schary's  Technicolor 
version  for  Warner  Brothers  of  his 
stage  play,  "Sunrise  at  Campobello." 
The  premiere  in  the  automobile  city 
will  be  held  on  Oct.  5  at  the  Music 
Hall. 


Who's  Where 

Walter  J.  Kaufman  has  been  named 
assistant  to  the  president  at  Flamingo 
Telefilm  Sales,  Inc.  Kaufman  formerly 
was  associated  with  Warner  Bros,  for 
three  years  in  various  executive-legal 
capacities  related  to  both  domestic 
and  foreign  distribution. 

□ 

Stephen  I.  Simon  has  been  ap- 
pointed director  of  client  services  for 
Television  Audience  Research  (TAR), 
a  division  of  NTA  Telestudios.  He  will 
coordinate  activities  with  clients  using 
the  new  in-home  evaluation  service, 
developed  to  test  the  effectiveness  of 
TV  commercials  and  programming. 

□ 

Martin  Stone,  a  corporation  lawyer, 
has  been  elected  to  the  board  of  di- 
rectors of  Electro  Vision  Corporation, 
replacing  Bruce  Fowler,  who  retired. 
A  former  president  of  the  company, 
Stone  also  serves  as  special  advisor 
to  the  organization  on  planning  and 
expansion. 

□ 

Richard  Jacobson,  formerly  station 
manager  of  KLAS-TV,  Las  Vegas, 
Nev.,  has  been  named  director  of  East- 
ern sales  development  for  KHJ-TV, 
Los  Angeles.  He  will  make  his  head- 
quarters at  the  offices  of  RKO  Gen- 
eral, Inc.,  in  New  York. 


Pay-TV  Committee 

(Continued  from  page  1) 
publication  earlier,  appeared  in  Mo- 
tion Picture  Daily  on  Tuesday. 

Harling  said  signatures  secured  in 
the  nation-wide  campaign  would  be 
sent  to  senators  and  congressmen  from 
each  district  or  directly  to  Rep.  Oren 
Harris,  chairman  of  the  House  Inter- 
state and  Foreign  Commerce  Commit- 
tee, who  has  filed  two  bills  that  would 
outlaw  pay-television. 

The  petitions  will  read:  "I  object 
to  pay-TV  because  it  would  deprive 
me  of  the  use  of  free  TV,  forcing  me 
to  pay  for  something  I  have  never  paid 
for  before,  and  because  it  is  not  in  the 
public  interest." 

Harling  was  introduced  to  the  more 
than  50  New  England  exhibitors  pres- 
ent today  by  Chief  Barker  James  F. 
Mahoney. 

Following  his  address,  Harling 
answered  questions  from  the  floor.  At 
the  end  of  his  visit,  he  said,  "your 
very  existence  as  an  industry  lies  in 
the  proper  solution  to  this  problem. 
I  urge  all  of  you  to  write  or  wire  your 
congressman  urging  him  to  vote  for 
the  banning  of  all  forms  of  pay-TV, 
whether  by  air  or  cable.  And  if  neces- 
sary, we  will  take  this  matter  to  the 
U.S.  Supreme  Court." 


EAST  COAST 

MOTION  PICTURE  PRODUCTION, 
EDITORIAL  and  TECHNICAL  SERVICES 

R  FOR  BETTER  FILMS 

CREATIVE  EDITING  AND  COMPLETE 
PERSONAL  SUPERVISION 
JOSEPH  JOSEPHSON  45  West  45th  St. 

Circle  6-2146  New  York  36 


Announcing  the 
publication 

SP 

August  15,  1960  g> 
of  a  new  4o 


edition  with  a 
foreword  by 


o 

Edward  P.  Curtis  ^ 


o 


IS 


%  SHADOW 


S      MARTIN  QUIGLEY,  JR. 


MAGIC  SHADOWS  adventurously  explores 
long  forgotten  yesterdays  in  both  science 
and  showmanship.  It  is  presented  in  191  crisp 
pages,  plus  28  rare  illustrations. 


QUIGLEY  BOOKSHOP 
1270  Sixth  Avenue 
Rockefeller  Center 
New  York  20,  New  York 

Gentlemen: 

Send  me  copy(ies)  of  MAGIC  SHADOWS— The  Story  of  the  Origin 

of  Motion  Pictures  by  Martin  Quigley,  Jr.,  at  $4.50  per  copy.  Shipped  on  publi- 
cation date. 

□  Check  enclosed. 

□  Send  a  bill. 

Name  


Address 


OL.  88,  NO.  9 


NEW  YORK,  U.S.A.,  THURSDAY,  JULY  14,  1960 


TEN  CENTS 


First  Big  Deal  by  Major 

Warner  Bros.  Sells  110 
Post-  48  Films  to  TV 


Creative  Telefilms  of  Toronto  Granted 
Exclusive  Distribution  for  Seven  Years 


-  Warner  Bros,  yesterday  became  the  first  of  the  major  distributors  to  release 
to  television  a  substantial  package  from  its  post-1948  film  library  when  it  an- 
nounced an  agreement  with  Creative  Telefilms  &  Artists,  Ltd.,  of  Toronto, 

Canada,  granting  a  license  to  distrib- 
ute some  110  films. 

The  license  gives  exclusive  TV  dis- 
tribution rights  to  the  pictures  to  Cre- 
ative Telefilms  for  seven  years  in  the 
U.S.  and  Canada. 

Announcement  of  the  long-rumored 
deal  was  made  jointly  yesterday  by 
Benj.  Kalmenson,  Warner  executive 
vice  president,  and  David  B.  Stillman, 
president  of  Creative  Telefilms. 

The  brief  statement  from  the  com- 
panies yesterday  did  not  give  financial 
details  of  the  deal,  but  it  had  been 
previously  reported  that  Warners  has 
been  guaranteed  $100,000  per  picture, 
or  a  total  of  $11,000,000.  After  the 
initial  guarantee  has  been  met  both 
Warners  and  Creative  will  share  in 
the  revenue,  it  is  understood.  This 
could  be  as  much  as  an  additional 
(Continued  on  page  4) 


IFIDA  Pledges  Fight 
With  Atlanta  Censors 

A  pledge  to  fight  the  Atlanta  censor 
board  to  the  bitter  end  was  taken  here 
yesterday  by  the  board  of  directors 
of  the  Independent  Film  Importers  & 
Distributors  of  America. 

Michael  Mayer,  executive  director, 
said  the  IFIDA  censorship  committee 
was  authorized  to  retain  counsel  im- 
mediately, anticipating  a  major  court 
battle  over  Atlanta's  refusal  to  allow 
Continental  Distributing,  Inc.'s  "Room 
at  the  Top"  to  be  shown  in  that  city. 

The  board  also  decided  to  fight  for 
(Continued  on  page  4) 


New  Organization  Buys 


lifer  to  Repurchase 

Landau,  Unger 
Bid  to  Regain 
VTA  Control 

ioard  of  NT&T  to  Meet 
Today;  May  Discuss  Offer 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  13.  -  The 
oards  of  National  Theatres  &  Televi- 
ion,  Inc.,  and  of  National  Telefilm  As- 
Dciates,  in  which  NT&T  now  owns  a 
ontrolling  interest,  are  to  meet  here 
jmorrow  reportedly  to  consider  an 
ffer  by  Ely  M.  Landau  and  Oliver  A. 
Inger  to  buy  back  control  of  the  corn- 
any  which  they  founded  in  1952. 

Controlling  interest  in  NTA  was 
urchased  by  National  Theatres,  the 
ompany  which  emerged  from  the  old 
'ox  West  Coast  circuit  after  the  con- 
snt  decree  which  divorced  the  thea- 
res  from  20th  Century-Fox,  early  last 
ear.  Under  the  terms  of  the  purchase, 
Jational  Theatres,  as  it  was  then 
nown,  offered  $11  in  principal 
mount  of  a  15-year  5/2  per  cent  sink- 
lg  fund  debenture  for  each  share  of 
ITA  common  stock  plus  a  warrant 
)r  the  purchase  of  one-fourth  of  one 
( Continued  on  page  2 ) 

Vometco  Earnings  Up 
or  12  and  24  Weeks 

Special  to  THE  DAILY 
MIAMI,  July  13.— A  substantial  in- 
rease  in  gross  revenue  and  earnings 
jfter  taxes  for  the   12- week  period 
nding  June  18  has  been  reported  by 
Vometco  Enterprises,  Inc.  For  this 
eriod,  earnings  after  taxes  amounted 
)  $289,914,  against  earnings  last  year 
( Continued  on  page  5 ) 

touston  Theatre  Will 
ikmip  for  Cinerama 

The  Rivoli  Theatre,  Houston,  Tex., 
ill  be  equipped  for  Cinerama,  it  was 
mounced  here  by  B.  G.  Kranze,  vice- 
resident  of  Cinerama,  Inc.,  who  com- 
leted  arrangements  for  an  opening 
ate  of  Aug.  25,  with  Salah  M.  Has- 
inein,  president  of  Skouras  Theatres. 
,  The  Rivoli  will  have  a  gala  premiere 
f  "This  Is  Cinerama,"  the  first  Cine- 
ima  production,  and  plans  are  under 
'ay  for  a  charity  benefit. 


Creative  Stock 
Active  in  Toronto 

Special  to  THE  DAILY 

TORONTO,  July  13.  -  Creative 
Telefilms  and  Artists,  Ltd.,  one  of  the 
busiest  traders  on  the  Toronto  Stock 
Exchange  this  year,  is  a  company 
which  was  created  originally  from 
Donnell  and  Mudge. 

In  1958,  when  the  company  was 
( Continued  on  page  4 ) 

Two  Labor  Unions  Back 
Anti-Pay-TV  Campaign 

Two  West  Coast  labor  unions  have 
joined  American  exhibitors  in  their 
campaign  against  Pay-TV,  it  was  re- 
ported here  by  Philip  F.  Harling, 
chairman  of  the  Joint  Committee 
Against  Toll-TV,  and  the  Theatre 
Owners  of  America's  Anti-Pay  TV 
Committee. 

Harling  announced  he  had  received 
checks  from  Local  9,  AFL-CIO  Thea- 
tre and  Amusement  Janitors  Union  of 
San  Francisco,  signed  by  Art  Dill  and 
(Continued  on  page  2) 

AIP  Officials  to  Talk 
Co-Production  in  Orient 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  13.-James  H. 
Nicholson,  president  of  American  In- 
ternational Pictures,  and  Samuel  Z. 
Arkoff ,  executive  vice-president,  will 
leave  Tokyo  tomorrow  for  Hong  Kong 
after  a  19-day  stay  in  Japan,  during 
which  they  conferred  with  Hideo  Shi- 
otaugu,  president  of  Eihai  Co.,  Ltd., 
distributor  of  AIP  product  in  Japan. 
Locales  were  finalized  for  production 
"Ali  Baba  and  the  Seven  Wonders  of 
(Continued  on  page  2) 


Theatre  in  Richmond 

Special  to  THE  DAILY 

RICHMOND,  Va.,  July  13.  -  The 
newly  organized  Broad  Seven  Cor- 
poration has  purchased  the  National 
Theatre  here  and  will  lease  the  prop- 
erty to  Neighborhood  Theatres.  A 
spokesman  said  Neighborhood  Thea- 
(Continued  on  page  5) 


Adler  Services  Today; 
Industry  Heads  Mourn 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  13.  -  Funeral 
services  for  Buddy  Adler,  executive 
head  of  production  for  20th  Century- 
Fox,  will  be  held  tomorrow  at  2  P.M. 
in  Temple  Israel  with  Rabbi  Max 
Nussbaum  officiating.  Adler  died  here 
Tuesday  after  a  month's  illness. 

The  eulogy  will  be  delivered  by 
George  Jessel. 

Pallbearers  are  Gregson  Bautzer,  Al- 
fred Bloomingdale,  Samuel  Briskin, 
William  Goetz,  Alfred  Hart,  Mervyn 
LeRoy,  Lou  Schreiber,  Spyros  Skou- 
ras, Ben  Thau  and  Jack  Warner. 

Honorary  pallbearers  include  Jack 
Benny,  Charles  Berns,  Harry  Brandt, 
Irving  Briskin,  David  Brown,  Hubie 
(Continued  on  page  5) 


TELEVISION  TODAY— page  4 


Screen  Extras  Guild  Board  Writes  Members 
Asking  Strike  Against  ATFP,  Not  Majors 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  13.-The  board  of  directors  of  the  Screen  Extras  Guild, 
in  a  letter  containing  a  strike  ballot,  which  was  mailed  to  all  its  members  to- 
day, requested  a  strike  vote  against  companies  comprising  the  Alliance  of  Tele- 
vision Film  Producers  "which  has  refused  to  negotiate  with  us  and  has  been 
cited  by  the  National  Labor  Relations  Board  for  unfair  labor  practices  against 
the  SEG." 

Ballots  are  requested  to  be  returned  by  July  25. 

It  was  noted  that  if  the  strike  is  called  it  will  not  be  against  the  major  film 
studios. 


Motion  Picture  Daily 


Thursday,  July  14,  196 


PERSONAL 
MENTION 


JAMES  R.  VELDE,  United  Artists 
vice-president  in  charge  of  domes- 
tic sales;  Milton  E.  Cohen,  Eastern 
and  Canadian  division  manager; 
David  V.  Picker,  executive  assistant 
to  UA  president  Arthur  B.  Krim,  and 
William  Marchese,  Eastern  and 
Canadian  contract  manager,  returned 
to  New  York  yesterday  from  Toronto. 

Nicolas  Reisini,  president  and 
chairman  of  the  board  of  Cinerama, 
Inc.,  and  B.  G.  Kranze,  vice-presi- 
dent, have  left  here  for  Paris,  Rotter- 
dam and  Berlin. 

• 

Irving  Mack,  president  of  Filmack 
Trailer  Co.,  Chicago,  has  returned 
there  from  Florida. 

• 

Buster  Keaton  and  Mrs.  Keaton 
will  leave  New  York  today  aboard  the 
"Queen  Mary"  for  Europe. 

• 

Oscar  Doob,  who  recently  finished 
his  assignment  as  head  of  promotion 
for  M-G-M's  "Ben-Hur,"  has  left  New 
York  aboard  the  "Constitution"  for  a 
vacation  in  Italy  and  a  visit  to  the 
Venice  Film  Festival. 

• 

Samuel  Goldwyn  and  Mrs.  Gold- 
wyn  will  return  to  New  York  from 
Europe  today  aboard  the  "Liberte." 
• 

O.  A.  La  Flamme,  drive-in  theatre 
operator  of  Unadilla,  N.  Y.,  has  re- 
turned there  with  Mrs.  La  Flamme 
from  Albany. 

• 

Robert  Angus,  producer  and  Mrs. 
Angus  will  leave  New  York  today 
aboard  the  "Queen  Mary"  for  Europe. 
• 

Paula  Gould,  of  the  Loew's  Thea- 
tres publicity  department,  is  vacation- 
ing. 


Anti-Pay-TV 


( Continued  from  page  1 ) 
Ted  Canavaro,  Local  officers,  and  from 
Local  428,  International  Alliance  of 
Theatrical  and  Stage  Employees,  of 
Stockton,  Calif. 

The  money  will  go  into  the  fund 
being  raised  by  the  Joint  Committee 
to  retain  legal  counsel,  and  public 
relations,  economic  and  engineering 
aids,  in  the  campaign  for  passage  at 
the  next  session  of  Congress  of  the 
Harris  Bills,  Nos.  130  and  6245,  which 
would  bar  pay-TV  by  cable  as  well 
as  wire,  Harling  said. 


Columbia  Dividend  Set 

The  board  of  directors  of  Columbia 
Pictures  yesterday  declared  the  regu- 
lar quarterly  dividend  of  $1.06/4  on  the 
$4.25  cumulative  preferred  stock  of 
the  company,  payable  Aug.  15  to 
stockholders  of  record  on  Aug.  1, 
1960. 


Try  Us  Next  Time 

1327  S.  Wabash,  CHICAGO 


AIP  Officials 

( Continued  from  page  1 ) 
the  World,"  which  will  be  shot  partly 
in  Japan. 

Nicholson  and  Arkoff  will  spend  five 
days  in  Hong  Kong,  meeting  with 
local  AIP  distributors  and  will  investi- 
gate the  possibilities  for  co-produc- 
tions and  production  facilities  for  fu- 
ture American-International  properties. 


To  Screen  'Young  Men9 

HOLLYWOOD,  July  13.-"A11  the 
Young  Men,"  Hall  Bartlett  production 
for  Columbia  Pictures  release,  will  be 
screened  for  the  Hollywood  Press 
Corps  at  the  newly  refurbished  Stan- 
ley Warner  Theatre  in  Beverly  Hills 
next  Tuesday  evening  (19),  prior  to 
the  regular  opening  of  the  theatre  the 
next  day  when  "Strangers  When  We 
Meet,"  a  Bryna-Quine  Production  for 
Columbia,  opens.  "Strangers"  is  the 
first  attraction  to  play  the  house  since 
it  was  remodeled  at  a  cost  of  well 
over  $180,000. 


'Todd?  Rights  to  Jessel 

COLUMBUS,  July  13.-J.  &  A.  Pro- 
ductions, headed  by  George  Jessel,  has 
paid  $30,000  for  rights  to  produce 
"The  Trial  of  Mary  Todd  Lincoln," 
authored  by  State  Auditor  James  A. 
Rhodes  and  Dean  Jauchius,  former 
member  of  the  Columbus  Dispatch 
editorial  staff.  Jessel  has  indicated  the 
film  will  go  before  the  cameras  by  the 
fall  of  1961. 

Rhodes  is  a  former  mayor  of  Co- 
lumbus and  one-time  candidate  for 
the  Republican  nomination  for  gov- 
ernor of  Ohio. 


AIP  Signs  Price 

HOLLYWOOD,  July  13.— Ameri- 
can International  Pictures  has  signed 
Vincent  Price  for  a  starring  role  in 
the  color  production  of  Jules  Verne's 
classic,  "Master  of  the  World."  Pro- 
duction will  start  Sept.  7  here,  with 
William  Whitney  directing,  James  H. 
Nicholson  producing,  and  the  screen- 
play penned  by  Richard  Matheson. 


UA  Promotion  Meets 
Take  Place  on  Coast 

Roger  H.  Lewis,  United  Artists 
vice-president  in  charge  of  advertising, 
publicity  and  exploitation,  Burt 
Sloane,  UA  publicity  manager,  and 
David  Chasman,  UA  advertising  man- 
ager, left  here  for  Hollywood  yester- 
day for  a  series  of  top-level  promotion 
conferences  with  UA  producers  and 
West  Coast  executives. 

The  conferences  will  develop  mer- 
chandising campaigns  on  all  current 
and  forthcoming  product  set  for  re- 
lease this  year.  The  UA  executives  re- 
turn to  the  home  office  on  the  week- 
end. 


'Horsemen'  Will  Start 
In  Fall;  Ford  to  Star 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  13.  -  "The 
Four  Horsemen  of  the  Apocalypse" 
has  been  given  a  definite  starting  date 
for  the  autumn,  it  has  been  disclosed 
by  Sol  C.  Siegel,  studio  head,  who 
stated  that  Glenn  Ford  will  star  in  the 
Blasco  Ibanez  story,  which  will  be 
brought  to  the  screen  as  one  of  the 
company's  most  important  films. 

The  Julian  Blaustein  production 
will  be  directed  by  Vincente  Minnelli. 


Three  'Dondi9  Tie-Ins 

Allied  Artists  has  set  a  three-way 
promotional  tie-in  on  the  forthcoming 
Albert  Zugsmith  production  of 
"Dondi."  The  film,  which  is  based  on 
the  nationally  syndicated  comic  strip 
of  the  same  name,  will  benefit  from 
cooperative  action  on  the  part  of  the 
Chicago  Tribune— N.  Y.  Daily  News 
Syndicate  which  ran  a  national  promo- 
tion to  find  a  boy  to  play  the  title 
role;  Macy's  department  stores;  the 
Dell  Publishing  Company,  and  toy 
and  apparel  manufacturers. 

'Bellboy'  Starts  Big 

Jerry  Lewis'  "The  Bellboy"  is  off  to 
a  big  box-office  start  with  reports  from 
first  situations  placing  the  Paramount 
release  well  ahead  of  previous  Lewis 
comedies.  It  did  $206,162,  first  five 
days,  20  theatres,  greater  Los  Angeles; 
$10,262,  first  three  days,  Utah  and  Ro- 
mantic Motor  Theatres,  Salt  Lake 
City;  $9,979,  first  three  days,  Para- 
mount, Buffalo;  $7,394,  first  three 
days,  Paramount,  Rochester;  and 
$7,072,  first  three  days,  Tampa  Thea- 
tre, Tampa. 

S.  F.  Likes  'Strangers9 

"Strangers  When  We  Meet,"  Byrna- 
Quinn  production  for  Columbia  Pic- 
tures, grossed  $16,000  in  its  second 
week  at  the  St.  Francis  Theatre  in  San 
Francisco,  it  is  reported  by  Columbia, 
which  pointed  out  that  the  second 
week's  gross  was  $3,000  greater  than 
the  first  week's  take. 


Landau,  Ungei 


{Continued  from  page  1 ) 

share  of  National  Theatres  stock  fcl 
every  share  of  NTA  stock. 

Landau  and  Unger  were  reported  ; 
the  time  to  have  exchanged  approx 
mately  100,000  shares  of  NTA  stoo 
for  the  debentures  and  warrants. 

After  consummation  of  the  agree 
ment  National  Theatres  changed  ii 
name  to  National  Theatres  and  Tele! 


vision. 


NTA's  principal  assets  include  th 
television  rights  to  a  large  library  c 
films,  including  the  pre- 1949  Fox  pi(» 
tures,  and  ownership  of  radio  and  telei 
vision  station  WNTA  in  New  York. 

Terms  of  the  reported  offer  by  Lar 
dau  and  Unger  to  buy  back  control  c 
NTA  were  not  stated  but  it  was  est! 
mated  that  the  deal  would  involv 
$30,000,000. 


MPPC  Mails  $546,100 
To  22  Beneficiaries 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  13.-Checl 
totaling  $546,100  were  mailed  todal 
by  the  Motion  Picture  Permaneii 
Charities  in  its  regular  mid-year  dis: 
bursement  of  funds  to  beneficiaries  I 
the  film  industry  organization. 

The  largest  beneficiaries  of  the  2 
agencies  served  by  MPPC  are  the  coir; 
munity  chests  of  Los  Angeles,  Gler 
dale,  Burbank  and  Santa  Monic; 
which  received  $357,505,  and  Re> 
Cross  chapters  of  same  areas,  whici 
received  $99,486. 

Under  the  leadership  of  campaig 
chairman  Sidney  P.  Solow,  MPP( 
raised  in  the  past  year  $1,148,82 
from  23,673  film  industry  workers. 

'Pollyanna9  Drive  Set 

A  nation-wide  "Pollyanna"  mei 
chandising  campaign,  featuring  th 
fashions  inspired  by  Walt  Disney' 
"Pollyanna,"  is  being  launched  by  ke 
department  stores  in  major  market 
throughout  the  country.  In  many  in 
stances,  these  stores  are  planning  spe 
cial  "back-to-school"  Pollyanna  fashioi 
shows,  in  addition  to  setting  up  spe 
cial  sections  within  the  children's  wea 
departments  featuring  the  "Polly 
anna"  styles.  Special  window  am 
counter  displays  will  be  an  added  plu 
to  the  campaign. 

'Bike  Month9  Aided 

The  Bicycle  Institute  of  Americi 
has  recently  concluded  a  successfu 
promotion  for  its  American  BiU 
Month,  centering  around  Alan  Lad3 
who  co-stars  with  Sidney  Poitier  ii 
Hall  Bartlett's  "All  the  Young  Men,' 
a  Columbia  Pictures  release.  Ladd,  a; 
chairman  of  American  Bike  Month 
and  "All  the  Young  Men,"  were  spot 
lighted  in  all  promotion  and  exploita 
tion  activities  carried  out  in  behalf  o 
the  extensive  campaign. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bureau 
Yucca-Vine  Building,  Samuel  D  Berns  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bureau,  4 
Bear  St.  Leicester  Square,  W  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motion: 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3100.: 
Cable  address:  Quigpubco  New  York  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagher,! 
Vice-President;  Leo  J.  Brady,  Secretary  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  year 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  second 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $.2  foreign    Single  copies,  10c. 


Lost  World9  Finds  Crowds  of  Fans  at  N.Y.  Bow 


'in  Allen's  "The  Lost  World"  roared  into  New  York  yes- 
iay  and  was  greeted  with  tumultuous  welcome  by  thou- 
ds  of  youngsters  who  lined  up  hours  before  doors  opened 
the  Warner  Theatre.  Three  busloads  of  Police  Athletic 
igue  youngsters  led  a  procession  down  Broadway  to  the 
nt. 


id  Hedison  (left)  another  of  the  stars  of  "World"  helps  a  special  police- 
(right)  and  a  PAL  representative  hand  out  free  copies  of  the  special 
st  World"  comic  book  version  to  the  waiting  youngsters. 


10  full  days  of  national  exploitation  by  the  stars  of  the  attraction  and 
producer-director  Irwin  Allen  paid  off  in  20th's  most  sensational  open- 
ing day  in  New  York  since  "The  Young  Lions."  Here,  Allen  and  Claude 
Rains,  one  of  the  stars  of  "World"  pose  before  a  special  preview  held 
in  New  York. 


David  Hedison  (center)  shows  one  of  the  "Dinosaurs"  in  the  picture  to 
some  of  the  PAL  youngsters  before  the  show  started,  as  Lieut.  Robert  P. 
McManus  (right)  Director  of  Youth  Programs  for  the  PAL  looks  on. 


|  Rosen  (left)  vice-president  of  the  Stanley-Warner  Corp. 
I  Abe  Dickstein  (right)  20th-Fox  New  York  Branch  man- 
I  chat  with  the  special  policeman  on  hand  to  keep  the 
lings  in  line. 


Lines  reached  around  the  block  more  than  two  hours  before  the  attraction  opened  yester- 
day, at  the  Warner  Theatre.  Clowns  and  bands  greeted  the  bow  and  sustained  applause 
nearly  stopped  the  picture  several  times  in  its  first  performance.  The  Irwin  Allen  produc- 
tion is  in  CinemaScope  and  DeLuxe  Color. 


Television  Jo  day 


Motion  Picture  Daily 


Thursday,  July  14,  196 


WB  Sells  110 

( Continued  from  page  1 ) 
$10,000,000  to  be  divided  between 
the  two,  it  is  estimated. 

Earlier  this  week  it  was  reported 
from  Toronto  that  Creative  had  de- 
posited $1,000,000  with  Warners  to 
be  returnable  if  no  agreement  had 
been  reached. 

While  Warners  is  the  first  of  the 
majors  to  make  a  large  deal  to  sell 
its  post-1948s  to  TV,  the  newer  films 
have  been  available  to  stations  for  a 
long  time  in  some  quantity.  Estimates 
are  that  there  are  over  1,500  post- 
'48s  now  on  the  market,  including  a 
few  each  from  Warners,  RKO,  and 
Universal  as  well  as  top  pictures  made 
by  independent  producers  and  distrib- 
uted by  United  Artists.  The  latter  in- 
clude such  films  as  "Summertime," 
"High  Noon,"  and  "Act  of  Love." 

In  making  the  sale  Warners  still 
retains  some  140  films  made  after 
1948  in  its  library. 

Business  Abroad  Up 
45.2%  for  CBS  Films 

International  business  of  CBS  Films, 
Inc.,  during  the  first  five  months  of 
1960  increased  by  45.2  per  cent  over 
the  same  period  of  1959,  it  was  an- 
nounced by  Ralph  M.  Baruch,  direc- 
tor of  international  sales. 

Intensified  sales  efforts,  he  said,  re- 
sulted in  CBS  Films'  business  on  the 
European  continent  rising  by  455  per 
cent,  jumping  159  per  cent  in  Japan, 
56.9  per  cent  in  Australia,  50.9  per 
cent  in  Canada,  44.6  per  cent  in  Latin 
America,  and  15.2  per  cent  in  the 
United  Kingdom. 

Baruch  said  he  expected  CBS  Films 
to  maintain  this  increase  of  interna- 
tional business  during  the  rest  of  the 
year  because  of  new  stations  opening 
in  Australia,  the  new  quota  in  Japan, 
and  the  fact  that  additional  Canadian 
stations  will  soon  be  going  on  the  air. 
To  handle  increased  business,  the  com- 
pany has  expanded  its  staffs. 

'Look'  Commercials 
By  Coastal  Film  Service 

The  16  Look  commercials  now  be- 
ing shown  on  the  Democratic  Con- 
vention NBC-TV  broadcasts  and  those 
to  be  used  on  the  Republican  Conven- 
tion on  the  same  network  were  made 
jointly  by  Coastal  Film  Service  and 
W.C.D.  Lou  LeMont,  expert  camera- 
man for  Coastal  working  with  an  ani- 
mation camera  was  able  to  pin  point 
a  single  person  with  exact  precision 
from  a  photograph  of  50  people.  With 
special  optical  effects  these  photo- 
graphs were  made  to  appear  like  mo- 
tion pictures.  The  Look  commercials 
were  produced  under  the  direction  of 
Tom  Dunphy. 


POUND  RIDGE 

EXECUTIVE'S  SMAIX  ESTATE 
Commuter's  dream.  Country  privacy.  Gracious 
mod  Colonial  Ranch.  7  acres  overlking  breath- 
less view.  Liy  rm.  fam  din  rm  w/fplce.  3 
bedrms.  2  Hollywood  bths,  electric  ktchn.  Cut 
stone  front,  slate  roof,  2-car  gar.  Private 
swimming  pond.  Sacrif  at  $55,000.  Open  house 
Sat  &  Sun  1-5  PM.  Gargagliano,  Rte  124  or 
call  for  directions. 

MAE  ALTMAN  Sole  A«t 
MO  4-4044  or  MO  8-3537 


REVIEW: 

All  the  Fine  Young  Cannibals 

MGM — CinemaScope 

a  fine  production  job,  excellent  performances  and  an  interesting  if  some- 
what obscure  story  about  the  confusions  of  youth  should  produce  strong 
box  office  results  for  this  Avon  production.  Its  commercial  assets  are 
'topped  by  Robert  Wagner  and  Natalie  Wood  who  give  top  quality  to 
the  lead  roles,  a  bit  by  Pearl  Bailey  which  will  delight  her  admirers,  and 
a  slick  production  job  by  the  durable  Pandro  Berman. 

The  story  contrasts  the  adolescence  and  loves  of  Wagner  and  Miss 
Wood,  children  of  grinding  poverty  in  a  Texas  back  country  community, 
with  those  of  Susan  Kohner  and  George  Hamilton,  son  and  daughter  of 
a  wealthy  Dallas  oilman.  Wagner,  son  of  a  hell-roaring  minister,  is  in 
love  with  Miss  Wood,  eldest  daughter  of  a  stern  and  inflexible  farmer. 
T"he  boy's  only  joy  lies  in  playing  the  trumpet  with  friends  he  has  made 
in  a  nearby  Negro  community.  He  gets  Miss  Wood  with  child  and  she, 
in  terror  of  living  a  life  of  squalor  and  poverty,  runs  away. 

On  a  train  bound  for  New  York  she  meets  Hamilton,  on  his  way  back 
to  Yale,  marries  him  and  goes  with  him  to  New  Haven  to  bear  the  child 
he  thinks  is  his.  Miss  Kohner,  spoiled  and  bored,  runs  away  from  a  girl's 
academy  and  goes  to  New  Haven  to  be  with  her  brother  of  whom  she 
is  fiercely  jealous,  creating  tension  in  the  newlywed's  household.  Wagner, 
befriended  by  Pearl  Bailey,  famous  singer  who  has  abandoned  her  career 
to  mourn  a  lost  love,  goes  to  New  York  with  her  and  becomes  an  over- 
night sensation  on  the  nightclub  circuit. 

Emotions  are  further  intertwined  after  Miss  Wood  and  Wagner  meet 
in  New  York  and  he  marries  Miss  Kohner  out  of  revenge,  a  motive  which 
leads  to  a  loveless  marriage  and  an  attempt  at  suicide  by  his  bride.  Out 
of  it  all  comes  mature  love  to  each  of  the  married  couples  in  a  story  twist 
which  is  no  more  valid  than  the  preceding  confusions. 

The  story  is  carried  along  by  a  series  of  rapid  cuts  revealing  parallel 
character  developments  in  all  the  people  concerned,  a  cinematic  device 
used -with  great  effectiveness  albeit  in  an  obscure  cause.  The  restlessness, 
despair  and  longings  accompanying  the  transition  from  youth  to  maturity 
lare  well  depicted  but  for  the  most  part  left  unexplained  except  by  the 
tired  cliche  of  weak,  selfish  or  imperceptive  parental  influence. 

The  photography,  in  Metrocolor,  is  technically  superb. 
Running  time,  112  minutes.  Release  date,  August. 

James  D.  Ivebs 


Record  First  6  Months 
Reported  by  WNBC-TV 

The  first  six  months  of  1960  repre- 
sented the  most  successful  half-year 
in  WNBC-TV's  history,  according  to 
NBC  vice-president  William  N. 
Davidson,  general  manager  for 
WNBC-TV  and  WNBC.  July  sales  are 
breaking  station  billing  records  for  the 
34th  consecutive  month,  and  Channel 
4's  sales  for  the  half-year  climbed  12.3 
per  cent  over  the  like  period  in  1959, 
he  said. 

Among  the  new  clients  advertising 
on  WNBC-TV  in  the  first  half  of  1960 
were  the  Manufacturers  Trust  Co., 
Pepsi-Cola,  Chemical  Bank-New  York 
Trust  Co.,  Coca-Cola,  Dodge  Dealers, 
Howard  Johnson,  Yuban  Instant  Cof- 
fee, Schweppes,  Jomar  Instant  Coffee, 
Holiday  Car  Wax,  Tidewater  Oil,  and 
Golden  Encyclopedia. 


IFIDA  Pledges  Fight 

(Continued  from  page  1) 

exhibition  of  Trans-Lux's  "The  Case 
of  Dr.  Laurent"  and  Times  Film's 
"Naked  Amazon,"  two  other  films, 
for  which  Atlanta  has  refused  to 
grant  licenses.  These  two  pictures  re- 
ceived Production  Code  Seals. 


'Portrait'  Booked  Here 

Universal-International's  "Portrait  in 
Black"  will  have  its  New  York  pre- 
miere at  the  RKO  Palace  Theatre  and 
the  Trans-Lux  85th  Street  Theatre  on 
July  27,  it  was  disclosed  yesterday  by 
Henry  H.  "Hi"  Martin,  Universal  vice- 
president  and  general  manager. 


'Witness'  Series  Debuts 
In  Sept.  on  CBS-TV 

"The  Witness,"  a  new,  hour-long 
dramatic  series  in  which  the  most 
notorious  rogues  of  the  past  and  pres- 
ent will  be  investigated  by  a  "com- 
mittee of  inquiry,"  will  premiere 
Thursday,  Sept.  29,  from  7:30-8:30 
P.M.  on  the  CBS  television  network. 
It  will  be  sponsored  on  alternate  week 
half-hours  by  R.  J.  Reynolds  Tobacco 
Co.,  Helene  Curtis,  Esquire  boot  pol- 
ish, and  Shick,  Inc.  David  Susskind 
is  executive  producer  for  Talent  As- 
sociates Ltd. 

Some  of  the  historical  figures  under 
consideration  for  the  series  are  "Boss" 
Tweed,  Leon  Trotsky,  John  Dillinger, 
Billy  the  Kid  and  Serge  Rubenstein. 
Jacqueline  Babbin  and  Murray  Suss- 
kind will  alternate  as  producer  of 
"The  Witness." 


Creative  Stocfe 

( Continued  from  page  1 ) 
taken  over,  it  was  known  as  Unite  ; 
Telefilms,  Ltd.,  and  last  Dec.  23,  tf 
company  changed  its  name  to  Creativ 

General  nature  of  business  actual1} 
transacted  by  the  company  is  exploit;  f 
tion  through  the  medium  of  TV  an! 
otherwise  a  library  of  motion  pictuij 
films  and  cartoons.  It  also  has  a  reeorj 
subsidiary,  headed  by  Morton  Crafl 
known  as  United  Telefilm  Record  > 
Inc.,  incorporated  under  the  laws  cl 
the  state  of  Delaware.  It  also  plans  ll 
act  as  a  talent  agency. 

Authorized  capital  of  the  compami 
consists  of  five  million  common  share! 
without  par  value,  of  which  1,003,25,' 
are  issued  and  outstanding  as  full' 
paid.  The  company  has  yet  to  pay 
dividend. 

Heavy  Sale  in  February 

In  February  of  this  year,  the  comi 
pany  sold  $10  million  principal 
amount  of  convertible  debentures  pni 
vately.  It  granted  an  option  on  am 
other  $5  million  subject  to  share) 
holder  approval.  This  was  taken  up,  i! 
is  believed,  by  Louis  Chesler  and 
limited  group  of  investors. 

The  company  is  controlled  by  Ches 
ler,  although  his  name  doesn't  appea 
on  the  board  of  directors.  Chesleil 
originally  from  Toronto,  now  lives  ill 
New  York. 

In  1957  it  purchased  a  large  num 
ber  of  motion  pictures  and  cartoons  o 
Warner  Brothers  for  a  total  considi 
eration  of  $450,000  cash,  and  also  pur ! 
chased  the  "Popeye"  cartoons. 

David  B.  Stillman,  of  New  York; 
was  recently  elected  president  of  th«j 
company,  indicating  an  American  subi 
sidiary  in  the  near  future.  He  sue; 
ceeds  Garfield  P.  Cass,  of  Toronto,  j 

A  vice-president  will  be  electee 
after  the  shareholders  meeting  late  ii 

July- 

Abraham  Cass  Heads  Sales 

Director  of  sales  for  Creative  | 
Abraham  B.  Cass;  comptroller,  Ed 
ward  D.  Wright,  and  secretary,  Jame: 
Rawlins,  Jr.  (Tex)  McCrary  of  Nev!1 
York,  well  known  public  relation! 
counsel,  is  on  the  board,  as  are  A.  C 
Cowan,  an  insurance  executive  of  To 
ronto,  and  Garfield  Cass,  general  man- 
ager. Also  on  the  board  is  Gregsoi 
Bautzer,  well  known  Hollywood  at 
torney. 

The  company  is  also  to  back  th( 
Broadway  musical  of  "Gone  With  the 
Wind"  in  an  agreement  with  Davie 
O.  Selznick.  It  will  advance  the  cosi 
of  the  production  and  exploitation 
with  loans  not  to  exceed  $1,250,000 
with  $500,000  already  advanced  for  \ 
40  per  cent  interest. 


Columbia  Post  to  Lewis 

William  Lewis,  who  during  the  pas 
few  years  has  been  handling  specia 
exploitation  assignments  for  Columbi; 
Pictures,  has  been  named  Southwes 
division  exploitation  manager  by  Rob 
ert  S.  Ferguson,  Columbia  national  di 
rector  of  advertising,  publicity  anc 
exploitation.  Lewis  will  continue  t<| 
handle  special  assignments. 


ursday,  July  14,  1960 


Motion  Picture  Daily 


5 


Industry Heads  Join  in  Mourning Buddy Adler 


jsenfield  to  Europe 
)t  Promotion  Talks 

Jonas  Rosenfield,  Jr.,  Columbia  Pic- 
res  executive  in  charge  of  advertis- 
'  and  publicity,  will  leave  here  for 
mdon  on  Friday  for  important  con- 
•ences  with  Columbia's  promotion 
d  sales  executives  in  England  and 
>m  the  Continent.  Primary  purpose 
the  trip  is  to  deliver  a  special 
esentation  outlining  the  world-wide 
omotional  plans  for  three  forth.com- 
y  releases,  William  Goetz'  "Song 
ithout  End,"  George  Sidney  Inter- 
tional-Posa  Films  Internacional's 
epe,"  and  Carl  Foreman's  "The 
ins  of  Navarone." 

Will  Meet  Frankovich 

Rosenfield's  presentation  will  in- 
tde  color  footage  of  the  three  films 
railers,  teasers  and  featurettes— color 
ties,  tapes,  records,  ad  campaigns 
d  other  advance  promotional  mate- 
1.  While  in  London,  Rosenfield  will 
net  with  M.  J.  Frankovich,  chairman 
i  the  board  of  Columbia  Pictures, 
of  Great  Britain  and  Ireland, 
i  vice-president  of  Columbia  Pic- 
es Corp.  and  with  Columbia's  af- 
iated  independent  producers  based 
::re  to  discuss  the  merchandising  of 
pir  forthcoming  production. 


rometco  Earnings 

( Continued  from  page  1 ) 
[  the  corresponding  period  of  $200,- 
J,  or  a  percentage  increase  of  44.5 
cent. 

learnings  per  share,  including  addi- 
bal  stock  issued  in  April,  1960, 
ounted  to  29  cents  for  the  1960  12- 
isk  period  against  22  cents  based  on 
■  smaller  number  of  shares  for  the 
livalent  1959  period. 
3ross  revenues  in  the  1960  12-week 
iod  were  $3,108,003,  or  30.6  per 
it  above  the  $2,380,111  of  revenues 
the  1959  12-week  period. 
The  24-week  figures  also  showed 
>stantial  gains.  Gross  revenue  for 
I  24  weeks  ended  June  18,  1960, 
|>  $5,526,953,  against  gross  revenue 
i  he  same  period  in  1959  of  $4,740,- 
||.  Earnings  per  share  in  the  24- 
isk  period  of  1960  were  51  cents, 
jereas  the  company  reported  that  in 
\  24-week  period  of  1959,  based  on 
nailer  number  of  shares,  they  were 
;  cents  per  share. 

[Earnings  of  the  Seaquarium  were 
dluded  in  the  company's  figures  only 
m  April  1,  1960. 



beatre  in  Richmond 

( Continued  from  page  1 ) 
i    will  close  the  building  on  July 
and  re-open  it  July  20  as  a  first- 
l!  theatre.  The  National  for  many 
'!  rs  had  stage  shows  as  well  as 

lis. 

"he  theatre  seats  approximately  1,- 
>  i  persons.  The  building,  which  also 
I  some  offices,  fronts  128  feet  on 
|iad  street  and  extends  back  136 
It.  About  16  years  ago,  the  Wilmer 
i^incent  chain  sold  the  National  and 
|  rest  of  its  theatres  to  Fabian  Tile- 
rs. The  recent  sale  leaves  Fabian 
sjh  only  two  theatres  in  Richmond 
\  he  Colonial  and  the  Lee. 


(Continued  from  page  1 ) 
Boscowitz,  Sidney  Buchman,  George 
Burns,  Jack  Codd,  Gary  Cooper,  Pat 
DeCicco,  Charles  Einfeld,  Charles 
Feldman,  Y.  Frank  Freeman,  Clark 
Gable,  Adam  Gimble,  Robert  Gold- 
stein, Samuel  Goldwyn,  Arnold  Grant, 
Oscar  Hammerstein,  II,  William  Ran- 
dolph Hearst,  Jr.,  Donald  Henderson, 
Henry  Gittleson,  B.  B.  Kahane,  Jack 
Karp,  Otto  Koegel,  Joe  Mankiewicz, 
Edward  Mannix,  Dean  Martin,  David 
May,  Tom  May,  Frank  McCarthy,  Wil- 
liam Michaels,  Joseph  Moskowitz,  Glen 
Norris,  Milton  Pickman,  Sam  Popp, 
Tom  Pryor,  Richard  Rodgers,  Sid  Ro- 
gell,  Joseph  Schenck,  Abe  Schneider, 
David  O.  Selznick,  Sol  C.  Siegel,  Mur- 
ray Silverstone,  Frank  Sinatra,  Jules 
Stein,  Joe  Vogel,  Hal  Wallis,  Lou 
Wasserman,  Lawrence  Weingarten, 
William  Wilkerson  and  Darryl  Zanuck. 

In  respect  to  Adler's  memory,  Fox 
will  close  the  studio  at  noon  tomorrow. 

Company  Heads  to  Attend 

A  group  of  executives  from  the 
home  office  are  here  to  attend  the 
services,  including  Spyros  P.  Skouras, 
W.  C.  Michel,  Joseph  Moskowitz,  and 
Murray  Silverstone. 

Meanwhile  expressions  of  high  trib- 
ute to  Adler  were  made  by  leading 
industry  executives  both  here  and  in 
New  York.  A  few  of  them  follow: 

Spyros  P.  Skouras:,  president,  20th- 
Fox: 

"The  tragic  death  of  Buddy  Adler 
comes  as  a  severe  loss  to  his  studio, 
his  associates  and  to  all  who  knew 
him.  To  me,  personally,  his  passing 
is  a  bereavement  that  is  almost  be- 
yond words  to  express. 

"For  this  warm,  wonderful  man  was 
far  more  to  me  than  just  the  valued 
production  head  of  our  company.  He 
was  a  close  and  trusted  friend,  whose 
igoing  has  left  a  void  in  my  heart 
even  greater  than  that  suffered  by  our 
company.  His  unfailing,  indomitable 
courage  and  especially  the  heroism  of 
his  recent  dramatic  fight  is  something 
I  will  always  remember. 

"Even  before  coming  to  20th  Cen- 
tury-Fox, Buddy  Adler's  achievements 
in  making  notable  motion  pictures 
had  won  him  unqualified  respect 
throughout  the  industry. 

Proposed  by  Zanuck 

"His  accomplishments  at  our  studio 
steadily  enhanced  his  renown.  Only 
two  years  after  Buddy  joined  our  pro- 
duction staff,  our  mutual  friend  and 
colleague,  studio  head  Darryl  F. 
Zanuck,  deciding  to  enter  independent 
motion  picture  making,  proposed  him 
as  his  successor. 

"This  met  with  my  wholehearted 
approval. 

"In  the  four  years  that  Buddy  Adler 
presided  over  production,  our  com- 
pany was  awarded  a  record  number  of 
honors.  Under  his  personal  banner, 
such  outstanding  productions  as  "Love 
Is  A  Many-Splendored  Thing,"  "Anas- 
tasia,"  "Heaven  Knows,  Mr.  Allison," 
and  "South  Pacific"  took  their  place 
in  this  industry's  Hall  of  Fame. 

"His  efforts  in  developing  new  stars 


and  in  guiding  established  ones  to 
even  greater  glory  have  been  unparal- 
leled in  our  business. 

"Yes,  this  industry  has  lost  a  rare 
leader,  and  I  have  lost  a  dear,  dear 
associate  and  friend.  To  his  widow, 
beloved  Anita,  so  steadfast  and  loyal, 
and  to  their  children  Melanie  and 
Anthony,  go  condolences  above  our 
power  to  say.  We  know  how  much 
has  been  lost  this  day." 

S.  Charles  Einfeld,  20th-Fox  vice- 
president:  "Buddy  Adler  was  a  superb 
executive.  He  was  also  a  superior  hu- 
man being,  a  good  friend  to  many. 
I  count  myself  fortunate  that  I  was 
among  those  privileged  to  know  him 
for  many  years  and  to  work  with  him 
several  of  those  years. 

"He  leaves  an  enviable  record  as 
a  talented  maker  of  motion  pictures. 
Even  more  important  he  leaves  be- 
hind him  as  enviable  record  as  a 
father,  a  husband,  a  faithful  friend. 

"Buddy  Adler  will  be  missed." 

Joseph  Moskowitz,  20th-Fox  vice- 
president:  "I  am  shocked  and  deeply 
saddened  at  Buddy's  untimely  passing. 
He  was  a  wonderful  gentleman,  en- 
dowed with  great  courage  and  ability. 
Certainly  we  all  will  miss  him  very 
much." 

William  C.  Michel,  20th-Fox  execu- 
tive vice-president:  "With  the  death 
of  Buddy  Adler,  the  executive  and 
creative  talents  of  a  rare  man  pass 
from  the  motion  picture  scene. 

"We  who  were  privileged  to  observe 
his  unique  accomplishments  at  close 
hand  will  most  keenly  feel  his  loss. 

"The  heritage  of  integrity  and 
achievement  that  Buddy  Adler  leaves 
behind  is  itself  the  highest  testimonial 
to  a  fine  man." 

Murray  Silverstone,  20th-Fox  Int'l. 
president:  "Buddy  Adler  was  a  man 
of  world  vision;  patient,  cultured, 
courteous,  easily  approachable.  A  man 
ready  to  listen  to  the  other  fellow's 
viewpoint  and,  when  debating  an 
opinion,  did  so  with  cordiality  and 
understanding,  so  that  even  if  your 
point  of  view  was  not  accepted,  you 
went  away  feeling  you  were  given 
utmost  consideration. 

"His  simplicity,  fairness  and  bril- 
liance were  a  combination  so  rare  in 
this  industry." 

C.  Glenn  Norris,  20th-Fox  general 
sales  manager:  "Buddy  Adler's  un- 
timely passing  fills  one  with  a  sense 
of  deep  personal  loss.  His  essential 
integrity  and  good  taste  were  manifest 
in  every  motion  picture  he  made  or 
supervised.  We  have  lost  a  leader  who 
especially  represented  in  the  finest 
light  not  only  his  own  company,  but 
our  entire  industry. 

"The  dimming  of  that  light  sad- 
dens us  all." 

A.  Schneider,  president  of  Columbia 
Pictures:  "The  passing  of  Buddy  Adler 
is  a  sad  and  personal  loss  to  all  of  us. 
A  good  and  warm  friend,  a  business 
associate  of  talent  and  integrity,  Bud- 


dy was  a  beloved  member  of  the 
Columbia  family  before  he  went  on 
to  even  greater  success  and  respon- 
sibility at  20th  Century-Fox.  The  in- 
dustry has  lost  a  fine  movie-maker, 
a  valued  leader,  and  a  fighter  in  its 
cause.  All  of  us  must  take  comfort 
in  the  knowledge  that  his  contribu- 
tions will  not  be  forgotten,  but  will 
serve  to  inspire  others  following  in 
his  path." 

Jack  L.  Warner,  Warner  Bros.'  pres- 
ident: "Motion  pictures  have  lost  an 
outstanding  leader,  and  I  with  many 
others  have  lost  a  valued  friend." 

Sol  C.  Siegel,  MGM  studio  head: 
"In  the  sudden  and  shocking  passing 
of  Buddy  Adler  I  have  lost  an  inspira- 
tional friend  and  valued  associate  of 
many  years,  and  Hollywood,  one  of 
its  finest  creative  minds.  He  will  be 
sorely  missed  by  the  motion  picture 
industry  to  which  he  devoted  his  tal- 
ents and  energies  without  stint  or 
thought  of  self,  and  particularly  by 
his  devoted  family  and  friends." 

Jack  Karp,  Paramount  studio  head: 
"The  death  of  Buddy  Adler  leaves  us 
not  only  with  a  deep  feeling  of  per- 
sonal loss  but  of  professional  concern 
as  well.  His  passing  leaves  a  gap  in 
the  creative  leadership  of  the  motion 
picture  industry  that  will  be  hard  to 
fill." 

Y.  Frank  Freeman,  Paramount  vice- 
president:  "Buddy  Adler's  passing  is 
a  loss  both  to  the  motion  picture  in- 
dustry to  which  he  has  made  many 
important  contributions,  and  to  all  of 
us  who  knew  him  warmly  as  a  friend." 

Darryl  F.  Zanuck:  "Buddy  Adler 
was  a  real  leader  in  every  sense  and 
his  passing  leaves  the  entire  motion 
picture  industry,  his  company  and  col- 
leagues in  debt  to  his  memory.  He  was 
dynamic  both  in  person  and  person- 
ality. It  is  tribute  to  his  courage  and 
determination  and  to  his  indominitable 
spirit  and  creative  ability  that  20th 
Century-Fox,  because  of  the  unstint- 
ing exertion  of  these  leadership  quali- 
ties, has  been  able  to  meet  the  chal- 
lenges of  competition  that  the  motion 
picture  industry  has  had  to  contend 
with  these  past  several  years.  These 
qualities  and  his  friendship,  geniality 
and  understanding  mark  him  as  a  man 
who  will  be  greatly  missed  by  all  who 
knew  him." 


Powers  in  Fox  Post 
As  Seattle  Manager 

Mike  Powers,  eastern  Washington 
salesman  for  20th  Century-Fox  for  the 
past  nine  years,  has  taken  over  the 
post  of  Seattle  branch  manager  of  the 
firm.  He  succeeds  Mark  Sheridan, 
who  has  been  transferred  to  Denver, 
Colorado,  replacing  Rev  Kniffin  who 
has  been  moved  to  San  Francisco, 
where  the  bay  area  branch  manager, 
Jack  Erickson,  has  retired. 


1961  EDITIONS 

NOW  IN  PREPARATION 

MOTION  PICTURE  ALMANAC 

TELEVISION  ALMANAC 


^^^^  I  *mf  of  the  Motion  Picture  and 
Television  Industries  —  of  their  structure  and 
performance,  of  companies  and  organizations, 


both  volumes  contain  biographical  sections  for 
these  inter-related  industries.  Thus  these  com- 
panion volumes  are  working  tools  for  the  whole 
business  world  of  the  screen. 

QUIGLEY  PUBLICATIONS 

1270  Sixth  Avenue,  New  York  20,  N.  Y. 
Yucca-Vine  Building,  Hollywood  28,  Calif. 


of  products  and  services  —  and  of  people,  for 


MOTION  PICTURE 

DAILY 


L.  88,  NO.  10 


NEW  YORK,  U.S.A.,  FRIDAY,  JULY  15,  1960 


TEN  CENTS 


pkn  Is  Spokesman 

l!onn.  Pay -TV 
i)pponentsFile 
Protest  at  FCC 

■  k  Pre-Hearing  Talk  on 
xonevision  Application 

From  THE  DAILY  Bureau 

WASHINGTON,  July  14.-Formal 
!;iand  has  been  made  that  the  Fed- 
It  Communications  Commission  re- 
Ire  a  full  evidentiary  hearing  before 
;  ng  other  action  in  regard  to  Hart- 

II  Phonevision's  application  to  con- 
t    a    pay-TV    experiment  over 

'ICT,  Hartford,  Conn.  Attorney 
ircus  Cohn,  representing  the  Joint 
Inmittee  Against  Toll-TV  and  the 
hnecticut  Committee  Against  Pay- 
I,  made  the  request. 
!  he  anti-pay- TV  filing  takes  issue 

III  some  of  the  points  made  in  re- 
[3  to  the  Hartford  Phonevision  ap- 
I  ation.  The  pay-TV  proponents  had 
e  nested  that  FCC  itself  hold  a  hear- 
I  on  the  question  of  pay-TV  rather 
In  first  having  proceedings  before 

( Continued  on  page  4 ) 

ate  Wage  Hearings 
heduled  on  Aug.  4-5 

I  ;epresentatives  of  the  motion  pic- 
|i  industry  as  well  as  spokesmen 
I  other  amusement  fields  will  have 
jiance  to  testify  in  Albany  on  Aug. 
ad  here  on  Aug.  5  during  public 
jj  rings  on  the  new  statewide  mini- 
|n  wage  standard  which  becomes 
Ijctive  Oct.  1. 

1  making  this  announcement  here 
( Continued  on  page  4 ) 


1500  in  Attendance 
I  Services  for  Adler 

From  THE  DAILY  Bureau 
OLLYWOOD,  July  14.  -  More 
i  1,500  key  industry  figures  and 
ids  attended  funeral  services  for 
I  dy  Adler  this  afternoon  at  Temple 
|el.  Tony  Martin  sang  "Love  Is  a 
|iy  Splendored  Thing"  and  "From 
le  to  Eternity."  George  Jessel  de- 
red  the  eulogy  in  behalf  of  the 
.rs  Club. 

iterment  at  Forest  Lawn  Cemetery 
private. 


Report  Post-'48s  on  TV 
Have  Reached  1,985 

Out  of  9,200  theatrical  feature  films 
available  for  television  showing  some 
1,985  are  post-1948  product,  according 
to  the  Broadcast  Information  Bureau 
here.  The  Bureau  publishes  a  "TV 
Feature  Film  Source  Book,"  the  fourth 
volume  of  which  has  just  been  issued. 

Some  45  film  distributors  control 
the  feature  films,  it  is  stated.  The  fig- 
ures presumably  do  not  include  the 
110  post-'48s  which  Warner  Bros,  li- 
censed to  Creative  Telefilm  &  Artists, 
Ltd.,  this  week. 

Mew  Release  Schedule 
Is  Readied  by  Hyman 

Edward  L.  Hyman,  vice-president 
of  American  Broadcasting  Paramount 
Theatres,  announced  yesterday  that 
his  new  release  schedule  covering  the 
releases  of  the  ten  major  distributors 
will  be  ready  for  circulation  early  in 
August. 

Hyman  has  completed  visits  to  all 
distributors  involved,  and  the  data  he 
has  gathered  is  being  compiled  and 
( Continued  on  page  4 ) 

Name  Preston  Columbia 
Studio  Publicity  Ass't. 


Reports  on  Trip  Abroad 

'Bigger,  Better'  Films 
On  Horizon:  Johnston 

Says  Increase  in  Co-Production,  Foreign 
Pictures  Will  Result  in  Greater  Output 

By  E.  H.  KAHN 

WASHINGTON,  July  14.— An  increase  in  co-production  and  in  foreign  pro- 
duction will  result  in  a  greater  total  output  of  "bigger  and  better  pictures," 
Eric  Johnston,  president  of  the  Motion  Picture  Ass'n.,  predicted  here  today. 
 :  " —     ^^^^^^^^^^^^  Forecasting 

National  Allied  Board 
To  Meet  August  5 


The  board  of  Allied  States  Ass'n. 
will  meet  in  Chicago  August  5  or  6 
to  act  on  the  resignation  of  Abram 
F.  Myers  as  chairman  and  general 
counsel  and  to  consider  recommenda- 
tions for  the  future  organization  of  the 
board  in  the  light  of  that  resignation. 

Al  Myrick,  president  of  Allied,  early 
this  month  said  that  Myers  had  told 
a  committee  appointed  to  confer  with 
(Continued  on  page  2) 


Eric  Johnston 


many  changes 
in  the  produc- 
tion and  distrib- 
ution of  films  in 
the  next  five 
years,  the  MPA 
head,  who  has 
just  returned  to 
this  country 
from  Europe, 
named  pay-TV 
as  one  of  the 
significant  in- 
fluences that 
studied. 


From  THE  DAILY  Bureau 
HOLLYWOOD,    July    14.  ■ 


Joel 

Preston  has  been  appointed  Columbia 
Pictures'  assistant  studio  publicity 
manager,  it  was  announced  today  by 
John  C.  Flinn,  Columbia  studio  direc- 
tor of  advertising  and  publicity. 

The  appointment,  which  is  effective 
immediately,  will  have  Preston  work- 
( Continued  on  page  4 ) 


Jackter  Takes  to  Road 
On  'Gulliver'  Bookings 

Rube  Jackter,  Columbia  Pictures 
vice-president  and  general  sales  man- 
ager, announced  yesterday  that  he 
will  take  to  the  road  at  the  end  of 
this  month  to  personally  line  up  the 
country's  top  showcases  for  the  com- 
pany's Christmas  release,  Charles  H. 
(Continued  on  page  2) 


should  be  carefully 

Johnston  cited  some  interesting  ex- 
periments in  pay-TV  now  going  on. 
He  noted,  however,  that  he  had  not 
indicated  any  belief  that  pay-TV  is 
inevitable  or  that  it  is  necessarily  the 
appropriate  direction  in  which  the  in- 
dustry should  go. 

Saying  the  wired  pay-TV  experi- 


ment in  Etobicoke,  Ont.,  is 

(Continued  on  page  3) 


Report  on  the  Outlook  for  New  Films 
Sent  to  Key  Newspapers  by  MP  A  A 

A  report  on  the  outlook  for  upcoming  films  in  the  third  quarter  of  1960  was 
released  yesterday  by  the  MPAA  advertising  and  publicity  directors  committee 
to  key  newspapers  throughout  the  country. 
The  report  is  being  planted  by  the 


exploitation  field  committee,  which 
successfully  served  the  Academy 
Awards  promotion  and  now  is  estab- 
lished on  a  permanent  basis. 

The  third  quarter  report  describes 
upcoming  films  "that  will  satisfy  the 
tastes  of  every  type  of  movie  fan." 
There  is  a  wide  selection  of  dramatic 
films,  many  comedies,  a  generous  se- 
lection of  family  films,  musicals  and 


even  a  number  of  big  spectacles,  the 
release  points  out. 

Each  story  was  accompanied  by  a 
five-page  list  of  titles  and  credits  and 
a  selection  of  scene  stills  around  which 
any  newspaper  can  build  an  interest- 
ing feature  story.  The  Association 
plans  to  furnish  similar  stories  on  a 
regular  basis  to  the  daily  press 
throughout  the  year. 


Pittsburgh  Meets  Set 
On  Compo-Marcus  Plan 

Special  to  THE  DAILY 

PITTSBURGH,  July  14.  -  Zone 
managers  for  the  Compo-Marcus  prod- 
uct merchandising  plan  being  planned 
for  the  Pittsburgh  area  are  setting  up 
meetings  of  local  exhibitors  in  their 
zones  to  explain  the  operation  of  the 
plan  at  the  local  level,  Alec  Moss, 
Compo  co-ordinator,  reported  today 
following  a  meeting  of  zone  managers 
in  this  city. 

Harry  Hendel,  acting  for  the  cen- 
tral exhibitors'  committee,  has  been 
(Continued  on  page  2) 

TELEVISION  TODAY-page  4 


Motion  Picture  Daily 


Friday,  July  15,  19( ! 


PERSONAL 
MENTION 


A SCHNEIDER,  president  of  Co- 
•  lumbia  Pictures,  and  Leo  Jaffe, 
first  vice-president  and  treasurer,  will 
leave  here  over  the  weekend  for  Hol- 
lywood. 

• 

Charles  Schlaifer,  president  of 
the  advertising  agency  bearing  his 
name,  has  returned  to  New  York  from 
the  Coast. 

• 

Arthur  Greenblatt,  Allied  Artists 
general  sales  manager,  was  in  Atlanta 
from  here. 

• 

Stanley  Markham,  for  many  years 
in  charge  of  special  service  activities 
in  the  M-G-M  publicity  department 
here,  is  recuperating  at  Mt.  Sinai  Hos- 
pital following  surgery. 

• 

Dimitri  Tiomkin,  composer-con- 
ductor, has  returned  to  Hollywood 
from  England  and  France. 

Mrs.  Carman  B.  Bunch,  head 
booker  for  the  U.S.  Naval  Base, 
Charleston,  S.  C,  and  her  assistant, 
Joan  Ann  Hanagriff,  have  returned 
there  from  a  booking  trip. 


Pittsburgh  Meets 

( Continued  from  page  1 ) 

meeting  with  branch  managers  to  line 
up  pictures  suitable  for  the  campaign. 
A  list  of  about  a  dozen  attractions 
scheduled  for  release  in  the  next  few 
months  has  been  compiled  from  which 
it  is  hoped  that  at  least  three  will  be 
available  to  the  central  committee  in 
time  to  inaugurate  the  campaign  next 
month. 

Six  zones  were  represented  at  the 
Pittsburgh  meeting.  Present  were 
Mike  Wellman,  Hickory  Drive-in, 
Sharon;  Leo  Mickey,  Penn  Theatre, 
New  Castle;  B.  F.  Moore,  West  Vir- 
ginia District  Manager  for  Stanley 
Warner  theatres;  C.  S.  Brown,  Temple 
Theatre,  Kane;  Joe  Bugala,  Manos 
Theatre  circuit,  Greensburg,  and  Joe 
Freeman,  State  Theatre,  Johnstown. 
Within  the  next  few  days  Moss  will 
visit  the  four  zone  chairmen  who  were 
unable  to  attend  the  Pittsburgh  meet- 
ing and  bring  them  up  to  date  on  de- 
velopments so  that  they  may  arrange 
exhibitor  meetings  in  their  zones. 

In.  addition  to  the  zone  managers, 
the  Pittsburgh  meeting  was  attended 
by  Frank  Lewis  of  Blatt  Brothers, 
chairman  of  the  Central  Exhibitors' 
Committee;  George  Stern,  Associated 
Theatres;  Harry  Hendel,  Allied  MPTO 
of  Western  Pennsylvania,  and  Moss. 


Allied  Board  Will  Meet  Aug.  5 

Shirley 


( Continued 

him  on  his  retirement  that  he  would 
definitely  leave  the  organization  this 
summer. 

The  statement  by  Myrick  said  that 
it  was  hoped  that  an  arrangement 
could  be  worked  out  under  which 
Myers  would  continue  on  a  consultant 
basis.  However,  it  is  understood  that 
Myers  contemplates  complete  retire- 
ment. 

The  name  of  Seymour  F.  Simon, 
Chicago  attorney  who  has  been  active 
in  the  industry  has  been  mentioned 
as  a  possible  successor  to  Myers  as 
general  counsel  for  the  national  ex- 
hibitor organization.  One  officer  of 
Allied,  however,  expressed  himself  as 
opposed  to  naming  any  successor  on 


from  page  1 ) 

the  ground  that  "it's  the  lawyers  who 
are  ruining  this  business."  He  made 
it  clear  that  he  was  not  referring  to 
Myers  who,  as  a  matter  of  fact,  at 
times  in  his  career  expressed  the  same 
sentiment. 

The  same  spokesman,  speaking  of 
Myers'  retirement  said,  "We  ought  to 
give  him  the  biggest  dinner  this  in- 
dustry ever  saw.  He  saved  the  inde- 
pendent exhibitor." 

Neither  Independent  Exhibitors  of 
New  England,  nor  Allied  of  Western 
Pennsylvania,  the  two  units  which  re- 
signed from  the  national  organization 
after  the  Miami  convention  last  year, 
have  indicated  there  would  be  any 
change  in  their  attitude. 


Big  Attendance  Seen 
For  'Idiot'  Premiere 

Motion  picture  exhibitors  will  be 
joined  by  political  and  society  leaders 
at  the  U.S.  premiere  of  the  Russian 
cultural  exchange  film  "The  Idiot"  at 
the  Normandie  Theatre  here  next 
Wednesday  night.  Twentieth  Century- 
Fox  is  distributing  the  film  in  the  U.S. 

From  exhibition:  Si  H.  Fabian, 
president  of  Stanley-Warner  Corp.; 
George  Skouras,  president  of  Magna 
Theatres;  Sol  A.  Schwartz,  president 
of  RKO  Theatres  and  Joseph  Sugar, 
of  Magna  Theatres. 

Also  accepting  for  the  formal  event 
are  Matthew  Fox,  president  of  Toll- 
vision;  Herman  Robbins,  president  of 
National  Screen  Service;  Benj.  Kal- 
menson,  vice-president  of  Warner 
Brothers;  Floyd  Odium,  former  head 
of  the  Atlas  Corp.;  Sam  Rosen,  vice- 
president  of  Stanley- Warner  Corp.; 
Wall  Streeter  Ira  Haupt;  showman 
Billy  Rose;  Glenn  Neville,  publisher 
of  the  New  York  Daily  Mirror;  Nick 
Schenck,  Charles  L.  Gould,  of  the 
Journal- American;  Broadway  director 
Guthrie  McClintic;  Dimitri  Mitropou- 
los;  Lincoln  Schuster,  president  of 
Simon  and  Schuster,  Inc.;  Mr.  and 
Mrs.  William  S.  Paley;  Mrs.  Ogden 
Reid;  Mrs.  Al  Lichtman  and  others. 

The  stars  of  the  Mosfilm  production, 
Yulia  Borisova,  Yuri  Yakovlev  and 
their  director,  Ivan  Pyriev,  will  attend 
the  opening  in  person. 

Twentieth's  "All  About  Eve"  will 
open  in  a  gala  USSR  premiere  next 
month  in  Moscow. 


Jackter  Takes  to  Road 

(Continued  from  page  1) 

Schneer's  "The  3  Worlds  of  Gulliver," 
in  SuperDynamation  and  color. 

Armed  with  a  print  of  the  film, 
Jackter  will  visit  key  areas  in  the  Mid- 
west, South  and  Southwest.  First  stop 
on  his  tentative  itinerary  is  Detroit 
on  July  25. 

Two  years  ago,  Jackter  conducted 
a  similar  tour  for  Schneer's  first  Dyna- 
mation  picture,  "The  7th  Voyage  of 
Sinbad,"  a  film  that  went  on  to 
become  Columbia's  most  successful 
Christmas  release  in  its  history.  At 
that  time,  Jackter  went  out  on  the 
road  without  a  print  of  the  film  to 
sell  a  new,  unproven  process,  and 
succeeded  in  booking  it  in  every  ma- 
jor market  in  the  country  at  prime 
Christmas  time. 

"This  time,"  Jackter  said,  "I  will 
be  selling  a  process  which  has  been 
proven  successful,  and  I've  got  the 
picture  with  me  to  back  up  my  claims. 
Everyone  who  has  viewed  'The  3 
Worlds  of  Gulliver'  is  confident  that 
it  will  far  surpass  'The  7th  Voyage 
of  Sinbad'." 

The  Columbia  sales  chief  said  that 
the  SuperDynamation  process  is  a 
vast  extension  of  Dynamation,  em- 
ploying all  live  actors  and  live  action. 
The  new  process  is  used  throughout 
the  film  to  show  Gulliver  in  his  en- 
counters with  the  Lilliputians  (the  Lit- 
tle People)  and  the  Brobdingnagians 
(the  Giants).  He  said  that  Columbia 
is  backing  the  film  with  a  blockbuster 
promotion  campaign. 


'Ice  Palace9  to  Alaska 

Warner  Brothers'  "Ice  Palace"  will 
open  simultaneously  in  Alaska  on  July 
20  at  the  Empress  Theatre,  Fairbanks, 
and  the  Fourth  Avenue  Theatre,  An- 
chorage, thus  officially  launching  a 
five-day  "Golden  Days  Celebration" 
commemorating  the  discovery  of  gold 
in  the  Tanana  district. 


Retained  for  'Hunter9 

HOLLYWOOD,  July  14.-Cleary- 
Strauss  &  Irwin  has  been  retained  by 
General  Time  Corp.  through  Batten, 
Barton,  Durstine  &  Osborn  and  P. 
Lorillard  Company  through  Lennen  & 
Newell  as  national  public  relations, 
publicity  and  promotion  representa- 
tives for  "The  Tab  Hunter  Show," 
which  debuts  in  September  over 
NBC-TV. 


Madeline  Narrates 
New  Trailer  for  Hospital 

Imparting  a  charm  and  informal  a) 
peal  not  customarily  found  in  aud 
ence  appeal  trailers  for  the  raising  |j 
funds,   Shirley   MacLaine  has  mat; 
this  year's  trailer  for  the  industry! 
Will  Rogers  Hospital.  Miss  MacLahj 
contributed  her  appearance  and  narr 
tion  of  the  trailer  as  a  service  to  til 
industry. 

A.  Montague,  president  of  Will  R 
gers,  reports  that  all  hospital  sceni 
pictured  in  the  trailer  are  actual  ym 
Rogers  Hospital  shots,  and  authenti  I 
ally  portray  the  friendly  character 
this  "most  extraordinary  hospital."  E1 
hibitors  showing  this  trailer  in  tbh 
year's  audience  collection  drive  wffl 
be  proud  to  have  their  patrons  s»' 
that  they  are  taking  part  in  such  i 
wonderful  movement,  he  added. 


Rogers  Hospital  Donor 
Will  Receive  Statuettes 

Special  to  THE  DAILY 

CLEVELAND,  July  14.-A  propos: 
that  a  Will  Rogers  statuette  inscribe! 
with  donors'  names  for  those  perso; 
contributing  $200  or  more  to  the  Wi 
Rogers  Research  Laboratory  Fur 
drive,  was  approved  unanimously 
a  meeting  of  branch  managers  ar. 
radio  and  TV  executives  of  the  Great 
Cleveland  area. 

The  idea  was  offered  by  Raymor 
Schmertz,  distributor  chairman,  wl 
also  proposed  that,  in  addition  to  tl 
usual  theatre  collection  policy,  a  sp! 
cial  gift  committee  be  appointed  I 
solicit  contributions  from  executiv* 
in  all  branches  of  the  entertainmei 
field.  The  area  goal  has  been  set  , 
$100,000. 

Memorials  Suggested 

It  was  also  suggested  that  consii 
eration  be  given  to  a  plan  where! 
theatres  would  conduct  memori 
contributions  in  honor  of  a  decease 
exhibitor  who  had  contributed  active, 
in  his  community.  Such  an  exhibit! 
would  have  his  name  inscribed  on  a 
honor  plaque  in  the  Will  Rogers  Ho 
pital  at  Saranac  Lake,  N.  Y.  It  W 
further  announced  that  audience  co 
lections  will  be  timed  to  top  pictui 
engagements  to  assure  maximui 
results. 


NEW  YORK  THEATRE: 

! —  RADIO  CITY  MUSIC  HALL — i 

Rockefeller  Center  •  Ci  6-4600 

"BELLS  ARE  RINGING." 

An  ARTHU.t  FREED  PRODUCTION  starring 

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lay,  July  15,  1960 


Motion  Picture  Daily 


3 


Jigger,  Better'  Talks  with  skouras         ABPC  Tradin9  Hgwes 

Abroad  Were  'Social'  Up  for  First  Quarter 


(Continued  from  page  L) 
cessful,"  he  commented  that  ex- 
ition  can  possibly  be  tied  into  wired 
-TV. 

le  added  that  perhaps  methods  of 
-TV  exhibition  in  theatres  could  be 
ised,  to  not  only  furnish  revenue 
alter  the  entire  status  of  theatres, 
i  problems  of  broadcast  pay-TV, 
eh  may  be  tested  in  Hartford, 
in.,  are  quite  different  from  the 
ibitor's  viewpoint,  and  should  be 
ched  closely,  he  declared. 

Currency  Blocking  Discussed 

i)ne  aspect  of  Johnston's  trip  in- 
led  a  discussion  of  the  removal  of 
nch  currency  blocking  restrictions, 
nston  is  "very  hopeful"  that  free 
vertibility  of  film  earnings  will 
le  to  pass  in  France  soon.  The 
ntry's  economy  soon  be  able  to 
rd  convertibility. 

hough  Johnston  did  not  visit  Italy 
this  trip,  he  indicated  he  hoped 
country,  too,  would  soon  institute 
convertibility  of  film  earnings, 
ccording  to  Johnston,  the  film  ex- 
Inge  with  Russia  is  progressing  in 
lighly  satisfactory"  manner.  U.  S. 
>s  sent  there  are  being  seen  by 
e  numbers  of  people  —  perhaps  50 

00  million  —  over  wide  areas.  The 
sians  are  showing  them  at  regular 
'-run  prices.  Payment  for  film  sales 
'been  prompt,  he  disclosed. 

Says  Russians  Are  Friendly 

Shnston  noted  that  the  Russians 
showing  their  best  product  at  all 
festivals,  that  they  entertain  lav- 
/  at  these  functions,  and  that  they 
nut  of  their  way  to  be  friendly  and 
Derative.  He  pointed  out  that  Rus- 
films  are  being  shown  all  over 
world,  most  often  on  a  low-cost 
s.  In  some  cases,  the  Russians  are 
langing  their  product  on  a  film-for- 
basis  with  the  product  of  studios 
le  less-developed  countries.  There 
theatres  in  many  countries  of  the 
'  world  that  show  only  Russian 
duct.  Since  they  are  usually  poorly 
;ided  (though  attendance  seems  to 
^mproving),  this  might  well  raise 
,  question  whether  these  theatres 
owned  or  controlled  by  Russia. 
)hnston  held  discussions  with  Ger- 
government  officials  on  the  Euro- 

1  common  market  and  its  impact 
■  U.  S.  film  exports.  "As  of  now," 
'stated,  "I'm  inclined  to  believe 
I  it  will  not  have  any  material  ef- 
J  on  imports  of  American  films." 
l  said  that  this  could  change,  of 
f'se,  since  foreign  industry  groups 
la  advance  proposals  to  impose 
ner  import  restrictions. 

>ees  Government  Aid  Lacking 

'is  conversations  with  foreign  of- 
:  Is  however,  led  Johnston  to  be- 
that  the  industry  there  is  not 
ling  government  backing  in  the 
l:er  of  adding  new  restrictions  to 
i;e  already  extant;  in  fact,  foreign 
:';rnment  people  seem  far  more  in- 
cited in  taking  steps  that  could  ease 
Is  of  the  discrimination  against 
[i.  films  now  being  practiced, 
ihnston's  trip  to  Africa,  originally 


From  THE  DAILY  Bureau 

WASHINGTON,  July  14.-Although 
he  met  with  Spyros  Skouras,  presi- 
dent of  20th  Century-Fox,  three  times 
while  both  were  abroad  recently,  there 
were  no  discussions  on  the  company's 
resignation  from  the  Motion  Picture 
Ass'n.,  Eric  Johnston,  MPA  president, 
said  here  today.  Most  of  the  conversa- 
tion was  "social,"  Johnston  declared. 

Johnston  said  that  Skouras  had  in- 
dicated his  willingness  to  go  along 
with  Johnston  in  any  solution  to  the 
Spanish  problem  that  may  be  reached, 
and  that  Skouras  had  also  said  he 
would  always  be  glad  to  cooperate 
with  Johnston  on  other  foreign  prob- 
lems. 

Johnston  observed  that  he  did  not 
think  it  appropriate  to  discuss  20th's 
resignation  from  MPAA  in  a  foreign 
country,  and  added  that  he  thought 
that  if  such  discussions  were  held  the 
presidents  of  other  member  companies 
should  be  represented. 


From  THE  DAILY  Bureau 

WASHINGTON,  July  14.-Asked 
about  a  reference  in  the  Democratic 
Party  platform  to  the  "exploitation  of 
sadistic  violence"  in  entertainment  to- 
day, Eric  Johnston  said  it  raises  the 
whole  question  of  the  content  of  media 
of  communication. 

In  an  interview  here,  the  Motion 
Picture  Ass'n.  president  remarked, 
"there  are  periodic  and  spasmodic 
complaints  that  are  to  be  expected  in 
a  free  country."  But,  he  added,  "in 
addition  to  the  problem  of  the  re- 
sponsibility of  the  makers  of  media, 
it  is  not  unfair  to  expect  a  degree  of 
maturity  and  responsibility  from  read- 
ers and  viewers— the  consumers  of  the 
product." 

The  Democratic  plank  asserted,  in 
part,  that  "we  have  drifted  into  a  na- 
tional mood  that  accepts  .  .  .  exploita- 
tion of  sadistic  violence  as  popular 
entertainment."  Johnston  indicated  his 
belief  that  this  sort  of  plank  would 
not  be  found  in  the  Republican  plat- 
form. He  will  be  a  delegate  to  the 
Republican  convention  next  week. 


The  title  of  the  forthcoming  film 
biography  of  Mahatma  Ghandi  will  be 
"Amritsar,"  it  has  been  announced  by 
Lloyd  Young,  who  will  produce.  Cast- 
ing has  not  as  yet  been  completed. 
The  picture  will  be  filmed  on  location 
in  India,  with  interiors  to  be  shot  in 
London. 


scheduled  to  begin  July  29,  has  been 
postponed  until  Aug.  12.  He  will  re- 
turn about  Sept.  10.  Plans  still  call 
for  him  to  visit  the  strife-torn  Congo. 
This  part  of  the  trip  could,  of  course, 
be  quickly  cancelled  if  U.  S.  diplomats 
there  indicate  that  it  would  be  unwise 
for  foreigners  to  visit. 


From  THE  DAILY  Bureau 

LONDON,  July  14.-"Trading  fig- 
ures for  the  first  quarter  of  the  cur- 
rent financial  year  are  rather  better 
than  those  for  the  corresponding 
period  last  year,"  Sir  Philip  Warter, 
chairman  of  Associated  British  Picture 
Corporation,  states  in  his  annual  re- 
port to  stockholders. 

"In  the  year  under  review  £  2,347,- 
204  ($6,572,171)  of  the  trading 
profit  of  the  group  was  contributed 
by  television  and  £1,413,326  ($3,- 
057,312)  came  from  the  production, 
distribution  and  cinema  sections,"  he 
disclosed.  It  has  already  been  an- 
nounced that  the  Corporation  is  pay- 
ing a  final  dividend  of  40  per  cent, 
which,  with  the  interim  dividend, 
makes  a  total  distribution  of  60  per 
cent,  the  same  as  the  previous  year. 

Commenting  on  the  Group's  cinema 
activities,  Sir  Philip  said:  "During  the 
course  of  the  year  13  of  the  company's 
cinemas  were  closed  and  of  these  six 
have  been  sold;  one  has  been  leased 
and  one  converted  into  a  bowling  cen- 
tre. On  the  other  hand,  four  have  been 
acquired  so  that  the  total  number  of 
ABC  Cinemas  at  the  end  of  last  March 
was  339. 

Extended  Runs  Continuing 

ABC,  recorded  Sir  Philip,  has  suc- 
cessfully continued  its  policy  of  ex- 
tended runs  of  exceptional  films  on  a 
theatrical  basis  with  bookable  seats 
and  a  good  example  of  this  has  been 
the  successful  showing  of  "The  Nun's 
Story"  in  about  40  cinemas  for  many 
consecutive  weeks  prior  to  its  general 
release. 

Turning  to  the  continued  downward 
trend  of  admissions,  the  ABPC  chair- 
man concluded  his  report:  "It  is  true, 
however,  that  in  the  right  situation 
the  more  modern  and  well-equipped 
cinema  does  better  than  average  and 
it  is  for  this  reason  that  we  are  con- 
tinuing and,  indeed,  increasing  the  al- 
location for  maintenance  and  re-equip- 
ment but  the  money  is  being  devoted 
to  those  cinemas  which  have  the  best 
opportunity  of  doing  well  in  the 
future." 

Six-Way  Tie-Up  Plugs 
'Hercules'  in  Chicago 

Special  to  THE  DAILY 

CHICAGO,  July  14.  -  A  six-way 
commercial  tie-up,  involving  five  of 
Chicago's  largest  merchants  and  the 
Chicago  Sun-Times,  has  been  set  here 
to  herald  the  Aug.  5  saturation  of 
Joseph  E.  Levine's  "Hercules  Un- 
chained" in  more  than  90  theatres. 

The  promotion  will  encompass 
newspaper  display  space,  television 
spot  promotion,  and  window  and  in- 
store  displays.  The  merchants  involved 
include  Thriftway,  Suresafe,  and  Mid- 
West  Super  Markets,  Goldblatt's  De- 
partment Stores,  Grand  Central  Mo- 
tors, and  the  afore-mentioned  newspa- 
pers Sun-Times  Fun  Club. 

The  promotion  was  set  by  Paul 
Montague,  Embassy's  special  field  ex- 
ploitation representative  in  Chicago. 


PEOPLE 


John  H.  Davis,  deputy  chairman  and 
managing  director  of  the  Rank  Organ- 
isation, London,  has  been  named  a 
Governor  of  the  British  Film  Institute, 
a  government-subsidized  body.  Ellis  F. 
Pinkney,  general  secretary  of  the  Cine- 
matograph Exhibitors  Association,  has 
been  reappointed  as  a  Governor. 

o 

M.  H.  Fritchle  who  has  spent  most 
of  his  business  life  in  the  Cleveland 
theatre  equipment  field,  since  1958  as 
manager  of  the  local  National  Thea- 
tre Supply  branch  and  prior  to  that 
as  manager  of  Oliver  Theatre  Supply 
Co.,  which  went  out  of  business  in 
June,  1958,  has  announced  his  retire- 
ment. Succeeding  him  is  Miles  M. 
Mutchler  who  henceforth  combines 
management  of  the  supply  business 
with  the  operation  of  NTS's  motel 
furnishing  department. 

„  D 

Milton  "Tiny"  Paris,  formerly  as- 
sistant production  manager  at  20th 
Century  Fox,  has  now  joined  the  staff 
of  Union  Film  Distributors,  Inc.,  as 
print  booker. 

'Ben-Hur'  Set  for  Dublin 
Bow  on  September  8 

From  THE  DAILY  Bureau 

LONDON,  July  14.  -  Metro-Gold- 
wyn-Mayer's  "Ben-Hur"  is  to  be 
launched  in  Dublin  in  September.  It 
will  open  with  a  gala  premiere,  in  aid 
of  the  Centenary  Fund  of  Blackrock 
College,  on  Sept.  8  at  the  Ambassador 
Cinema,  Parnell  Street. 

The  agreement  allowing  Capitol 
and  Allied  Theatres,  proprietors  of  the 
Ambassador,  to  play  "Ben-Hur"  for  a 
long-term  engagement  at  this  theatre, 
was  signed  in  Dublin  this  week  by 
Peter  Farrell,  managing  director,  and 
Charles  Goldsmith,  chairman  and 
managing  director  of  Metro-Goldwyn- 
Mayer  Pictures,  Ltd. 

"Ben-Hur"  will  play  at  separate  per- 
formance on  an  advance-booking  pol- 
icy throughout  its  entire  Dublin  run. 
There  will  also  be  special  student's 
shows,  similar  in  style  to  the  series 
running  at  Metro's  Empire  Theatre  in 
London.  Last  week  it  was  announced 
that  "Ben-Hur"  is  to  open  its  first  Brit- 
ish provincial  dates  in  September  at 
ABC  theatres  in  Bristol,  Birmingham 
and  Glasgow. 


'Hercules'  Big  $256,491 

Joseph  E.  Levine's  "Hercules  Un- 
chained" scored  an  outstanding  open- 
ing day  gross  Wednesday  of  $256,- 
491  initiating  the  film's  mass  satura- 
tion throughout  Greater  New  York. 


POUND  RIDGE 

EXECUTIVE'S  SMATJ.  ESTATE 
Commuter's  dream.  Country  privacy.  Gracious 
mod  Colonial  Banch,  7  acres  overlking  breath- 
less view.  Liv  rm.  fam  din  rm  w/fplce,  3 
bedrms.  2  Hollywood  bths,  electric  ktchn.  Cut 
stone  front,  slate  roof,  2-car  gar.  Private 
swimming  pond.  Sacrif  at  $55,000.  Open  house 
Sat  &  Sun  1-5  PM.  Garga-gliano,  Rte  124  or 
call  for  directions. 

MAE  ALT  M  A  N  Sole  Agt 
MO  4-4044  or  MO  8-3537 


Title  to  Be  iAmritsar> 


Johnston  Replies  to 
Democrats  on  'Violence' 


4 

Motion  Picture  Daily 

Friday,  July  15,  191 

Television  Today 

Says  TV  Script  Quality  Won't  Be 
Hurt  by  Increasing  Time  Pressures 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  14.-Will  the  demands  of  the  television  industry  for 
scripts  to  fill  the  ever-increasing  time  requirements  result  in  lowering  of  qual- 
ity because  of  fast  turnout?  "Certainly  not,"  says  Andrew  J.  Fenady,  producer 
  of  "The  Rebel"  teleseries.  "Original 

Who's  Where 


Howard  G.  Barnes  has  been  ap- 
pointed director  of  programs,  admin- 
istration, CBS  television  network,  Hol- 
lywood, effective  Aug.  1.  He  assumes 
the  position  previously  held  by  Nor- 
man Felton,  who  recently  joined 
MGM  Television. 

□ 

Perry  Lafferty  has  been  named  di- 
rector of  "Person  to  Person"  on  the 
CBS  Television  network  for  the  new 
season.  He  produced  "The  Andy  Wil- 
liams Show"  last  summer  and  later 
joined  the  "Revlon"  series  for  the  CBS 
network. 

Wynn  Nathan  has  resigned  as  vice- 
president  and  member  of  the  board 
of  directors  of  MCA  TV  Ltd.  and  MCA 
International,  to  organize  a  new  com- 
pany which  will  be  a  television  pro- 
ducers' representative.  The  new  com- 
pany has  offices  here  and  shortly  will 
open  branches  in  Beverly  Hills  and 
Chicago. 

□ 

Russell  Karp  has  been  named  di- 
rector of  contract  negotiations  for 
Screen  Gems,  Inc.  He  has  also  been 
elected  assistant  secretary  of  the  com- 
pany. 


Demonstration  Monday 
Of  Electronic  Splicer 

Telescript  executives  Harrison  C. 
Reader  and  Peter  Jackson  will  leave 
here  Monday  for  Hoollywood  to 
demonstrate  to  the  press  there  the 
company's  new  TapeEditor,  an  elec- 
tronic machine  which  splices  TV  tape 
electronically  and  reportedly  saves 
time  by  eliminating  hand  cutting 
methods  now  used  in  the~  industry. 

In  addition  to  introducing  the  Tape- 
Editor,  Reader,  company  financial 
consultant,  and  Jackson,  vice-president 
in  charge  of  engineering,  are  planning 
to  expand  the  company's  facilities  on 
the  coast.  They  will  visit  several 
plants  in  the  Hollywood  area  to  set  up 
a  manufacturing  site  for  the  develop- 
ment of  new  products  related  to 
closed  circuit  television.  They  also 
will  meet  with  film  and  TV  producers, 
for  possible  mergers  in  the  field  of 
closed-circuit  TV. 

Meetings  have  been  scheduled  with 
officials  of  American  Electronics,  Hal- 


stories  and  adaptations  from  published 
material  are  plentiful.  Everyone  has 
at  least  one  story  that  is  different  from 
anyone  else's  story  or  experience. 
There  are  as  many  stories  as  there 
are  people. 

Postman  Had  a  Stoiy 

"Motion  pictures,  naturally,  are  in 
a  more  advantageous  position  script- 
wise  because  the  fuller  treatment  and 
running  time  of  a  feature  film  are  ap- 
propriate to  the  adaptation  of  novels 
and  full-length  serials.  Nevertheless, 
television  stories  are  written  by  ex- 
perienced writers  for  the  medium,  and 
some  come  from  the  unlikeliest 
sources.  A  postman  in  Akron,  for  ex- 
ample, had  a  fascinating  story  to  tell, 
which  he  wrote  in  narrative  form, 
dien  a  trained  visual  writer  drama- 
tized it.  A  woman  in  Redding,  Cali- 
fornia, found  her  grandmother's  diary 
of  the  months  the  family  trekked 
overland  from  Independence,  Missouri 
to  California  in  a  covered  wagon.  It 
proved  a  gold  mine  of  ideas  and  au- 
thentic source  material  that  was  suit- 
able to  audio-visual  writing. 

"Increasing  numbers  of  students  are 
studying  television  writing  in  colleges 
and  universities  in  various  parts  of  the 
United  States,"  Fenady  said.  "The 
educational  institutions  maintain  work- 
shops in  TV  writing  and  production 
and  from  this  reservoir  will  come  writ- 
ers of  future  television  shows  and 
teleseries. 

"The  complaint  from  many  aspiring 
writers  that  TV's  doors  are  closed  to 
all  but  a  few  seasoned  and  well-known 
craftsmen  in  this  particular  writing 
field,  is  not  valid.  Television  producers 
are  definitely  interested  in  new  writ- 
ers who  can  do  a  professional  job  of 
writing.  But  scripts  must  be  good. 

Good  Writers  Welcomed 

"Competent  writers  of  original, 
fresh  scripts  with  new  plot,  situation 
and  crisp  incisive  dialogue  are  wel- 
comed by  producers.  However,  the 
greatest  majority  of  scripts  received 
fall  in  the  class  of  mediocrity.  Since 
television  audiences  are  becoming 
more  selective  of  the  presentations 
they  deal  in,  fair  or  mediocre  scripts 
cannot  be  made  into  acceptable  TV 
fare.  Nevertheless,  I  foresee  no  short- 
age of  good  quality  story  material  for 
television,"  concluded  Fenady,  who  is 
planning  a  new  teleseries  for  imme- 
diate production,  titled  "Las  Vegas." 

lamore-Siegler  Company,  and  Thomp- 
son-Ramo  Woolridge.  Telescript  was 
organized  in  1957. 


Museum  to  Present 
Canada  Board  Tribute 

The  first  film  in  a  five-week  retro- 
spective of  documentary  films  pro- 
duced by  the  board  of  the  Museum 
of  Modern  Art  here  between  1939  and 
1960  will  be  shown  daily  at  the  mu- 
seum this  week  at  3  and  5:30  P.M. 
The  first  picture  in  the  series,  which 
will  run  through  Aug.  20,  is  "V  for 
Victory,"  produced  in  1942. 

The  series  is  being  presented  in 
tribute  to  the  National  Film  Board 
of  Canada  on  its  21st  anniversary. 
Pictures  will  change  each  Sunday  and 
will  play  for  one  week.  Others  in  the 
series  are  "Churchill's  Island"  (1941), 
"The  People  Between"  (1947),  "The 
Settler"  (1953),  and  "Universe"  (1960). 
Guy  Glover,  an  executive  producer  for 
the  Film  Board,  selected  the  films. 

State  Wage  Hearings 

( Continued  from  page  1 ) 
yesterday,  Henry  Morrow,  senior 
economist  for  the  State  Department 
of  Labor,  added  that  the  film  spokes- 
men would  be  called  on  to  clarify 
their  stand  on  minimum  wage  cover- 
age, and  to  make  recommendations  to- 
ward possible  modification  of  the  law 
as  it  affects  the  industry.  The  overall 
purpose  of  the  hearings  is  to  obtain 
facts  and  public  reaction  bearing  on 
rules  and  regulations  of  the  new  state 
law. 

The  law  establishes  a  standard  min- 
imum rate  of  $1  an  hour  for  practic- 
ally all  non-agricultural  workers. 
Hearing  will  begin  in  Buffalo  next 
Thursday,  continue  in  Albany  on  Fri- 
day, and  move  here  Monday  and  Tues- 
day, July  25  and  26. 

Film  industry  spokesmen  will  be 
heard  at  the  state  office  building  in 
Albany  at  10  A.M.,  Wedensday,  Aug. 
4,  and  at  80  Centre  Street  here  on  the 
following  morning. 


Preston  Named 

( Continued  from  page  1 ) 
ing  with  studio  publicity  manager 
Bob  Goodfried  as  the  latters'  top  aide 
in  the  company's  over-all  promotional 
program  on  behalf  of  upcoming 
releases. 

Preston  has  been  a  member  of  the 
Columbia  studio  publicity  department 
for  the  past  four  years. 

Irving  Levin  to  N.  Y. 

HOLLYWOOD,  July  14.-Irving  H. 
Levin,  president  of  Atlantic  Pictures; 
Harry  L.  Mandell,  his  production  ex- 
ecutive on  "Hell  to  Eternity,"  and 
Lester  Sansom,  associate  producer  on 
the  film,  will  leave  here  for  New  York 
on  Sunday  to  confer  with  Morey  R. 
Goldstein,  Allied  Artists  vice-president 
and  general  sales  manager,  regarding 
distribution  plans  for  the  film. 


Conn.  Pay-T^ 

( Continued  from  page  1 ) 
an  examiner.  The  latter,  it  had  asset 
ed,  would  involve  "delaying  proc 
dures." 

The  pay-TV  opponents  take  issif 
with  this,  saying  that  'it  would  appej 
obvious  that  pre-hearing  conferenoj 
should  be  held,"  that  testimony  mv.| 
be  submitted,  and  that  it  appears 
though  an  examiner's  proposed  fin  ' 
ings  in  the  case  would  "aid  the  cor  ! 
mission  in  acting  upon  the  applio' 
tion." 

The   Joint  Committee-Connection 
request  indicates  that  when  Phoney) 
sion's  application  observes  that  "e| 
tended  delays"  under  normal  proc) 
dures  "could"  give  Phonevision's  cori 
petitors  a  chance  to  steal  a  march, 
is  doing  no  more  than  projecting  i 
ominous  shadow.  Cohn's  filing  wi 
FCC  asserts  that  there  is  one  pay-T 
experiment  going  on  in  Canada,  b 
says  "there  is  none  which  is  present; 
contemplated"  in   the   U.S.  that 
known  to  either  the  Joint  CommiuY 
or  the  Connecticut  group,  and  no  oth ; 
is  pending  before  the  FCC. 

Call  Public  Interest  Vital 

Cohn  adds  that  "even  if  there  werjj 
that  fact  should  certainly  not  const 
tute  the  grounds  for  the  Commissici 
to  precipitously  rush  action  on  an  ajj 
plication  requiring  a  determinaticj 
that  the  public  interest  would  t 
served  by  a  grant." 

The  anti-pay-TV  groups'  requej 
also  states  that  there  are  advantage1 
from  FCC's  viewpoint,  to  followir- 
normal  procedure.  For  one  thing,  1 
would  not  "burden  the  Commission 
already  overcrowded  schedule."  Set; 
ondly,  a  hearing  before  an  examimj 
would  afford  other  interested  parhY 
"a  more  adequate  opportunity  to  pa:i 
ticipate  in  the  proceeding,  presei 
evidence  and  cross-examine  the  appl 
cant's  witnesses." 

Cohn  also  notes  that  "tremendoi 
Congressional  concern"  has  been  mar 
ifested  with  regard  to  pay-TV.  Hj 
goes  on  to  suggest  that  the  FO 
"should  do  everything  within  its  powe 
to  encourage  the  widest  possible  pai 
ticipation  of  interested  parties  in  fh; 
hearing."  A  hearing  before  the  Coin 
mission  itself,  the  request  assert: 
"would  have  exactly  the  opposit 
effect." 


SPG  Mulls  Memorial 

HOLLYWOOD,  July  14.  -  A  pro- 
posal for  the  establishment  of  a  memo- 
rial at  the  Motion  Picture  Relief  Home 
was  reported  on  the  agenda  at  the 
next  meeting  of  the  Screen  Producers 
Guild. 


Hyman  Schedule 

( Continued  from  page  1 ) 
reproduced  now.  The  new  scheduL 
will  contain  the  releases  of  ten  distrib 
utors  from  now  through  the  year  em; 
and  well  into  1961. 

As  customary,  it  will  be  circulate;, 
to  producers,  distributors,  and  exhibi 
tors  in  the  United  States  and  Canad 
in  the  interest  of  orderly  distribution 
of  quality  product  throughout  th 
year.  It  will  stress  the  need  for  con] 
centration  on  the  September-to-yea 
end  period  and  will  particularly  urg< 
all-out  campaigns  to  publicize  "Ned 
Faces"  as  a  companion  project. 

Hyman  intends  to  present  the  ne\» 
schedule  to  the  trade  press  at  a  lunch] 
eon  meeting  which  will  be  held  im; 
mediately  prior  to  actual  circulation! 


L.  88,  NO.  11 


NEW  YORK,  U.S.A.,  MONDAY,  JULY  18,  1960 


TEN  CENTS 


aradox9 

trike  Was 
I  enef  iciaT 

0  Companies 

ilue  Line9  Survey  Notes 
ins  Despite  Earning  Drop 

/hile  the  recent  strikes  by  the 
en  actors  and  writers  guilds  ad- 
ely  affected  second  quarter  earn- 
of  some  motion  picture  compa- 
,  "the  strikes  were  probably  quite 
jficial  to  the  companies,"  the 
le  Line  Investment  Survey  stated 

1  report  issued  at  the  weekend, 
,ng  the  situation  a  "paradox." 
espite  the  wage  concessions,  total 
•oil  costs  will  probably  be  substan- 
y  reduced  henceforth,  since  many 

( Continued  on  page  5 ) 

:y  Kastner  Resigns 
Head  of  Col.  Int'l. 

|acy  Kastner,  president  of  Colum- 

Pictures  International  Corp.,  has 
'tested  to  be  relieved  of  his  post 
'ause  of  ill 
'1th,  it  was 
'ounced  at 

weekend  by 
1  Schneider, 

ident  of  Co- 

bia  Pictures. 
*•  c  h  n  e  i  d  e  r 
jl  Kastner 

remain  as  a 

^-president 

lolumbia  In- 

ational  and 
i   will  serve 

vice-chair-         La<7  Kastner 

n   of  the 

id  of  the  company  and  will  head- 
I  ter  in  Paris. 

ijcause  of  the  ever-increasing  ac- 
( Continued  on  page  5 ) 


EVISION  TODAY— page  7 


Britain's  Film  Finance  Corp.  Cuts 
Loss;  Hopes  Costs  Will  Be  Reduced 


Post  '48  Sales  Studied 

See  No  Protest 


From  THE  DAILY  Bureau  -_-  „  _ 

LONDON,  July  17  (By  Cable)  -  The  Government's  National  Film  Finance  If      IV     K  PlPr^P 

Corporation's  annual  report  for  the  year  ending  March  31,  1960  says,  "It  again  lll/ll>aOV 
proved  impossible  to  avoid  a  loss."  The  figure  was  £194,095  compared  with  a 

loss  of  £222,367  for  the  previous  year. 


Goldstein  Temporarily 
Fox  Production  Head 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  17.  -  Bob 
Goldstein,  head  of  production  for  20th 
Century-Fox  in  London,  has  been 
named  temporary  executive  in  charge 
of  production  at  the  company's  studios 
( Continued  on  page  5 ) 

TOA  Delegates  Now 
Can  'Go  to  College' 

Delegates  to  the  Theatre  Owners 
of  America's  13th  annual  convention 
at  the  Ambassador  Hotel  in  Los  An- 
geles Sept.  13-16,  will  go  to  "college" 
during  the  four-day  national  meeting, 
it  was  disclosed  at  the  weekend  by 
Albert  M.  Pickus,  TOA  president. 

Pickus  said  that  a  "TOA  Univer- 
( Continued  on  page  2 ) 


Despite  declining  attendance  and 
receipts  the  corporation  continued  to 
support  British  production  on  a  sub- 
stantial scale  at  the  same  time  con- 
serving its  limited  resources  so  as  to 
keep  the  lending  approximately  within 
the  amount  of  anticipated  receipts. 
Loans  approved  totalled  £1,382,- 
(Continued  on  page  6) 

110 A  Warns  Exhibitors 
To  Begin  Production 

Harry  Brandt,  president  of  the  In- 
dependent Theatre  Owners  of  Amer- 
ica, told  one  of  the  largest  member- 
ship meetings  of  ITOA  here  Friday 
that  unless  a  new  production  company 
dedicated  to  exhibitors'  interest  is  or- 
ganized, exhibitors  will  be  forced  to 
go  out  of  business. 

The  ITOA  formally  pledged  its 
financial  support  of  such  a  company, 
as  proposed  earlier  by  the  American 
(Continued  on  page  7) 


Plan  to  Reduce  Admissions  in  French  Theatres 
Brings  Confusion;  Which  Are  Eligible  Unclear 

Special  to  THE  DAILY 

PARIS,  July  17.— Some  French  theatres  will  be  permitted  to  increase  ad- 
missions by  virtue  of  a  new  ruling  issued  by  the  National  Film  Center,  to  take 
effect  July  1. 

Already,  however,  there  is  some  confusion  as  to  which  theatres  are  eligible 
under  the  new  edict.  For  one,  the  ruling  excludes  "prestige"  theatres  on  the 
Champs  Elysses  which  feature  first-runs,  and,  generally,  the  change  has  brought 
little  comfort  to  exhibitors  outside  of  Paris.  Seat  prices  here  have  always  been 
controlled. 

Exhibitors  in  question  may  choose  to  reduce  their  prices  to  the  1957  level 
and  then  add  25  per  cent,  or  retain  present  prices  and  give  at  least  three  re- 
duced price  (40  per  cent)  performances  per  week  for  certain  categories  and 
one  reduced  price  performance  for  others. 

The  change  was  discussed  and  for  the  most  part  denounced  at  the  recent 
Exhibitors  Congress  meeting  held  at  Nice.  Speakers  protested  against  the  com- 
plications and  also  against  the  fact  that  cinemas  are  listed  under  two  categories, 
"prestige"  and  "controlled."  The  Congress  called  for  the  right  to  change  pro- 
grams when  they  wish  and  to  show  as  many  feature  films  as  they  desire. 


Is  'Orderly' 

Only  Dum  ping  would  Affect 
Market,  Exhibitors  Agree 

There  is  not  likely  to  be  any  organ- 
ized exhibitor  protest  against  sales  of 
post- '48  pictures  to  television  by  indi- 
vidual major  distributors  provided,  as 
seems  likely  now,  the  release  is  "order- 
ly" and  confined  to  the  lesser  market. 

Warner  Brothers  announced 
Wednesday  that  they  had  concluded 
an  agreement  with  Creative  Telefilms 
of  Canada  to  release  110  post- 1948 
pictures  for  rental  to  television  over 
a  period  of  seven  years.  Titles  were 
not  announced  but  the  group  was  said 
to  include  "A  Star  Is  Born,"  "Battle 
Cry,"  "East  of  Eden"  and  "The  James 
( Continued  on  page  7 ) 

'Psycho'  Conferences 
Begin  Here  Tomorrow 

More  than  400  Eastern  and  Cana- 
dian circuit  heads,  advertising-pub- 
licity executives  and  theatre  managers 
will  meet  here 
tomorrow  at  9 
A.M.  at  the  De 
Mille  Theatre 
for  the  first 
meeting  in  a 
series  of  five 
regional  m  e  r  - 
chandising  con- 
ferences where 
s  h  o  wman- 
s  h  i  p  tech- 
n  i  q  u  es  for 
Alfred  Hitch- 
cock's "Psycho" 
will  be  intro- 
duced by  Paramount  executives. 

George  Weltner,  vice-president  in 
charge  of  world  sales,  will  be  joined 
in  the  presentation  by  Hugh  Owen, 
(Continued  on  page  7) 


George  Weltner 


LABORATORIES,  INC.     Complete  facilities  for  every  film 

'     NEW  YORK  AND  HOLLYWOOD  .....  .  .A  , 

need  w  black  ana  white  or  color 


Motion  Picture  Daily 


Monday,  July  18, 


PERSONAL 
MENTION 


TESSE  CHINICH,  Buena  Vista 
•J  Western  sales  division  manager, 
will  leave  New  York  today  for  Denver 
and  Dallas. 

R.  M.  Kennedy,  Southern  circuit 
operator  with  headquarters  in  Birm- 
ingham,  has   left   there   with  Mrs. 
Kennedy  for  a  vacation  in  Florida. 
• 

Vivian  Coleman,  publicist,  will 
leave  New  York  today  for  Los  An- 
geles. 

A.  C.  Lyles,  producer  of  Allied 
Artists,  "Raymie,"  and  David  Ladd, 
who  is  starred  in  the  film,  arrived  in 
New  York  last  week  from  Hollywood. 

Frank  De  Vol,  band  leader,  will 
leave  New  York  today  for  Miami 
Beach. 

• 

Jack  H.  Harris,  producer  of  "Dino- 
saurus"  for  Universal,  is  expected  to 
leave  Mt.  Sinai  Hospital,  Hollywood, 
today  or  tomorrow,  and  will  recu- 
perate at  home  following  surgery. 
• 

Leonard  Anderson,  president  of 
Leonard  Anderson  Associates,  produc- 
ers, left  New  York  over  the  weekend 
for  a  midwestern  vacation. 

Grace  Hammond,  of  the  account- 
ing department  at  Capital  Releasing 
Corp.,  Atlanta,  has  entered  a  local 
hospital  there  for  treatment. 

Three  More  Join  TO  A 

Alan  V.  Iselin,  of  Tri  City  Drive-in 
Theatres,  Albany,  N.  Y.,  has  enrolled 
three  of  his  drive-in  operations  in  The- 
atre Owners  of  America,  it  has  been 
announced  by  Albert  M.  Pickus,  pres- 
ident of  TOA.  The  theatres  are  the 
Auto  Vision  Drive-in,  East  Greenbush; 
the  Super  50  Drive-in,  Ballston,  and 
the  Turnpike  Drive-in,  Albany. 


check 
with^ 

national 
screen 
service 

for  the  best  in 
SPECIAL  TRAILERS 


Holy  See  Has  Three  Point  Program  TOADelegat 
To  Protect  Young  from  Immoral  Films 


Special  to  THE  DAILY 

VIENNA,  July  14  (By  Air  Mail)-The  Holy  See  has  proposed  a  three-point 
program  to  protect  "the  souls  of  the  young"  from  the  effects  of  immoral  mo- 
tion pictures 


The  program  calls  for  more  decisive 
civil  action  to  banish  "degrading  spec- 
tacles," effective  enforcement  of  adult- 
only  classifications,  and  production  of 
movies  specifically  for  young  persons. 

The  proposals  were  outlined  in  a 
letter  written  in  the  name  of  Pope 
John  XXIII  by  Domenico  Cardinal 
Tardini,  Vatican  Secretary  of  State. 
The  letter  was  addressed  to  Msgr.  Jean 
Bernard,  president  of  the  International 
Catholic  Office  for  Motion  Pictures. 
It  was  read  at  the  office's  study  con- 
gress on  "Movies,  Youth  and  Public 
Authorities,"  held  here  from  July  10 
to  14. 

Cardinal  Tardini  said  that  "it  is  un- 
fortunately a  notorious  fact  that  every 
year  sees  an  increase  in  the  number 
of  immoral  films,  and  the  first  victims 
of  these  bad  spectacles  are  the  less 
well  protected  and  more  impression- 
able souls,  the  souls  of  the  young." 
Cites  Duties  of  Government 

The  Cardinal  acknowledged  that 
"the  education  of  youth  depends  pri- 
marily on  the  family  and  the  Church." 
But,  he  said,  "the  civil  authority,  for 
its  part,  cannot  ignore  the  spiritual 
welfare  of  young  people. 

"On  the  contrary,  in  view  of  the 
common  good  and  in  harmony  with 
the  family  and  the  Church,  it  must 
assure  them  of  the  protection  they 
need." 

The  Cardinal  said:  "The  first  point 
concerns  the  cinema  in  general.  One 
would  like  to  see  the  civil  authority 
intervene  in  a  more  decisive  way  for 
the  banishment  from  public  life  of  de- 
grading spectacles,  whatever  '  be  the 
public  for  which  they  were  produced. 

"The  best' 'undertakings  in  favor  of 
youth  would,  in  fact,  run  the  risk  of 
bearing  little  fruit  should  youth  be 
led  to  believe  that  once  they  have 
reached  a  certain  age,  they  will  be 
free  of  every  objective  rule  of  moral- 
ity and  not  exposed  to  the  dangers  in- 
herent to  human  nature.  .  . 

Fears  for  Immature  Minds 

"The  second  point  regards  youth 
specifically.  It  concerns  the  measures 
which  one  would  like  to  see  instituted, 
and  applied  for  the  purpose  of  pro- 
tecting youth  against  movies  unsuit- 
able to  their  age.  .  .  (so)  that  adoles- 
cents (may)  be  protected  effectively 
against  movies  requiring  full  moral 
maturity  until  they  have  reached  an 
age  when  they  enjoy  this  maturity 
effectively. 

"There  is  finally  a  third  point  on 
which  one  has  the  right  to  expect  the 
collaboration  of  the  public  authorities. 
It  is.  certainly  not  enough  to  protect 
and  defend. 

"The  problems  of  movies,  as  far  as 


young  people  are  concerned,  will  be 
really  solved  only  when  movies  are 
produced  which  are  within  their  reach 
and  which  take  into  consideration  the 
requirements  of  their  sensitivity  and 
of  all  the  elements  that  the  thorough 
study  of  child  and  adolescent  psychol- 
ogy has  yielded  in  recent  years.  It 
is  true  that  private  enterprise  should 
be  the  first  to  intervene  in  this  field. 
But  when  this  is  not  enough,  the  help 
and  encouragement  of  the  state,  in 
many  cases,  becomes  useful  and  even 
necessary." 

The  Cardinal  concluded:  "May  these 
meetings  contribute  to  an  ever-greater 
awakening  of  a  sense  of  responsibility 
in  all  these  people  who  work  together 
in  determining  the  attitude  of  the 
public  authorities  regarding  the  field 
of  movies  and  of  youth.  May  the 
Catholic  film  offices  in  the  various 
countries  also  promote,  with  con- 
stantly increasing  effectiveness,  the 
sovereign  demands  of  conscience  for 
the  greater  welfare  of  youth  and  of 
the  cinema  itself." 


Goldstein  Accepts  Post 
As  Hospital  Co-Chairman 

Maurice  "Razz"  Goldstein,  Allied 
Artists  sales  manager,  has  accepted 
the  co-chairmanship  of  the  national 
distributors  of  the  Will  Rogers 
Memorial  Hospital.  He  will  serve  in 
co-operation  with  Jim  Velde,  who  is 
continuing  for  another  year  in  this 
capacity. 

In  noting  that  this  is  "O'Donnell 
Memorial  Year"  in  the  industry,  and 
that  the  campaign  is  keyed  to  creat- 
ing the  new  O'Donnell  Memorial  Re- 
search Laboratories,  and  its  attendant 
expanded  research  program,  Gold- 
stein has  said  that  he  regards  his  ap- 
pointment as  a  "welcomed  oppor- 
tunity to  do  something  very  necessary, 
and  definitely  worthwhile  for  the  peo- 
ple of  our  industry  and  to  honor  Bob 
O'Donnell,  one  of  our  industry's 
greats." 

"I  shall  do  everything  I  possibly 
can  in  the  campaign  to  reach  our  mil- 
lion dollar  goal,"  he  added. 

Saul  David  to  Columbia 

HOLLYWOOD,  July  17.  -  Saul 
David,  former  editor  of  Bantam 
Books,  will  join  Columbia  Pictures 
today. 

David's  duties  will  involve  the  crea- 
tion and  development  in  book  form 
of  properties  which  will  eventually  be 
brought  to  the  screen  by  Columbia. 
He  will  work  closely  with  Briskin  and 
Arthur  Kramer,  Briskin's  executive  as- 
sistant. 


(Continued  from  page  1) 
sity"  would  be  established,  to 
breakfast  sessions  each  morning 
ing  the  convention.  The  "curricu 
thus  far  established  includes  "cow 
in  equipment,  concessions  opera 
censorship  and  community  relaii 
Pickus  said  that  experts  in  ea( 
these  fields  would  be  retained  as 
fessors."  The  university  concept 
adopted,  he  said,  so  that  theatr 1 
could  take  "post  graduate"  brujil 
work  in  these  specialized  sulij 
while  in  Los  Angeles. 

Concurrent  Sessions  WednesdV 

Different  specialized  courses  wl 
held  following  early  morning  bi 
fasts  each  of  the  four  days.  Tw 
the  sessions,  those  on  equipment 
on  concessions  operations,  will  be 
concurrently  Wednesday  mori 
Sept.  14,  in  classrooms  adjacent  til 
motion  picture  industry  trade  s| 
so  that  immediately  after  "school1 
"students"  can  go  directly  into! 
trade  show  to  see  the  latest  thlij 
and  concessions  equipment  surj 
and  product. 

The  trade  show  is  being  spon;  j 
jointly    by    TOA    and   the  Thi 
Equipment   Dealers  Association 
the  Theatre  Equipment  and  Su 
Manufacturers'  Association,  and 
run  concurrently  with  the  TOA  1 
vention.  Where  in  prior  years 
show  sessions  were  normally  hell 
the  afternoons  when  convention  n 
ings  were  not  scheduled,  the  sche| 
for  Sept.  11  has  been  altered  to  i 
the  trade  show  in  the  morning  t( 
cilitate  attendance  by  the  "stude| 

Pickus  said  that  the  university 
was  developed  in  order  to  set  ;| 
appropriate  time  to  specialized  pi  I 
of  theatre  operations,  as  differen 
ing  from  broader  subjects  suclj 
showmanship,  product,  pay-TV,  j 
drive-ins  which  will  be  covered  in 
convention  sessions. 

He  said  that  the  staff  of  "pn| 
sors"  would  be  announced  as  raj  J 
as  acceptances  are  received  fromn 
invited  "teachers." 


200  'Apartment'  Dat 
Set  for  Next  3  Weeks 


Billy  Wilder's  "The  Apartment, 
United  Artists  release,  will  opeil 
200  situations  over  the  next  til 
week  period,  William  J.  Heineij 
UA  vice-president,  announced  heij 
the  weekend. 

The  picture  now  is  holding  ov<^ 
75  key  engagements  with  gr< 
comparable  to  Wilder's  1959  1 
"Some  Like  It  Hot."  The  new  bl 
ings  have  been  set  for  key  area! 
all  major  markets  throughout  l 
country.  They  will  be  backed  b)| 
tensive  local  level  merchandising! 
exploitation  programs.  "The  AjJ 
ment"  is  a  Mirisch  Company  picl| 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherw.n  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  New|, Editor;  Herbert  V.  F< 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION   TODAY,   Charles   S.  Aaronson,   Editorial  Director;   Pinky   Herman,   Eastern   Editor.   Hollywood  Bu 
Yu-~- •  'l7-'-°  c™.,.,!    n     R„,-„=     iu r,  .,„,„•  ■    T«u„i,„„«>    wrm,,,.,™^    T.ort.< .    Waehlnitnr.    F.    H    Kahn.   99fi   National   Press  Bide..   Washington,   4,   D.   C. ;   London  Bureaifl 


world.  M'l 
Circle  7-:f 
d  GallaiR 
imes  a 

J.    oiauy,    occieiaiy.    wuncr    vui£icy    r  uum-miuiis.    Aviouon    i  itiuic    j.acioiva,   uvuvi    inwove  ~  v-—-    -------    ~-  -  -    r"„+c.,-0,j    o=  cpffl 

as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac  tame.  Entered  as  se^ 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $.2  foreign,  bingle  copies,  n 


Bea 
P 

C; 
V 


SHOOTING  STARTS  TODAY 


the  Misfits  starring  Clark  Gable  |  Marilyn  Monroe  |  Montgomery  Clift  with 
Thelma  Ritter  and  Eli  Wallach  |  Screenplay  by  Pulitzer  Prize  winner 
Arthur  Miller  |  Directed  by  Academy  Award  winner  John  Huston  |  Produced 
by  Frank  E.  Taylor  j  A  Seven  Arts  Production  Released  thru  United  Artists 


mday,  July  18,  1960 


Motion  Picture  Daily 


5 


iia  Halves  the  Duty 
(i  All  Imported  Films 

The  government  of  India  has  cut  in 
f  the  import  duty  on  all  motion 
j  tures  imported  into  that  vast  coun- 
t  ,  it  was  learned  here  on  Friday. 
r  e  duty,  which  earlier  this  year  had 
"  ;n  increased  to  13.7  cents  per  foot 
;  been  reduced  to  5.7  cents  per  foot, 
e  great  majority  of  films  imported 
j  India  come  from  United  States 
t  'ducers. 

The  new  agreement  will  run  until 
[Jrch  31,  1962. 



Ilob  Goldstein 


REVIEW: 


(Continued  from  page  1) 
e,  it  was  announced  on  Friday  by 
tos  P.  Skouras,  president  of  20th- 
;.  Goldstein's  appointment  follows 
death  of  Buddy  Adler  here  last 
;sday.  The  appointment  of  Gold- 
n  to  the  Adler  post  brought 
n  Skouras  a  tribute  to  the  former 
d  of  production  as  well  as  a  pledge 
cooperation  to  his  temporary  suc- 
;or. 

The  untimely  passing  of  Buddy 
er,  an  old  friend  and  associate," 
1  Skouras,  "is  a  grievous  loss  to 
b  Century-Fox  and  to  me.  As  pres- 
lt  of  the  company  I  am  faced  with 

responsibility  of  making  an  im- 
liate  selection  of  someone  to  as- 
ie  the  executive  production  duties 
in  interim  period. 
I  have  conferred  with  my  asso- 
es,  with  Darryl  Zanuck,  and  with 
v  York  and  studio  executives,  and 
e  prevailed  upon  Bob  Goldstein, 
ently  heading  our  production  in 
idon  and  who  has  had  production 
srience  in  Hollywood  to  accept  this 
gnment  on  a  temporary  basis. 
I  have  been  assured  that  Mr. 
dstein  will  receive  full  coopera- 

from  Lew  Schreiber,  executive 
lager  in  charge  of  studio  opera- 
s;  Sid  Rogell,  executive  produc- 

manager;  David  Brown,  executive 
iio  story  editor;  Peter  Levathes, 
;ident  of  20th  Century-Fox  TV, 

all  other  members  of  the  studio 
inization. 

Bob  Goldstein  will  have  my  full 
port  and  that  of  Joseph  H.  Mos- 
ritz,  vice-president,  as  well  as  cor- 
ition's   executive   committee  and 
rd  of  directors.  There  will  be  no 
iges  in  the  existing  studio  execu- 
and  departmental  personnel  as  I 
our  present  20th  Century-Fox 
taction  organization  has  every  cap- 
ity  needed  for  the  continued  suc- 
of  our  company.  The  temporary 
acement  for  Goldstein  in  London 
be  announced  soon." 
oldstein  started  in  the  motion  pic- 
business  in  1940  in  the  New  York 
it  department  of  20th-Fox.  Two 
s  later  he  became  the  New  York 
esentative  of  the  Universal  stu- 
,  and  in  1950  was  brought  by  the 
pany  to  Hollywood  as  assistant  to 
then  president,  Leo  Spitz.  Five 
s  ago  he  was  named  head  of  for- 
production  for  20th-Fox,  with 
Iquarters  in  London. 


The  Day  They  Robbed 
The  Bank  Of  England 

Summit  Films  —  M-G-M  —  Metroscope 


Those  clever  British  have  hit  the  mark  for  a  high  score  with  "The  Dav 
They  Robbed  the  Bank  of  England."  This  is  tight,  grittv  melodrama,  with 
the  directorial  emphasis  on  the  ironical  and  the  excruciating.  Fingernails 
will  get  a  sustained  chewing  through  this  thriller. 

Man's  lust  for  gold  is  examined,  but  this  time  he  is  motivated  politically. 
The  time  is  1901,  in  London.  Led  by  Aldo  Ray,  an  American  adventurer 
of  Irish  descent,  a  team  of  Irish  patriots  plan  to  shock  the  British  Isles  and 
the  world  by  robbing  the  Bank  of  England  of  £1,000,000.  They  need 
funds  for  the  fight  for  Irish  home  rule  and  their  deed  will  make  England  a 
laughing  stock. 

How  to  do  it?  The  vault  supposedly  is  impregnable.  Ah,  but  before 
he  became  a  safecracker  (for  love  and  money)  Ray  was  an  engineer.  He 
also  is  grounded  in  architecture.  He  plots  with  Hugh  Griffith,  a  patriot 
leader,  and  thereafter  strikes  up  a  friendship  with  Peter  O'Toole,  com- 
mander of  the  guards  company  that  protects  the  bank  around  the  clock. 
Ray  is  a  patient  and  devious  character  and  before  long  he  learns  the  lay  of 
the  land  around  the  vault.  With  two  other  nationalists,  Kieron  Moore  and 
Wolf  Frees,  and  Albert  Sharpe,  an  old  "rummy"  who  knows  the  London 
sewerage  system  by  heart,  Ray  commences  the  long,  bitter  operation.  A 
tunnel  is  dug  and  the  vault  finally  is  entered  through  its  floor. 

The  final  third  of  the  picture  shows  in  grim,  perspiring  detail  how  the 
mission  succeeds  but  suddenly  fails  in  an  exaggerated  turnabout.  A 
woman  naturally  is  involved  in  this  eventuality.  She  is  wispy  Elizabeth 
Sellars,  an  enigmatic  sort  hardly  worth  Rav's  while.  Further  irony  is 
shoveled  into  the  last  scenes  when  it  develops  that  the  robbery  is  un- 
necessary; the  Irish  will  win  their  independence  legally.  But  this  piece 
of  news  and  the  police  arrive  at  the  same  time.  Poor  Ray  is  beaten 
on  all  fronts. 

Produced  by  Jules  Buck  for  Summit  Films,  "The  Day  They  Robbed  the 
Bank  of  England"  was  directed  by  John  Guillermin  from  Howard  Clewes' 
screenplay.  It  was  adapted  from  the  book  by  John  Brophy.  Music  was 
composed  and  conducted  by  Edwin  Astley. 
Running  time,  85  minutes.  July  release. 

Saul  Ostrove 

nt&t  control  of  nta  Strike  Effects 

Will  Continue:  Cantor   

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  17.  -  The 
board  of  directors  of  National  Thea- 
tres &  Television,  Inc.,  has  suspended 
discussions  concerning  the  offer  of  Ely 
Landau  and  Oliver  Unger  to  buy  back 
from  NT&T  control  of  National  Tele- 
film Associates,  which  they  founded 
in  1952  and  of  which  NT&T  now 
holds  a  controlling  interest. 

Suspension  of  the  talks  was  dis- 
closed here  on  Friday  by  Gerald  Can- 
tor, chairman  of  the  board  of  NT&T. 

Later  Friday  afternoon,  employees 
of  NTA  met  to  discuss  the  matter  of 
the  possibility  of  a  buy-back  by  Lan- 
dau and  Unger.  No  statement  was  is- 
sued at  the  close  of  the  conclave  other 
than  the  announcement  that  a  report 
of  the  proceedings  will  be  issued  on 
Monday  or  Tuesday. 

Sign  Mitchum,  Coward 

HOLLYWOOD,  July  17.  -  Robert 
Mitchum  and  Noel  Coward  have  been 
signed  by  producers  Walter  Shenson 
and  Milton  Holmes  to  co-star  in  "A 
Matter  of  WHO,"  an  original  comedy 
thriller  by  Holmes.  The  picture  has  a 
background  of  the  World  Health  Or- 
ganization (WHO  of  the  U.N.). 


(Continued  from  page  1) 

employees  were  not  re-hired  after  the 
strike,  the  Value  Line  survey  pointed 
out. 

Too,  it  continued,  the  studios  are 
now  in  a  better  position  to  utilize  their 
vast  post-1948  film  libraries.  These 
libraries  are  judged  to  have  quite  sub- 
stantial value,  and  pay-TV  could  fur- 
ther enhance  their  worth,  the  survey 
added. 

By  the  mid-sixties,  concludes  the 
survey,  most  of  the  film  companies 
will  probably  benefit  appreciably 
from  TV  release  of  their  old  movies. 
Certain  companies  may  also  convert 
other  idle  assets  into  extra  earning 
power. 


Kastner  Resigns 

(Continued  from  page  1) 

tivities  of  Columbia  abroad  in  acquir- 
ing motion  picture  distribution  rights 
for  its  foreign  local  offices,  Kastner, 
in  addition  to  his  other  duties,  will 
assist  M.  J.  Frankovich  in  the  acquisi- 
tion of  such  film,  Schneider  added. 

Mo  Rothman,  executive  vice-presi- 
dent of  Columbia  International,  will 
be    the    chief    executive    officer  of 


National 
Pre-Selling 


T  NA  BALIN,  the  ardent  eyed  starlet, 
A  featured  in  John  O'Hara's  "From 
The  Terrace"  is  spotlighted  on  the 
color  cover  of  "Life's"  July  18  issue. 

Between  films  this  ivory  skinned 
enchantress,  visited  Bermuda  where 
"Life's"  cameramen  photographed  her 
on  the  coral  beaches  for  a  pictorial 
essay,  appearing  in  the  same  issue. 

A  striking  ad  on  "The  Bellboy" 
starring  Jerry  Lewis  appears  in  the 
July  19  issue  of  "Look." 

Economics  of  motion  picture  dis- 
tribution are  so  important  that  any 
flexibility  on  the  part  of  national 
media  can  be  of  assistance  to  the  in- 
dustry. 

"Life"  announced  this  week  a  new 
East  Edition  (35  per  cent  of  total  cir- 
culation or  2,335,000)  available  with 
the  Oct.  3  issue.  This  coupled  with 
the  West  Edition  added  a  new  facil- 
ity to  magazine  pre-selling. 

At  the  same  time  "Life"  announced 
production  efficiencies  which  allow 
them  to  reduce  the  premium  for  fast 
close  ads  (7  days  B&W;  21  days  color) 
from  10  per  cent  to  5  per  cent. 

• 

"The  Rat  Race"  the  entertaining 
picture  of  life  in  New  York  for  a 
couple  of  young  people  trying  to  suc- 
ceed in  the  big  town  is  reviewed  in 
the  July  issue  of  "Seventeen."  Debbie 
Reynolds  and  Tony  Curtis  are  starred 
in  this  Paramount  picture. 

"Song  Without  End,"  in  Richard 
Marek's  opinion  writing  in  the  July 
issue  of  "MeCaH's,"  "is  a  beautiful 
picture  with  beautiful  music,  and  if 
you  accept  it  for  that,  you'll  probably 
enjoy  it." 

• 

According  to  "Life's"  reviewer  in 
the  July  18  issue  '^Elmer  Gantry"  is 
played  superbly  by  Burt  Lancaster  to 
Academy  Award  standards.  Shirley 
Jones,  enacting  Lulu,  and  Jean  Sim- 
mons, portraying  Sister  Sharon  Fal- 
coner the  evangelist,  are  excellent. 

"Can-Can"  starring  Shirley  Mc- 
Laine,  Frank  Sinatra,  Louis  Jourdan 
and  Maurice  Chevalier  is  reviewed  in 
the  July  issue  of  "Redbook." 

WALTER  HAAS 


Columbia  International  under  A. 
Schneider,  who  is  assuming  the  presi- 
dency. 

M.  J.  Frankovich  will  continue  to 
head  all  production  activities  away 
from  Continental  United  States  and 
will  continue  to  serve  as  European 
production  liaison  to  Samuel  J.  Biskin, 
vice-president  in  charge  of  Columbia 
Pictures'  West  Coast  activities,  along 
with  his  other  duties  as  a  vice  presi- 
dent of  Columbia  Pictures. 


6 


Motion  Picture  Daily 


Monday,  July  18,  1961 


BritishReport 

( Continued  from  page  1 ) 
491.  Repayments  were  £1,383,924 
plus  a  share  in  the  profits  of  success- 
ful films  totalling  £118,016.  Of  44 
films  financed  by  the  corporation  re- 
leased in  1959,  25  were  profitable 
and  19  unprofitable. 

At  a  press  conference  John  Terry, 
managing  director  of  the  corporation, 
reported  some  progress  on  his  call  to 
the  industry  last  year  to  cooperate  in 
cutting  costs.  This  took  the  form  of 
British  distributors  adopting  a  70  to 
30  pattern  of  film  financing;  of  the 
producer  and  his  associates  contribut- 
ing at  least  five  per  cent  of  the  cost 
of  the  film;  and  by  individuals  cus- 
tomarily receiving  high  cash  fees  be- 
ing prepared  to  take  substantially 
smaller  fees  plus  a  share  of  the  profits. 

In  connection  with  the  latter  Terry 
recalled  an  editorial  on  these  lines 
written  as  long  ago  as  1923  by  Mar- 
tin Quigley  in  "Exhibitor  Herald," 
predecessor  of  "Motion  Picture  Her- 
ald." 

Makes  Four  Suggestions 

Terry  said  he  believed  industry 
funds  could  be  protected  by  produc- 
ers taking  more  care  with  script 
preparation,  by  unions  abolishing  re- 
strictive practices,  by  distributors  sell- 
ing a  film  for  all  it's  worth,  and  by 
exhibitors  reviving  the  glamour  ap- 
peal of  movie-going. 

The  corporation's  balance  sheet 
shows  an  accumulated  deficiency  of 
£4,130,991  in  its  11  years  of  operation 
out  of  the  £8,000,000  it  was  author- 
ized to  lend,  with  £544,080  remaining 
available  for  future  use  until  1967 
when  the  corporation's  term  will  end. 

Terry  said  he  hoped  that  no  curtail- 
ment of  the  corporation's  activities 
would  be  necessary.  He  reported  hap- 
pily that  British  Lion  in  which  the 
corporation  has  £600,000  invested  "has 
turned  the  corner  under  its  new  man- 
agement and  is  now  operating  profit- 
ably with  a  provisional  profit  of 
£100,000  for  the  year  ended  last 
March."  It  is  still  the  corporation's 
policy  ultimately  to  dispose  of  this 
investment  to  suitable  private  inter- 
ests, he  said. 

M-G-M  Names  Susse 
Detroit  Branch  Chief 

Edward  R.  Susse  has  been  promoted 
to  Detroit  branch  manager,  it  was  an- 
nounced (at  the  weekend)  by  Robert 
Mochrie,  MGM's  general  sales  mana- 
ger. 

Susse,  who  has  been  Albany 
Branch  Manager,  fills  the  gap  left  with 
the  promotion  of  Lou  Marks  to  Cen- 
tral Division  Manager.  Associated  with 
MGM  since  1932,  Susse  became  Al- 
bany branch  manager  in  1957. 

Bronston  to  Spain  Fete     New  'RacheF  Title  Set 


IFIDA  Envisions  Major  Court  Test 
In  Battle  with  Atlanta  Censor 

In  its  forthcoming  fight  with  the  Atlanta  censor  board  the  Independent  Film 
Importers  and  Distributors  of  America  will  attempt  to  force  a  test  of  the 
city's  censorship  ordinance  in  the  hope  it  will  be  ruled  unconstitutional  in  At- 
lanta Federal  Court,  it  was  learned 
Friday. 

Rather  than  merely  contest  Atlanta's 
refusal  to  permit  exhibition  of  one  pic- 
ture presently  being  disputed  —  Con- 
tinental Distributing's  "Boom  at  the 
Top"  -  IFIDA  will  bring  the  ordi- 
nance-at-large  into  play,  according  to 
Michael  Mayer,  IFIDA  executive  di- 
rector. 

"We're  gunning  for  the  city  ordi- 
nance; we  want  to  get  it  off  the  books. 
I  would  not  regard  anything  short  of 
that  as  a  clear-cut  victory,"  he  said. 

Mayer's  denouncement  of  the  ordi- 
nance and  of  the  one-member  censor 
board  was  bitter.  "It's  an  arbitrary, 
capricious,  unreasonable  business,"  he 
said.  He  further  implied  that  Atlanta's 
two-member  board  which  hears  ap- 
peals on  censorship  cases  is  little  more 
than  a  rubber  stamp. 

IFIDA's  censorship  committee  will 
hold  a  special  meeting  here  Wednes- 
day to  discuss  plans  for  the  Atlanta 
case.  Counsel  retained  in  Atlanta  is 
expected  to  come  here  to  discuss  stra- 
tegy with  IFIDA  officers.  Mayer  said 
the  case  will  be  brought  to  court  in 
about  one  month.  He  personally  ex- 
pects to  be  present  for  die  hearings. 

"Room  at  the  Top"  is  one  of  three 
films  currently  being  denied  exhibition 
rights  in  Atlanta.  The  other  two  are 
Trans-Lux's  "The  Case  of  Dr.  Lau- 
rent" and  Times  Film's  "Naked  Ama- 
zon," both  of  which  received  Produc- 
tion Code  Seals. 

In  the  case  of  "Room  at  the  Top," 
Mayer  said  Atlanta's  position  was  un- 
usually unreasonable,  because  the  film 
has  not  been  excluded  in  any  city 
where  Continental  requested  play- 
dates  for  it,  Mayer  said. 


Midwest  Saturation  Set 
For  Zugsmith's  'College' 

"College  Confidential,"  Alfred  Zug- 
smith's production  for  Universal-In- 
ternational release,  will  have  its  world 
premiere  at  the  Broadway-Capitol 
Theatre  in  Detroit  on  Friday,  Aug. 
5,  launching  a  Detroit  territorial  sat- 
uration series  of  openings. 

This  will  be  followed  by  a  Cincin- 
nati saturation  starting  Aug.  10  and 
in  Indianapolis  starting  Aug.  17,  ac- 
cording to  Henry  H.  "Hi"  Martin, 
Universal  vice-president  and  general 
sales  manager.  A-Mike  Vogel,  Univer- 
sal exploitation  representative,  will  be 
sent  to  Detroit  to  help  develop  the 
campaign.  Stars  from  the  picture  also 
will  participate. 


Franco-British  Ties 
Seen  for  Co-Productions 

Special  to  THE  DAILY 

PABIS,  July  17.-The  French  tech- 
nicians unions  are  drawing  closer  to 
the  British  technicians  federations' 
views  on  co-production  and  both 
groups  are  constantly  in  touch  with 
one  another,  it  was  learned  here 
today. 

"The  British  view  that  co-produc- 
tions should  be  only  made  over  and 
above  normal  national  production  is 
reasonable,"  said  Henri  Back,  secretary 
of  the  Federation  du  Spectacle,  which 
groups  technicians  of  stage  and 
screen.  "Until  now  our  great  objec- 
tion to  co-productions  has  been  that 
artistically  the  films  rarely  are  satis- 
factory, causing  attendance  to  fall  off 
sharply,"  he  added. 

He  said  that  producers  must  be 
prevented  from  making  films  in  Yugo- 
slavia, Italy  and  those  countries  where 
labor  is  less  expensive.  He  stated  that 
a  Seric-Pendennis  film,  "The  Hands 
of  Orlac,"  a  first  Franco-British  co- 
production,  had  caused  a  dispute  be- 
cause the  British  sent  23  technicians 
to  Nice  instead  of  the  eight  originally 
planned.  The  French  producer  sub- 
sequently was  fined  by  the  French 
Ministry  of  Labor  for  using  foreign 
labor  without  a  permit. 

Report  New  'Hercules' 
Beating  Last  Year's 

The  second  day  gross,  Friday,  for 
"Hercules  Unchained"  on  the  RKO 
and  Skouras  circuits  in  New  York, 
part  of  the  saturation  booking  in  that 
area,  boosted  the  gross  $10,000  above 
the  record  for  last  year's  "Hercules," 
according  to  Embassy.  The  picture 
opened  Thursday  to  a  strong  $3,800 
at  the  Broadway  Capitol  in  Detroit. 

Levinson  Gets  Two 

HOLLYWOOD,  July  17.-Distribu- 
tion  arrangements  for  Richard  Kay 
and  Harry  Rybnick's  "Dr.  Blood's 
House  of  Horrors"  and  "Sin  Started 
With  Eve"  have  been  completed  with 
Mike  Levinson's  United  Producers 
Beleasing  Organization.  Each  of  the 
films  will  be  handled  on  a  "point  of 
sales"  campaign  basis  in  each  of  its 
key  city  bookings,  Levinson  an- 
nounced. 


Samuel  Bronston,  producer  of  the 
forthcoming  "King  of  Kings"  for 
M-G-M,  and  a  group  of  stars  appear- 
ing in  the  picture  are  attending  the 
eighth  annual  International  Film  Fes- 
tival at  San  Sebastian,  Spain.  Shooting 
on  "King  of  Kings"  will  continue  fol- 
lowing the  close  of  the  festival. 


"The  Sins  of  Bachel  Cade"  is  the 
new  title  of  the  Warner  Brothers  pro- 
duction formerly  called  "Bachel 
Cade,"  based  on  Charles  Mercer's 
novel  about  a  medical  missionary  in 
the  Belgian  Congo.  Henry  Blanke  pro- 
duced and  Gordon  Douglas  directed, 
from  a  screenplay  by  Edward  Anhalt. 


Album  for  'Song9  Out 

The  original  soundtrack  album  of 
William  Goetz'  "Song  Without  End," 
the  story  of  Franz  Liszt,  has  been  re- 
leased by  Colpix  Records,  a  divi- 
sion of  Columbia  Pictures.  The  sound- 
track recording,  the  most  important 
album  on  the  Colpix  schedule  this 
year,  features  the  piano  of  Jorge  Bolet, 
with  the  Los  Angeles  Philharmonic 
Orchestra,  and  the  "Song  Without 
End"  chorus. 


REVIEW: 

Trapped  in  Tangiers 

20th- Fox — CinemaScope 

Short,  shadowy  and  at  times  confus 
ing  because  so  many  of  its  character 
look  alike,  "Trapped  in  Tangiers"  i 
an  English-dubbed  film  featuring  play 
ers  from  several  countries.  Edmumj 
Purdom  and  Genevieve  Page  are  thi 
principals  and  the  young  lovers  ari 
united  at  the  end,  but  only  after  Ed 
mund,  time  after  time,  escapes  deaf; 
at  the  hands  of  an  international  nan 
cotics  syndicate  in  Tangiers. 

And  who  but  Gino  Cervi,  Mis;! 
Page's  father,  should  be  head  of  thl 
dope  smugglers?  Of  course  Miss  Pag 
is  unaware  of  this  until  she  is  told  b 
Purdom,  an  Interpol  cop  who  poses  aj 
a  drug  addict  so  he  can  join  Cervi'! 
gang.  As  would  be  expected  in  Tan! 
giers,  there  are  a  number  of  slf 
throats,  double-crosses  and  one  Inter 
pol  man  is  tortured  to  death.  But  Pur 
dom  proceeds  with  authority  and  he  i 
last  seen  flying  off,  presumably  t 
America,  with  Miss  Page.  Her  fathe1 
was  killed  by  police  as  he  tried  to  kit 
Purdom. 

In  CinemaScope,  "Trapped  in  Tan 
giers"  was  produced  by  Biccard 
Freda  and  directed  by  Antonio  Cervi 
Alessandro  Continenza,  Vittorian' 
Petrilli  and  Paolo  Spinola  collaborate! 
on  the  screenplay.  Gin  Maureen  sing' 
a  song,  "The  Last  Phone  Call,"  com 
posed  by  Edward  Brody. 
Running  time,  74  minutes.  July  re 
lease.  Saul  Ostrov; 


Report  'Lost  World' 
Openings  Hit  Record 

Theatre  reports  from  first  engage 
ments  across  the  country  indicat 
Irwin  Allen's  "The  Lost  World"  i 
surpassing  20th's  "Journey  to  th 
Center  of  the  Earth"  by  30  per  cen 
and  more  in  virtually  every  situation 
according  to  the  company  it  is  out  . 
grossing  the  opening  days  of  "Sin! 
the  Bismarck,"  "The  Young  Lions, 
"Dog  of  Flanders,"  and  "Say  One  Fo 
Me." 

In  New  Orleans,  at  the  Saengei1 
"World"  grossed  $3,107  to  "Journey's' 
$2,025,  "Bismarck's"  $1,437,  ant 
"Young  Lions'"  $2,285. 

In  Atlanta,  at  the  Paramount  Thea 
tre,  "World"  rolled  up  $1,662  for  thi 
day,  passing  "Say  One  For  Me,"  a 
$1,463.  The  theatre  reported  the  bes 
business  done  at  the  Paramount  ii 
over  a  year  and  a  half. 

In  New  York,  the  opening  day  a 
the  Warner  Theatre  was  $6,830 
doubling  the  opening  day  of  the  pre 
vious  smash,  "Pay  or  Die."  The  figun 
also  was  a  full  $1,000  ahead  o 
"Journey  to  the  Center  of  the  Earth, 
which  played  a  theatre  in  N.Y.  twics 
as  large.  The  second  day  gross  at  tin, 
Warner  was  $5,841. 

In  Los  Angeles,  at  a  dozen  theatre! 
including  drive-ins  "World"  is  beatinf 
"Journey"  by  percentages  ranging 
from  100  per  cent  to  25  per  cent. 

In  Washington,  at  the  Metropolitan 
"World"  was  $2,602  to  "Wake  M< 
When  It's  Over's"  $1,067.  At  the  Am 
bassador,  "World"  hit  $1,445  tc 
"Wake  Me's"  $520. 


nday,  July  18,  1960 


Motion  Picture  Daily 


7 


ee  No  Protest  SAG  Board  Turns  Down 


(Continued  from  page  1) 
an  Story."  Also,  it  has  been  re- 
ted  that  Columbia  is  considering 
casing  some  of  its  later  films  to  TV. 
^  Theatre  Owners  of  America 
kesman  yesterday  said  that  the  ex- 
itor  organization  was  still  opposed 
my  mass  release  of  late  product  to 
:vision.  "However,"  he  said,  "it  is 
citable  that  some  of  these  pictures 

I  be  released  sooner  or  later.  As 
g  as  there  is  no  dumping— and  we 
lk  the  distributors  learned  their  les- 

in  1956  and  '57— we  feel  that  we 
aid  do  better  to  spend  our  time  and 
rgy  selling  tickets  than  tilting 
inst  windmills." 

Total  Estimated  at  1,500 

|t  has  been  pointed  out  that  of  the 
iroximately  4,000  feature  films 
(Je  since  the  now  historic  cut-off 
s  in  1948,  an  estimated  1,500  have 
ady  been  released  to  television, 
ese  would  include  the  RKO  and  Re- 
^lic  packages  and  the  many  inde- 
dent  productions  which  have  been 
jl  singly  or  in  small  packages. 
Exhibitor  leaders  agree  that  a 
ined  and  gradual  release  of  prod- 
i  to  television,  particularly  of  the 
er  attractions,  would  not  now  have 
jisastrous  effect  on  theatre  attend- 
e. 

Exhibitor  reaction  generally  was 
imed  up  by  Walter  Reade,  Jr.,  who 
[  resignedly,  "It  was  inevitable." 
pey  Stern,  president  of  Allied  of 
v  Jersey,  said,  "Every  hope  that 

II  exhibitors  have  hung  their  hats 
las  gone  down  the  drain."  Both  ex- 
ised  the  hope  that  other  companies 
ild  release  the  later  pictures  grad- 
y  rather  than  in  bulk. 

OA  Warns 

( Continued  from  page  1 ) 
jigress  of  Exhibitors,  as  a  means 

'the  industry's  saving  itself  from 
l:ruction."  The  group  also  recom- 
,ided  that  exhibitors  throughout  the 

ntry  support  and  encourage  ACE 
!  rts  by  pledging  their  own  financial 
iport. 

«:  was  made  clear  in  a  resolution 
p  the  continuing  "shrinkage"  in  the 
duction  of  full-length  films  avail- 
h  for  exhibition  would  not  be  ar- 
jed,  and  will  continue  to  decrease 
Si  year.  Such  shrinkage  "must  ul- 
utely  and  shortly  completely  de- 
iy  the  motion  picture  exhibition 
tistry    as    such,"    the  resolution 

fed. 


[ells   Record  Here 

M-G-M  s  "Bells  Are  Ringing"  has 
Ud  up  $562,195  at  the  Radio  City 
pic  Hall  box  office  in  its  first  three 
I'ks,  setting  a  record  for  an  early 
rner  attraction  at  the  famed  show- 
|  .  The  Arthur  Freed  Production  is 
I  in  its  fourth  week. 


ht'  Tops  $10,000,000 

j Uetro  -  Goldwyn  -  Mayer's  "Please 
l.'t  Eat  the  Daisies"  has  already 
led  a  $10,000,000  box  office  gross 
ihrding  to  reports  compiled  here 
li,  week. 


AFTRA  Merger  Plan 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  17.  -  The 
Screen  Actors  Guild  board  of  direc- 
tors has  adopted  the  report  of  the 
Guild  merger  committee,  completed 
after  a  five-month  study,  which  re- 
jects David  Cole's  plan  for  an  organic 
merger  of  the  Screen  Actors  Guild 
and  AFTRA. 

Cole  was  employed  jointly  by  SAG 
and  AFTRA  after  the  Guild  member- 
ship voted  that  "consideration  of 
a  merger  without  a  specific  plan  for 
a  merger  is  meaningless"  and  instruct- 
ed the  Guild  board  to  engage  a  re- 
search organization  to  attempt  to  de- 
velop a  merger  plan  for  considera- 
tion by  the  membership. 

SAG  is  mailing  ballots  today  to  all 
members,  in  a  referendum  on  the  Cole 
merger  plan  and  the  Guild's  proposal 
for  merged  negotiations  and  adminis- 
tration of  contracts  in  the  field  of  all 
TV  commercials  and  also  in  the  field 
of  TV  entertainment  programs  on 
video  tape. 

The  ballot  contains  two  proposi- 
tions, each  calling  for  a  "yes"  or  "no" 
vote.  A  "yes"  vote  on  both  would 
approve  the  Guild  board's  proposal  to 
AFTRA  regarding  contract  negotia- 
tions and  administration  and  would 
approve  the  Guild  board's  action  in 
rejecting  the  Cole  merger  plan. 

Deadline  for  ballots  is  Aug.  10. 


Television  Today 


'Psycho'  Confabs 

( Continued  from  page  1 ) 

Sidney  Deneau  and  Jerome  Pickman, 
vice-presidents,  and  Martin  Davis,  na- 
tional advertising,  publicity  and  ex- 
ploitation manager. 

Similar  meetings  will  be  held 
Wednesday  in  Los  Angeles,  Chicago, 
Dallas  and  Atlanta.  Hitchcock  will 
participate  in  the  Los  Angeles  confer- 
ence. Each  meeting  will  be  devoted 
to  a  complete  description  of  all  ma- 
terials available  to  exhibitors  for  the 
enforcement  of  the  "no  one  admitted 
after  the  start  of  the  picture"  presen- 
tation policy.  Following  presentation 
of  the  campaign,  a  screening  of  the 
picture  will  be  held  for  attending  ex- 
hibitors in  each  city. 


Would  License  Buffalo 
Coin-Operated  Machines 

Special  to  THE  DAILY 

BUFFALO,  July  17.-A  proposal 
calling  for  the  licensing  of  all  coin- 
operated  vending  machines  has  been 
submitted  to  the  legislation  commit- 
tee of  the  common  council  by  a  spe- 
cial subcommittee.  The  subcommittee, 
headed  by  councilman  Casimir  I. 
Szudik,  Jr.,  suggests  the  new  licens- 
ing ordinance  carry  a  $250  license  fee 
for  the  person  or  firm  which  owns 
and  maintains  the  machines. 

The  ordinance  would  cover  cigar- 
ette machines,  food  and  beverage  ma- 
chines, juke  boxes  and  other  venders. 
Exempted  in  the  proposal  are  coin- 
operated  laundry  machines,  pay  tele- 
phones, stamp  machines  and  devices 
operated  by  charitable  groups. 


'Felix  the  Cat'  Forms 
Commercial  Division 

The  formation  of  a  commercial  film 
cartoon  division  within  Felix  the  Cat 
Creations,  Inc.,  was  announced  here 
at  the  weekend  by  Pat  Sullivan,  presi- 
dent, and  Joseph  Oriolo,  vice-presi- 
dent and  executive  producer.  Offices 
here  are  located  at  355  Lexington 
Avenue. 

The  new  division,  with  its  own  di- 
rectors and  producers,  will  produce 
all  types  of  TV  cartoon  commercials 
as  well  as  animated  industrial  films 
from  story  board  to  completed  films. 
The  "Felix"  films  are  now  being 
shown  in  full  color  over  more  than 
100  television  stations  in  the  U.S., 
Canada  and  Europe. 


'Person'  to  Increase 
International  TV  Visits 

The  CBS  television  network's  "Per- 
son to  Person"  show  next  season  will 
concentrate  on  more  video-taped  visits 
with  dignitaries  and  famous  persons 
around  the  world,  and  will  increase 
the  number  of  full  half-hour  single 
guest  interviews,  it  has  been  an- 
nounced by  Michael  Dann,  vice-presi- 
dent, network  programs,  New  York. 

Dann  said  the  success  in  Europe 
this  past  season  of  interviews  with  im- 
portant people  on  the  Continent  was 
responsible  for  the  decision  to  in- 
crease coverage  abroad. 


Video  Associates  Offers 
Free  Coffee  Film 

An  unusual  new  TV  film  package 
on  the  subject  of  brewing  coffee  is 
forthcoming  this  month  from  Vision 
Associates,  Inc.,  a  newcomer  in  the 
TV  films  field. 

The  first  of  these  films,  which  was 
specifically  designed  for  the  television 
"home  show"  or  daytime  variety  show 
market,  is  a  5-minute  featurette  on 
the  right  way  to  make  iced  coffee, 
entitled  "The  Long  Cool  Summer." 

The  package  is  offered  free  to  tele- 
vision stations  by  Vision  Associates, 
Inc.,  680  Fifth  Avenue,  New  York. 


Levine  on  TV  Tonight 

Joseph  E.  Levine,  president  of  Em- 
bassy Pictures,  will  discuss  his  "Her- 
cules Unchained"  tonight  when  he 
appears  on  the  Jack  Paar  Show  over 
NBC-TV  at  11:15  P.M. 


'DondV  to  Be  Series 

HOLLYWOOD,  July  17.-"Dondi," 
comic  strip  by  Gus  Edson  and  Irwin 
Hansen,  which  Albert  Zugsmith  now 
is  producing  and  directing  for  Allied 
Artists,  will  become  the  basis  for  a 
motion  picture  series,  it  was  an- 
nounced on  Friday  by  Steve  Broidy, 
president  of  Allied  Artists. 


Robinson  to  Produce 
One-Hour  Film  Series 

"The  Family,"  an  hour-long  dra- 
matic series,  will  be  filmed  by  Hubbell 
Robinson  Productions  for  the  fall  of 
1961.  The  series  was  conceived  by 
Robinson  and  described  by  him  as  "a 
fable  of  an  American  family  today  as 
it  lives  in  the  bewildering  time  when 
everyone  searches  for  security  and  no 
one  knows  quite  what  it  means." 

William  Noble  has  been  signed  as 
story  editor  and  will  personally  write 
about  one-third  of  the  segments,  in- 
cluding the  pilot  script,  and  will 
supervise  the  remainder.  Additional 
writers  will  be  assigned  this  month  to 
assure  the  production  company  of  a 
backlog  of  properties  in  advance  of 
shooting  date. 

Robinson,  currently  in  full  produc- 
tion of  the  new  "Thriller"  series  for 
NBC-TV  at  Revue  Studios  in  Holly- 
wood, will  serve  as  executive  producer 
of  "The  Family,"  which  is  scheduled 
to  begin  production  early  next  year  at 
Revue. 


A.  H.  Miner  to  Produce 
Series  for  California 

Allen  H.  Miner,  veteran  producer 
and  director  of  radio,  television  and 
motion  pictures,  has  been  signed  to 
produce  "a  new  type  of  documentary 
drama  film  series"  for  California  Na- 
tional Productions.  The  contract  was 
announced  by  Earl  Rettig,  CNP  pres- 
ident. 

Miner  has  been  writer-director  of 
"The  Lawless  Years,"  CNP  drama  of 
the  Prohibition-Jazz  Era,  that  starts 
its  second  season  this  fall  on  NBC. 

Miner  was  co-director  for  the  mo- 
tion picture  production  of  Ernest 
Hemingway's  "Old  Man  and  the  Sea," 
directed  "The  Ride  Back,"  starring 
Anthony  Quinn  for  UA,  and  has 
served  in  similar  capacities  on  feature 
films  for  RKO  Pictures  and  several 
other  companies.  As  a  director  and 
writer,  he  has  worked  for  many  major 
television  producing  firms,  including 
Desilu,  Revue  Productions  and  Ziv. 


Radio  Contest  for  'Song9 

Radio  Station  WINS,  New  York,  is 
running  an  eight-day  "Song  Without 
End"  contest  in  which  listeners  will 
be  asked  to  write  lyrics  for  one  of  the 
piano  excerpts  from  the  Columbia 
Pictures  release.  The  contest  is  being 
run  throughout  the  day,  and  is  being 
featured  on  the  Bruce  Morrow  Show, 
which  is  on  the  air  from  7  to  11  P.M., 
Monday  through  Saturday. 

Desilu  Holders  Meet 

HOLLYWOOD,  July  17.-The  an- 
nual public  stockholder's  meeting  of 
Desilu  Productions,  Inc.,  will  be  held 
Tuesday  morning  at  the  company's 
head  office,  Desilu's  Gower  Street 
studios. 


Be  certain  to  ask  about  the  unusual  teaser  trailers  as  well  as 
the  powerful  "Elmer  Gantry"  selling  trailer  available  from . . . 


NATIONAL  W   SCREEN  SERVICE 


MOTION  PICTURE 

DAILY 


NEW  YORK,  U.S.A.,  TUESDAY,  JULY  19,  1960 


Government  Committee  Will  Explore 
Pay  TV  for  Britain;  See  2- Year  Delay 

By  WILLIAM  PAY 

LONDON,  July  16  (By  Air  Mail)  -  The  question  of  whether  or  not  Britain 
should  have  pay  television  will  be  explored  here  by  a  Government  committee 
named  to  conduct  a  wide-ranging  inquiry  into  the  future  of  sound  and  tele- 
vision broadcasting.  Both  Telemeter 
and  the  Rank  Organisation  recently 
announced  tentative  plans  for  pay 
television  networks. 

Announcing  the  decision  to  set  up 
the  committee  of  inquiry,  the  Post- 
master General  said  "In  view  of  the 
nature  of  the  problem  the  committee 
would  have  an  accent  on  youth." 
Chairman  of  the  committee  —  the  only 
appointment  to-date  —  is  Sir  Harry 
Pilkington  of  the  glass  manufacturers, 
Pilkington  Brothers.  He  is  also  a  direc- 
tor of  the  Bank  of  England  and  chair- 
(Continued  on  page  7) 


Tisch  Named  Member 
Of  UJA  Committee 

Lawrence  A.  Tisch,  chairman  of 
the  executive  committee  of  Loew's 
Theatres,  has  been  named  to  the 
Key  Commit- 
tee of  the 
United  Jewish 
Appeal.  Desig- 
nation  was 
made  by  Wil- 
1  i  a  m  Rosen- 
wald,  noted 
p  h  i  1  a  n  t  hro- 
pist,  who  is 
over  -  all  chair- 
man of  the  Key 
Committee  re- 
cently set  up 
to  co-ordinate 
and  stimulate 
the  UJA  campaigns  in  all  trade,  in- 
dustry, profession  and  community 
divisions  in  the  metropolitan  effort. 

Irving  H.  Greenfield,  Metro-Gold- 
wyn-Mayer,  Inc.,  chairman  of  the 
Motion  Picture  and  Amusement  Divi- 
sion of  UJA,  expressed  pleasure  at  the 
designation  and  welcomed  Tisch  in- 
to the  UJA  committee's  top  working 
force.  The  division's  annual  luncheon 
( Continued  on  page  2 ) 


Lawrence  Tisch 


Set  Hearings  on  N.Y. 
State  Wage  Measure 

Special  to  THE  DAILY 

ALBANY,  July  18.-A  public  hear- 
ing will  be  held  at  the  State  Office 
Building  here  Friday  as  one  of  a  se- 
ries throughout  the  state  to  obtain 
public  reaction  bearing  on  rules  and 
regulations  scheduled  for  promulga- 
tion with  respect  to  a  law,  taking  ef- 
fect Oct.  1,  which  establishes  a  mini- 
mum wage  of  $1  an  hour  for  workers 
in  most  industries. 

The  afternoon  session,  one  in  the 
morning  is  to  be  for  non-profit  organ- 
izations —  will  be  "omnibus"  in  char- 
( Continued  on  page  1) 


OL.  88,  NO.  12 


)eals  Pend 

Closing  For 
^ox  Studio 
^and  Nearer 


eckendorf  May  Abandon 
lotel  Project,  Sell  Lease 


Revisions  of  William  Zeckendorf's 
ojected  construction  program  now 
ider  way  are  expected  to  ease  fu- 
re  commitments  of  his  Webb  & 
lapp  real  estate  firm,  and  to  pro- 
de  new  cash,  to  extents  which  will 
sure  the  closing  of  his  deal  to  ac- 
tire  the  20th  Century-Fox  studio 
operty  for  $43,000,000,  it  was  re- 
nted in  financial  circles  yesterday. 
Zeckendorf  is  said  to  have  decided 
abandon  the  projected  construction 
the  2,000  room,  48-story  hotel  in 
>ckefeller  Center  for  which  excava- 
l»n  work  was  completed  some  time 
o.  It  is  estimated  that  this  will 
( Continued  on  page  6 ) 

lergymen  Here  Attack 
mid'  Film  Come-Ons 

Pleading  that  New  York  become 
ither  "a  center  of  primness"  nor 
fie  headquarters  of  prurience,"  Dr. 
jiHiam  F.  Rosenblum,  rabbi  of  Tem- 
p  Israel  here  and  co-chairman  of  the 
dmmittee  of  Religious  Leaders  of 
Jiw  York,  has  asked  film  producers 
Id  exhibitors  to  carefully  examine 
pduct  before  putting  it  on  the 
!;  'een. 

"We  do  insist  that  they  (producers 
(Continued  on  page  6) 

.tudio  Activity  Shows 
iicrease;  33  in  Work 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  18.-With  the 
-  rt  of  four  new  pictures  last  week, 
Induction  activity  is  on  the  uprise, 
pal  number  of  pictures  before  the 
meras  is  33.  Only  one  was  corn- 
iced. Producer-director  George  Sid- 
y  wrapped  up  the  final  shots  on 
'ispe,"  which  was  filmed  in  Cinema- 
bpe  and  color  as  a  Sidney  Interna- 
Inal-Posa  Films  Internacional  pro- 
i  ction  for  Columbia  Pictures  release, 
'  th  Cantinflas,  Dan  Dailey  and  Shir- 
(Continued  on  page  6) 


Izaok  Walton  Welcome 
-  If  He  Has  a  Car 

Special  to  THE  DAILY 

HARTFORD,  July  18.-Atty.  George 
LeWitt,  president  of  the  Lakeside 
Realty  Company,  and  his  son,  Brooks, 
owners  of  the  Berlin  (Conn.)  Drive-In, 
have  put  still  another  innovation  into 
effect,  advertising  free  fishing  in  the 
theatre's  now-well-stocked  lake. 

Previously  announced  —  and  still 
very  much  in  effect  —  are  free  boat 
rides  for  younsters  on  a  nightly  basis, 
and  a  Sunday  "Swap-and-Sell"  Plan 
whereby  a  carfull  of  patrons  (for  only 
50  cents  admission)  can  enter  the 
grounds  from  9  A.M.  to  5  P.M.,  and 
participate  in  either  swapping  or  buy- 
ing household  goods  from  other  pa- 
trons. 


Paramount  Names  12 
To  Achievement  Club 

Twelve  members  of  Paramount's 
domestic  organization  will  be  inducted 
into  the  company's  "100  Per  Cent 
Club,"  highest  honor  for  year-long 
achievement  that  can  be  bestowed  on 
employees  of  the  Paramount  field 
forces,  it  was  announced  yesterday  by 
George  Weltner,  vice-president  in 
charge  of  world  sales.  The  organiza- 
tion was  established  35  years  ago  to 
spotlight  accomplishment. 

Named  were:  Lillian  M.  Ahearn, 
booker,  Cincinnati;  Joseph  L.  Bene- 
dick, sales,  St.  Louis;  James  R. 
Broiles,  head  booker,  Dallas;  Harlan 
E.  Brunt,  head  booker,  Los  Angeles; 
Matthew  F.  Donohue,  salesman,  Mil- 
waukee; Max  Factor,  sales  manager, 
Los  Angeles;  Robert  L.  Hames,  sales- 
( Continued  on  page  7) 


TEN  CENTS 


Hits  Big  Budgets 

Increase  In 
Production  Is 
Goldstein  Plan 

20th-Fox  Studio  Head  Says 
All  Stages  Should  Be  in  Use 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  18.  -  Robert 
Goldstein,  newly  named  20th  Century- 
Fox  executive  producer,  expressed 
himself  at  a  weekend  press  interview 
in  favor  of  substantially  increased  pro- 
duction at  the  company's  studio. 

"Major  studios  here  do  not  have  to 
be  uneconomic  operations,"  Goldstein 
said.  "The  more  pictures  that  are 
made  on  a  lot,  the  lower  the  studio 
overhead.  My  function,  as  I  see  it,  is 
to  keep  the  20th-Fox  studio  real  busy. 

"We  don't  need  these  stages  if  they 
are  going  to  be  empty.  If  they  want 
empty  stages  they  don't  need  me.  I 
intend  to  follow  a  policy  of  using  the 
sound  stages  here.  I  consider  it  foolish 
( Continued  on  page  2 ) 

Too  Many  Festivals, 
British  Executive  Warns 

From  THE  DAILY  Bureau 

LONDON,  July  16  (By  Air  Mail). 
—"Decisions  of  festival  juries  over  the 
past  few  years  have  not  been  as 
widely  accepted  as  they  should  be," 
commented  Arthur  Watkins,  president 
of  the  British  Film  Producers  Associa- 
tion, on  his  return  here  from  the  Ber- 
lin Festival.  It  is  important,  he  point- 
ed out,  for  festivals  to  maintain  the 
confidence  and  respect  of  those  taking 
part. 

"There  are,"  considered  Mr.  Wat- 
( Continued  on  page  6) 


Coast  Funeral  Services 
For  Mrs.  DeMille  Today 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  18.  -  Funeral 
services  for  Constance  Adams  DeMille, 
87,  widow  of  producer-director  Cecil 
B.  DeMille,  who  died  Sunday  of  pneu- 
monia, will  be  held  tomorrow  at  11 
A.M.  at  St.  Stephen's  Episcopal 
Church.  Interment  will  be  beside  her 
husband  in  Hollywood  Memorial  Park 
Cemetery. 


Motion  Picture  Daily 


Tuesday,  July  19,  19f 


PERSONAL 
MENTION 


SPYROS  P.  SKOURAS,  president  of 
20th  Century-Fox,  has  returned 
to  New  York  from  the  Coast. 
• 

Walter  Reade,  Jr.,  president  of 
Walter  Reade,  Inc.,  has  left  here  for 
Los  Angeles. 

Martin  H.  Poll,  president  of  Gold 
Medal  Studios,  left  New  York  yester- 
day for  London,  Paris  and  Rome. 
• 

Mrs.  Arthur  Reiman  gave  birth 
at  Jamaica  Hospital  here  on  Sunday 
to  a  daughter,  Karen  Reth.  Father 
is  manager  of  the  United  Artists  con- 
tract department,  Western  division. 
• 

Jan  Murray,  television  star,  will 
leave  New  York  today  for  a  vacation 
and  for  a  month  in  summer  stock. 
• 

W.  R.  Lawrence,  retired  theatre 
executive  of  Irving,  Tex.,  and  Mrs. 
Lawrence  celebrated  their  70th  wed- 
ding anniversary  on  Sunday. 

• 

Evelyn  Seeff,  secretary  to  Har- 
old Rand,  Paramount  publicity  de- 
partment manager,  has  left  New  York 
for  a  vacation  at  Cape  Cod. 

John  Vallon,  United  Artists  spe- 
cial representative,  has  left  Atlanta  for 
the  West  Coast. 


Music  Hall  Premiere 
Announced  for  'Stairs' 

"The  Dark  at  the  Top  of  the 
Stairs,"  Warner  Rrothers  production 
of  William  Inge's  stage  success,  will 
launch  the  Fall  season  of  the  Radio 
City  Music  Hall  with  a  post-Labor 
Day  world  premiere  engagement,  it 
was  announced  yesterday  by  Renj. 
Kalmenson,  Warner  executive  vice- 
president,  and  Russell  V.  Downing, 
Music  Hall  president. 

"Stairs"  was  produced  by  Michael 
Garrison  and  directed  by  Delbert 
Mann,  from  a  screenplay  by  Harriet 
Frank,  Jr.,  and  Irving  Ravetch.  It  stars 
Robert  Preston  and  Dorothy  McGuire. 


NEW  YORK  THEATRES 


, —  RADIO  CITY  MUSIC  HILL — i 

Reefcefellef  Ctnter  •  Ci  6-4600 

"BELLS  ARE  RINGING" 

An  ARTHUR  FREED  PRODUCTION  starring 

JUDY  HOLLIDAY  •  DEAN  MARTIN 

from  M-G-M  In  CiamiSc**  mi  METR0C010B 
ON  THE  GREAT  STAGE  "HAWAII.  VXK" 


Tisch  Named 

(Continued  from  page  1) 
—a  testimonial  at  the  Essex  House  to 
Sol  Schwartz,  RKO  president-was  a 
record-breaking  affair,  and  leaders  in 
the  division  have  been  continuing  the 
drive  since  in  order  to  cover  all  who 
have  not  yet  been  reached  for  the 
1960  UJA  effort. 

Rarney  Ralaban,  Paramount  Pic- 
tures, Inc.,  is  co-chairman  of  the  over- 
all Key  Committee  as  well  as  treas- 
urer of  the  United  Jewish  Appeal  of 
Greater  New  York.  Samuel  Rosen,  of 
Stanley  Warner  Corp.,  is  vice-chair- 
man. 

Trans-lux  85th  Joins 
First-Run  Trend  Here 

Joining  the  growing  trend  here  to- 
ward first-run  day-and-date  openings 
with  Rroadway  theatres,  the  Trans- 
Lux  85th  Street  Theatre  in  Manhat- 
tan's upper  East  Side  announced  yes- 
terday it  has  booked  Universal's  "Por- 
trait in  Rlack"  for  an  opening  on  July 
27,  the  same  day  the  film  premieres  at 
Rroadway 's  Palace  Theatre. 

Thomas  E.  Rodgers,  Trans-Lux 
vice-president,  said  suggestions  to  in- 
stitute first-run  at  the  85th  Street  have 
increased  from  both  major  and  inde- 
pendent distributors  since  announce- 
ment three  weeks  ago  of  the  theatre's 
$100,000  alteration  and  re-styling 
project.  The  theatre's  lobby  eventually 
will  be  converted  into  an  authentic 
Parisian  street  cafe. 

Location  Considered  Ideal 

"Although  the  theatre  has  always 
operated  comfortably  in  the  black  on 
its  current  selective  subsequent-run 
policy,  distributors  have  been  eyeing 
it  for  some  time  as  perfectly  located 
and  with  the  right  kind  of  potential 
patronage  for  the  East  Side  axis  of 
dual  first-run,"  Rodgers  said. 

Kennedy-for-President 
Unit  Formed  in  Albany 

Special  to  THE  DAILY 

ALRANY,  N.  Y.,  July  18.-A  Ken- 
nedy-for-President group  is  being  or- 
ganized among  exhibitors  and  distri- 
butor personnel  in  the  Albany  ex- 
change district. 

Sparking  the  drive,  expected  to  be 
followed  by  similar  ones  in  other  key 
cities,  is  Arthur  J.  Newman,  now  sell- 
ing independent  product  upstate  and 
long-time  branch  manager  for  Repub- 
lic, until  its  exchange  here  went  dark 
four  years  ago. 

Newman  was  associated  with  Pathe 
in  a  sales  capacity  when  Sen.  John  F. 
Kennedy's  father,  Joseph  P.  Kennedy, 
headed  that  company. 

The  organization  of  support  in  the 
film  industry  for  Senator  Kennedy  is 
planned  on  an  informal  basis,  via  the 
distribution  of  buttons  and  campaign 
literature. 


704  Convention  Trip 
As  Prize  to  Showmen 

Two  officers  of  Theatre  Owners  of 
America  will  each  send  one  of  their 
managers  to  Hollywood  for  the  13th 
annual  convention  and  trade  show  at 
the  Ambassador  Hotel,  Los  Angeles, 
Sept.  13-16,  as  first  prize  for  show- 
manship contests,  Albert  M.  Pickus, 
T.O.A.  president,  reported  yesterday. 

Roy  Cooper,  TOA  executive  com- 
mittee chairman,  is  currently  holding 
an  exploitation  drive  in  his  West-Side- 
Valley  Theatres  in  the  San  Francisco, 
California  area,  with  a  trip  to  the 
convention  as  the  first  prize  for  the 
winning  manager  and  his  wife. 

A  similar  campaign  is  being  staged 
by  R.  M.  Kennedy  of  Rirmingham, 
Alabama,  head  of  Kennedy  Theatres, 
and  assistant  to  the  president  of 
T.O.A.,  which  will  send  the  prize- 
winning  manager  to  Hollywood.  Roth 
Kennedy  and  Cooper  have  registered 
a  manager  and  the  manager's  wife  for 
the  convention,  with  the  names  to  be 
supplied  when  judging  is  completed. 

'Exodus'  Will  Benefit 
Will  Rogers  Hospital 

The  Will  Rogers  Memorial  Hospital 
&  Research  Laboratories  of  Saranac 
Lake,  N.  Y.,  will  run  the  first  benefit 
performance  of  "Exodus,"  Otto 
Preminger's  United  Artists  release, 
Thomas  E.  Rodgers  and  Arthur  Rosen, 
chairman  and  co-chairman  of  the  hos- 
pital's special  activities  committee, 
announced  yesterday. 

To  be  held  Sunday,  Dec.  18,  the 
benefit  at  the  Warner  Theatre  here 
will  constitute  the  committee's  major 
fund-raising  project  for  1960.  Ar- 
rangements for  sale  of  tickets  will  be 
announced  shortly. 

M-G-M  Will  Release 
Le vine's  'Wind'  in  Nov. 

M-G-M  announced  yesterday  it 
would  release  this  November  "Where 
the  Hot  Wind  Rlows,"  Joseph  E.  Le- 
vine's  Embassy  production  based  on 
Roger  Vailland's  prize-winning  novel, 
"The  Law." 

The  picture  was  written  and  pro- 
duced by  Jules  Dassin,  and  stars  Gina 
Lollobrigida,  Yves  Montand  and 
Melina  Mercouri.  The  film,  which  was 
shot  on  location-  in  Sicily,  marks  Le- 
vine's  first  association  with  M-G-M. 


Rep.  Stock  Sale  Okayed 

WASHINGTON,  July  18.  -  The 
Securities  and  Exchange  Commission 
has  given  its  approval  retroactively  to 
the  sale  of  common  stock  of  Republic 
Pictures  Corp.  to  Victor  M.  Carter  by 
Associated  Motion  Picture  Industries, 
Inc.  The  last  is  a  closed-end  non- 
diversified  investment  company.  The 
action  was  necessary  because  of  tech- 
nical non-compliance  with  SEC  rules. 


Goldstein  Plan 

( Continued  from  page  1 ) 
to  have  a  big,  well-equipped  stud 
and  not  make  use  of  it. 

"I  am  convinced  there  is  a  lot  rl 
money  to  be  made  in  this  business  ; 

Goldstein,  who  was  appointed  terj 
porary  executive  in  charge  of  produj 
Hon  by  Spyros  P.  Skouras,  20th-F<!, 
president,  only  last  Friday,  followiij 
the  death  of  Ruddy  Adler,  said "  ] 
was  enunciating  his  own  convictiorj 
There  had  not  been  time,  he  pointej 
out,  to  establish  new  policy  or  prj 
pare  a  new  program  for  discussioj 
with  company  executives,  hence  ]| 
could  not  say  at  this  time  how  mai  l 
more  pictures  it  might  be  found  praj 
ticable  to  add  to  20th-Fox's  1960-'(l 
production  program 

Approval  Expected 

Nevertheless,  Goldstein's  views 
the  desirability  of  increasing  produ 
tion  to  a  level  approximating  tl 
maximum  a  studio's  facilities  can  a 
commodate  is  certain  to  win  the  e: 
thusiastic  approval  of  the  natior 
exhibitors.  Theatre  owners  have  cor 
plained  of  a  product  shortage  for  se; 
eral  years  past  and  after  repeatc 
efforts  to  induce  major  studios  to  a 
pand  their  output  are  now  advancii' 
plans  to  foster  additional  productio 
through  a  new  company  fostered  1 
the  American  Congress  of  Exhibito 
and  through  play  date  cooperation  1 
a  program  of  pictures  to  be  sponsor) 
by  Pathe  Laboratories. 

Goldstein  also  voiced  the  opinic 
that  extremely  high  budget  pictur 
which  serve  in  the  main  to  enhani 
the  prestige  of  either  the  producer 
the  studio,  or  both,  are  not  essentia 

Money  Not  Enough,  He  Feels 

"Money  alone  cannot  guarantee 
successful  picture,"  he  observed.  "If1 
could,  the  studios  would  never  mal 
a  bad  picture." 

He  also  sees  no  necessity  for  inves 
ing  huge  sums  to  obtain  screen  righ 
to  best-selling  books,  and  said  he  b 
lieves  the  emphasis  on  big  name  sta 
for  almost  all  productions  is  mi 
placed. 

"Get  young  talent  and  give  the: 
good  parts  and  they  can  becon 
stars,"  Goldstein  said. 


Ed  Fisher  Ad  Director 
Of  George  Sidney  Prods 

Ed  J.  Fisher,  a  member  of  the  C 
lumbia  Pictures  studio  publicity  d: 
partment  for  the  past  eight  yeaij 
most  recently  as  studio  publicity  ed 
tor  and  feature  writer,  has  be< 
named  advertising-publicity  direct 
for  George  Sidney  Productions. 

Fisher,  who  moved  into  the  Sidiw 
offices  at  Columbia  this  week,  w 
start  immediately  on  the  campaij 
for  "Pepe,"  George  Sidney  Intern 
tional-Posa  production. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Ch.ef  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertn er  News  Editor •  Hf^ert  V.  F 
Advertising  Manager;  Gus  H    Fausel,  Production  Manager,  TELEVISION   TODAY,   Charles  S.  Aaronson    Editorial  Director;   Pinky   Herman,  Eastern   Editor    Hollywood  Bur 
Yucca- Vine   Building    Samuel   D.   Berns,   Manager;    Telephone   HOllywood   7-2145;    Washington,  E.  H.  Kahn,  9%  National  Press  Bldg.    Washington    4,  D    C  London  J*"™"^ 
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Vice-President;  Leo  J    Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising^  each  published     3  times  J 
as  a  section  o    Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac    Telev.sion  Almanac    Fame.   Entered  as  se 
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1960s  AMAZING 
BOX  OFFICE  SMASH! 


||aB|||B^ 

THEATRE  PRESENTATION 

POUCY 


for  ALFRED 
HITCHCOCK'S 


WW 

Please  turn 
the  page 
NOW! 


PSYCHO  THEATRE  PI 

-  1960  S  AMAZING 

The  results  to  date  ■ .  ■ 

NATIONAL  PRE-RELEASE  ENGAGEMENTS 
CRACK  ALL  RECORDS  IN  LARGE  AND  SMALL 
SITUATIONS  -  INCLUDING  DRIVE-INS  - 
AS  PSYCHO  FEVER  RISES  COAST-TO-COAST! 

LEADING  CIRCUITS,  INDEPENDENT 
OPERATORS  AND  DRIVE-INS  SET  NOW  J 
TO  PLAY  THE  PSYCHO  PICTURE- AND-POLIC) 
PACKAGE  EXACTLY  LIKE  \ 
PRE-RELEASE  ENGAGEMENTS! 

■ 


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business  in  any  and  every  type  of  situation! 

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Motion  Picture  Daily 


REVIEW: 

The  Time  Machine 

M-G-M — George  Pal  Production 


the  imaginative  genius  of  science-fiction  writers  like  H.  G.  Wells, 
whose  predictions  of  things  to  come  have  already  proven,  in  many  in- 
stances, to  have  become  science-fact,  places  Wells'  "The  Time  Machine" 
high  on  the  list  of  intriguing,  timely  screen  fare. j  The  kind  that  spells  big 
box  office  returns. 

Most  of  the  film  is  a  fascinating  experience  of  projection  800,000 
years  into  the  future.  An  important  segment  of  the  picture,  however,  is 
drafted  with  frightening  realism  of  what  may  be  in  store  for  the  world 
in  the  next  few  years  as  the  Time  Machine  makes  a  brief  stop  in  the 
year  1966  to  show  the  effects  of  global  atomic  destruction  brought  about 
by  disagreement  among  the  world  powers. 

Whatever  excitement  Mr.  Wells  may  have  been  able  to  arouse  by  the 
written  word,  George  Pal  has  multiplied  to  a  much  greater  degree.  His 
detailed  production  values,  and  effective  direction  achieves  not  only  an 
awesome  element  of  suspense,  as  we  find  ourselves  preparing  to  take  the 
journey  with  the  inventor  of  the  Time  Machine,  on  the  eve  of  the  year 
1900,  into  the  infinitive  of  fourth  dimension,  but  effects  also  a  thrilling 
sense  of  participation. 

Rod  Taylor  is  ingratiating  as  the  inventor  and  Time  Traveler.  He 
gives  the  role  credibility  and  charm,  especially  in  his  relationship  with 
the  lovely  Yvette  Mimieux,  the  girl  of  the  future.  Alan  Young  is  out- 
standing in  a  challenging  chore,  being  called  upon  to  depict  several  re- 
lated characters,  affected  by  the  passage  of  time. 

Sebastian  Cabot,  Tom  Helmore,  Whit  Bissell  are  also  featured  in  spe- 
cial roles  as  skeptic  friends,  with  Doris  Lloyd  the  inventor's  housekeeper, 
during  the  establishing  period  of  the  "experiment." 

Enhanced  by  the  color  camera  craftsmanship  of  Paul  Vogel,  the  spe- 
cial photographic  effects  by  Gene  Warren  and  Wah  Chang,  and  the 
bright  music  score  by  Russell  Garcia,  the  adapted  screenplay  by  David 
Duncan  begins  to  move  as  Taylor,  returning  from  his  journey  into  the 
future  relates  his  experience  to  friends  with  whom  he  had  made  a  dinner 
date  five  davs  earlier. 

Excitement  mounts  as  we  re-live  Tavlor's  brief  encounters  with  events 
in  the  future  —  an  episode  during  World  War  I,  bombing  of  London  in 
1940,  the  global  war  of  1966  and  his  discovery  |  of  life  as  it  endures  in 
the  year  802,701  —  as  well  as  the  passage  of  time  at  the  controls  of  the 
machine.  In  each  episode  Taylor  is  able  to  reach  the  machine  in  time  to 
escape  the  horrors  of  the  moment. 

The  more  important  sequence  of  the  future  depicts  a  world  of  beau- 
tiful young  people  living  in  a  paradise  without  pare  or  love  for  one  an- 
other. These  are  known  as  the  Eloi.  They  never  grow  old  because  thev 
are  controlled  by  a  cannibal,  grotesque  race  of  people  who  live  beneath 
the  earth  known  as  the  Morlocks,  who  raise  the  Eloi  like  cattle. 

Taylor  falls  in  love  with  the  beautiful  Eloi,  Miss  Mimieux,  whom  he 
saves  from  drowning,  and  helps  save  her  and  a  number  of  others  be- 
witched by  the  Morlocks  from  suffering  a  "cannibalistic  fate."  Trapped 
by  the  Morlocks,  Taylor  saves  himself  by  reaching  the  Time  Machine 
and  putting  the  controls  in  reverse.  a 

Taylor's  story  is  too  fantastic  for  his  friends,  with  the  exception  per- 
haps of  Alan  Young,  and  he  decides  to  return  to  the  period  of  the  Eloi 
and  his  new  found  love  interest,  taking  three  unidentified  books  with 
him  which  may  have  significant  influence  on  that  civilization. 

Expert  film  editing  was  achieved  by  George  Thomasini. 

Release  in  August,  1960.  Running  time,  101  Minutes. 

Samuel  D.  Berns 


6 


Fox  Land  Sale 


(Continued  from  page  1) 
relieve  Zeckendorf  of  the  necessity  of 
raising  a  minimum  of  $20,000,000  in 
addition  to  the  sums  already  spent 
on  the  site  and  a  $27,500,000  mort- 
gage that  had  been  promised  by  the 
Prudential  Life  Insurance  Co.  of 
America. 

Moreover,  Zeckendorf  is  reported  to 
be  in  the  final  stages  of  negotiations 
to  sell  to  Uris  Buildings  Corp.  the 
99-year  lease  on  the  site  held  by 
Webb  &  Knapp,  and  to  sell  an  ad- 
jacent plot  on  the  Avenue  of  the 
Americas  between  52nd  and  53rd 
Streets  to  Columbia  Broadcasting  Sys- 
tem. 

The  two  deals  will  provide  Webb 
&  Knapp  with  a  minimum  of  $10,- 
000,000  cash,  real  estate  circles  esti- 
mate, and  will  make  possible  closing 
of  the  deal  for  the  20th-Fox  studio 
property  on  schedule.  CBS,  it  is  be- 
lieved, wants  the  site  for  a  building 
that  will  house  all  of  its  presently 
scattered  mid-Manhattan  operations. 
Uris  is  understood  to  be  interested  in 
erecting  a  combined  hotel  and  office 
building  on  the  proposed  Zeckendorf 
hotel  site. 

Expectations  are  that  if  the  pending 
deals  are  consummated,  Zeckendorf 
will  close  his  deal  with  20th-Fox  with- 
in the  next  30  days.  On  closing,  he 
will  pay  20th-Fox  the  balance  of  a 
$5,000,000  down  payment,  and  an 
additional  $38,000,000  within  a  six- 
month  period  following  approval  of 
the  deal  by  20th  Century-Fox  stock- 
holders. 


Too  Many  Festivals 

( Continued  from  page  1 ) 
kins,  "far  too  many  festivals."  Last 
year  the  International  Federation  of 
Film  Producer  Associations  received 
18  applications.  This  year  the  figure 
was  20. 

"Festivals,"  said  the  BFPA  presi- 
dent, "serve  a  triple  purpose.  They 
help  to  maintain  an  artistic  standard 
of  film  production;  they  bring  all  sec- 
tions of  the  cinema  industry  together; 
and  they  provide  a  shop  window  to 
the  world  for  everyone  in  the  in- 
dustry." 

"If  there  were  fewer  of  them,"  he 
summed  up,  "the  standard  would  au- 
tomatically go  up."  The  whole  ques- 
tion of  festivals  will  be  examined  at 
the  international  body's  general  as- 
sembly later  this  month. 


Lewis  to  Appear 

Jerry  Lewis  will  make  a  series  of 
appearances  on  the  stages  of  Loew's 
Theatres  this  Wednesday  and  ,  Thurs- 
day in  conjunction  with  "The  Bell- 
boy," his  latest  production  for  Para- 
mount. 


Stevens  Names  Houser 
For  Public  Relations 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  18.  -  George 
Stevens  has  engaged  Mervin  Houser 
as  international  director  of  public  re- 
lations for  the  Stevens  Company. 
Houser  assumed  his  new  duties  yes- 
terday and  will  work  in  close  col- 
laboration with  the  20th  Century-Fox 


organization  for  which  the  Stevens 
Company  is  producing  "The  Greatest 
Story  Ever  Told." 

Houser  will  work  on  overall  plans 
for  the  worldwide  campaign  of  in- 
formation, to,  be  commensurate  with 
the  stature  of  Stevens'  picturization  of 
the  life  of  Jesus. 

Prior  to  joining  the  Stevens  Com- 
pany, Houser  was  director  of  public 
relations  for;  Samuel  Goldwyn  and 
prior  to  that  for  David  O.  Selznick. 


Tuesday,  July  19,  i 


levine  Chicago-Bounti 
For  'Hercules'  Talks 

Joseph  E.  Levine  and  Ed  Feldi  1 
president  and  publicity  director,  L 
spectively,  of  Embassy  Pictures,  | 
fly  from  here  tonight  to  Chicago 
exhibitors'  conferences  concerning  <e 
Aug.  5  saturation  of  "Hercules  fc 
chained"  in  more  than  90  theatre  \ 
the  Loop  area.  Levine  will  also  nm 
a  round  of  press,  TV  and  radio  acfj 
ties  heralding  the  Warner  Brotli 
release. 

A  six-way  commercial  tiein,  inv 
ing  five  of  Chicago's  largest  merch 
and  the  Chicago  Sun-Times,  has 
been  set.  The  promotion  encompal 
newspaper   display   space,   TV  I 
promotion  and  window  and  store  i 
plays.  The  promotion  was  arranl 
by  Paul  Montague,  Embassy's  sptl 
field  exploitation  representative  in, 
Chicago  area. 

Participating  in  the  Chicago  ] 
motion  will  be  Dave  Wallerst 
president  of  Balaban  and  Katz;  H 
Lustgarten  and  Nate  Piatt,  B  & 
executives;  Jack  Kirsch,  head  of 
lied  Theatres  of  Illinois;  Due 
Kennedy,  head  of  Great  States  Tl 
tres,  and  Montague. 


Clergymen  Attack 

( Continued  from  page  1 ) 
and  exhibitors)  should  not  allow  thc^ 
selves  nor  their  wonderful  mediurrfi 
entertainment  and  appeal  to  appn 
to  be  protagonists  of  violence  :l 
questionable  moral  behavior,"  Raj 
Bosenblum  commented  in  a  semi 
at  his  synagogue.  He  said  he  was  8 
asking  motion  picture  screens  "to  1 
come  texts  on  virtue,"  but  plead 
instead  for  discretion. 

Meanwhile,  the  Rev.  Dan  M.  Pot', 
director  of  the  Protestant  Council; 
the  City  of  New  York,  said  that  N" 
York's  "summer  festival"  in  the  Tiri 
Square  area  was  "repugnant  to  it 
person  of  good  taste,  let  alone  th  i 
who  hold  to  high  moral  and  spirit, 
standards,"  because  motion  pictui 
there  are  "loaded  with  sex,  vice  a| 
crime,  brazenly  promoted  with  lul 
and  suggestive  come-on  posters,  hi 
ners  and  other  outdoor  advertising 


Studio  Activity 

( Continued  from  page  1 ) 
ley  Jones,  along  with  a  host  of  ijj 
show  business  personalities  maki 
guest  appearances  in  the  film. 

Started  were:  "Reptilius"  (Sidr 
Pink  production  for  American  Int! 
national);  "The  Schnook"  (for  2( 
Century- Fox);  "The  Misfits"  (Sev! 
Arts  production  for  United  Artists  | 
lease),  and  "The  World's  Great 
Sinner"  (Frenzy  production). 


Conn.  Golf  Today 

HARTFORD,  July  18.  -  Seve| 
hundred  industry  figures  from  aloj 
the  Atlantic  Seaboard  are  expect 
to  attend  tomorrow's  annual  golf  oi, 
ing  of  the  Motion  Picture  Theal 
Owners  of  Connecticut  at  Mill  Ri\ 
Country  Club,  Stratford. 


sday,  July  19,  1960 


Motion  Picture  Daily 


.  Y.  Wage  Bill 


( Continued  from  page  1 ) 
It.  That  is,  general  for  all  indus- 


REVIEW: 

The  39  Steps 

20th-Fox — Rank — CinemaScope 


he  public  hearings  will  run 
iugh  Aug.  16.  First  is  in  Buffalo 
Hi  Thursday.  Later  hearings  for  spe- 
ll businesses  are  slated  including 
I  for  the  "amusement  and  recrea- 
I:  industry"  here  on  Aug.  4.  A 
I  ilar  hearing  will  take  place  in  New 
h  City. 

'he  amusement  and  recreation  in- 
fltry  is  one  of  10  now  covered  by 
rjiimum  wage  orders  which  the  in- 
%  trial  Commissioner  promulgates,  on 
commendations  of  boards  appointed 
In  within  an  industry.  Public  hear- 
|s  are  held  by  these  boards  or  pan- 
I  consisting  of  employers  and  em- 
ayes,  before  they  act  on  minimum 

-.  'S. 

J^he  last  directive  of  the  board  for 
■j  amusement  and  recreation  indus- 
I  increased  the  "floor"  for  motion 
iture  theatre  cashiers,  ticket  takers, 
jprmen  and  matrons  to  $1  an  hour 
Active  April  1.  Left  unaffected  by 
1  $1  hourly  minimum  were  ushers, 
sip  attendants,  children's  matrons 
ijl  messengers. 

k  22-page  rules  committee  bill  in- 
tiiuced  on  March  14,  approved  by 
I  Assembly  March  30  and  by  the 
State  on  March  31  under  a  "mes- 
|e  of  necessity"  from  the  governor, 
kn  Governor  Nelson  A.  Rockefeller's 
abroval  April  18. 

I'n  a  memorandum  accompanying 
k  signature,  he  stated  the  measure 
Mends  minimum  wage  coverage  to 
«),000  workers  not  covered  by  either 
M;tate  minimum  wage  order  or  by 
4  Federal  minimum  wage  law,  and 
ejablishes  for  them  a  minimum  wage 
4$1  an  hour."  It  also  "establishes  a 
rjre  expeditious  wage  board  pro- 
cure by  reducing  in  a  reasonable 
rnner,  the  time-delay  between  the 
eivening  of  the  board  and  the  effec- 
t  e  date  of  new  wage  orders." 


aramount  Names 

( Continued  from  page  1 ) 
n,  Charlotte;  Charles  W.  Howell, 
;kd  booker,  Atlanta;  Richard  A. 
igan,  head  booker,  New  York;  Rob- 
J.  Moore,  head  booker,  Boston; 
in  J.  Serfustino,  salesman,  Buffalo, 
d  John  C.  Stock,  booker,  Milwau- 


J,bany  Dinner  for  Susse 

ALBANY,  N.  Y.,  July  18.-Edward 
Susse,  who  has  been  promoted  to 
5  post  of  M-G-M  branch  manager 
Detroit,  will  be  honored  at  a  din- 
x  of  the  Albany  exchange  district 
tributors     representatives,  circuit 
in  and  independent  exhibitors,  on 
ig.  15.  The  committee  on  arrange- 
rs includes:   Herbert  L.  Gaines, 
arner  Brothers  branch  chief;  Elias 
hlenger,  Fabian  division  manager; 
d  Joe  Miller,  Menands  Drive-in  op- 
itor  and  one-time  Columbia  branch 
mager. 

Susse,  who  has  been  associated 
th  M-G-M  for  more  than  25  years, 
cceeds  in  Detroit  Lou  Marks,  ad- 
nced  to  central  division  manager, 
placing  John  J.  Maloney,  retired. 


the  John  Buchan  spy  thriller,  initially  filmed  two  decades  ago  by  Alfred 
Hitchcock,  has  been  produced  anew  by  the  Rank  organization,  and, 
while,  inevitably,  there  will  be  comparisons  with  the  first-time-around- 
effort,  the  enterprising  showman,  regardless  of  his  locale,  can  point  re- 
assuringly at  contents  of  this  handsome,  resplendent  color-CinemaScope 
presentation  and  cite  improvements  on  all  counts. 

The  foregoing  is  not,  by  any  stretch  of  the  imagination,  to  poke  anti- 
quity status  at  the  Hitchcock-Robert  Donat-Madeleine  Carroll  version; 
what  went  before  has  Served,  nobly  indeed,  as  a  brilliant  format,  a 
working  blueprint,  of  what  to  do  and  what  not  to  do  as  regards  a 
strikingly  effective  suspense  story.  Where  the  Hitchcock  forces  used 
black-and-white  for  effect,  producer  Betty  E.  Box  and  director  Ralph 
Thomas  (working  from  a  Frank  Harvey  screenplay,  as  based  on  John  — 
Lord  Tweedsmuir  —  Buchan's  novel)  turned  to  modern-day  Cinema- 
Scope  and  Deluxe  Color.  The  contrast  is  something  for  the  screen's  his- 
torians to  fully  chronicle. 

And  where  the  earlier  Hitchcock  story  brought  the  hero  (Donat  then, 
redoubtable  Kenneth  More  now)  to  a  music  hall  to  hear  the  significant 
phrase,  "What  are  the  39  steps?"  the  integral  setting  of  1960  is  a  sunny 
afternoon  in  Regent's  Park.  More  discovers  that  a  nanny's  baby-carriage 
contains  not  a  gurgling  infant  but  a  gun. 

It  develops  that  More  is  wanted  for  murder  and  about  all  he's  cer- 
tain of  at  the  moment  is  that  the  governess*  frantically-whispered  "39 
steps"  will  lead  him  to  a  lonely  village  in  the  picturesque  Scottish  High- 
lands. 

Subsequent  sequences  bring  More  into  forceful  encounters  with  char- 
acter players  as  only  our  British  film-making  cousins  can  provide.  It's 
suspense  drama,  brilliantly,  logically,  compellingly  produced,  directed 
and  enacted. 

Europe's  Taina  Elg,  seen  in  a  number  of  top-grossing  U.S.  attractions 
over  the  years,  is  the  girl  of  the  moment;  Barry  Jones,  one  of  England's 
best  featured  delineators  plays  a  scientist;  and  Brenda  de  Banzie  com- 
pletes the  first  echelon  of  acting  command,  as  a  crystal-gazer  with  an 
imaginative  twist.  P 

The  Ralph  Thomas-Betty  Box  touches  are  masterful,  ever  remindful 
that  they  are  working  with  an  acclaimed  legend  of  the  modern  screen. 

Ernest  Stewart's  photographic  effects  and  Clifton  Parker's  music  are 
something  to  write  home  about. 

There  should  be  a  waiting  market  for  this  one! 

Release,  July,  1960.  Running  time,  95  minutes. 

Allen  M.  Widem 


British  Pay-TV 

(Continued,  from  page  1 ) 
man  of  the  National  Advisory  Council 
for  Education  for  Industry  and  Com- 
merce. 

Among  the  many  problems  the  com- 
mittee will  have  to  consider  are 
whether  Britain  should  have  a  third, 
or  fourth  TV  channel;  whether  the 
present  limitation  on  the  hours  of  TV 
broadcasting  should  be  removed;  and 
whether  Britain  should  have  commer- 
cial radio  stations. 

The  Postmaster  General  also  an- 
nounced that  the  present  BBC  Char- 
ter, due  to  expire  in  June  1962,  is 
to  be  extended  to  July  1964.  This 
brings  the  BBC  into  line  with  the  ITA 
(Independent  Television  Authority) 
whose  present  term  expires  on  that 
date. 

The  committee  is  expected  to  take 
two  years  compiling  its  report. 


Chicago  'Black'  Debut 
Examined  by  Press 

A  long,  complimentary  look  at  the 
extensive  publicity  and  exploitation 
aids  used  by  Universal  when  it  pre- 
miered "Portrait  in  Black"  in  Chicago 
last  month  was  taken  last  Saturday  in 
the  magazine  supplement  of  the  Chi- 
cago Daily  News. 

Three  pages  of  text  arid  photo- 
graphs were  employed  by  writer  Dick 
Christiansen,  who  explained  why 
Chicago  was  chosen  as  the  site  of  the 
"Portrait"  premiere.  He  wrote  that 
New  York  and  Hollywood  have  be- 
come "jaded"  by  too  many  premieres 
in  the  past,  but  in  the  midwest  and 
Chicago,  such  an  event  is  'relatively 
new  and  likely  to  get  maximum  at- 
tention and  excitement. 

The  author  said  producer  Ross 
Hunter  himself  chose  Chicago,  largely 
because  two  of  his  earlier  pictures, 
"Imitation  of  Life"  and  "Pillow  Talk," 
had  "tremendously  profitable"  open- 
ing runs  in  the  Windy  City.  Christian- 


W.B.  Engages  Brumberg 
For  Coast  Exploitation 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  18.  -  William 
W.  Brumberg  has  been  appointed  to 
the  newly-created  position  of  western 
exploitation  and  co-operative  advertis- 
ing and  publicity  director,  in  line  widi 
moves  to  expand  and  implement  pro- 
motional operations  of  Warner  Broth- 
ers. He  will  make  his  headquarters  at 
the  Warner  film  exchange  here. 


'Scoundrels9 :  $14,600 

A  first-week  gross  of  $14,600  was 
racked  up  at  the  Sutton  Theatre  here 
for  "School  for  Scoundrels,"  it  has 
been  reported  by  Continental  Dis- 
tributing, Inc. 

sen  reported  that  Chicago's  role  as  a 
good  film  town  has  been  a  growing 
force  in  Hollywood  economics  for 
several  years. 


Final  Argument  Heard 
In  S.F.  Embassy  Suit 

Special  to  THE  DAILY 

SAN  FRANCISCO,  July  18.-Clos- 
ing  argument  in  the  10-year-old  Em- 
bassy Theatre  eight  -  million  -  dollar 
monopoly  suit  got  under  way  today 
with  Embassy  attorney,  Robert  D. 
Raven  occupying  the  court's  full  day 
with  a  recapitulation  of  charges  of  a 
"rigged  market"  in  the  allocation  of 
product  by  the  defendants. 

Chief  defendants  in  the  case,  be- 
ing heard  by  Federal  Judge  Lloyd  H. 
Burke,  are  the  eight  major  distribut- 
ing firms  and  National  Theatres,  in- 
cluding its  main  subsidiary,  Fox  West 
Coast  Theatres. 

Product  Pooling  the  Issue 

Basic  point  of  Raven's  argument 
was  a  detailed  description  of  alleged 
pooling  of  product  by  FWC  and  its 
rival  circuit  operated  by  Blumfeld 
Theatres  in  San  Francisco,  Stockton, 
Sacramento,  Berkeley  and  Oakland. 
When  the  Embassy  suit  first  was  filed 
in  1950,  the  Blumfeld  circuit  also  was 
named  as  a  defendant,  but  in  the 
interim,  the  Blumfeld  suit  was  sepa- 
rated from  the  current  court  action 
and  thus  will  provide  another  judicial 
issue  to  be  heard  when  the  current 
case  is  finished. 

Daniel  McLean  and  Leland  Dibble 
are  the  Embassy  owners  who  filed  the 
original  suit  in  1950  with  the  claim 
that  their  Market  Street  house  was 
the  victim  of  a  conspiracy  by  the  as- 
sorted defendants  to  deprive  them  of 
first  run  product. 

Judge  Burke  is  presiding  over  the 
non-jury  trial  after  reading  the  tran- 
script of  the  previous  evidence  heard 
by  the  late  Judge  Edward  P.  Murphy, 
who  died  near  the  conclusion  of  the 
case  argued  in  1958. 


Record  for  '13  Ghosts9 

William  Castle's  "13  Ghosts"  broke 
the  house  record  at  the  Paramount 
Theatre,  San  Francisco,  with  a  gross 
of  $21,000  for  its  first  three  days,  it 
is  reported  by  Columbia  Pictures. 


"Please  Don't  Eat  The  Daisies"  sprouted  seven  T^ATCflTFQ  billing -and  hearty  bravos  to  the  makers  of  this 

fresh-as-a-daisy  records  in  its  seven  weeks  at  Radio  MJlxLOxElO  delightful  motion  picture,  and  for  the  .exciting 

City  Music  Hall.  To  quote  the  Music  Hall's  recent  IJfYITQTTE'T  Music  Hal1  stage  show-  Eacn  month'  13  miIlion 

letter  to  McCall's:  "As  one  precedent-maker  to  an-  ^V/UV^UJlll  entertainment-minded  women  are  in  McCall's 

other,  may  we  thank  you  for  your  box  office  as-  IFfYR       '  wide"screen  picture  — where  linage  and  circulation 

sist..."  Note:  McCall's  was  the  only  women's  JP  KJlX  records  are  going  upsa-daisy  in  each  memorable 

service-field  magazine  in  which  MGM  planted  its  fjfn  fi  A  T  T  *Q  issue-  Get  them  into  y°ur  Picture  bv  gettin§  y°ur- 

"Daisies"  advertising.  Our  gratitude  for  the  feature  lrlv  V/TlJuJuD  self  in  McCall's  . . .  First  Magazine  For  Women. 


)L.  88,  NO.  13 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JULY  20,  1960 


TEN  CENTS 


nnounced  by  Johnston  Crescent  Lauds  ACE  Production  Co.; 
IPAA  Retires  Subscribes  $50,000  to  Founding  Fund 

ls  Sponsor  of 
Oscar'  Show 


ahane  Regrets  Necessity 
f  Commercial  Backing 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  19.-The  Mo- 
ll Picture  Association  of  America 

1  not  participate  in  sponsorship  of 
next  Academy  Awards  program. 

2  decision  was  made  at  a  meeting 
the  member  company  heads  last 
ek,  Eric  Johnston,  MPAA  presi- 
it,  reported  to  B.  B.  Kahane,  Acad- 
y  president,  after  which  Kahane  is- 
■d  the  following  statement: 

I  Unfortunately,  this  means  that  the 
( Continued  on  page  4 ) 


See  Stern  Reelection 
As  NJ.  Allied  Head 

Sidney  E.  Stern,  president  of  Alliec 
eatre  Owners  of  New  Jersey  for 
past  five  years,  is  expected  to  be 
drafted  for  an- 
other  term 
when  the  or- 
ganization holds 
its  annual  elec- 
tion next  Tues- 
day during  its 
convention  at 
the  Concord 
Hotel,  Kia- 
mesha  Lake, 
N.  Y.  Stern  pre- 
viously  has 
stated  he  would 
decline  another 
term  but  Jersey 
Lied  directors  said  yesterday  they 
(Continued  on  page  2) 

LEVISION  TODAY— page  4 


Sidney  Stern 


Enthusiastic  praise  of  the  projected 
duction  company  was  voiced  by  D.  R. 
ment  Co.  of  Nashville,  in  forwarding 

NT  A  Announces  Return 
Here  Within  90  Days 

Sales  headquarters  for  National 
Telefilm  Associates,  Inc.,  will  be  re- 
established here  within  90  days,  Ely 
A.  Landau,  NTA  board  chairman,  an- 
nounced yesterday.  Other  company 
departments,  among  them  sales  serv- 
ice, promotion,  publicity  and  advertis- 
ing, will  also  make  their  headquarters 
here,  he  added. 

All  NTA  sales  activities  will  con- 
( Continued  on  page  4 ) 

Theatrical  Productions 
Are  Planned  by  Desilu 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  19.  -  Desilu 
Productions,  Inc.,  is  in  process  of 
planning  two  or  three  theatrical  fea- 
tures annually,  to  be  filmed  at  the 
Desilu  studios  here  during  the  three- 
month  period  when  there  is  a  slacken- 
( Continued  on  page  4 ) 


American  Congress  of  Exhibitors'  pro- 
Buttrey,  president  of  Crescent  Amuse- 
the  company's  subscription  of  $50,000 
to  the  founding  fund. 

Buttrey's  letter  expressed  apprecia- 
tion to  Eugene  Picker,  president  of 
Loew's  Theatres,  for  his  "helpfulness 
in  clarifying  the  understanding  of  Bob 
Hosse  and  myself  about  the  exhibitors' 
effort  in  the  production  field." 

"We  enthusiastically  inclose  here- 
with our  check  in  the   amount  of 
$50,000,  along  with  four  copies  of 
( Continued  on  page  5 ) 

Urge  Admission  Delay 
Policy  for  'Psycho' 

More  than  400  Eastern  and  Cana- 
dian exhibitors  who  gathered  yester- 
day at  the  DeMille  Theatre  here  for 
pre-sell  conferences  on  "Psycho"  were 
urged  by  Paramount  executives  to 
carry  out  the  company's  policy  of  not 
admitting  patrons  into  the  theatre 
once  the  picture  has  begun. 

Backing  up  his  plea  with  reports 
of  record-breaking  grosses  already  re- 
corded by  the  Alfred  Hitchcock  pro- 
duction, Jerome  Pickman,  Paramount 
( Continued  on  page  5 ) 


Soviet  Director  Cheers  U.S.  Films 
But  Criticizes  Exchange  Program 

By  SAUL  OSTROVE 

You  wouldn't  think  there  was  such  a  tiling  as  the  Cold  War  between  the 
United  States  and  the  Soviet  Union  —  not  after  having  listened  yesterday  to 
an  exuberant  Russian  director  speak  his  rousing  piece  on  the  state  of  motion 
pictures  throughout  the  world. 


Ivan  Pyriev,  veteran  Soviet  director, 
whose  latest  vehicle  is  "The  Idiot," 
being  released  here  by  20th  Century- 
Fox  as  part  of  the  cultural  exchange 
program,  was  practically  all  smiles  as 
he  drank  orange  juice,  picked  at  his 
roast  beef,  and  answered  with  enthu- 
siasm and  solemnity  a  hundred  ques- 
tions thrown  at  him  by  the  trade 
press. 

Nor  was  Pyriev  alone.  He  was 
flanked  by  Yulia  Borisova,  a  lovely 


young  Russian  stage  and  screen  ac- 
tress, and  Yuri  Yakovlev,  described 
by  the  director  as  both  a  comedian 
and  a  serious  dramatic  actor.  They 
are  stars  of  "The  Idiot." 

Although  Pyriev  did  most  of  the 
talking  —  through  an  interpreter  — 
the  young  stars  got  in  their  share  of 
American  words.  It  developed  that 
Pyriev's  favorite  English  word  is  "eco- 
nomics," which  he  used  repeatedly, 
( Continued  on  page  4 ) 


Meeting  Here 

Norris  Decries 
Complaints  of 
Film  Shortage 

Says  20th-Fox  Will  Deliver 
50  This  Year;  Opens  Drive 

Pointing  to  a  release  schedule  of  50 
features  from  20th  Century-Fox  for 
the    current    calendar    year,  Glenn 
Norris,  general 
sales  manager, 
said  yesterday 
that  insofar  as 
that  company  is 
co  n  c  erned 
there    is  no 
basis  for  exhib- 
itor complaints 
of  a  product 
shortage. 

Norris'  re- 
marks were 
made  at  a 
home  office 
meeting  with 

his  personal  representatives  for  the 
just  inaugurated  "all-out  sales  drive 
to  meet  the  challenge  of  abundance," 
( Continued  on  page  5 ) 

FCC  Hearings  in  Oct. 
On  TV  Film  Programs 

From  THE  DAILY  Bureau 
WASHINGTON,  July  19.  -  The 
Federal  Communications  Commis- 
sion's investigation  of  TV  program- 
ming practices  will  concentrate  on 
film  tie-ins  in  a  series  of  hearings 
scheduled  to  be  held  in  Los  Angeles 
beginning  Oct.  5,  1960.  They  will  be 
held  by  chief  hearing  examiner  James 
D.  Cunningham  in  the  North  Spring 
Street  Federal  Courthouse. 

The  inquiry  will  seek  to  determine 
whether  there  are  any  anti-competi- 
tive practices  involved  in  placing  films 
on  TV,  and  whether  the  networks' 
(Continued  on  page  4) 


Glenn  Norris 


COLOR 


BLACK 


FOR  YOUR 


□I  - 


SCREENINGS 


Film  &  Tape 

EDITING  & 


STORAGE 

Rooms 


M0VIELAB 
BUILDING 

619  W.  54th  ST. 
NEW  YORK  19. 
JUDS0N  6-0360 


Motion  Picture  Daily 


Wednesday,  July  20,  j) 


PERSONAL 
MENTION 


OGER  H.  LEWIS,  United  Artists 
vice-president  in  charge  of  ad- 
vertising -  publicity;  Burt  Sloane, 
publicity  manager,  and  David  Chas- 
man,  advertising  manager,  will  return 
to  New  York  today  from  Hollywood. 
• 

Americo  Aboaf,  vice-president 
and  general  manager  of  Universal  In- 
ternational Films  and  Universal  for- 
eign sales  supervisor,  left  here  yes- 
terday for  Paris. 

• 

Martin  Davis,  Paramount  national 
advertising,  publicity  and  exploita- 
tion manager,  left  here  yesterday  for 
the  Coast. 

• 

Meyer  M.  Hutner,  vice-president 
and  director  of  advertising-publicity 
for  William  Goetz  Productions,  is  in 
Boston  from  New  York,  and  will  go 
to  the  Coast  from  there. 

Herbert  L.  Gaines,  Warner  Broth- 
ers branch  manager  in  Albany,  N.  Y., 
has  returned  there  from  Gloversville. 
• 

Mrs.  Arnold  Burk  has  given  birth 
in  Cedars  of  Lebanon  Hospital,  Los 
Angeles,  to  a  son,  David  Martin. 
Father  is  executive  assistant  to  Rob- 
ert F.  Blumofe,  vice-president  of 
United  Artists  in  charge  of  West 
Coast  operations. 

• 

Philip  Gerard,  Universal  Pictures 
advertising-publicity  director,  and 
Mrs.  Gerard  yesterday  celebrated 
their  24th  wedding  anniversary. 

Guild  Picks  'Spartacus9 

The  Play-of-the-Month  Guild, 
which  normally  limits  itself  to  the 
selection  of  legitimate  Broadway  stage 
productions,  has  chosen  for  the  fall 
season  a  motion  picture,  Universale 
"Spartacus,"  which  opens  a  reserved- 
seat  engagement  at  the  DeMille  Thea- 
tre here  on  Oct.  6. 


gems  of 
showmanship!... 


by  national 

screen  service' 


THE  UNIVERSITY  OF  THE   STATE  OF   NEW  YORK 
THE  STATE  EOUCATION  DEPARTMENT 
ALBANY  1 


July  11,  1960 


Mr.  Martin  Quigley, 
1270  Sixth  Avenue 
New  York,  New  York 

Dear  Mr.  Quigley: 

I  would  like  to  take  this  opportunity  to  express  to 
you  my  personal  and  official  congratulations  on  your 
45th  anniversary  of  an  enduring  service  to  the  motion 
picture  industry. 

Each  generation  is  faced  with  its  own  unique 
set- of  problems.    It  is  through  leadership  of  such  under- 
standing people  as  you  that  we  as  a  nation  have  success- 
fully met  each  succeeding  challenge. 

I  most  sincerely  hope  that  you  may  long  be  in  a 
position  to  add  your  wealth  of  experience  and  good  counsel 
to  the  motion  picture  industry  in  maintaining  the  high 
standards  which  have  been  achieved  in  large  measure 
through  your  efforts  in  the  years  gone  by. 

Best  personal  regards,  I  am 

Sincerely  yours, 


Flick 


Dr.  Hugh  M.  Flick,  who  sent  this  letter  of  congratulations  to  Martin 
Quigley  on  the  occasion  of  his  45th  anniversary,  is  New  York  State  asso- 
ciate commissioner  for  cultural  education  and  former  director  of  the  State 
Education  Department's  motion  picture  division.  He  has  long  been  a 
firm  supporter  of  the  Motion  Picture  Production  Code  and  the  industry's 
system  of  self-regulation. 


TOA  Sets  Slogan  for 
Coming  Convention 

"Make  Way  for  Tomorrow"  will  be 
the  theme  for  Theatre  Owners  of 
America's  annual  convention  at  the 
Ambassador  Hotel,  Los  Angeles,  Sept. 
13-16. 

"This  theme  was  selected,"  Pickus 
said,  "because  it  suggests  up-beat, 
hope,  ingenuity,  imagination,  and 
practical  planning.  It  connotes  the 
forward  look  of  all  theatre  owners, 
and  will  dominate  all  sessions  of  the 
four-day  national  meeting." 

Will  Aid  Trade  Show 

Pickus  said  the  theme  would  also 
be  particularly  appropriate  for  the 
trade  show,  to  be  held  in  conjunction 
with  the  convention,  under  the  joint 
sponsorship  of  TOA,  the  Theatre 
Equipment  and  Supply  Manufactur- 
ers Association  and  the  Theatre 
Equipment  Dealers  Association.  The 
show,  he  said,  will  feature  the  latest 
developments  in  theatre  and  conces- 
sions equipment,  supplies  and  prod- 
uct, all  leading  toward  greater  future 
profits  for  theatre  owners. 


Florida  State  Will 
Reopen  the  Arcade 

Special  to  THE  DAILY 

JACKSONVILLE,  July  19.  -  Louis 
J.  Finske,  president  of  Florida  State 
Theatres,  says  the  Arcade  Theatre  on 
Adams  Street  in  downtown  Jackson- 
ville will  reopen  Aug.  10  as  the  Cen- 
ter when  a  renovation  program  cost- 
ing more  than  $100,000  is  completed. 

Finske  said  the  Arcade,  dark  since 
June  6,  has  been  completely  cleared 
inside.  The  theatre  opened  in  1914 
■as  a  vaudeville  house,  and  was  re- 
modeled as  a  motion  picture  theatre 
in  1934.  Its  seating  capacity  has  been 
cut  from  1,200  to  750.  "Ben-Hur" 
will  be  the  reopening  attraction. 

June  Dividends  Up 

WASHINGTON,  July  19.-Motion 
picture  companies  paid  cash  divi- 
dends of  $3,602,000  in  June,  1960, 
compared  with  $3,317,000  a  year 
earlier.  For  the  year's  first  half,  movie 
companies  reported  a  total  of  $12,- 
283,000  paid  in  cash  dividends,  down 
a  trifle  from  the  $12,520,000  paid  in 
the  comparable  period  of  1959. 


Jersey  Allic 

( Continued  from  page  1 )  | 
believe  he  will  be  amenable  to  a  1 
movement  at  the  convention. 

A  record  150  reservations  had  I 
received  at  the  convention  hotel  i 
yesterday.  The  three-day  session  j 
open  on  Monday  with  registration 
a  calendar  of  sports  and  social  a| 
ties.  Golf,  swimming  and  otheJ 
creations  loom  large  on  the  proi 
at  the  resort  hotel  which  is  all 
peak  of  its  season,  but  business 
sions  have  been  scheduled  for  "| 
day  and  Wednesday. 

Harold  Rome,  Philadelphia  ;| 
ney,  who  has  been  retained  by  J!l 
Allied  to  examine  the  possibililj 
filing  suit  against  distributors  to 
tain  improved  availabilities  for  1 
Jersey  theatres,  is  expected  to  adl 
the  convention  either  Tuesdai 
Wednesday,  presumably  to  repoij 
the  results  of  his  study  of  the  Jii 
release  situation. 

Irving  Dollinger,  Jersey  Allied's 
resentative  on  national  Allied's  b 
of  directors,  is  expected  to  review 
agenda  for  the  summer  meeting  o 
national  organization's  board  of  dj 
tors  at  the  Blackstone  Hotel,  Chiij, 
Aug.  5  and  6. 

The  convention  will  close  Weoi 
day  night  with  a  banquet. 

Ralph  Ripps  Named  I 
MGM  Albany  Manage 

Ralph  Ripps  has  been  named  1 
ager  of  the  MGM  exchange  in  All: 
by  Robert  Mochrie,  general 
manager.  Ripps  replaces  Ed\i 
Susse,  who  recently  was  assignei 
the  Detroit  branch.  Ripps  has  I 
salesman  at  the  Albany  branch  fo 
years. 


The 
finest 
carbons 

ever 
made... 

IM  ATI  ON  At 

^•^^^^^^^J  TRADE-MARK 

PROJECTOR 
CARBONS 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fi 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bui 
Yucca-Vine  Building,  Samuel  D  Berns  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau 
Bear  St  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  M( 
picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3' 
Cable  address:  Quigpubco.  New  York  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallaj 
Vice-President;  Leo  J.  Brady,  Secretary  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  ' 
as  a  section  ot  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  set 
class  matter  bept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies, 


RODGERS  s  H 


A  Magna  Production 


CONTINUES  RACKING 


THEATRE 


UNITED 


FIRST  RETURNS 


UP  TOP 


ALL  OVER 


CANADA 
DRIVE-IN 


ENGAGEMENTS  AT  THESE  EX- 
CHANGES ALSO  TRULY  SMASH! 


Chicago 

Indianapolis 

Albany 

Dallas 

Kansas  City 

St.  Louis 

Cincinnati 


Buffalo 

Philadelphia 

Minneapolis 

Memphis 

Salt  Lake  City 

Boston 

Milwaukee 


Denver 
Jacksonville 
New  Haven 
Atlanta 
Pittsburgh 
New  York 
San  Francisco 


TgjgH'5'011  T°r9M  Motion  Picture  Daily 


AROUND  THE 


TV  CIRCUIT 

with  PINKY  HERMAN  


STARRING  Paul  Burke,  Horace  MacMahon  and  Nancy  Malone  and 
featuring  as  guest  stars  Eric  Portman  and  Suzanne  Pleshette,  Screen 
Gems'  initial  seg  of  the  "Naked  City"  telefilm  series,  started  to  roll  before 
the  cameras  at  the  Gold  Medal  Studios  in  the  Bronx  under  the  direction 
of  John  Brahm.  Herbert  B.  Leonard  is  the  producer  of  the  program.  .  .  . 
August  issue  of  Redbook  Mag  features  MGM's  "Bells  Are  Ringing"  as 
Pic  of  the  month.  .  .  .  General  Motors  will  present  Danny  Kaye's  TV  de- 
but (as  star  of  his  own  show)  next  October.  .  .  .  Jan  Murray  will  return 
Mon.,  Sept.  5  (2-2:30  P.M.)  as  emcee  of  a  new  audience-participation 
daily  NBColor  quizzer.  .  .  .  For  many  years  one  of  the  most  popular  of 
theatre  short  subjects,  one  hundred  "Pete  Smith  Specialties,"  have  been 
released  for  TV  by  MGM-TV.  Series  will  be  called  "The  Best  of  Pete 
Smith"  and  the  first  station  to  air  the  droll  episodes  is  WSPT-TV  in 
Miami,  Florida.  .  .  .  Dick  Raburn  has  been  upped  to  NBController. 
Started  with  the  net  as  an  auditor  back  in  1951.  .  .  .  Associate  organist 
for  the  past  three  years  at  the  Radio  City  Music  Hall  and  prior  to  that 
assignment,  featured  on  numerous  radio  and  TV  shows,  Jack  Ward  will 
sub  for  vacationing  Dick  Liebert  at  the  Grand  Organ  for  the  entire 
month.  .  .  . 

&  it 

Monday,  while  chatting  with  Hugh  Downs  in  the  NBCorridor  on  the 
sixth  floor,  who  bounced  along  in  his  usual  peppy  gait  but  Joe  Levine. 
So,  we  took  a  busman's  holiday,  joined  the  studio  audience  for  "The  Jack 
Paar  Show"  and  were  delighted  with  the  manner 
in  which  "Hercules"  (himself— perhaps  "Napoleon" 
might  be  a  more  apt  description  of  the  great  little 
showman)  told  the  inside  story  of  his  rapid  ascent 
to  the  heights.  "And  would  you  believe  it,"  he  told 
us  after  the  program,  "right  now  there  are  46  spec- 
tacles being  filmed  in  Italy?"  .  .  .  Merv  Griffin  got 
in  ^3BaB  himself  a  complete  new  wardrobe  and  could  deduct 
Hfe^  *Z2BH  this  as  "allowable  expenses.'  His  "Play  Your  Hunch 
fl^k^^aE!  |  NBContestant  series  was  added  to  the  Colorcast  pro- 
BflBMk  iM^H  grams.  .  .  .  Convention  co-incidence:  NBC  will  send 
lose  h  E  Levine  staffers  to  Chicago  to  cover  the  Republican 

"      '  National  Conclave  and  a  note  from  ABC  reveals  that 

their  coverage  of  the  Convention  will  likewise  include  350  people.  Sensing 
a  possible  new  angle  on  this  phase  of  telecasting  we  phoned  Harry 
Feeney  and  learned  that  the  CBStaff  numbers  about  349.  (Could  be  that 
Bill  Paley  was  given  another  assignment  at  the  last  minute).  .  .  .  Rob- 
ert Emmett  Dolan  has  been  signed  to  orchestrate  and  conduct  Richard 
Rodgers'  score  for  the  upcoming  26  half-hour  documentary  dramas, 
"Winston  Churchill"  which  will  ABCommence  Sunday,  Nov.  27.  .  .  . 
David  E.  Cassidy  has  been  named  asst.  to  radio  &  TVeep  Hathaway 
Watson  at  RKO  General.  ... 


NT  A  Return 


{Continued  from  page  1) 

tinue  to  be  supervised  by  Oliver  A. 
Unger,  NTA  president,  whose  home 
office  will  now  be  located  on  the  East 
Coast. 

Unger  pointed  out  that  current 
TV  sales  conditions  make  it  impera- 
tive that  greater  emphasis  be  placed 
on  New  York  as  the  center  of  both 
national  and  regional  sales  efforts. 

"It  is  advantageous  for  us  to  main- 
tain our  key  sales  office  where  the 
major  advertisers  and  program  buy- 
ers are  concentrated,"  he  said,  adding, 
"We  will  continue  to  maintain  re- 
gional sale  offices  in  other  major 
centers." 

Tabakin  to  Stay  on  Coast 

Berne  Tabakin,  vice-president  in 
charge  of  West  Coast  sales,  will  con- 
tinue to  maintain  his  headquarters  in 
Beverly  Hills,  E.  Johnny  Graff,  vice- 
president  in  charge  of  East  Coast 
sales,  will  remain  here  as  head  of 
the  regional  office.  Marvin  Lowe  will 
continue  in  charge  of  NTA's  Midwest 
office  in  Chicago. 

"NTA's  future  plans  call  for  a  pro- 
nounced increase  in  the  production 
of  video  tape  programs.  This  in  turn 
will  require  closer  coordination  with 
NTA  telestudios,  the  NTA-owned  and 
operated  tape  facility,  where  produc- 
tion will  take  place,"  Landau  said. 

Close  Liaison  with  WNTA-TV 

He  stated  that  there  will  be  closer 
cooperation  with  WNTA-TV,  where 
NTA  tape  programming  is  showcased. 

B.  Gerald  Cantor,  board  chairman 
and  president  of  NT&T,  said  that 
NTA  will  continue  to  be  represented 
in  the  Beverly  Hills  NT&T  headquar- 
ters. When  NT&T  acquired  control  of 
NTA  last  year,  NTA  transferred  most 
of  its  activities  to  Beverly  Hills.  Cur- 
rent readjustment  is  expected  to  give 
NTA  greater  strength  on  both  coasts. 

FCC  Hearings 

(Continued  from  page  1) 
buying  practices  are  calculated  to  en- 
courage competition  or  not.  The  in- 
quiry, which  started  more  than  a  year 
ago,  concerns  the  policies  and  prac- 
tices of  networks  and  others  in  the 
ownership,  acquisition,  production, 
distribution,  selection,  sale  and  trade 
licensing  of  TV  programs. 

Theatrical  Productions 

( Continued  from  page  1 ) 
ing  of  television  production,  Desilu 
president  Desi  Arnaz  disclosed  at 
the  company's  second  annual  public 
shareholders  meeting  today.  Negotia- 
tions for  distribution  were  reported 
under  way  with  United  Artists. 

Desilu  stockholders  were  told  that 
earnings  per  share  for  the  fiscal  year 
ending  April  30,  1960,  increased  more 
than  250  per  cent  over  the  preceding 
year. 

Arnaz,  speaking  before  a  crowd  of 
approximately  9,800  stockholders  of 
record  at  Desilu's  Hollywood  studios 
reported  the  company's  gross  income 
for  year  was  $23,406,000,  with  net 
income  of  $811,500,  equivalent  to  7-0 


cents  per  share,  an  increase  from  22 
cents  per  share  for  the  preceding  year. 

Stockholders  present  approved  an 
increase  of  the  board  of  directors  from 
five  to  seven  members,  with  Argyle 
Nelson,  vice-president  in  charge  of 
production,  and  Milton  Rudin,  coun- 
sel, added  to  the  board,  which  in- 
cludes Arnaz,  Lucille  Ball  Arnaz, 
Martin  Leeds,  Charles  Schwartz  and 
Edwin  Holly. 

Following  the  meeting,  which  was 
flavored  by  friendly  repartee  between 
Desi  and  Lucy,  and  during  which 
Arnaz  announced  that  he  and  Lucy 
have  no  intention  of  reducing  their 
stock  holdings,  the  board  of  directors 
declared  a  quarterly  cash  dividend  of 
15  cents  per  share  on  the  common 
stock,  payable  August  26  to  stock- 
holders of  record  August  12. 

No  dividends  were  declared  on 
class  B  common,  all  of  which  is  owned 
by  Desi  and  Miss  Ball. 


'Ocean's  Eleven'  Bow 
In  Las  Vegas  on  Aug.  3 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  19.  -  A  New 
Year's  Eve  celebration  in  mid-Sum- 
mer will  launch  the  world  premiere 
of  "Ocean's  Eleven"  on  Aug.  3  at  the 
Fremont  Theatre  in  Las  Vegas. 

Frank  Sinatra,  Dean  Martin,  Sammy 
Davis,  Jr.,  Peter  Lawford,  Angie 
Dickinson  and  other  stars  of  the  Dor- 
chester production  for  Warner  Broth- 
ers will  participate  in  theatre  festivi- 
ties which  will  take  the  form  of  a 
two-hour  public  "Block  Party"  start- 
ing at  10:00  P.M.  and  will  be  fol- 
lowed by  the  premiere  showing  of 
"Ocean's  Eleven"  on  the  theatre 
screen  at  midnight. 

The  event  will  receive  international 
newspaper,  radio  and  television  cover- 
age. 


Wednesday,  July  20,  It 
 J 

Soviet  Vieii 

i —  i 

( Continued  from  page  1 )  1 
implying  that  in  Russia  as  here  J 
dollar,  as  well  as  the  State,  wl 
controls  the  film  industry,  does  j, 
most  talking. 

Pyriev  made  it  clear  that  Spyro.S 
Skouras,  Fox  president,  was  pick  > 
up  the  tab  for  the  Soviets'  two-wf 
junket  to  America.  Washington  I 
Los  Angeles  also  are  part  of  til 
itinerary,  and  all  three  emphasi' 
their  wish  to  visit  Disneyland,  a  plf 
declared  off-limits  to  Nikita  Khnj 
chev  when  he  tried  to  gain  entra? 
there  last  Fall. 

Tells  His  Likes  and  Dislikes  j 

Pyriev,  an  expansive  talker,  did  '[ 
evade  direct  and  sometimes  embari 
ing  questions.  He  was  full  of  opinic 
such  as  these:  he  was  tremendoi! 
impressed  with  "The  Apartment," j 
stars,  direction  and  scenario;  he 
mires  the  works  of  Stanley  Krai, 
and  John  Ford;  he  thought  the  "Sj 
age  Eye"  "an  interesting  experimerj 
picture;"  he   thinks   France's  "N 
Wave"  spends  too  much  time  on  ;| 
pornographic,  although  he  insisted  j 
"400  Blows"  was  a  superior  picti'I 
he  envisions  a  "New  Wave"  arm 
younger  Russian  directors,  and,  sid 
ficantly,  he  is  disappointed  in  the  I 
suits  of  die  cultural  exchange  pij 
gram. 

Pyriev  claimed  that  American  << 
tributors  don't  do  enough  for  So\j 
product  released  here.  He  would  11 
such  films  to  be  shown  in  the  largl 
theatres  here  and  be  fully  exploit 
He  said  he  was  sorry  that  the  <\ 
change  program  would  be  allowed  ; 
lapse  next  year. 

"Marty"  is  the  American  picti 
that  has  made  the  most  profound  i 
pression  on  the  Russians,  he  said.  Aj 
he  is  eager  to  see  "The  Old  Man  a 
the  Sea." 

No  Dictation,  He  Says 

The  director  claimed  that  the  J! 
viet  state  does  not  dictate  film-maki1 
policy  to  its  directors  and  produce! 
These  people  have  their  own  fedei: 
tion,  of  which  Pyriev  is  a  past  pre! 
dent. 

Soviet  film  critics?  "They  dislf 
all  of  our  pictures,"  Pyriev  said,  or 
half  in  jest. 

Pyriev  pleaded  for  mutual  admir; 
tion  and  understanding  between  Si 
viet  and  U.S.  picture-makers,  becau 
the  cinema  is  such  a  significant  a 
form.  He  conceded  that  Ameriear 
trade  press  notwithstanding,  had  li 
tie  understanding  of  the  Soviet  Unicl 
and  its  film  industry.  But  he  seeme; 
impressed  with  the  easy-going  natuj 
of  his  audience,  the  press. 

MPAA  Withdraws 

(Continued  from  page  1) 
Academy  will  now  be  compelled  ij 
accept  a  commercial  sponsor  for  i 
awards  show  in  the  spring  of  196 
It  is  regrettable  that  our  show,  whic; 
consistently  enjoys  the  largest  work 
wide  listening  and  viewing  audienc 
of  any  comparable  program,  will  n( 
continue  to  be  sponsored  by  the  ir 
dustry." 


nesday,  July  20,  1960 


Motion  Picture  Daily 


5 


59  Attendance  in 
heriands  Was  Off 

From  THE  DAILY  Bureau 

ASHINGTON,  July  19.  -  The 
S|h  film  industry  did  not  benefit 
Iig  1959  from  the  general  upward 
il  in  the  nation's  economy,  reports 
d!  an  D.  Golden,  director,  Scientific, 

ion    Picture    and  Photographic 

ucts    Division,    Department  of 

Imerce. 

ting  the  1959  annual  report  of 
Netherlands  Motion  Picture  Asso- 
>n,  Golden  says  that  theatre  at- 
ance  in  Holland's  14  principal  ci- 
hopped  from  36.8  million  in  1958 

.5  million  last  year.  In  other  areas 
le  country,  the  drop  was  from 

million  in  1958  to  23.2  million 
(959,  or  an  over-all  decrease  of 

per  cent. 

le  steady  rise  in  the  number  of 
ets,   plus   increasing  interest  in 
trips  and  tourism,  are  given  as 
ins  for  the  decline.  Furthermore, 
:  exist  entertainment  and  turn- 
taxes  totaling  21.1  percent  of 
j  receipts,  which  increase  ticket 
l;s  and  discourage  movie-going. 
1959,  215  U.S.  feature  films  were 
irted,  compared  with  260  in  1958. 
1  drop  in  number  of  imports  was 
i  508  in  1958  to  455  last  year. 
U.S.  share  of  total  net  receipts 
uased,  however,  and  represented 
percent  last  year,  up  from  39.7 
ent  in  1958. 

iports  of  British  films  rose  from 
i  1958  to  83  in  1959,  while  French 
ies  enjoyed  a  year-to-year  rise 
i  48  to  51.  Italian  film  imports 
t  from  14  in  1958  to  21  last  year, 
brts  of  features  from  West  Ger- 
y  dropped  from  111  in  1958  to 
n  1959. 


Norris  Decries  Complaints  of  Film  Shortage 


( Continued  from  page  1 ) 
and  members  of  his  home  office  sales 
cabinet.  The  representatives  are  man- 
agers Clayton  G.  Pantages  of  Albany, 
William  B.  Williams  of  Dallas,  and 
Gordon  Lightstone  of  St.  John,  N.  B. 
They  returned  here  yesterday  to  re- 
port to  Norris  on  their  findings  in  a 
survey  that  took  them  to  32  branches 
in  the  U.S.  and  six  in  Canada. 

Norris  told  the  conference  that  all 
of  20th-Fox's  1960  releases  either 
have  been  delivered  or  are  nearing 
completion  at  the  West  Coast  studios 
or  on  location  here  and  abroad. 

"The  time  has  come  when  the  in- 


Jnnecticut  Golfers 
l  ar  Pickus  and  Levy 

Special  to  THE  DAILY 
TRATFORD,  Conn.,  July  19.- 
lion  Picture  Theatre  Owners  of 
Inecticut  held  its  annual  golf  out- 
Itoday  at  the  Mill  River  Country 
I'd  under  clear  skies  and  amid  gen- 
lily  optimistic  conversation.  Attor- 
I  Herman  M.  Levy,  general  coun- 
|)f  Theatre  Owners  of  America  and 
letary  of  the  statewide  exhibitors 
ionization,  served  as  toastmaster  at 

■  dinner  which  followed  a  day-long 
|;ram  of  golfing,  putting  and  club 
B|n  activity. 

Ipeakers  at  the  affair  included  Al- 
ii Pickus,  president  of  TOA;  Levy, 
k  Allen  M.  Widem,  of  the  Hart- 
mi  Times,  all  asserting  the  future  of 

■  business  is  assured  as  long  as  all 
1'iponents  are  confident  and  unified. 


dustry  can  no  longer  sit  by  and  do 
nothing  about  exhibitors'  cries  that 
their  operations  are  stunted  because 
of  a  lack  of  product,"  Norris  said. 
"In  the  case  of  20th  Century-Fox  such 
a  cry  does  not  apply.  Never  in  this 
company's  history  have  we  released 
more  commercially-produced  feature 
attractions,  nor  supported  them  with 
anything  remotely  approaching  the 
promotional  investment  we  have  made 
and  will  continue  to  make  in  our 
product. 

"By  the  end  of  this  year,  this  com- 
pany will  have  released  50  feature 
attractions.    Twenty-seven    of  them 


Wide  Coverage  Planned 
For  'Inherit'  Opening 

More  than  100  press,  radio,  televi- 
sion and  newsreel  representatives 
from  15  nations  will  cover  the  first 
American  showing  of  Stanley  Kramer's 
"Inherit  the  Wind"  tomorrow  in  Day- 
ton, Tenn.,  when  that  city  celebrates 
"Scopes  Trial  Day,"  marking  the  35th 
anniversary  of  the  famed  "Monkey 
Trial." 

United  Artists,  which  is  releasing 
"Wind,"  also  announced  that  the  pic- 
ture will  be  previewed  for  delegates 
to  the  Republican  National  Conven- 
tion next  Wednesday  and  Thursday 
in  Chicago.  The  picture  was  screened 
last  week  for  delegates  to  the  Demo- 
cratic National  Convention  in  Los 
Angeles. 

'Psycho'  Confab 

( Continued  from  page  1 ) 
vice-president,  told  the  exhibitors  the 
growing  exhibition  trend  has  been  to 
eliminate  a  co-feature,  thereby  allow- 
ing theatres  to  schedule  an  additional 
showing  of  "Psycho"  each  day. 

Paramount  broadened  its  plea  by 
showing  a  "pressbook"  on  film,  out- 
lining in  it  the  promotional  campaign 
for  "Psycho."  The  six-minute  picture 
offered  exhibitors  a  detailed  analysis 
of  the  seating  policy  —  how  well  it 
has  worked  during  pre-release  engage- 
ments and  how  important  trailers  have 
been  in  publicizing  this  policy.  The 
filmed  "pressbook"  will  be  distributed 
to  every  Paramount  branch  in  the 
world.  It  was  photographed  here  and 
in  Philadelphia,  Stamford,  Conn.,  and 
in  other  cities  where  "Psycho"  is  play- 
ing. 

Yesterday's  was  the  first  of  five 
regional  pre-sell  conferences  on 
"Psycho."  The  others  will  be  held  to- 
day in  Los  Angeles,  Chicago,  Atlanta 
and  Dallas. 


ACE  Praised 


(Continued  from  page  1 ) 
the  escrow  agreement  and  corporate 
resolutions  to  be  closed  with  Chem- 
ical Bank  New  York  Trust  Co.  as  you 
see  fit,"  Buttrey's  letter  continued. 

"If  there  is  any  way  in  which  we 
can  be  helpful  in  finalizing  this  most 
important  effort,  please  feel  free  to 
let  us  hear  from  you.  I  am  taking  the 
liberty  of  copying  this  letter  to  the 
other  four  exhibitor  companies  who 
have  shown  the  way  and  along  with 
you  are  rendering  a  great  service  for 
the  benefit  of  us  all. 

Was  Formerly  a  Bank  President 

"The  approach  you  have  taken  in 
this  matter  is  most  impressive  to  an 
ex-bank  president  with  only  three 
months  experience  in  the  movie  busi- 
ness," Buttrey  concluded. 

ACE  made  public  the  letter  as  char- 
acteristic of  many  covering  letters 
accompanying  participating  checks  for 
the  forthcoming  exhibitor-sponsored 
production  company  which  it  said  are 
being  received  from  exhibitors  in  all 
parts  of  the  country. 

The  five  major  circuits  have  con- 
tributed $2,000,000,  and  leading  in- 
dependent circuits  approximately  $1,- 
000,000  additionally. 


Rudi  Bach  to  Retire 

ALBANY,  July  19.  -  Rudi  Bach, 
salesman  for  George  Waldman  Pic- 
tures in  the  Buffalo  and  Albany,  N.  Y. 
territories,  will  retire  Aug.  1,  and 
move  to  California.  Associated  with 
the  motion  picture  industry  in  this 
country  and  abroad  for  many  years, 
and  at  one  time  a  director  in  Holly- 
wood, Bach  is  slated  to  be  honored 
at  a  dinner  to  be  given  here  the  day 
of  his  retirement. 


will  have  been  made  playable  be- 
tween the  beginning  of  tihs  month 
and  the  end  of  December. 

"Into  this  quarter  of  1960  we  have 
slotted  16  attractions,  more  than  one  a 
week,  to  meet  the  box  office  require- 
ments of  every  type  of  indoor  and  out- 
door operation.  Included  in  those  16 
pictures  are  at  least  eight  'block- 
busters,' representing  a  production 
cost  of  more  than  $18,000,000. 

"In  the  final  quarter  of  this  year 
we  will  release  11  features,  including 
five  block-busters.  Never  before  has 
this  company  made  available  to  ex- 
hibitors as  many  top,  mass-appeal  at- 
tractions as  are  scheduled  for  release 
in  the  last  six  months  of  1960. 

"Hence,  any  cry  that  an  exhibitor 
lacks  product  to  continuously  operate 
lacks  substantiation  insofar  as  20th 
Century-Fox  is  concerned.  We  will 
continue  to  provide  ample  product, 
week  in  and  week  out,  for  every  type 
of  theatre. 

Points  to  Next  Year's  Product 
"Already  we  have  before  the  cam- 
eras a  record  number  of  multi-million- 
dollar  attractions  for  release  next 
year.  We  are  heartened  by  the  reports 
submitted  by  the  three  field  execu- 
tives just  back  from  making  a  first- 
hand survey  of  the  domestic  market. 

"This  company  has  been  dedicated 
by  our  exhibition-conscious  president, 
Spyros  P.  Skouras,  to  a  continuing 
policy  of  providing  ample  week-to- 
week  product  for  every  type  and  size 
of  theatre.  We  know  exhibitors  will 
give  material  demonstration  of  their 
endorsement  of  the  pursuance  of  this 
increased  product  supply  policy. 

"While  our  'challenge  of  abundance' 
campaign  is  the  assignment  of  every 
member  of  the  sales  staffs  at  our  38 
domestic  branches,  its  success  carries 
a  significant  responsibility  for  exhibi- 
tors as  well. 

Purpose  Is  Dramatization 
"This  drive  is  being  inaugurated  to 
dramatize  in  the  market  the  fact  that 
there  is  absolutely  no  thread  of  truth 
in  any  cry  from  exhibition  that  op- 
erations are  hampered  by  a  lack  of 
sufficient  screen  product.  The  state- 
ment insofar  as  this  company  is  con- 
cerned, I  want  to  emphasize,  is  based 
on  indisputable  fact." 

Immediately  following  the  sales 
staff  meeting,  Norris  and  his  three 
field  representatives  flew  to  Holly- 
wood to  see  the  first  showing  of  the 
Marilyn  Monroe  starrer,  "Let's  Make 
Love,"  and  for  personal  conferences 
with  Robert  Goldstein,  new  interim 
executive  head  of  production  at  the 
studio. 


Sales 
Offices 
and 
Warehouses 


A  COMPLETE  LINE  OF  PROFESSIONAL  CINE  FILMS 

MM 


6370  Santa  Monica  Blvd. 
Los  Angeles  38,  Calif. 


6601  N.  Lincoln  Ave. 
Lincolnwood  (Chicago) 


TA 


1355  Conant  Street 
Dallas  7,  Texas 


Quality 

photographic  materials  .  . 
backed  by  more  than  half 
a  century  of  experience. 


GEVAERT 


THE  GEVAERT  COMPANY 
OF  AMERICA,  INC. 


i 


IL.  88,  NO.  14 


NEW  YORK,  U.S.A.,  THURSDAY,  JULY  21,  1960 


TEN  CENTS 


\embers  Told 

j'OA  Reaction 
Jo  Post  '48 
lales  Is  Mild 


^rmed  'Discouraging'  But 
\tt  As  Bad  As  5  Years  Ago 


Theatre  Owners  of  America  ex- 
tits  a  mild  reaction  to  sales  and 
ijspects  of  sales  of  post- 1948  film 
laries  to  television  by  major  com- 

i  ies  in  its  current  membership  Bul- 
|i,  now  being  distributed. 

| Any  (post-'48)  sale  is,  of  course, 
llouraging  to  exhibitors,"  the  Bul- 
Ii  asserts  in  commenting  on  the 
fijntly  concluded  Warner  Brothers 
g;n-year  leasing  of  110  of  its  post- 
I  films  to  Creative  Telefilm  and 
lists,  Ltd.  "But,"  it  continues,  "the 
It  available  information  at  this  writ- 
&  indicates  Warners'  and  Columbia's 
Mages  will  contain  few  top-grade 
iMTes  (it  is  believed  the  companies 
(Continued  on  page  3) 

1)4  Says  Convention 
registrations  at  High 

Reservations  for  Theatre  Owners  or 
I)  erica's  annual  convention  and 
lie  show  at  the  Ambassador  Hotel, 
1;  Angeles,  Sept.  13-16,  already  are 

ii  a  record  volume,  the  exhibitor  or- 
hization's  membership  Bulletin  re- 
ilted  yesterday.  They  are  being  re- 

( Continued  on  page  2 ) 


A  Lauds  Lazarus' 


to  Newspapers 


'aul  N.  Lazarus,  Jr.,  Columbia  Pic- 
:s  vice-president,  is  warmly  com- 
lded  in  Theatre  Owners  of  Amer- 
s  current  membership  Bulletin  for 
remarks  of  last  week  to  the  News- 
ier Advertising  Executives  Ass'n. 
:ting  in  San  Francisco. 
Jnder  the  heading,  "Straight  Talk 
Newspapers,"  TOA  terms  the  Laza- 

talk  "One  of  the  most  candid, 
1-planned  and  comprehensive  re- 
ts on  the  movie  industry's  general 
)leasure  with  newspaper  coopera- 
t"  delivered  by  an  industry  mem- 

to  "the  audience  most  affected." 


Lutheran  League  Calls  for  Study 
Of  Immorality  in  Films  and  TV 

Special  to  THE  DAILY 

MINNEAPOLIS,  July  20.— Congress  should  convene  a  conference  to  deal 
with  the  problem  of  immorality,  violence  and  bad  taste  in  the  mass  com- 
munications media,  the  Lutheran  Laymen's  League  declared  at  its  43rd  annual 

 international  convention  here. 

Such  a  conference  should  be  at- 
tended by  federal,  state  and  local  of- 
ficials, together  with  representatives 
of  other  interested  groups,  including 
churches,  a  resolution  adopted  by  the 
league  said. 

"Decent    citizens    of    the  United 
(Continued  on  page  6) 


Smith  Circuit  Expands 
With  Bowling  Alleys 

Special  to  THE  DAILY 

BOSTON,  July  20.-General  Drive- 
in  Corporation,  operators  of  50  thea- 
tres in  the  east,  mid-west  and  south, 
today  announced  a  major  diversifica- 
tion program.  Philip  Smith,  president 
of  General  and  of  the  Smith  Manage- 
ment Co.,  said  the  company  would 
invest  $10,000,000  in  15  bowling  cen- 
ters to  be  built  in  New  England. 

The  first  Holiday  Lane,  a  40-lane 
bowling  center  at  Medford,  Mass.,  is 
scheduled  for  completion  in  August, 
Mr.  Smith  stated.  Two  other  centers 
(Continued  on  page  2) 

Max  Bercutt  Resigns 
Warner  Post  Tomorrow 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  20.  -  Max 
Bercutt,  assistant  to  Warner  Brothers 
executive  vice-president  Benjamin 
Kalmenson,  has  announced  his  resig- 
nation, effective  Friday. 

Bercutt  has  been  with  Warners  11 
years  handling  coordination  of  pro- 
motional activities  on  various  Warner 
Brothers  productions  prior  to  his  ap- 
pointment as  Kalmenson's  assistant. 

Following  a  brief  vacation,  Bercutt 
expects  to  announce  future  plans. 


Mrs.  A.  S.  Long  Elected 
President  of  Pastime 

Special  to  THE  DAILY 

CHARLESTON,  S.  C,  July  20.- 
Mrs.  Alberta  S.  Long  has  been  elected 
president  of  the  Pastime  Amusement 
Company,  which  operates  six  motion 
pictures  theatres  in  the  Charleston 
area. 

Mrs.    Long    succeeds   her  father, 
the  late  Albert  Sottile,  who  headed 
( Continued  on  page  6 ) 


29  Meets  on  'Psycho' 
Policy  Tomorrow 

Exhibitor  meetings  on  merchandis- 
ing Alfred  Hitchcock's  "Psycho"  will 
be  held  in  29  key  cities  in  the  U.S. 
and  Canada  tomorrow,  Paramount 
Pictures,  distributor,  announced.  The 
meetings,  to  be  hosted  by  Paramount 
(Continued  on  page  2) 


SAG  Says  June  TV  Residuals  at  Record 
Level;  $15,456,000  Collected  to  Date 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  20.— Residual  payments  for  re-runs  of  television  en- 
tertainment films,  collected  by  the  Screen  Actors  Guild  and  distributed  to 
members  during  the  month  of  June,  reached  an  all-time  record  of  $635,078.73, 

 it  was  announced  by  SAG  president 

George  Chandler. 

This  brings  to  $15,456,793.37  the 
amount  collected  by  SAG  in  TV  film 
re-run  residuals  since  the  start  of  such 
payments  in  December,  1953. 

These  amounts  do  not  include  pay- 
ments to  actors  for  theatrical  films 
sold  to  television  nor  use  payments 
on  TV  commercials  which  alone  total 
more  than  $11,000,000  a  year,  SAG 
pointed  out. 


Johnston,  Hetzel  Trip  to 
Africa  Starts  Aug.  12 

Eric  Johnston,  president  of  the  Mo- 
tion Picture  Ass'n.,  and  Ralph  Het- 
zel, vice-president,  have  postponed 
their  projected  trip  to  Africa  two 
weeks,  from  July  29  to  Aug.  12. 

The  long-planned  market  survey 
(Continued  on  page  6) 


No  Unanimity 

'Oscar'  Video 
Costs  Viewed 
As  Uneconomic 


Academy,  Sans  Cost  Data, 
Wanted  Decision  by  Aug.  1 


Top  executives  of  Motion  Picture 
Ass'n.  member  companies  made  it 
clear  here  yesterday  that  the  decision 
not  to  sponsor  the  next  Academy 
Awards  program  was  dictated  pri- 
marily by  economic  considerations. 

At  the  same  time,  it  was  stated  that 
the  MPAA's  annual  contribution  of 
$150,000  to  the  Academy  of  Motion 
Picture  Arts  &  Sciences  is  not  affected 
by  the  sponsorship  decision,  and  will 
be  continued. 

Company  executives  said  that  the 
approximately  $600,000  annual  cost  of 
sponsoring  the  NBC  telecast  of  the 
Awards  presentations  is  excessive 
from  the  standpoint  of  its  doubtful 
benefits  to  the  industry  over  a  com- 
mercially sponsored  program. 

Moreover,  not  all  member  compa- 
nies of  MPAA  were  agreeable  to  shar- 
(  Continued  on  page  6 ) 

Three  Webs  Interested 
In  'Oscar'  TV:  Kahane 

By  SAMUEL  D.  BERNS 
HOLLYWOOD,  July  20.-Follow- 
ing  the  announcement  yesterday  by 
the  Motion  Picture  Association  of 
America  that  it  would  not  participate 
in  sponsorship  of  the  next  Academy 
Awards  telecast,  B.  B.  Kahane,  Acad- 
emy president  and  executive  of  Co- 
lumbia Pictures,  reported  interest  by 
three  major  networks  to  acquire  rights 
(Continued  on  page  6) 

'Conspiratorial'  Meeting 
Cited  at  Embassy  Trial 

Special  to  THE  DAILY 

SAN  FRANCISCO,  July  20.-A 
"conspiratorial"  meeting  in  1938  of 
representatives  of  Fox  West  Coast 
Theatres,  the  major  film  distributing 
exchanges,  the  Blumenfeld  and  the 
Naify-McNeil  (now  United  California 
Theatres,  Inc. )  circuits,  was  outlined 
today  in  the  Embassy  Theatre  eight- 
( Continued  on  page  2) 


Motion  Picture  Daily 


Thursday,  July  21,  k 


PERSONAL 
MENTION 


i 


RA  TULIPAN,  Columbia  Pictures' 
assistant  national  director  of  adver- 
tising, publicity  and  exploitation; 
Richard  Kahn,  exploitation  manager, 
and  J.  Raymond  Bell,  public  rela- 
tions representative,  will  leave  New 
York  today  for  Washington. 


Edward  Morey,  Allied  Artists  vice- 
president,  will  leave  New  York  today 
by  plane  for  the  company's  board  of 
directors  meeting  on  the  Coast.  He 
will  return  here  at  the  weekend. 
• 

Tule  Styne,  composer,  will  leave 
here  on  Sunday  for  tire  Coast. 
• 

Lynda  Burnett,  United  Artists 
booker  in  Atlanta,  has  left  there  for 
a  vacation  in  California. 

• 

Herbert  Schwartz,  branch  man- 
ager for  Columbia  Pictures  in  Albany, 
N.  Y.,  has  returned  there  from 
Oneida. 

• 

Arthur  Hornblow,  Jr.,  producer, 
and  Mrs.  Hornblow  will  leave  New 
York  aboard  the  "United  States"  to- 
day for  Europe. 

• 

Mrs.  Matthew  Molitch  has  given 
birth  in  Washington  to  a  son,  How- 
ard. Father  is  assistant  manager  of 
Clark  Transfer  Co.  there. 

• 

Clayton  G.  Pantages,  branch 
manager  in  Albany,  N.  Y.,  for  20th 
Century-Fox,  will  leave  there  today 
for  Hollywood. 

• 

Tommy  Jones,  son  of  Tom  and 
Mary  Jones,  of  Jones  Booking  Agen- 
cy, Columbus,  Ga.,  was  married  there 
to  Anne  White. 

Cinerama  Trucks  Take 
Equipment  to  the  Coast 

Six  trucks  carrying  more  than  a 
million  dollars  worth  of  Cinerama 
sound  and  camera  equipment  have 
left  New  York  for  the  M-G-M  stu- 
dios in  Culver  City,  Cal.,  strengthen- 
ing the  belief  that  the  entire  Cinerama 
organization  will  eventually  be  lo- 
cated on  the  West  Coast. 

The  caravan  is  expected  to  arrive 
in  California  in  about  three  weeks, 
and  the  equipment  will  then  be 
readied  for  an  early  fall  start  in  pro- 
duction of  "How  the  West  Was  Won," 
to  be  produced  by  M-G-M  and  Bing 
Crosby  Enterprises  in  cooperation 
with  Cinerama. 

Other  films,  stories  for  which  are 
now  in  preparation,  will  be  pro- 
duced later  by  M-G-M. 


Smith  Circuit 


( Continued  from  page  1 ) 
totalling  64  lanes  at  Westerly,  R.  I., 
and  West  Roxbury,  Mass.,  are  under 
construction  and  due  for  completion 
in  November. 

Construction  is  scheduled  to  start 
on  an  additional  396  lanes  at  12  loca- 
tions in  Massachusetts,  New  Hamp- 
shire and  Maine.  They  include  ten 
shopping  center  locations,  six  of 
which  will  be  leased  from  Allied 
Stores,  Stop  and  Shop  Co.,  or  Star 
Market  Co.  The  additional  centers 
will  be  located  in  Massachusetts  at: 
Braintree,  near  the  South  Shore  Shop- 
ping Plaza  (40  lanes);  Cambridge, 
where  the  company  will  undertake  its 
most  ambitious  project,  an  80-lane 
center;  Gloucester  (20  lanes);  Vinon 
Square,  Swampscott  (24  lanes); 
Shoppers'  World,  Framingham  (32 
lanes);  Redstone  Shopping  Center, 
Stoneham  (24  lanes);  American  Le- 
gion Parkway,  Roslindale  (40  lanes); 
Route  3,  Woburn  (32  lanes)  and 
Westport  (24  lanes). 

In  New  Hampshire,  the  company 
will  construct  a  24-lane  center  at 
Manchester  and  in  Maine,  it  will 
build  a  32-lane  center  in  Portland. 

Funds  for  the  building  program 
have  been  provided  by  proceeds  from 
a  recent  public  offering,  from  equip- 
ment manufacturers,  from  internally 
generated  funds  and  from  capital 
surplus,  Mr.  Smith  said. 


'Psycho'  Meeting 

( Continued  from  page  1 ) 
branch  managers,  are  in  addition  to 
those  already  held  in  New  York,  Los 
Angeles,  Chicago,  Dallas  and  Atlanta. 

Presentation  of  the  "Pressbook  on 
Film,"  as  well  as  round-table  discus- 
sions on  enforcement  of  the  "no  one 
admitted  after  the  start  of  the  pic- 
ture" policy,  will  be  the  order  of  the 
day  at  the  meetings.  Special  kits,  in- 
cluding the  pressbook  and  policy  in- 
struction manual,  will  be  distributed 
to  exhibitors,  who  will  also  be  invited 
to  attend  a  private  screening  of  the 
picture. 

Hitchcock  Among  Greeters 
At  'Psycho'  Coast  Meeting 

HOLLYWOOD,  July  20.  -  More 
than  50  West  Coast  theatre  circuit 
representatives  and  exhibitors  were 
shown  dramatic  new  showmanship 
techniques  created  by  Paramount  for 
Alfred  Hitchcock's  "Psycho"  at  the 
studio  conference  today. 

Hitchcock  personally  met  those  at- 
tending the  conference,  which  was 
conducted  by  Martin  Davis,  national 
advertising,  publicity  and  exploitation 
manager. 

Neal  East,  Paramount  Western  di- 
vision head,  presided.  All  Western 
division  branch  managers  also  were 
present. 


'Ben-Hur'  Domestic  Gross 
Passes  $16,000,000  Mark 

Currently  playing  61  engagements 
in  the  United  States  and  Canada, 
M-G-M's  "Ben-Hur"  has  passed  the 
16-million-dollar  mark  at  the  domestic 
box-office,  the  company  announced 
yesterday,  pointing  out  that  approxi- 
mately 8,000,000  seats  have  been  sold 
to  patrons  viewing  the  William  Wyler 
production. 

Longest  run  of  "Ben-Hur"  is  at 
Loew's  State  Theatre  here,  where  the 
picture  is  in  its  35th  week. 


Expect  AFTRA  to  Make 
Guild  Merger  Offer 

From  THE  DAILY  Bureau 
WASHINGTON,  July  20.-An  offer 
to  merge  with  the  Screen  Actors  Guild 
is  expected  to  be  one  result  of  the 
5-day  meeting  of  AFTRA  now  taking 
place  here.  National  executive  secre- 
tary Donald  F.  Conaway  indicated, 
however,  that  the  Guild  has  not 
shown  a  genuine  wish  to  merge  which 
makes  an  amalgamation  less  likely. 

Demands  to  Be  Outlined 

The  AFTRA  meeting,  which  is  be- 
ing attended  by  160  delegates,  will  for- 
mulate the  demands  that  will  be  made 
on  radio  and  TV  outlets  when  present 
labor  agreements  expire  Nov.  15. 

Electrovision  in  Bid  for 
Aviation-Missiles  Firm 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  20.  -  In  an 
initial  move  of  diversification  into 
fields  other  than  entertainment,  Elec- 
trovision Corp.,  operating  the  first-run 
Hollywood  Paramount  and  Beverly 
theatres  among  its  state-wide  theatre 
holdings,  has  entered  negotiations  for 
acquisition  of  the  Air  Cargo  Equip- 
ment Co.  of  Glendale,  engaged  in 
aviation  and  missiles  work. 

Martin  Stone,  Electrovision  board 
member  and  negotiator  on  new  ac- 
quisitions, stated  the  deal  is  expected 
to  be  completed  within  30  days. 


TOA  Concla 


'Psycho9  Sets  Record 

Alfred  Hitchcock's  "Psycho,"  which 
enters  its  sixth  week  at  the  DeMille 
Theatre  here  today,  scored  a  new 
high  for  a  Tuesday  at  the  house  on 
July  19,  when  it  grossed  $5,102,  it 
is  reported  by  Paramount. 


World9  1st  Week  Strong 

"The  Lost  World"  grossed  more 
than  $38,000  in  the  first  week  of  its 
run  at  the  Warner  Theatre  here,  the 
biggest  single  week  in  the  history  of 
the  house,  it  is  reported  by  20th  Cen- 
tury-Fox. 


( Continued  from  page  1 

ceived  at  "a  rate  far  surpassing 
year's    record    registration,"    it  jjj 
stated. 

The  Bulletin  reports  that  a  fe 
of  this  year's  convention  wif^ 
breakfast  sessions  courses  in  char; 
"professors"  for  lectures  on  co: 
sions  operation,  equipment,  censoil 
defense,  community  relations  I 
other  topics.  Each  will  be  scheo 
to  permit  those  most  concerned 
attend  without  missing  others  in  wj 
they  also  may  be  interested  and  j 
have  plenty  of  time  to  visit  the  f 
show  area. 

"Broader  subjects,  like  pre '4 
shortage,  pay-TV,  showmanship 
drive-ins,"  the  Bulletin  notes, 
be  covered  at  regular  convej 
sessions." 


'Conspiratorial'  Meet! 

( Continued  from  page  1 ) 
million-dollar  monopoly  suit  no:S 
its  closing  stages  of  the  case  that 
been  fought  out  for  more  thai] 
years  in  Federal  Court  here. 

Attorney  Howard  M.  Downi^ 
the  Embassy  legal  forces,  spend 
better  part  of  the  day  in  telling  J 
Judge  Lloyd  H.  Burke  that  the  j 
spirators"  illegally  and  muSij 
agreed  to  ignore  the  then  NRA  (1 
ance  and  zoning  schedule  by  rci 
ing  the  sub-run  14-day  availail 
through  the  San  Francisco  exhil  o 
area.  Downs  also  charged  admit 
price  "fixing"  on  the  part  of  th( 
fendants  was  tied  into  the  "rig 
clearance  scheduled. 

Downs  went  on  to  allege  that 
was  the  "dominant  power  in  e 
lishing   and    policing   the  cleaif 
system." 

Close  to  Conclusion 

The  Embassy  suit  against  FWC  | 
other  defendants  is  now  in  the  j 
of  closing  all  arguments.  Chief  1 
attorney  Robert  D.  Raven,  foil 
Embassy,  and  his  associate,  Del 
estimated  their  closing  argurj 
will  last  at  least  two  weeks,  I 
which  the  defense,  headed  by  J 
ney  Arthur  B.  Dunne,  will  button 
the  long  drawn  out  litigation. 

Ross  on  'Spartacus9 

Paul  B.  Ross,  industry  publl 
has  been  engaged  by  Universal  | 
special  writing  assignment  on  "!l 
tacus,"  Bryna  production  whichl 
have  its  world  premiere  at  thel 
Mille  Theatre  here  on  Oct.  6. 

'Gantry9  at  $259,874} 

In  nine  domestic  engagers  1 
United  Artists'  "Elmer  Gantry" i 
grossed  $259,874,  it  has  been! 
nounced  by  William  J.  Heinemani 
vice-president. 


MOTION  PICTURE  DAILY.  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwm  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  pertner  NwsEditor  ^"^V.  IN 
Advertising  Manager-  Gus  H  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor  ^0(g J^;! 
#2SK  .tefrTj;  Samuel   D.  .  Bern,,  Manager;    Telephone  _  HOUywood^HS  ;^  Wash.ng.on,  E.^H.  Kahn,  ^t^Pj^B^ ..  Washuj^  4^  C. ,f  Lend on^urea. 


iday,  July  21,  1960 


Motion  Picture  Daily 


, Directors  Guild      Reaction  to  Post-'48  Sales 

Y.  Registration   

Special  to  THE  DAILY 
JBANY,  July  20.  -  A  certificate 
nating  the  New  York  State  of- 
of  Directors  Guild  of  America, 
California  corporation  represent- 
arious  categories  of  employes  in 
motion  picture,  television  and 
industries,  at  114  East  52nd  St., 
York  City,  has  been  registered 
the  Secretary  of  State  here, 
e  papers  included  findings  by  the 
Board  of  Standards  and  Appeals 
it  "has  made  such  inquiry  into 
>bjectives  of  the  said  Directors 
[  of  America,  as  deemed  advis- 
and  held  a  public  hearing  May 


( Continued 

will  retain  these  for  theatrical  re-re- 
lease), and  that  the  number  of  films 
involved  is  relatively  small. 

"There  are  no  prospects  of  any 
large-scale  dumping  such  as  was  so 
disastrous  to  both  exhibitors  and  the 
film  companies  about  five  years  ago. 
We  have  every  reason  to  believe  that 
while  the  film  companies  are  anxious 
for  the  extra  revenue  from  such  sales, 
they  will  release  the  films  to  TV  on  a 
limited  and  controlled  basis  so  as  to 
minimize  the  effect  upon  theatrical 
grosses  of  current  releases,"  the  TOA 
Bulletin  concludes. 

The  TOA  comment  came  as  reports 


from  page  1 ) 

circulated  in  the  industry  that  20th 
Century-Fox  has  leased  a  number  of 
its  post-'48  releases  to  NTA,  26  of 
which  are  included  in  a  package  of  50 
currently  being  offered  by  NTA  to 
television  film  buyers,  and  that  addi- 
tional post-1950  films  have  been  re- 
leased by  United  Artists  to  its  televi- 
sion subsidiary,  United  Artists  As- 
sociated. 

Efforts  to  reach  20th-Fox  and  UA 
Associated  officials  for  comment  yes- 
terday were  unsuccessful.  Columbia 
Pictures  officials  denied  recently  that 
they  have  concluded  any  deal  for  re- 
lease of  post-'48  films  to  television. 


British  Managers  Seek 
Salary,  Hours  Benefits 


I  Id  Conforming  to  Labor  Law 

je  board  "now  finds  and  deter- 
I;  that  the  objectives  of  the  said 
;  ration  and  said  statement  and 
;■  nation,  are  in  all  respects  con- 
t  with  the  public   policy  and 
law,"  the  certification  set  forth, 
e  Directors   Guild  of  America, 
l  changed  its  name  from  "S.D.G. 

on  Dec.  23,  1959,  specifically 
isents  "directors,  associate  direc- 
i  assistant  directors,  stage  manag- 
ind  program  assistants." 

links  Disney  For  V.C. 
(shing  Well'  Project 

Special  to  THE  DAILY 

|  ILADELPHIA,  July  20.-Form- 
fknowledgement  of  his  "wonder- 
;sture"  in  offering  to  establish  a 
linent  Variety  Club  Wishing  Well 
hneyland,  was  made  to  Walt  Dis- 
|by  International  Chief  Barker 
«  rd  Emanuel.  The  Variety  head 
/id  Disney  that  he  expressed  the 
fade  of  10,000  barkers  from  all 
I  of  the  world. 

\  anuel  also  advised  Disney  that 
[mid  soon  appoint  a  special  com- 
h  of  Variety's  leading  figures  who 
«l  coordinate  this  "important 
|:t." 

12  Wishing  Well  is  expected  to  be 
if  in  December  and  it  will  be 

Ioniously  launched,  Emanuel 
L  The  thousands  who  visit  the 
I  California  attraction  are  not 
^expected  to  contribute  substan- 
1  to  Variety  heart  projects,  but, 
!  sney  stated  in  his  original  offer 
i  riety,  "it  will  serve  as  a  perma- 
i  reminder  to  millions  of  the 
i.erful  work  being  done  by  Vari- 
,  Dlubs  everywhere  in  behalf  of 
1  en." 

id  Agency  Returning 
( New  York  from  Coast 

I  Gold  Advertising,  Inc.,  will 
I  its  operations  on  Aug.  1  from 
i  ngeles  to  New  York.  In  addition 
'  other  activities,  the  company 
i'  ons  as  advertising  art  studio  for 
t  er  Brothers. 

j|;  move  follows  the  recent  shift 
arner  Brothers'  advertising  de- 
tent back  to  New  York  from  the 
j ,  The  Gold  organization  has  been 
;  ;ing  the  Los  Angeles  office  since 
c  ary,  1959,  and  was  formerly 
s  d  here. 


From  THE  DAILY  Bureau 

LONDON,  July  18  (By  Air  Mail)  - 
Cinema  managers  are  pressing  for  a 
salary  increase  of  £2.10.0.  ($7)  a  week, 
three  weeks  annual  holiday  instead  of 
the  present  two,  and  a  reduction  from 
48  to  44  hours  in  the  working  week. 

These  are  the  main  demands  put 
forward  by  the  SCMA  (Society  of 
Cinema  Managers)  in  their  case  for  a 
revised  agreement  with  the  CEA.  In- 
creased subsistence  allowances  are 
also  claimed.  £2.10.0.  ($7)  increase 
would  bring  the  pay  scale  for  first 
grade  managers  up  to  £11  ($30.80)  and 
for  top  grade  managers  to  £23 
($64.40). 

The  SCMA  submission  has  been 
referred  to  the  CEA's  negotiating 
committee.  The  present  agreement  be- 
tween the  two  bodies  expires  at  the 
end  of  the  year. 

Dayton  in  Festive  Mood 
For  'Inherit'  Bow  Today 

Special  to  THE  DAILY 

DAYTON,  Tenn.,  July  20.-A  fes- 
tive atmosphere  pervades  this  city  as 
it  prepares  for  tomorrow's  first 
American  showing  of  Stanley  Kram- 
er's "Inherit  the  Wind."  Sen.  Estes 
Kefauver  will  head  a  group  of  more 
than  1,000  prominent  citizens  who 
will  attend  the  single  performance  of 
the  United  Artists  release. 

Dayton,  the  scene  of  the  famous 
"Monkey  Trial"  of  1925,  has  pro- 
claimed tomorrow  as  "Scopes  Trial 
Day."  The  event  will  be  covered  by 
an  international  press  corps. 

Universal  Signs  Darin 

Bobby  Darin  has  been  signed  by 
Universal  -  International  to  co-star 
with  Sandra  Dee  in  "Come  Septem- 
ber," it  has  been  announced  by  Ed- 
ward Muhl,  vice-president  in  charge 
of  production. 

Museum  Meeting  Today 

HOLLYWOOD,  July  20.-Approval 
of  by-laws  and  election  of  officers  for 
the  Hollywood  Motion  Picture  and 
Television  Museum  will  be  held 
tomorrow  at  the  Tally-Ho  Restaurant. 


2  Milwaukee  Houses 
Being  Renovated 

Special  to  THE  DAILY 

MILWAUKEE,  July  20.-Extensive 
refurbishing  is  planned  for  the  down- 
town Towne  and  Palace  theatres  here. 

Installation  of  70mm.  equipment 
will  be  part  of  $150,000  of  improve- 
ments scheduled  for  the  Towne,  An- 
drew M.  Spheeris,  president,  said.  It 
will  be  the  second  theatre  here  so 
equipped.  "Can-Can"  has  been  booked 
as  the  first  attraction,  starting  July  27, 
following  completion  of  the  improve- 
ments. 

At  the  Palace,  Cinerama  equipment 
will  be  installed  at  a  cost  of  about 
$45,000,  Albert  P.  Frank,  general 
manager,  said.  Closed  this  week,  it 
will  reopen  July  28. 

Reade's  Kingston  Sold 
To  Furniture  Concern 

Special  to  THE  DAILY 

ALBANY,  July  20.-Walter  Reade, 
Jr.  has  sold  the  1,800-seat  Kingston, 
in  Kingston,  to  Union-Fern  Furniture 
Company,  which  is  converting  it  into 
a  store,  according  to  word  received 
here. 

Located  on  the  main  street  in  the 
Hudson  Valley  city,  the  theatre  had 
been  operating  weekends. 

Reade  still  owns  the  Community, 
conventional  house  completely  refur- 
bished several  years  ago,  and  the  9-W 
and  Sunset  drive-ins,  at  Kingston. 

He  also  has  sold  the  Community 
Court  Motel,  Saratoga  Springs. 

Starts  Southern  Press 
Tour  for  'Hercules' 

Embassy  Pictures  press  aide  Dick 
Brooks  has  left  here  for  a  two-week 
tour  of  Miami,  Atlanta,  Nashville, 
Birmingham  and  New  Orleans  on  be- 
half of  "Hercules  Unchained." 

In  Miami,  Brooks  will  coordinate 
the  final  advertising  and  promotional 
plans  for  the  area  opening  of  the 
Joseph  E.  Levine  presentation  with 
j.  D.  Woodard,  Warner  Brothers  field 
exploitation  representative  for  the 
Southeast. 

He  will  also  meet  with  W.  O.  Wil- 
liamson, Warner  Brothers  Southeast 
division  manager  in  Atlanta,  and 
Warner  Brothers  branch  manager 
Luke  Conner  in  New  Orleans. 


3 


PEOPLE 


Robert  H.  O'Brien,  vice-president 
and  treasurer  of  Metro-Goldwyn- 
Mayer,  Inc.,  and  James  H.  Richardson, 
treasurer  of  Paramount  Pictures  Corp., 
have  been  elected  to  the  Times  Square 
Advisory  Board  of  the  Chemical  Bank 
New  York  Trust  Co. 

,  □ 

Thomas  F.  O'Brien,  Columbia  Pic- 
tures branch  manager  in  Boston,  and 
George  Roberts,  treasurer  of  Rifkin 
Theatres,  have  accepted  the  distribu- 
tor and  exhibitor  chairmanships,  re- 
spectively, for  the  New  England  drive 
of  the  O'Donnell  Memorial  Campaign 
for  the  Will  Rogers  Memorial  Hos- 
pital and  Research  Laboratories  at 
Saranac  Lake,  N.  Y.  The  appoint- 
ments were  made  by  A.  Montague, 
president,  and  S.  H.  Fabian  and  Ned 
Depinet,  national  co-chairmen  of  the 
hospital  drive. 

□ 

Paul  Cunningham,  ASCAP  director 
of  public  affairs,  has  an  article  in  the 
July  issue  of  American  Legion  Maga- 
zine titled  "Songwriting  Soldiers  and 
Sailors."  It  tells  of  the  patriotic  ex- 
ploits of  the  music  men  who  contrib- 
uted not  only  their  talents,  but  their 
service,  in  times  of  war. 

□ 

A.  B.  Bray,  who  has  been  assistant 
secretary  of  Columbia  Pictures  Corp., 
Ltd.,  has  been  named  secretary  of  the 
organization,  as  well  as  for  Columbia 
(British)  Production,  Columbia  Pic- 
tures (Export)  Ltd.,  and  Columbia 
Music  Publishing  Co.,  Ltd.  He  already 
is  secretary  of  Columbia's  television 
division,  Screen  Gems,  Ltd. 

□ 

Sam  Breitenstein,  who  designed  and 
was  the  plant  superintendent  of  Mecca 
Film  Laboratories,  has  been  named 
vice-president  of  the  company,  a  sub- 
sidiary of  Byron  Motion  Pictures. 
□ 

Harry  Freeman,  former  advertising 
and  promotion  manager  for  the  Fox 
Theatre,  Philadelphia,  is  handling  the 
local  exploitation  there  for  "Hercules 
Unchained,"  which  opened  on  Tues- 
day at  the  Goldman  Theatre. 
□ 

Jackie  Martin,  still  photo  editor  of 
Norwood  Studios,  Washington,  has 
been  elected  vice-president  of  the  or- 
ganization in  charge  of  sales  and  pub- 
lic relations.  Prior  to  joining  Norwood 
some  years  ago,  Miss  Martin  worked 
for  five  years  in  Paris,  establishing 
and  directing  the  18-country  regional 
photo  operation  for  the  Marshall  Plan 
information  service. 

□ 

Allen  Reisner,  film  and  television 
director,  has  purchased  the  film  rights 
to  Robert  Colby's  novel,  "The  Cap- 
tain Must  Die,"  for  filming  next  year. 
Reisner  will  direct.  An  independent 
producer  will  be  engaged. 

□ 

Dick  Balaban,  son  of  Harry  Bala- 
ban,  president  of  H  &  E  Balaban 
Corp.,  Chicago,  has  joined  the  staff 
of  the  Surf  Theatre  there. 


No  man  loved  more  scandalously,  played  more  divinely,  lived  more  fabulously 


Liszt's  life  on  the  screen  spans  the  golden  age  of 
music  and  romance.  It  sweeps  the  world  again  into 
a  Lisztiana  of  love  and  song... throbbing  with  the 
beloved  melodies  of  the  masters . . .  reproduced  in 
the  unbelievable  magnificence  and  fidelity  of  ster- 
eophonic sound. 

To  make  his  dreams  for  this  momentous  pro- 
duction come  true,  Hollywood  producer  William 
Goetz  recreated  the  fabulous  story  in  its  authentic 
settings.  He  took  his  huge  company  to  Vienna,  to 
Bayreuth  to  the  dazzling  palaces  and  concert  halls 


where  Liszt  lived  his  legendary  career. 

England's  popular  Dirk  Bogarde  plays  the  tem- 
pestuous Liszt,  at  the  height  of  his  power,  in  the 
arms  of  the  two  most  important  women  in  his  life 
—  the  Princess,  played  by  France's  renowned 
model,  Capucine,  and  the  Countess,  played  by 
captivating  Genevieve  Page.  Around  them,  a  ros- 
ter of  international  talents  join  in  bringing  the 
stirring  story  to  life! 

For  music  lovers ...  for  entertainment  lovers . . . 
this  is  a  motion  picture  event  not  to  be  missed! 


COLUMBIA  PICTURES       A  WILLIAM  GOETZ  PRODUCTION 

Song  Without  end 

The  Story  of Franz  Liszt 

DM  BOGARDE 

as  Franz  Liszt 

CXM\MW  DAP1?  I  PATRICIA  MORISON  IVAN  DESNY 
UJjINIjV  JliVlj  mllJj  I  MARTHA  HUNT     LOU  JACORI 


introducing 
glamorous, 
breathtaking 


CAPUCINE 


Written  by  Directed  by 

OSCAR  MILLARD  ■  CHARLES  VTDOR 
CINEMASCOPE    Eastman  COLOR 


Complete  sound  track  music  available  on 
CO  LP1X- RECORDS 


WORLD  PREMIERE  ENGAGEMENT  AT  RADIO  CITY  MUSIC  HALL  IN  LATE  SUMMER 


'  One  of  the  most  luxurious  pictures  to  come  from  Hollywood  in  a 
long  time.  It  was  made  to  please  as  many  people  as  possible  and 
it  will  do  that.  Music  lovers  will  be  satisfied,  general  film 
fans  will  appreciate  the  picture's  scope,  and  Capucine,  who 
is  being  publicized  heavily  in  the  press,  will  stir 
interest.  The  picture  is  more  than  just  another 
successor  to  film  biographies  of  great  musicians ! ' ' 

—Motion  Picture  Daily 


it 


Rich  in  music, 
drama,  color... 
a  profitable 
boxoffice 
presentation ! ' ' 
—Hollywood 
Reporter 

One  of  the  most 
beautiful  and 
opulent  pictures 
made  in  years!" 

— Redbook 


©LU 


A  beautiful  picture 
with  beautiful  music ! ' ' 

-McCall's 

"Color,  charm  and 
thrilling  music.  The 
settings  are  luxurious, 
the  costumes  magnificent. 
A  pleasure  to  watch  and 
a  joy  to  hear.  Do  see  it!" 

—Good  Housekeeping 

"Excellent!  A  cinematic 
achievement  of  high  quality 
. .  .an  attraction  which  combines 
commercial  with  prestige  value !" 

—Motion  Picture  Herald 


Beautifully  mounted.  Lovely  music, 
stunning  sets.  Has  wide  popular  appeal.  There  is 
something  in  it  for  just  about  every  type  of  audience. 
As  such  it  should  register  strongly  at  the  boxoffice ! " 

—Film  Daily 

"A  prestige  picture ...  in  addition  to  the  inspiring  music,  the 
colorful  backgrounds  which  were  photographed  in  their 
actual  locales  add  much  to  the  merits  of  the  picture !" 

—Boxoffice 


-it 


"A  must-see  for  music  lovers,  an  enriching  experience  for  family 
audiences !  A  striking  film  spectacle  filmed  in  fascinating  authentic  Continental 
locales  sure  to  enthrall  the  spectator.  It  is  a  feast  of  sight  and  sound ! " 

—Daily  Variety 

Those  lovers  of  good  music  in  abundance  will  get  a  special  thrill  out  of  this  well-made  film 
as  will  those  who  like  their  stories  spiced  with  romance  and  compromising  situations ! " 

— Motion  Picture  Exhibitor 


No  man  loved  more  scandalously,  played  more  divinely,  lived  more  fabulously 


Liszt's  life  on  the  screen  spans  the  golden  age  of 
music  and  romance.  It  sweeps  the  world  again  into 
a  Lisztiana  of  love  and  song... throbbing  with  the 
beloved  melodies  of  the  masters . . .  reproduced  in 
the  unbelievable  magnificence  and  fidelity  of  ster- 
eophonic sound. 

To  make  his  dreams  for  this  momentous  pro- 
duction come  true,  Hollywood  producer  William 
Goetz  recreated  the  fabulous  story  in  its  authentic 
settings.  He  took  his  huge  company  to  Vienna,  to 
Bayreuth  to  the  dazzling  palaces  and  concert  halls 


where  Liszt  lived  his  legendary  career. 

England's  popular  Dirk  Bogarde  plays  the  tem- 
pestuous Liszt,  at  the  height  of  his  power,  in  the 
arms  of  the  two  most  important  women  in  his  life 
—  the  Princess,  played  by  France's  renowned 
model,  Capucine,  and  the  Countess,  played  by 
captivating  Genevieve  Page.  Around  them,  a  ros- 
ter of  international  talents  join  in  bringing  the 
stirring  story  to  life! 

For  music  lovers ...  for  entertainment  lovers . . . 
this  is  a  motion  picture  event  not  to  be  missed! 


COLUMBIA  PICTURES, 


5  A  WILLIAM  GOETZ  PRODUCTION 


Song  Without  end 

The  Story  of  Franz  Liszt 

DIRK  BOGARDE 


GENEVIEVE  PAGE 


BHRICIA  MORISON  -  IVAN  DESNY 
MARTHA  HUNT  I 


introducing 
glamorous, 
breathtaking 


CAPUCINE 


Written  by  Directed  by 

OSCAR  MILLARD  •  CHARLES  VUX)R 
CINEMASCOPE  m  Eastman  COLOR 


Complete  sound  track  music  available  on 
COLP1XRECORDS 


WORLV  PREMIERE  ENGAGEMENT  AT  RADIO  CITY  MUSIC  HALL  IN  LATE  SUMMER 


One  of  the  most  luxurious  pictures  to  come  from  Hollywood  in  a 
long  time.  It  was  made  to  please  as  many  people  as  possible  and 
it  will  do  that.  Music  lovers  will  be  satisfied,  general  film 
fans  will  appreciate  the  picture's  scope,  and  Capucine,  who 
is  being  publicized  heavily  in  the  press,  will  stir 
interest.  The  picture  is  more  than  just  another 
successor  to  film  biographies  of  great  musicians ! ' ' 

— Motion  Picture  Daily 


Rich  in  music, 
drama,  color... 
a  profitable 
boxofnce 
presentation!" 
— Hollywood 
Reporter 

'One  of  the  most 
beautiful  and 
opulent  pictures 
made  in  years!" 

— Redbook 


LUMBIA 


A  beautiful  picture 
with  beautiful  music!" 

-McCall's 


"Color,  charm  and 
thrilling  music.  The 
settings  are  luxurious, 
the  costumes  magnificent. 
A  pleasure  to  watch  and 
a  joy  to  hear.  Do  see  it!" 

—Good  Housekeeping 

" Excellent!  A  cinematic 
achievement  of  high  quality 
...  an  attraction  which  combines 
commercial  with  prestige  value ! ' ' 

— Motion  Picture  Herald 

"Beautifully  mounted.  Lovely  music, 
stunning  sets.  Has  wide  popular  appeal.  There  is 
something  in  it  for  just  about  every  type  of  audience. 
As  such  it  should  register  strongly  at  the  boxofnce ! " 

—Film  Daily 

A  prestige  picture ...  in  addition  to  the  inspiring  music,  the 
colorful  backgrounds  which  were  photographed  in  their 
actual  locales  add  much  to  the  merits  of  the  picture !" 

— Boxoffice 


(i 


:A  must-see  for  music  lovers,  an  enriching  experience  for  family 
audiences !  A  striking  film  spectacle  filmed  in  fascinating  authentic  Continental 
locales  sure  to  enthrall  the  spectator.  It  is  a  feast  of  sight  and  sound ! " 

—Daily  Variety 

Those  lovers  of  good  music  in  abundance  will  get  a  special  thrill  out  of  this  well-made  film 
as  will  those  who  like  their  stories  spiced  with  romance  and  compromising  situations ! " 

—Motion  Picture  Exhibitor 


Motion  Picture  Daily 


REVIEW: 

School  For  Scoundrels 

Guardsman  FilmProd.  —  Continental 


Call  it  what  you  will-a  mounting  farce,  a  burlesque  or  simply  the 
ignoble  truth;  but  whatever  else  it  is  "School  for  Scoundrels"  is  one  of 
the  gayest  in  the  long,  pleasant  string  of  British  comedies  to  lately  ar- 
rive here.  It  should  prosper  as  much  from  favorable  word-of-mouth  re- 
ception as  through  the  usual  avenues  of  exploitation. 

It's  no  surprise  to  find  Ian  Carmichael  and  Terry-Thomas  together  again 
and  at  odds  with  each  other  over  the  hand  of  Janette  Scott,  a  sweet  thing. 
But  the  consequences  of  Carmichael's  finding  some  solace  in  his,  the 
most  naive  of  all  possible  worlds,  go  deeper  than  the  quest  merely  for 
a  woman.  Cast  so  appropriately  as  the  kindly  sap  and  tool  of  mercenaries 
in  "I'm  All  Right,  Jack,"  Carmichael  again  makes  a  marvelous  boob,  this 
time,  though,  for  only  half  a  picture.  And  that  lemon-hearted  rogue 
Thomas  is  the  boor,  the  sweet-talking  scoundrel,  the  rallying  point  for 
the  ghost  of  everv  intolerable  snob  who  ever  has  lived. 

Carmichael  conversely  is  the  classic  collector  of  injustices,  the  chap 
who  falls  over  chairs,  is  stuck  with  the  check,  invariably  loses  the  girl 
in  the  last  reel  and  who  is  an  easy  mark  for  rascals  such  as  Thomas. 
When  Thomas  succeeds  in  bluffing  Carmichael  out  of  the  competition 
for  Miss  Scott,  Ian  lights  out  for  the  provinces  and  "Professor"  Alistair 
Sim's  "College  of  Lifemanship."  There,  where  life's  "winners"  quickly 
are  separated  from  her  "losers,"  he  learns  "woomanship,"  "gameman- 
ship,"  "partymanship,"  and  how  infallibly  to  be  "one-up"  on  the  next 
fellow,  whether  by  honorable  or  slightly  wretched  means.  (The  picture's 
alternate  title,  incidentally,  is  "How  To  Win  Without  Actually  Cheating.") 

Returned  to  London  a  clever  and  immensely  more  confident  fellow, 
Carmichael  takes  his  revenge  in  small,  sharp  swallows.  He  is  "one-up" 
all  the  way,  infuriating  Thomas  by  his  nonchalance,  causing  him  to  smash 
up  his  fine  sports  car,  beating  him  at  tennis,  and  enticing  Miss  Scott 
away  from  him.  All  of  this  nonsense  (albeit  necessary  and  solemn  non- 
sense) is  perpetrated  under  the  caustic  eye  of  "Professor"  Sim,  who 
slinks  about  his  pupil's  stage  confirming  Carmichael's  "post-graduate" 
progress.  The  turnabout?  In  the  end  it  is  Thomas,  of  all  beings,  who  is 
seen  entering  the  "College  of  Lifemanship."  So  Sim  has  dismissed  with 
high  honors  one  pupil  at  the  expense  of  a  prospective  enrollee,  thereby 
pulling  the  last  irony  out  of  the  fire. 

The  picture's  hilarity  is  sometimes  cut-and-dried  but  frequently  it  is 
of  a  more  obvious  order,  visual  and  explosive.  All  of  the  players  are 
appealing  but  none  more  so  than  Sim,  whose  timing  shines.  A  couple  of 
swindling  automobile  salesmen,  Dennis  Price  and  Peter  Jones,  also  have 
a  pair  of  long,  pulsating  goes  with  Carmichael,  before  and  after  he  be- 
comes "educated."  The  familiar  comic  twitch  of  John  Le  Mesurier,  cast 
as  a  snobbish  head  waiter,  is  profoundly  present. 

This  Guardsman  Film  Production,  released  by  Continental  Distributing, 
Inc.,  is  based  on  the  series  of  books,  "Lifemanship,"  "Gamemanship,"  and 
"Oneupmanship,"  written  by  Stephen  Potter.  Adapted  originally  by  Peter 
Ustinov,  the  screenplay  was  written  by  Patricia  Moves  and  Hal  E.  Chester, 
who  also  was  executive  producer.  Douglas  Rankin  was  associate  producer 
and  Robert  Hamer  directed.  Music  was  composed  and  conducted  bv 
John  Addison. 

Running  time,  94  minutes.  July  release. 

Saul  Ostrove 


6 


Lutheran  Unit 


(Continued  from  page  1) 
States  and  Canada,"  the  resolution 
said,  "are  becoming  increasingly  dis- 
turbed by  the  prevalence  of  immoral- 
ity, violence  and  bad  taste  in  pub- 
lications, motion  pictures,  television 
and  radio  programs,  and  in  the  mass 
communcations  media  generally. 

"The  fundamental  values  of  respect 
for  God,  for  human  life,  for  marriage, 
home  and  family,  for  property,  for 
virtue,  for  good  name  and  reputation 
are  being  degraded  and  eroded  by 
these  unwholesome  influences  and 
materials. 

"These  evils  can  be  combatted  and 
rooted  out  only  by  the  united  and 
persistent  efforts  of  all  decent  citi- 
zens." 

The  laymen  commended  producers 
of  "all  acceptable  publications,  mo- 
tion pictures  and  television  and  radio 
programs  for  recognizing  and  dis- 
charging their  moral  responsibilities 
in  this  respect." 

Postmaster  General  Praised 

They  also  commended  Postmaster 
General  Arthur  E.  Summerfield  "for 
his  diligent  efforts  to  'clean  up  the 
mails'." 

An  auxiliary  of  the  Lutheran 
Church-Missouri  Synod,  the  league 
also  approved  an  "Exploding  Hori- 
zons" program  under  which  the  lay- 
men are  to  rededicate  their  lives  to 
a  personal  application  of  the  Lutheran 
Hour  messages.  The  Lutheran  Hour 
is  an  international  radio  broadcast 
sponsored  by  the  league. 

Two  weeks  ago  Dr.  Oswald  C.  J. 
Hoffman,  speaking  on  the  Lutheran 
Hour  broadcast,  deplored  the  drift  of 
motion  pictures  toward  immorality 
and  violence  and  cited  the  problems 
raised  by  the  many  "adult  pictures." 
"For  the  benefit  of  concerned  par- 
ents," he  said,  "there  are  several  in- 
telligent rating  services  available.  .  .  . 
The  Roman  Catholic  Legion  of  De- 
cency has  an  excellent  service  today 
conducted  .  .  .  with  the  utmost  sym- 
pathy toward  the  producers  of  good 
films." 


Mrs.  Long  Elected 

( Continued  from  page  1 ) 
the  company  for  more  than  50  years. 
He  died  April  2. 

Frank  J.  Sottile  was  elected  to  fill 
the  vacancy  on  the  board  caused  by 
his  father's  death. 

Mrs.  Long  announced  that  the  op- 
eration of  the  Pastime  Amusement 
Company  would  remain  the  same, 
and  that  the  policies  and  practices  es- 
tablished by  her  father  would  be  ad- 
hered to.  She  expressed  optimism 
about  prospects  for  continued  success 
in  operation  of  the  company. 


Johnston,  Hetzel 

(Continued  from  page  1) 
journey  may  omit  the  new  Congolese 
Republic  if  unrest  there  is  still  wide- 
spread in  late  August.  However,  if 
conditions  are  favorable  it  will  re- 
main on  the  itinerary.  Mrs.  Johnston 
will  be  a  member  of  the  party,  which 
will  be  abroad  about  a  month. 


'Cold  Wind'  to  20th-Fox 

"The  Cold  Wind  and  the  Warm," 
S.  N.  Behrman's  play  of  last  season, 
has  been  purchased  by  20th  Century- 
Fox  for  future  production. 


Three  Webs  Interested 

(Continued  from  page  1) 
for  1961  telecast.  He  said  the  Acad- 
emy will  weigh  proposals  by  ABC, 
CBS  and  NBC  on  the  basis  of  spon- 
sor, product  and  sales  approach,  as 
well  as  commitment  to  cover  the  en- 
tire cost  of  show,  before  making  a 
decision. 

Queried  Regarding  Oldsmobile 

Questioned  on  the  possibility  of 
Oldsmobile  interest  in  taking  over 
sponsorship,  Kahane  related  remarks 
by  John  West,  NBC's  West  Coast 
vice-president,  who  said,  "If  NBC  re- 


Thursday,  July  21,  19l} 


'Oscar'  Cost:! 


( Continued  from  page  1 ) 
ing  the  cost  another  year  and  the; 
who  were  agreeable,  nevertheless,  cl 
not  wish  to  absorb  the  non-particip; ' 
ing  companies'  share. 

The  Academy  had  asked  MPAA  V 
a  decision  on  sponsoring  next  yea 
program  by  Aug.  1,  or  at  least  for 
agreement  in  principle  by  that  dal 
This,  in  effect,  required  the  MP/if 
member  companies  to  make  up  thl 
minds  about  picking  up  the  check  J' 
the  next  Awards  presentation  progrfj 
without  knowing  how  much  it  woi' 
cost  them. 

AH  Networks  Invited 
On  June  2.  B.  B.  Kahane,  Aca' 
emy  president,  told  Motion  Pictm 
Daily  that,  in  order  to  avoid  bei 
faced  with  "a  last-minute  decision  || 
the  Academy  had  initiated  action  j 
detennine  whether  next  year's  p» 
gram  would  be  industry  or  commc! 
cially  sponsored.  He  said  that  all  I 
the  networks  had  been  invited  to  b 
for  the  program,  probably  the  mo 
popular  single  annual  event  on  tel 
vision. 

One  network,  Kahane  said,  had  i 
dicated  it  would  handle  the  show 
a  public  service  program  for  no  mo 
than  out-of-pocket  costs.  Followii 
last  spring's  telecast,  the  MPAA  hi 
requested  the  Academy  to  submit 
report  on  the  costs  of  the  progra 
and  attitudes  of  all  networks  on  haj 
dling  it  next  year,  before  another  d| 
cision  was  reached. 

NBC-TV  has  had  the  program  on1 
three-year  basis,  underwritten  by  t  j 
industry  The  cost  has  been  appro) 
mately  $600,000  annually,  exclusrl 
of  the  $150,000  contribution  made 
the  Academy  yearly  by  MPAA.  TI 
NBC  contract  expired  with  la 
spring's  program.  Prior  to  that,  tl 
telecast  was  commercially  sponsoK 
for  several  years  by  Oldsmobile.  j 
Many  Officials  Opposed 

The  difference  to  the  industry  bj 
tween  commercial  sponsorship  of  thj 
kind  and  its  own  non-commercij 
sponsorship  is  not  commensurate  wif 
the  cost  to  the  industry,  in  the  opii 
ion  of  many  company  executivej 
Some  pointed  out  that  the  television 
industry's  own  Emmy  Awards  prij 
grams  are  sponsored,  and  so  was  tl 
recent  Democratic  National  Convei 
tion  in  Los  Angeles.  Films  are  m 
that  much  more  exclusive,  some  ol 
served. 

At  last  week's  MPAA  board  mee 
ing  it  was  felt  that  the  Academy  shoi 
should  continue  to  be  supported  on! 
if  there  was  unanimous  agreemeii 
among  member  companies  to  do  s<| 
There  was  no  unanimity  on  sponso 
ing  the  show,  so  the  MPAA  board  d< 
cided  to  drop  it. 

Opposition  to  contributing  to  tl 
sponsorship  costs  has  been  voiced  th 
past  two  years.  Last  year,  Universs 
declined  to  participate  and  Warnei 
did  so  reluctantly,  after  first  havin 
refused.   ___ 

acquires  the  broadcast  rights,  Old; 
mobile  would  be  given  first  refusa 
We  took  it  away  from  them  whe 
MPAA  wanted  to  sponsor." 


JERfty 


The  Bellboy  f  J  is  the  biggest 

GROSSING  JERRY  LEWIS  HIT  IN  HISTORY! 
LAUGH  RECORDS  AND  ATTENDANCE  RECORDS 
SMASHED  IN  LOS  ANGELES,  SALT  LAKE  CITY, 
ROCKFORD,  ILL,  NEW  HAVEN,  PHILADELPHIA, 
MEMPHIS,  OMAHA,  ATLANTA,  JACKSONVILLE, 
HARRISBURG,  MIAMI-MIAMI  BEACH-CORAL 
GABLES!  EVERY  LEWIS  MOVIE  HAS  BEEN  A 
WINNER- BUT  THE  BELLBOY  IS  JERRY'S 
GREATEST  BOXOFFICE  BELL-RINGER! 

IfTEN,  PRODUCED  AND  DIRECTED  BY  JERRY  LEWIS  •  ASSOCIATE  PRODUCER  ERNEST  D.  GLUCKSMAN  •  a  JERRY  LEWIS  PRODUCTION  •  A  PARAMOUNT  RELEASE 


AS  PREDICTED... 


IS  A  BLOCKBUSTER 

Broke  opening  day  record,  Murray  Hill,  H.  K  /  Grea 
at  Paramount  Theatre,  N.Y.!  Smash  in  Boston 
Snowed  'em  under  in  Miami  and  LA.! 


MOTION  PICTURE 

DAILY 


')L.  88,  NO.  15 


NEW  YORK,  U.S.A.,  FRIDAY,  JULY  22,  1960 


TEN  CENTS 


1 00  Expected 

leelection  of 
j^alsh  As  LA. 
(■resident  Seen 

late  Unopposed  as  Board 
eets;  Convention  Near 


Richard    F.    Walsh,  international 
fcsident  of  the  IATSE  since  1941,  is 
sheeted  to  be  reelected  to  that  office 
I  r  another 
m     at  the 

I:  ganization's 
h  annual 
■)  n  v  e  n  tion 
U  ich  will  open 
I  the  Conrad 
ton  Hotel, 
icago,       o  n 
1. 

The  conven- 
will  be 
ceded  b  y 
e  regular 
e  -  conven- 
l  meeting  of 
I. A.  general  executive  board  in 
same  hotel  starting  Monday, 
ilsh,  accompanied  by  Harlan  Holm- 
l,  general  secretary-treasurer;  Wal- 
F.  Diehl,  assistant  international 
sident,  and  members  of  the  gen- 
1  office  staff  will  leave  here  to- 
ht  for  Chicago  to  prepare  for  the 
(Continued  on  page  6) 


Richard  F.  Walsh 


)MP0  Ad  Examines 
mplaints  to  Papers 

\  charge  that  many  of  the  com- 
ints  against  movies  and  movie  ad- 
tising,    published   in  newspapers, 
inspired  by  persons  or  organiza- 
iis  remote  from  the  scene  is  made 
the  118th  in  the  series  of  COMPO 
:  in  "Editor  &  Publisher."  The  ad, 
itled    "Spirit    of    Tooley  Street 
1  Spurs  Letter- Writers,"  will  ap- 
ir  tomorrow,  July  23. 
The  ad  says  in  part: 
'Remember  the  Three  Tailors  of 
oley  Street?  Their  description  of 
tj'mselves   as   'We,   the   people  of 
I  gland,'  has  won  them  a  lasting 
(Continued  on  page  4) 


TV  Code  Board  Hits  Film  Advertising  Six  Months'  Report 
But  Scores  Bras  and  Girdles,  Too        AB-PT  Shows 

45%  Increase 
In  Earnings 


Television  commercials  promoting  feature  motion  pictures,  because  of  the 
emphasis  of  some  of  them  on  sex  and  violence  are  "a  cause  of  concern"  to 
the  Code  Review  Board  of  the  National  Association  of  Broadcasters.  E.  K. 

Hartenbower,  chairman  of  the  Re-  

view  Board,  said,  "We  are  seeking 
to  have  movie  distributors  use  more 
care  in  the  material  selected  for  tele- 
vision display.  Some  theatre  promo- 
tional commercials  have  been  totally 
unacceptable.  Scenes  involving  sex, 
( Continued  on  page  4 ) 


1960  Nominees  Chosen 
For  Directorial  Honors 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  21.  -  Six 
motion  pictures  released  during  first 
six  months  of  1960  have  been  se- 
lected as  nominees  for  the  Directors 
Guild  of  America's  annual  Awards 
for  outstanding  directorial  achieve- 
ments, it  was  announced  today  by 
Frank  Capra,  president  of  the  guild. 
Four  of  films  were  released  during 
( Continued  on  page  4 ) 


Sol  Lesser  Reelected 
L.A.  Museum  Chairman 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  21. -Veteran 
film  producer-exhibitor  Sol  Lesser 
was  reelected  chairman  of  the  Los 
Angeles  County-Hollywood  Motion 
Picture  and  Television  Museum 
Commission  at  the  organization's  first 
annual  meeting. 

Edmond    L.    DePatie,  vice-presi- 
(Continued  on  page  4) 


Col.  Global  Executive 
Contingent  to  Studio 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  21.  -  Abe 
Schneider,  Columbia  Pictures  presi- 
dent, will  head  a  gathering  of  the 
company's  top 
e  x  e  c  u  t  i  ves 
from  the  stu- 
dio, home  office 
and  abroad 
who  will  gath- 
er here  next 
Wednesday  for 
a  series  of  pro- 
duction confer- 
ences. 

High  on  the 
agenda  will  be 
discussions  of 
the  global  sales 
and  promotion- 
al policy  for  "Pepe,"  the  George  Sid- 
ney  International-Posa   Films  Inter- 
nacional  Production. 

At  the  conferences  in  addition  to 
Schneider  will  be:  Samuel  J.  Briskin, 
vice-president  in  charge  of  West 
Coast  activities;  Sidney,  producer-di- 
rector of  "Pepe,"  and  Cantinflas,  its 
star;  Jacques  Gelman,  associate  pro- 
ducer and  a  partner  in  Posa  Films; 
Abe  Montague,  executive  vice-pres- 
ident of  Columbia;  Leo  Jaffe,  first 
vice-president  and  treasurer;  Paul  N. 
( Continued  on  page  2 ) 


Estimate  Net  $5,653,000; 
See  More  Gain  in  Summer 


A.  Schneider 


Six  months  and  second  quarter  op- 
erating profits  of  American  Broad- 
casting -  Paramount  Theatres,  Inc., 
were  the  high- 
est in  the  his- 
t  o  r  y  of  the 
company, 
Leonard  H. 
Golden- 
son,  president, 
reported  today. 

For  the  first 
six  months  of 
1960,  estimated 
net  operating 
profit  was  $5,- 
6  5  3,000  or 
$1.35  a  share, 
an   increase  of 

45  per  cent  over  the  $3,886,000  or 
90c  a  share  for  the  like  period  of 
1959.  Including  capital  gains,  con- 
solidated net  earnings  rose  to 
$6,981,000  or  $1.67  a  share  from 
$3,885,000  or  90c  a  share  reported 
last  year. 

For  the  second  quarter,  estimated 
net  operating  profit  was  $2,317,000 
or  55c  a  share,  an  increase  of  47 
(Continued  on  page  2) 


L.  H.  Goldenson 


'Institutional1  Commercials,  and  Few, 
Is  Kahane  Plan  for  'Oscar'  TV  Show 


From  THE  DAILY  Bureau 

HOLLYWOOD,  July  21.-B.  B.  Kahane,  president  of  the  Academy  of  Mo- 
tion Picture  Arts  and  Sciences,  adding  to  the  report  on  the  determination  of 
factors  affecting  sponsorship  of  the  next  "Oscar-cast"  in  1961,  today  said 
that    the    Academy's    objective    is  — 


LEVISION  TODAY— page  4 


to  deal  with  a  sponsor  that  will  pre- 
sent the  event  as  a  public  service  and 
will  limit  its  commercial  time  to  insti- 
tutional copy  with  perhaps  three  dif- 
ferent spots  in  the  90-minute  pro- 
gram. 

The  Academy  is  not  interested  in 
sponsors  who  will  demand  break-ins 
for  long  commercials,  he  declared. 

Kahane  predicted  that  the  greatest 


problem  would  be  getting  stars  to 
participate  in  the  festivities  who 
might  be  reluctant  to  appear  gratis  on 
a  commercially  -  sponsored  show,  or 
whose  television  commitments  would 
be  in  direct  competition  to  their  own 
sponsor. 

Kahane  voiced  confidence  in  the 
Academy's  ability  to  make  a  deal  with 
(Continued  on  page  4) 


Flick  Lauds  Younglove 
For  Service  to  Youth 

Special  to  THE  DAILY 
ALBANY,  July  21.— Assemblyman 
Joseph  B.  Younglove,  Johnstown  Be- 
publican,  who  recently  retired  as 
chairman  of  the  Joint  Legislative 
Committee,  made  an  "outstanding 
contribution"  to  its  achievements  in 
pursuing  "a  bold  and  constructive 
policy  which  has  served  the  youth  of 
the  state,  in  helping  them  to  reach 
social  maturity,  and  which  has 
labored  diligently  to  protect  their 
moral  development,"  Dr.  Hugh  M. 
Flick,  new  associate  commissioner  for 
cultural  education  and  one-time  di- 
rector of  the  State  Education  Depart- 
( Continued  on  page  4 ) 


2 


Motion  Picture  Daily 


Friday,  July  22,  196 


PERSONAL 
MENTION 


SAMUEL    GOLDWYN    and  Mrs. 
Goldwyn  left  New  York  yester- 
day for  the  Coast. 

• 

Herman  M.  Levy,  general  counsel 
of  Theatre  Owners  of  America,  will 
leave  New  York  today  aboard  the 
"Rotterdam"  for  a  five-week  trip  to 
Europe. 

• 

Jack  Karp,  Paramount  studio  head, 
will  arrive  in  New  York  today  from 
the  Coast. 


Al  Zimbalist,  producer,  will  re- 
turn to  Hollywood  today  from  New 
York. 

Joseph  Hazen  and  Mrs.  Hazen 
have  arrived  in  Hollywood  from  New 
York.  He  will  confer  with  Hal  Wal- 
ls, his  production  partner,  at  the 
Paramount  studios. 

• 

William  Castle,  producer,  will 
leave  New  York  at  the  weekend  for 
Chicago. 

Vincent  Flynn,  formerly  branch 
manager  for  M-G-M  in  Des  Moines, 
has  arrived  in  Minneapolis  to  take 
over  his  duties  as  branch  manager  for 
the  company  there. 

New  England  V.  C.  Host 
At  Luncheon,  Ball  Game 

Special  to  THE  DAILY 

BOSTON,  July  21.-The  owners, 
managers  and  personnel  of  theatres 
throughout  New  England  have  been 
invited  to  be  guests  of  Variety  Club 
of  New  England  and  of  Thomas 
Yawkey  of  the  Boston  Red  Sox,  on 
July  28  at  a  meeting  in  the  Jimmy 
Fund  Hospital. 

Arrangements  for  an  all-day  pro- 
gram have  been  completed,  starting 
at  10:30  A.M.,  with  lunch  served  at 
noon,  after  which  all  will  be  guests 
of  Yawkey  at  Fenway  Park,  where 
they  will  watch  the  Red  Sox  play  the 
Chicago  White  Sox. 


NEW  YORK  THEATRES 


r—  RADIO  CITT  MUSIC  HALL — i 

Rockefeller  Center  •  Ci  6-4600 

"BELLS  ARE  RINGING" 

An  AKTHL."!  FREED  PRODUCTION  starring 

JUDY  HOLUDAY  •  DEAN  MARTIN 

from  M-G-M  In  CinemaScope  and  METR0C010R 
ON  THE  GREAT  STAGE  "HAWAII.  U.S.A." 


AB-PT  Earnings  Rise  45% 


( Continued 

per  cent  over  the  $1,573,000  or  36c 
a  share  last  year.  Including  capital 
gains,  consolidated  net  earnings  were 
$3,601,000  or  86c  a  share  compared 
with  $1,618,000  or  37c  a  share  in 
1959.  Second  quarter  net  capital  gains 
of  $1,284,000  or  31c  a  share  included 
capital  gains  on  the  cash  portion  of 
the  sale  of  Disneyland  Park  stock. 

Radio  Division  Improves 

The  ABC  broadcasting  division 
continued  the  improvement  shown 
earlier  this  year.  Coldenson  said. 
The  ABC  Television  Network  again, 
for  the  second  quarter,  reported  a 
larger  increase  in  gross  time  billings 
than  that  of  the  other  networks— an 
increase  of  approximately  30  per  cent 
over  the  same  three  months  of  last 
year. 

Theatre  business  was  not  up  to  last 
year's  level  in  the  second  quarter, 
Goldenson  reported,  but  added  that 
a  higher  level  of  business  is  antici- 
pated in  the  upcoming  summer 
months,    usually    a    strong  theatre 


from  page  1 ) 

period,  than  was  shown  in  the  quarter 
just  ended. 

Since  the  start  of  the  year,  ten 
marginal  properties  were  divested  and 
one  drive-in  theatre  located  in  Salt 
Lake  City  was  acquired. 

Disneyland  Stock  Sold 

Goldenson  reported  the  sale  of 
the  company's  35  per  cent  stock  in- 
terest in  Disneyland  Park  for  $7,500,- 
000.  No  dividends  had  been  received 
since  the  original  investment  of  $500,- 
000  was  made  in  1954.  At  the  time  of 
the  sale  $2,002,500  was  received  in 
cash  and  reported  as  capital  gains. 
The  balance  of  $5,497,500  will  be 
paid  in  equal  installments  over  a 
period  of  approximately  5&  years  and 
will  be  reported  as  capital  gains  as 
the  cash  is  received.  The  proceeds 
will  be  added  to  working  capital  to 
be  applied  to  the  company's  expand- 
ing requirements  in  television  and 
other  related  fields.  As  part  of  the 
arrangement,  the  company  continues 
to  operate  its  profitable  food  conces- 
sions in  the  park. 


A.F.M.  Asks  Republicans 
To  Back  Arts  Support 

Herman  Kenin,  president  of  the 
American  Federation  of  Musicians, 
announced  yesterday  that  the  Repub- 
lican platform  committee  in  Chicago 
is  being  urged  to  incorporate  a  plank 
pledging  governmental  support  of  the 
living  arts. 

Through  Kenin's  West  Coast  repre- 
sentative, Don  Jacoby  of  Waukegan, 
111.,  a  brief  was  presented  to  the  com- 
mittee requesting  "succor  for  the  arts 
in  the  form  of  the  material  aid  that 
is  provided  by  nearly  every  European 
nation,  or  by  creating  a  cabinet-rank 
director  for  cultural  affairs,  or  both." 


'Usher'  Sets  AIP  Mark 

HOLLYWOOD,  July  21. -Topping 
Los  Angeles  openings  of  all  previous 
films  from  American  International 
Pictures.,  "House  of  Usher,"  James 
Nicholson-Samuel  Arkoff  production, 
racked  up  $21,372  on  its  opening 
day  yesterday  at  20  theatres  and 
drive-ins  in  this  area,  the  company 
has  disclosed. 

The  previous  record  holder  for  an 
American  -  International  film  was 
"Goliath  and  the  Barbarians,"  which 
grossed  $15,167  in  22  situations. 


Skouras  Theatres  Host 

A  cocktail  party  and  buffet  was 
held  by  Skouras  Theatres  at  the  Gra- 
matan  Hotel,  Bronxville  last  evening 
to  mark  the  opening  of  the  circuit's 
new  Bronxville  Theatre.  Salah  M. 
Hassanein,  circuit  president,  was  host. 


Columbia  Meet 

( Continued  from  page  1 ) 
Lazarus,  Jr.,  vice-president;  Rube 
Jackter,.  vice-president  and  general 
sales  manager;  Mo  Rothman,  execu- 
tive vice-president  of  Columbia  Pic- 
tures. International;  Lacy  Kastner, 
vice-president  of  Columbia  Pictures 
International;  Robert  S.  Ferguson, 
national  director  of  advertising,  pub- 
licity and  exploitation;  M.  J.  Franko- 
vich,  vice-president  and  head  of  Eu- 
ropean production;  vice-presidents  B. 

B.  Kahane  and  Irving  Briskin;  Arthur 
Kramer,  executive  assistant  to  Briskin; 
Gordon  Stulberg,  executive  assistant 
to  Kahane. 

Also,  Lillian  Burns,  associate  of  the 
Sidney  company;  Dorothy  Kingsley, 
writer  of  the  "Pepe"  screen  play;  John 

C.  Flinn,  studio  director  of  publicity 
and  advertising;  Bob  Goodfried,  stu- 
dio publicity  manager,  and  Jack  At- 
las, head  of  the  trailer  department. 

The  two-day  executive  conferences 
will  open  with  a  screening  of  "Pepe." 

'Ghosts'  to  Chicago 

The  Columbia  Pictures  release  of 
"13  Ghosts,"  a  William  Castle  pro- 
duction, will  open  at  the  Chicago 
Theatre  on  July  29,  Rube  Jackter, 
Columbia  vice-president  and  general 
sales  manager,  reported. 

ABC  Vending  Dividend 

ABC  Vending  Corp.  yesterday  de- 
clared a  regular  quarterly  dividend  of 
25  cents  on  the  common  stock,  pay- 
able on  Aug.  25,  to  stockholders  of 
record  Aug.  11. 


Para.  Reports  Strong 
Grosses  for  'Bellboy' 

Jerry  Lewis'  "The  Bellboy,"  whiclj 
opened  in  New  York  this  week  al 
more  than  90  neighborhood  theatre 
continues  to  turn  in  strong  grosses  i 
out-of-town  openings,  Paramoun 
Pictures  reported  yesterday. 

The  following  grosses  were  citei 
as  typical:  $19,560,  first  four  days 
Loew's  170th  Street  Theatre,  Miam 
Beach,  and  Loew's  Riviera,  Cora< 
Gables;  $7,019,  first  five  days,  Para 
mount,  New  Haven;  $3,072,  first  tw< 
days,  Strand,  Albany;  $15,261,  firs 
five  days,  Stanton,  Philadephiai 
$8,769,  first  four  days,  Plaza,  Mem! 
phis;  $11,941,  first  three  days,  Foxj 
Atlanta. 

Also,  $6,084,  first  two  days,  Town 
&  Country,  Jacksonville;  $8,835,  fin 
five  days,  Boulevard  Drive-In,  Al 
lentown;  $5,322,  first  four  days 
Loew's  Canton;  $7,195,  first  five  days 
Paramount,  Nashville;  $5,766,  firs; 
three  days,  Lucas,  Savannah. 

Paramount  said  the  $57,730  taker! 
by  the  picture  on  Wednesday  in  2f. 
Loew's  metropolitan  theatres  was  thfj 
biggest  single  day's  gross  for  a  Para 
mount  release  in  the  history  of  Loe\v> 
metropolitan  circuit.  Lewis  made  per- 
sonal appearances  at  18  Loew's  thea- 
tres on  Wednesday  and  Thursday. 

Upstate  Drive-In  Adds 
Auto  Racing  Sundays 

Special  to  THE  DAILY 

ALBANY,  July  21.  -  Sunday  after- 
noon automobile  races  have  been 
started  on  a  track  built  inside  the 
Ideal  Drive-in,  operated  by  Donald 
Gilson  at  Canton,  St.  Lawrenw 
County,  N.Y.  It  is  believed  to  be  the 
first  time,  in  this  section  of  the  coun- 
try at  least,  that  such  races  have  been 
held  within  a  drive-in. 

Sponsored  by  the  St.  Lawrence 
Karting  Club,  a  card  of  six  races  i: 
offered.  Admission  is  90  cents.  An 
automobilers'  concession  stand  is  op 
erated.  Both  direct  and  indirect  bene 
fits  to  the  drive-in  are  realized. 

'Finn9  Saturation  Set 

M-G-M's  "The  Adventures  ol 
Huckleberry  Finn"  will  open  in  ap- 
proximately 100  New  York  theatre' 
Aug.  3.  Included  in  the  line-up  ol 
theatres  will  be  27  houses  on  the 
Loew's  neighborhood  circut,  plus  the 
atres  in  the  Brandt,  Randforce,  Skou- 
ras and  Century  chains. 

To  Rebuild  Fla.  Theatre 

JACKSONVILLE,  July  21. -Ton* 
my  Hyde  of  Cocoa,  general  manage' 
of  Kent  Enterprises,  announced  hen 
that,  final  architectural  plans  hav< 
been  approved  for  the  early  rebuild- 
ing of  the  Florida  Theatre,  Tallahas- 
see, which  was  completely  destroyed 
by  fire  three  months  ago. 


MOTION  PICTURE  DAILY,  Martin  Quigley.  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fee 
Advertising  Manager;   Gus  H.   Fausel,  Production  Manager,  TELEVISION  TODAY,   Charles  S.  Aaronson,  Editorial  Director;   Pinky   Herman,   Eastern   Editor.    Hollywood  uurw  . 
Yucca- Vine   Building,   Samuel   D.    Berns,    Manager;    Telephone    HOllywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,   Washington,  4,  D.  C. ;   London  ^ureau,. 
Bear  St   Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  » 
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Cable   address:    "Quigpubco.    New    York"    Martin    Quigley,    President;    Martin    Quigley,  Jr.,  Vice-President;   Theo  J.   Sullivan,   Vice-President  and  Treasurer;   Raymond  Uaiiagt i  , 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:   Motion   Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising    each  published  13  times  a  y 
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YOUR  NATIONAL  CARBON  MAN... 

Sells  you  the  best  product  —gives  you  the  best  service! 


The  illustration  shows  a  NATIONAL  CARBON  Sales  Engi- 
neer using  a  brightness  meter  for  checking  the  reflected  screen 
light  to  obtain  a  reading  in  f  oot-lamberts.  This  is  another  one 
of  the  services  performed  by  your  NATIONAL  CARBON 
Sales  Engineer  to  help  you  realize  the  ultimate  in  picture 
quality. 

These  sales  engineers— equipped  with  compact  service  kits 
containing  the  most  modern  tools  in  the  trade  —  stand  ready 
to  assist  you  on  any  screen  lighting  problem  you  might 
encounter. 

Use  "National"  projector  carbons  and  call  on  NATIONAL 
CARBON  for  free  technical  service.  For  details,  contact  your 
NATIONAL  CARBON  supply  dealer  or  write  to  National 
Carbon  Company,  Division  of  Union  Carbide  Corporation, 
270  Park  Avenue,  New  York  17,  N.  Y.  In  Canada,  Union 
Carbide  Canada  Limited,  Toronto. 


This  brightness  meter  —  used  for  obtain- 
ing a  foot-lambert  reading  on  screen 
lighting  —  is  just  one  of  many  precision 
tools  carried  in  each  NATIONAL 
CARBON  Sales  Engineer's  kit. 


"National"  and  "Union  Carbide"  are 
registered  trade-marks  for  products  of 


NATIONAL  CARBON  COMPANY 


UNION 
CARBIDE 


Motion  Picture  Daily 


Friday,  July  22,  19l ! 


Television  Today 

TV  Code  Unit  Paar  Show  Goes  Color 

On  NBC-TV  This  Sept. 


Flick  Praise 


(Continued  from  page  1) 
violence  and  horror  clipped  from  a 
theatre  feature  film  are  not  suitable 
for  the  family  viewing  audience." 

The  reference  to  motion  picture 
advertising,  which  puts  television  on 
the  side  of  some  newspapers  in  de- 
manding censorship  of  film  ads  was 
made  by  Hartenbower,  who  is  vice- 
president  and  general  manager  of 
KCMO-TV,  Kansas  City,  as  an  ad- 
denda to  a  report  by  the  Board's  sub- 
committee on  Personal  Products  Ad- 
vertising. The  subcommittee  has  been 
reviewing  commercials  in  this  area 
in  the  light  of  the  Television  Code, 
and  reported  progress  in  good  taste. 

Improvement  Called  'Amazing' 

The  report  said,  "Last  April  the 
Code  Board  sat  down  and  reviewed 
most  personal  products  then  on  the 
air.  It  was  a  pretty  grim  experience. 
We  did  the  same  thing  yesterday. 
There  has  been  an  amazing  improve- 
ment in  good  taste  and  acceptability." 

The  sub-committee  found  how- 
ever that  advertising  for  bras  and 
girdles  needed  a  note  of  caution. 

"Some  commercials  in  this  classi- 
fication need  revision,"  Hartenbower 
said,  "and  there  appears  to  be  a 
tendency  on  the  part  of  some  adver- 
tisers and  agencies  to  go  beyond  the 
limits  of  acceptable  good  taste.  Our 
Code  staff  has  been  instructed  to 
discuss  specific  commercials  with  the 
proper  agencies  and  arrange  to  modi- 
fy some  of  these  objectionable  tech- 
niques." 

Meeting  Scheduled  Oct.  4 

The  full  Code  Beview  Board  will 
hold  its  regular  quarterly  meeting  in 
Washington  Oct.  4.  The  subcommit- 
tee on  Code  planning  is  scheduled  to 
meet  immediately  before  the  session 
of  the  full  Board. 


Graziano  to  Star  in  New 
Schenck-Koch  Series 

Special  to  THE  DAILY 
MIAMI,  July  21.-A  million  dollar 
budget  has  been  allocated  for  filming 
a  new  television  series  titled  "Miami 
Undercover,"  featuring  Lee  Bowman 
and  Rocky  Graziano,  which  will  use 
the  Eden  Boc  Hotel  of  Miami  Beach 
as  headquarters.  This  announcement 
has  been  made  by  Harry  Mufson, 
president  of  the  Eden  Roc  Hotel,  and 
Howard  W.  Koch  of  Schenck-Koch 
Enterprises.  Koch  will  arrive  in  Miami 
Beach  this  week,  and  shooting  will 
start  by  the  end  of  the  month.  It  is 
expected  that  the  cast  and  crew  will 
be  in  Miami  Beach  for  approximately 
14  weeks  in  order  to  film  the  26  in- 
stallments. Pilot  film  for  the  series 
was  shot  at  the  Eden  Boc  last  year. 
The  series  will  be  released  by  Ziv- 
Television  to  stations  across  the 
United  States  starting  in  mid-Septem- 
ber. 


"The  Jack  Paar  Show"  will  be  tele- 
cast in  color  starting  this  September, 
marking  the  largest  single  expansion 
in  the  color  schedule  of  the  NBC-TV 
network,  the  network  announced. 

Each  of  the  Monday-through-Thurs- 
day Paar  programs  will  be  colorcast, 
an  addition  of  seven  color  hours  a 
week,  and  Friday's  "The  Best  of  Paar" 
will  join  the  color  lineup  later  in  the 
season.  The  shows  of  Perry  Como, 
Dinah  Shore  and  Tennessee  Ernie 
Ford  now  are  colorcast. 

Color  for  Two  Other  Shows 

NBC-TV's  daytime  color  program- 
ming schedule  will  be  further  aug- 
mented by  the  colorcasting  of  "Play 
Your  Hunch"  and  "The  Jan  Murray 
Show."  The  addition  of  these  shows 
will  bring  the  network  color  schedule 
to  more  than  1,000  hours  in  1960,  an 
increase  of  almost  50  per  cent  over 
last  year's  720  hours. 

'Oscar'  TV  Show 

( Continued  from  page  1 ) 
any  of  the  networks  that  would  guar- 
antee the  Academy's  cost  of  the  show, 
and  supply  a  sponsor  who  would  be 
agreeable  to  an  institutional  tie-in 
with  the  show. 


( Continued  from  page  1 ) 
ment's  Motion  Picture  Division,  said 
today. 

Dr.  Flick  pointed  out  that  the 
Joint  group  has  "forthrightly  taken  a 
position  in  an  area  where  some  or 
many  people  hesitate  to  act,  because 
of  the  belief  that  it  may  be  contrary 
to  the  republican  philosophy  and  the 
American  way  of  life." 

Assemblyman  Younglove  co-spon- 
sored, this  year,  the  Joint  Committee- 
drafted  bill  proposing  a  film  classi- 
fication system  for  primary  and 
secondary  school  students.  It  over- 
whelmingly passed  the  Assembly  and, 
Capitol  Hill  observers  believe,  would 
have  won  Senate  approval— were  a 
floor  vote  taken  before  adjournment. 

Dr.  Flick  is  an  advocate  of  this 
plan,  which  Younglove  had  indicated 
would  be  presented  again  early  in  the 
1961  legislative  session.  The  motion 
picture  industry  strongly  opposes  it. 

Assemblyman  Harry  J.  Donnelly, 
38-year-old  Bepublican  and  a  two- 
termer,  is  the  new  chairman  of  the  bi- 
partisan Joint  Committee  on  Offen- 
sive and  Obscene  Material. 


Telescript  Planning 
West  Coast  Expansion 

Harrison  C.  Reader,  financial  con- 
sultant for  Telescript  CSP  Inc.,  and 
Peter  Jackson,  vice-president  in 
charge  of  engineering,  will  leave  for 
the  Coast  soon  to  set  up  additional  of- 
fices in  Los  Angeles  and  a  plant  to 
manufacture  the  company's  closed  cir- 
cuit television  products. 

Telescript  announced  that  Reader 
and  Jackson  also  will  set  plans  for  a 
series  of  merger  deals,  conferences 
and  discussions  in  the  field  of  closed 
circuit  television.  Meetings  have  been 
scheduled,  it  was  stated,  with  officials 
of  American  Electronics,  Hallamore- 
Siegler  Co.  and  Thompson-Ramo 
Wooldridge. 

ABC-TV  Promotes  3 
In  Programming  Dept. 

Three  promotions  within  the  ABC 
television  network  programming  de- 
partment were  announced  this  week 
by  Thomas  W.  Moore,  ABC-TV  vice- 
president  in  charge  of  programming. 

William  C.  Seaman  has  been 
named  to  the  newly  created  position 
of  director  of  program  services.  He 
formerly  was  program  production 
manager.  George  Patrick  has  been 
promoted  from  commercial  coordina- 
tor to  manager  of  daytime  program 
services.  Richard  Mumma  has  been 
promoted  from  associate  director  to 
commercial  coordinator. 


'More  Producers  Wanted/ 
Says  Shingle  at  Republic 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  21.-Repub  j 
Studios  is  hanging  out  the  "more  pi  j 
ducers  wanted"  sign  on  its  front  ga; 
claiming  that  every  two  of  its  sow  i 
stages  under  today's  streamlined  opt! 
ations  do  the  work  of  three  a  year  ad 
"There's  plenty  of  room  for  oth 
independent  producers  to  join  the! 
already  on  our  lot,"  Victor  M.  Carti 
president  of  Republic  Corp.,  the  pji 
ent  company,  declared. 

Carter  praised  Daniel  Bloombei 
Republic  Studios  vice-president  ai 
manager  during  the  one-year-old  G 
ter  regime,  for  streamlining  prodi 
tion. 


Directorial  Honors 

( Continued  from  page  1 ) 
the   second  quarter  of   year,  while 
two   were  holdovers  from  the  first 
quarter  nominees. 

Directors  and  assistant  directors 
respectively  selected  by  the  guild's 
2,200  members  are:  "Elmer  Gantry," 
Richard  Brooks,  Tom  Shaw;  "The 
Apartment,"  Billy  Wilder,  Hal  Po- 
laire;  "Bells  Are  Ringing,"  Vincente 
Minnelli,  Bill  McGary;  "Please  Don't 
Eat  the  Daisies,"  Charles  Walters,  Al 
Jennings;  "Home  from  the  Hill,"  Vin- 
cente Minnelli,  Bill  McGary,  and 
"Our  Man  in  Havana,"  Carol  Beed, 
Gerry  O'Hara. 

Directorial  nominees  will  be  se- 
lected during  the  remaining  six 
months  of  the  year,  and  winners  will 
be  announced  at  the  guild's  annual 
awards  dinner  early  next  year. 

'Ghosts'  Big  in  Canada 

William  Castle's  "13  Ghosts,"  a  Co- 
lumbia Pictures  release,  has  opened 
strong  in  Canada,  duplicating  its  per- 
formance in  the  States,  the  distributor 
reported.  Opening  day  in  Toronto, 
where  Castle  made  a  personal  ap- 
pearance tour,  it  grossed  $7,500  in 
seven  situations.  It  took  $2,200  in  its 
first  three  days  at  the  Vanity,  Wind- 
sor, and  $1,150  in  three  days  at  the 
Centre,  Chatham,  Ont,  Columbia 
reported. 

Gabaldon  to  Attend  Bow 

JACKSONVILLE,  N.  C,  July  21. 
—Guy  Gabaldon,  on  whose  story  Al- 
lied Artists  "Hell  to  Eternity"  is  based, 
will  attend  the  world  premier  of  the 
picture  at  the  Center  Theatre  here 
on  July  27. 

Gabaldon,  credited  with  the  cap- 
ture of  more  than  2,000  Japanese 
soldiers  on  Saipan  in  World  War  II, 
is  now  touring  the  Carolinas.  He  will 
also  visit  New  Orleans. 


Compo  Them* 

— 

( Continued  from  page  1 ) 
place    among   the   more  endearii 
characters  of  history.  .  .  . 

"We  have  recently  published  | 
this  space  advertisements  explaini 
the  purposes  and  operation  of  t 
Advertising  Code  of  the  Motion  PJ 
ture  Association  of  America.  In  da 
operation  since  its  adoption  30  yeii 
ago,  the  Advertising  Code  has  trii 
to  regulate  motion  picture  advvl 
Using  so  that  reasonable  peojj 
would  find  nothing  offensive  in  tf 
advertising.  To  a  spectacular  extei 
it  has  been  successful. 

Says  Some  Can't  Be  Pleased 

"That  there  are  still  complaints,  ; 
of  course  undeniable— there  are  soi 
people  nothing  will  please.  But  the 
complaints  are  not  nearly  as  numi 
ous  as  one  would  be  led  to  belie 
by  the  noise  they  create.  Furthi 
more,  there  is  growing  evidence  tl, 
many  of  them  have  been  inspired 
persons  or  organizations  remote  frc 
the  scene. 

"Nearly  all  of  them  seem  to  ha 
one  common  characteristic:  th 
speak  'for  all  decent-minded  peopl 
This,  of  course,  is  not  true.  Tn 
are  merely  using  the  inflated  claim 
the  Three  Tailors  of  Tooley  Streel 

Lesser  Reelected 

( Continued  from  page  1 ) 
dent  of  Warner  Brothers,  was  electi 
assistant  chairman  at  the  session,  he 
in  the  American  Room  of  Hollywoi 
Brown  Derby. 

Supervisor  Ernest  E.  Debs,  who 
year  ago  presented  the  ordinan 
by  which  the  County  Board  of  S 
pervisors  created  the  commission 
establish  a  museum  for  motion  pj 
tures  and  television,  lauded  the  pro, 
gress  made  during  the  first  year' 
commission's  existence. 


Mrs,  Murray  Dies 

ATLANTA,  July  21. -Mrs.  Kathf 
ine  T.  Murray,  widow  of  the  la 
W.  T.  Murray,  former  owner  of  t 
Rialto  Theatre  here  for  many  yea 
died  at  a  local  hospital. 


<>iday,  July  22,  1960 


Motion  Picture  Daily 


5 


This  feature  from  fhis  week's  "Motion  Picture  Herald,"  out  to- 
day, is  reprinted  here  in  full  as  a  service  to  showmanship. 

What  Is  Your  Showmanship  L  Q.P 

JTTITH  many  exhibitors  these  days  decrying  the  lack  of  product  or  the 
quality  of  it  as  responsible  for  the  poor  state  of  their  business,  Harry 
Hendel,  chairman  of  the  board  of  Allied  Motion  Picture  Theatre  Owners  of 
Western  Pennsylvania,  in  Pittsburgh,  has  put  the  onus  of  theatre  success, 
or  lack  of  it,  squarely  up  to  the  theatre  operator  himself.  It  is  Mr.  Hendel's 
contention  that  the  profit-making  theatre  is  one  that  constantly  is  plugging 
its  merchandise,  day-in  and  day-out. 

The  organization  executive,  in  a  "Flash"  memo  to  his  members,  says,  "The 
movie  business,  despite  prophets  of  gloom,  is  still  the  most  dynamic  and  most 
popular  of  all  commercial  entertainment  mediums — still  drawing  more  paying 
customers  weekly  than  all  other  box  office  amusements." 

Along  with  the  memo,  Mr.  Hendel  attached  a  questionnaire  asking  the 
showmen  to  ask  themselves  just  how  much  effort  they  have  been  expending 
in  their  operation — and  to  gauge  themselves  by  their  answers  to  the  25 
questions  posed. 

Exhibitors  are  invited  to  test  themselves  on  what  they  do  for  the  picture 
by  checking  off  their  answers  to  Mr.  Hendel's  25  questions,  as  reprinted 
below.  How  do  you  rate? 


Do  you  belong  to  the  Chamber  of  Commerce,  Ameri-     □  14. 
can  Legion,  Rotary,  Kiwanis,  Lions  or  other  civic  or- 
ganizations in  your  community? 

Do  you  know  the  chairman  of  the  P.T.A.,  the  Women's     Q  15. 
Club  and  other  local  business  groups? 
Do  you  know  your  school  officials  (high  school  prin- 
cipal), and  teachers  in  your  community?  Q  16. 
Are  you  acquainted  with  the  Clergy  and  religious  lead- 
ers of  the  various  churches  in  your  community? 

Do  you  know  the  Mayor,  Members  of  Council,  Chief     □  17- 
of  Police  and  taxing  authorities  in  your  city,  town  or'" 
borough? 

At  off  hours  is  your  theatre  available  for  civic  meet-  D 
ings  for  the  use  of  reputable  and  worthy  organizations? 

Do  you  hold  advance  screenings  for  opinion  makers 

of  selected  pictures?  Do  you  arrange  special  shows  for     □  19- 

certain  groups  on  selected  pictures? 

Do  you  run  special  children's  matinees?  Do  you  assist 

Boy's  Clubs,  Girl  Scouts,  etc.,  in  order  to  build  your     □  2°- 

audiences  of  the  future? 

Do  you  make  yourself  available  to  serve  on  committees 

that  promote  community  welfare  and  charitable  causes?     D  21- 

Will  you  take  an  active  part? 

Have  you  suggested  a  theatre  tieup  instead  of  carnivals 

or  bazaars  as  a  fund  raising  project  for  local  organiza-     □  22- 

tions? 

Are  you  building  a  mailing  list?  Do  you  get  on  the 

phone  and  call  a  cross  section  of  people  about  a  spe-     D  23- 

cial  picture? 

Do  you  analyze  and  select  possible  advertising  media 
appropriate  to  your  area  and  potential  patronage  on  a     D  24. 
particular  picture? 

As  people  leave  the  theatre  are  you  available  to  re- 
ceive their  comment?  Do  you  poll  your  audiences?  Do     □  25. 
you  ring  doorbells  to  ascertain  their  views? 


Do  you  get  up  on  your  stage,  to  talk  to  your  audience, 
telling  them  what  you  are  trying  to  do  and  invite  their 
suggestions? 

Do  you  give  your  advertising  an  institutional  slant? 
Do  you  advertise  on  the  amusement  page  of  your  news* 
paper  or  in  the  different  media  to  sell  your  theatre? 
Do  you  know  the  store  owners  or  managers  in  your 
area?  Could  you  go  to  them  about  cooperative  picture 
tieups  or  for  assistance  in  fighting  adverse  legislation? 
Are  you  on  friendly  terms  with  the  editor  of  your  local 
newspaper  and  the  operator  of  the  radio  and  TV  sta- 
tions in  your  area? 

Without  being  a  braggart,  have  you  reminded  the  peo- 
ple of  the  contribution  of  movies  and  the  importance 
of  your  theatre  to  the  community? 
Are  you  giving  your  theatre  the  best  you  can  afford  in 
new  technical  improvements,  such  as  good  lighting, 
sound  and  air  conditioning? 

Do  you  personally  check  on  your  housekeeping?  Are 
you  giving  the  most  in  comfort,  cleanliness  and  friendly 
service? 

Do  you  read  the  trade  papers  and  see  as  many  pictures 
as  you  can  before  you  show  them?  Do  you  know  what 
you  are  selling? 

Do  you  study  programming,  selecting  the  best  features 
and  shorts  available  for  playing  time  according  to  your 
type  of  audience? 

Are  you  a  dues  paying  member  of  Allied  of  Western 
Pennsylvania  —  your  local  trade  association?  Do  you 
respond  when  asked  to  cooperate? 
Do  you  make  every  effort  to  attend  organization  meet- 
ings and  other  trade  affairs?  Are  you  open  minded  to- 
ward new  ideas? 

Do  you  exert  every  effort  to  stimulate  your  business 
instead  of  blaming  TV,  etc.,  for  declining  receipts? 


6 


Motion  Picture  Daily 


Friday,  July  22,  1! 


National 
Pre-Selling 


TOM  PRIDEAUX,  "Life's"  enter- 
tainment editor,  in  the  July  25 
issue  tells  how  Judy  Holliday,  Betty 
Comden  and  Adolph  Green,  friends 
for  21  years  joined  talents  in  making 
the  joyous  MGM  musical  "Bells  Are 
Ringing." 

A  final  big  song  was  needed  for 
Judy  and  the  article  explains  how  it 
was  written  just  before  dawn  and  how 
Judy  was  awakened  by  Adolph  Green 
to  hear  it.  The  song  "I'm  Going  Back 
to  the  Bonjour  Tristesse  Brassiere 
Company"  became  the  hit  of  both 
the  stage  show  and  the  movie. 

Holliday,  Comden  and  Green  were 
part  of  a  night  club  act  21  years  ago. 
They  are  seen  in  the  lead  photo  doing 
a  farcical  jam  session  at  a  Greenwich 
Village  nightspot. 

"Bells  Are  Ringing"  is  having  its 
premiere  at  Radio  City  Music  Hall, 
with  strong  box  office  figures. 
• 

Anyone  wishing  to  know  what  it  is 

like  to  be  a  colored  man  on  South 

Africa  today  should  see  "Come  Back, 

Africa"  according  to  Florence  Somers 

writing  in  the  August  issue  of  "Red- 
es o 

book." 

This  film  was  made  by  Lionel  Ro- 
gosin  in  Johannesburg  and  is  an  un- 
forgettable expose  of  a  cruel  political 
situation. 

• 

John  Wayne,  producer,  director, 
and  star  of  "The  Alamo"  is  on  the 
front  cover  of  "Look's"  August  2  is- 
sue backed  up  by  his  co-star  Linda 
Crystal. 

Wayne  told  Jack  Hamilton  who 
wrote  a  cover  story  on  this  durable 
star  that  in  producing  "The  Alamo" 
it  is  the  first  time  in  his  life  that  he 
has  been  able  to  express  what  he  feels 
about  people.  Wayne  also  said  "I've 
gambled  everything  I  own  in  this  pic- 
ture —  all  my  money  \¥i  million  and 
my  soul."  Director  John  Ford  calls 
"The  Alamo"  the  greatest  picture  I've 
ever  seen.  It  will  last  forever  —  run 
forever  —  for  all  people,  all  families 
everywhere." 

• 

Lucille  Ball  who  is  co-starred  with 
Bob  Hope  in  "The  Facts  of  Life," 
is  the  cover  girl  on  "TV  Guide's"  July 
12  issue. 

Don  Jenkins  has  written  a  cover 
story  and  he  quotes  Lucy  as  saying 
in  reply  to  his  question,  are  you 
happy?  "Am  I  happy?  No.  Not  yet. 
I  will  be.  I've  been  humiliated.  That's 
not  easy  for  a  woman." 

• 

Lee  Remick  who  plays  an  impover- 
ished widow  in  "Wild  River,"  and 
does  it  without  makeup  is  profiled  by 
Mark  Nichols  in  the  August  issue  of 
"Coronet." 

Lee  has  a  natural  humility  which 
prompted  her  to  say  "When  I  saw 
myself  in  'Anatomy  of  a  Murder,' 
I  looked  at  my  husband  and  said:  Oh, 
well,  I  guess  motherhood  is  my  forte." 
She   has    a   22-month-old  daughter 


Expect  Reelection  of  Walsh 


( Continued 

executive  board  meeting  and  con- 
vention. 

The  present  slate  of  officers  is  un- 
opposed insofar  as  is  known  in  ad- 
vance of  the  convention,  hence  the 
reelection  of  Walsh  and  other  inter- 
national officials  is  anticipated.  The 
election  will  be  held  during  the  con- 
vention, week  after  next. 

Sandwiched  between  the  general 
executive  board  meeting  and  the  in- 
ternational convention  will  be  the 
conventions  of  all  14  LA.  districts. 
For  the  most  part,  these  will  be  held 
during  the  course  of  the  weekend  of 
July  29-31. 

Approximately  1,100  delegates  are 
expected  to  attend  the  international 
convention  which  the  organization  has 
said  will  be  confronted  with  "some 
very  serious  problems  of  re-evalua- 
tion and  adjustment."  These  are  said 
to  stem  in  large  measure  from  work- 
ings of  the  Landrum-Griffin  Act,  en- 
tailing new  costs,  filing  of  additional 
reports,  changes  in  traditional  organ- 


from  page  1 ) 
izing  and  collective  bargaining  pro- 
cedures and  other  innovations. 

In  addition,  the  convention  will 
consider  problems  arising  from  "far- 
reaching  changes  taking  place  within 
the  entertainment  industry."  Member- 
bership  shrinkage  is  said  to  have 
hampered  the  operation  of  many  I. A. 
locals,  especially  in  the  smaller 
cities,  and  underscored  the  need  for 
mergers  and  possibly  other  remedial 
steps. 

Other  matters  on  the  convention 
agenda  will  include  the  recruiting  of 
new  craftmen  in  I.A.'s  various  fields 
because  the  hardy  survival  of  stage 
and  screen,  notwithstanding  competi- 
tion from  a  host  of  other  forms  of 
entertainment,  often  has  made  the 
filling  of  available  jobs  difficult. 

LA.  Chicago  locals  have  set  up 
convention  committees  consisting  of 
their  presidents  and  business  agents 
to  handle  arrangements  for  the  gath- 
ering and  serve  as  hosts  to  the  dele- 
gates during  their  stay. 


Saturation  Opening  for 
'Time'  in  Chicago  Today 

MGM  will  launch  "The  Time  Ma- 
chine" today  with  a  saturation  book- 
ing in  65  theatres  in  the  Chicago 
metropolitan  area. 

A  radio-TV  campaign,  supervised 
by  Jerry  Turner,  has  been  set  up  in 
conjunction  with  MGM  and  local  ex- 
hibitors. Over  50,000  heralds  are  be- 
ing distributed  by  the  theatres.  Also 
eight  one-minute  trailers,  four  20- 
second  trailers,  and  a  special  TV  pro- 
motional featurette  have  been  pre- 
pared as  part  of  the  campaign. 

Indiana  Builds  Drive-in 

HAMMOND,  Ind.,  July  21.-Con- 
struction  has  started  on  the  new  Ham- 
mond 41,  outdoor  theatre  here. 

named  Kate.  When  Kate  becomes 
just  slightly  ill,  Lee  quickly  becomes 
one  of  New  York's  most  worried 
mothers. 

• 

"A  Raisin  in  the  Sun,"  the  David 
Susskind-Philip  Rose  production  re- 
ceives considerable  promotional  aid  in 
the  current  issue  of  "Jet." 

The  issue  has  a  pictorial  essay  spot- 
lighting Sidney  Poitier  who  stars  in 
this  new  Columbia  release. 


Lucille  Ball  has  written  the  cap- 
tions for  photos  made  on  the  sets  of 
"The  Facts  of  Life,"  which  appeared 
in  a  pictorial  essay  in  the  July  17 
issue  of  "Family  Weekly."  This  is  a 
Desilu  production  and  Lucy  quotes 
her  co-star  Bob  Hope  in  a  caption 
for  the  lead  photo  as  saying  "this  is 
the  first  time  I  ever  got  to  kiss  my 
boss."  A  photo  made  at  her  home 
showing  Lucy  reading  to  her  two  chil- 
dren Lucie  Desiree  9  and  Desiderio 
Arnaz  7,  is  an  insight  into  Lucy's 
devotion  to  her  children. 

WALTER  HAAS 


New  Inn  at  Massena 
Opened  by  Schines 

Special  to  THE  DAILY 
ALBANY,  July  21.  -  Pursuing  its 
program  of  diversification,  Schine 
Enterprises,  Inc.,  has  opened  a  four- 
story  Schine  Inn  overlooking  the 
downtown  business  section  of  Mas- 
sena, N.  Y.,  located  in  the  heart  of  the 
St.  Lawrence  Seaway  development. 

The  fireproof,  soundproof  Inn  has 
140  guest  rooms,  plus  a  convention, 
business  meeting  and  social  center. 
Nearly  350  people  can  be  accommo- 
dated in  the  ballroom,  while  addi- 
tional facilities  are  available  in  Wig- 
gins Tavern  and  in  the  special  con- 
vertible conference  room. 

Another  de  luxe  Schine  Inn,  with 
an  adjoining  40-lane  bowling  setup 
and  screening  room  equipped  for  35 
and  16  mm.  projection,  is  slated  to 
open  in  September,  at  Chicopee, 
Mass. 

A  fourth  motor  inn  is  scheduled  for 
construction  in  Syracuse. 

'Gantry'  Dallas  Record 

"Elmer  Gantry"  set  a  new  all-time 
high  house  record  in  the  30-year  his- 
tory of  the  Capri  Theatre,  Dallas,  for 
a  non-holiday  week,  grossing  $18,- 
597  for  its  first  week.  The  record  was 
announced  by  William  J.  Heineman, 
vice-president  of  United  Artists,  and 
Earl  Podolnick,  president  of  Trans- 
Texas  Theatres,  which  owns  and  op- 
erates the  Capri.  The  only  film  to 
top  this  mark  was  UA's  "Solomon  and 
Sheba"  during  Christmas  week  last 
year,  and  at  roadshow  prices. 

Cohen  Reopens  House 

JACKSONVILLE,  July  21. -Cecil 
Cohen,  local  exhibitor,  has  reopened 
his  recently-acquire  Victoria  Theatre, 
New  Smyrna  Beach,  after  air-condi- 
tioning the  auditorium  and  refurbish- 
ing the  theatre's  entire  interior. 


PEOPLE 


C.  Glenn  Norris,  20th  Centu] 
Fox  general  sales  manager,  will  ml 
with  trade  press  representatives  J 
the  home  office  executive  club  ] 
luncheon  on  Tuesday  to  discuss  ci 
rent  industry  developments. 

□ 

Charles    Beigle,    director    of  r 
estate  for  Loew's  Theatres,  has 
signed.  Following  an  extended  va 
tion,   he   will   announce   his  fut' 
plans. 

□ 

Herman  B.  Meiselman,  owner  o 
North  Carolina  theatre  circuit, 
tended  the  ground-breaking  ce 
monies  on  July  14  which  marked 
beginning  of  construction  for  his  n 
650-car  drive-in  theatre  on  Be 
Boulevard  a  few  miles  southeast 
Jacksonville. 

□ 

Marty  Shearn,  who  has  b<' 
named  manager  of  the  new  Cei): 
Theatres,  Jacksonville,  when  it  op: 
on  Aug.  10  with  the  area  premi; 
of  "Ben-Hur,"  has  gone  into  the  Di 
terlands  of  south  Georgia  and  no; 
Florida  communities  to  advise  clu 
business  firms,  civic  groups  and  p. 
pie  in  general  that  the  winner  of  1 
M-G-M  spectacle  will  soon  be  j 
the  Center's  screen. 

□ 

Douglas  Dakin,  assistant  gen| 
manager  and  chief  casting  direc 
for  Central  Casting  Corp.  for  the  j 
two  years,  has  been  named  gene 
manager  of  the  organization,  succe: 
ing  Arthur  Bronson,  who  died 
June.  9. 

□ 

Max  M.  Grimes  has  been  appoin 
by  Mayor  Hartsfield  of  Atlanta 
serve  as  a  member  of  the  board 
examiners  of  motion  picture  mach 
operators  in  that  city.  He  succe* 
Roy  M.  Aveiy,  who  resigned  beca 
of  the  press  of  other  business.  Grin 
appointment  must  still  be  approved: 
the  Atlanta  Board  of  Aldermen. 

□ 

Oscar  A.  Brotman  and  Ben  C.  1 
Leonard  Sherman  will  open  in  m 
August  their  new  drive-in  theatre, 
Oasis,  near  Des  Plaines,  111.  The  op 
ation  will  handle  1,500  cars  and  \ 
have  an  air-conditioned  seating  a 
for  200  persons. 

□ 

'  J.  E.  Estes,  cashier  at  the  20th  C 
tury-Fox  branch  in  Atlanta,  has 
tired  after  40  years  with  the  compa 

'Strangers'  Starts  Stroi 

"Strangers    When    We  Meet,' 
Byrna-Quine  production  for  Coli 
bia  Pictures  release,  has  turned!! 
four  more  strong  openings,  Colunij! 
reports,    with    first    day  figures 
$8,100    at    the    Fox,  Philadelpli 
$3,650   at  the   Hippodrome,  Cle) 
land;  $1,800  at  the  Warner,  Bev<; 
Hills,  and  $1,950  at  the  Beach, 
lantic  City. 


QP 


IL.  88,  NO.  16  NEW  YORK,  U.S.A.,  MONDAY,  JULY  25,  1960  TEN  CENTS 


o  Early  Action 

tenew  Talks 


AFTRA  Accepts  SAG  Terms  for  Closer 
Liaison;  Hopes  for  Closer  Ties  Later 


By  E.  H.  KAHN 

)]J     ExhibltOl*         WASHINGTON,  July  24.-The  American  Federation  of  Television  and 
"  '        '  "    ~~L       Radio  Artists  has  voted  to  accept  the  terms  of  a  proposal  for  closer  coopera- 

tion previously  made  by  the  Screen  Actors  Guild. 

Delegates  to  AFTRA's  convention 
here  said  that  they  were  disappointed 
by  SAG's  rejection  of  a  merger  pro- 
posal, but  they  indicated  hope  that 
experience  in  limited  fields  of  co- 
operation will  lead  to  closer  coopera- 
tion. The  SAG  proposals,  which 
AFTRA's  convention  has  approved, 
amount  to  a  partial  amalgamation  in 
two  fields  and  exploration  of  closer 
ties  in  another  two  areas. 

AFTRA's  board  had  earlier  voted  to 
accept  —  subject  to  the  convention's 
approval— an  offer  of  partial  amalga- 
( Continued  on  page  4 ) 


Groups  Merger 

yers'  Retirement  Said  to 
mr  National  Unity  Plan 

Special  to  THE  DAILY 

HICAGO,  July  24.-The  often  dis- 
ced, long  hoped  for  "one  national 
libitor  organization"  has  come  to 
|:  fore  again  as  a  topic  of  specula- 
n  and  exploration  among  national 
libitor  leaders. 

The  July  1  retirement  of  Abram  F. 
ers  as  chairman  of  the  board  and 
leral    counsel    of    Allied  States 
i'n.  is  viewed  as  a  major  factor  in 
revival  of  discussion  of  possibili- 
of  a  merger  of  Theatre  Owners 
America  and  Allied  States, 
vlyers,  throughout  his  many  years 
policy-maker  for  Allied,  was  un- 
irably  opposed  to  such  a  merger, 
(tending  that  TOA  and  its  prede- 
sors  represented  major  circuit  and 
ier  large   theatre   interests  whose 
( Continued  on  page  5 ) 

>e  Theatre  Exemption 
\uf  of  N.  Y.  Wage  Bill 

Special  to  THE  DAILY 

\LBANY,  N.  Y.,  July  24.-An  in- 
<med  source  expressed  "doubt"  at 
conclusion  of  a  public  hearing 
e  on  Friday  that  motion  picture 
atre  employees  can  be  exempted 
m  the  provisions  of  a  law,  effec- 
h  Oct.  1,  which  extends  a  minimum 
>ge  of  $1  an  hour  to  approximately 
( Continued  on  page  5 ) 

'edict  200  Registrants 
N.  J.  Allied  Meet 

Special  to  THE  DAILY 

IIAMESHA  LAKE,  N.  Y.,  July  24. 
bout  200  members  and  guests  of 
led  Theatre  Owners  of  New  Jer- 
are  expected  to  register  at  the 
:icord  Hotel  here  today  for  the 
;anizLition's  annual  convention, 
•ed  by  the  mid-season  attractions 
(Continued  on  page  4) 


LEVISION  TODAY— page  4 


N.  Y.  Meeting  Opens 
Will  Rogers  Drive 

At  a  pre-drive  conclave  Friday 
conducted  by  Emanuel  Frisch,  New 
York  exhibitor  chairman,  and  held  in 
the  M-G-M  screening  room,  some 
80  circuit  heads  from  the  metropoli- 
tan area  gave  their  endorsement  to 
the  Will  Rogers  Hospital's  Audience 
Collections,  and  the  1960  trailer 
which  will  be  released  this  week  for 
the  campaign  now  getting  under  way. 
The  trailer  was  narrated  by  Shirley 
MacLaine  against  a  background  of 
Will  Rogers  shots.  In  the  unanimous 
(Continued  on  page  2) 

See  Embassy  Decision 
Delayed  Till  September 

Special  to  THE  DAILY 

SAN  FRANCISCO,  July  24.-Con- 
trary  to  previous  expectations,  a  de- 
cision in  the  lengthy  Embassy  Thea- 
tre $8,000,000  anti-trust  suit,  which 
has  dragged  through  Federal  court 
here  for  more  than  10  years,  is  not 
likely  to  be  settled  until  at  least  the 
( Continued  on  page  2 ) 


I.A.  Delegation  in 
Chicago  for  Meeting 

Special  to  THE  DAILY 

CHICAGO,  July  24.  -  Members 
of  the  executive  board  of  I.A.T.S.E., 
headed  by  Richard  F.  Walsh,  inter- 
national president,  arrived  here  over 
the  weekend  for  their  annual  meet- 
ing, which  will  open  at  the  Conrad 
Hilton  Hotel  tomorrow  and  continue 
throughout  the  week. 

The  executive  board  session  is  in 
advance  of  the  I.A.T.S.E.,'s  annual 
convention,  which  will  open  at  the 
( Continued  on  page  2 ) 


Michigan  Film  Business  Gets  First  Invitation 
To  Participate  in  Annual  State  Fair,  Sept.  2-11 

Special  to  THE  DAILY 

DETROIT,  July  24.— Michigan's  motion  picture  and  theatre  industries  have 
been  invited  for  the  first  time  to  participate  in  the  Michigan  State  Fair, 
Sept.  2-11. 

Local  leaders  of  exhibition,  distribution,  the  projectionists  union  and  amuse- 
ment industry  publicists  met  in  the  20th  Century-Fox  screening  room  here 
late  last  week  with  Gerry  Lacey,  in  charge  of  sales  for  the  111th  State  Fair, 
who  proposed  to  them  that  the  motion  picture  industry  be  represented  this  year. 
Lacey  explained  that  the  industry  had  not  been  approached  before  because 
all  available  space  had  been  spoken  for  far  in  advance  by  industries  tradi- 
tionally associated  with  the  Fair.  This  year,  Ford  Motor  Co.  is  donating  one 
of  its  geodesic  domes  which  can  provide  up  to  9,000  square  feet  of  space, 
most  of  which  could  be  made  available  to  the  industry  if  a  reciprocal  formula 
can  be  worked  out  between  the  Fair,  exhibitors,  distributors  and  equipment 
makers.  An  industry  committee  was  named  which  will  meet  in  the  next  few 
days  to  ascertain  the  wishes  of  the  local  trade. 

An  attendance  of  800,000  is  predicted  for  this  year's  Fair,  many  of  whom 
are  not  theatre-goers  and  who  could  be  exposed  to  both  exhibits  and  pro- 
jection of  promotion  reels. 


See  Wider  Use 

Broaden  Sales 
Of  70-35  mm 
Projectors 

Norelco  to  Supply  Dealers, 
End  Todd-AO  'Exclusive* 


Norelco  Universal  70/35mm  pro- 
jection equipment  has  been  made 
available  from  theatre  supply  dealers 
throughout  the  United  States.  This 
was  revealed  in  a  joint  announcement 
by  Niels  Tuxen  of  North  American 
Philips  Company,  Inc.,  manufacturers 
and  national  distributors  of  Norelco 
equipment;  and  George  P.  Skouras  of 
the  Todd-AO  Corporation,  which  for 
several  years  exclusively  handled  the 
sale  of  this  equipment  directly  to  ex- 
hibitors. 

The  change  in  distribution  policy  be- 
comes effective  immediately,  the  an- 
nouncement   states,    which  explains 
that  the  move  has  been  brought  about 
(Continued  on  page  6) 

Rank's  Latin-American 
Operation  in  Black 

From.  THE  DAILY  Bureau 

LONDON,  July  24.  -  "The  Rank 
Organisation's  distribution  network  in 
Latin-America  is  proving  a  highly 
successful  operation,"  reported  W. 
H.  Jamieson,  supervisor  for  that 
market,  on  his  return  here  on  leave. 

Today,  he  said,  the  operation  is 
more  than  paying  its  way  and  ranks 
in  importance  with  the  longer-estab- 
lished major  American  distribution 
set-ups  there. 

June  produced  an  all-time  record 
(Continued  on  page  5) 


Soviet  Director  Says 
TV  Doesn't  Hurt  Films 

From  THE  DAILY  Bureau 

WASHINGTON,  July  24.  -  Thea- 
trical motion  pictures  and  television 
coexist  peacefully  in  Russia,  says 
Soviet  film  director  Ivan  Pyriev,  be- 
cause they  do  not  compete  economi- 
cally. The  state  takes  care  of  financ- 
ing both  films  and  TV,  so  budgets 
don't  really  matter,  he  said. 

Nevertheless,  he  drew  attention  to 
(Continued  on  page  5) 


3 


Motion  Picture  Daily 


Monday,  July  25,  1!  j 


'PERSONAL 
MENTION 


p\  AN  FRANKEL,  president  of 
L/  Zenith  International  Films,  and 
Mrs.  Frankel  left  New  York  at  the 
weekend  for  Biarritz,  France,  on  a 
combined  business  and  vacation  trip. 
They  will  return  on  Aug.  8. 

Joseph  M.  Sugar,  vice-president 
and  general  sales  manager  of  Magna 
Theatre  Corp.,  will  leave  New  York 
today  for  San  Francisco,  Seattle  and 
Portland. 

• 

Jack  Karp,  Paramount  vice-presi- 
dent in  charge  of  production  and 
head  of  the  Hollywood  studio,  has  ar- 
rived in  New  York  from  the  Coast. 


Shirley  Jones,  one  of  the  stars  of 
United  Artists'  "Elmer  Gantry,"  left 
here  on  Friday  for  Washington. 

Kathryn  Marshall,  manager  of 
Hamrick's  Music  Box  in  Portland, 
Ore.,  has  returned  to  her  duties  fol- 
lowing recovery  from  pneumonia. 


Dnuc  Bogarde,  who  portrays  Franz 
Liszt  in  Columbia's  "Song  Without 
End,"  will  arrive  in  New  York  today 
from  London. 


LA.  Delegation 

(Continued  from  page  1) 
same  hotel  a  week  from  tomorrow 
and  also  is  expected  to  run  a  full 
week.  More  than  1,100  delegates  are 
expected  to  register  for  the  annual 
convention. 

Next  weekend,  annual  conventions 
of  the  14  I.  A.  districts  will  be  held 
individually  in  the  convention  hotel. 
Full  meeting  facilities  have  been 
provided  the  international  despite 
the  strain  on  hotel  accommodations 
locally  as  a  result  of  the  Republican 
National  Convention  being  held  here 
this  week. 


check 

national 
screen 
service 


for  the  best  in 
SPECIAL  TRAILERS 


Rogers  Drive 

( Continued  from  page  1 ) 
opinion  of  those  present  this  year's 
trailer  outranks  all  others  for  its  au- 
thenticity and  sincerity. 

The  circuit  men  also  heard  a  tape 
recording  which  is  to  be  a  feature 
of  the  area  meetings,  now  being  set 
up  in  the  exchange  areas.  Copies  of 
the  tape  have  been  supplied  to  all 
distributor  chairmen.  Campaign  pro- 
cedure and  objectives  are  outlined 
on  the  tape  by  A.  Montague,  presi- 
dent of  the  Hospital;  Richard  F. 
Walsh,  who  succeeds  the  late  R.  J. 
O'Donnell,  as  chairman;  and  the 
chairmen  of  the  national  committees. 
Jim  Velde  and  Morey  Goldstein  ad- 
dressed the  distributors,  and  Charles 
Kurtzman  the  exhibitors,  as  national 
chairmen  of  those  respective  com- 
mittees. 

Started  by  Fabian,  Depinet 

Si  Fabian  and  Ned  Depinet,  na- 
tional chairmen  of  the  overall  cam- 
paign gave  the  drive  its  official  start, 
and  put  in  an  appeal  for  "any  new 
ideas  from  the  field"  that  could  be 
used  to  further  advance  "the  things 
we  are  working  for  at  Will  Rogers." 

Eugene  Picker,  finance  chairman, 
makes  the  point  that  this  year's  goal 
of  one  million  dollars  on  the  com- 
bined audience  collections  and  Christ- 
mas salute  embodies  provisions  for 
the  physical  expansion  of  the  re- 
search laboratories,  for  building  new 
living  accommodations  for  the  resi- 
dent staff  thus  making  available  ad- 
ditional space  for  more  patients,  and 
also  for  the  annual  operations  costs 
of  the  hospital's  healing  and  research 
program. 

Sol  Schwartz,  president  of  RKO 
Theatres  pledged  all-out  support  of 
the  campaign,  and  said,  in  reflection 
of  the  enthusiasm  generated  at  the 
meeting,  that  he  is  confident  that  his 
circuit  will  far  exceed  past  perform- 
ance. 

Memorial  to  O'Donnell 

This  year's  drive  is  keyed  to  the 
O'Donnell  Memorial  Research  Lab- 
oratories and  their  expanded  pro- 
gram. This  recently  was  dedicated  by 
A.  Montague  as  a  living  memorial  to 
R.  J.  'Bob'  O'Donnell. 

New  York  exhibitors,  in  recog- 
nizing O'Donnell  Memorial  Year,  have 
taken  on  a  goal  of  $300,000  for  the 


On  Road  for  'Gulliver9 

Rube  Jackter,  Columbia  Pictures 
vice-president  and  general  sales  man- 
ager, leaves  for  Detroit  today  (25) 
on  the  first  leg  of  a  cross-country 
tour  to  personally  line  up  the  coun- 
try's top  showcases  for  the  company's 
Christmas  release,  Charles  H. 
Schneer's  "The  3  Worlds  of  Gulli- 
ver," in  SuperDynamation  and  color. 


Dayton  Bow  of  Inherit' 
Gets  National  Publicity 

Special  to  THE  DAILY 

DAYTON,  Tenn.,  July  24.  -  Some 
5,000  persons,  one  of  the  largest  au- 
diences ever  to  attend  a  single  film 
performance  in  Tennessee,  comprised 
the  premiere  audience  for  Stanley 
Kramer's  "Inherit  the  Wind,"  Thurs- 
day at  Rhea  County  Drive-in  Thea- 
tre here.  Among  those  present  was 
John  T.  Scopes,  whose  trial  35  years 
ago  inspired  the  story  on  which  the 
United  Artists  film  is  based. 

The  day's  program  started  with  a 
parade  at  1:30  P.M.,  which  was  fol- 
lowed by  a  band  concert,  a  fashion 
parade  and,  at  7  P.M.,  the  introduc- 
tion of  Scopes  on  the  steps  of  the 
Court  House.  Then  a  motorcade  pro- 
cession to  the  theatre  and  the  show- 
ing of  the  film. 

The  events,  covered  by  all  news 
media  and  filmed,  were  shown  Sat- 
urday night  on  the  NBC-TV  network 
at  6:45  P.M.  and  on  the  CBS  video 
web  at  7  P.M. 


Embassy  Sui 

( Continued  from  page  1 )  j 
middle  of  September.  The  origij 
prediction  was  for  a  decision  by  A 
1.  The  new  delay  became  appar  | 
Friday  when  the  court  adjourned  j 
the  weekend,  with  counsel  for 
plaintiff  only  two-thirds  of  the  vl 
through  closing  oral  arguments  bef  > 
Judge  Lloyd  H.  Burke. 

Chief  trial  attorney  for  the  E 
bassy,  Robert  D.  Raven,  told  MoTij 
Picture  Daily  at  the  close  of  the  $ 
sion  he  expects  to  argue  for  two 
perhaps  three  days  more,  after  wh! 
the  defense  will  be  given  a  chat 
at  rebuttal. 

Arthur  B.  Dunne,  who  heads 
crew  of  attorneys  for  the  various  i 
fending  exhibitors  and  distribute 
indicated  the  defense  could  not  p 
sibly  complete  its  arguments  bet 
Aug.  1. 

During  the  month  of  August  Jucj 
Burke  will  be  absent  because  of  | 
assignment  to  preside  through  t 
period  in  United  States  District  Co; 
in  San  Diego. 

Jurist  Makes  Prediction 
Before  the  weekend  adjournme 
Judge  Burke  made  it  clear  that 
is  sufficiently  familiar  with  the  ci 
which  he  inherited  after  the  deathi 
Judge  Edward  P.  Murphy  to  ha1 
down  a  decision  "soon  after  both  sii 
have  completed  their  closing  arj 
ments."  All  of  the  direct  testimc 
was  heard  by  Judge  Murphy  at  a  < 
day  trial  in  1958,  and  Judge  Bui 
subsequently  was  empowered  to  re! 
the  trial  transcript,  hear  the  closi 
arguments  and  render  a  verdict. 

Closing  arguments  in  this  trial  ;; 
for  the  purpose  of  establishing  I 
questions  of  liability  and  damag 
Both  sides  are  confined  strictly  to  r' 
amining  testimony  presented  duri 
the  original  trial  heard  by  Jud 
Murphy. 

"I  prefer  to  decide  a  case  imme' 
ately  following  closing  argument,  if 
is  at  all  possible,"  Judge  Bur 
stated,  and  added  in  a  weary  voii 
"a  case  can  get  awfully  stale." 

World9  Opens  Strong      'Bells9 -Astaire  Tie-in 


British  Institute  Stages 
Mankiewicz  Festival 

From  THE  DAILY  Bureau 
LONDON  July  21  (By  Air  Mail). 
—A  festival  of  the  films  of  Joseph 
L.  Mankiewicz  began  in  London  yes- 
terday under  the  sponsorship  of  the 
British  Film  Institute.  The  writer-di- 
rector-producer arrived  for  the  festi- 
val premiere  from  the  south  of 
France,  where  he  has  been  working 
on  the  script  of  the  forthcoming  20th 
Century-Fox  release,  "Justine." 

The  British  Film  Institute  frequent- 
ly runs  special  series  and  retrospective 
groups  of  films  but  this  is  one  of  the 
rare  occasions  where  the  entire  four 
weeks  of  screenings  is  devoted  to  the 
work  of  one  man.  Such  Mankiewicz 
films  as  "All  About  Eve,"  "A  Letter  to 
Three  Wives,"  "Julius  Caesar,"  "Bare- 
foot Contessa,"  "No  Way  Out"  and 
"Five  Fingers"  will  be  presented. 

Mankiewicz  is  due  to  return  to  New 
York  in  early  September. 


Irwin  Allen's  "The  Lost  World," 
20th-Fox  release  which  has  opened 
only  in  32  locations  across  the  coun- 
try in  72  theatres,  including  23  drive- 
ins,  has  passed  the  $400,000  mark, 
more  than  25  per  cent  ahead  of  20th 
Century-Fox's  record-smasher,  "Jour- 
ney to  the  Center  of  the  Earth,"  at 
this  time  in  its  release  last  Thanks- 
giving season. 


M-G-M  has  concluded  arrang 
ments  for  a  major  national  tie-in  w 
the  Fred  Astaire  Dance  Studios 
promote  "Bells  Are  Ringing."  T 
Astaire  studios,  in  their  bulletins  ai 
mailings,  are  describing  the  terp 
chorean  aspects  of  the  film,  whi 
features  the  Judy  Holliday-Dean  Me 
tin  duo  and  the  cha-cha  of  Doi 
Avila. 


Will  Raze  Atlanta  House   Dobe  Left  $364,500 


ATLANTA,  July  24.  -  Wilby-Kin- 
cey's  Paramount  Theatre,  built  in 
1921  by  the  late  Troup  Howard,  has 
closed  its  doors.  The  structure  will 
be  torn  down  and  a  large  business 
building  will  be  erected  on  the  site. 


GRAYSLAKE,  111.,  July  24.  -  Fr 
W.  Dobe,  owner  of  the  Family  Oi 
door  Theatre  here  and  builder  of  t 
Liberty  Theatre  in  Libertyville,  k 
an  estate  of  $364,500.  He  died  Jui 
18  at  the  age  of  87. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Burea 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bureau,; 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Moti' 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-310 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan.  Vice-President  and  Treasurer;  Raymond  Gallaghe 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  ye; 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secoi 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  m 


Hell  to  Eternity5  Wins  Raves  from  Showmen 


dward  L.  Hyman,  V.P.  American  Broad- 
isting-Paramount  Theatres,  Inc. 
"Great  entertainment   for  mass  audi- 
ences  from   Allied   Artists.  Anticipate 
outstanding  grosses." 


Harry  Mandel,  V.P.  RKO  Theatres 

"HELL  TO  ETERNITY  is  a  big  pic- 
ture, a  memorable  war  drama.  It  is 
loaded  with  ingredients  to  bring  happy 
results  at  the  box  office— plenty  of  sex, 
suspense,  heartwarming  situations  and 
powerful  performances  by  an  excellent 
cast." 


John  F.  Murphy,  Executive  V.P.  Loew's 
Theatres 

"HELL  TO  ETERNITY  is  one  helluva 
picture." 


Left  to  right:  Harry  L.  Mandell,  production  executive;  Morey  R.  Goldstein, 
vice-president  and  general  sales  manager,  Allied  Artists,  and  Irving  H. 
Levin,  producer. 


"HELL  TO  ETERNITY" 
An  Atlantic  Pictures  Production 
Produced  by  Irving  H.  Levin 
Production  Executive  Harry  L.  Mandell 
Directed  by  Phil  Karlson.  Starring  Jeffrey 
Hunter,  David  Janssen,  Vic  Damone,  Patricia 
Owens,  Richard  Eyer,  John  Larch,  Sessue  Ha- 
yakawa,  and  Miiko  Taka. 


^  tty  Polon,  RKO  Head  Film  Buyer 
i  'Powerful   story   that   will   appeal  to 
nillions  of  ex-G.I.'s  and  their  families. 
;  ireat  entertainment." 


Clem  Perry,  Astor  and  Victoria  Theatres 
"Tremendous  action  drama  with  a  heart 
and  wide  range  appeal.  Another  sure- 
fire winner  from  Allied  Artists." 


(Advt.) 


Motion  Picture  Daily 


Monday,  July  25,  1! 


Television  Today 


FORTHCOMING  RELEASES 


AFTRA-SAG 


( Continued  from  page  1 ) 
mation  which  had  been  made  by 
SAG.  This  offer  was  made  late  in 
June,  in  the  course  of  a  three-day 
meeting  between  the  groups  on  the 
West  Coast.  At  that  time,  they  dis- 
cussed the  recommendations  of  impar- 
tial labor  expert  David  L.  Cole  that 
SAG  and  AFTRA  agree  to  a  com- 
plete merger. 

Though  AFTRA  at  that  time  was 
cool  to  some  of  the  proposed  organi- 
zational structure  suggested  by  Cole, 
it  was  willing  to  accept  it.  SAG  was 
not,  but  it  said  that  the  new  plan 
would  receive  consideration. 

This  new  plan  amounted  to  an  of- 
fer of  partial  amalgamation.  It  con- 
sisted of  four  points: 

(1)  Joint  SAG-AFTRA  negotiation 
and  administration  in  all  TV  commer- 
cials— live,  taped  and  filmed. 

(2)  Joint  negotiation  and  adminis- 
tration in  videotape  programs. 

(3)  Exploration  of  the  possibility 
of  interchangeability  of  cards  of  the 
unions  in  connection  with  work  on 
TV  commercials  and  videotape  pro- 
grams. 

(4)  Exploration  of  the  possibility 
of  cross-crediting  performers  in  those 
areas  for  pension  and  welfare  fund 
purposes. 

The  AFTRA  national  board  had 
earlier  accepted  these  SAG  proposals 
by  an  overwhelming  margin— about  10 
votes  opposed  out  of  approximately 
80.  It  is  clear,  of  course,  that  this  par- 
tial merger  would  pose  a  number  of 
problems.  One  will  deal  with  the  allo- 
cation of  funds  for  the  pension  and 
welfare  plans;  SAG's  is  a  new  one 
while  AFTRA's  is  six  years  old.  An- 
other will  concern  the  dues  structure 
of  the  union's  locals,  and  the  financial 
impact  of  card  interchangeability. 

AFTRA's  official  proposal  for  a 
merger  with  SAG  was  made  about 
two  years  ago.  About  a  year  ago,  the 
two  unions  agreed  to  employ  Cole  to 
study  the  feasibility  of  a  merger.  This 
report  was  made  in  January,  1960. 
The  two  unions  were  unable  to  do 
anything  about  it  early  in  the  year 
because  SAG  was  in  negotiation  with 
motion  picture  firms. 

Cites  Large  TV  Earnings 

In  recommending  the  merger,  Cole 
had  noted  that  SAG's  members,  orig- 
inally exclusively  motion  picture  ac- 
tors working  in  theatricals,  now  earn 
more  from  TV  entertainment  pictures 
and  commercials  than  from  theatrical 
pictures.  About  half  of  SAG's  mem- 
bers list  some  other  union  as  their 
parent  union  (2,425  designating 
AFTRA  as  such).  Similarly,  42  per 
cent  of  AFTRA's  members  have  some 
other  parent  union  ( 2,134  designating 
SAG  as  such). 

The  two  unions,  he  said,  have  50 
per  cent  more  members  in  Hollywood 
than  in  New  York. 


Phiko  Sues  to  Stop 
RCA  in  Philadelphia 

WASHINGTON,  July  24.-Philco 
Corp.  has  once  again  asked  the  U.S. 
Court  of  Appeals  to  block  renewal  of 
the  license  of  NBC's  Philadelphia 
Channel  3  station,  WRCV-AM-TV. 
Philco  asserts  that  NBC  should  not 
have  broadcasting  licenses  renewed 
since  it  is  involved  in  anti-trust  law 
suits.  Philco  seeks  that  channel  for 
itself. 

One  Philco  Plea  Rejected 

The  Federal  Communications  Com- 
mission has  rejected  Philco's  plea  for 
the  Philadelphia  Channel  3  as  "legally 
insufficient."  Philco's  new  petition  to 
the  Court  also  seeks  to  stop  the  swap 
of  NBC's  Philadelphia  stations  for  the 
Boston  outlets  of  RKO-General  and 
the  sale  of  NBC's  stations  in  Wash- 
ington, D.  C,  to  RKO-General. 

AFTRA  Honors  Becker 
With  Lifetime  Card 

From  THE  DAILY  Bureau 
WASHINGTON,  July  24.  -  AF- 
TRA's George  Heller  Memorial 
Award,  a  gold  lifetime  membership 
card,  has  been  presented  to  an  in- 
dustry man  for  the  first  time.  It  went 
to  I.  S.  Becker,  vice-president  of  CBS 
Radio  in  charge  of  business  affairs. 
In  citing  Becker,  the  industry  chair- 
man of  the  union's  pension  and  wel- 
fare fund,  AFTRA  observed  that  his 
"regard  for  rates  and  percentages  is 
exceeded  by  his  sense  of  human 
dignity  and  concern  for  the  welfare 
of  performers." 

Northshield  Producer 
Of  NBC  'Today'  Show 

Robert  J.  Northshield  has  been 
named  producer  of  the  NBC  Tele- 
vision network's  "Today"  show.  He 
replaces  Robert  Bendick,  who  will 
shift  from  the  Monday-through-Fri- 
day series  to  a  new  NBC-TV  assign- 
ment. 

Northshield  joined  "Today"  in 
May  as  program  manager,  after  hav- 
ing produced  several  of  the  network's 
outstanding  shows.  He  is  a  former 
columnist  on  the  Chicago  Sun-Times. 

Vadim  Film  to  Para. 

French  director  Roger  Vadim's  first 
American  film,  "Blood  and  Roses,"  a 
modern  suspense  drama,  will  be  re- 
leased later  this  year  by  Paramount 
Pictures. 


Six  on  SAG  Board 

HOLLYWOOD,  July  24.  -  Warner 
Anderson,  John  Doucette,  Alan  Hale, 
Roger  Smith,  Marshall  Thompson 
and  Jane  Powell  have  been  elected 
to  fill  vacancies  on  the  board  of  di- 
rectors of  the  Screen  Actors  Guild 
and  will  serve  until  the  guild's  annual 
election  next  November. 


ABBREVIATIONS:  AA,  Allied  Artists;  AIP,  American  Interna- 
tional Pictures;  BV,  Buena  Vista;  Col,  Columbia;  MGM,  Metro- 
Goldwyn-Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox; 
UA,  United  Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  color; 
cs,  CinemaScope,  te,  Techirama;  vv,  VistaVision;  rs,  Regalscope. 

►  JULY 

AIP — HOUSE  OF  USHER,  c.  cs:  Vincent  Price,  Mark  Damon 

AIP— BEYOND  THE  TIME  BARRIER:  Robert  Clarke,  Darlene  Tompkins 

AIP — AMAZING  TRANSPARENT  MAN:  Marguerite  Chapman,  Douglas  Kennedy 

BV— POLLYANNA,  c:  Hayley  Mills,  Jane  Wyman 

COL— SONG  WITHOUT  END,  c,  cs:  Dirk  Bogarde,  Capucine  (special  handling) 

COL— STRANGERS  WHEN  WE  MEET,  c,  cs:  Kim  Novak,  Kirk  Douglas 

COL— STOP!  LOOK!  AND  LAUGH!:  Three  Stooges 

COL— THIRTEEN  GHOSTS:  Charles  Herbert,  Jo  Morrow 

MGM — BELLS  ARE  RINGING,  c,  cs:  Judy  Holliday,  Dean  Martin 

MGM— THE  DAY  THEY  ROBBED  THE  BANK  OF  ENGLAND:  Aldo  Ray 

PAR— THE  BELLBOY:  Jerry  Lewis,  Corinne  Calvet 

PAR— THE  RAT  RACE,  c:  Tony  Curtis,  Debbie  Reynolds 

PAR— TARZAN  THE  MAGNIFICENT,  c:  Gordon  Scott,  Betta  St.  John 

20-FOX— THE  STORY  OF  RUTH,  c,  cs:  Elana  Eden,  Stuart  Whitman 

20-FOX— THE  LOST  WORLD,  c,  cs:  David  Hedison,  Jill  St.  John 

20-FOX— FROM  THE  TERRACE,  c,  cs:  Paul  Newman,  Joanne  Woodward 

20-FOX— MURDER,  INC.,  cs:  Stuart  Whitman,  May  Britt 

20-FOX— TRAPPED  IN  TANGIERS,  cs:  Edmund  Purdom,  Genevieve  Page 

UA— THE  APARTMENT:  Jack  Lemon,  Shirley  MacLaine 

UA— CAGE  OF  EVIL:  Ronald  Forster,  Pat  Blair 

UA— THE  LAST  DAYS  OF  POMPEII,  c:  Steve  Reeves 

UNI— DINOSAURUS,  c,  cs:  Ward  Ramsey,  Kristina  Hanson 

UNI— PORTRAIT  IN  BLACK,  c:  Lana  Turner,  Anthony  Quinn 

UNI— S.O.S.  PACIFIC:  Pier  Angeli,  Eva  Bartok 

WB — ICE  PALACE,  c:  Richard  Burton,  Robert  Ryan 

WB— HERCULES  UNCHAINED,  c:  Steve  Reeves 

►  AUGUST 

AA— HELL  TO  ETERNITY:  Jeffrey  Hunter,  Joan  O'Brien 

AIP— JOURNEY  TO  THE  LOST  CITY,  c:  Debra  Paget,  Paul  Christian 

COL— THE  NIGHTS  OF  LUCREZIA  BORGIA,  c:  Belinda  Lee,  Jacques  Sernas 

MGM— THE  TIME  MACHINE:  Rod  Taylor,  Allan  Young 

PAR— PSYCHO:  Anthony  Perkins,  Vera  Miles 

PAR— IT  STARTED  IN  NAPLES,  c:  Clark  Gable,  Sophia  Loren 

20-FOX— ONE  FOOT  IN  HELL,  c,  cs:  Alan  Ladd,  Don  Murray 

20-FOX— FOR  THE  LOVE  OF  MIKE:  Richard  Baseheort,  Rex  Allen 

20-FOX— THE  THIRTY-NINE  STEPS:  Kenneth  More,  Taina  Elg 

20-FOX— YOUNG  JESSE  JAMES,  cs:  Ray  Stricklyn,  Willard  Parker 

20-FOX— SONS  AND  LOVERS,  cs:  Trevor  Howard,  Wendy  Hiller 

20-FOX— THE  IDIOT:  Russian  Film 

UA — ELMER  GANTRY,  c:  Burt  Lancaster,  Jean  Simmons 
UA— HE  RAN  FOR  HIS  LIFE:  Steve  Kandel,  Ron  Foster 
UNI— COLLEGE  CONFIDENTIAL:  Steve  Allen,  Jayne  Meadows 
UNI— CHARTROOSE  CABOOSE,  c:  Molly  Bee,  Ben  Cooper 
WB— OCEAN'S  ELEVEN,  c:  Frank  Sinatra,  Angie  Dickinson 

►  SEPTEMBER 

AIP— MALE  AND  FEMALE:  Nadja  Tiller,  Tony  Britton 

COL— AS  THE  SEA  RAGES:  Maria  Schell,  Clift  Robertson 

COL— FAST  AND  SEXY,  c:  Gina  Lollobrigida,  Dale  Robertson 

COL— ALL  THE  YOUNG  MEN:  Alan  Ladd,  Sidney  Poitier 

COL— THE  ENEMY  GENERAL:  Van  Johnson,  Jean  Pierre  Aumont 

MGM— ALL  THE  FINE  YOUNG  CANNIBALS:  Natalie  Wood,  Robert  Wagner 

MGM— THE  ANGEL  WORE  RED:  Ava  Gardner,  Dirk  Bogarde 

MGM— THE  SUBTERRANEANS,  c,  cs:  Leslie  Caron,  George  Peppard 

PAR— UNDER  TEN  FLAGS:  Van  Heflin,  Mylene  Demongeot 

PAR— THE  BOY  WHO  STOLE  A  MILLION:  Virgilio  Texera,  Marianne  Bsnet 

20-FOX— LET'S  MAKE  LOVE,  c,  cs:  Marilyn  Monroe,  Yes  Montand 

20-FOX— HIGH  TIME,  c,  cs:  Bing  Crosby,  Fabian 

20-FOX— APHRODITE,  c:  Belinda  Lee,  Jacques  Sernas 

20-FOX— HIGH  POWERED  RIFLE,  cs:  Willard  Parker  and  Allison  Hayes 

U A— STUDS  LONIGAN:  Christopher  Knight,  Venetia  Stevenson 

UA— THE  NIGHTFIGHTERS:  Robert  Mitchum,  Anne  Heyward 

UNI— SEVEN  WAYS  FROM  SUNDOWN,  c:  Audie  Murphy,  Barry  Sullivan 

UNI— BETWEEN  TIME  AND  ETERNITY,  c:  Lilli  Palmer,  Carlos  Thompson 

WB — THE  CROWDED  SKY,  c:  Dana  Andrews,  Rhonda  Fleming 


TV.  /.  Allied 


( Continued  from  page  1 ) 
at  this  popular  resort,  more  than  100 
conventionites  arrived  over  the  week- 
end and  many  more  are  expected  to- 
morrow. 

Sidney  Stern,  New  Jersey  Allied 
president,  whose  objections  to  serv- 
ing another  term  in  office  were  over- 
come by  members  of  his  board  of 


directors,  has  scheduled  business  S| 
sions  for  Tuesday  and  Wednesd 
The  election  of  officers  will  be  h 
Tuesday,  with  the  present  slate 
pected  to  be  returned  intact.  So 
changes  in  the  board  of  directors  i 
anticipated,  however. 

With    distribution    representati'  * 
and  other  guests  scheduled  to  be 
hand,  an  attendance  of  close  to  5 
is  expected  for  the  banquet  wh: 
will  bring  the  convention  to  a  cl< 
on  Wednesday  night. 


c 


lay,  July  25,  1960 


Motion  Picture  Daily 


5 


Y.  Wage  Bill 

1  (Continued  from  page  1) 

8 100  additional  workers  through- 

|.Lhe  state. 

e  industry  was  not  represented  at 
=  \lbany  hearing  here,  or  at  that 

uffalo  the  previous  day. 
Secific  hearings  for  the  amusement 
<J  recreation  industry  will  be  held 

lbany  on  Aug.  4,  and  in  New 
i  City  on  Aug.  5. 

|ine  Other  Industries  Covered 
|e  amusement  and  recreation  in- 
ly is  one  of  10  now  covered  by 
Jnum  wage  orders. 
I'ective  March  1,  last,  the  hourly 
[es  of  cashiers,  cleaners,  porters 
ij matrons  (other  than  children's 
|>ns)  in  motion  picture  theatres 
d  increased  from  90  cents  to  $1 
l)ur.  The  pay  of  ticket-takers  and 
laen  in  such  theatres  advanced 
1  85  cents  to  $1  an  hour,  at  the 
rj  time. 

|e  scale  for  ushers,  children's  ma- 
£  ramp  and  check-room  attend- 
1  other  unclassified  service  staff 
hrs  and  messengers  in  motion 
Ire  theatres  remained  at  75  cents 
iy,  throughout  the  state. 
Impo  filed,  on  Feb.  24,  a  brief 
^the  Senate  Committee  on  Labor 
I  Industry,  and  the  Assembly 
Inittee  on  Labor  and  Industry, 
I  sting  exemption  "from  all  pro- 
I  amendments  to  the  state  labor 
[prescribing  minimum  wage  and 
Inum  hour  standards  which  have 
lor  will  be,  introduced  in  the  As- 
Ily  and  Senate  of  the  New  York 
I  legislature." 

;  'Irreparable  Harm'  Feared 
ie  five-page  printed  statement  de- 
li "Passage  of  any  of  these  pro- 
amendments  without  exemption 
lovie  theatres  would  do  irre- 
le  harm  to  the  motion  picture 
try  in  this  state,  force  the  dismis- 
jf  thousands  of  employees  and 
in  the  closing  of  already  dis- 
d  theatres  which  would  be  un- 
ito  continue  operation  under  the 
cally  increased  operating  costs 
i  would  result,  if  any  of  these 
ndments  were  enacted  into  law." 
i  statement,  submitted  by 
es  E.  McCarthy,  Compo  execu- 
secretary,  noted  that  Gov.  Nel- 
lockefeller  had  recommended  in 
lessage  at  the  convening  of  the 
legislative  session,  the  adoption 
state-wide  minimum  wage  law. 

overnor  Signed  It  April  18 
122-page  Assembly  Rules  Com- 
I;  bill  introduced  March  14  and 
lashing  a  state-wide  wage  "floor" 
I  an  hour  (with  certain  specified 
lotions),  passed  the  lower  house 
|i  30,  and  the  Senate  March  31. 

hior  Rockefeller  signed  it  April 

orts  of  motion  picture  theatre 
•sts  to  obtain  an  exemption  con- 
i  until  the  final  day  of  the  ses- 
but  they  met  failure, 
l.  Julian  R.  Erway,  Albany 
>crat,  raised  the  question  of 
ler  film  house  workers  were  ex- 
lid,  before  the  final  roll  call. 
|mments  by  industrial  commis- 


Quarterly  Nominations 
Set  by  Producers  Guild 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  24.  -  The 
second  quarter  winners  of  nomina- 
tions for  the  Screen  Producers  Guild 
"Rest  Feature  Picture  Award"  for 
1960  were  announced  by  Jerry  Rres- 
ler,  SPG  feature  awards  chairman. 
They  are: 

"The  Apartment,"  produced  by 
Rilly  Wilder,  United  Artists;  "Elmer 
Gantry"  Remard  Smith,  United  Art- 
ists; "Rells  Are  Ringing,"  Arthur 
Freed,  Metro-Goldwyn-Mayer;  and 
"Please  Don't  Eat  the  Daisies,"  Joe 
Pasternak,  Metro-Goldwyn-Mayer. 

Final  award,  bestowed  annually, 
will  be  made  early  next  year  at  the 
annual  guild  dinner. 

Rank  in  Latin-Am. 

( Continued  from  page  1 ) 
number  of  billings,  reported  Jamie- 
son,  since  the  establishment  of  the 
company  in  Ruenos  Aires  four  and  a 
half  years  ago.  And,  he  added,  Brit- 
ish films  are  not  merely  playing  at 
so-called  art  houses  but  in  the  biggest 
cinemas  and  circuits  throughout  the 
territory. 

Rank's  "Tiger  Ray,"  he  pointed  out, 
is  now  in  its  ninth  continuous  week 
in  Ruenos  Aires,  and  it  has  already 
netted  $60,000  in  Caracas,  Venzuela. 
In  addition  to  Rank  films,  they  handle 
product  from  ARPC,  Anglo-Amal- 
gamated, Disney,  the  RKO-Radio 
backlog  and  in  Cuba,  Paramount's 
output.  "Northwest  Frontier,"  "Sap- 
phire," "SOS  Pacific,"  "Ferry  to  Hong 
Kong"  and  "Rachelor  of  Hearts"  are 
other  Rritish  films  currently  selling 
successfully  in  South  American  mar- 
kets. 

Jamieson  said  that  he  was  partic- 
ularly pleased  to  report  that  Rritish 
comedies  are  also  establishing  them- 
selves in  Latin-America.  The  "Carry 
On"  and  Norman  Wisdom  films  have 
proved  very  popular. 

sioner  Martin  P.  Catherwood,  who 
presided  at  Friday's  session,  in  an- 
swer to  questions  from  the  floor, 
were  that  "It  is  always  in  order,  un- 
der our  system  of  government,  to 
make  representations  to  the  chief  ex- 
ecutive and  to  leaders  of  the  legis- 
lature, as  well  as  to  local  legislators, 
as  to  the  feeling  (of  those  opposing 
specific  provisions  of  new  law),  the 
strength  of  the  feeling,  and  the  basis 
of  the  feeling." 

"There  is  a  limitation  as  to  what 
can  be  done  prior  to  the  next  session 
of  the  legislature"  Catherwood  con- 
tinued. "Rut  legislation  as  passed  is 
not  always  perfect.  I  would  say  in 
this,  as  in  other  cases,  it  is  inherent 
in  our  form  of  government  that  the 
opportunity  for  expressing  an  opin- 
ion (as  to  amendments)  be  extended." 

An  official  indicated,  later,  that 
Dr.  Catherwood's  statement  applied 
more  directly  to  non-profit  organiza- 
tions and  to  others  not  presently  cov- 
ered by  minimum  wage  orders.  "I 
do  not  see,  under  the  provisions  of 
this  new  law,  how  motion  picture 
theatre  workers  can  be  exempted," 
the  official  observed. 


Renew  Talks 


(Continued  from  page  1) 
problems  were  not  the  same  as  those 
of  the  small  independent  who  consti- 
tuted the  backbone  of  Allied  member- 
bership. 

However,  in  recent  years,  what 
with  court  decreed  theatre  divorce- 
ment and  divestiture,  and  the  further 
voluntary  disposition  of  marginal  the- 
atres by  circuits,  the  latter  have  come 
to  be  more  and  more  in  the  same  eco- 
nomic boat  as  their  smaller  independ- 
ent cousins. 

Moreover,  numerous  independent 
circuits,  through  expansion  in  both 
the  drive-in  and  standard  theatre 
fields,  have  come  to  resemble  the 
larger  circuits  increasingly,  and  to 
share  the  same  problems  and  inter- 
ests. 

Independent  Ranks  Depleted 

At  the  same  time,  economic  attrition 
has  depleted  the  ranks  of  the  old-time, 
small  independent  exhibitors.  Their 
loss  has  been  felt  by  the  regional  ex- 
hibitor organizations  to  which  they 
once  belonged,  and  in  turn  it  has  been 
felt  by  national  Allied  in  dues  pay- 
ments by  its  affiliated  units. 

These  and  other  contemporary 
changes  have  acted  to  reduce  the  lines 
of  demarcation  between  so-called 
"large"  and  "small"  exhibitors  and, 
with  the  retirement  of  the  chief  op- 
ponent of  "one  national  exhibitor  or- 
ganization," the  revived  discussions 
have  taken  on  new  significance,  in  the 
opinion  of  many  exhibitor  leaders. 

Few,  however,  expect  any  definitive 
action  to  be  taken  early,  most  predic- 
tions placing  a  decision  on  the  pro- 
posal as  far  away  as  a  year  or  18 
months. 

Rut  the  subject  is  a  live  one  again. 
Many  discussions  have  been  held  on  it 
already,  and  more  are  sure  to  be. 
While  it  is  more  than  likely  to  come 
up,  at  least,  informally,  at  national 
Allied's  board  meeting  here  two  weeks 
hence,  and  at  TOA's  executive  com- 
mittee meetings  in  Los  Angeles  in 
September,  no  significant  progress  is 
to  be  looked  for  on  either  occasion, 
most  exhibitor  leaders  believe. 

Need  Is  Obvious  Today 

Nevertheless,  waning  memberships 
in  regional  exhibitor  organizations  and 
the  virtual  disappearance  of  a  number 
of  them,  along  with  their  inability  to 
contribute  significantly,  if  at  all,  to 
national  exhibitor  organizations,  will 
further  underline  the  need  for  merg- 
ers of  regional  exhibitor  units  and  the 
eventual  necessity  of  a  single  national 
organization. 

In  fact,  some  exhibitor  leaders  pre- 
dict that  changes  underway  in  exhibi- 
tion, if  not  ameliorated  soon,  could 
present  the  alternative  of  merger  of 
extinction  to  a  number  of  regional 
organizations,  which  could,  in  turn, 
hasten  merger  action  by  the  national 
bodies. 


Theatre  Owners  of  America  offi- 
cials questioned  in  New  York  on  Fri- 
day said  they  had  no  comment  on  re- 
ports of  renewed  talks  of  formation 
of  "one  big  national  exhibitor  organi- 


Lesser  President 
Of  Museum  Group 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  24.  -  Sol 
Lesser  has  been  named  president  of 
the  Hollywood  Museum  Associates, 
non-profit  corporation  formed  to  fur- 
ther the  interests  of  the  Hollywood 
Motion  Picture  and  Television  Mu- 
seum. 

Lesser  also  is  chairman  of  Holly- 
wood Motion  Picture  and  Television 
Museum  Commission  created  by  Los 
Angeles  County  board  of  supervisors 
to  establish  the  museum,  but  the 
Museum  Associates  will  operate  out- 
side of  county  jurisdiction. 

Other  officers,  most  of  whom  are 
also  members  of  the  commission,  were 
named  at  corporation  board's  organ- 
izational meeting. 

The  Museum  Associates  will  pub- 
licize the  museum  and  its  events  and 
is  empowered  to  receive  gifts  on  be- 
half of  the  museum. 


Soviet  Director 

( Continued  from  page  1 ) 
the  fact  that  one  of  his  films-"Take 
of  Siberia"— cost  15  million  rubles  to 
produce    and    grossed    250  million 
rubles  at  the  boxoffice  in  one  year. 

He  noted  that  since  there  is  no 
real  economic  competition,  new  thea- 
trical releases  are  shown  on  TV, 
without  charge,  six  months  after 
their  theatre  release.  Rut,  Pyriev 
added,  theatres  in  the  Soviet  Union 
change  their  features  unless  they  fill 
at  least  70  per  cent  of  their  seats. 

Pyriev,  who  is  in  the  U.S.  along 
with  Russian  stars  Julia  Rorisova  and 
Yuri  Yakovlev,  in  connection  with 
the  U.S.  run  of  "The  Idiot,"  also  as- 
serted that  saturation  release,  as  dis- 
tinguished from  roadshow,  was  the 
best  way  for  a  film  to  get  its  pro- 
duction costs  back  quickly. 

The  two  actors  had  high  praise  for 
U.  S.  exhibition  facilities.  Singled  out 
for  special  commendation  were  the 
"wonderful  theatres"  with  excellent 
sound,  and  good  lighting.  Apparently 
of  considerable  surprise  to  the  Rus- 
sians was  their  observation  of  "very 
few  people  in  the  theatres."  Pyriev 
noted  that  the  growth  of  TV  in  Rus- 
sia has  not  impinged  on  theatre  at- 
tendance. 

"The  Idiot,"  one  of  the  films  in- 
cluded in  the  U.  S. -Soviet  cultural  ex- 
change agreement,  is  being  dis- 
tributed in  this  country  by  20th  Cen- 
tury-Fox. 


'The  Mark'  in  Work 

"The  Mark,"  third  co-production 
of  Continental  Distributing,  Inc.,  is 
now  in  work  at  the  Rray  Studios  in 
Dublin,  Ireland,  Irving  Wormser, 
president  of  Continental,  reports. 


zation."  Unofficially,  they  said  "Ex- 
hibitor unity  is  as  much  to  be  desired 
today  as  ever.  As  much  as  we  wel- 
come it,  we  are  not  making  overtures 
to  anyone." 


Motion  Picture  Daily 


Monday,  July  25,  19!  i 


PEOPLE 


Thomas  E.  "Pep"  Lee  has  been 
elected  president,  and  Max  L.  Raskoff 
has  been  named  vice-president,  of 
the  Paramount  Studio  Club,  Holly- 
wood. New  members  of  the  club  s 
board  of  governors  for  the  coming 
year  are  Johnny  Adams,  Wayne 
Warga,  Wally  Westmore  and  Harold 
Sturrock. 

□ 

William  C.  Rubinstein,  administra- 
tive assistant  to  Louis  A.  Novins, 
president  of  International  Telemeter 
Corp.,  has  been  named  a  vice-presi- 
dent of  the  company.  He  will  be  re- 
sponsible for  the  administration  of 
the  Telemeter  Research  and  Develop- 
ment Laboratory  in  Los  Angeles. 
Patrick  Court  will  continue,  as  here- 
tofore, as  director  of  research  at  the 
laboratory. 

□ 

Herman  "Dusty"  Rhodes,  for  many 
years  co-owner  of  the  Jet  and  Mont- 
gomery drive-in  theatres  in  Mont- 
gomery, Ala.,  has  sold  his  interest  in 
those  operations  to  Doc  Fincher. 

□ 

Joseph  E.  Levine  received  compli- 
ments from  Walter  Winchell  in  that 
commentator's  Friday  column  in  the 
New  York  Daily  Mirror.  The  pro- 
ducer's "Hercules  Unchained,"  said 
Winchell,  has  been  "spectacularly 
brought  to  the  screen,"  and  he  pays 
further  tribute  to  the  portrayal  by 
Steve  Reeves. 

□ 

Pat  Sullivan,  president  of  Felix  the 
Cat  Creations,  Inc.,  has  engaged  the 
firm  of  Henne  and  Kaufman  as  ex- 
clusive sales  representatives  of  the 
newlv-formed  commercial  cartoon 
division  of  the  company. 


Anglo-Amalgamated  Is 
Expanding  Export  Unit 

From  THE  DAILY  Bureau 
LONDON,  July  24.-Because  of  the 
increase  in  volume  of  overseas  busi- 
ness and  their  line-up  of  new  British 
product,  the  export  department  of  An- 
glo Amalgamated  is  being  consider- 
ably enlarged,  announce  Nat  Cohen 
and  Stuart  Levy. 

A  new  department,  under  the  super- 
vision of  Edward  Jarratt,  has  been  set 
up  to  handle  all  aspects  of  overseas 
publicity  and  the  company's  export 
manager,  Philip  Jacobs,  has  created 
a  new  shipping  department.  This  will 
enable  Anglo  Amalgamated  to  main- 
tain its  best  service  despite  the  up- 
surge in  the  overseas  demand  for  their 
product. 

Among  the  new  features  on  which 
these  departments  are  already  work- 
ing are  "The  Concrete  Jungle,"  "Kon- 
ga,"  and  the  new  Peter  Rogers  com- 
edy, "Watch  Your  Stern."  "The  Pro- 
fessionals," "Breakout,"  two  of  Anglo 
Amalgamated's  one  hour  productions, 
and  the  Edgar  Wallace  series,  are 
others  in  demand  by  overseas  markets, 
it  was  reported. 


New  Bronxville  Theatre  Opens 


The  Skouras  circuit  opened  its 
entirely  rebuilt  and  redecorated 
Bronxville  theatre  Thursday  night 
with  an  elaborate  reception  for  trade 
executives  and  civic  officials  of  that 
Westchester  community.  The  recep- 
tion preceded  the  invitational  pre- 
miere of  "Windjammer,"  attended 
with  the  searchlights,  the  marching 
bands  and  all  the  trappings  of  a 
Broadway  opening.  At  right  are 
George  Skouras,  president  of  United 
Artists  Theatres,  Inc.,  with  Donald 
Henderson  treasurer  of  20th  Cen- 
tury-Fox. Above  are  William  J. 
Heineman,  UA  vice-president  in 
charge  of  distribution;  Salah  M.  Has- 
sanein,  president  of  Skouras  Thea- 
tres;. Elbert  E.  Hugill,  Jr.,  mayor  of 


Bronxville,  and  James  Velde,  UA 
vice-president  and  general  sales 
manager. 


Frisch  Represents  ACE 
At  Va.  MPT  A  Meeting 

Special  to  THE  DAILY 

RICHMOND,  July  24.  -  Confirma- 
tion that  Emanuel  Frisch,  treasurer 
of  Randforce  Theatres,  Brooklyn, 
will  represent  the  American  Con- 
gress of  Exhibitors  at  the  Virginia 
Motion  Picture  Theatre  Association 
convention  at  Virginia  Beach,  Va., 
this  week  completed  die  panel  of 
speakers  for  two  business  sessions, 
Wednesday  and  Thursday,  it  was  an- 
nounced by  Carlton  Duffus,  VMPTA 
executive  secretary. 

Walter  Reade,  Jr.,  president,  Wal- 
ter Reade,  Inc.,  Oakhurst,  N.  J.,  will 
be  the  keynote  speaker  when  the 
convention  gets  under  way  Wednes- 
day morning.  Reade  is  flying  to  the 
convention  immediately  after  return- 
ing from  Hollywood  to  give  a  first- 
hand report  on  production  and  on 
Motion  Picture  Investors  of  which 
he  is  president.  C.  Glenn  Norris,  gen- 
eral sales  manager  for  20th  Century- 
Fox,  will  report  on  his  company's 
plans  for  the  future,  and  Maurice 
Silverman,  Anti-Trust  Division,  De- 
partment of  Justice,  Washington, 
D.C.,  will  speak  on  the  government 
and  small  business. 

Frisch  First  Speaker 

Frisch  will  be  the  first  speaker  at 
the  final  business  session  Thursday, 
and  he  will  be  followed  by  Mrs. 
Margaret  Twyman,  director  of  com- 
munity relations,  for  the  Motion  Pic- 
ture Ass'n.  Sumner  Redstone,  presi- 
dent,   Northwest    Drive-In  Theatre 


Albert  Goldberg,  Col. 
Receptionist,  Dies 

Albert  Goldberg,  a  receptionist  at 
the  Columbia  Pictures  executive  offi- 
ces for  24  years,  passed  away  Thurs- 
day at  the  age  of  71.  Goldberg,  a 
popular  industry  figure  affectionately 
known  as  "Goldie,"  joined  Columbia 
in  August,  1936. 

Funeral  services  were  held  yester- 
day at  the  Hirsch  and  Sons  Funeral 
Parlor,  167th  Street  and  Jerome  Ave- 
nue in  the  Bronx.  Interment  was  at 
Beth  Israel  Memorial  Park  Cemetery, 
Woodridge,  N.  J. 

Goldberg  is  survived  by  his  wife 
Celia,  son  Leonard,  daughter  Mrs. 
Joseph  Herman,  two  grandchildren 
and  one  greatgrandson. 


Ladd  Signs  Fellows 

Robert  Fellows,  who  in  the  past 
has  produced  for  Paramount  and 
RKO,  also  in  association  with  John 
Wayne  in  Wayne-Fellows  Produc- 
tions, has  been  signed  by  Alan  Ladd's 
Jaguar  Productions  as  executive  pro- 
ducer. 

Corp.,  Boston,  will  be  the  final  speak- 
er with  his  views  on  the  future  of  the 
industry. 

One  member  to  the  board  of  di- 
rectors will  be  elected  from  each  of 
10  congressional  districts  of  the  state 
and  10  members  at  large  will  be 
elected  to  the  board  of  directors  im- 
mediately following  the  final  busi- 
ness meeting. 


Report  Ticket  Prices  Down 
As  Living  Costs  Increase 

From  THE  DAILY  Bureau 

WASHINGTON,  July  24.  -  M$ 
tion  picture  admission  costs  wea 
against  the  price  trend  for  servicj 
in  June,  the  Bureau  of  Labor  Statii 
tics  reports.  The  cost-of-living  ind<( 
is  at  a  new  high. 

The  BLS  observes  that  in  June  "mi! 
vie  admissions  averaged  lower  b;» 
cause  a  number  of  theatres  returne 
to  regular  prices  after  the  showing  i| 
special  features." 


Broaden  Sale* 


( Continued  from  page  1 ) 
by  a  desire  of  both  Philips  as 
Todd-AO  to  broaden  the  distribute 
of  Norelco  equipment  "in  view  of  til 
continuing  trend  toward  70mm  in  til 
industry." 

"Practically  every  major  produciil 
company  and  the  important  indepeni 
ents  have  70mm  pictures  in  distribi 
tion,  in  production  or  in  the  planniil 
stage,"  the  statement  continues,  "ad 
with  the  growing  demand  for  great; 
brilliance,  more  detail  and  sharp! 
definition  in  motion  picture  projectiol 
a  substantial  increase  is  foreseen  : 
the  number  of  theatres,  includir 
drive-ins,  which  will  install  70m > 
projection  equipment." 

More  than  105  of  the  finest  theatm 
in  the  U.S.,  a  total  of  230  world-wid, 
are  currently  using  Philips  Norek 
70/35mm  projectors.  The  announo 
ment  further  asserts  that  Todd-A( 
who  with  American  Optical  Compar 
and  Philips  of  Eindhoven,  The  Netli 
erlands,  contributed  to  the  develoj 
ment  of  the  Norelco  projector,  wi 
continue  to  be  an  important  sales  an 
service  arm  for  this  equipment. 

In  addition  to  Norelco  70/35mi 
propectors,  the  complete  line  ( 
Philips  projection  and  sound  equij 
ment  will  also  be  made  available  ti 
exhibitors  through  selected  theatr 
supply  dealers  in  the  U.S.  The  lini 
includes  the  FP-7  35mm  projector 
and  the  new  FP20-S  "shutterless 
35mm  projector  with  a  pulsed  gas  di! 
charge  light  source,  as  well  s 
portable  35mm  and  16mm  profes 
sional  projectors.  The  equipment  i 
available  in  Canada  through  Philif 
Electronics  Industries,  Ltd.,  in  Tc' 
ronto. 


'College'  Drive  Set 
For  Three  Key  Cities 

Plans  were  completed  in  Detroii 
late  last  week  for  the  world  premier 
campaign  and  territorial  openings  bj 
Universal  -  International's  "Colleg. 
Confidential,"  an  Albert  Zugsmitl; 
production.  Present  at  the  plannini 
conference  were  home  office  repre 
sentatives  and  special  promotion  me), 
assiened  to  the  territories. 

The  campaign  will  be  used  firs 
in  the  detroit  world  premiere  period 
then  in  the  Cincinnati  and  Indiana 
polis  territorial  situations. 


NEW  YORK,  U.S.A.,  TUESDAY,  JULY  26,  1960 


TEN  CENTS 


l  ans  Skyscraper 

CBS  to  Build 
t  ext  Door  to 
1  a  d  i  o  City 

hadquarters  to  Be  on  Ave. 
(f  Americas;  Site  Bought 

5lans  to  erect  a  new  CBS  head- 
qirters  building  and  purchase  of  a 
n'ltown  New  York  site  were  an- 
D  meed  yesterday  by  the  Columbia 
Eiadcasting  System, 
irhe  new  building  will  be  located 
Bithe  east  side  of  the  Avenue  of  the 
liericas  between  52nd  and  53rd 
ieets,  and  is  scheduled  for  occupan- 
6;  in  the  spring  of  1964. 

CBS  has  retained  Eero  Saarinen  & 
Aiociates  to  design  the  building.  The 
|  S  building  will  be  the  first  sky- 
Si  aper  designed  by  Saarinen,  who  is 
r' owned  for  such  projects  as  his 
Cheral  Motors  Technical  Center,  the 
|';sge  Auditorium  at  Massachusetts 
tj'Technology,  and  the  U.S.  Embassy 
i'Oslo.  Among  the  architect's  current 
fc'>jects  which  have  attracted  con- 
s  erable  attention  in  and  outside  of 
s'hitectural  circles  are  the  new  TWA 
( Continued  on  page  5 ) 

fTRA  Moves  to  Play 
h\or  Role  in  Pay-TV 

From  THE  DAILY  Bureau 
'WASHINGTON,  July  25.-AFTRA 
lide  it  clear  in  its  recent  conven- 
l!n  here  that  it  expects  to  play  a  ma- 
I   role  in  pay  television  when  this 
Icomes   a  factor  in  the  American 
<i  tertainment    scene.    AFTRA  has 
!|;ned  a  letter  of  agreement  with  In- 
( Continued  on  page  5 ) 

icket  Tax  Cut  Vetoed 
|y  Cleveland's  Mayor 

Special  to  THE  DAILY 
I  CLEVELAND,  July  25.  -  Mayor 
.  ithony  Celebrezze  today  rejected  a 
lea  for  the  repeal  of  the  three  per 
Int  amusement  admission  tax  on 
ption  picture  theatre  tickets  on  the 
[ound  that  the  city  needs  all  possible 
(Continued  on  page  5) 

SLEVISION  TODAY— page  5 


EKC  Sales  and  Net 
Set  6-Month  Mark 

Sales  and  earnings  of  the  Eastman 
Kodak  Company  for  the  first  half  of 
1960  were  moderately  higher  than 
a  year  ago  and  were  the  best  the 
company  has  had  for  any  first  half, 
it  was  reported  yesterday  by  Thomas 
J.  Hargrave,  chairman,  and  William 
S.  Vaughn,  president. 

Consolidated  sales  of  the  com- 
pany's United  States  establishments 
(Continued  on  page  5) 

Rosenfield  Cites  Col. 
Promotion  Plans  Abroad 

From  THE  DAILY  Bureau 
LONDON,  July  23  (By  Air  Mail). 
"Block-busting  promotion  for  block- 
busting pictures"  was  the  theme  ot 
Jonas  Rosenfield,  executive  in  charge 
of  world-wide  advertising,  publicity 
and  exploitation  of  Columbia  Pictures 
Corporation,  addressing  exhibitor  and 
trade  press  representatives  here  on  the 
company's  marketing  plans. 

Rosenfield     introduced    a  screen 
( Continued  on  page  5 ) 

Wometco,  Diversifying, 
Boosts  6  Months  Profit 

Wometco  Enterprises,  Inc.,  of 
Florida  had  a  net  income,  after  es- 
timated taxes,  of  $490,235  or  51 
cents  a  share  for  the  24  weeks  ended 
June  18,  1960  compared  with  $371,- 
287  or  41  cents  a  share  for  the  simi- 
lar period  of  1959.  The  circuit's  net 
income  for  the  12  weeks  ended  June 
18,  1960  was  $289,914,  an  increase 
( Continued  on  page  6 ) 


Court  Bars  I.A.  Pickets 
At  Todd-AO  Theatre 

Special  to  THE  DAILY 

ATLANTA,  July  25.  -  A  temporary 
order  restraining  Local  225,  IATSE, 
from  obstructing  or  interfering  with 
the  installation  of  Todd-AO  equip- 
ment at  the  Rhodes  Theatre  here  was 
issued  by  Fulton  County  Superior 
Court  Judge  Jesse  Wood. 

Frederick  G.  Storey,  president  of 
Storey  Theatres,  which  operates  the 
Rhodes,  told  the  court  the  union 
struck  his  theatre  in  violation  of  their 
contract,  threatening  a  delay  in  re- 
opening the  house  next  week  for  the 
Dixie  premiere  of  "Can-Can,"  be- 
cause employes  of  the  firm  which  in- 
stalls Todd-AO  refused  to  cross  the 
picket  lines  at  the  theatre. 


T0A  Drive-In  Clinic 
To  Learn  First-Hand 

For  probably  the  first  time  in  ex- 
hibition history,  a  national  exhibitor's 
session  on  drive-in  theatre  operation 
will  be  held  in  a  drive-in  theatre. 

Theatre  Owners  of  America  an- 
nounced yesterday  that  the  drive-in 
conference  scheduled  for  its  13th  an- 
nual convention  and  industry  trade 
(Continued  on  page  2) 

Marion  Jordan  Resigns 
U-I  European  Post 

Special  to  THE  DAILY 

PARIS,  July  25.-Marion  Jordan, 
continental  supervisor  for  Universal 
International  since  February,  1958, 
has  resigned  his  post,  it  was  an- 
nounced today  by  Americo  Aboaf, 
vice-president  and  general  foreign 
( Continued  on  page  6 ) 


2-Hour  TV  Special  on  Hollywood 
Planned  by  Wolper-Sterling,  Inc. 

A  two-hour  television  special  described  as  an  entertaining  and  authoritative 
documentary  about  the  motion  picture  industry  will  be  the  first  project  of  the 
new  Wolper-Sterling  Productions,  Inc.,  it  was  announced  yesterday. 
Expected  to  cost  $400,000,  "Holly- 


wood and  die  Movies"  will  be  pro- 
duced by  David  L.  Wolper  in  asso- 
ciation with  Saul  J.  Turell.  Sidney 
Skolsky  has  been  assigned  the  screen- 
play and  Jack  Haley,  Jr.  has  been  set 
as  associate  producer.  No  production 
date  was  announced. 

The  documentary  will  show  Holly- 
wood as  a  "vitally  important  projec- 


tion" of  American  life  and  culture. 
"The  underlying  theme  will  be  to 
show  that  Hollywood,  despite  the 
onslaught  of  conditions  that  would 
have  proven  disastrous  to  most  other 
professions,  has  survived  its  many 
crises,"  Wolper  said. 

In  spanning  Hollywood's  eras  the 
( Continued  on  page  5 ) 


Was  Pioneer 

Hold  Funeral 
Services  Today 
For  Blumberg 

Universal  Chairman  Dies 
At  66  After  Long  Illness 


From  THE  DAILY  Bureau 

HOLLYWOOD,  July  25.-Funeral 
services  for  Nate  J.  Blumberg,  chair- 
man of  the  board  of  Universal  Pic- 
tures  Co.  and 
industry  pio- 
neer,   will  be 
held  Tuesday 
at    the  Valley 
Jewish  Com- 
munity Center 
in   North  Hol- 
lywood. 

B  1  u  mberg, 
former  head  of 
RKO  Theatres, 
died  at  his 
home  in  Van 
Nuys  on  Sun- 
day following 
a  lengthy  ill- 
ness. He  was  66  years  old.  Burial  will 
take  place  at  Mt.  Sinai  Memorial 
Park. 

Universal's   home   office    in  New 
York  will  close  at  1  P.M.  tomorrow 
(Continued  on  page  4) 


Einfeld  to  Brief  Field 
Men  on  Filming  Abroad 

Charles  Einfeld,  20th  Century-Fox 
vice-president,  will  fly  to  Chicago 
this  week  to  institute  the  first  multi- 
regional  United  States  meetings  on 
the  company's  expanded  European 
production  schedule.  The  briefing  ses- 
sions will  be  attended  by  the  com- 
(Continued  on  page  6) 

Julius  Plaine,  94,  Dies 
In  Glens  Falls  Hospital 

Julius  Plaine,  the  father  of  Mrs. 
Herman  Robbins  and  Mrs.  M.  L. 
Kaufman,  died  Sunday  night  in  the 
Glens  Falls,  N.  Y.,  Hospital  at  the 
age  of  94. 

The  "Governor,"  as  he  was  affec- 
tionately known  to  the  industry 
(Continued  on  page  2) 


2 


Motion  Picture  Daily 


Tuesday,  July  26,  II 


PERSONAL 
MENTION 


PAUL  N.  LAZARUS,  Jr.,  Columbia 
Pictures  vice-president;  Mo  Roth- 
man,  executive  vice-president  of  Co- 
lumbia International,  and  Robert  S. 
Ferguson,  Columbia's  national  direc- 
tor of  advertising-publicity,  will  leave 
New  York  today  for  Hollywood. 
• 

Leon  Leonidoff,  Radio  City  Music 
Hall's  senior  producer,  will  leave  here 
this  week  for  Rio  de  Janeiro. 
• 

Michael  Green,  head  of  Regal 
Films  International,  will  leave  Lon- 
don tomorrow  for  New  York. 

• 

Howard  Minsky,  assistant  to 
George  Weltner,  Paramount  vice- 
president  in  charge  of  world  sales, 
is  in  Minneapolis  from  New  York. 
He  will  return  here  tomorrow. 
• 

Col.  William  Feezor  Ruffin, 
president  of  Ruffin  Amusement  Co., 
Covington,  Conn.,  and  Mrs.  Ruffin 
today  are  celebrating  their  40th 
wedding  anniversary. 

• 

Delmer  Daves,  director,  and  the 
location  troupe  of  Warner  Rrothers' 
"Parrish,"  have  returned  to  the  Coast 
from  Hartford. 

• 

Robert  Greenleaf,  manager  of 
the  St.  Johns  Theatre,  Jacksonville, 
will  be  married  there  tomorrow  at  Im- 
maculate Conception  Catholic 
Church  to  Marilyn  Hodges,  former 
cashier  at  the  Florida  Theatre. 
• 

Alan  Mink,  son  of  Max  Mink, 
managing  director  of  the  Palace  Thea- 
tre, Cleveland,  has  returned  to  that 
city  from  Fort  Sill  Okla.,  having  com- 
pleted a  six-month  training  period  in 
the  Army  Reserve. 

Watkins  Heads  IFFPA 

LONDON,  July  22  (Ry  Air  Mail). 
—Arthur  Watkins,  president  of  the 
Rritish  Film  Producers  Association 
was  elected  president  of  the  Interna- 
tional Federation  of  Film  Producers' 
Associations  at  its  recent  General  As- 
sembly held  in  San  Sebastian,  Spain. 


NEW  YORK  THEATRES 


i —  RADIO  CITY  MUSIC  HALL — 

Rockefeller  Center  •  Ci  6-4600 

"BELLS  ARE  RINGING" 

An  ARTHUH  FREED  PRODUCTION,  starring 

JUDY  HOLD  DAY  •  DEAN  MARTIN 

from  M-G-M  in  Cinemascope  and  METR0C0LOR 
ON  THE  GREAT  STAGE  "HAWAII,  U.S.A." 


TO  A  Clinic  in  a  Drive-in 


( Continued 

show  in  Los  Angeles,  Sept.  13-16,  will 
be  staged  in  the  new  Canoga  Drive- 
in  Theatre,  in  Canoga  Park,  in  the 
San  Fernando  Valley  section  of  Los 
Angeles.  Cars  will  transport  delegates 
from  the  Ambassador  Hotel,  conven- 
tion headquarters,  on  Sept.  14,  to  the 
drive-in. 

At  the  theatre  conventioneers  will 
be  taken  on  an  inspection  tour  of  the 
complete  physical  plant,  which  is  be- 
lieved to  be  one  of  the  country's  most 
modern,  and  then  will  move  to  an 
open-air  amphitheatre  in  the  drive-in 
to  discuss  outdoor  theatre  operations, 
business  building,  and  other  special- 
ized phases  of  management  pertinent 
to  drive-ins. 

The  drive-in  will  be  completely 
staffed  for  this  special  day-time  opera- 
tion, with  boxoffice,  playground  and 
concessions  all  open,  so  conven- 
tioneers can  talk  to  the  management 


from  page  1 ) 

as  well  as  see  the  physical  plant. 

The  Canoga  Drive-in  is  a  unit  of 
Pacific  Drive-in  Theatres.  Arrange- 
ments for  its  use  were  made  by  Lester 
Rlumberg,  general  manager  of  Paci- 
fic, working  with  M.  Spencer  Leve  of 
National  Theatres  and  Television, 
Inc.,  an  assistant  to  the  president  of 
TOA,  and  William  H.  Thedford,  gen- 
eral manager  of  NT&T's  Pacific 
Coast  division. 

The  outdoor  forum  will  be  another 
"class"  in  the  "on  the  job"  curriculum 
of  TOA's  convention  "University." 

More  than  1,000  exhibitors  and 
their  wives  are  expected  at  the  four- 
day  convention.  The  Theatre  Equip- 
ment Supply  Manufacturers'  Associa- 
tion and  the  Theatre  Equipment 
Dealers  Association  have  joined  TOA 
in  co-sponsoring  the  industry  trade 
show,  which  will  run  concurrently 
with  the  convention. 


Julius  Plaine 

( Continued  from  page  1 ) 
friends  of  Herman  Robbins  and  key 
personnel  of  the  National  Screen  or- 
ganization when  they  visited  Schroon 
Lake,  lived  with  the  Robbins  family 
there  every  summer  for  the  last  30 
years. 

Four  years  ago  he  underwent  two 
major  operations  from  which  he  had  a 
remarkable  recovery,  fully  regaining 
his  health,  vigor  and  keenness  of 
mind.  In  the  last  year  he  had  been 
ailing,  but  only  recently  his  condition 
became  critical. 


UA  Opens  Western 
Sales  Meet  in  Omaha 

James  R.  Velde,  United  Artists 
vice-president  in  charge  of  domestic 
sales,  and  Al  Fitter,  western  division 
manager,  will  hold  a  two-day  sales 
meeting  in  Omaha,  starting  Wednes- 
day, July  27. 

Arthur  Reiman,  western  division 
contract  manager,  will  also  attend 
from  the  home  office. 

Midwest  District  manager  Mike  Lee 
will  participate  in  the  conferences 
and  will  be  joined  by  all  Midwest 
branch  managers.  They  are  Ralph 
Amacher,  Kansas  City;  Joe  Imhof, 
Milwaukee;  Carl  Olson,  Minneapolis; 
and  Donald  McLucas,  Omaha. 


Butler  Rejects  Inquiry 
Into  U.K.  Censorship 

From  THE  DAILY  Bureau 
LONDON,.  July  23  (Ry  Air  Mail).- 
An  attempt  by  Labour  Member 
Stephen  Swingler  to  persuade  the 
government  to  initiate  an  inquiry  in- 
to the  present  system  of  film  censor- 
ship in  Rritain,  has  been  rejected  by 
the  Home  Secretary,  R.  A.  Butler. 

Replying  to  Swingler  in  the  House 
of  Commons,  the  Home  Secretary 
said  that  he  was  not  convinced  that 
such  an  inquiry  would  serve  a  use- 
ful purpose.  "On  the  whole,"  he  con- 
sidered, "the  present  non-statutory 
form  of  censorship  of  films  is  prob- 
ably as  good  as  we  can  get  but  tele- 
vision raises  a  separate  considera- 
tion." 

Rutler  also  resisted  a  move  to  in- 
troduce legislation  to  revise  the  Sun- 
day Observance  Laws,  much  of 
which,  he  admitted,  was  out-of-date. 
He  added,  however,  that  he  couldn't 
help  feeling,  in  view  of  all  the  sus- 
ceptibilities involved,  there  may  be 
a  case  for  inquiry.  Consequently,  he 
is  giving  furher  consideration  to  this 
matter. 


Drive4n  Meet  Today 

HARTFORD,  July  25.  -  Sperie 
Perakos,  general  manager  of  Pera- 
kos  Theatre  Associates,  independent 
Connecticut  circuit,  will  preside  at 
tomorrow's  (26)  12:30  noon  luncheon 
meeting  of  the  Connecticut  Drive-In 
Theatres  Assn.  at  the  Colonial  House, 
Hamden,  Conn. 


To  Direct  Loew's  Realty 

Arthur  J.  Raporte,  formerly  man- 
ager of  the  realty  syndicate  of  Wien, 
Lane  &  Klein,  has  joined  Loew's 
Theatres,  Inc.,  as  director  of  the  cir- 
cuit's realty  department.  He  succeeds 
Charles  Beigle,  resigned. 

A  graduate  of  the  University  of 
Michigan  and  Harvard  Law  School. 
Raporte  was  admitted  to  the  Bar  of 
New  York  State  in  1941.  Prior  to  his 
association  with  Wien,  Lane  &  Klein 
he  was  counsel  and  real  estate  di- 
rector for  the  Welch  Grape  Juice  Co. 
and  Jack  Kaplan. 


Mitchell  Camera  Joins' 
Vinten  in  New  Firm 

The  Mitchell  Camera  Corporal 
and  W.  Vinten  Limited  have  joii 
in  the  formation  of  a  new  firm,  ft 
chell   Vinten,    Inc.,   with  offices 
Glendale,  Calif.,  and  New  York  C 
In  addition  to  promoting  the  sales 
Vinten    products    designed  for 
American  market,  servicing  and  m 
ufacturing  facilities  will  be  availa 
in  America  for  Vinten  products, 
cording   to   John   McCall,  execut 
vice-president  and   general  mana 
of  Mitchell.  Vinten,  in  turn,  will  m: 
ufacture  Mitchell  products  in  Ei 
land. 

The  new  company  will  cultiv 
the   European   market   for  Mitel 
products    and    provide  servicing 
London  for  them.  Charles  Vinten 
managing  director  of  W.  Vinten,  L 

Confer  on  Distributioi 
Plans  for  4Ben-Hur' 

Maurice  Lefko,  MGM  sales  exra 
tive  in  charge  of  domestic  distril 
Hon  of  "Ben-Hur,"  will  meet  w 
Metro  regional  managers  this 
and  next  to  formulate  "Ben-Hv 
distribution  plans.  Yesterday  and  ' 
day  he  confers  with  Louis  Forma 
southern  division  manager,  in  Was 
ington,  D.  C.  tomorrow  and  Thu 
day  he  meets  in  New  York  w, 
Saal  Gottlieb,  eastern  division  mi 
ager. 

Next  Monday,  Aug.  1,  and  Tu 
day  he  confers  in  Chicago  widi  W 
liam  Madden,  midwest  division  ma 
ager.  He  meets  with  Lou  Marks,  d 
tral  division  manager,  in  Detroit  At 
3,  4  and  5. 


Second  Wave  Here  fo 
'Hercules'  Tomorrow  i 

Joseph  E.  Levine's  "Hercules  TJ 
chained"  will  begin  a  "second  wav 
saturation  of  the  greater  New  Y<j 
area  tomorrow  when  the  pictu 
opens  in  114  additional  theatres,  j 

The  second  saturation  follows 
first  wave  of  135  neighborhood  the 
tres  during  which  the  film  gross; 
more  than  $700,000  in  seven  da] 
The  Embassy  Pictures  production  flj 
filmed  in  Dyaliscope  and  Eastffl 
Color  by  Pathe. 

Lawrence  Gen'l  Manage 
Of  Hammer  Companie 

From  THE  DAILY  Bureau 

LONDON,  July  25.  -  Brian  Laj 
rence  has  been  appointed  genei 
manager  of  the  Hammer  Group 
companies,  it  is  announced  by  ma 
aging  director  James  Carreras.  Una 
the  appointment,  Lawrence  also  h 
comes  personal  assistant  to  Carren 
It  follows,  said  Carreras,  Lawrenci 
17  years'  loyal  service  with  the  < 
ganization. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Burea 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Mom 
Picture  Daily  is  published  daily  except  Saturdays.  Sundavs  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  /-iiv 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Callage 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  JB 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  seco 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  i 


Ho  our  bcloDtd 


J^ate  3 ♦  plumbers 

(1894-1960): 


You  have  enriched  us  all 
and  you  will  always 
be  part  of  us. 

The  Universal  Family 


4 


Motion  Picture  Daily 


Tuesday,  July  26,  1  ij 


Hold  Funeral  Services  Today  for  Blumberg 


Tribute  Paid 
By  Leaders 
Of  Industry 

{Continued  from  page  1) 
as  a  mark  of  respect  to  the  deceased. 

Born  in  Racine,  Wis.,  on  Feb.  4, 
1894,  and  raised  and  schooled  in  that 
city,  Blumberg,  as  a  boy,  got  his  first 
taste  of  show  business  by  selling 
candy  in  theatres  after  school  hours 
and  he  liked  it  so  well  that  it  be- 
came his  life's  work. 

He  was  in  business  for  himself  sev- 
eral times  in  1911,  during  his  earlier 
years  in  show  business,  was  general 
manager  for  the  Wisconsin  sector  of 
the  erstwhile  Universal  Theatres. 

Divisional  Head  for  All  Houses 

When  the  Orpheum  Circuit  be- 
came a  part  of  the  Radio  Corpora- 
tion's ambitious  RKO  organization, 
Blumberg  became  divisional  manager 
for  all  RKO  Theatres  in  Chicago  and 
the  West  in  1929.  He  then  moved 
into  the  New  York  office  as  assistant 
general  manager  and  eventually  into 
the  vice-presidency  in  charge  of  thea- 
tre operations. 

Through  the  experience  he  gained 
as  operating  head  of  RKO  Theatres. 
Blumberg  was  eventually  called  to 
head  Universal  Pictures  and  on  Janu- 
ary 1,  1938,  he  became  its  president. 

In  1946,  Blumberg,  in  association 
with  J.  Cheever  Cowdin,  who  was 
then  chairman  of  Universal's  board, 
consolidated  Universal  with  Interna- 
tional Pictures. 

On  July  15,  1952,  simultaneously 
with  the  election  of  Milton  R.  Rack- 
mil  as  president  of  Universal,  Blum- 
berg was  elected  chairman  of  the 
board. 

Statement  by  Rackmil 

In  connection  with  Blumberg's 
death,  Rackmil  said,  "I  am  deeply 
saddened  by  the  passing  of  my  dear 
friend  and  devoted  colleague,  Nate 
Blumberg.  A  great  industry  leader 
and  a  true  humanitarian,  Nate  was 
beloved  by  all  who  were  privileged 
to  know  him.  His  friendship  and  his 
counsel  were  a  source  of  strength  and 
inspiration,  and  I  shall  always  cherish 
the  years  and  the  experiences  we 
shared  together. 

"He  leaves  a  heritage  for  all  of  us 
to  share  and  remember.  His  life  was 
full  of  accomplishment.  He  reached 
the  heights  of  our  industry  but  never 


lost  his  humility.  His  heart  was  as 
big  as  his  being  and  he  gave  of  him- 
self to  all  who  knew  him  as  a  friend 
and  they  were  legion, 

"The  Universal  family  shall  miss 
him  and  we  shall  mourn  his  loss,  but 
he  shall  live  on  with  us  always  for 
he  has  enriched  us  through  the  years." 

Blumberg  is  survived  by  his  wife, 
Vera;  a  son,  Lewis,  and  a  daughter, 
Mrs.  Stanley  Meyers,  all  of  Van 
Nuys,  Calif. 

Other  industry  leaders,  of  Uni- 
versal and  of  other  major  companies 
of  the  industry,  paid  tribute  to  Blum- 
berg for  his  contributions  down 
through  the  years  to  the  world  of 
the  motion  picture.  Included  below 
are  some  of  these  tributes. 

David  A.  Lipton:  "Nate  Blum- 
berg more  than  anyone  I  have  ever 
known  exemplified  'the  big  heart  of 
show-business.'  It  was  a  heart  full 
of  love  for  people  in  every  walk  of 
life— for  his  family,  for  his  legion  of 
devoted  friends  and  for  the  business 
to  which  he  devoted  his  life. 

'*He  will  be  remembered  in  the 
hearts  of  all  who  knew  him  and 
whose  lives  he  enriched  with  his 
wami  friendship,  his  unfailing  loyalty 
and  the  depth  of  his  simple,  sincere 
humility." 

F.  J.  A.  McCarthy:  "Nate  Blum- 
berg will  be  missed  by  all  and  for- 
gotten by  none  in  the  theatrical  in- 
dustry. His  great  interest  and  affec- 
tion for  the  'little  people'  of  our  in- 
dustry, as  he  expressed  it,  was  a 
token  of  his  understanding  and  great 
heart.  His  ever  willingness  to  help 
through  his  immense  knowledge  of 
the  industry's  problems  will  be  great- 
ly missed.  His  understanding  of  the 
trials  and  cares  of  all  associated  with 
him  will  never  be  forgotten." 

Americo  Aboaf:  "All  of  our  Uni- 
versal-International overseas  col- 
leagues and  associates  join  me  in  the 
expression  of  our  condolences  to  the 
bereaved  in  the  passing  of  our  warm 
personal  friend  and  mentor,  Nate 
Blumberg." 

B.  M.  Cohn:  "In  the  passing  of 
Nate  Blumberg,  we  of  Universal  over- 
seas have  lost  a  warm  personal  friend 
and  advisor.  The  industry  has  lost 
one  of  its  pioneer  pillars.  We  ex- 
tend our  sincere  condolences  to 
the  bereaved." 

Edward  Muhl:  "Nate  Blumberg, 
was  a  gentleman  and  a  showman  and 
always  a  credit  to  the  industry  to 
which  he  devoted  all  of  his  working 
years.  His  passing  is  not  only  a  per- 
sonal, but  an  industry-wide  loss." 

Barney  Balaban:  "Any  list,  large 
or  small,  of  the  industry's  great  pio- 
neers and  developers  must  include 
the  name  of  Nate  Blumberg.  He  knew 
this  industry  from  a  lowly  candy- 
selling  post  to  the  presidency  of  a 
major  company,  and  in  every  step 
along  the  colorful  way  between  these 
two  spots  he  made  contributions  of 
massive  importance  to  the  progress 


of  our  industry.  He  knew  also  the 
very  human  nature  of  our  business, 
so  that  wherever  he  went,  with 
whomever  he  dealt,  he  made  friends. 
He  had  a  fine  influence  for  good  on 
our  industry,  so  that  his  passing  from 
the  film  scene  is  a  deeply  regretted 
loss  to  all  of  us." 

Samuel  Goldwyn:  "Nate  Blum- 
berg was  a  fine  and  generous  man 
whose  passing  is  a  loss  to  the  com- 
munity and  the  motion  picture  in- 
dustry. My  sincere  condolences  go 
out  to  his  family." 

Sol  A.   Schwartz:   "All  of  us  at 

RKO  Theatres  feel  deeply  the  loss 
of  Nate  Blumberg.  He  spent  many 
fruitful  years  with  our  company  and 
his  warm  friendship  and  willing  help- 
fulness is  something  we  will  always 
remember. 

Frank  Freeman:  "I  have  known 
Nate  Blumberg  since  the  early  1930's 
when  were  both  in  New  York,  and 
since  he  moved  to  Hollywood.  I've 
never  known  any  man  that  I  re- 
spected or  admired  more  than  I  did 
Nate  Blumberg  for  his  honesty,  demo- 
cratic principles  and  his  charitable 
life.  I  feel  that  his  passing  is  not  only 
a  great  loss  to  the  motion  picture 
industry,  but  also  that  America  has 
lost  an  outstanding  citizen. 

Arthur  L.  Mayer:  "In  Nate  Blum- 
berg's passing  we  have  lost  not  only 
a  wonderful  human  being  but  also  a 
superb  showman.  My  acquaintance 
with  Nate  dates  back  40  years  when 
he  was  a  Kenosha,  Wis.,  theatre  man- 
ager, of  a  type  grown  increasingly 
rare— indefatigable  but  aggressive. 

"He  was  in  show  business  not  be- 
cause he  could  make  monev  in  it  but 
because  of  the  joy  his  daily  work 
afforded  him.  He  advanced  steadily 
from  one  important  post  to  another 
more  important,  in  part  because  of  his 
intelligence,  integrity  and  independ- 
ence, but  above  all  because  movies 
were  his  life  and  his  life  was  movies. 

"If  our  picture  business  is  to  sur- 
vive and  prosper,  we  need  more  men 
like  Nate,  rising  from  the  ranks  full 
of  courage,  confidence  and  faith  in 
the  future." 

Steve  Broidy:  "We  will  not  soon 
again  see  the  like  of  Nate  Blum- 
berg. He  was  a  good  friend,  a  master 
builder  of  the  industry,  and  a  hu- 
manitarian." 

Samuel  Rinzler:  "Nate  Blumberg 
was  more  than  a  pioneer  and  more 
than  an  exhibitor  who  became  pres- 
ident of  Universal.  He  was  a  tower 
of  strength,  a  man  of  vision  and  cour- 
age whose  dynamic  and  inspirational 
leadership  will  long  be  remembered. 

As  personal  friends  of  long  stand- 
ing, we  extend  our  heartfelt  sympathy 
and  condolences  to  Vera  and  the 
family." 

John  J.  O'Connor:  "In  the  passing 
of  Nate  Blumberg,  the  industry  has 
lost  one  of  its  great  leaders  and  I 


Praised  as  Kei 
Figure  in  Rig 

Of  the  Cinem 

— 

have  lost  one  of  my  most  devo 
friends.   I  will  always  treasure 
more  than  25  years  I  have  been 
sociated  with  him.  He  has  been* 
inspiration  to  me  in  my  own  life. 

Henry  H.  "Hi"  Martin:  "The  pil 
ing  of  Mr.  Blumberg  will  be  a  gmt 
loss  to  the  entire  motion  picture  ! 
dustry.    His   wisdom    and  foresifl 
were  always  helpful.  To  the  m> 
employees    of    Universal    he  ■ 
"Uncle    Nate."   We   especially  > 
miss  his  guidance  and  good  couns: 

Maurice  Bergman:  "Nate  Bli 
berg  was  a  loyal  friend  who  ] 
the  rare  ability  to  be  both  an 
ceptionally  fine  executive  and  a  wf 
human  being.  I  shall  always  remt 
ber  him  for  the  many  kindnessesi 
showed  to  me  during  our  long 
sociation,  and  for  the  sympath 
guidance  he  showed  to  me. 

"Our  industry  loses  a  construct 
and  creative  leader." 

Philip  Gerard:  "Nate  Blumty 
was  a  rare  human  being.  He  walll  E 
among  the  giants  of  our  industry  % 
never  lost  his  humility.  He  wasr 
gentle  man,  he  was  a  wise  man,! 
was  a  good  man.  We  mourn  his  Is , 
and  cherish  his  friendship." 

Adolph  Schimel:  "In  the  passingf  it 
Nat  Blumberg,  I  have  lost  one  of  E. 
dearest    friends.     His  inspiratioi 
leadership  has  touched  all  of  us  vat 
have  been  associated  with  him." 

Felix  M.   Sommer:   "It  was  SB 

great  shock  and  deep  regret  thai 
received  the  news  of  Mr.  Blumber 
passing.  I  counted  him  as  my  best1 
friends.  I  think  of  his  guidance  afj5 
personal  relationship  with  me  as  i  r 
only  a  valuable  experience  but  a.W 
precious  memory." 

Budd  Rogers:  "In  the  passing 
Nate  Blumberg  I  have  lost  a  rea 
great  personal  friend  and  the  ind 
try  has  lost  one  of  its  finest  ci 
structive  brains.  His  loss  will  long ' 
felt  by  all  of  us.  He  made  a  wond: 
ful  conribution  to  all  phases  of  )  U 
industry  as  well  as  being  a  great  j , 
fluence  in  the  welfare  of  Univerj 
Pictures. 

Art  House  Cuts  Rates  I 

HARTFORD,  July  25.  -  The  N] 
meg  Theatre   Circuit  has  institut 
a  new  bargain  price  (50  cents),  fr< 
1  to  5  P.M.,  Mondays  through  F  , 
days,   at  the  Crown  Theatre,  Ni  j 
Haven,  a  first-run  art  situation.  Ne; 
by  opposition  theatres  charge  ai  , 
where  from  60  to  90  cents  during  tl 
same  time  span. 


jjsday,  July  26,  1960 


Motion  Picture  Daily 


Television  Jo  day 


i  Id  to  Make  TV  Debut 
fh  Series  for  ABC-TV 

From  THE  DAILY  Bureau 

OLLYWOOD,  July  25.  -  Jerry 
!d  will  make  his  debut  in  televi- 
production  shortly  with  a  new 
jnatic  series,   "Rocky  Point,"  for 

i  Century-Fox  Television  and 
fc-TV. 

Jeter  Levathes,  president  of  20th- 
|  Television,  announced  the  Wald 
iject  following  a  finalization  meet- 
|  with  ABC-TV  president  Oliver 
yz,  and  Thomas  Moore,  vice-pres- 
J  t  in  charge  of  ABC-TV  program- 
ta 

'he  series  will  be  a  production  op- 
lion  between  studio  and  network. 


i  Dividend  Declared; 
as.  Emma  Asst.  Sec'y 

From  THE  DAILY  Bureau 
OLLYWOOD,  July  25.  -  Steve 
dy,  president,  announced  yester- 

that  at  a  meeting  of  the  board 
lirectors  of  Allied  Artists  Pictures 
x  conducted  at  the  home  office 
on  July  22,  1960,  auhorization 

given  by  the  directors  for  pay- 
t  on  Sept.  15,  1960,  of  a  quarter- 
lividend  of  13%  cents  per  share 
he  5?2  cumulative  preferred  stock 
re  company,  payment  to  be  made 
tockholders  of  record  on  Sept.  2, 
). 

lie  directors  also  elected  Charles 
Emma,  of  the  New  York  Office, 
he  position  of  assistant  secretary 
le  company. 

l  Arranges  "Wind" 
•eenings  for  GOP 

ore  than  1,500  delegates  and  al- 
ltes  to  the  Republic  National  con- 
ion  will  attend  two  previews  of 
jley  Kramer's  "Inherit  the  Wind" 
prrow  and  Thursday  in  Chicago  as 
I  of  the  official  entertainment  pro- 
i.  The  previews,  arranged  by  Jar- 
i  Jones,  vice-chairman  in  charge 
entertainment  at  the  Republican 
ention,  will  be  held  in  the  Car- 
[i  Theatres,  Chicago.  A  series  of 
r  screenings  will  be  held  for  re- 
jrs,  columnists  and  radio  and  tele- 
n  commentators  attending  the 
J  ention. 


veland  Tax 

( Continued  from  page  1 ) 
rue  in  1961  because  of  increased 
pditures.  He  suggested  the  mo- 
picture  industry  renew  its  ap- 
next  year  prior  to  the  1962 
;et  setup. 

le  industry  committee  seeking 
ax  repeal  was  composed  of  Frank 
ohy,  Loew's  Theatres  division 
ager,  representing  the  first-run 
rtown  theatres;  William  Finne- 
business  manager  of  the  Stage 
Is  Union,  and  Louis  Weitz,  exec- 
j  secretary  of  the  Cleveland  Mo- 
Picture  Exhibitors  Association, 
renting   the    independent  sub- 


EKC  Mark  Set 


(Continued  from  page  1) 

for  the  half  year  (24  weeks  ended 
June  12)  were  $417,221,947,  about  4 
percent  above  the  $400,786,235  re- 
ported a  year  ago.  Compared  with 
corresponding  periods  last  year,  sales 
advanced  slightly  more  in  the  second 
quarter  than  in  the  first.  They  were 
up  3  percent  in  the  first  quarter  and 
5  percent  in  the  second. 

Net  earnings  after  taxes  for  the 
half  year  were  $54,958,850,  or  $1.42 
per  common  share.  This  was  about  4 
percent  more  than  the  $52,720,909, 
or  $1.36  per  common  share,  earned 
in  the  first  half  of  1959.  Net  earnings 
were  13.2  percent  of  sales  in  the 
first  half  of  each  year. 

Earnings  from  operations,  while 
slightly  ahead  of  last  year  for  the 
second  quarter,  were  almost  3  percent 
lower  for  the  half  year.  The  lower 
rate  of  earnings  from  operations  this 
year  reflected  the  impact  of  increased 
costs  and  expenses.  Sales  promotion 
and  advertising  expenses  were  up  par- 
ticularly for  products  recently  intro- 
duced. 

For  the  second  quarter  of  1960 
total  sales  were  $221,817,513,  com- 
pared with  $210,985,259  for  the  cor- 
responding period  last  year.  Net  earn- 
ings for  the  quarter  were  $30,771,580, 
or  $.80  per  common  share,  a  gain  of 
about  3  percent  over  the  $29,888,489, 
or  $.77  a  share,  earned  a  year  ago. 

"Kodak's  sales  strengthened  moder- 
ately during  the  second  quarter," 
Hargrave  and  Vaughn  commented. 
"For  the  first  half  of  the  year,  total 
sales  of  both  photographic  and  chemi- 
cal products  advanced. 

"Barring  a  major  downturn  in  gen- 
eral economic  conditions,  we  expect 
that  the  company's  business  for  the 
rest  of  1960  will  continue  to  compare 
satisfactorily  with  that  of  a  year  ago," 
they  said. 

Rosenfield  Tells  Plans 

(Continued  from  page  1) 
presentation  heralding  "The  New  Era 
at  Columbia"  which  featured  the  vari- 
ous production  and  publicity  stages  of 
three  of  Columbia's  major  productions 
—"Song  Without  End,"  "Pepe"  and 
"The  Guns  of  Navarone."  These  are 
just  a  few  results,  said  the  Columbia 
executive,  of  the  realignment  of  our 
world  publicity  and  exploitation  de- 
partments into  one  integrated  unit. 

Carl  Foreman  was  present  to  com- 
ment on  a  filmed  report  of  his 
"Navarone." 

Provincial  presentations  on  the 
program,  said  Rosenfield,  are  planned 
in  other  parts  of  the  United  Kingdom 
and  he  left  here  at  the  weekend  for  a 
tour  of  Columbia's  Continental  offices 
to  set  up  similar  meetings  with  ex- 
hibitors and  foreign  press. 

Record  Print  Shipments 

United  Artists  set  a  new  all-time 
company  high  of  28,404  print  ship- 
ments for  the  two-week  period  de- 
signated "United  Artists  Weeks,"  June 
27  through  July  11,  it  was  announced 
yesterday  by  James  R.  Velde,  UA 
vice-president  in  charge  of  domestic 
sales. 


AFTRA  Convention 
Re-elects  Officers 

From  THE  DAILY  Bureau 
WASHINGTON,  July  25.-The  in- 
cumbent officers  of  AFTRA  were  re- 
elected for  another  term  in  an  un- 
precedented action  by  the  organiza- 
tion's national  convention. 

In  another  move,  the  organization 
endorsed  the  proposal  that  Federal 
Communications  Commission  hearings 
be  required  when  license  renewals  are 
protested.  At  the  hearings,  licensees 
would  be  required  to  show  that  they 
had  lived  up  to  promised  public  serv- 
ice programming. 

Levine  to  Host  Toronto 
'Hercules'  Party  Tonight 

Special  to  THE  DAILY 

TORONTO,  July  25.  -  Joseph  E. 
Levine,  president  of  Embassy  Pic- 
ures,  will  host  a  third  "Night  with 
the  Gods"  party  here  tomorrow  night 
at  the  Lord  Simcoe  Hotel  to  herald 
his  "Hercules  Unchained"  before 
more  than  75  Canadian  press  radio 
and  TV  representatives. 

Levine  arrived  here  today  from 
New  York,  accompanied  by  Ed  Feld- 
man,  Embassy  publicity  director.  The 
party  will  feature  foods  from  all  parts 
of  the  world  and  it  will  be  surrounded 
by  a  bevy  of  Grecian  gods  and  god- 
desses to  further  the  evening's  Her- 
culian  theme.  The  picture  opens  next 
Monday  in  nine  Toronto  area  thea- 
tres. 

$286,000  for  'Bellboy9 

Jerry  Lewis's  "The  Bellboy"  turned 
in  a  gross  of  $286,419  in  its  first  five 
days  at  26  Loew's  theatres  in  the 
greater  New  York  area.  The  total  is 
well  ahead  of  all  previous  records  set 
by  other  top  Paramount  attractions, 
including  Cecil  B.  DeMille's  "The  Ten 
Commandments,"  "The  Greatest 
Show  on  Earth"  and  "Shane,"  the 
company  said. 

2  More  'Strangers9  Bows 

"Strangers  When  We  Meet," 
Bryna-Quine  production  for  Colum- 
bia release,  opened  to  excellent  at- 
tendance in  two  more  situations:  Buf- 
falo, N.  Y.,  and  Wildwood,  N.  J.,  it 
was  reported  yesterday  by  Colum- 
bia, which  quoted  weekend  figures 
of  $11,700  at  the  Strand  Theatre, 
"Wildwood,  and  $8,800  for  the  Cen- 
tury Theatre  in  Buffalo. 

Players  to  Attend  Bow 

Nancy  Root  and  Theona  Bryant, 
featured  in  "College  Confidential," 
the  Albert  Zugsmith  Production  being 
released  by  Universal-International, 
will  participate  in  the  Detroit  world 
premiere  of  the  picture  and  the  three 
territorial  saturation  openings  out  of 
Detroit,  Cincinnati  and  Indianapolis, 
starting  in  Detroit  on  Aug.  5. 

L.A.  'Gantry9  at  $18,829 

United  Artists'  "Elmer  Gantry" 
grossed  $18,829  for  its  third  week  at 
the  Paramount  Theatre  in  Los  An- 
geles, it  is  reported  by  UA  vice-pres- 
ident William  J.  Heineman. 


CBS  to  Build 


( Continued  from  page  1 ) 
terminal  at  Idlewild;  the  Dulles  In- 
ternational Airport,  Washington;  the 
Lincoln  Center  Repertory  Drama 
Theatre;  two  new  colleges  at  Yale 
University;  and  new  research  facili- 
ties for  IBM  and  Bell  Telephone 
Laboratories. 

Purchased  from  3  Companies 

CBS  purchased  the  midtown  site 
comprising  some  40,000  square  feet 
from  three  organizations:  Webb  & 
Knapp,  Inc.,  1316  Corporation  and  51 
West  52  Corporation.  James  T.  Lan- 
dauer  Associates  represented  CBS  in 
the  transactions. 

Executive  offices  of  the  Columbia 
Broadcasting  System  have  been 
housed  at  485  Madison  Avenue  since 
1929. 


Two-Hour  TV  Special 

( Continued  from  page  1 ) 
program  will  integrate  films  of  the 
great  stars,  obtained  from  private 
collections  that  have  never  before 
been  seen  by  the  public.  Most  major 
studios  and  distributors  have  agreed 
to  support  the  film.  Special  arrange- 
ments have  been  made  with  Paul 
Killiam,  collector  of  the  most  ex- 
tensive library  of  silent  film  classics, 
to  incorporate  it  into  the  show.  Other 
collections  have  been  obtained  from 
the  Pathe  library,  Sherman  Grinberg 
library,  die  Burton  Holmes  collection 
and  the  Raymond  Rohauer  collection. 

Music  Corporation  of  America  will 
handle  national  sales  rights  to  the 
program. 

AFTRA  and  Pay-TV 

(Continued  from  page  1) 
ternational   Telemeter,   a  Paramount 
subsidiary,  that  sets  forth  the  union's 
jurisdiction  over  pay-TV  productions. 

The  letter  specifically  gives  AFTRA 
jurisdiction  over  a  production  of 
Menotti's  "The  Consul"  and  all  future 
pay-TV  productions  of  International 
Telemeter.  "The  Consul"  has  been 
taped,  but  it  has  not  yet  been  re- 
leased. Under  the  agreement,  all  pay- 
TV  performers  will  get  a  minimum  of 
network  TV  rates,  plus  an  as  yet  un- 
determined percentage  of  the  pay- 
TV  gross. 

Screen  Gems  Promotes 
Bogans  and  Weiner 

James  Bogans  has  been  named 
syndication  traffic  manager  of  Screen 
Gems,  Inc.  Sid  Weiner,  presently  syn- 
dication traffic  manager,  has  been  ap- 
pointed administrative  assistant  to 
Stanley  Dudelson,  syndication  sales 
manager  of  the  Columbia  Pictures 
TV  subsidiary. 


HUGO  A-CASOLAR0'      MARTIN  GOTTLIEB 

'film  effects,  inc. 

ICOO  BROADWAY,  N.Y.  19 
PLAZA  7-2096 

•  OPTICAL  EFFECTS       •  STAND  PHOTOGRAPHY 
'ANIMATION               •  TITLES 

•  ART  WORK            •  B  £rWand  COLOR 

A  Complete  Service  for  Film  Producer? 

6 


Motion  Picture  Daily 


Tuesday,  July  26,  ]  jo 


Einfeld  to  Brief 


(Continued  from  page  1) 
parry's   regional  advertising-publicity 
managers  from  12  branches  represent- 
ing the  mid-West,  South  and  West- 
ern parts  of  the  country. 

Object  of  die  briefing  is  to  bring 
the  field  men  up  to  date  on  the  more 
than  $40  million  production  sched- 
ule underway  in  many  parts  of  the 
world.  Between  now  and  the  end  of 
the  year,  20th-Fox  will  put  a  record 
number  of  top-budget  films  before 
the  cameras  in  England,  Greece, 
Italy,  and  France  and  will  shoot  key 
scenes  for  several  productions  in  parts 
of  Africa. 

Regional  Heads  to  Attend 

The  meeting  will  be  attended  by 
Manny  Pearson  of  Cleveland,  Tom 
McGuire,  Detroit;  J.  E.  Watson,  Cin- 
cinnati and  Indianapolis;  Sal  Gordon, 
Chicago;  Louis  Orlove,  Milwaukee; 
Bob  Favaro,  Minneapolis,  Des  Moines 
and  Omaha;  Chick  Evans,  Kansas 
City;  Jerry  Berger,  St.  Louis;  Frank 
Jenkins,  Pete  Bayes  of  Denver,  Helen 
G.  Yorke  of  Salt  Lake  City,  and  War- 
ren Slee  of  Seattle  and  Portland.  The 
program  will  include  the  complete 
launching  plans  for  the  company's 
fourth  quarter  releases. 

Returns  on  Monday 

Einfeld  will  remain  in  Chicago 
over  the  weekend,  returning  to  New 
York  next  Monday. 

Jordan  Resigns 

( Continued  from  page  1 ) 
manager  of  Universal  International, 
now  in  Europe  conducting  a  series  of 
sales  meetings. 

Jordan's  resignation,  prompted  by 
his  desire  to  return  to  the  United 
States,  where  he  will  probably  enter 
into  a  business  of  his  own,  has  been 
accepted  with  regret,  as  his  services 
with  UI  ever  since  he  joined  the  com- 
pany in  1951  have  been  of  exemplary 
loyalty  and  most  valuable,  Aboaf  said. 

Wometco  Diversifies 

( Continued  from  page  1 ) 
of  44.5  per  cent  over  the  net  of 
$200,643  for  the  similar  period  of 
1959. 

The  report  to  the  stockholders  is- 
sued this  week  by  Mitchell  Wolf  son, 
president,  announces  further  diversi- 
fication in  the  amusement  field.  This 
month,  the  report  said,  Wometco 
will  open  "a  unique  type  of  inside 
funland  park  and  snack  bar.  Located 
in  the  new  Jefferson  Superstore  in 
Fort  Lauderdale,  the  park  will  in- 
clude a  30  horse  merry-go-round, 
buggy  rides,  bowling  games  and  rifle 
games. 

Wometco  Enterprises  will  own  a 
majority  of  the  stock  in  the  Jeff-Fun 
Corporation,  operator  of  the  amuse- 
ment center,  and  the  report  says,  "If 
the  Jeff-Fun  is  as  successful  as  we 
anticipate,  the  company  expects  to 
add  other  units  as  new  Jefferson 
superstores  are  built." 

The  report  points  out  that  Womet- 
co's  vending  division  is  now  the  larg- 
est automatic  vendor  in  Florida  with 


FEATURE  REVIEWS 


Cage  of  Evil 

UA-Zenith 

Hartford,  July  25 
Ron  Foster,  developing  into  quite 
an  action-element  starring  principal 
(he  may  be  remembered  from  the  re- 
cent UA  release,  "The  Music  Box 
Kid"),  top-lines  this  Robert  E.  Kent 
production,  directed  with  swift,  deci- 
sive strokes  by  Howard  L.  Calm, 
working  from  an  Orville  H.  Hampton 
screenplay.  It  is  for  the  action  thea- 
tres or  for  the  companion  half  of  a 
double-bill  in  any  general  outlet. 

Police  detective  Foster  is  assigned 
to  track  down  Howard  McLeod,  be- 
lieved to  be  involved  in  a  huge  jewel 
heist  which  has  resulted  in  one  death. 
Foster,  getting  acquainted  with  Mc- 
Leod's  girl  friend,  Pat  Blair,  finds  ro- 
mantic interest  in  the  gangster's  moll. 

And  when  Foster's  passed  over  for 
promotion,  he  cold-bloodedly  con- 
spires with  the  coolly  calculating  Miss 
Blair  to  kill  McLeod,  take  over  the 
jewels  and  disappear.  The  decision 
spells  his  fatal  downfall;  an  elaborate 
plan  backfires  when  a  plumber  hap- 
pens to  recognize  Foster,  the  latter  is 
killed  by  border  police,  and  Miss 
Blair,  crestfallen,  is  taken  into  cus- 
tody. 

Running  time,  70  minutes.  Release, 
July,  1960. 

-A.M.W. 


Night  of  Love 

Howco  International-Hakim 
(French-Italian,  Dubbed  in  English) 

Hartford,  July  25 
This  Gaston  Hakim  presentation  of 
a  Hollywood  International  Picture, 
released  on  the  states-rights  banner  by 
Howco  International,  stars  Brigitte 
Bardot,  of  the  internationally-known 
alluring  figure,  in  a  melodrama  of 
World  War  II.  Dubbed  into  English, 
it  can  probably  play  any  given  num- 
ber of  conventional  situations,  over 
and  above  the  art  house  circuit. 

The  setting  is  German-occupied  ter- 
ritory towards  the  end  of  World  War 
II.  Brothers  George  Albertazi  and 
Pierre  Cressoy  are  divided  in  their  out- 
ward loyalties,  Albertazi  an  avid  fol- 
lower of  the  Nazi  line,  Cressoy  a 
fervent  patriot  and  underground  or- 
ganizer. 

Because  Cressoy  is  an  excellent 
pianist,  he  is  able  to  tour  extensively, 
the  while  bringing  much-needed 
esprit  de  corps  to  a  lagging  under- 
ground. Mile.  Bardot  is  cast  as  the 
niece  and  pupil  of  the  lieutenant  of 
the  Nazi  forces,  a  frequent  visitor  to 
the  Albertazi-Cressoy  home. 

Albertazi  has  romantic  intent  for 


Mile.  Bardot,  but  since  he's  a  reserved 
and  proud  individual,  and  also  has 
had  an  awkward  limp  since  childhood, 
fears  to  reveal  such  sentiment.  One 
gloomy  day,  he  pronounces  his  feel- 
ings, but  Mile.  Bardot,  already  swoon- 
ing over  brother  Cressoy's  handsome 
countenance,  rebuffs  him.  Cressoy 
plays  into  Nazi  counter-espionage 
unwittingly  by  providing  Mile.  Bar- 
dot  with  an  important  message  for 
the  Rome  underground.  Two-faced 
Albertazi,  it  develops  intriguingly,  is 
an  intelligence  agent  for  the  Nazis, 
but  his  dastardly  action  is  circum- 
vented by  a  fast-moving  Cressoy,  who 
escapes  from  entrapment  and  joins 
Mile.  Bardot  in  free  territory. 

Mario  Bonnard's  direction  is  at 
times  heavy-handed.  Debbi  Colli  was 
responsible  for  some  fine  photographic 
effects.  Jules  Doccar  wrote  the 
music. 

Running  time,  93  minutes.  Release, 
July,  1960. 

-A.M.W. 


the  acquisition  in  June  of  Walker 
Vending  Service  of  Duval  County, 
operators  of  in-plant  food  and  bev- 
erage vending  machines. 

In  addition  to  its  theatres  Womet- 
co also  owns  television  and  radio 
stations  and  a  Seaquarium,  in  Miami. 


Name  6  International 
Variety  Representatives 

Special  to  THE  DAILY 

PHILADELPHIA,  July  25.  -  Ap- 
pointment of  six  international  repre- 
sentatives each  of  whom  will  serve  as 
a  link  between  Variety  Clubs  Inter- 
national and  a  group  of  tents  in  an 
assigned  region,  was  announced  to- 
day by  chief  barker  Edward  Eman- 
uel. 

Morton  Gerber  of  Washington,  Joe 
Podoloff  of  Minneapolis,  Robert 
Bostick  of  Memphis  and  Gene  Murphy 
of  Las  Vegas  were  reappointed,  and 
John  J.  Fitzgibbons,  Jr.  of  Toronto 
and  Harry  Kodinsky,  Pittsburgh,  are 
replacing  former  international  rep- 
resentatives William  Koster  who  is 
now  Variety's  heart  chairman,  and 
Ralph  Pries  who  is  now  international 
dough  guy. 

Jack  Fitzgibbons,  chief  Barker  of 
die  Toronto  tent  and  general  chair- 
man of  Variety's  1960  annual  con- 
vention, will  supervise  Region  One, 
embracing  tents  in  Boston,  Buffalo, 
New  York,  Albany  and  Toronto.  Mor- 
ton Gerber's  Region  Two  will  include 
Charlotte,  Atlanta,  Miami,  Baltimore, 
Jacksonville  and  Washington.  Kodin- 
sky's  territory  will  include  Pittsburgh, 
Cleveland,  Philadelphia,  Cincinnati, 
Indiana  and  Dayton. 

Region  Four  headed  by  Podoloff 
consists  of  tents  in  Minneapolis,  Des 
Moines,  Detroit,  Grand  Rapids,  Chi- 
cago, Milwaukee  and  Omaha.  Robert 
Bostick  will  serve  as  laison  over  tents 
in  Region  Five,  which  includes  Mem- 
phis, New  Orleans,  Dallas,  Oklahoma 
City,  St.  Louis,  Houston  and  Mexico 
City.  Tents  in  Los  Angeles,  Seattle, 
San  Francisco  and  Las  Vegas  will  be 
supervised  by  Gene  Murphy. 

C.  J.  Latta,  former  chief  barker  of 
the  London  (England)  tent,  will  con- 
tinue as  international  European  rep- 
resentative. 


America  Corp.  (Path 
Earnings  Rise  Sharpli 

America  Corp.  (formerly  ClL 
peake  Industries)  had  sales  of  $1. 
640,499  for  the  six  months  ended  8 
30,  1960,  compared  with  $13,7421 
for  the  first  half  of  1959,  Gordo*? 
Greenfield,  president,  reported  yett 
day. 

America  Corp.  is  the  parental 
Pathe  Laboratories,  Inc.,  which:! 
cently  announced  a  film  produc'n 
program  in  response  to  exhibitor  <.\. 
plaints  of  a  worsening  pro  & 
shortage. 

Net  income  for  the  period  is 
$673,711  equal,  after  preferred  >£, 
dends,  to  16  cents  a  share  on  3,]M 
229  outstanding  common  sh:B 
Since  the  company  had  a  tax-loss 
ryforward  of  $2,000,000  in  l\ 
there  was  no  tax  provision  in  | 
year's  first  half. 

This  compared  wih  a  loss  of  $5i 
843  in  the  first  six  months  of 
before  a  tax  credit  of  $193,000  > 
duced  a  net  loss  of  $203,843. 

Pathecolor,  Inc.,  an  amateur  <tjr 
film  processing  company,  lost  $;j 
719  in  the  first  half  of  1959.  Its  aj 
were  disposed  of  last  August.  I 

America  Corp.  has  extendedts 
tenders  to  buy  up  to  10,000  share)! 
its  $4  preferred  stock  and  up  to  51 
shares  of  its  $6  preferred  stock  i 
Aug.  15.  The  prices  offered  are  m 
a  share  for  the  $4  preferred  and  15 
for  the  $6  preferred.  The  compan;:- 
cently  paid  all  arrearages  on  its  cul 
lative  preferred  stock. 


All-Day  Activities  He 
For  'Black'  Tomorro 

An  intensive  schedule  of  prerre 
activities  will  be  activated  all  daj))- 
morrow  at  the  RKO  Palace  Thee 
here  for  Universal's  "Portrait  ji 
Black."  With  the  opening  of  the  t 
office,  the  first  400  male  patrons  1 
receive  copies  of  the  Bantam  pa 
back  edition  of  the  novel  from  w'b 
the  film  was  adapted.  The  first 
females  will  receive  cameo  necldr- 

Between  lunch  time  and  the  el 
evening  hours,  the  Palace  lobby  11 
be  sketched  in  black-and-white  t 
prominent  artist.  Patrons  will  rem 
the  sketches.  A  fashion  show,  in  w 
models  will  pose  in  gowns  and  d« 
worn  by  Lana  Turner  in  the  pic)' 
will  be  held  in  the  lobby.  Sevil 
hundred  autographed  photograph1' 
John  Saxon  will  be  distributed  fre 
teenagers.  The  film  also  opens  .tor- 
row   at   the   Trans-Lux   85th  Stl 
Theatre  here. 


20th-Fox  Slates  Seve; 
For  Release  in  Augui 

Twentieth    Century-Fox    will  ,- 
lease  seven  major  films  during 
gust,  the  company  disclosed  ye; 
day.   "Sons   and   Lovers"  will  1 
its  local  premiere  on  Aug.  2,  ' 
will  be  followed  by  "The  Captsp 
Table,"  "One  Foot  in  Hell,"  "| 
the  Love  of  Mike,"  "Jesse  Jam 
"The  39  Steps  and  "The  Idiot." 


L.  88,  NO.  18 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JULY  27,  1960 


TEN  CENTS 


'termined 


N.  J.  Allied  Sees  Clearance  Problem 


Y.  Exhibitors  N©ar  Solution;  Stern  Is  Reelected 

o  War  on  Tax 
iscrimination 


No  Shortage 

Fox  to  Have 


Special  to  THE  DAILY 

KIAMESHA  LAKE,  N.  Y.,  July  26.-Historic  problems  of  clearance  and  C5  A  R  AlpQCPC 
availabilities  which  have  confronted  New  Jersey  theatres  for  many  years  v-'      11  C  1  C  Cl  o  C  o 

appear  to  be  on  the  way  to  solution,  delegates  to  the  annual  convention  of 
 Allied  Theatre  Owners  of  New  Jer- 


tv  to  Have  Film  Houses  in 
;y,  Federal  Relief  Bills 

[etropolitan  New  York  exhibitor 
,ers  revealed  yesterday  they  are 
■rving  closely  developments  in 
lection  with  current  moves  to 
linate  both  municipal  and  federal 
s  on  legitimate  theatre  tickets, 
ne  prominent  New  York  exhibitor, 
sly  identified  in  the  past  with  leg- 
ive  work  for  metropolitan  area 
.tie  owners,  said  that  in  the  event 
lite  action  occurs  on  removal  of 
legitimate  theatre  tax,  New  York 
tres  will  move  immediately  to 
I  e  certain  motion  picture  theatres 
( Continued  on  page  2 ) 

54  'Favored  Nations' 
wse  Dropped  by  UA 

From  THE  DAILY  Bureau 

[iOLLYWOOD,  July  26.  -  The 
iters  Guild  of  America  has  been 
i,rmed  by  Universal  -  Internation- 
hat  it  is  foregoing  its  "favored 
ons"   clause   to    adhere    to  the 
is  of  the  theatrical  film  contract 
Dtiated  with  WGA  on  Feb.  24,  it 
reported  today.  Under  this  spe- 
clause  U-I  could  have  changed 
igreement  and  accepted  the  con- 
t  signed  recently  by  the  other 
br  producing  companies. 
1-1  will  now  be  required  to  pay 
per  cent  of  gross  on  all  post- 
( Continued  on  page  6) 


f.  W.  Ezies  Executive 
Vice-President  of  UAA 

Erwin  H.  Ezzes  has  been  elected 
to  the  new  post  of  executive  vice- 
president  of  United  Artists  Associated, 
Inc.,  it  was 
announced  yes- 
terday by  Ar- 
thur B.  Krim, 
president  of 
UAA  and  of 
United  Artists 
Corp  oration, 
with  which 
UAA  is  affi- 
liated. Krim 
also  announced 
the  promotion 
of  Henry  J. 
Zittau  to  senior 
vice  -  president 

of  UAA.  Zittau  has  been  vice-presi- 
dent. 

Ezzes,  who  will  take  over  his  new 
(Continued  on  page  3) 

Funeral  Services  Held 
For  N.  J.  Blumberg 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  26.  -  An 
overflow  crowd  of  industry  mourners 
for  Nate  J.  Blumberg,  at  the  Valley 
Jewish  Community  Center,  paying 
last  tributes  at  services  today,  heard 
George  Jessel  deliver  the  eulogy  and 
Jimmy  Durante  sing  "September 
Song,"  favorite  tune  of  the  late  mo- 
( Continued  on  page  6 ) 


Erwin  H.  Ezzes 


sey  were  told  here  today  by  Edwin 
Rome,  Philadelphia  attorney  retained 
some  months  ago  to  make  a  study  of 
the  current  situation. 

Rome  met  with  distribution  repre- 
sentatives  in  New  York  today  and 
telephoned   his   report   to   the  con- 
( Continued  on  page  2 ) 

Exhibitor  Unity  Urged 
By  Va.  MPT  A  Board 

Special  to  THE  DAILY 

VIRGINIA  BEACH,  Va.,  July  26- 
The  board  of  directors  of  the  Virginia 
Motion  Picture  Theatre  Association, 
meeting  today  at  its  annual  conven- 
tion, adopted  three  resolutions. 

It  was  urged  that  all  national  or- 
ganizations in  the  industry  which  are 
composed  in  full  or  in  part  by  ex- 
(Continued  on  page  6) 

Referee  in  Bankruptcy 
Named  for  Perlmutter 

Special  to  THE  DAILY 
ALBANY,  N.Y.,  July  26.  -John  J. 
Ryan,  official  referee  in  bankruptcy, 
today  appointed  Albany  attorney  J. 
Michael  Hippick  as  trustee  for  Perl- 
mutter  Theatres— following  examina- 
tion by  a  lawyer  for  20th  Century- 
Fox  of  Julius  Perlmutter  as  to  his 
former  operation  of  houses  under 
that  name,  and  as  to  his  present  as- 
sociation with  Acme  Theatres,  Inc. 

A  June  bankruptcy  petition  filed 
by   Perlmutter,   on   behalf  of  Perl- 
(Continued  on  page  6) 


G  Board  Authorized  Record  Theatre-TV  Gross  Expected 

For  Patterson-Johansson  Nov.  1  Bout 


Strike  the  AFTRA 

From  THE  DAILY  Bureau 
i DLL Y WOOD,  July  26.   -  The 

i  en  Extras  Guild,  in  a  mail  refer- 
um,  has  voted  its  board  authority 
:all  a  strike  against  the  Alliance 
Television  Film  Producers  if  the 

<[rd  finds  this  action  necessary  "to 

It  tin   a   fair   collective  bargaining 

c  :ract." 


I VISION  TODAY— page  6 


A  huge  theatre  TV  audience  in  the 
third  heavyweight  championship  title 
Ingemar  Johansson,  which  will  be  held 
day  night,  Nov.  1. 

An  area  of  75  miles  around  New 
York  was  blacked  out  to  theatre  TV 
when  the  second  meeting  of  Patterson 
and  Johansson  was  staged  last  June 
20  in  the  Polo  Grounds.  Despite  that 
blackout,  theatre  TV  accounted  for 
more  than  $2,000,000  of  the  nearly 


New  York  area  is  predicted  for  the 
bout  between   Floyd  Patterson  and 
in  the  Los  Angeles  Coliseum  on  Tues- 

$3,000,000  income  from  ancillary 
rights  to  that  bout. 

TelePrompTer  held  the  closed  cir- 
cuit TV  rights  to  the  last  bout  and 
expects  to  bid  for  them  again  if  they 
are  put  up  by  Feature  Sports,  Inc., 
( Continued  on  page  6 ) 


Ready  for  '61 

Product  Assured:  IS  orris; 
To  Retain  Autonomy  Plan 

(Picture  on  Page  3) 

Twentieth  Century  -  Fox  again 
answered  exhibitor  complaints  of 
product  shortage  when  C.  Glenn  Nor- 
ris,  Fox  general  sales  manager,  an- 
nounced yesterday  the  company  in- 
tends to  release  50  pictures  next  year, 
same  number  as  in  1960  and  eight 
more  than  in  1959. 

It  was  the  second  time  within  a 
week  Norris  felt  obliged  to  deny  a 
basis  exists  for  such  complaints.  He 
further  stated  the  company's  studio 
deserves  special  praise  for  its  produc- 
tion success  this  year,  in  the  face  of 
strikes  which  brought  Hollywood  ac- 
tivities to  a  halt. 

During  the  informal  luncheon  meet- 
ing with  the  trade  press,  Norris  con- 
ceded that  rentals  for  Fox  pictures 
released  this  year,  compared  film-by- 
film  with  last  years'  total,  probably 
(Continued  on  page  3) 


Fox  Names  Ascarelli 
To  U.K.  Publicity  Post 

Giulio  Ascarelli  has  been  named 
coordinator   of   production  publicity 
for  20th  Century-Fox  in  Great  Brit- 
ain,   the  com- 
pany announc- 
ed yesterday. 

A  statement 
said  the  ap- 
pointment is  in 
keeping  with 
the  recently  ex- 
panded Er^ro- 
pean  produc- 
tion program  of 
the  film  com- 
pany, which 
will  promote  a 
number  of  ma- 
jor pictures 
produced  in  Great  Britain.  Ascarelli, 
who  will  work  in  liason  with  John 
Ware,  Fox  director  of  advertising 
and  publicity  for  activities  in  all  of 
(Continued  on  page  2) 


m 

Giulio  Ascarelli 


Motion  Picture  Daily 


Tuesday,  July  26,  18 


Einf  eld  to  Brief 


( Continued  from  page  1 ) 
pany's   regional  advertising-publicity 
managers  from  12  branches  represent- 
ing the  mid-West,  South  and  West- 
ern parts  of  the  country. 

Object  of  the  briefing  is  to  bring 
the  field  men  up  to  date  on  the  more 
than  $40  million  production  sched- 
ule underway  in  many  parts  of  the 
world.  Between  now  and  the  end  of 
the  year,  20th-Fox  will  put  a  record 
number  of  top-budget  films  before 
the  cameras  in  England,  Greece, 
Italy,  and  France  and  will  shoot  key 
scenes  for  several  productions  in  parts 
of  Africa. 

Regional  Heads  to  Attend 

The  meeting  will  be  attended  by 
Manny  Pearson  of  Cleveland,  Tom 
McGuire,  Detroit;  J.  E.  Watson,  Cin- 
cinnati and  Indianapolis;  Sal  Gordon, 
Chicago;  Louis  Orlove,  Milwaukee; 
Bob  Favaro,  Minneapolis,  Des  Moines 
and  Omaha;  Chick  Evans,  Kansas 
City;  Jerry  Berger,  St.  Louis;  Frank 
Jenkins,  Pete  Bayes  of  Denver,  Helen 
G.  Yorke  of  Salt  Lake  City,  and  War- 
ren Slee  of  Seattle  and  Portland.  The 
program  will  include  the  complete 
launching  plans  for  the  company's 
fourth  quarter  releases. 

Returns  on  Monday 

Einfeld  will  remain  in  Chicago 
over  the  weekend,  returning  to  New 
York  next  Monday. 

Jordan  Resigns 

(Continued  from  page  1) 
manager  of   Universal  International, 
now  in  Europe  conducting  a  series  of 
sales  meetings. 

Jordan's  resignation,  prompted  by 
his  desire  to  return  to  the  United 
States,  where  he  will  probably  enter 
into  a  business  of  his  own,  has  been 
accepted  with  regret,  as  his  services 
with  UI  ever  since  he  joined  the  com- 
pany in  1951  have  been  of  exemplary 
loyalty  and  most  valuable,  Aboaf  said. 

Wometco  Diversifies 

(Continued  from  page  1) 
of  44.5  per  cent  over  the  net  of 
$200,643  for  the  similar  period  of 
1959. 

The  report  to  the  stockholders  is- 
sued this  week  by  Mitchell  Wolf  son, 
president,  announces  further  diversi- 
fication in  the  amusement  field.  This 
month,  the  report  said,  Wometco 
will  open  "a  unique  type  of  inside 
funland  park  and  snack  bar.  Located 
in  the  new  Jefferson  Superstore  in 
Fort  Lauderdale,  the  park  will  in- 
clude a  30  horse  merry-go-round, 
buggy  rides,  bowling  games  and  rifle 
games. 

Wometco  Enterprises  will  own  a 
majority  of  the  stock  in  the  Jeff-Fun 
Corporation,  operator  of  the  amuse- 
ment center,  and  the  report  says,  "If 
the  Jeff-Fun  is  as  successful  as  we 
anticipate,  the  company  expects  to 
add  other  units  as  new  Jefferson 
superstores  are  built." 

The  report  points  out  that  Womet- 
co's  vending  division  is  now  the  larg- 
est automatic  vendor  in  Florida  with 


FEATURE  REVIEWS 


Cage  of  Evil 

UA-Zenith 

Hartford,  July  25 
Ron  Foster,  developing  into  quite 
an  action-element  starring  principal 
(he  may  be  remembered  from  the  re- 
cent UA  release,  "The  Music  Box 
Kid"),  top-lines  this  Robert  E.  Kent 
production,  directed  with  swift,  deci- 
sive strokes  by  Howard  L.  Cahn, 
working  from  an  Orville  H.  Hampton 
screenplay.  It  is  for  the  action  thea- 
tres or  for  the  companion  half  of  a 
double-bill  in  any  general  outlet. 

Police  detective  Foster  is  assigned 
to  track  down  Howard  McLeod,  be- 
lieved to  be  involved  in  a  huge  jewel 
heist  which  has  resulted  in  one  death. 
Foster,  getting  acquainted  with  Mc- 
Leod's  girl  friend,  Pat  Blair,  finds  ro- 
mantic interest  in  the  gangster's  moll. 

And  when  Foster's  passed  over  for 
promotion,  he  cold-bloodedly  con- 
spires with  the  coolly  calculating  Miss 
Blair  to  kill  McLeod,  take  over  the 
jewels  and  disappear.  The  decision 
spells  his  fatal  downfall;  an  elaborate 
plan  backfires  when  a  plumber  hap- 
pens to  recognize  Foster,  the  latter  is 
killed  by  border  police,  and  Miss 
Blair,  crestfallen,  is  taken  into  cus- 
tody. 

Running  time,  70  minutes.  Release, 
July,  1960. 

-A.M.W. 


Mile.  Bardot,  but  since  he's  a  reserved 
and  proud  individual,  and  also  has 
had  an  awkward  limp  since  childhood, 
fears  to  reveal  such  sentiment.  One 
gloomy  day,  he  pronounces  his  feel- 
ings, but  Mile.  Bardot,  already  swoon- 
ing over  brother  Cressoy's  handsome 
countenance,  rebuffs  him.  Cressoy 
plays  into  Nazi  counter-espionage 
unwittingly  by  providing  Mile.  Bar- 
dot  with  an  important  message  for 
the  Rome  underground.  Two-faced 
Albertazi,  it  develops  intriguingly,  is 
an  intelligence  agent  for  the  Nazis, 
but  his  dastardly  action  is  circum- 
vented by  a  fast-moving  Cressoy,  who 
escapes  from  entrapment  and  joins 
Mile.  Bardot  in  free  territory. 

Mario  Bonnard's  direction  is  at 
times  heavy-handed.  Debbi  Colli  was 
responsible  for  some  fine  photographic 
effects.  Jules  Doccar  wrote  the 
music. 

Running  time,  93  minutes.  Release, 
July,  1960. 

-A.M.W. 


Night  of  Love 

Howco  International-Hakim 
(French-Italian,  Dubbed  in  English) 

Hartford,  July  25 
This  Gaston  Hakim  presentation  of 
a  Hollywood  International  Picture, 
released  on  the  states-rights  banner  by 
Howco  International,  stars  Brigitte 
Bardot,  of  the  internationally-known 
alluring  figure,  in  a  melodrama  of 
World  War  II.  Dubbed  into  English, 
it  can  probably  play  any  given  num- 
ber of  conventional  situations,  over 
and  above  the  art  house  circuit. 

The  setting  is  German-occupied  ter- 
ritory towards  the  end  of  World  War 
II.  Brothers  George  Albertazi  and 
Pierre  Cressoy  are  divided  in  their  out- 
ward loyalties,  Albertazi  an  avid  fol- 
lower of  the  Nazi  line,  Cressoy  a 
fervent  patriot  and  underground  or- 
ganizer. 

Because  Cressoy  is  an  excellent 
pianist,  he  is  able  to  tour  extensively, 
the  while  bringing  much-needed 
esprit  de  corps  to  a  lagging  under- 
ground. Mile.  Bardot  is  cast  as  the 
niece  and  pupil  of  the  lieutenant  of 
the  Nazi  forces,  a  frequent  visitor  to 
the  Albertazi-Cressoy  home. 

Albertazi  has  romantic  intent  for 


the  acquisition  in  June  of  Walker 
Vending  Service  of  Duval  County, 
operators  of  in-plant  food  and  bev- 
erage vending  machines. 

In  addition  to  its  theatres  Womet- 
co also  owns  television  and  radio 
stations  and  a  Seaquarium,  in  Miami. 


Name  6  International 
Variety  Representatives 

Special  to  THE  DAILY 

PHILADELPHIA,  July  25.  -  Ap- 
pointment of  six  international  repre- 
sentatives each  of  whom  will  serve  as 
a  link  between  Variety  Clubs  Inter- 
national and  a  group  of  tents  in  an 
assigned  region,  was  announced  to- 
day by  chief  barker  Edward  Eman- 
uel. 

Morton  Gerber  of  Washington,  Joe 
Podoloff  of  Minneapolis,  Robert 
Bostick  of  Memphis  and  Gene  Murphy 
of  Las  Vegas  were  reappointed,  and 
John  J.  Fitzgibbons,  Jr.  of  Toronto 
and  Harry  Kodinsky,  Pittsburgh,  are 
replacing  former  international  rep- 
resentatives William  Koster  who  is 
now  Variety's  heart  chairman,  and 
Ralph  Pries  who  is  now  international 
dough  guy. 

Jack  Fitzgibbons,  chief  Barker  of 
the  Toronto  tent  and  general  chair- 
man of  Variety's  1960  annual  con- 
vention, will  supervise  Region  One, 
embracing  tents  in  Boston,  Buffalo, 
New  York,  Albany  and  Toronto.  Mor- 
ton Gerber's  Region  Two  will  include 
Charlotte,  Atlanta,  Miami,  Baltimore, 
Jacksonville  and  Washington.  Kodin- 
sky's  territory  will  include  Pittsburgh, 
Cleveland,  Philadelphia,  Cincinnati, 
Indiana  and  Dayton. 

Region  Four  headed  by  Podoloff 
consists  of  tents  in  Minneapolis,  Des 
Moines,  Detroit,  Grand  Rapids,  Chi- 
cago, Milwaukee  and  Omaha.  Robert 
Bostick  will  serve  as  laison  over  tents 
in  Region  Five,  which  includes  Mem- 
phis, New  Orleans,  Dallas,  Oklahoma 
City,  St.  Louis,  Houston  and  Mexico 
City.  Tents  in  Los  Angeles,  Seattle, 
San  Francisco  and  Las  Vegas  will  be 
supervised  by  Gene  Murphy. 

C.  J.  Latta,  former  chief  barker  of 
the  London  (England)  tent,  will  con- 
tinue as  international  European  rep- 
resentative. 


America  Corp.  (Pathe 
Earnings  Rise  Sharply 

America  Corp.  (formerly  Che! 
peake  Industries)  had  sales  of  $]| 
640,499  for  the  six  months  ended  ]{] 
30,  1960,  compared  with  $13,742,:| 
for  the  first  half  of  1959,  Gordon  j 
Greenfield,  president,  reported  yestj 
day. 

America  Corp.  is  the  parent 
Pathe  Laboratories,  Inc.,  which  j 
cently  announced  a  film  product 
program  in  response  to  exhibitor  cei 
plaints  of  a  worsening  prodj 
shortage. 

Net  income  for  the  period  1 ; 
$673,711  equal,  after  preferred  di 
dends,  to  16  cents  a  share  on  3,11'. 
229  outstanding  common  sha;, 
Since  the  company  had  a  tax-loss  (| 
ryforward  of  $2,000,000  in  W 
there  was  no  tax  provision  in  j 
year's  first  half. 

This  compared  wih  a  loss  of  $3<l 
843  in  the  first  six  months  of  11 
before  a  tax  credit  of  $193,000  jj 
duced  a  net  loss  of  $203,843. 

Pathecolor,  Inc.,  an  amateur  c:t 
film  processing  company,  lost  $2i| 
719  in  the  first  half  of  1959.  Its  asl 
were  disposed  of  last  August. 

America  Corp.  has  extended  s 
tenders  to  buy  up  to  10,000  share/if 
its  $4  preferred  stock  and  up  to  5  j& 
shares  of  its  $6  preferred  stock  il 
Aug.  15.  The  prices  offered  are  I 
a  share  for  the  $4  preferred  and  5 
for  the  $6  preferred.  The  company  :■ 
cently  paid  all  arrearages  on  its  cut* 
lative  preferred  stock. 


All-Day  Activities  Hei 
For  'Black'  Tomorro 

An  intensive  schedule  of  prente 
activities  will  be  activated  all  da$> 
morrow  at  the  RKO  Palace  There 
here  for  Universale  "Portrait  .in 
Black."  With  the  opening  of  the  I 
office,  the  first  400  male  patrons  I 
receive  copies  of  the  Bantam  pat- 
back  edition  of  the  novel  from  w'4 
the  film  was  adapted.  The  first  W 
females  will  receive  cameo  neckks. 

Between  lunch  time  and  the  tb 
evening  hours,  the  Palace  lobby  ill 
be  sketched  in  black-and-white  la 
prominent  artist.  Patrons  will  reeve 
the  sketches.  A  fashion  show,  in  will 
models  will  pose  in  gowns  and  dries 
worn  by  Lana  Turner  in  the  picl  e. 
will  be  held  in  the  lobby.  SeVal 
hundred  autographed  photograph  ol 
John  Saxon  will  be  distributed  frej 
teenagers.  The  film  also  opens  toil 
row  at  the  Trans-Lux  85th  S  1 
Theatre  here. 


20th-Fox  Slates  Seve 
For  Release  in  Augu 

Twentieth  Century-Fox  will  1 
lease  seven  major  films  during  j* 
gust,  the  company  disclosed  yejt 
day.  "Sons  and  Lovers"  will  .W 
its  local  premiere  on  Aug.  2,  w 
will  be  followed  by  "The  CapU 
Table,"  "One  Foot  in  Hell,"  1 
the  Love  of  Mike,"  "Jesse  Jam 
"The  39  Steps  and  "The  Idiot." 


L.  88,  NO.  18 


NEW  YORK,  U.S.A.,  WEDNESDAY,  JULY  27,  1960 


TEN  CENTS 


>termined 


N.  J.  Allied  Sees  Clearance  Problem  No  shortage 


.Y. Exhibitors  Near  Solution;  Stern  Is  Reelected       f  ox  to  Have 

b  War  on  Tax 
liscrimination 


bw  to  Have  Film  Houses  in 
ty,  Federal  Relief  Bills 

i/Ietropolitan  New  York  exhibitor 
Hers  revealed  yesterday  they  are 
'ierving  closely  developments  in 
inection  with  current  moves  to 
Linate  both  municipal  and  federal 
ps  on  legitimate  theatre  tickets. 
!)ne  prominent  New  York  exhibitor, 
feely  identified  in  the  past  with  leg- 
Jtive  work  for  metropolitan  area 
atre  owners,  said  that  in  the  event 
Ijinite  action  occurs  on  removal  of 
\  legitimate  theatre  tax,  New  York 
{atres  will  move  immediately  to 
ike  certain  motion  picture  theatres 
( Continued  on  page  2 ) 

OA  'Favored  Nations' 
louse  Dropped  by  U-I 

!        From  THE  DAILY  Bureau 

HOLLYWOOD,  July  26.  -  The 
liters  Guild  of  America  has  been 
iiormed  by  Universal  -  Internation- 
that  it  is  foregoing  its  "favored 
:ions"  clause  to  adhere  to  the 
jms  of  the  theatrical  film  contract 
[|2;otiated  with  WGA  on  Feb.  24,  it 
4s  reported  today.  Under  this  spe- 
ll clause  U-I  could  have  changed 
i  agreement  and  accepted  the  con- 
Ict  signed  recently  by  the  other 
Jijor  producing  companies. 
'  U-I  will  now  be  required  to  pay 
1o  per  cent  of  gross  on  all  post- 
( Continued  on  page  6) 

EG  Board  Authorized 
o  Strike  the  AFTRA 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  26.  -  The 
reen  Extras  Guild,  in  a  mail  refer- 
dum,  has  voted  its  board  authority 
call  a  strike  against  the  Alliance 
Television  Film  Producers  if  the 
ard  finds  this  action  necessary  "to 
tain  a  fair  collective  bargaining 
ntract." 


Special  to  THE  DAILY 

KIAMESHA  LAKE,  N.  Y.,  July  26.-Historic  problems  of  clearance  and 
availabilities  which  have  confronted  New  Jersey  theatres  for  many  years 
appear  to  be  on  the  way  to  solution,  delegates  to  the  annual  convention  of 
 Allied  Theatre  Owners  of  New  Jer- 
sey were  told  here  today  by  Edwin 
Rome,  Philadelphia  attorney  retained 
some  months  ago  to  make  a  study  of 
the   current  situation. 

Rome  met  with  distribution  repre- 
sentatives  in  New  York  today  and 
telephoned  his  report   to   the  con- 
( Continued  on  page  2 ) 


E.  H.  flies  Executive 
Vice-President  of  UAA 

Erwin  H.  Ezzes  has  been  elected 
to  the  new  post  of  executive  vice- 
president  of  United  Artists  Associated, 
Inc.,  it  was 
announced  yes- 
terday by  Ar- 
thur B.  Krim, 
president  of 
UAA  and  of 
United  Artists 
Corp  oration, 
with  which 
UAA  is  affi- 
liated. Krim 
also  announced 
the  promotion 
of  Henry  J. 
Zittau  to  senior 
vice  -  president 

of  UAA.  Zittau  has  been  vice-presi- 
dent. 

Ezzes,  who  will  take  over  his  new 
(Continued  on  page  3) 

Funeral  Services  Held 
For  N.  J.  Blumberg 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  26.  -  An 
overflow  crowd  of  industry  mourners 
for  Nate  J.  Blumberg,  at  the  Valley 
Jewish  Community  Center,  paying 
last  tributes  at  services  today,  heard 
George  Jessel  deliver  the  eulogy  and 
Jimmy  Durante  sing  "September 
Song,"  favorite  tune  of  the  late  mo- 
( Continued  on  page  6 ) 


Ei-win  H.  Ezzes 


Exhibitor  Unity  Urged 
By  Va.  MPT  A  Board 

Special  to  THE  DAILY 

VIRGINIA  BEACH,  Va.,  July  26- 
The  board  of  directors  of  the  Virginia 
Motion  Picture  Theatre  Association, 
meeting  today  at  its  annual  conven- 
tion, adopted  three  resolutions. 

It  was  urged  that  all  national  or- 
ganizations in  the  industry  which  are 
composed  in  full  or  in  part  by  ex- 
(Continued  on  page  6) 

Referee  in  Bankruptcy 
Named  for  Perlmutter 

Special  to  THE  DAILY 

ALBANY,  N.Y.,  July  26.  -John  J. 
Ryan,  official  referee  in  bankruptcy, 
today  appointed  Albany  attorney  J. 
Michael  Hippick  as  trustee  for  Perl- 
mutter  Theatres— following  examina- 
tion by  a  lawyer  for  20th  Century- 
Fox  of  Julius  Perlmutter  as  to  his 
former  operation  of  houses  under 
that  name,  and  as  to  his  present  as- 
sociation with  Acme  Theatres,  Inc. 

A  June  bankruptcy  petition  filed 
by  Perlmutter,  on  behalf  of  Perl- 
( Continued  on  page  6) 


Record  Theatre-TV  Gross  Expected 
For  Patterson-Johansson  Nov.  1  Bout 


■LEVISION  TODAY— page  6 


A  huge  theatre  TV  audience  in  the 
third  heavyweight  championship  title 
Ingemar  Johansson,  which  will  be  held 
day  night,  Nov.  1. 

An  area  of  75  miles  around  New 
York  was  blacked  out  to  theatre  TV 
when  the  second  meeting  of  Patterson 
and  Johansson  was  staged  last  June 
20  in  the  Polo  Grounds.  Despite  that 
blackout,  theatre  TV  accounted  for 
more  than  $2,000,000  of  the  nearly 


New  York  area  is  predicted  for  the 
bout  between   Floyd  Patterson  and 
in  the  Los  Angeles  Coliseum  on  Tues- 

$3,000,000  income  from  ancillary 
rights  to  that  bout. 

TelePrompTer  held  the  closed  cir- 
cuit TV  rights  to  the  last  bout  and 
expects  to  bid  for  them  again  if  they 
are  put  up  by  Feature  Sports,  Inc., 
(  Continued  on  page  6 ) 


50  Releases 
Ready  for  '61 

Product  Assured:  N orris; 
To  Retain  Autonomy  Plan 

(Picture  on  Page  3) 
Twentieth  Century  -  Fox  again 
answered  exhibitor  complaints  of 
product  shortage  when  C.  Glenn  Nor- 
ris,  Fox  general  sales  manager,  an- 
nounced yesterday  the  company  in- 
tends to  release  50  pictures  next  year, 
same  number  as  in  1960  and  eight 
more  than  in  1959. 

It  was  the  second  time  within  a 
week  Norris  felt  obliged  to  deny  a 
basis  exists  for  such  complaints.  He 
further  stated  the  company's  studio 
deserves  special  praise  for  its  produc- 
tion success  this  year,  in  the  face  of 
strikes  which  brought  Hollywood  ac- 
tivities to  a  halt. 

During  the  informal  luncheon  meet- 
ing with  the  trade  press,  Norris  con- 
ceded that  rentals  for  Fox  pictures 
released  this  year,  compared  film-by- 
film  with  last  years'  total,  probably 
(Continued  on  page  3) 


Fox  Names  Ascarelli 
To  U.K.  Publicity  Post 

Giulio  Ascarelli  has  been  named 
coordinator   of   production  publicity 
for  20th  Century-Fox  in  Great  Brit- 
ain,   the  com- 
pany announc- 
ed yesterday. 

A  statement 
said  the  ap- 
pointment is  in 
keeping  with 
the  recently  ex- 
panded Euro- 
pean produc- 
tion program  of 
the  film  com- 
pany, which 
will  promote  a 
number  of  ma- 
jor pictures 
produced  in  Great  Britain.  Ascarelli, 
who  will  work  in  liason  with  John 
Ware,  Fox  director  of  advertising 
and  publicity  for  activities  in  all  of 
(Continued  on  page  2) 


Giulio  Ascarelli 


Motion  Picture  Daily 


Wednesday,  July  27, 


PERSONAL 
MENTION 


MARTIN  DAVIS,  Paramount  na- 
tional advertising,  publicity  and 
exploitation  manager,  left  here  for 
London  by  plane  yesterday. 

• 

Morton  Nathanson,  United  Art- 
ists director  of  international  advertis- 
ing and  publicity,  has  returned  to 
New  York  following  eight  weeks  in 
Europe.  • 

Louis  Novins,  president  of  Tele- 
meter International,  has  arrived  in 
London  from  New  York  for  10  days 
of  conferences. 

• 

Charles  Karr,  booker  for  Martin 
Theatres,  Atlanta,  has  returned  there 
from  a  Florida  vacation. 

• 

Matt  Marcus,  branch  manager  for 
Warner  Brothers  in  Buffalo,  has  re- 
turned there  from  Oneida. 

• 

Branscome  James,  owner  of  the 
Royce  Theatre,  Rayston,  Ga.,  is  hos- 
pitalized at  Anderson,  S.  C. 

• 

Lillian  Wishnia,  secretary  to 
Rodney  Bush,  20th  Century-Fox  ex- 
ploitation manager,  has  announced 
her  engagement  to  Harold  Rand, 
Paramount   Pictures   publicity  man- 


J.  M.  Lakeman,  exhibitor  of  Haley- 
vil'le,  Ala.,  has  left  there  with  Mrs. 
Lakeman  for  a  vacation  in  Montana. 


Adler  Left  $4,000,000 

HOLLYWOOD,  July  26.  -  The 
late  Buddy  Adler's  will  filed  for 
probate  yesterday  at  Santa  Monica 
Superior  Court  names  his  widow, 
Anita  Louise  Adler,  and  two  chil- 
dren, Melanie,  12,  and  Anthony,  10, 
beneficiaries  of  an  estate  totaling  ap- 
proximately $4,000,000.  The  docu- 
ment listed  $1,900,000.  In  real  and 
personal  property,  plus  life  insurance 
and  deferred  payments  from  20th 
Century-Fox  studios,  where  he  was 
executive  producer. 


gems  of 
showmanship!... 


by  national 

screen  service" 


Exhibitors  Plan  Tax  Fight  paff  i„  Hollywood , 


( Continued  from  page  1 ' 


are  covered  by  any  measures  which 
may  be  proposed. 

"It  would  be  the  height  of  dis- 
crimination," the  theatre  executive 
stated,  "to  restrict  municipal  or  fed- 
eral tax  relief  to  legitimate  theatres 
and  exclude  the  motion  picture  thea- 
tres of  the  city.  It  would  be  inde- 
fensible, politically,  economically  and 
every  other  way,  to  extend  relief  to 
places  of  entertainment  which  charge 
$4  to  $10  admission  and  rule  out 
other  places  of  entertainment  which 
charge  $1.50  to  $2.00  and  which 
include  many  persons  of  limited 
means  in  their  patronage,  as  con- 
trasted with  the  legitimate  theatre's 
wealthy  and  expense-account  patron- 
age." 

"When  we  last  obtained  admission 
tax  relief  from  the  city,  we  assumed 
and,  in  fact,  were  told  that  it  was 
the  maximum  obtainable  under  exist- 
ing conditions.  We  acceded  to  sug- 
gestions that  we  defer  petitions  for 
total  elimination  of  the  tax  until  a 
later  day.   Surely,  then, 


tax  until 
if  the  city 


in  the  future  is  prepared  to  elim- 
inate the  legitimate  theatre  ticket 
tax,  the  time  will  have  arrived  for  it 
to  extend  the  same  treatment  to  the 
motion  picture  theatres  of  the  city. 

"We  believe  the  same  reasoning 
applies  to  the  remaining  federal  tax 
on  admissions,"  he  concluded. 

A  study  of  the  possibilities  of  elim- 
inating the  city's  five  per  cent  ticket 
tax  was  promised  legitimate  theatre 
organizations  by  Mayor  Wagner  dur- 
ing peace  talks  in  which  he  partic- 
ipated on  the  Actors  Equity  strike. 
Subsequently,  Senator  Jacob  Javits 
and  Rep.  John  V.  Lindsey  of  Man- 
hattan said  they  would  introduce  bills 
in  Congress  next  January  to  eliminate 
the  remaining  10  per  cent  federal  tax 
on  admissions  over  $1.  Neither  made 
it  clear  whether  they  intended  to  in- 
clude motion  picture  theatres  specifi- 
cally in  their  bills,  since  both  iden- 
tified them  as  relief  measures  de- 
signed primarily  to  help  the  legiti- 
mate theatre  solve  its  current  econo- 
mic problems. 


Jersey  Allied 

( Continued  from  page  1 ) 
vention  here.   Another  meeting  has 
been  scheduled  for  Aug.  8,  at  which 
specific  action  is  expected. 

In  the  meantime,  Jersey  Allied  of- 
ficials said  that  they  are  not  in  a 
position  to  disclose  details  of  the  dis- 
tributors' proposals,  but  added  that 
if  such  proposals  materialize  "they 
will  give  us  one-quarter,  or  one-third, 
of  what  we  want."  They  said  they 
consider  this  a  good  start  and  are 
confident  major  problems  of  long 
standing  are  on  the  way  to  a  solution. 

The  convention  persuaded  Sidney 
Stern  to  continue  as  president  of 
Jersey  Allied  for  another  year, 
against  his  wishes. 

John  Harwin  was  elected  vice- 
president  for  Southern  New  Jersey, 
succeeding  Herbert  Lubin.  Other  of- 
ficers were  reelected.  They  are,  in 
addition  to  Stern:  Richard  Turtle- 
taub,  secretary;  Howard  Herman, 
vice-president  for  Northern  New  Jer- 
sey; Louis  Martin,  treasurer,  and 
Irving  Dollinger,  chairman  of  the 
board  and  national  delegate. 

A  resolution  strongly  favoring  the 
American  Congress  of  Exhibitors  and 
its  program,  in  particular  backing 
ACE's  film  production  project,  was 
approved  by  the  meeting. 

A  resolution  also  called  upon  ACE 
to  urge  production  -  distribution  pres- 
idents to  meet  again  with  the  ACE 
executive  committee  on  current  and 
continuing  problems  affecting  the 
three  branches  of  the  industry.  No 
meeting  of  company  presidents  has 
been  held  with  ACE  this  year. 

Resolutions  on  the  eligibility  of  for- 


U.S.  Films  Made  Up  Half 
Of  Finland's  '59  Supply 

From  THE  DAILY  Bureau 

WASHINGTON,  July  26.-Chief 
supplier  of  feature  films  to  Finland 
during  1959  was  the  United  States. 
Of  the  531  reviewed  by  the  National 
Film  Censor,  225  came  from  the  U.S., 
according  to  Nathan  D.  Golden,  mo- 
tion picture  chief  of  the  Department 
of  Commerce.  In  1958,  494  features 
were  reviewed  by  the  Finnish  censor 
agency  with  220  of  them  of  U.S. 
origin. 

Imports  of  Western  European  films 
and  the  number  of  Finnish  produc- 
tions increased  last  year,  but  there 
were  fewer  films  imported  from  the 
USSR. 

In  1959,  46  feature  films  came 
from  the  United  Kingdom;  65  from 
France;  41  -from  Sweden;  25  from 
Finland;  20  from  the  USSR;  48  from 
West  Germany;  13  from  Italy;  12 
from  Austria;  and  36  from  other 
countries. 

eign  and  domestic  pictures,  and  on 
the  sponsorship  of  the  Academy 
Awards  telecast— recently  relinquished 
by  the  Motion  Picture  Association  of 
America— and  condemning  the  sale  of 
post-1948  film  libraries  to  television 
were  authorized  and  are  in  the  proc- 
ess of  being  drafted. 

Jersey  Allied's  stand  on  the  increas- 
ing instances  of  pictures  opened  on  a 
hard-ticket  policy,  and  other  trade 
practice  problems  of  concern  to  all  of 
exhibition,  are  being  referred  by  this 
convention  to  either  Allied's  national 
convention  this  fall  or  to  the  national 
board  meeting  to  be  held  in  Chicago 
next  month. 


ft 


Launch  New  Product! 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  26.-Wir 
up  a  six  month's  tour  of  the  worlu 
Daff,  former  executive  vice-pres: 
of  Universal-International,  is  hei 
take  over  production  reins  for  I 
Young  and  Associates  on  the  f| 
coming  picture,  "Amritsar,"  baset 
the  life  of  the  late  Mahatma  Ga 

During  his  tour,  Daff  visited 
ernment  officials  in  India  and 
ferred  on  plans  for  the  feature, 
will  spend  a  week  here  before  re 
ing  to  New  York,  meeting  with  YB 
and  artists  representatives  to  difl 
casting  and  production  schedule* 

Filming  of  "Amritsar"  is  slate  | 
start  early  next  winter,  with  loci 
shooting  in  India  and  interiors  tj 
shot  in  London. 


Fox  Names  Ascarelli 

( Continued  from  page  1 )  g 
Great  Britain,  will  coordinate! 
phases  of  the  pre-production  andl 
duction  publicity  eminating  j 
there.  He  rejoins  Fox,  having  stj 
as  the  company's  director  of  ail 
tising  and  publicity  for  contirJ 
Europe  from  1946  until  May,  J 
when  he  assumed  the  same  po;J 
for  United  Artists. 

Ascarelli  will  fly  to  Rome  vJ 
the  next  two  weeks  to  begin  hisl 
job. 


Postpone  Drive-in 

HARTFORD,  July  26.  -  s| 
Perakos,  president  of  Conneil 
Drive-in  Theatres  Assn.,  today  1 
poned  a  scheduled  luncheon  mel 
to  Wednesday  at  the  Colonial  Hi 
Hamden.  The  approaching  camj| 
against  the  Hartford  Zenith-I 
General  pay-TV  plan  on  WHCF 
is  among  the  topics  to  be  discvi 

JET  TO  BRITAIN 

aboard  BOAC's  daily 

MONARCH 
ROLLS  ROYCE 
INTERCONTINENTJ 
707 

(fastest  of  all  big  jets) 
with  'Golden  Service 


reservations  through  your  Travel  Agi  > 
BRITISH  OVERSEAS  AIRWAYS  CORPOR 

Jet  and/or  jet-prop  flights  from  e 
York,  Boston,  Chicago,  Detroit,  Hon<iu 
San  Francisco,  Montreal,  Toronto,  i 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  M 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pmky  Herman,  Eastern  Editor.  Hollywood  B  fa 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureii 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Jpj 
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Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a]« 
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Inesday,  July  27,  1960 


Motion  Picture  Daily 


3 


nfluence  of  Stevens 
raised  by  Sandburg 

By  SAMUEL  D.  BERNS 
(OLLYWOOD,  July  26. -George 
ens'  creative  genius  was  the  im- 
ant  factor  that  drew  Carl  Sand- 
;  to  Hollywood  for  his  first  de- 
ve  work  for  the  screen,  the 
genarian  poet,  author  and  his- 
n,  told  members  of  the  press  at 
20th  Century-Fox  studios  in  his 

interview  regarding  production 
The  Greatest  Story  Ever  Told." 
oducer-director   Stevens   said  it 

"a  great  joy  and  stimulation  to 
/orking  with  Sandburg,"  who  will 
We  credit  as  his  creative  asso- 
:;  and  that  they  are  currently 
cing  on  an  enormous  amount  of 
trch  and  examination  of  Amer- 
:o  evolve  a  story  line, 
[evens  announced  Ivan  Moffitt  as 

writer   of  the   screenplay;  and 

Sandburg  would  be  working 
;ly  with  Moffitt  on  the  script,  in 
tion  to  his  contributions  regard- 
all  other  aspects  of  the  produc- 

including  influence  on  the  mu- 
oore. 

ie  film  which  will  embrace  the 
e  life  of  Jesus  is  expected  to 
early  in  1961  and  will  be  made 
s  entirety  in  this  country. 

H.  Ezzes  Named 

!   (Continued  from  page  1) 

at  once,  comes  to  UAA  from 
vision  Industries,  Inc.,  of  which 
vas  vice-president  and  director. 
ield  the  same  post,  as  well  as  that 
iles  chief,  with  Television  Indus- 
subsidiary,  C  &  C  Films,  Inc. 
latter  was  the  original  distribu- 
:o  TV  of  the  RKO  feature  li- 

7. 

his  new  post  with  UAA  Ezzes 
be  in  charge  of  distribution  to 
}f  a  library  of  feature  films  and 
ions  which  includes  the  United 
ts  post-'48  features  already  in 
se,  plus  a  new  package  soon  to 
renounced,  and  the  Warner  Bios. 
RKO  libraries. 
.  '.zes  has  held  a  series  of  top  ex- 
!  ve  positions  in  the  motion  pic- 
(and  television  industries.  In  1952 
joined  Flamingo  Films  as  vice- 
ildent  in  charge  of  sales.  This 
nization  later  became  Motion 
ires  for  Television,  Inc.  Before 
lag  C  &  C  Films  in  1956,  he 
lid  for  a  year  as  vice-president 
karge  of  sales  of  Guild  Films, 
jttau's  promotion  to  senior  vice- 
ident  follows  eleven  years  of 
[be  with  UAA  and  its  predecessor 
laany,  Associated  Artists  Produc- 
«■'.  He  has  had  25  years  of  top- 
J  banking  and  business  experi- 
i  in  Europe  and  the  U.S.  During 
^  European  career,  Mr.  Zittau 
if  d  as  associate  managing  director 
he  Bohemian  Union  Bank  in 
jue,  and  as  managing  director  of 
|  Czechoslovak   Bank   Verein  in 

9  II. 

iim  also  announced  the  resigna- 
Jifrom  UAA  of  Robert  Rich,  vice- 
<  dent  in  charge  of  sales,  and  Don 
i;  ber,  national  and  station  sales 
s'iger. 


PEOPLE 


Glenn  Norris,  20th-Fox  general  sales  manager,  and  Martin  Moscowitz,  as- 
sistant general  sales  manager,  at  the  trade  press  luncheon  yesterday. 

Fox  to  Have  50  Ready  for  '61 

( Continued  from  page  1 ) 


would  fall  slightly  behind  the  1959 
figures.  He  added,  however,  that  total 
gross  this  year  is  ahead  of  the  1959 
figure,  simply  because  the  companv 
has  released  more  films  to  date. 

In  answer  to  a  question,  Norris 
admitted  that  Fox  still  has  not  come 
up  with  the  "blockbuster"  picture  it 
feels  it  needs  before  the  year  ends. 
But  "Let's  Make  Love,"  the  Marilyn 
Monroe-Yves  Montand  film  scheduled 
for  release  on  Aug.  26,  should  become 
that  elusive  top  grosser,  the  executive 
said. 

Praises  'Terrace' 

In  the  meantime,  he  said,  Fox  must 
look  to  "From  the  Terrace,"  now 
playing  in  a  dozen  situations,  for 
many  of  its  dollars.  "Terrace"  pres- 
ently is  running  almost  as  successfully 
as  "Peyton  Place." 

Fox,  through  Norris,  feels  that 
"Can-Can"  is  money  in  the  bank. 
That  picture  is  expected  to  reach 
$6,000,000  in  domestic  film  rentals  by 
Jan.  1.  In  51  houses  equipped  with 
70mm  now,  "Can-Can"  will  be  in  20 
or  30  more  by  the  end  of  the  year. 

Norris  said  the  company  does  not 
plan  to  release  "Can-Can"  to  35mm 
theatres  before  next  year. 

Three  more  Todd-AO  pictures  are 
on  Fox's  list.  First  will  be  "Cleopatra," 
next  the  new  production  of  "State 
Fair,"  then  George  Stevens'  "The 
Greatest  Story  Ever  Told,"  which  be- 
gan preliminary  work  a  year  ago. 

'Ruth'  Widely  Popular 

Norris  said  the  Samuel  G.  Engel 
production,  "The  Story  of  Ruth,"  is 
following  a  pattern  established  several 
years  ago  by  another  picture  with  a 
religious  theme,  "A  Man  Called 
Peter,"  which  grossed  $4,500,000. 
"Ruth,"  too,  is  provoking  most  of  its 
interest  in  smaller  towns  and  cities, 
according  to  Norris,  and  there  is  no 
anxiety  about  the  picture's  making 
money. 

In  answer  to  another  question,  Nor- 
ris said  he  agreed  with  a  plan  ad- 
vanced by  Ben  Marcus,  Wisconsin 
circuit  exhibitor,  who  favors  reduction 
of  availability  time  from  28  days  be- 
tween first  and  subsequent  runs  for 
most  pictures.  "Of  course  it  wouldn't 
work  100  per  cent  of  the  time,"  Norris 
added. 

He  elaborated  on  Fox's  policy  of 


branch  office  "autonomy,"  which  has 
been  in  effect  for  18  months,  and 
successfully  so. 

"The  branch  manager  has  been  his 
own  boss,  making  his  own  decisions. 
The  exhibitor  knows  he's  dealing  with 
someone  who  has  authority  to  make 
deals,"  Norris  said. 

He  called  his  three-man  personal 
representative  teams  which  visits  all 
branches  in  the  U.S.  and  Canada 
"cheer  leaders,"  and  said  he  would 
try  to  alternate  these  teams.  One  team 
reported  to  the  home  office  here  last 
week  after  it  had  completed  a  three- 
week  trip  to  38  branches. 

"Autonomy  has  speeded  up  business 
and  made  better  use  of  individual 
branch  staffs.  Any  kind  of  formal 
executive  supervision,  developed  in 
layers,  has  a  tendency  to  become  too 
rigid,"  he  said,  in  support  of 
"autonomy." 

Emphasizes  'Personal  Touch' 

Norris  said  Fox  still  finds  it  more 
economical  to  handle  shipping,  in- 
spection and  the  like  through  its  own 
branch  offices,  rather  than  pooling  the 
"back  office"  work  as  was  tried  in 
New  Haven.  Fox's  policy  also  lends 
itself  to  the  personal  touch,  he  said. 

Norris  was  accompanied  to  the  lun- 
cheon by  Martin  Moscowitz,  assistant 
general  sales  manager. 

Bogarde  Honored  Here 
For  'Song  Without  End' 

Dirk  Bogarde,  who  portrays  Franz 
Liszt  in  William  Goetz's  "Song  With- 
out End,"  was  honored  yesterday  at 
a  cocktail  reception  sponsored  by  Co- 
lumbia Pictures  at  the  Mon  Plaisir 
here. 

Representatives  of  all  press  media 
were  on  hand  to  welcome  one  of 
Great  Britain's  leading  stars,  who 
makes  his  American  film  debut  in  the 
CinemaScope  and  color  production.  It 
is  the  next  attraction  at  the  Radio 
City  Music  Hall. 

'ZJ9  Duo  Here  Today 

The  new  twin  bill  from  Universal- 
International,  "The  Brides  of  Dra- 
cula"  and  "The  Leech  Woman,"  will 
have  its  local  premiere  at  Loew's 
Metropolitan  Theatre  here  today. 


Frank  Murphy,  Loew's  Theatres 
division  manager,  has  been  named 
Northern  Ohio  exhibitor  chairman  for 
the  Will  Rogers  Memorial  Fund  drive. 
Ray  Schmertz,  20th  Century-Fox 
branch  manager  in  Cleveland,  is  dis- 
tributor chairman. 

□ 

George  Caron  has  been  named 
manager  of  the  Waterford  (Conn.) 
Drive-in  Theatre,  succeeding  Regi- 
nald Pelletier,  resigned. 

□ 

Ralph  Ripps,  new  M-G-M  branch 
manager  in  Albany,  N.  Y.,  has  been 
added  to  the  committee  arranging  a 
farewell  dinner  at  the  Sheraton-Ten 
Eyck  Hotel,  Albany,  on  Aug.  15,  for 
his  predecessor,  Edward  R.  Susse, 
now  in  charge  of  the  Detroit  ex- 
change. 

□ 

Abe  Levitow,  producer  and  direc- 
tor for  the  past  20  years,  has  been 
appointed  associate  producer  and 
supervising  director  for  UPA  Pictures, 
Inc.,  Chicago,  producers  of  both, 
theatrical  and  television  films. 

Norma  Production  Unit 
Starts  Greek  Filming 

Special  to  THE  DAILY 

HARTFORD,  July  26.  -  Producer 
James  Paris  and  writer  -  director 
George  Tzavellas  have  started  filming 
in  Greece  of  Norma  Film  Productions' 
initial  project,  a  Tzavellas  adaptation 
of  the  Greek  classic,  "Antigone," 
with  an  all-Greek  cast. 

Sperie  Perakos,  executive  producer 
of  Norma  Film  Productions,  Inc.,  and 
general  manager  of  Perakos  Theatre 
Associates,  independent  Connecticut 
circuit,  anticipates  a  late  fall  Ameri- 
can premiere  of  "Antigone"  at  the 
Perakos  deluxe  Elm  Theatre,  West 
Hartford. 

In  all,  seven  motion  pictures  are  to 
be  backed  by  Norma,  the  financing 
provided  by  the  Sperie  Perakos  fam- 
ily, and  U.S.  distribution  handled 
through  Perakos  Theatre  Associates. 

'Pepe'  Talks  Begin 
Today  in  Hollywood 

Special  to  THE  DAILY 

HOLLYWOOD,  July  26.-Colum- 
bia  Pictures  begins  its  two-day  "sum- 
mit meeting"  of  top  company  execu- 
tives here  tomorrow  with  the  first 
screening  of  "Pepe,"  the  multi-million 
dollar  George  Sidney  International- 
Posa  Films  Internacional  production. 
Global  sales  and  promotional  policy 
for  the  CinemaScope  and  color  pro- 
duction will  be  planned. 

Columbia  president  A.  Schneider 
and  Samuel  J.  Briskin,  vice-president 
in  charge  of  West  Coast  activities, 
will  attend  the  meeting.  Cantinflas, 
star  of  "Pepe,"  and  Jacques  Gelman, 
the  film's  associate  producer,  also  will 
be  on  hand. 


SCARLET  LIPS 
SCARLET  DRESS 

A  WOMAN  WHO 
MIGHT  BELONG 
TO  ANY  MAN . . . 


but  now  she 
alone  held  the 
secret  to  a 
city's  hope  and 
a  people's  faith 
. . .  and  the  only 
price  she  asked 
was  LOVE! 


Co-Starring 


Presents 


WA  GARDNER  DIRK  B06ARDE 


with 


and  with 

ENRI 


Directed  From  His  Screen  Play  by 


Produced  by 

FREDO  L( 


6 


Jeleoision  Jo  da  y 


Motion  Picture  Daily 


Wednesday,  July  27,  g 
i 


"°T  ™  TV  CIRCUIT 

 with  PINKY  HERMAN  

SKIPPY  HOMEIER  will  be  seen  as  the  star  of  a  new  NBColgate- 
Palmolive  full  hour  mystery  TV  series,  "Dan  Raven,"  which  will  be 
seen  Fri.  (7:30-8:30  P.M.)  .  .  .  The  newly-organized  C/Hear  Services 
firm,  headed  by  Granville  (Sascha)  Burland  will  create  radio  and  TV 
ideas  for  clients  and  will  also  produce  radio  and  TV  packages^  „  .  J. 
Fred  Coots,  whose  song  hits  include  "You  Go  to  My  Head,"  "Santa 
Glaus  Is  Comin  to  Town,"  "I  Still  Get  a  Thrill,"  "Love  Letters  in  the 
Sand"  among  others,  claims  his  latest  ballad,  "Music  to  My  Ears,"  cleffed 
with  Money  Davidson,  is  his  BEST.  .  .  .  Jazz  Great  Miles  Davis  signed 
by  producer  Franklin  Geltman  as  star  of  the  Aug.  21  Randall's  Island 
Jazz  Festival.  .  .  .  Bob  Collins  has  ankled  from  WOAI  and  Texans  down 
in  San  Antonio  can  listen  to  his  music  KAPErs  every  day.  .  .  .  Created 
and  produced  by  Bernard  Girard  and  filmed  at  the  Paramount  Studios 
in  Hollywood,  a  new  dramatic  series  dealing  with  the  exploits  and  ad- 
ventures of  a  financial  wizard  and  titled,  "Mr.  Garlund,"  will  CBStart 
Friday,  Oct.  7  (9:30-10  P.M.).  Series  will  introduce  a  new  personality, 
Charles  Quinlivan  and  will  be  co-sponsored  bv  Plymouth  and  L&M 
cigarets.  .  .  .  John  Raitt  is  wrestling  with  the  problem  of  trying  to  go  into 
rehearsal  for  the  coast  cast  of  "Destry  Rides  Again"  next  month  and 
star  in  several  "Bell  Telephone  Hour"  NBCasts.  Meanwhile  he's  starred 
in  "Carousel,"  which  for  the  next  three  weeks  is  doing  Warwick,  N  Y, 
Wallingford,  Connecticut  and  Framingham,  Mass.  .  .  .  Basil  Rathbone 
leaves  Aug.  10  for  Australia  where  he'll  be  seen  in  "Marriage  Go  Round." 
.  .  .  Hugh  Downs  and  Steve  Lawrence  co-starred  last  week-end  in  the 
Aquatennial  in  Minneapolis.  .  .  .  What's  producer  Jules  Levey  and  Art 
Ford  cooking  up?  They've  been  doing  a  lot  of  talking  (and  eating)  at  the 
Forum  the  last  few  weeks.  .  .  . 


WGA  Clause 


( Continued  from  page  1 ) 
1948  pictures  released  to  television, 
after  deducting  40  per  cent  for  dis- 
tribution. This  move  eliminates  any 
obligation  by  U-I  to  make  payments 
into  WGA's  pension,  health  and  wel- 
fare fund,  in  accordance  with  terms 
agreed  upon  by  member  companies 
of  the  Association  of  Motion  Picture 
Producers. 

In  passing  up  the  "favored  nations" 
opportunity,  U-I  will  further  be  ob- 
ligated to  pay  two  per  cent  on  any 
films  produced  for  theatrical  release 
which  will  go  on  pay-TV  three  or 
more  years  after  its  initial  release. 

The  U-I  agreement  will  remain  in 
force  for  five  years  as  against  the 
three-and-a-half  year  agreement  by 
AMPP  member  companies. 

Stirs  Speculation 

Speculation  on  the  decision  for 
the  move  to  avert  the  "clause,"  which 
would  have  required  payment  into 
WGA's  health,  welfare  and  pension 
fund,  is  based  on  the  possibility  that 
U-I  will  withhold  release  of  its  films 
to  TV  for  the  present. 

Theatre-TV  Bout 

(Continued  from  page  1) 
the  promoter  of  the  third  bout,  for 
competitive  bidding. 

United  Artists  held  the  film  rights 
and  is  expected  to  negotiate  for  them 
again.  The  film  produced  a  minimum 
of  $450,000. 


'Men'  to  Bow  in  Chicago 

Hall  Bartlett's  "All  the  Young 
Men,"  a  Columbia  Pictures  release, 
will  have  its  world  premiere  at  the 
Roosevelt  Theatre  in  Chicago  on 
Aug.  18.  The  film  is  scheduled  for 
National  release  in  September. 


Exhibitor  Unity 

( Continued  from  page  1 ) 
hi'bition    be    combined   to   be  more 
effective,   conserve  man  power  and 
operate  more  economically. 

A  committee  was  appointed  to 
meet  with  National  Screen  Service 
to  determine  the  policy  governing 
their  charges  for  trailers  when  Co- 
lumbia Pictures  starts  charging  for 
their  own  trailers. 

The  film  distributors  will  again  be 
advised  in  writing  of  the  increasing 
number  of  bad  prints  and  asked  to 
release  the  prints  to  civilian  theatres 
ahead  of  military  establishment  thea- 
tres where  prints  are  mutilated. 

Two  business  sessions  will  be  held 
on  Wednesday  and  Thursday  morn- 
ings. 

Walter  Reade  Keynoter 

Walter  Reade,  Ir.,  head  of  Walter 
Reade  Enterprises  and  former  presi- 
dent of  Theatre  Owners  of  America, 
will  deliver  the  keynote  address 
slated  here  tomorrow.  Reade's  mes- 
sage will  stress  that  today's  exhibitor 
is  in  a  "do-it-yourself"  era  and  will 
point  out  what  he  can  do  to  help  re- 
solve his  problem  of  product  supply 
and  other  difficulties. 

J.  K.  Crockett,  a  convention  chair- 
man, will  call  the  first  business  session 
to  order,  and  Roy  Richardson, 
V.M.P.T.A.  president,  will  make  the 
welcoming  address.  Other  speakers 
on  the  day's  program  include  C. 
Glenn  Norris,  20th  Century-Fox  gen- 
eral sales  manager,  and  Maurice 
Silverman  of  the  U.S.  Department  of 
Justice,  Washington. 

On  the  closing  day's  program, 
Thursday,  will  be  Emanuel  Frisch,  of 


Referee  in  Bankruptcy 

( Continued  from  page  1 ) 
mutter  Theatres,  listed  liabilities  of 
$209,300,  and  exempt  assets  of  $500. 

Film  distributing  companies  have 
unsecured  claims  totaling  about 
$15,600-20th-Fox  took  judgment  for 
approximately  $5,300.  Theatre,  thea- 
tre supply,  concession,  film  delivery 
and  advertising  concerns  hold  un- 
secured claims  for  $38,000. 

Fox,  Buena  Vista  and  the  estate  of 
William  E.  Benton  (Benton  Theatres, 
Saratoga)  were  the  film  companies 
formally  represented  by  lawyers  to- 
day. 

John  R.  Titus,  local  Fox  attorney, 
conducted  the  examination  of  Perl- 
mutter.  Titus  put  numerous  questions 
concerning  Perlmutter's  leased  opera- 
tions since  about  July,  1959. 

Current  general  manager  of  Perl- 
mutter  Foods— which  loaned  the  now- 
bankrupt  theatre  company  $23,000— 
at  $180  weekly,  Perlmutter  said  the 
lease  from  the  state  on  Capitol  Res- 
taurant, Albany,  has  more  than  three 
years  to  run.  Another  leased  opera- 
tion is  at  the  State  Bathing  Beach 
in  Lake  George  Village. 

Perlmutter's  wife  owns  the  family 
home  and  car,  according  to  his  testi- 
mony. 

In  adjourning  the  proceedings, 
without  date,  referee  Ryan  directed 
trustee  Hippick  to  file  a  $2,000  bond. 

Randforce  Theatres,  New  York,  rep- 
resenting the  American  Congress  of 
Exhibitors;  Mrs.  Margaret  Twyman, 
director  of  community  relations  for 
the  Motion  Picture  Ass'n.  of  America; 
Sumner  Redstone,  president  of  North- 
east Drive-in  Theatre  Corp.,  Boston. 


Small  and  Eells  Join 
In  TV  Production  Firil 

From,  THE  DAILY  Bureau  I 

HOLLYWOOD,  July  26.  -  jl 
ing  to  re-enter  the  worldwide  9 
vision  market  with  an  organiz;  n 
designed  to  embrace  all  phase-W 
production,  packaging  and  finanj 
of  filmed  video  shows,  Edward  S:J 
has  announced  formation  of  Tep 
sion  Artists  and  Producers  CorprJ 
which  he  will  serve  as  president. 

Associated  with  Small  in  fo  I 
tion  of  TAPC  is  Bruce  Eells,  ex  k 
tive  vice-president  of  United  All 
Television,  Inc.,  who  has  resij-1 
that  post  to  direct  activities  ,i 
Small's  new  corporation  as  exectl 
vice-president. 

The  new  corporation  will  f 
its  headquarters  at  the  Samuel  G 
wyn  studios.  Small  will  make  a 
able  to  it  his  extensive  prodik 
facilities  and  personnel. 


Blumberg  Rites  Held  ' 

( Continued  from  page  1 ) 
tion  picture  executive.  Blumberg  m 
industry   pioneer,   died   at  his  I 
Nuys  home  on  Sunday  at  the  ag  it 
66,  following  a  long  illness. 

Honorary  pallbearers  at  the  serf 
here  today  included  Barney  11 
ban,  Sir  Edward  Baron,  Dr.  Ho'I] 
Behrman,  Maurice  Bergman,  Jol 
Berne,  Jesse  Black,  George  li 
Joseph  Borkin,  Steve  Broidy,  l  a 
Chasen,  Carl  Cohn,  John  Cole:  lj 
Rev.  Fr.  John  Connolly,  E.  P.  Cil 
Preston  Davie,  William  Dozier,  1 
Depinet,  Walt  Disney,  Jimmy  !a 
ante,  Jack  Entratter,  S.  H.  Fala 
Douglas  Fairbanks,  Jr.,  Max  Fel 
man,  Abe  Fink,  Harold  Fitzgel 
Frank  Folsom,  Albert  Garthwl 
William  German,  Joseph  Gersher  V 
Norman  Gluck,  Leon  Goldberg,  g 
William  Goldbring,  Leonard  Goll 
son,  Cary  Grant,  Dr.  Reuben  G)| 
Abel  Green,  Alfred  Hitchcock,! 
Horwits,  Ross  Hunter,  Eric  John! 
Charles  Kandel,  Ben  Katz,  Sta 
Kramer. 

Also  Dr.  Barney  Kully,  Abe  II 
fogel,    Lew    Levey,    Isador  Lu 
Charles  MacDonald,  Fredric  Ma 
Arthur  Mayer,  Robert  Nathan,  i 
Nathanson,  Jack  Oakie,  John  O'C 
nor,  Alf  Perry,  Harry  Pilcer,  Tho 
Pryor,    Lord   Rank,    Simon  Rifk 
Budd  Rogers,  James  Ruman,  A<k 
Schimel,     Nat  Schmulowitz, 
Schneider,    Joseph  Schoenfeld, 
Schwartz,    William     Scully,  Si 
Semenenko,  Spyros  P.  Skouras,  J 
Snyder,   John   Spires,    Ed.  Sulli' 
William   Taylor,    Robert  Ungerl 
Donald  Viens,  Richard  Walsh,  ■ 
L.  Warner,  Laurence  Waterman 
Edwin  L.  Weisl. 


Bronston  Signs  Hesto 

Producer  Samuel  Bronston  I 
signed  Academy  Award  wiiv'' 
Charlton  Heston  to  play  the  title 
in  his  forthcoming  film,  "El  Ql 
Bronston  returned  here  from  Mat1 
to  complete  contract  arrangem<> 
with  Heston,  who  had  the  title  torn 
MGM's  "Ben-Hur." 


MOTION  PICTURE 

DAILY 


NO.  19 


NEW  YORK,  U.S.A.,  THURSDAY,  JULY  28,  1960 


TEN  CENTS 


i  Sides  Active        Says  Nets  Still  Oppose  Pay-TV;  Urges  At  Va.  Meet 

)laj  Likely  Open  Hearing  on  Hartford  Bid  Walter  Reade 


FCC  Ruling 
l  Pay- Video 

tevision  Edict  Could 
deferred  18  Months 

By  E.  H.  KAHN 

>HINGTON,  July  27.  -  The 
r  or  against  pay-television  may 
sring  a  month-long  limbo.  If 
:deral  Communications  Corn- 
fails  to  take  action  this  week 
tford  Phonevision's  application 
!iree-year  test  of  pay-TV,  then 
ision  will  go  over  for  at  least 

r 

customary  for  FCC  to  suspend 
operations  during  August  so 
ications  can  be  taken.  One 
sioner  usually  remains  in 
gton  at  all  times  to  take  care 
nt  business. 

lings  stand,  FCC  has  been  hit 
h  sides  in  the  pay-TV  con- 
(Continued  on  page  4) 


-Fox  Names  Awan 
ritation  Manager 

n  Awan  has  been  named  ex- 
in  manager  for  20th  Century- 
m  Corp.,  it  was  announced 
y e  s  t  erday 
by  exploitation 
director  Rod- 
ney Bush. 

Awan  has 
been  with  20th 
for  the  last  six 
years  in  a  vari- 
ety of  capaci- 
ties, including 
assignments  as 
the  company's 
regional  adver- 
vertising  -  pub- 
licity manager 
in  the  Cleve- 
etroit,  Cincinnati  and  New 
ty  areas.  He  will  begin  his 
nnmediately. 

new  position,  Awan  will  co- 
the  national  and  local-level 
Continued  on  page  3) 


S/ON  TODAY— page  4 


n  Awan 


Published  reports  that  the  major  television  networks  have  changed  their     rr\  1    •!  •* 

stand  and  now  look  with  favor  on  pay-TV  were  attacked  today  by  Philip  F.        [  O    HiXTTT  HI  TOT'S  * 

Harling,  chairman  of  the  Joint  Committee  Against  Pay-TV,  as  completely 
unfounded  and  untrue.   


Harling  said  that  after  publication 
of  articles  from  Washington,  D.  C, 
stating  that  the  television  networks 
were  abandoning  their  opposition 
to  pay-TV,  he  personally  checked 
each  network  and  obtained  flat  de- 
nials of  the  report. 

He  said  that  each  network  stood 
by  its  recorded  statements  at  hearings 
before  the  FCC  and  Congressional 
committees  that  it  was  opposed  to 
broadcast  pay-TV  as  being  contrary 
( Continued  on  page  4 ) 


Loew's  Theatres  Eyes 
Second  N.  Y.  Hotel 

Loew's  Theatres  is  negotiating  for 
a  second  site  for  a  Manhattan  hotel 
and  hopes  to  have  an  announcement 
in  about  two  weeks,  Lawrence  Tisch, 
chairman  of  the  finance  committee, 
has  confirmed.  Loew's  Theatres'  ini- 
tial Manhattan  hotel  is  under  con- 
struction on  the  site  of  its  former 
(Continued  on  page  2) 


Erlanger  to  Far  East 
On  Film  Remittances 

Herbert  J.  Erlanger,  assistant  sec- 
retary and  assistant  treasurer  of  Mo- 
tion Picture  Export  Ass'n.,  left  here 
yesterday  for  Jakarta,  Indonesia, 
where  he  will  engage  in  important 
negotiations  on  U.S.  film  remittances 
from  that  country. 

On  completing  that  assignment  Er- 
( Continued  on  page  4 ) 


Norris  Urges  All-Industry 
Fight  Against  Pay-TV 

Special  to  THE  DAILY 

VIBGINIA  BEACH,  Va.,  July  27.- 
A  call  to  all  branches  of  the  industry 
to  cooperate  in  opposition  to  pay  TV 
was  issued  by  C.  Glenn  Norris,  gen- 
eral sales  manager  of  20th  Century- 
Fox,  at  the  annual  convention  of  Vir- 
ginia Motion  Picture  Theatre  Assn. 
here  today. 

Norn's  also  gave  the  convention  a 
rundown  on  the  outlook  for  product 
from  all  companies  over  the  last  six 
months  of  the  year.  The  generally 
favorable  outlook  implied  that  ex- 
hibitor fears  a  product  shortage  may 
be  overstressed. 


Wanger  Named  to  Head 
Fox  Production  Abroad 

Walter  Wanger  has  been  named 
interim  head  of  20th  Century-Fox's 
European  production  by  Spyros  P. 
Skouras,  president,  the  home  office 
announced  yesterday. 

Wanger,  who  has  been  in  Europe 
as  producer  of  20th-Fox's  "Cleopa- 
tra," replaces  Robert  Goldstein,  who 
was  named  interim  head  of  20th-Fox 
production  in  Hollywood  following 
the  recent  death  of  Buddy  Adler.  Rou- 
ben  Mamoulian  will  direct  "Cleo- 
patra," which  stars  Elizabeth  Taylor. 

Skouras,  who  is  now  abroad,  is  ex- 
( Continued  on  page  4 ) 


NLRB  Orders  Elections  in  Hollywood  Studios 
To  Iron  Out  the  AFM-Musicians  Guild  Dispute 

From  THE  DAILY  Bureau 

WASHINGTON,  July  27.-The  National  Labor  Relations  Board  has  ordered 
an  election  to  determine  bargaining  representation  for  musicians  in  the  major 
Hollywood  studios.  The  election  must  be  held  within  30  days  the  Board  ruled. 

The  American  Federation  of  Musicians,  following  a  labor  dispute  in  1958, 
lost  its  bargaining  rights  in  the  major  studios  to  the  newly  formed  Musicians 
Guild. 

In  New  York  Herman  Kenin,  president  of  the  AFM,  expressed  "gratifica- 
tion" over  the  ruling  and  pointed  out  that  it  has  been  issued  over  the  objec- 
tions of  both  the  Musicians  Guild  and  the  industry. 


'Help  Yourself 

Says  'Invest  in  Production,' 
I nstead  of  Crying  'Shortage'' 

Special  to  THE  DAILY 

VIRGINIA  BEACH,  Va.,  July  27. 
—Exhibitors  at  the  annual  convention 
here  today  of  Virginia  Motion  Picture 
Theatre  Asso- 


ciation were 
urged  by  Wal- 
ter Reade,  Jr., 
president      o  f 
Walter  Reade, 
Inc.    and  for- 
mer president 
of  Theatre 
Owners         o  f 
America,       t  o 
avail  themsel- 
ves  of  today's 
opportunities  to 
solve  their  own 
problems. 
In  his  keynote  address  to  the  open- 
ing business  session  of  the  conven- 
tion, Reade,  who  also  is  president  of 
Motion  Picture   Investors,   Inc.,  the 
open  end  company  which  has  invested 
(Continued  on  page  3) 


i 

Walter  Reade,  Jr. 


Jersey  Allied  Approves 
Support  of  ACE  Project 

Special  to  THE  DAILY 

KIAMESHA  LAKE,  N.  Y.,  July 
27.— Delegates  to  the  annual  conven- 
tion of  Allied  Theatre  Owners  of 
New  Jersey  today  approved  a  resolu- 
tion calling  for  support  of  the  Amer- 
ican Congress  of  Exhibitors,  and  par- 
ticularly for  ACE's  film  production 
project.  The  action  was  taken  at  the 
( Continued  on  page  2 ) 


Bowling  'Down  Under' 
Real  Threat,  Says  Daff 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  27.  -  The 
threat  of  bowling  as  a  new  competi- 
tion to  theatres  in  Australia  has 
prompted  the  Hoyt  Theatres  circuit 
to  make  arrangements  with  Brunswick 
to  construct  alleys  as  an  adjunct  to 
(Continued  on  page  2) 


2  Motion  Picture  Daily  Thursday,  juiy  2s  |969 

 ,   . —  -u 


PERSONAL 
MENTION 

ARNOLD  M.  PICKER,  United  Art- 
ists vice-president  in  charge  of 
foreign   distribution,    will   return  to 
New  York  today  from  Europe. 
• 

James  Velde,  United  Artists  vice- 
president  in  charge  of  domestic  sales; 
Al  Fitter,  Western  division  manager, 
and  Arthur  Reiman,  Western  con- 
tract manager,  have  returned  to  New 
York  from  Omaha. 

Henry  Ginsherg  leaves  New  York 
today  for  several  weeks  stay  in  Eu- 
rope. 

• 

Lynn  Farnol,  of  Lynn  Farnol  As- 
sociates, will  leave  here  for  the  Coast 
tomorrow  and  will  go  to  Mexico  from 
there  for  a  week  before  returning  to 
New  York. 

• 

Ruth  Polloge,  Eastern  advertis- 
ing-publicity manager  for  American 
International  Pictures,  left  here  yes- 
terday for  Washington  and  Baltimore. 
• 

Mrs.  Herbert  T.  Schottenfeld 
gave  birth  yesterday  to  a  boy,  How- 
ard Lawrence,  at  North  Shore  Hos- 
pital, Manhasset,  L.  I.  Father  is  vice- 
president  and  counsel  of  United  Art- 
ists Associated. 

• 

Ben  Cohen,  circuit  owner  of  Nash- 
ville, has  returned  there  from  Atlanta. 
• 

Norm  Levinson,  general  manager 
and  advertising  director  of  Trans- 
Texas  Theatres,  Dallas,  has  returned 
there  with  Mrs.  Levinson  from  Hart- 
ford. 

Para.  Names  Rackin 
Supervisory  Head 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  27.  -  Martin 
Rackin  was  named  today  by  Para- 
mount studio  head  Jack  Karp  as  su- 
pervisory chief  of  all  theatrical  film 
production  for  the  studio.  Rackin  will 
assume  the  new  post  on  Aug.  15  and 
will  start  preparing  the  slate  of  fea- 
tures already  scheduled  for  produc- 
tion by  Paramount  as  well  as  prepar- 
ing its  future  product. 

Rackin,  who  recently  left  NBC 
after  dissolving  Mahin-Rackin  Pro- 
ductions, is  a  former  New  York  news- 
paper man  and  20-year  Hollywood 
veteran  writer.  In  1957,  he  left  War- 
ner Brothers,  where  he  functioned  as 
writer-producer.  As  a  partner  of 
Mahin-Rackin  Productions  he  wrote 
and  produced  "The  Horse  Soldiers." 


Loew  'sCircuit 


( Continued  from  page  1 ) 
Loew's  Lexington  Theatre,  Lexington 
Ave.  and  51st  St. 

Tisch  declined  to  divulge  particu- 
lars of  the  negotiations  now  under 
way  but  Webb  &  Knapp,  the  William 
Zeckendorf  real  estate  firm,  said  it 
has  sold  for  $5,000,000  cash  the  Sev- 
enth Ave.  blockfront  from  51st  to 
52nd  Streets,  now  used  as  a  parking 
lot,  but  would  not  disclose  the  pur- 
chaser. Should  Loew's  Theatres  ac- 
quire the  site  for  its  hotel,  it  would 
adjoin  Zeckendorf's  Taft  Hotel  on 
Seventh  Ave.,  now  being  enlarged  to 
include  the  space  formerly  occupied 
by  the  Roxy  Theatre. 

Second  Deal  This  Week 

Earlier  this  week,  Webb  &  Knapp 
announced  closing  of  deals  for  $5,- 
000,000  each  for  a  Sixth  Ave.  site  to 
Uris  Buildings  Corp.  and  an  adjoin- 
ing site  to  Columbia  Broadcasting 
System.  These  and  other  current 
Webb  &  Knapp  deals  are  reported  to 
be  designed  to  facilitate  closing  in 
the  near  future  for  the  $43  millions 
deal  for  the  20th  Century-Fox  studio 
realty,  where  Zeckendorf  plans  to 
develop  Century  City. 

Rites  Held  for  Canning, 
'Dean'  of  New  England 

Special  to  THE  DAILY 

-  FALL  RIVER,  Mass.,  July  27- 
Funeral  services  for  William  S.  Can- 
ning, 74,  widely  known  as  the  "dean" 
of  New  England  show  business,  were 
held  here  today.  Interment  followed 
at  Manchester,  N.  H. 

Canning  had  represented  the  Na- 
than Yamins  Theatrical  Enterprises 
for  the  past  30  years.  Earlier,  he  man- 
aged theatres  throughout  New  Eng- 
land and  in  Zanesville,  Ohio.  The  Fall 
River  Herald  News  paid  uncommon 
tribute  to  him  this  week  in  a  lead  edi- 
torial. Canning  was  long  active  in 
community  projects  and  served  for  a 
time  here  as  park  commissioner. 


Nixon  Gets  'Spartacus* 

"Spartacus,"  the  $12  million  Bryna 
production,  has  been  booked  into  the 
Nixon  Theatre  for  an  exclusive  Pitts- 
burgh and  Tri-States  area  engage- 
ment, beginning  its  reserved  seat,  10- 
performances-weekly  run  just  before 
Christmas,  it  was  announced  yester- 
day by  Gabe  Rubin,  operator  of  the 
Nixon,  and  F.  J.  A.  McCarthy  and 
Jeff  Livingston,  of  Universal  Pictures, 
distributor  of  the  film. 


S-W  Dividend 

The  board  of  directors  of  Stanley 
Warner  Corp.  has  declared  a  dividend 
of  30c  per  share  on  the  common  stock- 
payable  Aug.  25  to  stockholders  of 
record  Aug.  10. 


3-D  with  Glosses 
A  Hit  in  San  Diego 

Special  to  THE  DAILY 

SAN  DIEGO,  Cal.,  July  27.-Three- 
D  with  glasses  is  back.  "September 
Storm,"  an  Edward  Alperson  produc- 
tion for  20th-Fox,  opened  here  at 
the  California  theatre  to  a  gross  of 
$7,394  for  the  first  five  days,  far 
ahead  of  any  Fox  picture  to  play  the 
house  in  recent  years.  According  to 
the  management,  "A  whole  new  au- 
dience, never  before  exposed  to  the 
3-D  process  with  Polaroid  glasses  is 
responding  very  favorably." 

20th-Fox  plans  to  test  the  attrac- 
tion in  a  number  of  key  cities  before 
general  release. 


Jersey  Allied 


( Continued  from  page  1 ) 
closing  business  session  today,  which 
lasted  all  afternoon  and  was  followed 
by  the  banquet  which  brought  the 
convention  to  a  close. 

Text  of  the  resolution  supporting 
ACE,  as  well  as  other  resolutions 
adopted  at  the  convention  will  be 
made  public  tomorrow. 

Among  the  resolutions  proposed 
yesterday  was  one  urging  ACE  to 
urge  production  -  distribution  presi- 
dents to  meet  again  with  the  execu- 
tive committee  of  ACE  on  current 
and  continuing  problems  affecting  the 
three  branches  of  the  industry. 

Other  resolutions  dealt  with  the 
eligibility  of  foreign  and  domestic 
pictures,  the  sponsorship  of  the  Acad- 
emy Awards  telecast  and  the  sale 
of  post-1948  pictures  to  television. 

Olivier  Film  Opens 

LONDON,  July  27. -The  gala  pre- 
miere of  Sir  Laurence  Olivier's  latest 
film,  "The  Entertainer,"  took  place 
today  at  the  Odeon  Theatre  in  Mar- 
ble Arch.  Leading  performers  of  the 
stage,  screen  and  TV,  also  leaders  in 
the  social  and  civic  life  of  the  city 
attended. 


'Gross'  Filming  Here 

William  Inge's  "Splendor  in  the 
Grass,"  which  will  be  distributed  this 
Christmas  by  Warner  Brothers,  is  now 
being  filmed  at  the  new  Filmways 
studio  in  upper  Manhattan.  Producer- 
director  Elia  Kazan  expects  to  com- 
plete shooting  in  about  three  weeks. 

Floyd  Acquires  Drive-in 

JACKSONVILLE,  July  27.-Floyd 
Theatres  has  acquired  from  Theodore 
Pawela  the  Blossom  Trail  Drive-in 
Theatre  here,  and  has  changed  the 
name  to  the  South  Trail  Drive-in. 
The  Floyd  circuit  now  comprises  37 
operations. 


Bowling  Threat 


(Continued  from  page  1)1 
its  operation,  Al  Daff,  formei  i'nj. 
versal  executive,  reported  here  M 
in  an  interview  in  his  Beverl)  M 
shire  Hotel  suite,  following  >  !ar. 
rival  from  "down  under." 

Television  has  also  made  gre  'in. 
roads  on  Aussie  theatre  grosses  H 
15  stations  now  operating,  lcffl 
stations  under  construction  in  th  1 1 
vinces  and  a  total  of  35  statio  'ex- 
pected to  cover  the  continent)  1 
said. 

Reporting  also  on  his  findin'jJ 
Africa  three  months  ago,  Daf  I 
the  market  there  will  detei  I 
while  political  instability  prtfH 
Families  in  Africa  are  afraid  to  |ve 
their  homes  at  night  to  go  to  the  )»■ 
tre,  he  pointed  out. 

Discusses  Amritsar'  | 

Joined  by  his  associate  i  HI 
Young,  during  the  interview,  .jjjl1 
spoke  of  "Amritsar,"  the  first  of  •» 
projects  he  will  make  with  Yjti 
The  film  employs  factual  episoe  of 
Mahatma  Gandhi's  life.  Righ!:tn 
Gandhi's  material  and  the  u  1 
recording  of  Gandhi's  voice  wei  I 
tained  through  the  Navajivian 
of  India,  trustees  of  Gandhi's  wrj 

Negotiations  are  currently  ufl 
way  with  a  major  company  folf 
release  of  "Amritsar,"  Daff  said  i 

Flick  Backs  Lutherai ' 
Move  for  Better  Filn 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  July  27.-1 
menting  on  -a  statement  by  he 
Lutheran  Laymen's  League,  at  iff 
cent  43rd  annual  international  n- 
vention  in  Minneapolis,  that,  isf 
feet,  "Congress  should  convene  a  1 
ference  to  deal  with  the  proble  al 
immorality,  violence  and  bad  ta;  I 
the  mass  communications  media,  ii! 
that  such  a  conference  "should  bi 
tended  by  Federal,  state  and  alj 
officials,  together  with  represent;  1 
of  other  interested  groups,  incllfi 
churches,"  Dr.  Hugh  M.  Flick,  | 
ciate  commissioner  for  cultural  ec  a- 
tion,  State  Education  Departi  t, 
said  today: 

"I  am  confident  all  thoughtful  | 
sons  interested  in  the  contiid 
strength  and  welfare  of  the  nsfi 
as  well  as  others  who  are  distu  u 
by  a  seeming  drift  to  gross  laxil" 
the  moral  fibre  of  the  country,  8 
applaud  the  stand  of  the  Lv.t'n 
Laymen's  League,"  said  Dr.  Flick. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fi. 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bui 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bureau 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  M< 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-J, 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallaf; 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  j 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  se, 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $i2  foreign.  S-ingle  copies, 


h  sday,  July  28,  1960 


Motion  Picture  Daily 


te  Plans  Inspection 
Nudist-Film  Showing 

Special  to  THE  DAILY 

.BANY,  N.  Y.,  July  27.  -  An  in- 
•  via  phone  today  from  Schoharie 
ity   District   Attorney    T.  Paul 

to  the  State  Education  Depart- 
:,  on  the  license  status  of  "Hide- 
n  the  Sun"— slated  to  open  Sun- 
at  a  Cobleskill  drive-in,  started 
nine;  of  the  enforcement  wheels 
ie  department  s  motion  picture 
ion,  to  insure  that  the  version 
ned  contains  none  of  the  "num- 
i"  deletions  ordered  when  the 
was  given  a  seal, 
division  inspector,  armed  with  a 
Df  the  deletions,  has  been  di- 
d  to  check  the  opening  show, 
ne  informed  the  education  de- 
nent  that  he  had  "requested"  the 
igement  to  abandon  the  screen- 
A  manager  was  said  to  have  re- 

this  would  be  done,  if  another 
re  could  be  obtained  to  replace 
film  depicting  "The  Glories  of 
>rama." 

Relayed  to  New  York 

istrict  attorney  Kane's  query  was 
ed  to  the  motion  picture  divi- 
:  New  York  City  office.  From 
,  assistant  director  Sidney  Bern- 
phoned  Kane  that  the  film  had 
licensed— "with  many  deletions." 
e  motion  picture  division  re- 
dly was  "reluctant"  to  issue  a 
put  felt  compelled  to  do  so  "be- 
1  of  U.  S.  Supreme  Court  deci- 

tor  Pictures  is  distributing  "Hide- 
n  the  Sun." 


'Help  Yourself, 9  Says  Reade 


>  ng'  Excerpts  Planned 
I*  Release  to  Schools 


aching  Film  Custodians,  Inc.,  an 
dzation  sponsored  by  the  Mo- 
Picture  Association  of  America, 
distribute  two  color  films  based 
■xcerpts    from    William  Goetz's 
i  Without  End,"  the  story  of 
5  Liszt.  The  films  will  be  released 
ousands  of  elementary  and  high 
Is    and    colleges.    They  utilize 
ge  from   the  Columbia  release 
vere  prepared  in  cooperation  with 
ecial  committee   of   the  Music 
ators  National  Conference, 
e  of  the  films,  "Maestro  Franz 
s|!  at  Weimar,"  is  a  dramatization 
Iszt's  life  as  Hofcapellmeister  at 
liar  and  features  a  scene  from 
c  ird    Wagner's     opera,  "Tann- 
|:r."  The  other  excerpt,  "Virtu- 
es rranz  Liszt  as  Composer,"  illus- 
il  the  virtuosity  of  Liszt  both  as 
(loser  and  as  a  performing  artist. 

\  nan  to  Report 

II  ward  L.  Hyman,  vice-president 
merican  Broadcasting  -  Para- 
>  t  Theatres,  will  discuss  progress 
I;  made  in  the  "new  faces"  and 
q|ly  distribution  of  quality  prod- 
tj  campaigns,  which  are  closely 
■bd  and  which  he  has  been  fur- 
aig  among  cooperating  exhibitors, 
I:  luncheon  next  Tuesday  in  AB- 
I  home  office  dining  room.  Trade 
ej    representatives    will    be  his 


( Continued 

in  major  production  -  distribution 
companies  in  order  to  give  exhibition 
stockholder's  voice  in  their  affairs, 
urged  backing  for  both  M.P.I,  and 
the  "Fabian  Plan,"  the  American  Con- 
gress of  Exhibitors-sponsored  produc- 
tion company,  now  on  its  way  toward 
raising  its  third  million  dollars  to 
launch  a  new  production  company. 

In  addition  to  investing  in  major 
companies,  M.P.I,  also  has  displayed 
interest  in  financially  aiding  the  ACE 
production  program  and  in  negotiat- 
ing with  major  companies  for  se- 
lected pictures  from  their  post-1948 
backlogs  to  reissue  to  theatres. 

Stresses  Product  Shortage 

In  his  address,  Reade  stated,  "One 
of  the  greatest  problems  concerning 
exhibition  today  is  the  shortage  of 
good  product.  For  years  the  resolu- 
tion of  this  problem  was  left  entirely 
in  the  hands  of  the  producers  and 
major  studios.  If  they  chose  to  make 
more  pictures,  then  more  pictures 
were  available  to  exhibitors.  If  they 
chose  to  make  fewer  pictures,  the 
exhibitors  suffered.  In  this  era  of  do- 
it-yourself  there  are  many  ways  in 
which  the  exhibitor  can  help  to  re- 
solve his  own  product  problem. 

"He  can  encourage  smaller  compa- 
nies by  giving  their  product  a  greater 
playoff  opportunity,  either  as  equal 
billing  or  second  feature. 

"If  the  picture  is  of  sufficient  qual- 
ity and  does  not  have  a  big  name  cast, 
it  should  be  given  every  opportunity 
for  as  wide  a  playoff  as  possible.  It  is 


from  page  1 ) 

the  entertainment  value  that  counts. 

"An  exhibitor  today  has  an  oppor- 
tunity to  encourage  production 
through  his  investment  in  Motion  Pic- 
ture Investors,  Inc. 

"When  the  'Fabian  Plan'  is  put  into 
effect,  the  exhibitors  will  be  in  a 
position  to  offer  their  full  support. 

"There  are  many  opportunities  for 
exhibitors  to  invest  in  individual  pro- 
ductions on  a  personal  basis.  There 
is  a  great  deal  of  talent,  both  in  the 
writing,  directing,  producing  and  act- 
ing areas,  just  waiting  for  the  nec- 
essary financial  support  to  translate 
their  ideas  into  finished  films." 

Opened  by  Crockett 

The  convention  was  opened  by  J. 
K.  Crockett,  convention  co-chairman. 
Roy  Richardson,  Virginia  MPTA 
president,  made  the  address  of  wel- 
come. Other  speakers  on  the  day's 
program  included  C.  Glenn  Norris, 
20th  Century-Fox  general  sales  man- 
ager, and  Maurice  Silverman,  of  the 
Anti-Trust  Division  of  the  Depart- 
ment of  Justice,  Washington. 

Silverman  told  the  exhibitors  pre- 
sent that  the  government  is  always 
available  when  needed  to  assist  on 
industry  problems. 

The  final  business  session  tomorrow 
will  be  addressed  by  Emanuel  Frisch 
of  Randforce  Theatres,  New  York, 
representing  the  American  Congress 
of  Exhibitors;  Sumner  Redstone, 
Northeast  Drive-In  Theatre  Corp., 
Boston,  and  Mrs.  Margaret  Twyman, 
community  relations  director  for  Mo- 
tion Picture  Assn.  of  America. 


A  wan  Named 

( Continued  from  page  1 ) 
exploitational  campaigns  on  the  in- 
creased release  schedule  recently  set 
by  the  film  company.  In  addition, 
Awan  will  be  responsible  for  the  crea- 
tion and  execution  of  merchandising 
sales  operations. 

The  new  exploitation  manager  was 
formerly  president  of  Celebrations, 
Inc.,  an  organization  that  staged  and 
promoted  centennials  for  cities  and 
states.  This  organization  was  an  out- 
growth of  Adrian  Awan  Associates, 
Inc.,  an  independent  public  relations 
outfit  based  in  Los  Angeles.  Among 
their  clients  were  the  California  state 
fair,  and  the  Hollywood  Bowl. 

Awan  began  his  career  as  an  usher 
in  the  Orpheum  Theatre  in  San 
Francisco,  later  becoming  affiliated 
with  Publix  Theatres,  at  which  he 
contacted  the  major  studios  and  set 
up  exploitational  promotions. 

Cedric  Gibbons  Dies 

HOLLYWOOD,  July  27.-Services 
were  being  planned  today  for  Cedric 
Gibbons,  65,  winner  of  11  Academy 
Awards  for  film  art  direction,  who 
died  yesterday  at  his  home.  Gibbons, 
a  native  New  Yorker,  was  employed 
in  the  industry  since  1918  and  created 
sets  for  more  than  2,000  pictures.  He 
was  head  of  the  M-G-M  art  depart- 
ment for  32  years. 


30  German  Films  Set 
For  '61  Casino  Release 

Munio  Podhorzer,  president  of 
United  German  Film  Enterprises, 
Inc.,  Casino  Film  Exchange,  Inc.,  and 
American  representatitve  of  Franco 
London  Film,  S.A.,  announced  yester- 
day he  purchased  30  German  films 
which  Casino  will  release  next  year. 

Podhorzer  purchased  the  pictures 
during  a  recent  trip  to  Europe.  He 
represented  the  International  Federa- 
tion of  Independent  Distributors  of 
America  at  the  10th  annual  interna- 
tional film  festival  at  Berlin. 


Binders  for  'Wind9 

United  Artists  is  distributing  more 
than  5,000  campaign  manuals  in  the 
form  of  specially-prepared  binders  for 
exhibitors  as  part  of  the  advance  pro- 
motion drive  for  Stanley  Kramer's 
"Inherit  The  Wind."  The  binders 
will  be  augmented  each  week  with 
bulletins  and  materials  on  the  pre- 
release promotion,  providing  exhibi- 
tors with  a  handy  guide  for  local 
campaigns  and  at  the  same  time  chart- 
ing the  overall  impact  of  the  drive. 

'Ocean's'  to  Capitol  Here 

The  New  York  premiere  of 
"Ocean's  11,"  Frank  Sinatra's  Dor- 
chester Production  for  Warner  Bros, 
release,  will  be  held  Aug.  10,  at 
Loew's  New  Capitol  Theatre  here. 


PEOPLE 


Abe  Kronenberg,  formerly  special 
events  director  for  Warner  Brothers, 
a  post  which  he  held  for  16  years, 
has  been  engaged  by  Dore  Schary  as 
national  coordinator  of  activities  for 
"Sunrise  at  Campobello." 

□ 

William  C.  Warren,  Dean  of  the 
Columbia  University  Law  School,  has 
been  elected  a  director  of  ABC  Vend- 
ing Corp. 

□ 

Ben  Zimmerman,  Philadelphia  ex- 
hibitor, has  taken  over  the  Quarter 
Deck  Theatre,  hotel  playhouse  in  At- 
lantic City,  N.  J.,  and  is  operating  it 
for  the  summer  season  as  an  art  house. 

□ 

Gary  Greive,  manager  of  the 
Homestead  Theatre,  Cleveland,  a  unit 
of  Associated  Theatres,  has  taken 
over,  additionally,  the  management 
of  the  circuit's  Hilliard  Square  Thea- 
tre, which  previously  had  been  under 
the  direction  of  Robert  Long,  Jr. 

Deny  Loew's  Application 

WASHINGTON,  July  27.-The 
Federal  Communications  Commission 
has  denied  the  application  of  Loew's 
Theatres,  Inc.,  for  an  FM  station  in 
New  York.  It  granted  the  competing 
application  of  Newark  Broadcasting 
Co. 


'Ghosts'  Bows  Aug,  5 

William  Castle's  "13  Ghosts,"  in 
"Illusion-O,"  will  make  its  local  de- 
but at  the  Forum  Theatre  here  on 
Aug.  5.  Castle  produced  and  directed 
the  Columbia  release  from  a  screen- 
play by  Robb  White. 


Jeleoision  Jpday 


Motion  Picture  Daily 


Thursday,  July  28, 


TVT  Editor  Named 
Contest  Judge  Here 


AROUND  THE 


Bert  Lambert,  general  sales  manager 
of  WOR-TV,  and  Pinky  Herman  se- 
lecting the  contest  winners. 

Pinky  Herman,  Eastern  television 
editor  for  Motion  Picture  Daily 
and  a  featured  columnist  for  the 
publication  for  20  years,  is  serving 
as  awarding  judge  in  the  current 
"Million  Dollar  Music"  contest  being 
sponsored  by  WOR-TV  in  behalf  of 
"Million  Dollar  Movie." 

The  contest  is  in  its  second  week 
and  is  drawing  more  than  1,000  con- 
testants daily.  They  are  seeking  the 
50  individual  albums  of  music  from 
"Million  Dollar  Movie"  and  bonus 
weekly  prizes  of  50  LP  albums,  es- 
pecially compiled  by  RCA  Vicor. 

The  contest  involves  viewing  the 
daily  film  and  then  checking  off  the 
lucky  number  flashed  on  the  screen 
during  each  showing  of  die  film.  Her- 
man dipped  into  the  barrel  51  times 
to  pick  individual  winners  and  the 
bonus  prizes  award  winner. 

Erlanger  Leaves 

(Continued  from  page  1) 
langer  will  visit  Bangkok,  Manila  and 
Tokyo,  returning  here  in  about  six 
weeks. 

Discussion  of  division  of  import 
licenses  for  France,  Italy  and  Argen- 
tina occupied  this  week's  meeting  of 
MPEA  board  members  here.  Agree- 
ment was  reached  on  a  division  of 
licenses  for  Fonnosa,  and  progress 
of  wage  negotiations  covering  film 
employes  in  Peru  was  studied. 

Treyz  Off  to  Europe 

Oliver  Treyz,  president  of  the  ABC 
Television  Network,  has  sailed  from 
New  York  aboard  the  "Queen  Eliza- 
beth" for  a  six-week  business-vacation 
tour  of  the  European  continent.  He 
is  accompanied  by  Mrs.  Treyz.  They 
will  return  on  Sept.  4. 


TV  CIRCUIT 


Delay  Like  I 


with  PINKY  HERMAN. 


EXEC  VEEPEE  Jack  Paige  has  just  announced  the  acquisition  by  the 
Inter-Mountain  network  of  four  additional  stations,  KGEZ,  KOJM, 
KRPK  and  KDBM,  all  in  Montana  and  bringing  the  total  to  54  located 
in  Utah,  Idaho,  Montana,  Colorado,  Nebraska  and  Nevada.  .  .  .  With 
Ray  Junkin,  prexy,  a  new  TV  production  and  distribution  firm  has  been 
formed,  Program  Sales,  Inc.  Hal  Hacket,  formerly  with  Official  Films, 
Walter  J.  Smith  (son  of  N.Y.'s  Alfred  E.  Smith)  and  Jack  Anderson 
(Kushins,  Anderson  &  Takaro)  are  veeps.  .  .  .  After  four  years  on  the 
NBChannels,  Jack  Bailey  will  move  his  daily  "Queen  for  a  Day"  series  to 
ABC-TV  starting  Mon.,  Sept.  5,  from  12:30-1  P.M.  (EDST)  Platter- 
shot  in  N.Y.  The  first  of  a  new  telefilm  series,  "Ring  Classics,"  produced 
by  Rocky  Marciano  in  October  features  Jerry  Lewis  as  guest.  The 
program  will  highlight  Madison  Square  Garden  fights  from  1951  to  the 
present.  .  .  .  Martin  Fliesler,  director  of  Advertising  and  sales  develop- 
ment for  WOR-TV,  is  the  son  of  Joe  Fliesler,  a  member  of  the  Motion 
Picture  Pioneers  and  one  of  the  ablest  flacks  in  show  biz.  .  .  .  Arthur 
(Street  Singer)  Tracey  doing  a  fine  job  subbing  for  Joe  Franklin  on  the 
latter's  radio  and  TV  shows  at  ABC.  .  .  .  Special  Victor  LP  Albums,  fea- 
turing theme  music  from  the  best  of  the  "Million  Dollar  Movies"  series, 
will  be  given  away  as  prizes  tomorrow  by  WOR-TV.  (And  who  d'ya  think 
dipped  into  the  barrel  to  pick  out  the  lucky  winner?  This  cribbler.)  .  .  . 
When  "The  Groucho  Show"  NBCommences  its  11th  consecutive  semester 
in  the  fall,  the  show  will  be  co-sponsored  by  P.  Lorillard  and  the  Toni  Co. 
.  . .  Jonathon  Kirby,  one  of  the  best  news  commentators  on  the  air,  be- 
cause of  differing  viewpoints  with  KCBQ  (San  Diego)  management,  has 
resigned.  We've  been  in  show  biz  since  1929  and  have  never  met  a  finer 
person,  nor  one  who  has  no  much  savvy  on  gathering,  writing,  preparing 
and  delivery  of  news  and  the  story  behind  the  news.  If  any  of  the  nets 
really  can  use  the  services  of  a  top-notcher  Kirby  is  their  man. 


Nets  Opposed 

(Continued  from  page  1) 
to  the  public  interest,  and  unable 
to  provide  any  service  that  networks 
do  not  now  give  free  to  the  public. 

"It  is  my  belief,"  Harling  said, 
"that  these  reports  were  planted  by 
pay-TV  proponents  in  an  effort  to 
stampede  their  opponents.  The  tele- 
vision networks  are  just  as  adamant 
today  against  pay-TV  as  they  have 
been  during  the  past  decade,  and  as 
they  publicly  stated  at  various  hear- 
ings in  Washington.  The  reports  are 
absolutely  false." 

Harling,  who  also  is  chairman  of 
the  Anti-Pay-TV  Committee  of  the 
Theatre  Owners  of  America,  was  crit- 
ical also  of  the  request  by  Zenith- 
RKO  General  interests  that  the  FCC 
sit  "en  banc"  (as  a  body)  on  its  ap- 
plication for  a  pay-TV  permit  in 
Hartford,  Conn.,  instead  of  assigning 
the  application  to  an  examiner  for 
a  hearing. 

"A  hearing  would  give  us  the  op- 
portunity to  ask  the  kind  of  ques- 
tions which  would  get  to  the  heart  of 
the  whole  pay-TV  matter,"  Harling 
said.  "It  would  be  the  first  time  that 
any  pay-TV  proponent  was  required 
to  answer  under  oath  certain  ques- 
tions which  we  have  been  trying  to 
get  an  answer  to  for  years.  An  en 
banc  session  would  preclude  question- 
ing. Open  hearings  with  questioning, 
I  am  sure,  is  what  the  Zenith-RKO 
General  interests  are  trying  to  avoid. 

"It  was  of  particular  interest  to  me 


Wanger  Named 

( Continued  from  page  1 ) 
pected  back  in  New  York  early  next 
week  and  is  scheduled  to  leave  at 
the  end  of  the  week  for  an  extended 
stay  in  Hollywood  where  he  will  work 
with  Goldstein  and  other  studio  offi- 
cials on  20th-Fox's  upcoming  produc- 
tion schedule. 

Wanger  is  scheduled  to  arrive  here 
from  London  by  plane  today  for 
home  office  meetings. 

to  read  the  Zenith-RKO  General  ap- 
plication for  the  pay-TV  permit.  It 
ran  almost  180  pages.  Less  than  four 
pages  were  devoted  to  the  vitally 
important  subject  of  programming, 
which  the  FCC  has  previously  said 
must  be  answered  in  detail.  In  those 
four  pages  the  new  application  was 
just  as  vague  and  indefinite  as  was 
Zenith  more  than  six  years  ago  when 
it  first  applied— unsuccessfully— for  a 
pay-TV  permit  in  Chicago. 

"Only  by  requiring  pay-TV  pro- 
ponents to  testify  under  oath  will  we 
ever  find  out  how  vague  and  indefi- 
nite their  programming  really  is," 
Harling  said. 

He  said  that  Marcus  Cohn,  of  the 
Washington  law  firm  of  Cohn  and 
Marks,  which  has  been  retained  by 
both  the  Joint  Committee  and  the 
Connecticut  Exhibitors  Committee, 
had  filed  with  the  FCC  a  request  on 
July  14  that  the  Zenith-RKO  General 
application  be  made  the  subject  of 
public  hearings,  and  that  both  exhibi- 
tor organizations  be  made  a  party  to 
the  hearings. 


(Continued  from  page  1) 
troversy.  Marcus  Cohn,  attorney, 
Connecticut  and  other  motion  pic 
interests,  has  asked  FCC  to  fo 
its  normal  procedures  in  the  P 
ford  case.  This  would  involve  a  H 
ing   before   an   examiner.    It  ci 
easily  take   18  months  before  I_ 
could  reach  a  conclusion  on  the  Rf. 
ford  case  if  this  were  to  happen;  j 

FCC  Has  an  Alternative  I 

An  alternative— and  one  which  1 
only  a  tiny  chance  of  coming  to  \\ 
-would  be  for  FCC  to  make  sl| 
shrift  of  all  objections  by  saying  <\ 
it  had  set  forth  conditions  for  a  rj 
TV  test  in  its  third  report,  and  t] 
this  had  been  approved  by  a  resfj 
tion  of  the  House  Commerce  Ci 
mittee.  The  FCC  could,  on  this  b|J 
grant  or  deny  the  Hartford  appl 
tion  solely  in  terms  of  its  comfoni 
with  the  third  report  criteria— si 
ping  the  hearing  stage  entirely,  j 

Most  likely  to  take  place  will  blj 
decision  some  time  in  September  t 
whether  FCC  will  go  along  with 
procedure  favored  by  Cohn  by  I 
lowing  its  hearing-examiner  rout: 
or  espouse  the  Phonevision  grow 
view  that  if  any  hearing  at  all  is  nil 
essary,  it  should  be  before  the  i] 
FCC.  This  would  speed  a  final  dt 
sion  on  the  Hartford  test. 


Commission  Still  Undecided 


FCC  itself  has  not  been  able 
make  up  its  mind  on  how  to  hani 
the  pay-TV  question.  In  discussi 
the  September  work-load  plans  w 
die  staff  early  in  July,  the  comm 
sion  is  believed  to  have  tentativt 
decided  to  set  aside  Sept.  16,  17,  a 
19  for  dealing  with  pay-TV  problei: 
It  had  not  then  decided  whether  thq 
would  be  an  FCC  hearing  on  tl 
point.  It  seems  clear  that  the  letl 
of  protest  delivered  to  FCC  by  Mi 
cus  Cohn  late  on  July  14  (details  a 
pear  in  Motion  Picture  Daily  dati 
July  15)  could  well  have  had  an  ii! 
pact  on  FCC's  attitude. 

The  outlook  for  future  FCC  acuY 
is  at  best  cloudy.  At  this  point,  tj 
decision  is  a  toss-up.  But  close  dj 
servers  of  the  commission— and  of  i 
advisers— indicate  that  the  group  no 
tends  much  more  to  boldness  than 
has  for  some  years.  Rather  tha 
pussyfoot  and  keep  an  issue  aliv, 
but  at  arm's  length,  it  is  inclined  I 
grasp  problems  and  deal  with  then. 
If  this  is  generally  true,  then  it  coul, 
be  argued  that  the  course  of  actio; 
most  likely  to  satisfy  the  FCC's  men 
bers  now  is  to  hold  an  early  hearin 
before  the  commission  itself,  fbj 
lowed  by  a  decision  within  a  coup! 
of  months  on  the  Hartford  pay-T 
experiment. 

This  could  have  some  hidden  adi 
vantages  from  a  Federal  agency  view; 
point.  If  FCC  held  brief  hearings  ii 
September,  it  could  hand  down  : 
decision  by  the  end  of  the  year.  Thij 
would  be  doubly  desirable;  not  onl] 
would  it  be  quick,  but  it  would  al 
take  place  while  Congress  is  out  o: 
town. 


EAST  COAST 

MOTION  PICTURE  PRODUCTION, 
EDITORIAL  and  TECHNICAL  SERVICES 

R  FOR  BETTER  FILMS 

CREATIVE  EDITING  AND  COMPLETE 
PERSONAL  SUPERVISION 
JOSEPH  JOSEPHSON  45  West  45th  St. 

Circle  6-2146  New  York  36 


MOTION  PICTURE 

DAILY 


L.  88,  NO.  20 


NEW  YORK,  U.S.A.,  FRIDAY,  JULY  29,  1960 


TEN  CENTS 


>rsey  Allied 

^ants  'Oscars' 
denied  Films 
loadshown' 


so  Urges  Film  Ads  on 
inual  Academy  Telecast 

Special  to  THE  DAILY 
CIAMESHA  LAKE,  N.  Y.,  July  28. 

1  proposal  that  the  Academy  of  Mo- 
i  Picture  Arts  &  Sciences  change 
qualifications  for  films  eligible  for 
idemy  Awards  so  that  only  pictures 
general  release  would  qualify,  and 
cial  road  show  films  would  not  be 

!  sidered,  was  advanced  in  a  reso- 
on  adopted  at  the  annual  conven- 
i  here  this  week  of  Allied  Theatre 
ners  of  New  Jersey. 
Tie  proposal  was  made,  it  was 
(Continued  on  page  2) 

ilumbia  Plans  Drive 
f  Roadshown  'Pepe' 

From  THE  DAILY  Bureau 

jlOLLYWOOD,  July  28.  -  "Pepe," 
George    Sidney  International- 
a  Films  Internacional  production 
Columbia  Pictures  release  will  be 
Id  premiered  in  New  York  and 
Angeles  during  Christmas  Week 
a   roadshow   basis,   it   was  an- 
nced  today  at  the  conclusion  of 
company's    two-day  "summit 
:ting,"  held  here. 

'he   unprecedented    gathering  of 
( Continued  on  page  3 ) 


s  TelePrompTer  Plans 
>sed  Circuit  TV  Net 

Special  to  THE  DAILY 

HILADELPHIA,  July  28.-Irving 
Sahn,  president  of  TelePrompTer, 
a  luncheon  meeting  of  public 
tions   men   here   today   that  his 
ipany  has  filed  a  long-lines  ap- 
i  ation  with  A.  T.  &  T.  to  set  up 
:  eight-city,  closed  circuit  television 
vork. 

elePrompTer  has  had  the  closed 
i  uit  television  rights  to  the  last 
( ;ral  heavyweight  championship 
1  ts.  It  also  operates  community 
i  ;nna  TV  systems  in  the  West. 


ACE  to  Streamline  Its 
Organization  in  Field 

Special  to  THE  DAILY 

VIRGINIA  BEACH,  Va.,  July  28. 
—The  American  Congress  of  Exhibi- 
tors is  planning  a  structural  reorgan- 
ization in  the  field  so  that  every  ex- 
hibitor can  get  his  suggestions  for 
action  before  the  ACE  executive  com- 
mittee promptly,  Emanuel  Frisch, 
ACE  representative,  told  the  Vir- 
ginia MPTA  convention  here  today. 

"When  this  plan  is  announced," 
Frisch  said,  "we  hope  that  all  of 
you  will  feel  free  to  present  your 
suggestions  to  improve  our  business." 


Selig  to  Stage  TO  A 
Showmanship  Session 

Robert  W.  Selig  of  Denver,  execu- 
tive vice-president  of  National  Thea- 
tres and  Television,  will  stage  the 
showmanship  conference  at  the  13th 
annual  convention  of  Theatre  Owners 
of  America  at  the  Ambassador  Hotel, 
Los  Angeles,  Sept.  13-16,  it  was  an- 
nounced yesterday  by  Albert  M. 
Pickus,  TOA  president. 

Instead  of  the  customary  keynote 
address  and  lengthy  board  and  com- 
mittee reports  which  normally  open 
a  convention,  TOA's  session  will  open 
Tuesday  morning,  Sept.  13,  with 
(Continued  on  page  2) 

AB-PT  Plans  to  Build 
In  Lincoln  Center  Here 

The  general  offices  of  American 
Broadcasting  -  Paramount  Theatres, 
as  well  as  the  radio  and  television 
studios  of  its  subsidiary,  American 
Broadcasting  Co.,  will  be  housed  in 
a  40-story  building  to  be  a  part  of 
the  new  Lincoln  Center.  The  project 
(Continued  on  page  3) 


Frisch  Tells  Va.  Convention: 


ACE  Taking  Fight  Vs. 
Pay-TV  to  Congress 

Intimates  Nation's  Theatres  Will  Be  Used 
To  Enlist  Public  Aid;  Boosts  Production 


Special  to  THE  DAILY 

VIRGINIA  BEACH,  Va.,  July  28.-The  American  Congress  of  Exhibitors 
plans  to  resort  to  its  constitutional  right  to  petition  Congress  in  its  fight  against 
commercial  establishment  of  pay  television,  Emanuel  Frisch,  Randforce  Thea- 


17  Committee  Chairmen 
To  Serve  L.A.  Museum 

From  THE  DAILY  Bureau 
HOLLYWOOD,  July  28.  -  Chair- 
men of  17  committees  for  the  Holly- 
wood Motion  Picture  and  Television 
Museum  Commission  were  announced 
today  by  Sol  Lesser,  chairman  of  the 
Los  Angeles  County-sponsored  body, 
which  is  beginning  its  second  year 
of  operation. 

The  chairmen  are:  Sidney  Solow, 
(Continued  on  page  2) 

Hear  Shopping  Centers 
Plan  to  Add  Theatres 

Special  to  THE  DAILY 

ALBANY,  July  28.-Construction  of 
a  number  of  theatres  in  Southern 
shopping  centers  is  planned,  accord- 
ing to  reports  which  reached  Clayton 
G.  Pantages,  20th-Fox  Albany  branch 
manager,  during  his  recent  tour  of 
that  company's  exchanges  on  a  sales- 
bookings  promotion  drive. 

Pantages,  who  will  visit  the  20th- 
Fox  home  office  in  New  York  next 
(Continued  on  page  3) 


tres  executive 
of  New  York, 
told  the  Vir- 
ginia Motion 
Picture  Thea- 
tre Assn.  con- 
vention here  to- 
day. He  in- 
dicated the 
plan  included  a 
n  a  t  i  o  n  wide 
drive  through 
the  theatres 
to  enlist  the 
public  against 
pay  TV. 

Frisch,  a  former  president  of  Met- 
ropolitan   Motion    Picture  Theatre 
Assn.  of  New  York,  who  represented 
(Continued  on  page  5) 


Emanuel  Frisch 


Say  'Million  Dollar  Movie1  Popularity 
Proves  Public  Still  Loves  the  Cinema 

People  still  love  to  go  to  the  movies,  even  when  they  are  at  home  watching 
television.  That  is  why,  WOR-TV  concludes,  its  "Million  Dollar  Movie," 
nearing  its  seventh  anniversary  here,  is  a  program  leader,  according  to  a  recent 
rating  analysis. 


"A  good  deal  of  the  success  of 
'Million  Dollar  Movie'  lies  in  the 
selection  of  films,  their  timing  over 
the  year,  the  editing  that  maintains 
the  basic  story  line  of  the  film,  and 
the  programming  rhythm  that  bal- 
ances comedy  against  drama,  action 


against  musical,  adventure  against 
epic,"  a  station  spokesman  said. 

A  capsule  example  of  the  year's 
efforts  is   exemplified  this   week  in 
the  programming  of  "Album  Week," 
a  special  seven  days  wherein  seven 
(Continued  on  page  4) 


Catholic  Film  Group 
Ends  Vienna  Meeting 

Special  to  THE  DAILY 

VIENNA,  July  28.-Montreal,  Can- 
ada, has  been  selected  as  the  site  of 
the  next  study  congress  of  the  In- 
ternational Catholic  Office  for  Motion 
Pictures  in  1962. 

The  theme  of  the  congress  will  be 
recruiting  of  Catholics  in  the  movie 
and  television  industries. 

Following  this  year's  congress  here, 
the  group  re-elected  its  president, 
Msgr.  Jean  Bernard  of  Luxembourg, 
and  all  members  of  its  board  of  di- 
rectors. It  also  increased  the  board  to 
11  members  by  adding  representatives 
from  Argentina  and  Canada.  The  next 
meeting  of  the  board  was  set  for  the 
autumn. 

The  organization  also  added  two 
new  members,  the  Philippines  and  the 
British  colony  of  Mauritius.  This 
brought  total  membership  to  48. 


TELEVISION  TODAY— page  4 


Motion  Picture  Daily 


Friday,  July  29,  1 


PERSONAL 
MENTION 


CHARLES  EINFELD,  20th  Cen- 
tury-Fox vice-president,  will  re- 
turn to  New  York  today  from 
Chicago. 

• 

Joseph  M.  Sugab,  Magna  Theatre 
Corp.  vice-president  and  general  sales 
manager,  will  return  to  New  York 
today  from  the  Coast. 

• 

Melville    Shavelson    and  Jack 
Rose,  producers,  will  leave  Holly- 
wood on  Monday  for  London. 
• 

Martin  Moskowitz,  20th  Century- 
Fox  assistant  general  sales  manager, 
will  leave  New  York  this  weekend 
for  Hollywood. 

• 

Jack  Riggs,  president  of  Riggs 
Rooking  Service,  Jacksonville,  has  re- 
turned there  from  Atlanta. 

• 

Delmer  Daves,  producer-director, 
has  returned  to  Hollywood  from  New 
York. 

• 

Gregory  Ratoff,  producer-direc- 
tor of  20th  Century-Fox's  forthcoming 
"Casino  Royale,"  will  arrive  in  Lon- 
don today  from  New  York. 

• 

F.  Chase  Hathaway,  operator  of 
Hathaway 's  Drive-in  Theatre,  North 
Hoosick,  N.  Y.,  has  returned  to  his 
duties  following  hospitalization. 

Weiser  on  6  Campobello9 

HOLLYWOOD,  July  28.  -  Marty 
Weiser,  motion  picture  publicist  and 
promotion  man,  has  been  appointed 
special  co-ordinator  of  all  promotion- 
al activities  in  connection  with  the 
hard-ticket  engagements  of  "Sunrise 
at  Campobello,"  the  Dore  Schary 
production  for  Warner  Rrothers,  in 
Los  Angeles  and  San  Francisco.  Weis- 
er has  been  associated  with  Colum- 
bia, Lippert  and  Warner  Rrothers* 
among  other  film  companies. 

The  picture  will  begin  a  reserved- 
seat  engagement  on  Sept.  30  at  the 
Reverly  Theatre  in  Reverly  Hills  and 
on  Oct.  6  at  the  Marina  Theatre  in 
San  Francisco. 


Roadshows 


6  Stars'  Show  for  Scouts 

COLORADO  SPRINGS,  Colo., 
July  28.-A  vast  audience  of  22,000 
Roy  Scouts  from  all  over  the  world 
tomorrow  will  attend  a  special  pre- 
view of  Charles  H.  Schneer's  "I  Aim 
at  the  Stars,"  the  story  of  Wernher 
von  Rraun,  famous  rocket  scientist. 
The  youngsters  are  here  for  the  In- 
ternational Roy  Scout  Jamboree. 


( Continued  from  page  1 ) 
stated,  because  "many  pictures  that 
have  been  nominated  for  Academy 
Awards  are  not  available  to  over  90 
per  cent  of  the  theatres,  and  the 
movie-going  public  cannot  see  them 
for  years." 

Hopes  for  MPAA  Sponsorship 

The  convention  also  urged  member 
companies  of  the  Motion  Picture 
Ass'n.  of  America  to  reconsider  their 
recent  decision  to  discontinue  spon- 
sorship of  the  annual  "Oscar"  presen- 
tations telecast  as  a  public  relations 
project. 

The  resolution  on  this  subject 
added:  "However,  if  they  will  not 
rescind  their  action,  they  should  in- 
dividually purchase  this  television 
time  for  the  advertising  of  current 
and  future  releases  so  that  they  do 
not  miss  a  golden  opportunity  to  reach 
the  millions  of  people  who  watch  this 
program." 

Another  resolution  "wholeheartedly 
approved"  the  American  Congress  of 
Exhibitors'  plan  to  bring  more  pic- 
tures to  the  screen  through  an  exhibi- 
tor-sponsored production  company, 
and  pledged  New  Jersey  Allied's  co- 
operation in  bringing  "this  program 
to  early  and  successful  fruition." 

Trade  Practices  Criticized 

Other  resolutions  "deplored  and 
condemned"  a  long  list  of  distribution 
trade  practices;  advocated  efforts  to 
discourage  "Warner  Rrothers  and 
others  from  continuing  the  destructive 
policy"  of  sales  of  post-1948  films  to 
television,  and  proposed  that  should 
the  companies  persist  in  following 
"this  foolhardy  course,"  that  ACE 
shall  "promptly  meet  with  distribu- 
tion leaders  to  obtain  written  clear- 
ance over  free  showings  of  motion 
pictures  so  that  the  public  will  not 
hesitate  to  pay  admissions  to  see  cur- 
rent releases." 

This  proposal  was  made,  it  was  ex- 
plained to  counteract  "ambiguous 
statements  and  articles  that  encourage 
the  admission-paying  public  to  feel 
that  all  films  will  be  seen  free  on  TV 
in  the  coming  months." 

Grievance  List  Is  Lengthy 

Trade  practices  singled  out  for 
condemnation  included  the  following: 
"illegally  conditioning  the  sale  of  one 
picture  upon  the  sale  of  another;  put- 
ting uniform  terms  on  pictures  re- 
gardless of  run;  holding  back  pictures 
for  preferred  playing  time;  encourag- 
ing bidding;  attempting  to  increase 
terms  regardless  of  gross;  unrealistic 
classification  of  pictures  as  to  price 
category;  not  providing  an  even  flow 
of  product;  emphasis  on  road  show 
releases;  failing  to  solicit  accounts  and 
losing  million  of  dollars  in  the  name 
of  'policy';  restricting  the  booking  of 
pictures  when  an  exhibitor  wishes  to 
strengthen  a  weak  show;  withdrawing 


Bollinger  Excells  But 
Prize  Goes  to  Others 

Special  to  THE  DAILY 

KIAMESHA  LAKE,  N.  Y.,  July 
28.— Irving  Dollinger,  board  chair- 
man of  Allied  Theatre  Owners  of 
New  Jersey,  shot  a  78,  his  all-time 
low  score,  in  the  convention  golf 
tournament  on  the  Hotel  Concord 
course  here  and  failed  to  finish  a  win- 
ner. 

Under  the  Calloway  blind  handi- 
capping system,  which  prevailed  for 
the  tournament,  Dollinger  was  beaten 
out  for  first  prize  by  Arthur  Rade- 
macher  of  Altec  Service  and  Al 
Maroney,  Dunellen,  N.  J.,  exhibitor. 


L.  A.  Museum 


( Continued  from  page  1 ) 

archives;  Eugene  Zukor  and  David 
Loew,  acquisition;  Alfred  Hart,  fi- 
nance; Art  Arthur,  publications; 
Loren  Ryder,  sound  and  music;  Men- 
del Silberberg,  legal;  John  Dales, 
curators;  Curtis  Kenyon,  associates; 
Clarke  Wales,  public  relations;  Jack 
Wrather,  concessions;  A.  E.  England, 
location;  Valentine  Davies,  affiliations; 
Harry  Ackerman,  architecture;  E.  L. 
DePatie,  economic  survey;  Mervyn 
LeRoy,  showmanship;  George  Fla- 
herty, operations,  motion  pictures, 
and  John  Guedel,  operations,  televi- 


Selig  to  Stag! 

—  i 

(Continued  from  page  1) 

"Showmanship,"  Pickus  said.  Aftf 
brief  welcoming  address,  the  oper 
session  will  immediately  be  tur  | 
over  to  Selig. 

The  report  of  the  annual  joint  m  i, 
ing  the  TOA's  board  of  directors  | 
executive  committee,  which  will  t  ]■ 
place  Sunday,  Sept.  11,  will  inst 
be  delivered  at  the  luncheon  on  TV 
day,  Pickus  said. 

Sees  'Rousing  Send-off'  j 

"We  feel  showmanship  and  ti<f 
selling  is  so  important  to  the  fun] 
of  our  theatres  that  we  have  pit  \ 
this  subject  first  on  our  conven  ) 
agenda,"  Pickus  said.  "Further,  Sk 
has  demonstrated  at  prior  convent  j 
that  any  meeting  he  directs  wilii 
lively,  interesting,  and  inspiratic  I 
We  believe  the  rousing  send-offJ's 
meeting  will  give  our  convention  |i 
set  the  spirit  and  the  pace  for  il 
ensuing  meeting  days." 

Selig,  until  recently  head  of  '| 
Fox  Inter-Mountain  division  1 
NT&T,  now  is  executive  vice-p:  . 
dent  of  the  parent  company,  anl 
responsible  for  operation  of  the  j 
Midwest  division  as  well  as  Iifj 
Mountain. 


'Black'  Sets  Mark  Here 

Universal-International's  "Portrait 
in  Rlack"  set  a  new  opening  day  rec- 
ord for  the  Palace  Theatre  here  on 
Wednesday  with  a  gross  of  $7,567. 
U-I  also  reported  the  picture  as  hav- 
ing racked  up  a  record  $2,829  at  the 
Trans-Lux  85th  Street  Theatre,  which 
joined  the  ranks  of  New  York's  first- 
run  houses  with  the  showing  of  "Por- 
trait." 


New  Merchandising  Unit 

Stanley  and  Jay  Weston  have  an- 
nounced the  formation  of  Weston 
Merchandising  Associates  with  offices 
at  50  Central  Park  West.  The  firm 
will  specialize  in  merchandising  and 
public  relations  for  entertainment 
world  personalities  and  companies. 
Among  their  clients  so  far  are 
"Soupy"  Sales,  ARC-TV  star  and  The 
Kingston  Trio,  recording  artists.  •  i 

authority  from  a  local  branch  manager 
so  that  he  can  no  longer  sell  his  prod- 
uct properly;  requiring  extended  play- 
ing time  when  not  warranted,  and  re- 
fusing to  realistically  realign  the 
expense  units." 

The  convention  closed  Wednesday 
night  with  a  banquet  attended  by  160 
persons.  Inclement  weather  on  that 
night  held  down  the  attendance  some- 
what, it  was  felt. 


Dallas  Rites  for  Lutz,| 
Former  Circuit  Owne 

Special  to  THE  DAILY 

DALLAS,  July  28.-Funeral  s 
ices  have  been  held  here  for  Ernes 
Lutz,  owner  of  the  Liberty  The 
Circuit  up  to  the  time  of  his  re 
ment  in  1955.  The  services,  under 
direction  by  Dr.  Thomas  A.  Fry,  \ 
followed  by  entombment  in  Rest 
Abbey. 

Lutz  died  at  his  home  on  the  rc 
which  he  has  operated  near  Cai 
for  the  past  five  years. 

J.  J.  Circuit  Leases 
Park  Plaza  Theatre 

J.  J.  Theatres  has  leased  from  'I 
mac  Holding  Corp.  the  2,600- 1 
Park  Plaza  Theatre  in  the  Rronx.  n 
new  lessee  plans  a  complete  refurlfj 
ing  of  the  house,  including  the'- 
stallation  of  new  air  conditioning  1 
re-seating. 

Rerk  and  Krumgold,  real  esl 
brokers,  handled  the  deal. 


NEW  YORK  THEATRE 


■ —  RADIO  CITY  MUSIC  HALL- 

Rockefeller  Center  •  Ci  6-4600 

"BELLS  ARE  RINGING" 

An  ARTHUR  FREED  PRODUCTION  starting 

JUDY  HOLLIDAY  •  DEAN  MARTI! 

from  M-G-M  in  CinemaScope  and  METROCO10R 
ON  THE  GREAT  STAGE  "HAWAII,  U.S.A"  ! 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  ftf 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bui. 
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Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Mc> 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  CIrck  7-3] 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallag,. 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ;| 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  sen 
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lay,  July  29,  1960 


Motion  Picture  Daily 


3 


PENT  TALK    Roadshow  Drive  for  'Pepe 


Variety  Club  News 


AN  FRANCISCO  -  Although 
istmas  is  almost  half  a  year  away, 
Film  Colony  Club,  composed  of 
than  a  score  of  Girl  Fridays  of 
1  Film  Row  executives,  is  launch- 
its  annual  Christmas  card  sale  to 
nent  contributions  for  the  Blind 
ies  Foundation.  Last  year  this  dis- 

Variety  Club  organization  con- 
ited  $45,000  from  Yule  card  sales, 
much   as   the   profit   from  Yule 

sales  is  50%  of  the  gross,  it 
is  the  secretaries  of  Film  Row 
i  had  to  peddle  $90,000  worth  of 
s  in  1959.  This  year,  predicts  Club 
dent  Genevieve  Garibaldi,  "we 
*oing  to  do  much  better." 


l-PT  to  Build 

( Continued  from  page  1 ) 
e  built  by  AB-PT,  will  occupy 
olock  west  of  Columbus  Avenue 
'een  66th  and  67th  Streets.  Con- 
don has  been  tentatively  sched- 
to  start  some  time  in  1965. 
e  plans  of  AB-PT  were  revealed 
le  Center's   annual   report  just 
'>ed.  Engineering  details,  not  yet 
I  completed,  are  under  the  direc- 
of    Frank    Marx,  engineering 
who  pointed  out  that  final  de- 
i  awaits  the  receipt  of  full  de- 
concerning  the  architecture  of 
uln  Center  as  a  whole. 
'  e  present  studios  of  the  Amer- 
Broadcasting     Co.     will  be 
lished. 


1  Sussa  Joining  NSS 
Animation  and  Sales 

il  Sussa,  formerly  associated  with 
Art  Studio  as  animation  director, 
)ined  National  Screen  Service  in 
company's  television  and  indus- 
film  division  as  animation  con- 
t  and  sales  representative  for  its 
reduction  department. 


>usef  Grosses  $1 6,2  73 

umbia's  "The  Mouse  That 
d"  grossed  $16,273  in  the  first 
veeks  of  its  engagement  at  the 
3.  S.  Moss  Bergen  Mall  Theatre 
ramus,  N.  J.,  it  is  reported  by 
Morris,  vice-president  of  the 
e  circuit. 


jig'  at  M.  H.  Aug.  11 

imbia  Pictures'  "Song  Without 
the  story  of  Franz  Lizst,  will 
its  world  premiere  engagement 
Radio  City  Music  Hall  on  Aug. 
irk  Bogarde  has  the  title  role 
William  Goetz  production. 


is  Drive-In  Theatre 

<:,:KSONVILLE  BEACH,  July  28 
f  Beach  Drive-in  Theatre,  op- 
fi  for  many  years  by  Kent  En- 
»  es,  has  been  sold  for  develop- 
i  as  commercial  property. 


(Continued 

heads  of  Columbia's  world-wide  film 
organization  which  convened  to  plan 
the  global  sales  and  promotional  po- 
licy for  "Pepe,"  multi-million-dollar 
CinemaScope-and-color  production 
produced  and  directed  by  Sidney,  was 
unanimous  in  its  decision  to  road- 
show "Pepe,"  following  the  first 
screening  of  the  film  for  Columbia 
executives. 

Besides  setting  world-wide  sales 
policy  for  exhibition  of  "Pepe,"  plans 
also  were  formulated  for  establishing 
a  global  promotional  climate  for  the 
film,  which  will  receive  one  of  most 
intensive  publicity,  advertising  and 
exploitation  campaigns  in  Columbia's 
history. 

The  Columbia  "summit  meeting" 
was  headed  by  president  A.  Schnei- 
der, here  from  New  York,  and  hosted 
by  Samuel  J.  Briskin,  Columbia's 
vice-president  in  charge  of  West 
Coast  activities;  and  producer-direc- 
tor Sidney. 

Besides  company  heads  from  New 


from  page  1 ) 

York,  Europe  and  the  studio  who 
took  part  in  the  meetings,  Cantinflas, 
star  of  "Pepe,"  also  attended  the  ses- 
sions. He  was  accompanied  by  Jac- 
ques Gelman,  associate  producer  of 
"Pepe"  and  a  partner  in  Posa  Films 
Internacional  with  Cantinflas. 

Also  here  from  New  York  joining 
Schneider  at  the  two-day  session 
which  began  yesterday  was  A.  Mont- 
ague, executive  vice-president;  Leo 
Jaffe,  first  vice-president  and  treas- 
urer; Paul  N.  Lazarus,  Jr.,  vice-pres- 
ident; Rube  Jackter,  vice-president 
and  general  sales  manager;  Mo  Roth- 
man,  executive  vice-president  of  Co- 
lumbia Pictures  International,  and 
Robert  S.  Ferguson,  national  director 
of  advertising,  publicity  and  exploi- 
tation. 

M.  J.  Frankovich,  Columbia  vice- 
president  and  head  of  European  pro- 
duction, flew  in  from  his  London 
headquarters  to  attend  the  confer- 
ences, while  Briskin  led  a  group  of 
top  studio  executives  at  the  meetings. 


Four  Star  Television 
Floats  Stock  Issue 

From  THE  DAILY  Bureau 

WASHINGTON,  July  28.  -  Four 
Star  Television,  North  Hollywood, 
Calif.,  has  asked  the  Securities  and 
Exchange  Commission  to  register  a 
proposed  public  offering  of  120,000 
shares  of  common  stock. 

The  company  was  organized  under 
California  law  in  June,  1959,  by  Rich- 
ard E.  ( "Dick" )  Powell,  David  Niven, 
Charles  Boyer  and  Thomas  J.  McDer- 
mott.  In  a  pending  reorganization, 
Four  Star  Films,  Inc.,  an  affiliated 
company  organized  in  1955,  will  be 
merged  into  it.  In  the  same  reorgani- 
zation Four  Star  Television  will  ac- 
quire all  the  outstanding  shares  of 
three  other  affiliated  companies,  Day- 
ton Productions,  Inc.,  BNP  Music 
Publishing  Co.,  and  Trend  Music 
Publishing  Co.,  which  will  become  its 
wholly  owned  subsidiaries.  The  com- 
pany and  its  subsidiaries  will  engage 
in  the  business  of  producing  and  mar- 
keting television  film  series  and  in 
related  enterprises. 

The  stock  will  be  offered  for  public 
sale  through  an  underwriting  group 
headed  by  Dempsey-Tegeler  &  Co. 

6 Time  Machine9  Coming 

H.  G.  Wells'  view  of  the  world  and 
humanity  in  the  year  802,701  will  be 
seen  on  local  screens  when  M-G-M's 
film  version  of  his  novel,  "The  Time 
Machine,"  opens  simultaneously  at 
the  DeMille  and  the  Baronet  thea- 
tres following  completion  of  the  runs 
of  the  current  attractions  at  those 
houses. 


Columbia  Buys  'Birdie9 

HOLLYWOOD,  July  28  -Colum- 
bia  Pictures  has  acquired  film  rights 
to  the  Broadway  musical  hit  "Bye, 
Bye  Birdie,"  Samuel  J.  Briskin,  vice- 
president  in  charge  of  West  Coast  ac- 
tivities has  announced. 


Shop-Center 

(Continued  from  page  1 ) 
Monday,  prior  to  starting  a  second 
swing  through  exchanges  in  the  East, 
South,  Southwest  and  Mid-West, 
heard  other  buoyant  news  on  motion 
picture  business  in  the  South. 

Incidentally,  the  only  central-east- 
ern New  York  theatre  located  in  a 
shopping  center  is  Kallet's  at  De  Witt, 
outside  Syracuse.  It  is  currently  play- 
ing "Ben-Hur." 

There  have  been  rumors,  since  the 
Fabian  interests  recently  purchased 
the  Latham  Corners  Shopping  Center 
near  here,  that  a  theatre  might  be 
built  there.  However,  this  report  has 
not  been  confirmed. 

Pantages  encountered  "uniform  en- 
thusiasm among  20di-Fox  sales  per- 
sonnel on  die  company's  product  for 
the  remainder  of  1960  and  through 
1961. 

"We  have  and  will  continue  to  re- 
lease the  steadiest  stream  of  product 
to  be  found  on  any  distributor's 
schedule  for  the  next  18  months,"  he 
declared. 

On  a  flying  trip  to  Hollywood— 
with  Bill  Williams,  Dallas,  branch 
manager,  and  Gordon  Lightstone  of 
Toronto  —  Pantages  viewed  "Let's 
Make  Love,"  starring  Marilyn  Mon- 
roe, and  "Desire  in  the  Dust." 

While  Pantages  is  touring,  Williams 
will  also  hit  the  road,  stopping  in  Al- 
bany—among other  places. 

General  Corp.  Dividend 

BOSTON,  July  28.-The  board  of 
directors  of  General  Drive-In  Corpo- 
ration has  declared  a  12%  cent  quar- 
terly dividend  payable  on  Aug.  22, 
1960,  to  shareholders  of  record  on 
Aug.  1,  1960,  Philip  Smith,  president, 
announced.  The  company  last  paid  a 
12V2  quarterly  dividend  on  May  16, 
1960,  to  shareholders  of  record  on 
May  2,  1960. 


PEOPLE 


Doris  Vidor,  who  joined  United 
Artists  in  Hollywood  last  January  to 
handle  special  assignments,  will  as- 
sume additional  executive  duties  and 
responsibilities  there.  Robert  F. 
Blumofe,  UA  vice-president  in  charge 
of  West  Coast  operations,  declared 
that  Miss  Vidor's  field  of  operations 
will  include  "a  more  active  partici- 
pation in  all  phases  of  the  company's 
West  Coast  operations." 

• 

Justin  Knopp  has  been  named  as- 
sistant to  George  Sawyer,  booking 
manager  of  the  Armstrong  Circuit, 
Bowling  Green,  O.  In  addition  to 
managing  the  Fremont  Drive-in 
Theatre,  Bellvue,  he  will  take  over 
the  booking  of  five  houses  op- 
erated by  the  circuit  in  smaller  com- 
munities. 

• 

Charles  Zagrans,  head  of  Arrow 
Film  Distributors,  Philadelphia,  is 
now  handling  Citation  Films  in  that 
territory. 


Wallace  Turner  now  is  managing 
die  Lake  Theatre,  Indian  Lake,  N.  Y^, 
for  Phil  Baroudi. 


Jonas  Joins  UPA  Prods. 

HOLLYWOOD,  July  28.  -  Earl 
Jonas  has  been  appointed  production 
manager  of  UPA  Pictures,  it  was  an- 
nounced by  President  Henry  Saper- 
stein.  Jonas  will  supervise  the  produc- 
tion line  for  the  forthcoming  "Mister 
Magoo  TV  series. 

Prior  to  joining  UPA,  Jonas  was 
production  manager  at  John  Suther- 
land Productions. 


"Professor,  do  you 
always  interview 
co-eds  behind 
closed  doors?" 


sion 


Motion  Picture  Daily 


'Million-Dollar' 


AROUND  THE 


TV  CIRCUIT 


.wit*  PINKY  HERMAN. 


WALT  FRAMER  is  due  back  from  a  trip  to  London  where  he  is  set- 
ting up  plans  to  have  BBC  televise  his  perennial  favorites  "Strike 
It  Rich"  and  "The  Big  Payoff."  Framer's  "Love  Or  Money"  is  currently 
one  of  the  most  popular  quizzers  there.  .  .  .  Official  Films  will  handle 
national  syndication  of  "Playboys'  Penthouse"  an  hour-long  series  spon- 
sored by  Playboy  mag  and  hosted  by  Hugh  Hefner,  the  mag's  editor 
and  publisher.  .  .  .  Ex-vaudevillian  Jimmy  Clark  doubling  from  the 
Lambs  Club  "Low  Jinx"  and  a  prominent  running  part  "Laboratory  Ex- 
pert" in  the  new  Horace  MacMahon  detective  thriller  series,  "Naked 
City"  currently  being  filmed  in  Gotham  by  Screen  Gems.  .  .  .  W.K. 
theatrical  attorney  Jack  London  flies  to  coast  next  week  to  close  a  couple 
of  TV  and  moom  pitcher  deals  for  Hugh  Downs  and  John  Raitt.  .  .  . 
ABC  Films  have  set  for  national  syndication  release  3  new  properties, 
"John  Gunther's  High  Road,"  "Exclusive!,"  and  "Counterthrust,"  it  was 
announced  by  Prexy  Henry  G.  Plitt.  .  .  .  Allen  (Pope-Eye"  emcee)  Swift 
has  just  created  a  new  Moppet  game  which  will  be  marketed  this  winter 
by  a  major  toy  mfr.  .  .  .  Ted  Steele's  promotion  to  WNTA  chief  has  made 
many  tin  pan  alleyites  cheer.  Ted  has  always  lent  an  attentive  ear  to 
its  music  wares.  .  .  .  Robert  Q.  Lewis  knows  a  playboy  who's  going  to 
Paris  for  his  health  .  .  .  that's  where  he  lost  it.  .  .  .  Ron  Thompson 
"Morning  Mayor"  of  KOMA,  has  just  been  upped  to  promotion  director 
of  the  Oklahoma  City  station.  .  .  . 


(Continued  from  page  1) 
films  are  featured.  These  are  the 
films  selected  by  viewer  request  as 
being  the  outstanding  hits  of  the 
past  year.  They  include  "La  Strada," 
"Hold  That  Ghost,"  and  "Naked 
City."  "Album  Week"  is  a  festival 
week  but  the  station  already  has  its 
programs  planned  for  weeks  ahead. 
The  same  picture  is  shown  16  times 
a  week  on  "Million  Dollar  Movie." 

This  formula  has  been  borrowed 
in  many  areas  throughout  the  broad- 
casting world  as  witness  the  increase 
of  films  and  plays  in  multiple  presen- 
tations on  other  outlets,  WOR-TV 
points  out. 

Arbitron's  New  York  report  shows 
that  since  last  October,  with  the  ex- 
ception of  January  and  February  of 
this  year  when  no  reports  were  pub- 
lished, "Million  Dollar  Movie's" 
weekly  rating  exceeded  those  of  New 
York's  top  network  programs. 

WNTA  Names  Steele 
Radio  General  Manager 

Ted  Steele,  veteran  broadcasting 
personality  and  industry  business  ex- 
ecutive, yesterday  was  named  general 
manager  of  WNTA  AM  and  FM  ra- 
dio stations.  He  will  supervise  overall 
day-to-day  activities  of  both  outlets, 
according  to  Ted  Cott,  vice-president 
in  charge  of  NTA  owned  and  operat- 
ed stations.  He  succeeds  Irving  Licht- 
enstein,  who  has  been  promoted  to 
supervisor  of  special  events  activities 
and  promotional  merchandising. 

Steele  joined  WNTA-TV  a  year  ago 
as  host  of  "The  Ted  Steele  Dance 
Party,"  currently  televised  six  nights  a 
week.  Prior  to  joining  NTA,  Steele 
was  an  executive  producer  with  Gen- 
eral Teleradio,  where  he  was  assigned 
to  WOR  television  and  radio  from 
1954  to  1959. 

ITP  Claims  Record  Set 
For  Foreign  TV  Sales 

By  making  150  sales  of  30  shows 
in  31  countries  last  month,  Interna- 
tional Television  Programs,  Inc.,  for- 
eign distributor  of  Ziv-UA  properties, 
has  claimed  a  company  record  for 
foreign  TV  film  distribution. 

ITP  sold  advertisers  and  stations  in 
Latin  America,  Europe,  the  Middle 
and  Far  East  and  in  Canada.  June 
reportedly  was  the  biggest  single 
month  in  company  sales  volume  and 
dollar  gross  history.  Five  sales  lead- 
ers were  "Highway  Patrol,"  "Men 
Into  Space,"  "Man  and  the  ^Chal- 
lenge," "Mr.  District  Attorney"  and 
"Sea  Hunt."  A  foreign  buying  trend 
toward  action  adventure  was  noted. 

Lichtenstein  Promoted 

Irving  Lichtensetin,  who  for  the 
past  year  has  been  general  manager 
of  WNTA,  AM  and  FM,  radio  sta- 
tions owned  and  operated  by  Na- 
tional Telefilm  Associates,  has  been 
promoted  to  the  post  of  general  execu- 
tive at  NTA,  in  charge  of  special 
events,  promotions  and  merchandis- 
ing. 


Redell  Heads  Sales  of 
TelePrompTer  Division 

Don  Redell,  who  has  been  with 
TelePrompTer  Corp.  since  1951,  most 
recently  as  Eastern  manager,  equip- 
ment division,  has  been  named  direc- 
tor of  sales  in  the  programs  and  prod- 
ucts division  of  the  organization. 

Additionally,  the  company  an- 
nounced that  George  Kassimatis  has 
been  named  manager  of  the  New 
York  television  and  film  service  divi- 
sion, and  Leslie  H.  Read  director  of 
sales  in  that  division. 

Schacker  Sets  Deal  for 
17  French,  Italian  Films 

Marshall  Schacker,  for  his  Premiere 
Video,  Inc.,  has  closed  a  deal  with 
RKO-General  for  17  French  and  Ital- 
ian films  for  U.S.  television  use.  On 
four  of  the  pictures,  theatrical  rights 
are  included.  Arthur  Good  represent- 
ed RKO-General  in  the  deal. 

Additionally,  Schacker  and  Good 
currently  are  completing  negotiations 
for  a  second  group  of  13,  also  pro- 
duced by  Schacker's  Italian  clients. 

Lois  Brandt  on  WNEW 

Lois  Brandt,  comedienne  and  ac- 
tress—and wife  of  Richard  Brandt, 
theatre  and  television  executive— will 
substitute  for  vacationing  Fred  Scott 
on  his  WNEW-TV  programs  for  one 
week,  beginning  Aug.  1.  She  will  be 
featured  on  "Felix  and  Friends"  and 
"Cartoon  Playtime,"  Monday  through 
Friday. 

NBC  Names  Telford 

Frank  Telford  has  been  named  di- 
rector, program  development,  West 
Coast,  for  the  NBC  television  net- 
work. He  will  report  to  Felix  Jackson, 
vice-president,  NBC  television  net- 
work programming,  West  Coast. 


Round  Table  Luncheons 
Again  Set  by  R.T.E.S. 

Plans  for  the  1960-61  season  of 
"Round  Table  Luncheons"  of  the 
Radio  and  Television  Executives  Soci- 
ety have  been  completed  by  the  com- 
mittee for  the  monthly  series.  Meet- 
ings will  extend  from  September 
through  April,  and  will  be  devoted  to 
discussions  by  leading  spokesmen  on 
subjects  of  general  industry  interest 
and  value. 

Serving  as  chairman  of  the  com- 
mittee for  the  second  successive  year 
is  Edward  Reynolds,  assistant  direc- 
tor of  press  information,  CBS  Televi- 
sion Network.  Last  year's  co-chair- 
man, Albert  B.  Shepard,  sales  man- 
ager of  Select  Station  Representatives, 
serves  as  the  committee's  liaison  with 
the  RTES  board  of  governors,  to 
which  he  was  elected  this  spring. 

'Shangri-La'  to  Reopen 
'Hall  of  Fame'  in  Oct. 

The  "Hallmark  of  Fame"  will  be- 
gin its  10th  consecutive  year  on  the 
NBC-TV  network  Monday,  Oct.  24, 
with  a  90-minute  color  production  of 
"Shangri-La,"  a  new  play  with  music 
based  on  James  Hilton's  novel,  "Lost 
Horizon." 

The  show  will  be  colorcast  live 
from  9:30-11  P.M.  EDT.  It  is  the 
work  of  Jerome  Lawrence  and  Robert 
E.  Lee,  with  music  by  Harry  Warren. 
It  will  be  the  first  of  six  "Hall  of 
Fame"  productions  scheduled  for  the 
1960-61  season. 

SG  Appoints  Hilford 

Lawrence  B.  Hilford  has  been  ap- 
pointed assistant  to  Lloyd  Burns,  vice- 
president  in  charge  of  international 
operations  of  Screen  Gems,  Inc.,  Hil- 
ford has  been  assistant  to  John 
Mitchell,  vice-president  in  charge  of 
sales,  for  the  past  year. 


Friday,  July  29,  191 


National 

Pre-Selling 
—^——————  ( 

"\X7HAT  I  intend  to  be  is  tlj 

VV  best   gosh-darned  actress 
the  world."  This  is  a  statement  Dii  ! 
Merrill  made  to  Isabella  Taves  fii 
an  article  in   the   August   issue  il 
"Good  Housekeeping." 

Dina  Merrill  is  the  daughter  of  ] 
F.  Hutton,  wife  of  an  heir  of  til 
Colgate  soap  fortune,  and  the  mothi 
of  three. 

Dina  has  important  roles  in  thr<  ; 
films,  not  yet  released,  "Butterfiel 
8,"  "The  Sundowners,"  and  "A  Ma' 
ter  of  Conviction." 

Isabella  Taves,  the  author  aske 
directors,  cameramen,  actors  and  sti 
dio  mechanics  how  Dina  was  to  wot 
with.  They  were  unanimous  in  savin 
she  was  the  essence  of  cooperation. 
• 

"Spartacus"  will  receive  conside': 
able  promotional  help  through  tf| 
publication  of  Bantam  Books'  specii: 
edition  of  Howard  Fast's  magnificeri 
novel.  There  will  be  a  special  1(1 
page  colorful  illustrated  souverii 
booklet  bound  into  this  edition. 
« 

Jill  Haworth,  age  14,  who  plaj  | 
Karen  in  Otto  Preminger's  productio 
of  "Exodus"  is  spotlighted  on  th 
color  cover  of  "Parade's"  July  3 
issue. 

Lloyd  Shearer  has  an  article  in  th 
same  issue  written  on  the  "Exodus 
location  from  Jerusalem.  He  says  "Ji 
plays  Karen  with  great  perception." 
• 

"The  Adventures  of  Huckleber^ 
Finn"  is  a  good  picture  with  warmt 
and  high  spirit  according  to  Richar 
Marek  in  "McCall's"  July  issue.  A 
for  the  actors,  Archie  Moore  prize 
fighter  turned  actor,  comes  off  besi 
investing  Jim  with  more  intelligent 
and  breeding  than  Mark  Twain  mean' 
him  to  have,  but  making  believabl 
his  deep  feeling  for  Huck  and  thj 
inherent  quality  of  the  soul. 
• 

"School  for  Scoundrels,"  the  Con 
tinental  Film  based  c:i  the  writing  o 
British  humorist  Stephen  Potter,  re! 
ceived  a  laudatory  review  in  the  Jul; 
25  issue  of  "Newsweek." 

The  central  character  is  Henr 
Palfrey,  a  timid  young  man  who  i 
the  natural  prey  of  taxi  drivers,  head 
waiters  and  automobile  salesmen.  Bui 
this  is  before  Henry  takes  a  quid 
course  at  the  "College  of  Lifeman 
ship."  Henry's  aptitude  at  gettin;; 
his  classmates  one-down  is  remark 
able.  It  all  adds  up  to  some  hilariou 
comedy. 

• 

A  striking  ad  on  Conan  Doyle': 
"The  Lost  World"  appears  in  th( 
August  issue  of  "Argosy." 

• 

"The  Adventures  of  Huckleberry 
Finn,"  the  MGM  version  of  Marl 
Twain's  classic,  received  an  upbeat 
review  in  the  July  issue  of  "Seven- 
teen." 

Walter  Haa* 


day,  July  29,  1960 


Motion  Picture  Daily 


5 


IE  VIE  W  S  ^  ^  Will  Take  Figh  t  on  Pay-  TV  to  Congress 


ie  High  Powered  Rifle 

fh-Fox — Capri 

Hie  screen  droops  with  fresh  bodies 
the  end  of  "The  High  Powered 
le,"  and  although  Willard  Parker, 

■  hero,  himself  is  bleeding,  it  is  not 
death,  only  a  flesh  wound.  Dead, 
iveVer,  are  his  double-dealing,  ten- 
ive  girl  friend,  Allison  Hayes,  and 
-  sometimes  boy  friend,  Clark 
wat.  Violence  cuts  into  this  picture 
acutely  that  when  someone  simply 
:s  for  a  drink  or  a  cup  of  coffee 

provides  comic  relief. 
Parker  is  a  private  detective  whom 
neone  is  trying  to  kill— and  kill  and 
for  the  job  is  bungled  time  after 
ie.  First  he  is  wounded  by  a  rifle 
(let,  and  then  some  character 
ows  a  bomb  at  him,  and  later  the 
ninals  arrange  a  rendezvous  at  a 

■  pond  but  Parker  is  too  clever  for 
an.  At  the  end  of  the  picture,  when 
ss  Hayes  is  about  to  scram  with 
50,000  received  by  Howat  for  a 
•oin  shipment,  she  shoots  Parker, 
n  is  shot  and  killed  by  Howat,  who 
turn  is  finished  off  by  Dan  Sim- 
ns,  a  police  lieutenant.  Life  was 
;er  cheaper  in  the  motion  pictures. 
\iaury  Dexter  produced  and  direct- 
"The  High  Powered  Rifle."  Joseph 
tz  wrote  the  screenplay  for  the 
pri  production. 

nning  time,  60  minutes.  September 
;ase. 

Saul  Ostbove 


nd  Quiet  Flows  the  Don 

'  -Gorky 

Hartford,  July  28 
irhis  first  part  of  a  Soviet  film  tri- 

y,  based  on  Mikhail  Sholokov's 
pel  about  the  Cossacks  of  the  Don, 
being  distributed  by  United  Artists 

ler  the  United  States-Soviet  motion 
Jture  exchange  plan. 

ergei  Gerasimov,  one  of  his  native 
>  d's  top  film  men,  both  adapted  and 
t?cted  the  property,  culling  dra- 
(;ic  highlights  from  what  was  obvi- 
|ly  a  lengthy  work  of  fiction  on  life 
|:>ng  the  Don  Cossacks  before  the 
i  break  of  World  War  One  and  the 
:  ;sian  revolution. 

lis   central   character   is  Grigory 
;ayed  by  Pyotr  Glebov),  a  free- 
laking  young  man  who  leaves  the 
>ie  his  parents  have  selected  for  him 
i  favor  of  an  initially  care-free  ex- 
•Ince  with  a  married  woman,  Ak- 
a     (Ellina     Bystritskaya ) .  The 
lterous    relationship    produces  a 
d,  but  it  succumbs  when  he  is 
\  i  the  Army  forces, 
bounded,   Glebov  returns   to  his 
llian  setting,  finding  to  his  con- 
I  nation  that  Miss  Bystritskaya  has 
ijn  dallying  with  the  heir  to  an  es- 
|:  where   he    works.   The  much- 
[]Stened  Glebov  returns  to  the  pre- 
Mn^ed  marriage  with  Zinaida  KM- 

HO  o 

Id. 

is  a  work  of  Soviet  cinema  art,  it 
io  be  engrossedly  watched  by  the 
<'ous  screen  aficionados.  As  a  vast 


(Continued  from  page  1) 
ACE  at  the  convention  here,  also  re- 
ported to  the  exhibitors  on  the  new 
production  company  being  sponsored 
by  ACE  in  a  move  to  help  overcome 
the  product  shortage  by  adding  to 
the  sources  of  supply. 

Describing  ACE's  activities  in  op- 
posing the  inauguration  of  pay-TV, 
Frisch  said  that  details  of  the  plan 
to  petition  Congress  will  be  an- 
nounced "in  the  very  near  future" 
and  urged  his  exhibitor  listeners  "to 
carry  out  its  provisions  to  the  very 
last  degree"  at  that  time. 

"At  the  present  moment  there  is 
not  one  person  in  any  community  in 
the  United  States  who  has  to  pay 
money  for  what  he  sees  on  television. 
We  hope  to  keep  it  that  way  and 
we  are  determined  to  do  so,"  Frisch 
said. 

Predicts  'Decisive  Blow' 

"If  theatre  managers  will  devote 
their  time  and  energy  in  carrying 
out  the  instructions  they  will  receive 
with  the  forthcoming  announcement, 
we  would  be  able  to  deal  a  decisive 
blow  against  the  people  who  would 
destroy  your  business.  You  can  help 
defeat  pay-TV.  We  urgently  need 
every  one  of  you  to  defeat  this  dan- 
gerous threat  to  your  very  existence 
as  theatre  owners  or  managers,"  he 
told  the  convention. 

Frisch  said  the  action  to  petition 
Congress  is  but  one  of  several  meas- 
ures being  undertaken  by  ACE's 
Joint  Committee  Against  Toll  TV, 
headed  by  Philip  Harling.  Another 
move,  he  said,  is  a  request  to  the 
Federal  Communications  Commis- 
sion for  a  public  hearing  in  Wash- 
ington on  the  pending  application  of 
Zenith  Radio-RKO  General  for  a 
three-year  over-the-air  pay-TV  test  in 
Hartford,  Conn. 

Sees  All  People  Affected 

"We  plan  to  bring  before  the  FCC, 
leaders  of  civic  groups  to  tell  this 
august  body  what  the  effects  of  pay- 
ing for  television  can  mean  to  all 
kinds  of  people  in  this  country.  We 
think  we  can  present  a  valid  case 
against  this  system  by  which  the 
American  public  would  be  compelled 
to  pay  its  hard-earned  money  for 
what  diey  now  get  for  free.  A  grass 
roots  campaign  to  inform  the  public 
about  this  menace  has  been  started, 
but  it  needs  to  be  greatly  extended. 

All  of  this  takes  money,  incidental- 
ly, and  if  you,  who  will  be  so  direly 
affected  should  pay  TV  get  a  foot- 
hold in  this  country,  have  not  sent 
your  contribution  to  the  committee, 
please  do  so  as  quickly  as  possible. 
Your  amount  is  modestly  scaled  in 
accordance  with  the  figures  sent  to 
all  of  you  on  this  red  card. 

"While  our  immediate  goal  in  the 

panorama  of  a  not-so-long  ago  era, 
it  is  sketchily  entertaining,  a  situa- 
tion attributable  to  its  status  as  part 
of  a  trilogy. 

Running  time,  107  minutes.  Release, 
July,  1960. 

-A.M.W. 


battle  against  pay-TV  is  to  halt  the 
experiment  in  Hartford,  we  also  are 
trying  by  every  means  to  bring  out 
of  committee  two  bills  that  have 
been  reposing  with  the  House  inter- 
state and  Foreign  Commerce  Com- 
mittee. These  are  No.  HJR  130  and 
HR  6245,  both  of  which  would  for- 
bid by  law  any  form  of  pay  television 
as  being  contrary  to  the  public  in- 
terest." 

Blames  Decrees  for  Shortage 

Frisch  said  that  serious  as  the  pay 
TV  threat  is  to  exhibitors  "it  is  cer- 
tainly not  more  so  than  die  ever  de- 
creasing supply  of  pictures  to  show 
on  our  screens."  He  attributed  the 
declining  volume  of  production  to 
theatre  divorcement  imposed  by  the 
federal  court  decrees  in  the  Para- 
mount case. 

"Why  did  this  happen?"  Frisch 
asked.  "Why  has  production  cut  to 
half  of  what  it  used  to  be  in  the 
prime  years  of  our  business? 

"Before  divorcement  the  integrated 
studios  were  under  complusion  every 
season  to  produce  50  to  70  features 
each  to  make  certain  their  own  diea- 
tres  had  enough  product  to  stay  open. 
And  the  companies  without  theatres 
also  needed  a  sizeable  year's  program 
to  compete  in  a  block  booking  mar- 
ket. 

Recalls  Exhibitors'  Apprehension 

"I  well  remember  that  many  pro- 
minent theatre  owners  with  no  studio 
connection  whatever,  predicted  that 
great  harm  would  come  to  all  exhibi- 
tors if  the  studios  were  separated 
from  the  theatres.  They  foresaw  that 
the  studio  policies  would  change  when 
they  no  longer  had  to  keep  on  feed- 
ing features  to  their  own  theatres. 

"Now  that  diey  don't  own  any 
theatres  they  feel  no  obligation  to 
produce  so  many  features. 

"How  do  die  studios  justify  these 
shortages  as  a  business  policy? 

"They  think  they  can  insure  suc- 
cess by  increasing  the  production 
budgets.  That  bigger  budgets  mean 
bigger  box-office;  therefore,  the  same 
annual  investment  on  fewer  pictures 
means  bigger  profits— and  if  some  ex- 
hibitors have  to  shut  down  and  go 
broke— they're  sorry— but  that's  prog- 
ress. 

Says  Sales  to  TV  Resulted 

"With  that  kind  of  thinking  they 
sold  die  pre-'48's  to  TV;  forgetting 
that  the  old  films  might  keep  die  cus- 
tomers at  home  and  cut  the  boxoffice 
revenue  of  their  current  features. 

"And  now  they're  selling  their 
post-'48  libraries— still  discounting  the 
fact  that  theatre  rentals,  not  TV  rev- 
enues, are  keeping  them  in  business. 

"How  far  production  will  rebound 
from  the  effects  of  the  recent  strikes 
is  anybody's  guess,  but  these  dis- 
astrous effects  will  be  felt  by  theatres 
for  months  to  come,"  Frisch  said. 

He  reviewed  progress  in  develop- 
ing ACE's  exhibitor-sponsored  pro- 
duction company,  pointing  out  that 
the  five  national  circuits  have  con- 
tributed  $2,000,000  to  it  and  that 


"substantial  progress"  has  been  made 
toward  raising  die  diird  million,  and 
a  start  is  expected  to  be  made  soon 
"in  accumulating  subscriptions  to  die 
fourth  million." 

"By  that  time,  the  details  of  plan, 
organization  and  financing  will  be 
ready  and  we  can  present  the  pros- 
pectus to  the  whole  country.  Every 
exhibitor  will  be  invited  to  invest  in 
helping  to  save  his  own  business." 

A  further  plea  for  the  support  of 
ACE  was  voiced  by  Sumner  Red- 
stone, official  of  the  Northeast  Drive- 
in  Theatre  Corp.  Boston,  who  em- 
phasized its  value  to  the  industry  as 
a  whole  and  the  necessity  of  imme- 
diate aid  from  all  exhibitors. 


Local  Theatre  Is  Public's 

Image  of  Industry,  Says  MPA  Aide 

VIRGINIA  BEACH,  Va.,  July  28. 
—Pointing  out  that  to  die  average 
citizen,  "the  industry"  is  his  home 
town  theatre,  Margaret  G.  Twyman, 
director  of  community  relations  for 
the  Motion  Picture  Association  of 
America,  told  the  annual  convention 
of  Virginia  Motion  Picture  Theatre 
Assn.  here  today  that  it  is  important 
for  every  theatre  to  develop  a  favor- 
able image  in  the  minds  of  the  mem- 
bers of  die  community. 

"Community  responsibility,"  she 
said,  "like  public  relations,  is  an  ac- 
cepted practiced  art  by  most  indus- 
tries today.  And,  the  film  industry 
cannot  be  an  exception.  Assuming 
this  responsibility  involves  produc- 
tion, distribution  and  exhibition. 

Feels  Personal  Contact  Is  Vital 

"But,  exhibition  seems  to  have  a 
lion's  share,  in  my  opinion,  because 
it  is  you  who  come  in  contact  with 
the  customer  face-to-face!  So,  it  is 
you  who  must  help  build  a  worthy 
image  of  our  industry,  without  which 
none  of  us  can  ever  build  a  success- 
ful business." 

Rives  Brown,  of  Marlinsville,  and 
Harley  Davidson,  of  Washington, 
were  named  members  of  the  direc- 
torate of  die  Virginia  group. 

The  two-day  convention  closed  to- 
night with  a  banquet  and  entertain- 
ment. 


Another  Industry  Union 
Aids  Anti-Pay  TV  Fund 

Anodier  projectionists's  union  has 
contributed  to  the  Joint  Committee 
Against  Pay-TV,  it  was  announced 
yesterday  by  Philip  F.  Harling,  chair- 
man of  the  industry  group  which  is 
seeking  to  ban  pay-TV  by  Congres- 
sional legislation. 

Harling  said  diat  a  check  had  been 
received  from  Local  611,  Motion  Pic- 
ture Operators  Union,  IATSE,  of 
Watsonville,  Calif. 

His  committee  is  seeking  funds  to 
retain  legal,  public  relations,  eco- 
nomic and  engineering  help  in  its 
campaign  for  Congressional  passage 
of  the  Harris  Bills— HJR  130  and  HR 
6245,  which  would  ban  cable  as  well 
as  broadcast  pay-TV. 


AN  IMPORTANT  REMINDER  TO  EVER' 
EXHIBITOR  FROM  COLUMBIA... ABOU 
TRAILERS,  POSTERS  AND  ACCESSORIE 


On  September  1st,  196 

ill 

Columbia  exchanges  throughout  the  country  will  begin  servicing  access* 
ries,  posters  and  trailers  on  motion  pictures  (tw|U  release  after  that  dat. 
For  Columbia  pictures  released  prior  to  September  1st,  1960,  such  a 

STRANGERS  WHEN  WE  MEET... STOP!  LOOK!  AND  LAUGH! 


13  GHOSTS. ..THE  NIGHTS  OF  LUCRETIA  BORGIA 


you  will  continue  to  be  serviced  by  your  regular  sources. 


■  ■  ■ 


I 


Please  note 

so  that  there  will  be  no  delay  in  the  flow  of  material  to  theatres  across  tl 
nation,  Columbia  exchanges  have  already  begun  servicing  accessorie 
posters  and  trailers  on  the  following  pictures  it  has  scheduled  for  relea* 


after  September  1st,  1960:—  wnn\ 

SONG  WITHOUT  END    ALL  THE  YOUNG  MEN 


THE  ENEMY  GENERAL 
AS  THE  SEA  RAGES  FA$|||ND  SEXY 

I'M  ALL  RIGHT  JACK     ON  THE 


For  your  information— Only  trailers  made  and  sold  by 


MOTION  PICTURE 

DAILY 


L.  88,  NO.  21 


NEW  YORK,  U.S.A.,  MONDAY,  AUGUST  1,  1960 


TEN  CENTS 


?at  TV 


American  Films  in  Half  of  Moscow's  For  1961 
ritish  Will  Theatres;  USIA  Director  Reports 


tep  Up  Color 


ewsreels 


lithe,  Movietonews  to  Film 
(fieere  Opening  Parliament 


From  THE  DAILY  Bureau 

XINDON,  July  31  (By  Cable)-A 
jr  newsreel  of  the  State  opening 
Parliament  by   Queen  Elizabeth 
on  November  1  will  be  made  by 
he  and  British   Movietonews,  it 
;  announced  here  at  the  weekend. 
i  announcement  was  taken  as  a 
Jier  indication  that  producers,  en- 
raged by  favourable  exhibitor  and 
|>lic  response  to  color  newsreels, 
[jr  the   initial  experimental  stage 
I  moving  toward  complete  conver- 
|i  to  color. 

jJovernment  sanction  for  the  film- 
i  in  color  of  this  State  occasion  was 
In  as  a  scoop  for  the  film  industry 
l:e  television  will  be  barred  from 
(Continued  on  page  6) 

%PT  Has  Merest  in 
m  Atlanta  Building 

|n  keeping  with  the  policy  of  Amer- 
Ip  Broadcasting  -  Paramount  Thea- 
Inc.  to  convert  or  divest  mar- 
|al  theatre  properties  for  more 
I  Stable  purposes,  Atlanta  Enter- 
lies,  Inc.,  a  subsidiary  of  AB-PT 
i  l  part  of  its  Wilby-Kincey  Thea- 
1;  southern  circuit,  has  formed  a 
iiv  corporation  to  erect  a  modern 
( Continued  on  page  6 ) 

lichman  to  20th-Fox 
I  N.  Y.  Ad-Pub  Post 

)ick  Richman  has  been  appointed 
-  :i  Century-Fox  regional  advertis- 
ii!1 -publicity  manager  for  New  York, 
Bjlney  Bush,  exploitation  director, 
li  ounced  on  Friday.  He  will  suc- 
■d  Adrian  Awan,  whose  appoint- 
jat  as  20th-Fox  exploitation  man- 
fir,  was  announced  by  Bush  earlier. 

lichman  formerly  was  with  the 
(Continued  on  page  6) 


ILEVISION  TODAY -page  4 


From  THE  DAILY  Bureau 

WASHINGTON,  July  31.— In  the  course  of  his  introductory  remarks  at 
the  local  premiere  of  "The  Idiot,"  U.S. I. A.  Director  George  Allen  gave  a  brief 
rundown  of  the  situation  of  American  films  now  showing  in  Russia.  ^ 

Citing  an  American  correspondent  J-^  ^  ^  £     JJ  ^  rj^ 


Plan  Renewal 
Of  News  of  Day, 


UA  Sales  Drive  to 
Honor  Youngstein 

Max  E.  Youngstein,  vice-president 
of  United  Artists,  is  being  honored 
with  a  22-week  sales  drive  to  start  at 
once  and  plan- 
ned as  the  most 
important  i  n 
UA's  history. 

Ann  ounce- 
ment  of  the 
Max  Young- 
stein Drive, 
covering  bill- 
ings, collections 
and  playdates, 
was  made  Fri- 
day by  Wil- 
liam J.  Heine- 


Max  Youngstein 


man,  UA  vice-president.  Co-captains 
are  Heineman  and  David  V.  Picker, 
executive  assistant  to  Arthur  B.  Krim, 
UA  president. 

This  is  only  the  second  time  in 
his  industry  career  Youngstein  has 
accepted  a  sales  tribute.  The  first 
was  UA's  1955  Coats  Off  Drive. 

More  than  $60,000  in  cash  prizes, 
(Continued  on  page  2) 


in  Moscow  as  his  source,  Allen  said 
that  during  the  week  of  June  27- 
July  3,  American  films  were  being 
shown  in  45  of  the  102  movie  houses 
( Continued  on  page  6 ) 

Many  Take  Exhibit 
Space  at  TO  A  Meet 

Theatre  Owners  of  America  at  the 
weekend  announced  a  still  incomplete 
list  of  more  than  30  companies  which 
will  exhibit  at  its  13th  annual  motion 
picture  industry  trade  show  at  the 
Ambassador  Hotel,  Los  Angeles,  Sept. 
13-16,  in  conjunction  with  its  annual 
convention. 

Those  listed  include:  Pepsi-Cola 
(Continued  on  page  4) 

Grubstick  Named  W.B. 
San  Francisco  Manager 

Al  Shmitken,  San  Francisco  branch 
manager  for  Warner  Brothers,  an- 
nounced his  retirement  from  the  com- 
pany. Al  Grubstick,  assistant  branch 
manager  in  San  Francisco,  moves  up 
to  branch  manager  there  today,  ac- 
(Continued  on  page  6) 


20th-Fox  Home  Office  in  Dark  on  Report  Skouras 
Plans  Studio,  Theatre,  TV  Firms  in  Ethiopia 

Home  office  officials  at  20th  Century-Fox  said  they  were  unable  to  comment 
on  a  weekend  dispatch  to  the  New  York  Times  from  Addis  Ababa  which 
reported  that  Spyros  P.  Skouras,  20th-Fox  president,  had  conferred  there  with 
Emperor  Haile  Selassie  on  a  program  of  theatre  construction,  film  production 
and  television  broadcasting  for  Ethiopia. 

The  dispatch  said  that  Skouras  had  been  received  at  the  Emperor's  palace 
and  had  had  a  lengthy  conference  with  Haile  Selassie,  following  which  Skou- 
ras was  reported  as  having  said  he  would  "make  proposals  to  the  Ethiopian 
Government  for  the  production,  exhibition  and  TV  developments. 

20th-Fox  officials  contacted  at  the  home  office  said  they  had  no  previous 
information  on  the  purpose  of  Skouras 's  visit  to  Ethiopia.  The  company  has 
extensive  theatre  interests  in  South  Africa,  the  former  Schlesinger  theatre 
operations,  some  of  which  extend  to  territories  bordering  on  Ethiopia,  such 
as  Kenya.  It  was  surmised  that  Skouras  may  not  have  had  time  to  journey  all 
the  way  to  Johannesburg,  so  met  the  Fox  manager  from  there  in  Addis  Ababa. 

As  of  the  weekend,  Skouras  was  expected  back  in  New  York  tomorrow. 

Eric  Johnston,  Motion  Picture  Ass'n  president,  for  long  has  planned  a  trip 
to  Africa  to  examine  new  market  prospects  for  films.  20th-Fox  resigned  from 
MPAA  recently. 


Joint,  Smooth  Operation 
Results  in  Benefits  to  Both 

Universal  Pictures  plans  to  renew 
for  another  year  arrangements  by 
which  Universal  Newsreel  is  made  up 
by  MGM-Hearst  Metrotone  News  of 
the  Day,  it  was  learned  here  on 
Friday. 

The  renewal  will  be  for  the  year 
1961  under  an  agreement  begun  in 
1958  on  a  two-year  basis.  It  was 
extended  a  year  ago  with  options  for 
renewal  for  two  additional  years. 
Provisions  are  included  for  reopening 
the  agreement  in  the  event  of  cost 
increases.  No  significant  changes  in 
terms  are  expected  to  be  made  in 
connection  with  the  renewal  for  next 
year. 

Under   the   existing  arrangement, 
Hearst  Metrotone  shoots  the  film  for 
the  Universal  Newsreel  as  well  as 
(Continued  on  page  2) 

Martin  Named  to  Lead 
MPAA  Distributors 

Henry  H.  "Hi"  Martin,  vice-pres- 
ident of  Universal  Pictures,  has  been 
named  chairman  of  the  Motion  Pic- 
ture Associa- 
tion  of  Amer- 
ica's national 
d  i  s  t  r  ibutor's 
committee.  He 
succeeds  Jack 
Byrne  of 
M-G-M. 

A  veteran  of 
35  years  with 
Universal,  Mar- 
tin began  as  a 
poster  clerk  in 
Oklahoma  City 
in  1935.  He 
became  general 

sales  manager  in  1957.  The  commit- 
tee he  has  been  named  to  lead  is 
composed  of  general  sales  managers 
of  all  member  companies  of  MPAA. 
Before  becoming  general  sales  man- 
ager for  Universal,  Martin  was  a 
booker,  salesman,  and  branch  and 
district  manager  in  Dallas. 


Henry  H.  Martin 


2 


Motion  Picture  Daily 


Monday,  August  1,  |j 


PERSONAL 
MENTION 


O  OBERT  K,  SHAPIRO,  managing 
AV  director  of  Broadway's  Para- 
mount Theatre,  accompanied  by  Mrs. 
Shapiro,  left  New  York  at  the  week- 
end for  Hollywood. 

• 

Norton  V.  Ritchey,  president  of 
Allied  Artists  International,  will  leave 
here  tomorrow  for  London. 

• 

Martin  S.  Davis,  Paramount  na- 
tional advertising,  publicity  and  ex- 
ploitation manager,  returned  to  New 
York  from  London  at  the  weekend. 
• 

Herbert  Yates,  former  head  of 
Republic  Pictures,  and  his  wife, 
Vera  Ralston,  left  New  York  on 
Saturday  aboard  the  "Augustus"  for 
Italy. 

• 

Frank  Schreiber,  branch  manager 
for  Universal  in  Cincinnati,  has  left 
there  with  Mrs.  Schreiber  for  a  va- 
cation in  Odessa,  Mich. 

• 

Joseph  G.  Aurrichio,  vice-presi- 
dent of  JJK  Copy-Art,  will  return  to 
New  York  today  from  a  vacation. 
• 

Irving  Lester,  manager  of  the  mo- 
tion picture  department  of  the  Hearst 
Sunday  newspapers,  left  here  with 
his  family  at  the  weekend  for  Glen 
Spey,  N.  Y. 

• 

Dick  Brooks,  press  representative 
for  Embassy  Pictures  here,  has  re- 
turned to  New  York  following  a  tour 
of  the  southern  states  for  "Hercules 
Unchained." 

• 

Irving  H.  Bloom,  Boston  advertis- 
ing and  promotion  executive,  has  be- 
come a  grandfather  for  the  sixth  time 
with  the  birth  of  a  daughter,  Susan 
Donna,  to  his  daughter-in-law,  Mrs. 
Alan  Bloom. 

• 

Dick  Shawn,  comedian,  will  leave 
here  today  for  Hollywood. 


UA  Drive 


check 
with 


national 
screen 
service 


for  the  best  in 
SPECIAL  TRAILERS 


( Continued  from  page  1 ) 
a  record  sum,  will  be  awarded  to  the 
33  competing  branches  in  the  United 
States  and  Canadian  territories.  Ex- 
changes will  be  aligned  in  three 
major  groups. 

In  a  wire  sent  to  every  member 
of  division,  district  and  branch  staffs 
on  the  eve  of  the  drive,  co-captains 
Heineman  and  Picker  forecast  the 
most  successful  sales  effort  since  the 
company's  founding  in  1919:  "We 
are  particularly  enthusiastic  about  the 
drive  honoring  Max  and  know  each  of 
you  shares  the  same  enthusiasm  and 
excitement. 

Record  Business  Predicted 

"His  continuing  contributions  to 
the  company,  his  aggressive  and 
forthright  leadership,  his  love  and 
respect  for  the  motion  picture  in- 
dustry serve  as  inspiration  for  all  of 
us.  We  feel  privileged  to  have  been 
selected  as  co-captains  for  this  drive 
honoring  Max.  We  are  confident  that 
the  drive  will  produce  the  biggest 
total  revenue  and  greatest  number 
of  bookings  of  any  sales  campaign  in 
our  company's  history.  We  know  that 
each  of  you  will  dedicate  himself  to 
the  challenge  of  the  months  to  come." 

The  Max  Youngstein  Drive  will 
be  run  in  two  laps  and  a  final  stretch 
period.  The  first  lap  of  nine  weeks 
ends  October  1.  The  second  lap  of 
eight  weeks  ends  November  26,  and 
the  final  stretch  period  of  five  weeks 
ends  December  31. 

Cash  Prizes  Included 

Substantial  cash  prizes  will  go  to 
the  first  three  winners  in  each  divi- 
sion for  each  three  laps.  Grand  prizes 
will  be  awarded  to  the  three  winners 
in  the  overall  standings  at  the  con- 
clusion of  the  drive.  Division  and 
district  prizes  will  also  be  awarded. 

The  billing,  collections,  and  play- 
date  campaign  involves  the  greatest 
concentration  of  outstanding  product 
ever  distributed  by  United  Artists.  A 
top  budget  advertising,  publicity  and 
exploitation  program  will  back  the 
features  figuring  in  the  salute  to  the 
UA  vice-president. 

M.  J.  Cointment  Dies 

DONALDSON,  La.,  July  31.-Max 
J.  Cointment,  manager  of  the  Harp 
theatre  interests  here  and  in  Thibo- 
deaux,  died  at  his  home  here  at  the 
age  of  56  after  40  years  in  the  indus- 
try. He  is  survived  by  his  widow,  a 
daughter,  brother,  two  sisters  and  a 
grandchild. 


Youngstein  Credited 
With  Wild'  Courage 

By  SAUL  OSTROVE 

"Something  Wild"  isn't  only  the 
title  of  a  new  picture  being  directed 
here  by  Jack  Garfein  for  United  Art- 
ists release.  These  two  words  also  ex- 
press the  young  director's  affection 
for  Max  Youngstein,  UA  vice-presi- 
dent, and  for  any  other  film  execu- 
tive who  would  give  young  produc- 
tion personnel  a  genuine  chance  to 
make  the  grade  in  pictures  without 
dangling  a  "star  name"  clause  before 
them. 

Breaks  Bread  with  Press 

Garfein  stepped  off  his  indoor  set 
Friday  long  enough  to  lunch  with  the 
trade  press  and  tell  of  his  excitement 
over  "Something  Wild,"  which  stars 
his  wife,  Carroll  Baker,  with  Ralph 
Meeker  and  Mildred  Dunnock. 
George  Justin  is  producing  the  pic- 
ture which  is  based  on  the  novel 
"Mary  Ann,"  written  by  Alex  Carmel, 
who  with  Garfein  wrote  the  screen- 
play. 

The  picture  is  about  New  York.  It 
is  being  filmed  here  in  its  entirety. 
New  York,  Garfein  explained,  is  the 
heroine,  the  oppressor,  the  cynic  and 
finally  the  rehabilitator  for  the  play- 
ers. But  Garfein  shuddered  when  it 
was  suggested  that  "Something  Wild" 
would  be  an  art  film.  He  was  not 
the  first  director  who  regarded  such 
a  label  as  the  kiss  of  death  at  the 
box  office. 

Criticizes  Broadway  Producer 

Garfein's  clear  implication  was 
that  Youngstein,  in  offering  to  finance 
an  off-beat  picture  such  as  "Some- 
thing Wild,"  had  more  courage  than 
all  the  producers  on  the  Broadway 
legitimate  stage.  There,  he  said,  the 
producer  has  lost  touch  with  his  pub- 
lic and  won't  chance  a  really  con- 
troversial play.  Those  must  travel 
downtown  to  Off-Broadway,  he 
added. 

Garfein  also  favors  a  government 
subsidy  for  film-makers.  He  sees  no 
reason  why  he  should  have  to  go 
from  studio  to  studio  with  his  prop- 
erties, despite  the  benevolence  of  the 
industry's   Max  Youngstein. 

Wald  to  Produce  'Roses' 

HOLLYWOOD,  July  31.  -  Jerry 
Wald  will  produce  "A  Loss  of  Roses" 
as  one  of  12  pictures  his  company 
will  make  for  20th  Century-Fox,  it 
has  been  announced  by  executive  pro- 
ducer Robert  Goldstein. 


'News  of  Da 


'Make  Love9  Slated  Here    Miller  for  'Back  Street' 


Twentieth  Century-Fox's  "Let's 
Make  Love,"  Marilyn  Monroe's  latest 
starring  vehicle,  will  have  a  dual  pre- 
miere here  in  mid-August  at  the  Para- 
mount and  the  Trans-Lux  52nd  Street 
theatres. 


HOLLYWOOD,  July  31.  -  David 
Miller,  who  recently  directed  "Mid- 
night Lace,"  the  Arwin  production 
starring  Doris  Day  ad  Rex  Harriman 
for  Universal  -  International,  has  been 
set  to  direct  "Back  Street." 


( Continued  from  page  1 )  j 
its  own,  and  makes  up  both  rfj 
The  Universal  Newsreel  staff  unfl 
Tom  Mead,  editor,  edits  the  foofa 
and  scores  it.  Printing  is  donal 
Pathe  Laboratories. 

Universal's  decision  to  extendi^ 
agreement  assures  the  industry  of,fl 
continuation  of  two  newsreels.  I 
arrangement  was  entered  into  shtl 
after  the  demise  of  the  Warner-Pi 
News  and  Paramount  News,  anil 
reported  to  have  proved  beneficisj 
both  News  of  the  Day  and  Univol 
News.  It  is  regarded  as  one  of  1 
few  examples  of  streamlining  fori 
sential  economies  undertaken  byj 
industry  that  has  proved  complel 
satisfactory  thus  far. 

Had  Been  Operated  at  Loss 

Previously,  the  Universal  news 
had  not  been  earning  its  produc 
cost.  Under  the  new  arrangemen 
is  reported  not  only  to  be  mee 
production  costs  but  to  be  throv 
off  something  toward  its  distribu 
costs  as  well.  As  long  as  it  contir 
near  the  break-even  mark,  Unive 
management  is  understood  to  be  ; 
pared  to  continue  it. 

Also  helping  to  assure  the  c 
tinued  existence  of  the  newsree 
the  ability  of  the  department  to  t 
out  short  subjects  with  the  same 
and  facilities. 


George  Josephs  Ends 
32-Year  Col.  Employ 

George  M.  Josephs,  Columbia 
tures'  director  of  domestic  sales 
Samuel  Goldwyn's  "Porgy  and  Be 
has  announced  his  resignation  fi 
Columbia.  Effective  July  29,  the  re 
nation  concludes  an  association  of 
years. 

A.  Montague,  executive  vice-pr 
dent  of  Columbia,  said  Joseph's  re 
nation  was  "accepted  with  relucta 
because  of  the  valuable  services 
has  rendered  Columbia  through 
years  and  the  high  personal  este 
in  which  we  all  regard  him." 

Josephs  has  spent  his  entire  mot 
picture  career  with  Columbia,  \K 
early  assignments  including  the  m 
agership  of  the  print  and  sales 
counting  departments.  In  1946, 
became  assistant  to  Montague,  tli 
the  company's  general  sales  manaj! 
He  was  named  a  circuit  sales  exe 
tive  in  1954  and  last  December  v 
made  sales  director  for  "Porgy 
Bess." 


TRANSPORTATIOi 
COUNSELORS  INC 

TIME  &  LIFE  BUILDING 
ROCKEFELLER  CENTER 
JU  2-8110 

LARKIN  and  DORICE  LUCI 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fee 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bure! 
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Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Mot;! 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-31J 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagh 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  y< 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secol 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  1'; 


ly,  August  1,  1960 


Motion  Picture  Daily 


3 


|le  and  Ghosts  Due 
I.R.R.  Station 


>sts  tread  where  Long  Island 
liters  fear  to  travel!  Spook-film 
:er  William  Castle  is  scheduled 
rive  this  morning  aboard  a 
er"  train  in  the  strike-bound 
I'ork  terminal  of  the  Long  Is- 
lailroad  with  the  ghost  stars  of 
est  film,  "13  Ghosts,"  including 
eton,  vampire  and  a  headless 
mer. 

tie,  who  currently  is  on  a  na- 
tour  in  behalf  of  his  Columbia 
s,  will  be  met  at  the  otherwise 
jd  station  by  members  of  the 
York  chapter  of  the  National 
m  Castle  Fan  Club. 


Ljlio  Production  Level, 
•  Films  in  Work 


<  From  THE  DAILY  Bureau 
LLYWOOD,  July  31.  -  With 
'ictures  completed  and  two  new 
Itarted  this  week,  the  total  num- 

feature  films  in  production  re- 

at  33. 

ted  were  two  for  United  Artists 
i,  "Something  Wild,"  Prome- 
1  Production,  shooting  in  New 
with  George  Justin  producing 
ck  Garfein  directing.  The  other 
ne  started  was  "Revolt  of  the 
,"  an  Ambrosiana  Films  Pra- 
ia, shooting  in  Spain, 
lpleted:  "Five  Guns  to  Tomb- 
Zenith  Films  Production  for 
I  Artists  release,  and  "Girl  of 
.ight,"  a  Vanguard  Productions 
ir  Warner  Brothers  release.  The 
starring  Anne  Francis,  Lloyd 
.  John  Kerr  and  Kay  Medford, 
';d  on  the  social  and  psychoan- 
jl  study  by  Dr.  Harold  Green- 


ine  Sets  Canadian 
|r  for  'Hercules' 

lis  for  a  6,000  mile  promotional 
F  Canada  in  behalf  of  "Hercules 


Choice  of  Butler  As  Independent 
Producers1  Liaison  Is  Questioned 


By  E.  H.  KAHN 

WASHINGTON,  July  31. -The  idea  that  Paul  Butler,  former  chairman  of 
the  Democratic  National  Committee,  would  be  a  desirable  legislative  repre- 
sentative in  Washington  for  the  independent  producers  in  the  film  industry 
has  raised  some  eyebrows  here.  There 


has  been  some  disposition  to  question 
whether  the  interests  of  the  inde- 
pendent producers  are  so  different 
from  those  of  the  major  companies 
as  to  warrant  retention  of  a  separate 
representative.  Beyond  that,  there  has 
been  widespread  questioning  of  the 
political  savvy  of  the  people  who 
suggest  Butler  for  a  job  that  would 
consist  in  large  part  of  Congressional 
liaison. 

The  very  factor  that  makes  for  a 
good  share  of  Butler's  political 
strength  at  the  moment  also  con- 
stitute his  main  weakness.  As  Na- 
tional Chairman,  Butler  strayed  far 
from  the  traditional  role  of  being  a 
compromiser  and  a  healer  of  the 
breaches  that  inevitably  occur  in  any 
big  organization.  In  the  eyes  of  some 
of  the  inner  circle  of  politicians,  he 
created  rifts,  and  made  no  effort  to 
compromise  differences  when  doing 
so  would  have  meant  sacrificing  ideas 
that  he  held  dearly. 

Convention  Situation  Recalled 

Butler's  role  in  the  recent  Demo- 
cratic convention  that  nominated 
Sen.  Kennedy  (D.,  Mass.)  for  the 
Presidency  provoked  some  bitter  com- 
ment even  before  the  event.  It  is  not 
likely  to  persist  as  an  open  irritation 
since  the  party  now  is  almost  united 
behind  its  candidates,  though  it  is 
clear  that  some  elements  would  like 
to  be  more  dissident  than  they  dare 
to  be  right  now.  The  feeling  that 
Butler  was  not  above  using  the  job 
of  National  Chairman  to  advance  the 
candidacy  of  one  person  has  not  by 
any  means  died  down.  It  would  be 
bad  form,  as  well  as  bad  politics,  to 
stress  it  now.  There  can  be  no  doubt, 
however,  that  this  will  linger  in  the 
minds  of  members  of  the  House  and 
Senate  for  some  time  to  come. 


regard  to  his  conduct  of  the  Los  An- 
geles convention.  Smathers  is  the 
chairman  of  the  Democratic  Sena- 
torial Campaign  Committee.  Imme- 
diate provocation  of  his  comment  was 
his  allegation  that  Butler  had  de- 
prived Democratic  Senatorial  candi- 
dates of  a  prominent  role  in  the  con- 
vention. Smathers  said  that  this  was 
attributable  to  Butler's  desire  to  block 
members  of  Congress  from  a  place 
in  the  convention  because  of  past 
differences  between  Butler  and  Con- 
gressional figures.  The  Florida  Sena- 
tor—thought of  as  a  Southern  mod- 
erate—said that  he  regretted  that 
Butler's  feeling  against  him  had  been 
taken  out  on  Democratic  Senatorial 
candidates. 

Kennedy  Link  Not  Clear 

There  is  some  question,  at  this 
point,  of  how  close  Butler  is  to  Sen. 
Kennedy,  the  Democratic  Presiden- 
tial nominee.  Even  if  it  were  con- 
ceded that  Butler  is  very  close  to 
Kennedy,  and  that  Kennedy,  if 
elected,  would  be  disposed  to  lend 
an  ear  to  Butler's  views,  this  would 
appear  to  have  little  influence  on  But- 
ler's relationship  with  the  legislature. 
It  could,  of  course,  mean  that  liaison 
with  the  Executive  Branch  of  the 
Government  would  be  very  good. 
This  is  not  to  be  taken  lightly. 

Butler's  relationships  with  Demo- 
cratic liberals  in  the  Senate,  for  ex- 
ample, are  not  much  better  than  his 
relations  with  the  conservatives.  For 
reasons  which  may  be  obvious  to 
hindsight,  it  is  hardly  a  secret  that 
Hubert  Humphrey  (D.,  Minn.)  takes 
a  less-than-cordial  view  of  Butler.  It 
would,  in  fact,  be  difficult  to  come 
up  with  a  very  long  list  of  names  of 
Senators  known  to  take  a  strong  pro- 
Butler  view. 


ci.inea  were  announced  nere  ar 
j'-eekend  by  Joseph  E.  Levine, 
lent  of  Embassy  Pictures. 
L  Dubin,  Warner  Brothers  Cana- 
nj;xploitation  representative,  will 
ptfi XS  important  Dominion  com- 
B.es  during  the  next  four  weeks 
'-filing  the  Levine  film  in  the  in- 
tj  of  Canada.  For  10  cities,  it  will 
rijthe  first  time  a  film  distributor 
jnt  in  a  promotional  representa- 
Ij  help  the  local  theatres  plan 
ii  campaign. 

Ft  tour  was  set  in  Toronto  by  Le- 
ft] nd  Warner  Brothers'  Canadian 
i  Haskell  Masters. 

ife'  Record  at  Guild 

|i  All  Right,  Jack,"  a  Boulting 
mis  Production  for  Columbia  Pic- 
Irelease,  has  passed  the  $200,000 
■in  grosses  at  the  450-seat  Guild 
P'e  in  New  York,  according  to 
alfackter,  Columbia  vice-president 
I  general  sales  manager.  Current 
rites  are  that  the  film  will  run  at 
Liild  Theatre  into  next  year. 


Disliked  by  Some  Southerners 

Butler,  as  National  Chairman, 
seems  to  have  particularly  annoyed 
Democrats  from  the  Southern  States 
without  making  many  friends  among 
liberals.  For  one  thing,  his  stand  on 
Civil  Rights  irritated  them.  Forget- 
ting any  moral  issues  that  may  be 
involved,  the  fact  remains  that  the 
Southerners  are,  by  and  large,  the 
senior  members  of  the  House  and 
Senate.  They  hold  the  key  committee 
chairmanships.  To  the  extent,  for  ex- 
ample, that  a  representative  of  in- 
dependent producers  would  have  to 
deal  with  only  four  key  committees— 
those  that  write  taxes  and  those  that 
regulate  commerce,  including  radio- 
TV— it  would  be  necessary  to  deal 
with  three  Southern  chairmen  and 
one  from  the  Pacific  Northwest. 

In  this  connection,  it  might  be 
worth  noting  that  Sen.  George  Smath- 
ers (D.,  Fla.)  went  to  the  trouble  of 
publicly  blasting  the  "narrow  and 
vindictive  attitude  of  Paul  Butler"  in 


Most  Problems  Legislative 

The  fact  is,  of  course,  that  more 
of  the  motion  picture  industry's  prob- 
lems seem  to  be  legislative  than  Ex- 
ecutive. There  are  tax  ridings  to  be 
fought  through  the  Internal  Revenue 
Service— and  this  might  be  of  partic- 
ular importance  to  the  independents. 
Much  of  this  work,  of  course,  has  to 
be  done  with  the  aid  of  technically 
competent  attorneys.  More  often, 
there  are  changes  in  the  tax  laws 
that  must  be  enacted  by  Congress— 
and  these  would  have  to  be  gotten 
past  such  conservative  gentlemen  as 
Chairman  Harry  Byrd  (D.,  Va.)  of  the 
Senate  Finance  Committee  and  Chair- 
man Wilbur  Mills  (D.,  Ark.)  of  the 
Ways  and  Means  Committee. 

Meanwhile,  the  independent  pro- 
ducers who  for  a  time  had  considered 
forming  their  own  organization  with 
Butler  as  the  director,  now  are  re- 
ported to  have  decided  to  work 
through  the  Screen  Producers  Guild 
for  the  time  being,  at  least. 


PEOPLE 


Harry  M.  Pimstein,  industry  attor- 
ney, has  announced  the  removal  of 
his  offices  to  521  Fifth  Avenue,  New 
York. 

□ 

Mrs.  Carmen  Smith,  of  Hodges 
Theatre  Supply,  New  Orleans,  and 
Jane  Ella  Moriarty  of  the  Richards 
Center  staff,  have  been  named  rep- 
resentatives from  that  area  to  the 
convention  of  Women  of  the  Motion 
Picture  Industry,  to  be  held  Sept. 
8-11  in  Toronto. 

□ 

Martha  Raye  was  guest  of  honor 
at  a  luncheon  in  the  Eden  Roc  Hotel, 

iami  Beach,  tendered  her  by 
PROPS,  an  organization  composed  of 
local  women  connected  with  show 
business  in  the  Florida  resort. 

□ 

Frances  Hopkins,  formerly  with 
Republic  Pictures  in  Atlanta,  has  re- 
turned to  Film  Row  there  as  secre- 
tary at  Buena  Vista,  replacing  Valerie 
Waters,  who  has  transferred  to  the 
accounting  department. 


National  Screen  Adds 
Two  to  Sales  Staff 

National  Screen  Service  is  adding 
two  new  men  to  its  sales  staff,  Burton 
E.  Robbins,  vice-president  in  charge 
of  sales,  announced. 

Charles  R.  Palmer  will  be  the  new 
salesman  in  the  Cincinnati  office,  in 
charge  of  the  territory  formerly  han- 
dled by  Carl  Dortic.  In  Seattle,  Cedric 
R.  Hess  has  been  assigned  to  replace 
Harry  Lewis,  resigned. 


4 


Motion  Picture  Daily 


Monday,  August  1,  W 


FCC  Sets  Interim 
Program  Policy7 

From  THE  DAILY  Bureau 

WASHINGTON,  July  31.-An  "in- 
terim" programming  policy  has  been 
adopted  by  the  Federal  Communica- 
tions Commission.  It  will  remain  in 
effect  at  least  until  FCC  gets  further 
along  in  its  study  of  the  extent  of  its 
powers  to  regulate  programming. 

The  new  policy  requires  applicants 
for  new  and  renewal  radio  and  TV 
licenses  to  show  how  they  are  meet- 
ing the  public  service  needs  of  their 
local  communities. 

FCC  rejected  quite  firmly  any  no- 
tion that  it  could  or  should  engage  in 
censorship.  It  said: 

"The  communication  of  ideas  by 
means  of  radio  and  television  is  a 
form  of  expression  entitled  to  protec- 
tion against  abridgement  by  the  First 
Amendment  to  the  Constitution.  The 
commission  may  not  impose  its  pri- 
vate notions  of  what  the  public  ought 
to  hear." 

FCC  went  into  the  matter  of  "the 
public  interest"  in  connection  with 
its  licensing  activities.  It  said  that 
this  might  constitute  a  program 
schedule  in  which— in  addition  to  en- 
tertainment—opportunity was  offered 
for  airing  local  issues,  presentation 
of  local  talent,  presentation  of  chil- 
dren's programs,  and  material  in  the 
general  public  affairs  and  educational 
areas,  such  as  political  news,  farm 
news,  sports,  and  religious  program- 
ming. 

New  Closed  Circuit 
Network  for  Business 

Proposed  formation  of  a  closed  cir- 
cuit TV  network  by  TelePrompTer 
embracing  eight  cities  contemplates 
communications,  rather  than  enter- 
tainment objectives,  company  offi- 
cials stated  at  the  weekend. 

TelePrompTer  has  applied  t  o 
A.T.&T.  for  coaxial  cable  connections 
for  the  circuit  which,  it  is  planned, 
will  include  New  York,  Boston,  Wash- 
ington, Philadelphia,  Pittsburgh,  De- 
troit, Cleveland  and  Chicago,  and 
would  cover  the  hours  from  10  A.M. 
to  5  P.M. 

Currently,  on  a  one-time  basis  for 
its  communications  closed  circuit 
hookups,  TelePrompTer  is  obliged  to 
pay  the  standard  charge  of  $1.25  per 
mile,  per  hour.  If  A.T.&.T.  approves 
the  proposed  new  hookup  on  a  per- 
manent basis,  a  lower  long-lines 
charge  would  apply,  entailing  econo- 
mies which  could  be  passed  along  to 
customers  and  which  in  turn  would 
help  attract  new  ones,  TelePrompTer 
officials  pointed  out.  In  addition,  they 
said  it  would  make  it  possible  to 
establish  some  continuity  in  the  com- 
pany's industrial  closed  circuit  TV 
operations,   and   would   provide  in- 


Open  New  York 
Office  of  TV  Code 

From  THE  DAILY  Bureau 
WASHINGTON,  July  31.  -  The 
New  York  office  of  the  National  As- 
sociation of  Broadcasters  TV  Code 
will  open  tomorrow.  Stockton  Helf- 
frich,  former  network  executive,  is  di- 
rector of  the  office,  temporarily  lo- 
cated at  380  Madison  Ave.,  in  the 
Transcontinent  Television  Corp.  of- 
fices. 


Harold  Goldman  Forms 
New  TV  Film  Company 

Formation  of  Television  Enterprises 
Corporation  (TEC),  a  new  television 
film  distribution  organization,  was  an- 
nounced today  by  Harold  Goldman, 
veteran  TV  film  figure  and  a  former 
vice-president  of  National  Telefilm 
Associates,  Inc. 

Goldman,  who  will  be  president  of 
the  firm,  said  the  organization  will 
handle  specialized  product  for  televi- 
sion exhibition  throughout  the  world. 
He  also  said  that  negotiations  are  in 
progress  for  the  acquisition  of  a  num- 
ber of  important  properties  of  a  spe- 
cialty nature  which  will  be  put  into 
distribution  shortly. 

Headquarters  for  the  new  firm  will 
be  in  Hollywood.  Goldman  currently 
is  in  New  York  to  establish  an  Eastern 
headquarters.  He  will  be  in  Chicago 
next  week  to  set  up  a  Mid-western 
division  in  that  city. 

Capital  Cities  Reports 
$455,870  6-Month  Net 

Net  income  for  the  first  six  months 
of  1960  amounted  to  $455,870,  Frank 
Smith,  president  of  Capital  Cities 
Broadcasting,  has  reported  to  stock- 
holders. This  is  an  increase  of  $234,- 
821  over  last  year  for  the  same  period. 
Net  earnings  per  share  were  equal  to 
40  cents  compared  with  19  cents  for 
1959. 

Income  from  sales  for  Capital  Cities 
was  approximately  39  per  cent  over 
last  year.  This  period  includes  results 
for  a  full  three  months  operation  of 
WPRO  stations  in  Providence  during 
1960.  WPRO-AM  FM-TV  were  ac- 
quired on  April  16,  1959.  For  the  six- 
month  period,  sales  increased  77  per 
cent  over  last  year. 


creased  use  for  equipment  where  it  is 
installed  and  without  necessitating  its 
being  shifted  to  new  locations. 

The  objective  will  be  to  get  more 
events  lined  up  for  the  new  network 
than  has  been  practical  heretofore, 
such  as  company  conferences,  new 
product  introductions  to  dealers  and 
special  industrial  events.  A  customer, 
it  was  pointed  out,  will  be  able  to 
take  any  of  the  eight  cities  desired, 
or  could  have  more  added,  if  needed. 


REVIEW; 

For  The  Love  Of  Mike 

20th-Fox — Chergari 

"For  the  Love  of  Mike"  goes  out  of 
its  way  to  insure  acceptance  by  every 
family  member.  It  espouses  religion, 
children,  disabled  animals  and  a 
speedy  colt,  and  little-boy  awe. 
"Mike"  is  12-year-old  Danny  Bravo, 
an  Indian  lad  who  wants  to  see  a  new 
church  built  at  his  impoverished  New 
Mexican  pueblo  as  badly  as  do  the 
priests,  elderly  Arthur  Shields  and  his 
successor  Richard  Basehart. 

Daniel  D.  Beauchamp's  screen- 
play has  Mike,  an  orphan,  play  cook 
and  footman  to  Shields,  who  is  criti- 
cally ill  and  expected  to  die  within 
the  year.  The  boy  nurses  sick  animals 
back  to  health  in  his  spare  time.  In 
short,  he  is  what  every  nice  little  boy 
should  be.  When  Basehart  comes  to 
the  village  to  succeed  Shields,  the 
boy  determines  to  find  a  way  to  build 
a  church  before  Shields  dies. 

The  boy  enters  his  colt  in  a  county 
fair  race  and  wins  the  $2,000  purse. 
Because  the  villagers  have  bet  a  fair 
share  on  Mike's  horse,  so  much  more 
money  is  gathered  for  church  con- 
struction. But  it  is  learned  that  the 
horse  belongs  to  cowboy  star  Rex 
Allen  (who  plays  himself).  Mike 
didn't  steal  the  horse,  it  simply 
strayed  away. 

But  the  boy,  crushed,  runs  off  into 
the  mountains  with  the  horse.  He  is 
fetched  finally  by  a  "posse"  composed 
of  Basehart,  Allen,  Stu  Erwin,  the 
village  doctor,  and  Armando  Silvestre, 
a  willing  Indian.  The  ending  is  logical 
and  happy.  The  boy  has  his  horse  and 
village  shall  have  its  new  church. 

The  picture  is  presented  by  F.  H. 
Ricketson,  Jr.,  and  Ted  R.  Gamble, 
and  produced  and  directed  by  George 
Sherman.  It  is  a  Chergari  Corp.  pro- 
duction in  CinemaScope  and  De  Luxe 
Color. 

Running  time,  84  minutes.  August  re- 
lease. Saul  Ostrove 


Cleveland  Meet  Today 
For  Will  Rogers  Fund 

Special  to  THE  DAILY 

CLEVELAND,  July  31.-A  general 
industry  meeting  to  form  plans  to 
try  to  reach  the  $100,000  goal  set 
for  the  Will  Rogers  Memorial  Hospi- 
tal Fund  from  northern  Ohio  has 
been  called  for  tomorrow  at  1:30  P.M. 
in  the  20th  Century-Fox  screen  room 
here  by  distributor  chairman  Ray- 
mond Schmertz,  20th-Fox  branch 
manager,  and  Frank  Murphy,  Loew's 
Theatres  division  manager  and  ex- 
hibitor chairman. 


O'Donnell  Meet  Today 

BOSTON,  July  31.-A  meeting  to 
set  plans  for  the  O'Donnell  Memo- 
rial Year  drive  of  the  Will  Rogers 
Memorial  Hospital  has  been  called  for 
tomorrow  by  Tom  O'Brien,  branch 
manager  of  Columbia  Pictures,  and 
George  Roberts,  of  Rifkin  Theatres. 
It  will  be  held  at  the  Universal  screen- 
ing room. 


TO  A  Meetiri 


( Continued  from  page  1 )  M 
Company,  New  York;  Coca-iM 
Company,  Atlanta;  American  Sc  A 
Company,  Grand  Rapids;  Bruns\l 
Balke-Collender,  Chicago;  Enc.M 
paedia   Brittanica,  Chicago. 

National  Vendors,  St.  Louis;  la 
tors  and  Company,  Nashville;  Ma  y 
Inc.,  Kansas  City;  B.  F.  Shearer,'] 
Francisco  and  Los  Angeles;  RJ« 
Vide  Co.;  National  Carbon  Co.,  J 
York;  Switzer  Licorice  Co.,  St.  LIB 
Cole  Products  Corp.,  Chicago;  1 
tinental  Vending  Machine  1 
Westbury,  N.  Y.;  APCO,  Inc.,  | 
York. 

Royal  Crown  Cola  Co.;  Stanfonl 
dustries,  Oaklawn,  111.;  BallarJ 
Co.,  Omaha;  Great  Books  of  J 
Western  World,  Los  Angeles;  Sel 
Dispensers,  Long  Island  City,  X 1 
Strong  Electric  Corp.,  Toledo. 

Carbonic  Dispensers;  Dr.  Pell 
Co.,  Dallas;  International  Seat  11 
sion,  Union  City  Body  Co.,  U.l 
City,  Ind.;  Savon  Co.,  Paterson, 
Towne  Talk  Co.,  Los  Angeles;  (1 
tury  Projector  Corp.,  New  "M 
Lorraine  Carbon  Co.,  Boonton,  Nl 
Heywood  -  Wakefield  Co.,  Garol 
Mass.,  and  Menominee,  Mich;  Mil 
graph,  Chicago;  A.  &  M.  Karagha 
an,  New  York;  Wagner  Sign  Serf 
Chicago. 

Two  Associations  Co-Sponsorir 

The    Theatre    Equipment  Suil 
Manufacturers'   Association   and  1 
Theatre  Equipment  Dealers  Assii 
tion  have  joined  TOA  in  co-spon 
ing  the  trade  show. 

Cooper  Found.  Enlist 
$25,000  to  ACE  Proi 

Special  to  THE  DAILY 
LINCOLN,  Neb.,  July  31-KeJ 
E.  Anderson,  general  managerj 
Cooper  Foundation  here,  has  j 
nounced  that  the  Foundation  has  I 
thusiastically"  subscribed  $25,00(1 
the  projected  American  Congress] 
Exhibitors  production  company. 

Anderson  said,  "I  have  advised) 
five  theatre  ex-affiliates  that  we  i 
they  are  to  be  commended  for  lea<ij 
the  way  in  establishing  a  company 
finance  the  production  of  more  q? 
ity  motion  pictures.  I  am  certain  I 
the  advent  of  this  new  company! 
the  production  scene  will  have  a 
terially  beneficial  effect  on  the  ni; 
ber  of  quality  motion  pictures  aif 
able  to  exhibitors  as  a  whole." 

DiFonso  Treasurer 
Of  America  Corp. 

Rocco  J.  DiFonso  has  been  eleCj 
treasurer  and  chief  financial  officei' 
America  Corp.,  it  was  announced  j 
Gordon  K.  Greenfield,  presidi 
America  Corp.  is  the  parent  of  Pat 
Laboratories,  among  other  subs 
aries. 

DiFonso,  a  former  controller  i 
assistant  treasurer  of  H.  K.  Pot 
Co.,  joined  America  Corp.  earlier  I 
year. 


Now  in  preparation— fae  1961  Editions  of 
MOTION  PICTURE  ALMANAC 

.  .  .  TELEVISION  ALMANAC 


In  these  two  companion  volumes  is  mirrored  the  whole 
business  world  of  the  screen.  Each  supplies  the  up-to-date 
facts  of  industrial  structure,  performance,  companies,  or- 
ganizations, products  and  services  in  its  own  particular 
field— plus  data  pertinent  to  both  motion  pictures  and 
television.  With  identical  biographical  sections,  the  Al- 
manacs provide  the  only  Who's-Who  of  these  inter- 
related industries.  Every  edition  is  sold  out  soon  after 
publication— to  make  sure  of  your  copy  or  set,  you  are 
advised  to  send  in  your  order  early.  There's  a  convenient 
coupon  below. 


At  your  fingertips  —  the  Whole  Business  World  of  the  Screen! 

QUIGLEY  PUBLICATIONS 
1270  Sixth  Avenue,  New  York  20,  N.  Y. 

Send  a  copy  of  the  1961  Edition  of: 


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Date  


1961 

I 

1961 

INTERNATIONAL 

INTERNATIONAL 

Motion  Picture 

i 

I . 

Television 

ALMANAC 

| 
n 

| 

I  - 
i 

ALMANAC 

Who 
What 

Where  in  Television  and  Radio 

'            ;\  -■  .                  .^i  3."°-'  * ••  \  '*" 

NAME_ 


ADDRESS 


6 


Motion  Picture  Daily 


Monday,  August  1,  1£ 


Ne  wsree  Is 


(Continued  from  page  1) 
the  ceremony   to  make  way  for  a 
"vivid"  color  record  of  the  event. 

The  newsreels  however  have  agreed 
to  make  a  black  and  white  version 
available  to  TV. 

Pathe  will  be  responsible  for  pro- 
duction of  the  reel  which  will  be  of 
longer  duration  than  normal.  It  will 
be  processed  by  Technicolor  for  dis- 
tribution to  all  Pathe  and  Movietone 
subscribers.  .  .ffi 

The  Governments  Central  Uttice 
of  Information  has  also  granted  per- 
mission to  distribute  the  color  news- 
reel  overseas. 

AB-PT  Has  Interest 

( Continued  from  page  1 ) 
12-story  office  building  in  Atlanta  to 
replace  its  Paramount  Theatre  Build- 
ing there  which  will  be  demolished. 

Atlanta  Enterprises,  Inc.,  which 
has  a  long  term  lease,  has  sublet  the 
property  to  the  new  corporation  in 
which  it  will  be  a  50%  owner. 

'America  Fore  Building' 

The  new  building,  to  be  named 
"The  America  Fore  Building,"  will 
be  constructed  by  the  S.S.  Jacobs 
Company  of  Jacksonville,  Florida,  the 
president  of  which  company,  Bobert 
Jacobs,  will  be  the  other  50%  owner 
of  the  new  corporation.  The  building 
is  expected  to  be  completed  in  early 
1962  with  financing  arranged  by  New 
York  Life  Insurance  Company.  Henry 
G.  Greene  of  New  York  is  the  archi- 
tect. 

The  principal  tenant  in  the  new 
building  will  be  the  America  Fore 
Loyalty  Group  insurance  companies 
which  will  occupy  seven  floors. 

U.S.  Films  in  Moscow 

( Continued  from  page  1 ) 
in  Moscow.  In  view  of  general  U.S.- 
U.S.S.B.  relations,  Allen  said,  he  finds 
this  "a  curious,  and  even  amazing, 
phenomenon." 

"Lili"  is  "appealing  particularly  to 
highbrow  audiences,  although  me- 
dium and  low-brow  viewers  are  said 
to  be  less  enthusiastic.  Dubbing  is 
reported  as  excellent,  and  audience 
reaction  has  been  most  favorable." 

"Bhapsody"  was  apparently  ap- 
pealing to  the  teenagers. 

"Boman  Holiday"  was  "showing  in 
20  theatres  and  enjoyed  by  everone, 
high  and  low." 

Allen  commented  that  there  are 
about  the  same  number  of  movie 
theatres  in  the  Washington  area  as 
in  and  around  Moscow.  "If  the  Mos- 
cow ratio  prevailed  here,"  he  as- 
serted, "40  or  so  of  our  houses  would 
be  showing  Bussian  movies  at  pre- 
sent." 


Hell  To  Eternity 

Allied  Artists-Atlantic  Pictures  Prod. 


Hollywood,  July  31 

There's  a  lot  of  picture  in  "Hell  To  Eternity."  Lots  of  unusual  action, 
sex,  heart  and  realism  to  put  this  offbeat  biography  of  a  World  War  II 
hero  into  the  important  money  class. 

Flavoring  the  film's  unique  story  are  the  ingratiating  performances  by 
Jeffrey  Hunter,  as  Guy  Gabaldon,  the  U.S.  Marine  raised  by  an  Amer- 
ican-Japanese family,  who  won  heroic  acclaim  for  capturing  single- 
handedly  nearly  2,000  Japanese  during  the  Saipan  and  Tinian  cam- 
paigns; David  Janssen  and  Vic  Damone  in  crackerjack  roles  as  Hunter's 
war  buddies;  and  highly  impressive  characterizations  by  Sessue  Haya- 
kawa,  the  Japanese  general,  who  commits  hara-kiri  as  he  shamefully 
submits  to  Hunter's  demands  to  save  2,000  of  his  weakened  countrymen 
from  certain  death  by  having  them  surrender,  and  Tsuru  Aoki,  the 
Japanese  "mother"  who  raised  the  hero  from  orphaned  childhood.  The 
relationship  betwen  Gabaldon  as  a  boy  portrayed  by  Richard  Eyer  and 
the  Japanese  family  earlier  in  the  film  is  a  heartwarming  and  significant 
experience,  with  Gabaldon  learning  the  Japanese  language  as  he  teaches 
the  mother  English. 

Others  who  figure  prominently  in  the  film,  especially  in  an  outstand- 
ing sequence  during  which  Hunter,  Janssen  and  Damone  are  on  48- 
hour  leave  in  Hawaii  in  search  of  female  companionship,  are  attractive 
Patricia  Owen,  Michi  Kobi  and  Reiko  Sato,  who  become  involved  with 
the  three  Marines  in  a  drinking  strip-tease  party,  with  Miss  Owen  thaw- 
ing to  give  a  surprise  climax  to  the  scene.  It  is  in  this  scene  that  Janssen 
gives  strong  evidence  of  becoming  the  Gable  of  tomorrow. 

Phil  Karlson's  superb  direction  of  the  lengthy  screenplay  by  Ted 
Sherdeman  and  Walter  Roeber  Schmidt,  which  was  drafted  from  a  story 
by"  Gil  Doud,  is  a  noteworthy  accomplishment  in  bringing  into  focus 
all  the  emotions  and  excitement,  with  true-life  effect,  that  one  might  en- 
joy in  a  war  story.  Rurnett  Griffey's  camerawork  and  Leith  Stevens' 
music  are  strong  components  to  the  overall  production  values  brought 
out  by  producer  Irving  Levin  and  production  executive  Harry  Mandell. 

The  story  covers  Gabaldon's  childhood  association  with  his  Japanese 
"family";  their  problem  in  the  community  at  the  time  of  Pearl  Harbor; 
Gabaldon's  acceptance  into  the  Marines  because  of  his  knowledge  of 
the  Japanese  language;  his  emotional  self-conflict  in  fighting  the  Japan- 
ese on  Saipan,  and  his  heroic  exploits  following  the  killing  of  his  buddies 
Janssen  and  Damone. 

Running  time,  132  minutes.  Release  in  August,  1960. 

Samuel  D.  Berns 


Grubstick  Named 

(Continued  from  page  1) 
cording  to  Charles  Boasberg,  Warner 
general  sales  manager. 

Shmitken,  San  Francisco  branch 
manager  since  1939,  has  been  associ- 
ated with  Warner  Brothers  for  28 
years,  serving  in  various  sales  posts. 
Grubstick  joined  Warners  in  1955  as 
assistant  branch  manager  in  San 
Francisco. 


Richman  to  20th-Fox 

( Continued  from  page  1 ) 
publicity  departments  of  Universal, 
BKO  Badio  and  Columbia  Pictures. 
In  his  new  post  he  will  concentrate 
on  the  New  York  campaigns,  includ- 
ing local-level  exploitation  and  exhib- 
itor relations. 


Piano  Marathon  Starts 
Today  in  Times  Square 

A  piano-playing  marathon  as  a  pro- 
motion for  "Song  Without  End," 
sponsored  by  Columbia  Pictures  in 
connection  with  the  Aug.  11  world 
premiere  of  the  story  of  Franz  Liszt, 
at  Badio  City  Music  Hall,  will  be 
staged  in  the  window  of  Toffenetti's 
Bestaurant  in  Times  Square  here,  be- 
ginning today. 

The  world's  record  holder  for  un- 
interrupted piano-playing,  Joe  Niland, 
will  attempt  to  shatter  his  own  mark 
of  73  hours,  5  minutes  and  30  seconds 


1st  Run  Plans  Definite 
For  Trans-Lux  85th 

The  definite  decision  to  make  tj 
Trans-Lux  85th  Street  theatre  M 
a  first-run  operation  was  announc 
at  the  weekend  by  Bichard  P.  Bran^ 
president,  and  Thomas  E.  Bodgd 
vice-president,  of  Trans-Lux  Thd! 
tres. 

The  opening  day  business  of  $ 
829  on  U-I's  "Portrait  in  Black"  ) 
this  house  was  the  biggest  single  da; 
gross  in  the  theatre's  history,  acco:J 
ing  to  Bodgers,  "matching  in  ] 
seat  volume  the  sensational  bushr 
done  by  the  Palace  on  Broadw| 
with  which  we  are  playing  day  at 
date." 

Theatre-Cafe  Operation 

Desirability  of  the  85th  Street 
first-run  for  either  commercial  or 
product,   Bodgers    added,    can  o 
increase  from  here  on  in,  because 
the  advantageous  location  for  upn 
East  Side  residents  who  won't  go: 
Broadway  for  first  run,  and  the  j 
mosphere  which  will  prevail  wl; 
our  remodeling  job  is  finished  tj 
Fall,  after  which  the  85th  Street  \j 
be  the  only  theatre-cafe  operation^ 
the  country. 


20t!i-Fox  Talent  School 
Greets  32  New  Students 

From  THE  DAILY  Bureau 

HOLLYWOOD,  July  31.-The  20th 
Century-Fox  studio  talent  school, 
which  recently  held  its  first  gradua- 
tion exercises,  has  now  entered  its 
second  phase.  Sandy  Meisner,  direc- 
tor of  the  school,  begins  the  second 
course  with  a  nucleus  of  32  young- 
sters, selected  after  competitive  tests 
from  a  field  of  600  applicants. 

Of  the  first  group  of  10  students 
under  the  direction  of  Meisner  four 
were  signed  to  term  contracts  by  the 
company,  and  two,  Carol  Christensen 
and  Martin  West,  were  assigned  star- 
ring roles  in  "Freckles." 

before  the  passers-by  at  this  intersec- 
tion. Niland,  who  will  begin  his  mara- 
thon at  noon  today,  established  the 
current  world  record  in  1956  in  con- 
nection with  the  opening  of  Colum- 
bia's "The  Eddie  Duchin  Story"  in 
Cumberland,  Md.,  Niland's  home 
town. 


Albany  Trade  to  Hone 
Bach  at  Lunch  Today  ! 

Special  to  THE  DAILY 
ALBANY,  July  31.-Rudi  Baij; 
whose  long  career  has  spanned  stti 
diverse  fields  as  the  practice  of  me; 
cine  in  Austria  and  the  United  Stalj 
acting  and  producing  in  the  legitinn 
theatre,  dubbing,  directing  and  selli; 
motion  pictures  starting  in  1928,  v, 
be  guest  at  a  farewell  luncheon 
Neil  Hellman's  Thruway  Motel  h| 
tomorrow. 

Bach,  Buffalo-Albany  salesman 
George  Waldman  Films  the  past  sjj 
eral  years,   is  retiring.   He  recen 
underwent  surgery  in  Buffalo. 

"We  know  after  Budi's  man)'  yei 
of  hard  work,  that  you  will  want; 
be  present  and  bid  him  farewelj 
Herb  Schwartz,  Columbia  braii| 
manager,  wrote  in  a  letter  to  indusl, 
people. 

Alan  V.  Iselin,  of  Tri-City  Drh, 
in  Theatres,  is  co-chairman  of  t 
luncheon  committee. 

Services  for  Harpster 

MANSFIELD,  O.,  July  31.-Funi| 
al  services  were  held  last  week 
Mansfield,  O.,  for  Frank  Harp* 
veteran  affiliate  of  Warner  Broth 
theatre  department  and  long-time  ct| 
tral  Ohio  theatre  district  manager.  I| 
died  July  23  of  a  heart  attack.  B| 
wife  and  a  daughter  survive. 

Tabachnick  Rites  Held 

BOSTON,  July  31.-Funeral  si 
ices  were  held  at  Schlossberg  Mei 
rial  Chapel,  Mattapan,  for  Toby  1| 
bachnick,  secretary  to  Arthur  Ho 
ard,  president  of  Affiliated  Theatj 
Corp.,  who  died  suddenly  followi) 
a  cerebral  hemorrhage.  She  is  surviv 
by  two  brothers,  Harry  and  Bobe: 


MOTION  PICTURE 


88,  NO.  22 


NEW  YORK,  U.S.A.,  TUESDAY,  AUGUST  2,  1960 


TEN  CENTS 


IT O RIAL 


:nsorship  Defeat 


By  S  her  win  Kane 


I  NNSYLVANIA's  film  censorship 
|w  was  a  particularly  dangerous 

ie  to  all  branches  of  the  industry, 
i  efore,  the  unanimous  decision  of 
i  Dauphin  County  (Harrisburg) 
i  that  the  law  is  unconstitutional 
i  inoperable  is  doubly  welcome, 
lie  Pennsylvania  statute  sought  to 
H  the  taint  of  illegality  which  the 
Supreme  Court  visited  upon  all 
I  censorship  in  decisions  handed 
i'i  in  recent  years,  by  specifying 
i  its  motion  picture  control  board 
iise  its  censorship  function  after 
[res    had    opened    in  theatres, 

r  than  before. 

d  this  legal  subterfuge  been 
I  valid  by  the  court,  industry 
Native  observers  were  convinced 
nhe  Pennsylvania  law  would  have 
rd  as  a  model  for  additional  state 
^municipal  censorship  legislation 
lery  censor-minded  section  of  the 
fry. 

I'enforcible,  the  law  could  require 
ifitors  to  withdraw  a  disapproved 
nfter  it  had  opened  at  the  thea- 
'»d  after  thousands  of  dollars  had 
I  spent  on  advertising  and  pub- 
t  The  theatre  might  be  obliged 
tnedn  closed  for  some  time  if  suit- 
r  alternate  bookings  were  not  im- 
ntely  available  to  it. 
I  addition,  the  law  required  the 
j  ration  and  licensing,  for  a  fee, 
;  ery  theatre  and  film  distributor 
I,:  state,  and  empowered  the  cen- 
ijoard  to  classify  films  for  adults 

I;  uncertainties,  complexities,  fi- 
kal  considerations  and  economic 
t|ds  of  the  law  to  all  branches  of 
ijidustry  are  apparent,  the  more 
lould  such  legislation  ever  be 
I  valid  by  the  courts  and  its  con- 
*i  be  spread  about  the  country. 
• 

I a  gratitude  of  the  industry  is 
sJOth  Century-Fox  and  William 
tian,  Philadelphia  showman,  who 
fssfully  fought  the  Pennsylvania 
t  s.  However,  their  victory  should 
(Continued  on  page  4) 


Censor  Set-Back 
Hailed  by  Johnston 

The  Pennsylvania  court  decision 
striking  down  the  new  state  film  cen- 
sorship law  was  hailed  yesterday  as 
a  "significant 
advance  in  the 
continuing  fight 
t  o  maintain 
freedom  of  the 
screen"  b  y 
Eric  Johnston, 
president  of  the 
Motion  Picture 
Ass'n.  He  said 
it  "rolls  back 
those  in  Amer- 
ica who  would 
short  -  circuit 
democracy  b  y 
turning  over 

screen  freedom  to  the  dictates  of  a 
censor." 

The  Johnston  statement  continues: 
"The  court  has  rescued  Pennsylvania 
( Continued  on  page  4 ) 

Stein  to  Join  Warners 
As  Advertising  Manager 

Max  Stein  will  join  Warner  Bros, 
early  next  month  as  advertising  man- 
ager, it  was  announced  yesterday  by 
Richard  Lederer,  the  company's  ad- 
vertising and  publicity  director. 

Stein,  creative  ad  manager  for  20di 
Century-Fox,  will  leave  his  present 
post  this  week  and  will  assume  his 
new  duties  following  a  vacation. 

A  member  of  the  20th-Fox  adver- 
(Continued  on  page  5) 


Complete  Victory  for  Industry 

Penn.  Censor  Law  Is 
Voided  in  Court  Test 


Eric  Johnston 


Held  Unconstitutional  on  All  Counts, 
But  State  Official  Plans  Appeal 

Special  to  THE  DAILY 
HARRISBURG  Pa.,  Aug  1.— Pennsylvania's  new  motion  picture  censorship 
code  was  declared  unconstitutional  and  inoperable  in  a  100-page  opinion 
handed  down  by  the  Dauphin  County  Court  here. 

Judge  Walter  Sohn  found  the  "new 
act  "so  vague  and  indefinite  as  to  be 
inoperable  and  therefore  invalid,"  in 
his  opinion  finding  the  new  act  defec- 
tive throughout,  including  its  title. 

The  ruling  upheld  attacks  on  the 
new  code's  constitutionality  brought 
by  20th  Century-Fox  Film  Corp.,  and 
William  Goldman  Theatres,  Inc.,  and 
( Continued  on  page  4 ) 


Compo  Warns  of  New 
Censorship  Moves 

Advocates  of  motion  picture  cen- 
sorship are  bound  to  continue  their 
efforts  despite  the  court  decision  nul- 
lifying the  newly-enacted  Pennsyl- 
vania censorship  law,  it  was  declared 
yesterday  by  Charles  E.  McCarthy, 
( Continued  on  page  4 ) 


Phonevision  Maps  Plans 

Theatre  Admissions  Up     F°r  C°nn*  Pay-TV  ShoWS 

$110  Million  in  '59 


From  THE  DAILY  Bureav 
WASHINGTON,  Aug.  1. -Total  ad- 
missions paid  to  motion  picture  thea- 
tres in  1959  came  to  $1,278,000,000, 
an  increase  of  $110  million  from  the 
$1,168,000,000  recorded  in  1959,  the 
Commerce  Department  reports.  At  the 
(Continued  on  page  5) 


Special  to  THE  DAILY 

HARTFORD,  Aug.  1. -Executives 
of  the  Hartford  Phonevision  Co.  are 
holding  conferences  now  with  "top 
creative  minds  in  every  facet  of  the 
entertainment  world"  to  set  up  a  mas- 
ter programming  plan  for  its  proposed 
pay-TV  service  here.  This  is  revealed 
in  a  brochure  being  distributed  to  the 
public  describing  plans  of  the  RKO 
(Continued  on  page  2) 


Zeckendorf  $5  Million  Initial  Payment  Grave  Problems'  Cited 
Made  For  20th-Fox  Studio  Property  As  I  A-  Meeting  Opens 


William  Zeckendorf  yesterday  paid  20th  Century-Fox  an  additional  $2,300.- 
000  to  complete  the  basic  $5,000,000  down  payment  on  his  new  all-cash  deal 
for  the  purchase  of  the  20th-Fox  studio  property  in  Beverly  Hills,  Calif. 

The  binder  accompanied  the  sign-   

ing  of  the  new  deal  under  which  holders  at  a  special  meeting  called  for 
Zeckendorf  companies  will  pay  20th-     Oct.  17. 

Fox  $43,000,000  in  cash  for  the  stu-  If  the  deal  is  approved  by  the 
dio  property.  However,  the  deal  must  shareholders,  Zeckendorf  will  pay 
first  be  approved  by  20th-Fox  stock-  (Continued  on  page  6) 


Special  to  THE  DAILY 

CHICAGO,  Aug.  1.  -  In  the  first 
session  of  the  five-day  convention  of 
the  International  Alliance  of  Theatri- 
cal Stage  Employees  at  the  Conrad 
Hilton  Hotel  here,  speakers  indicated 
that  this  session,  the  union's  45th, 
is  confronted  with  grave  problems, 
Specific  ones  were  enumerated  by 
( Continued  on  page  6 ) 


/ 


LABORATORIES,  INC. 

NEW   YORK  AND  HOLLYWOOD 
•       •       •  • 


Complete  facilities  for  every  film 
need  in  black  and  white  or  color 


g; 


Motion  Picture  Daily 


Tuesday,  August  2,  ] 


PERSONAL 
MENTION 


OPYROS  P.  SKOURAS,  20th  Cen- 
^  tury-Fox  president,  has  extended 
his  stay  abroad  one  week,  and  now 
is  expected  back  in  New  York  next 
Monday. 

Eric  Johnston,  Motion  Picture  As- 
sociation president,  and  Kenneth 
Clark,  vice  -  president,  will  re- 
turn to  Washington  from  New  York 
today,  following  two  days  of  MPAA 
staff  meetings  here. 

• 

Amebico  Aboaf,  Universal  Pictures 
foreign  general  manager,  returned  to 
New  York  over  the  weekend  from 
London  aboard  the  "United  States." 
• 

Louis  Lobeb,  United  Artists  vice- 
president  in  charge  of  foreign  opera- 
tions, has  returned  to  New  York  from 
Europe  and  the  Middle  East. 
• 

Robert  Cohn,  producer,  has  ar- 
rived in  New  York  from  Hollywood. 
• 

Vincente  Minnelli,  director,  has 
returned  to  Hollywood  from  London. 
• 

Jack  Goldberg,  retired  branch 
manager  for  M-G-M  in  Albany,  N.Y., 
and  Mrs.  Goldberg,  who  were  visit- 
ing there  and  in  Saratoga  last  week, 
have  returned  to  their  home  in  Miami 
Beach. 

• 

Michael  M.  Yelk,  manager  of  the 
Milford  Theatre,  Chicago,  is  hospi- 
talized there  as  the  result  of  a  heart 
attack. 

Mrs.  Mack  Grimes,  wife  of  the 
general  manager  of  Bailey  Theatres, 
Atlanta,  is  recuperating  at  her  home 
there  following  surgery. 

• 

Martin  Jurow,  partner  in  Jurow- 
Shephard  Productions,  will  arrive  in 
New  York  today  from  Hollywood. 
• 

Charles  Felleman,  of  Continen- 
tal Distributing,  Inc.,  has  left  with 
Mrs  Felleman  for  the  Pocono 
Mountains. 


NEW  YORK  THEATRES 


Shepperton  Studio  Has 
Small  Profit  for '59-60 

From.  THE  DAILY  Bureau 
LONDON,  July  29  (By  Air  Mail). 
—Shepperton  Studios  made  a  profit  of 
£8,379  ($23,461)  for  the  year  1959- 
60  compared  to  a  loss  of  £27,191 
($76,134)  in  the  previous  year  and 
£200,232  ($560,649)  in  1957-58. 

"These  profits,  although  small," 
commented  chairman  Douglas  Collins 
in  his  annual  report  to  stockholders, 
"are  a  welcome  contrast  to  the  losses 
of  the  two  previous  years  and  the 
results  would  have  been  better  had 
it  not  been  for  losses  sustained  in  the 
early  months  of  the  financial  year." 

"Business  during  the  early  part  of 
the  current  financial  year,"  he  con- 
tinued, "has  been  satisfactory.  The 
studios  have  been  operating  to  near 
capacity  for  the  first  quarter  of  the 
financial  year.  The  forward  letting 
pos-'tion  is  satisfactory  for  the  next 
three  months  but  the  results  for  the 
full  financial  year  must  necessarily 
depend  to  a  large  extent  on  the  level 
of  activity  at  Shepperton  during 
the  winter  months,  when  business 
is  more  difficult  to  attract  than  in  the 
summer." 


Drive-In  Theatre  Loses 
Appeal  in  Tax  Case 

Special  to  THE  DAILY 
AIKEN,  S.  C,  Aug.  l.-The  Aiken 
Drive-In  Theatre  Corporation  has  lost 
a-$27,394  tax  case  in  the  U.S.  Fourth 
Circuit  Court  of  Appeals,  Richmond, 
Va.,  according  to  word  received  here. 
The  local  theatre  concern  requested  a 
deduction  of  the  amount  in  taxes  for  a 
damaged  drive-in  theatre  sold  to  it  by 
a  subsidiary  corporation  after  hurri- 
cane damage. 

At  Richmond,  Judge  Herbert  S. 
Boreman,  speaking  for  the  three-man 
panel,  upheld  a  decision  against  the 
drive-in  theatre  by  the  district  court 
for  the  Western  District  of  North 
Carolina.  Judge  Boreman  noted  that 
the  theatre  was  transferred  from  the 
subsidiary  to  the  Aiken  Corporation 
for  the  purpose  of  avoiding  1953 
taxes.  "The  court  will  not  allow  a 
shifting  of  loss  to  gain  a  tax  benefit," 
he  asserted. 


RADIO  CITT  MUSS t  UIV 


Rockefeller  Center  •  Ci  $-1600 

"BELLS  ARE  RINGING" 

An  ARTHUR  FREED  PRODUCTION  starring 

JUDY  HOLLIDAY  •  DEAN  MARTIN 

(ram  M-G-M  in  Cinemascope  and  METR0C0L0R 
ON  THE  GREAT  STAGE  "HAWAII,  U.S.A." 


Sunday  Performances 
Are  Set  in  Greenville 

Special  to  THE  DAILY 
GREENVILLE,  S.  C,  Aug.  1.  - 
City  Council  here  has  authorized 
Sunday  theatre  performances  under  a 
state  law  which  permits  such  show- 
ings in  cities  of  over  62,000. 

Area  theatre  operators,  pointing  out 
that  the  1960  census  figures  show  the 
city  of  Greenville  has  a  population  of 
65,773,  recently  petitioned  City  Coun- 
cil to  authorize  Sunday  showings  un- 
der the  permissive  state  legislation. 


Winchell,  Zugsmith  Form 
Film  Producing  Company 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  1.  -  Walter 
Winchell  and  Albert  Zugsmith  have 
formed  Walter  Winchell  Productions, 
Inc.,  to  make  feature  motion  pictures. 
Winchell  will  be  president  and  treas- 
urer and  Zugsmith  will  be  vice-pres- 
ident and  secretary. 

Winchell  will  act  as  executive  pro- 
ducer and  Zugsmith  will  produce  and 
also  direct  some  of  pictures  to  be 
made  by  the  company.  No  release 
deal  has  yet  been  set. 

"Gyp,  the  Blood,"  dramatization  of 
the  Becker  murder  case,  which  took 
place  50  years  ago  will  be  company's 
first  picture. 


Vogel,  Terrell,  Mochrie 
To  Coast  for  Meetings 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  1. -Joseph  R. 
Vogel,  president  of  Metro-Goldwyn- 
Mayer,  accompanied  by  Robert 
Mochrie,  recently  appointed  general 
sales  manager,  and  Dan  Terrell,  east- 
ern publicity  director,  have  arrived 
here  to  screen  important  pictures  com- 
pleted and  now  in  production. 

Screenings  have  been  scheduled 
throughout  a  week  of  conferences 
with  studio  head  Sol  C.  Siegel  and 
production  executives,  at  which  over- 
all release  and  promotion  plans  will 
be  discussed  and  finalized  with 
Mochrie  participating  in  his  first  visit 
to  M-G-M  since  assuming  his  new 
position. 

Pictures  to  be  shown  are  "The 
Angel  Wore  Red,"  "Butterfield  8," 
"Cimarron"  and  "Go  Naked  in  the 
World,"  which  are  in  various  stages 
of  editing,  plus  the  footage  filmed  to 
date  on  "King  of  Kings,"  "Where 
the  Boys  Are"  and  "Atlantis,  the  Lost 
Continent,"  now  before  the  cameras. 

Included  in  the  discussions  is  the 
future  release  of  "Ben-Hur,"  to  be 
backed  up  by  increased  promotion 
and  exploitation  as  new  engagements 
augment  the  current  record-breaking 
66  openings. 

Advance  promotion  programs  also 
will  be  outlined  on  the  schedule  of 
major  pictures  now  in  preparation, 
among  them  "Mutiny  on  the  Bounty," 
"The  Four  Horsemen  of  the  Apocal- 
ypse," "Lady  L,"  "How  the  West  Was 
Won"  and  "Ada." 


Phonevisioi 


'Terrace'  Business  Big 

"From  the  Terrace,"  a  20th-Fox 
release,  is  outgrossing  "Peyton  Place" 
in  many  of  its  engagements,  according 
to  theatre  reports.  At  the  Palace  The- 
atre in  Dallas  the  first  four  days  to- 
talled $18,483,  as  compared  to  "Pey- 
ton Place's  "  $11,898  in  its  corre- 
sponding four  days  at  the  theatre. 


( Continued  from  page  1 ) 
General,  Inc.,  subsidiary  to  inaii 
rate  toll-TV  over  WHCT-TV,  CI 
nel  18. 

Introduction  of  pay-TV  here  hin| 
on  approval  by  the  Federal  Comm 
cation  Commission  of  an  applies 
by  Zenith  and  RKO  General  to  - 
duct  a  three-year  test. 

The  brochure,  in  addition  toij 
plaining  how  pay-TV  operates,  clii 
that  arrangements  are  also  now  ' 
ing  made  to  bring  top  new  film 
Hartford  via  subscription  TV— 'I 
ture  films  of  the  calibre  of  'Ben-lj 
'Can-Can'  and  'From  the  Terra 
Details  of  the  box  office  ev 
"now  being  worked  out  with  lea 
entertainment  producers,"  are  tq 
available  "in  the  next  few  mon 
it  is  stated. 

Promised  also  are  telecasts 
Broadway  shows— "productions  oi 
quality  of  'The  Sound  of  Music' 
"Andersonville  Trial',"  along 
"grand  opera  and  ballet  and  perf 
ances  of  major  symphony  orchest] 
Stressing  "advantages  of  pay-l 
the  brochure  says,  "Even  those  | 
a  minimum  budget  for  entertains 
can  afford  subscription  TV,  simj 
would  enable  families  of  mod 
means  to  enjoy  more  quality  ejj 
tainment  than  is  now  feasible  at 
boxoffice  rates. 

Cost  '90  Cents  to  $1' 

"Cost  for  the  entire  family  to 
a  Class  A  motion  picture  feature  i 
average  no  more  than  the  cost 
single  theatre  admission— 90  cen 
$1  at  Hartford  downtown  movie 
tres— offering  real  economy,  espei 
to  families  with  children. 

"Prices  of  most  subscriptioni 
offerings  will  range  somewhere 
tween  75  cents  and  $1.50— some 
cost  as  little  as  25  cents. 

"For  example,  when  a  ft 
with  two  children  attends  a  d 
town  first-run  movie  theatre  in 
ford,  total  cost  including  transp 
tion  and  parking  is  more  than  $4 
counting  cost  of  theatre  refreshr 
and  a  snack  after  the  show.  With 
scription  TV,  this  family  could 
joy  as  many  as  four  movies  at  1 
for  the  cost  of  an  evening  out/ 

Virginia  MPTA  Becoi 
Member  of  TOA 

The  Virginia  Motion  Picture  1 
tre  Association,  one  of  the  oldej 
dependent  exhibitor  organiza 
has  joined  the  Theatre  Owhe: 
America.  TOA  president  Alber 
Pickus  and  Roy  Richardson,  pres 
of  the  Virginia  unit,  announces 
affiliation  yesterday. 

The   Virginia  unit   gives  TC 
total  of  27  state  and  regional 
and  complete  coverage  of  every 
em  seaboard  state,  Pickus  said. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V. 
Advertising  Manager;   Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,   Charles  S.  Aaronson,  Editorial  Director;   Pinky  Herman,  Eastern   Editor.   Hollywood  O 
Yucca-Vine  Buildii 
Bear  St.  Leicester 

Picture  Daily  is  pudiis        uauy  excepx  oaturaays,  ounaays  ana  nonuays,  oy  vm'g'try    ruunsiung  ^uhi^iij,  .j.^.n  ...vu«v,  ^wv...~.^..~.    -b  j  r*o11 

Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Kaymond  uaii 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications;  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  < 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Moti»n  Picture  Almanac,  Television  Almanac  tame.  Isntered  as  . 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign,  bingle  copie. 


lanager;   Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,   Charles  S.  Aaronson,  Editorial  Director;   Pinky  Herman,  Eastern   Editor.   Hollywood  Hi 
Juilding,   Samuel   D.    Berns,    Manager;    Telephone    HOllywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  BIdg.,  Washington,  4,  D.  C;  London  Hure 
ester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  I 
is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  127H)  Sixth  Avenue,  Rockefeller  Center    New  York  2U,  ^irc[^  'f 


-1 U  k  [H I H  FMVJ  1 1 1  Wl\  I  Wl\  I  Pill  J  M 


UNIVERSAL  SHOWMANSHIP 
SATURATION  CAMPAIGN! 


WORLD  PREMIERE  Detroit,  Aug.  5,  Broadway  Capitol 
and  throughout  Michigan  territory,  followed  by 
territorial  saturations  beginning  Aug.  10  out  of 
Cincinnati,  and  Aug.  17  out  of  Indianapolis. 


^^^^^^^'SMARhAN0  SHE1LAH  GRAHAM 

^^^^^^^^^ — 


Motion  Picture  Daily 


Tuesday,  August  2,  lL, 

r 


TENT  TALI 

Variety  Club  News 


CLEVELAND  -  Sunny  skies 
brought  out  a  record  attendance  ot 
about  150  members  and  friends  at 
the  annual  Variety  Club  tournament 
held  at  the  Lake  Forest  Country  Club. 
It  was  an  all-day  stag  affair,  with 
the  emphasis  on  informality.  In  addi- 
tion to  a  large  local  turnout  there 
was  a  strong  delegation  from  Detroit, 
including  Universal  branch  manager 
Dick  Graff,  Berlo  representative  Ben 
Rosen  and  Co-op  manager  Mau- 
rice Baker.  George  Schaefer,  general 
manager  of  the  23-theatre  Jack  Arm- 
strong circuit,  was  present  with  a  ma- 
jority of  the  circuit's  house  managers. 
Also  Al  Boudouris  and  Fred  Lentz 
of  Toledo,  George  Manos  and  George 
Pappas  of  Toronto,  O.,  Ed  Prinseu 
and  Maurice  Baker  of  the  State  The- 
atre, Youngstown,  Gene  Tunick, 
United  Artists  district  manager,  and 
Paul  Vogel,  Wellsville,  O.,  drive-in 
theatre  owner.  Irwin  Shenker,  chief 
barker,  and  Ted  Levy,  were  co-chair- 
men of  arrangements.  Ben  Rosen  of 
Detroit  won  the  top  prize,  a  color 
TV  set. 

A 

ALBANY,  N.  Y.  -  Plans  have  been 
completed  here  for  the  raising  of  an 
additional  $4,500  to  finance  the  final 
fortnight  of  an  eight-week  period  ot 
free  vacations  for  needy  boys  at  Camp 
Thacher.  A  total  of  $12,500  has  al- 
ready been  collected  and  donated. 

Pay-TV  Hearings  Off 
For  Month  or  More 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  1.  -  The 
Federal  Communications  Commission 
has  met  here  and  failed  to  take  any 
action  on  the  Hartford  Phonevision 
application  for  a  pay-TV  test  in 
Hartford.  The  commission's  next 
meeting  is  scheduled  for  Aug.  31. 

Since  the  month  of  August  is  gen- 
erally used  for  staff  vacations  and 
the  like,  only  matters  of  considerable 
urgency,  or  which  are  required  by 
law,  are  handled  during  the  period. 

This  means  that  any  public  hearing 
on  pay-TV  will  almost  undoubtedly 
be  thrown  back  to  October. 

Hold  Ben-Hur9  Meets 

Morris  Lefko,  M-G^M  sales  execu- 
tive in  charge  of  domestic  distribution 
of  "Ben-Hur,"  is  meeting  with  the 
branch  managers  of  the  central  divi- 
sion this  week  on  future  "Ben-Hur" 
distribution  plans. 


Penn.  Censor  Law  Is  Voided  EDlTO_RiA 


( Continued 

Pennsylvania  Ass'n.  of  Amusement  In- 
dustries, both  of  Philadelphia. 

State  attorney  general  Anne  X.  Al- 
pern  said  she  would  appeal  to  the 
state's  appellate  courts  and  to  the 
U.S.  Supreme  Court,  if  necessary. 

Enacted  by  the  1959  Legislature, 
the  new  code  replaced  Pennsylvania's 
old  censorship  law  of  1919,  declared 
unconstitutional  by  the  State  Su- 
preme Court  in  1955,  on  the  grounds 
its  language  was  too  vague  and  in- 
definite. The  1959  law  also  estab- 
lished a  Motion  Picture  Control  Board 
to  administer  the  act,  and  while  three 
members  have  been  named  to  the 
agency,  it  has  been  inoperative  pend- 
ing a  court  decision. 

The  decision  has  been  awaited  by 
the  industry  and  state  since  argument 
was  heard  by  the  court  on  March  9. 

Sees  'Due  Process'  Violated 

On  constitutional  grounds,  Judge 
Sohn  found  the  law  violated  state  and 
federal  guarantees  of  freedom  of  ex- 
pression and  due  process  of  law. 

The  board  was  given  broad  powers 
enabling  it  to  rule  whether  a  film  was 
obscene  or  unsuitable  for  children, 
the  latter  category  an  innovation  ap- 
plying to  both  obscene  movies  and 
those  which  incite  to  crime. 

The  law  defined  obscenity  as  that 
which,  if  "to  the  average  person  ap- 
plying  contemporary  community 
standards,  its  dominant  theme,  taken 
as  a  whole,  appeals  to  prurient  in- 
terest." By  "incite  to  crime,"  the  code 
included  films  portraying  criminal  acts 
as  "acceptable  conduct  or  as  conduct 
worthy  of  emulation." 
Considers  'Three  Persons'  Insufficient 

A  series  of  federal  court  opinions 
that  the  question  of  obscenity  is  one 
for  judicial  proceedings,  not  the  ac- 
tion of  an  administrative  board,  was 
cited  by  Judge  Sohn,  who  further 
questioned  whether  any  three  persons 
could  determine  "contemporary  com- 
munity standards"  throughout  Penn- 
sylvania, or  what  would  be  a  sympa- 
thetic presentation  of  crime  in  a 
child's  mind. 

The  court  also  found  the  code  op- 
pressive to  the  industry  in  its  proce- 
dures for  registration  and  review  of 
films,  and  to  the  magazine  and  news- 
paper publishing  industry  in  its  pro- 
hibition against  carrying  advertise- 
ments of  films  found  objectionable  by 
the  board. 

The  jurist  contended  the  act  did  not 
give  adequate  judicial  relief  to  dis- 
tributors or  exhibitors  of  films  banned 
by  the  board,  and  also  objected  that 
films  shown  on  TV  would  be  exempt. 

Backs  Freedom  of  Expression 

The  act,  Judge  Sohn's  opinion  con- 
cluded, "is  unconstitutional  on  its  face 
because  it  deprives  plaintiffs  and  mo- 
tion picture  exhibitors  throughout 
Pennsylvania  of  their  guaranteed  free- 
dom of  expression  and  communication; 
it  seriously  inhibits  freedom  of  expres- 
sion; it  establishes  a  prior  restraint  on 
all  those  pictures  exhibited  in  Penn- 
sylvania. 

"Its  standards  are  so  vague  as  to 


from  page  1 ) 

provide  no  rational  basis  to  guide  de- 
fendants, members  of  the  motion  pic- 
ture control  board,  in  their  determina- 
tion; it  has  no  rational  basis  for  dis- 
tinguishing between  what  may  be 
shown  to  persons  above  and  below 
the  age  of  17;  it  is  completely  lack- 
ing in  all  the  traditional  and  funda- 
mental procedural  safeguards  and  it 
singles  out  motion  pictures  for  control 
from  all  other  media  of  communica- 
tion, at  the  same  time  exempting  cer- 
tain classes  of  films  and  films  shown 
under  certain  auspices  (groups  posing 
as  fraternal  and  charitable  organiza- 
tions at  'stags'  or  'smokers')  without 
any  rational  basis  for  such  classifica- 
tion." 


Court  Concurs 

The  entire  county  court  concurred 
in  Judge  Sohn's  opinion,  which  found 
that  the  state  censorship  legislation 
also  imposed  an  undue  burden  on  in- 
terstate commerce,  violated  sections  of 
the  Pennsylvania  and  U.S.  Constitu- 
tions and  upheld  the  industry  plain- 
tiffs on  all  points. 

The  Pennsylvania  statute  was  op- 
posed by  the  Motion  Picture  Associa- 
tion of  America  and  the  Council  of 
Motion  Picture  Organizations,  both  of 
which  cooperated  with  plaintiffs.  The 
new  censor  law  was  of  broad  concern 
to  all  elements  of  the  industry  be- 
cause it  sought  to  legally  avoid  the 
restraints  of  pre-censorship  by  having 
the  state  control  board  review  and 
pass  upon  films  after  they  had  opened 
in  a  theatre  in  the  state,  rather  than 
before. 

Might  Cause  Theatre  Closings 

Under  such  a  procedure,  a  banned 
film  could  result  in  waste  of  an  entire 
advertising-publicity  campaign  by  the 
theatre  and  producer-distributor,  and 
could  result  in  the  closing  of  theatres 
while  they  endeavored  to  obtain  sub- 
stitute programming. 

Had  the  Pennsylvania  law  been  up- 
held, the  industry  feared  it  would 
have  been  widely  copied  across  the 
country. 

As  it  is,  the  victory  is  expected  to 
spur  industry  attacks  on  the  remaining 
state  and  municipal  censorship  laws. 

Compo  Warns 

( Continued  from  page  1 ) 
executive  secretary  of  COMPO,  which 
played  an  active   part  in  opposing 
passage  of  the  law  last  summer. 

"While  everybody  in  the  industry 
has  reason  to  be  delighted  by  jhe 
court's  decision,"  McCarthy  said,  "the 
case  does  not  end  there.  The  Penn- 
sylvania attorney  general  has  declared 
she  will  appeal  the  decision  to  the 
United  States  Supreme  Court,  if  nec- 
essary. In  view  of  the  court's  sweep- 
ing rejection  of  the  act,  however,  she 
may  reconsider  the  adisability  of 
such  further  expenditure  of  the  tax- 
payer's money. 

"Regardless  of  what  may  be  fur- 
ther done  in  the  courts,  the  people 
back  of  this  legislation  in  Pennsyl- 
vania, and  similar  groups  in  other 
states,  will  return  to  the  fight  as  soon 


(Continued  from  page  1)  !)' 
not  be  made  an  excuse  for  rela 
industry   vigilance   against   new  ||0l 
tempts  to  legislate  censorship,  witf* 
are  certain  to  be  made  in  the  moi^ 
ahead.  jP 
Exhibitors    are    well    advised -r 
Charles  E.  McCarthy,  executive  t  #) 
retary  of  Compo,  to  remain  on  l|L 
guard  in  advance  of  and  during!  |  In 
next   legislative   sessions.   The  I  | 
will  not  be  over  until  the  last  ce 
board  has  been  unequivocally  bran  [d 
illegal  by  the  highest  courts.  k 
 « 

Johnston  Haii| 

( Continued  from  page  1 ) 
from  its  dubious  position  of  being 
first  state  in  our  history  to  ree<> 
lish  a  censorship  board. 

"Most  important,  the  court  has 
turned  to  the  people  their  preo 
right  to  determine  for  themsc 
what  they  will  see,  read  or  hear 

"Continually  rebuffed  by 
courts,  the  partisans  of  censon 
tried  to  circumvent  the  constituti 
barrier  by  a  new  ruse  .  .  .  giving 
censor  power  to  classify  picture; 
adults  only.  The  court  would  no  i 
sanction  a  back-door  approach  to 
sorship  than  it  would  the  fronta 
tack  on  our  constitutional  libertk 

"The  lesson  should  not  be  los 
other  states. 

Calls  Edict  'Reassuring' 

"In  this  time  in  the  world  v 
some  dark  forces  are  out  to  de 
freedom,  it  is  reassuring  that 
American  court  serves  notice 
more  that  freedom  of  expression 
meaning  and  vitality  in  our  lane 

"Our  industry  believes,  as  d( 
true  believers  in  democracy,'' 
freedom  imposes  responsibility 
the  individual  and  the  group  in  A 
ica.  We  have  tried  to  exercise 
responsibility  through  self-regul; 
under  our  Production  Code.  We 
here  to  this  Code  today  with 
same  devotion  that  we  did  wh( 
was  voluntarily  adopted  30  years 

"Our  record  is  assurance  to 
public  in  the  United  States 
around  the  world  that  motion  pic 
approved  under  the  Code  will  al 
be  reasonably  acceptable  to  re; 
able  persons." 

'Black'  Grosses  Big 

"Portrait  in  Black,"  which  ope 
last  week  at  the  RKO  Palace  »i 
Trans-Lux  85th  St.  Theatres  heii 
doing  business  comparable  to  1 
low  Talk,"  according  to  Univ  * 
International.  The  picture  tool 
$36,212  in  its  first  five  days  al« 
Palace  and  $12,627  at  the  85tl» 
for  the  same  period. 

as  state  legislatures  convene  W 
the  beginning  of  the  year.  Thai« 
can  expect.  Exhibitors  should  bW 
the  watch  for  such  activity  an* 
ready  to  fight  all  proposed  legislw 
that  has  for  its  objective  any  cui 
ment  of  the  screen's  freedom  o| 
pression." 


ay,  August  2,  1960 


Motion  Picture  Daily 


5 


aey  Net  Profit  Down 
$323, 151  for  9  Mos. 

From  THE  DAILY  Bureau 
LLYWOOD,  Aug.  l.-The  con- 
ted  net  profit  of  Walt  Disney 
ctions  and  its  domestic  subsidi- 
for  the  nine  months  to  July  2 
323,151,  it  was  announced  today 
oy  O.  Disney,  president.  This 
ires  with  a  net  profit  of  $2,366,- 
or  the  corresponding  period  in 

ney  attributed  the  low  earnings 
Dntinuing  disappointing  theatri- 
usiness  on  our  motion  picture 
ct." 

isolidated  gross  income  was 
48,126,  down  $8,715,030  from 
/ear's  $39,363,156.  Film  reve- 
vas  off  by  $4,166,278,  and  tele- 
down  by  $4,946,044.  Disney- 
Park  increased  $1,465,295,  while 
income,  including  publications, 
;ter  merchandising,  non-theatri- 
1m,  music  and  records  dropped 
S,003. 

s  company's  purchase  of  the  for- 
iB-PT  interest  of  34.48  per  cent 
Isneyland,  Inc.,  stock  is  not  re- 
i  in  the  nine-month  report,  as 
urchase  was  finalized  as  of  July 
30. 


Admissions    Levine  in  London 

  For  Five-Day  Tour 


Benson,  80,  Veteran 
JV.E.  Field,  Is  Dead 

Special  to  THE  DAILY 
RTFORD,  Aug.  1. -William  F. 
nson,  80,  who  started  his  career 
;  industry  64  years  ago  as  an  ad- 
;  man  in  Chicago  and  who  re- 
seven  years  ago  as  treasurer  of 
side  Amusement  Park,  Agawam, 
,  died  at  this  home  here, 
venson  was  at  one  time  a  part- 
f  Herbert  C.  Parsons  in  the  op- 
en of  the  Parsons  Theatre  here. 
>  earlier  days  he  promoted  "tour- 
notion  pictures,"  reels  showing 
engines,  surf  and  other  action 


iyrge  Lenehan  Dies 

lerment  will  take  place  in  Arling- 
iNational  Cemetery,  Washington, 
It.,  for  George  G.  Lenehan,  vice- 
alent  of  Modern  Talking  Machine 
Bee,  who  died  at  Northport,  L.  I., 
last  week  at  the  age  of  42.  He  is 
rjyed  by  his  widow  and  two  chil- 


( Continued  from  page  1 ) 
same  time,  the  industry  is  credited 
with  $821  million  of  the  $399,648,- 
000,000  national  income  recorded  for 
all  industries,  up  from  the  $783  mil- 
lion (within  a  total  national  income 
of  about  $368  billion)  in  1958. 

The  motion  picture  industry  paid 
$789  million  to  its  employees  last 
year,  up  from  $756  million  in  1958. 
Of  the  total,  $754  million  was  in 
wages  and  salaries  in  1959,  compared 
with  $724  million  in  the  preceding 
year. 

In  1959,  the  industry  had  168,000 
"full-time  equivalent  employees," 
compared  with  172,000  a  year  before. 
The  average  number  of  full  and  part- 
time  employees  was  191,000  last  year, 
down  5,000  from  the  196,000  that 
there  were  in  1958. 

Average  Earnings  Rise 

Income  of  employees  went  up,  how- 
ever. In  1959,  the  average  annual 
earnings  per  full-time  employee  came 
to  $4,488.  In  1958,  this  figure  was 
only  $4,209. 

In  1959,  there  were  177,000  per- 
sons engaged  in  production  of  motion 
pictures— a  decline  from  the  181,000 
that  were  so  reported  in  1958. 

Stein  Joins  WB 

( Continued  from  page  1 ) 
tising  department  since  1943,  Stein 
served  as  copywriter  and  ad  copy 
chief  before  taking  on  additional  crea- 
tive responsibilities  in  1955.  He  en- 
tered the  industry  in  1942  with  the 
Hal  Home  Organization,  working  in 
advertising  and  publicity  capacities. 

Services  Held  for 
Cohen,  Univ.  Counsel 

Private  funeral  services  were  held 
here  Sunday  night  for  Henry  Cohen, 
entertainment  industry  lawyer,  who 
died  Saturday  following  a  heart  at- 
tack at  New  York  Hospital.  He  was 
54. 

Cohen  had  been  general  counsel  to 
Decca  Records,  Inc.,  and  special  coun- 
sel to  Universal  Pictures.  At  the  time 
of  his  death  he  was  president  of 
Schola  Cantorum  of  New  York  and 
a  director  of  the  Northside  Center  for 
Child  Development. 


seventeen's 


FOR  SEPTEMBER 

Stanley  Kramer's  Production  of 

INHERIT  THE  WIND 


From  THE  DAILY  Bureau 
LONDON,  Aug.  l.-Joseph  E,  Le- 
vine, president  of  Embassy  Pictures, 
is  due  here  tomorrow  for  a  five-day 
whirlwind  tour  of  theatres  where  his 
"Hercules  Unchained"  is  playing.  Dis- 
tributed through  Warner-Pathe,  the 
film  started  its  blanket  release  in  key 
cities  and  seaside  resorts  on  Sunday, 
and  Levine  hopes  to  visit  many  of  the 
South  Coast  theatres  showing  the  film 
while  he  is  in  the  country.  As  part  of 
the  Levine  policy  of  keeping  a  per- 
sonal eye  on  his  pictures'  promotion, 
he  will  be  talking  to  managers  and 
exhibitors. 

Levine  is  spending  £,60,000 
($168,000)  on  launching  "Hercules 
Unchained"  in  the  largest  advertising 
and  publicity  campaign  ever  accorded 
a  film  in  this  country. 


Theatre  Building  Sold 

HARTFORD,  Aug.  l.-The  Con- 
necticut Theatrical  Corporation,  Stan- 
ley Warner  subsidiary,  has  sold  the 
33-year-old  Cameo  Theatre  building, 
Bristol,  Conn.,  to  the  Southern  New 
England  Telephone  Company  for  a 
reported  $155,000,  the  theatre  circuit 
to  continue  a  film  scheduld  indefi- 
nitely under  resident  manager  Dennis 
J.  Rich.  The  theatre  has  a  seating 
capacity  of  1,642. 


John  Pelzer,  86,  Dies 

KENSICO,  N.  Y.,  Aug.  1.  -  Fu- 
neral services  were  held  here  today 
for  John  Pelzer,  86,  who  died  at  his 
home  in  Olmsted  Falls,  O.,  where  he 
had  been  living  in  retirement.  One- 
time sales  manager  of  the  motion  pic- 
ture division  of  Thomas  A.  Edison, 
Inc.,  he  had  worked  with  the  in- 
ventor from  1891  to  1914  in  the  de- 
velopment of  the  motion  picture. 

Natalie  Wood  Cast 

HOLLYWOOD,  Aug.  1.  -  Natalie 
Wood  has  been  assigned  the  import- 
ant role  of  "Maria"  in  the  film  ver- 
sion of  "West  Side  Story,"  it  has 
been  announced  by  Robert  Wise,  pro- 
ducer of  the  Mirisch  Pictures,  Inc., 
roadshow  presentation  for  UA  re- 
lease. The  film  will  be  co-directed  by 
Wise  and  Jerome  Robbins. 


PEOPLE 


Alex  Halperin,  a  veteran  of  the 
film  industry  in  the  Middle  West  and 
for  seven  years  in  charge  of  the  thea- 
tres in  Wisconsin  and  Illinois  which 
form  a  part  of  the  Stanley  Warner 
circuit,  has  announced  that  he  is 
taking  an  extended  leave  of  absence. 
Halperin  in  his  earlier  days  had  held 
posts  with  Balaban  and  Katz,  with 
First  National  Pictures  Film  Ex- 
change and  with  Warner  Brothers. 

□ 

James  A.  Fitzpatrick,  attorney  of 
Plattsburgh,  N.  Y.,  former  member 
of  the  Assembly  and  counsel  to  the 
Joint  Legislative  Committee  on  Of- 
fensive and  Obscene  Material,  is  re- 
ported to  be  the  choice  of  Repub- 
lican leaders  in  Albany  as  successor 
to  the  late  Supreme  Court  Justice 
Andrew  Ryan,  who  died  on  July  19. 

□ 

Jack  Haynes,  manager  of  Shor  The- 
atres, Cincinnati,  has  shifted  per- 
sonnel. Otis  Owens,  manager  of  Es- 
quire Theatre,  will  be  manager  of  the 
downtown  Keith  Theatre.  Robert  Mc- 
Kinley,  former  Keith  manager,  will  be 
manager  of  Ramona  and  Valley 
Drive-In  theatres  at  Hamilton,  Ohio. 

Allan  Warth  from  Dayton,  Ohio, 
has  been  named  manager  of  the  Es- 
quire Theatre,  Cincinnati. 

'Block-Booking'  Briefs 
Submitted  in  TV  Suit 

Both  sides  in  the  government's 
"block-booking"  case  against  six  film 
and  television  companies  submitted 
post-trial  briefs  yesterday  in  New 
York  Federal  Court.  Reply  briefs,  if 
submitted,  are  due  Sept.  6. 

Judge  Archie  O.  Dawson,  who 
heard  seven  weeks  of  testimony  in  the 
case  this  past  spring,  will  hand  down 
a  decision  later  this  year,  pending 
submittal  of  reply  briefs.  The  anti- 
trust division  of  the  Department  of 
Justice  charged  "block-booking"  of 
feature  films  to  TV  stations  across  the 
nation  by  C  &  C  Super  Corp.,  Asso- 
ciated Artists  Productions,  United  Art- 
ists, Screen  Gems,  National  Telefilm 
Associates  and  Loew's,  Inc.  (M-G-M). 


PICTURE 
m  MONTH 


Released  thru  United  Artists 

Selected  ^seventeen  . . .  entertainment  guide  for  America's 
top  movie  goers  .  .  .  4,800,000  young  women  under  20! 


Motion  Picture  Daily 


Tuesday,  August  2,  19 


Zeckendorf 

( Continued  from  page  1 ) 
20th-Fox  the  -438,000,000  cash  bal- 
ance on  closing.  Closing  date  is  to  be 
not  later  than  six  months  from  Aug.  1. 

Zeckendorf  originally  paid  20th- 
Fox  $2,500,000  cash  on  the  signing 
of  his  original  deal.  This  is  credited 
toward  the  $5,000,000  due  yesterday, 
as  is  an  additional  $200,000  which 
Zeckendorf  has  paid  at  the  rate  of 
$1,000  daily  for  extensions  of  the  clos- 
ing deadline. 

Originally  Zeckendorf 's  deal  called 
for  the  payment  of  $56,000,000  for 
the  property  over  a  10-year  period.  He 
sold  his  option  to  the  Kratter  Corp. 
last  spring,  and  the  latter  negotiated 
the  $43,000,000  all  cash  deal  with 
20th-Fox.  When  Kratter  elected  not 
to  proceed  with  the  deal  last  June,  it 
reverted  to  Zeckendorf  and  he  elected 
to  take  the  all-cash  deal. 

Under  the  terms  of  the  new  agree- 
ment, Webb  &  Knapp  will  buy  the 
entire  tract  of  studio  land  and  lease 
back  to  the  film  company  approxi- 
mately 75  acres  at  a  net  rental  of 
$1,500,000  a  year.  On  this  parcel, 
20th  Century-Fox  has  studios  and  re- 
lated facilities. 

If  stockholders  should  not  approve 
the  $43,000,000  all-cash  transaction, 
then  the  present  contract,  calling  for 
payments  of  $56,000,000  over  10 
years  will  be  closed  in  the  spring  of 
1961. 

Under  the  present  contract  20th 
Century-Fox  has  a  20-year  lease  on 
its  studio  properties  which  it  may  can- 
cel on  one  year's  notice.  Under  the 
all-cash  transaction  20th  Century-Fox 
receives  a  lease  on  the  studio  prop- 
erty for  50  years  and  renewal  options 
totalling  49  years  and  the  right  to 
sublet  the  property. 


REVIEW: 

One  Foot  In  Hell 

20th-Fox — CinemaScope 


In  all  of  Alan  Ladd's  years  in  pictures  he  has  not  had  a  role  as  un- 
sympathetic as  the  one  which  is  his  in  "One  Foot  in  Hell."  Actually, 
both  of  his  feet,  his  heart,  his  soul  and  his  trigger  finger  are  heading 
toward  hell  in  this  brutal  film. 

Viewed  one  way  it  is  a  90-minute  exercise  in  maniacal  murder.  But 
it  is  also  utterly,  quite  impossibly  romantic,  with  a  screenplay  (co-au- 
thored by  Aaron  Spelling  and  Sydney  Boehm)  as  saccharine  as  it  is 
homicidal.  In  the  89th  minute  the  sugar-Don  Murray  and  Dolores 
Michaels-and  the  lemons-Ladd,  Barry  Coe  and  Dan  O'Herlihy-are 
saturated  in  the  same  solution,  and  only  sweetness  prevails:  Ladd  mur- 
ders Coe  and  O'Herlihy,  his  former  accomplices,  and  Miss  Michaels 
drills  Alan  as  he  is  about  to  dispose  of  Murray. 

Ladd  wasn't  always  crazy.  He  is  innocuous  enough  when  he  first  enters 
Blue  Springs,  Ariz.  But  his  young  wife  dies  in  childbirth  because  Alan 
is  denied  medicine  for  her  when  he  can't  ante  up  $1.87  for  her  prescrip- 
tion. Vowing  revenge  on  the  whole  town,  he  and  his  stooges  murder  a 
number  of  local  people  and  clean  out  the  bank.  This  act  is  not  an  aw- 
fully difficult  one,  because  Ladd  is  the  sheriff.  He  became  a  deputy  be- 
cause the  citizenry  felt  sorry  for  him  when  his  wife  died.  He  was  upped 
to  sheriff  first-grade  after  he  murdered  his  predecessor. 

Miss  Michaels  plays  a  prostitute  looking  to  go  straight;  Murray  is  a 
disenchanted,  alcoholic  Confederate  veteran;  Coe  is  the  meanest  man 
in  the  territory  and  its  fastest  gun;  O'Herlihy  is  without  means  save  his 
golden  oratory.  These,  then,  are  Ladd's  goons.  He  plans  to  murder  the 
bunch  of  them  once  they  help  him  kill  whom  he  chooses  and  rob  the 
bank.  Then  he  expects  to  flee  with  the  $100,000.  He  accomplishes  all 
of, this  but  staying  alive. 
The  rehabilitated  lovers  Murray  and  Michaels  return  the  money  to  the 
bank  and  are  given  a  chance  to  flee.  But  they  decide  to  stick  around 
and  stand  trial  together.  In  three,  five  or  10  years  they  will  rejoin  each 
other  on  the  outside.  Ladd  is  buried  alongside  his  wife,  and  that  is 
justice  of  a  sort. 

James  B.  Clark's  direction  creates  an  episodic  mood.  Boehm  produced. 
The  picture  is  in  CinemaScope  and  color  by  De  Luxe. 
Running  time,  90  minutes.  August  release. 

Saul  Ostrove 


LA.  Meeting 


( Continued  from  page  1 ) 
Howard  C.  Blackwood,  president  of 
of  the  Chicago  Motion  Picture  Op- 
erators and  the  convention's  tempo- 
rary chairman.  Among  those  listed 
were: 

^Changes  that  are  taking  place  in  the 
entertainment  world. 
IfGrave  social  problems  such  as  pen- 
sions and  fringe  benefits. 
^Jurisdiction  difficulties. 

The  general  problems  facing  organ- 
ized labor  and  America  were  pre- 
sented in  the  major  address  of  the  day 
by  George  Meany,  president  of  the 
American  Federation  of  Labor.  He 
stated  that  the  survival  of  the  Ameri- 
can way  of  life  is  threatened  by  the 
Communist  system.  It  is  for  this  rea- 
son, ne  said,  that  the  AFL-CIO  has 
been  helping  unions  in  other  nations 
to  form  bulwarks  against  Commun- 
ism. 

Meany  also  took  the  stand  that 
America  has  to  keep  militarily  strong 
regardless  of  budget  considerations 
and  that  Democracy  must  be  made  to 
work  by  providing  a  better  life  for  all. 
He  was  alarmed  that  unemployment 
seems  to  remain  permanent  at  about 
four  million  and  demanded  that  both 
political  parties  look  into  the  issue. 
He   suggested   that  the  government 


Five  New  Films  Start; 
Studios  Now  Making  35 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  l.-Five  new 
pictures   got  under  way  this  week, 
bringing  the  total  number  of  films 
shooting  to  35.  Three  were  completed. 

Started  were:  "Look  in  Any  Win- 
dow" (New  Films  Company  produc- 
tion which  Allied  Artists  will  distrib- 
ute); "Petticoats  and  Bluejeans" 
(Walt  Disney  Production);  "Sanctu- 
ary" (Darryl  F.  Zanuck  Production 
for  20th  Century-Fox  release);  "Fron- 
tier Scout"  (Zenitli  Pictures  for 
United  Artists  release);  "The  Secret 
Ways"  (Richard  Widmark's  Heath 
Production  for  Universal-International 
release). 

Completed  were:  "A  Matter  of  Con- 
viction" (Harold  Hecht's  Parkwood 
Production  for  United  Artists  release ) ; 
"War  Hero"  (Burt  Topper  Produc- 
tion), and  "The  World's  Greatest  Sin- 
ner" (Frenzy  Production). 


Levin  and  Mandell  Set 
Deal  with  H.  L.  Karlson 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  1.  -  Irving 
Levin,  president  of  Atlantic  Pictures, 
and  his  associate,  Harry  L.  Mandell, 
have  formed  a  non-exclusive  partner- 
ship deal  with  Phil  Karlson,  who  di- 
rected "Hell  to  Eternity"  for  them,  to 
make  three  more  pictures  over  a  five- 
year  period.  Levin  will  produce  and 
Karlson  will  direct. 


push  such  projects  as  schools,  housing 
and  hospitals  to  fill  the  economic  void. 

The  president's  report  will  be  given 
at  Tuesday's  meeting  and  resolutions 
will  be  presented  Wednesday. 


Baldwin  to  'Spartacus' 
On  Special  Assignment 

Ted  Baldwin,  veteran  film  publicist 
and  public  relations  counselor,  has 
been  engaged  by  Universal  Pictures 
for  special  assignment  work  on  "Spar- 
tacus,"  it  was  disclosed  yesterday  by 
Jeff  Livingston,  Universal  executive 
coordinator  of  sales  and  advertising. 

Baldwin  recently  handled  the  co- 
ordination of  the  motion  picture  in- 
dustry's promotion  campaign  "1960— 
The  Big  Year  of  Motion  Pictures,"  a 
project  of  the  MPAA  advertising  and 
publicity  directors  committee  of  the 
Motion  Picture  Association. 


Restrictions  Unchanged 
Says  Korean  Ministry) 

Special  to  THE  DAILY 
SEOUL,  Korea,  July  29.  (By  t 
Mail).— Ministry    of    Education  \ 
brushed  aside  as  "premature"  repo<  \ 
that  restrictions  on  film  imports  ijf 
being  eased.   It  conceded,  howev] 
that  a  proposal  has  been  made  whi| 
would  modify  controls  on  film  i| 
ports.  If  adopted,  the  proposal  will  I  j 
retroactive  to  July  1,  1960. 

The  proposal  before  the  Minis 
of  Education  would  make  the  folic! 
ing  changes  in  Korea's  import  conti' 
on  films: 

It  would  lift  the  percentage  lhf 
tations  on  country  of  origin  whlS 
now  provide  that  80  per  cent  of  fill 
admitted  to  Korea  shall  be  of  I)j 
origin  while  20  per  cent  can  be  j 
other  national  origin.  The  outri 
ban  on  imports  of  Japanese  fill 
would  continue  undisturbed. 

An  absolute  limit  on  the  total  ni 
ber  of  motion  pictures  to  be  impoi! 
would  be  retained.  No  indication  '  ; 
given  as  to  the  size  of  this  numl. 
Restrictions  as  to  the  types  of  fi: 
that  may  be  imported  would 
eliminated. 

Censorship  would  be  changed] 
the  extent  that  films  would  be 
proved  or  disapproved.  They  wcj 
not  be  admitted  subject  to  cuts  | 
other  changes. 

It  is  stressed  that  this  is  a  draft  ]] 
posal,  subject  to  change  or  to  rej 
tion. 

'Ben-Hur'  Scheduled  li 
30  More  Dates  Abroa 

Now  playing  in  11  cities  overs), 
"Ben-Hur"  has  been  set  by  MGN }' 
open  in  30  additional  foreign  si  j 
tions  before  Christmas.  It  will  i 
miere  in  Paris  Sept.  1,  in  Brussels  I 
Rome  Oct.  7,  and  in  Berlin  Oct.  21 
Other  dates  are:  Buenos  A| 
Aug.  11;  Montevideo,  Aug.  18;  Bi- 
bay,  Aug.  30;  Birmingham,  Septl; 
Nagoya,  Sept.  1;  Dublin,  Sept); 
Glasgow,  Sept.  12;  Perth,  Sept.  | 
Calcutta,  Sept.  14;  Fukuoka,  SI 
15;  Caracas,  Sept.  15;  Adelaide,  S| 
22,  and  Brisbane,  Sept.  28. 

Also,  Amsterdam,  Oct.  7;  AntvJ 
Oct.  14;  Rotterdam,  Oct.  14;  Muii 
Oct.  14;  Geneva,  Oct.  15;  The  Haft 
Oct.  21;  Lisbon,  Oct.  22;  HarnfJ 
Oct.  28;  Dusseldorf,  Nov.  4;  MH 
Nov.  4;  Cologne,  Nov.  4;  Frankft, 
Nov.  10,  and  Hanover,  Nov.  18.1 
The  picture  currently  is  playing 
capacity  business  in  London,  Tc|0, 
Osaka,  Sydney,  Melbourne,  Johaij 
burg,  San  Juan,  Santiago,  L]S 
Singapore  and  Manila. 


Double  Services  Held 

CLEVELAND,  Aug.  1.  -  Dc»l 
funeral  services  were  held  here  ye# 
day  for  Joseph  Bernstein,  61,  a  St 
eran  of  30  years  in  the  industry  lW 
and  for  his  mother-in-law,  Mrs.  Ef 
Skolnick,  who  died  shortly  follo'Hj 
the  death  of  Bernstein. 

Bernstein  spent  most  of  his  If 
decades  in  the  industry  as  an  P 
ployee  of  Monogram  and  Mji 
Artists. 


88,  NO.  23 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  AUGUST  3,  1960 


TEN  CENTS 


From  1 0 


i  Resolutions  Filed      Hyman  Sees  Current  Attendance  Rise 
I  Asks  Better  Continuing  into  Fall  for  Good  Year  120  Features 


ay,  Working 
onditions 


ants  Theatre  Employees 
tluded  in  Wage  Bills 

Special  to  THE  DAILY 

HICAGO,  Aug.  2.-A  total  of  50 
'lutions    were    offered   today  by 
resolutions  committee  of  the  In- 
ational    Alliance    of  Theatrical 
;e  Employees  meeting  in  conven- 
here.  Among  them  was  one  ask- 
Congress  to  eliminate  the  exemp- 
of  theatre  employees  from  the 
/isions  of  the  minimum  wage  bills 
vn  up  in  Washington, 
ither  resolutions  urged  that  it  be 
le  unlawful  for  any  craftsman  to 
the  work  of  another  craft  on  loca- 
( Continued  on  page  6 ) 


uck  Named  to '(/' 
ecutive  Position 

he  appointment  of  Norman  E. 
ck  to  an  executive  post  at  Uni- 
;al  Pictures  was  announced  yes- 
iay  by  Mil- 

R.  Rackmil, 

e  s  i  d  e  nt 
Universal, 
iluck,  who 
i   been  a 
;  -  president 

the  Elliot, 
ger  and  El- 
division  of 
een  Gems, 
^vision  sub- 
iary  of  Co- 
ibia  Pictures, 

the  past  16 
tiths  since 

ying  Universal,  will  work  on  special 
Ignments  from  the  president, 
'rior  to  his  leaving  Universal  in 
rch  of  1959,  Gluck  has  been  vice- 
sident  of  United  World  Films  and 
d  of  Universal's  television  depart- 
nt.  Before  joining  Universal  in 
i  16,  he  had  been  associated  with 
mras  Theatres  for  14  years. 


LEVISION  TODAY— page  6 


Norman 


Gluck 


An  upturn  in  theatre  attendance  which  began  in  mid-July  will  continue  into 
the  fall  and  will  make  possible  a  favorable  comparison  of  1960  business  with 
last  year's,  Edward  L.  Hyman,  American  Broadcasting-Paramount  Theatres 

  vice-president,  predicted  yesterday. 

In  an  analysis  of  the  year's  business, 
Hyman  said  the  first  1960  quarter 
showed  a  substantial  improvement 
over  the  corresponding  period  last 
year.  The  second  quarter,  admittedly 
a  poor  one,  nevertheless  is  difficult  of 
comparison  with  the  second  1959 
quarter,  Hyman  contended,  pointing 
out  that  unusually  fine  weather  pre- 
vailed in  the  period  this  year  and 
(Continued  on  page  2) 


Golden  Joins  20th-Fox 
In  Merchandising  Post 

Gil  Golden  has  joined  20th  Cen- 
tury-Fox, the  film  company  announced 
yesterday. 

Golden,  until 
recently  dom- 
estic and  world- 
wide advertis- 
ing director  for 
Warner  Broth- 
ers, will  be 
responsible  for 
the  complete 
m  e  rchandising 
for  a  number 
of  forthcoming 
20th-Fox  re- 
leases, effective 
immediately. 

The     a  n- 
nouncement  added  it  will  be  Golden's 
( Continued  on  page  6 ) 


Golden 


'Fan'  Publication  for 
Local  Theatres  Ready 

"Movie  Digest,"  the  long-discussed 
pocket-size,  monthly  magazine  of  mo- 
tion pictures  designed  for  free  distri- 
bution through  local  theatres,  will 
make  its  appearance  with  an  issue 
dated  Sept.  1. 

Based  on  orders  received  from  the- 
atres, it  will  have  an  estimated  ini- 
tial circulation  of  1,445,900,  and  a 
guaranteed  circulation  of  1,300,000. 
It  will  be  supported  by  national  ad- 
(Continued  on  page  3) 


T0A  Pessimistic  About 
Fall  Release  Outlook      Chissick  Heads  UA's 

Theatre  Owners  of  America  says 
that  while  the  "product  situation  will 
continue  relatively  good  through  this 
month,  another  drop-off  in  quality  as 
well  as  quantity  is  in  prospect  for  the 
early  fall." 

The  TOA  Bulletin,  now  being  dis- 
tributed to  members,  lists  a  seven- 
month  total  of  releases  from  10  na- 
tional distributors  at  134,  and  an  ad- 
(Continued  on  page  3) 


New  Office  in  Israel 

United  Artists  has  established  its 
own  office  in  Israel,  under  the  corpo- 
rate title,  United  Artists  of  Israel, 
Inc.,  Arnold  M.  Picker,  UA  vice-pres- 
ident in  charge  of  foreign  distribu- 
tion, announced  yesterday. 

Headquarters  of  the  Israel  opera- 
tion are  in  Tel  Aviv  under  the  super- 
( Continued  on  page  6 ) 


Theatre  Attendance  Drop  in  Japan  Blamed 
On  Television;  See  Cut  in  Production  There 

Special  to  THE  DAILY 

TOKYO,  July  13  (By  Air  Mail)-Television  is  being  blamed  for  a  drop  in 
theatre  attendance  in  Japan  as  admissions  were  clocked  at  only  78,700,000 
for  the  four-month  period  covering  January-April,  1960. 

These  figures  are  4.3  per  cent  less  than  the  1959  figures  for  the  same  period 
and  8.3  per  cent  less  than  the  1958  figures.  Month  by  month  attendance  is 
as  follows:  January,  112,100,000;  February,  79,700,000;  March,  87,200,000; 
and,  April,  83,30,00. 

As  a  counter  measure  Japanese  producers  plan  to  cut  down  the  number  of 
films  produced  and  concentrate  on  "fewer  but  better  quality"  pictures. 


Sept.  to  Jan., 
Hyman  Reports 

I960  Releases  Near  300; 
Asks  'New  Faces'  Drive 


E.  L.  Hyman 


A  total  of  120  pictures  will  be  re- 
leased by  10  national  distributors 
from  July  to  the  end  of  the  year,  ex- 
clusive of  nine 
specials,  reis- 
sues and  for- 
eign -  made 
films,  Edward 
L.  Hyman, 
vice  -  president 
of  A  m  e  r  i- 
can  Broadcast- 
ing -Para- 
mount  Theatres, 
told  trade  press 
represent- 
atives yes- 
terday at  a  luncheon  conference 
held  in  the  AB-PT  home  office  dining 
( Continued  on  page  2 ) 

ACE  Production  Plan 
Backed  By  Va.  MPTA 

Actions  of  the  American  Congress 
of  Exhibitors  in  proposing  to  organize 
a  motion  picture  production  company 
to  produce  or  cause  to  be  produced  a 
supply  of  films  to  relieve  the  continu- 
ing shrinkage  of  feature  films,  were 
applauded  with  the  thanks  of  its  mem- 
( Continued  on  page  6 ) 


AB-PT  Wearing  End 
Of  Theatre  Disposals 

American  Broadcasting  -  Paramount 
Theatres  has  approached  the  "end 
zone"  of  its  theatre  disposal  program, 
Edward  Hyman,  vice-president, 
reported  yesterday. 

Individual  circumstances  may  re- 
quire the  dropping  of  a  theatre  here 
or  there,  he  said,  but  in  the  main  the 
company  now  is  concentrating  on 
maintenance  and  development  and 
improvement  of  its  present  opera- 
tions so  that  they  will  accommodate 
any  type  of  film  or  distribution  policy. 


Motion  Picture  Daily 


Wednesday,  August  3,  IS 


PERSONAL 
MENTION 


LEO  JAFFE,  Columbia  Pictures 
first  vice-president  and  treasurer, 
will  leave  New  York  aboard  the 
"Queen  Mary"  today  for  London, 
Paris  and  Rome. 

• 

Leonard  Goldenson,  American 
Broadcasting  -  Paramount  Theatres 
president,  is  scheduled  to  leave  here 
next  Tuesday  on  an  extended  Latin 
American  tour. 

• 

Walter  Wanger,  interim  head  of 
European  production  for  20th  Cen- 
tury-Fox, left  here  yesterday  for  Lon- 
don via  B.O.A.C. 

• 

Richard  Carlton,  Trans-Lux  Tel- 
evision Corp.  vice-president,  has  left 
New  York  for  a  trip  to  the  key  cities 
of  the  West  Coast  and  Texas. 
• 

Sam  Breitenstein,  Mecca  Film 
Laboratories  vice-president,  will  leave 
here  tomorrow  with  Mrs.  Breiten- 
stein for  Hollywood  and  San  Fran- 
cisco. 

Harry  Goldstone,  Atlantic  Tele- 
vision general  sales  manager,  has  left 
here  on  a  business  trip  to  New  Eng- 
land. 

• 

Herbert  L.  Gaines,  Warner  Broth- 
ers branch  manager  in  Albany,  N.  Y., 
has  returned  there  from  Oneida,  N.  Y. 
• 

Larry  Woolner,  of  Woolner  Pro- 
ductions, New  Orleans,  has  returned 
there  from  Atlanta. 


Hyman  Reports  on  Product  ABPT  Coiltinues 


in 


VA  Dividend  at  40$ 

The  board  of  directors  of  United 
Artists  yesterday  declared  a  regular 
quarterly  dividend  of  40  cents  per 
common  share  payable  Sept.  30,  to 
stockholders  of  record  Sept.  16. 

gems  of 
showmanship!... 


( Continued  from  page  1 ) 


by  national 

screen  service' 


room.  It  will  bring  the  companies'  to- 
tal of  new  releases  for  1960  to  227, 
he  said. 

The  occasion  for  the  meeting  was 
the  issuance  of  Hyman's  new  release 
schedule  for  September  through  De- 
cember, and  the  outlook  for  early 
1961,  compiled  in  the  interest  of  Hy- 
man's continuing  campaign  for  order- 
ly distribution  of  quality  product. 

Company  Officials  Tell  Plans 

The  new  compilation  of  releases  is 
of  expanded  content  and  more  elab- 
orate binding.  In  addition  to  the 
Labor  Day  to  New  Year's  release 
schedules  of  10  national  distributors, 
it  contains  messages  from  company 
or  studio  heads  or  heads  of  distri- 
bution on  the  new  product  itself  and 
with  emphasis  on  what  some  of  the 
companies  are  doing  or  plan  to  do  in 
the  way  of  presenting  and  developing 
new  faces. 

Also  featured  in  the  brochure, 
which  will  be  distributed  by  Hyman 
to  exhibitors  around  the  country  who 
have  participated  in  the  campaign  for 
orderly  distribution,  is  a  message  by 
the  AB-PT  vice-president,  underlining 
the  importance  of  developing  and  ex- 
ploiting new  faces. 

Studios  are  asked  to  make  as  many 
of  the  new  faces  as  possible  available 
for  promotion  campaigns  in  the  field 
to  help  boost  September  to  year-end 
business.  Distributors  are  requested 
to  lend  their  influence  to  obtaining 
the  budding  talent  for  this  purpose, 
and  exhibitors  are  encouraged  to  plan 
the  mose  effective  local  newspaper, 
radio,  television  and  other  promo- 
tional efforts  on  behalf  of  the  new 
faces  made  available. 

Considers  Local  Drive  Best 

Local  promotion  campaigns  of  the 
kind  suggested,  Hyman  observes,  "are 
far  more  valuable  than  campaigns  di- 
rected and  carried  out  by  any  indi- 
vidual from  Hollywood  or  New 
York." 

"It  would  also  be  extremely  impor- 
tant," he  notes  in  his  message  to  the 
studios,  "to  route  your  new  faces 
through  the  hinterlands,  in  addition 
to  the  big  cities.  Our  experience  con- 
vinces us  that  the  smaller  towns  will 
be  most  enthusiastic  about  visits  of 
this  kind  and,  combined  with  the 
local  campaigns  we  contemplate,  we 
are  certain  that  a  want-to-see  desire 
will  be  created  in  these  local  publics 
all  over  the  country." 

Exhibitors,  for  their  part,  are  urged 
by  Hyman  to  "use  every  trick  of 
showmanship,  every  contest  and 
every  medium  available  to  you  in 
publicizing"  the  new  faces  that  are 
made  available. 

Hyman  concludes  his  introduction 
to  the  brochure  with  a  call  for  co- 
operation among  exhibition,  distribu- 
tion and  production  to  achieve  new 


industry  goals  and  a  new  prosperity. 

Company  executives  who  contrib- 
ute new  faces  or  product  reports  to 
the  brochure  are:  Jack  L.  Warner, 
Spyros  P.  Skouras,  Sol  C.  Siegel,  Ar- 
thur Krim,  George  Weltner,  Rube 
Jackter,  H.  H.  Martin,  Irving  Ludwig, 
Steve  Broidy  and  James  H.  Nicholson. 

Hyman  recalled  that  last  March  he 
predicted  the  10  national  distributors 
would  release  227  pictures  in  1960, 
exclusive  of  specials,  reissues  and  im- 
ported films.  With  the  latter,  he  said 
the  1960  total  would  be  close  to  300. 
He  noted  yesterday  that  this  predic- 
tion now  appeared  accurate  in  view 
of  his  latest  compilation  showing  120 
new  pictures  released,  plus  nine  spe- 
cials, for  the  last  four  months  of  the 
year  ( exclusive  of  reissues  and  foreign 
pictures ) . 

Albert  Howson  Dies; 
Was  with  WB  32  Years 

Albert  Sydney  Howson,  who  was 
associated  with  Warner  Brothers  for 
32  years  until  his  retirement  as  man- 
ager of  the  scenario  and  censorship 
department  in  1958,  died  yesterday  at 
his  home  in  Forest  Hills.  He  was  79 
years  old. 

Howson  joined  Warners  in  1925 
after  27  years  as  an  actor,  during 
which  he  appeared  in  Shakespearean 
repertory. 

Funeral  services  will  be  held  Friday 
at  10  A.M.  at  Mary  Queen  of  Martyrs 
Church  in  Forest  Hills.  Burial  will 
be  at  St.  John's  Cemetery,  Elmhurst. 

Mrs.  Roth  Heads  UA 
Coast  Story  Dept. 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  2.  -  United 
Artists  has  established  a  formal  story 
department  here  for  the  first  time 
since  the  new  management  took  over 
the  company  nine  years  ago,  it  was 
announced  today  by  Robert  F.  Blu- 
mofe,  vice-president  in  charge  of  west 
coast  operations. 

Mrs.  Miriam  Roth  has  been  named 
coordinator  of  the  new  unit  and  all 
literary  properties  submitted  will  be 
channeled  through  her  office.  She  will 
deal  directly  with  agents  and  pub- 
lishers and  will  coordinate  her  activi- 
ties with  Mrs.  Doris  Vidor  in  her  new 
executive  capacity. 

Trotta  Repeating  Chore 

Vincent  Trotta,  industry  art  direc- 
tor, will  leave  here  today  for  Long 
Beach,  Gal.,  where  again  this  year 
he  will  head  the  judges  of  the  Inter- 
national Beauty  Contest,  which  will 
open  there  tomorrow.  He  and  Mrs. 
Trotta  will  go  west  by  plane  with 
the  national  winners  from  Europe  and 
the  Near  East. 


Opposition  to  Pay-TV 

American  Broadcasting  -  Paramo 
Theatres  continues  strongly  oppo 
to  pay-TV,  Edward  L.  Hyman,  vi 
president,  told  trade  press  represer! 
tives  yesterday. 

"We  are  glad  that  exhibitors 
rallying  against  it,"  he  said,  referr)  I 
to  the  work  of  the  exhibitor  comm 
tees  opposed  to  pay-TV.  He  said' 
believed  good  financial  support  i 
being  given  the  exhibitors'  anti-pj 
TV  campaign. 


Attendanc 

( Continued  from  -page  1 ) 
Easter  occurred  three  weeks  la 
In  addition,  the  Hollywood  stri 
postponed  some  releases  scheduled' 
that  quarter,  and  some  others  1 
were  released  failed  to  five  up  to 
vance  box  office  expectations  of  th 

Both  product  and  business  is  be 
in  the  current  quarter,  he  noted, 
ing  at  least  a  dozen  strong  release: 
the  market.  These  and  others  to  cc 
may  make  possible  a  favorable  o: 
parison  with  the  strong  business  d 
in  the  summer  of  1959,  he  said, 
the  postponed  spring  releases  will 
coming  out  from  now  to  the  enc 
the  year,  making  continued  busij 
improvement  possible. 

Some  of  the  ground  lost  in  J 
will  be  regained  from  mid- 
through  Labor  Day,  Hyman  belie 
and  with  some  strong  releases  in  s; 
thereafter,  no  post-Labor  Day  letd< 
is  likely. 

Hyman  reported  that  AB-1 
northern  drive-ins  do  better  busii 
than  some  in  the  south. 


More 

light 

+ 

slower  burn 
lower  costs 

Ml  ATIONA 

^^^^^^^  TRADE  WAHK 

PROJECTOR 
CARBONS 


 .  

MOTION  PICTURE  DAILY,  Martin  Quiglev,  Editor-in-Chief  and  Publisher;  Sherwm  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor ;  Herbert  V.  Fil* 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  iJuig. 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kama,  996  National  Press  Bldg.,  Washington,  4,  D.  U;  London  cureai,^ 
Bear  St  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  ot  the  world.  M<« 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center  Mew  \ork2U,  Lire  e  /-. • 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  °,  *1 
Vice-President;  Leo  J  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a ■ 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac  tame.  Entered  as  se 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  m  the  Americas  and  $12  foreign,  bingle  copies,  ■ 


Inesday,  August  3,  1960 


Motion  Picture  Daily 


3 


und  Out  Program 
r  704  Convention 

j'ajor  phases  of  Theatre  Owners  of 
plica's  annual  convention  program 
lie  Ambassador  Hotel,  Los  Ange- 
|  Sept.  13-16,  is  nearing  comple- 
.,  members  were  informed  yester- 
via  the  semi-monthly  TOA  Bulle- 

le  convention  will  be  preceded  by 
tings  of  all  TOA  standing  com- 
ees  on  Sept.  11,  and  a  board  of 
ctors  and  executive  committee 
ting  on  Sept.  12.  The  opening 
s  session  will  feature  a  showman- 
seminar  conducted  by  Robert 
y,  opening  of  the  trade  show,  a 
heon  program  and  an  evening 
io  party  sponsored  by  American 
rnational  Pictures, 
n  Sept.  14,  the  first  of  the  "TOA 
iversity  breakfast  classes"  will  be 
i ;  Pathe  Laboratories  will  outline 
new  theatrical  film  production 
tram  at  the  luncheon;  a  forum  on 
e-in  operation  will  be  held  at  the 
(oga  Drive-in;  there  will  be  studio 
is  and  a  "Susie  Wong"  cocktail 
\y  hosted  by  Paramount  Pictures. 
1  forum  on  Hollywood  prospects 
jthe  future,  a  motion  picture  com- 
1/  luncheon  and  an  afternoon  and 
liing  visit  to  Disneyland  with 
jii-Cola  as  host  is  on  the  calendar 
{Sept.  15.  On  the  final  day  there 
i  be  merchandising  meetings,  the 
f  TOA  "university  class,"  a  cock- 
;  party  hosted  by  National  Carbon, 
i  the  annual  presidents'  banquet 
jisored  by  Coca-Cola,  at  which 
k's  Star  of  the  Year  award  will  be 
jented. 


I)  A  Pessimistic 

I    (Continued  from  page  1) 
final  19  releases  each  month  for 
jnext  three  months,  for  a  10-month 
of  191. 

ast  year,  it  says,  147  films  were 
ised  in  the  first  seven  months,  and 
in  the  10-month  period, 
owever,  the  Bulletin  adds:  "What 
isleading  about  the  figures  is  that 
ie  191  total  for  1960,  very  big  25 
cent  are  foreign-made  films,  not 
y  of  which  hold  real  box  office 
ntial." 

Jased  on  available  advance  in- 
lation  on  the  August  through  Oc- 
r  pictures,"  the  Bulletin  says,  "the 
ber  of  films  with  better  than  aver- 

box  office  potential  are  rather 
ted— nine  in  August,  five  in  Sep- 
ber  and  eight  in  October.  Slim, 

better  than  the  April-May-June 

in'  Magazine 

( Continued  from  page  1 ) 
ising,  for  some  of  which  produc- 
listributors  will  be  solicited.  Ex- 
cors  will  pay  only  a  nominal 
ge  to  handle  shipping  costs  and 
distribute  it  to  patrons  and 
pective  patrons,  without  charge, 
lisher  is  Jim  Birr,  with  executive 
Ses  in  Indianapolis. 

he  original  plan  to  leave  blank 
|J:e  for  a  local  theatre's  program  ad- 
ising  has  been  abandoned.  Arti- 
1  and  special  features,  illustrated 


REVIEW: 

All  The  Young  Men 

Columbia — Hall  Bartlett  Production 


Hollywood,  Aug.  2 

Hall  Hartlett  has  written,  directed  and  produced  a  realistic,  action- 
filled  war  drama,  whose  story  and  noteworthy  performances  mark  this 
film  for  important  box  office  potential. 

It  is  more  than  a  war  storv  of  an  heroic  attempt  by  the  remnants  of 
an  advance  platoon  of  U.S.  Marines  in  Korea  to  safeguard  a  snow-cov- 
ered mountain  pass  for  the  arrival  of  a  troop  of  one  thousand  of  their 
buddies.  It  is  also  a  timely  essav  on  the  need  for  racial  tolerance,  with 
highlv  controversial,  dramatic  situations  employed  to  convey  the  message. 

The  focal  interest  in  drawn  to  Sidney  Poitier,  who  delivers  a  most 
rewarding  performance  in  a  sensitive,  yet  forceful  depiction  of  a  ser- 
geant, the  only  colored  man  in  his  outfit,  ordered  by  a  fatally  injured 
lieutenant  to  take  over  command  of  the  platoon.  Dramatic  impact  is 
reached  as  he  copes  with  the  bigoted  reactions  of  an  unruly,  negro- 
hating  Southerner,  effectively  portrayed  by  Paul  Richards;  and  the 
threat  by  a  jealous  ex-sergeant  to  take  over  if  he  doesn't  agree  with 
Poitier's  command.  The  ex-sergeant  is  enacted  by  co-star  Alan  Ladd, 
in  just  one  of  the  fine  characterizations. 

Ex-heavvweight  champion  Ingemar  Johansson,  who  makes  an  ex- 
ploitable appearance  as  one  of  the  marines,  is  another  of  those  who  turn 
in  surprise  performances.  Among  others  are  Mort  Sahl,  who  supplies 
the  comedy  relief  with  his  unique  style  of  monologue  in  several  pertinent 
sequences;  Glenn  Corbett,  ingratiating  in  his  portrayal  of  a  medical  corps- 
man,  inexperienced  as  a  surgeon;  and  attractive  Ana  St.  Clair,  as  a 
young  Korean  mother  whose  mountain-pass  home  becomes  a  fortress. 

George  Duning  wrote  an  impressive  musical  background  and  title 
song  with  Stanley  Stvne.  Daniel  Fapp  was  in  charge  of  the  difficult 
camera  work,  much  of  which  was  achieved  on  snow-covered  terrain; 
and  Al  Clark  delivered  a  fine  editing  job. 
Running  time,  86  minutes.  Release,  in  September. 

Samuel  D.  Berns 


PEOPLE 


Col.  John  Crovo,  veteran  Florida 
exhibitor,  has  been  elected  president 
of  the  Motion  Picture  Council  of 
Jacksonville. 

□ 

Bernard  Lewis,  formerly  advertis- 
ing-publicity director  of  Kingsley  In- 
ternational Pictures  Corp.,  has  formed 
the  Bernard  Lewis  Co.,  in  the  field 
of  general  promotion,  advertising  and 
publicity. 

.□ 

Henry  Friedman,  retired  theatre 
owner  of  suburban  Philadelphia,  has 
returned  to  the  industry  to  engage  in 
the  buying  and  leasing  of  theatre 
properties. 

□ 

T.  E.  Bell  has  taken  over  manage- 
ment of  the  Victoria  Theatre,  New 
Smyrna  Beach,  Fla.,  which  was  re- 
cently acquired  by  Cecil  Cohen,  Jack- 
sonville exhibitor. 


Mischa  Bakaleinikoff,  70 


Aug.  2.  —  Mischa 
musical  conductor 


HOLLYWOOD 
Bakaleinikoff,  70, 
for  Columbia  Pictures  since  1931, 
died  today  of  lung  cancer.  Funeral 
services  will  be  designated  later  this 
week. 

Deceased  is  survived  by  his  wife, 
Yvonne,  two  sons  and  two  daughters. 


Package  3  Hitchcock 
Films  for  Reissue 

The  Selznick  Releasing  Organiza- 
tion yesterday  announced  plans  to  re- 
issue in  a  package  three  films  made 
by  Alfred  Hitchcock  when  he  was 
under  contract  to  the  David  O.  Selz- 
nick Enterprises.  Title  will  be  "The 
Alfred  Hitchcock  Festival." 

The  pictures  include  "Spellbound/' 
"Notorious"  and  "The  Paradine  Case" 
and  total  running  time  is  over  four 
hours.  All  three  films  have  appeared 
on  television,  and  this  fact  will  be 
advertised  prominently,  according  to 
Samuel  S.  Sigman,  domestic  sales 
manager  of  the  company.  He  said  the 
advertising  will  invite  the  public  to 
see  all  three  pictures  as  part  of  one 
program  "in  the  comfort  of  theatres 
without  interruptions  by  commer- 
cials." 

While  the  title,  "The  Alfred  Hitch- 
cock Festival,"  will  be  the  most  promi- 
nent selling  feature,  the  titles  of  the 
three  pictures  are  also  to  be  promi- 
nently billed. 

and  in  color,  are  of  the  familiar  fan 
magazine  order. 

Edward  L.  Hyman,  American 
Broadcasting  -  Paramount  Theatres 
vice-president,  endorsed  the  project  at 
a  trade  press  luncheon  conference  yes- 
terday and  said  he  is  recommending  it 
for  use  to  all  exhibitors  who  have  en- 
dorsed his  orderly  distribution 
campaign. 


If  Hate 

prepare  to  shed  them  when  you  see  a  new  movie 
called  "IT  STARTED  IN  NAPLES."  It's  a  highly 
irregular  story  about  a  man  from  Philadelphia, 
an  Italian  girl  and  a  delightful  rascal,  played  by 
Marietta.  Dorothy  Kilgallen  calls  him  "one 
of  the  most  adorable  kids  ever  seen  in 
the  movies."  But  find  out  for  yourself 


Be  sure 


you  see 


XT 


starring  CLARK  GABLE  •  SOPHIA  LOREN  •  VITTORIO  DESICA 
and  introducing  MARIETTO  •  A  PARAMOUNT  RELEASE 


N.S.S.  POLICY  ANNOUNCEMENT 


CONCERNING  OUR  TRAILERS  ON 
COLUMBIA  PICTURES 

Columbia  Pictures  Corp.  has  publicly  announced  its  decision  to 
handle  its  own  trailers  and  accessories  on  all  features  released  on 
and  after  September  1,  1960.  This  decision  by  Columbia  automatic- 
ally will  affect  both  the  exhibitors  of  the  United  States  and  National 
Screen  Service,  and  has  therefore  necessitated  the  formulation  by  us 
of  the  following  policy,  which  we  must  bring  to  your  attention. 

We  have  already  announced  our  intention  to  create  and  produce  our 
own  trailers  on  Columbia  Pictures  feature  product.  These  trailers  will 
in  no  way  whatsoever  contain  any  copyright  material  of  Columbia 
Pictures.  Our  trailers  will  have  novelty  appeal  —  animation  and 
unique  treatment  that  will  intrigue  and  have  impact  on  your  audi- 
ence and  we  are  supremely  confident  that  they  will  stimulate  your 
box  office  on  Columbia  pictures. 

Our  decision  to  create,  produce  and  distribute  our  own  trailers  on 
Columbia  product  was  mandatory,  since  in  excess  of  70%  of  our  ac- 
counts are  served  on  a  "weekly  service  plan",  which  includes  the 
service  of  trailers  on  Columbia  product.  The  weekly  service  plan, 
as  you  know,  costs  less  per  trailer  to  the  exhibitor  than  on  an  individ- 
ual trailer  basis.  Similar  to  the  nationally  established  policy  of  table 
de  h  ^ote  meals  costing  less  than  on  an  ala  carte  basis. 

Since  we  have  the  necessary  creative  and  production  talent  to  make 
our  own  trailers,  it  would  be  unconscionable  that  we  not  do  so,  and 
thus  be  guilty  of  not  fulfilling  our  obligation,  which  unquestionably 
would  not  be  in  the  best  interest  of  our  customers. 

Columbia  has  announced  that  they  will  charge  exhibitors  for  the  use 
of  their  trailers.  For  the  70%  of  the  nation's  exhibitors  being  served 
by  us  on  a  weekly  service  plan,  Columbia's  announced  intention 
means  that  those  exhibitors  who  elect  to  use  Columbia  trailers  will 
increase  their  trailer  costs,  for  just  as  we  shall  fulfill  our  contractual 
obligation  to  exhibitors — we  shall  both  expect  and  require  that  they 
likewise  fulfill  their  contractual  obligation  to  us. 


I 


TANT 


We  cannot,  and  shall  not,  permit  any  deduction  to  be  made  from  our 
weekly  service  charges  by  those  exhibitors  who  for  any  reason  what- 
soever voluntarily  elect  to  use  Columbia  trailers. 

It  is  of  course  the  prerogative  of  any  exhibitor  to  use  Columbia's 
trailers  but  any  exhibitor  electing  to  do  so,  as  already  stated,  must 
do  so  at  their  own  expense  —  not  at  the  expense  of  National  Screen 
Service. 

There  exists  therefore  no  requirement  or  obligation  to  use  Columbia's 
trailers,  a  fact  which  is  substantiated  by  the  following  clause  in  Co- 
lumbia's own  trailer  license  agreement: 


"DISTRIBUTOR  HEREBY  NOTIFIES  EXHIBITOR  THAT  EXHIB- 
TOR  MAY  LICENSE  ONE  OR  MORE  TRAILERS  DISTRIBUTED 
BY  DISTRIBUTOR  AND  THAT  EXHIBITOR  IS  NOT  REQUIRED 
TO  LICENSE  ANY  TRAILER  OR  TRAILERS  DISTRIBUTED  BY 
DISTRIBUTOR  AS  A  CONDITION  OF  OBTAINING  ANY 
OTHER  TRAILER  OR  TRAILERS  OR  ANY  OTHER  MOTION 
PICTURE  DISTRIBUTED  BY  DISTRIBUTOR." 


Thus  any  exhibitor  who  contracts  with  Columbia  for  use  of  their 
trailers,  clearly  does  so  of  his  own  volition  and  must  accordingly 
do  so  at  his  own  expense  —  not  ours. 

In  closing  I  wish  to  state  that  we  regret  exceedingly  the  decision 
made  by  Columbia  to  handle  their  own  advertising  materials,  be- 
cause we  intensely  feel  that  it  will  impose  additional  hardships  to 
exhibitors  at  a  time  when  they  are  faced  with  many  other  serious 
difficulties.  We  shall,  however,  as  we  have  always  done,  do  every- 
thing within  our  ability  to  meet  the  situation  in  such  a  manner  as  is  in 
the  best  interest  of  our  exhibitor  customer  and  our  company. 


NATIONAL  SCREENNSERVICE 


PRESIDENT 


Jejevisjojn  Today 


Motion  Picture  Daily 


Wednesday,  August  3,  l!  \ 


IA  Meeting 

( Continued  from  page  1 ) 
tion  except  in  temporary  cases  of  in- 
jury or  illness;  called  for  one  week's 
vacation  with  pay  after  six  months 
service,  two  weeks'  vacation  after  one 
year  of  service  and  at  least  three 
weeks  after  10  years  of  service;  asked 
for  agreements  with  film  distributors 
for  paid  hospitalization  and  medical 
insurance  for  members  of  special  de- 
partment locals;  requested  that  pen- 
sions be  increased  to  75  dollars  a 
month;  suggested  six  week's  severance 
pay  after  five  years  of  service  and  15 
weeks  severance  pay  after  10  years 
of  service. 

A  resolution  regarding  strikes  pro- 
vided that  if  the  international  presi- 
dent cannot  obtain  a  settlement  of  an 
issue  for  a  local  in  30  days,  a  strike 
vote  can  be  taken. 

Another  resolution  urged  the  boy- 
cott of  all  films  made  outside  con- 
tinental United  States  not  carrying 
the  seal  of  the  international  alliance. 
The  Senate  Finance  Committee  was 
asked  to  set  up  subsidies  for  inde- 
pendent producers  who  produce  solely 
in  the  United  States. 

Delegates  to  the  convention  were 
urged  to  take  no  action  to  oppose 
pay  television,  and  the  international 
alliance  was  asked  to  allocate  to  Local 
702  jurisdiction  over  the  use  of  tape 
and  live  electronic  devices. 

In  the  financial  report  given  today 
by  Harlan  Holmden,  general  secre- 
tary-treasurer, the  cash  position  of  the 
union  shows  a  steady  improvement 
over  the  last  two  years.  Cash  in  the 
bank,  as  of  June  30,  1960,  was  $550,- 
378.65.  Government  bonds  came  to 
$999,439.40.  With  other  items, 
the  total  assets  amounted  to 
$1,557,127.99. 

Chissick  Heads 

( Continued  from  page  1 ) 
vision  of  A.  L.  Chissick,  who  has  been 
appointed  general  manager. 

For  the  past  12  years,  UA  product 
in  the  territory  has  been  handled  by 
its  distributor,  Israel  Film  Distribu- 
tors, Ltd.,  under  the  management  of 
Norman  Lourie,  who  will  now  devote 
himself  entirely  to  the  extension  of  his 
interests  in  the  hotel  and  tourist  field 
in  Israel. 

Picker  said  that  UA  in  Israel  was 
a  going  concern  from  the  first  day  of 
business  Monday  since  it  put  into 
prompt  release  a  program  of  34  pic- 
tures, in  addition  to  continuing  the 
distribution  of  current  product  taken 
over  from  I.F.D. 

Chissick  comes  to  UA  with  a  broad 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


CO-STARRING  Judith  Anderson  and  Maurice  Evans  and  filmed  under 
the  supervision  of  Producer-Director  George  Schaefer  on  location  in 
Scotland  and  at  the  Elstree  Studios  in  London,  "Hallmark  Hall  of  Fame" 
will  sponsor  a  2-hour  NBColorcast  of  "Macbeth"  Sunday,  Nov.  20  (6-8 
P.M.)  .  .  .  Truman  is  in  the  news  again.  This  time,  however,  it's  Mar- 
garet Truman,  who'll  serve  as  hostess-narrator  next  Wednesday  when 
"Music  For  A  Summer  Night"  will  present  "ABConcerto,"  under  the 
baton  of  Wilfred  Pelletier  with  Fred  Heider,  producing.  .  .  .  Herman  Keld 
has  left  NBC  to  join  MGM-TV  as  director  of  research.  With  Alan  Kass 
plaving  the  Phil  Silvers  role,  Producers  Helga  &  Gary  McHugh  and  Carl 
Sawyer,  have  booked  tuneful  Julie  Styne-Sammy  Chan  musical,  "High 
Button  Shoes"  for  the  entire  month  of  August,  starting  tomorrow  at  the 
Meadowbrook  Dinner  Theatre  at  Cedar  Grove,  N.J.  .  .  .  The  lovely  and 
talented  newcomer  Jaynie  Smith,  currently  handling  the  commercials 
for  the  daily  "NBCentration"  quizzer  has  a  couple  of  leading  talent 
agencies  dangling  contracts.  .  .  .  Steve  Lawrence  will  complete  his  2-year 
hitch  in  the  Army  next  month  and  will  co-star  with  his  wife  Eydie  Gorme 
at  the  Copa  in  October.  .  .  .  Cliff  Norton  making  the  Straw  Hat  rounds 
with  the  "South  Pacific"  troupe  this  month  hitting  at  Warwick,  R.I., 
Framingham,  Mass.  and  Wallingford,  Conn.  .  .  .  Just  typing  out  loud 
with  a  low  bow  to  Rudvard  Kipling:  The  National  Conventions  are  over, 
the  captains  and  the  kings  depart,  leaving  TV  as  they  found  it,  re-runs- 
un-spectaculars  and  no  hum-  just  HO-hum-dingers  skedded  for  the  rest 
of  the  summer.  .  .  .  Ernie  Flatt,  whose  choreography  for  the  "Garry 
Moore  CBShows"  has  earned  him  many  a  kudo,  is  currently  on  the 
coast  where  he'll  stage  the  dances  and  music  numbers  for  "Showboat." 

-fr      ■&  ft 

Betty  Cox,  a  TVision  on  the  eyes  and  a  delight  to  the  ears,  who's 
guestrilled  on  numerous  TVehicles  and  rates  steady  NetWORK,  has 
been  re-booked  to  be  Lawrence  Welk's  "Champagne  Lady"  Saturday, 
Aug.  13.  Lawrence  could  help  his  recording  niche 
by  having  Betty  do  the  vocals  on  his  next  Dot  LP 
Album.  .  .  .  Publicist  Vivian  Coleman  has  returned 
from  a  biz  trip  to  the  coast  and  conferences  with 
her  associates  Hanson  &  Schwam.  .  .  .  Glad  we  get 
Gene  Levy's  "Camera  Talk"  pamphlet  else  how 
would  we  know  that  Arthur  Godfrey's  interesting 
and  colorful  film  "Safari  In  India"  will  be  seen 
sometime  in  the  fall  and  that  the  Redhead,  was 
according  to  Cameraman  Ed  Bert  Gerard,  quote- 
"Great— simply  great  to  work  with."  Unquote.  .  .  . 
Talk  about  pre-selling.  ABC-Films'  veep  Howard  An- 
Betty  Cox  derson  reveals  that  more  than  $100,000  in  orders 

had  been  received  for  "John  Gunther's  High  Road"  even  before  the  36 
see  telefilm  series  had  been  placed  in  syndication.  .  .  .  When  he  completes 
his  road  tour  end  of  this  month,  Sammy  Kaye  will  lead  his  Ork  into 
the  Hotel  Roosevelt,  Sept.  6,  with  several  weekly  air  shots.  Swmgm 
Sammy  has  another  "Harbor  Lights"  in  his  own  firm  a  beautiful  ditty 
titled,  "Lighthouse  in  The  Harbor"  which  he  plans  to  record  for  Decca. 


background  of  motion  picture  experi- 
ence in  Israel.  He  was  formerly  asso- 
ciated with  the  Greidinger  Theatre 
Enterprises,  which  controls  Haifa 
Theatres,  Ltd.,  and  Israel  Theatres, 
Ltd.,  and  managed  the  En-Dor,  Orly, 
Armon  and  Chen  Theatres. 


'Song'  at  M.H.  Aug.  11 

"Song  Without  End,"  the  William 
Goetz  film  production  based  on  the 
life  and  music  of  Franz  Liszt,  will 
have  its  world  premiere  engagement 
at  the  Radio  City  Music  Hall  starting 
Aug.  11.   


Golden  to  Fo 


( Continued  from  page  1 ) 
responsibilities  on  these  pictu 
from  completion  of  script  strai 
through  release,  including  subsequ 
runs,  to  determine  the  most  effec ! 
methods  of  merchandising  on  and 
ternational  and  local-level  basis.,} 

"The  method  employed  will  mi 
an  even  closer  affinity  in  the  relati! 
between  theatres  and  the  promol; 
and  sales  divisions  of  our  compai' 
vice-president  Charles  Einfeld  stall 

"Today,  more  than  ever,  the  p'J 
ciples  of  'total  merchandising'  it! 
be  employed  in  order  to  justifi! 
picture's  cost  and  for  theatres! 
capitalize  fully  on  every  avenue 
appeal  to  the  widest  possible  av 
ence." 

In  his  new  connection,  Golden  ii 
work  closely  with  20th-Fox  presicillf 
Spyros  P.  Skouras,  20th  Internatic 
president  Murray  Silverstone,  I 
feld,  and  general  sales  manager 
Glenn  Norris. 

Golden's  first  project  at  20th  | 
be  the  launching  in  October  of 
Battle  at  Austerlitz,"  which  stars  I 
lie    Caron,    Vittorio    DeSica,  |j 
Palance,  Martine  Carol,  Rossano  By 
zi  and  Orson  Welles. 


I 

I 


ACE  Production  Plan 

( Continued  from  page  1 ) 
bers  by  a  resolution  of  the  Virgil 
Motion  Picture  Theatre  Association! 
its  convention  at  Virginia  Beach  m 
week. 

Stating  that  the  proposed  ACE  M 
ductions  Company  with  its  lfl 
source  of  feature  films  ".  .  .  is  the  <■ 
way  for  the  (theatre)  industry  to  set 
itself  from  continual  financial  troiJ 
and  eventual  destruction  .  .  ."  1 
resolution  also  lauded  the  foresigh  t 
ACE  and  its  leaders  in  meeting  ■ 
crisis  brought  about  by  the  I 
shortage.  It  also  pledged  its  finani 
support  ".  .  .  to  such  produclp 
company  as  shall  result  from  the  4: 
forts  of  ACE.  .  .  ." 


'13'  Grosses  High 

"13  Ghosts,"  a  William  Castle  ll 
duction   for   Columbia   Pictures  r 
lease,  is  continuing  to  pile  up  ci 
standing    grosses    in    new  openis 
across  the  country,  according  to  <1 
lumbia.    In    New    Orleans  at 
Orpheum  Theatre  it  grossed  $11,0 
in  its  first  three   days,   the  bigjt 
grosser  at  the  house  in  more  thai! 
year.   In  its  first  four  days  at  1 
Chicago    Theatre    in    Chicago,  1 
Ghosts"  did  a  huge  $20,000. 


A  COMPLETE  LINE  OF  PROFESSIONAL  CINE  FILMS  k 


Sales 
Offices 
and 
Warehouses 


321  West  54th  Street 
New  York  19,  N.  Y. 


6370  Santa  Monica  Blvd. 
Los  Angeles  38,  Calif. 


MM 


A 


6601  N.  Lincoln  Ave. 
Lincolnwood  (Chicago),  III 


1355  Conant  Street 
Dallas  7,  Texas 


1925  Blake  St. 
Denver  2,  Colo. 


Quality 

photographic  materials  . 
hacked  by  more  than  halt 
a  century  of  experience. 

A 


GEVAERT 


THE  GEVAERT  COMPANY 
OF  AMERICA,  INC. 


MOTION  PICTURE 

DAILY 


Vt.  88,  NO.  24 


NEW  YORK,  U.S.A.,  THURSDAY,  AUGUST  4,  1960 


TEN  CENTS 


MPA   Ad-Pub.    Unit  tO    Take   PlaintS    Rothman  Enthusiastic 


DO  Theatres 


loew's  Circuit  To  Publishers;  Davis  New  Chairman  Sees  Record 


I  Enrolled  As 
OA  Member 


i;i  Fourth  Major  Theatre 
tympany  in  Group's  Fold 

(Picture  on  Page  3) 

jOew's  Theatres  circuit  has  joined 
satre  Owners  of  America,  it  was 
lounced  jointly  yesterday  by  Al- 
t  M.  Pickus,  TO  A  president,  and 
Igene  Picker,  president  of  Loew's. 
■The    enrollment    was    hailed  by 
iBkus  as  a  step  which  makes  TOA 
I:n    more    representative    of  the 
cjintry's  theatres,  and  materially  in- 
fiases  unity  among   exhibitors.  In 
a  ling,  Loew's  brings  its  nearly  100 
atres   located   in    19   states,  the 
itrict  of  Columbia  and  Canada  in- 
TOA.  Three  other  major  theatre 
npanies  belong  to  TOA.  They  are 
{Continued  on  -page  3) 


Ibany  Hearing  Today 
in  Minimum  Pay  Hike 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  Aug.  3.-One  m 
]>re  industry  speakers  will  voice  op- 
jsition  at  a  public  hearing  in  the 
lite  Office  Building  here  tomorrow 
:  irning  to  a  proposed  minimum  wage 
Ijler,  effective  Oct.  1,  which  would 
lice  a  $1  hourly  "floor"  under  the 
laries  of  all  motion  picture  theatre 
)rkers. 

Elias    Schlenger,    Fabian  division 
[anager  and  local  co-chairman  for 
( Continued  on  page  3 ) 


Martin  Davis 


Martin  Davis,  national  director  of  advertising,  publicity  and  exploitation  for 
Paramount  Pictures,  was  unanimously  elected  chairman  of  the  Motion  Picture 
Association  of  America  advertising  and  publicity  directors  committee  yesterday, 
for  the  ensuing 
year. 

Davis  suc- 
ceeds Silas  F. 
Seadler,  MGM 
advert  is- 
i  n  g  manager, 
who  completed 
his  one  year 
term  in  of- 
fice yesterday. 

As  a  final  of- 
ficial action, 
Seadler  named 
Jerome  P  i  c  k- 
man,  vice-pres- 
ident of  Paramount,  chairman  of  a 
committee  authorized  to  work  out  a 
follow-up  program  to  clarify  some 
phases  of  industry  advertising-pub- 
licity relations  with  newspapers. 

The  action  is  an  aftermath  of  the 
address  made  by  Paul  Lazarus,  Jr., 
Columbia  Pictures  vice-president,  to 
the  Newspaper  Advertising  Execu- 
tives Ass'n.  in  San  Francisco  last 
month,  in  which  Lazarus,  speaking  as 
an  MPAA  representative,  said  motion 
picture  companies  are  becoming  in- 
creasingly rebellious  against  the  role 
as  "a  whipping  boy  of  both  the  edi- 
torial and  business  departments  of 
(Continued  on  page  6) 


Grossman  Named  WB 
Exploitation  Manager 

Ernie  Grossman  has  been  ap- 
pointed exploitation  and  promotion 
manager  for  Warner  Brothers,  it  was 
announced  yesterday  by  Richard 
Lederer,  the  company's  advertising 
and  publicity  director.  Grossman  will 
make  his  headquarters  here. 

Grossman  has  been  associated  with 
Warner  Brothers  for  18  years,  with 
the  exception  of  his  Army  service  dur- 
ing World  War  II.  He  has  served  in 
the  company's  exploitation,  coopera- 
(Continued  on  page  6) 

'Unchained'  Topples 
Records  in  Britain 

From  THE  DAILY  Bureau 

LONDON,  Aug.  3.-Early  box  of- 
fice returns  for  the  saturation  booking 
of  Joseph  Levine's  "Hercules  Un- 
chained" in  Great  Britain  have  been 
so  outstanding  that  the  producer  has 
increased  his  order  for  60  prints  to  90. 
In  39  theatres  so  far  the  picture 
(Continued  on  page  2) 


EDITORIAL 


Help  Your  O w  n 


Ocean's  11'  Has  Bow 
[i  Las  Vegas  Theatre 

Special  to  THE  DAILY 
LAS  VEGAS,  Aug.  3.  -  Thousands 
natives  and  tourists  in  this  world- 
med  resort  city  turned  out  tonight 
r  the  "New  Year's  Eve  in  August" 
orld  premiere  of  "Ocean's  11," 
rank  Sinatra's  Dorchester  Production 
r  Warner  Brothers,  at  the  Fre- 
ont  Theatre  here. 

Police  Chief  Ray  K.  Sheffer  and 
lark  County  Sheriff  W.  E.  Leypoldt 
(Continued  on  page  2) 


  By  Sherwin  Kane 

MANY  EXCHANGE  areas  around  the  country  opened  their  local 
drives  this  week  for  their  quotas  in  the  industry's  own  Will  Rogers 
Memorial  Hospital  1960  'fund  raising  campaign.  While  August 
and  September  have  been  designated  the  official  campaign  months  in  the 
$1,000,000  drive  for  this  Robert  J.  O'Donnell  Memorial  Year,  some  areas 
will  conduct  their  campaigns  later  in  the  year  to  avoid  conflicts  with 
other  local  activities. 

However,  both  national  and  local  campaign  committees  strongly  urge 
the  nation's  drive-in  theatres  to  cooperate  by  scheduling  their  participa- 
tion in  the  O'Donnell  Memorial  Year  drive  in  advance  of  Labor  Day. 

•  - 

A.  Montague,  Will  Rogers  Hospital  president,  points  out  that  the 
hospital  board  is  committed  to  spend  $600,000  for  the  construction  of 
the  O'Donnell  Memorial  Laboratories  to  further  the  important  research 
work  in  progress  at  the  Will  Rogers  Memorial  Hospital  at  Saranac  Lake, 
and  for  new  housing  required  for  the  resident  staff  there. 

Staff  members  presently  are  quartered  in  the  hospital  itself.  Thus, 

( Continued  on  page  2 ) 


Year  Abroad 
For  Columbia 


Mo  Rothman 


Reports  B.O.  Grosses  Up 
35%  Over  Last  Year 

By  SAUL  OSTROVE 

Columbia  Pictures'  revenue  from 
abroad  for  the  fiscal  year  ending  next 
May  31  will  be  the  greatest  in  com- 
pany history, 
Mo  Rothman, 
executive  vice- 
president  o  f 
Columbia  Pic- 
tures Interna- 
tional, predict- 
ed yesterday 
during  a  trade 
press  confer- 
ence at  the 
the  home  office. 

Although  mo- 
nies remitted 
from  foreign 
countries  are  running  about  10  per 
cent  ahead  of  last  year  at  this  time, 
actual  box  office  revenue  is  up  as 
(Continued  on  page  6) 

Pensions  Are  Provided 
For  LA.  In? I  Officers 

Special  to  THE  DAILY 

CHICAGO,  Aug.  3. -International 
officers  of  the  International  Alliance 
of  Theatrical  Stage  Employees  will 
receive  a  maximum  pension  of  $100  a 
month,  if  they  have  served  15  years, 
in  accordance  with  the  provisions  of  a 
resolution  made  effective  here  today 
at  the  third  session  of  the  annual  con- 
vention of  the  alliance. 

The  same  resolution  provides  that 
( Continued  on  page  6 ) 

British  Endorse  Policy 
For  Showing  'Psycho' 

From  THE  DAILY  Bureau 
LONDON,  Aug.  3.  -  Enthusiastic 
endorsement  of  the  merchandising 
policies  for  Paramount's  "Psycho,"  in- 
cluding the  no-admission-after-the- 
picture-starts  plan,  was  expressed  here 
by  exhibitors  today,  following  presen- 
(Continued  on  page  6) 


2 


Motion  Picture  Daily 


PERSONAL 
MENTION 


WILLIAM  SARTORI,  assistant  to 
the  president  of  Allied  Artists 
International  Corp.,  returned  to  New 
York  yesterday  from  Europe. 
• 

John  Vizzabd,  Production  Code 
Administration  staff  officer,  has  en- 
tered St.  John's  Hospital,  Santa 
Monica,  Cal.,  for  treatment  of  an  ill- 
ness contracted  during  a  recent  trip 
to  Mexico. 

• 

John  Rossi,  of  the  Essex  Theatre, 
Port  Henry,  N.  Y.,  has  returned  there 
from  Albany  with  Mrs.  Rossi  and 
their  daughter. 

• 

D.  L.  Buzbee,  owner  of  the  Ritz 
Theatre,  Dadeville,  Ala.,  has  returned 
there  from  Atlanta. 

Mrs.  Ely  Landau  has  given  birth 
to  a  son,  Jon,  at  Mt.  Sinai  Hospital 
here.  Father  is  chairman  of  the  board 
of  National  Telefilm  Associates. 
• 

William  M.  Wetsman,  son  of  the 
late  Frank  Wetsman,  a  partner  in 
W.  &  W.  Theatres,  Detroit,  will  be 
married  there  in  the  autumn  to  Jan 
Brown. 

• 

Cliff  Hall,  of  the  El  Rancho 
Drive-in    Theatre,    Palatine  Bridge, 
N.  Y.,  has  resumed  his  duties  there 
following  recovery  from  pneumonia. 
• 

Pearl  Moos,  for  many  years  book- 
er for  Columbia  Pictures  in  Atlanta, 
is  recuperating  from  surgery. 

'Unchained'  in  U.K. 

(Continued  from  page  1) 
has  broken  all-time  records  and  others 
are  expected  to  topple  as  further  re- 
ports come  in.  The  producer  was 
greeted  with  the  good  news  on  his  ar- 
rival here  and  because  of  the  excellent 
returns  he  decided  to  return  to  New 
York  tomorrow  instead  of  continuing 
a  tour  of  provincial  theatres. 

Commenting  on  the  grosses  so  far, 
Levine  said,  "This  is  a  demonstration 
of  what  a  united  team  can  do  when 
fired  with  the  proper  enthusiasm.  I 
owe  a  debt  of  gratitude  to  the  whole 
Associated  British  Organisation  from 
D.  J.  Goodlatte,  the  managing  direc- 
tor, down  to  the  lowliest  theatre  man- 
ager. They  believed  in  my  picture 
and  'sold'  it  to  their  audiences." 

Levine,  who  spent  a  record  60,000 
pounds  to  promote  "Unchained,"  said 
he  will  increase  the  advertising  budget 
even  more  for  his  next  two  pictures 
here.  He  said  he  proposes  investing 
150,000  pounds  on  preliminary  adver- 
tising at  least  six  months  in  advance 
of  release  of  the  new  films. 


EDITORIAL. 


(CONTINUED  FROM  PAGE  I) 

provision  of  separate  housing  for  them  will  free  such  quarters  for  needed 
additional  space  for  new  patients. 

The  remaining  $400,000  being  sought  in  the  O'Donnell  Memorial 
Year  campaign  is  earmarked  for  the  current  yearly  costs  of  operating 
the  hospital  and  clinical  laboratories. 

• 

The  hospital,  which  cares  for  industry  members  and  members  of  their 
families  suffering  from  diseases  of  the  chest,  is  truly  "the  industry's 
own."  Its  magnificent  work  in  providing  the  finest  care  for  its  patients 
in  pleasant  surroundings  is  attested  to  by  hundreds  who  have  experienced 
it  and  returned  to  their  families  and  work,  and  by  the  hundreds  from 
all  branches  of  the  industry  who  have  been  fortunate  enough  to  make 
the  annual  visit  with  the  hospital's  directors  to  Will  Rogers. 

Further  recommending  the  participation  of  all  in  this  year's  campaign 
is  the  goal  of  new  research  facilities  to  further  the  hospital's  important 
search,  among  other  things,  for  a  vaccine  that  some  day  may  make 
tuberculosis  a  rare  or  even  unknown  disease. 

That  the  new  laboratories  will  be  a  Bob  O'Donnell  memorial,  is  an 
especially  fitting  tribute  to  the  memory  of  a  man  whose  outstanding 
showmanship  capabilities  were  exceeded  only  by  his  humanitarianism 
and  affection  for  his  industry  and  those  within  it.  He  was  one  of  that 
select  group  who  labored  untiringly  for  the  welfare  of  the  hospital  over 
the  years. 

The  1960  goal  of  $1,000,000  will  not  be  an  easy  one  to  attain.  It  will 
require  the  help  of  all.  Above  everything,  it  must  have  audience  col- 
lections. 

Do  your  share.  And  do  it  now. 


Vogel  Talks  of  MGM's 
Record,  Outlook  Today 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  3.-Joseph  R. 
Vogel,  M-G-M  president,  will  discuss 
the  bright  financial  picture  of  the 
company  at  a  luncheon  meeting  of  the 
Los  Angeles  Society  of  Security 
Analysts  tomorrow  in  the  Biltmore 
Hotel  here. 

Vogel  will  talk  about  his  company's 
current  high  earning  record,  and  good 
prospects  for  M-G-M  and  the  enter- 
tainment industry. 

Name  Chairmen  for  V.C. 
Tent  35  'Races'  Event 

Chairmen  for  New  York  Variety 
Club  Tent  No.  35's  "Night  at  the 
Races"  event  on  Oct.  3  have  been  ap- 
pointed by  Harry  Brandt,  chief 
barker. 

Walt  Framer  has  been  named  over- 
all chairman.  Others  are  as  follows: 
tickets  chairman,  Morris  Sanders;  ex- 
hibitor chairman,  Irving  Dollinger; 
distribution  chairman,  James  Velde; 
exchanges  chairman,  Harold  Zeltner; 
laboratories  chairman,  Saul  Jeffee; 
arrangements  chairman,  Martin  Le- 
vine and  Charles  Alicoate;  independ- 
ent distributors,  George  Waldman, 
and  television  chairman,  Sam  Cook 
Digges. 

Framer  and  Jack  Levine  have  been 
appointed  liaisons  between  Tent  No. 
35  and  the  newly  formed  sports  divi- 
sion of  the  tent,  of  which  Dan  Daniel 
of  the  World-Telegram  is  chairman, 


'Ocean's  11' 

( Continued  from  page  1 ) 
mobilized  their  forces  for  crowd-con- 
trol duty  and  all  police  leaves  were 
cancelled  for  the  day  and  night  to 
assure  smooth  handling  of  the  pre- 
miere ceremonies,  which  included  a 
mammoth  "New  Year's  Eve"  block 
party  on  Fremont  Street,  adjoining 
the  theatre. 

A  huge  throng  jammed  the  vicinity 
of  the  Fremont  Theatre  to  see  Sinatra, 
Dean  Martin,  Sammy  Davis,  Jr.,  Peter 
Lawford,  Angie  Dickinson,  Richard 
Conte,  Cesar  Romero,  Patrice  Wy- 
more,  Joey  Bishop,  Henry  Silva  and 
other  stars  of  the  film  arrive  at  the 
theatre  and  participate  in  the  lobby 
ceremonies. 


Father  of  Taplinger 

John  Taplinger,  84,  retired  manu- 
facturer and  investor,  and  father  of 
Robert  S.  Taplinger,  public  relations 
counselor  and  former  advertising-pub- 
licity director  of  Warner  Brothers, 
died  here  yesterday.  Other  survivors 
include  his  widow,  Sophye  Taplinger; 
a  second  son,  Sylvan,  and  two  daugh- 
ters, Mrs.  Robert  Rodner  and  Mrs. 
George  Gottlieb. 

Services  will  be  held  at  Riverside 
Chapel  this  afternoon.  Interment  will 
be  private. 

and  Max  Kase  of  the  Journal-Ameri- 
can is  co-chairman. 

The  chairmen  will  meet  Tuesday  at 
Sardi's  to  set  further  plans. 


Foreign  Films  Don't 
'Threaten'  US.:  l/ppe> 

From  THE  DAILY  Bureau 
HOLLYWOOD,    Aug.    3.  -  " 
croachments    of    foreign  films 
threaten,  according  to  pessimists, 
undercut  the  American-made  film,  it 
skating  on  thin  ice,  as  far  as  woo 
the   public   away   from  Hollyw.: 
product  is  concerned,"  Robert  ] 
pert,  liaison  between  Associated  ] 
ducers,  Inc.,  and  20th  Century-1 ! 
said  yesterday  in  an  interview  hi 
here. 

"The  foreign-made  film  has  an  | 
peal  to  many  people  in  America, 
ther  second-generation  immigrants', 
the  country  of  origin,  or  those  learn 
the  language,  whether  Japanese,  I 
ian,  French,  German,  or  Spanish.  , 
other  segment  of  the  audience  c 
sists  of  intellectuals. 

Points  to  Small  Cars,  Radio 

"But  in  no  way  do  foreign  fii 
threaten  the  position  of  leaders! 
held  by  screenplays  made  in  Ha 
wood.  If  strong  competition  develd 
American  ingenuity  and  know-h 
will  meet  it  squarely.  The  tremend  j 
vogue  for  foreign  cars  didn't  can 
the  automobile  manufacturers 
Michigan  to  close  up  shop.  They  b 
a  line  of  compacts  that  are  now 
joying  their  own  tremendous  vog 
When  the  doom  croakers  foretold 
end  of  radio,  predicting  that  it  wo> 
be  done  in  by  television,  America  s 
a  renewed  interest  in  both  AM  i 
FM  created  by  the  brains  of  the 
dustry  who  analyzed  the  potential  s 
then  made  it  work." 

Hollywood  is  on  a  bigger-than-e 
production  schedule,  according 
Lippert,  who  is  producing  20  featu 
for  1960-61,  including  the  G* 
Stratton  Porter  novel,  "Freckle 
"Desire  in  the  Dust,"  "The  Hi 
Powered  Rifle,"  "Secret  of  the  Pun, 
Reefs,"  "Squad  Car,"  and  five  ad 
tional  screenplays  for  20th  Centu:, 
Fox  release. 


Overture  for  'Sunrise' 

A  six-minute  musical  overture  \> 
precede  all  showings  of  Dore  Schar 
production  of  "Sunrise  at  Cam] 
bello"  for  Warner  Brothers.  The  ovi 
ture  was  arranged  and  conducted 
Leo  Arnaud  and  consists  of  six  poj 
lar  songs  of  the  1921-24  period  of  t 
film,  which  will  have  its  world  pi 
miere  Sept.  28  at  the  RKO  Pala 
Theatre  here. 


Weinstein's  Father 

Funeral  services  were  held  on  Tu' 
day  for  Rubin  Weinstein,  80,  fatl 
of  Jack  R.  Weinstein,  district  mi 
ager  for  Century  Circuit  Theatt 
The  senior  Weinstein  died  Monday 
his  home,  following  a  lengthy  illne 
In  addition  to  his  son,  survivors  i 
elude  his  wife  Bess;  and  a  daught 
Ruth. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci, 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Hure< 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau, 
Bear  St  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world,  mot; 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center  New  York  20,  circle  l-ii  i 
Cable  address:  "Quigpubco.  New  York"  Martin  Qurgley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Oaliagn', 
Vice-President;  Leo  J  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ys 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;   Motion   Picture  Almanac,  Television  Almanac,   Fame.   Entered  as  seco 

'  in  the  Americas  and  $12  foreign.  Single  copies,  iv 


class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year, 


sday,  August  4,  1960 


Motion  Picture  Daily 


Albany  Hearing 


( Continued  from  page  1 ) 
4PO,  will  register  opposition  to 
hike  from  75  cents  an  hour  for 
rs,  ramp  attendants,  children's 
fons,  messengers  and  unclassified 
ce  workers. 

.  John  Phillips,  executive  director 
letropoltian  Motion  Picture  Thea- 
Association,  will  be  one  of  those 
;tering  opposition  at  greater 
th,  when  a  similar  hearing  is  held 
ay  in  New  York.  Phillips  led  the 
iccessful  fight  to  obtain  exemption 
notion  picture  theatre  workers,  in 
Assembly  Rules  Committee  bill 
iduced  the  middle  of  March,  ap- 
ed before  adjournment  March  31, 
signed  by  Governor  Nelson  A. 
<efeller,  April  18. 
lie  Governor  had  recommended  a 
mum  wage  amendment,  to  cover 

000  additional  workers,  in  his 
iary  address  to  the  Legislature. 

Report  McCarthy  Plea  Ready 
is  reported  that  Charles  E.  Mc- 
^hy,  executive  director  of  Compo, 
:h  has  filed  a  memorandum  re- 
ting  exemption  for  motion  picture 
tre  workers,  with  legislative  com- 
ses  in  March,  will  make  known 
organization's  protest  against  the 
minimum  wage  order,  at  one  of 
public    hearings.    Likewise,  a 
esman  for  the  American  Congress 
xhibitors  will  speak  out,  according 
report. 

fter  an  "omnibus"  hearing  here 
22,  an  informed  source  expressed 
lg  doubt  that  "motion  picture 
tre   workers    can    be  exempted 

1  provisions  of  the  new  law."  They 
d  be  excepted,  via  an  amendment 
le  statute,  if  the  Legislature  ap- 
ed the  same  at  the  1961  session, 
as  indicated. 


L  gion  Places  Four 
li  Class  A,  Section  3 

jDur  films  were  reviewed  by  the 
tf  ;Onal  Legion  of  Decency  this  week 
Kj  all  placed  in  the  same  category, 
3s  A,  Section  3  (morally  unobjec- 
uiible  for  adults). 

ihe  pictures  are  "College  Confiden- 
ts}' Universal;  "Fast  and  Sexy,"  Co- 
ibia;  "One  Foot  in  Hell,"  20th 
Ijtury-Fox;  and  "Why  Must  I 
■     American  International. 


Dsney  Directory  Ready 

specially  prepared  four-page  di- 
e  )ry,  listing  available  Walt  Disney 
rrettes,   short   subjects   and  car- 
s,  has  been  sent  to  exhibitors  all 
the  country.  The  directory,  irr 
tion  to  giving  a  brief  description 
u  running  time  on  each  subject,  also 
I  hand-tailored  one-hour  programs 
>i  Valt  Disney  subjects,  comprising 
t  i  iaturette  and  cartoons. 


J  overs'  in  Record 


Eugene  Picker,  president  of  Loew's 
Theatres,  Inc.,  checks  his  circuit's 
membership  application  -with  na- 
tional Theatre  Owners  of  America 
President  Albert  M.  Pickus  (seated, 
left)  as  Laurence  A.  Tisch,  chair- 
man of  Loew's  finance  committee, 
looks  on. 


Loew's  Circuit 

(Continued  from  page  1) 

Stanley- Warner,  National  Theatres, 
and  American  Broadcasting  -  Para- 
mount Theatres. 

Pickus  said  that  while  TOA  now 
embraces  the  great  majority  of  the 
largest  theatre  circuits,  it  still  con- 
tinues as  the  most  representative  or- 
ganization of  small  theatres.  Sixty- 
one  per  cent  of  its  members  own  and 
operate  only  one  theatre,  and  90 
per  cent  run  less  than  10  theatres, 
he  pointed  out. 

Arrangements  for  Loew's  member- 
ship were  made  by  Pickus  and  Joseph 
G.  Alterman,  administrative  secretary, 
for  TOA;  and  Picker,  Laurence  A. 
Tisch,  director  and  chairman  of 
Loew's  finance  committee,  and  Pres- 
ton R.  Tisch,  board  member,  for 
Loew's. 


rry  Wald's  "Sons  and  Lovers" 
Ji  ;e  all  opening-day  records  at  the 
~  kman  Theatre  here  with  a  total  of 
-60  in  its  first  day  Tuesday.  The 
.  ure  is  being  released  by  20th 
1  tury-Fox. 


Kingsley  Handles  'Day' 

Ed  Kingsley  and  the  new  produc- 
tion firm  of  Little  Movies  have  an- 
nounced an  agreement  for  Kingsley 
International  Pictures  to  handle  na- 
tional as  well  as  international  distri- 
bution of  the  35mm  film  short,  "Day 
of  the  Painter."  Filmed  by  Little 
Movies  in  Eastman  color,  the  15  min- 
ute short  is  now  playing  at  the  Trans- 
Lux  52nd  Street  here  along  with  the 
feature  presentation,  "The  Savage 
Eye." 

'Pay'  Big  in  Brooklyn 

"Pay  or  Die"  topped  the  boxoffice 
record  for  1960  at  the  RKO  Albee 
Theatre  in  Brooklyn  in  the  first  five 
days  of  its  current  engagement  there 
with  a  gross  of  $30,610,  according  to 
Allied  Artists.  This  figure  betters  by 
almost  $2,000  the  same  company's  "Al 
Capone"  in  its  first  five  days  at  the 
theatre. 

Skouras  Aids  JJSO 

Spyros  P.  Skouras,  president  of 
20th  Century-Fox,  will  serve  as  co- 
chairman  of  the  1960  Greater  New 
York  USO  campaign  to  expand  its 
services  to  armed  forces  personnel 
both  in  this  country  and  overseas. 


Ticket  Prices  Declined 
During  Current  Quarter 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  3.  -  The 
government's  quarterly  index  of  mo- 
tion picture  admission  prices  declined 
during  the  quarter  just  ended  for  the 
first  time  in  more  than  a  year. 

The  combined  index  for  adult  and 
children's  admissions  for  the  quarter 
ended  June  30  stood  at  146.8  per  cent 
of  the  1947-49  average,  a  drop  of  1.3 
percentage  points  from  the  March, 
1960,  figure  of  148.1.  It  was,  however, 
significantly  higher  than  the  index 
figure  of  139.4  recorded  at  the  end 
of  June,  1959.  This  is  attributed  to  a 
decline  in  the  number  of  "roadshow" 
productions  playing. 

The  price  index  for  adult  admis- 
sions was  146.0  at  the  end  of  June, 
down  2.3  points  from  the  148.3  re- 
ported for  the  March,  1960,  quarter, 
but  higher  than  the  140.2  index  figure 
of  a  year  ago. 

Children's  Index  Rises 

The  price  index  for  children's  ad- 
missions has  increased  consistently 
over  the  past  year.  From  the  131.1  per 
cent  of  the  1947-49  average  that  was 
reported  in  June,  1959,  this  compo- 
nent rose  to  141.3  at  the  end  of 
March.  The  second  quarter  figure  is 
given  as  143.4  per  cent  of  the  1947- 
49  average. 

All-Employee  Profit 
Sharing  Set  by  UPA 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  3.  -  An  un- 
usual profit  sharing  plan  has  been  in- 
stituted by  UPA  Pictures,  Inc.,  it  was 
announced  by  Henry  G.  Saperstein, 
president  of  UPA. 

"A  portion  of  the  profits,"  he  said, 
"is  being  set  aside  under  the  plan. 
Sharing  in  this  case  are  all  employees, 
from  top  executives  to  delivery  boys. 
A  points  system  has  been  established 
based  on  the  length  of  time  spent  on 
projects  and  coupled  with  the  quality 
of  work  accomplished  in  a  direct  ratio 
to  the  production  indices  set  up  for 
the  projects." 

Saperstein  said  the  points  system 
will  be  the  key  to  participation  of 
each  employee  in  the  profits  record- 
ed by  UPA  Pictures.  He  said  employ- 
ment at  UPA  is  at  an  all  time  high  of 
more  than  250  persons  involved. 

Short  Promotes  iLace" 

To  promote  the  lavish  wardrobe  de- 
signed by  Irene  for  Doris  Day  in 
"Midnight  Lace,"  Universal  has  com- 
pleted a  six-minute  short  subject  fea- 
turing the  actress  in  her  Technicolor 
wardrobe  tests  for  the  forthcoming 
film  and  will  send  it  "on  the  road"  as 
a  facet  of  the  advance  promotional 
activities.  The  short,  featuring  ten 
highly-diversified  changes,  features  a 
running  commentary  by  Irene  and 
was  produced  by  Robert  Faber.  It  is 
designed  for  bookings  both  in  theatres 
and  in  key  city  department  stores  for 
which  16mm  prints  are  being  made 
available  for  screenings  in  coopera- 
tive tie-ups  between  the  stores,  the 
fashion  designer's  dress  company, 
Irene,  Inc.,  and  Universal. 


PEOPLE 


Harry  Brandt,  president  of  Brandt 
Theatres,  has  been  named— for  the 
fifth  consecutive  year— chairman  of 
the  entertainment  industry  for  the 
1960  volunteer  fund  raising  campaign 
of  the  New  York  State  Citizens  Com- 
mittee for  the  Public  Schools. 

□ 

Dick  Winters,  20th  Century-Fox 
national  magazine  contact,  has  re- 
signed, effective  Aug.  12,  to  join  the 
public  relations  organization  of  Mar- 
tial &  Co.  as  an  account  executive. 

□ 

Whitney  Lindsey  will  take  over  the 
management  of  the  South  Trail  Drive- 
in  Theatre,  Orlando,  Fla.,  on  Aug. 
27,  following  the  seasonal  closing  of 
the  Neptune  Drive-in,  Daytona 
Beach,  where  he  is  now  located. 

□ 

Preston  Henn,  owner  of  the  Co- 
At-Co  Theatre,  Toccoa,  Ga.,  has  ac- 
quired from  J.  W.  Smith  the  Blair 
Theatre,  Blairville,  Ga. 

□ 

James  Cohn,  American  composer, 
and  musicologist  for  ASCAP,  has  been 
notified  that  one  of  his  five  sym- 
phonies has  received  the  third  prize 
in  the  competition  sponsored  by  the 
A.I.D.E.M.  (Associazione  Italiana  Dif- 
fusione  Educazione  Musicale). 

□ 

Philomena  Eckert,  of  Columbia 
Pictures,  Jacksonville,  and  Maiy  Hart, 
of  Florida  State  Theatres,  have  been 
named  to  represent  their  area  at  the 
forthcoming  Toronto  convention  of 
Women  of  the  Motion  Picture  In- 
dustry. 

□ 

The  board  of  overseers  of  Harvard 
College  has  appointed  Joseph  H. 
Hazen  for  a  second  term  as  a  member 
of  the  Fine  Arts  Department  and  the 
Fogg  Art  Museum  of  Harvard  Uni- 
versity.  Hazen,  partner  of  producer 
Hal  Wallis,  has  also  been  elected  as 
a  member  of  the  fine  arts  committee 
of  Dartmouth  College. 

□ 

William  Madden,  former  branch 
manager  in  Philadelphia  for  M-G-M 
who  has  been  promoted  to  the  post 
of  Midwestern  division  manager  with 
offices  in  Chicago,  and  Sidney  Eck- 
man,  who  succeeds  Madden  in  the 
Philadelphia  position,  will  be  guests 
of  honor  at  a  luncheon  to  be  held  on 
Aug.  22  in  the  Burgundy  Room  of 
the"  Bellevue  Stratford  Hotel.  Their 
hosts  will  be  Motion  Picture  Asso- 
ciates of  Philadelphia  and  Variety 
Club,  Tent  No.  13. 


Million  for  'Bells' 

Metro-Goldwyn-Mayer's  "Bells  Are 
Ringing"  topped  the  one  million  dollar 
mark  at  the  Radio  City  Music  Hall 
box  office  on  Tuesday.  The  total  gross 
through  Tuesday,  the  sixth  day  of  its 
sixth  week,  was  $1,004,508.  The  pic- 
ture holds  for  a  seventh  week. 


MARILYN  MONROE 


TONY  RANDALL 


JERRY  WALD'S 

PRODUCTION  OF 


Directed  by 

GEORGE CUKOR 


Written  for  +be  screen  by 

NORMAN  KRASNA 


Additional  Material  by 
HAL  KANTER 


QnemaScoPE 

COLOR  BY  DELUXE 


Motion  Picture  Daily 


Thursday,  August  4 


Col.  Overseas 


( Continued  from  page  1 ) 
much  as  35  per  cent  in  some  cases, 
Rothman  said.  Devaluation  of  local 
foreign  currencies  is  responsible  for 
the  discrepancy. 

Otherwise,  most  of  the  news  from 
Columbia's  foreign  front  is  good,  the 
executive  stated,  and  will  stay  that 
way  so  long  as  the  company's  over- 
seas department  overcomes  two  ob- 
stacles—the growth  of  foreign  TV 
and  excessive  theatre  taxes  in  many 
lands. 

Rothman  estimated  that  Columbia 
derives  55  per  cent  of  its  revenue 
from  foreign  markets.  That's  one  rea- 
son why,  when  he  assumed  his  posi- 
tion with  the  company  last  March,  he 
immediately  set  about  integrating  the 
foreign  sales  and  merchandising  de- 
partments with  those  in  the  U.S. 

Job  is  to  'Re-energize' 

His  job,  he  said,  was  to  "re-ener- 
gize" the  foreign  department. 

Now  everything  is  being  handled 
by  Columbia  in  terms  of  "one  world," 
including  premieres  of  important  pic- 
tures. Many  of  these  are  scheduled 
for  foreign  cities. 

"I  Aim  at  the  Stars,"  the  Wernher 
Von  Braun  story,  will  have  its  global 
premiere  in  Munich  on  Aug.  19.  "All 
the  Young  Men,"  because  Ingemar 
Johansson  is  prominently  featured  in 
it,  will  premiere  in  Sweden.  "The 
Guns  of  Navarone,"  filming  in  Greece, 
is  expected  to  get  the  full  world 
premiere  treatment  in  that  country 
early  next  year. 

Columbia  will  continue  to  make 
many  of  its  top  films  abroad,  Roth- 
man said  citing,  "Lawrence  of  Arab- 
ia," which  will  be  produced  in  Trans- 
Jordan. 

What's  more,  there  no  longer  ex- 
ists a  time  lag  between  the  premiere 
of  any  Columbia  picture  here  and 
abroad.  As  soon  as  print  and  a  thea- 
tre are  available,  the  company  quick- 
ly holds  its  opening  in  Europe  or 
Asia. 

Considering  'Backroom'  Change 

Rothman  said  his  department  is 
contemplating  the  consolidation  of 
selling  and  backroom  facilities  with 
other  American  companies  in  foreign 
countries. 

On  the  debit  side,  attendance  in 
many  countries  is  down  considerably 
from  last  year.  Pointed  examples  are 
France,  Germany,  the  Scandinavian 
group  and  Japan,  Rothman  said,  cit- 
ing TV  as  the  villain. 

Theatre  shutterings  abroad  seem 
to  have  leveled  off,  except  in  Great 
Britain,  he  added.  Rothman  foresaw 
no  major  expansion  in  any  area  of 
the  world  with  the  possible  exception 
of  Africa.  He  will  visit  that  continent 


Try  Us  Next  Time 

1357  S.  Wabash,  CHICAGO 


'Wall  St.  Journal'  Reports  'Hollywood  Rebound'; 
Says  Second  Quarter  Earnings  Gain  Leads  Nation 

"Hollywood's  Rebound"  was  the  heading  on  a  Page  1  report  in  yesterday's 
"Wall  Street  Journal"  on  increased  profits,  diversification  and  new  production 
successes  of  major  companies.  The  article  pointed  out  that  despite  their  varied 
interests  today,  the  companies  are  still  very  much  in  the  film  business,  with 
profits  from  many  big  budget  productions  larger  than  anything  the  industry 
has  ever  known. 

The  article  notes  that  "the  movie  companies  are  succeeding  in  turning  in 
some  impressively  black  profit  figures  for  1960  at  a  time  when  the  rest  of 
U.S.  industry  is  hard  put  to  equal  1959  earnings.  In  a  (Wall  Street  Journal) 
tabulation  of  second  quarter  earnings  of  384  corporations,  the  movie  makers 
led  all  other  industry  groups  with  a  101%  gain  over  the  1959  second  quarter 
earnings,  compared  with  a  12.9%  drop  for  all  companies." 

In  addition  to  huge  earnings  possibilities  spread  over  a  period  of  years 
from  the  high  budget  blockbusters,  the  Journal  reports  that  some  4,000  post- 
1948  films  are  estimated  to  have  a  value  of  between  $300,000,000  and  $500,- 
000,000  when  sold  to  television. 


MPA- Publisher  Program  Set 


(Continued 

the  press."  He  cited  premium  and  dis- 
criminatory ad  rates,  censorship  of 
film  ads,  antagonistic  or  indifferent 
editorial  attention  to  motion  pictures, 
preferential  treatment  of  television, 
and  other  industry  grievances  against 
a  large  section  of  the  nation's  press. 

The  new  committee  under  Pick- 
man's  chairmanship  will  move  im- 
mediately to  put  some  of  these  com- 
plaints and  problems  directly  before 
the  heads  of  key  newspapers  through- 
out the  country. 

Local  exhibitor  groups,  Compo, 
Theatre  Owners  of  America  and  the 
industry's  advertising  agencies  will  be 
asked  to  cooperate  in  the  action  to  be 
mapped  out. 

The  MPAA  ad-publicity  committee 
also  authorized  Taylor  Mills,  MPAA 
director  of  public  relations  to  act  as 
its  representative  at  a  meeting  this 
morning  in  relation  to  possible  indus- 
try participation  in  the  1964-'65 
New  York  World's  Fair.  The  meeting, 
to  be  held  in  the  City  Building  at 
Flushing  Meadow  Park,  Queens,  site 
of  the  fair,  was  called  by  Robert 
Moses,  fair  director,  to  discuss  plans 
with  potential  exhibitors. 

In  relinquishing  his  chairmanship 
of  the  MPAA  committee  yesterday, 
Seadler  urged  the  members  to  "inject 
themselves  more  aggressively  into  in- 
dustry policy  matters  that  impinge  on 
public  relations." 

"While  the  principals  of  the  com- 
panies direct  the  industry's  policies, 

on  his  next  'round-the-world  trip  this 
November. 

His  tour  will  end  at  a  Latin  Amer- 
ican convention  to  be  held  next 
February  in  Buenos  Aires  or  Rio  de 
Janeiro.  He  will  be  placing  special 
emphasis  on  "Song  Without  End," 
"Pepe,"  and  "The  Guns  of  Novarone." 
These  pictures,  he  feels,  have  "bonus 
appeal"  for  the  foreign  market. 

Rothman  also  announced  that 
Marion  Jordan  is  taking  over  as  Co- 
lumbia's continental  manager  and 
will  make  his  headquarters  in  Paris. 

Rothman  himself  said  his  time  each 
year  will  be  divided  equally  between 
the  U.S.  and  the  rest  of  the  world. 


from  page  1 ) 

there  is  no  central  group  that  is  in  a 
better  position  to  be  vocal  about  areas 
in  which  they  operate.  For  example, 
the  recent  appearance  of  Lazarus 
before  the  Newspaper  Executives 
convention;  which  had  the  endorse- 
ment of  this  committee,  received 
wide  attention  throughout  the  nation. 
Such  appearances  should  be  more 
frequent.  Our  committee  should  seek 
representation  for  speakers  at  annual 
conventions  of  publishers,  exhibitors 
and  other  groups  before  whom  our 
press  problems  should  be  personally 
presented,"  Seadler  said. 

The  committee  unanimously  passed 
a  resolution  expressing  its  apprecia- 
tion for  Seadler 's  leadership  in  con- 
ducting its  activities  in  behalf  of  the 
industry. 


British  Endorse  Policy 

( Continued  from  page  1 ) 
tation  of  the  details  by  Charles 
"Jerry"  Juroe,  Paramount  director  of 
advertising  and  publicity  for  Conti- 
nental Europe.  Juroe  told  the  circuit 
bookers  and  exhibitors  there  was  no 
question,  but  that  the  admission  policy 
had  contributed  to  the  great  success 
of  the  picture  in  the  U.S. 

Tony  Reddin,  Paramount  director 
of  theatre  publicity  in  Britain,  an- 
nounced plans  for  further  demonstra- 
tions of  the  "Psycho"  campaign  to 
branch  managers  tomorrow.  He  will 
also  conduct  similar  meetings  during 
a  tour  of  the  provinces. 

Paramount  has  been  conducting  an 
extensive  exploitation  campaign  for 
the  opening  of  the  picture  at  the 
Plaza  Theatre  in  the  West  End  to- 


morrow. 


Grossman  Named 

( Continued  from  page  1 ) 
tive  advertising,  promotion,  pressbook 
and  still  departments. 

For  the  past  two  years  he  has  been 
a  member  of  the  exploitation  depart- 
ment at  the  Warner  Studios  in  Bur- 
bank,  Calif. 

Before  joining  Warner  Brothers, 
Grossman  was  with  the  Deutsch  & 
Shea  advertising  agency. 


REVIEW; 

Young  Jesse  James 

! 

Associated  Producers — 20th-F j 
— CinemaScope 

A  number  of  Americana's  m| 
mantic  bad  men— and  one  bad  >  1 
—receive  what  can  be  regarded 
usual  screen  treatment  in  ' 
Jesse  James."  The  only  possil  1 
ception  is  Jesse  himself,  pre4 
here  as  little  more  than  an  ado  1 
victim  of  circumstances. 

Present  also  are  his  brother  1 
Cole  Younger,  the  bearish  Q\ 
and  his  savage  raiders,  and 
Starr.  Jesse's  father  is  hang,  [, 
Union  soldiers  and  later  theti 
mother's  arm  as  amputated  aft  Ik 
home  is  bombed.  About  the,] 
"quiet"  scene  in  the  film  is  ti  n 
which  unites  Jesse,  played  b  ,1a 
Stricklyn,  and  his  (Belle)  | 
Anders,  in  holy  wedlock. 

The  James  boys,  especially  J 
the  elder  brother,  are  depicted  i'« 
fortunate  tools  of  history  i 
screenplay  by  Orville  H.  Halo 
and  Jerry  Sackheim.  Frank  anc  g 
argue  bitterly  in  the  end,  wl 
really  the  beginning  of  Jesse' | 
crazy  career,  but  they  ride  (jt 
gether  to  inhabit  a  wider  wo  t 
violence. 

"Young  Jesse  James"  was  pre 
by  Jack  Leewood  and  direct  I 
William  Claxton.  Prominent  ;  a 
the  players  are  Willard  Parker,  li 
Meyer  and  Robert  Dix.  The  jui 
is  in  CinemaScope. 
Running  time,  73  minutes.  Aug^j 
lease.  Saul  Os  ivj 


Pensions  Provided 

( Continued  from  page  1 ) 
officers  who  have  reached  the  i 
65  with  less  than  15  years  of  si 
but  more  than  five  years,  w 
eligible  to  a  pension  amounting 
sum  less  than  $100. 

The  resolution  was  a  substitu 
No.  32  presented  at  the  1958  cc 
tion  but  termed  too  costly  by 
aries. 

The  other  resolution  acceptet 
one  urging  that  pressure  be  br  <bl 
on  Congress  to  eliminate  the  e.'ip- 
tion  of  theatre  employees  fronfe 
new  minimum  wage  bill  now  k 
consideration  in  Washington. 

The  delegates  turned  down  affi 
lution  calling  for  the  revision  city 
international  constitution  to  piidf 
for  a  second  vice-president  to  m 
the  Western  section  of  the  Doniw 
of  Canada. 

Two  resolutions  were  referred  I 
One  held  it  unlawful  for  a  crafl*1 
to  do  the  work  of  any  other  crs « 
location  except  temporarily  for  i » 
or  injury.  The  second  provided iat 
wherever  a  company  is  fined  fonil' 
ure  to  take  a  qualified  craftsma  ot 
location,  that  the  fine  shall  be  us  to 
make  the  difference  between  sw 
pay  and  location  pay  of  the  crafts 
who  would  have  been  sent  on  ca- 
tion. 

Tomorrow's  session  will  be  w 
up  with  the  consideration  of  & 
tional  resolutions  and  with  nomirnor 
of  officers.  Elections  will  be  hel  m 
Friday. 


ANNUAL 
CONVENTION 
& 

TRADE  SHOW 


AMBASSADOR 

HOTEL 
LOS  ANGELES, 

CALIF. 
TUES.-FRI. 
SEPT.  13-16 

1960 


yy 


"Make  Way  3or  Tjomorrow 

At  the  Movie  Industry's 

BIGGEST  NATIONAL  CONVENTION 

Devoted  to 

PRODUCT— Beating  the  Shortage 

SHOWMANSHIP-Selling  More  Tickets 
PAY-TV-The  Threat  to  Our  Future 

HOLLYWOOD— What  the  Film  Capital  Sees  Ahead 
DRIVE-INS-More  Successful  Operation 

Plus  * 

Practical  "Post-Graduate"  Work  at  TOA's  "University" 

SEE-A  Great  Motion  Picture  Industry  Trade  Show 
Co-sponsored  by  TESMA  and  TEDA 

SEE-Hollywood  stars  by  the  tax-load,  and  visit  the  movie  \ 
lots. 

SEE-Disneyland,  TOA's  "Star  of  the  Year"  and  a  gala 
social  program. 

For  Reservations  and 
Information  Contact 

THEATRE  OWNERS  OF  AMERICA 
1501  Broadway,  New  York  36,  N.  Y. 
3-6238 


You  never 
know. . . 


Unless  you  make  a  practice  of  loading  with  Eastman 
Film,  black-and-white  or  color,  you  can  never  know 
real  security— the  sweet  satisfaction  of  being  ready 
for  the  once-in-a-lifetime  shot  that  comes  up  every 
now  and  then  regardless  of  time,  weather,  lighting. 

For  example,  load  with  5250  Eastman  Color  Negative. 
It  has  twice  the  speed  of  former  color  films,  gives 
added  depth,  stops  motion. 

In  other  words:  With  5250  you're  sure! 

Another  big  factor,  appreciated  everywhere,  is  the 
advice  and  cooperation  of  the  Eastman  Technical 
Service  for  Motion  Picture  Film,  devoted  solely 
to  the  problems  of  the  industry. 

For  more  information,  write  Motion  Picture 
Film  Department 

EASTMAN  KODAK  COMPANY 

Rochester  4,  N.Y. 


,  1 


Wit 


East  Coast  Division 

342  Madison  Avenue 
New  York  17,  N.Y. 

Midwest.  Division 

1  30  East  Randolph  Drive 
Chicago  1 ,  III. 

West  Coast  Division 

6706  Santa  Monica  Blvd. 
Hollywood  38,  Calif. 


For  the  purchase  of  film: 

W.  J.  German,  Inc. 

Agents  for  the  sale  and  distribution  of 
Eastman  Professional  Motion  Picture  Films 
Fort  Lee,  N.J.,  Chicago,  III., 
Hollywood,  Calif. 

ALWAYS  shoot  in  color- 
Eastman  Color  Film  .  .  . 
Spectrum  of  the  Sixties 


MOTION  PICTURE 

DAILY 


88,  NO.  25 


NEW  YORK,  U.S.A.,  FRIDAY,  AUGUST  5,  1960 


TEN  CENTS 


Opposition  TO  N.Y.  Minimum  Wage    Runaway  Producing  Hit 

Hike  Voiced  by  Industry  Spokesmen 


Talk  on  Coast 

>gel  Points  to 
&M  Assets  of 
12,000,000 

.  fy  Yital  in  Present 
\  Future  of  Company 


)h  R.  Vogel 


By  ETHEL  ROSEN 

iLLYWOOD,  Aug.  4.  -  "Metro- 
vyn-Mayer  today  has  assets  of 
ximately  $112,000,000,  includ- 
ing cash  and 
securities  o  f 
about  $35,000,- 
000,"  Joseph  R. 
Vogel,  com- 
pany president, 
told  members 
of  Los  Angeles 
Society  of  Sec- 
urity Analysts, 
at  a  luncheon 
meeting  today 
in  the  Biltmore 
Hotel. 

Vogel,  con- 
tinuing his  up- 
report  on  status  of  company  and 
( Continued  on  page  2 ) 

lywood  'Spiritual' 
to  Japan:  Shimiiu 

From  THE  DAILY  Bureau 
IS  ANGELES,  Aug.  4.-Leaders 
e  film  industry  in  Japan  consid- 
ollywood  the  "spiritual  capital 
3  motion  picture  industry,"  Mas- 
Shimizu,  president  of  Japan's 
>t  entertainment  empire,  said 
today  at  a  press  conference  in 
( Continued  on  page  6 ) 

itinental  Dist.  Sets 
?t  Sales  Convention 

atinental  Distributing,  Inc.,  will 
its  first  sales  convention  from 
17  through  21st,  in  Asbury  Park, 
s  announced  here  by  Carl  Pep- 
irn,  vice-president  in  charge  of 

e  meetings  will  be  held  at  May- 
(Continued  on  page  6) 


^VISION  TODAY— page  6 


Special  to  THE  DAILY 

ALBANY,  Aug.  4.— "Deep  concern"  and  "opposition"  to  the  proposed 
minimum  wage  order  8-A,  which,  effective  Oct.  1,  provides  a  $1  hourly 
minimum  for  five  categories  of  motion  picture  theatre  workers  not  presently 

receiving  that  salary,  were  voiced  at 
a  public  hearing  here  today. 

Deputy  industrial  commissioner 
Jules  Loos  presided  at  the  40-minute 
session.  Three  persons  representing 
exhibitors  appeared,  two  of  them 
speaking. 

Elias  Schlenger,  Fabian  division 
manager,  started  the  hearing  by  say- 
ing, "I  have  been  asked  to  make  this 
brief  statement.  Exhibitors  all  over 
the  state  are  deeply  concerned  with 
the  proposed  minimum  wage  order 
8-A.  D.  John  Phillips,  executive  di- 
(Continued  on  page  7) 


Myers7  Replacement 
On  Allied  Board  Agenda 

Special  to  THE  DAILY 

CHICAGO,  Aug.  4.-Some  senti- 
ment against  the  employment  of  an 
attorney  as  a  replacement  for  Abram 
F.  Myers,  retired  chairman  and  gen- 
eral counsel  of  Allied  States,  was 
manifest  with  the  arrival  here  today 
of  Allied  directors  for  their  summer 
board  meeting,  to  be  held  at  the 
Sheraton  Blackstone  Hotel  here  to- 
morrow and  Saturday. 

Informal  expressions  encountered 
centered  on  the  supposition  that 
Myers  may  be  persuaded  to  continue 
as  consultant  to  Allied  and  that  the 
(Continued  on  page  7) 

Franken  Resigns  NT&T 
Promotion  Position 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  4.  -  The 
resignation  of  Jerry  Franken  as  head 
of  the  advertising-publicity-promotion 
department  of  National  Theatres  & 
Television,  Inc.,  and  National  Telefilm 
Associates,  Inc.,  was  announced  here 
today. 

Franken  joined  NTA  in  February 
( Continued  on  page  6 ) 


Plans  for  N.Y.  World's 
Fair  Exhibits  Told 

The  motion  picture  industry  was 
represented  at  a  meeting  yesterday 
of  more  than  300  persons  represent- 
ing various  industrial  groups  who  may 
become  participants  in  the  New  York 
World's  Fair  of  1964-'65. 

Taylor  Mills,  Motion  Picture  Asso- 
ciation of  America  director  of  public 
relations,  heard  a  prospectus  for  po- 
tential exhibitors  presented  by  Fair 
officials  at  meeting  in  City  Building, 
Flushing  Meadows  Park,  Queens,  the 
site  of  the  Fair.  Mills  appeared  under 
authority  of  the  MPAA  advertising- 
(Continued  on  page  7) 


REVIEW: 

Ocean's  Eleven 

Dorchester  Prod. — Warner  Bros. 


It  was  high  time  that  somebodv  spoofed  the  school  of  crime  films  in 
which  the  whole  picture  is  devoted  to  the  intricate  details  of  the  robbery 
of  a  store  or  casino  safe  ("The  Asphalt  Jungle,"  "Rififi,"  "Seven  Thieves," 
et.  al.)  And  a  considerable  ribbing  is  what  the  genre  is  subjected  to  in 
the  new  Dorchester  Production,  "Ocean's  Eleven,"  for  Warner  Bros, 
release. 

The  title  is  ambiguous  and  requires  clarification.  Ocean  is  the  last 
name  of  the  "hero,"  the  man  who  organizes  the  caper,  and  eleven  refers 
to  the  number  of  accomplices  in  the  crime. 

In  the  classic  manner  of  such  pictures  approximately  the  first  half 
of  the  running  time  (total  is  just  over  two  hours)  is  devoted  to  rounding 
up  the  members  of  the  gang,  revealing  something  of  their  personalities 

(Continued  on  page  3) 


IATSE  Officers 
Are  Reelected 
As  Meet  Ends 


Resolutions  For,  Against 
Pay-TV  Are  Withdrawn 


Special  to  THE  DAILY 

CHICAGO,  Aug.  4.  -  The  con- 
vention of  the  International  Alliance 
of  Theatrical  Stage  Employees  wound 
up    this  even- 
ing    one  day 
ahead  of  sched- 
ule,   with  the 
reelection     b  y 
acclamation,  of 
all  its  officers. 

C  onsiderable 
discussion  fol- 
lowed after 
the  committee 
on  resolutions 
r  e  c  ommended 


Richard  F.  Walsh 


non  -  concurr- 
ence with  a  re- 
solution which 

would  amend  the  constitution  to  per- 
( Continued  on  page  2) 

Academy  Is  Cool  to 
Awards  Change  Plan 

From  THE  DAILY  Bureav 
HOLLYWOOD,  Aug.  4.  -  Reac- 
tion was  mild  here  to  the  recent  re- 
solution adopted  by  Allied  Theatre 
Owners  of  New  Jersey's  annual  con- 
vention which  proposed  that  eligibi- 
lity rules  for  Academy  Awards  be 
changed  to  disqualify  any  films  not 
in  general  release  during  the  Awards 
year. 

One  high  Academy  official  pointed 
( Continued  on  page  6 ) 

Pathe-DeLuxe  Company 
Buys  Canadian  Plant 

Special  to  THE  DAILY 
TORONTO,  Aug.  4.-A  new  com- 
pany has  been  formed  which  has 
bought  the  plant  and  equipment  of 
Shelly  Films,  Limited,  here.  The  com- 
pany, Pathe-DeLuxe  of  Canada,  Lim- 
ited, which  is  owned  jointly  by  Pathe 
Laboratories  Incorporated  and  De- 
Luxe  Laboratories,  Inc.,  of  Hollywood, 
(Continued  on  page  7) 


Motion  Picture  Daily 


Friday,  August  5, 


\ 


PERSONAL 
MENTION 


J.  A.  MCCARTHY,  Universal  Pic- 
F  •  hires  assistant  general  sales  man- 
ager and  sales  director  for  "Sparta- 
cus,"  and  Jeff  Livingston,  executive 
coordinator  of  sales  and  advertising, 
will  return  to  New  York  today  from 
Jacksonville  and  Miami. 

• 

Abe  Berenson,  president  of  Allied 
Theatre  Owners  of  the  Gulf  States, 
has  left  New  Orleans  for  Chicago. 
• 

Erwin  H.  Ezzes,  executive  vice- 
president  of  United  Artists  Associated, 
will  leave  here  today  for  Chicago  and 
Los  Angeles. 

• 

Lacy  Kastner,  vice-president  of 
Columbia  Pictures  International,  will 
leave  New  York  tomorrow  aboard  the 
"Liberte"  for  Paris,  where  he  will 
make  his  new  headquarters. 

• 

Irving  Lerner,  producer-director, 
will  arrive  in  Madrid  at  the  weekend 
from  New  York. 

• 

J.  H.  "Tommy"  Thompson,  partner 
in  Martin  &  Thompson  Theatres, 
Hawkinsville,  Ga.,  has  returned  there 
from  Atlanta. 

• 

Gilbert  Brandon,  general  manag- 
er of  Film  Transit,  Memphis,  has  re- 
turned there  with  Mrs.  Brandon  from 
Atlanta. 

• 

Shirley  MacLaine  and  her  pro- 
ducer husband,  Steve  Parker,  are  ex- 
pected in  New  York  at  the  weekend 
from  the  Coast. 


Piano  Record  Set 

Joe  Niland  surpassed  his  world's 
record  for  continuous  piano  playing— 
73  hours,  5  minutes  and  30  seconds- 
yesterday  and  kept  playing  on  in  his 
"Song  Without  End"  marathon.  The 
record  fell  at  1:06  P.M.  to  the  tune 
of  "The  Notre  Dame  Victory  March" 
as  a  large  crowd  cheered  outside  the 
window  of  Toffenetti's  on  Times 
Square. 

'Black'  Hit  in  A,  C. 

Universal  -  International's  "Portrait 
in  Black,"  which  is  playing  to  record 
U-I  business  in  New  York  and  in  other 
key  situations,  set  a  new  U-I  record 
at  the  Roxy  Theatre  in  Atlantic  City 
in  its  first  week,  grossing  $17,126, 
which  topped  the  previous  U-I  high  of 
"Magnificent  Obsession"  by  almost 
$2,000. 


/.  A.  Officers 


( Continued  from  page  1 ) 
mit  locals  to  take  a  strike  vote.  Dele- 
gate George  Waugh,  of  Local  702, 
asked  for  concurrence  to  give  locals 
the  power  to  thwart  employers'  de- 
laying tactics  in  negotiations. 

Delegate  Herbert  Aller  of  Local 
659,  recommended  caution  before 
striking,  pointing  out  that  employers 
with  interests  on  the  West  and  East 
coasts  could  shift  to  the  West  Coast 
if  struck  in  the  East.  Thus,  he  said, 
the  support  of  the  international  is 
needed  to  control  all  strikes.  President 
Richard  Walsh  pointed  out  that  30 
vears  of  experience  in  strike  action 
has  taught  that  a  neutral  look  of  the 
international  president  is  the  wisest 
course. 

Actors'  Tax-Dodge  Opposed 

The  sternest  words  of  the  day  were 
saved  for  Resolution  28,  recommend- 
ing to  Congress  that  an  American 
citizen  residing  outside  the  U.  S. 
shall  be  entitled  to  no  tax  exemption 
until  he  has  been  a  non-resident  for 
10  years.  The  committee  recom- 
mended concurrence  in  this  resolu- 
tion and  referred  it  to  legal  staff, 
stating  "we  condemn  in  the  strongest 
terms  possible  the  practice  of  certain 
actors  who,  for  personal  gain,  go 
abroad  to  make  pictures  for  American 
consumption,  which  use  foreign  labor 
at  the  expense  and  sacrifice  of  Amer- 
ican workers  who  rely  on  domestic 
production."  President  Walsh  called 
this  about  the  strongest  language  to 
come  before  the  convention. 

Resolutions  34  and  38,  one  calling 
for  no  action  opposing  pay-TV,  and 
the  other  favoring  it,  were  with- 
drawn to  be  worked  out  within  the 
framework  of  the  international. 

Resolution  36,  calling  for  Federal 
laws  against  runaway  production  was 
referred  to  the  general  office. 

Points  to  Technicolor  Deal 

Delegate  John  W.  Lehners  of  Lo- 
cal 776,  stated  that  runaway  produc- 
tion is  an  increasing  problem  on  the 
West  Coast,  not  only  for  the  I.  A. 
but  for  other  industries  as  well.  He 
cited  an  impending  deal  of  Techni- 
color, Ltd.,  between  England, 
France  and  Italy  to  lure  American 
production  abroad  as  a  new  threat  to 
Hollywood.  He  stated  that  Hollywood 
employers,  too,  are  aware  of  the 
ruinous  competition  of  lower  wages 
of  foreign  picture  making  and  are 
organizing  for  combat. 

Officers  of  the  I.A.T.S.E.  are,  in  ad- 
dition to  president  Walsh,  Harland 
Holmden  secretary-treasurer;  Walter 
F.  Diehl,  assistant  international  pres- 
ident; James  J.  Brennan,  Carl  G. 
Cooper,  Harry  J.  Abbott,  Orin  M. 
Jacobson,  Hugh  J.  Sedgwick,  Albert 
S.  Johnson,  John  A.  Shuff,  LeRoy 
Upton  and  Louis  Wright,  vice-pres- 
idents. 


Remodeled  Baltimore 
Theatre  to  Reopen 

Special  to  THE  DAILY 
BALTIMORE,  Aug.  4.  -  The  re- 
modeled Edgewood  Theatre,  500- 
seat  house  in  the  outlying  section  of 
Baltimore,  plans  to  convert  to  an  art 
theatre  around  Labor  Day.  It  is  one 
of  the  chain  of  Durkee  Enterprises, 
with  Bill  Hewitt,  Jr.  as  manager. 

The  recently  formed  Baltimore 
Film  Society  dedicated  to  bring  ear- 
lier-day classics  to  the  screen,  will 
present  its  programs  at  the  Edge- 
wood  instead  of  at  the  Perry  Film 
Center  as  originally  scheduled.  The 
initial  show  under  auspices  of  the 
society  is  set  for  Sept.  12  with  an 
attraction  to  be  announced. 


Vogel  Addrejii 


Mich.  Allied  to  Give 
2nd  Annual  B-B  Award 

Special  to  THE  DAILY 

DETROIT,  Aug.  4.-When  Allied 
Theatres  of  Michigan  meets  for  its 
41st  annual  convention  there  will  be 
an  award  to  the  theatre  manager  or 
owner  who  comes  up  with  the  busi- 
ness building  idea  adjudged  best.  This 
is  the  second  year  for  such  an  award. 

As  last  year  the  donor  of  the  in- 
scribed silver  and  marble  trophy  is 
Lee  Artoe,  president  of  Electro  Car- 
bons. 

It  will  be  presented  by  a  Hollywood 
actress  at  the  concluding  dinner- 
dance,  Oct.  13,  the  second  and  final 
day  of  the  affair  at  the  Sheraton  Cadil- 
lac Hotel. 


Pledge  Strong  Drive  for 
Rogers  Hospital  in  N.O. 

Special  to  THE  DAILY 
NEW  ORLEANS,  Aug.  4.-A  large 
and  enthusiastic  group  of  distributors 
and  exhibitors  of  the  area  attended  a 
preliminary  meeting  here  in  Hodges 
Screening  Room  and  pledged  full  sup- 
port to  the  combined  Will  Rogers  Hos- 
pital's audience  collection  and  Christ- 
mas salute.  The  conclave  was  under 
the  direction  of  George  Pabst,  UA 
branch  manager,  and  area  distribu- 
tor chairman  of  the  campaign.  He  was 
assisted  by  exhibitor  co-chairmen  of 
the  area,  Kermit  Carr,  president  of 
Paramount  Gulf  Theatres,  and  T.  G. 
Solomon,  president  of  Gulf  States 
Theatres. 

The  group  viewed  the  1960  trailer 
narrated  by  Shirley  MacLaine. 

2nd  'Lovers'  Record 

Jerry  Wald's  production  of  "Sons 
Lovers"  established  the  second  record 
in  a  row  in  its  second  day  at  the 
Beekman  Theatre  here  with  a  gross 
of  $1,960,  topping  the  opening  day, 
which  was  $1,860. 


( Continued  from  page  1 ) 
industry  in  general,  as  he  did 
viously  for  the  Analysts  Club  in 
York,  reported  in  the  Motion 
ture  Daily  issue  of  July  8,  poi 
out  that  MGM's  current  liability 
approximately  $31,000,000  still 
the  company  working  capital  of 
ter  than  $80,000,000. 

Adding  non-current  assets  and 
current  liabilities,  he  said,  total  1, 
value  is  almost  $88,000,000,  or  if) 
proximately  $35  per  share. 

Vogel  said  television  is  certr 
a  major  factor  in  MGM's  present! 
future.  Up  to  present  time,  MGM 
earned  $34,000,000  in  rentals  ol 
pre-1949  features  and  shorts,  and 
contracts  which  will  earn  anp 
$24,000,000,  he  said. 

MGM  also  is  producing  series 
cifically  created  for  TV,  said  V< 

Discussing  the  matter  of  "runs 
production,"  Vogel  predicted  an 
crease  of  this  form  of  activity  ra 
than  the  decrease  so  widely 
manded  by  unions. 

Canada  Dry  9-Monthsj 
Earnings  Ail-Time  Hi 

Canada  Dry  Corp.   yesterday  ! 
ported  all-time  record  high  earn 
and  sales  for  the  nine  months  er 
June  30.  Earnings  rose  more  thai 
per  cent  over  the  same  period  a 
ago  to  $2,501,210,  equivalent  to 
per  share  after  provision  for  U.S. 
foreign  income  taxes  and  prefe 
stock  dividend  requirements.  Fori 
comparable  period  last  year,  earn 
amounted   to    $2,152,715,  equal 
85c  per  share  after  taxes  and 
ferred  dividends. 

In  a  report  mailed  to  stockhol 
from  here,  the  company  showed  $ 
911,978,  up  more  than  8  per  cent* 
the  $69,138,045  reported  for  the  n 
month  period  of  the  previous  year 

'Table9  Set  Back  Here 

The  Rank  Organization's 
Captain's  Table,"  originally  schedil 
to  open  Aug.  8  at  the  68th  Stij 
Playhouse  here,  has  been  set  back- 
definitely  due  to  the  excellent  t- 
ness  currently  being  done  by  "0f\ 
Wilde"  at  the  theatre.  A  new  opeife 
date  for  "Table"  will  be  annourJ 
shortly. 


NEW  YORK  THEATR1 


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I 


August  5,  1960 


Motion  Picture  Daily 


icouver's  Film  Fete 
ors  6  Productions 

Special  to  THE  DAILY 

NCOUVER,  B.  C,  Aug.  4.- 
la,  Czechoslovakia,  Poland  and 
are  represented  in  the  awards 
ited  at  the  Vancouver  Interna- 
Film  Festival.  Judges  were: 
Powell,  film  critic  of  the  London 
iy  Times;  George  Stoney,  Ameri- 
ilm  director  and  producer,  and 
es  Topshee,  executive  director  of 
lanadian  Film  Institute, 
ihes  and  Diamonds,"  the  major 
e  film  entered  by  Poland  this 

received  the  Canadian  Federa- 
)f  Film  Societies  award. 

major  documentary  award  went 
Canadian  entry,  "Universe,"  a 
rial    Film    Board  production, 

Czechoslovakia  was  honored  in 

Iihort  fictional  category  for  its 
Prokouk,  Acrobat." 
?,and's  "Mouse  and  Cat"  received 
Ihildren's  film  plaque. 
|o  amateur  entries  received 
Sis:  Italy's  "Marco  of  the  Sea" 
panada's  "The  Puppet's  Oream." 

'(liege9  Has  Bow 

31TROIT,  Aug.  4.-"College  Con- 
fial,"  Albert  Zugsmith  production 
I  released  by  Universal-Interna- 
i,  has  its  world  premiere  at  the 
llway  Capitol  Theatre  here  to- 
liw,  launching  a  series  of  terri- 
ij  openings  which  will  be  followed 
similar  territorial  kickoff  in  Cin- 
iti  and  Indianapolis. 

jrrace'  Outgrossing 
j>ns'  and  'PeytonPlace' 

lirom  the  Terrace"  is  outgrossing 

I Century-Fox's  "The  Young 
s"  and  equalling  in  many  engage- 
i,  the  film  company's  all-time 
Sipion,  "Peyton  Place,"  it  is  re- 
aid.  At  the  Palace  Theatre  in  Dal- 
JTerrace"  had  $20,767  to  "Lion's" 
|7  and  "Peyton's"  $13,058;  at  the 
iiina  Theatre  in  Charlotte,  "Ter- 
i  reached  $8,264  to  "Lion's"  $6,- 
|at  the  Fox  Theatre  in  Atlanta, 
lace"  was  $27,851  to  "Lion's" 
1,69. 

1  the  Alabama  Theatre  in  Birm- 
Jm,  "Terrace"  hit  $22,530  to 
Ii's"  $12,564;  at  the  Paramount 
lire  in  Nashville;  "Terrace" 
Dfed  $19,039  to  "Lion's"  $6,998; 
he  Miracle  Theatre  in  Miami, 
Vace"  had  $11,652  to  "Lion's" 
1.6,  and  at  the  Loyola  in  Los 
ties,  "Terrace"  was  $12,122  to 
Ii's"  $11,673  and  "Peyton's" 
178. 


Id  Theatre  Front 

]  )LLYWOOD,  Aug.  4.  -  Herbert 
tier's  Beverly  Canon  Theatre, 
Wi  recently  was  refurbished  with 
1  loge  seats  and  new  carpeting, 
sj  completed  the  construction  of  a 
i  decorative  front  for  the  Holly- 
m  premiere  of  "Hiroshima  Mon 
Kir,"  on  Aug.  11.  The  work  con- 
l|l  of  rebuilding  the  marquee;  a 
spacious  box-office  with  two 
er  windows  in  the  event  of  a  re- 
r  d  seat  policy,  and  the  reconstruc- 
i  of  the  outer  lobby. 


Ocean's  Eleven 

 (CONTINUED  FROM  PAGE  I) 

and  past  lives,  and  then  having  them  map  out  their  elaborate  scheme  to 
net  millions  in  illegal  cash.  The  last  half  of  the  picture  is  then  given  over 
to  showing  every  step  of  the  robbery  itself  and  its  aftermath,  which  is 
alwavs  designed  to  prove  that  crime  doesn't  pay. 

In  this  instance,  of  course,  it  is  all  in  fun.  Harry  Brown  and  Charles 
Lederer,  who  wrote  the  screenplay  from  a  story  by  George  Clayton 
Johnson  and  Jack  Golden  Russell,  start  making  with  the  jokes  right  away. 
The  members  of  the  gang  were  all  buddies  in  World  War  II,  having 
belonged  to  the  same  commando  battalion  in  the  82nd  Airborne  Divi- 
sion. And  it  is  part  of  the  jest  that  they  plan  the  hold-up  as  they  would  a 
commando  raid  and  that  they  set  out  to  rob  no  one  but  five  (5)  gam- 
bling casinos  simultaneously  in  Las  Vegas  on  New  Year's  Eve! 

All  the  "gangsters"  are  different  types,  ranging  from  a  former  racing; 
car  driver  to  a  playboy  with  a  rich  mother,  an  ex-professional  baseball 
player,  and  a  motion  picture  stuntman,  no  less.  They  do  have  one  thing 
in  common,  however:  They  make  glibly  with  the  cascade  of  wisecracks 
so  generously  supplied  throughout  the  entire  script. 

But  the  cream  of  the  jest  in  "Ocean's  Eleven"  is  in  the  casting  of  the 
members  of  the  gang,  manv  of  whom  belong  to  the  group  known  widely 
to  the  public  as  the  Sinatra  Clan.  Frank,  himself,  plays  Danny  Ocean 
and  he  is  attended  by  Dean  Martin,  Sammy  Davis,  Jr.,  Peter  Lawford, 
and  Joey  Bishop,  all  members  in  good  standing  of  the  Clan.  There  is 
also  a  brief  and  uncredited  appearance  by  Shirley  McLaine,  another  Clan 
associate,  who  plays  an  inebriated  miss  having  a  good  time  at  Las  Vegas. 
The  other  gang  members  include  Richard  Benedict,  Richard  Conte, 
Henry  Silva,  Buddy  Lester,  Norman  Fell  and  Clem  Harvey,  all  now 
entitled  to  be  at  least  honorary  members  of  the  Clan. 

The  actors  give  the  appearance  of  enjoying  themselves  in  this  jape, 
which  was  filmed  on  location  in  Las  Vegas  in  Technicolor  and  Panavision. 
Red  Skelton  and  George  Raft  appear  as  themselves;  Akim  Tamiroff  and 
Cesar  Romero  play  "respectable"  racketeers,  and  especially  amusing  is 
Ilka  Chase,  as  the  much-wed  mother  of  Lawford  about  to  take  the 
plunge  again  with  Romero.  There  is  also  a  good  performance  by  Angie 
Dickinson  as  the  estranged  wife  of  Sinatra,  and  Patrice  Wymore  is  decora- 
tive as  a  girl  friend  of  Sinatra.  The  latter,  by  the  way,  does  not  sing 
in  this  picture  but  Martin  and  Davis  have  a  tune  apiece. 

Intended  strictly  as  a  spoof,  "Ocean's  Eleven"  keeps  that  approach  all 
the  way.  The  robbery  is  carried  off  amid  many  ridiculous  coincidences 
and  utterly  implausible  happenings.  The  ending  is  ironic  and  absurd 
with  the  ill-got  money  being  destroyed  in  a  surprising  way.  Nor  do  the 
police  catch  the  criminals,  who  to  all  appearances  get  off  scot-free. 

As  satire,  "Ocean's  Eleven"  has  its  weaknesses:  It  is  too  long  for  such  a 
thin  joke  and  its  jabs  at  its  target  are  only  skin  deep.  Obviously,  how- 
ever, producer-director  Lewis  Milestone  meant  it  that  way.  Not  having 
to  take  it  seriously,  audiences  will  enjoy  this  film  all  the  more. 
Running  time,  127  minutes.  Release,  in  August. 

Richard  Gertner 


'Bellboy'  Scored  for 
'Anti-Candy'  Sequence 

Special  to  THE  DAILY 

CHICAGO,  Aug.  4.-A  strong  pro- 
test has  been  entered  for  the  confec- 
tionery industry  against  a  sequence  in 
the  film,  "The  Bellboy."  The  protest 
was  made  by  Victor  A.  Bonomo,  chair- 
of  the  board  of  the  National  Confec- 
tioners Association.  He  said  that  the 
sequence  lasted  two  or  three  minutes 
and  it  indicated  that  candy  was  re- 
sponsible for  obesity. 

In  a  telegram  directed  to  Jerry 
Lewis,  producer  and  director  of  the 
film,  Bonomo  said,  "Thousands  of 
candy  producers  are  greatly  disturbed 
by  the  serious  damage  you  have  unin- 
tentionally inflicted  on  the  confection- 
ery industry  by  the  negative  sequence 
on  candy  in  your  film,  'The  Bellboy.' 
Since  candy  sales  represent  a  major 
income  item  to  theatre  owners,  you 


L.A.,  Canada  Facilities 
For  Producing  Artists 

Producing  Artists,  Inc.,  has  com- 
pleted the  first  step  in  its  expansion 
program  by  obtaining  production  fa- 
cilities on  the  West  Coast  and  in 
Canada.  Martin  Low,  president  of  the 
commercial  film  production  company, 
announced  here. 

Low  has  closed  working  agreements 
with  Charles  Cahill  and  Associates, 
Inc.,  Hollywood,  and  Peterson  Pro- 
ductions, Toronto.  Negotiations  are 
currently  under  way  on  similar  ar- 
rangements in  Paris  and  in  London  for 
international  production. 

have,  in  effect,  hurt  your  own  indus- 
try. We  suggest  a  personal  meeting 
between  yourself  and  the  candy  in- 
dustry representatives  to  discuss  pos- 
sible remedy  to  this  very  serious  situ- 
tion." 


PEOPLE 


Luigi  Luraschi,  head  of  the  censor- 
ship and  international  departments  at 
the  Paramount  studios,  has  tendered 
his  resignation,  effective  Sept.  2.  He 
will  join  Dino  De  Laurentiis  Produc- 
tions in  Rome  as  associate  producer 
of  that  organization's  English-langu- 
age films  which  will  be  aimed  at  the 
international  market. 

□ 

Jack  Vaughn,  former  booker  for 
20th  Century-Fox  in  Atlanta,  has 
joined  Georgia  Theatre  Co.  there 
as  assistant  to  Foster  Hotard.  He  re- 
placed Doug  Beshers. 

□ 

Jean  Mullis,  president  of  the  At- 
lanta chapter,  Women  of  the  Motion 
Picture  Industry,  has  presided  at  the 
first  business  session  of  the  organ- 
ization, held  at  the  Y.M.C.A. 

□ 

Lou  Marks,  formerly  of  Detroit, 
has  taken  over  the  duties  of  John  J. 
Maloney  as  M-G-M  central  division 
manager  in  Pittsburgh.  Maloney  re- 
tired after  38  years  with  the  com- 
pany. 

□ 

Bob  Vickers,  formerly  manager  of 
the  Florida  Theatre,  Vero  Beach,  has 
been  named  manager  of  the  Beach 
Theatre,  near  Jacksonville. 

Musicians  Election  Set 
For  September  7-8 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Aug.  4.  -  The 
election  for  musicians  employed  by 
seven  major  Hollywood  studios  and 
also  by  Universal  will  be  held  on 
Sept.  7  and  8,  according  to  a  deci- 
sion of  the  National  Labor  Relations 
Board  Regional  Office  here.  The  elec- 
tion dates  are  subject  to  approval  by 
the  NLBB  in  Washington. 

Polls  will  be  open  at  the  National 
Labor  Relations  Board  office  here  be- 
tween 10  A.M.  and  10  P.M.  on  each 
of  the  two  days.  The  election  was 
scheduled  after  it  was  requested  by 
the  American  Federation  of  Musi- 
cians, which,  following  a  labor  dis- 
pute in  1958,  lost  its  bargaining 
rights  in  the  major  studios  to  the  new- 
ly formed  Musicians  Guild. 

Cinema  to  Open  Aug.  1 1 

POMPANO  BEACH,  Fla.,  Aug.  4. 
—The  new  Cinema  Theatre,  now  be- 
ing erected  here  by  the  Smith  Man- 
agement Co.  at  a  cost  of  $450,000, 
failed  to  meet  its  opening  date  of 
June  30  because  of  construction  de- 
lays, and  a  new  opening  date  of  Aug. 
11  has  been  scheduled  for  the  area 
premiere  of  "Ocean's  11."  Managed 
by  James  F.  Sharkey,  former  industry 
executive  in  Detroit,  the  Cinema  will 
seat  1,500  patrons  and  have  a  2,000- 
car  parking  lot. 


Universal  pr< 

the  WORLD  ! 


RADIO  CIT1 


DORIS  DAY-  REX 


A  ROSS  Hi 

MYRNA 

HERBERT  MARSHALL  •  NATASHA  I 

Directed  by  DAVID  MILLER  •  Screenplay  by  IVAN  GOFF 

Produced  by  ROSS  HUNTER  ani 


CO-STARRING 


ff  announces 

EMIERE  of 


1USIC  HALL 


Si 


ON -JOHN  GAVIN 


)DY  McDOWALL 

WILLIAMS  with  HERMIONE  BADDELEY 

Based  upon  the  play  "MATILDA  SHOUTED  FIRE"  by  Janet  Green 
Universal-International  Release       .  > 


6 

Jclcuisron  Today 

Motion  Picture  Daily 

Friday,  August  5,  19 

Academy  Cool 

( Continued  from  page  1 ) 
out  that  "The  Bridge  on  the  River 
Kwai"  was  being  exhibited  on  a  road 
show  or  hard  ticket  policy  two  years 
ago  when  it  was  an  outstanding  Acad- 
emy Awards  winner.  He  said  that  it 
could  hardly  be  argued  that  the 
Awards  it  won  contributed  to  the 
healthy  business  the  picture  did  when 
it  went  into  general  release  subse- 
quently. 

The  same  official  predicted  that 
this  experience  will  be  duplicated  by 
this  year's  outstanding  Awards  win- 
ner, "Ben-Hur,"  when  it  eventually 
goes  into  general  release. 

The  official  said,  however,  that  he 
could  not  speak  for  the  Academy  on 
such  a  matter  in  advance.  No  propo- 
sal to  change  the  Awards  eligibility 
rules  has  been  received  from  New 
Jersey  Allied  yet,  he  said,  and  when 
and  if  it  is,  it  would  have  to  go  be- 
fore the  Awards  committee  to  be 
acted  upon. 

TV  Pre-Release  Drive 
Slated  for  'Navarone' 

An  extensive  television  program 
coverage  has  been  set  as  part  of  the 
pre-release  campaign  for  "The  Guns 
of  Navarone"  in  discussions  just  com- 
pleted in  England  between  Carl  Fore- 
man, writer-producer  of  the  film,  Irv- 
ing Rubine,  vice-president  of  High- 
road Productions;  Jonas  Rosenfield, 
Jr.,  executive  in  charge  of  advertising 
and  publicity  for  Columbia  Pictures, 
and  other  European  publicity  repre- 
sentatives for  Columbia. 

The  picture,  designed  for  Columbia 
release  next  winter,  is  in  the  final 
stages  of  production  at  the  Shepper- 
ton  studios  outside  London.  Detailed 
planning  is  now  being  completed  for 
a  parallel  TV  promotion  campaign,  it 
was  revealed  yesterday  by  Rubine  as 
he  returned  here  from  the  conferences 
in  London. 

Six  Multi-Tongue  Subjects 

In  preparation  for  distribution 
throughout  the  world,  Rubine  ex- 
plained, are  six  different  multi-lingual 
subjects.  Five  of  these  were  made  dur- 
ing the  three  months  of  filming  "The 
Guns  of  Navarone"  on  exterior  loca- 
tions in  Greece,  by  John  Schlesinger, 
British  documentary  and  TV  producer. 
One  of  the  subjects  is  a  special  18- 
minute  film  in  color,  tentatively  titled 
"Honeymoon  in  Rhodes,"  and  will  be 
available  for  theatrical  use  as  well  as 
TV  distribution. 


AROUND  THE 


Huffer  with  KERA-TV 

DALLAS,  Tex.,  Aug.  4.-Raymond 
C.  Huffer  has  been  named  program 
director  for  Dallas'  new  educational 
television  station  KERA-TV,  Chan- 
nel 13.  Mr.  Huffer  comes  to  KERA- 
TV  from  Lubbock,  Tex.,  where  he  has 
been  promotion  manager  for  Texas 
Telecasting  since  1957.  From  1946  to 
1952,  Huffer  was  with  WFAA  radio 
and  TV,  Dallas,  as  promotion  man- 
ager and  production  manager,  respec- 
tively. 


TV  CIRCUIT 


Shimizu  Tall 


with  PINKY  HERMAN. 


THEY  came  thisaway,  podner,  and  what's  more,  them  thar  adult 
westerns  aim  to  stick  around  for  a  spell  longer.  Newest  ABC-TV 
series,  "Stagecoach  West,"  will  debut  Tuesday,  Oct.  4  (9-10  P.M.)  for 
Brown  &  Williamson  Tobacco  and  will  star  Wayne  Bogers  as  tough  young 
"Masterwhip."  .  .  .  Teresa  Brewer's  wax  effort  for  Coral,  "Anymore," 
shows  she  can  still  trill  with  the  best  of  vocalists.  .  .  .  Elton  H.  Bule,  for 
the  past  eight  years  gen.  sales  mgr.  for  KABC-TV,  Hollywood,  Cal.  has 
been  upped  bv  James  G.  Biddell  to  gen.  mgr.  succeeding  S.  J.  Seligman. 
.  .  .  Max  Liebman  will  produce  a  second  full  hour  TVariety  program 
for  U.S.  Steel,  "Step  On  The  Gas"  (story  of  the  American  motorist) 
co-starring  Jackie  Cooper  and  Jane  Powell  slated  to  be  CBSeen  in  Oc- 
tober with  musical  direction  by  Charles  Sanford;  the  show  goes  into  re- 
hearsal next  Friday.  .  .  .  When  NBChieftains,  on  a  pretty  good  hunch, 
decided  to  have  a  telefilm  ready,  in  the  event  that  Henry  Cabot  Lodge 
would  be  nominated  as  running  mate  for  Bichard  Nixon,  they  alerted 
the  "Project  20"  crew  to  compile  numerous  stills  depicting  highlights 
of  Lodge's  career.  In  less  than  24  hours,  K.  &  W.  Film  Service,  utilizing 
its  fullv  automatic  camera  stands  and  the  process  which  enabled  "Project 
20"  to  capture  last  year's  Sylvania  Award  (for  documentary  subject)  the 
special  film  was  completed  and  airmailed  to  Chicago  for  airing  at  the 
Bepublican  Convention.  .  .  .  Mel  Ball  is  the  name  he  uses  on  his  popular 
songs  (latest  is  "Let's  Do  The  Boom-Cha-Boom")  but  Anthony  Franchini 
is  one  of  the  finest  musicians  in  the  country.  Featured  violinist  with  the 
Houston,  El  Paso  and  Phoenix  Symphony  Orchestras,  "Franchi"  is  now 
rounding  out  his  third  year  with  the  Mantovani  Orchestra.  ... 

&  &  & 
Mike  Merrick,  Harry  Belafonte's  right  hand  man  and  promotion 
plenipotentiary  extraordinaire,  wires  us  from  Manila  that  he's  held  press 
meets  with  ye  fourth  estators  in  every  city  in  the  Far  East  exchanging 
toasts  (strike  that),  exchanging  info  and  data  on  editorial  promotion, 
etc.  He  just  left  Australia  for  Israel  and  plans  to  arrive  home  around 
Labor  Day.  .  .  .  Director  of  the  successful  quizzer  "NBConcentration" 
for  the  past  two  years,  Van  Fox  will  leave  the  show  next  week  to  take 
over  the  megging  chores  for  the  new  "Jan  Murray-Charke  Account" 
audience-participator,  Jack  Farren  has  tabbed  Ted  Nathanson  to  suc- 
ceed Van.  .  .  .  Just  occurred  to  this  scribbler  that  with  so  much  experi- 
ence as  an  actor  and  skilful  dialectician  plus  his  gift  of  gab  and  wide 
knowledge  of  music,  Sam  Raskyn  looms  as  a  natural  for  disk  jockeying. 

.  .  Pat  O'Brien  will  star  in  a  new  TV  series,  "Harrigan  &  Son,"  created 
by  Cy  Howard  and  produced  by  Desilu  Prod,  to  ABCommence  Friday, 
Sept.  30  for  Reynolds  Metals.  .  .  .  Accepted  Ed  Wiener's  invite  to  visit 
"Freedomland"  last  week  and  still  thrilled  at  the  spectacular  scenic 
replicas  of  the  old  west  and  the  fine  music  dispensed  by  Maestro  Paul 
Lavalle's  many  musical  groups.  .  .  .  Merv  Griffin's  new  singing  discovery, 
Vince  Mauro  (he  used  to  be  a  Page  Boy  at  NBC)  is  now  a  regular  on 
"Play  Your  Hunch."  (other  former  NBC  pages  who  made  good  include 
Ted  Steele,  now  gen.  mgr.  of  WNTA  and  Gordon  MacRae). 


Harrisburg  Regent 
Sold;  Will  Be  Razed 

Special  to  THE  DAILY 
HARRISBURG,  Pa.,  Aug.  4.  - 
Loew's  Regent  Theatre  and  the  ad- 
joining parking  lot  owned  by  Cardi- 
nal Amusement  Co.,  New  York,  par- 
ent company,  was  sold  today.  The 
theatre  will  be  closed  permanently 
at  the  end  of  August,  and  the  build- 
ing razed,  along  with  other  prop- 
erties, to  provide  a  parking  lot  by 
the  purchasers,  Central  Parking,  Inc. 
The  48-year-old  theatre  was  erected 
as  the  Star  Theatre  in  1912  by  the 
late  Peter  Magaro,  who  operated  it 
under  that  name  until  he  changed  it 
to  the  Regent  in  1915.  The  theatre 
was  enlarged  six  years  later  and 
named  the  New  Regent,  and  in  1926 
Magaro  sold  a  controlling  interest  to 
Cardinal. 


Continental  Dist. 

( Continued  from  page  1 ) 
fair  House,  the  home  office  of  Walter 
Reade,  Inc.  Sales  representatives  from 
throughout  the  United  States  and  New 
York  office  department  heads  will  at- 
tend. During  the  course  of  the  con- 
vention, screenings  of  important 
forthcoming  Continental  releases  will 
be  held. 


Franken  Resigns 

( Continued  from  page  1 ) 
of  1959  and  moved  to  California  last 
October,  when  NTA  transferred  its 
sales  headquarters  to  Beverly  Hills. 
NTA  is  now  in  the  process  of  return- 
ing its  sales  and  advertising  head- 
quarters to  New  York  and  Franken  is 
remaining  in  California  because  of 
personal  reasons. 


( Continued  from  page  1 ) 

the  Redwood  Room  of  the  Roosev! 
Hotel.    The    Land    of  Nippon, 
added,  acknowledges  the  leaders]* 
of    the     American    industry  e\J 
though  Japan  "has  surpassed  Amz'i 
ca   in   annual   film   volume,  havi  j  ' 
released  400  films  last  year  to  7,0] 
theatres  which  draw  more  than 
000,000  in  audience  daily." 

Cites  Unifying  Influence 

In    Los   Angeles   for   opening  j 
newly-named  Toho  Labrea  Theat1 
formerly  the  Art  Labrea,  which  1 
just  been  acquired  by  Shimizu's  1 
ganization,    Toho    Company,  Lt 
Shimizu,  who  arrived  last  night,  <f 
clared,  "We  have  learned  much  1 
your  way  of  life  through  hundreds ; 
your  films  that  have  been  shown  ;  . 
our  country.  Now,  through  our  O'H 
pictures  we  hope  to  reverse  the  p  :  i 
cess  somewhat.  I  remain  thorough 
convinced  that  there  is  no  other  <i  j 
terprise  which  so  unites  nations  a;  I 
promotes     international  friends! 
among  people  of  the  world." 

Shimizu,  Tokyo  industrialist,  whij  ; 
organization  distributes  75  per  cM 
of  all  foreign  films,  including  Ami 
ican-made  product,  to  Japanese  thi 
tres,  stated  much  of  western  cultvi 
had  come  to  Nippon  through  the  d 
tribution  of  U.S.  motion  pictures, 

Accompanied  by  Stars 

Accompanying  Shimizu  is  Tosh 
Mifune,  top  Japanese  male  star,  a 
Misao  Kamijo  and  Kumi  Muzno,  ri 
of  Toho's  promising  young  stark 
Mifune  is  star  of  "The  Rikisha  Mai 
the    premiere    attraction    to  To 
Labrea  which  was  acquired  by  \' 
Toho  company  last  week  for  a  prl 
ported   $350,000,  believed  to  ml 
the  first  instance  of  a  foreign  fi 
company    purchasing    an  Americ 
theatre  for  exhibition  of  their  oif 
product. 

Shirriizu  stated  that  Toho  is  n<| 
negotiating  for  further  acquisition 
theatres  in  New  York  and  Chicaj 

Japanese  TV  Hurts  Somewhat 

Although    television   has   not  jl 
made  serious  inroads  on  the  film  bu 
ness  that  it  has  in  U.S.,  Shimizu 
it  be  known  that  TV  in  his  counl 
had  already  caused  a  drastic  drop 
business  of  more  than  15  per  ce: 
"We  are,  of  course,  getting  into  1 
production  ourselves.  Meanwhile,  i 
are  taking  steps  to  protect  ourselv 
The    six   major   film  companies 
Japan  have  an  agreement  betwe, 
them  not  to  release  any  of  our  pre 
uct  to  TV  and  we  have  asked  9 
MPPA  not  to  sell  any  of  U.S.  pi 
tures  to  the  six  commercial  and  o 
government-operated  stations  now  ; 
tive  in  Tokyo,"  he  said,  and  add< 
"None  of  our  big  film  stars  are  a! 
pearing  on  TV.  They  limit  their  wcj 
to  films,  which  is  of  great  help  to  u| 

Shimizu  asserted  that  the  growi 
number  of  American  films  made 
location  in  Japan  had  served  to  pi; 
mote  increasing  goodwill  and  undi 
standing  between  industries  of  tv 
countries. 


lay,  August  5,  1960 


Motion  Picture  Daily 


7 


tiycho'  Heading  for 
)0,000  in  Brooklyn 

jhe  biggest  single  day's  gross  in 
I  history  of  the  Brooklyn  Paramount 
"|atre  was  set  by  Alfred  Hitch- 
cc's  "Psycho"  in  its  opening  on 
V|lnesday,  according  to  managing 
ictor  Eugene  Pleshette. 

;ross  for  the  day  was  a  record 
]  580  which  eclipses  the  previous 
l  ime  high  for  the  theatre  set  by 
le  Ten  Commandments."  On  the 
us  of  this  new  high  mark  set  by 
1,'cho,"  an  opening  week  gross  in 
xpss  of  $100,000  is  predicted. 


linimum  Pay 

( Continued  from  page  1 ) 
mr  of  the   Metropolitan  Motion 
'iWe  Theatres  Association  will  ap- 
d:  at  the  (Friday)  hearing  in  New 
«c  City  and  present  a  brief  on  be- 
I  of  all  the  industry." 
harles  Horwitz,  personnel  direc- 
tor Schine  Theatres,  Gloversville, 
asked  for  "elimination"  of  the 
(/ision  for  the   four-hour  "Daily 
•in"    applying    to    ushers.  This 
ns  that  when  ushers  are  sum- 
med to  work,  they  must  be  paid  a 
imum  of  four  hours  if  the  theatre 
perated  full  time.  For  night-time 
ses,  ushers  must  be  paid  a  mini- 
n  of  two  hours. 


Horwitz  Tells  of  Paper  Work 

[orwitz  also  commented,  "I  wish 
could  make  all  minimum  wage 
|;rs  uniform.  If  you  had  any  idea 
ihe  amount  of  paper  work  placed 
u[a  manager  when  there  is  a  Irani- 
an wage  order  for  the  amusement 

ii  recreation  industry,  another  for 
h  building  trades,  and  a  third  for 
t  retail  trade,  you  might  understand 
I'  we  think  greater  uniformity  is 
lirable."  Covered  in  the  "retail 
l  ie"  minimum  wage  orders  are  em- 
wees  of  theatre  concession  com- 
ities, it  was  explained. 

lanagers,  Horwitz  continued,  are 
'fimarily  involved"  in  the  amuse- 
rjit-recreation  industry  minimum 
tte  order.  They  find  it  "very  diffi- 
I:"  to  understand  why  there  are 
l:e  minimum  wage  orders  requir- 

iii  attention.  "Uniformity  would  be 
durable,"  Horwitz  declared. 

Answered  by  Lefkowitz 

erome  Lefkowitz,  associate  coun- 
for  the  State  Labor  Department, 
lied  that  the  provisions  of  the 
;e  orders  are  the  result  of  recom- 
idations  made  by  individual 
rds  for  the  various  industries  and 
;ts.  "The  provisions  cannot  be  uni- 
n  for  all,"  he  stated, 
lorwitz  then  made  a  specific  plea 
the  exemption  of  ushers. 
I  feel  this  seriously  morally  and 
ry  other  way— you  are  wiping  out 
ployment  for  these  ushers,"  com- 
nted  Horwitz.  "They  are  young 
la,  not  adults  with  families  to  sup- 
t  and  for  whom  higher  wages 
uld  be  necessary,"  he  added. 
The    Schine    Circuit  spokesman 


U.S.  Wage  Legislation 
Draws  C.  of  C.  Fire 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  4.  -  The 
U.  S.  Chamber  of  Commerce  has  re- 
minded its  members  that  minimum 
wage  legislation  is  "on  the  Kennedy- 
Johnson  priority  list"  for  Senate  ac- 
tion. The  measure  passed  by  the 
House,  and  the  bill  pending  in  the 
Senate,  would  not  alter  the  status  of 
the  motion  picture  industry. 

The  chamber  expressed  fears  that 
new  wage  legislation  "would  spark 
more  inflation  and  more  unemploy- 
ment." It  cited  as  evidence  of  this 
some  comments  made  by  the  Penn- 
sylvania State  Employment  Bureau 
concerning  the  impact  of  recent  ex- 
tension of  the  state's  $1  hourly  mini- 
mum wage  law  which  became  uni- 
form throughout  the  state  this  year. 
The  bureau  said  that  "because  of 
minimum  wage  regulations  forcing  a 
higher  wage  scale,"  retail  stores  are 
trying  to  hold  sales  forces  down. 

London  'Alamo'  Benefit 

John  Wayne  and  his  Todd-AO  pro- 
duction of  "The  Alamo"  will  play 
host  to  Princess  Margaret  and  her 
husband,  Antony  Armstrong-Jones, 
at  its  European  charity  premiere  Oc- 
tober 26  at  the  Astoria  Theatre  in 
London.  The  opening  of  the  United 
Artists  release  will  be  sponsored  by 
Variety  Tent  for  the  benefit  of  the 
Invalid  Children's  Aid  Association. 


'Gantry9  Big  in  Phila. 

"Elmer  Gantry"  has  registered  the 
highest  gross  in  five  years  at  the 
Stanton  Theatre,  Philadelphia,  with  a 
first  week  total  of  $28,884,  according 
to  United  Artists. 

raised  the  further  point  of  "appren- 
ticeships" for  ushers,  their  hourly 
salary  to  be  less  for  "the  first  two 
or  three  months"  than  after  they  had 
gained  experienced  and  therefore 
would  be  more  useful. 

The  Assembly  Rules  Committee 
bill,  recommended  by  Governor  Nel- 
son A.  Rockefeller,  passed  by  both 
houses  of  the  legislature,  and  signed 
by  him  in  April,  makes  provision 
for  "apprentices."  Lefkowitz  inter- 
jected that  "apprentices"  are 
those  recognized  as  such  as  federal 
and  state  governments.  Motion  pic- 
ture theatre  workers  are  not  so  rec- 
ognized, Lefkowitz  emphasized. 

At  the  hearing's  conclusion,  the 
concensus  seemed  that  motion  pic- 
ture theatre  workers  would  not  be 
exempted  from  the  provisions  of  the 
new  statute.  It  extends  the  $1  hourly 
minimum  to  700,000  additional  work- 
ers, according  to  Governor  Rocke- 
feller's message  of  approval. 

The  classes  of  theatre  workers 
whose  salaries  were  not  upped  to  the 
$1  minimum,  Mar.  1  last,  are  ushers, 
ramp  attendants,  children's  matrons, 
messengers  and  other  unclassified 
employees. 

The  industry  could  press  for  an 
amendment— as  it  unsuccessfully  did, 
via  COMPO,  this  year  at  the  1961 
session  of  the  legislature. 


N.Y.  World's  Fair 

( Continued  from  page  1 ) 
publicity  directors  committee,  of 
which  Martin  Davis,  Paramount  Pic- 
tures national  director  of  advertising, 
publicity  and  exploitation,  is  chair- 
man. 

Mills  will  report  back  to  the  com- 
mittee which,  in  turn,  will  consider 
what  the  industry's  position  might  be 
with  respect  to  participation  and,  if 
so,  to  what  extent. 

Exhibitors  at  the  Fair  will  be 
charged  $4  per  square  foot  for  space. 
Exhibit  structures  will  be  permitted 
to  use  only  50  per  cent  of  the  space 
rented.  Structures  will  be  limited  to 
four  floors  or  80  feet  in  height.  Many 
new  facilities  and  access  roads,  in- 
volving millions  in  construction  costs 
are  planned  for  the  Flushing  Meadow 
site. 


Pathe,  DeLuxe 

(Continued  from  page  1) 
Chicago  and  New  York,  will  operate 
under  the  direction  of  Roger  Beau- 
dry,  as  vice-president  and  general 
manager.  Beaudry  was  formerly  with 
Shelly  Films  Limited. 

Pathe-DeLuxe  is  retaining  virtually 
all  of  the  personnel  formerly  em- 
ployed by  Shelly  Films  Limited.  The 
new  company  will  continue  to  func- 
tion as  a  motion  picture  and  sound 
laboratory.  Leon  C.  Shelly  is  setting 
up  his  own  independent  office,  as 
Leon  Shelly  and  Company,  and  will 
act  as  a  general  sales  agent  for  Pathe- 
DeLuxe. 


A.  F.  Myers 

( Continued  from  page  1 ) 
organization  could  retain  legal  serv- 
ices if,  as  and  when  needed.  A  board 
chairman  could  be  elected  from 
among  the  membership  officials,  it  was 
argued,  and  the  post  of  general  coun- 
sel could  be  eliminated  without  in- 
convenience to  the  organization. 

It  was  apparent  that  there  is  no 
possibility  of  an  early  return  to  Allied 
membership  of  the  Western  Pennsyl- 
vania and  New  England  organizations 
which  resigned  following  the  last  an- 
nual election  of  national  officers.  Nei- 
ther organization  will  be  represented 
at  the  weekend  meeting  here  and,  it 
was  further  learned,  the  national  or- 
ganization did  not  extend  invitations 
to  either  to  attend. 

Directors  predicted  that  the  Allied 
board  will  vote  a  purse  to  Myers  in 
appreciation  of  his  31  years  of  service 
to  the  organization,  and  that  it  may 
initiate  plans  for  an  industry  testi- 
monial to  him  of  some  sort,  probably 
in  the  form  of  a  banquet,  proceeds 
from  which  would  make  up  part  of 
the  purse. 

Rosary  for  Mole  Today 

HOLLYWOOD,  Aug.  4.  -  Rosary 
for  Peter  Mole,  66,  partner  in  the 
firm  of  Mole-Richardson,  who  died 
Tuesday  following  a  heart  seizure, 
will  be  recited  tomorrow  at  8  P.M. 
in  St.  Francis  de  Sales  Church,  Sher- 
man Oaks. 


'Pjeasure-Ttill 

is  going  to  happen  to  you  when  you  see  "IT  STARTED 
IN  NAPLES."  Louella  Parsons  says:  "'IT 
STARTED  IN  NAPLES'  IS  ABOUT  AS  GOOD 
AS  AN  ACTUAL  VISIT  TO  THE  BAY  OF 
NAPLES  AND  THE  BLUE  GROTTO  AT  CAPRI." 
You're  in  for  a  new  kind  of  movie  experience  as  you 
chortle  over^l^ ^^this  highly  irregular  adventure. 


Starring  CLARK  GABLE  •  SOPHIA  LOREN  •  VITTORIO  DE  SICA 
and  introducing  MARIETTO  ♦  A  PARAMOUNT  RELEASE 


r 


YEAH 


i'll  take  up 

Audience 

collections 


Showmen  everywhere  are  saying  "YES,  I'll  take  up  Audience  Collections 
for  our  Industry's  Will  Rogers  Hospital,"- and  THIS  is  what  happens - 
FIRST:  They  support  the  FREE  hospitalization  and  healing  work  of  Our 
Own  people.- SECOND:  They  boost  the  work  of  the  CLINICAL  LABO- 
RATORIES which  already  are  doing  a  fantastic  job  in  upping  the  rate  of 
cures  at  your  Will  Rogers  Hospital.- THIRD:  They  are  now  building  the 
WORLD'S  GREATEST  RESEARCH  LABORATORIES  specializing  in 
pulmonary  cardio-vascular  disease.  This  is  a  living  memorial  to  "Mr.  Show- 
business,"  Our  Own  Bob  O'Donnell.- and- FOURTH:  They  are  making 
most  important  contributions  to  the  health  of  ALL  MANKIND  through 
these  O'Donnell  Memorial  Research  Laboratories.  No  longer  do  Showmen 
hesitate  to  ask  their  audiences  for  Will  Rogers  contributions,  for  the  PUB- 
LIC NOW  GETS  GREATER  and  DIRECT  BENEFITS  from  what  you 
and  all  the  other  Showmen  are  doing  at  your  WILL  ROGERS  HOSPITAL. 

BEST  RESULTS  in  August  and  September 

YOU,  as  a  Great  American  Showman,  are  urged  to  get  with  it... to  take 
up  Will  Rogers  Audience  Collections  while  the  campaign  is  hot -in  August 
and  September.  TRAILER  furnished  FREE- charmingly  narrated  by 
Shirley  MacLaine.  Authentic  Will  Rogers  Hospital  scenes.  You'll  be  proud 
to  show  your  patrons  what  your  most  extraordinary  hospital  is  like.  They'll 
like  it  too... So,  SAY  YES  when  you're  asked  to  TAKE  UP  WILL 
ROGERS  AUDIENCE  COLLECTIONS  THIS  YEAR. 


WORKING  WONDERS 

RIGH 

T  AWAY 

1 


WILL  ROGERS  HOSPITAL 
NATIONAL  OFFICE 
1501  BROADWAY 
NEW  YORK  36,  N.  Y. 


GENTLEMEN: 


"Y,  ITU  AC!"  E>> 


SEND  Shirley  MacLaine  TRAILER  TO:  THEATRE. 


Plaait 

GIVE  THIS 
INFORMATION 


STREET. 


.CITY. 


.STATE. 


EXCHANGE  AREA. 
CIRCUIT  


PLEDGED  and  Signed  by  ~ 

IF  THIS  IS  A  CIRCUIT  PLEDGE,  PLEASE  SIGN  PLEDGE  AND  ATTACH  COMPLETE  LIST  OF  THEATRES 


WILL  ROGERS  HOSPITAL  AND  O'DONNELL  MEMORIAL  RESEARCH  LABORATORIES 


i]  88,  NO.  26 


NEW  YORK,  U.S.A.,  MONDAY,  AUGUST  8,  1960 


TEN  CENTS 


VTORJAL 


l  ong  Way  to 
In  a  Cat 


By  Sherwin  Kane 

i£  Hollywood  IATSE  locals  are 
it  likely  to  solve  their  problems 
I  ulting  from  the  production  of 
l  ican  films  outside  of  this  coun- 
u  the  methods  they  are  attempt- 
n  present. 

I  condemn  all  American  produc- 
n  abroad;  to  consider  labeling  it 
n  gn"  and  boycotting  it;  to  de- 
li1 :e  those  members  of  a  fellow 
F:  of  L.-C.I.O.  union,  the  Screen 
ts  Guild,  who  feel  obliged  to 
e  broad  during  their  limited  years 
1)  earnings,  and  to  advocate  Fed- 
il  legislation  which  would  be  tan- 
rant  to  depriving  those  actors  and 
t^ses  of  their  American  citizen- 
I  is  almost  certain  to  aggravate 
ir  than  alleviate  these  problems. 
Uiard  Walsh,  IATSE  president, 
v<led  the  measure  of  his  states- 
tihip  at  the  organization's  con- 
rim  in  Chicago  last  week  when 
jeminded  the  fiery-eyed  Holly- 
><  delegates  that  producers  and 
tk  also  have  their  problems,  and 
Bj  nced  the  scrapping  of  the  worst 
I:e  Hollywood  resolutions. 
• 

1:e  studio  locals'  chances  of  eas- 
ghe  problems  related  to  produc- 
»  abroad  would  be  improved  if 
H  directed  their  efforts  to  the 
isige  of  Federal  tax  relief  legisla- 
i\  for  actors  which  would  entitle 
lej  to  at  least  as  much  considera- 
w  as  the  tax  laws  afford  oil  well 
( Continued  on  page  2 ) 


lid  Leaves  Fox  Lot 
Office  Space  Row 

From  THE  DAILY  Bureau 

3LLYWOOD,  Aug.  7.  -  Jerry 
L  disturbed  by  a  continued  need 
larger  operational  office  space, 
the  remark  by  an  unnamed  20th- 
b;  studio  executive  that  he  might 
e  it  "sometime  in  the  future,"  has 
ed  his  effects  in  preparation  to 
b  off  the  lot. 

aid  was  reported  at  the  weekend 
ing  here  for  the  arrival  of  Spy- 
Skouras  tomorrow  for  a  "show- 
n"  regarding  his  unsigned  agree- 
t  to  make  12  features  for  20th- 
and  a  number  of  TV  shows. 


Warn  of  Many  N.  Y.  State  Theatre 
Closings  If  Minimum  Wage  Law  Stands 

By  SAUL  OSTROVE 

A  huge  number  of  motion  picture  theatres  throughout  the  state  will  be  forced 
out  of  business  unless  New  York's  proposed  $1  hourlv  minimum  wage  law,  ef- 
fective Oct.  1,  grants  immunity  for  five  categories  of  theatre  workers  not  pres- 

  ?ntlv  receiving  that  salary,  industry 

spokesmen  testified  here  Friday  at  a 
public  hearing. 

The  additional  25  cents  an  hour 
that  would  have  to  be  paid  to  ushers, 
matrons  and  the  like,  would  be  too 
great  a  burden  for  theatre  owners  to 
carry,  in  the  face  of  decreasing  at- 
tendance and  rising  costs,  the  theatre 
men  told  the  committee  headed  by 
Jules  Loos,  deputy  industrial  commis- 
sioner. 

D.  John  Phillips,  director  of  the 
Metropolitan  Motion  Picture  Theatres 
Association,   read   a  long  statement, 
(Continued  on  page  6) 


$100,000  Drive 
For  'Song'  Here 

By  SIDNEY  RECHETNIK 

The  world  premiere  engagement 
of  William  Goetz'  "Song  Without 
End"  will  begin  Thursday  at  the 
Radio  City  Mu- 
sic Hall  backed 
by  an  advertis- 
ing and  promo- 
tion budget  of 
more  than 
$100,000,  Rob- 
ert S.  Ferguson, 
national  direc- 
tor of  advertis- 
ing, publicity 
and  exploita- 
tion for  Colum- 
bia, revealed  at 
a  trade  press 
conference     i  n 

the  company's  home  office  projection 
room  here  Friday. 

Ferguson    detailed    the  picture's 
(Continued  on  page  5) 


Robert  Ferguson 


Early  Action  Is  Likely 
On  Federal  Wage  Bill 

By  E.  H.  KAHN 

WASHINGTON,  Aug.  7.  -  As  the 
Senate  meets  after  a  five-week  re- 
cess, there  is  no  indication  of  the 
exact  day  on  which  it  will  take  up 
the  minimum  wage  bill  sponsored  by 
Presidential  candidate  John  Kennedy 
(D.,  Mass.).  It  is  likely  to  be  placed 
on  the  agenda  for  early  action.  This 
(Continued  on  page  6) 


French  Industry  Still  Grows  Despite  TV; 

125  New  Theatres  Were  Opened  During  1959 

Special  to  THE  DAILY 

PARIS,  Aug.  4  (By  Air  Mail)-French  film  exhibition  is  still  expanding  de- 
spite the  growth  of  television,  according  to  the  annual  statistical  survey  of  the 
National  Center  of  Cinematography.  As  of  the  beginning  of  this  year,  there 
were  1,368,145  TV  receivers  in  France,  of  which  14,173  were  in  public  places. 
This  works  out  to  about  32  or  33  persons  per  set  in  France  in  the  spring  of 
1960,  compared  with  3.3  in  the  U.S.,  5  in  England,  and  16.3  in  Germany. 

Despite  this,  in  1959,  125  new  theatres  opened  in  France,  making  a  total 
of  5,834  with  total  seating  capacity  of  2,807,387.  In  addition,  there  were  over 
3,000  licensed  places  for  showing  16mm  films. 

In  regular  theatres  in  metropolitan  areas,  equipped  for  showing  35mm 
films,  352.3  million  admissions  were  paid  in  1959-about  20  million  less  than 
a  year  earlier.  Gross  receipts  did  not  decline  proportionately  since  the  average 
admission  rose.  The  average  French  citizen  between  15  and  64  went  to  the 
movies  12.6  times  during  the  year.  On  a  total  population  basis,  the  statistical 
average  of  attendance  was  7.8  times  annually. 

During  1959,  Fiance  admitted  271  foreign  features  and  90  short  subjects. 
This  was  an  increase  of  20  features  from  the  previous  year,  but  a  drop  of  7 
shorts.  At  the  same  time,  68  wholly  French  films  were  produced  and  35  were 
co-produced  with  a  French  majority  interest,  for  a  total  of  103.  Co-productions 
with  non-French  majority  interest  totaled  30. 


Salaries  Up  10% 

Extras  Guild 
And  Producers 
In  4 -Year  Pact 


Covers  Theatrical  and  TV 
Films;  W  elf  are  Plan  Set 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  7.  -  The 
Screen  Extras  Guild,  the  Association 
of  Motion  Picture  Producers  and  the 
Alliance  of  Television  Film  Producers 
on  Friday  reached  a  four-year  agree- 
ment covering  extra  players  in  all 
forms  of  motion  pictures. 

The  new  contract  will  be  in  effect 
until  June  30,  1964.  Minimum  sal- 
aries in  all  categories  have  been  in- 
creased 10  per  cent  starting  June  1, 
1960,  with  an  additional  5  per  cent 
for  the  last  two  years  of  the  con- 
tract. 

The  extras  will  be  participants  in 
( Continued  on  page  4 ) 

Services  Held  for 
Louis  Kerasotes,  77 

Special  to  THE  DAILY 

SPRINGFIELD,  111.,  Aug.  7.- 
Funeral  services  were  held  here  Fri- 
day for  Louis  G.  Kerasotes,  77,  of 
this  city,  retired  partner  in  the  Kera- 
sotes circuit  in  Illinois,  who  died  here 
suddenly  Tuesday,  Aug.  2,  as  the  re- 
sult of  a  stroke.  Louis  was  associated 
with  his  brother,  Gus,  in  the  theatre 
business  for  many  years,  and  was  pre- 
ceded in  death  by  brother  Gus  on  last 
May  19. 

Funeral  services  were  held  at  the 
(Continued  on  page  4) 

Large  Arizona  Studio 
To  Be  Built  by  Altose 

Special  to  THE  DAILY 

PHOENIX,  Ariz.,  Aug.  7.  -  Plans 
for  the  construction  here  of  a  $2,000,- 
000  studio  to  be  devoted  to  produc- 
tion of  theatrical  and  television  films 
has  been  announced  by  Kenneth  Al- 
tose, president  of  Phoenix  Film  Stu- 
dios, which  recently  produced  "Four 
(Continued  on  page  4) 


TELEVISION  TODAY— page  5 


Motion  Picture  Daily 


Monday,  August  8,  11  \ 


PERSONAL 
MENTION 


JAMES  H.  NICHOLSON,  president 
of  American  International  Pic- 
tures, and  Samuel  Arkoff,  vice- 
president,  returned  to  New  York  at 
the  weekend  from  Europe. 

• 

Jonas  Rosenfield,  Jr.,  Columbia 
Pictures  executive  in  charge  of  adver- 
tising and  publicity,  will  return  to 
New  York  today  from  Europe. 
• 

T.  J.  Howell,  secretary  of  Para- 
mount Gulf  Theatres,  New  Orleans, 
has  returned  there  from  Memphis. 
• 

Carl  Peppercorn,  Continental 
Distributing  vice-president  in  charge 
of  sales,  left  New  York  over  the  week- 
end for  Toronto. 

• 

Otto  Preminger,  who  left  New 
York  at  the  weekend  for  Europe,  will 
return  here  on  Wednesday. 

• 

Mrs.  Albert  J.  Kallis  has  given 
birth  to  a  boy,  Matthew  Daved,  at 
Kaiser-Permanente  Hospital,  Holly- 
wood. Father  is  advertising  art  direc- 
tor for  American  International  Pic- 
tures, while  Mischa  Kallis,  the 
grandfather,  holds  the  same  post  for 
Universal-International. 

• 

Robert  Cohn,  independent  pro- 
ducer, returned  to  Hollywood  over  the 
weekend  from  New  York. 

• 

Dirk  Bogarde,  who  portrays  Franz 
Liszt  in  William  Goetz'  "Song  With- 
out End,"  returned  to  London  over 
the  weekend  from  New  York  via 
B.O.A.C. 

• 

Judy  Awtry,  secretary  at  M-G-M, 
Atlanta,  was  married  there  to 
Thomas  Dyer. 

• 

Mary  Bridges,  secretary  at  Martin 
Theatres,  Atlanta,  has  left  there  for 
a  vacation  in  Florida. 


EDITORIAL 


check 
wither. 

national 
screen 
service 


for  the  best  in 
SPECIAL  TRAILERS 


(Continued  from  page  1) 
depletion  now,  and  to  the  control  and 
reduction   of   Hollywood  production 

costs. 

The  one  would  bring  the  actors 
home  to  stay;  the  other,  would  en- 
courage producers  to  make  every  pic- 
ture in  Hollywood  that  story  locales 
permitted. 

Some  production  will  always  be 
made  abroad.  Not  only  locales  de- 
mand it,  but  so  does  the  health  of 
the  industry,  including  that  of  Holly- 
wood. If  it  were  not  for  foreign  mar- 
kets for  American  films  there  would 
be  even  less  production  in  Hollywood 
than  there  is  now.  Antagonizing  those 
markets  inevitably  would  penalize  all 
American  films,  and  the  studio  locals, 
too. 


Fortune  Smiles  on  4U' 

UNIVERSAL  Pictures'  fortunes  un- 
der the  policies  inaugurated  by 
president  Milton  R.  Rackmil  last  year 
continue  to  be  the  subject  of  en- 
thusiastic comment  and  speculation 
in  trade  and  financial  circles. 

With  the  company,  now  in  the  last 
quarter  of  its  current  fiscal  year,  hav- 
ing reported  first  half  earnings  equal 
to  $4.04  per  share,  forecasters  are 
predicting  a  profit  in  excess  of  $6.00 
per  share  for  the  full  year,  and  there 
are  those  who  regard  that  estimate 
as  -too  conservative. 

"Portrait  in  Black"  is  proving  to  be 
one  of  those  pictures  that  only  the 
public  likes.  Universal  isn't  saving 
the  reviews,  but  it  is  confident  of  a 
$4,500,000  domestic  gross  for  the 
picture.  Coming  up  is  "Midnight 
Lace,"  starring  Doris  Day  and  Rex 
Harrison,  which  will  open  at  Radio 
City  Music  Hall  in  October.  The 
same  month,  the  $12  million  "Spar- 
tacus"  will  have  its  world  premiere  at 
the  DeMille  Theatre  here.  Theresa 
Loeb  Cone,  feature  writer  for  the 
Oakland  (Calif.)  "Tribune,"  caught 
the  "sneak"  preview  of  the  spectacle 
there  a  few  weeks  back  and  summed 
up  audience  reaction  by  writing,  "It 
is  safe  to  predict  that  in  'Spartacus' 
Universal-International  has  one  of  the 
really  big  money-makers  of  all  time." 


Ready  for  early  release  are  such 
top  attractions  as  "The  Grass  Is 
Greener,"  with  Cary  Grant,  Jean  Sim- 
mons, Robert  Mitchum  and  Deborah 
Kerr,  and  in  production  are  "The 
Great  Imposter,"  with  Tony  Curtis; 
"Romanoff  and  Juliet,"  with  Peter 
Ustinov  and  Sandra  Dee,  and  "Day 
of  the  Gun,"  with  Rock  Hudson  and 
Kirk  Douglas. 

As  much  as  all  this  looks  like  pros- 
nerity,  add  to  its  potential  the  fact 
that  Universal  in  the  past  two  years 
has  trimmed  the  fat  from  its  operat- 


NAC  Trade  Show  Space 
Selling  Out  Rapidly 

Special  to  THE  DAILY 
CHICAGO,  Aug.  7.-Approximately 
two-thirds  of  the  exhibit  space  at  the 
1960  National  Ass'n.  of  Concession- 
aires' trade  show  has  been  placed  un- 
der contract,  according  to  Russell 
Fifer,  executive  director  of  NAC,  and 
trade  show  administrator. 

"Indications  point  to  a  complete 
sell-out  before  the  show  opens  at  the 
Conrad  Hilton  Hotel  here  on  Nov.  6," 
Fifer  said.  The  trade  show  is  being 
held  in  conjunction  with  the  annual 
conventions  of  the  NAC  and  the  Al- 
lied States  Association  of  Motion  Pic- 
ture Exhibitors. 

Record  Attendance  Expected 

Advance  interest  in  the  combined 
conventions  and  trade  show  assures  a 
record  attendance  of  members,  ex- 
hibitors, suppliers  and  affiliates,  Fifer 
said.  Aaron  D.  Cushman  and  Associ- 
ates of  Chicago  has  been  engaged  by 
Jack  Kirsch,  president  of  Allied  The- 
atres of  Illinois,  to  handle  public  rela- 
tions and  promote  interest  and  par- 
ticipation. 

Most  of  last  year's  exhibitors  have 
already  reserved  space  and  many  new 
exhibitors  have  been  added  to  the 
growing  list. 

love'  to  Have  World 
Premiere  in  Reno 

"Let's  Make  Love"  will  have  its 
world  premiere  in  Reno,  Nev.,  on  Aug. 
24,  and  star  Marilyn  Monroe  will  at- 
tend the  opening.  She  is  currently 
shooting  "The  Misfits"  in  that  city. 

Simultaneously,  the  20th  Century- 
Fox  musical  comedy  will  open  in  Lon- 
don where  another  star  of  the  film, 
England's  Frankie  Vaughan,  will  head 
the  list  of  celebrities  attending. 

NSS  Office  Moving 

NEW  ORLEANS,  Aug.  7.  -  The 
new  mailing  address  of  National 
Screen  Service  here,  effective  tomor- 
row, will  be  3149  Calhoun  Avenue, 
replacing  the  former  location  at  1429 
Cleveland  Avenue.  The  paper  depart- 
ment will  be  in  readiness  to  function 
there  on  Aug.  15  and  the  trailer  de- 
partment on  Aug.  22. 

'Terrace'  Over  Million 

"From  the  Terrace,"  20th-Fox  re- 
lease, has  grossed  over  $1,500,000 
within  a  month  in  47  cities,  the  com- 
pany reports.  It  is  more  than  $300,- 
000  ahead  of  "Peyton  Place,"  at  the 
same  stage  in  its  engagements. 

ing  overhead  at  home  and  abroad,  is 
traveling  light,  and  has  a  post- 1948 
bad  Io?  of  about  300  films  worth  at 
least  $35  millions,  but  which,  not 
being  pressed  for  cash,  it  is  not  even 
considering  selling  at  this  time. 


TENT  TALK 

Variety  Club  News 


PITTSBURGH  -  The  annual  tej 
thon  of  Tent  Number  1  will  be  hi 
late  in  September  for  the  club's  Hd : 
Fund.  It  will  be  carried  over  KD*j 
TV.  Already  set  for  appearances  ' 
Jackie  Cooper,  Roscoe  Karns,  Rlj 
mond  Burr,  Shirley  Bonne  and  Ela 
Stritch. 

A 

DETROIT— The  annual  outing  ;|  j 
golf  tournament  of  Variety  Clj 
Tent  No.  27,  will  be  held  Wedr  j 
day  at  the  Blythefield  Country  CI1]  ( 
Grand  Rapids,  Mich.  Clyde  Waxr.  ,  ' 
is   general   chairman   of   the   evil  ' 

Dinner  in  the  evening  will  fol'i'  j 
the  day's  festivities.  A  "free-lun" 
set-up  has  been  organized  by  J;;  ; 
Loeks,  chief  barker  of  Tent  No.  I 
at  his  Plainfield   Drive-  in  The;';  j 
nearby. 

A 

ALBANY,  N.  Y.-Nate  Winig, 
mer  chief  barker  of  the  Albany  Vii.  j 
ety  Club,  has  been  named  chairr  i  j 
of  the  arrangements  committee  for 'e  \ 
club's  annual  golf  tournament,  wl  I 
will  be  held  in  September. 

A 

BALTIMORE— In  the  near  fut  i, ! 
Baltimore  Variety  Club  will  mB 
from  its  present  quarters  above  I 
Stanton  Theatre— which  it  has  oc- 
pied  since  1914— to  a  new  locat  I 
still  to  be  chosen.  J-F  Theatres,  h(  - 
ed  by  Jack  Fruchtman,  operator  ! 
the  Century  Theatre  and  sevd 
other  houses  here,  plans  to  occupy  e 
space  vacated  by  the  Variety  Cil 
It  is  believed  the  Century,  on  the  t:  I 
which  will  contain  the  new  Cha  I 
Center  project,  will  shortly  be  - 
molished. 


'Gantry'  Withdrawn  ii 
Ontario  over  Censorsh) 

Special  to  THE  DAILY 
TORONTO,  Aug.  7.-A  request? 
the  Ontario  Motion  Picture  Cei>r 
Board  for  deletion  of  a  scene  o 
"Elmer  Gantry"  has  caused  canl- 
lation  of  bookings  throughout  e 
province.  A  spokesman  for  Unid 
Artists  said  Burt  Lancaster,  acl 
producer  of  the  picture,  would  >t 
agree  to  cut  one  scene,  containing  i 
words. 

The  scene  to  which  the  cen:;S 
objected  involved  actress  Shi;  y 
Jones,  who  is  portrayed  as  a  pre 
tute,  talking  to  other  prostitutes  abl 
how  she  has  been  won  over  to  ii- 
gion  by  Gantry.  Lancaster  said  dij 
tion  of  the  scene  would  destroy  e 
character  Miss  Jones  was  portray]*- 


MC 

Adv 

Yr. 
Be 

"Pi. 
Cat 
Vic 

cfass  matter  SeptTiH "l MS,' "at"  the  Post  Office 'at'tiev/~York,~~K~  Y~  under  The'' act  of  March  3,  1879.  Subscription  rates  per  year, 


in 'the  Americas  and  $^2  foreign.  Single  copies, 


He  Had 
buried 
her  alive 
in  the  tomb.. 
and  now  she 

haunts  him 

with  a 
>;  shrieking 
niadnessl 


House  ofW 

_VmCENTPWCE 


TERNATIONM-  P'e 


sents 


Produced  and  Direct  , 

SETS  NEW 
ALL  TIME  RECORD! 


SEVEN  DAV 


L.  A.  AREA  MULTIPLE 


MotioiN  Picture  Daily 


Monday,  August  8,  1SJ 


National 
Pre-Selling 


BRIGITTE  BARDOT,  starred  in 
"Come  Dance  With  Me,"  a 
Kingsley  International  release,  is  pro- 
filed by  Thomas  Morgan  in  the  Au- 
gust 16  issue  of  "Look." 

Morgan  traveled  to  Paris,  at  the 
invitation  of  Brigitte  through  her 
husband,  to  do  the  interview.  But 
when  he  arrived  in  Paris,  after  5 
clays,  she  refused  to  speak  to  him  ex- 
cept in  the  most  casual  manner.  B.  B. 
and  her  husband  traveled  to  St.  Tro- 
pez,  followed  by  Morgan.  After  re- 
fusing repeatedly  to  be  interviewed, 
she  mysteriously  changed  her  mind 
and  agreed  to  be  questioned. 

Morgan  says,  "She  is  her  own  man- 
ager, chooses  her  script,  handles  her 
own  publicity  and  sets  the  terms  of 
her  contracts  and  keeps  an  eye  on 
her  box-office  receipts." 

• 

According  to  Richard  Marek  in  the 
August  issue  of  "McCall's,"  "The 
Apartment,"  despite  its  faults,  ,  re- 
mains original  and  amusing.  It  is  a 
work  of  genuine  talent  and  wit,  and 
is  immeasurably  enhanced  by  Lem- 
mon's  performance.  It's  probably  too 
early  to  talk  about  next  year's  Acad- 
emy Awards,  but  someone  is  going 
to  have  to  do  an  awfully  good  job 
to  beat  Lemmon. 

• 

When  Gina  Lollobrigida  moved  to 
Canada  with  her  husband  and  3- 
year-  old  son,  "Life"  sent  photograph- 
er Peter  Stackpole  to  Canada  for  a 
cameraman's  version  of  how  Gina 
reacted  to  her  adopted  country.  The 
result  is  a  seven  page  photo  essay 
in  the  August  8  issue.  The  readers  of 
this  issue  see  Gina  playing  hide-and- 
seek  with  her  son,  visiting  an  Italian 
market  in  Toronto  and  being  nuzzled 
by  a  tame  deer  in  the  Canadian 
woods. 

• 

An  amusing  chapter  in  George 
Sanders'  "Memoirs"  appears  in  the 
Diners  Club  magazine  for  August.  He 
explains  the  mores  of  creative  people 
in  the  production  branch  of  the  mo- 
tion picture  industry  by  recalling  the 
first  day  of  shooting  of  a  film  pro- 
duced in  England.  The  article  is  il- 
lustrated by  a  production  photo  of 
George  Sanders  and  Barbara  Shelly 
in  "The  Village  of  the  Damned,"  a 
forthcoming  MGM  film. 

• 

The  Hollywood  Scene  department 
of  "Seventeen's  August  issue  has  a 
location  photo  of  Peter  Lawford  made 
in  Israel  while  he  was  playing  a 
British  officer  in  "Exodus."  Peter  told 
the  editor  he  enjoyed  playing  in  this 
Otto  Preminger  film  because  it's  fun 
to  play  a  "heavy." 

• 

Inadvertently  "The  Facts  of  Life" 
was  listed  as  a  Desilu  production  in 
this  column.  Actually  Norman  Pan- 
ama-Mel Frank  are  the  producers  of 
this  new  Lucille  Ball  film,  being  re- 
leased by  U.A. 

Walter  Haas 


NT&T  Gets  Theatre 
But  Must  Sell  It 

An  order  giving  National  Theatres 
&  Television,  Inc.,  the  right  to  acquire 
the  interests  of  its  co-owner,  Martin 
G.  Kaplan,  in  the  Towne  Theatre, 
Bell  Gardens,  Cal.,  was  signed  Friday 
in  New  York  Federal  Court  by  Judge 
Sylvester  J.  Ryan. 

NT&T  had  divested  the  theatre 
under  a  consent  decree  and  leased  it 
to  an  independent.  The  lease  expired 
last  year,  whereupon  the  lessee  aban- 
doned the  premises. 

In  acquiring  Kaplan's  interest, 
NT&T  was  ordered  to  dispose  of  the 
house  to  any  buyer  selected  by  the 
company  for  any  purposes  which  the 
new  purchaser  may  desire.  Disposi- 
tion must  be  made  within  six  months. 
Meanwhile,  NT&T  is  enjoined  from 
operating  the  theatre  for  film  exhibi- 
tion. 

UA  Films  to  Venice 

Two  United  Artists  releases-Billy 
Wilder's  "The  Apartment"  and  Colin 
Lesslie's  production  of  "Tunes  of 
Glory"— have  been  selected  as  the  of- 
ficial entries  of  the  United  States  and 
Great  Britain,  respectively,  at  the  Ven- 
ice Film  Festival,  Aug.  24-Sept.  7. 
This  is  reported  to  be  the  first  time  a 
motion  picture  company  will  be  rep- 
resented by  two  official  selections  at 
the  festival. 


FORTHCOMING  RELEASES 


Arizona  Studio 

( Continued  from  page  1 ) 
Fast  Guns"  for  Universal  release,  re- 
ported as  the  first  picture  ever  to  be 
wholly  produced  in  Arizona. 

The  new  studios  will  be  on  a  40- 
acre  lot  eight  miles  north  of  down- 
town Phoenix,  in  the  Sunnyslope  area 
of  the  city.  The  first  units  to  be  built 
will  be  a  12,000  square  foot  sound 
stage  and  associated  buildings. 

"We  are  convinced  that  we  can  cut 
costs  of  film-making  by  producing  in 
Phoenix,"  Altose  said,  and  added,  "we 
intend  to  employ  experienced  Holly- 
wood union  technicians,  making  one 
picture  at  a  time  to  keep  them  fully 
employed." 

Phoenix  Film  Studios  plans  to  make 
eight  to  10  pictures  a  year.  Jules 
Schwartz,  executive  director  and  gen- 
eral business  manager,  will  direct  the 
operations  from  Hollywood  from  of- 
fices in  Beverly  Hills. 

Independent  producers  will  be  in- 
vited to  utilize  facilities  on  a  partici- 
pation basis. 

Kerasotes  Rites 

(Continued  from  page  1) 
St.  Anthony's  Hellenic  Orthodox 
Church  here.  The  family  had  re- 
quested that  flowers  not  be  sent,  but 
that  donations  would  be  accepted  in 
the  name  of  the  church,  which  was 
recently  founded  by  the  Kerasotes 
family. 

Kerasotes  came  to  Springfield  in 
1900  from  Sparta,  Greece,  where  he 
was  born  Feb.  8,  1883.  Both  Gus  and 
Louis  Kerasotes  were  honored  on 
Aug.  13,  1959,  during  the  golden 
jubilee  (50th  anniversary)  celebration 
of  their  chain.  Louis  was  married  Nov. 


ABBREVIATIONS:  AA,  Allied  Artists;  AIP,  American  Interna- 
tional Pictures;  8V,  Buena  Vista;  Co,',  Columbia;  MGM,  Metro- 
Goldwyn-Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox; 
UA,  United  Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  co/or; 
cs,  CinemaScope,  te,  Techirama;  vv,  VistaVision;  rs,  Rega/scope. 

►  AUGUST 

A  A — HELL  TO  ETERNITY:  Jeffrey  Hunter,  Joan  O'Brien 

AIP— JOURNEY  TO  THE  LOST  CITY,  c:  Debra  Paget,  Paul  Christian 

COL— THE  NIGHTS  OF  LUCREZIA  BORGIA,  c:  Belinda  Lee,  Jacques  Sernas 

MGM — THE  TIME  MACHINE,  c:  Rod  Taylor,  Allan  Young 

PAR— PSYCHO:  Anthony  Perkins,  Vera  Miles 

PAR — IT  STARTED  IN  NAPLES,  c:  Clark  Gable,  Sophia  Loren 

20-FOX — ONE  FOOT  IN  HELL,  c,  cs:  Alan  Ladd,  Don  Murray 

20-FOX— FOR  THE  LOVE  OF  MIKE:  Richard  Baseheart,  Rex  Allen 

20-FOX— THE  THIRTY-NINE  STEPS:  Kenneth  More,  Taina  Elg 

20-FOX — YOUNG  JESSE  JAMES,  cs:  Ray  Stricklyn,  Willard  Parker 

20-FOX— SONS  AND  LOVERS,  cs:  Trevor  Howard,  Wendy  Hiller 

20  FOX— THE  IDIOT,  c:  Russian  Film 

UA — ELMER  GANTRY,  c:  Burt  Lancaster,  Jean  Simmons 

UA— HE  RAN  FOR  HIS  LIFE:  Steve  Kandel,  Ron  Foster 

UNI — COLLEGE  CONFIDENTIAL:  Steve  Allen,  Jayne  Meadows 

UNI— CHARTROOSE  CABOOSE,  c:  Molly  Bee,  Ben  Cooper 

WB — OCEAN'S  ELEVEN,  c:  Frank  Sinatra,  Angie  Dickinson 


►  SEPTEMBER 

AIP— MALE  AND  FEMALE:  Nadja  Tiller,  Tony  Britton 

COL— AS  THE  SEA  RAGES:  Maria  Schell,  Clift  Robertson 

COL— FAST  AND  SEXY,  c:  Gina  Lollobrigida,  Dale  Robertson 

COL — ALL  THE  YOUNG  MEN:  Alan  Ladd,  Sidney  Poitier 

COL — THE  ENEMY  GENERAL:  Van  Johnson,  Jean  Pierre  Aumont 

MGM— ALL  THE  FINE  YOUNG  CANNIBALS,  c,  cs:  Natalie  Wood,  Robert  Wagner 

MGM— THE  ANGEL  WORE  RED:  Ava  Gardner,  Dirk  Bogarde 

MGM— THE  SUBTERRANEANS,  c,  cs:  Leslie  Caron,  George  Peppard 

PAR — UNDER  TEN  FLAGS:  Van  Heflin,  Mylene  Demongeot 

PAR— THE  BOY  WHO  STOLE  A  MILLION:  VirgHio  Texera,  Marianne  Benet 

20-FOX — LET'S  MAKE  LOVE,  c,  cs:  Marilyn  Monroe,  Yves  Montand 

20-FOX — GODDESS  OF  LOVE,  c,  cs:  Jacques  Sernas,  Claudio  Gora 

20-FOX— FRECKLES,  c,  cs:  Martin  West,  Steven  Peck 

20-FOX— WALK  TALL,  cs:  Willard  Parker 

UA— STUDS  LONIGAN:  Christopher  Knight,  Venetia  Stevenson 

UA— THE  NIGHTFIGHTERS:  Robert  Mitchum,  Anne  Heyward 

UNI— SEVEN  WAYS  FROM  SUNDOWN,  c:  Audie  Murphy,  Barry  Sullivan 

UNI— BETWEEN  TIME  AND  ETERNITY,  c:  Lilli  Palmer,  Carlos  Thompson 

WB— THE  CROWDED  SKY,  c:  Dana  Andrews,  Rhonda  Fleming 


►  OCTOBER 

AA  THE  PLUNDERERS:  Jeff  Chandler,  John  Saxon 

AIP — KONGA,  c:  Michael  Gough,  Jess  Conrad 

COL— I  AIM  AT  THE  STARS:  Curt  Jurgens,  Victoria  Shaw 

COL— LET  NO  MAN  WRITE  MY  EPITAPH:  Burl  Ives,  Shelley  Winters 

COL— I'M  ALL  RIGHT  JACK:  Peter  Sellers 

MGM— KEY  WITNESS:  Jeffrey  Hunter,  Pat  Crowley 

MGM— WHERE  THE  HOT  WIND  BLOWS.  Gina  Lollobrigida,  Yves  Montand 
PAR—THE  SAVAGE  INNOCENTS,  c,  te:  Anthcny  Quinn,  Yoko  Tani 

PAR  BLOOD  AND  ROSES,  c:  Mel  Ferrer,  Elsa  Martinelli 

20-FOX— HIGH  TIME,  c,  cs:  Bing  Crosby,  Fabian 

20-FOX— THE  BATTLE  OF  AUSTERLITZ,  c,  cs:  Leslie  Caron,  Rossano  Brazzi 
20-FOX— DESIRE  IN  THE  DUST,  cs:  Raymond  Burr,  Martha  Hyer 
UA— THE  ALAMO,  c,  todd-AO:  John  Wayne,  Richard  Widmark 
WB— SUNRISE  AT  CAMPOBELLO,  c:  Ralph  Bellamy,  Greer  Carson 
WB— GIRL  OF  THE  NIGHT:  Anne  Francis,  John  Kerr 


16,  1922,  and  is  survived  by  his  wife, 
Georgia;  two  sons,  George  L.  and 
Steve  L.,  both  of  Springfield;  two 
daughters,  Miss  Virginia  Kerasotes  of 
Springfield,  and  Mrs.  Christine  Yian- 
nias  of  Dubuque,  Iowa;  and  three 
granddaughters. 

Louis  Kerasotes  was  the  uncle  of 
George  G.  Kerasotes,  immediate  past 
president  of  Theatre  Owners  of 
America,  and  president  of  the  Kera- 
sotes circuit.  The  chain  was  started  by 
the  two  brothers  in  1909  with  the 
Royal  Theatre  nickelodeon  in  Spring- 
field, 111. 


Screen  Extras  Guild 

( Continued  from  page  1 )   j  j 

a  health  and  welfare  plan  to  w| 
the  motion  picture  and  television 
dustries  will  make  an  initial  $5(  0 
contribution  pro-rated  among  all|h 
producers.  Subsequent  employer  |>i 
tributions  will  be  on  an  equiv;fi 
percentage  basis  as  that  of  the  See 
Actors  Guild  health  and  welfare  ;U 
A  retroactive  adjustment  wil  t 
made  for  the  period  of  April  2,  M 
through  Oct.  1,  1959,  of  $1.20« 
day  (based  on  15  cents  per  hou 


ay. 


August  8, 


1960 


Motion  Picture  Daily 


ong'  Drive 

(Continued  from  page  1) 
&  York  campaign  as  well  as  the 
.  ational  promotion  set  in  motion 
I  e  Columbia  release.  The  presen- 
, ,  which  was  an  elaboration  of 

ampaign  originally  outlined  at 
\Alotion   Picture    Herald's  Mer- 

ising  Conferences  earlier  this 
j  made  impressive  use  of  slides, 
,  1  filmed  footage,  recordings  and 

,ys. 

Begun  18  Months  Ago 

ie  campaign  on  this  picture," 
i  erguson,  "was  begun  a  year  and 
.  ago  during  its  early  production 
> ,  and  has  been  building  ever 
:;  With  much  of  the  footage  hav- 
jeen  shot  in  the  capitals  of  Eu- 
\  in  addition  to  the  interiors  and 
lips  in  Hollywood,  the  campaign 
bug  Without  End'  is  internation- 
s  scope." 

[  >  Columbia  executive  pointed 
lie  picture's  most  important  sell- 
lements  as  the  film  debut  of 
::ine,  renowned  French  fashion 
il;  Dirk  Bogarde,  British  star 
( von  top  FAME  box  office  awards 
155,  1957  and  1958;  the  picture's 
i  irable  music,  and  its  romance  and 
\  icle. 

outlining  the  promotion  high- 
: ,  Ferguson  showed  a  slide  of  the 
U  40x60  display  keyed  to  Capu- 
i  vhich  has  been  sent  by  Colum- 
:o  newspapers  and  exhibitors 
i  the  country.  Also,  a  special 
ji  featuring  Dirk  Bogarde  is 
jble. 

Trailer  on  Capucine 

special  theatre  trailer  in  color 
CinemaScope   designed   to  in- 
ce  Capucine  to  audiences  in  this 
ry  was  shown  to  the  trade  press, 
trailer,  which  runs  two  and  a 
jninutes  and  is  available  free  to 
i  itors,  hails  Capucine  as  "a  name 
:  member,"  in  addition  to  high- 
|ng  the  many  fashions  she  wears 

Ii  film,  as  a  lure  for  the  female 
garde's  recent  visit  here  during 
li  he  was  exposed  to  radio,  tele- 
Bi,  newspaper  and  magazine  rep- 
si  tatives,  resulted  in  nationwide 
i  Hon  to  the  film's  star,  Ferguson 

'  e  year-long  celebration  launched 
blumbia  in  connection  with  the 
|z  Liszt  sesqui-centennial  celebra- 
h  dready  has  resulted  in  a  barrage 
^nportant  publicity  breaks,  widi 
8 '  more  on  the  way.  Such  nation- 
agazines  as  Look,  Vogue,  Es- 
i| ,  Harper's  Bazaar,  among 
1  s,  have  devoted  covers  and/or 
»  al  inside  feature  stories  to  the 
ft  re's  stars. 

Radio  Spots  Included 

ose  to  $25,000  is  being  spent 
1  series  of  special  radio  spots  to 
;j.ld  the  picture's  Music  Hall  open- 
i}  Ferguson  said.  The  spots  are 
il: led  into  three  special  categories: 
£  3ns  which  feature  classical  music, 
il 1  which  air  "general"  tunes,  and 
il  jazz  stations  for  which  Jazzbo 

ins  and  Dick  Sheppard,  two  popu- 


Bray,  Bader  Join 
To  Lease  Cartoons 

Paul  A.  Bray,  president  of  Bray 
Studios,  Inc.,  and  David  A.  Bader, 
president  of  Durham  Telefilms,  Inc., 
jointly  announced  at  the  weekend  that 
their  organizations  have  joined  forces 
to  lease  to  TV  stations  the  Bray 
library  of  cartoons.  Bray  has  almost 
100  black  and  white  sound  shorts, 
which  have  not  been  seen  on  televi- 
sion in  almost  four  years. 

Bray  and  Durham  plan  to  produce 
a  minimum  of  100  new  color  cartoons 
beginning  early  in  1961. 


Seligman  Appointment 

Selig  J.  Seligman,  ABC  vice-pres- 
ident and  general  manager  of  KABC- 
TV,  ABC-owned  and  operated  tele- 
vision station  in  Los  Angeles,  who 
also  is  producer  of  ABC-TV's  pro- 
gram, "Day  in  Court,"  will  devote 
all  his  time  to  program  production 
starting  in  September,  it  was  an- 
nounced by  Leonard  H.  Goldenson, 
president  of  American  Broadcasting- 
Paramount  Theatres,  Inc.  His  new 
post  as  head  of  a  new,  wholly-owned 
AB-PT  subsidiary  will  be  an  exten- 
sion of  Seligman's  present  duties  as 
producer  of  "Day  in  Court,"  Golden- 
son  said. 


De  Blasio  to  Embassy 

Giuseppe  de  Blasio,  veteran  Euro- 
pean production  specialist,  has  been 
named  production  superviser  for  Em- 
bassy Pictures  in  Rome,  it  was  an- 
nounced last  week  by  Joseph  E. 
Levine,'  Embassy  president.  De  Blasio, 
who  has  served  in  various  production 
capacities  with  Metro-Goldwyn-Ma- 
yer  and  Columbia,  will  commence 
his  Embassy  duties  with  "The  Thief 
of  Bagdad,"  now  filming  in  the  Italian 
capital. 

lar  local  disk  jockeys,  have  been 
utilized. 

Promotion  tieups  include:  Liszt 
music  albums  from  the  leading  record- 
ing companies,  women's  organiza- 
tions, Steinway  and  Baldwin  piano 
companies;  special  educational  study 
guides  for  schools,  libraries,  etc.;  TV, 
radio  interview  and  spot  material 
available  free  to  exhibitors. 

Two  special  TV  featurettes  one 
highlighting  the  film's  production 
abroad,  and  the  other  showing  Bo- 
garde's  visit  to  the  home  of  Franz 
Liszt,  are  also  available  free.  These 
featurettes  have  been  prepared  in 
several  languages  for  showing  abroad. 

While  Columbia  has  decided 
against  using  the  special  Ben  Stahl 
painting  in  its  regular  newspaper  ads 
as  a  result  of  recent  tests  in  the  East 
and  in  Los  Angeles,  it  was  featured  in 
a  full-page  ad  on  the  back  page  of 
the  New  York  Times  last  week.  Other 
full-page  ads  using  other  themes  have 
been  placed  in  the  Daily  News  and 
the  Journal-American  as  part  of  the 
huge  pre-opening  campaign  here. 

The  ads  are  keyed  to  sell  such  ele- 
ments as  the  music,  the  spectacle,  the 
adventure,  the  romance,  Franz  Liszt, 
and  the  stars,  Bogarde  and  Capucine. 


Television  Today 

Ackerman  Named  Head  Who's  WIlGfB 
Of  Television  Academy  ————— 


Harry  S.  Ackerman,  vice-president 
and  executive  producer  of  Screen 
Gems,  Inc.,  has  been  elected  president 
of  the  National  Academy  of  Televi- 
sion Arts  and  Sciences  by  the  trustees 
of  the  "Emmy"  Award  organization. 
Ackerman,  three  times  a  former  presi- 
dent of  the  Academy's  Los  Angeles 
chapter,  was  also  president  of  the 
national  academy  in  1958-1959. 

Mike  Wallace,  news  commentator 
and  program  host,  was  elected  execu- 
tive vice-president.  Wallace  is  pres- 
ently on  a  news  assignment  for  the 
Westinghouse  Broadcasting  Co.  Betty 
Furness,  commercial  spokeswoman  for 
Westinghouse  Electric  Corp.,  is  the 
Academy's  new  secretary;  and  Louis 
F,  Edelman,  producer  of  several  TV 
series,  is  treasurer. 

The  Academy's  vice  -  presidents, 
representing  their  local  chapters  on 
the  national  board  of  trustees,  are: 
Los  Angeles— Gail  Patrick  Jackson; 
Baltimore— Robert  B.  Cochrane;  Chi- 
cago—Irving Kupcinet;  Washington, 
D.  C— David  Brinkley;  Seattle— Lee 
Schulman;  and  Arizona— Gene  Blan- 
pied.  All  of  the  vice-presidents  are 
presidents  of  their  respective  chapters. 

The  trustees  of  the  national  acad- 
emy, who  took  office  on  July  1,  plan 
to  hold  their  first  in-person  meeting 
prior  to  Sept.  30  to  establish  the  1961 
awards  structure  and  plans  for  the 
"Emmy"  presentations. 

6-Mo.  Network  TV  Gross 
Time  Billings  Up  8.9% 

Network  television  gross  time  bill- 
ings for  the  first  six  months  of  1960 
increased  8.9  per  cent  over  the  like 
period  of  last  year,  $336,235,352 
against  $308,651,214,  the  Television 
Bureau  of  Advertising  here  reported. 

ABC-TV  billed  $76,950,570  during 
the  January  through  June  period  of 
1960  against  $61,422,516  during  the 
like  period  last  year,  an  increase  of 
25.3  per  cent.  CBS-TV  increased  its 
billings  five  per  cent  for  the  first 
six  months  of  1960,  $138,292,384 
against  $131,747,547.  NBC-TV  billed 
$120,992,398  during  the  first  six 
months  of  1960,  an  increase  of  4.8  per 
cent  over  $115,481,151  in  the  like 
period  of  1959. 

Kaufman  Leaves  Jayark 

Curt  Kaufman,  vice-president— Ad- 
ministration of  Jayark  Films  Corp. 
here,  has  announced  his  resignation 
from  that  post,  effective  today.  He 
leaves  tonight  to  assume  his  new 
duties  as  director  of  operations  of  Sta- 
tion KUAM-TV,  Agana,  Guam.  He 
will  reside  in  Guam,  but  his  duties 
will  take  him  all  over  the  Far  East. 
Robert  Spivak,  currently  on  the  staff 
of  Jayard,  will  assume  many  of  Kauf- 
man's former  duties  for  the  organiza- 
tion. 


Martin  J.  Robinson  has  been  ap- 
pointed vice-president  and  a  director 
of  Television  Industries,  Inc.,  here, 
it  was  announced  by  Matty  Fox,  pres- 
ident. Robinson  fills  the  position 
vacated  by  Erwin  H.  Ezzes,  recently 
resigned  to  join  United  Artists  Asso- 
ciated as  executive  vice-president. 

□ 

Robert  F.  Fountain  has  joined  the 
ABC  Radio  Network  as  an  account 
executive  it  was  announced  by  James 
Duffy,  ABC  Radio  national  director 
of  sales. 

□ 

Glen  Heisch,  vice-president  in 
charge  of  TV  production  for  Televi- 
sion Personalities,  Inc.,  has  been 
given  the  added  assignment  of  pro- 
ducer in  charge  of  the  Mister  Magoo 
TV  series  at  UPA  Pictures,  Inc., 
Henry  Saperstein,  president  of  both 
companies,  announced. 

□ 

Loomis  C.  Irish  has  been  promoted 
to  manager  sales  service— nighttime 
for  the  sales  department  of  the  ABC 
Television  Network,  it  was  announced 
by  Henry  T.  Hede,  ABC  vice-presi- 
dent for  sales  administration,  TV  net- 
work sales. 

□ 

Elton  H.  Rule,  who  for  the  past 
eight  years  has  been  general  sales 
manager  for  KABC-TV,  ABC's  owned 
and  operated  television  station  in  Los 
Angeles,  has  been  appointed  general 
manager  of  KABC-TV,  it  was  an- 
nounced by  James  G.  Riddell,  ABC 
vice-president  in  charge  of  the  West- 
ern Division  and  Stephen  C.  Riddle- 
berger,  ABC  vice-president  for  owned 
and  operated  stations. 

Plan  Sept.  15  Start 

MIAMI,  Fla.,  Aug.  7.-Charles  H. 
Topmiller,  president  of  L.  B.  Wilson, 
Inc.,  Cincinnati,  is  here  planning  the 
start  of  operations  on  Sept.  15  over 
Channel  10.  Offices  have  been  estab- 
lished at  301  Security  Trust  Building, 
with  Tom  Welstead,  of  the  Wilson 
organization,  in  charge  of  sales. 


Raymon  in  WAG  A  Post 

ATLANTA,  Aug.  7.-Paul  Raymon 
is  new  local  sales  manager  for  WAGA- 
TV  here.  He  had  been  a  member  of 
the  radio  and  television  staffs  for  five 
years. 


HUGO  A.CAS0LAR0  .     MARTIN  GOTTLIEB 

-film  effects,  inc. 

1600  BROADWAY,  NX  19 
PLAZA  7-2098 

•  OPTICAL  EFFECTS       •  STAND  PHOTOGRAPHY 
•ANIMATION                •  TITLES 

•  ART  WORK             -BtW and  COLOR 

A  Complete  Service  for  Film  Producers- 

Motion  Picture  Daily 


Monday,  August  8,  | 


BOOK  MM 


ANTI-TRUST  IN  THE  MOTION 
PICTURE  INDUSTRY.  Ry 
Michael  Conant.  University  of 
California  Press.  220  pages.  $5.50. 

A  fly  leaf  note  informs  readers  of 
Michael  Conant's  "economic  and  le- 
gal analysis"  of  anti-trust  litigation 
and  practices  in  the  motion  picture 
industry  that  "The  opinions  expressed 
in  this  study  are  those  of  the  author. 
The  functions  of  the.  Bureau  of  Busi- 
ness and  Economic  Research  (of  the 
University  of  California  at  Berkeley, 
under  whose  auspices  this  book  was 
published)  are  confined  to  facilitating 
the  prosecution  of  independent  re- 
search by  members  of  the  faculty." 

Presumably,  then,  it  is  that  area  to 
which  this  book  is  addressed,  and  we 
venture  to  predict  that  any  serious- 
minded  faculty  member  intent  upon 
pursuing  independent  research  within 
the  industry  will  not  fail  to  remark 
some  glaring  differences  between 
"die  opinions  expressed  in  this  study" 
and  the  results  of  his  independent  re- 
search. 


For  not  only  is  this  book  remark- 
able for  the  number  of  its  unsubstan- 
tiated and  unwarranted  statements 
and  conclusions,  but  it  reveals  no  evi- 
dence of  direct  contact  on  the  au- 
thor's part  with  the  industry  about 
which  he  is  writing.  Apparently,  his 
nearest  approach  to  it  was  a  brief 
association  with  a  Chicago  law  firm 
which  had  handled  several  exhibitor 
anti-trust  cases  following  entry  of  the 
decrees  in  U.  S.  vs.  Paramount  et  al. 

There  is  an  abundance  of  quota- 
tion from  opinionated  and  non-au- 
thoritative sources  which  is  employed 
by  the  author  in  such  a  manner  as  to 
encourage  die  uninformed  reader  to 
accept  it  as  fact,  which  in  all  too 
manv  instances  could  prove  most  un- 
profitable. 

The  merger  of  20th  Century  Pic- 
tures widi  Fox  Film  Corp.  is  made  to 
occur  prior  to  William  Fox's  sale  of 
control  to  Harley  L.  Clarke,  whereas, 
of  course,  Fox  had  departed  from  the 
company  and  the  industry  some  four 
years  before  the  20th  Century-Fox 


The  author  attributes  the  industry's 
Production  Code  to  Father  Daniel  A. 
Lord,  whereas  the  latter  was  a  con- 
sultant to  the  Code's  author,  Martin 
Quigley.  The  Code  is  repeatedly  re- 
ferred to  as  an  instrument  of  censor- 
ship, rather  than  of  self-regulation, 
and  Conant  gives  no  evidence  of  be- 
ing aware  of  the  circumstances  that 
brought  it  into  being  nor  understand- 
ing of  its  purposes.  To  him,  the  Code 
is  "one  means  bv  which  the  larger 
firms  controlled  the  content  of  films 
in  an  effort  to  control  output,"  and 
its  most  "important  effect.  ...  in 
limiting  the  supply  of  films  was  to 
restrict  the  production  of  pictures 
treating  controversial  issues." 

Conant  not  only  has  nothing  to 


Voice  Warning  on  Wage  Bill 


( Continued 

outlining  the  industry's  stand,  into  the 
record.  He  pleaded  for  recognition  of 
the  film  industry  as  unique. 

"The  industry  has  not  shared  in 
the  general  prosperity  of  the  country 
during  the  past  few  years.  While  the 
nation's  gross  national  income  has 
risen  to  the  highest  level  in  history, 
the  gross  income  of  the  nation's  thea- 
tres remains  at  the  lowest  level  of  the 
past  15  years. 

"Unlike  most  other  industries,  mo- 
tion picture  theatres  cannot  currently 
offset  increased  labor  costs  by  raising 
prices,  because,  in  so  doing,  they 
would  suffer  a  further  loss  in  attend- 
ance," Phillips  said. 

Supported  by  Frisch 

Phillips  was  joined  by  Emanuel 
Frisch,  treasurer  of  the  Randforce 
Amusement  Corp. 

In  answer  to  questions  from  the 
committee,  Frisch  projected  a  possible 
immediate  result  of  the  new  hourly 
minimum  as  it  affects  theatres. 

He  said  if  wages  of  ushers,  matrons 
and  other  unskilled  workers  were 
raised  by  as  much  as  35  per  cent, 
skilled  theatre  employees,  such  as  pro- 
jectionists, would  rightfully  demand 
a  commensurate  increase.  In  this 
event,  theatres  would  definitely  shut- 
ter, Frisch  said. 

Armed  with  facts  and  figures, 
Phillips  insisted  that  theatre  closings 
would  have  a  serious  economic  effect 
on  all  neighborhood  merchants. 

"Municipalities  would  lose  taxes, 
real  estate  values  would  decline  and 
business  in  general  would  suffer.  That 
has  been  the  experience  of  every  com- 


from  page  1 ) 

munity  which  has  experienced  a  thea- 
tre closing,"  he  said. 

He  said  a  recent  survey— he  did  not 
name  the  organization  which  made 
the  study— of  1,041  theatres,  about 
the  same  number  now  operating  in 
the  state,  showed  that  they  employed 
2,562  ushers,  of  which  1,673  were 
students,  62  were  housewives,  321 
had  other  employment,  22  were  re- 
ceiving social  security  and  five  were 
pensioners. 

Nearly  one-half  of  that  number  had 
been  employed  less  than  six  months. 
Onlv  154  women  and  410  men  in  this 
category  were  over  21  years  of  age. 
Among  the  2,562  ushers,  877  were 
employed  less  than  20  hours  a  week 
and  368  others  less  than  10  hours. 

'Inconceivable,"  He  Says 

Phillips  also  termed  "inconceiv- 
able" the  industrial  commissioner's  in- 
tention to  require  theatres  to  pay  a 
minimum  weekly  wage  of  $90  to 
workers  other  than  those  covered  by 
the  hourly  wage  rate.  Such  employees, 
assistant  managers  mostly,  should  re- 
ceive a  minimum  of  $60,  he  said. 

The  controversial  Assembly  Rules 
Committee  bill,  recommended  by 
Gov.  Rockefeller,  passed  by  both 
legislative  houses  and  signed  by  the 
Governor  in  April,  extends  the  $1 
hourly  minimum  wage  to  700,000  ad- 
ditional workers.  Among  theatre  work- 
ers covered  are  ushers,  ramp  attend- 
ants, children's  matrons,  messengers 
and  other  unclassified  employees. 
The  industry  is  free  to  request  an 
amendment,  through  Compo,  at  the 
1961  session  of  the  legislature. 


substantiate  such  statements  but  also 
ignores,  or  did  not  take  the  trouble 
to  uncover,  the  abundant  evidence 
available  to  refute  them. 

Distributors,  we  are  sure,  will  be 
either  startled  or  amused  to  learn 
why  they  granted  adjustments  to  in- 
dependent theatres.  It  was  done,  ac- 
cording to  Conant,  because  "distribu- 
tors, having  arbitrarily  assigned  in- 
dependent theatres  to  later  runs,  were 
desirous  of  keeping  them  from  show- 
ing losses  that  might  lead  them  to  file 
anti-trust  actions  to  challenge  the  dis- 
tributors' system  of  control." 

And  many  will  be  nonplused  to 
read  the  author's  repeated  assertions 
that  the  old  Film  Boards  of  Trade 
fixed  clearances  and  runs. 

In  his  comments  and  conclusions 
on  die  Paramount  case,  the  author 
makes  an  impressive  argument  that 
the  government  erred  in  including 
the  "Little  Three"  as  defendants.  He 
appears  to  find  divorcement  and  di- 
vestiture inadequate  remedies.  He 
suggests  that  "In  the  more  distant 
future,  when  the  watchdog  jurisdic- 
tion of  the  district  court  ends,  the 
continued  formidable  power  of  the 
circuits  may  again  be  felt  in  film 
markets."  But  he  neglects  to  explain 
how  or  whv  that  might  come  about, 
or  whether  he  means  the  present  cir- 
cuits or  new  ones  which  may  arise 
"in  the  more  distant  future." 


New  Camera  Process } 
For  'Jack,  Giant  Killj'  \ 

From  THE  DAILY  Bureau  1  \ 
HOLLYWOOD,  Aug.  7.  - 
scope,  a  new  process  of  special  t<%l 
photography,  will  be  used  for  fh.  jjj  I 
time  on  Edward  Small's  $2,50  \  I 
Technicolor  production  for  Ij  m  \ 
Artists  release,  "Jack  the  Giant  K1  If  i. 
it  has  been  announced  by  the  lo. 
ducer. 

Developed  secretly  over  the  1(1 
two  years  by  Small  in  conjur  tjg ! 
with  the  Howard  A.  Anderson  ) 
which  is  handling  special-effects-  Iq.  ' 
tography  on  the  picture,  the  B  k  - 
scope    process    contains  innov;L 
in    color    photography    that    it  ;ut 
depth  dimensions  to   model  ai  jj.  j 
tion.  The  system  also  features  a  iE' 
process   that   integrates   the  uilof 
stop-action  puppets  with  live  aim 
eliminating    the   necessity   of  ft 
miniatures,  and  thereby  lending  $[ 
realism  to  action  scenes. 

Small  and  U.A.  executives  pis  an 
extensive  advertising  and  exploit  a 
campaign  based  on  Fantascope  \  % 
will  be  aimed  at  both  exhibitor:  nd 
the  public  when  the  picture  is  ft 
ror  release  early  next  year 


"The  only  sure,  long-run  remedy 
for  monopoly  power,"  he  writes,  "is 
dispersal  of  that  power.  The  circuits 
should  have  been  destroyed."  Then 
Conant  adds,  presumably  as  an  after- 
thought: "Even  the  dispersal  of  con- 
solidated monopoly  power  in  motion 
picture  exhibition  is  insufficient.  .  .  . 
The  only  way  to  prevent  this  was  to 
have  ordered,  as  a  remedy  in  the 
Paramount  case,  all  film  to  be  offered 
in  each  run  in  each  city  at  public 
auction  bidding  open  to  every  thea- 
tre." 


Independent  exhibitors,  small  and 
large,  vociferously  complaining  for 
years  about  the  incidence  of  com- 
petitive bidding,  will  no  doubt  find 
the  author's  suggestion  that  it  be 
made  compulsory  somewhat  naive. 

Yet  another  apparent  weakness  of 
the  volume  is  that  it  fails  to  give 
an  adequate  appraisal  of  the  new 
economic  conditions  affecting  the  in- 
dustry and  technological  develop- 
ments which  may  control  its  future. 
The  author  appears  content  to  ex- 
plain everything  with  court  records 
and  undocumented  published  reports. 

This  volume  would  seem  to  demon- 
strate tiiat  for  an  author,  there  is  no 
substitute  for  personal  knowledge  of 
one's  subject. 

Sherwin  Kane 


Early  Action  Likely 

( Continued  from  page  1 )  I 
will  allow  opponents  of  wage:!} 
liberalization   to   express  thermS 
fully  before  a  bill  is  passed. 

An  extension  of  minimum  m 
legislation  that  is  broader  thai  lit 
hourly  $1.15  pay  floor,  widi  cov  B 
of  interstate  retail  chains,  that! 
House  intended  to  pass— but  diiiol 
because  of  a  technical  error— is  9 
to  be  enacted.  Barring  an  unfor  w 
change,  the  motion  picture  inc« 
will  not  be  directly  affected  h]% 
measure;  exhibition's  exemption  J 
continue. 

The  only  fair  assumption  bfl 
made  is  that  Senator  KennedviM 
press  for  enactment  of  the  relaiB 
liberal  bill  pending  before  the  I 
ate.  As  the  Democratic  nominedii 
desires  will  carry  far  greater  wffl 
than  they  did  prior  to  the  CorS 
sional  recess. 

Expect  Pressure  from  Nixo 

Vice-president  Nixon,  the  Rub 
lican  nominee,  is  expected  to  38 
behind-the-scenes  pressure  on  il 
bers  of  his  party  to  go  along  wa 
bill  that  is  more  liberal  tharilf 
House-passed  measure.  He  ma  g 
beyond  the  official  Administijoi 
position  on  this  issue.  In  any  casjb 
is  expected  to  urge  the  Preside;  t 
sign  whatever  wage  measure  enuM 

The  bill  that  passes  the  &  2t 
will  undoubtedly  be  attenuated  ;.th 
House.  The  vote  that  permitted]) 
House  to  adopt  the  bill  it  passed 
stead  of  the  committee-app/« 
measure  sponsored  by  Rep.  FUS 
velt  (D.,  Calif.)— was  very  close.fl 
thin  margin  by  which  it  carri 
attributed  to  Roosevelt's  statemei!  o 
the  House  floor  diat  he  woul? 
along  with  suggestions  that  addw 
al  exemptions  be  written  into  th(j>il 
He  will,  in  all  likelihood,  be  hdj 
this  statement. 


MOTION  PICTURE 

DAILY 


NO.  27 


NEW  YORK,  U.S.A.,  TUESDAY,  AUGUST  9,  1960 


TEN  CENTS 


Hon  Likely  This  Week  w.  W.  Films,  New  Company,  Slates 

Sage  Bill  to  Be  Ei9ht  Pictures  at  $10,000,000  Budget 

lotioned  Up,' 
jiys  Johnston 


ininee  for  Vice-Pres. 
tks  'Liberal'  Measure 

By  E.  H.  KAHN 

iASHINGTON,  Aug.  8.  -  Mini- 
wage  legislation  is  on  the  Sen- 
alendar  "and  it  will  be  promptly 
)ned  up"  for  floor  action,  ac- 
ng  to  Senate  Majority  Leader 
Democratic  vice-presidential 
nee  Lyndon  Johnson  (Tex.).  The 
is  likely  to  come  before  the 
te  late  this  week.  Efforts  will  be 
;  to  pass  a  "liberal"  bill,  one 
h  can  be  modified  by  a  House- 
te  conference  committee  with- 
)ecoming  meaningless  as  a  politi- 
locument. 

hnson   appeared   confident  that 
nultiple  amendments  which  may 
( Continued  on  page  2 ) 


Completion  of  financing  for  eight  new  films  with  a  total  budget  of  $10,- 
000,000  was  announced  here  yesterday  for  W.  W.  Films  Productions,  Inc., 

by  its  president,  Alfred  Bloch. 

The  schedule  marks  the  debut  of 
Bloch  as  an  independent  producer.  He 
is  a  former  associate  of  Boris  Mor- 
ros,  film  producer,  and  Walter  Col- 
mes,  producer  of  historical  documen- 
taries. 

Half  of  the  financing  for  W.  W. 
Films  was  obtained  outside  the  usual 
industry  channels,  Bloch  said.  He 
said  this  was  done  to  "avoid 
that  unjust  division  of  equities  which 
so  frequently  takes  the  lion's  share  of 
the  independent  producer's  profit." 

Four  of  the  eight  pictures  will  be 
made  in  Pakistan.  Top  picture  on  the 
schedule,  according  to  Bloch,  is 
"Tiger  Emperor,"  based  on  the  mem- 
oirs of  Babar,  a  lineal  descendant 
( Continued  on  page  3 ) 


idict  Para.  Earnings 
$4,500,000  tor  1960 

iramount  Pictures  earnings  for 
I  are  estimated  at  $4,500,000,  ex- 
ve  of  an  estimated  $4,000,000  of 
ial  income  in  a  special  financial 
rt  on  the  company  prepared  by 
lp  &  Lamont,  downtown  broker- 
firm. 

he  forecast  for  the  current  year 
pares  with  $4,410,000  net  income 
L959,  and  $3,109,000  of  special 
me. 

xamining     Paramount  \s  asset 
( Continued  on  page  4 ) 

ice-Fixing  Indictment 
ts  7  Soft  Drink  Firms 

From  THE  DAILY  Bureau 

ASHINGTON,  Aug.  8.-A  Fed- 
grand  jury  here  has  indicted  a 
e  association  and  seven  corpora- 
s,  alleging  that  they  illegally  fixed 
es  for  sale  of  bottled  soft  drinks, 
hose  named  as  defendants  in  the 
(Continued  on  page  5) 


Newspaper  Promotion 
In  Rocky  Mt.  Area 

Special  to  THE  DAILY 

DENVER,  Aug.  8.  -  A  special 
newspaper  section  devoted  to  a  "Pre- 
view of  Hollywood's  Biggest  Season 
of  New  Hits"  was  published  by  the 
"Rocky  Mountain  News"  yesterday  as 
a  part  of  its  Sunday  edition. 

The  section  was  prepared  by  Fox 
Inter-Mountain  Theatres,  Inc.  under 
direction  of  Robert  W.  Selig  and  in 
cooperation  with  most  of  the  major 
film  distributors.  The  16-page  section, 
employing  color,  was  devoted  to  de- 
scriptions of  numerous  forthcoming 
pictures  and  featured  some  large  il- 
lustrations. Ads  of  participating  com- 
panies were  included. 

Jerrold  TV  Systems 
Sold  to  Glett  Group 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  8.  -  The 
nine  community  antenna  TV  systems 
owned  by  Jerrold  Electronics  Corps, 
have  been  purchased  by  H&B  Amer- 
ican Corp.  of  Los  Angeles.  H&B  will 
operate  the  CATV's  through  a  new 
subsidiary,  Transcontinent  Communi- 
cations Systems. 

Purchase  involved  the  payment  of 
about  $5  million  in  cash  and  other 
(Continued  on  page  5) 


Levine  Will  Produce 
New  Biblical  Film 

Joseph  E.  Levine  will  personally 
produce  a  film  adaptation  of  the  Bib- 
lical story  of  "Sodom  and  Gomorrah," 
it  was  announced  yesterday  by  Em- 
bassy Pictures. 

Levine,  who  will  make  the  picture 
in  association  with  Titanus  Films  of 
Rome,  has  already  signed  Stewart 
Granger  for  the  leading  male  role  and 
is  now  commencing  a  search  for  an 
actress  to  co-star  with  him. 

The  Biblical  drama  will  be  filmed 
in  Rome  and  on  actual  location  sites 
in  the  Middle  East,  and  will  be  the 
most  expensive  Levine  presentation  to 
date. 


Public  Inquiry  into  Toll-Television 
Advocated  by  British  Exhibitor  Branch 

By  WILLIAM  PAY 

LONDON,  Aug.  5  (By  Air  Mail)-The  Yorkshire  branch  of  the  Cinemato- 
graph Exhibitors  Association  is  the  first  to  voice  its  alarm  at  the  prospect  of 
toll-TV  in  Britain. 


.EVISION  TODAY— page  5 


At  the  branch's  monthly  meeting, 
A.  S.  Hyde  declared:  "We  want  to 
know  what  protection  we  are  going 
to  receive.  If  films  produced  for  the 
cinema  are  to  be  used  then  surely 
we  should  have  a  chance  to  get  in 
on  the  business,  or  have  some  sort 
of  rake-off  from  it,  or  alternatively, 
have  some  protection  from  the  gov- 
ernment." 

"I  don't  believe  we  can't  stop  it," 


he  continued,  and  went  on  to  ad- 
vocate a  public  inquiry  into  toll-TV. 
He  thought  the  cinema  trade  should 
consider  its  position  so  that  it  was 
ready  to  take  part  and  have  a  voice 
in  such  inquiry. 

Chairman   Jack  Prendergast  com- 
mented on  the  concern  in  America 
and  said  that  it  would  have  to  be 
faced  up  to  in  this  country.  "We  have 
(Continued  on  page  5) 


Board  Meet 

Myers  Remains 
With  Allied 
In  Legal  Post 

Also  Honorary  Director; 
Set  Up  New  Executive  Post 


Special  to  THE  DAILY 

CHICAGO,  Aug.  8.  -  Abram  F. 
Myers,  who  retired  July  1  as  chairman 
and  general  counsel  of  Allied  States 
after  31  years,  was  engaged  as  a  life- 
time legal  consultant  to  Allied  and 
was  voted  a  lifetime  honorary  mem- 
bership on  Allied's  board  of  directors 
?t  the  organization's  summer  board 
meeting  here  over  the  past  weekend. 

The  Allied  board  elected  Ben  Mar- 
cus of  Milwaukee  interim  chairman  of 
the  board  to  serve  until  the  next  an- 
nual meeting  and  established  the  eli- 
gibility requirement  that  a  board 
chairman  must  have  been  a  president 
of  national  Allied. 

Also,  the  board  established  the  new 
post  in  Allied  of  executive  director, 
and  announced  that  A.  W.  Schwal- 
( Continued  on  page  2 ) 

New  Allied  Post  Is 
News  to  Schwalberg 

A.  W.  Schwalberg,  head  of  Citation 
Films  here,  said  yesterday  no  one 
from  Allied  States  has  talked  to  him 
about  filling  the  newly  established 
post  of  executive  director  of  the  na- 
tional exhibitor  organization,  "so  there 
is  nothing  I  can  say  about  it." 

The  Allied  board  established  the 
new  post  at  its  weekend  meeting  in 
Chicago,  then  issued  a  press  release 
saying  Schwalberg  "was  mentioned 
(Continued  on  page  2) 

'Psycho'  Stays  Ist-Run 
During  Circuit  Bookings 

Alfred  Hitchcock's  "Psycho"  will 
continue  its  engagements  at  the  De- 
Mille  and  Baronet  Theatres  through 
the  end  of  August,  while  playing 
simultaneously  at  the  Brooklyn  Para- 
mount Theatre  and  at  more  than  90 
neighborhood  theatres  in  the  greater 
metropolitan  area  starting  Wednes- 
day, Aug.  17. 

The  neighborhood  theatres  will 
(Continued  on  page  5) 


Motion  Picture  Daily 


Tuesday,  August  9,  1{  ! 


PERSONAL 
MENTION 


SPYROS  P.  SKOURAS,  president  of 
20th  Century-Fox,  and  Abe 
Goodman,  advertising  director,  re- 
turned to  New  York  at  the  weekend 
from  Europe. 

• 

Hugh  Owen,  Paramount  vice-pres- 
ident, left  New  York  last  night  for 
Memphis. 

Woodrow  R.  Praught,  president 
of  United  Detroit  Theatres,  who  re- 
cently suffered  a  broken  leg  while 
vacationing  in  Holland,  Mich.,  will 
return  to  Detroit  in  a  few  days. 
• 

Joseph  A.  Tanney,  president  of 
S.O.S.  Cinema  Supply  Corp.,  and 
Oliver  E.  Cain,  special  representa- 
tive, have  left  New  York  for  Williams- 
burg, Va.,  to  attend  the  University 
Film  Producer's  Association  confer- 
ence. 

W.  G.  Carmichael,  branch  man- 
ager for  Allied  Artists  in  Charlotte, 
N.  C,  has  returned  there  from  At- 
lanta. 

Dan  Frankel,  president  of  Zenith 
International  Films,  and  Mrs.  Fran- 
kel returned  to  New  York  yesterday 
from  Biarritz. 

• 

K.  Gordon  Murray,  president  of 
K.  Gordon  Murray  Productions,  Mi- 
ami, has  returned  there  from  Mexico 
City. 

Jack  Mosely,  of  Pal  Amusement 
Co.,  Vidalia,  Ga.,  has  returned  there 
from  Atlanta. 

Movielab  Dividend  Paid 

Movielab  Film  Laboratories  has 
paid  its  first  quarterly  dividend  of  10c 
per  share  to  all  Class  A  stockholders, 
according  to  Saul  Jeffee,  president. 
The  board  of  directors  intends  to 
establish  a  policy  of  paying  quarterly 
dividends,  he  added.  Some  100,000 
Class  A  shares  were  recently  sold  to 
the  public. 


NEW  YORK  THEATRES 


, —  RADIO  CITY  MUSIC  HALL 

Rockefeller  Center  •  Ci  6-4600 

"BELLS  ARE  RINGING" 

An  FREED  PRODUCTION  starring 

JUDY  HOLLIDAY  •  DEAN  MARTIN 

from  Nl-G-M  In  CinenuScope  and  METR0C010R 
ON  THE  GREAT  STAGE  "HAWAII.  U.S.A." 


Myers  Stays 

( Continued  from  page  1 ) 
berg,  former  vice-president  and  gen- 
eral sales  manager  of  Paramount  Pic- 
tures, was  mentioned  by  Allied  board 
members  among  others  as  "a  logical 
choice  for  the  post." 

(In  New  York,  Schwalberg  said  no 
one  from  Allied  had  communicated 
with  him  up  to  yesterday. ) 

The  Allied  announcement,  made  by 
Al  Myrick,  president,  said  that  the 
new  executive  director  "shall  be  a 
man  of  high  industry  standing  and 
ability  but  who  does  not  necessarily 
have  to  be  connected  with  exhibition." 
The  statement  added  that  the  execu- 
tive director  "will  be  an  employee  and 
will  not  supersede  officers  in  policy- 
making." 

Regional  V-P's  on  Elective  Basis 

The  board  also  established  the  of- 
fices of  regional  vice-presidents  of  Al- 
lied on  an  elective  basis  instead  of  by 
presidential  appointment  and  stipu- 
lated that  Allied  units  shall  have  the 
right  to  recommend  their  choice  for 
their  respective  regions. 

The  Allied  board  "condemned  and 
protested"  what  it  termed  the  "confis- 
catory sales  policies  inaugurated  by 
Benj.  Kalmenson  and  Charles  Boas- 
berg  of  Warner  Brothers."  These  poli- 
cies, the  board  said,  "impose  a  severe 
restraint  upon  exhibitors  in  their  at- 
tempts to  negotiate  fair  and  equitable 
terms  on  Warner  product,  which 
tends  to  retard  the  early  playing  of 
Warner  product,  and,  further  (the 
board)  specifically  condemns  the  cur- 
rent Warner  practice  of  establishing 
percentage  floors  on  their  product, 
and  especially  via  their  'rubber 
stamped  clauses'  or  similar  methods." 

It  also  censured  Warners  for  selling 
its  post-'48  film  library  to  television, 
and  "for  bypassing  and  ignoring  the 
attempts  by  ACE  to  negotiate  the  pur- 
chase of  post-'48  films  for  theatrical 
exhibition." 

Pleads  for  Reconsideration 

The  board  urged  other  distributors 
to  reconsider  any  plans  which  they 
may  now  have  to  release  their  post-'48 
film  libraries  to  television,  "which 
would  drastically  affect  the  welfare 
of  exhibition  and  distribution  alike." 

The  board  also  adopted  the  resolu- 
tions pertaining  to  the  Academy 
Awards  and  on  the  release  of  post-'48 
product  on  TV  which  had  been 
adopted  by  the  recent  annual  conven- 
tion of  Allied  Theatre  Owners  of  New 
Jersey,  which  were  reported  in  Mo- 
tion Picture  Daily  of  July  29.  A 
number  of  other  trade  practice  resolu- 
tions adopted  by  the  board  also  fol- 
lowed closely  the  lines  adopted  by  the 
New  Jersey  Allied  convention. 

Myrick  issued  a  denial  of  published 
reports  that  there  had  been  informal 
discussions  concerning  a  possible 
merger  of  Allied  States  and  Theatre 
Owners  of  America,  saying  "no  such 


Japan  Honoring  Goldwyn 
With  Rising  Sun  Medal 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  8.  -  Samuel 
Goldwyn  will  receive  tomorrow  from 
the  Japanese  Government,  the  Third 
Order  of  the  Rising  Sun  Medal  for 
his  "exceptional  contributions  toward 
the  cultural  exchange  between  Japan 
and  America." 

This  marks  the  first  time  in  history 
such  an  award  has  been  given  to  any 
individual  in  the  entertainment  field, 
the  other  normally  going  to  people 
holding  ministerial  positions  in  the 
Japanese  government. 

Presentation  of  the  award  will  take 
place  at  the  Goldwyn  Studio  here. 


Wage  Bill 

( Continued  from  page  1 ) 
be  offered  to  the  bill  can  be  beaten. 
He  said  he  hopes  the  Senate  will 
pass  a  measure  expanding  the  wage- 
hour  law's  coverage  and  increasing 
the  pay  floor. 

In  a  special  message  to  Congress, 
President  Eisenhower  repeated  his  re- 
quest to  Congress  for  enactment  for  a 
number  of  measures,  urging  Congress 
to  "attend  to  them  now"  since  "those 
that  fail  of  enactment  before  ad- 
journment will  go  begging  for  months 
to  come." 

Specifically  endorsed  by  the  Presi- 
dent were  "expansion  of  coverage  of 
the  fair  labor  standards  act"  and  "a 
moderate  upward  adjustment  of  the 
minimum  wage." 


Schwalber 


(Continued  from  page  1)  j 

among  others  as  a  logical  choice" 
fill  it. 

Al  Myrick,  Allied  president,  said  j 
Chicago  that  it  was  the  "consen 
of  opinion  that  Schwalberg,  beca 
of  his   high   industry  standing, 
experience  in  industry  affairs  and 
administrative    ability,    was  idet 
qualified"  for  the  post. 

"I  don't  know  what  they  have; 
mind,"  Schwalberg  said.  'No  one 
talked  to  me  about  it." 

The  Allied  board  resolution  est 
lishing  the  new  post  said  "the  exei 
tive  director  shall  be  a  man  of  h 
industry  standing  and  ability  v 
does  not  necessarily  have  to  be  o 
nected  with  exhibition.  He  will 
an  employee  and  will  not  supers? 
officers  in  policy  making." 

Schwalberg  formerly  was  head 
domestic  distribution  for  Paramo 
Pictures. 


Joan  Crawford  Set  as 
TOA  Meet  Moderator 

Actress  Joan  Crawford  will  be  the 
moderator  at  the  luncheon  and  fashion 
show  which  will  open  the  ladies'  pro- 
gram at  the  13th  annual  convention 
of  the  Theatre  Owners  of  America  in 
Los  Angeles  on  Tuesday,  Sept.  13,  it 
was  announced  by  Albert  M.  Pickus, 
TOA  chairman. 

Miss  Crawford,  in  private  life  a 
board  member  of  the  Pepsi-Cola 
Company  and  widow  of  Alfred  N. 
Steele,  former  president  of  Pepsi-Cola 
Company,  will  preside  at  the  ladies 
show,  which  will  be  held  in  the  Crys- 
tal Room  of  Beverly  Hills  Hotel  in 
Los  Angeles  at  1  P.M.  on  Sept.  13. 
The  fashion  show  has  been  arranged 
by  Mrs.  Ida  Schreiber,  of  the  South- 
ern California  Theatre  Owners  As- 
sociation, and  Mrs.  Helen  Cyr,  of  Co- 
lumbia Pictures,  both  of  Los  Angeles, 
who  are  serving  as  coordinators. 

discussions  had  ever  been  entered  into 
by  any  member  of  the  Allied  board, 
nor  has  any  such  merger  ever  been 
contemplated  or  proposed  by  any 
member"  of  the  Allied  board. 


it 

ss 

■( 


! 


I 


Allied  Board  Urges 
Anti-Toll  TV  Fight 

Special  to  THE  DAILY 

CHICAGO,  Aug.  8.  -  A  resolufi 
urging  all  exhibitors  to  give  whc 
hearted  support  to  the  attempts 
the  American  Congress  of  Exhibit 
to  stop  the  projected  Hartford,  Cor 
toll-TV  tests  was  adopted  by 
Allied  States  board  of  directors  at 
weekend  meeting  here 

The  board  also  moved  to  proi 
what  it  termed  "the  dual  charges 
volved  in  the  dual  distribution 
Columbia  trailers"  and  recommenc 
that  National  Screen  Service  and  < 
lumbia  get  together  "to  reconi 
their  differences  so  there  will  be  o 
one  charge  to  exhibitors." 

The  board  "deplored  and  c< 
demned"  18  distribution  trade  pr 
tices,  many  of  which  were  similar) 
those  objected  to  by  Allied,  Thea 
Owners  of  New  Jersey  at  its  arm 
convention  last  month  and  wh 
were  reported  in  Motion  Picn 
Daily  on  July  29. 

It  was  proposed  and  recommenc 
that  Allied  "seek  legislative  relief 
many  of  distribution's  policies  that 
plaguing  exhibitors. 

Atlanta  Theatre  Being 
Remodeled  for  lst-Ru 

Special  to  THE  DAILY 
ATLANTA,    Aug.    8.-A  $25,( 
face-lifting  operation  is  underway 
the  Central  Theatre,  and  from  it 
500-seat  house  will  emerge  as  a  I 
run  outlet,  according  to  Bob  Mosc; 
general  manager  of  Independent  T 
atres  of  Georgia,  Inc.,  which  owns 
Central  and  Rialto.  Improvement 
the  theatre  will  include  new  seats, 
largement  of  the  lobby  and  new  c 
peting. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane  Editor;  James  D.  Ivfrs   Managing  Ed,^  Hollywood  Bare 

Advertising  Manager;  Gus  H  Fausel,  Production  Manager,  TELEVISION  TODAY  Charles  S.  Aaronson  Editorial  Director, esf  BlL  W™sh  ngton,  4,  D.  C;  London  Bureau, 
Yucca-V  ne  BuSdfng  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145 ;  Washington,  E.  H.  Kahn  996  ^C^J™^^^ S™pal  capitals  of  the  world.  Mot 
Bear  St  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor •„>°.rr^P°"°fn  R  ckefeller  Center,  New  York  20,  Circle  7-3} 
i.cture  Dafly    s  prb?ishcd  daily  except  Saturda-s.  Sundays  and  holidays,  by  Quigley.  Publish ,ng  Company    In        2/0  S«**u^^J^3£t  and   Treasurer;   Raymond  Gallagl:, 

^TttA^:  O^Qu^^  ALant  E^lnteVdTs  seJ 


uf  ay,  August  9,  1960 


Motion  Picture  Daily 


o  Exhibitors  Urged 
Work  in  Elections 

Special  to  THE  DAILY 
LUMBUS,  O.,  Aug.  8.  -  Ohio 


emen  were  urged  via  a  unani 


resolution  at  the  recent  board  of 
ors'  meeting  of  the  Independent 
re  Owners  of  Ohio  to  take  an 
s  part  in  the  election  campaign 
rfsj'all..  Use  of  trailers  furnished  by 
m!  dates  sympathetic  to  the  film  in- 
ns! ^  is  one  of  the  best  ways  of  as- 
stjT  them,  said  Ken  Prickett,  execu- 
ve  secretary. 

ijckett  said  his  office  will  supply 
ih'itors  with  names  of  candidates 
hi  are  sympathetic  to  the  industry. 

association's  campaign  will  be 
>nirned  primarily  with  candidates 
lie  Ohio  Senate,  said  Prickett. 

and  Drive  Under  Armstrong 

J  k  Armstrong,  named  a  member 
:  fe  national  ACE  committee  or- 
uied  to  fight  toll-TV,  was  au- 
,o  ,ed  to  solicit  funds  for  the  fight, 
u  Belden,  Akron,  resigned  from 
ie;TOO  board.  Belden  is  leaving 
le'ieatre  business. 

i  o  new  members  of  the  associa- 
Mjwere  welcomed  at  the  board 
etng.  They  are  Jack  Haynes,  gen- 
ainanager  of  Shor  Theatres,  Cin- 
fifti,  and  Myron  Price,  owner  of 
lelPrice  theatres  in  Newark  and 
[afsville.  James  McDonald,  general 
ajger  of  the  Theatre  Owners 
oif,  Cincinnati,  was  a  guest. 


PEOPLE 


Jack  Feder,  of  Long  Beach,  Cal., 
has  enrolled  his  Roxy  Theatre,  of  that 
community,  in  the  Theatre  Owners 
of  America,  it  has  been  announced  by 
Albert  M.  Pickus,  TOA  president. 
□ 

Carl  Brandt,  composer  and  ar- 
ranger, has  been  named  musical  com- 
poser for  UPA  Pictures,  Inc.  Among 
his  most  recent  works  was  the 
composing,  arranging  and  conduct- 
ing for  Walt  Disney's  "Perri." 
□ 

Frank  Belles,  RKO  branch  man- 
ager in  Cleveland  until  the  closing 
of  that  exchange,  when  he  joined  the 
United  Artists  sales  force,  is  now  an 
area  representative  for  the  Research 
Institute  of  America,  Inc.  Phil  Harring- 
ton, once  a  salesman  for  M-G-M,  is 
with  the  same  organization. 

□ 

J.  Poels,  head  of  the  technical- 
commercial  service  division  of  the 
Gavaert  Co.,  Antwerp,  Belgium,  has 
now  completed  30  years  of  service 
with  the  organization. 

□ 

Mrs.  Charlotte  Spence,  secretary  at 
Allied  Artists  in  Atlanta,  has  resigned 
that  position  in  order  to  give  all  her 
time  to  her  home  duties. 


You  may  come 
close  to  it  after  you 
see  "IT  STARTED 

IN  NAPLES." 
This  highly  irregular 
and  very  entertaining 
adventure  will  relax 
you  more  than  any 
movie  this  year . . .  and 
make  you  laugh  harder 
Ed  Sullivan  notes 
that  "  IT  STARTED 
IN  NAPLES'  is  winning 
preview  raves  all 
over  the  place." 


starring  CLARK  GABLE  •  SOPHIA  LOREN  •  VITTORIO  DE  SICA 
and  introducing  MARIET TO  •  A  PARAMOUNT  RELEASE 


SIX.  Reports  Deals 
By  Zugsmith,  Tonrud 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  8.  -  The 
Securities  and  Exchange  Commis- 
sion's report  on  "insider"  stock  trans- 
actions for  the  period  of  June  11 
through  July  10,  1960,  discloses  that 
Albert  Zugsmith  acquired  7,600 
shares  of  Allied  Artists  Pictures  com- 
mon stock  in  June,  bringing  his  total 
holdings  to  160,700.  Zugsmith  also 
acquired  his  entire  holdings  of  500 
shares  of  5V2  per  cent  preferred  in 
that  month.  Roger  W.  Hurlock,  a 
director,  added  100  common  shares 
to  his  holdings,  bringing  the  total  to 
19,600. 

Tonrud,  Inc.,  beneficial  owner  of 
more  than  10  per  cent  of  the  stock, 
reported  that  in  April  it  acquired 
1,000  shares  of  Associated  Motion 
Picture  Industries,  Inc.,  bringing  its 
holdings  to  73,585. 

Robin  International,  Inc.,  listed 
under  Nicolas  Reisini,  an  officer  and 
director  of  Cinerama,  Inc.,  acquired 
4,800  shares  of  Cinerama  common  in 
June.  Reisini  is  listed  as  holding 
350,000. 

Fico  Sold  3,900  Shares 

Fico  Corp.  reports  the  sale  of  3,900 
shares  of  Columbia  Pictures  common 
in  June,  retaining  117,862.  Noting 
that  the  following  persons  report  in- 
direct beneficial  ownership  through 
Fico  Corp.,  S.E.C.  lists  the  following 
names  and  holdings:  Samuel  J.  Bris- 
kin,  officer  and  director,  holds  2,154 
shares,  another  104  shares  as  com- 
munity property,  and  S.  J.  Briskin 
Pictures,  Inc.,  has  564  shares.  Rube 
Jackter,  an  officer,  lists  no  direct  hold- 
ings. Leo  Jaffe,  officer  and  director, 
is  listed  with  164  shares.  Lacy  W. 
Kastner,  an  officer,  disposed  of  586 
shares  in  June,  leaving  him  with  no 
direct  holdings.  P.  N.  Lazarus,  Jr., 
and  Charles  Schwartz,  both  officers, 
are  not  listed  as  having  direct  hold- 
ings. A.  Montague,  officer  and  direc- 
tor, is  listed  with  6,843  shares.  A. 
Schneider,  officer  and  director,  ac- 
quired 500  shares  in  June,  bringing 
his  direct  holdings  to  16,022  shares. 
M.  B.  Silberberg  and  Donald  S. 
Stralem,  both  directors,  are  listed  as 
holding  1,184  shares  and  1,931  shares, 
respectively. 

Options  Exercised  by  Layman 

Dudley  G.  Layman,  an  officer  and 
director  of  Glen  Alden  Corp.  exer- 
cised options  on  7,200  shares  of  com- 
mon in  June,  bringing  his  holdings 
to  7,300  shares. 

James  Bruce,  a  director  of  Loew's 
Theatres,    acquired    650    shares  of 
.  common  in  June,  bringing  his  hold- 
ings to  1,000. 

John  L.  Sullivan,  a  director  of 
Metro  -  Goldwyn  -  Mayer,  acquired 
2,000  shares  of  common  in  June, 
bringing  his  total  to  2,050  shares. 

William  J.  Friedman,  a  director  of 
National  Theatres  and  Television, 
Ind.,  acquired  his  total  of  1,000 
shares  of  common  in  June.  Jack  W. 
Ostrow,  a  director,  disposed  of  300 
shares,  retaining  7,503.  Corporations 


W.  W.  Films 


( Continued  from  page  1 ) 
of  Ghengis  Khan  and  Timur.  Shoot- 
ing on  this  will  begin  in  October  in 
Pakistan. 

A  second  picture  will  be  "The 
Lovemaker"  which  like  "Tiger  Em- 
peror," W.  W.  Films  also  owns  out- 
right. 

For  a  50  per  cent  interest  the  com- 
pany will  finance  "The  People  of 
the  Mist,"  to  be  made  in  Pakistan 
with  David  Hanley  of  London  as 
co-producer;  "Woman  of  a  Hundred 
Faces";  "The  24-Hour  Affair";  "The 
Fourth  Dimension";  "Nine  Miles  to 
Noon";  and  "The  Maharajah."  Henry 
Hathaway  will  direct  the  last-named. 

Columbia,  Chalet  Join 
To  Film  Remarque  Tale 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  8.  -  Sam- 
uel J.  Briskin,  Columbia's  vice-presi- 
dent in  charge  of  West  Coast  activi- 
ties, has  announced  that  Laurence 
Harvey  will  star  in  "Borrowed  Life," 
new  Erich  Maria  Remarque  novel, 
which  will  be  made  by  Columbia 
Pictures  in  conjunction  with  Chalet 
Productions,  Harvey's  recently-for- 
med independent  company. 

"Borrowed  Life"  will  be  the  first 
of  four  Harvey  films  which  Columbia 
will  release. 

David  Stillman  is  partnered  with 
Harvey  in  Chalet  Productions. 

'Mifce'  Premiere  Tonight 

DENVER,  Aug.  8.  -  The  world 
premiere  of  20th  Century-Fox's  "For 
the  Love  of  Mike"  at  the  Denver 
Theatre,  tomorrow  night  will  be  at- 
tended by  Governor  Steve  McNichols, 
Mayor  Richard  Batterton,  producer 
Frank  Ricketson,  Jr.  and  Rex  Allen, 
who  plays  a  featured  role  in  the  pic- 
ture. A  parade  featuring  civic  organ- 
izations will  be  the  main  feature  of 
the  night.  The  evening  will  be  cov- 
ered by  eight  radio  and  television 
stations  in  the  area. 


Switch  'Time'  Boohing 

H.  G.  Wells'  "The  Time  Machine" 
will  open  Aug.  17  at  the  Warner 
Theatre  here.  Previously,  MGM  re- 
lease was  announced  to  open  at  the 
DeMille  and  Baronet  Theatres,  but 
the  holdover  of  "Psycho"  caused  the 
change. 

listed  under  Ostrow's  name  are  cred- 
ited with  holding  74,025  shares. 

Randolph  C.  Wood,  an  officer  of 
Paramount  Pictures  Corp.,  disposed 
of  4,000  shares  of  common  in  June, 
retaining  111,000. 

Harry  Brandt,  director  of  Trans- 
Lux  Corp.,  acquired  100  shares  of 
common  in  May,  bringing  his  direct 
holdings  to  161,000  shares.  Brapic, 
Inc.,  a  corporation  listed  under 
Brandt's  name,  acquired  400  shares 
in  May  for  a  total  of  3,000.  Other 
firms  and  foundations  with  holdings 
of  37,480  shares  are  listed  under 
Brandt's  name,  as  is  his  wife,  with 
17,000  shares. 


Motion  Picture  Daily 


Tuesday,  August  9, 


Para.  '60  Earnings  Estimated 


( Continued 

values,  the  study  notes  that  no  appre- 
ciable earnings  have  accrued  from  its 
electronics  interest  in  the  past  five 
years  but  "their  future  potential  is 
considerable."  It  estimates  that  the 
wholly-owned  Autometric  Corp  may 
earn  $200,000  this  year  and  $500,000 
next  year.  Its  1960  sales  are  estimated 
at  $6  million,  "and  a  possible  $15 
million  in  1961." 

$10  Million  Possible  from  Autometric 

It  notes  that  Paramount's  equity  in- 
vestment in  Autometric  is  less  than 
$700,000  and  finds  the  investment 
may  be  worth  $10  million. 

The  study  assumes  the  Chromatic 
Tube  division  to  be  worth  at  least 
Paramount's  aggregate  deferred  re- 
search expenditure  of  $3.5  million, 
and  assigns  a  similar  valuation  to  In- 
ternational Telemeter  —  the  deferred 
development  expenditures  of  $5  mil- 
lion. 

It  notes  that  Paramount  should  re- 
ceive $4-$5  million  in  capital  gains 
during  each  of  the  next  eight  to  10 
years  from  the  sale  of  its  pre-1948 
film  library  to  television,  and  esti- 
mates the  worth  of  its  post- '48  films 
at  $30  million.  The  report  points  out 
that  this  inventory  value  is  a  residual 
after  average  annual  operating  in- 
come of  $4.3  million  and  is  increasing 
each  year  as  new  pictures  are  pro- 
duced. 

Enthusiastic  About  Pay-TV 

The  report  says  that  "both  the  op- 
erating earnings  and  inventory  values 
of  all  major  movie  producers  could 
witness  a  dramatic  increase  if  pay- 
TV  finds  acceptance."  Acceptance  of 
pay-TV  on  a  commercial  scale,  it  sug- 
gests, "could  double  Paramount's  op- 
erating income  and  its  inventory 
values  would  appreciate  to  substan- 


from  page  1 ) 

tially  more  than  twice  the  assumed 
worth  of  $30  million." 

Pay-TV  franchise  operations  also 
should  increase  future  earnings  of 
Famous  Players  Canadian,  Para- 
mount's interest  in  which  is  said  to  be 
worth  $20  million. 

The  report  notes  that  Paramount's 
holdings  of  DuMont  Laboratories 
stock  was  carried  at  $450,000  and  has 
been  exchanged  for  stock  in  Fairchild 
Camera  with  a  market  value  of  $7.2 
million.  A  merger  of  Telemeter  Mag- 
netics and  Ampex,  under  discussion, 
would  give  Paramount  an  Ampex  in- 
terest with  a  market  value  of  $11.1 
million. 

The  investment  value  of  the  Para- 
mount Television  Productions  business 
is  placed  at  $10  million;  music  inter- 
ests at  a  like  amount;  equity  in  the 
Paramount  Bldg.,  Times  Square,  $5 
million. 

In  summarizing,  the  report  assigns 
a  total  assumed  value  of  $133,000,000 
to  assets  carried  on  the  company's 
books  at  $22,140,000,  or  an  assumed 
valuation  of  $80  per  share.  It  views 
the  stock  as  an  opportunity  for  "cer- 
tain institutional  investors,"  otherwise 
restricted  "in  their  selection  of  invest- 
ments by  requirements  specifying  the 
time  period  of  past  dividend  pay- 
ments, limitations  on  the  relationship 
of  market  price  to  book  value,  etc.," 
to  invest  in  the  electronic  field  for  the 
first  time. 


AB-PT  Dividends  Set 

The  board  of  directors  of  American 
Broadcasting  -  Paramount  Theatres 
has  declared  third  quarter  dividends 
of  25  cents  on  the  common  stock  and 
25  cents  on  the  preferred  stock  pay- 
able Sept.  15  to  stockholders  of  rec- 
ord Aug.  19. 


REVIEW: 


Jungle  Cat  j  I 

Walt  Disney — Bueno  Vista 

Latest  in  the  popular  True  % 
Adventure  series  of  Walt  Di  jy 
"Jungle  Cat"  depicts  the  life  ^ 
habits  of  the  jaguar,  who  reig^ 
king  of  the  beasts  in  the  jungl  jof 
Brazil.  Filmed  on  location  in  Te  i 
color  in  the  native  habitat  of  its:  H 
the  picture  will  please  those  who:i 
enjoyed  the  previous  Disney  docm 
taries  of  this  type. 

The  picture  begins  with  a  ca 
and  film  sequence  in  which  the 
ious  members  of  the  "cat"  famif! 
described,  beginning  with  thei 
mestic  Persian  and  proceeding  tc 
lion,  tiger,  cougar,  etc.  Then 
jaguar  strides  onto  the  scene- 
kingly,  sleek,  beautiful  and  gra'i 
than  all  the  rest. 

James  Algar,  who  directed  fror 
own  script,  then  introduces  the  a  ] 
of  the  "jungle  cat"— the  vast  and 
largely  unexplored  Brazilian  ju; 
There  are  shots  of  such  other  ji 
denizens  as  monkeys,  lizards,  tou; 
parrots,  macaws,  water  birds,  ci 
diles,  etc.,  that  are  variously  inte 
ing  to  see. 

The  best  parts  of  this  70-mii 
film,  however,  are  those  showing 
jaguar  in   action— fighting  and 
wooing  his  mate;  the  mother  jai 
teaching   her   young   to   swim;  1 
jaguar  parents  capturing  a  wildB 
and  a  crocodile  for  food  and  a  du  to 
the   death   with   a   boa    constri  jr. 
These  have  all  been  recorded  hym 
patient  camermen— James  B.  Sii  n, 
Hugh  A.  Wilmar,  and  Lloyd  Bee  - 
with  the  clarity  and  detail  that  as 
come  to  be  expected  in  the  True-  fe 
series. 

Being  offered  to  exhibitors  to  I 
with  "Jungle  Cat"  or  on  another  i 
gram  is  a  45-minute  "f  eaturette"  > 
titled  "The  Hound  That  Thought  [e 


4 


National 
Pre-Selling 


.t<nr  HE  STORY  of  Ruth"  received 
-t  the  "Parent's  Magazine"  Family 
Award  Medal  for  July. 

Israeli  actress  Elana  Eden  and 
Peggy  Wood  are  starred  in  this  film. 
This  20th-Fox  film  is  based  on  "The 
Book  of  Ruth"  which  is  a  gentle 
oasis  in  the  commanding  chapters  of 
the  Old  Testament.  The  film  eschews 
most  of  the  thunder  of  the  usual 
Biblical  spectacles. 

Walt  Disney's  "Pollyanna"  re- 
ceives a  laudatory  review  in  the  Au- 
gust issue  of  "Redbook."  Hayley 
Mills,  the  13-year-old  daughter  of 
actor  John  Mills,  plays  "Pollyanna." 
In  the  opinion  of  "Redbook's"  re- 
viewer, "Hayley  seems  sure  to  be- 
come one  of  our  fine  actresses." 

• 

On  their  ninth  wedding  anniversary 
Tony  Curtis  tells  about  his  marriage 
with  Janet  Leigh  in  the  August  issue 
of  "Photoplay."  He  says  "a  good  wife 
is  a  dame  you  need  and  who  needs 
you  and  that  means  you  want  to  live 
together  every  day  of  your  lives." 

Tony  and  Janet  play  co-starring 
roles  in  Columbia's  "Who  Was  That 
Lady?"  now  in  national  release. 

Walter  Haas 


Brandt  Heads  State  Drive 

Harry  Brandt,  head  of  Brandt 
Theatres  and  president  of  the  Inde- 
pendent Theatre  Owners  Association 
of  N.  Y.,  has  been  named  by  New 
York  state  Democratic  leader  Michael 
Prendergast  to  head  the  state  organi- 
zation's drive  on  behalf  of  the  na- 
tional Democratic  ticket  headed  by 
Sens.  Kennedy  and  Johnson. 

MGM  Testing  Equipment 

HOLLYWOOD,  Aug.  8.-M-G-M 
this  week  begins  a  series  of  tests  of 
Cinerama  technical  equipment  which 
will  be  used  in  connection  with  "How 
the  West  Was  Won,"  first  dramatic 
story  to  be  filmed  in  the  process.  With 
an  all-star  cast,  the  picture  is  expected 
to  go  into  production  late  this  year. 


Chicago  Likes  'Naples" 

A  new  house  record  for  the  Es- 
quire Theatre,  Chicago,  has  been  set 
by  "It  Started  in  Naples,"  where  the 
Paramount  release  grossed  $18,000  in 
its  first  three  days  ending  Sunday.  A 
gross  high  of  $30,000  is  predicted  for 
the  week  ending  Thursday. 


'Unchained'  Still  Big 
In  British  Theatres 

From  THE  DAILY  Bureau 
LONDON,  Aug.  8.-Joseph  E.  Le- 
vine's  "Hercules  Unchained"  contin- 
ued to  smash  British  theatre  records 
over  the  weekend  by  recording  an 
opening  day  gross  of  7,500  pounds 
($21,000)  in  30  Associated  British 
Cinema  houses  throughout  this  city. 

Following  the  outstanding  business 
in  80  seaside-resort  theatres  the  week 
of  Britain's  annual  Bank  Holiday, 
Sunday's  7,500-pound  gross,  accord- 
ing to  ABC  officials,  represents  an  all- 
time  London  record.  ABC  reported 
that  the  figure  was  particularly  sig- 
nificant in  that  the  Warner-Pathe  re- 
lease played  only  two  performances 
in  each  of  the  30  houses. 


Abroad  for  USIA 

William  Nayfash,  staff  projection- 
ist at  Radio  City  Music  Hall,  has  left 
for  Kabul,  Afghanistan,  to  set  up  a 
theatre  for  the  United  States  Informa- 
tion Agency  exhibit  opening  there  on 
Friday.  Nayfash  performed  a  similar 
chore  for  the  agency  last  year  in  Mos- 
cow. 


Scott  Heads  MGM-TV 
Industrial  Sales 

Malcolm  Scott  has  joined  MGM- 
TV  as  director  of  industrial  film  sales, 
it  was  announced  by  Tom  Curtis, 
who  heads  the  MGM  commercial  and 
industrial  film  department. 

Headquartering  in  New  York, 
Scott  will  work  with  advertisers  and 
their  agencies  in  the  development  of 
industrial  film  projects  to  be  pro- 
duced by  MGM's  Commercial  and 
Industrial  Film  Division.  Prior  to  his 
appointment,  Scott  was  U.S.  sales 
manager  for  Intercontinental  Televi- 
sion, S.A.,  a  European  mobile  video- 
tape production  firm.  Previously  he 
had  been  sales  manager  for  Film, 
Inc.  and  N.Y.  sales  representative  for 
Wilding  Pictures. 

Theatre  Gets  SBA  Loan 

WASHINGTON,  Aug.  8.-Only  one 
theatre  participated  in  the  539  loan 
applications  approved  by  the  Small 
Business  Administration  during  June. 
Miguel  A.  de  Jesus,  Ciales,  Puerto 
Rico,  a  motion  picture  theatre  opera- 
tor with  two  employees,  received  a 
direct  loan  of  $8,000. 


Was  a  Raccoon."  This  is  also  a  "ll 
film  as  opposed  to  a  cartoon  and  is 
as  its  hero  a  most  engaging  hound  p 
who,  having  been  lost  shortly  ia 
birth,  is  taken  up  by  a  mother  racci 
and  thus  is  unable  to  hunt  racciis 
when  he  matures  and  returns  to  cm 
ization.  More  "fairy-tale"  in  execuB 
than  "True-Life,"  this  little  film  sh<f$ 
please  the  kiddies  immensely.  It  S 
produced  by  Winston  Hibler  and  i- 
rected  by  Tom  McGowan  frona 
screenplay  by  Albert  Aley.  Narrajl 
is  by  Rex  Allen  in  a  "folksy"  stylej 
Release,  in  October. 

Richard  Gert'R 

Team  Hudson,  DougJ^ 
In  'Montezuma'  for  ■ ?■ 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  8.  -  E!| 
Hudson  will  join  Kirk  Douglas  urpt 
direction  of  John  Huston  in  "Moil 
zuma,"  to  be  filmed  by  Bryna  Procp 
tions  for  release  by  Universal. 

This  marks  the  second  teaming' 
the  two  box-office  personalities,  |w 
lowing  their  just-completed  "The  lly 
of  the  Gun,"  also  a  Bryna  ventre 
produced,  as  will  be  "Montezuma,'  >y 
Eugene  Frenke  and  Edward  Lewij 


uday,  August  9,  1960 


Motion  Picture  Daily 


Jelev'iswn  Jo  day 


5 


f  v  Anti-Trust  Law 
(  by  Belgian  Gov't 

SpeciaJ  to  THff  DAILY 

MUSSELS,  Aug.  6  (By  Air  Mail). 
/tiew  anti-trust  law  has  been  en- 
:t  by  the  Belgian  Government  to 
e1  its  responsibilities  under  the 
ok  Treaty  which  creates  the  Euro- 
»i  Economic  Community.  The  law 

fnsidered  milder  than  the  French 
u' German  anti-trust  laws, 
lie  law's  first  chapter,  which  deals 
il  abuse  of  "economic  power,"  de- 
J  that  term  as  "the  power  held  by 
J  son  or  company  acting  independ- 
it.  or  in  concert  to  establish,  by 
n'nercial,  industrial,  agricultural, 
liancial  activities,  a  preponderant 
lence  on  the  supply  of  goods  or 
■rices,  or  on  the  price  and  quality 
:  fiods  or  services." 
lovision  is  made  for  a  determina- 
|as  to  when  an  abuse  exists.  An 
|e  is  said  to  exist  when  one  or 
jr  persons,  having  economic  pow- 
■,'rork  against  the  general  interest 
Ijractices  which  warp  or  restrain 
jlial  competition,  hamper  the  eco- 
a'c  liberty  of  producers,  distribu- 
I  or  consumers,  or  the  develop- 
I:  of  production  or  exchange  . 
■  hen  there  is  reason  to  believe 
&  abuses  exist,  a  commissioner 
jointed  by  the  Crown  to  the  Coun- 
|f  Economic  Disputes)  may  insti- 
I  an  investigation  upon  the  corn- 
lit  of  persons,  companies  or  or- 
I'jations  representing  groups  hav- 
iea  common  interest,  which  suffer 
$  alleged  abuses  of  economic 
■sr.  The  law  also  sets  procedures 
She  investigation,  publicity  in  con- 
efion  with  each  case,  and  measures 
jjrding  second  offenders. 

ims'  Grosses  Climb 

ilons  and  Lovers"  grossed  $3,960 
g:he  Beekman  Theatre  here  on 
arday,  the  largest  single  day's  gross 
lie  history  of  the  house.  In  addi- 
I  the  total  for  the  six  days  ending 
jjlay  was  $17,300,  also  a  record 
5  he  East  side  theatre.  At  the  Vic- 
I,  the  six-day  total  was  $21,401, 
Bter  than  virtually  every  full  week 
Bhe  theatre  in  the  past  year. 


H0MPJ  Aids  Drive 

JEW  ORLEANS,  Aug.  8.  -  Mem- 
I  of  the  local  chapter,  Women  of 
I  Motion  Picture  Industry,  are  par- 
i^ating  in  the  educational  campaign 
■the  Tuberculosis  Association  of 
|ater  New  Orleans.  The  WOMPI 
rubers  are  booking  and  delivering 
i>[  association's  film  shorts  to  local 
Ijtres.  The  films  urge  the  viewers  to 
I:  a  tuberculin  test." 

firry  Cotton  Dead 

Ifarry  Cotton,  62,  associated  for 
fyy  years  with  Alexander  Film  Co. 
»<;,  died  at  Long  Beach  General 
Bpital  only  a  week  following  his 
ruement  from  the  company,  of 
Kjch  he  was  Eastern  regional  sales 
ijiager.  He  is  survived  by  his  wife, 
»|m  and  a  daughter.  Interment  took 
Pi-Ve  in  Riverside  Cemetery,  Lodi, 

H 


'Psycho'  Dates 

(Continued  from  page  1) 
coordinate  performance  times  so  that 
"Psycho"  may  be  seen  in  any  of  the 
five  boroughs,  Long  Island,  West- 
chester and  nearby  New  Jersey  at 
exactly  the  same  hours.  As  in  the 
case  of  the  DeMille  and  Baronet, 
all  local  theatres  will  adopt  a  single- 
feature  policy  during  their  engage- 
ments of  "Psycho"  in  addition  to  no 
admissions  once  the  picture  has  be- 
gun. 


Soft  Drink  Firms 

( Continued  from  page  1 ) 
indictment  were:  Carbonated  Bever- 
age Manufacturers  Association  of 
Washington,  D.  C,  Inc.;  Washington 
Coca-Cola  Bottling,  Inc.;  Pepsi-Cola 
Bottling  of  Washington,  D.  C.,  Inc.; 
Pepsi  -  Cola  Metropolitan  Bottling, 
Inc.;  Canada  Dry;  R.  C.-Nehi  Bot- 
tling, Washington;  Seven-Up,  Wash- 
ington, Inc.,  and  Rock  Creek  Ginger 
Ale  Co.,  Inc. 

Trumbo  to  Get  Credit 
For  'Spartacus'  Script 

Universal  -  International  will  give 
screen  credit  to  Dalton  Trumbo  as 
the  author  of  the  script  of  "Sparta- 
cus,"  and  will  also  credit  him  in  ad- 
vertising planned  for  the  picture,  ac- 
cording to  a  story  in  the  New  York 
Times  from  Hollywood  yesterday. 
Trumbo  is  one  of  the  "Hollywood  10" 
writers  who  refused  to  cooperate  with 
the  House  Committee  on  Un-Ameri- 
can Activities  in  its  investigations  of 
Communism  in  Hollywood.  He  was 
cited  for  contempt  of  Congress  in 
1947  and  sentenced  to  a  one-year  jail 
term. 

The  Times  noted  that  Trumbo  is 
also  the  author  of  the  script  of  Otto 
Preminger's  "Exodus,"  and  that  he  is 
to  get  screen  credit  for  the  United 
Artists  release.  The  American  Legion 
has  attacked  the  employment  of 
Trumbo  in  both  instances. 


Drive-In  to  Open  Soon 

ALBANY,  N.  Y.,  Aug.  8.-A  target 
date  for  opening  of  the  Northway 
Drive-in,  near  Rouses  Point  on  the 
American  side  of  the  Canadian  border, 
has  been  set— Aug.  15  to  Sept.  1,  ac- 
cording to  James  L.  Morgan,  a  Rouses 
point  electrical  and  construction 
dealer,  who  is  president  of  Northway 
Drive-in,  Inc. 

William  Kennedy,  who  operates  the 
Lyric  Theatre,  is  associated  with  Mor- 
gan as  partner  in  the  new  drive-in. 
Three  other  men,  Larry  Paquette, 
John  Coleman  and  Robert  Casey, 
have  money  invested. 

Club  Screening  Today 

DETROIT,  Aug.  8.  -  The  Detroit 
Press  Club  tomorrow  will  hold  a  buf- 
fet and  screening.  Following  the  sup- 
per at  the  club  the  guests  will  repair 
to  the  screening  room  at  the  Film 
Exchange  Building,  where  they  will 
witness  a  showing  of  United  Artists' 
"Elmer  Gantry." 


Wider  Radio-TV  Use  for 
Upstate  Rogers  Drive 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  Aug.  8.-Hoping 
for  a  broader  base  of  public  under- 
standing and  wider  financial  support 
for  the  Will  Rogers  Memorial  Hospi- 
tal, at  Saranac  Lake,  the  co-chairmen 
in  this  area  have  made  plans  for  wider 
cooperation  by  television  and  radio 
stations  in  this  year's  Fund  drive. 

Herbert  Schwartz,  distributor  chair- 
man, and  Elias  Schlenger,  exhibitor 
chairman,  approved  a  promotion  un- 
der which  theatres  of  the  area  will 
give  two  passes  for  each  dollar  con- 
tributed to  the  Fund— this  being  for- 
warded to  a  post-office  box  announced 
on  the  air. 

David  Rosen  TV  Director 

David  Rosen,  of  Stanley  Warner- 
owned  WAST,  has  been  named  tele- 
vision director,  while  Marty  Ross,  of 
Schine-operated  WPTR,  has  been  ap- 
pointed radio  director.  A  second 
meeting,  for  broadcasting  people  only, 
will  be  held  within  the  next  week. 

Spot  and  tag  announcements  will 
be  aired,  but  there  will  be  no  direct 
references  to  theatre  collections,  the 
week  of  Aug.  24. 

Schwartz  and  Schlenger  expect  to 
surpass  last  year's  total  in  the  ex- 
change district— from  theatres  take-up 
and  from  the  Christmas  Salute  —  of 
$11,600. 

'Facts,'  Clothing  Tie-Up 

A  nation-wide  promotion  has  been 
set  for  United  Artists'  "The  Facts  of 
Life"  and  Botany  500  Clothing,  timed 
to  the  release  of  the  picture  late  this 
year.  The  film,  a  Parkwood  Enter- 
prises Production,  starring  Bob  Hope 
and  Lucille  Ball,  is  currently  before 
the  cameras  in  Hollywood.  The  pro- 
motion kicks  off  with  a  full-page  ad  in 
the  January  issue  of  Esquire. 

Gold  Moves  Here 

Bill  Gold  Advertising,  Inc.,  has  es- 
tablished headquarters  at  580  Fifth 
Avenue  here.  The  organization,  which 
serves  as  advertising  art  agency  for 
Warner  Brothers  Pictures  and  other 
accounts,  last  week  moved  its  opera- 
tions to  New  York  from  Los  Angeles. 
The  agency  has  been  operating  in  Los 
Angeles  since  February,  1959,  and 
formerly  was  located  in  New  York. 

Atlantis  Package  Set 

Scheduled  for  early  fall  release  as  a 
package  by  Atlantis  Films,  Inc.,  are 
"Prisoners  of  the  Congo"  in  East- 
man Color,  starring  George  Marchal 
and  Francoise  Rasquin;  and  "The 
Amazing  Mr.  Callaghan,"  based  on  a 
novel  by  Peter  Cheyney,  starring  Tony 
Wright  and  Lysiane  Rey. 

New  Com  m  unity  Address 

CLEVELAND,  Aug.  8.  -  Commu- 
nity Circuit  Theatres  has  moved  from 
its  long-time  location  in  the  Great 
Lakes  Life  Building  here  to  the 
Fidelity  Building,  1940  East  6th 
Street.  The  circuit  operates  14  thea- 
tres in  this  area. 


Jerrold  Sale 

( Continued  from  page  1 ) 

considerations.  H&B  plans  further  ex- 
pansion in  television  and  community 
antenna  systems. 

The  new  president  of  Both  H&B 
and  Transcontinent  is  Charles  L. 
Glett,  a  former  executive  vice-pres- 
ident and  director  of  RKO  Teleradio 
Pictures,  Inc.,  and  vice-president  and 
general  manager  in  charge  of  pro- 
duction and  studio  operations  for 
David  O.  Selznick.  He  also  was  pres- 
ident of  National  Television  Invest- 
ments, Inc.,  a  National  Theatres  & 
Television  subsidiary. 

Glett  was  also  vice-president  of 
the  CBS  Television  division,  in 
charge  of  operations  for  all  live  broad- 
casting and  film  production  originat- 
ing on  the  West  Coast,  and  he  has 
been  vice-president  in  charge  of  TV 
for  the  Don  Lee  Broadcasting  Sys- 
tem, Los  Angeles. 

The  antenna  systems  which  have 
been  acquired  serve  Ukiah,  Calif.; 
Ventnor,  N.  J.;  Flagstaff,  Ariz.; 
Pocatello,  Idaho;  Dubuque,  Iowa; 
Florence,  Ala.;  and  Richland,  Walla 
Walla  and  Wenatchee,  Wash. 


British  Toll-TV 

( Continued  from  page  1 ) 
always  said  we  don't  want  any  gov- 
ernment interference  in  our  business," 
he  continued,  "but  I  am  beginning  to 
realise  that  the  government  nowadays 
is  so  much  concerned  with  the  cine- 
ma, radio  and  TV,  etc.,  that  anyone 
not  in  with  the  government  in  some 
way  is  out  on  a  beam." 

The  branch  then  passed  the  fol- 
lowing resolution:  "Whilst  it  is  rec- 
ognised that  exhibitors  have  a  self- 
interest  in  opposing  the  introduction 
of  toll-TV  in  this  country,  the  York- 
shire branch  of  the  CEA  is  of  the 
firm  opinion  that  the  granting  of  such 
licenses  is  against  the  public  interest 
and  that  it  could  seriously  affect  a 
wide  variety  of  national  interests  in- 
cluding public  transport,  sport,  cul- 
tural activities,  all  forms  of  enter- 
tainment, and  many  important  na- 
tional amenities." 

"The  branch  accordingly  (a)  ask 
what  information  the  officers  of  the 
CEA  have  on  this  subject,  and  (b) 
requests  that  representations  be  made 
to  the  government  urging  that  the 
whole  position  be  examined  most 
carefully  before  any  licenses  for  toll- 
TV  are  granted." 

General  Policy  Unlikely 

There  is  little  likelihood,  however, 
of  the  CEA  adopting  a  general  policy 
of  opposition  to  toll-TV.  A  sharp 
divergence  of  opinion  within  the  As- 
sociation's membership  is  inevitable. 

The  Rank  Organisation  and  Tele- 
meter have  already  announced  ten- 
tative plans  for  pay  television  net- 
works in  Britain.  Also,  a  government 
committee  has  been  set-up  to  con- 
duct an  inquiry  into  the  future  of 
sound  and  television  broadcasting 
here.  This  inquiry  will  explore  the 
question  of  whether  or  not  Britain 
should  have  pay-TV. 


NINE 
TEN 
ELEVEN 
TWELVE 
ONE 
TWO 
THRE 
FOUR 
FIVE 
SIX 
SEVEN 

EIGHT  m 
NINE 

EVERY  HOUR  ON  THE  HOUR 
NONSTOP  TO  CHICAGO 

AMERICAN  AIRLINES 


FROM 
9AM-9PM 


Other  nonstops,  too.  Leave  when  you  are  ready, 
arrive  when  you  like  with  American  Airlines,  first 
  choice  of  experienced  travelers.  See.  your  Travel 

Jmericmleadingmune  '  X^"^^^-AS^^ 


»I  88,  NO.  28 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  AUGUST  10,  1960 


TEN  CENTS 


_ 

ije  Bans 


jealrcs  Take 


Highest  Attendance  in  4  Years 
Reported  for  Last  Week  of  July 


^iti-Pcl  V    T  V  Motion  picture  theatres  in  the  U.  S.  hit  the  till  for  their  best  figure  in 

four  years  during  the  last  week  of  July.  A  total  attendance  of  82,831,000 
is  reported  by  Sindlinger  &  Company,  market  analysts,  in  its  weekly 
Motion  Picture  Activity,  which  says  this  figure  is  seven-tenths  per  cent 
above  the  comparable  week  of  1959,  and  the  highest  recorded  since  the 
company  posted  83,998,000  for  August  4,  1956. 

Pointing  out  that  the  week  ending  July  30th  was  the  first  time  in  13 
weeks  that  weekly  attendance  exceeded  a  corresponding  week  of  1959, 
the  Sindlinger  report  attributes  the  upturn  to  increased  attendance  at 
drive-in  theatres.  While  attendance  at  conventional  theatres  is  said  to 
have  dropped  13.5  per  cent  during  the  last  week  of  July,  drive-in  admis- 
sions went  up  8.9  per  cent. 


]ise  to  Public 

I  ,  30  Million  Signers 
o  Petition  to  Congress 


Twelve  Films  Slated 

Pathe  Outlines 
Distributing, 
Producing  Plan 

Calls  Its  Booking  System 
'Three-Way  Partnership" 


Eribition's  campaign  to  legisla- 
te! outlaw  pay-TV  moved  into  high 
ajwith  the  announcement  yester- 
vjy  Philip  F.  Harling,  chairman  of 
e pint  Committee  Against  Pay-TV, 
Ration-wide  drive  for  30,000,000 
rrjures  from  the  public  on  peti- 
aj  calling  upon  Congress  to  enact 
Uhgainst  pay-TV. 

rjrling  said  that  by  about  Sept.  1 
itjnal  Screen  Service  will  complete 
stmtion  to  every  theatre  in  Amer- 
ibf  kits  containing  petitions  to 
i  lit  to  all  congressmen  asking  pas- 
giof  H.J.R.  130  and  H.R.  6245  of 
e;6th  Congress,  or  any  other  legis- 
di  which  would  ban  pay-TV  by 
( Continued  on  page  5 ) 

tAChmgesAFMMade 
W  on  Post-1 48s  to  TV 

»  >  From  THE  DAILY  Bureau 

DLLYWOOD,  Aug.  9.-The  Mu- 
c  is  Guild  of  America  charged  to- 
aj  that  a  "deal"  has  been  made  be- 
vin  the  American  Federation  of 
hjcians  and  TV  film  distributors 
nJthe  networks  to  allow  the  sale  of 
o!48  films  to  television  in  exchange 
payments  to  the  AFM  trust  funds, 
ill  June  23,  1960,  according  to  the 
(Continued  on  page  9) 


Joint  Foreign,  Domestic 
Publicity  Seen  on  Rise 

Every  major  American  film  com- 
pany will  be  forced  to  integrate  its 
foreign  with  its 
domestic  pub- 
licity and  ex- 
ploitation or- 
ganization 
means  to 
alive  in 
tough, 
c  o  m  p  e  titive 
markets  abroad. 
Columbia  Pic- 
tures thinks  it 
has  been  the 
first  to  see  the 


if  it 
stay 
the 
new 


Jonas  Rosenfield  light. 

These 

nouncements      were  made 
(Continued  on  page  6) 


pro- 
here 


Second  Hotel  for 
Loew  s  Theatres 


Loew's  Theatres  yesterday  an- 
nounced plans  for  construction  of  a 
second  mammoth  hotel  in  midtown 
Manhattan  as  part  of  its  continuing 
diversification  program. 

The  newest  project  will  be  the 
2,000-room,  $50  millions  Hotel  Amer- 
icana West  on  the  east  side  of  Sev- 
enth Avenue  from  52nd  to  53d 
Streets,  the  site  for  which  was  ac- 
quired from  Webb  &  Knapp  for  $5 
millions  recently. 

Now  under  construction  is  the 
Hotel  Americana  East  on  the  site  of 
the  old  Loew's  Lexington  Theatre  at 
Lexington  Ave.  and  51st  St. 

The  Americana  West  will  be  the 
(Continued  on  page  9) 


cca  6-Mo.  Earnings 


EDITORIAL  


Bghest  in  its  History    ^  Good  Precedent 


msolidated  net  earnings  of  Decca 
irds,  Inc.,  including  results  of  op- 
ons  of  its  subsidiary,  Universal 
ires,  for  the  six  months  ended 
■  30,  amounted  to  $2,946,224,  the 
est  first  six  months  in  company 

)ry-  I 

i  the  corresponding  period  for 
),  Decca  reported  earnings  of 
3,202. 


_  By  Sherwin  Kane 


T  EVISION  TODAY— page  9 


«7ESTERDAY's  news  story  that  Alfred  Hitchcock's  "Psycho"  will  con- 
V  tinue  playing  its  pre-release  engagements  at  Walter  Reade's  DeMille 
1  Theatre  on  Broadwav  and  the  Baronet  on  the  East  Side  after  it  opens 
in  more  than  90  Loew's  and  other  neighborhood  theatres,  and  in  the 
Brooklyn  Paramount,  is  a  development  of  unusual  trade  significance. 

The  simultaneous  neighborhood  and  downtown  first  runs  are  not  the 
only  precedents  involved,  although  they  very  likely  are  the  most  signi- 
ficant phase  of  the  engagements.  Other  aspects  are  that  the  theatres 

( Continued  on  page  2 ) 


By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Aug.  9.  -  A  new 
motion  picture  producing  and  dis- 
tributing company  which  for  the  first 
time  will  permit  theatre  owners  to 
share  with  producers  and  the  distri- 
buting company  in  ownership  profits 
of  films  was  announced  today  by 
America  Corporation  and  its  subsid- 
iary, Pathe  Laboratories. 

Two  subsidiary  companies  have 
been  set  up  by  America  Corp.  to 
finance  and  distribute  an  initial  pro- 
gram of  12  pictures  of  unlimited 
budget,  it  was  revealed  by  James  S. 
Burkett,  Pathe  sales  manager.  The 
distributing  arm  is  Alpha  Distributing 
Corporation,  with  headquarters  in 
Hollywood  and  New  York.  Producers 
(Continued,  on  page  4) 


levine  Sets  Another 
$l,000f000  Ad  Budget 

By  SAUL  OSTROVE 

Joseph  E.  Levine,  describing  $1,- 
000,000  exploitation  budgets  as 
"monotonous,"  yesterday  announced 
another  $1,000,- 
000  advertising 
and  promotion 
campaign  t  o 
pre  -  sell  Em- 
bassy Pictures' 
fort  h  coming 
"Where  the 
Hot  Wind 
Blows,"  for 
release  b  y 

M-G-M. 

Levine  was 
j  o  kin  g,  of 
course,  in  de- 
precating the 
sum.  What  he  really  meant  was,  Em- 
bassy finds  that  despite  early  prom- 
ises to  itself  to  keep  its  ad  budget 
below  $1,000,000,  it  learns  eventually 
that  a  seven-figure  sum  is  required  to 
promote  the  kind  of  sell  it  takes  to 
(Continued  on  page  7) 


Joseph  Levine 


Motion  Picture  Daily 


Wednesday,  August  10)  ■ 


EDITORIAL. 


(CONTINUED  FROM  PAGE  I) 

playing  "Psycho"  will  dispense  with  a  second  feature  during  the  engage- 
ment, will  give  the  picture  extended  playing  time,  will  observe  the 
policy  of  admitting  no  one  after  the  start  of  the  picture,  and  will  syn- 
chronize performance  times  so  that  patrons  can  see  the  picture  at  the 
same  hour  in  every  part  of  the  metropolitan  area. 

The  simultaneous  availability  of  important  pictures  to  neighborhoods, 
suburbs  and  downtown  is  the  booking  departure  that  will  be  of  greatest 
interest  to  many  exhibitors,  particularly  those  who,  like  Sam  Pinanski  of 
Boston,  for  long  have  advocated  "going  to  the  people  instead  of  making 
the  people  come  to  us." 

It  is  a  policy  that  serves  the  largest  public  and  that  is  in  keeping  with 
modern  merchandising  methods  as  exemplified  by  the  suburban  branches 
of  the  better  downtown  department  stores  and  neighborhood  supermar- 
kets. 


The  success  of  the  drive-in  theatre  with  its  advantages  in  solving  the 
parking,  baby-sitting,  dress  and  transportation  problems  is  convincing 
evidence  that  the  public  will  respond  when  offered  convenience  and 
accommodation.  Making  a  motion  picture  available  to  them  when  they 
want  to  see  it  is  doing  just  that. 

There  is  no  good  reason  any  longer  why  the  public  should  have  to 
hunt  for  a  popular  Dicture  after  it  has  had  its  first  run.  Nor  is  there  any 
good  reason  why  a  picture  should  have  to  play  to  an  audience  of  3,000 
when  it  could  as  well  be  playing  to  20,000  on  the  same  night. 

There  should  be  many  more  bookings  of  this  kind.  They  are  sure  to 
benefit  both  exhibitor  and  distributor. 


'Sons'  Grosses  Growing 
Daily  at  Two  Theatres 

"Sons  and  Lovers,"  Jerry  ^ 
production  for  20th  Century-Fo 
completed  a  record-breaking  wi 
both    the    Victoria    and  Bet 
Theatres  here.  The  Victoria  tc 
$25,500  for  the  first  seven  t 
the  run.  The  standout  feature 
business  at  both  theatres  is  thai 
day's  grosses  are  higher  than 
of  the  day  before. 

The  Beekman  reported  that 
taken  in  $19,000  for  the  week, 
high  in  the  house's  history.  Ai/ 
new  record  was  established  lass 
urday  when  the  theatre  took  ii 
960,  the  largest  single  day's  gr< 
its  histoiy. 


Baronat  to  Europe  c 
'Spartacus'  Promoti(i 

Fortunat  Baronat,  director  oi 
eign  publicity  for  Universal  Int: 
tional  Films,  Inc.,  has  left  her 
Europe,  to  advance  the  advert 
publicity  and  exploitation  plan 
"Spartacus."  His  visit  is  one  of  a 
tinuing  series  by  U-I  executive 
augurated  last  March  by  U-I  fo 


2 


PERSONAL 

I  OS  K  PI  I  LEVINE,  president  of 
«-»  Embassy  Pictures,  and  Mrs.  Le- 
vine  will  leave  New  York  today 
aboard  the  "Queen  Elizabeth"  for 
Europe. 

• 

Charles  A.  Smakwitz,  Stanley 
Warner  zone  manager,  has  returned  to 
Iris  Newark  headquarters  from  Utica 
and  Albany,  N.  Y. 

• 

W.  A.  McClure,  Universal  man- 
ager for  Florida,  has  left  Jacksonville 
for  a  business  trip  through  the  state. 
• 

Albert  C.  Gannaway,  producer, 
has  arrived  in  New  York  from  Holly- 
wood. 

• 

Richard  Quine,  director,  has  ar- 
rived in  Munich  from  Hollywood  to 
complete  the  dubbing  on  Ray  Stark's 
"The  World  of  Suzie  Wong." 
• 

Dick  Johnson,  of  Allied  Artists,  At- 
lanta, has  left  there  with  Mrs.  John- 
son for  a  vacation  in  Florida. 

1st  Cinerama  Theatre 
In  New  Jersey  Set 

The  Clairidge  Theatre  in  Mont- 
clair,  New  Jersey,  will  be  converted 
to  Cinerama  as  the  exclusive  show- 
case for  that  process  in  the  state,  it 
was  jointly  announced  yesterday  by 
B.  G.  Kranze,  vice-president  of 
Cinerama,  Inc.,  and  Robert  Sherman, 
president  of  the  Clairidge  Theatre  Co. 

The  Clairidge  will  open  with  the 
first  Cinerama  production,  "This  Is 
Cinerama,"  on  Aug.  25  with  a  gala 
premiere  sponsored  by  the  Rotary 
Club  of  Montclair  for  the  benefit  of 
The  Boy  Scouts.  Sherman,  a  former 
head  film  buyer  for  RKO  Theatres  in 
New  York  and  a  former  executive  of 
Walter  Reade  Inc.,  has  recently 
formed  an  exhibition  company. 

Vv  gems  of 
yV  showmanship!... 


SPECIAL 
TRAILERS 


by  national  N^J 
screen  service 


Martin,  Norris,  Knight 
To  Address  IENE  Meet 

Special  to  THE  DAILY 
BOSTON,  Aug.  9.-Three  speakers 
have  been  set  for  the  annual  conven- 
tion of  the  Independent  Exhibitors 
and  Drive-In  Theatres  Ass'n.  of  New 
England  on  Sept.  15  at  the  Chatham 
Bars  Inn  in  Chatham,  Mass.  They  in- 
clude Henry  Martin,  vice-president 
and  general  sales  manager  of  Univer- 
sal; C.  Glenn  Norris,  general  sales 
manager  of  20th  Century-Fox,  and 
Norman  Knight,  president  of  the  Yan- 
kee Network.  Others  are  to  be  an- 
nounced. 

With  Edward  W.  Lider  as  general 
chairman  of  the  three-day  convention 
starting  Sept.  13,  the  co-chairmen  are 
Richard  A.  Smith  and  W.  Leslie 
Bendslev. 

Book  'Sons  and  Lovers' 
Ten  Months  in  L.A. 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  9.  -  Jerry 
Wald's  "Sons  and  Lovers"  has  been 
set  for  a  10-month  engagement  at 
Los  Angeles'  Fine  Arts  Theatre.  The 
film  will  open  on  Aug.  31  and  will 
run  a  minimum  of  10  months,  the 
longest  pre-opening  deal  ever  set  by 
the  theatre. 

Producer  Wald  predicted  here  to- 
day that  "Sons,"  already  breaking 
records  in  its  London  engagements, 
would  recoup  its  entire  negative  cost 
in  the  British  Isles  alone. 


13  Department  Stores 
To  Promote  'Naples' 

An  advertising  and  promotional 
camapign  linking  Shavelson-Rose's 
"It  Started  in  Naples,"  and  13  leading 
department  stores  throughout  the  na- 
tion was  announced  jointly  yesterday 
by  Martin  Davis,  Paramount  Pictures 
national  advertising,  publicity  and  ex- 
ploitation manager,  and  Herbert  Wit- 
kin,  vice-president  of  Allied  Stores. 

Keyed  to  August  openings  of  the 
picture,  the  department  stores  will 
launch  their  annual  showings  of  Ital- 
ian sportswear  with  an  "It  Started  in 
Naples"  theme.  Two  half-page  news- 
paper ads,  in-store  and  window  dis- 
plays and  extensive  customer  mailings 
will  give  full  credit  to  the  Paramount 
release  and  list  local  play  dates.  De- 
partment stores  participating  in  the 
cooperative  promotion  are:  Jordan 
Marsh  Company,  Boston;  Rollman  & 
Sons,  Cincinnati;  Sterling-Lindner, 
Cleveland;  Titche  -  Goettinger  Co., 
Dallas;  Joske's,  Houston;  Peck's, 
Kansas  City,  Mo.;  Jordan  Marsh  Co., 
Miami;  L.  S.  Donaldson's,  Minneapo- 
lis; Cain  Sloan's,  Nashville;  Joske's 
San  Antonio;  Bon  Marche,  Seattle; 
Golden  Rule,  St.  Paul;  Bon  Marche, 
Tacoma. 


Metro-Goldwyn-Mayer's  "All  the 
Fine  Young  Cannibals"  will  be  the 
next  attraction  at  the  Criterion  Thea- 
tre here,  following  the  run  of 
"Strangers  When  We  Meet." 


general  manager  Americo  Abot 
guide  the  sales  and  publicity  po 
for  "Spartacus"  and  to  lay  the  gr 
work  for  the  launching  of  the 
in  all  overseas  territories. 

In  Europe,  Baronat  will  confer 
John  Nelson-Sullivan,  European 
ordinator  for  "Spartacus"  pub 
and  advertising,  and  local  pub 
heads  in  Great  Britain,  Belgium, 
many,  Austria,  Italy,  Spain 
France,  regarding  their  activities 
plans  for  the  various  premieres  sc 
uled  for  December. 

See  'Eternity'  One  oi 
Top  Grossers  of  '60 

Early  opening  engagements  or 
lied  Artists'  "Hell  to  Eternity" 
cate  that  it  will  be  one  of  the  | 
biggest  grossers,  Morey  Golds 
vice-president  and  general  sales  i 
ager  of  Allied  Artists,  said  yeste; 
He  said  it  would  also  be  the  bij 
grosser  in  AA  history. 

With  openings  mostly  in  the  Sc 
ern  areas,  the  Atlantic  Pictures 
duction  has  brought  in  the  year's 
ond  biggest  opening  day  gross  at 
Saenger  Theatre  in  New  Orleans 
$3,850,  despite  a  day  long  rain  st 
the  first  four  day's  total  was  $16, 
Other  openings  include  $8,016 
week  at  the  Strand,  Shreveport, 
$2,882   first   week    at   the  Ten 
Meridian,  Miss.;  $3,183  first  wee 
the  Paramount,  Texarkana;  $6,58 
three  days  at  the  Bradley,  Co 
bus,  Ga.;  $5,599  first  week  at 
Saenger,  Biloxi. 


'Cannibals'  to  Criterion 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fe 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bur 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bureau 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Mc 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallag 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  sec 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1-879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies, 


SAMUEL  BRONSTON 

in  association  jjoxtrt 

PHILIP  YOKDAN 


announces 


CHARLTON  HESTON 


CCS 


directed  oxj 

ANTHONY  MANN 


H 


Technicolor  -  Super  Techrtiramci  TO 


A  SAMUEL  BRONSTON  PRODUCTION 

To  start  fittniiio  September 


4 


Motion  Picture  Daily 


Wednesday,  August  10,  k 


Pathe  Tells  Production  Plan 


(Continued 

and  Distributors  Finance  Company, 
Inc.,  which  will  handle  financing,  is 
now  being  formed. 

Key  personnel  heading  America 
Corporation,  parent  company  of 
Pathe,  Alpha,  and  Producers  and  Dis- 
tributors Finance  Company,  will  be 
active  in  the  new  organization.  These 
executives  include  Gordon  K.  Green- 
field, president,  and  William  Zecken- 
dorf,  member  of  the  board.  James  S. 
Burkett  has  been  assigned  to  co-or- 
dinate the  entire  project. 

The  new  program  is  expected  to 
add  thousands  of  working  days  yearly 
to  Hollywood  employment. 

Principal  photography  of  the  first 
picture  is  being  planned  for  Novem- 
ber. 

The  new  company  embraces  a 
three-way  partnership  between  Hol- 
lywood producers,  owners  of  United 
States  motion  picture  theatres,  and 
Alpha. 

All  Will  Share  Profits 

The  producer  will  provide  script, 
stars  and  director;  participating  thea- 
tres will  guarantee  playing  time,  and 
Producers  and  Directors  Finance 
Company  will  finance  shooting  of  the 
picture.  All  will  share  profits. 

Producer  deals  have  been  formed 
for  six  of  the  pictures,  Burkett  said. 

"This  is  the  most  progressive  and 
solidly  grounded  and  backed  produc- 
tion-distribution program  in  the  his- 
tory of  the  industry,"  Burkett  de- 
clared, and  he  added: 

"The  producer  will  have  creative 
freedom  such  as  he  seldom  has 
known. 

"Charge  for  distribution  for  the  ini- 
tial guaranteed  theatre  runs  is  not  ex- 
pected to  exceed  10  per  cent.  This 
adds  to  the  producer's  profit. 

"The  entire  setup  will  strongly  at- 


torn page  1 ) 

tract  to  the  producer  leading  stars, 
directors  and  writers. 

"The  theatre  owner  also  reaps  im- 
portant benefits.  First,  he  is  provided 
with  a  dependable  source  of  quality 
motion  pictures  for  which  he  pays  no 
more  than  for  comparable  pictures. 
He  derives  added  profits  through 
sharing  in  the  returns  from  each  pic- 
ture shown  in  theatres  other  than  his 
own  in  his  territory. 

"He  knows  all  production  money 
goes  on  the  screen. 

Large  Savings  Predicted 

"The  direct  booking  plan  saves  both 
the  theatre  owner  and  the  producer 
approximately  a  third  of  the  gross  in 
distribution  costs.  On  a  picture  gross- 
ing $3,000,000  this  would  mean  ap- 
proximately $1,000,000. 

"I  have  discussed  the  program  with 
scores  of  leading  exhibitors  through- 
out the  country.  All  are  eager  to  par- 
ticipate." 

The  entire  program  will  be  formally 
presented  at  a  special  luncheon  Sept. 
14  at  the  Ambassador  Hotel  during 
the  Theatre  Owners  of  America  con- 
vention. 

Will  Not  Affect  Present  Plan 

"This  will  in  no  way  affect  the  pres- 
ent exhibitor  plan  to  finance  motion 
pictures.  It  will  only  implement  the 
exhibitor's  purpose  in  finding  an  addi- 
tional source  for  much  needed  prod- 
uct,"  Burkett   pointed  out. 

"If  producers  have  the  proper 
package,  we  will  completely  finance 
them,  but  we  must  have  the  support 
of  the  exhibitors.  Especially  those  ex- 
hibitors who  have  told  us  that  they 
are  looking  for  fresh  faces,  not  tired 
names;  and  above  all,  a  good  story," 
he  concluded. 


Hospital  'Pledge  Driv 
Reported  in  Good  St 

Distributor  and  exhibitor  chai 
in  the  exchange  cities  have  ma 
fast  and  well-organized  start  in 
"pledge-signing"  stage  of  the  i 
ence  collection  and  Christmas  s  | 
campaign  for  the  Will  Bogers  Mil 
rial  Hospital  which  began  on  Au :[ 

This  was  reported  here  yestejs 
by  Eugene  Picker,  fund-raising  J 
finance  chairman,  who  said  a  conJ 
ed  effort  is  being  made  to  enlist.  ) 
participation  of  8,000  indoor  the>] 
and  drive-ins  this  year. 

$600,000  Needed 

"It  is  imperative  that  we  have) 
help  of  that  many  theatres,  fori  J 
goal  this  year  must  necessarily  be] 
million  dollars,"  Picker  said.  "A'j 
$600,000  is  needed,  and  already  <] 
mitted  for  the  structural  worl®j 
equipment  of  the  new  B.  J.  O'DoiS 
Memorial  Laboratories,  and  for  bj 
ing  the  new  housing  for  the  resij 
staff,  which  has  been  occupying  si 
to  be  taken  over  for  the  new  labs] 
also  part  of  which  can  be  used  tcj 
commodate  additional  patients.  ] 
remaining  approximately  $4OO,O0| 
earmarked  for  the  regular  fiscal!! 
erating  costs." 


8  Pre-Rekase  Dates 
Slated  for  'Butterfieh 

Metro-Goldwyn-Mayer  will  pnB 
lease  "Butterfield  8"  in  eight  seleid 
cities  in  early  November,  folio  ■d 
by  openings  in  key  situations  duB 
the  Thanksgiving  holiday  week.  ■ 
announcement  of  specialized  releaB 
plans  for  the  film  was  made  by  Bo] 
Mochrie,  general  sales  manager,  1- 
lowing  the  screenings  and  confereB 
at  M-G-M  last  week  with  presirt 
Joseph  B.  Vogel  and  studio  head)! 
C.  Siegel. 


'I  Aim  at  the  Stars'  Slated 
For  Edinburgh  Int'l  Festival 

Special  to  THE  DAILY 

EDINBURGH,  Scotland,  Aug.  9.- 
"I  Aim  at  the  Stars,"  a  Charles  H. 
Schneer  Production  for  Columbia  Pic- 
tures, release,  has  been  selected  as  the 
opening  attraction  of  the  Edinburgh 
International  Film  Festival.  The  story 
of  rocket  scientist  Dr.  Wernher  von 
Braun  was  the  unanimous  choice  of 
the  Festival's  selection  committee  to 
launch  the  film  fete  on  Sunday,  Aug. 
21.  Schneer  and  Curt  Jurgens,  who 
portrays  Dr.  von  Braun,  will  fly  from 
Munich  to  Edinburgh  to  be  on  hand 
for  the  festival  presentation.  They  will 
be  joined  by  director  J.  Lee  Thomp- 
son and  co-star  Gia  Scala,  who  will  fly 
in  from  London. 


Billboard  Head  Hits 
'Sex'  in  Film  Posters 

Special  to  THE  DAILY 

TOBONTO,  Aug  9.  -  The  motion 
picture  industry  was  criticized  by  the 
chairman  of  the  International  Con- 
gress of  Outdoor  Advertising  for  using 
sex  in  their  posters.  Sir  Thomas  Miles, 
in  an  address  to  the  Congress  here, 
said,  "It  might  be  well  for  some  sec- 
tions of  the  film  industry  to  look  to 
their  standards  of  pictorial  display 
they  employ  to  lure  the  public  into 
their  cinemas." 

'Sheer  Pornography' 

While  he  admitted  sex  is  "an  es- 
sential factor  in  life,"  he  criticized 
the  blown-up  stills  used  in  billboards. 
He  said  they  could  be  sheer  pornogra- 
phy when  a  tender  love  scene  of  sin- 
cere cultural  validity  is  shorn  of  its 
contextual  words,  music  and  rhythm 
"and  forced  starkly  before  the  gaze 
of  the  public." 

He  advised  the  outdoor  industry 
"to  take  action"  unless  public  opinion 
sweeps  away  billboards  and  signs  and 
with  them  "our  protests  and  powers 
to  benefit  it  from  constructive  criti- 
cism." 

Sidney  to  Supervise 
'Pepe'  Foreign  Dubbing 

From  THE  DAILY  Bureav 

HOLLYWOOD,  Aug.  9.-In  the 
belief  that  too  many  Hollywood-pro- 
duced motion  pictures  are  edited  and 
dubbed  in  foreign  languages  without 
regard  to  the  ideologies  and  concepts 
of  humor  of  each  country,  producer- 
director  George  Sidney  will  person- 
ally supervise  the  foreign  versions  of 
"Pepe,"  his  production  for  Columbia. 
The  decision  was  made  as  a  direct 
result  of  the  recent  Columbia  global 
summit  meeting  on  "Pepe"  attended 
by  company  heads  from  all  over  the 
world. 

Upon  completion  of  the  film,  which 
is  now  being  edited,  Sidney  will  leave 
for  Europe  where  he  will  meet  with 
Mo  Bothman,  executive  vice-presi- 
dent of  Columbia  Pictures  Internation- 
al, to  map  plans  for  the  completion 
of  the  foreign  versions  of  "Pepe." 


Electrovision  Corp. 
Gets  Air  Equipment 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  9.  -  Elec- 
trovision Corporation  has  completed 
the  acquisitions  of  Air  Cargo  Equip- 
ment Company  and  Rene  Corporation, 
Bobert  L.  Lippert,  chairman  of  the 
board  of  directors,  announced  today. 
Purchase  price  included  a  down  pay- 
ment of  approximately  100,000  shares 
of  Electrovision  common  stock.  The 
balance  was  not  disclosed. 

"These  acquisitions,  the  first  steps 
in  the  company's  diversifications  pro- 
gram, mark  Electro  vision's  entry  into 
the  fields  of  ground  support  equip- 
ment and  optics  for  space  age  in- 
dustries," Lippert  said.  Addition  of 
the  two  new  companies  is  expected 
to  substantially  increase  Electrovi- 
sion's  sales  and  profits,  he  added. 
Prior  to  tiiese  acquisitions,  Electro- 
vision operated  motion  picture  thea- 
tres and  drive-ins  throughout  Cali- 
fornia and  southern  Oregon.  Several 
additional  diverse  acquisitions  are 
presently  under  investigation. 


3  More  Midwest  Cities 
Set  for  'Spartacus' 

Three  additional  midwest  cities 
have  been  confirmed  for  Christmas 
holiday  season  premieres  of  "Sparta- 
cus," all  three  on  a  roadshow,  re- 
served-seat basis.  Signed  for  Dec.  22 
openings  are  the  Palace  Theatre  in 
Cleveland,  the  RKO  Grand  in  Cin- 
cinnati and  the  Esquire  in  St.  Louis. 
In  all  cases,  the  theatres  have  been 
cleared  for  an  extended  run  of  the 
Universal  release. 

With  the  setting  of  these  dates, 
"Spartacus"  is  now  scheduled  for  nine 
cities  beginning  with  the  world  pre- 
miere in  New  York  at  the  DeMille 
Theatre  on  Oct.  6.  Dates  immediately 
thereafter  are  for  Los  Angeles,  Chi- 
cago, Boston,  Philadelphia  and  De- 
troit. 

In  accordance  with  the  policy  es- 
tablished in  earlier  engagements,  a 
saturation  mailing  will  go  out  to 
women's  clubs,  civic  organizations  and 
industries  in  the  vicinity  of  Cleve- 
land, Cincinnati  and  St.  Louis  to 
stimulate  theatre  parties  and  group 
sales. 


Eight  Cities  Selected 

The  eight  cities  and  theatres  lffl 
already  been  selected.  They  are  9 
Chicago  Theatre,  Chicago;  Orphei, 
Boston;  Palace,  Washington,  D.  1 
Loew's  State,  New  Orleans;  Pi| 
mount,  Hollywood;  Adams,  Dett; 
Palace,  Dallas,  and  Boxy,  Kansas  (p 
As  a  feature  of  the  engagements,  "16* 
terfield  8"  plays  all  theatres  thro k 
both  major  holiday  periods,  Thai- 
giving  and  Christmas-New  Year.  I 

7  Ocean"  Dates  Big 

"Ocean's  11"  is  ringing  up  I 
grosses  in  its  initial  seven  eng"- 
ments  across  the  country,  accorcg 
to  Warner  Bros.  First  five-day  fig;;s 
are:  $33,451  at  the  Stanley  TheJ 
Philadelphia;  $16,213,  Strand,  wl 
wood,  N.  J.;  $23,580,  St.  Frarl 
San  Francisco;  $8,801,  Mary  Ancj 
son,  Louisville  and  $8,192,  Midw't, 
Oklahoma  City.  In  the  first  four  d| 
of  its  world  premiere  engagenut 
at  the  Fremont  Theatre  in  Las  Vejl 
the  Dorchester  Production  registep 
a  $13,791  gross,  while  the  four-* 
mark  at  the  Esquire  Theatre  in  t- 
Louis  was  $16,505. 


liesday,  August  10,  1960 


Motion  Picture  Daily 


5 


EVIEWS 


Walking  Target 

d  Artists 

ie  Walking  Target"  presents 
I  Ronald  Foster  as  an  underworld 
feter  determined  to  outslug  the 
lies  in  his  profession.  He  is  first 
il  leaving  prison  where  he  did  five 
1  for  armed  robbery. 
|  is  a  walking  target,  all  right, 

se  he'd  stashed  away  $260,000 
t'd  from  the  armored  car,  before 
lis  put  away.  The  cops  want  him 
|he  money;  his  former  confeder- 
Jvant  only  the  money,  and  Foster 
I  sweet  solitude.  This  he  gets 
pally,  but  before  he  attains  it  he 
|  ten  up  and  chased  to  a  jerkwater 
|  in  Arizona  where  the  money  is 
En. 

I  turns  the  money  over  to  author- 
land  he  turns  away  sexy  Merry 
Jrs,  his  one-time  moll  who  double- 
ts him.  In  her  place,  Foster  takes 
fman  of  character,  Joan  Evans. 
i  the  widow  of  the  man  who  went 
i  with  Foster  in  the  robbery.  He 
Baled  by  police  following  the 

fjiduced  by  Robert  E.  Kent  and 
ted  by  Edward  L.  Cahn,  the  film 
sright  along.  Much  of  the  dialo- 
gs amusing. 

inning  time,  74  minutes.  August 
ie. 

Saul  Ostrove 


Anti-Pay  TV  Case  to  Public 


( Continued  from,  -page  1 ) 


ween  Time  And 
rnity 

((Terra  Prod. — Universal 

I 

Sjange,    exotic    and   mystical  at 
L  "Between  Time  and  Eternity" 
J  picture  that  leaves  the  audience 
Jed  but  fulfilled  in  a  number  of 
I,  This  romantic  melodrama,  set 
a  unidentified  Mediterranean  is- 
stars  Lilli  Palmer  as  a  woman 
ealth,  beauty  and  bearing,  whose 
ihortly  is  due  to  end,  for  she  is 
ring  from  an  incurable  disease. 
::r  husband  in  the  picture,  which 
bbed  in  English  and  is  in  Pathe 
,  is  Willy  Birgel,   an  eminent 
lan  medical  specialist.  He  pleads 
her  to  spend  her  last  few  months 
)me  with  him,  but  Miss  Palmer 
sties  on  a  long  cruise  by  herself, 
a  he  sunny  island  she  meets  Carlos 
mpson,  a  handsome  Latin  fisher- 
and  petty  thief.   At   first,  he 
dies  her,  but  later,  when  he  falls 
>ve  with  her  and  she  with  him, 
decide  to  spend  the  rest  of  their 
'(together. 

Iss  Palmer  is  doubly  elated,  be- 
[ ;  she  has  found  a  lover  and  be- 
|3  her  pains  cease.  She  adjudges 
("latter  turn  a  miracle,  until  her 
and  arrives  to  fetch  her.  Then 
pains  and  the  blackouts  begin 
i  and  she  knows  for  certain  she  is 
tied.  She  sails  for  home,  leaving 
npson  behind. 

,ie  New  Terra  Production  was 
ij  en  by  Robert  Thoeren  and  di- 


cable  as  well  as  over-the-air,  as  being 
contrary  to  the  public  interest. 

Theatres  will  be  asked  not  only  to 
solicit  signatures  in  their  lobbies  for 
a  week  to  10-day  period,  but  also  to 
seek  outside  groups  ranging  from 
PTAs  and  church  groups,  to  unions 
and  veterans'  organizations  to  circu- 
late the  petitions,  too. 

Kits  Well-Stocked 

These  kits,  which  are  free  to  the 
theatres,  will  contain  a  supply  of  the 
petitions,  jumbo  window  cards  urging 
public  signatures,  instructional  sheets 
for  the  theatres,  mailing  envelopes  to 
the  congressmen  and  to  the  Joint 
Committee,  and  other  material  de- 
signed to  get  the  message  across  to 
the  public  that  pay-TV  will  be  too  ex- 
pensive for  the  average  set  owner  and 
is  not  in  the  public  interest. 

Harling  declared  the  petition  cam- 
paign will  be  the  first  major  national 
effort  of  the  Joint  Committee  to  enlist 
public  support  for  passage  of  the  bills 
introduced  by  Rep.  Oren  Harris  of 
Arkansas,  chairman  of  the  House  In- 
terstate and  Foreign  Commerce  Com- 
mittee, where  the  bills  are  now  repos- 
ing. 

Contributions  from  All  Sections 

Exhibitors  all  over  the  country 
are  currently  contributing  to  a  fund 
to  finance  an  overall  campaign  of 
which  the  petition  circulation  is  a 
part,  Harling  said. 

The  petitions  declare: 

"We,  residents  of  (state),  re- 
spectfully petition  our  Congressmen 
and  Senators  to  vote  in  favor  of  House 
of  Representatives  Joint  Resolution 
130  and  Resolution  5245  of  the  86th 
Congress,   or   any   other  legislation, 


which  would  ban  Pay-Television  in  all 
forms,  as  being  contrary  to  the  public 
interest. 

"We  oppose  all  Pay-TV  schemes 
and  proposals  because: 

"1.  It  is  contrary  to  the  American 
tradition.  The  airwaves  are  free  and 
in  the  public  domain  and  their  use 
by  the  payment  of  tolls  subverts  this 
tradition. 

"2.  Free  TV  and  Pay-TV  cannot 
exist  together  because  both  would  de- 
pend upon  the  same  sources  for  enter- 
tainment and  free  TV  would  be  elim- 
inated. 

"3.  Pay-TV  is  nothing  more  than 
free  TV  without  commercials,  and  the 
commercials  would  come  later. 

"4.  Pay-TV7  would  impose  a  finan- 
cial burden  upon  all  the  American 
wage-earners  and  work  a  hardship  to 
persons  with  limited  income,  our  old- 
er citizens,  invalids,  and  shut-ins  de- 
pendent upon  television  for  their  en- 
tertainment, recreation  and  education. 

"It  is  therefore  our  hope,  in  for- 
warding this  petition,  that  you,  our 
Congress,  will  heed  the  wishes  of  the 
vast  majority  of  American  citizens, 
and  once  and  for  all,  by  legislation, 
put  a  halt  to  this  attempt  to  hood- 
wink the  public." 

Harling  declared  that  every  time,  in 
the  past,  that  the  public  has  been 
asked  to  advise  Congressmen  of  its 
feeling  about  pay-TV,  the  results  have 
been  overwhelmingly  against  pay-TV. 
He  said  that  in  seeking  30,000,000 
signatures,  the  Joint  Committee  will 
attempt  to  show  Congress  that  the 
public  overwhelmingly  feels  that  pay- 
TV  is  not  in  its  interest,  and  that  out- 
lawing of  the  proposed  medium  would 
be  in  fulfillment  of  what  the  public 
wants. 


Lantz  Hikes  Cartoons 
For  Universal  to  19 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  9.-Producer 
Walter  Lantz  has  signed  a  new  re- 
leasing agreement  with  Universal 
Pictures  whereby  Lantz  will  increase 
his  cartoon  product  from  13  to  19  new 
films  for  Universal  in  1961. 

Despite  a  slight  dip  in  domestic 
bookings  during  the  current  year,  both 
Lantz  and  president  Milton  Rackmil, 
who  signed  the  new  Lantz  deal  for 
Universal,  feel  a  tremendous  increase 
in  foreign  sales  of  Lantz  cartoons  in 
the  72  countries  in  which  they  are 
shown  indicates  a  healthy  future  for 
the  animated  shorts.  This  prompted 
their  decision  to  boost  next  year's  pro- 
gram to  19  cartoons. 

Lantz  has  already  signed  six  top 
writers  to  prepare  the  scripts.  

rected  by  Arthur  Maria  Rabenalt.  Otto 
Lehmann  was  production  manager. 
Although  the  dubbing  job  is  only 
fair,  Miss  Palmer's  evocative  perform- 
ance sweeps  the  viewer  along  to  the 
end.  The  picture  was  produced  at 
studios  in  Hamburg,  Germany. 

Running  time,  98  minutes.  Septem- 
ber release. 

S.  O. 


See  Vending  Industry 
Top  Growth  Still  Ahead 

Despite  the  enormous  increase  in 
numbers  of  vending  machines,  from 
perhaps  50,000  in  1925  to  more  than 
4  million  in  1959,  the  industry  still 
has  its  period  of  greatest  growth  be- 
fore it,  Benjamin  Sherman,  chairman 
of  the  board  of  ABC  Vending  Cor- 
poration, told  the  New  York  Society 
of  Security  Analysts  yesterday. 

In  fact,  the  ABC  chairman  said, 
vending  is  in  the  "take-off"  stage,  of 
rapid  expansion,  soaring  employment, 
and  great  advances  in  technique.  He 
credited  these  opportunities  to  the 
perfection  of  carbonated  beverage 
machines,  hot  soup  machines,  and  ma- 
chines for  serving  both  instant  coffee 
and  fresh-brewed  coffee. 

Progress  Thus  Far  Impressive 

Within  the  last  two  years,  Sher- 
man recalled,  machines  have  been 
developed  to  vend  full-course  hot 
meals,  packaged  foods,  and  a  host  of 
other  consumer  items.  He  credited 
advances  in  product,  in  packaging, 
in  containers  and  cups  for  the  major 
gains,  together  with  the  greater  re- 
liability of  vending  machines,  and  the 
increase  in  labor  costs  for  rival  sys- 
tems of  retail  merchandising. 


PEOPLE 


Sperie  Perakos,  Connecticut  circuit 
operator,  has  enrolled  two  of  his 
drive-in  theatres  in  Theatre  Owners 
of  America,  it  has  been  disclosed  by 
Albert  M.  Pickus,  TOA  president. 
The  operations  are:  the  Plainville 
Drive-in,  Plainville,  and  the  South- 
ington,  in  the  same  community. 

O 

Dr.  Allen  B.  Du  Mont,  a  trustee 
of  Rensselaer  Polytechnic  Institute, 
Troy,  N.  Y.,  since  May,  1945,  has 
been  elected  a  vice-president  of  the 
board  of  trustees.  Dr.  Du  Mont,  group 
general  manager  of  the  Allen  B.  Du 
Mont  Laboratories  division  of  Fair- 
child  Camera  and  Instrument  Corp., 
is  a  1924  graduate  in  electrical  en- 
gineering from  Rensselaer. 

□ 

Sam  Q.  Weissman,  for  the  past 
two  years  art  director  for  the  Monroe 
Greenthal  Co.,  advertising  agency, 
on  Aug.  19  will  open  The  Studio  of 
Sam  Q.  Weissman,  consulting  de- 
signers, at  349  East  49th  Street  here. 
The  merchandising  service  of  the  stu- 
dio will  be  made  available  to  industry 
generally,  as  well  as  to  the  motion 
picture  field. 

□ 

Alex  Pedro  has  leased  the  400-seat 
Hollywood  Theatre  in  Frankfort, 
N.  Y,  and  is  operating  it  on  a  four- 
day,  week-end  policy.  Clarence  Doff 
owned  and  operated  the  Frankfort 
house  for  years.  Pedro  recently  re- 
opened the  Community  Theatre  in 
St.  Johnsville,  another  Mohawk  Val- 
ley town,  with  the  support  of  local 
merchants. 

□ 

Norm  Prescott,  former  disk  jockey 
on  WNEW  here  and  WBX,  Boston, 
and  former  vice-president  of  Joseph 
Levine's  Embassy  Pictures  Corp.,  is 
entering  the  field  of  animated  film 
production.  He  will  leave  here  on 
Sept.  9  for  Brussels,  Belgium,  to  su- 
pervise the  production  of  his  first 
full-length  color  CinemaScope  ani- 
mated film. 

□ 

Carol  Hall,  American  artist,  has 
been  commissioned  by  designer-deco- 
rator David  Barrett  to  paint  the 
murals  here  at  the  new  Trans-Lux 
85th  Street  Parisian  cinema-cafe.  She 
will  start  the  work  as  soon  as  the 
construction  crew  has  finished  its  al- 
teration of  the  lobby. 

Marks  Heads  NAVA 

CHICAGO,  Aug.  9.  -  Harvey  M. 
Marks  of  Denver  was  elected  presi- 
dent of  the  National  Audio-Visual  As- 
sociation at  its  20th  annual  conven- 
tion here  yesterday.  Nearly  3,000 
users,  dealers,  manufacturers  and 
producers  of  non-theatrical  motion 
picture  film  and  recordings  are  at- 
tending the  four-day  meeting  held 
here. 


Motion  Picture  Daily 


Wednesday,  August  10, 


(0 


EARLY  FALL  RELEASE 

THE  SURPRISE  THRILLER  OF  THE  YEAR! 

LAURENT  FILM  CORP.  presents 

THE  AMAZING 

MR:  CALLAGHAN 

Introducing  XONY 

WRIGHT 


SLIM  CALLAGHAN" 


WITH  A  DARE! 
WITH  A  DRINK ! 


WITH  A 


DAME! 


Please  don't  give  away 
the  surprise  ending. 

Also  Starring 

LYSIANE  REY  •  PAUL  CAMBO  •  COLETTE  RIPERT 

From  a  novel  by  PETER  CHEYNEY 

Produced  and  Directed  by  Willy  Rozier 

Distributed  by  ATLANTIS  FILMS,  INC. 
1733  BROADWAY,  N.  Y.  CITY 

TEL.:  JU  2-8060 


Joint  Publicity 

( Continued  from  page  1 ) 
yesterday  by  Jonas  Rosenfield, 
Jr.,  Columbia  executive  in  charge  of 
advertising,  publicity  and  exploita- 
tion, who  has  just  returned  from  a 
scouting  trip  of  Great  Britain  and  the 
Continent.  He  admitted  the  move  to 
integrate  at  Columbia  was  long  over- 
due. But,  he  asserted  that  sooner  or 
later— when  the  industry  realizes  what 
effects  TV,  more  money  and  more 
leisure  time  are  having  on  theatre- 
going  habits  of  Europeans— all  the 
majors  will  be  making  a  similar 
change. 

Calls  Former  View  'Provincial' 

"Our  attitude  until  a  year  or  two 
ago  was  provincial.  The  quality  of 
our  selling  materials  and  our  speed  in 
getting  it  abroad  was  poor,"  Rosen- 
field  said.  "Now  we  face  mounting, 
aggressive,  smart,  hard-hitting  com- 
petition." 

He  reported  that  European  film- 
makers and  exhibitors  have  learned 
to  outsell  the  Americans  in  many 
cases  and  are  overpowering  many 
American  films  not  accorded  the  ac- 
celerated exploitation  treatment. 

Rosenfield  said  his  meetings  with 
Columbia  publicity  directors  at  vari- 
ous points  in  Europe  "only  served  to 
reconfirm  Columbia's  dedication  to  a 
truly  integrated  worldwide  publicitv 
organization— an  idea  first  proposed 
bv  Mo  Rothman,  executive  vice-pres- 
ident of  Columbia  Pictures  Interna- 
tional." 

Points  to  Bogarde  Trip 

Citing  a  current  example  of  the 
company's  new  set-up,  Rosenfield 
pointed  to  the  recent  trip  here  from 
London  of  Dirk  Bogarde  to  assist  in 
launching  the  American  campaign  on 
"Song  Without  End." 

Simultaneouslv,  he  ^mnhasized  the 
plan  to  bring  Capucine,  the  picture's 
co-star,  from  the  U.S.  to  England  to 
help  kick-off  the  European  campaign 
at  its  Sept.  5  London  premiere,  to  be 
followed  by  her  tour  of  the  Con- 
tinent. 

Columbia  intends  to  meet  the  mer- 
chandising problems  resulting  from 
increased  competition  in  the  Euro- 
pean market  by  providing  on  a  world- 
wide basis,  regardless  of  where  the 
film  is  made,  a  continuing  stream  of 
timely  and  quality  publicitv  material, 
tailored  to  fit  the  needs  of  each  in- 
dividual market. 

Five-Minute  Featurettes  Set 

Rosenfield  said  he  was  pleased  to 
announce  that  Columbia  finally  has 
made  substantial  inroads  into  foreign 
television,  which  is  non-commercial 
in  many  European  countries.  The 
company  has  prepared  a  series  of 
five-minute  "soft-sell"  featurettes  to 
help  exploit  its  films  now  in  produc- 
tion, such  as  "Pepe"  and  "The  Guns 
of  Navarone." 

London  now  is  the  servicing  point 
on  the  Continent  for  photographs. 
Negatives  of  high  quality  will  be  used 
to  produce  photographic  stills  for  the 
European  market,  according  to  Rosen- 
field. 


T E  N T TALI 

Variety  Club  New&l 


PITTSBURGH  -  Sophie  Tu< 
starring  at  the  Holiday  House,  ni 
club  here,  was  honored  at  a  Va 
Club  luncheon  in  the  Penn-Sher 
Hotel.  Miss  Tucker,  many  years 
was  made  an  honorary  membe: 
Tent  No.  1,  and  since  that  time: 
contributed  $100  each  month  t( 
charities. 


S.IV.  Strand  in  Alban 
To  Have  Refurbishing 

Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Aug.  9.-A  irl 
refurbishing  of  the  Stanley  Waier 
Strand,  1,900-seat  first-run,  is  sea 
uled  to  be  undertaken  at  a  cost  w;h 
may  reach  more  than  $300,000.  Bi- 
an's  Palace,  a  3,670-seater,  is  1 
undergoing  modernization,  at  a;«. 
ported  figure  of  $250,000. 

With  the  new  1,060-seat  Helliin, 
near  the  city's  western  boundaryin 
operation,  three  first-runs  will  b  in 
sharp  competition.  The  first-run  :tz 
(also  S.W.  operated)  underwent  a- 
jor  renovations  several  years  age  It 
is  currently  playing  "Can-Can"  (  i 
reserved  seat  basis. 

Stanley  Warner  recently  purchad 
a  two  -  story  building  adjoining^ 
Strand,  will  demolish  it,  regird  m 
foundation,  and  create  a  new  loy. 
A  V-shaped  marquee,  facing  m 
streets,  will  replace  the  present  le 
which  was  installed  about  five  )Jt 
ago. 

The  current  lobby  will  be  clud 
and  converted  into  a  store— and  r- 
haps  the  second  and  third  story  f- 
fices  will  be  rented  to  the  same  sre 
or  other  company.  A  new  outer  loy 
was  built  at  the  time  the  maree 
was  hung. 

The  Strand's  interior  will  be  nffi 
ernized,  and  new  seats  installed. 

It  is  expected  that  the  work  ome 
lobby  and  marquee  will  be  fini;  c 
before  cold  weather  sets  in.  Then- 
terior  job  can  proceed  at  a  slcer 
pace— for  the  most  part— with  the  | 
atre  continuing  to  operate.  Ebe>n 
Associates,  of  New  York,  are  it 
architects. 

'Psycho'  an  Albany  h 

ALBANY,  N.Y.,  Aug.  9.  -  "PsyJ 
has  racked  big  to  record  grosses  I 
its  first  indoor  and  outdoor  date  1 
the  Albany  exchange  district.  1 
Paramount  release  drew  a  repo'i 
$10,200  during  the  first  five  days  i 
run  at  the  2950-seat  Stanley  in  Utl 
approximately  $10,000  during  1 
same  period,  at  the  1900-seat  Strd 
in  Albany.  It  played  to  consider;: 
above  average  patronage  at  the  SI 
ley  Warner  Troy  in  Troy,  whera 
second  week  was  coming  up.  I 
Strand,  also  an  SW  house,  will  W 
the  Alfred  Hitchcock  thriller,  foa 
fortnight. 


Inesday,  August  10,  1960 


Motion  Picture  Daily 


7 


evine  Budget 

( Continued  from  page  1 ) 
record-breaking  numbers  of 
ons  to  the  box  office, 
evine  found  this  out  in  Great 
lin  recently.  There  he  raised  his 
notional  budget  for  "Hercules 
hained"  from  £49,000  to 
),000  ($137,200  to  $169,000).  Re- 
;?  Film  rentals  in  excess  of  £400,- 
($1,120,000)  or  a  "real  smasher," 
iredicted. 

i  the  U.S.  "Unchained"  is  play- 
off about  75  per  cent  as  well  as 
first  "Hercules."  Film  rental  for 

new  picture  should  be  about 
1 00,000,  compared  to  $4,700,000 
the  first  Warner  Bros,  release, 
evine  said  he  did  what  no  other 
1  promoter  has  done  in  Great 
lin— taking  full  page  ads  in  seven 
>r  newspapers,  some  in  color.  The 

"Hercules"  did  poorly  in  Eng- 
,  but  now  Levine  believes  his 
iration  campaign  for  the  second 
rcules"  has  loosened  up  the 
ish. 

Leaving  Today  for  Europe 

he  Embassy  president,  who  sails 
i.y  for  Europe,  will  personally 
•rvise  the  production  of  "The 
;£  of  Bagdad,"  now  filming  in 
lie  with  Steve  Reeves  and  Georgia 
tl  starred.  He  will  also  check  final 
'ng  of  "Morgan  the  Pirate,"  star- 
Reeves,  and  "Laughs  of  Joy,"  a 
;edy-drama  starring  Anna  Mag- 
,  Ben  Gazzara,  Fred  Clark  and 
). 

evine  recently  returned  from 
ywood  where  he  finalized  plans 
M-G-M  President  Joseph  Vogel 
i  M-G-M  General  Sales  Manager 
lert  Mochrie  for  "Where  the  Hot 
id  Blows." 

jmbassy   has   budgeted  $550,000 
I  cooperative  advertising  in  news- 
irs,  radio  and  TV.  The  sum  will 
Supplied  locally  in  connection  with 
jific  playdates  of  the  Gina  Lollo- 
ida-Yves  Montand  drama  which 
be  released  starting  Nov.  10.  Be- 
rn 600  and  700  prints  will  be 
e  available  to  the  M-G-M  sales 
irtment. 

Using  Women's  Magazines 

evine  will  spend  an  additional 
),000  in  the  general  consumer  and 
len's  magazines,  emphasizing  the 
antic  elements  of  the  co-stars.  All 
lers  and  accessories  for  "Wind" 
i  be  available  six  weeks  in  advance 
irst  playdates. 

;  he  French-Italian  co-production 
I  financed  by  nine  different  compa- 

.  Levine  owns  it  outright  now  and 
j  distribute  in  the  U.S.  and  Canada. 

won't  overreach  myself,"  Levine 
i',  in  answer  to  a  question  regard- 
I  his  proposed  activities  abroad, 
pw  that  he  is  involved  in  co- 
il ruction  and  sole  production,  Le- 
i1  intends  to  buy  no  more  pictures 
light.  The  prices  abroad  are  too 

l,  he  said,  adding  that  in  the  fu- 
|  he  expects  to  produce  his  pic- 
Is  with  American  stars  and  direc- 

mbassy  also  has  some  elaborate 
i  expensive  plans  for  dubbing  sub- 


Joint  Exchange  System 
In  Canada  Discussed 

Special  to  THE  DAILY 

TORONTO,  Aug.  9.  -  The  best- 
known  secret  in  industry  circles  here 
is  the  talks  between  Columbia  and 
Paramount  towards  setting  up  a  joint 
exchange  system  in  Canada.  The  talks, 
however,  are  being  held  in  New  York, 
and  officials  of  both  companies  here 
refuse  to  say  anything. 

They  are  working  towards  an  amal- 
gamation of  the  best  in  physical  and 
administrative  facilities  of  both  com- 
panies and  using  the  best  manpower 
of  each.  New  York-based  officers  of 
both  companies  toured  the  Canadian 
offices  to  study  facilities. 

A  formula  for  the  amalgamation  has 
been  worked  out,  but  no  papers  have 
been  signed,  nor  has  a  date  been  set 
for  amalgamation. 

Harvey  Harnick,  Canadian  Colum- 
bia head,  would  become  sales  man- 
ager under  the  new  setup,  while  Gor- 
don Lightstone,  Canadian  Paramount 
chief,  would  become  general  manager. 
The  setup  is  expected  to  be  followed 
by  a  general  amalgamation  of  distri- 
bution facilities  in  Canada. 

Some  industryites  speculate  that  the 
Columbia  -  Paramount  operation  may 
take  in  other  companies  later.  Already 
20th  Century-Fox  is  distributing  the 
product  of  the  J.  Arthur  Rank  Co. 
in  Canada.  Universal  pictures  are 
distributed  here  by  Empire-Universal 
under  franchise. 

Distribution  costs  are  high  in  this 
country,  and  such  items  as  shipping 
costs  and  exchange  fees  would  be 
saved  by  an  amalgamation. 

Cultural  Exchanges 
Hailed  by  Goldwyn 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  9.  -  Samuel 
Goldwyn  said  today  that  he  hoped 
exchanges  between  the  United  States 
and  Japan  in  the  field  of  the  arts 
would  continue  at  an  accelerated 
pace,  as  a  "recognition  of  the  friend- 
ship between  the  U.S.  and  Japan." 

He  made  the  remarks  as  part  of  a 
thank-you  speech  to  the  Japanese 
Government  which  awarded  him  the 
Order  of  the  Rising  Sun  at  ceremonies 
here  today.  He  is  the  first  member  of 
the  motion  picture  industry  to  be  so 
honored. 

The  presentation  was  made  by  the 
Consul  General  of  Japan  in  Los  An- 
geles, Yukio  Hasumi.  The  ceremonies 
took  place  in  Goldwyn's  office  at  the 
Goldwyn  Studios  in  Hollywood. 

Hasumi  explained  that  Goldwyn 
was  being  so  honored  because  of  his 
exceptional  contributions  towards 
cultural  exchange  between  Japan  and 
America. 

sequent  pictures.  Whenever  possible, 
foreign  performers  will  be  required 
to  mouth  their  lines  in  English  and, 
in  fact,  Miss  Lollobrigida  dubbed  her 
own  voice  in  "Wind."  This  picture, 
adapted  from  Roger  Vailland's  prize- 
winning  novel  "The  Law,"  also  stars 
Melina  Mercouri,  Greek  actress  whose 
reputation  here  is  growing. 


STARRING 

GEORGE  MARCHAL  •  FRANCOISE  RASQUIN 
ANDRE  CLAVEAU 

Produced  and  Directed  by  Willie  Rozier 

Distributed  by  ATLANTIS  FILMS,  INC. 
1733  BROADWAY,  N.  Y.  CITY 

TEL.:  JU  2-8060 


QUIGLEY  PUBLICATIONS 

In  the  World-Wide  Service  of  the  American  Motion  Picture  Industry 

NEW  YORK:  1 270  Sixth  Ave.    •    HOLLYWOOD:  Yucca-Vine  Building    •    LONDON:  4  Bear  St.,  Leicester  Sq. 


Motion  Picture  Herald 

4 

Foremost  weekly  of  the  American  motion  picture  industry. 
Includes  as  monthly  sections:  BETTER  THEATRES,  devoted 
to  theatre  equipment,  design  and  physical  operation.  .  .  . 
THEATRE  VENDING,  devoted  to  refreshment  service. 

Motion  Picture  Daily 

Providing  spot  news  coverage  of  the  motion  picture  industry, 
and  of  telecasting  in  TELEVISION  TODAY.  Correspondents 
throughout  the  U.  S.  and  in  major  foreign  countries. 


Motion  Picture  Almanac 

Who's-Wlio  and  statistical  annual  of  the  motion  picture  indus- 
try, comprehensive  for  the  U.  S.,  international  in  purview. 

Television  Almanac 

Who's-Who  and  statistical  annual  of  the  television  industry- 
companion  volume  of  Motion  Picture  Almanac. 

Fame 

Annual  audit  of  personalities  of  motion  pictures  and  television 
in  the  U.  S.  and  Great  Britain. 


dnesday,  August  10,  1960 


Motion  Picture  Daily 


Television  Today 


econd  Hotel 


( Continued  from  page  1 ) 
Id's  tallest  hotel,  50  stories  high, 
will  have  the  largest  convention, 
quet,  ballroom  and  exhibit  facili- 
of  any  New  York  hotel.  Ground- 
aking  is  scheduled  for  Oct.  1  and 
ipletion  for  Aug.  1,  1962. 
announcement  of  the  new  project 
i  made  at  a  press  conference  held 
he  Four  Seasons,  at  which  Eugene 
ker,   Loew's    Theatres  president; 
irence  A.  Tisch,  chairman  of  the 
cutive     committee;     Preston  R. 
h,  a  member  of  the  board  and 
||d  of  Tisch   Hotels,   and  Ernest 
E  erling,  vice-president  in  charge  of 
I  ertising   -    publicity   for  Loew's 
lhatres,  answered  questions. 

Mortgage  Money  Included 

It  was  stated  that  the  newest  hotel 
U  be  financed  partly  with  mortgage 
i  ley  and  partly  with  Loew's  Thea- 
aj'  funds.  No  deal  has  been  closed 
I  but  interest  has  been  expressed 
•)  several  principals  who  are  await- 
r  final  details. 

i  reply  to  questions,  it  was 
Mted  out  that  for  large  conventions 
I !  tings  or  exhibits  for  which  the 
I-  hotel's  facilities  might  be  found 
r  (equate,  use  could  be  made  of  the 
UO-seat  New  Capitol  Theatre,  one 
file  away.  For  normal  entertain- 
Bit  or  exhibit  purposes,  the  hotel's 
rjhd  ballroom  stage  will  be  avail- 
1. 

^ew's  Theatres  also  plans  several 
it1  room  motor  hotels  on  Eighth 
c.,  Manhattan,  and  may  construct 
tors  in  various  parts  of  the  country. 

Bll  Would  End  FCC 
hvoritism'  to  Congress 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  9.  -  Sen. 
iam  Proxmire  (D.,  Wis.)  has  in- 
uced  a  measure  which  would,  he 
,  end  the  present  Federal  Com- 
ications  Commission  policy  of 
ig  special  consideration  to  radio 
TV  license  applicants  whose 
tholders  include  members  of 
gress. 

•oxmire  asserted  that  it  is  "per- 
y  obvious"  that  FCC  will  not 
ige  this  policy  by  itself,  "especial- 
i  view  of  the  clearly  expressed 
ude  of  its  chairman  in  approving 
policy  of  Congressional  favorit- 
*  He  stated  that  this  is  an  "im- 
d,  payola  practice"  and  that  Con- 
sional  silence  means  that  the  leg- 
3rs  are  "insisting"  on  continuing 
"payola  payoff"  in  enjoying  this 
Dred,  privileged,  special  advan- 
'  award  of  rich  radio  and  TV 
?hises." 


I  ghter'  Booked  Abroad 

edallion  Pictures  Corp.  has  closed 
ejsue  deals  in  England,  Australia 
New  Zealand  for  the  film  based 
ack  London's  "The  Fighter,"  star- 
Lee  J.  Cobb,  Richard  Conte  and 
;ssa  Brown,  originally  released  by 
ed  Artists  and  later  re-issued  in 
domestic  territory  by  Associated 
ts. 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


MICKEY  SILLERMAN,  exec  veep  in  charge  of  sales  for  Pictures 
For  TV,  Inc.  is  quite  excited  about  the  fact  that  in  but  8  weeks, 
they  have  booked  their  J.  Arthur  Rank  color  and  black  &  white  post  '50 
features  in  11  markets  ringing  up  more  than  $750,000  in  total  sales. 
The  deal  with  WNBC-TV  marks  the  largest  single  package  of  color 
films  ever  signed  by  NBC.  .  .  .  Marilyn  Mark,  associated  with  Drexel 
Prod.,  has  been  named  assistant  to  Dick  ABClark  show  producer,  Lewis 
(Deak)  Heywood.  .  .  .  ABC-TVeep  in  charge  of  Sales  Ed  Bleier  recuping 
from  an  emergency  appendectomy  last  Monday  at  the  New  York  Hos- 
pital. .  .  .  One  busy  hombre  these  bright  days  is  an  energetic  and  multi- 
talented  lad  named  Johnny  Andrews.  Johnny,  regularly  heard  as  the 
all-nite  disk  jockey  on  WNBC,  is  currently  turning  in  a  fine  subbing 
stint  on  the  "Hi  Mom"  morning  (9-10)  series  TVia  the  NBChannels. 
Also  rounding  out  his  fourth  year  as  a  regular  on  the  NBCoast-to- 
coaster,  "Monitor,"  he  also  finds  time  to  write  pop  tunes  and  make  at 
least  one  benefit  show  a  week.  .  .  .  Maestro  Charlie  Sanford  accom- 
panied by  his  charming  wife,  Betty,  drives  to  Miami  tomorrow  for  a 
two  week  vacation.  He'll  return  in  time  to  start  rehearsals  of  his  large 
ork  for  Max  Liebman's  "Story  of  the  American  Motorist"  for  U.S.  Steel 
Hour  TVia  CBS.  .  .  .  Frank  Fontaine's  manager,  Joe  Lyttle  in  associa- 
tion with  the  Westchester  Baking  Solon,  Bob  Dulman,  have  a  new  sing- 
ing find  in  Martin  Walker,  whose  initial  waxing  of  the  standard  ballad, 
"Where  Can  You  Be?"  will  be  released  next  month  and  can't  miss 
zooming  the  handsome  young  Scotland-born  songster  to  the  heights.  .  .  . 

ft     ft  ft 

With  three  pilots  ready  for  viewing  by  national  and  regional  sponsors, 
Prexy  Ray  Junkin  of  Program  Sales,  Inc.,  announces  it  has  signed  noted 
Sportcaster  Bill  Stern  to  appear  in  and  narrate  a  telefilm  series  of  130 
"Portraits  &  Profiles"  a  new  approach  to  the  behind 
the  scenes  story  of  great  sports  personalities  and 
events  of  the  past  40  years,  with  actual  films  of  each 
event  documenting  the  subject.  .  .  .  Betti  Andrews 
is  back  in  Gotham  from  a  week  in  Hollywood  where 
she  was  featured  in  a  soecial  industrial  flicker.  While 
there  the  former  "Miss  Kentucky"  received  3  moom 
pitcher  offers  but  TV  commitments  here  "no  let." 
.  .  .  Joe  Franklin,  whose  "Memory  Lane"  WABCine- 
magic  has  been  one  of  the  bright  spots  in  local 
morning  TV  these  past  5  years,  has  almost  com- 
pleted a  new  half-hour  teleseries,  "This  Was  Vaude- 
ville," which  can  add  to  Joe's  laurels  as  the  gem 
Up  at  WLOB,  Portland,  Maine,  Dick  Johnson  leaves 
for  six  months  training  with  the  Army  so  Jay  Maher  takes  over  as  musi- 
caster  (disk  jockey  to  you)  And  d.j.  Rol  Hopkins  has  become  the  proud 
pappy  of  his  second  boy  there.  .  .  .  Chantootsie  Karen  Chandler,  who 
took  a  two-year  leave  from  Coral  Records  to  study  dramatics,  has  re- 
sumed trilling  and  opens  an  engagement  at  the  Living  Room  in  New 
York  Aug.  29.  ...  13  film  crews  are  currently  in  action  all  over  the 
world  shooting  footage  for  the  1960-61  season's  "The  Twentieth  Cen- 
tury" which  will  be  CBSponsored  for  the  4th  year  by  Prudential  Insur- 
ance Co. 

ft       ft  ft 

The  great  Turkish  pianist,  and  Dot  recording  star  Capli  has  just  re- 
turned from  a  successful  4  week  stint  at  the  Flamingo  Hotel  in  Las  Vegas 
and  will  open  a  6  month  engagement  in  October  at  Pampas  Room  of 
the  Tradewinds  Hotel  in  Ft.  Lauderdale,  Fla.  .  .  .  "The  Walter  Winchell 
Show"  will  be  launched  into  the  ABChannels  Sun.,  Oct.  2  (10:30-11  P.M.) 
and  on  Nov.  13,  will  move  into  a  regular  berth  at  a  new  time  (11-11:15 
P.M.)  W.  W.  will  again  deliver  the  news  in  his  staccato  style,  interview 
guests  from  all  over  the  world  and  will  again  present  "Orchids  or  scal- 
lions."  .  .  .  Look  for  "Another  Astaire  Time,"  to  be  headed  your  way 
sometime  about  July,  1962.  The  Chrysler  Corp.  will  present  "Astaire 
Time,"  an  all  NBColorcast,  Sept.  28  (10-11  P.M.)  again  featuring  Barrie 
Chase  and  David  Rose  and  his  Ork.  Both  the  1958  and  1959  "Astaire" 
shows  were  repeated  so  why  should  this  one  be  different?  .  .  .  Mavor 
Wagner  has  proclaimed  next  week  "N.Y.  Jazz  Festival  Week"  in  recog- 
nition of  Jazz  as  "our  musical  heritage"  and  in  honor  of  the  appearance 
of  leading  Jazz  figures  at  F.  Geltman's  Fifth  Annual  Randall's  Island  Jazz 
Festival  to  be  held  Aug.  19,  20,  21.  .  .  . 


Ray  Junkin 
o'  memoreels.  , 


MGA  Charges 


{Continued  from  page  1) 
Musicians  Guild,  the  AFM  sent  out 
the  following  statement:  "We  want  to 
reassure  musicians  that  the  AFM  will 
not  permit  these  films  (pictures  made 
between  1948  and  1958)  to  be  sold 
for  television  use  without  re-use  pay- 
ments resulting  from  such  negotiations 
going  to  the  musicians  who  scored  the 
film." 

In  today's  bulletin  mailed  to  the 
industry,  the  Musicians  Guild  said, 
"This  was  a  well-planned  scheme  to 
fool  the  musicians,  influence  their  vot- 
ing and  thus  re-establish  tke  AFM's 
dictatorship.  There  is  only  one  flaw. 
Many  producers  have  sold  their  pic- 
tures to  television  despite  the  phony 
dramatic  'warning'  by  the  AFM.  Both 
Warner  Brothers  and  20th  Century- 
Fox  have  unloaded  millions  of  dollars 
worth  of  post-48s  to  television  with- 
out batting  an  eye  at  the  AFM  'ulti- 
matum' which  declared  that  the  AFM 
will  not  permit  these  films  to  be  'sold' 
without    re-use    payments   to  musi- 


cians. 


Cites  NBC-Disney  Deal 

The  Musicians  Guild  stated  that 
TV  film  distributors  have  offered  the 
networks  packages  of  post-48s  from 
Warner  Brothers,  Fox,  Columbia, 
United  Artists  and  Samuel  Goldwyn 
Productions,  and  that  just  this  week  a 
deal  was  disclosed  for  NBC  to  buy  the 
entire  Disney  backlog  for  television. 

Musicians  have  not  received  any 
re-use  payments  from  the  sale  of  these 
pictures  and  have  not  been  told  what 
re-use  payments  the  AFM  has  negoti- 
ated as  promised,  before,  not  after  the 
pictures  are  sold,  MGA  charged. 

"The  simple  reason  is  that  the  AFM 
has  already  made  deals  to  put  all  these 
re-use  payments  in  the  trust  funds, 
just  as  it  did  with  over  $10,000,000 
in  re-use  and  royalties  from  the  sale 
of  pre-48  films,"  the  Musicians  Guild 
said. 


Legion  Hits  Four  Films 

DETROIT,  Aug.  9.  -  Opposition  to 
the  showing  of  four  films  on  the 
grounds  they  were  written  in  part  by 
communist  supporters  was  voted  by 
the  Michigan  Department  of  the 
American  Legion  at  its  convention 
here.  The  films  are  "Exodus,"  "Spar- 
tacus,"  "Chance  Meeting,"  and  "In- 
herit the  Wind." 


Purchase  'Terror9  Rights 

World  rights  outside  the  U.S.  and 
Canada  have  been  purchased  by  ATA 
Trading  Corp.  for  "Terror  Is  a  Man," 
starring  Francis  Lederer  and  Greta 
Thyssen,  and  "The  Scavengers,"  star- 
ring Vince  Edwards  and  Carol 
Ohmart. 


EAST  COAST 

MOTION  PICTURE  PRODUCTION, 
EDITORIAL  and  TECHNICAL  SERVICES 

B  FOR  BETTER  FILMS 

CREATIVE  EDITING  AND  COMPLETE 
PERSONAL  SUPERVISION 
JOSEPH  JOSEPHSON  45  Weil  95)h  S'. 

Circle  6-2146  New  York  36 


LOVES 


JERRY  WALD'S 

PRODUCTION  OF 

D.  H.  Lawrence's 


INEmaScoP: 


Tremendous 
2-Theatre  New  York  Engagement 


BREAKS  OPENING  DAY 
RECORD,  BEEKMAN! 


SENSATI0NA1 
VICTORIA  GROSSES! 


and  business  keeps  building  an 
building  at  both  houses! 

ATTENTION:  ALL  SONS  AND  LOVERS. ..CALL  THE  MAN  FROM  2Qfh\ 


( .  88,  NO.  29 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  AUGUST  11,  1960 


TEN  CENTS 


le  This  Week 

Jsney  Deal 
fith  NBC  Is 
en  Imminent 


I  d  to  Include  Rights 
I  Large  Part  of  Backlog 


deal  which  will  include  rights  to 
•ge  portion  of  Walt  Disney's  film 
a  log  from  1931  up  to  and  includ- 
i;  recent  years'  releases  is  expected 
•  3  closed  here  this  week  with  Na- 
cjtl  Broadcasting  Co.,  according  to 
i  spread  trade  reports  for  which 
jlrmation  still  is  lacking, 
'isney,  who  arrived  here  from  the 
c  t  at  the  weekend,  has  had  re- 
sed  meetings  with  Robert  Kintner, 
i '  president,  and  postponed  his 
ilJuled  departure  on  a  European 
i  indefinitely,  pending  conclusion 
■  he  negotiations.  That  could  be 
iy  or  tomorrow,  according  to  re- 

eanwhile,  the  stock  market  has 
j      Continued  on  page  5 ) 

tmch  to  Speak  at 
4  Convention  Lunch 


alter  Mirisch,  president  of  the 
*.n  Producers  Guild,  will  be  the 
:ipal  speaker  at  one  of  the  four 
ieon  sessions  of  Theatre  Owners 
merica's  13th  annual  convention 

:|ie  Hotel  Ambassador  in  Los  An- 
i  next  month,  it  was  announced 
Jbert  M.  Pickus,  TOA  president, 
irisch,  who  is  a  partner  with  his 

E|iers,  Harold  and  Marvin,  in  the 
(Continued  on  page  2) 

Hares  of  NTA  Stock 
I  as  NT&T  Dividend 

'  From  THE  DAILY  Bureau 
[DLLYWOOD,  Aug.  10.  -  The 
» 1  of  directors  of  National  Thea- 
je  5c  Television,  Inc.  today  voted  to 
Isbute  as  a  dividend  to  its  stack- 
ers a  portion  of  the  company's 
lytment  in  National  Telefilm  As- 
!<|  tes,  Inc. 

Gerald   Cantor,    NT&T  presi- 
(Continued  on  page  5) 


Report  Allied  Voted  Myers  Life-Time  Pension; 
Alex  Harrison  Among  Those  Eyed  for  New  Post 

Special  to  THE  DAILY 
CHICAGO,  Aug.  10.— A  life-time  pension  for  Abram  F.  Myers,  former 
board  chairman  and  general  counsel  of  Allied  States,  was  voted  by  the  organ- 
ization's board  of  directors  at  the  meeting  here  last  weekend,  it  was  learned 
today.  The  amount  of  the  pension  was  not  disclosed  but  was  said  to  be  "very 
substantial." 

Myers  resigned  the  posts  July  1  after  31  years  with  Allied,  but  was  con- 
tinued as  special  counsel  on  an  advisory  basis  and  was  made  an  honorary, 
life-time  member  of  the  board. 

Allied  plans  to  establish  new  national  headquarters,  probably  in  New  York, 
in  the  near  future.  The  decision  awaits  the  outcome  of  talks  being  held  for 
selection  of  someone  to  fill  the  newly  created  post  of  executive  director.  Talks 
reportedly  have  been  held  with  Alex  Harrison,  former  20th  Century-Fox  gen- 
eral sales  manager,  now  retired  and  living  in  California,  and  with  A.  W. 
Schwalbere,  former  Paramount  Pictures  general  sales  manager,  now  head  of 
Citation  Films,  an  independent  distributor. 


More  Circuits  Bid  for 
Telemeter  Franchises 

Many  new  applications  from  theatre 
circuits  and  other  sources  for  Tele- 
meter pay-TV  franchises  have  been 
received  in  recent  weeks,  Louis  A. 
Novins,  president  of  International 
Telemeter  Co.,  said  yesterday. 

Novins,  recently  returned  from  sev- 
eral weeks  of  negotiations  in  London 
with  principals  interested  in  obtain- 
ing Telemeter  franchises  for  Great 
Britain,  said  that  four  new  applica- 
tions from  American  circuits  had  been 
made  during  his  absence  abroad. 

The  Telemeter  executive  said  the 
company  now  is  in  process  of  evolv- 
ing policv  on  franchises  and  pending 
( Continued  on  page  5 ) 


Children's  Playgrounds 
Project  of  VX.  Division 

Playgrounds  for  handicapped  chil- 
dren will  be  the  project  of  the  sports 
division  of  New  York's  Variety  Club 
Tent  No.  35.  This  was  decided  at  a 
meeting  of  the  sports  division  repre- 
sentatives and  members  of  the  New 
York  Crew.  Further  discussions  of  the 
project  and  of  the  "Night  at  the 
Races"  event  on  Oct.  4  will  be  held  at 
a  special  membership  meeting  of  the 
tent  on  Monday  at  the  Hotel  Astor. 

Meanwhile,  Dan  Daniel  of  the  New 
York  World  Telegram  &  Sun,  chair- 
man of  the  sports  unit,  has  appointed 
committees  for  his  division. 

The  executive  committee  consists  of 
( Continued  on  page  4 ) 


20th-Fox's  Production  in  High  Gear; 
Ten  Films  Shooting;  Nine  Ready  to  Go 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  10.  -  Robert  Goldstein,  studio  head  of  20th  Centurv- 
Fox,  has  his  production  program  in  high  gear,  with  five  pictures  before  the  cam- 
eras and  a  sixth  starting  on  location  next  week.  In  addition,  there  are  five  films 
being  made  abroad  for  the  company's 


IEVISION  TODAY— page  5 


release. 

Goldstein  asserts  that  this  pace 
will  be  maintained,  with  eight  other 
pictures  set  to  start  shooting  during 
September  and  October. 

Now  in  production  are  the  follow- 
ing five  pictures:  "Marriage-Go- 
Round,"  starring  Susan  Hayward, 
James  Mason  and  Julie  Newmar,  pro- 
duced by  Leslie  Stevens  and  directed 
by  Walter  Lang:  "Sanctuary,"  star- 
ring Lee  Remick,  Yves  Montand  and 
Bradford  Dillman,  produced  by  Rich- 


ard Zanuck  and  directed  bv  Tony 
Richardson;  "The  Wizard  of  Bagh- 
dad,"  starring  Dick  Shawn,  Barry 
Coe  and  Diane  Baker,  produced  by 
Sam  Katzman  and  directed  by  George 
Sherman;  "The  Schnook,"  starring 
Tommy  Noonan  and  Pete  Marshall, 
Jack  Leewood  producing  and  Charles 
Barton  directing,  and  "Black  Star," 
which  has  been  on  the  recording 
stages  with  Elvis  Presley,  Dolores 
(Continued  on  page  2) 


In  Next  Session 

Warns  of  New 
Pa.  Censorship 
Law  Attempt 

Theatres  Told  Not  to  Aid 
Move  By  Films  Booked 

Special  to  THE  DAILY 

PITTSBURGH,  Aug.  10,-Warning 
that  there  is  already  pressure  for  the 
enactment  of  a  new  censorship  bill  in 
Pennsylvania,  Lester  Krieger,  secre- 
tary of  the  Pennsylvania  Association 
of  Amusement  Industries,  urged 
Pennsylvania  exhibitors  to  be  "more 
circumspect  than  ever  in  their  book- 
ings for  the  next  six  months." 

In  a  wire  to  Harry  Hendel,  chair- 
man of  the  board  of  Allied  Theatre 
Owners  of  Western  Pennsylvania, 
Krieger  wrote: 

"The  decision  of  the  court  in  the 
censorship  case  should  not  be  regard- 
ed as  final  victory  and  a  signal  to 
dispense  with  any  restraint  on  the 
( Continued  on  page  4 ) 

Pay-Floor  Is  Debated} 
Kennedy  Pleads  for  Bill 

By  E.  H.  KAHN 

WASHINGTON,  Aug.  10.  -  The 
Senate  tonight  began  debate  on  the 
minimum  wage  bill  sponsored  by  the 
Democratic  presidential  candidate, 
Sen.  John  Kennedy  (Mass.).  Making 
an  explanatory  statement  on  the 
measure,  Kennedy  stated  that  "con- 
science and  good  business  sense  join 
in  demanding"  enactment. 

The  bill  continues  exemption  of 
motion  picture  exhibition. 

Kennedy  asserted  that  the  increases 
(Continued  on  page  2) 


Senate  to  Re-Draft 
Broadcasting  Measure 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  10.  -  Sen. 
John  Pastore  (D,  R.I.)  indicated  to- 
day that  the  House-passed  bill  de- 
signed to  curb  broadcasters  that  en- 
gage in  malpractices  is  going  to  be 
re-drafted  before  it  is  presented  to 
the  Senate. 

Presiding  over  a  Senate  commerce 
(Continued  on  page  5) 


Motion  Picture  Daily 


Thursday,  August  11,  Rq 


PERSONAL 
MENTION 


SPYROS  P.  SKOURAS,  president  of 
20th  Century-Fox,  is  scheduled  to 
leave  here  tomorrow  for  Hollywood. 
• 

Meyer  M.  Hutner,  vice-president 
of    William    Goetz    Productions  in 
charge  of  advertising-publicity,  has 
returned  to  New  York  from  the  Coast. 
• 

Paul   Kamey,   Universal  Pictures 
publicity  manager,  has  left  here  for  a 
vacation  at  Blue  Point,  L.  I. 
• 

Harry  Ballance,  20th  Century- 
Fox  divisional  head,  has  left  Atlanta 
with  Mrs.  Ballance  for  a  vacation 
in  Europe. 

• 

Herbert  Hahn,  vice-president  of 
American  Broadcasting  -  Paramount 
Theatres,  and  Mrs.  Hahn  are  the 
parents  of  a  daughter,  Alexandra 
Marie,  bom  on  Aug.  8. 

• 

Vincente  Minnelli,  director  of 
forthcoming  "The  Four  Horsemen  of 
the  Apocalypse"  for  M-G-M,  left  here 
Tuesday  for  Paris.  Julian  Blaustein, 
producer  of  the  film,  will  follow  him 
today. 

• 

Mildred  Bell,  of  National  Theatre 
Supply  Co.,  Atlanta,  has  returned 
there  with  her  family  following  a  va- 
cation in  Denver. 

* 

Irving  Lerner,  supervising  film 
editor  for  Samuel  Bronston's  forth- 
coming "King  of  Kings,"  has  arrived 
in  Spain  from  New  York. 

Harris  to  Direct  'Rip9 

HOLLYWOOD,  Aug.  10. -Albert 
Zugsmith,  currently  producing  and 
directing  "Dondi,"  for  Allied  Artists, 
has  been  signed  by  Jack  Harris,  pro- 
ducer of  the  current  science-fiction 
feature,  "Dinosaurus,"  to  direct  a 
forthcoming  multi-million  musical 
spectacular,  "Rip  Van  Winkle  in  the 
Twenty-First  Century." 

Jack  Benny  and  Bobby  Darrin  will 
be  starred  in  the  big-screen,  color 
production. 


Kennedy  Bill 

(Continued  from  page  1) 
proposed  in  the  minimum  wage, 
which  would  raise  the  pay  floor  to 
$1.25  hourly  in  1963,  "are  not  infla- 
tionary." He  stated  they  "will  not  in- 
jure business  firms"  or  "cause  signifi- 
cant unemployment." 

The  Senator  conceded  that  "any 
increase  in  the  minimum  would  un- 
doubtedly require  some  adjustment 
of  the  wages  of  other  employees  of 
the  same  business  even  though  they 
earn  more  than  the  statutory  mini- 
mum," but  contended  that  "the  in- 
creases would  taper  off  rather 
quickly." 

Generally  speaking,  said  Kennedy, 
"wages  at  the  bottom  of  the  scale 
can  be  brought  up  to  their  old  rela- 
tionship without  unduly  narrowing 
differentials." 

Kennedy  said  it  would  "be  naive  to 
deny  that  there  will  be  no  disloca- 
tions," and  that  "in  a  few  instances 
there  may  be  an  undesirable  compres- 
sion of  the  wage  structure."  Neverthe- 
less, he  told  the  Senate,  "both  history 
and  available  studies  show  that  the 
increases  can  be  absorbed  without 
damage  to  business,  inflationary  price 
increases,  or  unemployment." 

Long  Debate  Expected 

Senate  debate  on  the  measure  may 
be  protracted.  Senator  Goldwater 
(R.,  Ariz.)  has  already  proposed  26 
amendments,  and  he  thinks  other 
Senators  may  have  an  additional  20. 
If  these  are  hashed  over  at  length,  it 
may  take  more  than  a  week  for  a  bill 
to  clear  the  Senate. 

Final  Congressional  action  on  a 
wage  bill  may  not  take  place  until 
the  closing  days  of  this  short  session. 

House  labor  committee  chairman 
Barden  (D.,  N.C.)  has  not  yet  re- 
turned to  Washington.  Though  the 
House  is  scheduled  to  convene  on 
Aug.  15,  it  has  no  legislative  business 
to  transact  until  Aug.  22.  If  Barden 
delays  his  return,  it  could  coincide 
with  appointment  of  conferees  from 
his  committee  to  meet  with  Senators 
to  determine  the  content  of  the  bill 
Quick  passage  of  bills  as  reported— 
and  compromised— by  conferees  is  nor- 
mal Congressional  practice. 

If  the  Senate's  wage  bill  is  passed  by 
Aug.  22— and  conferees  are  promptly 
appointed— final  passage  will  come 
during  the  week  of  Aug.  29.  It  is 
thought  that  the  conferees  will  take 
at  least  a  full  week  to  iron  out  the 
differences  between  the  House  bill 
and  the  Senate's  measure. 


FILMACK 


SPECIAL  TRAILERS 


Record  for  'Meet9 

"Strangers  When  We  Meet,"  Co- 
lumbia Pictures  release,  smashed  the 
all-time  house  record  at  the  Towne 
Theatre  in  Denver  with  a  gross  of 
$11,500  for  its  first  five  days.  The 
first  week  total  for  the  600-seat  house 
is  expected  to  reach  $15,000. 


Study  Minimum  Wage 
Change  in  Puerto  Rico 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  10.  -  The 
Labor  Department  has  named  an  in- 
dustry committee  to  recommend  new 
hourly  wage  rates  under  the  Fair 
Labor  Standards  Act  for  certain  in- 
dustries—including motion  pictures— 
in  Puerto  Rico. 

The  present  minimum  wage  is  90 
cents  an  hour.  Under  the  law,  the 
special  industry  committees  are  au- 
thorized to  recommend  minimum 
hourly  wage  rates  for  Puerto  Rican  in- 
dustry at  or  below  the  $1.00-an-hour 
statutory  minimum  that  applies  to 
many  mainland  industries. 

'.  Industry  Defined 

For  purposes  of  applicability  of 
Puerto  Rico  wage  orders,  the  motion 
picture  industry  comprises  "the  pro- 
duction and  distribution  of  motion 
pictures  and  all  activities  incidental 
thereto."  The  wage-recommending 
committee  works  under  orders  to 
"reach  as  rapidly  as  possible"  the 
mainland  legal  minimum  wage.  It  is 
to  recommend  the  "highest  minimum 
wage  rate  or  rates  for  the  industry 
which  it  determines,  having  due  re- 
gard to  economic  and  competitive 
conditions,  will  not  substantially  cur- 
tail employment  in  the  industry,  and 
will  not  give  any  industry  in  Puerto 
Rico  a  competitive  advantage  .  .  .". 

Mirisch  to  Speak 

( Continued  from  page  1 ) 
Mirisch  Company,  will  address  the 
luncheon  session  on  Thursday,  Sept. 
15,  in  the  Cocoanut  Grove  at  the  Am- 
bassador. Mirisch  will  speak  on  the 
independent  producers  thoughts  for 
Hollywood's  future,  in  line  with  the 
convention  theme  of  "Make  Way  for 
Tomorrow." 

As  SPG  president,  Mirisch  has  been 
an  ex-officio  member  of  the  SPG  and 
TOA  liaison  committees  which  have 
been  meeting  to  seek  common 
grounds  for  mutual  help. 

Go  to  Venice  Fete 

Producer  -  director  Billy  Wilder, 
Jack  Lemmon  and  Shirley  MacLaine 
will  attend  the  Venice  Film  Festival, 
where  their  picture,  "The  Apartment," 
will  be  shown  on  Aug.  27  as  the  offi- 
cial selection  representing  the  United 
States.  The  festival  will  be  held  Aug. 
24-Sept.  7.  "The  Apartment"  is  a 
United  Artists  release. 


'Ocean's'  Opens  Strong 

Loew's  Capitol  Theatre  here  last 
evening  reported  that  Warner  Broth- 
ers' "Ocean's  11,"  now  showing  at  the 
house,  seemed  headed  for  a  new  all- 
time,  non-holiday,  opening-day,  box- 
office  record  at  the  theatre,  pointing 
out  that  the  gross,  up  to  5  P.M.,  indi- 
cated a  record-breaking  total  for  day. 


Fox  Prodmt 


( Continued  from  page  1 ) 
Del  Rio  and  Steve  Forrest  stai; 

Cameras  finished  turning  this  i  % 
on  "North  to  Alaska,"  starring  m 
Wayne,  Capucine  and  Ernie  Ko  jis 
under  the  reins  of  producer-din  ;or 
Henry  Hathaway. 

Producer  Robert  Radnitz  will  ad 
a  complete  production  unit  from  1)1. 
lywood  this  week  to  Virginia,  S\  jtre 
the  entire  picture,  "Misty,"  wilbe 
made.  David  Ladd  is  starring;! 
James  B.  Clark  is  directing. 

In  production  in  Europe  is  Dl 
F.  Zanuck's  "The  Big  Gamble," 
ring  Stephen  Boyd  and  Juj 
Greco;  "The  Mark,"  with  Rod 
ger,  Maria  Schell  and  Stuart  \l 
man  starred  in  a  Sidney  Bucll 
production;  "Esther  and  the  Kj 
starring  Joan  Collins  and  Ricj 
Egan;  "Circle  of  Deception," 
Bradford  Dillman  heading  the 
and  Sophia  Loren  in  "The  Mill 
airess." 

'Cleopatra'  in  Preparation 

The  pictures  which  will  be  ul 
way  within  the  next  two  monthj 
elude  "Cleopatra,"  which  Wj 
Wanger  will  start  on  Sept.  8  in 
land,  with  Elizabeth  Taylor  in| 
title  role,  and  with  Peter  Fine 
Caesar  and  Rouben  Mamouliail 
recting;  Jerry  Wald's  "The  Retufl 
Peyton  Place,"  "Warm  Bodies,"  11 
readied  now  by  producer  Oscar  II 
ney  as  a  Pat  Boone  starrer;  "lm 
Prince,"  a  Charles  Brackett  prcjj 
tion  which  Frank  Tashlin  is  to  dl 
"Solo,"  produced  by  Dick  Powell  | 
Robert  Wagner  starred;  the  Za 
production,  "The  Chapman  Rep 
and  "Bridge  of  Sighs,"  being  wil 
and  produced  by  Sidney  Boehm.F 

'Mike'  Has  World  Bt 

DENVER,  Aug.  lO.-The  Df| 
Theatre  was  jammed  last  night  de 
a  morning-long  rain  and  49  ii 
weather  for  the  premiere  of  20th  [ 
tury-Fox's  "For  the  Love  of  Ml_ 
Activities  commenced  at  12  noonjB 
were  attended  by  Governor  fm 
McNichols,  Mayor  Richard  Battel^ 
Palmer  Hoyt,  editor  of  the  De» 
Post,  and  Jack  Foster,  editor  olthe 
Rocky  Mountain  News.  A  large  gkg 
of  city  dignitaries  and  bandwajns, 
trained  equestrian  troops,  Indians* 
a  special  show-wagon  act  presesl 
an  hour-long  Main  Street  show.1 

Play  'Song9  Album 

Two  radio  stations  in  the  New  m 
area,  WRFM  and  WVNJ,  are  plal 
the  entire  soundtrack  album  'to 
"Song  Without  End"  to  help  <fl 
brate  the  world  premiere  of  thfiB 
lumbia  release  at  Radio  City  Mi 
Hall  today.  Other  radio  stations* 
slated  to  join  in  the  campaign  dm; 
the  opening  weeks  of  the  engagenpt 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief _and _PubHsher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor^ Richar^Gertner^ ^w|,^^'or;H^jy^*dV-Bf J 


Advertising  Manager;  Gus  H.  Fausel,  Production 
Yucca-Vine   Building,   Samuel   D.    Berns,  Manager 


Manager,  TELEVISION  TODAY,   Charles  S.  Aaronson,  Editorial  Director;   Pinky   Herman,  Eastern  Editor.  Hollywood 
;    Telephone    HOllywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  U;  London  Bu 

Editor.  Correspondents  in  the  principal  capitals  of  the  world.  M«8 


Bear  St   Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  ot  tne  worm 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center    New   York  ^U,  ^rc^  ''M 


Cable   address : 
Vice-Preside: 
as  a  section 
class  matter 


i 


REAKS  AU  TIME  HOUSE  RECORDS 

SQUIRE  THEATRE.  CHICAGO !! ! 


IEW  PARAMOUNT  *  HIT  ALSO 

CORES  BIGGEST  OPENING  DRY  AND 


I6GEST  SAT.*"  SUN.11  HOUSE  HISTORY! 


irst 

HE  RAT 

IACE" 

hen 

'HE 
lELLBOr 

hen 

and 


i'nlrWtjcirig 


WMARIETTO-PAOLO  CARLINI  I^miVAiVAm^iTISM 


4 


Motion  Picture  Daily 


Thursday,  August  11,  [m 


British  Lion  Has 
$354,958  Profit 

From  THE  DAILY  Bureau 
LONDON,  Aug.  8  (By  Air  Mail). 
-A  profit  of  £126,771  ($354,958) 
for  the  year  1959-60  compared  with 
losses  in  the  two  previous  years  ot 
£153,354  ($429,391)  and  £337  114 
($943,919)  is  reported  by  British 
Lion  Films  Ltd. 

This  improved  trading  position, 
chairman  Douglas  Collins  stated  in 
his  annual  report  to  stockholders,  can 
be  attributed  to  the  release  during  the 
year  of  a  number  of  successful  films, 
notably  "I'm  All  Right,  Jack,  and  to 
the  full  effect  of  operating  economies 
In  spite  of  the  number  of  successful 
films  released  the  distribution  side  ot 
the  business,  said  Collins,  earned  only 
a  small  profit.  It  has  to  be  borne  in 
mind  that,  in  order  to  obtain  maxi- 
mum revenues  from  each  film,  he  add- 
ed it  is  necessary  to  maintain  a  run 
sales  team  and  nine  branch  offices  m 
the  U.K.  and  Eire. 

Duty-Abolition  Will  Help 

Unfortunately,  warned  Collins, 
cinema  audiences  continue  to  decline 
and  attendances  have  now  fallen  be- 
low the  annual  rate  of  six  hundred 
million  at  which  the  industry  had 
hoped  the  decline  would  level  oft. 
The  abolition  of  entertainments  duty, 
however,  will  help  to  offset  the  finan- 
cial effect  of  falling  attendances. 

The  British  Lion  chairman  then  re- 
ferred to  the  successfully  operating 
Britannia  and  Bryanston  companies 
which  distribute  their  films  through 
British  Lion.  There  are  indications, 
said  Collins,  that  the  example  set  by 
these  independent  production/distn- 
bution  companies  will  be  followed  by 
other  groups  of  independent  produc- 
ers. This  type  of  organization  offers  a 
considerable  benefit  to  producers  he 
said,  "as  we  can  distribute  their  films 
at  a  lower  cost  if  we  are  not  incur- 
ring risks  in  financing  production. 
The  advantage  to  the  producer  lies  in 
independence  in  production,  Collins 
added. 

Points  to  FIDO  Agreement 

Recalling  the  agreement  with  FIDO 
(Film  Industry  Defence  Organisation) 
under  which  British  Lion  undertakes 
not  to  show  76  films  on  U.K.  televi- 
sion for  a  period  of  ten  years,  Collins 
revealed  that  "the  total  consideration 
amounts  to  some  £410,000  ($1,148,- 
000),  of  which  it  is  estimated  £300,- 
000  ($840,000)  will  be  retained  by 
British  Lion."  Payment  is  to  be  made, 
subject  to  FIDO  having  the  necessary 
funds,  by  half-yearly  installments  over 
the  next  five  years.  This  transaction 
will  have  the  effect-if  further  losses 
can  be  avoided-of  restoring  the  de- 
pletion of  our  capital  caused  by  the 
losses  in  previous  years,  he  added. 
'  Commenting  on  these  "encouraging 
results"  the  British  Lion  chairman 
pointed  out  that  although  the  majority 
of  British  Lion  shares  are  owned  by 
the  government  through  the  National 
Film  Finance  Corporation,  British 
Lion  has  had  no  additional  finance 


New  ABC  Promotion  on  TV  in  Britain  Pa.  Censoriit 
Found  Having  Great  Impact  on  Public 


From  THE  DAILY  Bureau 
LONDON,  Aug.  10. -Reports  from  theatre  managers  indicate  that  the  re- 
cently launched  Associated  British  Cinemas  commercial  television  campaign 
is  having  a  great  impact  on  the  public,  once  again  proving  the  value  of  this 
form  of  advertising. 


The  scheme,  which  started  on  July 
9,  and  continues  to  Sept.  3,  will, 
during  this  period,  be  concentrated 
on  six  films,  "Sands  of  the  Desert," 
"Hercules  Unchained,"  "Light  Up 
the  Sky,"  "Huckleberry  Finn,"  "Den- 
tist in  the  Chair"  and  "Ice  Palace." 
The  first  four  films  have  already 
enjoyed  the  full  benefit  of  this  treat- 
ment. 

The  campaign,  which  is  on  the 
ABC-TV  network  in  the  North  and 
Midlands,  was  prepared  by  the  TV 
and  Advertising  Films  Division  of 
Associated  British-Pathe  and,  as  pre- 
viously announced,  is  in  two  sections. 
The  first  is  the  use  of  endorsement  by 


31  Pictures  Shooting 
In  Hollywood  Now 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  10.  -  With 
the  completion  of  seven  pictures  and 
the  start  of  only  two  new  ones,  the 
total  number  of  pictures  in  produc- 
tion dropped  to  31.  Started  were: 
"West  Side  Story,"  the  Mirisch  Pic- 
tures, Inc.,  in  association  with  Seven 
Arts  Productions,  for  United  Artists 
release,  and  "The  Wizard  of  Bagh- 
dad," Sam  Katzman  Production  for 
20th  Century-Fox. 

Completed  were:  "The  Absent- 
Minded  Professor,"  Walt  Disney 
Production;  "Atlantis,  the  Lost  Con- 
tinent," George  Pal  Production  for 
Metro-Goldwyn-Mayer;  "North  of 
Alaska,"  at  20th  Century-Fox;  and 
three  for  Universal-International  re- 
lease, "The  Grass  Is  Greener,"  Gran- 
don  Productions;  "The  Day  of  the 
Gun,"  Brynaprod.,  and  "Romanoff 
and  Juliet,"  Pavor  Films;  "The  Blonde 
From  Buenos  Aires,"  produced  bv 
Continental  Films. 

'Spartacus'  Premiere 
To  Aid  Cedars  Hospital 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  10.  -  Ar- 
rangements have  been  completed  for 
the  premiere  of  Universal's  "Sparta- 
cus,"  as  a  benefit  for  the  Cedars  of 
Lebanon  Hospital,  it  is  announced 
by  Mrs.  Charles  Vidor,  president  of 
the  Cedars  Women's  Guild,  sponsors 
of  the  event.  The  premiere  will  be 
held  on  Oct.  19  at  the  RKO  Pantages 
Theatre. 

The  women's  guild  members  expect 
to  raise  more  than  $100,000  for  the 
Cedar's  Free  Bed  Program  through 
the  premiere,  Mrs.  Vidor  said. 

since  it  was  formed  in  January,  1955, 
and  it  does  not  enjoy  any  special 
.  favors  or  subsidies.  Finally,  he  paid 
tribute  to  the  freedom  allowed  by 
"shareholders."  They  never  attempt 
to  influence  management  in  any  way, 
he  concluded. 


famous  show  business  personalities. 
The  second  is  animated  versions  of 
the  now  famous  ABC  press  campaign, 
"Don't  Take  Your  Wife  For  Granted- 
Take  Her  Out  To  The  Pictures."  The 
schemes  are  being  used  alternatively 
and  cover  approximately  150  theatres 
located  in  the  North  and  Midlands 
area. 

Both  campaigns  constitute  a  new 
form  of  selling  motion  pictures  to 
the  public,  and  ABC  is  convinced,  on 
the  basis  of  concrete  evidence,  that 
the  new  approach  has  in  every  way 
justified  the  many  weeks  of  work 
which  went  into  their  preparation 
and  production. 


V.  C.  Project 

( Continued  from  page  1 ) 
Willard  Parker,  World  Telegram;  Dan 
Parker,  Mirror;  Nat  Fleischer,  Ring 
Magazine;  Barney  Nagler,  Morning 
Telegraph;  Ike  Gellis,  New  York 
Post;  and  Jimmy  Powers,  Daily  News. 

The  sports  editors  council  consists 
of  Dan  Parker,  Mirror;  Charley  Hor- 
ter,  News;  Bob  Stewart,  World  Tele- 
gram; Ike  Gellis,  Post;  Stan  Wood- 
ward, Herald  Tribune;  James  Roach, 
Times;  Mike  Lee,  LI  Press;  Ted  Smits, 
A.P.;  Leo  Peterson,  U.P.;  Lou 
O'Neill,  Jamaica  Star  Journal;  Joe 
Dietz,  Newark  Star  Ledger;  Len  Elli- 
ott, Newark  News;  Jack  Mann, 
Newsday,  Garden  City;  Ed  Fitzger- 
ald, Sports  Magazine;  Keith  Morris, 
Sports  Illustrated. 

Press  Committee:  Herb  Goren, 
Murray  Goodman,  John  Condon,  Les- 
ter Scott,  Madison  Square  Garden; 
Jersey  Jones,  Ring  Magazine;  Bob 
Fishel,  N.  Y.  Yankees;  Arthur  Sus- 
kind,  N.  Y.  Titans  Football;  Irving 
Rudd,  Yonkers  Raceway;  Nick 
Grande,  Roosevelt  Raceway;  Joe 
Goldstein,  Lou  Barasch,  Roosevelt 
Raceway;  Don  Smith,  N.  Y.  Football 
Giants;  Pat  O'Brien,  N.  Y.  Racing 
Ass'n.;  Lou  Niss,  Arthur  Mann,  Con- 
tinental League. 

Committee  at  Large:  Nat  Fleischer, 
Nat  Loubet,  Ring  Magazine;  Joe  Wil- 
liams, N.  Y.  World  Telegram  &  Sun; 
Red  Smith,  Herald  Tribune;  James 
Cannon,  Frank  Graham,  Journal 
American;  Milt  Gross,  Post;  Spike 
Claassen,  A.P.;  John  Drebinger, 
Times;  Frank  Blunk,  Lou  Effrat, 
Times;  Jack  Hand,  A.P.;  Joe  Reich- 
ler,  A.P.;  Jack  Cuddy,  U.P.;  Whitney 
Martin,  A.P.;  Joe  King,  World  Tele- 
gram; Warren  Pack,  Journal  Ameri- 
can; Leonard  Cohen,  Post;  Ken  Smith, 
Mirror;  Til  Ferdenzi,  Journal  Ameri- 
can; Barney  Kremenko,  Journal  Amer- 
ican; Joe  Val,  World  Telegram;  Billy 
Lauder,  Herald  Tribune;  Harold  Ros- 
enthal, Herald  Tribune;  Howard 
Tuckner,  Times;  Stan  Isaacs,  News- 
day. 


(Continued  from  page  1)  ft 
type  of  screen  entertainment  offrfi 
to  the  public. 

"If  anything,  exhibitors  shoulciie 
more  circumspect  in  their  boolirj 
for  the  next  six  months.  There  hm 
ready  pressure  for  the  enactment 
a  new  censorship  bill  in  the  next  * 
sion  of  the  legislature  as  well  as  if 
probability  of  an  appeal  from  M 
court's  decision.  Let  us  not  be  th«« 
strument  that  convinces  the  piifl 
that  the  decision  was  a  mistake."  ■ 
In  an  editorial,  the  PittsbM 
Press  stated: 

"In  the  final  analysis,  our  9 
method  of  dealing  with  the  prol  j 
is  through  the  conscience  of  the  im 
munity  and  the  individual  good  I 
of  the  citizen  who  supports  the  ; 
and  rejects  the  trashy. 

"If  motion  pictures  need  to  be 
sored— and  we  believe  many  so 
offerings  are  objectionable  enoug 
qualify  for  such  treatment— box-c 
returns  seem  to  indicate  that  the 
lie  is  willing  to  tolerate  the  so-c; 
'franker  themes'  and  story  treatn 

Issues  'Skid  Row'  Warning 

"Some  Hollywood  producers 
ally  tamper  with  morality  to  the 
gree  that  the  industry  could  very 
become  the  skid  row  of  the  arts, 
this  would  be  a  calamity  to  thos 
us  who  have  been  the  cinema's  fril 
and  to  the  millions  of  young  Ari 
cans  who  will  be  the  source  of  il 
nue  in  the  year  ahead. 

"The  final  chapter  will  be  wr« 
at  the  box-office,  regardless  of  1 
course  the  industry  chooses  to  1 
low." 

The  Pennsylvania  Ass'n.  of  Ani 
ment  Industries  was  one  of  the  pi 
tiffs  in  the  actions  which  resulte  n 
the  state's  new  censorship  law  ll 
declared  unconstitutional  and  if 
erable  in  a  unanimous  decisio.ji 
Dauphin  County  court,  Harrislrg 
two  weeks  ago.  William  Goldman  In 
terprises  of  Philadelphia,  and  Ml 
Century-Fox  were  the  other  plairl 

Tony  Martin  to  Aid 
Las  Vegas  V.C.  Charif 

Special  to  THE  DAILY 
LAS  VEGAS,  Aug.  10.  -  Sf 
Tony  Martin  has  agreed  to  d(M 
royalties  from  his  next  record  alu 
to  the  Las  Vegas  Variety  Club  ]d 
according  to  Variety's  Internal 
representative,  Gene  Murphy. 

During  previous  Las  Vegas  enjjs 
ments,  Martin  has  witnessed  anew 
mired  the  manner  in  which  h.'P 
capped  children  benefit  from  thfc 
cilities  of  Variety's  day  nursery! 
school  for  special  education.  ThtW 
turns  from  his  next  album  wilD 
used  to  help  further  this  Variety  o 
ect. 

'Song'  Now  at  Music  hi 

William  Goetz'  "Song  Wit| 
End,"  the  story  of  Franz  Liszt,  n 
open  here  today  at  the  Radio  jit 
Music  Hall.  The  premiere  will  sipi 
the  world-wide  release  of  the  pic*' 


sday,  August  11,  1960 


Motion  Picture  Daily 


5 


1  Williams  to  Burn 
mmy  Fund  Mortgage 

Special  to  THE  DAILY 

)STON,  Aug.  10.  -  Variety 
's  Bill  Koster  has  worked  out  a 
ict  which  is  designed  to  stimulate 
support  of  the  nation's  baseball 
in  helping  wipe  out  the  mort- 
on  Boston's  famed  Jimmy  Fund 
ling,  one  of  Variety's  proud 
mitarian  achievements, 
med  slugger  Ted  Williams,  who 
donated  many  years  and  much 
to  the  Jimmy  Fund  along  with 
.v-members  of  the  Boston  Red 
hopes  to  see  the  $1,150,000  mort- 
eliminated  while  he  is  still  an 
e  player.  With  the  help  of  fans 
where  he  hopes  to  achieve  this 
e  ensuing  weeks,  and  has  agreed 
Dster's  plan  to  have  the  mortgage 
sd  at  special  exercises  preced- 
he  Yankee-Red  Sox  game  in  Bos- 
m  Saturday,  Sept.  24. 
le  name  of  every  contributor  to 
ispecial  drive  will  be  placed  in 
e  at  home  plate  that  day,  and 
name  picked  in  a  drawing  will 
ve  a  replica  of  the  coveted  bat 
ball  Williams  used  to  hit  his 
i  home  run  recently.  The  orig- 
i  bat  and  ball  will  be  placed  in 
ball's  Hall  of  Fame  in  Coopers- 
HN.  Y.  The  name  of  the  lucky 
ier  will  become  part  of  this  per- 
<;mt  and  historic  exhibit. 
>  former  years  the  Jimmy  Fund, 
ally  known  as  the  Children's  Can- 
Research  Foundation,  has  made 
Ippeals  for  contributions  to  those. 
y  in  Massachusetts.  But  because 
search  and  care  have  benefitted 
ren  everywhere,  and  because 
ams'  fans  are  spread  all  over  the 
n,  it  was  believed  that  fans  uni- 
Uy  would  wish  to  join  him  in 
ing  the  mortgage-burning. 

lemeter  Franchises 

(Continued  from  page  1) 
jitablishment  no  action  on  domes- 
applications  will  be  taken.  He 
|  this  applied  as  well  to  Video  In- 
jndent  Theatres,  Oklahoma  City, 
M  the  first  and  largest  of  the  cir- 
I  to  apply  for  a  Telemeter  fran- 

the  British  negotiations,  Novins 
his  London  visit  had  been  "high- 
ncouraging."   However,  negotia- 

are  continuing  and  until  they 
lompleted  no  details  will  be  dis- 
d,  he  said. 


\igest  'Psycho'  Gross 

Be  biggest  single  theatre  gross  to 
I  for  Alfred  Hitchcock's  "Psycho" 
{been  turned  in  at  the  Brooklyn 
^riount  Theatre,  where  it  scored  a 
[id  $103,565  in  its  first  week  end- 
Tuesday.  The  total  tops  every 
■  film  attraction  in  the  theatre's 
ry,   including   "The   Ten  Com- 
Iments,"  which  played  during  the 
Easter    holiday    period.  The 
)-seat  house  has  been  running  as 
f  as  seven  performances  daily  of 
cho"  since  the  start  of  the  en- 
ment,  according  to  general  man- 
Eugene  Pleshette. 


NBC -Disney 

( Continued  from  page  1 ) 
taken  cognizance  of  the  reports  and 
bid  up  the  Disney  stock  a  full  point 
on  Tuesday  and  three  and  Vi  more 
yesterday  to  close  at  31%  for  a  gain 
of  almost  5  points  in  two  days.  Finan- 
cial sources  attributed  the  rise  en- 
tirely to  the  backlog  sale  reports  in 
view  of  a  disappointing  first  half 
financial  report  from  Walt  Disney 
Prods,  recently. 

The  backlog  sale  is  unofficially  de- 
scribed as  only  one  phase  of  the  im- 
pending Disney-NBC  deal,  the  other 
being  the  producer's  switchover  to 
NBC-TV  programming  on  completion 
of  his  current  ABC-TV  commitments, 
plus  the  creation  of  a  New  York 
World's  Fair  attraction  for  1964-'65 
in  conjunction  with  NBC. 

The  backlog  deal  itself,  reportedly 
to  include  both  short  subjects  and 
features  in  color  as  well  as  black  and 
white,  is  said  to  be  designed  to  play 
an  important  role  in  NBC-TV's  fu- 
ture program  for  enlarging  market 
acceptability  of  color  TV.  Some  re- 
ports insisted  that  only  the  Disney 
short  subjects  are  involved  in  the 
deal,  and  features  are  being  withheld 
for  future  theatrical  reissue. 


NT&T  Dividend 

(Continued  from  page  1) 

dent,  said  that  844,875  shares  of  NTA 
common  stock  would  be  distributed 
at  rate  of  three  shares  of  NTA  for 
each  10  shares  of  NT&T.  NTA  will 
have  1,627,572  shares  of  common 
stock  outstanding,  of  which  620,511 
shares  will  continue  to  be  owned  by 
NT&T  after  the  initial  distribution. 

"Not  only  does  this  allow  NT&T 
shareholders  to  participate  directly  in 
the  potential  of  National  Telefilm 
Associates,"  Cantor  stated,  "but  ad- 
ditional changes  brought  about  in 
the  financial  structure  of  the  two 
companies  will  bring  to  NTA  an  im- 
proved financial  base  upon  which  to 
build,  and  to  provide  NT&T  with  in- 
creased flexibility  in  its  own  devel- 
opment program." 

Cantor  indicated  that  NT&T  has 
under  consideration  several  acquisi- 
tions which  would  add  to  company's 
future  growth. 

Cantor  pointed  out  that  as  NTA 
operates  a  television  and  radio  broad- 
casting station  in  New  York  City,  dis- 
tribution is  subject  to  FCC  approval. 
He  expressed  the  hope  that  the  com- 
mission's approval  can  be  obtained 
without  undue  delay. 

The  board  of  directors  of  the  com- 
pany, as  a  result  of  this  distribution, 
has  decided  not  to  make  any  further 
exchange  offer  to  acquire  additional 
common  stock  or  warrants  of  NTA, 
Cantor  stated. 


Television  Today 

CBS  6-Mo.  Income  Re -Draft  Bill 
At  $12,669,169 


Consolidated  net  income  of  Co- 
lumbia Broadcasting  System,  Inc.  for 
the  first  six  months  of  1960  was 
$12,669,169  compared  with  $13,318,- 
871  earned  in  the  first  half  of  1959, 
it  was  announced  yesterday  by  Wil- 
liam S.  Paley,  chairman  of  the  board, 
and  Frank  Stanton,  president. 

Current  earnings  are  equivalent  to 
$1.51  per  share.  Earnings  for  the  first 
half  of  1959  were  $1.59  per  share 
(adjusted  for  stock  dividend). 

Net  sales  for  the  first  six  months 
of  1960  totaled  $231,821,970,  as 
compared  with  $215,089,500  for  the 
corresponding  period  last  year.  This 
represents  an  increase  of  approxi- 
mately 8  per  cent. 

At  its  meeting  yesterday  the  board 
of  directors  declared  a  cash  dividend 
of  35  cents  per  share  on  its  common 
stock,  payable  Sept.  9  to  stockholders 
of  record  at  the  close  of  business  on 
Aug.  26. 

13  Films  Units  Work 
On  'Twentieth  Century' 

Thirteen  film  units  are  working  in 
the  United  States  and  abroad  during 
August,  preparing  for  the  1960-61 
season  of  "The  Twentieth  Century" 
series  on  the  CBS  Television  Net- 
work. "The  Twentieth  Century" 
shooting  sites  within  the  United 
States  include  Atlantic  City,  N.J.; 
Burlington,  Vt.;  Dallas,  Tex.;  Idle- 
wild,  N.Y.;  Washington,  D.C.;  and 
Stead  Air  Force  Base,  Nevada. 
Abroad,  crews  are  assigned  to  Beirut, 
Berlin,  Cairo,  Moscow  and  Stock- 
holm, as  well  as  to  locations  in  Green- 
land and  Ireland.  Shooting  has  al- 
ready been  completed  in  Frankfurt, 
Tokyo,  and  with  Task  Force  Alpha 
somewhere  in  the  Atlantic. 

The  operation  of  the  film  units 
comes  as  "The  Twentieth  Century" 
prepares  for  the  first  season  of  its 
four-year  history  in  which  original 
shooting  will  predominate  over  his- 
torical film  footage.  Eighteen  of  the 
series'  26  1960-61  presentations  will 
be  films  shot  especially  for  the  pro- 
gram. 

CBS  News  Correspondent  Walter 
Cronkite  is  narrator. 


'Pay9  2nd  Week  Big 

Allied  Artists  reports  "Pay  or  Die" 
racked  up  the  year's  biggest  second 
week  gross  at  the  RKO  Albee  Theatre 
in  Brooklyn  with  $21,599  in  just  six 
days.  The  picture  grossed  over  $36,- 
000  in  its  first  week  at  the  Albee. 


SMPTE  Book  Published 

The  Society  of  Motion  Picture  and 
Television  Engineers  has  announced 
publication  of  a  181-page  book, 
"Control  Techniques  in  Film  Process- 
ing." The  book,  which  contains  73 
illustrations,  is  designed  for  persons 
engaged  in  film  processing  in  labora- 
tories serving  motion  picture,  televi- 
sion and  the  many  specialized  fields 
such  as  high  speed  and  instrumenta- 
tion photography. 


(Continued  from  page  1) 
subcommittee  hearing,  Pastore  also 
said  that  new  language  will  make  it 
clear  that  infractions  will  have  to  be 
both  wilfull  and  repeated  before  any 
sanctions  will  be  imposed.  ; 

Federal  Communications  Commis- 
sion Chairman  Frederick  Ford  ap- 
peared to  endorse  the  House  bill  as 
written.  Pastore  drew  an  admission 
from  him,  however,  that  FCC  could 
work  effectively  without  the  House 
bill's  forfeiture  provisions. 

Passage  Expected 

Pastore  expects  a  bill  to  be  passed 
during  the  short  session  of  Congress 
since  it  embodies  reforms  which  Con- 
gress "is  anxious  to  write  into  law." 
He  made  it  clear  from  the  outset, 
however,  that  he  has  reservations  as 
to  the  desirability  of  giving  FCC  au- 
thority to  suspend  radio  or  TV  station 
operations. 

Spokesmen  for  the  National  Asso- 
ciation of  Broadcasters  said  most  of 
the  House  bill's  provisions  are  "con- 
structive." It  objected  strongly  to  per- 
mitting FCC  to  fine  and  suspend  the 
licenses  of  individual  stations. 

The  American  Federation  of  Musi- 
cians has  urged  tighter  Congressional 
control  over  the  FCC.  It  has  indicated 
particular  concern  with  what  was 
called  FCC's  inability  to  "correct 
many  abuses  on  the  air  without  clear- 
cut  expression  of  Congressional  in- 
tent." 

Objected  to  Dubbing 

The  union's  assertion  came  in  con- 
nection with  the  FCC's  refusal  to  bar 
the  use  of  music  recorded  abroad  and 
later  dubbed  into  TV  soundtracks. 
Specifically,  the  AFM  urged  that  "any 
responsible  person  or  group"  be  per- 
mitted to  intervene  in  radio  and  tele- 
vision  license  hearings. 

JET  TO  BRITAIN 

aboard  BOAC's  daily 

MONARCH 
ROLLS  ROYCE 
INTERCONTINENTAL 
707 

(fastest  of  all  big  jets) 
with  'Golden  Service' 


reservations  through  your  Travel  Agent  or 
BRITISH  OVERSEAS  AIRWAYS  CORPORATION 

Jet  and/or  jet-prop  flights  from  New 
York,  Boston,  Chicago,  Detroit,  Honolulu, 
San  Francisco,  Montreal,  Toronto. 


Now  in  preparation— the  1961  Editions  of 
MOTION  PICTURE  ALMANAC 

TELEVISION  ALMANAC 


•  #  • 


In  these  two  companion  volumes  is  mirrored  the  whole 
business  world  of  the  screen.  Each  supplies  the  up-to-date 
facts  of  industrial  structure,  performance,  companies,  or- 
ganizations, products  and  services  in  its  own  particular 
field— plus  data  pertinent  to  both  motion  pictures  and 
television.  With  identical  biographical  sections,  the  Al- 
manacs provide  the  only  Who's-Who  of  these  inter- 
related industries.  Every  edition  is  sold  out  soon  after 
publication— to  make  sure  of  your  copy  or  set,  you  are 
advised  to  send  in  your  order  early.  There's  a  convenient 
coupon  below. 


■ 


At  your  fingertips  —  the  Whole  Business  World  of  the  Screen! 


1961 

INTilN ATIOH At 

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ALMANAC 


1961 


INTERNATIONAL 

Television 


ALMANAC 


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Sena*  a  copy  of  the  1961  Edition  of: 

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Date  


NAME, 


ADDRESS. 


Who 
What 

When  in  Television  and  Radio 


»L.  88,  NO.  30 


NEW  YORK,  U.S.A.,  FRIDAY,  AUGUST  12,  1960 


TEN  CENTS 


andau  Says: 


Ely  Landau 


Expansion  for 
TTA  Is  Set  by 
lanagement 

;lm  and  Broadcast 
pquisitions  in  View 


The  projected  distribution  of  Na- 
aal  Telefilm  Associates'  stock  to 
ckholders  of  National  Theatres  & 
T  elevision 
makes  possible 
the  return  of 
NTA  to  the 
East  under  in- 
dependent man- 
agement, Ely 
A.  Landau, 
chairman  and 
chief  executive 
officer,  said 
yesterday. 

Landau  said 
the  independ- 
e  n  t  manage- 
L  ment    will  be 
tiided  by  himself  and  Oliver  A.  Un- 
j'j  president,  and  will  facilitate  a 
figram  of  expansion  in  broadcast 
(Continued  on  page  4) 

>e  Three  Fox  Films 
mng  $10  Million  Each 

Special  to  THE  DAILY 

[Twentieth  Century-Fox  now  has  in 
r|;ase  three  major  films,  each  of 
fjich  is  headed  for  a  $10  million 
rid  wide  gross,  Glenn  Norris,  gen- 
?1  sales  manager,  predicted  yester- 
I'.  They  are  "From  the  Terrace," 
"I  ms  and  Lovers"  and  "The  Lost 
lirld." 

The  pictures  are  doing  outstanding 
( Continued  on  page  3 ) 

in  'Spartacus'  Trailers 
|jk  Months  in  Advance 

Spartacus"  is  establishing  a  new 
3rd  in  advance  theatre  trailer  ad- 
tising  and  cross-plug  trailer  ad- 
tising,  according  to  Jeff  Livingston, 
cutive  coordinator  of  sales  and  ad- 
tising  for  Universal  Pictures, 
fot  only  are  theatres  which  have 
keel  "Spartacus"  running  trailers 
( Continued  on  page  4 ) 


Estimate  MGM's  Fiscal 
1960  Net  at  $9.5  Million 

MGM  earnings  for  the  current  fis- 
cal year  ending  this  month  are  being 
estimated  by  Wall  Street  sources  in 
the  neighborhood  of  $3.75  per  share, 
or  approximately  $9,500,000. 

Exceptional  market  interest  has 
been  displayed  in  the  company's  stock 
for  the  past  several  weeks,  distin- 
guished by  a  large  turnover  in  daily 
trading.  After  establishing  a  new  high 
for  the  year  on  Wednesday,  the  issue 
dropped  VA  to  36%  on  profit-tak- 
ing yesterday.  Volume  was  in  excess 
of  20,000  shares  for  the  day. 


Summer  Business  Big, 
Jackter  Finds  on  Tour 

Theatre  business  was  good  every- 
where Rube  Jackter  stopped  on  a  tour 
he  has  just  completed  of  key  areas  in 
the  west,  mid- 
west, south  and 
southwest,  the 
Columbia  vice- 
president  and 
general   s  ales 
manager  said 
yesterday. 

"It  looks 
like  an  excellent 
summer  for  the 
industry,"  Jack- 
ter said,  "and 
everyo  n  e 
is  looking  for- 
w  a  r  d  to  an 
even    better  autumn." 

Purpose  of  the  Jackter  tour  was  to 
line  up  showcases  for  "The  3  Worlds 
of  Gulliver,"  Columbia's  Christmas  re- 
lease. Jackter  said  he  booked  the  film 
( Continued  on  page  2 ) 


Long-Rumored  Deal  Confirmed 

Columbia  to  Sell  Part 
Of  Post-'4Ss  to  TV 

Study  Plan  to  Convert  Screen  Gems  into 
Separate  Firm  Selling  Stock  to  Public 


Columbia  Pictures  will  release  a  part 
later  this  year  with  the  exact  number  to 

MPEA  Sets  Agreement 
On  Italian  Licenses 

Agreement  on  allocation  of  the  185 
import  licenses  allowed  member  com- 
panies of  the  Motion  Picture  Export 
Ass'n.  for  the  year  beginning  Sept.  1 
reportedly  was  reached  at  this  week's 
meeting  of  MPEA  directors.  The  al- 
locations agreed  upon  were  not  made 
public. 

The  board  discussed  Indonesian  re- 
mittance problems  on  the  basis  of  a 
preliminary  report  received  from  Her- 
( Continued  on  page  4 ) 

MCA  6-Month  Earnings 
Biggest  in  History 

Unaudited  net  earnings  of  MCA, 
Inc.,  for  the  first  six  months  ending 
June  30  were  $3,084,485,  the  highest 
in  the  history  of  the  company,  Jules 
C.  Stein,  chairman  of  the  board,  has 
announced.  They  compare  with 
$2,412,346  for  the  corresponding 
period  in  1959. 

Gross  earnings  before  taxes  for  the 
period  this  year  were  $6,515,547  com- 
pared with  $4,981,974. 


CPA  Examines  Problems  Created 
By  Sales  of  Films  to  Television 

Television  has  forced  the  traditional  amortization  methods  of  the  motion 
picture  industry  to  be  revised,  a  prominent  Price  Waterhouse  &  Co.  certified 
public  accountant  concludes  in  an  article  he  has  written  for  this  week's 
"Motion  Picture  Herald,"  out  today. 


Warde  B.  Ogden,  in  charge  of  a 
group  within  his  firm  which  special- 
izes in  the  entertainment  industry, 
says  that  most  film  producers  now 
should  begin  setting  aside  portions 
of  theatrical  production  cost  to  be 
applied  against  future  television  rev- 
enue. He  qualifies  his  recommenda- 


tion, however,  by  asking  the  reader 
not  to  misinterpret  it  as  an  indict- 
ment of  those  producers  "whose  own 
experience  and  judgment  lead  to  an 
opposite  position." 

"In   evaluating    current  theatrical 
films,"   Ogden  writes,   "it   must  be 
(Continued  on  page  5) 


of  the 
rumored 


of  its  post- 1948  library  to  television 
be  licensed  depending  on  market  con- 
ditions existing  at  the  time. 

C  o  n  f  i  rma- 
tion 
long 

deal  was  con- 
tained in  a  re- 
p  o  r  t  by  A. 
Schneider,  Co- 
lumbia presi- 
dent, quoted 
by  the  Dow 
[ones  ticker 
yesterday. 

C  o  1  u  m  b  ia 
will    thus  be- 
come the  fourth 
najor  distribu- 
tor to  release  some  of  its  post-1948 
pictures  to   TV,   the   report  noted. 
Warner  Bros,  last  month  announced 
an  agreement  involving  over  100  of 
its  library,   and   United  Artists  has 
been  licensing  such  pictures  for  sev- 
eral years.  In  addition  20th  Century- 
Fox  is  reported  turning  over  a  num- 
ber of  its  newer  pictures  to  TV. 

At  the  same  time  Schneider  re- 
vealed that  Columbia  is  considering 
the    possibility    of    making  Screen 
(  Continued  on  page  4) 


A.  Schneider 


Coalition  Seen  Forming 
Against  U.S.  Wage  Bill 

Special  to  THE  DAILY 

WASHINGTON,  Aug.  11.  -  The 
minimum  wage  debate  droned  along 
on  a  semi-deserted  Senate  floor  today 
as  Bepublicans  and  Southern  Demo- 
crats attacked  the  measure  sponsored 
by  Democratic  presidential  nominee 
John  F.  Kennedy  (Mass.). 

In  the  course  of  the  debate,  Ken- 
nedy took  the  floor  to  ask  his  col- 
leagues how  long  debate  on  this 
( Continued  on  page  3 ) 


TELEVISION  TODAY— page  5 


Motion  Picture  Daily 


Friday,  August  12, 


PERSONAL 
MENTION 


ROBERT  L.  LIPPERT,  liaison  be- 
tween Associated  Productions, 
Inc.,  and  20th  Century-Fox,  returned 
to  Hollywood  yesterday  from  New 
York. 

• 

Paul  Nathan,  assistant  to  Hal 
Wallis  at  Paramount,  has  returned  to 
Hollywood  from  Europe. 

• 

Harry  Willard,  of  Theatrical 
Film  Distributors,  New  York,  was  in 
Atlanta  from  here. 

• 

Ray  Stark,  producer  of  "The 
World  of  Suzie  Wong"  for  Paramount, 
will  return  to  New  York  at  the  week- 
end from  London. 

• 

Mrs.  Tellie  Shapiro,  vice-presi- 
dent of  Poster  and  Printing  Co.,  At- 
lanta, is  recovering  there  from  a  frac- 
tured arm  and  shoulder. 

• 

Shirley  MacLaine  has  arrived  in 
New  York  from  Hollywood. 

Indianapolis  Theatre 
Converts  to  Cinerama 

The  Indiana  Theatre  in  Indianapo- 
lis has  been  converted  to  Cinerama 
and  will  open  with  "This  Is  Cine- 
rama" on  Sept.  28,  it  was  announced 
here  by  B.  G.  Kranze,  vice-president 
of  Cinerama,  Inc.,  and  Charles  Rea- 
gan, president  of  Greater  Indianapolis 
Amusement  Co.,  Inc. 

The  opening  will  be  sponsored  by 
the  Press  Club  of  Indianapolis. 

Fox  Signs  3  Stooges 

HOLLYWOOD,  Aug.  11.  -  The 
Three  Stooges,  comedy  trio,  have  been 
signed  to  star  in  a  picture  entitled 
"Snow  White  and  the  Three  Stooges," 
production  head  Robert  Goldstein  an- 
nounced here  yesterday  at  20th  Cen- 
tury-Fox. The  picture  will  be  made  in 
association  with  Chanford  Productions 
with  Chanford's  Charles  Wick  as 
producer. 


NEW  YORK  THEATRES 


—  RADIO  CITY  MUSIC  HALL — | 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 

DIP.''.  BOGARDE  as  Franz  Liszt 
A  COLUMBIA  PICTURE  la  Cinemascope  &  Eastman  Color 
ON  THE  GREAT  STAGE  "FESTIVAL" 


Trade  Show  to  feature 
Latest  in  Equipment 

Some  of  the  newest  theatre  seating 
and  concessions  equipment  will  be  on 
display  at  the  motion  picture  industry 
trade  show  to  be  staged  at  the  Am- 
bassador Hotel  in  Los  Angeles,  Sept. 
13-16,  in  conjunction  with  the  13th 
annual  convention  of  Theatre  Owners 
of  America,  it  was  announced  by  Al- 
bert M.  Pickus,  TOA  president. 

Pickus  said  that  the  Coca  Cola 
Company,  Switzer's  Licorice  Com- 
pany, American  Seating  Company, 
Cretors  and  Company,  Selmix  Dis- 
pensers, and  Amcoin  Corporation,  will 
exhibit  their  newest  equipment  at  the 
giant  trade  show. 

The  show  will  be  staged  in  co- 
sponsorship  with  the  Theatre  Equip- 
ment Dealers  Association  and  the 
Theatre  Equipment  Supply  and  Man- 
ufacturers' Association.  Show  hours 
will  be  from  2  to  6  P.M.  on  Tuesday, 
Thursday  and  Friday  afternoons,  Sept. 
13,  15  and  16,  and  from  10  A.M.  to 
1  P.M.  on  Wednesday,  Sept.  14. 

Will  Show  New  Dispenser 

The  Coca-Cola  Company  will  fea- 
ture its  new  director  three-drink  dis- 
pensing equipment.  The  machine, 
which  is  a  self-contained  unit  and 
mechanically  refrigerated,  dispenses 
Coca-Cola  and  two  other  flavored 
drinks.  The  Coca-Cola  displays  will 
be  "manned"  at  the  show  by  Charles 
Okun,  Charles  Bourdelais,  Philip 
Heyden  and  Hal  Gibson, 

The  Switzer's  Licorice  Company  of 
St.  Louis  will  exhibit  its  5c,  10c  and 
15c  licorice  candy  packages,  its  5c 
and  10c  Cherry  Red,  and  its  5c  and 
10c  chocolate  packages.  C.  M.  Switzer 
and  J.  F.  Switzer  will  man  their  com- 
pany's exhibit. 

The  Cretors  and  Company  of  Pop- 
corn Village,  Nashville  and  Chicago, 
will  display  its  full  line  of  concessions 
equipment,  including  its  new  Cretors 
automatic  popcorn  machine,  its  Cre- 
tors new  automatic  caramel  corn  mix- 
er, Cretors  new  counter  popcorn 
warmer  and  Cretors  perfection  candy 
floss  machine.  H.  E.  Chrisman  will  be 
in  charge  of  this  display. 

Kornbluth,  Zimmerman  in  Charge 

M.  E.  Kornbluth  and  R.  H.  Zim- 
merman will  man  the  booths  of  the 
American  Seating  Company  of  Grand 
Rapids,  Mich.  This  company's  dis- 
play, Kornbluth  said,  will  consist  of 
the  "newest  and  finest  in  theatre  seat- 
ing." 

Selmix  Dispensers,  Inc.,  and  Am- 
coin Corporation,  both  of  Long  Is- 
land City,  New  York,  will  display  the 
new  Selmix  cascade  drink  dispenser 
and  the  Selmix  refrigerated  barrel, 
and  the  Amcoin  coffee  urn  equipment 
—the  Silhouette  Twin  3,  the  revised 
Touch-amatic,  and  the  revised  com- 
bination urns.  Al  Dale  and  O.  Fallon 
will  be  in  chargeof  this  joint  display. 


Report  U.S.,  Russia  Film 
Exchange  Won't  Be  Renewed 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  11.  -  The 
motion  picture  cultural  exchange 
agreement  between  the  United  States 
and  Russia  will  not  be  renewed,  ac- 
cording to  a  story  by  Jay  Carmody, 
drama  editor,  in  the  "Washington 
Star." 

Any  exchange  of  film  between  the 
two  countries  will  have  to  be  on  a 
"strictly  business  basis"  after  1960. 
Carmody  explains  this  implies  "no 
breach  of  cinema  relations  between 
the  two  capitals."  It  was  always  im- 
plicit in  the  arrangements  that  it 
would  be  a  "one-shot  deal." 


Jackter  Stmty 


:res 
rip, 


Branches  Aligned  for 
Youngstein  Sales  Drive 

United  Artists  yesterday  announced 
the  alignment  of  its  33  branches  for 
the  Max  Youngstein  sales  drive,  which 
will  run  for  22  weeks  in  honor  of  the 
UA  vice-president.  A  record  sum  of 
more  than  $60,000  in  cash  prizes  will 
be  awarded  to  the  33  competing 
branches  in  the  United  States  and 
Canada.  Co-captains  are  William  J. 
Heineman,  vice-president,  and  David 
V.  Picker,  executive  assistant  to  Ar- 
thur B.  Krim,  president. 

The  branch  line-up  for  the  sales 
drive  is  as  follows:  Group  one:  At- 
lanta, Boston,  Chicago,  Dallas,  De- 
troit, Jacksonville,  Los  Angeels,  New 
York,  Philadelphia,  San  Francisco  and 
Washington. 

Group  two:  Buffalo,  Charlotte, 
Cincinnati,  Cleveland,  Denver,  Kan- 
sas City,  New  Orleans,  Pittsburgh, 
St.  Louis,  Seattle  and  Toronto. 

Group  three:  Calgary,  Indianapolis, 
Milwaukee,  Minneapolis,  Montreal, 
New  Haven,  Omaha,  St.  John,  Salt 
Lake  City,  Vancouver  and  Winnipeg. 

Sees  Record  for  'Song' 

Russell  V.  Downing,  president  of 
Radio  City  Music  Hall,  last  evening 
reported  that  "Song  Without  End," 
the  story  of  Franz  Liszt,  in  its  open- 
ing day  at  the  theatre  had  grossed 
$14,178  at  5  P.M.  This  figure,  said 
Downing,  indicated  that  the  William 
Goetz  production  would  set  an  open- 
ing-day, non-holiday  record  for  the 
house.  That  mark,  $29,146,  is  held 
by  "North  by  Northwest"  and  was 
set  about  a  year  ago. 

$1,169,232  for  'Bells' 

"Bells  Are  Ringing"  completed  its 
engagement  at  Radio  City  Music  Hall 
here  on  Wednesday  with  a  seven- 
week  total  box-office  gross  of  $1,169,- 
232,  with  the  seventh  and  final  week 
exceeding  the  sixth,  it  was  disclosed 
yesterday  by  M-G-M. 


( Continued  from  page  1 ) 
into  more  than  150  first-run  tf 
for  the  prime  holiday  time  on  hi 

The  picture  was  screened  ii'ife. 
troit,  Chicago,  Los  Angeles,  l^as 
City,  Dallas,  Atlanta,  and  Ja'ion- 
ville.  Initial  response  was  so  eiLr. 
aging,  Jackter  said,  that  he  ej>cts 
all  available  prints  of  the  fill  j  for 
Christmas  to  be  spoken  for  wi  h  a  , 
a  short  time. 

General  feeling,  Jackter  said  was 
that  "Gulliver"  will  do  as  great,,  jnot . 
greater,  business  than  "The  7trijoy- 
age  of  Sinbad,"  the  most  sucfpfol 
Christmas  release  in  the  histcj  of ' 
Columbia. 

While  in  Dallas,  Jackter  wabre- 
sented  with  a  gold  plaque  ins  bed 
"To  the  World's  No.  1  Saleik" 
The  presentation  was  made  by  John 
Rowley,  president  of  Rowley  Uted 
Theatres,  on  behalf  of  six  cjufc 
headquartered  in  Dallas,  includi  jln- 
terstate,  Jefferson,  Rowley  Died, 
Frontier,  Texas  Consolidated  janci 
Trans-Texas. 


Johnston  Leaves  onii 
Trip  to  Africa  Todati 

Eric  Johnston,  president  of  th Mo- 
tion Picture  Export  Associatioi  jwill 
leave  for  Africa  today  accomjjiied 
by  Ralph  Hetzel,  vice-preside  j  of 
MPEA. 

Johnston  for  some  time  has  pljjmed 
to  visit  Africa,  the  last  great  ude- 
veloped  market  in  the  worl  j  for 
American  motion  pictures.  Tho  b  it 
may  be  some  time  before  Africtcan 
be  an  important  film  market,  Joiiston 
feels  that  now  is  the  time  to  stuilthe 
prospects  and  to  establish  a  pi  foi 
developing  these  markets. 

In  commenting  on  the  signii  incc 
of  his  African  tour,  Johnston  aid: 
"As  the  world  spotlight  tur:,'  on 
Africa,  there  will  be  more  andiore 
attention  focused  on  the  imaW 
Americans  that  is  created  in  thturi 
can  mind.  There  is,  of  course,  ncaore 
important  medium  of  communitticn 
or  no  more  important  way  of  reipiin 
the  African  people  than  throug  (mo- 
tion pictures.  I  want  to  make  ;Srs; 
hand  study  of  this  situation."; 

Johnston  will  also  study  the  ip 
tunities  for  American  investmei 
trade   development  in   each  c 
countries  visited. 

Countries  listed  on  Johnston's  dot 
rary  include:  Senegal,  Liberia,  (jatia, 
Nigeria,  Union  of  South  jjrka, 
Mozambique,  Southern  Rhifesir 
Kenya,  Tanganyika  and  Egypt. 


r 

m 


Fox  Dividend  40$ 

The   board   of   directors  oim 
Century-Fox    yesterday  declail 
quarterly  dividend  on  the  com' 
stock  of  40  cents,  payable  Se]]| 
to  stockholders  of  record  Sept.  1 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.pdU; 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,   Charles  S.  Aaronson,   Editorial  Director;   Pinky   Herman,  Eastern  Editor.   Hollywood  ifow. 
Yucca- Vine  Building,   Samuel   D.   Berns,   Manager;   Telephone   HOllywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.   C;  London  Bunf'. 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  P«" 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  ; 
Cable   address:    "Quigpubco.    New    York"    Martin    Quigley,    President;    Martin    Quigley,  Jr.,  Vice-President;   Theo  J.   Sullivan,   Vice-President  and  Treasurer;   Raymond   bal.nt . 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  jrw 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;   Motion   Picture  Almanac,  Television  Almanac,   Fame.   Entered  as  P» 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copie."- 


I 


Motion  Picture  Daily 


Estimate  Fox  Films  Gross 


( Continued 

business  both  here  and  abroad,  he 
said,  giving  as  one  example  "Sons  and 
Lovers,"  which  he  called  the  largest 
grossing  attraction  ever  to  play  Egypt, 
receipts  far  outstripping  those  of  any 
other  20th  Century-Fox  attraction  in 
the  past. 

Norris  also  said  that  "From  the  Ter- 
race," in  release  less  than  a  month, 
has  already  exceeded  the  million-and- 
a-half  mark  with  theatres  throughout 
the  country  reporting  grosses  substan- 
tially ahead  of  "The  Young  Lions" 
and  in  many  instances  matching  "Pey- 
ton Place." 

"The  Lost  World,"  Norris  contin- 
ued, "is  well  over  the  million  dollar 
mark  and  is  outgrossing  'Journey  to 
the  Center  of  the  Earth'  in  virtually 
every  play  date." 

The  20th  sales  manager  also  point- 
ed to  the  record-breaking  business  be- 


from  page  1 ) 

ing  done  by  "Sons  and  Lovers"  in 
New  York  and  London. 

"Never  before  has  Twentieth  Cen- 
tury-Fox had  such  a  back-to-back  con- 
centration of  commercial  pictures," 
Norris  said,  "and  looking  toward  the 
immediate  future,  we  expect  'Let's 
Make  Love'  to  outperform  the  block- 
busters now  in  release."  He  added 
that  "High  Time,"  "North  to  Alas- 
ka," "Desire  in  the  Dust,"  "Circle  of 
Deception,"  "Wizard  of  Baghdad," 
"Flaming  Heart"  and  "Esther  and  the 
King"  constitute  the  "strongest  Sep- 
tember, October,  November  and  De- 
cember schedule  of  releases  in  the 
history  of  Twentieth  Century-Fox." 

"Again  I  reiterate,  there  is  no  short- 
age of  good  boxoffice  pictures  at 
Twentieth— and  that  we  will  continue 
to  devote  all  of  our  efforts  to  supply 
top  budget  attractions  every  month." 


]  day,  August  12,  1960 


0-Page  Portfolio  for 
sn-Hur7  Promotion  Ready 

A  170-page  promotion  portfolio 
1  just  been  published  by  Metro- 
(  dwyn-Mayer  for  "Ben-Hur."  It  is 
c  ided  into  six  sections.  The  adver- 
t hg,  publicity,  and  exploitation  sec- 
t  is  contain  sixteen  pages  each, 
fj'd  with  the  techniques  and  tools 
o.  "Ben-Hur"  showmanship.  Others 
i  ude  reviews,  accessories,  and 
gup  sales. 

Is.  Wage  Bill 


( Continued  from  page  1 ) 

ftisure  could  be  expected  to  last, 
a  whether  there  was  any  chance 
tj:  it  might  be  ended  on  Saturday. 
I  ■  equivocal  answers  he  received, 
fcj;n  by  observers  to  be  a  clear  re- 
I :  to  the  nominee  by  some  mem- 
m  of  his  own  party,  quickly  led  to 
Ibulation  that  a  Republican-South- 
e  coalition  might  be  forming  to  try 
halk  the  wage  bill  to  death. 

Dirksen  to  File  Measure 

enate  minority  leader  Dirksen 
(1  111.)  stated  that  he  plans  to  in- 
ti  luce  a  corrected  version  of  the 
Hise-passed  wage  bill  as  a  sub- 
sdte  for  the  Kennedy  measure.  This 
wild  raise  the  pay  floor  to  $1.15 
hjrly  and  extend  coverage  to  cer- 
t;|  categories  of  retail  chain  store 
Sdoyees. 

f'he  debate  was  begun  by  a 
If  fthy  speech  by  Sen.  Barry  Gold- 
vier  (R.,  Ariz.),  a  strong  opponent 
I  any  change  in  the  present  law. 
F-  said  that  the  Kennedy  bill  would 
b  aden  the  concept  of  interstate 
c'imerce  most  dangerously. 

l?al  Estate  Unit  Reports 
^352,000  Saw  Its  Film 

From  THE  DAILY  Bureau 

Washington,  Aug.  11.  -  More 

|ii  3,352,000  persons  had  seen 
lie  House  Hunters,"  a  film  pro- 
led  for  the  National  Association 
I  Real  Estate  Boards  by  the  end  of 
J  e,  according  to  the  organization. 
| 'he  total— which  omits  those  who 
Si 1  the  production  at  screenings  spon- 
|:d  by  real  estate  men  or  organ- 
i'  ions— is  made  up  of  theatrical, 
jivision,  and  service  club  audiences. 

At  Theatres  and  Clubs 

JAREB  estimates  that  1,250,402 
I  sons  saw  the  film  in  653  commer- 
I  theatres  in  May  and  June.  Some 
I  ,652  were  at  service  club  screen- 

■in  audience  of  1,736,694  is  at- 
tj'uted  to  the  film's  95  telecasts. 

irisch  Press  Meet  Set 

rIOLLYWOOD,  Aug.  11. -A  press 
c  ference  Monday  morning  at  Bev- 
V  Hills,  hosted  by  the  Mirisch 
I'thers,  Harold,  Walter  and  Mar- 
will  mark  the  third  anniversary 
c  the  company,  which  releases  its 
iduct  through  United  Artists. 


Cantor  Sold  N.T.  &  T. 
Shares  in  June-July 

B.  Gerald  Cantor,  chairman  of  Na- 
tional Theatres  &  Television,  with 
associated  interests,  disposed  of  large 
blocks  of  N.T.&T.  stock  in  June  and 
July,  according  to  a  New  York  Stock 
Exchange  report  of  changes  in  stock- 
holdings of  officers  of  listed  com- 
panies. 

Cantor  reported  sale  of  8,059 
shares  and  a  gift  of  20  shares,  reduc- 
ing direct  holdings  to  100,000;  the 
sale  of  all  of  8,000  shares  held  by 
Cantor,  Fitzgerald  &  Co.,  and  sale  of 
2,400  shares  held  by  Cantor  &  Son, 
Inc.,  reducing  that  holding  to  2,600. 

Eugene  V.  Klein,  an  N.  T.  &  T. 
director,  sold  7,500  shares,  reducing 
holdings  to  52,323. 

Also  reported  was  the  acquisition 
by  Benj.  Kalmenson,  Warner  Bros, 
executive  vice-president,  of  20,000 
shares  under  a  stock  option,  con- 
stituting his  entire  holding. 

The  American  Stock  Exchange  re- 
ported the  purchase  by  Nicolas 
Reisini,  chairman  and  president  of 
Cinerama,  Inc.,  of  3,850  shares,  in- 
creasing his  current  holdings  to 
361,150. 

'Cleopatra'  for  Road 
In  Early  June  Next  Year 

"Cleopatra,"  which  will  begin  film- 
ing in  the  Todd-AO  process  on  Sept. 
15,  will  be  available  for  roadshow 
release  in  early  June  of  1961.  This 
was  disclosed  yesterday  after  an  ex- 
ecutive board  meeting  at  the  20th 
Century-Fox  home  offices  chaired  by 
president  Spyros  P.  Skouras. 

The  film,  which  is  being  produced 
by  Walter  Wanger  and  directed  by 
Rouben  Mamoulian  in  various  parts 
of  the  world,  will  begin  in  London, 
moving  then  to  the  Holy  Land.  Much 
important  filming  will  be  done  in 
Egypt  itself  and  in  sections  of  the 
Middle  East.  Elizabeth  Taylor  is 
starred. 


SPG  Representation 
In  AMPP  Invited 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  11.  -  The 
Screen  Producers  Guild  has  received 
an  invitation  from  Eric  Johnston  to 
have  two  or  three  of  its  representa- 
tives actively  represent  the  guild  in 
the  Association  of  Motion  Picture 
Producers  since  "independent  pro- 
ducers are  part  of  management  and 
are  paying  dues  to  AMPP,"  John- 
ston pointed  out  at  an  SPG  board 
meeting  Monday  night  in  the  Beverly 
Hilton  "Hotel. 

Stooges  Stay  Against 
Columbia  Dissolved 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  11.  -  The 
temporary  restraining  order  placed 
against  Columbia  Pictures  on  the  dis- 
tribution of  "Stop,  Look  and  Laugh," 
filed  by  The  Three  Stooges  on  the 
claim  that  the  film  was  not  new  but 
a  compilation  of  their  old  two-reel- 
ers,  was  dissolved  yesterday  by 
Superior  Court  Judge  Ellsworth 
Meyer. 


Preminger  Sets  'Advise9 

WASHINGTON,  Aug.  11.  -  Otto 
Preminger  has  informed  Allen  Drury, 
author  of  "Advise  and  Consent"  that 
he  will  start  shooting  the  film  version 
in  September  1961,  probably  here. 
Script-writer  Wendell  Mayes  is  ex- 
pected here  in  the  near  future  to 
familiarize  himself  with  the  Senate, 
where  much  of  the  book  takes  place. 


Disney  Dividend  Set 

HOLLYWOOD,  Aug.  11.  -  The 
board  of  directors  of  Walt  Disney 
Productions  at  its  regular  meeting  to- 
day, declared  a  quarterly  dividend  of 
10  cents  per  share  on  the  company's 
common  capital  stock,  payable  Oct. 
1,  1960,  to  stockholders  of  record 
on  Sept.  16,  1960. 


3 


PEOPLE 


Charles  C.  Cassinelli,  of  the  Wyom- 
ing Theatre  Co.,  Mullens,  West  Va., 
has  enrolled  his  Pineville  Drive-in 
Theatre,  of  that  community,  in  Thea- 
tre Owners  of  America,  it  was  dis- 
closed yesterday  by  Albert  M.  Pickus, 
president  of  TOA. 

□ 

Johanna  Grant,  publicist,  has  been 
retained  by  Columbia  Pictures  to  do 
special  national  promotion  on  Hall 
Bartlett's  "All  the  Young  Men," 
which  will  have  its  world  premiere 
at  the  Roosevelt  Theatre  in  Chicago 
on  Aug.  18. 

□ 

William  M.  McCormick  has  been 
named  president  of  the  Yankee  Net- 
work division  of  RKO  General,  Inc. 
Most  recently  he  was  vice-president 
and  director  of  sales  for  WOR-Radio 
here.  In  his  new  post  he  succeeds 
Norman  Knight,  who  has  resigned  in 
order  to  give  all  his  time  to  his  pri- 
vate business  interests. 

□ 

Gary  Dartnall,  formerly  on  the 
sales  staff  of  Associated  British  Pathe, 
has  been  named  overseas  sales  rep- 
resentative for  Lion  International, 
London.  He  will  leave  shortly  for  the 
Middle  East  on  his  first  trip  for  the 
company. 

EMI  Takes  Over  Rank 
Record  Companies 

From  THE  DAILY  Bureau 

LONDON,  Aug.  9  (By  Air  Mail). 
—The  Rank  Organisation,  Ltd.,  and 
Electric  and  Musical  Industries,  Ltd., 
have  announced  that  in  future  the 
popular  Top  Rank  Label  of  Rank  Rec- 
ords, Ltd.,  will  be  handled  in  the 
U.K.  by  E.M.I.  The  Rank  American 
companies,  Rank  Records  of  America, 
Inc.,  and  Rank  Records  International, 
Inc.,  are  to  continue  in  full  operation 
and  the  U.S.  recordings  of  their  cata- 
logues will  continue  to  be  released 
under  the  Top  Rank  Label  but  by 
E.M.I.  Records,  Ltd. 

The  statement  added,  "It  is  felt 
that  the  extensive  facilities  available 
through  E.'M.I.  will  make  possible  a 
more   effective  distribution." 

Rank  Records  has  thus  fallen  a 
casualty  in  the  disc  war  after  only 
18  months  of  operation.  The  Rank 
Organisation  had  made  elaborate 
plans  to  capture  a  huge  slice  of  the 
rich  "pop"  disc  market  by  selling  at 
cheaper  prices  than  those  customarily 
obtaining  through  its  Gaumont  and 
Odeon  theatres.  Operations  in  the  first 
year  are  believed  to  have  resulted  in 
a  heavy  loss. 

The  name  "Top  Rank"  is  to  be  kept 
for  the  time  being  in  view  of  existing 
commitments. 

Sir  Joseph  Lockwood,  E.M.I,  chair- 
man, said  today:  "No  money  is  in- 
volved in  the  present  deal.  We  are 
simply  taking  over  the  Rank  Record 
assets  and  liabilities." 


Motion  Picture  Daily 


Friday,  August  12, 


PERSONAL 
MENTION 


ROBERT  L.  LIPPERT,  liaison  be- 
tween Associated  Productions, 
Inc.,  and  20th  Century-Fox,  returned 
to  Hollywood  yesterday  from  New 
York. 

• 

Paul  Nathan,  assistant  to  Hal 
Wallis  at  Paramount,  has  returned  to 
Hollywood  from  Europe. 

• 

Harry  Willard,  of  Theatrical 
Film  Distributors,  New  York,  was  in 
Atlanta  from  here. 

• 

Ray  Stark,  producer  of  "The 
World  of  Suzie  Wong"  for  Paramount, 
will  return  to  New  York  at  the  week- 
end from  London. 

• 

Mrs.  Tellie  Shapiro,  vice-presi- 
dent of  Poster  and  Printing  Co.,  At- 
lanta, is  recovering  there  from  a  frac- 
tured arm  and  shoulder. 

• 

Shirley  MacLaine  has  arrived  in 
New  York  from  Hollywood. 

Indianapolis  Theatre 
Converts  to  Cinerama 

The  Indiana  Theatre  in  Indianapo- 
lis has  been  converted  to  Cinerama 
and  will  open  with  "This  Is  Cine- 
rama" on  Sept.  28,  it  was  announced 
here  by  B.  G.  Kranze,  vice-president 
of  Cinerama,  Inc.,  and  Charles  Rea- 
gan, president  of  Greater  Indianapolis 
Amusement  Co.,  Inc. 

The  opening  will  be  sponsored  by 
the  Press  Club  of  Indianapolis. 

Fox  Signs  3  Stooges 

HOLLYWOOD,  Aug.  11.  -  The 
Three  Stooges,  comedy  trio,  have  been 
signed  to  star  in  a  picture  entitled 
"Snow  White  and  the  Three  Stooges," 
production  head  Robert  Goldstein  an- 
nounced here  yesterday  at  20th  Cen- 
tury-Fox. The  picture  will  be  made  in 
association  with  Chanford  Productions 
with  Chanford's  Charles  Wick  as 
producer. 


NEW  YORK  THEATRES 


i —  RADIO  CITY  MUSIC  HALL — 

Rockefeller  Center  -  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 

DIP/:  BOGARDE  as  Franz  Liszt 
ft  COLUMBiA  PICTURE  la  Cinemascope  &  Eastman  Color 
ON  THE  GREAT  STAGE  "FESTIVAL" 


Trade  Show  to  feature 
Latest  in  Equipment 

Some  of  the  newest  theatre  seating 
and  concessions  equipment  will  be  on 
display  at  the  motion  picture  industry 
trade  show  to  be  staged  at  the  Am- 
bassador Hotel  in  Los  Angeles,  Sept. 
13-16,  in  conjunction  with  the  13th 
annual  convention  of  Theatre  Owners 
of  America,  it  was  announced  by  Al- 
bert M.  Pickus,  TOA  president. 

Pickus  said  that  the  Coca  Cola 
Company,  Switzer's  Licorice  Com- 
pany, American  Seating  Company, 
Cretors  and  Company,  Selmix  Dis- 
pensers, and  Amcoin  Corporation,  will 
exhibit  their  newest  equipment  at  the 
giant  trade  show. 

The  show  will  be  staged  in  co- 
sponsorship  with  the  Theatre  Equip- 
ment Dealers  Association  and  the 
Theatre  Equipment  Supply  and  Man- 
ufacturers' Association.  Show  hours 
will  be  from  2  to  6  P.M.  on  Tuesday, 
Thursday  and  Friday  afternoons,  Sept. 
13,  15  and  16,  and  from  10  A.M.  to 
1  P.M.  on  Wednesday,  Sept.  14. 

Will  Show  New  Dispenser 

The  Coca-Cola  Company  will  fea- 
ture its  new  director  three-drink  dis- 
pensing equipment.  The  machine, 
which  is  a  self-contained  unit  and 
mechanically  refrigerated,  dispenses 
Coca-Cola  and  two  other  flavored 
drinks.  The  Coca-Cola  displays  will 
be  "manned"  at  the  show  by  Charles 
Okun,  Charles  Bourdelais,  Philip 
Heyden  and  Hal  Gibson. 

The  Switzer's  Licorice  Company  of 
St.  Louis  will  exhibit  its  5c,  10c  and 
15c  licorice  candy  packages,  its  5c 
and  10c  Cherry  Red,  and  its  5c  and 
10c  chocolate  packages.  C.  M.  Switzer 
and  J.  F.  Switzer  will  man  their  com- 
pany's exhibit. 

The  Cretors  and  Company  of  Pop- 
corn Village,  Nashville  and  Chicago, 
will  display  its  full  line  of  concessions 
equipment,  including  its  new  Cretors 
automatic  popcorn  machine,  its  Cre- 
tors new  automatic  caramel  corn  mix- 
er, Cretors  new  counter  popcorn 
warmer  and  Cretors  perfection  candy 
floss  machine.  H.  E.  Chrisman  will  be 
in  charge  of  this  display. 

Kornbluth,  Zimmerman  in  Charge 

M.  E.  Kornbluth  and  R.  H.  Zim- 
merman will  man  the  booths  of  the 
American  Seating  Company  of  Grand 
Rapids,  Mich.  This  company's  dis- 
play, Kornbluth  said,  will  consist  of 
the  "newest  and  finest  in  theatre  seat- 
ing." 

Selmix  Dispensers,  Inc.,  and  Am- 
coin Corporation,  both  of  Long  Is- 
land City,  New  York,  will  display  the 
new  Selmix  cascade  drink  dispenser 
and  the  Selmix  refrigerated  barrel, 
and  the  Amcoin  coffee  urn  equipment 
—the  Silhouette  Twin  3,  the  revised 
Touch-amatic,  and  the  revised  com- 
bination urns.  Al  Dale  and  O.  Fallon 
will  be  in  chargeof  this  joint  display. 


Report  U.S.,  Russia  Film 
Exchange  Won't  Be  Renewed 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  11.  -  The 
motion  picture  cultural  exchange 
agreement  between  the  United  States 
and  Russia  will  not  be  renewed,  ac- 
cording to  a  story  by  Jay  Carmody, 
drama  editor,  in  the  "Washington 
Star." 

Any  exchange  of  film  between  the 
two  countries  will  have  to  be  on  a 
"strictly  business  basis"  after  1960. 
Carmody  explains  this  implies  "no 
breach  of  cinema  relations  between 
the  two  capitals."  It  was  always  im- 
plicit in  the  arrangements  that  it 
would  be  a  "one-shot  deal." 


Branches  Aligned  for 
Youngstein  Sales  Drive 

United  Artists  yesterday  announced 
the  alignment  of  its  33  branches  for 
the  Max  Youngstein  sales  drive,  which 
will  run  for  22  weeks  in  honor  of  the 
UA  vice-president.  A  record  sum  of 
more  than  $60,000  in  cash  prizes  will 
be  awarded  to  the  33  competing 
branches  in  the  United  States  and 
Canada.  Co-captains  are  William  J. 
Heineman,  vice-president,  and  David 
V.  Picker,  executive  assistant  to  Ar- 
thur B.  Krim,  president. 

The  branch  line-up  for  the  sales 
drive  is  as  follows:  Group  one:  At- 
lanta, Boston,  Chicago,  Dallas,  De- 
troit, Jacksonville,  Los  Angeels,  New 
York,  Philadelphia,  San  Francisco  and 
Washington. 

Group  two:  Buffalo,  Charlotte, 
Cincinnati,  Cleveland,  Denver,  Kan- 
sas City,  New  Orleans,  Pittsburgh, 
St.  Louis,  Seattle  and  Toronto. 

Group  three:  Calgary,  Indianapolis, 
Milwaukee,  Minneapolis,  Montreal, 
New  Haven,  Omaha,  St.  John,  Salt 
Lake  City,  Vancouver  and  Winnipeg. 


Jackter  Stud 


(Continued  from  page  1) 
into  more  than  150  first-run  th< 
for  the  prime  holiday  time  on  hi;  \ 
The  picture  was  screened  in 
troit,  Chicago,  Los  Angeles,  E 
City,  Dallas,  Atlanta,  and  Jac 
ville.  Initial  response  was  so  en< 
aging,  Jackter  said,  that  he  ex 
all  available  prints  of  the  filn 
Christmas  to  be  spoken  for  wit 
a  short  time. 

General  feeling,  Jackter  saidj 
that  "Gulliver"  will  do  as  great, 
greater,  business  than  "The  7thi 
age  of  Sinbad,"  the  most  suco 
Christmas  release  in  the  histo 
Columbia. 

While  in  Dallas,  Jackter  was 
sented  with  a  gold  plaque  insc 
"To  the  World's  No.  1  Sales 
The  presentation  was  made  by 
Rowley,  president  of  Rowley  L 
Theatres,  on  behalf  of  six  ci 
headquartered  in  Dallas,  includii 
terstate,  Jefferson,  Rowley  U 
Frontier,  Texas  Consolidated 
Trans-Texas. 


Sees  Record  for  'Song9 

Russell  V.  Downing,  president  of 
Radio  City  Music  Hall,  last  evening 
reported  that  "Song  Without  End," 
the  story  of  Franz  Liszt,  in  its  open- 
ing day  at  the  theatre  had  grossed 
$14,178  at  5  P.M.  This  figure,  said 
Downing,  indicated  that  the  William 
Goetz  production  would  set  an  open- 
ing-day, non-holiday  record  for  the 
house.  That  mark,  $29,146,  is  held 
by  "North  by  Northwest"  and  was 
set  about  a  year  ago. 


,169,232  for  'Bells9 

"Bells  Are  Ringing"  completed  its 
engagement  at  Radio  City  Music  Hall 
here  on  Wednesday  with  a  seven- 
week  total  box-office  gross  of  $1,169,- 
232,  with  the  seventh  and  final  week 
exceeding  the  sixth,  it  was  disclosed 
yesterday  by  M-G-M. 


p. 

m 

bts 
(for 

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but 

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ind 


Johnston  Leaves  on  i| 
Trip  to  Africa  Toda}! 

Eric  Johnston,  president  of  the '4 
tion  Picture  Export  Association  s]! 
leave  for  Africa  today  accompiieci 
by  Ralph  Hetzel,  vice-preside  |  oi 
MPEA. 

Johnston  for  some  time  has  pi;  ie 
to  visit  Africa,  the  last  great  de- 
veloped market  in  the  worl(|foi 
American  motion  pictures.  Thoi  1  it 
may  be  some  time  before  African 
be  an  important  film  market,  Jolta 
feels  that  now  is  the  time  to  stue  fhe 
prospects  and  to  establish  a  pi;  for 
developing  these  markets. 

In  commenting  on  the  signifinu 
of  his  African  tour,  Johnston  lid. 
"As  the  world  spotlight  tun  j  on 
Africa,  there  will  be  more  and  ,ore 
attention  focused  on  the  ima  J  oi 
Americans  that  is  created  in  the  in- 
can  mind.  There  is,  of  course,  noior* 
important  medium  of  communis  ■dot 
or  no  more  important  way  of  readn<. 
the  African  people  than  througlp 
tion  pictures.  I  want  to  make  atrst- 
hand  study  of  this  situation." 

Johnston  will  also  study  the  no 
tunities  for  American  investmenam 
trade   development  in   each  o  th*. 
countries  visited. 

Countries  listed  on  Johnston's  ■ 
rary  include:  Senegal,  Liberia,  Cina 
Nigeria,    Union    of    South  fk> 
Mozambique,     Southern     Rho  m 
Kenya,  Tanganyika  and  Egypt. 

Fox  Dividend  40$  m 

The   board   of   directors   of  0; 
Century-Fox    yesterday    declarij  - 
quarterly  dividend  on  the  coi  ri! 
stock  of  40  cents,  payable  Ser 
to  stockholders  of  record  Sept.  1 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V. .  W 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bf3" 
Yucca-Vine   Building,   Samuel   D.   Berns,   Manager;   Telephone   HOllywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bure,, 


pondents  in  the  principal  capitals  of  the  world.  IH 
venue,  Rockefeller  Center,  New  York  20,  Circle  W 


Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Corres: 

Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  ™mciuic.  *>^>'    -^.^  ~„,  ^ 

Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  GaUM 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  ;?ea 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  so?' 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copit-  H 


1 


day,  August  12,  1960 


Motion  Picture  Daily 


3 


PEOPLE 


0-Page  Portfolio  for 
en-Hur'  Promotion  Ready 

A  170-page  promotion  portfolio 
just  been  published  by  Metro- 
Idwyn-Mayer  for  "Ben-Hur."  It  is 
ided  into  six  sections.  The  adver- 
ng,  publicity,  and  exploitation  sec- 
is  contain  sixteen  pages  each, 
■d  with  the  techniques  and  tools 
"Ben-Hur"  showmanship.  Others 
lude  reviews,  accessories,  and 
up  sales. 


LS.  Wage  Bill 

(Continued  from  page  1 ) 
isure  could  be  expected  to  last, 
whether  there  was  any  chance 
:  it  might  be  ended  on  Saturday, 
s  equivocal  answers  he  received, 
>n  by  observers  to  be  a  clear  re- 


Estimate  Fox  Films  Gross 


( Continued 

business  both  here  and  abroad,  he 
said,  giving  as  one  example  "Sons  and 
Lovers,"  which  he  called  the  largest 
grossing  attraction  ever  to  play  Egypt, 
receipts  far  outstripping  those  of  any 
other  20th  Century-Fox  attraction  in 
the  past. 

Norris  also  said  that  "From  the  Ter- 
race," in  release  less  than  a  month, 
has  already  exceeded  the  million-and- 
a-half  mark  with  theatres  throughout 
the  country  reporting  grosses  substan- 
tially ahead  of  "The  Young  Lions" 
and  in  many  instances  matching  "Pey- 
ton Place." 

"The  Lost  World,"  Norris  contin- 
ued, "is  well  over  the  million  dollar 
mark  and  is  outgrossing  'Journey  to 
the  Center  of  the  Earth'  in  virtually 
every  playdate." 

The  20th  sales  manager  also  point- 
ed to  the  record-breaking  business  be- 


from  page  1 ) 

ing  done  by  "Sons  and  Lovers"  in 
New  York  and  London. 

"Never  before  has  Twentieth  Cen- 
tury-Fox had  such  a  back-to-back  con- 
centration of  commercial  pictures," 
Norris  said,  "and  looking  toward  the 
immediate  future,  we  expect  'Let's 
Make  Love'  to  outperform  the  block- 
busters now  in  release."  He  added 
that  "High  Time,"  "North  to  Alas- 
ka," "Desire  in  the  Dust,"  "Circle  of 
Deception,"  "Wizard  of  Baghdad," 
"Flaming  Heart"  and  "Esther  and  the 
King"  constitute  the  "strongest  Sep- 
tember, October,  November  and  De- 
cember schedule  of  releases  in  the 
history  of  Twentieth  Century-Fox." 

"Again  I  reiterate,  there  is  no  short- 
age of  good  boxoffice  pictures  at 
Twentieth— and  that  we  will  continue 
to  devote  all  of  our  efforts  to  supply 
top  budget  attractions  every  month." 


Cantor  Sold  HJ.  &  T. 
Shares  in  June-July 


'  to  the  nominee  by  some  mem- 
i  of  his  own  party,  quickly  led  to 
rulation  that  a  Republican-South- 
coalition  might  be  forming  to  try 
alk  the  wage  bill  to  death. 

Dirksen  to  File  Measure 

enate  minority  leader  Dirksen 
111.)  stated  that  he  plans  to  in- 
luce  a  corrected  version  of  the 
lse-passed  wage  bill  as  a  sub- 
ite  for  the  Kennedy  measure.  This 
ild  raise  the  pay  floor  to  $1.15 
rly  and  extend  coverage  to  cer- 
categories  of  retail  chain  store 
iloyees. 

he  debate  was  begun  by  a 
;thy  speech  by  Sen.  Barry  Cold- 
er (R.,  Ariz.),  a  strong  opponent 
any  change  in  the  present  law. 
said  that  the  Kennedy  bill  would 
iden   the    concept    of  interstate 

merce  most  dangerously. 
 ■  

;al  Estate  Unit  Reports 
352,000  Saw  Its  Film 

From  THE  DAILY  Bureau 

VASHINGTON,  Aug.  11.  -  More 
i  3,352,000  persons  had  seen 
s  House  Hunters,"  a  film  pro- 
sd  for  the  National  Association 
teal  Estate  Boards  by  the  end  of 
5,  according  to  the  organization, 
he  total— which  omits  those  who 
the  production  at  screenings  spon- 
d  by  real  estate  men  or  organ- 
tons— is  made  up  of  theatrical, 
vision,  and  service  club  audiences. 

At  Theatres  and  Clubs 

AREB  estimates  that  1,250,402 
ons  saw  the  film  in  653  commer- 
theatres  in  May  and  June.  Some 
652  were  at  service  club  screen- 

n  audience  of  1,736,694  is  at- 

ited  to  the  film's  95  telecasts. 

 .  

Irisch  Press  Meet  Set 

\  OLLYWOOD,  Aug.  ll.-A  press 
|  erence  Monday  morning  at  Bev- 
i  Hills,  hosted  by  the  Mirisch 
hers,  Harold,  Walter  and  Mar- 
|  will  mark  the  third  anniversary 
•  "he  company,  which  releases  its 
lluct  through  United  Artists. 


B.  Gerald  Cantor,  chairman  of  Na- 
tional Theatres  &  Television,  with 
associated  interests,  disposed  of  large 
blocks  of  N.T.&T.  stock  in  June  and 
July,  according  to  a  New  York  Stock 
Exchange  report  of  changes  in  stock- 
holdings of  officers  of  listed  com- 
panies. 

Cantor  reported  sale  of  8,059 
shares  and  a  gift  of  20  shares,  reduc- 
ing direct  holdings  to  100,000;  the 
sale  of  all  of  8,000  shares  held  by 
Cantor,  Fitzgerald  &  Co.,  and  sale  of 
2,400  shares  held  by  Cantor  &  Son, 
Inc.,  reducing  that  holding  to  2,600. 

Eugene  V.  Klein,  an  N.  T.  &  T. 
director,  sold  7,500  shares,  reducing 
holdings  to  52,323. 

Also  reported  was  the  acquisition 
by  Benj.  Kalmenson,  Warner  Bros, 
executive  vice-president,  of  20,000 
shares  under  a  stock  option,  con- 
stituting his  entire  holding. 

The  American  Stock  Exchange  re- 
ported the  purchase  by  Nicolas 
Reisini,  chairman  and  president  of 
Cinerama,  Inc.,  of  3,850  shares,  in- 
creasing his  current  holdings  to 
361,150. 

'Cleopatra'  for  Road 
In  Early  June  Next  Year 

"Cleopatra,"  which  will  begin  film- 
ing in  the  Todd-AO  process  on  Sept. 
15,  will  be  available  for  roadshow 
release  in  early  June  of  1961.  This 
was  disclosed  yesterday  after  an  ex- 
ecutive board  meeting  at  the  20th 
Century-Fox  home  offices  chaired  by 
president  Spyros  P.  Skouras. 

The  film,  which  is  being  produced 
by  Walter  Wanger  and  directed  by 
Rouben  Mamoulian  in  various  parts 
of  the  world,  will  begin  in  London, 
moving  then  to  the  Holy  Land.  Much 
important  filming  will  be  done  in 
Egypt  itself  and  in  sections  of  the 
Middle  East.  Elizabeth  Taylor  is 
starred. 


SPG  Representation 
In  AMPP  Invited 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  11.  -  The 
Screen  Producers  Guild  has  received 
an  invitation  from  Eric  Johnston  to 
have  two  or  three  of  its  representa- 
tives actively  represent  the  guild  in 
the  Association  of  Motion  Picture 
Producers  since  "independent  pro- 
ducers are  part  of  management  and 
are  paying  dues  to  AMPP,"  John- 
ston pointed  out  at  an  SPG  board 
meeting  Monday  night  in  the  Beverly 
Hilton  Hotel. 

Stooges  Stay  Against 
Columbia  Dissolved 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  11.  -  The 
temporary  restraining  order  placed 
against  Columbia  Pictures  on  the  dis- 
tribution of  "Stop,  Look  and  Laugh," 
filed  by  The  Three  Stooges  on  the 
claim  that  the  film  was  not  new  but 
a  compilation  of  their  old  two-reel- 
ers,  was  dissolved  yesterday  by 
Superior  Court  Judge  Ellsworth 
Meyer. 


Preminger  Sets  'Advise9 

WASHINGTON,  Aug.  11.  -  Otto 
Preminger  has  informed  Allen  Drury, 
author  of  "Advise  and  Consent"  that 
he  will  start  shooting  the  film  version 
in  September  1961,  probably  here. 
Script-writer  Wendell  Mayes  is  ex- 
pected here  in  the  near  future  to 
familiarize  himself  with  the  Senate, 
where  much  of  the  book  takes  place. 


Disney  Dividend  Set 

HOLLYWOOD,  Aug.  11.  -  The 
board  of  directors  of  Walt  Disney 
Productions  at  its  regular  meeting  to- 
day, declared  a  quarterly  dividend  of 
10  cents  per  share  on  the  company's 
common  capital  stock,  payable  Oct. 
1,  1960,  to  stockholders  of  record 
on  Sept.  16,  1960. 


Charles  C.  Cassinelli,  of  the  Wyom- 
ing Theatre  Co.,  Mullens,  West  Va., 
has  enrolled  his  Pineville  Drive-in 
Theatre,  of  that  community,  in  Thea- 
tre Owners  of  America,  it  was  dis- 
closed yesterday  by  Albert  M.  Pickus, 
president  of  TOA. 

□ 

Johanna  Grant,  publicist,  has  been 
retained  by  Columbia  Pictures  to  do 
special  national  promotion  on  Hall 
Bartlett's  "All  the  Young  Men," 
which  will  have  its  world  premiere 
at  the  Roosevelt  Theatre  in  Chicago 
on  Aug.  18. 

□ 

William  M.  McCormick  has  been 
named  president  of  the  Yankee  Net- 
work division  of  RKO  General,  Inc. 
Most  recently  he  was  vice-president 
and  director  of  sales  for  WOR-Radio 
here.  In  his  new  post  he  succeeds 
Norman  Knight,  who  has  resigned  in 
order  to  give  all  his  time  to  his  pri- 
vate business  interests. 

□ 

Gary  Dartnall,  formerly  on  the 
sales  staff  of  Associated  British  Pathe, 
has  been  named  overseas  sales  rep- 
resentative for  Lion  International, 
London.  He  will  leave  shortly  for  the 
Middle  East  on  his  first  trip  for  the 
company. 

EMI  Takes  Over  Rank 
Record  Companies 

From  THE  DAILY  Bureau 

LONDON,  Aug.  9  (By  Air  Mail). 
—The  Rank  Organisation,  Ltd.,  and 
Electric  and  Musical  Industries,  Ltd., 
have  announced  that  in  future  the 
popular  Top  Rank  Label  of  Rank  Rec- 
ords, Ltd.,  will  be  handled  in  the 
U.K.  by  E.M.I.  The  Rank  American 
companies,  Rank  Records  of  America, 
Inc.,  and  Rank  Records  International, 
Inc.,  are  to  continue  in  full  operation 
and  the  U.S.  recordings  of  their  cata- 
logues will  continue  to  be  released 
under  the  Top  Rank  Label  but  by 
E.M.I.  Records,  Ltd. 

The  statement  added,  "It  is  felt 
that  the  extensive  facilities  available 
through  E.M.I,  will  make  possible  a 
more  effective  distribution." 

Rank  Records  has  thus  fallen  a 
casualty  in  the  disc  war  after  only 
18  months  of  operation.  The  Rank 
Organisation  had  made  elaborate 
plans  to  capture  a  huge  slice  of  the 
rich  "pop"  disc  market  by  selling  at 
cheaper  prices  than  those  customarily 
obtaining  through  its  Gaumont  and 
Odeon  theatres.  Operations  in  the  first 
year  are  believed  to  have  resulted  in 
a  heavy  loss. 

The  name  "Top  Rank"  is  to  be  kept 
for  the  time  being  in  view  of  existing 
commitments. 

Sir  Joseph  Lockwood,  E.M.I,  chair- 
man, said  today:  "No  money  is  in- 
volved in  the  present  deal.  We  are 
simply  taking  over  the  Rank  Record 
assets  and  liabilities." 


4 


Motion  Picture  Daily 


Friday,  August  12,  1:| 


Col.  Won't  Sell  Films 
With  Reissue  Value 

Any  pictures  in  the  post- 1949  li- 
brary of  Columbia  Pictures  that  have 
theatrical  reissue  value  will  be  held 
for  that  purpose  when  the  company 
sells  its  pictures  to  TV,  A.  Schneider, 
president,  said  yesterday.  "We  will 
not  play  any  pictures  on  TV  that  have 
reissue  value,"  he  declared. 

Schneider  also  said  that  the  money 
realized  by  Columbia  in  selling  its 
post-'48s  to  TV  would  be  put  back 
into  theatrical  production. 


NTA's  Plans 


( Continued  from  page  1 ) 
and  motion  picture  areas  that  have 
been  in  abeyance.  He  revealed  that 
NTA  expects  to  close  for  a  major 
film  backlog  in  the  near  future. 

"I  believe,"  Landau  said,  "that  in 
living  NTA  a  strong,  sound  financial 
base,  N.  T.  &  T.  did  what  it  set  out 
to  do  15  months  ago.  It  is  converting 
the  cash  advances  it  made  to  NTA 
into  an  equity  position  and  is  dis- 
tributing that  equity  among  its  stock- 
holders who  then  will  be  in  a  position 
to  realize  on  it  as  NTA's  operations 
expand  and  its  earnings  are  in- 
creased." 

Didn't  Name  Companies 

Landau  pointed  out  that  N.  T.  &  T. 
was  averse  to  expanding  in  the  broad- 
cast area  and,  in  fact,  disposed  of 
two  NTA  stations  since  it  acquired 
control.  Under  the  projected  inde- 
pendent management  which  he  and 
Unger  will  head,  expansion  in  this 
area  will  be  resumed  by  NTA,  he 
said. 

Another  important  consequence 
will  be  the  elimination  of  the  burden 
of  expense  imposed  on  it  in  connec- 
tion with  the  more  than  $10  millions 
in  cash  advances  made  to  it  by  N.  T. 
&  T.  This  obligation,  converted  into 
an  equity  in  the  company,  will  relieve 
NTA  of  interest  and  related  charges 
amounting  to  seven  figures  annually. 

Cites  'Father  Knows  Best' 

The  N.T.&T.  board  of  directors  on 
Wednesday  voted  in  Hollywood  to 
distribute  as  a  dividend  to  its  stock- 
holders 844,875  shares  of  NTA  com- 
mon stock  at  the  rate  of  three  shares 
of  NTA  for  each  10  shares  of  N.  T. 
&  T.  The  distribution  is  subject  to 
Federal  Communications  Commission 
approval. 

Giving  effect  to  the  distribution, 
NTA  would  have  1,627,572  shares  of 
common  outstanding,  of  which  620,- 
511  shares  would  continue  to  be 
owned  by  N.  T.  &  T. 

Mirisch  Signs  Presley 

HOLLYWOOD,  Aug.  11.  -  Elvis 
Presley  has  been  signed  by  the  Mir- 
isch Company  to  star  in  "Pioneer,  Go 
Home,"  a  family  comedy  set  in 
Florida,  it  was  announced  today  by 
Harold  J.  Mirisch,  president  of  the 
independent  film  making  organization. 


Col.  Will  Sell 


( Continued  from  page  1 ) 
Gems,    its    wholly-owned  television 
subsidiary,  into  a  separate  operating 
company,  part  of  which  would  be 
owned  by  the  public. 

Columbia  has  an  inventory  of  400 
films  made  since  1948,  which  is  one 
of  the  largest  of  the  libraries  of  the 
major  distributors.  The  Columbia 
library  is  estimated  to  be  worth  about 
$30,000,000  in  the  current  TV  mar- 
ket. 

Schneider  indicated  that  the  post- 
19485  of  his  company  will  be  worth 
more  per  film  than  were  the  pre- 1949 
pictures.  "Our  post-48s  are  much 
finer  than  our  pre-49s,"  he  said. 

Says  Some  Films  Disappointed 

While  Schneider  did  not  name  any 
of  the  television  distribution  com- 
panies with  which  talks  are  being 
held  with  respect  to  the  library,  it 
was  learned  that  Screen  Gems  is  one 
of  the  organizations  involved. 

Explaining  the  plans  to  turn  Screen 
Gems  into  a  separate  company, 
Schneider  said  that  this  will  place 
the  TV  outfit  in  a  position  to  do  its 
own  financing.  "At  present,"  he 
pointed  out,  "it  draws  on  the  parent 
company's  funds." 

As  to  when  Columbia  might  take 
such  action,  Schneider  said  it  has 
been  on  the  calendar  for  some  time. 

Commenting  on  the  financial  status 
of  .Screen  Gems,  the  Columbia  head 
said  its  annual  revenues  range  from 
$35,000,000  to  $40,000,000.  Profits  in 
the  coming  year  will  be  better  than 
last  year,  he  added. 

Has  Sold  Two  Stations 

He  explained  that  the  company  has 
sold  five  years  of  re-runs  of  the  popu- 
lar TV  series,  "Father  Knows  Best," 
for  a  "fairly  substantial"  amount  of 
income.  The  question  has  not  been 
decided  yet  whether  to  include  the 
income  in  the  final  quarter  of  the 
recently  closed  fiscal  year  or  to  spread 
some  of  the  income  into  the  new 
year. 

In  any  event,  Schneider  stated, 
Columbia's  performance  is  consider- 
ably better  than  fiscal  1959's  net 
profit  of  $151,320,  which  included  a 
profit  of  $2,596,615  from  the  sale  of 
a  laboratory. 

For  the  first  39  weeks  ended  March 
26  this  year  Columbia  reported  net 
profit  of  $534,000  compared  with 
$275,000  a  year  earlier.  The  latter  in- 
cluded profit  from  the  sale  of  the 
laboratory. 

Stock  Voted  as  Dividend 

Most  of  Columbia's  fiscal  1960 
profit  derived  from  Screen  Gems  and 
other  activities  not  related  to  the 
production  -  distribution  end  of  the 
business,  Schneider  said.  He  at- 
tributed this  to  the  fact  that  a  num- 
ber of  pictures  for  which  Columbia 
held  high  hopes  did  not  do  well  at 
the  box  office  in  the  past  12  months. 

On  the  other  hand,  he  said,  studio 
costs  have  been  cut  and  operations 
improved.  He  said  the  company  is 
counting  on  "The  Guns  of  Navarone," 
opening   next   March,    and  "Pepe," 


MPEA's  Gervasi  Leaving 
Industry  This  Month 

Frank  Gervasi,  Motion  Picture  Ex- 
port Ass'n.  representative  in  Rome  for 
the  past  five  years,  plans  to  resign  at 
the  end  of  the  month  and  reportedly 
will  become  associated  with  Fair- 
banks-Morse Co.  in  Europe. 

MPEA  headquarters  here  said  yes- 
terday that  the  Gervasi  resignation 
was  not  final  yet  and  hence  no  suc- 
cessor has  been  named. 

Gervasi  handled  all  MPEA  nego- 
tiations with  Italy  and  Spain  during 
his  tenure  as  South  European  repre- 
sentative and  is  highly  regarded  by 
export  officials  of  the  MPEA  member 
companies. 

MPEA  Pact 

( Continued  from  page  1 ) 
bert  Erlanger,  MPEA  representative, 
who  is  visiting  Jakarta  from  New 
York.  No  definite  developments  have 
occurred,  it  was  said,  and  Erlanger 
is  remaining  in  Indonesia  to  continue 
discussions. 

The  board  considered  a  report  on 
Israel  submitted  by  S.  Fred  Gronich, 
MPEA  Continental  manager,  now  in 
New  York  onJeave.  Preliminary  ar- 
rangements looking  to  a  new  agree- 
ment to  become  effective  the  first 
of  the  year.  Also  considered  were  film 
import  problems  in  the  Burma  market. 
MPEA's  Charles  Egan  is  en  route 
from  Pakistan  to  Rangoon  for  a  first 
hand  study  of  the  situation,  and  will 
make  a  stopover  in  Bombay  en  route. 

MPEA  directors  authorized  its 
local  board  in  Lima,  Peru,  to  con- 
clude a  new  two-year  agreement  with 
film  exchange  employes  there. 

Fox  Buys  New  Novel 

"A  Summer  World,"  a  new  novel 
by  Richard  Dougherty  has  been  pur- 
chased by  20th  Century-Fox  and  has 
been  assigned  to  producer  Henry 
Weinstein  as  his  first  project  for  the 
studio.  The  book  tells  the  story  of  a 
boy's  summer  romance  the  year  be- 
fore he  is  to  enter  college. 


to  be  released  at  Christmas  this  year, 
for  large  grosses.  Both  films  will  be 
shown  at  the  outset  on  a  reserved 
seat  basis. 

Each  of  the  two  pictures  has  a 
box  office  potential  of  that  of  "The 
Bridge  on  the  River  Kwai"  according 
to  Schneider.  That  picture  to  date 
has  grossed  $28,000,000. 

Columbia  will  continue  to  release 
from  36  to  40  new  pictures  to  thea- 
tres a  year.  These  will  include  not 
only  "blockbusters"  but  "entertain- 
ing pictures  that  do  well  at  the  box 
office  while  not  necessarily  costing 
a  lot  of  money."  As  an  example  of  the 
latter  Schneider  mentioned  "The 
Mouse  That  Roared,"  which  cost 
$450,000. 

Columbia  has  no  plans  at  the 
moment  to  pay  cash  dividends  on  its 
common  stock.  "We  need  the  cash 
and  prefer  to  preserve  it  for  the 
time  being,"  Schneider  said. 

Columbia  has  paid  semi-annual 
dividends  of  2  and  Vz  per  cent  on 
common  stock  in  recent  years. 


REVIEW: 

The  Enemy  General 

Clover  Prod. — Columbia 

Due  in  part  no  doubt  to  swasfcf 
daubing  incidents  in  Europe  earlieil 
the  year,  and  to  the  arrest  last  spi* 
of  Adolph  Eichmann,  one  of  6 
world's  most  hunted  war  criminals,  ]  l 
tures  depicting  Nazi  operations  areji 
the  rise  again.  Such  a  film  is 
Enemy  General,"  and  while  it  c 
concentrate  many  of  its  scenes  on 
tactical  phase  of  the  war  as  it 
fought  in  the  provinces  by  Fre 
patroits,  mass  murder  of  civilians 
ceives  its  emotional  due. 

The  character  of  title  notorietj 
played  by  John  Van  Dreelen,  a 
man  butcher  who  sentences  a  do 
civilians  to  be  put  before  a  Si 
squad  following  a  partisan  ambusl 
a  German  patrol.  Among  those  in 
dered  is  Dany  Carrel,  a  young  Fr 
girl  who  is  the  fiancee  of  Van  J 
son,  an  OSS  agent  working  bell 
enemy  lines.  Thereafter,  Johnson  v< 
to  kill  Van  Dreelen  and  he  does 
his  chance. 

But  the  general,  it  seems,  has 
a  change  of  heart.  He  reportedl 
willing  to  denounce  the  Fuehrer 
be  spirited  into  England  to  spill 
man  military  secrets.  It  befalls  J 
son  and  Jean-Pierre  Aurnont,  a 
French  officer,  to  spring  Van  Dre 
from  prison  where  he  has  been 
fenced  to  die  for  participating  in 
plot  on  Hitler's  life.  It  later  devel 
that  Van  Dreelen  is  a  double-a 
still  working  for  the  Germans.  J 
son  takes  his  revenge,  shooting 
general  in  a  cemetery,  just  a| 
yards  away  from  the  grave  of 
Carrel. 

George  Sherman  directed 
Katzman's  Clover  Production,  froi 
screenplay  by  Dan  Pepper  and  1 
Picard.  The  acting  is  no  more  tn 
adequate,  except  for  Van  DreelB 
performance.  From  his  cold  smile  I 
the  spit-shined  tip  of  his  boot  he  a 
ruthless  character. 
Running  time,  74  minutes.  SepterOi 
release. 

Saul  Ostbt 


'Spartacus'  Trailers 

( Continued  from  page  1 ) 
as  much  as  six  months  in  advanopt 
opening  but  cross-plug  trailers  aree- 
ing  used  in  theatres  affiliated  withpe 
theatre  scheduled  to  play  "Spartac,." 

As  an  example,  the  Walter  Rejle 
Theatres  in  New  Jersey  have  m 
using  more  than  30  trailers  since  ]j« 
in  addition  to  the  one  at  the  De^le 
Theatre  in  New  York,  where  the  ■& 
ture  will  have  its  world  premier*  on 
Oct.  6.  j] 

Other  theatres  which  have  been  s- 
ing  trailers  for  a  long  period  in  p- 
vance  include  the  RKO  Grand  in  ra- 
cinnati,  which  has  been  running  a 
trailer  since  late  June  although  jw 
picture  will  not  open  until  Dec.  I 
the  RKO  Pantages  in  Hollywl 
scheduled  to  open  "Spartacus"  » 
19;  the  Astor  in  Boston,  Oct.  27;  be 
Goldman  in  Philadelphia,  Nov.  [7; 
the  Palace  in  Cleveland  and  the 
quire  in  St.  Louis,  Dec.  22. 


Fr  iv,  August  12,  1960 


Motion  Picture  Daily 


- 


rational 
— — — — 

ire-Selling 


ARILYN    MONROE    and  Yves 
Montand,  her  co-star  in  "Let's 
vfii;  Love,"  intensify  reader  interest 
(Life's"  Aug.  15  front  cover.  A 
V  story  in  this  issue,  liberally 
!  rated  with  photos   of  Marilyn, 
eits  how  her  co-workers  reacted 
<t  drive  for  perfection. 
Ty    Wald,    looking    over  the 
;es  for  28  extra  days  of  shooting, 
_;  "she  is  not  malicious.  She  is  not 
eri  eramental.  She  is  a  star— a  self 
:  inating    body,    an    original,  a 
sgd.  You  hire  a  legend  and  it's 
>m;  to  cost  you  dough." 
lince    director    Jack    Cole  said 
SI  wants  to  do  it  like  its  never  been 
loi  before.  She  has  a  terrible  drive, 
at  is  such  a  perfectionist  that  I  get 
o  'want  to  konk  her  on  her  head." 
• 

'png  Without  End,"  the  film  based 
ia|ie  life  of  Franz  Liszt,  the  19th 
eijiry  composer  and  concert  pianist, 
eel  res  considerable  promotional  aid 
n  1 3  August  issue  of  "Seventeen."  In 
hi! new  Columbia  film,  Dirk  Bo- 
ll: has  the  role  of  Liszt  and 
.tajoh  actress  Capucine  plays  the 
\m,m  in  his  life. 

'png  Without  End"  is  having  its 
reiere  at  Radio  City  Music  Hall. 
• 

I  the  August  issue  of  "McCall's" 
dtjird  Marek  says  "Bells  are  Ring- 
lg  is  "fresh,  entertaining  fun,  and 
:  rforms  the  matchless  service  of 
ri]ing  Judy  Holliday  back  to  the 


•Rhe  Apartment,"  the  skillfully 
jai  picture  produced  and  directed 
y  I  illy  Wilder,  receives  an  upbeat 
evV  in  the  August  issue  of  "Red- 
iod "  In  the  opinion  of  the  reviewer, 
he' Urn's  stars— Jack  Lemmon,  Shir- 
ty *lacLaine  and  Fred  MacMurray 
-a'give  fine  performances. 
• 

Tollywood  Husbands  and  their 
V  gn  Brides"  is  the  title  of  an 
art  e  by  Lloyd  Shearer  in  the  Au- 
^7  issue  of  "Parade."  Shearer  ex- 
da  s  how  differently  most  foreign 
!»!  approach  marriage  compared  to 
he1  American  sisters. 

]  *k  Douglas,  whose  marriage  to  a 
ie  an  girl  is  spotlighted  in  the 
irt  e,  is  producer  and  star  of  U-I's 
Sj  -tacus." 

• 

I  ke  Nichols  and  Elaine  May  win- 
ie*  of  "Fame's"  Best  Comedy  Team 
iwll  for  the  past  two  years,  were 
>rc  ed  by  Robert  Shelton  in  the  Aug. 
'H  ie  of  "The  American  Weekly." 

j  th  under  30  years  of  age,  they 
ia\  the  gift  to  make  us  laugh  or 
;i>!)r  better  yet,  to  recognize  the 
id  llousness  within  ourselves.  They 
iai  ad-libbed  their  way  to  a  bright 
leV  kind  of  comedy-compassionate 
ril  ism." 


CPA's  Survey 

( Continued  from  page  1 ) 
realized  that  more  than  a  dozen 
years  of  vigorous  television  competi- 
tion have  basically  altered  the  nature 
of  theatrical  product.  The  industry 
now  creates  entertainment  which  may 
complement  but  certainly  does  not 
duplicate  television  programming.  .  .  . 
Consequently,  when  estimating  future 
television  revenue  it  is  essential  to 
look  at  each  film  objectively  in  terms 
of  television— not  the  box  office." 

Ogden  suggests  that  the  logical 
way  to  revise  amortization  methods 
would  be  to  divide  production  costs 
into  two  segments,  one  applicable  to 
theatrical  revenues  and  one  appli- 
cable to  TV  revenues.  They  should  be 
proportional  to  the  expected  revenue 
from  each  source.  He  further  states 
that  one  approach  to  the  problem  of 
allocating  money  to  TV  would  be  to 
apply  a  uniform  formula  to  all  films, 
either  a  fixed  dollar  amount  or  a 
fixed  percentage  of  cost. 

Asks  Three  Questions 

Ogden  asks:  "Will  the  demand  for 
post-1948  pictures  be  as  great  as  for 
the  pre-'48s?  Or  has  the  television 
market  been  glutted  with  old  movies? 
How  successful  will  the  various  ex- 
hibitor groups  be  in  preventing  fur- 
ther showing  on  TV?  Will  the  de- 
mands of  various  unions  for  participa- 
tion in  post-'48  TV  revenues  be  so 
great  as  to  discourage  further  re- 
leases? 

He  says  that  answers  to  these  ques- 
tions seem  gradually  to  be  emerging, 
and  he  probes  these  answers  in  con- 
siderable depth.  Ogden  is  the  author 
of  a  book  to  be  published  soon  deal- 
ing with  the  television  industry  and 
its  accounting  problems. 


ar 


he  Flute  and  the  Arrow,"  the 
;  Film  photographed  in  the  pri- 


Funeral  Rites  Saturday 
For  Frank  Lloyd,  73 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  11. -Funeral 
services  will  be  held  for  Frank  Lloyd, 
73,  veteran  Hollywood  director,  on 
Saturday,  12:30  P.M.,  at  Wee  Kirk 
of  the  Heather,  Forest  Lawn  Ceme- 
tery. He  died  of  a  heart  and  lung 
condition  yesterday  in  St.  John's  Hos- 
pital in  Santa  Monica. 

In  the  course  of  his  long  career 
Lloyd  won  three  Academy  Awards— 
for  "Divine  Lady"  in  1929;  "Caval- 
cade" in  1933;  and  "Mutiny  on  the 
Bounty,"  in  1935.  He  came  to  Holly- 
wood in  1913  and  made  his  start 
directing  two-reel  silent  movies. 

He  retired  from  film-making  in 
1945  but  returned  later  to  work  on 
"Shanghai  Story"  and  "Last  Com- 
mand." He  is  survived  by  his  widow; 
one  daughter;  one  sister;  and  four 
grandchildren. 

mitive  Bastar  region  of  India,  has 
been  selected  by  "Seventeen"  as  the 
picture  of  the  month  for  August.  This 
Janus  film  of  the  Muria  tribe,  their 
customs,  and  rituals  was  made  into 
a  dramatic  story  by  Swedish  director- 
photographer  Arne  Sucksdorf. 

Walter  Haas 


Television  Today 

Burns,  Head  of  RCA,  Sees  Color  TV 
As  $100,000,000-a-Year  Business 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  ll.-Color  television  has  become  more  than  a  $100,- 
000,00O-a-year  business,  president  John  L.  Burns  of  the  Radio  Corporation 
of  America  said  today.  

Who's  Where 


Addressing  the  Institute  of  Man- 
agement of  the  National  Appliance 
and  Radio-TV  Dealers  Association 
here,  Burns  said  this  figure  represents 
the  current  annual  retail  volume  for 
color  television  receivers,  tubes  and 
other  equipment,  servicing,  and  for 
local  independent  broadcasting. 

"You  can  get  some  perspective  on 
the  massive  scope  of  these  activities," 
he  said,  "when  you  reflect  that  if  a 
single  company  were  handling  the 
whole  business,  it  would  rank  in  size 
among  the  top  one  per  cent  of  the  na- 
tion's industrial  corporations.  It  would 
easily  qualify  for  membership  in  cor- 
porate society's  elite  "400'  set— the 
400  largest  corporations  in  sales  vol- 
ume. 

Took  Only  Six  Years,  He  Says 

"A  remarkable  feature  of  color's 
growth  is  that  it  achieved  the  status 
of  more  than  $100,000,000  enterprise 
in  just  six  years.  By  comparison,  it 
took  the  American  automobile  indus- 
try 12  years  to  hit  the  $100,000,000 
mark,  the  aircraft  industry  25  years, 
the  petroleum  industry  40  years." 

The  RCA  president  expressed  the 
belief  that  conflicting  claims  about 
the  future  of  color  had  tended  to  ob- 
scure its  present  achievements.  Among 
the  most  notable,  he  listed  these: 

Sales  —  Dealer  orders  for  the  new 
line  of  color  receivers  during  the 
month  of  June  ran  300  per  cent  ahead 
of  a  year  ago.  The  number  of  "key" 
color  dealers— those  displaying  four  or 
more  color  sets  in  their  stores— nearly 
quadrupled  in  the  same  month. 

Technology— A  new  color  camera 
tube  has  been  developed  which  re- 
quires no  greater  lighting  for  color 
pickup  than  for  black-and-white.  Al- 
ready this  new  tube  has  proved  a 
boon  to  the  telecasting  of  night  base- 
ball games. 

Programming— The  fall  expansion 
will  boost  NBC's  1960  total  color  pro- 
gramming to  more  than  1,000  hours— 
nearly  50  per  cent  ahead  of  last  year. 

"A  good  many  years  ago,"  Burns 
told  the  retail  dealers,  "you  heard  the 
father  of  American  television  —  RCA 
chairman  David  Sarnoff— say  that  'the 
future  of  television  is  in  color.'  The 
facts,  as  I  have  outlined  them  to  you 
today,  dramatically  bear  out  his 
prophecy.  From  these  facts,  you  can 
make  your  own  evaluation  about  the 
outlook  for  color's  future,  and 
whether  you  want  to  have  a  part  in 
that  future.  Many  of  you,  I  am  happy 
to  say,  already  have  made  your  deci- 
sion in  favor  of  color." 


Appointment  of  Fred  Horton  as 

general  sales  executive,  National 
Broadcasting  Company,  was  an- 
nounced. He  will  have  direct  sales 
responsibilities  for  representing  NBC 
in  the  broad  area  of  drug  and  toiletry 
sales.  Horton  will  represent  the  NBC 
Television  Network,  radio  network 
and  spot  sales.  He  will  report  to 
Thomas  B.  McFadden,  vice-president, 
national  sales,  NBC  Television  Net- 
work, also  maintaining  close  liaison 
with  the  vice-presidents  of  Radio  Net- 
work Sales  and  NBC  Spot  Sales. 
□ 

George  H.  Fuchs  has  been  elected 
vice-president,  labor  relations,  it  was 
announced  by  Robert  W.  Sarnoff, 
chairman  of  the  board,  National 
Broadcasting  Company.  Fuchs  has 
been  director,  labor  relations,  since 
March  11,  1958.  Before  this,  he  was 
labor  relations  administrator  and  man- 
ager, labor  relations. 

□ 

Don  Garrett  has  been  named  ac- 
count executive  in  the  New  York 
office  of  Joe  Wolhandler  Associates. 
He  will  supervise  publicity  and  pro- 
motion of  three  new  network  televi- 
sion series  for  which  the  Wolhandler 
firm  has  been  retained. 


Eichmann  Story  Set 
For  Armstrong  Premiere 

The  story  of  Adolf  Eichmann,  Nazi 
war  criminal  charged  with  responsi- 
bility for  the  murder  of  six  million 
Jews  in  "death  factories"  throughout 
Nazi-occupied  Europe,  will  be  told  on 
"Armstrong  Circle  Theatre"  when  the 
series  launches  its  fourth  season  on 
the  CBS  Television  Network,  Wednes- 
day, Sept.  28.  Eichmann  was  seized 
in  Argentina  by  Israeli  volunteer 
agents  several  months  ago  and  taken 
to  Israel,  where  he  will  face  a  gov- 
ernment trial  in  Jerusalem  in  the 
spring. 

"The  Armstrong  Circle  Theatre" 
presentation,  as  yet  untitled,  will 
chronicle  the  infamous  career  of 
Eichmann  from  the  time  he  first 
joined  the  Nazi  party  to  his  cloak- 
and-dagger  capture  in  South  America. 
The  story,  written  by  Dale  Wasser- 
man,  will  utilize  captured  films,  still 
photos  and  dramatic  sequences. 

According  to  producer  Robert  E. 
Costello,  "Armstrong  Circle  Theatre" 
will  be  the  first  dramatic  series  on 
American  television  to  present  a  pro- 
gram dealing  with  Eichmann's  his- 
tory. 


"THANKS,  LIFEll 

MAKE 

LOVE 

reacha 
27,000,0(1 
reader?! 
Marilyi 

and  Yves  ot 
the  cove! 
9-page  stor 

inside 


On  thi 
newsstands 
now! 


ANOTHER  BUSTBLOGKER  FROM  20tH 


OL.  88,  NO.  31 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  AUGUST  15,  1960 


TEN  CENTS 


Modern9 

O.  Allied  Asks 
Psycho'  Runs 
,ike  N.Y.  City 

Would  Solve  Everything"  i 
fern;  Sets  Aug.  23  Meet 


i  Warmly  lauding  the  current  metro- 
llitan  New  York  simultaneous  book- 
)y  of  Alfred  Hitchcock's  "Psycho" 
j  90  neighborhood  and  suburban 
satres  while  it  continues  its  first 
a  engagements  at  the  DeMille  and 
ronet,  and  at  the  downtown  Brook- 
Si  l  Paramount,  Sidney  Stern,  presi- 
Ihjnt  of  Allied  Theatre   Owners  of 
'  J:w  Jersey,  said  that  if  the  policy 
Juld  be  moved  across  the  Hudson 
jver  it   would   solve  every  major 
iimplaint  of  Jersey  exhibitors. 
Stern  said  Allied  T.  O.  of  New  Jer- 
m  will  meet  Aug.  23  to  hear  a  re- 
Irt  from  the  organization's  special 
iorney,  Edwin  Rome  of  Philadel- 
lia',  on  the  results  of  recent  con- 
( Continued  on  page  2 ) 

f  AG  Members  Rejesf 
MRA  Merger  Plan 

if  I       From  THE  DAILY  Bureau 
i  j  HOLLYWOOD,    Aug.    14.  -  The 
hmbership    of    the    Screen  Actors 
liild,  by  a  majority  of  better  than 
per  cent,  voted  to  reject  the  David 
Cole  plan  for  a  merger  of  the  guild 
d  the  American  Federation  of  Tele- 
jiion  and  Radio  Artists. 
J  Simultaneously,  the  SAG  member- 
ip  voted  to  approve  an  alternative 
the  Cole  plan.  This  guild  proposal 
Us  for  positive  cooperative  action 
J  itween  SAG  and  AFTRA,  including 
I  nt  negotiations  and  administration 
il  '  fields  of  TV  commercials  and  taped 

I?  entertainment  programs, 
lilt   

j  H  erb  Pickman  Elected 
I  o  UA  Roadshow  Drives 

Herb  Pickman  has  been  appointed 
'    the  newly-created  post  of  coordina- 
:  of  road-show  campaigns  and  spe- 
ll projects  for  United  Artists,  it  was 
nounced  at  the  weekend  by  Roger 
Lewis,    UA    vice-president  in 
arge  of  advertising,  publicity  and 
( Continued  on  page  2 ) 


Telemeter  Subscribers  Spend  About  $2  iVo  Contraction 
Weekly;  4,800  Etobicoke  Sets  Metered 


Special  to  THE  DAILY 
TORONTO,  Aug.  14.— The  4,800-plus  Telemeter  sets  are  pouring  an  average 
of  a  little  over  $2  a  week  into  Telemeter  coffers. 

A  newspaper's  survey  which  showed  $2.33  a  week  per  set  return  was  said 

by  Telemeter  officials  to  be  a  little 
high.  It  was  admitted  that  the  figure 
is  something  over  $2  a  week,  how- 


$1,000,000  for 
Deluxe  Expans 


ion 


An  expansion  program  budgeted  at 
$1,000,000  to  equip  De  Luxe  Labora- 
tories to  handle  the  increasing  use  of 
the  70mm  Todd-AO  process  was  an- 
nounced at  the  weekend  by  Alan  E. 
Freedman,  president  of  De  Luxe. 

In  announcing  the  expansion 
Freedman  said  that  new  equipment 
would  be  installed  to  handle  the 
processing  of  such  20th  Century-Fox 
Todd  -  AO  films  as  "Cleopatra," 
"The  Greatest  Story  Ever  Told,"  "The 
( Continued  on  page  4 ) 

July  Film  Dividends 
Over  Twice  '59  Figure 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  14.  -  Mo- 
tion picture  companies  making  pub- 
lic reports  paid  $1,386,000  in  divi- 
dends in  July  1960,  a  bit  more  than 
double  the  $679,000  paid  in  the  com- 
parable 1959  month.  In  June  1960, 
industry  firms  paid  $3,602,000.  Dur- 
ing the  first  seven  months  of  1960, 
( Continued  on  page  4 ) 


Telemeter  officials  are  said  to  be 
happy  if  they  reap  $100  a  year  from 
each  set.  The  reason  for  the  additional 
figure  may  be  found  in  the  novelty 
feature  of  the  system. 

Collections  are  running  from  six  to 
seven  weeks  behind,  so  no  current 
accurate  picture  can  be  obtained  on 
mid-summer  business  to  determine 
( Continued  on  page  4 ) 

Para.,  Columbia  Merge 
Canadian  Distribution 

Consolidation  of  the  Paramount 
and  Columbia  sales  and  distribution 
operations  in  Canada  beginning  Oc- 
tober 1,  was  announced  jointly  at  the 
weekend  by  George  Weltner,  vice- 
president  in  charge  of  worldwide 
sales  for  Paramount  Pictures,  and  A. 
Montague,  executive  vice-president 
of  Columbia  Pictures. 

The  two  Canadian  companies, 
Paramount  Film  Service  Limited  and 
Columbia  Pictures  of  Canada,  Ltd., 
under  the  consolidation  plan  will  op- 
erate a  new  company  with  home 
offices  in  Toronto,  according  to  the 
( Continued  on  page  4 ) 


20th-Fox  Board  Approves  $43  Million  Cash  Deal 
For  Studio  Property;  Stockholders  Vote  Oct.  17 

The  board  of  directors  of  20th  Century-Fox  late  last  week  formally  approved 
the  new  deal  under  which  Webb  &  Knapp  will  purchase  its  267-acre  studio 
tract  in  Beverly  Hills  for  $43  million  cash. 

The  William  Zeckendorf  company  already  has  paid  20th-Fox  $5  million 
and  the  deal  calls  for  payment  of  the  $38  million  cash  balance  within  six 
months  after  the  sale  is  approved  by  20th-Fox  stockholders  at  a  special  meet- 
ing being  called  for  Oct.  17. 

The  cash  deal  was  originated  by  the  Kratter  Corp.  after  Webb  &  Knapp 
originally  proposed  purchase  of  the  studio  property  for  $56  million  over  a 
10-year  period.  Kratter  subsequently  abandoned  the  project  and  Webb  & 
Knapp  reentered  the  negotiations  on  the  new  all-cash  basis.  The  Zeckendorf 
company  plans  the  development  of  a  huge  residential,  shopping,  office  and 
civic  center  on  the  studio  property,  to  be  known  as  Century  City. 

Webb  &  Knapp,  under  the  agreement,  will  lease  back  75  acres  including 
sound  stages  and  other  production  facilities  and  offices  to  20th-Fox  for 
$1,500,000  annually.  The  lease  would  be  for  50  years,  with  renewal  options 
totaling  49  years. 


Report  MGM 
Is  Expanding 
Its  Activities 

Mochrie  Says  Prospects 
Not  So  Bright  in  Years 

Expansion,  not  contraction  —  that 
was  the  word  covering  M-G-M  activi- 
ties on  all  fronts,  as  it  was  given  to 
the  trade  press 
here  Friday  by 
Robert  Moch- 
rie, the  com- 
pany's general 
sales  manager. 

Between  the 
record  -  break- 
ing gross  bound 

B^^k.  """""L^^M  t0    ')e    set  by 

■     vfMtWj^B  "Ben  -  H  u  r," 

Ml  and  pictures  on 

/J&n      flEfi  Metro's  release 

^™  ^™     schedule  for 

Robert  Mochrie      the  next  year  Qr 

so,  things 
haven't  looked  so  bright  in  years,  ac- 
cording to  Mochrie,  who  returned  last 
week  from  a  trip  to  the  company's 
( Continued  on  page  2 ) 


Columbia  International 
Executives  Promoted 

Elevation  of  several  executives  of 
Columbia  Pictures  International  were 
announced  at  the  weekend  by  Mo 
Rothman,  executive  vice-president. 

The  appointments  were  in  addition 
to  that  of  Marion  Jordan  as  conti- 
nental manager,  previously  announced. 
Rothman  said  that  Jordan,  who  is 
expected  in  New  York  on  Aug.  22, 
( Continued  on  page  4 ) 

Senators  Are  Unmoved 
By  Kennedy  Wage  Plea 

By  E.  H.  KAHN 

^  WASHINGTON,  Aug.  14.  -  The 
Senate  on  Friday  engaged  in  another 
day  of  inconclusive  debate  on  the 
minimum  wage  issue.  Republicans 
and  conservative  Democrats  debated 
with  Democratic  presidential  nominee 
John  Kennedy  (Mass.),  and  showed 
( Continued  on  page  2 ) 


2 


Motion  Picture  Daily 


Monday,  August  15,  15 


PERSONAL 
MENTION 


MARTIN  DAVIS,  Paramount  na- 
tional advertising-publicity  and 
exploitation  manager,  returns  from  a 
vacation  today. 

• 

Robert  K.  Shapiro,  managing  di- 
rector of  the  Paramount  Theatre  here, 
will  return  to  New  York  today  from 
the  Coast. 

• 

Richard  Carlson,  vice-president 
of  Trans-Lux  Television  Corp.,  will 
return  here  today  from  a  sales  trip  to 
the  Coast  and  the  Southwest. 

• 

Herb  Steinberg,  Paramount  studio 
publicity  manager,  will  arrive  in  New 
York  from  the  Coast  today  for  home 
office  conferences. 

• 

Mrs  Michel  Rosenthal  has  given 
birth  to  a  seven-pound  daughter, 
Nicole.  Father  is  in  the  foreign  ver- 
sions department  of  20th  Century-Fox 
International. 

• 

Jack  Harrison,  Eastern  represent- 
ative of  The  Hollywood  Reporter,  is 
recuperating  from  a  heart  attack  at 
French  Hospital  here. 

Pickman  Named 

(Continued  from  page  1) 
exploitation.  The  appointment  is  ef- 
fective today. 

Pickman,  who  resigned  as  Warner 
Rrothers  director  of  special  events  to 
join  UA,  will  work  under  the  super- 
vision of  Fred  Goldberg,  national  di- 
rector of  advertising,  publicity  and 
exploitation.  Pickman  will  operate  in 
close  association  with  Mori  Krushen, 
UA  exploitation  manager,  and  mem- 
bers of  Krushen's  staff. 

Prior  to  joining  United  Artists,  Pick- 
man  was  associated  with  Warner 
Brothers  since  1941.  His  experience 
also  includes  special  events,  contact 
work  with  the  New  York  newspapers, 
coordination  of  world  and  regional 
premieres,  and  supervision  of  star 
tours. 


Jersey  Allied 

( Continued  from  page  1 ) 
ferences  with  distribution  executives 
on  the  long-standing  complaints  of 
Jersey  Allied  over  picture  availabili- 
ties in  its  territory. 

Rome  is  said  to  have  won  some 
concessions  from  distributors  and  was 
to  have  reported  on  their  significance 
at  a  meeting  of  the  exhibitor  organ- 
ization on  Aug.  8.  However,  the 
meeting  was  postponed  because  of 
the  national  Allied  board  meeting  in 
Chicago,  which  was  attended  by  Jer- 
sey Allied  officials.  The  meeting  now 
has  been  re-scheduled  for  Aug.  23. 

"There  is  no  reason  why  such  prac- 
tices as  the  simultaneous  first  and 
neighborhood  runs  of  'Psycho' 
shouldn't  happen  in  New  Jersey  as 
well  as  in  New  York,"  Stern  said. 
"If  there  were  enough  of  them,  they 
could  solve  our  most  serious  problem. 

Points  to  Department  Stores 

"There  is  no  more  reason  to  be- 
lieve it  would  put  first  runs  out  of 
business  than  there  is  to  expect  large 
downtown  department  stores  to  go 
out  of  business  when  branches  are 
opened  in  suburban  shopping  cen- 
ters. The  suburban  stores  get  business 
that  never  would  have  gone  to  the 
downtown  store.  It's  the  same  with 
theatre  patronage." 

"Psycho"  will  open  Wednesday  in 
90  Loew's  and  other  neighborhood 
and  suburban  runs  in  the  metropolitan 
area,  while  it  continues  its  initial  en- 
gagement at  the  Broadway  DeMille, 
east  side  Baronet  and  Brooklyn  Para- 
mount. Regular  price  scales  will  be 
maintained  in  the  neighborhoods  and 
first  runs;  the  picture  will  be  single 
featured  and  the  "Psycho"  policy  of 
admission  at  the  start  of  the  picture 
only  will  be  observed  in  the  neigh- 
borhoods. 

Admittedly  a  "special  situation," 
the  bookings  nevertheless  required 
the  acquiescence  not  only  of  Walter 
Reade  for  the  DeMille  and  Baronet, 
of  Eugene  Picker  for  Loew's;  Eugene 
Pleshette  for  the  Brooklyn  Paramount, 
and  of  Paramount  sales  officials,  but 
also  of  Max  A.  Cohen,  whose  New 
Amsterdam  on  42nd  Street,  Times 
Square,  runs  day-and-date  with  the 
Loew's  circuit. 


Actor-Producer  Pension 
Plans  Under  Ellerbrock 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  14.  -  By- 
ron Ellerbrock,  former  administrator 
of  the  Loew's  ( M-G-M )  Pension  Plan, 
has  been  named  administrator  of  the 
Screen  Actors  Guild-Producers  Pen- 
sion and  Welfare  Plans,  Charles 
Boren,  chairman  of  the  temporary 
board  of  trustees,  announced  today. 

Selection  of  Ellerbrock  was  made 
by  the  board,  which  is  composed  of 
representatives  of  SAG,  the  Associa- 
tion of  Motion  Picture  Producers  and 
the  Alliance  of  Television  Film  Pro- 
ducers following  interviews  with  sev- 
eral candidates. 


"check 
with^ 

national 
screen 
service 

for  the  best  in 
'SPECIAL  TRAILERS 


Leve,  Hewitt  to  JV.Y, 

HOLLYWOOD,  Aug.  14.  -  N. 
Spencer  Leve,  vice-president  in 
charge  of  theatre  operations  for  Na- 
tional Theatres  &  Television,  Inc., 
and  Gordon  Hewitt,  the  circuit's  chief 
film  buyer,  are  due  in  New  York  Mon- 
day for  conferences  with  film  distrib- 
uting chiefs  on  upcoming  product. 

While  East  Leve  will  also  confer 
with  executives  of  Theatre  Owners 
of  America  regarding  the  national 
convention  to  be  held  in  Los  Angeles, 
Sept.  13-16.  Leve  is  a  TOA  board 
member. 


Senators  Unmoved 

( Continued  from  page  1 ) 
little  disposition  to  be  swayed  by  his 
arguments  in  favor  of  broader  cover- 
age of  the  wage  law  and  a  pay  floor 
of  $1.25  hourly. 

Odds  are  against  votes  on  the  mini- 
mum wage  questions  until  next  week 
—probably  not  before  Aug.  16.  Major- 
ity leader  Mansfield  (D.,  Mont.)  ob- 
served that  a  plethora  of  Republican- 
backed  amendments  to  the  committee 
bill  threaten  to  force  deferral  on  vot- 
ing for  some  days. 

Senators  Kennedy  and  Lausche 
(D.,  Ohio)  debated  the  adequacy  of 
state  minimum  wage  laws,  with  Ken- 
nedy asserting  that  Congress  should 
act,  while  Lausche  advocated  leaving 
as  much  as  possible  to  the  State. 
Lausche  stated  that  he  agreed  that  a 
hike  in  the  Federal  minimum  is 
needed,  but  said  he  objects  to  broad- 
ening the  definition  of  interstate  com- 
merce. 

Exhibition  Exempt  in  Both  Bills 

The  general  tenor  of  debate  so  far 
indicates  that  the  major  point  of  fric- 
tion is  not  the  minimum  rate  of  pay, 
but  the  extension  of  the  law  to  areas 
now  exempt.  (Motion  picture  exhibi- 
tion continues  exempt  under  the  Sen- 
ate bill  as  well  as  the  one  passed  by 
the  House.) 

Kennedy  appears  confident  that  he 
will  be  able  to  push  through  the  Sen- 
ate a  bill  that  he  regards  as  satisfac- 
tory. He  hopes  to  be  able  to  defeat 
without  too  much  trouble  the  version 
of  the  wage  bill  adopted  by  the 
House  that  will  be  offered  by 
Senator  Dirksen,  as  well  as  another 
not  quite  so  restricted,  being  advanced 
by  Senator  Holland  (D.,  Fla.). 

Bahn  to  Coast 

Chester  Bahn,  editor  of  Film  Daily, 
left  New  York  over  the  weekend  en 
route  to  the  West  Coast  for  an  extend- 
ed stay  of  indefinite  duration.  He 
plans  a  stop-off  at  his  former  home 
near  Syracuse,  N.  Y.,  before  motoring 
to  the  Coast  with  Mrs.  Bahn. 

Winfield  Andrus,  managing  editor, 
will  supervise  in  Bahn's  absence. 


MGM  Expand! 

(Continued  from  page  1)  | 

studio  in  California.  There  he  M 
rough  cuts  of  a  number  of  upcom 
Metro  films.  All  of  them  impresjl 
the  executive,  notably  "Butterfield  ;' 

This  film  stars  Elizabeth  Ta;|; 
who,  according  to  Mochrie,  gives  I 
most  memorable  performance  in  \ 
career.  General  release  is  scheduj 
for  November. 

"Cimarron"  will  open  next  JanuV 
in  about  a  dozen  cities  on  a  haj. 
ticket  policy.  Later,  the  film  will  ;> 
played  on  a  continuous  performa; 
basis.  Samuel  Bronston's  "Kingl 
Kings"  will  open  sometime  betwb 
next  Easter  and  next  fall.  This  piel 
was  described  by  Mochrie  as  bej 
as  "legitimate  and  authentic"^ 
"Ben-Hur." 

Speaking  of  the  latter,  Mochrie  id 
it  has  grossed  $17,000,000  to  dati,n 
63  situations  in  the  U.S.  Of  tie 
theatres,  about  15  are  showing  e 
picture  in  35mm,  although  this  I 
formation  has  been  omitted  from  I 
vertising  for  local  showings.  The  I 
ture  has  not  closed  in  any  situati 
Within  the  next  couple  of  moijis 
Metro  expects  "Ben-Hur"  to  be  pv- 
ing  in  200  more  stateside  situatis, 
and  15  to  20  in  Canada.  The  compy 
has  not  insisted  from  the  outsela 
the  picture's  release  that  it  be  sbfl 
in  70mm,  he  said.  In  any  evil, 
Mochrie  insisted  patrons  can't  tell  le 
difference  between  35mm  and  70m. 

In  answer  to  a  question,  Mocie 
said  that  although  hard-ticket  lis 
are  more  prominent  than  ever,  the  ly 
of  the  "grind"  pictures  is  far  m 
ended.  He  conceded  that  the  pub's 
imagination  has  been  caught  by  1th 
road  shows  and  by  picture  poles 
such  as  the  one  employed  for  "i 
cho."  But  a  good  film— regardles  af 
its  length  or  expense— still  will  d 
big  audiences,  he  asserted. 


Va.  Sunday  Closing 
Law  Constitutional 

Special  to  THE  DAILY 
RICHMOND,  Va.,  Aug.  14 
ginia's  new  Sunday  closing  lav  is 
constitutional  and  was  not  "accidit- 
ally  repealed"  by  the  1960  Gerai 
Assembly,  according  to  a  ruling  hid- 
ed down  by  Hustings  Court  Jige 
M.  Ray  Doubles. 

However,  Judge  Doubles  ruled  n- 
constitutional  a  portion  of  the  ffl 
which  forbids  sellers  of  sporting  gid> 
and  recreational  equipment  from  r  k- 
ing  Sunday  sales  while  allowing  op- 
erators of  athletic  events  and  rela- 
tional places  to  sell  equipment  13d 
in  their  business. 

Judge  Doubles,  in  upholding  I 
constitutionality  of  the  closing  to, 
held  that  it  did  not  violate  the  ti- 
zen's  right  to  equal  protection  offlt 
laws. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor; ;  Herbert  V. ,  F  * 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,^  Charles  S.^Aarpnson,  Editorial _D^ectorj  _Pinky_  Herman,^  Eastern  Editor.  Holly ^ood^ * 

be 


a's  "a  ""section 'of  Motion  Picture  Herald  V  Television"  Today,  "published  daUy"  as  "part  of  Motion  Picture  Daily;  Motion  Picture  Almanac  Television  Almanac  Fame.  Entered  as  se 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  m  the  Americas  and  $12  foreign.  Single  copies, 


IS  A  SMASH  IN  CINCINNATI  AT  THE 
TWIN  DRIVE-IN  WHERE  IT  OPENED 
TO  THE  BIGGEST  BUSINESS  OF  THE 
YEAR  AND  TOPPED  ANY  UNIVERSAL 
OPENING  IN  ALMOST  TWO  YEARS! 

This  new  hit  continues  to  solid  business 
at  the  Broadway  Capitol  in  Detroit  and  is 
great  at  the  Michigan  Theatre  in  Traverse 
City,  Washington  Theatre  in  Bay  City,  the 
U.S.  23  and  North  Flint  Drive-Ins  in  Flint. 


"IT'S  LIKE  A  KINSEY  REPORT  ON  THE  CAMPUS" -WALTER  WINCHELL 

STEVE  ALLEN  •  JAYNE  MEADOWS  -  WALTER  WINCHELL" 
COLLEGE  CONFIDENTIAL 


AN  ALBERT  ZU6SMITH  PRODUCTION 


chm«  MICKEY  SHAUGHNESSY  •  CATHY  CROSBY  •  HERBERT  MARSHALL  •  CONWAY  TWITTY  •  RANDY  SPARKS 
Guwtsurs  ROCKY  MARCIANO  ♦  SHEILAH  GRAHAM  •  EARL  WILSON  •  LOUIS  SOBOL  •  PAMELA  MASON  Screenplay  by 

IRVING  SHULMAN  Produced  and  Directed  by  ALBERT  ZUGSMITH  <  A  UNIVERSAL-INTERNATIONAL  Release 


NO  FILM 
EVER  DARED  TOUCH 

TUIC  TUCUC  DCCftDCI 


Motion  Picture  Daily 


Monday,  August  15,  19(! 


T  KMT  TALK 

Variety  Club  News 


MINNEAPOLIS  -  Mrs.  Augie 
(Betty)  Ratner  has  been  elected  pres- 
ident of  the  women's  auxiliary,  Va- 
riety Club  Tent,  No.  12.  She  suc- 
ceeds Mrs.  Lowell  (Marge)  Kaplan, 
who  filled  out  the  term  of  Mrs.  Marty 
Chalfen,  who  was  killed  in  an  air- 
plane accident  last  year. 

DeLuxe  Expansion 

( Continued  from  page  1 ) 
Sound  of  Music"  and  "State  Fair." 
Additions  to  the  New  York  and  West 
Coast  plants  will  be  made  to  house 
the  added  facilities  required  for  the 
increased  use  of  70mm. 

The  program  also  calls  for  addi- 
tional personnel  for  research  and  de- 
velopment. Among  the  new  instal- 
lations contemplated,  Freedman 
added,  would  be  all  the  new  electro- 
nic devices  needed  to  complement 
those  already  in  use  and  in  construc- 
tion as  developed  by  the  De  Luxe 
research  and  development  staff. 

Already  developed  for  the  expan- 
sion program  are  electronic  high 
speed  color  printing  machines  and  a 
multi-lateral  striping  machine  which 
will  enable  additional  tracks  to  be 
added  to  the  Todd-AO  prints.  This 
will  make  possible  a  new  multi-track 
film,  in  as  many  as^  five  languages, 
for  George  Stevens'  production  of 
"The  Greatest  Story  Ever  Told," 
Freedman  said. 

In  addition,  Freedman  disclosed 
the  development  of  hue-check  de- 
vices, which  will  maintain  constant 
vigil  on  color  printing,  "to  assure  the 
absolute  reproduction  of  Todd-AO 
colors  as  photographed." 

July  Film  Dividends 

( Continued  from  page  1 ) 
motion  picture  companies  paid  a  total 
of  $13,669,000  compared  with  $13,- 
199,000  during  the  same  period  of 
1959. 

Total  cash  dividend  payments  by 
all  corporations  issuing  public  re- 
ports came  to  $900  million  in  July, 
up  $100  million  from  the  correspond- 
ing 1959  month.  During  the  year's 
first  seven  months,  cash  dividends 
totaled  $7.5  billion,  about  6  per  cent 
higher  than  in  1959. 

'Desire'  Will  Open  in 
New  Orleans  Sept.  15 

Twentieth  Century-Fox's  "Desire 
in  the  Dust"  will  have  a  benefit  world 
premiere  on  Sept.  15  at  the  Baton 
Rouge  Theatre  in  New  Orleans  for 
the  Lion's  Club  League  for  Crippled 
Children.  Robert  L.  Lippert,  liaison 
between  Associated  Producers,  Inc. 
and  20th-Fox,  will  head  a  contingent 
of  stars  to  the  event.  City  and  state 
leaders  and  radio  and  television  per- 
sonalities will  also  attend  the  pre- 
miere. 

The  film  will  bow  in  a  saturation 
engagement  in  the  New  Orleans  area 
the  next  day. 


Telemeter  Estimates  Its  Take 


(Continued  fr 

whether  Telemeter  is  subject  to  the 
same  summer  letdown  as  free  TV. 

Telemeter  has  sufficient  orders  on 
hand  to  bring  the  total  installation  fig- 
ure to  6,000.  This  objective  is  expect- 
ed to  be  reached  by  the  end  of  Au- 
gust. No  more  orders  are  being  ac- 
cepted, although  those  who  put  in 
orders  are  being  put  on  a  waiting  list. 

The  salesmen  were  pulled  off  at  the 
end  of  June,  and  the  installations  are 
from  backlogs. 

Telemeter  said  they  will  not  seek 
any  orders  above  the  6,000  figure 
until  they  have  made  a  long-range 
analysis  of  the  direction  Telemeter  is 
taking. 

Not  Expanding  Yet 

One  official  said:  "We  won't  ex- 
pand until  this  setup  is  proved  out." 

Meantime,  there  is  talk  that  fran- 
chises may  soon  be  offered  by  Trans- 
Canada  Telemeter,  Ltd.,  subsidiary  of 
Famous  Players  Canadian  Corp., 
which  has  the  franchise  for  Canada 
for  Telemeter. 

Franchise  holders  would  receive 
patent  rights  to  equipment,  special 
events  programs  and  a  complete  tech- 
nical and  program  service  in  return 
for  a  royalty  based  on  a  percentage 
of  the  gross  income. 

Eugene  Fitzgibbons,  executive  di- 
rector of  Telemeter,  was  quoted  in  a 
local  newspaper  as  saying  he  had  in- 
quiries from  such  potential  investors 
as  radio  station  owners,  publishers 
and  financial  syndicates. 

Most  expensive  live  presentation 
offered  thus  far  by  Telemeter  was  the 
Toronto  Argonaut-Pittsburgh  Steelers 
football  game.  This  game  was  not  of- 
fered on  free  TV,  but  a  charge  of  $2 
was  made  by  Telemeter. 

Another  game  this  week  between 
the   Argonaut   team    and  Hamilton, 


om  page  1 ) 

which  is  being  blacked-out  in  the 
local  area,  is  being  offered  by  Tele- 
meter. 

Previously,  Telemeter  offered  such 
sports  events  as  Sunday  night  NHL 
hockey  games  and  video-tapes  of 
championship  fights. 

An  official  of  Telemeter  said  that 
the  same  pictures  which  do  business 
in  the  theatres  are  doing  business  on 
Telemeter,  though  he  wouldn't  offer 
figures.  Telemeter  pays  a  percentage 
of  the  gross,  as  do  the  theatres. 

Potential  for  the  Telemeter  area  is 
40,000  homes.  The  6,000  sets  take  up 
50  per  cent  of  the  area  already  wired 
by  Bell  Telephone.  Apartments  com- 
prise 25  per  cent  of  the  installations, 
with  the  remainder  placed  in  homes. 

As  the  operation  smooths  out,  the 
staff  is  being  thinned.  Telemeter  had 
a  staff  of  over  100  when  it  began. 
This  is  now  down  to  about  60. 

Cost  Problem  Is  Great 

Telemeter  has  been  faced  with  a 
tremendous  cost  problem  in  the  tariff 
—approximately  40  per  cent— applied 
to  all  electronic  equipment  imported 
from  the  United  States. 

The  equipment  has  stood  up  well. 
Most  of  the  films  shown  are  35mm., 
offering  better  sound  to  the  home 
viewer,  than  does  free  TV,  which 
uses  16mm.  film. 

The  Toronto  operation  has  attracted 
visitors  of  all  description  and  re- 
searchers from  every  conceivable  type 
of  company.  Theatre  owners  from 
all  corners  of  the  earth  and  broadcast- 
ing networks  have  sent  their  top  per- 
sonnel to  study  the  operation,  while 
Madison  Avenue  firms  have  re- 
searched reaction  to  Telemeter. 

All  have  made  their  reports  avail- 
able to  Telemeter,  which  is  making  a 
continuing  survey  of  the  viewers  and 
reactions. 


Poller  Leaving  B-V; 
No  Replacement  Slated 

New  economies  are  being  effected 
in  the  Buena  Vista  home  office  with 
no  replacements  scheduled  for  mem- 
bers of  the  publicity  and  art  depart- 
ment who  now  are  leaving  the  com- 
pany. 

Norman  Poller,  Buena  Vista  pub- 
licist, is  leaving  for  a  new  position 
outside  the  film  industry.  Poller,  pre- 
vious to  joining  Buena  Vista,  was  with 
RKO  Radio.  His  duties  will  be  ab- 
sorbed by  other  members  of  the  de- 
partment. 

Assistant  to  Bronston 

MADRID,  Aug.  14.-Victor  de 
Lacour  has  been  appointed  as  the  ex- 
ecutive assistant  to  Samuel  Bronston 
and  will  coordinate  the  activities  of 
all  departments  with  the  producer's 
office  during  the  remaining  weeks  of 
filming  "King  of  Kings"  and  the  forth- 
coming production  of  "El  Cid."  De 
Lacour  will  be  headquartered  in 
Bronston's  office  here  and  will  func- 
tion for  the  producer  during  the  lat- 
ter's  business  trip  to  New  York,  Hol- 
lywood, Rome  and  London. 


Delay  Encountered  in 
Disney-NBC-TV  Deal  j 

Financial  and  tax  details  inciden 
to  the  NBC-TV  deal  for  a  part  i 
the  Walt  Disney  Prods,  backlog  ari 
for  TV  program  production  reported 
ly  have  delayed  its  closing,  original 
predicted  for  late  last  week. 

Walt  Disney,  who  was  in  Nel 
York  most  of  last  week  on  the  neg< 
tiations  with  Robert  Kintner,  NBl 
president,  departed  for  Englan! 
where  he  will  supervise  products 
and  preparation  of  two  films,  to  i 
made  in  the  United  Kingdom,  "Gre 
friars  Bobby"  and  "The  Horsema 
ters." 

Roy  Disney,  president  of  Walt  D; 
ney  Prods.,  is  expected  here  from  t! 
Coast  in  the  near  future  for  the  Nt 
deal  closing. 


Paramount,  Columbia 

(Continued  from  page  1) 
announcement.  According  to  Weltner 
and  Montague,  the  consolidation  is 
certain  to  result  in  much  greater 
efficiency  and  better  service  to  the 
Canadian  exhibition  field." 

Gordon  Lightstone,  general  man- 
ager of  Paramount  Film  Service  Ltd., 
will  serve  as  managing  director  of 
the  new  Canadian  distributing  organ- 
ization and  Harvey  Harnick,  sales 
manager  of  Columbia  Pictures  of 
Canada,  Ltd.,  will  be  the  general 
sales  manager  of  the  new  Canadian 
company.  Louis  Rosenfeld  will  con- 
tinue to  function  as  senior  executive 
of  the  Columbia  sales  operation. 
Mickey  Stevenson,  Paramount  Tor- 
onto branch  manager,  will  assume 
the  duties  of  assistant  to  Harnick. 

The  new  Canadian  distributing  or- 
ganization will  maintain  a  single 
branch  office  in  six  Canadian  cities, 
rather  than  the  two  operated  by  the 
participating  companies  heretofore. 
The  branch  cities  and  managers  are 
Toronto,  L.  Bernstein;  Montreal,  R. 
Godreau;  Winnipeg,  S.  Gunn;  Cal- 
gary, R.  Lightstone;  Vancouver,  N. 
Levant;  and  St.  John,  L.  Simon. 


Columbia  Internationa 

( Continued  from  page  1 ) 

will  assume  full  responsibility  i| 
Europe  and  the  Near  East  on  tlj 
date. 

In  another  move,  Rothman  a 
pointed  Stanley  Schneider  as  his  (j 
ecutive  assistant.  Schneider  has  be 
with  the  company  since  1946  in  val 
ous  capacities,  most  recently  as  J 
sistant  treasurer. 

Joseph  E.  McConville,  presently' 
New  York,  will  move  to  Columbi 
office  in  Mexico  City  where  he  w 
be  in  a  better  position  to  work 
close  coordination  with  the  Mexici 
production  program.  He  will  also 
sume  the  duties  of  Ed  Kerner  wh 
has  resigned  as  of  Sept.  1  in  ore] 
to  join  United  Artists  of  Argentina 

Ed  Levine  has  been  moved  up 
take  charge  of  the  world-wide  sa! 
control  department. 

Robert  Meyers  in  Charge 

Robert  Meyers  will  head  the  m 
department  set  up  to  handle  t 
special  contracts  for  Columbia's  p; 
ductions  of  William  Goetz'  "So! 
Without  End,"  Carl  Foreman's  "T 
Guns  of  Navarone,"  and  George  S 
ney  International— Posa  Films  Int 
nacional's  "Pepe."  Meyers,  Rothm 
pointed  out,  who  has  only  been  w 
Columbia  for  two  years,  and  h; 
been  moved  up  through  the  ranks, 
now  ready  to  assume  broader  respi 
sibilities. 

Continuing  the  trainee  progra 
Rothman  announced  the  engagerm 
of  Fred  Greenberg,  a  recent  gradu; 
of  Harvard.  Greenberg  is  presen, 
being  indoctrinated  in  the  inten 
tional  department  and  has  alrea; 
been  sent  to  Puerto  Rico  as  a  stud< 
trainee,  one  of  the  steps  in  bring) 
him  along  the  trail  to  high  calit 
executive  ability. 


Lana  Turner  Signed 

HOLLYWOOD,  Aug.  14.  -  Lai 
Turner  has  been  signed  by  the  Mf 
isch  Company  to  star  in  "By  Lcf 
Possessed,"  James  Gould  Cozze 
novel,  it  is  announced  by  W alter  M 
isch,  who  will  produce  the  film.  Jo1 
Sturges  will  direct  when  it  goes  It 
fore  the  color  film  cameras  early  t> 
fall  as  a  United  Artists  release. 


years 
ago  the 
cigar  store 
indian  was  a 
powerful  adver- 
tising symbol  and 
TRAILERS  were  just 
beginning  to  make  their 
presence  felt  in  motion 
picture  theatres. 
Today  the  cigar 
store  indian  is 
the  vanishing 
American,  but 

  TR Al  LERS  

are  still  the 
least  ex- 
pensive and  most  potent 
exploitation  force  for  the 
showmanship-wise  exhibitor. 


national: 


From  Will  km  Goetz  andColumhr* 


J 


3L.  88,  NO.  32 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  AUGUST  16,  1960 


TEN  CENTS 


o  Produce  12  in  i/.s.    South  Carolina  Exhibitors  to  Appeal  Ask  injunction 


lirisch  Slates  'Blue  Law'  Suit  Edict  to  Supreme  Court 

4,  Budgeted 
it  $50  Million 


o  Be  Made  in  18  Months; 
nited  Artists  Distributor 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Aug.  15.  -  Mark- 
ig  today  the  third  anniversary  of 
unding  of  the  Mirisch  Company, 
esident  Har- 
d  J.  Mirisch, 
ined    by  his 
■others,  Wal- 
r  and  Marvin, 

a  press  con- 
rence,  a  n- 
junced  a  $50,- 
)0,000  produc- 
Dn  program  of 

least  14  ma- 
r  films  to  be 

a  d  e  during 
le  next  18 
tonths,  char- 
:terized      b  y 

lem  as  the  largest  and  most  varied 
heduled  by  any  independent  film- 
aking  organization. 
"While   we    are    an  independent 
( Continued  on  page  4 ) 


Walter  Mirisch 


ickus  Hails  Ruling 
Against  Pa.  Censors 

The  recent  action  of  Pennsylvania 
ate  courts  in  ruling  that  state's  cen- 
irship  laws  "inoperable  and  there- 
ire  invalid,"  was  hailed  yesterday  by 
lbert    M.     Pickus,     president  of 
heatre  Owners  of  America,  as  an- 
her  major  step  towards  the  eventual 
implete  elimination  of  motion  pic- 
ture censorship. 
Pickus  said  that  while  he  realizes 
ie  county  court  decision  may  still  be 
ppealed  by  the  Pennsylvania  attor- 
ey  general,  the  lower  court  action 
(Continued  on  page  3) 


Special  to  THE  DAILY 
SPARTANBURG,  S.  C,  Aug.  15.-Chester  D.  Ward,  one  of  three  attorneys 
representing  theatre  operators  in  a  suit  brought  in  a  number  of  Piedmont 
South  Carolina  communities  challenging  the  constitutionality  of  the  Palmetto 

 —     State's  "blue  laws"  barring  Sunday 

performances,  has  notified  Attorney 
General  Daniel  R.  McLeod  that  the 
case  is  being  appealed  to  the  Supreme 
Court  of  the  United  States. 

The  South  Carolina  Supreme  Court, 
in  a  unanimous  decision  in  July,  up- 
held the  validity  of  the  200-year-old 
(Continued  on  page  2) 


See  Rejection  of  Bicks 
To  Anti-Trust  Position 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  15.  -  Sen. 
William  Proxmire  (D.,  Wis.)  deplored 
"the  tragic  possibility"  that  the  Sen- 
ate leadership  will  not  call  up  the 
nomination  of  Robert  Bicks  to  be  the 
chief  of  the  Justice  Department's 
anti-trust  division. 

Proxmire  criticized  his  own  party 
(Continued  on  page  4) 

Goldblatt  to  Fox  on 
Magazine  Publicity 

Martin  Goldblatt  has  joined  20th 
Century  -  Fox,  in  charge  of  national 
magazine  publicity,  it  was  announced 
by  Edward  E.  Sullivan,  publicity  di- 
rector. Goldblatt,  who  has  resigned 
his  post  with  Columbia  Pictures,  will 
( Continued  on  page  4 ) 


Ask  Contributions  for 
Vwiety  'Night  Races' 

New  York's  Variety  Tent  No.  35 
yesterday  called  on  motion  picture  or- 
ganizations to  contribute  $3,500  each 
toward  individual  purses  for  the 
Tent's  "Night  at  the  Races"  charity 
event  scheduled  for  Oct.  4  at  Yonkers 
Raceway.  Proceeds  derived  from  the 
affair,  which  is  the  project  of  the 
sports  division,  will  be  used  to  acquire 
playgrounds  here  for  handicapped 
children. 

Chief  Barker  Harry  Brandt  said  Jo- 
(Continued  on  page  3) 


U.  S.  Exports  of  Film,  Equipment  Show  Gain 
In  the  First  Halt  of  1960  to  $22,992,298 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  15.— Overseas  shipments  of  U.S.  motion  picture 
film  and  equipment  during  the  first  half  of  1960  amounted  to  $22,992,298- 
a  slight  increase  over  the  $22,861,986  reached  in  the  first  half  of  1959,  accord- 
ing to  Motion  Picture  Chief  of  the  Commerce  Department,  Nathan  D.  Golden. 

Rawstock  exports  for  the  same  period  of  this  year  were  307,335,121  linear 
feet  valued  at  "$10,069,579,  compared  with  353,536,013  linear  feet  valued  at 
$8,675,655  for  the  like  period  of  1959. 

Total  of  exposed  and  developed  motion  picture  feature  film  for  the  first 
half  of  this  year  reached  137,363,925  linear  feet  valued  at  $5,181,418  com- 
pared with  137,132,765  feet  and  $5,414,408  for  the  comparable  period  last 
year.  Valuation  breakdown  for  the  1960  period  assigned  $3,868,761  to  35mm 
and  over  positive  feature  film;  $242,413  to  35mm  and  over,  negative  feature 
film;  and  $1,070,244  for  16mm  positive  and  negative  feature  film. 

Foreign  sales  of  all  types  of  motion  picture  equipment,  including  cameras, 
projection  and  sound  equipment,  and  studio  equipment  in  the  first  half  of 
1960  totaled  $7,741,301,  a  gain  of  slightly  more  than  seven  per  cent  over  the 
corresponding  1959  period. 


AFM  Sues  in 
WB  Sale  of 
Films  to  TV 


Claim  Federation  Consent 
Required  for  Post-'48  Deal 


Temporary  and  permanent  injunc- 
tions to  halt  the  transfer  of  upwards 
of  $11,000,000  worth  of  post-1948 
theatrical  motion  pictures  for  televi- 
sion exhibition  were  asked  in  Fed- 
eral District  Court  here  yesterday  by 
the  American  Federation  of  Musi- 
cians, its  president,  Herman  Kenin 
disclosed. 

Naming  Warner  Brothers,  as  de- 
fendant, the  union  alleged  that  under 
the  terms  of  contracts  between  the 
musicians  and  the  producer,  the  films 
may  not  be  exhibited  on  television 
(Continued  on  page  5) 

Cunningham  Services 
Set  Here  Tomorrow 

Funeral  services  for  Paul  Cunning- 
ham, director  of  public  affairs  of  the 
American  Society  of  Composers,  Au- 
thors and  Publishers,  who  died  on 
Sunday  at  his  home  here  will  be  held 
tomorrow  at  Saint  Patrick's  Cathedral 
at  11  A.M.  with  a  Solemn  High 
Requiem  Mass. 

Cunningham,  lyricist  of  hundreds 
of  songs— including  "I  Am  an  Ameri- 
can," "Please  Take  a  Letter,  Miss 
(Continued  on  page  5) 

GPEC  6-Month  Income 
Rises  to  $2,467,136 

Net  income  for  General  Precision 
Equipment  Corporation  and  subsid- 
iary companies  for  the  six  months 
ended  June  30,  1960,  was  $2,467,136, 
compared  with  $2,063,121,  for  ,  the 
same  period  a  year  ago,  or  an  in- 
crease of  19.5  per  cent.  This  was 
achieved  on  sales  of  $120,722,804,  an 
( Continued  on  page  4 ) 


LABORATORIES,  INC.     Complete  facilities  for  every  film 

S        NEW   YORK  AND  HOLLYWOOD  .....  .       ...  j 

need  in  black  and  white  or  color 


Motion  Picture  Daily 


Tuesday,  August  16,  1,1 


1 


PERSONAL 
MENTION 


EDWARD  L.  WEISL,  member  of 
the  board  of  directors  of  Para- 
mount Pictures,  will  leave  New  York 
today  aboard  the  "Leonardo  da 
Vinci"  for  Naples. 

• 

William  G.  Raich,  vice-president 
in  charge  of  foreign  distribution  for 
American  International  Pictures,  re- 
turned to  New  York  at  the  weekend 
from  a  round-the-world  trip. 

• 

Jack  H.  Levin,  president  of  Certi- 
fied Reports,  is  due  back  in  New  York 
next  Monday  from  a  trip  through  the 
South. 

• 

George  Pal,  producer-director  of 
H.  G.  Wells'  "The  Time  Machine"  for 
M-G-M,  has  arrived  in  New  York 
from  Hollywood. 

Milt  Overman,  Southwest  publici- 
ty  manager  for   American  Interna- 
tional Pictures,  will  leave  here  today 
for  Texas  and  Oklahoma  cities. 
• 

Elizabeth    Taylor    and  Eddie 
Fisher  will  leave  here  today  aboard 
the  "Leonardo  da  Vinci"  for  Europe. 
• 

Darryl  F.  Zanuck  arrived  in  Lon- 
don on  Sunday  from  France. 
• 

Arthur  J.  Raporte,  recently  ap- 
pointed director  of  real  estate  activi- 
ties for  Loew's  Theatres,  was  in  Co- 
lumbus, O.,  from  here. 

• 

Donald  Schine,  president  of  Schine 
Theatre  Corp.,  Gloversville,  N.  Y., 
returned  to  New  York  from  Italy  yes- 
terday aboard  the  "Leonardo  da 
Vinci." 

• 

Al  Odeal,  president  of  Tele  Fea- 
tures, Inc.,  left  here  last  night  for  the 
Coast. 


Weigh  Administration's, 
And  Kennedy's  Pay  Bill 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  15.-Debate 
on  the  minimum  wage  bill  today  was 
desultory  in  the  Senate.  Discussion 
was  started  by  Senator  Prescott  Rush 
(R.,  Conn.),  who  gave  his  reasons 
for  opposing  the  Kennedy  (D.,  Mass.) 
measure,  but  asserted  his  support  for 
the  Administration's  proposed  $1.15 
pay  floor  with  a  modest  expansion  of 
coverage. 

Earlier,  Senator  Javits  (R.,  N.  Y.) 
had  stated  there  is  a  "difference  in  de- 
gree, not  principle,"  between  the 
Kennedy  bill  and  the  Administration- 
endorsed  changes  in  wage-hour  law. 


S.C.  Exhibitors  Will  Appeal 


!( 


( Continued 

law  which  prohibits  "bear  baiting" 
and  other  forms  of  entertainment  on 
Sunday. 

Theatre  operators  joining  in  the 
court  action  have  contended  for  many 
months  that  the  so-called  "blue  laws" 
did  not  apply  to  movies  since  movies 
did  not  exist  when  the  law  in  ques- 
tion was  passed,  and  furthermore 
that  the  law  in  itself  was  unconstitu- 
tional. 

As  pointed  out  by  Attorney  Ward, 
in  appealing  the  State  Supreme  Court 
decision  directly  to  the  U.S.  Supreme 
Court,  the  theatre  interests  are  by- 
passing a  three-judge  federal  panel 
which  declined  to  consider  the  case 
last  year.  At  that  time  the  three- 
judge  panel  said  plaintiffs  had  not  ex- 
hausted remedies  in  the  state  courts. 

Ward  told  reporters  he  hoped  the 


from  page  1) 

case  would  be  argued  before  the 
U.S.  Supreme  Court  this  fall,  follow- 
ing three  other  "blue  laws"  cases 
from  Maryland,  Massachusetts  and 
Pennsylvania. 

As  noted,  the  three  cases  from 
northern  states  differ  from  the  South 
Carolina  case  in  that  they  involve 
work  sections  under  the  blue  laws 
while  the  South  Carolina  case  in- 
volves recreation  and  amusement. 

Sees  Freedom  of  Speech  at  Issue 

"The  South  Carolina  case,"  Ward 
continued,  "also  involves  freedom  of 
speech  since  movies  have  been  held 
by  the  Supreme  Court  of  the  United 
States  to  come  within  the  provision 
of  the  U.S.  Constitution,  forbidding 
states  from  denying  freedom  of  the 
press  or  of  speech." 


LeRoy  and  Helen  Hayes 
Head  Nixon  Committee 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  15.  -  A 
Celebrities-for-Nixon  Committee  has 
been  launched  among  leaders  in  the 
entertainment  field.  It  is  headed  by 
Mervyn  LeRoy  and  Helen  Hayes,  as 
co-chairmen.  George  Murphy  is  hon- 
orary chairman  and  Jules  Alberti  ex- 
ecutive director.  The  group  will  cam- 
paign for  Republican  presidential 
nominee  Richard  M.  Nixon  through- 
out the  "show  business"  industry. 

Charter  members  include  John 
Wayne,  Irene  Dunne,  Freeman 
(Andy)  Cosden,  Katharine  Cornell, 
Walter  Pidgeon,  Jinx  Falkenberg, 
Barney  Balaban,  Faith  Baldwin, 
Buddy  Rogers,  Mary  Pickford,  Dick 
Powell,  Louise  Beavers,  William  L. 
White,  Cobina  Wright,  Edward  D. 
Stone,  Eddie  (Rochester)  Anderson, 
Dina  Merrill,  Ted  Williams,  Eleanor 
Steber,  Ward  Bond,  Jeanette  Mac- 
Donald,  Gene  Raymond,  Gordon 
McRae  and  Sheila  McRae. 


John  J.  Noonan  Dies 

CLEVELAND,  Aug.  15.  -  John  J. 
Noonan,  70,  a  projectionist  in  this 
area  for  more  than  50  years  and  a 
veteran  member  of  Local  160, 
I.A.T.S.E.,  died  in  St.  Vincent's  Hos- 
pital. For  the  past  10  years  he  had 
been  in  charge  of  the  booth  at  the 
Granada  Theatre  here,  and  for  the 
previous  25  years  at  the  Hilliard 
Square.  He  is  survived  by  his  wife, 
Florence,  and  five  grandchildren. 

'Terror9  Shooting  Set 

HOLLYWOOD,  Aug.  15.  -  Glen- 
wood-Neve  Productions,  headed  by 
Newton  Arnold  and  Michael  DuPont, 
have  concluded  negotiations  with 
Desilu-Gower  Studios,  where  pre- 
production  work  will  begin  immedi- 
ately  on  their  "Hands   of  Terror." 


Depinet  to  Address 
Conn.  Drive-in  Meet 

Special  to  THE  DAILY 
HARTFORD,  Aug.  15.  -  Sperie 
Perakos,  general  manager  of  Perakos 
Theatre  Associates,  and  president  of 
the  Connecticut  Drive-In  Theatres 
Association,  has  arranged  for  industry 
pioneer  Ned  E.  Depinet  to  address  the 
Aug.  23  luncheon  meeting  of  the 
Connecticut  drive-in  men  at  Sanford 
Barn,  East  Haven. 

Connecticut  drive  -  ins  collected 
$14,000  for  the  Jimmy  Fund  (indus- 
try-Boston Red  Sox  conducted  cam- 
paign for  Children's  Cancer  Research 
Foundation)  in  1959,  and  drive-in 
men  are  now  anticipating  a  minimum 
goal  of  $20,000  for  1960. 

W.B.  Sees  'Ocean's  11' 
As  a  Company  Champ 

On  the  basis  of  grosses  from  its 
first  85  engagements  throughout  the 
United  States,  "Ocean's  11,"  the 
Dorchester  production  starring  Frank 
Sinatra,  Dean  Martin,  Sammy  Davis, 
Jr.,  Peter  Lawford  and  Angie  Dickin- 
son, is  shaping  up  as  one  of  the  five 
biggest  boxoffice  hits  in  the  history 
of  Warners,  the  company  declares. 

"Ocean's  11"  grosses  from  coast  to 
coast,  said  W.B.,  are  running  25  per 
cent  higher  than  the  figures  for  its 
"Auntie  Mame,"  which  set  box-office 
records  with  its  national  release  doing 
the  Christmas-New  Year's  holiday 
season  of  1958-1959. 


Record  at  Capitol 

Warner  Brothers'  "Ocean's  11"  set 
a  five-day  record  at  Loew's  Capitol 
Theatre  here  with  a  gross  of  $107,066 
from  opening  day  through  Sunday. 
The  Sunday  receipts  of  $24,200 
topped  even  the  record  breaking 
opening  day  (Wednesday)  receipts  of 
$23,509. 


Meeting  Thursday  on 
Cinema  Lodge  Drive  \ 

The  key  sellers  of  the  $25  contr:;. 
tion  share  certificates  in  New  Yc!s 
Cinema  Lodge  of  B'nai  B'rith's  <{•• 
rent  fund-raising  drive  in  beha' 
the  B'nai  B'rith  agencies,  will 
members   of   the  Lodge's  execu 
committee  at  a  special  luncheon 
Sardi's  on  Thursday,  it  was  announ 
by  Abe  Dickstein,  president. 

Joseph  B.  Rosen,  Universal  Pictf 
regional  sales  manager,  and  Leor 
Rubin,  vice-president  and  sales  n 
ager  of  Gilliams  and  Rubin,  are  cl 
men  of  this  year's  drive,  which  s< 
the  sale  of  750  certificates  with 
of  the  purchasers  to  be  awarde; 
1960  four-door  Cadillac  and  anot 
a  10-day  cruise. 

Will  Conclude  Oct.  27 

Key  sellers  include  home  office 
ecutives  and  circuit  and  indeperu 
theatre  executives  in  addition  to 
ecutive  members.  Luncheon  is  hi 
held  for  an  interim  report  and> 
launch  the  home  stretch  concentn 
drive  which  is  to  conclude  on  Oct 
with  a  luncheon  at  the  Hotel  A: 


il 


[I 


il 


Complete  'Spartacus' 
Meetings  in  London 

From  THE  DAILY  Bureau 

LONDON,  Aug.  14  ( By  Air  M: 
— Fortunat  Baronat,  director  of  for»ja 
publicity  for  Universal  Internati'al 
Films,  has  completed  a  series  of  mt- 
ings  here,  covering  the  overall  jb- 
licity,  advertising  and  exploita>n 
for  the  British  launching  of  "Sp;;a- 
cus."  Arrangements  were  made  atpl 
meetings  for  the  London  prem  e, 
which  will  take  place  in  early  Decn- 
ber  at  the  Metropole  Theatre,  if 
Rank  Organization,  together 
U-I,  has  drawn  up  plans  for  openg- 
night  ceremonies,  to  be  attendecbji 
leading  figures  in  Great  Britain's 
the  Continent's  social,  political  jui 
entertainment  circles.  Roman  fronM- 
house  architecture  for  the  theatre  :as 
also  been  developed. 

Baronat,  accompanied  by  John  A- 
son  Sullivan,  U-I's  European  publtv 
co-ordinator  for  "Spartacus,"  § 
conduct  similar  conferences  in  M 
gium,  Holland,  Germany,  Ausia 
Italy,  Spain  and  France,  before  1 
turning  to  New  York  at  the  encoi 
August. 


NEW  YORK  THEATRE 


i —  RADIO  CITY  MUSIC  HALL- 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 

DIE    B0GARDE  as  Franz  Liszt 
A  COLUMBIA  PICTURE  In  Cinemascope  t  Eastman  Celi 
ON  THE  GREAT  STAGE  "FESTIVAL" 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V  F,<e. 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Buiiu, 
Yucca- Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureati*. 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Mcpn 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-|§ 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallaf.-r, 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  send 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  ■ 


I 


esday,  August  16,  1960  MOTION   PlGTURE  DAILY 


*ickus  Hails 


( Continued  from  page  1 ) 

i]  is  nevertheless,  an  example  of  what 
n  be  accomplished  by  a  united  in- 
Jtstry  effort  to  rid  itself  of  a  noxious 
oblem. 

[lHe  said  the  decision  was  particu- 
ily  pleasing  to  TO  A,  which  has  long 
[ampioned  anti-censorship  activities. 
:  From  Europe,  where  he  is  currently 
|  business,  Herman  M.  Levy,  general 

,  i  unsel  of  TOA  also  termed  the  deci- 
m  "most  gratifying." 
|  "This  is  a  fine  example  of  what  an 

j   liustry  can  and  should  do  to  fight 
!:  unjustifiable  attacks.    The  law  was 

:lirn  in  haste  and  in  anger,  and  was 

:  btivated  by  a  desire  to  control  the 

Hdustry. 

"It  should  have  been,  as  it  was, 
I  and  unconstitutional.     It    is  now 
iped  that  the  United  States  Supreme 
(Hourt  will  soon  grant  the  industry, 
| Lien  it  rules  this  Fall  on  the  Chicago 
I  limes  Film  case,  the  same  complete 
B;edom  from  prior  censorship  that 
j  enjoyed  by  radio,  by  television,  by 
1 1  Loks,  and  by  publications,  so  that 
,  gislators  everywhere  may  know  fin- 
I  y  that  attempts  to  stifle  our  indus- 
|t'b  through  prior  censorship  are  to  be 
iandoned,"  Levy  declared. 

razzi,  Barclay  Joining 

0  Produce  'Brigante' 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  15.  -  Ros- 
qo  Brazzi  and  Steve  Barclay  have 
rmed  Brazzi-Barclay  Productions  to 
m  "Brigante,"  first  of  12  produc- 
es comprising  the  initial  program 
the  new  Alpha  Distributing  Co. 
azzi  will  star  and  Barclay  will  pro- 
ice.  Bernie  Barron  is  associate  pro- 
;icar.  Barclay  wrote  the  original 
>ry  which  will  face  the  cameras  in 
nuary. 

James  S.  ("Sam")  Burkett,  Pathe 
iboratories  sales  manager,  is  coor- 
aating  the  new  production-distribu- 
m  company,  which  teams  producers, 
stributors  and  exhibitors  on  a  profit 
aring  basis. 

Embassy  Goes  Ist-Run 

The  Embassy-46th  Street  Theatre 

1  Broadway  will  convert  to  first-run 
•xt  Saturday  with  the  first  picture 
ider  the  policy  to  be  Universal's 
College  Confidential."  Guild  Enter- 
ises  operates  the  Embassy. 

Jew  Pact  for  Pasternak 

[^HOLLYWOOD,  Aug.  15.  -  Pro- 
icer  Joe  Pasternak,  celebrating  his 
)th  anniversary  with  M-G-M,  has 
«n  signed  to  a  new  long-term  con- 
ict,  it  has  been  announced  by  studio 
>ad  Sol  C.  Siegel. 


look  'Entertainer' 

"The  Entertainer,"  Continental  Dis- 
puting release  starring  Laurence 
livier,  will  have  its  American  pre- 
iere  at  the  Sutton  Theatre  here  next 
iionth. 


TENT  TALK 

Variety  Club  News 


MINNEAPOLIS  -  Among  the  fea- 
tures planned  for  September  by  Tent 
No.  12  are  the  annual  golf  tournament 
at  the  Oak  Ridge  Golf  Club  on  Sept. 
9  and  the  annual  contribution  dinner 
on  Sept.  14.  Ben  Berger  will  be  in 
charge  of  the  contribution  dinner.  Gil 
Swenberger  is  making  arrangements 
for  the  golf  tournament.  His  commit- 
tee comprises  Bob  Hazelton,  Don 
O'Neil,  John  Branton,  Leroy  Miller, 
Harry  Levy,  Bill  Wood,  Forrie 
Meyers  and  Gabe  Nathanson. 

n 

BUFFALO-Tent  No.  7  barkers, 
their  wives  and  friends  treked  over 
the  border  to  the  Fort  Erie  Race 
Track  for  the  annual  Variety  Club 
Day.  The  feature  race  was  named 
the  Variety  Club  Tent  No.  7  Purse. 
The  V.C.  contingent  was  entertained 
at  the  track  by  the  Fort  Erie  Jockey 
Club.  Followng  the  races  all  repaired 
to  the  clubrooms  for  a  roast  beef 
dinner. 

Variety  'Night  Races' 

( Continued  from  page  1 ) 
seph  E.  Levine's  Embassy  Pictures 
and  William  German,  for  the  East- 
man Kodak  Co.,  already  have 
donated  purse  sums.  In  Embassy's 
case,  its  purse  will  go  to  the  winner 
of  a  race  named  for  a  film  being  dis- 
tributed bv  the  company,  i.e.  "The 
Hercules  Handicap."  Nine  races  are 
scheduled  to  be  run  that  evening. 
Charles  A.  Alicoate  is  chairman  of  the 
purse  committee. 

800  Reservations 

The  Tent  has  filled  clubhouse  and 
dinner  reservations  for  800  persons 
at  $10  each.  Several  thousand  more 
people  associated  with  the  Variety 
club  are  expected  to  attend. 

With  the  induction  of  more  than  20 
local  sports  writers  into  the  Tent, 
Variety  expects  its  new  charitable 
work  to  be  spread  heavily  through 
the  metropolitan  area.  The  sporting 
members  represent  local  newspapers, 
radio  and  TV  stations,  professional 
football  and  baseball  teams,  major 
wire  services  and  Madison  Square 
Garden.  National  periodicals  also  are 
represented. 

Brandt  said  the  playground  for 
crippled  children  has  been  sanctioned 
by  the  board  of  education  here.  It  also 
has  the  full  support  of  Welfare  De- 
partment officials. 

Daniel  Pledges  Support 

Dan  Daniel,  veteran  sports  writer 
for  the  Neio  York  Wo  rid -Tele  gram  ir 
Sun  and  chairman  of  the  sports  divi- 
sion, pledged  his  group's  support  of 
the  project.  He  was  joined  at  the  dais 
by  Max  Kase  of  the  Journal-American, 
vice-chairman,  and  Nat  Fleischer,  edi- 
tor of  Ring  Magazine,  doughguy. 

In  addition  to  the  sports  writers,  in- 
ducted as  barkers  were  Phil  Gravitz 
of  M-G-M,  Benjamin  Gladstone  of 
Century  Theatres,  and  Arthur  Kerman 
of  Governor  Films. 


Fly  Press  to  Bow 
Of  'Love1  Saturday 

More  than  40  of  the  nation's  top 
press  representatives  from  virtually 
every  medium  are  being  flown  to  Reno, 
Nev.,  on  Saturday  to  attend  the  world 
premiere  of  Jerry  Wald's  "Let's  Make 
Love."  The  plane-load  will  include 
Yves  Montand,  Simone  Signoret,  pro- 
ducer Wald,  director  George  Cukor 
and  many  other  personalities. 

Leaving  for  the  Crest  Theatre  will 
be:  Bill  Johnson,  of  Life-Time;  Ver- 
non Scott,  UPI;  Liza  Wilson  of  This 
Week;  Joe  Hyams,  N.  Y.  Herald  Trib- 
une and  syndicated;  Samuel  Berns, 
Motion  Picture  Daily;  William 
Weaver,  Film  Daily;  Lloyd  Shearer, 
Parade  Magazine;  Florabelle  Muir, 
A?.  Y.  Daily  News;  Louella  Parsons; 
Patsy  Gale  for  Hedda  Hopper;  Jimmy 
Starr  of  the  Herald  Express;  Sidney 
Skolsky;  Jerry  Pam  of  the  Valley 
Times;  Jim  Powers  of  the  Hollywood 
Reporter;  Erskine  Johnson  of  the 
NEA;  Bob  Thomas,  AP  columnist; 
Mike  Jackson  of  the  Los  Angeles  Ex- 
aminer; Louis  Wolf  of  the  Chicago 
Tribune;  Phillip  K.  Scheuer  of  the 
Los  Angeles  Times;  Ruth  Harbor, 
Good  Housekeeping,  and  others.  The 
group  will  return  on  Sunday. 

Copelan  Named  Midwest 
Stanley- Warner  Manager 

Herb  L.  Copelan  was  appointed 
midwest  zone  manager  for  Stanley 
Warner  Theatres,  it  was  announced 
by  Harry  M.  Kalmine,  vice-president 
and  general  manager.  The  midwest 
circuit  operates  theatres  in  Chicago, 
Wisconsin,  Oklahoma  City,  and  Mem- 
phis. 

Copelan  is  a  veteran  of  theatre  cir- 
cuit operation,  his  connection  with 
Warner  Brothers  having  begun  when 
he  managed  the  Brooklyn  Strand  and 
the  Winter  Garden  and  opened  the 
Beacon  on  upper  Broadway  and  later 
became  the  assistant  general  manager 
of  the  New  York  operation,  which 
included  the  five  Broadway  houses 
then  owned  by  Warner  Brothers.  Fol- 
lowing his  Broadway  tour  of  duty  he 
was  appointed  zone  manager  of  the 
Atlantic  Coast  theatres  with  head- 
quarters in  Atlantic  City. 

At  the  end  of  his  war  service  he 
returned  to  theatre  operation,  pioneer- 
ing in  expanding  the  Warner  chain  in 
Latin  America  and  operating  theatres 
in  Lima,  Peru;  Bogota,  Colombia  and 
Havana,  Cuba.  From  this  operation  he 
transferred  to  Stanley  Warner,  open- 
ing and  supervising  the  Cinerama 
theatre  in  Havana. 

Sandra  Dee  Re-Signed 

HOLLYWOOD,  Aug.  15.  -  A  new 
seven-year  contract  between  Sandra 
Dee  and  Universal  -  International  was 
announced  today  by  Edward  Muhl, 
U-I  vice-president  in  charge  of  pro- 
duction. Under  the  new  pact.  Miss 
Dee  will  remain  under  exclusive  con- 
tract to  Universal  for  the  next  five 
years,  following  which,  for  the  two 
years  after  that,  provision  is  made  for 
her  continuing  services  to  the  studio 
on  a  multiple-picture  basis. 


3 


PEOPLE 


Milton  R.  Rackmil,  president  of 
Universal  Pictures,  was  the  subject 
Sunday  in  the  series  on  "New  York's 
Most  Magnetic  Men"  being  run  in 
the  New  York  Journal  American  in 
its  weekend  editions.  Atra  Baer,  the 
author,  called  Rackmil  a  "master  of 
personal  diplomacy." 

□ 

Robert  Gobelein,  assistant  manager 
for  the  past  several  years  of  the 
Central  Theatre,  West  Hartford,  has 
been  promoted  by  Community  Thea- 
tres, Inc.,  to  the  post  of  manager, 
succeeding  Hugh  J.  Campbell,  who 
has  retired  after  45  years  in  the  in- 
dustry. 

□ 

Peter  Pallazzolo,  head  of  the  Shor 
Theatre  Chain,  Cincinnati,  played 
host  to  distributors,  their  wives  and 
business  associates  at  his  Isle  of  Capri 
Restaurant,  on  Dixie  Highway. 

□ 

John  G.  Brouman,  president  of 
Brouman  Theatres  of  Chevy  Chase, 
Md.,  and  president  of  Maryland 
Theatre  Owners  Association,  has  en- 
rolled his  Red  Run  Drive-in  Theatre, 
Rouzerville,  Pa.,  in  Theatre  Owners 
of  America. 

Dramatic  Academy  Will 
Sponsor  'Spartacus'  Bow 

The  American  Academy  of  Dra- 
matic Arts,  the  country's  oldest  act- 
ing school,  will  sponsor  the  world 
premiere  of  "Spartacus,"  it  was  an- 
nounced by  Frances  Fuller,  managing 
director  of  the  Academy  and  David 
Lipton,  vice-president  of  Universal 
Pictures,  distributors  of  the  film.  The 
benefit  performance  will  take  place  on 
Thursday,  Oct.  6,  at  the  De  Mille 
Theatre  here. 

Funds  raised  by  the  75-year-old 
institution,  which  was  founded  by 
Franklin  Haven  Sargent,  a  young 
Harvard  elocution  instructor,  will  be 
used  for  its  scholarship  fund. 

One  of  the  most  famous  members 
of  the  school's  alumni  is  Kirk  Doug- 
las, who  plays  the  title  role  in  "Spar- 
tacus," and  is  head  of  Bryna  Produc- 
tions, the  company  which  produced 
the  film. 

Dinner  Set  to  Aid 
Research  on  Cancer 

A  dinner  will  be  held  at  the  Wal- 
dorf-Astoria Hotel  on  Sunday,  Sept. 
18,  honoring  Richard  Rodgers,  Oscar 
Hammerstein  and  Mrs.  Eleanor  Roose- 
velt. Purpose  is  to  establish  a  fellow- 
ship fund  in  the  names  of  Rodgers 
and  Hammerstein  at  the  Eleanor 
Roosevelt  Institute  for  Cancer  Re- 
search to  encourage  the  advanced 
training  of  worthy  medical  researchers 
and  students  here  and  abroad. 

Leland  Hayward  is  chairman  of  the 
committee,  and  George  P.  Skouras, 
president  of  Magna  Theatre  Corp.,  is 
a  member. 


Motion  Picture  Daily 


Tuesday,  August  16,  >j() 


Mirisch  Slates 


( Continued  from  page  1 ) 
company,  we  are  in  essence  a  major 
studio  without  the  walls,  brick  and 
mortar,  but  comparable  in  production 
and  star  talent  strength,"  Mirisch 
pointed  out. 

Reports  that  Hollywood  is  becom- 
ing a  "ghost  town"  due  to  the  num- 
ber of  films  being  made  abroad,  is  a 
complete  misnomer,  the  company 
head  stated,  called  attention  to  the 
fact  that  "80  to  90  per  cent  of  die 
film  projects  are  created  in  Holly- 
wood, utilizing  Hollywood  crafts  and 
guilds;  but  die  plane  facilities  today 
make  it  easier  to  give  the  public  ac- 
tual backgrounds  for  greater  box-of- 
fice appeal.  However,  with  problems 
of  shooting  abroad,  we  find  it  costs 
less  to  shoot  here." 

All  Types  of  Stories 

"Despite  this,  of  the  14  films  which 
will  encompass  basic  material  from 
best-selling  novels,  non-fiction,  and 
original  screenplays  to  hit  Broadway 
shows,  only  two  of  these  will  be  made 
abroad,"  Mirisch  added. 

Questioned  on  the  effect  of  rising 
costs  of  production,  Walter  Mirisch 
said,  "the  industry  is  striving  to  make 
more  important  films  with  longer 
shooting  schedules  since  these  are  the 
only  ones  bringing  in  the  money;  and 
we  feel  that  today's  potential  grosses 
are  commensurate  with  the  increase 
in  costs." 

Figuring  prominently  in  the  sched- 
ule of  films,  all  to  be  released  through 
United  Artists  are: 

'La  Douce'  Included 

Billy  Wilder's  third  film  in  asso- 
ciation with  the  Mirisch  Company, 
"Irma  La  Douce,"  which  the  writer- 
director-producer  will  shoot  in  Paris 
next  summer;  Fred  Zinnemann's  pro- 
duction and  direction  of  James  Mich- 
ener's  novel,  "Hawaii";  William  Wy- 
ler's  production  and  direction  of  Lil- 
lian Hellman's  "The  Children's  Hour"; 
"West  Side  Story,"  currently  in  pro- 
duction, which  Robert  Wise  is  pro- 
ducing and  co-directing  with  Jerome 
Robbins,  and  John  Sturges'  produc- 
tion and  direction  of  "The  Great 
Escape." 

Foui-  for  Walter  Mirisch 

Producer  Walter  Mirisch's  slate  of 
four  comprises  "By  Love  Possessed"; 
"Two  for  the  Seesaw,"  which  will  star 
Elizabeth  Taylor  under  Delbert 
Mann's  direction;  "Pioneer,  Go 
Home,"  starring  Elvis  Presley,  ^  and 
John  O'Hara's  "A  Rage  to  Live." 

Producer-director  Robert  Wise  will 
also  add  "The  Haunting  of  Hill 
House"  and  "Battle"  to  his  schedule 
for  the  Mirisch  company. 

"Counsellor-at-Law"   and  "Roman 


REVIEW: 

Studs  Lonigan 

UA-Longridge 


Name  Goldblll 


Accomplished  producer-writer  Philip  Yordan,  working  with  director 
Irving  Lemer,  a  new  cast,  and  an  obviously  limited  budget,  has  produced 
an  interesting  experiment  in  cinematic  art.  It  is  a  screen  version,  neces- 
sarily a  vast  compression,  of  the  James  T.  Farrell  sociological  and  psy- 
chological novel  of  the  depression  years  which  has  been  a  perennial 
best  seller  for  years,  "Studs  Lonigan." 

It  is  an  experiment  which  comes  off  with  uneven  results.  Trying  to 
adhere  to  the  author's  original  study  of  a  sensitive  and  impressionable 
youth  subjected  to  the  hard  environment  of  Chicago's  South  Side  during 
the  bitter  extremes  of  the  1920's  and  early  1930's,  Yordan  and  Lemer 
turned  to  a  kind  of  camera  shorthand.  The  result  is  an  impressionistic 
picture,  uneven  in  tone  and  at  times  short  of  the  desired  effect  on  the 
audience. 

Christopher  Knight  in  the  lead  and  title  role  tries  hard  in  a  difficult  part, 
and  the  rest  of  the  cast  works  equally  hard  and  ineffectively.  Venetia 
Stevenson  is  Lucy  Scanlon,  the  remote  and  unapproachable  girl  around 
whom  young  Studs  builds  his  dream  love  life.  Helen  Westcott,  is  the 
lonely  school  teacher  who  establishes  a  rapport  which  inevitably  be- 
comes a  physical  affair  with  Studs  and  Carolyn  Craig  is  her  pretty  niece 
who  succeeds  her  as  his  lover.  Frank  Gorshin,  Jack  Nicholson  and  Robert 
Casper  are  the  restless  members  of  the  gang  who  tie  Studs  to  his  neigh- 
borhood and  roots,  and  Dick  Foran  and  Katherine  Squire  are  the  mis- 
understanding father  and  mother. 

Veteran  Jay  C.  Flippen  is  excellent  as  Father  Gilhooley,  the  parish 
priest  who  counsels  Studs  understanding^  but  ineffectively. 

The  picture  succeeds  best  in  creating  the  atmosphere  and  environ- 
ment of  the  place  and  the  era  and  least  in  motivating  Farrell's  complex 
characters. 

The  author's  frank  treatment  of  sex,  both  adolescent  and  mature,  is 
retained  in  the  picture,  limiting  it  to  mature  audiences. 
Running  time,  95  minutes.  Release  date,  September. 

to  J.  D.  Ivers 


Candle"  round  out  the  roster  of  14. 

"West  Side  Story,"  "Hawaii"  and 
"Irma  La  Douce"  are  being  consid- 
ered as  potential  roadshow  projects. 

In  addition  to  these  films  the 
Mirisch  organization  holds  multiple- 
picture  deals  with  Jack  Lemmon,  Dean 
Martin  and  the  European  star  Horst 
Bucholz. 

Personnel  realignments  to  meet  the 
company's  expanded  program  include 
Leon  Roth's  appointment  as  executive 
assistant  to  Harold  Mirisch  in  addi- 
tion to  his  current  duties  as  vice- 
president  supervising  advertising,  pub- 
licity and  distribution.  His  first  new 
assignment  will  be  to  act  as  liaison 
with  producer-director  Fred  Zinne- 
mann  on  all  production  aspects  of 
Hawaii. 

Raymond  Kurzman,  for  several 
years  resident  counsel  for  the  Mirisch 
Company,  now  assumes  the  title  of 
assistant  to  vice-president  Marvin 
Mirisch. 

Robert  Mirisch,  son  of  Harold 
Mirisch,  will  enter  the  company  as 
assistant  to  Walter  Grauman,  pro- 
ducer-director of  TV's  "The  Untouch- 
ables," Grauman  has  been  engaged 
to  develop  new  television  projects. 
The  company  now  is  involved  in  the 
"Wichita  Town"  series,  now  in  re- 
runs, and  the  Mirisch-Four  Star  show, 
"Peter  Loves  Mary,"  starring  Peter 
Lind  Hayes  and  Mary  Healy,  which 
debuts  over  the  NBC-TV  network 
this  season. 


(Continued  from  page  1) 
assume  his  new  duties  Sept.  6  lid 
will  work  under  Nat  Weiss,  pub'tb 
manager. 

Prior  to  the  Sept.  6  date,  Golcutt 
will  fly  to   California  for  meet 
with    studio    publicity    chief  I 
Brand  and  members  of  his  staff Ji, 

A  member  of  the  Columbia  Pio 
publicity  staff  for  14  years,  Golc» 
held  a  variety  of  promotional 
in  that  organization.  During  || 
War  II  he  served  aboard  the 
naval  destroyer  "Blue,"  coming  tcj 
lumbia  immediately  after  his  se:| 
tion  from  the  service  in  1945. 


Rejection  of  Bicks 

(Continued  from  page  1)  j 
for  being  "unlikely  to  vote  to 
firm"  Bicks'  nomination.  Noting! 
he  has  been  a  "frequent  critic  o:| 
Eisenhower  Administration  and  il 
of    its    appointees,"  Proxmiref 
serted  that  "the  Administrationl 
serves  a  solid  pat  on  the  back  fo.J 
fine  performance"  of  Bicks  and 
eral  Trade  Commission  chairman! 
W.  Kintner. 


itit 


ID 


iteat 
leer 


G.P.E.C.  Income 

(Continued  from  page  1) 
increase  of  18  per  cent  over  the  $102, 
301,439    reported   for   the   first  six 
months  of  1959. 

For  the  three  months  ended  June 
30,  1960,  net  earnings  were  $1,145, 
051,  compared  with  $1,143,114,  for 
the  second  quarter  of  1959.  Sales  for 
the  quarter  were  $65,065,883.  Sales 
for  the  equivalent  period  in  1959  were 
$55,319,803. 

Lower  profits  on  increased  sales 
during  the  second  quarter  resulted 
primarily  from  heavy  delivery  sched- 
ules of  equipment  on  cost  plus  fixed 
fee  contracts.  This  temporary  imbal- 
ance is  not  expected  to  continue 
through  the  second  half  of  1960,  ac- 
cording to  the  company. 

Exploit  21  Previews 
Of  'Inherit  the  Wind' 

United  Artists  and  the  Stanley 
Kramer  organization  are  launching  a 
coordinated  exploitation  drive  in  some 
21  major  cities  around  the  country  to 
back  the  program  of  simultaneous 
sneak  previews  for  Kramer's  "Inherit 
the  Wind"  on  Aug.  29,  it  was  an- 
nounced by  Roger  H.  Lewis,  UA  vice- 
president  in  charge  of  advertising, 
publicity  and  exploitation. 

Key  elements  of  the  campaign  for 
the  preview  program  include  a  radio- 
television  promotion,  a  full  schedule 


11  ^ 


A.  A.  Brown  Dead;  \|  flk 
Former  Movietone  If 

Special  to  THE  DAILY 
MIAMI  BEACH,  Aug  15.-| 
Brown,   a  former  roving  editoi| 
20th  Century-Fox  Movietone 
died  this  morning  of  heart  failul 
St.  Francis  Hospital  here.  "A.A.j 
he  was  familiarly  known  to  mo| 
the  public  figures  of  his  day,  wasl 
in  Russia  of  Russian-Danish  pal 
and  came  to  the  U.   S.   as   a  | 
young  man.  He  was  hired  by  prodc 
Edmund  Reek  in  1929  as  a  col 
man  to  devise  society  stories  suif 
for  Movietone  News. 

In  the  course  of  his  newsreel  cij 
"A. A."  interviewed  about  every 
figure   of   any  importance. 

Services  will  be  held  on  Thufl 
at  the  Philbrick  Funeral  H| 
Miami  Shores,  Fla. 

'End9  Gross  $120,1 

William    Goetz'    "Song  Will 
End,"  the  story  of  Franz  Liszt,  ■ 
istered  the  biggest  opening  four  W, 
this  year  at  the  Radio  City  M 
Hall  and  one  of  the  biggest  opei 
in  the  27-year-old  history  of  the  w| 
famed  showcase.  The  Columbia  |j 
tures  release  grossed  $120,106 
first  four  days  of  its  world  preifcs 
engagement. 

of  cooperative  ads,  special  progp 
theatre  posters  and  displays,  W 
level  exploitation  and  a  news* 
and  magazine  publicity  drive  in  pc 
of  the  preview  cities. 

Situations  include  Nashville,  p 
falo,  Niagara  Falls,  Rochester,  p- 
cuse,  Columbus,  Dayton,  Aon. 
Canton,  Cleveland,  Toledo,  Hoi  on, 
Evansville,  Indianapolis,  Harinri 
New  Haven,  Reading,  Wilminfon, 
Richmond,  Des  Moines  and  SrJng- 
field,  Mass. 


ly,  August  16,  1960 


Motion  Picture  Daily 


5 


hida  Theatre  Opens 
n  hopping  Center 

Special  to  THE  DAILY 
¥  ptlPANO  BEACH,  Fla.,  Aug.  15. 
'■i'fljral  Drive  -  In  Corporation 
jgji  its  new  Cinema  Theatre  at 
° ''fliers  Haven  here  late  last  week 
'  Wither  step  in  its  expansion  and 
Hification  program.  This  is  the 
f  ten  indoor  suburban  shopping 
theatres  to  be  built  and  put 
; '  to 'peration  by  the  company  dur- 
e  next  18  months.  Opening  film 
Earner's  "Ocean's  11." 
leral  Drive-In  is  an  outgrowth 
former  Mid-West  Drive-in  The- 
Inc,  managed  by  the  Smith 
cement  Company  of  Boston.  Just 
weeks  ago  it  moved  into  the  di- 
ed recreational  and  liesure-time 
vith  the  announcement  of  a  $10 
a  project  for  the  construction 
modern  bowling  centers  at  vari- 
Dcations  throughout  New  Eng- 


AFM  Sues  to  Halt  WB  Sale  of  Films  to  TV 


riti 


nil; 


ite 
\'oti 


its  shopping  center  theatre  pro- 
the  company  is  currently  con- 
'ing  theatres  at  Bayshore  Plaza 
>ing    Center,     Sarasota,  Fla., 
uled  for  completion  in  Septem- 
Bel-Air  Plaza,  Daytona  Beach, 
opened  in  late  fall;  and  Menlo 
Shopping  Center,  Menlo  Park, 
which  will  be  completed  in 
winter. 

3  company,  which  also  operates 
lation's  second  largest  chain  of 
or  drive-in  theatres,  will  shortly 
mce  locations  in  the  north  and 
est  for  the  remaining  six  shop- 
la!  center  theatres  it  plans  to  build 
g  the  next  year  and  a  half. 
 — 


I 


as ) 


I  isztj 


Sly 
lope 
tliei 


pro? 

[ays, 
m 


vr. 


Ha 


«1S 


miiigham  Services 

{Continued  from  page  1 ) 
i  n"  and  "From  the  Vine  Came 
j  3rape"— was  70  years  old.  He 
si  i  as  president  of  ASCAP  from 
1959  and  had  been  a  member 
ie  organization  since  1921. 
nley  Adams,  president  of  the  So- 
said  yesterday:   "The  loss  of 
Cunningham  to  ASCAP  has  been 
y  great  one  indeed.  It  is  not  only 
ociety  which  suffers  this  loss,  but 

■  man  and  woman  in  this  coun- 
vho  is  interested  in  the  field  of 
|  Paul  was  a  courageous  and  sin- 
fighter  for  the  rights  of  all  mu- 
y  creative  people,  and  his  efforts 
ighout  the  nation  on  behalf  of 

■  people  will  be  sorely  missed." 
inningham  is  survived  by  his 
w,   Florence    Cunningham.  His 

is  reposing  at  the  Abbey  Funeral 
;r,   66th    Street   and  Lexington 
S>ue.  Interment  will  be  private,  at 
of  Heaven,  Valhalla,  N.  Y. 


td  Rights  Acquired 

DNDON,  Aug.  15.  -  Columbia 
ires  has  acquired  distribution 
ts  for  Britain  and  the  Common- 
Ith  of  "La  Dolce  Vita"  (The 
et  Life),  Federico  Fellini's  pro- 
ion  which  is  currently  the  most 
ussed  film  throughout  the  Con- 
it  of  Europe.  "La  Dolce  Vita" 
have  its  London  premiere  at  the 
rmbia  Theatre  here  following  the 
of  "Song  Without  End." 


( Continued  from  page  1 ) 
without  prior  negotiation  with  and 
consent  of  the  Federation. 

Specifically,  the  court  is  petitioned 
to  decree  the  contracts  valid,  to  com- 
pel specific  performance  of  them  by 
Warner  Bros,  and  to  enjoin  com- 
pletion of  the  transfer  to  Creative 
Telefilms  &  Artists,  Ltd.,  the  Toronto 
company  that  plans  to  market  the 
films  to  TV. 

Wording  Is  Guarded 

The  complaint  recites  that  "accord- 
ing to  information  and  belief"  War- 
ners was  to  receive  a  payment  of 
$11,000,000  on  Sept.  1  for  122  mo- 
vies and  was  to  share  equally  with 
the  Toronto  agency  in  all  receipts 
realized  over  the  first  $11,000,000. 

Commenting  on  the  suits,  Kenin 
said  "I  am  persuaded  that  the  courts 
will  not  tolerate  a  callous  disregard 
of  a  pledged  commitment  to  negotiate 
with  the  Federation  to  obtain  prior 
consent  before  the  televising  of  these 
films.  We  shall,  of  course,  pursue  the 
same  policy  toward  any  and  all  other 
contracting  parties  whenever  necessary 
to  protect  the  rights  of  our  musicians. 

"If,  as  we  confidently  hope,  the 
court  sustains  our  position,  adequate 
re-use  payments  to  the  men  who 
played  for  the  sound  tracks  of  the 
films  will  be  a  prerequisite  in  our 
negotiations." 

Says  All  Majors  Signed 

Kenin  explained  that  all  of  the 
major  motion  picture  producers  signed 
similar  contracts  with  the  AFM  cov- 
ering the  same  period  of  time  as  the 
contracts  signed  by  Warner.  In  an 
affidavit  accompanying  the  petitions 
Kenin  said  the  prior  consent  clause 
was  designed  to  "insure  that  the  work 
product  of  its  members  working  in 
one  industry  (motion  pictures)  be  used 
in  an  entirely  different  medium  (tele- 
vision) only  upon  such  terms  and  con- 
ditions as  the  Federation  felt  would 
best  and  most  equitably  serve  the 
legitimate  interests  of  its  members." 

Among  the  conditions  to  its  written 
consent  in  any  new  agreement  with 
producers  Kenin  listed,  in  addition 
to  direct  payments  to  musicians,  a 
promise  that  the  producers  halt  their 
growing  practice  of  making  new 
sound  tracks  abroad.  Instead,  he  said, 
they  must  agree  to  use  "only  fairly 
compensated  and  protected  American 
musicians." 

Claims  Promotional  Motive 

"In  the  past,"  he  said,  "the  Fed- 
eration conditioned  its  consent  on  the 
making  of  payments  to  the  Musicians 
Trust  Fund  to  promote  the  utilization 
and  appreciation  of  live  musical  en- 
tertainment. 

"In  short,  the  Federation  does  not 
seek— and,  indeed,  under  the  Taft- 
Hartley  Act  cannot  obtain— any  money 
payments  from  the  defendant,  War- 
ner Bros.  Pictures,  Inc.  For  that  rea- 
son, it  becomes  impossible  to  meas- 
ure any  damage  to  the  Federation  in 
money  terms  growing  out  of  the 
breach  of  the  contract  provision  in 
question." 

Kenin  said  he  had  written  twice  to 


Jack  L.  Warner  requesting  that  nego- 
tiations commence  looking  to  the  es- 
tablishment of  terms  and  conditions 
for  the  granting  of  the  Federation's 
written  consent. 

"On  August  5,  I  received  a  reply 
dated  August  2£  to  that  letter,  written 
by  the  Association  of  Motion  Picture 
Producers,  Inc.,  on  behalf  of  several 
producers  including  the  defendant, 
denying  my  request  .  .  . 

"The  basic  right  asserted  by  the 
Federation  is  that  of  negotiating  the 
conditions  under  which  its  members' 
work  product  shall  be  exhibited  on 
television.  If  the  defendants  convey 
the  films  and  the  sound  tracks  for  use 
without  the  Federation's  consent,  the 
Federation,  presented  with  a  fait  ac- 
compli, would  be  limited  to  sug- 
gesting means  of  vindicating  its  law- 
ful rights. 

"But  this  would  be  meaningless 
since  the  Federation  will  have  nothing 
to  negotiate  with.  Defendant  will  al- 
ready have  usurped  the  only  thing 
which  the  Federation  has  to  offer, 
its  power  to  prevent  television  use 
without  its  prior  consent.  The  Fed- 
eration will  be  reduced  to  taking 
whatever,  if  anything,  defendant  of- 
fers, having  no  means  (nothing  to 
withhold  or  offer)  wherewith  to  com- 
pel serious  consideration  of  its  pro- 
posed terms. 

"This  is  not  bargaining;  it  is  beg- 


ging, and  would  render  a  mockery  of 
lawful  rights  secured  by  lawful  con- 
tracts. Thus,  unless  defendant  is  im- 
mediately enjoined  from  delivering 
the  films  and  sound  tracks  to  Creative 
(the  Toronto  agency)  it  would  be 
unjustly  enriched  by  its  own  breach 
of  contract  to  the  Federation's  irre- 
parable loss. 

"Unless  the  defendant  is  so  re- 
strained it  will  undoubtedly  proceed 
with  its  announced  intention  of 
carrying  out  its  licensing  arrange- 
ment with  that  firm.  Such  action  at 
this  time  would  be  in  clear  and  open 
violation  of  the  plain  terms  of  the 
collective  bargaining  agreements  be- 
tween the  parties." 

The  show  cause  order  is  returnable  ' 
a  week  from  today.  Henry  Kaiser, 
general  legal  counsel  for  the  AFM, 
is  representing  the  union. 


Liccardi  Rejoins  4f/' 

Vincent  Liccardi  has  joined  Univer- 
sal's  "Spartacus"  road  show  unit  as  a 
publicist  and  assistant  in  cooperative 
advertising,  it  was  announced  by  Jeff 
Livingston,  executive  coordinator  of 
sales  and  advertising  for  the  company. 
Liccardi  formerly  served  in  Univer- 
sal's  cooperative  advertising  depart- 
ment and  more  recently  was  associ- 
ated with  the  Michael  Todd  Company 
as  assistant  advertising  manager. 


ALL  ROADS  LEAD  TO  .  .  . 

CHATHAM,  CAPE  COD,  MASS. 
Exhibitors,  Suppliers,  Distributors  ! ! 

Are  Invited  to  Attend  the 

29th  ANNUAL  REGIONAL  CONVENTION 

of 

INDEPENDENT  EXHIBITORS,  INC. 

and 

DRIVE-IN  THEATRES  ASS'N  OF  NEW  ENGLAND 

At  the  Famous 

CHATHAM  BARS  INN  —  SEPTEMBER  13-15 


SPECIAL 

Thursday  Afternoon  Business  Meeting 

Speakers:  C.  Glenn  Norris— General  Sales  Mgr. 

20th  Century-Fox 

Henry  'Hi'  Martin— General  Sales  Mgr. 

Universal  Pictures 

Norman  Knight— President  Yankee  Network 


Send  Requests  for  Reservations  Now! 
to 

INDEPENDENT  EXHIBITORS 
of  NEW  ENGLAND 

36  MELROSE  ST.  BOSTON  16.  MASS. 


NOW  SHOOTING  ON  LOCATION  IN  NEW  YORK  CITY 


CO-STARRING 

RALPH 
EEKER 


WITH  MILDRED  DUNNOCK/JEAN  STAPLETON/MARTIN  KOSLECK 
SCREENPLAY  BY  JACK  GARFEIN  AND  ALEX  KARMEL/BASED  ON  THE 
NOVEL  "MARY  ANN"  BY  ALEX  KARMEL/ DIRECTED  BY  JACK  GARFEIN 
PRODUCED  BY  GEORGE  JUSTIN /A  PROMETHEUS  ENTERPRISES  PROD. 


MOTION  PICTURE 

DAILY 


 -SLif 

■  K  a  a  b  m 

w 

 — 

1)1 


NO.  33 


NEW  YORK,  U.S.A.,  WEDNESDAY,  AUGUST  17,  1960 


TEN  CENTS 


TUTORIAL 

\([&  the  Gains 

■j  Ry  Sherwin  Kane 

H  the  upturn  in  attendance 
tionally  in  July,  industry  news 
pears  to  have  taken  on  a 
ibly  brighter  tone, 
wheat  reports  increased  in 
;r  shortly  after  the  first  of  the 
vhen  it  became  apparent  that 
would  soon  interrupt  produc- 
The  duration  of  the  strikes  and 
image  to  release  schedules-and 
to  theatre  attendance— were  un- 
ed  by  many.  Their  after-effects 
to  disappear,  insofar  as  first 
heatres  were  concerned,  only 
mid-July.  They  still  are  being 
<y  most  subsequent  runs,  but 
rn  for  the  better  has  been  made 
:he  beneficial  effects  will  be 
lifted  to  all  theatres  as  the  new 
f  stronger  product  finds  its  way 
later  runs. 


Joseph  E.  Levine  Selected  as  1960 
Motion  Picture  Pioneer  of  the  Year 


Joseph  E.  Levine,  president  of  Embassy  Pictures  Corporation,  has  been 
named  Motion  Picture  Pioneer  of  the  Year  1960,  it  was  announced  yesterday, 
by  S.  H.  Fabian,  president  of  the  Motion  Picture  Pioneers,  Inc. 

Levine  was 
selected  by  the 
Pioneers  board 
of  directors  at 
its  last  meeting 
and  he  was  noti- 
fied of  the  de- 
cision prior  to 
his  sailing  for 
Europe  last 
week.  He  will 
be  honored  at 
the  22nd  an- 
nual Motion 
Picture  Pioneers 
Dinner  to  be 
held  in  November.  The  date  and  site 
(Continued  on  page  3) 


Hi:  continuing  improvement  in  at- 
nnce  should  be  nurtured  by  the 
A  ry  and  not  permitted  to  wane  a 
It  from  now,  following  the  re- 
K  ig  of  schools  and  the  return  to 
1  ir  of  the  stronger,  new  season 
■  >ion  competition. 
S  dlinger  &  Co.  recently  estimated 
B  e  attendance  during  the  last 
I  of  July  at  82,831,000,  the  high- 
1  any  of  its  estimates  since  one 
led  for  the  week  of  Aug.  4, 
I 

iturally,  drive-in  theatres  ac- 
1  for  a  substantial  part  of  the 
Iier  attendance  increase.  Never- 
p':s,  patrons  who  have  been  drawn 
I:reen  entertainment  by  quality 
k  ict,  effectively  merchandised, 
Inly  will  remain  excellent  pros- 
1  for  more  of  the  same  after  the 
I -in  season  has  ended  for  another 


(Nmust  be  assumed,  in  the  absence 
I  y  evidence  to  the  contrary,  that 
B  iized  exhibition  is  no  more  will- 
low  than  it  was  last  year  to  enter 
I    (Continued  on  page  2) 

SEV/S/ON  TODAY— page  8 


Rock  Hudson  Takes 
Up  Producing 

Rock  Hudson  flies  from  here  to 
Rome  today,  buoyant  with  the  crea- 
tive urge  and  full  of  the  businessman's 
get-up-and-go.  Universal  Pictures  will 
attune  itself  to  his  adventure,  for  the 
actor,  who  was  "discovered  and  ma- 
tured" on  the  company's  lot  over  the 
past  11  years,  will  be  co-producing 
for  Universal. 

Hudson  announced  here  yesterday 
that  his  new  production  company, 
Seven  Pictures  Productions,  will  be- 
gin filming  in  Rome  Sept.  8  "Come 
September,"  which  Universal  will 
distribute  next  year.  It  will  be  the  first 
of  four  pictures  Hudson  will  star  in 
and  co-produce  for  Universal,  under 
terms  of  his  present  contract.  The  ac- 
(Continued  on  page  8) 

Safron  Named  Sales 
Coordinator  for  'Pepe' 

Jerome  Safron,  circuit  sales  execu- 
tive of  Columbia  Pictures,  has  been 
appointed  national  sales  coordinator 
for  George  Sid- 
n  e  y  Interna- 
tional -  P  o  s  a 
Films  Interna- 
tional's "Pepe," 
it  has  been  an- 
n  o  u  n  c  ed  by 
Rube  Jackter, 
Columbia  vice- 
president  and 
general  sales 
manager. 

Safron  will 
head    the  spe- 
cial  sales  unit 
established  to 
handle  the  film,  which  will  be  world 
premiered  in  New  York  and  Los  An- 
(Continued  on  page  6) 


Joseph  Levine 


Jerome  Safron 


O'Dwyer.  Schwalberg 
In  New  Production  Co. 

Announcement  was  made  yesterday 
of  formation  and  initial  production 
plans  of  International  Productions, 
Inc.,  with  William  O'Dwyer,  former 
Mayor  of  New  York,  as  president. 
Associated  with  O'Dwyer  will  be  Al 
Schwalberg,  president  of  Citation 
Films;  Amrik  S.  Sandu,  of  London, 
and  Albert  C.  Gannaway.  Distribution 
(Continued  on  page  3) 


Drive-ln  Theatre  in 
Israel  Is  Planned 

Special  to  THE  DAILY 
PHILADELPHIA,  Aug.  16.-Plans 
for  the  construction  of  a  drive-in  the- 
atre in  the  in  the  State  of  Israel  were 
announced  here  by  A.  M.  Ellis,  head 
of  the  A.  M.  Ellis  Theatres,  largest 
independent  circuit  in  this  area,  oper- 
ating a  wide  range  of  drive-ins  as 
well  as  indoor  theatres. 

Martin  B.  Ellis,  general  manager  of 
the  chain,  has  just  returned  from  an 
extended  visit  to  that  country. 


Fabian  Says: 

ACE  Filming 
Co.  Attains 
Cash  Objective 

Exceeds  $3  Million  Goal; 
Operating  Plan  Now  Up 

The  American  Congress  of  Exhibi- 
tors announced  yesterday  that  inde- 
pedent     circuits     have  contributed 
$1,000,000    t  o 
projected  new 
exhibitors'  pro- 
duction com- 
pany to  which 
the   five  major 
circuits  had 
pledged 
$2,000,000  pre- 
viously. 

ACE  said 
the  independ- 
ent circuits 
have  "greatly 
oversub- 
scribed"  their 

quota,  not  only  making  it  possible  to 
meet  the  self-imposed  Aug.  15  dead- 
( Continued  on  page  7 ) 


S.  H.  Fabian 


Film  Stocks  Outlook 
Good:  Standard  &  Poor's 

The  overall  outlook  for  motion  pic- 
ture securities  is  favorable  and  fur- 
ther improvement  from  their  current 
postwar  highs  is  a  probability,  a  cur- 
rent Standard  &  Poors'  appraisal  finds. 

Analyzed  favorably  are  Decca  Rec- 
ords (Universal  Pictures),  M-G-M, 
Paramount  and  20th  Century-Fox. 

"While  theatre  attendance  is  far 
down  from  older  levels,  aggregate 
profits  of  producers  are  rising.  Key 
factors,  varying  among  the  compa- 
nies, are:  more  concentration  on  'big 
feature'  pictures;  large  revenue  from 
television,  mainly  from  pre-1948  films; 
(Continued  on  page  6) 


COLOR 


BLACK     F°R  tZD| 


Film  &  Tape 

EDITING  &. 


M0VIELAB 
BUILDING 

619  W.  54th  ST. 
NEW  YORK  19. 
JUDS0N  6-0360 


Motion  Picture  Daily 


Wednesday,  August  17,  135 


PERSONAL 
MENTION 


EDITORIAL  Aurrichio  Named  Head 

Of  Crest  Studios,  Inc. 


BG.    KRANZE,    vice-president  of 
•  Cinerama,  Inc.,  left  New  York 
yesterday  for  Hollywood. 

Richard  Guardian,  Latin  Ameri- 
can supervisor  for  American  Intema- 
tion  Pictures,  will  leave  here  today 
on  a  tour  of  his  territory. 

• 

Meyer  M.  Hutner,  vice-president 
and  director  of  advertising-publicity 
for  William  Goetz  Productions,  and 
Richard  Kahn,  Columbia  Pictures 
exploitation  manager,  have  arrived  in 
Washington  from  New  York  to  set  the 
stage  for  the  premiere  of  "Song  With- 
out End." 

C.  Richard  Schine,  son  of  J.  Myer 
Schine,  head  of  the  Schine  circuit, 
will  be  married  at  the  Waldorf-As- 
toria Hotel  here  on  Sept.  7  to  Patri- 
cia Hirschorn. 

• 

Herman  Allen,  Paramount  office 
manager  in  Jacksonville,  has  left  there 
with  his  family  for  a  vacation  in  Cen- 
tral Florida. 

• 

David  Barrett,  designer  in  charge 
of  alterations  at  the  Trans-Lux  85th 
Street  Theatre  here,  has  returned  to 
New  York  from  Paris. 

• 

John  Frankenheimer,  director, 
will  leave  Hollywood  today  for  New 
York. 

Hy  Gardner,  columnist  of  the  N.  Y. 
Herald  Tribune  and  TV  personality, 
left  here  yesterday  with  Mrs.  Gard- 
ner aboard  the  "Leonardo  da  Vinci" 
for  Naples. 

• 

E.  C.  DeBerry,  assistant  to  Para- 
mount vice-president  Hugh  Owen,  is 
in  Charlotte  from  New  York  this 
week. 

• 

Shari  Mae  Essick,   daughter  of 

gems  of 
showmanship!... 


by  national 

screen  service" 


( Continued  from  page  1 ) 
upon  a  joint  business  promotion  cam- 
paign with  distribution. 

Despite  that,  there  are  many  in 
exhibition  who  are  willing  to,  and  do, 
make  the  best  possible  use  of  mer- 
chandising materials  provided  by  dis- 
tributors for  every  film  with  strong 
grossing  potentials,  and,  in  addition, 
apply  their  own  showmanship  talents 
to  achieve  maximum  sales  results. 

Given  adequate  product,  there  are 
enough  such  exhibitors  to  keep  at- 
tendance at  healthy  levels  through- 
out the  year. 

Wometco  Dividends  Set; 
Waxenberg  Named  V-P 

Special  to  THE  DAILY 
MIAMI,  Aug.  16.-The  board  of  di- 
rectors of  Wometco  Enterprises  has 
authorized  payment  of  a  quarterly 
dividend  of  17%  cents  per  share  on 
the  company's  Class  A  stock  and  a 
quarterly  dividend  of  6V2  cents  per- 
share  on  the  Class  B  stock.  Both  di- 
vidends are  payable  Sept.  15  to  stock- 
holders of  record  on  Sept.  1. 

The  board  also  elected  Jack  Wax- 
enberg a  vice  president  of  Wometco. 

To  Film  'Brethren9 

HOLLYWOOD,  Aug.  16.  -  Sam- 
uel J.  Briskin,  Columbia's  vice-pres- 
ident in  charge  of  West  Coast  ac- 
tivities, has  announced  that  "Joseph 
and  His  Brethren"  will  be  filmed  by 
George  Sidney  Productions  in  con- 
junction with  Columbia  as  one  of  the 
company's  most  important  properties. 
Sidney,  who  will  direct  as  well  as 
produce  the  high-budget  biblical  film, 
starts  work  on  it  immediately.  Writ- 
ers are  now  being  interviewed  to  do 
the  screenplay  on  the  picture,  which 
will  be  filmed  in  CinemaScope  and 
color. 

Raymond  Essick,  of  Modem  Thea- 
tres, Cleveland,  and  granddaughter  of 
P.  E.  Essick,  one  of  the  circuit's 
founders,  has  become  engaged  to 
Francis  Patrick  Burke,  of  Rahway, 
N.  J. 

Rock  Hudson,  who  arrived  in  New 
York  on  Sunday  from  the  Coast,  will 
leave  here  today  for  Rome. 

• 

Ted  Mann,  owner  of  the  Mann 
Circuit,  Minneapolis,  has  returned 
there  from  New  York. 

• 

Phil  Gersdorf  has  arrived  in  Lon- 
don from  New  York  to  set  up  publici- 
ty on  the  shooting  schedule  for 
Darryl  Zanuck's  production  of  "The 
Big  Gamble." 

• 

Harry  Mandell,  production  ex- 
ecutive in  Allied  Artists'  "Hell  to 
Eternity,"  has  arrived  in  New  York 
from  Hollywood. 


Joseph  Aurrichio 


Joseph  G.  Aurrichio  has  been  ap- 
pointed president  of  Crest  Studios 
Inc.  Crest,  for  the  past  nine  years 
a  fashion  stu- 
dio specializing 
in  advertising 
promotions,  will 
initiate  a  new 
division  to  han- 
dle still  photo 
reproduction 
specializing  in 
motion  picture 
work  with  Aur- 
richio at  the 
helm. 

As  president 
and  full  partner 
in  the  reorgan- 
ized company,  Aurrichio  will  be  in 
full  charge  of  all  motion  picture  and 
commercial  accounts  while  Lew  Wein- 
stein,  of  Jamaica,  executive  vice-pres- 
ident, will  continue  the  operation  of 
the  photo  studio. 

With  RKO  25  Years 

Aurrichio,  who  served  with  RKO 
Radio  Pictures  for  25  years  as  super- 
visor of  the  still  photo  division,  has 
resigned  his  position  as  vice-president 
in  charge  of  sales  for  J.  J.  K.  Copy- 
Art  Laboratory  to  assume  the  new 
post. 

'Lost  World'  Passes 
$1,500,000  Mark 

Irwin  Allen's  "The  Lost  World" 
has  passed  the  $1,500,000  mark  as 
it  enters  its  second  month  of  national 
release. 

Showing  in  only  47  situations  in 
the  U.S.  and  Canada,  the  20th  Cen- 
tury-Fox picture  is  surpassing  "Jour- 
ney to  the  Center  of  the  Earth"  in 
virtually  every  spot. 

Award  for  'Gulliver9 

LOCARNO,  Aug.  16.  -  Charles  H. 
Schneer's  "The  3  Worlds  of  Gulli- 
ver," a  Columbia  Pictures  release,  re- 
ceived a  diploma  of  honor  from  the 
Locarno  International  Film  Festival. 
Selected  for  a  special  out-of-competi- 
tion  showing  at  the  closing  perform- 
ance of  the  Locarno  Festival,  "Gulli- 
ver" was  acclaimed  by  the  selection 
committee  as  "one  of  the  most  en- 
chantingly  different  pictures  seen  in 
years. 

'Gulliver9  to  Cork 

LONDON,  Aug.  16.-Charles  H. 
Schneer's  "The  3  Worlds  of  Gulliver," 
a  Columbia  Pictures  release,  will  have 
a  presentation  at  the  Cork  Interna- 
tion  Film  Festival,  it  was  announced 
here  by  Dermot  Breen,  organizer  of 
the  Festival,  at  a  press  conference  at 
the  Irish  Club.  The  Festival  will  be 
held  at  Cork,  Eire,  from  Sept.  21-28. 


TENT  TAL1| 

Variety  Club  Newt\ 

PHILADELPHIA   -  Philade'lj 
Variety  Post  713,  American  LeV 
of  the  Philadelphia  Variety  Club  j/fl] 
present  its  annual  awards  at  it jia- 
stallation    dinner    in    Sept.    R  at 
Palumbo's  Restaurant.  Edward  Bin- 
uel,  international  chief  barker, 
national  Variety  Clubs,  will  be  ies- 
sented  the  Albert  M.  Cohen  Ay 
for  Humanitarian  Services.  Presta- 
tion will  be  made  by  Dr.  I.  S.  Rtlin, 
noted  surgeon  and  previous  recent 
of  the  award.  In  addition,  Jimmy^. 
rante  will  present  the  Post's  Lou  W 
ton  Fight  for  Sight  Award,  establH, 
for  the  National  Eye  Bank  Foijda- 
tion.  The  winner  will  be  annov&ed 
later.    District    Attorney  Victo,H. 
Blanc,  a  past  commander  of  thews! 
and  a  former  chief  barker  of  Tenfoc. 
13,  will  be  the  toastmaster. 

'Stars'  World  Bow  irj 
Munich  on  Friday 

Special  to  THE  DAILY 

MUNICH,  Aug.  16.  -  The 
premiere  of  Charles  H.  Schneej 
Aim  at  the  Stars,"  the  story  of  r|l 
scientist  Wernher  von  Braun,  wj 
held  Friday  at  the  Matthaser 
palast  here.  Dr.  von  Braun  and  tun 
Jurgens,  who  portrays  him  ir.ithe 
Columbia  Pictures  release,  will  1]  011 
hand  for  the  festivities,  along  nih 
producer  Charles  H.  Schneer  arjjM. 
J.  Frankovich,  vice-president  ofpo 
lumbia  Pictures  and  chairman  ojthc 
board  of  Columbia  Pictures,  LtW 
Great  Britain  and  Ireland. 

Heavy  Press  Coverage  Plannl 

More  than  200  members  oijtibe 
international  press  corps  will  jver 
the  event,  which  will  be  attend*;  by 
high  German  government  official!  in- 
cluding Dr.  Hans  Erhard,  Mijste: 
President  of  Bavaria;  Gen.  CfL 
Eddleman,  Commander-in-chief,  jJ ;S. 
Army  in  Europe  and  his  staff,  b;i 
members  of  the  U.S.  Embassy  stpSn 
Bonn. 

Mann  Heads  Minneapfc 
Exhibitors  for  Hospil 

Ted  Mann  has  accepted  the  e:  it 
tor  chairmanship  for  the  Minneijolb 
exchange  in  the  current  Will  B'jers 
combined  audience  collection  ^ru1 
Christmas  salute  campaign.  Manjha: 
pledged  the  full  participation  <|  all 
theatres  in  his  own  circuit,  and  jj>m- 
ises  an  all-out  effort  to  enrol' tl 
cooperation,  in  both  audience  p.1 
employee  collections,  of  all  thitr 
in  the  north-central  United  Stat<; 

Concentrated  work  will  be  dir  t 
at  any  theatres  that  may  not  lav 
participated  in  the  past. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Ch.ef  and  Publisher;  Sherwin  Kane,  Editor;  James  D   Ivers,  Managing  Editor;  Richard  ^rtner  . News  Editor ,  H Art  V  ^ 
Advertising  Manager;   Gus  H.  Fausel,  Production  Manager,  TELEVISION   TODAY,   Charles  S.   Aaronson    Editorial  Director;    Pinky   Herman    Eastern   Editor.    HoHywood  B 
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Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue    Rockefeller  C«ter+  ^e"re*?r^a^0^rC^aii^ 
Cable,  address:    "Quigpubco,  New    York"    Martin    Quigley,  ,  President;^  Martin.  Quigley, _  Jr,  Vice-President ;_  Theo    ^Su&van ,   V.c ^^"^  Treasurer     Raymond  O 


Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:   Motion  Picture  Herald,  Better  Theatres  and  .Better  Ket._   ^-f-^-T----.,-  v.  Entered  as  i 

as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac  Television .  Almanac  Fame  Entered  as  ^ 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copiesf 


ond 


i 


"iViiesday,  August  17,  1960 


Motion  Picture  Daily 


tLservatives  Defeated  Name  Levine  Pioneer  o f  Year 


W  Wage-Bill  Votes 

%  By  E.  H.  KAHN 

ksHINGTON,  Aug.  16.  -  The 
~"}J:e  has  taken  its  first  two  votes 
nnection  with  the  proposed  revi- 
of  the  wage  and  hour  law.  They 
iiot  considered  bellwether  votes, 
hcfTh  they  brought  to  the  floor  a  full 
''  jojilement   of   the   Senate's  active 
nJbers.  One  Senator  is  hospitalized, 
n'mjier  is  retiring. 

\e  votes  taken  concerned  changes 
§|ie  law  covering  migratory  farm 
vriers.  In  each  case,  the  conserva- 
iv'  were  defeated— once  by  a  vote 
1SW>  to  18,  the  second  time  by  56  to 
'"t2j  Neither  vote  is  thought  to  give  a 
id  as  to  the  margin  by  which  the 
fjfite  will  act  on  the  final  version  of 
:W)ill. 

"  f  highly-placed  Republican  leader 
fixated  informally  that  he  thought 

"'  hi  Senate  would  eventually  approve 
«  'II  raising  the  minimum  wage  to 
pi  5  hourly  and  extending  coverage 
,B:DOut  1.5  million  more  employees. 

Wft  is  similar  to  the  bill  which  the 

.,  ||se  passed. 

Goldwater  Heard 

Tli,  j>nator  Barry  Goldwater  (R., 
Am.),  who  is  opposed  to  federal 
,  old  e  legislation  entirely,  and  who  has 
in,  Conservatives  in  their  fight  against 
»M  measure,  said:  "While  I'll  agree 
i  iM  some  form  of  minimum  wage  will 
iniM  the  Senate,  I  am  very  hopeful 
mil  it  will  not  be  the  Kennedy 
ilijBiure." 

hi  jhat  measure,  sponsored  by  the 
ill  Oaocratic  presidential  nominee, 
Mtjld  gradually  raise  the  pay  floor  to 
■s,[$S5  hourly  and  extend  coverage  to 
aht  5,000,000  employees. 

lOting  on  the  meat  of  the  wage 
m  sure,  which  continues  the  exemp- 
ts ill  of  motion  picture  exhibition  em- 
wl  'ees,  is  expected  to  start  on 
Inesday.  Responsible  Senate 
I  ces,  including  majority  leader 
don  Johnson  (D.,  Tex.)  declined 
predict  when  debate  would  end. 
nson  indicated,  however,  that  he 
sla  lies  it  will  not  continue  beyond 
week. 


(Continued 

of  the  award  dinner  will  be  an- 
nounced shortly. 

The  selection  of  Levine  as  Pioneer 
of  the  Year,  according  to  Fabian,  re- 
flects the  considerable  impact  which 
the  Embassy  president  has  made  up- 
on the  industry  during  the  past  sev- 
eral years  and  is  made  in  recogni- 
tion of  the  international  interest  he 
has  aroused  in  motion  pictures  by  his 
showmanship  and  personal  vitality. 

Levine  is  the  seventeenth  Motion 
Picture  Pioneer  to  be  honored.  He 
joins  a  group  which  includes  Adolph 
Zukor,  Gus  Eyssell,  Cecil  B.  DeMille, 
Spyros  P.  Skouras,  Harry  Warner,  Al- 
bert Warner,  Jack  Warner,  Nate 
Blumberg,  Barney  Balaban,  Herman 
Robbins,  Robert  J.  O'Donnell,  Joseph 
R.  Vogel,  Robert  R.  Benjamin,  Arthur 
Krim,  Steve  Broidy  and  Mr.  Fabian. 

Selection  Board  of  26 

The  Pioneers  board  of  directors 
which  selected  Levine  includes 
Charles  Alicoate,  Barney  Balaban, 
Harry  Brandt,  Steve  Broidy,  George 
F.  Dembow,  Sam  Dembow,  Jr.,  Ned 
E.  Depinet,  Gus  Eyssell,  Si  Fabian, 
William  J.  German,  Leonard  A.  Gold- 
enson,  Abel  Green,  William  J.  Heine- 
man,  Marvin  Kirsch,  John  J.  O'Con- 
nor, Eugene  Picker  and  Martin  Quig- 
ley. 

Also  Sam  Rinzler,  Herman  Robbins, 
Abe  Schneider,  Sol  A.  Schwartz,  Ben 
Shlyen,  Spyros  P.  Skouras,  Harry  J. 
Takiff,  Joseph  Vogel  and  Major  Albeit 
Warner. 

Born  Sept.  9,  1905  in  Boston, 
Levine  entered  the  motion  picture 
business  in  the  early  1930's  as  the 


G-M  Will  Start  8 
fore  End  of  Year 


|:     From  THE  DAILY  Bureau 

jlOLLYWOOD,   Aug.  16.-Metro- 
Bdwyn-Mayer  will  start  eight  pic- 
I's  before  the  first  of  the  year,  with 
(Alio  head  Sol  C.  Siegel  finalizing 
fj'luction  plans  before  leaving  to- 
ri; row  for  two   weeks  in  Europe, 
ire  he  will  coordinate  activities  on 
in,    ig   of    Kings"    and    "The  Four 
semen  of  the  Apocalypse." 
rior  to  his  departure,  Siegel,  in 
:tings  with  producer  Aaron  Rosen- 
l  and  director  Carol  Reed,  corn- 
ed and  approved  all  details  for 
massive  production  of  "Mutiny  on 
Bounty,"  starring  Marlon  Brando. 
'  interior  sequences  will  be  filmed 
the  studio,  and  will  follow  ap- 
ximately  three  months  of  shooting 
ard  the  "Bounty"  in  Tahiti  and 
South  Pacific. 


from  page  1 ) 
owner  of  the  Lincoln  Theatre,  an  art 
house  in  New  Haven,  Conn. 

Investing  a  small  amount  of  money 
in  some  vintage  Ken  Maynard  west- 
erns, Levine  branched  out  into  area 
distribution  where  he  packaged  and 
promoted  an  assortment  of  exploita- 
tion features  and  reissues. 

Levine  worked  the  New  England 
area  pioneering  the  extensive  satura- 
tion technique,  setting  a  pattern  of 
distribution  later  followed  throughout 
the  country.  For  many  years,  produ- 
cers, working  through  states  right  dis- 
tribution outlets,  would  let  Levine 
test  a  film's  commercial  appeal  in 
New  England  before  entering  other 
markets. 

Expanding  his  releasing  activity, 
Levine  gained  attention  via  his  "hard- 
sell" approach  in  the  distribution  of  a 
Japanese-made  science-fiction  thriller, 
"Godzilla,"  and  the  Italian-made  "At- 
tila." 

Finally  in  1959,  Levine  purchased 
a  spectacle  film  called  "Hercules,"  got 
Warner  Bros,  to  distribute  it,  and 
spent  one  million  dollars  to  promote 
it.  The  vast  success  of  the  attraction 
catapulted  him  into  the  national  lime- 
light and  installed  him  as  one  of  the 
industry's  major  figures. 

Levine  recently  applied  his  elab- 
orate showmanship  approach  to  the 
English  market  on  "Hercules  Un- 
chained" and  was  met  with  the  same 
enthusiastic  audience  response  which 
he  received  in  the  United  States. 

He  has  now  expanded  into  film 
making  with  Embassy  currently  pro- 
ducing five  motion  pictures  for  re- 
lease during  1960-61. 


(iff' 


Merge  to  Form  Reeves 
Sound  Studios  Here 

Reeves  Sound  Studios,  Inc.,  and 
Reeves  Products,  Inc.,  have  been 
merged  to  form  Reeves  Sound  Stu- 
dios, a  division  of  Reeves  Broadcast- 
ing and  Development  Corporation,  it 
was  announced  by  Hazard  E.  Reeves, 
president. 

Reeves  Sound  Studios  was  organ- 
ized in  1933.  Reeves  said  that  the 
new  video  recording  studios  will  be 
completed  shortly. 

This  installation,  a  new  concept  in 
video  recording,  will  enable  the  "mix- 
ing," or  re-recording  of  several  video 
tapes  into  a  composite  master  tape 
from  which  copies  may  be  made  for 
television  release.  It  will  be  poossible 
to  integrate  16mm  or  35mm  pictures, 
black  and  white  or  color,  into  the 
video  master  as  well  as  slides,  back- 
grounds or  titles  with  effects.  Another 
service  will  be  multiple  copying  of 
video  tapes  and  "Kine"  recordings 
from  existing  tapes. 

Vogel  in  Luraschi  Post 

HOLLYWOOD,  Aug.  16.  -  Robert 
Vogel  has  been  appointed  chairman 
of  Foreign  Language  Film  Award 
Committee  of  Academy  of  Motion 
Picture  Arts  and  Sciences. 

Luigi  Luraschi,  former  committee 
chairman  has  resigned. 


Cleveland  Group  Seeks 
To  Enter  'Lovers'  Case 

Special  to  THE  DAILY 

CLEVEAND,  Aug.  16.  -  Backing 
up  the  now  famous  Jacobellis  case  in 
which  Nico  Jacobellis,  manager  of  the 
Heights  Art  Theatre  was  found  guilty 
of  a  felony  by  three  Common  Pleas 
judges  by  reason  of  "possessing  and 
exhibiting  an  obscene  motion  picture," 
namely  "The  Lovers,"  the  Cleveland 
Civic  Liberties  Union  has  asked  per- 
mission of  the  Court  of  Appeals  for 
permission  to  enter  the  case  as  a 
friend  of  the  court. 

Morton  B.  Icove,  counsel  of  the 
civic  liberties  group,  said  constitution- 
al issues  of  interest  to  his  organization 
are  involved  in  the  case. 

Bloom  Joins  Columbia 

HOLLYWOOD,  Aug.  16.-William 
Bloom  is  joining  Columbia  Pictures  as 
a  staff  producer,  it  was  announced  by 
Samuel  J.  Briskin,  Columbia's  vice- 
president  in  charge  of  West  Coast  ac- 
tivities. Bloom,  who  checks  in  at  the 
studio  today,  is  returning  to  Colum- 
bia, where  he  served  as  producer  from 
1945  to  1951.  He  has  also  held  pro- 
duction berths  at  RKO,  Seven  Arts 
and  M-G-M,  where  he  was  last  affili- 
ated. 

Bloom's  first  assignment  will  be  an- 
nounced shortly. 


PEOPLE 


Eddie  Albert,  film  and  TV  star,  has 
been  named  to  the  new  position  of 
vice-president  of  Kaiser  Industries  in 
charge  of  special  projects.  He  will 
work  with  Edgar  F.  and  Henry  J. 
Kaiser,  Jr.,  sons  of  the  president,  in 
a  number  of  activities  in  the  U.S.  and 
abroad,  among  which  will  be  the  ar- 
rangement of  TV  programs  and  pro- 
duction of  motion  pictures  in  the 
Hawaiian  Islands. 

□ 

R.  Lewis  Barton,  circuit  owner  of 
Oklahoma  City,  has  been  chosen  by 
the  city  council  to  serve  as  a  trustee 
for  the  new  Oklahoma  City  Municipal 
Improvement  Authority.  He  will  serve 
for  four  years. 

□ 

Emory  Robinson,  formerly  of  St. 
Mary's,  Ga.,  is  the  new  manager  of 
the  Murray  Hill  Theatre,  Jackson- 
ville, Fla.  He  and  his  brother,  J.  H. 
Robinson,  who  owns  and  manages 
the  Arlington  Theatre,  Jacksonville, 
have  purchased  the  Murray  Hill  from 
Cecil  Cohen,  who  has  operated  it 
since  its  construction  in  the  late 
1940's. 

□ 

Maurice  M.  Wheeler,  limited  part- 
ner in  Paine,  Webber,  Jackson  and 
Curtis,  has  been  elected  a  director  of 
General  Drive-in  Corp.,  operator  of 
the  nation's  second  largest  circuit  of 
outdoor  theatres. 

□ 

Joyce  Malmborg,  cashier  at  Allied 
Artists  in  Jacksonville,  and  Ollie  Tae- 
glow,  Mary  Ellen  Spence  and  Betty 
Jean  Davis,  all  of  the  Warner  Broth- 
ers branch  in  that  city,  have  joined 
the  local  chapter  of  Women  of  the 
Motion  Picture  Industry. 

O'Dwyer,  Schwalberg 

(Continued  from  page  1) 
will  be  handled  by  the  same  com- 
pany's releasing  outlet,  International 
Distributors,  Inc. 

"Rush  Kipling"  will  be  the  first  fea- 
ture on  the  new  company's  releasing 
schedule,  according  to  yesterday's  an- 
nouncement. It  is  based  on  the  stage 
play,  "Three  Men  at  a  Party." 

Other  films  on  the  company's  18- 
film  slate  include  "The  World  on  a 
String,"  to  be  produced  in  France 
and  Italy;  "Tales  of  Marco  Polo,"  to 
be  made  in  the  Philippines,  and  "The 
Great  Race,"  which  will  be  filmed  on 
location  in  Mexico. 


Stevens  and  'Story' 
Theme  of  TV  Film 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  16.-"George 
Stevens,  the  Man  and  His  Current 
Work,  The  Greatest  Story  Ever 
Told',"  will  be  the  subject  of  a  tele- 
vision production  to  be  filmed  to- 
morrow at  the  headquarters  of  the 
George  Stevens  Co.  on  the  20th  Cen- 
tury-Fox studio  lot. 

The  film  will  be  seen  on  the  CBS 
network  in  approximately  one  month. 


t 


AFTER  39  WEEKS... 


ONLY 

AT  THE 

BEGINNING 

OF  ITS 
BOX-OFFICE 

SUCCESS 


Since  its  launching  39  weeks  ago 
"BEN-HUR"  has  opened  in  65  cities 
in  its  roadshow  engagements  and 
in  each  of  these  situations  is 
making  box- office  history! 


NOW  PLAYING 

NEW  YORK  CITY .  39th  WE 

BOSTON  38th  WE 

PHILADELPHIA  .  38th  WE 
LOS  ANGELES  .  .  38th  WE 

DALLAS  35th  WE» 

MONTRE  AL  35th  WE 

SAN  FRANCISCO .  34th  WE 

TORONTO  34th  WE 

CHICAGO   34th  WE 

MIAMI  BEACH  .  .  34th  WE 
ATLANTA  34th  WE 

PORTLAND  •  PITTSBURGH  30th  WEE 
CLEVELAND  •  KANSAS  CITY  ...29th  WEE 
SEATTLE  •  ST.  PETERSBURG  28th  WEE 
DETROIT  •  OMAHA  26th  WEE: 

INDIANAPOLIS 

MINNEAPOLIS  25th  WEI 

SALT  LAKE  CITY- VANCOUVER  24th  WEEl 

BUFFALO  •  CINCINNATI 

WASHINGTON  22nd  W 

BALTIMORE  20th  W 

DENVER  •  MILWAUKEE 

OTTAWA  18th  W: 

HOUSTON  16th  W: 

COLUMBUS  •  ROCHESTER 

SAN  ANTONIO  14th 

FORT  WAYNE  •  HARTFORD 

LOUISVILLE  •  SYRACUSE 

YOUNGSTOWN  13th  W 

ASBURY  PARK  •  WILDWOOD 

ST.  LOUIS  •  ATLANTIC  CITY  12th  WW 
BIRMINGHAM  •  CHARLOTTE 

EL  PASO  •  CHATTANOOGA  10th  WEI 
RICHMOND  •  NASHVILLE 

DAYTON  •  GRAND  RAPIDS 

SAN  DIEGO  •  CHARLESTON  9th  Wli 
NEW  ORLEANS  •  PROVIDENCE 

OKLAHOMA  CITY  8th  WIl 

ALBUQUERQUE  •  HALIFAX 

MYRTLE  BEACH  •  WICHITA  7th  WE 

HONOLULU     6th  WE 

SPOKANE    5th  WE 

FORT  WORTH  •  NEW  HAVEN..  . 4th  WE 
AUSTIN  3rd  WIS] 

■  J 


i 


OR® 


A  story  of  the  people  and  times  of  The  Christ 


FILMED  IN 

CAMERA  65 


STRONGER  THAN  EVER! 


li 


Motion  Picture  Daily 


Wednesday,  August  17,  160 


FORTHCOMING  RELEASES  

ABBREVIATIONS:  AA,  Allied  Artists;  AIP,  American  Interna-  j 
tional  Pictures;  BV,  Buena  Vista;  Col,  Columbia;  MGM,  Metro- 
Goldwyn-Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox; 
UA,  United  Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  color; 
cs,  CinemaScope,  te,  Techirama;  vv,  VistaVision;  rs,  Regalscope.  j 

►  SEPTEMBER 

A  A — HELL  TO  ETERNITY:  Jeffrey  Hunter,  Joan  O'Brien 

AA— CALTIKI,  THE  IMMORTAL  MONSTER:  John  Merivale,  Didi  Sullivan 

AA — THE  TORMENTED:  Richard  Carlson,  Susan  Gordon 

AIP— MALE  AND  FEMALE:  Nadja  Tiller,  Tony  Britton 

COL— AS  THE  SEA  RAGES:  Maria  Schell,  Clift  Robertson 

COL— FAST  AND  SEXY,  c:  Gina  Lollobrigida,  Dale  Robertson 

COL— ALL  THE  YOUNG  MEN:  Alan  Ladd,  Sidney  Poitier 

COL— THE  ENEMY  GENERAL:  Van  Johnson,  Jean  Pierre  Aumont 

MGM— ALL  THE  FINE  YOUNG  CANNIBALS,  c,  cs:  Natalie  Wood,  Robert  Wagner  j 

MGM— THE  ANGEL  WORE  RED:  Ava  Gardner,  Dirk  Bogarde 

MGM— THE  SUBTERRANEANS,  c,  cs:  Leslie  Caron,  George  Peppard 

PAR— UNDER  TEN  FLAGS:  Van  Heflin,  Mylene  Demongeot 

PAR— THE  BOY  WHO  STOLE  A  MILLION:  VirgMio  Texera,  Marianne  Benet 

20-FOX— LET'S  MAKE  LOVE,  c,  cs:  Marilyn  Monroe,  Yves  Montand 

20-FOX— GODDESS  OF  LOVE,  c,  cs:  Jacques  Sernas,  Claudio  Gora 

20-FOX— FRECKLES,  c,  cs:  Martin  West,  Steven  Peck 

20-FOX— WALK  TALL,  cs:  Willard  Parker 

UA— STUDS  LONIGAN:  Christopher  Knight,  Venetia  Stevenson 

UA— THE  NIGHTFIGHTERS:  Robert  Mitchum,  Anne  Heyward 

UNI— SEVEN  WAYS  FROM  SUNDOWN,  c:  Audie  Murphy,  Barry  Sullivan 

UNI— BETWEEN  TIME  AND  ETERNITY,  c:  Lilli  Palmer,  Carlos  Thompson 

WB— THE  CROWDED  SKY,  c:  Dana  Andrews,  Rhonda  Fleming 


►  OCTOBER 

AA — TIME  BOMB:  Curt  Jurgens,  Mylene  Demongeot 

AA— BLOODY  BROOD:  Barbara  Lord,  Jack  Bett 

AA— SEREGENTI  SHALL  NOT  DIE,  c:  Documentary 

AIP — KONGA,  c:  Michael  Gough,  Jess  Conrad 

BV— JUNGLE  CAT,  c:  True-Life  Adventure 

COL— I  AIM  AT  THE  STARS:  Curt  Jurgens,  Victoria  Shaw 

COL— LET  NO  MAN  WRITE  MY  EPITAPH:  Burl  Ives,  Shelley  Winters 

COL— I'M  ALL  RIGHT  JACK:  Peter  Sellers 

MGM— KEY  WITNESS:  Jeffrey  Hunter,  Pat  Crowley 

MGM— WHERE  THE  HOT  WIND  BLOWS:  Gina  Lollobrigida,  Yves  Montand 
PAR— THE  SAVAGE  INNOCENTS,  c,  te:  Anthony  Quinn,  Yoko  Tani 
20-FOX— HIGH  TIME,  c,  cs:  Bing  Crosby,  Fabian 

20-FOX— THE  BATTLE  OF  AUSTERLITZ,  c,  cs:  Leslie  Caron,  Rossano  Brazzi 
20-FOX— DESIRE  IN  THE  DUST,  cs:  Raymond  Burr,  Martha  Hyer 
UA— THE  ALAMO,  c,  todd-AO:  John  Wayne,  Richard  Widmark 
WB— SUNRISE  AT  CAMPOBELLO,  c:  Ralph  Bellamy,  Greer  Carson 
WB— GIRL  OF  THE  NIGHT:  Anne  Francis,  John  Kerr 


►  NOVEMBER 

AA— HEROES  DIE  YOUNG:  Erika  Peters,  Robert  Getz 

AA— THE  UNFAITHFULS:  Gina  Lollobrigida,  May  Britt 

AA— THE  PLUNDERERS:  Jeff  Chandler,  John  Saxon 

AIP — KONGA,  c:  Michael  Gough,  Jess  Conrad 

COL— SURPRISE  PACKAGE:  Yul  Brynner,  Mitzi  Gaynor 

COL— HELL  IS  A  CITY:  Stanley  Baker,  Maxine  Audley 

MGM — BUTTERFIELD  EIGHT,  c,  cs:  Elizabeth  Taylor,  Laurence  Harvey 

MGM— GORGO,  c:  William  Travers,  William  Sylvester 

PAR — G.I.  BLUES,  c:  Elvis  Presley,  Juliet  Prowse 

20  FOX— DESTRUCTION  TEST,  cs:  Bradfoid  Dillman,  Suzy  Parker 

20-FOX— NORTH  TO  ALASKA,  cs,  c:  John  Wayne,  Capucine 

20-FOX— THE  SCHNOOKS,  cs:  Tommy  Noonan,  Peter  Marshall 

UA — INHERIT  THE  WIND:  Spencer  Tracy,  Fredric  March  (special  dates) 

UA — THE  MAGNIFICENT  SEVEN,  c:  Yul  Brynner,  Eli  Wallach 

UNI— MIDNIGHT  LACE,  c:  Doris  Day,  Rex  Harrison 

WB — THE  SUNDOWNERS,  c:  Deborah  Kerr,  Robert  Mitchum 


Film  Stocks 


(Continued  from  page  1) 

in  some  cases  ( M-G-M,  Paramount 
and  20th  Century-Fox)  retirement  of 
shares  to  bolster  per  share  net,  with 
cash  realized  from  TV  use  of  old  film 
libraries  and  from  sales  of  real  estate 
or  other  holdings. 

"For  the  future,  there  is  a  major 
revenue  source  in  the  post-1948  film 
libraries,  with  a  gradual  release  to  TV 
expected  to  be  started  before  long 
by  some  companies." 


Safron  Named 

( Continued  from  page  1 ) 
geles  during  Christinas  week  on  a 
roadshow  basis. 

As  national  sales  coordinator, 
Safron  will  work  closely  with  Tackter 
and  with  Milt  Goodman,  assistant 
general  sales  manager.  He  will  be 
relieved  of  all  his  circuit  sales  duties 
immediately  in  order  to  concentrate 
on  his  new  assignment.  Dan  Rothen- 
berg,  who  served  as  assistant  to  the 
director  of  domestic  sales  for  Samuel 
Goldwyn's  "Porgy  and  Bess,"  will 
assist  Safron. 


50  iSpartacusr>  Prints 

HOLLYWOOD,  Aug.  16.-The  ini- 
tial print  order  of  "Spartacus"  went  to 
Technicolor  this  week.  It  was  for  50 
70mm  color  prints.  At  26  reels  per 
print,  this  represents  a  run  of  over 
a  million  feet  of  film  for  the  Techni- 
color plant,  a  run  that  is  expected  to 
take  two  months  to  process. 


'EraT  Building  Here 

William  Goetz'  "Song  Without 
End,"  the  story  of  Franz  Liszt, 
grossed  $26,786  at  at  the  Radio  City 
Music  Hall  on  Monday,  continuing  its 
fast  pace  in  its  world  premiere  en- 
gagement. The  gross  on  Monday 
brought  the  five-day  total  for  the  Co- 
lumbia Pictures'  release  to  $146,892. 


Manager  Lauded  As 
'Exhibitors'  Friend' 

Special  to  THE  DAILY 
ALBANY,  Aug.  16.  -  The  industry 
needs  more  branch  managers  like 
M-G-M's  Edward  R.  Susse,  who  "will 
battle  for  exhibitors,"  Edward  L. 
Fabian,  general  manager  of  Fabian 
Theatres,  told  an  audience  of  50  area 
distribution  and  exhibition  officials  at 
a  testimonial  dinner  for  the  former 
Albany  resident  manager,  who  has 
been  named  M-G-M's  Detroit  branch 
manager. 

"The  exhibitors  in  Detroit  are  get- 
ting a  break,"  Fabian  said.  "They  are 
getting  a  guy  who  will  honestly  battle 
for  them.  The  cause  of  many  of  the 
ills  of  our  business  is  the  fact  that 
exhibitors  and  distributors  do  not  see 
eye  to  eye,  and  often  a  deadlock  de- 
velops. Susse  fought  for  the  exhibitors 
when  they  were  right,  and  often  they 
are  right." 

Lauded  by  Lynch 

George  V.  Lynch,  chief  buyer  for 
the  S chine  circuit,  Gloversville,  an- 
other speaker,  said:  "Our  organiza- 
tion found  Eddie  (Susse)  marvelous 
to  work  with.  We  are  going  to  miss 
him." 

M-G-M  district  manager  Saal  Gott- 
lieb grought  greetings  from  general 
sales  manager  Robert  Mochrie  and 
other  top  M-G-M  officials  and  pre- 
sented Susse's  successor  as  Albany 
branch  manager,  Ralph  Ripps. 

Bernard  Meyerson,  Fabian  New 
York  buyer;  Joseph  Ingber,  Brandt 
Theatres  buyer;  Elias  Schlenger, 
Fabian  division  manager;  Ripps  and 
Susse  also  spoke.  On  behalf  of  those 
present,  Schlenger  presented  Susse 
with  a  purse. 


Technicolor  First  Half 
Net  Up  to  $288,243 

Technicolor  reported  earnings  of 
$28,894  for  the  second  quarter  ended 
July  9,  1960,  compared  with  a  loss 
of  $85,139  for  the  corresponding  1959 
period.  Consolidated  net  income  after 
taxes  for  the  first  1960  half,  the  28 
weeks  ended  July  9,  was  reported  at 
$288,243,  which  compares  with  a  net 
loss  of  $74,569  for  the  corresponding 
period  last  year. 

Consolidated  net  sales  for  the  first 
half  were  $15,017,332,  which  com- 
pares with  $14,125,578  for  the  cor- 
responding 1959  period. 


'Car'  Business  Big 

"Nude  in  a  White  Car,"  a  Trans- 
Lux  Distributing  release,  grossed 
$2,554  at  the  Bordertown  Drive-In  in 
El  Paso,  Texas,  largest  gross  of  the 
year  for  that  theatre. 

At  the  day  and  date  Crawford  con- 
ventional, the  film  grossed  an  equally 
big  $1,792,  according  to  Trans-Lux. 
Business  has  resulted  in  prime  playing 
time  in  other  Texas  drive-ins,  includ- 
ing the  Lone  Star,  Garland  Road  and 
Jefferson  Drive-Ins,  Dallas,  and 
Hempstead,  Irvington,  Winkler,  Pasa- 
dena and  King  Center  Drive-Ins,  all 
Sept.  1-7. 


Lyanne  Prods.  Formed 

HOLLYWOOD,  Aug.  16.  -  Produ- 
cer-director Francis  D.  Lyon  and  au- 
thor Frederick  Manfred  have  formed 
a  new  company,  Lyanne  Productions, 
to  film  all  11  novels  written  by  Man- 
fred over  the  past  16  years.  Lyanne 
plans  to  film  the  novels  independently 
and  will  negotiate  releasing  deals 
for  the  films  with  major  distributing 
organizations. 


AA  Names  Caffarene 

Natalio  L.  Caffarene  has  been  > 
pointed  Allied  Artists  Internal  ;tl 
manager  for  Uruguay,  Norton* 
Bitchey,  president  of  Allied  Arts 
International  announced.  Concur  nt 
with  the  appointment  of  Caftans, 
Bitchey  revealed  that  his  compi}' 
has  opened  a  new  branch  office  in 
the  South  American  nation  with  h<> 
quarters  in  Montevideo. 


The 
finest 
v  carbons 

ever 
made.. 


ATIONAL 


TRADEMARK 


PROJECTOR 
CARBONS 


M 


Idnesday,  August  17,  1960 


Motion  Picture  Daily 


7 


1 


CE  Company  Albany  Exchange  Theatres  Boost  Use 

Of  Radio  and  Television  to  Plug  Films 


(Continued  from  page  1) 
for  raising  the  third  million  but 
putting  the  fund  "well  on  its 
"   toward    realizing    the  fourth 
ion. 

:  is  believed  the  participants  rep- 
nt  better  than  85  per  cent  of  the 
buying  power  of  the  country. 
H.  Fabian,  ACE  chairman,  in 
;ing  the  announcement  on  behalf 
he  executive  committee,  said  that 
■  that  there  is  in  excess  of  $3,000,- 
in  the  bank,   and  the  escrow 
■ement   has   been   "firmed,"  the 
5    plan    of    operation    will  be 
f< lulated  as  quickly  as  possible. 

'Solidly  Financed  Company' 

j  abian  also  stated  that  with  the 
$100,000  as  a  beginning,  and  with 
tl  additional  participation  of  other 
e:'  bitors  and  affiliated  interests,  to- 
g  ier  with  either  public  financing  or 
b  king  support  .  .  .  "we  will  have  a 
sc.  idly  financed  company  of  very 
si  ;tantial  proportions,  that  will  be  a 
rr  Dr  factor  in  production,  able  to 
rr1  e  a  significant  contribution  to  the 
si  jly  of  pictures— a  company  that 
e:  bitors  will  be  proud  to  be  associ- 
al  with." 

j  xhibitor  companies  who  have 
p;icipated  in  pledging  the  third 
m  ion  dollars  of  production  funds 
ai  Arthur  Enterprises,  St.  Louis 
ai  Los  Angeles,  Cal.;  Claude  Ezell, 
N  Depinet  and  George  Dembow, 
B<  lertown  Theatres,  Dallas,  Texas; 
H  ry  Brandt,  Brandt  Theatres,  New 
Mi,  N.  Y.;  Myron  Blank,  Central 
Sl|  3S  Theatres,  Des  Moines,  Iowa; 
M  A.  Cohen,  Cinema  Circuit,  New 
Mi,  N.  Y.;  Goldberg  Brothers,  De- 
tr, ,  Mich.;  Cooper  Foundation, 
Li:oln,  Nebraska;  James  Coston  and 
A  iur  Wirtz,  Coston  Enterprises, 
C  :ago,  111. 

Drawn  from  All  Sections 

i 


so,  D.  R.  Buttry,  Crescent 
isement  Co.,  Nashville,  Term.; 
Cj  Floyd,  Floyd  Theatres,  Haines 
Cj,  Fla.;  H.  J.  Griffith,  Frontier 
Tj  atres,  Dallas,  Texas;  William 
G  Iman,  Goldman  Theatres,  Phila., 
fij  T.  G.  Solomon,  Gulf  State  Thea- 


Inc,  McComb,  Moss.;  R.  M. 
ledy,  R.  M.  Kennedy  Co., 
lingham,  Ala.;  George  Kerasotes, 
Kjisotes  Theatres,  Springfield,  111.; 
MA.  Lightman,  Jr.,  Malco  Theatres, 
Miiphis,  Tenn.;  E.  D.  Martin,  Mar- 
tiii  Theatres  of  Georgia,  Columbus, 

jso,  Morton  Thalheimer,  Neigh- 
ood   Theatres,    Richmond,  Va.; 
;am    Forman,    Pacific  Drive-in 
Tl  tres,    Los    Angeles,    Cal.,  and 


Special  to  THE  DAILY 
ALBANY,  Aug.  16.— A  substantial  increase  in  the  purchase  of  television  and 
radio  time,  to  advertise  motion  pictures,  is  reported  for  the  Albany  exchange 
districts.   


The  increase  was  dictated  by  the 
"desire  to  reach  more  people,"  an  in- 
formed source  said.  So-called  censor- 
ship of  copy  by  newspapers  had 
nothing  to  do  with  this  development. 
He  emphasized  that  "acceptance 
standards"  are  just  as  strict  —  if  not 
stricter  —  with  television  and  radio 
stations,  as  they  are  with  newspapers. 

Television  exploitation  is  credited 
here  with  a  major  part  in  the  box 
office  success  of  some  pictures.  "The 
'right'  picture,  if  combined  with 
'right'  trailer  scenes,  can  be  sold  ef- 
fectively on  tv,"  experienced  ex- 
changemen  and  exhibitors  are  con- 
vinced. 

20th-Fox  Praised 

Twentieth-Fox,  which  has  probably 
spent  more  money,  during  recent 
months,  in  the  Albany  exchange  ter- 
ritory, on  television  and  radio  seg- 
ments than  any  other  distributor, 
places  great  stress  on  the  selection 
of  scenes  to  be  televised.  All  trailer 
films  are  carefully  screened  and  anal- 
yzed, by  branch  manager  Clayton  G. 
Pantages  and  his  sales-booking  assis- 
tants. 

Only  the  "best"— i.e.,  those  thought 
likely  to  pack  the  most  wallop  via 
television— are  used.  All  the  major  dis- 
tributors, and,  on  occasion,  the  smaller 
ones  in  this  area,  buy  television-radio 
time. 

In  addition  to  Albany-Schenectady 
tv  stations— Stanley  Warner  operates 
WAST  (ABC  network  affiliates),  and 
Capital  Cities  Broadcasting  Company 
(CBS   affiliate)   WTEN-TV,   here  - 

Honolulu,  Hawaii;  John  H.  Stembler, 
Publix-Lucas  Theatre  Co.,  Atlanta, 
Ga.;  Michael  and  Sumner  Redstone, 
Redstone  Mgt.  Co.,  Boston,  Mass.;  J. 
Meyer  Schine,  Schine  Circuit,  Glov- 
ersville,  N.  Y. 

Also,  Sheldon  Smerling,  Smerling 
Enterprises,  Newark,  N.  J.;  Ernest 
Stellings,  Stewart  &  Everett  Theatres, 
Charlotte,  N.  C;  Albert  M.  Pickus, 
president,  Theatre  Owners  of  Amer- 
ica, New  York,  N.  Y.;  Henry  S.  Grif- 
fing,  Video  Independent  Theatres, 
Oklahoma  City,  Okla.;  Bedford 
Amusement  Co.  and  Weiss  Amuse- 
ment Co.,  Stamford,  Conn.;  Mitchell 
Wolfson,  Wometco  Enterprises,  Mi- 
ami, Fla.;  Mr.  and  Mrs.  Weis,  Weis 
Theatre  Co.,  Savannah,  Ga.,  and 
Charles  Moss,  B.  S.  Moss  Theatres, 
New  York,  N.  Y. 


outlets  in  Utica,  Plattsburgh  and 
Watertown  are  utilized. 

Dates  for  three  or  four  theatres,  in 
as  many  towns,  usually  are  listed  in 
the  "billboard"  following  the  "trailer." 
These  are  sometimes  changed,  from 
day  to  day.  Drive-ins,  as  well  as  hard- 
tops,  receive  spotlighting. 

Radio  is  also  widely  used,  when 
conditions  dictate.  A  Schine-owned 
WPTR,  50,000-watter,  with  studios 
on  the  Albany-Schenectady  radius,  is 
among  those  to  whom  copy  goes. 

Exhibitors,  in  certain  cases,  have 
tieups  with  radio  stations.  These  are 
effected  under  various  arrangements. 

Before,  at,  and  after  the  premiere 
in  May  of  the  new  Hellman  (near  the 
city's  outskirts),  that  1060-seater  had 
a  promotion  deal  with  WGY,  Schen- 
ectady. And  to  a  lesser  extent,  with 
WRGB-TV. 

'Warning'  Mailed 

The  Times-Union,  a  Hearst  pub- 
lication and  the  only  paper  in  this 
area  with  a  Sunday  edition,  mailed  a 
"warning,"  in  the  spring,  to  area  the- 
atres. The  letter,  signed  by  advertis- 
ing manager  Roger  Coryell,  set  forth 
that  film  advertising  codes  had  been 
promulgated  by  papers  around  the 
country— the  latest,  in  Cincinnati.  The 
Times-Union  preferred  that  theatre 
managements  be  their  own  "censors," 
but  made  it  clear  that  if  they  offended 
good  taste  and  decency,  the  paper 
would  do  the  "editing." 

Coryell's  epistle  emphasized  that 
the  T-U  is,  and  would  continue  to  be, 
"a  family  paper"  and  that  theatres 
logically  belonged  in  the  same  ca- 
tegory. 

Since  receipt  of  the  letter,  the  pro- 
cedure has  been  that  if  Mary  Has- 
tings, for  long  T-U  acceptance  editor 
on  film  copy,  finds  anything  "objec- 
tionable," she  notifies  the  theatre 
management.  It  is  given  the  oppor- 
tunity of  deleting  or  of  appealing 
through  Coryell  to  publisher  Gene 
Robb.  Robb,  a  Variety  Club  member, 
is  considered  very  friendly  and  sym- 
pathetic to  the  motion  picture  busi- 


Forum  Books  'Young9 

Columbia's  Hall  Bartlett  production, 
"All  the  Young  Men,"  starring  Alan 
Ladd  and  Sidney  Poitier,  is  scheduled 
to  open  at  the  Forum  Theatre  here 
on  Aug.  26. 


Report  on  Bowling 
Will  Go  to  T0A 


The  potential  profits  to  theatre  own- 
ers of  converting  closed  or  inoperable 
theatre  locations  into  bowling  alleys, 
will  be  dramatized  by  the  Brunswick 
Corporation  in  its  exhibit  at  the  mo- 
tion picture  industry  trade  show  in 
Los  Angeles,  Sept.  13-16,  according 
to  Albert  M.  Pickus,  TOA  president. 

Pickus  said  the  Brunswick  compmy 

Pickus  said  the  Brunswick  company 
will  have  several  booths  at  the  trade 
show,  which  will  be  staged  in  coop- 
eration with  the  Theatre  Equipment 
Dealers  Association  and  Theatre 
Equipment  Supply  Manufacturers' 
Association,  in  conjunction  with 
TOA's  13th  annual  convention  at  the 
Ambassador  Hotel  in  Los  Angeles. 

Cliff  Ellison,  national  dealer  sales 
manager  of  Brunswick,  who  will  man 
his  company's  display,  said  that  not 
only  will  Brunswick  attempt  to  show 
how  theatre  owners  can  capitalize  on 
the  growth  of  bowling,  but  that  the 
conversion  of  a  closed  theatre  prop- 
erty is  relatively  inexpensive  due  to 
the  existence  of  the  building  shell.  He 
said  his  company  will  also  show  how 
operating  theatres  and  bowling  alleys, 
physically  located  in  the  same  neigh- 
borhood, have  undertaken  mutually 
profitable  joint  promotions  of  recrea- 
tion away  from  home. 

National  Carbon  Company  will  also 
exhibit  at  the  trade  show,  to  display 
its  carbon  products  and  projection 
services.  Manning  its  booths  will  be 
V.  J.  Nolan,  W.  C.  McCosh,  J.  W. 
Cosby,  W.  T.  Brenner,  P.  H.  Freeman, 
C.  W.  Handley,  H.  B.  Hoynes  and  S. 
Morley,  Jr. 


TOA  Puts  $25,000  in 
ACE  Production  Kitty 

Theatre  Owners  of  America  has 
subscribed  $25,000  to  the  ACE  pro- 
duction program,  it  is  announced  by 
Albert  M.  Pickus,  TOA  president. 

Describing  the  program  as  "one  of 
the  great  things  that  is  happening 
for  exhibition  because  it  promises  to 
give  our  theatres  more  good  product," 
Pickus  said  the  $25,000  check  had 
been  forwarded  to  S.  H.  Fabian,  ACE 
chairman. 

"We  consider  the  ACE  program 
worthy  of  TOA's  fullest  support," 
Pickus  said.  "We  are  not  only  happy 
to  participate,  as  a  member  organiza- 
tion of  ACE,  but  intend  to  give  if 
our  utmost  assistance  to  the  end  that 
it  will  be  successful." 


Sales 
Offices 
and 
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New  York  19,  N.  Y. 


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Los  Angeles  38,  Calif. 


MmMmA 


6601  N.  Lincoln  Ave. 
Lincolnwood  (Chicago) 


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1355  Conant  Street 
Dallas  7,  Texas 


1925  Blake  St. 
Denver  2,  Colo. 


Quality 

photographic  materials  .  . 
backed  by  more  than  half 
a  century  of  experience. 


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GEVAERT 


THE  GEVAERT  COMPANY 
OF  AMERICA,  INC. 


Television  Today 


Motion  Picture  Daily 


Wednesday,  August  17,  18  J 


Two-for-One  Plan 
For  Films,  TV 


By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Aug.  16.  -  John 
Florea,  producer  -  director,  who 
formed  an  association  with  Frank 
Cleaver,  (until  recently  with  NBC's 
California  National  Film  productions 
department),  has  found  a  two-for-one 
formula  to  attract  independent  fi- 
nance to  a  crack  at  television  by  us- 
ing motion  pictures  as  a  "crutch." 

Florea  will  go  to  Japan  following 
the  typhoon  season  to  film  a  feature 
version  of  "M.R."  which  he  will  trim 
to  a  50-minute  pilot  for  a  TV  film 
series.  If  the  series,  which  has  the 
interesting  common  denominator  of 
international  laws,  and  is  planned  for 
filming  in  various  countries  through- 
out the  world,  misses  the  boat  for 
sponsor  interest,  then  the  backers 
have  a  good  chance  of  recoupment 
and  profit  by  turning  over  the  original 
feature  version  to  a  major  distributor 
on  an  outright  sale. 

In  an  interview  with  Florea  at 
Paramount  studios,  where  he  is  cur- 
rently directing  a  stanza  of  NBC- 
TV's  popular  "Bonanza"  series, 
Florea  revealed  his  source  of  story 
material  for  the  potential  "M.R." 
series  would  be  furnished  through  an 
arrangement  with  the  association  of 
approximately  400  legal  eagles  ac- 
tively engaged  in  international  law. 

ACLU  Proposes  TV 
Changeover  to  UHF 

The  American  Civil  Liberties 
Union  proposed  at  the  weekend  a 
gradual  change-over  of  the  nation's 
television  system  to  an  all-UHF,  70 
channel  system.  The  shift,  to  be  made 
over  a  five-  to  ten-year  period  during 
which  the  present  13  channel  VHF 
broadcasting  system  would  be  re- 
tained, would  create  greater  diversity 
in  television  programming,  the  civil 
liberties  group  said. 

The  ACLU  policy  statement,  adopt- 
ed by  its  board  of  directors,  was  con- 
tained in  a  letter  to  Frederick  W. 
Ford,  chairman  of  the  Federal  Com- 
munications Commission,  commend- 
ing the  FCC  for  initiating  a  year-long 
scientific  study  and  improvement  of 
UHF  transmission  and  reception.  The 
project  is  to  be  conducted  in  New 
York  City. 

ABC  Gets  Interest  in 
New  Venezuelan  Web 

American  Broadcasting  Co.'s  inter- 
national division  has  bought  a  minor- 
ity interest  in  Corporacion  Venezolana 
de  Television  S.A.,  a  new  Venezuelan 
television  network.  The  CVT  net- 
work is  composed  of  stations  in  Cara- 
cas, Valencia,  and  Barquisimeto. 
According  to  ABC,  they  will  serve  a 
population  of  more  than  three  million 
when  they  go  on  the  air  Oct.  1. 

Majority  control  of  the  network  is 
held  by  a  group  of  Venezuelan  busi- 
ness men  headed  by  Diego  Cisneros; 


AROUND  THE 


TV  CIRCUIT 


Hudson's  Plan! 


with  PINKY  HERMAN. 


FRANK  EVANS,  former  teacher  at  Columbia  U.  and  currently  on 
the  faculty  at  UCLA,  has  been  named  by  Prexy  Harry  Maizlicb  as 
program  director  at  KRHM-FM  (Hollywood).  Evans  is  rated  one  of  the 
country's  foremost  jazz  authorities  and  heard  daily  on  his  own  series. 
.  .  .  Former  Yale  All-American  Basketball  star  (4  successive  years)  Tony 
Lavelli  has  become  a  terrific  "one-man  show."  His  varied  talents  rate 
the  tall,  good-looking  artist  a  regular  TV  berth.  .  .  .  Shari  Lewis  now 
added  to  the  list  of  guest  stars  on  the  U.S.  Steel-Max  Liebman  Special  to 
be  televised  on  CBS-TV  Oct.  19.  She'll  not  only  appear  with  her  puppets 
but  will  also  sing  and  dance.  .  .  .  Shirley  Temple  will  act  as  hostess  and 
will  appear  in  several  segs  of  a  new  full-hour  program,  "The  Shirley 
Temple  Show"  which  will  be  NBColorcast  Sundays  starting  this  fall.  .  .  . 
Harold  ("I  Wonder  Who's  Kissing  Her  Now")  Orlob  and  Bill  ("Every 
Day  Is  Mother's  Day")  Dillon,  two  founder  members  of  ASCAP,  have 
just  come  up  with  a  new  ditty  which  will  make  the  youngsters  sit  up 
and  take  notice.  Lawrence  Welk  has  grabbed  the  song  titled,  "Bring 
Back  the  Old  Hurdy-Gurdy"  for  his  own  music  pubbery  Harry  Von 
Tilzer  Music  and  will  record  it  for  Dot.  And  while  on  the  ASCAP  founder 
tack,  the  dean  of  American  songwriters,  Otto  Harbach  will  be  partied 
tomorrow  on  his  87th  birthday.  .  .  .  Could  be  a  record-we  mean  the  fact 
that  comic  Jack  Douglas  will  appear  as  guest  on  the  "Jack  Paar  Show" 
tonight,  making  it  his  35th  time  on  this  NBCoast-to-coaster.  Comes  Friday 
and  Charles  Collingwood  will  descend  on  Jack's  parlor  with  "the  works" 
for  the  full  "Person-To-Person"  treatment  TVia  CBS.  .  .  .  Decca  Becom- 
ing star  Earl  Grant  flew  to  Australia  yesterday  for  p.a.'s,  the  toiler's 
initial  trek  down  under.  .  .  .  Writer-Producer  Stuart  Schulberg  has  been 
CBSigned  to  write  and  direct  "The  Berliner"  for  the  "Twentieth  Century" 
series  which  will  start  its  fourth  year  and  sponsored  by  Prudential  In- 
surance Co.  of  America.  Walter  Cronkite  narrates  the  series,  produced 
by  Burton  Benjamin  with  Bill  Shipley  commercial  announcer.  .  .  . 


it  ft 


Meredith  Willson,  a  top  radio  figure  for  years,  scored  a  smashing 
success  with  his  first  Broadway  musical  and  from  what  we  heard,  looks 
like  another  radio  personality  may  very  well  duplicate  the  feat.  Jim 
Lowe,  NBC  disk  jockey,  who  composed  the  songhit,  "The  Green  Door" 
has  just  completed  the  book,  music  and  lyrics  to  a  musical  comedy, 
"Sister  Ruthie"  which,  to  this  scribbler,  sounds  like  the  "Lowe-down" 
on  a  sure  hit.  .  .  .  And  wait  till  you  hear  the  ballad  "Afraid  of  Love," 
defied  by  another  team  of  NBC  producers,  Lee  Jones  and  Len  Weinles! 
...  The  owner  of  the  car,  parked  last  week  in  the  WISN  (Milwaukee, 
Wise.)  parking  lot  listened  to  several  radio  stations  weathercasts  which 
for  that  Monday  (Aug.  8)  predicted  sunny  skies.  WISN,  however  pre- 
dicted lots  of  rain.  When  the  owner  of  the  car  went  to  pick  it  up  next 
morning  (the  windows  were  wide  open)  he  thought  he  was  in  a  leaky 
rowboat.  (Imagine  parking  at  WISN  and  listening  to  another  station's 
weather?)  .  .  .  Russ  Raycroft  has  been  named  special  consultant  for 
Official  Films  and  will  report  directly  to  Prexy  Seymour  Reed.  Inci- 
dentally, Officials  "Greatest  Headlines"  telefilm  series  is  now  syndicated 
in  about  40  markets.  .  .  .  After  12  years  as  record  librarian  at  WMCA, 
Bob  White  has  flown  over  to  take  over  similar  WMGMusical  chores.  .  .  . 
A  new  series  of  "Laramie"  full-hour  adult  westerns,  (started  over  NBC- 
TV  Sept.,  1959)  bows  in  Tues.,  Sept.  20  with  "Queen  of  Diamonds,"  co- 
starring  John  Smith,  Robert  Fuller  and  Robert  Crawford,  Jr.  The  tele- 
film series  is  produced  at  the  Revue  Studios  with  Richard  Lewis,  execu- 
tive producer  and  John  Champion,  producer 


U.S.  investments  in  overseas  televi- 
sion, which  have  risen  sharply  in  re- 
cent months,  are  confined  to  minority 
shares  to  avoid  charges  of  political 
interference. 

Leonard  Goldenson,  president  of 
ABC's  parent  company,  American 
Broadcasting  -  Paramount  Theatres, 
Inc.,  said  there  are  approximately 
350,000  television  sets  operating  in 
Venezuela.  "This  country  is  vital  to 
any  major  manufacturer  who  sells  to 
.  Latin  America,"  he  asserted. 


Laffey  Joins  S.G. 

W.  P.  (Bill)  Laffey  has  joined  the 
telescreen  advertising  division  of 
Screen  Gems  as  account  executive  in 
charge  of  service  and  control,  it  was 
announced  by  W.  Barrett  Mayer,  gen- 
eral manager  of  Telescreen.  Laffey 
has  for  the  past  five  years  been  an 
account  executive  for  WOR-TV,  New 
York.  During  the  previous  five  years 
he  was  with  WOR  (radio)  and  the 
Mutual  Broadcasting  System. 


(Continued  from  page  1) 
tor  is  committed  to  the  company  ! 
play  in  four  of  its  own  films. 

Described  as  a  comedy-adventrl 
"Come  September"  will  co-star  G 
Lollobrigida.  Sandra  Dee,  Botj 
Darren  and  Walter  Slezak  will  be  fJ 
tured.  It  is  hoped  major  members ' 
the  cast  will  tour  extensively  on 
pre-sell. 

Hudson  has  chosen  Stanley  Shap:! 
Academy  award-winning  writer  j 
"Pillow  Talk,"  to  prepare  the  screij 
play  for  "Come  September."  Bob  , 
thur  will  produce  and  Bob  Mullitl 
will  direct.  The  entire  picture  will ; 
made  in  Rome  and  Portifino  in  Pa  l 
vision  and  color. 

The  president  of  Seven  Pictu; 
(the  company's  name  will  not  restiij 
its  operations  to  that  number  of  filn 
said  he  has  long  been  interested  in 
creative  side  of  motion  pictures. 

Now  in  the  Overall  Picture 

"Eight  or  nine  years  ago,  wheni 
actor  suggested  a  change  to  a  prod 
er  or  director,  he  was  made  to  ifl  , 
like  a  fool,"  Hudson  said.  "Now 
industry's  structure  has  changed  si 
ciently  enough  for  an  actor  to  tak> 
hand  in  the  overall  production." 

Regarding  his  limited— to  date- 
producing   experience,   Hudson  s 
sitting  in  on  a  story  conference  ] 
been  the  most  rewarding  aspect.  C; 
ing  a  picture  with  the  people  he  wa 
runs  a  close  second.  With  his  intei 
tional  and  American  "in-depth' 
"across-the-audience-interest  boa 
casting,  Hudson  feels  the  picture  \ 
be  helped  in  Europe.  He  plans  a  p 
sonal  tour   of   Germany,  Paris 
London  once  the  eight-week  shoo 
schedule  is  finished. 

Seven  Arts  will  co-produce  a  f 
whenever  Hudson  finds  a  property 
likes  and  whenever  he  can  find  ti 
to  make  it. 


The  Spiral  Road'  His  N 

His  next  picture  as  strictly  a  U 
versal  contract  player  will  be 
Spiral  Road,"  adapted  from  Jan 
Hertog's   novel.    Filming   will  o 
mence  in  Malaya  next  April.  Hu< 
recently  finished  work  in  "The  E 
of  the  Gun." 

Because  he  regards  the  industi 
financial  status  and  his  own  as 
favorable  than  at  any  time  in  the 
10  years  or  so,  Hudson  is  cei 
Seven  Pictures,  backed  by  Univerj 
will  prosper.  He  admitted  screen  co 
edies  interest  him  most  at  the  prese 
not  that  he   deprecated  other  1 
genres.  Apparently  "Pillow  Talk"  Sij  1 
nobody  as  much  as  its  leading  man. 

Hudson  was  joined  at  the  press  c(| 
ference  in  his  hotel  suite  by  Char1 
F.  Simonelli,  assistant  to  Univei 
president  Milton  R.  Rackmil. 

To  Exhibit  Mobile  Unl 

HOLLYWOOD,  Aug.  16.-A  pn 
demonstration  of  Red  Skelton's  n 
Red-Eo-Tape  mobile  TV  unit  will 
held  Thursday  at  the  Skelton  studi 
at  which  time  plans  and  progra 
employing  the  television  tape  recon 
ing  unit  will  be  announced. 


NEW  YORK,  U.S.A.,  THURSDAY,  AUGUST  18,  1960 


TEN  CENTS 


ti  $2,033,000 


Amended  Wage  Bill  Meets  Defeat;  Near  Signing 


\ra.  Second  Kennedy  Measure  Seen  Endangered  Terms  Set  on 


Quarter  Net 
5  lows  Increase 

i^Month  Earnings 
Ported  $3,732,000 


amount  Pictures  yesterday  re- 
l  estimated  total  consolidated 
gs  for  the  second  quarter  of 
3f  $2,033,000  or  $1.22  per  share, 
ing  special  income  of  $1,201,- 
r  72  cents  per  sare  representing 
ments  on  sale  of  the  pre- 1948 
brary. 

nparative  earnings  for  the  same 
in  1959  are:  total  earnings  of 
5,000  or  94  cents  per  share,  in- 
g  special  income  of  $440,000 
cents  per  share. 

he  first  six  months  of  1960  total 
idated  earnings  are  estimated  at 
5,000  or  $2.23  per  share,  includ- 
Decial  income  of  $1,955,000  or 
per  share  representing  principal- 
aliments  on  sale  of  the  pre-1948 
brary. 

impany  official  attributed  the  de- 
(Continued  on  page  2) 


\i\  Pay-TV  Kits  Go 
Hail  Next  Week 

ional  Screen  Service  will  begin 
g  the  anti-pay-TV  petition  kits 
country's  theatres  next  week,  it 
nnounced  by  Philip  F.  Harling, 
mn  of  the  Joint  Committee 
it  Pay  TV. 

ling  said  that  the  assembling  of 
( Continued  on  page  7 ) 

'V.  Can  Reacquire 
atre  in  Bristol 

order  allowing  Stanley  Warner 
to  reacquire  the  Bristol  Thea- 
Bristol,  Conn.,  was  signed  here 
lay  by  New  York  Federal  Judge 
dnjnd  Palmieri.  A  condition  of  the 
"de  is  that  the  circuit  dispose  of  the 
anji)  Theatre  in  that  city  for  thea- 
ica  or  non-theatrical  purposes. 
Sti  iley  Warner  had  petitioned  the 
:   ( Continued  on  page  2) 


EIY/S/ON  TODAY— page  6 


By  E.  H.  KAHN 

WASHINGTON,  Aug.  17.-The  Senate  has  defeated  by  a  vote  of  54  to  39 
a  proposal  to  adopt  a  corrected  version  of  the  minimum  wage  bill  that  passed 
the  House.  The  measure  offered  by  minority  leader  Dirksen  (R.,  111.)  would 

have  increased  the  minimum  wage  to 
$1.15  hourly  and  extended  coverage 
at  $1.00  hourly  to  employees  of  retail 
chains  with  at  least  five  stores  in  two 
or  more  states.  It  may  complete  work 
on  the  wage  bill  Thursday. 

The  closeness  of  the  vote  indicates, 
however,  that  chances  of  enactment 
of  the  bill  sponsored  by  Democratic 
presidential  nominee  John  Kennedy 
(Mass.)  have  grown  slimmer.  In  fact, 
it  is  known  that  representatives  of 
labor  unions  have  been  working  on  a 
compromise  to  be  offered  by  Senator 
Monroney  (D.,  Okla.).  This  would 
( Continued  on  page  7 ) 


Allied  Joins  with  NAC 
Trade  Show  Nov.  6-9 

Special  to  THE  DAILY 
CHICAGO,  Aug.  17.-Allied  States 
Ass'n.  of  Motion  Picture  Exhibitors 
will  join  with  the  National  Association 
of  Concessionaires  trade  show  at  the 
Conrad  Hilton  Hotel  here  Nov.  6-9, 
it  was  announced  today  by  Jack 
Kirsch,  president  of  Allied  Theatres  of 
Illinois  and  general  chairman  of  the 
1960  national  Allied  meeting. 

This  will  be  the  first  time  in  several 
years  that  the  two  groups  have  joined 
forces  for  a  combined  trade  show  and 
conventions. 

The  advance  interest  in  the  com- 
bined   conventions   and    trade  show 
assures  a  record  attendance  of  more 
( Continued  on  page  7 ) 


Differences  honed  Out, 
Wald  Busy  at  20th-Fox 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  17.  -  All  ex- 
isting differences  between  Jerry  Wald 
and  20th  Century-Fox  studios  were 
composed  during  a  conference  today. 
As  a  result  of  this  agreement,  Wald 
will  fulfill  his  new  contract  for  the 
(Continued  on  page  2) 


Distributors  See  New 
Moss  Bergsn  Mall  House 

Shopping  centers  and  theatres,  by 
combining  forces,  can  greatly  multiply 
the  drawing  power  of  each,  James 
O'Grady,  general  manager  of  the  Ber- 
gen Mall  Shopping;  Center,  told  a 
group  of  foreign  film  distributors  on 
an  inspection  tour  of  the  new  B.  S. 
Moss  Mall  Theatre  in  the  Jersey  shop- 
ing  center  yesterday. 

The  theatre,  which  features  the 
world's  first  all  transistor  sound  sys- 
tem, has  550  seats  and  parking  facili- 
ties for  8,600  cars. 

Charles  Moss,  president  of  the  cir- 
(Continued  on  page  7) 


A-P  Downbeat  Film  Article  Becomes 
Upbeat  Series  By  Showman's  Action 

How  an  exhibitor  turned  a  nationally  syndicated  "downbeat"  Hollywood 
article  into  a  constructive  series  in  his  local  newspaper  is  related  by  Theatre 
Owners  of  America  in  its  current  issue  of  "TOA  Business  Builders." 

R.   L.   Baker,   Jr.,   owner   of  the   


Webb  Theatre,  Gastonia,  N.  C,  the 
exhibitor  in  question,  enlisted  the  help 
of  the  editor  of  the  Gastonia  Daily 
Gazette  in  presenting  a  more  ac- 
curate picture  of  the  economic  status 
of  the  industry  after  the  newspaper 
had  published  the  Associated  Press- 
distributed  Bob  Thomas  downbeat 
Hollywood  story  in  July. 

The  A-P  Hollywood  columnist  as- 
serted, among  other  things,  that 
"America's  most  publicized  industry 
is    also   its   sickest.    Motion  picture 


business  is  on  a  steady  decline  when 
all  other  industry  is  booming  .  .  ." 

The  article  appeared  about  the  time 
theatre  attendance  was  experiencing 
a  sharp  upturn,  which  is  still  con- 
tinuing, and  which  Sindlinger  &  Co., 
business  analysts,  recently  reported 
was  responsible  for  the  highest  mark 
in  four  years  during  the  final  week 
of  July. 

Baker  told  the  Gastonia  Gazette's 
editor  some  of  the  business  facts  of 
(Continued  on  page  6) 


Fox  Backlog 
Sale  to  NTA 

27  Post-'48$  in  81-Film 
Package  for  $4,125,000 

Terms  of  the  deal  for  the  purchase 
by  National  Telefilm  Associates  of  a 
package  of  81  features  from  20th 
Century-Fox— 27  of  them  of  post-1948 
vintage,  reportedly  have  been  agreed 
upon  and  the  deal  is  ready  for  sign- 
ing momentarily. 

NTA  will  pay  $2,000,000  in  cash 
on  signing,  and  a  balance  of  $2,125,- 
000  in  payments  over  a  long  term, 
with  a  guarantee  provided.  The  de- 
ferred payments  call  for  $1,000,000 
in  three  years,  $500,000  in  four  years, 
(  Continued  on  page  6 ) 


America  Corp.  Forms 
Two  Film  Subsidiaries 

America  Corporation,  formerly 
Chesapeake  Industries,  Inc.,  has  an- 
nounced the  acquisition  of  Pricemetal 
Corporation  of  Belmont,  Calif'.,  and 
the  creation  of  two  new  subsidiary 
companies.  Gordon  K.  Greenfield, 
president  of  America  Corporation,  said 
(Continued  on  page  7) 


Foresee  MGM  '61  Net 
Of  Over  $5.50  a  Share 

The  financial  district,  enamored  of 
all  motion  picture  stocks  for  the  past 
several  months,  is  now  estimating 
M-G-M's  1961  earnings  between  $5.50 
and  $5.75  per  share,  or  in  the  neigh- 
borhood of  $14,000,000.  Estimates  of 
earnings  for  the  current  fiscal  year, 
ending  Aug.  31,  are  about  $3.75  per 
share. 

The  Wall  St.  soothsayers  envision 
$50,000,000  to  $60,000,000  in  M- 
G-M's  post- 1948  film  library.  Also 
anticipated  is  a  deversification  move 
of  significance  to  be  undertaken  with 
the  $35,000,000  in  cash  or  equivalent 
in  the  company's  treasury. 

M-G-M's  stock,  strong  for  some 
weeks  past,  closed  at  38?4  yesterday. 


2 


Motion  Picture  Daily 


Thursday,  August  18,  1  j 


PERSONAL 
MENTION 


IRVING  MAAS,  Motion  Picture  Ex- 
port Association  Far  Eastern  rep- 
resentative, left  here  for  Tokyo  yester- 
day following  a  three-week  home  of- 
fice visit. 

Roger  H.  Lewis,  United  Artists 
vice-president  in  charge  of  advertis- 
ing, publicity  and  exploitation,  and 
Al  Fisher,  assistant  exploitation  man- 
ager, will  leave  here  today  for  San 
Antonio,  Tex. 

• 

Fred  Storey,  president  of  Storey 
Theatres,  Atlanta,  has  returned  there 
with  his  family  from  a  vacation  spent 
at  Myrtle  Beach,  S.  C. 

<• 

Ben  Cohen,  of  Holiday  Enter- 
prises, Cincinnati,  has  left  there  for 
St.  Petersburg,  Fla.,  where  he  will 
open  his  Garden-Auto  Drive-in  The- 
atre. 

• 

William  Graham,  Schine  Enter- 
prises vice-president  in  charge  of  spe- 
cial projects,  has  returned  to  his  Glov- 
ersville,  N.  Y.,  headquarters  from  Al- 
bany. 

Ray  Stark,  producer  of  "The 
World  of  Suzie  Wong"  for  Paramount, 
has  arrived  in  Hollywood  from  New 
York. 

• 

Sol  Hurok  will  return  to  New  York 
from  London  tomorrow  via  B.O.A.C. 
• 

Charles  Feixeman,  of  Continen- 
tal Distributing,  Inc.,  will  return  to 
New  York  on  Monday  from  a  vaca- 
tion in  the  Pocono  Mountains. 
• 

Fay  Phylin,  of  the  Dixie  Drive-in 
circuit,  Atlanta,  has  returned  there 
with  her  husband  from  Charleston, 
S.  C. 


70mm  for  2  Theatres 

The  sale  of  Norelco  70/35mm  pro- 
jectors, as  well  as  arc  lamps  and  6- 
channel  stereophonic  sound  equip- 
ment, to  the  RKO  Pantages  Theatre  in 
Hollywood  and  the  RKO  Grand  Thea- 
tre in  Cincinnati,  Ohio,  was  an- 
nounced by  Todd- A  Corp. 


\  FILMACK 


Jerry  Wald 

( Continued  from  page  1 ) 
making  of  a  series  of  12  pictures  for 
20th  in  the  next  three  years. 

Joint  announcement  of  the  amicable 
resolution  of  all  points  at  issue  was 
made  by  Spyros  P.  Skouras  and  Wald. 
Also  participating  in  the  parley  were 
Deane  Johnson,  attorney  for  Wald, 
Joseph  M.  Moskowitz,  20th  vice- 
president,  and  Robert  Goldstein,  ex- 
ecutive production  head  of  the  studio. 

Both  Skouras  and  Wald  stated  that 
complete  harmony  now  prevails  and 
that  complete  understanding  on  issues 
had  been  reached. 

Wald  stated  that  he  would  complete 
arrangements  for  putting  both  "Return 
to  Peyton  Place"  and  "Wild  in  the 
Country"  in  production  shortly. 

Fox  Executives  Go 
To  Coast  tor  Meets 

A  group  of  20th  Century-Fox  home 
office  executives,  including  Murray 
Silverstone,  president  of  the  Interna- 
tion  Corp.;  Donald  Henderson,  treas- 
urer; Charles  Einfeld,  20th-Fox  vice- 
president,  and  Glenn  Norris,  general 
sales  manager,  fly  to  the  studio  tomor- 
row for  production  conferences  with 
president  Spyros  P.  Skouras  and  pro- 
duction head  Robert  Goldstein. 

The  executives  will  discuss  the 
company's  $60  million  production 
schedule,  which  includes  films  shoot- 
ing in  this  country  and  Europe,  and 
will  plan  the  global  launching  of 
"From  the  Terrace,"  "Sons  and  Lov- 
ers '  and  "The  Lost  World."  In  addi- 
tion, the  international  release  of  "Let's 
Make  Love,"  will  be  discussed  at  the 
conclave. 

Films  to  Be  Screened 

While  at  the  studio,  the  executives 
will  see  the  first  showings  of  three  of 
the  company's  most  important  end-of- 
the-year  releases,  "High  Time," 
"North  to  Alaska"  and  "Circle  of  De- 
ception." 

The  New  York  executive  group  will 
end  their  policy,  sales  and  merchan- 
dising discussions  with  the  West 
Coast  production  heads  late  next 
week. 


Legion  Rates  Six  Films; 
'Eternity'  in  Class  B 

Six  films  were  classified  by  the 
National  Legion  of  Decency  this  week 
with  one,  "Between  Time  and  Eter- 
nity," placed  in  Class  B,  morally  ob- 
jectionable in  part  for  all.  The  Legion 
objection:  "This  film  tends  to  create 
sympathy  for  adultery." 

In  Class  A,  Section  1  are  "For  the 
Love  of  Mike"  and  "Under  Ten 
Flags";  Class  A,  Section  2,  "Walking 
Target";  and  Class  A,  Section  3,  "The 
Angel  Wore  Red"  and  "Ocean's 
Eleven." 


Kenneth  Niees  Dead; 
Ex-Kodak  Research  Head 

Special  to  THE  DAILY 
HONOLULU,  Aug.  17.-Dr.  C.  E. 
Kenneth  Mees,  78,  retired  vice  presi- 
dent of  the  Eastman  Kodak  Co.,  died 
Monday  of  a  heart  attack  at  his  home 
here. 

He  was  a  pioneer  in  the  develop- 
ment of  photographic  processes,  par- 
ticularly those  concerned  with  film, 
and  it  was  under  his  direction  of  the 
Eastman  Kodak  research  laboratories 
that  the  company  brought  out  film  for 
color  transparencies  and  color  prints. 

Dr.  Mees  also  was  in  the  forefront 
of  the  development  of  infra-red  pho- 
tography. In  1931  he  demonstrated 
the  art  of  taking  photographs  in  total 
darkness  by  means  of  infra-red  fight 
and  photographic  plates  sensitive  to  it. 

Dr.  Mees,  who  retired  five  years 
ago,  had  been  vice  president  in 
charge  of  research  for  Eastman  Kodak. 
He  had  served  forty-three  years  with 
the  company  in  Rochester,  N.  Y. 


Union  Vows  to  Picket 
'World  of  Suzie  Wong' 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  17.  -  Imple- 
menting its  demand  for  a  definite 
move  against  "runaway  production," 
the  International  Photographers  of  the 
Motion  Picture  Industry  today  de- 
clared its  intention  to  picket  theatres 
here  and  in  New  York  which  show 
"The  World  of  Suzie  Wong,"  a  Para- 
mount release  which  was  filmed  in 
London  and  Hong  Kong.  Hong  Kong 
is  the  locale  of  the  story. 

Particular  target  of  the  union  is 
William  Holden,  who  is  starred  in  the 
film,  and  who,  the  union  feels,  is  a 
prime  influence  in  the  move  to  make 
pictures  abroad. 


Awards  Dinner  of  DGA 
Is  Scheduled  for  Feb.  4 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  17.-The  an- 
nual Awards  Dinner  Dance  of  the 
Directors  Guild  of  America  will  be 
held  at  the  International  Ballroom  of 
the  Beverly  Hilton  Hotel  on  Feb.  4, 
1961,  Frank  Capra,  guild  president 
announced  today. 

Highlight  of  the  event  will  be  pres- 
entation of  awards  for  outstanding 
directorial  achievements  for  films  re- 
leased in  1960.  For  the  first  time,  ac- 
cording to  Capra,  similar  awards  will 
be  given  for  directorial  achievement 
in  "live  television  field." 

Since  Jan.  1,  1960,  members  of  the 
former  Radio-TV  Directors  Guild  and 
the  Screen  Directors  Guild  have 
merged  into  one  unit.  All  2,200  mem- 
bers of  the  combined  guilds  will  cast 
ballots  for  the  awards  for  the  first 
time  this  year. 


is 


Para.  Quartej 

(Continued  from  page  1)  j- 
cline  from  the  corresponding  1  j 
half  to  disappointing  results  on  I 
tures  released  early  in  the  year, 
expressed  the  opinion  that  eami 
would  improve  in  the  third  quai 
probably  reaching  between  75  ct 
and  90  cents  per  share. 

Comparative  earnings  for  the  si 
period  in  1959  are:  total  earnings 
$5,260,000  or  $3.07  per  share,  inc! 
ing  special  income  of  $2,767,000 
$1.62  per  share  arising  from  the  ] 
uary  1959  sale  of  investment  in  Me 
politan  Broadcasting  Corporation. 

The  total  number  of  shares  j 
standing  at  the  end  of  the  sec 
quarter  of  1960  were  1,673,231 
compares  with  1,714,116  shares  i 
standing  at  the  end  of  the  seo 
quarter  of  1959. 

Dividend  Declared 

The  board  of  directors  of  Pi 
mount  yesterday  voted  a  quart 
dividend  of  50  cents  per  share  on 
common  stock,  payable  Sept.  23. 
holders  of  record  Sept.  6. 

S-W  Can  Re-Acquire 

( Continued  from  page  1 ) 
court  with  government  consent 
reacquire  the  Bristol,  which  it 
disposed  of  under  its  consent  dec: 
The  circuit  had  leased  the  the; 
to  David  Jacobson  for  10  years 
1954  but  Jacobson  closed  the  the 
early  this  year. 

Columbia  Shares  Rise 

WASHINGTON,  Aug.  17. -Col 
bia  Pictures  has  reported  an  incn 
in  the  amount  of  its  securities  ( 
standing,  according  to  a  report  1 
with  the  Securities  and  Excha 
Commission.  As  of  July  31,  Colun 
had  1,319,287  shares  outstand 
compared  with  1,270,350  shares 
that  date  a  year  ago. 

N.  O.  WOMPI  Dines 

NEW  ORLEANS,  Aug.  17.  - 
local  chapter,  Women  of  the  Mo 
Picture  Industry,  held  its  August  s 
per-meeting  and  listened  to  an 
dress  by  David  Cash,  New  Orl( 
official  of  the  American  Red  Ci 
who  took  as  his  subject,  "Disast 
Mrs.  Delia  Jean  Favre  was  chain 
of  the  program  committee  in  ch 
of  arrangements. 

Jerry  Lewis  Coming 

HOLLYWOOD,  Aug.  17.  -  j| 
Lewis,  who  returned  this  week  f| 
Honolulu,  will  leave  here  tomor^ 
by  plane  for  New  York  with  a  p| 
of  "Cinderella"  and  a  schedule)! 
sneak  previews  for  his  forthcong 
Christmas  release  on  his  Eas« 
agenda. 


ft 


» 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D  Ivers,  Managing  Editor;  R'chard  Gertner '  ^^w|,^^^or  Hollywood  Bull. 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY    Charles  S.  Aaronson    Editorial  Director;  f'^x  Hennan.  Eastern  Editor. 
Yucca-Vine   Building,   Samuel  D.   Berns,  Manager;   Telephone   HOllywood  7-2145;    Washington,  E    H.  Kahn,  996 .  National  Press i  Bldg  •  4'l^f  M<« 

Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor  ;  William  Pay,  News  Editor    Correspondents  in  the  principal  cap  taU  ot  the  wo 
Picture  Daily  is  published  daily  except  Saturdays.  Sundays  and  holidays,  by  Quigley.  Publishing  Company    Inc.,  1270  S.xth  AveMe.  ^efeller  Carte GaIlasi, 
Cable   address:    '*Quigpubco.    New   York"    Martin    Quigley,    President;,  Martin,  Quigley,  Jr.,  Vice-President;   TheoJ.   Sullivan,   Vice-President  ana    treasurer^      /  „  1 
Vice-President;  Leo  J.  Brady,  Secretary. 

as  a  section  of  Motion  Picture  Herald;   Jr  r 

elass  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York, 


York"'~Martin    Ouigley  ""President;'  Martin  "Quigley,  Jr., 'Vice-President;   Theo  J.   Sullivan,   Vice-Presment  ana    lreasu.c.  ,  «.aj...^ 
eta°r>    Other  QuHgkfpubl^a"  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising ^  each  publish ed    3  time  a 

aid;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac    Television  Almanac,  tame    Entered  a 
*~l  ri«s„„      tj.w  V„Ur  M   Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  ?12  toreign.  single  coy  ■ 


-sday,  August  18,  1960 


Motion  Picture  Daily 


ntinental  Distributing 
S  les  Meeting  Today 

Special  to  THE  DAILY 

AKHURST,  N.  J.,  Aug.  17.-The 
Bfcress  of  Continental  Distributing, 
its  branching  out  into  co-produc- 
njjthe  acquisition  of  14  films  which 
i«fbe  released  in  the  next  10  months 
ml  the  expansion  of  its  sales  policy 
thl'igh  the  opening  of  new  offices 
bnghout  the  U.S.  will  be  the  main 
:o^  s  of  discussion  at  the  company's 
Sri  annual  sales  meeting,  starting 
ne|  tomorrow  at  the  Walter  Reade, 
[rif  home  office. 

!  alter  Reade,  Jr.,  chairman  of  the 
jo!  ."I  of  Continental,  will  make  the 
ntductory  address,  discussing  the 
>vi|ition  of  the  company  in  the  past 
•M\  years  from  distributing  two  pic- 
;a|  a  year  to  the  present  14  within 
i  ]j  -month  period. 

Ving  Wormser,  president,  will 
ipijc  about  the  problems  inherent  in 
i  jit-growing  organization  which  is 
ict  e  in  not  only  distributing  pictures 
miaow  co-producing  some  of  them 
s  ell. 

Presentation  by  Peppercorn 

t  .rl  Peppercorn,  vice  -  president 
mi  general  sales  manager,  will  pre- 
.er  the  sales  program.  Sheldon  Guns- 
vice-president  in  charge  of  ad- 
ding and  publicity,  and  William 
5'ire,  director  of  the  department, 
vilj  outline  Continental's  activities  in 
lis  area.  Special  guest  speakers  will 
Monroe  Greenthal  and  Herbert 
er  of  the  Monroe  Greenthal  ad- 
ing  agency,  and  Warren  Cowan 
Dgers  and  Cowan's  public  rela- 
firm. 

apercorn  will  also  announce  im- 
nt  fall  releases.  Three  major  films 
have  their  American  premieres 
3W  York:  "The  Entertainer,"  at 
iutton  following  the  present  en- 
nent  of  "School  for  Scoundrels"; 
3ral  della  Rovere,"  winner  of  the 
ta  Lion  Award  at  the  Venice 
Festival,  at  the  Paris  Theatre, 
rid  "Modigliani  of  Montparnasse," 
arjiet  Theatre.  "Angel  Baby"  will 
av  its  world  premiere  in  Florida. 

I    Ad  Drives  on  Agenda 

Fjected  advertising  and  sales 
m  aigns  on  forthcoming  pictures  in 
ie[960-61  release  schedule  will  be 
iSH:sed. 

Citinental's  salesmen  from  At- 
tW  Boston,  Chicago,  Cincinnati, 
Los  Angeles,  San  Francisco 
urn Vashington,  D.  C,  are  residing 
i  jlaury  Park,  which  is  adjacent  to 
'wirst,  throughout  the  sales  meet- 


%ig"  Popularity  Grows 

■Uses  continue  to  build  at  the 
aatf  City  Music  Hall  here  for  Wil- 
w}oetz'  "Song  Without  End,"  the 
or  of  Franz  Liszt.  The  theatre  re- 
that  the  picture  racked  up  $28,- 
l  Tuesday  of  this  week,  the  sixth 
f  its  run.  The  figure  surpassed 
pening-day  gross  of  $28,547, 
was  the  second  biggest  opening 
ecorded  at  the  house.  The  six- 
ital  for  the  film  is  now  given  as 


ort 
71 

ay 
lie 
hi. 
vei 
ay 

17U63. 


Strand  (Albany)  Remodeling  Includes 
Lobby  Change,  New  Marquee,  Seats 

Special  to  THE  DAILY 
ALBANY,  Aug.  17.  —  A  new,  re-located  lobby,  V-shaped  marquee  (with 
sides  on  two  streets  at  a  corner)  seats,  and  other  refurbishings  are  planned 
for  the  Stanley  Warner  Strand  here,  as  part  of  a  modernization  program  cost- 
ing more  than  $250,000.  The  total  ex- 


penditure figure  could  reach  nearer 
to  a  half  million  dollars,  depending 
upon  developments. 

As  a  first  step  in  the  scheduled 
face-lifting,  a  two-store  building  ad- 
joining the  present  lobby-front  was 
recently  purchased.  It  will  be  dis- 
mantled and  a  stronger  foundation, 
or  underpinnings,  will  be  built.  The 
new  entrance  will  be  created  on  the 
store  site.  The  long-used  entrance 
will  be  closed  up,  and  rented  —  prob- 
ably for  store  purposes. 

Part  May  Be  Rented 

It  is  possible  the  present  three- 
story  front,  containing  offices  on  the 
second  floor  (used  at  one  time  by  the 
old  Warner  circuit  and  by  Stanley 
Warner  zone  offices)  and  a  no-longer 
used  screening  room,  on  the  third 
floor,  will  be  rented  to  one  store  or 
another  type  of  company.  United  Art- 
ists, until  recently,  was  a  second- 
floor  tenant.  If  a  three-floor  rental 
deal  were  arranged,  an  elevator  would 
be  installed. 

Stanley  Warner  Corporation  owns 
a  small  store  to  the  south  of  the 
present  entrance.  Now  dark,  it  will 
be  made  part  of  the  "closed"  lobby. 

A  rectangular  marquee,  hung  about 
five  years  ago,  will  be  taken  down. 
The  outer  lobby  was  redesigned  at 
that  time,  as  well  as  the  boxoffice. 

The  V-shaped  marquee  will  extend, 
on  North  Pearl  St.,  to  Monroe  St.  and 
will  have  a  shorter  length,  on  the  lat- 
ter. It  will  be  visible  from  three  di- 
rections. New  cloakrooms  and  rest 
areas  are  also  planned. 

Eberson  Associates,  of  New  York, 


made  extensive  surveys  of  the  39- 
year-old  Strand  Theatre  Building, 
some  months  ago.  Three  different 
.  concepts  of  modernizing  were  con- 
sidered. One,  which  would  have 
stripped  the  house  to  the  bare  walls, 
carried  an  estimated  cost  of  $1,000,- 
000.  The  present  plan  is  the  second 
one,  in  sequence  of  scope  and  ex- 
penditure. 

Stanley  Warner  Corporation  re- 
portedly holds  a  99-year  lease  on  the 
site,  from  the  Kramrath  Estate. 

The  Strand's  stage  was  re-equipped, 
for  the  presentation  of  legitimate 
shows,  about  1952.  Alfred  G.  Swett 
is  current  manager. 

The  nearby  Fabian-owned  Palace 
—built  for  vaudeville  and  motion  pic- 
tures, in  1931,  and  seating  3,660— 
is  undergoing  modernization  also  at 
a  reported  cost  of  $250,000.  New  type 
seats,  requiring  more  space,  will  re- 
duce the  Palace's  capacity  by  600  to 
700. 

Business  as  Usual 

The  work  is  under  way  while  the- 
atre operation  continues.  It  is  ex- 
pected that  the  Palace  will  be  closed 
for  only  a  short  time  to  permit  com- 
pletion of  the  project. 

Similarly,  the  Strand  will  stay  open 
while  improvements  and  moderniza- 
tion is  under  way. 

The  premiere,  in  May,  by  Neil 
Hellman  and  his  mother,  Mrs.  Nettie 
Hellman,  of  the  1060-seat  Hellman, 
on  Upper  Washington  Ave.,  near  the 
city  line,  is  believed  to  have  ac- 
celerated decisions  to  revamp  the 
Palace  and  the  Strand. 


Seek  Financing  for 
New  International  Co. 

Launching  of  the  projected  new 
International  Productions,  Inc.,  with 
whose  Mexican  affiliate  former  New 
York  Mayor  William  O'Dwyer  said  he 
will  be  associated  with  largely  as  a 
consultant,  were  reported  in  the  trade 
yesterday  to  be  dependent  on  the  rais- 
ing of  $2,800,000  in  financing  for  the 
new  company. 

Nucleus  of  the  new  company  would 
be  Albert  C.  Gannaway's  production 
organization.  A.  W.  Schwalberg,  pres- 
ident of  Citation  Films,  who  was 
named  as  one  of  the  officers  of  the 
projected  new  company,  has  been  ap- 
proached but  has  made  no  deal  with 
the  principals  yet. 

Kim  Novak  Re-Signed 

HOLLYWOOD,  Aug.  17.-Kim  No- 
vak has  signed  a  new  contract  with 
Columbia  Pictures  which  cancels  her 
present  pact  and  substitutes  a  multi- 
ple-picture agreement,  calling  for  one 
picture  a  year,  a  substantial  salary 
increase,  and  participation  in  the  gross 
receipts  of  the  films  in  which  she  stars. 


Four  Pictures  Started 
On  Coast;  33  Shooting 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  17.  -  Four 
new  pictures  went  into  production 
this  week,  bringing  the  total  to  33 
shooting,  while  cameras  finished  turn- 
ing on  five. 

Started  were:  "Atlas,"  Filmgroup 
Production;  "Black  Star,"  Clover  Pro- 
duction for  20th  Century-Fox;  "The 
6th  Man,"  Universal  -  International 
Production;  and  "This  Time  Tomor- 
row" Genie  Production. 

Completed  were:  "Dondi"  Zug- 
smith  Production  for  Allied  Artists; 
"The  Facts  of  Life,"  Park-wood  Pro- 
duction and  "Frontier  Scout"  Zenith 
Pictures,  the  latter  two  to  be  released 
by  United  Artists;  Warner  Bros,  pro- 
duction of  "Gold  of  the  Seven  Saints." 


'Innocence'  to  Paris 

A  film  from  Argentina,  "End  of 
Innocence,"  will  have  its  American 
premiere  at  the  Paris  Theatre  here  on 
Monday,  Aug.  29,  it  was  announced 
by  the  distributor  Kingsley  Interna- 
tional Pictures  and  the  theatre. 


PEOPLE 


Mrs.  Frederick  (Gerri)  Teasley  ol 

Montrose,  Cal.,  has  been  named  mo- 
tion picture  chairman  on  the  West 
Coast  for  the  National  Audience 
Board.  Since  1954  she  has  been  tele- 
vision chairman  for  the  board,  a  non- 
profit organization  comprised  of  civic 
leaders  throughout  the  country. 

□ 

Additionally,  it  has  been  announced 
that  Molly  Mignon,  alumna  of  the 
University  of  Washington,  is  assum- 
ing the  post  of  West  Coast  editor  of 
the  NAB  Newsletter.  She  succeeds 
Vera  Servi. 

□ 

Dick  Weaver,  stage  and  film  pub- 
licist who  joined  the  staff  of  producer 
Kermit  Bloomgarden  three  months 
ago,  has  been  named  general  press 
representative  for  the  producer,  effec- 
tive immediately.  Currently,  Weaver 
is  handling  the  New  York  press  cam- 
paign on  "Spartacus,"  for  Universal 
Pictures. 

□ 

Lawrence  C.  Burris  has  been  named 
manager  of  the  Community  Theatre, 
Hershey,  Pa.,  by  J.  B.  Sollenberger, 
president  of  the  theatre  company.  He 
succeeds  Harry  Chubb,  who  will  con- 
tinue to  work  on  special  assignments. 

□ 

Irwin  Young  has  been  elected  pres- 
ident of  Associated  Screen  Industries, 
Inc.,  Montreal,  replacing  his  father, 
Al  Young,  deceased.  Murray  Briskin 
was  elected  vice-president  and  sec- 
retary, and  Jack  Fellers  treasurer. 

□ 

Clifford  "Kip"  Smiley,  former  sales 
manager  for  Paramount  in  Cincinnati 
and  more  recently  sales  head  for  the 
company  in  Pittsburgh,  has  returned 
to  Cincinnati  to  resume  his  former 
post. 

□ 

Carl  Handsacker  has  been  named 
representative  for  20th  Century-Fox 
in  the  Seattle  territory. 

□ 

Ray  Grambacher,  75-year-old  in- 
dustry veteran  in  the  Oregon  area, 
has  been  appointed  assistant  to  the 
manager  of  the  St.  Johns  Theatre, 
Portland,  a  unit  of  the  Jesse  Jones 
circuit. 


Budd  Rogers  to  Coast 

Budd  Rogers,  executive  vice-presi- 
dent of  Embassy  Pictures  and  member 
of  the  board  of  directors  of  Universal 
Pictures,  will  leave  here  on  Saturday 
for  Los  Angeles  for  a  week  of  con- 
ferences with  M-G-M  studio  execu- 
tives on  plans  for  the  forthcoming  re- 
lease of  Joseph  E.  Levine's  "Where 
the  Hot  Wind  Blows." 

While  on  the  Coast,  Rogers  also 
will  confer  with  Harry  Joe  Brown, 
Randolph  Scott  and  Walter  Lantz, 
whom  he  serves  as  producer's  repre- 
sentative. 


Universal  proudly  announces  production 


has  started  in  Vienna: 


i 


c  1 


..with  a  cast  of  exciting  new  personalities, 
in  an  over-powering  drama  of  mystery  am 
international  intrigue... "shooting"  in  th 


very  shadow  of  The  Iron  Curtain! 


Directed  by  PHIL  KARLSON  •  Produced  by  RICHARD  WIDMARK 

A  HEATH  UNIVERSAL-INTERNATIONAL,  PICTURE 


Motion  Picture  Daily 


Thursday,  August  18,  \% 


Television  Today 


Anti-Trust  Suit  Filed  AP  s  Artie 
By  Colonial  Amusement 


NBC -TV  to  Salute 
35  Years  Service 


A  panoramic  history  of  network 
radio  and  television,  planned  as  a  ma- 
jor entertainment  special  highlighting 
the  impact  of  broadcasting  through 
the  years,  will  be  one  of  the  giant 
shows  of  the  1961-62  season  on  the 
NBC  Television  Network,  it  was  an- 
nounced by  David  Levy,  vice-presi- 
dent, programs  and  talent,  NBC  Tele- 
vision Network. 

Going  Back  to  1926 

Tentatively  titled,  "35  Years  of 
Broadcasting"  the  program— sched- 
uled for  two  hours  or  longer— will 
trace  network  broadcasting  from  its 
stars  in  1926  to  the  present.  Every 
technique  available  —  including  radio 
recordings,  still  pictures,  newsreel 
footage,  film  and  tape— will  be  util- 
ized to  integrate  the  excitement  of 
broadcasting's  past  into  a  live  show, 
originating  from  a  theatre  with  a  full- 
size  audience,  Levy  said. 

Lingroum  Supervisor 

The  program  will  be  under  the  su- 
pervision of  Richard  L.  Lingroum, 
vice-president,  NBC  special  pro- 
grams, and  will  also  draw  on  the  tal- 
ents of  Donald  Hyatt,  director,  NBC 
special  projects. 


New  Type  of  Western 
Series  Set  by  C.N.P. 

California  National  Productions  is 
launching  a  new  television  film  series, 
"The  Lawless  West— the  Legend  and 
the  Men,"  which  will  "reveal  the  men 
themselves  as  distinct  from  the  myths 
surrounding  them." 

Allen  H.  Miner,  producer-director- 
writer  for  CNP's  new  half-hour  seg- 
ments, is  concentrating  on  an  original 
dramatic  treatment  in  which  famous 
western  characters  are  examined 
through  their  history-making  deeds. 
The  series,  going  into  production  at 
the  MGM  studios  in  Culver  City  and 
on  various  locations  will  apply  a  "new 
look  to  what  is  now  legendary  mate- 
rial," he  said. 


Two  Bob  Hope  Films 
Acquired  by  C.N.P. 

California  National  Productions  has 
acquired  television  distribution  rights 
to  two  B  b  Hope  features:  "Road  To 
Rio"  and  "My  Favorite  Brunette." 
Co-starring  with  Hope  in  "Road  to 
Rio"  are  Bing  Crosby,  Dorothy  La- 
mour  and  Gale  Sundergaard,  and  in 
"My  Favorite  Brunette"  are  featured 
Dorothy  Lamour,  Peter  Lorre  and  Lon 
Chaney. 

The  first  sale  of  the  new  CNP 
package  was  made  to  CBS-TV  sta- 
tions in  New  York  City,  Los  Angeles, 
Chicago,  Philadelphia  and  St.  Louis. 


Fox  Backlog 

(Continued  from  page  1) 
and  the  balance  of  $625,000  in  five 
years. 

The  block  of  pictures  is  divided 
into  two  groups,  one  of  40  features 
consisting  of  14  post-'48s  and  26  pre- 
'48s,  and  the  other  of  41  pictures  in- 
cluding 13  post-48s  and  28  pre-'48s. 

In  anticipation  of  the  early  closing 
of  the  deal,  Columbia  Broadcasting 
System-TV  already  has  signed  deals 
for  three  markets  for  a  total  of  $670,- 
000.  RKO  General  has  made  an  offer 
of  $1,580,000  for  four  markets,  with 
NTA's  asking  price  for  those  markets 
being  $1,900,000.  Indications  are  a 
compromise  figure  will  be  reached 
soon  on  that  deal. 

The  agreement  between  NTA  and 
20th-Fox  is  a  10-year  licensing  ar- 
rangement. 

NTA  said  there  is  no  official  con- 
firmation of  closing  of  the  deal  yet, 
but  indicated  it  can  be  expected  soon. 
Details  holding  up  signatures  might 
involve  minor  substitutions  of  pic- 
tures or  other  last-minute  changes. 
Executives  reached  at  20th-Fox  de- 
clined comment. 


Wide  Use  of  Jane  Is 
Planned  tor  Olympics 

From  THE  DAILY  Bureau 

LONDON,  Aug.  15  (By  Air  Mail). 
—Television  recording  tape  will  be 
widely  used  in  the  worldwide  TV  cov- 
erage of  the  Olympic  Games  in  Rome 
between  Aug.  25  and  Sept.  12. 

European  viewers  will  see  the 
Olympics  through  the  TV  links  of 
Eurovision.  Ampex  Video-tape  record- 
ers at  each  central  point  in  the  coun- 
try covered  by  Eurovision  will  record 
the  pictures  coming  to  them  over  the 
medium  and  will  play  them  back  dur- 
ing the  most  important  viewing  hours. 

The  BBC  will  have  a  mobile  tape 
recorder  in  Rome  and  will  record 
signals  from  the  cameras  of  Radio- 
televisione  Italiana,  the  official  Italian 
network.  The  most  important  parts  of 
the  recordings  will  then  be  edited  into 
half-hour  summaries,  which  will  be 
fed  over  the  Eurovision  link  to  British 
viewers. 

A  total  of  14  Ampex  recorders,  pro- 
duced by  the  TM  Ampex  Corporation, 
will  be  located  in  studios  around 
Rome  by  networks  and  TV  production 
companies  from  all  over  the  world. 

Norman  Kahn  Named 

Norman  Kahn  has  been  named  pro- 
gram manager  of  the  NBC-TV  Net- 
work's "Today"  show  and  Lester 
Colodny  has  been  appointed  an  as- 
sociate producer.  Kahn  replaces  Rob- 
ert (Shad)  Northshield,  who  was  made 
producer  of  the  Monday-through-Fri- 
day program  recently.  Kahn  was  pre- 
viously associate  producer  of  "To- 
day." 


Special  to  THE  DAILY 

NASHVILLE,  Aug.  17.  -  Suit  was 
filed  here  yesterday  with  Federal 
Judge  William  E.  Miller  by  Colonial 
Amusement  Company,  operators  of  a 
drive-in  theatre  at  suburban  Madison, 
against  Crescent  Amusement  Com- 
pany, Loew's  Theatre  and  Realty  Cor- 
poration, and  six  distributors— M-G-M, 
Warner  Brothers,  20th  Century-Fox, 
Columbia  Pictures  and  United  Artists. 
It  charged  monopoly  of  first  run 
showings  and  seeks  damages  totaling 
$336,000,  plus  attorney  fees  and  costs. 

Suit  was  filed  by  attorneys  I.  R. 
Schulman  of  Nashville,  and  Seymour 
F.  Simon  of  Chicago.  It  alleges  that 
Crescent  and  Loew's  own  more  than 
70  per  cent  of  the  theatres  in  David- 
son County  and  that  this  "buying 
power"  is  being  used  to  delay  plain- 
tiff from  securing  first  runs  as  much 
as  60  days. 

Attorney  William  Waller  of  Nash- 
ville is  expected  to  represent  Cres- 
cent. 


(Continued  from  page  1) 
the  industry  and  drove  him  to  i 
lotte  to  meet  and  visit  with  the 


World  Bow  of  'Young' 
In  Chicago  Today 

Special  to  THE  DAILY 
CHICAGO,  Aug.  17.  -  Hall  Bart- 
lett's  "All  the  Young  Men,"  a  Co- 
lumbia Pictures  release,  will  have  its 
world  premiere  at  the  Roosevelt  Thea- 
tre tomorrow  following  a  big  promo- 
tion campaign.  On  hand  for  the  pre- 
miere activities  are  Hall  Bartlett,  who 
produced,  directed  the  picture  and 
co-stars  Glenn  Corbett,  Mort  Sahl, 
Ana  St.  Clair,  and  Joe  Gallison. 

Opening  day  festivities  will  include 
a  theatre-front  broadcast  at  noon  to- 
day featuring  interviews  with  all  the 
visiting  celebrities.  Mort  Sahl  will  em- 
cee the  proceedings,  which  will  be 
followed  by  a  press  reception.  Bart- 
lett and  the  film's  stars  have  been  in 
Chicago  for  the  past  week,  making  a 
full  round  of  press  interviews  and 
appearances. 

Casolaro  Acquires  15 

A  contract  for  the  importation  and 
distribution  in  the  U.S.  and  Canada  of 
15  Italian  pictures  has  been  closed  by 
Salvatore  Casolaro,  president  of  Caso- 
laro-Giglio  Film  Distributing  Corp.,  it 
was  announced  by  Casolaro  on  his  re- 
turn from  Europe  this  week. 

Some  time  ago,  Casolaro-Giglio 
contracted  with  Titanus  Films  of 
Rome  for  a  package  of  28  features. 
Thus,  his  pact  just  signed  brings  to 
43  the  number  of  films  acquired  this 
year  for  distribution  in  the  Western 
Hemisphere. 


Si 


itches  to  'Art9 


HARTFORD,  Aug.  17.  -  Sperie 
Perakos,  general  manager  of  Perakos 
Theatre  Associates,  has  designated  the 
first-run  Beverly  Theatre,  Bridgeport, 
Conn.,  as  an  art  situation.  The  move 
leaves  Perakos  with  one  first-run,  con- 
ventional-type product  outlet  for 
Bridgeport— the  Beverly's  sister  thea- 
tre, the  Hi-Way. 


of 


every  major  company  site, 


exchange  there.  He  was  given  a 
do.vn    on    current   business  arid 
strong  line-ups  of  future  releases 
all  companies,  pointing  to  sustj 
attendance  gains. 

The  result  was  a  lead-off  a 
by  Garland  Atkins,  the  Gazette' 
tertainment  editor,  which  was  he 
—in  48  pt.  bold  face  type:  "Dea: 
Thomas— Movies  Aren't  Dead  Ye 

There  followed  a  solid,  upbef 
port  on  the  industry  and  the  s; 
lineups  of  product  to  come  from 
company.  The  article  concluded 
this:  "if  the  motion  picture  ind 
is  sick,  then  we  should  all  be  so  s 

In  ensuing  issues  there  were 
upbeat  interviews  by  Atkins  or 
state  of  the  industry  with  Dick 
man,  M-G-M  Charlotte  branch 
ager;  Robby  Robinson,  Buena 
manager;    Lawrence  Terrell, 
mount;  Olin  Mock,  20th  Century- 
Jack    Kirby,    Warners,    and  J 
Greenleaf,  Universal 

Al.  Floersheimer,  TO  A  direct! 
public  relations,  cites  the  exper: 
as  one  which  demonstrates  that 
exhibitors  need  not  remain  ina 
when  injurious— and  erroneous— st 
about  the  industry  are  publishe 
their  local  newspapers  as  a  resu 
a  feeling  that  because  they  die 
originate  at  home  and  are  syndic 
nothing  can  be  done  about  therrij 


Rogers  Hospital  Dri\s 
Strong  in  New  Orleai 

Special  to  THE  DAILY 

NEW  ORLEANS,  Aug.  17.  - 
campaign  for  the  Will  Rogers  Mi 
rial  Hospital  at  Saranac  Lake,  N 
is  receiving  hearty  cooperation  of 
atres  in  this  area.  Members  of 
local  chapter,  Women  of  the  Mi 
Picture  Industry,  are  taking  up 
lections  in  the  Joy  Theatre,  and 
offered  their  assistance  to  any 
run  house  that  desires  it. 

Loew's  State  Theatre  started 
lections  tonight,  and  the  Saenger 
begin  its  drive  with  the  openin 
United  Artists'  "Elmer  Gantry." 
RKO  Orpheum  has  set  Aug.  24  foi 
beginning  of  its  solicitation. 

Other  theatres,  and  the  star 
dates  for  their  collections,  are: 
Tudor,  Aug.  19;  the  Globe,  Aug;j 
Woolner's  Drive-in  and  the  Air-t 
Aug.  25;  the  Drive-in  Movies,  i 
26,  and  the  Carver  and  the  Cift 
Aug.  27. 

Neighborhood  theatres  which  II 
announced  their  intention  to  si 
collections  include  the  Avenue,  f 
ceum,  Arabi,  Fox,  Lakeview,  Al||B 
Drive-in,  Gordon  and  Westwego. 


Form  Theatre  Compaq 

NEW  ORLEANS,  Aug.  17.-0 
talized  at  $5,000,  C  and  B  Thea'S, 
Inc.,  of  this  city,  has  been  granteja 
state  charter  to  operate  a  motion  Pi 
ture  theatre. 


hi  day,  August  18,  1960 


Motion  Picture  Daily 


gators  Are  'Hostile' 
^'Hearing  on  Bicks 

From  THE  DAILY  Bureau 
V.SHINGTON,  Aug.  17.  -  Gen- 
•ali  hostile  questioning  was  the  rule 
Senate  judiciary  subcommittee 
g  on  the  nomination  of  Robert 
to  be  assistant  attorney  general 
rge  of  anti-trust.  No  mention  of 
i  pictures  occurred.  The  sub- 
ittee  did  not  act  on  the  nomina- 

Opposition  Voiced 

fa  nomination  was  opposed  by 
o$glt  H.  Hoffman,  an  attorney  from 
■lbus,  Ohio.  He  told  the  subcom- 
itt,  that  the  anti-trust  division  had 
jjy  to  live  up  to  an  agreement  it 
a^with  a  client  of  his  in  a  price- 
[Wcase.  Bicks  contended  that  the 
^sjient  involved  only  the  anti- 
List  livision's  promise  to  recommend 
lescontingent  on  a  plea  of  no  con- 
st! n  U.  S.  vs.  McDonogh,  and 
atSiis  had  been  done. 


Pay- Bill  Change  Defeated 


uii-Pay-TV  Kits 

( Continued  from  page  1 ) 
i.Oj  kits  was  completed  early  this 
pelarid  the  kits  were  delivered  to 
^Utional  Screen  warehouse  here, 
itiial  Screen  will  immediately 
in^hip  them  to  their  exchanges, 
[djas  advised  that  a  kit  will  be 
sei'd  in  the  regular  delivery  of 
erj  theatre  beginning  next  week. 
)t,jose  theatres  that  either  do  not 
ce^  a  delivery  during  the  week  or 
i  nj  subscribe  currently  to  National 
rei  Service,  the  kits  will  be  mailed 
tin  by  the  National  Screen  Ex- 

H 

Harling  Asks  Signatures 

■ing  is  asking  all  the  nation's 
eal:s  around  Sept.  1  to  have  their 
ttnts  sign  petitions  in  the  theatre 
bbj,  requesting  their  Congressmen 

w|k  for  the  passage  of  the  Harris 
lkjlJR  130  and  HR  6245,  or  simi- 
r  lislation  to  outlaw  pay  TV  by 

is  ion. 

mi  kit  contains  petitions,  instruc- 
~>W  and  mailing  envelopes.  It  is 
aria's  hope  that  the  nation's  Con- 
eien  will  be  flooded  with  30,000,- 
)0  [gnatures  requesting  their  help 
:  ojlawing  pay-television  in  all  its 

Biing  said  the  assistance  of  Na- 
:>na  Screen  Service  was  utilized  as 
ie  <;ans  of  quickly  getting  the  kits 

vjually  all  the  nation's  theatres, 
e-ij/ises  in  the  kits  that  if  window 
irdjand  petitions  are  needed,  the- 
re^ lould  write  or  wire  him  directly 

tl  Joint  Committee  Against  Toll 

Part  of  National  Drive 

Tlj  petition  effort  is  the  first  step 
i  tl  current  nation-wide  campaign 
ein  conducted  by  Harling's  joint 
imittee.  It  is  his  belief  that  Con- 
resj  en  will  advise  the  House  Inter- 
ate  and  Foreign  Commerce  Com- 
>>tU,  of  which  Representative  Orin 
lar^  of  Arkansas  is  Chairman,  of 
ie  ;eipt  of  the  petitions  from  their 
onsuents.  Harris'  two  bills  have 
eer  referred  to  his  Committee  and 
avdiot  yet  come  up  for  action. 


( Continued 

limit  the  coverage  of  retail  and  serv- 
ice enterprises  to  those  operating 
establishments  in  two  or  more  states 
and  grossing  $1,000,000  or  more.  It 
covers  chains  operating  in  two  or 
more  states,  but  exempts  enterprises 
that  do  business  only  in  a  single  state. 
It  makes  no  other  change  in  the  com- 
mittee bill. 

The  amendment  does  not  affect 
specific  exemptions  contained  in  the 
committee  bill  nor  specific  inclusions 
of  new  employees  other  than  those 
engaged  in  retail  and  service  enter- 
prises operating  in  one  state. 

It  does  not  affect  the  $1.25  per  hour 
provisions  of  the  Kennedy  bill.  It  will 
provide  total  new  coverage,  according 
to  the  labor  department,  of  3,800,000 
persons  earlier,  the  Senate  had  indi- 
cated that  some  form  of  wage  bill  will 
clear  the  body  by  defeating,  56  to  39, 
an  amendment  by  Senator  Holland 
(D.,  Fla.)  which  would  have  added 
fewer  than  300,000  workers  to  present 
coverage. 

On  Thursday  the  Senate  will  devote 
one  hour  to  debating  the  40-plus 
amendments  offered  by  a  number  of 
Senators.  It  will  give  two  hours  each 
to  the  Monroney  proposal  and  to  an- 
other substitute  bill  offered  by  Sen- 
ator Prouty  (R.,  Vt.).  Prouty's  measure 
would  specifically  cut  about  1,000,- 
000  workers  from  the  committee- 
approved  Kennedy  bill's  scope,  would 


from  page  1 ) 

sharply  restrict  the  definition  of  "in- 
terstate commerce"  for  wage-hour 
purposes;  cut  the  proposed  pay  floor 
to  $1.10  hourly  with  limited  overtime 
pay  for  newly-covered  workers;  and 
retain  the  Kennedy  bill's  gradual  rise 
to  $1.25  hourly  for  presently  covered 
employees. 

Senator  Monroney,  who  has  been 
in  "constant  running  contact"  with 
Kennedy's  line-backers  on  the  mini- 
mum wage  bill,  says  that  there  is 
little  difference  in  economic  impact 
between  his  measure  and  that  which 
will  be  found  agreeable  to  the  Demo- 
cratic nominee  tomorrow. 

It  is  understood  that  Senators  An- 
derson (D.,  N.M.)  and  Smathers  (D., 
Fla.)  will  offer  a  bill  to  exclude  all 
employees  of  automobile  dealers  and 
all  hotel  and  restaurant  employees 
(including  chains)  for  an  additional 
701,000  exempt  employees. 

Monroney  sees  the  big  difference 
between  the  proposals  as  "philosophi- 
cal." He  would  leave  the  present  in- 
terpretation of  the  meaning  of  "inter- 
state commerce"  unchanged  while  it 
would  be  radically  broadened  by  the 
Kennedy  measure.  The  Monroney  pro- 
posal is  apparently  unacceptable  to 
Kennedy.  Nevertheless,  Monroney  be- 
lieves that  his  proposal  is  "getting 
pretty  close  to  the  magic  50"  votes 
tiiat  would  be  a  working  majority  in 
the  Senate. 


Coast  and  N.  Y.  Museums 
Considering  Exchange  Plan 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  17.  -  Sidney 
Solow,  chairman  of  the  archives  com- 
mittee of  the  Hollywood  Motion  Pic- 
ture and  Television  Museum  Commis- 
sion, will  leave  here  Monday  for  New 
York,  where  he  will  confer  with  ex- 
ecutives of  the  Museum  of  Modern 
Art  on  plans  to  exchange  material  be- 
tween the  two  institutions. 


Bergen  House 

(Continued  from  page  1) 
cuit,  noted  that  in  the  first  four  weeks 
of  operation  30,000  patrons  have  vis- 
ited the  deluxe  house  to  see  Columbia 
Pictures'  "The  Mouse  That  Roared," 
which  has  been  holding  over  since  the 
premiere. 

O'Grady  expressed  great  satisfac- 
tion on  behalf  of  the  center  and  the 
merchants  with  the  presence  of  the 
theatre.  He  forecast  that  shopping 
centers  of  the  future  would  definitely 
include  provisions  for  theatres. 

Among  those  in  attendance  were: 
Charles  B.  Moss,  Larry  Morris,  Jerry 
Sager  and  Hal  Royster  of  the  B.  S. 
Moss  Circuit;  Leon  Brandt,  Jack 
Ellis,  George  Roth,  Ira  Michaels,  Les- 
ter Schoenfeld  and  Phil  Levine,  rep- 
resenting the  foreign  film  distributors. 


America  Corp. 


( Continued  from  page  1 ) 
all  assets  of  Pricemetal  Corporation 
were  purchased,  but  the  price  was 
not  disclosed. 

The  two  new  companies  are  Pathe 
Sound  Services,  Inc.  of  New  York,  a 
wholly-owned  unit  of  Pathe  Labora- 
tories, Inc.,  another  America  subsidi- 
ary, and  Pathe-DeLuxe  of  Canada 
Ltd.,  a  jointly-owned  company  estab- 
lished in  'Montreal  by  Pathe  with 
DeLuxe  Laboratories,  Inc.,  a  subsidi- 
ary of  Twentieth  Century-Fox  Film 
Corp. 

Purchased  Shelly  Films,  Ltd. 

Pathe-DeLuxe  of  Canada,  which  is 
50  per  cent  owned  by  Pathe,  pur-' 
chased  all  assets  of  Shelly  Films  Ltd. 
of  Montreal,  a  Canadian  processor  of 
motion  picture  and  television  film. 

America  Corporation  is  a  diversified 
holding  company  with  subsidiaries  in 
the  motion  picture  and  TV  film  proc- 
essing, metal  products  and  gas  utility- 
fields. 


Allied  Joins 

(Continued  from  page  1) 
than  2500  members  for  the  1960  con- 
clave, Kirsch  said. 

The  program,  currently  in  the  form- 
ative stages,  will  include  a  series  of 
distinguished  speakers,  forums,  clinics 
and  workshops.  Specially  planned  en- 
tertainment features  for  the  delegates 
and  their  wives  will  be  added  to  the 
four-day  schedule  of  events. 


CREST  STUDIOS,  INC. 

is  pleased  to  announce  the 
appointment  of 

JOSEPH  G.  AURRICHIO 

as 

PRESIDENT 


and  the  formation,  under  Mr.  Aurrichio's  direction, 
of  a  new  division  specializing  in  servicing  the  still 
photo  needs  of  motion  picture  accounts. 


130  West  42nd  St. 
New  York  36,  N.Y. 


Wisconsin  7-4193 


4TipIsms 

Takes  San  Diego  By  Storm  I 


only  introduces  a  new  film  process,  but  takes 
the  viewer  on  an  idyllic  three-dimension; 
voyage  on  the  blue  Mediterranean  Sea 


ENS 


THAT  COMB  imp 


—  San  Diego  Union 


YOU  SEE  IT... 

SENSEIT... 

AND  00  IT 
YOURSELF! 


v 


cringe  |n  fear  as 


presents 


2a 

CEKTUSlrfOI 


f?"'?*1        ''Ps  of 


fa 


Ff"ce  <//mei 


vriM  SEPTEMBER  STORM! 


m  m  m 


MOTION  PICTURE 

DAILY 


NEW  YORK,  U.S.A.,  FRIDAY,  AUGUST  19,  1960 


TEN  CENTS 


^ate  Tally  52-34 

j  Bill  Voted; 
Film  Theatres 
Sill  Exempt 

\mse-Senate  Committee 


Write  Final  Version 


By  E.  H.  KAHN 
H.SHINGTON,  Aug.  18.  -  The 
ml;  late  today  adopted,  by  a  vote 
t  {-34,  a  drastically  modified  ver- 
iomf  the  minimum  wage  bill  spon- 
ge by  presidential  candidate  John 
'.  Iinedy  (D.,  Mass.). 
■  measure  provides  for  an  even- 
bflise  in  the  pay  floor  to  $1.25  an 
um  However,  in  its  final  version,  as 
IJll  today,  almost  2,000,000  fewer 
Hrs  are  brought  under  the  mea- 
uaj  umbrella  than  was  originally 
pBmended  by  the  Senate  Labor 
rohittee.  Employees  of  motion  pic- 
eBheatres  continue  to  be  exempt 
|r«both  the  House  and  the  Senate 


means  that  the  final  version 
written  by  a  joint  House-Sen- 
( Continued  on  page  4 ) 


I 

L 

C 


mpis  to  Aid  Dallas 
id  Children  Unit 

Special  to  THE  DAILY 
LLAS,  Aug.  18.  -  The  Dallas 
Pis  will  have  as  one  of  their 
projects  this  year  the  equip- 
of  the  kitchen  in  the  building 
erected  in  memory  of  the  late 
O'Donnell  by  the  Variety  Club 
e  Services  for  Blind  Children, 
announced  by  Miss  Marie  Pow- 
esident.  The  kitchen,  which  will 
(Continued  on  page  4) 

Branch  Managers 
j  Attend  Coast  Meet 

jintieth  Century-Fox,  continuing 
llicy  of  inviting  branch  managers 
I  the  field  to  sit  in  on  top-level 
and  sales  discussions  in  New 
land  at  the  studio,  has  made  ar- 
Iments  for  Ray  Schmertz  of  the 
I  land  office,  and  Tom  McCleaster 
( Continued  on  page  4 ) 


TCfviS/ON  TODAV-pcige  4 


ACE  to  Shape  Organization  Plan 
For  New  Production  Unit  Next  Week 

The  executive  committee  of  the  American  Congress  of  Exhibitors  is  sched- 
uled to  meet  within  a  week  to  begin  drawing  up  plans  for  organizing  and 
launching  its  projected  new  exhibitor-sponsored  production  company. 

ACE  this  week  announced  the 
oversubscribing  by  independent  cir- 
cuits of  the  third  million  dollars 
of  financing  for  the  new  company. 
The  first  $2,000,000  was  subscribed 
by  the  five  major  circuits. 

Preliminary  talks  already  have 
been  held  by  ACE  officials  with  in- 
terested banks  with  the  result  that 
assurances  have  been  obtained  that 
loans  in  the  form  of  revolving  funds 
up  to  three  times  the  amount  of  cash 
which  ACE  succeeds  in  raising  will 
be  advanced  by  the  banks,  should 
the  executive  committee  elect  to 
adopt  that  method  of  financing. 
Also  to  be  considered  is  whether 
(Continued  on  page  2) 


McWilliams  to  Handle 
'Pepe'  Adv.  Pub.  Unit 

Harry  K.  McWilliams  has  been 
named  national  director  of  adver- 
tising and  publicity  for  the  George 
Sidney  Interna- 
tional -  Posa 
Films  Interna- 
tional Produc- 
tion, "Pepe,"  it 
was  announced 
yesterday  by 
Jonas  Rosen- 
field,  Jr.,  Co- 
lumbia Pictures 
executive  in 
charge  of  ad- 
vertising, pub- 
licity and  ex- 
ploitation. 

McWilliams 
will  head  a  special  unit  which  is 
being  set  up  to  handle  the  world 
wide  promotion  of  the  film,  which, 
will  be  world  premiered  in  New  York 
and  Los  Angeles  during  Christmas 
week  on  a  roadshow  basis.  Mc- 
Williams will  work  closely  with 
Jerome  Safron,  who  earlier  this  week 
was  named  national  sales  coordinator 
( Continued  on  page  2 ) 


Harry  McWilliams 


ABC  Vending  6-Month 
Earnings  Reported  Up 

ABC  Vending  Corporation's  earn- 
ings for  the  first  26  weeks  ending 
June  26  totalled  $906,582-an  increase 
of  $25,857  over  the  first  six  months  of 
1959,  Benjamin  Sherman,  chairman  of 
the  board,  reported  yesterday.  Net  in- 
come per  share  of  common  stock  came 
to  79  cents  this  year  compared  with 
77  cents  for  the  same  period  in  1959. 

Sales  and  other  operating  revenues 
(Continued  on  page  4) 


Red  Skelton  Plans  Studio  Expansion; 
Outlines  Slate  of  5  Theatrical  Films 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Aug.  18.  -  Plans  for  a  multi-million  dollar  reconstruction 
and  expansion  program  for  Skelton  Studios  in  Hollywood  were  outlined  today 
by  Red  Skelton  at  a  large  press  conference  at  the  studio. 
Skelton  also  disclosed  plans  for  the 


production  of  five  motion  pictures  for 
theatrical  release  which  will  keep  him 
occupied  in  addition  to  his  television 
activity.  The  five  films,  based  on 
Skelton's  own  original  stories,  the  first 
of  which  will  be  "The  Trunk,"  a  show 
business  story  which  rolls  in  Novem- 
ber, will  include  "Kasa-San"  (Mr. 
Umbrella),  "The  Great  Wilburspoon," 
"Eight  Pretty  Girls"  and  "Cross- 
country Spree." 

Five  television  series  will  be  pro- 
duced, comprised  of  "Adventures  of 
Marco  Polo,"  "Society  As  I  See  It," 
"20  Years  in  Sing  Sing,"  "Flight  from 


Justice"  and  "Adventures  of  Junior." 

Skelton  disclosed  further  his  plans 
for  two  special  Christmas  shows,  one 
in  which  he  plays  Rip  Van  Winkle, 
the  other  "The  Real  Story  of  Christ- 
mas," with  research  material  supplied 
by  Father  Bates  and  other  experts  of 
Vatican  City. 

In  his  newest  role  as  studio  head, 
the  television  and  motion  picture  star 
stated  that  an  overall  sum  of  $2,500,- 
000  will  have  been  expended  by  early 
October  in  the  acquisition  of  the  for- 
mer Charles  Chaplin  studios  plus 
(Continued  on  page  3) 


TO  A  Bulletin  View 

More  Product 
Seen  Building 
Attendance 


Cited  as  Stressing  Value 
Of  Production  by  ACE 

An  adequate  supply  of  pictures  is 
reflected  in  good  theatre  attendance 
and,  conversely,  insufficient  product 
results  in  a  depressed  box  office. 

This  is  the  conclusion  drawn  by 
Theatre  Owners  of  America's  current 
membership  Bulletin  which  relates  the 
drop  in  attendance  last  spring  to  a 
shortage  of  releases  and  the  July-Au- 
gust upturn  to  the  availability  of  prod- 
uct in  both  quality  and  quantity. 

The  argument  is  employed  to  un- 
derline the  exhibitors'  need  for  the 
new  production  company  sponsored 
by  the  American  Congress  of  Exhibi- 
( Continued  on  page  3) 

Graff,  Tabakin  Head 
New  Divisions  at  NT  A 

Realignment  of  National  Telefilm  As- 
sociates sales  operation  into  two  main 
divisions  was  announced  yesterday  by 
Oliver  A.  Unger,  NTA  president.  Un- 
der the  new  organizational  structure, 
sales  will  be  divided  into  Eastern  and 
Western  divisions  with  home  offices 
in  New  York  City  and  Beverly  Hills. 
Heading  up  the  Eastern  Division 
( Continued  on  page  3 ) 


Sees  lA's  Post-'60 
Demands  Slowing  Sales 

Theatre  Owners  of  America's  cur- 
rent Bulletin  to  members  holds  out 
the  hope  that  IATSE's  announced  de- 
mand for  twice  what  the  companies 
granted  the  Hollywood  guilds  from 
residuals  on  post-'60  film  sales  to 
television,  could  be  a  deterrent  to 
the  sale  of  those  films. 

IA,  it  points  out,  could  ask  for 
as  much  as  12  per  cent  of  the  gross 
sales  amount  received  from  post-'60 
sales,  since  the  guilds  will  get  be- 
tween four  and  six  percent,  after 
deduction  of  40  per  cent  for  distrib- 
ution. 


Motion  Picture  Daily 


Friday,  August  19, 


-I 


PERSONAL 
ENTIOIV 


ARNOLD  M.  PICKER,  United  Art- 
ists vice-president  in  charge  of 
foreign  distribution,  and  Alfred 
Katz,  foreign  division  manager,  will 
leave  New  York  today  for  the  Far 
East,  where  they  will  confer  with 
company  sales  and  promotional  offi- 
cials on  UA  product  for  the  coming 
year. 


James  V.  Frew,  Southern  district 
manager  for  Continental  Distributing, 
Inc.,  Atlanta,  left  there  early  this 
week  for  the  Oakhurst,  N.  J.,  sales 
meeting  of  the  company. 


R.  M.  "Dick"  Kennedy,  operator  of 
a  theatre  circuit  in  Alabama  and  Ten- 
nessee, has  returned  to  his  Birming- 
ham headquarters  following  a 
ness  trip  through  those  states. 


busi- 


Sanford  Gillman,  son  of  Irving 
L.  Gillman,  of  the  Columbia  Pictures 
advertising-publicity  department,  will 
be  married  on  Sunday  to  Arlene 
Lorraine  Lavin  at  the  Rego  Park 
Jewish  Center. 


John  Boyd,  operator  of  the  Dixie 
and  Hiway  50-Drive-in,  Lewisburg, 
Tenn.,  has  entered  a  hospital  in  Nash- 
ville for  surgery. 


Mrs.  Al  Kalhfeld.  has .. given  birth 
here  to  a  son,  Richard  Michael.  Fa- 
ther is  with  the  M-G-M  special  serv- 
ices staff. 


ACE  to  Shape 

( Continued  from  page  1 ) 
public  financing,  such  as  a  stock  is- 
sue, should  be  undertaken  in  pre- 
ference to  a  bank  loan.  This,  entail- 
ing registration  with  the  Securities 
&  Exchange  Commission,  would  be 
the  only  method  of  soliciting  the 
financial  participation  of  exhibitors 
generally  and  individually.  Like  other 
decisions  preliminary  to  formal  or- 
ganization, it  is  being  left  to  the 
executive  committee  of  the  organiza- 
tion to  decide. 

ACE  officials  say  they  hope  to  see 
the  new  company  in  full  operation 
early  in  the  new  year. 

Film  Executives  on 
Committee  for  Kennedy 

Trvm  THE  DAILY  Bureau 

WASHINGTON,  Aug.  18.-A  num- 
ber of  motion  picture  and  related 
industry  figures  are  members  of  the 
newly-formed  national  committee  of 
business  and  professional  men  and 
women  for  John  Kennedy  and  Lyndon 
Johnson. 

The  group  includes  Robert  S.  Ben- 
jamin, chairman  of  the  board,  United 
Artists  Corp.;  Frank  M.  Folsom,  chair- 
man of  the  executive  committee,  Ra- 
dio Corp.  of  America;  and  John  I. 
Snyder,  Jr.,  director  of  M-G-M. 

Ringsdorjf  Names  Culten 

EAST  McKEESPORT,  Pa.,  Aug. 
18.— Ringsdorff  Carbon  Co.,  manufac- 
turers of  Diamond  carbons,  has  ap- 
pointed John  Cullen,  Jr.,  as  sales  engi- 
neer for  the  Southern  and  Midwestern 
states.  He  will  make  his  headquarters 
in  Memphis. 


N.T.  Would  Re-Acquire 
Boulder,  Colo.,  Theatre 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  18.  -  Na- 
tional Theatres  and  Television,  Inc., 
has  asked  the  Justice  Department  for 
permission  to  re-acquire  a  theatre  in 
Boulder,  Colo.,  of  which  it  was  di- 
vested in  accordance  with  the  terms 
of  an  anti-trust  decree.  A  hearing  on 
the  question  is  likely  to  be  held  late 
in  September  before  Judge  Palmieri 
in  New  York  City. 

National  Theatres  formerly  had  two 
first-run  houses  in  Boulder,  one  down- 
town and  the  other  about  a  mile  away 
near  the  University  of  Colorado  cam- 
pus. It  disposed  of  the  one  near  the 
campus,  which  is  being  used  for  non- 
theatrical  purposes.  The  downtown 
house,  which  it  retained,  has  burned. 
It  seeks  to  re-acquire  the  building  near 
the  campus  for  its  local  first-run  out- 
let. 

Not  Now  Used  as  Theatre 

In  the  past,  Justice  Department  at- 
torneys have  taken  the  position  that  a 
theatre,  once  divested,  could  not  be 
re-acquired  as  a  substantial  equiva- 
lent to  another  theatre.  There  is  some 
question,  apparently,  as  to  whether 
the  Boulder  case  comes  under  this 
rule.  It  is  not  now  in  use  as  a  theatre, 
and  its  reconversion  to  theatrical  pur- 
poses may  be  considered,  for  practical 
purposes,  to  be  virtually  the  same  as 
establishing  a  new  theatre. 

'Electronic9  Bow  Set 

Columbia  Pictures'  "The  Electronic 
Monster"  will  have  its  New  York 
opening  on  Wednesday  at  the  Fa- 
bian Fox  Theatre  in  Brooklyn.  Also 
on  tire  bill  will  be  Columbia's  "Bat- 
tle in  Outer  Space." 


? 


Department  of  Commerce  Statistics  Show 
Gains  for  film  Industry  in  '59  Over  '58 

Total  gross  of  the  motion  picture  industry  for  1959  was  $1,278,000,000, 
which  was  a  substantial  increase  over  the  $1,168,000,000  registered  in  1958. 
The  figures  come  from  the  Department  of  Commerce  in  its  July  "survey 
of  current  business"  and  are  published  in  the  current  Theatre  Owners  of 
America's  Bulletin. 

Statistics  in  other  categories  are  as  follows: 


'Song'  Week  Gross 
is  Record  at  Hall 

William  Goetz'  "Song  WiL 
End,"  the  story  of  Franz  '.fy 
grossed  $203,641  in  its  first  iji 
the  second-highest  figure  for  an  rk. 
ing  week  in  the  27-year  histornf 
the  Radio  City  Music  Hall,  aod 
ing  to  Russell  V.  Downing, 
dent  of  the  showcase. 

The  business  for  "Song  WfJ 
End"  is  the  largest  single-week 
office  figure  for  a  Columbia  pi(r 


Mc  William 


(Continued  from  page  1) 

for  "Pepe."  McWilliams  will  alstl 
ordinate  his  activities  with  Robs; 
Ferguson,  Columbia's  national  c] 
tor  of  advertising,  publicity  an«g 
ploitation  and  his  staff. 

Returning  to  Columbia,  whei 
served  as  advertising  and  public 
lations  director  for  Screen  Gems 
as  exploitation  director  for  the 
ent  company,  McWilliams  brinj. 
years   of   experience   in   the  e 
tainment  field  to  his  new"  post 
entered  the  business  as  a  neigl 
hood  theatre  manager  and  later  j< , 
Paramount-Public  Theatre  circuji' 
theatre  advertising  manager  in  a  ! 
ber  of  cities.  In  1935,  he  becai 
member  of  the  Major  Bowes 
teur  Hour  Staff. 

His    most    recent  affiliation 
that   organization  was   as  pre* 
and  general  manager  of  the  pro 
in   Mexico    and   South  Ameri 
1957. 

McWilliams  recently  complete 
signments  as  coordinator  of  adv 
ing,  publicity  and  promotion 
Samuel  Bronston's  "King  of  Ki 
and  the  1960  Academy  Awards 
entation. 


'Psycho'  Sets  All-Time 
Record  at  Loew's  Here 

Alfred  Hitchcock's  "Psycho,"  in  its 
opening  on  Wednesday,  set  a  new 
all-time  non-holiday  record  for  a  sin- 
gle day's  gross  for  Loew's  Theatres 
in  the  greater  New  York  area,  accord- 
ing to  Eugene  Picker,  president.  Re- 
ports from  the  26  Loew's  houses  in 
Manhattan,  Brooklyn,  the  Bronx, 
Queens  and  Westchester  playing 
"Psycho"  revealed  that  combined 
opening  day  receipts  were  $72,453. 

"This  gross  is  the  largest  in  the 
history  of  the  26  Loew's  neighborhood 
theatres  showing  the  picture,"  Picker 
said.  "It  is  23.5  per  cent  higher  than 
the  previous  all-time,  non-holiday 
record-holder,  'The  Greatest  Show  on 
Earth'." 

All  Loew's  theatres,  as  well  as  all 
other  New  York  neighborhood  thea- 
tres currently  presenting  "Psycho"  are 
strictly  enforcing  the  "no  one  admit- 
ted after  the  start  of  the  picture" 
presentation  policy 


r.  Editor-in-Chief  and  Publisher;  Sherwin  Kane  Editor;  James  P.  ^^^^^f^^^r^T^.  Hollywood  Bt 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  C harles  S.  Aaronson,  ong  NationaT  Press  Bldg.,  Washington,  4,  D.  C;  London  Bora 
Yucca- Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington  E  H  Kahn  996  "atg^l£JkE  fn  the  principal  capitals  of  the  world,  ft 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup  Editor;  William  Pay,  News  ^^.X^^TRcSeklei  Center,  New  York  20,  Circle  7 
Pkture  Daily  is  published  daily  except  Saturdays.  Sundays  and  holidays,  by  Qmgley.  Publish i„g  ■ Company,  In c..  1270  f^^^^SgSSSt  and  Treasurer;  Raymond  Galh 
Cable  address:  "Quigpubco.  New  York"  Martin  Qu.gley  President;  Martm  Qmgley,  Jr.,  Vice-Prudent  Theo gJ-  ^Xfreshment  Merchandising  each  published  13  times  a 
Vice-President;  Leo  J.  Brady,  Secretary  Other  Qmgley  Publ.cat.ons:  Motion  Plctu/eMHt?"ldi.^"" ^lT-^Jtion  Picture^Almanac.  Television  Almanac,  Fame.  Entered  as  * 
as  a  section  of  Motion  Picture  Herald;  Television  Today  published  daily  as  part  of  Motion  .Picture  Daily ;.  f^tJl^T^\6  in'the  Americas  and  $12  foreign.  Single  copies 
•lass  matter  Sept.  21,  1938,  at  the  Post  Offioe  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  yen,  ^ 


ITEM 

1956 

1957 

1958 

1959 

Gross  Revenue 
Pay  of  Employees 
Full  Time  Employees 

$1,228,000,000 
$800,000,000 
197,000 

$1,120,000,000 
$795,000,000 
187,000 

$1,168,000,000 
$756,000,000 
172,000 

$1,278,000,000 
$789,000,000 
168,000 

Average  number  of  full 
and  part-time  Employees 

224,000 

213,000 

196,000 

191,000 

Average  earnings,  full- 
time  Employees 
People  engaged  in  production 

$3,909 
206,000 

$4,075 
196,000 

$4,209 
181,000 

$4,488 
171,000 

Corporation  profits  before 
taxes 

Federal  &  State  Taxes 

$43,000,000 
$59,000,000 

$4,000,000 
$42,000,000 

not  avail, 
not  avail. 

not  avail, 
not  avail. 

Corporation  profits 

after  taxes 
Net  Dividends  Paid 

$16,000,000 
$34,000,000 

$38,000,000 
$28,000,000 

not  avail, 
not  avail. 

not  avail, 
not  avail. 

Corporation  depreciation 
charges 

$129,000,000 

$135,000,000 

not  avail. 

not  avail. 

Spero  to  Atlantis 

Atlantis  Films,  Inc.,  has  annou 
the  appointment  of  Harold  L.  5 
as  general  sales  manager.  Spero 
formerly  associated  with  Pres 
Films,  Inc.  He  will  set  the  sales  | 
for  the  company  and  personally  | 
the  distribution  of  the  new  At: 
package,  "Prisoners  of  the  Congo 
"The  Amazing  Mr.  Callaghan." 


NEW  YORK  THEA 


r— RADIO  CITY  MUSIC  HALL 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END' 

THE  STORY  OF  FRANZ  LISZT  starring 
0SR     B0GARDE  «  Franz  m 
A  COLOMBIA  HCTORE  li  ClMBiScne  i  Us*"  Cll 
ON  THE  GREAT  STAGE  "FESTIVAL" 


Fn  iy,  August  19,  1960 


Motion  Picture  Daily 


Scelton  Studio 


( Continued  from  page  1 ) 
lding  of  sound  stages  and  devel- 
;nt  of  additional  physical  facili- 


!  brel 
'Hop 

'm 

ie  three-acre  plant  in  the  heart  of 
IHcf/wood  contains  three  sound 
is  which  provide  25,700  square 
of  stage  space.  Sound  Stage  One 
;ing  converted  into  an  audience 
ta)'  seating  300  people,  in  addition 


nil:  fee 


■i  to 


Dusing  an  orchestra  and  produc- 
liitio  crews,  according  to  Skelton. 

-Gaff-Tabakin 

!   ( Continued  from  page  1 ) 
]jwi[be  E.  Jonny  Graff,  while  Berne 
Taikin  will  be   in   charge   of  the 
Wi:ern   operation.    Both  executives 
t?  ar<|  vice-presidents    of    NT  A.  Both 
fit  Grit  and  Tabakin  will  report  directly 
liitotnger,  who  will  continue  to  super- 
is  vis!  all  NTA  sales  activities. 
it)'«ie    organizational    change  was 
prnpted   by   the   recent   move  of 
'Nl.'s   sales   headquarters    to  New 
j  Vol  City.  Both  divisions  will  handle 
1 1  allfhases  of  programming  sales.  The 
urchige  will  not  affect  NTA  regional 
s  isali  offices  or  personnel, 
li,   jVe  will  continue  to  maintain  our 
A'idiiiS  in  major  television  centers," 
i  Ur.:r  said.  The  Mississippi  River  will 
la'befie  dividing  line  for  the  territories 
:  hailled  by  the  divisions, 
n    ie  new  sales  structure  will  be  put 
1  i-inft  operation  with  concurrent  sales 
»co  entions  today  and  tomorrow  in 
hoi  New  York  City  and  Beverly  Hills 
ntioiiiiscussions  of  plans  for  the  new 
<  se|ig  season. 

:hunty9  Starting  Set 

o]  i  OLLYWOOD,  Aug.  18.  -  After 
I  rnd;  than  two  years  of  preparation, 
"  M(-M  studio  head  Sol  C.  Siegel, 
ifjRucer  Aaron  Rosenberg  and  direc- 
tfeparol  Reed  have  set  Nov.  1  as  the 
mal  starting  date  for  "Mutiny  on 
th  Bounty."  With   Marlon  Brando 
heing  a  large  international  cast,  the 
Ar<  la  Pictures  production  will  go  be- 
SHthe  cameras  in  Tahiti.  Almost  the 
,  em  e  film  will  be  made  on  that  island 
'  aft  in  other  South  Sea  locales. 


iss  Prowse  for  "Athens9 

OLLYWOOD,  Aug.  18.  -  Juliet 
bse  has  been  assigned  a  co-star- 
role  with  Katrina  Paxinou  in  the 
;rt  Lippert-20th  Century-Fox  "It 
ipened   in   Athens,"   it   was  an- 
ficed  today  by  Robert  Goldstein, 
jutive  producer  at  20th-Fox. 
|.mes  S.  Elliott,  director,  and  An- 
Marton,  who  will  produce,  leave 
[week  for  Athens  and  Rome  to  set 
location  filming  for  the  picture. 


^Clumbia  Buys  'Warm9 


OLLYWOOD, 


18.— Samuel 


«~  '  ^Ug 

L  ilriskin,  Columbia's  vice-president 

in  iharge  of  West  Coast  activities, 

ar  mnced  the  studio  has  purchased 

sc  an  rights  to  "The  Warm  Penin- 

H,"  play  by  Joe   Masteroff.  The 

>erty  has  been  assigned  to  Rob- 

er  3ohn  Productions  for  filming  next 

y<    as  one  of  the  company's  most 

in  Drtant  undertakings. 


REVIEW: 


As  the  Sea  Rages 


Szokoll — Columbia 


The  use  of  international  casts  has  assumed  increasing  importance  on  the 
global  film  level.  In  the  case  of  this  Carl  Szokoll  production,  the  presence 
of  American  and  European  players,  against  the  symbolic  background  of 
Grecian  Isles— vividly  caught  in  black-and-white— brings  a  rousing  roman- 
tic story  to  cinematic  terms  with  poignancy,  perception  and  pathos. 

Given  the  proper  exploitation  approach— and  there's  a  host  of  past  like 
attractions  spelling  out  ideas  galore— the  Columbia  release  may  well 
emerge  as  one  of  the  brightest  vehicles  of  the  late  summer-early  fall 
season. 

First  and  foremost,  the  cast  headed  by  Maria  Schell,  Cliff  Robertson 
and  Cameron  Mitchell,  goes  a  long,  long  way  to  convey  a  feeling  of 
urgency,  amid  bitter  isolation,  in  the  Jeffrey  Dell-Jo  Eisinger  screenplay, 
based  on  the  original  German  of  Walter  Ulbrich,  from  the  novel,  "Raub- 
fischer  in  Hellas,"  by  Werner  Helvig.  Horscht  Haechler's  direction,  start- 
ing slowly,  builds  vividly  to  the  bittersweet  ending,  encompassing  the  full 
gamut  of  emotions. 

Robertson,  at  loose  ends,  arrives  in  a  small  Greek  seaport  determined 
to  spend  his  life  peacefully  fishing.  He  wants  no  more  of  commercial 
shipping  and  would  like  to  dawdle  along  under  cloudless  skies,  encoun- 
tering no  permanent  entanglements.  A  girl  (Miss  Schell)  arrives  with  a 
fishing  crew  headed  by  one-eyed  brute  (Mitchell),  only  to  scuffle  with 
women  in  the  market-place. 

Good-naturedly,  the  now  sodden  Robertson  plunges  into  the  feminine 
fray,  only  to  lose  his  wallet.  To  give  chase,  he  must  ship  on  a  fishing 
trawler  as  engineer. 

His  quest  for  the  elusive  fishergirl  takes  him  to  lonely,  barren  wastes 
of  a  brooding  island  dominated  by  Mitchell.  In  the  process  Robertson 
learns  that  Mitchell  harbors  a  deadly  grudge  against  commercial  trawlers 
because  of  their  alleged  invasion  of  his  personal  fishing  grounds.  To  get 
even,  Mitchell  thinks  little  of  tossing  dynamite  sticks  at  incoming  motor- 
driven  craft. 

The  girl  and  the  newcomer  soon  fall  in  love,  but  their  romance  is 
cluttered  by  Mitchell's  possessive  treatment  of  Miss  Schell.  The  latter 
finally  resolves  to  break  away  from  his  domination  and  head  for  the  open 
seas  with  Robertson. 

Before  this  can  happen,  Robertson  engages  in  a  fatal  knife  battle  with 
Mitchell  in  a  deserted  church  yard.  The  victor  Robertson  is  about  to  leave 
with  Miss  Schell  when  he  learns  of  the  plight  of  Fritz  Tillman's  commer- 
cial trawler  (on  which  he  had  shipped  out  to  the  island  initially).  In  the 
act  of  attempting  to  save  Tillman,  Robertson  goes  to  his  watery  death. 

At  the  fadeout,  Miss  Schell  participates  in  a  grim  death  dance  with 
fellow  island  women;  she  realizes  now  that  she  never  will  leave  this 
atmosphere,  never  find  the  long-sought-for  peace  with  the  man  of  her 
heart. 

Photographic  effects,  by  Kurt  Hasse,  are  superb.  Dubbing  into  English 
is  adequate  enough. 

Running  time,  75  minutes.  Release,  in  September.  A.M.W. 


Ornstein,  Widem  Talks 
Set  for  Drive-in  Meet 

Special  to  THE  DAILY 
HARTFORD,  Aug.  18.  -  Sperie 
Perakos,  general  manager  of  Perakos 
Theatre  Associates  and  president  of 
the  Connecticut  Drive-in  Theatres 
Association,  has  added  William  Orn- 
stein, industry  publicist-writer,  and 
Allen  M.  Widem,  amusements  editor 
of  the  Hartford  Times,  to  the  speakers 
program  for  the  Connecticut  drive-in 
meeting  at  Sanford  Barn,  Hamden, 
on  Aug.  23. 

Charles  Kurtzman,  of  Loew's  Thea- 
tres, Inc.,  New  York,  will  discuss  the 
campaign  for  the  Will  Rogers  Hospi- 
tal. 

Through  the  courtesy  of  Columbia 


'The  Bellboy'  Opens 
In  29  Detroit  Houses 

Special  to  THE  DAILY 
DETROIT,  Aug.  18.-Paramount's 
release  of  Jerry  Lewis'  "The  Bellboy" 
has  opened  here  simultaneously  at  a 
downtown  first-run  theatre,  14  neigh- 
borhood houses  and  14  drive-in  opera- 
tions in  the  area,  a  massive  saturation 
such  as  has  been  recorded  only  once 
before  in  the  history  of  the  industry 
here.  That  was  the  Michigan  premiere 
of  "Duel  in  the  Sun"  on  Aug.  17, 
1950. 

Pictures,  "Song  Without  End,"  the 
story  of  Franz  Liszt,  will  be  screened, 
following  the  meeting,  in  the  Stanley 
Warner  screening  room,  New  Haven. 


More  Product 

( Continued  from  page  1 ) 
tors,  and  for  other  new  sources  of 
product. 

The  TOA  Bulletin  points  to  a  Sind- 
linger  &  Co.  report  that  June  attend- 
ance dropped  21  per  cent  below  June, 
1959,  and  that  the  cumulative  attend- 
ance for  the  first  six  months  of  1960 
was  five  per  cent  below  the  1959  first 
half. 

"A  review  of  releases  in  the  April 
through  June  period,  which  shows  a 
scarcity  in  numbers  as  well  as  a 
paucity  of  big  pictures,  makes  the 
fall-off  understandable,"  the  Bulletin 
asserts.  "However,  the  summer  re- 
leases—27  pictures  in  July  and  19  in 
August— gave  theatres  a  real  shot  in 
the  arm,"  it  adds. 

Looks  to  Next  Year 

On  the  production  situation,  TOA 
says  major  companies  started  only  87 
pictures  from  the  first  of  the  year 
through  mid-August,  which  it  says  is 
27  fewer  than  for  the  same  period 
last  year,  and  is  equivalent  to  a  20 
per  cent  decrease.  Projecting  this  pro- 
duction record  into  1961  releases,  it 
says  the  situation  could  mean  a  total 
of  only  184  releases  next  year. 

The  bulletin  says  the  major  com- 
panies have  scheduled  "starting  dates 
for  only  nine  more  pictures"  at  this 
juncture. 

"The  need  for  exhibitor  effort  to 
get  more  pictures  made  was  never 
more  apparent,"  the  Bulletin  con- 
cludes. 


Gould  MPA  Ad-Pub 
Coordinating  Head 

Joseph  Gould,  Paramount  Pictures 
advertising  manager,  has  been  ap- 
pointed chairman  of  the  advertising 
coordinating  group  of  the  Motion  Pic- 
ture Association  of  America's  advertis- 
ing and  publicity  directors  committee. 

Announcement  of  the  appointment 
was  made  by  Martin  S.  Davis,  chair- 
man of  the  advertising  and  publicity 
directors  committee,  who  had  previ- 
ously held  the  post  now  succeeded  to 
by  Gould.  This  is  the  first  appoint- 
ment made  by  Davis  since  being 
elected  chairman  of  the  committee 
earlier  this  month. 


Buy  Theatre  Interest 

DETROIT,  Aug.  18.-Edward  Shu- 
man  of  Chicago  and  William  Flemion 
of  this  city  have  purchased  the  one- 
third  interest  of  Al  Dezel  in  the  Stu- 
dio Theatre  here.  Shuman  operates  art 
houses  throughout  the  country  and 
was  also  a  partner  with  Flemion  in  the 
former  World  Theatre.  Dezel  is  a  for- 
mer distributor.  His  wife  operates  the 
Coronet  Theatre. 


'Ben-Hur'  Repeats 

Just  as  it  did  at  the  recent  Cannes 
Film  Festival,  Metro-Goldwyn-May- 
er's  "Ben-Hur"  will  open  this  year's 
Venice  Film  Festival.  The  Academy 
Award-winning  production  will  be 
shown  "out  of  competition"  on  Aug. 
24.  The  film  was  exhibited  in  similar 
category  at  Cannes. 


Motion  Picture  Daily 


Friday,  August  19, 


Television  Today 


Skelton  Shows  His 
Red-Eo-Tape  Units 


From.  THE  DAILY  Bureau, 
HOLLYWOOD,  Aug.  18.  -  At  a 
cost  of  $1,000,000,  completion  of  Red 
Skelton's  new  Red-Eo-Tape  mobile 
television  units  was  demonstrated  by 
Skelton  today  at  a  large  press  con- 
ference held  at  the  Skelton  Studios, 
where  the  units  were  put  on  display 
for  the  first  time. 

Skelton  stated  best  description  of 
the  Red-Eo-Tape  mobile  television 
units  was  "a  complete  and  large-scale 
television  studio  on  wheels,  one  which 
employs  color  and  black  and  white 
tape  and  film." 

Can  Travel  Anywhere 

Conceived  by  Skelton  and  engi- 
neered by  Robert  Cobler,  Skelton 
Studios  chief  engineer,  and  Rupert 
Goodspeed,  studio  director  of  techni- 
cal operations,  the  million-dollar  units 
comprise  probably  the  most  modern 
and  complete  mobile  TV  units  ever 
assembled.  These  will  not  only  serve 
Skelton  Studios,  but  can  travel  vir- 
tually anywhere  for  the  purpose  of 
location  shooting. 

Jesse  Sabin  Dies  at  53 

Jesse  Sabin,  53,  cameraman  for 
NBC  News  for  the  past  12  years,  died 
yesterday  at  his  home  in  Brooklyn 
following  a  protracted  illness.  A 
veteran  in  his  field,  Sabin  had  trav- 
eled with  President  Eisenhower  on 
his  recent  South  American  good-will 
tour. 

A  native  New  Yorker,  Sabin  had 
been  a  cameraman  and  foreign  editor 
for  "News  of  the  Day,"  from  1926 
through  1942,  when  he  entered  mili- 
tary service,  and  from  1945  to  1947. 
He  joined  NBC  News  as  assignment 
editor  and  photographer  in  1948. 

Sabin  is  survived  by  his  wife, 
Charlotte,  and  daughter  Margery,  14. 

Karp  Joins  ABC-TV 

Marshall  H.  Karp  has  joined  the 
ABC  Television  Network  as  an  as- 
sistant daytime  sales  manager  in  a  fur- 
ther expansion  of  the  network's 
daytime  sales  department,  it  was  an- 
nounced by  Edward  Bleier,  vice-pres- 
ident in  charge  of  daytime  TV  net- 
work sales.  Karp's  appointment  fol- 
lows that  of  Peter  Reinheimer,  who 
was  named  an  assistant  daytime  sales 
manager  July  28. 

RCA  Elects  Watts 

Election  of  W.  Walter  Watts  as 
chairman  of  the  board  and  president 
of  the  RCA  Sales  Corporation— posts 
he  assumes  in  addition  to  his  responsi- 
bilities as  RCA  group  executive  vice- 
president— was  announced  here  follow- 
ing a  meeting  of  the  sales  corpora- 
tion's board  of  directors. 


'New  York  Ledger1 
Set  as  NBC  Entry 

"The  New  York  Ledger"— an  hour- 
long  series  of  "suspenseful  stories 
about  believable  people  caught  in  the 
drama  and  excitement  of  contempo- 
rary big  city  life"— will  be  produced 
by  the  NBC  Television  Network  for 
presentation  in  prime  evening  time 
during  the  1961-62  season.  David 
Levy,  vice-president,  programs  and 
talent,  NBC  Television  Network,  an- 
nounced the  new  project. 

Created  within  the  NBC  Program 
Development  Department  by  Ross 
Donaldson,  director  of  creative  serv- 
ices for  NBC,  "The  New  York 
Ledger"  will  give  an  authentic  but 
fictional  treatment  to  the  ever-chang- 
ing stories  and  situations  of  cosmo- 
politan New  York  City  as  reflected 
on  the  pages  of  a  mythical  New  York 
daily  newspaper,  The  Ledger. 

Will  Have  Guests 

The  series  will  have  two  permanent 
stars— in  the  roles  of  a  veteran  column- 
ist dedicated  to  chronicling  the  warm, 
human  side  of  the  city  and  its  inhabi- 
tants and  of  a  young,  able  general 
assignment  reporter  with  the  entire 
city  on  his  feature  beat.  Each  episode 
will  have  a  major  guest  star,  portray- 
ing a  resident  or  transient  in  New 
York  caught  in  a  poignant  or  sus- 
penseful situation. 

Abbot,  Schneider  Leave 
For  Coast  on  'Special' 

Producer  Mike  Abbot  and  director 
Dick  Schneider  leave  here  today  for 
the  West  Coast  to  begin  shooting  on 
"The  Eleanor  Roosevelt  Special"  for 
Talent  Associates.  The  one  hour  "spe- 
cial," slated  for  NBC-TV  Oct.  7,  is 
a  new  version  of  last  years'  successful 
show  and  will  again  include  many  of 
the  entertainment  world's  top  talents. 

Two  Weeks  for  Shooting 

Shooting  is  expected  to  take  two 
weeks  and  will  include  segments  shot 
in  Chicago  and  Washington,  D.  C, 
as  well  as  Hollywood. 


B-V  Group  to  Coast 
For  Promotion  Meet 

A  delegation  of  Buena  Vista  home 
office  executives  and  department 
heads  will  leave  here  for  the  Coast 
over  the  weekend  to  discuss  promotion 
plans  for  the  company's  three  Christ- 
mas to  Easter  releases  with  Roy  Dis- 
ney and  E.  Cardon  Walker. 


'Stars'  Capital  Bow  to  Aid 
Army  Distaff  Foundation 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  ^.-Colum- 
bia Pictures'  "I  Aim  at  the  Stars" 
will  have  its  U.S.  premiere  at  Loew's 
Palace  Theatre  here  on  Sept.  28.  The 
film-biography  of  rocket  expert  Wern- 
her  von  Braun  will  be  premiered 
as  a  benefit  for  the  Army  Distaff 
Foundation,  a  charity  for  widows  of 
Army  officers.  President  and  Mrs. 
Eisenhower  have  high  honorary  posts 
with  the  foundation. 


Fox  Managers 

( Continued  from  page  1 ) 
of  the  Dallas  office  to  fly  to  Holly- 
wood for  the  weekend  sessions  which 
begin  tomorrow. 

In  another  new  arrangement,  Hal 
Marshall,  the  company's  regional  ad- 
vertising-publicity manager  in  the 
Philadelphia-Washington,  D.  C,  dis- 
trict, will  also  attend  the  meetings. 
He  is  the  first  ad-pub  manager  to  be 
invited  to  contribute  his  views  at  these 
executive  planning  meets. 

Spyros  Skouras  Chairman 

Twentieth-Fox  president  Spyros  P. 
Skouras  will  chair  the  discussions,  at- 
tended by  interim  production  head 
Robert  Goldstein,  International  Corp. 
president  Murray  Silverstone,  20th- 
Fox  vice-president  Joseph  Moskowitz, 
treasurer  Donald  Henderson,  vice- 
president,  Charles  Einfeld,  general 
sales  manager  C.  Glenn  Norris,  as- 
sistant general  sales  manager  Martin 
Moskowitz,  and  exploitation  director 
Rodney  Bush. 

ABC  Vending 

( Continued  from  page  1 ) 
for  the  first  26  weeks  of  1960  amount- 
ed to  $30,810,161,  as  compared  with 
$29,748,608,  an  increase  of  $1,061,- 
553  over  the  comparable  period  for 
1959. 

While  weather  conditions  in  many 
sections  of  the  country  adversely  af- 
fected sales  of  food  and  beverages 
during  the  first  half  of  1960  Sherman 
said,  "ABC  Vending  had  successfully 
negotiated  a  number  of  promising  new 
contracts  in  industrial  plans  which  it 
is  expected  will  show  favorable  re- 
sults during  the  second  six  months  of 
the  year." 

Included  in  net  income  after  taxes 
for  the  26  weeks  ended  June  26  are 
expenses  involved  in  funding  the  em- 
ployees pension  and  executive-  retire- 
ment plans  applicable  to  the  period. 
There  were  no  corresponding  expenses 
in  1959.  Stockholders  had  approved 
the  plans  at  the  annual  meeting  held 
on  April  27  this  year. 


Burkett  in  Alpha  Post       <JW  Has  Big  Day 


HOLLYWOOD,  Aug.  18.-James  S. 
(Sam)  Burkett  has  been  appointed 
general  manager  of  Alpha  Distribut- 
ing Corp.,  it  is  announced  by  Gordon 
K.  Greenfield,  president  of  America 
Corp.,  Alpha's  parent  company. 


"The  Time  Machine"  broke  the 
house  record  for  opening  day  of  a 
continuous  run  picture  at  the  Warner 
Theatre  here  when  it  did  $7,275  on 
Wednesday,  according  to  M-G-M. 


Pay  Bill  Votd 

(Continued  from  page  1) 
ate  conference  committee.  ObserJ 
think  that  there  is  a  good  chance  1 
this    group    will    not    make  rrl 
changes  in  the  coverage  approvecjp 
the  Senate,  but  will  reduce  the  st 
tory  minimum  wage  to  $1.15  or  $1 
hourly. 

Prior  to  final  passage,  the  Se»; 
overwhelmingly  (88  to  8)  approv* 
proposal  to  exempt  more  wor 
from  the  bill— employees  of  hotels, 
taurants,  most  car  dealers,  and  1 
implement  dealers.  It  also  agreet 
accept  the  doing  of  $1  million  in  1 
ness  as  a  test  of  being  in  "inter; 
commerce"  for  the  law's  purpr 
This  had  been  strongly  opposed 
conservatives  and  will  doubtless  p; 
to  be  a  sticky  point  in  the  confen 
committee. 

Kennedy  Aggreable 

Democratic  presidential  nom 
Kennedy  had  indicated  in  floor  de 
that  he  was  willing  to  accept  the 
ditional  exemptions,  though  he  v 
against  them. 

Earlier,  by  a  narrow  vote  of  51 
48,  the  Senate  rejected  a  proposa 
Senator  Monroney  (D.,  Okla. )  to 
complish  virtually  the  same  reduc 
in  coverage  while  retaining  the  ti 
tional  "interstate  commerce"  test 
also  rejected  an  amendment  by  S 
tor  Prouty  (R.,  Vt. )  which  wi 
have  narrowed  coverage  and  def 
"interstate  commerce"  in  a  mai 
less  susceptible  to  variation 
individual  circumstances. 


V 


■ 


WOMPI  to  Aid 

(Continued  from  page  1) 
be  housed  in  a  $40,000  structun 
expected  to  cost  around  $1,000. 
equipment,  color  schemes,  etc., 
be  personally  selected  by  the  WO' 
group. 

The  Dallas  Services  for  Blind  ( 
dren  was  founded  11  years  ago, 
Alfred  N.  Sack,  Dallas  exhibitor, 
his  wife,  who  operated  the  schoc 
their  home  the  first  year. 

The  staff  and  volunteer  wor 
counsel  with  families  of  blind  yoi 
sters,  teach  mobility  to  cope 
blindness,  produce  text  books  for 
by  visually  handicapped  chili 
while  cooperating  with  other  ager 
serving  blind  children.  At  present 
organization  is  working  with  156  c 
involving  blind  children  in  the  D 
area.  The  new  building  will  pro 
offices  for  the  Services'  director 
classrooms  for  the  children. 


.1 


11 


WOMPI  Chairman 

TORONTO,  Aug.  18.  -  Flor 
Long,  who  is  associated  with  Get 
Sound  and  Theatre  Equipment,  ) 
here,  has  been  appointed  chairma 
the  seventh  annual  convention 
Women  of  the  Motion  Picture  In| 
try,  which  will  be  held  at  the  E|8 
York  Hotel  here  Sept.  9  to  11.  | 

Mrs.  Mabel  Guinan,  WOMPI  p| 
dent,  in  naming  Miss  Long,  pop 
to  her  long  service  to  the  local  cp 
ter  of  the  organization  as  presicl 
director  and  a  charter  member. 


I,.  88,  NO.  36 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  MONDAY,  AUGUST  22,  1960 


TEN  CENTS 


js  Only  Two  Now      Confirm  Deal  for  NTA  to  Distribute    Compo  Report 
It&T  Plans  Fir*t  Group  of  Post-'48  Fox  Films      Ticket  Taxes 


xpansion  m 
Drive -in  Field 


^  Sites  Under  Study 
i\Present,  Says  Cantor 


From  THE  DAILY  Bureau 

)S  ANGELES,  Aug.  21.  -  Na- 
1  Theatres  &  Television,  Inc.,  on 
ly  announced  plans  for  expansion 
the  drive-in  theatre  business, 
mpany  president  B.  Gerald  Can- 
ated  that  six  drive-in  theatre  sites, 
ed  in  key  U.S.  population  cen- 

are  being  surveyed  from  legal 
operational  viewpoints.  He  point- 
ut  that  NT&T  now  operates  only 
drive-in  theatres:  one  located  in 
Vegas,  and  the  second  in  Salt 

City,  and  that  the  decision  to  ex- 
e  possibilities  of  adding  to  the 
>any's  drive-in  business  was  a  re- 
»f  a  reappraisal  of  motion  picture 
less. 

ntor  noted  that  properly  located 
res,  established  in  new  and  grow- 
( Continued  on  page  4 ) 


5  Members  Approve 
Uevision-Actors  Pact 

1    From  THE  DAILY  Bureau 

"pLLYWOOD,  Aug.  21.  -  Mem- 
)Wiip  of  the  Screen  Actors  Guild 
tal'oted  by  better  than  96  per  cent 
writy  to  approve  terms  of  the  new 
Bptive  bargaining  contract  cover- 
■ictors  in  television  entertainment 
V  it  was  announced  on  Friday  by 
>if  president  George  Chandler. 

']  e  pact  was  negotiated  in  joint 
wuning  sessions  between  guild  and 
ht|  Association  of  Motion  Picture 
Spcers  and  the  Alliance  of  Televi- 
se! Film  Producers. 


late  Unit  Approves 
>adcast-Rein  Bill 


From  THE  DAILY  Bureau 
lASHINGTON,  Aug.  21.  -  The 
ieite    Commerce    Committee  has 
ore 
:1k 
tici 
mo 


ed    favorably    reported    a  re- 
ed bill  designed  to  curb  malprac- 
in  broadcasting.   The  measure 
fies  a  House-passed  bill  to  elim- 
(Continued  on  page  5) 


An  agreement— long  rumored— whereby  National  Telefilm  Associates  will 
distribute  the  first  group  of  post-'48  20th  Century-Fox  pictures  made  available 
to  television  was  confirmed  at  the  weekend  by  Spyros  P.  Skouras,  president 

  of  20th-Fox,  and  Oliver  A.  Unger, 

president  of  NTA. 

The  agreement  calls  for  NTA  to 
release  for  telecasting  27  post-'48 
features,  which  are  part  of  a  new 
package  of  81  motion  pictures  that 
NTA  has  acquired  from  20th  Cen- 
tury-Fox. Fifty-four  films  are  pictures 
produced  prior  to  1948.  The  total 
price  for  the  new  package  was  in 
excess  of  $4,000,000. 

In  the  past  five  years,  prior  to  this 
new  agreement,  20th-Fox  made  avail- 
able to  television,  through  NTA,  471 
(Continued  on  page  5) 


UAA  Acquires  26  More 
Post-'48s  from  U.A. 

United  Artists  Associated  has  ac- 
quired 26  new  post-1948  releases  of 
United  Artists  for  distribution  to  TV, 
it  was  announced  at  the  weekend  by 
Erwin  H.  Ezzes,  UAA  executive  vice- 
president. 

The  pictures,  known  as  "Boxoffice 
26,"  include  such  films  as  "The  Bare- 
foot Contessa,"  "King  and  Four 
Queens,"  "Attack,"  "Bandido,"  "St. 
Joan,"  "Comanache,"  and  "The 
Monte  Carlo  Story." 

Ezzes  said  his  company  anticipated 
favorable  reaction  to  the  new  pic^ 
tures  on  TV  because  promotion  cam- 
(Continued  on  page  5) 

Three  Are  Promoted  in 
ColumhiaPublicityDept. 

The  advancement  of  three  members 
publicity  department  was  announced 
of  Columbia  Pictures'  home  office 
at  the  weekend  by  Bobert  S.  Fergu- 
son, national  director  of  advertising, 
publicity  and  exploitation. 

John  Newfield,  currently  serving 
as  New  York  newspaper  and  syndi- 
cate contact,  has  been  named  to  han- 
dle national  magazine  publicity,  re- 
( Continued  on  page  4 ) 


South  Asia  funds  Are 
Offered  for  Filmmaking 

Alfred  Bloch,  president  of  W.  W. 
Film  Produtions,  Inc.,  announced  at 
the  weekend  he  had  completed  nego- 
tiations with  Impex  International  un- 
der which  rupees  of  Ceylon,  Burma 
and  India  in  the  value  of  $2,000,000 
(U.S.)  will  be  made  available  for  mo- 
tion picture  production  in  South  Asia. 
Bloch  said  he  would  offer  the  funds  to 
producers  who  own  properties  suit- 
able for  production  there.  W.  W.  will 
start  shooting  two  of  its  own  produc- 
tions, "Tiger  Emperor"  and  "The 
Lovemaker,"  in  Pakistan  in  October, 
he  said. 

He   announced    further   two  pro- 
(Continued  on  page  4) 


Greece  Plans  Annual  Cinema  Week  for  Purpose 
Of  Attracting  More  Producers  To  Film  There 

Special  to  THE  DAILY 

ATHENS,  Aug.  18  (By  Air  Mail)— A  permanent  annual  "Cinema  Week," 
with  the  participation  of  foreign  stars  and  motion  picture  leaders,  will  be 
instituted  by  the  Government  of  Greece,  as  one  of  the  features  of  the  well- 
known  annual  Salonica  (Greece)  Fair.  The  annual  event  will  aim  at  encourag- 
ing the  local  cinema  industry  and  attracting  more  producers  to  shoot  films 
locally. 

According  to  a  new  bill  to  be  tabled  in  Parliament  soon,  foreign  producers 
will  get  35  per  cent  of  the  gross  fncome  on  each  picture  shot  in  Greece  and 
customs  duty  on  film  equipment  will  be  cut  from  35  to  7  per  cent  ad  valorem. 
Local  (Greek)  banks  will  be  authorised  to  grant  loans  to  producers;  film  per- 
sonnel will  get  insured;  new  motion  picture  people  will  be  trained;  script- 
writers, directors  and  technicians  will  get  awards;  "red  tape"  will  be  erased; 
and  no  foreign  producer  shooting  a  film  in  Greece  will  be  compelled  to  use 
a  fixed  percentage  of  local  personnel. 


In  70  Areas 
Ended  in  '59 


Tax  Reductions  Effected 
In  16  Other  Localities 


The  Council  of  Motion  Picture  Or- 
ganizations' annual  survey  of  local  ad- 
mission taxes,  made  public  at  the 
weekend  by  Charles  E.  McCarthy,  ex- 
ecutive secretary,  shows  that  70  local 
taxes  were  repealed  and  16  reduced 
during  1959. 

As  of  January  1,  1960,  there  were 
approximately  331  such  taxes  still  in 
effect,  as  compared  with  538  in  Jan- 
uary 1,  1956,  when  Compo  began  its 
first  survey. 

At  least  18  local  admission  taxes 
in  Tennessee  were  dropped  July  1, 
1959,  by  an  act  of  the  Senate  Legisla- 
ture revoking  the  law  which  granted 
municipalities  the  privilege  of  impos- 
( Continued  on  page  2 ) 

'Spartacus'  Meetings 
Start  Here  Wednesday 

Universal  Pictures  will  hold  a  series 
of  orientation  meetings  here  this  week 
on  the  road-show  merchandising  of 
"Spartacus,"  with  field  personnel  as- 
signed to  early  engagements  joining 
East  and  West  Coast  executives,  it 
was  announced  at  the  weekend  by 
David  A.  Lipton,  vice-president  in 
charge  of  advertising  and  publicity, 
who  will  attend. 

The  meetings,  to  be  held  at  the 
( Continued  on  page  4 ) 

More  Firms  Sign  Up 
For  TOA  Trade  Show 

Six  more  firms  have  signed  to  jex- 
hibit  in  the  trade  show  to  be  staged 
in  conjunction  with  the  annual  con- 
vention of  Theatre  Owners  of  Amer- 
ica at  the  Ambassador  Hotel,  Los 
Angeles,  Sept.  13-16,  Albert  M. 
Pickus,  TOA  president,  reported.  The 
companies  are: 

Savon  Co.,  Paterson,  N.J.,  conces- 
( Continued  on  page  2) 


TELEVISION  TODAY— page  5 


Motion  Picture  Daily 


Monday,  August  22,  18 


PiHSDML 
MENTION 


JACK  M.  LEVIN,  president  of  Cer- 
tified Reports,  is  scheduled  to  re- 
turn to  New  York  today  following  a 
tour  of  his  Southern  offices. 

• 

Herb  Steinberg,  Paramount  studio 
publicity  manager,  will  return  to  Hol- 
lywood from  New  York  today. 
• 

Robert  Arthur,  who  will  produce 
the    Universal-Seven    Pictures  film, 
"Come  September,"  left  Hollywood  on 
Friday  via  the  Polar  route  for  Rome. 
• 

Hall  Bartlett,  producer-writer-di- 
rector of  "All  the  Young  Men"  for  Co- 
lumbia, and  his  wife,  Ana  St.  Clair, 
who  co-stars  in  the  film,  have  arrived 
in  New  York  from  the  Coast. 
• 

Suzy  Parker  will  return  to  New 
York  aboard  the  "Liberte"  today  from 
Europe. 

• 

George  Pal,  producer-director  of 
M-G-M's  "The  Time  Machine,"  has 
returned  to  the  Coast  from  New  York. 
• 

Melvin  Cook,  of  American  Inter- 
national Pictures,  Charlotte,  has  re- 
turned there  from  Atlanta. 

• 

Edward  Lewis,  producer  for  Bryna 
Productions,  left  Hollywood  on  Satur- 
day for  the  Far  East. 

Krasner  on  'Kings9 

Because  of  the  extended  convales- 
cence of  Franz  Planer,  stricken  dur- 
ing the  filming  in  Madrid,  Spain,  of 
Samuel  Bronston's  "King  of  Kings," 
Milton  Krasner  has  been  assigned  to 
complete  the  cinematography  of  the 
M-G-M  release.  Krasner  was  as- 
signed to  the  filming  in  Madrid  when 
Planer  was  taken  ill  early  in  July. 
He  will  remain  in  Spain  until  com- 
pletion of  production,  now  scheduled 
for  October. 


Trade  Show  'tuber' World  Bow  in   Ticket  Taxe 


check 

screen 
service 


for  the  best  in 
SPECIAL  TRAILERS 


( Continued  from  page  1 ) 
sions  equipment  and  food  products; 
Rex  Specialty  Bag  Co.,  Long  Island 
City,  N.Y.,  food  and  confection  bags 
and  containers;  R.  L.  Grosh,  Los  An- 
geles, stage  and  screen  equipment, 
Scotsman  Refrigeration,  Los  Angeles, 
ice-making  equipment,  California 
Pizza  Crust  Corp.,  Los  Angeles,  and 
National  Theatre  Supply  Co.,  New 
York. 

Big  Reception  Given 
'Porgy'  in  Copenhagen 

Special  to  THE  DAILY 

COPENHAGEN,  Denmark,  Aug. 
19  (By  Air  Mail).— Samuel  Goldwyn's 
"Porgy  and  Bess,"  which  had  its  Dan- 
ish premiere  at  the  3-Falke  Cinema 
here  today,  achieved  in  its  Todd-AO 
roadshow  presentations  one  of  the  most 
oustanding  theatrical  receptions  ever 
accorded  a  film  in  this  country.  The 
Danish  Royal  family  was  represented 
bv  Princess  Caroline,  who  attended 
along  with  the  Prime  Minister,  the 
Foreign  Minister  and  the  Minister  of 
justice,  and  their  wives.  The  United 
States  was  represented  by  the  Ameri- 
can Ambassador  to  Denmark. 

Considerable  excitement  was  added 
to  the  opening  night  performance  by 
the  presence  at  the  theatre  of  the  most 
important  opera  singers  from  "Porgy 
and  Bess,"  who  appeared  in  the  Gersh- 
win classic  when  it  was  on  the  Royal 
stage  here.  Leading  social  figures  as 
well  as  some  of  the  finest  actresses 
of  the  Danish  theatre  also  attended. 


NT&T  Receives  Funds 
For  K.C.  Station  Sale 

B.  Gerald  Cantor,  chairman  of  the 
board  and  president  of  National  The- 
atres &  Television,  Inc.,  at  the  week- 
end received  $9,750,000  to  close  the 
agreement  by  which  a  subsidiary  of 
NT&T  sold  its  Kansas  City  radio  and 
television  station  property  to  Trans- 
continent  Television  Corp.  Payment 
was  made  by  David  C.  Moore,  presi- 
dent of  Tanscontinent,  at  the  offices 
of  Marine  Midland  Trust  Co.  of  New 
York. 

The  NT&T  subsidiary,  National- 
Missouri,  TV,  Inc.,  disposed  of 
WDAF  radio  station,  WDAF-TV  tele- 
vision, and  a  construction  permit  for 
WDAF-FM.  Included  are  property  in 
both  Missouri  and  Kansas.  The  new 
owner,  Transcontinent,  makes  its 
headquarters  in  Buffalo,  N.  Y. 

Robert  White  Dies 

PORTLAND,  Ore.,  Aug.  21.-Rob- 
ert  "Bob"  White,  73,  long  a  well- 
known  exhibitor  of  this  area  and 
former  director  of  Independent  Thea- 
tres of  Oregon,  died  here  following 
a  long  illness.  He  is  survived  by  his 
wife  and  two  daughters. 


Chicago  Mid-December 

"Esther  and  the  King,"  20th  Cen- 
tury-Fox film  now  winding  up  pro- 
duction in  Rome,  will  have  its  world 
premiere  in  Chicago  in  mid-Decem- 
ber, preceded  by  a  two-month  pub- 
licity campaign  which  will  include 
mid-Western  tours  by  the  film's  stars, 
Richard  Egan  and  Joan  Collins  and 
director  Raoul  Walsh.  The  latter  will 
bring  the  print  to  the  city  for  a  four- 
week  opinion-makers  screening  pro- 
gram. 

Patterned  after  the  "Story  of  Ruth" 
exploitation  campaigns  used  in  15 
cities  recently,  the  "Esther"  campaign 
will  also  employ  intensive  television 
and  radio  spot  sales  and  normal  news- 
paper and  other  media  advertising. 
Beginning  Oct.  15,  the  two  stars  will 
drop  in  on  Chicago  a  week  apart  for 
interviews  and  exhibitor  conferences. 
They  will  appear  on  TV  and  radio 
shows  and  visit  women's  groups  and 
high  schools,  in  connection  with  the 
film's  debut. 

Director  Walsh  will  follow  the  stars 
with  the  print  of  the  film  and  will 
show  it  to  editors  of  religious  pub- 
lications, church  groups,  ministers, 
newspaper  editors,  high  school  rep- 
resentatives and  Boy  and  Girl  Scout 
groups  in  the  most  extensive  screen- 
ing program  the  film  company  has  yet 
employed  in  a  campaign  of  this  type. 

"Esther  and  the  King"  will  open 
in  selected  engagements  for  Christ- 


Two  Elected  Eastman 
Ass't.  Vice-Presidents 

Special  to  THE  DAILY 

ROCHESTER,  N.Y.,  Aug.  21. -Di- 
rectors of  the  Eastman  Kodak  Com- 
pany have  elected  two  assistant  vice- 
presidents— Richard  B.  DeMallie,  gen- 
eral manager  of  the  company's  inter- 
national division,  and  Thomas  E.  Mc- 
Grath,  general  manager  of  Kodak's 
distribution  center  here.  Both  will  re- 
tain their  present  responsibilities. 

DeMallie,  who  has  been  with 
Kodak  since  1924,  is  in  charge  of 
sales  of  Kodak  photographic  products 
to  Kodak  sales  companies  and  export 
dealers  in  other  countries.  He  has 
held  this  position  since  1957. 

McGrath,  who  joined  Kodak  in 
1926,  has  been  in  charge  of  its  dis- 
tribution center  since  1948.  This  is 
where  all  Kodak  photographic  prod- 
ucts made  in  Rochester  are  ware- 
housed for  shipment  to  U.S.  regional 
sales  divisions  and  to  overseas  mar- 
kets. 


75,000  to  See  'Wind9 

More  than  75,000  persons  will  at- 
tend the  53  simultaneous  previews  of 
Stanley  Kramer's  "Inherit  the  Wind" 
in  key  cities  around  the  word  on  the 
night  of  Aug.  29,  according  to  United 
Artists. 


( Continued  from  page  1 ) 
ing  such  taxes.  Knoxville,  which  & 
erates  under  a  special  privilege  reif 
nue  act,  which  was  not  repealq 
remains  the  only  municipality  f 
Tennessee  with  a  local  tax  on  motill 
picture  admissions. 

"One  of  the  most  encouraging 
pects  of  the  local  tax  situation,  V|  > 
Carthy  said,  "is  that  with  the  excel 
tion  of  two  cities  in  Alaska,  whi 
raised  their  local  sales  taxes  appL 
able  to  motion  picture  admissioni' 
from  2%  to  3%,  Compo's  survey  h\ 
failed  to  reveal  any  new  or  increas 
local  taxes  on  motion  picture  adm 
sions." 

Urges  Continued  Efforts  1 

McCarthy  urged  local  exhibitors 
continue  their  efforts  for  outright  i 
peal  of  all  local  taxes  on  motion  ps 
ture  admissions,  which  he  charact*1 
ized  as  discriminatory  and  a  serio! 
threat  to  the  existence  of  many  sm  j  I 
theatres. 

While  city  and  town  officials  are  j  i 
luctant  to  give  up  admission  H 
revenues  in  the  face  of  rising  open 
ing  costs  of  municipal  governmenj  j 
he  said,  this  is  not  an  insurmountat!  i 
obstacle,  as  is  shown  by  the  succerj 
ful  efforts  for  repeal  in  such  cities  | 
Philadelphia,  Pa.;  Columbus,  (j 
Binghamton,  N.  Y.;  Bethlehem,  La;  4 
caster  and  Wilkes-Barre,,  Pa.;  sil 
Diego,  Cal.;  Rock  Island  and  Molir  I 
111.;  Everett,  Wash.,  and  many  othi 
cities  and  the  substantial  local  tl 
concessions  obtained  in  New  Yo^ 
City,  Richmond,  Va.;  Cincinnati,  ( 
and  scores  of  other  cities  and  towi 

Pledges  Full  Cooperation 

"Exhibitors  should  not  be  discoi 
aged,"  McCarthy  said,  "if  their  fii 
repeal  campaign  ends  in  failure, 
many  battles  have  been  won  throuj 
persistent  efforts  of  exhibitor; 
"Compo,"  he  added,  "will  contim 
to  make  available  to  local  exhibitc 
opposing  such  taxes  all  the  materi 
available  in  its  files  and  furnish  whs 
ever  assistance  it  can  to  local  t 
committee." 


Riffle  Named  Lorraine 
Engineer  and  Advisor 

Edward  Lachman,  president  of  tl 
Lorraine  Carbon  Company,  Boohto 
N.  J.,  has  appointed  Frank  H.  Rif 
technical  engineer  and  advisor.  Rif 
has  long  been  associated  with  moti' 
picture  projection,  with  Erpi  ai 
Altec  service,  then  with  Motiograp 
from  which  he  resigned  to  form  1 
own  firm,  the  Riffle  Electronics  Cor 
pany. 

In  his  position  with  Lorraine  lj 
will  aid  in  organizing  a  Technic 
Information  Service  available.  Laci 
man  states,  to  all  projectionists  ai 
exhibitors  without  charge. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor; .Herbert  V. .  Fee  . 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,   Charles  S.  Aaronson,   Editorial  Director;   Pinky   Herman,  Eastern   Editor.   Hollywooa  jbui 
Yucca-Vine   Building,   Samuel   D.   Berns,    Manager;    Telephone   HOllywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.   C;  London  bureau. 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  ot  the  worm,  m 

•  i     i  ( >    i  . . ) , , m  .    i  ..r,.i.>r     \  ,       n  i n"'-'  «^u,  L^ircic  / ~v iu. 

ymond  Gallaghe 
13  times  a  ye 

as  a  section  of  Motion  Picture  Herald;  Television"  Today,  published  daily  as  part  "of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac  Fame.  Entered  as  ^ 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign,  bingle  copies,  , 


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Motion  Picture  Daily 


Monday,  August  22,  19  i 


PEOPLE 


NT&T  Plans 


George  F.  Kinzinger,  manager  of 
the  Eastman  Kodak  Stores,  Inc.,  of 
Milwaukee,  has  announced  his  plans 
to  retire  on  Jan.  1  after  33  years  with 
the  company.  He  will  be  succeeded 
by  Phillip  E.  Weider,  manager  of 
Eastman  Kodak  Stores  in  Salt  Lake 
City,  taking  the  Milwaukee  post  on 
Sept.  1,  at  which  time  Kinzinger  will 
become  consultant  to  the  manage- 
ment until  his  retirement. 

□ 

Henry  A.  "Hank"  Linet,  who  re- 
tired from  the  industry  two  years 
ago  after  a  lifetime  of  work  in  ad- 
vertising, has  been  selected  by  the 
New  School  of  Social  Research  to 
conduct  a  15-week  seminar  this  fall 
on  the  sociological  aspects  of  adver- 
tising, the  first  course  of  its  kind  at 
the  school. 

□ 

Don   Murray   and  Walter  Wood, 

now  in  St.  Louis  for  the  filming  of 
their  production,  "The  Hoodlum 
Priest"  for  United  Artists  release, 
will  be  guests  of  the  Missouri-Illi- 
nois Theatre  Owners  at  that  organ- 
ization's Presidents  Dinner,  to  be  held 
at  the  Chase  Hotel  on  Aug.  29. 

□ 

Arthur  Herzog,  Jr.,  Detroit  pub- 
licist and  composer,  has  written  a 
song,  "God  Bless  the  Child,"  which 
is  sung  by  Pearl  Bailey  in  M-G-M's 
"All  the  Fine  Young  Cannibals." 

'Spartacus'  Meetings 

{Continued  from  page  1) 
home  office  Wednesday  through  Fri- 
day, will  be  conducted  by  Jeff  Liv- 
ingston, the  company's  executive 
coordinator  of  sales  and  advertising. 
Attending  from  Hollywood  besides 
Lippert,  will  be  Stan  Margulies,  Bryna 
Productions  advertising  and  publicity 
director. 

Philip  Gerard,  Universal  Eastern 
advertising  and  publicity  director, 
along  with  Herman  Kass,  executive 
in  charge  of  national  exploitation; 
Paul  Kamey,  Eastern  publicity  man- 
ager; Jerome  M.  Evans,  Eastern  pro- 
motion manager;  and  home  office  ad- 
vertising, publicity  and  exploitation 
staff  members  will  also  participate. 

Also  participating  from  New  York 
will  be  Howard  Newman,  national 
director  of  field  activity  for  "Sparta- 
cus,"  and  Dick  Weaver,  who  is  han- 
dling the  New  York  campaign.  Ben 
Katz,  Universal's  Midwest  advertising 
and  publicity  executive,  who  will  be 
supervising  the  Chicago  campaign 
will  attend. 

Field  personnel  covering  early  en- 
gagaments  who  will  attend  the  meet- 
ings include  A-Mike  Vogel  for  San 
Francisco;  Maurice  A.  "Bucky"  Har- 
ris and  Mel  Basel  for  Boston;  Duke 
Hickey  for  Cleveland  and  Cincinnati; 


Dave  Polland  for  Washington  and 
Baltimore;  Robert  Zander  for  Phila- 
delphia, and  William  J.  Cornell  for 
Detroit. 


( Continued  from  page  1 ) 
ing  communities  and  designed  to  meet 
changing  pattern  of  family  recreation, 
can    compete    successfully    in  the 
leisure  time  market. 

Cantor  said  the  plans  of  the  com- 
pany are  not  limited  to  developing  of 
new  theatres  in  areas  in  which  NT&T 
is  now  operating,  but  include  devel- 
opments in  any  area  where  profitable 
theatre  operations  can  be  established. 

Four  New  Bookings  for 
'Song  Without  End'  Set 

William  Goetz'  "Song  Without 
End,"  the  story  of  Franz  Liszt,  has 
been  booked  into  four  key  market 
areas  during  late  September,  it  was 
announced  by  Rube  Jackter,  Colum- 
bia Pictures  vice-president  and  gen- 
eral sales  manager.  In  each  playdate, 
promotional  campaigns,  patterned 
after  the  $100,000  New  York  launch- 
ing of  the  film,  will  be  in  effect. 

The  film  will  open  at  the  Trans 
Lux  Theatre  in  Washington,  D.C.  on 
Sept.  21.  On  Sept.  27,  it  will  play 
the  Warner  Beverly  Theatre  in  Los 
Angeles.  The  following  day  the  film 
will  have  dual  openings  in  Boston, 
at  the  Kenmore  Theatre,  and  in  San 
Francisco,  at  the  Stage  Door. 

Disney  Names  Reddy 
Public  Relations  Head 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  21.  -  Joe 
Reddy,  veteran  publicity  director  for 
Walt  Disney  Productions,  has  been 
promoted  to  public  relations  head  for 
the  company,  with  Dick  McKay,  as- 
sistant advertising  head,  taking  over 
the  publicity  directorship. 

Under  the  realignment  move  for 
closer  overall  supervision  by  Card 
Walker,  Vince  Jefferds,  merchandis- 
ing manager,  will  move  his  headquar- 
ters here  from  the  East. 

Fire  Destroys  Drive-In 

SCOTTSBORO,  Ala.,  Aug.  21.- 
Fire  of  undetermined  origin  destroyed 
the  Tawasentha  Drive-In  Theatre,  lo- 
cated just  outside  Scottsboro  on  U.S. 
72.  Owner  Robert  Word  said  the  loss 
was  estimated  at  about  $15,000,  a 
small  portion  of  which  was  covered 
by  insurance. 

'Usher'  Booked  Here 

American  International's  "The 
House  of  Usher"  will  open  on  a  mul- 
tiple first-run  in  the  New  York  metro- 
politan area  on  Wednesday,  Sept.  14, 
in  111  theatres,  which  will  include 
the  RKO  circuit,  Skouras,  Century, 
Randforce,  Brandt,  J&J  and  Inter- 
Boro,  among  others. 

McQueen  Re-Signed 

HOLLYWOOD,  Aug.  21.  -  Steve 
McQueen  has  been  optioned  by  the 
Mirisch  Co.  for  two  additional  pic- 
tures, the  first  to  be  "The  Great  Es- 
cape," Paul  Brickhill  novel  which 
John  Sturges  will  produce  and  direct. 


100  'Machine'  Dates 
Set  for  Labor  Day 

With  more  than  100  key  engage- 
ments of  "The  Time  Machine"  set 
for  Labor  Day  playdates,  Metro- 
Goldwyn-Mayer  has  ordered  addi- 
tional prints.  The  picture  had  a  rec- 
ord-breaking opening  at  the  Warner 
Theatre  here,  and  reports  from  46 
theatres  in  the  Philadelphia  area  re- 
vealed grosses  matching  the  business 
scored  by  "Please  Don't  Eat  the 
Daisies." 

Earlier,  "The  Time  Machine"  set 
the  all-time  MGM  record  for  a  multi- 
ple run  engagement  in  19  Los  An- 
geles theatres  and  its  engagement 
in  47  Chicago  theatres  attracted  the 
top  business  for  any  MGM  release 
this  year.  Other  saturation  engage- 
ments in  the  Carolinas  and  in  Florida 
have  also  rolled  up  impressive  grosses. 


Senate-Passed  Wage  Bill 
Is  Hailed  by  Sen.  Kennedy, 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  21.  -  1 
Senate-passed  version  of  the  minimi 
wage  bill  has  been  hailed  with  "stro 
satisfaction"  by  Presidential  nomir 
John  Kennedy  (D.,  Mass.). 

Sen.  Henry  Jackson  (D.,  Wasl 
chairman  of  the  Democratic  Natioi 
Committee,  said  it  is  the  "first  ma 
achievement"  of  the  reconvened  Ci 
gress. 


Southern  Asi 


Three  Promoted 

( Continued  from  page  1 ) 
placing  Martin  Goldblatt,  who  is  re- 
signing to  take  a  similar  post  at  20th 
Century-Fox.  Bud  Rosenthal,  Colum- 
bia's trade  press  contact  and  news 
writer,  will  succeed  Newfield  as  news- 
paper and  syndicate  contact.  Charles 
M.  Powell,  most  recently  a  copywrit- 
er in  the  advertising  department,  and 
formerly  a  member  of  the  publicity 
department,  will  take  over  the  trade 
press  assignment. 

All  will  serve  under  the  supervision 
of  publicity  manager  Hortense  Schorr. 
Changes  will  be  effective  Sept.  6. 

Newfield  joined  Columbia  in  Janu- 
ary, 1956,  and  specialized  in  develop- 
ing and  handling  special  premieres 
and  national  star  tours.  Since  1958, 
he  has  served  as  press  contact  in  New 
York.  A  graduate  of  the  Yale  Drama 
School,  he  was  head  of  the  Drama  De- 
partment at  Howard  College  for  seven 
years.  He  was  also  producer  and  di- 
rector of  the  Pelican  Players  summer 
stock  company. 

Rosenthal  Former  Journalist 

Rosenthal  has  been  with  Columbia 
since  March,  1959,  when  he  was 
named  trade  press  contact  and  news 
writer.  Previously,  he  served  as  asso- 
ciate editor  of  The  Independent  Film 
Journal.  A  graduate  of  Brooklyn  Col- 
lege, he  has  completed  course  work 
toward  a  Master  of  Arts  Degree  at 
the  New  York  University  Graduate 
School  of  Arts  and  Science. 

Powell,  a  member  of  Columbia  s 
management  trainee  program,  joined 
the  company  in  September,  1959.  His 
previous  experience  included  editorial 
posts  with  the  U  S.  Tobacco  Journal, 
the  public  relations  department  of  The 
W.  L.  Maxson  Corp.,  and  the  New 
York  City  Transit  Authority.  He  is  a 
graduate  of  the  New  York  University 
School  of  Journalism. 

Chicago  Likes  'Young' 

CHICAGO,  Aug.  21.  -  Hall  Bart- 
lett's  "All  the  Young  Men,"  a  Co- 
lumbia Pictures  release,  grossed  a 
big  $6,201  in  its  opening  day  at  the 
Roosevelt  Theatre  here.  The  figure 
equals  the  highest  opening-day  gross 
this  year  at  the  theatre. 


( Continued  from  page  1 ) 
grams  to  express  his  "gratitude  for 
financial  cooperation"  he  has  receiv 

First,  it  shall  be  his  policy  to  p 
duce  two  30-minute  color  docum 
taries  in  the  culture  and  customs 
any  country  in  which  he  makes  a  f 
length  feature. 

Second,  he  shall  contribute  50 
cent  of  the  earnings  from  each  feat 
in  the  country  of  its  origin  to  set 
scholarships.  He  said  70  per  cent 
the  funds  would  be  allotted  to  nat 
students  and  30  per  cent  to  Ameri 
students  who  wish  to  study  in 
country. 

The  Ministries  of  Education  ini 
countries  concerned  will  admini. 
the  funds,  he  said,  adding:  "I  beli 
that  clear  communication  between 
countries  is  the  best  deterrent  to  C 
uranism.  Motion  pictures  can  cor 
bute  toward  a  better  understanding 
the  Asian  nations'  problems." 

Brown  Now  Producer 
At  20th  Century-Fox 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  21.-Ro 
Goldstein,  20th  Century-Fox  sti 
head,  has  advanced  executive  si 
editor  David  Brown  to  the  rank 
producer,  in  line  with  his  polic) 
increasing  studio  production. 

Succeeding   Brown,   who  will 
sume  his  new  position  on  Sept.  1, 
be  Ted  Strauss,  the  company's  r 
York  story  editor  for  the  past  tl 
years.  Selection  of  Strauss  was  m 
by  Goldstein  and  Joseph  Moskov 
20th-Fox   vice-president,  before 
latter's  departure  for  the  home  <t 
over  the  weekend. 

A  new  eastern  story  editor  wil 
named  shortly. 

Poller  Named  Ass't. 
To  Crest  Studio  Head 

Norman  Poller  has  been  appoii 
assistant  to  the  president  of  C 
Studios,  it  was  announced  by  Jos 
G.  Aurrichio,  president  of  the  org 
zation.  Poller,  formerly  with  Bi 
Vista  as  publicity  manager,  will  b 
charge  of  Crest's  publicity  servic 
the  clients  and  the  supervision  of 
company's  general  administration. 

In  the  past,  Poller  was  associ 
with  RKO  Pictures,  Rank  Films,  E 
Alber  Associates  and  Jan  Murra; 
executive  positions. 


.day,  August  22,  1960 


Motion  Picture  Daily 


Television  Today 


AA  Gets  26 


{Continued  from  page  1) 

■japs  on  the  more  recent  theatrical 
wises  are  still  familiar  to  the  pub- 
m  In  addition,  he  said,  there  has 
met  i  unusual  public  interest  in  the 

jc-'48s  since  the  recent  strikes  in 

J<  ywood. 

al  AA  is  currently  distributing  to 
[Rover  1900  feature  films,  of  which 
iff:  than  100  are  post-'48s. 


$\y-TV  No  Panacea  for 
jiiustry,  Says  Corman 

Special  to  THE  DAILY 

i   THENS,  Aug.  18  (By  Air  Mail)- 

,  lM-essing  a  group  of  Greek  exhibi- 
9t  visiting  the  set  where  he  is  mak- 

.  ft  'Atlas"  for  the  Filmgroup,  Roger 
■pan  said  in  response  to  questions 
:n;  television  competition  in  the 
Med  States,  "Pay-TV,  the  pie-in- 
icky  of  today's  film  business,  is 

roithe  panacea  for  what  ails  the 

jjcbn  picture  industry. 
May  TV  will  be  as  competitive 
a(:he  entertainment  dollar  as  any 
jE:  form  of  show  business,"  Cor- 
ia  told  the   group.   "In  addition, 

M;  will  be  the  competition  with 
fj  can  be  had  for  nothing.  It  may 
al  momentary  local  successes  be- 

.Mi  of  novelty  but  theatre  men 
u'jld  not  dread  it  as  putting  an  end 
eir  business. 


Sees  Spur  to  Ad  Men 

•on't  believe  the  advertisers  who 
providing  free  television  will 
.  still.  They  will  become  more 
letitive  than  ever  with  free  pro- 
s  of  better  quality.  The  ad  man's 
luity  will  reach  new  heights  if 
TV  becomes  operational, 
heatrical  motion  picture  produc- 
also  will  become  more  competi- 
to  pay-TV  in  the  effort  to  get 
udience  off  its  ottoman  and  into 
res. 

s  a  spectre,  pay-TV  can  have  the 
of  stimulation  to  more  effort, 
film  quality.  If  it  becomes  real- 
will  find  its  own  row  hard  to 
n  competition.  The  principle  of 
)ing  will  not  be  suspended  by 
"V.  People  will  shop  for  what  is 
it  a  given  time.  Then  they  will 
for  the  most  for  their  dollars, 
lorn  of  choice  will  produce  hits 
lops,  just  as  it  does  at  all  times, 
more  pay-TV  opportunities,  the 
necessity  for  choice  is  involved. 

Emphasizes  Gambling  Angle 

ie  dramatic  bonanza  of  a  $20,- 
00  gross  in  a  single  night  is  as 
If  way  from  hard-nosed  reality  as 
dds  on  finding  uranium,  which, 
ie  way,  did  not  last  so  long 
millionaire-maker.  The  fact  that 
ild  happen  once  in  a  great  while 
lure  otherwise  sensible  people 
a  never-never  land  of  shouting 

believe  theatrical  exhibition  has 
v!ssb  fear  from  pay-TV  than  it  now 
"  aj  Exhibitors  used  to  competition 
ic    that    competition    cannot  be 
iijiated  but  must   be   met  with 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


STANLEY  KRAMER's  "Inherit  The  Wind,"  which  will  be  nationally 
released  by  United  Artists  in  the  fall,  will  be  spotlighted  TVia  NBC 
Sept.  4  when  the  "Edwin  Newman  Reporting"  program  will  feature 
highlights  of  the  famous  "Scopes  Trial"  which  took  place  at  Dayton, 
Tenn.,  back  in  1925  with  William  Jennings  Bryan  opposing  Clarence 
Darrow.  This  event  inspired  the  original  Broadway  play  bv  Jerome  Law- 
rence and  Robert  E.  Lee  from  which  the  screen  adaptation  was  written 
by  Nathan  E.  Douglas  and  Harold  Jacob  Smith.  .  .  .  Johnny  Farrar, 
student  at  University  of  Virginia  and  son  of  the  famous  Washington,  D.C. 
author,  Larston  D.  (Washington  Lowdown)  Farrar,  took  a  part-time  job 
at  the  RKO  Keith's  Theatre  in  Washington,  managed  by  Quigley  Award 
Winner  Jerry  Baker.  Johnny  wanted  to  learn  the  theatre  business  and 
at  the  same  time  SEE  Movies  FREE.  So,  for  the  past  few  weeks  biz  on 
"The  Apartment"  has  been  SRO  and  Johnny '11  be  lucky  if  he  gets  to  see 
the  next  booking,  "Elmer  Gantry."  Writes  Johnny,  ".  .  .  but  I'm  not 
really  disappointed  because  Mr.  Baker  has  been  so  swell  that  I'm  happy 
that  his  box  office  is  so  busy."  .  .  .  Vice  prexy  and  general  manager  Rob- 
ert Leder,  of  RKO  General  has  announced  that  installation  of  NBColor 
equipment  is  already  underway  and  some  time  this  fall  a  minimum  of 
144  hours  of  color  films  will  be  skedded  over  WOR-TV's  "Million  Dollar 
Movie"  series,  making  this  the  first  time  an  indie  station  in  the  New 
York  area  has  offered  color  TV  programming.  .  .  .  Phil  Clarke,  for  years 
"Mr.  Keen"  of  the  great  radio  CBSeries  (which  may  soon  be  seen  on  TV) 
has  just  completed  a  featured  role  in  Screen  Gems'  "Manhunt."  Clarke 
is  one  of  the  most  brilliant  thesps  on  the  coast  and  if  the  "Mr.  Keen" 
series  does  get  past  the  planning  stage,  he  should  be  the  star  of  the 
T Version.  .  .  . 

it    .  -ft 

In  his  luncheon  speech  at  Detroit,  held  to  commemorate  station  WWJ's 
40th  year  on  the  air  and  on  NBC  affiliate,  Robert  Sarnoff  revealed  that  in 
the  past  decade  the  number  of  radios  in  use  almost  doubled— from  85 
million  to  about  156  million.  .  .  .  Allen  (Popeye)  Swift  is  writing  a  book 
of  original  children  stories  which  he'll  personally  illustrate.  .  .  .  Tina 
Robin  has  signed  to  thrush  for  six  weeks  at  Silverman's  Broadway  bistro 
Nov.  24.  .  .  .  Hal  Leyshon  flew  to  Hollywood  for  a  quick  business  trip 
and  returns  to  Gotham  Wednesday.  .  .  .  L.  Wolfe  Gilbert  flew  in  from 
the  coast  to  attend  the  funeral  of  Paul  Cunningham,  former  president  of 
ASCAP  ...  Of  special  interest  to  arid  areas  of  the  world,  three  docu- 
mented radio  programs,  "Arizona  Water  Story,"  have  been  prepared, 
will  be  broadcast  over  KPHO,  Phoenix,  Ariz,  and  made  available  for 
rebroadcasting  by  the  "Voice  of  America."  A  low  bow  to  Program  Direc- 
tor Larry  Burroughs  of  KPHO  who  was  responsible  for  this  fine  endea- 
vor, instigated  by  John  Wiggin  of  the  U.S.  Information  office  and  assisted 
by  Stephen  Shadegg  and  local  farmers.  .  .  .  Trude  Adams,  20th  Cen- 
tury-Fox recording  artist  and  frequently  seen  on  the  Ed  CBSullivan 
show,  starts  an  indefinite  engagement  at  the  Copa  in  Gotham  Sept.  8. 
.  .  .  Hume  Cronyn  en  route  to  the  coast  to  co-star  with  Barbara  Stan- 
wyck in  "Good  Citizens,"  one  of  the  segs  of  the  upcoming  "Baibara 
Stanwyck  Theatre"  program  skedded  for  NBChannelling  in  the  fall.  .  .  . 
Alan  Kins;  has  a  cute  idea  for  a  regular  "report  from  the  White  House" 
to  be  called  "Meet  The  Prez."  Len  Wayland,  who  will  produce  "The 
Fair  Sex"  for  Broadway  in  Nov.  and  is  seen  regularly  as  an  actor  in 
"From  These  Roots"  TVia  NBC,  has  added  another  chore  to  his  busy 
orbit;  he  edits  "Takes  &  Retakes"  for  Screen  Actors  Guild.  .  .  .  Formerly 
on  the  production  staff  of  "Do-Re-Mi,"  Ronnie  Greenberg  will  become 
assistant  to  Producer  Ed  Pierce  on  the  new  "Jan  Murray  Show"  over 
NBC-TV.  ... 


every  available  weapon.  The  wea- 
pons are  quality  entertainment  and 
penetrating  promotion.  The  motion 
picture  industry  can  meet  its  com- 
petition, free  or  pay.  While  doing  so, 
it  can  bring  another  golden  era  to 
the  screen  and  the  box-office. 

"One  group  sure  to  profit  from 
pay-TV  is  the  equipment  manufac- 
turers—if they  don't  sell  their  product 
on  time  payments." 


RCA  Appoints  Dunn 

Appointment  of  Emmett  B.  Dunn 
as  director  of  budgets  and  planning 
of  the  Radio  Corp.  of  America  was 
announced  at  the  weekend  by  Howard 
L.  Letts,  vice-president  and  con- 
troller of  RCA.  Dunn  has  served  dur- 
ing the  past  four  years  as  manager, 
custom  records,  RCA  Victor  Record 
Division. 


Fox-NTADeal 


{Continued  from  page  1) 
motion  pictures.   The   new  features 
will  be  available  immediately,  said 
NTA. 

Unger  said  deals  have  not  yet  been 
concluded  with  either  RKO  Teleradio 
or  CBS-TV.  The  former  has  offered 
$1,580,000  for  four  markets,  whereas 
NTA's  asking  price  is  $1,900,000  for 
those  markets.  A  compromise  between 
the  two  figures  is  anticipated.  CBS-TV 
reportedly  already  has  signed  deals 
for  three  markets  for  a  total  of  $670,- 
000  in  anticipation  of  an  early  closing 
with  NTA. 

The  new  20th-Fox  post-'48  films 
include  such  top-quality  features  as 
"All  About  Eve,"  "Come  To  The 
Stable,"  "The  Gunfighter,"  "A  Letter 
To  Three  Wives,"  "Mr.  880,"  "12 
O'Clock  High,"  "Panic  In  The 
Streets,"  "Pinky,"  "Down  To  The 
Seas  In  Ships"  and  "Father  Was  A 
Fullback." 

Among  the  pre-1948s  in  the  newly 
acquired  group  are  "Berkeley 
Square,"  "Cavalcade,"  "Marie  Gal- 
ente,"  "The  Power  And  The  Glory" 
and  "Caravan." 

Starring  in  these  full-length  fea- 
tures are  such  top  stars  as  Bette  Davis, 
James  Mason,  Gregory  Peck,  Cary 
Grant,  James  Stewart,  Maureen 
O'Hara,  Spencer  Tracy,  Richard  Wid- 
mark,  Jeanne  Crain,  Paul  Douglas, 
Fred  MacMurray,  Edward  G.  Robin- 
son, Loretta  Young,  Tyrone  Power, 
Burt  Lancaster,  Jack  Palance,  Susan 
Hayward,  and  Anne  Baxter. 

With  the  acquisition  of  the  new 
81  20th-Fox  pictures,  NTA  now  has 
522  features  from  that  studio  avail- 
able for  television  viewing. 

FCC  Told  UHF  Bands 
Needed  for  Defense 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  21.  -  The 
defense  department  and  other  national 
defense  agencies  have  infomied  the 
Federal  Communications  Commission 
that  they  cannot  spare  any  ultra-high- 
frequency  TV  channels  for  non-gov- 
ernment use.  The  FCC  had  proposed 
two  alternative  plans  for  exchange  of 
channels  between  222  and  450  mega- 
cycles since  the  agency  feels  that  TV 
bands  should  be  contiguous. 

The  proposals  were  rejected  by  the 
Civil  and  Defense  Mobilization  in  a 
letter  to  FCC  chairman  Ford.  Neither 
of  the  FCC  plans  could  be  put  into 
action  without  weakening  national 
defense,  said  Leo  Hoegh,  head  of  the 
CDM  office. 


Senate  Unit  OK's 

{Continued  from  page  1) 
inate  the  Federal  Communications 
Commission's  power  to  put  stations 
off  the  air  for  brief  period.  It  also 
allows  FCC  to  punish  ( by  a  maximum 
forfeit  of  $10,000)  offenses  that  take 
place  in  the  single  year  prior  to  pro- 
ceedings before  the  commission  con- 
cerning the  alleged  rule-breaking. 

Stations  accused  of  broadcasting 
malpractices  will  be  heard  by  FCC 
before  penalty  is  imposed. 


jOL.  88,  NO.  37 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  AUGUST  23,  1960 


TEN  CENTS 


DITOR1AL 


J.S.  Image  Abroad 


Rj'  Sherwin  Kane 

N  a  recent  column  for  Scripps- 
Howard  newspapers,  Richard 
Starnes  commented  on  a  poll  con- 

icted  among  a  group  of  Indian  stu- 

;nts  on  their  attitudes  toward  the 

nited  States. 

Starnes  wrote:  "Eight  hundred  stu- 
:nts,  presumably  a  valid  cross-sec- 
Hi  of  the  class  that  will  rule  In- 
a's  400  million  souls  in  the  decades 

come,  were  polled.  More  than 
I  per  cent  gave  Hollywood  movies 

the    principal    source    of  their 
mwledge  of  the  United  States." 
Secondary  sources   of  information 


eluded  magazines  and  newspapers, 
>oks,  Voice  of  America  radio  and 
>cumentary  films.  Starnes  reported 
at  the  poll  disclosed  among  other 
ings  that  the  students  thought  the 
.S.  was  giving  India  the  most  aid 
id  the  most  advantageous  aid,  in 
imparison  with  the  Soviet;  that 
resident  Eisenhower  was  more 
>pular  with  them  than  Premier 
hrushchev,  and  so  on,  and  yet  a 
rge  percentage  of  them  were  un- 
pnvinced  that  the  United  States  was 
)ing  all  it  should  to  promote  peace. 

• 

Starnes  notes  that  the  favorable 
ipressions  of  the  U.S.  could  have 
.tan  derived  from  films,  which  pro- 
ded  the  largest  number  in  the 
oup  with  their  impressions  of 
merica,  but  that  the  lack  of  con- 
ction  that  we  are  not  doing  all  we 
lould  to  promote  peace  is  something 
at  comes  within  the  province  of 
Rcial  government  agencies,  such  as 
e  Voice,  rather  than  theatrical  mo- 
rn pictures. 

The  columnist  asks:  "Why,  for  in- 
ince,  is  the  Voice  of  America  re- 
fively  ineffective  among  the  stu- 
mts?  VOA  is  (available)  free  and 
is  as  its  sole  aim  the  promotion  of 
nited  States  interests.  The  flickers, 
lely  motivated  by  profit  and  costly 
see,  seem  a  better  propaganda 
;hicle." 

• 

Starnes'  conclusion  may  seem  some- 
hat  naive  to  industry  members  who 
ive  repeatedly  pointed  out  over  the 
;ars  the  immensely  valuable  work 
le  American  motion  picture  does 
(Continued  on  page  2) 


Censorship  of  Film  Ads  Could  Spread 
To  Other  Fields,  Editors  Are  Warned 

Citing  the  provision  in  the  Pennsylvania  censorship  law  pertaining  to  the 
censorship  of  film  advertising  in  newspapers,  which  the  Dauphin  County 
court  held  invalid,  the  119th  in  the  series  of  COMPO  ads  in  Editor  h  Publisher 

again  warns  editors  that  censorship 
of  newspapers  is  part  of  the  program 
of  those  persons  leading  the  film  cen- 
sorship drive. 

Newspaper  editors  and  publishers, 
the  ad  points  out,  "should  be  the 
first  to  realize  that  if  censorship  is 
allowed  to  grow  in  one  field,  it  will 
soon  spread  to  others,  including  their 
own  protected  pastures." 

Under  the  heading,  "Film  Censor 
Law  Hitting  Press  Ruled  Unconstitu- 
tional," the  ad  says: 

"In  discussing  film  censorship  in 
(Continued  on  page  5) 


Marcus  Action 


Special  'Midnight' 
Drive  for  Women 


(Picture  on  page  3) 

A  "campaign  within  a  campaign," 
designed  as  a  major  part  of  Univer- 
sal's  promotional  effort  on  the  Ross 
Hunter  film,  "Midnight  Lace,"  and 
aimed  specifically  at  women,  was  out- 
lined to  the  trade  press  yesterday  at 
the  home  office  by  Philip  Gerard, 
Universal's  Eastern  advertising  and 
publicity  director. 

The  special  campaign  has  been 
built  around  the  elaborate  wardrobe 
worn  chiefly  by  Doris  Day  in  the 
(Continued  on  page  3) 


Univ.  Revamps  Short 
Subjects  '6?  Program 

Universal  Pictures  is  revamping  its 
1960-1961  short  subjects  releasing 
program,  it  was  announced  yesterday 
by  F.  J.  A.  McCarthy,  assistant  gen- 
eral sales  manager  who  supervises 
the  company's  short  subjects  distribu- 
tion. He  said  this  was  being  done  be- 
cause of  increased  emphasis  in  the 
industry  on  big  box  office  pictures 
designed  for  extended  run  engage- 
ments. 

With  Walter  Lantz  increasing  his 
(Continued  on  page  2) 


on 

Theatres  Is  Upheld 

Special  to  THE  DAILY 
HARTFORD,  Aug.  22.-The  Con- 
necticut State  Supreme  Court  of  Er- 
rors has  ruled  that  an  ordinance  of  the 
city  of  New  Rritain  requiring  a  police- 
man to  be  present  in  all  motion  pic- 
ture theatres  is  valid.  The  ordinance 
had  been  challenged  in  State  Superior 
( Continued  on  page  4 ) 

Rivoli  Books  'Alamo' 
Oct.  26  on  Roadshow 

John  Wavne's  Todd-AO  production 
of  "The  Alamo"  will  have  its  New 
York  premiere  at  the  Rivoli  Theatre 
Oct.  26,  it  was  announced  yesterday 
by  Wayne,  who  produced  and  direct- 
ed the  picture  for  United  Artists  re- 
( Continued  on  page  4) 


Editor  Finds  'Air-Conditioned  Movies1 
Far  Preferable  to  Television  'Hot  Air' 


Special  to  THE  DAILY 

NILES,  O.,  Aug.  22.— The  reopening  of  the  Robins  Theatre,  only  one  in  this 
town  of  over  16,000,  which  had  been  closed  for  six  months  due  to  fire  damage, 
inspired  Walter  Wick,  editor  of  The  Niles  Daily  to  come  out  with  an  editorial 
in  the  August  1  issue  headed  "Movie 


ELEVISION  TODAY— page  5 


Is  Good  Relief." 

The  editorial  went  on  to  say:  "With 
all  the  hot  air  television  viewers  have 
had  to  endure  during  the  national 
political  conventions,  the  air  con- 
ditioning found  in  a  good  movie  is 
a  welcome  relief. 

"After  six  months  of  doing  without 
local  movies,  the  films  being  shown 


at  the  newly-remodeled  Robins  Thea- 
tre are  pleasant  relaxation  indeed. 

"Television  will  never  replace  the 
movie  as  the  way  to  wind  up  a  good 
evening's  entertainment." 

The  Robins  Theatre  is  a  unit  of  a 
chain  of  theatres  belonging  to  the 
Robins  Amusement  Co.,  Warren,  O. 
headed  by  Leon  Enken,  Jr. 


Allied  to  Fill 

New  Executive 
Post  Soon 


At  Salary  Commensurate 
With  Individual 's  Status 


Special  to  THE  DAILY 

MILWAUKEE,  Aug.  22.  -  Nego- 
tiations are  scheduled  to  start  soon 
for  someone  to  fill  the  newly  created 
post  of  executive  director  of  Allied 
States.  Ren  Marcus,  recently  named 
interim  board  chairman  of  Allied,  is 
scheduled  to  leave  for  New  York  to 
open  talks  with  several  persons  sought 
for  the  position. 

Despite  recent  reports  that  A.  W. 
Schwalberg,  head  of  Citation  Films, 
was  being  sought  for  an  executive 
position  with  International  Films,  a 
new  company  with  which  former  New 
( Continued  on  page  4 ) 


Film  Stocks  Cited 
By  'Financial  )Norld' 

Good  earnings  prospects  for  motion 
picture  companies  are  indicated  in  an 
article  in  the  current  issue  of  Financial 
World  under  the  heading  "Prosperous 
Era  for  Movie  Makers." 

The  financial  magazine  terms  Uni- 
versal's operations  as  "One  of  the 
most  outstanding  performances,"  and 
adds  that  U-I  and  M-G-M  "appear  to 
have  found  the  magic  touch  and  their 
(Continued  on  page  4) 


Report  Goldstein  Permanent 
20th-Fox  Production  Head 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  22.-Reports 
here  that  Robert  Goldstein,  who  on 
July  15  was  named  temporary  head 
of  production  at  20th  Century-Fox, 
has  been  given  permanent  status  in 
that  capacity  could  not  be  confirmed 
tonight  due  to  the  fact  that  Spy- 
ros  P.  Skouras,  head  of  the  company, 
had  left  for  New  York. 

Goldstein  was  named  temporaiy 
head  of  the  studios  following  the 
death  of  Buddy  Adler. 


2 


Motion  Picture  Daily 


Tuesday,  August  i 


PERSONAL 
MENTION 


EDITORIAL 


M 


EYER  M.  HUTNER,  vice-presi- 
dent of  William  Goetz  Produc- 
tions in  charge  of  advertising-publicity, 
will  leave  here  tomorrow  for  Phila- 
delphia. 

Douglas  Amos,  general  manager 
of  Lockwood  &  Gordon  Enterprises, 
Boston,  has  returned  there  from  Hart- 
ford. 

• 

Nat  Barach,  branch  manager  in 
Cleveland  for  National  Screen  Service, 
has  left  there  with  Mrs.  Barach  for 
New  York  and  Schroon  Lake. 
• 

Morris  Lefko,  in  charge  of  domes- 
tic distribution  for  M-G-M's  "Ben- 
Hur,"  and  his  assistant,  Mel  Maron. 
are  in  Dallas  from  New  York  for  meet- 
ings with  John  S.  Allen,  M-G-M 
Southwest  division  manager. 

Harold  Hecht,  producer,  has  re- 
turned to  New  York  following  a  four- 
week  trip  to  England,  Spain  and  Yugo- 
slavia. 

• 

Irving  Hillman,  New  England  ad- 
vertising-publicity director  for  Stan- 
ley Warner  Theatres,  has  returned  to 
New  Haven  from  Hartford. 


Pandro  S.  Berman,  producer  of 
"Butterfield  8"  for  M-G-M,  has  re- 
turned to  Hollywood  following  a  short 
vacation. 

• 

Jack  Silverthorne,  manager  of  the 
Hippodrome,  Cleveland,  has  left  there 
with  Mrs  Silverthorne  for  a  fish- 
ing trip  in  Canada. 

Phoenix  Film  Studios 
Declares  Dividend 

Special  to  THE  DAILY 

PHOENIX,  Aug.  22.  -  A  five  per 
cent  cash  dividend  for  the  quarterly 
period  ending  Aug.  20  has  been  de- 
clared by  Phoenix  Film  Studios,  it 
was  reported  by  Kenneth  Altose,  pres- 
ident, following  a  meeting  of  the 
board  of  directors.  The  dividend,  Al- 
tose noted,  is  directly  attributable  to 
first  net  earnings  from  the  company's 
motion  picture,  "Four  Fast  Guns," 
currently  in  its  fifth  month  of  domestic 
release  by  Universal  -  International. 
The  distribution  agreement  with  U-I 
has  79  more  months  to  run.  TV  and 
foreign  sales  rights  are  retained  by 
Phoenix  Films  Studios. 

The  picture  has  been  sold  to  Lud- 
gate  Productions  for  United  Kingdom 
distribution,  and  negotiations  are  un- 


( Continued  from  page  1 ) 
by  way  of  selling  the  U.  S.,  its  prod- 
ucts and  its  way  of  life  to  people 
all  over  the  world. 

It  does  that  job  well  because  its 
mission  is  not  to  propagandize,  but 
to  entertain.  The  Voice  of  America 
and  other  government  instrumentali- 
ties, no  matter  how  good  a  propa- 
gandist^ job  they  do,  cannot  hope 
to  be  as  effective  as  the  film  for  that 
very  reason. 

It  remains  only  to  refer  the  re- 
sults of  the  Indian  students'  poll  to 
those  highly  vocal  critics,  in  Con- 
gress and  out  of  it,  who  insist  upon 
believing  that  the  only  images  of 
America  carried  abroad  by  Holly- 
wood films  are  damaging  ones. 

Gritting  Still  Missing 
In  Airplane  Flight 

Special  to  THE  DAILY 
OKLAHOMA  CITY,  Aug.  22.-No 
word  had  been  received  here  yet  to- 
day on  the  whereabouts  of  Henry  S. 
Griffing,  president  of  Video  Independ- 
ent Theatres,  who  has  been  missing 
for  several  days  along  with  three 
members  of  his  family.  Griffing  was 
piloting  his  private  plane  on  a  flight 
that  left  Teterboro,  N.J.,  Airport  last 
Tuesday  morning.  He  had  filed  no 
flight  plan,  but  associates  said  he 
planned  to  fly  to  Oklahoma. 

Officials  of  Video  Theatres  have 
offered  a  $5,000  reward  for  informa- 
tion leading  to  the  discovery  of  the 
Griffing  family  and  the  airplane.  Vi- 
deo operates  theatres  in  Oklahoma 
and  West  Texas.  Griffing  is  also  sec- 
retary and  a  director  of  Oklahoma  TV 
Corp.,  which  owns  television  station 
KWTV  here. 

Griffing  is  well-known  for  his  pio- 
neer work  in  pay-TV,  having  con- 
ducted the  famed  Bartlesville  experi- 
ment two  years  ago.  In  addition  he 
was  one  of  the  first  independent  ex- 
hibitors to  apply  for  a  Telemeter 
franchise  last  spring. 


'Young  Men9  Strong 

CHICAGO,  Aug.  22.  -  Columbia 
Pictures'  release  of  Hall  Bartlett's  "All 
the  Young  Men"  grossed  $28,672  in 
the  first  four  days  of  its  run  at  the 
Roosevelt  Theatre  here.  The  manage- 
ment reports  this  figure  as  the  largest 
for  any  four-day  period  in  more  than 
two  years. 

Jules  Schwartz  to  N»  Y. 

HOLLYWOOD,  Aug.  22.  -  Jules 
Schwartz,  executive  director  and  gen- 
eral business  manager  of  Phoenix  Film 
Studios,  left  here  today  for  New  York. 

der  way  for  sales  to  Scandinavia,  Italy, 
Singapore,  the  Philippines  and  Ma- 
laya, as  well  as  Latin  America. 


New  Hearing  on  Bicks 
Scheduled  Wednesday 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  22.-Efforts 
by  Sen.  Keating  (R..  N.  Y. )  to  have 
the  nomination  of  Robert  A.  Bicks  re- 
ported out  of  the  Senate  judiciary 
committee  were  beaten  back  in  a 
closed  session  of  the  group.  In  fact, 
another  hearing  on  Bick's  qualifica- 
tions is  scheduled  for  Wednesday. 

The  judiciary  committee  voted  to 
report  favorably  a  number  of  bills  on 
war  claims.  It  did  not  adopt  the  Keat- 
ing proposal  to  permit  the  sale  to  U.S. 
citizens  of  General  Aniline  &  Film 
Corp.  This  will  be  offered  separately 
by  Sen.  Keating  unless  a  meeting 
scheduled  by  the  committee  with 
representatives  of  the  Departments  of 
State  and  Justice  results  in  a  commit- 
tee recommendation  that  it  be  added 
to  the  bill  as  reported. 

Claims  of  motion  picture  companies 
for  losses  suffered  as  a  result  of  Japan- 
ese confiscation  of  films  would  be 
allowable  under  the  version  of  a  war 
claims  bill  reported  by  the  committee. 
This  provision,  sponsored  by  Sen. 
Dodd  (D.,  Conn.)  was  not  in  the  bill 
when  it  passed  the  House.  The  Sen- 
ate committee  also  deleted  the  parts  of 
the  House-passed  measure  that  pro- 
vided for  payment  of  claims.  Under 
the  bill  sent  to  the  Senate,  claims  can 
be  made,  but  no  funds  are  made  avail- 
able for  payment.  This  bill  will  be 
handled  in  separate  legislation. 

House  for  Labor  Group 
As  Pay-Bill  Conferees 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  22.  -  The 
House  tomorrow  will  give  the  mini- 
mum wage  bill  one  of  its  final  testings. 
It  will  move,  in  accordance  with  cus- 
tom, to  obtain  unanimous  consent  to 
appoint  members  of  the  Labor  Com- 
mittee as  conferees  with  the  Senate 
on  the  final  version  of  the  bill. 

Speaker  Rayburn  (D.,  Tex.)  said 
that  he  had  spoken  to  labor  commit- 
tee chairman  Barden  (D.,  N.  C. ),  who 
indicated  that  he  knew  of  no  reason 
why  there  should  be  any  objection. 
If  any  member  desires  to  obstruct  the 
bill,  however,  he  can  object.  In  that 
case,  the  rules  committee  would  have 
to  act  before  conferees  could  be  ap- 
pointed. 

Though  there  had  been  some  fear 
that  the  rules  group  might  try  to  block 
the  wage  bill,  this  has  apparently 
diminished. 

Senate  conferees  have  already  been 
appointed.  They  are:  Kennedy  (D., 
Mass.);  McNamara  (D.,  Mich.); 
Morse  (D.,  Ore.);  Randolph  (D., 
W.  Va.);  Goldwater  (R.,  Ariz.); 
Dirksen  (R.,  111.);  and  Prouty,  (R., 
Vt.). 

In  the  normal  course  of  events,  the 
House  will  also  send  seven  to  the  con- 
ference. 


Univ.  Sho 


t 


( Continued  from  page 
production  by  almost  a  third 
sal  will  distribute  19  new  jVa 
Lentz  color  cartoons  insteacaf 
previous  13  which  have  prev  fed 
many  years.  There  will  alsc  be 
reissues  of  Lantz  color  cartoo  \  n 
ing  available  a  total  of  25  |ie 
color  cartoons,  McCarthy  no 
new  Walter  Lantz  cartoons 
ing  so  produced  that  they  car  klsc 
projected  with  an  anamorp]  :  1 
making  them  adaptable  to  alDjpe 
theatre  programs. 

Continuing  the  company's.  Jm| 
sis  on  color  subjects,  there  kill 
two  new  two-reel  color  spec  lis 
eight  new  one-reel  color  spec js, 
Carthy  anounced.  Universal  til 
again  have  a  one-reel  subj  t 
winter  titled  "Football  Highdit 
1960." 

The  two,  two-reel  specials  iv< 
ready  been  designated  and  arf'P 
ic  Paradise"  and  "Jazz  Oriei  jl. 

Completing  the  program  f  > 
subjects  for  1960-1961,  NIK 
announced,  will  be  104  issuoiot 
Universal-International  news/fel. 


Roach,  Jr.,  Case  f 
TV  and  Theafre  Fir 


From  THE  DAILY  Bure 

HOLLYWOOD,  Aug.  2. 
Roach,  Jr.,  and  Carrol  Cha 
announced  the  formation  of  ! 
Enterprises  for  the  developr 
production  of  television  anc 
picture  features. 

Roach  and  Case  produced 
Squad"  and  "Public  Defende 
other  TV  series.  Plans  call 
television  pilots  to  begin  imn 
and  four  features  to  be  mac 
the  next  12  months.  Headqua 
be  at  the  Hal  Roach  Studios 


"R 


er 


Rank  Egyptian  Dt 

LONDON,  Aug.  22.  -  Ts 
Organisation  announced  an  a  ee 
has  been  signed  between  J  A 
Rank  Overseas  Film  Distribiiirs 
Egyptian  distributor  Max  Na  fc 
distribution  by  him  of  some  20 
ductions  in  Egypt  and  neitih 
territories.  The  arrangemer  c 
most  of  the  films  lately  mail  i 
the  Rank  banner. 


NEW  YORK  THE! 


j —  RADIO  CITY  MUSIC  H.I 

Rockefeller  Center  •  Ci  6-461 

"SONG  WITHOUT  E  D 

THE  STORY  OF  FRANZ  LISZT  stain* 

01  P.  .  B0GARDE  as  Frames- 

k  COLOMBIA  PICTURE  la  ClnmSeeti  t  East 
ON  THE  GREAT  STAGE '  TEST  IV 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor; ;  Herbert/. 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywoc:  a 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D  U;  London  ire 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  ot  the  wor.  i 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center  New  York  2U,  Llr:  / 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Kaymona  tan 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  is  tirs  . 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  tame.  Jinterea  s 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1«79.  Subscription  rates  per  year,  $6  in  the  Americas  and  $;2  foreign,  bingle  cue. 


st  2 


Tuesday,  August  23,  1960 


Motion  Picture  Daily 


)  jrend  to  Suburb  Shops 
fought  in  Cleveland 


car 


Special  to  THE  DAILY 

CLEVELAND,  Aug.  22.  -  The 
Cleveland  Downtown  Association  is 
staging  a  "downtown  festival"  next 
Thursday  through  Saturday  to  com- 
at  die  growing  tendency  to  neigh- 
borhood shopping  center  patronage. 
Department  stores  and  other  down- 
own  merchants  will  participate  in  a 
'treasure  chest"  from  which  some 
"T'1 1,500  prizes  will  be  drawn,  including 
lir  and  sea  tours,  wardrobes  for  men 
ind  women,  home  furnishings,  jewel- 
iry,  furs,  etc. 

Restaurants  and  hotels  will  feature 
ipecial  80-cent  lunches  and  parking 
ots  will  offer  25-cent  discount  to  mo- 
orists  whose  tickets  have  been  vali- 
■ty  lated  by  participating  stores. 

Loew's  State  Theatre  will  hold  a 
pecial  35-cent  bargain  cartoon  mati- 
lee  on  Thursday  and  the  following 
ay  Loew's  Ohio  Theatre  will  offer  a 
educed  rate  youth  admission  price. 
Jala  displays  and  promotions  will  oc- 
upy  the  entire  downtown  shopping 
rea  in  an  effort  to  reestablish  it  as  the 
ewsr  nain  shopping  area  of  Greater  Cleve- 
.ind. 


•P 

!f 

linn 

™  Paramount    Pictures    will  release 

Chas 


Paramount  Sets  Seven 
or  Sept.-Dec.  Release 


even  major  productions  in  the  period 
eptember  through  December,  1960, 
.vo  more  than  at  the  same  time  last 
ear,  George  Weltner,  vice-president 
l  charge  of  world  sales,  announced 
esterday. 

Paramount's  September  releases  will 
e  Dino  DeLaurentiis'  "Under  Ten 
lags,"  and  "The  Boy  Who  Stole  a 
lillion,"  George  Brown  production. 
In  October-November,  Paramount 
ill  release  Maleno  Malenotti's  "The 
avage  Innocents."  Hal  Wallis'  "G.I. 
rj^lues,"  will  be  Paramount's  Thanks- 
ving  holiday  release. 
In  December,  Paramount  releases 
MiafiU  include  Ponti-Girosi's  "A  Breath 
f  Scandal,"  and  Jerry  Lewis'  "Cin- 
itrita  srFella." 

Set  for  special  engagements  only 
i  December  is  Ray  Stark's  "The 
7orld  of  Suzie  Wong." 


m 


[ward  for  Stewart 

PARIS,  Aug.  20  (By  Air  Mail)  - 
mes  Stewart  has  been  named  the 
ist  foreign  actor  of  the  year  for  his 
■rformance  in  Paramount's  "Vertigo" 
'  the  French  publications,  Figaro 
;d  Cinemonde.  The  actor  was  pre- 
nted  with  the  award  by  Maurice 
levalier  on  the  set  of  "Fanny"  here 
which  Chevalier  stars.  Stewart  has 
'en  in  Europe  on  vacation  and  re- 
med  to  the  U.S.  at  the  weekend. 


7.  A.  Jackson  Dies 

ATLANTA,  Aug.  22.  -  William 
Mey  Jackson,  for  many  years  as- 
ciated  with  Storey  Theatres  in 
Jcatur,  Ga.,  as  operator,  died  at  a 
;al  hospital  here  following  a  short 
ness. 


DISCUSSING  "MIDNIGHT  LACE":  at  the  Universal  home  office  yesterday, 
left  to  right,  Paul  Kamey,  Eastern  Publicity  manager;  Herman  Kass,  executive 
in  charge  of  exploitation;  Phil  Gerard,  Eastern  advertising  and  publicity 
director;  and  Jerome  M.  Evans,  Eastern  promotional  manager. 

'Midnight' Drive  for  Women 

( Continued  from  page  1 ) 


film.  It  is  a  six-minute  subject  in  color 
which  is  at  once  a  fashion  show  and  a 
trailer. 

Hunter,  who  also  produced  "Port- 
rait in  Black"  and  "Imitation  of  Life," 
for  Universal,  knows  how  to  make 
films  for  the  feminine  audience, 
Gerard  emphasized.  He  said  Hunter 
has  insisted  "there  is  no  box  office 
success  without  women." 

Gerard  said  that  according  to  the 
Sindlinger  organization,  in  the  first 
26  weeks  of  1960,  on  an  average  of 
seven  out  of  ten  pictures,  more  than 
50  per  cent  of  the  audience  was  com- 
posed of  women.  With  this  in  mind, 
and  with  the  idea  of  attracting  more 
women  to  see  "Midnight  Lace,"  Uni- 
versal  has  undertaken  an  experiment 
with  the  short  subject  which  features 
ten  highly  diversified  changes  and  a 
running  commentary  by  Irene,  the 
fashion  designer. 

Available  Free 

The  short  will  be  available  without 
charge  to  all  theatres  which  will  show 
"Midnight  Lace"  and  well  in  advance 
of  the  playdate.  There  will  be  a 
"Midnight  Lace"  hair  color  promo- 


tion in  beauty  shops,  a  millinery  pro- 
motion designed  by  Mr.  John,  a  fash- 
ion award  for  the  most  best  dressed 
women,  and  a  national  dress  design 
contest  with  a  prize  of  a  trip  to  Cali- 
fornia. 

Stores  to  Get  16mm  Version 

The  six-minute  sequence  will  be 
made  available  in  16mm  to  depart- 
ment stores  throughout  the  country. 
In  each  store  one  woman  will  re- 
ceive an  Irene  suit.  These  stores  will 
present  "Midnight  Lace"  passes  to 
customers.  The  short  subject  will  be 
shown  all  day  in  stores  throughout 
the  country.  The  short  will  also  be 
shown  at  women's  clubs,  and  in 
schools  to  show  the  influence  of  good 
fashions. 

Another  promotional  feature  will  be 
a  pamphet  of  "Midnight  Lace"  fash- 
ion and  beauty  tips  prepared  by  Irene 
and  Buddy  Westmore. 

The  conference  was  also  attended 
by  Herman  Kass,  executive  in  charge 
of  national  exploitation,  Paul  Kamey, 
Eastern  publicity  manager,  and  Je- 
rome Evans,  Eastern  promotion  man- 
ager. 


TOA  to  Hear  Fabian  on 
ACE  Production  Plans 

S.  H.  Fabian,  chairman  of  the 
American  Congress  of  Exhibitors,  will 
report  to  the  annual  convention  of 
Theatre  Owners  of  America  at  the 
Ambassador  Hotel,  Los  Angeles,  Sept. 
13-16,  on  the  ACE  production  pro- 
gram, Albert  M.  Pickus,  TOA  presi- 
dent, announced  yesterday. 

ACE  last  week  announced  that  in- 
dependent circuits  have  contributed 
$1,000,000  to  its  projected  new  exhib- 
itors' production  company  to  which 
the  five  major  circuits  had  pledged 
$2,000,000  previously. 

The  theatre  association  was  among 
the  contributors. 

Pickus  said  that  Fabian,  who  is  also 
treasurer  of  TOA,  will  address  the 
opening  luncheon  on  Tuesday  Sept. 
13. 


Reduce  Tax  Values  on 
Two  Cinn.  Theatres 

Special  to  THE  DAILY 
CINCINNATI,  Ohio,  Aug.  22.-The 
county  board  of  revision  has  reduced 
tax  values  on  the  buildings  housing 
Cincinnati's  two  largest  downtown  the- 
atres, it  was  made  known  by  James 
R.  Clark,  Jr.,  who,  as  president  of  the 
board  of  county  commissioners,  heads 
the  board  of  revision.  Spencer  Kuhn, 
as  trustee  of  the  Albee  Theatre,  was 
granted  a  reduction  of  $30,000  on  the 
theatre  building,  making  its  tax  valua- 
tion $270,000.  The  building  had  been 
tax  valued  at  $300,000. 

The  RKO  Midwest  Corp.  was  given 
a  reduction  of  $20,000  on  its  Palace 
Theatre  Building,  making  the  valua- 
tion $180,000.  The  building  had  been 
listed  for  $200,000  on  land  with  a  tax- 
value  of  $550,090. 


PEOPLE 


Ralph  Bellamy,  president  of  Actors 
Equity  Association,  has  been  named 
chairman  of  the  Committee  of  Arts 
and  Sciences  of  the  New  York  State 
Democratic  Campaign,  it  has  been 
announced  by  Harry  Brandt,  chair- 
man of  the  drive. 

□ 

B.  B.  Kreisler,  president  of  Inter- 
national Film  Associates  Corp.,  in- 
dependent producers  representatives, 
will  leave  here  tomorrow  for  Europe 
with  a  portfolio  of  44  independently- 
produced  post-1950  Hollywood  fea- 
tures to  be  offered  for  theatrical  or 
television  showing  in  the  Western 
European  countries.  On  his  itinerary 
are  Paris,  London,  Munich,  Rome  and 
Madrid. 

□ 

Vera  Servi,  for  the  past  four  years 
associated  with  Bernard  F.  Kamins 
public  relations  office  in  Hollywood, 
and  former  West  Coast  editor  of  the 
National  Audience  Board  newsletter, 
has  joined  the  public  relations  staff 
of  Kennedy-Walker,  Inc.,  Beverly 
Hills. 

□ 

Howard  Rose,  who  during  his  Navy 
service  was  active  in  motion  picture 
theatre  management,  has  been  named 
assistant  manager  of  the  Plaza  Thea- 
tre, Windsor,  Conn.,  a  unit  of  the 
Lockwood  &  Gordon  circuit.  He  suc- 
ceeds William  Christensen,  resigned. 

SMPTE  Volume  on  Film 
Processing  Published 

"Control  Techniques  in  Film 
Processing,"  prepared  by  a  special 
subcommittee  of  the  Laboratory  Prac- 
tice Committee  of  the  Society  of  M.  P. 
and  Television  Engineers,  has  been 
published  by  the  latter  to  serve  as  a 
guide  to  improved  film  processing  in 
the  industry. 

Designed  for  persons  engaged  in 
film  processing  in  laboratories  serving 
motion  picture,  television  and  the 
many  specialized  fields  such  as  high- 
speed and  instrumentation  photogra- 
phy, the  book  as  181  pages  and  73  il- 
lustrations. 

Each  of  the  10  chapters  of  the  book 
it  written  by  a  specialist  in  some  defi- 
nite phase  of  film  processing.  There  is 
a  foreword  by  E.  H.  Reichard,  chair- 
man of  the  SMPTE  Laboratory  Prac- 
tice Committee.  The  book,  which  was 
edited  by  Walter  I.  Kisner,  repre- 
sents two  years  of  effort  on  the  part 
of  the  special  subcommittee. 

Fire  Cancels  Premiere 

HOLLYWOOD,  Aug.  22.  -  Power 
lines  downed  in  a  raging  fire  near 
Reno  Sunday,  caused  cancellation  of 
the  world  premiere  of  20th-Fox's 
"Let's  Make  Love"  in  that  city  that 
night.  Junketeers  to  a  charity  pre- 
miere for  Jerry  Wald's  production  re- 
turned from  an  airfield  illuminated  by 
flares. 


Motion  Picture  Daily 


Tuesday,  August  23,  1 


PERSONAL 
MENTION 


MEYER  M.  HUTNER,  vice-presi- 
dent of  William  Goetz  Produc- 
tions in  charge  of  advertising-publicity, 
will  leave  here  tomorrow  for  Phila- 
delphia. 

• 

Douglas  Amos,  general  manager 
of  Lockwood  &  Gordon  Enterprises, 
Boston,  has  returned  there  from  Hart- 
ford. 

• 

Nat  Barach,  branch  manager  in 
Cleveland  for  National  Screen  Service, 
has  left  there  with  Mrs.  Barach  for 
New  York  and  Schroon  Lake. 
• 

Morris  Lefko,  in  charge  of  domes- 
tic distribution  for  M-G-M's  "Ben- 
Hur,"  and  his  assistant,  Mel  Maron, 
are  in  Dallas  from  New  York  for  meet- 
ings with  John  S.  Allen,  M-G-M 
Southwest  division  manager. 


Harold  Hecht,  producer,  has  re- 
turned to  New  York  following  a  four- 
week  trip  to  England,  Spain  and  Yugo- 
slavia. 

• 

Irving  Hillman,  New  England  ad- 
vertising-publicity director  for  Stan- 
ley Warner  Theatres,  has  returned  to 
New  Haven  from  Hartford. 


Pandro  S.  Berman,  producer  of 
"Butterfield  8"  for  M-G-M,  has  re- 
turned to  Hollywood  following  a  short 
vacation. 


EDITORIAL 


Jack  Silverthorne,  manager  of  the 
Hippodrome,  Cleveland,  has  left  there 
with  Mrs  Silverthorne  for  a  fish- 
ing trip  in  Canada. 

Phoenix  Film  Studios 
Declares  Dividend 

Special  to  THE  DAILY 

PHOENIX,  Aug.  22.  -  A  five  per 
cent  cash  dividend  for  the  quarterly 
period  ending  Aug.  20  has  been  de- 
clared by  Phoenix  Film  Studios,  it 
was  reported  by  Kenneth  Altose,  pres- 
ident, following  a  meeting  of  the 
board  of  directors.  The  dividend,  Al- 
tose noted,  is  directly  attributable  to 
first  net  earnings  from  the  company's 
motion  picture,  "Four  Fast  Guns," 
currently  in  its  fifth  month  of  domestic 
release  by  Universal  -  International. 
The  distribution  agreement  with  U-I 
has  79  more  months  to  run.  TV  and 
foreign  sales  rights  are  retained  by 
Phoenix  Films  Studios. 

The  picture  has  been  sold  to  Lud- 
gate  Productions  for  United  Kingdom 
distribution,  and  negotiations  are  un- 


( Continued  from  page  1 ) 
by  way  of  selling  the  U.  S.,  its  prod- 
ucts and  its  way  of  life  to  people 
all  over  the  world. 

It  does  that  job  well  because  its 
mission  is  not  to  propagandize,  but 
to  entertain.  The  Voice  of  America 
and  other  government  instrumentali- 
ties, no  matter  how  good  a  propa- 
gandistic  job  they  do,  cannot  hope 
to  be  as  effective  as  the  film  for  that 
very  reason. 

It  remains  only  to  refer  the  re- 
sults of  the  Indian  students'  poll  to 
those  highly  vocal  critics,  in  Con- 
gress and  out  of  it,  who  insist  upon 
believing  that  the  only  images  of 
America  carried  abroad  by  Holly- 
wood films  are  damaging  ones. 

Griffing  Still  Missing 
In  Airplane  Flight 

Special  to  THE  DAILY 

OKLAHOMA  CITY,  Aug.  22.-No 
word  had  been  received  here  yet  to- 
day on  the  whereabouts  of  Henry  S. 
Griffing,  president  of  Video  Independ- 
ent Theatres,  who  has  been  missing 
for  several  days  along  with  three 
members  of  his  family.  Griffing  was 
piloting  his  private  plane  on  a  flight 
that  left  Teterboro,  N.J.,  Airport  last 
Tuesday  morning.  He  had  filed  no 
flight  plan,  but  associates  said  he 
planned  to  fly  to  Oklahoma. 

Officials  of  Video  Theatres  have 
offered  a  $5,000  reward  for  informa- 
tion leading  to  the  discovery  of  the 
Griffing  family  and  the  airplane.  Vi- 
deo operates  theatres  in  Oklahoma 
and  West  Texas.  Griffing  is  also  sec- 
retary and  a  director  of  Oklahoma  TV 
Corp.,  which  owns  television  station 
KWTV  here. 

Griffing  is  well-known  for  his  pio- 
neer work  in  pay-TV,  having  con- 
ducted the  famed  Bartlesville  experi- 
ment two  years  ago.  In  addition  he 
was  one  of  the  first  independent  ex- 
hibitors to  apply  for  a  Telemeter 
franchise  last  spring. 


'Young  Men9  Strong 

CHICAGO,  Aug.  22.  -  Columbia 
Pictures'  release  of  Hall  Bartlett's  "All 
the  Young  Men"  grossed  $28,672  in 
the  first  four  days  of  its  run  at  the 
Roosevelt  Theatre  here.  The  manage- 
ment reports  this  figure  as  the  largest 
for  any  four-day  period  in  more  than 
two  years. 

Jules  Schwartz  to  IV.  Y. 

HOLLYWOOD,  Aug.  22.  -  Jules 
Schwartz,  executive  director  and  gen- 
eral business  manager  of  Phoenix  Film 
Studios,  left  here  today  for  New  York. 

der  way  for  sales  to  Scandinavia,  Italy, 
Singapore,  the  Philippines  and  Ma- 
laya, as  well  as  Latin  America. 


New  Hearing  on  Bicks 
Scheduled  Wednesday 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  22.-Efforts 
by  Sen.  Keating  (R..  N.  Y. )  to  have 
the  nomination  of  Robert  A.  Bicks  re- 
ported out  of  the  Senate  judiciary 
committee  were  beaten  back  in  a 
closed  session  of  the  group.  In  fact, 
another  hearing  on  Bick's  qualifica- 
tions is  scheduled  for  Wednesday. 

The  judiciary  committee  voted  to 
report  favorably  a  number  of  bills  on 
war  claims.  It  did  not  adopt  the  Keat- 
ing proposal  to  permit  the  sale  to  U.S. 
citizens  of  General  Aniline  &  Film 
Corp.  This  will  be  offered  separately 
by  Sen.  Keating  unless  a  meeting 
scheduled  by  the  committee  with 
representatives  of  the  Departments  of 
State  and  Justice  results  in  a  commit- 
tee recommendation  that  it  be  added 
to  the  bill  as  reported. 

Claims  of  motion  picture  companies 
for  losses  suffered  as  a  result  of  Japan- 
ese confiscation  of  films  would  be 
allowable  under  the  version  of  a  war 
claims  bill  reported  by  the  committee. 
This  provision,  sponsored  by  Sen. 
Dodd  ( D.,  Conn. )  was  not  in  the  bill 
when  it  passed  the  House.  The  Sen- 
ate committee  also  deleted  the  parts  of 
the  House-passed  measure  that  pro- 
vided for  payment  of  claims.  Under 
the  bill  sent  to  the  Senate,  claims  can 
be  made,  but  no  funds  are  made  avail- 
able for  payment.  This  bill  will  be 
handled  in  separate  legislation. 

House  for  Labor  Group 
As  Pay-Bill  Conferees 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  22.  -  The 
House  tomorrow  will  give  the  mini- 
mum wage  bill  one  of  its  final  testings. 
It  will  move,  in  accordance  with  cus- 
tom, to  obtain  unanimous  consent  to 
appoint  members  of  the  Labor  Com- 
mittee as  conferees  with  the  Senate 
on  the  final  version  of  the  bill. 

Speaker  Rayburn  (D.,  Tex.)  said 
that  he  had  spoken  to  labor  commit- 
tee chairman  Barden  (D.,  N.  C),  who 
indicated  that  he  knew  of  no  reason 
why  there  should  be  any  objection. 
If  any  member  desires  to  obstruct  the 
bill,  however,  he  can  object.  In  that 
case,  the  rules  committee  would  have 
to  act  before  conferees  could  be  ap- 
pointed. 

Though  there  had  been  some  fear 
that  the  rules  group  might  try  to  block 
the  wage  bill,  this  has  apparently 
diminished. 

Senate  conferees  have  already  been 
appointed.  They  are:  Kennedy  (D., 
Mass.);  McNamara  (D.,  Mich.); 
Morse  (D.,  Ore.);  Randolph  (D., 
W.  Va.);  Goldwater  (R.,  Ariz.); 
Dirksen  (R.,  111.);  and  Prouty,  (R., 
Vt). 

In  the  normal  course  of  events,  the 
House  will  also  send  seven  to  the  con- 
ference. 


Univ.  Short 


( Continued  from  page  1 ) 
production  by  almost  a  third,  Uni ,. 
sal   will   distribute   19   new  Wf<r 
Lentz  color  cartoons  instead  of  \ 
previous  13  which  have  prevailed ji 
many  years.  There  will  also  be  ^ 
reissues  of  Lantz  color  cartoons,  nl 
ing  available  a  total  of  25  one^tj 
color  cartoons,  McCarthy  noted.  I 
new  Walter  Lantz  cartoons  areeB 
ing  so  produced  that  they  can  alstie 
projected  with  an  anamorphic  1| 
making  them  adaptable  to  all  typeuf 
theatre  programs. 

Continuing  the  company's  emjii- 
sis  on  color  subjects,  there  will 
two  new  two-reel  color  specials 
eight  new  one-reel  color  specials, 
Carthy  anounced.  Universal  will 
again  have  a  one-reel  subject  i 
winter  titled  "Football  Highlight  ) 
1960." 

The  two,  two-reel  specials  havfi 
ready  been  designated  and  are  "P.: 
ic  Paradise"  and  "Jazz  Oriental.' 

Completing  the  program  of  s 
subjects  for  1960-1961,  McCa 
announced,  will  be  104  issues  of 
Universal-International  newsreel. 


Roach,  Jr.,  Case  Pfaij 
TV  and  Theatre  Film 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  22.  - 
Roach,  Jr.,  and  Carrol  Chase  t« 
announced  the  formation  of  Show 
Enterprises  for  the  development 
production  of  television  and  mo 
picture  features. 

Roach  and  Case  produced  "Re 
Squad"  and  "Public  Defender"  an 
other  TV  series.  Plans  call  for 
television  pilots  to  begin  immedia 
and  four  features  to  be  made  di 
the  next  12  months.  Headquarters  ill 
be  at  the  Hal  Roach  Studios. 


I 


Rank  Egyptian  Deal 

LONDON,  Aug.  22.  -  The  lit 
Organisation  announced  an  agreeint 
has  been  signed  between  J.  Aim 
Rank  Overseas  Film  Distributors  id 
Egyptian  distributor  Max  Nasr  fone 
distribution  by  him  of  some  20  o- 
ductions  in  Egypt  and  neighbor 
territories.  The  arrangement  ccas 
most  of  the  films  lately  made  uB 
the  Rank  banner. 


NEW  YORK  THEAT! 


i —  RADIO  CITY  MUSIC  HALL 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 
DIR  '.  B0GARDE  as  Franz  Liszt 
A  COLOMBIA  PICTURE  In  ClienSciti  I  Eittwi  Cil 
ON  THE  GREAT  STAGE  "FESTIVAL" 


7  7U     iiauuuai    i  iv-oj  •  >     — .     —  >    -  \.im 

Bear  St.  Leicester  Square,  W.  2.  Hope  Williams" Burnup,  "Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  M. 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Llrcle  /■ 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  uaii.,  . 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a- 
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Motion  Picture  Daily 


3 


i; 


rend  to  Suburb  Shops 
wght  in  Cleveland 


Special  to  THE  DAILY 

Cleveland,  Aug.  22.  -  The 

bveland  Downtown  Association  is 
sing  a  "downtown  festival"  next 

lursday  through  Saturday  to  com- 
t  the  growing  tendency  to  neigh- 
rhood  shopping  center  patronage, 
partment  stores  and  other  down- 

\vn  merchants  will  participate  in  a 

leasure    chest"    from    which  some 

00  prizes  will  be  drawn,  including 
';  and  sea  tours,  wardrobes  for  men 

J  women,  home  furnishings,  jewel- 
i',  furs,  etc. 

i  Restaurants  and  hotels  will  feature 
i^cial  80-cent  lunches  and  parking 
s  will  offer  25-cent  discount  to  mo- 
ists whose  tickets  have  been  vali- 
1  ed  by  participating  stores. 
Loew's  State  Theatre  will  hold  a 
j  cial  35-cent  bargain  cartoon  mati- 

1  on  Thursday  and  the  following 
i  Loew's  Ohio  Theatre  will  offer  a 
uced  rate  youth  admission  price, 
[a  displays  and  promotions  will  oc- 
>y  the  entire  downtown  shopping 
a  in  an  effort  to  reestablish  it  as  the 
in  shopping  area  of  Greater  Cleve- 


hramount  Sets  Seven 
ft  Sept.-Dec.  Release 

Paramount  Pictures  will  release 
msn  major  productions  in  the  period 
Sltember  through  December,  1960, 
Wi  more  than  at  the  same  time  last 
yk,  George  Weltner,  vice-president 
it' charge  of  world  sales,  announced 
y':erday. 

Paramount's  September  releases  will 
b|  Dino  DeLaurentiis'  "Under  Ten 
Bigs,"  and  "The  Boy  Who  Stole  a 
Hlion,"  George  Brown  production. 

in  October-November,  Paramount 
w|  release  Maleno  Malenotti's  "The 
S;|  age  Innocents."  Hal  Wallis'  "G.I. 
B  is,"  will  be  Paramount's  Thanks- 
gjng  holiday  release. 
Ill  December,  Paramount  releases 
Wj  include  Ponti-Girosi's  "A  Breath 
■scandal,"  and  Jerry  Lewis'  "Cin- 
iFella." 

let  for  special  engagements  only 
iti;  December  is  Ray  Stark's  "The 
Wrld  of  Suzie  Wong." 


\vard  for  Stewart 

lARIS,  Aug.  20  (By  Air  Mail)  - 
I3s  Stewart  has  been  named  the 
i  foreign  actor  of  the  year  for  his 
Iprmance  in  Paramount's  "Vertigo" 
[the  French  publications,  Figaro 
[iCinemonde.  The  actor  was  pre- 
?d  with  the  award  by  Maurice 
ivalier  on  the  set  of  "Fanny"  here 
ilbich  Chevalier  stars.  Stewart  has 
n  in  Europe  on  vacation  and  re- 
Jed  to  the  U.S.  at  the  weekend. 


1.  A.  Jackson  Dies 

ITLANTA,  Aug.  22.  -  William 
As  ey  Jackson,  for  many  years  as- 
sorted with  Storey  Theatres  in 
Diitur,  Ga.,  as  operator,  died  at  a 
lor.  hospital  here  following  a  short 
illjss. 


DISCUSSING  "MIDNIGHT  LACE":  at  the  Universal  home  office  yesterday, 
left  to  right,  Paul  Kamey,  Eastern  Publicity  manager;  Herman  Kass,  executive 
in  charge  of  exploitation;  Phil  Gerard,  Eastern  advertising  and  publicity 
director;  and  Jerome  M.  Evans,  Eastern  promotional  manager. 

'Midnight' Drive  for  Women 

(Continued  from  page  1 ) 


film.  It  is  a  six-minute  subject  in  color 
which  is  at  once  a  fashion  show  and  a 
trailer. 

Hunter,  who  also  produced  "Port- 
rait in  Black"  and  "Imitation  of  Life," 
for  Universal,  knows  how  to  make 
films  for  the  feminine  audience, 
Gerard  emphasized.  He  said  Hunter 
has  insisted  "there  is  no  box  office 
success  without  women." 

Gerard  said  that  according  to  the 
Sindlinger  organization,  in  the  first 
26  weeks  of  1960,  on  an  average  of 
seven  out  of  ten  pictures,  more  than 
50  per  cent  of  the  audience  was  com- 
posed of  women.  With  this  in  mind, 
and  with  the  idea  of  attracting  more 
women  to  see  "Midnight  Lace,"  Uni- 
versal  has  undertaken  an  experiment 
with  the  short  subject  which  features 
ten  highly  diversified  changes  and  a 
running  commentary  by  Irene,  the 
fashion  designer. 

Available  Free 

The  short  will  be  available  without 
charge  to  all  theatres  which  will  show 
"Midnight  Lace"  and  well  in  advance 
of  the  playdate.  There  will  be  a 
"Midnight  Lace"  hair  color  promo- 


tion in  beauty  shops,  a  millinery  pro- 
motion designed  by  Mr.  John,  a  fash- 
ion award  for  the  most  best  dressed 
women,  and  a  national  dress  design 
contest  with  a  prize  of  a  trip  to  Cali- 
fornia. 

Stores  to  Get  16mm  Version 

The  six-minute  sequence  will  be 
made  available  in  16mm  to  depart- 
ment stores  throughout  the  country. 
In  each  store  one  woman  will  re- 
ceive an  Irene  suit.  These  stores  will 
present  "Midnight  Lace"  passes  to 
customers.  The  short  subject  will  be 
shown  all  day  in  stores  throughout 
the  country.  The  short  will  also  be 
shown  at  women's  clubs,  and  in 
schools  to  show  the  influence  of  good 
fashions. 

Another  promotional  feature  will  be 
a  pamphet  of  "Midnight  Lace"  fash- 
ion and  beauty  tips  prepared  by  Irene 
and  Buddy  Westmore. 

The  conference  was  also  attended 
by  Herman  Kass,  executive  in  charge 
of  national  exploitation,  Paul  Kamey, 
Eastern  publicity  manager,  and  Je- 
rome Evans,  Eastern  promotion  man- 
ager. 


TOA  to  Hear  Fabian  on 
ACE  Production  Plans 

S.  H.  Fabian,  chairman  of  the 
American  Congress  of  Exhibitors,  will 
report  to  the  annual  convention  of 
Theatre  Owners  of  America  at  the 
Ambassador  Hotel,  Los  Angeles,  Sept. 
13-16,  on  the  ACE  production  pro- 
gram, Albert  M.  Pickus,  TOA  presi- 
dent, announced  yesterday. 

ACE  last  week  announced  that  in- 
dependent circuits  have  contributed 
$1,000,000  to  its  projected  new  exhib- 
itors' production  company  to  which 
the  five  major  circuits  had  pledged 
$2,000,000  previously. 

The  theatre  association  was  among 
the  contributors. 

Pickus  said  that  Fabian,  who  is  also 
treasurer  of  TOA,  will  address  the 
opening  luncheon  on  Tuesday  Sept. 
13. 


Reduce  Tax  Values  on 
Two  Cinn.  Theatres 

Special  to  THE  DAILY 
CINCINNATI,  Ohio,  Aug.  22,-The 
county  board  of  revision  has  reduced 
tax  values  on  the  buildings  housing 
Cincinnati's  two  largest  downtown  the- 
atres, it  was  made  known  by  James 
R.  Clark,  Jr.,  who,  as  president  of  the 
board  of  county  commissioners,  heads 
the  board  of  revision.  Spencer  Kuhn, 
as  trustee  of  the  Albee  Theatre,  was 
granted  a  reduction  of  $30,000  on  the 
theatre  building,  making  its  tax  valua- 
tion $270,000.  The  building  had  been 
tax  valued  at  $300,000. 

The  RKO  Midwest  Corp.  was  given 
a  reduction  of  $20,000  on  its  Palace 
Theatre  Building,  making  the  valua- 
tion $180,000.  The  building  had  been 
listed  for  $200,000  on  land  with  a  tax 
value  of  $550,090. 


PEOPLE 


Ralph  Bellamy,  president  of  Actors 
Equity  Association,  has  been  named 
chairman  of  the  Committee  of  Arts 
and  Sciences  of  the  New  York  State 
Democratic  Campaign,  it  has  been 
announced  by  Harry  Brandt,  chair- 
man of  the  drive. 

.  □ 

B.  B.  Kreisler,  president  of  Inter- 
national Film  Associates  Corp.,  in- 
dependent producers  representatives, 
will  leave  here  tomorrow  for  Europe 
with  a  portfolio  of  44  independently- 
produced  post-1950  Hollywood  fea- 
tures to  be  offered  for  theatrical  or 
television  showing  in  the  Western 
European  countries.  On  his  itinerary 
are  Paris,  London,  Munich,  Rome  and 
Madrid. 

□ 

Vera  Servi,  for  the  past  four  years 
associated  with  Bernard  F.  Kamins 
public  relations  office  in  Hollywood, 
and  former  West  Coast  editor  of  the 
National  Audience  Board  newsletter, 
has  joined  the  public  relations  staff 
of  Kennedy-Walker,  Inc.,  Beverly 
Hills. 

□ 

Howard  Rose,  who  during  his  Navy 
service  was  active  in  motion  picture 
theatre  management,  has  been  named 
assistant  manager  of  the  Plaza  Thea- 
tre, Windsor,  Conn.,  a  unit  of  the 
Lockwood  &  Gordon  circuit.  He  suc- 
ceeds William  Christensen,  resigned. 

SMPTE  Volume  on  Film 
Processing  Published 

"Control  Techniques  in  Film 
Processing,"  prepared  by  a  special 
subcommittee  of  the  Laboratory  Prac- 
tice Committee  of  the  Society  of  M.  P. 
and  Television  Engineers,  has  been 
published  by  the  latter  to  serve  as  a 
guide  to  improved  film  processing  in 
the  industry. 

Designed  for  persons  engaged  in 
film  processing  in  laboratories  serving 
motion  picture,  television  and  the 
many  specialized  fields  such  as  high- 
speed and  instrumentation  photogra- 
phy, the  book  as  181  pages  and  73  il- 
lustrations. 

Each  of  the  10  chapters  of  the  book 
it  written  by  a  specialist  in  some  defi- 
nite phase  of  film  processing.  There  is 
a  foreword  by  E.  H.  Reichard,  chair- 
man of  the  SMPTE  Laboratory  Prac- 
tice Committee.  The  book,  which  was 
edited  by  Walter  I.  Kisner,  repre- 
sents two  years  of  effort  on  the  part 
of  the  special  subcommittee. 

Fire  Cancels  Premiere 

HOLLYWOOD,  Aug.  22.  -  Power 
lines  downed  in  a  raging  fire  near 
Reno  Sunday,  caused  cancellation  of 
the  world  premiere  of  20th-Fox's 
"Let's  Make  Love"  in  that  city  that 
night.  Junketeers  to  a  charity  pre- 
miere for  Jerry  Wald's  production  re- 
turned from  an  airfield  illuminated  by 
flares. 


I 


4 


Motion  Picture  Daily 


Tuesday,  August  23, 
 I 


FORTHCOMING  RELEASES 


ABBREVIATIONS:  AA,  Allied  Artists;  AIP,  American  Interna- 
tional Pictures;  BV,  Buena  Vista;  Col,  Columbia;  MGM,  Metro- 
Goldwyn-Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox; 
UA,  United  Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  color; 
cs,  CinemaScope,  te,  Techirama;  vv,  VistaVision;  rs,  Regalscope. 

►  SEPTEMBER 

AA — HELL  TO  ETERNITY:  Jeffrey  Hunter,  Joan  O'Brien 

AA— CALTIKI,  THE  IMMORTAL  MONSTER:  John  Merivale,  Didi  Sullivan 

AA — THE  TORMENTED:  Richard  Carlson,  Susan  Gordon 

AIP— THE  ROUGH  AND  THE  SMOOTH:  Nadja  Tiller,  Tony  Britton 

COL— AS  THE  SEA  RAGES:  Maria  Schell,  Clift  Robertson 

COL— FAST  AND  SEXY,  c:  Gina  Lollobrigida,  Dale  Robertson 

COL — ALL  THE  YOUNG  MEN:  Alan  Ladd,  Sidney  Poitier 

COL— THE  ENEMY  GENERAL:  Van  Johnson,  Jean  Pierre  Aumont 

MGM— ALL  THE  FINE  YOUNG  CANNIBALS,  c,  cs:  Natalie  Wood,  Robsrt  Wagner 

MGM — THE  ANGEL  WORE  RED:  Ava  Gardner,  Dirk  Bogarde 

MGM— THE  SUBTERRANEANS,  c,  cs:  Leslie  Caron,  George  Peppard 

PAR— UNDER  TEN  FLAGS:  Van  Heflin,  Mylene  Demongeot 

PAR — THE  BOY  WHO  STOLE  A  MILLION:  VirgHio  Texera,  Marianne  Benet 

20-FOX— LET'S  MAKE  LOVE,  c,  cs:  Marilyn  Monroe,  Yves  Montand 

20-FOX — GODDESS  OF  LOVE,  c,  cs:  Jacques  Sernas,  Claudio  Gora 

20-FOX— FRECKLES,  c,  cs:  Martin  West,  Steven  Peck 

20-FOX — WALK  TALL,  cs:  Willard  Parker 

UA— STUDS  LONIGAN:  Christopher  Knight,  Venetia  Stevenson 

UA — THE  NIGHTFIGHTERS:  Robert  Mitchum,  Anne  Heyward 

UNI— SEVEN  WAYS  FROM  SUNDOWN,  c:  Audie  Murphy,  Barry  Sullivan 

UNI— BETWEEN  TIME  AND  ETERNITY,  c:  Lilli  Palmer,  Carlos  Thompson 

WB— THE  CROWDED  SKY,  c:  Dana  Andrews,  Rhonda  Fleming 


►  OCTOBER 

AA — TIME  BOMB:  Curt  Jurgens,  Mylene  Demongeot 

AA— BLOODY  BROOD:  Barbara  Lord,  Jack  Bett 

AA— SEREGENTI  SHALL  NOT  DIE,  c:  Documentary 

BV-^JUNGLE  CAT,  c:  True-Life  Adventure 

COL— I  AIM  AT  THE  STARS:  Curt  Jurgens,  Victoria  Shaw 

COL— LET  NO  MAN  WRITE  MY  EPITAPH:  Burl  Ives,  Shelley  Winters 

COL— I'M  ALL  RIGHT  JACK:  Peter  Sellers 

MGM— KEY  WITNESS:  Jeffrey  Hunter,  Pat  Crowley 

MGM — WHERE  THE  HOT  WIND  BLOWS:  Gina  Lollobrigida,  Yves  Montand 
PAR— THE  SAVAGE  INNOCENTS,  c,  te:  Anthony  Quinn,  Yoko  Tani 
20-FOX — HIGH  TIME,  c,  cs:  Bing  Crosby,  Fabian 

20-FOX — THE  BATTLE  OF  AUSTERLITZ,  c,  cs:  Leslie  Caron,  Rossano  Brazzi 
20-FOX— DESIRE  IN  THE  DUST,  cs:  Raymond  Burr,  Martha  Hyer 
UA — THE  ALAMO,  c,  todd-AO:  John  Wayne,  Richard  Widmark 
WB — SUNRISE  AT  CAMPOBELLO,  c:  Ralph  Bellamy,  Greer  Carson 
WB— GIRL  OF  THE  NIGHT:  Anne  Francis,  John  Kerr 


►  NOVEMBER 

AA— HEROES  DIE  YOUNG:  Erika  Peters,  Robert  Getz 

AA — THE  UNFAITHFULS:  Gina  Lollobrigida,  May  Britt 

A  A — THE  PLUNDERERS:  Jeff  Chandler,  John  Saxon 

AIP — KONGA,  c:  Michael  Gough,  Jess  Conrad 

COL— SURPRISE  PACKAGE:  Yul  Brynner,  Mitzi  Gaynor 

COL — HELL  IS  A  CITY:  Stanley  Baker,  Maxine  Audley 

MGM— BUTTERFIELD  EIGHT,  c,  cs:  Elizabeth  Taylor,  Laurence  Harvey 

MGM — GORGO,  c:  William  Travers,  William  Sylvester 

PAR — G.I.  BLUES,  c:  Elvis  Presley,  Juliet  Prowse 

20-FOX— CIRCLE  OF  DESTRUCTION,  cs:  Bradford  Dillman,  Suzy  Parker 

20-FOX— NORTH  TO  ALASKA,  cs,  c:  John  Wayne,  Capucine 

20-FOX — THE  SCHNOOKS,  cs:  Tommy  Noonan,  Peter  Marshall 

UA— INHERIT  THE  WIND:  Spencer  Tracy,  Fredric  March  (special  dates) 

UA— THE  MAGNIFICENT  SEVEN,  c:  Yul  Brynner,  Eli  Wallach 

UNI — MIDNIGHT  LACE,  c:  Doris  Day,  Rex  Harrison 

WB— THE  SUNDOWNERS,  c:  Deborah  Kerr,  Robert  Mitchum 


it 

! 


Allied  to  Name 

( Continued  from  page  1 ) 
York  Mayor  William  O'Dwyer  is  to 
be  associated  in  Mexico  City,  it  was 
said  that  Schwalberg  will  be  among 
those  to  whom  Marcus  will  talk  about 
the  new  Allied  post.  Schwalberg  re- 
cently was  described  by  Al  Myrick, 
Allied  president,  as  a  logical  choice 
for  the  position. 

Salary  for  the  new  post  was  not 
fixed  by  the  Allied  board  at  the  Chi- 
cago meeting  at  which  the  post  was 
created.  Comment  has  been  that  it 
will  be  "at  least"  $25,000  annually, 
but  that  it  also  will  be  commensurate 
with  the  position  and  abilities  of  the 
man  selected. 

In  addition  to  salary,  it  is  under- 
stood provision  will  be  made  for  in- 
come from  incidental  sources,  such  as 
participation  in  national  convention 
revenue,  insurance  commissions  and 
other  incidental  activities  which  may 
be  allotted  to  the  new  officer.  As 
stated  by  the  national  board,  how- 
ever, the  executive  director  will  be 
an  employee  of  the  board,  which  will 
retain  policy-making  functions. 
Financing  Seen  No  Problem 

If  the  right  man  is  obtained,  it  is 
felt  there  will  be  no  problem  in  ob- 
taining adequate  financing  from  the 
Allied  member  organizations  for  his 
salary,  establishment  and  mainten- 
ance of  office  and  other  expenses  in 
connection  with  the  establishment  of 
the  new  post. 

The  probability  is  that  the  new 
Allied  national  office  will  be  estab- 
lished in  New  York;  certainly  so  if 
the  person  chosen  for  the  executive 
director  is  a  resident  of  that  city. 

Abram  F.  Myers,  whose  resigna- 
tion as  chairman  and  general  counsel 
of  Allied  after  31  years  led  to  the 
establishment  of  the  new  post  of  ex- 
ecutive director,  is  closing  his  Wash- 
ington office  this  month.  That  office 
has  served  as  Allied  national  head- 
quarters. Myers  reportedly  has  been 
voted  a  lifetime  pension  of  $12,000 
annually,  which  is  said  to  include 
retirement  pay  also  for  Myers'  long- 
time Washington  secretary,  Miss 
Bertha  Taylor. 

Myers  continues  with  Allied  in  an 
advisory  and  honorary  capacity  only. 
He  would  not  be  called  upon  for 
legal  services  to  the  organization,  it 
is  said,  but  would  be  consulted  about 
whom  to  retain  in  the  event  Allied 
required  legal  services. 

Rivoli  Books  'Alamo' 

( Continued  from  page  1 ) 
lease.  "The  Alamo"  will  play  10  per- 
formances weekly.  The  Rivoli  manage- 
ment is  expanding  its  staff  to  accept 
box  office  reservations  for  the  road 
show  engagement. 


New  Cinerama  Theatre 
In  Ohio  Discussed 

Special  to  THE  DAILY 
COLUMBUS,  O.,  Aug.  22.  -  First 
Cinerama  installation  in  Central  Ohio 
is  scheduled  for  RKO  Grand  as  soon 
as  contract  details  are  settled. 

Everett  C.  Callow,  international  di- 
rector of  advertising  and  publicity  for 
Cinerama,  was  here  recently  to  confer 
with  Ed  McClone,  RKO  city  manager. 
The  Grand  installation  will  use  only 
one  projection  booth,  which  will  be 
on  the  orchestra  flooor  level.  The 
Grand's  1,150  capacity  will  be  re- 
duced slightly. 

"This  Is  Cinerama"  will  be  the  first 
presentation. 

Law  on  Policemen 

( Continued  from  page  1 ) 
Court  by  the  Connecticut  Theatrical 
Corporation,  a  Stanley  Warner  sub- 
sidiary, operators  of  two  first-run  New 
Britain  theatres,  the  Strand  and  Em- 
bassy. 

Superior  Court  Judge  Louis  Sha- 
piro ruled  that  the  main  part  of  the 
ordinance  was  valid.  However,  a  re- 
quirement that  the  theatre  owner  must 
pay  a  sum  equal  to  a  policeman's 
pay  plus  ten  cents  a  day  to  the  police 
benefit  fund  was  ruled  partly  invalid. 
The  lower  court  tossed  out  the  ten 
cent  charge,  leaving  the  regular  pay 
intact. 

The  Connecticut  Theatrical  Corpo- 
ration then  took  the  case  to  the  higher 
court,  but  the  justices  were  unani- 
mous in  deciding  the  ordinance— as 
amended  by  the  Supreme  Court  deci- 
sion—was within  the  scope  of  the  state 
laws  on  the  subject  of  regulation  of 
theatres  for  safety  purposes. 

The  door  was  left  open  for  further 
argument  on  whether  it  is  necessary, 
as  the  ordinance  requires,  that  a 
policeman  be  present  "during  every 
performance."  Whether  present  con- 
ditions require  "the  degree  of  regula- 
tion imposed  by  the  ordinance,"  the 
State  Supreme  Court  said,  "is  a  mat- 
ter for  the  judgment  of  the  legislative 
body  of  the  city." 

Film  Stocks  Cited 

( Continued  from  page  1 ) 
success    in    cutting   overhead  while 
turning  out  box  office  triumphs  is  be- 
ing translated  into  improved  earnings 
for  their  shareowners." 

Other  companies  mentioned  favor- 
ably include  Paramount,  20th  Cen- 
tury-Fox, Columbia,  United  Artists 
and  Warners. 

'Psycho?  Sets  Record 

A  record  $407,691,  topping  every 
holiday  and  non-holiday  mark  for  a 
similar  period  in  the  history  of  Loew's 
Theatres  in  the  greater  New  York- 
area,  was  grossed  by  Alfred  Hitch- 
cock's "Psycho"  in  the  five  days  end- 
ing Sunday.  The  record  high,  which 
was  registered  at  26  Loew's  houses 
in  Manhattan,  Brooklyn,  the  Bronx, 
Queens  and  Westchester,  tops  all  pre- 
vious marks,  including  those  set  up 
Cecil  B.  DeMille's  "The  Greatest 
Show  on  Earth"  and  "The  Ten  Com- 
mandments." 


HPA  to  Dine  Sandburg 

HOLLYWOOD,  Aug.  22.  -  The 
Hollywood  Press  Association  will 
sponsor  an  industry-wide  testimonial 
luncheon  in  honor  of  Carl  Sandburg, 
poet,  next  month  at  the  Beverly  Hil- 
ton Hotel  here.  Bertil  Unger,  presi- 
dent of  HPA,  stated  that  the  exact 
date  of  the  affair  will  be  designated 
this  week  following  meetings  be- 
tween Sandburg  and  the  studio  pub- 
licity heads  at  20th  Century-Fox. 


Big  'Gorgo9  Promote 

LONDON,  Aug.  22.  -  Mai|« 
and  Frank  King  of  the  King  Broto 
announced  yesterday  they  will  sp 
100,000  pounds  ($280,000)  on  a  j» 
promotion  campaign  for  the  En  a 
saturation  openings  of  their  newfc- 
ture,  "Gorgo."  Filmed  in  color  no 
a  new  process  called  Automat 
"Gorgo"  currently  is  being  scorejat 
MGM's  London  Studios,  and  will  ^B 
in  the  British  Isles  this  winter.  I 


MFlJJjZACI^ 

speciaTtrailers 

^|BfLfADTH^IELD' 


1  ay,  August  23,  1960 


Motion  Picture  Daily 


insorship 

.  (Continued  from  page  1) 

advertisements  we  have  pointed 
;veral  times  that  censorship  of 
lapers  is  part  of  the  program 
ise  persons  leading  the  film  cen- 
p  drive. 

veral  newspapers  have  agreed, 
s  have  refused  either  to  recog- 
he  danger  or  appear  indifferent, 
'rtunately  for  all  of  us,  how- 
the  courts  do  not  share  this  in- 
■nce.  A  case  in  point  is  a  re- 
decision  by  the  full  Court  of 
ion  Pleas  of  Dauphin  County, 
ylvania. 

:wspapers  Directly  Involved 

st  summer  the  Pennsylvania 
ature  enacted  into  law  a  mo- 
icture  censorship  bill  which  pro- 
severe  penalties  for  newspapers 
hing  advertisements  of  pictures 
iroved  by  the  board  of  censors 
le  bill  established.  We  have  no 
of  any  serious  newspaper  op- 
m  to  the  bill. 

70  suits  were  promptly  brought 
Dauphin  County  Court  of  Com- 
'leas  to  have  the  law  declared 
stitutional.  Both  suits  were  suc- 
I,  the  court  striking  down  prac- 
all  of  the  law's  provisions  as 
unconstitutional, 
long  other  provisions  of  the  law 
it  struck  down,  the  court  in- 
!  the  passage  pertaining  to  ad- 
ments.  Pointing  out  that  large 
Philadelphia    newspapers  cir- 
i  outside  the  State,  and  could 
publish  advertisements  of  pic- 
showing  in  places  outside  the 
the  Court  held  that,  for  this 
the  act  is  invalid  since  it  im- 
an  undue  burden  on  interstate 


ise 
>m  ;rce. 


'Undue  Burden' 

is  inconceivable,'  the  court 
'  'that  Pennsylvania  can  validly 
1 3  that  merely  because  a  state 
!  strative  agency,  without  any 
J  ce  or  formal  proceedings  of  any 
t|  has  disapproved  a  picture, 
;  elphia  newspapers  may  no  long- 
i  srtise  this  picture  for  showing  in 
■  ersey  and  Delaware.  It  seems 
:  hat  the  Act  imposes  an  undue 
;i  on  interstate  commerce.' 
'  wspaper  editors  and  publishers, 
las  to  us,  should  be  the  first  to 
i  that  if  censorship  is  allowed 
3>w  in  one  field,  it  will  soon 
I  to  others,  including  their  own 
I  ed  pastures." 


frams  for  'Inherit' 

•  tal  of  100,000  special  programs 
l  ing  sent  to  United  Artists  rep- 
i  itives  in  53  key  cities  here  and 
|  is    for    distribution    at  the 
i  ineous    previews    for  Stanley 
r's  "Inherit  The  Wind"  on  the 
g  of  Aug.  29.  The  field  men 
e  receiving  detailed  instructions 
handling  of  the  preview  show- 
the  UA  release  for  maximum 
ation   of   the    event   in  their 
y.   The   showings   are  being 
I  by  radio  and  television  an- 
:ments  and  a  heavy  schedule 
wspaper  and  magazine  ads. 


REVIEW: 

The  Crowded  Sky 

Warner  Bros. 

At  the  beginning  of  "The  Crowded 
Sky,"  a  tension-in-the-air  melodrama 
from  Warner  Brothers,  a  Navy  Jet 
takes  off  from  San  Diego  bound  for 
Washington,  D.  C,  with  only  two 
occupants— the  pilot  and  a  sailor.  At 
approximately  the  same  time  a  com- 
mercial transport  with  62  passengers 
leaves  Washington  headed  for  Los 
Angeles. 

At  the  climax  of  the  film  these  two 
planes  collide  head-on.  The  jet  and 
its  occupants  are  destroyed,  while  the 
crippled  transport  eventually  makes  an 
emergency  landing,  losing  only  two 
of  its  passengers  in  the  process. 

Out  of  this  tragedy  in  the  sky  script- 
writer Charles  Schnee,  working  from 
the  novel  by  Hank  Searls,  has  a  point 
to  make.  This  is  a  warning  that  traffic- 
in  the  airlanes  is  becoming  increasing- 
ly crowded  and  dangerous  today,  es- 
pecially when  complicated  by  mechan- 
ical failure  and  pilot  errors,  the  two 
major  causes  of  the  disaster  in  this 
film. 

That  "moral"  aside,  "The  Crowded 
Sky"  is  a  routine  airplane  adventure 
film  which  sets  up  the  familiar  situa- 
tion of  a  commercial  aircraft  in  dan- 
ger and  populates  it  with  the  usual 
character  "types."  There  is  the  brave 
captain  of  the  transport  who  has  a 
problem  at  home  with  a  son  who 
doesn't  understand  him;  there  is  the 
co-pilot  who  doesn't  get  along  with 
the  captain  and  who  can't  make  up 
his  mind  whether  to  stick  to  flying  or 
become  a  painter.  There  is  also  the 
pretty  stewardess  who  loves  the  co- 
pilot in  vain. 

Among  the  passengers  the  usual 
crowd  is  present  and  accounted  for— 
from  the  writer  who  is  a  "wolf"  to 
the  doctor  who  rises  to  the  emergency 
with  boldness  and  courage,  and  the 
female  actor's  agent  who  goes  along 
to  provide  comic  relief. 

As  is  the  custom  in  such  pictures, 
salient  episodes  in  the  past  lives  of 
these  characters  are  recounted  in  flash- 
back. Thus  the  time  in  between  the 
departures  of  the  planes  and  the  crash 
is  devoted  to  a  half  dozen  or  so  "soap 
operas"  in  which  some  trite,  domestic 
trial  and  tribulations  are  put  on  view. 

Both  the  acting  and  the  direction  by 
Joseph  Pevney  are  perfunctory.  The 
cast  includes  Dana  Andrews,  Bhonda 
Fleming,  Efrem  Zimbalist,  Jr.,  John 
Kerr,  Anne  Francis,  Keenan  Wynn, 
Troy  Donahue  and  Joe  Mantell.  Mi- 
chael Garrison  produced  this  picture, 
which  is  in  Technicolor. 
Bunning  time,  105  minutes.  Belease, 
in  September. 

BlCHARD  GERTNER 


Television  Today 


Glen  Glenn,  52 

HOLLYWOOD,  Aug.  22.  -  Glen 
Glenn,  52,  president  of  the  Sound 
Services  company  bearing  his  name, 
and  his  wife,  Mary,  were  killed  by 
drowning  in  an  auto  accident  yester- 
day near  his  birthplace  in  Chipman, 
New  Brunswick,  Canada.  Funeral 
arrangements  are  pending.  The  cou- 
ple, who  were  on  vacation,  leave  four 
children. 


TV  Code  Office  Set 
In  Time,  Life  Bldg. 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  22.  -  The 
National  Association  of  Broadcasters 
announced  today  that  the  New  York 
office  of  the  Television  Code  Beview 
Board  will  have  permanent  headquar- 
ters in  the  new  Time  &  Life  Building 
at  1271  Avenue  of  the  Americas  as 
soon  as  interior  construction  is  com- 
pleted in  30  to  45  days.  It  now  is  lo- 
cated temporarily  in  the  Transconti- 
nent  Television  Corporation  offices  at 
380  Madison  Avenue. 

Selection  of  the  permanent  head- 
quarters opposite  Badio  City  was  an- 
nounced by  Clair  B.  McCullough, 
chairman  of  NAB's  Policy  Committee, 
and  E.  K.  Hartenbower,  chairman  of 
the  Television  Code  Beview  Board. 


Broadcast  Malpractice 
Bill  Formally  Reported 

From  THE  DAILY  Bureau, 

WASHINGTON,  Aug.  22.  -  The 
Senate  interstate  commerce  committee 
has  formally  reported  an  amended  bill 
to  enable  the  Federal  Communica- 
tions Commission  to  take  action 
against  broadcasters  who  engage  in 
malpractices. 

The  measure  modifies  a  House- 
passed  bill  by  limiting  FCC's  power 
to  impose  money  forfeits  and  elim- 
inates the  agency's  power  to  make  sta- 
tions suspend  operations  for  short 
periods.  The  Senate  may  take  up  the 
bill  this  week. 


AFTRA  Rescinds  Plea 
For  TV -Commercial  Role 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  22.-The 
National  Labor  Belations  Board  has 
acceded  to  a  request  by  the  Ameri- 
can Federation  of  Television  and 
Badio  Artists  that  it  be  allowed  to 
withdraw  its  demand  to  be  considered 
the  only  union  eligible  to  represent 
performers  in  all  kinds  of  television 
commercials— filmed,  taped,  and  live. 
The  board  granted  the  request  and 
virtually  precluded  the  union  from 
filing  a  similar  request  for  another 
six  months. 

The  AFTBA  withdrawal  stems 
from  its  agreement  with  the  Screen 
Actors  Guild  to  work  together  in  the 
television  commercial  field. 


AB-PT  Gets  Interest 
In  Lebanon  Network 

Extending  its  overseas  operations  in 
the  Near  East,  American  Broadcast- 
ing-Paramount Theatres,  Inc.,  has 
taken  a  minority  interest  in  a  new 
television  network  in  Lebanon,  it  was 
announced  here. 

The  overseas  station,  Television  du 
Liban  et  du  Proche-Orient,  has  been 
granted  licenses   for  four  channels; 


'Million  Dollar  Movie' 
To  Go  Color  in  Fall 

Color  television  will  be  introduced 
to  WOB-TV  this  fall,  it  was  an- 
nounced by  Bobert  J.  Leder,  vice- 
president  and  general  manager  of  the 
WOB  division  of  BKO  General,  Inc. 

Leder  said  the  color  telecasts  would 
premiere  on  Million  Dollar  Movie, 
Channel  9's  motion  picture  showcase. 
Viewing  dates  will  be  announced  fol- 
lowing completion  of  installation  of 
BCA  color  transmission  equipment 
already  under  way. 

Leder  said  that  WOB-TV  color  tele- 
casts mark  the  first  time  that  an  inde- 
pendent station  in  the  New  York 
metropolitan  area  offers  viewers  regu- 
larly scheduled  color  television  pro- 
gramming. A  minimum  of  144  hours 
of  color  broadcasts  have  already  been 
scheduled  for  the  first  13-week  cycle 
of  Million  Dollar  Movie  this  fall.  Color 
telecasts  are  also  being  planned  for 
other  broadcast  areas  within  the  sta- 
tion's programming,  he  declared. 

In  making  the  announcement, 
Leder  pointed  out  that  each  color 
telecast  on  Million  Dollar  Movie  rep- 
resents 24  hours  of  color  TV  in  a 
week.  Million  Dollar  Movie  features 
are  broadcast  in  multiple  showings  16 
times  weekly,  a  format  originated  by 
the  BKO  General  station. 


RCA  Consolidates  Sales 
Promotion,  Advertising 

A  consolidation  of  the  institutional 
and  staff  advertising  and  sales  pro- 
motion activities  of  the  Badio  Corpo- 
ration of  America  under  B.  H.  Cof- 
fin as  staff  vice-president,  advertising 
and  sales  promotion,  was  announced 
today. 

In  his  new  post,  Coffin  will  have 
responsibility  for  coordinating  policy 
on  both  product  and  institutional  ad- 
vertising, and  will  report  to  Kenneth 
W.  Bilby,  vice-president,  public  af- 
fairs. 

An  advertising  executive  for  more 
than  two  decades,  Coffin  joined  BCA 
in  1949  and  served  as  director  of  ad- 
vertising of  the  former  BCA  Victor 
Division  until  1954.  He  then  became 
director,  advertising  and  sales  promo- 
tion of  BCA,  and  in  1955  a  vice-presi- 
dent of  the  corporation. 

Honor  Hall  Bartlett 

The  Coordinating  Council  for 
Negro  Performers  will  honor  Hall 
Bartlett,  writer-producer-director  of 
Columbia  Pictures'  "All  the  Young 
Men,"  to  be  held  at  the  Playbill  Bes- 
taurant  here  on  Thursday. 

AB-PT  will  begin  operations  in  the 
next  nine  months  on  the  new  station. 

AB-PT,  which  has  held  interests  in 
Central  American  and  Australian  tele- 
vision for  some  time,  announced  their 
purchase  last  week  of  a  network  in 
Venezuela. 


BI6  ONE 

AROUND 
THE  WORLD 


ARE  20ms 


J 


and  keep  your  holdover  time  available  next  for  LETS  MAKE  LOVB 


■..  88,  NO.  38 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  AUGUST  24,  1960 


TEN  CENTS 


TOA  Resuming  Talks  with  Producers  Answers  afm 
Guild  in  Hollywood  on  September  9  Warners  Asks 


mdlinger 

III -Time  High 

Iheatre  Gross 
5een  Likely 

KCent  Average  Admission 
%ld  Better  1946  Record 


Special  to  THE  DAILY 
DRWOOD,  Pa.,  Aug.  23.-"Total 
dm  picture  theatre  gross  may 
sa  i  an  all-time  high  for  the  year 
it,"  Albert  E.  Sindlinger,  president 
fjiindlinger  &  Company,  market 
n;'sts,  said  in  an  interview  here  to- 
il 

Respite  the  fact  that  attendance  at 
ligation's  motion  picture  theatres  in 
Wirst  seven  months  of  this  year  ran 
>.3>er  cent  behind  the  same  period 
f  [959,"'  Sindlinger  said,  "the  na- 
io;/ide  theatre  gross  has  already 
Hied  the  1946  level,  the  motion 
id  re  industry's  peak  year.  This  ap- 
( Continued  on  page  2 ) 

tf.  Theatres  Seek  More 
W-Pay-TV  Drive  Kits 

jjren  before  they  received  their 
it  for  the  anti-pay-TV  Congression- 
iptition  campaign,  New  York  City 
fires  have  called  for  an  additional 
ujly  of  petitions,  Philip  F.  Harling, 
hi  man  of  the  Joint  Committee 
Mast  Pay-TV,  said  yesterday.  The 
Jttf's  and  RKO  circuits,  and  the 
a^r  Broadway  theatres  has  asked 
fflj.ii  additional  supply,  in  order  to 
icinmodate  what  they  feel  will  be 
htj  response   to  the   campaign,  he 

(Jeatre  Owners  of  America  and 
( Continued  on  page  5 ) 


iffing  Plane  Search 
mpered  By  Storms 

Special  to  THE  DAILY 

iARLESTON,  W.  Va.,  Aug.  23. 
West  Virginia  Air  Patrol  search 
the  missing  plane  carrying  the 
y  Griffing  family  of  Oklahoma 
which  has  centered  near  here 
hampered  again  today  by  bad 
her.  Heavy  foliage  in  the  area 
;  searched  also  could  completely 
ire  the  single  engine  Cessna  182, 
( Continued  on  page  2 ) 


Liaison  committees  of  the  Screen  Producers  Guild  and  the  Theatre  Owners 
of  America  will  resume  their  discussions  Sept.  9  at  the  Ambassador  Hotel  in 
Los  Angeles,  it  was  announced  yesterday. 

Albert  M.  Pickus,  TOA  president 
in  New  York,  and  Walter  Mirisch, 
SPG  president,  in  Los  Angeles,  joint- 
ly announced  that  the  committees 
would  meet  for  luncheon  and  con- 
( Continued  on  page  4) 


N.  J.  Group  Buys  Into 
3  Conn.  Drive-Ins 

Charles  Lane's  interests  in  the  New 
Haven,  Summit  and  Post  drive-in  thea- 
tres in  Connecticut,  have  been  ac- 
quired by  Louis  Baurer,  Sidney  Stern, 
Irving  Dollinger  and  Wilbur  Snaper. 
They  are  joined  with  Arthur  Howard 
in  the  operation  of  the  drive-ins. 

Snaper  and  Dollinger  head  up  Tri- 
angle-Liggett  Theatre  Service  in  New 
York  City,  and  Howard  heads  Affili- 
( Continued  on  page  4 ) 

IFIDA  Petitions  Court 
In  Times  Film  Suit 

The  Independent  Film  Importers 
and  Distributors  of  America  has  peti- 
tioned the  U.S.  Supreme  Court  for 
permission  to  file  a  brief  as  amicus 
curiae  in  the  censorship  suit  of  Times 
Film  Corp.  against  the  city  of  Chi- 
cago. 

The  IFIDA  action  was  made  known 
yesterday  by  Michael  F.  Mayer,  at- 
torney for  the  organization.  The  brief 
states  IFIDA  is  concerned  because 
(Continued  on  page  4) 


AT  ON  J  Gets  Report 
On  Availabilities 

Edwin  Rome  of  Philadelphia,  spe- 
cial attorney  for  Allied  Theatre  Own- 
ers of  New  Jersey,  yesterday  reported 
to  a  meeting  of  the  organization  here 
on  meetings  which  he  held  recently 
with  film  distributors  on  New  Jersey 
exhibitors'  complaints  of  delayed 
availabilities. 

As  a  result  of  the  talks,  some  dis- 
( Continued  on  page  5 ) 

'Spartacus'  Meetings 
Underway  Here  Today 

Universal  Pictures'  three-day  series 
of  orientation  meetings  on  the  mer- 
chandising of  "Spartacus"  will  get 
underway  at  the  home  office  here  to- 
day with  Jeff  Livingston,  executive 
coordinator  of  sales  and  advertising, 
presiding.  David  A.  Lipton,  Univer- 
(Continued  on  page  4) 


REVIEW: 

Lets  Make  Love 

Jerry  Wald  Prod.-20th  Century-Fox — CinemaScope 


Jerry  Wald's  production  "Let's  Make  Love"  is  money  in  the  till— im- 
portant money— for  all  situations.  Brimming  with  good  humor  and  songs 
with  class,  sung  by  Marilyn  Monroe  at  high  temperature,  and  introducing 
the  French  star,  Yves  Montand  for  the  first  time  in  a  Hollywood  produc- 
tion, this  picture  has  as  many  marketable  assets  as  an  old  line  motion 
picture  company  with  excess  real  estate  enveloping  oil  and  mineral  de- 
posits. 

The  fact  that  the  rather  slender  plot— that  of  how-to-marry-a-billion- 
aire  without  half  trying— becomes  stretched  rather  thin  toward  the  end 
of  the  second  hour  is  of  little  consequence.  The  lavish  and  eye-com- 
manding musical  numbers,  attractive  costumes  and  imaginative  lighting, 
in  color  by  De  Luxe,  and  the  generous  helpings1  of  wit  and  fun  erase 
most  of  the  awareness  of  the  passage  of  time. 

Solid  comedy  sequences  are  built  around  separate  appearances  of 

(Continued  on  page  5) 


Dismissal  of 
Post-'48  Suit 


Contends  Union  Contract 
Not  Binding  in  TV  Deal 

Contending  that  its  contract  with 
the  American  Federation  of  Musi- 
cians no  longer  is  binding,  Warner 
Bros,  has  filed  a  counter-action  in 
U.  S.  District  Court  here  asking  for 
dismissal  of  the  A.  F.  of  M.  suit  to 
bar  the  sale  of  its  post- 1948  films  to 
Seven  Arts  Corp. 

The  Warner  Bros,  argument  as- 
serts that  its  contract  with  A.  F.  of  M. 
was  terminated  in  1958  when  the 
Federation  lost  jurisdiction  over  Hol- 
lywood musicians  to  the  Musicians 
Guild  of  America. 

The  court  yesterday  adjourned  the 
scheduled  hearing  on  A.  F.  of  M.'s 
application  for  temporary  and  per- 
manent injunctions  to  prohibit  the 
( Continued  on  page  5 ) 

Warner  Bros.  9-Month 
Net  at  $4,577,000 

Warner  Bros,  yesterday  reported 
consolidated  net  profit  for  the  nine 
months  ending  May  28,  1960,  of  $4,- 
577,000,  after  a  provision  of  $4,500,- 
000  for  federal  income  taxes. 

The  net  profit  (not  including  the 
net  profit  of  $6,500,000  on  the  sale 
of  the  company's  ranch)  for  the  cor- 
responding period  last  year  amounted 
to  $7,249,000  after  a  provision  of 
$4,650,000  for  federal  income  taxes. 

Film  rentals  including  television, 
( Continued  on  page  5 ) 


Moskowitz  to  Report 
On  Fox  Studio  Changes 

A  report  on  progress  to  date  of 
reorganization  at  20th  Century-Fox 
studios  will  be  made  to  the  executive 
board  by  Joseph  Moskowitz,  vice  pres- 
ident, later  this  week.  Spyros  Skouras, 
president,  will  attend  the  meeting 
also. 

Moskowitz  returned  here  yesterday 
from  a  six-week  visit  to  the  studio. 


Motion  Picture  Daily 


Wednesday,  August  24,  jiO  | 


PERSONAL 
MENTION 


CHARLES  EINFELD,  20th  Cen- 
tury-Fox vice-president,  and  C. 
Glenn  Norms,  general  sales  man- 
ager, will  return  to  New  York  today 
from  Hollywood. 


Sol  C.  Stegel,  M-G-M  studio  head, 
and  Bernard  Smith,  his  executive  as- 
sistant, have  arrived  in  Madrid  from 
here. 

Marion  Jordan,  Columbia  Pictures 
International  continental  manager, 
will  arrive  in  New  York  today  from 
Paris  for  conferences  with  Mo  Roth- 
man,  vice-president  of  C.P.I.  Both 
will  leave  here  for  Paris  on  Aug.  30, 
with  Rothman  going  to  London  on 
Sept.  5  for  the  opening  there  of  "Song 
Without  End." 


Prichard  Hobson,  booker  for  War- 
ner Brothers,  and  president  of  the 
Atlanta  local,  IATSE,  and  Virgil 
Hopkins,  business  agent  for  the  union, 
have  returned  to  the  Georgia  capital 
from  Memphis. 

Henry  Willson,  producer  and 
treasurer  of  Rock  Hudson's  Seven 
Pictures  Corp.,  has  arrived  in  New 
York  from  the  Coast.  He  will  leave 
here  shortly  for  Rome. 


All -Time -High  Gross  Seen 


Harold  Lewis,  treasurer  of  ATA 
Trading  Corp.,  will  be  married  on 
Sunday  to  Susan  Lowenthal  at 
Temple  B'nai  Sholom,  Rockville  Cen- 
ter, L.  I. 


McCarthy  Re-Signed 


HOLLYWOOD,  Aug.  23.-Renew- 
al  of  the  contract  for  Frank  McCarthy 
as  public  relations  head  of  20th  Cen- 
tury-Fox was  announced  today  by  stu- 
dio production  head  Robert  Gold- 
stein. 


gems  of 
showmanship!... 


by  national 

screen  service" 


parent  paradox  has  been  caused  by  the 
fact  that  the  average  admission  price 
in  1960  is  averaging  69  cents.  In  1959 
it  was  60  cents,  when  224  films 
brought  in  a  theatre  gross  of  $1,361- 
million,  only  12  per  cent  less  than 
1946's  record,  $l,499.5-million. 

"Theatre  attendance  is  again  on  the 
upswing,"  Sindlinger  went  on  to  say. 
"In  the  last  week  of  July,  the  nation's 
motion  picture  theatres  played  to 
more  people  than  at  any  time  in  the 
last  four  years.  Early  August  attend- 
ance is  ahead  of  the  same  period  in 
1959.   These   circumstances,  coupled 


( Continued  from  page  1 ) 

with  the  fact  there  will  be  at  least 
five  more  advanced  admission  pictures 
released  before  the  end  of  the  year, 
leads  us  to  estimate  that  the  nation- 
wide theatre  gross  could  reach  $1,500- 
million  or  more  in  1960. 

"Since  the  motion  picture  public  is 
coming  more  and  more  selective  each 
year,"  Sindlinger  stated,  "it  will  read- 
ily pay  advanced  prices  to  see  the  mo- 
tion pictures  it  wants  to  see  the  most. 
Individual  motion  pictures  today  can 
bring  in  more  money  to  the  nation's 
box  office  and  return  more  film  rental 
to  the  producer  than  ever  before." 


Two  New  Sales  Offices  Grif f ing  Search 

Planned  by  Continental 


Carl 


charge 


Plans  for  the  opening  of  two  new 
sales  offices  for  Continental  Distribut- 
ing, Inc.,  were  announced  by 
Peppercorn,  vice-president  in 
of  sales.  They  are  to  be  opened  before 
the  end  of  the  year. 

Continental  last  week  completed 
a  five-day  sales  meeting  on  expansion 
plans  and  uncoming  releases,  includ- 
ing "The  Entertainer,"  "Modigliani  of 
Montparnasse"  and  "General  della 
Rovere." 


( Continued  from  page  1 ) 
which  was  piloted  by  Griffing,  head 
of  Video    Independent   Theatres  of 
Oklahoma  City. 

The  family  took  off  from  the  Teter- 
boro,  N.  J.,  airport  a  week  ago  en 
route  to  Oklahoma.  Nothing  has  been 
seen  of  them  since. 


Private  Rites  Today  for 
Oscar  Hammer  stein,  II 

Private  funeral  services  will  be  con- 
ducted today  at  Ferncliff  Cemetery, 
Hartsdale,  N.  Y.,  for  Oscar  Hammer- 
stein,  II,  the  Broadway  librettist  and 
producer,  who  died  early  Tuesday  of 
stomach  cancer  at  his  home  in  High- 
land Farms,  Pa.  His  age  was  65. 

Hammerstein  had  a  long  career  as  a 
librettist,  lyricist  and  producer,  and 
many  of  the  Broadway  musicals  on 
which  he  worked  were  subsequently 
made  into  successful  motion  pictures. 
These  included  "Showboat,"  "Okla- 
homa," "Carousel,"  "The  King  and 
I"  and  "South  Pacific."  Still  running 
on  Broadway  is  his  "The  Sound  of 
Music,"  for  which  20th  Century-Fox 
paid  over  $1,000,000  for  film  rights. 

Web  for  4Oscar'  Show 
To  Be  Chosen  Monday 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  23.  -  Deci- 
sion on  the  choice  of  NBC  or  ABC 
as  the  network  which  will  carry  fu- 
ture telecasts  of  the  Academy  Awards 
event  will  be  made  next  Monday 
night,  Academy  president  B.  B. 
Kahane  disclosed  following  the  Acad- 
emy planning  committee's  prelimin- 
ary meeting  held  here  late  yesterday. 

The  network  selected  will  have  ex- 
clusive right  to  telecast  for  a  number 
of  years,  and  will  provide  a  commer- 
cial sponsor  for  the  event,  Kahane 
said. 


L.  of  D.  Condemnation 
For  'Wasted  Lives' 

The  National  Legion  of  Decency 
yesterday  condemned  the  film,  "Wast- 
ed Lives  and  the  Birth  of  Twins,"  as- 
serting the  hygienic  film  to  be  "com- 
pletely unacceptable  for  general  mo- 
tion picture  entertainment  purposes." 

The  Legion  added  that  the  K.  Gor- 
don Murray  Productions'  film,  orig- 
inally entitled  "Children  of  Love,"  has 
been  sensationally  exploited  by  the 
producer  and  has  been  "falsely  rep- 
resented, either  explicitly  or  in  effect, 
as  having  been  approved  by  the  Na- 
tional Legion  of  Decency." 


4Song  Without  End'  at 
Beverly  Hills  Sept.  27 

From,  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  23.  -  Wil- 
liam Goetz'  production  for  Colum- 
bia, "Song  Without  End,"  will  have 
its  West  Coast  invitational  premiere 
Tuesday  evening  Sept.  27,  at  the 
Stanley  Warner  Beverly  Hills  Thea- 
tre. 

The  premiere  will  be  followed  by 
the  regular  engagement,  beginning 
the  following  day. 


Monroe's  Emissary 
Brings  Kisses  of  'Low 

The  working  trade  press  yestel 
was  interrupted  at  its  daily  taskfj 


lus 


scious 


the   appearance  of 
headed  gal  clad  in  leotards  to  j 
pace  with  the  high  humidity, 
boldly  announced:  "I  have  kisses 
you  all  from  Marilyn  Monroe." 

The  press  was  lavishly  "kissed 
Miss  Martha  McCjuown  who,  as 
Monroe's  "stand-in,"  handed  out  3 
olate  kisses  in  packages  that 
the  legend,  "Here  are  some  1 
from  Marilyn  Monroe— Let's  t 
Love." 

This  was  the  "subtle"  way  the; 
Century-Fox  publicists  were  ad\i 
the  press  of  news  about  the  forth, 
ing  Jerry  Wald  production,  | 
Make  Love,"  which  stars  Miss  ] 
roe  and  Yves  Montand. 


Rites  for  Mrs.  Winikus 

NORTH  MIAMI,  Fla.,  Aug.  23.- 
Funeral  services  were  held  at  South- 
ern Memorial  Park  here  for  Mrs.  Eve- 
lyn Winikus,  mother  of  Francis  Wini- 
kus, European  assistant  to  United 
Artists  vice-president  Max  E.  Young- 
stein.  Mrs.  Winikus  is  also  survived 
by  another  son,  Thomas. 


Financial  Group  Buy 
General  Artists  Corp 

A  deal  for  Herbert  J.  Siegel,  I 
delphia  financier,  and  associate 
purchase  General  Artists  Corp. 
trical,  television  and  motion  pi 
talent  agency,  was  announced 
yesterday.  The  company  will  be 
a    "new    subsidiary    of    a  pul 
owned  company  and  develop  a 
approach  to  selected  basic  are* 
the  entertainment  industry,"  ac 
ing  to  Lawrence  W.  Kanaga, 
dent  of  General  Artists. 

Kanaga  will  continue  to  mak 
headquarters  here.  Milton  W.  Krj 
executive  vice-president  of  G.A.C 
president  of  G.A.C.-TV  subsij 
will  headquarter  in  Beverly  Hilll 

A  joint  announcement  said: 
Siegel  and  his  associates,  thil 
their  company,  have  signed  a 
ments  to  purchase  all  the  outstai 
stock  of  General  Artists,  for  ar 
disclosed  sum  in  cash  and  stoc; 
more  rapidly  accelerate  planned 
pansion  programs  in  selected  p 
of  the  entertainment  field,  inch 
the  eventuality  of  pay-televisio: 
its  specific  requirements,  and 
rapidly  growing  areas  of  showl 
ship  for  industry,  and  to  make 
sible  a  far  greater  scope  of  acti 
on  behalf  of  its  major  roster  of 
ing  creative  and  performing  cli< 

Growth  Potential  Emphasize 

"This  step  has  been  taken  £ 
result  of  careful  studies  which 
demonstrated  far  greater  growfl 
portunities   in   certain  entertaii 
industry  areas  than  are  general! 
ognized.  The  clearly  defined  tre: 
broadened  distribution,  of  highe 
cretionary  spending  power,  and  ! 
er    abundance    of    available  kjis 
time,  means  that  more  people  a 
terested  in  the  output  of  the  cr<J 
and   performing   talents  repress 
by  General  Artists." 


Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard 
Advertising  Manager;  Gus^H.  Fausel, ^rodu^  KC;  Lon/on  Bun,™ 


Production  Manager,  TELEVISION   TODAY,   Charles  S.  Aaronson, 
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Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc. 
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Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:   Motion  Picture 

section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  _Daily; 


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IN  THE  STORY  OF  THE  SENSATIONAL  605 -DAY 
PURSUIT  OF  THE  KIUER^SHIP  ATLANTIS! 


4 


Motion  Picture  Daily 


IFIDAI^tition 

( Continued  from  page  1 ) 
its  members  "are  intimately  concerned 
with  the  problems  of  regulation  and 
censorship  of  motion  pictures  which 
are  posed  on  this  appeal," 

Meanwhile  Times  Film  will  an- 
nounce at  a  press  conference  here  to- 
day filing  with  the  Supreme  Court  of 
its  own  brief  in  the  action  which 
involves  the  Austrian  film,  "Don 
Juan."  Times  Film  paid  a  license  fee 
to  Chicago  but  refused  to  submit  the 
picture  for  censorship  as  required  un- 
der a  city  ordinance.  The  police  de- 
partment denied  the  license,  and  the 
court  fight  to  get  the  picture  shown 
without  pre-censorship  began. 

No  Early  Ruling  Expected 

The  Supreme  Court  is  not  expected 
to  rule  in  the  case  until  next  winter. 
Also  planning  to  participate  in  the 
appeal  are  the  American  Civil  Liber- 
ties Union  and  its  affiliate,  the  Illi- 
nois Division  of  ACLU. 

In  its  suit  Times  Film  contends  that 
the  provisions  of  the  Chicago  licens- 
ing ordinance  which  provide  for  cen- 
sorship of  all  motion  pictures  prior 
to  their  exhibition  are  an  unconstitu- 
tional infringement  of  rights  guar- 
anteed under  the  First  and  Fourteenth 
Amendments.  It  argues  that  punish- 
ment should  be  meted  out  after  a 
film  has  been  shown  if  it  is  then 
found  to  be  obscene. 

In  its  brief  IFIDA  also  brings  up 
the  constitutional  question  as  one  of 
two  points  it  makes,  calling  pre-cen- 
sorship "prior  restraint  of  a  most 
arbitrary  character." 

Customs  Controls  Cited 

The  second  point  made  by  IFIDA 
is  not  dealt  with  by  Times  Film  in  its 
brief  in  the  court  of  appeals  but  con- 
cerns the  relationship  between  fed- 
eral customs  regulation  of  imported 
motion  pictures  and  local  censorship 
under  the  constitution.  IFIDA  argues 
since  foreign  pictures  have  been  pre- 
viously adjusted  for  obscenity  by  the 
U.S.  Customs  before  entry  into  the 
U.S.  there  can  be  no  constitutional 
justification  for  a  further  requirement 
of  municipal  pre-censorship. 

Several  actions  were  involved  in 
the  Times  Film  case  following  the 
refusal  of  the  Chicago  police  com- 
missioner to  grant  a  permit  for  the 
picture.  The  distributor  first  appealed 
to  Mayor  Richard  J.  Daley.  Then  it 
sued  in  Federal  District  Court  to  have 
the  law  struck  down. 

No  Jurisdiction,  Says  Judge 

Federal  District  Judge  William  J. 
Campbell  ruled  he  had  no  jurisdiction 
for  several  reasons.  He  was  upheld 
by  the  Appeals  Court  on  the  ground 
that  no  one  could  tell  what  the  film 
was  like  when  it  was  not  part  of  the 
record  in  the  case.  The  Supreme 
Court  agreed  in  March  of  this  year 
to  hear  the  case.  , 

Still  pending  in  Chicago  is  a  sec- 
ond censorship  suit,  this  one  involving 
the  French  film,  "The  Lovers."  Un- 
like the  Times  Film  Corp.,  however, 
which  refused  to  submit  "Don  Juan" 
for  pre-censorship.  Zenith  Interna- 
tional Pictures  showed  "The  Lovers" 


Theatres  Hurt  by 
Boston  Transit  Strike 

Special  to  THE  DAILY 

BOSTON,  Aug.  23.  -  The  general 
strike  of  motormen  on  the  Metropo- 
litan Transit  Authority,  the  pulse  of 
the  transportation  system  into  and 
out  of  Boston  proper,  which  began 
yesterday  at  5  P.M.  was  settled  at 
3:35  P.M.  today.  But  the  damage 
done  to  business  in  theatres,  depart- 
ment stores,  and  business  offices  was 
severe. 

Downtown  theatres  reported  that 
last  evening  business  was  off  by  30  per 
cent  and  this  afternoon  by  60  per 
cent,  with  little  hope  of  back  to  nor- 
mal attendance  until  tomorrow. 


'SpartaCUS  9     N*w  deadlock  LoomM 

J/tinf  Minimum  P/fi#  I 


SBC  in  Move  to  Ease 
The  Impact  of  Imports 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  23.  -  The 
Senate  Small  Business  Committee  has 
made  a  number  of  recommendations 
for  softening  the  impact  of  imports 
on  American  industry.  The  committee 
cannot  directly  recommend  legisla- 
tion. 

The  group  urged  American  trade 
agreement  negotiators  to  "press  with 
vigor"  for  concessions  on  U.S.  ex- 
ports at  least  equal  to  those  granted 
for  imports.  It  suggested  that  tariff 
concessions  be  granted  in  a  manner 
and  to  an  extent  that  will  avoid  sud- 
den, sharp  increases  in  imports. 

The  committee  urged  that  the  gov- 
ernment take  additional  action  to  pro- 
tect U.S.  designs,  etc.,  particularly 
during  the  period  when  patents  are 
pending.  It  says  the  government 
"should  continue  efforts  to  secure  .  .  . 
international  cooperation  to  protect 
patents  and  designs"  against  competi- 
tion by  foreign  "pirates"  of  ideas  and 
designs. 

Tariff  Act  Quoted 

"Congressional  committees  might 
usefully  study  the  history  and  appli- 
cation (of  section  337  of  the  Tariff 
Act,  prohibiting  unfair  competition 
in  foreign  trade)  with  a  view  to  pos- 
sible simplification  of  its  procedures, 
strengthening  of  its  substance,  or 
both,"  the  committee  declared. 

Chakeres  Helps  ACE 

In  releasing  the  names  of  original 
subscribers  to  the  ACE  productions 
fund  last  week,  ACE  inadvertently 
omitted  the  name  of  Phil  Chakeres, 
president  of  Chakeres  Theatres, 
Springfield,  Ohio.  Upon  being  in- 
formed that  the  fund  had  been 
started,  Chakeres  forwarded  his  check 
in  the  amount  of  $25,000,  asking  that 
his  circuit  be  listed  among  the  first 
to  subscribe. 

to  the  police  department,  which  then 
refused  to  license  it. 

At  the  present  time  Zenith  is  ap- 
pealing a  ruling  by  Judge  Campbell 
that  the  Chicago  censorship  is  legal 
because  it  does  not  interfere  with 
motion  picture  production. 


( Continued  from  page  1 ) 
sal's  vice-president  in  charge  of  ad- 
vertising and  publicity,  arrives  here 
from  Hollywood  via  Chicago  this 
morning  to  participate  in  the  sessions 
along  with  Stan  Margulies,  advertis- 
ing and  publicity  head  of  Bryna  Pro- 
ductions, who  arrived  in  New  York 
from  Hollywood  yesterday. 

Harry  Mandel,  vice-president  in 
charge  of  advertising  and  publicity 
for  RKO  Theatres  and  his  associates; 
Harry  Goldberg,  head  of  advertising 
and  publicity  for  Stanley  Warner  The- 
atres, and  his  associate,  Arthur  Man- 
son;  Sheldon  Gunsberg,  vice-president 
of  Walter  Reade  Theatres,  and  other 
circuit  advertising  and  publicity  rep- 
resentatives, are  expected  to  partici- 
pate in  some  of  the  sessions. 

Maurice  A.  Bergman,  who  is  plan- 
ning key  city  tours  to  speak  before 
women's  groups  and  civic  organiza- 
tions on  the  importance  of  motion  pic- 
tures in  community  life,  will  attend 
some  of  the  sessions  on  "Spartacus." 
The  meetings  will  cover  every  phase 
of  roadshow  presentation  with  partic- 
ular emphasis  on  group  selling. 

Philip  Gerard,  Universal  Eastern 
advertising  and  publicity  director, 
along  with  Herman  Kass,  executive 
in  charge  of  national  exploitation; 
Paul  Kamey,  Eastern  publicity  man- 
ager; Jerome  M.  Evans,  Eastern  pro- 
motion manager;  and  home  advertis- 
ing, publicity,  and  exploitation  staff 
members  will  also  participate. 

TOA  Confabs 

( Continued  from  page  1 ) 
tinue  the  discussions  in  the  afternoon. 

The  sessions,  in  which  the  two 
groups  are  seeking  common  ground 
for  mutual  help,  were  initiated  last 
winter,  but  interrupted  by  the  Screen 
Actors  strike.  Resumption  was  post- 
poned until  September,  in  order  that 
the  meeting  could  be  tied  in  to  the 
arrival  of  TOA  officers  in  Los  Angeles 
for  the  13th  annual  TOA  convention, 
which  opens  Sept.  13  at  the  Am- 
bassador. 

TOA's  committee  consists  of  Sid- 
ney M.  Markley,  S.  H.  Fabian,  George 
G.  Kerasotes,  and  Roy  Cooper,  with 
Pickus  serving  ex-officio.  The  SPG 
committee  consists  of  Arthur  Freed, 
Jerry  Wald,  Frank  Rosenberg  and 
Jerry  Bresler,  with  Mirisch  ex-officio. 
Julian  Blaustein,  SPG  first  vice-pres- 
ident and  member  of  the  committee, 
will  be  in  Europe  at  the  time  of  the 
September  meeting. 

Mirisch  will  be  the  principal  speak- 
er at  TOA's  convention  luncheon  on 
Sept.  15.  It  is  expected  he  will  report 
on  the  meeting,  from  the  producers' 
point  of  view,  at  that  time. 

N.  J.  Group  Buys 

( Continued  from  page  1 ) 
ated  Theatres   in  Boston,   and  they 
operate  a  buying  and  booking  service 
in  Connecticut. 

Baurer,  Stern  and  Dollinger  operate 
the  Columbia  Amusement  Circuit  in 
New  Jersey.  Snaper  also  is  operating 
head  of  Snaper  Theatre  Circuit  in 
New  Jersey. 


ii 


iloi 

0 
if 


Joint  Minimum  Pay  1 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  23.-Aii 
jection  by  Rep.  Johansen  (R.,  M' 
forced  rejection  of  a  move  by  E 
Labor  Committee  Chairman  Ba 
(D.,  N.C. )  to  permit  House  confi 
on  the  minimum  wage  bill  to  be 
pointed  without  prior  clearance  hi 
rules  committee.  The  rules  commi 
meets  tomorrow  to  approve  the  1 
ing  of  a  Senate-House  conferenc 
reconcile  differences  between 
wage  bills  passed  by  the  two  bo 

A  deadlock  is  conceivable  ifl 
Senate  conferees  are  unwilling 
make  concessions.  Members  of 
conference  do  not  vote  by  a  si 
majority.  They  vote  as  representai  ,p 
of  each  house  in  separate  groups, 
a  majority  of  each  is  needed  to  a 
at  an  agreement 

Four  liberal  Democrats  will  n 
sent  the  Senate  at  the  conference, 
with  them  will  be  three  Republic; 
including  two  conservatives.  H 
conferees  will  not  be  named  unti 
rules  committee  acts.  It  is  beli 
that  this  conservative  groups  wi 
so  only  if  it  is  assured  that  the  H 
conferees  will  be  predominantly 
servative. 

If  there  should  be  irreconcil 
differences  in  conference,  it  woulc 
the  minimum  wage  bill  for  this 
gress.  New  bills  would  undoubt 
be  introduced  next  January,  and 
would  have  to  be  handled  und 
new  administration. 


Decision  Reserved  in 
'Exodus'  Title  Dispui 

Decision  was  reserved  here  yei 
day  by  New  York  Supreme 
Judge  Henry  Epstein  in  the  h 
over  the  title  "Exodus"  by  film 
tributors.  United  Artists  Corp. 
Carlyle— Al  Pina,  S.  A.,  a  Swiss 
poration,  are  seeking  an  injun< 
against  the  Exodus  Motion  Pk 
Co.  and  Bernard  K.  Hoffer  to  pp 
them  from  using  the  name  "Exo 
on  an  Italian  picture  they  are  f 
ning  to  re-issue. 

The  Italian  film,  produced  in  1 
was  called  "The  Earth  Cries 
when  it  was  first  released  in  the 
in  1953. 

Attorneys  for  U.A.  told  Judge 
stein  of  the  history  of  the  Otto 
minger  production  which  that 
pany  will   distribute  beginning 
December.  They  described  the 
costs  of  the  production,  including 
price  of  the  original  property,  w 
is  a  novel  by  Leon  Uris.  Judge 
stein  said  that  he  had  read  the  b 

Defense    attorneys  claimed 
plaintiffs  don't  have  exclusive  ri 
to  the  name  "Exodus"  and  citec 
alleged  resemblance  between  the 
book  and  the  story  told  in  the  It 
film. 


■I 


Boston  Likes  'School 

Continental's    "School   for  Sea 
drels"  had  a  strong  first  week  < 
of  $8,250  at  the  Exeter  Street  The 
in  Boston,  the  distributor  reported 


Wnesday,  August  24,  1960 


Motion  Picture  Daily 


5 


JTONJ  Report 

( Continued  from  page  1 ) 
Mtors  are  reported  to  have  made 
■lie  concessions  or  changes  equ- 
It  to  about  one-third  the  relief 
M[  sought. 

M'  statement  was  issued  follow- 
ig/esterday's  meeting  but  it  was 
■  ted  that  Rome  is  of  the  opinion 
■further  talks  should  be  held  with 
is  butors  before  litigation  such  as 
M  considered  some  months  ago  is 
nj  rtaken. 

illney  Stern,  president  of  New 
By  Allied,  presided  at  the  meet- 
■pn  its  adjournment,  Stern  began 
fixation  scheduled  to  last  several 


Let's  Make  Love 


[CONTINUED  FROM  PAGE  I 


ii-Pay-TV  Kits 

i  ( Continued  from  page  1 ) 
d'  Metropolitan  Motion  Picture 
■tre  Association  have  arranged  for 
■3ry  of  the  additional  petitions  to 
efheatre  managers, 
■jrling,  who  is  also  chairman  of 
H's  anti-pay  TV  committee,  is 
Ihg  30,000,000  signatures  nation- 
M:o  flood  Congressmen  with  pub- 
Jpposition  to  pay-TV.  The  peti- 
■  specifically  ask  for  passage  of 
s  Bills,  HJR  #130  and  HR  #6245, 
would  legislatively  outlaw  pay- 

s  are  being  sent  to  every  thea- 
i  the  country.  They  are  now  in 
t,  so  that  theatres  will  begin 
zing  them  later  this  week,  with 
bution  to  be  completed  about 
1.  Theatre  managers  will  col- 
ignatures  in  their  theatres  for  at 
10  days,  and  will  solicit  peti- 
from  outside  organizations. 

sirs'  Opens  Big  at 
imiere  in  Munich 

Special  to  THE  DAILY 
JNICH,  Aug.  23.-Charles  H. 
jer's  "I  Aim  at  the  Stars,"  the 
'  of  rocket  expert  Dr.  Wernher 
Braun,  grossed  a  big  20,679 
;  in  its  first  two  days  at  the 
laser  Filmpalast  here,  following 
l-packed  invitational  premiere 
the  weekend.  Business  was  the 
here  since  "Bridge  on  the  River 
also  a  Columbia  Pictures  re- 

)re  than  15,000  people  lined  the 
s  to  see  the  proceedings.  Over 
senior  officers  of  the  U.S.  Army 
on  hand  at  the  theatre  which 
decorated  with  elaborate  missile 
jys  in  keeping  with  the  theme  of 
icture. 

-.anwhile,  "Stars"  also  opened  the 
I-famous  Edinburgh  Film  Festi- 
t  the  New  Victoria  Theatre  there 
lay  night  to  an  enthusiastic  ca- 
y  audience. 


R%ers  Drive  Starts 

-KW  ORLEANS,  Aug.  23.-Loew's 
<H  Theatre  here  has  started  collec- 
(l(io|  for  the  Will  Rogers  Hospital 
vit  the  opening  of  United  Artists' 
Her  Gantry."  The  Saenger  Thea- 
;  making  its  contribution  to  the 
In  with  the  opening  of  20th  Cen- 
ur  Fox's  "Let's  Make  Love." 


Bing  Crosby,  Gene  Kelly  and  Milton  Berle  as  themselves.  Montand,  too, 
shows  a  fine  comedic  technique  throughout,  especially  in  individual 
vignettes  such  as  his  device  for  retrieving  a  diamond  bracelet,  given  to 
a  chorine  inadvertently,  by  hinting  to  her  that  it  was  radioactive. 

The  Norman  Krasna  script,  with  additional  material  by  Hal  Kanter, 
is  a  familiar  but  cleverly  put  together  bit  of  fluff.  Played  earnestly  and 
engaginglv  by  Miss  Monroe  and  Montand,  with  a  most  capable  sup- 
porting cast  beaded  by  such  knowledgeable  performers  as  Tony  Randall, 
Wilfrid  White,  Frankie  Vaughan,  David  Burns  and  others,  and  skill- 
full v  directed  by  George  Cukor,  it  plavs  for  laughs  in  abundance  while 
offering  a  Cinderella  romance  between  a  suave,  "new-face"  foreigner 
and  a  torrid-as-usual  and  revealingly  costumed  Monroe.  Incidentally, 
the  two  team  well  together  and  Montand  is  sure  to  leave  his  impress- 
equivalent  to  command  return  performances— on  the  American  motion 
picture  audience.  He  also  leaves  a  plus  impression,  one  that  his  talents 
have  by  no  means  been  fully  utilized  in  his  initial  Hollywood  role.  His 
sophistication,  nevertheless,  is  far  from  out  of  place  in  this  frame  of 
primarily  adult  material. 

Montand  is  introduced  as  the  present  day  descendant  of  a  long  line 
of  French  industrial  and  financial  barons  as  renowned  for  their  romantic 
misadventures  as  for  their  accumulation  of  wealth.  He  is  about  to  be 
lampooned  in  a  skit  in  an  off-Broadway  musical  and  attends  a  rehearsal 
out  of  curiosity,  meeting  and  being  stricken  immediately  with  Miss  Mon- 
roe who,  however,  is  most  interested  in  her  fellow  performer,  Vaughan. 

THE  pursuit  begins,  with  the  determined  Montand  consenting  to  play 
himself  in  the  skit,  although  posing  as  a  stage-struck  jewelry  sales- 
man. He  endeavors  to  conceal  his  true  identity  from  Miss  Monroe,  want- 
ing to  win  her  without  an  assist  from  his  bankroll.  Believing  Vaughan's 
professional  talents  are  the  secret  to  his  romantic  success,  Montand  em- 
ploys first,  Berle  to  make  a  comedian  of  him,  then  Crosby  to  teach  him 
to  sing  and,  finally,  Kelly,  to  show  him  how  to  dance. 
Naturally,  such  persistence  pays  off  in  the  end. 

Among  the  strong  supporting  cast,  Randall  is  excellent  as  a  public 
relations  counsellor  to  Montand;  White  is  just  right  as  the  latter's  busi- 
ness counsel,  and  Burns  makes  a  fine  producer.  Wald  has  provided 
qualitv  production  accompaniments.  The  Sammy  Calm  and  James  Van 
Heusen  songs  are  augmented  by  Cole  Porter's  "My  Heart  Belongs  to 
Daddy."  Best  of  the  originals  are  the  title  song  and  "Specialization."  Jack 
Cole's  staging  of  the  musical  numbers  is  visually  arresting.  There  is  an 
amusing  prologue  in  old-fashioned  lithograph  style  depicting  the  high- 
lights in  the  careers  of  Montand's  ancestors. 

This  one  is  comparable  in  box  office  strength  and  entertainment  quo- 
tient to  the  best  of  the  recent  Monroe  vehicles. 
Running  time,  118  minutes.  Release,  in  September. 

Sherwin  Kane 


Warners  Asks 


( Continued  f  rom  page  1 ) 

Warner  post-'48  backlog  sale  until 
next  Tuesday. 

In  opposing  the  A.  F.  of  M.  action, 
Warners  also  charged  that  it  had 
been  filed  for  political  purposes  to 
influence  an  election  between  A.  F. 
of  M.  and  M.  G.  A.  which  has  been 
scheduled  by  the  National  Labor  Re- 
lations Board  for  Sept.  7  and  8  in 
Hollywood. 

Meanwhile,  Herman  Kenin,  presi- 
dent of  the  AFM,  said  that  the  musi- 
cians union  will  exercise  its  full  legal 
rights  against  sellers  and  purchasers 
of  post-'48  films  made  under  con- 
tractual agreement  with  the  union 
wherein  their  transfer  to  television 
without  prior  consultation  with  the 
federation  is  contemplated. 

Warns  All  Sellers,  Buyers 

"We  have  recently  advised  NBC 
and  CBS  of  our  determination  to  pro- 
tect our  rights  under  law,  and  I 
wish  now  to  inform  any  and  all  pros- 
pective or  actual  sellers  or  purchasers 
of  these  post-'48  films  that  we  will 
proceed  promptly  against  them  as  we 
have  against  Warner  Brothers  in  this 
matter,"  Kenin  said. 

"We  have  notified  NBC  and  CBS, 
and  I  now  extend  this  public  notifi- 
cation to  all  other  parties  that  we 
shall  immediately  enter  legal  claims 
to  support  our  contractual  rights  for 
prior  consultation  before  these  prop- 
erties are  sold,  leased  or  otherwise 
used  for  broadcast  exhibition,"  he 
asserted. 


Marilyn  Monroe  and  Yves  Montand  in  a  scene  from  "Let's  Make  Love" 


Warner  Bros.  Net 

( Continued  from  page  1 ) 
sales,  etc.  amounted  to  $66,392,000, 
dividends  from  foreign  subsidiaries 
not  consolidated  were  $881,000  and 
profit  on  sales  of  capital  assets  was 
$430,000  for  the  nine  months  ending 
May  28,  1960,  as  compared  with 
$62,084,000,  $1,126,000  and  $797,- 
000,  respectively,  for  the  nine  months 
ending  May  30,  1959. 

Current  Assets  $43,718,000 

Net  current  assets  at  May  28,  1960 
were  $43,718,000  (including  $18,154,- 
000  cash  and  U.  S.  Government 
Securities)  and  debt  maturing  after 
one  year  was  $4,754,000,  compared 
with  $43,071,000  (including  $15,814,- 
000  cash  and  U.  S.  Government 
Securities)  and  $4,663,000  respective- 
ly at  February  27,  1960. 

During  the  three  months  ending 
May  28,  1960,  the  company  pur- 
chased 21,600  shares  of  its  common 
stock  at  a  cost  of  $924,000  and  three 
employees  exercised  options  to  pur- 
chase 17,500  shares  of  the  company's 
common  stock. 

1,530,500  Shares  Outstanding 

Subsequent  to  May  28,  1960,  an 
additional  29,400  shares  were  ac- 
quired at  a  cost  of  $1,352,000  and 
four  employees  exercised  options  to 
purchase  60,000  shares  of  the  com- 
mon stock  of  the  company.  There  are 
presently  1,530,500  shares  of  stock 
outstanding  after  deducting  shares 
held  in  treasury. 


Jungle  Cat 


THE  NEWEST,  MOST  EXCITING 
TRUE-LIFE  ADVENTURE  FEATURE 

TECHNICOLOR" 


1 


522,976 


NEW  YORK'S  TRANS-LUX 
NORMANDIE  THEATRE! 


m  88,  NO.  39 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  AUGUST  25,  1960 


TEN  CENTS 


ITORIAL 


Me  for  All 


Ry  Sherwin  Kane 

<>RES  of  small  theatre  owners  in 
i  cent  months  have  sent  checks 

■  pledges  in  small  amounts  to 
8|merican  Congress  of  Exhibitors 

lidence  of  their  belief  in  the 
ojted  ACE  production  company 
d|  heir  desire  to  contribute  to  its 
Jiition. 

Ipe  ACE  has  restricted  initial 
■  participation  to  corporations  and 
,  zations,  and  has  not  undertaken 
licit  individuals,  amounts  of  less 
|  $25,000  have  been  declined  at 
latset. 

H;vever,  once  the  ACE  executive 
Tiittee  has  decided  on  a  third 
as  of  financing  the  projected  com- 
njthe  first  phase  was  limited  to 
j]ve  national  circuits,  and  the 
nil  to  the  independent  regional 
q:s— it  is  expected  there  will  be 
portunity  for  the  small  indivi- 
ixhibitor,  and  others,  to  partici- 


Kas  anticipated,  the  third  phase 
lancing  entails  the  sale  of  stock, 
Jl  after  registration  with  the 
;  M  ties  and  Exchange  Commission, 
in  be  in  a  position  to  make  it 
I  ale  for  the  smaller  contributors 
quire  an  interest  in  the  com- 

II 

till  it  of  the  unsolicited  checks  re- 
<fa  by  ACE  were  for  a  few  thou- 
.  tollars  or  less,  evidence  of  the 
ihj  interest  that  even  exhibitors  of 
111  means  have  in  the  ACE  pro- 
;«n  venture.  It  is  apparent  that 
900k  upon  it  as  a  means  of  pro- 
4i;  their  business  and,  while  they 
■t  have  large  sums  to  pledge, 
wheless  are  anxious  to  give  the 
it  whatever  backing  their  means 


t  the  third  financing  phase  of 
'ojected  company  will  be  one 
ill  make  it  possible  for  every 
1}  or  who  wishes  to  do  so  to  par- 
tee  seems  a  certainty  inasmuch  as 
18  is  particularly  desirous  that  the 
>j  ted,  new  production  company 
i  libitor-owned  in  every  sense  of 
5  prd. 

M'iously,  this  aim  cannot  be 
<l|  d  if  the  owners  of  the  new 
n*ny  are  restricted  to  the  larger 

s.  Means  of  admitting  the  hun- 
wj  of  exhibitors  who  do  not  have 

sums  to  pledge  are  certain  to 

Hid. 


Setting  the  Thanksgiving  holiday  debut  of  "The  World  of  Suzie  Wong"  at 
Radio  City  Music  Hall  are,  left  to  right:  George  Weltner,  Paramount  Pictures 
vice-president  in  charge  of  world  sales;  Russell  V.  Downing,  president  of  the 
Music  Hall,  and  producer  Ray  Stark.  (Advt.) 


'Concept  of  Years'  for 
'Spartacus'  Campaign 

(Picture  on  page  8) 

While  advertising  and  publicity 
campaigns  on  most  pictures  are 
normally  developed  in  terms  of 
weeks  and  months,  the  campaign  on 
"Spartacus,"  the  Bryna  production  be- 
ing released  by  Universal-Interna- 
tional, has  been  developed  along  the 
concept  of  years.  This  theme  was 
stressed  yesterday  at  the  opening  ses- 
sion of  the  three-day  "Spartacus"  ori- 
( Continued  on  page  8) 


'Suzie  Wong'  Is  Booked 
At  Music  Hall  in  Nov. 


"The  World  of  Suzie  Wong, 
rine    William    Holden  and 


star- 
Nancy 

Kwan,  has  been  booked  at  the  Radio 
City  Music  Hall  as  its  Thanksgiving 
holiday  film,  Russell  V.  Downing, 
president  of  the  theatre  announced 
yesterday. 

The  Ray  Stark  film  production  of 
his  stage  play,  a  Paramount  release 
filmed  in  Technicolor  largely  on  loca- 
tion in  Hong  Kone,  also  co-stars  Sylvia 
(Continued  on  page  8) 


See  Precedent  for  All  Studios  in  Edict 
On  Warner- A.  F.  M,  Post-'48  Sale  Suit 


The  ultimate  Federal  court  decision  on  Warner  Bros,  contention  that  its 
contract  with  the  American  Federation  of  Musicians  was  invalidated  in  1958 
when  the  Musicians  Guild  of  America  was  certified  as  bargaining  representa- 
tive for  studio  musicians,  is  expected 


to  establish  a  precedent  for  all  com- 
panies on  sale  of  their  post-1948  films 
to  television  without  prior  negotia- 
tion with  and  consent  of  the  Federa- 
tion. 

Warner  Bros,  set  up  that  defense 


this  week  in  answering  the  action  for 
temporary  and  permanent  injunctions 
brought  by  the  Federation  in  U.  S. 
District  Court  here  to  prevent  con- 
summation of  the  deal  by  which  Sev- 
( Continued  on  page  2) 


In  Times  Suit 

Hope  for  End 
To  All  Prior 
Censorship 

High  Court  to  Hear  Case 
During  Week  of  October  17 


High  hopes  that  the  U.S.  Supreme 
Court  will  at  long  last  rule  out  all 
prior  censorship  of  motion  pictures 
when  it  hands  down  its  ruling  in  the 
"Don  Juan"  case  were  expressed  here 
yesterday  by  officials  of  Times  Film 
Corp. 

"It  may  well  be  difficult  for  the 
court  to  duck  the  issue  this  time," 
Felix  J.  Bilgrey,  general  counsel  of 
Times  Film,  who  will  argue  the  case 
for  the  company,  said  at  a  press  con- 
ference to  announce  filing  of  the  legal 
brief.  The  court  is  expected  to  hear 
the  case  the  week  of  Oct.  17,  he  said, 
and  a  decision  is  hoped  for  by  the 
first  of  the  year. 

Defendants  in  the  suit  are  the  City 
of  Chicago,  its  mayor,  Richard  J. 
Daley,  and  police  commissioner,  Tim- 
othy J.  O'Connor.  In  a  deliberate  test 
( Continued  on  page  3 ) 


Louis  Chesler  Chairman 
Of  Seven  Arts  Prods. 

Special  to  THE  DAILY 
TORONTO,  Aug.  24.-The  annual 
meeting  of  Creative  Telefilms  and 
Artists,  Ltd.— recent  purchasers  of  110 
films  from  the  post-'48  Warner  Broth- 
ers film  library— approved  a  change  of 
name  to  Seven  Arts  Productions,  Ltd. 
Shareholders  also  gave  the  nod  to 
trebling  the  size  of  the  board  of  di- 
rectors—from five  to  15— and  creation 
(Continued  on  page  2) 

State,  Justice  Budgets 
To  Eisenhower  for  OK 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  24.  -  The 
House  and  Senate  have  sent  to  the 
President  a  compromise  appropriation 
for  the  State  and  Justice  departments. 
No  reduction  was  made  in  the  budget 
for  the  anti-trust  division. 

The  Informational  Media  Guarantee 
Fund  was  given  $3,691,680  for  the 
(Continued  on  page  2) 


Motion  Picture  Daily 


Thursday,  August  25,i 


PERSONAL 
MENTION 


MILTON  R.  RACKMIL,  president 
of  Universal  Pictures,  has  left 
New  York  for  Hollywood. 

• 

Henri  Michaud,  Paramount's  as- 
sistant general  manager  for  Continen- 
tal Europe,  has  left  here  for  the  Coast. 


W.B.-A.F.M. 


Harry  Goldstone,  general  sales 
manager  of  Astor  Pictures  and  Atlan- 
tic Television,  will  leave  here  today 
for  Los  Angeles  and  Miami. 

• 

Harry  Rogovin,  Columbia  Pictures 
district  manager  in  Roston,  became 
a  grandfather  this  week  with  the  birth 
of  twins,  Carol  and  Martha,  to  his 
daughter-in-law,  Mrs  Gerald  Rogo- 
vin. 

• 

Daniel  P.  Skouras,  of  the  United 
Artists  foreign  department,  will  be 
married  to  Estelle  Jiavis  on  Sept.  4 
at  All  Saints  Greek  Orthodox  Church, 
Joliet,  111. 

• 

W.  Gordon  Rugie,  Paramount  man- 
ager in  Cleveland,  has  returned  there 
from  Albany,  N.  Y. 

Sam  M.  Rerry,  of  National  Theatre 
Supply  Co.,  Dallas,  has  returned  there 
from  Atlanta. 

• 

Ed  Prinsen,  owner  of  the  Palace 
Theatre,  Youngstown,  O.,  has  re- 
turned there  from  Sheboygan,  Mich. 

Deal  Being  Discussed 
For  'Perfect  World' 

A  deal  for  distribution  of  "The 
Perfect  World  of  Rodney  Rrewster," 
is  being  discussed  here  with  a  major 
motion  picture  organization  by  Jules 
Schwartz,  executive  director  and  gen- 
eral business  manager  of  Phoenix  Film 
Studios.  Schwartz  declined  to  iden- 
tify the  organization. 

The  film,  a  comedy  now  being  cast, 
is  scheduled  for  release  next  sum- 
mer, Schwartz  said.  Shooting  is  sched- 
uled to  start  October  15  in  Phoenix, 
Ariz.,  and  Hollywood. 

Previous  films  made  by  Schwartz 
include  "Four  Fast  Guns,"  which  is 
being  distributed  by  Universal,  and 
"Night  Tide,"  written  and  directed 
by  newcomer  Curtis  Harrington,  now 
being  edited. 

Plans  are  now  being  made  by 
Schwartz  for  a  $500,000  sound  studio 
in  Phoenix,  which  will  feature  a 
"new"  old-Western  street.  The  proj- 
ect, to  b?  built  on  a  20-acre  lot  is 
expected  to  be  completed  by  the  end 
of  the  year. 


(Continued  from  page  1) 
en  Arts  Productions  is  to  take  over 
$11,000,000  of  Warner  post-'48  films. 

With  all  major  studios  similarly  in- 
volved, the  court's  ruling  on  whether 
the  A.  F.  of  M.  contract's  provisions 
covering  sale  of  post-'48  films  have 
become  inoperative,  obviously  would 
be  applicable  to  all. 

An  A.  F.  of  M.  spokesman  yester- 
day said  its  rejoinder  will  be  filed 
by  the  return  date  next  week. 

"The  Federation  can  say  only  at 
this  time  that  it  will  exert  every  legal 
right  against  Warner  and  any  other 
producer  to  protect  the  interests  and 
those  of  the  musicians  who  per- 
formed for  the  films  in  question,"  he 
said. 

Propaganda'  Charge  Denied 

Commenting  on  the  further  War- 
ner contention  in  its  reply  to  the  Fed- 
eration suit  that  the  action  had  been 
brought  by  A.  F.  of  M.  for  N.L.R.R. 
election  propaganda  reasons,  the 
spokesman  said,  "It  should  be  noted 
that  our  warning  to  obtain  'prior  con- 
sent' to  Warner  and  other  producers 
was  issued  officially  by  the  A.  F.  of 
M.  long  before  an  election  was  or- 
dered by  the  N.L.R.R. 

"In  short,  we  deny  it  is  a  propa- 
ganda effort  and  reassert  the  A.  F. 
of  M.'s  determination  to  prosecute 
our  rights  vigorously  in  the  courts 
and  to  a  successful  conclusion." 


State,  Justice  Budgets 

( Continued  from  page  1 ) 
current  fiscal  year— $1  million  less  than 
the  Senate  had  recommended.  Turner 
Shelton,  chief  of  the  U.S.I.A.'s  inter- 
national films  division,  is  hopeful  that 
there  will  not  be  any  reduction  in  the 
amount  to  be  allocated  to  films.  The 
House  action,  however,  would  appear 
to  preclude  expansion  of  the  program 
at  this  time. 


Amusement  Tax  Hike 
In  Maryland  Rescinded 

Special  to  THE  DAILY 

RALTIMORE,  Aug.  24.  -  City  au- 
thorities of  Havre  de  Grace,  Md.,  an 
incorporated  township  in  Harford 
county,  have  rescinded  an  amusement 
tax  ruling  scheduled  to  become  ef- 
fective Sept.  1  which  would  have 
boosted  the  rate  for  the  county  in 
general  as  well  as  Havre  de  Grace 
proper.  A  protest  led  by  Durkee  Thea- 
tres interests  to  the  City  Council  ex- 
plained the  hardships  which  would 
result. 

Cecil  County,  Md.,  amusement  tax 
has  been  increased  from  one-half  of 
one  per  cent  to  five  per  cent  but  the 
move  does  not  include  incorporated 
cities  of  the  county,  mainly  affecting 
drive-ins.  These  taxes  are  to  be  the 
target  of  protest  during  the  next  meet- 


Doubts  Action  in  1960 
On  Bicks  Appointment 

From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  24.-Chair- 
man  Eastland  (D.,  Miss.)  of  the  Sen- 
ate Judiciary  Committee  has  indicated 
that  no  action  can  be  expected  this 
year  on  the  nomination  of  Robert  A. 
Ricks  to  be  chief  of  the  Justice  De- 
partment's anti-trust  division.  He  said 
he  thought  Congress  might  adjourn 
at  the  weekend. 

At  a  subcommitttee  hearing,  a  wit- 
ness for  a  company  that  had  entered 
into  a  consent  agreement  with  the 
anti-trust  division  questioned  the 
manner  in  which  it  had  been  honored. 
Ricks  noted  that  this  ground  had  been 
covered  earlier,  and  noted  that  he  had 
already  answered  the  allegations  that 
had  been  made. 

A  number  of  statements  in  favor 
of  Ricks  were  placed  in  the  record, 
including  one  in  which  Whitney 
North  Seymour,  president-elect  of  the 
American  Rar  Association,  urged  Sen- 
ator Eastland  to  press  for  quick  con- 
firmation of  the  anti-trust  chief. 


Se 


ven 


Wage  Bill  Action  Today 
By  House  Rules  Group 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  24.  -  The 
House  Rules  Committee  has  deferred 
action  until  tomorrow  on  approving 
a  House-Senate  conference  on  the 
minimum  wage  bills  passed  by  the 
two  bodies. 

Chairman  Howard  Smith  ( D.,  Va. ) 
said,  "I  rather  think  so,"  when  asked 
if  he  thought  affirmative  action  would 
be  taken.  His  statement  came  after 
Chairman  Rarden  (D.,  N.  C.)  had 
made  it  clear  that  he  would  stand  as 
firmly  as  possible  on  the  wage-hour 
bill  passed  by  the  House. 

Exhibitors  Excluded 

This  provides  for  a  minimum  wage 
of  $1.15  and  extension  of  coverage  to 
employees  of  certain  retail  chain 
stores  that  operate  in  two  or  more 
states.  The  Senate's  bill  is  broader, 
and  calls  for  a  pay  floor  of  $1.25  hour- 
ly in  1963.  Neither  bill  would  cover 
motion  picture  exhibition. 

If  the  conservative  -  dominated 
House  group  refuses  to  accept  any 
changes  in  the  House-passed  bill,  it  is 
possible  that  no  compromise  bill  will 
be  approved.  In  that  case,  observers 
think  that  pressure  for  another— and 
far  broader— wage  bill  would  be  far 
stronger  next  year. 


'Time'  Gross  Is  Record 

MGM's  "The  Time  Machine"  has 
zoomed  past  a  new  box-office  record 
at  the  Warner  Theatre  here  with  a 
gross  of  $42,346  in  its  first  full  week. 
The  business  is  the  best  for  any  con- 
tinuous run  attraction  at  the  theatre, 
according  to  MGM. 


( Continued  from  page  1 )  Jt 
of  the  post  of  chairman  of  the  t||; 

At  a  meeting  of  directors  afteril 
financier  Louis  Chesler  was  e™ 
chairman. 

A  wholly-owned  U.S.  sub;' 
has  been  formed,  Seven  Arts  / 
ated  Corp.,  to  market  the  films  o: 
vision  in  the  United  States.  Th 
ent  company  will  handle  Caiii 
distribution. 

President  David  R.  Stillmar 
the  company  is  "on  the  lookou 
further  film  libraries.  Proposed 
of  the  company  into  the  hote 
land  business  in  the  Rahamas  i 
in  the  negotiation  stage,  he  saic 

The  annual  report  reveals 
Eliot  Hyman  will  receive  $500,( 
a  good-faith  deposit  on  $1,637,1 
be  paid  him  for  his  rights  and  I 
ests.  These  include  a  piece  of  th 
Marilyn  Monroe  film,  "Let's 
Love,"  and  a  share  of  "West 
Story." 

Criterion  Film  Expd 

Criterion  Film  Laboratories  hi] 
panded  its  facilities  to  the  exteri 
it  is  now  using  the  entire  seconn 
of  33  West  60th  Street  here. 
Todaro,  president,  explained  the;1! 
added  7,000  feet  to  their  pr'i 
floor  space  and  have  purchased 
tional  laboratory  equipment  to  p| 
35mm  and  16mm  color  and  blaca 
white  positives  as  well  as  rever;' 
addition  several  new  cutting  : 
have  been  constructed  for  the  i!s 
clients. 


i 


'Naples9  Here  Sept. 

Shavelson-Rose's    "It  Starte 
Naples"  will  open  its  New  Yorl| 
miere  engagement  on  Sept.  2  ;| 
Victoria   and   Murray   Hill  thij 
Film  is  a  Paramount  release.  if 

JET  TO  BRITAIN 

aboard  BOAC's  dail; 

MONARCH 
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INTERC0NTINENT1. 

707  J 

(fastest  of  all  big  jets  , 
with  'Golden  Service 


reservations  through  your  Travel  Ag't 

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ing  of  the  Maryland  State  Legislature. 

MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwm  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V 
Advertising  Manager;   Gus  H.   Fausel,  Production  Manager,   TELEVISION  TODAY,   Charles  S.  Aaronson,   Editorial  Director;   Pinky   Herman,  Eastern   Editor.   Hollywood  UF3  ' 
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Cable   address:    "Quigpubco.    New    York"    Martin    Quigley,    President;    Martin    Quigley,  Jr.,  Vice-President;   Theo  J.    Sullivan,   Vice-President   and   Treasurer;   Raymond  Oau:» 
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1  Jay,  August  25,  1960 


Motion  Picture  Daily 


3 


j'  Set  to  End 
9urgh  Festival 


Hope  for  End  to  All  Prior  Censorship 


Special  to  THE  DAILY 

[NBURGH,  Scotland,  Aug.  24. 
Jam    Goetz'    "Song  Without 
the  story  of  Franz  Liszt,  has 
selected  as  the  final  picture  to 
own   at   the   Edinburgh  Film 
al  here.  Another  Columbia  re- 
Charles  H.  Schneer's  "I  Aim 
Stars,"  opened  the  festival, 
distinction  of  having  both  the 
id  the  last  film  to  be  exhibited 
festival  is  an  honor  accorded 
»nce  before  at  Edinburgh.  Co- 
i  releases   were   also  the  re- 
:  of  that  distinction  when  "On 
Vaterfront"    and    "The  Caine 
y,"  were  so  honored. 


tit  of  W.  R.  Hospital 
n\paign  'Encouraging' 

piicipation  of  circuit  and  inde- 
3ii4  nt  theatres  in  opening  weeks  of 
lis  -ar's  campaign  to  raise  funds  for 
ie  /ill  Rogers  Hospital  has  been 
n^iraging,"  Eugene  Picker,  fund 
isi;  chairman,  said  here  yesterday, 
s  .  Monday,  1544  theatres  had 
ted 'd  to  take  up  audience  collec- 
onjind  conduct  the  annual  Christ- 
as  alute  among  their  employees, 
los  jf  the  collections  are  scheduled 
ir  p  latter  part  of  August  and  first 
eej  of  September,  although  some 
e  !:  for  October  and  November, 
"^lile  the  picture  is  encouraging 
fj;  time"  Picker  said,  "it  repre- 
•ntpnly  about  22%  of  the  ultimate 
•qtsd  goal  of  participating  units— 
hij  is  7,000  theatres.  If  the  rate  of 
■spjse  continues  to  step-up  as  it 
is  h  the  past  few  days,  we  can 
■as  ably  expect  to  again  acoom- 
list:he  kind  of  job  our  industry  is 
Jte.  for  when  it  comes  to  helping 
ur  I  other  man." 

71  Circuits  Pledged 

circuits  are  particularly  re- 
coil ve,  with  71  already  pledged, 
igricant  of  the  industry's  endorse- 
ment the  hospital's  project  to  build 
ie  'ill  Rogers-O'Donnell  Memorial 
-W'ch  Laboratories  and  to  expand 
s  « rk  is  the  fact  that  most  of  the 
irgj  circuits  signed  up  for  the 
udjice  collections  immediately  after 
lehmpaign  was  launched,  Picker 
(rid  d  out.  Among  these  are:  AB-PT, 
•alfj  in  &  Katz-Publix  Great  States, 
iufiU  Paramount,  Florida  States, 
ox  ;  termountain,  Interstate  &  Texas 
'on  idated,  Monroe  Amusement, 
'arabunt  Gulf-Tenarken,  Tri-States, 
'dejan,  Armstrong,  Arthur  Enter- 
risj  Associated  Drive-ins,  Atlantic, 
^tlaktoz,  Basil,  Bloomer,  John  C. 
'olt  Brandt,  Century,  Chakeres, 
™  a  Circuit,  Cinerama,  City  Enter- 
;nt,  Commonwealth,  Dickinson, 
Durwood,  Delft,  Frisina,  Harris, 
a  -  Illinois  Interboro,  Iowa 
1,  J.  J.  Theatres,  Jamestown, 
Kerasotes,  E.  M.  Loew, 
s,  Malco,  Manos,  B.  S.  Moss,  J. 
Garland,  Nal-Pac,  Fox-Midwest, 
borhood,  RKO,  Randforce,  Wal- 

er 


LID 

ixi 

ttt 

Call 

•  M 


( Continued  from  page  1 ) 
case,  Times  Film  refused  to  submit  the 
film  "Don  Juan"  for  censorship  when 
it  applied  for  a  license  to  exhibit  in 
Chicago  in  December,  1957.  When 
the  police  department  denied  the 
license,  the  court  fight  to  get  the  pic- 
ture shown  without  pre-cerisorship 
began. 

Bilgrey  said  yesterday  he  is  optimis- 
tic for  a  clear-cut  ruling  against  all 
prior-censorship  because  the  present 
case  is  the  first  motion  picture  suit  to 
come  before  the  high  court  in  which 
the  content  of  the  film  is  not  an  issue. 
In  previous  cases  the  issue  was  gen- 
erally "obscenity." 

At  points  in  the  "Don  Juan"  case 
as  it  traveled  through  the  lower  courts 
there  was  "some  speculation"  that  the 
picture  might  be  "obscene,"  Bilgrey 
noted.  Yet  one  judge,  in  stating  that 
he  had  no  jurisdiction  in  the  case,  said 
no  one  could  tell  what  the  film  was 
like  when  it  was  not  part  of  the 
record. 

Other  Decisions  Recalled 

Prior  Supreme  Court  decisions  in 
film  censorship  cases  were  "broader," 
Bilgrey  said,  "and  voided  censorship 
standards.  But  they  never  made  prior- 
censorship  itself  an  issue." 

In  his  38-page  printed  brief  Times 
counsel  argues  that  the  existing  pro- 
visions in  the  Chicago  censorship  ordi- 
nance should  be  voided  "as  standing 


'Don  Juan1  No  Longer 
Distributed  by  Times 

"Don  Juan,"  the  Austrian  film  at 
issue  in  the  censorship  case  to  be 
heard  by  the  U.S.  Supreme  Court 
this  fall,  is  no  longer  the  property 
of  Times  Film  Corp.,  plaintiff  in  the 
suit  against  the  City  of  Chicago. 

U.S.  distribution  rights  to  the  pic- 
ture have  reverted  to  Wien  Films. 
The  picture  is  described  as  an  adap- 
tation of  Mozart's  opera,  "Don 
Giovanni." 


in  the  way  of  the  freedom  of  expres- 
sion guaranteed  by  the  First  and  Four- 
teenth Amendments."  The  brief  calls 
upon  the  high  court  to  reverse  the  de- 
cisions of  the  United  States  District 
Court  for  the  Northern  District  of  Il- 
linois, Eastern  Division,  which  upheld 
the  city's  original  refusal  to  grant  the 
license,  and  the  United  States  District 
Court  of  Appeals  for  the  Seventh  Cir- 
cuit, which  upheld  the  riding  of  the 
District  Court. 

Bilgrey's  arguments  take  issue  with 
the  Court  of  Appeals  contention  that 
"it  is  common  knowledge"  that  the 
motion  picture  industry  does  not  "ex- 
ercise a  wholesome,  voluntary  censor- 
ship" over  its  product  as  do  "the  re- 
sponsible owners  of  newspapers  and 


Goldstein  OK's  Draft 
Of  'Goodbye,  Charlie' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  24.-Robert 
Goldstein,  interim  production  head 
of  20th  Century-Fox,  has  approved 
the  first  draft  of  "Goodbye,  Charlie" 
from  the  screenplay  by  I.  A.  Dia- 
mond. The  picture,  taken  from  the 
Broadway  play  by  George  Axelrod, 
will  star  Marilyn  Monroe  as  soon  as 
she  completes  "The  Misfits."  Gold- 
stein set  production  plans  for  a  No- 
vember start. 

Goldstein  also  announced  the  pur- 
chase of  "Miracle  of  Guadalupe"  by 
James  O'Hanlon  and  assigned  Henry 
Hathaway  to  handle  direction. 

ley  United,  Rugoff  and  Becker, 
Schine,  Skirball,  Skouras,  Smith  Man- 
agement, Springer,  Stanley  Warner, 
Steinberg,  Steifel,  Switow,  Trans-Lux, 
Tri-City  Drive-ins,  United  Artists, 
Wehrenberg,  Wolfberg.  Others  are 
coming  in  daily. 

Exchange  area  distributor  and  ex- 
hibitor committees  are  working  on  de- 
veloping an  increased  enrollment  of 
independents.  This  segment  is  also  ex- 
pected to  far  exceed  its  last  year's 
ratio. 

A.  Montague,  hospital  president, 
warned  against  any  "letting  down  of 
our  efforts  because  of  the  good  re- 
sponse we  are  meeting.  We're  off  to 
a  good  start,  it  is  true.  But  we've  got 
to  stay  there.  We  must  keep  the  pres- 
sure on.  We  still  need  some  5,500 
more  theatre-pledges  before  we  can 
relax  and  consider  the  mission  aecom- 


ade,  Robins  Amusement,  Row-  plished." 


Mooring  Is  Leaving 
For  European  Visit 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  24.-WilIiam 
H.  Mooring,  syndicated  Catholic  mo- 
vie-TV columnist  and  reviewer,  will 
leave  by  Air  France,  Aug.  30  for 
Paris,  London,  Madrid,  Rome  and 
other  European  centers  of  produc- 
tion. He  is  scheduled  to  return  about 
Oct.  10. 

In  Rome  he  will  be  received  by 
Archbishop  Martin  J.  O'Connor,  rec- 
tor of  the  North  American  College, 
who  was  recently  appointed  presi- 
dent of  a  new  Vatican  Secretariat  to 
study  trends  and  influences  in  all 
communications  media.  The  Arch- 
bishop for  the  past  12  years  has  been 
president  of  the  Pontifical  Commission 
for  Motion  Pictures,  Radio  and  Tele- 
vision. 

Mooring  will  file  from  Europe, 
column  and  feature  material,  for  the 
50  Catholic  weeklies  and  Extension, 
national  monthly  which  subscribe  for 
his  service.  Robert  F.  Nichols  of  "The 
Tidings"  reviewing  staff  will  cover 
current  previews. 

More  'Wind'  Previews 

Fourteen  additional  previews,  mak- 
ing a  total  of  77  simultaneous  show- 
ings, have  been  set  for  Stanley  Kram- 
er's "Inherit  the  Wind"  on  the  eve- 
ning of  Aug.  29.  The  United  Artists 
release  will  be  shown  in  principal 
cities  in  the  United  States,  Canada 
and  overseas  on  the  same  evening. 
Some  125,000  movie-goers  are  expect- 
ed to  attend  the  performances. 


television  broadcasting  systems"  over 
their  respective  product. 

"The  alleged  dangers  which  the 
lower  court  suggests  as  a  justification 
for  prior  censorship  of  motion  pic- 
tures," the  brief  points  out,  "exists  no 
less  in  the  vast  majority  of  our  states 
and  cities  where  no  prior  censorship 
of  motion  pictures  is  present.  In  ad- 
dition to  Chicago,  only  a  handful  of 
cities  and  four  states  (New  York,  Vir- 
ginia, Kansas  and  Maryland )  impose 
prior  censorship  on  motion  pictures. 
.  .  .  The  court  may  take  judicial  notice 
that  the  standard  of  morality  is  at 
least  as  high  in  the  vast  numbers  of 
states  and  cities  which  have  no  motion 
picture  censors,  as  it  is  in  Chicago." 

Goldwurm  Hits  'Throttling' 

In  a  statement  cabled  from  Europe 
yesterday,  Jean  Goldwurm,  president 
of  Times  Film,  attacked  "throttling 
screen  restrictions"  and  said  he  hoped 
the  present  action  would  "lead  to  the 
eradication  of  the  infantile  practice" 
of  prior  censorship. 

"I  acknowledge  only  one  censor— 
the  American  public.  Moviegoers  are 
not  captive  audiences.  They  have  the 
intelligence  to  accept  or  reject  motion 
pictures  as  they  deem  fit— and  they 
most  certainly  should  have  the  right  to 
do  so." 

In  the  action  now  before  the  Su- 
preme Court,  the  American  Civil 
Liberties  Union,  the  Motion  Picture 
Association  and  the  Independent  Film 
Importers  and  Distributors  of  America 
are  filing  briefs  as  friends  of  the  court 
on  behalf  of  Times  Film. 

Ordinances  Listed 

In  the  amicus  brief  submitted  by 
MPAA  there  is  an  appendix  furnished 
for  the  information  of  the  court,  which 
contains  a  compilation  of  all  of  the 
active  and  dormant  municipal  ordi- 
nances in  the  United  States. 

The  MPA  brief  is  being  submitted 
today  in  Washington  by  Sidney 
Schreiber,  general  counsel  for  the  As- 
sociation, and  Miss  Barbara  Scott  of 
the  MPA  legal  staff. 

Film  Licensing  Fees 
Could  Be  on  Way  Out 

Should  the  U.S.  Supreme  Court 
rule  against  all  prior  censorship  of 
motion  pictures,  as  is  hoped  for  in  the 
Times  Film  Corp.'s  "Don  Juan"  suit, 
it  could  also  mean  the  end  to  the 
the  imposition  of  license  fees  on  films 
by  municipalities,  Felix  Bilgrey,  coun- 
sel for  Times  Film,  said  here  yester- 
day. They  could  "fall  by  the  way- 
side," as  he  put  it. 

On  the  other  hand,  Bilgrey  noted, 
the  court  has  in  the  past  upheld  fees 
even  on  newspapers,  though  strictly 
on  a  licensing  basis  with  no  control 
allowed  the  local  government  on  what 
is  going  to  be  said  in  the  newspaper. 

The  same  might  possibly  apply  for 
films,  Bilgrey  said,  pointing  out  that 
a  city  could  tax  film  on  the  basis  of 
examining  it  to  be  sure  the  celluloid 
is  fireproof.  Any  such  excuse  would 
probably  be  upheld  in  the  courts,  in 
his  view. 


when  you  needed  a  BIG  ONE... UNIVERSAL 
gave  you  Autumn's  biggest  grosser... "Pillow  Talk"! 


/feCwhen  you  need  ANOTHER  BIG  ONE... 
UNIVERSAL  gives  you  another  sure-fire  top  grosser, 
kicking  off  in  October  at  the  Radio  City  Music  Hall! 


C&staMina America 's  No.  1  Female  Boxoffice  Star... 
whose  role  in  "Pillow  Talk"  won  her  an  Academy  Award 
nomination... and  whose  new  dramatic  portrayal  is  certain 
to  receive  consideration  for  next  year's  Academy  Award! 

that  sensational  star  of  the  greatest  of 
all  stage  successes... "My  Fair  Lady"! 


Produced  by  Ross  Hunter  and  Martin  Melcher,  who  gave 
you  last  Fall's  blockbuster... "Pillow  Talk"! 


*WW  G/|W/VJ 


MRNALOy.  


1  U/I/l 


'N 


WfSa,-""^at/0n3/)?e(e 


ase 


-Jf  W  FOG. 


LlVEs  .2Tw° 


when  you  needed  a  BIG  ONE... UNIVERSAL 
gave  you  Autumn's  biggest  grosser... "Pillow  Talk"! 


WmgSsms&mHBBHm 


when  you  need  ANOTHER  BIG  ONE... 
UNIVERSAL  gives  you  another  sure-fire  top  grosser., 
kicking  off  in  October  at  the  Radio  City  Music  Hall! 


■ 


Co-stSMuta America's  No.  1  Female  Boxoffice  Star... 
whose  role  in  "Pillow  Talk"  won  her  an  Academy  Award 
nomination... and  whose  new  dramatic  portrayal  is  certain 
to  receive  consideration  for  next  year's  Academy  Award! 

that  sensational  star  of  the  greatest  of 
all  stage  successes... "My  Fair  Lady"! 


Produced  by  Ross  Hunter  and  Martin  Melcher,  who  gave 
you  last  Fall's  blockbuster. . . "Pillow  Talk" ! 


mum 


ABBS  DAY-  Rfy  u^T* 


'  Sere, 


 cOLo7"m-'""- 


Everywhere  in  the  world 
. .  .because  it's  on  film ! 

Parlez-vous  frangais  ?  Sprechen  sie  Deutsch  ?  Habla  espanol  ?  Try  your 
audiences  in  Brooklynese,  Tagalog,  what  have  you !  Actually,  it  makes 
no  difference:  Movies  know  no  language  barrier.  If  they're  good  pictures 
—exciting— well  done,  they'll  go  everywhere— when  they're  on  film! 

But  this  universality— this  world-wide  acceptance— is  both  a  reward 
and  a  responsibility  . . .  good  reasons  why  good  production  is  so  import- 
ant—why the  Eastman  Technical  Service  for  Motion  Picture  Film  is 
constantly  on  the  alert— ready  and  willing  to  help  the  industry  solve 
questions  of  production,  processing,  and  projection. 

Branches  at  strategic  centers.  Inquiries  invited. 

Motion  Picture  Film  Department 
EASTMAN  KODAK  COMPANY,  Rochester  4,  N.Y. 

East  Coast  Division  Midwest  Division  West  Coast  Division 

342  Madison  Avenue        1  30  East  Randolph  Drive       6706  Santa  Monica  Blvd. 
New  York  17,  N.Y.  Chicago  1,  III.  Hollywood  38,  Calif. 


For  the  purchase  of  film,  W.  J.  German,  Inc. 

Agents  for  the  sale  and  distribution  of  Eastman  Professional 
Motion  Picture  Films,  Fort  Lee,  N.J.,  Chicago,  III.,  Hollywood,  Calif. 


Motion  Picture  Daily 


Thursday,  August  25,  ity 


PEOPLE 


Freddie  Field  has  resigned  as  vice- 
president  and  a  director  of  Music 
Corp.  of  America  after  12  years  with 
the  organization. 

□ 

Aleck  Papayanakos,  owner  of  the 
American  Theatre,  Canton,  N.  Y., 
since  1923,  and  the  Ideal  Drive-in 
Theatre,  outside  Canton,  since  1950, 
has  sold  hoth  operations  and  will 
leave  on  Sept.  25,  with  Mrs.  Papaya- 
nakos for  his  native  Greece,  where 
they  will  make  their  home  in  Sparta. 
□ 

Spurgeon  Dunn  has  taken  over  from 
Mrs.  J.  C.  Camp  the  Cairo  Theatre, 
Cairo,  Ga. 

□ 

Harry  Foster,  Columbia  Pictures 
producer,  has  offered  leading  roles 
in  his  forthcoming  "Mr.  Wonderful" 
to  Marty  Allen  and  Steve  Rossi,  com- 
edy team  now  appearing  at  the  Pigalle 
in  London.  Contract  is  expected  to  be 
signed  upon  the  return  of  the  team 
from  London. 

□ 

Phil  Conway  has  been  transferred 
from  MCA-TV's  Cleveland  office  to 
New  York,  effective  Sept.  6. 
□ 

Clayton  Hill,  formerly  of  Detroit, 
has  joined  the  Warner  Brothers  ex- 
change in  Cleveland  as  salesman, 
taking  over  the  territory  formerly 
covered  by  Bob  Blitz,  who  resigned 
to  join  Paramount  there. 

70mm  Equipment  to  Be 
Feature  at  Trade  Show 

Seventy  millimeter  motion  picture 
projection  equipment  will  be  dis- 
played at  the  motion  picture  industry 
trade  show  at  the  Ambassador  Hotel 
in  Los  Angeles,  Sept.  13-16,  in  con- 
junction with  the  13th  annual  conven- 
tion of  the  Theatre  Owners  of 
America. 

Albert  M.  Pickus,  TO  A  president, 
said  that  the  Strong  Electric  Corpora- 
tion of  Toledo,  will  show  its  35/70mm 
projectors,  in  addition  to  its  jet  arc, 
UHT  and  magnarc  carbon  arc  lamps, 
in  its  booths  in  the  show. 

The  Strong  Electric  booths  will  be 
manned  by  Arthur  T.  Hatch,  Bill 
White  and  C.  Callender. 

Another  trade  show  exhibitor  will 
be  the  National  Vendors,  Inc.,  of  St. 
Louis,  Missouri,  which  will  exhibit 
its  series  222  cigarette  merchandiser, 
its  services  CC-deluxe  candy  merchan- 
disers, and  its  closed  and  open  com- 
mon fronts  for  the  machines. 

Manning    the    National  Vendors 


j  FILM  AC  K 


r  rwtvi  ^  i  i  v> 


OPENING  THE  Universal  meetings  on  "Spartacus"  here  yesterday  was  Jeff 
Livingston,  executive  coordinator  of  sales  and  advertising  (third  from  left) 
flanked  by  Stan  Margulies,  advertising  and  publicity  head  of  Bryna  Produc- 
tions, producer  of  the  film;  Philip  Gerard,  Eastern  advertising  and  publicity 
director  of  Universal;  and  David  A.  Lipton,  Universal  vice-president  in  charge 
of  advertising  and  publicity. 

'Spartacus1'  Campaign  Set 

(Continued  from  page  1) 


entation  meetings  presided  over  by 
Jeff  Livingston,  executive  coordinator 
of  sales  and  advertising. 

Participants  at  the  meetings  in- 
cluded David  A.  Lipton,  Universal 
vice-president  in  charge  of  advertis- 
ing and  publicity;  Stan  Margulies, 
Bryna  advertising  and  publicity  head; 
Philip  Gerard,  Universale  Eastern 
advertising  and  publicity  director; 
circuit  advertising  and  publicity  repre- 
sentatives; advertising,  publicity  and 
exploitation  staff  members  as  well  as 
special  "Spartacus"  personnel  and 
field  representatives  from  the  initial 
cities  where  "Spartacus"  will  open. 

This  "concept  of  years,"  Livingston 
said,  not  onlv  has  applied  to  the  na- 
tional advertising,  publicity  and  pro- 
motional campaign  on  "Spartacus," 
but  to  the  local  level  campaigns  since 
all  initial  engagements  of  "Sparta- 
cus" have  been  geared  to  run  one,  two 
of  more  years.  Where  local  campaigns 
on  the  usual  picture  in  key  cities  are 
generally  started  several  weeks  in  ad- 
vance of  opening,  the  campaigns  on 
"Spartacus"  in  these  same  cities  are 
being  started  as  much  as  six  months 
in  advance  by  the  use  of  such  promo- 


tional devices  as  trailers,  lobby  dis- 
plays, cross-trailers,  display  material 
and  the  soliciting  of  group  sales 
through  special  mailings. 

Further,  Livingston  stressed,  where 
field  exploitation  representatives  are 
normally  sent  in  two  or  three  weeks 
in  advance  of  openings  in  key  cities, 
"Spartacus"  field  personnel  are  being 
sent  in  not  less  than  eight  weeks  in 
advance  and  in  some  instances  as 
many  as  12  weeks  in  advance  of  the 
premiere. 

The  local  campaigns  on  "Spartacus," 
Livingston  reminded  the  participants, 
must  be  paced.  Not  only  must  they  be 
started  10  to  12  weeks  in  advance  and 
built  to  a  peak  at  the  time  of  opening 
but  the  campaign  must  then  be  sus- 
tained for  20,  30,  40  or  more  weeks  as 
the  picture  continues  its  engagement. 

On  the  promotional  aids  on  "Spar- 
tacus," Livingston  predicted  that  the 
field  personnel  "will  find  that  they  are 
being  provided  with  the  finest  tools 
ever  assembled  for  local  media." 

The  meetings  continue  today  with 
the  emphasis  on  group  selling  tech- 
niques and  certain  specifics  or  road- 
show  theatre  operation. 


booth  will  be  H.  J.  "Pete"  Foster, 
M.  L.  Pierson  and  Charles  Kaplan. 

TOA  has  been  joined  in  co-sponsor- 
ship of  the  trade  show  by  the  Theatre 
Equipment  Dealers  Association,  and 
the  Theatre  Equipment  Supply  Man- 
ufacturers Association.  The  trade 
show  will  be  opened  at  2  P.M.  Tues- 
day, Sept.  13,  to  operate  Tuesday  af- 
ternoon, Wednesday  morning  and 
Thursday  and  Friday  afternoons. 
There  are  no  convention  meetings 
scheduled  at  the  same  time,  to  com- 
pete. 

Pickus  also  disclosed  that  a  "treas- 
ure chest"  will  be  established  in  the 
trade  show,  with  major  prizes,  includ- 
ing a  color  television  set,  to  be 
awarded  during  trade  show  hours.  To 
encourage  trade  show  attendance  the 
chest  will  be  placed  at  the  innermost 
section  of  the  trade  show  areas,  and 
conventioneers  will  have  to  be  in  the 
trade  show  area  at  the  time  the  prizes 
are  awarded  to  win  them. 


Suzie  Wong 


(Continued  from  page  1 ) 
Syms,  the  British  actress  and  Michael 
Wilding.  It  was  directed  by  Richard 
Quine  from  a  screenplay  prepared  by 
John  Patrick,  author  of  "The  Tea- 
house of  the  August  Moon."  The  Pat- 
rick screenplay  is  based  on  the  novel 
by  Richard  Mason  and  the  play  by 
Paul  Osborn. 

With  the  booking  of  "Suzie  Wong," 
the  Music  Hall  has  completed  its  fu- 
ture schedule  through  the  month  of 
November.  In  sequence,  the  films 
which  will  follow  "Song  Without 
End,"  its  current  attraction,  will  be 
Warner  Brothers'  "The  Dark  at  the 
Top  of  the  Stairs,"  starring  Robert 
Preston  and  Dorothy  McGuire;  Uni- 
versal's  "Midnight  Lace,"  starring 
Doris  Day,  Rex  Harrison  and  John 
Gavin,  and  "Suzie  Wong." 


Art  Will  Be  Stress* 
In  'Greatest  Storyi 

From  THE  DAILY  Bureau  I 

HOLLYWOOD,  Aug.  24.  -1 
"Great- Artist  Concept"  will  be  1 
ployed  by  George  Stevens  in  fii 
all  roles  in  his  production  of  '1 
Greatest  Story  Ever  Told"  for  1 
Century-Fox. 

Some  of  the  world's  greatest  a. 
temporary  painters  will  be  corn's- 
sioned  to  draft  the  likenesses  ofl 
screen  personalities  into  the  ctoi 
ter  roles  and  background  situat  s, 
which  played  an  integral  part  inij 
life  of  Jesus,  into  paintings  of  mal 
piece  significance.  It  is  expected  'at 
approximately  50  internatioijjj 
known  stars  will  be  selected  for  p  i 
ings  as  an  adjunct  to  this  concern 
casting  for  the  film. 

Ancient  Glorification  Cited  i!  I 


"For  centuries,  the  world's  j$ 
most  painters,  sculptors,  musiiib 
and  poets  have  glorified  the  stor  j 
Jesus  and  left  their  imprints  fo:jll 
mankind  to  enjoy,"  Stevens  states,  id 
adds,  "In  keeping  with  this,  it  is'ur 
aim  to  create  a  motion  picture  :at 
can  depict  the  story  of  Jesusi 
many  years  and  so  become  the  ve 
ma's  definitive  contribution  to 
subject.  We  hope  it  will  rank 
the  greatest  achievements  of  all  a;, 

This  policy  will  extend  ever! 
the  briefest  of  roles. 

In  order  to  make  sure  the  1^ 
number  of  stars  necessary  will) 
available  when  the  $15,000,000 
duction  goes  before  cameras  earl  ii 
1961,  first  of  these  personalities  o 
specific  roles  will  be  announced  vii 
in  next  two  weeks. 

Stevens  says  that  this  "great- 
concept"  in  casting  is  being  use<ji! 
every  phase  of  the  picture's  makK 


Membership  of  MGA 
Ratifies  ATFP  Coiitrcj! 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  24.  - 
Musicians  Guild  of  America  mem| 
ship,  in  a  secret  ballot,  ratifiedb] 
near  unanimous  approval  a  new  I 
tract  with  the  Alliance  of  Televil 
Film  Producers,  which  calls  for  e| 
per  cent  increase  in  the  use  ofl 
music  for  TV  films,  giving  music! 
a  basic  scale  of  $55  for  each  onef 
one-half  hours  of  live  scoring  in  « 
half  hour  film  of  a  TV  series. 


Franklin  Resignation] 
Accepted  by  the  WGA-T 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aus.  24.  - 
council  of  the  Writers  Guild  of  Ar 
ica,   West,   has   announced  the 
signation    of   its    executive  dim 
Michael  H.  Franklin,  which  was  I 
mitted  two  weeks  ago. 

Franklin  will  continue  in  his  4 
sent  post  until  a  replacement  I 
been  found.  A  committee  of  top  g| 
officers  has  been  formed  to  fin| 
successor. 


<*0f  88,  NO.  40 

V.F.  Group  to  Fight 


NEW  YORK,  U.S.A.,  FRIDAY,  AUGUST  26,  1960 


TEN  CENTS 


Greater  Union  Theatres  Has  Set  Aside 


jttle  Hope  for  $\i7Q2,m  As  TV  Contingency  fund 


B0  •  ||       -  Special  to  THE  DAILY 

3USC     15  ill     tO  SYDNEY,  Australia,  Aug.  25.-Greater  Union  Theatres  Pty.,  Ltd.,  over  the 

past  six  years  has  set  aside  from  its  annual  profits  £,760,000  ($1,702,400)  as 
provision  for  television  contingencies,  stockholders  were  advised  at  the  annual 
meeting  here  today. 

Norman  B.  Rydge,  chairman,  explained  that  the  continuing  increases  in  the 
fund  were  necessary  because  of  the  effect  of  television  on  theatre  business. 
In  1959  it  was  especially  severe  in  Sydney  and  Melbourne  for  the  circuit. 

"As  in  1958,  however,"  he  added,  "operations  in  other  states  continued  to 
provide  adequate  returns  and  results  therefrom  were  not  markedly  affected 
by  television  until  late  in  the  year."  The  amount  set  aside  for  tv  contingences 
in  1959  was  £50,000  ($112,000).  Consolidated  net  profit  in  1959  was  £227,- 
785  ($510,238)  as  compared  to  £225,390  ($504,873)  in  1958. 

Rydge  also  told  stockholders  that  changed  economic  conditions  in  the  busi- 
ness have  called  for  various  modifications,  including  closing  of  some  theatres, 
new  screening  policies  for  others,  and  extensive  remodeling  of  two  city  thea- 
tres to  provide  for  Todd-AO.  "The  future  trend  appears  to  indicate  that  more 
theatres  will  close  and  that  it  will  still  be  some  time  before  a  position  of 
stability  is  reached." 


Eid  'Legit'  Tax 

Lvdsay  Defends  Limiting 
it  to  'Living  Theatre' 


By  E.  H.  KAHN 

SHINGTON,  Aug.  25.-A  bill 
rovide  that  the  tax  on  admissions 
najnot  apply  to  admissions  to  any 
ve'lramatic  (including  musical)  per- 
onjince"  is  conceded  by  the  spon- 
» <f  the  measure,  Rep.  John  V. 
.in'ay  (R.,  N.  Y.)  to  have  no  chance 
f  ssage  this  year. 
Is  bill  is  of  direct  interest  to  the 
wn  picture  industry  because  it 
le^y  would  provide  a  tax  benefit  to 
'He1  class  of  entertainment— live— 
i'h;'  denying  it  to  motion  pictures, 
hfadmittedly  constitutes  a  discrim- 
( Continued  on  page  6) 

'P  Abandons  Search 
o  Gritting,  Family 

If.     Special  to  THE  DAILY 

j  ilLAHOMA  CITY,  Aug.  25.  -  A 
5-ite  search  by  the  Civil  Air  Pa- 
tfior  the  missing  plane  which  car- 
ried Henry 
Griffing,  Video 
Theatres  presi- 
dent, his  wife, 
son  and  daugh- 
ter, was  called 
off  today  when 
hope  of  finding 
the  family  alive 
was  abandoned. 

The  Griffings 
d  i  s  a  ppeared 
after  taking  off 
in  their  private 
plane  from 
Teterboro,  N.J., 
rt  on  Aug.  16  for  their  home 
(Continued  on  page  7) 


0] 


'Blank-Check'  Policy      Gold  to  Head  NSS 
For  'Pepe'  Promotion     Advertising,  Publicity 


Columbia  Pictures  has  authorized  a 
"blank-check"  policy  for  the  promo- 
tion and  merchandising  of  George 
Sidney  International-Posa  Films  Inter- 
nacional's  "Pepe,"  it  was  announced 
by  Jonas  Rosenfield,  Jr.,  Columbia  ex- 
ecutive in  charge  of  advertising,  pub- 
licity and  exploitation.  The  program 
backing  the  film  which  stars  Cantin- 
flas,  will  have  no  less  than  a  minimum 
budget  of  $1,000,000,  Rosenfield  de- 
( Continued  on  page  7 ) 


Melvin  L.  Gold  Enterprises  has 
been  retained,  by  National  Screen 
Service  as  advertising  and  publicity 
consultants,  it  was  announced  by  Bur- 
ton E.  Robbins,  NSS  vice-president 
in  charge  of  sales. 

Melvin  L.  Gold,  president  of  the 
consulting  firm,  will  function  as  Na- 
tional Screen's  advertising,  publicity 
director. 

From  1943  to  1954  Gold  was  em- 
( Continued  on  page  7 ) 


No  Agreement  on  Minimum  Wages 
Reached  by  House-Senate  Conferees 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  25.— The  first  meeting  of  the  House-Senate  con- 
ferees on  the  minimum  wage  bill  led  to  no  concrete  agreement.  In  fact,  as  the 
meeting  broke  up,  there  were  indications  that  some  effort  will  be  made  to 
deadlock  the  conference  and  prevent 


s 


ton 
dui 


e  Will  Tour  for 
artacus'  Meetings 

iversal  -  International  is  setting 
five  )ehind-the-scenes  personalities  to 
all  the  cities  in  which  "Sparta- 
the  Bryna  production,  will  open 
g  October  and  November,  it  was 
(Continued  on  page  6) 


enactment  of  any  changes  in  mini- 
mum wage  law.  Some  observers 
think,  however,  that  in  a  case  like 
this  intransigent  attitudes  may  be 
based  more  on  a  knowledge  of  poli- 
tical horse-trading  techniques  than  on 
a  genuine  inflexibility. 

At  the  meeting's  conclusion,  Rep. 
Kearns  (R.,  Pa.)  commented  that  it 
had  been  just  a  preliminary  session. 
Senator  Goldwater  (R.,  Ariz.),  a  lead- 
er of  the  group  that  opposes  new 
wage  legislation,  said  that  the  con- 
ference would  either  produce  nothing 
or  adopt  the  House-passed  bill  which 


raises  the  pay  floor  to  $1.15  hourly 
and  covers  certain  retail  employees. 
Democratic  presidential  nominee  John 
Kennedy  (D.,  Mass.),  whose  prestige 
is  bound  up  with  the  passing  of  a  new 
law,  was  confident  that  it  would  be 
possible  to  reach  a  compromise. 

In  the  absence  of  a  deadlock,  it 
would  appear  reasonable  to  assume 
that  the  bill  to  emerge  from  confer- 
ence will  bring  about  3,000,000  more 
employees  under  the  wage  law's  um- 
brella, but  will  cut  die  pay  floor  from 
the  Senate-approved  $1.25  hourly  to 
the  House-passed  $1.15  hourly. 


Partnership 

Alcoa  to  Join 
Zeckendorf  in 
Fox  Studio  Buy 

Seen  As  Assuring  Closing 
Of  $43  Millions  Deal 

Plans  for  Aluminum  Company  of 
America  to  join  with  William  Zecken- 
dorf s  Webb  &  Knapp  company  in  the 
purchase  of  20th  Century-Fox's  265- 
acre  studio  property  for  $43  millions 
as  the  site  for  the  projected  Century 
City  development  were  announced 
here  yesterday  by  Zeckendorf  &  Frank 
L.  Magee,  president  of  Alcoa. 

Under  the  arrangement,  Alcoa  will 
purchase  a  substantial  interest  in 
91091  Corp.,  a  Webb  &  Knapp  sub- 
( Continued  on  page  2) 

Zeckendorf  a  TO  A 
Convention  Speaker 

William  Zeckendorf,  well  known 
realtor  and  financier,  will  address  the 
convention  of  Theatre  Owners  of 
America  in  Los 
Angeles,  Sept. 
13-16,  it  was 
announced  by 
Albert  M.  Pick- 
us,  TOA  presi- 
dent. 

Z  e  ckendorf, 
who  is  a  direc- 
tor  of  the 
America  Corp., 
parent  c  o  m- 
pany  of  Pathe 
L  a  b  o  ratories, 
will  speak  at 
the  luncheon 
session  Sept.  14  on  the  film  produc- 
( Continued  on  page  2 ) 

Senate  Changes  OK'd 
In  Foreign  Trade  Bill 

From  THE  DAILY  Bureau  ■ 

WASHINGTON,  Aug.  25.-A  con- 
ference committee  has  agreed  on 
changes  in  a  bill  to  permit  firms  doing 
business  abroad  to  elect  an  "over-all" 
limitation  on  the  foreign  tax  credit  as 
an  alternative  to  the  existing  "per 
country"  limitation.  A  number  of 
( Continued  on  page  7 ) 


W.  Zeckendorf 


Motion  Picture  Daily 


Friday,  August  26,  ifl 


PERSONAL 
MENTION 


Alcoa  to  Join  in  Studio  Buy 


TT  UGH  OWEN, 
-LI  president,  is 
from  New  York. 


Paramount  vice- 
in  Philadelphia 


Eddie  Solomon,  Embassy  Pictures 
vice-president,  will  leave  New  York- 
today  for  Chicago. 

• 

Ed  Heiber,  Eastern  regional  man- 
ager of  International  Pictures,  and 
Ruth  Pologe,  Eastern  advertising- 
publicity  manager,  are  in  Philadelphia 
from  here. 

Bud  Chalman,  of  the  Gulf-to-Bay 
Drive-in   Theatre,    Clearwater,  Fla., 
has  returned  there  from  Atlanta. 
• 

Bob  Landry,  photographer  as- 
signed to  Carl  Foreman's  "The  Guns 
of  Navarone"  in  England,  was  married 
at  St.  George's  Presbyterian  Church, 
London,  to  Doreen  Wood,  British 
film  publicist. 

• 

Mrs.  Gerald  Adler,  the  former 
Helen  Beldock,  secretary  in  the 
New  York  office  of  Hecht-Hill-Lancas- 
ter,  has  given  birth  to  a  daughter, 
Jane, 

• 

Harry  Rose,  manager  of  Loew's 
Majestic  Theatre,  Bridgeport,  Conn., 
and  Mrs.  Rose  are  marking  their  40th 
wedding  anniversary. 

Patricia  Gardy  and  Patricia 
Tassinari,  both  of  the  20th  Century- 
Fox  branch  in  Albany,  N.  Y.,  will  be 
married,  the  former  on  Saturday  to 
Francis  J.  Porcaro,  and  the  latter  on 
Sept.  10  to  Jacob  C.  Faubel,  Jr. 


Gross  $393,387 

Goetz'  "Song  Without 
story  of  Franz  Liszt,  has 


'Song9 

William 
End,"  the 

grossed  $393,387  in  its  first  two 
weeks  at  the  Radio  City  Music  Hall 
here,  Columbia  Pictures  has  reported. 
Figure  for  the  second  week,  just  end- 
ed, was  $189,746. 


(Continued  from  page  1) 
sidiary  established  to  acquire  the  land     a  total  of  $5  millions  as  a 
from  20th-Fox  and  to  develop  Cen- 
City.    Details    of    the  Alcoa 


tury    City.  Details 
acquisition  were  not  disclosed. 

Financial  circles  regarded  the  devel- 
opment as  insuring  consummation  of 
the  $43  million  purchase  from  20th- 
Fox.  A  special  meeting  of  20th-Fox 
stockholders  called  for  Oct.  17  must 
first  approve  the  all-cash  sale  to  Zeck- 
endorf. 

Approved  by  the  Board 

While  approval  of  the  transaction  is 
regarded  as  a  foregone  conclusion, 
should  there  be  an  upset  of  such  ex- 
pectations, Zeckendorf's  company  still 
could  purchase  the  studio  acreage  on 
a  long-term  basis  for  $56  millions. 
Directors  of  20th-Fox  already  have 
approved  the  all-cash  and  recommend 
its  approval  by  the  stockholders. 

The  Zeckendorf  company  on  Aug. 
1  completed  payment  to  20th-Fox  of 


NEW  YORK  THEATRES 


pt-RADIO  CITY  MUSIC  HALL — j 

Ro«t(»fsiler  Ctnter  •  Ci  $-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 
DIR.!  B0BARDE  as  Franz  Uat 

!;:•:  ...  .        ,!:■■■■,   ,1.  I?i  ft  foftaSS  MK 

m  THE  MEAT  STABE  "FESTIVAL" 


down  pay- 
ment on  the  $54  millions  purchase. 
The  balance  of  $38  millions  will  be 
paid  in  cash  within  six  months  after 
approval  of  the  deal  by  20th  -  Fox 
stockholders  at  their  special  meeting. 

It  was  stated  that  Alcoa's  primary 
interest  in  the  Century  City  venture 
lies  in  its  opportunity  to  develop  new 
uses  for  aluminum  in  apartment  hous- 
ing and  other  structures  planned  foi 
the  $250,000,000  Century  City  devel- 
opment of  apartments,  offices,  stores,  a 
hotel  and  other  structures  to  be  erect- 
ed during  the  next  decade.  Present 
plans  call  for  ground  to  be  broken 
next  spring  for  the  first  buildings. 

Lease-Back  Provided 

Twentieth-Fox  would  lease  back  on 
a  50-year  term  with  renewal  rights 
that  portion  of  the  studio  property 
containing  its  stage,  offices  and  other 
production  facilities. 


Zeckendorf  Speaks 

( Continued  from  page  1 ) 
tion  program  being  undertaken  by 
Pathe.  The  luncheon  will  be  spon- 
sored by  Pathe. 

Pathe  has  proposed  to  TOA  that 
Pathe  completely  finance  the  produc- 
tion of  additional  motion  pictures  if 
TOA  will  secure  play  date  pledges 
for  the  films  from  its  members.  Pathe 
would  benefit  from  laboratory  work 
as  well  as  from  distribution  profits. 
Zeckendorf  is  expected  to  outline  de- 
tails of  Pathe's  production  plans  and 
may  disclose  some  of  the  first  film 
packages  Pathe  would  undertake. 
Pathe  has  set  up  separate  production 
and  distribution  companies  to  under- 
take the  program. 

Zeckendorf  is  president  of  Webb 
&  Knapp,  real  estate  developing  com- 
pany, which  plans  to  buy  20th  Cen- 
tury-Fox's studio  property  for  devel- 
opment as  Century  City. 

'Showmanship'  Stressed 

Pickus  said  Zeckendorf  was  invited 
by  TOA  not  only  because  of  his  as- 
sociation with  America  Corp.  and  the 
Pathe  program,  but  also  because  his 
real  estate  and  financial  ventures  have 
so  often  displayed  such  a  degree  of 
showmanship  that  it  was  felt  he  could 
counsel  theatre  owners  in  that  area, 
too. 

D.  C.  Mulholland  Dies 

ST.  AUGUSTINE,  Que.,  Aug.  25. 
-Donald  C.  Mulholland,  50,  head  of 
planning  and  operations  for  the  Na- 
tional Film  Board  of  Canada,  died  at 
his  home  here.  He  had  been  active 
for  many  years  in  the  film  industry  of 
the  Dominion,  both  as  writer  and  di- 
rector. He  was  a  member  of  the  film 
board  for  14  years.  Surviving  are  his 
wife,  a  daughter  and  two  sisters. 


New  Suburban  Dates 
Slated  for  Cinemiracle 

Cinemiracle,  Inc.,  will  continue  to 
open  "Windjammer"  in  suburban  en- 
gagements throughout  the  fall  and 
winter,  it  was  announced  by  Samuel 
P.  Norton,  vice-president.  Having  al- 
ready opened  in  most  key  cities,  the 
film  had  its  first  suburban  date  at  the 
Bellevue  Theatre,  in  Upper  Montclair, 
N.  J.,  where  it  is  now  in  its  33rd  week. 
The  film  is  also  in  its  eighth  week  at 
Skouras'  Syosset  Theatre,  where  it  has 
grossed  $143,000  to  date. 

Upcoming  suburban  engagements 
already  set  include  the  Apex  Theatre 
in  Washington,  October;  Keswick 
Theatre,  Philadelphia,  Oct,  12;  King 
Theatre,  Lancaster,  Pa.,  also  October. 
More  are  to  be  announced,  according 
to  Norton. 


Skouras  Theatres  Mdj 
Pay-TV  Fight  Monti 

Managers  of  the  approximate!'  Jo 
theatres  in  New  York  and  New  Jt™ 
of  the  Skouras  Theatres  organize kil 
will  meet  Monday  morning  in:L| 
Rivoli  Theatre  here  to  map  their  !r.|\ 
ticipation  in  the  Joint  Comrra:>e| 
Against  Pay-TV's  campaign  to  >1 1 
law  pay-tv  by  legislation. 

The  meeting  was  called  by  S  ijfc 
S.  Hassanein,  Skouras  Theatres  ]M 
ident.  Philip  F.  Harling,  chairma  .jf 
the  Joint  Committee  Against  Pa)  V 
will  address  die  group. 

George   P.   Skouras,  chairmaiof 
the  board  of  Skouras  Theatres,  1 
has  long  been  active  in  the  anti-'y. 
tv  effort,  has  pledged  the  full  lT 
port  of  die  Skouras  organization 
the  petition  campaign  currentlylj 
ing  undertaken  by  the  Joint  G 
mittee.  Harling  is  asking  the  nat| 
theatres  to  collect  30,000,000  si^ 
tures  to  petitions  asking  Congre? 
pass  legislation  outlawing  pay-t'j 
being  contrary  to  the  public  inteS 
Skouras  theatres  will  all  take  pal 
Harling  said  the  Skouras  mansii 
meeting  is  the  first  to  be  undert': 
in  the  New  York  metropolitan 
although  similar  meetings  are  IS 
held  by  theatre  circuits  all  overt 
country.  He  said  he  expected  <| 
tional  New  York  meetings  would 
held  shortly. 

Campaign  kits,  containing  ins) 
Hons  and  petitions,  are  being 
tributed  to  all  the  nation's  the; 
pointing  toward  a  10-day  perio 
managerial  signature  solicit  *j 
around  Sept.  1. 


Carey  Heads  for  Coast 
To  Complete  'Sinner' 

Timothy  Carey,  producer,  director 
and  star  of  "The  World's  Greatest 
Sinner,"  will  leave  here  for  Hollywood 
on  Wednesday  to  complete  filming  of 
the  picture,  half  of  which  has  already 
been  shot  in  Vancouver,  B.  C.  Carey, 
who  is  head  of  Frenzy  Productions, 
plans  several  other  films  for  the  inde- 
pendent market  when  he  completes 
"Sinner." 

George  E.  Nahas  is  associate  pro- 
ducer of  "Sinner,"  which  is  being  shot 
in  both  black-and-white  and  Techni- 
color. Second  picture  for  Frenzy  will 
be  "Detour  L.A." 


'Men'  Does  $38,000 

Columbia's  "All  the  Young  Men" 
grossed  a  big  $38,000  in  its  first  week 
at  the  Roosevelt  Theatre  in  Chicago, 
the  company  reported. 


Code  Seal  for  'Sum 
Follows  Para.  Appei 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  25.  - 
World  of  Suzie  Wong,"  Ray  St| 
Paramount  production,  denied  a  S 
duction  Code  Seal  by  Geoffrey  Ss 
lock's  office  here  last  Friday  waijj 
proved  in  whole  four  days  later  o 
lowing  an  appeal  by  Paramour ,1 
the  Motion  Picture  Associatioi 
America  board  in  New  York,  it! 
reported  here  today.  Denial  byl 
office  here  was  based  on  the  grt 
that  the  film  deals  in  detail  with! 
life  of  a  prostitute. 

The  code  stipulates:  "The  metti 
and  techniques  of  prostitution  f 
white  slavery  shall  never  be  preset 
in  detail,  nor  shall  die  subject! 
presented  unless  shown  in  cont 
right  standards  of  behavior.  Br 
in  any  clear  identification  as  such 
not  be  shown." 

The  difference  of  interpretatic 
die  code  ruling  by  the  MPAA  brf 
following  an  appeal  by  Stark*: 
Paramount  executives,  resultec  ii 
grant  of  seal  for  the  film  withe!  « 
cut. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Ed.tor-in-Ch.af  and  Publisher;  Sherw.n  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner  News  Ed.tor •  Herbert  V. 
Advertising  Manager;  Gus  H.   Fausel,  Production  Manager,  TELEVISION   TODAY,   Charles  S.  Aaronson    Editorial  Director;   P.nky   Herman    Eastern   Ed.tor  Hollywood 
Yucca-Vine   Building,   Samuel   D.   Berns,    Manager;    Telephone    HOllywood   7-2145;    Washington,  E    H.  Kahn,  9%  National  Press  Bldg     Washington    4    D C,   Lond on  j«r 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Ed.tor    Correspondents  m  the  principal  capitals  ot  the  worm  ft 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company    Inc.    1270  Sixth  Avenue    Rockefe  ler  Center    New  York  ^  ^rc£all.ier, 
Cable   address:    "Quigpubco.    New    York"    Martin    Quigley,    President;    Martin    Quigley,  Jr.,  Vice-President;   Theo  J    Sullivan    Vice- Pres.dent   and  Trewurer.   KaymMd  W  ( 
Vice-President;  Leo  J    Brady,  Secretary.   Other  Quigley  Publications:   Motion   Picture   Herald,  Better  Theatres  and  Better  Refreshment  Merchand.smg^  each  published  13  Umes 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;   Motion  Picture  Almanac  Television a  Almanac    Fame.   Entered  as 
class  matter  Sept.  21.  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Amer.cas  and  $12  fore.gn.  b.ngle  cop.e 


SIA077    MA043    DL  PD    DALLAS    TEX    AUG    18  453P 
GEORGE  WELTNER,   PARAMOUNT  PICTURES  CORP. 

PACKED  HOUSE  AT  OUR  MAJESTIC  THEATRE.   DALLAS  GAVE  G.I. 

BLUES  A  ROUSING  RECEPTION  AT  SNEAK  PREVIEW.   WE  HAVE 

NEVER  WITNESSED  SUCH  MARVELOUS  AUDIENCE  REACTION  TO 

ANY  PICTURE.    COMMENT  CARDS  EXCELLENT.   PRESLEY  IS  A  NEW 


PRODUCTION 


release 


ULIET  PROWSE    Directed  by  NORMAN  TAUROG  •  Written  by  EDMUND  BELOIN  and  HENRY  GARSON 


O-STARRING 


UNIVERSAL  proudly  announ 


CO-STARRING 

Harry  Guardino  •  J ames  Francis 

Produced  by  Sy  Bartlett  •  Directe 


reduction  has  started: 


From  a  story 

by  William  Bradford  Huie 


slbert  Mann*  Screenplay  by  Stewart  Stern 


Motion  Picture  Daily 


Friday,  August  26,  jo 


PEOPLE 


Mort  Sunshine,  editor  of  The  Inde- 
pendent, has  been  appointed  vice- 
chairman  of  the  Democratic  State 
Campaign  Committee  for  Kennedy- 
Tohnson. 

□ 

Sarah  Keller,  former  president  of 
the  Jacksonville  chapter,  Women  of 
the  Motion  Picture  Industry,  has  re- 
turned to  Film  Row  there  as  booker 
on  Byron  Adams*  staff  at  United  Art- 
ists. 

□ 

Irving  Stern  has  been  named  man- 
ager of  the  16mm  division  of  Warner 
Bros.  Pictures  Distributing  Co.,  Ltd., 
of  Canada.  He  was  formerly  Toronto 
branch  manager  for  Rank  Film  Dis- 
tributors of  Canada,  Ltd. 

□ 

Robert  S.  Parnell,  formerly  with 
Allied  Artists  in  Seattle,  has  been 
appointed  manager  of  the  Seattle- 
Portland  exchange  of  Favorite  Films, 
succeeding  Chilton  Robinette,  who 
has  resigned. 

□ 

Ralph  Dale  has  joined  CFTO-TV, 
Toronto,  as  film  buyer.  He  formerly 
was  with  Sovereign  Film  Distributors 
Co.,  Ltd. 


Push  Fight  to  Free 
French  Film  Here 

Films-Around-the-World,  Inc.,  will 
go  to  the  Supreme  Court  if  necessary 
in  its  fight  to  Force  U.S.  Customs  to 
release  "Les  Teux  de  l'amour  ("The 
Games  of  Love" ) ,  a  French  film.  This 
was  made  known  here  yesterday  by 
Ephraim  London,  legal  representative 
of  Irvin  Shapiro,  head  of  the  distri- 
bution firm. 

First  step  in  the  fight  to  release  the 
picture  will  be  to  ask  an  injunction 
against  D.  B.  Strubinger,  acting  Com- 
missioner of  Customs  in  Washington, 
who  has  held  it  up  since  July  16.  This 
may  be  done  on  Monday  in  New  York- 
Federal  Court.  London  said  he  may 
also  file  a  damage  suit  against  Cus- 
toms. 

The  film  has  been  detained  by  Cus- 
toms because  of  the  questionable  na- 
ture of  two  sequences  which  might  be 
construed  as  "obscene,"  it  is  under- 
stood. A  special  customs  consultant  is 
expected  to  view  the  picture  after 
Labor  Day. 


Drive-in  Corp.  to  Open 
Bowling  Center  Today 

Special  to  THE  DAILY 

BOSTON,  Aug.  25.-General  Drive- 
in  Corp.,  Philip  Smith,  president, 
opens  its  first  40-lane  bowling  center 
tomorrow  in  Felsway  Plaza,  Med- 
ford,  Mass.,  the  first  of  15  such  de- 
luxe bowling  operations  now  being 
built  in  the  New  England  area. 

The  second,  to  be  situated  in  the 
Veterans  of  Foreign  Wars  Parkway, 
West  Roxbury,  will  open  soon  after- 
wards. 


Lindsay  Bill 

(Continued  from  page  1) 
ination.  It  is  not,  however,  the  sort  of 
discrimination  which  could  lead  to  a 
court  ruling  that  the  law  is  void,  ac- 
cording to  Rep.  Lindsay,  who  told 
Motion  Picture  Daily  that  "Con- 
press  can  do  whatever  it  wants"  on 

o 

taxes. 

Queried  as  to  the  reason  for  ex- 
cluding the  tax  on  motion  picture  ad- 
missions from  his  bill,  Lindsay  ob- 
served that  one  of  them,  at  least,  is 
the  revenue  problem.  He  noted  that 
in  removing  taxes,  the  Treasury's  op- 
position to  the  bill  tends  to  increase 
in  proportion  to  the  amount  that 
would  be  lost. 

Crash  Program,'  He  Says 

Lindsay  noted  that  when  specific 
relief  is  given  to  an  industry,  it  is  part 
of  a  "crash  program"  to  help  "make 
life  a  little  easier  to  an  area  in  dis- 
tress." He  added  that  the  "living  the- 
atre" ( much  of  which  is  located  in  the 
district  he  represents)  is  "in  as  bad 
trouble  as  any  depressed  area." 

The  Congressman  also  commented 
that  he  felt  sure  that  if  his  proposal 
were  to  come  to  the  floor  for  action, 
there  would  be  no  dearth  of  legisla- 
tors who  would  come  forward  and 
urge  tax  relief  for  buyers  of  motion 
picture  tickets,  too. 

To  a  certain  extent,  Lindsay's  tax 
proposal  ties  in  with  a  plan  being 
worked  out  in  the  Senate  by  Sen. 
Javits  (R.,  N.  Y. ),  who  plans  to  ask 
a  group  of  Broadway  and  out-of-town 
producers  to  make  recommendations 
concerning  the  proper  disposition  of 
the  funds  that  would  be  available  if 
the  ticket  excise  tax  were  to  be  re- 
moved. 

Javits  Wants  Theatre  to  Benefit 

Javits  apparently  is  not  thinking  so 
much  in  terms  of  simply  repealing 
the  excise  tax  as  in  terms  of  sequester- 
ing the  funds  and  making  sure  that 
they  are  used  to  benefit  the  theatre. 
Javits'  proposals  may  be  embodied 
in  suggested  legislation  after  the  pro- 
ducers' group  has  made  its  recom- 
mendations. 

Meanwhile,  in  New  York,  James 
F.  Reilly,  executive  director  of  the 
League  of  N.  Y.  Theatres,  said:  "It 
should  be  borne  in  mind  that  the 
repeal  of  the  New  York  City  five  per 
cent  tax  is  our  most  immediate  nec- 
essity and  we  shall  concentrate  on 
that,  although  laying  die  groundwork 
at  the  same  time  for  the  effort  to  elim- 
inate the  Federal  tax.  To  this  end, 
surveys  are  being  made  which  will  be 
used  for  both  purposes." 

Agents  and  Guild  Contribute 

At  the  same  time,  Reilly  acknowl- 
edged a  contribution  of  $2,500  from 
the  Association  of  Theatre  Benefit 
Agents  and  the  Play  of  the  Month 
Guild  to  a  fund  being  raised  to  finance 
the  legitimate  theatre's  tax  repeal 
fight.  Contributions  from  other  sources 
are  in  prospect. 

The  tax  repeal  drive  is  an  out- 
growth of  the  Actors  Equity  strike 
which  closed  Manhattan's  legitimate 
theatres  last  June.  Producers  con- 
tended they  could  better  withstand 
increasing   costs   resulting   from  the 


Big  WOMPI  Delegation 
Anticipated  at  Toronto 

Special  to  THE  DAILY 

TORONTO,  Aug.  25.-A  large  dele- 
gation is  expected  to  converge  here 
for  the  seventh  annual  WOMPI  con- 
vention to  be  held  at  the  Royal  York 
Hotel,  September  9,  10  and  11.  Miss 
Florence  Long,  convention  chairman, 
states  that  advance  registration  indi- 
cate attendance  at  the  convention  will 
probably  exceed  any  previous  WOMPI 
conclave. 

Mrs.  Mable  Guinan,  WOMPI  as- 
sociation president,  will  preside  at 
the  business  meetings,  assisted  by 
association  vice-president  Helene 
Spears,  recording  secretary  Myrtle 
Cain,  corresponding  secretary  Rosa 
Browning,  treasurer  Viola  Wister  and 
immediate  past  president  Gene  Bar- 
nett. 

One  of  the  highlights  of  the  con- 
vention will  be  the  presentation  of 
the  annual  awards  for  service,  atten- 
dance, publicity  and  public  relations. 

The  following  official  delegates  will 
represent  the  11  member  WOMPI 
clubs: 

Atlanta  —  Mrs.  Jean  Mullis-Mrs. 
Johnnie  Barnes.  Alternates— Mrs.  Nell 
Middleton-Miss  Martha  Chandler. 

Charlotte  —  Mrs.  Rebecca  Hunter- 
Mrs.  Mack  Wess.  Alternates— Mrs;. 
Hazel  Greer  and  Miss  Clarinda  Craig. 

Dallas  —  Miss  Marie  Powers-Miss 
Thelma  Jo  Bailey.  Alternates— Miss 
Sue  Benningfield-Mrs.  Ora  Dell 
Lorenz. 

Denver  —  Mrs.  Toni  Dyksterhuis- 
Mrs.  Bernice  Gilmore.  Alternates- 
Miss  Anna  Belle  Miller-Mrs.  Ivy  Tul- 
los. 

Des  Moines  —  Miss  Leone  Mat- 
thews-Miss Nola  Bishop.  Alternates— 
Joyce  Brain-Mrs.  Pauline  Mosier. 

Jacksonville  —  Mrs.  Philomena  Ec- 
kert-Mrs.  Mary  Hart.  Alternates— Mrs. 
Ida  Belle  Levey-Miss  Flora  Walden. 

Kansas  City  —  Mrs.  Gladys  Melson- 
Miss  Phyllis  Whitescarver.  Alternates 
—Mrs.  Bessie  Buchhorn-Mrs.  Alna 
Nece. 

Memphis  —  Miss  Lois  Evans-Mrs. 
Genevieve  Lovell.  Alternates  —  Mrs. 
Mary  Katherine  Baker-Mrs.  Katherine 
Keifer. 

New  Orleans  —  Mrs.  Carmen  Smith- 
Miss  Jane  Ella  Moriarty.  Alternates- 
Miss  Audrey  Hall-Mrs.  Bernice  Chau- 
vin. 

St.  Louis  —  Miss  Marcella  DeVin- 
ney-Miss  Jane  Smoller.  Alternates- 
Mrs.  Catherine  Foy-Miss  Theresa 
Boheim. 

Toronto  —  Mrs.  Ruth  Frankson- 
Miss  Florence  Long.  Alternates— Miss 
Olive  Copleston-Miss  Mary  Sasaki. 

strike  settlement  if  the  city  and  Fed- 
eral government  would  eliminate 
their  ticket  taxes,  the  theatres  to  re- 
tain the  tax  portion  of  the  admission 
cost  rather  passing  the  saving  on  to 
the  public. 

Afterward,  Compo  and  other  film 
industry  sources  said  if  a  serious  effort 
to  repeal  the  admission  taxes  is  un- 
dertaken by  the  legitimate  theatre, 
proper  steps  will  be  taken  either  to 
see  that  the  exemptions  apply  equally 
to  motion  picture  theatres  or  to  chal- 
lenge the  legality  of  the  legislation 
on  grounds  that  it  was  discriminatory. 


"on 


'Spartacusj 

( Continued  from  page  1 )    :  , 
reported  here  yesterday  by  Jeff 
ingston,  the  company's  executive  'j. 
ordinator   of   sales   and  advertii 
Livingston  is  conducting  a  seriejJl 
orientation  meetings  on  the  mere*- 
dising  of  the  picture  being  releid  * 
by  Universal. 

The  personalities  will  visit  each! 
with  the  aim  being  to  reach  as  n 
sections  of  the  newspapers  as  pos: 
since  each  will  be  drawn  from  a 
cialized  field,  Livingston  explai' 
He  pointed  out  that  this  is  only 
beginning  of  a  constant  march  of 
and  personalities  into  the  cities  w 
will  be  opening  "Spartacus"  du 
the  next  three  months.  This  is  sep; 
and  apart  from  the  premiere  ac 
ties  in  each  of  the  cities. 

The  tours  will  start  immedh 
and  continue  through  October 
"Spartacus"  has  its  world  premier 
the  DeMille  Theatre  in  New  Yorl 
Oct.  6,  followed  by  openings  in 
cago,  Los  Angeles,  Boston,  Phil? 
phia  and  Detroit. 

Producer  Included 

The  personalities  include  Edv 
Lewis,  producer  of  the  film; 
Westmore,  who  supervised  make 
John  Day,  who  trained  the  gladia 
Alex  North,  who  composed  the  n 
cal  score;  and  Stan  Margulies,  proi 
tion  and  advertising  and  publ 
head  of  Bryna. 

With  this  group  of  five  personal: 
the  press  activity  will  be  directei 
the  sports  pages,  the  financial  sectl 
the  women's  pages  in  addition  to 
regular  entertainment  columns  of 
newspapers.  They  will  become 
volved  in  all  forms  of  local  pre 
tional  activity. 

Formal  sessions  of  the  three 
series    of    orientation  meetings 
"Spartacus"  concluded  last  night  1 
special  workshops  being  schedu 
today  on  specific  problems  relatin 
each  individual  city.  Besides  the  1 
versal  executives,  headed  by  D; 
A.  Lipton  and  Margulies  of  Br 
participants    also    included  Ck 
Schlaifer,  head  of  the  Schlaifer  ad 
tising  agency;   Harry  Mandel, 
president  of  RKO  Theatres  and 
associates,  and  Harry  Goldberg, 
vertising  and  publicity  head  of  Sta: 
Warner  Theatres,   and  his  assoc 
Arthur  Manson. 


i 


'Alamo'  L.A.  Premie 
To  Benefit  Share,  In 

Share,  Inc.,  Los  Angeles'  chant 
organization,  and  Batjac  Product 
yesterday  jointly  announced  an  ini 
tional  premiere  of  John  Wayne's  " 
Alamo"  will  be  held  at  the  Carl 
Circle  Theatre  on  Oct.  26.  Proa 
from  the  $50-a-ticket  event  are  gi 
to  Share. 

Proceeds    from    the  premiere 
expected  to  fulfill  the  $500,000 
of  Share,  which  sponsors  the  Ex 
tional    Children's  Foundation 
Child  Guidance  Center  for  the  mei 
ly    retarded.    The  organization 
sponsored  seven  previous  fund-ra 
affairs,   but  this  is   its  first  mo|* 
picture  premiere. 


y,  August  26,  1960 


Motion  Picture  Daily 


7 


Abandon  Griff ing  Search 


( Continued 

here.  Griffing,  who  conducted  the  pay 
television  experiment  in  his  circuit's 
Bartlesville,  Okla.,  theatre  in  1957, 
piloted  the  plane.  He  had  taken  up 
flying  about  a  year  ago,  and  had 
flown  the  single  engine,  four-place 
Cessna  182  Skylane,  painted  black 
with  red  and  white  trim  to  Teterboro 
from  here  to  meet  his  wife,  Josephine; 
their  son,  Phillip,  24,  and  daughter, 
Linda,  20,  on  their  return  from  a 
six-week  tour  of  Africa. 

No  Flight  Plan  Filed 

The  family  was  last  seen  when  the 
plane  took  off  from  Teterboro  at  7:27 
A.M.,  EDT,  on  the  return  trip.  Grif- 
fing had  purchased  seven  gallons  of 
gas,  apparently  filling  the  tank,  at 
Teterboro  airport  shortly  before  tak- 
ing off.  He  neglected  to  file  a  flight 
plan,  which  is  not  an  FAA  require- 
ment, and  the  family  wasn't  missed 
until  last  Friday.  The  plane's  range  is 
about  600  miles  under  normal  flying 
conditions,  and  the  FAA  was  unable 
to  find  any  airfield  where  Griffing  may 
have  landed  and  refueled. 

For  that  reason  the  search  for  the 
plane  by  the  CAP,  and  the  search 
and  rescue  center  at  Mitchel  Air 
Force  Base,  New  York,  concentrated 
on  an  area  taking  in  parts  of  New 
York,  New  Jersey,  Pennsylvania  and 
West  Virginia,  although  CAP  search 
planes  covered  sections  of  15  states 
from  the  Atlantic  Coast  to  Oklahoma 
during  the  past  six  days.  Bad  weather 
over  the  area  hampered  the  search. 

Canadian  planes  also  joined  in  the 
search,  and  the  Coast  Guard  checked 


from  page  1 ) 

Lakes  Huron,  Erie  and  Ontario  in 
addition  to  sections  of  the  Atlantic 
coast.  Last  weekend  alone,  CAP  flew 
115  search  missions,  using  56  light 
planes,  for  a  total  of  177  hours  aloft. 

Claude  Fulgham,  vice-president  of 
Video  Independent  Theatres;  Edgar 
Bell,  manager  of  KWTV,  which  is 
partially  owned  by  Video;  attorneys 
V.  P.  Crowe  and  Luther  Bohanon, 
and  Oklahoma  County  Bar  Ass'n.  pres- 
ident Bruce  McClelland,  associates  of 
Griffing's,  who  was  an  attorney,  sent 
wires  to  either  the  sheriff  or  county 
attorney  in  331  counties  of  Pennsyl- 
vania, Maryland,  Virginia,  West  Vir- 
ginia and  Ohio  asking  them  to  or- 
ganize search  parties  and  informing 
them  that  Video  had  offered  a  $5,000 
reward  for  information  about  the  plane 
and  its  passengers. 

In  re-checking  the  weather  of  Aug. 
16  the  FAA  said  it  found  that  clouds 
covered  the  mountains  between  Har- 
risburg  and  Pittsburgh,  and  the 
weather  had  deteriorated  at  Teter- 
boro after  Griffing  took  off,  which 
would  have  caused  bim  trouble  if  he 
had  attempted  to  return. 

Griffing  was  53  years  old.  Last- 
spring  he  applied  for  a  Telemeter 
franchise,  explaining  that  he  was 
anxious  to  inaugurate  pay-tv  over 
die  theatre  company's  community  an- 
tenna setup  in  several  states  in  this 
area  and  the  south.  He  was  of  the 
opinion  that  the  Telemeter  method  of 
permitting  viewers  to  pay  only  for 
what  they  see  would  succeed  where 
his  Bartlesville  system  of  charging  a 
flat  sum  monthly  had  failed. 


ENT  TALK 

Variety  Club  News 


ANY,  N.  Y.-Tent  No.  9  has 
iciiised  from  $10,500  to  $16,500  its 
orfitment  for  the  financing  of  free 
wc  /eek  vacations  at  Camp  Thacher. 
'kclub  still  will  be  shy  by  some 
3,{0  the  total  pledged  for  the  camp. 
l  biefit  performance— possibly  "Ben- 
iu  -is  being  considered  as  a  means 
f  inking  up  the  difference. 

A 

i  ILADELPHIA— Tent  No.  13  will 
olf  its  annual  golf  tournament  and 
in'r  dance  on  Sept.  16  at  the  Phil- 
noj  Country  Club. 



FV-eign  Trade  Bill 

( Continued  from  page  1 ) 
iijrie  amendments  were  accepted 
.it  ut  substantial  change.  One  re- 
luijs  taxpayers  who  wish  to  switch 
roi  the  over-all  to  the  per-country 
im'ition  to  obtain  the  Treasury's 
lerjission.  Another  prohibits  the  car- 
v-fck  or  carry-over  of  unused  for- 
•m  tax  credits  from  a  per-country 
o  |  overall  year  or  vice  versa. 
1e  conferees  adopted— but  pro- 
Mi1  more  liberal  rules  for  certain 
ttfij/  income— a  Senate  amendment 
rfa  i  denies  the  use  of  any  excess 
oihfl  tax  credit  of  a  Western  Hemi- 
pbe  trade  corporation  ( to  the  extent 
if  eir  14  percentage  point  differen- 
iMfax  rate)  which  is  a  member  of 
n  ffiliated  group  filing  a  consoli- 
latfl  tax  return  and  electing  the  over- 
.H  mitation. 

Penalty  Provided 

1e  final  version  of  the  bill  also 
irotdes  a  penalty  of  the  loss  of  10 
)ei;  ent  of  the  foreign  tax  credit  for 
mirations  which  fail  to  file  certain 
eqfred  reports  concerning  their  for- 
igl  subsidiaries.  The  bill  now  spells 
HBjlfri  greater  detail  the  type  of  in- 
orjition  to  be  supplied. 

EfD.  Durwood  Estate 
Vjlued  at  $789,195 

Special  to  THE  DAILY 

KNSAS  CITY,  Aug.  25.-The  es- 
at  of  Edward  Dubinsky  Durwood, 

etan  theatre  owner,  who  died 
vfah  23  at  the  age  of  74,  has  been 
•al'd  at  $789,195  in  an  inventory 
|m(|  appraisement  filed  in  Jackson 
Co  ty  Probate  Court.  Durdwood  was 
piedent  of  Durwood  Theatres,  Inc., 
vmh  operates  11  theatres  in  Kansas 
H'  St.  Joseph,  Jefferson  City  and 
en  worth.  At  one  time  the  circuit 
ha  40  theatres. 

I  a  will  dated  Feb.  12,  1954,  Dur- 
wc  1  appointed  his  three  children  ex- 
L'Ctbrs  of  his  estate  and  left  the  re- 
nader  of  his  estate  to  them. 

Windjammer9  Record 

i  its  36th  week  at  the  Bellevue 
Th  tie,  Upper  Montclair,  N.  J.,  the 
Ginniracle  production,  "Windjam- 
ra<  '  grossed  $237,433,  which  repre- 
sei  a  house  record  for  the  Bellevue. 


Gold  Will  Head 


( Continued  from  page  1 ) 
ployed  by  National  Screen,  first  as 
editor  of  their  publication,  "Mister 
Showman,"  and  subsequently  as  di- 
rector of  advertising,  publicity  and 
television.  In  1954  he  ended  his  11- 
year  stint  to  enter  his  own  film-pro- 
ducing business. 

According  to  Robbins,  the  acquisi- 
tion of  Gold's  services  is  in  line  with 
National  Screen's  stepped-up  show- 
manship policy  in  support  of  the  in- 
dustry's augmented  efforts  toward  big- 
ger box  office  receipts. 

'Jungle'  Sets  Record 

"Jungle  Cat,"  Walt  Disney's  latest 
"True-Life  Adventure"  feature,  es- 
tablished a  record  first  week  gross  at 
the  Trans-Lux  Normandie  Theatre 
here,  taking  in  $22,976.  The  figure 
surpassed  any  previous  attraction  at 
the  theatre. 

'Butterfield'  Coming 

M-G-M's  "Butterfield  8"  will  have 
its  New  York  premiere  at  Loew's 
Capitol  Theatre  here  in  the  fall,  it 
has  been  disclosed  by  Eugene  Picker, 
president  of  Loew's  Theatre,  and  Rob- 
ert Mochrie,  M-G-M  general  sales 
manager. 


New  Orleans  Circuit 
To  Do  Own  Booking 

Special  to  THE  DAILY 
NEW  ORLEANS,  Aug.  25.-United 
Theatres  Corp.,  headed  by  Edward 
Ludman,  president,  and  C.  Clair 
Woods,  vice-president  and  general 
manager,  operating  a  dozen  neigh- 
borhood theatres  in  New  Orleans  will 
henceforth  handle  the  buying  and 
booking  of  pictures  themselves.  Con- 
currently they  appointed  Earl  Kroe- 
per  to  take  over  the  newly  created 
department. 

Kroeper  was  formerly  with  Thea- 
tres Service  Company,  who  hitherto 
did  the  buying  and  booking  for  the 
circuit,  with  Kroeper  doing  the  book- 
ing only.  Theatres  included  are  the 
Beacon,  Carrollton,  Clabon,  Dream- 
land, Folly,  Grand,  Napoleon,  Nola, 
Poplar,  Prytania,  Tivoli  and  National. 

To  Reopen  Theatre 

HARTFORD,  Aug.  25.  -  The  Zon- 
ing Board  of  Appeals  at  Sound  View, 
Old  Lyme,  Conn.,  has  approved  a 
petition  by  Thomas  Grasso  and  Irving 
Jaffee  to  reopen  the  long-shuttered 
Cinema  Theatre  there.  Selectman 
Maurice  McCarthy,  attending  a  board 
meeting,  said  that  the  facility  would 
provide  entertainment  for  the  town's 
young  people,  "many  of  whom  have 
too  much  time  on  their  hands." 


Senate  Votes  Bill  Opposing 
Broadcasting  Malpractices 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  25.  -  The 
Senate  today  passed  by  a  voice  vote 
a  modified  bill  setting  penalties  for 
broadcasting  malpractices.  The  House 
is  expected  to  agree  to  amendments 
made  by  the  Senate  which  limit  the 
punitive  authority  of  the  Federal 
Communications  Commission. 


'Blank  Check' 

( Continued  from  page  1 ) 
clared.  In  setting  the  policy,  Rosen- 
field  observed  that  Columbia  had  set 
no  budget  limit  to  restrict  George  Sid- 
ney in  the  filming  of  "Pepe."  Even 
after  filming  had  started,  the  producer 
was  adding  some  of  the  top  names  in 
show  business  to  the  cast  of  his  color 
and  CinemaScope  production. 

Columbia  is  setting  up  the  "blank- 
check"  policy  on  an  international  basis. 
Special  departments  have  already 
been  established  to  handle  the  film. 

Jerome  Safron  Named 

In  the  domestic  organization,  Je- 
rome Safron,  circuit  sales  executive  of 
Columbia,  has  been  appointed  nation- 
al sales  coordinator  for  the  special 
unit.  Harry  K.  McWilliams  was  also 
named  last  week  to  head  up  a  special 
unit  as  national  director  of  advertis- 
ing and  publicity.  McWilliams  will 
coordinate  his  activities  with  Robert 
S.  Ferguson,  Columbia's  national  di- 
rector of  advertising,  publicity  and  ex- 
ploitation. 

"Pepe"  will  world  premiere  in  New 
York  and  Los  Angeles  during  Christ- 
mas week  on  a  hard-ticket  basis.  Pre- 
release promotion  for  the  film  is  one 
of  the  most  extensive  ever  undertaken 
by  Columbia. 

Desilu  Reports  a  Loss 
For  the  First  Quarter 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  25.  -  The 
Desilu  Productions,  Inc.,  quarterly 
report  for  13  weeks  ended  July  30, 
1960,  showed  a  net  loss  of  operations 
for  first  quarter  of  the  current  fiscal 
year,  it  was  announced  by  president 
Desi  Arnaz  in  the  company's  interim 
report  to  stockholders  for  the  period. 

"The  late  start  in  production  due 
to  the  writers  strike,  resulted  in  re- 
porting a  net  loss  of  $201,397  on 
operations  for  first  quarter  as  com- 
pared with  net  income  of  $265,050 
for  the  same  period  last  year.  It  is 
anticipated  that  the  net  income  for 
the  second  and  third  quarters  will  be 
greater  than  for  same  period  last 
year,"  Arnaz  stated. 

Also  included  in  the  report  was  a 
quarterly  dividend  check  representing 
15  cents  per  share  on  the  common 
stock,  payable  Aug.  26,  1960,  to  hold- 
ers of  record  on  Aug.  12. 

The  board  did  not  declare  any 
dividends  on  the  Class  B  common 
stock,  held  by  Lucille  Ball  Arnaz  and 
Arnaz. 


"Give  em  HELL!" 


says  Morey  'Razz'  Goldstein 

General  Sales  Manager  of  Allied  Artists 


To  every  exhibitor  looking  for  a  blockbuster,  and 
one  that's  ready  right  now,  I  say  give  'em  HELL... and  I 

mean  'HELL  TO  ETERNITY!' 

In  25  pre-release  test  engagements  across  the 
nation  from  New  Orleans  to  Portland,  Ore.,  this  true, 
terrific  epic  of  the  Marines  has  rung  up  grosses  that  can 
only  be  classified  as  sensational!  Many  are  'best  of  the 
year'. . .  many  are  record-breakers ! 

When  top  showmen  such  as  Edward  Hyman  and 
Sidney  Markley  of  AB-PT,  Matty  Polon  of  RKO,  John 
Murphy  of  Loew's,  Nat  Fellman  of  Stanley-Warner  and 
Walter  Reade,  Jr.  tab  'HELL  TO  ETERNITY' 
as  a  big  money  picture,  you  know  that  HELL  is  HOT!  So 
get  your  Allied  Artists  exchange  on  the  phone  and  ask 
them  to  GIVE  YOU  'HELL'  for  your  top  playing  time! 


Sincerely. 


M.  R.  Goldstein 


MOTION  PICTURE 

DAILY 


V  L.  88,  NO.  41 


NEW  YORK,  U.S.A.,  MONDAY,  AUGUST  29,  1960 


TEN  CENTS 


i  :  

hxt  Session 

-i  

(ompo  Would 
light  Stage 
lax  Measure 

fresees  Amendments  to 
I  chide  Film  Theatres 


Confident  that  the  measures  to 
ehinate  the  legitimate  theatre  from 
tl  Federal  admissions  tax  have  no 
clnce  of  passage  at  this  session  of 
C  gress,  no  organized  opposition  to 
tljn  is  contemplated  by  the  Council 
oi  Motion  Picture  Organizations. 

Itowever,  if  such  measures  are  re- 
ir  sduced  in  the  new  Congress  next 
j£;  iary,  they  will  be  vigorously  op- 
pi  ;d,  said  Charles  E.  McCarthy, 
C  ipo   executive  secretary. 

j.  bill  to  exempt  legitimate  theatres 
fill  the  Federal  10  per  cent  tax  on 
amissions  over  $1  was  introduced  by 
R; .  John  V.  Lindsay,  Manhattan 
R  ublican,  and  is  expected  to  die 
wyn  Congress  adjourns  in  the  next 
I  or  two. 
indsav  conceded  his  bill  is  dis- 
( Continued  on  page  2 ) 

tellings  Chairman  of 
DA  Nominating  Unit 

j  rnest  G.  Stellings  of  Charlotte, 
N  I.,  former  national  president,  will 
«ir  the  nominating  committee  for 
tl  Theatre  Owners  of  America's  13th 
aiual  convention  at  the  Ambassador 
gel  in  Los  Angeles,  it  was  an- 
ninced  by  Albert  M.  Pickus,  chair- 
ir  i. 

he    nominating    committee  will 
n  t  Sunday,  Sept.  11,  to  draw  up 
( Continued  on  page  4 ) 


Ick  'Cat'  for  Pitt. 
I  erchandising  Drive 

Special  to  THE  DAILY 

ITTSBURGH,  Aug.  28.-Exhibi- 
ti  of  this  exchange  area  have  chosen 
"  ngle  Cat,"  a  Walt  Disney  picture, 
§  the  first  attraction  to  be  handled 
ii  he  Pittsburgh  test  of  the  Compo- 
rcus  merchandising  plan. 
Tie  picture,  backed  by  the  special 
( Continued  on  page  4 ) 

ilEVISION  TODAY— page  5 


FOX  SBX-Monfh  Net  Up  tO  $2^628,576;  Reorganization 

Second  Half  Seen  Topping  That  Figure 


Consolidated  earnings  of  $2,628,576 
the  first  half  of  the  current  year,  the 
from  the  studio  land  sale  contract  are 


'New  Hollywood  Image' 
Plan  Rejected  by  SPG 

From.  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  28.  -  Recent 
proposal  that  the  Screen  Producers 
Guild  adopt  a  plan  to  create  "A  New 
Hollywood  Image"  under  the  guid- 
ance of  ex-Democratic  Party  Nation- 
al Chairman  Paul  Butler,  with  a  pub- 
lic relations  program  geared  toward 
bringing  independent  producers  into 
prominence  has  been  given  a  nega- 
tive reaction  by  a  five  man  SPG  com- 
mittee which  examined  the  program. 

The  committee,  reportedly,  will 
recommend  to  the  SPG  board  that  the 
Guild  not  sponsor  the  project. 


MP  A  Asks  to  Intervene 
In  Chicago  Censor  Case 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  28.-Th.ere 
is  no  justifiable  basis  for  a  distinction 
in  treatment  of  motion  pictures  and 
other  media  of  communication  which 
are  not  subjected  to  prior  censorship 
by  state  and  municipal  authorities,  the 
Motion  Picture  Association  asserts  in  a 
(Continued  on  page  4) 


are  reported  by  20th  Century-Fox  for 
period  ended  June  25.  No  earnings 
included  in  this  figure,  the  company 
stated. 

The  result  compares  with  earnings 
of  $1,770,870  for  the  corresponding 
period  last  year.  The  net  for  the  1960 
period  is  equal  to  $1.10  per  share, 
compared  with  76  cents  per  share 
last  year. 

Spyros  P.  Skouras,  president,  re- 
ported that  several  recently  released 
pictures  are  doing  excellent  business, 
particularly  "Story  of  Ruth,"  "From 
the  Terrace,"  "The  Lost  World," 
"Sons  and  Lovers"  and  "Let's  Make 
Love."  As  a  result,  the  company 
( Continued  on  page  4 ) 

I  AT  Si  Coast  Locals 
Meet  Today  on  Contract 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  28.-Business 
representatives  of  IATSE  Hollywood 
studio  locals  will  convene  tomorrow 
for  preliminary  discussions  on  propos- 
als of  demands  which  will  be  made 
on  producers  for  a  new  basic  agree- 
ment upon  expiration  of  its  present 
contract,  which  expires  Jan.  30. 

IATSE  president  Richard  Walsh  is 
expected  to  arrive  this  week  to  join 
the  parleys,  in  preparation  for  bar- 
gain sessions  with  major  companies 
which  are  scheduled  to  get  under- 
way about  Nov.  1. 


B.  E.  Robbins 
Is  Elected  to 
HeadJV.S.S. 

Herman  Robbins  to  Keep 
Chairman,  Executive  Posts 

Hennan  Robbins,  president  and 
chairman  of  the  board  of  National 
Screen  Service,  announced  at  the 
weekend  his  decision  to  relinquish  the 


¥ 


Herman  Robbins     Burton  Robbins 

post  of  president  and  to  henceforth 
function  only  as  chairman  of  the 
board  of  directors  and  chief  executive 
officer. 

In  keeping  with  the  reorganization 
of  these  top-level  executive  posts, 
Robbins  revealed  the  Aug.  17  action 
of  the  NSS  board  of  directors,  which 
elected  as  president  and  chief  ad- 
( Continued  on  page  3 ) 


Rank  to  Have  26-Week 'Help  Yourself  Sales  Drive  =^^=^==== 
Keyed  to  Most  Successful  Pictures  of  the  Past  Deadline  Reached  for  Gov't 


From  THE  DAILY  Bureau 

LONDON,  Aug.  27.  (By  Air  Mail)— Rank  Film  Distributors  will  hold  an  all- 
out  26  week  "help  yourself"  sales  drive,  keyed  to  the  most  successful  films 
handled  by  the  company  in  the  past.  R.F.D.'s  managing  director  Fred  L. 
Thomas  said,  "We  know  that  many  films  have  not  played  to  their  full  earning 
capacity  and  the  drive  is  therefore  designed  to  get  at  the  immense  residue 
still  there  for  both  exhibitors  and  ourselves. 

"Experience  has  shown  that  there  is  a  golden  harvest  in  our  older  pro- 
grammes and  in  these  days  of  product  shortage  I  am  certain  that  we  are  per- 
forming a  service  to  the  trade  in  reissuing  these  outstanding  subjects.  Un- 
doubtedly they  include  some  of  the  finest  quality  entertainment  from  Britain 
and  America— and,  indeed,  the  world." 

Thomas  cited  a  number  of  his  highly  successful  package  reissue  programmes 
now  on  offer. 

Throughout  the  nationwide  drive,  each  R.F.D.  branch  manager  will  be 
allowed  to  nominate  a  reissue  programme  for  his  own  territory.  Big  cash  prizes 
are  being  offered  to  the  most  successful  branch  which  will  be  shared  among 
all  members  of  a  winning  branch's  staff. 


Filing  of  Appeal  in  S.G.  Case 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  28.  -  Mid- 
night tonight  marks  the  termination 
of  time  for  the  filing  of  a  govern- 
ment appeal  in  the  Screen  Gems  anti- 
trust case,  which  was  dismissed  in 
Federal  District  Court,  New  York, 
on  June  28.  The  company  had  been 
charged  with  price-fixing  in  the  sale 
of  films  to  television.  If  no  appeal  is 
filed  tomorrow,  then  no  appeal  is 
possible. 

Though  signs  have  pointed  to  the 
filing  of  an  appeal,  Justice  Depart- 
ment officials  reached  here  have  de- 
clined to  comment. 


Motion  Picture  Daily 


Monday,  August  29,  feo 


PERSONAL 
MENTION 


HENRY  H.  MARTIN,  Universal 
Pictures  vice-president  and  gen- 
eral sales  manager,  left  here  for  Chi- 
cago at  the  weekend  and  will  be  at 
the  studio  today  to  spend  the  re- 
mainder of  the  week  there. 

• 

James  H.  Nicholson,  president  of 
American  International  Pictures,  is  in 
New  York  from  the  Coast. 

• 

Eugene  Lourie,  director  of  King 
Brothers'  "Gorgo"  for  M-G-M,  has 
left  Hollywood  for  London. 

• 

Marilyn  Reiss,  of  the  Rogers  & 
Cowan  New  York  office,  underwent 
minor  oral  surgery  at  the  weekend. 
• 

Eli  Arenberg,  bidding  supervisor 
in  the  Columbia  Pictures  home  office 
sales  department,  was  married  yester- 
day to  Lily  Tugender,  of  Levittown, 
L.  I.  The  ceremony  was  held  in  the 
home  of  the  bride. 

• 

Hall   Bartlett,  writer-producer- 
director  of  "All  the  Young  Men"  for 
Columbia,  returned  to  the  Coast  over 
the  weekend  from  New  York. 
• 

Benjamin    Bloom,  vice-president 
of  Movielab  Film  Laboratories,  was 
married  yesterday  in   Welch,  West 
Va.,  to  Estelle  Katzen  of  that  city. 
• 

Anthony  Quinn  returned  to  New 
York  yesterday  from  London. 

'Deadly  Companions'  Set 

HOLLYWOOD,  Aug.  28.  -  Gen- 
eral manager  James  S.  Burkett,  of 
Alpha  Distributing  Co.,  has  set  "The 
Deadly  Companions,"  wide-screen 
color  drama  with  Maureen  O'Hara 
starring,  for  the  new  production  com- 
pany's 12-pictures-in-12-months  pro- 
gram. The  story  is  based  on  A.  S. 
Fleischman's  post-Civil  War  novel. 
Charles  FitzSimons  will  produce  for 
Carousel  Productions. 


check 

national 
screen 
service 


for  the  best  in 
SPECIAL  TRAILERS 


Calif.  Women  Reaffirm 
Stand  Against  Pay-TV 

The  California  Federation  of 
Women's  Clubs,  one  of  the  largest 
women's  organizations  in  that  state, 
has  reaffirmed  its  opposition  to  pay-tv, 
Philip  F.  Harling,  chairman  of  the 
Joint  Committee  Against  Pay-TV,  an- 
nounced at  the  weekend. 

Harling  said  that  Mrs.  G.  W.  Jorres 
of  Glendale,  Calif.,  state  chairman  of 
radio  and  television  for  the  Federa- 
tion, had  written  to  him  advising  that 
the  Federation  has,  officially,  restated 
its  opposition  to  pay-tv  in  all  its 
forms.  The  Federation  has  80,000 
members. 

He  said  that  at  the  request  of  the 
Federation,  he  had  sent  a  supply  of 
petitions  to  California,  so  that  the 
women  could  register  their  opposi- 
tion with  their  Congressmen.  The 
petitions  are  also  being  used  in  a 
nation-wide  campaign  in  which  all 
theatres  are  being  asked  to  obtain 
patron  and  outside  signatures  asking 
Congress  to  pass  legislation  outlaw- 
ing pay-tv. 

Kits  on  the  Way 

Anti-pay-tv  campaign  kits,  con- 
taining the  petitions,  will  begin  ar- 
riving this  week  at  the  nation's 
theatres.  Harling,  who  is  also  chair- 
man of  the  Anti-Pay-TV  Committee 
of  Theatre  Owners  of  America,  is  ask- 
ing theatres  to  solicit  signatures  for  a 
period  of  at  least  10  days,  in  an  effort 
to  inundate  Congress  with  upwards 
of  30,000,000  protests  by  the  public 
against  pay-tv. 
"  The  California  group  has  been  one 
of  the  leading  non-industry  critics  of 
pay-tv,  and  participated  in  hearings, 
several  years  ago,  against  pay-tv  be- 
fore Congress  and  the  FCC. 

Favorably  Report  Bill 
To  Sell  Gen.  Aniline 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  28.  -  The 
House  commerce  committee  has 
ordered  favorably  reported  a  bill  to 
permit  the  sale  to  U.S.  citizens  of 
General  Aniline  &  Film  Corp.  even 
though  the  ownership  of  the  firm  is 
still  in  litigation.  A  similar  provision 
will  be  offered  in  the  Senate  if  that 
body  debates  a  pending  House- 
passed  alien  property  bill  before  ad- 
journment. 

No  Theatre  Loans 

Washington,  Aug.  28— No  loans  to 
motion  picture  theatres  were  included 
in  the  233  (worth  $11,365,000)  that 
were  approved  by  the  Small  Business 
Administration  during  July.  This  was 
a  rise  of  over  7  per  cent  from  a  year 
ago  in  total.  During  the  month  the 
agency  also  approved  90  loans,  total- 
ing $5.4  million,  to  aid  victims  of 
natural  disasters  in  rebuilding  or  re- 
habilitating; their  businesses. 


Corwin  Acquires  S.W. 
Los  Angeles  Theatres 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Aug.  28.-Solidify- 
ing  his  position  in  the  Los  Angeles 
downtown  area,  Sherrill  Corwin,  pres- 
ident of  B  &  B  Amusement  Corp.,  has 
taken  over  operation  of  Stanley  War- 
ner's Downtown  Theatre  on  a  10-year 
lease,  it  was  disclosed  jointly  by  Cor- 
win and  Pat  Notaro,  S.W.  zone  man- 
ager. 

The  deal  was  consummated  follow- 
ing sessions  in  which  Harry  Kalmine, 
S.W.  theatres'  vice-president,  partic- 
ipated. 

Corwin's  other  first-run  downtown 
theatres  include  the  Orpheum  and 
Hillstreet. 


TiSMA,  TED  A  Set  Plans 
For  Convention  Sessions 

Theatre  Equipment  &  Supply  Man- 
ufacturers Ass'n.  and  Theatre 
Equipment  Dealers  Ass'n.  an- 
nounced at  the  weekend  final  plans 
for  business  sessions  to  take  place 
immediately  preceding  the  motion 
picture  industry  trade  show  at  the 
Hotel  Ambassador  in  Los  Angeles. 

Both  organizations  will  hold  meet- 
ings of  their  respective  boards  of 
directors  Sunday,  September  11  at 
11  A.M.  and  there  will  be  a  joint 
business  session  of  the  group  mem- 
berships on  Monday,  Sept.  12  at 
9:30  A.M. 

Social  events  of  the  two  organiza- 
tions will  be  held  jointly,  it  was  an- 
nounced, with  no  charge  to  be  made 
for  organization  members  and  their 
ladies.  Details  of  these  events  will 
be  announced  to  registrants  at  the 
two  conventions. 

The  trade  show  will  also  be  held 
at  the  Ambassador,  Sept.  13  through 
16  in  cooperation  with  the  Theatre 
Owners  of  America. 


Fox  To  Release  Seven 
Pictures  in  September 

Twentieth  Century-Fox  will  release 
seven  films  in  September.  They  are 
"Let's  Make  Love,"  "High  Time," 
"Freckles,"  "Walk  Tall,"  "Squad 
Car,"  "Goddess  of  Love"  and  "Sep- 
tember Storm." 


'Song'  Date  on  Coast 

William  Goetz's  production  for 
Columbia,  "Song  Without  End,"  the 
story  of  Franz  Liszt,  will  have  its 
West  Coast  invitational  premiere 
Tuesday  evening,  Sept.  27  at  the 
Stanley  Warner  Beverly  Hills  Theatre. 
The  premiere  will  be  followed  by  the 
regular  engagement  beginning  the 
next  day. 


Tax  Measu 


( Continued  from  page  1 ) 
criminatory  but  defended  it  or!) 
ground  that  economically  the  "]  L 
theatre  is  in  as  bad  trouble  as  an  lie- 
pressed  area"  and  requires  si  jia] 
consideration. 

McCarthy  countered  that  it  Um 
defensible  to  eliminate  the  tax  ouffl 
missions  that  run  as  high  as  $iil 
$14  while  continuing  them  orB 
motion  picture  theatre  whose  avij» 
admission  is  67  cents." 

"I  am  confident,"  he  added, 
if  a  new  bill,  restricted  to  legit  !it(- 
theatres  is  introduced  in  the  new.H 
gress  next  year,  it  would  be  amejB 
to  include  motion  picture  theatrM 
else  it  would  be  defeated." 

McCarthy  recalled  that  Comp,] 
a  standing  commitment  from  pi 
cutive  committee  to  work  fori 
elimination  of  the  remaining 
eral  admission  tax.  He  recalled  (i 
the  legitimate  theatre  did  nothij 
aid  the  motion  picture  theatri  ■ 
their  past  successful  efforts  at  ri;inj> 
the  tax  reduced. 

The  League  of  New  York  Thtbs, 
the  Broadway  producers  organfiiiou. 
also  is  endeavoring  to  have  thirty 
drop  its  five  per  cent  admissio  tax. 
McCarthy  said  Compo  would  alii 
no  part  in  a  municipal  campaig  bf 
lieving  local  exhibitor  organiz  orn- 
are  better  qualified  to  do  so. 

U.A.  Vancouver  He; I 
Wins  Billings  Conte 

Harry  Woolfe,  United 
branch  manager  in  Vancouver  a:  j 
staff  of  sales  men  and  bookers,  n 
won  the  United  Artists  contest  ll 
most  billings  and  bookings  regiwi 
during  the  two-week  period  ofurit 
26  through  July  9,  it  was  anno  ceil 
by  James  R.  Velde,  vice  presidtv: 
charge  of  domestic  sales.  The  H 
of  sales  personnel  in  UA's  33  do  'stii 
branches  in  the  U.S.  and  Canaiidi- 
abled  the  company  to  amass  a  p»d 
total  of  28,404  shipments  durintin 
two-week  period,  he  said. 

Second  and  third  place  winnt  j  a." 
Harry  Goldman,  Chicago  MM 
manager,  and  his  staff,  and  R  fiaa J 
Carnegie,  Los  Angeles  branch  ban- 
ager,  and  his  staff.  Charles  S.  Cblii 
Canadian  district  manager,  led  itlif 
district  standings.  The  wpim 
branches  were  selected  on  the  basv 
of  the  highest  percentage  apsd 
assigned  billings  and  greatest  nabs 
of  bookings  against  assigned  b  kins 
quotas  achieved  during  the  twciW' 
period  designated  United 
Weeks. 


L.A.  Theatre  Closin 

HOLLYWOOD,    Aug.    28  J 
Paramount    Downtown  Theat; 
scheduled  to  close  its  doors  as  i 
tre  Sept.  6  and  to  be  reconst 
as  an  office  building. 


In 
cl 


ecki 


ot 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chisf  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor; ;  Herbert V. 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,   Charles  S.  Aaronson,  Editorial  Director;   Pinky   Herman,  Eastern  Editor,  Hollywood 
Yucca-Vine   Building,   Samuel   D.    Berns,   Manager;   Telephone   HOllywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  BurM, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  ot  the  worm. 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New   York  2U,  circle  • 
Cable   address:    "Quigpubco.    New   York"    Martin    Quigley,    President;    Martin    Quigley,  Jr.,  Vice-President;   Theo  J.    Sullivan,   Vice-President  and    treasurer;   Kaymono  uas 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion   Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  U  times  ij 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;   Motion   Picture  Almanac,  Television  Almanac    *ame.   Mterea  as.  f 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign,  bingle  copi 


] 


,1,  lay,  August  29,  1960 


Motion  Picture  Daily 


ge  Bill  Conferees 
ect  Kennedy  Pleas 

i   From  THE  DAILY  Bureau 

4SHINGTON,  Aug.  28.  -  The 
hand  held  by  conservatives  in 
oint  Senate-House  group  that  is 
y  to  work  out  a  compromise  on 
linimum  wage  bill  became  clear- 
/ident  in  a  fruitless  three-hour 
ing  of  the  conferees.  Motion  pic- 
ui  exhibitors  continue  exempt, 
j  the  course  of  the  meeting,  Sena- 
)ri  Kennedy  twice  tried  to  persuade 
ie  roup  to  adopt  the  Senate  langu- 
gi'  raising  the  minimum  wage  to 

I  hourly  over  a  three-year  period, 
it  the  group  rejected  this,  he  sug- 
es'd  that  it  be  stretched  over  four 
e; .  This,  too,  was  defeated. 

Vt  d  Decrease  Companies  Covered 

A  ■ 

j  nnedy  also  suggested  that  the 
•s!  for  coverage  be  changed  so  as 
i  ing  in  only  businesses  which  do 
lJ.  million  in  interstate  commerce 
is!  id  of  the  $1  million  voted  by  the 
hi  e.  This  was  voted  down. 

J  o  rejected  was  a  compromise 
mj  dment  offered  by  Senator  Prouty 
l.i  Vt.).  He  would  have  restricted 
ie  Senate's  definition  of  "interstate 
H  lerce".  and  set  a  minimum  wage 
■11.15  with  newly  covered  em- 
la' es  to  reach  this  level  over  three 
;s  The  Prouty  amendment  would 
i\  covered  another  3.1  million 
obrs  (of  which  2.7  million  would 

I I  retail  trade). 

I  iopes  'They'll  Be  Reasonable' 

t  er  the  closed-door  meeting 
iel,  Sen.  Kennedy  indicated— but 
d;iot  say  unequivocally— that  he 
oil  not  go  along  with  a  new  wage 
tw;,iat  embodies  only  the  provisions 

j;  House-passed  bill,  which  pro- 
fill  for  limited  new  coverage  of 
,  ta  employees  and  a  new  wage 
Jtjof  $1.15  hourly.  He  stated,  in 
.cjjng  of  the  other  conferees,  "I 
>]:,  they'll  be  reasonable." 
■  inedy  added  that  he  is  "ready 

[ten  to  anything  that  is  reason- 


Burton  Robbins  Heads  NSS 


ap  Names  McHugh 
Cunningham's  Post 

my    McHugh,    composer,  has 
appointed  by  the  board  of  di- 
s  of  the  American  Society  of 
osers,   Authors  and  Publishers 
ish  the  unexpired  term  of  the 
aul  Cunningham  as  director  of 
affairs  until  the  new  elections 
cember  or  January, 
lugh  was  a  partner  in  Mills 
Co.  from  1921  to  1930,  since 
time  he  has  been  writing  songs 
otion  pictures. 


trW  Big  on  Circuits 

in  Allen's  "The  Lost  World"  is 
top  business  at  New  York  City 
:s,  with  $145,000  for  its  first 
ays  at  the  RKO,  Skouras,  Brandt, 
ntial,  Randforce,  Century,  In- 
o  and  J.  J.  theatres.  The  66- 
e  engagement  throughout  the 
politan  area  will  gross  more  than 
)00  for  the  week,  according  to 
Is  of  the  circuits. 


( Continued 

ministrative  officer,  Burton  E.  Rob- 
bins,  who  since  April,  1955,  has  filled 
the  post  of  vice  president  in  charge 
of  sales. 

The  announcement  was  contained 
in  Herman  Robbins'  address  before  a 
weekend  meeting  of  National  Screen 
Service's  branch  managers  at  Edge- 
water  Motel,  Schroon  Lake,  N.Y., 
during  which  Robbins  pointed  out 
the  conditions  of  the  NSS  corporate 
by-laws,  which  places  in  the  hands  of 
the  board  chairman  all  the  policy- 
making decisions  of  the  chief  execu- 
tive officer  and  provides  that  the  pres- 
ident, as  chief  administrative  officer, 
directs  and  executes  the  corporation's 
activities  in  behalf  of  these  policies. 

He  further  revealed  that  in  the 
past  few  years  Burton  Robbins  has 
been  performing  many  presidential 
functions  in  addition  to  his  activities 
as  vice  president  in  charge  of  sales 
and  is  already  familiar  and  exper- 
ienced in  meeting  the  demands  of  his 
new  post  as  president.  He  vigorously 


from  page  1 ) 

asserted  his  enthusiastic  approval  of 
the  new  president's  modern  approach 
to  today's  new  concepts  in  merchan- 
dising, which  he  emphasized  as  the 
primary  objective  in  the  NSS  plans 
for  intensified  showmanship  under  its 
new,   young  leader. 

Burton  Robbins  has  been  associated 
with  National  Screen  Service  since 
1940,  with  time  out  for  military  serv- 
ice. Announcement  of  a  new  sales  de- 
partment head  to  succeed  him  will 
follow. 


NSS  Trade  Showing 

National  Screen  Service  has  set  a 
trade  press  screening  here  Wednes- 
day of  its  first  seven  trailers  on  Co- 
lumbia Pictures  product  created  and 
produced  by  NSS  without  the  use 
of  Columbia's  copyrighted  scenes 
from  feature  negatives.  Following  the 
screening  at  4:30  P.M.  there  will  be 
a  trade  press  interview  and  cocktail 
party. 


40%  Alcoa  Interest  in 
20th-Fox  Studio  Sale 

Aluminum  Co.  of  America  was  re- 
ported in  financial  circles  at  the  week- 
end to  have  a  40  per  cent  interest  in 
Webb  &  Knapp's  $43,000,000  cash 
purchase  of  20th  Century-Fox's  studio 
property.  The  sale  may  be  consum- 
mated within  six  months  of  the  special 
meeting  of  20th-Fox  stockholders  on 
Oct.  17  if  approval  of  the  deal  is 
voted  then. 

If  it  is  not  approved,  Webb  & 
Knapp  could  still  buy  the  property 
for  approximately  $54,000,000  on  a 
deferred  payment  basis.  A  $250,000,- 
000  building  program  over  a  10-year 
period  is  planned  for  the  tract,  pre- 
sumably with  Alcoa  having  a  40  per 
cent  participation  therein,  also. 

The  Alcoa  participation  in  the  deal, 
on  which  Webb  &  Knapp  already  has 
paid  $5,000,000,  is  regarded  as  guar- 
anteeing completion  of  the  sale  of  the 
265  acres  of  Beverly  Hills  land.  In  re- 
sponse to  the  announcement,  20th-Fox 
stock  rose  two  points,  to  reach  41,  a 
new  1960  high,  before  selling  off  to 
close  the  week  at  40y2. 


UA  Wins  Injunction 
In  'Exodus'  Dispute 

Justice  Henry  Epstein  in  New  York 
State  Supreme  Court  granted  a  tem- 
porary injunction  at  the  weekend  re- 
straining Bernard  K.  Hoffer  and 
Exodus  Motion  Picture  Corporation 
from  using  "Exodus"  as  the  title  for 
an  Italian  film  produced  in  1949  un- 
der the  ame  of  "II  Gride  Delia  Terra" 
and  released  in  the  United  States  as 
"The  Earth  Cries  Out." 

Suit  for  the  injunction  had  been 
filed  by  United  Artists  and  the  pro- 
ducing company,  Carlye-Alpina  S.A. 

"Exodus"  is  the  title  of  Otto  Pre- 
minger's  recently  completed  film 
version  of  the  Leon  Uris  novel. 

In  granting  the  injunction  pending 
trial,  Judge  Epstein  declared  that  the 
use  of  the  title  ("Exodus")  by  the 
defendants  would  cause  "irreparable 
injury"  to  the  producer  and  distribu- 
tor of  the  Preminger  film. 

The  plaintiffs  were  represented  by 
Walter  S.  Beck  of  the  law  firm  of 
Phillips,  Nizer,  Bejamin,  Krim  and 
Ballon. 


Capucine  on  Tour 

Capucine,  co-star  of  William  Goetz' 
"Song  Without  End,"  the  story  of 
Franz  Liszt,  a  Columbia  release,  left 
Hollywood  over  the  weekend  for  a 
two-week,  six-city  European  per- 
sonal appearance  tour  in  connection 
with  the  London  and  continental 
premieres  of  the  picture. 

Filmmaking  Courses 

A  total  of  15  evening  session 
courses  in  film-making  for  amateurs 
and  professionals  will  be  offered  dur- 
ing the  fall  term  by  City  College's 
Institute  of  Film  Techniques,  it  was 
announced  by  Yael  Woll,  director  of 
the  Institute. 


'  Wind9  Previews  Tonight 

Approximately  130,000  movie-goers 
in  the  United  States,  Canada  and 
overseas  will  attend  simultaneous 
sneak  previews  of  Stanley  Kramer's 
"Inherit  The  Wind"  in  82  theatres 
tonight.  Kramer,  who  produced  and 
directed  "Inherit  The  Wind,"  and 
United  Artists,  distributor,  hope  to 
stimulate  word-of-mouth  publicity  for 
the  picture. 

'Men'  Sets  Forum  Mark 

Columbia's  "All  the  Young  Men" 
in  its  opening  day  at  the  Forum 
Theatre  here  on  Friday  was  running 
60  per  cent  ahead  of  the  all-time 
record  at  the  house  for  a  first  day. 
The  gross  up  to  5  P.M.  was  $3,000 
with  $7,000  anticipated  as  the  final 
figure. 


PEOPLE 


Dore  Schary,  Kirk  Douglas,  Martin 
Melcher  and  Anatole  De  Grunwald 

have  joined  the  Screen  Producers 
Guild  in  Hollywood.  Schary  is  a  for- 
mer member  of  the  organization;  the 
others  are  joining  the  group  for  the 
first  time. 

□ 

Laurence  A.  Tisch,  chairman  of  the 
executive  committee  and  a  member 
of  the  board  of  directors  of  Loew's 
Theatres,  Inc.,  has  been  elected  a 
director  of  Sun  Chemical  Corp.  He 
will  succeed  Frederick  H.  Farnsworth, 
retiring  president  of  the  General 
Printing  Ink  division  of  S.C.C. 

□ 

Edward  H.  Cann,  manager  of  deal- 
er sales  for  Recordak  Corp.,  subsid- 
iary of  Eastman  Kodak  Co.,  has  been 
named  manager  of  the  photo  repro- 
duction products  sales  division  of  the 
parent  company,  with  headquarters  in 
Rochester,  N.  Y.,  reporting  to  Alvin 
W.  Streitmatter,  general  manager  of 
Kodak's  professional  goods  sales  divi- 
sion. 

□ 

Arthur  Silber,  president  of  the 
theatre  company  operating  the  Law- 
rence Park  in  suburban  Philadelphia, 
and  partner  in  Abel  and  Silber  Thea- 
tres, has  announced  the  engagement 
of  his  daughter,  Barbara  Joy,  to  Ron- 
ald Bennett.  She  is  the  granddaughter 
of  Norman  Lewis,  veteran  Philadel- 
phia exhibitor. 

'Hercules'  Still  Going 
Strong  in  Great  Britain 

From  THE  DAILY  Bureau 

LONDON,  Aug.  26.  (By  Air  Mail) 
—Joe  Levine's  saturation  distribution 
policy  for  "Hercules  Unchained"  con- 
tinues to  make  industry  history  here. 
The  picture  was  given  a  blanket  re- 
lease in  the  first  week  in  August,  but 
the  90  prints  processed  for  the  cam- 
paign were  forthwith  booked  for  the 
following  seven  weeks.  It  is  estimated 
that  in  that  time  the  firm  will  have 
played  off  no  fewer  than  600  weekly 
bookings  with  many  more  to  come. 

'End'  Fete  Tonight 

The  Consul  General  of  Argentina 
in  New  York,  Ramon  Casanova,  and 
Edward  L.  Kingsley,  president  of 
Kingsley  International  Pictures,  will 
be  hosts  at  a  supper  reception  at  the 
Argentine  Consulate  here  tonight  fol- 
lowing the  American  premiere  of  the 
Argentine  film  "End  of  Innocence" 
at  the  Paris  Theatre.  Among  those  ex- 
pected to  attend  are  Governor  and 
Mrs.  Rockefeller  and  Mayor  and  Mrs. 
Wagner. 


Wilde9  Title 


Change 

Warwick  Film's  "The  Trials  of  Os- 
car Wilde"  will  be  released  nationally 
in  the  fall  under  a  new  title,  "The 
Green  Carnation,"  due  to  a  conflict 
with  another  film  of  a  similar  title. 


J 


Motion  Picture  Daily 


Monday,  August  29, 


National 
Pre-Selling 


«<QONS  AND  LOVERS,"  the  20th- 
^  Fox  film  based  on  D.  H.  Law- 
rence's autobiographical  novel,  is  re- 
viewed in  the  Aug.  22  issue  of  "Life." 

It  is  the  reviewer's  opinion  that 
"Sons  and  Lovers"  is  tame  compared 
to  Lawrence's  tumultuous  novel.  But 
it  benefits  by  superior  acting.  Dean 
Stockwell  is  good  as  the  artistic  young 
prototype  of  D.  H.  Lawrence.  Trevor 
Howard  delivers  a  knockout  perform- 
ance as  his  coal-mining  father,  whose 
joy  in  living  has  been  smudged  and 
smothered  by  black  coal  dust. 
• 

"The  Time  Machine,"  H.  G.  Well's 
imaginative  tale  of  adventure  in  the 
Fourth  Dimension,  is  reviewed  in  the 
August  issue  of  "Seventeen." 

This  MGM  film  moves  backward 
and  forward  in  time,  and  has  been 
turned   into   a    startling,  sometimes 
quaintly  old-fashioned  fantasy. 
• 

"From  The  Terrace"  benefits  great- 
ly from  its  performances,  according  to 
Richard  Marek's  review  in  the  August 
issue  of  "McCall's." 

Paul  Newman,  Joanne  Woodward 
and  Ina  Balin  are  starred  in  this  20th- 
Fox  film.  Newman  gives  a  controlled, 
intense,  entirely  sympathetic  per- 
formance; Miss  Woodward,  smolder- 
ingly  attractive,  is  convincing;  and 
Miss  Balin,  saddled  with  a  very  dif- 
ficult part,  is  refreshingly  believable. 
• 

"What  Is  a  Good  Wife?"  is  the 
question  answered  by  10  male  stars 
in  the  September  issue  of  "Photoplay." 
Among  the  10  questioned  are  Rock 
Hudson,  Elvis  Presley  and  Andy 
Williams. 

"The  Crowded  Sky"  is  the  story  of 
a  mid-air  plane  collision,  reviewed 
by  Ruth  Harbert  in  the  August  issue 
of  "Good  Housekeeping."  According 
to  the  reviewer,  it  is  a  big-screen,  big- 
name  production  that  builds  to  a 
tremendous  nail-biting  climax. 

One  plane  piloted  by  Dana  An- 
drews with  62  passengers  aboard  is 
plagued  by  bad  weather  as  it  fights 
its  way  west  from  Washington,  D.C. 
The  other— a  Navy  jet  with  Efrem 
Zimbalist,  Jr.  at  the  controls— is 
headed  toward  the  capital,  its  radio 
periodically  dead.  As  the  planes  head 
for  their  fateful  rendezvous,  a  series 
of  flashbacks  tells  of  the  hatred  be- 
tween Andrews  and  his  co-pilot  (John 
Kerr)  and  Zimbalist's  unhappy  mar- 
riage to  Rhonda  Fleming. 

• 

"The  Ice  Palace,"  based  on  Edna 
Ferber's  novel,  according  to  "Par- 
ent's" August  issue  is  a  stirring  in- 
troduction to  our  49th  state.  It  tells 
of  the  conflict  between  those  who  ex- 
ploited her  resources  and  those  who 
worked  to  develop  the  territory.  Rob- 
ert Ryan  typifies  the  latter  while 
Richard  Burton  is  a  ruthless  cannery 
tycoon. 

Walter  Haas 


MPAA  Asks 


( Continued  from  page  1 ) 
brief  accompanying  its  motion  for  per- 
mission to  file  as  amicus  curiae  in  the 
Times  Film  Corp.  action  in  the  U.S. 
Supreme  Court  against  Chicago's  cen- 
sorship ordinance. 

The  application  and  brief  were 
filed  late  last  week  by  Sidney  A. 
Schreiber,  MPAA  counsel. 

An  appendix  to  the  brief  discloses 
that  15  cities  or  towns  require  a  li- 
cense or  permit  issued  by  a  censor 
board  for  exhibition  of  a  film;  six 
communities  require  advance  notice 
of  an  exhibition  be  given  to  a  censor- 
ing authority,  but  do  not  require  a 
permit  or  license,  and  that  19  cities 
or  towns,  while  not  requiring  advance 
notice  of  an  exhibition,  have  censoring 
bodies  authorized  to  review  films  dur- 
ing a  regular  performance. 

Separate   from   State  Bodies 

These  municipal  censoring  activi- 
ties are  apart  from  censorship  bodies 
established  by  a  number  of  states. 

Some  of  the  censorship  bodies  re- 
view all  pictures,  others  review  on 
complaint  only,  or  review  only  those 
pictures  which  do  not  have  a  Produc- 
tion Code  seal  or  the  approval  of  other 
reviewing  organizations.  Some  munici- 
pal ordinances  empower  the  censor 
to  revoke  a  theatre's  license  for  viola- 
tions and  others  provide  for  the  issu- 
ance of  a  license  weekly  for  the  pur- 
pose of  exhibiting  motion  pictures  in 
general,  and  not  for  a  particular  mo- 
tion picture,  but  such  license  may  be 
refused  if  a  motion  picture  to  be  ex- 
hibited is  deemed  objectionable. 

Points  to  Other  Media 

The  brief  points  out  that  the  ex- 
amination of  and  restrictions  on  the 
content  of  speech  prior  to  dissemina- 
tion have  not  been  tolerated  by  the 
high  court  with  respect  to  any  othei 
media  of  communication,  and  con- 
cludes, therefore,  that  there  is  no  jus- 
tifiable basis  for  making  an  exception 
of  motion  pictures. 

MPA  observes  that  it  believes  its 
brief  "contains  a  more  complete  sur- 
vey of  the  scope  and  effect  of  censor- 
ship regulation  of  motion  pictures  in 
the  United  States,  similar  to  the  Chi- 
cago ordinance  under  review,  than  the 
parties  (to  the  suit)  plan  to  present 
for  the  information  of  the  court." 


Stellings  Chairman 

( Continued  from  page  1 ) 
the  slate  of  officers  to  lead  TOA  dur- 
ing the  1960-61  12-month  period. 
Its  recommendations  will  be  pre- 
sented the  following  day  for  approval 
to  TOA's  board.  Both  meetings  will 
be  held  at  the  Ambassador. 

Other  members  of  the  nominating 
committee  are  Samuel  Pinanski  of 
Boston,  a  past-president;  George  G. 
Kerasotes  of  Springfield,  111.,  imme- 
diate past  president  and  chairman  of 
TOA's  board;  Sidney  M.  Markley  of 
New  York,  an  executive  committee 
member;  C.  E.  Cook  of  Maryville, 
Mo.,  a  vice-president;  J.  J.  Rosenfield 
of  Spokane,  Wash.,  an  assistant  to  the 
president;  and  John  H.  Stembler,  of 
Atlanta,  assistant  to  the  president. 


Chicago  Police  Approve 
Film  After  Three  Years 

Special  to  THE  DAILY 

CHICAGO,  Aug.  28.  -  After  being 
banned  here  for  three  years  "Street 
of  Shame,"  a  Japanese  film,  has  been 
approved  by  Police  Commissioner  O. 
W.  Wilson  and  will  open  Friday, 
Sept.  2  at  the  Carnegie  Theatre.  Ed- 
ward Harrison  is  American  distributor 
of  the  picture. 

"Street  of  Shame"  deals  with 
legalized  prostitution  in  Japan  which 
was  subsequently  outlawed  by  the 
Japanese  Diet.  The  film  had  twice 
previously  been  rejected  by  the  cen- 
sor unit  of  the  Chicago  Police  De- 
partment, which  declared  it  to  be  "im- 
moral and  obscene,  in  total  violation 
of  City  Ordinance,  155-4  C.C." 

Assistant  Corporation  Counsel  E. 
R.  Hartigan  of  Chicago,  who  re- 
viewed "Street  of  Shame"  just  prior 
to  the  current  approval,  found 
nothing  legally  censorable  in  it. 

Mitsuo  Tanaka,  Consul  General  of 
Japan  in  New  York  City,  joined  in  the 
appeal  to  Police  Commissioner  Wil- 
son of  Chicago  to  repeal  the  ban  on 
the  picture. 

"My  country,"  Tanaka  stated  in  a 
letter  to  Commissioner  Wilson, 
"would  find  it  very  difficult  to  under- 
stand the  rejection  because  'Street  of 
Shame'  was  regarded  in  Japan  as  a 
very  moral  film  which  exposed  a  then 
current  evil." 


'Cat'  Is  Chose! 


tc 


Fox  6-Month  Net 

(Continued  from  page  1) 
estimates  that  its   earnings  for  the 
last  half  of  1960  will  exceed  the  first 
half. 

Income  for  the  1960  half  amounted 
to  $56,370,992,  compared  with  $55,- 
103,921  in  1959.  Expenses  were  $53,- 
742,416,  against  $53,333,051  a  year 
earlier. 


Duke  of  Edinburgh  Will 
Attend  Film  Dinner 

From  THE  DAILY  Bureau 
LONDON,  Aug.  27.  (By  Air  Mail) 
—An  announcement  from  Buckingham 
Palace  states  that  the  Duke  of  Edin- 
burgh will  attend  a  dinner  to  be  given 
by  the  Kinematograph  Renters'  Soci- 
ety to  the  Board  of  Admiralty  and  the 
Royal  Naval  Film  Corporation.  The 
dinner  will  take  place  at  the  Pine- 
wood  Studios  on  Nov.  7. 

Tradition  attaches  to  the  annual 
get-together  between  the  Naval  au- 
thorities and  the  film  industry,  which 
originated  in  a  banquet  several  years 
ago  given  to  industry  chiefs  by  the 
Admiralty  Staff.  This  was  a  gesture 
of  gratitude  for  the  supply  of  films  to 
all  ships  in  the  Navy  no  matter  how 
small.  During  the  post-war  years,  the 
custom  has  arisen  of  each  side  acting 
as  hosts  in  alternate  years. 

AIP  at  Republic 

HOLLYWOOD,  Aug.  28.-Ameri- 
can-International  Pictures  has  leased 
space  at  the  Republic  studios  here  for 
filming  its  million-dollar  budgeted 
version  of  Jules  Verne's  "Master  of 
the  World." 


p 
iff 
Ice 

Will 


On 


in  i 

ma 
hi 


(Continued  from  page  1)  \0 
advertising  campaign  that  the  L 
chandising  plan  calls  for,  will  | 
have  25  key  runs  starting  Oct. 
These  dates  will  be  immedately  Li1'* 
lowed  by  the  picture's  showing  ii'W!* 
additional  18  key  runs.  Prints  for  :>  " r 
two  waves  of  bookings  have  ] 
promised  to   the  exhibitors'  Ms!    ' 11 
plan  committee  by  the  Buena 
exchange  here. 

The  exhibitors'  plan  commi 
gave  its  unanimous  approval  over 
weekend  to  "Jungle  Cat"  as  the 
ture  to  inaugurate  the  special  ) 
handising  project.  Carried  out 
numerous  pictures  over  the  last s 
in  the  Milwaukee  exchange  area, 
Marcus  merchandising  plan ,  w 
was  initiated  by  Ben  Marcus,  Wis 
sin  circuit  theatre  operator  ani 
member  of  the  Compo  gover 
committee,  has  been  set  for  ai 
month  test  in  the  Pittsburgh  exch." 
area  by  agreement  of  the  area's 
hibitors  and  the  general  sales  r 
agers  and  advertising  heads  of 
MPAA  company  members.  All 
MPAA  company  members  have  pi 
ised  to  make  pictures  available  foi 

test. 

IKfiln 

Outlined  by  Alec  Moss  ^ 

Alec  Moss,  Compo  coordinato:  111 
the  Pittsburgh  project,  said  here 
the  weekend  that  the  following  to 
and  cities,  all  key-runs,  will  partii 
pate  in  the  first  playing  of  the 
ture: 

In    Western    Pennsylvania,  I 
Meadville,  Oil  City,  Franklin,  Bu 
Beaver    Falls,    Newcastle,     Sha  JJ^ 
Rochester,     Aliquippa,  Greensb 
Vandergrift,  Washington,  Uniontc 
Charleroi,    Altoona,    State  Coll 
Johnstown,    Indiana,  Bradford 
Warren;  in  West  Virginia,  Clarksb, 
Wheeling,  Morgantown  and  Fairmj 

In  addition  to  "Jingle  Cat,"  wl 
runs  for  70  minutes,  the  booking 
include  a  48-minute  five  action  Dis 
feature  entitled  "The  Hound  1 
Thought  He  Was  a  Raccoon,"  t 
providing  a  two-hour 
each  theatre. 

All  Media  to  Be  Used 

Moss  said  that  all  media— new: 
papers,  tv  and  radio— will  be  us& 
the  promotion.  The  cost  above  e(i 
tiieatre's    normal    budget    will  - 
shared  50-50  by  exhibitor  and  distj- 
utor. 

"Jungle  Cat"  was  the  unanin^ 
choice  of  the  Central  Exhibit 
Committee  as  the  first  picture  to| 
augurate  the  test.  Other  pictures,  m 
available  for  the  promotion,  are  bej 
screened  daily  so  that  selections  m 
be  made  to  insure  the  uninterrup 
continuity  of  the  plan. 


nil 

na 
pine 
in 


tie 


Miske  Acquires  'Earth 

"Heaven  on  Earth,"  an  Americr 
Italian  co-production  filmed  entia 
in  Rome  and  the  Vatican  in  Eastir 
color,  has  been  acquired  for  wo 
wide  distribution  by  Fae  R.  Mi; 
A  JB  Film  Enterprises  release,  it  i 
have  its  world  premiere  at  the  5? 
Street  Playhouse  here  this  fall. 


io  ay,  August  29,  1960 


Motion  Picture  Daily 


sion 


ho's  Where 


e  i|  i  Elrod  has  been  appointed  west- 
[  rn||  ivision  manager  of  United  Art- 
;;tskssociated,  and  Carl  Miller  has 
tsea  named  an  account  exectuive  for 
Ifiet  vestern  division's  Seattle  area, 
«:  4 ;  announced  by  Erwin  H.  Ezzes, 
xe!  tive  vice-president. 


□ 

^Ipointment  of  John  J.  McCrory 
s  account  executive  in  the  New 
or)  office  of  CBS  Television  Spot 
all  was  announced  by  Ted  O'Con- 
ieljjastern  sales  manager,  CBS  Tele- 
is!  Spot  Sales.  Appointment  be- 
cMi  effective  on  Sept.  1. 

□ 

1;  appointment  of  Walter  P. 
tall'  ■  as  program  and  production  di- 
ed/ of  the  Metropolitan  Broad- 
ait1  g  Corporation's  station  in  Peo- 
iajJll.,  WTVH-TV,  was  announced 
V  |  »onn  Colee,  vice-president  and 
enjal  manager  of  the  station.  Ap- 
(■nent  is  effective  Sept.  1. 


□ 


pointment  of  Armand  A.  Larti- 
"utjis  business  manager  of  WCBS- 
•'■as  been  announced  by  Frank  J. 
I  hal  speare,  Jr.,  vice-president  and 
[efial  manager  of  the  station.  Lar- 
kA  joined  the  office  services  de- 
cent of  CBS,  Inc.  in  1957. 


Itfkie  Gleason  to  Star 
His  'Gigot'  for  Fox 

From  THE  DAILY  Bureau 

LLYWOOD,  Aug.  28.  -  Pur- 
from  Jackie  Gleason  of  an  orig- 
tory  entitled  "Gigot"  in  which 
>median  also  will  star,  has  been 
need  by  20th-Fox  executive 
cer  Bobert  Goldstein.  Frank 
!n  will  adapt  the  story  for  the 
and  also  will  produce  and 


got"  tells  story  of  a  French  con- 
who  is  both  deaf  and  mute, 
'ill  take  advantage  of  Gleason's 
nimic  gifts  in  both  comedy  and 


mrds  Will  Tour 

LLYWOOD,  Aug.  28.  -  Balph 
rds,  accompanied  by  press  repre- 
ive  Jim  Chadwick,  leaves  here 
15,  for  a  series  of  one-day  stops 
ijor  cities  to  publicize  the  new 
y  night  at  10:30  time-slot  for 
Is  Your  Life,"  when  it  starts 
th  season,  Sept.  25.  Show,  heard 
3C,  is  moving  from  its  regular 
esday  night  spot  to  Sundays. 


l; 

>i| 

*; 
"oil 

Sw 
tte 
ng< 
igh 


«'  TV  Promotion 

pecial  16mm,  five-minute  tele- 
featurette,  available  to  exhi- 
has  been  prepared  on  Hall 
tt's  "All  the  Young  Men,"  a 
ibia  Pictures  release.  Entitled 
ien's  Triple  Threat,"  the  featur- 
lighlights  the  three  aspects  of 
iar  Johansson's  career— prize- 
g,  acting  and  singing. 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


THE  multi-talented  Anne  Bancroft,  who  revealed  her  comic  and 
dramatic  talents  on  Broadway  in  "Two  for  the  See-Saw"  and  "Miracle 
Worker,"  will  show  another  facet  of  her  make-up  when  she  sings  two 
songs  on  the  "Perry  NBComo  Show"  November  30.  .  .  .  "NBConcentra- 
tion,"  produced  by  Jack  Farren,  emceed  by  Hugh  Downs  with  Art  James, 
announcer,  starts  its  third  consecutive  year  on  the  net  next  Tuesday.  .  1  . 
This  year's  "Miss  America"  Beauty  Parade  Pageant,  which  will  be 
NBCast  Sept.  10  (10-12  midnight)  will  feature  a  "Cinderella"  motif.  .  .  . 
NT&T  Corporation  has  sold  its  wholly-owned  subsidiary,  radio  and 
TV  stations  WDAF  and  WDAF-TV,  Kansas  City,  Mo.  to  the  Trans- 
continental Television  Corp.  for  $9,750,000  cash.  Approved  by  the  FCC, 
the  deal  was  finalized  this  week.  Broker  was  Howard  E.  Stark  of  New 
York.  .  .  .  Steve  Allen  has  been  signed  by  Producer  Peter  Kortner  to 
star  in  Meyer  Dolinsky's  original  teleplay,  "Play  Acting"  which  will  be 
seen  as  part  of  June  Allyson's  anthologies  for  Four  Star  Productions. 
Roger  Kay  will  direct  with  DuPont  picking  up  the  tab.  .  .  .  Dimitri  Tiom- 
kin  has  been  signed  to  compose  an  original  score  for  "Home  For  Christ- 
mas," by  Lloyd  C.  Douglas  one-hour  tv  special  being  adapted  by  Pros- 
per Buranelly  and  slated  for  holiday  beaming.  .  .  .  Composer  Vic  Mizzy's 
original  background  music  for  "Moment  of  Fear"  tv  series  heard  Fridays 
(10-11  P.M.)  proves  highly  effective  as  fare  a  la  NBChillerdiller.  .  .  . 
Harry  Belafonte  will  be  CBSseen  in  two  one-hour  specials  for  Revlon. 
First  will  take  place  Sunday,  Nov.  13  (10-11  P.M.)  and  the  second  one 
skedded  for  early  Spring,  1961.  Norman  Jewison  will  direct  for  Belafonte 
Productions.  .  .  . 

it    ft  ft 

At  the  age  of  five,  Martin  Walker,  whose  father  was  shot  down  and 
killed  while  flying  with  the  Royal  Air  Force  during  the  Battle  of  Britain, 
left  his  native  Dundee,  Scotland  to  live  with  his  aunt  in  America.  When 
he  was  nine,  Martin  was  featured  as  "Little  Patrick" 
in  the  Broadway  stage  success,  "Three  Wishes  For 
Jamie"  co-starring  John  Raitt,  Ann  Jeffreys  and  Bert 
Wheeler.  Since  then  he's  been  studying  voice,  has 
developed  a  great  style  and  his  latest  waxing  of  the 
standard,  "Where  Can  You  Be?"  (Pinky  Records) 
promises  to  zoom  the  handsome  youngster  to  the 
musical  heights.  Walker  will  appear  as  guestar  next 
Tuesday  morning  on  the  "Joe  Franklin  Show"  TVia 
Channel  7.  .  .  .  With  Herb  Sheldon,  emceeing, 
WOR-TV  will  launch  starting  September  19  (5-5:30 
P.M.)  a  new  series  of  old-time  Mack  Sennett  Key- 
stone Comedies,  including  the  hilarious  Keystone 
Kops,  Bathing  Beauties  and  "Our  Gang."  .  .  .  Last  week  we  reported 
that  the  luscious  Betti  Andrews  had  returned  from  a  visit  to  the  coast 
where  she  was  offered  three  different  contracts.  She  returns  westward 
next  week  to  become  a  regularly  featured  TVenus  on  the  "Tom  Duggan 
Show"  at  KCOP,  Hollywood.  .  .  . 

&      &  "ft 

Just  back  from  a  month  in  England  where  his  "For  Love  Or  Money" 
is  currently  a  dailv  tv  feature,  Walt  Framer  has  conceived  a  new  tv 
package  "How  To  Swim"  and  "How  To  Be  Weil-Dressed,"  in  fact  a 
complete  series  of  "How  To  .  .  ."  programs  with  Buster  Crabbe  as  emcee, 
interviewing  guests  and  experts  from  all  over  the  world.  Intended  to 
bring  network  qualitv  programs  to  local  stations,  the  initial  teleflicker 
will  be  filmed  in  the  fall.  .  .  .  Handsome  WIN  Spieler  Bruce  Morrow,  last 
week  broke  an  all-time  attendance  record  when  his  "Palisades  Amuse- 
ment Park"  show  (7-9  P.M.)  attracted  almost  24,000  patrons.  Clay  Cole, 
idol  of  the  teen-agers  with  the  "Jersey  Bounce"  of  WNTA  (Newark) 
was  Morrow's  guest.  Incidentally  Bruce  is  the  lad  who  discovered  and 
latched  onto  young  Anastasia's  "Time  Bomb"  disk  which  is  zooming 
the  youngster  skyward.  .  .  .  tv  Actress  Sheila  Copeland,  currently  fea- 
tured in  the  summer  road  show  of  "Two  For  The  See-Saw"  opposite  Jef- 
frey Lynn,  will  return  to  Gotham  on  Sept.  13.  .  .  .  George  Avakian 
flew  to  the  coast  to  supervise  waxing  of  Bob  Newhart's  second  LP  Album 
for  Warner  Bros.  He'll  return  to  New  York  right  after  Labor  Day.  .  .  . 
ABC-TVeep  John  Daly  presented  with  Veterans  of  Foreign  Wars  Gold 
Medal  Award  "for  outstanding  achievement  in  the  field  of  newcasting." 


Martin  Walker 


Combines  TV  And 
Film  Activity 


By  SAMUEL  D.  BEBNS 

HOLLYWOOD,  Aug.  28.-Motion 
picture  producers  who  can  make  the 
transition  to  television,  and  face  up 
to  the  challenge  of  turning  out  a  film 
program  of  merit  every  week  will  find 
this  a  boon  to  their  future  oppor- 
tunities in  theatrical  feature  produc- 
tion. 

This  theory,  offered  by  Harry 
Tatelman,  currently  tied  to  CBS- 
Television  as  an  executive  producer 
through  his  Hampshire  Productions 
company,  is  being  put  into  practical 
motion  by  him  for  proof. 

We  interviewed  Tatelman  at 
Paramount  Studios  where  he  is  super- 
vising the  filming  of  the  new  CBS 
teleseries,  "Mr.  Garlund,"  which  will 
be  produced  by  Barney  Girard,  and 
learned  of  his  plan  to  make  one  or 
two  feature  films  annually  to  dovetail 
with  his  television  interests. 

Was  BKO  Producer 

Tatelman  produced  films  at  BKO 
before  entering  television  and  has 
brought  an  impressive  list  of  tv  pro- 
duction credits  with  him  from  Warner 
Brothers  to  CBS. 

To  effect  his  marriage  of  interests 
in  both  mediums,  Tatelman  said  he 
will  develop  one  or  two  feature  proj- 
ects, the  first  one  being  "The  Lone 
Wolf  Of  The  Pacific,"  which  will  be 
ready  for  production  at  the  conclusion 
of  his  present  two-year  contract  with 
CBS.  Tatelman  has  already  commis- 
sioned Harold  Medford  to  write  a 
novel  to  herald  the  initial  film,  which 
will  be  based  on  the  true  story  of 
Cooper  Adams  and  Boger  Aston,  two 
novices  that  pioneered  the  activities 
of  the  first  LST  vessel  in  die  Pacific. 


TelePrompTer  Acquires 
TV  System  in  Oregon 

TelePrompTer  Corp.  announced  at 
the  weekend  that  it  has  concluded 
negotiations  for  purchase  of  the  Eu- 
gene, Ore.,  community  antenna  tele- 
vision system,  Abar  TV  Cable  Com- 
pany. The  system,  purchased  for  an 
undisclosed  amount  of  cash  and  Tele- 
PrompTer common  stock,  serves  more 
than  4,700  subscribers. 

William  D.  Elkins  and  Bay  F.  Sieg- 
enthaler,  who  originated  Abar  TV 
Cable  in  1955,  will  continue  to  man- 
age the  system,  according  to  Irving 
B.  Kahn,  TelePrompTer  president. 

TelePrompTer  owns  other  systems 
at  Liberal,  Kans.;  Farmington  and 
Silver  City,  N.  M.,  and  Bawlins, 
Wyo.,  with  more  than  8,000  sub- 
scribers. 


EAST  COAST 

MOTION  PICTURE  PRODUCTION, 
EDITORIAL  and  TECHNICAL  SERVICES 

R  FOR  BETTER  FILMS 

CREATIVE  EDITING  AND  COMPLETE 
PERSONAL  SUPERVISION 
JOSEPH  JOSEPHSON  45  West  45th  St. 

Circle  6-2146  New  York  36 


Mr.  Theatre  Manager: 

II 

SAVE  YOUR  THEATRE- 
PROTECT  YOUR  JOB! 

Pay  TV  wants  and  must  hove  first  run  movies 
as  the  bulk  of  its  programs  —  IF  it  gets  a  foothold 
in  this  country. 

YOU  CAN  PREVENT  THIS! 

We  will  provide  your  theatre  with  petitions  to 
Congress,  asking  your  lawmakers  to  ban  PAY 
TV  in  any  form. 

HAVE  YOUR  PATRONS  AND 
THE  PUBLIC  SIGN  AND  SEND 
THE  PETITIONS  TO  CONGRESS 
TO  BAN  PAY  TV- 
SAVE  YOUR  THEATRE- 
PROTECT  YOUR  OWN  JOB! 

Joint  Committee  Against  Pay  T 

1585  Broadway, 
New  York  36,  N.  Y. 


IL,.  88,  NO.  42 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  AUGUST  30,  1960 


TEN  CENTS 


[  ban  Growth 

i  ttendance  Up 
Ii  Fr.  Africa, 
Johnston  Says 

frst  Report  from  Tour 
ties  Healthy  Business 


From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  29.-Motion 
pi  ure  attendance  is  increasing  in 
Finch  Equatorial  Africa,  says  Eric 
[inston,  Motion  Picture  Export 
An.  president,  in  a  report  from  there 
it  received  at  his  headquarters  here. 

ohnston,  accompanied  by  MPEA 
v;-president  Ralph  Hetzel,  is  sur- 
v  ing  the  market  for  American  films 
irhe  continent  of  Africa.  He  has  al- 
rdy  visited  the  Mali  Federation, 
Lena,  Ghana,  Nigeria  and  South 
Alica.  He  returns  to  New  York  in 
n  [-September  after  traveling  up  the 
E;t  Coast  of  Africa. 

[oily  wood  films  are  popular  with 
Finch  Equatorial  African  audiences, 
aounting  for  perhaps  60  per  cent  of 
a  playing  time,  despite  heavy  com- 
pition  from  other  countries. 

Africans  are  migrating  in  large 
(Continued  on  page  4) 


]>  Re-Name  Members 
(f  Code  Review  Board 

From  THE  DAILY  Bureau, 

WASHINGTON,  Aug.  29.  -  The 

■  so-called  "outside"  members  of 
Ii  Production  Code  Review  Roard 
ll  be  asked  by  Eric  Johnston,  Mo- 
tn  Picture  Association  president,  to 
-fve  another  one  year  term  starting 
lit.  17  when  he  returns  from  his 

■  rent  African  trip  in  mid-Septem- 

The  20-man  board  consists  of  10 
(Continued  on  page  5) 


lisfits'  Suspended  by 
lness  of  M.  Monroe 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  29.  -  On 
Ii  advice  of  her  physician,  Marilyn 
|)nroe,  overcome  with  exhaustion, 
',tered  a  Los  Angeles  hospital  today, 
id  the  picture  on  which  she  was 
i  irking  in  Reno,  United  Artists'  "The 
( Continued  on  page  5 ) 


Hall  Bartlett's 

ALL  THE 
YOUNG  MEN 

SETS  NEW  ALL-TIME  OPENING 
DAY  AND  WEEKEND  RECORD! 

FORUM  THEATRE,  N.  Y. 

SMASH  SECOND  WEEK! 

ROOSEVELT  THEATRE,  Chicago 
...from  COLUMBIA! 


{Advt.) 


'Seven'  to  Get  Release 
On  Saturation  Basis 

United  Artists  will  release  "The 
Magnificent  Seven,"  a  top-budgeted 
Western  in  color  starring  Yul  Brynner, 
in  key  areas  of  the  domestic  market 
on  a  saturation  booking  basis. 

Unique  aspect  of  the  plan,  ac- 
cording to  officials  of  U.A.  and  the 
Mirisch  Company,  producers  of  the 
picture,  is  that  such  bookings  hereto- 
fore have  usually  been  limited  to 
spectacle  films  made  abroad  and 
lacking  star  value.  In  contrast  "The 
Magnificent  Seven"  is  a  major  "qual- 
(Continued  on  page  5) 


'Living  Screen'  Combines 
Films  And  Stage  Action 

Development  of  a  "new  entertain- 
ment form"  to  be  known  as  "Living 
Screen,"  which  combines  motion  pic- 
tures and  live  stage  action  was  an- 
nounced here  by  Arthur  Twitchell 
president  of  the  Living  Screen  Corp. 
The  new  process,  which  had  a  grant 
from  the  Ford  Foundation,  was  cre- 
ated by  Ralph  Alswang,  Rroadway 
producer  and  scenic  designer. 

The  initial  production  in  "Living 
Screen"  will  be  "The  Emperor's  New 
Clothes,"  in  a  musical  version  adapted 
(Continued  on  page  4) 


Shopping  Center  Theatres  Eligible 
For  Loans  in  New  Program  of  SBA 


Product  Spurt 

Para.  Sets  9 
By  Year  End  at 
$30,000,000 

Six  Pictures  to  Start 
Simultaneously  in  Nov. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  29.  -  Para- 
mount Pictures  will  launch  a  $30,- 
000,000,  nine  picture  production  pro- 
gram by  the  end  of  the  year,  it  was 
announced  today  by  Jack  Karp,  vice- 
president  in  charge  of  production.  He 
called  it  one  of  the  heaviest  three- 
month  filming  schedules  in  recent 
Hollywood  history. 

All  sound  stages  at  the  Paramount 
studio  will  be  operating  at  capacity 
as  a  result  of  this  production  spurt, 
with  six  pictures  in  simultaneous  pro- 
duction in  November,  he  said. 

Spearheading  the  program,  on  Oct. 
3,  will  be  two  pictures  being  photo- 
graphed on  opposite  sides  of  the 
world.  Filming  in  New  York  and 
Hollywood  will  be  the  Jurow-Shep- 
herd  production,  "Rreakfast  at  Tif- 
fany's." In  Tanganyika,  Africa,  pro- 
(Continued  on  page  2) 

No  Government  Appeal 
In  Screen  Gems  Case 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  29.  -  The 
time  for  filing  an  appeal  from  Judge 
William  C.  Herlands'  decision  in  the 
Screen  Gems  case  has  lapsed,  and 
none  has  been  filed.  This  means  that 
the  decision  holding  in  favor  of  the 
companies  will  be  allowed  to  stand. 

Robert  A.  Ricks,  chief  of  the  anti- 
trust division,  would  not  comment 
on  the  decision  not  to  appeal,  pointing 
(Continued  on  page  5) 


Skouras  Theatres  Vow 


By  E.  H.  KAHN 

WASHINGTON,  Aug.  29.-*Motion  picture  theatres  that  qualify  as  small     Anti-Pay-TV  Drive  Aid 

businesses  can  share  in  a  new  program  that  is  being  launched  by  the  Small 
Business  Administration. 


The  small  firms'  lending  agency  has  tres  are  understood  to  be  eligible 
begun  a  program  of  lending  to  local     to  participate  in  the  loans 


development  companies  —  there  are 
some  3,200  in  the  U.S.— for  construc- 
tion of  shopping  centers  to  be  oc- 
cupied exclusively  by  small  busi- 
nesses. Roth  drive-in  and  indoor  thea- 


Since  the  program  has  just  started 
—in   fact,    SRA  has  not  completed 
drafting  the  loan  regulations  yet— it 
will  doubtless  be  some  time  before 
( Continued  on  page  6 ) 


Tens  of  thousands  of  patrons'  sign- 
atures to  the  petitions  calling  upon 
Congress  to  outlaw  legislatively  all 
forms  of  pay-television  were  prom- 
ised yesterday  by  managers  of  the 
approximately  50  houses  of  the  Skou- 
ras Theatres  organization  located  in 
(Continued  on  page  4) 


Motion  Picture  Daily 


Tuesday,  August  30,  19i 


Para.  Sets  9 


( Continued  from  page  1 ) 
ducer  Howard  Hawks  will  start  "The 
African  Story." 

October  will  also  see  the  start  in 
Hollywood  of  Shavelson-Rose's  "On 
the  Double."  In  the  same  month, 
Perlberg-Seaton's  "The  Counterfeit 
Traitor,"  will  be  before  the  cameras 
in  Copenhagen  and  Stockholm. 

Resumption  of  production  on  Perl- 
berg-Seaton's "The  Pleasure  of  His 
Company,"  which  was  halted  by  the 
actors'  strike,  is  scheduled  for  early 
November. 

Producer  Hal  Wallis  will  send  two 
features  to  the  sound  stages  in  No- 
vember, when  he  begins  filming  of 
Tennessee  Williams'  "Summer  and 
Smoke."  Wallis  will  follow  with  "Girls 
of  Summer." 

The  schedule  for  November  also 
features  Jerry  Lewis'  "The  Ladies' 
Man."  "Ladies  of  the  Big  House," 
drama  produced  by  Bryan  Foy,  will 
round  out  the  production  program. 

Technical  Bulletin  on 
'Spartacus'  Published 

Universal  Pictures  has  issued  a 
technical  informational  bulletin  for 
exhibitors  compiled  to  aid  in  the 
70mm  release  of  "Spartacus."  It  con- 
tains information  on  all  aspects  of 
70mm  installation,  including  projec- 
tors, screens,  screen  masking  and 
sound  considerations. 

An  outstanding  feature  of  the  bul- 
letin is  a  screen  chart  to  facilitate 
the  selection  of  proper  focal  length 
lenses  for  the  screen  size,  all  computed 
for  the  new  70mm  projector  aperture. 
Attached  to  the  bulletin  is  an  actual 
70mm  film  strip  to  illustrate  the  actual 
projector  aperture. 

Big  'Windjammer*  Sales 

SALT  LAKE  CITY,  Aug.  29.- 
Tohn  Denman,  manager  here  for  Fox 
Intermountain  Theatres,  announced 
that  the  advance  sale  for  the  forth- 
coming engagement  of  Cinemiracle's 
"Windjammer"  has  broken  all  previ- 
ous road  show  records  in  this  city 
with  a  total  advance  to  date  of  $27,- 
300.  The  Sept.  1  opening  at  the  Villa 
Theatre  will  mark  the  first  three  cam- 
era installations  here.  The  advance 
figure  includes  the  opening  night  sell- 
out to  C.A.R.E.  for  Chilean  relief. 


NEW  YORK  THEATRES 


i — RADIO  CITT  MUSIC  HALL— 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 

DIR  .  B0GARDE  os  Franz  liszt 
ft  COLOMBIA  PICTURE  Id  ClnmaSnse  6  l«stean  geSssr 
ON  THE  GREAT  STAGE  "FESTWAl" 


PERSONAL  MENTION 


JACK  L.   WARNER,   president  of 
Warner  Brothers,  has  returned  to 
New  York  from  Europe. 

• 

Charles  Okun,  head  of  theatre 
sales  for  Coca-Cola,  left  here  yester- 
day on  a  six-week  cross-country  trip, 
which  will  include  attendance  at  the 
TOA  convention  in  Los  Angeles  next 
month  and  will  bring  him  back  to 
New  York  about  Oct.  10. 

• 

John  G.  Broumas,  president  of 
the  Maryland  Theatre  Owners  Asso- 
ciation and  owner  of  Broumas  Thea- 
tres, has  returned  there  from  two 
weeks  of  service  with  the  U.S.  Army 
Reserve,  in  which  he  ranks  as  major. 
• 

Sidney  Cooper,  United  Artists 
Southern  and  Central  division  man- 
ager, and  Fred  Goldberg,  national 
director  of  advertising-publicity,  will 
leave  New  York  today  for  Charlotte, 
Atlanta,  New  Orleans  and  Dallas. 
• 

Lou  Cohen,  of  Loew's  Poli,  Hart- 
ford, and  Mrs.  Cohen  have  returned 
from  a  vacation  visit  with  Cohen's 
former  assistant,  Norm  Levinson, 
now  general  manager  and  advertising 
director,  Trans-Texas  Theatres,  Dal- 
las.' 

• 

Frank  Masek,  former  branch  man- 
ager in  Cleveland  for  National  Thea- 
tre  Supply,   is    visiting   there  from 
Tucson,  Ariz.,  his  home  in  retirement. 
• 

Mrs.  Harry  Clark  has  given  birth 
in  Jacksonville  to  a  daughter,  Pamela 
Gay.  Father  is  booker  for  Allied  Art- 
ists in  the  Florida  city. 

• 

Alfred  Newman,  composer-con- 
ductor, has  arrived  in  Hamburg,  Ger- 
many, from  Hollywood. 


M( 


O  ROTHMAN,  executive  vice- 
president  of  Columbia  Pictures 
International,  and  Marion  Jordan, 
Continental  manager,  will  leave  here 
today  for  Paris,  where  the  latter  will 
take  over  his  newly-assigned  duties. 
• 

F.  J.  A.  McCarthy,  Universal  Pic- 
tures assistant  general  sales  manager, 
is  in  Montreal  from  New  York. 
• 

Ernest  Emerling,  vice-president 
and  national  advertising  director  of 
Loew's  Theatres,  is  in  Miami  from 
New  York. 

• 

Stanley  Hollow  ay  will  arrive  in 
New  York  from  London  today  via 
B.O.A.C. 

• 

Timothy  Carey,  president  of 
Frenzy  Productions,  will  leave  here 
tomorrow  for  the  Coast. 

• 

Peter  Geiger,  entertainment  financ- 
ing division  officer  of  the  Bank  of 
America,  has  arrived  in  New  York 
from  the  West  Coast. 

• 

Delmer  Daves,  producer-director, 
has  returned  to  Hollywood  from  New 
York. 

• 

Fred  Kent,  owner  of  Kent  Enter- 
prises, Jacksonville,  has  returned  there 
with  his  family  from  Europe. 
• 

Andrew  and  Virginia  Stone,  who 
will  produce  "So  Young,  So  Danger- 
ous" for  M-G-M,  have  returned  to 
New  York  from  Oregon  and  Wash- 
ington. 

• 

Stanley  Margulies,  advertising 
publicity  director  of  Bryna  Produc- 
tions, will  return  to  Hollywood  today 
from  New  York. 


Services  Today  for 

C.  F.  Haring,  Exhibitor 

Funeral  services  will  be  held  this 
morning  for  Charles  Frederick  Har- 
ing, a  pioneer  theatre  operator  in  New 
Jersey  and  New  York,  who  died  last 
Friday  at  the  age  of  78,  following  a 
lengthy  illness.  The  services  will  be  at 
the  William  H.  Graham  Funeral 
Home  on  Boston  Post  Road,  Rye, 
N.  Y.,  at  11  A.M.  Burial  will  be  at 
Kensico  Cemetery,  Valhalla,  N.  Y. 

Haring  had  been  a  partner  in  the 
extensive  Haring  &  Blumenthal  Thea- 
tres in  the  1920s  and  earlier.  He  also 
engaged  in  film  production  and  dis- 
tribution in  the  course  of  a  lengthy 
industry  career. 

He  is  survived  by  his  wife  Jeanelle 
Walker  Haring,  a  daughter,  Elizabeth 
Ensler,  and  a  son,  Charles  F.  Haring, 
Jr.,  and  three  sisters  and  a  brother. 


Cinema  Lodge  to  Hold 
Luncheon  on  Sept.  29 

New  York's  Cinema  Lodge  of 
B'nai  B'rith  will  hold  its  first  luncheon 
get-together  of  the  fall  season  at  the 
Hotel  Astor,  Thursday,  Sept.  29,  as 
a  "welcome  back"  tribute  to  its  past 
president,  Max  E.  Youngstein,  vice- 
president  of  United  Artists,  who  has 
returned  to  New  York  after  headquar- 
tering for  an  extended  period  in  Hol- 
lywood. 

Abe  Dickstein,  president  of  Cine- 
ma Lodge,  also  announced  the  ap- 
pointment of  Robert  K.  Shapiro,  a  past 
president  of  the  Lodge,  as  chairman 
of  the  luncheon,  and  Joseph  B.  Rosen, 
also  a  past  president,  Leonard  Rubin 
and  Alex  Arnswalder,  as  co-chairman. 

Dickstein  said  the  luncheon  will  be 
open  to  Lodge  members,  their  guests 
and  Youngstein's  industry  friends. 


Pitt.  Hospital  Campoig 
Seen  Topping  Last  Yet 

Special  to  THE  DAILY 
PITTSBURGH,  Aug.  29.  -  Ear 
returns  from  the  field  indicate  th 
the  Pittsburgh  branch  area  for  fl 
1960  Will  Rogers  Memorial  Hospit 
Drive  will  exceed  last  year's  can 
paign. 

With  107  drive-ins  pledged  ar> 
currently  conducting  audience  colle! 
tions,  and  more  than  $7,600  cc 
lected  to  date,  Ralph  Pielow,  di 
tributor  chairman  for  the  Pittsburg 
area  stated  that  "the  Pittsburgh  fo 
mula  for  successful  collection  han< 
ling  will  again  lead  the  way." 

Indoor  theatres  are  being  organize 
and  their  collections  will  coincic 
with  the  entire  run  of  current  top  a 
tractions,  including  "Ocean's  II 
"Psycho,"  "From  the  Terrace"  ar, 
"Let's  Make  Love." 

Harry  Feinstein,  newly  appoints 
Stanley  Warner  zone  manager,  an 
Ernest  Stern,  of  Associated  Circui 
are  serving  as  exhibitor  co-chairme 
Again  this  year  the  aid  of  voluntei 
firemen,  police  service  clubs  and  othr 
local  groups  are  being  enlisted. 


Distribution  Changes 
Seen  More  Pronounce: 

Special  to  THE  DAILY 
ALBANY,  N.Y.,  Aug.  29.  -  Tl 
trend  toward  re-analysis  of  distribu 
ing  patterns  and  methods  is  becon 
ing  more  pronounced,  Clayton  ( 
Pantages,  branch  manager  for  20tl! 
Fox,  reported  on  his  return  here,  foj 
lowing  his  second  swing  around  m 
company's  exchanges  in  east,  south 
southwest  and  midwest.  The  tour  ws 
to  stimulate  bookings  and  sales  duij 
ing  the  current  drive. 

One  of  the  areas  where  the  rfj 
analysis  of  distributing  formats  h 
become  most  noticeable  is  in  th 
southwest.  Pantages  predicted  th 
trend  will  grow. 

He  also  heard  additional  report: 
in  the  south,  of  theatres  being  buil 
at  shopping  centers.  Three  are  unde 
way  in  the  territory  served  by  th 
20th-Fox  Jacksonville  exchang* 
which  includes  the  state  of  Florid; 


'Pepe9  Consultant 

HOLLYWOOD,  Aug.  29.-Armar 
do  Del  Moral,  editor  and  published  c 
Grafica,  Spanish-language  magazine' 
and  columnist  for  La  Opinion,  Iocs 
Spanish-language  newspaper,  has  bee: 
engaged  by  producer-director  Georg 
Sidney  as  a  special  consultant  for  ac 
vertising,  publicity  and  exploitatio 
on  behalf  of  "Pepe,"  Sidney  Interna 
tional-Posa  Films  Internacional  Pro 
duction,  which  stars  Cantinflas  in  th 
title  role.  Del  Moral  will  concentrat 
his  activities  in  the  Spanish-speakin 
market  where  Cantinflas  is  a  top  bo 
office  star. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fee 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION   TODAY,   Charles  S.  Aaronson,  Editorial  Director;   Pinky   Herman,  Eastern  Editor.  Hollywooa 
Yucca-Vine   Building,   Samuel   D.   Berns,   Manager;   Telephone   HOllywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  bureau. 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  ot  the  wo™?- 


as  a  section  of  Motio'n  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac  Fame.  Entered  as ■  secont 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1«79.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign,  bingle  copies, 


MOST  PEOPLE 
SIT  WIDE-EYED 
WHEN  A  TRAILER 
FLASHES 
ON  THE  SCREEN... 
I  KNOW,  I  DO... 

BUT 

MORE  IMPORTANT, 
I  ENJOY  BEING  SOLD 
BY  TRAILERS! 
SO  BE  SURE 
TO  USE  TRAILERS 
IN  YOUR  THEATRE... 
ESPECIALLY 
THE  TRAILER  FOR 
"LET'S  MAKE  LOVE". 


Motion  Picture  Daily 


Tuesday,  August  30,  1 


PEOPLE 


L.  Harrison  Robinson,  formerly 
manager  of  marketing  of  the  Surface 
Communications  division  of  RCA,  has 
joined  Westrex  Corp.  as  director  of 
marketing. 

□ 

Louis  J.  Finske,  president  of 
Florida  State  Theatres,  has  been 
named  by  the  Florida  State  Chamber 
of  Commerce  to  serve  as  treasurer  of 
the  Florida  Fair,  an  exhibition  which 
will  be  on  display  at  the  Coliseum  in 
New  York  City  the  week  of  Feb. 
4-12,  1961. 

□ 

Dennis  J.  Rich,  formerly  manager 
of  the  Cameo  Theatre,  Bristol,  Conn., 
has  been  named  Stanley  Warner  resi- 
dent manager  at  the  Bristol  Theatre 
there,  which  was  closed  earlier  this 
year  by  David  Jacobson,  but  which 
was  reopened  later  by  S-W. 

□ 

Lawrence  J.  Lipskin,  for  several 
years  active  in  publicity  for  Columbia 
Pictures,  has  joined  the  Roy  Barnard 
Co.,  public  relations  organization 
here,  as  director  of  exploitation. 

□ 

Tim  Tyler,  manager  of  the  down- 
town Miami  Theatre  for  the  Wometco 
circuit,  has  been  appointed  managing 
director  of  that  organization's  new 
163rd  Street  Theatre  in  the  Florida 
resort.  Howard  Debold,  now  manager 
of  the  Town  Theatre  there,  will  be 
house  manager  of  the  163rd  Street. 

□ 

Mrs.  L.  L.  Shealey  plans  a  Sept.  1 
reopening  of  Pug's  Drive-in  Theatre, 
which  was  closed  on  July  18  by  the 
former  owner,  G.  W.  Read. 


Attendance  Up  Map  Campaign  for 

'Alamo'  Bow  At  Rivoli 


Benefit  for  'Entertainer' 

The  American  premiere  of  Sir  Lau- 
rence Olivier's  "The  Entertainer,"  will 
be  held  at  the  Sutton  Theatre  here  on 
Sunday,  Sept.  25,  for  the  benefit  of 
the  New  York  Shakespeare  Festival, 
it  was  announced  by  Irving  I.  Worm- 
ser,  president  of  Continental  Distrib- 
uting, Inc.,  distributors  of  the  British 
film  in  the  U.S. 


Reopening  After  5  Years 

TAFTVILLE,  Conn.,  Aug.  29.- 
Extensive  remodeling  and  a  January 
reopening  are  planned  for  the  Hill- 
crest  Theatre  here  by  Esther  L.  Brown 
and  Ann  M.  Hanan,  both  of  Norwich, 
Conn.,  who  have  purchased  the  35- 
year-old  theatre  from  Rose  Cooper  of 
Norwich.  The  house  has  been  shut- 
tered since  1955. 


(Continued  from  page  1) 
numbers  from  the  hills  and  the  coun- 
tryside to  towns  and  cities  where 
earnings  are  higher.  There  is  thus  a 
need  for  more  theatres.  This  affords 
new  opportunities  for  U.S.  films  in  the 
future.  Johnston's  report  says: 

"Nearly  all  the  theatres  in  Senegal, 
die  Sudan,  Guinea,  the  Cameroons, 
the  Ivory  Coast  and  the  French 
Congo  are  open-air  theatres.  The  rear 
portion  of  the  wall  enclosure  has  a 
tin  roof.  This  area  has  seats,  perhaps 
discarded  ones  from  Europe.  The 
roofless  portion,  filled  with  benches, 
has  a  CinemaScope  screen. 

Ticket  Tariff  Varies 

"Admission  prices  vary  greatly, 
ranging  from  the  equivalent  of  10 
cents  to  $1.  The  audience  likes  action 
pictures  but  wants  them  dubbed  in 
French,  the  official  language.  Very 
few  non-action  pictures  are  success- 
ful. 'The  Ten  Commandments"  was 
an  exception. 

"Recently,  the  Federation  of  Mali, 
comprising  the  old  French  colonies  of 
Senegal  and  Sudan,  which  are  quar- 
reling, decreed  that  all  future  theatres 
should  be  four-walled  enclosed.  This 
is  far  more  expensive  construction, 
but  theatre  owners  greet  it  with  joy. 
Open-air  theatres,  starting  at  dark,  or 
about  9:00  P.M.,  can  have  just  one 
show.  Enclosed  theatres,  cooled  by 
forced-air  fans,  can  give  multiple  per- 
formances throughout  the  day. 

"The  policy  here  is  double  features. 
A  Dakar  audience  almost  burned  the 
theatre  when  an  exhibitor  recently  put 
on  a  single  bill. 

"Two  chains  control  nearly  all  the 
theatres  in  French  Equatorial  Africa. 
The  buyers  usually  go  to  Paris  for 
their  pictures,  buying  them  for  a  flat 
fee  on  a  five-year  contract. 

Few  Russian  Films 

"Only  three  or  four  Russian  pic- 
tures have  been  shown  in  French 
Equatorial  Africa  in  the  last  year.  The 
picture  is  different  in  leftish  Guinea, 
which  requires  theatres  to  show  large 
numbers  of  Russian  pictures.  Audi- 
ences are  even  forced  to  attend  these 
Russian  showings  in  Guinea.  The  rest 
of  French  Equatorial  Africa  considers 
Russian  pictures  slow,  talky  and 
monotonous. 

"There  are  some  16mm  portable 
open-air  theatres  in  the  bush. 

"But  practically  all  of  the  pictures 
for  French  Equatorial  Africa  are  still 
purchased  by  two  theatre  chains, 
which  act  as  distributors  for  this  vast 
area.  One  chain  of  100  theatres  took  in 
more  than  $15,000,000  in  admissions 
last  year.  From  all  appearances  these 
operations  seem  to  be  profitable.  And 
profits  in  French  Equatorial  Africa 
are  usually  much  higher  than  in  the 
United  States." 


Campaign  plans  for  the  road-show 
engagement  of  John  Wayne's  "The 
Alamo,"  beginning  Oct.  26  at  the 
Bivoli  Theatre  here,  were  outlined 
yesterday  at  a  meeting  of  60  Skou- 
ras  Theatre  managers,  who  will  as- 
sist in  the  advance  ticket  sale  for  the 
United  Artists  release  in  the  Greater 
New  York  area. 

Salah  M.  Hassanein,  president  of 
Skouras  Theatres,  presided  at  the  con- 
ference at  the  Bivoli.  Participating  in 
the  meeting  were  Boger  H.  Lewis, 
UA  vice-president  in  charge  of  ad- 
vertising, publicity  and  exploitation; 
Russell  Birdwell,  John  Wayne's  rep- 
resentative; David  Chasman,  UA  ad- 
vertising manager,  and  Herb  Pick- 
man,  UA  co-ordinator  of  road-show 
campaigns  and  special  projects. 

Trailers  Prepared 

Hassanein  pointed  out  that  all 
Skouras  Theatres  will  run  a  series  of 
four  special  trailers  throughout  Sep- 
tember and  October.  Mail  order 
blanks  will  be  made  available  at  box 
offices  and  in  lobbies  of  the  theatre 
chain  throughout  the  New  York  area. 
Streamers,  posters  and  lobby  displays 
will  feature  the  "Alamo"  trademark. 


Kantor  on  'Boy'  Script 

HOLLYWOOD,  Aug.  29.  -  Hal 
Kantor  has  been  signed  to  write  the 
screenplay  of  Hal  Wallis'  "Hawaiian 
Beach  Boy,"  Elvis  Presley  starrer 
which  will  start  in  production  next 
February  for  Paramount. 


Skouras  Theatres 

( Continued  from  page  1 ) 
New  York  and  New  Jersey  at  a  meet- 
ing held  in  the  Bivoli  Theatre  here. 
Salah  M.  Hassanein,  president  of  the 
circuit;  George  P.  Skouras,  chairman 
of  the  board,  and  Philip  F.  Harling, 
chairman  of  the  Joint  Committee 
Against  Pay-TV,  were  among  the 
speakers  at  the  conclave. 

The  full  cooperation  of  all  Skou- 
ras theatres  was  promised  to  the  na- 
tion-wide campaign. 

Harling  announced  that  theatres  in 
Connecticut,  Maryland  and  New  Jer- 
sey have  been  the  first  ones  on  record 
to  have  forwarded  to  their  Congress- 
men signed  petitions  urging  the  leg- 
islative proscription  against  pay-tv. 

Newsreel  Cameramen 
To  Be  Honored  in  S.F. 

Special  to  THE  DAILY 
SAN  FRANCISCO,  Aug.  29.-Out- 
standing  newsreel  cameramen  will  be 
honored  for  the  best  film  footage  of 
1959  in  special  ceremonies  Thursday, 
Sept.  1,  coincident  with  the  21st  an- 
niversary of  the  Telenews  Theatre 
here.  New  York  editors  and  managers 
of  the  major  reels  are  selecting  best 
general  news,  feature,  and  sports 
newsfilm  for  the  year  made  in  the 
United  States  and  overseas  for  a  total 
of  six  awards. 

Special  Award  to  Pechner 

At  the  presentation  ceremonies, 
which  will  be  attended  by  San  Fran- 
cisco mayor  George  C.  Christopher 
and  other  dignitaries,  a  special  award 
will  be  presented  to  Warren  Pechner 
of  the  Telenews  Theatre  by  Weibel 
Champagne  Vineyards  "for  21  years 
of  news  programming  to  inform  the 
public  and  promote  international 
awareness  and  understanding." 


'Living  Screeijj 

( Continued  from  page  1 )  9 

especially  for  the  new  technique  1 1 
Dean  Fuller  and  Marshall  Barer,  \|] 
have  written  book,  music  and  lyi# 
Fuller  and  Barer  were  contributor;  jj, 
the  books  and  lyrics  of  the  BroadVi 
musical,  "Once  Upon  a  Mattress."  ij 
The  sponsors  do  not  plan  an  ■ 
mediate  Broadway  showing,  but 
pect  to  launch  the  musical  in  Janu!' 
on  a  road  show  basis  in  such  a  hoi 
as  New  York's  Palace  Theatre  or  ■ 
Chicago    Theatre   in   Chicago,  til 
said. 

The  process  is  described  as  empl'i, 
ing  several  new  devices  involving 
motion  picture  screen,  projector  si 
camera,  for  which  patents  are  pei 
ing.  The  technique  is  not  to  be  ql 
fused  with  the  "trick  effects"  pro 
ously  used  in  Broadway  shows,  Tvl 
chell  says,  whereby  stage  action 
tually   was   interrupted  for  two 
three  minutes  of  motion  picture.  "Tj 
interweaving  of  stage  and  screen 
tion  in  'Living  Screen'  is  synchril 
ized    perfectly    and    is  continuiS 
throughout  the  performance,  he  sal 

Special  Quality  Outlined 

A  unique  facet  of  the  new  scxm 
he  added,  is  that  a  dissolve  to  a  tral 
lucent  stage  drop  from  a  motion  r* 
ture  matches  exactly  the  last  frame1 
the  picture.  Such  synchronizatt 
makes  it  possible  to  use  full  light! 
rather  than  follow  lighting,  enat} 
actors  to  walk  through  the  screen  it 
a  dancing  chorus  to  perform  in  frj 
of  a  drop  or  motion  picture  with: 
casting  shadows,  he  pointed  out. 

In  addition  to  "The  Emperd 
Clothes,"  the  Living  Screen  Corpo; 
tion  also  has  under  option  M 
Dunn's  book,  "Is  There  Intellig: 
Life  on  Earth?",  on  the  comparu 
agenda  for  a  full-scale  musical  tre] 
ment  in  the  new  process. 

Industrial  Shows  Mounted 

Living  Screen  is  sublicensed  at 
present    time    to  Transfilm-Cara\, 
which  is  making  full  use  of  the  teij 
nique    in    mounting  Chrysler 
Studebaker-Packard  industrial  sho| 
now  in  rehearsal. 


'Ben-Hur'  to  Arcade 

SPRINGFIELD,  Mass.,  Aug.  | 
M-G-M's    "Ben-Hur"   will  have 
Western  Massachusetts  premiere  Sej 
29  at  the  Arcade  Theatre,  the  attrl 
tion  to  be  screened  twice  daily.  J 
seats  will  be  reserved.  Price  struct*] 
has  not  yet  been  announced.  The 
cade,   a  downtown,   first-run  hou 
recently  equipped  for  Todd-AO  aj 
other  big-screen  properties. 

Permit  for  Cinerama 

COLUMBUS,  O.,  Aug.  29.  -  Cl 
building  inspectors  said  they  will  iss 
a  permit  for  installation  of  Cinerai| 
equipment  at  RKO  Grand  here  af  j 
the  Grand  reduced  the  number 
seats  in  the  orchestra  to  meit  safe 
requirements.  It  is  expected  that  tj 
i'r.st  attraction  under  the  new  poliij 
"This  Is   Cinerama,"   will  open 
Oct.  1. 


J  FILMACK 


SPECIAL  TRAILERS 
LEAD  THE_ FIELD!  J 


fJday,  August  30,  1960 


Motion  Picture  Daily 


Ej  ect  House  Action  Today 
0  Broadcasting-Rein  Bill 

From  THE  DAILY  Bureau, 
111   |  ASHINGTON,  Aug.  29.  -  The 
*"i;I»>e  probably  will  be  asked  Tues- 
lal  to  approve  the  Senate-passed  bill 
o  jrb  malpractices  in  broadcasting, 
lei  Oren  Harris  (D.,  Ark.)  will  pro- 
'  )o|  adoption  of  the  Senate-imposed 
1  iniations  on  the  power  of  the  Fed- 
'Sfd  Communications  Commission  to 
"  mjsh  offending  broadcasters. 


ii  it 


ode  Board 


( Continued  from  page  1 ) 
hers  of  the  MPAA  board  of  di- 
>rs,  six  exhibitors  and  four  in- 
ndent  producers.  Reappointment 
he  10  outsiders  will  constitute 
fourth  term.  They  heard  no  ap- 
5  in  their  first  two  terms  and 
3  in  the  past  year, 
le  non-MPAA  members  of  the 
:w  board  are:  Russell  V.  Down- 
Leopold  Friedman,  Leonard 
lenson,  George  Kerasotes,  Ben 
us,  Sol  A.  Schwartz,  John  Ford, 
iam  Goetz,  Stanley  Kramer  and 
:ge  Sidney, 
ley  were  first  appointed  in  re- 
se  to  complaints,  particularly 
i  the  increasing  ranks  of  inde- 
lent  producers,  that  it  was  unfair 
code  seal  appeals  involving  their 
should  be  decided  exclusively 
leads  of  companies  with  whose 
ires  the  films  in  question  would 
n  competition. 

isfits'  Suspended 

(Continued  from  -page  1) 
its,"  was  suspended  temporarily. 
?cond  unit  remains  at  Reno, 
r.  Hyman  Engelberg  of  Beverly 
%  California,  who  consulted  with 
;  Monroe  over  the  weekend,  said 
actress,  "suffered  from  acute  ex- 
ition  and  needed  rest,  and  more 
"  The  extent  of  the  shutdown  on 
film  was  not  determined.  Charter 
its  were  booked  out  of  Reno  to- 
to  return  the  cast  and  crew  to 
Angeles.  Producer  Frank  E.  Tay- 
said  he  hopes  the  company  will 
lack  at  work  "in  a  short  time." 


larkman  Lauds  'Stars' 


I: 


/ASHINGTON,  D.  C,  Aug.  29.- 
ator  John  Sparkman  (D.,  Ala.) 
1  into  the  Aug.  23  Congressional 
jord  a  two-page  account  of  the  im- 
fance  of  Charles  H.  Schneer's  "I 
at  the  Stars,"  the  film  biography 
.ocket  scientist  Dr.  Wernher  von 
un.  Sparkman  referred  to  the  Co- 
bia  release  as  "one  of  the  most 
hright  stories  ever  brought  to  the 
en  about  a  living  person." 


ixas  Drive-in  Meet  Set 


)ALLAS,  Aug.  29.-The  ninth  an- 
1  convention  of  the  Texas  Drive-in 
Oners  Association  will  be  held  here 
fra  Feb.  7  to  9.  Al  Reynolds,  of  this 
will  serve  as  convention  chair- 


No  Government  Appeal  in  Screen  Gems  Case 


(Continued  from  page  1) 
out  that  the  department's  rules  for- 
bid disclosure  of  reasons  behind  such 
an  action.  The  U.S.  Solicitor  General, 
who  has  final  responsibility  in  decid- 
ing whether  to  appeal,  also  declined 
any  comment. 

Several  Factors  Involved 

There  are  a  number  of  factors, 
however,  which  are  evident  in  the  rec- 
ord of  the  case.  The  officials  handling 
it  for  the  government  must  have  been 
aware  of  them.  There  is  also  the  im- 
portant fact  that  government  officials 
must  think  more  in  terms  of  the 
growth  and  development  of  the  anti- 
trust law  than  in  terms  of  any  single 
case.  It  does  not  seem  unreasonable 
to  speculate  that  both  of  these  influ- 
enced the  decision  to  let  the  Screen 


Gems  case  stand  at  the  lower-court 
level. 

Defendants  in  the  action,  along 
with  Screen  Gems,  were  Columbia 
Pictures,  its  parent  company,  and 
Universal  Pictures,  which  had  made  a 
deal  with  Screen  Gems  for  it  to  dis- 
tribute part  of  the  pre- 1949  Universal 
library  to  television.  The  Government 
action  was  brought  in  April,  1958. 

Still  pending  in  the  courts  is  a  sim- 
ilar suit  filed  in  September,  1959, 
against  United  Artists  and  its  subsidi- 
ary, United  Artists  Associated,  involv- 
ing UA's  acquisition  of  the  assets  of 
Associated  Artists  Prods,  and  C  &  C 
Films.  UA  gained  control  of  the  pre- 
1949  libraries  of  both  Warner  Broth- 
ers and  RKO  Radio  from  AAP  and 
C  &  C,  respectively. 

Judge  Herlands'  decision  was  about 


Seven'  Release  Plans  Set 


( Continued 

ity"  release  for  U.A.  this  year  made 
at  a  cost  of  $2,700,000. 

Booking  and  merchandising  plans 
for  the  film  were  spelled  out  at  a 
press  conference  here  yesterday  by 
James  R.  Velde,  U.A.  vice-president 
in  charge  of  domestic  sales;  Roger  H. 
Lewis,  U.A.  vice-president  in  charge 
of  advertising,  publicity  and  exploita- 
tion; and  David  E.  "Skip"  Weshner, 
producer's  representative  for  Mirisch. 

Velde  reported  that  the  first  wave 
of  saturation  bookings  will  take  place 
on  Oct.  12  in  the  South  and  South- 
west (Atlanta,  Charlotte,  Dallas  and 
New  Orleans  areas)  utilizing  from 
250  to  300  prints.  Major  situations  in 
that  area  will  be  out  of  the  way  in 
six  weeks,  he  said,  and  200  prints 
will  then  be  moved  to  the  Midwest 
(Chicago,  Des  Moines,  Omaha,  etc.) 
on  Nov.  4  for  a  three-week  period. 
The  third  wave  will  take  place  on  the 
West  Coast  and  in  New  England  and 
Eastern  areas  starting  Nov.  23.  The 
same  number  of  prints  will  be  em- 
ployed in  these  territories. 

In  All  Areas  by  Jan.  1 

In  addition  Velde  said  from  50  to 
60  prints  will  be  set  aside  for  im- 
portant keys  in  the  rest  of  the  coun- 
try early  in  November.  Under  the 
releasing  program  80  per  cent  of  all 
important  situations  will  be  played  off 
during  the  first  three  months  of  the 
film's  release.  By  the  first  of  the  year 
"Seven"  will  have  played  saturation 
engagements  in  the  majority  of  key 
regional  areas  in  the  U.S.  and  Can- 
ada. 

Weshner  said  the  southern  areas 
had  been  selected  for  the  first  dates 
of  the  picture  because  Westerns  have 
been  found  to  do  better  there  than  in 
the  east.  "We  wanted  to  put  it  in 
the  territory  where  it  could  get  off 
on  its  best  foot,"  he  pointed  out. 

Weshner  said  "Seven"  is  to  get  the 
same  kind  of  merchandising  budget 
given  three  previous  Mirisch  pictures 
-"Some  Like  It  Hot,"  "Horse  Sol- 
diers," and  "The  Apartment."  The 
sum  spent  on  these  three  together 


from  page  1 ) 
was   $2,400,000   or   about  $800,000 
each. 

Key  elements  of  the  promotion 
campaign  were  described  by  Lewis 
as  a  saturation  television  and  radio 
drive  involving  thousands  of  spot  an- 
nouncements to  be  aired  on  an 
around-the-clock  schedule  two  weeks 
before  the  mass  bookings  in  each  ter- 
ritory. 

Another  important  element  in- 
cludes national  tours  planned  for 
Brynner  and  Steve  McQueen,  co-star 
in  the  film.  The  actors  will  promote 
openings  in  a  number  of  key  cities 
and  will  participate  in  an  extensive 
promotion  schedule. 

Other  aspects  of  the  drive,  Lewis 
said,  are  a  large  scale  display  cam- 
paign, a  major  movie-book  tie-in,  a 
disk  jockey  and  music  promotion 
based  on  the  film's  soundtrack  album, 
local  level  exploitation  and  street 
bally  linked  to  the  number  seven 
and  a  vast  network  of  merchandising 
tie-ups  with  stores  nationally. 

Also  participating  in  the  conference 
were  Fred  Goldberg,  UA  national 
director  of  advertising,  publicity  and 
exploitation;  Burt  Sloane,  UA  pub- 
licity manager;  David  Chasman,  UA 
advertising  manager,  and  Guy  Biondi, 
Mirisch  Eastern  advertising  and  pub- 
licity director. 

'Men9  Sets  Two  Records 

Hall  Bartlett's  "All  the  Young 
Men,"  a  Columbia  release,  broke  two 
all-time  house  records  at  the  Forum 
Theatre  in  its  opening  here  over  the 
weekend.  The  three-day  total  of  $25,- 
082,  and  the  opening  day  gross  of 
$8,683  both  represent  new  records  for 
the  800-seat  Forum. 


'End9  Continues  Big 

William  Goetz'  "Song  Without  End" 
grossed  a  big  $107,771  in  the  first  four 
days  of  this  third  week  at  the  Radio 
City  Music  Hail.  The  Columbia  re- 
lease has  grossed  over  $500,000  in  the 
first  two-and-a-half  weeks  of  its  run. 


188  pages  long.  It  incorporated  some 
material  which  appeared  to  have  been 
taken  virtually  verbatim  from  the  de- 
fendants' briefs.  It  gave  detailed  find- 
ings with  respect  to  the  facts  of  the 
case  and  the  law.  In  summary,  it  held 
that  the  acquisition  of  Universal's 
library  by  Screen  Gems  did  not  vio- 
late Section  7  of  the  Clayton  Act, 
and  that  there  was  no  price-fixing 
in  violation  of  Section  1  of  the  Sher- 
man Act. 

Buried  in  this  long  document,  how- 
ever, are  some  conclusions  which  may 
prove  to  be  valuable  to  the  Justice 
Department  as  it  tries  to  judge 
similar  cases. 

Holds  Copyright  an  Asset 

For  example,  Judge  Herlands  has 
held  ( as  the  government  had  con- 
tended )  that  the  sale  of  a  copyright 
is  an  asset  within  the  meaning  of  the 
applicable  laws.  Similarly,  the  judge 
agreed  with  the  government  that  a 
city  is  an  area  sufficient  to  be  covered 
by  Section  7  of  the  Clayton  Act. 

The  further  development  of  Section 
77  of  the  Clayton  Act  has  long  been 
a  project  of  the  anti-trust  division.  It 
is  a  key  to  applying  the  anti-trust 
laws.  Because  of  its  significance,  it  is 
customary  for  issues  involving  Section 
7  to  be  brought,  eventually,  to  the 
Supreme  Court.  The  high  bench 
speaks  with  finality;  its  interpretations 
of  the  law  are  binding  on  all  other 
Federal  courts. 

Legal  Precedents  Sought 

Thus,  from  the  government's  insti- 
tutional viewpoint,  the  cases  that  go 
to  the  Supreme  Court  are  the  truly 
significant  ones.  Obviously,  the  gov- 
ernment wants  to  bring  up  the  cases 
that  show  its  position  in  the  best  light, 
since  they  may  set  legal  precedents 
which  will  influence  future  decisions. 

From  the  government's  standpoint, 
it  would  be  hard  to  argue  that  the 
Screen  Gems  case  would  be  ideal  for 
the  purposes  of  appeal.  News  reports 
of  the  trial  proceedings  show,  for  ex- 
ample, that  the  judge  on  a  number 
of  occasions  declined  to  permit  the 
Justice  Department's  attorneys  to  pro- 
ceed in  the  manner  which  they  de- 
sired. If  the  prosecution  in  such  a  case 
believed  that  it  had  not  been  able  to 
put  its  best  foot  forward,  there  would 
be  some  incentive  to  refrain  from 
pressing  further  a  situation  in  which 
future  success  would  depend  in  a 
substantial  degree  upon  the  record 
made  during  the  first  trial. 

Several  Cases  Pending 

It  must  be  remembered  that  the 
Justice  Department  has  a  number  of 
important  anti-trust  cases,  involving 
many  millions  of  dollars,  that  are  now 
in  the  courts.  Some  of  the  companies 
involved  are  General  Motors,  DuPont, 
Brown  Shoe  Co.,  and  Continental 
Can.  If  the  Screen  Gems  case  were  to 
precede  these  potential  legal  land- 
marks to  the  Supreme  Court,  their 
outcome  might  be  jeopardized  by  pre- 
cedent set  in  connection  with  appeal- 
ing a  decision  strongly  adverse  to  the 
Justice  Department. 


6 


Motion  Picture  Daily 


Tuesday,  August  30,  \% 


Shop-Center 

( Continued  from  page  1 ) 
theatres  can  expect  to  get  any  actual 
aid. 

SBA  will  lend  to  local  development 
companies  for  construction,  conver- 
sion, or  expansion  of  shopping  centers. 
Loans  will  be  made  for  acquisi- 
tion of  land  as  well.  SBA  will  "wel- 
come" the  participation  of  banks  and 
other  conventional  lending  agencies. 
But  where  they  can  not  participate, 
SBA  will  make  direct  loans.  The  local 
interest  must,  however,  be  prepared 
to  put  up  20  per  cent  of  the  costs. 
Application  for  loans  goes  through 
die  local  development  firm. 

Under  the  new  SBA  program,  loans 
of  up  to  $250,000  for  each  small  busi- 
ness to  be  assisted  may  be  made  to 
local  development  companies  for 
shopping  centers.  The  number  of 
loans  to  a  local  development  com- 
pany would  be  limited  only  by  the 
number  of  small  businesses  to  be 
assisted,  and  by  the  amount  of  its  own 
funds  which  the  local  development 
company  can  put  into  the  project. 

Ten- Year  Limit  Set 

Loans  to  local  development  com- 
panies for  shopping  center  projects 
may  be  made  for  a  period  not  to  ex- 
ceed 10  years  on  a  monthly  amortiza- 
tion basis.  No  penalty  will  be  exacted 
for  pre-payment,  and  time  will  be 
allowed  for  construction. 

Interest  charges  on  loans  to  local 
development  companies  under  this 
program  will  be  5Vz  per  cent  a  year 
for  direct  loans  by  SBA.  Where  bank 
participation  is  involved,  the  rate  of 
interest  may  be  fixed  by  the  bank. 
But  the  interest  on  SBA's  share  of  the 
loan  in  such  cases  will  not  exceed  5V2 
per  cent,  nor  will  it  be  less  than  5 
per  cent  if  the  participating  bank 
charges  a  lower  rate. 

After  regulations  to  govern  the 
Granting  of  these  loans  are  completed, 
they  will  be  available  at  SBA  region- 
al offices  in  Boston,  New  York,  Phila- 
delphia, Bichmond,  Atlanta,  Cleve- 
land, Chicago,  Minneapolis,  Kansas 
City,  Detroit,  Dallas,  Denver,  San 
Francisco,  SeattK  and  Los  Angeles. 

Many  Moscow  Theatres 
Showing  U.S.  Films 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  29.-Turner 
Shelton,  chief  of  the  U.S.  Information 
Agency's  international  film  division, 
reports  that  61  of  the  102  motion  pic- 
ture theatres  in  Moscow  were  playing 
U.S.  films  during  the  week  of  Aug. 
15.  Shelton  states  that  this  shows  the 
high  degree  of  interest  that  the  Soviet 
people  have  in  American  motion  pic- 
tures. 

Shelton  noted  that  the  U.S.-Soviet 
cultural  exchange  agreement  still  has 
more  than  a  year  to  run,  indicating 
that  the  film  aspects  of  the  exchange 
are  not  likely  to  lapse  into  disuse 
during  the  period. 

Negotiations  on  U.S.-Soviet  film 
deals  are  going  on  almost  constantly, 
and  it  is  understood  that  additional 
contracts  have  been  signed  though 
they  have  not  yet  been  announced  by 
the  companies  involved. 


Three  IATSE  Chairmen  Are  Named 
To  Draw  Up  Basic  Union  Demands 

From  THE  DAILY  Bureau, 
'    HOLLYWOOD,  Aug.  29.-George  Flaherty,  IATSE  Hollywood  representa- 
tive, met  today  with  heads  of  the  IATSE  studio  locals  and  appointed  three 
committees  to  draw  up  proposals  on  overall  demands  for  new  basic  and  union 
contracts  to  become  effective  in  1961. 

Day  and  night  sessions  will  be  held 
to  prepare  proposals  for  submission  to 
Charles  Boren  and  his  producers  com- 
mittee by  Oct.  15,  although  Nov.  1 
is  considered  the  due  date  for  such 
proposals. 

Twenty-three  individual  locals  are 
involved  in  the  overall  agreements, 
but  are  completely  autonomous  in 
reaching  agreements  governing  their 
respective  operational  demands. 

Lehners,  Peckham,  Haggerty 

Named  as  chairman  to  head  com- 
mittees were:  John  Lehners,  general 
proposals  committee;  Balph  Peck- 
ham,  health  and  welfare  committee, 
and  Don  Haggerty,  pension  plan  com- 
mittee. 


Closings,  Reopenings 
Reported  in  Cleveland 

Special  to  THE  DAILY 
CLEVELAND,  Aug.  29.  -  The 
new  fall  season  starting  Labor  Day, 
will  see  several  area  operational 
changes  including  re-openings,  per- 
manent closings  and  managerial 
shifts. 

In  Cleveland,  the  600-seat  subrun 
Lorain  Theatre,  one  of  the  few  film 
houses  in  the  city  not  affiliated  with 
a  circuit,  changed  hands  this  week 
when  Albert  Panajothe  took  it  over 
from  Frank  Bozic.  In  Caldwell,  the 
400-seat  Noble  Theatre  of  Chris  Velas 
of  Bellaire,  O.,  which  was  closed  all 
summer,  is  now  about  to  be  dis- 
mantled. Gerald  Anderson  is  still  un- 
decided whether  or  not  to  dismantle 
his  now  closed  Union  Theatre  in 
Plain  City. 

Re-Lighting  Bluffton  House 
In  Bluffton,  George  Carnack  is 
turning  on  the  lights  of  his  Cama 
Theatre  on  Sept.  4,  and  Irving  Bein- 
hart  of  the  Town  Theatre,  Canton, 
is  reportedly  taking  over  the  1200- 
Park  Theatre,  Mansfield,  O.  operated 
at  various  times  by  Interstate  Circuit, 
Nate  Schultz'  Selected  Circuit  and 
Skirball  Brothers. 


'Psycho'  Gross  Over 
$1,000,000  Here 

Alfred  Hitchcock's  "Psycho"  has 
grossed  in  excess  of  $1,000,000  in  the 
ten-day  period  ending  last  Friday  dur- 
ing its  New  York  multiple  engage- 
ment encompassing  74  theatres  in  five 
boroughs,  Long  Island,  Westchester 
and  New  Jersey,  according  to  Para- 
mount. Of  the  total,  $625,000  was 
contributed  by  26  Loew's  theatres, 
the  remainder  by  theatres  of  the  Cen- 
tury, Skouras,  RKO,  Randforce, 
Brandt,  Prudential  and  other  circuits. 

Additionally,  since  opening  in  mid- 
June  at  the  DeMille  and  Baronet 
Theatres  here,  where  it  still  continues, 
the  film  has  grossed  more  than  $575,- 
000  at  these  two  theatres  alone.  The 
gross  has  been  further  swelled  by  a 
three-week  gross  of  $175,000  at  the 
Brooklyn  Paramount  Theatre. 

Consolidated  theatre  reports  add  up 
to  a  total  box  office  gross  in  excess  of 
$1,750,000  in  the  greater  New  York 
area. 


Los  Angeles  Record  Predicted 
For  Run  of  Hitchcock's  'Psycho' 

LOS  ANGELES,  Aug.  29.  -  Alfred 
Hitchcock's  "Psycho,"  for  Paramount 
will  break  all  Los  Angeles  area  rec- 
ords for  extended  engagements  in  its 
multiple  run  with  the  announcement 
today  that  the  shocker  has  been 
booked  for  fourth  and  fifth  week 
stands  in  L.  A.  hard-tops  and  drive- 
ins.  Twentv-four  theatres  have  been 
set  for  the  fourth  stanza. 

The  "Psycho"  fifth  week  stand  be- 
ginning Sept.  7,  will  encompass  22 
theatres,  including  approximately  eight 
Pacific  drive-ins. 

Film  row  distributors  consider  the 
marathon  "Psvcho"  booking  as  unique 
in  local  distribution  annals. 


Maryland  TOA  Board 
To  Meet  Sept.  28 

Special  to  THE  DAILY 
BALTIMOBE,  Aug.  29.-A  meet- 
ing of  the  board  of  directors  of  the 
Maryland  Theatre  Owners  Associa- 
tion is  to  be  held  Sept.  28  at  noon 
at  the  Park  Plaza  here.  The  board 
members  will  be  luncheon  guests  of 
the  association;  however,  the  meet- 
ing is  open  to  the  entire  membership. 

Censorship  on  Agenda 

There  will  be  a  report  on  the  na- 
tional convention;  discussions  cover- 
ing the  local  tax  problem;  state  mini- 
mum wage;  state  censorship  and  the 
M.T.O.A.  1961  state  convention  plans. 
John  G.  Broumas  is  president. 


P.  Aurrichio  Joins  Crest 

Pat  Aurrichio  has  been  elected  sec- 
retary and  production  manager  of 
Crest  Studios,  Inc.,  effectively  imme- 
diatelv,  it  was  announced  by  Joseph 
Aurrichio,  president  of  the  organiza- 
tion. Pat,  a  top  photo  technician  with 
20  vears  of  experience  in  handling 
motion  picture  stills  and  commercial 
photographs,  resigned  his  position 
with  Franklin  Photos  to  assume  his 
new  duties  at  Crest. 


PlanWOMPrTimetable* 

JACKSONVILLE,  Aug.  29.  -  A 
"Timetable"  for  conducting  the 
monthlv  philanthropic  works  of  the 
local  chapter,  Women  of  the  Motion 
Picture  Industry,  has  been  prepared 
under  the  chairmanship  of  Wilma 
Murphy.  The  schedule  covers  the 
period  from  September,  1960,  to 
[une,  1961. 


Wage  Bill  Conferees 
Continue  Talks  Todd 

From  THE  DAILY  Bureau  j 
WASHINGTON,  Aug.  29.  -  If 
and  Senate  conferees  on  the  mini 
wage  law  today  met  fruitlessly, 
plan  to  meet  again  tomorrow.  U 
ity  leader  Dirksen  (R.,  111.) 
mented  that  "we  did  exactly  not) 
except  vote  down  a  portion  of  a 
posed  compromise  offered  by 
Prouty  (R.,  Vt.). 

Indications  are  that  the  propo 
of  a  new  wage  law,  headed  by  D 
cratic     presidential  nominee 
Kennedy    (Mass.),    are  increas 
ready  to  pare  down  their  denv 
Kennedy  and  the  two  House  "lib 
on  the  conference  committee—!-] 
Roosevelt  (D.,  Calif.)  and  Dent! 
Pa.)  who  sponsored  the  exemptio  fo 
motion  picture  exhibitors  in  the  En 
labor  committee— have  repeatedll 
fered  to  compromise,  provided  e 
can  get  something  more  than  id 
fered  by  the  House-passed  wagef 

Many  Insist  on  $1.15 

Other  members  of  the  confe: 
committee,  however,  are  adama 
their  insistence  upon  the  Hous 
proved  $1.15  minimum  wage  an 
tension  of  the  law  only  to  multf 
retail  chains.  Sen.  Goldwater 
Ariz.)  and  Rep.  Ayres  (R.,  Ohio) 
both  stated  flatly  that  they  bis 
that  nothing  more  extensive  th 
House  bill  is  acceptable. 

Rep.  Dent  noted  after  the  cc 
ence  committee  meeting  endedl 
it  might  well  be  that  if  Congress 
to  pass  a  wage  bill  this  year,  the 
sures  for  a  broader  bill  next 
would    be    much    stronger.  If 
proves  to  be  so,  then  it  would  a] 
that  motion   picture  exhibition 
one  of  a  diminished  number  o 
empt  industries  in  the  wage  mea 
reported  to  both  Senate  and  He 
would  have  to  work  with  redoi* 
vigor  to   retain  their  exemptic 
future  legislation. 

George  LeWitt,  Conn 
Theatre  Pioneer,  Die 

Special  to  THE  DAILY 

HARTFORD,  Aug.  29.-Georg 
Witt,  Connecticut  film  industry 
neer  and  an  attorney  promine 
the  real  estate  field,  is  dead  her 
lowing  a  short  illness,  at  the  a, 
70.  A  native  of  New  York,  h 
erated  the  old  Russwin  Lyceum  ' 
tie,  now  the  Embassy,  New  Bi 
many  years  ago.  He  subseqi; 
owned  the  Strand,  Old  Lyme 
Liberty,  Hartford,  and  the  St 
Plainville. 

Was  Glackin  Partner 

LeWitt  was  a  partner  with  the 
John  S.  P.  Glackin  in  the  Arch  S 
Theatre,  New  Britain.  In  recent 
he  was  listed  as  president  of  the  1 
side  Realty  Co.,  owner  and  ope 
of  the  Berlin  (Conn.)  Drive-in 
tre.  He  held  considerable  pro; 
in  Hartford  County. 

Survivors  include  a  son,  Baru 
"Brookie,"  who  is  active  in  the  , 
agement  of  the  Berlin. 


MOTION  PICTURE 


■  Of 

IV  tH 


::V  L-  88,  NO.  43 


NEW  YORK,  U.S.A.,  WEDNESDAY,  AUGUST  31,  1960 


TEN  CENTS 


ftserve  Decision 


Starts  in  '61 


men 
if 


ID, 
:em[ 
n  the 

Jvft 
tin 
I  «• 

1,15 


FM  Contends 
V  Pacts  in 
orce  to  '58 


inters  W.B.  Claim  It 
i't  Halt  Post-'48  Sale 


ie  American  Federation  of  Musi- 
■  contended  that  it  is  the  only 


II 


kit 


al  representative  of  the  interests 
msicians  who  contributed  to  film 
!S  from  1948  to  1958  in  argu- 
lS  before  U.S.  District  Judge  Wil- 
li. Herlands  here  yesterday  for  a 
>orary  and  permanent  injunction 
strain  Warner  Brothers  from  con- 
nating  a  deal  for  the  sale  of  some 
s  post-1948  films  to  television, 
dge  Herlands  reserved  decision 
( Continued  on  page  4 ) 

4  Deal  for  20th-Fox 
st-'48s  Held  Up 

From  THE  DAILY  Bureau 
OLLYWOOD,  Aug.  30.  -  Con- 
nfiJrnation   of  the    $4,000,000  con- 
between  National  Telefilm  Asso- 
s  and  20th  Century-Fox  for  the 
zing  of  27  post-'48  films  as  part 
JFjn  81  feature  films  package  deal 
a  been  stalled  indefinitely,  it  was 
i  j^ied  here. 

l'  jmilarly,     negotiations  between 
( Continued  on  page  4 ) 


riilf! 


II  M-I  T.O.  Officers 
I -elected  at  Meet 

'1  Special  to  THE  DAILY 
•IT.  LOUIS,  Aug.  30-Ray  Parker 
nif.ie  Broadway  Drive-In  of  this  city 
Ifiinues  as  head  of  the  Missouri- 
iilMii  ois  Theatre  Owners,  an  affiliate  of 
atre  Owners  of  America,  follow- 
tlie  f|  his  reelection  at  the  unit's  annual 
( Continued  on  page  3 ) 


IEVISION  TODAY— page  5 


Col.  Sells  Undeveloped  Studio  Land; 
Buyer  Will  Turn  into  Residential  Site  'Oscar'  Awards 

Show  Rights 
Go  to  ABC 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  30.— Samuel  J.  Briskin,  Columbia  Pictures  vice-pres- 
ident in  charge  of  West  Coast  activities,  announced  today  that  the  studio  has 
sold  thirty-four-and-one-half  acres  of  undeveloped  land,  located  directly  be- 

  hind  the  Columbia  Ranch  property 

in  Burbank  to  the  Barclay-Hollander 
Company,  a  well-known  Southern 
California  developer.  Columbia  will 
receive  $50,000  per  acre  for  the  land, 
$1,725,000   which    it  purchased 


Doris  Day  TOA's 
'Star  of  Year' 


or 


Doris  Day  has  been  selected  by  the 
Theatre  Owners  of  America  to  receive 
its  1960  "Star 
of  the  Year" 
award,  it  was 
announced  yes- 
terday by  Al- 
bert M.  Pickus, 
TOA  president. 

Miss  Day  will 
accept  the  tro- 
phy     in  the 
Cocoanut  Grove 
of  the  Ambass- 
ador Hotel,  Los 
Angeles,  Friday 
evening,  Sept. 
16,    before  an 
audience  of  more  than  1,000  of  the 
nation's  leading  theatre  owners  at  the 
president's  banquet  which  will  con- 
(Continued  on  page  2) 


for  $2,500  an  acre,  or  $86,250. 

Gordon  Stulberg,  executive  assist- 
ant to  Columbia  vice-president  B.  B. 
( Continued  on  page  3 ) 


Doris  Day 


Columbia  Will  Start  5, 
Maybe  7,  by  Year-End 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  30.-Samuel 
J.  Briskin,  Columbia  Pictures  vice- 
president  in  charge  of  West  Coast 
activities,  has  approved  the  start  of 
filming  of  five  major  pictures  before 
the  end  of  the  year,  with  the  pos- 
sibility of  two  more  also  being  added 
to  the  schedule.  An  important  facet 
of  the  upcoming  pictures,  it  was 
pointed  out,  is  that  although  four  of 
the  features  will  be  filmed  at  least 
partially  on  location,  all  will  be 
( Continued  on  page  3 ) 


Rank  Organization  Annual  Gross  Trading  Profits 
Show  Increase  to  $18,107,608;  Dividend  15% 

From  THE  DAILY  Bureau 

LONDON,  Aug.  30.-The  Rank  Organisation,  in  preliminary  financial  figures 
released  here  today,  reported  annual  gross  trading  profits  for  the  year  ended 
June  25,  1960,  of  £6,467,003  ($18,107,608)  as  compared  with  £5,634,989 
($15,777,969)  for  the  previous  year. 

A  dividend  on  ordinary  stock  of  15  per  cent  this  year  compares  with  ten 
per  cent  last.  A  free  bonus  issue  has  been  given  shareholders  of  one  "A" 
ordinary  share  for  every  ten  ordinaries  or  "A"  ordinary  shares  held. 

The  Rank  statement  today  was  careful  to  point  out  that  this  free  issue  does 
not  affect  the  company's  control.  It  recalls  that  the  majority  voting  shares  are 
held  by  the  trustees  under  charitable  trusts  created  by  Lord  Rank  with  the 
object  of  ensuring  that  control  of  the  company  remains  in  British  hands. 

Among  the  subsidiary  companies  Gaumont  British,  Ltd.  announced  a  trad- 
ing profit  of  £3,124,732  ($8,749,249)  compared  with  £2,833,291  ($7,933,214) 
in  1959.  Dividends  on  ordinary  shares  were  increased  from  12%  per  cent  to  YlVi. 


5-Year  Deal  with  Academy 
At  $561,000  Annually 


ABC-TV  has  secured  exclusive  tele- 
vision and  radio  rights  to  the  Academy 
of  Motion  Picture  Arts  and  Sciences' 
annual  "Oscar"  presentations  for  the 
next  five  years,  it  was  announced 
yesterday  by  Thomas  W.  Moore, 
ABC-TV  vice  president  in  charge  of 
programming,  and  B.  B.  Kahane,  pres- 
ident of  the  Academy. 

The  ABC  bid  of  $561,000  a  year  for 
five  years  for  the  U.  S.  and  Canadian 
rights  was  accepted  by  the  Academy 
after  receipt  of  proposals  from  all 
three  major  U.  S.  networks. 

The  first  presentation  of  the  "Oscar" 
( Continued  on  page  4 ) 


Wage  Talks  Collapse; 
Kennedy  Looks  to  '61 

By  E.  H.  KAHN 


WASHINGTON,  Aug.  30. 


The 

House-Senate  conference  on  a  new 
minimum  wage  law  finally  broke  up 
in  complete  disagreement  after  two 
meetings  today.  After  the  second 
meeting  ended,  Democratic  presiden- 
tial nominee  John  Kennedy  (Mass.) 
asserted  diat  it  was  the  refusal  of 
( Continued  on  page  2 ) 

J.  Bellfort  &  N.  Robbins 
In  New  Posts  at  NSS 

The  appointments  of  Joseph  Bellfort 
to  the  post  of  general  sales  manager 
of  National  Screen  Service,  and  Nor- 
man Robbins  to  the  post  of  general 
operations  manager,  were  announced 
yesterday  by  Burton  E.  Robbins,  NSS 
president.  The  appointments,  ac- 
(Continued  on  page  3) 


LABORATORIES,  INC.     Complete  facilities  for  every  film 

NEW   YORK  AND   HOLLYWOOD  '        .  .       .  .  . 

need  in  black  and  white  or  color 


2 


Motion  Picture  Daily 


Wednesday,  August  31,  1!  u 


PERSONAL 
MENTION 


RUSSELL  V.  DOWNING,  Radio 
City  Music  Hall  president,  and 
Mrs.  Downing  will  leave  New  York 
tomorrow  aboard  the  "United  States" 
for  Europe. 

• 

Bernard  Woolner,   president  of 
Woolner  Bros.  Enterprises,  New  Or- 
leans, has  left  there  on  a  business 
trip  through  the  Western  states. 
• 

George  R.  Borden,  president  of 
Parallel  Film  Distributors,  and  Ra\' 
West,  member  of  the  board  of  direc- 
tors, have  arrived  in  Hollywood  from 
Blaine,  Wash. 

• 

R.  H.  Riley,  director  of  R.H.R. 
Productions,  Ltd.,  London,  will  arrive 
in  New  York  from  England  today  via 
B.O.A.C. 

• 

W.  B.  Hamaker,  Jr.,  of  the  Star- 
lite   Drive-in   Theatre,   Atlanta,  has 
returned  there  from  Cleveland. 
• 

Carol  Joy  Levenson,  of  Broad- 
lawn  Harbor,  Kings  Point,  L.  L,  has 
become  engaged  to  Alan  Arthur 
Benjamin,  nephew  of  Robert  S.  Ben- 
jamin, chairman  of  the  board  of 
United  Artists. 


Wage  Bill  Talks  Suspended 


Baker  Acquires  Full 
Booking  Firm  Interest 

Special  to  THE  DAILY 
NEW  ORLEANS,  Aug.  30.-Page 
M.  Baker,  until  recently  general  man- 
ager of  Theatres  Service  Co.,  a  buying 
and  booking  firm,  has  acquired  com- 
plete control  of  the  company  and 
changed  its  name  to  Theatre  Owners 
Service.  Baker  acquired  full  interest 
from  heirs  of  the  late  E.  V.  Richards, 
who  founded  the  company  and  op- 
erated and  controlled  it  to  the  time  of 
his  death. 

Baker  will  move  the  home  office  of 
the  firm  to  1034  Carondelet  Street 
here. 


gems  of 
showmanship!... 


by  national 
screen  servi< 


( Continued 

conservative  House  members  in  the 
group  to  make  any  compromise  on 
coverage  that  forced  the  meeting  to 
recess  subject  to  the  call  of  its  chair- 
men. He  added  that  he  has  no  pre- 
sent plans  for  calling  another  meet- 
ing. The  wage  bill  passed  by  the 
House,  he  stated,  "would  not  be  prog- 
ress" and  was  therefore  completely 
unacceptable. 

'Nothing  We  Can  do' 

Kennedy  stated  that  there  is 
"nothing  we  can  do  in  the  Senate" 
about  breaking  the  deadlock.  He  said 
that  the  Senate  conferees  "would 
rather  come  back  and  try  again"  next 
year  "when  there  would  be  a  better 
chance"  to  accomplish  something  con- 
structive. With  obvious  understate- 
ment, he  noted  that  "it  would  be  very 
difficult  now  to  get  a  bill." 

It  seems  clear  that  the  motion  pic- 
ture industry  will  also  have  to  be 
back  next  year  to  make  known  its 


from  page  1 ) 

interest.  Some  observers  think  that 
no  matter  which  party  wins  the  No- 
vember election,  the  minimum  wage 
issue  will  be  pushed  with  greater 
vigor  in  1961.  If  this  is  so,  then  even 
greater  effort  and  political  finesse  will 
be  required  to  retain  in  the  law  the 
specific  exemption  which  is  now  en- 
joyed by  motion  picture  exhibition. 

In  a  formal  statement  issued  two 
hours  after  the  conferees  recessed, 
Senator  Kennedy  announced  "with 
regret"  the  "failure  of  the  House  and 
Senate  conferees  to  agree  upon  a 
reasonable  minimum  wage  improve- 
ment program,"  and  added: 

Calls  $1.25  His  Goal 

"I  intend  to  take  this  fight  to  the 
American  people.  I  am  sure  that  they 
will  support  me  in  November  in  my 
goal  of  a  minimum  living  standard  of 
$1.25  an  hour  for  millions  of  Amer- 
icans who  work  in  the  large  enter- 
prises of  our  country." 


Cite  Doris  Day 


( Continued  from  page  1 ) 

elude  TOA's  annual  convention  there. 

Each  year  for  the  past  seven  years, 
TOA  has  selected  the  actor  or  actress 
who,  in  its  opinion,  has  not  only 
starred  in  successful  pictures,  but  has 
brought  credit  to  the  entire  industry. 
Miss  Day  will  be  the  second  actress  to 
receive  the  award;  the  only  other 
actress  recipient  was  Deborah  Kerr 
in  1958. 

Other  previous  winners  have  been 
Jerry  Lewis  in  1959,  Rock  Hudson  in 
1957,  William  Holden  in  1956,  James 
Stewart  in  1955,  and  Danny  Kaye  in 
1954. 

Miss  Day's  selection  was  made  by  a 
special  TOA  committee  chaired  by  M. 
Spencer  Leve  of  National  Theatres 
and  Television  Company,  Los  Angeles, 
and  including  Roy  Cooper  of  West 
Side-Valley  Theatres  of  San  Francisco; 
George  G.  Kerasotes  of  Kerasotes 
Theatres,  Springfield,  111.;  Arthur  H. 
Lockwood  of  Lockwood  and  Gordon 
Theatres,  Boston;  Sidney  M.  Markley 
of  AB-Paramount  Theatres  of  New 
York,  and  E.  D.  Martin  of  Martin 
Theatres,  Columbus,  Ga. 


Cincinnati  Meetings  on 
'Village'  Start  Today 

Special  to  THE  DAILY 

CINCINNATI,  Aug.  30.-A  series 
of  meetings  begins  here  tomorrow  to 
plan  a  special  saturation  of  MGM's 
"The  Village  of  the  Damned"  in 
more  than  200  theatres  in  the  Cin- 
cinnati and  Indianapolis  area  begin- 
ning in  late  October.  MGM  sales  rep- 
resentatives, led  by  general  sales 
manager  Robert  Mochrie,  promotion 


Offer  NT&T  Holders 
Debenture  Exchange 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  30.-Holders 
of  National  Theatres  &  Television, 
Inc.'s  5M  per  cent  sinking  fund  sub- 
ordinated debentures  (due  March  1, 
1974 )  will  be  given  an  opportunity  to 
exchange  their  debentures  for  a  new 
6  per  cent  convertible  debenture,  ac- 
cording to  an  announcement  today  by 
company  president  B.  Gerald  Cantor. 

The  offer  will  be  made,  Cantor  said, 
as  soon  as  the  necessary  documents 
can  be  prepared  and  after  compliance 
with  applicable  securities  laws. 

New  debentures  will  carry  an  inter- 
est rate  of  6  per  cent  and  will  be  con- 
vertible into  NT&T  common  at  ap- 
proximately 5  per  cent  above  the  cur- 
rent selling  price  of  common,  or  5 
per  cent  above  the  selling  price  of 
common  at  the  time  the  offer  is  made, 
which  ever  is  lower,  Cantor  said. 

Each  holder  of  present  5/2  per  cent 
non-convertible  debentures  will  be 
given  an  opportunity  to  exchange  no 
more  than  50  per  cent  of  his  present 
debentures  for  the  new  6  per  cent 
convertibles,  on  the  basis  of  $100  in 
the  non-convertibles  for  $80  in  the 
new  debentures,  he  said.  Those  hold- 
ers accepting  the  offer  will  be  given 
the  right,  on  a  pro-rata  basis  with 
other  holders,  to  exchange  on  the 
same  basis  any  of  the  new  debentures 
not  taken  on  the  original  offer. 

Present  5/2  per  cent  sinking  fund 
subordinated  debentures  total  approx- 
imately $13,000,000  principal  amount, 
according  to  Cantor. 

men,  exhibitors,  and  representative?1 
of  the  area's  radio  and  tv  stations 
will  gather  to  discuss  the  campaign 
for  the  science-fiction  release. 


F 


f  r 

Trade  Show  to  foaturit± 
New  Advances  in  Sow 


Exhibitors  will  get  their  first 
portunity  to  see  two  new  major  tef  f 
nical  advances  in  motion  picture  sod  f 
at  the  motion  picture  industry  tr:l  \ 
show  at  the  Ambassador  Hotel,  '( 
Angeles,   Sept.    13-16,  according 
the  trade  show  management. 

The  new  transistor  sound  systfd 
manufactured  by  Century  Projec 
Corporation,  which  its  makers 
could  revolutionize  booth  sound  eqi 
ment,  will  be  displayed  at  two  the? 
supply  dealers  booths. 

Pembrex  Theatre  Supply  Compa 
Los  Angeles,  will  exhibit  35mm  tra 
istorized  sound  equipment.  The  i 
unit  of  this  equipment  is  now  work 
at  the  B.  S.  Moss  Mall  Theatre,  E 
gen  Mall,  Paramus,  N.  J. 

May  Show  Filbert  System 

If  manufacturing  processing 
gressed  sufficiently  by  the  time 
trade  show  opens,  there  will  be  < 
played  a  working  model  of  the  n< 
and  as  yet  unseen,  transistor  model 
70-35mm  projection-sound  equipmt 
in  the  booth  of  the  J.  P.  Filbert  Gc 
pany  of  Los  Angeles. 

The  motion  picture  industry  tr; 
show  is  jointly  sponsored  by  The£ 
Owners  of  America,  Theatre  Equ 
ment  and  Supply  Manufacturers  . 
sociation  and  the  Theatre  Equip: 
Dealers  Association. 


imbi 


p 


itl 


Dual  'Wind*  Booking 

Stanley  Kramer's  "Inherit  I 
Wind"  will  have  a  dual  premiere 
the  Astor  Theatre  on  Broadway  ana 
Trans-Lux  85th  Street  Theatre.  Is 
film  will  be  the  next  attraction  at  I 
Astor,  where  it  will  follow  "Is 
Apartment,"  also  a  United  Artists 
lease  and  now  in  its  12th  week  the 


More 

light 

+ 

slower  burn 
lower  costs 

ATIONAL 

^^^^^^^  TRAOE  MAQK 

PROJECTOR 
CARBONS 


I  "F( 


HI 


in 


MOTION  PICTURE  DAILY,  Martm  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bure^ 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-214S;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Moti 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3K 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallaghi 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  ye! 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  seco: 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and         foreign.  Single  copies,  Hi 


Motion  Picture  Daily 


3 


j)lumbia  Sells  «t  iwerks  to  Receive    M-ITO  Elects 


I  (Continued  from  page  1) 
iaine,  represented  Columbia  in  the 
rdiction.    Richard   Barclay  repre- 
*m\  the  purchaser. 

3e  deal,  which  has  gone  into  es- 
rol  will  become  final  on  Sept.  15 
it(  the  new  owners  planning  to 
e^op  the  property  as  a  multiple 
3si;ntial  site.  A  small  part  of  the 
rei  will  be  devoted  to  commercial 
■sq\  master  development  plan  has 
iKjly  been  filed  with  the  city  of 
,ia|ink  for  its  review  and  approval. 

1.e  property,  which  has  been 
iiqn  through  the  years  originally 
sjff'he  Back  40  Acres,"  has  not  been 
sei  for  motion  picture  production. 

ijlumbia  will  continue  full  use  of 
:«nch  facilities,  which  include  five 
jfil  stages  as  well  as  numerous 
■ing  sets,  permanent  streets,  a 
wiiming  pool,  park  and  other  out- 
oc  facilities. 


Cn  uiiibia  Plans  Five 

( Continued  from  page  1 ) 
tfcd  from  top  to  bottom  by  Holly- 
vm .-based  crews. 

B:st  of  the  films  to  go  into  pro- 
luton  will  be  the  Mervyn  LeRoy- 
W  Kohlmar  production  "The  Devil 
$  O'clock,"  which  will  be  film  in 
]Mnascope  and  color  on  the  island 
Maui  in  the  Hawaiian  Islands. 

Vo  other  Hawaiian  location  films 
vilbe  the  Jerry  Bresler  Productions, 
G^et  Goes  Hawaiian"  and  "Dia- 
ne|l  Head." 

Iturth  of  the  productions  to  be 
'Mi,  in  part,  on  location,  is  the 
or  Ford  production,  "Two  Rode  To- 
■;r,"  which  will  be  produced  by 
>ta;  Sheptner  and  directed  by  Ford. 
■  and  Sheptner  have  already 
cojed    possible    location    sites  in 


e  fifth  picture  definitely  set  for 
lg  this  year  is  William  Castle's 
Haunted." 


reign  Trade  Bill 
ised  by  Senate 

From  THE  DAILY  Bureau 

&SHINGTON,  Aug.  30.  -  The 
:e  has  passed  an  amended  ver- 
of  a  bill  to  permit  U.S.  firms  that 
rsiness  abroad  to  choose  between 
H  "over-all"  and  "per-country" 
Hitions  on  the  credit  granted  by 
■  Federal  government  for  taxes 
abroad. 

adopting  the  conference  report 
W'ae  measure  by  voice  vote,  the 
H':e  cleared  the  way  for  further 
Hi  by  the  House.  This  is  expected 
»ort  order. 


Ub  Iwerks 


SMPTE  Kalmus  Award 

Ub  Iwerks  has  been  named  this 
year's   recipient   of  the   Herbert  T. 
Kalmus  Gold 
Medal     Award  l 
of   the  Society 
of  Motion  Pic- 
ture and  Tele- 

\  ision  Fugmcd*.  - 
for     his  out- 
standing     con-  |  , 
tributions  to  the 
technology  in 
equipment  and 
processes  for 
the  making  of 
color  motion 
pictures.  Iwerks 
is    director  of 
technical  research  at  the  Walt  Disney 
Studio  in  Burbank,  Cal. 

Iwerks  was  first  associated  with 
Walt  Disney  in  1920  during  the  pion- 
eering days  of  cartoon  films.  After 
operating  his  own  studio  for  16  years, 
he  rejoined  Disney  and  became  head 
of  the  special  photographic  effects  de- 
partment there.  During  his  long  as- 
sociation with  Disney  he  has  worked 
particularly  on  color  photographic 
problems  at  the  studio  and  at  Disney- 
land. 

Presentation  of  the  Kalmus  award 
will  take  place  during  the  fifth  inter- 
national congress  on  high-speed  pho- 
tography which  the  SMPTE  will 
sponsor  Oct.  16-22  at  the  Sheraton 
Park  Hotel  in  Washington,  D.  C. 


Drawing  for  'Hot' 

Symeon  Shimin,  New  York  and 
Paris  artist,  has  been  commissioned 
by  Joseph  E.  Levine,  president  of  Em- 
bassy Pictures,  to  do  a  life-size  paint- 
ing of  Gina  Lollobrigida  and  Yves 
Montand  which  will  be  incorporated 
into  the  advertising  and  posters  on 
"Where  the  Hot  Wind  Blows."  Shimin 
has  been  working  for  the  past  six 
weeks  on  the  painting  which  also  will- 
be  exhibited  throughout  the  country 
in  conjunction  with  the  November 
openings  of  the  M-G-M  release. 


Music  Hall  Display 

Radio  City  Music  Hall  and  its 
stagecraft  will  be  the  subjects  for  the 
next  display  in  the  window  galleries 
of  the  East  River  Savings  Bank  branch 
at  Rockefeller  Plaze  and  50th  Street 
here.  The  display,  which  will  be  on 
view  during  the  month  of  September, 
will  be  highlighted  by  a  window 
"showing  some  of  the  robes  seen  in  the 
theatre's  annual  Christmas  pageant  of 
"The  Nativity." 


( Continued  from  page  1 ) 
convention  at  the  Hotel  Chase  here. 

The  more  than  100  theatremen  at- 
tending from  the  two-state  area  re- 
elected the  entire  slate  of  officers. 
Tommy  James  continues  as  chairman 
of  the  board;  Wesley  Bloomer  as  vice- 
president;  Carson  Rodgers,  Philip 
Manos  and  John  Meinardi  as  regional 
vice-presidents;  James  Damos  as 
treasurer;  Jimmy  James  as  secretary; 
and  F.  Peter  Gloriod  as  sergeant-at- 
arms, 

Miss  Dorothy  Drexel,  who  works  at 
the  MGM  exchange  here,  was  elected 
"Miss  Film  Row  of  I960"  and  will  be 
the  unit's  guest  on  an  all-expense  paid 
trip  to  the  TOA  annual  convention  at 
the  Ambassador  Hotel,  Los  Angeles, 
Sept.  13-16. 

Speakers  included  George  G.  Kera- 
sotes,  chairman  of  the  board  of  TOA, 
who  reviewed  the  state  of  the  industry 
and  spoke  about  the  production  fin- 
ancing activities  of  the  American  Con- 
gress of  Exhibitors;  George  Roscoe, 
national  TOA  director  of  exhibitor  re- 
lations; and  Gloriod,  who  was  key- 
noter. 

Parker  announced  that  a  contingent 
of  nearly  50  exhibitors  from  the  Miss- 
ouri and  Illinois  areas  will  attend  the 
national  TOA  convention. 


Bellfort-Robbins 

(Continued  from  page  1) 
cording  to  Burton,  are  in  keeping  with 
National  Screen's  current  shifting  of 
executive  personnel  in  a  move  to 
strengthen  the  company's  manage- 
ment-team. 

Bellfort,  for  20  years  with  RKO, 
prior  to  his  association  with  NSS  in 
November,  1959,  was  RKO  continen- 
tal manager,  headquartered  in  Paris. 
Since  coming  to  National  Screen,  less 
than  a  year  ago,  he  has  served  as  a 
home  office  sales  executive. 

Norman  Robbins  has  been  with 
the  company  for  20  years  and  during 
the  past  two  years  he  has  directly 
supervised  operations  of  the  New 
York  branch  and,  additionally,  has 
functioned  in  behalf  of  the  company's 
home  office  and  exchanges  operations. 

Mrs.  Will  H.  Hays 

CRAWFORDSVILLE,  Inch,  Aug. 
30.— Mrs.  Jessie  HerTon  Stutesman 
Hays,  84,  widow  of  Will  H.  Hays, 
former  president  of  the  Motion  Pic- 
ture Producers  &  Distributors  of 
America,  died  at  her  home  here.  She 
leaves  a  stepson,  Will  H.  Hays,  Jr.,  a 
sister  and  four  brothers,  among  them 
Frederick  L.  Herron,  former  head  of 
MPPDA  foreign  department. 


PEOPLE 


Edward  E.  Sullivan,  20th  Century- 
Fox  publicity  director,  has  accepted 
the  appointment  as  chairman  of  the 
motion  picture  division  for  the  55th 
annual  fund  drive  of  the  Travelers 
Aid  Society,  which  is  seeking  $423,- 
846  to  maintain  its  services  during  the 
coming  year. 

□ 

Lawrence  Milly,  a  field  representa- 
tive in  the  Pittsburgh  area  for  the 
American  Society  of  Composers,  Au- 
thors and  Publishers,  has  been  named 
manager  of  the  society's  New  Or- 
leans office. 

□ 

Art  Moger,  former  exploitation  rep- 
resentative in  Boston  for  Warner 
Brothers  and  who  left  the  film  indus- 
try for  another  commercial  activity, 
has  returned  to  the  promotional  field 
with  Allied  Artists. 

□ 

Rocky  Segar  has  been  named  man- 
ager of  the  American  Theatre,  Can- 
ton, N.  Y.  He  is  an  associate  of  An- 
thony Scalise,  who  recently  purchased 
the  700-seater  from  Aleck  Papayana- 
kos,  who  is  sailing  on  Sept.  3  for 
Greece  to  make  his  home  in  his  native 
Sparta. 

□ 

John  Rossi  has  purchased  the  Sky- 
line Drive-in  Theatre,  Crown  Point, 
N.  Y.,  from  Joseph  Mirasola,  who  also 
operates  drive-ins  in  Lake  George 
Village  and  Pottersville.  Rossi  also 
operates  the  Essex  in  Port  Henry  and 
the  Strand  at  Schroon  Lake. 


Drutman  Will  Handle 
N.Y.  Press  for  4Pepe' 

Irving  Drutman  has  been  appointed 
New  York  press  representative  in  the 
special  advertising  and  publicity  unit 
formed  for  "Pepe,"  it  has  been  an- 
nounced by  Jonas  Rosenfield,  Jr.,  ex- 
ecutive in  charge  of  advertising  and 
publicity  for  Columbia  Pictures.  Drut- 
man will  report  to  Harry  McWilliams, 
national  director  of  advertising  and 
publicity  for  the  George  Sidney  Inter- 
national-Posa  Films  Internacional  pro- 
duction. 

On  leave  from  his  regular  post  as 
general  press  representative  for  Louis 
de  Rochemont  Associates,  Drutman 
will  concentrate  on  publicity  activities 
leading  to  the  reserved  seat  engage- 
ment of  the  Cantinflas  film  which  will 
begin  in  New  York  in  late  December. 
He  formerly  worked  on  special  assign- 
ments for  Columbia. 


A  COMPLETE  LINE  OF  PROFESSIONAL  CINE  FILMS 


Sales 
Offices 
and 
/arehouses 


6601  N.  Lincoln  Ave. 
Lincolnwood  (Chicago),  III. 


VA 


1355  Conant  Street 
Dallas  7,  Texas 


Quality 

photographic  materials  . .  . 
backed  by  more  than  half 
a  century  of  experience. 

M  4V/I  4f¥f 


THE  GEVAERT  COMPANY 
OF  AMERICA,  INC. 


Motion  Picture  Daily 


Wednesday,  August  31,  1 


AFM  Contends  review: 


'Oscar'  Showi 


(Continued  from  page  1) 
on  the  AF  of  M  petition  and  on  War- 
ners' motion  for  dismissal  of  the  ac- 
tion. 

Warners  had  argued  that  since  the 
AF  of  M  is  no  longer  the  bargaining 
agent  for  Hollywood  musicians,  agree- 
ments made  with  it  by  the  studio  no 
longer  are  binding. 

Warners  has  contracted  to  sell  122 
post-'48  films  for  $11,000,000  to 
Seven  Arts  Prods.,  the  deal  presum- 
ably to  be  consummated  tomorrow. 

Judge  Herlands  took  no  action  on 
an  AF  of  M  request  for  a  stay  to  halt 
consummation  of  the  deal  despite  the 
Federation's  contention  that  once  the 
deal  is  cosummated  it  would  be  pow- 
erless to  bargain  further  with  War- 
ners. Its  action  is  based  on  agree- 
ments contained  in  all  studios'  con- 
tracts with  the  AF  of  M  not  to  sell 
rights  to  their  post-'48  films  without 
first  negotiating  with  the  Federation 
for  payments  for  re-use  of  the  scores 
on  television. 

'Politics'  Charged 

In  addition  to  contending  that  the 
AF  of  M  contracts  are  void  since  the 
Musicians  Guild  of  America  won 
jurisdiction  over  Hollywood  musicians 
in  1958,  Warners  alleged  that  the 
Federation  had  brought  its  action  for 
political  purposes  to  influence  the  new 
NLRB  Hollywood  musicians  election 
set  for  Sept.  7  and  8. 

This  the  Federation  denied,  saying 
that  its  warning  to  Warners  and  other 
producers  to  obtain  prior  consent  of 
the  Federation  before  making  deals 
for  their  post-'48  films  had  been  issued 
before  the  NLRB  had  ordered  the 
election. 

The  AF  of  M  argued  that  it  repre- 
sented those  having  a  property  right 
in  the  films  made  between  1948  and 
1958,  and  that  it  was  the  only  logical 
representative  for  that  period. 

Warners  contended  the  deal  with 
Seven  Arts  Prods,  should  not  be  inter- 
fered with  and  asserted  that  the  Fed- 
eration would  have  recourse  to  suit- 
able relief  in  the  form  of  damages  if 
it  was  injured  by  the  deal. 

Because  of  the  similarity  of  all 
studios'  contracts  with  the  Federation, 
the  Warner  case  is  looked  upon  as  a 
precedent. 

Renin  Predicts  Victory 

HOLLYWOOD,  Aug.  30.-Herman 
Kenin,  president  of  the  American  Fed- 
eration of  Musicians,  today  predicted 
victory  in  the  New  York  federal  court 
action  aimed  at  forcing  major  produc- 
ers to  negotiate  re-use  payments  for 
individual  musicians  on  post-'48  the- 
atrical motion  pictures  sold  to  tv. 

Kenin  said  he  based  his  hopes  for 
victory  on  a  "prior  consent"  clause  in 
AFM  contracts  with  majors  during  the 
period  from  1948  to  1958.  The  con- 
tracts, he  said,  specifically  called  for 
negotiations  with  AFM,  and  the  con- 
sent of  the  Federation  before  the  films 
could  be  exhibited  on  television. 

Kenin  reiterated  that  if  the  suit  is 
successful,  AFM  intends  to  "negotiate 
re-use  payments  to  the  men  who 
played  for  the  sound  tracks  of  the 
films." 


The  Angel  Wore  Red 

Titanus — Spectator— MGM 


Famed  script-writer  Nunnally  Johnson  ("The  Grapes  of  Wrath"  and 
"Three  Faces  of  Eve")  has  come  up  with  a  rather  startling  and  unusual 
theme  for  "The  Angel  Wore  Red,"  a  frankly  fictional  melodrama  he  has 
set  in  Spain  in  the  early  days  of  the  Civil  War. 

Johnson  has  conceived  the  notion  that  a  young  Spanish  priest  would 
have  become  disillusioned  with  the  church  for  not  taking  what  he  re- 
gards as  a  sufficiently  strong  stand  in  the  conflict  between  the  Loyalist 
and  Falangist  (Franco)  forces  in  1936.  Johnson  then  has  his  priest  for- 
sake his  vows  and  go  out  into  the  world  where  he  joins  the  Loyalist 
group  in  one  of  its  strongholds,  propagandizes  for  the  "socialists"  and 
has  an  affair  with  a  beautiful  prostitute. 

Toward  the  end  the  priest  achieves  a  measure  of  redemption  when 
he  saves  a  holy  relic  of  the  church  from  the  atheistic  Loyalists  and 
restores  it  to  an  altar. 

On  the  level  of  melodrama  "The  Angel  Wore  Red"  is  not  without 
merits  that  exhibitors  can  exploit:  Its  story  is  "off-beat"  with  an  intrigu- 
ing premise;  its  love  affair  is  nothing  if  not  out  of  the  ordinary;  it  has  a 
shocking  scene  in  which  a  cathedral  is  pillaged  by  a  Loyalist  mob  and 
several  priests  murdered.  There  are  also  some  realistically  staged  batde 
scenes  pointing  up  the  strangeness  of  the  Spanish  war  in  a  graphic  way. 

In  addition  most  of  the  leading  roles  have  been  well-cast.  Dirk 
Rogarde  is  forceful  as  the  renegade  priest;  Ava  Gardner  looks  appropriate- 
ly shopworn  as  the  floozy  who  befriends  him;  and  Aldo  Fabrizi  and  Finlay 
Currie  are  good  as  two  faithful  priests.  Rest  of  all  is  Enrico  Maria  Salerno 
as  a  dedicated  Loyalist  soldier. 

Less  successful  are  Joseph  Cotten  in  the  hackneyed  role  of  a  cynical 
American  newspaperman  and  Vittorio  De  Sica,  who  seems  mis-cast  as 
a  brusque  Loyalist  general.  Nor  is  de  Sica  aided  by  what  appears  to  be 
another  actor's  voice  dubbed  on  the  sound  track  for  his. 

"The  Angel  Wore  Red"  is  obviously  intended,  however,  as  more  than 
melodrama.  It  takes  up  a  powerful  and  controversial  theme— the  rejection 
of  religious  faith— but  it  does  not  develop  it  convincingly.  While  the 
reasons  the  protagonist  gives  for  leaving  the  church  appear  valid  (at 
least  to  him)  the  adoption  of  a  "socialist"  viewpoint  is  too  abrupt  for 
credibility.  It  rings  no  more  true  than  does  the  pallid  love  affair,  which 
is  conventionally  resolved  by  having  the  girl  shot.  Indeed  the  whole  last 
part  of  the  picture  descends  to  crude  and  contrived  melodrama  over- 
shadowing any  plausibility  the  redemption  of  the  priest  might  have  had. 

Johnson  also  directed  this  picture,  which  was  produced  by  Goffredo 
Lombardo  in  Rome  as  a  Titanus-Spectator  Production  for  MGM  release. 
Running  time,  99  minutes.  Release,  in  September. 

Richard  Gertner 


Fox  Appoints  Klinger 
N.Y.  Story  Editor 

The  appointment  of  Henry  Klinger 
as  New  York  story  editor  for  20th 
Century-Fox  was  announced  yester- 
day by  Joseph  H.  Moskowitz,  vice- 
president  and  studio  representative. 
Klinger  succeeds  Ted  Strauss,  who  has 
been  appointed  story  editor  at  the  Fox 
studios  in  Beverly  Hills. 

Klinger,  formerly  associate  Eastern 
story  editor,  has  been  with  the  film 
company  since  1936  in  various  execu- 
tive story  posts.  He  formerly  was  pres- 
ident of  the  Booklovers  Guild;  asso- 
ciate editor  of  the  national  magazine 
Chatterbox  and  free-lance  story  con- 
sultant for  BKO  Pictures  and  Cosmo- 
politan Magazine. 

In  his  new  post,  Klinger  will  be  re- 
sponsible for  the  expansion  and  devel- 
opment of  increased  story  properties 
in  line  with  the  recently-announced 
enlarged  production  schedule  at  the 
studio. 

Klinger,  whose  appointment  is  ef- 
fective immediately,  will  report  to 
Joseph  Moskowitz. 


NTA-Fox  Deal 

( Continued  from  page  1 ) 
CBS-TV  and  NTA  that  had  reached 
the  signing  stage  for  the  transfer  of 
40  post-'48  features  at  $20,000  each, 
in  the  words  of  a  high  CBS  official, 
"Are  cold  and  dead." 

Also,  RKO  General  had  been  dick- 
ering with  NTA  for  post-'48  films  but 
broke  off  the  talks,  apparently  on  the 
basis  of  the  AFM  action  against  War- 


To  Withdraw  'Psycho' 
One  Week  in  September 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  Aug.  30.-"Psy- 
cho"  is  being  withdrawn  by  Para- 
mount from  national  release  the  week 
of  Sept.  6-13,  while  the  back-to-school 
movement  is  at  its  peak,  it  was  learned 
here.  The  Alfred  Hitchcock  thriller, 
with  its  policy  of  no  admission  after 
screening  begins,  has  proved  an  out- 
standing grosser  on  some  35  conven- 
tional and  drive-in  dates  in  the  ex- 
change district,  at  $1  admission. 


( Continued  from  page  1 ) 

awards  on  ABC-TV  will  take  plactj 
the  Spring  of  1961.  ' 

NBC  held  the  telecast  and  broadt  j 
rights  to  the  annual  Academy  AwaiL 
presentations  previously.  For  the  !]  , 
several  years  sponsorship  was  sold) 
Oldsmobile,  and  for  the  last  th. J.  . 
years  to  the  Motion  Picture  Asso  ' 
tion  of  America,  which  paid  aU 
$575,000  annually  and  produced 
own  show. 

The  MPAA  dropped  the  Awa 
presentation  last  spring  because 
lack  of  unanimity  among  its  memt 
on  the  question  of  a  renewal.  In  If 
two  member  companies  objected; 
the  costs  in  relation  to  the  apprais; 
returns  to  the  industry,  and  this  y 
one  company  declined  to  participal  « 

ABC  now  will  seek  a  sponsor  for 
show.  Industry  officials  said  therf 
little  likelihood  that  MPAA  meml 
would  reconsider  and  bid  for  it 


to 


..in 


Ati 

idf  '  1 


Moore  Pledges  Cooperation 

"We  are  highly  gratified  to  h 
the  opportunity  to  present  the  fin 
creative  talents  of  the  motion  pict 
industry  on  the  ABC  television  * 
radio  networks,"  said  Moore 
will  work  very  closely  with  the  Ac 
emy  awards  committee  with  the 
of  providing  the  nationwide  televi: 
and  radio  audiences  with  the  fir 
'Oscar'  show  ever  broadcast." 

The  "Oscar"  broadcast  annually 
tracts  a  huge  viewing  audience.  T 
year's  show  was  seen  by  the  larg 
audience  of  any  tv  special;  it  \ 
viewed  by  over  75  million  peoj 
which  was  over  80%  of  the  total  vii| 
ing  audience. 

Cost  of  the  33rd  annual  90-mi 
Awards  ceremony  next  April  and: 
the  subsequent  ones  will  come  outf 
the  $561,000  annual  fees,  with 
Academy  having  "reasonable"  sponr 
approval,  Kahane  stated. 

There  will  be  no  station-break  Id 
commercials,  and  the  show  will 
flexible  as  to  length,  he  added. 

ABC,  it  is  reported,  will  particip 
in  certain  production  costs,  such 
lighting,  and  will  contribute  to  i 
cost  of  publicity.  ABC's  bid  now  r| 
vides  a  profit  margin  for  the  Acadei. 
with  the  sponsor,  to  be  determin,, 
now  obligated  to  pay  all  line  chara 

NBC  held  exclusive  rights  to 
annual  show  for  the  past  eight  yel 

Canadian  Pioneers  Go 

QUEBEC,  Aug.  30.  -  The  k| 
branch  of  the  Canadian  Motion  I 
ture  Pioneers  held  its  seventh  annJ 
golf  tournament  at  the  Wentwo) 
Golf  Club,  with  102  members  a] 
friends  in  attendance.  Low  net  pi' 
went  to  George  Panos;  low  gross? 
Bob  Johnson. 

Vicki  Baum  Dies 

HOLLYWOOD,  Aug.  30.  -  Vij 
Baum,  64,  author  of  "Grand  Hot 
and  other  novels,  as  well  as  sevej 
motion  pictures,  died  here  yesterc' 
at  Presbyterian  Hospital  following? 
short  illness.  She  is  survived  by  | 
husband  and  two  sons. 


V^nesday,  August  31,  1960 


Motion  Picture  Daily 


Television  Jo  day 


Malpractices'  Bill 
Slnt  to  President 


From  THE  DAILY  Bureau 
(ASHINGTON,  Aug.  30.  -  Con- 
lii  ional  action  has  been  completed 
raj  he  bill  to  curb  malpractices  in 
in  ^casting.  Passage  sends  the  bill  to 
he 'resident,  who  is  expected  to  sign 
B:o  law. 

le  bill  as  passed  permits  the  Fed- 
■ra  Communications  Commission  to 
mi  broadcasters  for  "willful  or  re- 
)es:d"  failure  to  live  up  to  the  duties 
)&j  licensee.  Maximum  fine  is  $10,- 
)0t  which  can  be  imposed  only  if  the 
ic«see  has  had  a  chance  to  present 
lis  ide  of  the  case  to  FCC. 

'iome  Transactions  Excluded 

I  the  course  of  debate  on  the 
neure  in  both  the  House  and  the 
irate,  it  was  made  clear  that  the 
mtjayola  provisions  which  the  bill 
•ornins  are  not  intended  to  apply 
o  |rtain  types  of  transactions  which 
■  e  described  as  "customary"  in  the 
nditry.  For  example,  the  loan— with- 
>ut  charge— of  an  automobile  to  a 
ilri  producer  on  the  understanding 

ia,  the  car  would  be  used  when 
>Sfres  requiring  the  use  of  such  a 
ePle  were  made  would  not  be  con- 
idud  "payola"  and  require  a  state- 
nei  of  free  availability  on  the  screen 

e  ts. 

Bnator  Pastore  ( D.,  R.  I. )  ex- 
)la  sd,  however,  that  if  such  a  car 
vei  kept  (free)  by  a  producer  for 
lis'ersonal  use,  then  it  would  have 
o  b  acknowledged  with  a  screen 
K,  since  it  would  then  be  a  "'use' 
)avf."  He  added,  however,  that  he 
uml  the  FCC  "would  not  use  the 
levlaw  in  order  to  harrass  or  to  em- 
jafiss  anybody." 

Reasonable  Diligence'  Urged 

I  (tore  also  pointed  out  that  the 
iew  law  "only  refers  to  those  films 
naded  for  broadcasting,"  and  tliat 
be  etworks  are  required  only  to  use 
rfepnable  dihgence"  in  assuring 
iieiselves  that  no  prohibited  activity 
oo  place  in  the  course  of  their  pro- 
iuc'on.  He  hopes  that  "FCC  will 
lit  a  sensible  set  of  rules  under 
nwi  this  industry  can  live,  and  by 
iflti  we  can  catch  the  rascals  and 
aoljorment  the  good  people." 
m  the  course  of  House  debate,  sim- 
lai  olloquy  took  place  between  Rep. 
rljland  (R.,  Calif.)  and  Chairman 
Htfs  (D.,  Ark.)  of  the  Interstate 
GpjTierce  Committee. 

'  e  next  step  after  the  bill  is  signed 
vil  be  for  the  FCC  to  call  an  in- 
iarj  d  conference  of  representatives 
of  oducers.  At  this  time,  the  agency 
vilbe  told  of  the  problems  that  the 
irraitry  sees  in  complying  with  the 


FCC  to  Spell  Out  Rules 

inilarly,  the  industry  will  be  told 
wh  FCC  expects  of  it.  Later  on, 
the  probably  will  be  a  formal  hear- 
ing when  the  industry  will  present 
coijaents  on  the  regulations  which 
FC  will  propose  in  order  to  spell  out 
the  ground  rules  under  which  pro- 
du  rs  will  operate. 


AROUND  THE 


TV  CIRCUIT 


.with  PINKY  HERMAN. 


DON  MURRAY  and  Walter  Wood,  currently  shooting  "The  Hoodlum 
Priest"  for  United  Artists  release  in  St.  Louis,  have  signed  Jack 
Eigen  to  portray  the  role  of  a  jail  inmate  in  the  flicker.  Eigen,  who  re- 
cently moved  to  St.  Loo  from  Chicago,  conducts  his  own  radio  program 
from  the  Chase  Hotel's  Steeplechase  Lounge.  .  .  .  Producer  Robert  Her- 
ridge,  responsible  for  CRShows  including  "Studio  One,"  "Camera  Three" 
(which  he  created)  and  "Seven  Lively  Arts,"  has  just  signed  a  new  3-year 
pact  with  CBS-TV  where  he'll  develop  specials  in  the  dramatic  music 
fields.  .  .  .  Hit  songwriter  Jimmy  McHugh,  who  was  appointed  by  Stan- 
ley Adams  to  succeed  the  late  Paul  Cunningham  on  the  AS  CAP  board 
of  directors,  might  prove  a  valuable  link  in  Washington  where  he  has 
many  influential  friends.  .  .  .  After  completing  several  months  of  one- 
niters,  Columbia  Recording  stars  Les  Paul  &  Mary  Ford  will  open  a  new 
room  in  Buffalo,  N.Y.,  "The  Town  Casino"  Sept.  10.  Howcome  this  great 
"Mister  &  Missus  Music"  team  are  not  on  their  own  net  show?  .  .  .  Red 
Benson,  former  emcee  of  the  "Take  A  Number"  quizzer  and  currently 
one  of  Philadelphia's  most  listened-to-deejays,  just  became  the  daddy 
of  his  third  child,  a  7  lb.  baby  boy.  .  .  .  "Music  For  A  Summer  Evening," 
produced  by  Fred  Heider  will  present  a  "Tribute  To  A  Poet,"  Wednes- 
nite,  Sept.  7.  A  fitting  eulogy  for  Oscar  Hammerstein,  whose  lyrics  were 
surpassed  only  by  the  songwriter's  gentle  manner,  sincere  humility  and 
great  love  for  his  fellow  man.  .  .  .  Maestro  Paul  Taubman  signed  to 
conduct  the  orchestra  for  a  new  musical  quiz  show  set  to  NBCommence 
early  in  November.  .  .  . 

£     it  it 

Ruth  Nagy's  fine  "ABCollege  News  Conference"  will  continue  to  be 
seen  Sundays  but  beginning  Sept.  1 1  it'll  be  moved  up  a  half  hour  earlier 
(1:30-2  P.M.)  The  radio  version  stays  in  the  9:30-9:55  P.M.  slot.  .  .  . 
Recommended:  Joe  Given's  morning  newscasts  every  day  over  WNEW. 
Fine  voice— great  guy.  .  .  .  Harry  Belafonte's  press  rep,  Mike  Merrick 
arrives  home  Monday,  Sept.  6,  following  a  three-month  advance  cam- 
paign tour  for  Belafonte's  Far  Eastern  concert  trip.  .  .  .  TV  Department 
at  Doherty,  Clifford,  Steers  &  Shenfield  augmented  by  two  ass't.  pro- 
ducers, Charles  D.  Hyman  and  Jane  Haeberley.  .  .  .  Station  KSON  (San 
Diego,  Cal.)  has  signed  up  the  hottest  newscaster  in  that  area  which 
means  that  Jonathon  Kirby  brings  his  great  experience  and  talents  to  the 
NAFI  outlet  Sept.  5  and  will  be  featured  daily  from  7-9  ayem  and  4-5:30 
P.M.  His  news  commentary  and  digest  of  current  events  will  also  be 
high-lighted  each  evening  from  10:30-11  P.M.  TVia  Channel  6.  .  .  . 
Harry  (Rio  Rita)  Tierney  writes  us  from  the  Hotel  Hermitage  in  Monte 
Carlo  that  he's  almost  finished  his  Ballet,  "A  Prelude  to  a  Holiday  in 
Hong  Kong"  which  will  be  presented  next  Spring  in  New  York.  .  .  . 


Forthcoming  Series 
On  NTA  Meet  Agenda 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  30.-Nation- 
al  Telefilm  Associates'  semi-annual 
sales  and  programming  conference 
will  be  held  this  week  at  NTA  head- 
quarters here,  conducted  by  Berne 
Tabakin,  vice-president  in  charge  of 
West  Coast  activities. 

Listed  on  the  agenda  are  upcoming 
plans  for  such  new  NTA  half-hour  tv 
film  series  as  "Assignment:  Under- 
water," starring  Bill  Williams;  "The 
Third  Man,"  starring  Michael  Rennie, 
and  "The  Man  from  Cochise,"  star- 
ring John  Bromfield. 


Duff  Now  Producer 

Warren  Duff  has  joined  the  CBS 
Television  Network  in  Hollywood  as 
a  staff  producer.  He  was  co-producer 
of  the  "Markham"  series,  over  the 
CBS  Television  Network  this  season. 


A. A.  Plans  TV  Show 
On  Life  of  Einstein 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  30.  -  Allied 
Artists'  new  informational  films  divi- 
sion will  launch  its  production  ac- 
tivities with  a  television  spectacular 
based  on  life  of  one  of  world's  great 
scientists,  Albert  Einstein. 

Jack  Copeland,  executive  producer 
of  the  division,  said  he  now  is  out- 
lining the  story  and  shortly  will  as- 
sign a  writer  to  work  with  him  on  the 
script  for  a  90-minute  presentation, 
with  the  possibility  of  changing  it  to 
two  one-hour  programs. 

The  film  will  be  photographed  at 
Princeton,  N.J.,  and  on  Allied  Artists' 
lot,  with  the  story  now  scheduled  to 
be  put  before  the  cameras  on  Dec.  1. 
It  will  be  titled  "He  Reached  for 
Eternity." 

The  film  will  be  distributed  through 
the  informational  films  sales  organ- 
ization of  Allied  Artists,  headed  by 
Roy  Brewer. 


Total  of  Television 
Sets  Still  Rising 


From  THE  DAILY  Bureau 
WASHINGTON,  Aug.  30.-A  con- 
tinuing rise  in  the  percentage  of  U.S. 
households  with  tv  sets  is  reported 
by  the  Census  Bureau  after  a  sample 
survey.  In  May  1960,  Census  says  88 
per  cent  of  all  households  had  televi- 
sion sets,  compared  with  86  per  cent 
in  May,  1959,  and  83  per  cent  in  Jan- 
uary, 1958.  The  increase  of  2  per- 
centage points  since  May,  1959,  is  at 
substantially  the  same  annual  rate  as 
the  increase  during  the  preceding  16 
months,  although  below  earlier  rates 
of  increase. 

Another  item  of  interest  to  the  mo- 
tion picture  industry  is  the  increase 
in  the  proportion  of  households  with 
more  than  one  set  from  the  year  earli- 
er figure  of  eight  per  cent  to  11  per 
cent  in  the  current  survey.  One  house- 
hold out  of  eight  with  television  had 
two  sets  or  more. 

'Second  Sets'  on  Increase 

For  the  first  time  since  Census 
started  this  series  of  tv  samplings, 
there  was  some  evidence  that  house- 
holds acquiring  an  additional  set  ex- 
ceeded the  number  that  obtained  their 
first  set,  although  this  might  reason- 
ably be  expected  for  a  product  whose 
potential  market  for  first  sets  has  de- 
clined to  12  per  cent  of  all  house- 
holds. 

The  concentration  of  tv  households 
—91  per  cent— was  unchanged  in 
"standard  metropolitan  statistical 
areas  "—those  surrounding  a  city  of  at 
least  50,000.  A  slight  increase,  from 
30  to  82  per  cent  was  recorded  out- 
side such  areas.  This  has  reduced  the 
difference  in  television  coverage  be- 
tween these  two  area  classifications 
from  28  percentage  points  in  June, 
1955,  to  9  percentage  points  in  May, 
1960. 

By  geographic  areas,  the  northeast 
has  the  highest  proportion  of  house- 
holds with  at  least  one  set,  92  per 
cent.  The  north  central  region  and 
the  west  were  next  with  89  per  cent 
and  87  per  cent,  respectively.  Al- 
though the  South  had  the  lowest  pro- 
portion of  TV  households  —  82  per 
cent— it  recorded  the  largest  annual 
gain— 3  percentage  points. 

Lowenstein  to  NTA 

Larry  Lowenstein  joins  National 
Telefilm  Associates  as  director  of  pub- 
lic relations  tomorrow,  it  was  an- 
nounced yesterday  by  Oliver  A.  Unger, 
NTA  president.  Lowenstein,  who  re- 
cently was  executive  director  of  the 
New  York  office  of  Rogers  &  Cowan, 
will  be  responsible  for  the  public  re- 
lations and  publicity  activities  of  the 
company's  various  divisions. 


1  HUGO  A.CAS01AR0       MARTIN  GOTTLIEB 

\film  effects,  inc. 

1600  BROADWAY.  NX  19 
1  PLAZA  7-2098 


» OPTICAL  EFFECTS       •  STAND  PHOTOGRAPH? 
•ANIMATION  •  TITLES 

•  ART  WORK  •  8  6- Wand  COLOR 

A  Complete  Service  t%r  Film  Producers' 


|„  88,  NO.  44 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  SEPTEMBER  1,  1960 


TEN  CENTS 


Fiji  Britain 


  Sen.  Kennedy  Spells  Out  Objections  Next  Year 

Bank  Profits  To  Wc,9e  Bi"j  wiM  TrY  Again  in  1961 


5)ur  Hopes  for 
OK.  Industry 

7corable  Annual  Report 
Migs  Widespread  Praise 


lia 


By  WILLIAM  PAY 

)NDON,  Aug.  31,  -  The  highly 
able  annual  financial  report  of 
■lank  Organisation  issued  yester- 
.vas  viewed  by  informed  industry 
stock  exchange  circles  today  as 
ing  to  the  general  prosperity  of 
lotion  picture  industry,  as  well  as 
lank  empire,  and  as  sufficient  to 
int  a  confident  approach  to  the 
e. 

is  sentiment  was  echoed  in  edi- 
s  in  national  newspapers  praising 
lank  report.  It  was  also  reflected 
e  stock  market  where  the  value 
le  Rank  five-shillings  ordinary 
s  pushed  up  ten  pence  to  15 
( Continued  on  page  8 ) 

lift-Fox  Post-'48  Deal 
s\'losed:  Unger 

\    From  THE  DAILY  Bureau 

J)LLYWOOD,  Aug.  31.  -  Oliver 
Br,  president  of  National  Telefilm 
issiates,  said  today  his  company's 
4,  0,000  deal  for  81  20th  Century- 
Mpatures,  including  27  post-1948 
elflies,  is  signed,  sealed  and  deliv- 

I  ger  unequivocally  denied  local 
( Continued  on  page  6 ) 


man  Hopes  Legion 
tVi!  Eye  Own  Conduct 

A 

at 

e) 
m 

ol 

ii 

ai 

1. 


S  ( 

on 
iat 


article  in  the  September  Amer- 
Legion  Magazine  by  Howard 
enson,  attacking  Hollywood 
for  presenting  "characters  who 
e  in  greatest  detail  all  the  de- 
is"  prompted  Maurice  Berg- 
industry  public  relations  coun- 
make  this  rejoinder: 
rhaps  now  the  Legion  will  study 
n  conduct  at  its  annual  national 
ntions.  It  is  so  notoriously  bad 
lany  cities  and  most  hotels  don't 
to  play  host  to  them  any  more." 


By  E.  H.  KAHN 

WASHINGTON,  Aug.  31. -As  the  Senate  moved  toward  adjournment,  a 
protracted  debate  on  the  failure  of  the  minimum  wage  bill  made  it  clear  that 
motion  pictures  and  other  industries  will  be  faced  next  year  with  a  determined 
  effort  to  pass  a  new  and  more  far- 
reaching  wage  law. 

Democratic  presidential  nominee 
John  F.  Kennedy  (Mass.)  sought  to 
explain  his  reasons  for  rejecting  the 
wage  bill  passed  by  the  House.  This 
provided  for  a  pay  floor  of  $1.15  and 
would  have  extended  coverage  to  1.4 
million  employees. 

"If  we  accepted  the  House  bill," 
Kennedy  said,  "we  could  not  come 
back  in  January  and  begin  what  is 
the  long  course  of  laborious,  con- 
troversial work.  Members  of  Con- 
gress would  feel  that  they  had  dis- 
posed of  the  matter."  He  noted  that 
the  minimum  wage  law  is  changed 
only  over  a  four  or  five-year  period, 
and  asserted  "if  we  cannot  get  a  bill 
(Continued  on  page  7) 


Gritting  Plane  Found 
In  Pa.,  All  4  Died 

Special  to  THE  DAILY 
JOHNSTOWN,  Pa.,  Aug.  31. -The 
identification  number  of  a  wrecked 
plane  with  four  bodies  inside  found 
near  here  yesterday  was  verified  today 
as  that  of  Henry  S.  Griffing,  president 
of  Video  Independent  Theatres,  Okla- 
homa City,  which  disappeared  Aug. 
16. 

The  plane  was  sighted  in  a  densely 
(Continued  on  page  8) 

'Sundowners'  Booked: 
Christmas  at  Music  Hall 

Warner  Bros.  "The  Sundowners," 
starring  Deborah  Kerr,  Robert 
Mitchum,  and  Peter  Ustinov,  will 
have  its  world  premiere  as  the  Christ- 
mas film  at  the  Radio  City  Music  Hall, 
it  was  jointly  announced  by  Jack  L. 
Warner,  president  of  W.  B.,  and  Rus- 
sell V.  Downing,  president  of  the 
Music  Hall. 

Filmed  in  Technicolor  largely  on 
location  in  Australia,  the  setting  of 
the  story,  "The  Sundowners"  was  di- 
rected by  Fred  Zinnemann. 


America,  Alpha  Heads 
To  Be  on  TO  A  Dais 

Gordon  K.  Greenfield,  president  of 
America  Corp.,  will  be  on  the  dais 
on  Wednesday,  Sept.  14,  when  the 
new  production  program  of  its  sub- 
sidiary, Alpha  Distributing  Co.,  is  out- 
lined to  the  13th  annual  convention 
of  Theatre  Owners  of  America  at  the 
(Continued  on  page  2) 


NSS  Holds  Preview  of  First  Trailers 
For  Columbia  Films  Under  New  Policy 

National  Screen  Service  "previewed"  for  trade  press  representatives  yester- 
day its  first  seven  trailers  on  Columbia  Pictures  releases  to  be  serviced  to  its 
customers  following  the  expiration  of  its  contract  with  Columbia  today. 

Two  additional  trailers  have  been   


completed  but  were  not  available  for 
yesterday's  screening  and,  in  all,  they 
cover  the  nine  releases  announced  by 
Columbia  for  September  and  October. 

The  releases  for  which  trailers  were 
shown  are:  "I  Aim  at  the  Stars,"  "All 
the  Young  Men,"  "Let  No  Man  Write 
My  Epitaph,"  "The  Enemy  General" 
and  "Fast  and  Sexy,"  and  for  the  two 
reissues,  "On  the  Waterfront"  and 
"The  Wild  One." 

An  eighth  trailer  has  been  com- 
pleted for  "As  the  Sea  Rages"  and 
is  being  shipped  here  from  the  Coast. 
Ninth  is  for  "I'm  All  Right  Jack." 

Herman  Robbins,  chairman  of  the 


board  and  chief  executive  officer  of 
National  Screen,  explained  that  the 
"preview"  was  designed  to  "show 
what  we're  doing  and  what  we  can 
do"  to  serve  NSS  customers  on  week- 
ly service  basis  contracts  following 
expiration  of  the  NSS  agreement  with 
Columbia,  which  deprives  the  former 
of  the  right  to  use  actual  footage  from 
Columbia  releases.  Columbia  will 
make  and  sell  its  own  trailers  start- 
ing today. 

The  seven  trailers  screened  yester- 
day showed  a  remarkable  variety  of 
material    and    techniques,    from  the 
(Continued  on  page  8) 


Compo  Sees 
New  Wage  Bill 
Fight  Needed 

Will  Have  to  Inform  New 
Congress  of  Industry'' s  Case 


The  industry  must  be  prepared  to 
conduct  another  minimum  wage  cam- 
paign at  the  next  session  of  Congress, 
it  was  asserted 
yesterday      b  y 
Charles  E.  Mc- 
Carthy, execu- 
tive secretary  of 
COMPO. 

Failure  o  f 
Congress  t  o 
enact  minimum 
wage  -legisla- 
tion at  the 
bobtail  session 
now  closing 
makes  it  virtu- 
ally certain  that 
new  minimum 

wage  bills  will  be  introduced  at  the 
( Continued  on  page  7 ) 


Charles  McCarthy 


Col  Trailer  Service 
Hailed  by  Texas  Group 

Drive-in  theatre  owners  are  urged 
to  use  the  new  service  offered  by 
Columbia  Pictures  in  manufacturing 
and  distributing  its  own  trailers  in  a 
bulletin  issued  by  the  Texas  Drive- 
in  Theatre  Owners  Ass'n.  over  the 
signature  of  its  president  Tim  Fergu- 
(Continued  on  page  8) 

AIP  to  Release  5  Films 
From  Oct.  5  to  Dec.  21 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Aug.  31.  -  Amer- 
ican International  Pictures  will  re- 
lease five  films  within  the  three-month 
period  from  Oct.  5  through  Dec.  21, 
it  has  been  announced  by  Leon  P. 
Blender,  vice-president  in  charge  of 
distribution. 

In  the  order  of  their  release,  the 
(Continued  on  page  8) 


TELEVISION  TODAY— page  6 


2 


Motion  Picture  Daily 


Thursday,  September  1  M 


PERSONAL 
MENTION 


WOLFE  COHEN,  president  of 
Warner  Brothers  International, 
has  left  New  York  for  England  and 
the  Continent. 

• 

William  Goetz,  president  of  Wil- 
liam Goetz  Productions,  will  return 
to  New  York  tomorrow  aboard  the 
"Cristoforo  Colombo"  from  Cannes. 
• 

Fohtunat  Baronat,  Universal  Pic- 
tures foreign  publicity  director,  has 
returned  to  New  York  following  a 
series  of  meetings  in  England  and  on 
the  Continent. 

* 

W.  O.  Williamson,  Warner  Broth- 
ers district  manager  in  Atlanta,  has 
returned  there  from  New  Orleans. 
• 

James    Beynolds,    owner   of  the 
Madison  Theatre,  Madison,  Ga.,  and 
the  Union  Point,  in  Union  Point,  Ga., 
has  returned  there  from  Florida. 
• 

Tom  Woods,  unit  publicity  man 
for  United  Artists'  "Time  on  Her 
Hands,"  will  leave  New  York  tomor- 
row for  Paris,  where  the  film  will  be 
made. 

• 

Dr.  Vladimir  Kosma  Zworykin, 
official  of  BCA  Laboratories,  Prince- 
ton, N.  }.,  and  Mrs.  Zworykin  will 
return  to  New  York  tomorrow  from 
Europe  aboard  the  "Cristoforo  Co- 
lombo." 

• 

J.  S.  Laird,  son  of  the  head  of  Al- 
Dun  Amusement  Co.,  West  Point, 
Ga.,  was  married  to  Deanne  Clair, 
of  Culpepper,  Ga. 

• 

Mrs.  Mary  Brockett,  for  many 
years  head  booker  for  Crescent 
Amusement  Co.,  Nashville,  has  re- 
turned there  from  Atlanta. 

Dinah  Shore  will  return  to  New 
York  tomorrow  from  Europe. 

• 

Steve  Pabst,  of  the  20th  Century- 
Fox  office  in  New  Orleans,  has  re- 
turned there  with  Mrs.  Pabst  fol- 
lowing a  vacation  in  North  Carolina. 

Neil  Hellman,  exhibitor  of  Al- 


Will  Be  on  the  Dais  at  TOA  Meet 


FILMACK 


SPECIAL  TRAILERS 


Gordon  Greenfield 


O.  W.  Murray 


James  Burkett 


To  Outline  Alpha 's  Program 

(Continued  from  page  1) 


Ambassador  Hotel  in  Los  Angeles,  it 
was  announced  by  Albert  M.  Pickus, 
TOA  president. 

Presentation  of  Alpha's  program  will 
be  made  by  William  Zeckendorf,  real- 
tor and  financier,  who  is  a  director 
of  America  Corp.  Also  on  the  dais  will 
be  O.  W.  Murray,  president  of  the 
Pathe  Laboratories  organization  of 
New  York  and  Hollywood,  another 
America  subsidiary,  and  James  S. 
Burkett,  Alpha'  general  manager,  who 
is  supervising  the  production  end  of 
the  program. 

Marshalling  of  the  executive  corps 
of  Alpha  and  America  Corp.  assures 
a  full  presentation  of  the  program  un- 
der which  Alpha  proposes  to  com- 
pletely finance,  produce  and  distrib- 
ute additional  pictures  for  exhibition, 
in  return  for  TOA's  cooperation  in 
securing  playdates,  Pickus  said. 

Had  Been  Active  in  Retailing 

Greenfield  came  to  the  America 
Corp.,  a  diversified  holding  company 
with  subsidiaries  in  the  motion  picture 
and  tv  film  processing,  metal  products 
and  public  utilities  from  the  depart- 
ment store  field.  In  1945,  after  active 
duty  in  the  U.S.  Naval  Reserve,  he 
joined  City  Stores  Company,  serving 
as  treasurer,  vice-president,  and  then 
president  of  Oppenheim  Collins  and 
Company.  From  1955  to  February, 
1960,  he  directed  the  operation  of  47 
Oppenheim  Collins,  Franklin  Simon, 

bany,  N.  Y.,  has  returned  there  from 
Saratoga  Springs. 

• 

Dolores  Workman,  of  the  Warner 
Brothers  office  in  Cleveland,  was  mar- 
ried there  to  James  Mazzeo. 

• 

George  Brehm,  of  the  Edmonton 
Drive-in  Theatre,  Baltimore,  will  leave 
there  shortly  with  Mrs.  Brehm  for 
the  West  Coast. 

• 

Marshall  Maddox,  owner  of  the 
Jasper  Theatre,  Jasper,  Ga.,  has  re- 
turned there  from  Lansing,  Mich. 


Kline's  and  Hearns  Department 
Stores.  He  resigned  to  become  presi- 
dent and  a  director  of  America  Corp. 
Widely  active  in  charitable  organiza- 
tions, he  is  also  a  director  of  the 
Bankers  Securities  Corp.,  the  Loft 
Candy  Corp.,  Bon  wit  Teller  of  Phila- 
delphia, and  the  Oz  Publishing  Co. 

The  Alpha  program  will  be  pre- 
sented to  the  convention  at  a  luncheon 
session  in  the  Cocoanut  Grove  of  the 
Ambassador. 


Executives  of  AIP  Will  Play  Host 
To  Delegates  at  TOA  Convention 

HOLLYWOOD,  Aug.  31.  -  Amer- 
ican International  Pictures  executives 
James  Nicholson  and  Samuel  Arkoff 
will  host  Theatre  Owners  of  America 
convention  members  and  their  wives 
at  a  gala  garden  cocktail  party  at  the 
Sheraton- West  Hotel  here  on  Sept. 
13. 

A  fashion  show  featuring  Holly- 
wood starlets  wearing  costumes  from 
AIP  films  will  be  a  highlight  of  affair, 
which  is  expected  to  be  attended  by 
close  to  1,000,  including  personalities 
from  the  film  and  television  industries. 

Scale  models  of  the  flying  ship  and 
balloon  seen  in  the  Jules  Verne  clas- 
sic, "Master  of  the  World,"  which 
starts  production  on  Sept.  7  will  be 
on  display. 


Fox  Openings  Set 

Definite  dates  for  New  York  open- 
ings of  two  20th-Fox  bookings  previ- 
ously announced  have  been  set. 

"Let's  Make  Love"  goes  into  the 
Paramount  and  Trans  -  Lux  52nd 
Street  Theatres  on  Thursday,  Sept.  8. 
"High  Time"  will  bow  at  the  Warner 
Theatre  on  Friday,  Sept.  16. 

New  Eichmann  Title 

HOLLYWOOD,  Aug.  31.  -  "Six 
Million  Murders"  replaces  "The  Su- 
preme Executioner"  as  the  title  of 
the  Samuel  Bischoft-David  Diamond 
production  of  the  Eichmann  story  at 
Allied  Artists. 


■m ' 

I  til 


Imports  of  Raw  Stoi 
Off  in  6-Month  Peril 

From  THE  DAILY  Bureau  i 

WASHINGTON,  Aug.  31.-M 
of  motion  picture  raw  stock  on'  \ 
or  more  in  width  declined  fronj 
million  feet  in  the  first  half  of  J 
to  55.6  million  feet  in  the  firs  i. 
of  this  year. 

The  biggest  supplier  was  Be 
with  44.3  million  feet  compai 
69  million  in  the  comparable  jjgl 
period.  Italy  was  second  With  1  g  i 
lion  feet  last  year  and  10.9  i  jioi  | 
this  year.  \f 

Belgium  Principal  Suppliei 

Baw  stock  imports  less  tha/iB 
inch  in  width  rose  sharply,  goinjoj 
18.7  million  feet  in  the  first  hi 
last  year  to  45  million  this  yeai'idj 
gium  was  the  largest  single  su  ter 
followed  by  Italy  and  Japan.  B4« 
supplied  77.4  per  cent  of  the'jd 
tized  unexposed  motion  pictun 
imported. 

King  Manager,  Publili£ 
For  Museum  Associaito  i 

From  THE  DAILY  Bureau  wF 
HOLLYWOOD,  Aug.  31.  -  'Uy 
King,  veteran  newspaperman  anc  lib- 
licist,  has  been  named  to  thep 
posts  of  director  of  public  rell 
and  manager  of  Hollywood  Mi| 
Associates,  it  was  announced 
by  Sol  Lesser,  president  of  the  <J 
ization.    Hollywood  Museum 
ciates    is    a    non-profit  corpoi 
formed  to  further  the  interests 
Hollywood  Motion  Picture  and  I 
vision  Museum. 

Lesser  is  also  chairman  of  th,i) 
Angeles   County  Commission 
whose  aegis  the  film  and  tv  mi| 
was  created.  . 

Expect  Eisenhower  (a 
Of  Foreign  Trade  B:( 

From  THE  DAILY  Bureau  \ 

WASHINGTON,  Aug.  31.  -a 
gressional  action  has  been  conn 
on  a  bill  to  permit  U.S.  firms 
operations  abroad  to  choose  be 
the  "overall"  and  the  "per-coi 
limitations  to  the  foreign  tax  ere 

Though    the  Administration 
shown  little  enthusiasm  for  the 
sure,  it  is  expected  to  receive 
dential  approval. 


I 


Kubrick  Due  Here 

Stanley  Kubrick,  who  di 
"Spartacus,"  Bryna  production  fe' 
released  by  Universal  Interna  (w 
will  arrive  here  from  Hollywooiw 
the  weekend  for  several  days  (•*<■' 
vance  promotional  activity  on  trfl 
ture.  He  will  be  here  Tujl 
Wednesday  and  Thursday  for  nap 
magazine,  syndicate  and  press  m 
ity. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V 
Advertising  Manager;   Gus  H.  Fausel,  Production  Manager,  TELEVISION   TODAY,   Charles  S.  Aaronson,  Editorial   Director;    Pinky   Herman,  Eastern   Editor.   Hollywood  D 
Yucca-Vine   Building,    Samuel   D.    Berns,   Manager;    Telephone    HOUywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,   Washington,  4,  D.  C. ;   London  Bur< 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;   William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals^  of  the  world. 
Picture  Daily  is  published  daily  except  Saturdavs,  Sundavs  and  holidays,  by  Quigley   Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle 
Cable   address:    "Quigpubco.    New    York"    Martin    Quigley,    President;    Martin    Quigley,  Jr.,   Vice-President;   Theo  J.   Sullivan,   Vice-President   and   Treasurer;   Raymond  ual| 
Vice-President;  Leo  J.   Brady,  Secretary.   Other  Quigley  Publications:   Motion   Picture   Herald,  Better  Theatres  and  Better  Refreshment  Merchandising    each  published  13  times 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television   Almanac,   Fame.    Entered  as 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copie| 


0* 


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Motion  Picture  Daily 


Thursday,  September  1  \ 


Television  Today 


$2,631,071  Gross 
For  TelePrompTer 

Gross  revenues  for  TelePrompTer 
Corp.  in  the  six  months  ended  June 
30,  I960,  reached  $2,631,071,  it  was 
announced  by  Irving  B.  Krim,  chair- 
man and  president,  in  the  semi-an- 
nual report  mailed  to  shareholders. 
This  was  the  highest  figure  for  anv 
similar  period  in  the  company's  his- 
tory, and  represented  an  increase  of 
37  per  cent  over  the  $1,910,194  re- 
ported for  the  first  half  of  1959,  the 
report  stated. 

Net  income  for  the  period  was 
$107,821,  equal  to  18  cents  a  share 
on  the  599,794  shares  outstanding  at 
June  30.  In  the  six  months  ended 
June  30,  1959,  net  earnings  were 
$132,135,  or  37  cents  a  share  on  the 
356,591  shares  then  outstanding. 

Expenses  Heavy 

The  report  pointed  out  that  the 
1960  first  half  was  characterized  by 
exceptionally  heavy  expenses  be- 
cause of  the  company's  entry  into 
new  areas  of  activity.  "While  tending 
to  reduce  current  earnings,  such  ex- 
penditures are  considered  vital  to  the 
future  expansion  and  stability  of  the 
company,"  Kahn  said. 

One  of  the  new  areas  referred  to 
is  the  development  of  key-tv,  partici- 
pation television  system.  The  new 
system  combines  pay  tv  features  with 
a  feed-back  of  information  from  the 
receiver  to  the  broadcaster,  and  will 
be  installed  on  a  test  basis  this  year 
at  Liberal,  Kan.,  where  the  company 
has  a  community  antenna  system. 

Antenna  System  Expanded 

During  the  six-month  period  the 
company  also  expanded  its  commu- 
nity antenna  television  activities.  It 
now  owns  and  operates  five  such  sys- 
tems, through  which  high  quality 
signals  are  picked  up  from  distant 
cities,  then  amplified  and  carried  by 
cable  or  microwave  relay  to  the  com- 
munity served. 

Hy  Gardner  to  Have 
Series  on  WOR-TV 

Hy  Gardner,  newspaper  columnist 
and  editor,  will  begin  his  new  televi- 
sion series  on  WOR-TV,  starting 
Saturday,  Sept.  24,  at  12:00  mid- 
night on  Channel  9  here.  The  series 
will  feature  outstanding  personalities 
of  the  theatre  and  entertainment 
world,  as  well  as  people  of  news 
interest. 

Gardner,  who  has  been  interview- 
ing personalities  on  the  air  for  many 
years,  will  once  again  present  his 
"split-screen"  technique,  whereby  the 
interviews  will  show  the  guests  at 
their  place  of  work,  or  play  as  they 
chat  with  him. 


Television  Revenues  up  13%  in  1959; 
Industry  Profits  Increased  29% 


NT  A- Fox  Dc 


( Continued  from  page  1 )  j 
reports  that  consummation  of  thi  j 
had  been  delayed  indefinitely,  j 
While  confirming  additional  r>  j 
that  initial  negotiations  with  CE  1 
and  RKO  General  for  large  bloi 
the  new  20th-Fox  package  hadij 
terminated,  Unger  said  "Those  ccj 
nies  are  customers  of  ours.  W! 
now  negotiating  with  both  on  as] 
different  from  the  first." 


From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  31. -Television  revenues  in  1959  totaled  $1,163.9 
million,  a  rise  of  13  per  cent  above  1958's  $1,030  million.  This  comprises 

sale  of  time,  talent,  and  program  material  to  advertisers.  The  industry's  total      BfOQuCQSt   DfltCS  S/o  A 

broadcast  expenses  increased  9.7  per 
cent  from  $858.1  million  in  1958  to 
$941.6  million  in  1959.  The  indus- 
try's broadcast  profits  (before  Federal 
income  tax)  rose  to  $222.3  million, 
an  increase  of  29.3  per  cent  over  the 
profits  of  $171.9  million  in  1958. 

The  three  television  networks,  in- 
cluding their  17  owned  and  operated 
stations,  reported  total  broadcast  rev- 
enues of  $576.1  million,  an  increase 
of  11.5  per  cent  over  1958.  Broadcast 
expenses  rose  11.0  per  cent  to  $488.2 
million  and  profits  (before  tax)  were 
$87.9  million,  14.2  per  cent  above 
1958.  Networks  and  their  17  owned 
and  operated  stations  received  49.5 
per  cent  of  total  industry  revenues. 

25%  of  Total  Revenue 


-  The  total  broadcast  revenues  of  93 
pre-freeze  VHF  stations  were  $291.2 
million  as  compared  to  the  $263.6 
million  reported  in  1958.  Expenses  for 
this  group  rose  from  $187.8  million 
in  1958  to  $196.1  million  in  1959 
with  profits  -,  increasing  from  $75.8 
million  to  $95.1  million.  These  93 
pre-freeze  stations  accounted  for  25.0 
per  cent  of  total  industry  revenues. 

Total  revenues  of  the  411  post- 
freeze  stations  amounted  to  $296.6 
million  in  1959,  25.5  per  cent  of  total 
industry  revenues.  Of  these  411  post- 
freeze  stations,  334  VHF  stations  re- 
ported total  revenues  of  $268.6  mil- 
lion, 20.1  per  cent  greater  than  the 
$223.6  million  reported  by  322  VHF 
stations  in  1958.  Profits  for  this  group 
amounted  to  $39.8  million  as  com- 
pared with  $21.3  million  in  1958. 

UHF  Stations  Show  Loss 

Total  broadcast  revenues  in  1959 
of  77  UHF  stations  were  $28.0  mil- 
lion, up  from  the  $26.1  million  re- 
ported by  79  UHF  stations  in  1958. 
The  loss  for  these  77  UHF  stations 
amounted  to  $.5  million  as  compared 
to  a  loss  of  $2.2  million  for  79  UHF 
stations  in  1958  and  a  loss  of  $3.5 
million  for  88  UHF  stations  in  1957. 

In  1959  there  were  496  television 
stations  which  reported  data  for  full 
year  operations.  Some  370  (74.6  per 
cent)  reported  a  profit  and  126  (25.4 
per  cent)  reported  a  loss.  Among  the 
107  pre-freeze  stations  98  (91.6  per 
cent)  reported  a  profit  and  9  (8.4  per 
cent)  reported  a  loss.  Among  the  320 
post-freeze  VHF  stations,  237  (74.1 
per  cent)  reported  a  profit  and  83 
(25.9  per  cent)  reported  a  loss.  As  a 
group,  78.5  per  cent  of  the  VHF  sta- 
tions reported  profits  while  21.5  per 
cent  reported  losses. 

Of  the  $1,163.9  million  revenues 
for  the  television  broadcasting  indus- 


Radio  Code  Board 
Authorizes  Director 

From  THE  DAILY  Bureau 

WASHINGTON,  Aug.  31.  -  The 
radio  code  board  of  the  National  As- 
sociation of  Broadcasters  has  author- 
ized employment  of  a  full-time  direc- 
tor to  administer  the  code  under  the 
supervision  of  the  NAB's  vice-presi- 
dent for  radio  and  has  mapped  a  cam- 
paign to  step  up  subscription  to  the 
Code. 

The  radio  code  board,  at  its  initial 
meeting  at  NAB  headquarters  here, 
was  told  by  John  F.  Meagher,  NAB 
vice-president  for  radio,  that  subscrip- 
tion to  the  code  is  now  well  past  the 
600  mark. 

The  code  superseded  the  Radio 
Standards  of  Good  Practice  on  July  1. 
At  that  time  participation  in  the  in- 
dustry's self-regulatory  activities  was 
opened  to  non-members  of  NAB  and 
plans  were  begun  to  enforce  provi- 
sions of  the  document  which  previ- 
ously had  been  adhered  to  under  the 
honor  system. 

Discount  for  NAB  Members 

The  annual  subscription  fee  for  the 
code  is  ten  times  a  station's  highest 
one-minute  rate  with  a  ceiling  of  $360 
a  year.  Subscription  stations  are  billed 
monthly  and  active  members  of  NAB 
receive  a  40  per  cent  discount. 

The  code  board,  which  is  headed  by 
Cliff  Gill,  president  and  general  man- 
ager of  KEZY,  Anaheim,  Calif.,  ap- 
proved plans  to  step  up  the  NAB's 
campaign  to  explain  the  benefits  of 
the  code  through  state  broadcasters 
association  meetings,  through  sales  ef- 
forts of  the  NAB  station  relations  staff, 
and  through  a  complete  presentation 
at  the  eight  NAB  fall  conferences. 

The  new  director  will  be  employed 
by  Meagher  and,  among  other  duties, 
will  assist  in  preparing  a  monitoring 
program  to  insure  code  compliance  by 
subscribers. 

The  code  board  also  empowered 
Gill  and  Meagher  to  arrange  for  the 
creation  of  an  audio  symbol  for  broad- 
cast by  subscribers.  A  visual  symbol 
already  has  been  approved. 

try,  $890.4  million  (77  per  cent)  were 
derived  from  the  sale  of  time  and 
$273.5  million  (23  per  cent)  from 
sales  of  talent  and  program  material 
to  advertisers.  In  1957  and  1958  the 
division  of  total  revenues  as  between 
the  sale  of  time  and  sale  of  talent  and 
program  material  was  also  77  and  23 
per  cent,  respectively. 


For  Nixon  vs.  Kennei 

Representatives  of  Vice-Pres  jut 
Richard  M.  Nixon  and  Sen.  JoljjF, 
Kennedy  met  yesterday  with  r  le- 
sentatives  of  ABC,  CBS,  Mutual  !)d 
NBC.  It  was  agreed  that  the  twow 
didates  will  appear  jointly  on  all  !$ 
vision  and  radio  networks  on  Sep  6, 
Oct.  13  and  Oct.  21.  Tentative  vl 
sideration  is  being  given  to  Oct.  jis 
a]  fourth  date. 

First  Round  in  Chicago 

The  Sept.  26  face-to-face  me«jg 
will  originate  in  Chicago  from  M 
to  10:30  P.M.,  EDT.  The  gull 
will  be  "Domestic  Policy." 

On  Oct.  21,  "Foreign  Policy"  11 
be  discussed  by  the  two  candies 
in  New  York  from  10:00  to  l  ift 
P.M.,  EDT. 

The  remaining  two  programs  11 
be  in  a  news  panel  discussion  for  t. 

It  was  agreed  that  the  progils 
will  have  no  sponsoring  organizati  >. 
They  will  originate  in  network  stu  I* 
with  no  studio  audience. 

Represented  by  Five  Officials 

Representing  Vice-President  N:a 
at  the  meeting  were  Fred  Scribr, 
Jr.;  Herbert  A.  Klein  and  1 
Rogers.  Representing  Senator  Is  ■ 
nedy  were  J.  Leonard  Reinsch 
Ted  Sorenson. 

Attending  for  ABC  was  John  D ; 
for  CBS,  Sig  Mickelson;  for  Mut1, 
Steven  McCormick,  and  for  N  j 
William  R.  McAndrew. 


m  < 

1 101 
HET'S 
i-siW 
l-IIICK 


ASCAP  West  Coast 
Branch  Meets  Sept.  21 

'4.1. 

A  meeting  of  the  West  Coast  mc  as.( 
bership  of  the  American  Society  j 
Composers,  Authors  and  Publish 
will  be  held  on  Wednesday,  Sept. 
at  the  Beverly  Hills  Hotel  in  Bevr 
Hills,  it  was  announced  here  by  St; 
ley  Adams,  ASCAP  president. 

The  meeting  is  scheduled  to  be; 
at  4  P.M. 


Ml! 

m 


Herridge  CBS  Deal 

Producer  Robert  Herridge  1 
signed  a  new  three-year  contract  wi 
the  CBS  Television  Network,  it  w 
announced  In  Oscar  Katz,  vice-pl  h 
dent,  network  programs.  Herridgi 
primary  responsibility  will  be  to  c 
velop  specials  in  the  dramatic  ai 
music  fields.  He  will  report  to  Mich* 
Dann,  vice-president,  network  pr 
grams,  New  York. 


f 

J 


Motion  Picture  Daily 


7 


llTHCOMING  RELEASES  

[BBREVIATIONS:  AA,  Allied  Artists;  AIP,  American  Interna- 
ional  Pictures;  BV,  Buena  Vista;  Col,  Columbia;  MGM,  Metre - 
"ioldwyn-Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox; 
JA,  United  Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  color; 
s,  CinemaScope,  te,  Techirama;  vv,  V/sfaV/sion;  rs,  Rega/scope. 


SEPTEMBER 

-HELL  TO  ETERNITY:  Jeffrey  Hunter,  Joan  O'Brien 
A  -CALTIKI,  THE  IMMORTAL  MONSTER:  John  Merivale,  Didi  Sullivan 
I  -THE  TORMENTED:  Richard  Carlson,  Susan  Gordon 
A  -THE  ROUGH  AND  THE  SMOOTH:  Nadja  Tiller,  Tony  Britton 
d-AS  THE  SEA  RAGES:  Maria  Schell,  Clift  Robertson 

0—  FAST  AND  SEXY,  c:  Gina  Lollobrigido,  Dale  Robertson 
cl— ALL  THE  YOUNG  MEN:  Alan  Ladd,  Sidney  Poitier 

C  — THE  ENEMY  GENERAL:  Van  Johnson,  Jean  Pierre  Aumont 

MA— ALL  THE  FINE  YOUNG  CANNIBALS,  c,  cs:  Natalie  Wood,  Robert  Wagner 

fj  A— THE  ANGEL  WORE  RED:  Ava  Gardner,  Dirk  Bogarde 

M  \ — THE  SUBTERRANEANS,  c,  cs:  Leslie  Caron,  George  Peppard 

f>  —UNDER  TEN  FLAGS:  Van  Heflin,  Mylene  Demongeot 

pi  — THE  BOY  WHO  STOLE  A  MILLION:  VirgMio  Texera,  Marianne  B;net 

2('0X — LET'S  MAKE  LOVE,  c,  cs:  Marilyn  Monroe,  Yves  Montand 

OX — GODDESS  OF  LOVE,  c,  cs:  Jacques  Sernas,  Claudio  Gora 
i  OX— FRECKLES,  c,  cs:  Martin  West,  Steven  Pe«k 
i  'OX — WALK  TALL,  cs:  Willard  Parker 
I  -STUDS  LONIGAN:  Christopher  Knight,  Venetia  Stevenson 

1 -  THE  NIGHTFIGHTERS:  Robert  Mitchum,  Anne  Heyward 

I —SEVEN  WAYS  FROM  SUNDOWN,  c:  Audie  Murphy,  Barry  Sullivan 
I  —BETWEEN  TIME  AND  ETERNITY,  c:  Lilli  Palmer,  Carlos  Thompson 
I  -THE  CROWDED  SKY,  c:  Dana  Andrews,  Rhonda  Fleming 


OCTOBER 

— TIME  BOMB:  Curt  Jurgens,  Mylene  Demongeot 

—BLOODY  BROOD:  Barbara  Lord,  Jack  Bett 

-SEREGENTI  SHALL  NOT  DIE,  c:  Documentary 

-JUNGLE  CAT,  c:  True-Life  Adventure 

.—I  AIM  AT  THE  STARS:  Curt  Jurgens,  Victoria  Shaw 

.—LET  NO  MAN  WRITE  MY  EPITAPH:  Burl  Ives,  Shelley  Winters 

L— I'M  ALL  RIGHT  JACK:  Peter  Sellers 

M— KEY  WITNESS:  Jeffrey  Hunter,  Pat  Crowley 

M— WHERE  THE  HOT  WIND  BLOWS:  Gina  Lollobrigido,  Yves  Montand 
?— THE  SAVAGE  INNOCENTS,  c,  te:  Anthcny  Quinn,  Yoko  Tani 
FOX— HIGH  TIME,  c,  cs:  Bing  Crosby,  Fabian 

FOX— THE  BATTLE  OF  AUSTERLITZ,  c,  cs:  Leslie  Caron,  Rossano  Brozzi 
FOX— DESIRE  IN  THE  DUST,  cs:  Raymond  Burr,  Martha  Hycr 
—THE  ALAMO,  c,  todd-AO:  John  Wayne,  Richard  Widmark 
— SUNRISE  AT  CAMPOBELLO,  c:  Ralph  Bellamy,  Greer  Carson 
;— GIRL  OF  THE  NIGHT:  Anne  Francis,  John  Kerr 


NOVEMBER 

v— HEROES  DIE  YOUNG:  Erika  Peters,  Robert  Getz 

k— THE  UNFAITHFULS:  Gina  Lollobrigido,  May  Britt 

k— THE  PLUNDERERS:  Jeff  Chandler,  John  Saxon 

P — KONGA,  c:  Michael  Gough,  Jess  Conrad 

)L— SURPRISE  PACKAGE:  Yul  Brynner,  Mitzi  Gaynor 

>L— HELL  IS  A  CITY:  Stanley  Baker,  Maxine  Audley 

3M— BUTTERFIELD  EIGHT,  c,  cs:  Elizabeth  Taylor,  Laurence  Harvey 

3M— GORGO,  c:  William  Trovers,  William  Sylvester 

iR — G.I.  BLUES,  c:  Elvis  Presley,  Juliet  Prowse 

-FOX— CIRCLE  OF  DESTRUCTION,  cs:  Bradford  Dillman,  Suzy  Parker 

-FOX— NORTH  TO  ALASKA,  cs,  c:  John  Wayne,  Capucine 

-FOX— THE  SCHNOOKS,  cs:  Tommy  Noonan,  Peter  Marshall 

\— INHERIT  THE  WIND:  Spencer  Tracy,  Fredric  March  (special  dates) 

\— THE  MAGNIFICENT  SEVEN,  c:  Yul  Brynner,  Eli  Wallach 

<l — MIDNIGHT  LACE,  c:  Doris  Day,  Rex  Harrison 

B— THE  SUNDOWNERS,  c:  Deborah  Kerr,  Robert  Mitchum 


dV  Bests  'Circus* 

ied  Artists  "Hell  to  Eternity"  in 
litial  pre-release  engagements  is 
mtgrossing  the  company's  "The 
Circus,"  Morey  R.  Goldstein,  vice- 
dent  and  general  sales  manager, 
yesterday.  The  engagements  thus 
tie  added,  bear  out  earlier  predic- 
that  "Hell  to  Eternity"  would 
tie  of  the  top  grossers  of  the  year, 
scheduled  for  general  release  on 
{..  21. 


Anniversary  Celebrated 

CLEVELAND,  Aug.  31,  -  The 
1300-seat  first-run  suburban  Beach 
Cliff  Theatre  last  week  celebrated  its 
23rd  birthday  with  an  anniversary 
week  program  of  events  that  included 
free  imprinted  pencils  to  children  at- 
tending the  Saturday  and  Sunday 
matinees,  roses  to  the  ladies  at  either 
matinee  or  night  performances  and 
free  soft  drinks  all  patrons  at  the 
evening  performance. 


Compo  Sees 

( Continued  from  page  1 ) 
next  session,  McCarthy  pointed  out. 

It  is  the  opinion  of  the  COMPO 
National  Minimum  Wage  Campaign 
Committee,  he  declared,  that  exhibi- 
tors in  all  of  the  nation's  50  states 
must  renew  their  arguments  next  year 
to  all  members  of  the  Senate  and 
House  for  a  continuance  of  theatre 
employed  exemption. 

Wants  Legislators  Thanked 

"The  task  of  winning  continuance 
of  theatre  employees'  exemption," 
McCarthy  said,  "will  be  made  con- 
siderably easier  if  exhibitors  give  evi- 
dence of  their  gratitude  for  what 
their  Senators  and  Congressmen  did 
for  them  in  the  session  now  closing. 
Both  the  House  and  Senate  adopted 
separate  measures  that  exempted  mo- 
tion picture  theatre  employees.  Our 
people  should  be  especially  grateful 
to  the  subcommittee  of  the  House 
Labor  and  Education  Committee  and 
to  the  members  of  the  full  Senate 
Labor  and  Public  Welfare  Committee, 
for  it  was  these  two  groups  that  wrote 
exemptions  for  picture  theatre  em- 
ployees into  the  measures  that  were 
reported  to  the  floor  of  their  respec- 
tive chambers." 

McCarthy  said  a  report  on  the 
whole  campaign  would  probably  be 
made  shortly  by  the  national  cam- 
paign committee. 

Kennedy  Clarifies 

(Continued  from  page  1) 
this  year,  we  will  get  one  next  year." 

Kennedy  added  that  "if  the  mem- 
bers of  the  Democratic  party  are  suc- 
cessful, they  will  come  back  with  the 
support  of  a  President  and  a  vice- 
president  in  the  field  of  minimum 
wages,  not  a  position  of  opposition." 

Praises  Barden 

The  Democratic  standard-bearer 
also  stated  that  the  chairman  of  the 
House  members  of  the  conference 
committee,  Rep.  Barden  (D.,  N.C.) 
"was  completely  frank  and  honest" 
throughout.  "From  the  beginning, 
there  was  never  any  doubt"  of  the 
House  members'  intention  not  to 
budge  from  the  House-passed  bill, 
he  said. 

Kennedy  praised  Senator  Prouty 
(R.,  Vt),  who  had  offered  five  amend- 
ments as  compromises  on  the  bill.  He 
"did  everything  that  any  single  per- 
son could  do  to  try  to  achieve  a  com- 
promise," Kennedy  said,  noting  that 
the  attempted  compromises  all  had 
failed  despite  the  support  of  three 
of  the  five  by  Senate  Democrats  on 
the  committee. 

Bill  'Unclear,'  Says  Dirksen 

Minority  leader  Dirksen  (R.,  111.), 
stating  that  he  would  have  supported 
the  House-passed  bill,  asserted  that 
the  measure  approved  by  the  Senate 
was  not  clear:  "I  did  not  know  what 
it  meant  ...  I  did  not  know  what  its 
impact  was  going  to  be."  As  Dirksen 
sees  it,  "if  anyone  is  to  blame  for 
failure  here,  ...  it  is  a  collective 
failure,  with  particular  emphasis  on 
those  who  sponsored  the  bill  in  the 
first  place." 


REVIEW; 

Beyond  the  Time  Barrier 

American  International 

Hartford,  Aug.  31 
Robert  Clarke  and  Darlene  Tomp- 
kins top  the  cast  of  this  briskly-mov- 
ing attraction  concerned  all  the  way 
down  the  line  with  the  fantastic 
dream  world  of  tomorrow.  It  can  be 
sold  to  the  action  houses  and  promo- 
tional pitches  are  seemingly  endless. 

John  Miler  and  Robert  L.  Madden 
were  executive  producers  and  Robert 
Clarke  (the  leading  man,  apparently) 
the  producer  and  Edgar  G.  Ulmer  the 
director,  all  working  from  an  original 
story  and  screenplay  by  Arthur  G. 
Pierce. 

Clarke  is  seen  as  a  U.S.  Air  Force 
research  pilot  who  crashes  (while  fly- 
ing a  hypersonic  speed  test  in  a  new 
experimental  rocket  plane  80 )  through 
an  unknown  barrier  of  space,  and  into 
a  strange  world  of  the  future,  the 
world  of  2024  A.D. 

He's  promptly  captured  by  a  people 
of  this  future  time,  the  remnants  of 
the  earth's  civilization  who  have  been 
forced  to  build  and  live  in  under- 
ground citadels  in  order  to  escape  a 
destructive  plague  which  has  ravaged 
the  earth  since  the  year  1971. 

He's  threatened  with  death  when 
unable  to  convince  the  authorities  of 
the  citadel  that  he  is  not  their  enemy, 
that  he  is  from  another  age,  some  65 
years  before.  Princess  Darlene  Tomp- 
kins, gifted  with  powers  of  telepathy 
(thus  able  to  find  truth  in  the 
stranger's  thoughts),  saves  him  from 
immediate  doom.  Shortly  thereafter 
the  major  gets  back  to  earth. 

There's  a  feeling  of  immediacy,  as 
the  Pierce  script  explains,  in  that 
Clarke  encounters  frighteningly  realis- 
tic results  of  nuclear  war. 

Lester  D.  Guthrie  served  as  produc- 
tion  supervisor,   and   Roger  George 
provided  special  effects. 
Running  time,  80  minutes.  Release,  in 
August.  A.M.W. 


GENERAL  MANAGER 
WANTED 

For  a  theatre  circuit  consist- 
ing of  more  than  50  theatres 
and  rapidly  expanding.  The 
man  we  want  must  now  be 
employed  in  an  executive 
capacity  and  experienced  in 
both  indoor  and  drive-in  thea- 
tre operation,  with  a  proven 
record  in  every  phase  of 
operation  — including  mainte- 
nance —  policy  —  advertising 

—  labor  relations  —  personnel 

—  and  concessions.  He  must 
be  willing  to  travel.  Salary 
and  other  incentives  open.  Re- 
plies confidential.  Send  re- 
sume to 

MELVIN  R.  WINTMAN 

General  Drive-In  Corporation 
480  Boylston  Street 
Boston  16,  Massachusetts 


Motion  Picture  Daily 


Thursday,  September  1,  !ji 


NSS  Trailers 

(Continued  from  page  1) 
"live"  presentation,  to  animation  and 
cartoon  effects  in  color.  In  virtually 
every  instance  they  were  alive,  ar- 
resting and  convincing. 

'Live'  Material  Featured 

A  particularly  impressive  job  has 
been  done  with  the  trailer  for  "I  Aim 
at  the  Stars,"  which  features  General 
John  B.  Medaris  of  the  U.  S.  space 
agency,  in  a  narrative  describing  the 
career  of  the  picture's  subject,  Wer- 
nher  Von  Braun.  This  "live"  material 
opens  with  actual  photos  of  the 
launching  of  an  Explorer  I  and  leads 
into  the  Gen.  Medaris  narration  of 
key  phases  of  the  Von  Braun  career. 
Library  footage  of  Nazi  military 
scenes,  London  under  attack  by  Von 
Braun's  V-2  rockets  in  World  War  II 
and  his  start  in  the  U.  S.  after  the 
war  illustrate  the  Medaris  narrative. 

The  trailer  concludes  with  excel- 
lent line  drawn  portraits  of  the  pic- 
ture's stars.  This  same  device  of  pre- 
senting the  stars  in  original  portraits 
is  employed  in  all  the  trailers. 

"We  had  no  wish  to  impose  on 
either  the  distributor's  or  the  stars' 
rights  in  the  individual  pictures,"  Bob- 
bins explained. 

Epilogues  Included 

Naturally,  no  stills  or  other  footage 
from  the  releases  themselves  are  em- 
ployed. Disavowing  any  desire  to 
create  the  impression  that  such  is  not 
the  case,  each  trailer  carries  a  brief 
epilogue  stating  that  art  and  existing 
library  footage  have  been  used  to 
capture  the  theme  of  the  picture  and 
narrative  and  illustrations  to  heighten 
the  viewers'  interest  in  seeing  it. 

The  "live"  narrative  technique  also 
is  used  effectively  in  the  trailer  for 
"All  the  Young  Men."  A  doughboy 
refers  to  the  theme  against  a  back- 
ground of  battle  scenes  and  drawings 
of  the  principals.  It  is  also  effectively 
employed  in  the  trailer  for  "Let  No 
Man  Write  My  Epitaph,"  in  which  the 
narrative  is  supplied  by  actor  Vincent 
Price. 

'Fast  and  Sexy'  in  Color 

The  "Fast  and  Sexy"  trailer  is  a 
striking  color  cartoon  treatment  high- 
lighting the  plot  of  the  Gina  Lollo- 
brigida  starrer.  "The  Wild  One" 
trailer  employs  unique  drawings  of 
an  impressionistic  type,  while  the 
trailer  for  "On  the  Waterfront"  uses 
"live"  scenes  of  the  New  York  water- 
front with  drawings  of  Marlon  Bran- 
do and  other  principals. 

The  trailers  are  impressive  exam- 
ples of  an  emergency  service  fur- 
nished customers  under  contract. 

S.K. 


REVIEW: 

Under  Ten  Flags 

De  Laurentiis  Prod. — Paramount 


Lawyers  to  See  'Wind? 

WASHINGTON,  Aug.  31.-Stanley 
Kramer's  "Inherit  the  Wind"  has  been 
selected  for  a  special  showing  at  the 
83rd  annual  meeting  of  the  American 
Bar  Association  at  the  Hotel  Statler 
here  tomorrow.  The  United  Artists  re- 
lease will  be  screened  following  the 
dinner.  It  will  be  the  only  film  shown 
during  the  conclave. 


There  have  been  pictures  before  about  World  War  II  portraying  a  Ger- 
man naval  commander  in  a  sympathetic  and  admiring  light,  but  perhaps 
none  of  these  men  has  been  so  noble  as  the  one  in  "Under  Ten  Flags,"  a 
Dina  De  Laurentiis  production  for  Paramount. 

In  this  competently  made,  if  somewhat  familiar  war  drama,  the  hero 
is  the  commander  of  the  German  surface  raider  "Atlantis,"  and  he  is 
depicted  as  a  gentleman  and  a  scholar  to  the  core.  He  likes  to  take  as 
many  prisoners  as  possible  when  he  attacks  an  enemy  ship  and  brings 
all  survivors  safely  aboard  his  own  craft.  He  befriends  a  Jewish  refugee 
couple  in  the  face  of  stern  disapproval  from  a  Nazi  officer  under  his 
command. 

He  is,  in  addition,  expert  at  his  job,  and  the  exploits  shown  here  are 
based  on  the  true  story  of  Captain  Bernhard  Rogge  as  told  in  his  auto- 
biographical book  of  the  same  name.  Through  clever  camouflage  of  his 
vessel,  decking  it  out  in  a  variety  of  flags  (hence  the  title)  he  stalks 
and  bests  the  enemy  with  such  consummate  skill  and  heroism  that  at  his 
ultimate  defeat  the  audience  is  completely  on  his  side. 

Then,  too,  he  is  excessively  fond  of  dogs.  What  is  more,  he  is  played 
bv  Van  Heflin,  than  whom  there  is  no  more  noble-looking  actor  on  the 
screen  today. 

By  contrast,  his  chief  British  adversary,  an  admiral  who  finally  tracks 
him  down  and  sinks  him  from  headquarters  in  London,  is  not  so  winning. 
As  played  in  hammy  fashion  by  Charles  Laughton,  he  is  a  grumpy  and 
ill-tempered  old  bear. 

In  short,  this  is  another  cat-and-mouse  war  game  between  noble  com- 
petitors who  can't  help  but  admire  each  other's  talents  in  combat.  It  is 
enlivened  by  some  good  battle  scenes  and  a  suspenseful  sub-plot  involv- 
ing an  American  spv  (played  by  Alex  Nicol)  who  steals  some  valuable 
papers  in  Paris  to  clinch  the  plan  of  the  British  to  trap  the  "Atlantis." 

There  are  other  sub-plots  involving  a  romantic  flirtation  between  a 
French  girl  (played  by  sexy  Mvlene  Demongeot)  and  a  German  officer 
(John  Ericson);  the  Jewish  refugee  couple  (Eleonora  Rossi  Drago  and 
Gianmaria  Colonte)  whose  child  is  born  on  the  "Atlantis";  and  a  treach- 
erous tramp  steamer  captain  (Gregoire  Asian)  whose  ship  is  also  sunk 
by  the  hero  and  its  passengers  rescued. 

The  screen  play  of  Duilio  Coletti  and  Vittoriano  Petrilli  may  be  the 
mixture  as  before,  but  it  is  steadily  entertaining  under  the  direction 
of  Coletti. 

Running  time,  92  minutes.  Release,  in  September. 

Richard  Gertner 


Rank  Profii 


(Continued  from  page  I)  |p 
shillings  and  ten  pence.  Ordinarii^ 
Gaumont  British,  a  Bank  subsid  1 
were  even  better,  being  hoisted  \  W 
shillings  and  seven  pence  tolK 
shillings. 

A  similar  effect  was  noted  orrip 
stock  of  Associated  British  Pm» 
Corp.,  a  Bank  rival,  which  increft 
seven  pence  to  39  shillings. 

In  the  preliminary  figures  relej. 
yesterday  Bank  reported  annual  jif 
trading  profits  of  £6,467,003  (il 
107,608)  for  the  year  ended  Juneft 
1960.  This  was  up  from  £5,6341 
($15,777,969)  for  the  previous,!] 
month  period. 

Lauding  the  Bank  statement  tU 
The  Daily  Telegraph  said,  "Hope!  |( 
a  further  recovery  in  the  fort? 
of  Bank  have  been  amply  fulfi 
This  is  striking  evidence  of  the! 
fectiveness  of  the  reorganization  ] 
sures  introduced  to  restore  the  grc 
earning  powers  in  recent  years." 

Praised  by  Financial  Paper 

Emphasizing  the  unexpected 
dend  increase,  The  Financial  71 
observed  that  the  "excellent  re 
were  achieved  in  the  face  of  decty 
theatre  attendance. 

From  the  mass-circulated  l| 
Express  came  praise  for  the  "yl 
screen  projection"  in  Bank  profits.! 
editorial  added,  "With  attendal 
continuing  to  slump,  Lord  Bank! 
his  aide  John  Davis  must  be  J 
top  marks  for  their  profit  perfl 
ance." 

Echoing  this  was  The  Daily 
which  said,  "The  star  quality  rem 
are  much  better  than  even  the1 
timists  dreamt." 


AIP  to  Release 

( Continued  from  page  1 ) 
pictures  are  "The  Bough  and  the 
Smooth"  which  is  set  for  Oct.  5  re- 
lease; "Journey  to  the  Lost  City"  in 
Colorscope  is  set  for  Oct.  12  release; 
"Konga,"  in  color  for  Thanksgiving, 
Nov.  23  date;  "Beptilicus"  will  be 
released  Dec.  7,  while  bowing  on 
Dec.  21  for  Christmas  release  will  be 
"Goliath  and  the  Dragon"  which  stars 
Mark  Forrest  and  Broderick  Craw- 
ford. 


Grilling  Plane 

( Continued  from  page  1 ) 
wooded  area  seldom  traveled  except 
by  deer  hunters.  The  plane  apparently 
had  hit  tree  tops  and  crashed,  catch- 
ing fire.  The  bodies  trapped  inside 
were  burned  beyond  recognition.  It  is 
believed  all  died  instantly. 

Arrangements  are  being  made  to  re- 
turn the  bodies  to  Oklahoma  City  by 
plane  for  burial. 

Griffing  piloted  the  four-place,  pri- 
vate plane  which  took  off  from  Teter- 
boro  Airport,  N.  J.,  carrying  his  wife, 


Columbia  Trailers 

( Continued  from  page  1 ) 
son  and  released  here  by  Columbia 
yesterday. 

The  bulletin  says  the  Association 
"sincerely  urges  each  and  every  the- 
atre to  use  this  new  service  offered 
by  Columbia  and  be  thankful  that 
they  have  taken  this  'forward  step.' 
You  can  rest  assured  that  all  film  dis- 
tributors will  watch  the  results  of  this 
drastic  move  and  when  Columbia  re- 
ceives our  heartfelt  thanks  and  co- 
operation and  is  successful  in  their 
new  venture  it  is  hoped  that  M-G-M 
will  again  handle  their  own  trailers 
and  all  of  the  other  film  distributors 
will  follow  suit." 

Criticism  of  various  policies  of  Na- 
tional Screen  Service  is  expressed  in 
the  bulletin. 

son  and  daughter,  who  had  just  re- 
turned from  a  five-week  African  tour. 
They  were  believed  to  be  enroute  to 
their  Oklahoma  City  home,  although 
Griffing  had  not  filed  a  flight  plan. 
The  Civil  Air  Patrol  abandoned  the 
search  for  the  plane  last  Sunday. 


Kutner  Joins  Colum! 
Sales  Department  He 

Martin  Kutner,  Columbia  Picl 
branch  manager  in  Jacksonville, 
join  the  home  office  sales  departi 
in  an  executive  capacity,  it  was 
nounced  yesterday  by  Bube  Jac 
Columbia  vice-president  and  gei 
sales  manager.  The  promotion  wi! 
effective  Sept.  19. 

Jackter  also   announced  that 
ward  McLaughlin,  a  salesman  in 
Jacksonville     branch,     will  rej 
Kutner  as  Jacksonville  branch  t 
ager,  effective  Sept.  5. 

Kutner,  who  joined  the  com] 
in  May,  1942,  has  served  as  Jack 
ville  branch  manager  since  Oct<J 
1955.  He  previously  served  in* 
Washington,  D.  C,  branch. 
Laughlin  joined  Columbia  in  Ma 
1953,  and  has  worked  his  way 
through  various  sales  positions  in 
Jacksonville  branch. 

'Modigliani9  to  Bow 

"Modigliani  of  Montparnasse,"  s 
ring  the  late  Gerard  Philipe,  ' 
Palmer  and  Anouk  Aimee,  will  l'Ie 
its  American  premiere  this  fall  at* 
Baronet  Theatre  here,  following  je 
run  of  "Psycho."  "Modigliani"  wil 1 
released  in  the  United  States  throl 
Continental  Distributing,  Inc. 


■„  88,  NO.  45 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  FRIDAY,  SEPTEMBER  2,  1960 


TEN  CENTS 


P'ker  Continues 

Ii  s  c  h  Chief 
Executive  of 
[pew's  Circuit 

^tedman  Resigns;  Preston 
Vich  Heads  Loeiv's  Hotels 


fcf.urence  A.  Tisch  was  elected 
hsman  of  the  board  and  chief  ex- 
lOTve  officer  of  Loew's  Theatres  at 


Iurence  Tisch 


Preston  Tisch 


iieting  of  the  company's  board  of 
Itors  held  here  yesterday, 
'isch  has  been  chairman  of  the 
Motive  committee.  He  replaces 
-efold  Friedman  as  chairman, 
'riflman,  veteran  Loew's  executive, 
wned  but  will  continue  as  a  di- 
■r  of  Loew's  Theatres  and  also 
([act  as  a  consultant  and  adviser, 
ston  R.  Tisch,  a  director,  was 
( Continued  on  page  3 ) 


j 


Wish  to  Get  First 
ojre-ln  Within  Year 


lir 

10 

lii 

if 
be 
th, 
int 
ex 
ab 


From  THE  DAILY  Bureau 

)NDON,  Aug.  30  (By  Air  Mail)- 
in's  first  drive-in  theatre  is 
»ed  by  Associated  British  Cin- 
|  The  circuit  proposes  to  build  it 
site  adjacent  to  the  Sandown 
race  course,  some  15  miles  from 
ion. 

iproval  in  principle  for  the  scheme 
>een  given  by  the  Sandown  Park 
tors  and  the  whole  project  has 
to  be  given  the  necessary  plan- 
permission  by  the  local  council, 
anning  approval  is  given  it  will 
pen  all  the  year  round,  but  in 
ivenings  only  so  that  it  will  not 
fere  with  the  race  meetings.  ABC 
ct  to  open  the  drive-in  within 
t  a  year. 


Cohn  Hits  Pay-TV  in  Plea  to  the  FCC;  2nd  Session 
Warns  of  Station-Theatre  Competition 


Special  to  THE  DAILY 

WASHINGTON,  Sept.  1.— A  strong  protest  to  granting  a  pay-tv  permit  to 
tv  station  WHCT,  Hartford,  Conn.,  has  been  filed  with  the  Federal  Commu- 
nications Commission  by  Marcus  Cohn,  attorney  for  the  Joint  Committee 

Against  Toll-TV  and  the  Connecticut 
Committee  Against  Pay-TV. 

Cohn  pointed  out  to  the  Commis- 
sion why  it  is  that  each  of  almost  all 
the  theatres  in  the  small  state  of  Con- 
necticut is  a  "party  of  interest."  He  de- 
clared: 

"First  of  all,  the  supply  of  motion 
picture  films  is  limited  and  Connecti- 
cut theatres  and  WHCT  will  compete 
for  the  very  same  product.  This  is 
particularly  true  in  the  light  of  the 
WHCT  programming  representations. 
The  applicant,  in  that  portion  of  its 
( Continued  on  page  2 ) 


Dr.  Kalmus  Retires 
From  Technicolor  Posts 

The  retirement  of  Dr.  Herbert  T. 
Kalmus  from  active  service  as  con- 
sultant and  a  director  of  Technicolor, 
Inc.  and  Technicolor  Corp.  was  an- 
nounced yesterday.  Dr.  Kalmus  had 
continued  to  serve  in  both  capacities 
since  his  retirement  as  president  and 
general  manager  of  the  companies 
last  Jan.  1.  His  retirement  from  all 
executive  positions  with  Technicolor, 
Inc.  and  Technicolor  Corp.  was  ef- 
fective Wednesday. 

At  the  same  time  the  election  of 
Thomas  J.  Welsh  to  the  board  of 
directors  of  Technicolor,  Inc.  was  an- 
( Continued  on  page  3) 

Sues  in  D.C.  to  Force 
Customs  to  Free  Film 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  1.  -  Films 
Around  the  World,  Inc.,  has  filed  suit 
in  district  court  to  force  the  Customs 
Bureau  to  release  the  French  comedy, 
"Les  Jeux  de  L'Amour."  The  suit 
claims  that  the  Customs  allegation 
that  the  film  is  obscene  is  "absurd." 

The  court  also  was  told  that  the 
Customs'  plan  to  defer  action  until 
after  Labor  Day  would  interfere  with 
( Continued  on  page  5 ) 


TO  A  Convention  to 
Give  Day  to  Pay-TV 

Pay-tv  will  hold  the  spotlight  on 
Sept.  15  at  the  annual  convention  of 
Theatre  Owners  of  America  in  Los 
Angeles  when  the  entire  morning  ses- 
sion will  be  devoted  to  "Pay-TV— Beat- 
ing the  Menace,"  it  was  announced 
yesterday  by  Albert  M.  Pickus,  TO  A 
president. 

The  two-hour  session  will  be  con- 
ducted by  Philip  F.  Harling,  chairman 
of  TOA's  Anti-Pay-TV  Committee, 
and  chairman  of  the  Joint  Committee 
Against  Pay-TV,  who  will  serve  as 
moderator. 

Mitchell  Wolfson,  president  of 
Wometco  Enterprises  of  Miami,  Fla., 
and  himself  a  television  station  owner, 
( Continued  on  page  2 ) 


'Runaway  Production1  a  Major  Issue 
At  Coming  IA-AMPP  Talks:  Lehners 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Sept.  1.— "Runaway  production"  will  unquestionably  be 
one  of  major  issues  in  the  forthcoming  IATSE  negotiations  with  the  major 
producers  on  a  new  basic  and  union  contract,  John  Lehners,  business  repre- 
sentative of  Film  Editors  Local  776,   


told  Motion  Picture  Daily  follow- 
ing his  initial  meeting  today  as  chair- 
man of  IA's  committee  on  general 
proposals. 

"There  are  many  solutions  to  the 
problem  which  we  will  consider," 
Lehners  stated,  "but  our  immediate 
talks  concern  production  on  the  local 
scene." 

A  series  of  meetings  is  slated  to 


begin  next  Wednesday  which  will 
lead  to  the  determination  of  general 
proposals  to  be  made  to  the  Asso- 
ciation of  Motion  Picture  Producers, 
Lehners  reported. 

Lehners  committee  will  also  con- 
cern itself  with  wage  and  hour  con- 
ditions, while  two  other  committees 
will  discuss  its  rights  on  new  health 
and  welfare  and  pension  plans. 


Industry  Was 
Unaffected  by 
86th  Congress 

Big  Event  Was  Failure  to 
Pass  Minimum  Pay  Bill 

By  E.  H.  KAHN 

WASHINGTON,  Sept.  1.  -  The 
second  session  of  the  86th  Congress 
has  drawn  to  a  close  after  doing  little 
either  to  help  or  hurt  the  motion 
picture  industry. 

Its  major  accomplishment  was 
negative:  it  faded  to  pass  a  minimum 
wage  law.  This  means  that  the  in- 
dustry will  have  to  persist  in— or,  more 
likely,  increase— its  efforts  to  make 
sure  that  it  will  continue  to  enjoy 
its  specific  ■  exemption  from  the  law. 

This  will  probably  have  to  be  done 
in  an  atmosphere  of  greater  pressure 
for  a  new  wage  law.  Rep.  Powell  (D., 
N.Y.)— the  apparent  incoming  chair- 
man of  the  labor  committe  if  Demo- 
crats retain  control  of  the  House— 
(Continued  on  page  5) 

UA  Exploitation  Force 
Joins  Youngstein  Drive 

Exploitation  men  in  the  field  will 
participate  in  a  sales  drive  in  honor 
of  Max  E.  Youngstein,  United  Artists 
vice  president,  in  what  is  said  to  be 
the  first  time  a  joint  sales  and  pro- 
motion tribute  has  been  held  by  a  film 
company. 

Prizes  will  be  awarded  to  field  men 
and  regional  field  supervisors  in  the 
( Continued  on  page  5 ) 

Rites  Held  for  Rockett, 
Veteran  Film  Executive 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  l.-Services 
were  held  today  at  Forest  Lawn  for 
Albert  Rockett,  69,  who  died  in 
Cedars  of  Lebanon  Hospital  after  a 
long  illness.  He  had  been  vice-presi- 
dent of  the  Famous  Artists  Agency 
since  1942. 

Earlier  Rockett  had  been  produc- 
tion head  of  several  studios  including 
First  National  and  20th  Century-Fox. 
He  leaves  his  widow,  Laura,  and  a 
son,  Norman. 


Motion  Picture  Daily 


Friday,  September  2,  191  j 


PERSONAL 
MENTION 


Cohn  in  Plea  Against  Pay-TV 


( Continued  from  page  1 ) 


H 


ENRY   H.    MARTIN,  Universal 
Pictures  vice-president  and  gen- 
eral sales  manager,  will  return  to  New 
York  at  the  weekend  from  Hollywood. 
• 

James  H.  Nicholson,  president  of 
American  International  Pictures,  re- 
turned to  Hollywood  yesterday  from 
New  York. 

• 

Preston  R.  Tisch,  newly-elected 
president  of  Loew's  Hotels,  Inc.,  and 
Ernest  Emerling,  Loew's  Theatres 
advertising-publicity  director,  have 
returned  to  New  York  from  Miami 
Beach. 

• 

W.  F.  Ruffin,  Jr.,  vice-president  of 
Ruffin  Amusement  Co.,  Covington, 
Tenn.,  and  Mrs.  Ruffin  left  there 
for  a  vacation  on  the  West  Coast. 

Norman  Wasser,  manager  of  thea- 
tre sales  for  Pepsi-Cola,  and  Mrs. 
Wasser  have  left  here  on  a  three- 
week  cross-country  trip  that  will  ter- 
minate at  the  TOA  convention  in  Los 
Angeles. 

• 

Spence  Steinhurst,  of  Capitol  Re- 
leasing Corp.,  Atlanta,  has  returned 
there  from  a  trip  to  the  leading  cities 
of  Louisiana. 


Rohert  Rossen,  producer,  will  re- 
turn to  Hollywood  today  from  New 
York. 

Rosen  Appointed  N.Y. 
Continental  Sales  Rep. 

Harold  Rosen  has  been  appointed  as 
Continental  Distributing,  Inc.'s  sales 
representative  for  the  Metropolitan 
New  York  area,  it  was  announced  by 
Carl  Peppercorn,  vice  president  in 
charge  of  sales. 

Formerly  associated  for  seventeen 
years  with  Universal  Pictures  as 
booker  and  salesman,  Rosen  joined 
Continental  in  October,  1958  as  head 
booker.  Donald  Schwartz  will  assume 
Rosen's  former  post. 


NEW  YORK  THEATRES 


s—  RADIO  CITY  MUSIC  HALL — i 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 
31 R    BOGARDE  as  Franz  Liszt 
A  COLUMBIA  PICTURE  In  CliemaSwpe  &  Eastman  Color 
OH  THE  GREAT  STAGE  "FESTIVAL" 


application  relating  to  programming 
(Exhibit  8),  states  that  the  principal 
portion  of  the  programs  will  be  cur- 
rent releases  of  feature  length  motion 
pictures  and  then  proceeds  for  two- 
thirds  of  the  exhibit  to  discuss  this— 
and  only  this— one  phase  of  its  pro- 
gramming. 

"It  is  important  to  observe  that  the 
exhibit  does  not  refer  to  films  made 
especially  for  television  presentation 
or  to  films  which  have  already  been 
presented  in  theatres;  WHCT  plans 
on  telecasting,  as  a  principal  part  of 
the  program  fare  .  .  .  current  motion 
picture  releases  for  boxoffice  exhibi- 
tion. 

Cites  Loss  of  Revenue 

"Secondly,  a  resident  of  Connecti- 
cut would  obviously  not  watch  two 
motion  picture  films  at  one  time; 
therefore  a  person  who  pays  to  see 
a  film  on  WHCT  cannot,  at  the  same 
time,  be  a  patron  of  any  motion  pic- 
ture theatre,  and  to  that  extent,  a 
theatre  would  be  deprived  of  revenue 
when  a  prospective  patron  watches 
WHCT.  Of  course,  the  converse  is 
also  true. 

"Thirdly,  if  WHCT  broadcasts  a  mo- 
tion picture  film  and  it  is  subsequent- 
ly exhibited  in  a  theatre,  the  total 
available  audience  for  that  film  to  the 
theatre  would  be  diminished  for  two 
separate  reasons.  In  the  first  place, 
there  would  be  those  who  saw  it  once 
and  did  not  desire  to  see  it  again.  In 
the  second  place  (and  of  equal  im- 
portance), a  great  number  of  the  mo- 
tion picture  films  which  WHCT  plans 
to  broadcast  were  produced  specifica- 
lly for  presentation  in  a  theatre.  They 
are  dependent  for  their  quality  upon 
such  things  as  color,  response  of  large 
group  reactions  and  details  which  can 
be  discernible  only  upon  a  big  screen. 
The  presentation  of  such  films  on  tele- 
vision has  a  deleterious  effect  on  the 
public  acceptance  of  the  film  and, 
therefore,  automatically  reduces  the 
number  of  persons  (aside  from  those 
who  saw  it  on  pay  television)  who 
will  subsequently  attend  the  movie  at 
a  theatre. 

Stresses  Word-of-Mouth 

"As  the  commission  is  undoubtedly 
aware,  patronage  of  a  film  depends 
greatly  upon  advertising  by  word-of- 
mouth  and  the  initial  bad  public  re- 
action to  such  films,  when  presented 
on  television,  will  impair  the  attend- 
ance at  theatres  which  subsequently 
exhibit  the  film.  Such  word-of-mouth 
evaluations  have  no  respect  for  corpo- 
rate limits  and  state  boundaries.  What 
occurs  in  Connecticut  has  a  direct 
and  immediate  effect  on  the  attend- 
ance at  the  exhibition  of  motion  pic- 
tures (produced  for  theatre  exhibi- 
tion) throughout  the  United  States." 

Cohn  called  the  injury  to  the  exhib- 


itors for  whom  he  spoke,  "immediate, 
specific,  and  direct."  He  is  the  attor- 
ney for  the  Joint  Committee  Against 
Toll-TV  and  the  Connecticut  Com- 
mittee Against  Pay-TV,  which  has 
among  its  members  about  90  per  cent 
of  the  164  theatres  in  the  state. 

Cohn  also  represents  Stanley  War- 
ner Management  Co.,  which  owns 
the  Strand  Theatre,  a  first-run  motion 
picture  theatre  in  downtown  Hart- 
ford; Loew's,  Inc.,  which  owns  the 
Poli  Theatre  and  the  Poli  Palace,  the- 
atres in  downtown  Hartford;  Con- 
necticut Theatres,  which  owns  the 
Elm  Theatre  at  Elmwood,  a  suburb 
of  West  Hartford,  and  the  Eastwood 
Theatre,  neighborhood  house  in  East 
Hartford;  Outdoor  Theatre  Corp., 
which  owns  the  Pike  Drive-in  at  New- 
ington,  five  miles  from  downtown 
Hartford,  and  the  Manchester  Drive- 
in  Theatre  Corp.,  which  owns  the 
Manchester  Drive-in  Theatre  at  Bol- 
ton,  which  is  10  miles  from  downtown 
Hartford. 


New  'Ben-Hur'  Milestone: 
$2,000,000  at  State 

MGM's  "Ben-Hur"  reached  ai 
other  milestone  when  the  box  offi( 
gross  at  Loew's  State  here  toppe 
$2,000,000  Wednesday.  The  figu 
was  passed  at  the  matinee  perfora 
ance. 

Through  Wednesday  night,  "Be; 
Hur"  has  grossed  $2,007,039  in  ju 
513  paid  performances  since  its  won 
premiere  Nov.  18. 

Its  70  reserved  seat  engagemen 
in  the  United  States  and  Canada  hai 
rolled  up  a  total  box  office  gross  i 
more  than  $19,000,000,  and  evej 
engagement  is  still  running. 


Moral  Re- Armament 
Film  Booked  at  Warner 

"The  Crowning  Experience,"  a  fea- 
ture film  in  Technicolor  produced  by 
Moral  Re-Armament,  will  have  its 
world  premiere  at  the  Warner  Theatre 
here  starting  Oct.  21,  it  was  announced 
yesterday  by  Harry  M.  Kalmine,  vice 
president  and  general  manager  of 
Stanley  Warner  Theatres.  No  dis- 
tributor has  been  set  for  the  picture, 
it  was  learned,  with  future  policy  and 
bookings  to  be  decided  upon  after  the 
New  York  engagement. 

The  film  stars  Muriel  Smith,  of  the 
Broadway  production  of  "Carmen 
Jones."  Joel  McCrea  narrates  a  spe- 
cial prologue  while  Ann  Buckles  and 
Louis  Byles  share  co-star  billing. 

Emanuel  to  Be  Honored 

PHILADELPHIA,  Sept.  1.  -  Ed- 
ward Emanuel,  chief  barker  of  Vari- 
ety Clubs  International,  will  receive 
the  Albert  M.  Cohen  Award  for  Hu- 
manitarian Services  from  the  Ameri- 
can Legion  Post  713,  of  this  city,  at 
its  dinner  to  be  held  at  Palumbo's 
Restaurant  here  on  Sept.  19.  The 
award  will  be  presented  by  Dr.  I.  S. 
Ravdin,  a  previous  recipient  of  the 
honor. 

On  the  same  evening,  Jimmy  Du- 
rante will  present  another  award:  one 
honoring  his  late  partner,  Lou  Clay- 
ton. The  recipient  of  this  award  will 
be  announced  shortly. 

WB  Dividend  30<j: 

The  board  of  directors  of  Warner 
Brothers  yesterday  declared  a  divi- 
dend of  30  cents  on  the  common 
stock,  payable  Nov.  4  to  stockholders 
of  record  Oct.  14. 


TOA  Conclave 


■ 


(Continued  from  page  1) 
will  discuss  the  effect  of  pay-tv  upc 
theatres.    Marcus  Cohn,  Washingtc 
attorney  who  is  representing  the  JoL 
Committee  before  the  FCC  will  d{ 
cuss  legal  and  legislative  aspects 
the  problem.  Sumner  M.  Redstone 
Boston,    executive  vice-president 
Northeast  Drive-In  Theatres,  will  r< 
port  on  the  Hollywood  aspects  of  pa1 
tv. 

Harling  is  expected  also  to  repo 
on  the  Etobicoke  Telemeter  expei 
ment;  on  the  application  of  Zeniti 
RKO  General  for  a  broadcast  pay 
test  in  Hartford;  and  on  the  Joi; 
Committee's  current  nation-wk 
theatre  campaign  to  solicit  30,000,' 
signatures  from  the  public  on  pet 
tions  to  Congress  asking  it  to  legi 
latively  outlaw  pay-tv. 

Roy  Cooper  of  San  Francisc 
chairman  of  TOA's  executive  commi 
tee,  will  be  general  chairman 
Thursday  morning's  session.  Prece 
ing  the  pay-tv  segment,  Edward  ! 
Redstone  of  Northeast  Drive-Ins,  Bo 
ton,  will  describe  the  manpower  pr> 
gram  undertaken  by  his  organizatic 
as  a  means  of  attracting  interests 
and  qualified  young  people  into  tl 
theatre  industry. 


".1 


It 


Col.  Signs  Seldes 

HOLLYWOOD,  Sept.  1  -  Gilbe 
Seldes,  playwright,  critic  and  noveli 
has  been  commissioned  by  produce 
director  George  Sidney  to  write 
"portrait  in  depth"  on  Cantinflas,  st 
of  "Pepe,"  Sidney  International-Po 
Films  Internacional  production  f 
Columbia  Pictures. 


Holiday  Notice 

MOTION  PICTURE  DAILY  w 
not  be  published  on  Monday,  Septer 
ber  5,  Labor  Day. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci] 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Burea 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Waskington,  4,  D.  C.;  London  Bureau, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motit 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3 1G. 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallaghc 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ye| 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secoi; 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  10i 


_ 


R  ay,  September  2,  1960 


Motion  Picture  Daily 


I  r.  Kalmus 


( Continued  from  page  1 ) 
iced  by  John  R.  Clark,  Jr.,  presi- 
:  and  general  manager.  Welsh,  an 
utive  vice-president  and  director 
iversharp,  Inc.,  will  fill  the  vac- 
created  on  the  board  by  the 
mation  of  Dr.  Kalmus. 
i  acknowledging  the  decision  of 
Kalmus  to  retire,  Clark  made  the 
wing  statement: 

Through  his  pioneering  efforts  in 
field  of  color  cinematography  and 
his  untiring  leadership  during 
many  years  in  which  he  served 
.resident  and  general  manager  of 
inicolor  his  contributions  to  the 
lomic  success  of  the  company  and 
he  motion  picture  industry  are 
easurable. 

'Dynamic  Influence' 

)r.  Kalmus,  more  than  any  other 
pejon,  has  been  the  dynamic  influ- 
eii  which  brought  color  pictures  to 
fM  motion  picture  theatre.  As  the 
f&ijder  and  guiding  hand  of  Techni- 
•Mr,  he  sought  out  and  developed 
a  jbmmercially  practical  system  of 
co  r  photography  which  has  supplied 
th>  great  majority  of  motion  pictures 
in  iolor  since  the  company's  incep- 
tic"  Clark  said. 

;arly  in  his  career,  Dr.  Kalmus  was 
enJoyed  by  the  Bureau  of  Mines 
of  fie  Canadian  Government  to  con- 
dul  extensive  researches  on  the 
ra<(il  cobalt.  As  a  result  he  pub- 
lisjd  a  number  of  papers  which 
lie'ed  to  bring  that  important  metal 
ini*  prominence. 

,i5  Years  with  the  Company 

jr.  Kalmus'  service  with  Techni- 
colr  has  spanned  a  period  of  45 
vgls.  Innumerable  awards  and  hon- 
m'have  been  bestowed  upon  him 
du  ng  the  course  of  his  career;  among 
tkh  the  Progress  Medal  for  out- 
sfeiing  contributions  to  motion  pic- 
td  technology  and  Honorary  Life 
Mhbership  in  the  Society  of  Mo- 
tto Picture  and  Television  Engineers 
M'unique  and  pioneering  contribu- 
tto'i  to  the  Motion  Picture  Industry 
ovi  many  years";  the  Foreign  Press 
Asciation  Award  for  Scientific  Ad- 
va:ement  of  the  Motion  Picture  In- 
dtjry,  and  the  Samuel  L.  Warner 
A\"rd  for  meritorious  achievement 
in  |  lotion  picture  engineering. 

Tno  'Dimes9  Films  Set 

(OLLYWOOD,  Sept.  1.  -  Two 
rwiotional  films  for  the  March  of 
Djss  to  be  given  nation-wide  tele- 
vis  n  exhibition  during  the  National 
F<dation's  January  campaign,  will 
rojnext  week  at  20th  Century-Fox. 

)p-rank  Hollywood  star  talent 
wi  be  used  in  both  films,  which 
co  prise  "What  About  Linda?",  an 
ho  -length  "special,"  and  "Three 
W  les,"  half-hour  production. 

Siter  of  David  Fallick 

irs.  Mollie  Gelbennan,  wife  of 
Rfii  Alexander  Gelberman,  and 
sis  r  of  David  Fallick  of  the  Sargov 
&  ein  industry  law  firm  here,  died 
at  sheville,  N.  C,  Aug.  26. 


Technical  Program 
Heads  For  SMPTE  Set 

Members  of  the  technical  program 
committee  of  the  fifth  international 
congress  on  high  speed  photography 
were  announced  yesterday  by  Dr.  Max 
Beard,  congress  chairman.  The  fifth 
congress  will  be  held  Oct.  16-22  at 
the  Sheraton  Park  Hotel  in  Washing- 
ton, D.  C,  under  the  sponsorship  of 
the  Society  of  Motion  Picture  and 
Television  Engineers. 

Members  of  the  Committee  are 
Richard  O.  Painter,  General  Motors 
Proving  Ground,  associate  papers  pro- 
gram chairman;  Dr.  J.  S.  Courtney- 
Pratt,  Bell  Telephone  Laboratories, 
associate  program  chairman  for  papers 
from  abroad;  Morton  Sultanoff,  Bal- 
listic Research  Laboratories,  associate 
program  chairman  for  congress  ses- 
sions; James  A.  Moses,  U.  S.  Army 
Signal  Corps,  associate  program  chair- 
man in  charge  of  film  showings;  Dr. 
J.  S.  Courtney-Pratt,  Bell  Telephone 
Laboratories,  editorial  chairman  of 
congress  proceedings. 

Topic  Chairmen  Chosen 

Topic  chairmen  for  the  solicitation 
of  papers  in  this  country  are  Robert 
M.  Betty,  Lockheed  Missiles;  Willard 
E.  Buck;  Lincoln  L.  Endleman,  Mar- 
tin-Orlando; William  C.  Griffin,  U.  S. 
Naval  Ordnance  Test  Station;  Guy  H. 
Hearon,  Jr.,  Benson-Lehner;  William 
G.  Hyzer;  Glen  H.  Jones,  Boeing  Air- 
craft; Harry  L.  Parker,  American 
Speedlight  Co.;  Nelson  W.  Rodelius, 
Armour  Research  Foundation;  Loren 
E.  Steadman,  Convair  Astronautics; 
Morton  Sultanoff,  Ballistic  Research 
Laboratories;  Vernon  E.  Taylor,  Na- 
tional Institute  of  Health;  John  H. 
Waddell;  Willett  R.  Wilson,  West- 
inghouse  Electric  Corp.;  Charles  W. 
Wyckoff,  Edgerton,  Germeshausen  & 
Grier,  Inc. 

Prof.  Dr.-Ing.  Hubert  Schardin,  di- 
rector of  the  German-French  Research 
Institute,  is  deputy  chairman  of  the 
Congress  and  the  national  delegate 
from  West  Germany.  Congress  Chair- 
man Beard  is  associated  with  the 
Naval  Ordnance  Laboratory  in  Silver 
Spring,  Md. 


Lippert  Signs  Ryan 

HOLLYWOOD,  Sept.  1.  -  Robert 
Ryan,  in  the  highest  salary  deal  ever 
negotiated  with  Robert  Lippert,  has 
signed  to  star  in  "Royal  Northwest 
Mounted  Police"  for  Lippert's  Asso- 
ciated Productions,  Inc.,  releasing 
through  20th  Century-Fox. 

The  picture,  rolling  in  Canada  mid- 
September,  will  be  in  color  and  Cine- 
maScope,  and  is  one  of  new  series  of 
up-graded  Lippert  product.  Ryan  will 
be  paid  $150,000,  plus  expenses. 

'Song'  Week,  $173,278 

William  Goetz'  "Song  Without 
End,"  the  story  of  Franz  Liszt,  con- 
tinued its  impressive  showing  at  the 
Radio  City  Music  Hall  here  with  a 
third  week  gross  of  $173,278.  The 
Columbia  Pictures  release  has  racked 
up  a  total  of  $566,665  in  the  first 
three  weeks  of  its  run. 


Leopold  Friedman 


Loew's  Circuit 


(Continued  from  page  1) 
elected  chairman  of  the  executive 
committee,  replacing  his  brother,  and 
also  was  elected  president  of  Loew's 
Hotels,  Inc.,  a  newly  organized  sub- 
sidiary which  handles  the  company's 
diversification  activities  in  the  hotel 
field. 

Eugene  Pick- 
e  r,  Loew's 
Theatres  pres- 
i  d  e  n  t,  and 
other  members 
of  the  manage- 
ment and  board 
o  f  directors, 
continue  un- 
changed. 

The  Tisch  in- 
terests acquired 
a  25  per  cent 
stock  interest 
in  Loew's  Thea- 
tres  slightly 

more  than  a  year  ago,  at  which  time 
Laurence  Tisch  was  elected  a  direc- 
tor and  chairman  of  the  finance  com- 
mittee. Subsequently,  at  a  special 
meeting  of  Loew's  stockholders,  mem- 
bership of  the  board  was  enlarged 
and  a  majority  of  Tisch  representa- 
tives was  elected.  Laurence  Tisch  was 
elected  chairman  of  the  executive 
committee. 

Motels  Also  Planned 

Diversification  moves  already  un- 
dertaken and  now  the  province  of 
Loew's  Hotels,  Inc.,  include  con- 
struction of  a  new  hotel  on  the  site 
of  the  former  Loew's  Lexington  thea- 
tre, acquisition  of  a  site  for  a  second 
hotel  at  53d  Street  and  Seventh  Ave., 
and  acquisition  of  west  side  sites  for 
future  motels.  Further  expansion  in 
this  field  is  planned  and  the  erection 
of  new  theatres  also. 

Preston  Tisch,  the  new  Loew's 
Theatres  executive  committee  chair- 
man, is  president  of  Tisch  Hotels, 
Inc.  The  operation  includes  the  Amer- 
icana at  Miami  Beach  and  Atlantic 
City  hotels. 

Named  General  Counsel  in  1921 

Friedman  joined  the  old  Loew's, 
Inc.,  as  general  counsel  in  1921  and 
had  been  a  legal  consultant  of  the 
company's  for  six  years  before  that. 
On  the  separation  of  the  theatre  com- 
pany from  the  production-distribu- 
tion company  in  1954  under  terms  of 
the  Loew's  Federal  consent  decree, 
Friedman  was  elected  chairman  of 
the  board  of  the  theatre  company  and 
Picker  president. 

Margulies  Begins  Tour 

Stan  Margulies,  advertising  and 
publicity  director  for  Bryna  Produc- 
tions, who  is  one  of  the  five  "behind- 
the-scenes"  personalities  making  key 
city  promotional  tours  on  behalf  of 
"Spartacus,"  has  started  his  tour  of 
Philadelphia,  Boston,  Detroit  and 
Chicago. 

Margulies  was  in  New  York  City 
for  the  "Spartacus"  meeting  and  is 
the  first  of  the  five  to  start  his  pro- 
motional activity  for  the  Universal  re- 
lease. 


PEOPLE 


Lloyd  Thompson,  vice-president  of 
the  Calvin  Co.,  Kansas  City,  has  been 
cited  by  the  board  of  governors  of 
the  Society  of  Motion  Picture  and 
Television  Engineers  for  his  "out- 
standing services  as  chairman  of  the 
society's  progress  committee  in  the 
preparation  of  five  excellent  reports 
on  world  progress  on  motion  picture 
and  television  engineering  and  instru- 
mentation and  high-speed  photog- 
raphy." 

Thompson  will  retire  this  year  as 
chairman  of  the  progress  committee 
and  will  be  succeeded  by  John  M. 
Calhoun,  assistant  director  of  the 
manufacturing  experiments  division  of 
Eastman  Kodak  Co.,  Rochester,  N.Y. 

□ 

Richard  K.  Mangum,  of  Flagstaff, 
Ariz.,  a  graduate  of  the  University 
of  Arizona,  class  of  1959,  has  won 
second  prize  of  $50  in  the  Nathan 
Burkan  Memorial  Competition  spon- 
sored by  the  American  Society  of 
Composers,  Authors  and  Publishers 
at  the  University  of  Arizona. 

□ 

Sig  Maitles  has  been  engaged  by 
Alfred  Zugsmith,  producer-director  of 
"Dondi"  for  Allied  Artists,  as  promo- 
tional consultant  on  the  picture.  A 
35-city  tour  by  David  Kory,  who  stars 
in  the  picture,  is  planned  to  coincide 
with  the  film's  release  at  Christmas. 

□ 

Marvin  Paige  has  joined  the  Para- 
mount studio  casting  department  in 
Hollywood  under  Bert  McKay,  cast- 
ing director.  His  first  assignment  will 
be  on  the  Jurow-Shepherd  production, 
"Breakfast  at  Tiffany's." 

Eastern  Management 
Has  Enrolled  in  TOA 

Eastern  Management  Corp.,  opera- 
tors of  five  New  Jersey  drive-ins,  and 
three  indoor  theatres  in  New  Jersey, 
Ohio,  and  Colorado,  has  enrolled  in 
Theatre  Owners  of  America,  it  was 
announced  by  Albert  M.  Pickus,  TOA 
president.  The  circuit,  whose  head- 
quarters are  in  Newark,  N.J.,  was 
represented  by  Sheldon  Smerling  in 
contacting  TOA.  It  operates  the 
Totowa,  Union,  Morris  Plains,  Pa- 
ramus  and  Troy  Hills  Drive-ins  in  the 
New  Jersey  communities  of  those  same 
names;  the  Elwood  Theatre  in  New- 
ark, the  big  Hippodrome  Theatre  in 
Cleveland,  and  the  Towne  Theatre  in 
Denver. 

The  Smerling  organization  becomes 
the  sixth  large  circuit  to  join  TOA 
during  the  past  six  months.  Recent 
new  members  include  Loew's  Thea- 
tres, Pitts  Theatres  in  Virginia, 
Chakeres  in  Ohio,  Standard  in  Wis- 
consin, and  Interboro  in  New  York. 
The  Virginia  Motion  Picture  Theatres 
Association  also  affiliated  with  TOA 
last  month. 


Now  in  preparation— \he  1961  Editions  of 
MOTION  PICTURE  ALMANAC 

.  .  .  TELEVISION  ALMANAC 

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business  world  of  the  screen.  Each  supplies  the  up-to-date 
facts  of  industrial  structure,  performance,  companies,  or- 
ganizations, products  and  services  in  its  own  particular 
field— plus  data  pertinent  to  both  motion  pictures  and 
television.  With  identical  biographical  sections,  the  Al- 
manacs provide  the  only  Who's-Who  of  these  inter- 
related industries.  Every  edition  is  sold  out  soon  after 
publication— to  make  sure  of  your  copy  or  set,  you  are 
advised  to  send  in  your  order  early.  There's  a  convenient 
coupon  below. 

■ 

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1961 

INTERNATIONAL 

Motion  Picture 

ALMANAC 


1961 


INTERNATIONAL 

Television 

ALMANAC 


Whai 

Where  in  Television  and  Radio 


i 


I  day,  September  2,  1960 


Motion  Picture  Daily 


liana  Andrews  Praises 
Jiy-TV  in  Albany  Talk 

Special  to  THE  DAILY 
IkLBANY,  N.  Y.,  Sept.  l.-Support 
fi|  "pay  television"  is  being  expressed 
I  the  air  in  this  section,  apparently 
■pout  answer  by  those  opposed  to 
tl  idea. 

j)ana  Andrews,  who  will  begin 
irldng  "Madison  Avenue"  for  20th 
(jitury-Fox,  Sept.  15,  said  in  inter- 
el  vs  here  yesterday  that  he  favors 
"jjy  tv"  under  the  Zenith  system. 

le  identified  this  as  the  one  which 
tJ  O'Neil  interests  will  use  in  an 
ejeriment  at  Hartford. 

currently  starring  in  "Two  for  the 
S  saw"  at  the  Colonie  Musical  The- 
at  ,  tlie  long-time  actor  opined  that 
"'hdison  Avenue"— the  controversial 
Hire  of  which  presumably  caused 
■iy  in  reaching  the  cameras— will 
■ve  an  entertaining  film. 

juzie  Parker  and  Hope  Lange  also 
w  appear  in  the  cast. 

!>ecently,  Gore  Vidal,  who  has 
wrten  for  both  the  stage  and  screen, 
plnped  in  an  interview  via  WRGB- 
Tj  Schenectady,  for  paid  television. 
H  declared  it  would  provide  a 
sniler  but  quality  audience— as  con- 
telted  with  the  present  mass  group, 
tbyhom  "products  are  sold." 

idal  is  campaigning  as  Democratic 
calidate  for  Congress  in  the  predom- 
injitly  Republican  29th  district. 

ibnroc  Film  Is  Big 
Ii  Pennsylvania  Dates 

Let's  Make  Love,"  20th  Century- 
film  starring  Marilyn  Monroe  and 
Montand,  opened  yesterday  in 
:ted  Pennsylvania  engagements  to 
ses  far  ahead  of  such  top  20th 
)ffice  attractions  as  "Sink  the  Bis- 
ck,"  "Rally  'Round  the  Flag, 
if  and  "Say  One  for  Me." 
t  the  Boyd  Theatre  in  Allentown, 
ve"  hit  $759  to  "Bismarck's"  $469, 
"Rally's"  $711.  At  the  Boyd  The- 
in  Easton,  "Love"  had  $543  to 
One's"  $464,  "Bismarck's"  $244, 
"Rally's"  $295,  and  at  the  Com- 
rd  Theatre  in  Scranton,  "Love" 
sed  $638  to  "Bismarck's"  $510. 
l  Atlantic  City,  "Love"  playing 
roximately  the  same  time  of  the 
■  as  "Seven  Year  Itch,"  grossed 
,323  in  a  week  at  the  Hollywood 
atre  to  "Itch's"  $10,442  playing 
Warner  for  a  week, 
he  film  is  due  to  open  in  more 
igements  over  the  Labor  Day 
kend. 


Industry  Was  Unaffected  by  86th  Congress 


pal  for  Cinerama 
Ij  Columbus  Signed 

rrangements  have  been  completed 
the  presentation  of  "This  Is  Cin- 
ia"  in  the  RKO  Grand  Theatre  in 
imbus,  Ohio,  it  was  announced 
jointly  by  Harry  Mandel,  RKO 
atre's  vice  president,  and  B.  G. 
lze,  vice  president  of  Cinerama, 
The  premiere  performance  will 
leld  on  the  evening  of  Thursday, 
.  3. 

en  shows  will  be  presented  weekly 
be  RKO  Grand,  the  only  theatre 
Central  Ohio  equipped  to  present 
:rama. 


{Continued  from  page  1) 
has  already  said  that  a  wage  bill  pro- 
viding for  a  pay  floor  of  $1.25  hourly, 
covering  over  3,000,000  more  work- 
ers, and  applying  to  enterprises  that 
do  business  in  more  than  one  state 
will  be  priority  project  in  the  January 
session. 

Little  tax  action  affected  the  in- 
dustry this  year.  Of  considerable 
benefit  will  be  a  technical  measure 
that  permits  American  firms  doing 
business  overseas  to  choose  between 
the  "overall"  and  "per-country" 
limitations  on  the  foreign  tax  credit. 
This  is  deduction  from  U.S.  tax  per- 
mitted in  consideration  of  taxes  paid 
abroad. 

Tax  Laws  to  Be  Re-Written 

The  general  tax  program  sup- 
ported by  the  industry— including 
elimination  of  the  30  per  cent  with- 
holding tax  on  certain  remittances 
and  special  allowances  to  people 
whose  highest  earnings  are  concen- 
trated in  a  short  span  of  years— was 
not  even  given  active  consideration 
by  the  tax-writing  ways  and  means 
committee.  Next  year,  Chairman 
Mills  (D.,  Ark.)  plans  to  have  the 
group  begin  a  wholesale  re-writing 
of  the  tax  laws.  This  may  afford  an 
opportunity  for  the  industry  to  pre- 
sent its  case  to  the  legislators. 

The  foreign  investment  incentive 
tax  act,  H.R.  5,  passed  by  the  House 
after  being  greatly  watered  down 
from  its  original  version,  died  in  the 
closing  hours  of  the  session  when  the 
Senate  Finance  Committee  formally 
disapproved  it. 

Sure  to  come  up  next  year  is  a 


proposal  made  by  Rep.  Lindsay  (R., 
N.Y.)  and  Senator  Javits  (R.,  N.Y.) 
to  remove  the  Federal  tax  on  admis- 
sions to  legitimate  dramatic  and  musi- 
cal performances.  Motion  picture 
admissions  would  remain  subject  to 
present  tax.  This  proposal  is  strongly 
opposed  by  Compo  unless  movies  are 
blanketed  in. 

A  major  activity  for  the  motion 
picture  industry— hearings  before  the 
Granahan  (D.,  Pa.)  subcommittee  of 
the  Post  Office  Committee— came  to 
nothing  as  far  as  Congressional  action 
is  concerned.  Though  MPAA  repre- 
sentatives—including Eric  Johnston, 
Margaret  Twyman,  and  Code  Admin- 
istrator Geoffrey  Shurlock— testified  at 
length,  the  subcommittee  took  no  ac- 
tion beyond  publishing  the  hearings. 
This  has  led  some  people  to  question 
whether  the  group  actually  had  a 
legislative  purpose  in  mind  in  seek- 
ing the  hearings.  To  the  extent  that 
the  subcommittee  provided  a  forum 
for  the  presentation  of  the  industry's 
views,  the  hearings  cannot  be  said 
to  have  been  a  complete  waste  of 
time. 

No  Censor  Bill  Passed 

Bills  that  implied  a  threat  of  cen- 
sorship of  motion  pictures  and  other 
media  did  not  get  through  the  Con- 
gress. A  proposal  by  Senators  Scott 
(R.,  Pa.)  and  Mundt  (R.,  Dak.)  to  in- 
vestigate "noxious"  material  available 
to  the  public  passed  the  Senate  but 
was  not  acted  on  in  the  House.  A 
similar  measure  introduced  in  the 
House  by  Rep.  Oliver  (D.,  Me.)  was 
not  brought  to  the  floor. 

A  bill  requiring  that  imports  be 


Sues  in  D.C. 

( Continued  from  page  1 ) 
exploitation.  "A  moving  picture  is,  in 
a  very  real  sense,  a  perishable  article 
and  loses  substantial  value  with  the 
passage  of  time,"  the  company  assert- 
ed in  its  request  for  a  quick  deter- 
mination by  the  court. 

The  company  also  claimed  there  is 
no  constitutional  basis  for  prior  cen- 
sorship of  moving  pictures.  It  said 
that  the  Customs  Bureau's  delay  in 
ruling  on  the  film  is  an  abuse  of  its 
powers. 

Assistant  Commissioner  of  Customs 
David  B.  Strubinger  maintained,  how- 
ever, that  the  bureau  is  "acting  within 
our  legal  authority."  The  bureau 
wants  a  consultant  to  review  some 
scenes  in  the  film. 

The  distributors  cited  the  first  and 
fifth  amendments  to  the  Constitution 
in  its  suit.  It  said  Customs'  action  vio- 
lated the  right  of  freedom  of  speech 
and  communication  and  that  it  was 
being  deprived  of  due  process  of  law. 

'Flags'  to  Brooklyn 

Dino  DeLaurentiis'  "Under  Ten 
Flags"  will  have  its  first  New  York 
showing  today  at  the  Brooklyn  Para- 
mount Theatre.  "Walk  Like  a 
Dragon"  will  make  its  local  debut  on 
the  same  bill.  Both  are  Paramount  re- 
leases. 


Youngstein  Drive 

(Continued  from  page  1) 

33  competing  branches  in  the  United 
States  and  Canada  on  the  basis  of  ex- 
ploitation campaigns  developed  for  the 
sales  drive  in  their  respective  areas. 

Co-captains  of  the  22-week  drive 
awarding  more  than  $60,000  in  prizes 
are  William  J.  Heineman,  vice  presi- 
dent, and  David  V.  Picker,  executive 
assistant  to  President  Arthur  B.  Krim. 

The  sales  drive  covers  billings,  col- 
lections and  playdates  and  will  be 
run  in  two  laps  and  a  final  stretch 
period.  Initial  lap  of  nine  weeks  ends 
Oct.  1,  with  the  second  lap  closing 
Nov.  26  and  the  stretch  drive  ending 
Dec.  31.  The  exchanges  are  aligned 
in  three  groups. 


marked  with  their  country  of  origin 
was  passed  by  both  houses.  It  has  a 
negative  significance  to  the  motion 
picture  industry.  Its  passage-thought 
of  as  a  modernization  of  the  mark-of- 
origin  laws-makes  it  less  likely  that 
active  consideration  will  be  given 
next  year  to  a  bill  introduced  by  Rep. 
Roosevelt  (D.,  Calif.)  which  would 
require  that  the  country  of  origin  be 
shown  when  films  made  abroad,  or 
with  foreign-recorded  soundtracks, 
are  shown  in  the  U.S. 

GA&F  Move  Failed 

Measures  providing  for  the  sale  to 
U.S.  citizens  of  General  Aniline  & 
Film  Corp.— vested  by  the  government 
in  the  course  of  World  War  II,  failed 
of  enactment.  Along  with  other  pro- 
visions dealing  with  war  damage 
claims,  the  industry's  effort  to  obtain 
compensation  for  losses  suffered  in 
the  Philippines  was  unsuccessful. 

The  so-called  "anti-payola"  bill, 
which  permits  the  Federal  Communi- 
cations Commission  to  fine  broadcast- 
ers who  engage  in  prohibited  mal- 
practices willfully  or  repeatedly,  was 
enacted.  In  the  course  of  Congression- 
al debate,  it  was  made  clear  that  the 
purpose  of  the  bill  is  not  to  stop  cer- 
tain industry  practices  in  manufac- 
turer-producer cooperation,  which 
are  not  considered  unfair. 

A  bill  to  govern  community  an- 
tenna systems  was  debated  extensive- 
ly but  not  passed.  FCC  was  given  au- 
thority to  license  re-broadcasting 
activities. 

O'Mahoney  Proposal  Halted 

Hearings  were  held  before  the  Sen- 
ate patents  subcommittee  on  legis- 
lation that  would  have  made  changes 
in  patent  and  copyright  laws.  Ellis 
Arnall,  spokesman  for  Walt  Disney, 
testified  in  favor  of  a  bill  sponsored 
by  Senator  Talmadge  (D.,  Ga.)  that 
would  treat  cartoon  characters  as  ob- 
jects of  art  eligible  for  copyright 
treatment— as  they  now  are.  Arnall  op- 
posed the  O'Mahoney  (D.,  Wyo.)  bill 
which  would  have  given  cartoons 
patent  rights  with  two  periods  of 
renewal.  Indications  are  that  prog- 
ress was  made  in  modifying  the  gov- 
ernment's position  on  the  O'Mahoney 
legislation.  The  proposal  was  stopped 
for  this  year,  in  any  case. 

The  appropriation  for  the  Justice 
Department  was  passed  with  an  in- 
crease of  about  $250,000  for  the  anti- 
trust division. 


NeW  Cristal,  SaXOn  PactS        Bicks  Appointment  Unconfirmed 


HOLLYWOOD,  Sept.  1.  -  Two  of 
Universal  -  International's  contract 
stars,  John  Saxon  and  Linda  Cristal, 
have  had  their  long-term  contracts 
with  the  studio  renewed  this  week,  it 
was  announced  by  Edward  Muhl, 
U-I  vice-president  in  chargs  of  pro- 
duction. 

Others  currently  on  the  Universal 
contract  list  include  Rock  Hudson, 
Sandra  Dee,  John  Gavin,  Ward  Ram- 
sey, Tony  Curtis,  Audie  Murphy  and 
Susan  Kohner.  The  latter  three  are 
on  non-exclusive  basis. 


The  Senate  failed  to  confirm  the 
appointment  of  Robert  A.  Bicks  as 
assistant  attorney  general  in  charge 
of  the  division.  He  has  been  assured 
of  continued  tenure  by  President 
Eisenhower. 

The  U.S. I. A.  appropriation  was 
trimmed  by  the  House,  which  put  in 
$3.9  million  for  informational  media 
guaranties,  including  the  film  pro- 
gram. This  works  out  to  a  net  usable 
increase  of  roughly  $500,000,  of 
which  part  will  be  devoted  to  film, 
and  part  to  printed,  media. 


i 


20th  IS  ALWAYS  001 T 


GEORGE  STEVENS* 


The  first  mot/on  picture 
to  utilize  the  talents 
of  CARL  SANDBURG! 


~< 

v.- 


1LIZABETH  TAYLOR  arrives  in  Europe 

to  begin  product/on  of  long-awaited  CLEOPATRA! 
CAROL  HEISS  to  make  film  debut  in 

SNOW  WHITE  and  the  THREE  STOOGES! 


- 


DEBORAH  KERR 


TO  STAR  IN 
"THE  INNOCENTS" 


Jack  ("Room  At  The  Top") 
Clayton  will  produce 
and  direct! 


■ 

mm 


lot  jOuJOi  £  jLji 


Rodgers  &  Hammerstein's 
biggest  hit,  to  be  filmed  in 
near  future! 


;  ;  • 


ESj 


P 


1  TO  _  1  ^ 

READY  FOR  CHRISTMAS! 


World  Premiere 
set  for  Chicago! 


TITLE  TUNE  OF 


Written  and  recorded 
by  JOHNNY  ("Sink  The 
Bismarck")  HORTON! 


continues  setting 
world-wide  pace  with  every  record  smashed  in  Copenhagen  I 


iiuiliiulililiiwi 

JA  88,  NO.  46 


NEW  YORK,  U.S.A.,  TUESDAY,  SEPTEMBER  6,  1960 


TEN  CENTS 


■ 

j  Sales 

le  Decision 
I  WB,  AFM 
)ppute  Today 

ling  of  Post-' 48  Deal 
mponed:  Court  Request 


I  District  Judge  William  Her- 
fls  expected  to  hand  down  a  de- 
m  today  on  the  request  of  the 
H:an  Federation  of  Musicians  for 
■horary  and  permanent  injunction 

■  rain  Warner  Brothers  from  con- 
Id  .ting  a  deal  for  the  sale  of  some 
lpost-1948  films  to  television. 

m  Friday  Judge  Herlands  advised 
all  for  both  sides  that  "the  press 

■  cial  business"  has  made  it  im- 

■  e  to  reach  a  comprehensive  de- 
■bn  the  AF  of  M  petition  and  on 

■  rs'  motion  for  dismissal  of  the 
I  He  said  that  he  needed  more 

■  >  study  the  case,  and  both  par- 
i  reed  to  wait  until  today. 

■  its  side  Warner  also  agreed  to 
dne  until  today  final  closing  of 
1.1  to  sell  122  post-'48  films  for 
1  ( Continued  on  page  4 ) 


i  Vs.  'Blue  laws' 
ted  by  Two  Groups 

From  THE  DAILY  Bureau 

SHINGTON,  Sept.  5.-A  brief 
that  state  "blue  laws"  be  de- 
unconstitutional  has  been  sub- 
to  the  Supreme  Court  by  The 
al  Community  Relations  Advis- 
!)ouncil    and    The  Synagogue 
il  of  America.  The  Court  is  to 
irguments  this  fall  concerning 
mstitutionality  of  "blue  laws" 
nsylvania  and  Massachusetts. 

groups'    brief    asserted  that 
y  "blue  laws"  are  in  violation  of 
astitutional  ban  on  laws  respect- 
e  establishment  of  religion, 
court  was  told  in  the  brief  that 
cement  of  compulsory  Sunday 
Bance  laws  constitutes  serious  in- 
nnent  of  their  civil,  religious  and 
nic  rights  and  imposes  a  heavy 
■h  upon  their  adherence  to  their 
us  beliefs." 


HVISION  TODAY— page  4 


TOA  to  Explore  Merchandising  Using 
Theme  of  Editorial  in  'M.  P.  Herald1 

Merchandising  as  a  job  for  every  man  connected  with  the  motion  picture 
industry  will  be  explored  by  the  Theatre  Owners  of  America  at  its  13th  annual 
convention  at  the  Ambassador  Hotel  in  Los  Angeles  by  a  special  panel  from 
production  and 
theatres  it 
was  announced 
at  the  weekend 
by  Albert  M. 
Pickus,  TOA 
president. 

The  business 
session   on  the 
final   day,  Fri- 
d  a  y  morning, 
Sept.    16,  will 
be  devoted  to 
m  e  r  c  h  andis- 
ing  with  Mar- 
tin Quigley,  Jr., 
editor  of  Motion  Picture  Herald  and 
originator  of  the  Herald  Merchandis- 
ing Forums,  presiding  as  moderator. 

The  theme  of  the  session— "A  Job 
for  Every  Man— Merchandising"— was 
the  title  of  an  editorial  written  by 
Quigley  stressing  that  no  matter  what 
job  a  man  holds  in  the  industry  mer- 
chandising is  an  important  part  of  that 
job. 

A  "panel"  consisting  of  producers, 
actors,  studio  publicity  men,  theatre 
executives  and  theatre  advertising  di- 
rectors, will  each  speak  briefly  on 
their  role  in  the  over  all  merchandis- 
ing job.  The  last  half  of  the  two-hour 
session  will  be  devoted  to  answer- 
ing queries  posed  by  a  board  of  thea- 
( Continued  on  page  2 ) 


il 

Martin  Quigley,  Jr. 


Lauds  Radio's  Power 
In  'Selling'  a  Film 

Special  to  THE  DAILY 

ALBANY,  N  .Y.,  Sept.  5.  -  Radio's 
effectiveness  in  "selling"  a  motion  pic- 
ture is  far  greater  than  some  leading 
industry  people  may  believe. 

Schine-owned  WPTR's  recent, 
sharp  increase  in  the  amount  of  film 
copy  "carried,"  plus  the  results  ob- 
tained, are  proof  of  this,  so  Duncan 
Mounsey,  vice-president-general  man- 
ager of  50,000-watt  station,  stated  in 
a  comment  on  the  Motion  Picture 
Daily  report  (a  fortnight  ago)  of  tele- 
(Continued  on  page  6) 

To  Remodel  Embassy; 
Make  It  First-Run 

The  Embassy  Theatre  at  46th 
Street  and  Broadway  will  shortly  re- 
turn to  first-run  status  after  nearly 
30  years  in  the  newsreel  theatre  cate- 
gory. 

Norman  Elson,  president  of  Guild 
Enterprises,  which  operates  the  Em- 
bassy and  the  Guild  50th  Street  The- 
atre in  Rockefeller  Center  as  well  as 
theatres  on  upper  Broadway  and  in 
(Continued  on  page  6) 


Ghana  Film  Fans  Eager,  Johnston 
Reports,  But  Sees  Censorship  Stirring 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  5.— The  motion  picture  theatre  box  office  is  jingling 
merrily  in  Ghana,  Eric  Johnston,  MPEAA  president,  says  in  the  second  of 
a  series  of  reports  on  his  African  business  trip. 

"There  is  only  one  way  to  describe 
the  movie  situation  in  this  new  na- 
tion of  6,500,000  persons,"  says 
Johnston. 

"The  people  love  the  movies.  At- 
tendance is  increasing  all  the  time. 
New  theatres  are  constantly  under 
construction  to  accommodate  the 
crowds. 

"But  the  people's  love  for  the  mo- 
vies is  not  shared  by  everyone  in 
Ghana.  There  is  a  censorship  prob- 
lem. I  learned  of  it  in  a  long  talk 
with  the  Minister  of  Information, 
Kweku  Boateng. 

"He    feels    that    motion  pictures 


should  be  shown  only  for  a  purpose. 
That  purpose,  as  he  puts  it,  is  to 
advance  the  interests  of  the  people 
and  the  state.  He  is  thinking  of  im- 
posing a  decree,  which  he  is  au- 
thorized to  do,  to  keep  all  objection- 
able films  from  Ghana.  He  said,  how- 
ever, he  would  discuss  the  matter 
further  before  taking  any  action. 

"What  kind  of  films  does  Minister 
Boateng  favor?  He  wants  only  mo- 
vies dealing  with  subjects  related  to 
progress  and  growth,  such  as  Frank- 
lin D.  Roosevelt's  New  Deal  projects, 
( Continued  on  page  3 ) 


Meet  Sunday 

Reelection  of 
TOA  Officers 
Is  Predicted 


Importance  of  "Unfinished 
Business'  Seen  Imperative 

Reelection  of  the  present  Theatre 
Owners  of  America  administration 
headed  by  Albert  M.  Pickus,  president, 
for  another  year 
i  s  confidently 
expected  among 
TOA's  member- 
ship. 

The  nominat- 
ing committee, 
of  which  Ern- 
est G.  Stellings 
o  f  Charlotte, 
N.  C,  is  chair- 
man, will  meet 
next  Sunday  in 
the  Ambassador 
Hotel,  Los  An- 
geles, at  which 
time  the  decision  on  the  slate  of  offi- 
cers for  the  ensuing  year  is  scheduled 
( Continued  on  page  2 ) 


Albeit  Pickus 


Jerrold  f  Harman-Kardon 
Approve  Consolidation 

The  boards  of  directors  of  Jerrold 
Electronics  Corp.,  Philadelphia,  and 
Harman  -  Kardon,  Inc.,  Westbury, 
New  York,  have  approved  in  principle 
a  consolidation  of  the  two  electronic 
companies. 

In  making  the  announcement,  Mil- 
ton J.  Shapp,  president  of  Jerrold,  and 
Sidney  Harman,  president  of  Harman- 
( Continued  on  page  3) 

WB  Stock  Transactions 
Feature  S.E.C.  Report 

From.  THE  DAILY  Bureau 

WASHINGTON,  Sept.  5.  -  Trans- 
actions in  the  stock  of  Warner  Broth- 
ers Pictures  stand  out  among  the  deal- 
ings reported  by  "insiders"  to  the  Se- 
curities and  Exchange  Commission 
during  the  period  from  July  11  to 
Aug.  10,  1960. 

Jack  L.  Warner,  officer  and  director, 
acquired  30,000  shares  in  July 
(Continued  on  page  3) 


2 


Motion  Picture  Daily 


Tuesday,  September  6,  1! 


TOA  Officers 

( Continued  from  page  1 ) 
to  be  made.  The  results  will  be  re- 
ported to  the  meetings  of  the  board 
of  directors  and  executive  committee 
on  Monday,  and  to  the  TOA  annual 
convention  at  the  first  luncheon  ses- 
sion next  Tuesday. 

Supporting  the  widespread  belief 
that  TOA  this  year  will  depart  from 
its  custom  of  naming  a  new  slate  of 
officers  at  each  annual  convention  is 
the  fact  that  numerous  projects  of  top 
importance,  which  were  initiated  by 
or  during  the  current  administration 
headed  by  Pickus,  are  in  an  uncom- 
pleted stage  and,  it  is  felt,  should 
have  the  uninterrupted  attention  of 
the  present  officers. 

Production  Most  Vital 

Among  such  projects,  all  of  wide 
interest  to  exhibition,  are  the  various 
plans  and  activities  designed  to  de- 
velop an  increase  in  production. 

TOA  is  pledged  to  help  obtain 
guaranteed  playing  time,  for  example, 
for  pictures  to  be  produced  by  the 
new  subsidiaries  of  America  Corp., 
the  parent  of  Pathe  Laboratories. 
Plans  for  the  first  of  the  productions 
are  scheduled  to  be  detailed  at  the 
Los  Angeles  convention  next  week, 
and  a  TOA  committee  is  scheduled  to 
meet  with  Pathe  officials  in  Los  An- 
geles Thursday. 

TOA  also  is  cooperating  in  getting 
the  new  production  company  spon- 
sored by  the  American  Congress  of 
Exhibitors  into  being  and  will  resume 
its  conferences  with  Screen  Producers 
Guild  representatives  in  Hollywood 
on  Friday.  The  latter  are  designed  to 
develop  a  program  of  mutual  coopera- 
tion and  assistance,  including  means 
of  increasing  production. 

Pay  Television  on  Agenda 

Also  in  an  "unfinished  business" 
stage,  and  of  top  flight  importance  to 
all  of  exhibition,  is  the  Anti-Pay  TV 
Committee  campaign  to  have  legis- 
lation enacted  barring  toll  television. 

Consent  decree  revision  prospects, 
anti-censorship  work  and  other  major 
activities  also  are  among  those  in  a 
state  of  development  or  transition 
which,  it  is  felt,  would  be  benefited 
most  by  the  continuation  of  the  Pick- 
us administration  in  office  for  an- 
other year. 

So  widespread  in  TOA  ranks  is 
this  conviction  that  it  would  appear 
the  only  task  of  Stellings'  nominating 
committee  when  it  meets  on  Saturday 
will  be  its  effectiveness  in  being  able 
to  obtain  the  consent  of  the  present 


PERSONAL  MENTION 


Studio,  Offices  and  Workrooms. 
Broadway  and  40's.  Units  from  500 
ft.  to  1500  ft.  Centrally  air-condi- 
tioned and  elaborately  decorated. 
Special  arrangements  for  film  pro- 
ducers, editorial  services  or  ani- 
mators. 

Mr.  Alfonso,  Oxford  7-4323 


ARNOLD  M.  PICKER,  United 
Artists  vice-president  in  charge 
of  foreign  distribution,  returned  to 
New  York  over  the  weekend  from 
Hong  Kong.  Al  Katz,  foreign  division 
manager,  is  remaining  in  the  Far  East 
for  additional  sales  conferences. 
• 

Edward  E.  Sullivan,  20th  Cen- 
tury-Fox publicity  director,  left  New 
York  at  the  weekend  for  Hollywood. 
• 

Mahcia  Ann  Jaffe,  of  New  Ro- 
chelle,  daughter  of  Leo  Jaffe,  first 
vice-president  and  treasurer  of  Co- 
lumbia Pictures,  has  become  engaged 
to  Mortimer  Margoluis,  of  Mamaro- 
neck. 

• 

Stanley   Kramer   will   return  to 
New  York  from  Europe  on  Thursday. 
• 

Mrs.  Martin  Leichter  gave  birth 
at  Forest  Hills  General  Hospital  last 
week  to  a  son,  Steven  Mark.  Father 
is  manager  of  the  Gold  Medal  Studios. 
• 

Milton     Dureau,     co-owner  of 
Masterpiece   Pictures,   New  Orleans, 
has  returned  there  from  Atlanta. 
• 

Joan  Puckett,  daughter  of  Mrs. 
Polly  Puckett,  secretary  at  Capitol 
Releasing  Corp.,  Atlanta,  was  married 
in  College  Park,  Ga.,  to  Kenneth 
Lavender. 

• 

Leonard  Allen,  of  the  Paramount 
office  in  Atlanta,  has  returned  there 
from  New  Orleans. 


Turner,  head  of 
paign     for  "The 


ROBERT  MOCHRIE,  M  -  G  -  M 
general  sales  manager;  Bernie 
Serlin,  of  the  home-office  advertis- 
ing-publicity department,  and  Terry 
the  radio-tv  cam- 
Village  of  the 
Damned,"  returned  to  New  York  on 
Friday  from  Cincinnati. 

• 

Samuel  P.  Norton,  vice-president 
of  Cinemiracle  Pictures  Corp.,  is  in 
Salt  Lake  City  from  New  York. 
• 

Charles  Lester,  former  Southern 
district  manager  for  National  Screen 
Service,  Atlanta,  has  returned  there 
with  Mrs.  Lester  from  a  tour  of 
Europe. 

• 

Sidney  Cooper,  United  Art- 
ists Southern  and  Central  division 
manager,  and  Fred  Goldberg,  na- 
tional director  of  advertising-publicity, 
have  returned  to  New  York  from 
Charlotte,  Atlanta,  New  Orleans  and 
Dallas. 

• 

Marlon  Brando,  Sr.,  president  of 
Pennebaker  Productions,  and  Mrs. 
Brando,  have  left  New  York  for  Lon- 
don and  Paris. 

• 

Joshua  Logan,  producer-director, 
will  leave  Europe  on  Sept.  16  aboard 
the  "Liberte"  for  New  York. 

• 

Leon  Leonedoff,  Radio  City  Mu- 
sic Hall  producer,  has  returned  to 
New  York  following  a  six-week  talent- 
search  trip  to  Brazil. 


officers  to  remain  at  their  posts  for 
another  year. 

Those  serving  in  the  Pickus  ad- 
ministration are:  George  G.  Kera- 
sotes,  chairman  of  the  board;  Roy 
Cooper,  chairman  of  the  executive 
committee,  Spencer  Leve,  John  Stem- 
bler,  John  H.  Rowley  and  Sumner 
Redstone,  assistants  to  the  president; 
Robert  Livingston,  secretary;  S.  H. 
Fabian,  treasurer;  Sam  Pinanski,  hon- 
orary board  chairman,  and  with  Her- 
man Levy  as  general  counsel  and 
Joseph  Alterman,  assistant  secretary. 

Regional  vice-presidents  and  mem- 
bers of  the  executive  committee  also 
are  expected  to  be  requested  to  con- 
tinue in  office. 

Serving  on  the  nominating  com- 
mittee with  Stellings  are:  Pinanski, 
Kerasotes,  Sidney  Markley,  C.  E. 
Cook,  J.  J.  Rosenfield  and  Stembler. 

'Windjammer"  Slated 

Cinemiracle's  "Windjammer"  will 
open  in  two  new  situations  during  the 
month  of  October:  on  Oct.  12  at  the 
Keswick  Theatre,  Glenside,  Pa.,  a 
suburb  of  Philadelphia,  and  on  Oct. 
25  at  the  King  Theatre,  Lancaster,  Pa. 


Dr.  Pepper  Officials 
To  Be  at  Trade  Show 

Four  officials  of  the  Dr.  Pepper 
Company  of  Dallas,  Tex.,  will  man 
their  firm's  display  at  the  motion  pic- 
ture industry  trade  show  to  be  staged 
in  conjunction  with  the  13th  annual 
convention  of  Theatre  Owners  of 
America  at  the  Ambassador  Hotel  in 
Los  Angeles,  Sept.  13-16. 

The  Dr.  Pepper  Company  will  ex- 
hibit the  latest  models  of  its  fountain 
dispensers,  and  will  serve  free  Dr. 
Pepper  soft  drinks.  Manning  the 
booths  will  be  Bob  Stone,  vice-presi- 
dent for  fountain  sales,  Bill  Hughes, 
Jerry  Tripod  and  Bill  Rautenberg. 

Starting  'Back  Street9 

HOLLYWOOD,  Sept.  5.  -  Pro- 
ducer Ross  Hunter  and  director  David 
Miller,  accompanied  by  actor  John 
Gavin  and  a  Universal  camera  crew 
leave  Tuesday  for  two  days  of  pre- 
production  filming  on  "Back  Street," 
Ross  Hunter-Carrollton  production 
scheduled  to  roll  on  the  U-I  lot  on 
Sept.  19. 


TOA-'Herala 


( Continued  from  page  1 )  M 
tre  operators  and  advertising  exe*1 
tives. 

Members  of  the  panel  and  qv 
tioning  board  will  then  split  up  j 
the  TOA  luncheon  which  will  foil 
so  that  each  will  sit  at  a  diffeif 
table  to  continue  merchandising  l; 
cussions  during  the  lunch.  One  dli 
at  each  table  will  be  designated  i :  3 1 
"secretary"  to  take  notes  of  com 
sions,  so  that  these  findings  canu 
compiled  and  mailed  out  to  the 
TOA  membership  after  the  com 
tion. 

Acceptances  Received 

Pickus  said  that  acceptance  to  si 
on  the  panel  had  been  received  to  fj 
from  David  A.  Lipton,  vice-presic 
of  Universal  Pictures;  Otto  Premin 
independent  producer,  subject  to< 
not  being  called  away  from  Ho 
wood  at  the  time  of  the  session;  I 
Hunter,  Universal  producer;  My! 
M.  Blank,  president  of  Central  Stf 
Theatres  of  Des  Moines,  Iowa;  Jai 
Gaylard,  Jr.,  independent  the 
owner  of  Troy,  Ala.,  and  TOA's  i 
bama  Theatres  Association;  and  PI 
Souttar,  general  manager  of  Fox  N 
west  Division  of  National  Thea 
and  Television  Company. 

Four  on  Questioning  Board 

Serving  on  the  questioning  bo 
will  be  Carl  L.  Patrick,  general  m 
ager  of  Martin  Theatres  of  Geo; 
and  Alabama;  Harold  Field,  presio 
of  Pioneer  Theatres  of  St.  Louis  P 
Minn.;  Louis  J.  Finske,  president 
Florida  State  Theatres,  and  J 
Rosenfield,  Favorite  Theatres,  S 
kane,  Wash. 

Will  J.  Connor  of  Hamrick  Tt 
tres,  Seattle,  Wash.,  will  be  gen 
chairman  of  the  Friday  morning 
The    TOA    convention  of 


ris 


it 
n 
i 


sion. 


Sept.  13  and  concludes  on  Fric 
Sept.  16. 


5) 


All-Time  Forum  Reco 

Hall  Bartlett's  "All  The  Yo 
Men,"  a  Columbia  release,  establis 
a  new  all-time  house  record  for 
opening  week  at  the  Forum  The: 
with  a  boxoffice  gross  of  $40,595 
the  first  week  ended  last  Thursc 
The  drama  previously  smashed 
theatre  record  for  an  opening  day 
opening  weekend. 


NEW  YORK  THEATRE 


j —  RADIO  CITY  MUSIC  HALL- 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 
DIF      B0GARDE  as  Franz  Liszt 
A  C0LUKl..A  PICTURE  In  Cinemascope  &  Eastman  Coin 
ON  THE  GREAT  STAGE  "FESTIVAL" 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor; .Herbert  V.  .  Fe 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,.  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bur 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-214S;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.C.,  London  Bureau 
Bear  St  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  ot  the  worm  iuc 
Picture  Daily  is  published  daily  except  Saturdavs,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center  New  YorWM,  L-irc  ?  '"J 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan  Vice-President  and  Treas urer  Raymond  Gaiia 
Vice-President;  Leo  J  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  a 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  .frame,  Entered  as  se<; 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $.2  foreign,  bmgle  copies, 


'uiday,  September  6,  1960 


Motion  Picture  Daily 


3 


^on-Lodge  Committee  S.E. C.  Report  IFIDA  to  Air  Views  on  Ghana  Fans 

x        Tr  a:J     Foreign  Film  'Oscars' 

tws  75  more  Aides 


From  THE  DAILY  Bureau 

ASHINGTON,  Sept.  5.  -  An  ad- 
aal  75  headliners  in  the  enter- 
lent  world  have  joined  the  "cele- 
:S  for  Nixon-Lodge  committee." 
.new  names  include  Jerry  Lewis, 
■   Disney,    Ethel    Merman,  and 
1ft  n  Zimbalist,  Jr. 
jfinorary  chairman  of  the  group  is 
Hge    Murphy.    Co-chairmen  are 
4|i  Hayes  in  New  York  and  Mer- 
yrLeroy  in  Hollywood. 

I  Dalrymple  Vice-Chairman 

Zieatrical  producer  Jean  Dalrym- 
■was  selected  vice-chairman  for 
«3ast  to  work  with  Miss  Hayes. 
m  Powell  and  Jack  Bolton,  vice- 
«3ent,  Music  Corporation  of 
Brica,  were  named  west  coast  vice- 
iiEjmen  to  work  with  Leroy.  Other 

committee  members  include: 
Jcia  Albanese,  June  Allyson, 
icjird  Arlen,  Gene  Austin,  Richard 
a^ielmess,  Eileen  Barton,  Edgar 
Jj3n,  Ray  Bolger,  Charles  Brackett, 
mer  Brennan,  Sandra  Church, 
•ai  Cooper,  Merian  Cooper. 
•;o  Wendell  Corey,  Robert  Cum- 
tSais,  Arlene  Dahl,  Kenny  Delmar, 
;Ai  Gavin,  William  Gaxton,  Cor- 
b< Griffith,  William  Lundigan. 

[  Drawn  from  Various  Fields 

Bio  Guthrie  McClintic,  Roddy  Mc- 
tobll,  Lauritz  Melchior,  James  Mel- 
irjAdolphe  Menjou,  Ray  Middleton, 
[cjgomery  Clift,  Robert  Montgom- 
MPatricia  Morrison,  Llovd  Nolan, 
oirta  Peters,  Jane  Powell,  Ginger 
Mrs,  Zasu  Pitts,  Roy  Rogers  and 
to  Evans,  Rosalind  Russell,  Dorothy 
Miff,  Randolph  Scott,  Fabian, 
Ida  Swanson,  Robert  Taylor,  Ethel 
:$Ers,  Chill  Wills,  and  Peggy  Wood. 


fits  Named  Director 


,  Walter  Watts,  who  on  Aug.  18 
named  chairman  of  the  board 
resident  of  RCA  Sales  Corpora- 
has  been  elected  a  director  of 
)  Corporation  of  America,  it  was 
meed  on  Friday.  In  his  new  post 
ill  succeed  Dr.  Charles  B.  Jolliffe, 
Dresident  and  technical  director 

:a. 


( Continued  from  page  1 ) 
through  the  exercise  of  options,  bring- 
ing his  direct  holdings  to  255,055 
common  shares.  Benj.  Kalmenson,  ex- 
ecutive vice-president,  exercised  an 
option  to  20,000  shares  in  July,  his 
entire  holdings.  William  T.  Orr,  vice- 
president,  acquired  5,000  shares  in 
July,  bringing  his  holdings  to  20,800. 

Albert  Zugsmith  acquired  5,600 
shares  of  common  stock  of  Allied  Art- 
ists Pictures  in  July  and  100  shares 
of  5V2  per  cent  convertible  preferred. 
He  reports  holdings  of  166,300  com- 
mon and  600  preferred. 

Robin  International,  Inc.,  listed  un- 
der Nicolas  Reisini,  acquired  3,850 
shares  of  Cinerama,  Inc.,  in  July,  and 
holds  11,150.  Reisin  is  listed  with 
350,000  shares. 

Columbia  Officials  Active 

Fico  Corp.  reports  disposition  of 
100  shares  of  Columbia  Pictures  Corp. 
common,  leaving  it  with  117,762. 
Listed  under  Fico  Corp.  are:  L.  M. 
Blancke,  Samuel  Briskin,  Alfred  Hart, 
Rube  Jackter,  Leo  Jaffe,  Lacy  Kast- 
ner,  P.  N.  Lazarus,  Jr.,  A.  Monta- 
gue, Abraham  Schneider,  Charles 
Schwartz,  M.  B.  Silberberg  and  A.  M. 
Sonnabend.  All  are  officers  or  directors 
of  Columbia  Pictures. 

Milton  R.  Rackmil,  as  co-trustee, 
reports  acquisition  of  200  shares  of 
Decca  Records,  Inc.,  capital  stock  in 
July,  for  a  total  of  11,800. 

Joe  Benaron,  a  director  of  National 
Theatres  and  Television,  Inc.,  ac- 
quired 100  shares  of  common  in  July, 
bringing  his  holdings  to  31,208.  Eu- 
gene V.  Klein,  a  director,  disposed  of 
7,500  shares  in  July,  retaining  52,323. 
Laurence  A.  Peters,  an  officer,  dis- 
posed of  his  entire  holdings  of  209 
shares  in  July.  Jack  M.  Ostrow,  a  di- 
rector, disposed  of  2,200  shares  in 
July,  keeping  5,303.  Corporations  list- 
ed under  his  name  hold  74,025 
shares. 

Cantor  Sales  Listed 

B.  Gerald  Cantor,  an  officer  and  di- 
rector of  NT&T,  reports  disposition  of 
1,859  shares  in  June,  and  7,200  shares 
in  July,  retaining  100,000  shares.  Can- 
tor Fitzgerald  &  Co.  reports  disposi- 
tion of  5,600  shares  in  June  and  2,400 
shares  in  July,  its  entire  holdings. 
Cantor  &  Son  reports  disposition  of 


The  views  of  the  Independent  Film 
Importers  and  Distributors  of  Amer- 
ica on  the  present  system  of  selecting 
foreign  language  films  for  awards  by 
the  Academy  of  Motion  Picture  Arts 
&  Sciences  are  scheduled  to  be  aired 
at  a  press  conference  called  by  IFIDA 
for  Friday  morning  at  the  Trans-Lux 
Distributing  Corp.  offices. 

J  err  old  and  H-K 

( Continued  from  page  1 ) 
Kardon,  said  the  transaction  contem- 
plates that  Harman-Kardon  share- 
holders will  receive  one  share  of  Jer- 
rold  stock  for  approximately  1.8 
shares  of  Harman-Kardon  stock. 

Officials  of  the  two  companies  have 
been  authorized  by  their  respective 
boards  to  implement  this  decision  and 
to  resolve  other  specific  details.  Con- 
summation of  the  transaction  is  con- 
tingent upon  approval  by  Harman- 
Kardon  shareholders. 

It  is  contemplated  that  the  two 
companies  will  continue  to  operate  as 
heretofore,  with  no  change  in  manage- 
ment, program  or  location. 

'Spartacus'  Book  a  Hit 

The  Bantam  Books  pocket  edition 
of  "Spartacus,"  which  was  published 
a  few  weeks  ago,  is  topping  all  of  the 
new  Bantam  books,  according  to  in- 
formation provided  by  the  publishers 
to  Universal,  which  is  releasing  the 
film  version.  Bantam's  national  check 
on  the  book,  which  represents  20  key 
city  sales,  showed  that  51.6  per  cent 
of  all  the  copies  of  the  book  shipped 
were  sold  in  the  first  10  days,  which 
is  more  than  double  the  sales  of  any 
other  book  published  in  August.  Ac- 
cording to  the  same  sales  check,  it 
was  one  of  the  three  top  sellers  in 
both  the  New  York  and  Washington 
areas. 


2,400  shares  in  July,  retaining  2,600. 

Y.  Frank  Freeman,  officer  and  di- 
rector of  Paramount  Pictures,  disposed 
of  2,500  shares  of  common  in  July, 
retaining  2,700.  Louis  A.  Novins,  an 
officer,  disposed  of  800  shares  in  June 
and  200  shares  in  Julv,  retaining  791. 

Preston  Davie,  a  director,  acquired 
200  shares  of  Universal  Pictures  in 
July,  bringing  his  holdings  to  309. 


(Continued  from  page  1) 

or  other  published  works  of  great 
authors. 

"Incidentally,  'The  Wild  River,' 
dealing  with  the  Tennessee  Valley 
Authority,  might  fit  into  this  cate- 
gory and  might  be  applicable  to 
Ghana.  Its  huge  Volta  River  Project, 
which  I  inspected,  will  flood  about 
3,500  square  miles  of  territory,  some 
now  inhabited. 

"When  I  went  out  to  a  theatre  I 
found  queues  of  people  standing  out- 
side. The  lower  floor  is  reserved  for 
the  less  expensive  tickets,  akin  to  the 
pits  in  Shakespeare's  time.  The  bal- 
cony, large  and  spacious,  is  for  the 
higher-paying  customers. 

Audience  Demonstrative 

"The  audience  takes  its  motion  pic- 
tures very  seriously.  Choruses  of 
epithets  are  hurled  at  the  villain  and 
waves  of  applause  greet  the  hero.  If 
the  hero  lands  a  punch  on  the  jaw 
of  the  villain,  frenzied  applause 
greets  the  action.  Some  of  the  thea- 
tres have  wire  mesh  in  front  of  the 
audience  to  protect  the  screen,  for 
sometimes  the  audience,  in  its  excite- 
ment, hurls  beer  bottles,  coke  bottles, 
and  tomatoes  at  the  villain. 

"One  of  the  most  wildly  enthusi- 
astic, standing-room-only  audiences  I 
ever  saw  turned  out  here  for  'Helen 
of  Troy.' 

"It  warms  the  heart  to  see  the 
audience  response  to  our  films  in 
Ghana.  I  am  more  convinced  than 
ever  that  the  best  days  of  the  Amer- 
ican motion  picture  industry  are  all 
ahead  of  it." 


RCA  Dividends 

A  quarterly  dividend  of  25  cents 
per  share  on  the  common  stock  of 
the  Radio  Corporation  of  America, 
payable  Oct.  24,  to  holders  of  record 
at  the  close  of  business  Sept.  16,  was 
announced  at  the  weekend  following 
a  regular  meeting  of  the  board  oi 
directors.  A  dividend  of  87-1/2  cents 
per  share  was  declared  on  the  first 
preferred  stock  for  the  period  Oct.  1, 
1960,  to  Dec.  31,  1960,  payable  Jan. 
3,  1961,  to  the  holders  of  record  of 
such  stock  at  the  close  of  business 
Dec.  2,  1960. 


IP 


7 

it 
» 
i, 
it 

Cil 


PICTURE 
MONTH 


OF 
THE 


FOR  OCTOBER 

A  Hal  Wallis  Production 

"G.  I.  BLUES" 

A  Paramount  Release 
Selected  by  seventeen  . .  .  entertainment  guide  for  America's 

top  movie  goers  .  .  .  4,800,000  young  women  under  20! 


Motion  Picture  Daily 


Tuesday,  September  6,  196! 


Television  Today 


WB  and  AF1 


Members  of  NAB 
Film  Group  Set 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  5.  -  The 
policy  committee  of  the  National  As- 
sociation of  Broadcasters  announced 
today  membership  of  the  1960-'61 
television  committee.  Joseph  L.  Floyd, 
president  of  KELO-TV,  Sioux  Falls, 
S.  D.,  was  named  chairman. 

The  tv  film  committee  conducts  a 
continuing  study  of  problems  and  de- 
velopments in  filmed  television  pro- 
gramming and  provides  advice  and 
assistance  to  the  NAB  on  matters  in 
this  field. 

Other  committee  members  are: 
A.  T.  Fletcher,  president  and  treasur- 
er, WRAL-TV,  Raleigh,  N.  C;  Wil- 
liam Goetze,  executive  vice-president 
and  general  manager,  KFSD-TV,  San 
Diego,  Calif.;  A.  Louis  Read,  vice- 
president  and  commercial  manager, 
WDSU-TV,  New  Orleans;  Frederick 
S.  Houwink,  general  manager, 
WMAL-TV,  Washington,  D.  C,  and 
Leonard  J.  Patricelli,  vice-president 
for  programs,  WTIC-TV,  Hartford, 
Conn. 

McCollough  Chairman 

Clair  R.  McCollough,  president  of 
Steinman  Stations,  Lancaster,  Pa.,  is 
chairman  of  the  policy  committee 
which  made  the  appointments.  Other 
policy  committee  members  are  Mer- 
rill Lindsay,  executive  vice-president, 
WSOY  (AM-FM),  Decatur,  III,  and 
G.  Richard  Shafto,  executive  vice- 
president,  WIS  and  WIS-TV,  Colum- 
bia, S.  C. 

WABC-TV  to  Preview 
Cartoons  at  Paramount 

A  special  theatrical  preview  fox 
children  of  WABC-TV's  new  ani- 
mated cartoon  properties  will  be  held 
at  the  Paramount  Theatre  here  next 
Sunday  morning,  from  9:30-10:30 
A.M.,  it  was  announced  by  A.  L. 
Hollander,  program  director  for 
WABC-TV,  Channel  7.  Over  3,000 
children  and  adults  are  expected  to 
attend  the  preview  at  the  Paramount. 

Ed  Bakey,  WABC-TV's  new  tele- 
vision host  of  "The  Tommy  Seven 
Show,"  and  Chubby  Jackson,  host  of 
Channel  7's  "Little  Rascals"  show, 
will  appear  at  the  Times  Square  pre- 
view as  co-hosts. 

Four  Titles  Listed 

Among  the  new  color  cartoon 
properties  which  WABC-TV  will  pre- 
sent at  the  preview  will  be  "Q.T. 
Hush,"  "Private  Eye  &  His  Dog," 
"Shamus,  Private  Nose,"  "Courageous 
Cat  &  Minute  Mouse,"  and  a  num- 
ber of  animated  cartoons  from  the 
M-G-M-TV  cartoon  library  which 
Channel  7  acquired  earlier  this  year. 


Blonder -Tongue  Buys 
Benco  TV  Interest 

Special  to  THE  DAILY 
NEWARK,  N.  J.,  Sept.  5.-Blonder- 
Tongue  Laboratories,  Inc.,  has  ac- 
quired controlling  interest  in  Benco 
Television  Associates,  Ltd.,  of  Toron- 
to. The  Benco  is  Canada's  oldest  and 
largest  firm  in  the  community  and 
master  antenna  field,  and  markets  a 
wide  variety  of  other  industrial  elec- 
tronic products. 

Blonder-Tongue  is  a  leading  U.S. 
producer  of  equipment  for  community 
and  master  antenna  installations,  as 
well  as  antenna  boosters,  UHF  con- 
verters and  AM/FM  radios.  The  two 
firms  have  major  distribution  in  both 
countries. 

Canadian  Management  Retained 

Benco  will  continue  to  operate 
under  Canadian  management  with 
Canadian  personnel,  and  an  antici- 
pated recruitment  of  additional  per- 
sonnel will  take  place  in  that  country. 

As  a  result  of  its  expansion,  the 
new"  organization  expects  to  quickly 
move  further  into  the  closed-circuit 
and  pay  tv  fields.  Blonder-Tongue  is 
already  in  closed  circuit  tv  with  its 
transistorized,  self-contained  cameras 
and  complete  systems  for  industrial 
and  educational  use.  It  is  currently 
active  in  the  Stratovision  program  for 
beaming  educational  programs  over  a 
wide  area  from  a  flying  tv  station. 


'Play  of  Week'  Sold 
In  56  Marts  to  Date 

Four  television  stations  in  major 
markets  have  signed  contracts  recent- 
ly to  show  National  Telefilm  Associ- 
ates' "The  Play  of  the  Week"  series, 
it  was  announced  by  Oliver  A.  Unger, 
NTA  president.  The  stations  are 
WHEN-TV,  Syracuse,  N.  Y.;  WTOL- 
TV,  Toledo,  Ohio;  WTVR,  Richmond, 
Va.,  and  WRC-TV,  Philadelphia,  Pa. 

With  the  addition  of  these  four  new 
markets,  "The  Play  of  the  Week" 
series  is  now  seen  in  a  total  of  56 
markets. 

Now  in  7  Areas 

The  series  is  now  seen  in  such 
prime  markets  as  New  York  Citv 
(WNTA-TV);  Chicago  (WGN-TV)"; 
Los  Angeles  (KCOP-TV);  Baltimore 
(WBAL-TV);  Washington,  D.  C. 
(WTOP-TV);  New  Orleans  (WDSU- 
TV),  and  Pittsburgh  (WIIC). 

The  1960-'61  "The  Play  of  the 
Week"  season  will  be  inaugurated  in 
New  York  City  over  WNTA-TV  the 
week  of  Sept.  19  when  the  station  will 
present  the  first  annual  "The  Play  of 
the  Week  Festival"— seven  of  the  most 
popular  dramas  selected  from  the  first 
year's  schedule. 

Among  the  new  plays  scheduled 
for  the  upcoming  season  are  Eugene 


'Tightrope!'  Reruns 
Sold  in  Major  Markets 

One  week  after  going  into  syndica- 
tion, the  reruns  of  "Tightrope!"  have 
been  sold  to  eight  stations,  it  was 
announced  by  Stanley  Dudelson, 
syndication  sales  manager  of  Screen 
Gems.  The  buyers  are  WNEW-TV, 
New  York;  KTTV,  Los  Angeles; 
WCCO-TV,  Minneapolis;  WTTG, 
Washington;  KOOL-TV,  Phoenix, 
WKRG,  Mobile,  Ala.;  WBRC-TV, 
Birmingham,  Ala.,  and  KALB-TV, 
Alexandria,  La. 

Produced  by  Greene-Rouse 

"Tightrope!"  produced  for  Screen 
Gems  by  Greene-Rouse  Productions, 
will  end  its  first  run  on  CBS-TV  in 
another  two  weeks.  During  its  net- 
work run,  the  series,  which  stars  Mike 
Connors  as  an  undercover  cop,  aver- 
aged 31.1  share  of  audience  against 
the  competition  of  "The  Rifleman" 
adn  "Ford  Startime." 


'Outlaws'  to  Premiere 
On  NBC-TV  Sept.  29 

"Outlaws,"  a  new  Western-adven- 
ture series,  premieres  on  the  NBC- 
TV  Network  Thursday,  Sept.  29  (7:30- 
8:30  P.M.,  NYT).  The  programs  will 
document  the  stories  of  famous  Amer- 
ican badmen  of  die  Oklahoma  Ter- 
ritory at  the  turn  of  the  present 
century. 

Frank  Telford  Supervisor 

Created  within  the  NBC  program 
development  department  under  the 
supervision  of  Frank  Telford,  who 
will  serve  as  executive  producer,  "Out- 
laws" is  filmed  at  MGM-TV  Studios 
in  Culver  City,  Calif.  The  series  stars 
veteran  actor  Barton  MacLane  as 
U.  S.  Marshal  Frank  Caine  and  new- 
comers Don  Collier  and  Jock  Gaynor, 
respectively,  as  deputy  Marshals  Will 
Foreman  and  Heck  Martin.  Guest 
stars  will  fill  major  roles. 


ABC  'Guestward  Ho!' 
To  Have  Bow  Sept.  29 

Joanne  Dru  and  J.  Carrol  Naish 
will  co-star  in  "Guestward  Ho!",  a 
new  situation  comedy  series  about 
the  Hootons,  a  sophisticated  New 
York  family  who  forsake  big  city  life 
to  operate  a  dude  ranch  in  New 
Mexico,  premiering  Thursday,  Sept. 
29  (ABC-TV,  Thursdays,  7:30-8  P.M., 
EDT). 

Miss  Dru  portrays  Babs  Hooton 
with  Mark  Miller  featured  as  her 
husband  Bill  and  Flip  Mark  as  their 
10-year-old  son  Brook. 

O'Neill's  "The  Iceman  Cometh";  Jean 
Anouilh's  "Legend  of  Lovers";  Sam- 
uel Beckett's  "Waiting  for  Godot," 
and  S.  Ansky's  "The  Dybbuk." 


( Continued  from  page  1 ) 
$11,000,000  to  Seven  Arts  Prods* 
Originally,  take-over  of  the  films  hai 
been  set  for  last  Thursday. 

In  securing  the  agreement  fron 
Warner  counsel,  Judge  Herlands  sail 
adjournment  of  closing  the  transactioi 
is  "without  prejudice  to  the  rigM 
of  the  parties."  Postponement  is  "no 
to  be  construed  as  intimating  an, 
views  of  the  court  at  this  time  a 
to  the  merits  of  the  motion,"  ]y 
added. 

Could  Set  a  Precedent 

AF  of  M  has  sought  to  halt  th: 
Warner  television  deal  on  the  ground 
that  the  union  had  an  agreement  in  it 
contract  with  the  studio  not  to  se> 
rights  to  their  post-'48  films  withou 
first  negotiating  with  the  Federatio 
for  payments  for  re-use  of  the  score 
on  television.  Due  to  the  similarity  o 
the  contracts  of  all  studios  with  th 
Federation,  the  Warner  case  is  viewa 
as  a  precedent. 

In  its  counter  action  Warners  cor 
tended  that  the  AF  of  M  is  no  longe 
the  bargaining  agent  for  Hollywood 
musicians  since  the  Musicians  Guil 
of  America  won  jurisdiction  over  thei  j 
in  1958.  Agreements  made  wit' 
AF  of  M  by  the  studios  are  there! 
fore  no  longer  binding,  Warners  in 
sists. 

Sole  Agent,  Say  Federation 

The  AF  of  M,  in  turn,  argued  that  i 
represented  those  having  a  propert 
right  in  the  films  made  between  194 
and  1958  and  that  it  was  the  onl 
logical  representative  for  that  perioe 

First  Sales  of  UAA 
'Boxoffice  26'  Set 

Sales  of  United  Artists  Associated 
"Boxoffice  26"  were  made  almost  in 
mediately  upon  the  announcement  c 
their  availability  this  week,  it  wa 
announced  by  Erwin  H.  Ezzes,  execu 
tive  vice-president. 

Contracts  are  already  signed  wit 
KTVK-TV,  Phoenix,  and  KLRJ-T\ 
Las  Vegas,  he  said,  and  negotiation 
are  underway  with  a  number  of  sts 
tions  in  other  top  markets. 

The  "Boxoffice  26"  includes  sue 
films  as  "The  Barefoot  Contessa, 
"King  and  Four  Queens,"  "Attack, 
"Bandido,"  "The  Monte  Carlo  Story 
and  "Baby  Face  Nelson." 

American  Bar  Assn., 
Award  Goes  to  'Mason' 

From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  5.  -  Tb 
American  Bar  Association  has  pre 
sented  one  of  its  1960  "gavel  awards 
to  Paisano  Productions,  Hollywooc 
The  awards  are  given  for  outstandin 
contributions  to  public  understands 
of  the  American  legal  and  judici; 
systems.  Paisano  received  the  awar 
for  "dramatizing  the  basic  legal  safe 
guards  afforded  to  accused  persons 
through  the  'Perry  Mason'  televisio 
program."  Accepting  the  award  wa 
the  show's  star,  Raymond  Burr. 


Now  in  preparation— the  1961  Editions  of 
MOTION  PICTURE  ALMANAC 

TELEVISION  ALMANAC 


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business  world  of  the  screen.  Each  supplies  the  up-to-date 
facts  of  industrial  structure,  performance,  companies,  or- 
ganizations, products  and  services  in  its  own  particular 
field— plus  data  pertinent  to  both  motion  pictures  and 
television.  With  identical  biographical  sections,  the  Al- 
manacs provide  the  only  Who's-Who  of  these  inter- 
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publication— to  make  sure  of  your  copy  or  set,  you  are 
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coupon  below. 


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1961 

INTERNATIONAL 

Motion  Picture 

ALMANAC 


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1961 


INTERNATIONAL 

Television 

ALMANAC 


Who 
What 

Whers  in  Television  and  Radio 


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Motion  Picture  Daily 


TEST  TALK 

Variety  Club  Sews 


NEW  ORLEANS  -  Tent  No.  45 
has  given  up  its  premises  at  920 
Gravier  St.  Announcement  of  a  new 
location  will  be  forthcoming  shortly. 
Meanwhile,  the  crew  is  meeting  each 
Tuesday  with  chief  barker  Irwin  F. 
Poche  at  the  New  Orleans  Athletic 
Club. 


Lauds  Radio's  Power  in  'Selling' a  Fill 


Film  on  Nudism  Brings 
Charlotte  Court  Action 

Special  to  THE  DAILY 

CHARLOTTE,  Sept.  5.  -  Police 
Chief  Jesse  James  headed  a  long  line 
of  witnesses  today  at  a  trial  at  which 
a  theatre  operator  is  accused  of  ob- 
scenity for  insisting  on  showing  a 
film,  "For  Members  Only,"  which  is 
about  nudism.  The  operator,  Robert 
Schrader,  was  arrested  two  days  ago 
and  ordered  into  the  city  recorder's 
court  on  a  simple  misdemeanor 
charge.  The  state  charges  that  the 
film  is  obscene. 

Chief  James,  bowing  to  pressure 
from  church,  PTA  and  civic  leaders 
after  the  film  had  run  two  weeks  at 
the  Visulite  Theatre,  agreed  with 
them  that  the  film  is  obscene  and 
ordered  it  stopped. 

A  storm  blew  up  immediately.  Be- 
hind the  trial  is  the  problem  of  what 
constitutes  obscenity  and  who  is  to 
say  what  films  can  be  shown  in  local 
theatres.  The  Visulite  is  an  "art  thea- 
tre," a  favorite  of  Charlotteans  who 
like  foreign  and  off-beat  films. 

Prosecution  and  defense  witness 
lists,  which  include  about  20  names 
each,  find  leading  liberal  and  con- 
servatives on  opposite  sides.  Wit- 
nesses included  such  personalities  as 
Harrv  Golden,  Charlotte's  witty,  li- 
beral, best-selling  novelist  and  col- 
umnist. 

Comments  in  Corridor 

Golden  "held  court"  outside  the 
courtroom,  regaling  visitors  with  his 
views  on  what's  obscene  and  what 
isn't.  Not  far  down  the  corridor  from 
him  stood  a  conservative  church- 
woman,  Mrs.  Patsy  Goodwin,  who  at- 
tracted an  equally  big  crowd  with  a 
tirade  against  "for  members  only." 

Late  Friday  afternoon,  the  court 
moved  to  a  local  distributors  screen- 
ing room  to  view  the  controversial 
film.  No  verdict  is  expected  until 
Tuesday  or  later,  because  the  court 
recessed  for  the  Labor  Day  weekend. 

The  trial  has  shaped  up  as  a  bitter 
debate  between  liberals  and  conserva- 
tives on  the  subject,  first,  of  allow- 
ing a  film  about  nudism  to  be  shown, 
but  more  far  reaching  about  control 
of  the  theatres. 

Schrader  has  said  he  will  take  the 
case  to  the  U.  S.  Supreme  Court  if 
necessary.  He  pointed  out  that  "For 
Members  Onlv"  is  now  in  its  third 
week  in  a  Boston  theatre. 

Chief  James  has  said  he  is  deter- 
mined to  fight  films  and  other  mate- 
rial, which  arouses  public  indignation. 


( Continued  from  page  1 ) 
vision-radio  use  in  the  Albany  ex- 
change district. 

"We  have  had  in  the  last  90  days 
probably  90  per  cent  more  film  busi- 
ness dian  we  have  ever  had,"  de- 
clared Mounsey.  "None  of  this  has 
been  from  Schine  theatres." 

Calls  Results  'Fabulous' 

Mounsey  characterized  as  "fabu- 
lous" the  results.  He  pointed  out  that 
a  "Sweater  Girl"  contest  at  the  new 
Hellman  was  a  tie-in  with  WPTR, 
for  the  "Portrait  in  Black"  engage- 
ment at  the  1060-seat  suburban-type 
house. 

The  WPTR  chief  reported,  "It  was 
the  biggest  gross  the  Hellman  ever 
had  on  an  opening."  Newspaper  copy 


proclaimed  that  the  "Sweater  Girl" 
competition,  on  the  stage  of  the  Hell- 
man—contestants  submitted  photog- 
raphs to  WPTR— drew  so  heavily  it 
was  continued  for  a  second  night  to 
permit  "all  those  wishing,  to  be  pre- 
sent." 

"We  broke  the  record  a  second  time 
with  'Elmer  Gantry',"  Mounsey 
added.  "On  these,  as  well  as  others, 
no  television  was  used,"  he  explained. 

Quotes  NBC  Executive 

"Somewhere  along  the  line,  film 
publicity-promotion  men  got  the 
idea  television  was  terribly  import- 
ant," continued  Mounsey.  A  former 
NBC-TV  executive  in  New  York, 
said:  "My  contention  is— and  Hell- 
man has  proved  me  right— that  if  you 


All  'Carry  On'  Films 
Due  in  New  York  Late 

"Carry  On,  Nurse,"  the  British 
comedy  which  will  have  its  New 
York  premiere  at  the  Little  Carnegie 
Friday,  is  one  of  four  British  come- 
dies in  the  "Carry  On"  series  to  which 
Governor  Films  has  acquired  U.  S. 
rights.  The  other  three,  which  will 
be  seen  here  in  1961,  are  "Carry  On, 
Constable,"  "Carry  On,  Sergeant" 
and  "Carry  On,  Teacher." 

The  "Carry  On"  comedies  are  made 
by  Anglo-Amalgamated  Films.  "Carry 
On,  Nurse"  has  had  an  unusual  U.  S. 
history,  having  been  successfully  ex- 
hibited throughout  the  country  for 
the  past  six  months  before  its  New 
York  opening,  a  break  with  industry 
tradition.  The  film  will  be  in  the 
unique  position  of  having  grossed 
close  to  $1,000,000  in  film  rentals 
before  its  New  York  premiere. 

Governor  Films  plans  to  release  its 
other  "Carry  Ons"  in  the  same  way, 
opening  out  of  town  first,  and  letting 
them  work  their  way  to  New  York. 


Dr.  Allen  to  Retire 

ROCHESTER,  N.Y.,  Sept.  5.-Dr. 
Charles  F.  H.  Allen,  assistant  head 
of  die  chemistry  division  of  the  Kodak 
Research  Laboratories,  has  announced 
his  plans  to  retire  Jan.  1,  1961,  after 
23  years  of  company  service.  Corne- 
lius C.  Unruh,  a  senior  research  as- 
sociate in  the  chemistry  division,  has 
been  named  to  succeed  Dr.  Allen,  it 
was  announced  by  Dr.  Cyril  J.  Staud, 
Kodak  vice-president  in  charge  of  re- 
search. Unruh  will  assume  his  new 
duties  September  1  with  Dr.  Allen 
serving  as  a  consultant  until  his  re- 
tirement becomes  effective.  The  divi- 
sion is  concerned  with  research  ac- 
tivities in  organic  and  polymer  chem- 
istry. 


Skiatron  Ban  Extended 

WASHINGTON,  Sept.  5.  -  The 
Securities  and  Exchange  Commission 
has  extended  through  Sept.  12  the 
suspension  of  all  trading  in  the  com- 
mon stock  of  Skiatron  Electronics  & 
Television,  Inc. 


Remodel  Embassy 

( Continued  from  page  1 ) 
New  Jersey,  has  announced  an  exten- 
sive program  of  renovation  and  mod- 
ernization, including  a  new  front,  new 
lobby,  complete  interior  redecoration, 
new  seating  and  new  carpeting.  The 
Broadway  house  will  then  be  re- 
christened  the  Guild  Broadway. 

Elson  is  embarking  next  week  on  a 
tour  of  European  production  centers 
during  which  he  intends  to  select  out- 
standing American  and  foreign  fea- 
ture films  for  fall  and  winter  pre- 
mieres at  his  first-run  theatres. 


Stanley- Warner  to  Remodel 
Three  California  Houses 

HOLLYWOOD,  Sept.  5.  -  In  a 
move  to  provide  a  "comforts-of-home" 
feeling  as  a  business  booster,  Stan- 
ley Warner  Theatres  will  spend  $420,- 
000  to  remodel  three  of  its  Southern 
California  circuit  houses,  Nat  Notaro, 
Coast  zone  manager  reported  on  Fri- 
day. 

Houses  slated  for  renovations, 
which  include  new  refrigerated  air- 
conditioning  systems,  70mm  booth 
equipment,  screens,  seats,  and  drapes 
are:  the  Wiltem  in  Los  Angeles; 
Warner,  Fresno;  and  Ritz,  San  Ber- 
nardino. 


Demonstration  Set 

A  demonstration  for  the  press  of 
"Living  Screen"  ( see  Motion  Picture 
Daily,  Aug.  30),  new  process  which 
combines  motion  pictures  and  live 
stage  action,  developed  by  Broadway 
scenic  designer,  Ralph  Alswang,  with 
the  aid  of  a  grant  from  the  Ford 
Foundation,  will  be  held  on  Wed- 
nesday. , 

The  process  is  described  by  the 
sponsors  as  employing  several  new 
devices  involving  the  motion  picture 
screen,  projector  and  camera,  for 
which  patents  are  pending.  The  tech- 
nique is  not  to  be  confused  with  the 
"trick  effects"  previously  used  in 
Broadway  shows,  whereby  stage  ac- 
tion actually  was  interrupted  for  two 
or  three  minutes  of  motion  picture. 
The  interweaving  of  stage  and  screen 
action  in  "Living  Screen"  is  synchron- 
ized and  is  continuous  throughout  tbe 
performance. 


see  a  television  commercial  when  ( ;3 
are  usually  run— after  10:30  at  niiiiB 
you  are  not  about  to  jump  up  anc  IJ  S= 
to  a  movie.  However,  if  you  plug  j|  is 
Mom  on  radio  all  day,  the  first  tls  \ 
she  says  to  Dad,  when  he  gets  hcl  f 
is  'Let's  go  to  the  movies,  to  see»S 
show  I've  been  hearing  about  sif  ^ 
morning'." 

Referring  to  Columbia  Vice-Pf 
dent  Paul  Lazarus'  recent  address! 
fore  a  convention  of  the  newspa 
advertising  executives  in  San  F; 
cisco,  Mounsey  asserted:  "I  tl 
every  film  should  have  newspaperi 
vertising,  but  it  should  be  Direc 
Advertising  only!  Many  people 
decided  to  attend  the  movies  \ 
turn  to  the  newspaper,  to  find 
what's  playing.  Display  adverti 
or  promotional  advertising  in  a  m 
paper  for  a  film  is  as  passe  as  si 
films." 


jinn 
\ 

inio 


sol 


'The  Only  Medium' 

Mounsey,  a  comparatively  ya 
man  with  unusual  energy  and  pro 
tional  flair,  argues  that  "To  prori 
a  film  and  build  your  gross  mean 
persuade  people  to  go  who  other 
would  not  go— to  whip  up  interes 
a  product  and  trigger  them  into 
tion.  You  can  only  do  this  wit 
medium  that  can  reach  thousand 
people  of  all  ages,  repeatedly, 
and  night.  RADIO  is  the  only  med 
that  can  do  this." 

"Another  advantage  to  radio," 
continued,  "is  that  there  is  no  part 
lar  art  work,  the  listener  can  d 
his  own  mental  picture  of  what 
may  see  in  the  motion  picture  th 
being  advertised. 


Both  Theatre  and  Film  Sold 


1' 


"Also,  in  radio,  you  can  repeat 
location  of  a  particular  theatre,  wl 
is  important  to  the  building  of  a  gi 
In  Hellman's  case,  he  has  a  Tiel 
a  powerful'  a  product  to  sell  in 
dieatre  alone.  We  sell  the  theatn 
strongly  as  we  do  die  film." 

Mounsey  was  referring  to  Neil  h 
man,  president  of  Hellman  Er, 
prises,  which  operates  drive-ins 
well  as  the  indoor  theatre  an*' 
adjoining  motel. 

On  a  cost-time  comparison  \ 
television,  radio  comes  off  very  v 
Mounsey  emphasized.  "You  can 
a  full  minute  of  'sell  on  radio 
less  than  you  can  buy  20  seconds 
tv,  and  the  time  you  take  to  se 
product  is  important,  too.' 

Invites  Test 

The  Schine  broadcasting  execu 
"would  be  willing  to  take  a  rjl 
test  on  any  film  that  can  reason;!}' 
be  expected  to  draw,  this  with  ne>- 
paper  directory  advertising  only, 
I  will  show  a  bigger  gross  for 
film  than  with  (traditional)  newsp: : 
and  television  promotions." 

Mounsey  concluded:  "Mr.  Lazilu 
is  correct— what  help  can  newspaits 
give  a  film  today?  The  editorials 
for  the  man  who  produces  the 
tell  himself  it's  worth  10  cents,  i$l 
far  as  producing  extra  audience  »r 
a  film." 


i 


Vd.  88,  NO.  47 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  WEDNESDAY,  SEPTEMBER  7,  1960 


TEN  CENTS 


E\lTORIAL. 

yirong  Road 

q  Ry  Sherwin  Kane 

*wiE  answer  to  what  aggrieved  and 
I lorried  officers  of  Hollywood  lo- 
ij  .Is  term  "runaway  production" 
>b;>usly  is  to  be  found  in  increased 
ml  action  in  Hollywood, 
■us,  it  would  seem,  should  make 
oinon  cause  between  the  West 
jolt  unions  and  the  nation's  exhibi- 


e  latter,  faced  with  much  the 
problem  as  the  unions,  that  is, 
tdown  in  production,  set  about 
;  something  positive  and  affirma- 
to  solve  it. 

ey  have  raised  $4  millions  as  a 
toward  their  new  production 
lany,  sponsored  by  the  American 
jress  of  Exhibitors.  In  another 
tion,  Pathe  Laboratories,  en- 
iged  by  guaranteed  playing  time 
;  obtained  through  the  coopera- 
of  Theatre  Owners  of  America, 
a  definite  new  production  pro- 
in  work.  Similarly  encouraged, 
■  new  production  ventures  are 
;  planned. 


of  this  practical,  on-the-beam 
[W'ess  has  been  made  without  an 
issr  of  any  kind  from  a  Hollywood 
un  i.  And  yet,  in  due  time,  it  could 
(Of  or  largely  offset  most  of  the 
[in1  [ems  visited  upon  those  unions 
he  cutback  in  major  companies' 
uction  schedules  and  by  the  score 
lore  of  productions  which  they 
iiri  uce  overseas  in  the  course  of  a 


ie  Hollywood  union  leadership, 
rently,  has  been  too  bothered  and 
ldered  to  realize  that  what  the 
n's  exhibitors  are  working  for 
provide  the  answer  to  their  own 
lem,  if  the  exhibitors'  goals  are 
ced,  and  therefore  to  give  the 
litors  an  assist. 

• 

<e  union  leadership  is  concentrat- 
instead,  on  a  completely  nega- 
program  of  dubious  legislation, 
<>tt,  picketing  and  other  measures 
h  not  only  do  not  assure  Holly- 
1  a  single  additional  production 
instead  would  impose  economic 
lties  on  both  production  com- 
es and  theatre  box  offices  which 
i  result  in  a  further  decline  in 
uction  volume  through  loss  of 
production  capital, 
s  time  Hollywood  union  leaders 
a  long  look  at  the  road  they  pro- 
( Continued  on  page  2 ) 


D.-J.  Briefs  Score 
TVBIock-Booking' 


By  E.  H.  KAHN 

WASHINGTON,  Sept.  6.-The  Jus- 
tice Department's  anti-trust  division 
has  filed  voluminous  reply  briefs  in 
its  block  booking  case  against  six  dis- 
tributors of  theatrical  films  to  televi- 
sion. The  briefs,  weighing  over  two 
and  one-half  pounds,  seek  to  show 
that  the  proscription  of  tie-in  sales— 
which  the  Supreme  Court  enunciated 
in  the  Northern  Pacific  case— applies 
to  the  alleged  block-booking  and 
"library  only"  selling  practices  en- 
gaged in  by  the  defendants. 

The  briefs  apply  to  the  cases 
brought  by  the  anti-trust  division 
against  Loew's,  Inc.;  C  &  C  Super 
Corp.;  Screen  Gems,  Inc.;  Associated 
Artists  Productions,  Inc.;  National 
( Continued  on  page  4 ) 


Case  Sets  Industry  Precedent 

WB  Wins  in  AF  of  M 
Dispute  over  Post' 48s 

Judge  Herlands  Upholds  Warner  Right 
To  Make  Sale  to  TV  without  Negotiating 
With  AF  of  M;  Delay  for  Appeal  Denied 

Warner  Bros,  won  a  clear-cut  victory  yesterday  in  its  dispute  with  the 
American  Federation  of  Musicians  over  whether  or  not  the  film  company  was 
required  to  negotiate  with  the  union  before  selling  its  post-1948  pictures  to 

television. 


Ted  Mann  Theatres  in 
Minnesota  Join  TOA 

Ted  Mann,  prominent  Mid-Western 
exhibitor  leader,  has  enrolled  nine  of 
his  Minnesota  theatres  in  the  Theatre 
Owners  of  America,  it  was  announced 
yesterday  by  Albert  M.  Pickus,  TOA 
president. 

The  theatres  are  the  Academy, 
World,  Suburban  World,  Westgate 
and  Edina  Theatres  in  Minneapolis; 
the  World,  Lyceum  and  Strand  in  St. 
Paul,  and  the  Skyline  Drive-in  in  Du- 
luth. 

Membership   for   Mann's  theatres 
( Continued  on  page  6 ) 


Seek  TOA  Aid  for 
New  Drive-In  Group 

Special  to  THE  DAILY 
DALLAS,  Sept.  6.— The  possibility 
of  forming  a  new  national  drive-in 
owners  association  will  be  explored 
by  Edwin  Joseph  and  Edwin  Tobol- 
owsky  of  the  Texas  Drive-In  Theatre 
Owners  Ass'n.,  when  they  meet  with 
( Continued  on  page  2 ) 

Joseph  Mack  Elected 
President  of  Filmack 

Special  to  THE  DAILY 
CHICAGO,  Sept.  6.-Joseph  Mack 
was  elected  president  of  the  Filmack 
Corp.,  41-year-old  film  studio,  at  a 
meeting  of  the  board  of  directors  here, 
following  the  annual  stockholders 
(  Continued  on  page  5  ) 


Subscription  Plan  to  Sell  Tickets 
To  Start  Oct.  1  at  Columbus  Theatre 

Special  to  THE  DAILY 

COLUMBUS,  O.,  Sept.  6— The  city's  first  subscription  film  theatre  plan  on 
a  regular  basis  will  be  inaugurated  about  Oct.  1  by  Jerry  Knight,  operator  of 
the  North  Side  Fox  theatre,  which  probably  will  be  renamed  the  WMNI- 
Capitol 


Expected  to  be  a  definite  business 
builder,  the  plan  provides  for  the  sale 
of  $2  tickets  monthly,  good  for  24 
admissions.  The  tickets  may  be  used 
by  any  member  of  the  family.  If  a 
man  takes  his  wife  and  two  children 
to  a  show,  that  would  use  up  four  of 
the  24  admissions.  The  bill  will,  be 
changed  semi-weekly. 

The  new  plan  provides  for  showing 
quality  films   as   single  features  six 


months  or  more  after  downtown  first- 
runs.  Knight  already  has  booked 
"North  By  Northwest,"  "The  Nun's 
Story"  and  "The  Last  Angry  Man." 

Members  will  be  asked  to  function 
as  a  consumer  research  group.  They 
will  test  commercial  products  as  part 
of  an  advertising  research  program 
conducted  by  radio  station  WMNI. 
The  new  setup  has  been  incor- 
(Continued  on  page  5) 


The  decision  in  the  case  will  have 
far-reaching  results,  for  other  major 
studios  had  similar  contracts  with  the 
Federation  and  might  have  been  re- 
quired to  consult  with  it  on  payments 
for  re-use  of  the  scores  of  post-48 
films  on  tv. 

In  a  long  off-the-bench  decision 
read  into  the  record  yesterday  by 
U.S.  District  Judge  William  Herlands, 
the  AF  of  M  was  denied  a  temporary 
injunction  to  restrain  Warners  from 
consummating  a  deal  to  sell  122  of  its 
post-'48  films  to  Seven  Arts  Prods.  At 
the  same  time  the  judge  refused  a 
request  by  union  counsel  for  a  stay 
of  the  Warner  deal  long  enough  to 
( Continued  on  page  5 ) 

N.Y.  Business  Good 
On  Labor  Day  Weekend 

The  long  Labor  Day  weekend 
brought  good  business  to  most  Broad- 
way theatres  and  neighborhood  houses 
with  cooler  weather  and  rain  on  Sun- 
day keeping  attendance  down  at  near- 
by beaches. 

In  two  instances  new  records  were 
( Continued  on  page  6 ) 

Four  Committees  for 
Allied  Convention  Set 

Special  to  THE  DAILY 

CHICAGO,  Sept.  6-The  appoint- 
ment of  four  committees  to  work  on 
the  1960  convention  of  Allied  States 
Ass'n.,  to  be  held  at  the  Conrad 
Hilton  Hotel  here  Nov.  6  through  9, 
in  conjunction  with  the  National  As- 
sociation of  Concessionaires'  trade 
(Continued  on  page  5) 

TELEVISION  TODAY— page  4 


Motion  Picture  Daily 


Wednesday,  September  7,  1 1 


PERSONAL 
MENTION 


EDITORIAL  Concessions,  Equipment  Seek  TOA  Ai 


SI  H.  FABIAN,  president  of  Stan- 
ley Warner  Theatres,  was  in  Al- 
bany and  Latham,  N.  Y.,  from  here. 
• 

Max  A.  Cohen,  president  of  Cine- 
ma Circuit,  also  treasurer  and  mem- 
ber of  the  executive  committee  of  the 
American  Congress  of  Exhibitors,  will 
sail  from  New  York  today  aboard  the 
"Queen  Elizabeth"  for  a  European 
business  and  vacation  trip. 

• 

Harvey  Chertok,  supervisor  of  ad- 
vertising-publicity for  United  Artists 
Associated,  and  Syd  Folherg,  general 
manager  of  UAA's  8mm.  division,  will 
leave  New  York  tomorrow  for  Holly- 
wood. 

• 

Bent.  Kalmenson,  Warner  Broth- 
ers executive  vice-president,  and 
Mrs.  Kalmenson,  will  leave  here  to- 
day aboard  the  "Queen  Elizabeth"  for 
Europe. 

Marcia  Ann  Jaffe,  of  New  Ro- 
chelle,  daughter  of  Leo  Jaffe,  first 
vice-president  and  treasurer  of  Co- 
lumbia Pictures,  has  become  en- 
gaged to  Eugene  Margoluis,  of  Ma- 
maroneck. 

• 

Jack  Mahon,  director  of  the  Weeki 
Wachee  Spring  Theatre,  has  left 
there  for  Jacksonville  for  conference 
at  the  home  offices  of  Florida  State 
Theatres. 

George  Rosser,  booker  for  Martin 
Theatres,  Atlanta,  has  returned  there 
from  Florida. 

• 

Charles  A.  Smakwitz,  Stanley 
Warner  zone  manager,  and  George 
Eisenberg,  real  estate  manager,  have 
returned  to  Newark,  N.  J.,  from  Al- 
bany, N.  Y. 

• 

Abe  Kramer,  executive  of  Associ- 
ated Theatres,  Cleveland,  and  Mrs. 


( Continued  from  page  1 ) 
pose  to  travel.  If  and  when  they  do, 
chances  are  they  will  pause  to  make 
contact  with  the  nation's  exhibitors 
and  their  program  for  getting  more 
production  started  in  Hollywood. 


check 
with_ 

national 
screen 
service 

for  the  best  in 
SPECIAL  TRAILERS 


The  John  Harris  Record 

JOHN  H.  HARRIS,  best  known  to 
our  industry  as  long-time  head  of 
an  important  Pittsburgh  circuit  and 
founder  of  the  International  Variety 
Clubs,  is  best  known  outside  it  as  pro- 
ducer of  the  annual  "Ice  Capades" 
shows. 

His  latest,  "Ice  Capades  of  1961," 
which  opened  at  Madison  Square  Gar- 
den last  week  and  will  be  there 
through  Sept.  20,  is  the  21st  in  the 
series.  It  is  at  the  same  time  perhaps 
the  best,  most  lavish  and  colorful  in 
the  long  series  noted  for  those  quali- 
ties. 

The  popularity  and  longevity  of 
Harris's  ice  shows  are  explainable  in 
large  part  by  their  complete  accep- 
tability as  entertainment  for  the  entire 
family.  Good  taste  virtually  is  their 
trade  mark.  They  have  about  them 
something  of  the  same  imaginative 
originality  and  fantasy  that  charac- 
terize the  best  of  Disney. 

The  motion  picture  lost  an  out- 
standing producer  when  John  Harris 
chose  the  ice  arena. 

Eugene  Schnyder,  72 

Eugene  Schnyder,  for  the  past  seven 
and  one-half  years  manager  of  the  ac- 
counts payable  department  at  the 
Allied  Artists  offices  here,  died  of  a 
heart  attack  yesterday  at  his  Astoria, 
L.  I.,  home.  He  was  72  years  old.  Sur- 
vivors include  his  wife,  a  son  and  a 
daughter.  Funeral  services  are  being 
arranged. 

Kramer  have  returned  there  from 
New  York.  , 

• 

Ross  Hunter,  producer  of  the 
forthcoming  "Back  Street"  for  Univer- 
sal; David  Miller,  director,  and 
John  Gavin,  one  of  the  stars  of  the 
film,  have  arrived  in  New  York  from 
Hollywood. 

• 

Mrs.  Mo  Rothman,  wife  of  the 
executive  vice-president  of  Columbia 
Pictures  International,  gave  birth  to 
a  daughter  yesterday  at  New  York 
Lying-in  Hospital. 

• 

O.  S.  Barnett,  office  manager  for 
Allied  Artists  in  Atlanta,  has  left  there 
for  Chicago. 

• 

Joe  Charles,  manager  of  the  Capi- 
tol Theatre,  Jacksonville,  has  left  there 
with  Mrs.  Charles  for  California. 


'Classes'  at  TOA  Meet 

Concession  specialists  will  become 
professional  "egg  heads"  Wednesday, 
Sept.  14,  when  Theatre  Owners  of 
America's  "University"  at  its  13th  an- 
nual convention  at  the  Ambassador 
Hotel,  Los  Angeles,  turns  its  attention 
to  refreshment  stand  operation,  Albert 
M.  Pickus,  TOA  president,  disclosed 
yesterday. 

"Dean"  of  the  TOA  University 
"Merchandising  Means  Money"  con- 
cessions post-graduate  school  will  be 
Harold  Chesler  of  Utah.  His  "pro- 
fessors" will  be  Jack  Wilson  of  Los 
Angeles,  John  Krier  of  Salt  Lake  City, 
Spiro  Papas  of  Chicago,  Edwin  Gage 
of  Oakhurst,  N.  J.,  and  Bert  Nathan 
of  Brooklyn. 

The  session  will  start  with  break- 
fast at  8  A.M.,  with  Dean  Chesler 
ringing  the  school  bell  at  8:30  A.M. 
for  an  hour  and  a  half  concessions 
forum.  Simultaneously  in  another 
room  "Dean"  Hal  Neides  of  San  Fran- 
cisco will  conduct  another  "Univer- 
sity" class  on  theatre  equipment  and 
maintenance.  Both  sessions  will  break 
at  10  A.M.,  with  "graduates"  going 
directly  from  the  classroom  into  the 
trade  show. 

Will  Cover  Whole  Field 

Dean  Chesler  said  that  his  staff  will 
encompass  all  phases  of  concessions 
—from  the  supplier  to  the  operator, 
and  from  the  big  circuits  with  outside 
feeding  operations  to  the  small  indi- 
vidually operated  concessionaire. 

He  said  the  forum  will  be  directed 
along  three  main  lines— "Controls  Cor- 
rect Corruption,"  "Equipment  Dies 
Young,"  and  "Psychology  of  Sales." 

Subtitle  of  Dean  Neides'  class  will 
be  "Equipment  and  Maintenance— a 
Many-Splendored  Thing."  His  pro- 
fessors will  include  Larry  Davee  and 
W.  J.  Cosby  of  New  York,  and  Walter 
Bantau  of  Los  Angeles. 

TOA  has  adopted  the  "University" 
format  in  order  to  cover  specialized 
subjects  at  the  convention.  Classes 
will  be  held  Thursday  morning  on 
taxes  and  censorship,  and  Friday  on 
community  relations,  all  as  breakfast 
sessions. 


( Continued  from  page  1 )  I 
Theatre  Owners  of  America  headij 
advance  of  the  latter's  annual  com  ., 
tion  in  Los  Angeles  next  week. 

The  two  will  explore  the  possil 
ties  of  TOA  cooperation  in  the  for 
tion  of  the  projected  new  natit 
drive-in  organization.  Tobolow- 
counsel  for  TDITOA,  said  the  la 
would  undertake  the  responsibility 
organization  if  the  required  coop 
tion  is  forthcoming.  He  said 
TDITOA  convention  here,  next  ) 
7-9,  could  be  converted  into  a  n 
ning  session  for  the  new  national 
ganization  providing  the  neces: 
agreements  are  reached  at  the 
Angeles  meeting. 


$500  Toward  Projecf 
Is  Trade  Show  Prize 


A  $500  credit  toward  the  purcl 
of  Victoria-X,  70/35mm  project 
sound  systems,  distributed  by  Cm 
matograph  International,  Inc.  of  fjj 
York,  will  be  won  by  some  lucky 
hibitor  attending  the  motion  pic 
industry  trade  show  at  the  Hotel  i 
bassador,  Los  Angeles,  Sept.  13-16 

Tickets  for  drawing  of  the  $ 
credit  will  be  given  away  during  ti 
show  hours  at  booth  of  Joe  Hornst 
Inc.  at  the  trade  show.  There  wil 
no  charge  for  tickets  or  obligatioi 
exhibitors. 

Drawing  of  the  winning  ticket 
take  place  at  the  Hornstein  booth 
day,  Sept.  16,  between  4  and  5  1 
A  motion  picture  star  will  do  the 
tual  drawing.  Ticket  holders  mus 
present  to  win. 

The  trade  show  is  being  sponsi 
jointly  by  Theatre  Owners  of  Ame: 
Theatre  Equipment  and  Supply  ^ 
ufacturers  Association  and  the  T 
tre  Equipment  Dealers  Associatio 


TOA  to  Hear  About 
Insurance  'Package' 

An  insurance  "package"  especially 
designed  for  motion  picture  theatres 
will  be  described  at  the  Theatre  Own- 
ers of  America  convention  in  Los  An- 
geles on  Sept.  13.  The  plan  will  be 
offered  by  Ted  Lazarus,  former  mo- 
tion picture  advertising  executive,  rep- 
resenting the  insurance  firm  of  Ban- 
ner, Zack  and  Gluckson,  Inc. 

Lazarus  and  Zack  will  meet  with  a 
special  insurance  committee,  headed 
by  Arthur  Lockwood  of  Boston,  prior 
to  the  convention  to  discuss  details  of 
the  plan. 


Three  More  Compani 
Join  in  Trade  Show 

Three  more  firms  have  joined 
list  of  exhibitors  in  the  motion  pic 
industry  trade  show  to  be  staga 
the  Ambassador  Hotel  in  Los  Ang 
Sept.  13-16,  in  conjunction  with 
13th  annual  convention  of  the  T 
tre  Owners  of  America. 

Castleberry's  Food  Company 
Augusta,  Ga.,  will  occupy  Booth 
and  the  John  P.  Filbert  projec 
equipment  firm  of  Los  Angeles,  wi 
in  booth  28.  Eprad,  of  Toledo, 
another  of  the  late  signers  for 
show,  has  been  assigned  Booth 

Florida  Theatre  Bum 

WEWAHITCKA,  Fla.,  Sept.  I  - 
The  Wewa  Theatre  here,  owneijb 
Carl  Peavy,  has  been  destroyed; 
fire. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.I.te 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bi™ 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Burets. 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  K»» 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-^ 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Oaiu.ra. 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a.« 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  s> 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies.". 


nesday,  September  7,  1960 


Motion  Picture  Daily 


3 


1 

G  i-Hur'  1st  to  Hit 
$000,000  in  Philadelphia 

Special  to  THE  DAILY 

IILADELPHIA,  Sept.  6.  -  The 
motion  picture  to  attain  a  gross 
1,000,000  in  the  history  of  the 
tainment  history  in  Philadelphia 
Ben-Hur,"  which  is  currently 
ng  its  42nd  week  of  what  is  ex- 
?d  to  be  a  two-year  engagement 
le  Boyd  Theatre.  To  mark  the 
don,  Stanley- Warner  Theatres, 
h  operates  the  Boyd,  will  join 
M-G-M  in  being  hosts  to  a 
100,000  Champagne  Party"  on 
sday,  at  the  Hotel  Warwick  from 
6:30  P.M.  Guest  of  honor  at  the 
>tion  will  be  Bobert  Mochrie, 
■M  general  sales  manager. 


Interstate#s  'Phone  Girl  Reminisces 

On  Retirement  after  27-Year  Service     X  Jtllx  Jjt 


t 

■ei 

faanese  Will  Honor 
I  kor,  Sarnoff,  Fahs 

Igh  Japanese  decorations  for  "dis- 
im  ished  service"  will  be  conferred 
m  dolph  Zukor,  David  Sarnoff,  and 
Ujles  Burton  Fahs,  on  the  occasion 
if  j  e  Centennial  of  Japanese- Ameri- 
•ai  Relations  in  ceremonies  at  the 
iffiil  residence  of  the  Consul  Gen- 
ii in  Fieldston,  Riverdale,  N.  Y., 
ori  rrow.  Zukor  is  chairman  of  the 
loil  of  Paramount  Pictures;  Sarnoff 
M  airman  of  Radio  Corp.  of  Amer- 
;a|  md  Fahs,  director  of  humanities 
i)r(  ockefeller  Foundation. 

linsul  General  Mitsuo  Tanaka  will 
r  on  behalf  of  the  Emperor  of 
Mi  the  Third  Class  of  the  Order  of 
Erasing  Sun  on  Zukor  and  Sarnoff 
ni  he  Third  Class  of  the  Order  of 
lie  acred  Treasure  on  Fahs. 

!  Mutual  Friendship  Cited 

■Kor  is  being  honored  for  his  out- 
:a,  ing  contributions  to  the  improve- 
lel  of  Japan's  motion  picture  indus- 
yJ  particularly  in  such  areas  as 
l!un;n  film  exhibition,  motion  picture 

I  ology  and  theater  management, 
'no  Iso  to  the  advancement  of  friend- 
Jffland  understanding  between  the 
•fid  States  and  Japan. 

,m  noft  is  being  honored  for  his  out- 
»ing  contributions  to  the  improve- 
ie|  of  television  technology  in  Japan 
no  lso  to  the  encouragement  of  re- 

I I  in  natural  sciences  and  elec- 
Ms  among  Japanese  university 
,m  ates  through  the  Sarnoff  RCA 
,JMvship  and  the  Scholarship 
4ft  Is  System. 

Honored  for  Besearch 

is  is  being  honored  for  his 
nding  contributions  to  the  ad- 
ment  of  Japanese-American 
tional  exchange  as  director  of 
lities  of  the  Rockefeller  Foun- 
i)  and  also  to  the  introduction 
panese  culture  aboard  through 
search  on  the  modern  political 
y  of  Japan. 

i\E.  Adams  Dies  at  81 

fe  LAN  TA,  Sept.  6.-A.  E.  Adams, 
'1,  ir  many  years  an  owner  of  thea- 
re!  in  this  area,  died  following  a 
ies  attack. 


Special  to  THE  DAILY 

DALLAS,  Sept.  6— Mrs.  Alice  Craig,  PBX  telephone  operator  at  Interstate 
Circuit's  Dallas  headquarters,  has  retired  after  serving  the  company  for  27  years. 

Mrs.  Craig  was  first  employed  by  the  late  R.  J.  O'Donnell  in  1933  when  he 
maintained  an  office  in   the  Melba   


Building.  She  recalls  that  she  earned 
less  than  $15  weekly  during  those 
early  depression  days  when  motion 
picture  theatre  tickets  sold  for  25  to 
35  cents. 

When  O'Donnell  moved  into  the 
Majestic  Building,  Mrs.  Craig  moved, 
too,  and  remained  there  until  her  re- 
tirement the  past  week.  She  mused 
that  several  times  she  asked  to  be 
transferred  to  other  departments  in  the 
circuit  offices  but  when  such  an  open- 
ing occurred,  O'Donnell  insisted  she 
was  of  most  value  to  him  and  Karl 
Hoblitzelle  at  the  switchboard  han- 
dling their  phone  calls  with  industry 
executives  from  the  east  coast  to  the 
west  coast. 

'Best  Bosses  in  the  World' 

She  affectionately  refers  to  Hoblit- 
zelle and  the  late  O'Donnell  as  "the 
best  bosses  in  the  world."  Rem- 
iniscing, she  stated  that  the  most  ex- 
citing call  she  ever  placed  through 
her  mammoth  switchboard  that  serves 
the  multi-office  Majestic  Theatre 
Building  was  the  one  placed  to  O'Don- 
nell a  few  years  ago  when  he  was 
on  a  ship  in  the  middle  of  the  ocean 
on  a  trip  around  the  world. 

She  remembers  vividly  the  depres- 
sioned  thirties  when  people  would  call 
asking  the  price  of  the  movie  without 
any  inquiry  as  to  what  picture  was 
playing.  Today,  she  maintains  peo- 
ple are  highly  selective  in  their  en- 
tertainment and  ask  only  about  the 
title  of  the  picture  and  its  stars  with 


no  query  about  the  cost  of  admission. 

During  her  long  service  at  the  PBX 
board,  Mrs.  Craig  says  she  has  an- 
swered her  share  of  wrong  numbers 
and  many  of  them  turned  out  to  be 
amusing  like  the  one  where  a  lady 
recited  half  of  her  grocery  list  before 
Mrs.  Craig  could  interrupt  to  tell  her 
she  had  dialed  the  theatre  number 
instead  of  the  local  grocery  store. 

Dwelling  on  the  past  she  was  re- 
minded of  the  numerous  questions  she 
has  been  called  upon  to  answer  during 
her  career.  One  in  particular  instance 
she  refers  to  is  the  time  she  answered 
a  call  from  a  crying  youngster  with 
the  probable  age  of  three  years  who 
wanted  to  talk  to  her  mother  who  had 
gone  to  the  show.  When  asked  what 
the  parent's  name  was  so  she  could  be 
paged  the  girl  replied  the  only  name 
she  knew  was  mommy. 

Native  of  Pennsylvania 

Although  she  was  born  in  Erie,  Pa., 
she  has  resided  in  Texas  since  the  age 
of  six  months  and  laid  claim  to  being 
a  "native  Texan"  when  her  Interstate 
friends  presented  her  with  a  gift  cer- 
tificate on  the  day  of  her  retirement. 
After  a  visit  with  her  son,  who  lives 
in  Houston  where  he  is  in  charge  of 
the  office  for  Employers  Casualty  In- 
surance Company,  Mrs.  Craig  says  she 
plans  to  return  to  her  home  here, 
where  she  plans  to  leisurely  "do  as  she 
pleases,  when  she  pleases  and  however 
she  pleases"  during  every  day  of  her 
retirement. 


New  TV,  Theatrical  Set  Bookers  Contest 

Distribution  Company     In,  T°u"gf ein  Dri™ 

■         *  United     Artists    is  inaiio-iirati 


BCG  Films,  Inc.,  has  been  formed 
here  for  the  purpose  of  world  wide 
distribution  of  motion  pictures  for 
both  television  and  theatrical  release. 
The  company  derives  its  name  from 
E.  G.  Brown,  Charles  Carson  and  Nat 
Gassman,  principal  stockholders  of  the 
new  firm. 

Gassman  was  named  president  by 
the  six-man  board  of  directors,  and 
has  assumed  management  of  the  com- 
pany's operations.  He  has  been  active 
in  television  films  for  ten  years. 

Other  officers  and  members  of  the 
board  are:  Carson,  vice-president; 
Peter  D.  Murray,  secretary  and 
treasurer;  Brown,  director;  Thomas 
E.  Murray,  Jr.,  director,  and  William 
A.  Harloe,  director. 


'Misfits'  Is  Resumed 

HOLLYWOOD,  Sept.  6.  -  Marilyn 
Monroe  returned  to  work  today  in 
"The  Misfits,"  on  location  in  Nevada, 
following  a  one-week  rest  taken  on  the 
advice  of  her  physician.  She  was  in 
a  Los  Angeles  hospital  for  a  complete 
checkup.  Principal  photography  on 
the  film  had  been  temporarily  sus- 
pended for  the  period. 


United  Artists  is  inaugurating  a 
booker's  contest  in  conjunction  with 
the  company's  joint  sales  and  exploita- 
tion drive  honoring  vice-president 
Max  E.  Youngstein.  A  special  prize 
of  $500  will  be  awarded  to  the  best 
performing  booking  department  in  six 
competing  districts. 

For  purposes  of  the  drive,  New 
York  will  be  included  in  competition 
with  exchange  offices  in  the  eastern 
district,  and  Chicago  will  be  in  com- 
petition with  central  district  branches. 
The  bookers'  contest,  which  begins 
this  week,  will  run  through  Dec.  31. 

Co-captains  of  the  22-week  drive 
awarding  more  than  $60,000  in  prizes 
are  William  J.  Heineman,  vice-presi- 
dent, and  David  V.  Picker,  executive 
assistant  to  Arthur  B.  Krirn,  United 
Artists  president. 

'Hell  to  Eternity9  a  Hit 

LOS  ANGELES,  Sept.  6.  -  Allied 
Artists'  "Hell  to  Eternity"  ending  the 
first  week  of  its  Los  Angeles  area  en- 
gagement in  25  houses  grossed  $260,- 
000,  and  at  the  Los  Angeles  Theatre, 
downtown,  it  established  a  four-year 
box-office  record,  the  company  has 
reported. 


William  Arnold,  who  since  1954  has 
been  assistant  head  of  the  statistical 
department,  administrative  headquar- 
ters of  Eastman  Kodak  Co.,  Rochester, 
N.  Y.,  has  been  named  head  of  the 
department.  Harold  C.  Passer,  for- 
merly a  staff  economist,  has  been  ap- 
pointed company  economist,  under 
Arnold  and  Edmund  R.  King,  assist- 
ant treasurer  and  chief  statistician. 

□ 

Ed  McLaughlin,  a  salesman  for 
Columbia  Pictures  in  the  Florida  area 
for  the  past  several  years,  has  suc- 
ceeded Martin  Kutner  as  the  com- 
pany's branch  manager  in  Jackson- 
ville. The  latter  has  been  promoted 
to  an  executive  sales  post  in  New 
York. 

□ 

John  Johns,  United  Artists  field 
publicity  representative  in  the  Cleve- 
land area,  has  been  assigned  to  Texas 
to  handle  the  pre-opening  promotion 
of  "The  Alamo"  and  the  Southwest 
personal  appearance  tour  of  John 
Wayne. 

□ 

Mary  Lou  Weaver,  secretary  to 
William  Twig,  Warner  Brothers 
branch  manager  in  Cleveland,  and  a 
graduate  of  the  Will  Rogers  Memo- 
rial Hospital,  Saranac  Lake,  N.  Y., 
where  she  had  been  a  patient  for 
three  years,  paid  high  tribute  to  the 
hospital  and  its  work  when  she  was 
interviewed  on  the  "One  O'Clock"  tv 
show  over  WEWS,  Cleveland.  The 
interview  was  arranged  by  Frank 
Murphy  and  Sam  Schultz,  represent- 
ing exhibitors,  and  Ray  Schmertz  rep- 
resenting distributors. 

□ 

J.  O.  Taylor  has  taken  over  ojjera- 
tion  of  the  Fay  Theatre,  Jasper,  Fla., 
a  property  of  James  Biddle  for  many 
years. 

JET  TO  BRITAIN 

aboard  BOAC's  daily 

MONARCH 
ROLLS  ROYCE 
INTERCONTINENTAL 
707 

(fastest  of  all  big  jets) 
with  'Golden  Service' 


reservations  through  your  Travel  Agent  or 

BRITISH  OVERSEAS  AIRWAYS  CORPORATION 

Jet  and/or  jet-prop  flights  from  New 
York,  Boston,  Chicago,  Detroit.  Honolulu, 
San  Francisco.  Montreal.  Toronto. 


J ele vision  Joday 


Motion  Picture  Daily 


Wednesday,  September  7,  IS ' 


D.  of  J.  Briefs 

(Continued  from  page  1) 
Telefilm  Associates,  Inc.,  and  United 
Artists  Corp. 

In  the  reply  briefs,  the  Justice  De- 
partment attorneys  make  the  point 
that  the  pro-industry  decision  entered 
by  Judge  Herlands  in  the  so-called 
Screen  Gems  case,  has  no  relation  to 
the  present  situation.  The  government 
says  that  the  distributors  of  the  films 
had  sufficient  economic  power  to  cre- 
ate an  effective  tie-in,  and  that  this 
alone  is  sufficient  to  create  an  illegal- 
ity which  is  not  subject  to  a  test  of 
reasonableness. 

Says  Single  Films  were  Wanted 
The  anti-trust  division's  briefs  con- 
tend that  the  "lowest  average  price" 
argument  advanced  by  defense  attor- 
neys is  not  valid,  and  that  television 
stations  actually  wanted  to  buy  indi- 
vidual films,  not  blocks  of  films.  The 
government  also  asserts  that  the 
Paramount  case,  which  involved  the- 
atrical bookings,  cannot  be  distin- 
guished from  the  television  block- 
booking  case,  and  that  tire  interpreta- 
tions of  law  that  led  to  the  decision 
in  that  case  should  impel  a  compar- 
able decision  here. 

The  government  seems  to  rely  heav- 
ily on  a  statement  by  the  Supreme 
Court  in  the  Northern  Pacific  ^case 
which  held  that  all  tie-ins  are  "per- 
nicious" and  stated  that  tie-ins  have 
"seldom  any  reason  but  to  restrain 
trade"  and  for  this  reason  they  fare 
harshly  under  the  anti-trust  laws. 

It  is  to  be  noted  that  in  the  North- 
ern Pacific  case,  the  Supreme  Court 
twice  alluded  to  the  pages  of  its  de- 
cision in  the  Paramount  case  which 
dealt  with  block-booking. 

'General  Policy'  Seen 

The  government's  briefs  assert  that 
there  is  no  merit  in  the  defendants' 
contention  that  the  evidence  is  insuf- 
ficient to  prove  illegality.  The  anti- 
trust division  asserts  that  "to  prevail, 
the  government  is  not  required  to 
prove  a  general  policy  to  block  book," 
though  it  maintains,  of  course,  that 
"in  point  of  fact"  the  government 
presented  "sufficient  evidence  showing 
that  these  contracts  were  entered  into 
pursuant  to  a  general  policy,  estab- 
lished by  each  defendant,  of  selling 
on  a  conditioning  basis." 

The  defendants'  assertion  that 
there  must  be  "dominance"  in  order 
to  establish  a  tie-in  violation  is 
brushed  aside  in  the  government 
briefs.  "In  actuality,"  the  anti-trust 
division  tells  the  judge,  "tests  of  dom- 
inance have  no  bearing  in  the  tie-in 
area." 

The  government's  position  is  that 
copyrights  give  sufficient  economic 
power  over  desirable  objects  to  make 
them  "effective  tying  products."  The 


AROUND  THE 


musifex  co 

45  w.  45  st.  n.y.c. 


TV  CIRCUIT 


Who's  When 


si 


industrial 
music  scoring 


ci-6-4061 


.with  PINKY  HERMAN. 


*  BCHUCK  CONNORS'  "The  Rifleman,"  which  starts  its  third  year  on 
J\  that  nets  Tues.,  Sept.  27,  has  signed  movie  and  tvet  Joan  Taylor 
as  his  romantic  interest.  .  .  .  Helen  Erickson  is  being  paged  for  a  fea- 
tured singing-acting  role  in  the  road  company  of  a  current  Broadway 
hit  musical.  .  .  .  According  to  Flamingo  prexy  Ira  Gottlieb,  the  syndi- 
cated "Superman"  telefilm  series,  has  racked  up  more  than  $700,000.00 
in  nine  markets.  The  tversion  of  the  exciting  radio  program  first  ap- 
peared about  8  years  ago,  13  years  after  it  bowed  into  the  radio  scene. 
...  We  hear  from  the  grape-vine  (and  that's  the  best  way  to  get  news 
about  a  wine  commercial  that  "Cresta-Blanca"  wine  commercial  (radio) 
will  return  to  the  air  (this  time  on  tv)  early  in  November.  .  .  .  Larry 
Lowenstein,  new  NTA  Director  of  Public  Relations,  is  one  of  the  most 
popular  flacks  in  the  east.  .  .  .  Songstress  Karen  Chandler,  currently 
headlining  the  Living  Room  bistro  in  Gotham,  has  been  signed  to  make 
a  series  of  15-minute  radio  songfests  for  the  Treasury  Dept.,  the  pro- 
grams set  for  3,000  radio  stations  around  the  world.  .  .  .  Timely,  in- 
formative and  interesting;  we  mean  the  special  "reports  from  the  Congo" 
delivered  by  former  Gov.  of  New  York  Averell  Harriman,  who  is  cur- 
rently in  Africa  on  a  fact-finding  mission.  This  series  will  be  heard  over 
RKO-General  outlets,  WOR  (N.Y.)  WNAC  (Boston)  KHJ  (Los  Angeles) 
and  KFRC  (San  Francisco.)  .  .  .  Paul  Taubman's  latest  Columbia  LP  Al- 
bum, "Medley  For  Dancing"  includes  music  from  10  Broadway  clicks 
among  which  are  selections  from  "Bells  Are  Ringing,"  "My  Fair  Lady," 
"Sound  of  Music."  Item  has  already  been  selected  for  this  month's  record 
club,  numbering  1,500,000.  ... 

■ft       -fr  & 

CBSponsored  by  the  Philco  Corp.,  the  "Miss  America  Pageant,"  to 
be- telecast  Saturday,  Sept.  10  (10-midnight)  will  feature  as  grand  mar- 
shal, Mrs.  Margaret  Gorman  Cahill  of  Washington,  D.C.,  the  first  person 
to  hold  the  title  of  "Miss  America"  back  in  1921.  ...  Art  Linkletter,  who 
NBCommenced  the  tversion  of  his  "People  Are  Funny,"  in  1953,  ushers 
in  his  seventh  consecutive  year  Sunday,  Sept.  18.  Sponsor  will  be  Squibb's 
Lab.,  division  of  Olin-Mathieson  Chem.  Co.  .  .  .  Radio  City  Music  Hall 
staff  organist  Jack  Ward  gives  an  organ  recital  tonite  for  patients  at  the 
Veterans  Administration  Hospital  with  Sopranotable  Eva  DeLuca  along 
for  several  vocals.  .  .  .  The  Broadcasting  Industry  Committee  serving 
the  $50  a  plate  dinner-dance  Thursday,  Sept.  29  at  the  Waldorf-Astoria 
to  honor  Lester  "L"  Wolff,  moderator  of  the  "Between  The  Lines" 
simulcast  Sundays  over  WNTA  and  to  raise  2%  million  dollars  for  the 
Deborah  Hospital  in  Brown  Mills,  N.J.,  consists  of  Max  (NBC)  Buck, 
Ted  (WNTA)  Cott,  Galen  (WOR)  Drake,  Mike  (WNTA)  Wallace,  Ray- 
mond (MGM)  Katz  and  Phil  Alampi,  Sec.  of  Agriculture  (N.J.)  .  .  . 
Latest  NBC'ers  to  be  named  to  the  board  of  directors  are  P.  A.  Sugg, 
exec  veep  in  charge  of  O  &  O  spot  sales  and  Walter  D.  Scott,  exec  TVeep. 
.  .  .  Bud  Brees,  dynamic  voung  deejay  at  WPEN  (Phila.)  sings  better 
than  many  of  the  wax  artists  whose  platters  he  spins.  .  .  .  Allen  (Man 
with  a  thousand  voices)  Swift,  will  reveal  some  of  his  vocalisthenics  to- 
morrow nite  on  the  "Bea  Kalmus  Show"  over  WMGM.  .  .  .  Mgr.  Ted 
Steele  of  WNTA,  saluted  Frank  Sinatra,  Dean  Martin  and  Sammy  Davis, 
Jr.  (stars  of  Warner's  flicker,  "Ocean's  11")  with  a  special  program,  "Sun- 
day Suectacular"  featuring  many  of  this  trio's  songs.  Incidentally  Lee 
Allen  has  taken  over  a  new  morning  platter-chatter  series  and  turning 
in  a  WNTA-riffic  job.  .  .  .  "Here's  Hollywood,"  new  daytime  NBC- 
TVehicle,  co-hosted  by  Dean  Miller  and  Joanne  Jordan,  preems  Monday, 
Sept.  26.  Originating  at  KNBC,  the  program  will  feature  guests  from 
all  facets  of  showbiz.  .  .  . 


Mort  Werner,  vice-president  n 
director  of  the  radio-television  dep;i 
ment  of  Young  &  Rubicam,  Inc.,  J 
been  appointd  a  senior  vice-preside! 
it  was  announced  by  George  H.  Gw 
bin,  president  of  the  agency. 

□ 

The  election  of  Glenn  Johnston^ 
a  vice-president  of  Norwood  Stud 
Inc.,  Washington,  was  announced  I ; 
Philip  Martin,  Jr.,  president.  Johns 
has  been  director  of  photography! 
Norwood  for  the  past  two  years. 

□ 

Walter  D.  Scott,  executive  vi 
president,  television  network, 
P.  A.  Sugg,  executive  vice-preside 
owned  stations  and  spot  sales,  h 
been  elected  to  the  board  of  direct 
of  the  National  Broadcasting  C< 
pany,  it  was  announced  by  Robert 
Sarnoff,  chairman  of  the  board 
NBC. 

□ 

Robert  D.  Graff,  producer  of 
"Wisdom"  television  series,  and 
such  tv  specials  as  "Assignm 
Southeast  Asia,"  "Assignment  Inc 
and  "Secret  of  Freedom,"  has  h 
appointed  executive  producer  of 
ABC  Television  Winston  Churc 
series,  it  was  announced  by  Thoi 
W.  Moore,  ABC  vice-president 
charge  of  tv  talent  and  programmi 
Graff  replaces  Edgar  Peterson,  v 
has  resigned. 


Ill: 


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i 


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3 


briefs  go  on  to  say  that  even  if  no 
copyrights  had  been  involved,  "it 
would  be  absurd  to  deny  the  existence 
of  plainly-functioning  tie-ins  on  the 
theatrical  argument  that  there  is  a 
lack  of  sufficient  power  over  the  tying 
product." 

The  Justice  Department  also  re- 
jects the  film  distributors'  contention 
that  block-booking  is  legal  if  used  for 
a  limited  time  in  order  "to  make  their 
first  sale  to  the  station  which  would 
license  the  largest  number  of  pic- 
tures," at  the  best  price  and  terms. 


Abe  Bernstein,  63 

Abe  Bernstein,  63,  film  publicist 
and  former  trade  paper  writer,  who 
died  Monday  following  a  long  illness, 
will  be  buried  from  Riverside  Chapel, 
Far  Rockaway,  L.  I.,  at  10  A.M.  to- 
dav.  Bernstein  is  survived  by  his  wife, 
Lillian;  a  son,  Jerome,  and  daughter, 
Marcia  Siegel.  He  had  been  a  pub- 
licist for  major  companies  and  was 
last  with  United  Artists.  He  was  a 
member  of  the  Motion  Picture  Pio- 
neers and  the  Publicists  Ass'n. 


Five  Series  Objective 
Of  S.G.-C.0.1V.  Pact 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  6.  -  Coh 
bia  Pictures  television  arm,  Scr 
Gems,  has  entered  into  an  agreem 
with  the  newly  formed  Company 
Writers,  helmed  by  Paul  Harrison 
executive  producer,  whereby  CO, 
will  have  complete  artistic  and  ci 
tive  control  of  five  pilot  scripts  wh 
it  will  deliver  to  Screen  Gems  by  rr 
November. 

Upon  acceptance  of  any  of  its  p 
scripts  C.O.W.  will  form  a  corporat 
to  produce  a  series,  in  which  its  w 
ers  will  have  ownership  as  well 
participating  interests,  it  was  poin 
out  today  at  a  press  interview  in 
Hollywood  Knickerbocker. 

If  none  of  scripts  is  accepta 
rights  will  revert  back  to  C.O.W. 

"Not  one  shot  will  be  fired  in 
of  pilots,"  Harrison  stated,  indica 
the  shows  will  have  more  class  in  c 
tent  and  character. 

The  group,  consisting  of  Ivan  G 
Ben  Roberts,  Richard  Murphy,  L 
O'Brien,  Marion  Hargrove  and  F 
rison,  based  intentions  of  brancli 
into  production  of  Broadway  sh< 
and  theatrical  films  on  the  success 
the  initial  step  into  television. 

Henry  Stagg  Dies  at  < 

HARTFORD,    Sept.    6.  -  He 
Stagg,  67,  veteran  motion  picture  i 
jectionist  here,  is  dead,  following  1 
gery.  He  had  been  in  the  Loew's  i 
booth  for  the  past  30  years, 


nesday,  September  7,  1960 


Motion  Picture  Daily 


jfc.  Bill  Corum  Drive 
ts  Underway  Oct.  3 


NLRB  Jurisdictional  Vote 


ew  York's  Variety  Club,  Tent  No. 
and  the  Sports  Writers  Division 
ltly  inducted  into  the  club,  yes- 
ly  announced  through  their  chief 
er  Harry  Brandt,  and  sports  chair- 
Dan  Daniel  the  first  event  to 
in  revenues  for  maintaining  play- 
nds  for  crippled  children.  It  will 
le  Yonkers  Raceway  harness  races 
londay,  Oct.  3.  The  sports  writers 
designated  this  activity  for  the 
gural  of  what  they  hope  will  be  a 
ig  program  for  the  support  of  their 
y  created  Bill  Corum  Fund. 
)rum  for  many  years  was  the 
:s  columnist  of  the  ]ournal-Amer- 
and  manager  of  the  Kentucky 
>y  at  Churchill  Downs.  At  his 
h,  his  colleagues  began  a  search 
;ome  worthy  cause  with  which  a 
Corum  Fund  could  become  asso- 
d.  Knowing  his  fondness  for  chil- 
,  they  picked  the  playgrounds 
rprise  as  their  first  objective. 

$2  Per  Ticket  to  the  Fund 

le  Variety  Club  and  its  Sports 
sion  are  selling  tickets  at  $10  for 
er  in  the  Empire  Room  and  the 
t's  entertainment  on  the  track. 
Bill  Corum  Fund  will  net  $2  from 

ticket  sold.    The  Raceway  has 
ted  2800  tickets  to  the  club, 
lere  will  be  additional  revenues 

duplication  of  race  purses  by 
ms  motion  picture  companies, 
l  race  will  be  named  after  some 
landing  current  hit  of  the  movies 
the  winning  horses,  drivers  and 
srs  will  be  honored  by  leading  ac- 
es of  these  pictures, 
ckets  for  the  Corum  Fund  Night 
onkers  Raceway  are  available  at 
)ffices  of  the  Variety  Club  here. 

h.A-HTSI  in  Deal  for 
3  Rogers,  Autry  films 

[i      From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  6.  -  Holly- 
w\  1  Television  Service,  Inc.,  an- 
iced  today  that  a  deal  has  been 
ummated  with  MCA-TV,  Ltd., 
reby  123  Roy  Rogers  and  Gene 
y  pre-'48  films  are  to  be  handled 
le  future  by  HTSI,  a  Republican 
loration  wholly-owned  subsidiary, 
lblic  produced  the  films, 
lere  are  14  post-'48  Roy  Rogers 
ires,  eight  of  which  are  in  color, 
have  never  been  offered  to  tele- 
n  but  which  will  be  offered  in 
/ery  near  future. 

JHliam  F.  O'Neil,  76 

CRON,  O.,  Sept.  6.-WiHiam  F. 
:il,  founder  and  board  chairman 
ie  General  Tire  and  Rubber  Co., 
h  acquired  RKO  Corp.  in  1956 
Howard  Hughes,  died  of  a  heart 
snt  at  his  home  here  last  Satur- 
He  was  76.  Surviving  are  his 
>w,  the  former  Grace  Savage;  four 
William,  owner  of  radio  station 
IP,  Miami;  John,  financial  com- 
;e  chairman  of  General;  Thomas, 
chairman  of  the  board,  and  Mi- 
1  G.,  its  president;  and  a  daugh- 
Mrs.  William  Regan. 


Pits  mga  vs.  afm  Today      ln  'Obscenity1  Case 


Charlotte  Exhibitor  Wins  Allied  Groups 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  6.  -  The 
National  Labor  Relations  Board  will 
conduct  a  jurisdictional  election  vote 
tomorrow  and  Thursday  with  more 
than  1,200  musicians  employed  by  the 
major  studios  deciding  whether  the 
American  Federation  of  Musicians  or 
the  Musicians  Guild  of  America  will 
act  as  their  bargaining  agent. 

MGA  wrested  studio  jurisdiction 
from  the  AFM  two  years  ago  during 
an  AFM  strike  against  the  studios,  and 
while  AFM's  Local  47  suffered  in- 
ternal dispute  over  the  federation's 
trust  fund  policies. 


W.  B.  Winner 


( Continued  from  page  1 ) 
give  the  union  time  to  file  a  notice 
of  appeal  with  the  Federal  Court  of 
appeals. 

In  his  decision  Judge  Herlands  up- 
held the  Warner  contention  that  the 
AF  of  M  is  no  longer  the  bargaining 
agent  for  Hollywood  musicians  since 
the  Musicians  Guild  of  America  won 
jurisdiction  in  1958  in  an  election 
certified  by  the  National  Labor  Rela- 
tions Board.  "The  Federation  does  not 
have  a  leg  to  stand  on,"  he  declared. 

Warns  of  Infringement 

"If  the  AF  of  M  were  permitted  to 
pursue  the  provisions  of  a  contract 
that  required  prior  consent  for  the 
release  of  movies  to  television,  it 
would  be  infringing  on  the  representa- 
tion right  of  the  MGA,  because  they 
are  the  certified  bargaining  agents  for 
musicians  employed  by  Warner 
Bros.,"  the  judge  said. 

The  judge  noted  that  the  contro- 
versy stemmed  from  a  collective  bar- 
gaining agreement  on  post-'48  films 
in  a  contract  Warners  made  with  the 
AF  of  M  in  1958.  "That  contract  con- 
tained the  word  'thereafter'  or  the 
right  in  perpetuity  of  the  use  of  the 
sound  tracks  made  by  union  mem- 
bers," he  said. 

Clarifies  'Thereafter' 

"The  word  'thereafter'  is  given  a 
literal  interpretation  purporting  to 
vest  the  plaintiff  with  a  right  in  per- 
petuity to  grant  or  withhold  its  con- 
sent after  negotiations  with  the  de- 
fendant. The  restrictive  covenant  is 
unfeasible  as  violative  of  the  Labor- 
Management  Relations  Act." 

Summing  up,  the  judge  said  the 
"complaint  must  be  dismissed  for  the 
reason  that  it  does  not  state  a  claim 
upon  which  relief  can  be  granted,  and 
the  court  lacks  jurisdiction  over  the 
subject  matter." 

Johnny  Mercer  Signed 

HOLLYWOOD,  Sept.  6.  -  Johnny 
Mercer  has  been  signed  to  write  theme 
lyrics  for  "Breakfast'  at  Tiffany's," 
Jurow-Shepherd  production  for  Para- 
mount release  which  will  star  Audrey 
Hepburn  and  Ceorge  Peppard. 


Special  to  THE  DAILY 

CHARLOTTE,  N.C.,  Sept.  6.-Rob- 
ert  Schrader,  owner  of  the  Visulite 
Theatre  here,  was  found  innocent  at 
the  weekend  on  charges  of  showing 
an  "obscene"  film.  The  picture  was 
"For  Members  Only,"  an  English- 
produced  film  about  life  in  a  nudist 
colony. 

The  verdict  was  given  by  Judge 
Howard  Arbuckle  after  all-day  testi- 
mony last  Friday.  The  judge  also 
viewed  the  picture. 

Schrader  was  arrested  after  the 
police  said  they  had  been  stormed 
with  floods  of  calls  protesting  the  pic- 
ture. Prosecution  witnesses  included 
representatives  of  women's  organiza- 
tions and  religious  groups.  Defense 
witnesses  included  a  minister  and  mo- 
vie critic  in  addition  to  Harry  Gold- 
en, author  of  several  best-selling  books 
and  editor-publisher  of  the  Caro- 
lina Israelite.  Golden  said  in  his  opin- 
ion two  other  films,  "Elmer  Gantry" 
and  "Psycho,"  should  be  closed  in- 
stead of  the  nudist  film. 


Mack  Elected 

( Continued  from  page  1 ) 
meeting.  Mack  has  been  with  Filmack 
for  16  years  and  has  previously  served 
as  office  manager,  head  of  production, 
and  as  the  corporation's  treasurer.  He 
succeeds  Irving  Mack,  who  will  be  the 
chairman  of  the  board. 

Bernard  Mack  was  elected  secre- 
tary; Donald  Mack,  treasurer;  and  two 
new  directors  were  elected  for  one- 
year  terms.  They  are  Charles  King 
and  Morris  Silver,  both  of  Chicago. 

Stockholders  Answered 

Stockholders'  questions  concerning 
various  aspects  of  the  business  were 
answered  by  corporation  officers,  and 
a  tour  of  Filmack's  block  long,  theatre 
trailer  and  TV  film  studio  was  con- 
ducted to  show  stockholders  the  firm's 
new  animation  equipment  and  produc- 
tion innovations. 


Plan  Bow  of  Film 

On  Moral  Re-Armament 

Special  to  THE  DAILY 

MACKINAC  ISLAND,  Mich.,  Sept. 
6— Fifty  Hollywood  personalities  at- 
tending the  Moral  Re-Armament 
World  Assembly  here  yesterday  said 
in  a  statement  that  the  real  task  of 
stage  and  screen  is  to  give  the  nation 
a  moral  ideology.  The  session,  at- 
tended by  873  delegates  from  25  na- 
tions, was  chaired  by  Joel  McCrea 
and  Sheb  Wooley,  star  of  "Rawhide." 

The  Hollywood  delegation  flew  to 
Mackinac  for  the  weekend  to  plan 
the  world  premiere  on  Broadway  of 
the  new  Moral  Re-Armament  techni- 
color film  "The  Crowning  Experience." 
Among  those  who  came  were  Spring 
Byington,  Beulah  Bondi,  Frank  Ross, 
Henry  Beckman  Jack  Lord,  Don  San- 
ford,  Sheldon  Schoneberg,  Tex  Wil- 
liams and  Nate  Barrager. 

The  picture  is  scheduled  to  open 
at  the  Warner  Theatre  in  New  York 
on  Oct.  21. 


( Continued  from  page  1 ) 

show,  were  announced  by  Jack  Kirsch, 
president  of  Allied  Theatres  of  Illi- 
nois and  general  convention  chairman. 
Named  to  the  committees  by  Kirsch 

were: 

Advisory  Committee  —  Ben  Marcus, 
Sidney  E.  Stern,  Marshall  Fine  and 
Richard  T.  Lochry. 

1.960  Year  Book  Committee— Ar- 
thur Schoenstadt,  H.  Schoenstadt  & 
Sons,  vice-chairman;  Sam  C.  Meyers, 
Meyers  Theatres,  vice-chairman;  B. 
Charuhas,  Montclare  Theatre;  Jack 
Clark,  Tiffin  Theatre;  James  Gregory, 
Alliance  Amusement  Co.;  Carl  Good- 
man, Goodman  &  Harrison  Theatres; 
James  Jovan,  Monroe  Theatre;  Donald 
Knapp,  Lucas  Theatres;  Verne  R. 
Langdon,  Hub  and  Alvin  Theatres; 
Howard  Lubliner,  Clark  and  Four 
Star  Theatres;  George  Nikolopulos, 
CVN  Theatres;  Jack  Rose,  Indiana- 
Illinois  Theatres;  Max  Roth,  Capitol 
Film  Co.;  Art  Spirou,  Holiday  & 
Alcyon  Theatres;  Mayer  Stern,  Joseph 
Stern  Theatres;  Chuck  Teitel,  Teitel 
Film  Co. 

Candy,  Popcorn,  Beverage  Group— 
Charles  Cooper,  Theatre  Concessions 
Co.,  chairman;  Benjamin  Banowitz, 
Popcorn  Products,  Inc.;  Irving  Davis, 
Irving  Davis  Co.;  Lester  Grand,  Con- 
fection Cabinet  Corp.;  T.  S.  Dario- 
tits,  Alliance  Amusement  Co. 

Theatre  Equipment  Group  —  Spiro 
Charuhas,  Abbott  Theatre  Equipment 
Co.,  co-chairman;  Erwin  J.  Peterson, 
Abbott  Theatre  Equipment  Co.,  co- 
chairman;  Ed  Novak,  National  Thea- 
tre Supply,  co-chairman;  Lew  Harris, 
Alliance  Amusement  Co.;  Thos.  Flan- 
nery,  Whiteway  Sign  Co.;  Al  Schalla, 
Indiana  -  Illinois  Theatres;  Everett 
Haglund,  Natco  Theatres;  Charles  R. 
Lindau,  Lindau  Theatres;  Raymond 
Marks,  M  &  R  Drive-in  Theatres. 

National  Association  of  Concession- 
aires liaison  member,  S.  J.  Pappas. 

Columbus  Plan 

( Continued  from  page  1 ) 
porated  as  the  JAE  Amusement  Corp. 
with  Knight  serving  as  president  and 
treasurer.  His  wife  is  vice  president 
and  James  B.  Feibel  is  secretary.  The 
corporate  name  is  made  from  the  ini- 
tials of  his  five-year-old  daughter, 
Joan;  his  wife,  Anita  and  three-weeks- 
old  Elana. 

Leased  Thru  Jan.  31,  1961 

Frank  Marzetti,  operator  of  the  Lin- 
den theatre,  is  owner  of  the  Fox  thea- 
tre building.  Knight's  lease  is  through 
Jan.  31,  1961  with  options  for  re- 
newal. The  theatre  is  closed  for  re- 
decoration  during  September. 


To  Shut  Suburban  Thea. 

CLEVELAND,  Sept.  6-The  1600- 
seat  suburban  Fairmount  Theatre  will 
cease  operation  on  May  31,  1961.  On 
that  date  the  deluxe  Fairmount,  which 
opened  May  7,  1942,  will  be  nearing 
the  end  of  a  20-year  lease  on  the  prop- 
erty which  the  owners  want  to  convert 
to  commercial  use. 


6 


Motion  Picture  Daily 


Labor  Day 

(Continued  from  page  1) 
set.  At  the  Murray  Hill  Theatre  on 
the  East  Side,  Paramount's  "It  Started 
in  Naples,"  which  is  playing  day-and- 
date  at  the  Victoria  on  Broadway, 
grossed  $17,055  Friday  through  Mon- 
day. This  represented  a  new  opening 
day  mark  for  the  Murray  Hill  and  new 
house  records  for  Saturday,  Sunday 
and  Monday.  "Naples"  was  also  big  at 
the  Victoria,  taking  in  $35,718  for 
the  four  days  for  a  combined  total  of 
$52,773. 

The  other  .  record  was  a  ten-year 
one,  and  set  by  the  Loew's  circuit 
with  M-G-M's  "Bells  Are  Ringing." 
The  25  Loew's  theatres  playing  the 
film  grossed  over  $210,000  for  the 
best  Labor  Day  weekend  in  a  decade. 

At  the  Radio  City  Music  Hall  Co- 
lumbia's "Song  Without  End"  did  a 
big  $92,551  for  Saturday  through 
Monday.  The  picture  is  now  in  its 
fourth  week. 

'Terrace'  Still  Strong 

Twentieth-Fox's  "From  the  Ter- 
race" was  still  holding  strong  at  the 
Paramount  Theatre  on  Broadway  and 
also  opened  on  Labor  Day  at  the  RKO 
Albee  Theatre  in  Brooklyn  to  $10,300. 
The  Albee  management  said  it  was 
one  of  the  largest  holiday  openings  in 
recent  years. 

Long  lines  were  also  in  evidence  at 
the  Capitol  on  Broadway  where  War- 
ners' "Ocean's  11"  did  $35,750  in 
three  days.  For  the  same  period  Co- 
lumbia's "All  the  Young  Men"  did 
$21,360  at  the  Forum. 

UA's  "The  Apartment,"  now  in  its 
12th  week  playing  day-and-date  at  the 
Astor  and  Plaza,  grossed  $30,494  at 
both  theatres  on  the  weekend.  The 
figure  includes  $20,325  for  the  Astor 
and  $10,168  for  the  Plaza. 

The  town's  two  hard-ticket  attrac- 
tions, "Ben-Hur"  and  "Can-Can"  also 
did  well.  The  M-G-M  epic  grossed 
$27,000  for  the  three  days  at  the  State 
and  the  20th-Fox  release  $13,000. 

M-G-M  Board  to  Act 
On  Dividend  Today 

Dividend  action  is  scheduled  to  be 
taken  by  the  board  of  directors  of 
Metro-Goldwyn-Mayer  at  the  regular 
meeting  here  today.  Company  offi- 
cials have  indicated  that  on  the  basis 
of  excellent  earnings  this  year  and  a 
continued  favorable  outlook  the  board 
may  approve  payment  of  more  than 
the  usual  30-cent  dividend. 

Whether  this  would  be  in  the  form 
of  an  extra  or  an  increase  in  the  pres- 
ent $1.20  rate  has  not  been  revealed. 

Harry  Valentine  Dead 

NORFOLK,  Va.,  Sept.  5.  -  Harry 
Valentine,  sales  representative  for 
20th  Century-Fox  in  the  Washington 
area,  died  here  at  the  age  of  54.  He  is 
survived  by  his  wife,  Helen;  two  sons, 
Harry,  Jr.,  and  Graham,  and  a  daugh- 
ter, Paige. 

Valentine  was  a  former  exhibitor, 
having  been  general  manager  of  the 
Rome  Circuit  in  Baltimore,  and  the 
Wilder  Circuit  here. 


REVIEW: 

S  Aim  At  The  Stars 


Charles  H.  Schneer — Columbia 


A  dramatic  and  absorbing  film  of  the  story  of  rocket  scientist  Wernher 
von  Braun  has  been  capably  produced  by  Charles  H.  Schneer  and  ably 
directed  by  J.  Lee  Thompson. 

Curt  Jurgens  gives  a  straightforward  performance  as  von  Braun,  the 
former  Nazi  rocket  scientist  who,  since  the  end  of  World  War  II,  has 
become  one  of  America's  leading  developers  of  space  missiles  and  respon- 
sible for  the  successful  launching  of  the  country's  first  satellite. 

At  the  head  of  a  group  of  scientists  working  for  the  German  army  dur- 
ing the  war,  von  Braun  developed  the  V-2  rockets  which  created  destruc- 
tion and  havoc  among  the  British.  Aware  that  the  end  of  the  war  is  near, 
and  that  Hitler's  armies  are  about  to  be  conquered  by  the  Allied  forces, 
he  holds  a  meeting  with  his  associates  to  determine  their  course  of  action. 
Knowing  that  they  will  not  be  able  to  persevere  as  scientists  in  a  defeated 
Germany,  and  feeling  sure  that  the  British  would  prove  hostile  to  them 
because  of  their  V-2  activities,  and  rather  than  surrender  to  the  Russians 
whose  treatment  of  Germans  was  more  clearly  defined,  von  Braun  and 
his  associates  decide  to  surrender  themselves  to  the  Americans,  hoping  for 
more  tolerant  treatment. 

Onlv  Herbert  Lorn  among  the  group  refuses  to  be  a  traitor  to  Germany, 
as  he  decides  to  remain  behind  to  meet  his  fate.  The  glum  Lorn  has  other 
problems  as  he  has  fallen  in  love  with  Gia  Scala,  Jurgen's  secretary,  whom 
he  has  discovered  to  be  an  Allied  spy.  When  Miss  Scala  reveals  that  she 
became  a  spy  soon  after  her  American  husband  was  unceremoniously 
shot  and  killed  by  SS  men  in  a  case  of  mistaken  identity,  he  decides 
against  turning  her  in  to  the  SS. 

The  case  of  humanity  against  Jurgens  as  a  symbol  of  scientists  who 
create  destructive  missiles  with  seeming  disregard  for  the  lives  of  the  in- 
nocent is  vociferously  proclaimed  by  James  Daly  who,  as  a  Major  in  the 
U.S.  Army  Intelligence  Corps,  attacks  Jurgens  for  his  part  in  the  V-2  pro- 
gram, and  promises  that  he  will  be  tried  as  a  war  criminal  and  hanged. 
Daly  no  sooner  finishes  his  condemnation  of  Jurgens,  when  another  Army 
officer  enters  to  offer  Jurgens  a  post  to  continue  his  experiments  for  the 
U.S.  Army.  Daly's  extreme  bitterness  is  explained  as  due  to  the  death 
of  his  wife  and  child  in  London  during  a  bombing  raid. 

Jurgens  and  his  associates  are  moved  to  White  Sands,  New  Mexico, 
where  they  carry  on  their  outer  space  experiments.  Daly,  meanwhile, 
has  returned  to  his  former  work  as  a  newspaperman  in  which  capacity  he 
continues  to  harass  Jurgens  whose  defense  is  that  he  was  onlv  a  tool  of 
his  country,  and  as  such  was  obliged  to  do  what  he  did  in  perfecting  the 
V-2  rockets. 

There  is  a  fair  amount  of  suspense  as  Jurgens  proceeds  to  perfect 
American's  first  satellite,  in  answer  to  Russia's  Sputnik  I. 

The  action  of  the  film  for  the  most  part  is  slow-paced.  Capable  per- 
formances are  turned  in  by  Jurgens,  Victoria  Shaw  as  his  fiancee  and 
then  wife  who  also  deplores  his  work  on  destructive  missiles,  Miss  Scala, 
Daly,  Lom  and  Adrian  Hoven,  as  one  of  Jurgen's  associates. 

Jay  Drater  wrote  the  screenplay  from  a  story  bv  George  Froeschel, 
U.  Wolter  and  H.  W.  John. 

Running  time,  107  minutes.  Release,  in  October. 

Sidney  H.  Rechetnik 


E.  &  L.  Leases  Theatres 

LEVITTOWN,  N.  J.,  Sept.  6.  - 
The  E.  &  L.  Theatre  Co.,  of  Philadel- 
phia, headed  by  Claude  J.  Schlanger 
and  Melvin  J.  Fox,  both  of  whom  op- 
erate their  own  independent  theatre 
circuits,  has  leased  the  new  1,000- 
car  drive-in  erected  on  a  35-acre  tract 
on  Route  130  here  opposite  the  Levit- 
town  Shopping  Center  in  this  newly- 
erected  town.  The  theatre  company 
will  also  operate  the  new  indoor  the- 
atre being  erected  directly  in  the 
shopping  center.  The  indoor  theatre 
is  now  under  construction  and  the 
outdoor  theatre  is  scheduled  to  be 
completed  in  time  to  start  operations 
on  Sept.  23. 


Mann  Joins  TOA 

( Continued  from  page  1 ) 
gives  TOA  seven  new  circuits  within 
the  past  six  months.  Only  last  week 
Eastern  Management  theatres  of  New 
Jersey,  Ohio  and  Colorado  joined. 
Prior  circuit  enrollments  since  the  late 
Spring— in  addition  to  more  than  50 
individual  non-circuit  houses— include 
Loew's  Theatres,  Standard  of  Wiscon- 
sin, Chakeres  of  Ohio,  Pitts  of  West 
Virginia,  and  Interboro  of  New  York. 

Mann's  membership  was  arranged 
by  George  Roscoe,  TOA's  director  of 
exhibitor  relations. 

In  1956-'57,  Mann  was  president  of 
North  Central  Allied  Independent 
Theatre  Owners. 


S.W.  Test  Saturation 
Shows  'Dragon'  Stroni 

Despite  record  summer  tempei 
tures  both  day  and  night,  whicn  ;, 
fects  drive-in  business,  Valiant  Filif 
"The  Sword  and  the  Dragon': 
racked  up  impressive  grosses  in  Ph 
nix,  Albuquerque  and  Tucson, 
company  has  reported  following  cc 
pilation  of  the  results  of  a  test  sah 
tion  booking  of  the  film  in  the  Soi> 
west.  The  local  ad  budgets  were; 
stricted  to  normal  house  expenditu 

Robert  Benton  of  Sero  Amusem 
in  Tucson  advised  Valiant  that 
opening  and  second  day's  gross  w 
the  biggest  in  the  theatre's  j 
tory.  Equally  sensational  grosses  vi 
racked  up  in  Phoenix  and  Al 
querque. 

All  exhibitors  commented  on 
excellence  of  the  theatrical  and 
trailers  made  possible  by  the  unii 
scenes  provided  by  the  feature. 


Exploitation  Drive  Strong 


iff 


The  success  of  these  engagers 
was  also  attributed  to  the  highly  j 
sonalized  and  intensive  local  explo 
tion  campaigns  utilized  in  each  of  : 
three  cities.  Of  special  interest 
Valiant  officials  was  the  fact  that 
all  situations  "Sword  and  the  Drag 
outgrossed  "Rodan"  (the  compai 
biggest  grosser  to  date). 

After  this  early  and  successful  st 
"Sword  and  the  Dragon"  signed 
bookings  with  engagements  timed 
take  advantage  of  the  juvenile  ai 
ence  potential  during  the  many 
ligious,  national  and  school  holid 
in  the  fall  so  often  untapped.  Cal 
Theatres  have  a  multiple  de  luxe 
Angeles  run  set  for  Sept.  28. 
West  Coast  bought  the  picture  for 
National    Theatres  throughout 
country.  In  addition,  dates  are  se) 
San  Francisco,  Honolulu,  San  Dieji, 
Las  Vegas,  Seattle,  Salt  Lake  ( 
and  Denver. 


Lundgren  Named  Aid 
To  NT&T's  Thedford 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  6.  —  M 
Lundgren  today  was  named  execul 
assistant  to  William  Thedford,  Pac 
Coast  division  manager,  in  a  reali  - 
ment  of  responsibilities  announced  j 
M.   Spencer  Leve,  vice-president  I 
charge  of  theatre  operations  for  I- 
tional  Theatres  &  Television,  Inc 

Others  assigned  new  duties  incli 
John  Lishan,  executive  aide  to  Le 
James  Dillon,  real  estate  departmc 
Bob  Smith,  manager  of  the  Los  ii 
geles  city  district,  and  Vic  Mas- 
assistant  in  the  booking  departmei] 

Green  Funeral  Today 

HOLLYWOOD,  Sept.  6.  -  Privl 
funeral  services  for  Alfred  Green,  1 
veteran  film  director,  will  be  held  j- 
tomorrow  at  Forest  Lawn.  Green,  wj 
died  Sunday  in  Hillhaven  Rest  Hoif. 
Newport  Beach,  will  be  remembei 
for  such  films  as  "Disraeli,"  "Ik 
Greek  Goddess"  and  "The  Joll 
Story."  His  recent  credits  were  I 
work  on  "The  Millionaire"  tv  serf. 


fL  88,  NO.  48 

-■- 
1 


NEW  YORK,  U.S.A.,  THURSDAY,  SEPTEMBER  8,  1960 


TEN  CENTS 


frisdiction 

lusicians'  Suit 
finges  on 
PLRB  Election 


V  tor  Seen  Filing  to 
Hit  Post- 48  Deals 

From  THE  DAILY  Bureau 

(OLLYWOOD,  Sept.  7.  -  If  the 
Micians  Guild  of  America  is  named 
bsi  aining  agent  for  studio  musicians 
injie  National  Labor  Relations  Board 
ekion  being  held  here  today  and  to- 
rn' ow,  it  will  institute  a  court  action 
agnst  all  major  studios  seeking  an 
inaction  to  halt  the  release  of  post- 
19,!  pictures  to  television  and  asking 
thi  the  companies  be  required  to  ne- 
gaite  with  it  on  payments  to  musi- 
cal >  if  and  when  post-'48  film  deals 
;ir(,nade. 

In  MGA  spokesman  said  the  action 
is  |  ing  taken  because  the  guild  inter- 
pr,i  Tuesday's  Federal  district  court 
( Continued  on  page  6 ) 

Piuieef  Dinner  for 
Urine  Set  Nov.  21 

Jie  22nd  annual  Motion  Picture 
Pi',eers'  dinner,  honoring  Joseph  E. 
Wne  as  pioneer  of  the  year,  will  be 
he  Nov.  21  in  the  Starlight  Roof  of 
th  Waldorf-Astoria  Hotel,  it  was  an- 
no iced  by  S.  H.  Fabian,  president  of 
th  Pioneers. 

ckets  to  the  affair,  priced  at  $20 
pe!  plate,  can  be  obtained  from 
I?4an's  office,  1585  Broadway,  and 
J  [     ( Continued  on  page  2) 

Imus,  S.  Schneider, 
fmkovkh  to  Col.  Board 

jV-ie  election  of  Paul  N.  Lazarus, 
R  Stanley  Schneider  and  M.  J.  Fran- 
ice  :h  to  the  board  of  directors  of 
Ccmbia  Pictures  International  Corp. 
W)|  announced  yesterday  by  A. 
Sc  ieider,  president  of  Columbia  Pic- 
tnji  Corp.,  the  parent  organization 
wwing  a  meeting  of  the  board. 
•  izarus  is  a  vice-president  of  Co- 
(Continued  on  page  3) 

TI  EV/S/ON  TODAY— page  6 


New  Edition  of  Magic  Shadows/ 
Cinema  History,  Published  Today 

A  new  edition  of  "Magic  Shadows,"  by  Martin  Quigley,  Jr.,  telling  for  the 
first  time,  from  original  sources,  the  whole  story  of  the  origin  of  motion  pic- 
tures is  to  be  published  today  by  Quigley  Publishing  Co. 

The  volume,  with  a  new  foreword 


by  Edward  P.  Curtis,  of  Eastman 
Kodak,  traces  mankind's  efforts  from 
the  days  of  Aristotle  and  Archimedes 
down  through  the  centuries  to  satisfy 
the  craving  to  create  living  pictures, 
and  reveals  the  story  of  the  develop- 
ment of  the  mechanics  of  the  modern 
motion  picture,  most  flexible  medium 
of  expression  the  world  has  ever 
known. 

In  his  foreword  Curtis  says: 
"Ask    almost    anyone    about  the 
origins  of  the  motion  picture,  and 


you'll  get  a  glib  and  automatic  an- 
swer. It  will  include  a  fast,  indefinite 
reference  to  Edison  and  Eastman  and 
will  move  on  with  more-or-less  au- 
thenic  nostalgia,  to  Mack  Sennett, 
Fatty  Arbuckle,  D.  W.  Griffith  and 
maybe  a  few  others.  With  luck,  one 
or  two  titles— 'The  Great  Train  Rob- 
bery,' for  example  may  creep  in. 

"The  fact  is,  most  of  us  simply  do 
not  know  much  about  it. 

"It  is  good,  therefore,  to  take  a 
(Continued  on  page  2) 


'Living  Screen'  Process 
Is  Demonstrated  Here 

By  RICHARD  GERTNER 

"Living  Screen,"  the  process  com- 
bining motion  pictures  with  live  stage 
action  developed  by  Ralph  Alswang, 
Broadway  producer  and  scenic  de- 
signer, was  demonstrated  for  the  first 
time  to  the  press  here  yesterday. 

A  miniature  stage  model  and  figure 
cutouts  were  employed  by  Alswang  to 
illustrate  how  the  technique  is  to  be 
employed  in  industrial  shows  for  au- 
tomobile manufacturers  as  well  as  for 
stage  musicals. 

In  the  first  sequence  a  new  car 
model  was  introduced  for  an  indus- 
trial show  by  first  showing  an  ani- 
mated film  in  which  parts  of  the  car 
fell  into  place.  This  was  a  film  pro- 
jected on  an  opaque  screen  and  once 
the  car  was  complete  on  the  screen, 
(Continued  on  page  3) 


Mochrie  Is  Elected 
An  MGM  Vice  President 

Robert  Mochrie,  general  sales  man- 
ager for  Metro-Goldwyn-Mayer,  was 
elected  a  vice-president  yesterday  by 
the  board  of  di- 
rectors. 

Mochrie,  who 
was  appointed 
to  his  position 
June  23,  has 
been  with 
M  -  G  -  M  for 
three  years. 
Prior  to  his  ap- 
pointment 
as  general  sales 
manager, 
he  devoted  his 
time  for  a  year 
exclusive- 
ly to  the  domestic  distribution  of 
(Continued  on  page  3) 


Robert  Mochrie 


D.C.  Critic  Defends  U.S.  Customs1 
Role  in  Judging  Films  Imported  Here 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  7.-A  spirited  defense  of  the  Customs  Bureau's  role 
in  determining  what  films  should  be  imported  to  the  U.S.  has  been  made  by 
James  O'Neill,  Jr.,  movie  critic  for  the  Washington  Daily  News.  The  critic  of 
this  Scripps-Howard  paper  also  takes 


exception  to  the  taste  of  the  judges 
at  European  film  festivals,  saying  that 
"more  junk  is  culled  at  these  cultural 
weenie-roasts  than  could  be  churned 
up  on  an  ocean-going  garbage  barge." 

Immediate  spark  of  O'Neill's  inter- 
est is  this  observation:  "All  of  a  sud- 
den it  seems  that  the  U.S.  Customs 


Bureau  has  seized  upon  the  idea  that 
all  of  Europe's  filmed  trash  is  not 
'art',  and  the  boys  have  put  the  old 
snatch  on  a  French  work  entitled  'The 
Game  of  Love'." 

O'Neill,  contends  that  he  is  "pleased 
with  the  action  of  the  Customs  Bu- 
(Continued  on  page  6) 


12 -Year  Record 

MGM  Net  for 
Fiscal  1960 
9,500,000 


Vogel:  'Better  in  '61;' 
Dividend  Boosted  to  $1.60 

M-G-M's  fiscal  year  ended  Aug.  31 
"produced  estimated  earnings  of  $3.75 
per  share,"  equivalent  to  a  net  profit 
of  approximate- 
ly $9,500,000 
on  the  basis 
of  the  nearly 
2,540,000  shares 
outstanding.  He 
predicted  even 
better  results 
for  the  fiscal 
year  just  be- 
ginning. 

The  estimate 
was  disclosed 
by  Joseph  R. 
Vogel,  M-G-M 
president,  f  o  1- 
a  meeting  of  the  company's 
(Continued  on  page  3) 


Joseph  R.  Vogel 


lowim 


Venice  Film  Festival 
Honors  Miss  MacLaine 

Special  to  THE  DAILY 

VENICE,  Sept.  7.  -  Shirley  Mac- 
Laine, for  her  performance  in  United 
Artists'  "The  Apartment,"  today  was 
honored  by  die  Venice  Film  Festival 
as  the  "Best  Actress  of  the  Year." 

Prize  for  "Best  Actor"  went  to  John 
Mills  for  his  work  in  the  British  film, 
"Tunes  of  Glory." 

The  Venice  Golden  Lion,  given  to 
the  best  picture  shown  at  the  festival 
was  presented  to  the  French  produc- 
( Continued  on  page  6) 


Fox  Films  for  Rest 
Of  Year  Are  Completed 

Filming  has  been  completed  on  all 
17  pictures  set  for  release  from  Sep- 
tember through  December  by  20th 
Century-Fox,  the  company  reported 
yesterday.  With  the  exclusion  of  the 
seven  set  for  September,  the  films  are 
(Continued  on  page  2) 


Motion  Picture  Daily 


Thursday,  September  8,  19 1 


PERSONAL 
MENTION 


'Magic  Shadows'  Out  Today  Members Approv 


0 


DAVID  A.  LIPTON,  Universal 
Pictures  vice-president  in  charge 
of  advertising-publicity,  will  return 
to  Hollywood  today  from  New  York. 

• 

Arthur  L.  Mayer  will  leave  here 
by  plane  today  for  a  two-month  com- 
bined business  and  pleasure  trip  to 
Japan  and  other  parts  of  the  Orient. 

Henry  Ginsberg  returned  to  New 
York  yesterday  after  several  weeks  in 
Europe,  which  include  a  visit  to  the 
Venice  Film  Festival. 

• 

F.  J.  A.  McCarthy,  Universal  Pic- 
tures 'assistant  general  sales  manager 
and  sales  director  for  "Spartacus,"  has 
left  New  York  for  Omaha  and  Des 
Moines. 

Stanley  Kramer,  producer-direc- 
tor, and  Mrs.  Kramer  will  return  to 
New  York  from  Europe  today  aboard 
the  "Liberte." 

Cantinflas,  Mexican  comedian 
starred  in  "Pepe"  for  Columbia  Pic- 
tures, will  arrive  in  New  York  on  Sun- 
day from  the  Coast. 


Budd  Rogers,  Embassy  Pictures 
executive  vice  -  president,  returned 
here  yesterday  from  Hollywood, 
where  he  conferred  with  M-G-M  offi- 
cials on  "Where  the  Hot  Wind 
Blows." 

Jeff  Livingston,  Universal  Pic- 
tures executive  coordinator  of  sales 
and  advertising,  has  left  here  for  Chi- 
cago and  Detroit.  He  will  return  to- 
morrow. 

• 

Lee  Bobker,  of  Vision  Associates, 
producers,  will  leave  New  York  today 
for  Washington. 

• 

Jack  Douglas,  comedian,  will  ar- 
rive in  Hollywood  today  from  New 
York. 

William  Goetz  has  returned  to 
New  York  from  London. 


( Continued 

long  look  at  the  people,  the  events, 
and  the  discoveries— accidental  and 
otherwise  —  which  combined,  during 
the  years  of  many  centuries,  to  pro- 
duce the  motion  picture  as  we  know 
it  today. 

"This  book  gives  us  the  long  look, 
the  authentic  perspective.  It  may  tend 
to  slow  down  our  glibness,  to  clothe 
our  fancy  with  fact,  and  to  deflate 
any  notion  that  the  movies  belong 
exclusively  to  our  own  well-publicized 
20th  Century. 

"It  is  sobering,  but  it  is  necessary. 
For,  unless  we  brace  ourselves  with 
some  knowledge  of  what  has  gone 


FOR  RENT: 


Studio,  Offices  and  Workrooms. 
Broadway  and  40's.  Units  from  500 
ft.  to  1500  ft.  Centrally  air-condi- 
tioned and  elaborately  decorated. 
Special  arrangements  for  film  pro- 
ducers, editorial  services  or  ani- 
mators. 

Mr.  Alfonso,  Oxford  7-4323 


from  page  1 ) 
before,  we  cannot  be  adequately  pre- 
pared for  what  lies  ahead.  The  in- 
dustry, as  we  have  known  it  in  the 
past,  is  undergoing  great  changes.  It 
is  difficult  to  predict  exactly  what  form 
it  will  eventually  take.  One  thing  is 
certain  however  —  the  'Magic  Sha- 
dows' in  one  form  or  another  will 
continue  to  entertain  and  instruct  the 
millions  in  every  land  for  generations 
to  come." 

Martin  Quigley,  Jr.,  is  editor  of 
Motion  Picture  Herald  and  editorial 
director  of  Motion  Picture  Daily, 
Motion  Picture  Almanac  and  Televi- 
sion Almanac. 


S.E.G.  4-Year  Pa( 


Pioneer  Dinner 


(Continued  from  page  1) 
from  William  J.  German,  1501  Broad- 
way. Because  of  the  large  membership 
of  the  Pioneers,  attendance  at  the  din- 
ner must  be  limited  to  members  of  the 
organization. 

In  addition  to  the  formal  presenta- 
tion of  the  pioneer  of  the  year  award 
to  Levine,  the  affair  will  include  the 
induction  of  new  members  into  the 
Pioneers,  as  well  as  a  program  of  en- 
tertainment to  be  announced  shortly. 

Fox  Films  Completed 

(Continued  from  page  1) 
in  various  stages  of  editing,  scoring 
and  printing. 

Already  in  exchanges  for  this 
month  are  "Let's  Make  Love,"  "High 
Time,"  "Freckles,"  "The  Goddess  of 
Love,"  "September  Storm,"  "Walk 
Tall"  and  "Squad  Car." 

For  October  20th-Fox  will  release 
"Desire  in  the  Dust,"  "Secrets  of  the 
Purple  Reef"  and  "The  Battle  of 
Austerlitz." 

Set  for  November  are  "Circle  of 
Deception,"  "North  to  Alaska,"  "The 
Schnooks,"  and  "Tess  of  the  Storm 
Country." 

For  December  are  "Esther  and  the 
King,"  "Flaming  Star,"  and  "The 
Wizard  of  Baghdad." 


Warner  Going  to  S.F. 
For  'Hope'  Launching 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Sept.  7.-Jack  L. 
Warner,  chairman  of  the  motion  pic- 
ture division  of  Project  Hope,  will  go 
to  San  Francisco  over  the  weekend  to 
represent  the  film  industry  at  the  of- 
ficial flag-raising  and  sailing  cere- 
monies of  the  "S.H.  Hope." 

The  ship  will  launch  Project  Hope 
by  carrying  medical  teams  and  sup- 
plies to  southeast  Asia  in  a  humani- 
tarian program  designed  to  share  this 
country's  medical  knowledge  and 
skill  with  newly  formed  nations. 


Pa.  Censor  Victory  Is 
Hailed  As  'Milestone' 

The  recent  county  court  of  com- 
mon pleas  decision  holding  Pennsyl- 
vania's new  film  censorship  law  un- 
constitutional is  termed  a  "great  and 
successful  milestone  in  the  fight  of  the 
industry  against  censorship,  in  a  com- 
ment on  the  case  by  Herman  M.  Levy, 
general  counsel  for  Theatre  Owners 
of  America. 

The  outcome,  Levy  said  in  a  digest 
distributed  to  TOA  members  yester- 
day, "is  a  fine  example  of  what  an 
alert  and  intelligent  industry  can,  and 
must  do  to  ward  off  unjustifiable  at- 
tack." 

"The  court  insisted,  as  it  should 
have  done,  that  the  motion  picture 
industry  should  not  be  singled  out  as 
the  only  medium  of  expression  to  have 
prior  censorship  imposed  upon  it. 
There  are  ample  laws  in  the  cities,  in 
the  states,  and  in  the  Federal  jurisdic- 
tion, of  the  county  to  take  care  of 
'obscenity'  offenders. 

Urges  Continued  Effort 

"This  case  points  up  again  how 
important  it  is  for  the  industry  to  do 
battle  against  invasion  of  its  rights. 
It  is  a  long,  an  expensive,  and  a 
tedious  process  to  fight  censorship,  but 
it  must  be  done,  and  the  cooperation 
of  all  of  the  segments  of  the  industry 
is  necessary." 

Levy's  comment  concluded:  "It  is 
to  be  hoped  that  in  matters  now 
pending  before  the  U.  S.  Supreme 
Court,  or  in  matters  that  will  soon 
reach  it,  that  tribunal  will,  once  and 
for  all,  clearly  grant  to  the  motion 
picture  industry  the  full  measure  of 
protection  under  the  Bill  of  Rights 
which  it  now  grants  to  other  com- 
petitive and  non-competitive  media  of 
expression." 

'Young'  Opens  Sept.  22 

M-G-M's  "All  the  Fine  Young  Can- 
nibals" is  scheduled  to  open  at  the 
Criterion  Theatre  here  on  Thursday, 
Sept.  22. 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  7.  -  By| 
majority  of  better  than  94  per  ce:i 
the  membership  of  the  Screen  Extij. 
Guild  has  approved  terms  of  new  ct| 
lective  bargaining  contract  with  t| 
Association  of  Motion  Picture  Pfl 
ducers  and  the  Alliance  of  Televisfej 
Film  Producers. 

In  Effect  Next  Monday 

H.  O'Neil  Shanks,  executive  sec:J 
tary  of  the  guild,  said  the  increasi 
wage  rates  and  improved  condiac^ 
provided  by  the  contract  will  tal 
effect  next  Monday.  The  contract  ruj 
to  June  30,  1964. 

Maryland  TOA  Directors 
Schedule  Sept.  28  Met 

Special  to  THE  DAILY 
BALTIMORE,  Sept.  7.-The  bo:3 
of  directors  of  the  Maryland  The?£ 
Owners  Association,  an  affiliate  ? 
Theatre  Owners  of  America,  will  ml 
Sept.  28  at  the  Park  Plaza  Hotel  ht , 
John  G.  Broumas,  president,  discloj 
today. 

Broumas  said  the  agenda  \l 
include  a  report  on  TOA's  natiojl 
convention,  Sept.  13-16,  at  Los  j 
o-eles,  which  will  be  attended  bja 
delegation  of  more  than  20  Marylaif 
ers;  discussions  covering  the  local 
problems,  state  minimum  wages,  ; 
censorship;  and  the  unit's  own  l!j 
state  convention  plans. 

Lefko  in  Canada 

Morris  Lefko,  in  charge  of  dome  < 
distribution  of  "Ben-Hur,"  is  meets 
this  week  with  Hillis  Cass,  genel 
manager  for  Metro-Goldwyn-Mai 
Pictures  of  Canada,  Ltd.,  on  plans  I 
future  engagements  in  Canada.  "I 
meetings  are  part  of  Lefko's  conthw) 
series  of  meetings  with  sales  exel 
tives  on  the  distribution  plans 
"Ben-Hur." 


Fifth  Week  for  'Song" 

William  Goetz'  "Song  With  I 
End,"  the  story  of  Franz  Liszt, 
been  held  over  for  a  fifth  week  at 
Radio  City  Music  Hall  after  grossjj 
more  than  $700,000  in  its  first  f| 
weeks,  Columbia  Pictures  announjt 
yesterday. 


FILMAC 


SPECIAL  TRAILERS 
LEAD  THE  FIELD! 


Way  Out  In  Front  For  Quality, 
Fast  Service  and  Showmanship 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fe 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bur 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C ;  .London  Bureau 
Bear  St  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  ot  the  worm,  mo; 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center  New  York  ^U,  circle  /-o 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Uaiiag 
Vice-President;  Leo  J  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  j 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac  tame,  linterea  as .  sei 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $.2  toreign.  bingle  copies, 


rsday,  September  8,  1960 


Motion  Picture  Daily 


3 


de  Press  Hears 
w  Song  Hit 

he  melodious  sounds  of  a  new 
song  called  "North  to  Alaska"  in- 
t<|iupted  the  trade  press  at  work  yes- 
td  ay.  The  sounds  came  from  a  por- 
ts e  phonograph  carried  to  trade 
p  is  offices  by  Martin  Michel,  20th- 
P  director  of  radio  and  television, 
at  Mike  Selsman,  trade  press  con- 
'  ti,  to  introduce  the  scribes  to  the 
'ai'  tune. 

j  )oincidentally,  the  song  title 
Ctlies  from  a  new  picture  of  the  same 
tiV  which  20th-Fox  will  release  next 
N  'ember.  Johnny  Norton  is  the 
st  jbird  (on  the  Columbia  label)  and 
» til  record  is  said  to  be  getting  strong 
p]'  already  by  deejays  across  the 
ajntry. 


living  Screen' 

( Continued  from  page  1 ) 
lfiffilm  "lap-dissolved"  into  an  actual 
'anmobile,  in  mockup,  on  the  stage. 
■  o  demonstrate  the  possibilities  of 
'BVing  Screen  "  for  musicals,  a  mo- 
■pji  picture  was  used  to  set  the  stage 
H  a  "fire  dance."  The  film  then  dis- 
Kred  to  a  backdrop  before  which 
'presentations  of  live  dancers  ap- 
;>  red. 

I  n  an  interview  following  the  de- 
Ifihstrations,  Alswang  described  "Liv- 
*  Screen"  as  "essentially  a  stage 
Hw  in  which  motion  pictures  are 
■i  to  expand  the  horizon  of  the 
arience."  First  musical  in  the  pro- 
M.  will  be  "The  Emperor's  New 
ithes,"  for  which  a  script  is  now 
{sly.  The  motion  picture  sequences 
jfit  are  to  take  about  40  minutes  of 
running  time  and  will  be  shot  in 
choslovakia  shortly. 

May  Bow  in  London 

fegotiations  are  now  underway  for 
ithes"  to  have  its  world  premiere 
London  at  the  Coliseum  theatre, 
vang  said.  He  said  the  ideal  thea- 
for  "Living  Screen"  would  be  one 
i  a  large  stage  and  a  gridiron. 
:  demonstration  model  indicated 
form  steppings  for  various  levels 
action,  and  wings  through  which 
ps  could  be  introduced.  Existing 
jection  booths  would  be  employed 
film  material— the  greater  the  pro- 
ion  angle  the  better— and  projec- 
i  could  be  alternately  on  two  or 
•e  screens,  one  behind  the  other, 
ims  are  also  employed  in  dissolves 
n  film  material  to  live  action. 


Sidney  Ginsberg  Named  MGM's  Ne  t 
To  Trans-Lux  TV  Post 


s  t 


III 

\\\ 

iszl 


'eeman  Engaged 

larold  Freeman,   who   for  many 
:rs  was  director  of  advertising,  pub- 
ty,  exploitation  and  promotion  for 
Fox  Theatre  in  Philadelphia  and 
jj    st  recently  worked  for  Joseph  Le- 
e  handling   local   compaigns  for 
ercules  Unchained,"  has  been  en- 
;ed  as  special  publicity  representa- 
5  for  the  Philadelphia  engagement 
U 1  Cinemiracle  Pictures'  "Windjam- 
!r,"  to  open  Oct.  12  at  the  Keswick 
°e  '  eatre  in  Glenside,  Pa. 


ins 


The  appointment  of  Sidney  Gins- 
berg as  assistant  vice-president  in 
charge  of  production  of  Trans-Lux 
Television  Corp.  was  announced  by 
Richard  P.  Brandt,  president  of 
Trans-Lux  TV. 

Ginsberg,  who  came  to  Trans-Lux 
18  years  ago  as  an  assistant  theatre 
manager,  helped  form  the  Trans-Lux 
Distributing  Corp.  in  1956  and  was 
appointed  assistant  to  the  president 
in  1958,  will  assume  the  duties  of  all 
production  activity  and  function  as 
production  supervisor  for  Trans-Lux 
TV  properties. 

Succeeding  Ginsberg  as  assistant  to 
Richard  P.  Brandt,  is  Bud  Levy,  vet- 
eran theatrical  executive.  Before  join- 
ing Trans-Lux,  Levy  was  with  Brandt 
Theatres,  where  he  started  his  career 
as  an  usher,  soon  became  general 
manager,  and  attained  the  post  of 
vice-president. 

Stars  Join  'University' 
Faculty  at  TOA  Meet 

Three  of  Hollywood's  actors  and 
actresses  and  leading  theatre  operators, 
will  don  cap  and  gown  to  join  "Dean" 
Margaret  G.  Twyman  of  the  Motion 
Picture  Association  of  America,  to 
conduct  a  "TOA  University"  course  at 
the  Annual  Convention  of  Theatre 
Owners  of  America  at  the  Ambassador 
Hotel,  Los  Angeles,  starting  next  Tues- 
day, it  was  announced  yesterday  by 
Albert  M.  Pickus,  TOA  president. 

Pickus  said  the  "professors"  for  the 
University  "post  graduate"  course  in 
"Community  Conquest:  1961"  will  be 
actors  Jerry  Lewis  and  John  Gavin, 
theatreman  John  Lavery  of  National 
Theatres  and  Television,  and  Walter 
Reade,  Jr.,  of  Walter  Reade,  Inc.  An 
actress  is  to  be  added  to  the  panel. 

The  "course"  to  be  held  Sept.  16 
will  deal  with  the  role  of  the  motion 
picture  theatre  as  the  hub  of  commun- 
ity life,  with  the  "professors"  and 
"Dean"  Twyman  leading  discussions 
on  the  necessity  of,  and  means  of,  in- 
tegrating the  theatre  into  community 
activity. 

Censorship  Thursday's  Subject 

TOA  has  adapted  the  "university" 
format  to  cover  specialized  theatre 
subjects  during  the  convention.  Other 
university  sessions  have  been  sched- 
uled for  Wednesday,  when  the  sub- 
jects will  be  "Equipment"  and  "Con- 
cessions," and  Thursday,  when  the 
"students"  will  study  the  censorship 
problem. 

Mrs.  Twyman,  who  is  director  of 
community  relations  for  MPAA,  and 
has  organized  the  Friday  session,  will 
also  serve  as  a  "professor"  under 
"Dean"  Mitchell  Wolfson  of  Miami,  on 
the  Thursday  course  on  censorship. 


Set  for  400  Theatres 

"Hell  to  Eternity"  is  booked  to 
open  Sept.  21  in  over  400  theatres, 
and  in  the  Broadway  Capitol  here  and 
the  State  Lake,  Chicago.  It  will  follow 
"Ocean's  11"  into  the  Capitol  and 
opens  at  the  State  Lake  Sept.  14. 


( Continued  from  page  1 ) 
board  of  directors  here  yesterday  at 
which  the  annual  dividend  was  in- 
creased from  $1.20  to  $1.60  per  year, 
payable  on  a  regular  basis  of  40  cents 
per  quarter. 

The  first  increased  quarterly  divi- 
dend will  be  payable  on  Oct.  14  to 
stockholders  of  record  Sept.  16. 

Vogel  said  the  increased  dividend 
payment  "is  a  natural  consequence  of 
the  company's  achievements  at  this 
stage  of  its  progress." 

He  noted  that  although  the  final 
figures  for  the  1959-'60  fiscal  year 
"are  not  yet  available,"  the  estimated 
earnings  of  $3.75  per  share  "is  the 
best  result  attained  in  12  years  by 
M-G-M,  even  as  against  the  consoli- 
dated figures  for  the  years  in  which 
the  company  included  the  theatre  op- 
eration and  its  earnings. 

Growth  Facilitated 

"In  view  of  this,  the  board  decided 
that  the  new  dividend  could  be  main- 
tained with  the  greatest  possible  as- 
surance while  at  the  same  time  giving 
the  company  an  effective  margin  of 
retained  earnings  to  permit  us  to  move 
forward  with  our  entire  growth  pro- 
gram. 

"We  are  planning  to  develop  oui 
position  in  all  our  present  activities  in 
the  field  of  mass  entertainment  as  well 
as  in  other  areas  of  opportunity. 

"Present  projections  indicate  that 
the  new  fiscal  year  just  started  will 
establish  new  earnings  records  for  the 
M-G^M  activities.  As  our  programs 
bear  results,  the  board  will  again  ex- 
amine dividend  policy." 

Columbia  Board 

(Continued  from  page  1) 
lumbia  Pictures  Corp.  Stanley  Schnei- 
der is  executive  assistant  to  the  execu- 
tive vice-president  of  Columbia  Pic- 
tures International.  Frankovich  is 
chairman  of  the  board  of  Columbia 
Pictures,  Ltd.,  of  Great  Britain  and 
Ireland,  and  a  vice-president  of  the 
parent  company. 

Mochrie  Elected 

(Continued  from  page  1) 
"Ben-Hur."  Before  joining  M-G-M, 
he  was  vice-president  of  Samuel  Gold- 
wyn  Productions,  and  for  10  years 
prior  to  that  had  been  vice-president 
and  general  sales  manager  of  RKO 
Radio  Pictures. 


Plan  'Dondi  Parties9 

HOLLYWOOD,  Sept.  7-The  forth- 
coming 35-city  personal  appearance 
tour  of  six-year-old  David  Kory,  who 
plays  title  role  in  "Dondi,"  Albert 
Zugsmith  production  for  Allied  Art- 
ists, will  be  highlighted  by  a  series 
of  "Dondi  Parties"  for  key  exhibitors 
and  their  children  at  Allied  Artists 
exchanges. 

Clips  from  the  film  will  be  shown 
exhibitors,  and  recordings  of  three 
songs  Patti  Page  sings  in  the  picture 
will  be  played  for  theatremen  and 
their  families. 


PEOPLE 


William  Omstein,  industry  jour- 
nalist and  publicist,  has  penned  as 
his  latest  short  story  "Ma,  Me  and 
Milady,"  which  will  appear  in  the 
latest  issue  of  the  American  Jewish 
Times  Outlook. 

□ 

Jules  Curley,  assistant  publicity  di- 
rector of  the  Tri-States  Stanley  War- 
ner Theatres,  Pittsburgh,  scored  a 
hole-in-one  on  the  South  Hills  golf 
course,  and  received  a  citation  from 
the  Pennsylvania  Golf  Association. 

□ 

Dr.  Norwood  L.  Simmons,  presi- 
dent of  the  Society  of  Motion  Picture 
and  Television  Engineers,  has  re- 
ceived from  President  Eisenhower  a 
letter  extending  best  wishes  to  the 
delegates  attending  the  Fifth  Inter- 
national Congress  on  High-Speed 
Photography,  to  be  held  Oct.  16-22 
at  the  Sheraton  Park  Hotel,  Washing- 
ton, under  the  auspices  of  the 
SMPTE. 

□ 

Franklin  Pease,  manager  of  the 
New  Broadway  Theatre,  Philadelphia, 
has  been  elected  Republican  Judge 
of  Elections  for  the  24th  Division  in 
that  city. 

n 

Sidney  Meyers,  veteran  screen  di- 
rector, has  joined  the  faculty  here  of 
the  City  College  Institute  of  Film 
Techniques.  He  will  conduct  an  eve- 
ning course  in  advanced  editing  for 
professional  film  makers  and  advanced 
students  during  the  fall  term. 

Griffing  Will  Filed 

OKLAHOMA  CITY,  Sept.  7.-The 
will  of  Henry  S.  Griffing,  president  of 
Video  Independent  Theatres,  who 
died  with  his  wife  and  two  children 
when  his  private  plane  crashed  near 
Johnstown,  Pa.,  on  Aug.  16,  was  filed 
in  Probate  Court  here  yesterday.  It 
contained  a  codicil  in  the  event  his 
wife,  son,  and  daughter  should  pre- 
cede him  in  death  leaving  $50,000  to 
Mrs.  Orvela  McColgin,  his  executive 
secretary  at  Video,  and  the  balance  of 
his  estate  to  his  brothers  and  a 
nephew. 

<U9  Dividend  25$ 

The  board  of  directors  of  Universal 
Pictures  yesterday  declared  a  quarter- 
ly dividend  of  25  cents  per  share  on 
the  common  stock  of  the  company, 
payable  Sept.  28,  to  stockholders  of 
record  on  Sept.  17. 

Decca  Dividend  30$ 

Directors  of  Decca  Records,  Inc. 
yesterday  declared  a  regular  quarterly 
dividend  of  30  cents  per  share  on  the 
company's  capital  stock,  payable  Sept. 
30  to  stockholders  of  record  on 
Sept.  19. 


and  20th  will  keep  the  BLOCKBUS 


HIGH  TIME 


JERRY  WALD'S  production  of  D.  H.  LAWRENCE'S 

Sonsmdjovm 


MARILYN  MONROE  •  YVES  MONTAND  in  Jerry  Wald's  Pro- 
duction of  LET'S  MAKE  LOVE  co-starring  TONY  RANDALL 
FRANKIE  VAUGHAN  •  Directed  by  George  Cukor  •  Written 
for  the  screen  by  Norman  Krasna  •  Additional  Material  by 
Hal  Kanter  •  CinemaScope  •  Color  by  DeLuxe 


THE  LOST  WORLD  starring  MICHAEL  RENNIE  •  JILL  ST. 
JOHN  •  DAVID  HEDISON  •  CLAUDE  RAINS  •  FERNANDO 
LAMAS  •  Produced  and  Directed  by  Irwin  Allen  •  Screen- 
play by  Irwin  Allen  and  Charles  Bennett  •  CinemaScope 
Color  by  DeLuxe 


ER,  INC.  starring  STUART  WHITMAN  •  MAY  BRITT 
IENRY  MORGAN  •  PETER  FALK  •  Screenplay  by  Irve 
k  and  Mel  Barr  •  Produced  by  Burt  Balaban  •  Di- 
j  by  Burt  Balaban  &  Stuart  Rosenberg  *  Co-Producer 
Joachim  •  CinemaScope 


Go-Round 


LADD  •  DON  MURRAY  •  DAN  O'HERLIHY  in  ONE 
IN  HELL  co-starring  DOLORES  MICHAELS  •  BARRY 

•  Produced  by  Sydney  Boehm  •  Directed  by  James  B. 
•  Screenplay  by  Aaron  Spelling  and  Sydney  Boehm 

naScope  •  Color  by  DeLuxe 


SUSAN  HAYWARD  •  JAMES  MASON  •  JULIE  NEWMAR  in 
MARRIAGE-GO-ROUND  •  Produced  by  Leslie  Stevens  and 
Stanley  Colbert  •  Directed  by  Walter  Lang  •  From  the 
Broadway  comedy  hit  by  Leslie  Stevens  •  CinemaScope 
Color  by  DeLuxe 


JOHN  WAYNE  •  STEWART  GRANGER  •  ERNIE  KOVACS. 
FABIAN  also  co-starring  CAPUCINE  in  NORTH  TO 
ALASKA  •  Produced  and  Directed  by  Henry  Hathaway 
CinemaScope  •  Color  by  DeLuxe 


Jelculs|on  Joday 


Motion  Picture  Daily 


Musicians  Suit 


(Continued  from  page  1) 
decision  in  the  American  Federation 
of  Musicians  suit  to  halt  Warner 
Brothers  sale  of  $11  millions  of  post- 
'48  films  to  Seven  Arts  Prods,  as  a 
clear  indication  that  as  bargaining 
representative  for  the  musicians  it 
would  have  the  right  to  conduct  such 
negotiations. 

The  New  York  Federal  court  de- 
nied AF  of  M's  application  for  an  in- 
junction to  halt  consummation  of  the 
Warner-Seven  Arts  deal  on  the 
grounds  that  it  has  not  been  the  bar- 
gaining representative  of  studio  musi- 
cians since  it  lost  the  NLRB  election 
to  MGA  in  1958. 

AF  of  M  applied  for  a  stay  pending 
filing  of  an  appeal  and  this,  too,  was 
denied.  It  then  appealed  to  a  specially 
convened  session  of  the  three-judge 
Federal  Court  of  Appeals,  which  up- 
held District  Judge  William  Her- 
lands. 

Official  Non-Committal 

Immediately  that  the  higher  court 
had  upheld  the  decision  in  favor  of 
Warners,  the  company  reportedly 
closed  its  deal  with  Seven  Arts.  How- 
ever, Warner  officials  declined  to  con- 
firm or  deny  the  report. 

Presumably,  if  the  AF  of  M  is  vic- 
torious in  the  NLRB  election  here,  it, 
too,  would  attempt  to  enjoin  consum- 
mation of  any  post-'48  sales  to  tv  un- 
til the  companies  had  negotiated  with 
it  on  re-use  payments  for  musicians. 
In  the  case  of  such  deals  which  may 
already  have  been  consummated,  War- 
ner's attorneys  point  out  at  the  New 
York  court  hearings  that  the  union's 
remedy  was  in  damage  actions  against 
the  film  companies. 

ABC  Network  Heads 
To  Meet  with  Affiliates 

Executives  of  the  ABC  Television 
Network,  headed  by  Leonard  H.  Gold- 
enson,  president  of  American  Broad- 
casting -  Paramount  Theatres,  Inc., 
and  Oliver  Treyz,  president  of  ABC- 
TV,  will  meet  with  the  board  of  gov- 
ernors of  the  ABC-TV  Affiliates  Ad- 
visory Association  during  the  week 
beginning  Sept.  11,  it  was  announced 
by  Julius  Barnathan,  ABC  vice-pres- 
ident for  affiliated  stations. 

The  board  of  governors  will  begin 
their  meetings  Sunday  at  the  Beverly 
Hills  Hotel  in  Los  Angeles,  led  by 
Chairman  Howard  W.  Maschmeier, 
general  manager  of  WNHC-TV,  New 
Haven,  Conn.  They  meet  ABC  execu- 
tives later  in  the  week  and  then,  on 
Sept.  15,  the  board  of  governors, 
along  with  ABC-TV  officials  and  stars, 
will  participate  in  a  special  closed 
circuit  preview  of  the  network's  fall 
schedule  telecast  to  affiliates  across 
the  country. 

Barnathan  said  the  network  execu- 
tives are  meeting  with  the  board  of 
governors  "to  introduce  this  repre- 
sentative group  of  affiliates  to  our  new 
programming,  to  the  stars  and  pro- 
duction people  contributing  to  the 
network  this  fall,  and  to  discuss  ABC- 
TV  progress  and  future  plans." 


Arrangements  Group 
For  SMPTE  Meet  Set 

The  Society  of  Motion  Picture  and 
Television  Engineers  has  announced 
diat  a  committee  on  local  arrange- 
ments, composed  of  members  of  its 
Washington,  DC.  section,  will  be  in 
charge  of  planning  the  fifth  interna- 
tional congress  on  high  speed  photog- 
raphy. The  fifth  congress  will  take 
place  Oct.  16-22  at  the  Sheraton  Park 
Hotel  in  Washington,  under  the  spon- 
sorship of  the  SMPTE. 

The  local  arrangements  committe, 
headed  by  Byron  Roudabush,  presi- 
dent of  Byron  Motion  Pictures,  Inc., 
will  include  Charles  E.  McGowan, 
Warner  Brothers  (retired),  auditor; 
Joseph  E.  Aiken,  U.  S.  Naval  Photo 
Center,  awards  session;  Dudley 
Spruill,  Byron  Motion  Pictures,  Inc., 
banquet;  Lewis  Blair,  Walter  Reed 
Army  Medical  Center,  closed  circuit 
tv;  Dean  F.  Lawson,  Eastman  Kodak 
Company,  entertainment;  Keith 
Lewis,  Eastman  Kodak  Company,  ex- 
hibits; Robert  S.  Quackenbush,  Jr., 
Polaroid  Corp.,  government  liaison; 
Fred  W.  Gerretson,  E.  I.  duPont  de 
Nemours  &  Co.,  Inc.,  hospitality;  Ar- 
thur Rescher,  Capital  Film  Labora- 
tories, Inc.,  hotel  arrangements;  Gar- 
land C.  Misener,  Capital  Film  Labor- 
atories, Inc.,  interpretation;  Harry  M. 
Fisher,  Paromel  Electronics  Corp., 
ladies  program;  Mrs.  Keith  Lewis  and 
Mrs.  Garland  C.  Misener,  co-hostesses; 
Wilson  E.  Gill,  Wilson  E.  Gill,  Inc., 
projection;  J.  Clinton  Greenfield, 
U.  S.  Naval  Photo  Center,  public  ad- 
dress and  recording;  Stuart  Cameron, 
publicity;  Nathan  D.  Golden,  Depart- 
ment of  Commerce,  reception;  How- 
land  Pike,  Ansco,  registration;  and 
Jack  Jiruska,.  transportation. 

The  local  arrangements  committee 
is  under  the  personal  direction  of 
SMPTE  convention  vice-president 
Reid  H.  Ray. 

'Campaign,  Candidates' 
Set  for  NBC  Series 

Eight  special  public  affairs  broad- 
casts, currently  being  prepared  under 
the  title  of  "The  Campaign  and  the 
Candidates,"  will  be  presented  on  the 
NBC  Television  Network  at  9:30- 
10:30  P.M.,  NYT  each  Saturday  eve- 
ning from  Sept.  17  through  Nov.  5,  it 
was  announced  by  William  R.  McAn- 
drew,  vice-president,  NBC  News. 
These  programs  are  in  addition  to  the 
previously  announced  presentation  of 
"The  Great  Debate"  series. 

"The  Campaign  and  the  Candi- 
dates" series  will  be  sponsored  by  the 
Longines-Wittnauer  Watch  Company, 
Inc.  The  series  will  cover  the  activities 
and  views  of  the  candidates  during 
the  campaign,  with  some  of  the  pro- 
grams featuring  Chet  Huntley  and 
David  Brinkley,  and  others  Frank 
McGee,  together  with  members  of 
NBC's  corps  of  political  corre- 
spondents. The  first  and  last  programs, 
Sept.  17  and  Nov.  5,  will  be  compre- 
hensive summaries  of  the  campaign  to 
date,  including  film,  tape  and  live  re- 
ports from  NBC  News  correspondents 
Herbert  Kaplow  ( covering  Vice-Presi- 


Big  Amusement  Center 
Set  for  Fontana,  Gal. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  7.  -  Plans 
for  the  construction  and  operation  of 
Land  of  Colossus,  as  one  of  nation's 
newest  family  amusement  centers,  to 
be  constructed  on  123  acres  on  the 
outskirts  of  Fontana,  40  miles  from 
downtown  Los  Angeles,  were  an- 
nounced today  by  Sandy  Howard, 
president  of  Colossus,  Inc.,  at  a  press 
conference  at  Hotel  Ambassador.  A 
total  of  250,000  shares  of  common 
stock  are  being  offered  in  California 
at  $2.00  per  share  with  $1.00  par 
value. 

Many  'Colisseums' 

The  park  will  have  a  number  of 
"colisseums"  featuring  historical  spec- 
tacles, chariot  races,  etc.;  an  acqua- 
cade  and  a  World's  Trade  Fair  among 
other  features.  Spectacles  will  be 
booked  for  other  arenas  around  the 
country. 

Opening  of  the  park  scheduled  for 
May,  1961. 

'Hercules'  Sets  AU-Time 
Record  for  ABC  Circuit 

From  THE  DAILY  Bureau 

LONDON,  Sept.  7.-"Hercules  Un- 
chained" has  set  an  all-time  box  office 
record  for  Associated  British  Cinema 
theatres  throughout  Great  Britain 
with  a  theatre  gross  of  £431,000 
($1,206,800),  ABC  reported  today. 
The  record  figure  includes  theatre  re- 
ceipts from  only  ABC  houses  where 
the  Warner-Pathe  release  has  played 
to  "standing  room  only"  crowds  the 
past  month.  Grosses  from  other  cir- 
cuits playing  the  picture  have  not  yet 
been  announced. 

"Hercules  Unchained,"  backed  with 
a  £60,000  merchandising  campaign, 
debuted  in  80  seashore  resort  houses 
prior  to  its  London  engagements, 
where  ABC  theatre  grosses  reached 
another  all-time  record  box  office  high 
of  £99,749. 

Fire  Nearby;  Albany's 
Ritz  Theatre  Closes 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  Sept.  7.  -  The 
Stanley  Warner  Ritz  Theatre  remained 
dark  today— by  order  of  fire  and  build- 
ing department  officials— after  a  gen- 
eral-alarm, $250,000  blaze  gutted  an 
adjacent  six-story  building  last  night. 
The  Leland  Theatre,  operated  by 
Paul  V.  Wallen  in  the  block  below, 
was  also  closed  this  afternoon,  both 
blocks  being  barricaded. 

The  Ritz  Theatre  suffered  damages 
which  manager  Joseph  Stowell  was 
quoted  as  saying  might  run  "into 
$5,000  or  more."  This  is  covered  by 
insurance. 

The  Ritz  opening  of  "Ben-Hur," 
Sept.  28,  will  not  be  delayed. 

dent  Nixon),  and  Sander  Vanocur 
(covering  Senator  Kennedy). 

The  series  will  be  under  the  over- 
all supervision  of  Julian  Goodman,  di- 
rector of  news  and  public  affairs,  with 
Chet  Hagan  and  Louis  Hazam  as 
producers. 


Thursday,  September  8,  Uj 


North  Col.  T.A.  Endorses 
Orderly  Distribution 

Special  to  THE  DAILY 
SAN  FRANCISCO,  Sept.  7.-Nor 
ern  California  Theatre  Ass'n.  has  i> 
orsed  and  pledged  its  support  to 
derly  distribution  of  quality  prodi< 
and  has  commended  Edward  L.  I 
man,  American  Broadcasting  -  Pa 
mount  Theatres  vice-president, 
initiating  such  a  program. 

A  resolution  on  the  subject  adopt 
by  the  association  also  endorses  I 
"new  faces"  aspect  of  the  orde 
distribution  program. 


Critic  in  D.  C 


( Continued  from  page  1 ) 
reau"  despite  the  fact  that  he  is 
life-long  enemy  of  censorship."  He 
frank  to  say  that  he  has  not  seen 
picture  in  question.  He  asserts  t) 
the  Customs  Bureau  does  not  "chai 
that  this  film  is  obscene;  it  sim 
wants  someone  to  take  a  long  1<I 
at  several  scenes  from  the  film 
see  if  they  are  fit  for  consumption.' 

'Not  Censorship' 

This,  O'Neill  says,  "is  not  cens 
ship,  of  course.  It  is  simply  a  mat 
of  editing,  if  you  will;  of  examini 
of  screening  out  die  foul,  much  in  1 
manner  of  certain  other  agencies,  s 
as  the  people  in  charge  of  pure  fo 
stoppage  of  dope  and  the  Mann  Ac 

As  O'Neill  sees  it,  "You  never 
a  'Ben-Hur'  entered  in  anybody's  c 
test."  The  majority  of  entries  in  ] 
ropean  film  festivals,  he  says,  "do 
represent  the  best  film  offerings 
any  country's  movie  industry.  Tl 
are  a  catch-all  for  tripe,  rejects,  thi 
raters  and  pictures  of  sufficient  shi 
value  but  no  discernible  merit,  as 
be   in   dire   need  of  the  attend 
hoked-up  publicity.   Rarely  are 
entries  exceptional  movies." 

Decries  'Almighty  Dollar' 

The  Customs  Bureau,  is  "all  to 
good"  in  at  last  "making  an  e 
to  look  at  more  of  the  questiona 
imports."  He  believes  that  "it  i: 
cinch  a  lot  of  American  movie  ti 
tre  owners  and  managers  don't  g 
a  hoot  what  they  play  so  long  as 
almighty  dollar  flows  in  at  the 
office."   He   concludes   by  adjur' 
"Stamp  these  toads  as  pornograpl 
and  they  will  hide  behind  their  s 
imposed  virtue  and  describe  their 
offered  filth  as  'art.'  Of  course, 
some  it  is  impossible  to  underst 
the  difference  between  obscenity  : 
art,  for  they  are  familiar  only  with 
former,  while  giving  mere  lip  se - 
to  the  latter." 

Venice  Film  Festival 

(Continued  from  page  1) 
tion,  "Passage  du  Rhin  (The  Cross 
of  the  Rhine"),  directed  by  An 
Cayette,  while  a  special  prize  1 
given  to  "Rocco  and  His  Brothe 
as  a  tribute  to  its  director,  Lucli 
Visconti. 


88,  NO.  49 


NEW  YORK,  U.S.A.,  FRIDAY,  SEPTEMBER  9,  1960 


TEN  CENTS 


'cial  Report 

iwyers  in 
ana  da  Hit 
ensorship 

Provincial  Agencies 
uld  Be  Discontinued 


Special  to  THE  DAILY 

iRONTO,  Sept.  8.  -  Censorship 
>tion  pictures  in  Canada  by  pro- 
tl  agencies  "opens  the  doorway 
dangers  of  thought  control  and 
d  be  discontinued,"  a  subcom- 
ie  of  the  Canadian  Bar  Associa- 
las  stated  here  in  a  special  report 
gislation  banning  literature  and 
on  grounds  of  obscenity, 
e  subject  "bears  directly  on  the 
om  of  the  individual,"  the  report 
"Changes  are  needed  to  throw 
on,  rather  than  obscure,  the  di- 
g  line  between  public  punish- 
of  wrongs  and  private  tastes 
should  be  corrected  in  the  home, 
:hool,  and  the  church." 
boards  of  review  are  to  continue, 
( Continued  on  page  2 ) 

uges  Against  NSS 
Texas  Group  Hit 

targes  made  against  National 
in  Service  last  week  by  the  Texas 
3-In  Theatre  Owners  Ass'n.  were 
id  yesterday  by  Burton  E.  Rob- 
NSS  president,  as  being  "with- 
ixception  completely  groundless." 
criticism  of  various  policies  of 
were  contained  in  an  Association 
tin  over  the  signature  of  its  pres- 
i,  Tim  Ferguson, 
■bbins'  reply  was  in  an  open  let- 
( Continued  on  page  2 ) 

jris,  Moskowitz  Hold 
gional  Sales  Meetings 

enn  Norris,  Twentieth  Century- 
general  sales  manager,  and  Mar- 
loskowitz,  assistant  sales  manager, 
holding  regional  sales  meetings 
branch  managers  to  formulate 
policies  for  the  company's  fall 
tses.  Norris  flew  to  Denver  yester- 
( Continued  on  page  2 ) 


0 


Johnston  Finds  Opportunities  in 
Nigeria  for  Theatres  and  Films 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  8.— Although  opportunities  are  abundant  for  both 
distribution  and  exhibition  of  American  films  in  Nigeria,  Indian  films  appear 
to  be  the  favorites,  Eric  Johnston,  Motion  Picture  Export  Association  of  Amer- 

 ica  president,  now  on  a  film  survey 

of  Africa,  states  in  the  third  of  a 
series  of  reports  to  Association  head- 
quarters here. 

Nigeria  will  become  an  independent 
nation  on  Oct.  1  and  Lagos,  the  capi- 
tal, is  a  bee  hive  of  activity,  Johnston 
said.  Yet  on  his  arrival  there,  and 
despite  the  fact  that  English  is  the 
country's  official  language,  he  found 
only  two  American  films,  both  so  old 
he  did  not  recognize  them,  as  against 
five  Indian  films.  Three  additional 
films  of  other  nations  were  available. 
The  Indian  films  are  subtitled  and 
are  primarily  action  fantasies  in  color, 
he  said. 

"Two    needs    must    be    filled  in 
( Continued  on  page  3 ) 


MGM  to  Meet  on  56 
New  'Ben-Hur'  Openings 

Metro-Goldwyn-Mayer's  top  sales 
and  promotion  executives  will  begin 
a  series  of  meetings  at  the  Sheraton- 
Blackstone  Hotel  in  Chicago  Monday 
to  discuss  plans  for  the  handling  of 
"Ben-Hur"  in  56  new  engagements  to 
open  shortly  and  for  the  continuing 
campaigns  for  the  72  current  engage- 
ments. 

Robert  Mochrie,  general  sales  man- 
ager, will  head  the  group  leaving  New 
York  over  the  weekend.  Howard 
Strickling,  director  of  advertising  and 
publicity,  will  leave  with  his  associ- 
ates from  the  company's  Culver  City 
( Continued  on  page  2 ) 


Jordan  Elected  Col. 
Int'l.  Vice-President 

Marion  Jordan  was  elected  a  vice- 
president  of  Columbia  Pictures  Inter- 
national at  a  meeting  of  the  board  of 
directors,  it  was  announced  yesterday 
by  Mo  Rothman,  executive  vice-presi- 
dent of  the  international  company. 

Jordan  recently  joined  Columbia  as 
continental  manager  with  offices  in 
Paris  after  serving  for  many  years 
in  a  similar  capacity  with  Universal 
Pictures. 


82,796  Anti-Pay  TV 
Signatures  in  Week 

With  the  campaign  only  a  week  old, 
theatres  from  all  over  the  country 
have  already  sent  petitions  to  their 
Congressmen  containing  82,796  sig- 
natures of  people  calling  upon  Con- 
gress to  legislatively  outlaw  pay-tv,  it 
was  announced  yesterdav  by  Philip 
F.  Harling,  chairman  of  the  Joint 
Committee  Against  Pay-TV. 

Harling  said  that  he  has  already 
received  reports  from  116  theatres, 
reporting  forwarding  of  petitions  to 
their  Congressmen.  The  theatres  rep- 
( Continued  on  page  2 ) 


British  Censor  Finds  Violence  More 
Of  a  Problem  in  Films  than  Sex 

Special  to  THE  DAILY 
EDINBURGH,  Scotland,  Sept.  7  (By  Air  Mail)-Secretary  of  Britain's  Board 
of  Film  Censors,  John  Trevelyan,  said  here  that  the  sex  problem  in  films  is 
relatively  small  compared  with  problems  of  violence  and  brutality.  A  numbei 
of  films  are  on  the  border  line,  and 


Tj'EV/S/ON  TODAY— page  4 


the  question  is  whether  to  give  them 
an  X  certificate  or  cut  them  and  give 
an  A,  he  said. 

He  did  not  think  raising  the  age  of 
admittance  to  an  X  film  to  18  would 
solve  the  problem  because  of  the  dif- 
ficulties of  enforcing  it.  "You  can't 
ask  the  public  for  their  birth  certifi- 
cates," he  said. 

The  board's  primary  aim,  said  the 


Censor  Dep't.  chief,  was  not  to  dam- 
age a  film  in  any  way.  He  said  they 
needed  to  think  of  the  audience  a  film 
was  likely  to  reach,  whether,  for  in- 
stance, it  would  be  shown  in  art 
theatres  or  on  a  general  circuit. 

On   television,    Trevelyan   said  it 
was  an  appalling  thought  that  not 
only  did  young  children  watch  the 
(Continued  on  page  3) 


Program 

Expect  1,000 
At  TOA  Meet 
In  Hollywood 

Committee,  TESMA-TEDA 
Sessions  at  the  Weekend 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  8.-A  regis- 
tration of  approximately  1,000  is  be- 
ing confidently  predicted  for  the  13th 
annual  Theatre  Owners  of  America 
convention  and  combined  Theatre 
Equipment  and  Supply  Manufac- 
turers Ass'n.  and  Theatre  Equipment 
Dealers  Ass'n.  convention  and  trade 
show  to  be  held  at  the  Ambassador 
Hotel  here  next  week. 

The  vanguard  of  TOA  officials  ar- 
rived today  and  held  afternoon  con- 
ferences with  Pathe  Laboratories  ex- 
ecutives on  the  new  production  pro- 
gram which  is  being  undertaken  by 
( Continued  on  page  5 ) 

FPCC  Coast-to-Coast 
Meeting  Next  Week 

Special  to  THE  DAILY 

TORONTO,  Sept.  8-Famous  Play- 
ers Canadian  Corp.  will  hold  the  sec- 
ond coast-to-coast  convention  in  its 
history  when  it  convenes  at  the  Park 
Plaza  Hotel  here  next  Monday  through 
Thursday.  The  first  such  meeting 
(Continued  on  page  2) 


Justice  Dept.  Legal  Expert 
Participant  at  TOA  Meet 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  8.  -  Mau- 
rice Silverman,  Department  of  Jus- 
tice anti-trust  division  legal  expert  on 
the  motion  picture  industry,  will  leave 
here  tomorrow  to  participate  in  the 
convention  of  the  Theatre  Owners  of 
America  on  the  West  Coast.  It  is  anti- 
cipated that  questions  likely  to  be 
raised  with  Silverman  by  the  exhibi- 
tors include  the  anti-trust  law  status 
of  the  American  Congress  of  Exhibi- 
tors (including  participation  by  cir- 
cuits), the  re-acquisition  of  divested 
theatres,  and  the  acquisition  of  inde- 
pendent theatres  that  have  been  op- 
erating at  a  loss. 


Motion  Picture  Daily 


Friday,  September  9,  1961 


PERSONAL 
MENTION 


JOSEPH  E.  LEVINE,  president  of 
Embassy  Pictures,  will  return  to 
New  York  from  Europe  today  aboard 
the  "Leonardo  da  Vinci." 

• 

Jerry  Pickman,  Paramount  vice- 
president  in  charge  of  advertising, 
publicity  and  exploitation,  and  Joseph 
Friedman,  exploitation  manager,  will 
leave  here  at  the  weekend  for  Los 
Angeles. 

• 

Nat  Esformes,  Columbia  Pictures 
Latin   American   publicity  manager, 
will  leave  here  today  on  a  five-week, 
11-country  tour  of  company  offices. 
• 

Larry  Morris,  vice-president  of  B. 
S.  Moss  Theatres,  will  leave  here  at 
the  weekend  for  Los  Angeles. 

• 

Ruth  Pologe,  American  Interna- 
tional Pictures  Eastern  advertising- 
publicity  manager,  will  leave  here  for 
the  Coast  over  the  weekend  for  studio 
conferences. 

• 

William  Ornstein,  of  the  Allied 
Artists  home  office  exploitation  depart- 
ment, will  be  in  Hartford  on  Monday 
from  New  York. 

• 

Ike  Katz,  president  of  Kay  Films, 
Atlanta,  has  left  there  for  Jacksonville 
and  Miami. 

• 

Marilyn  Gold,  director  of  adver- 
tising and  publicity,  Flamingo  Films, 
will  leave  here  today  for  Washington, 
D.  C. 

• 

Don  Boutyette,  Hollywood  publi- 
cist, has  left  there  for  San  Francisco 
to  open  a  branch  office  in  the  bay  city. 
• 

Cy  Seymour,  industry  veteran  and 
vice-president  of  Cinema  Lodge,  and 
his  wife,  Lillian,  a  film  buyer,  will 
celebrate  their  25th  wedding  anniver- 
sary on  Sept.  22. 


"  Anti-Pay-TV 


( Continued  from  page  1 ) 
resent  only  a  fraction  of  the  16,000 
which  received  the  petitions. 

The  petition  kits  reached  virtually 
every  American  theatre  around  Sept. 
1.  Since  the  petitions  were  first 
shipped,  an  additional  50,000  have 
been  printed  to  take  care  of  theatre 
requests. 

Harling  said  some  of  the  early  pe- 
titions came  from  small  towns,  and 
numbered  less  than  500  signatures. 
These,  he  said,  were  balanced  by  re- 
turns from  several  first-run  metropoli- 
tan theatres  which  ran  approximately 
7,500  and  10,000  signatures. 

Aims  at  30  Million 

The  Joint  Committee  is  seeking 
30,000,000  signatures  to  swamp  Con- 
gress with  public  sentiment  against 
pay-tv.  The  petitions  call  on  Con- 
gress to  pass  the  Harris  Bills,  HJR 
#130  and  HR  6245  or  similar  legisla- 
tions which  would  legislatively  ban 
pay-tv. 


check 
wither. 

national 
screen 
service 


for  the  best  in 
SPECIAL  TRAILERS 


'Ben-Hur  To  Have  Two   ]\.  &  S.  Repli^ 

Formal  Albany  Bows   


FPCC  Meetings 

( Continued  from  page  1 ) 
took  place  over  20  years  ago  at  Ni- 
agara Falls. 

Every  phase  of  the  company's  in- 
terests is  to  be  thoroughly  discussed. 
The  "first  two  days  will  be  given  over 
to  reports  on  product  by  distributor 
representatives,  some  of  whom  will 
be  accompanied  by  publicity  direc- 
tors. Among  those  to  participate  are: 
from  Columbia,  Abe  Montague,  exe- 
cutive vice  president;  Rube  Jackter, 
general  sales  manager;  and  Robert  S. 
Ferguson,  national  director  of  adver- 
tising, publicity  and  exploitation,  along 
with  Louis  Rosenfeld,  vice  president 
and  managing  director  of  the  Colum- 
bia Canadian  company  and  Harvey 
Harnick,  general  sales  manager  of  the 
latter  organization. 

Others  to  attend  are  Sidney  G. 
Deneau,  Paramount  Dist.  vice  presi- 
dent; Gordon  Lightstone,  general 
manager  in  Canada  for  Paramount; 
Robert  Mochrie,  MGM  general  sales 
manager  and  Hillis  Cass,  MGM  Ca- 
nadian general  manager;  and  F.  J.  A. 
McCarthy,  Universal  assistant  general 
sales  manager. 

Will  Visit  Etobicoke 

Delegates  to  the  conference  will 
visit  the  Telemeter  studios  in  Eto- 
bicoke, where  they  will  be  welcomed 
by  Louis  Novins,  president  of  Inter- 
national Telemeter.  They  will  also 
discuss  publicity  and  advertising;  at- 
tend a  round  table  on  bowling  alleys; 
hear  addresses  by  Lloyd  Persons,  of 
General  Sound  and  Theatre  Equip- 
ment Co.,  Ltd.,  and  John  J.  Fitzgib- 
bons,  Jr.,  of  Theatre  Confections,  Ltd. 

The  convention  schedule  was  set 
up  by  William  Summerville  and  Bob 
Eves,  eastern  and  western  general 
manager,  respectively. 


Special  to  THE  DAILY 

ALBANY,  N.  Y.,  Sept.  8.-"Ben- 
Hur"  will  begin  an  extended  engage- 
ment at  the  Stanley  Warner  Ritz  on 
Sept.  29  following  two  special  pre- 
mieres. The  first  of  these  will  be  held 
Sept.  27,  when  representatives  of 
press,  television  and  radio,  from  a  45- 
mile  radius,  will  be  guests.  The  second 
will  be  the  following  evening,  which 
has  been  designated  "VIP  and  black- 
tie." 

Invitations  to  Governor  Nelson  A. 
Rockefeller  and  other  state  officials,  as 
well  as  to  Mayor  Erastus  Corning, 
Albany  officials,  business  leaders,  and 
civic  association  officers  will  be  ex- 
tended, for  the  latter.  The  goal  is  to 
create  prestige  and  promote  group 
sales.  A  20  per  cent  discount  will  be 
offered. 

Fire  Darkened  Theatre 

The  Ritz,  closed  yesterday  follow- 
ing a  million  dollar  fire  Tuesday  night 
in  an  adjacent  office  building,  re- 
mained dark  today.  The  Stanley  War- 
ner management  hoped  to  re-light 
the  house  tomorrow. 


orl 
Sue 


M-G-M  to  Meet 

( Continued  from  page  1 ) 
studio.  Twenty-eight  will  participate 
in  the  meetings. 

In  addition  to  the  sales  and  promo- 
tion men  from  the  studio  and  the 
home  office,  the  meetings  will  also  in- 
clude M-G-M's  field  press  represent- 
atives and  special  "Ben-Hur"  repre- 
sentatives. Accompanying  Mochrie 
will  be  Morris  Lefko,  in  charge  of 
"Ben-Hur"  domestic  distribution;  Mel 
Maron,  Lefko's  assistant,  and  Zeb  Ep- 
stein, in  charge  of  group  sales. 

Dan  Terrell,  eastern  publicity  direc- 
tor, and  Emery  Austin,  his  assistant, 
will  also  fly  to  Chicago  to  participate 
in  the  meetings. 

Field  Men  to  Attend 

Field  press  representatives  attend- 
ing will  be  Ed  Gallner,  eastern  divi- 
sion; Judston  Moses,  southern;  Irving 
Tombach,  midwest;  Andrew  Sullivan, 
southwestern;  Howard  Herty,  western; 
and  Hilda  Cunningham,  Canada. 

Special  "Ben-Hur"  representatives 
scheduled  to  join  the  group  in  Chicago 
are  Karl  Fasick,  Stanley  Chatkin, 
Richard  Powers,  James  Boyle,  Nate 
Wise,  Norman  Pader,  Tom  Baldridge, 
Sam  George,  Art  Bachler,  Eunice  Mc- 
Daniel,  Sid  Myers,  Bill  Blake,  Roger 
Bower  and  John  Harvey. 

Censorship  Hit 

( Continued  from  page  1 ) 
the  report  added,  their  function  should 
be  confined  to  the  classification  of 
films  with  the  object  of  considering 
their  moral  effect  on  young  persons 
alone.  No  vote  was  taken  on  the 
report. 


( Continued  from  page  1 ) 
ter  to  officers  and  board  members  < 
the  Texas  exhibitor  group.  He  saf 
his  company  viewed  the  bulletin  ";' 
the  most  vicious  and  unwarrante 
attack  ever  made  upon  any  companjE 
by  an  exhibitor  association." 

In  his  reply  Robbins  further  doct'* 
mented  a  denial  of  all  of  the  chargi 
and  questioned  the  Association's  po: 
tion  as  being  either  reprsentative  ij 
the  will  of  the  majority  of  its  men 
bership  "or  properly  serving  the  inte 
ests  of  exhibitors  as  a  whole." 

Robbins  also  said,  "Our  compai 
has  a  long-standing  policy,  known  ; 
all  exhibitor  associations,  of  prompt 
acting  on  complaints  it  receives  fro; 
exhibitors.  Your  stating  that  you  ha\ 
received  complaints  about  our  servic 
while  failing  to  bring  any  specif 
complaints  to  our  attention,  is  a  di( 
tinct  dis-service  to  those  exhibits 
who  may  possibly  have  service  difi 
culties.  If  you  truly  have  letters  i 
complaint  or  if  for  any  reason  re; 
istered  complaints  have  not  been  as 
corded  proper  and  due  considerate  iB) 
by  our  local  exchange,  then  it  is  & 
obligation  to  your  members  that  yc 
direct  them  to  our  attention  for  pu 
poses  of  initiating  remedial  steps 
called  for." 


ales 


Norris,  Moskowitz 

(Continued  from  page  1) 
day  to  hold  two-day  meetings  wii 
western  and  mid-western  managers  < 
the  17  productions  Fox  will  relea  M 
between  September  and  Decembf  linsl 
In  addition,  the  sales  manager  w  fi* 
discuss  plans  for  subsequent  engag  star 
ments  of  "Can-Can." 

Moskowitz  is  in  New  Orleans  hoi  h 
ing  similar  meetings  with  manage 
of  the  company's  central  and  sout 
ern  exhanges. 

N.Y.  Hearing  Oct.  14 
On  New  S-W  Theatre 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  8.-A  hea 
ing  before  Judge  Palrnieri  in  Ne 
York  has  been  set  for  Oct.  14  on 
proposal  by  Stanley  Warner  Theatr 
to  lease  and  operate  a  theatre  to  1 
constructed  in  a  shopping  center 
Cheltenham  Township,  north  of  Ph 
adelphia.  A  four-wall  structure 
planned. 


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NEW  YORK  THEATRE 


i —  RADIO  CITY  MUSIC  HALL — 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 

DIRII  B0GARDE  as  Franz  Liszt 
A  COLUMBIA  PICTURE  In  CiiemiScope  t  EistmiG  Color 
OH  THE  GREAT  STAGE  "FESTIVAL" 


tit 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bure; 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau, 
Bear  St  Leicester  Square,  W  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Moti 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3H 
Cable  address;  Quigpubco.  New  York  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagh* 
Vice-President;  Leo  J.  Brady,  Secretary  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  ye; 
as  a  section  of  Motion  Picture  Herald;  Television  Today  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secoi 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Smgle  copies,  U 


y,  September  9,  1960 


Motion  Picture  Daily 


f$t  Three  Openings 
t  'Pepe'  Announced 

5  'bpe,"  the  George  Sidney  Inter- 
:  iatiial-Posa  Films  Internacional  pro- 
i  lue  3n  for   Columbia   release,  will 
uat  its  world  premiere  at  Criterion 
r.Mtre  here  on  Wednesday,  Dec.  21. 
'hi  will  be  followed  by  a  southern 
iireJiere  at  the  Lincoln  Theatre  in 
(4iijii  Beach  on  Dec.  23  and  a  West 
iOoi  premiere  at  the  Warner  Beverly 
i Jill  Theatre  on  Dec.  28,  it  was  an- 
oiped  by  Rube  Jackter,  Columbia 
(coresident  and  general  sales  man- 
se 

,,.  t  New  York  and  in  Los  Angeles, 
i,  iei  icture  will  play  ten  performances 
„  \[ek  on  a  hard-ticket  basis,  with 
,aed  performances  set  during  the 
ol|iy  week.  In  Miami  Beach,  the 
(jBwill  also  be  on  a  hard-ticket 
i  'haile. 


ftl  National  Meeting 
)j  Adv.-Pub.  Next  Week 


w  a 
p  1( 


irner  Bros,  will  hold  a  three-day 
aal  conference  on  advertising 
mblicity  at  home  office  here  next 
iday,  Friday  and  Saturday.  The 
ngs,  at  which  advertising-pub- 
director  Richard  Lederer  will 
le,  will  be  devoted  to  the  pro- 
m  campaigns  for  five  major  re- 
;  and  one  re-release  on  the  War- 
5ros.  schedule  between  now  and 
id  of  the  year. 

long  those  who  will  address  the 
rence  are:  Charles  Boasberg, 
al  sales  manager;  Bernard  Good- 
distribution  vice-president;  Lar- 
.eshansky,  coordinator  of  field 
activities;  Charles  Cohen,  execu- 
issistant  to  Lederer;  Joe  Hyams, 
dty  manager;  Ernie  Grossman, 
itation  and  promotion  manager; 
Stein,  advertising  manager,  and 
IV.  Brumberg,  western  field-ex- 
tion  manager. 


UH'.view  Para.  Short 

I'P  n  special  press  premiere  of  "The 
|L"  second  subject  in  Paramount's 

,,fi  Eastman  color  "Sports  Illus- 
Mi"  series,  will  be  held  at  Aque- 

.  J  Race   Track  Tuesday  in  con- 

,,  Jon  with  ceremonies  celebrating 
Mirst  anniversary  of  the  racing 
i  Leslie  Winik,  executive  produc- 

,  M  the  "Sports  Illustrated"  series, 

1  (executives  of  the  New  York  Rac- 
g  .ssociation  will  be  hosts  to  more 
I  50  representatives  of  the  New 

—■trade  papers,  sports  and  general 


""If  eiwia  System  Started 

TjALA,  Fla.,   Sept.  8.-Construc- 
1  Tjj'has  been  started  here  by  the 
.nicji  Corp.  on  a  community  antenna 
■n.  L.  J.  Duncan,  owner  of  the 
U  Point   Amusement   Co.,  West 
111,1 1,  Ga.,  is  president.  J.  S.  Laird 
'S  retary-treasurer. 

-\  inter  Conference 

irntfl  iducer  Stanley  Kramer  will  hold 
!'irri  ss  conference  on  his  future  pro- 
iiMyn  plans  at  the  United  Artists 
;>!W  office  this  morning. 


Film  Exhibit  at  Michigan  State  Fair  Johnston  Finds 
Provides  Big  Promotion  Opportunities 


Special  to  THE  DAILY 
DETROIT,  Sept.  8.— Industry  observers  who  have  been  watching  closely 
results  of  the  installation  of  a  motion  picture  institutional  exhibit  at  the  Michi- 
gan State  Fair  here  are  impressed  to  date  by  two  factors. 
The  first  is  the  tremendous  oppor- 


tunity for  business  at  this  season, 
which  hitherto  has  passed  unnoticed 
by  many.  The  second  is  a  new  angle 
which  emphasizes  a  fresh  role  for  the 
trailer. 

The  film  exhibit  materialized  as  a 
result  of  conferences  between  local 
industryites  and  state  fair  officials. 
The  fair  offered  the  industry  $7,500 
worth  of  space  in  exchange  for  thea- 
tre publicity  of  the  event.  The  ven- 
ture was  agreed  upon  and  construc- 
tion was  initiated  with  the  backing 
of  the  Pepsi  Cola  Co.,  National 
Screen  Service.  The  Motion  Picture 
Council  of  Greater  Detroit,  Projec- 
tionists Union,  Allied  Theatres  of 
Michigan,  and  the  Metropolitan  Dis- 
tributors of  Detroit. 

Speed  was  of  the  essence,  and  in 
just  48  hours  projectionist  Wilkie  Wil- 
kinson assembled,  perfected  and  set- 
up an  unhoused  projector  and  booth 
equipment  on  a  platform  and  erected 
a  12-ft.  high  screen  with  a  massive 
masked  wood  frame.  Standee  elec- 
tronic advertising  devices  were  sent 
in  and  home-made  plyboard  easels  to 
hold  30  x  40  inch  posters  were  painted 
and  placed  in  the  100-ft.  diameter 
hemisphere  which  houses  the  exhibit. 

The  20  minute  presentations  con- 
sists of  five  reels  of  trailers  from  near- 
ly 30  current  and  upcoming  attrac- 


tions at  local  theatres  with  each  dis- 
tributor contributing  a  cartoon  to  add 
variety  to  the  fare.  Another  important 
factor  of  the  exhibit  is  the  distribu- 
tion of  2,500  free  passes  donated  by 
Fox  and  Telenews  Theatres  in  Detroit. 

As  the  people  enter  they  are  given 
numbered  stubs.  The  show  starts  and 
at  the  end  of  the  first  reel  the  house 
lights  come  up.  Two  young  ladies 
call  out  20  numbers  and  the  winning 
stub  holders  receive  free  passes.  The 
lights  then  dim  and  the  show  con- 
tinues. This  agenda  continues  until 
closing  time  with  alternate  shows  be- 
ing offered. 

The  admission-free  exhibit  runs 
daily  from  noon  until  10  P.M.  and 
patrons  are  seated  on  second  hand 
benches. 

Despite  the  relative  simplicity  of 
the  show  and  factors  of  discomfort, 
including  the  heat,  the  presentation 
has  been  playing  to  standing  room 
only  crowds  and  an  estimated  35,000 
persons,  many  of  whom  have  not 
attended  movies  recently,  will  view 
the  exhibit  before  the  fair  closes  on 
Sunday  night. 

Because  of  the  cooperation  of  the 
many  contributors  to  the  show  the 
cost  has  been  negligible  and  the  re- 
sponse to  the  exhibit  highly  gratify- 
ing. 


British  Censor 


( Continued  from  page  1 ) 
small  screen  for  up  to  five  hours  a 
day,  but  that  a  large  number  of  busi- 
nessmen went  home  to  turn  on  tele- 
vision and  then  allowed  it  to  remain 
on  for  the  entire  evening,  regardless 
of  what  was  being  shown. 

The  film  censors,  according  to 
Trevelyan,  were  very  much  perturbed 
about  violence,  and  regarded  it  as 
their  greatest  problem,  quantitatively 
and  in  other  ways.  There  were  other 
countries  of  the  world,  he  said,  where 
violence  was  no  more  acceptable  than 
in  the  U.K.,  but  it  was  obviously  a 
strong  box  office  attraction. 

Mansdorf  Sales  Control 
Mgr.  for  Continental 

Milton  Mansdorf  has  been  ap- 
pointed manager  of  the  sales  control 
department  for  Continental  Distribut- 
ing, Inc.,  it  was  announced  by  Carl 
Peppercorn,  vice  president  in  charge 
of  sales. 

Mansdorf  entered  the  industry  in 
1946  as  a  publicist  for  RKO  Radio 
Theatres,  later  joining  MGM-Inter- 
national  in  the  same  capacity.  He 
was  with  20th  Century-Fox,  West 
Coast,  as  a  booker,  and  prior  to  as- 
suming his  new  post  at  Continental 
was  a  publicist  for  Artisan  Films  in 
London,  England. 


MGM  to  Film  'Bounty' 
In  Ultra  Panavision 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  8.  -  M-G-M 
will  film  "Mutiny  on  the  Bounty"  in 
the  newly  perfected  Ultra  Panavision 
process.  Developed  by  Panavision, 
Inc.,  under  the  direction  of  Robert 
Gottschalk,  the  process  is  in  70mm 
size  and  has  resulted  from  further 
experimentation  with  the  Camera  65 
system  used  in  "Ben-Hur"  and  which 
also  uses  lenses  made  by  Panavision. 

"Bounty,"  being  produced  by  Aaron 
Rosenberg  and  directed  by  Sir  Carol 
Reed,  will  be  the  first  to  use  the  new 
process. 


'Stars'  Benefit  Slated 

SAN  DIEGO,  Cal.,  Sept.  8.-"I  Aim 
at  the  Stars,"  the  Charles  Schneer  pro- 
duction for  Columbia  release,  will 
have  a  charity  benefit  premiere  here 
on  Oct.  12  at  the  Spreckles  Theatre. 
Proceeds  will  be  donated  to  the  Hall 
of  Science  Foundation  of  San  Diego. 

Miss  Kolinsky  Resigns 

WASHINGTON,  Sept.  8.-Dorothy 
Kolinsky  has  resigned  as  executive 
secretary  of  the  Variety  Club  of 
Washington,  Tent  No.  11.  The  resig- 
nation, effective  Sept.  23,  comes  after 
almost  15  years  of  service  to  the  or- 
ganization. 


( Continued  from  page  1 ) 
Nigeria  if  there  is  to  be  a  massive 
and  loyal  following  for  U.  S.  product. 
The  first  is  more  better-quality  Amer- 
ican films,  and  the  second  is  more  and 
better  theatres.  The  U.  S.  industry 
can,  and  should,  be  doing  something 
about  both,"  Johnston  declared. 

"On  quality,  I  want  to  tell  of  con- 
versations with  two  cabinet  officials. 
One  said  he  likes  films  but,  unfor- 
tunately, rarely  saw  what  he  consid- 
ered a  good  American  one.  If  he  or- 
ganized a  film  group,  would  it  be  pos- 
sible to  obtain  a  good  U.  S.  16mm 
feature  to  show  to  this  special  group 
every  week? 

He  Sees  Only  Westerns 

"The  other  cabinet  minister  said 
the  only  U.S.  films  he  sees  are  west- 
erns. The  minister  knew  we  had  a 
great  variety  and  diversity  of  features 
and  wished  they  could  be  made  avail- 
able for  showing  here. 

"Frankly,  Nigerian  theatres  aren't 
among  the  best  in  Africa.  They  are 
open-air  affairs  and  show  one  program 
nightly  .  .  .  when  it  doesn't  rain. 
Ibadan,  a  city  of  almost  one  million, 
has  only  four  theatres.  What  a  four- 
walled,  air-conditioned  theatre,  with 
multiple  showings  daily,  couldn't  do 
in  Ibadan! 

"Everywhere  I  went  in  Nigeria  I 
kept  hearing  these  questions:  Would 
enclosed  theatres  be  profitable  in  the 
larger  communities?  Should  U.  S.  in- 
terests engage  in  a  theatre-construc- 
tion program?  (Most  agreed  the  an- 
swer was  yes.)  Should  the  U.  S.  make 
a  few  pictures  not  for  universal  ap- 
peal but  geared  especially  to  African 
audiences?  (The  Germans  and  French 
are  doing  it.) 

Calls  Country  Dynamic 

"In  the  two  areas  of  need  the  U.  S. 
film  industry  has,  I  think,  a  respon- 
sibility. Nigeria  is  a  growing,  dy- 
namic country;  its  people  have  the 
indomitable  pride  and  spirit  of  Texas, 
Florida,  and  California  combined.  If 
we  are  alert  to  our  responsibilities,  we 
can  make  lasting  friends  and  do  wel- 
come business  here  .  .  .  good  busi- 
ness. 

"A  word  about  television.  A  few 
here  informed  me  that,  with  tv  now 
in  western  Nigeria  and  coming  to 
eastern  Nigeria  next  month,  the  film 
industry  may  have  already  missed  the 
boat. 

"Tv  operates  under  difficulty.  There 
are  only  2,500  sets  today  in  the  coun- 
try. The  cost  of  a  set  ...  a  minimum 
of  $196  ...  is  far  out  of  reach  of 
the  average  person,  and  will  be  for  a 
long  time  to  come.  The  electrical 
supply  is  uncertain. 

U.S.  Films  at  $14  to  $19.60 

"Yet  a  commercial  tv  station  does 
operate.  It  buys  U.  S.  films  from 
Britain,  paying  $14  to  $19.60  for  a 
half-hour  show.  At  these  prices  you 
can  imagine  the  quality  and  the  vin- 
tage. 

"So  tv  is  still  in  swaddling  clothes. 
The  hazards  to  its  growth,  mostly 
economic,  are  likely  to  keep  it 
stunted  for  a  good  while  yet." 


Motion  Picture  Daily 


Friday,  September  9,  19i 


emsion  Today 


Elmer  Bernstein 


TV  Warned  on 
Music  Quality 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Sept.  8.  -  Televi- 
sion stands  to  lose  the  quality  of  good, 
"identifiable"  music,  as  a  major  com- 
ponent to  the 
sustained  inter- 
est of  import- 
ant filmed 
series  pro- 
grams, if  pro- 
ducers fail  to 
recognize  the 
need  for  a  bet- 
t  e  r  working 
an  an  gement 
with  composer- 
conductors. 

Elmer  Bern- 
stein, one  of 
H  o  1 1  y  w  ood's 
top  composer  -  conductors,  forecast 
this  problem  as  a  threat  to  future 
television  stature,  mainly  because  of 
the  scarcity  of  creative  craftsmen  in 
the  field  of  music  for  films. 

We  cornered  the  prolific  Bernstein 
for  an  interview  on  the  recording 
stage  at  Goldwyn  Studios  where  he 
had  just  completed  a  session  of  in- 
tegrating thematic  mood  music  for 
UA-Mirisch  Company's  soon-to-be-re- 
leased "The  Magnificent  Seven." 

Signed  by  DeMille 

The  youthful  composer,  whose 
talent  range  was  brought  into  focus 
when  he  was  signed  by  the  late  Cecil 
B.  DeMille  to  compose  and  conduct 
the  score  for  "The  Ten  Command- 
ments" immediately  following  his 
modem  jazz  background  theme  for 
"The  Man  With  The  Golden  Arm," 
spoke  of  his  recent  experiences  in 
television,  and  came  up  with  a  sug- 
gestion for  a  solution  to  the  tv  music 
problem. 

"Television  film  producers  will 
have  a  better  chance  of  securing  a 
top  composer-conductor  if  they  allow 
him  to  create  the  main  title  theme 
and  establish  the  background  style  for 
a  series  with  the  privilege  of  groom- 
ing new  composer-conductors  who 
can  take  over  and  follow  through  on 
an  alternating  schedule  of  work  basis. 
Otherwise,  it  poses  too  great  a  phy- 
sical hardship  to  keep  a  top  man  in 
the  field,"  he  said. 

'No  Residual  Interest' 

"We  get  no  residual  interest  in 
our  tv  work.  The  extra  benefits  we 
might  receive  depend  on  a  producer's 
showmanship  to  see  that  good  music 
themes  are  put  on  records  and  into 
albums  to  help  promote  interest  in 
his  series,"  he  pointed  out. 

Bernstein,  who  composed  an  out- 
standing theme  for  the  "Riverboat" 
series,  as  well  as  "Johnny  Staccato" 


TV  Community  Antenna 
Group  Named  by  NAB 

From  THE  DAILY  Bureau 
WASHINGTON,  Sept.  8.-The  Na- 
tional Association  of  Broadcasters  has 
named  its  1960-61  Television  Com- 
munity Antenna  Committee.  Chair- 
man is  Eugene  S.  Thomas,  vice-presi- 
dent and  general  manager,  KETV, 
Omaha. 

Other  members  are  Thomas  C.  Bos- 
tic,  vice-president  and  general  man- 
ager, KIMA-TV,  Yakima,  Wash.; 
Omar  Elder,  vice-president,  secretary 
and  general  attorney,  American 
Broadcasting  Co.,  New  York;  C.  How- 
ard Lane,  vice-president  and  manag- 
ing director,  KOIN-TV,  Portland, 
Ore.;  Fred  Weber,  vice-president, 
WBOY-TV,  Clarksburg,  W.  Va.; 
Howard  Monderer,  Washington  attor- 
ney, National  Broadcasting  Co.;  Wil- 
liam C.  Grove,  general  manager  and 
chief  engineer,  KFBC-TV,  Cheyenne, 
Wyo.;  Thad  W.  Sandstrom,  general 
manager,  WIBW-TV,  Topeka,  Kans., 
and  Thomas  K.  Fisher,  vice-president 
and  general  counsel,  Columbia  Broad- 
casting System,  New  York. 

Will  Scan  Legislature 

The  Community  Antenna  Commit- 
tee will  watch  legal  and  legislative 
problems  in  the  area  of  the  property 
rights  of  broadcast  signals  and  will 
advise  NAB  on  matters  in  this  field. 


Electrovision  Sales 
$3,162,487  for  Year 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  8.  -  Sales 
for  Electrovision  Corp.'s  first  full  year 
of  operation,  ending  May  31,  1960, 
totalled  $3,162,487,  Edwin  F.  Zabel, 
president,  informed  shareholders  in 
the  company's  annual  report. 

Comparable  figures  for  the  prior 
year  are  not  available  as  the  company 
was  in  the  middle  of  its  organization 
program  in  1959  and  reported  only 
three  months  of  operation  in  that 
year. 

Zabel  reported  a  loss  of  $79,031. 
He  said  the  loss  was  occasioned  by 
non-recurring  expenses  arising  from 
completion  of  the  company's  reorgan- 
ization as  well  as  theatre  losses  in 
January  and  February  caused  by  a 
severe  flu  epidemic  in  California. 

and  music  for  General  Electric  Thea- 
tre, arrives  in  New  York  this  week 
to  add  the  medium  of  legitimate 
theatre  to  his  credit.  He  has  been 
signed  for  the  unusual  Broadway  task 
of  applying  his  motion  picture  tech- 
nique for  background  music  to  the 
presentation  of  "Laurette"  slated  to 
open  this  Fall. 

Bernstein's  recent  motion  picture 
credits  include  "The  Rat  Race"  and 
"From  The  Terrace." 


TV  Academy  Trustees 
To  Meet  in  Arizona 

The  board  of  trustees  of  the  Na- 
tional Academy  of  Television  Arts  and 
Sciences  will  meet  in  Arizona  on  Sept. 
24  and  25,  it  is  announced  by  Harry 
S.  Ackerman,  president.  Trustees  will 
convene  from  the  Academy's  chapters 
in  Los  Angeles,  New  York,  Baltimore, 
Chicago,  Washington,  D.  C,  and  Se- 
attle. The  Arizona  chapter  and  its 
president,  Gene  Blanpied,  will  be 
hosts  for  the  meetings  to  be  held  at 
the  Mountain  Shadows  Hotel  in 
Scottsdale,  Ariz. 

Some  Meetings  by  Telephone 

A  pattern  has  evolved  since  the 
founding  of  the  National  Academy  in 
June,  1957,  by  the  New  York  and 
Los  Angeles  chapters  wherein  the  27 
trustees  hold  regular  in-person  meet- 
ings in  the  early  fall  and  late  spring, 
and  telephone  meetings  when  neces- 
sary. The  fall  meeting  is  to  discuss 
the  "Emmy"  Awards  structure  and 
presentation,  the  varied  projects  being 
conducted  or  planned  by  the  Na- 
tional Academy,  and  the  relationship 
of  the  national  body  to  the  local  chap- 
ters. The  spring  meeting  is  devoted 
largely  to  working  out  specific  plans 
for  the  annual  telecast  of  the  'Emmy' 
awards. 

The  meetings  on  Sept.  24  and  25 
will  study  the  awards  categories, 
which  were  generally  acclaimed  last 
season,  as  well  as  such  projects  as  the 
Academy's  projected  tv  library  and 
museum,  an  international  television 
festival,  the  Academy's  Foundation, 
which  administers  its  fellowship  and 
scholarship  programs,  and  the  newly 
established  public  information,  lecture 
and  service  bureau  which  will  further 
television  education  and  the  estab- 
lishment of  communications  centers 
on  the  nation's  campuses. 


CBS  Radio  Affiliates 
Plan  Sept.  Convention 

The  seventh  annual  convention  of 
the  CBS  Radio  Affiliates  Association 
will  meet  at  the  Waldorf-Astoria  here 
on  Wednesday  and  Thursday,  Sept. 
28  and  29,  it  was  announced  by  John 
S.  Hayes,  WTOP,  Washington,  chair- 
man of  the  association's  board  of  di- 
rectors, and  Arthur  Hull  Hayes,  presi- 
dent of  CBS  Radio. 

Dr.  Frank  Stanton,  president  of 
CBS,  will  address  the  convening  affili- 
ate representatives  during  the  second 
day's  luncheon. 

Network  president  Hayes  will  wel- 
come the  affiliates  and  will  summarize 
and  explain  the  pending  modifications 
of  the  program  consolidation  plan. 
The  amended  program  structure, 
which  would  considerably  expand  the 
network's  schedule  of  news  and  public 
affairs  programming,  will  be  discussed 
during  the  convention's  first  day. 


REVIEW: 

Seven  Ways 
From  Sundown 

Universal-International 

One  more  demonstration  that  tl 
Texas  Ranger  always  got  his  man 
the  Old  West  is  supplied  in  "Sev< 
Ways  from  Sundown,"  a  standa; 
Audie  Murphy  western  in  color,  th 
is  mainly  for  the  Audie  Murphy  far, 

In  this  one  Audie  plays  the  type  j 
character  with  which  he  is  strong 
identified— the  shy  and  unassumii 
youth  who  displays  unexpected  r. 
sources  when  the  showdown  with  tl 
badmen  comes.  At  the  start  of  tl 
film  he  joins  up  with  the  Range 
and  his  first  mission— a  joint  assig 
ment  with  a  veteran  ranger  playt 
by  John  Mclntire— is  to  track  dov> 
and  bring  to  justice  a  notorious  ou 
law  and  killer  who  has  eluded  tl 
authorities  for  years. 

Unlike  the  hero,  the  killer  is  an  "oi 
beat"  character,  who  has  so  mut: 
personal  appeal  and  charm  that  even 
one  who  comes  into  contact  with  hi 
is  bowled  over  by  his  personality  ai 
wants  to  keep  him  out  of  jail  inste? 
of  helping  the  lawmen  put  him  i< 
As  played  by  Barry  Sullivan,  the  o 
law  is  suave  but  scarcely  to  the  exteil 
implied  by  Clair  Huffaker  in  tl1 
script. 

The  picture  is  slow  in  gettir 
started,  but  interest  starts  to  perk  on 
Murphy  has  captured  Sullivan,  wl 
has  killed  Mclntire,  and  forced  Mu; 
phy  to  bring  the  prisoner  back  to  j; 
all  by  himself.  Murphy  has  to  wat(> 
his  sly  and  devious  captive  constant 
and  at  the  same  time  ward  off  attac 
by  Indians  and  rival  outlaws  attem 
ing  to  murder  Sullivan. 

At  the  end  Murphy  safely  delivi 
his  prisoner  but  is  forced  to  kill  hi 
when  Sullivan  attempts  escape.  MvJ 
phy  is  comforted  by  pretty  Vene 
Stevenson,  who  plays  the  girl  friei 
who  always  had  confidence  her  fello 
would  come  through. 

Harry  Keller  directed  this  pictui 
which  was  produced  by  Gordon  Ka 
The  title,  by  the  way,  is  the  name 
the  hero  (believe  it  or  not)  who 
last  name  is  Jones. 
Running  time,  86  minutes.  Release, 
September.  Bichard  Gehtn: 


See  President  Opposed 
To  Import-Label  Bill 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  8.  -  Preij 
dent  Eisenhower  has  withheld  his  a| 
proval  of  the  bill  providing  for  mar 
ing  of  re-packaged  imports,  whii 
Congress  passed  just  before  adjour 
ment.  The  bill  does  not  affect 
motion  picture  industry  directly. 

In  stating  his  reasons  for  not  sig 
ing  the  bill,  the  President  indicafo 
strongly  that  in  the  absence  of 
change  in  U.S.  foreign  trade  polk 
there  would  be  little  or  no  chance  f 
future  favorable  administrative  actii 
on  the  even  stronger  measure  pi 
posed  by  Rep.  Roosevelt  (D.,  Calil 
This  would  require  imported  films  ai 
sound-tracks  to  have  their  origin  i 
dicated  to  the  ultimate  consumer. 


iday,  September  9,  1960 


Motion  Picture  Daily 


Expect  1,000  at  TOA  Meeting  in  Hollywood 


3ickus  Reports 
favorably  on 
*athe  Lab  Plan 


( Continued  from  page  1 ) 
latter  with  the  cooperation  of 
3A,  especially  in  the  way  of  as- 
king in  obtaining  guaranteed  play- 
g  time  for  the  added  product,  which 
regarded  by  most  exhibitors  as  an 
lportant  contribution  to  relieving 
e  film  shortage. 

In  a  phone  conversation  with 
otion  Picture  Daily  during  the 
mrse  of  the  conference,  Albert  Pick- 
,  president  of  TOA,  reported  favor- 
>le  progress  was  being  made  on 
DA's  response  to  the  Pathe  proposal 
r  cooperation  on  its  new  production 
ogram. 

'eckendorf  to  Make  Announcement 


Pickus  said  that  William  Zecken- 
>rf  will  announce  TOA's  position  at 
scheduled  convention  luncheon  next 
'ednesday. 

Joining  Pickus  at  the  meeting  to- 
iy  in  the  Ambassador  Hotel  were 
eorge  Kerasotes,  Sidney  Markley 
id  Sam  Pinanski. 

Tomorrow  a  TOA  committee  is 
nslt  heduled  to  meet  with  a  delegation 
3m  the  Screen  Producers  Guild, 
arking  the  resumption  of  conferences 
•gun  some  months  ago  to  exchange 
ews  on  mutual  problems  of  exhibi- 
>n  and  production. 
Jerry  Bresler,  who  heads  the  com- 
Vs  littee  for  the  guild,  confirmed  the 
port  that  discussions  will  include 
r  ft  commendations  that  exhibitors  dis- 
ay  more  showmanship  in  stimulating 
terest  on  a  local  level  and  not  leave 
erything  up  to  the  distribution  com- 
mies; and  that  exhibitors  voice  their 
linions  for  better  relations  with  pro- 
icers  without  waiting  for  conven- 
>ns  to  sound  off  about  the  product. 

'New  Faces'  Sought 

Another  point  that  will  be  raised 
the  need  for  lowering  resistance  to 
w  faces  in  effort  to  establish  new 
arquee  names,  and  get  behind  the 
traduction  of  a  new  personality 
ther  than  be  concerned  with  whether 
ere  are  old  established  names  in 
ery  film  that's  made. 
Among  those  slated  to  join  Bresler's 
ntingent  at  the  meeting  are  Walter 
irisch,  Ross  Hunter,  William  Castle, 
rry  Wald,  Frank  Rosenberg,  Arthur 
reed  and  William  Goetz. 
Pickus  will  head  the  group  repre- 
nting  TOA. 

Over  the  weekend,  TOA  has  sched- 
ed  numerous  pre-convention  com- 
ittee  meetings,  including  the  nomi- 
tting  committee  to  select  a  slate  of 
fleers  on  Saturday,  chaired  by  Ern- 
t  Stellings;  an  insurance  committee 
eeting,  chaired  by  Arthur  Lock- 
ood;  a  finance  committee  meeting, 


lit 


Myron  Blank,  chairman;  a  decrees  re- 
vision committee;  George  Kerasotes, 
chairman,  and  the  censorship  com- 
mittee, all  on  Sunday. 

Also  on  Sunday,  the  boards  of  di- 
rectors of  TESMA  and  TEDA  will 
meet. 

As  previously  reported  by  Motion 
Picture  Daily,  the  nominating  com- 
mittee is  expected  to  report  back  to 
the  TOA  board  and  executive  com- 
mittee at  their  all-day  meeting  Mon- 
day with  a  recommendation  that  the 
present  slate  of  officers  headed  by 
Albert  M.  Pickus,  president,  be  re- 
elected. In  all  probability  this  will  be 
done  if  the  consent  of  the  present 
officers  to  serve  another  year  can  be 
obtained. 

Unfinished  Projects  a  Factor 

This  will  represent  a  departure 
from  customary  TOA  practice  of  elect- 
ing a  new  slate  of  officers  annually. 
The  change  this  year  was  dictated  by 
the  large  number  of  projects  of  im- 
portance to  all  of  exhibition  on  which 
present  officers  have  worked  and 
which  remain  in  an  unfinished  stage. 
Among  such  projects  are  the  anti-pay 
tv  fight,  the  efforts  to  obtain  addition- 
al supplies  of  film  and  others. 

The  convention  will  open  officially 
on  Tuesday  morning  with  an  address 
of  welcome  by  Pickus  and  with  Rob- 
ert W.  Selig  of  Denver  in  the  chair. 
National  Screen  Service  is  sponsor  of 
the  first-day  luncheon  at  which  Kera- 
sotes will  be  toastmaster  and  S.  H. 
Fabian,  head  of  Stanley  Warner  and 
of  the  American  Congress  of  Exhibi- 
tors, will  be  a  speaker. 

The  election  report  and  the  report 


by  the  board  of  directors  will  be  made 
at  this  session. 

The  trade  show  will  open  after  the 
luncheon  and  will  continue  through 
Friday,  final  day  of  the  convention. 

American  International  Pictures 
will  be  host  at  a  garden  party  at  the 
Sheraton  West  Hotel,  Tuesday  night. 

The  TOA  film  merchandising  and 
theatre  operations  "university"  will 
hold  its  first  session  Wednesday  morn- 
ing. The  topic  will  be  "Merchandis- 
ing Means  Money,"  and  Harold  Ches- 
ler  of  Salt  Lake  City  will  act  as 
"dean,"  assisted  by  "Professors"  Jack 
Wilson  of  Los  Angeles  and  John  Krier 
of  Salt  Lake  City. 

Class  on  Equipment  Included 

A  separate  "class"  on  "Equipment 
and  Maintenance"  will  have  Hal  Nei- 
des  of  San  Francisco  as  its  "dean," 
and  L.  W.  Davee  of  New  York,  Wal- 
ter Bantau,  Los  Angeles,  and  W.  J. 
Cosby,  New  York,  as  "professors." 

The  new  Pathe  Laboratories  pro- 
duction program  will  be  presented  at 
the  Wednesday  luncheon  sponsored 
by  that  company.  William  Zecken- 
dorf,  president  of  Webb  &  Knapp, 
which  is  buying  the  20th  Century- 
Fox  studio  property  in  a  $46  millions 
deal,  and  who  is  a  member  of  the 
board  of  America  Corp.,  parent  of 
Pathe  Lab,  and  Gordon  Greenfield, 
America  Corp.  president,  will  speak. 

The  afternoon  will  be  occupied 
with  a  trip  to  Disneyland  with  Pepsi 
Cola  as  host. 

The  TOA  "university"  session  on 
Thursday  will  be  on  legislation  and 
taxation  affecting  the  industry.  Mit- 
chell   Wolfson    of    Miami   will  be 


'Dean/  'Professors/  'Curriculum/ 
Set  for  TOA  Convention's  'School' 

The  "dean,"  the  "professors,"  and  the  "curriculum"  for  the  "TOA  Univer- 
sity" course  on  "The  Public  Speaks-We  Had  Better  Listen"  to  be  conducted 
at  the  annual  convention  of  Theatre  Owners  of  America  in  Los  Angeles, 
starting  next  Tuesday  was  announced 
yesterday  by  Albert  M.  Pickus,  TOA 


president. 

The  "post-graduate"  course,  which 
will  concern  itself  principally  with 
the  anticipated  efforts  of  some  states 
and  municipalities  to  enact  censorship 
laws  when  the  majority  of  the  state 
legislatures  convene  this  winter,  will 
be  one  in  a  series  of  special  morning 
"classes"  at  the  convention  to  be  de- 
voted to  specialized  industry  prob- 
lems. 

"The  Public  Speaks"  has  been 
scheduled  as  a  breakfast  meeting  on 
Thursday.  University  courses  on 
equipment  and  concessions  will  be 
held  on  Wednesday,  with  the  con- 
cluding "post  graduate"  course  on 
community  relations  slated  for  Friday. 

Mitchell  Wolfson,  president  of 
Wometco  Enterprises,  and  a  past  pres- 
ident of  TOA,  will  be  "dean"  of  "The 
Public  Speaks"  course.  Mrs.  Mar- 
garet Twyman,  director  of  community 
relations  for  the  Motion  Picture  As- 
sociation of  America,  in  addition  to 
serving   as  one  of  the  "professors" 


has  also  functioned  as  assistant  dean 
in  the  preparation  of  a  special  prac- 
tical guide  for  theatremen  which  will 
be  distributed  to  all  "graduates"  of 
the  course.  The  guide,  a  10-page 
brochure,  is,  Pickus  said,  a  new  ap- 
proach to  combating  censorship  at  the 
local  level. 

Other  professors  on  "Dean"  Wolf- 
son's  staff  are  Manning  T.  Clagett,  of 
the  legislative-legal  department  of 
MPAA's  Washington,  D.C.  office; 
Jerry  Wald,  producer;  E.  LaMar  Sar- 
ra,  vice-president,  general  counsel  and 
public  relations  director  of  Florida 
State  Theatres,  Jacksonville;  Hulda 
McGinn,  legislative  counsel  for  North- 
ern California  Theatre  Owners  Asso- 
ciation, and  Martin  Davis,  national 
advertising,  publicity  and  exploitation 
manager  for  Paramount  Pictures. 

"The  unusual  and  diverse  back- 
grounds of  our  professors,"  Pickus 
said,  "will  not  only  enable  us  to  ap- 
proach this  important  problem  from 
all  angles,  but  will  give  us  an  indus- 
try-wide outlook  and  experience." 


SPG  Outlines 
Plea  Prepared 
For  Exhibitors 


"dean,"  assisted  by  Jerry  Wald,  E. 
Lamar  Sarra,  Manning  Clagett,  Mar- 
garet Twyman  and  Hulda  McGinn. 

Pay-tv  will  occupy  the  general 
business  session  Thursday,  with  Roy 
Cooper  of  San  Francisco  in  the  chair. 
Philip  Harling  of  New  York  will  be 
moderator  and  speakers  will  include 
Wolfson,  Marcus  Cohn  of  Washington 
and  Sumner  Redstone  of  Boston. 

Presentation  by  Rosen 

Walter  Mirisch,  president  of  the 
Screen  Producers  Guild,  will  be  guest 
speaker  at  the  Thursday  luncheon  ses- 
sion, at  which  Howard  Kennedy  of 
Broken  Bow,  Neb.,  will  be  toastmas- 
ter. Samuel  Rosen,  executive  vice- 
president  of  Stanley  Warner,  will  of- 
ficiate at  the  presentation  of  TOA 
medals. 

A  program  on  drive-in  theatre  op- 
eration at  the  nearby  Harbor  Drive- 
in  Theatre  will  occupy  the  afternoon. 
Dwight  Spracher  of  Seattle  and  Ed- 
ward Redstone  of  Boston  will  be  co- 
chairmen  for  the  session. 

Two  sessions  of  the  TOA  "univer- 
sity" will  take  place  on  Friday,  with 
Martin  Quigley,  Jr.,  of  Quigley  Pub- 
lications as  moderator  of  one  on  Mer- 
chandising, and  Mrs.  Twyman  of  the 
other,  "Community  Conquest— 1961." 

Ten  Panelists  Slated 

Quigley  will  have  as  panelists  My- 
ron Blank,  James  Gaylord,  Jr.,  C.  L. 
Patrick,  Fred  C.  Souttar,  David  A. 
Lipton,  Louis  Finske,  Otto  Preminger, 
Harold  Field,  M.  B.  Smith  and  Ross 
Hunter. 

Assisting  Mrs.  Twyman  will  be 
Maureen  O'Hara,  Dina  Merrill,  John 
Lavery,  John  Gavin  and  Walter 
Reade,  Jr. 

The  final  day's  luncheon  session 
will  be  hosted  by  member  companies 
of  the  Motion  Picture  Ass'n.  of  Amer- 
ica. John  Rowley  of  Dallas  will  be 
toastmaster,  and  Richard  F.  Walsh, 
president  of  the  IATSE  and  board 
chairman  of  the  Will  Rogers  Memorial 
Hospital  will  be  a  speaker. 

Doris  Day  to  Receive  Award 
National  Carbon  Co.  will  host  a 
cocktail  reception  in  advance  of  the 
annual  president's  banquet  Friday 
night,  with  Coca-Cola  host  of  the 
Cocoanut  Grove  affair.  Sherrill  C. 
Corwin  will  be  toastmaster.  A  feature 
of  the  evening  will  be  the  presenta- 
tion of  TOA's  "Star  of  the  Year 
Award"  to  Doris  Day. 

A  complete  social  program  for  the 
ladies  also  has  been  arranged. 

Co-chairmen  of  the  convention  are 
John  G.  Broumas,  Chevy  Chase,  Md.; 
C.  E.  Cook,  Maryville,  Mo.;  Howard 
Kennedy,  Broken  Bow,  Neb.,  and  John 
H.  Stembler,  Atlanta. 


/ 


"BRILLIANT  AND  EXCITING,  W 
Commercial  prospects  are  as 
as  its  brilliant  treatment!" 

—Hollywood  Ref. 

"There  is  sex,  graphically  itlust 
in  a  frenzied  burlesque  seqi 
and  boldly  verbalized  in  sever 
stances.  EXPLOITABLE  ELEI 
COULD  SPELL  SOLID  GROSSES 
grossing  and  bears  watching!' 

—Independent  Film  Jc 

"GRIPPING  MELODRAMA!  Wc 
mouth  will  help  boost  profits, 
tion  is  well-paced  and  inver 

-Film  Bl 

"Sensational!  SHOULD  STIMl 
AND  ATTRACT  ATTENDANCE! 
acterizations  are  good,  as  ar 
direction  and  production." 

-M.  P.  Exl 


.     ■    . .  '  ■  .;. 


J 


PHILIP  YORDAN  pres 


starring 

CHRISTOPHER 


\1 

A  LONGRIDGE  ENTERPRISES,  INC.  Production 

DICK  FORAN  -VENETIA  STEVENSON  -JAY  C.  FLIPPEN 


and 


aseSK  JAMES  I  FAR 


.  Written  and 
Produced  by 


.  Directed 

by  UO  Mil 


BOOK 
IT 

mm 


88,  NO.  50 


NEW  YORK,  U.S.A.,  MONDAY,  SEPTEMBER  12,  1960 


TEN  CENTS 


legates  Told 

Man  Booth  Is 
isappearing, 
OA  Reports 

Now  Limited  to  East 
d  Special  Situations 

From  THE  DAILY  Bureau 

OLLYWOOD,  Sept.  11.  -  "The 
of  the  two-man  projection  booth 
ipidly  disappearing  in  the  motion 
ire  theatre  industry,"  is  the  con- 
ion  reached  by  Theatre  Owners  of 
;rica  as  a  result  of  a  survey  con- 
:ed  with  the  cooperation  of  its 
ibers  in  every  major  American 
and  every  state. 

esults  of  the  survey  are  published 
he  TOA  Handbook  prepared  in 
lection  with  its  annual  convention 
:h  will  open  Tuesday  at  the  Am- 
ador Hotel  here. 

he  survey  shows  that  two-man 
ths  now  exist  only  in  the  larger 
is,  in  some  of  the  larger  and  new- 
irive-ins  and  in  the  road  show 
cy  houses. 

eographically,  the  hard  core  of 
remaining  two-man  booth  opera- 
is   in   the   East   and  centered 
( Continued  on  page  2 ) 

)A  Told  230  films 
ude  Available  in  '60 


From  THE  DAILY  Bureau 

[OLLYWOOD,  Sept.  11. -The  10 
or  production  companies  will  de- 
r  a  total  of  230  new  features  to 
ttres  in  the  1960  calendar  year, 
ch  is  six  more  than  1959's  all-time 
of  224;  69  less  than  1958,  and 
less  than  the  425  of  a  decade  ago, 
0. 

his  is  the  product  message  being 
(Continued  on  page  2) 

qpect  Conn.  Pay-TV 
;fore  FCC  this  Week 

From  THE  DAILY  Burrnii 

VASHINGTON,  Sept.  11.  -  The 
leral  Communications  Commission 
xpected  to  consider  some  time  this 
;k  the  question  of  further  proce- 
e  on  the  application  for  an  experi- 
ntal  pay-tv  license  by  WHCT, 
rtford,  Conn.  There  is  no  real  indi- 
(Continued  on  page  4) 


Seeking  Writ  Against 
Virginia  Censorship 

Special  to  THE  DAILY 

RICHMOND,  Va.,  Sept.  11-Felix 
J.  Bilgrey,  counsel  for  Times  Film 
Corp.,  will  appear  here  today  in  Cir- 
cuit Court  to  seek  a  declaratory  judg- 
ment to  have  the  Virginia  State  licens- 
ing and  censorship  of  motion  pictures 
declared  invalid. 

Bilgrey  will  take  issue  with  the 
State's  Division  of  Motion  Picture 
( Continued  on  page  4 ) 

Sen.  Sparkman  Lauds 
'Stars'  As  'Greatest' 


From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  ll.-Praise 
for  "I  Aim  at  the  Stars"  as  a  picture 
which  "can  well  be  one  of  the  most 
important  films  of  our  time"  has  been 
entered  in  the  Congressional  Record 
by  Sen.  John  Sparkman  (D.,  Ala.). 

The  Charles  H.  Schneer  production, 
based  on  the  career  of  Dr.  Wernher 
von  Braun,  which  Columbia  Pictures 
is  distributing,  is  one  which  Sen. 
(Continued  on  page  4) 

Toronto  Mayor  Greets 
WOMPI  Meet  Delegates 

Snecial  to  THE  DAILY 

TORONTO,  Sept.  11.  -  Toronto's 
mayor  Nathan  Phillips  on  Friday  wel- 
comed nearly  150  men  and  women 
to  the  seventh  annual  international 
convention  of  Women  of  the  Motion 
Picture  Industry.  The  four-day  con- 
clave then  got  down  to  business  with 
( Continued  on  page  4 ) 


Victor  in  NLRB  Election,  473-408 

AFM  Wins  Studio  Nod 
As  Bargaining  Agent 

Defeats  MGA;  24  U-I  Votes  Challenged; 
Victory  May  Affect  Dispute  with  WB 

By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Sept.  11.— The  American  Federation  of  Musicians  regained 
its  position  as  the  bargaining  agent  for  musicians  at  all  of  the  major  studios, 
with  one  exception,  which  will  be  clarified  upon  investigation  of  the  chal- 
  lenged  votes,  as  a  result  of  the  two- 

'Sneaks'  Effective  in 
P re-Selling,  Says  Kramer 


By  SIDNEY  RECHETNIK 

The  series  of  sneak  previews  held 
for  "Inherit  the  Wind,"  highlighted 
by  77  held  on  one  night  in  selected 
key  cities  over  the  country,  have  been 
"singularly  effective  weapons  in  pre- 
selling  the  picture  up  to  this  point." 

This  was  the  opinion  expressed  by 
Stanley  Kramer,  producer-director  of 
the  film  for  United  Artists  release,  at 
a  trade  press  conference  held  Friday 
at  the  UA  home  office.  The  reactions 
to  the  "sneaks"  as  evidenced  by  au- 
dience comment  cards  and  exhibitor 
excitement  has  convinced  the  pro- 
ducer-director that  this  was  the  only 
way  to  build  up  advance  interest  in 
this  particular  film. 

The  long  build-up  for  the  film, 
which  he  compared  in  scope  to  his 
(Continued  on  page  5) 


day  National  Labor  Relations  Board 
election,  dethroning  the  rival  Musi- 
cians Guild  of  America  from  the  posi- 
tion it  held  during  the  past  two  years. 

The  court  ruling  last  week  that 
Warner  Brothers  may  now  proceed  on 
its  sales  of  post-1948  films  to  televi- 
sion on  the  contention  that  the  AF 
of  M  did  not  have  jurisdiction  at  the 
studios,  is  now  expected  to  be  af- 
fected by  the  NLRB  victory  when 
AF  of  M  presents  its  appeal  to  Fed- 
eral Court. 

Universal  -  International  is  now  the 
only  major  studio  in  question  on  juris- 
diction,   with    24    unopened  votes 
(Continued  on  page  4) 


Business  in  Atlanta  Theatres  Reported  dp; 
Exhibitors  Say  Grosses  Running  Ahead  of  '59 

Special  to  THE  DAILY 

ATLANTA,  Sept.  11.— Business  at  Atlanta  theatres  is  running  well  ahead  of 
last  year,  a  survey  has  shown. 

One  of  those  optimistic  about  the  final  figures  for  1960  being  ahead  of  1959 
is  Howard  Rutherford,  manager  of  Loew's  Grand  Theatre.  "Although  our  ad- 
mission prices  were  increased  on  only  four  occasions  in  the  past  12  months," 
he  said,  "our  grosses  have  exceeded  those  of  last  year." 

Bob  Moscow,  general  manager  of  the  Rialto  and  Central  theatre,  concurred 
in  the  view  that  business  is  better.  "Product  has  been  of  such  high  calibre 
that  the  public  is  getting  back  into  the  movie  habit,"  he  said. 

Noble  Arnold,  city  manager  of  Wilby-Kincey  Service  Corp.,  operators  of  the 
Fox  and  Roxy  theatres,  also  believes  1960  business  will  exceed  that  of  last 
year.  "Our  attendance  is  up,"  he  pointed  out,  "and  if  this  trend  continues  we 
shall  show  a  big  increase.  Our  prices  have  remained  the  same  as  last  year 
with  the  exception  of  nominal  increases  for  only  three  films  this  year." 


Appeal  to  Kahane  on 
Foreign  'Oscar'  Rules 

A  personal  appeal  to  B.  B.  Kahane, 
president  of  the  Academy  of  Motion 
Picture  Arts  and  Sciences,  has  been 
initiate  by  Independent  Film  Im- 
porters and  Distributors  of  America 
in  their  fight  to  alter  the  rules  govern- 
ing selection  of  foreign  films  for  "Os- 
car"  nominations. 

Richard  Brandt,  head  of  IFIDA's 

troverninff  committee,  said  at  a  COnfer- 
CT  O  ' 

snce  at  the  weekend  that  previous 
( Continued  on  page  5 ) 


IFIDA  Marks  Its 
First  Anniversary 


A  continued  fight  against  censor- 
ship, showmanship  awards  and  great- 
er intra-trade  cooperation  were  prom- 
ised by  the  Independent  Film 
Importers  and  Distributors  of  America 
here  at  the  weekend  on  the  occasion 
of  their  first  anniversary. 

Executive  Director  Michael  F. 
( Continued  on  page  5 ) 


Motion  Picture  Daily 


Monday,  September  12,  19(1 


PERSONAL 
MENTION 


E 


UGENE  PICKER,  president  of 
Loew's  Theatres,  and  Ernie 
Emerling,  vice-president,  left  New 
York  at  the  weekend  for  Los  Angeles. 


A.  Montague,  executive  vice-pres- 
ident of  Columbia  Pictures;  Rube 
Jackter,  vice-president  and  general 
sales  manager,  and  Robert  S.  Fer- 
guson, national  director  of  advertis- 
ting-publicity,  are  in  Toronto  from 
New  York. 

• 

Benjamin  Thau,  M-G-M  studio 
manager,  will  return  to  New  York 
from  Europe  today  aboard  of  "United 
States." 

• 

Sol  A.  Schwartz,  president  of 
RKO  Theatres,  and  Harry  Mandel, 
vice-president,  have  arrived  on  the 
Coast  from  New  York. 

• 

Irving  Rubine,  vice-president  of 
Highroad  Productions,  is  in  Holly- 
wood from  New  York. 

• 

Jack  Bernard,  president  of  Rapid 
Film  Technique,  left  New  York  at 
the  weekend  for  the  Coast. 

• 

James  Darren  returned  to  New 
York  from  London  on  Saturday  via 
B.O.A.C. 

• 

Richard  Kahn,  Columbia  exploi- 
tation manager,  and  J.  Raymond 
Bell,  public  relations  counselor,  left 
New  York  at  the  weekend  for  Hunts- 
ville,  Ala.,  to  set  up  plans  for  the 
Southern  premiere  of  "I  Aim  at  the 
Stars." 

• 

George  Sidney,  producer-director, 
has  arrived  in  New  York  from  Holly- 
wood. 


Jules  Levy,  producer,  left  New 
York  at  the  weekend  for  the  Coast. 


check 

national 
screen 
service 


for  the  best  in 
'SPECIAL  TRAILERS 


2 -Man  Booth  Disappearing 


( Continued 

around  the  New  York-New  Jersey 
area,  TOA  reports.  Elsewhere  in  the 
country  it  is  only  in  the  first  run,  big 
city  operations. 

The  change  has  been  accomplished 
in  the  last  decade  during  which  many 
marginal  theatres  were  forced  to 
close.  In  all  instances,  according  to 
TOA,  the  reduction  from  two  men  in 
a  booth  to  one  entailed  pay  increases 
to  the  remaining  projectionist  which 
ranged  from  25  to  50  per  cent,  and 
average  about  33  per  cent. 

"This  has  resulted  in  substantial 
savings  for  theatres  because  in  the 
average  operation  the  booth  consti- 
tutes a  major  portion  of  the  operating 
'nut',"  the  survey  found. 

It  notes  that  while  there  were  some 
instances  of  "near-strikes"  in  effecting 


from  page  1 ) 
the  reduction,  in  "a  majority  of  in- 
stances, the  IATSE  recognized  the 
plight  of  the  theatres  and  reluctantly 
but  realistically  agreed  to  the  reduc- 
tion. The  unions  apparently  realized 
that  the  plight  of  the  theatres  was 
real;  that  many  would  actually  close 
if  booth  costs  along  with  other  op- 
erating expenses  could  not  be  cut, 
and  accepted  the  proposition  that  it 
was  better  to  sustain  one  job  than 
to  lose  two." 

The  changeover  from  nitrate  to 
acetate  film  also  has  been  an  im- 
portant factor  in  the  gradual  elim- 
ination of  the  two-man  booths,  the 
survey  found,  as  many  states  rewrote 
their  safety  and  projection  codes  to 
eliminate  the  erstwhile  two-man  re- 
quirements for  nitrate  film  use. 


Krassner  Appointed  to 
Para.  Drive-In  Contracts 

Ted  Krassner  has  been  appointed 
to  the  newly-created  post  of  national 
drive-in  contract  analyst,  it  was  an- 
nounced by  George  Weltner,  presi- 
dent, Paramount  Film  Distributing 
Corp.  Overall  drive-in  sales  will  con- 
tinue under  the  direction  of  vice-pres- 
idents Hugh  Owen,  for  the  east,  and 
Sidney  Deneau,  for  the  west,  with 
Krassner  handling  the  home  office  ad- 
ministration. 

Krassner  has  been  executive  aide  to 
the  sales  manager  of  Cecil  B.  De- 
Mille's  "The  Ten  Commandments" 
since  the  formation  of  a  special  home 
office  unit  for  the  production  over  four 
years  ago.  His  new  duties  become  ef- 
fective immediately. 


Johnston  Here  Wed. 

Eric  Johnston,  Motion  Picture 
Ass'n.  president,  will  return  to  New 
York  by  plane  Wednesday  from  a 
six  weeks  survey  of  potential  African 
film  markets.  Ralph  Hetzel,  MPAA 
vice-president,  who  accompanied 
Johnston,  will  remain  abroad  an  ad- 
ditional week  or  10  days  visiting  Mo- 
tion Picture  Export  Ass'n.  European 
offices. 

Johnston  is  expected  to  go  directly 
to  his  Washington  office  from  here, 
reporting  on  his  trip  later  to  a  meet- 
ing of  the  MPEA  board. 


TOA  Told  230  Films 

( Continued  from  page  1 ) 
given  to  Theatre  Owners  of  America 
members  who  will  convene  here  this 
week  in  their  annual  convention  at 
which  the  product  shortage  and  ex- 
hibitors' efforts  to  overcome  it  have 
an  important  place  on  the  four-day 
business  program. 

Even  the  230  total  for  this  year  is 
somewhat  misleading,  the  product  re- 
port published  in  TOA's  convention 
Handbook  asserts.  The  number  was 
attained,  it  says,  "because  close  to  25 
per  cent,  or  approximately  50  films, 
were  made  abroad  by  European  com- 
panies, and  many  of  them  have  and 
will  prove  of  doubtful  help  at  the 
box  office." 

The  number  "is  at  least  triple  the 
foreign  films  released  by  the  major 
companies  in  prior  years,"  TOA  says, 
and  attributes  the  increase  to  the 
Screen  Actors  Guild  strike  last  spring. 

Through  June,  the  10  companies 
released  107  pictures,  TOA  reports. 
"Much  of  the  year's  portion  of  real 
quality  blockbuster  fare  was  tele- 
scoped into  the  two  months  of  July 
and  August,"  it  notes. 

The  outlook  for  1961  at  this  time 
promises  little  improvement,  TOA 
says.  It  can  find  only  118  pictures 
from  all  sources  in  view. 


MGM  Promotes  Capps 

Robert  Capps  has  been  promoted 
to  MGM  assistant  branch  manager  in 
Boston,  it  was  announced  by  Robert 
Mochrie,  general  sales  manager. 
C.tpps  has  been  a  salesman  in  Jack- 
sonville since  1951,  and  was  an  office 
manager  and  head  booker  there  be- 
fore becoming  a  salesman.  He  joined 
MGM  14  years  ago  in  Atlanta. 


Lippert  Doubles  Budget 
For  'Storm  Country' 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  11.  -  Fol- 
lowing a  conference  with  Spyros  P. 
Skouras,  president  of  20th  Century- 
Fox,  and  that  company's  production 
chief,  Robert  Goldstein,  Robert  Lip- 
pert,  liaison  between  20th  and  API, 
announced  the  doubling  of  the  budget 
and  an  increased  shooting  schedule 
for  "Tess  of  the  Storm  Country," 
which  will  be  filmed  in  CinemaScope 
and  color. 


Article  Cites  'Oscar's' 
Value  at  Box  Office 

The  winning  of  a  major  Acaderrl 
Award,  or  a  number  of  them,  ca 
mean  an  increase  of  many  hundrecj 
of  thousands  of  dollars  in  a  film 
distribution  gross,  Harry  McWilliam 
coordinator  of  publicity  and  promii 
tion  for  the  Awards  presentations  prrj 
gram  for  the  past  two  years,  poin 
out  in  an  article  in  the  current  issvj 
of  "Public  Relations  Journal." 

McWilliams'  article,  entitled  "Tli 
Story  Behind  Making  'Oscar'  a  Stani 
reviews  the  history  of  the  Awards  ail 
describes  the  promotional  program  pii 
behind  it  the  last  several  years  whtj 
it  was  under  industry  sponsorship,  an' 
which  gave  it  a  record  tv  and  radj 
audience  and  extensive  publicity  j 
other  media. 

Rube  Jackter,  vice  president  atl 
general  sales  manager  of  Columb1 
Pictures,  is  quoted  as  saying  the  195 
"best  picture"  award  to  "The  Bridi 
on  the  River  Kwai"  meant  well  ovi 
$1  million  additional  gross. 

Jack  Byrne  Quoted 

Jack  Byrne,  fonner  MGM  gener 
sales  manager,  is  reported  as  havii1 
credited  the  nine  awards  to  "Gigi"  : 
1959  for  "a  great  deal  of  addition 
revenue  during  the  weeks  of  relea: 
following  the  Awards."  And  "Bei 
Hur's"  11  awards  this  year  are  sa: 
to  be  responsible  for  each  theat 
playing  the  picture  being  "besiegt 
by  patrons  making  advance  reserv 
tions"  immediately  after  Acadeni 
Awards  night. 

McWilliams  also  relates  that  Si 
mone  Signoret's  "best  actress"  awai 
last  spring  meant  at  least  a  half  mil 
lion  dollars  in  additional  film  rental 
to  the  producers  of  "Room  at  tl1 
Top." 

DuPont  Is  Considering 
Entering  Color  Field 

The  DuPont  Co.  has  confirmed 
ports  that  it  is  considering  enterii 
the  color  photographic  film  mark 
but  does  not  expect  to  make  a  de< 
sion  for  at  least  a  year. 

In  a  story  in  the  Wall  Street  Jou 
nal  at  the  weekend,  a  DuPont  spoke 
man  denied  that  an  agreement  hi 
been  already  signed  to  bring  out  tl 
film  with  Technicolor  Corp.  The 
had  been  rumors  that  Technicolor  hi 
agreed  to  distribute  and  process  fil 
to  be  made  by  DuPont. 

The  DuPont  spokesman  said  tl 
company  has  been  talking  with  of 
cials  of  several  companies,  includiii 
Technicolor,  to  obtain  informatii 
about  marketing,  distribution  ail 
technical  problems.  DuPont  officii 
also  said  that  should  they  enter  t!| 
color  film  market  the  company  migl 
choose  to  do  its  own  marketing  aa| 
processing  of  the  film. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bure< 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Moti 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3H 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagni 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  ye: 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secoi 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $i2  foreign.  Single  copies,  It 


FDLM  JOURNAL 


A  La  Carte'... Not  So  Smart! 

The  majority  of  the  nation's  exhibitors  through  the 
years  have  been  purchasing  their  trailers  from  one 
source,  National  Screen  Service,  under  the  company's 
"'weekly  service  plan." 

When  Columbia  announced  its  intention  to  produce 
and  distribute  its  own  trailers,  NSS,  with  more  than  70 
percent  of  its  accounts  on  the  weekly  plan,  recognized 
its  continuing  obligation  to  theatre  owner  customers. 
At  considerable  expense  and  effort,  the  service  com- 
pany has  proceeded  to  create  and  produce  its  own  trail- 
ers on  Columbia  product  in  order  that  it  might  fullfill 
the  terms  of  its  weekly  service  plan  for  the  benefit  of 
its  customers.  The  exhibitor  can  do  no  less  than  live  up 
to  his  contractual  obligation.  If  exhibitors  seek  a  reduc- 
tion because  of  the  Columbia  situation,  as  some  short- 
sighted theatre  owners  have  done,  they  are  in  effect 
starting  the  inflationary  spiral  in  trailer  costs  and  must 
ultimately  be  prepared  to  purchase  each  trailer  at  a  la 
carte  prices. 

Theatre  owners  have  always  had  an  option  to  buy 
their  trailers  from  National  Screen  on  a  weekly  basis 
or  per  trailer  arrangement.  Surely  they  must  know  that 
the  former  plan  costs  considerably  less  than  the  latter. 
No  theatre  owner  should  do  anything  to  make  it  neces- 
sary for  the  elimination  of  the  "weekly  service  plan." 
In  fact,  exhibitors  should  be  smart  enough  to  insure  its 
continuation  into  the  future  for  their  own  protection. 


...and  thanks  to  the  INDEPENDENT 
FILM  JOURNAL  for  making  it  for  us! 


\Qcteen 


wuem\.,\(yieen  service 

\_J  pit/if  bmv  of  ruf  tnousmr 


Motion  Picture  Daily 


Monday,  September  12,  19ij 


Exhibitors  Name  Jackter 
World's  Top  Film  Peddler 

A  plaque  naming  him  the  "world's 
No.  1  film  salesman"  is  hanging  in  an 
honored  spot  on  the  wall  of  Rube 
Jackter's  Columbia  Pictures  office 
here,  a  tribute  he  proudly  brought 
back  from  a  recent  Texas  trip. 

The  plaque  was  presented  to  him 
by  circuit  executives  in  Dallas  recent- 
ly during  a  visit  on  behalf  of  Colum- 
bia's 1960  Christmas  release,  "The  3 
Worlds  of  Culliver." 

Circuit  men  who  cited  Jackter  are 
Raymond  Willie,  Interstate;  W.  E. 
Mitchell,  Texas  Consolidated;  E.  D. 
Hayle,  Jefferson  Amusement  Co.; 
John  H.  Rowley,  Rowley  United  Thea- 
tres, and  H.  J.  Griffith,  Frontier  Thea- 
tres. 


Three  Columbia  Ads 
In  'Times'  Film  Section 

Ads  for  Columbia  Pictures  releases 
dominated  the  amusement  section  of 
yesterday's  New  York  Times  with 
half-page  ads  on  three  consecutive 
pages.  The  first  of  the  ads  announced 
the  start  of  ticket  sales  for  "Pepe," 
the  George  Sidney  International-Posa 
Films  Internacional  film,  which  will 
play  the  Criterion  Theatre  on  a  road- 
show policy. 

The  other  two  ads  were  on  facing 
pages.  They  were  for  William  Goetz' 
"Song  Without  End,"  now  in  its  fifth 
week  at  the  Radio  City  Music  Hall, 
and  the  long-run  "I'm  All  Right, 
Jack,"  in  its  21st  week  at  the  Guild 
Theatre. 


AFM  Winner 


( Continued  from  page  1 ) 
there  being  challenged  by  MGA.  De- 
cision  on   the   investigation  by  the 
NLRB  is  not  expected  for  at  least  10 
clays. 

AF  of  M  won  over  MGA  at  all 
other  studios  by  a  total  vote  of  473 
to  408. 

MGA  won  an  NLRB  election  ear- 
lier this  year  gaining  bargaining  con- 
trol for  musicians  with  the  Alliance 
of  TV  Film  Producers  and  several  in- 
dependent tv  producers;  and  has  un- 
der its  jurisdiction  several  record 
companies  as  well. 

Kenin  Hails  NLRB  Vote 
As   Unionism  Victory' 

Last  week's  National  Labor  Rela- 
tions Board  election  in  Hollywood 
that  restored  the  American  Federa- 
tion of  Musicians  as  bargaining  agent 
for  musicians  employed  by  major  stu- 
dios was  hailed  by  Herman  Kenin, 
AF  of  M  president,  as  "a  significant 
victory  for  trade  unionism  as  well  as 
for  instrumentalists  everywhere." 

"It  signals,"  he  said,  "the  speedy 
end  of  dual  unionism  and  the  kind 
of  unity  of  purpose  that  enables  an 
honest  trade  union  to  represent  its 
members  effectively. 

"I  am  sure  I  speak  for  the  vast 
majority  of  our  265,000  members 
when  I  say  that  we  regard  the  elec- 
tion result  more  as  a  reaffirmation  of 
musicians'  unity  than  as  a  victory  over 
other  musicians." 

Post-'48  Films  Prime  Item 

Union  circles  here  expected  the  AF 
of  M's  probable  next  move,  following 
certification  by  the  NLRB  as  bargain- 
ing agent  in  five  days,  would  be  to 
seek  new  contract  negotiations  with 
the  studios,  which  would  be  certain 
to  cover  payments  for  re-use  of  film 
scores  when  post-1948  films  are  sold 
to  television. 

Old  AF  of  M  contracts  contained 
a  clause  prohibiting  companies  from 
disposing  of  their  post-'48  libraries 
without  prior  negotiations  with  the 
union  for  a  share  in  the  re-use  pro- 
ceeds. The  Federation  brought  suit 
to  halt  Warners  from  consummating 


Seeking  Writ 

( Continued  from  page  1 ) 
Censorship,  which  denied  the  distri- 
buting company  a  license  to  exhibit 
"The  Respectful  Prostitute"  (sub- 
mitted under  the  title,  "The  Respect- 
ful Tramp")  on  the  ground  that  pub- 
lic showing  of  the  picture  would  tend 
to  incite  to  riot. 

The  company  contends  that  con- 
tent of  the  picture  is  not  a  factor  in 
its  current  action,  that  the  fight  is 
against  prior  censorship  as  an  infringe- 
ment on  the  First  Amendment  rights 
of  free  speech. 

"Censorship  in  any  form  is  an  evil 
that  tends  to  inhibit  all  forms  of  ex- 
pression," Bilgrey  said.  "Virginia  is 
one  of  the  few  remaining  states  which 
requires  prior  submission  of  a  film 
to  a  board  of  censors,  thus  seeking  to 
make  a  privilege  of  what  the  Con- 
stitution guarantees  as  a  right." 

Here  for  'Spartacus9 

Bud  Westmore,  make-up  head  on 
"Spartacus",  Bryna  production  being 
released  by  Universal  -  International, 
who  is  one  of  the  five  "behind-the- 
scenes"  personalities  touring  on  behall 
of  the  advance  promotion  of  the  pic- 
ture, is  here  from  Atlantic  City 
for  three  days  of  promotional  activity 
on  the  picture.  Westmore,  who  was 
one  of  the  judges  in  the  "Miss  Amer- 
ica" beauty  contest  and  pageant  at 
Atlantic  City,  will  participate  in  a 
series  of  special  promotions  as  well 
as  press  and  syndicate  interviews 
aimed  at  the  beauty  sections  of  the 
newspapers. 

its  $11  millions  post-'48  deal  with 
Seven  Arts  Prods,  but  the  Federal 
court  here  dismissed  the  action  on 
the  grounds  that  AF  of  M  had  ceased 
to  be  the  bargaining  agent  for  studio 
musicians  when  it  lost  the  1958  NLRB 
election  to  the  Musicians  Guild  of 
America. 

Legal  circles  surmissed  at  the 
weekend  that  the  AF  of  M,  once  it 
has  been  certified  anew  as  bargaining 
agent,  would  have  to  return  to  court 
in  its  new  status  to  prosecute  a  simi- 
lar action. 

Meanwhile,  Warners  has  closed  the 
Seven  Arts  deal.  The  court  indicated 
last  week  that  its  legal  remedy  there- 
after would  be  in  the  form  of  a  dam- 
age action. 


Sen.  Sparkman 

( Continued  from  page  1 ) 
Sparkman   said   he   believes  "every 
American  should  see,"  and  which  he 
hopes   "millions  of  people  in  other 
lands  will  also." 

"It  is  to  the  credit  of  Mr.  Schneer 
that  he  undertook  to  make  this  film," 
Sen.  Sparkman  said.  "Dr.  Von  Braun 
is  a  public  figure  not  untouched  by 
controversy.  But  the  picture  does  not 
gloss  over  any  of  the  facts. 

"The  film  also  delineates  fully  the 
great  decision  that  had  to  be  made 
at  the  conclusion  of  the  war  by  our 
military  authorities  on  the  disposition 
of  the  German  rocket  and  missile  ex- 
perts. .  .  .  (It)  shows  "how  that  gamble 
paid  off,  not  only  to  our  great  advan- 
tage in  the  race  for  spice,  but  in 
gaining  us  a  large  number  of  good 
and  valuable  citizens.  ...  a  further 
proof  that  the  United  States  is  able 
to  accept  people  who  have  lived  un- 
der the  most  foreign  of  doctrines  and 
nurture  them  so  that  they  understand 
and  accept  our  ideals  of  freedom." 

Sen.  Sparkman  said  Schneer,  Co- 
lumbia Pictures  and  the  U.S.  Army, 
which  cooperated  in  the  production 
of  the  film,  "must  be  commended." 

Connecticut  Pay-TV 

( Continued  from  page  1 ) 
cation  of  the  course  that  it  is  likely  to 
follow.  One  informed  source  notes 
that  there  are  seven  possible  views  on 
the  question,  and  that  any  indication 
that  a  decision  has  been  made  is  "all 
speculation." 

The  major  question  at  issue  is  the 
type  of  hearing  that  FCC  will  order. 
Under  the  law,  FCC  cannot  dismiss 
an  application  without  one.  Marcus 
Cohn,  attorney  for  theatrical  exhibi- 
tors, has  actively  sought  to  have  the 
commission  follow  its  normal  proce- 
dure—have hearings  follow  a  normal 
course  starting  with  proceedings  be- 
fore a  hearing  examiner. 

Advocates  of  a  quick  grant  of  an 
experimental  license  for  toll-tv  have 
sought  to  short-circuit  this  procedure 
—which,  they  say,  could  take  almost 
two  years— by  having  the  full  com- 
mission consider  the  case  right  away 
and  issue  a  quick  ruling. 

An  alternative,  which  would  be  wel- 
comed by  the  proponents  of  pay-tv, 
would  be  to  have  FCC  declare  that 
the  WHCT-TV  application  meets  the 
criteria  which  the  commission  has 
set  for  experimental  pay-tv  operations 
and  issue  the  license  forthwith. 


'Young  Men'  Big  in  All 
Types  of  Situations 


Toronto  Mayor 

(Continued  from  page  1) 
reports  from  the  various  committees 
and  executives.  The  delegates  then 
moved  en  masse  to  the  Canadian  Na- 
tional Exhibition. 

Saturday's  session  was  taken  with 
a  closed  business  session  followed  by 
a  luncheon  and  fashion  show.  David 
Savage,  manager  of  the  Plaza  Thea- 
tre, Oshawa,  was  the  speaker. 

Clyde  Gilmour,  Toronto  Telegram 
newspaper  critic,  was  the  featured 
speaker  at  the  afternoon  session. 

The  convention  closed  today  with 
a  luncheon  meeting. 


Hall  Bartlett's  "All  the  Young  Me? 
gives  all  indications  of  being  a  rui 
away 


hit  on  the  basis  of  box  offi! 


returns  from  pre-release  engagemeni  y 
it  was  stated  at  the  weekend  by  Ruij  j 
Jackter,  Columbia  vice-president  ail-, 
general  sales  manager.  Pointing  :,, 
gross  figures  from  varying  types  ,,; 
situations,  Jackter  said  the  drama  hl|lSI 
scored  heavily  in  large  metropolitj  ,„ 
areas  and  small  cities  alike.  j  ( 

Quotes  Figures  from  7  Cities  J 

Among  the   figures   Jackter  mej  td 
tioned  were:  New  York,  the  Fortll 
broke  every  record  in  its  history  vtig 
successive  weeks  of  $40,645  and  $3j  U 
606;  Chicago,  the  world  premiere  m 
gagement  at  the  Roosevelt  has  sc% 
the  best  business  in  two  years,  wa 
weeks  of  $37,877,  $27,463  and  $2| 
117;  Los  Angeles,  where  a  22  thea!  I 
multiple  engagement  scored  an  ope|  s 
ing  day  gross  of  $23,287;  Denver,  \m\ 
Denver  theatre  hitting  $17,630  in  ' 
first  nine  days;  Salt  Lake  City,  w  I 
$13,000  registered  at  the  Lyric  4 
Highland    in    five    days;  Stamfos 
Conn.,  with  a  huge  $9,303  at  tj  | 
Ridgeway   for   the   first   week;  afe, 
Great  Falls,  Mont.,  where  the  Fil, 
Motor  theatre  hit  a  house  record  wL 
$5,325  in  the  first  six  days. 


'Love9  Opens  Big  Hert 

"Let's  Make  Love,"  20th-Fox  t 
lease,  was  reported  doing  big  busins 
here  at  the  weekend  in  its  day-ail 
date  engagements  at  the  Paramoif 
and  Trans-Lux  52nd  Street  Theati;. 
Opening  day  the  film  grossed  $8,('J 
at  the  "Paramount,  the  best  open; 
day  for  the  theatre  in  two  years.  ! 
the  52nd  Street  the  figure  was  $3,2„ 
just  $100  short  of  the  opening  (J 
record  at  the  house. 


B.V.  Meeting  Today 

Buena  Vista's  sales  and  promotio) 
plans  for  Walt  Disney's  1961  ent| 
tainment  line-up  will  be  set  atj 
series  of  meetings  attended  by  I| 
O.  Disney,  E.  Cardon  Walker,  vi^ 
president  in  charge  of  advertising  af 
sales;  Ray  Keller,  assistant  to  El 
ney,  and  B.  V.  district  managers  i 
New  York  today,  it  was  announced  I 
Irving  H.  Ludwig,  Buena  Vista  prl 
ident. 


Stoloff  Services  Held 

HOLLYWOOD,  Sept.  ll.-ServJ 
for  Ben  Stoloff,  64,  producer-direct, 
who  died  Thursday  following  a  leg 
illness,  were  held  Sunday  at  the  Bj 
lywood  Chapel,  with  entombment  '> 
Beth  Olam  Mausoleum.  He  is  survhl 
by  his  widow,  Lillian;  his  mother,  al 
brother  Morris,  musical  director  i 
Columbia. 


Reissman  Rites  Held 

PITTSBURGH,  Sept.  11.  -  Funef 
services   have   been  held   here  1 
Harry  Weissman,  father-in-law  of  If 
C.  Rosen,  branch  manager  for  2(1 
Century-Fox. 


wsday,  September  12,  1960 


Motion  Picture  Daily 


Iscar'  Rules 


(Continued  from  page  1) 
•diests  for  action  submitted  to  the 
Wdemy's  foreign  language  film 
prd  committee  having  been  reject- 
llit  was  hoped  that  Kahane  might 
•ij:Tse  the  group's  decision. 
Jjfrandt  stressed  that  his  organiza- 
B's  aim  was  not  to  change  the  pres- 

■  mode  of  nomination  but  rather 
T  superimpose  upon  it  a  broader 
I:  from  which  to  pick  nominees." 

was  pointed  out  that  as  the  sys- 
II  now  stands  only  one  motion  pic- 
I  from  each  film  producing  nation 
I'  be  submitted  to  the  Academy 

I  consideration  and  that  the  pro- 
K':d  film  must  have  been  made 
liin  the  year  that  it  is  judged  for 
ignition. 

i 

Case  of  France  Is  Cited 

7IDA  believes  this  to  be  unfair  not 
I:  because  such  a  film  may  not  have 
ii  released  for  public  consumption 
■er  these  rules,  but  also  feels  that 
■fain  countries,  particularly  France, 
■luce  several  excellent  features 
*bh  would  not  even  be  eligible  for 
j(|;ideration. 

Brandt  stated  that  his  company  was 
n  objecting  as  a  bad  loser  since 
icesentatives    of    his  organization 

■  s  the  most  constant  winners  in  the 
Jlaal  "Oscar"  race.  He  said  he  felt 
IK  the  present  way  discouraged 
iy\  independent    producers  from 

■  icipating  in  the  contest  and  point- 
Bout',  that  even  foreign  countries 
an  as  Sweden  had  voiced  their  ob- 
it ons  to  the  Academy. 

jlthough  he  maintained  that  it  was 
BIFIDA' s  primary  motivation  in  the 
Hie,  Brandt  stated  that  the  com- 
■lial  value  of  changing  the  rules 

■  d  not  be  denied.  In  defense  of  his 
ifpment  he  pointed  out  the  practice 
Snajor  American  studios  who  hold 
■e  of  their  better  pictures  until 
Ird  time  in  order  to  take  full  ad- 

■  age  of  the  publicity  and  interest 
ft  exerted. 

i  Government  Influence  Seen 

;f-andt  further  insisted  that  today's 
Bns  of  selecting  foreign  nominees 
H  "evil"  inasmuch  as  he  was  sure 
It  most  of  the  choices  made  for 

II  demy  consideration  by  foreign 
Bitries  are  made  with  the  ample 
■nence  of  the  governments  of  these 
x|itries." 

■Iccording  to  Brand,  "IFIDA  will 
Sjinue  to  fight  for  a  free  and  open 
petition  until  this  aim  is  accomp- 


1 


ort  Three  Potential  Sponsors 
:  Academy  Awards  TV  Show 

OLLYWOOD,  Sept.  11.  -  Three 
isors  in  contention  for  next  April's 
iemy  Awards  show  over  the  ABC 
dcasting  network  reported  here 
Revlon,  General  Foods  and  Proc- 
&  Gamble.  Selection  of  one  will 
nade  within  next  few  days, 
lso  reported,  according  to  Acad- 
president  B.  B.  Kahane,  is  a 
ible  saving  of  approximately 
),000  per  year  out  of  the  $561,000 
'  Academy  will  receive  annually 
the  show. 


New  British  Release  Pattern  Proposed 
To  Coincide  with  Saturation  Ad  Drives 

From  THE  DAILY  Bureau 

LONDON,  Sept.  8  (By  Air  Mail)— A  revolutionary  new  release  pattern  to 
coincide  with  saturation  advertising  campaigns  is  advocated  by  the  Kinemato- 
graph  Renters'  Society  in  a  report  to  the  Cinematograph  Exhibitors'  Associa- 
tion. The  plan,  which  proposes  a  ma- 


Sneaks' Vital 


jor  modification  of  the  London  re- 
lease pattern,  has  been  largely  brought 
about  by  the  impact  of  tv  advertising 
on  current  releases  in  recent  months. 
It  will  be  considered  by  the  CEA's 
general  council  next  Wednesday. 

Text  of  the  KRS  proposals  is  as 
follows: 

"An  analysis  of  the  theatres  cur- 
rently playing  on  North  West  London 
release  reveals  a  wide  variation  in 
their  boxoffice  potential,  and  in  order 
to  secure  the  maximum  benefits  from 
comprehensive  advertising  campaigns 
in  all  media,  it  is  the  belief  of  the 
KRS  that  serious  consideration  should 
be  given  to  a  major  modification  of 
the  London  general  release  pattern. 

TV  Advertising  Praised 

"We  have  noted  with  interest  the 
changes  that  have  recently  taken  place 
in  the  South  Coast  release  pattern  as 
a  result  of  the  success  achieved  by 
television  advertising  on  the  Southern 
Television  transmitters. 

"In  London,  evening  newspapers 
and  television  cover  not  only  the 
Greater  London  area  but  also  the 
Home  Counties,  and  in  general  terms 
it  would  be  sensible  to  key  the  play 
dates  of  films  so  advertised  so  as  to 
coincide  with  the  peak  of  the  general 
release  advertising  campaign.  Con- 
sequently the  selection  of  the  theatres 
to  play  on  the  first  week  of  London 
release  need  have  no  regard  to  exist- 
ing zoning  or  to  their  precise  geogra- 
phical location,  or  to  existing  bars. 

"Instead,  theatres  would  be  selected 


on  the  basis  of  maximum  money-tak- 
ig  capacity.  Thus,  for  example,  on  a 
given  circuit  release,  some  of  the 
theatres  selected  for  the  first  week 
might  well  be  situated  in  Reading  and 
Luton. 

"From  this  it  would  follow  that  a 
subsequent  run  release  pattern  would 
be  developed  in  the  London  and  Home 
Counties  area,  in  much  the  same  man- 
ner as  already  exists  in  all  the  major 
Provincial  centres. 

"The  availability  of  advertising 
media  in  all  their  forms  lends  itself 
to  saturation  advertising  campaigns  in 
regional  areas,  and  it  is  suggested  that 
for  this  purpose  the  country  could, 
for  example,  be  broken  down  into 
the  following  given  areas:  (1)  South 
Coast  pre-release  area;  (2)  London 
and  Home  Counties;  (3)  Birmingham, 
the  Midlands,  East  Anglia,  South 
Wales  and  the  South  West;  (4)  York- 
shire, Lancashire,  Cheshire  and  North 
Wales;  (5)  Scotland,  Northumberland, 
Cumberland  and  Durham. 

Each  to  Be  Covered  in  Turn 

Each  of  these  areas  would  in  turn 
be  covered  by  a  pattern  of  release 
similar  to  the  suggested  pattern  for 
London  and  Home  Counties  set  out 
above. 

"Comprehensive  advertising  in  the 
areas  concerned  would  be  in  the  di- 
rect interests  of  the  exhibitor.  It  is 
our  opinion  that  such  a  development 
would  be  to  the  benefit  of  all  sections 
of  the  industry  as  well  as  to  that  of 
the  general  public." 


IFIDA  Marks  GNG  prA™T Is 

New  Film,  TV  Company 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  11. -Corpo- 
ration papers  have  been  filed  in 
Wilmington,  Del.,  for  a  new  company 
to  be  known  as  GNG  Productions, 
Inc.,  which  will  operate  out  of  Holly- 
wood. The  company  has  been  formed 
to  produce  feature  motion  pictures, 
television  shows  and  commercials.  It 
will  also  enter  the  field  of  manage- 
ment, specializing  in  foreign  artists. 

Frank  Gardoni,  independent  pro- 
ducer-director, is  president  of  the  new 
company,  with  Daniel  H.  Gettone, 
Philadelphia  industrialist  as  vice-pres- 
ident, and  Ivan  Nagy,  producer-di- 
rector is  treasurer. 


(Continued  from  page  1) 
Mayer,  speaking  for  the  entire  organi- 
zation at  a  press  conference,  said  that 
they  looked  back  with  pride  upon  the 
accomplishments  of  their  first  year 
and  that  they  intended  to  make  fur- 
ther advances  in  the  future. 

Mayer's  first  and  strongest  point 
concerned  the  organization's  fight 
against  "unconstitutional  censorship." 
IFIDA  is  backing  Films-Around-the- 
World's  action  in  contesting  "arbitrary 
delaying  action  by  U.S.  Customs'  of- 
ficials" in  regard  to  their  French  im- 
port, "The  Game  of  Love,"  according 
to  Mayer,  and  it  is  happy  with  the  re- 
sults of  its  past  program,  especially 
in  regard  to  "Lady  Chatterley's  Lov- 
er" and  the  Pennsylvania  censorship 
law  suit. 

The  group's  future  objectives  in- 
clude an  exhibition  award  which  will 
be  given  on  the  basis  of  showmanship, 
Mayer  disclosed,  but  the  venture  is 
still  in  its  planning  stages  and  so  no 
definite  announcements  can  be  made 
as  yet. 

As  in  the  past,  Mayer  stated, 
IFIDA  will  continue  to  work  closely 
with  other  members  of  the  industry. 


He  pointed  out  there  is  a  good  possi- 
bility of  future  cooperation  in  various 
trade  practices. 

It  was  disclosed  that  IFIDA  will 
hold  election  of  its  governing  commit- 
tee for  the  next  year  within  two  weeks 
and  that  a  meeting  of  the  board  of 
directors  is  set  for  Sept.  14. 

Mayer  concluded  by  stating  that  he 
believed  IFIDA  had  succeeded  in  es- 
tablishing "first  year  roots  with 
strength." 


( Continued  from  page  1 ) 

previous  films,  "The  Defiant  Ones" 
and  "On  the  Beach,"  has  been  under- 
way for  six  months  and  has  "only 
now  begun  to  pay  off"  in  publicity, 
he  said. 

Also  participating  in  the  confer- 
ence were  George  Schafer,  producer's 
representative;  Roger  H.  Lewis,  UA 
vice-president  in  charge  of  advertis- 
ing, publicity  and  exploitation;  Mort 
Nathanson,  international  director  of 
advertising  and  publicity,  and  Fred 
Goldberg,  national  director  of  adver- 
tising, publicity  and  exploitation. 

Scopes  to  Tour 

Kramer  also  said  that  John  T. 
Scopes,  defendant  in  the  Dayton 
(Tenn.,)  trial  upon  which  the  film  is 
based,  will  make  a  tour  of  key  cities 
in  behalf  of  the  film,  as  also  will 
Spencer  Tracy  and  Gene  Kelly,  of  the 
film's  cast,  in  addition  to  himself. 

In  discussing  the  specialized  hand- 
ling of  the  film,  Lewis  pointed  out 
that  despite  the  fact  that  "Inherit  the 
Wind"  was  delivered  by  Kramer  in 
March,  it  was  decided  to  hold  up  its 
release  in  favor  of  a  long-range  cam- 
paign. This  procedure,  Lewis  said,  is 
contrary  to  the  current  pattern  of 
"rushing  a  picture  into  release/  im- 
mediately after  completion."  , 

In  answer  to  a  question  as  to 
whether  he  was  concerned  about  the 
new  activity  of  the  American  Legion, 
Kramer  said  that  he  was  concerned 
because  of  "basic  differences  of  opin- 
ion." He  claimed  that  the  Legion  is 
wrong  in  its  attack  upon  "individual 
freedom  which  exists  in  a  democ- 
racy." He  said  that  while  their  ob- 
jectives were  the  same,  the  methods 
of  reaching  them  were  different. 

Says  Law  Should  Act 

The  screen  writers  cited  as  sub- 
versive by  the  American  Legion 
should  not  be  attacked  by  pressure 
groups,  contended  Kramer.  "If  they 
•  have  done  anything  illegal,"  he  said, 
"the  proper  authorities  should  take 
appropriate  action." 

Kramer  outlined  his  future  produ- 
cer-director activities  for  United  Art- 
ists as  including  "Judgment  at 
Nuremberg,"  which  will  enter  pro- 
duction in  Germany  next  January 
with  a  cast  including  Spencer  Tracy, 
Sir  Laurence  Olivier  and  Maximilian 
Schell;  "Something  a  Little  Less 
Serious,"  a  comedy  based  on  an  orig- 
inal screen  play  by  William  Rose 
("Genevieve"  and  "Lady  Killers"), 
which  will  be  his  first  attempt  at 
screen  humor  and  will  star  world- 
famous  comedians  in  "parts,"  not  just 
guest  appearances;  and  "My  Glori- 
ous Brothers,"  which  he  will  produce 
but  not  direct. 

Calls  Reason  Economic' 

In  discussing  "runaway  production," 
Kramer  said  that  producing  abroad 
depends  a  great  deal  upon  economics. 
"There  is  something  wrong  mathe- 
matically," he  stated,"  when  a  pro- 
ducer spends  $2,000,000  on  a  picture 
and  it  has  to  gross  $6,000,000  for  him 
to  break  even." 


2o 

C«ntury-Fox 

ANNOUNCES 

THE 


PRODUCTION  OF 


L£OPATRA 

WILL  BE  AVAILABLE 

FOR 


ENGAGEMENTS 


JUNE 


FROM 
20th 
-OF 
COURSi 


Elizabeth  Taylor  1  Stephen  Boyd  1  Peter  Finch 

AS  CLEOPATRA  AS  MARK  ANTONY  AS  JULIUS  CAESAR 

PRODUCED  BY  DIRECTED  BY  SCREENPLAY  BY 

Walter  Wanger-Rouben  Mamoulian -Lawrence  Durrell 


d.  88,  NO.  51 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  TUESDAY,  SEPTEMBER  13,  1960 


TEN  CENTS 


{port  on  Legislation 

[OA  Unit  Eyes 
trend  to  Film 
lassification 


110  Concerned  by  Taxes, 
]{isorship,  ' Blue  Laws' 

From  THE  DAILY  Bureau 

|)S  ANGELES,  Sept.  12.  -  The 
aj  ct  of  proposed  and  enacted  legis- 
ii  on  the  motion  picture  industry 
i  i  ur  fields  was  the  heaviest  in  years 
ai|3ie  trend  continues  for  1961,  the 
0.1  of  directors  of  Theatre  Owners 
hmerica  was  told  here  today.  The 

111  concerned  censorship,  classifica- 
Djof  films,  taxes  and  "blue  laws." 
3  a  report  from  the  TOA  state 
it  local  legislation  committee,  E. 
ajar  Sarra,  chairman,  said  that  23 
11;  met  in  regular  session  in  1960. 
1l  censorship  he   said  that  the 

(Continued  on  page  4) 


4  Incumbent  Officers 
(Serve  Another  Year 

Special  to  THE  DAILY 

k)S  ANGELES,  Sept.  12.  -  The 
Bnt  slate  of  officers  of  Theatre 
Rprs  of  America,  headed  by  Albeit 
[. rickus,  president,  will  carry  on 
p  ie  organization  for  another  year, 
i  iredicted  in  Motion  Picture 
By  last  week. 

Jqe  matters  of  consent  decree  re- 
His  and  censorship  problems  were 
( Continued  on  page  4 ) 

JJ[  Scully  to  Direct 
fJiety  Club  Convention 

tlliam  A.  Scully,  veteran  of  the 
ij>  <n  picture  industry  and  one  of 
B.aost  active  members  of  Variety 
IT;  organization,  has  been  named 
aial  chairman  of  the  34th  inter- 
(Continued  on  page  12) 

t:.VISION  TODAY  —  P.  10 


Gross,  Admissions  Up 
For  Britain  in  July 

From,  THE  DAILY  Bureau 

LONDON,  Sept.  12.  -  Cinema  ad- 
missions in  Britain  for  July  showed  a 
marked  improvement  over  the  previ- 
ous two  months  with  the  weekly  aver- 
age rising  to  9,800,000  as  compared 
with  8,400,000  in  June  and  9,200,000 
in  May.  This  is  attributed  both  to  top 
quality  films  shown  in  July  and  the 
exceptionally  bad  weather. 

Gross  takings  reflected  the  gain 
rising  to  a  wekly  average  of  £  1,210,- 
000  ($3,388,000)  compared  with  £1,- 
030,000  ($2,884,000)  in  June  and 
£1,240,000  ($3,472,000)  in  May. 

Indications  are  that,  if  the  present 
rate  is  maintained,  the  total  number 
of  admissions  for  1960  will  level  out 
at  around  500,000,000.  This  compares 
with  624,000,000  in  1959  and  1,300,- 
000,000  in  1954. 


Seven  Arts'  Investment 
$30  Million  in  15  Films 

A  production  cost  of  some  $30,- 
000,000  will  be  involved  in  the  15 
films  with  which  Seven  Arts  Produc- 
tions, Ltd.  will  be  associated  in  1960- 
61,  it  was  announced  here  yesterday 
at  a  press  conference  presided  over 
by  David  Stillman,  president,  with 
headquarters  in  Toronto.  Working 
with  a  revolving  fund  of  several  mil- 
lions of  dollars,  Seven  Arts  will  con- 
(Continued  on  page  3) 


Joint  Announcement  at  Convention 

TOA  Will  Counsel 
Producers  on  Films 

Make  Agreement  with  SPG  to  Serve  as 
Clearing  House  on  Data  to  Guide  Future 
Films;  Invite  Distributors  to  New  Talks 

By  SHERWIN  KANE 

LOS  ANGELES,  Sept.  12.— Theatre  Owners  of  America  has  made  an  agree- 
ment with  the  Screen  Producers  Guild  to  serve  as  a  clearing  house  for  infor- 
mation to  guide  future  production,  beginning  with  circulation  among  TOA 
 membership  of  synopses  of  pictures  to 

Subscribers'  Committee 
Of  ACE  to  Be  Named 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  12.-The  for- 
mation of  a  committee  to  include  five 
representatives  of  those  who  have 
made  cash  subscriptions  to  the  finan- 
cing of  the  projected  American  Con- 
gress of  Exhibitors  production  organ- 
ization, plus  members  of  the  ACE 
executive  committee  to  draft  final  fi- 
nancing and  other  plans  for  the  proj- 
ect was  authorized  at  a  meeting  of 
subscribers  here  last  night. 

Si  H.  Fabian,  executive  director  of 
ACE,  was  directed  to  appoint  the  five 
subscribers'  representatives.  When  he 
(Continued  on  page  9) 


provide  producers  with  an  exhibitor 
evaluation  of  the  box  office  potential 
of  the  proposed  films. 

This  new  development  in  producer- 
exhibitor  cooperation  was  revealed  as 
one  of  the  results  of  talks  between 


Critic  Tells  Wompi  Industry  Should 
Make  Theatre-Going  More  of  an  Event 

Special  to  THE  DAILY 
TORONTO,  Sept.  12. -A  Toronto  motion  picture  critic  told  the  Women  of 
the  Motion  Picture  Industry  at  their  annual  convention  here  that  theatre  own- 
ers should  "dress  up  their  theatres  more  and  make  theatre-going  an  event." 
Clyde  Gilmour,  critic  for  the  Tele 


gram  Newspaper,  MacLean's  National 
Magazine  and  the  Canadian  Broad- 
casting Corp.,  said  also  that  attention 
given  patrons  by  ushers  and  managers 
was  "too  perfunctory."  He  spoke  at  the 
installation  banquet  of  WOMPI. 

Florence  Long  of  Toronto  was  in- 
stalled as  president,   Mary  Hart  of 


Jacksonville,  Fla.,  vice  -  president; 
Mary  Sasaki  of  Toronto,  correspond- 
ing secretary;  Myrtle  Cain  of  Kansas 
City,  Mo.,  recording  secretary;  Anna 
Belle  Miller  of  Denver,  treasurer. 

A  $2,000  check  for  the  Will  Rogers 
Hospital  was  presented  bv  Mrs.  Mable 
(Continued  on  page  2) 


Other  facets  of  TOA's  new  product 
program  including  arrangements  with 
Alpha  Distributing  Co.  and  the  ACE 
program  to  raise  production  financing, 
appear  in  the  story  of  the  president's 
annual  report  on  page  9. 

the  two  groups  in  a  joint  statement 
issued  here  today  at  the  Ambassador 
Hotel,  where  TOA  officially  opens  its 
13th  annual  convention  tomorrow. 
The  statement  was  made  by  Albert  M. 
Pickus,  TOA  president,  and  Jerry 
Bresler,  chairman  of  a  special  SPG 
( Continued  on  page  4 ) 

US,  Officials  Address 
Conference  of  FPCC 

Special  to  THE  DAILY 

TORONTO,  Sept.  12.  -  Famous 
Players  Canadian  Corp.  today  opened 
its  four-day  national  conference  of 
managers,  partners  and  associates 
here  with  addresses  from  various  film- 
company  sales  heads. 

John  J.  Fitzgibbons,  president  and 
managing  director  of  FPCC  said  fol- 
( Continued  on  page  12) 


HRU 


WELCOME 


7 


LEGATES/ 


Motion  Picture  Daily 


Tuesday,  September  13,  m 


Wompils  Told 

(Continued  from  page  1) 
Quinan,  of  Dallas,  retiring  president. 
Harvey  Harnick  of  Toronto  accepted 
the  check  on  behalf  of  the  hospital. 
The  money  will  go  toward  furnishing 
a  room  at  the  Saranac  Lake  Hospital 
as  a  memorial  to  the  late  Robert  J. 
O'Donnell. 

The  WOMPI  also  voted  to  make 
a  $2,000  a  year  donation  to  the  hospi- 
tal. 

The  four-day  convention  attended 
by  over  100  members  wound  up  here 
Sunday.  The  convention  also  voted 
to  send  a  wire  to  the  Theatre  Owners 
of  America  convention  in  Los  Angeles 
telling  them  that  the  WOMPI  would 
support  the  forthcoming  National 
Movie  Week.  A  similar  wire  was  also 
sent  to  J.  J.  Fitzgibbons,  president 
and  managing  director  of  Famous 
Players  Canadian  Corporation,  whose 
national  convention  is  now  in  session 
here. 

Three  Awards  Made 

The  Denver  chapter  of  the  WOMPI 
won  the  publicity  award;  Dallas,  the 
industry  public  relations  award  as  well 
as  club  convention  award  for  sending 
16  members  to  the  convention;  New 
Orleans  walked  off  with  the  com- 
munity service  award.  Toronto  con- 
troller and  theatre  owner  Don  Sum- 
merville  made  the  presentation  of  the 
awards. 

A  memorial  service  for  two  members 
who  died  during  the  past  year  was 
conducted  by  Johnnie  Barnes  of 
Atlanta. 

The  next  convention  will  be  held 
in  Charlotte,  N.  C,  while  the  1962 
convention  will  be  in  Kansas  City. 


PERSONAL  MENTION 


Col.  Trailers  Set  for 
Rest  of  '60  Releases 

Columbia  Pictures  announced  yes- 
terday that  by  Oct.  15  all  their 
branches  will  have  both  trailers  and 
accessories  for  all  their  releases 
through  the  end  of  the  year. 

The  announcement  stated  that 
trailer  and  accessory  shipments  were 
well  ahead  of  the  company's  release 
schedule  with  branches  having  al- 
ready received  material  for  November 
releases.  November  releases  include: 
"Let  No  Man  Write  My  Epitaph," 
"Surprise  Package,"  and  "Hell  Is  a 
City."  "The  Three  Worlds  of  Gul- 
liver" is  listed  as  a  December  re- 
lease. 


FILMACK 


xv.^.     SPECIAL  TRAILERS 
jwff     LEAD  THE   FIELD  i  ^ 


EDWARD  E.  SULLIVAN,  20th 
Century-Fox  publicity  director, 
returned  to  New  York  yesterday  from 
the  Coast. 

• 

Charles   Boasberg,   president  of 
Warner  Brothers  Distributing  Corp., 
and  Ralph  Iannuzzi,  district  manag- 
er, are  in  Cleveland  from  New  York. 
• 

Carl  Peppercorn,  vice-president 
in  charge  of  sales  for  Continental  Dis- 
tributing, Inc.,  has  arrived  in  Los  An- 
geles for  a  two-week  tour  of  the  Coast 

o 

cities. 

• 

Sperie  Perakos,  general  manager 
of  Perakos  Theatres  Associates,  New 
Britain,  Conn.,  has  returned  there 
from  Hartford. 

• 

Paul  Helmick,  associate  producer 
of  Howard  Hawks'  "Hatari,"  has  left 
Hollywood  for  Africa,  via  New  York 
and  Paris. 

• 

Jack  Richards,  manager  of  the 
Clinton  (  Mass. )  Drive-in  Theatre,  has 
entered  a  hospital  in  that  community 
for  surgery. 

• 

Allen  Reisner,  film  and  tv  direc- 
tor; has  arrived  in  Hollywood  from 
New  York. 

• 

Max  Mink,  managing  director  of 
the  Palace  Theatre,  Cleveland,  and 
Sam  Schultz,  of  Selected  Theatres, 
who  does  the  buying,  was  in  New 
York  from  there. 

• 

Harold  V.  Cohen,  motion  picture 
editor  of  the  Pittsburgh  Post-Gazette 
and  Sun-Telegraph,  has  left  there  for 
Germany. 

• 

Stanley  A.  Chatkin,  M-G-M  field 
reprsentative,  is  in  Albany  from  New 
York,  to  help  plan  the  opening  of 
"Ben-Hur,"  scheduled  for  the  Ritz 
Theatre  there  on  Sept.  28. 

• 

Robert  M.  Sternebrg,  president  of 
New  England  Theatres,  Inc.,  has  re- 
turned to  Boston  from  Hartford. 


JOSEPH  E.  LEVINE,  president  of 
«-»  Embassy  Pictures,  who  disem- 
barked at  New  York  last  week  follow- 
ing a  trip  to  Europe,  has  returned  to 
his  Boston  headquarters. 

• 

Marilyn  Leavitt,  daughter  of 
Sanford  Leavitt,  of  the  Washington 
Circuit,  Cleveland,  will  be  married 
on  Thanksgiving  Day  to  Robert  Wil- 
liam Crow,  of  Warren,  O. 

• 

Anthony  Quinn  has  returned  to 
New  York  from  London. 

• 

Betty  Gillen,  switchboard  opera- 
tor at  the  M-G-M  exchange  in  Boston, 
will  be  married  in  Dorchester  on  Sat- 
urday to  James  A.  MacDonald,  of 
Winthrop. 

• 

Douglas  Amos,  general  manager  of 
Lockwood  &  Gordon  Enterprises,  Bos- 
ton, has  returned  there  from  Hart- 
ford. 

• 

Dr.  Miklos  Rosza,  who  is  compos- 
ing the  musical   score  for  Samuel 
Bronston's  "King  of  Kings,"  has  ar- 
rived in  New  York  from  Madrid. 
• 

Hy  Gardner,  television  commenta- 
tor and  columnist  for  the  New  York 
Herald  Tribune,  has  returned  to  New 
York  from  Europe. 

• 

Eleanor  Wardlow,  booker  for 
Martin  &  Thompson  Theatres,  Atlanta, 
has  returned  there  following  a  vaca- 
tion. 

• 

Michael  B.  Bromhead,  American 
representative  for  Lion  International 
Films,  Ltd.,  is  in  London  from  New 
York  for  a  month's  visit. 

• 

Charlton  Heston  left  New  York 
on  Saturday  aboard  the  "Leonardo 
da  Vinci"  for  Spain. 

• 

L.  E.  Goldhammer,  Allied  Artists 
Eastern  division  manager,  was  in 
Cleveland  over  the  weekend  from 
New  York. 


To  Promote  'Cleopatra'     New  Comedy  for  'V 


LONDON,  Sept.  12.  -  American 
publicist  Phil  Gersdorf  and  the  Bill 
Batchelor  organization  of  London 
have  been  appointed  to  create  and 
conduct  the  production  publicity  cam- 
paign for  20th  Century-Fox's  "Cleo- 
patra." Co-ordinating  the  production 
publicity  will  be  Giulio  Ascarelli,  re- 
cently appointed  to  this  new-created 
post,  it  is  announced  by  John  Ware, 
director  of  publicity  and  advertising 
for  Fox  in  Britain. 


HOLLYWOOD,  Sept.  12.-Acquisi- 
tion  by  Universal  of  another  important 
comedy  property  to  follow  its  "Opera- 
tion Petticoat"  and  "Pillow  Talk," 
was  announced  by  Edward  Muhl,  UI 
vice-president  in  charge  of  produc- 
tion. 

With  the  producer  Ross  Hunter  at 
the  production  helm,  the  new  prop- 
erty is  by  Oscar  Saul  and  Harry 
Kleiner.  It  carries  the  working  title 
of  "Baby  Talk." 


Memphis  Tent  Rem] 
Heart  Award  Sept.  2|. 

Formal  presentation  of  VsH 
Club's  most  prized  honor,  the  Ikrt 
Award,  will  be  made  to  the  MenMj 
tent  at  special  ceremonies  schecjed 
for  Sunday  evening,  Sept.  25. 

Howard  Nicholson,  chief  barki'of 
the  Memphis  unit,  will  accept  ai44 
graved  plaque  from  Internatilial 
Chief  Barker  Edward  Emanuel,  m 
presentation  ceremonies  are  to  be  fid 
in  the  Variety  Children's  Heart  llti- 
tute  where  the  local  tent  provides  jee 
medical  services  for  indigent  chiljfen 
suffering  from  heart  disease,  and  so 
conducts  important  research  in  4i& 
specialized  field.  This  is  a  wholly  k\v 
humanitarian  project  for  the  Merfjp 
Variety  Club  and  it  is  associated  Ifh 
the  University  of  Tennessee 

The  Heart  Award  is  made  by  ^ 
ety  International  each  year  to  I 
unit  which  achieves  the  year's  m 
record  of  community  service.  Th  is 
the  second  time  Memphis  has  eaipi 
this  honor,  having  won  it  in  %\ 
when  the  tent  established  a  Ba/'s 
Milk  Bank. 

Emanuel  in  Tribute 

In  announcing  the  Heart  Avrd 
Presentation,  Emanuel  said  that  'k| 
Barkers  of  Memphis  have  denn- 
strated  that  Variety  is  never  conht 
to  rest  on  its  laurels,  is  never  satis 
merely  to  bring  about  a  charity  jra 
ect  when  needed  and  let  it  be  ruwj 
others.  In  winning  the  Award  forie 
second  time,  Memphis  undersces 
that  Variety  Club  members  and  tilts 
are  always  alert  to  the  needs  of  tie 
children  of  their  communities,  andte 
always  eager  to  satisfy  these  n(8j 
whenever  they  arise." 

Rites  for  E.  J,  Mayer  I 

Funeral  services  were  held  lte 
yesterday  for  Edwin  Justin  Mayer,  3j 
screen  writer,  playwright  and  a 
founder  of  the  Screen  Writers  Gum 
who  died  at  New  York  Hospital^ 
Sunday  following  a  short  illness.  1 

Mayer's  first  play,  "The  Firebrand 
was  produced  here  in  1924,  all 
which  he  did  much  screen  writing 
Hollywood,  including  the  scripts  n 
"Merrily  We  Go  to  Hell,"  "Not| 
Dumb,"  "The  Buccaneer,"  "EfB 
Express,"  "Rio,"  "They  Met  in  B<to 
bay,"  "To  Be  or  Not  to  Be"  and  A 
Royal  Scandal." 

NEW  YORK  THEATRi 


i — RADIO  CITY  MUSIC  HALL-I 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 

dir:  bogarde  as  Franz  Liszt 

A  COLUMBIA  PICTURE  it  CiitmaScoie  i  Eistana  Celtr! 
ON  THE  GREAT  STAGE  "FESTIVAL" 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fe,e, 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bur^ 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bureau*, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Mota 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3J. 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagfi 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  jJJ 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secld 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  p 


ij'sday,  September  13,  1960 


Motion  Picture  Daily 


3 


lew  USIA  Fund 
Ut  Films  Uncut 


From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  12.-The  film 
iget  of  the  U.  S.  Information 
?ncy  for  the  current  fiscal  year  will 
virtually  unchanged  from  the  prior 
r,  according  to  Turner  Shelton, 
;f  of  the  agency's  motion  picture 
ision.  As  things  are  shaping  up  in 
budget-making  process,  there  will 
some  $6  million  available  to  the 
i  division,  he  pointed  out. 
Vithin  the  U.S. I. A.  film  operations, 
funds  will  be  split  in  substantially 
same  proportion  as  last  year,  with 
million  going  for  production  and 
balance  for  other  activities.  Funds 
1  be  available  for  production  of 
mt  14  documentary  films,  for  as- 
ing  in  newsreel-type  coverage  of 
cial  events,  and  for  making  color 
i  records  of  some  heads  of  foreign 
:es  to  the  U.  S. 

Aoney  will  also  go  toward  making 
guage  versions  and  prints  of  films 
:e  the  agency  uses  41  languages 
he  more  than  80  countries  in  which 
film  program  operates.  It  operates 
has  available  over  14,000  projectors 
uding  mobile  units)  plus  some  260 
ening  facilities. 


■1 


D.c. 'Post' Changes      Seven  Arts 

Amusements  format 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  12.  -  The 
Washington  Post  &  Times-Herald  has 
switched  its  Sunday  amusements  sec- 
tion from  tabloid  to  full  newspaper 
size  size  with  full  color  front  page. 
First  color  picture  to  be  featured  was 
one  of  Ralph  Bellamy  in  Dore 
Senary 's  "Sunrise  at  Gampobello," 
slated  to  open  here  Oct.  6. 

In  addition  to  front-page  film  news 
by  drama  critic  Richard  L.  Coe  and  a 
page  one  listing  of  first-run  films,  the 
new  "show"  section  provides  a  full 
weekly  listing  of  neighborhood  films 
and  a  column  called  "The  Circuit 
Riders,"  which  lists  "a  few  of  the 
choicer  attractions  playing  the  neigh- 
borhood film  circuit  during  the 
week."  Also  carried  on  "Show's"  in- 
side pages  are  Hollywood  syndicated 
columnists  and  other  features  from 
the  film  city. 

An  Offset  Printing  Job 

Concurrently  with  the  move  to  a 
full-size  "Show"  section,  the  Post 
moved  from  a  tabloid-sized  tv  section 
to  "TV  Channels,"  a  magazine-sized 
offset-printed  listing  of  the  week's  lo- 
cal programs  plus  features  designed 
to  appeal  to  fans. 


Remodeling  Slated  for 

jioneers  Charity  Fund      Theatre  in  KattSOS  City 


ddillac  Will  Aid 


{  Cadillac  Coupe  de  Ville  will  be 
led  off  at  the  22nd  annual  dinner 
the  Motion  Picture  Pioneers  on 
v.  21,  with  proceeds  going  to  sup- 
t  the  activities  of  the  Foundation 
the  Motion  Picture  Pioneers,  Inc. 
;  Foundation  provides  financial  as- 
ance  to  needy  veterans  of  the  film 
ustry. 

lie  fully  equipped  automobile  has 
n  donated  to  the  Pioneers  by  Mrs. 
jph  E.  Levine  and  her  children 
honor  of  her  husband,  the  presi- 
t  of  Embassy  Pictures  Corp.,  who 
I  be  saluted  as  the  Pioneer  of  the 
r  at  the  dinner  to  be  held  at  the 
ldorf- Astoria  Hotel, 
ubscriptions  for  the  car,  at  $10, 
available  from  Pioneers  treasurer 
liam  J.  German,  1501  Broadway, 
.  from  the  office  of  S.  H.  Fabian, 
5  Broadway.  Contributions  are 
deductible  and  an  individual  does 
have  to  be  present  at  the  dinner 
ie  eligible  for  the  prize. 


fits  Sellers  Short 

ak  Peter  Sellers  "featurette"  entitled 
Jiie  Case  of  the  Mukkinese  Battle 
I  n"  was  acquired  by  Durham  Inter - 
'B  onal  Films  from  Archway  Films  in 
I  idon.  David  A.  Bader,  Durham 
ifsident,  said  a  major  U.S.  company 
Ji  iresently  negotiating  for  theatrical 
'i  ribution  rights. 


W  Managers  to  Meet 


Ipstate  New  York  managers  from 
any,  Troy  and  Utica  will  attend 
fleeting  on  Thursday  at  the  zone 
:es  in  Newark. 


Special  to  THE  DAILY 

KANSAS  CITY,  Mo.,  Sept.  12.- 
The  purchase  of  the  RKO-Missouri 
Theatre  building  and  an  improvement 
program  which  will  amount  to  $2,941,- 
221  were  reported  today  by  Durwood 
Theatres,  Inc.  The  site  was  purchased 
by  the  Fourteenth  and  Main  Corp.,  a 
Kansas  City  investment  group,  for  an 
initial  investment  of  $1,000,000  and 
leased  to  Durwood  on  a  long-term 
lease. 

Durwood  will  utilize  the  principal 
part  of  the  building  for  a  new  theatre 
to  be  called  the  Empire.  Plans  call 
for  complete  redesigning  of  interior 
and  exterior,  a  new  facade,  renova- 
tion of  ground  floor  shops  and  im- 
provement of  second  and  third  floor 
office  space. 

The  Empire  will  be  reopened  in 
November  on  a  roadshow  basis  ex- 
hibiting films  primarily  in  70mm.  Re- 
modeling will  include  a  reduction  of 
seating  capacity  to  1260,  a  70-ft. 
curved  screen  and  new  projection 
equipment  from  Phillips. 

Special  'Pepe'  Trailer 

A  special  promotional  trailer  on 
George  Sidney's  "Pepe,"  created  for 
exclusive  showings  to  Columbia  execu- 
tive personnel  and  exhibitors  here  and 
abroad,  has  been  completed  by  Co- 
lumbia's trailer  department.  Titled 
"Pepe  Presents  George  Sidney,"  the 
trailer  film  in  color  and  CinemaScope, 
produced  by  Jack  Atlas,  introduces 
the  producer-director,  who  talks  about 
Columbia's  Big  "C"— Cantinflas— and 
his  teaming  with  35  international  stars 
in  the  Sidney  International-Posa  Films 
Internacional  production. 


( Continued  from  page  1 ) 
tinue  its  present  production  pace  both 
independently  and  with  associates,  he 
said. 

The  company  also  plans  activities 
to  cover  the  entire  entertainment  in- 
dustry, Stillman  said,  from  motion 
pictures  and  literary  properties  to  fea- 
ture films  for  tv.  Now  in  tv  distribu- 
tion, it  may  also  go  into  theatrical 
distribution  when  it  feels  the  number 
and  calibre  of  films  committed  to  the 
organization  warrants  such  a  move. 
It  also  plans  to  invest  in  develop- 
ment of  resort  areas  in  the  Bahamas 
off  the  coast  of  Florida. 

Five  Pictures  Ready 

Films  listed  by  Stillman  as  ready 
for  release  or  in  production  were  "The 
Misfits,"  "West  Side  Story,"  "By  Love 
Possessed,"  and  "Two  for  the  See- 
saw," all  for  United  Artists  release 
and  "The  Day  of  the  Gun,"  being 
released  by  Universal. 

Other  pictures  in  which  Seven  Arts 
will  be  co-producers  or  will  partici- 
pate include  "The  Roman  Spring  of 
Mrs.  Stone,"  "The  Sergeant,"  "Pow- 
der Keg,"  "The  Watch  That  Ends 
the  Night,"  and  "Lolita." 

It  was  also  revealed  that  Seven 
Arts  had  participated  in  two  films 
previously  released  by  Columbia, 
"Anatomy  of  a  Murder"  and  "Strang- 
ers When  We  Meet,"  and  one  by  War- 
ners, "The  Nun's  Story." 

In  Two  Stage  Productions 

Seven  Arts  is  also  to  be  involved 
in  two  stage  productions— a  musical 
version  of  "Gone  witii  the  Wind" 
and  a  French  play,  "Romanciro." 

Stillman  detailed  the  steps  by 
which  the  Canadian  company,  for- 
merly Creative  Telefilm  and  Artists, 
Ltd.,  acquired  the  name  and  proper- 
ties of  the  American  company 
founded  by  Eliot  Hyman,  Seven  Arts 
Productions,  Inc.  Hyman,  who  is 
president  of  Seven  Arts  Associated, 
the  tv  distribution  organization,  sailed 
for  England  last  week  where  he  is 
completing  plans  for  development  of 
several  Seven  Arts  properties. 


70 


Arthur  Englebert, 

CLEVELAND,  Sept.  12.-Funeral 
services  have  been  held  here  for  Ar- 
thur Engelbert,  Warner  Brothers 
cashier  for  30  years  until  his  retire- 
ment two  years  ago,  who  died  in 
Crile  Hospital  here  following  a  heart 
attack  at  the  age  of  70.  As  a  member 
of  the  Rainbow  Division  in  World 
War  I,  he  was  wounded  and  won  the 
Silver  Star  for  gallantry  in  action.  He 
is  survived  by  his  wife,  Genevieve, 
and  two  daughters. 


Simonelli  Address  Set 

Charles  Simonelli,  assistant  to  Mil- 
ton R.  Rackmil,  president  of  Univer- 
sal Pictures,  has  been  added  to  the 
list  of  speakers  at  the  convention  of 
Independent  Exhibitors  of  New  Eng- 
land and  Drive-in  Theatres  Associa- 
tion. His  talk  will  be  delivered  on 
Thursday. 


PEOPLE 


Arthur  Krolick  of  the  Buffalo  Para- 
mount Corp.;  Henry  Burger,  Stanley 
Warner  advertising  manager  in  Pitts- 
burgh; Howard  Higley  of  the  Allen 
Theatre,  Cleveland;  Roy  Robbins, 
Stanley  Warner  advertising  manager 
in  Philadelphia;  John  Lee  of  the  Fox 
Theatre,  Detroit,  and  Blanche  Living- 
ston, publicity  executive  in  charge  of 
out-of-town  RKO  Theatres  represent- 
ing the  RKO  Palace,  Cincinnati,  will 
take  part  in  the  three-day  Warner 
Brothers  national  conference  on  ad- 
vertising-publicity at  the  company's 
home  offices  here  on  Thursday,  Friday 
and  Saturday. 

□ 

Dean  Morris,  formerly  booker  for 
Paramount  in  Atlanta,  has  been 
shifted  to  Charlotte  in  the  same  ca- 
pacity, while  Tommy  Lambert,  for- 
merly manager  of  the  Center  Thea- 
tre, Concord,  N.  C,  has  taken  over 
the  booking  chores  for  the  company 
in  Atlanta. 

□ 

Peter  M.  Wellman,  veteran  exhibi- 
tor who  retired  from  the  theatre  busi- 
ness a  year  ago  after  selling  his  Well- 
man  and  New  Mock  theatres  in 
Girard,  O.,  to  Albert  Garfield,  is  back 
in  business.  He  has  re-acquired  the 
Newport  Theatre  in  Boardman,  suburb 
of  Youngstown,  which  he  had  leased 
to  Associated  Theatre  Circuit  of 
Cleveland.  He  is  taking  personal 
charge  of  the  operation. 

□ 

Sidney  G.  Alexander,  formerly  ad- 
vertising director  for  David  O.  Selz- 
nick  and  Columbia  Pictures,  and  more 
recently  vice-president  of  Kastor,  Hil- 
ton, Chesley,  Clifford  and  Atherton, 
has  resigned  that  post  to  become  a 
partner  in  Sanders  &  Lowen,  Inc.  The 
name  of  the  advertising  agency  will 
be  changed  to  Sanders,  Lowen  & 
Alexander,  Inc. 

□ 

William  Lissner,  former  Columbia 
Pictures  salesman  in  Cleveland,  who 
has  been  living  in  retirement  in 
Florida  for  the  past  five  years,  has 
returned  to  Cleveland  and  will  make 
his  home  there  permanently. 

□ 

Noble  Patten  has  taken  over  the 
Twilight  Drive-in  Theatre,  James- 
town, Tenn. 


Ansco  in  Microwave 

Ansco,  photographic  manufacturing 
division  of  General  Aniline  and  Film 
Corp.,  has  expanded  its  contract 
manufacturing  service  by  entering 
the  highly  specialized  microwave 
field.  Harmonic  generators  for  the 
communications  industry  are  now  in 
production. 

Current  plans  also  include  an  ex- 
panding program  in  the  manufactur- 
ing of  wave  guides  and  other  allied 
equipment. 


4 


Motion  Picture  Daily 


Tuesday,  September  13,  1 


Memorial  Resolutions 
For  Gamble,  Kerasotes 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  12.  -  Re- 
solutions in  memoriam  to  two  TOA 
members  who  died  recently  were 
adopted  by  the  TOA  board  of  direc- 
tors and  executive  committee  here  to- 
day. 

The  deceased  were  Ted  R.  Gamble, 
first  president  of  TOA,  and  Gus  Kera- 
sotes, Springfield,  111.,  theatre  pioneer 
and  father  of  George  Kerasotes,  past 
TOA  president. 


TOA  Will  Counsel  Producers  on  Filni 


TOA  Officers 

( Continued  from  page  1 ) 
considered  by  the  board  of  directors 
at  the  two-day  meeting  of  the  group 
held  here.  Committee  reports  on  the 
two  subjects  were  read  and  studied 
but  no  final  action  was  taken  on 
either. 

Further  consideration  of  decree  re- 
vision will  be  taken  after  conferences 
are  held  with  Maurice  Silverman, 
legal  expert  of  the  anti-trust  division, 
U.  S.  Department  of  Justice,  who  is 
expected  at  the  convention  tomorrow. 

Action  on  censorship  took  the  form 
of  a  declared  intention  to  continue 
cooperation  and  coordination  of  ef- 
forts with  the  Motion  Picture  Asso- 
ciation of  America.  Sidney  Schreiber, 
MPAA  general  counsel,  and  Mrs. 
Margaret  Twyman,  head  of  the  asso- 
ciation's community  relations,  met 
with  the  TOA  censorship  committee 
over  the  weekend.  TOA  stated  that 
it  anticipates  a  great  deal  of  new  cen- 
sorship legislation  when  the  new  leg- 
islatures convene  next  fall  and  winter. 

TOA  officers,  in  addition  to  Pickus, 
who  agreed  to  serve  for  another  year 
included:  George  Kerasotes,  chair- 
man of  the  board,  and  Roy  Cooper, 
chairman  of  the  executive  committee. 
A  new  secretary,  H.  F.  Kincey,  pres- 
ident of  Wilby-Kincey  Theatres,  At- 
lanta, was  named  to  succeed  Robert 
R.  Livingston,  who  retired  from  the 
post  after  nearly  a  decade  of  service. 
In  addition,  John  G.  Rroumas,  presi- 
dent of  the  Maryland  Theatre  Owners 
Association,  was  elected  a  vice-pres- 
ident and  will  serve  with  14  other 
continuing  vice-presidents,  each  rep- 
resenting an  area  of  the  country. 

New  members  elected  to  the  ex- 
ecutive committee  are:  Eugene  Pick- 
er and  Laurence  Tisch,  of  Loew's 
Theatres;  John  Keiler,  II,  Paducah, 
Ky.;  Lloyd  Wineland,  Jr.,  Washing- 
ton, D.  C;  Michael  Chakeres,  Spring- 
field, O.;  M.  S.  McCord,  Little  Rock; 
Louis  J.  Jablanow,  St.  Louis;  Stacey 
Wilhite,  Cookville,  Tenn.;  Leonard 
Gordon,  Newport  News,  Va.;  Jack 
Fuller,  Columbia,  S.  C;  John  Q. 
Adams,  Dallas;  Roy  Richardson,  Suf- 
folk, Va.;  P.  J.  Sones,  Tampa,  Fla., 
and  Laney  Payne,  Fredericksburg,  Va. 

Mirisch  Signs  Marshall 

HOLLYWOOD,  Sept.  12.  -  George 
Marshall  has  been  signed  by  the  Mir- 
isch Company  to  direct  Elvis  Presley 
in  "Pioneer,  Go  Home,"  it  was  an- 
nounced today 


( Continued  from  page  1 ) 
committee,  following  meetings  held 
here  last  Friday. 

The  TOA  committee  consisted  of 
George  G.  Kerasotes  of  Springfield, 
111.;  M.  Spencer  Leve  of  Los  Angeles; 
Sidney  M.  Markley  of  New  York; 
Samuel  Pinanski  of  Boston;  Roy  Coop- 
er of  San  Francisco;  and  Pickus.  Rep- 
resenting the  SPG  were  Bresler,  Wal- 
ter Mirisch,  head  of  the  SPG,  and 
Jerry  Wald,  Ross  Hunter,  Frank  Ros- 
enberg, Arthur  Freed,  and  William 
Castle. 

TOA  and  SPG  first  began  holding 
meetings  for  "mutual  assistance  and 
direct  communication"  last  February, 
and  the  statement  today  said  that  such 
conferences  will  be  continued.  SPG 
members  are  also  to  attend  en  masse 
the  TOA  convention  luncheon  session 
on  Friday,  with  at  least  one  producer 
planning  to  sit  at  each  luncheon  table 
to  discuss  mutual  problems  with  ex- 
hibitors. 

Distributors  are  also  invited  to  join 
forthcoming  talks,  Bresler  and  Pickus 
said.  "It  is  our  hope  that  these  dis- 
cussions can  eventually  be  broadened 


Joan  Crawford  Pepsi  Hostess; 
Lauded  for  Aid  to  Company 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  12.  -  Joan 
Crawford,  here  for  a  role  in  20th- 
Fox's  "Return  to  Peyton  Place,"  was 
commentator  at  a  special  fashion  show 
for  women  visitors  to  the  Theatre 
Owners  of  America  convention  here 
and  met  with  the  press  at  a  hospital- 
ity room  of  the  Pepsi-Cola  Co.,  of 
which  she  is  a  director. 

At  the  latter,  Norman  Wasser,  man- 
ager of  theatre  sales  for  the  company, 
extolled  Miss  Crawford's  public  rela- 
tions work  for  Pepsi-Cola  and  cred- 
ited it  with  helping  to  boost  theatre 
sales  of  the  beverage,  which  are  on 
the  increase,  he  said. 


to  include  all  the  other  elements  of 
our  industry  which  can  contribute  to 
our  prosperity,"  they  added. 

In  agreeing  to  act  as  a  clearing 
house  for  producers  to  guide  future 
production  TOA  will  establish  a  coun- 


Classification  Trend  Decried 


( Continued  from  page  1 ) 
committee    is    especially    concerned     als.  In  Louisiana 
growing  trend  toward  classifi 


over  a  6 

cation  of  films  voluntarily  "without 
governmental  fiat." 

"Our  reason  basically  is  that  such 
action  may  provide  the  springboard  to 
create  a  functioning  governmental 
body  whose  power  will  gradually  in- 
crease, leading  ultimately  to  broader 
censorship  activity,"  he  explained. 

Several  "classification"  bills  intro- 
duced in  New  York  State  legislature 
were  defeated,  he  noted,  and  one  in 
the  Massachusetts  legislature  was 
killed  in  House  committee. 

Several  states  introduced  "obsce- 
nity" bills  in  1960,  "but  the  most 
flagrant  were  defeated."  There  was, 
however,  a  good  deal  of  activity  with 
city  censorship  ordinances,  in  such 
places  as  New  Orleans,  Fort  Lee, 
N.J.,  Memphis,  and  Richmond,  City 
censorship,  in  Atlanta  and  Chicago  is 
being  fought  in  the  courts,  Sarra 
pointed  out. 

Tax  Bills  Numerous 

Many  tax  bills  were  introduced  in 
the  various  legislatures  some  calling 
for  increases.  In  Kentucky  a  3  per 
cent  sales  tax  passed,  but  film  rentals 
were  exempted.  In  Michigan  a  re- 
solution passed  to  submit  to  voters  on 
Nov.  8  the  question  of  raising  sales 
tax  from  3  to  4  per  cent.  Rhode  Island 
passed  a  bill  placing  the  three  per 
cent  sales  tax  on  a  permanent  basis. 
Mississippi  passed  a  bill  cutting  in- 
come tax  by  V2  per  cent  each  year 
until  reduced  to  3  per  cent  maximum. 
It  is  presently  six  per  cent. 

The  3  per  cent  sales  tax  bill  pro- 
posed and  recommended  by  the  gov- 
ernor in  Massachusetts  which  was 
defeated,  would,  however,  have  ex- 
empted both  admissions  and  film  rent- 


a  bill  to  increase 
sales  tax  from  2  per  cent  to  3  per 
cent  was  defeated.  Two  bills  in  Vir- 
ginia for  a  2  per  cent  and  a  3  per 
cent  sales  tax  were  also  killed.  West 
Virginia  defeated  a  bill  to  increase 
consumers  sales  tax  from  2  per  cent 
to  3  per  cent.  West  Virginia  also  de- 
feated a  bill  to  increase  the  use  tax 
from  2  per  cent  to  3  per  cent. 

In  Maryland  bills  to  increase  sales 
and  income  taxes  and  to  start  sales 
tax  on  lower  figure  were  defeated. 
Kansas  defeated  bills  to  decrease  sales 
tax  and  to  repeal  and  reduce  income 
taxes. 

In  regard  to  workmen's  and  un- 
employment compensation  a  number 
of  bills  were  introduced  to  extend 
coverage  and  increase  benefits.  Among 
those  passed  was  one  in  Mississippi  in- 
creasing workmen's  compensation. 

Little  'Blue  Law'  Action 

Activity  in  the  "blue  law"  legisla- 
tion affecting  Sunday  performances  at 
theatres  was  slight,  with  a  bill  being 
defeated  in  Mississippi.  One  passed 
in  Virginia  but  did  not  include  films. 

Many  minimum  wage  bills  were  in- 
troduced, such  as  the  proposals  in 
Arizona,  Michigan,  Rhode  Island, 
New  Jersey,  New  York  and  Virginia. 
All  were  defeated,  except  in  New 
York. 

A  number  of  bills  on  discrimination 
in  employment  were  introduced, 
among  which  was  one  passed  in  Ne- 
vada. 

In  addition  there  were  bills  intro- 
duced for  equal  pay  for  women, 
statewide  curfew  for  boys  and  girls 
under  16  years,  making  parents  re- 
sponsible for  acts  of  vandalism  by 
their  children,  television  regulations 
and  educational  television. 


cil  of  committees  on  three  mainn 
ects.  The  first  will  take  synops 
proposed  pictures  as  supplied  b' 
producers,  circulate  them  quick 
TOA's  complete  membership, 
provide  the  producers  with  an  e: 
tor  evalution  of  the  box  office  p 
tial.  "Not  only  will  this  give  pni 
tion  a  unique  advance  estimal 
the  possiblity  of  individual  prop<i 
but,  as  an  example,  enable  exhil 
to  promote  and  exploit  books 
which  the  pictures  are  based,  f 
advance  of  actual  start  of  the 
building  an  audience  awarenes 
and  eagerness  for,  the  forthco' 
picture,"  the  statement  pointed 
Hope  to  Meet  Producers 

The  second  TOA  step  will  1 
circulate  to  its  membership  the 
rary  of  every  producer  planning  : 
anywhere  in  the  United  States,  si 
producer  can  meet  and  talk  wit! 
hibitors  along  his  route.  In  this, 
it  was  said,  "individual  exhibitor! 
promote,  exploit  and  capitalize  0. 
field  trip  through  newspapers,  i 
television,  civic  meetings,  and  all 
publicity  channels  available  to 
theatre  owner  in  his  own  commui 

The  third  step  will  be  to  mai 
through  the  TOA  Council  am 
SPG  committee  "a  continuing 
munications  channel  so  that  prod 
can  tell  exhibitors  of  their  produ 
plans  and  problems,  and  exhil 
can  tell  producers  their  reactio; 
pictures  and  their  film  needs." 

Advertising  Criticized 

Industry  advertising  was  scor< 
"sterile  and  antiquated  and  01 
the  worst  advertising  programs  0 
American  industry."  TOA  and 
plan  to  seek  development  of  a 
gram  of  "replanning,  re-thinking 
obtaining  a  new  and  exciting  app: 
to  our  merchandising  mediums," 
said. 

Another  study  will  explore  n 
of  "bringing  modern  comfortable 
atres  to  new  communities  still  wi 
motion  picture  facilities." 

On  subject  matter  in  films, 
said,  "We  also  wish  to  restate 
conviction  that  star  names  alon 
not  the  vital  ingredient  of  motior 
tures;  it  is  the  subject  matter  \ 
is  of  prime  importance.  Many  pic 
whose  casts  have  included  some  c 
current  top  name  have  failed  a 
box  office,  just  as  some  pictures 
good  stories  and  lesser  names 
been  most  successful.  We  need 
subject  matter,  and  we  need  mor< 
formers.  To  this  end  TOA  has  a 
to  help  producers  in  all  possible 
to  effect  pictures  that  will  have 
subject  matter,  and  by  this  qu 
will  help  to  build  new  names  and 
faces." 

Wants  Council  Reactivated 

The  committees  also  agreed  th 
TOA-administered  Council  for; 
Improvement  of  Theatres  and  M 
Picture  Projection  should  be  i| 
vated  and  revitalized  "to  the  en< 
constant  attention  be  given  the  : 
tance  of  good  motion  picture  pj 
tion  and  sound  quality." 


ARAMOUNTm 


a  RAY  STARK 

production 

THE  WORLD  OF 


SuSiEVVONG* 

starring 

WILLIAM  HOLDEN 

a>nd 

NANCY  KWAN 

in  TECHNICOLOR® 


a  HAL  WALLIS 

production 

BLUES 


starring 

ELVIS  PRESLEY 

and 

JULIET  PROWSE 

m  TECHNICOLOR® 


I 


a  HAL  WALLIS 

production 

All  In 
A  Night  s 

starring 

DEAN  MARTIN 

and 

SHIRLEY  MacLAINE 

in  TECHNICOLOR® 


a  PERLBERG-SEATON 

production 

The 
Counterfeit 
Traitor 

starring 

WILLIAM  HOLDEN 


and 


PONTI-GIROSI's 

production 

A  BREATH 
of  SCANDAL 

starring 

SOPHIA  LOREN, 
MAURICE  CHEVALIER 

and 

JOHN  GAVIN 

m  TECHNICOLOR* 


LILLI  PALMER 

m  TECHNICOLOR® 


Ik. 


TER 


a  JERRY  LEWIS 

production 

nderFella 

starring 

JERRY  LEWIS 
ED  WYNN 

and 

ANNA  MARIA 
ALBERGHETTI 

in  TECHNICOLOR® 


One-Eyed 
Jacks 

starring 

MARLON  BRANDO 

and 

KARL  MALDEN 

in  TECHNICOLOR® 
VISTAVISION* 


a  DINO  DE  LAURENTIIS 

production 


/-ENO  MALENOTTI 

production 

II:  SAVA6E 
(NOCENTS 

starring 

I1HONY  QUINN 
t  'OKO  TAN  I 

!  TECHNICOLOR® 
TECHNIRAMA® 


starring 

VAN  HEFLIN, 
CHARLES  LAUGHTON 


and 


MYLENE  DEMONGEOT 


a  PERLBERG-SEATON 

production 

ike  Pleasure 

of  h's  company 


starring 


FRED  ASTAIRE, 
DEBBIE  REYNOLDS, 
LILLI  PALMER 
a„dTAB  HUNTER 


in  TECHNICOLOR< 


IN  PRODUCTION 


a  JUROW-SHEPHERD 

production 

Breakfast 
at  Tiffany's 


starring 


AUDREY  HEPBURN 
GEORGE*  PEPPARD 

m  TECHNICOLOR® 


a  HAL  WALLIS 

production 

summer 
and  smoke 


starring 

LAURENCE  HARVEY 
GERALDINE  PAGE 

in  PANAVISION 


a  HOWARD  HAWKS 

production 

H ATARI I 

starring 

JOHN  WAYNE 

in  TECHNICOLOR® 


ON  THE 
DOUBLE 


starring 


DANNY  KAYE 

n  TECHNICOLOR* 
PANAVISION4 


a  JERRY  LEWIS 

production 

IADIES' 
MAN 


starring 

JERRY  LEWIS 
HELEN  f RAUBEL 


...ALL  FROM  PARAMOUNT! 


esday,  September  13,  1960 


Motion  Picture  Daily 


9 


wee  Nominated  for 
resident  of  TESMA 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  12.-Larry 
vee  of  Century  Projector  Co.,  who 
I;  been  vice-president  of  Theatre 
luipment     Supply  Manufacturers 
li'n.,  was  nominated  for  president 

■  the  annual  meeting  of  the  board 
i  TESMA  here  yesterday.  He  suc- 
i'ds  Tom  Lavezzi,  who  automatically 
Iximes  chairman  of  the  board. 
jUthough  nominations  must  be  rati- 
fd  by  the  membership,  they  are  re- 
rded  as  tantamount  to  election. 
]\lso  nominated  was  Arthur  Hatch, 
J:sident  of  Strong  Electric  Co.,  as 
|e-president  of  TESMA,  and  12  di- 

■  tors  were  selected. 

|\  discussion  of  how  best  TESMA 
|l  its  members  can  cooperate  in 
implying  the  industry  with  the  most 
syanced  equipment  with  which  to 
lip  meet  present  day  competition  oc- 
Jbied  a  large  part  of  the  annual 
feting. 


Pickus  Tells  of  Product  to  Come 
From  Alpha,  ACE  in  Annual  Report 


.  E.  Peek  Is  Elected 
resident  of  TEDA 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  12.-J.  El- 
an Peek,  who  has  been  chairman  of 
h  board  of  Theatre  Equipment 
j:alers  Ass'n.,  was  elected  president 
jer  the  board  eliminated  the  former 

sition  at  its  annual  meeting  here 
^sterday.  He  is  the  first  to  hold  the 
'le  since  TEDA  eliminated  the  presi- 

ntial  post  10  years  ago. 

Also,  under  the  reorganized  admin- 

rative  setup,  Phil  Wicker  of  Stand- 
.|1  Theatre  Equipment  was  elected 
I  e-president  and  secretary-treasurer, 
j  Regional    committeemen    will  be 

med  by  Peek  later  in  key  cities 
ihund  the  country. 

|A  joint  meeting  of  TESMA  and 
jSDA  delegates  today  exchanged 
«J;ws  on  improving  manufacturer- 
laler  cooperation  and  discussed  plans 
id  policies  for  the  ensuing  year. 


I  OA  Delegates  See 
Ijr.I.  Blues'  Preview 

From  THE  DAILY  Bureau 
I  LOS  ANGELES,  Sept.  12.  -  Rep- 
|  ientatives  of  more  than  3,000  of 
ie  nation's  independent  and  circuit 
Beatres  will  gather  at  the  Paramount 
;  udio  Theatre  tomorrow  to  hear  and 
l|3w  a  presentation  of  all  merchandis- 
\K  material  on  the  Hall  Wallis  pro- 
liction,  "G.I.  Blues,"  Elvis  Presley's 
I  ht  picture  since  his  release  from 
limy  service.  Presenting  the  mate- 

1  will  be  Jerry  Pickman,  Paramount 
( be-president.  He  will  be  assisted  by 
I  seph  Friedman,  exploitation  man- 
lier, and  Herb  Steinberg,  studio  pub- 
liity  manager. 

This  session  is  part  of  a  two-day 
Iries  of  special  events  for  visiting 

leatre  Owners  of  America  conven- 
1  >n  delegates  in  behalf  of  Hal  Wal- 
I'  "G.I.  Blues."  Tonight  the  theatre 
lenitives  attended  a  special  studio 

eview  of  the  picture,  which  is  set 

r  Thanksgiving  release. 


From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  12.  -  More  new  product  and  what  is  being  done 
about  it  were  the  principal  themes  of  Albert  M.  Pickus'  annual  report  as 
president  to  the  Theatre  Owners  of  America  board  of  directors  today.  The 
TOA  president  stressed  the  point  that 
he  considered  the  theme  most  im- 
portant for  the  future  of  exhibitors 
and  the  industry.  "Frankly,"  he  said, 
"there  will  be  no  tomorrow  unless  we 
have  the  product  to  keep  our  theatres 
operating  and  at  a  profit." 

Among  the  several  areas  in  which 
TOA  has  had  success  in  meeting  and 
coping  with  the  product  problem, 
Pickus  recounted  the  new  joint  com- 
mittee which  will  function  with  the 
Screen  Producers  Guild  (see  page  1); 
substantial  progress  on  the  plan  under 
which  America  Corporation's  subsid- 
iary, Alpha  Distributing  Co.,  will  pro- 
duce and  distribute  approximately  12 
new  pictures  a  year;  and  progress  of 
the  American  Congress  of  Exhibitors 
to  raise  the  necessary  money  to 
finance  production. 

William  Zeckendorf,  a  director  of 
America  Corp.,  will  report  in  full 
on  the  plans  for  Alpha  at  a  TOA  con- 
vention luncheon  Wednesday,  but  in 
the  meanwhile  Pickus  reported  that 
Alpha  has  agreed  to  submit  each  new 
film  project  to  a  TOA  committee  for 
approval  and  to  set  up  its  own  dis- 
tribution organization,  with  which 
TOA  will  cooperate,  to  service  ex- 
hibitors. 


Many  Details  to  Be  Worked  Out' 

"There  are  many  details  to  be 
worked  out,"  Pickus  said,  "but  to  me 
Alpha  represents  a  good  potential 
source  of  additional  pictures." 

On  the  ACE  plan,  the  TOA  pres- 
ident reported  that  $3,000,000  had 
been  raised  to  date.  S.  H.  Fabian, 
chairman  of  the  committee  in  charge 
of  the  plan  reported  its  details  to 
the  board  later  this  morning. 

The  TOA's  emphasis  on  strengthen- 
ing the  flow  of  product,  Pickus  said, 
is  necessary  because  indications  are 
that  "present  film  companies,  with 
their  stockholder  pressure  for  diversi- 
fication, their  interest  in  pay  televi- 
sion, and  their  current  stress  on  mak- 
ing fewer  but  bigger  pictures,  will 
increasingly  center  their  income  goals 
on  non-theatrical  sources." 

The  TOA  president  condemned  the 


Budd  Rogers  Is  Reported 
Alpha  Distribution  Head 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  12.  -  Budd 
Rogers  is  resigning  his  post  at  Em- 
bassy Pictures  to  accept  the  position 
as  distribution  head  for  the  new 
Alpha  Distributing  Co.,  subsidiary  of 
America  Corp.,  it  was  reported  here 
today. 

trend  "morally  as  well  as  ethically— 
because  these  companies  now  get  75 
per  cent  of  their  income  from  thea- 
tres—but it  is  a  trend  that  will  be 
difficult  to  stem." 

The  annual  report  outlined  the 
campaign  against  pay  television  now 
in  progress  under  the  chairmanship 
of  Philip  F.  Harling,  and  added,  "I 
don't  think  pay-tv  will  succeed,  be- 
cause I  can't  believe  the  public  will 
be  naive  enough  to  pay  for  something 
it  is  now  getting  free.  But,  in  the 
process  of  proving  an  economic  fail- 
ure it  could  do  great  harm  to  our 
theatres." 

The  report  also  related  the  organ- 
ization's success  in  the  fight  to  exempt 
theatres  from  the  new  Wages  and 
Hours  legislation,  and  told  of  relief 
brought  to  many  theatres  through  the 
operation  of  the  agreement  with  the 
Army  and  Air  Forces  Motion  Picture 
Service. 

Dues  Collections  Ample 

"Perhaps  the  most  heartening  thing 
to  me,"  Pickus  said,  "has  been  the 
growth  of  TOA  during  the  past  year. 
Our  dues  collections,  particularly  in 
the  face  of  difficult  business  condi- 
tions, have  been  most  gratifying.  We 
have  lived  within  our  budget.  And, 
we  have  gained  important  new  mem- 
bers." Among  these  he  listed  Loew's 
Theatres,  the  affiliation  of  the  Vir- 
ginia Motion  Picture  Theatres  Asso- 
ciation, Standard  of  Wisconsin, 
Chakeres  of  Ohio,  Pitts  of  Virginia 
and  Interborough  of  New  York. 


'Lore'  Continues  Big 

"Let's  Make  Love"  continued  to 
set  high  boxoffice  marks  in  its  New 
York  engagements  at  the  Paramount 
and  Trans-Lux  52nd  Street  Theatres 
at  the  weekend.  The  Paramount  took 
in  $38,000  for  the  four  days  beginning 
with  the  opening  on  Thursday,  and 
the  52nd  Street  did  better  than  $16,- 
500  for  the  corresponding  four  days. 
,  On  the  basis  of  the  figures,  Robert  K. 
Shapiro,  managing  director  of  the 
Paramount,  estimates  that  the  Broad- 
way showcase  will  gross  $51,000  for 
a  full  week,  and  the  management  of 
the  52nd  Street  figures  to  take  in 
$22,000  for  an  aggregate  total  of 
$73,000. 


Subscriber  Committee 

(Continued  from  page  1 ) 
has  done  so,  it  is  expected  a  meet- 
ing will  be  held   provided  enough 
members  of  the  ACE  executive  com- 
mittee can  be  present. 

More  than  $3,000,000  has  been  sub- 
scribed by  exhibitors  to  the  produc- 
tion company  financing  thus  far.  The 
new  committee  is  expected  to  decide 
how  much  additional  financing  may  be 
required  as  well  as  the  method  of 
raising  it. 

The  appointment  of  additional  com- 
mittees to  plan  administration  of  the 
new  company  and  propose  manage- 
ment for  it  also  was  approved  by  the 
meeting. 


Samuel  Pinanski 


Censors,  Minimum 
Pay  Compo  Items 


From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  ^.-Princi- 
pal activity  of  the  Council  of  Motion 
Picture  Organizations  for  the  past  year 
was  on  mini- 
m  u  m  wage 
and  censorship, 
Samuel  Pinan- 
ski, Compo  rep- 
resentative o  f 
Theatre  O  w  n- 
ers  of  America, 
told  the  TOA 
combined 
board  of  direc- 
tors and  execu- 
tive committee 
meeting  here 
today. 

"In  both  ef- 
forts," he  said,  "TOA  members  were, 
as  always,  conspicuously  in  the  fore." 

Pinanski  reviewed  the  TOA- 
Compo  efforts  to  fight  minimum  wage 
legislation  and  pointed  out  that  six 
of  the  eight  men  who  testified  before 
the  House  Labor  Committee  on  the 
detrimental  affect  of  pending  bills  on 
theatres  were  from  TOA. 

Urges  Continued  Effort 

"Their  successful  presentment,"  he 
said,  "coupled  with  theatre  letter  writ- 
ing and  industry  behind  the  scenes 
work,  resulted  in  specific  theatre  ex- 
emptions being  written  into  both  the 
House  and  Senate  versions  of  the 
bills."  Pinanski  warned  that  the  fight 
must  be  continued  next  year. 

Reporting  on  censorship,  he  said  it 
is  anticipated  that  the  censorship  kits 
compiled  by  Compo  will  be  needed 
greatly  next  winter  when  most  of  the 
state  legislatures  convene. 

The  Compo  publicity  network  has 
been  expanded  to  150  key  cities,  and 
"this  channel  could  be  most  helpful 
to  us  in  future  industry  emergencies," 
he  said. 

Compo  is  also  going  to  assist  in  the 
six-month  test  of  a  plan  to  assist  sub- 
sequent-run theatres  in  the  Western 
Pennsylvania  -  West  Virginia  area 
through  cooperative  advertising,  he 
reported.  The  test  plan  has  been  ap- 
proved by  the  general  sales  managers 
committee  and  the  advertising  and 
publicity  directors  committee  of  the 
Motion  Picture  Ass'n. 


Talks  Held  on  New  Unit 
For  Drive-in  Operators 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  12.  -  Repre- 
sentatives of  the  Texas  Drive-in  The- 
atre Owners  Ass'n.  conferred  with 
Theatre  Owners  of  America  officials 
at  the  weekend  on  a  proposal  by  the 
former  to  form  a  new  national  drive- 
in  owners  organization. 

TOA  officials  said  the  talks  had 
been  informal  and  inconclusive  but 
that  there  will  be  additional  talks  in 
the  next  few  days. 


10 


Motion  Picture  Daily 


television  Today 


TV  Set  Sales  Are 

i%  i  •   


Overseas  Investments  Aid  British  ATV 
To  Record  Profit  of  $15,087,324 

From  THE  DAILY  Bureau 

LONDON,  Sept.  9  (By  Air  Mail)-Investments  overseas  have  proved  par- 
ticularly gratifying,  reports  Prince  Littler,  chairman  of  Associated  Television 
(ATV),  in  his  annual  statement  revealing  a  record  profit  of  $15,087,324  to 
stockholders. 

The  group  has  now  become  sole 
owner  of  Independent  Television  Cor- 
poration, Inc.,  which  handles  the  dis- 
tribution of  ATV's  film  productions 
and  has  achieved  a  turnover  of  close 
to  $10,000,000. 

"During  most  of  the  period  under 
review  conditions  have  been  particu- 
larly difficult,  largely  because  of  the 
increasing  tendency  by  the  three  ma- 
jor networks  in  America  to  assume 
an  attitude  of  inflexibility  towards  pro- 
grams proposed  by  the  independent 
producing  companies.  Recently,  how- 
ever, there  have  been  signs  of  a  slight 
improvement  in  business  generally 
and  the  board  remains  of  the  opinion 
that  it  is  vital  for  ATV  to  have  a 
direct  outlet  to  the  American  market," 
comments  Littler. 


Has  Share  of  Halifax  Station 

In  Canada,  ATV  has  purchased  25 
per  cent  of  CJCH,  the  Halifax,  Nova 
Scotia,  radio  station  which  has  been 
awarded  the  license  for  independent 
commercial  television  in  that  area. 

Littler  further  reports:  "The  diver- 
sified interests  of  ATV's  wholly-own- 
ed Australian  subsidiary  continue  to 
prosper.  Commercial  radio  in  general 
is  maintaining  its  level  of  profit  and 
commercial  TV  is  expanding  rapidly. 
The  Sydney  Commercial  Television 
station  is  showing  increasing  profits 
and  the  Queensland  and  Adelaide  sta- 
tions are  rapidly  advancing  to  a  profit- 
making  stage.  Altogether  the  group's 
television  investments  in  Australia 
have  grown  in  value  to  a  sum  great- 
ly in  excess  of  the  amount  invested." 

The  ATV  chairman  concludes  his 
report  with  a  call  for  more  commer- 
cial TV  stations  in  the  U.K.,  each 
working  on  a  full  seven  days  a  week 
basis  "so  that  genuine  competition 
could  be  assured."  From  the  outset 
of  commercial  tv  here,  ATV's  opera- 
tions have  been  divided  between  Lon- 
don and  the  English  Midlands. 


TV  Academy  Sets  Up 
Lecture  Service  Bureau 

The  National  Academy  of  Televi- 
sion Arts  and  Sciences  has  introduced 
a  new  service  with  the  mailing  of 
brochures  to  over  500  colleges  an- 
nouncing its  public  information,  lec- 
ture and  service  bureau.  The  bureau 
will  provide  lecturers  and  advisors  in 
every  phase  of  television  for  college 
courses,  to  aid  in  setting  up  commu- 
nication centers  and  broadcast  facili- 
ties, and  to  help  in  planning  programs 
for  closed-circuit  courses  and  broad- 
casts over  college  and  commercial 
stations. 

The  bureau  is  manned  by  volun- 
teers from  among  the  Academy's  6,000 
members  in  chapters  in  Los  Angeles, 
New  York,  Baltimore,  Chicago,  Wash- 
ington, D.C.,  Seattle  and  Arizona. 
All  requests  for  lecture  and  advisory 
services  will  be  submitted  to  the 
Academy's  New  York  office,  which 
will  process  and  transmit  them  to  the 
chapter  in  the  area  of  the  school 
wherever  possible. 

Headed  by  Hal  Davis 

The  establishment  of  the  bureau, 
headed  by  Hal  Davis  of  the  Grey 
Advertising  Agency,  is  the  result  of 
more  than  a  year  of  research  into  the 
needs  of  colleges  and  universities  as 
they  turn  increasingly  to  television  as 
a  teaching  tool  and  become  more  in- 
volved in  preparing  programs  through 
newly  -  established  communications 
centers.  The  Academy  will  attempt 
to  answer  the  need  for  material, 
speeches  and  advice  through  its  pro- 
fessional membership  working  in  all 
phases  of  tv. 


Seven  Arts  Ready  with 
40  Warner  Post-1 948s 


in 


Special  to  THE  DAILY 

OSLO,  Norway,  Sept.  8  (By  Air 
Mail)  —  Regular  television  transmis- 
sions on  Norway's  tv  network  have 
started.  Norwegian  transmitters  now 
cover  districts  that  include  1  million 
of  the  country's  3.5  million  people. 
Some  20,000  tv  sets  have  been  sold, 
and  strenuous  sales  efforts  are  being 
made  to  sell  both  domestic  and  for- 
eign-made receivers. 

Initially,  television  transmission  time 
is  being  limited  to  eight  hours  a  week. 
Revenue  is  derived  from  the  Kr.  100 
annual  license  fee  paid  by  each  set 
owner,  since  tv  is  non-commercial. 
The  network  now  includes  three 
transmitters  and  two  frequency  con- 
verters. A  transmitter  in  Oslo,  cover- 
ing an  area  with  about  500,000  resi- 
dents, will  be  boosted  from  10  kw 
to  100  kw  when  finished  in  1961-62. 
The  Bergen  transmitter  serves  some 
300,000  in  West  Norway.  Construc- 
tion plans  call  for  expansion  of  the 
1  kw  Kongsberg  transmitter  to  60 
kw,  and  replacement  of  the  frequency 
converters  at  Skien  -  Porsgrunn  and 
Kongsvinger  by  transmitters  of  60  kw 
and   10  kw  respectively. 

U.  S.  Serials  and  Newscasts 

Norwegian  Broadcasting  Company's 
tv  programming  presents  features  from 
Eurovision  and  Scandinavia's  Nor- 
division,  plus  U.S.  serials  and  news- 
casts. 

Tv  will  reach  about  80  per  cent  of 
the  population  by  1970.  For  20  per 
cent  of  the  people,  living  on  moun- 
tains where  transmission  is  imprac- 
ticable, there  will  be  no  tv. 

NBC  Readies  Premiere 
Of  Interview  Program 

"Here's  Hollywood,"  a  new  daytime 
series  of  interviews  with  entertain- 
ment stars,  co-hosted  by  Dean  Miller 
and  Joanne  Jordan,  premieres  Mon- 
day, Sept.  26,  over  the  NBC-TV  Net- 
work as  a  Monday-through-Friday 
(4:30-5  P.M.,  NYT)  series. 

One  top  star  will  be  interviewed 
each  day  on  the  program  but  if  a  par- 
ticular interview  generates  a  great 
deal  of  interest,  it  will  be  allowed  to 
continue  for  two  or  three  shows.  The 
interviews  will  be  taped  at  stars' 
homes,  studios  and  other  locations  ac- 
cessible to  the  mobile  unit  used. 


HUGO  A.CAS0UR0       MARTIN  GOTTLIEB 

-film  effects,  inc. 

1600  BROADWAY,  ti.Y.  19 
PLAZA  7-2098 

•  OPTICAL  EFFECTS       •  STAND  PHOTOGRAPHY 
•  ANIMATION              •  TITLES 

•  ART  WORK             •  S 6- Wand  COLOR 

A  Comp/eTe  Service  for  Film  Producer? 

Bob  Hope  Signs  New 
5-Year  Deal  with  NBC 

Bob  Hope  has  signed  a  new  five- 
year  contract  with  the  National 
Broadcasting  Company  for  his  serv- 
ices in  television,  it  was  announced 
by  Robert  E.  Kintner,  president  of 
NBC.  Under  terms  of  the  new  agree- 
ment, Hope  will  star  in  from  six  to 
eight  one-hour  specials  each  year,  and 
will  be  available  for  one  two-hour 
show  each  season. 


Seven  Arts  Associated,  television 
distributing  arm  of  Seven  Arts  Pro- 
ductions, Ltd.,  will  begin  sale  to  tv 
stations  next  week  of  a  block  of  40  of 
the  post-1948  films  it  acquired  from 
Warner  Bros.  The  pictures  are  part 
of  the  122  in  the  deal  delayed  by  the 
suit  of  the  American  Federation  of 
Musicians  against  Warners  seeking  to 
force  the  company  to  negotiate  over 
payments  to  musicians  before  consum- 
mating a  sale  of  post-1948s. 

At  a  press  conference  here  yester- 
day W.  Robert  Rich,  vice-president 
and  general  sales  manager  of  Seven 


Tuesday,  September  13,  ig{ 

Olympics  on  Eidophor 
For  Parisian  Audience 

Special  to  THE  DAILY 

PARIS,  Sept.  8  (By  Air  Mail).-lJ 
Gaumont  circuit  is  experimenting  vvij 
the  Eidophor  large  screen  televis;; 
system  to  bring  first  hand  pictures 
the  Olympic  games  to  French  ami 
ences.  Installed  at  the  Bosquet-Gil 
mont  Theatre  here,  the  Swiss  appaij 
tus  receives  signals  directly  from  l| 
Olympic  stadium  in  Rome  and  pi 
jects  them  on  the  theatre  sere 
Images  so  far  have  been  clear  a 
technically  satisfactory. 

The  games  are  shown  at  varioj; 
times  of  the  day,  even  though  I 
time  of  transmission  may  require 
terruption  of  the  feature  picture.  ; 

'High  Time,'  Will  Mar 
Premiere  of  Picture 

"High    Time"    will    be  launch 
Thursday  evening  by  20th  Cenrui 
Fox  at  the  Warner  Theatre  with  o» 
of  the  most  spectacular  displays 
exploitational  activities  of  the  seasc! 

Highlighted  by  a  towering  tramp 
line  act  with  Olympic  stars  and  clow 
on  a  forty-foot  flat-bed  truck,  t 
"double-header"  preview  will  ha 
two  "shows"  or  series  of  attractio' 
outside  the  theatre,  one  at  8:30  as 
the  other  at  10:30  P.M. 

The  Doremus  Drum  and  Bu£ 
Corps  will  lead  a  parade  of  sta 
which  include  the  new  Miss  Amerit; 
Nancy  Anne  Fleming,  Juliette  Grec 
Carol  Lynley,  Julie  Newmar,  Fabia, 
Sal  Mineo,  Frankie  Avalon,  T 
Rheingold  Girls  and  many  othe: 
down  Broadway  from  a  special  pre 
diner  to  be  held  at  Leone's  befo 
the  event. 

The  clowns  and  athletes  will  pe 
form  for  the  crowds  not  only  for  tl 
preview,  but  will  be  seen  on  Broa 
way  in  a  gala  show  on  Friday  evenin 
and  Saturday  morning,  from  9  to  J 
A.M.  for  the  crowds  of  youngste 
expected  to  swarm  to  the  Warner  f 
the  premiere  run  of  the  film. 

'Heaven  on  Earth9  Slate 

The  American-Italian  co-produ 
tion,  "Heaven  on  Earth,"  filmed  wi 
cooperation  of  the  Vatican  in  Rom 
will  follow  the  current  attraction  in 
the  55th  Street  playhouse  here.  Tlj 
JB  Film  Enterprises  release  was  ©I 
produced  by  Dominick  Franco  ar 
Fulvia  Lucisano. 


Arts  Associated,  said  the  films  will  t 
offered  on  a  picture-by-picture  bas; 
as  well  as  sold  in  a  block. 

Seven  Arts  acquired  the  Warnii 
pictures  for  $11,000,000  with  the  ui 
derstanding  that  once  the  $11,000 
000  advance  and  distribution  costs  an 
fees  of  Seven  Arts  were  realize! 
Seven  Arts  and  Warners  will  becorr 
equal  partners  of  the  profits  from  th 
films. 

Some  of  the  titles  to  be  availab! 
next  week  are  "The  Prince  and  tfi 
Showgirl,"  "Strangers  on  a  Train 
"The  High  and  the  Mighty,"  "Sprim 
field  Rifle,"  "A  Star  is  Born,"  an 
"Hondo." 


Now  Available 
in  New  Edition 

Foreword  by  EDWARD  P.  CURTIS 

How  this  Century's 
motion  picture  emerged  from 
the  vision  and  persistent  prob- 
ing of  genius  through  the  ages, 
told  in  191  fascinating  pages, 
plus  illustration  inserts,  Chron- 
ology, Bibliography,  Index. 


"'Magic  Shadows'  tells  the  complete 
story  of  the  origin  of  movies,  for  the  first 
time  from  original  sources.  .  .  .  The  book 
is  a  unique  product  and  should  he  treas- 
ured by  anyone  interested  in  motion  pic- 
tures." — U.  S.  Camera  Magazine. 

"Quigley  has  made  a  fascinating  story 
of  just  the  right  length  for  general  read- 
ing .  .  .  and  it  is  important,  too,  for  stu- 
dents of  the  cinema." — Los  Angeles 
Times. 

"The  first  thorough  and  systematic  re- 
view of  a  field  which  has  in  the  past  en- 
couraged so  much  glib  romancing." — 
Sight  and  Sound  (England) . 


lotion  Pictures 

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'  the  Or 

The  Story  of 

its                         fflffljffifflf  'gmHi 

by  M^JIHlHlB^W 
MARTIN  QUIGLEY,  JR. 

QUIGLEY  BOOKSHOP 
1270  Sixth  Avenue 
Rockefeller  Center 
New  York  20,  New  York 

Gentlemen: 

Send  me  copy(ies)  of  MAGIC  SHADOWS— The  Story  of  the  Origin 

of  Motion  Pictures  by  Martin  Quigley,  Jr.,  at  $4.50  per  copy. 

□  Check  enclosed. 

□  Send  a  bill. 

Name  .._  _  

Address  .._  _  _  _  _  


■Hill 


IMMlinilll—M 


12 


Motion  Picture  Daily 


Scully  Named 

( Continued  from  page  1 ) 
national  convention,  which  is  to  be 
held  by  Variety  Clubs  International 
in  Miami  on  April  25-29,  1961. 

Announcement  of  Scully's  accept- 
ance of  this  post  was  made  jointly  by 
Edward  Melniker,  chief  barker  of  the 
host  tent,  and  International  Chief 
Barker  Edward  Emanuel.  Scully 
served  with  Famous-Players,  MGM, 
and  Universal,  of  which  he  was  vice- 
president  and  general  sales  manager. 
He  retired  to  Miami  some  years  ago 
and  has  served  the  industry  as  a  con- 
sultant. 

Herbert  Coleman  Forms 
Own  Production  Firm 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  12.-Producer 
Herbert  Coleman  has  formed  his  own 
company,  Herbert  Coleman  Produc- 
tions, and  has  acquired  motion  pic- 
ture rights  to  three  original  stories, 
the  first  being  "Dory  Fleet,"  an  ad- 
venture tale  by  Willard  and  Mary 
Willingham. 

Other  properties  on  Coleman's  slate 
are  "My  Italian  Affair,"  by  Dick  Nel- 
son to  be  filmed  on  location  in  Rome, 
and  "The  Sourk,"  an  original  sus- 
pense story  by  Irving  Cooper. 

Because  of  his  desire  to  enter  in- 
dependent motion  picture  production 
Coleman  will  not  renew  his  year's 
contract  with  Revue,  which  concludes 
Sept.  30. 

Prior  to  his  television  activities,  he 
was  long  associated  with  Alfred 
Hitchcock  as  associate  producer  on 
feature  films. 


To  Sing  at  TO  A  Meet 

LOS  ANGELES,  Sept.  12.-Theatre 
Owners  of  America's  13th  annual 
convention  will  get  off  to  a  patriotic 
"democratic"  start  here.  "The  Star 
Spangled  Banner"  opening  the  con- 
vention tomorrow  morning  at  the  Am- 
bassador Hotel  will  be  sung  by  Alma 
Pedroza,  who  performed  a  similar 
duty  at  the  opening  of  the  Democratic 
national  convention  in  Los  Angeles 
last  July. 

Karp,  Sinatra  in  Deal 

HOLLYWOOD,  Sept.  12.  -  Jack 
Karp,  head  of  the  Paramount  studio, 
has  announced  finalization  of  a  deal 
with  Frank  Sinatra  to  star  in  an  origi- 
nal Mel  Shavelson  and  Jack  Rose 
comedy-drama  with  music,  "Walking 
Happy,"  which  is  slated  for  produc- 
tion in  early  spring  of  1961.  Shavel- 
son will  direct  and  Rose  will  produce 
the  technicolor  film. 


REVIEW: 

Desire  in  the  Dust 

API — 20th-Fox — CinemaScope 


Hollywood,  Sept.  12t 

Intriguing  character  studies  woven  into  an  absorbing,  well-written 
screenplay  by  Charles  Lang,  and  brought  to  life  with  earthy  direction  by- 
William  F.  Claxton,  who  also  produced  the  adult  drama,  supply  the 
elements  that  make  this  worthy  of  important  playing  time. 

Heading  the  cast  are  Raymond  Burr  and  Martha  Hyer  in  what  will 
be  considered  "offbeat"  roles  to  their  more  familiar  type.  Burr  forsakes 
his  popular  Perry  Mason  television  character  to  appear  in  this  as  an  am- 
bitious landowner  in  the  deep  South  with  dreams  of  running  for  governor 
of  the  state.  Miss  Hyer  departs  her  usually  cool  demeanor  for  the  role 
of  Burr's  sexy  daughter  with  a  careless  regard  for  morals. 

Joan  Bennett  is  also  starred,  along  with  Ken  Scott  and  Brett  Halsey.; 
Douglas  Fowlev  is  a  standout  as  a  toothless  sharecropper  on  Burr's  land 
and  father  of  Scott. 

Others  who  register  importantly  are  Edward  Binns,  fearless  small 
town  newspaper  publisher;  Kelly  Thordsen,  a  sheriff  and  flunky  for 
Burr;  and  Maggie  Mahoney  as  one  of  Fowley's  daughters. 

The  film  also  provides  an  opportunity  to  introduce  two  new  players 
for  tomorrow's  marquees:  Anne  Helm,  young  and  adorable,  Fowley's 
other  daughter;  and  Jack  Ging,  with  a  sensitive  portrayal  of  Burr's  son 
in  love  with  Miss  Helm. 

Produced  in  its  entirety  in  and  around  a  small  Southern  town,  the 
film,  based  on  Harry  Whittington's  novel  of  the  same  name,  establishes 
Scott  as  a  man  who  spent  six  years  on  a  chain  gang  for  killing  Burr's 
10-vear  old  son  in  an  auto  accident. 

He  returns  to  his  home  to  face  the  stigma  of  being  looked  upon  as 
a  murderer  and  a  convict.  He  revives  a  "torrid"  love  affair  with  Miss  Hyer, 
but  becomes  a  vengeful,  angry  young  man  when  he  learns  that  she 
had  married  Halsey,  a  doctor,  while  he  was  away  serving  time.  It  be- 
comes evident  that  he  took  her  blame  for  her  young  brother's  accident. 

Scott  incites  Halsev  about  his  wife's  infidelity,  which  is  verified  as  he 
catches  Scott  and  Miss  Hyer  in  an  embrace  at  Burr's  hunting  lodge. 
Miss  Hyer,  sensing  Scott  had  invited  her  husband  to  spy  on  them,  shoots 
and  wounds  Scott  to  defend  her  "innocence,"  claiming  she  was  being 
raped. 

Burr  uses  her  story  as  an  excuse  to  trv  and  have  Scott  killed  by  the 
sheriff;  but  his  scheme  backfires  when  Miss  Bennett,  Burr's  nearly  insane 
wife,  comes  to  her  senses  and  discloses  Miss  Hyer's  drunk-driving  re- 
sponsibility for  the  death  of  her  young  boy.  The  film  ends  on  a  happier 
note  for  Scott  as  he  presents  his  father  with  a  deed  to  the  sharecropping 
land,  which  he  was  able  to  get  from  Burr  as  a  token  payment  for  taking 
the  blame  of  Miss  Hyer's  crime. 

Robert  L.  Lippert  was  executive  producer  of  the  film. 
Release  in  October,  1960.  Running  time,  105  minutes. 

Samuel  D.  Berns 


FPCC  Mee 


Report  Hiser  on  Block 

WASHINGTON,  Sept.  12.— It  is  un- 
derstood that  negotiations  for  the  pur- 
chase of  the  Hiser  Theatre  in  Beth- 
esda,  Md.,  are  being  carried  on  by 
the  K-B  circuit.  A  spokesman  for  K-B 
would  make  no  comment  to  reporters. 

The  Hiser,  a  long-established  sub- 
urban house,  has  recently  been  pick- 
eted because  of  its  segregated  pa- 
tronage policy. 


Jack  Foreman  to  Head 
Samuel  Goldwyn  Studio 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  12.  -  Jack 
Foreman  has  been  engaged  as  gen- 
eral manager  of  the  Samuel  Goldwyn 
studio,  it  was  announced  today  by 
Goldwyn.  He  will  be  in  charge  of  all 
studio  operations,  starting  immediate- 
ly- 

Foreman  has  been  associated  with 
die  CBS-TV  network  for  past  11 
years. 

Stark  Signs  Holden 

HOLLYWOOD,  Sept.  12.-Producer 
Ray  Stark  has  signed  William  Holden 
to  star  in  "The  Hunt  for  Kimathi," 
multi-million-dollar  adventure  drama 
which  Stark  will  film  in  Kenya,  Africa, 
next  spring. 


Copyright  Law  Now 
Waives  Gov't  Immunity 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  12.  -  The 
President  has  signed  into  law  a  bill 
which  waives  the  immunity  of  the 
government  for  copyright  infringe- 
ments by  the  U.S.  or  by  government 
contractors.  It  does  not  have  any  im- 
mediate application  to  the  motion 
picture  industry.  The  measure  was 
proposed  by  the  copyright  office  as  a 
routine  measure  to  make  the  copy- 
right law  parallel  with  the  patent  law. 

Under  the  new  law,  suit  may  be 
brought  in  the  court  of  claims  for 
infringements.  The  government  re- 
mains immune  against  infringement 
claims  that  arise  in  foreign  countries. 

The  bill,  according  to  the  House 
Judiciary   Committee,    permits  suits 


(Continued  from  page  1) 

lowing  a  reading  of  statistics  by  vii 
president  Rube  Bolstad  that  "if 
don't  bear  down  there  won't  be  a 
statistics."  He  added  that  widi  liber 
ization  of  motion  picture  code  "| 
haven't  taken  full  advantage  of  I) 
changes." 

Among  those  who  addressed  II 
convention  were  C.  Glenn  Norrisa 
20th  Century-Fox;  Rube  Jackter  af 
Abe  Montague  of  Columbia,  and  !1 
Deneau  of  Paramount. 

The  future  of  the  industry  lies  m 
supplying  entertainment  for  thea| 
audiences  in  the  United  States  al 
Canada.   Montague,   executive  vii. 
president  of  Columbia,  told  the  da 
gates.  He,  Rube  Jackter,  vice-pn 
dent  and  general  sales  manager, 
Robert  S.  Ferguson,  national  direct 
of  advertising,  publicity  and  exploit,  \ 
tion,  discussed  Columbia's  part  in  ts ' 
future. 

Outlining    forthcoming  Columi 
pictures,   Jackter  observed  that  I 
company's    new    pictures    were  (s 
timely  and  fitting  in  Canada  as  tl! 
were  in  the  United  States  or  in  y 
other  country.  He  mentioned  parti 
larly  "Fast  and  Sexy,"  starring  G 
Lollobrigida  who  is  now  a  resident 
Canada. 

Ferguson  warned  of  stiffer  cc 
petition  from  other  entertainm 
media  and  pointed  out  how  his  cc 
pany  helps  theatremen  meet  this 
pre-selling  pictures  on  a  long-te 
basis.  He  illustrated  this  with  cc 
slides  showing  the  campaign 
"Song  without  End." 

Among  those  speaking  tomon 
will  be  Robert  Mochrie  of  M-G 
and  Charles  Boasberg  of  War 
Brothers. 

Majors  Sued  Again  in 
Holiday  Theatre  Case 

A  treble  damages  action  with 
amounts  specified  was  filed  agai 
the  eight  major  film  distributors 
New  York  Federal  Court  yesterday 
Michael  Rose  Productions,  Inc.  1 
is  a  continuation  of  the  suit  filed 
Michael  Rose,  former  operator  of 
Holiday  (now  Forum)  Theatre  he 
charging  the  distributors  with  refusg 
to  supply  him  with  product. 

First  filed  in  1954,  the  suit  was  cf4 
missed  by  Judge  William  B.  Herlais 
because  of  a  release  signed  by  Rc. 
He  appealed,  and  the  Court  of  l\ 
peals  ruled  that  the  Herlands  decis  l 
was  not  appealable.  They  rerun"' 
the  case  to  the  New  York  court  f 
jurisdiction. 

In  the  new  action  Rose  charges  p 
was  forced  to  close  the  Holiday  i 
November,  1956,  because  he  coij 
not  obtain  product. 


against  government  contractors  COT 
where  the  infringement  has  had  t| 
consent  of  the  government.  It  does  tL 
alter  the  denial  of  a  copyright  H 
work  done  by  government  employe! 
while  on  the  job  "or  in  the  prepaM 
tion  of  which  government  time,  mail 
rial  or  facilities  were  used." 


MOTION  PICTURE 


0US8,  NO.  52 


NEW  YORK,  U.S.A.,  WEDNESDAY,  SEPTEMBER  14,  1960 


TEN  CENTS 


15  71  Per  Share 
—/  

I'  Earnings 
1,204,224 
I  39  Weeks 


oi^pares  with  $104,647 
aine  Period  Last  Year 


Mversal  Pictures  in  the  39  weeks 
id»'  July  30  had  consolidated  net 
iriigs  of  $5,204,224,  after  a  pro- 
13   of  $5,- 
SOjlO  for 
Bd  taxes 
i  jicome,  it 
■M  reported 
&  t  e  r  d  a  y 
I  [lilton  R. 
acj  ill,  presi- 

A  ;r  d  i  v  i- 
en|  on  pre- 
M  stock, 
u  h  consoli- 
m  net  earn- 
ig«  amounted 
■.71  p  e  r 
lai  on  889,390  shares  of  common 
'   ( Continued  on  page  2 ) 


Milton  R.  Rackmil 


|s  Six-Month  Net 
but  at  $1,678,000 

§:  first-half  net  earnings  for  1960 

■  lited  Artists,  after  provision  for 

■  of  $1,290,000,  were  $1,678,000 
Sired   with   $1,597,000   for  the 

■  irable  period  of  the  previous 
Ait  was  announced  yesterday  by 

(Continued  on  page  2) 

tfjiors  Win  Anti-Trust 
ijt  by  Atlanta  Theatre 

m     Special  to  THE  DAILY 

I  LANTA,  Sept.  13.-An  Atlanta 
«?]  required  only  ten  minutes  yes- 

■  /  to  return  a  verdict  in  favor  of 
tiejnajor  distributors  and  Wilby- 
My  Theatres,  throwing  out  a 
S3,j  0,000  claim  filed  in  1955  by  B. 

( Continued  on  page  2 ) 


RK0  Theatres  a  Member  of 
Theatre  Owners  of  America 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  13.  -  RKO 
Theatres  has  joined  Theatre  Owners 
of  America,  adding  about  75  first 
class  theatres  to  the  TOA  member- 
ship, delegates  to  the  annual  conven- 
tion were  told  by  S.  H.  Fabian,  TOA 
treasurer,  at  the  first  day's  luncheon 
today.  Sol  A.  Schwartz,  president,  and 
Harry  Mandel,  vice-president  of  RKO 
Theatres,  are  in  attendance  at  the 
convention. 

Loew's  theatres  joined  TOA  a  few 
weeks  ago.  Stanley  Warner  Theatres, 
National  Theatres  &  Television,  and 
American  Broadcasting  -  Paramount 
Theatres,  have  been  members  since 
TOA's  inception  13  years  ago. 


Col.,  Para.  Canadian  Co. 
Starts  Operations  Oct.  7 

Svecial  to  THE  DAILY 

TORONTO,  Sept.  13.  -  Affiliated 
Pictures  Corp.,  Ltd.,  the  company 
formed  by  Columbia  Pictures  and 
Paramount  Pictures  to  handle  Cana- 
dian distribution  of  their  product,  will 
officially  begin  operations  on  Oct.  1, 
it  was  reported  at  the  organization's 
( Continued  on  page  2 ) 


Addresses  TOA  Convention  as  ACE  Chairman 

Fabian  Hits  Majors 
On  TV  Sales,  Product 

Calls  Release  of  Pre-1948s  'Reckless'; 
Blames  Production  Cut  for  4The  Most 
Vicious  Sellers'  Market  in  Film  History' 

By  SHERWIN  KANE 
(TOA  Convention  Pictures  on  Page  6) 

LOS  ANGELES,  Sept.  13.— Major  production-distribution  companies  were 
held  responsible  at  Theatre  Owners  of  America's  convention  here  today  for 
having  dealt  "two  shattering  blows  at  exhibition"  in  their  "reckless"  sales  of 
 pre  -  1948  film 

'Tomorrow*  the  Theme 
Of  TOA-Meet  Speakers 


By  MARTIN  QUIGLEY,  Jr. 

LOS  ANGELES,  Sept.  13.-Theatre 
Owners  of  America's  13th  annual  con- 
vention, with  its  theme  of  "Make  Way 
for  Tomorrow,"  was  opened  with  a 
resounding  fanfare  of  showmanship 
by  Robert  W.  Selig,  executive  vice- 
president  of  National  Theatres  & 
Television  at  the  Ambassador  Hotel 
(Continued  on  page  7) 


Warn  Fight  to  Exempt  Theatres  from 
Minimum  Pay  Bill  To  Be  Harder  in  '61 

Reporting  on  the  recent  minimum  wage  campaign,  the  COMPO  national 
campaign  committee  gave  warning  yesterday  that  new  minimum  wage  legis- 
lation is  certain  to  be  introduced  at  the  next  session  of  Congress  and  that  an- 
other campaign  to  exempt  theatre  em- 


libraries  to  tele- 
vision and  in 
reducing  their 
production  t  o 
"s  t  a  r  v  a  tion" 
levels  and 
thereby  creat- 
ing "the  most 
vicious  sellers' 
market  in  the 
history  of  our 
business." 

S.  H.  Fabian, 
head  of  Stanley 
Warner  Thea- 
tres, who  said  he  was  speaking  as 
chairman  of  the  American  Congress 
of  Exhibitors  and  head  of  its  commit- 
tee on  more  production,  told  the  first 
day  convention  luncheon  session  that 
the  ACE  production  company  to 
(Continued  on  page  6) 


S.  H.  Fabian 


ployees  will  be  a  virtual  necessity. 
"The  task  is  likely  to  be  more  diffi- 
cult," is  said,  "since  exemption  will 
be  more  vigorously  resisted."  The 
committee  recommended  that  Compo 
again  direct  the  effort. 

In  its  "final  report  for  1960,"  which 
was  sent  to  the  members  of  the  Compo 
governing  and  executive  committees 
and  to  all  minimum  wage  commit- 
tees throughout  the  country,  the 
committee  expressed  its  gratitude  to 
the  members  of  both  Houses  of  Con- 


gress who  gave  support  to  the  indus- 
try's campaign.  This  campaign  result- 
ed in  the  inclusion  of  clauses  specific- 
ally exempting  motion  picture  theatre 
employees  from  separate  bills  passed 
by  the  Senate  and  House  of  Repre- 
sentatives. Both  bills  died  when  Sen- 
ate and  House  conferees  failed  to 
agree  on  a  compromise. 

The  committee  urged  all  members 
of  the  industry  to  give  "concrete  evi- 
dence of  their  gratitude  to  Senators 
( Continued  on  page  2 ) 


Film  Trailer  Systems 
Compared  by  Rohbins 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  13.  -  Over 
the  years,  National  Screen  Service's 
"weekly  service  plan"  has  saved  ex- 
hibitors thousands  of  dollars  each 
week  as  against  a  "per  trailer"  pur- 
chase arrangement,  Burton  Robbins, 
NSS  president,  told  the  Theatre  Own- 
ers of  America's  first  convention 
luncheon  session  here  today.  He  added 
(Continued  on  page  7) 


HRU 


WELCOME 


DELEGATES/ 


Motion  Picture  Daily 


Wednesday,  September  14, 


10 


PERSONAL 
MENTION 


FJ.  A.  McCarthy,  Universal  Pic- 
•  tures  assistant  general  sales 
manager  and  sales  head  for  "Sparta- 
cus,"  will  leave  New  York  today  for 
Buffalo.  He  will  return  on  Friday 
and  leave  here  again  on  Monday  for 
San  Francisco. 

• 

Harry  Mandel,  vice-president  of 
RKO  Theatres,  will  return  to  New 
York  tomorrow  from  the  Coast. 
• 

Jack  Wright,  manager  of  the  Sa- 
voy Theatre,  Brighton,  England,  will 
leave  there  with  Mrs.  Wright  tomor- 
row for  New  York.  The  trip  repre- 
sents the  first  prize  in  the  1959  man- 
agers contest  of  Associated  British 
Cinemas. 

• 

Harry  Goldstein,  West  Coast  ex- 
ecutive of  United  Artists  Records,  and 
Norm  Nelson,  UAR  midwest  repre- 
sentative, have  arrived  in  New  York 
from  their  respective  territories. 
• 

Darryl  F.  Zanuck,  producer  of 
"The  Big  Gamble"  for  20th  Century- 
Fox,  and  Juliette  Greco  and  Davbd 
Wayne,  starred  in  the  picture,  have 
returned  to  New  York  from  Europe. 

Rename  Paul  Stoneham 
Head  of  LTD,  Oklahoma 

Special  to  THE  DAILY 

OKLAHOMA  CITY,  Okla.,  Sept. 
13.— Paul  Stoneham  was  re-elected 
president  of  United  Theatre  Owners 
of  Oklahoma  and  Texas  Panhandle  at 
the  annual  one-day  convention  yester- 
day attended  by  approximately  100 
members. 

Named  as  board  chairman  was  J.  S. 
Worley,  Shamrock,  Tex.;  first  vice- 
president,  Johnny  Jones,  Shawnee; 
second  vice-president,  Bernard  Mc- 
Kenna,  Norman;  third  vice-president, 
Jep  Holman,  Maysville,  and  secretary, 
H.  D.  Cox,  Binger. 

gems  of 
showmanship!... 


United  Artists 


by  national 
screen  servi< 


( Continued  from  page  1 ) 
Robert  S.  Benjamin,  chairman  of  the 
board. 

UA's  gross  world-wide  income  for 
the  first  half  of  1960  totalled  $51,- 
426,000  against  $44,844,000  for  the 
same  period  in  1959. 

The  six-month  net  represents  earn- 
ings of  $1.01  per  share,  compared 
with  96  cents  per  share  for  the  first 
half  of  1959.  The  above  per  share 
earnings  were  based  on  1,664,218 
shares  outstanding  on  July  2,  1960, 
and  July  4,  1959. 

Majors  Win  Suit 

(Continued  from  page  1) 
&  B.  Theatres,  for  anti-trust  viola- 
tions against  its  Peachtree  Art  Thea- 
tre. 

A  few  days  before  trial  plaintiff 
paid  $16,000  on  distributors'  counter- 
claims for  fraudulent  reporting  of 
boxoffice  receipts. 

Plaintiff  was  represented  by  George 
F.  Ryan;  the  distributors  by  Robert 
S.  Sams;  Wilby-Kincey  by  Colquitt 
Carter. 


Columbia,  Paramount 

( Continued  from  page  1 ) 

first  national  sales  meet  in  this  city. 

Here  from  New  York  for  the  first 
meeting  of  the  new  company  were 
Columbia  executive  vice-president  A. 
Montague  and  vice-president  and  gen- 
eral sales  manager  Rube  Jackter  and 
Paramount  Film  Distributing  Co.  vice- 
president  Sidney  Deneau.  Also  pre- 
sent are  Columbia  home  office  execu- 
tive Bernard  Birnbaum  and  director  of 
advertising  and  publicity  Robert  S. 
Ferguson  and  the  respective  branch 
operations  managers,  H.  C.  Kaufman 
for  Columbia  and  Martin  Shank  for 
Paramoxmt. 

Heading  the  Canadian  delegation 
are  Gordon  Lightstone,  who  will  be 
managing  director  of  Affiliated;  Har- 
very  Harnick,  general  sales  manager 
of  the  new  company;  and  Mickey 
Stevenson,  who  will  assume  the  duties 
of  assistant  to  the  general  sales  man- 
ager. Also  here  is  Louis  Rosenfeld, 
who  will  continue  to  function  as  sen- 
ior executive  of  Columbia  Pictures 
of  Canada,  Ltd. 

Present  from  the  Canadian  head 
offices  of  Columbia  and  Paramount 
are  R.  E.  Smith,  of  the  former,  and 
Ernest  Heath.  Win  Barron,  adver- 
tising director  of  Paramount  in  Can- 
ada, was  also  on  hand. 


Ad-Pub  Group  to  Meet 

The  advertising  and  publicity  direc- 
tors committee  of  the  Motion  Picture 
Ass'n.  will  hold  its  regular  monthlv 
meeting  next  Tuesday  instead  of 
Thursday  because  of  Rosh  Hoshanna. 
An  agenda  for  the  meeting  is  now  be- 
ing prepared. 


Humane  Group,  MPA  Mark 
20  Years  of  Association 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  13.  -  The 
American  Humane  Association  has  re- 
ceived a  letter  from  the  Production 
Code  Administration  of  the  Motion 
Picture  Association  hailing  the  twen- 
tieth anniversary  of  close  cooperation 
between  the  two  groups.  Congratula- 
tions have  also  been  extended  to  AHA 
by  B.  B.  Kahane,  president  of  the 
Academy  of  Motion  Picture  Arts  and 
Sciences. 

Since  1940  the  Production  Code 
has  provided  that  "in  the  production 
of  pictures  involving  animals,  the  pro- 
ducer shall  consult  with  the  autho- 
rized representative  of  the  American 
Humane  Association  and  invite  him 
to  be  present  during  the  staging  of 
such  animal  action."  The  major  tele- 
vision networks  later  named  the  AHA 
to  serve  in  a  similar  capacity. 


Famous  Artists  Corp. 
Expansion  Is  Planned 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  13.-Charles 
K.  Feldman,  president  of  Famous  Art- 
ists Corp.,  has  announced  an  associa- 
tion with  Harold  Goldman,  former 
executive  vice-president  of  National 
Telefilm  Associates,  to  develop  an  ex- 
pansion program  designed  for  Famous 
Artists  participatiion  in  every  phase 
of  the  entertainment  industry. 

Among  the  many  phases  of  the  pro- 
gram will  be  expansion  of  the  com- 
pany's foreign  as  well  as  domestic 
sales  operation.  Goldman  will  also 
probe  the  possibilities  of  active  par- 
ticipation by  Famous  Artists  in  pay- 
tv. 


Johnston  Delays  Return 

Eric  Johnston,  Motion  Picture  Ex- 
port Ass'n.  president,  now  on  a  film 
survey  of  Africa,  has  advised  his  New 
York  and  Washington  offices  that 
there  will  be  a  delay  on  his  return 
here.  Johnston  had  originally  been 
expected  to  arrive  here  today  from 
Rome  but  revised  plans  will  have  him 
there  next  Monday  and  not  back  in 
the  U.S.  until  probably  Sept.  21.  Ac- 
companying Johnston  on  his  trip  is 
Ralph  Hetzel,  MPEA  vice-president. 

B.  Ross  Joins  Murray 

The  appointment  of  Beatrice  Ross 
as  director  of  advertising  and  pub- 
licity of  K.  Gordon  Murray  Produc- 
tions was  announced  yesterday  by  the 
company  president.  Murray  is  launch- 
ing "Santa  Claus"  as  the  first  feature 
on  his  schedule  of  regular  releases. 
Miss  Ross  was  formerly  director  of 
advertising  and  publicity  of  Republic 
Pictures. 


Universal 


( Continued  from  page  1 ) 
stock  outstanding,  excluding  sharJ 
the  treasury  of  the  company,  a 
July  30. 

For  the  39  weeks  ended  Aus 
1959,  the  company  reported  cor! 
dated  net  earnings  of  $104,647 
provision  of  $450,000  for  Fe< 
taxes  on  income.  After  providine 
dividends  on  preferred  stock,  thi: 
suited  in  a  loss  of  3  cents  per  s 
on  899,802  shares  of  common  s 
outstanding  at  Aug.  1,  1959. 
profit  is  exclusive  of  a  profit: 
$3,667,387  net  of  taxes,  resulting  i 
the  sale  of  the  studio. 


Warn  of  Fight 

( Continued  from  page  1 ) 
and  Congressmen,  especially  to 
members  of  the  House  Labor  Com 
tee's  subcommittee."  All  member 
the  House  of  Representatives 
one-third  of  the  Senate  membei 
are  up  for  election  this  fall 

The  report  described  the  camp 
as  "a  classic  demonstration  of  the 
fectiveness  of  that  united  industr) 
tion  which  is  the  essence  of  the  Co 
concept." 

Because  of  this  unity,  the  n 
stated,  "your  committee  was  abl 
operate  with  speed  and  vigor  inj 
taining  pertinent  statistics  and  or 
izing  campaign  committees  in  eac 
the  50  States." 

Commending  the  country's  ex 
tors  for  their  cooperation,  the  rti 
says:  "To  the  extent  that  they 
exemption  of  theatre  employees 
the  provisions  of  the  two  bills  pas 
by  the  Senate  and  Houseof  Repre;j 
atives  they  scored  a  magnificent 
cess,  and  for  this  they  deserve) 
greatest  credit." 


t 


The  ! 
finest 
carbons 
ever 
made... 

IM  ATIONA 

^„t^r  TRADE-MARK 

PROJECTOR 
CARBONS 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-m-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  F<e. 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinkv  Herman,  Eastern  Editor.  Hollywood  BurU. 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bureau*, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Mcin 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3 p- 
Cable  address:  '  Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagf. 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  f 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  sec|d 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  f- 


Vei  esday,  September  14,  1960 


- 


Motion  Picture  Daily 


[led  Says  Trailers 
;hM  'Sell  Not  Repel' 

j|i  From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  13.-Exhib- 
tor  ihould  give  careful  planning  to 
he  rogramming  of  trailers  just  as 
helfo  for  feature  and  short  subject 
iffejigs,  it  is  asserted  in  a  bulletin 
,y!e  Emergency  Defense  Commit- 
Bif  Allied  States  Ass'n.  issued 
ier 

"li  quality  of  certain  trailers  is 
ritjzed  by  EDC  as  "in  bad  taste" 
inchese  should  not  be  shown  on 
he  ro gram  when  a  family  audience 
iliri  is  the  feature  attraction.  Such 
'triiy"  trailers,  it  is  stated,  "more 


V 


than  sell. 


]jC  suggests  that  exhibitors  cut 
■he  "objectionable  part"  of  trail- 
■rsj'ln  extreme  instances,"  it  says, 
Mi  may  be  forced  to  use  only  the 
:itlpf  the  coming  attraction." 

|-ticular  emphasis  is  placed  on 
neV'  following  one  of  the  "sensa- 
m.  type"  trailers  with  a  trailerette 
iiiog  people  to  go  to  church  on 
Sway.  This  was  done  in  one  theatre 
raq.tly,  according  to  EDC,  which 
vGOts  the  exhibitor  who  did  it  as 
ncionly  operating  in  bad  taste  but 
ais  showing  ignorance  as  a  good 
.hciman." 


MW  England  Drive-Ins 
Dvastated  by  Storm 

Special  to  THE  DAILY 

«|)STON,    Sept.    13.  -  Hurricane 

■  ia's  damage  to  theatres  and  drive- 

■  i  the  outlying  areas  of  the  state 
vp  devastating  with  light  failure, 
tflBof  electrical  power,  fences  and 
aKns  blown  down,  causing  several 

■  -ins  along  the  south  shore  to 
M  down  for  the  season.  All  along 
the  oast  line  damage  was  severe  but 
mm  proper  did  not  feel  the  full 
ait  of  the  storm. 

:re,  all  shows  went  on  as  sched- 
with  no  power  failure  noted,  al- 
jh  business  was  off  as  much  as 
er  cent  in  some  downtown  thea- 
The  storm  hit  the  Cape  Cod  area 
day  before  the  scheduled  three- 
convention  of  Independent  Ex- 
ors,  Inc.,  of  New  England  when 
e-convention  board  of  directors 
ing  was  in  session  which  went  off 
heduled.  It  is  apparent  there  will 
o  interruption  of  the  plans  of  this 
al  conclave  which  starts  today 
continues     through  Thursday 


REVIEW: 

The  Dark  at  the  Top  of  the  Stairs 


)any  Golf  Rained  Out, 
t  Not  V.C.  Dinner 

Special  to  THE  DAILY 

.BANY,  N.  Y.,  Sept.  13.  -  The 
sty    Club's     19th    annual  golf 
lament  was  washed  out  yesterday 
Irenching  rains  which  inundated 
Shaker    Ridge    Country  Club 
se.  However,  140  members  and 
ts  who  braved  the  elements  to 
id  an  evening  dinner  produced 
fj  estimated     $1,000     for  Camp 
pfoher.  It  was  the  first  time  the 
lament  had  ever  been  rained  out. 
erbert  L.  Gaines,  Warner  Broth- 
er manager,  won  one  of  the  major 


Warner  Bros. 


When  "The  Dark  at  the  Top  of  the  Stairs"  opened  on  Broadway  late  in 
1957,  it  was  hailed  by  several  drama  critics  as  "the  finest  play  William 
Inge  ever  wrote."  Prior  to  that  the  talented  playwright  had  penned 
"Come  Back,  Little  Sheba,"  "Picnic,"  and  "Bus  Stop,"  all  of  which  were 
hits  on  the  stage  that  were  subsequently  made  into  commercially  suc- 
cessful films. 

Whether  "Dark"  will  now  join  that  select  group  of  screen  triumphs 
is  not  easy  to  predict.  It  has  several  strong  factors  working  for  it,  but  it 
has  some  handicaps,  too.  Hard  selling  is  indicated  for  exhibitors. 

On  the  credit  side,  most  importantly,  is  the  property  itself  and  the 
reputation  of  the  stage  success.  The  subject  has  wide  appeal:  "Dark" 
tells  a  story  of  small-town  family  life  (in  the  mid  western  U.S.  in  the 
'20's)  and  probes  in  particular  into  the  tensions  that  best  a  household 
of  four  (father,  mother,  son,  and  daughter). 

Above  all  else,  it  is  a  character  study,  and  Inge  has  analyzed  the  people 
with  incisive  skill.  The  problems  are  universal.  The  mother  and  father 
have  become  estranged  over  money  matters  and  the  frequent  absences 
of  the  husband  because  of  his  job  as  a  salesman.  She  also  suspects 
him  of  infidelity,  which  happens  not  to  be  true.  The  children  have  their 
difficulties,  too;  the  girl  is  shy  and  fearful  boys  won't  like  her;  and  her 
brother  is  bookish  and  reserved. 

Nothing  startling  happens  in  the  course  of  the  story.  These  are  average, 
every-day  people  who  do  average,  every-day  things.  High  points  of  the 
action  are  such  mundane  activities  as  buying  a  dress  for  the  daughter 
to  wear  to  a  prom;  the  arrival  for  a  short  visit  of  a  domineering  aunt 
and  the  dentist-husband  she  nags;  the  decision  of  the  wife  to  leave  her 
husband  and  her  change-of-heart;  the  father  losing  one  job  and  obtaining 
a  new  one;  and  the  death  in  a  car  accident  of  a  young  Jewish  lad  who 
is  the  first  bov  the  daughter  has  dated. 

There  is  some  rather  blunt  talk  about  the  sexual  relations  of  the  mother 
and  father  (he  is  frank  about  such  matters  while  she  tends  to  be  prudish) 
and  also  about  a  sexual  rift  between  the  aunt  and  her  husband. 

In  adapting  the  play  to  the  screen  Harriet  Frank,  Jr.  and  Irving  Ravetch 
have  worked  intelligently,  moving  the  action  around  more  fluidly,  ex- 
panding the  role  of  the  father,  and  creating  some  new  characters  where 
they  are  required.  But  while  the  main  events  are  generally  interesting 
and  sometimes  amusing,  they  are  somehow  not  as  emotionally  moving 
as  they  should  have  been.  The  fault  seems  to  lie  with  the  direction  of 
Delbert  Mann,  which  has  failed  to  draw  out  of  some  of  the  most  vital 
scenes  all  the  urgency  and  pathos  that  Inge  wrote  into  them. 

Mann  had  exceptional  actors  to  work  with,  if  none  of  strong  marquee 
value.  Robert  Preston  is  excellent  as  the  extroverted,  down-to-earth 
father  who  is  misunderstood  bv  his  wife.  Dorothy  McGuire  makes  the 
latter  soft  and  appealing,  and  Shirley  Knight  and  Richard  Eyer  are  good 
as  their  children.  Lee  Kinsolving  was  a  fine  choice  as  the  boy  friend  of 
the  daughter  and  Frank  Overton  effectively  repeats  his  stage  role  as  the 
dentist.  Furthermore,  there  is  a  wonderful  performance  from  Angela 
Lansburv  as  the  widow  Preston  is  suspected  of  romancing.  This  is  one 
of  the  roles  not  in  the  stage  play,  and  the  script  writers  deserve  special 
credit  for  creating  a  fine  new  part  which  Miss  Lansbury  acts  with  un- 
usual perception. 

In  one  of  the  major  roles,  however,  what  looked  like  inspired  casting 
has  misfired.  Eva  Arden  is  disappointing  in  the  role  of  the  aunt,  who 
may  be  a  comic  character  but  is  also  deserving  of  pity.  Miss  Arden  can 
still  make  an  audience  laugh,  but  in  the  serious  scenes  she  is  out  of  key. 

Re-creation  of  the  period  in  setting  and  costume  seems  authentic  in 
bright  Technicolor,  which  occasionally  invades  the  sombre  mood  of  some 
dramatic  scenes.  Michael  Garrison  produced. 
Running  time,  123  minutes.  Release,  in  October. 

Richard  Gertner 


awards— at  two-day  guesting,  with  his 
wife,  at  the  Concord  Hotel  in  the 
Catskills. 

District  Attorney  John  T.  Garry 
and   County   Judge   Martin  Schenck 


were  among  the  diners.  Charles  A. 
Smakwitz,  Stanley  Warner  zone  man- 
ager in  Newark,  N.  J.,  and  one-time 
chief  barker  of  Tent  No.  9,  also  was 
introduced. 


PEOPLE 


Donald  A.  Henderson,  treasurer  of 
20th  Century-Fox,  has  been  elected 
treasurer  and  chairman  of  the  finance 
committee  of  Athens  College,  Greece, 
an  American-sponsored  institution  of 
learning  founded  in  1925  by  Ameri- 
cans and  Greeks  for  Grecian  boys 
from  nine  to  19  years  of  age. 

□ 

Ralph  W.  Pries,  former  chief  bark- 
er of  the  Philadelphia  Variety  Club, 
Tent  No.  13,  and  an  executive  of 
Berlo  Vending  Co.  in  that  city,  has 
been  named  for  the  fifth  consecutive 
year  as  Pennsylvania  State  chairman 
for  the  March  of  Dimes  to  be  held 
during  the  month  of  January. 

□ 

Gene  Hudgens,  Jacksonville,  a 
veteran  of  23  years  in  the  industry, 
has  left  his  post  as  local  office  man- 
ager of  United  Artists  to  establish  a 
retail  store  in  Jackson,  Miss.  His  U.A. 
position  has  been  taken  over  by  O. 
Glenn  Gryder,  an  independent  booker 
in  Jacksonville  for  several  years. 

□ 

Gora  Lerma  has  been  named  suc- 
cessor to  Dorothy  Kolinsky  as  execu- 
tive secretary  of  the  Variety  Club  of 
Washington.  Miss  Kolinsky  resigned 
to  work  in  the  publicity  department 
of  B'nai  B'rith  in  the  nation's  capital. 

Upstate  Drive-ins  Hit 
By  Monday's  Hurricane 

Special  to  THE  DAILY 
ALBANY,  N.  Y.,  Sept.  ^.-Mon- 
day's hurricane-produced  torrential 
rains  forced  the  closing  of  many 
northeastern  New  York  drive-ins  and 
dented  business  in  conventional  thea- 
tres. The  darkenings  extended  as  far 
as  the  Canadian  border,  where  high 
winds  and  cold  weather  also  were 
reported.  One  automobiler  remaining 
open  reportedly  registered  an  admis- 
sion gross  of  less  than  $5. 

Albany,  not  as  hard  hit  as  some 
communities,  had  four  and  one-half 
inches  of  rain  in  the  downtown  sec- 
tion. Most  of  the  operations  have  re- 
sumed. 


Para.  Short  Previewed 

A  special  press  premiere  of  "The 
Big  A,"  second  subject  in  Paramount's 
new  Eastman  color  "Sports  Illustrated" 
series,  was  held  at  Aqueduct  Race 
Course  in  New  York  yesterday  in  con- 
junction with  ceremonies  celebrating 
the  first  anniversary  of  the  racing 
park.  Leslie  Winik,  executive  producer 
of  the  "Sports  Illustrated"  series,  and 
executives  of  the  New  York  Racing 
Association  were  hosts  to  more  than 
50  representatives  of  the  New  York 
trade  and  general  press. 

Rites  for  Hart's  Father 

Funeral  services  have  been  held 
here  for  Charles  Hart,  81,  father  of 
Samuel  Hart,  Allied  Artists  publicist, 
who  died  following  a  short  illness. 


The  most 
desirable  woman 

in  town! 

j 

and  the  easiest! 

to  find.! 

i 

just  call. 
BUtterf  ield 

8 


METRO-GOLDWYN-MAYER 


PRESENTS 


This  is  Liggett  .  .  .  who 
called  Gloria  whenever 
his  wife  was  away! 


This  is  Steve  .  .  .  who 
knew  that  no  one  man 
owned  Gloria! 


with 


co-starring 


ML 

BETTY  FIELD  •  JEFFREY  L 


Yl  ■  KAY  MEDFORD  •  SUSAN  OLIVER  •  ST, CHARLES  SCHNEE \\ 


EXPLODING  ACROSS  THE 
NATION  IN  NOVEMBER! 

For  Top  Holiday  Grosses 
Dial  ^mftterfTeW-^T" 

(Your  local  M-G-M  Branch) 


JOHN  0' 
■ 


. .  the  best-seller 
that  tells 
Gloria's  story 
. . .  from  first 
man  to  last! 


and 


Directed 
r  by 


DANIEL  MANN  -  A  PANDRO  S.  BERMAN  PRODUCTION 


6 


Motion  Picture  Daily 


Wednesday,  September  14,  196( 


Fabian  Hits 


(Continued  from  page  1 ) 
which  exhibitors  have  subscribed 
about  $3,500,000  is  the  result  of  those 
producer-distributor  policies  and  ACE 
is  confident  that  it  "is  the  way  to  pro- 
tect our  future." 

Fabian  said  the  studios  have  taken 
the  course  they  did  because  of  the 
Federal  consent  decrees  -  enforced 
theatre  divorcement.  This,  he  said,  re- 
lieved them  of  the  responsibility  for 
keeping  their  own  theatres  open 
through  production  of  adequate  prod- 
uct and  left  them  "free  to  disregard 
the  future  of  all  theatres." 

He  said  he  is  "all  for  the  idea  of 
making  blockbusters"  and  congratu- 
lated Hollywood  on  the  talent  and 
business  courage  it  takes  to  make  a 
blockbuster.  "However,"  he  said.  "We 
believe  that  the  production  of  block- 
busters alone  cannot  keep  our  thea- 
tres open  and  meanwhile  consider 
what  is  happening  to  the  vast,  na- 
tionwide network  of  theatres." 

'What  About  the  Theatres' 

Spending  more  money  on  fewer 
and  bigger  pictures  for  bigger  profits, 
Fabian  said,  could  be  wonderful  for 
the  distribution  business  "but  what 
about  the  dieatres?" 

"What  becomes  of  our  two  and  a 
half  billion  dollar  investment,  our 
150,000  employes,  our  annual  payroll 
of  $285,000,000?"  he  asked.  "With  a 
limited  number  of  releases  coming  off 
for  regular  first  run  and  sub-run  thea- 
tres, how  do  we  keep  theatres  open 
in  the  neighborhoods  and  the  thou- 
sands of  towns  across  the  country?" 

Fabian  asked  whether  theatres,  in 
effect,  were  to  lay  down  and  die, 
"or  do  we  organize  for  production 
and  decide  our  own  future?" 

ACE's  answer,  he  related,  was  the 
projected  production  company  which 
was  begun  with  $2  millions  of  con- 
tributions by  the  five  divorced  thea- 
tre companies.  These  were  the  first 
to  be  contacted,  Fabian  explained,  be- 
cause today  "your  headaches  are  mul- 
tiplied by  the  number  of  your  thea- 
tres." So  those  companies  are  most 
affected  by  the  product  shortage. 

He  assured  the  exhibitors  present 
that  ACE  Productions  "is  not  designed 
to  be  the  exclusive  property  of  a  se- 
lect group  of  founding  exhibitors.  The 


Lack  of  Activity  at 
Studios  Is  Scored 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  13.  -  Com- 
menting on  the  product  shortage  and 
its  effects  on  the  Hollywood  scene, 
S.  H.  Fabian,  ACE  chairman,  told 
the  Theatre  Owners  of  America  con- 
vention here  today  that  "in  this  world 
film  capital,  only  one  major  studio 
is  shooting,  and  that  one  has  only  one 
theatrical  film  before  the  cameras." 

"Exhibitors  who  brought  their  fam- 
ilies to  the  convention  to  give  them 
the  thrill  of  seeing  pictures  made, 
have  nowhere  to  take  them,"  he  said. 


M.P.  DAILY  pictures 

AS  TOA  OPENED  its  13th  annual  convention  in  Los  Angeles  (above)  Roscoe 
Buttrey,  president,  Crescent  Amusement  Co.;  Herbert  Kohn,  vice-president, 
Malco  Theatres;  Robert  Hosse,  vice-president,  Crescent;  Herman  Hallberg, 
and  George  Gaughan,  both  of  Cooper  Foundation  Theatres,  Lincoln,  Nebr. 
Below,  George  Kerasotes,  chairman,  at  the  meeting  of  the  board  of  directors 
and  executive  committee. 


company  will  be  in  the  hands  of  the 
entire  exhibition  business." 

Then  tipping  off  that  the  ultimate 
plan  for  the  ACE  production  com- 
pany entails  a  public  sale  of  securi- 
ties, Fabian  said,  "when  we  are  fur- 
ther along  in  our  program,  and  when  a 
registration  statement  with  the  SEC 
has  become  effective,  you  will  have 
adequate  opportunity  to  examine  the 
prospectus  and  to  decide  whether  you 
want  to  invest  and  if,  so,  to  what 
extent." 

Meanwhile,  he  said,  the  exhibitors 
who  have  subscribed  to  the  ACE  pro- 
duction company  "in  my  opinion  con- 
stitute a  roll  of  honor."  And,  Fabian 
added,  "while  our  charter  members, 
so  to  speak,  represent  many  segments 
of  exhibition,  ACE  productions  coidd 
not  have  been  born  without  the  en- 
thusiasm and  money  of  the  TOA  mem- 
bership." 

Calls  Conferences  'Barren' 

Reviewing  other  phases  of  ACE's 
activities,  Fabian  reported  that  the 
series  of  meetings  which  the  ACE  ex- 
ecutive committee  had  held  with 
company  presidents,  members  of  the 
board  of  Motion  Picture  Association 
of  America,  have  been  completely 
barren  and  while  ACE  still  is  willing 
to  resume  the  meetings,  there  appears 
to  be  little  prospect  of,  or  reason  for 
doing  so  now. 

"The  open  door,"  he  said  of  the 
meetings  between  ACE  and  the  com- 
pany heads,  "was  not  the  road  to 
settlement  of  differences  between  ex- 
hibition and  distribution.  There  was 
no  meeting  of  the  minds  and  this 
effort  didn't  cure  a  single  problem." 

Sees  Product  Principal  Issue 

Fabian  disclaimed  blame  for  exhibi- 
tion in  the  failure  of  the  conferences 
to  achieve  anything  concrete  on  the 
main  problems  discussed— an  increase 
in  production,  a  program  to  develop 
new  faces  for  production,  and  a  solu- 
tion of  major  trade  practice  problems, 
all  of  which,  he  insisted,  can  be 
traced  to  the  shortage  of  product— 
"shortage  of  prints  is  directly  con- 
nected with  shortage  of  features; 
multiple  runs  are  linked  to  lack  of 
sufficient  product." 

On  sales  of  film  backlogs  to  tele- 
vision, Fabian  was  equally  outspoken. 
"We  don't  understand  distributors 
who  spend  millions  for  production,  ex- 
pect us  to  charge  high  admission 
prices,  and  then  at  the  same  time 


sell  the  best  of  their  former  successes 
to  tv  stations  for  showing  to  the  pub- 
lic without  charge  in  competition  with 
their  current  features." 

Fabian  said  that  ACE  still  has  as 
one  of  its  major  objectives  the  goal  of 
bringing  peace  to  the  industry.  "Just 
a  reduction  of  bitterness  and  a  rea- 
sonable settlement  of  many  outstand- 
ing problems  between  buyer  and  sel- 
ler" would  be  a  step  toward  a  united 
industry  which  "could  achieve  al- 
most any  goal  in  the  field  of  govern- 
ment assistance,  public  relations  or 
world  influence." 

But  with  or  without  that  unity,  he 
predicted,  once  the  ACE  production 
company  is  functioning,  "conditions 
will  begin  to  change." 


Stars  at  TOA  Lunch 

HOLLYWOOD,  Sept.  13.-Nine  of 
Columbia's  most  promising  young 
contract  players  appeared  today  at  the 
kickoff  luncheon  of  the  TOA  conven- 
tion in  the  Coconut  Grove  of  the  Am- 
bassador Hotel.  Representing  Colum- 
bia were  Kerwin  Mathews,  Michael 
Callan,  Jo  Morrow,  Glenn  Corbett, 
Carol  Douglas,  Joe  Gallison,  Rian 
Garrick,  Margie  Regan  and  Vickie 
Trickett. 


National  Use  Predicted 
For  Imported  Films 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  13.  -  All 
good  imported  films  soon  will  b(j 
dubbed  and  played  in  the  majorib! 
of  theatres  in  the  U.S.,  no  longer  be! 
ing  the  special  fare  of  "art"  and  othe 
small  theatres,  a  convention  repor 
by  Theatre  Owners  of  America's  fori 
eign  film  committee  of  which  Irvinj 
M.  Levin  of  San  Francisco  is  chair j 
man,  predicts. 

The  report  said  "the  product  short' 
age  will  make  it  mandatory  that  comij 
mercial  theatres  present  this  product' 
making  them  competitors  of  the  spe, 
cialty  houses."  It  added  that  at  leas: 
230  films,  or  as  many  as  were  mad-i 
in  this  country,  are  being  importeq 
this  year. 

While  the  small  houses  will  pla:' 
the  imported  product  day  and  datii 
with  the  large  theatres,  Levin's  reporj 
said,  the  former  will  have  an  advarf, 
tage  in  that  they  will  be  able  to  pre) 
sent  them  with  sub-titles,  as  coiif 
trasted  to  the  dubbed  version. 


Correction 

Roddy  McDowall  is  not  a  member 
of  the  Celebrities  for  Nixon-Lodge 
Committee,  as  reported  in  a  story 
from  Washington,  D.  C,  in  Motion 
Picture  Daily  on  Sept.  6.  McDowall 
said  here  yesterday  he  had  been  ap- 
proached for  permission  to  use  his 
name,  but  had  refused  it  in  a  telegram 
sent  to  the  Washington  office  of  the 
group. 


TOA  Delegates  Guests 
At  AIP  Garden  Party 

LOS  ANGELES,  Sept.  13.-Amen 
can  International  Pictures  was  host  s 
a  cocktail  garden  party  and  buffe 
supper  today  for  delegates  to  the  con 
vention  of  Theatre  Owners  of  Americ 
at  the  Sheraton  West  Hotel.  Presiden 
James  H.  Nicholson  and  executiv 
vice-president  Samuel  Z.  Arkoff  pre 
sided  at  the  party,  which  was  th 
third  consecutive  affair  AIP  has  spor 
sored  in  conjunction  with  the  annu; 
TOA  conventions. 

Highlight   of  the   evening  was 
fashion   show   in   which  Hollywoo 
starlets   modeled   costumes   worn  i 
past  AIP  motion  pictures. 

Rogers,  Alpha  Official, 
A  TOA  Speaker  Toda> 

HOLLYWOOD,  Sept.  13.  -  Bud 
Rogers,  newly  appointed  presider 
and  general  manager  of  Alpha  Dis; 
tributing  Corp.,  will  be  a  speaker  a 
Theatre  Owners  of  America's  luncf 
eon  meeting  tomorrow  at  which  th 
Pathe  Laboratories  affiliate  will  be  ill 
troduced  to  exhibitors. 

Alpha  will  be  developed  into  " 
very  important  industry  factor,"  Rc 
gers  said  today.  He  will  return  tj 
New  York  later  in  the  week  to  pij 
together  the  new  company's  sales  an 
exploitation  force." 

Wolf  son  Has  Birthday 

HOLLYWOOD,  Sept.  13.  -  Georg 
Kerasotes,  toastmaster  at  Theatr 
Owners  of  America's  first  conventio 
luncheon  session  today,  called  atter 
tion  to  the  date  being  the  birthda 
of  Mitchell  Wolfson,  president  c! 
Wometco  Theatres,  and  a  former  TO. 
president.  The  entire  assemblag 
joined  in  singing  "Happy  Birthday, 
waiters  marched  in  with  a  candle-1 
cake  and  Columbia  starlets  on  thj 
dais  promptly  greeted  Wolfson  wit 
busses. 


'ednesday,  September  14,  1960 


Motion  Picture  Daily 


7 


Ci  Has  'Struck  Out7 
in  Conciliation:  Fabian 

From  THE  DAILY  Bureau 

.  LOS  ANGELES,  Sept.  13.  -  ACE 
us  "struck  out"  on  industry  concilia- 
ion  as  a  means  of  settling  exhibitor- 
stributor  disputes,  S.  H.  Fabian, 
CE  chairman,  told  the  TO  A  conven- 
m  here. 

"Whatever  the  reasons  are,  and  I 
sume  they  are  many,"  he  said,  "the 
cond  effort  to  use  the  conciliation 
an  has  not  worked,  and  as  far  as  I 
iow  it  has  been  abandoned  by  ex- 
bitors." 


?ilm  Trailers 


Tomorrow'  Theme  of  TO  A- Meet  Speakers 


{Continued  from  page  1) 
rtat  although  NSS  will  not  hold  ex- 

bitors  to  their  existing  "weekly  serv- 
|;  contracts"  if  they  prefer  to  change 
f(  the   "per  trailer"   plan,    such  a 

ange    would    undoubtedly  prove 
RDSt  costly  to  the  exhibitor. 
jRobbins's    answer   to    a  question 
mmy  exhibitors  are  asking  since  Co- 

nbia  Pictures  announced  that,  as  of 
ipt.  1,  it  would  distribute  its  own 
piers,  came  as  the  Columbia  studio 
riced  a  dozen  of  its  "new  faces" 
[  the  dais  at  the  luncheon  at  which 
'itional  Screen  was  host. 

•  Noting  their  presence,  Robbins 
iilcomed  them  cordially  and  in  the 
i|urse  of  his  talk  rejected  references 
\  the  Columbia  trailer  situation  as  a 
imd"  between  that  company  and  his 

n. 

"We  hold  Abe  Schneider  and  all 
h    Columbia    personnel    in  high 

•  eem,"  he  said.  "They  have  been 
■  r  friends  and  associates  for  30  years 
;d  we  do  not  question  their  right  to 
pduce  their  own  trailers.  However, 
•lien  Columbia's  action,  taken  at  a 
lie  when  all  of  us  in  the  industry 
fi!  beset  by  the  hazards  of  theatre 
i  sings,  product  shortages  and  in- 
casing competition,  it  upsets  a  40- 
;!ir-old  industry  -  service  concept, 
Iices  it  in  jeopardy  and  needlessly 
i  reases  exhibitor  costs  when  they 
li  ill  afford  it." 

Robbins  also  answered  critics  of 
ptS  and  charged  that  some  were 
iilty  of  misinterpretations  and  falsifi- 

0  ions. 

NtSS's  new  Columbia  trailers,  made 
'  hout  footage  from  the  actual  films, 
m  on  display  at  its  convention  trade 
i>w  booth  and  Robbins  told  the 
t  dbitors  that  "some  of  you  have  been 

1  ading  for  new  trailer  techniques 
ij  years.  Now  go  to  the  NSS  booth 
i\  take  a  look  at  them." 


(Continued  from  page  1) 
here  today.  Four  merchandisers,  each 
an  expert  in  his  own  area,  gave  ex- 
amples of  successful  sales  practices 
after  an  audience  of  approximately 
500  exhibitors  from  all  parts  of  the 
country  had  been  thoroughly  awak- 
ened by  an  American  Legion  drum 
and  bugle  corps  in  the  convention  hall 
as  the  morning  session  started  prompt- 
ly on  schedule. 

Four  Leaders  Heard 

The  experts  included  Gordon  Mc- 
Lendon  of  Dallas,  exhibitor  and  radio 
station  operator,  who  has  specialized 
in  selling  theatre  tickets  via  radio  and 
tv;  Robert  E.  Johnson,  senior  vice- 
president  of  United  Air  Lines,  a  well 
known  authority  on  advertising,  pub- 
licity and  public  relations;  Chris  Gor- 
der,  Poplar,  Mont.,  exhibitor,  rated 
one  of  the  country's  most  resourceful 
small-town  showman,  and  Frank  H. 
Ricketson,  former  circuit  executive, 
now  a  producer. 

The  first  session  was  opened  by 
Albert  Pickus,  TOA  president,  who 
welcomed  the  delegates  and  intro- 
duced Selig.  The  latter,  in  a  theatrical 
setting,  consulted  a  mechanical  "ora- 
cle," of  whom  he  inquired  about  the 
theatre's  future,  and  whose  answers 
were  supplied  in  large  part  by  the 
four  experts. 

O'Donnell  Quoted 

McLendon  recalled  certain  prog- 
nostications about  the  shape  of  things 
to  come  within  the  industry  which 
had  been  made  by  the  late  R.  J. 
O'Donnell  of  Interstate  Circuit,  short- 
ly before  his  death.  The  forecast  pre- 
dicted no  abatement  of  theatre  prob- 
lems now  facing  exhibitors,  and  drew 


the  conclusion  that  the  only  course 
open  to  exhibitors  is  to  better  exploit 
and  sell  the  product  that  is  available 
to  him.  He  gave  examples  of  success- 
ful campaigns  for  specific  pictures,  in- 
cluding reissues,  which  he  had  de- 
vised. 

Johnson  told  the  meeting  that  the 
convention's  "Make  Way  for  Tomor- 
row" theme  applies  not  only  to  thea- 
tres but  to  air  lines  and  many  other 
industries  as  well.  Citing  automobiles 
and  superhighways  as  today's  great- 
est airplane  competition,  he  made  it 
clear  that  new  ideas  are  needed  in 
his  field  to  reach  motors  and  make 
plane  customers  of  them. 

Essential  ingredients  of  successful 
competition  include  quality  of  prod- 
uct or  service,  better  advertising  and 
more  efficient  merchandising,  Johnson 
said,  and  together  they  will  spell  "the 
soaring  '60's,"  he  concluded. 

Gordon  Uses  Slides 

Gordon,  who  operates  a  theatre  in 
a  town  of  1,200  population,  described 
and  illustrated  with  projector  slides 
examples  of  publicity,  promotion  and 
advertising  he  had  employed  in  his 
community.  Selling  the  local  paper  on 
public  interest  in  the  Academy  Awards 
telecast  resulted  in  such  a  favorable 
response  from  its  readers  that  the 
paper's  news  columns  were  opened  to 
all  types  of  film  news  thereafter,  he 
said.  A  successful  advertising  device 
was  to  utilize  popular  local  news 
events  for  headlines  which  tied  his 
theatre  or  himself  to  the  topic  of 
public  interest. 

"The  small  exhibitor,"  Gordon  con- 
tended, "is  as  good  as  his  imagination 
and  resourcefulness.  When  people 
say,  'there's  nothing  you  can  do  about 


Pickus,  Greeting  TOA  Delegates, 
Sees  'Finest,  Greatest'  Conclave 


From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  13.-Dele- 
gates  to  the  13th  annual  convention 
of  Theatre  Owners  of  America  at  the 
Ambassador  Hotel  here  were  official- 
ly welcomed  by  Albert  M.  Pickus, 
president,  as  he  opened  the  first  ses- 
sion today. 

Pickus  promised  the  exhibitors  the 
"finest  and  greatest  convention  ever 
staged  by  TOA"  and  thanked  the  ar- 
rangements committee  for  their  work 
in  planning  the  business  sessions  and 
recreation  activity. 

Later,  at  the  first  luncheon  meet- 


ing, Pickus  gave  the  full  TOA  mem- 
bership the  annual  president's  report 
which  he  had  previously  delivered  to 
the  board  of  directors  at  the  week- 
end. 

In  the  report  Pickus  again  stressed 
product  as  "our  greatest  problem  to- 
day" and  told  of  TOA  efforts  to  cope 
with  this.  The  report  also  covered  the 
campaign  against  pay-tv,  the  fight  for 
exemption  for  theatres  in  minimum 
wage  legislation,  and  the  growth  of 
TOA  membership.  For  the  full  Pickus 
report  see  Motion  Picture  Daily  for 
Sept.  13. 


business  today  to  improve  it,'  I  an- 
swer, 'it  ain't  necessarily  so'." 

Ricketson,  former  National  Thea- 
tres executive,  gave  the  exhibitors,  es- 
pecially those  who  are  wont  to  critic- 
ize producers,  an  inside  slant  at  the 
latter's  problems.  He  described  the 
difficulties  he  and  the  late  Ted  R. 
Gamble,  also  a  former  exhibitor,  ex- 
perienced when  Spyros  Skouras,  20th 
Century-Fox  president,  challenged 
diem  to  put  their  production  theories 
to  the  test  by  making  a  good  box- 
office  attraction  for  $300,000. 

The  difficulties  not  only  caused 
them  to  revise  their  plans  and  think- 
ing but  also  forced  them  to  resort 
to  personal  expenditures  in  order  to 
bring  the  picture,  "For  the  Love  of 
Mike,"  in  for  $7.50  under  budget, 
he  said. 

Ricketson  attributed  much  of  pro- 
duction's difficulties  to  the  lack  of 
new  faces  and  to  dominance  by  talent 
agencies.  "In  our  opinion,"  he  said 
of  the  latter,  "the  Hollywood  agent  is 
the  almighty  out  here." 

Ricketson  pointed  out  that  studios 
cannot  do  the  job  of  producing  new 
talent  alone,  that  it  requires  exhibitor 
cooperation.  He  added  that  this  is 
the  age  of  the  "gimmick,"  too,  and  a 
gimmick  can  be  the  difference  be- 
tween success  and  failure  to  an  aver- 
age picture. 

Drawing  upon  the  points  made  by 
his  panel  of  experts,  Selig  closed  the 
session  by  bannering,  with  the  help 
of  pretty  badiing  girl  models,  the  slo- 
gan: "Showmanship  Is  our  Future  as 
We  Make  Way  for  Tomorrow." 

The  convention's  merchandising 
and  informational  seminars  open  to- 
morrow morning  and  continue  through 
Friday,  last  day  of  the  meeting. 

Technicolor,  Ltd.,  Elects 

LONDON,  Sept.  13.  -  Patrick  J. 
Frawley,  Jr.,  a  director  of  Techni- 
color, Inc.,  has  been  elected  a  member 
of  the  board  of  directors  of  Techni- 
color, Ltd.  He  fills  the  vacancy  cre- 
ated on  the  board  by  the  resignation 
of  Dr.  Herbert  T.  Kalmus,  who  re- 
signed in  January,  although  continu- 
ing as  a  consultant  to  the  company. 

$701  for  Rogers  Fund 

JACKSONVILLE,  Sept.  13.  - 
Loew's  Normandy  Twin  Outdoor 
Theatre,  aided  by  church  and  parent- 
teacher  groups,  collected  $701  for  the 
Will  Rogers  Memorial  Hospital  this 
year,  it  is  reported  by  Jim  Carey, 
manager  of  the  operation.  This  is  be- 
lieved to  set  a  record  for  Florida. 


COMPLETE  LINE 


PROFESSIONAL  CINE  FILMS 


1925  Blake  St. 
Denver  2,  Colo. 


Quality 

photographic  materials  .  . 
backed  by  more  than  half 
a  century  of  experience. 


GEVAERT 


THE  GEVAERT  COMPANY 
OF  AMERICA,  INC. 


6601  N.  Lincoln  Ave. 
'  Lincolnwood  (Chicago),  III 


1355  Conant  Street 
Dallas  7,  Texas' 


1 


The  American  Society  of  Composers, 
Authors  and  Publishers  (ASCAP)  has 
a  membership  of  5,606  authors  and  com- 
posers and  1,536  publishers.  These 
talented  men  and  women  create  the  best 
in  American  music  which  is  known 
throughout  the  world.  ■  The  Society's 


members  write  the  popular  hit  songs, 
rhythm  and  blues  songs,  great  sacred 
music,  the  songs  from  world-famous 
Broadway  productions  as  well  as  the  top 
Hollywood  musicals,  and  the  symphonic 
and  concert  music  of  our  concert  halls. 
■  Organized  in  1914  by  a  small  group  of 
writers  and  publishers,  the  Society  is 
dedicated  to  seeing  that  every  man  and 
woman  who  creates  musical  works  for 
the  benefit  of  the  American  public  shall 
receive  just  financial  return  when  his 
copyrighted  music  is  publicly  performed 
for  profit.  In  seeing  to  it  that  this  right 
is  amply  protected,  the  Society  encour- 
ages future  creation  of  our  American 
musical  culture.  ■  The  ASCAP  reper- 
tory is  available  to  all  users  of  music 
through  a  single  license.  ■  ASCAP 
represents  the  great  music  of  America. 

THE  AMERICAN  SOCIETY  OF  COMPOSERS 
AUTHORS  AND  PUBLISHERS     b»  , 

575  Madison  Avenue,  New  York  22,  New  York  ttt1]^/^ 


>L.  88,  NO.  53 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  THURSDAY,  SEPTEMBER  15,  1960 


TEN  CENTS 


esigned  in  December      20th  FOX  Will  Start  17  Feature  Films    At  TOA  Convention 

Western  Penn.  ,n  the  Next  90  DaYs'  S"YS  Goldstein  pirst  Twelve 


[nit  Rejoins 
fational  Allied 


hard  Vote  Is  Unanimous; 
i'NE  Group  Still  Outside 

Special  to  THE  DAILY 

PITTSBURGH,  Sept.  14.  -  Allied 
'.  tion  Picture  Theatre  Owners  of 
'  -stern  Pennnsylvania  will  rejoin 
.  ied  States  Association.  The  board 
i  directors  of  the  Keystone  State  unit 
I ;  voted  unanimously  to  accept  the 
:  itation  of  the  national  Allied  board 
i  re-affiliate  with  the  national  organ- 
:  tion. 

George  Stern,  president  of  West- 
I   Pennsylvania  Allied,  and  Harry 

ndel,  chairman  of  the  board,  said 
I  t  the  Pennsylvania  unit  will  be 

iresented  at  the  national  board 
:  eting  in  Chicago  in  November. 

iVestern  Pennsylvania  was  one  of 
: )  Allied  units  which  resigned  from 
I    national   organization  following 

t  December's  stormy  board  meeting 
;  Miami  Beach.  The  other  unit  was 
( Continued  on  page  2 ) 


eserved-Perhrmance' 
o/icy  for  'Sunrise' 

\.  new  exhibition  policy  of  "re- 
eved    performances"     has  been 
■  lived  by  Warner  Brothers  for  all 
is    of    "Sunrise    at  Campobello" 
>  er  its  first  five  openings  on  a  hard 
<et  reserved  seat  basis.  The  policy, 
Vised  by  Charles  Boasberg,  Warner 
leral  sales  manager,  was  announced 
terday  by  Richard  Lederer,  adver- 
ng  and  publicity  director. 
Jnder  the  new  policy  theatres  will 
(Continued  on  page  5) 


o  Negotiate  New  Israel 
ilm  Deal  Next  Month 

Frederick  S.  Gronich,  overseas  rep- 
entative  in  Paris  for  the  Motion 
•ture  Export  Ass'n.,  has  been  desig- 
ned by  the  MPEA  board  to  go  to 
ael  next  month  to  negotiate  a  new 
:  o  agreement.  At  a  meeting  here  this 
|  ek  the  board  also  discussed  matters 
( Continued  on  page  2 ) 


By  SAMUEL  D.  BERNS 

HOLLYWOOD,  Sept.  14.— Robert  Goldstein,  executive  head  of  production 
at  the  20th  Century-Fox  studios,  announced  today,  following  conferences 
with  company  president  Spyros  P.  Skouras,  that  17  new  feature  films  will  be 

 put  into  production  during  the  next 

90  days.  Twelve  of  the  pictures  will 
be  under  the  guidance  of  Goldstein, 
with  the  remaining  five  to  be  made 
by  independent  units. 

First  of  features  to  go  before  the 
cameras   this   week   is  "Cleopatra," 
produced  by  Walter  Wanger.  Follow- 
( Continued  on  page  4 ) 


Future  Lies  in 
Roadshows:  Sidney 

Roadshow  engagements  were  her- 
alded as  the  future  of  the  motion  pic- 
ture industry  and  its  main  weapon 
against  televi- 
sion by  veteran 
film  maker 
George  Sidney 
at  a  trade  press 
conference  held 
here  at  the 
Columbia  home 
office  yesterday. 
Sidney  has  been 
working  on  the 
3V2  hour  pro- 
d  u  c  tion  o  f 
"Pepe"  for  the 
past  three 
years,  as  direc- 
tor and  co-producer. 

Deploring  the  sale  of  post  1948 
pictures  to  tv,  the  director  urged  all 
members  of  the  industry  to  be  con- 
stantly alert  for  new  developments 
which  would  increase  theatre  going 
and  help  to  combat  the  growing 
threat  of  television. 

Sidney  said  there  should  be  no  "set 
( Continued  on  page  4 ) 


George  Sidney 


TOA  Anti-Pay-TV  fight 
Is  Puzzling  to  Novins 

Special  to  THE  DAILY 

TORONTO,  Sept.  14.-"I  can't  un- 
derstand why  members  of  Theatre 
Owners  of  America  have  joined  the 
proponents  of  free  television  to  op- 
pose pay-tv,"  Louis  A.  Novins,  pres- 
ident of  International  Telemeter 
Corp.,  declared  today  in  an  address 
( Continued  on  page  4 ) 

British  Pledge  to  Book 
Films  Produced  by  ACE 

By  WILLIAM  PAY 

LONDON,  Sept.  14.-The  general 
council  of  the  Cinematograph  Exhibi- 
tors Ass'n.  pledged  today  that  they 
would  encourage  their  membership  to 
play  any  films  produced  by  the  Ameri- 
can Congress  of  Exhibitors. 

They  gave  the  assurance  to  Max  A. 
( Continued  on  page  4 ) 


Film  Interests  Called  Most  Important 
Factor  in  Improved  Profits  of  Rank 

By  PETER  BURNUP 

LONDON  Sept.  14.-Motion  picture  interests  of  the  Rank  Organisation 
continue  to  be  the  most  important  factor  in  improved  profits  shown  by  the 
company,  Lord  Rank  said  today  in  the  statement  to  stockholders  accompany- 
ing the  annual  report 


Preliminary  figures  of  the  company 
for  the  year  ended  June  25,  1960,  had 
been  released  previously  (see  Motion 
Picture  Daily,  Aug.  31)  showing  a 
rise  in  gross  trading  profits  to^  $18,- 
107,  608  as  compared  with  $15,777,- 
969  for  the  year  before.  . 

"The  past  year  has  seen  a  con- 
tinuation of  our  policy  of  diversifica- 
tion with  the  development  of  new 
activities,  together  with  rationaliza- 


tion of  our  cinema  interests,"  Lord 
Rank  said.  He  then  pointed  out  that 
the  improvement  in  trading  results 
stemmed  mainly  from  film  interests 
and  to  a  lesser  degree  from  new  ac- 
tivities, "which  are  still  largely  in  the 
development  stage  and  not  currently 
contributing  vastly  to  the  groups' 
profits." 

Progress  in  the  film  division  was 
(Continued  on  page  4) 


Alpha  Features 
Are  Outlined 


Zeckendorf  Voices  Faith; 
Terms  Will  Be  Adjustable 

By  SHERWIN  KANE 

HOLLYWOOD,  Sept.  14.  -  An- 
nouncement of  the  first  12  pictures 
to  be  produced  and  distributed  by  the 
new     Pa  t  h  e 
laboratories  af- 
filiate, Alpha 
Pictures,  was 
made     at  a 
luncheon  spon- 
sored   by  the 
company  at  the 
Theatre  Owners 
of  America  con- 
vention here  to- 
day. 

The  an- 
nounce ment 
was  accompa-        W.  Zeckendorf 
nied    by  mes- 
sages   of   optimism    and  confidence 
(Continued  on  page  5) 

Equipment  Plays  Part 
In  Theatre  Upbeat 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  14.-Theatre 
business  is  better  and  if  exhibitors 
give  the  public  a  fair  shake  in  the 
form  of  best  sound  and  picture  pos- 
sible on  their  screens,  they  will  keep 
them  coming  and  will  bring  them 
back  oftener. 

This  was  the  message  given  to  the 
(Continued  on  page  4) 

TOA  Studies  Ways  of 
Hiking  Concession  Sales 

By  MARTIN  QUIGLEY,  JR. 

LOS  ANGELES,  Sept.  14.  -  Ways 
and  means  to  increase  concession 
sales,  especially  of  candy  and  pop- 
corn; the  necessity  of  having  first- 
class  equipment  well  maintained; 
and  various  types  of  controls  were 
considered  in  the  concessions  clinic 
of  the  Theatre  Owners  of  America 
convention  here  today. 

Harold  Chesler,  Salt  Lake  City, 
(Continued  on  page  5) 


2 


Motion  Picture  Daily 


Thursday,  September  15,  19i 


PERSONAL 
MENTION 


E 


RIC  JOHNSTON,  president  of  the 
Motion  Picture  Export  Associa- 
tion, returned  to  New  York  last  night 
from  Rome  and  left  here  immediately 
for  Washington. 


Philip  Gerard,  Universal  Pictures 
Eastern  advertising-publicity  director, 
will  leave  New  York  today  for 
Toronto. 

Don  Capano,  vice-president  of 
S.O.S.  Cinema  Supply  Corp.,  will 
leave  here  this  week  with  Mbs.  Ca- 
pano for  an  extended  trip  to  Europe. 


Philip  Rose,  co-producer  of  Colum- 
bia's "A  Raisin  in  the  Sun,"  arrived  in 
New  York  yesterday  from  Hollywood. 


Israel  Deal 


(Continued  from  page  1) 
in  Turkey,  Rrazil,  Pakistan,  Indonesia, 
and  Argentina. 

The  board  was  advised  that  the 
Turkish  government  has  already  allo- 
cated dollars  for  the  importation  of 
films  there  with  the  Film  Importers 
Ass'n.  given  responsibility  for  the  al- 
location. On  Brazil  the  board  dis- 
cussed the  10  per  cent  municipal  tax 
in  Sao  Paulo  and  sent  recommenda- 
tions to  its  representatives  there.  It 
also  considered  the  advisability  of  af- 
filiating with  the  Sao  Paulo  distribu- 
tors syndicate  which  deals  with  wage 
matters  in  that  area. 

260  Under  Discussion 

Import  licenses  in  Pakistan  for  the 
year  starting  Oct.  1  were  divided. 
The  total  is  125.  Still  being  discussed 
are  260  licenses. 

The  board  further  took  up  the  gov- 
ernment tax  situation  in  Argentina 
where  there  is  a  levy  on  distribution 
and  exhibition  as  opposed  to  admis- 
sions. The  problem  is  to  decide  who 
will  pay  what.  No  decision  has  been 
made. 


Joseph  B.  Rosen,  Universal  Pic- 
tures regional  sales  manager,  and 
Jeff  Livingston,  executive  coordina- 
tor of  sales  and  advertising,  were  in 
Boston  yesterday  from  New  York. 


Chables  Goldsmith,  managing  di- 
rector of  M-G-M  Pictures,  Ltd.,  Lon- 
don, will  return  to  England  today 
aboard  the  "United  States." 


Chables  Simpson,  vice-president 
of  Capital  Releasing  Corp.,  Atlanta, 
is  in  Hollywood  from  there. 


Jack  Sanson,  manager  of  the  Stan- 
ley Warner  Strand  Theatre,  Hartford, 
and  Mbs.  Sanson  are  marking  their 
golden  wedding  anniversary. 

Rodgers  to  Finish  Term 

Richard  Rodgers,  composer  mem- 
ber of  the  American  Society  of  Com- 
posers, Authors  and  Publishers  since 
1926,  has  agreed  to  serve  on  the 
Society's  board  of  directors  to  finish 
out  the  unexpired  term  of  his  part- 
ner, the  late  Oscar  Hammerstein,  II, 
until  the  new  ASCAP  elections  in 
January. 

WB  Meet  Here  Today 

The  three-day  Warner  Brothers  na- 
tional conference  on  advertising  and 
publicity  will  open  today  at  the  home 
office,  with  advertising-publicity  direc- 
tor Richard  Lederer  presiding.  The 
conference,  which  will  continue 
through  Saturday,  will  deal  with  the 
promotion  campaigns  for  five  new  re- 
leases and  one  re-release. 


Set  'Ben-Hur'  Policy  in 
100  New  Engagements 

Special  to  THE  DAILY 

CHICAGO,  Sept.  14.  -  With  20 
field  representatives  gathered  here  for 
a  two-day  meeting  on  "Ben-Hur,"  the 
policy  for  handling  the  picture  in  100 
new  engagements  over  the  next  two 
months  was  announced  by  M-G-M's 
top  sales  and  advertising  executives. 
Plan  is  to  open  "Ben-Hur"  in  each 
and  every  situation  according  to  the 
same  pattern  that  was  used  at  the 
New  York  and  Los  Angeles  premieres. 

Openings  to  Be  Formal 

Formal  openings  with  top  local  dig- 
nitaries and  press  will  be  held.  All 
fanfare  facilities  that  can  be  mustered 
on  the  local  scene  will  be  used.  In 
each  situation  "Ben-Hur"  field  repre- 
sentatives will  work  the  territory  well 
in  advance  and  will  follow  through 
with  exhibitors  until  the  engagement 
is  well  under  way. 

New  Grant  'U9  Film 

HOLLYWOOD,  Sept.  14.-A  third 
independent  Cary  Grant  vehicle  for 
release  by  Universal  moved  toward 
production  today  with  the  signing  of 
British  writer-actor  Bryan  Forbes  to 
write  the  screenplay  of  an  untitled 
romantic  adventure  set  in  the  Middle 
East.  Based  on  an  original  script 
called  "One  Arabian  Night"  by  Sid- 
ney Carroll,  the  property  is  being 
blue-printed  to  go  before  the  cameras 
at  the  studio  and  locations  in  North 
Africa  and  Hong  Kong  in  the  spring 
of  1961,  according  to  Edward  Muhl, 
vice-president  of  Universal-Interna- 
tional, distributor  of  the  picture. 


Ashamed  of  Runaway 
Production — Senary 

Dore  Schary  is  "ashamed  and 
chagrined  at  the  number  of  Holly- 
wood producers  who  are  running 
abroad  in  an  obvious  effort  to  avoid 
taxes."  The  producer  of  "Sunrise  at 
Campobello,"  talking  informally  to  the 
press  yesterday  at  a  luncheon  preced- 
ing the  screening  of  the  picture, 
scored  what  has  come  to  be  called 
"runaway  production"  by  "those  who 
at  this  crisis  in  world  hstory  are  run- 
ning away  from  their  responsibility 
of  carrying  part  of  the  tax  load." 

Schary,  in  a  relaxed  mood,  also  was 
enthusiastic  about  the  prospects  for 
"Sunrise,"  which  he  hopes  will  be  a 
welcome  change  in  the  recent  screen 
fare.  "We  have  had  a  surfeit  of  pic- 
tures dealing  with  violence  and  aber- 
rations of  all  kinds,"  he  declared. 
"There  are  facets  of  nobility  we  have 
had  too  little  of  on  the  screen  and 
there  are  emotions  unconnected  with 
Freud  which  can  provide  tears  and 
excitement." 

Plans  Play  for  Spring 

He  is  in  New  York  rehearsing  his 
play  "The  Unsinkable  Molly  Brown." 
He  has  purchased  the  stage  and  screen 
rights  to  "The  Devil's  Advocate"  and 
will  produce  it  on  Broadway  next 
spring  "probably  with  motion  picture 
backing."  In  any  event  he  will  pro- 
duce it  as  a  picture  following  its  open- 
ing on  the  stage. 

Double  Bills  Appear 
On  Way  Out  in  Detroit 

Special  to  THE  DAILY 
DETROIT,  Sept.  14.  -  Downtown 
Detroit  theatres,  which  have  played 
double  bills  on  first-run  engagements 
for  years,  are  going  in  more  and 
more  for  single  features. 

The  Palms,  a  United  Detroit  house, 
was  so  successful  with  "Psycho"  as 
a  single  that  it  will  play  its  next  book- 
ing, "Elmer  Gantry"  alone  also.  The 
same  circuit  is  playing  "Ocean's  11" 
at  the  Michigan  without  a  co-feature. 
Roadshow  engagements  are  now  in 
three  downtown  theatres,  leaving 
only  the  Broadway,  Capitol,  and  Fox 
with  double  bills. 


Penn.  Allied 


( Continued  from  page  1 )  8 
Independent  Exhibitors  of  New  En] 
land,  Inc.,  which  still  remains  outsiflfl 

Internal  differences  boiled  over 
the  national  board  meeting  when  tj 
election  of  Edward  Lider,  of  IEN'I 
who  was  in  the  traditional  line  of  su 
cession  to  the  Allied  presidency,  wj 
upset  by  what  some  directors  chargj 
were  unfair  methods. 

Special  Committee  Formed 

After  the  resignations  of  the  ti 
units  a  special  national  Allied  co 
mittee  was  formed  charged  with 
tempting  to  bring  the  locals  ba 
into  the   fold.   This  committee  vt 
composed  of  Al  Myrick,  Allied  pr  i 
ident,  and  Trueman  Rembusch  a} 
Irving   Dollinger,   national  directci 
While  the  Western  Pennsylvania  u  : 
was   receptive   to   overtures   of  U 
committee  and  met  with  it,  IE!)! 
remained  adamant  in  its  position,  j 

Also  attending  the  meeting  v| 
Milton  London,  regional  vice-pnj- 
dent  of  national  Allied. 


New  Schine  Positions! 
For  Morris,  Evans 

Special  to  THE  DAILY 
GLOVERSVILLE,  N.  Y.,  Sept.  ,..  | 
—Accelerating  its  program  of  dive- 
fication,  Schine  Enterprises,  Inc.  s 
increasing  the  staff  at  the  execute 
offices  in  New  York  City  and  Is 
appointed  Seymour  L.  Morris  dir- 
tor  of  the  hotel  division  advertisi;, 
publicity  and  promotion  departmf :. 
President  G.  David  Schine  said  tl 
Morris  has  been  moved  to  the  N* 
York  base,  from  Glovers ville,  whe 
he  directed  advertising  and  public  y 
for  the  Schine  Circuit  over  a  20-yr 
period. 

Replacing  him  in  Gloversville  s 
Seymour  H.  (  Si )  Evans,  assistant  I 
rector  of  theatre  advertising  and  p>- 
licity  since  1951. 

Schine  Enterprises  is  opening  p 
other  Schine  Inn  this  month,  p 
Chicopee,  Mass.  Another  motor  I 
is  scheduled  for  Syracuse,  N.  Y.  r|e 
corporation  has  also  created  a  hol- 
ing division,  headed  by  Jack  Mitcb'l, 
a  former  Schine  Theatre  zone  mi 
ager  in  Watertown. 


Video  Policy  Unchanged    c.  J.  Thompson  Dies 


OKLAHOMA  CITY,  Sept.  14.-Op- 
eration  policy  of  Video  Independent 
Theatres  will  be  unchanged  from  that 
existing  before  the  death  of  Henry  S. 
Griffing,  it  has  been  announced  here 
by  the  executive  committee  which  has 
been  named  to  take  over  management 
of  the  circuit.  Members  of  the  com- 
mittee are:  chairman  J.  Carlton  Up- 
dike, executor  of  the  Griffing  estate; 
C.  O.  Fulgham,  C.  F.  Motley,  Larry 
Boggs,  Jack  Brooks,  Ernest  L.  Wil- 
liamson and  Mrs.  Lois  Chambers 
McColgin. 


BIRMINGHAM,  Sept.  14.-Funal 
services  have  been  held  here  for  CB 
Thompson,  brother  of  J.  H.  "Tomi" 
Thompson,  head  of  Martin  &  Thoi> 
son  Theatres,  Atlanta,  and  presicl 
of  Theatre  Owners  of  Georgia.  ll 


2 


'Inherit9  to  Bow  Oct. 


Stanley  Kramer's  "Inherit  te 
Wind"  on  Oct.  12  will  have  a  c$ 
New  York  premiere  at  the  Astor  Tljfr 
tre  on  Broadway  and  at  the  Tr;|s 
Lux  85th  Street  Theatre. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.Ftie* 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bur* 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145 ;_  Washington,  E._H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  ^  C. ^  London  _Bur<^.u*' 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Bu 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by 
Cable   address:    "Quigpubco.    New    York"    Martin    Quigley,    President;  Mar 

Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  ,.    , 

as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  seif' 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  ■ 


Warners 
cordially 
invites 


RALPH 
BELLAMY 

in  his  original  stage  role, 
as  Franklin  D.  Roosevelt  — 
before  he  was  known  as  FDR . 

GREER 
GARSON 

as  Eleanor  Roosevelt 

co-starring 


you, 

ur  wife 
and  your 
hildren 


CRONYN 

JEAN 
HAGEN 

with  ANN  SHOEMAKER 
ALAN  BUNCE 
Written  for  the  Screen 
and  Produced  by 

DORE  SCHARY 

Based  on  his  play 
Directed  by 

VINCENT  J.  DONEHUE 
Associate  Producer 
WALTER  REILLY 

Music  comnosed  and  conducted 
by  FRANZ  WAX  MAN 


At  the 

theatre 
tradeshow 
screenings, 
Tues.,  Sept.  20 


ALBANY— Strand  10:30  AM 
ATLANTA— Plaza  10:00  AM 
BUFFALO— Cinema  1:00  PM 
CHARLOTTE— Dilworth  9:30  AM 
CHICAGO— Century  10:15  AM 
CINCINNATI— Esquire  2:00  PM 
CLEVELAND— Colony  2:15  PM 
DALLAS— Palace  9:00  AM 
DENVER— Tower  1:30  PM 
DES  MOINES— Des  Moines  9:00  AM 
DETROIT— Madison  2:00  PM 
INDIANAPOLIS— Uptown  2:00  PM 
JACKSONVILLE— Florida  9:30  AM 
KANSAS  CITY— Dickinson  8:00  PM 
Mission,  Kansas 


MEMPHIS— Warner  10:00  AM 
MILWAUKEE— Varsity  2:00  PM 
MINNEAPOLIS— Terrace  2:00  PM 
Robbinsdale,  Minn. 
NEW  HAVEN— Lincoln  1:30  PM 
NEW  ORLEANS— Famous  8:15  PM 
OKLAHOMA— Midwest  10:00  AM 
OMAHA— Center  1:30  PM 
PHILADELPHIA— Logan  2:00  PM 
PITTSBURGH— Manor  11:00  AM 
PORTLAND— 21st  Ave.  8:30  PM 
SALT  LAKE— Studio  9:30  AM 
SEATTLE— Music  Box  10:00  AM 
ST.  LOUIS— Pageant  2:00  PM 


LAUNCHED  WITH  THESE  RESERVED-SEAT  ENGAGEMENTS: 

WORLD  PREMIERE  RKO  PALACE,  N.Y.,  SEPT.  28  □  BEVERLY,  LOS  ANGELES, 
SEPT.  29  □  GARY,  BOSTON,  OCT.  5  Q  MARINA,  SAN  FRANCISCO,  OCT.  6 

UPTOWN,  WASHINGTON,  D.C.,  OCT.  6.  [RfiSl 


Motion  Picture  Daily 


Deny  Lord  Rank  Is 
Considering  Retirement 

From  THE  DAILY  Bureau 

LONDON,  Sept.  14.  -  A  report 
that  Lord  Rank  is  again  considering 
retirement  was  categorically  denied 
here  today  by  John  Davis,  managing 
director  of  the  Rank  Organization. 


Rank  Profits 


( Continued  from  page  1 ) 
attributed  by  Lord  Rank  to  both  the 
beneficial  effects  of  the  rationalisa- 
tion program  and  the  abolition  of  the 
entertainments  tax. 

While  profits  from  theatre  exhibi- 
tion in  the  United  Kingdom  were 
slightly  down  from  last  year,  those 
from  overseas  exhibition  maintained 
roughly  last  year's  level,  he  said.  This 
latter  he  called  "satisfactory  in  view 
of  the  rapid  growth  of  television  in 
many  countries  throughout  the 
world." 

Film  production  -  distribution 
showed  a  profit  of  $607,600  compared 
with  a  loss  of  $2,450,000  the  previous 
year.  Commenting  on  this  Lord  Rank 
said,  "The  whole  pattern  of  our  film 
production  has  been  modified  to  meet 
changed  conditions  in  the  industry. 
I  am  pleased  to  report  that  the  steps 
taken  have  justified  our  expectations." 

Cites  TV  Dividends 

Established  manufacturing  interests 
continued  to  make  a  contribution  to- 
wards group  profits,  but  the  new  and 
strictly  non-film  activities  have  not 
yet  reached  the  stage  of  substantial 
contributors,  he  warned.  He  noted  a 
first  dividend  from  Southern  Televi- 
sion, Ltd.,  in  which  Rank  owns  37.6 
per  cent  interest.  Income  from  ball- 
rooms and  dance  studios  showed  an 
increase,  but  the  gramophone  record 
outlet  incurred  heavy  losses. 

In  view  of  the  decline  in  theatre 
attendance  the  Rank  group  will  con- 
tinue to  make  fewer  films,  the  report 
noted,  and  these  will  be  of  a  type 
"with  wider  international  appeal." 
Some  63  per  cent  of  the  company's 
film  revenues  came  from  the  overseas 
market  which  Lord  Rank  found  "en- 
couraging." 

The  domestic  demand  for  British 
films  also  continued  to  increase,  he 
said.  Out  of  the  12  most  successful 
films  played  on  the  Rank  circuit  last 
year  no  less  than  seven  came  from 
British  studios,  of  which  the  Rank 
Studio  provided  five. 

The  Organisation  will  continue  its 
policy  of  modernizing  existing  thea- 
tres on  which  $3,402,000  will  be 
spent  this  year. 


Fox  Plans  1 7 


(Continued  from  page  1) 
ing  the  start  of  this  picture,  produc- 
tion will  be  maintained  at  a  steady 
stream  throughout  next  three  months. 

These  films  include:  "Journey  Into 
Danger,"  with  George  Sherman  pro- 
ducing and  directing;  "Madison  Ave- 
nue," directed  by  Bruce  Humber- 
stone;  "Live  Wire,"  produced  by  Os- 
car Brodney  and  directed  by  David 
Butler;  "Lion  of  Sparta,"  with  George 
St.  George  as  producer  and  Rudy 
Mate  directing;  "The  Queen's  Story," 
to  be  produced  and  directed  by 
Michael  Powell;  "Winged  Victory  at 
Athens,"  Robert  Lippert  production 
to  be  directed  by  Andrew  Martonem; 
"Gi^ot,"  Bill  Smith  produces  and 
Frank  Tashlin  directs;  "Warm  Bo- 
dies," to  be  produced  by  Oscar  Brod- 
ney and  directed  by  Norman  Taurog^; 
"Snow  White  and  the  Three  Stooges" 
to  be  produced  by  Charles  Wick  and 
directed  by  Walter  Lang;  "Solo," 
Dick  Powell  to  produce;  "Voyage  to 
the  Bottom  of  the  Sea,"  to  be  pro- 
duced and  directed  by  Irwin  Allen. 

In  addition  to  these  films,  the  fol- 
lowing five  productions  will  get  the 
careen  light  before  the  middle  of  De- 
cember: David  O.  Selznick's  "Tender 
Is  the  Night,"  Jerry  Wald's  "Return 
to  Peyton  Place"  and  "Wild  Is  the 
Country,"  two  pictures  produced  by 
Platp  Skouras  and  his  Triton  Produc- 
tions, "Francis  of  Assisi"  and  "The 
Jules  Verne  Story." 


Novins  Puzzled 

( Continued  from  page  1 ) 
to  some  200  managers,  partners  and 
associates  of  Famous  Players  Cana- 
dian Corp.  at  the  company's  national 
conference  being  held  here. 

Novins  reminded  his  listeners  that 
many  leading  exhibitors  are  holding 
discussions  with  Telemeter  with  a 
view  to  entering  the  fieldc. 

Without  revealing  any  figures— "we 
are  not  going  to  be  pressured  to  give 
out  figures  before  they  are  meaning- 
ful"—Novins  said  that  a  number  of 
people  are  buying  programs"  beyond 
our  expectations."  He  claimed  there 
had  been  "no  visible  effect  of  tele- 
meter on  nearby  theatres." 

Novins  said  that  Telemeter  is  pre- 
sently designing  and  developing 
equipment  that  would  be  used  in  two 
years.  "Already  the  present  equip- 
ment we  have  has  been  outmoded." 

Discusses  Etobicoke  Project 

Novins  said  the  Etobicoke  project- 
to  be  followed  by  two  others  in  the 
United  States— has  not  made  money, 
"and  we  didn't  expect  to,  because 
our  programming  has  reached  the  60 
per  cent  potential."  There  would  be 
some  specific  announcements  within 
the  next  couple  of  months  about  pro- 
grams to  be  presented,  he  added. 

Discussing  the  business  done,  No- 
vins declared  "the  figures  have 
fluctuated  without  reason.  We  are  at 
the  end  of  planned  stage  one,  and 
are  now  starting  on  planned  stage 
two,  where  we  will  expand  the  va- 
riety of  programming  and  then  we 
can  develop  figures." 


Pledges  Filing  of  Bill 
For  Artists'  Tax  Relief 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  14.  -  Jerry 
Pacht,  candidate  for  Congress  from 
the  16th  district,  has  made  a  prom- 
ise in  a  campaign  speech  to  support 
"a  lean-year  tax-relief  bill"  as  a 
measure  to  protect  actors,  entertainers 
and  professional  athletes  "who  are 
penalized  for  their  high  earnings  over 
a  short  period  of  time." 

"This  leaves  nothing  for  their  se- 
curity when  their  popularity  wanes," 
Pacht  pointed  out  today. 

British  Pledge 

( Continued  from  page  1 ) 
Cohen,  president  of  Cinema  Circuit, 
Inc.,  after  he  reported  to  the  council 
on  the  activities  of  ACE  in  setting 
up  an  exhibitors  production  company 
and  organizing  opposition  to  pay- 
television.  Cohen's  circuit  was  one  of 
those  pledging  the  third  $1,000,000 
in  production  funds  to  ACE,  following 
the  first  $2,000,000  contributed  by  five 
major  circuits  in  the  U.  S. 

In  Britain,  the  council  pointed  out 
to  Cohen,  major  circuits  already  have 
production  interests. 

It  is  understood  that  while  here 
Cohen  investigated  the  possibility  of 
producing  ACE-financed  pictures  in 
Britain.  He  leaves  London  for  Paris 
tomorrow. 

In  other  business,  the  council  heard 
a  report  today  from  CEA  president 
Alfred  Davis  on  his  plan  to  go  to  the 
U.  S.  Sept.  21  on  a  combined  six-week 
business  and  pleasure  trip.  Davis  will 
make  a  survey  of  the  American  cine- 
matic scene  and  will  also  visit  Toronto 
to  observe  the  Telemeter  operation 
there. 

Sidney  Eyes  Future 

( Continued  from  page  1 ) 
system"  of  motion  picture  exhibition, 
including  70mm,  and  predicted  that 
eventually  a  100mm  film  will  be  de- 
vised. Each  script  is  different,  he 
noted,  and  therefore  calls  for  the  use 
of  the  system  by  which  it  can  best  be 
made  and  which  will  serve  to  make  it 
most  enjoyable  for  the  audience. 

The  motion  picture  theatre  of  the 
future,  Sidney  believes  will  include 
many  innovations  virtually  unknown 
today.  He  said  that  the  Criterion 
Theatre  here,  where  "Pepe"  opens  its 
initial  run  on  Dec.  21,  will  undergo 
an  extensive  remodeling  program 
prior  to  the  premiere  of  the  Cinema- 
Scope-Panavision  production. 

Openings  to  Be  Staggered 

The  first  openings  of  "Pepe"  will 
be  staggered  with  a  Dec.  23  date  for 
the  Lincoln  Theatre  in  Miami  Beach 
and  a  West  Coast  run  set  to  start  at 
the  Warner  Beverly  in  Los  Angeles  on 
Dec.  28.  Sidney  remarked  that  this 
method  would  enable  him  to  make 
personal  evaluations  of  the  results  of 
each  opening. 

The  veteran  director  went  on  to  say 
that  producers  today  should  aim  at 
developing  the  motion  picture  me- 
dium to  its  greatest  potential  and  that 
this  could  be  achieved  by  placing  an 
emphasis  on  the  "unusual." 


Thursday,  September  15,  19!  J. 


Theatre  Upbeat 


( Continued  from  page  1 ) 

first  Theatre  Owners  of  America  coj 
vention  "university"  class  on  equ;i  I 
ment  and  maintenance  here  this  motj  Jf 
ing  by  W.  J.  Cosby  of  National  Ciw> 
bon  Co.  The  speaker  was  a  meifflp1 
of  a  panel  which  included  Hal  Neidj  * 
purchasing  agent  for  Blumenfei ..' 
Theatres  Circuit,  San  Francisco,  cha;  f 
man;  Larry  H.  Davee,  president  ■! 
Century  Projector  Corp.,  New  Yoiil' 
and  J.  Walter  Bantau,  general  pt«i 
chasing  agent  and  chief  engineer  ;1» 
National  Theatres  Amusement  Corl 
Los  Angeles. 

Emphasizing  the  importance  ml 
proper  screen  illumination,  Cosby  ip( 
minded  exhibitors  that  the  thea;fe 
patron  deserves  good  screen  light,  i  j 

Stresses  Cost-per-Reel 

"Don't  limit  your  projection  equ  |  -,t 
ment  by  your  power  source,"  m 
warned.  "If  you  are  thinking  of  bi», 
ing  new  equipment  or  going  iije 
70mm,  remember  that  the  corn!  J 
basis  on  which  to  buy  carbons  is  th»( 
cost  per  reel,  not  the  cost  per  calm 

"In  buying  carbons,  bargains  ;|  , 
not  always  what  they  seem.  A  lovif  TJ 
priced  carbon  can  burn  faster  aL 
leave  larger  stubs.  They  may  not  gi,-  , 
you  that  extra  reel  you  need." 

Davee  urged  exhibitors  to  cooper;  ; 
with  equipment  manufacturers,  wai|P, 
ing  that  there  is  "very  little  incenti; 
today  for  manufacturers  to  devel* 
anything  new."  Banks,  he  said,  wol 
loan  $100,000  to  finance  new  develc; 
ments  on  the  basis  of  current  marl 
conditions   and   receptivity  for  nil 
theatre  products. 

Warns  of  'Bargains' 

He  warned  exhibitors  also  of  ( 
ceptive  "bargains"  in  foreign-ma 
equipment  at  low  prices,  asserting  tl 
often  it  is  a  copy  of  what  was  dev 
oped  and  is  made  here. 

"Ours  is  one  of  the  biggest  indi 
tries  in  the  world,"  Davee  said.  "\ 
must  support  it  by  using  the  bi 
equipment.  The  tools  are  availab 
We  must  be  sure  to  use  them  c( 
rectly." 

He  said  too  many  theatres  are  bei 
run  with  obsolete  equipment.  The  bi 
type  of  sound  and  projection,  he  sa:[  :, 
is  the  one  the  customer  is  least  awst 
of,  the  one  that  causes  the  least  d; 
traction.  )  f 

'Give  Everything  Good  Care' 

Bantau  counseled  exhibitors  to  gi 
close  attention  to  maintenance  of 
phases  of  the  theatre  plant,  equipme 
and  furnishings.  "Give  everythi' 
good  care,  first  of  all,  and  make  ij 
placements  when  they've  done  thii 
work." 

He  advised  exhibitors  to  watch  aij 
check  utilities  bills,  to  get  regular  il 
ports  on  the  condition  of  cooler  to) 
ers,  air  conditioning,  motor  general! 
sets  and  all  important  units. 

"Properly  maintained,  everythi! 
will  give  you  longer  life." 

The  equipment  session  shared  j 
8  A.  M.  start  with  another  "univfj 
sity"  class,  one  on  merchandise 
Both  were  well  attended. 


j  FILMACK 


SPECIAL  TRAILERS 
LEAD  THE  FIELD! 


j£t*ll  G?ODL-£a^i  ON  TIH*L 


rljrsday,  September  15,  1960 


Motion  Picture  Daily 


5 


fraction  to  Anti-Pay-TV 
t  titions  Big:  Hurling 

From  THE  DAILY  Bureau 
OS  ANGELES,  Sept.  13.-The  na- 
al  campaign  to  acquire  30,000,000 
atures  on  a  petition  to  Congress 
ng  that  pay-television  be  outlawed 
luced  a  "unified  response"  from 
bitors  "beyond  expectations." 
3  Philip  F.  Harling,  chairman  of 
toll-tv  committee  of  Theatre  Own- 
}f  America,  will  tell  the  TOA  con- 
ion  tomorrow  in  a  speech,  the  text 
yhich  was  released  here  today. 


First  12  Alpha  Films  Outlined 


Additional  Petitions  Printed 


arling  will  tell  exhibitors  that 
1(  000  petitions  were  printed  orig- 
i§ly  but  that  the  demand  for  more 
g|  met  with  an  additional  75,000. 
H  will  also  thank  National  Screen 
I  ice  for  its  help  in  distributing  the 
petions. 

i. arling  will  assert  that  pay-tv  could 
flfroy  half  of  the  free-tv  stations; 
■  the  Etobicoke  experiment  has 
ai'ed  that  exhibitors  will  get  no  help 
Hi  distributors  in  combatting  pay- 
Band  that  toll-tv  is  not  inevitable, 
n  will  also  again  urge  exhibitors 
arywhere  to  follow  the  example  of 
Be  in  Connecticut  and  assess  them- 
ffies  to  set  up  a  fund  to  hire  legal 
ansel  in  Washington  opposing  the 
JBj'ith-RKO  General  application  for  a 
M  permit  in  that  state. 

Fight  in  Seventh  Year 

1  [arling  will  remind  the  TOA  dele- 
ft >s  that  this  month  marks  the  sev- 
Si  year  since  an  industry  commit- 
f&was  organized  to  fight  pay-tv  and 
w  express  confidence  that  the  bat- 
|Haan  be  won  "if  we  are  as  diligent 
Mre  have  been  in  the  past  six  years." 

tve  'Lace1  Recordings 

■»|  ive  recordings  have  already  been 
for  the  "Midnight  Lace"  theme 
fija  the  Ross  Hunter-Arwin  produc- 
■j;  "Midnight  Lace,"  which  Univer- 
» International  is  releasing.  These 
ri>rdings  of  the  theme  are  in  addi- 
m  to  a  Doris  Day  recording  of  the 
sc|  y  "What  Does  a  Woman  Do,"  from 
V  picture  for  Columbia  Records. 
Bare  is  also  a  possibility  of  a  sixth 
girding  of  the  theme  by  Dick  Hy- 
Wji  for  Mercury. 
I  

\ayne  for  'Greatest* 

j  COLLYWOOD,  Sept.  14.  -  John 
V|yne  became  the  first  star  name  to 
1 igned  for  a  role  in  George  Stevens' 
■luction  of  the  life  and  times  of 
lis,  "The  Greatest  Story  Ever 
■jl."  Wayne  will  portray  the  role 
C^he  Roman  who  scourges  Jesus  on 
■:way  to  the  cross,  but  comes  to  be 
tl;  first  believer  at  the  Crucifixion. 


l^nzler's  Sister  Dies 

■i'uneral  services  were  held  here 
Ijisday  for  Mrs.  Gussie  Mantel,  sis- 
1  of  Samuel  Rinzler,  president  of 
tl  Randforce  Amusement  Corp.,  who 
dl  Monday  night  in  Brooklyn.  In 
action  to  Rinzler,  she  is  survived  by 
jbn,  Leo;  a  daughter,  Mrs.  Mollie 
Vfner,  and  two  sisters. 


( Continued 

from  William  Zeckendorf,  realtor,  and 
a  member  of  the  board  of  the  Amer- 
ica Corp.,  Pathe  Laboratories  parent 
company,  and  by  Budd  Rogers,  new- 
ly named  president  and  general  man- 
ager of  Alpha. 

Maureen  O'Hara,  who  will  star  in 
two  of  Alpha's  12  productions,  also 
addressed  the  exhibitors,  assuring 
them  that  producers  and  talent  will 
give  their  best  to  the  pictures  to  be 
made  and  asking  that  exhibitors,  in 
turn,  give  their  best  to  selling  them. 
She  said  she  was  prepared  to  go  out 
on  the  road  and  help  sell  them. 

Two  for  Brazzi 

The  12  pictures  scheduled  include 
"Brigante,"  starring  Rossano  Brazzi, 
to  be  produced  by  Steve  Barclay,  with 
a  top  co-star,  and  "Wife  or  Mistress?" 
a  second  Brazzi  starring  vehicle. 
Charles  B.  Fitzsimmons  will  produce 
the  first  Maureen  O'Hara  starrer,  "The 
Deadly  Companions,"  from  a  screen- 
play by  A.  S.  Fleischman,  based  on 
his  novel,  "Yellow  Leg,"  a  Civil  War 
story.  The  actress's  second  Alpha  pic- 
ture will  be  announced  later. 

Nat  Tanchuck  and  Irving  Gum- 
mings  will  produce  Jules  Verne's 
"From  the  Earth  to  the  Moon,"  a 
science-fiction  story  with  topical 
values,  and  "Morgan's  Horse."  Stuart 
Reynolds  and  Jack  Baker  will  produce 
"Johnny  Cote,"  a  prohibition  gang- 
ster story  by  Robert  Patterson,  with 
screenplay  by  Mark  Hanna.  The  same 
producer  team  will  make  "Record 
Buster,"  teen-age  music  film,  and 
"The  Face,"  a  horror  film. 

Bischoff,  Diamond  Teamed 

Samuel  Bischoff  and  David  Dia- 
mond will  produce  "Something  for 
Nothing"  and  "The  Trek,"  adventure 
film.  "Doc"  Merman  will  produce 
"Escape  from  Andersonville,"  from  a 
screenplay  by  Norman  Corwin. 

Zeckendorf  told  the  exhibitors  that 
a  policy  of  attempting  to  make  only 
blockbusters  is  unhealthy  and  of 
potential  injury  to  the  industry.  "No 
matter  how  high  the  pyramid  may  be," 
he  said,  "it  needs  a  broad  base.  It  is 
all  right  to  make  a  few  big  pictures 
but  the  industry  can't  exist  on  those 
alone  nor  can  it  prosper  unless  ex- 
hibition prospers,  too.  The  pyramid 
could  topple  and  bring  an  industry 
down  with  it  around  the  heads  of  its 
policy-makers.  There  must  be  a  part- 
nership between  exhibition  and  pro- 
duction. The  industry  is  not  an  ex- 
clusive club  for  the  few.  It  belongs 
to  many." 

Sees  Tide  Turning 

Zeckendorf,  whose  Webb  &  Knapp 
Co.  has  contracted  to  buy  the  20th 
Century-Fox  studio  property  for  $43,- 
000,000  cash  for  a  real  estate  com- 
munity development,  told  the  conven- 
tion the  tide  has  commenced  to  turn 
against  production  scarcity  when  com- 
panies like  Alpha  are  prepared  to  in- 
vest large  sums  in  pictures.  "I'm  sure 
you're  on  your  way,"  he  said. 

TOA  has  promised  cooperation  in 
obtaining  play  dates  for  the  Alpha 


from  page  1 ) 

pictures,  and  a  joint  committee  of  ex- 
hibitors and  producers  will  help  se- 
lect pictures  that  exhibitors  believe 
there  is  a  good  market  for.  Exhibitors 
will  pay  only  the  going  terms  for  the 
product  and  will  share  in  the  entire 
playoff. 

Pathe  Laboratories  will  benefit  from 
the  film  processing  work  involved.  It 
is  one  of  the  several  current  exhibi- 
tor efforts  to  increase  production. 

These  points  were  touched  upon  by 
Rogers  who  said  that  in  addition  to 
the  12  announced,  Harry  Joe  Brown 
will  make  two  more  and  additional 
deals  with  other  producers  are  in 
work.  The  product  listed  is  subject 
to  change  if  the  exhibitor  committee, 
soon  to  be  designated,  desires. 

The  conventioneers  were  asked  to 
sign  cards  at  their  luncheon  tables, 
giving  their  company's  name,  for  fur- 
ther contact. 

Film  terms  will  be  adjusted  up  or 
down  according  to  box-office  perform- 
ance, Rogers  said.  Field  representa- 
tives have  been  retained  to  call  on 
exhibitors  around  the  country  with 
further  details. 

Complete  advertising  and  exploi- 
tation campaigns  will  be  created  for 
each  release. 


Studio  Tours  Set  for 
TOA-Meet  Delegates 

From  THE  DAILY  Bureau 
HOLLYWOOD,  Sept.  14.-M-G-M, 
Paramount,  20th  Century-Fox  and 
Warner  Brothers  will  host  tours  and 
luncheons  tomorrow  for  families  of 
Theatre  Owners  of  America  conven- 
tion delegates.  About  200  guests  are 
expected  to  make  the  tours,  which 
were  arranged  by  the  Association  of 
Motion  Picture  Producers. 

An  extensive  Universal  studio  tour 
for  TOA  members  also  has  been  ar- 
ranged by  David  A.  Lipton,  Universal 
vice-president,  in  which  buses  will 
ferry  the  convening  visitors  in  the 
afternoon  to  see  points  of  interest  on 
400-acre  company  plant,  back  lot  and 
sound  stages.  They  will  visit  the 
shooting  set  of  the  Tony  Curtis  star- 
rer, "The  6th  Man."  The  TOA  groups 
also  will  be  feted  in  a  studio  projec- 
tion room  with  greetings  from  Lipton, 
their  host. 


'Sunrise'  Policy 

( Continued  from  page  1 ) 
sell  tickets  for  each  separate  perform- 
ance, guaranteeing  the  patron  a  seat 
at  that  performance.  Depending  on 
local  conditions  exhibitors  may  run 
three  or  four  performances  a  day  and 
four  or  five  on  Saturday,  but  in  no 
case  will  the  film  be  shown  on  a  grind 
policy.  Nor  will  shorts,  newsreels  or 
trailers  be  shown. 

The  picture  has  a  running  time  of 
143  minutes  plus  an  intermission  and 
there  is  a  short  musical  prologue. 

"Sunrise"  will  open  on  Sept.  28  at 
the  RKO  Palace  in  New  York  and  four 
other  openings  will  be  held  the  fol- 
lowing week  in  Beverly  Hills,  Boston, 
Washington  and  San  Francisco. 


Problems  of  Popcorn 
At  'Ben-Hur'  Showings 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  14.  -  One 
exhibitor  at  the  TOA  concessions  ses- 
sion here  today  asked  what  could  be 
done  about  popcorn  sales  in  "Ben- 
Hur"  engagements.  One  panelist  re- 
plied, "you  don't  have  to  book  the 
picture." 

Another  exhibitor  explained  that  he 
solved  the  problem  by  not  selling  pop- 
corn the  first  week  of  the  run  but  has 
been  selling  it  ever  since.  "MGM 
yelled  but  I  had  the  picture,"  he  com- 
mented to  the  amusement  of  the  TOA 
delegates. 


Concessions 


( Continued  from  page  1 ) 
was  chairman,  with  the  following 
panelists:  Edwin  Gage,  Oakhurst, 
N.J.;  John  Krier,  Salt  Lake  City;  Bert 
Nathan,  Brooklyn;  Spiro  J.  Pappas, 
Chicago,  and  Jack  W.  Wilson,  Los 
Angeles. 

On  the  psychology  of  sales,  princi- 
pal attention  was  given  to  explain 
how  prices  could  be  increased  without 
patron  resistance.  Panelists  explained 
how  gradually  15  cent  candy  items 
have  been  introduced  and  popcorn 
increased  from  10  cents  to  15  cents 
for  the  same  amount  or  less  popcorn. 
It  was  pointed  out  that  a  new  rule  of 
the  Pure  Food  Administration,  effec- 
tive Mar.  1,  1961,  will  bar  the  use 
at  old  fashioned  type  popcorn  boxes. 

Quality  Emphasized 

There  was  full  agreement  among 
the  panelists  that  in  the  long  run  the 
most  satisfactory  equipment  is  the  top 
quality.  However,  even  the  best 
equipment  has  to  receive  TLC— 
"tender,  loving  care"  as  Papas  put  it, 
if  it  is  to  be  a  good  investment. 

It  was  recommended  that  controls 
are  essential  and  that  they  must  cover 
100  per  cent  of  the  concession  items 
and  supplies.  Various  methods  of 
keeping  inventories  were  outlined. 
Krier  explained  how  a  lie  detector 
was  used  with  effect  in  controlling 
pilferage  at  one  drive-in.  Others 
raised  the  question  of  the  legality  of 
having  employees  agree  to  submit  to 
lie  detector  tests.  Gage  recommended 
that  managers  be  paid  a  commission 
on  concession  sales  less  any  losses. 

In  answer  to  a  question  on  the  ex- 
tent of  leakage  Nathan  said  that  a 
shortage  of  Vz  of  1  per  cent  of  the 
dollar  volume  would  be  an  accept- 
able national  figure. 

Coupon  Books  Suggested 

Jack  Braunagel  recommended  that 
employees  be  given  coupon  books  per- 
mitting a  50  per  cent  discount  on  re- 
freshments or  even  free  purchases  up 
to  a  fixed  weekly  amount  of  $2  or  $3. 
Papas  said  that  a  40  cents  per  day 
allowance  is  what  he  uses  in  his  op- 
erations. 

Exhibitors  were  urged  to  know  just 
what  yields  should  be  obtained  on 
every  item  they  handled. 


Great  photographs  combine  chance,  skill  and 
careful  preparation.  Plus— that  stroke  of  luck 
that  turns  the  ordinary  into  something  that's 
truly  great ! 

That's  why  it  pays  to  load  with  Eastman 
Film—always!  Then  you're  ready — regardless 
of  time,  weather,  lighting!  For  example,  the 
new  Eastman  Double-X  black-and-white.  It  has 


double  the  speed  of  the  current  Plus-X  with 
virtually  the  same  superior  fine  grain  charac- 
teristics. Added  depth!  Superior  resolution! 

What's  more,  with  Eastman  Film,  the  advice 
and  cooperation  of  the  Eastman  Technical 
Service  for  Motion  Picture  Film  is  available 
to  help  solve  problems  of  film  selection  and 
processing. 


For  more  information,  write  Motion  Picture  Film  Department 

EASTMAN  KODAK  COMPANY,  Rochester  4,  N.Y. 


East  Coast  Division 

342  Madison  Avenue,  New  York  1 7,  N.Y. 


Midwest  Division 

1  30  East  Randolph  Drive,  Chicago  1 , 


West  Coast  Division 

6706  Santa  Monica  Blvd.,  Hollywood  38,  Calif. 


or  For  the  purchase  of  film:  W.  J.  German,  Inc. 

Agents  for  the  sale  and  distribution  of  Eastman  Professional  Motion  Picture  Films,  Fort  Lee,  N.J.,  Chicago,  III.,  Hollywood,  Calif. 


MOTION  PICTURE 

DAILY 


\)L.  88,  NO.  54 


NEW  YORK,  U.S.A.,  FRIDAY,  SEPTEMBER  16,  1960 


TEN  CENTS 


If  Coast  Convention 

'OA  Delegates 
old  Pay-TV  Is 
lot  Inevitable 

,9ur  Speakers  Scoff  at 
Chreat,'  But  Urge  Fight 

i  By  MARTIN  QUIGLEY,  JR. 
IcOS  ANGELES,  Sept.  15.-"Those 

no  tell  you  pay-tv  is  "inevitable"  are 
H3  "victims  of  the  big  lie  told  over 
Id  over  again.  Pay-tv  is  not  inevi- 
lile.  It  is  unconscionable." 

[This  was  the  gist  of  a  blistering  at- 
i  ;k  on  pay-tv  at  today's  Theare  Own- 

Di  of  America  convention  seminar  on 
I;  subject,  made  by  Mitchell  Wolf- 

a,  head  of  Wometco  Enterprises, 
5  iami,  and  himself  a  television  station 

|  erator. 

i'lThe  convention  also  heard  a  strong 
1 3a  from  Philip  Harling,  chairman  of 
1 3  TO  A  toll-tv  committee,  that  ex- 
Ditors  unite  in  the  campaign  to  get 
(Continued  on  page  4) 

her  Named  Chairman 
f  B'nai  B'rith  Drive 

Appointment  of  attorney  Louis 
zer  as  general  chairman  of  the  1960 
:w  York  campaign  for  B'nai  B'rith 
youth  services 
was  announced 
by  Label  A. 
Katz,  president 
of  the  Jewish 
service  organi- 
zation. The 
campaign,  con- 
ducted by  the 
B'nai  B'rith 
Foundation  o  f 
the  United 
States,  helps 
support  the 
B'nai  B'rith's 
many  and  vari- 

ns  youth  programs. 
Climax  of  this  year's  fund-raising 
( Continued  on  page  2 ) 


Johnston  Will  Urge 
MPA  Africa  Effort 


By  E.  H.  KAHN 

WASHINGTON,  Sept.  15.  -  Just 
back  from  a  five-week,  300,000-mile 
trip  to  Africa,  Eric  Johnston,  presi- 
dent of  the  Motion  Picture  Export 
Association  of  America,  is  expected 
shortly  to  make  formal  recommenda- 
tions concerning  that  continent  in  a 
report  to  the  MPA  member  compa- 
nies. It  seems  clear  that  he  will  sug- 
gest a  more  active  role  in  Africa 
exhibition  by  American  organizations. 

In  a  press  conference  today  John- 
ston reiterated  his  confidence  in  the 
growing  market  that  is  Africa.  "With 
tv  coming  into  Europe,"  he  said,  "we 
(Continued  on  page  5) 

Academy  Show  Slated 
For  Monday,  April  17 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  15.  -  The 
33rd  awards  presentation  of  the 
Academy  of  Motion  Picture  Arts  and 
Sciences,  will  be  held  on  Monday 
night,  April  17,  1961. 

In  making  the  announcement,  Val- 
entine Davies,  first  vice-president, 
said  a  Monday  was  selected  for  the 
third  successive  year  in  deference  to 
motion  picture  exhibitors,  recognizing 
that  such  a  record-audience  show  on 
other  days  of  week  might  interfere 
with  peak  night  theatre  attendance. 


Mirisch  Asks  TOA  Join  Producers 

American  Version  of 
Eady  Plan  Proposed 

SPG  Head  Says  Fund  Could  Overcome 
Product  Shortage,  Develop  New  Talent 

By  SHERWIN  KANE 
(TOA  convention  pictures  on  page  4) 
LOS  ANGELES,  Sept.  15.— A  proposal  that  exhibition  join  production  to 
study  and  develop  an  American  version  of  the  British  Eady  Plan  as  a  means 
of  overcoming  the  product  shortage  and  for  the  development  of  new  talent 
  was    made  to 

/.  Cheever  Cowdin, 
Former  'W  Official,  Dies 


J.  Cheever  Cowdin,  industrialist 
and  former  chairman  of  the  board  of 
directors  of  Universal  Pictures,  a  post 
he  had  occupied  for  13  years  until 
his  retirement  in  1949,  died  here  yes- 
terday following  a  heart  attack.  He 
was  71.  He  joined  Universal  in  1936 
following  extensive  experience  in  the 
industrial  and  financial  fields,  having 
organized  Blair  &  Co.  and  Standard 
Capital  Co.  He  achieved  wide  ac- 
claim as  a  polo  player,  being  a  mem- 
ber of  the  U.  S.  team  in  many  inter- 
national contests. 

Cowdin  is  survived  by  his  wife,  the 
former  Andrea  Parker,  a  sister  and  a 
son  by  a  previous  marriage. 


Walter  Mirisch 


the  Theatre 
Owners  of 
America  c  o  n- 
vention  here  to- 
day by  Walter 
Mirisch,  presi- 
d  e  n  t  of  the 
Screen  Produ- 
cers Guild. 

Mirisch  also 
called  for 
s  t  r  e  a  mlining 
and  consolida- 


Louis  Nizer 


Self-Regulation  Answer  to  Censorship 
Wolfson  and  Wald  Tell  TOA  Meeting 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept,  15.-The  industry's  concerted  aim  in  the  face  of 
new  criticism  and  agitation  for  censorship  should  be  to  preserve  its  system  of 
self-regulation,  the  Theatre  Owners  of  America  convention  seminar  on  legis- 
lation and  censorship  was  told  today  ~  "  " 
by  Mitchell  Wolfson,  chairman.  To  have  national  censorship  and  local 
this  end,  he  said,  die  Production  Code  classification." 


tions  in  distrib- 
ution "to  do  the 
job  better  as  well  as  cheaper." 

His  proposal  for  an  American  Eady 
Plan  pointed  out  that  the  national  film 
gross  for  the  past  10  years  has  aver- 
aged approximately  $1,300,000,000 
per  year. 

"A  contribution  of  only  three  per 
cent  of  this  total  could  establish  a 
(Continued  on  page  6) 


and  its  administrators  require  the 
complete  support  of  everyone  in  the 
industry. 

"If  self-regulation  is  discredited," 
Wolfson  warned,  "we  are  going  to 


Wolfson  said  that  TOA's  censorship 
committee,   which  met  earlier  with 
Motion  Picture  Association  represen- 
tatives, had  concluded  that  sex  and 
(Continued  on  page  5) 


Pa.  High  Court  Asked 
To  Uphold  Censor  Code 

Special  to  THE  DAILY 
HARRISBURG,  Pa.,  Sept.  15.  - 
Atty.  Gen.  Anne  X.  Alpern  yesterday 
disclosed  the  State  Department  of 
Justice  has  asked  the  State  Supreme 
Court  to  uphold  Pennsylvania's  new 
censorship  code  enacted  in  1959. 

Stating  that  die   department  had 
hoped  to  have  the  case  heard  sooner, 
she  said  "an  effort  will  be  made  to 
( Continued  on  page  6 ) 


LABORATORIES,  INC.     Complete  facilities  for  every  Him 

NEW  YORK  AND  HOLLYWOOD  .....  .  , 

need  in  black  and  white  or  color 


Motion  Picture  Daily 


Friday,  September  16,  18 


I 


PERSONAL 
MENTION 


CHARLES  EINFELD,  20th  Cen- 
tury-Fox vice-president,  this  week 
became  a  grandfather  for  the  sixth 
time  when  his  daughter,  Mrs.  John 
B.  HmsCH,  gave  birth  to  a  girl,  Dina 
Elizabeth,  in  Louis  Weiss  Memorial 
Hospital,  Chicago. 

• 

Edward  L.  Hyman,  vice-president 
of  American  Broadcasting-Paramount 
Theatres,  and  his  assistant,  Bernard 
Levy,  have  returned  to  New  York 
from  Detroit. 

• 

Charles    H.    Rosenblatt,  vice- 
president  of  International  Film  Dis- 
tributors, Inc.,  will  leave  here  today 
on  a  business  trip  to  Central  America. 
• 

David  Golding,  director  of  adver- 
tising-publicity for  Panama-Frank  Pro- 
ductions, will  return  to  Hollywood 
today  from  New  York. 

• 

Mike  Selsman,  20th  Century-Fox 
trade   publicity    contact,   will  leave 
New  York  today  for  the  Coast. 
• 

Ed  Heiber,  of  American  Interna- 
tional Pictures,  left  New  York  yester- 
day for  Cincinnati  and  Indianapolis. 
• 

Glenda  Blagg,  secretary  to  Van 
Wolf  at  Cinemiracle  Pictures  and 
formerly  secretary  to  Guy  Biondi  at 
the  Michael  Todd  office,  will  be  mar- 
ried on  Saturday  at  Good  Shepherd 
Church,  Brooklyn,  to  Victor  Jensen, 
nephew  of  Biondi. 

Ralph  Ripps,  M-G-M  branch  man- 
ager in  Albany,  N.  Y.,  has  returned 
there  from  Oneida,  N.  Y. 

• 

Morris    Lefko,    M-G-M's  "Ben- 
Hur"  sales  manager,  will  return  to 
New  York  today  from  Detroit. 
• 

John  Damis,  Stanley  Warner  zone 
maintenance  manager,  has  returned  to 
Newark  from  Albany,  N.  Y. 


NEW  YORK  THEATRES 


r— RADIO  CITY  MUSIC  HALL — | 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 

DIP. :  BOGARDE  as  Franz  Liszt 

A  COLUMBIA  PICTURE  Is  CiieaiScap  t  Eastman  Ctltr 
ON  THE  GREAT  STAGE  "FESTIVAL" 


Product  Supply  Will  Assure  Future 
Of  Theatres,  Distributors  Tell  IENE 


Special  to 

CHATHAM,  Mass.,  Sept.  15.  - 
Optimism  for  the  future  of  the  motion 
picture  industry  and  pledges  of  a 
steady  supply  of  product  were  ex- 
pressed here  today  to  the  convention 
of  Independent  Exhibitors,  Inc.  of 
New  England  and  Drive-in  Theatre 
Associates  by  the  general  sales  man- 
agers of  two  major  film  companies. 

The  men  who  spoke  on  the  final 
day  of  the  three-day  affair  were  Glenn 
Norris  of  20th  Century-Fox  and 
Henry  H.  Martin  of  Universal.  First 
two  days  of  the  convention,  which 
was  attended  by  over  200  exhibitors 
and  other  industryites,  were  devoted 
mainly  to  golfing  and  other  recrea- 
tion. 

Norris  suggested  the  showmen 
"merchandise"  their  theatres  in  the 
same  way  that  distributors  mer- 
chandise product.  "Make  your  thea- 
tres more  attractive,"  he  urged. 

The  20th-Fox  executive  said  he  had 
just  returned  from  a  trip  to  the  studio 
and  was  much  impressed  by  the  prod- 
uct outlook.  He  said  his  company 
will  make  60  pictures  at  a  cost  of 


THE  DAILY 

$60,000,000  for  1961  and  that  it  will 
do  even  better  for  releases  in  1962. 

Theatre  Still  His  First  Love 

While  20th-Fox  is  making  some 
films  for  television  "we  have  not 
transferred  our  affection  from  the 
theatre  to  the  tv  screen,"  he  declared. 
"TV  cannot  afford  to  support  a  $60,- 
000,000  film  program,"  he  said. 

Martin  gave  a  run-down  of  pictures 
to  come  from  Universal  and  said  the 
company  will  have  20  to  24  films  com- 
pleted by  November,  1961.  He  said 
he  is  optimistic  both  about  his  own 
company  and  the  industry  at  large. 

A  report  on  the  American  Congress 
of  Exhibitors  was  presented  by  Irving 
Dollinger.  He  said  that  while  ACE 
had  been  held  back  by  the  motion 
picture  strikes  it  was  hoped  that  full 
activities  will  be  resumed  this  fall 
and  he  urged  IENE  to  give  ACE  full 
support.  He  asked  particular  coopera- 
tion for  the  ACE  production  company 
and  its  plans  to  make  exhibitor- 
financed  films. 


Nizer  Named  Plan  'Holder  Mee,s  on 

Ampex,  Telemeter  Link 

Ampex  Corp.  and  Telemeter  Mag- 
netics, Inc.  are  making  plans  to  call 
special  meetings  of  stockholders  of 
their  respective  companies  seeking  to 
approve  the  proposed  merger  recom- 
mended this  week  by  the  boards  of 
the  two  California  electronics  com- 
panies. 

Merger  terms  call  for  the  exchange 
of  one  share  of  Ampex  for  two  shares 
of  Telemeter  with  Ampex  to  be  the 
surviving  concern. 

Telemeter  had  857,344  shares  out- 
standing Aug.  30  and  it  would  require 
428,672  Ampex  shares  to  complete 
the  merger.  If  options  held  by  Tele- 
meter executives  are  exercised  before 
the  merger  is  consummated,  however, 
the  added  stock  could  raise  the  re- 
quired number  of  Ampex  shares  to 
445,472. 

Ampex  is  putting  the  455,472  shares 
into  reserve  to  complete  the  transac- 
tion and  will  set  a  deadline  for  exer- 
cising the  Telemeter  options. 

Paramount  Pictures  holds  about  75 
per  cent  of  Telemeter's  outstanding 
common  shares.  Ampex  has  7,270,000 
outstanding  common  shares. 

Ampex,  of  Redwood  City,  develops 
and  makes  precision  magnetic  record- 
ers and  other  devices  for  use  in  in- 
strumentation, computer,  television 
and  audio  applications.  Telemeter 
Magnetics  designs  and  produces  mag- 
netic cores  and  core  buffer  and  mem- 
ory sub-systems,  fundamental  com- 
ponents in  the  data  processing  and 
computer  industry. 

Ampex  stock  closed  yesterday  on 


(Continued  from  page  1) 
effort  is  a  $100-a-person  Waldorf-As- 
toria banquet  on  Nov.  27  at  which 
B'nai  B'rith  will  honor  New  York  in- 
dustralist  Abraham  Feinberg.  Princi- 
pal banquet  speaker  will  be  former 
President  Harry  S.  Truman. 

Nizer,  a  member  of  the  law  firm 
of  Phillips,  Nizer,  Benjamin,  Krim, 
and  Ballon,  is  attorney  for  many  thea- 
trical and  motion  picture  personalities. 
He  is  author  of  the  recent  best-seller, 
"Thinking  on  Your  Feet."  He  served 
as  chairman  of  the  Greater  New  York 
Campaign  for  the  March  of  Dimes  in 
1949;  chairman  of  the  Red  Cross 
Theatrical  Division  and  national 
chairman  of  the  Speaker's  Bureau  of 
the  United  Jewish  Appeal. 

'Song'  Hits  $847,000 

William  Goetz'  "Song  Without 
End,"  the  story  of  Franz  Liszt,  has 
grossed  over  $847,000  in  the  first  five 
weeks  of  its  run,  it  was  announced 
by  Russell  V.  Downing,  president  of 
the  Radio  City  Music  Hall,  where  the 
Columbia  release  had  its  world  pre- 
miere. 


'Alamo9  Benefit  Bow  Set 

The  New  York  premiere  of  John 
Wayne's  "The  Alamo"  at  the  Rivoli 
Theatre  on  Oct.  26  will  be  sponsored 
by  MEDICO  (Medical  International 
Cooperation  Organization),  it  has 
been  announced  by  Wayne  and  Wil- 
liam J.  Heineman,  vice-president  of 
United  Artists,  the  distributor. 


Draft  Permit  tor  Sonde 
Films  in  Greenville  1 

Special  to  THE  DAILY 
GREENVILLE,  S.C.,  Sept.  15.  ( 
County  Attorney  E.  P.  Riley  has  be  j 
authorized  by  the  County  Board  ! 
Commissioners  to  draft  a  permit  -1 
which  they  would  authorize  opei' 
tion  of  Sunday  movies  in  the  coun  l 
A  spokesman  said  the  commission!!; 
took  this  step  after  receiving  forrr: 
requests  for  permits  from  operatcj 
of  four  drive-in  theatres— the  Sit1' 
land,  Augusta  Road,  White  Horse  aijj) 
Ville-In. 

After  a  brief  discussion  of  the  an 
plicable  statute,  Commissioner  W;| 
ter  H.  Smith  said,  "I  don't  see  he! 
we  can  keep  them  from  operating 
The  law  by  which  this  county  qua| 
fies  for  Sunday  operation  of  amuij 
ments  specifies  that  the  amusemei| 
shall  not  be  engaged  in  between  , 
and  9  P.M. 

Later  Start  Suggested 

One  commissioner  expressed  tl 
view  that  the  drive-in  movies  shou 
not  start  until  9:15  P.M.  (rather 
9)  and  that  the  operators  should 
advised  to  control  the  honking 
horns  by  customers.  During  the  d  I 
cussion,  it  was  brought  out  that  drh 
in  customers,  waiting  for  movies 
start,  often  blow  their  horns  at  J 
time  while  churches  are  still  in  S(j 
sion. 


Fox  Adds  Two  Films; 
19  For  Rest  of  Year 

Twentieth  Century-Fox  has 
quired  two  new  films  and  has  add 
them  to  its  release  schedule  for  f 
final  quarter,  making  a  total  of 
films  to  be  released  from  Septeml 
through  the  end  of  the  year. 

First  of  the  two  films  is  "The  Tra 
Family,"  produced  by  Utz  Unterm, 
and  directed  by  Wolfgang  Liebenein  ) 
on  location  in  Bavaria.  The  second  I 
"Legions  of  the  Nile,"  starring  Lini 
Cristal,  Ettore  Manni  and  Georg  I 
Marchal. 


Jessel  Toastmaster 
At  Pioneer  Dinner 

George  Jessel  will  serve  as  toai 
master  at  the  22nd  annual  Moti 
Picture  Pioneers  dinner  honoring  J 
seph  E.  Levine  as  Pioneer  of  the  Ye 
it  was  announced  by  S.  H.  FabiE 
president  of  the  Pioneers. 

Jessel,  acknowledged  as  the  "toa« 
master  general  of  the  United  State;, 
will  headline  the  Levine  tribute  at  tj 
dinner  scheduled  for  Nov.  21  in  t| 
Starlight  Roof  of  the  Waldorf-Astoi, 
Hotel. 

the  New  York  Exchange  at  28%.  Hij 
for  the  year  has  been  42%  and  t] 
low   26%.    Telemeter  Magnetics 
quoted  in  the  over-the-counter  m£ 
ket  at  13%  bid  and  14Y4  asked. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bure; 
Yucca- Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau, 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motil 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-31 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagl 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  y< 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secol 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  1' 


20TH  SHOWS  EXHIBS  HOW  TO  HAVE  A  "HIGH  TIME"! 


Thousands  of  spectators  gathered  along  Broadway  to  watch  the  bands, 
cheer-leaders,  "college  queens,"  more  than  100  fraternity  and  sorority 
officers  from  local  schools  and  the  leaders  of  16  national  Fabian  fan 
clubs.  This  event  can  be  duplicated  in  all  localities  with  the  same 
highly  successful  results.  Above,  Carol  Lynley  (left),  Sal  Mineo  and 
Ina  Balin  add  Hollywood  glamour  to  the  festivities. 


Twentieth's  "High  Time"  got  off  to  a  flying 
start  at  New  York's  Warner  Theatre  last  night 
in  a  glamorous  do-it-yourself  for  exhibitors  all 
over  the  country.  Here,  Judy  Carroll  shows  how 
it's  done  on  the  trampoline.  Champions  on  this 
gymnastic  device  added  excitement  to  the  pre- 
miere. 


The  famed  Doremus  Drum  and  Bugle  Corps  marched  in  accom- 
paniment to  the  activities.  The  band,  resplendent  in  blue  and  gold, 
added  a  touch  of  gaiety  which  had  the  crowds  singing  along. 


Idol  of  the  teen-agers,  the  Fabulous 
who  co-stars  in  the  film  with  Bing 
and  Tuesday  Weld,  and  singing  rage 
Avalon  enjoyed  a  session  with  the 
trampoline  in  front  of  the  theatre, 
crowd's  amusement. 


Fabian, 
Crosby 
Frankie 
40-foot 
to  the 


(Advt.) 


Motion  Picture  Daily 


Pay-Television 


THEATRE 


CONVENTION 

OWNERS    OF  . 


■MM9MBI 

M.  P.  D4/i.y  pictures 


SEEN  AT  THE  TO  A  CONVENTION:  Dais  group,  above,  left  to  right:  Gor- 
don McLendon,  Chris  Gorder,  Al  Pickus,  Robert  Selig,  Robert  E.  Johnson 
and  Frank  Ricketson.  Below,  Pickus  presents  the  annual  president's  report. 


4 


(Continued  from  page  1) 
Congress  to  outlaw  pay-tv.  The  Hai- 
ling  speech,   released   to   the  press 
earlier,  was  in  Motion  Picture  Daily 
of  Sept.  15. 

"If  you  believe  that  pay-tv  is  'in- 
evitable', and  if  you  are  right,"  Wolf- 
son  said,  "then  you  shouldn't  be  wast- 
ing time  at  this  convention.  You 
should  be  home  talking  to  a  real  es- 
state  broker  about  the  sale  of  your 
theatres." 

"Pay-tv  may  come,  but  it  is  certain- 
ly not  'inevitable.'  The  persistence  of 
those  who  tell  you  it  is  'inevitable' 
is  understandable.  They're  after  a  rich 
prize:  a  legal  and  licensed  piracy  of 
the  free  air  waves  and  a  hi-jacking  of 
the  only  merchandise  we  have  to  sell. 

'An  Exhibitors'  Fight' 

"This  is  an  exhibitors'  fight.  We 
cannot  count  on  very  much  support 
from  other  branches  of  the  industry. 
Some  producers,  looking  shallowly 
into  the  future,  think  they  see  a  Utopian 
climate  for  themselves,  a  day  when 
they  can  divest  themselves  of  their 
costly  distribution  offices  and  person- 
nel, doing  away  with  salesmen  and 
publicity  departments  and  solving  for- 
ever the  vexing  problem  of  supplying 
enough  costly  35mm  prints  of  their 
pictures. 

"They  have  dreams  of  having  one 
or  two  16mm  prints  serving  the  en- 
tire nation,  and  of  having  a  first-day 
audience  of  tens  of  millions  which 
would  not  only  cover  all  production 
costs  but  also  deliver  to  them  an  out- 
rageous profit. 

Called  'False  Dreams' 

"These  are  false  dreams,  but  the 
point  is  there  is  enough  mirage  in 
them  to  seriously  threaten  the  ex- 
istence of  every  theatre  in  the  coun- 
try, and  actually  wipe  out  most  of 
them. 

"Today  even  the  pay-tv  advocates 
have  changed  their  tune,"  Wolfson 
continued.  "They  used  to  tell  us  that 
they  could  be  creating  millions  of 
new  movie  fans,  and  that  pay-tv  was 
merely  an  extension  of  the  industry  to 
bring  movies  to  those  who  couldn't  go 
to  theatres. 

"Now  the  latest  honey-mouthings 
from  Hartford  lumps  together  the  cost 
of  theatre  tickets,  baby  sitters,  gaso- 
line, bus  fares,  parking  charges  and 
popcorn,  and  tells  the  people  how 
much  they'll  save  on  first  run  movies 
when  pay-tv  becomes  a  part  of  their 
lives. 

Warns  of  'Charge  for  Everything' 

"What  they  don't  tell  the  public- 
is  that  in  the  initial  impact  of  pay- 
tv  the  theatres  would  be  wiped  out, 
giving  them  no  choice  of  picture  en- 
tertainment except  television,  and 
that  from  that  time  on  there  would 
be  a  charge  for  everything  worthwhile 
that  the  people  might  see  on  tv. 

Wolfson  termed  this  "deprivation, 
needless  cost  and  hardship"  which 
pay-tv  would  impose  upon  the  public 
the  system's  "greatest  menace." 

The  owners  of  pay-tv  systems,  he 
charged,  have  created  no  marvelous 


instrument  which  is  a  boon  to  man- 
kind, but  merely  have  made  a  device 
which  will  destroy  television  signals, 
something  that  "airplanes  do  every 
day  as  they  pass  over  your  house  and 
Russia  does  as  it  jams  Voice  of  Amer- 
ica broadcasts." 

Cites  Ease  of  'Jamming' 

"At  relatively  small  cost,"  he  con- 
tinued, "we  exhibitors  could  create 
devices  which  would  jam  every  radio 
and  tv  channel  in  the  country.  But 
should  we  be  allowed  to  do  it,  so  that 
people  would  be  forced  to  pay  at  our 
box  -offices  if  they  wanted  entertain- 
ment? 

"But  that  is  what  pay-tv  people 
are  asking  the  government  to  give 
them— the  license  to  pre-empt  at  will 
any  tv  channel  so  that  they  might  ex- 
act a  tribute  every  time  they  have 
something  better  than  'Howdy-Doody' 
to  show." 

Fears  TV  Upheaval 

Wolfson  also  said  the  economic 
consequences  of  pay-tv  should  not  be 
overlooked.  He  said  that  in  addition 
to  loss  of  employment  by  150,000  the- 
atre workers  and  the  over  two  billion 
in  theatre  properties,  the  commercial 
television  industry  would  undergo  an 
equal  upheaval,  and  that  this  would 
be  reflected  in  the  economies  of  every 
community,  for  pay-tv  would  not  ab- 
sorb the  displaced  nor  compensate  for 
devalued  property. 

He  also  told  the  exhibitors  not  to 
be  misled  by  newspaper,  magazine, 
sports  interests  and  other  groups 
favoring  pay-tv.  These  disclose  only 
"vested  interests"  and  do  not  mean 
that  public  acceptance  of  pay-tv  is 
assured. 

Sees  Public  96  Per  Cent  Opposed 

In  fact,  Wolfson  said,  various  polls 
have  shown  the  public  to  be  more 
than  96  per  cent  opposed  to  pay-tv. 

"This  would  seem  to  indicate,"  he 
said,  "that  perhaps  this  case  should 
not  be  decided  in  Washington  at  all. 
It  might  be  a  good  idea  to  put  it  to 
the  people  themselves  by  national  vote 
of  those  who  would  be  so  immensely 
affected  by  such  a  change.  Should 
this  be  done,  the  outcome  of  that  real- 
ly would  be  'inevitable'." 

Marcus  Cohn,  counsel  to  the  Joint 
Committee  Against  Pay  TV,  recalled 
that  at  his  first  address  to  a  TOA 


convention  11  years  ago  he  did  not 
even  mention  pay-tv  for  at  that  time 
there  was  little  interest  in  it  following 
disappointing  results  of  Zenith's 
Phonevision  experiment  in  Chicago. 
Predicting  that  this  week  or  early  next 
week  Federal  Communications  Com- 
mission will  order  public  hearings  on 
the  application  of  Hartford  Phone- 
vision,  Cohn  said  this  will  give  op- 
ponents a  welcome  opportunity. 
"This  will  be  the  first  time  that  pro- 
ponents of  toll-tv  will  testify  under 
oath  and  be  subject  to  cross  examina- 
tion. We  will  confront  them  with  their 
past  publicity  and  propaganda  state- 
ments." The  speaker  asserted  that,  de- 
spite what  is  said,  proponents  really 
seek  first-run  films. 

"If  proponents  of  pay-tv  try  to 
hoodwink  the  seven  FCC  commis- 
sioners, they  will  fall  on  their  faces. 
If,  on  the  other  hand,  they  come  in 
with  concrete  types  of  programming 
that  will  inure  to  the  benefit  of  the 
American  public,  then  limited  toll-tv 
tests  will  be  audiorized,"  was  Cohn's 
conclusion. 

Redstone  Points  to  'Fiction' 

LOS  ANGELES,  Sept.  15-The  im- 
portance of  separating  fact  from  fiction 
in  the  "life  and  death"  struggle 
against  pay  television  was  stressed  by 
Sumner  M.  Redstone,  assistant  to  the 
president  of  TOA,  at  the  convention 
forum  on  pay-tv  today.  The  New 
England  circuit  owner  declared  that 
the  only  thing  he  feared  in  the  cur- 
rent fight  was  that  exhibitors  might 
become  confused  by  the  barrage  of 
"fiction"  unleashed  by  the  proponents 


I 

Friday,  September  16,  19* ! 

 i; 

Program  for  Atiractw 

Better  Personnel  Give 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  15.-A  tw!  f 
point  program  for  attracting  moi  j( 
competent  personnel  to  theatre  maliy 
agement  was  proposed  to  the  TheatMg 
Owners  of  America  convention  tod '  | 
by  Edward  S.  Redstone,  of  Northe;!  :. |, 
Drive-In  Theatres,  Boston.  The  fi:M|, 
is  to  use  existing  circuits  as  trainim, 
grounds  for  young  men;  the  second,  Mj 
interest  schools  in  initiating  theatM,, 
manager  training  courses.  wL. 

"In-theatre  training  can  be  effej  ,( 
tive,"  Rerstone  said.  "It  has  prov.'j  it 
so  for  us.  Through  various  methoi  j 
such  as  personal  contact,  adverti; 
ments,  contacting  high   schools  ai 
colleges,  we  interview  young  men 
whom  we  sell  our  company  and  o 
industry." 

■ 

Fill  Various  Roles 

These  men  are  then  placed  in  va, 
ous  capacities  and  transferred  fro 
one  job  to  another,  he  said,  until  th 
are  qualified  to  become  a  theat 
manager. 

On  the  second  point  of  the  pi 
gram  Redstone  said  TOA  is  willii 
to  help  its  affiliates  to  establish  the; 
tre  courses  in  vocational  schools  ai 
universities  which  might  offer  exte 
sion  courses.  "It  is  not  so  important 
this  respect  that  one  exhibitor  ge 
more  employees  than  another  throuj 
this  means,"  he  observed.  "The  ir 
portant  factor  is  that  our  industry  w> 
be  developing  a  greater  supply 
manpower." 

Redstone  urged  his  listeners  to  sti 
"eulogizing"  the  industry  and  "st£ 
talking  it  up  so  that  young  men  w 
once  again  want  to  be  associated  wi 
motion  picture  exhibition."  Warnii 
that  this  is  not  going  to  be  easy,  1 
said  "it  is  necessary  that  we  do  som 
thing  or  we  will  find  that  we  ha'; 
an  industry  without  the  manpower 
operate  and  continue  to  manage  o 
investments  for  the  years  to  come." 


of  a  box  office  in  every  home. 

Among  these  "fictions"  he  cited  ti 
contentions  that  exhibitors  have  not 
ing  to  fear  from  new  development 
that  pay  television  will  actually  stii 
ulate  theatre  grosses,  that  it  is  bett 
that  the  public  pay  for  the  entertai 
ment  they  now  get  on  television  th; 
that  the  theatres  compete  with  fri 
entertainment,  that  pay  television  w 
be  largely  occupied  in  bringing  cii 
ture  to  the  American  public,  that  om 
the  people  have  to  pay  for  curre 
motion  pictures  on  television  at 
dollar  a  roomful  they  will  rush  out 
the  theatres  and  pay  $1  or  $1.50 
person,  and  finally  that  it  is  no  u 
worrying  because  pay  television 
inevitable  anyway. 

On  the  plus  side  Redstone  declan 
his  confidence  that  the  public  would  1 
"quick  to  grasp  the  underlying  ecjj 
nomic  fact-that  the  proponents  J 
pay  television  are  preparing  to  sei'J 
from  the  public  the  radio-televiskj 
spectrum,  a  great  natural  resourc 
and  sell  it  back  to  them  at  a  very  hij) 
price  indeed." 


- 


l|day,  September  16,  1960 


Motion  Picture  Daily 


nvention,  Closing  Today, 
lied  'One  of  the  Best' 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  15.  -  One 
(flthe  most  successful  and  best  at- 
t  ded  Theatre  Owners  of  America 
inventions  in  the  organization's  13- 
flfir  history  will  ring  down  the  cur- 
tti  tomorrow  night  with  an  elabo- 
B  e  banquet,  sponsored  by  Coca-Cola, 
il'the  Cocoanut  Grove  of  the  Am- 
I  sador  Hotel  here.  A  feature  of 
evening  will  be  the  presentation 
t  Doris  Day  of  TO  As  Star  of  the 
■jvr  Award.  More  than  1,000  persons 
i:  1  be  accommodated  at  the  banquet 
yii  scores  of  others  will  be  turned 
t  ay  for  lack  of  room,  convention  of- 
Wals  said.  Sherril  C.  Corwin  will  be 
fstmaster. 

The  banquet  will  be  preceded  by  a 
t;ktail  reception  hosted  by  National 
Crbon  Co. 


OA  Citations 
o  Four  Officials 


From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  15.  -  Thea- 
Owners  of  America  presented  its 
[•vice  Medals  at  today's  convention 
icheon  meeting  to  S.  H.  Fabian, 
isident  of  Stanley  Warner  and 
airman  of  the  American  Congress 
Exhibitors;  to  Philip  H.  Harling, 
ector  of  the  Committee  Against 
y-TV;  to  Sidney  M.  Markley,  vice- 
jsident  of  American  Broadcasting- 
ramount  Theatres,  and  to  Lamar 
rra,  head  of  AB-PT  Florida  thea- 
s  and  legislative  representative  for 
5rida  exhibition. 

Presentation  by  Kincey 

H.  F.  Kincey,  newly  elected  TOA 
.retary,  presented  the  service  me- 
js  to  Fabian  and  Harling  in  the 
m  of  plaques  and  citations  for  lead- 
rhip  in  vital  exhibitor  activities, 
muel  Rosen,  executive  vice-presi- 
nt  of  Stanley  Warner,  made  the 
ssentations  to  Markley  for  guidance 
d  counsel  to  TOA,  and  to  Sarra  for 
ective  legislative  representation  for 
hibition. 

A.  Julian  Brylawski  of  Washington, 
C,  gave  the  luncheon  invocatian. 
>ward  Kennedy  of  Broken  Bow, 
;b.,  was  toastmaster. 

OA  Delegates  Guests 
t  the  Harbor  Drive-in 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  15.  -  Thea- 
;  Owners  of  America  convention 
legates  spent  the  afternoon  today 
an  inspection  trip  to  the  Harbor 
rive-in  Theatre,  regarded  as  offer- 
g  the  latest  in  drive-in  design, 
uipment  and  operation  throughout 
is  area. 

Dwight  L.  Spracher  of  Seattle  and 
iward  L.  Redstone  of  Boston  con- 
icted  a  seminar  in  drive-in  opera- 
i>n  and  administration  for  the  guests 
i  the  spot. 


Convention  Speakers  Urge  Self-Regulation 


(Continued  from  page  1) 
violence  as  motion  picture  themes  had 
increased,  and  as  a  result  pressure  for 
film  controls  is  building. 

He  said  the  product  shortage  makes 
it  necessary  for  exhibitors  to  play 
some  objectionable  pictures.  He 
warned  that  with  several  censorship 
cases  now  before  the  U.  S.  Supreme 
Court,  favorable  decisions  could  be 
followed  by  increasd  laxity  on  the 
part  of  some  producers,  which  would 
further  aggravate  the  problem. 

If  this  should  happen,  Wolfson 
said,  it  is  a  certainty  that  an  aroused 
public  will  demand  stricter  controls, 
and  added: 

"We  must  recognize  the  Production 
Code  as  the  keystone  of  our  self-reg- 
ulatory system.  We  should  review  its 
effectiveness  from  time  to  time  and 
in  the  process  you  may  find  exhibi- 
tors asking  for  a  tightening  of  its  ap- 
plication, while  producers  may  be 
asking  for  its  further  relaxation." 

Will  Cooperate  with  MPAA 

TOA,  he  reported,  will  continue  to 
cooperate  with  the  Motion  Picture 
Association  on  matters  of  censorship 
and  legislation.  There  will  continue  to 
be  an  exchange  of  information,  of 
complaints  received  about  specific 
films,  and  influence  exerted  to  main- 
tain self-restraint  and  good  taste  in 
advertising. 

Wolfson  said  the  TOA  committee 
proposed  that  the  MPA  public  rela- 
tions director  be  charged  with  con- 
ducting a  year-round  campaign  to 
stress  the  self-regulatory  processes  of 
the  industry,  and  that  MPA  supply 
film  ratings  to  all  exhibitors  for  their 


guidance  and  to  aid  them  in  replying 
to  criticism  of  films. 

He  noted  that  48  of  the  50  state 
legislatures  will  convene  next  year  and 
that  censorship,  classification  and  tax- 
ation bills  are  certain  to  be  introduced 
in  many  of  them. 

Wolfson  said  that  if  exhibitor  and 
other  legislative  committees  could 
appear  before  legislative  groups  and 
assure  them  tiiat  the  Production  Code 
is  under  constant  review  in  the  in- 
dustry for  effectiveness  it  would  be  a 
strong  weapon  in  legislative  defense. 

Jerry  Wald,  presenting  the  produ- 
cers' viewpoint,  also  cited  the  Code's 
value  to  the  industry.  "Over  the 
years,"  he  said,  "the  Code  as  a  living, 
vital  document  has  been  a  wonderful 
instrument  to  minimize  the  dangers 
of  local  and  governmental  censorship. 
It  has  helped  us  immeasurably  to  keep 
censorship  moves  at  a  mininrum." 

Favors  Restraint 

Wald  emphasized  the  importance 
of  producers  exercising  restraint  and 
good  taste  in  their  work  and  pointed 
out  that  decency  pays  best  at  the  box 
office.  He  said  he  had  studied  a  list 
of  the  100  all-time  best  grossing  pic- 
tures, those  making  $4  millions  and 
up,  and  found  no  film  which  empha- 
sized sex,  crime  or  violence,  even  at 
the  bottom  of  the  list. 

"That  list,"  he  said,  "should  be 
the  industry's  Bible.  Its  lesson  is 
clear:  why  make  pictures  for  the 
smallest  audience;  the  one  that  buys 
sex  and  crime  pictures?" 

Wald  said  he  feels  at  the  same  time 
that  there  is  "no  subject  that  cannot 
be  handled  on  the  screen  as  long  as 


Johnston  to  Urge  Africa  Effort 


( Continued 

ought  to  look  for  new  markets,  and 
the  new  market  that  is  waiting  for 
us  is  in  Africa." 

Johnston  noted  that  better  distri- 
bution is  needed  in  Africa,  since  many 
areas  are  now  dependent  upon  Lon- 
don or  Paris  as  distribution  centers. 
Mechanical  problems  abound:  the 
weather  in  the  richest  and  under- 
exploited  sections  of  Africa  encour- 
ages mildew,  even  in  projectors.  Op- 
erators are  insufficiently  trained  and 
film  breakage  is  frequent.  He  was  told 
that  a  Dutch  firm,  Philips  of  Eind- 
hoven, has  developed  a  shutterless 
projector,  and  this,  he  thought,  might 
help  alleviate  the  problem.  Johnston 
also  said  he  had  heard  of  the  develop- 
ment of  new  and  tougher  film  (by 
Kodak  and  DuPont)  which  would  be 
less  likely  to  tear  at  the  sprocket- 
holes. 

Johnston  observed  that  there  is  op- 
,  portunity  for  "stupendous"  growth  of 
theatres  on  the  west  coast  of  Africa, 
where  the  theatres  are  few  and  poor. 
He  mentioned  that  interest  in  films 
is  great,  and  that  movie  clubs  are 
forming  there  to  obtain  16mm  U.  S. 
product.  There  are  good  theatres  on 
the  East  Coast,  where  Fox  is  the  pre- 
dominant owner.  The  market  poten- 


from  page  1) 

rial,  he  said,  seems  tremendous. 

Johnston  stated  that  efforts  are  be- 
ing made,  with  some  success,  to  break 
down  barriers  imposed  by  the  United 
Arab  Republic  boycott  of  some  pro- 
ducers and  stars.  He  noted  that  Spy- 
ros  Skouras,  president  of  20th  Cen- 
tury-Fox, had  recently  been  able  to 
arrange  to  have  Elizabeth  Taylor  ad- 
mitted to  Egypt  in  order  to  make 
"Cleopatra." 

Most  theatres  in  the  under-devel- 
oped areas,  he  said,  are  owned  or 
operated  by  Lebanese,  Syrians  or 
Armenians. 

In  the  course  of  his  trip,  Johnston 
spoke  to  the  heads  of  state,  business- 
men, cabinet  ministers  and  theatre 
owners  in:  Senegal,  French  Sudan, 
Liberia,  Ghana,  Guinea,  Nigeria, 
French  Congo,  Union  of  South 
Africa,  Rhodesia,  Tanganyika,  Zanzi- 
bar, Ethiopia,  Egypt  and  Mozam- 
bique. 

As  Johnston  sees  it,  the  "Balkani- 
zation" of  Africa  is  leaving  a  number 
of  potentially  rich  countries— Guinea, 
Cameroon,  Ghana,  Nigeria,  Ivory 
coast,  Northern  Rhodesia,  French 
Congo,  Republic  of  the  Congo,  and 
Gabon  —  that  have  vast  natural  re- 
sources. 


it's  done  in  good  taste.  You  hear  ac- 
cusations that  the  production  code  is 
too  narrow,  but  as  a  living  document 
it  has  been  constantly  modified  and 
changed,  and  it  seems  to  me  the  Shur- 
lock  office  has  done  a  fine  job  in  ad- 
ministering it.  Their  counsel  and  ad- 
vice have  been  helpful  to  me  many 
times." 

Points  to  'Moral  Responsibility' 

"No  producer  can  afford  to  ignore 
his  moral  responsibility  to  the  pub- 
lic," Wald  continued.  To  preserve  his 
freedom,  the  producer  must  exercise 
"integrity,  taste  and  perception.  As 
long  as  there  are  the  tenets  that  guide 
a  producer,  I  think  the  censorship 
problem  will  be  held  to  a  minimum. 

"Perhaps  we  should  once  again  pub- 
licly emphasize  the  role  that  the  pro- 
duction code  plays  in  keeping  our 
pictures  suitable  for  the  widest  pos- 
sible, public  consumption." 

Margaret  Twyman,  director  of  com- 
munity relations  for  MPAA,  told  the 
seminar  that  the  "big,  red  flag"  of 
critical,  public  opinion  "is  flying  and 
we'd  better  pay  heed.  The  public  is 
not  only  speaking,  it's  hollering." 

Lamar  Sarra,  head  of  American 
Broadcasting  -  Paramount  Theatres 
Florida  operations,  and  legislative  con- 
tact there  for  exhibition,  said  na- 
tional legislation  on  which  exhibitors 
will  work  in  the  coming  year  will 
include  toll-tv,  minimum  wages  and 
admission  tax  repeal. 

Cites  Ticket  Price  Increases 

The  latter  is  becoming  important, 
he  pointed  out,  because  with  operat- 
ing and  living  costs  continuing  to  rise, 
many  theatres  are  being  forced  to 
increase  their  admission  prices  to 
cover  the  $1  federal  tax  exemption 
level.  Thus  the  tax  becomes  a  prob- 
lem for  more  and  more  theatres. 

Local  legislation  affecting  the  in- 
dustry on  which  exhibition  will  work 
next  year,  he  said,  includes  admission 
taxes,  daylight  saving  bills  and  re- 
moval of  the  exemption  for  film  rent- 
als from  local  sales  tax  measures. 

These  threats,  Sarra  said,  should  be 
faced  by  exhibitors  now,  not  next 
spring  when  the  bills  have  been  in- 
troduced. 

Manning  Clagett,  MPAA  legislative 
representative,  told  the  seminar  that 
with  the  Supreme  Court  curbing  cen- 
sors' powers  more  and  more,  they  are 
turning  now  to  attempts  to  enforce 
classification  of  films  for  adult  or 
juvenile  audiences.  Classification  hits 
exhibitors  and  distributors  alike,  he 
pointed  out,  and  looms  as  potential- 
ly the  greatest  trouble  the  industry 
has  ever  had  on  the  legislative  front. 

Asks  Contact  with  Public 

Hulda  McGinn,  legislative  repre- 
sentative for  Northern  California 
Theatre  Owners,  told  her  audience 
that  where  exhibition  falls  down  in 
defending  itself  from  adverse  state 
and  local  legislation  is  in  not  know- 
ing the  people  of  dieir  own  commu- 
nity well  enough,  especially  leaders 
of  local  government,  labor,  press  and 
civic  groups. 


Motion  Picture  Daily 


Friday,  September  16,  19tj 


Worldwide  TV  in  U.  S.  'Eady  Plan '  Proposed 
5  Years  Predicted 


[  Continued  from  page  1 ) 


By  CHARLES  S.  AARONSON 

There  will  be  world-wide  telecast- 
ing in  five  years,  and  the  ABC  Tele- 
vision Network  intends  to  be  a  parti- 
cipant in  that  broadcasting,  for  that 
will  be  "history  in  the  making,"  de- 
clared Leonard  Goldenson,  president 
of  American  Broadcasting  -  Para- 
mount Theatres,  yesterday  in  the 
course  of  a  closed  circuit  telecast 
which  was  a  preview  of  the  ABC-TV 
programming  of  the  season  ahead. 

Goldenson  made  the  prediction  that 
television  programs  would  be  brought 
to  this  country  from  almost  anywhere 
in  the  world,  and  that  talent  would  be 
found— and  utilized— from  any  spot  on 
the  o;lobe. 

Conducting  the  executive  sympo- 
sium which  concluded  the  closed  cir- 
cuit for  network  affiliates  and  the 
press  nationwide  (seen  at  the  ABC 
headquarters  in  New  York)  was  Oliver 
Treyz,  ABC-TV  president.  Detailed 
discussion  of  certain  program  aspects 
was  made  by  Thomas  W.  Moore,  vice- 
president  in  charge  of  tv  program- 
ming and  talent,  and  John  Daly,  vice- 
president  in  charge  of  news  and  pub- 
lic affairs. 

Excerpts  Shown 

Within  the  format  of  an  hour  and 
one-half  special,  with  a  musical  and 
comedy  background,  excerpts  were 
shown  of  various  of  the  network's  new 
programs  for  the  1960-61  season.  De- 
scribed, excerpted  and  with  the  in- 
troduction of  stars  (some  new),  were: 
"Hong  Kong,"  with  Rod  Taylor;  "Surf- 
side  6,"  with  Troy  Donahue;  Donald 
May,  Dorothy  Provine  and  Rex  Rea- 
son in  "The  Roaring  20s";  William 
Reynolds,  James  Philbrook  and  Diane 
Brewster  in  "The  Islanders";  "My 
Three  Sons,"  with  Fred  MacMurray 
and  William  Frawley;  "Guestward 
Ho,"  with  Joanne  Dru  and  J.  Carrol 
Naish;  Pat  O'Brien  in  "Harrigan  & 
Son,"  and  James  Whitmore  in  "Law 
and  Mr.  Jones."  Treyz  emphasized  the 
strides  ABC  has  made  in  network 
programming  and  in  acquiring  a  share 
cf  the  national  audience,  and  insisted 
that  the  new  season  bids  fair  to  be- 
coming the  "best  in  television's  his- 
tory." 

Sees  'Dual  Responsibility' 

Goldenson  cited  that  fact  that  the 
network's  programming  schedule  rec- 
ognized a  "dual  responsibility— to  en- 
tertain and  to  inform,"  and  he  em- 
phasized the  degree  of  attention 
which  the  network  plans  to  pay  to 
the  vital  area  of  public  service  and 
educational  programming.  He  men- 
tioned in  particular  the  new  "Bell  & 
Howell  Closeup"  series,  beginning 
September  27.  Mr.  Goldenson  said 
the  program  would  "pull  no  punches." 
Others  he  cited  were  "Expedition!" 
and  most  particularly  the  Winston 
Churchill  series,  based  on  the  British 
statesman's  "The  War  Years."  Daly 
declared  that  the  network  was  step- 
ping up  its  news  and  public  service 
programming  to  meet  conditions  in  a 


fund  of  roughly  $40,000,000  per  year, 
an  amount  sufficient  to  produce  10 
more  blockbusters  per  year,  or  at 
least  20  more  major  pictures,"  Mirisch 
said. 

"This  would  mean  an  opportunity 
to  develop  new  stars,  assure  addition- 
al first  rate  product  to  the  exhibitor 
and,  hopefully,  a  steadily  building 
audience,"  he  added. 

The  British  Eady  Plan  began  as  a 
voluntary  tax  collected  at  the  box- 
office  and  paid  by  British  exhibitors  to 
producers  of  locally  made  films.  The 
bonus  paid  to  individual  producers  is 
based  on  the  proportion  of  any  given 
film's  gross  to  the  overall  annual  na- 
tional theatre  gross,  and  the  pay- 
ments are  made  to  a  central  fund  out 
of  the  theatres'  gross  receipts. 

Mirisch  said  he  had  little  confid- 
ence in  the  plans  to  increase  produc- 
tion which  have  been  advanced  to 
date,  asserting  that  there  have  been 
more  "plans  produced  than  pictures." 
Most  of  them,  he  said,  have  been 
"naive"  and  "have  little  regard  for  the 
basic,  economic  factors  at  work  in 
this  industry." 

Wants  Committee  Named 

An  American  Eady  Fund,  he  sug- 
gested, could  be  administered  in  the 
same  fashion  as  a  welfare  fund  by 
representatives  of  the  producers,  ex- 
hibitors and  other  neutral  parties. 
Mirisch  asked  that  TOA  appoint  an 
"appropriate  committee  to  study  the 
proposal  and  give  it  serious  consid- 
eration." 

Of  distribution  streamlining,  the 
SPG  president  said  it  is  long  overdue. 
He  took  note  of  the  recent  Columbia- 
Paramount  distribution  consolidation 
in  Canada  and  of  others  in  England 
and  said  it  is  "amazing  they  took  so 
long  in  coming  and  have  not  been 
followed  by  others."  He  declared  that 
the  "revolution  in  the  field  of  trans- 
portation during  the  past  15  years 
has  not  been  sufficiently  taken  advan- 
tage of  in  the  distribution  of  films.  It 
is  essential  that  distribution  costs  be 
attacked  by  this  industry  on  an  in- 
telligent basis  and  new  methods  and 
systems  must  be  devised." 

Feels  Independents  Need  Aid 

Turning  to  other  subjects,  Mirisch 
said  theatre  divorcement  has  resulted 
in  making  major  companies  "largely 
financiers  and  distributors,  and  as  a 
result  the  ties  that  formerly  reached 
from  the  producer  to  the  theatre  op- 
erator have  been  severed."  Conse- 
quently, the  independent  producer 
has  but  little  contact  with  the  public 
and  to  meet  this  problem  TOA  and 
SPG  have  established  a  liaison  com- 
mittee to  exchange  views  on  types  of 

"time  of  challenge  and  change." 

The  greatly  expanded  sports  cover- 
age planned  by  the  network  was  cited 
specifically  by  Moore,  who  mentioned 
the  planned  NCAA  Saturday  college 
football  games  and  the  series  involv- 
ing the  newly  formed  American  Foot- 
ball League  professional  games  as  ex- 
amples of  expanded  sports  coverage. 


films  planned  and  types  wanted  by 
exhibitors. 

Mirisch  said  he  believes  this  com- 
mittee cannot  do  its  "complete  job" 
until  representatives  of  both  distribu- 
tion and  the  trade  press  "act  with  us 
as  full-fledged  members  of  this 
group." 

He  said  that  producers  can  de- 
dicate tiiemselves  to  higher  quality 
production  to  offset  renewed  televi- 
sion competition  resulting  from  the 
sale  of  post-'48  films,  and  urged  ex- 
hibitors, for  their  part,  to  improve 
service  to  patrons,  renovate  their  thea- 
tres and  help  in  creating  new  person- 
alities. 

Lauds  Production  Code 

Mirisch  said  the  Production  Code 
has  permitted  the  industry  to  do  a 
"good  job  of  regulating  itself  and 
defending  itself  against  the  various 
groups  who  try  to  impose  their  own 
particular  policing  on  the  producers." 
He  added,  "because  the  Code  has 
been  successful  in  the  past,  we  must 
not  be  inflexible  in  appraising  it  .  .  . 
it  may  be  necessary  at  some  future 
date  to  consider  a  plan  for  an  indus- 
try classification  on  films.  It  could  be 
enforced  on  a  voluntary  basis  by  the 
theatres  and  it  may  prove  to  be  the 
only  honest  approach  to  a  continuing 
and  troublesome  problem." 

The  SPG  president  said  that  costs 
of  making  top  quality  films  will  re- 
main high  and  "film  rentals  are  not 
going  to  be  reduced.  Producers  and 
exhibitors  together  must  devote  them- 
selves to  ways  and  means  of  increas- 
ing grosses  to  support  the  realities  of 
the  day." 

Howard  Kennedy  Toastmaster 

Mirisch  spoke  at  the  luncheon  ses- 
sion at  which  Howard  Kennedy,  Neb- 
raska exhibitor,  was  toastmaster  and 
which  was  the  occasion  for  the  pre- 
sentation of  TOA  medals  by  Sam 
Rosen,  executive  vice-president  of 
Stanley  Warner  Corp. 

Penn.  High  Court 

( Continued  from  page  1 ) 
have  the  appeal  heard  at  the  Novem- 
ber term  in  Philadelphia." 

The  new  code  was  declared  uncon- 
stitutional in  a  ruling  handed  down 
July  30  by  the  Dauphin  County  court 
which  held,  among  other  things,  that 
"the  act  is  so  vague  and  indefinite  as 
to  be  inoperable  and  therefore  in- 
valid." 

The  law  replaced  the  old  censor- 
ship code  of  1915,  invalidated  several 
years  ago  by  the  state  supreme  court. 

U.  S.  Customs  Officials 
Release  'Game  of  Love' 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  15.  -  After 
a  private  showing  in  the  U.S.  Court 
House,  Customs  officials  decided  to 
release  a  French  film,  "The  Game  Of 
Love,"  for  importation. 

The  film  had  been  seized  by  cus- 
toms about  a  month  ago. 


Campaign  for  Warner 
'Girl'  Is  Outlined 


An  exploitation  campaign  that  vmi 
volves  an  extensive  book-and-film  tij  s 
up  was  outlined  yesterday  (15)  1  g 
Max  J.  Rosenberg,  producer  of  "G:l  2 
of  the  Night"  for  Warner  Bros.  \\  3 
spoke  at  the  opening  session  of  t}{  3 
three-day  Warner  national  confereni)  $ 
on  advertising  and  publicity  beiii  C 
held  at  the  home  office,  with  adve!  S 
tising-publicity  director  Richard  Le  j  - 
erer  presiding. 

Rosenberg,  who  will  make  a  silttfl 
city  tour  in  advance  of  the  first  sj  " 
engagements  of  his  Vanguard  Produi  i 
tion,  said  that  Ballantine  Books  hi  ifj 
printed  1,000,000  copies  of  "The  Cf 
Girl,"  on  which  "Girl  of  the  Nighi 
is  based.  More  than  25,000  postc  J 
advertising  the  film  edition  of  tl| 
book  are  being  distributed  througj  ( 
out  the  country  by  the  Kable  Nev  | 
Company,  distributors  of  the  book,  -i 

Joining  Rosenberg  in  discussing  tl! 
"Girl  of  the  Night"  campaign  weMj 
Al  Sherman,  publicity  manager  fll  . 
Vanguard  Productions,  and  represej  I " 
tatives  of  the  theatres  where  the  ir| 
tial  engagements  will  be  played. 

Foreign  Press  Assn. 
Cites  'Sons  and  Lover? 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  15.  -  "So: 
and  Lovers,"  Jerry  Wald  products 
for  20th  Century-Fox,  was  voted  be 
motion  picture  for  third  quarter 
1960  by  the  Hollywood  Forei; 
Press  Association's  125  members  tl 
week. 

A  bronze  plaque,  signalling  tl 
honor,  will  be  presented  to  Wald  ai 
the  film's  co-stars,  Dean  Stockwe 
Mary  Ure  and  Wendy  Hiller,  at 
testimonial  dinner  to  be  held  at  tl 
Beverly  Hills  Racquet  Club  on  Oct. 

Compo  Ad  on  'Teens 

Pointing  out  that  a  recent  surv 
showed  that  99  per  cent  of  high  scho 
students  queried  read  newspapers  aij 
that  82  per  cent  of  them,  the  highe 
percentage  listed,  were  interested 
amusement  news,  the  120th  in  f 
series  of  Compo  ads  in  Editor  i?  Put 
lisher  suggested  that  newspape 
which  neglect  this  profitable  field 
reader  interest  should  review  th< 
editorial  policies.  "No  newspaper  h 
any  greater  asset  than  satisfied  rea 
ers,"  the  ad  states.  "And  if  an  edit 
wishes  to  satisfy  his  readers  a  g0( 
amusement  page  is  a  must."  The 
will  appear  tomorrow. 

Kol  WdreV  at  Hall 

Radio  City  Music  Hall  will  prese| 
Max  Bruch's  "Kol  Nidrei"  as  a  sped 
seasonal  attraction  starting  Thursd; 
with  its  regular  stage  and  screen  pr 
gram.  The  Music  Hall's  tradition 
orchestra  and  vocal  version  will  J 
performed  by  th  Symphony  Orchest 
directed  by  Raymond  Paige,  wi 
tenor  Anthony  Darrio  and  cell 
Joseph  Tekula.  "Kol  Nidrei"  will  a 
company  the  new  film,  "The  Dark 
the  Top  of  the  Stairs"  and  the  sta 
spectacle,  Russell  Markert's  "Tlirj 
Cheers." 


lu.  88,  NO.  54 


NEW  YORK,  U.S.A.,  MONDAY,  SEPTEMBER  19,  1960 


TEN  CENTS 


J  TO^l  Seminar 

Merchandising 
I ailed  Industry 
'Life  Blood' 


Loew's  Theatres  Seeking 
D.  of  J.  Nod  for  Production 


minor  Urges  Stronger 
Foducer-Exhibitor  Link 


From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  18.-Estab- 
li  tnent  of  better  communication  be- 
taen  exhibitors  and  producers  offers 
m  best  pos- 
si  lity   of  im- 
p  ying  the 
ii  rchandising 
0!  meritorious 
p  ures,  a  sem- 

■  i  r  on  the 
sijject  with 

■  1  J.  Connor 
0!  Seattle,  as 
Airman,  and 
JK/tin  Quigley, 
Jj  editor  of 
\,  Hon  Picture 
Mmld,  as  mod- 
el :or,  brought 
m  at  the  final 


m 

Martin  Quigley,  Jr. 

day's  session  of  the 


( Continued  on  page  4 ) 


as  Pay-Television 
Great  Britain  Soon 

From  THE  DAILY  Bureau 

ONDON,  Sept.  15  (By  Air  Mail) 
lie  introduction  of  pay-television  in 
:ain  at  a  "reasonably  early  date" 
forecast  by  Roy  Thomson,  chair- 
i  of  Scottish  Television,  in  a  speech 
he  Variety  Club  here. 
Already  this  is  spreading  like 
lfire  in  Canada.  I  am  sure  that 
ntually  it  is  going  to  spread  all 
r  America,  this  country  and  the 
Id.  Profit  on  a  program  could  be 
le  in  one  night.  The  special  sets 
ild  be  installed  in  homes  for  about 
-third  the  cost  of  putting  a  seat 
i  theatre,"  he  said. 


Community  Activity 
Called  Exhibitor  Duty 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  18.  -  The 
importance  of  exhibitor  participation 
in  community  activities  was  under- 
lined at  a  breakfast  meeting  of  the 
Theatre  Owners  of  America  conven- 
tion here  on  Friday  at  which  Mrs. 
Margaret  G.  Twyman,  director  of 
community  relations  for  the  Motion 
Picture  Association  of  America,  was 
chairman. 

Members  of  the  panel  included 
( Continued  on  page  4 ) 

'Boycott'  Films  Ready 
For  TV  Sale  in  Britain 

From  THE  DAILY  Bureau 

LONDON,  Sept.  15  (By  Air  Mail). 
—The  British  Broadcasting  Corpora- 
tion and  Associated-Rediffusion,  the 
London  mid-week  commercial  televi- 
sion company,  have  concluded  a  deal 
whereby  AR  will  make  available  to 
the  BBC  52  features  for  television 
( Continued  on  page  2 ) 


REVIEW: 


Circuit  Application  Now  in  Preparation 
Must  Get  IS.  Y.  Court  Approval;  Budgets 
Under  Study,  Says  Picker  at  TO  A  Meet 

By  SHERWIN  KANE 

LOS  ANGELES,  Sept.  18.— Loew's  Theatres  has  applied  to  the  Department 
of  Justice  in  Washington  for  approval  of  the  company's  entrance  into  film 
production,  it  was  disclosed  by  Assistant  U.S.  Attorney  General  Maurice  Silver- 
  man  at  the  closing  session  of  the  Thea- 
tre Owners  of  America  convention 
here  on  Friday. 

Details  of  the  theatre  company's 
production  plans  were  not  disclosed 
by  Silverman,  who  emphasized  that 
it  must  receive  the  approval  of  the 
Federal  District  Court  in  New  York 
before  it  can  be  put  into  operation. 
Silverman  said,  however,  that  the  ap- 
plication for  court  approval  is  in  pre- 
paration and  may  be  submitted  some 
time  next  month. 

Silverman  also  revealed  that  the 
Loew's  Theatres  plan  contemplates  a 
pre-emptive  status  for  its  own  thea- 
tres in  contracting  to  play  the  pic- 
tures it  may  make.  The  Justice  De- 
partment official  would  not  say  what 
its  position  would  be  on  the  Loew's 
application,  but  in  earlier  remarks  he 
( Continued  on  page  5 ) 


The 


USIA  Film  Div.  Spent 
$4,344,534  in  Year 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  18. 
U.  S.  Information  Agency's  14th  semi- 
annual report  to  Congress  reveals  that 
its  motion  picture  service,  headed  by 
Turner  Shelton,  spent  $4,344,534  dur- 
ing the  fiscal  year  ended  June  30.  Dur- 
ing the  same  period  it  undertook  to 
expend  $5,739,212  of  the  $5,747,152 
which  it  received  from  funds  appro- 
priated by  Congress. 

U.S. I. A.  director  George  V.  Allen 
commented  that  the  interest  of  Rus- 
(Continued  on  page  2) 


High  Time 

20+h-Fox — CinemaScope 


Bing  Crosby  has  a  high  old  time  cutting  campus  capers  in  this  pleasant 
comedy  about  the  trials  of  a  middle-aged  owner  of  a  chain  of  restaurants 
who  decides  to  catch  up  on  his  youth  by  enrolling  for  a  college  education. 
Charles  Brackett  handled  the  production  reins  in  a  lavish  manner  endow- 
ing the  film  with  such  box  office  names,  in  addition  to  Crosby,  as  Fabian 
and  Tuesday  Weld,  the  latter  two  as  definite  bait  for  the  teenage  crowd. 
Blake  Edwards  directed  in  light  manner  from  a  screen  play  by  Tom 

(Continued  on  page  5) 


NT&T  39- Week  Report 
Reflects  Strike  Effects 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  18.-National 
Theatres  &  Television,  Inc.  in  its  con- 
solidated statement  of  income  for  39 
weeks  ended  June  28,  1960,  today 
reported  net  earnings  for  the  period, 
before  provisions  for  loss  on  its  in- 
vestment in  National  Telefilms,  of 
$428,726  or  15  cents  per  share,  as 
compared  to  $1,431,060  or  53  cents 
( Continued  on  page  3 ) 


COLOR 


BLACK 


FOR  YOUR 


SCREENINGS 


Film  &  Tape 
EDITING  & 


STORAGE 

Rooms 


M0VIELAB 
BUILDING 

619  W.  54th  ST. 
NEW  YORK  19. 
JUDS0N  6  0360 


Motion  Picture  Daily 


Monday,  September  19,  19(t 


PERSONAL 
MENTION 


JAMES  R.  VELDE,  United  Artists 
vice-president  in  charge  of  domes- 
tic sales,  and  Al  Fitter,  Western  di- 
vision manager,  are  in  Los  Angeles 
from  New  York  today  for  sales  meet- 
ings that  will  continue  later  in  San 
Francisco  and  Seattle. 

• 

Fortunat  Baronet,  Universal  Pic- 
tures foreign  publicity  director,  left 
here  on  Saturday  for  Puerto  Rico  and 
V  enezuela. 

• 

Harold  Hecht,  producer,  arrived 
in  New  York  at  the  weekend  from  the 
Coast. 

Larry   Morris,  vice-president  of 
Moss  Theatres,  will  return  to  New 
York  today  from  Los  Angeles. 
• 

Roy  M.  Brewer,  Eastern  represent- 
ative of  Allied  Artists'  informational 
films  division,  has  returned  to  New 
York  from  Hollywood. 

• 

Ruth  Pologe,  Eastern  publicity 
manager  for  American  International 
Pictures,  returned  to  New  York  at  the 
weekend  from  Hollywood. 

• 

Steve  Morris,  of  United  Artists' 
record  department,  will  be  married  in 
June  to  Marlene  Kraus,  of  Wood- 
mere,  L.  I. 

• 

William  Reisch,  vice-president  in 
charge  of  foreign  distribution  for 
Allied  International  Export  Corp.,  will 
leave  here  today  for  Mexico  and  Hol- 
lywood. 

• 

Robert  Rothenberg,  Columbia 
Pictures  coordinator  of  special  exploi- 
tation events,  has  arrived  in  Hunts- 
ville,  Ala.,  from  New  York. 

• 

Otto  Preminger,  producer-direc- 
tor, returned  to  New  York  on  Friday 
from  London. 


check 
with 


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screen 

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for  the  best  in 
SPECIAL  TRAILERS 


USIA  Report 

( Continued  from  page  1 ) 
sians  in  America  continues  unabated. 
He  noted  that  following  Khrushchev's 
walk-out  on  the  Paris  summit  confer- 
ence, "it  suddenly  became  harder  for 
us  to  reach  people  in  the  U.S.S.R. ' 
Noting  that  jamming  of  Voice  of 
America  broadcasts  had  increased,  he 
added: 

"More  Russians  have  seen  Ameri- 
can motion  pictures  during  the  past 
six  months  than  in  all  the  previous 
years  since  1917  combined.  Out  of  the 
102  motion  picture  houses  operating 
in  Moscow  on  June  30,  1960,  45  were 
showing  American  films  under  an  ex- 
change agreement  worked  out  last 
year.  The  houses  were  packed  with 
people,  and  the  reaction  was  highly 
favorable  at  the  very  moment  when 
official  Soviet  propaganda  attacks 
against  the  U.  S.  were  at  their  worst." 

7  Merchandise  Tie-Ups 
For  Univ.'s  'Midnight' 

Universal-International  has  devel- 
oped a  series  of  seven  national  pro- 
motional tie-ups  around  merchandise 
inspired  by  "Midnight  Lace,"  the  Ross 
Hunter-Arwin  Production  starring 
Doris  Day,  Rex  Harrison  and  John 
Gavin,  it  was  announced  by  Philip 
Gerard,  Eastern  advertising  and  pub- 
licity- director. 

The  seven  national  manufacturers 
who  have  already  set  "Midnight  Lace" 
tie-ups  include  Mr.  John,  hats;  Mar- 
vella,  pearls;  David  Schwab,  mantillas; 
Iris,  negligees;  Frederick  Jones,  lead- 
ing hair  stylist  who  has  created  a 
"Midnight  Lace"  coiffure;  Stella  Fagin, 
a  peignoir;  and  Sidney  Lambert, 
Alaskan  seal  coat.  There  is  also  an 
eighth  tie-up  with  Starck  pianos. 

Muhl  Going  Abroad 

Edward  Muhl,  Universal  -  Interna- 
tional vice-president  in  charge  of  pro- 
duction, leaves  tomorrow  for  Europe 
for  a  round  of  conferences  in  connec- 
tion with  pictures  currently  in  produc- 
tion for  release  by  Universal.  In  Rome 
he  will  meet  with  Peter  Ustinov  on 
"Romanoff  and  Juliet,"  and  Producer 
Robert  Arthur  and  Rock  Hudson  on 
"Come  September." 

He  will  also  confer  with  Richard 
Widmark  on  the  latter's  UI-Heath 
production,  "The  Secret  Ways,"  film- 
ing in  Vienna. 

K.S.T,  to  New  Quarters 

Kaiser  Sedlow  and  Temple,  Inc., 
which  serves  many  motion  picture 
clients,  will  move  its  creative  advertis- 
ing and  art  studio  to  larger  quarters 
at  654  Madison  Avenue  here  on  Oct. 
1.  The  newly  decorated  air-condi- 
tioned 20th-floor  premises,  designed 
by  Bloom-Zeveloff,  include  executive 
offices,  conference  room,  and  an  ex- 
panded art  department. 


Eisenhowers  to  Pose 
For  'Stars'  Invitation 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  18.  -  Pres- 
ident and  Mrs.  Eisenhower  are  sched- 
uled to  appear  tomorrow  for  photog- 
raphers as  they  receive  a  formal  in- 
vitation to  the  American  premiere  of 
"I  Aim  at  the  Stars"  to  open  at  Loew's 
Palace  Theatre  on  Sept.  28.  The  per- 
formance is  sponsored  by  the  Army 
Distaff  Foundation,  Inc.,  for  the  bene- 
fit of  Army  Distaff  Hall,  a  residence 
for  widows  of  regular  army  officers 
and /or  reserve  officers  with  20  years 
of  active  duty. 

Mrs.  Thomas  S.  Gates,  Jr.,  wife  of 
the  Secretary  of  Defense,  Mrs.  George 
H.  Decker,  wife  of  the  Army  Chief 
of  Staff,  and  Retired  Lt.  Gen.  Leslie 
R.  Groves  will  extend  the  invitation. 
Mrs.  Eisenhower  is  honorary  chair- 
man of  the  women  advisory  commit- 
tee of  the  Army  Distaff  Foundation. 

Von  Braun  to  Attend 

Wernher  Von  Braun,  rocket  expert 
on  whose  life  the  movie  is  based,  will 
be  the  gest  of  honor.  He  will  make 
an  appearance  on  the  stage  of  the 
Palace  Theatre. 


KB  Theatres  Purchase 
Hiser  Theatre  Lease 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  18.  -  The 
KB  Theatres  under  the  direction  of 
Marvin  Goldman  and  Fred  Burka  over 
the  weekend  announced  their  pur- 
chase of  the  lease  of  the  Hiser  Thea- 
tre, Bethesda,  Md.,  from  John  H. 
Hiser.  Acquisition  of  the  Hiser  marks 
the  eighth  in  the  chain  of  KB  thea- 
tres. 

The  new  management  will  take 
over  on  Oct.  1,  at  which  time  the 
theatre  will  be  closed  for  renovation, 
redecoration  and  refurbishing.  It  is 
scheduled  to  open  in  late  October 
as  a  KB  theatre  under  a  new  name, 
the  Barone. 


'Sunrise9  on  Radio 

Principals  of  the  film  "Sunrise  at 
Campobello"  will  be  the  guests  of 
CBS  Radio's  "Mitch  Miller  Show" 
Sunday,  Sept.  25,  at  7:05-7:50  P.M., 
EDT.  Ralph  Bellamy,  the  star  of  the 
picture;  Dore  Schary,  who  wrote  the 
original  play  of  the  same  title  and 
who  wrote  and  produced  the  film;  and 
actor  Alan  Bunce  will  discuss  the 
film  with  Miller  at  a  table  at  Sardi's 
East. 


George  Marshall  to  TV 

HOLLYWOOD,  Sept.  18.-George 
Marshall,  veteran  film  director,  makes 
his  debut  in  the  television  field  in  a 
directorial  pact  with  producer  Edward 
Montagne  for  the  new  CBS  telefilm 
series,  "The  Drumbeater,"  which  will 
star  Pat  Harrington,  Jr. 


.: 


'Boycott'  Filmi 

( Continued  from  page  1 ) 
transmission.  These  are  the  films  a  J 
quired  by  AR  when  that  compai! 
bought  Independent  Film  Distribute! 
from  Romulus  Films  earlier  this  ye;  j 
As  a  result  of  that  deal  the  Cirij 
matograph  Exhibitors  Association  ej 
acted  a  boycott  on  the  two  produce  ! 
concerned,  John  Woolf  and  Dan] 
Angel,  for  "trading  with  the  enemji 
It  has  been  an  effective  move  by 
hibitors  for  apart  from  the  Wool; 
Angel  deal,  few  quality  films  has 
found   their  way  to  the  British  j 
screens. 

Under  this  new  agreement,  ti 
BBC  has  been  invited  to  divide  tj 
number  of  films  into  two  equal  halvi 
with  AR  having  the  choice  of  whi 
26  films  it  would  like  for  first  sho' 
ing  on  commercial  tv.  The  other  ; 
will  be  shown  by  BBC,  at  the  rate 
one  every  two  weeks,  on  Saturdi 
evenings,  starting  next  month.  Late 
the  two  batches  of  films  will  be  e 
changed  so  that  eventually  all  ti 
films  will  have  been  shown  on  ba 
BBC  and  commercial  television 

The  films  involved  in  the  deal  i 
elude  "The  African  Queen,"  "Richa 
III,"  "Moulin  Rouge,"  "The  Sea  Sh 
Not  Have  Them,"  "A  Kid  for  Tx 
Farthings"  and  "The  Iron  Petticoat 

Koster  Will  Direct 
'Flower  Drum'  for  4U 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  18.  -  Hen 
Koster  has  been  set  to  direct  Universs 
International's  screen  version  of  tl 
Broadway  musical-romance,  "Tl 
Flower  Drum  Song,"  by  Richa; 
Rodgers,  Oscar  Hammerstein,  II  ai 
Joseph  Fields,  with  music  and  lyri 
by  Rodgers  and  the  late  Hamme 
stein.  Ross  Hunter  will  produce  ai 
Joseph  Fields  will  start  immediate 
on  the  screenplay. 

The  film  production  of  "The  Flow 
Drum  Song"  will  be  one  of  the  mci 
ambitious  ever  undertaken  by  Ur 
versal,  it  was  said  at  the  weekend  < 
completion  of  the  deal,  and  the  o 
taining  of  all  the  appropriate  right 
by  Edward  Muhl,  UI  vice-preside'  • 
in  charge  of  production. 

More  than  three  months  of  rehea 
sals  are  planned  by  Producer  Hunt 
and  Director  Koster  before  puttii! 
the  subject  before  the  color  earner; 
at  the  studio  during  mid-Februa; 
of  1961. 


'Daylight'  Scheduled 

Friedrich  Duerrenmatt's  "It  Ha| 
pened  in  Broad  Daylight"  will  ha! 
its  American  premiere  at  the  Barr: 
Theatre  here  following  the  run  of  tl| 
present  engagement  of  "Psycho."  T! 
previously  announced  opening 
"Modigliani  of  Montparnasse"  hj 
been  set  back  for  a  special  bene! 
premiere. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  tfurea, 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  .London  bureau,  . 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Moti. 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center  New  York  20,  circle  /-mu. 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Oaltagn* 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  yej 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  tame.  Entered  as  secoi 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y„  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign,  bmgle  copies,  q 


- 


slonday,  September  19,  1960 


Motion  Picture  Daily 


I  Confident  Five  Warner 
ilms  to  Be  Successful 

;|  Confidence  that  five  new  films  set 
f.br    release    by    Warner  Brothers 
(trough  the  end  of  December  will  en- 
py  box  office  success  was  expressed 
y  Jack  L.  Warner,  president,  to  the 
j.ompany's  national  conference  on  ad- 
vertising and  pubhcity  here  Friday. 
:  | 'he  Warner  message,  from  the  War- 
ier Studios  in  Burbank,  was  read  to 
I lie  conference  by  Richard  Lederer, 
I.  Idvertising-publicity     director,  who 
:  1  resided  over  the  three-day  meeting. 
lt'\  The  closing  session  was  held  Sat- 
urday with  participants  from  outside 
Blew  York  returning  to  their  homes 
iliunday. 

Eight  Speakers  Heard 

Speakers  at  the  meetings  included 
Jharles  Boasberg,  general  sales  man- 
ger; Bernard  Goodman,  distribution 
ice-president;  Larry  Leshansky,  co- 
rdinator  of  field  sales  activities; 
Charles  Cohen,  executive  assistant  to 
,ederer;  Joe  Hyams,  publicity  man- 
iger;  Ernie  Grossman,  exploitation  and 
romotion  manager;  Max  Stein  adver- 
ting manager,  and  Abe  Kronenberg, 
coordinator  of  activities  for  "Sunrise 
t  Campobello." 

Field  Men  Attend 

Warner  Brothers  field  exploitation 
presentatives  at  the  meetings  were: 
'loyd  Fitzsimmons  of  Boston;  J.  D. 
V'oodard,  Atlanta;  Don  Walker, 
ansas  City;  Kevin  Genther,  Dallas; 
'rank  Casey,  Chicago;  George  Fish- 
ian,  Washington,  D.  C;  Bob 
chwartz,  Detroit;  Al  Dubin,  To- 
mto;  Jack  Wodell,  Denver,  and  Irv- 
lg  Blumberg,  Philadelphia. 

Jrge  Buying  of  V.C. 
Night'  Tickets  Now 

Industry  people  who  plan  to  attend 
Variety  Club  Night"  at  Yonkers 
raceway  on  Oct.  3  should  buy  their 
ickets  immediately  because  seating 
dipacity  in  the  Empire  Terrace  Room 
limited,  Harry  Brandt,  chief  barker 
r  Tent  35,  said  at  the  weekend. 
1  Proceeds  will  go  to  the  Bill  Corum 
und  of  the  tent  to  help  handicapped 
hildren  enjoy  playground  facilities  in 
(ew  York.  Fee  for  the  event  includes 
amission  to  the  raceway  and  dinner, 
lelebrities  are  scheduled  to  attend. 


ilexander  on  His  Own 

John  Alexander,  former  circuit  and 
(vision  manager  for  Republic  Pic- 
lres,  has  formed  John  Alexander  As- 
»ciates,  distributors  of  theatrical  and 
1  levision  films,  with  offices  in  the 
'ilace  Theatre  Building  here.  First 
(m  to  be  handled  by  the  new  firm 
"Santa  Claus,"  color  feature  soon 
>  be  released. 


no  Handle  'Blazing' 

Bob  Perilla  Associates  has  been 
Dpointed  national  publicity  repre- 
:ntative  for  the  Raphael  Nussbaum 
roduction  "Blazing  Sand,"  it  was 
mounced  by  Munio  Podhorzer, 
merican  producers  representative  for 
le  Aero-Film  release. 


REVIEW: 

The  Night  Fighters 

UA — D.  R.  M.  Raymond  Stross 


Tightly  drawn  and  full  of  suspense,  this  tidy  production  is  notable 
for  its  taut  direction  by  Tay  Garnett  and  for  a  number  of  acutely  drawn 
characterizations.  The  story  in  spots  is  weak  and  contrived  perhaps  be- 
cause it  is  a  variation  on  a  number  that  have  been  done  on  the  same 
theme— the  Irish  Republican  Army's  bitter  and,  from  most  viewpoints, 
criminal,  war  on  the  British  Government. 

Robert  Mitchum  turns  in  an  excellent  performance  in  the  lead  role 
of  a  dreamer  and  poet  who  by  accident  of  good  fellowship  is  drawn 
into  membership  in  a  local  I.R.A.  unit  and  spends  the  rest  of  the  picture 
regretting  it.  Among  the  rest  of  the  cast  Anne  Heywood  is  both  beautiful 
and  believable  as  Mitchum's  fiancee;  Dan  O'Herlihy  is  outstanding  in  his 
portrayal  of  the  twisted  local  boy  who  dreams  of  being  a  hero  even  if 
it  is  for  the  I.R.A. ;  Cyril  Cusack  is  dryly  amusing  as  Mitchum's  shoe- 
maker friend  who  tries  to  make  him  see  the  wrong  of  what  he  is  doing 
and  in  the  end  is  instrumental  in  rescuing  him;  and  Richard  Harris  is 
excellent  as  Mitchum's  lifelong  friend  who  is  injured  in  a  raid  and  whose 
capture  and  sentence  to  jail  provides  the  motive  for  Mitchum  finally  to 
attempt  to  quit  the  sinister  and  fanatic  organization. 

The  story  takes  place  in  1941  in  a  little  village  in  the  north  of  Ireland, 
in  the  six  counties  which  the  I.R.A.  has  vowed  to  'liberate."  The  I.R.A. 
top  command  has  turned  to  collaboration  with  the  Nazis,  an  historical 
development  which  makes  it  easier  for  the  picture  to  condemn  the  organ- 
ization. When  a  Nazi  trained  I.R.A.  organizer  comes  to  the  town  of 
Duncrana,  Mitchum,  ordinarily  peace-loving,  finds  himself  dragooned 
into  taking  the  fearsome  oath  of  the  I.R.A.  by  the  taunts  of  O'Herlihy 
and  the  blandishments  of  Harris.  His  family,  with  the  exception  of  his 
father,  fire-eating  Harry  Brogan,  and  friends  disapprove  and  it  is  not 
long  before  he,  too,  has  grave  doubts  about  the  moral  justification  for 
the  group.  These  crystallize  during  a  raid  on  a  hydro-electric  plant  in 
which  one  of  their  men  is  killed  and  Harris  is  wounded.  Mitchum  heroi- 
cally carries  him  to  safety  across  the  border.  Harris  attempts  to  return 
home  and  is  captured. 

When  O'Herlihy  refuses  to  let  the  I.R.A.  unit  raid  the  jail  to  rescue 
Harris  and  plans  instead  a  raid  on  a  neighboring  police  barracks  which 
might  involve  the  lives  of  women  and  children,  Mitchum  balks  and  turns 
informer.  The  climax  of  the  picture  tells  of  the  I.R.A.'s  attempts  to  kill 
him,  his  rescue  by  his  brother,  Cusack  and  Miss  Heywood  and  their 
escape  to  England. 

It  is  an  effective  and  well  drawn  storv,  full  of  action  and  suspense, 
with  a  well  drawn  background  explaining,  as  well  as  anvone  can,  the 
vagaries  of  an  Irishman's  loyalties. 
Running  time,  85  minutes.  Release  date,  September. 

James  D.  Ivers 


NT&T  Report 

(Continued  from  page  1) 
per  share  in  the   corresponding  39 
weeks  period  of  1959. 

These  amounts  include  net  gains 
from  the  disposition  of  theatres  and 
real  estate  of  $854,000  for  the  period 
under  review  and  $582,000  in  the 
prior  year  period.  After  provision  for 
loss  on  investment  in  National  Tele- 
films the  company  reported  a  net 
loss  of  $3,071,274  for  the  39  weeks. 

Company  president  B.  Gerald  Can- 
tor said  a  profit  of  approximately 
$3,000,000  realized  from  sale  of  tele- 
vision and  radio  station  WD AF,  Kan- 
sas City,  Mo.,  is  not  included  in  the 
above  figures.  This  will  be  included 
in  earnings  for  current  quarter. 

According  to  Cantor,  theatre  oper- 
ations earlier  this  year  were  seriously 
handicapped  by  strike  of  all  major 
motion  picture  studios.  In  addition  to 
stoppage  of  production  there  were  de- 
lays in  releases  of  pictures  completed 
prior  to  the  strike  which  affected  busi- 


Two  Columbia  Pictures 
Honored  at  Edinburgh 

EDINBURGH,  Sept.  16  (By  Air 
Mail)— The  Edinburgh  International 
Film  Festival  has  honored  two  Co- 
lumbia releases  with  special  Diplomas 
of  Merit.  The  films  honored  were 
Charles  H.  Schneer's  "I  Aim  at  the 
Stars"  and  William  Goetz'  "Song 
Without  End." 

For  the  second  time  in  the  history 
of  the  festival  Columbia  releases  both 
opened  and  closed  the  proceedings. 
"I  Aim  at  the  Stars,"  the  story  of 
brilliant  rocket  scientist  Dr.  Wernher 
von  Braun,  was  the  first  film  shown 
at  the  international  festival.  "Song 
Without  End"  was  honored  as  the 
final  motion  picture  to  be  seen  here. 

ness  long  after  settlement  was  made 
with  the  unions.  He  said,  however, 
that  in  recent  weeks  NT&T  theatre 
business  has  been  ahead  of  compar- 
able weeks  of  last  year. 


PEOPLE 


Richard  Surace  has  been  appointed 
treasurer  of  the  DeMille  Theatre  for 
the  reserved  seat  engageent  of  Uni- 
versale "Spartacus,"  which  will  open 
at  the  Walter  Reade  showcase  on 
Oct.  6.  He  has  been  treasurer  at  the 
Cort  Theatre  for  the  past  two  years. 
□ 

Stanley  Kramer,  producer  -  director, 
will  return  to  his  alma  mater,  New 
York  University  on  Oct.  5  to  deliver 
a  lecture  on  "Movies  with  Ideas." 
The  meeting  will  be  sponsored  by  the 
N.Y.U.  School  of  Law's  Arthur  Gar- 
field Hays  Civil  Liberties  Program  at 
the  Washington  Square  division  of 
the  institution. 

□ 

Dawn  Francis  and  Martin  Denkins, 

Negro  journalists,  have  been  retained 
by  Columbia  Pictures  as  public  rela- 
tions agents  to  work  on  Hall  Bart- 
lett's  "All  the  Young  Men." 

□ 

Louis  J.  Finske,  president  of  Flor- 
ida State  Theatres,  has  been  named 
treasurer  of  the  Florida  Fair  which 
will  open  at  the  New  York  City 
Coliseum  on  Feb.  4  and  will  run 
through  Feb.  12. 

□ 

William  B.  Solsey,  HI,  of  Palmyra, 
N.  J.,  is  the  winner  of  the  first  prize 
of  $150  in  the  Nathan  Burkan  Memo- 
rial Competition  sponsored  by  the 
American  Society  of  Composers,  Au- 
thors and  Publishers  at  the  Villanova 
University  School  of  Law. 

□ 

William  Kosh,  formerly  of  T.V. 
Graphics,  has  been  named  to  the  new 
post  of  executive  editor  at  Producing 
Artists,  Inc.,  here. 

□ 

Irv  Blumberg,  who  had  been  hand- 
ling publicity  and  advertising  for  the 
George  A.  Hamid  enterprises  in  At- 
lantic City,  including  the  Steel  Pier, 
has  been  named  field  exploitation 
manager  of  Warner  Brothers  in  the 
Philadelphia  area.  He  was  formerly 
publicity  director  for  W.  B.  and  the 
Stanley- Warner  Theatres  in  that  city. 

□ 

Charles  Bynam  has  reopened  the 
remodelled  Lyric  Theatre  in  Loudon, 
Tenn. 

□ 

Fred  P.  Sweet,  of  the  Telenews, 
Detroit,  has  been  named  industry 
chairman  for  Armed  Forces  Week 
there. 

□ 

Menno  Dykstra  has  reopened  his 
Glen  Theatre.  Williamsville,  N.  Y. 


'AngeV  Booked  Here 

"The  Angel  Wore  Red,"  starring 
Ava  Gardner  and  Dirk  Bogarde,  will 
have  its  first  New  York  showing  Wed- 
nesday, Sept.  21  at  Loew's  Metropo- 
litan in  Brooklyn.  It  will  open  the 
following  week  in  Loew's  Theatres 
throughout  the  New  York  area. 


Motion  Picture  Daily 


Monday,  September  19,  19! 


Merchandising 

( Continued  from  page  1 ) 
Theatre  Owners  of  America's  conven- 
tion here  on  Friday. 

In  opening  the  session,  Connor 
termed  merchandising  the  "life  blood 
of  the  industry,"  and  said  it  truly 
constitutes  a  "job  for  every  man."  He 
commended  Quigley  for  the  semi-an- 
nual merchandising  forums  he  orig- 
inated and  conducted  in  New  York 
during  the  past  several  years.^ 

Quigley  described  this  year's  TOA 
convention  as  the  best  in  the  organ- 
ization's history  and  said  the  mer- 
chandising theme,  on  which  all  in  the 
industry  can  unite,  wraps  up  all  the 
preceding  convention  sessions  of  the 
association. 

"No  matter  what  one's  role  in  the 
industry,"  he  said,  "we  can  all  par- 
ticipate in  merchandising.  We  cannot 
participate  in  the  making  of  pictures 
but  we  can  have  an  important  role  in 
selling  them  to  the  public.  The  best 
picture  needs  merchandising  and  the 
best  merchandising  needs  quality  pic- 
tures." 

Six  on  Panel 

Members  of  the  merchandising 
panel  included  Ross  Hunter,  Univer- 
sal producer;  David  Lipton,  Univer- 
sal vice-president;  Myron  Blank, 
Central  States  circuit  head;  James 
Gaylard,  Troy,  Ala.,  exhibitor;  Larry 
Garbum,  of  the  Walt  Disney  Studios, 
and  Fred  C.  Souttar,  of  Fox  Midwest 
Theatres,  Kansas  City. 

Hunter  advocated  more  road  work 
for  producers,  describing  the  satisfac- 
tion and  good  results  he  has  obtained 
from  going  out  on  the  road  to  sell 
his  pictures  and  praising  the  coopera- 
tion he  has  received  from  exhibitors 
and  press.  He  volunteered  to  visit 
exhibitors  in  any  city  who  called  upon 
him  in  connection  with  the  launching 
of  his  pictures. 

Lipton  Would  Exchange  Views 

Lipton  scored  Hollywood  producers 
who  scold  exhibitors  in  the  trade  press 
all  year  round  and  then  don't  bother 
to  come  to  see  them  and  exchange 
views  on  problems  when  the  exhibi- 
tors convene  in  Hollywood.  He  urged 
the  exhibitors  to  write  to  producers 
with  suggestions  and  problems,  just 
as  the  exhibitors  write  to  their  Con- 
gressmen when  help  is  needed. 

Lipton  assured  the  exhibitors  that 
the  so-called  "lost"  audience  is  not 
lost  at  all.  "It  is  our  responsibility  to 
keep  in  contact  with  it  by  proper 
selling." 

Tells  of  Work  on  Trailers 

Garburn  described  the  work  and 
care  taken  on  the  preparation  of  trail- 
ers and  campaigns  and  urged  the  ex- 
hibitors to  communicate  with  produ- 
cers and  let  them  know  what  results 
they  get  so  that  changes  can  be  made 
when  needed.  Exhibitors  should  make 
the  most  of  the  efforts  that  have  gone 
into  the  materials  to  help  them  sell, 
he  said. 

Souttar  said  he  takes  issue  with 
anyone  who  says  exhibitors  don't  try 
to  sell  pictures,  and  promptly  pre- 
sented the  visual  evidence,  via  slides, 


REVIEW: 

The  Boy  Who  Stole  A  Million 

George  H.  Brown — Paramount 


Charm  is  a  very  elusive  quality  to  capture  on  film,  but  that  is  exactly 
what  Charles  Crichton  has  directed  into  "The  Boy  Who  Stole  A  Million," 
a  George  H.  Brown  Presentation  being  released  by  Paramount.  First- 
rate  family  fare  entertainment  which  will  depend  largely  upon  word  of 
mouth  enthusiasm,  the  film  is  that  rare  product-a  domestic  endeavor 
with  true  foreign  film  flavor. 

Young  Maurice  Reyna  is  the  boy  who  steals  a  million,  but  patrons  are 
duly  warned  that  he  is  capable  of  stealing  much  more.  Destined  to  give 
Italy's  Marietta  a  run  for  his  money,  Reyna  has  the  advantage  of  that 
fool  proof  aid,  a  small  shaggy  dog. 

The  story  is  simple  enough.  Paco,  a  12-year-old  Spanish  boy  decides 
to  "borrow"  money  from  the  bank  where  he  is  employed  in  order  to  pay 
the  repair  bill  on  his  father's  taxi,  for  this  is  the  time  of  the  festival  and 
the  one  period  when  his  father  can  make  money.  Before  the  boy  can 
reach  his  father  (Portuguese  idol  Virgilio  Texera),  he  is  being  hunted 
not  only  by  the  police,  but  also  by  as  divers  a  collection  of  crooks  as  can 
be  imagined  this  side  of  Damon  Runyon. 

The  remainder  of  the  picture  is  essentially  a  chase,  but  one  which  is 
seasoned  with  the  right  amount  of  humor  and  suspense  and  Crichton, 
who  will  be  remembered  for  "Lavender  Hill  Mob,"  has  succeeded  in 
creating  scenes  not  unlike  those  famous  chases  of  the  silent  movie  era. 
Of  these,  the  segments  filmed  in  the  Valencia's  noted  Round  Market  and 
the  concluding  shots  along  that  city's  waterfront  are  especially  funny. 

Another  highlight  of  the  comedy-drama  is  a  scene  in  which  a  bread 
munching  clerk  slowly  realizes  that  the  bank  has  been  robbed.  Among 
the  boy's  misadventures  in  the  underworld,  the  most  frightening  concerns 
a  close  call  life-or-death  escape  from  a  lunatic  blind  beggar  (Francisco 
Bernal ) . 

For  the  romantic-minded  there  is  an  engaging  relationship  between 
Miguel,  the  father,  and  Maria  (Marianne  Benet),  a  pretty  waitress  who 
joins  Miguel  and  Luis  (Harold  Kasket),  the  auto  repairman,  in  the  search 
for  the  missing  thief.  Of  the  trio,  Texera  is  most  effective  as  the  troubled 
yet  devoted  father  who  at  first  threatens  to  disown  a  son  who  could  steal, 
but  later  realizes  that  Paco's  misguided  deed  was  prompted  by  deep  love. 

Based  on  a  Spanish  novel  of  the  same  name  by  Antonio  de  Leon,  "The 
Boy  Who  Stole  A  Million"  is  paced  as  fast  as  the  story  would  allow  with 
the  credit  for  this  being  shared  by  Crichton  and  Niels  West-Larsen,  who 
wrote  the  story  and  original  screenplay.  A  factor  which  not  only  makes 
the  picture  more  enjoyable,  but  should  also  prove  to  make  it  more  popu- 
lar with  audiences  is  the  fact  that  although  filmed  in  Spain  with  an  inter- 
national cast  the  dialogue  is  in  English,  no  dubbing,  no  subtitles. 
Running  time,  84  minutes.  Release,  in  September. 

W.  H.  Werneth 


Exhibitor  Dul 


of  campaigns  and  their  results  in  pub- 
licity and  crowds  before  the  theatre 
box  offices  of  his  circuit. 

Gaylard  said  the  exhibitor  can't 
live  without  the  work  done  for  pic- 
tures by  studio  and  distribution  ad- 
vertising-publicity forces,  and  where 
small  towns  like  his  are  concerned, 
he  added,  we  "can't  live  with  it."  He 
said  the  small  town  theatre  must 
eliminate  and  add  material  to  make 
campaigns  usable.  He  described  the 
problems  of  a  small  town  exhibitor 
humorously,  to  the  delight  of  the  large 
and  interested  audience  at  the  mer- 
chandising forum. 

Blank  described  the  Great  Plains 
area  premiere  plan,  a  mass  promotion 
effort  extending  over  seven  midwest- 
ern  states,  which  the  exhibitors  there 
have  cooperated  on  to  aid  good  pic- 
tures which  need  selling  help.  Splen- 
did results  have  been  obtained  in  all 
instances,  Blank  reported. 

A  question  and  answer  session  fol- 
lowed, conducted  by  panelists  Harold 


Field  of  St.  Louis  Park,  Minn.,  Louis 
J.  Finske  of  Jacksonville,  Fla.;  C.  P. 
Patrick  of  Columbus,  Ga.,  and  J.  J. 
Rosenfield  of  Spokane,  Wash. 

Producer  Sol  Lesser  told  the  as- 
semblage of  the  plans  for  the  Holly- 
wood Motion  Picture  and  Television 
Museum,  for  which  four  and  a  half 
acres  opposite  the  Hollywood  Bowl 
have  been  designated  by  the  county 
as  a  proposed  site.  Committees  now 
are  locating  films,  documents  and  in- 
struments for  it  and  it  is  expected  to 
be  a  fine  industry  public  relations 
factor,  he  said. 

Bobby  McKew,  69 

LONDON,  Sept.  18.-Funeral  serv- 
ices have  been  held  for  Bobby  Mc- 
Kew,  who  retired  last  year  after  35 
years  with  Rank  Film  Distributors  as 
Dublin  branch  manager,  including  a 
period  with  Universal-International. 
McKew  died  last  week  at  the  age  of 
69. 


f 


J 


( Continued  from  page  1 ) 
Jerry  Lewis  and  John  Gavin  acto 
Linda  Cristal,  Walter  Reade,  Jr., 
Walter  Reade  Enterprises,  and  Jo 
Lavery,  National  Theatres'  commun 
relations  director. 

Reade  urged  exhibitors  to  avr 
needless  community  problems  a 
complaints  by  exercising  good  juc 
ment  in  programming,  particula 
for  Saturday  matinee  shows  and  othi 
patronized  by  the  young.  He  also  s; 
exhibitors  must  face  up  to  their  ; 
countability  to  their  communities  a 
should  not  hide  behind  the  Prodi 
tion  Code,  the  MPAA  or  other  indt 
try  organizations. 

Miss  Cristal  told  the  well-attenc 
morning  session  that  talent  needs 
hibitor  help  very  much  in  getting 
quainted  with  the  public  and  in  he 
ing  to  sell  pictures,  particularly  tht 
with  "new  faces." 

'We  Are  Partners' 

"We  are  partners  of  yours,"  she  S3 
"and  should  try  to  improve  the 
fectiveness  of  that  partnership  to  < 
mutual  advantage." 

Lavery  described  his  work  in  i 
tail  and  assured  his  listeners  that 
exhibitor  who  supports  community 
deavors  will  get  community  supp 
in  return  when  he  needs  it  m< 
"We've  found  that  out  by  experienc 
he  said,  "so  we  never  hesitate  to 
an  approved  campaign  by  passing 
hat,  or  in  any  other  way  we  can. 
has  repaid  us  well." 

Gavin  also  urged  exhibitors  to  t 
part  in  community  activities,  to  npl 
the  acquaintance  of  influential  lo 
people  and  to  let  all  know  that  i 
stereotype  of  the  showman  and 
actor  implanted  in  die  public  mind 
bad  publicity  is  a  false  one. 

Lewis  told  his  audience  that  co 
munity  relations  cannot  be  achie\ 
in  one  day  at  a  convention,  but  o: 
by  every  member  of  the  industr 
exhibitors  in  particular— working  at 
365  days  a  year.  He  also  said  1 
members  of  the  TOA  are  leaving  1 
production  capital  too  soon,  that  tr 
should  remain  here  and  reach  a  h 
ter  understanding  with  producers  a 
talent,  "and  thereby  help  get  yc 
theatres  the  pictures  you  want." 

"Maybe  you  should  close  yc 
theatres  for  a  few  days,"  he  sa 
"then  I  think  you'll  get  some  of  t 
pictures  you  want." 

Study-Guides  Preparec 

Photoplay  Studies  has  prepared 
32-page  study  guide  on  "Spartacu 
Bryna  Production  being  released 
Universal  -  International,  for  use 
the  schools.  The  book  will  have 
initial  printing  of  100,000. 

The  guide,  which  has  a  two-co 
cover  and  is  twice  as  large  as  a 
previous  Photoplay  Studies  Guide,; 
profusely  illustrated  with  stills  frrt 
the  picture  and  treats  extensively  w;> 
the  story  of  "Spartacus."  It  covers  l 
detail  Roman  history  which  heretofc 
has  been  sketchily  presented  in  schcl 
textbooks. 


jnday,  September  19,  1960 


Motion  Picture  Daily 


5 


Loew's  Circuit  Seeks  D.  of  J.  Production  Nod 


■VIEW: 

asf  and  Sexy 

Mian-French  Coproduction — 
i  lumbia 

With  a  title  "Fast  and  Sexy"  and 
K-ee  stars  who  appeal  to  the  variety 
i  moviegoers  that  Gina  Lollobrigida, 
;  tie  Robertson  and  Vittorio  DeSica 
.  ract,  this  film  should  do  business 
•here  the  hard  sell  is  employed. 

'Fast  and  Sexy,"  regardless  of  what 
I:  title  might  infer,  is  a  comedy 
Hiich  concerns  a  rich  American 
idow  who  returns  to  her  native  Ital- 
B.  village  partlv  because  of  a  prom- 
i  to  her  mother,  but  primarily  be- 
cise  she  is  ready  to  remarry  and 
»nks  that  this  time  an  Italian  would 
>l  best.  Anna  (Miss  Lollobrigida)  is 
t  bbed  with  admirers,  but  her  Latin 
lj:s  fall  on  Dale  Robertson,  miscast 
£  Raffaele,  the  local  Juan-of-all- 
,t  des.  At  this  point  the  story  becomes 
lite  involved  for  Anna  must  not  only 
'f  it  off  her  many  suitors,  but  must 
j  j  try  to  break  down  Raffaele's 
s  ming  disinterest.  This,  of  course, 
■Miss  Lollobrigida's  forte. 

Vs  might  be  suspected,  the  Italian- 
Imce  co-production  is  highlighted 
\  the  performance  of  Vittorio  DeSica 
a  the  parish  priest  whose  good  inten- 
tis  only  serve  to  complicate  Anna's 
nantic  entanglements.  But  Miss 
I  llobrigida's  talents  are  not  to  be 
lier-nated  for  she  was  never  more 
ttutiful  and  as  presented  here;  in 

■  itrast  with  the  lovely  Technicolored 
Jjlian  landscape  she  is  easily  the 
\  iner. 

iers  also  is  one  of  the  funniest 
i.;s  of  the  show.  When  asked  by  her 
,C  fashioned  aunt  why  she  has  black 
ffrtie   pajamas,    Miss  Lollobrigida, 

■  h  big,  round,  innocent  eyes,  re- 
l;s,  "Because  I  am  a  widow." 

¥An  excellent  supporting  cast  and 

■  >  interesting  sub-plots  do  much 
B/ard  making  this  an  enjoyable  com- 
Wr,  but  Reginald  Denham's  slow 
itving  direction  of  the  screenplay  by 
M  M.  Margadonna,  Luciana  Corda 

,1  Joseph  Stefano,  is  a  handicap. 

t  of  the  dialogue  in  this  Colum- 
i   release  has   been   dubbed  into 

glish. 

lease  in  September,  1960.  Running 
le,  98  minutes. 

W.  H.  Werneth 

ipanese  Firms  Plan 
lolor-TV  Set  Making 

Special  to  THE  DAILY 

TOKYO,  Japan,  Sept.  15  (By  Air 
K.  il)— Nine  Japanese  companies  are 
■)ected  to  begin  manufacture  of 
«or  tv  sets  as  a  result  of  formal 

;  iption  of  the  U.S.  National  Televi- 
>M  n  System  Committee  system  as  the 

i  ndard  for  color  tv  in  Japan.  This 
I;  enabled  the  Japanese  Ministry  of 

Ists  and  Telecommunications  to  au- 

l  irize  color  tv  broadcasts  on  a  non- 

oerimental  basis. 

Color  receivers  with  21-inch  screens 
pbably  will  be  priced  at  the  yen 
Univalent  of  $1,111  to  $1,388.  Sets 
yh  17-inch  screens  will  cost  be- 
tsen  $833  and  $1,111,  according  to 
f;  Ministry's  Radio  Regulatory  Bu- 
i  u. 


( Continued  from  page  1 ) 

assured  the  exhibitors  that  the  de- 
partment stands  ready  to  help  them 
achieve  increased  production  on  a 
basis  that  does  not  run  counter  to 
existing  Federal  consent  decree  re- 
strictions. He  pointed  out,  too,  that 
the  final  say  on  this  or  any  other  pro- 
duction plan  by  exhibition  interests 
would  be  up  to  the  court. 

However,  in  reviewing  the  various 
exhibitor-production  proposals  that 
have  been  brought  to  it  up  to  now, 
Silverman  mentioned  that  a  National 
Theatres'  application  to  engage  in  pro- 
duction some  five  years  ago  had  been 
approved  on  a  basis  under  which  all 
exhibitors  would  have  the  same  op- 
portunity to  contract  for  the  films 
made,  and  had  been  disapproved  if 
the  films  were  to  be  sold,  as  Loew's 
Theatres  proposes  to  market  its  pic- 
tures, on  a  pre-emptive  basis. 

Picker  Silent  on  Number  of  Films 

Eugene  Picker,  Loew's  Theatres 
president,  who  was  present  when  Sil- 
verman made  the  disclosure,  declined 
to  say  how  many  pictures  were  con- 
templated in  the  event  the  court  ap- 
proved the  project.  This  and  the 
budgets  for  the  proposed  films  have 
been  considered,  Picker  said,  but  de- 
clined to  reveal  them  in  advance  of 
court  action  and  until  the  plans  have 
been  finalized. 

Silverman  touched  upon  various  ex- 


High  Time 


hibitor-production  projects  which  have 
been  approved  in  the  past,  such  as 
Stanley  Warner's  entrance  into  Cine- 
rama production  and  National  Thea- 
tres' into  Cinemiracle.  He  pointed  out 
that  the  position  taken  by  the  depart- 
ment did  not  discourage  the  five 
divorced  theatre  companies  from  con- 
tributing $2,000,000  to  the  American 
Congress  of  Exhibitors  production 
fund. 

Restriction  Found  in  Three 

He  made  no  mention  of  American 
Broadcasting  -  Paramount  theatres' 
brief  entry  into  production  several 
years  ago  because  that  company's  and 
RKO  Theatres'  decrees  do  not  prohibit 
either  from  engaging  in  production. 
This  restriction  is  found  only  in  the 
decrees  of  Stanley  Warner,  Loew's 
and  National  Theatres. 

Silverman  said  he  envisioned  the 
placing  of  a  ceiling  of  what  Loew's 
theatres  might  bid  for  any  of  the 
company's  own  pictures  if  it  was  given 
the  green  light  to  produce. 

Clarifies  Department's  View 

So  long  as  a  picture  has  free  com- 
petitive access  to  the  market,  he  said, 
and  if  that  access  is  not  impeded  in 
any  way,  the  department  could  not 
object  to  it,  Silverman  remarked. 

Reviewing  developments  in  the 
theatre  operating  field  since  Robert 
Bicks,  head  of  the  department's  anti- 


trust division  addressed  TOA  a  year 
ago,  Silverman  said  AB-PT  obtained 
court  approval  for  acquisition  of  an 
independent  theatre  which  was  going 
out  of  business  in  Selma,  Ala.,  where 
AB-PT  operates  two  theatres.  There 
was  no  other  way  of  preserving  this 
theatre,  he  said. 

He  also  reported  that  the  depart- 
ment has  been  asked  to  authorize  cir- 
cuits to  merge  with  an  independent 
operation  that  might  be  threatened 
with  failure  but  said  no  recommenda- 
tion has  been  made  on  this  yet  and 
the  odds  are  against  a  favorable  one. 

Discusses  Shortage 

Silverman  questioned  whether  the 
existing  shortage  is  one  of  films  or 
of  quality  pictures,  pointing  out  that 
only  a  small  fraction  of  playdate  pos- 
sibilities are  accorded  some  releases 
and  asserting  that  there  were  742  re- 
leases in  the  past  three  years  and 
only  749  in  the  three  years  imme- 
diately preceding. 

John  H.  Rowley  of  Dallas  was  toast- 
master  at  the  luncheon  session  and 
introduced  Jayne  Mansfield  and  a 
number  of  starlets  who  sat  at  the  dais 
with  presidents  of  TOA  regional  or- 
ganizations and  other  guests.  At  every 
table  in  the  huge  Cocoanut  Grove 
dining  room  at  the  Ambassador  Hotel, 
two  members  of  the  Screen  Producers 
Guild  sat  with  exhibitors  and  ex- 
changed ideas  and  suggestions  during 
lunch.  More  than  65  SPG  members 
were  present.  This  was  a  develop- 
ment from  earlier  TOA-SPG  commit- 
tee planning  discussions. 

Hendon  Gives  Invocation 

After  an  invocation  by  Earl  Hen- 
don of  the  Tennessee  T.  O.,  Rowley 
announced  that  it  was  the  best  at- 
tended of  any  convention  in  the  13- 
year  history  of  TOA.  Gifts  were  pre- 
sented to  the  convention  co-chairmen, 
John  G.  Broumas,  C.  E.  Cook,  How- 
ard Kennedy  and  John  H.  Stembler, 
and  to  J.  Rod  Johnson,  head  of  Na- 
tional Carbon  Co.  for  cooperation  with 
exhibitors. 

Richard  Walsh,  president  of  the 
IATSE  and  chairman  of  the  board  of 
the  Will  Rogers  Hospital,  described 
the  hospital's  work  and  urged  TOA 
members  to  take  up  audience  collec- 
tions in  the  hospital's  fund  drive  now 
under  way. 

Bresler  Speaks  for  SPG 

Jerry  Bresler,  representing  the  SPG, 
underlined  what  can  be  accomplished 
if  the  several  branches  of  the  indus- 
try cooperate  with  one  another  and 
work  in  harmony.  He  said  many  valu- 
able ideas  were  received  in  the  ex- 
changes with  exhibitors  and  assured 
them  much  can  be  done  to  improve 
both  the  quality  and  quantity  of  prod- 
uct" if  we  continue  working  together." 

Producer  Hall  Bartlett  reported  on 
the  excellent  cooperation  in  selling 
his  current  picture  he  had  received 
from  exhibitors  in  all  parts  of  the 
country  on  a  trip  from  which  he  had 
just  returned.  He  urged  other  produ- 
cers to  go  out  and  make  use  of  the 
partnership  and  help  that  awaits  them. 


  (CONTINUED  FROM  PAGE  I) 

Waldman  and  Frank  Waldman  based  on  a  story  by  Garson  Kanin.  The 
excellent  photography  in  bright  De  Luxe  color  and  CinemaScope  is  in 
keeping  with  the  frothv  mood  of  the  picture. 

Crosby  and  his  co-stars  romp  through  a  series  of  amusing  blackout 
sketches  including  much  slapstick  comedy,  most  of  its  built  around  typi- 
cal college  humor,  all  cheers  and  a  yard  wide. 

Crosby,  who  enrolls  as  a  freshman  in  a  southern  college  despite  the 
objections  of  his  snobbish  25-vear-old  son,  Angus  Duncan,  and  his  snooty 
24-year-old  daughter,  Nina  Shipman,  goes  through  the  four-year  course 
with  his  younger  roommates,  Fabian,  the  athletic  type;  Patrick  Adiarte, 
an  exchange  student  from  India,  and  Richard  Beymer,  an  admiral's  son. 
Tuesday  Weld,  as  a  husband-seeking  co-ed,  and  Yvonne  Craig,  as  an 
upperclass  journalism  major,  ally  themselves  with  the  group. 

A  mild  romance  develops  between  Crosby  and  Nicole  Maurey,  French 
literature  teacher,  who  brings  considerable  beauty  and  charm  to  her  role. 

In  one  of  the  sequences  Crosby  masquerades  as  a  woman  as  part  of 
his  fraternity  initiation,  and  scores  some  solid  laughs  with  typical 
"Charley's  Aunt"  slapstick  involving  the  usual  loss  of  skirt  and  wig. 

The  Fabulous  Fabian's  fans  may  be  disappointed  that  their  idol  sings 
but  briefly  in  the  course  of  the  film,  and  then,  an  old-time  ballad  rather 
than  the  tvpe  of  tune  material  that  won  him  fame.  Crosby,  too,  sings 
little  during  the  goings-on. 

Exhibitors  should  have  a  high  time  exploiting  the  picture  with  its  many 
solid  selling  values  including  the  cast,  the  title  (which  should  key  co-op 
merchant  ads,  and  pulling  out  all  stops  on  collegiate  ballyhoo,  in  addition 
to  two  songs,  "The  Second  Time  Around"  and  "Nobody's  Perfect,"  writ- 
ten bv  Sammy  Cahn  and  James  Van  Heusen. 

The  cast  comprises  all  rather  pleasant  people,  both  among  the  students 
and  the  faculty,  and  even  the  "villains"  of  the  story,  Crosby's  youngsters, 
end  up  seeing  it  dad's  way,  as  Crosby  delivers  the  valedictorian  speech 
in  which  he  upholds  middle-age  as  a  matter  of  zest,  and  not  as  years. 
His  speech  also  implies  a  proposal  of  marriage  to  Miss  Nicole. 
Running  time,  103  minutes.  Release,  in  September. 

Sidney  H.  Rechetnik 


nnouncind 


A  NEW  MILESTONE  IN 
MOTION  PICTURE  ENTERTAIN 


MENT! 


The  legend  that  has  thrilled  generations  of 
adults  and  children  in  every  country  of  the  globe 
for  more  than  five  hundred  years,  has  now  been 
brought  to  the  screen! 

Filmed  in  technicolor  and  in  FANTASCOPE-a 
startling  new  process  of  special  effects  photog- 
raphy—this spectacular  motion  picture  will  be 
ready  for  release  the  summer  of  1961. 


(S>JwarJ  C^Jmall  s 

JacK 
the  Giam 


starring 


Judi  Meredith  ■  Torin  Thatcher 

Directed  by  JERRY  JURAN 
Associate  Producer  ROBERT  E.  KENT 
Produced  by  EDWARD  SMALL 


THRU 


>L.  88,  NO.  56 


NEW  YORK,  U.S.A.,  TUESDAY,  SEPTEMBER  20,  1960 


TEN  CENTS 


Imvorkable' 


U.S.  Eady  Plan 
idea  Viewed 
Unfavorably 


inhibitors  See  Mirisch 
lea  As  Film  Rental  Boost 


Sxhibitor    reaction    both    at  last 
vek's  Theatre  Owners  of  America 
dvention  in  Los  Angeles  and  as  re- 
\  iled  by  a  spot  poll  of  eastern  exhibi- 
ts  to  Walter  Mirisch's  proposal  for 
\i  American-type  Eady  plan  to  in- 
a  ase  production  by  encouraging  pro- 
bers is  almost  wholly  unfavorable. 
IfUthough  it  is  an  inaccurate  inter- 
•{■ration  of  the  working  of  the  British 
fldy  Plan,  many  exhibitors  regard  it 
i*l  tantamount  to  an  increase  in  the 
f.i  rentals  paid.  Exhibitors  who  re- 
Id  it  as  such  are  vigorously  opposed 
$the  idea. 

mn  Britain  the  Eady  Plan  has  the 
Itus  of  law  and  requires  exhibitors 
(Continued  on  page  6) 

mdy  Plans  for  Ohio 
0  Merchandising  Meet 

Special  to  THE  DAILY 

30LUMBUS,  O.,  Sept.  19.  -  Plans 
practically    complete    for  the 
ursday,  Oct.  13  merchandising  ses- 
n  of  the  silver  anniversary  conven- 
q  of  the  Independent  Theatre  Own- 
of  Ohio  to  be  held  at  the  Neil 
iuse  here,   it  was   announced  by 
n  Prickett,  executive  secretary. 
Ihe  session  will  be  monitored  by 
( Continued  on  page  2 ) 


CC  Pay-TV  Hearing 
xpected  in  2  Months 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  19.  -  There 
:  strong  indications  from  within  the 
deral  Communications  Commission 
it  a  hearing  on  pay-tv  before  the 
1  commission  will  be  ordered.  It  is 
derstood  that  the  commission  has 
lered  its  staff  to  draw  up  a  proposal 
•  hearings.  If  the  commission  ap- 
(Continued  on  page  4) 


MPA,  FCC  Meet  in  D.  C.  Tomorrow 
On  'Payola'  Angle  in  Props  Use 

By  E.  H.  KAHN 

'  WASHINGTON,  Sept.  19.— A  meeting  between  motion  picture  production 
representatives  and  Federal  Communications  Commission  staff  members  is 
set  for  Wednesday  here.  Topic  for  discussion  will  be  motion  picture  industry 

  trade  practices,  particularly  in  regard 

to  use  as  props  in  films  of  goods  sup- 
plied free  of  charge  by  manufac- 
turers. 

The  meeting  was  scheduled  large- 
ly at  the  urging  of  MPA,  which  felt 
it  was  clear  that  acceptable  trade  prac- 
( Continued  on  page  4 ) 


Cinerama  to  Meet  on 
Stock  Options,  Directors 

Stockholder  approval  of  tthe  grant- 
ing of  restricted  stock  options  to  two 
employees  of  Cinerama,  Inc.  will  be 
part  of  the  order  of  business  at  a 
special  meeting  called  for  Oct.  18,  at 
which  also  six  directors  will  be  up 
for  election.  Notice  of  the  meeting, 
which  will  take  place  at  the  Syosset 
Theatre  in  Syosset,  Long  Island,  was 
mailed  to  stockholders  yesterday. 

Officers  previously  granted  stock 
( Continued  on  page  6 ) 

Cinerama,  Inc.  Six-Mo. 
Loss  Put  at  $288,985 

Cinerama,  Inc.,  had  a  net  loss  of 
$288,985  for  the  six  months  ended 
June  30  compared  with  a  loss  ot 
$8,069  for  the  same  period  last  year, 
it  was  announced  yesterday  by  Nico- 
las Reisini,  president. 

Income  for  the  current  six-month 
period,  from  theatre  revenue,  film 
rentals  and  royalties,  totalled  $3,107,- 
025.  The  net  loss  is  after  deduction 
of  $669,836  for  amortization  of  the 
cost  of  exhibition  rights  and  proper- 
(Continued  on  page  6) 


'Future  in  Black'  for 
NT  A  Seen  by  Landau 

Reduction  by  National  Telefilm  As- 
sociates of  its  $34,000,000  debt  to 
$2,000,000  foreshadows  a  profit-mak- 
ing "future  in  the  black,"  Ely  Landau, 
NTA  chairman  and  chief  executive, 
said  here  at  a  press  conference  yes- 
terday. Entrance  into  international 
(Continued  on  page  4) 

Irving  Mack  Sons  Take 
Over  Filmack  Operation 

Special  to  THE  DAILY 
CHICAGO,  Sept.  19.-Joseph  Mack, 
newly  elected  president  of  Filmack, 
with  his  brothers,  Bernard  and  Don, 
today  took  over  operation  of  the  com- 
pany from  their  father,  Irving  Mack, 
who  founded  the  trailer  company  in 
1919. 

Irving  Mack  henceforth  will  serve 
(Continued  on  page  6) 


LEVISION  TODAY— page  4 


REVIEW: 

Sunrise  at  Campobello 

Warner  Bros.-Schary 

In  this  year  of  politics  this  is  a  political  picture— a  story  of  politics  and 
politicians.  But,  much  more  than  that,  it  is  a  warm,  human,  compassion- 
ate storv  imaginatively  and  dramatically  told  with  all  the  magic  of  the 
Technicolor  camera.  It  presents  to  the  eye  and  the  emotions  tears  and 
excitement  born  out  of  ordinary  human  relationships,  courage,  fear  and 
familiar  love— "facets  of  nobilitv"  as  Dore  Senary,  the  author  and  pro- 
ducer, has  said,  which  have  been  all  too  lacking  on  the  screen  in  recent 
vears. 

It  presents  at  least  two  and  possibly  three  performances  which  for 
sheer  artistic  perfection  must  go  down  among  the  best  of  this  or  any 
year.  Greer  Garson  as  Eleanor  Roosevelt,  Ralph  Bellamy  as  Franklin 
D.  Roosevelt,  and  Hume  Cronyn  as  Louis  Howe  have  attempted  and 
achieved  the  impossible  task  of  re-creating  full-length,  life-size  portrayals 

(Continued  on  page  5 ) 


More  Join 

Reject  Plan 
For  New  Nat'l 
Drive-InGroup 

Bids  Texas  Drive-In 
Ass'n.  Join  TO  A  Instead 


The  idea  of  forming  another  nation- 
al exhibitor  organization,  even  though 
it  be  limited  to  drive-in  operation,  was 
vetoed  by  Theatre  Owners  of  Amer- 
ica officials  at  meetings  held  in  con- 
junction with  TOA's  annual  conven- 
tion in  Los  Angeles  last  week. 

A  committee  of  ranking  TOA  offi- 
cials met  twice  with  Edwin  Joseph 
and  Edwin  Tobolowsky  of  the  Texas 
Drive-in  Theatre  Owners  Ass'n.  at 
the  convention  hotel  to  hear  and  dis- 
cuss the  latter's  proposal  that  TOA 
sponsor  a  new  national  drive-in  thea- 
tre owners  association,  with  the 
strong  Texas  organization  as  its  nu- 
cleus. 

Early  in  the  discussions  the  TOA 
officials  made  it  clear  that  they  do  not 
look  with  favor  upon  the  entry  of  an- 
other national  exhibitor  organization 
on  the  scene,  what  with  TOA,  Amer- 
(Continued  on  page  2) 

Services  for  Kahane 
To  Take  Place  Today 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  19.-Funeral 
services  for  B.  B.  Kahane,  68,  vice- 
president  of  Columbia  Pictures  and 
president  of  the  Academy  of  Motion 
Picture  Arts  and  Sciences,  will  be 
held  at  noon  tomorrow  at  Wilshire 
Boulevard  Temple.  Kahane  died  Sun- 
day of  a  heart  attack.  Interment  will 
(Continued  on  page  5) 

A.  Greenblatt  Dies; 
AA  Sales  Executive 

Arthur  Greenblatt,  60,  Allied  Art- 
ists Pictures'  home  office  sales  execu- 
tive, died  yesterday  at  Memorial  Hos- 
pital here,  following  a  brief  illness. 
Services  will  be  held  today  at  2  P.M. 
at  Riverside  Memorial  Chapel,  Far 
Rockaway,  L.I. 

Greenblatt  entered  the  film  industry 
in  1922  as  a  salesman  for  Educational 
(Continued  on  page  5) 


Motion  Picture  Daily 


Tuesday,  September  20,  19 


Ohio  Meeting 


( Continued  from  page  1 ) 

Martin  Quigley,  Jr.,  editor  of  Motion 
Picture  Herald  and  originator  of  the 
Herald  Merchandising  forums.  "This, 
for  the  first  time,"  said  Prickett,  "will 
bring  into  the  field  an  opportunity 
for  theatre  managers  and  owners  to 
get  practical  instruction  on  ways  of 
merchandising  four  brand  new  pic- 
tures." 

Prickett  said  definite  commitments 
have  been  received  from  Columbia, 
Universal  and  United  Artists,  with  a 
fourth  company  expected  to  partici- 
pate. The  probable  pictures  that  will 
be  discussed  by  top  advertising  rep- 
resentatives of  the  companies  include 
"The  Three  Worlds  of  Gulliver," 
'^Midnight  Lace"  and  "Inherit  The 
Wind." 

Prize  for  Promptness 

"Members  are  urged  to  come  pre- 
pared with  questions  that  will  help 
them  in  merchandising  plans  in  their 
situations,"  said  Prickett.  The  session 
will  start  promptly  at  9:30  A.M.,  with 
a  promptness  prize  to  be  drawn  at 
that  hour. 

At  the  opening  business  session 
Wednesday,  Oct.  12  speakers  will  in- 
clude A.  W.  Smith,  president  of  the 
Popcorn  Institute;  Prof.  Fred  Wirt, 
Denison,  on  "Again:  Censorship"  and 
Don  LeBrun,  promoter  of  the  "Trade 
at  Home"  merchandising  plan.  In  ad- 
dition, there  will  be  talks  by  a  news- 
paper representative,  a  radio  promo- 
tion executive,  an  Ohio  State  Univer- 
sity professor  who  has  made  a  study 
of  promotion  and  "several  other 
speakers  who  understand  their  busi- 
ness and  can  point  out  many  things 
from  their  lines  that  may  be  incor- 
porated in  ours,"  said  Prickett. 

Many  Displays  Planned 

There  will  be  displays  of  various 
types  of  new  merchandise  available 
for  examination  and  discussion.  There 
will  be  a  buffet  dinner  Wednesday 
evening,  to  be  followed  by  the  screen- 
ing of  an  outstanding  new  feature. 

The  annual  banquet  will  be  held 
Thursday  evening.  Prickett  advised 
members  to  send  in  their  convention 
reservations  to  his  office  by  Oct.  10. 

Lewis  Signs  Diana  Dors 

HOLLYWOOD,  Sept.  19.  -  Jerry 
Lewis  has  signed  British  actress  Diana 
Dors  for  the  top  feminine  role  in  his 
next  film,  "The  Ladies'  Man." 


PERSONAL  MENTION 


FILMACK 


^  «^     SPECIAL  TRAILERS 
ymflr      LEAD   THE  FIELD! 


JOSEPH  FRIEDMAN,  Paramount 
exploitation  manager,  has  returned 
to  New  York  from  Los  Angeles  and 
Chicago. 

• 

Edward  Feldman,  Embassy  Pic- 
tures  publicity   director,   will  leave 
here  by  plane  today  for  Rome. 
• 

Herman  Kass,  Universal  execu- 
tive in  charge  of  national  exploitation, 
is  in  Cleveland  from  here. 

• 

Thomas  P.  Tidwell,  20th  Century- 
Fox  manage^  m  Jacksonville,  has  re- 
turned there  from  New  Orleans. 
• 

Joseph    1^.    Mankiewicz   has  re- 
turned to  Hollywood  from  New  York. 
• 

Joseph  M;  Sugar,  Magna  Pictures 
Corp.  vice-president  and  general  sales 
manager,  wijl  return  to  New  York  to- 
morrow frorri  Boston. 

• 

Lawrence  Bachman,  supervisor  of 
M-G-M  production  in  England,  has 
arrived  in  Hollywood  from  London 
for  conferences  with  Sol  C.  Siegel, 
studio  head  ^t  M-G-M. 

• 

Alfred  Hitchcock  will  arrive  in 
New  York  today  from  Hollywood,  en- 
route  to  Europe. 

• 

Herbert  Cohn,  independent  pro- 
ducer of  a  three-picture  slate  for  Co- 
lumbia, has  arrived  in  New  York  from 
the  Coast. 

• 

Janet  Kruger,  booker's  clerk  at  the 
M-G-M  office  in  Minneapolis,  has 
been  married  there  to  Al  Magnus. 


DOUGLAS  L.  NETTER,  Jr.,  global 
sales  chief  for  Samuel  Goldwyn 
Productions,  returned  to  New  York 
yesterday  from  Japan. 

• 

Leo  Jaffe,  Columbia  Pictures  first 
vice-president  and  treasurer,  left  here 
yesterday  for  Los  Angeles  to  attend 
the  funeral  of  B.  B.  Kahane.  He  will 
return  on  Thursday. 

• 

Samuel    Schneider,   president  of 
Major  Productions,   Inc.,   will  leave 
here  today  with  Mrs.  Schneider  for 
Rome  and  other  European  countries. 
• 

Stanley  Kubrick,  director,  has  re- 
turned to  Hollywoood  following  a  10- 
day  tour  of  key  cities  in  behalf  of 
Universal's  "Spartacus." 

• 

Ben    Siegel    and    Jaron  Git- 
tleman,  of  Union  Film  Distributors, 
were  in  New  Orleans  from  New  York. 
• 

Joshua  Logan,  producer-director  of 
"Fanny"  for  Warner  Brothers,  will  re- 
turn to  New  York  from  France  today 
aboard  the  "Liberte." 

• 

Sidney  Sommers,  manager  of  the 
Stanley  Warner  Troy  Theatre,  Troy, 
N.  Y.,  is  recuperating  from  surgery 
performed  at  Samaritan  Hospital 
there. 

• 

Ray  Stark,  producer  of  "The 
World  of  Suzie  Wong"  for  Paramount, 
has  returned  to  Hollywood  from  Lon- 
don and  New  York. 

• 

Mervyn  LeRoy,  producer,  has  left 
the  Coast  for  Hawaii. 


Two  Assigned  to  MGM 
Ad-Pub  Organization 

Two  additions  to  the  M-G-M  adver- 
tising and  publicity  department  in 
New  York  are  Karl  Fasick  and  Ed- 
ward Apfel. 

Fasick  has  been  transferred  from 
Boston,  where  for  the  past  year  he 
has  been  divisional  representative  on 
"Ben-Hur."  In  his  current  assignment, 
he  will  assist  Emery  Austin  in  super- 
vising promotion  plans  for  "Ben-Hur" 
in  all  situations  in  the  United  States 
and  Canada. , 

Apfel  will  work  primarily  on  the 
development  of  advertising  campaigns 
and  New  York  openings  of  pictures. 
For  the  past  five  years  he  has  been 
with  Donahue  &  Coe  Advertising 
Agency,  where  he  has  been  active  in 
the  servicing  of  several  motion  pic- 
ture accounts, 


Will  Rogers  Fund  Drive 
Is  Strong  in  Cleveland 

Special  to  THE  DAILY 

CLEVELAND,  Sept.  19.-A  special 
gift  fund  for  the  Will  Rogers  Memo- 
rial Drive  has  been  contributed  by 
Lewis  Horowitz,  in  memory  of  his 
father,  the  late  M.  B.  Horowitz, 
founder  and  president  of  the  Wash- 
ington circuit,  it  has  been  announced 
by  Ray  Schmertz,  distributor  chairman 
of  the  drive. 

All  special  gift  donors  of  $200  or 
more  in  the  campaign  are  receiving  a 
miniature  Will  Rogers  statuette  in- 
scribed with  their  names. 

Exhibitor  chairman  Frank  Murphy 
reports  that  audience  collections  are 
exceeding  those  of  last  year.  Salesmen 
report  that  virtually  all  of  the  exhibi- 
tors in  the  territory  have  pledged 
their  aid. 


Reject  Plah 


( Continued  from  page  1 )  I 

ican  Congress  of  Exhibitors  and  A 
lied  States  already  functioning.  j 

While  the  discussions  were  not  fir 
no  agreement  was  reached  at  the  cc 
ferences  in  Los  Angeles. 

It  is  understood  that  they  will 
resumed  in  the  near  future  in  ore 
to   explore   the   possibilities   of  1 
Texas  Drive-In  Ass'n.  and  other 
terested  regional  drive-in  groups  1 
coming  members  of  TOA. 

Continuing  growth  in  its  memb 
ship  was  announced  by  TOA  at  1 
convention.  New  members  signed 
at  the  Los  Angeles  meeting  includ 
the  Armstrong  Circuit,  Bowli 
Green,  O.;  Gordon  McLendon  Tht 
tres,  Dallas;  Ross  Campbell  Theatf 
Sheridan,  Wyo.;  the  Durwood  Circv 
Kansas  City,  and  other  individv 
theatres. 


Legion  Will  Cite  Dism 
At  LA.  Dinner  Tonigl 

From  THE  DAILY  Bureau 

LOS  ANGELES,  Sept.  19.  -  I 
ligious  leaders  of  this  city  will  pla) 
major  role  at  the  American  Leg) 
Court  of  Honor  Dinner,  tomorr 
night,  when  the  national  command 
Martin  B.  McNeally  presents  the  M 
cury  Award  to  producer  Walter  E 
ney  for  his  significant  contribution 
the  motion  picture  industry  and  to  t 
American  scene. 

The  American  Legion  Mercu 
Award  is  being  presented  to  Disn 
in  recognition  of  his  development 
new  art  forms  which  have  been  us 
to  dramatize  for  old  and  young  ah 
the  unique  heritage  of  America, 
cording  to  Commander  McKneally 

"This  court  of  honor  is  the  fi 
recognition  accorded  in  the  moti 
picture  industry  to  one  who  has  co 
tributed  to  the  high  standards 
necessary  to  the  success  and  cre< 
of  the  industry.  Mr.  Disney's  contrib 
tion  is  the  result  of  superb  creati' 
effort  and  exemplary  citizenship,"  t 
Legion's  national  leader  said. 

Hollywood  columnist  Louella  Pf; 
sons,  Hearst  newspaper  motion  pictu 
editor,  and  song  writer  Jimmy  M 
Hugh  will  be  awarded  citations  f 
patriotic  contributions  to  the  Unit<; 
States. 


NEW  YORK  THEATRE: 


! —  RADIO  CITY  MUSIC  HALL — 

Rockefeller  Center  •  Ci  6-4600 

"SONG  WITHOUT  END" 

THE  STORY  OF  FRANZ  LISZT  starring 

DIR'I  B0GARDE  as  Franz  Liszt 
k  COLDMBiA  PICTURE  li  CloomScott  t  EjstBun  Color 
ON  THE  GREAT  STAGE  "FESTIVAL" 


AdveA?sSgPMaTnYg^  G^H  FauS  ^feifn' Mnw™  ^IIv^IOn'  TOtTav  K»~.  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feck 
Y^rcTVn?   BniUw'  n    TWnf  S  1     T  ig  h™  S    j    ,T,?^ AY,' , Charles  S-  Aaronson,  Editorial  Director;   Pinky  Herman,  Eastern  Editor.   Hollywood  Burea.! 

b"' * asYlr ep;B"  „  tjrl   w    f'^Zww      ST'   TeleP.h,one   Hollywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau, 
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T  iday,  September  20,  I960 


Motion  Picture  Daily 


Oiveland  Group  Buys 
l  ive-In  in  Michigan 

Special  to  THE  DAILY 
DRIAN,  Mich.,  Sept.  19.  -  Sale 
of  he  Lenawee  Auto  Theatre  to  The 
Apciated  Theatres  of  Cleveland, 
fib,  was  announced  here  Sept.  13 
b|  Leroy  Kendis,  vice-president  of 
Ajiciated.  The  price  was  reportedly 
$  ),000.  Lenawee  Auto  Theatre  has 
b|  l  operated  since  1956  by  Robert 
Ti:le  and  Donald  Swenk,  who  are 
al  partners  in  the  Swenk-Tuttle 
P  s. 

ssociated  Theatres  operates  nine 
o\  loor  movies  and  19  indoor  thea- 
ter, in  Ohio.  This  is  the  first  property 
a<j  lisition  of  the  firm  in  Michigan, 
bj  Kendis  said  he  hopes  "there  will 
ty  nany  more." 

I  Plans  Extensive  Improvements 

|endis  said  that  $30,000  will  be 
si  it  on  improvements  at  the  Lena- 
\v  theatre  this  fall.  The  screen  tow- 
be  enclosed.  The  cafeteria  and 
B,;ession  stands  will  be  enlarged 
iai|  new  rest  rooms  added.  The  pre- 
se  capacity  of  600  cars  will  be  in- 
m  sed  to  700.  Work  will  start  in 
N  ember  with  reopening  in  mid- 
lil,  1961. 


i  ronet  to  Continue 
'  sycho'  Admission  Plan 

he  Baronet  Theatre  will  continue 
it  'no  admission  after  the  beginning 
|)1  he  feature"  policy  when  "It  Hap- 
p:  sd  in  Broad  Daylight"  follows  the 
Brent  engagement  of  "Psycho"  into 
n  theatre,  it  was  announced  by  Wal- 
■  Reade,  Jr.,  president  of  Walter 
Bde,  Inc.  "The  'no  one  seated'  idea 
1  'Psycho'  was  proclaimed  a  'gim- 
ps k'—  which  indeed  it  was— but  we 
B  eve  the  concept  behind  it  is  a 
If  id  one,"  Reade  stated.  "Patrons 
B  the  picture  without  any  interrup- 
I  and  identified  themselves  with 
M  action  from  start  to  finish— and 
I;  liked  it!" 

I  'Will  Enhance  a  Good  Film' 

i  [  do  not  think  this  policy  will  at- 
tr  t  audiences  to  a  bad  film,"  Reade 
wtinued,  "but  I  do  think  it  will  en- 
'h  ce  a  good  film.  If  the  public  en- 
iJied  this  means  of  adding  to  motion 
W  ure-going  pleasure,  we  will  intro- 
P|  e  the  policy  in  other  theatres  on 
o'  circuit." 


If.  Theatre  to  Play 
Vmg'  on  Hard  Ticket 

Breeding  to  the  request  of  San 
1  ncisco  exhibitor  Irving  Acker,  Co- 
ll bia  Pictures  has  granted  special 
■  mission  for  William  Goetz'  "Song 
fyjhout  End"  to  open  on  Oct.  12  at 
1  Stage  Dooor  Theatre  on  a  re- 
rprved  seat  basis. 

I  'ifter  screening  the  film,  Acker 
V  ed  Columbia  for  special  permission 
tjihow  the  film  on  a  hard  ticket  pol- 
H  "Song  Without  End"  was  orig- 
lily  scheduled  to  open  at  the  Stage 
[Hj  )r  in  San  Francisco  on  Sept.  28,  on 
s  ontinuous  performance  basis. 


IN  WASHINGTON  yesterday  President  and  Mrs.  Eisenhower  received  an 
invitation  to  the  American  premiere  of  the  Columbia  film,  "I  Aim  at  the  Stars" 
from  visitors  representing  the  Army  Distaff  Foundation  in  a  White  House 
ceremony.  Making  the  presentation,  from  left,  Mrs.  George  Decker,  chairman; 
Mrs.  Thomas  S.  Gates,  Jr.,  wife  of  the  Defense  Secretary;  and  Lt.  Gen.  Leslie 
R.  Groves,  Foundation  president.  The  campaign  is  to  build  a  home  for  Army 
officers'  widows. 


4Song'  Opens  in  D.C. ; 
16  New  Dates  Set 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  19.  -  Wil- 
liam Goetz'  "Song  Without  End,"  a 
Columbia  release,  will  make  its  local 
debut  at  the  Trans  Lux  Theatre  to- 
morrow night  with  an  invitational 
premiere  sponsored  by  the  National 
Cultural  Center.  The  opening  will  be 
the  second  United  States  engagement. 

Following  the  Washington  pre- 
miere, the  picture  will  be  released  in 
16  key  market  areas.  On  Sept.  27,  it 
will  open  in  Los  Angeles  at  the  Stan- 
ley Warner-Beverly  Hills  Theatre.  On 
Sept.  26  at  the  Kenmore  in  Boston 
and  the  United  Artist  Theatre  in  Chi- 
cago. On  Oct.  5,  "Song  Without  End" 
will  play  both  the  Towne  in  Milwau- 
kee and  the  Randolph  in  Philadelphia. 
Later  in  October  it  will  play  at  the 
Stage  Door  in  Francisco  on  Oct.  12, 
the  Valley  in  Cincinnati  on  Oct.  13, 
the  Esquire  Theatre  in  St.  Louis  on 
the  14th,  the  Plaza  in  Kansas  City  on 
Oct.  19. 

Other  dates  in  October  include  the 
Mercury  in  Detroit  (20),  the  Roxy  in 
Atlanta  (20),  the  Hellman  in  Albany 
(26),  the  Mayfair  in  Baltimore  (26), 
the  Allen  in  Cleveland  (26),  the  Or- 
pheum  in  Minneapolis  (26),  and  the 
Orpheum  in  St.  Paul  (26). 


Jacksonville,  Cleveland, 
S.L.C.  Win  UA  Drive 

United  Artists'  Jacksonville,  Cleve- 
land and  Salt  Lake  City  exchanges 
have  won  the  three  grand  prizes  in  the 
Bob  Benjamin  Drive,  it  was  an- 
nounced yesterday  by  James  R.  Velde, 
vice-president  in  charge  of  domestic 
sales.  Velde  and  David  V.  Picker,  ex- 
ecutive assistant  to  UA  president  Ar- 
thur B.  Krim,  co-captained  the  six- 
month  sales  salute  to  Benjamin,  chair- 
man of  the  board. 

By  capturing  first  place  honors  in 
the  three  competing  groups,  Jackson- 
ville, Cleveland  and  Salt  Lake  City 
have  earned  top  shares  of  the  $60,000 
prize  money.  The  winning  exchanges 
are  managed,  respectively,  by  Byron 
Adams,  Dave  Rosenthal  and  W.  W. 
McKendrick. 


Ad  Campaign  Promotes 
Theatre  'Subscription' 

Special  to  THE  DAILY 

COLUMBUS,  O.,  Sept.  19.  - 
Monthly  subscription  plan  at  the 
newly-renamed  Capitol,  formerly  the 
Fox,  is  being  promoted  by  operator 
Jerry  Knight  via  an  extensive  adver- 
tising campaign.  The  plan,  which 
gives  24  admissions  for  a  monthly  fee 
of  $2,  will  become  effective  about 
Oct.  1. 

The  $2  rate  figures  at  less  than  8V2 
cents  per  admission,  Knight  points  out; 


Newspaper  Drive  on 
Adv-Pub.  Agenda  Today 

Progress  made  on  efforts  to  secure 
greater  attention  to  films  in  newspa- 
pers throughout  the  country  will  be 
the  major  business  before  the  adver- 
tising-publicity directors  committee  of 
the  Motion  Picture  Ass'n.  here  today. 
Usually  held  on  Thursday,  the  regular 
meeting  was  moved  up  because  of 
the  Jewish  holidays  at  the  end  of  the 
week. 

The  directors  will  hear  reports  from 
Jerome  Pickman  on  cities  to  be  se- 
lected for  a  test  campaign  to  improve 
newspaper  relations;  from  Jonas 
Rosenfield  on  newspaper  practices; 
and  Dan  Terrell  on  more  effective 
amusement  pages. 

In  other  business  the  directors  will 
discuss  the  Compo-Marcus  merchan- 
dising plan  in  Pittsburgh;  possible 
participation  in  the  New  York  World's 
Fair;  and  a  project  for  an  exhibit  on 
motion  picture  posters  at  the  Museum 
of  Modern  Art  here. 


tax  is  included  in  the  $2  rate.  Octo- 
ber attractions  announced  for  the 
Capitol  include  "A  Hole  in  the  Head," 
"The  Nun's  Story,"  "North  by  North- 
west," "The  FBI  Story,"  "Indiscreet," 
"Some  Like  It  Hot,"  "Solomon  and 
Sheba,"  "Some  Came  Running"  and 
"Please  Don't  Eat  the  Daisies."  There 
also  will  be  a  special  children's  mati- 


ONLY  TRAILERS 
CONTAINING  SCENES 
FROM  A  MOTION  PICTURE 

CAN  TRULY  SELL 
THAT  MOTION  PICTURE! 


Trailer  —  made  ! 

Only  trailers 
fashioned  from  scenes 
of  the  movie 


itself  can  really 
sell  your 
patrons. 


ONLY  TRAILERS 
PREPARED  BY 
COLUMBIA  CAN 
CARRY  SCENES 
FROM  COLUMBIA 
PICTURES! 


Jeleyision  Joday 


Motion  Picture  Daily 


Expect  Pay-TV  Hearing  Soon 


( Continued 

proves  the  order  the  staff  is  drafting, 
hearings  are,  likely  to  be  held  within 
the  next  two  months,  possibly  in  Oc- 
tober. 

The  order  being  drafted  for  FCC 
will,  it  is  believed,  make  representa- 
tives of  theatrical  exhibition  parties  to 
the  proceedings.  This  will  afford  anti- 
pay-tv  spokesmen  an  opportunity  to 
be  heard. 

Marcus  Colin,  attorney  for  major 
exhibition  interests,  asserted  that  if 
the  commission  does  decide  to  hold  an 
en-banc  hearing  instead  of  letting 
the  question  go  before  a  hearing  ex- 
aminer he  would  hope  that  adequate 
time  would  be  allowed  and  that  the 
seven  commissioners  would  attend 
and  participate  in  the  hearings.  He 
noted  that  the  whole  FCC  would  have 
a  chance  to  question  high-ranking 
pay-tv  proponents  under  oath,  and 
that  this  would  be  the  first  time  that 
they  have  been  subject  to  cross-ex- 
amination. 

It  is  understood  that  the  FCC  plans 


from  page  1 ) 

to  schedule  a  full  working  week  for 
the  pay-tv  hearings.  In  the  light  of 
their  importance  as  a  possible  setter 
of  precedent,  it  is  to  be  hoped  the 
attendance  of  commissioners  at  the 
hearings  will  be  regular  and  that  they 
will  try  to  prevent  their  many  other 
duties  from  attendance  at  the  im- 
pending meetings. 

FCC  Attitude  Impartial 

The  FCC,  in  scheduling  a  hearing 
on  the  general  subject  of  pay-tv,  has 
avoided  giving  a  clear-cut  victory  to 
either  side  in  the  controversy.  It  is  to 
be  expected  that  representatives  of 
Hartford  Phonevision,  composed  of 
RKO  General  and  Zenith,  will  want  to 
testify  since  the  application  for  a  pay- 
tv  license  to  WHCT-TV  precipitated 
the  hearings.  At  the  same  time,  the 
hearing  itself  would  not  be  exclusively 
on  the  question  of  that  specific  appli- 
cation. An  adverse  decision  on  the 
broad  question  would,  obviously,  af- 
fect the  WHCT-TV  application. 


Makes  Documentary  on 
Hollywood  for  TV 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  19.-A  docu- 
mentary film  on  Hollywood  designed 
for  showing  on  television  is  being 
produced  here  by  David  L.  Wolper  in 
association  with  Saul  J.  Turell.  To  be 
called  "Hollywood  and  the  Movies," 
it  will  be  a  two-hour  history  of  the 
motion  picture  industry.  Wolper  said 
he  has  been  given  full  cooperation  by 
all  of  the  major  studios. 

'Free'  Television 
Lauded  by  Treyz 

Special  to  THE  DAILY 

SALT  LAKE  CITY,  Sept.  19.-The 
great  thing  about  television  is  that  it 
is  competitive,  free  and  independent, 
Oliver  E.  Treyz,  president  of  the 
American  Broadcasting  Company 
Television  Network  said  here.  Treyz 
was  in  Salt  Lake  City  to  address  the 
Utah  Municipal  League  convention 
in  the  Newhouse  Hotel. 

"The  American  public  is  the  boss," 
he  said,  "in  contrast  to  Europe  where 
television  is  controlled.  The  public 
here  can  turn  a  knob  to  a  program 
of  its  own  choice  and  liking.  That  is 
democracy  in  action." 

Treyz  said  that  westerns  are  here 
to  stay,  but  that  they  would  have  to 
be  good.  He  added  that  he  was  not 
aware  of  any  trends  toward  westerns 
or  crime  programs. 

"Trends,"  the  ABC-TV  head  said, 
"are  the  result  of  public  opinions  and 
are  not  made  by  television.  They  are 
happenstances." 

Stresses  Public  Service 

ABC  this  season  is  putting  on  pub- 
lic service  programs,  college  sports 
and  some  new  series  such  as  tbe 
"Flintstones,"  according  to  Treyz.  His 
company's  rise  in  the  last  few  years 
he  attributed  to  more  emphasis  on 
programming  and  planning  ahead. 

He  said  "Flintstones"  would  prob- 
ably be  "one  of  the  great  hits  or  a 
failure,"  adding  that  it  took  two  years 
in  the  planning. 

He  said  that  television  should  be 
brought  to  viewers'  living  habits 
rather  than  people  being  brought  to 
television  habits. 

There  are  not  too  many  commer- 
cials on  television  today  in  his  opin- 
ion. 


B.V.  Appoints  Boone 

The  duties  of  Buena  Vista  publicity 
manager  have  been  assigned  to  John 
Boone,  it  was  announced  by  Charles 
Levy,  advertising  and  publicity  direc- 
tor. Boone,  who  will  assume  the  post 
immediately,  will  also  continue  in  his 
position  as  television  advertising  liai- 
son, an  assignment  he  has  held  for  the 
past  nine  months.  Boone  previously 
held  various  publicity  posts  for  tbe 
company. 


MPA,  FCC 


(Continued  from  page  1) 
tices  in  the  film  industry  and  in  broad- 
casting were  different  and  that  an 
overly  literal  interpretation  of  the 
anti-"payola"  law  might  lead  to  an 
impossibly  complex  situation.  MPA 
will,  of  course,  represent  its  mem- 
bers' interests  at  the  conference. 

MPA,  conscious  of  the  potential 
impact  upon  Hollywood  of  the  bill, 
has  raised  pertinent  questions  with 
legislators  frpm  California  and  else- 
where. Following  this,  floor  debate 
in  both  House  and  Senate  took  place. 
This  made  it  clear  that  it  was  not  the 
intent  of  Congress  to  proscribe  trade 
practices  that  had  grown  up  over  the 
years.  i 

Efforts  of  the  networks  and  the 
Broadcasters'  Association  to  partici- 
pate in  the  meeting  were  rebuffed  by 
FCC.  It  adopted  the  viewpoint  that 
broadcasters  are  customers  of  the  mo- 
tion picture  *  makers,  and  that  their 
presence  might  inhibit  a  frank  and 
free  discussion  of  film  industry  prob- 
lems. 

The  motion  picture  representatives 
will,  no  doubt,  make  it  plain  that 
where  time-honored  trade  practices 
appear  on  the  surface  to  contravene 
the  new  law,  FCC  should  exercise  its 
waiver  rights  and  permit  the  practice 
to  continue.  FCC  employees  are  re- 
latively unfamiliar  with  motion  pic- 
ture production  practices.  They  now 
must,  however,  draft  proposed  anti- 
"payola"  regulations  that  will  reach 
into  the  film  industry  because  of  the 
existence  of  filmed  tv  shows  and  be- 
cause theatrical  films  are  exhibited  on 
tv.  Though  tjiere  is  no  way  of  telling 
what  regulations  will  eventually  be 
proposed  by  FCC's  staff,  the  informal 
conference  be  held  Wednesday 
will,  it  is  hoped,  give  the  people  who 
are  to  drawl  up  the  proposals  some 
ideas  of  the  special  problems  faced 
by  the  motion  picture  industry. 


'Future  in  Black' 

(Continued  from  page  I) 
television  and  plans  to  distribute  two 
new  tv  series  were  also  announced 
at  the  interview  as  on  the  upcoming 
agenda  of  NTA  which  is  now  sep- 
arated from  National  Theatres  and 
Television. 

Referring  to  the  FCC  ruling  at  the 
weekend  concerning  option  time, 
Oliver  A.  Unger,  NTA  president,  pre- 
dicted a  trend  to  syndicate  program- 
ming and  a  general  improvement  in 
tv  variety.  He  said,  however,  that 
FCC  should  clarify  changes  called  for 
in  the  ruling. 

The  two  new  half-hour  series  will 
be  "Simon  Underwater"  and  "The 
Third  Man."  Ungar  reported  that  62 
markets  have  already  purchased 
"Simon  Underwater"  and  that  a  "rec- 
ord breaking"  figure  of  200  is  ex- 
pected. 

NTA  will  have  a  substantial  interest 
in  a  new  tv  station  to  be  introduced 
in  Ottawa  and  a  smaller  share  of  a 
forthcoming  channel  in  Pembroke, 
Canada,  it  was  disclosed.  According 
to  David  Griesdorf,  president  of  NTA, 
Canada,  Ltd.,  these  transactions  de- 
veloped as  a  result  of  the  Canadian 
government's  recent  rule  allowing  the 
establishing  of  second  tv  stations  in 
Canada. 

Plans  for  entrance  into  the  German 
tv  market  are  underway  for  the  com- 
pany as  well  as  the  possibility  of  al- 
liances with  other  European  coun- 
tries. Unger  will  depart  shortly  for  the 
Continent  in  order  to  cement  these 
transactions,  it  was  stated. 

Ted  Cott,  NTA  head  of  station  op- 
eration, told  the  press  that  tv  station 
WNTA  has  reached  the  point  where 
it  will  shortly  begin  to  operate  at  a 
profit.  He  attributed  this  to  the  fact 
that  the  nation  has  come  to  what  has 
been  termed  "the  quality  stage  of 
tv." 

A  four-week  study  by  the  Neilson 
Co.,  Cott  stated,  proved  that  WNTA 


Tuesday,  September  20,  19(  j 

NTA's  Po$t-'48s  Sold  j 
In  17  Markets  to  Dai 

National  Telefilm  Associates'  ne 
"61  FOR  '61"  feature  films  from  201 
Century-Fox,  including  an  importa  I 
group  of  post- '48  pictures,  has  beefl 
sold  in  a  total  of  17  major  market! 
Oliver  A.  Unger,  NTA  president,  ai| 
nounced.  Among  the  top  features  I 
this  grouping  are  "All  About  EveJ 
"Twelve  O'clock  High,"  "A  Lettt 
To  Three  Wives,"  and  "Panic  In  Tlj 
Streets." 

The  list  of  stations  purchasir! 
these  pictures  include: 

WNTA-TV,  New  York  City;  Wl1 
CV-TV,  Philadelphia,  Penna.;  WR(! 
TV,  Washington,  D.C.;  KTVI,  gj 
Louis,  Mo.;  WCKT,  Miami,  Fls; 
WOW-TV,  Omaha,  Neb.;  WPHC, 
TV,  Phoenix,  Ariz.  Also  WHYN-Tt 
Springfield,  Mass.;  WHNB-TV,  Hari 
ford,  Conn.;  W JAR-TV,  Providenc! 
R.I.;  KUTV,  Salt  Lake  City,  Utalj 
KOB-TV,  Albuquerque,  N.M.;  KLRii 
TV,  Las  Vegas,  Nev.;  WKZO-T1, 
Kalamazoo,  Mich.;  KFSA-TV,  Fo' 
Smith,  Ark.;  KLIX-TV,  Twin  Fall 
Idaho,  and  WHBF-TV,  Rock  Islani 
111. 

Coast  Charities  Group  j 
To  Open  Drive  Oct.  4| 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  19.  -  Tl  i 
Motion  Picture  Permanent  Chariti( 
will  open  its  1961  campaign  in  ifl 
studios  and  allied  industries  on  Ocj 
4,  with  the  all-industry  kickoff  luncl1 
eon  at  the  Beverly  Hills  Hotel,  it 
announced  by  Sidney  P.  Solov 
MPPC  campaign  chairman. 

The  special  luncheon,  first  sue 
MPPC  event  in  recent  years,  is  e:i 
pected  to  attract  over  400  screen  starl 
top  studio  executives  and  volunte<i 
workers  from  throughout  the  industry 

The  1961  campaign  will  mark  tl 
16th  federated  appeal  and  20th  ye;f 
MPPC  has  conducted  campaigi, 
within  the  film  industry.  Past  drivtj 
have  netted  Los  Angeles  charities  i 
excess  of  $22,000,000. 


Mirisch  Signs  Zimhalu 

HOLLYWOOD,  Sept.  19.  -  Efrd 
Zimbalist,  Jr.,  has  been  set  for  a  staJ 
ring  role  opposite  Lana  Turner  in  "Bj: 
Love  Possessed,"  it  was  announce 
by  Walter  Mirisch  who  will  produc; 
Charles  Schnee's  screenplay  versio 
of  James  Cozzen's  novel,  to  be  d| 
rected  by  John  Sturges  for  Unite 
Artists  release.  Zimbalist  is  best  know! 
to  nation's  audiences  for  his  work  t! 
"77  Sunset  Strip"  television  series.  J 

Filming  will  begin  late  in  Octobc 
as  a  Mirisch  Pictures,  Inc.,  present^ 
tion  in  association  with  Seven  An 
Productions. 


programming  was  geared  for  th 
"adult  product-buying  audience"  anf 
that  these  were  the  people  the  spor 
sors  wished  to  attract.  "Play  of  tlj 
Week,"  for  example,  reached  a  S 
per  cent  adult  audience  during  prim 
night  time  periods,  according  to  tlj 
report. 


uesday,  September  20,  1960 


Motion  Picture  Daily 


5 


kahane  Rites 


(Continued  from  page  1) 

3  at  the  House  of  Peace  Memorial 
[irk. 

Kahane  was  brought  out  of  semi- 
■tirement  in  1958,  after  the  death 
I;  Columbia  president  Harry  Cohn, 
ll  re-assume  the  duties  of  administra- 
te head  of  the  company's  studio, 
i  Born  in  Chicago,  Kahane  was  grad- 
ited  from  the  Kent  College  of  Law 
id  admitted  to  the  Illinois  bar  in 
1912.  He  began  representing  clients 
I   the  entertainment  business  early 
I  his  legal  career. 

Spokesman  for  Industry 

1  As  a  lawyer  Kahane  was  often  a 
;iokesman  for  the  motion  picture  in- 
listry  in  matters  requiring  delicate 
■'gotiations.  Back  in  1933  he  rep- 
jsented  the  industry  in  Washington 
!:arings  on  the  National  Recovery 
bt.  In  recent  years  he  spoke  for 
le  major  film  companies  to  groups 
J  at  charged  the  industry  with  per- 
iling infiltration  by  political  radi- 
i.ls.  He  also  was  important  in  deal- 
|gs  between  the  industry  and  labor 
| lions,  usually  sitting  in  on  negotia- 
pn  sessions  on  labor  contracts. 
■  Kahane  helped  in  the  organization  of 
|e  Orpheum  circuit  in  1919,  for 
hich  he  later  served  as  general  coun- 
11,  secretary-treasurer,  and  eventual- 
I,  vice-president.  In  the  late  1920's 
I  became  vice-president  and  general 
ti'unsel  of  the  Keith-Albee  group  and 
jbsequently  was  vice-president  of 
ikdio-Keith-Orpheum.  In  1932  he 
I  me  to  Hollywood  as  president  of 
(,e  RKO  Studios. 

!  For  many  years  Kahane  had  been 
|i  the  board  of  directors  of  the  As- 
Iciation  of  Motion  Picture  Producers, 
i  s  received  an  "Oscar"  for  distin- 
rliished  service  to  the  industry  in 
|i58. 

Survivors  include  his  widow,  Mil- 
led; a  daughter,  Mrs.  Shirley  Bonoff; 
|  son,  Benjamin,  Jr.;  two  brothers, 
(iron  and  Davis,  and  three  grand- 
I  ildren. 

Davies  Will  Take  Over 

fj  Valentine  Davies,  first  vice-presi- 
ftnt  of  the  Academy,  will  "assume 
life  duties"  of  Academy  president.  In 

jcordance  with  Academy  by-laws, 
Be  board  of  governors  must  fill  any 

jcancy  of  an  officer  from  one  of  its 
it  of  board  members. 

!  Columbia  studios  will  be  closed  to- 
larrow  from  11:30  A.M.  to  2  P.M. 

J  All  member  studios  of  the  AMPP 

j  11  observe  two  minutes  of  silence 
'  (  noon  tomorrow  in  honor  of  Kahane. 

!  Upon  learning  of  the  death  of  its 
'resident,  the  board  of  governors  of 
|s  Academy  of  Motion  Picture  Arts 
d   Sciences   issued   the  following 

itement: 

"On  behalf  of  the  membership  of 
e  Academy  of  Motion  Picture  Arts 
d  Sciences,  the  Academy  board  of 
I'Vernors  expresses  deepest  sym- 
'thies  to  the  family  of  the  late  B.  B. 
ihane. 

"Mr.  Kahane  was  truly  one  of  our 
dustry's  great  leaders.  He  was  wide- 
respected  and  admired  for  his  inte- 
ity  and  goodwill  in  whatever  he 
votedly  undertook  in  both  his  indus- 


Sunrise  at  Campobello 

 (CONTINUED  FROM  PAGE  I) 


A.  Greenblatt 


of  personalities  who,  whether  admired  or  despised,  at  least  are  known 
intimately  to  literally  billions  of  people  the  world  over. 

The  picture  is  based  on  Schary's  original  play,  produced  successfully 
on  Broadway  by  him  in  conjunction  with  the  Theatre  Guild,  but  the 
motion  picture  camera  gives  it  much  wider  scope  and  depth  than  was 
possible  on  the  stage.  It  tells  of  F.D.R.'s  long  fight  against  the  ravages 
of  poliomyelitis  from  August,  1921,  when  he  contracted  it  while  on  vaca- 
tion at  Campobello  Island  until  August,  1924,  when  he  returned  to  the 
political  arena  and  public  life  with  the  nomination  of  Alfred  E.  Smith 
at  the  Democratic  convention  that  year. 

The  focus  of  the  drama  is  on  F.D.R.  and  the  will  power  which  made 
him  seek  an  active  instead  of  an  invalid  life.  Bellamy's  portrayal  of  these 
years  of  decision  in  the  life  of  a  man  whose  later  career  was  to  influence 
the  lives  of  millions  is  a  magnificent  exercise  in  technical  s"kill,  as  was 
his  stage  performance  of  the  same  role.  Second  only  to  his  performance  is 
that  of  Hume  Cronyn  as  Louis  Quincy  Howe,  Roosevelt's  friend,  coun- 
selor, gadfly  and  presiding  genius  of  his  political  career. 

But  it  is  Miss  Garson  as  Eleanor  Roosevelt,  F.D.R.'s  wife  and  mother 
of  five  children,  whose  performance  will  leave  audiences  filled  with 
tears  and  wonder.  Coping  with  the  problems  of  an  invalid' household, 
five  strong-willed  growing  children,  an  autocratic  and  interfering  mother- 
in-law— beautifully  played  by  Ann  Shoemaker— and  learning  the  intrica- 
cies of  politics  at  all  levels,  she  gives  the  part  a  depth  and  emotional 
appeal  which  must  win  the  praise  of  critics  and  audiences  alike. 

Supporting  roles  worth  mention  also  are  Alan  Bunce  as  Alfred  E. 
Smith,  Zina  Bethune  as  the  teen-age  and  maturing  Anna  Roosevelt,  and 
Jean  Hagen  as  Missy  LeHand. 

The  direction  by  Vincent  J.  Donehue,  stagey  in  spots,  is  sound  and 
knowing,  and  the  color  photography,  sets  and  editing  all  coritribute  to  a 
polished  and  technically  excellent  production. 

Inevitably  the  story  has  political  implications  and  references  which 
may  well  attract  abuse  as  well  as  praise  in  this  campaign  year.  But  even 
the  bitterest  of  political  partisans  must  admit  that  as  a  human  drama 
it  is  magnificent  motion  picture  entertainment. 
Running  time,  143  minutes.  Family  audience.  October  release. 

James  D.  Ivers 


(Continued  from  page  1) 
Pictures  and  one  year  later  was  ap- 
pointed branch  manager.  In  1934  he 
opened  his  own  exchange  in  the  New 
York  area.  Subsequently  he  joined 
Gaumont  British  as  a  salesman,  then 
moved  up  to  branch  manager,  circuit 
sales  head  and  general  sales  manager. 

He  then  became  branch  manager 
for  Monogram  in  New  York  and  later 
joined  PRC  as  vice-president  in 
charge  of  sales,  a  post  he  held  for 
four  years.  He  left  this  job  to  return 
to  Monogram  as  eastern  district  man- 
ager and  later  became  eastern  sales 
division  manager. 

Joined  Lippert  in  1949 

In  1949  he  joined  Lippert  Pictures 
as  vice-president  and  continued  in 
that  post  until  he  moved  over  to  Al- 
lied Artists  in  1954  as  special  home 
office  sales  representative. 

Surviving  are  two  daughters,  Mrs. 
Joan  Markowitz  and  Mrs.  Irma 
Chenetz,  both  of  Plainview,  L.I. 


Tours  for  'Spartacus9 

John  Day,  who  trained  the  gladia- 
tors for  "Spartacus,"  the  Bryna  Produc- 
tion being  released  by  Universal,  and 
is  one  of  the  behind-the-scenes  per- 
sonalities touring  on  behalf  of  the  ini- 
tital  openings,  will  arrive  here  on 
Wednesday  evening  for  two  days  of 
advance  promotional  activity.  Day 
will  do  television  and  radio  promo- 
tional appearances  and  participate  in 
special  press  interviews  aimed  at  the 
sports  sections  of  the  newspapers. 


try  and  community.  His  loss  will  be 
sorely  felt  not  only  by  the  Academy, 
which  he  served  so  outstandingly  dur- 
ing the  past  18  months  as  president, 
but  by  everyone  who  had  the  privi- 
lege of  knowing  him." 


THE  BIG  ONES  ARE  ADVERTISED  IN 


LIFE 


Eric  Johnston,  president  of  the  Mo- 
tion Picture  Association  of  America, 
issued  the  following  statement  here 
yesterday  on  learning  of  the  death  of 
B.  B.  Kahane: 

"Ben  Kahane  was  so  much  a  part 
of  Hollywood  that  his  loss  will  be 
grievously  felt  by  everyone.  We  shall 
miss  him  as  friend  and  counsellor.  We 
shall  miss  him  as  a  leader  who  always 
stood  for  the  best  in  motion  pictures. 

"His  influence,  his  leadership  went 
far  beyond  his  own  studio,  where  for 
so  many  years  he  helped  to  keep  it 
among  the  tops  in  Holllywood.  There 
was  never  a  good  cause  in  motion  pic- 
tures that  didn't  have  Ben's  heart  and 
talents,  wisdom  and  drive.  Hollywood 
will  always  be  warmly  remembered 
because  it  produced  such  men  as  Ben 
Kahane." 


1 


Correction 

Montgomery  Clift  is  not  a  member 
of  the  Celebrities  for  Nixon-Lodge 
Committee,  as  reported  in  a  story  from 
Washington,  D.  C,  in  Motion  Pic- 
ture Daily  on  Sept.  6.  His  name  was 
confused  with  that  of  Cliff  Montgom- 
ery, who  is  on  the  list  released  by  the 
Washington  headquarters  of  the  com- 
mittee. 


THE  BIG  ONE  IN  MOVIE  SELLING 


6 


Motion  Picture  Daily 


Tuesday,  September  20,  19( 


PEDPIE 


Frank  Gervasi,  formerly  director  in 
the  Mediterranean  area  for  Motion 
Picture  Export  Association  of  Amer- 
ica, is  leaving  that  post  to  accept  the 
position  of  vice-president  of  Fair- 
banks Morse  Co.,  in  charge  of  Eu- 
ropean operations.  He  will  headquar- 
ter in  Rome. 

□ 

Capt.  Robert  C.  Huber,  pilot  of 
the  U.  S.  Air  Force  B-47  jet  which 
crashed  a  few  days  ago,  was  the  son- 
in-law  of  Art  Hallock,  manager  of  the 
Paramount  Theatre  and  Pulaski  High- 
way Drive-in  Theatre,  Baltimore.  It 
is  believed  that  the  whole  crew  per- 
ished. Mrs.  Huber  is  the  former  Glo- 
riann  Hallock. 

□ 

Robert  L.  Montgomery  veteran  film 
industry  publicist,  has  been  named 
assistant  public  relations  director  of 
the  Famous  Artists  Schools  and  Fam- 
ous Writers  Schools,  of  Westport, 
Conn.  The  writers  school  has  just  been 
launched;  the  artists  school  has  been 
long  established. 

□ 

Hank  Howard,  formerly  on  the 
RKO  Radio  publicity  staff,  is  now 
handling  United  Artists  publicity  in 
the  Cleveland  area  during  the  absence 
of  John  Johns,  who  has  been  assigned 
to  assist  in  planning  the  Texas  pre- 
miere of  "The  Alamo"  and  the  per- 
sonal appearance  tour  of  John  Wayne. 

□ 

Paul  Reeb,  active  in  a  field  other 
than  films,  has  purchased  the  Theatre 
Transport  Co.  of  Toledo  from  Ervin 
Albright  and  J.  O.  Schoeninger,  as  of 
Sept.  1.  Only  operational  change  by 
the  new  owner  is  the  promotion  of 
Ray  Ludden  from  driver  to  office 
manager. 

□ 

Oskar  Messter,  German  inventor 
who  died  recently  after  50  years  of 
service  to  the  motion  picture  industry, 
has  been  honored  by  the  Society  of 
Motion  Picture  and  Television  En- 
gineers, which  has  added  his  name 
posthumously  to  its  Honor  Roll  of  dis- 
tinguished pioneers  in  motion  picture 
and  television  engineering. 


Unique  Note  Promotes 
Interns'  at  TO  A  Meet 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  19.  -  Dele- 
gates to  the  Theatre  Owners  of  Amer- 
ica convention  here  last  week  found 
the  following  note  marked  "personal" 
under  their  doors  at  the  Hotel  Am- 
bassador one  evening: 

"If  you  don't  have  an  engagement 
tonight,  may  I  suggest  .  .  ."  then  the 
note  had  to  be  turned  over  and  read: 
"You  read  'The  Interns,'  best-selling 
novel  by  Richard  Frede,  soon  to  be 
produced  by  Robert  Cohn  Productions 
for  Columbia." 


U.S.  Eady  Plan 

(Continued  from  page  1) 
to  pay  a  percentage  of  receipts  into 
the  Eady  fund  which  is  employed  to 
subsidize  producers  in  proportion  to 
the  earnings  of  their  individual  films. 
Its  principal  purpose  was  to  encourage 
British  production  and  to  strengthen 
its  competitive  position,  particularly  in 
relation  to  U.  S.  films  in  the  British 
market. 

Mirisch,  who  is  president  of  the 
Screen  Producers  Guild,  proposed  in  a 
speech  to  the  TOA  convention  last 
week  that  an  "American-type"  Eady 
plan  be  devised  on  purely  voluntary 
basis.  He  declared  that  it  would  be  the 
most  effective  means  exhibitors  could 
devise  to  bring  about  the  substantial 
increases  on  film  production  for  which 
they  have  agitated  over  the  past  sev- 
eral years. 

See  No  Production  Hike 

Exhibitors  who  view  the  idea  as 
tantamount  to  a  voluntary  increase  in 
film  rentals  complained  that  no  in- 
crease is  warranted  at  this  time  and 
expressed  doubt  that  if  such  a  plan 
were  adopted  it  would  induce  major 
studios  to  increase  their  production. 

"The  major  companies  don't  need 
money  for  additional  production,"  sev- 
eral exhibitors  asserted.  "Look  at  the 
companies'  balance  sheets.  They  don't 
suggest  a  subsidy  is  needed  or  that 
cash  with  which  to  make  more  pic- 
tures is  lacking." 

Other  exhibitors  examined  the  "vol- 
untary" aspects  of  the  plan  and  found 
them  wanting. 

"It  would  be  the  same  with  this  as 
it  has  been  with  many  other  plans 
for  'voluntary'  cash  contributions 
from  exhibitors,"  several  observed. 
"Those  who  always  pay  would  ante 
up,  and  the  rest  would  cadge  a  free 
ride.  Without  enforcement  provisions 
it  would  be  unfair  and  unworkable." 

Yet  no  exhibitor  questioned  wanted 
"enforcement  provisions"  for  such  a 
plan.  "That  would  be  inviting  the  gov- 
ernment into  the  business,  and  no  one 
wants  that,"  they  said. 

Many  said  they  are  convinced  that 
the  best  possible  procedure  for  getting 
more  pictures  for  exhibition  is  the  one 
which  they  are  pursuing  now,  support 
of  the  American  Congress  of  Exhibi- 
tors' proposed  production  company, 
and  the  giving  of  every  possible  play- 
date  support  to  new  production  com- 
panies such  as  Pathe  Laboratories' 
Alpha  company,  the  proposed  Loew's 
Theatres'  production  project  and  sim- 
ilar new  production  activities. 


Mrs.  Bessie  Israel,  67 

CLEVELAND,  Sept.  19.-Mrs.  Bes- 
sie Israel,  widow  of  the  late  Louis  Is- 
rael, pioneer  Cleveland  exhibitor  who 
built  the  Heights  Theatre  (now  the 
Heights  Art)  and  owned  the  Center- 
Mayfield  Theatre,  Cleveland  Heights, 
also  the  Ellet  Theatre  in  Akron,  died 
in  Washington,  D.  C,  at  the  age  of 
67,  while  visiting  her  daughter  and 
son-in-law.  She  was  also  the  mother 
of  the  late  Jessie,  wife  of  Joseph  Rem- 
brandt, manager  of  the  Center-Mav- 
field  and  Ellet. 


Venice  Festival 
Called  'Worst  Yet' 

From  THE  DAILY  Bureau 

LONDON,  Sept.  17  (By  Air  Mail)- 
"Unless  the  Venice  Festival  improves 
it  cannot  take  it  for  granted  that  it 
will  continue  to  hold  its  place  as  one 
of  the  major  international  festivals," 
was  the  recommendation  made  by  An- 
drew Filson,  secretary  of  the  Federa- 
tion of  British  Film  Makers,  on  his 
return  from  the  festival.  It  was  the 
worst  festival  he  had  been  to,  he 
added. 

"All  the  time,"  he  continued,  "one 
felt  that  you  were  getting  involved  in 
internal  Italian  politics  which  affected 
the  event  in  a  way  which  is  quite 
undesirable  in  an  international  festi- 
val." He  thought  the  fact  that  four 
out  of  the  14  films  in  competition 
were  Italian  also  caused  considerable 
concern.  "It  seemed  quite  clear  that 
if  they  had  not  been  Italian  films,  two 
of  them  would  not  have  been  ac- 
cepted," he  said. 

Only  Portions  of  'Rocco'  Seen 

Another,  "Rocco  and  his  Brothers,'' 
would  not  have  been  accepted  because 
it  would  not  have  been  ready  for  the 
selection  committee  in  time  if  it  had 
been  a  foreign  film.  The  selection 
committee  saw  only  parts  of  the  film 
and  accepted  the  rest  "on  trust."  It  is 
a  pity,  Filson  concluded,  if  an  inter- 
national festival  like  this  becomes  a 
shop  window  for  national  films. 

The  International  Federation  of 
Film  Producers  Associations  meets 
here  Oct.  27-28  and  one  of  the  main 
items  on  the  agenda  will  be  the  whole 
question   of  film  festivals. 


Mack  Sons  Take  Over 

( Continued  from  page  1 ) 
as  chairman  of  the  board  and  as 
Filmack's  southern  sales  representa- 
tive and  consultant.  He  and  his  wife, 
Belle,  will  take  up  residence  in  Miami 
Beach. 

Bernard  Mack  becomes  vice-presi- 
dent in  charge  of  production,  and 
Don  a  like  position  handling  the  com- 
pany's expanding  television  business. 

A  testimonial  cocktail  party  and 
farewell  dinner  was  tendered  Irving 
Mack  recently  at  the  company's  head- 
quarters here.  All  Filmack  employes 
attended  and  Mack  was  presented 
with  a  television  set  as  a  token  of 
esteem  for  his  many  years  of  service 
as  Filmack's  head. 


Jax  Theatre  Closed 

JACKSONVILLE,  Sept.  19.  -  The 
downtown,  first-run  St.  Johns  Thea- 
tre, owned  and  operated  by  Sheldon 
Mandell  since  its  construction  in  1941, 
closed  its  doors  last  night.  Far  from 
being  a  business  failure,  the  St.  Johns' 
closing  was  forced  by  the  owner  of 
the  property,  the  Barnett  National 
Bank,  which  will  begin  demolition 
work  within  two  weeks  with  plans 
to  erect  a  new  bank  structure  on  the 
site.  Mandell  still  owns  and  operates 
the  Five  Points,  another  first-run 
house  here  in  the  Five  Points  Shop- 
ping Center. 


Cinerama  Meet 


( Continued  from  page  1 ) 
options  by  the  board  subject  to  stoc.j 
holder  approval  and  B.  G.  Kranzi 
vice-president  and  director,  15,0(1 
shares;  and  Sam  Boverman,  gener 
counsel  and  secretary,  10,000  share' 
The  fair  market  value  of  the  security 
called  for  by  the  options  was  $4.93j 
per  share  on  Aug.  22,  1960. 

Options  are  for  10  years  and  b( 
come  effective  at  the  rate  of  20  pj 
cent  of  the  total  number  of  shan; 
granted  for  each  year  the  optic  j 
holder  shall  have  remained  in  the  coij 
tinuous  employ  of  the  company.  ]1 
the  event  of  a  distribution  of  all  (j 
substantially  all  of  the  company  a' 
sets,  the  option  holder  has  the  rig] 
to  exercise  all  or  any  part  of  the  ui 
exercised  portion  of  his  option  ri 
gardless  of  the  length  of  his  emplo't 
ment. 

In  addition  to  these  25,000  share 
Cinerama  presently  has  102,7£'j 
shares  of  common  stock  outstandir! 
under  employes  restricted  options,  if 
these  102,790  shares  all  officers  ara 
directors  as  a  group  hold  options  1 
purchase  85,000  shares. 

Six  Up  for  Election 

Directors  up  for  election  at  tl 
meeting  and  number  of  shares  owne, 
by  each  are  Nicolas  Reisini,  378,45( 
Paul  A.  Porter,  none;  John  H.  Har 
ley,  3,125;  Kranze,  300;  Wentwort! 
D.  Fling,  1,050;  Marshall  A.  Jacob 
500.  The  election  of  six  directors  wn 
leave  one  vacancy  on  the  board,  wri- 
the seventh  not  nominated  at  th| 
time  because  management  "believe 
it  to  be  in  the  best  interests  of  trj 
company  to  await  further  develo] 
ments  in  its  operations  with  the  oil 
jective  of  adding  to  the  board  a  men 
ber  who  may  contribute  beneficial  i 
to  these  developments." 

The  meeting  notice  also  lis 
salaries  of  certain  officers  for  1959  : 
follows:  Fling,  vice-president  and  cl1 
rector,  $82,294;  L.  Byron  Cherry  (noj 
resigned),  $47,564;  and  all  officers  anj 
directors,  $223,926. 

Cinerama  Loss 

( Continued  from  page  1 ) 
ties— including  the  five  origi  nal  H 
in  the  Cinerama  process— acquin 
from  Stanley  Warner  Cinerama  Cor| 
on  Sept.  25,  1959,  for  $3,000,000.  Thj 
cost  is  written  off  to  the  extent  of  in 
earnings  from  such  assets  or  at  the  raj 
of  20  per  cent  per  annum,  whichev 
is  greater.  From  Sept.  25,  1959,  j 
June  30,  1960,  $1,073,484  of  the  cc; 
has  been  charged  to  income. 

Reisini  said  full  cost  of  the  pro]} 
erties  should  be  recovered  before  tlj 
end  of  1961. 

In  determining  its  amortization  pel 
icy,  Reisini  points  out,  the  compaij 
did  not  give  recognition  to  the  esj 
mated  future  earnings  from  foreiii 
exhibition  but  expects  such  proceej 
"alone  will  be  a  source  of  income 
the  company  for  several  years." 

Due  to  this  prospect  and  "our  pla 
for  production  of  new  Cinerama  rn 
tion   pictures,   your  management 
looking  forward  to  the  future  wi 
optimism,"  he  concludes. 


MOTION  PICTURE 

DAILY 


)L.  88,  NO.  57 


NEW  YORK,  U.S.A.,  WEDNESDAY,  SEPTEMBER  21,  1960 


TEN  CENTS 


wo  Steps  Taken 

let  Plan  to  Aid 
delations  With 

Newspapers 

:<sk  TO  A,  SPG  Symposium 
tiek  Publisher  Meetings 

Two  steps  were  taken  yesterday  by 
f;  advertising  -  publicity  directors 
nimittee  of  the  Motion  Picture 
.s'n.  in  its  continuing  campaign  to 
j  prove  all  phases  of  industry  adver- 
i  ing-publicity  relations  with  news- 
'pers. 

First  of  the  projects  was  to  set  in 
iition  plans  for  a  symposium  to  be 
ended  by  the  directors  and  rep  re- 
citatives of  the  Screen  Producers 
Mild  and  Theatre  Owners  of  America 
•  discuss  the  whole  problem  of  news- 
,]per  advertising. 
The  second  was  to  make  arrange- 
:,;nts  for  key  industry  people  to  meet 
th  publishers  visiting  in  the  New 
( Continued  on  page  2 ) 

ariety  Club  Midwinter 
\eeting  Here  Oct.  12 

Variety  Clubs  International  will 
Id  an  important  three-day  mid-win- 
meeting  of  all  International  officers 
the  Hotel  Warwick  here  on  Oct. 
14,  it  was  announced  by  Edward 
nanuel,  International  head  of  Vari- 

Emanuel  said  that  some  20  Interna- 
nal  officers  from  every  section  of 
5  country  will  attend  and  that  a 
1  agenda  will  be  studied  and  dis- 
ssed.  The  International  conventions 
( Continued  on  page  9 ) 

MPTE  Journal  Award 
o  Technicolor  Work 

The  1960  Journal  Award  of  the 
ciety  of  Motion  Picture  and  Tele- 
:ion  Engineers  is  being  offered  to 
ree  authors  for  a  paper,  "Synthetic 
ghs— An  Experimental  TV  Band- 
dth  Reduction  System."  The  paper 
Jresents  the  collaboration  of  Wil- 
m  F.  Schreiber,  Christopher  F. 
(Continued  on  page  8) 


REVISION  TODAY— page  8 


Film  Dividends  Continue  Upward  Trend; 
Rise  to  $15,375,000  for  First  8  Months 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  20.— Motion  picture  companies  paid  cash  dividends 
of  $1,706,000  in  August,  1960,  about  $400,000  more  than  the  $1,311,000  paid 
in  the  same  month  a  year  earlier.  In  July,  firms'  dividends  totaled  $1,386,000, 
about  double  the  year-ago  figure  of  $679,000. 

For  the  year's  first  eight  months,  motion  picture  firms  paid  $15,375,000  in 
cash,  up  from  $14,510,000  a  year  earlier.  In  the  economy  as  a  whole,  cor- 
porations issuing  public  reports  paid  $370  million  in  August,  which  is  typically 
a  month  of  light  dividend  payments.  For  1960's  first  eight  months,  total  divi- 
dends were  $7.8  billion,  six  per  cent  more  than  last  year. 


Telemeter  Tests 
Over -Air  System 


The  "new  developments"  in  pay- 
television  that  International  Teleme- 
ter Corp.  applied  to  the  Federal  Com- 
munications Commission  for  permis- 
sion to  test  late  last  week  "are  just 
routine  field  tests  of  one  of  our  over- 
die-air  systems  for  pay-tv,"  Louis  No- 
vins,  Telemeter  president,  said  here 
yesterday. 

"Extensive  tests  have  already  been 
conducted  in  the  laboratory,"  Novins 
said,  "and  the  system  is  at  an  ad- 
vanced stage  of  development.  It  is 
(Continued  on  page  8) 


IFIDA  Launches  'War' 
Versus  Atlanta  Censors 

The  Independent  Film  Importers 
and  Distributors  of  America  have 
raised  a  special  "war  fund"  and  re- 
tained the  services  of  Heyman, 
Abram  and  Young,  of  Atlanta,  Ga.,  in 
an  all-out  attempt  to  overthrow  the 
Atlanta  Film  Censorship  Ordinance, 
it  was  announced  yesterday  by  Rich- 
ard P.  Brandt,  president  of  TransLux 
Distributing  Corp.  and  member  of  the 
board  of  governors  of  IFIDA. 

"For  some  years,"  Brandt  said,  "our 
organization  has  been  concerned  over 
the  highly  arbitrary  methods  and  ca- 
pricious decisions  of  the  Atlanta  cen- 
( Continued  on  page  8 ) 


No  Exemption  for  Theatres  in  N.  Y. 
Minimum  Wage  Law;  Effective  Oct.  1 

Special  to  THE  DAILY 
ALBANY,  Sept.  20.— The  Motion  Picture  Theatre  Association,  circuit  repre- 
sentatives and  other  exhibitors  who  pleaded  for  an  exemption  in  the  state-wide 
$1  per  hour  minimum  wage  law  becoming  effective  Oct.  1  of  ushers,  ramp 
attendants,  children's  matrons,  mes-   


sengers  and  other  unclassified  service 
staff  workers,  have  lost  their  case. 

A  new  minimum  wage  order  No. 
8-A,  covering  the  amusement  and 
recreation  industry,  as  promulgated 
by  industrial  commissioner  Martin  P. 
Catherwood,  provides  for  the  "man- 
dated" $1  hourly  minimum. 

Dr.  Catherwood  had  no  other 
course  to  take,  under  provisions  of 
the  Assembly  Rules  Committee  Bill, 
which  the  legislature  overwhelmingly 


adopted,  and  which  Governor  Nelson 
A.  Rockefeller  signed  with  a  strong- 
ly worded  memorandum  of  approval. 
So  Robert  D.  Helsby,  assistant  indus- 
trial commissioner  for  administration, 
said  here  today. 

Two  avenues  of  appeal  exist:  1)  A 
request  to  Commissioner  Catherwood 
for  the  appointment  of  a  minimum 
wage  board  for  the  amusement  and 
recreation  industry,  for  such  modifi- 
( Continued  on  page  7 ) 


I960 


5721 


Impatient 

N.J.  Allied  to 
Weigh  Action 
At  Oct.  4  Meet 

Availabilities  Problem 
Again  Vital,  Members  Say 


Allied  Theatre  Owners  of  New  Jer- 
sey has  scheduled  a  special  meeting 
for  Oct.  4  at  the  organization's  head- 
quarters office  here  to  again  consider 
a  course  of  action  with  respect  to  late 
availabilities  for  north  Jersey  theatres. 

The  long-standing  problem  was  be- 
lieved to  be  headed  for  at  least  partial 
solution  without  recourse  to  litigation 
when  Edwin  P.  Rome,  Philadelphia 
attorney  for  Jersey  Allied,  reported 
to  the  organization's  meeting  last 
month  that  partial  concessions  —  be- 
lieved to  represent  about  one-third  of 
the  relief  sought  by  the  organization- 
had  been  granted  as  a  result  of  confer- 
ences by  Rome  with  distributors  over 
a  long  period. 

It  appeared  that  the  litigation  for 
(Continued  on  page  7 ) 


Va.  High  Court  Gets 
Test  of  'Blue  Laws' 

Special  to  THE  DAILY 
RICHMOND,  Va.,  Sept.  20.-This 
state's  widely  contested  Sunday  clos- 
ing law,  enacted  by  the  1960  Ceneral 
Assembly,  reached  the  Virginia  Su- 
preme Court  this  week  with  a  petition 
asking  that  it  be  declared  invalid. 

The  high  tribunal  was  asked  by 
four  Richmond  merchants  to  reverse  a 
decision  here  by  Judge  M.  Ray  Dou- 
bles in  Hustings  Court  Part  II,  which 
upheld  the  constitutionality  of  the 
(Continued  on  page  7) 


Machine  Sells  Theatre 
Ticket  Without  Operator 

Special  to  THE  DAILY 

BALTIMORE,  Sept.  20.  -  A  new 
vending  machine  designed  to  dispense 
admission  tickets  at  theatres  without 
the  presence  of  an  operator  was  intro- 
duced today  at  the  annual  stockhold- 
ers meeting  of  Universal  Controls  by 
M.  Mac  Schwebel,  president. 

The  machine  is  called  "Vendaticket" 
(Continued  on  page  7) 


•2 


Motion  Picture  Daily 


Wednesday,  September  21,  196' 


PERSONAL 
MENTION 


JULES  LEVY  has  returned  to  New 
York  from  Hollywood. 

• 

Oliver  A.  Unger,  president  of  Na- 
tional Telefilm  Associates,  will  leave 
here  with  Mrs.  Unger  today  aboard 
the  "Queen  Elizabeth"  for  Europe. 
• 

Charles  Simpson,  vice-president  of 
Capital  Releasing  Corp.,  Atlanta,  has 
returned  there  from  the  Coast. 
• 

William  With,  manager  of  Fabi- 
an's Palace  Theatre,  Albany,  N.  Y., 
has  left  there  for  a  vacation  at  Hy- 
annis  Port,  Mass. 

• 

Charles  H.  "Red"  Moore,  of  the 
United  Artists  mimeograph  depart- 
ment, will  be  married  here  on  Satur- 
day to  Elizabeth  Scheer  at  St.  Mar- 
tin of  Tours  R.  C.  Church. 

• 

Sheldon  Smerling,  executive  vice- 
president  of  Eastern  Theatre  Corp., 
Newark,  will  leave  here  today  aboard 
the  "Queen  Elizabeth"  for  Europe. 
• 

J.  Ebb  Duncan,  for  over  25  years 
the  owner  of  Carroll  Amusement  Co., 
Carrollton,  Ga.,  is  recuperating  at 
home  there  following  a  heart  attack. 

Book  Tie-in  for  6 Hot9 

Bantam  Books  will  publish  a  new 
motion  picture  edition  of  Joseph  E. 
Levine's  "Where  the  Hot  Wind 
Blows,"  based  on  the  best-selling 
Roger  Vailland  novel  which  was  a 
Book-of-theJMonth  selection.  The 
book,  which  will  be  backed  by  Ban- 
tam's promotional  flyers  and  placed 
in  book  stores  and  all  other  outlets 
carrying  soft-cover  publications,  will 
be  in  the  nation's  bookstalls  the  first 
week  in  October,  five  weeks  prior  to 
the  national  November  release  of  the 
film. 


gems  of 
showmanship!... 


TOA  Sets  Newspaper  Drive 


SPECIAL 


by  national 
screen  servi 


( Continued  from  page  1 ) 


/. 


York  area  in  order  to  discuss  mutual 
problems. 

The  symposium  with  producers  and 
exhibitors,  with  the  latter  expected 
to  include  other  than  TOA  members, 
is  a  result  of  strong  criticism  of  in- 
dustry advertising  at  the  TOA  con- 
vention in  Los  Angeles  last  week.  The 
ad-pub  directors  want  to  secure  speci- 
fic ideas  of  what  their  critics  feel  is 
wrong  with  ads  and  constructive  sug- 
gestions for  improvement. 

Martin  Davis,  chairman  of  the  ad- 
pub  committee,  was  delegated  to  con- 
tact the  producers  and  exhibitors  for 
the  symposium. 

Suggested  by  Pickman  Group 

The  plan  to  seek  immediate  meet- 
ings with  publishers  as  they  come  to 
New  York  was  proposed  in  a  report  to 
the  committee  by  Jerome  Pickman, 
chairman  of  the  sub-committee  on  the 
follow-up  program  for  improving 
newspaper  relations.  The  full  Pickman 
report  is  in  preliminary  stages  with 
research  still  being  conducted  on  such 
statistics  as  sizes  of  newspapers  in 
certain  selected  cities,  circulation, 
etc.  Help  in  compiling  the  data  is 
being  secured  from  industry  adver- 
tising agencies,  and  from  the  results 


the  ad-pub  directors  will  eventually 
decide  in  what  direction  to  move  first. 

The  committee  also  heard  a  report 
on  newspaper  practices  by  Jonas  Ros- 
enfield  and  one  from  Taylor  Mills  on 
possibilities  for  industry  participation 
in  the  New  York  World's  Fair.  Ira 
Tulipan  and  Philip  Gerard  were  ap- 
pointed to  a  follow-up  committee  on 
the  latter  and  will  report  to  the  full 
directors  committee  on  whether  MPA 
membess  should  participate  in  the  fair, 
and,  if  so,  how. 

The  directors  put  in  abeyance  yes- 
terday any  decision  on  further  action 
regarding  the  Compo-Marcus  mer- 
chandising plan  in  Pittsburgh,  pend- 
ing results  with  "Jungle  Cat,"  first 
film  to  be  employed  in  the  drive  there. 

In  other  business  they  decided  to 
invite  Richard  Griffith,  curator  of  the 
Museum  of  Modern  Art  film  library,  to 
attend  the  next  ad-pub  monthly  meet- 
ing to  discuss  the  proposed  exhibit 
of  motion  picture  poster  art  at  the 
Museum. 

The  directors  also  passed  a  resolu- 
tion wishing  a  "speedy  recovery"  to 
Gordon  White,  director  of  the  Adver- 
tising Code  Administration,  who  has 
been  ill  in  the  hospital  and  is  now 
recuperating  at  home. 


Levy  Is  Co-Chairman 
Of  Ad-Pub  Directors 

Charles  Levy,  Buena  Vista  director 
of  advertising,  publicity  and  exploi- 
tation, was  named  co-chairman  yester- 
day of  the  Motion  Picture  Ass'n.  ad- 
vertising and  publicity  directors  com- 
mittee, a  new  post  just  created  by 
the  group.  Martin  Davis,  Paramount 
national  director  of  advertising,  pub- 
licity and  exploitation,  continues  as 
chairman  of  the  committee. 

Purpose  of  the  new  position  is  to 
provide  a  "training  period"  for  the 
upcoming  chairman  of  the  group. 
Levy  will  succeed  Davis  next  August. 

'Esther'  Openings  in 
Israel,  U.  S.  Dec.  1 

Twentieth  Century-Fox  will  open 
"Esther  and  The  King"  simultaneous- 
ly on  Dec.  1  in  major  cities  of  the 
United  States  and  in  major  cities  of 
Israel.  The  simultaneous  openings  in 
several  key  cities  in  a  foreign  market, 
along  with  regional  premieres  in  the 
U.S.,  are  a  departure  from  previous 
20th  sales  patterns. 

First  of  the  Israel  cities  to  be  se- 
lected are  Tel-Aviv,  Haifa  and  Elath, 
with  others  to  be  designated  within 
the  next  several  weeks.  With  Chicago 
as  the  "hub"  city  the  Fox  promotion- 
al effort  for  the  picture  will  spread 
from  coast-to-coast  in  the  U.S. 


Earle  Harris  Named 
To  Telemeter  Post 

Earle  B.  Harris,  a  veteran  of  25 
years  in  motion  pictures  and  televi- 
sion, was  named  here  yesterday  as  pro- 
duction manager  of  International 
Telemeter  Company  in  an  announce- 
ment by  Leslie  Winik,  Telemeter  vice- 
president. 

Harris  will  assist  executive  produ- 
cer Jean  Dalrymple  in  the  production 
of  Telemeter  presentations,  including 
Broadway  shows,  off-Broadway  pre- 
sentations, operas,  ballets  and  others 
for  transmission  this  fall  and  winter 
on  the  Telemeter  operation  in  West 
Toronto,  Canada.  These  programs  will 
supplement  current  motion  pictures 
and  sports  attractions  being  offered  by 
Telemeter. 


Jacques  Grinieff  Dies 

PARIS,  Sept.  20.-Jacques  Grinieff, 
head  of  Pacific  Films  Associates,  died 
here  yesterday.  Victim  of  a  sudden 
heart  attack,  Grinieff  had  offices  in 
New  York,  Paris  and  Montreal.  He  is 
survived  by  two  sisters  living  here. 


'School9  Does  $7,100 

Continental's  "School  for  Scoun- 
drels" grossed  $7,100  at  Stanley  War- 
ner's Lane  Theatre  in  Philadelphia, 
setting  a  first-week  house  record.  The 
picture  will  stay  on  indefinitely. 


'Campobello'  Will  Be  Shown! 
At  Democrats'  Women's  Day! 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  20.-A  spe! 
cial  showing  of  Warner  Brothers: 
"Sunrise  at  Campobello"  will  be 
feature  of  the  Oct.  7  Democratic 
Women's  Day  sponsored  by  thifj 
Womens  National  Democratic  Club 
The  wives  of  the  Democratic  presi' 
dential  and  vice-presidential  nominee; 
Mrs.  John  F.  Kennedy  and  Mrs.  Lynl 
don  B.  Johnson,  are  expected  to  at1 
tend. 


De  Laurentiis  to  Make 
16  Pictures  in  English 

Special  to  THE  DAILY 
ROME,  Italy,  Sept.  20.-Produc( 
Dino  De  Laurentiis  today  announce 
an  important  departure  in  his  entii 
European  production  schedule  of  1 
films  to  be  produced  in  1961  and  bu 
geted  in  excess  of  $17,000,000  in  thi 
all  films  will  be  beamed  for  the  wor 
wide  market  and  all  films  will  be  ma 
in  English  and  dubbed  for  other  ma 
kets.  De  Laurentiis  also  is  expandir 
his  studio  facilities  which  now  inclu 
two  Rome  studios. 

In  addition  to  the  production 
these  16  films,  De  Laurentiis  wj 
make  co-production  deals  with  oth 
independent  producers.  He  is  alii 
signing  a  contract  list  of  top  writer 
directors  and  stars,  as  well  as  nev, 
comers  from  all  over  the  world  fc 
this  schedule. 

Luraschi  Executive  Producer 

To  coordinate  the  program,  Luij 
Luraschi  has  been  signed  as  executh 
producer  in  charge  of  internation; 
distribution.  Luraschi  resigned  fro> 
Paramount  Studios,  where  he  heade 
the  international  department  for  3 
years  to  assume  his  new  post. 

Films  slated  to  roll  include  "Baral 
bas,"  "Pekin  to  Paris"  and  "The  Tw 
Colonels." 

Other  films  going  before  the  can 
eras  in  the  next  few  months  are  "Tfi 
Black  City,"  "Four  Dolls"  and  "Lov 
on  the  North  Sea."  Currently  in  th 
finishing  stages  of  production  in  Rom 
are  "Back  Home,"  "The  Hunchback 
"Hercules  Pills,"  and  "I  Love,  Yo 
Love." 


Triton,  20th-Fox  Deal 

HOLLYWOOD,  Sept.  20.-A  three; 
picture  distribution  deal  has  beer 
signed  between  Twentieth  Century 
Fox  and  the  independent  Triton  Pr<i 
ductions.  The  trio  of  films,  slated  fcj 
upcoming  production  are:  "St.  Frar 
cis  of  Assisi,"  "California  Street"  an 
"Journey  of  Jules  Verne."  Triton  Pn 
ductions  is  headed  by  Plato  Skoura 
Spyros  Skouras,  Jr.,  and  Charle 
Skouras. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feck< 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bureai 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  H011ywood_  7-2145 ;_  Washington,  E.H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D^  C. l^ndon^  Bureau,^ « 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager; 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  hoi  i 
Cable   address:    "Quigpubco.    New    York"    Martin    Quigley,  Presii* 

Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publication  ,  , 

as  a  section 'of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  iame.  -knterea  as  secoii, 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.(  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign,  bingle  copies,  juq 


PARAMOUNT  PICTURES 

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JULIET  PROWSE  •  Directed  by  NORMAN  TAUROG  •  Written 


ELVIS  IN  G I  BLUES 


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PAR/ 


ednesday,  September  21,  1960 


Motion  Picture  Daily 


7 


N.J.  Allied  PPVIPW.  No  Exemption 


Where  The  Hot  Wind  Blows! 

Joseph  E.  Levine — Metro-Goldwyn-Mayer 


Gina!  Gina!  Who's  going  to  get  Gina?  is  the  basic  theme  of  this  Franco- 
Italian  co-production  written  and  directed  by  Jules  Dassin  from  the  novel 
by  Roger  Vailland. 

Yves  Montand,  as  the  unofficial  boss  of  the  village,  is  after  her;  her 
brother-in-law  Paolo  Stoppa  also  pursues  her,  and  most  of  the  village's 
male  populace,  both  married  and  unmarried,  admires  Miss  Lollobrigida, 
who  portrays  the  servant  girl  of  Pierre  Brasseur,  the  aging  lord  of  the 
Sicilian  fishing  village  where  the  action  takes  place. 

But  Miss  Lollobrigida,  who  romps  through  the  film  vivaciously  flaunt- 
ing her  white  teeth,  nimble  body  and  plentv  of  cleavage,  eludes  them  all, 
as  her  heart  belongs  to  the  poor  but  honest  agricultural  engineer,  Mar- 
cello  Mastroianni.  It  is  he  whom  she  vows  to  marry,  and  steals  a  tourist's 
wallet,  in  addition  to  behaving  as  a  female  Fagin  to  a  group  of  teenage 
hoodlums,  in  order  to  present  her  admired  with  a  dowry. 

Next  to  fishing,  the  denizens  of  this  sultry  village  seem  devoted  to 
love-making.  Also  entwined  in  the  storv  is  an  affair  between  the  judge's 
wife,  Melina  Mercouri,  a  statuesque  blonde  who  is  in  love  with  Raf 
Mattioli,  Montand's  voung  son. 

After  much  goings-on  highlighted  bv  tvagedv  and  tears,  riotous  pas- 
sions and  stark  cruelties,  Brasseur  clears  Miss  Lollobrigida  of  theft  charges 
by  producing  the  missing  monev  just  before  he  dies.  He  wills  his  manor 
house  to  her.  Miss  Mercouri  jumps  to  her  death  when  Montand,  who 
breaks  up  her  romance  with  his  son.  attempts  to  seduce  her.  Miss  Lollo- 
brigida, a  peasant  Cleopatra,  looks  forward  to  marriage  with  her  engineer. 

The  title  song,  "Where  the  Hot  Wind  Blows,"  by  Jimmy  McHugh  and 
Buddy  Kave,  is  sung  over  the  main  titles  bv  the  Ames  Brothers,  and 
should  prove  an  added  impact  to  the  tvpicallv  elaborate  Levine  promo- 
tion campaign  announced  bv  MGM,  the  distributor  of  the  film. 

The  film  was  produced  for  The  Group  of  Four  (Paris)  and  GE,  S.I. 
Cinematografica  Titanus  S.P.A.  (Rome). 
Running  time,  120  minutes.  Release,  in  November. 

Sidney  H.  Rechetnik 


(Continued  from  page  1) 
hich  Rome  had  been  retained  would 
s  held  in  abeyance  indefinitely  while 
scussions  were  held  concerning  the 
Iditional  relief  sought. 
Yesterday,  however,  there  were  in- 
cations  that  Jersey  Allied  members 
e  growing  impatient  with  the  con- 
ming  inaction  and  that  demands  for 
eparation  of  a  suit  against  distribu- 
•rs  are  likely  to  be  heard  at  the 
:tober  4  meeting. 

Jersey  Allied  officers  declined  cont- 
ent, referring  all  inquiries  to  the  or- 
nization's  attorneys. 
Rome  was  in  Chicago  yesterday  en 
ute  to  California  for  trial  of  a  case 
ftere,  and  could  not  be  reached  for 
mment. 

Under  Discussion,  Says  Gold 

George  Gold,  attorney  and  former 
rsey  Allied  member,  who  acts  as 
ecial  counsel  to  the  organization, 
io  was  reached  at  his  Paterson  of- 
e,  said  he  regards  the  matter  as  be- 
g  still  in  the  discussion  stage  and 
erefore  did  not  wish  to  make  any 
ecific  comments. 

Some     Jersey     Allied  members 
owed  no  reluctance  to  discuss  their 
jws  but  asked  that  their  names  not 
used. 

"We  should  have  had  injunctive  re- 
f  a  long  time  ago,"  said  one. 
"We  have  to  do  something.  We 
n't  go  on  like  this,"  another  said. 
One  Jersey  Allied  official  said  a 
|sw"  companies  had  agreed  as  a  re- 
lit of  the  last  discussions  to  give  pic- 
res  to  Newark  14  days  after  their 
lening  in  New  York.  Others,  he  said, 
d  nothing,  and  some  of  the  benefits 
)m  the  positive  action  were  lost 
len  Plainfield,  N.  J.,  was  permitted 
'  some  companies  to  go  ahead  of 
;wark  recently. 

Points  to  Seven  Films 

'<  One  Jersey  exhibitor  said  seven  pic- 
res  have  been  hard-ticketed  for  the 
Jnths  ahead  in  the  New  York  metro- 
.litan  area.  In  the  case  of  some  of 
ese  pictures,  he  said,  New  York  is 
e  only  place  in  which  the  policy  will 
)tain. 

"This  means,"  he  said,  "that  we 
ill  have  more  pictures  kept  from  us 
r  longer  periods  than  will  exhibitors 
any  other  part  of  the  country.  What 
)  we  do  for  product  while  we're 
aiting?"  he  asked. 

7a.  High  Court 

( Continued  from  page  1 ) 
[Sw,  and  overruled  arguments  that  the 
eneral  Assembly  had  inadvertently 
pealed  the  legislation. 
The  petitioners  also  asked  that 
idge  Doubles'  <  rder  be  suspended, 
ending  the  outcome  of  the  appeal, 
idge  Doubles  had  dissolved  a  tem- 
orary  injunction  in  the  case. 
Informed  sources  here  say  the  high 
Durt  probably  will  agree  to  review 
le  case— or  else  reject  the  petition  for 
ppeal— when  it  meets  here  early  in 
Ictober.  If  the  appeal  is  granted,  ar- 
uments  in  the  case  probably  will  be 
eard  in  December,  and  a  decision 
anded  down  early  next  year. 


Olympic  Games  Champ 
Is  Signed  by  20th-Fox 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  20.  -  Rafer 
Johnson,  world  record  holder  and 
Rome  Olympic  decathlon  champion, 
has  been  signed  to  a  long-term  acting 
contract  at  20th  Century-Fox  studios 
by  executive  producer  Robert  Gold- 
stein. 

The  former  U.C.L.A.  great  who 
arrived  over  the  weekend  from  his 
gold  medal  triumph  in  Rome,  was 
immediately  assigned  to  a  top  fea- 
tured role  in  "Journey  Into  Danger." 

Johnson  is  the  second  gold  medal 
Olympian  signed  by  20th-Fox  in  re- 
cent weeks,  joining  figure  skating 
queen  Carol  Heiss,  who  next  month 
plays  a  starring  role  in  "Snow  White 
and  the  Three  Stooges." 


'Mow  Amour'  Dates  Big 

"Hiroshima,  Mon  Amour,"  French 
film  in  its  18th  week  at  the  Fine  Arts 
Theatre  here  and  with  no  end  of  the 
run  in  sight,  is  also  doing  well  out- 
of-town,  according  to  Zenith  Films, 
the  U.  S.  distributor.  In  Los  Angeles 
it  grossed  $10,000  each  for  the  first 
three  weeks.  In  Boston  it  opened  at 
the  Fenway  to  an  opening  week  gross 
of  $11,000.  In  San  Francisco  at  the 
Clay  it  did  $8,700  in  the  first  week 
and  is  expected  to  run  six  months. 


Four  Films  Started, 
Making  28  Shooting 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  20.-Twenty- 
eight  films  are  in  production  this 
week,  with  the  start  of  four  new  ones 
and  the  completion  of  one. 

Started  were  "The  Big  Wave,"  an 
Allied  Artists  release  of  a  joint  pro- 
duction enterprise  of  Stratton  Produc- 
tions, Allied  Artists  and  the  Toho 
Company;  "The  Devil  at  Four 
O'Clock,"  starring  Frank  Sinatra, 
which  Mervyn  LeRoy  and  Fred 
Kohlmar  are  producing  for  Columbia 
Pictures;  "Time  on  Her  Hands,"  star- 
ring Ingrid  Bergman,  Yyes  Montand 
and  Tony  Perkins,  with  Anatole  Lit- 
vak  producing  and  directing,  a 
United  Artists  release;  "Royal  Cana- 
dian Mounties,  an  API  Production  for 
20th  Century-Fox. 

Completed  was  "Revolt  of  the 
Slaves,"  Ambrosiana  Film  for  United 
Artists  release. 


Set  'Lace'  Screening 

"Midnight  Lace,"  the  Ross  Hunter- 
Arwin  production  for  Universal-Inter- 
national release,  has  been  selected  by 
the  Michigan  Allied  Theatre  Owners 
for  a  special  showing  at  their  con- 
vention in  Chicago,  which  takes  place 
at  the  Sheraton-Cadillac  Hotel  on  Oct. 
12  and  13. 


( Continued  from  page  1 ) 
cations  as  are  permissible  under  the 
new  statute.  This  could  not  upset  or 
lessen  the  stipulated  $1  hourly  mini- 
mum, 2)  The  introduction,  at  the  1961 
legislative  session,  of  a  bill  specifical- 
ly exempting  ushers  and  others  whose 
hourly  pay  will  be  increased  to  $1, 

Oct.  i. 

The  channel  to  the  industrial  com- 
missioner is  clear,  insofar  as  the  ap- 
pointment of  an  amusement-recrea- 
tion industry  wage  board  goes  for  re- 
consideration of  such  matters  as 
"minimum  call-in  pay,  split-shifts 
and  overtime."  Ushers,  for  instance, 
must  now  be  recompensed  for  four 
hours'  service,  if  they  are  summoned 
for  duty  in  a  full-time  theatre.  For 
a  part-time  (nights  only)  house,  the 
minimum  call-in  pay  is  two  hours. 

Board  May  Be  Appointed 

A  tri-parte  board,  consisting  of 
three  management  representatives, 
three  employee  representatives,  and 
three  "disinterested"  representatives  of 
the  public,  could  be  appointed  by  Dr. 
Catherwood.  Under  the  accelerated 
machinery  outlined  in  the  new  law, 
it  could  be  named,  hold  hearings  and 
make  a  finding,  within  90  days. 

It  is  unlikely,  however,  that  a  board 
for  the  amusement-recreation  industry 
would  recommend  changes  in  the 
areas  of  "minimum  call-in  pay,  over- 
time and  split  shifts"  which  might 
result  in  the  total  payment  of  less 
money  per  week  than  workers  in 
those  three  categories  now  receive. 

Dr.  Catherwood  had  suggested,  in 
reply  to  questions  from  the  floor  by 
representatives  of  certain  religious  and 
other  non-profit-making  associations 
and  of  nursing  homes,  that  they  could 
appeal  to  the  legislature  for  specific 
exemptions,  not  included  in  the  new 
law.  He  did  so  at  the  first  public  hear- 
ing for  "miscellaneous"  groups  held 
here  in  July. 

Whether  the  legislature  would  okay 
an  exemption  for  motion  picture  thea- 
tre ushers,  for  example,  is  another 
question. 

Machine  Sells  Ticket 

( Continued  from  page  1 ) 

and  was  described  as  combining  the 
functions  of  an  electronic  currency 
identifier,  automatic  ticket  issuer,  and 
an  electro-mechanical  change  maker 
in  one  integrated  mechanism. 

Schwebel  said  the  machine  could  be 
adapted  to  sell  tickets  at  air  terminals, 
bus  and  railroad  stations,  stadiums 
and  parks. 

Schwebel  also  told  shareowners  that 
the  company's  sales  and  earnings  for 
July  and  August  were  both  ahead  of 
the  same  months  a  year  ago. 

Aids  'Lace'  Opening 

Myrna  Loy,  co-starred  in  "Midnight 
Lace,"  the  Ross  Hunter-Arwin  pro- 
duction for  Universal  release,  which 
has  its  world  premiere  at  Radio  City 
Music  Hall  in  mid-October,  is  aiding 
in  the  advance  promotion  of  the  pic- 
ture through  television  and  radio  ap- 
pearances and  press  interviews. 


Motion  Picture  Daily 


Telemeter  Average 
$1  Weekly  in  Summer 


AROUND  THE 


TV  CIRCUIT 


with  PINKY  HERMAN. 


ANEW  series  of  half  hour  public  affairs  telefilms  titled  "Victory" 
and  designed  to  inform  the  American  public  of  our  stake  in  the 
new  world  being  developed  by  science,  will  be  produced  with  the  co- 
operation of  the  U.S.  Department  of  Defense  and  will  be  NBChannelled 
sometime  about  November  of  this  year,  according  to  NBC  News  Veep 
Wm.  R.  McAndrew.  .  .  .  Ever  since  1951,  listeners  to  station  WLAV, 
Grand  Rapids,  Mich.,  wondered,  queried  but  never  learned  the  identity 
of  the  station's  popular  personality  "Mr.  Unknown."  Fellow's  name  is 
Carl  O.  Bergner,  a  native  of  Gloversville,  N.Y.,  a  six-footer,  whose  home- 
spun philosophy  and  ken  about  people  and  the  theatre  is  the  result  of 
his  manv  years  as  a  trouper.  Carl  also  is  the  composer  of  the  standard 
ballad  "There'll  Never  Be  Another  You"  and  his  latest  composition, 
"You"  (Heartbreak  Waltz)  is  another  "Tennessee  Waltz."  (Are  you 
reading  Patti  Page?)  .  .  .  Honey  Sanders,  just  back  from  a  summer  tour 
with  "Pajama  Game"  and  "Red  Head,"  currently  singing  as  well  as  act- 
ing in  the  Meadowbrook  Theatre-Restaurant  production  of  "The  Student 
Prince. 

&       it  ft 

Last  Saturday  night,  dining  at  the  Maisonette  Room  of  the  newly- 
refurbished  Hotel  Madison  in  Boston,  we  discovered  that  manager  Reed 
Seely's  great  following  among  show-folk  was  the  reason  why  our  fellow 
patrons  there  included  Frank  Fontaine  and  his  charming  Alma,  Sherm 
Feller,  Julius  LaRosa,  Carl  (WBZ)  deSuzea,  Joe  Lyttle  and  his  new  pro- 
tege Martin  Walker,  Charles  (Max  Liebman-Sid  Caesar  Maestro)  San- 
ford.  .  .  .  Al  (You  Call  Everybody  Darlin')  Trace  in  town  from  Palm 
Springs,  Calif,  with  a  fine  Columbia  disc  of  his  latest  song,  "If  The  Good 
Lord's  Willing,"  which  features  a  talented  singer  named  Johnny  Janis. 

Walt  Framer,  just  back  from  England  has  signed  Morey  Amsterdam 
and  Virginia  Graham  to  co-emcee  a  new  half-hour  audience-participation 
tv  series  "What's  Your  Problem?".  Series  will  be  telefilmed  in  all  parts 
of  the  country.  .  .  .  Wedding  Bells  this  fall  for  Fred  (Mr.  Krackerjacket) 
Stoessel  and  Toni  Farrar  of  BBDO.  .  .  .  When  Steve  White  and  the 
NBChieftains  chose  "wall  to  wall"  music  as  the  fare  for  the  net's  listen- 
ers, it  was  a  perfect  chance  for  WNBC  Producer  Bill  Weyse  to  bring 
his  writing-producing-directing  talents  to  bear.  Bill,  with  a  degree  from 
the  New  England  Conservatory  of  Music  plus  six  years  of  heading  tv 
shows  at  WDSU-TV  in  New  Orleans,  can't  miss  getting  a  chance  soon 
to  produce-direct  his  own  tv  series  on  the  net.  .  •  •  


Toronto  homes  equipped  with  Tele- 
meter pay-television  service  spent  an 
average  of  $1  weekly  for  summer  pro- 
grams, as  compared  with  an  average 
of  nearly  $2  during  the  spring  months, 
according  to  a  survey  in  the  current 
issue  of  Broadcasting  magazine.  The 
publication  made  a  random  telephone 
check  of  the  5,500  homes  connected  as 
of  mid-September,  it  said. 

Summer  viewing  fell  off  in  both  pay 
and  free  television,  according  to 
the  Broadcasting  check.  Quoted  as 
typical  comments  were:  "There  were 
too  many  outside  things  to  do."  "We 
were  at  our  cottage."  "We  were  trav- 
eling." 

Broadcasting  also  said  those  who 
did  not  have  Telemeter  service  in 
their  Etobicoke  homes  showed  an  in- 
terest in  its  availability.  Most  of  the 
non-subscribers  said  they  probably 
would  take  service  when  it  comes  to 
their  neighborhood. 

Of  the  listeners  contacted  none  re- 
ported any  intent  to  discontinue  the 
service. 


Telemeter  Tests 

( Continued  from  page  1 ) 
anticipated  tests  will  be  completed  in 
a  relatively  short  period." 

Novins  said  Telemeter  has  no  pre- 
sent plans  for  promoting  an  over-the- 
air  system.  "In  accordance  with  our 
plans  we  are  concentrating  on  expan- 
sion of  our  cable  system,"  he  pointed 
out.  A  wired  system  is  being  employed 
by  Telemeter  in  its  Canadian  project 
in  Etobicoke. 

In  its  application  to  the  FCC  last 
week  Telemeter  said  it  wanted  to  set 
up  experimental  technical  tests  in  Sau- 
gus,  Calif.,  for  a  six-month  period. 
The  company  estimated  it  would 
spend  $46,700  on  equipment  and 
about  $25,000  for  operations,  in  ad- 
dition to  leasing  land  at  $250  per 
month. 

Telemeter  also  wants  to  test  trans- 
missions in  hilly  terrain  around  the 
California  transmitter  site.  These  will 
be  done  over  frequencies  that  are  part 
of  Channel  3. 


Alland,  Columbia  Sign 

HOLLYWOOD,  Sept.  20.  -  Wil- 
liam Alland  Enterprises,  Inc.,  inde- 
pendent production  company  headed 
by  producer-director  William  Alland, 
will  film  a  group  of  exploitation  pic- 
tures for  Columbia  Pictures  release  in 
a  multi-picture  deal,  it  is  announced 
by  Samuel  J.  Briskin,  Columbia's  vice- 
president  in  charge  of  West  Coast 
activities.  Alland  will  produce  all  the 
films  his  comapny  makes,  and  in  spe- 
cial instances  will  also  direct. 


musifex  co 

45  w.  45  st.  n.y.c. 


music  for  — 
feature  films  BE 


ci-6-4061 


NAB  Convention  Policy 
For  1961  Unchanged 

Special  to  THE  DAILY 

WASHINGTON,  Sept.  20.  -  The 
convention  committee  of  the  National 
Association  of  Broadcasters  has  voted 
to  continue  the  policy  of  conducting 
NAB  annual  conventions  to  attract 
top  ownership  and  management.  The 
39th  annual  convention  will  be  held 
Mav  7-11,  1961,  here. 

The  committee  reaffirmed  the  con- 
vention policy  of  1959  and  1960 
which  makes  registration  to  the  con- 
vention open  to  all  active  and  asso- 
ciate members  of  NAB  and  to  anyone 
not  eligible  for  membership,  but 
limits  attendance  at  certain  radio  and 
television  management  and  ownership 
conferences  to  accredited  representa- 
tives from  active  member  stations  and 
networks.  All  registrants  may  attend 
all  open  sessions  of  the  convention, 
luncheons,  and  banquet. 

The  policy  also  limits  exhibitors  to 
associate  members  of  NAB  who  manu- 
facture equipment  which  is  used  in 
the  technical  operation  of  a  broad- 
casting station  or  network.  However, 
any  registrant  will  be  eligible  to  ac- 
quire hospitality  quarters  in  accord- 
ance with  the  availability  of  facilities. 


I  FID  A  'War' 

( Continued  from  page  1 ) 
sorship  board.  Because  of  these  deci- 
sions some  30  to  40  motion  pictures 
controlled  by  our  membership— a 
number  of  which  have  Production 
Code  Seals  and  approval  of  the  Le- 
gion of  Decency— have  been  prevented 
from  exhibition  in  Atlanta  motion  pic- 
ture theatres. 

"IFIDA  has  therefore  requested 
Heyman,  Abram  and  Young,  whose 
experience  in  Constitutional  litigation 
is  a  matter  of  record,  to  proceed  at 
once  with  the  selection  of  a  'test  case' 
and,  if  necessary,  to  pursue  such  case 
through  the  Supreme  Court  of  the 
United  States." 

Brandt  stated  further,  "Atlanta  nor- 
mally represents  an  important  source 
of  revenue  for  any  motion  picture. 
While  this  is  sufficient  reason  for  at- 
tacking the  censorship  ordinance,  it  is 
not  the  main  reason  for  IFIDA's  ac- 
tion. The  most  important  reason  foi 
this  action  is  the  absolute  necessity  ol 
fighting  censorship  wherever  it  arises 
and  in  line  with  this  IFIDA  has  in- 
dicated its  willingness  to  pursue  un- 
fair censorship  laws  in  the  areas  of 
the  country." 


Wednesday,  September  21,  196') 
REVIEW; 

The  Half  Pint  I 

Sterling  World  Dist.  Co. 

Hollywood,  Sept.  2 
Here  is  one  of  those  unheralded,  iij 
dependently  produced  films,  made  r 
a  very  modest  budget,  that  merits  en 
ploitable  consideration  as  good,  fami  \ 
entertainment,  which  is  bound  to  eaffl 
its  salt  with  word-of -mouth  publici  i 
as  a  natural  for  the  kids.  Its  thr< 
principal  characters  are  a  boy,  a  chir 
panzee,  and  a  hobo.  Tommy  Blacj 
man  is  the  ingratiating  six-year-oj 
moppet,  and  Pat  Goldin  is  the  Cha ) 
linesque  hungry  hobo. 

The  screenplay  is  paced  wi ' 
humorous,  heartwarming  simple  sit  ' 
tions.  Its  action  is  set  against  bacj 
grounds  in  Los  Angeles;  and  its  sto.j 
concerns  itself  with  the  boy's  attem* 
to  retrieve  his  pet  chimp,  which  V 
believes  has  taken  off  on  the  back  | 
a  cab  to  join  his  father  and  moth] 
on  a  vacation  in  Chicago,  while  he 
left  behind  in  the  care  of  his  gram; 
father,  Ray  Cordell. 

The  boy  leaves  home  in  search  ,j 
the  chimp  and  meets  the  hobo  wl 
was  chased  earlier  by  the  frolickitj 
chimp.  He  enlists  the  aid  of  the  holj 
to  help  him  get  to  Chicago,  but  tl 
tramp  sees  a  possible  reward  at . 
meal  by  returning  him  to  his  hom* 
Grandpa  Cordell  sends  out  an  alarj 
on  the  missing  chimp,  then  puts  tlj 
police  on  a  merry  search  for  his  gran 
son,  who,  he  now  believes,  has  bee: 
kidnaped. 

A  happy  climax  is  effected  as  t\> 
boy,  the  chimp  and  the  grandfath 
are  reunited  at  the  police  statio! 
where  grandpa  himself  was  suspecu! 
of  being  the  kidnaper. 

Erven  Jourdan  is  the  genius  behiij 
the  enterprise,  having  produced,  C 
rected,  written  and  photographed  tlj 
entire  film. 

Release  in  September,  1960.  Runnii 
time,  73  minutes. 

Samuel  D.  Beri: 

SMPTE  Journal 

( Continued  from  page  1 ) 

Knapp  and  Norman  D.  Kay  on  woi 
done  at  the  Technicolor  Corporatio 
Presentation  of  the  Journal  Awai; 
will  take  place  during  the  fifth  inte' 
national  congress  on  high-speed  phi 
tography.  which  the  SMPTE  wit 
sponsor  Oct.  16-22  at  the  Sheratc 
Park  Hotel  in  Washington,  D.  C. 

'Magdalena'  to  Magna 

Magna  Pictures  Corp.  has  acquirej 
from  William  Shelton  Films,  Inc.,  tib 
rights  for  distribution  of  "Magdalen;! 
throughout  the  U.  S.  and  Canada.  Ti- 
to now,  Magna  has  devoted  its  efforl 
to  Todd-AO  production,  and  distribi 
tion  of  "Oklahoma!"  and  "Souti 
Pacific." 


EAST  COAST 

MOTION  PICTURE  PRODUCTION/ 
EDITORIAL  and  TECHNICAL  SERVICES 

R  FOR  BETTER  FILMS 

CREATIVE  EDITING  AND  COMPLETE 
PERSONAL  SUPERVISION 
JOSEPH  JOSEPMSON  45  West  45th  St. 

Circle  6-2146  New  York  36 


\  dnesday,  September  21,  1960 


Motion  Picture  Daily 


9 


REVIEW: 

Let  No  Man  Write  My  Epitaph 

Columbia 


Take  a  group  of  dreary,  seamy  characters  in  their  natural  habitat,  in  this 
instance  the  slums  of  Chicago  in  the  1950s,  and  you  have  a  sombre 
melodrama  that  aims  to  shock  an  audience.  The  depressing  subject  mat- 
ter is  redeemed  by  some  fine  acting,  especially  that  of  Shelley  Winters  in 
her  role  of  a  "B-girl,"  who  tries  to  raise  her  teenage  son,  grimly  but  ex- 
cellently played  bv  James  Darren,  above  his  background  which  includes 
a  father  who  died  in  the  electric  chair. 

A  group  of  skid  row  personnel  assume  the  roles  of  godparents  to  the 
boy,  who  is  tormented  by  his  high  school  "chums"  who  insist  on  remind- 
ing him  of  his  hoodlum  father  and  that  his  mother  is  a  "B-girl."  The 
group  includes  Burl  Ives,  a  drunken  ex- judge  who  is  secretly  in  love  with 
Miss  Winters,  and  who  mouths  pithy  philosophies  throughout  the  film; 
Ella  Fitzgerald,  as  a  dope  addict  night  club  singer,  who  gets  little  op- 
portunity to  indulge  in  her  forte  as  a  top  jazz  songstress;  Walter  Burke, 
as  a  legless  newsboy;  Rudy  Acosta,  as  a  cab  driver;  Jeanne  Cooper,  as  a 
lonely  woman  who  picks  up  men  at  bars,  and  Bernie  Hamilton  as  an 
ex-boxer. 

When  Darren  learns  that  his  mother  is  having  an  affair  with  Ricardo 
Montalban,  who  is  outstanding  as  a  bookmaker  and  dope  peddler  who 
also  put  her  on  dope,  he  tries  to  shoot  Montalban.  The  latter  wrests  the 
gun  from  him  and  gets  a  henchman  to  inject  the  bov  with  dope.  Ives 
arrives  to  rescue  the  boy,  and  Montalban  shoots  him.  Before  he  dies, 
Ives  succeeds  in  strangling  Montalban  to  death. 

The  boy  is  now  free  to  continue  a  promising  career  as  a  pianist,  and  to 
follow  through  with  his  love  for  Jean  Seberg,  daughter  of  the  lawyer 
who  had  defended  his  dead  father. 

Boris  D.  Kaplan  was  recruited  from  the  ranks  of  television  to  produce 
this  film,  which  was  scripted  by  Robert  Presnell,  Jr.,  from  the  novel  bv 
Willard  Motley,  author  of  the  successful  novel,  "Knock  on  Any  Door," 
which  also  was  made  into  a  film  some  years  back.  "Let  No  Man  Write 
Mv  Epitaph"  was  written  as  a  sequel  to  the  latter  book. 

Philip  Leacock  directed  in  leisurely  fashion.  Jimmv  McHugh  and  Ned 
Washington  wrote  the  song,  "Reach  for  Tomorrow,"  which  is  briefly  sung 
by  Miss  Fitzgerald. 

Selling  angles  would  include  the  names  of  Shelley  Winters  and  Burl 
Ives,  the  fact  that  it  is  a  sequel  to  "Knock  on  any  Door,"  and  the  film's 
sensational  theme. 

Running  time,  106  minutes.  Release,  in  October. 

S.  H.  R. 


ade,  Lloyd  in  Pact 
lr  Ihe  Freshman' 

From  THE  DAILY  Bureau 

[OLLYWOOD,  Sept.  20.  -  Walter 
Ride's  Continental  Distributing,  Inc., 
hi;  reached  an  agreement  with  Har- 
ot  Lloyd  to  re-release  "The  Fresh- 
mi"  throughout  the  U.S.  A  deal  is 
ir,  le  inking  stage  to  supply  the  silent- 
fil  comedy  classic  with  a  new  sound 
tr-k,  music  and  opening  commentary 
b<  Lloyd. 

loreign  distribution  offers  are  be- 
in  reviewed  here  by  Lloyd,  who  re- 
hi.ed  recently  from  Berlin  Film 
ft  rival,  where  the  film  was  shown 
oi  of  competition  with  a  new  sound 
trk. 


YC.  Meeting 

( Continued  from  page  1 ) 
sc:duled  for  Miami  in  1961  and 
Dblin  in  1961,  the  preliminary  plans 
fc  the  annual  celebration  of  Variety 
lbs  Week  next  Feb.  12-18,  the 
mansion  of  Variety's  humanitarian 
piects  and  the  implementation  of 
nir  procedures  voted  at  the  recent 
Tonto  convention  are  among  items 
tf  International  officers  will  examine. 

F.idio  Contest  to  Pace 
ibany  Theatre  Opening 

Special  to  THE  DAILY 
LBANY,  N.Y.,  Sept.  20.-Fabian's 
Pace  Theatre  will  conduct  a  "star 
vqe  identification"  contest  in  co- 
ofration  with  the  major  distributors 
at.  via  a  tieup  with  the  50,000-watt 
SS  Y,  Schenectady.  The  promotion  is 
dtgned  to  spotlight  the  theatre's  re- 
oping,  about  Oct.  20-after  a  $250,- 
p  modernizing-redecorating  pro- 
gin  has  been  completed. 

he  29-year-old  house  temporarily 
Wfit  dark  on  Sept.  11.  Part  of  the 
fa -lifting  job  had  been  under  way, 
ding     off-operating    hours,  since 

adio  listeners  will  be  asked  to 
ic  itify  the  recorded  voices  of  screen 
"lines."    Prizes    will    be  awarded. 

Villiam  With  manages  the  Palace. 


hrothy  Malone  Sues 

lOLLYWOOD,  Sept.  20.-Dorothy 
Vlone  has  filed  suit  in  Superior  Court 
a  inst  producers  of  "The  Day  of  the 
la"  for  equal  billing  with  co-stars 
Bk  Hudson  and  Kirk  Douglas.  The 
c  lplaint  asked  court  to  compel  Uni- 
v  >al  and  Bryna  Productions  to  put 
X  s  Malone's  name  in  the  same  size 
$3  as  those  of  the  male  actors  on 
a  advertising  and  in  film  credits, 
Itsd  on  an  alleged  oral  agreement. 


liwman,  Ritt  Company 

lOLLYWOOD,  Sept.  20.-A  new 
llipany  headed  by  Paul  Newman 
ajl  Martin  Ritt  will  produce  five  pic- 
t;s  for  Paramount  release,  it  is  an- 
il meed  by  Jack  Karp,  Paramount 
ijdio  head.  Newman  will  star  in 
t!;e  of  the  five  pictures  to  be  filmed 
If  a  period  of  several  years.  The 
rVman-Ritt  company  will  occupy 
(fees  on  the  Paramount  lot. 


Pittsburgh  V.C.  Drive 
Nets  $93,000  for  Camp 

From  THE  DAILY  Bureau 

PITTSBURGH,  Sept.  20.-The  an- 
nual Variety  Club,  Tent  Number  One, 
telethon  over  KDKA-TV,  Channel  2, 
which  ran  for  16  hours  on  Sept.  17- 
18,  netted  $93,000  for  Variety  Club's 
Camp  O'Connell,  its  summer  home  for 
handicapped  children.  The  new  pro- 
gram will  include  a  dental  clinic  and 
a  brace  center  for  the  youngsters. 

Supervised  by  Novak 

Supervised  by  Robert  Novak,  the 
KDKA-TV  program  manager,  the 
telethon  featured  Jackie  Cooper,  Ros- 
coe  Karns,  Raymond  Burr,  Elaine 
Stritch,  Shirley  Bonne,  Clayton  (Lone 
Ranger)  Moore,  Whispering  Jack 
Smith,  Fabian  and  Virginia  Graham, 
backed  by  a  flock  of  local  and  area 
entertainers. 

Phillip  Beigel  produced  the  tele- 
thon, aided  by  Dick  Thrall,  Jerry  Lee, 
Joe  Samuel,  Blaze  Gusic,  Dick  Sim- 
mons, and  Tommy  Seger. 

A  highlight  of  the  show  was  the 
raffing  of  eight  pairs  of  World  Series 
tickets  at  Forbes  Field. 


Increase  Common  Stock 
Of  Electrovision  Corp. 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  20.  -  Elec- 
trovision Corp.  shareholders  have 
voted  to  increase  the  authorized  num- 
ber of  the  company's  no-par  value 
common  stock  from  3,000,000  to  5,- 
000,000  shares  at  their  annual  meet- 
ing today. 

Edwin  F.  Zabel,  president,  stated 
"there  are  no  plans  presently  to  issue 
the  newly  authorized  shares.  Addi- 
tional shares  have  been  made  avail- 
able in  the  event  they  are  needed  to 
accomplish  future  acquisitions  in  ac- 
cordance with  present  expansion  and 
diversification  plans." 

Profits  from  Electrovision's  first  non- 
theatrical  activity,  Air  Cargo  Equip- 
ment Co.,  for  the  14-week  period 
since  the  date  of  its  acquisition,  were 
reported  in  excess  of  $60,000. 

Electrovision  stockholders  reelected 
its  board  of  directors  for  die  forth- 
coming year,  consisting  of  Sanford 
Drucker,  Robert  Lippert,  J.  H.  Mac- 
Intyre,  Martin  Stone  and  Zabel. 


PEOPLE 


Walter  H.  Manley,  independent 
producer  and  former  divisional  sales 
manager  for  Republic  Pictures,  has 
joined  Premiere  Films,  Inc.,  as  vice- 
president  and  sales  manager. 

□ 

Mike  Kaplan  has  been  named  Eu- 
ropean publicity  director  for  two 
forthcoming  films  of  Pennebaker,  Inc., 
"The  Naked  Edge,"  and  "Paris  Blues." 

□ 

Harold  D.  Cohen,  who  resigned 
last  week  from  Ashley-Steiner,  Inc., 
has  opened  his  own  offices  here  for 
the  representation  and  management 
of  literary,  theatrical,  television  and 
motion  picture  producers  and  talent. 

□ 

Howard  Atlee  has  been  signed  to 
work  on  column  and  special  publicity 
for  "Girl  of  the  Night,"  a  Vanguard 
Productions  films  for  Warner  Brothers 
release.  He  will  work  in  association 
with  Al  Sherman,  Vanguard  publicity 
head. 

□ 

Alice  Lee,  formerly  with  the  Allied 
Artists  office  in  Atlanta,  has  joined 
the  accounting  department  of  Buena 
Vista  there,  replacing  Christine  Turn- 
er. 

□ 

John  Pilmaier,  formerly  of  Des 
Moines,  has  joined  the  M-G-M  sales 
staff  in  Minneapolis.  The  company 
recently  added  to  its  roster  there  two 
new  bookers,  Del  Winebrenner  and 
Richard  Mrocek.  Both  of  the  latter 
are  new  to  the  film  industry. 

□ 

Bob  Capps,  for  several  years  an  out- 
side salesman  for  M-G-M  in  Jackson- 
ville, is  moving  his  family  to  Boston, 
where  he  will  take  over  new  duties 
as  assistant  branch  manager  for  the 
company. 


JET  TO  BRITAIN 

aboard  BOAC's  daily 

MONARCH 
ROLLS  ROYCE 
INTERCONTINENTAL 
707 

(fastest  of  all  big  jets) 
with  'Golden  Service' 


reservations  through  your  Travel  Agent  or 

BRITISH  OVERSEAS  AIRWAYS  CORPORATION 

Jet  and/or  jet-prop  flights  from  New 
York,  Boston,  Chicago,  Detroit,  Honolulu, 
San  Francisco,  Montreal,  Toronto. 


20th  ALWAYS  HAS  THE  GREATEST  STORY  EVER  TOLD 


George  Cukor  to 
produce  and  direct  the 
George  Axe/rod  B'way  hit! 


for  entire 

Person -To -Person  show 
on  CBS -TV  in  October! 


and  20th' s  CURRENT  SENSA  TION  is 

Bing  Crosby  •  Fabian  •  Tuesday  Weld  •  Nicole  Maurey  m"HIOH 


VOL.  88,  NO.  58 


NEW  YORK,  U.S.A.,  THURSDAY,  SEPTEMRER  22,  1960 


EDITORIAL 


TOA's  Convention 

By  Sherwin  Kane 

INHERE  was  much  about  last  week's 
annual  convention  of  Theatre  Own- 
ers of  America  in  Los  Angeles  to 
commend  and  to  make  the  event 
memorable  in  a  long  experience  with 
exhibitor  meetings. 

Not  the  least  was  the  excellent  at- 
tendance, manifest  in  both  the  regis- 
tration list  and  at  every  business  ses- 
sion, whether  an  8  A.M.  breakfast 
meeting  or  a  luncheon  session  bright- 
ened by  speakers  with  something  to 
say. 

It  was  essentially  a  convention  char- 
acterized by  the  earnestness,  enthu- 
siasm and  optimism  of  the  largest 
gathering  of  exhibitors  that  has 
turned  out  for  a  convention  in  many 
years. 

Moreover,  it  was  a  well-planned 
and  smoothly  run  convention. 

The  fact  that  no  business  was 
scheduled  after  the  luncheon  sessions 
not  only  encouraged  afternoon  attend- 
ance at  the  excellent  trade  show  in 
spacious  quarters  adjoining  the  meet- 
ing rooms,  but  was  responsible  in 
large  measure  as  well  for  the  excellent 
attendance  at  the  morning  forums  and 
business  sessions. 

For  this,  the  convention  chairmen 
and  TOA's  Joe  Alterman  and  Al 
Floersheimer  were  responsible. 

The  seminars  on  merchandising, 
censorship  and  legislation,  on  equip- 
ment and  maintenance,  concessions 
operations  and  community  relations, 
on  drive-in  operation  and  other  prac- 
tical subjects,  were  of  genuine  value 
to  the  exhibitors  who  participated  in 
them,  or  heard  the  panels  of  experts 
in  each  field.  The  information  and 
[  ideas  provided  are  readily  translatable 
I  into  box  office  dollars  and  improved 
I  operations. 

• 

Unusual  and  valuable,  too,  were  the 
contacts  afforded  with  members  of  the 
Screen  Producers  Guild  and  the 
knowledge  that  many  stars,  by  their 
own  word,  are  willing  and  anxious 
today  to  go  out  on  the  road  and  help 
exhibitors  sell  their  pictures. 

The  progress  of  the  several  plans 
for  increasing  the  supply  of  product 
to  the  theatres,  the  announcement  of 
the  Loew's  Theatres'  production  pro- 
(Continued  on  page  2) 


TELEVISION  TODAY— page  6 


Commerce  Unit  Report  to  Guide  FCC  MPA  Group  in  Plea 
While  It  Plans  'Payola'  Law  Action 


MGNl  Portland  Branch 
On  Full-Scale  Basis 


From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  21. -The  Federal  Communications  Commission  has 
announced  that  until  such  time  as  it  can  conclude  its  rule-making  procedures 
to  implement  the  new  anti-malpractices  law  it  will  interpret  and  enforce  the 

■  measure  in  the  light  of  the  House 

Commerce  Committee  report  that  ac- 
companied the  bill. 

This  states,  in  general,  that  no  spe- 
cial announcement  of  the  fact  that  a 
product  has  been  supplied  free  of 
charge  for  use  on  a  program  is  needed 
if  the  identification  of  the  product 
is  "reasonably  related"  to  the  use  of 
the  product  on  the  program. 

A  special  announcement  would  be 
needed  if  stress  (in  video  or  radio) 
were  laid  on  the  brand  name,  or  if 
some  effort  were  made  to  sell  the 
audience  on  the  product  (or  service) 
used  in  the  show.  If  there  is  payment 
(Continued  on  page  3) 


21.- 


Special  to  THE  DAILY 

PORTLAND,    Ore.,  Sept. 
Metro  -  Goldwyn  -  Mayer's  exchange 
here  will  become  a  full-scale  branch 
on  Monday. 

Since  July,  1958,  it  has  not  func- 
tioned as  a  full  branch,  as  some  of  its 
activities  were  performed  by  the  Se- 
attle office. 

Louis  Amacher  is  the  Portland 
branch  manager.  He  and  his  staff  will 
now  perform  all  normal  exchange  op- 
erations. 

The  Portland  exchange  was  never 
closed.  Shipping  and  inspections  were 
performed  and  M-G-M  kept  a  branch 
manager,  a  salesman,  and  booker  here 
in  the  interim  period. 

ASCAP  Groups  Adopt 
Resigning  Resolution 

Both  the  writers'  and  publishers' 
classification  committees  of  the  Ameri- 
can Society  of  Composers,  Authors 
and  Publishers  unanimously  adopted  a 
resolution  which  places  all  resigning 
members  on  a  "current  performance" 
basis.  This  means  that  payments  to 
resigning  members  for  works  remain- 
ing in  the  ASCAP  repertory  (and  not 
(Continued  on  page  3) 


Hartford  Pay-TV 
Petition  Studied 


Chairman  Frederick  W.  Ford  of  the 
Federal  Communications  Commission 
touched  pay-tv  only  lightly  in  a 
speech  before  the  newsmakers  lun- 
cheon of  the  Radio  and  Television 
Executives  Society  here  yesterday. 

He  acknowledged  that  the  pay-tv 
application  of  WHCT-TV,  Hartford, 
Conn.,  is  "currently  under  study"  by 
FCC.  He  said  that  the  "basis"  for  the 
application,  submitted  by  RKO-Gen- 
(Continued  on  page  2) 


Greek  Industry  Set  Records  for  '58-'59 
In  Films  Released,  Paid  Admissions 


From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  21.— A  boom  in  exhibition— both  in  number  of  pic- 
tures released  and  in  paid  admissions— was  recorded  in  Greece  during  the 
1958-59  theatrical  season.  A  record  total  of  560  features  played  first-run 
houses,  up  from  483  in  the  preceding 


season,  according  to  the  U.S.  Depart- 
ment of  Commerce. 

U.S.  share  of  the  Greek  film  market 
dipped  during  the  period.  It  fell  to 
51.61  per  cent  in  1958-59  from  55.28 
per  cent  in  the  preceding  season. 
Royalty  earnings  in  fiscal  1958  by 
U.S.  Producers  were  the  highest  on 
record.  Some  $628,255  was  remitted 
here  out  of  total  deposits  of  about 


$725,000  for  the  account  of  Amer- 
ican producers. 

As  of  July  1,  1959,  the  total  of  the 
residual  credit  balances  of  all  the 
U.S.  accounts  was  some  $185,000.  In 
the  preceding  fiscal  year,  $578,000 
was  remitted  abroad  for  films. 

Boxoffice  receipts  in  1958-59  totaled 
$9,243,362-up  about  16  per  cent  from 
(Continued  on  page  6) 


Film  Prop  Gift 
Not  'Payola,' 
FCC  Is  Told 


Said  to  Be  in  Accordance 
With  Malpractices  Law 


By  E.  H.  KAHN 

WASHINGTON,  Sept.  21.  -  Prac- 
tices which  have  been  considered  en- 
tirely normal  in  the  motion  picture  in- 
dustry for  as  much  as  half  a  century 
could  be  considered  "payola"  under 
the  terms  of  the  new  law  curbing 
malpractices  in  broadcasting,  the  Fed- 
eral Communications  Commission  was 
told  today  by  a  group  of  motion  pic- 
ture executives  who  spent  more  than 
three  hours  in  conferences  with  FCC 
officials. 

Prominent  among  such  practices  in 
the  film  industry  is  the  use  as  "props" 
in  motion  pictures  goods  supplied  free 
of  charge  by  the  manufacturers. 

The  meeting  was  scheduled  largely 
at  the  urging  of  the  Motion  Picture 
Association  of  America,  which  felt 
that  it  is  clear  that  trade  practices  in 
( Continued  on  page  3 ) 


Valentine  Davies  Now 
Academy  President 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  21.  -  Valen- 
tine Davies  now  is  officially  the  new 
president  of  the  Academy  of  Motion 
Picture  Arts  and  Sciences,  succeeding 
the  late  B.  B.  Kahane,  it  was  an- 
nounced today  following  interpretation 
of  the  AMPAS  by-laws  by  Academy 
legal  counsel  Lloyd  Wright,  Jr.,  "re- 
( Continued  on  page  2 ) 


Einfeld  to  Conduct 
Chicago  'King'  Meet 

Charles  Einfeld,  Twentieth  Cen- 
tury-Fox vice-president,  leaves  here 
today  for  Chicago  to  conduct  a  one- 
day  conference  tomorrow  with  region- 
al d'st'ibution  and  exhibition  execu- 
tives on  the  Dec.  1  world  premiere 
of  "Esther  and  the  King."  Chicago  is 
one  of  the  key  cities  in  the  simultane- 
ous international  premiere  planned  for 
(Continued  on  page  3) 


Motion  Picture  Daily 


Thursday,  September  22,  1960 


PERSONAL 
MENTION 


O  ALPH  HETZEL,  vice-president. 
AV  0f  the  Motion  Picture  Associa- 
tion and  manager  of  the  New  York  of- 
fice, returned  here  yesterday  from  a 
tour  of  Africa  and  a  visit  to  MPEA 
European  offices. 

• 

Leo  Jaffe,  Columbia  Pictures  first 
vice-president  and  treasurer,  is  ex- 
pected back  today  from  Los  Angeles, 
where  he  attended  the  funeral  of  B.  B. 
Kahane. 

• 

Marshall  Sch acker,  president  of 
Premiere  Films,  will  leave  here  on 
Oct.  1  for  Europe. 

• 

John  Wayne  will  arrive  in  Toronto 
tomorrow  from  Montreal.  He  will  be 
guest  of  honor  at  a  luncheon  of  the 
Queen's  York  Bangers  at  Old  Fort 
York  there. 

• 

Elizabeth  Lourinia,  daughter  of 
George  Lourinia,  director  of  Fabi- 
an's Mohawk  Drive-in  Theatre,  near 
Albany,  N.  Y.,  will  be  married  on 
April  16  to  Frank  Mattolace. 
• 

F.  j.  A.  McCarthy,  Universal  Pic- 
tures assistant  general  sales  manager 
and  sales  head  for  "Spartacus,"  ar- 
rived in  San  Francisco  early  this  week 
from  Buffalo. 

• 

Irving  Bubine,  vice-president  of 
Highroad  Productions,  has  returned  to 
New  York  following  10  days  of  meet- 
ings at  the  Columbia  studios  in  Hol- 
lywood. 

4Butterfield'  to  Open 
New  Arizona  Theatre 

Special  to  THE  DAILY 

PHOENIX,  Sept.  21.-The  opening 
film  set  for  the  new  Kachina  Theatre 
in  Scottsdale  will  be  the  Arizona  pre- 
miere of  "Butterfield  8,"  an  M-G-M 
release. 

The  Kachina  is  a  Harry  L.  Nace, 
Inc.,  theatre.  It  will  open  Nov.  10. 
Costing  over  a  half  million  dollars,  it  is 
designed  for  first  run  policy  and  has 
the  latest  equipment  for  extended 
hard  ticket  runs. 


Ifilmack 


—     SPECIAL  TRAILERS 


Hartford  TV 


( Continued  from  page  1 ) 
eral  and  Zenith  Badio's  subsidiary, 
Hartford  Phonevision,  was  the  com- 
mission's decision  "that  it  would  en- 
tertain requests  for  limited  three-year 
operation  of  such  systems  under  cer- 
tain conditions  in  order  to  provide 
data  on  the  basis  of  which  a  realistic 
assessment  of  the  merits  of  pay-tv 
could  be  made."  He  gave  no  inkling 
of  FCC  action. 

As  Ford  sees  it,  "the  most  impor- 
tant problem  facing  the  commission 
today"  is  UHF-VHF  television  alloca- 
tions. Though  a  number  of  alterna- 
tives have  been  considered,  he  said, 
"it  is  inescapable  that  the  only  pres- 
ent possibility  of  an  expanded  televi- 
sion system  lies  in  the  spectrum  space 
now  allocated  to  the  television  serv- 


ice. 


No  Exact  Formula 


Conceding  that  there  is  no  precise 
formula  for  gauging  the  extent  of  fu- 
ture demand  for  tv  service,  Ford 
stated  that  "it  must  be  assumed"  that 
rapid  growth  will  continue  "if  addi- 
tional channels  become  available  on 
which  stations  can  operate  on  a  com- 
petitive basis."  This  cannot  be  done 
in  the  VHF  band  unless  mileage  sep- 
aration between  stations  is  drastically 
cut  "which  will  result  in  station  cov- 
erage of  VHF  below  that  presently 
achieved  by  UHF  stations." 

A  universal  all-channel  tv  receiver 
is  the  key  to  any  solution  of  FCC's 
problem,  Ford  said,  noting  that  legis- 
lation to  require  set-makers  to  provide 
all-channel  reception  had  received  no 
action  in  the  session  of  Congress  just 
ended.  "Narrow  legislation  of  this 
type  is  essential"  if  the  industry  is  to 
grow  and  expand,  Ford  asserted,  since 
there  is  no  indication  that  manufac- 
turers will  meet  this  need  voluntarily. 

By  the  time  Congress  returns  in 
January,  he  added,  FCC  hopes  to 
"have  the  alternative  possibilities 
ready  for  presentation." 

Cites  N.  Y.  Testing  Program 

Ford  also  stated  that  FCC's  UHF 
transmission  testing  program  in  the 
New  York  City  area  is  proceeding, 
though  he  noted  that  the  test  will  not 
be  completed  "for  at  least  two  years." 
He  commented,  however,  that  receiver 
legislation  need  not  await  the  results 
"for  no  matter  what  the  ultimate 
answer  to  this  problem  may  be,  UHF 
must  play  a  vital  part  in  it." 

Ford  re-stated  his  belief  that  the  tv 
industry  can  police  itself,  saying  that 
"it  not  only  can,  but  will,  and,  in  fact, 
is  making  much  progress  in  that 
area."  He  commented,  however,  that 
FCC  receives  about  100  letters 
monthly  complaining  of  crime  and 
violence  in  broadcast  programming. 
He  went  on  to  "emphasize  once  again 
that  writers,  sponsors,  producers, 
agency  men,  station  representatives, 
and  everyone  who  touches  this  medi- 


TOT  T H  K 

Variety  Club  News 


MINNEAPOLIS  -  Winners  of  the 
recent  golf  tournament  of  Tent.  No. 
12  have  been  announced.  Balph  Green 
established  himself  as  the  club  cham- 
pion, with  Chuck  Bubinstein  as  run- 
ner-up. Harry  Ernst,  with  a  72,  was 
top  man  among  the  guests.  Other 
winners  in  various  categories  were 
Tom  Lutz,  Abe  Bergman,  Danny 
Lutz,  J.  Gaser,  Clyde  Cutter,  John 
Dunleavy,  Danny  Ferreire  and  Marve 
Engler. 

A 

BUFFALO  -  The  Variety  Club  of 
Buffalo  will  sponsor  the  opening 
night  of  the  1960-61  Buffalo  hockey 
season,  Wednesday,  Oct.  5,  at  8 
o'clock  in  Memorial  Auditorium.  All 
profits,  after  expenses,  will  go  to  the 
club's  charity,  the  Children's  Behabili- 
tation  Center  of  the  Children's  Hospi- 
tal. Before  the  game  there  will  be 
cocktails  and  a  special  dinner  in  the 
clubrooms,  starting  at  6  P.M.,  and 
following  the  game  there  will  be  danc- 
ing and  card  games  at  the  club. 

A 

ALBANY,  N.  Y.  -  The  three-story 
brick  building  of  Tent  No.  9  has  been 
placed  with  brokers  for  sale,  with  the 
proceeds  earmarked  for  the  furnish- 
ing of  new  headquarters,  the  address 
of  which  has  not  yet  been  chosen. 


EDITORIAL 


New  Policy,  Capacity 
For  Pantages  Theatre 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  21.  -  The 
seating  capacity  of  the  Pantages  Thea- 
tre here  will  be  reduced  from  2,812 
to  1,506  for  choice  view-points  in  a 
$125,000  face-lifting  job  to  prepare 
for  premiere  of  "Spartacus"  on  Oct. 
19,  which  will  be  launched  as  a  char- 
ity event  sponsored  by  the  Women's 
Guild  of  the  Cedars  of  Lebanon  Hos- 
pital. 

Benovation  will  mark  a  change  in 
the  Pantages  policy  from  continuous 
performances  to  reserved  seats,  with 
nightly  performances  and  three  mati- 


um  in  addition  to  the  licensee,  must 
be  ever-mindful  that  he  is,  in  effect, 
a  guest  in  the  homes  of  the  nation 
and  that  he  must  serve,  and  his  pro- 
grams must  serve,  the  public  interest, 
convenience  and  necessity." 

Ford  commented  that  advance  re- 
ports indicate  some  lessening  in  crime 
and  violence  in  the  coming  season 
"even  though  most  of  these  programs 
were  arranged  before  it  became  evi- 
dent that  the  public  was  aroused  on 
this  score."  He  hopes  that  "further 
progress  in  this  area  will  be  made" 
in  the  1961-62  season. 


( Continued  from  page  1 ) 
posal,  and  the  several  expositions  on  : 
pay-tv  developments,  were  of  wide- 
spread interest  and  potentially  major 
importance  to  exhibition. 

But  to  this  observer,  the  most  im- 
pressive and  significant  aspect  of  the 
convention  was  the  purposeful  and 
confident  outlook  of  the  hundreds  of 
exhibitors,  small  and  large,  from  all 
parts  of  the  country  who  were  in  at- 
tendance. 

They  made  it  apparent  they  have 
settled  upon  their  goals  and  they  are 
on  their  way. 

Davies  President 

( Continued  from  page  1 ) 
lating  to  the  unprecedented  situation 
of  a  president  passing  away  in  office." 

Wendell  Corey,  second  vice-presi- 
dent, automatically  moves  up  to  the 
first  vice-president  post  held  by 
Davies.  A  new  second  vice-president 
will  be  elected  at  a  future  meeting 
of  the  Academy  board  of  governors. 

'Young  Men'  Popularity 
Reported  Nation- Wide 

Hall  Bartlett's  "All  the  Young 
Men,"  a  Columbia  Pictures  release, 
continues  to  attract  crowds  in  all  ma- 
jor markets,  the  company  reports.  Lat- 
est figures  are  quoted  from  Kansas 
City,  Cleveland,  Cincinnati,  Detroit, 
Los  Angeles  and  Newark. 

At  the  Loew's  Midland  in  Kansas 
City,  the  Alan  Ladd-Sidney  Poitier 
starrer  grossed  $4,860  in  its  opening 
two  days.  At  Cleveland's  Hippodrome 
Theatre,  "All  the  Young  Men"  made 
$15,491  in  three  days.  The  Adams 
Theatre  in  Detroit  reports  a  gross  of 
$12,741  in  three  days  and  the  Kent 
in  Cincinnati  grossed  a  $9,351  in 
four  days. 

At  the  Paramount  Theatre  in  New- 
ark, "All  the  Young  Men"  racked  up 
$18,930  in  five  days. 

In  its  Los  Angeles  multiple  run, 
the  action-drama  grossed  $151,000  in 
13  conventional  theatres  and  nine 
drive-ins. 


Sees  America  Hurt  by 
U.  S.  Films  Overseas 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  21. -George 
Heimrich,  West  Coast  director  of  the 
National  Council  of  Churches,  told  a 
Pacific  Coast  conference  of  Methodist 
ministers  and  laymen  at  a  meeting 
here  last  night  that  the  motion  picture 
industry  is  responsible  for  a  "gross  and 
damaging  misrepresentation  of  Amer- 
ican life  overseas." 

"As  a  result,  the  most  damaging 
anti-American  propaganda  being  cir- 
culated in  Europe  and  throughout  the 
world  can  be  said  to  be  of  our  own 
making,  and  in  a  sense  more  danger- 
ous than  anything  Bussia  may  orig- 
inate," he  added. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke, 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bureau, 
Yucca- Vine   Building,   Samuel   D.   Berns,   Manager;    Telephone   HOllywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bureau,  4, 


Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  year 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  second 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N    Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign.  Single  copies,  luc. 


Thursday,  September  22,  1960 


Motion  Picture  Daily 


REVIEW: 

The  Savage  Innocents 

Franco-British-Italian  Co-Production — Paramount 


The  manners  and  mores  of  the  uncivilized  Polar  Eskimo  imposed  upon 
him  by  the  rigors  of  the  frozen  wasteland  which  he  inhabits  are  realis- 
tically presented  in  this  Franco-British-Italian  co-production,  which  has 
been  painstakingly  produced  by  Malino  Malenotti. 

An  off-screen  narrator  handles  the  documentary  elements  in  the  film 
which  are  woven  about  the  conflicts  of  a  young  married  Eskimo  couple 
with  the  laws  of  the  white  man.  The  film  has  been  expertly  directed  by 
Nicholas  Ray  from  his  own  screen  play  which  was  adapted  from  the 
novel,  "The  Top  of  the  World,"  by  Hans  Reusch. 

The  strange  (to  the  white  man,  that  is)  economic  and  social  customs 
of  the  poor  Eskimo  disclosed  in  the  film  include  their  crude  eating  habits 
and  diet  (including  raw  fish  and  worms),  the  husband's  offering  of  his 
wife  to  a  male  guest  to  "laugh"  with,  leaving  the  aged  and  helpless  to 
freeze  to  death  as  they  become  economically  unproductive,  the  killing 
of  first-born  girl  babies,  and  many  such  other  laws  and  customs  handed 
down  from  their  forefathers.  By  the  same  token,  the  laws  and  behavior 
of  the  white  man  seem  equally  strange  and  "stupid"  to  the  Eskimo. 

Anthony  Quinn  gives  a  fine  performance  as  the  Eskimo  husband  of 
Yoko  Tani,  Japanese  actress,  who  also  acts  effectively.  Anna  May  Wong 
is  well-cast  as  Miss  Tani's  mother. 

The  couple's  adventures  take  them  to  a  trading  post  where  they  have 
their  first  contact  with  the  white  man  and  his  "stupid"  customs.  When  a 
missionary  visits  his  nearby  igloo,  Quinn  offers  him  food  and  an  oppor- 
tunity to  "laugh"  with  Miss  Tani.  When  the  missionary  rejects  both  offers 
as  no  laughing  matter,  Quinn  avenges  the  "insult"  by  banging  the  mis- 
sionary's head  against  the  igloo  wall.  Too  hard  a  banging  results  in  the 
missionary's  death. 

Quinn,  Miss  Tani  and  Miss  Wong  return  north,  as  two  state  troopers 
begin  a  search  for  Quinn  as  a  murderer.  The  following  season  Miss  Tani 
gives  birth  to  a  son  in  a  much  too  realistic  episode  in  which  she  suffers 
through  the  pangs  of  childbirth  alone  and  unattended.  The  troopers 
eventually  catch  up  with  Quinn,  and  take  him  south  without  affording 
him  a  chance  to  say  goodbye  to  his  family. 

On  the  trip  back  their  sled  overturns  and  all  three  are  thrown  into 
the  water.  In  a  gruesome  scene,  one  of  the  troopers  freezes  to  death. 
Despite  the  fact  that  the  second  trooper,  whose  hands  are  frozen  stiff, 
threatens  to  take  him  back  as  his  prisoner,  Quinn  nurses  him  and  returns 
with  him  to  his  igloo  where  Miss  Tani  and  the  boy  are  struggling  to  keep 
alive. 

When  the  trooper  regains  his  strength,  Quinn  and  Miss  Tani  join  him 
in  the  long  trek  south  to  civilization  and  justice.  Growing  fond  of  the 
couple,  and  grateful  to  Quinn  for  saving  his  life,  the  trooper  implores 
them  to  return.  Quinn  insists  upon  explaining  what  happened  to  the 
judge.  Realizing  the  hopelessness  of  this  course,  the  trooper  deliberately 
insults  them  both,  and  the  bewildered  Eskimos  decide  to  return  north. 
The  dreary  topography  of  the  region  has  been  expertly  captured  by  the 
Technicolor  and  Technirama  cameras. 
Running  time,  110  minutes.  Release,  in  October. 

Sidney  Rechetnik 


Three  Trailers  Set 
For  MGM's  'Cimarron' 

Metro-Goldwyn-Mayer  has  sched- 
uled three  theatrical  trailers  for  Edna 
Ferber's  "Cimarron,"  aimed  at  provid- 
ing a  maximum  penetration  to  audi- 
ences in  advance  of  key  city,  road 
show  engagements  now  being  planned. 

In  addition  to  the  regular  trailer, 
M-G-M  has  in  work  a  special  advance 
trailer  in  featurettes  style  and  a 
teaser  trailer.  Also  the  studio  is  de- 
veloping a  variety  of  radio  and  tv 
spots  and  two  tv  featurettes. 

"Cimarron,"  produced  by  Edmund 
Grainger  and  directed  by  Anthony 
Mann,  is  slated  for  key  city  openings 
at  Christmas. 


Commerce  Unit 

( Continued  from  page  1 ) 
to  station  or  production  personnel  in 
consideration  for  product  or  service 
exposure,   an  announcement   of  the 
fact  is  required. 

FCC  is  undertaking  a  thorough  re- 
view of  the  question  of  sponsorship 
identification  of  broadcast  material.  It 
plans  to  issue  new  rules  as  soon  as 
possible.  Presumably,  conferences  on 
this  will  be  held  with  industries  in 
addition  to  motion  pictures. 

FCC  says  it  wants  to  "afford  the 
maximum  possible  guidance"  to  those 
concerned  even  before  formal  rule- 
making, which  is  usually  a  slow  pro- 
cess. 

The  FCC  staff  members  seemed 
very  interested  in  what  the  film  rep- 
resentatives had  to  say.  The  industry 
conferees,  in  turn,  were  all  pleased 
and  satisfied  with  the  opportunity  to 
explain  the  industry's  problems  and 
practices  to  the  officials. 

Present  at  the  meeting  represent- 
ing the  industry,  in  addition  to  MPA's 
Ed  Cooper,  were:  Gordon  Stulberg 
and  Russell  Karp,  Screen  Gems  (Co- 
lumbia); Donn  B.  Tatum,  Walt  Disney 
Productions;  Saul  Rittenberg,  M-G-M; 
Bernard  Dannenfeld,  Paramount;  Her- 
bert Golden,  United  Artists,  and  Har- 
old J.  Berkowitz,  Warner  Brothers. 

ATFP  Represented 

In  addition  to  these  officials  of 
MPAA  member  companies,  the  Alli- 
ance of  Television  Film  Producers, 
Hollywood,  was  represented  by  its 
president,  Richard  Jenks;  Frank  Reel, 
Ziv  Productions;  Anthony  Frederick, 
Revue  Productions,  and  Harry  Plot- 
kin,  a  Washington  attorney. 

A  number  of  high-ranking  FCC  of- 
ficials were  present.  Among  them 
were  Harold  Cowgill,  head  of  FCC's 
broadcast  bureau;  Joe  Nelson,  a  spe- 
cialist in  enforcing  the  new  law, 
Gerard  Cahill,  an  attorney  in  FCC's 
office  of  legislative  liaison,  and  Ash- 
brook  Bryant,  chief  counsel  for  the 
agency's  network  study  group. 


LeRoy  for  'Majority9 

HOLLYWOOD,  Sept.  21.  -  Mervyn 
LeRoy  will  produce  and  direct  "A 
Majority  of  One"  for  Warner  Broth- 
ers following  completion  of  his  work 
on  Columbia's  "The  Devil  at  4 
O'clock,"  which  started  shooting  on 
location  in  Hawaii  today. 


Einfeld  to  Conduct 

( Continued  from  page  1 ) 
the  picture  in  major  U.  S.  cities  and 
their  counterparts  in  Israel  for  the 
holiday. 

Among  other  things  to  be  dis- 
cussed at  the  meeting  will  be  the 
formulation  of  regional  campaign  pol- 
icy and  preparation  for  the  nationwide 
personal  appearance  tours  by  stars 
Joan  Collins,  Richard  Egan  and  di- 
rector Raoul  Walsh. 


'Table9  Here  Monday 

"The  Captain's  Table,"  a  Rank  Or- 
ganization production,  released  here 
by  20th-Fox,  will  open  at  the  68th 
St.  Playhouse  on  Monday. 


ASCAP  Groups 

(Continued  from  page  1) 

licensed  through  another  organiza- 
tion )  will  be  based  solely  on  their  per- 
formances during  the  latest  preceding 
fiscal  survey  year. 

Adams  explained  that  members 
have  the  option  to  elect  either  the 
current  performance  basis  or  to  par- 
ticipate in  ASCAP  distributions  on  a 
basis  which  takes  into  consideration 
their  length  of  membership,  the  per- 
formances of  their  compositions  as 
"recognized  works"  and  the  five-year 
average  of  their  performances,  in  ad- 
dition to  the  current  performances  of 
their  works.  The  option  to  receive 
payment  on  the  alternative  basis  will 
not  be  available  to  resigning  members. 


PEOPLE  ; 

I 

Charles  A.  Smakwitz,  zone  manager 
for  the  Stanley  Warner  Theatres  in  the 
Newark  and  New  York  zones,  has 
been  elected  president  of  the  Syracuse 
University  Alumni  Association  of 
Greater  New  York  for  the  second  | 
year. 

□ 

Chuck  Connors  has  been  named  an 
alternate  member  of  the  board  of  i 
directors  of  the  Screen  Actors  Guild, 
substituting  for  Charlton  Heston,  who 
will  be  away  from  Hollywood  for  six 
months. 

□ 

Charles  H.  Schneer,  producer,  has 
been  invited  by  the  organizers  of  the 
Cork  Film  Festival  to  participate  in  j 
the  festival's  symposium  entitled  "The  j 
Maker  Versus  the  Viewer  and  the  I 
Critic."  One  of  the  attractions  at  the 
festival   will   be    Schneer's   "The  3 
Worlds  of  Gulliver." 

□ 

Carl  H.  Goldstein  has  been  ap- 
pointed Screen  Gems'  sales  representa- 
tive in  San  Juan,  Puerto  Rico.  His 
appointment  was  announced  by  Lloyd 
Burns,  vice-president  in  charge  of  in- 
ternational  operations  of  the  Columbia  ' 
Pictures'  tv  subsidiary.  Goldstein  will 
report  to  John  Manson  III,  head  of 
Screen  Gems'  Latin  American  sales, 
who  makes  his  headquarters  in  Mexico 
City. 


Film  Prop  Not  Payola 

( Continued  from  page  1 ) 
the  film  industry  and  in  broadcasting 
are  different  and  that  an  overiy  literal  j 
interpretation  of  the  "anti-payola  law" 
might  lead  to  an  impossibly  complex  I 
situation. 

Not  a  Film  Problem 

The  motion  picture  representatives 
called  a  number  of  factors  to  the 
attention  of  the  FCC  officials  who 
will  be  in  charge  of  drafting  and  en- 
forcing regulations  under  the  new  law. 
It  was  pointed  out  that  "payola  in 
the  radio-tv  sense  was  not  a  problem  j 
in  movies. 

The  industry  was  not  mentioned  by 
the  Legislative  Oversight  Committee,  | 
whose  investigations  led  to  the  new 
law.  Furthermore,  the  industry  was  j 
not  consulted  in  the  drafting  of  the 
measure. 

I 

Hard  to  Locate  Records 

It  now  appears,  the  FCC  members 
were  told  that  a  rigid  interpretation 
of  the  law,  through  regulation,  could  j 
result  in  the  industy  becoming  a  vie-  j  j 
tim  of  its  strictness.  In  addition,  it  | 
would  seem  well-nigh  impossible  for 
some  of  the  filmed  material  now  being 
shown  on  tv  to  meet  all  of  the  law's 
demands.  Televised  entertainment  on 
films  is  not  brand  new  in  large  part, 
and  compliance  with  rigid  rules  might 
founder  on  the  simple  fact  that  rec-  j 
ords  by  now  are  either  incomplete 
or  not  available,  it  was  pointed  out. 


IMrUK  I  AIM  I  NtVV5  l"UK  I  ht  IKflUt  rKUIVI  UHbl\  | 

'The  Sundowners 


attraction  at  Ra 


'WARNER  AND  RUSSELL  V.  DOWNING: 

f  is  the  Christmas 
b  City  Music  Hall ! 


Motion  Picture  Daily 


Thursday,  September  22,  1960 


Greek  Industry 


( Continued  from  page  1 ) 
the  preceding  year.  The  U.S.  share  of 
total  admissions  declined  to  47.85  per 
cent  from  53.41  per  cent  a  year  earlier. 

Russian  participation  in  the  Greek 
market  remained  virtually  unchanged 
in  number  of  films,  but  admissions  to 
these  pictures  nearly  tripled,  reaching 
330,460  in  the  1958-59  season.  The 
Commerce  Department  reports  that 
"The  Cranes  Are  Flying,"  a  Soviet 
picture,  "scored  a  big  success  in 
Greece,  surpassed  only  by  one  U.S. 
film." 


3  Films  on  Coffee 
Free  to  TV  Stations 

A  motion  picture  series  of  three 
short  films,  devoted  to  the  subject  of 
brewing  better  coffee,  has  been  re- 
leased to  television  by  the  Coffee 
Brewing  Institute,  Inc.  Two  of  the 
films,  one  five  minutes  in  length,  the 
other  15  minutes,  deal  with  the  cor- 
rect steps  to  be  followed  in  preparing 
a  hot  coffee  beverage.  The  third  film, 
a  five-minute  featurette,  graphically 
pictures  the  methods  used  in  making 
various  types  of  iced  coffee.  The  pur- 
pose of  the  series  is  to  show  the  home- 
maker  how  to  prepare  a  good  cup  of 
coffee  every  time. 

Designed  for  'Home  Show' 

The  film  package,  specifically  de- 
signed for  tv  "home  show"  audiences, 
is  being  distributed  free  to  tv  stations 
by  Vision  Associates.  Promotion, 
which  is  being  conducted  via  a  direct 
mail  campaign  aimed  at  program  di- 
rectors and  station  managers,  features 
three  giant  coffee-colored  posters. 


'Israel  Today'  Abroad 
Very  Well  Received 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  21.  -  Paul 
Ward-Brody,  consultant  to  Eurovision 
and  director  of  Telefilm,  GMBH,  told 
the  press  at  a  Hollywood  Brown  Der- 
by luncheon  today  that  "Israel  To- 
day," 28-minute  documentary,  pro- 
logued  by  Eddie  Cantor,  received  95 
per  cent  approval  by  the  people  in 
Germany  in  its  first  telecast  and  will 
be  repeated  there  as  a  "required  view- 
ing subject  for  children"  in  a  move  to 
help  erase  intolerance  and  bigotry. 

The  film  was  produced  and  photo- 
graphed by  Martin  Murray  and  is 
expected  to  be  submitted  for  Acad- 
emy consideration  before  end  of  year. 


Television  Today 

People,  Politics,  Problems,  Profits 
Will  Be  Explored  at  NAB  Meetings 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  21. -The  National  Association  of  Broadcasters  an- 
nounced that  its  annual  fall  conferences  for  broadcasters  will  have  a  com- 
pletely new  format  this  year-a  study  in  depth  of  people  and  politics,  problems 
and  profits.  The  first  of  a  series  of  


Togas  for  Usherettes 

The  36  usherettes  who  will  direct 
patrons  for  the  reserved  seat  showings 
of  "Spartacus"  at  the  DeMille  Theatre 
here  will  wear  specially  Hollywood 
designed  togas  rather  than  the  cus- 
tomary usherette  uniform,  according 
to  Walter  Reade,  Jr.,  president  of 
Walter  Reade,  Inc.  The  toga  costumes 
are  inspired  from  those  worn  by  Jean 
Simmons,  who  plays  the  role  of 
Varinia  in  the  Bryna  Production. 


eight  separate  conferences  in  as  many 
cities  will  be  held  in  Atlanta,  Ga., 
on  Thursday  and  Friday,  Oct.  13-14, 
at  the  Biltmore  Hotel. 

The  principal  speaker  at  the  second 
day  luncheon  will  be  Noah  Langdale, 
Jr.,  president  of  the  Georgia  State 
College  of  Business  Administration.  G. 
Richard  Shafto,  executive  vice-presi- 
dent of  WIS  and  WIS-TV,  Columbia, 
S.  C,  a  member  of  the  NAB  policy 
committee,  will  deliver  the  main  ad- 
dress at  the  first  day  luncheon. 
Shafto  will  report  on  the  policy  com- 
mittee's stewardship  of  NAB's  affairs 
since  the  death  of  Association  Presi- 
dent Harold  E.  Fellows  last  March. 

Will  'Explore  in  Depth' 

Everett  E.  Revercomb,  NAB  acting 
administrator  and  secretary-treasurer, 
said  the  Atlanta  conference  and  those 
to  follow  would  "explore  in  depth" 
the  many  pressing  problems  confront- 
ing broadcasters  in  a  time  of  crisis 
and  decision.  Chief  among  these,  he 
said,  is  politics— the  science  of  gov- 
ernment, the  mechanics  of  govern- 
ment, and  their  relationship  to  the 
broadcasting  industry. 

Broadcast  management  problems, 
with  emphasis  on  the  human  factor 
and  the  relationship  between  profits 
and  people,  money  and  manpower, 
also  will  be  a  highlight  of  the  meet- 
ing, he  said. 

Roundtable  Debate  Planned 

Both  topics  will  be  the  subiect  of 
speeches,  discussion  and  roundtable 
debate  at  joint  radio-television  ses- 
sions on  the  conferences'  opening  day. 
"People  and  Profits"  will  be  the  theme 
of  the  morning  meeting;  with  "Broad- 
casters and  Politics"  on  the  afternoon 
agenda.  Howard  H.  Bell,  NAB  vice- 
president  for  industry  affairs,  will  pre- 
side at  the  morning  session.  Vincent  T. 
Wasilewski,  NAB  vice-president  for 
government  affairs,  will  preside  in  the 
afternoon. 

A  member  of  NAB's  three-man 
policy  committee  will  speak  during 
the  first  day  luncheon  at  each  con- 
ference. 

TV  and  Radio  Separated 

Separate  radio  and  television  ses- 
sions will  be  held  the  second  day  to 
give  radio  and  television  broadcasters 
an  opportunity  to  get  together  on 
problems  peculiar  to  their  own  fields. 
These  include  radio  public  relations, 
TV  information  and  the  separate  radio 
and  tv  codes.  John  F.  Meagher,  NAB 
vice-president  for  radio,  will  preside 
at  the  radio  session  and  Charles  H. 


Tower,  NAB  vice-president  for  tele- 
vision, at  the  television  session.  The 
luncheon  address  of  the  principal 
speaker  will  follow. 

Revercomb  said  speakers  for  the 
other  seven  conferences  will  be  an- 
nounced later.  The  remaining  confer- 
ences will  be  held  in  Dallas,  Tex.,  Oct. 
18-19;  in  San  Francisco,  Oct.  20-21; 
in  Denver,  Colo.,  Oct.  24-25;  in 
Omaha,  Neb.,  Oct.  27-28;  in  Wash- 
ington, D.  C,  Nov.  14-15;  in  Chicago, 
Nov.  21-22,  and  in  New  York  City, 
Nov.  28-29. 

McCollough  Is  Chairman 

In  addition  to  Shafto,  members  of 
the  NAB  policy  committee  are  Clair 
R.  McCollough,  president  and  gen- 
eral manager  of  the  Steinman  Stations, 
Lancaster,  Pa.,  chairman,  and  Merrill 
Lindsay,  executive  vice-president, 
WSOY  (AM-FM),  Decatur,  111. 


Who's  Where 


Three  new  account  executives  have  ( 
been  appointed  by  United  Artists  As- 
sociated, Inc.,  it  was  announced  by, 
Erwin  H.  Ezzes,  executive  vice-pres-  j 
ident.  Fred  Watkins  and  Frank  Le-i 
Beau  have  been  named  as  account  ex- 
ecutives for  UAA's  Dallas  office,  re- 
porting to  Dave  Hunt,  Southwest  sales;' 
manager.  Paul  Weiss  has  been  ap-  j 
pointed  to  the  Chicago  office,  and  j 
will  report  to  John  McCormick,  Mid- 1 
west  sales  manager. 

□ 

Charles  W.  Goit,  formerly  nationals 
sales  manager  of  Independent  Tele-jj 
vision  Corp.,  has  joined  20th  Century- 
Fox  Television,  Inc.,  it  was  announced; 
by  Peter  G.  Levathes,  president.  Goit, 
whose  headquarters  will  be  in  NewJ 
York,  will  assist  Levathes  in  contact! 
with   advertisers,  agencies  and  net-1 
works  on  behalf  of  Fox's  present  tv 
shows  as  well  as  new  product  now 
undergoing  preparation. 

□ 

Ned  Cramer  has  been  appointed! 
assistant  director  of  public  affairs  fori 
WCBS-TV,  it  was  announced  by 
Frank  J.  Shakespeare,  Jr.,  vice-pres-. 
ident  and  general  manager  of  the, 
station.  In  the  newly  created  position; 
Cramer  will  assist  public  affairs  direc-! 
tor  Clarence  Worden  in  developing 
and  administering  Channel  2's  com-! 
munity  service  programs,  and  in 
creating  new  programs. 


Everybody's  Going  To  Be  There ! ! 

Where? 

Yankers  Raceway. 
When? 

The  night  of  Oct.  3. 
Why? 

For  the  most  fabulous  evening  you've  ever  had. 
How  Much? 

$10  and  that  includes  admission  to  the  track  and  a 
delicious  dinner  in  the  luxurious  Empire  Terrace 
Room. 

What's  It  For? 

Variety  Club  No.  35's  Bill  Corum  Fund  to  help  handi- 
capped children  enjoy  playground  facilities  in  New 
York.  That  means  your  $10  ticket  is  tax  deductible. 

GET  UP  A  PARTY.  JOIN  THE  FUN. 

Make  your  check  payable  to  Variety  Club  and  Mail  it  Fast  to 

VARIETY  CLUB  No.  35 

1501  Broadway  New  York  City 


lOh.  88,  NO.  59 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  FRIDAY,  SEPTEMBER  23,  1960 


TEN  CENTS 


Warner  Sees  Brighter  Industry  Future  Biocfc  of  125,000 
Today  Than  Any  Time  in  Recent  Years  Technicolor 


Committees  Set 

TOA  Is  Urging 
Exhibitor  Role 
[n 'Oscar' Show 

Starts  Wheels  Turning  on 
Other  Convention  Actions 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  22.  -  Walter 
ileade,  Jr.,  and  E.  D.  Martin,  repre- 
;enting  Theatre  Owners  of  America, 
net  here  with  officials  of  the  Academy 
>f  Motion  Picture  Arts  and  Sciences 
or  a  discussion  of  closer  exhibitor 
;ontact  with  the  annual  Academy 
Wards  presentation  program  and  the 
prospects  of  including  plugs  for  cur- 
■etn  and  future  films  on  the  Acade- 
my's tv  and  radio  program  which  plays 
;o  the  largest  audience  annually. 

The  meeting  followed  a  directive 
:rom  last  week's  TOA  annual  conven- 
:ion  here  and  was  the  first  of  a  long 
list  of  post  -  convention  business  on 
which  action  is  being  or  will  be  taken 
by  TOA  in  the  immediate  future. 

An  Academy  committee  was  named 
(Continued  on  page  3) 

SMPTE  Raises  fourteen 
To  fellow  Membership 

The  Society  of  Motion  Picture  and 
Television  Engineers  will  raise  14  of 
its  members  to  Fellow  Membership 
Status  this  year,  it  was  announced 
by  a  Society  spokesman  here.  They 
are: 

Robert  C.  Rheineck,  chief  engineer, 
Blm  production  department,  CBS 
jNews,  New  York  City. 

Sigmund  J.  Jacobs,  senior  scientist, 
(Continued  on  page  6)- 

Junior  Review  Program 
To  Resume  in  Cleveland 

Special  to  THE  DAILY 
CLEVELAND,  Sept.  22.-Arrange- 
ments  are  being  made  by  the  Cleve- 
land Press,  the  Motion  Picture  Coun- 
cil of  Greater  Cleveland,  and  local 
film  distributors  to  resume  the  junior 
review  program  initiated  last  year  by 
Adrian  Awan,  20th-Fox  publicity  rep- 
resentative here  at  that  time. 
Special  screenings  are  held  on  al- 
(Continued  on  page  6) 


From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  22.-Motion  pictures  face  a  brighter  future  today 
than  at  any  time  in  recent  years,  Jack  L.  Warner,  president  of  Warner  Bros., 
said  here  today.  "At  home  and  abroad,  ic  ir>™™«r«rl  pnrtmsiasm  for  films." 


Citizens  Reopen 
Theatre  in  Toledo 

Special  to  THE  DAILY 
TOLEDO,  Iowa,  Sept.  22.  -  The 
Wieting  Theatre,  closed  for  several 
years,  has  been  reopened  through  the 
efforts  of  a  volunteer  group  of  citizens 
who  set  up  a  "community  theatre 
group"  for  the  project. 

The  campaign  to  reopen  the  thea- 
tre began  last  spring  when  a  public 
meeting  was  called  by  Mrs.  Willard 
Beadle  and  Mrs.  Charles  Maple- 
thorpe,  Jr.  The  response  was  tremen- 
dous with  persons  from  all  walks  of 
life  attending  the  meeting.  Out  of  this 
( Continued  on  page  3  ) 


there  is  increased  enthusiasm  for  films, 
he  declared.  "Not  only  are  motion 
pictures  drawing  larger  audiences  but 
they  are  the  subject  of  greater  in- 
terest and  more  discussion." 

Warner,  who  was  in  Europe  this 
summer,  said  that  wherever  he  went 
(Continued  on  page  2) 


Shares  Bought 
By  Eversharp 

To  Be  Firm's  Consultant; 
David  Baird  Buys  50,000 


Eastman  School  Here 
Cites  Skouras,  Sarnoff 

Spyros  Skouras,  president  of  20th 
Century-Fox,  and  David  Sarnoff, 
chairman  of  the  board  of  Radio  Corp. 
of  America,  were  two  of  six  leading 
American  business  executives  named 
yesterday  to  be  recipients  of  the  first 
annual  Eastman  Achievement  Awards 
( Continued  on  page  3 ) 


EDITORIAL 


Sick  Pictures  =  Sick  Industry 


.By  Martin  Quigley,  Jr. 


J 


1 


\  HE  most  disturbing  word  heard  by  exhibitors  in  Hollywood  last  week 
!  for  the  Theatre  Owners  of  America  convention  was  not  on  the  short- 


„  age  of  product  nor  on  high  costs-those  problems  have  been  present 
for  a  long  time— but  on  the  current  preoccupation  of  many  of  filmland's 
creative  workers  with  the  "sick"  picture. 

For  the  benefit  of  the  uninitiated  it  should  be  noted  that  the  "sick" 
picture  is  one  that  deals  with  unnatural  sex  in  any  of  its  assorted  forms 
or  with  morbid  suggestiveness  and  thinly  veiled  pornography. 

Let  there  be  no  mistake:  to  the  extent  that  the  American  motion  pic- 
ture industry  concerns  itself  with  "sick"  pictures  the  industry  itself  is  sick. 

A  substantial  infection  with  this  kind  of  sickness  could  lead— in  a  period 
of  time-to  the  death  of  the  theatrical  motion  picture  industry  as  it  is 
presently  constituted. 

Here  is  an  issue  that  demands  the  immediate  attention  of  everyone 
who  believes  in  the  future  of  the  theatrical  motion  picture.  It  is  not  now 
a  question  of  economics  or  survival  of  the  fittest.  It  is  a  matter  of  life 
itself. 

Too  many  "sick"  pictures  will  have  one  inevitable  result— a  dead  in- 
dustry. 

Just  how  critical  the  situation  is  may  be  judged  from  an  example  cited 
recently  by  the  head  of  a  major  studio.  "Right  now,"  he  said,  "Holly- 
wood writers  are  sitting  around  thinking  of  the  sickest  story  they  can 
imagine.  Like  having  a  brother  and  sister  marooned  on  a  desert  island. 
Then-without  showing  any  details  of  intimacies-after  a  time  have  the 
sister  pregnant." 

Efforts  are  being  made  to  include  suggestions-or  more  than  sug- 

(Continued  on  page  2) 


The  Technicolor  board  of  directors 
yesterday  approved  agreements  under 
which  175,000  shares  of  the  com- 
pany's common  stock  will  be  sold  at 
the  price  of  $8  per  share,  John  T. 
Clark,  president  and  general  manager 
announced. 

Of  the  shares,  125,000  will  be  sold 
to  Eversharp,  Inc.  and  50,000  to 
David  G.  Baird,  of  New  York.  The 
$1,400,000  proceeds  will  be  used  pri- 
marily to  provide  additional  working 
capital  for  expansion  of  activities  of 
(Continued  on  page  6) 

No  Blanket  Criticism 
Of  films:  Heimrich 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  22.-"I  have 
never  implied  that  all  American  films 
are  guilty  of  dealing  in  over-emphasis 
on  sex  and  violence  for  the  sake  of 
sex  and  violence,  thus  giving  a  false 
and  damaging  picture  of  American 
life." 

With  these  words,  George  Heim- 
rich, director  of  the  West  Coast  bu- 
reau of  the  Broadcasting  and  Film 
Commission  of  the  National  Council 
( Continued  on  page  6 ) 


Contracts  for  Cinerama 
In  Toledo  Are  Signed 

Cinerama,  Inc.  has  completed  con- 
tracts with  the  Theatre  Leasehold 
Corporation  of  Toledo,  Ohio,  for  the 
exhibition  of  Cinerama  at  the  Para- 
mount Theatre  there.  Contracts  were 
signed  by  B.  G.  Kranze,  Cinerama 
vice-president,  and  Oliver  Goshia, 
president  of  Theatre  Leasehold  Cor- 
poration of  Toledo,  and  Jack  Arm- 
strong, general  manager  and  operator 
of  the  Paramount  Theatre  in  Toledo. 

The  Toledo  premiere  will  be  held 
on  Nov.  22  and  will  be  sponsored  by 
the  Old  Newspaper  Boys'  Association. 


2 


Motion  Picture  Daily 


Friday,  September  23,  I960 


PERSONAL 
MENTION 


CHARLES  EGAN,  Motion  Picture 
Export  Ass'n.  representative  in 
the  South  Pacific  area,  has  arrived  in 
New  York  from  his  Bombay  headquar- 
ters for  a  month's  visit. 

• 

Ned  Clarke,    Buena   Vista  vice- 
president  in  charge  of  foreign  sales, 
has  left  New  York  for  London. 
• 

Ed  Svigals,  vice-president  of  the 
Trans-Lux  Distributing  Corp.,  will 
leave  New  York  on  Monday  for  the 
Coast. 

• 

Joseph  Mankiewicz,  director-writ- 
er, will  leave  here  next  week  for  Alex- 
andria, Egypt,  to  begin  work  on  the 
script  for  20th  Century-Fox's  "Jus- 
tine." 

• 

Charles  Kurtzman,  Loew's  Thea- 
tres executive,  has  returned  to  New 
York  from  Hartford,  Bridgeport  and 
New  Haven. 

• 

Harold  Wirthwein,  Allied  Artists 
Western  division  sales  manager,  be- 
came a  grandfather  for  the  sixth  time, 
when  his  daughter,  Mrs.  Robert  An- 
derson, of  Canoga  Park,  Cal.,  gave 
birth  to  a  girl,  Kathy  Leigh,  at  St. 
John's  Hospital,  Santa  Monica. 
• 

Charles  Piltz,  Stanley  Warner 
sound  engineer,  was  in  Albany,  N.  Y., 
from  here. 


EDITORIAL. 


Warner  Sees 


Kirk  Douglas  Due  Here 

Kirk  Douglas,  star  and  executive 
producer  of  "Spartacus,"  the  Bryna 
production  being  released  by  Univer- 
sal-International, will  arrive  here 
from  Hollywood  for  four  days  of  ad- 
vance promotional  activity  in  connec- 
tion with  the  world  premiere  at  the 
DeMille  Theatre  on  Oct.  6.  Mrs. 
Douglas  will  follow  Dougkis  into  New 
York  on  Wednesday  night  for  two 
days  of  advance  promotional  activity 
on  the  picture  through  the  women's 
pages  of  die  newspapers  and  through 
television  and  radio  appearances. 


NEW  YORK  THEATRES 


i —  RADIO  CITY  MUSIC  HALL — 

Rockefeller  Center  •  Ci  6-4600 

THE  DARK  AT  THE 
TOP  OF  THE  STAIRS 

ROBERT  PRESTON  •  DOROTHY  McGUIRE 
A  WARNER  BROS.  PICTURE  in  TECHNICOLOR 
ON  STAGE  "THREE  CHEERS"  &  "KOL  NIDKEI" 


(CONTINUED  FROM  PAGE  I) 

gestions— of  homosexuality,  lesbianism,  incest  and  variations  thereof. 
There  is  even  a  report  that  the  "heavy"  role  in  one  great  screen  classic 
has  been  rewritten  to  make  the  character  a  homosexual  in  order  to  put  an 
extra  "kick"  in  the  new  version. 

In  matters  of  natural  sex  the  idea  seems  to  be  to  get  more  and  more 
daring  and  provocative— as  "free"  as  the  courts  will  allow.  All  kinds  of 
"clever"  ways  are  being  found  to  include  the  strip-tease  and  nudity. 
The  notorious  freedom  of  the  Broadway  stage  was  and  is  a  freedom  of 
words.  Hollywood  pictures  plan  to  show  all  kinds  of  scenes  suggesting 
bedroom  intimacies  unthinkable  on  the  modern  stage  or  even  in  the  im- 
moral Restoration  theatre. 

Confronting  such  an  avalanche  of  "sick"  pictures  what  is  the  position 
of  the  Production  Code  and  its  Administration? 

The  answer,  in  a  word,  is  that  the  Code  and  its  Administration  are 
"sick,"  too. 

The  Code  is  "sick"  because  it  has  been  punched  full  of  holes  and 
interpreted  to  permit  what  the  letter  and  spirit  of  the  document— and 
the  record  of  more  than  two  decades  of  administration— have  always 
barred. 

THE  Administration  of  the  Code  is  "sick"  because,  despite  great 
good  will,  a  lifetime  of  experience,  and  a  splendid  record  of  achieve- 
ment, there  is  no  encouragement  in  high  places  to  do  more  than 
keep  people  out  of  jail  for  exhibitions  that  violate  local  obscenity  laws. 
Many  pressures  are  directed  in  the  way  of  compromise  and  keeping  pro- 
ducers' feelings  as  unruffled  as  possible. 

It  is  true  that,  through  the  efforts  of  the  Production  Code  Adminis- 
tration, when  pictures  reach  the  screen  they  are  less  "sick"  than  the  first 
submitted  scripts.  Of  course,  there  are  occasions  when  the  writers  sub- 
mit as  "dirty"  and  "sick"  a  script  as  possible  so  that  after  much  nego- 
tiation, and  compromise,  a  picture  will  receive  a  Code  seal  that  still 
has  plenty  of  so-called  "punch." 

Factors  that  have  hastened  the  trend  to  "sick"  pictures  in  Hollywood 
include  the  nature  of  much  of  the  popular  literary  material  and  the 
types  of  pictures  that  have  come  from  abroad.  In  recent  years  a  number 
of  foreign  films  with  an  unaccustomed  "frankness"  on  sex  and  various 
aberrations  have  enjoyed  a  surprisingly  large  American  audience.  It  is 
clearly  difficult  or  impossible  to  keep  out  of  Hollywood  pictures  scenes 
similar  to  those  in  imported  product  that  receive  both  critical  acclaim 
and  public  support.  Moreover,  one  can  hardly  keep  out  of  Hollywood 
pictures  words  in  use  in  various  U.S.  newspapers. 

MTEVERTHELESS  when  the  wrath  of  legislature  or  the  public  is 
1  aroused  it  will  be  Hollywood  films  that  will  bear  the  major  brunt 
If  of  the  attack.  In  1961,  forty-eight  of  the  fifty  state  legislatures 
are  scheduled  to  be  in  session.  In  the  majority  of  them  there  will  be 
pressures  for  some  form  of  control  of  movie  content.  These  legislatures 
will  be  in  session  when  the  current  crop  of  "sick"  pictures  now  planned 
in  Hollywood  will  be  in  release.  It  is  easy  to  imagine  what  can  happen. 

The  Supreme  Court  and  subordinate  Federal  courts,  and  all  state  and 
local  courts,  may  go  right  on  rendering  unanimously  favorable  decisions 
in  questionable  film  censorship  cases  and  still  the  industry  may  go  on 
suffering  more  and  more  hann  at  the  box  office.  The  courts  cannot  make 
the  public  buy  theatre  tickets.  The  courts  cannot  cure  a  "sick"  industry  or 
doctor  "sick"  pictures. 

This  "sickness"  can  only  be  cured  when  the  men  who  currently  dictate 
the  making  of  Hollywood  pictures  recognize  their  responsibility  to  them- 
selves, to  the  entertainment  medium,  to  the  nation  and  to  the  world. 
Others  in  the  industry  who  finance,  distribute  and  exhibit  pictures  have 
an  obligation  to  raise  their  voices  until  they  are  heard  and  the  cycle 
of  "sick"  pictures  becomes  only  an  unpleasant  memory. 

If  the  current  wave  of  "sick"  pictures  becomes  a  flood,  prepare  to  say 
goodbye  to  the  American  film  as  the  leading  mass  entertainment  of  the 
world. 


(Continued  from  page  I) 
he  found  people  eagerly  talking  about 
current  productions  and  also  looking 
ahead  to  future  pictures.  Important 
motion  pictures  of  substantial  quality 
were  credited  by  him  for  the  inten- 
sified interest  in  films,  both  in  the 
United  States  and  abroad. 

"Productions  like  'The  Nun's  Story'' 
and  'Ben-Hur'  do  far  more  thain 
earn  millions  of  dollars,"  he  said., 
"They  make  millions  of  friends  for 
film  entertainment.  It  is  pictures  of 
quality  which  stimulate  the  morion 
picture-going  habit." 

The  emergence  of  television  as  a 
full-fledged  partner  of  theatrical  mo- 
tion pictures  was  another  factor  War- 
ner cited  for  the  film  industry's  en- 
couraging prospects.  "The  period  of 
pioneering  and  uneasy  adjustment  is 
ended.  Television  today  is  an  equal 
partner  within  the  motion  picture  in- 
dustry." 

Staffs  Interchangeable 

At  Warner  Bros.,  technicians  and 
production  staffs  as  well  as  perform- 
ers are  interchangeable  and  the  same 
production  facilities  are  utilized.  "In 
the  production  of  films  for  both  thea- 
tres and  television  the  keyword  is 
quality,  and  the  prospects  for  quality 
films  are  unlimited,"  he  said. 

With  theatre  attendance,  both 
domestic  and  foreign,  reflecting  ac- 
celerated interest,  Warner  expressed 
the  opinion  that  the  motion  picture 
industry  has  every  right  to  feel  full 
confidence  in  a  rewarding  future. 

Warner  said  he  believed  his  com- 
pany's faith  in  the  healthy  condition 
of  the  film  industry  and  its  future 
progress  is  manifest  in  the  announce- 
ment of  Warner  Bros.'  immediate  and 
long-range  production  plans. 


Photo  Seminar  Set 

The  American  Society  of  Magazine 
Photographers  and  the  George  East- 
man House  jointly  announced  a  four- 
day  conference  on  photojournalism. 
Leading  photographers,  editors  and 
art  directors  will  lecture  on,  and  dis- 
cuss, photojournalism  in  all  its  as- 
pects, from  the  camera  to  the  printed 
page.  All  sessions  will  be  held  in  the 
Dryden  Theatre  of  the  George  East- 
man House,  Rochester,  N.  Y.,  Nov. 
2-5. 


'Surprise'  Book  Tie-Up 

A  softcover  pocketbook  edition  of 
"Surprise  Package,"  the  Stanley 
Donen  production  for  Columbia  Pic- 
tures release,  will  be  issued.  The  book 
is  based  on  the  Art  Buchwald  novel 
and  full  credits  for  the  film  are  in- 
cluded. Also  involved  in  the  promo- 
tion is  a  rack  card  and  a  poster,  both 
with  credits. 


fP TJpN  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwm  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke, 
Vdvertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pmky  Herman,  Eastern  Editor.  Hollywood  Bureau. 
(ucca-Vme  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bureau,  4, 
ivj  bt-r.L.e,lce?ter  ??.u?r<v  w-,  2-  H°Pe  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motion 
picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3100. 
-aDle  address:  Uuigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagher, 
I  ice-±Tesident;  ko  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  year 
;s  a  section  ot  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  second 
;iass  matter  h>ept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  iii  the  Americas  and  $i2  foreign.  Single  copies,  10c. 


Friday,  September  23,  1960 


Motion  Picture  Daily 


Singapore  Showman  is 
Olympic  Medalist,  Too 

Special  to  THE  DAILY 

SINGAPORE,  Sept.  19  (By  Air 
Mail).— Tan  Howe  Liang,  a  member 
of  the  staff  of  the  Cathay  Organisa- 
tion, Ltd.,  Singapore,  distributors  and 
exhibitors  is  an  active  and  eager  show- 
man. But  he  excels  in  other  fields,  too. 
He  has  just  returned  here  from  Rome, 


REVIEW: 

Key  Witness 


Avon— MGM 


Tan  Howe  Liang 

where  he  won  a  silver  medal  for  plac- 
ing second  in  the  lightweight  division 
of  the  weight-lifting  championship 
events. 

In  the  trials  in  Singapore  Tan  lifted 
much  more  than  the  total  poundage 
registered  by  the  Russian  champion 
and  gold  medalist  at  the  Rome  games, 
but  he  could  not  reproduce  his  best 
at  the  actual  event  and  had  to  be  con- 
tent with  second  place. 

Skouras  and  Sarnoff 

( Continued  from  page  1 ) 
in   recognition   of   their  outstanding 
contributions  to  the  progress  of  their 
industry  as  well  as  to  the  progress 
and  the  economy  of  the  country. 

The  awards  will  be  presented  this 
fall  by  the  Eastman  School  of  New 
York  City. 

The  citation  of  Skouras  said:  "Spy- 
ros  P.  Skouras  put  his  career  and  the 
solvency  of  20th  Century-Fox  Film 
Corporation  at  stake,  confident  that 
the  American  public  would  come  back 
to  movie  theatres  in  masses  as  they 
did  in  yesteryear.  While  many  movie 
makers  in  the  early  50's  stopped  mak- 
ing movies,  fearing  new  processes 
would  make  their  films  obsolete  and 
waited  for  a  sign  from  heaven  to  re- 
sume production,  Skouras  spiralled 
,  ahead.  Working  12  hours  a  day,  and 
sometimes  as  many  as  20,  Skouras' 
war  against  time  could  kill  any  man. 
As  tv  was  casting  a  heavy  shadow 
over  the  movie  industry,  Skouras  or- 
ganized showmanship  pep  rallies 
throughout  the  country,  and  came  up 
with  the  slogan  that  Movies  Are  Bet- 
ter Than  Ever.  An  immigrant  who  ar- 
rived from  Greece  in  1910,  Skouras 
saved  Hollywood  with  his  introduc- 
tion of  CinemaScope  and  other  new 
processes." 

The  Sarnoff  citation  said:  "David 
Sarnoff,  an  immigrant  industrialist, 
who  rose  from  a  telegraph  operator's 


This  is  not  an  ordinary  motion  picture;  it  does  not  qualify  for  that  ad- 
jective in  story,  theme  or  treatment.  Under  the  tight  direction  of  Phil 
Karlson,  "Key  Witness"  is  the  gripping  tale  of  the  effects  of  juvenile 
switchblade  murder  on  an  average  household. 

The  Pandro  S.  Berman  production  stars  Jeffrey  Hunter  as  Tom  Mor- 
row, who  accidentally  witnesses  the  murder  from  a  telephone  booth.  He 
hears  the  knifing  victim  name  his  assailant  and  when  the  police  arrive 
he  is  the  only  one  willing  to  give  information. 

As  a  result  of  his  following  what  he  considers  his  civic  duty,  Hunter, 
his  wife  Pat  Crowley  and  their  two  children  are  relentlessly  and  fiend- 
ishly tormented  by  a  gang  of  hoodlums,  led  by  Dennis  Hooper  as  "Cow- 
boy," the  murderer.  In  their  attempt  to  coerce  Hunter  into  changing  his 
testimony,  the  gang  tries  all  night  phone  calls,  ripping  up  his  car,  break- 
ing his  house  windows,  attacking  his  wife  and  kidnapping  his  children. 

Hunter  makes  it  to  the  witness  stand  and  is  ready  to  testify  when  his 
wife  is  beaten  up  just  outside  the  courtroom  by  Hooper's  nymphomaniac 
girl  friend,  Susan  Harrison.  This  proves  to  be  all  Hunter  can  stand  and 
he  changes  his  story  in  an  attempt  to  bring  peace  back  to  his  family  life. 

Rumblings  within  the  gang,  however,  bring  the  action  back  to  Hunter's 
home  and  at  the  conclusion  it  is  Hunter  and  a  Negro  member  of  Hooper's 
band  who  bring  all  the  delinquents  to  justice. 

There  is  a  message  in  this  Avon  Picture  which  is  clearly  stated  in  the 
prologue.  Law  without  enforcement  is  merely  a  word  and  enforcement 
without  cooperation  by  the  citizenry  is  completely  useless.  The  makers 
of  this  film  have  driven  home  their  point  with  emphasis. 

Charles  Wolcott's  music  is  not  only  completely  contemporary,  but  also 
adds  much  toward  building  the  desired  tension  in  the  screenplay  by  Al- 
fred Brenner  and  Sidney  Michaels.  Also  up-to-date  is  the  dialogue  em- 
ployed by  the  youths.  It  must  be  noted  that  this  falls  hard  on  ears 
unaccustomed  to  it  and  tends  to  take  away  from  the  effectiveness  of 
scenes  in  which  it  predominates. 

The  cast,  without  exception,  is  excellent.  There  is  an  audience  for  this 
drama  both  in  "art"  houses  which  flavor  their  schedule  with  American 
"off-beat"  productions  and  those  theatres  which  have  a  high  teen  age 
attendance. 

Running  time,  81  minutes.  Release  date,  October  1. 

W.  H.  Werneth 


key  to  president  of  the  Radio  Corpo- 
ration of  America  at  the  youthful  age 
of  39,  is  one  of  the  most  quoted  men 
in  the  U.  S.  on  the  subjects  of  tv, 
electronics,  as  well  as  the  'Cold  War.' 
The  firm's  general  manager  at  the  age 
of  30,  Sarnoff  sat  at  the  ringside  of 
the  Dempsey-Carpentier  championship 
fight  in  Jersey  City,  to  see  for  himself 
if  there  was  such  a  thing  as  a  mass 
radio  audience.  That  was  some  40 
years  ago  and  when  200,000  crystal  set 
owners  were  found  to  have  heard  the 
Dempsey  knockout  of  Carpentier  over 
the  airwaves,  RCA  plunged  into 
broadcasting  and  radio  set-making. 
Now  Sarnoff  is  not  only  the  pioneer 
and  foremost  leader  in  color  tv,  broad- 
casting and  allied  manufacturing,  but 
through  his  efforts  he  has  made  giant 
scientific  contributions  to  our  national 
defenses  as  well  as  to  other  industries 
through  RCA's  electronic  develop- 
ments." 


Skiatron  Ban  Extended 

WASHINGTON,  Sept.  22.  -  All 
trading  in  the  common  stock  of  Skia- 
tron Electronics  and  Television,  Inc., 
continues  to  be  suspended  through 
Oct.  2,  1960,  according  to  the 
Securities  and  Exchange  Commission. 


Theatre  in  Toledo 

( Continued  from  page  1 ) 

group  the  community  theatre  organi- 
zation was  formed  with  no  age  limits 
or  dues. 

Mrs.  Beadle  was  elected  head  of 
the  executive  committee.  Mrs.  Maple- 
thorpe  became  secretary,  and  Mrs. 
Virgil  Wulff,  treasurer.  All  will  serve 
three-year  terms. 

Prior  to  the  formal  opening  of  the 
theatre  last  Friday  night  a  group  from 
Theatre  Guild,  including  many  young- 
sters, gave  it  a  big  "clean-up"  job. 
Male  members  of  the  Guild  did  car- 
penter work,  including  building  the 
framework  for  a  new  wide-screen. 

Family  season  tickets  are  being 
sold  at  $20  for  one  year  and  single 
season  tickets  at  $10.  Performances 
will  be  given  on  Friday,  Saturday, 
and  Sunday  nights.  Working  person- 
nel for  operating  the  theatre  will  be 
on  a  volunteer  basis. 

The  Wieting  Theatre  is  unusual  in 
that  it  was  presented  to  Toledo  in 
1912  as  a  perpetual  trust  by  the  Wiet- 
ing family.  It  is  a  large,  red  brick, 
well-preserved  building  located  be- 
tween the  community  buildings  and  a 
library  at  the  east  end  of  Main  Street. 

Seating  capacity  is  around  400. 


TO  A  Urging 


(Continued  from  page  1) 

to  meet  with  the  TOA  committee  and 
discuss  the  subject  further.  A  joint 
announcement  of  results  is  expected 
to  be  made  at  a  later  date. 

Exhibitors  for  the  past  several  years 
have  cooperated  nationally  in  helping 
to  build  the  home  radio  and  television 
audiences  for  the  annual  Awards 
presentation  program,  using  their  the- 
atre screens  and  other  means  of  reach- 
ing the  public  to  urge  their  patrons 
to  tune  in  the  Academy  show.  At  the 
same  time,  they  have  felt  strongly 
that  the  record  audiences  they  have 
helped  to  build  should  be  exposed 
to  theatre  attractions  in  the  course  of 
the  annual  "Oscar"  program. 

Pickus  Conferences  Reported 

Albert  Pickus,  TOA  president,  who 
remained  here  this  week  to  organize 
projects  cleared  by  the  convention  for 
action,  is  reported  to  have  had  post- 
convention  conferences  with  Geoffrey 
Shurlock,  Production  Code  adminis- 
trator, and  with  officials  of  the  Screen 
Producers  Guild. 

It  was  proposed  at  the  convention 
that  company  presidents  be  included 
in  the  continuing  conferences  between 
TOA  and  SPG,  and  that  TOA  name 
committees  to  get  exhibitor  reactions 
for  SPG  on  synopses  provided  of 
proposed  pictures,  and  set  up  a  com- 
munications system  to  advise  exhibi- 
tors of  the  itineraries  of  traveling  pro- 
ducers, both  for  the  purpose  of  ex- 
changing views  and  facilitating  pro- 
motion of  producers'  current  or  com- 
ing films  through  local  media  best 
known  to  the  exhibitor. 

Pickus  also  has  designated  a  commit- 
tee, to  be  announced  later,  which  will 
evaluate  the  initial  pictures  to  be  pro- 
duced by  Alpha  Prods.,  the  newly 
formed  producing-distributing  arm  of 
Pathe  Laboratories,  for  whose  releases 
TOA  will  help  obtain  guaranteed  play- 
ing time. 

May  Retain  Ad  Agency 

Pickus  also  is  giving  consideration 
to  a  report  from  a  joint  TOA-SPG 
conference  here  which  was  critical  of 
current  film  advertising.  No  course  of 
action  has  been  determined  yet  but 
it  is  regarded  as  likely  the  two  or- 
ganizations may  ask  an  outside  adver- 
tising agency  to  prepare  sample  cam- 
paigns for  specific  releases  which  of- 
fer new  approaches  and  ideas  in  film 
advertising. 

The  Motion  Picture  Association  ad- 
vertising-publicity directors  commit- 
tee this  week  at  a  meeting  in  New 
York  took  cognizance  of  the  conven- 
tion's advertising  criticism  and  an- 
nounced its  intention  to  invite  TOA 
and  SPG  officials  to  meet  with  it  and 
discuss  their  views  on  advertising. 
Both  said  they  will  be  happy  to  meet 
with  the  MPAA  committee  but  have 
received  no  invitation  to  do  so  yet. 

(In  New  York  yesterday,  Martin 
Davis,  chairman  of  the  MPAA  adver- 
tising-publicity directors  committee, 
said  invitations  to  TOA  and  SPG  of- 
ficials to  discuss  their  views  on  film 
ads  are  in  the  mail  now.) 


From  UNIVERSAL 


Produced  and  Directed  by 


Screenplay  by 
HUGH  and  MARGARET  WlLUAMS 

from  their  Great  London  Stage  Succe; 


■  | 


for  a  GREENER  CHRISTMAS! 


6 


Motion  Picture  Daily 


Friday,  September  23,  19G 


PEOPLE 


Milton  R.  Rackmil,  president  of 
Universal  Pictures  and  Decca  Rec- 
ords, will  address  the  New  York  So- 
ciety of  Security  Analysts  on  October 
3  at  the  society's  financial  district 
headquarters  here. 

•  □ 

Martin  "Andy"  Andrews,  for  many 
years  a  writer  for  Paramount  News- 
reel  and  Metrotone  News,  has  joined 
the  staff  of  the  Institute  of  Visual 
Communication  as  writer-producer. 

□ 

George  Baily,  booker-office  man- 
ager for  M-G-M  in  Cleveland,  has 
been  promoted  to  salesman.  The  com- 
pany now  will  have  two  salesmen 
working  out  of  the  office,  a  policy 
that  had  been  dropped  about  three 
years  ago.  Dorsey  Brown  is  the  local 
sales  manager. 

□ 

Mrs.  Marcia  McLean  has  been 
named  assistant  manager  of  the  Ritz 
Theatre,  Albany,  N.  Y.,  the  first 
woman  to  hold  such  a  post  with  a 
circuit  first-run  theatre  in  that  city. 
Mrs.  McLean  served  as  night  office 
assistant  at  the  Strand  Theatre  for 
several  years,  after  having  worked  as 
booker-office  manager  in  the  Albany 
office  of  United  Artists. 


Technicolor-Eversharp  Deal 


( Continued 

the  company's  Consumer  Photographic 
Products  Division.  The  sale  of  these 
shares  will  be  completed  today. 

The  board  of  directors  also  voted 
to  engage  the  services  of  Eversharp 
as  management  consultant  for  the 
CPPD.  Eversharp  has  agreed  to  serve 
in  that  capacity  through  the  year 
1964,  and  as  full  payment  for  such 
services  has  been  granted  an  option 
to  purchase  250,000  additional  shares 
of  Technicolor  stock  at  $8  per  share. 

The  option  will  be  exercisable  when 
substantial  improvements  are  made  in 
earnings  of  the  CPPD,  which  for  the 
year  1960  is  expected  to  show  losses 
in  excess  of  $1,000,000  after  de- 
preciation and  write-off  of  pre-pro- 
duction expense.  The  option  of  Ever- 
sharp  will  become  exercisable  in  in- 
stallments, the  first  of  which  will  be- 
come exercisable  on  March  30,  1962 
as  to  62,500  shares,  if  the  CPPD  has 
shown  any  net  profit  for  1961,  and 
as  to  an  additional  62,500  shares  if 
the  net  profit  before  taxes  for  that 
year  is  $600,000  or  more. 

Additional  installments  will  become 
exercisable  in  later  years  if  the  CPPD 
shows  substantially  increased  earn- 
ings before  taxes  for  the  prior  years, 
in  accordance  with  the  following 
schedule:  62,500  shares  on  March  I, 
1963,-  if  earnings  reach  $300,000; 
62,500  on  March  1.  1964  if  earnings 


ONLY  TRAILERS 
CONTAINING  SCENES 
FROM  A  MOTION  PICTURE 

CAN  TRULY  SELL 
THAT  MOTION  PICTURE! 


Seeing  is  believing 

and  only  trailers  containing 
actual  scenes  from  your  next 
attraction  really  let  your 
patrons  see  what  is 
coming  soon. 


from  page  1 ) 
reach    $900,000;    62,500    shares  on 
March  1,  1965  if  earnings  reach  $1,- 
250,000. 

The  maximum  number  of  shares  is 
250,000  in  the  aggregate.  Each  in- 
stallment will  be  exercisable  until 
March  30,  1965  if  the  required  earn- 
ings shall  have  been  achieved  in  the 
fiscal  year  preceding  the  date  of  ex- 
ercise. 

Terms  of  the  contract  with  Ever- 
sharp  were  recommended  by  a  com- 
mittee of  independent  members  of 
the  board  of  directors  of  Technicolor. 

Clark  stated  that,  in  his  opinion, 
this  contract  assures  the  company  of 
the  best  possible  consulting  services 
in  the  operation  of  its  CPPD,  using 
the  facilities  and  trade  name  of  Tech- 
nicolor. "The  option  terms  also  as- 
sure the  maximum  incentive  to  Ever- 
sharp  to  bring  about  a  substantial  im- 
provement in  earnings  of  the  CPPD," 
he  said. 

In  heavy  trading  on  the  American 
Stock  Exchange  yesterday,  Techni- 
color stock  advance  Wz  points  to  a 
new  high  for  the  year  of  lO1/^. 

Junior  Review 

( Continued  from  page  1 ) 
ternate  weeks  in  the  20th-Fox  screen- 
ing room  for  two  selected  high  school 
students  from  all  Greater  Cleveland 
high  schools.  An  informative  talk  by 
the  representative  of  the  distributor 
whose  picture  is  being  shown  pre- 
cedes the  screening.  After  the  screen- 
ing an  open  discussion  is  held.  This 
discussion  is  tape  recorded  and  sent 
to  the  distributor  involved  in  the 
screening. 

It  is  then  the  obligation  of  the 
student  to  write  a  review  of  the  pic- 
ture for  his  high  school  paper.  After 
_  each  screening  Bea  Neufeld,  the  Press 
|  junior  editor  runs  a  story  on  the  event. 
The  school  paper  reviews  compete 
in  a  contest.  Writer  of  the  review 
judged  the  best  gets  a  trip  to  Holly- 
wood and  a  visit  to  the  studios.  Last 
year's  winner,  Steven  Farber,  17,  now 
a  senior  at  Cleveland  Heights  High 
School,  recently  returned  from  his 
prize  winning  trip  to  the  west  coast 
accompanied  by  Miss  Neufeld. 


ONLY  TRAILERS 
PREPARED  BY 
COLUMBIA  CAN 
CARRY  SCENES 
FROM  COLUMBIA 
PICTURES!  mmmm 


I  No  Blanket  Criticism 

(Continued  from  page  1) 

1  of   Churches,   clarified   the  reported 

I  statements  made  in  an  address  yes- 

1  terday  to  a  Pacific  Coast  conference 

I  of  Methodist  ministers  and  laymen. 

1  "For  years  there  have  been  many  pic- 

i  tures,"  said  Heimrich,  "which  have 

I  made  variable  contributions  to  so- 
il ciety  both  here  and  abroad.  This  office 
j  has  led  in  encouraging  public  support 

II  for  pictures  coming  out  of  Hollywood 
1  which  have  entertainment  and  moral 
if  values. 

"Such  pictures  as  "The  Diary  of 

i  Anne  Frank,"  "The  Old  Man  and  the 

j  Sea,"    "The    Ten  Commandments," 

1  "The  Nun's  Story,"  "Friendly  Persua- 

i  sion,"    "The    Bridge   on    the  River 

I  Kawi,"  "A  Man  Called  Peter,"  "The 

U  Story  of  Ruth"  and  "Ben-Hur"  are 

i  certainly  to  be  commended. 

"I  have  also  stated  on  numerous 


Will  Address  Trade  Uni 
On  Films'  Aid  to  Art 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  22.  T  Th(! 
Motion  Picture  and  Television  Goun 
oil  of  the  District  of  Columbia  wil 
hear  a  lecture  on  Sept.  27  by  Dr< 
Raymond  F.  Stites,  curator  of  educa 
tion  at  the  National  Gallery,  on  how 
a  knowledge  of  art  can  be  spread  b) 
the  use  of  films. 

A  motion  picture  entitled  "Art  ir!  S 
the  Western  World"  and  a  telefilm' 
"Time  Enough  to  See  a  World"  wil1 
be  shown  in  the   National  Gallery 
auditorium.  i 


SMPTE  Raises  14  k 

( Continued  from  page  1 ) 
research  department,  the  Naval  Ord- 
nance Laboratory,  White  Oak,  Silver'  " 
Spring,  Md.  j  uj 

Edward  P.  Ancona,  Jr.,  who  is  as 

sociated  with  the  National  Broadcast- 
ing Company  in  Burbank,  Calif.      \  «»t 
George  C.  Higgins,  associate  head|  ^ 
of  the  physics  division,  Eastman  Ko-  " 
dak  Company  Research  Laboratories. 
Rochester,  N.Y. 

Fred  J.  Scobey,  technical  director,!  lj' 
General  Film  Laboratories  Corpora- 
tion, Hollywood. 

Eldon  Moyer,  retired  senior  devel- 
opment    engineer,    Eastman    Kodak  6 
Company,  Rochester,  N.Y. 

Morton  Sultanoff,  chief,  detonation 
section,  ballistic  research  laboratories,;  4 
Aberdeen  Proving  Ground,  Md.  \t 

John  R.  Turner,  supervisor,  equip-l  is 
ment  development,  color  technology' |  k 
division,   Eastman   Kodak  Company,' 
Rochester,  N.Y.  mt 

Richard  S.  O'Brien,  director,  audio!  ti 
and  video  engineering,  CBS  Televi-i  si 
sion  Network,  New  York  City.  a 

Neal  G.  Keehn,  regional  vice-presi- 
dent,  General  Film  Laboratories,  cen-; 
tral  division,  Kansas  City,  Mo. 

Hubert  Schardin,  director,  the 
German-French  Research  Institute, 
St.  Louis,  France. 

Jerome  C.  Diebold,  executive  pro-, 
ducer,  Wilding,  Inc.,  Chicago. 

Richard  E.  Putnam,  manager,  stu-j 
dio  and  industrial  television  engineer-  j 
ing,     General     Electric  Company, 
Syracuse,  N.Y. 

Charles  W.  Wyckoff,  research  en-; 
gineer,  Edgerton,  Germeshausen  and 
Grier,  Inc.,  Needham,  Mass. 


occasions  that  I  am  personally  ac- 
quainted with  many  people  in  all 
phases  of  the  industry  who  are  deep- 
ly concerned  about  maintaining  high 
standards  of  ethics  and  morality  on 
the  American  screen. 

"However,  there  have  been  over 
the  past  few  years  too  many  motion 
pictures  being  produced  in  Hollywood 
which  over-emphasize  sex  and  vio- 
lence for  the  sake  of  sex  and  violence. 
As  a  result,  leading  authorities,  not 
only  in  this  country  but  overseas,  have 
constantly  called  the  attention  of  Hol- 
lywood the  damage  being  done  to  the 
minds  and  morals  and  living  habits  of 
viewers.  Furthermore,  such  pictures 
create  an  image  of  America  overseas 
that  is  damaging." 


MOTION  PICTURE 

DAILY 


VL.  88,  NO.  60 


NEW  YORK,  U.S.A.,  MONDAY,  SEPTEMBER  26,  1960 


TEN  CENTS 


1  >  1 T  O  R I AL  

iid  the  Rogers 
Jospital  Drive 


Hy  Sherwin  Kane 

LAG  that  has  developed  in  the 
signing  of  theatres  for  participa- 
tion in  audience  collections  for  the 
rent  Will  Rogers  Hospital  "O'Don- 
I  Memorial  Year"  drive  has  heads 
the  industry's  hospital  and  research 
oratories  worried. 

{be  Montague,  president,  and  S. 
Fabian  and  Ned  E.  Depinet,  na- 
lal  co-chairmen  of  the  combined 
a  lienee  collections  and  Christmas 
Jute  drive,  report  that  they  are  not 
j  ting  the  expected  and  very  nec- 
tary support  for  the  expansion  of 
t  research  laboratories  and  healing 
[  gram  at  the  Saranac  Lake,  N.  Y., 
Ipital. 

The  campaign  started  off  well  some 
iieks  ago,  they  say,  but  of  late  there 
li  been  a  let-up. 

• 

There  would  be  no  let-up,  this  ob- 
s  ver  is  certain,  if  the  exhibitors  of 
i  ierica  could  visit  Will  Rogers  Hos- 
I  al  and  the  members  of  the  industry 

10  are  its  patients  there,  and  see 
I  splendid  care  lavished  upon  them, 

1 1  new  hope,  the  new  life  instilled 
I  them,  and  the  gratification  with 
i!  ich  these  efforts,  made  possible  by 
ij  industry,  are  met. 
Testimonials  to  the  excellence  of 
I  atment,  the  worthiness  of  the  proj- 
||,  are  received  regularly  from  those 
1:0  have  been  its  beneficiaries.  The 

lowing  are  excerpts  from  a  letter 
:eived  recently  by  Herman  Robbins, 
le  of  the  hospital's  vice-presidents, 
m  Irving  Brickman,  projectionist  at 
ew's  State  Theatre,  White  Plains, 
for  the  past  18  years,  now  a 
tient  at  the  hospital. 

• 

f'l  want  you  to  know  that  this  hos- 
;al  is  a  godsend  to  me  and  all  the 
ler  patients,"  Brickman  wrote.  "The 
idness  and  sympathy  of  the  doctors 
d  the  warmth  and  affectionate  care 
(Continued  on  page  2) 

REVISION  TODAY— page  7 


Modern  Exhibition-Distribution  Plan 
For  Africa  to  Be  Urged  on  MPA  Board 

Special  to  THE  DAILY 

A  recommendation  that  the  American  industry  set  up  a  program  of  theatre 
construction  and  modern  film  distribution  service  for  the  new  West  African 
nations  will  be  presented  to  company  presidents  when  Eric  Johnston,  Motion 

Picture  Association  president,  reports 
to  them  at  a  meeting  being  arranged 
for  next  week  on  his  recent  inspection 
of  the  new  African  markets. 

Johnston  was  accompanied  on  the 
five   weeks   tour  by   Ralph  Hetzel, 
( Continued  on  page  2 ) 


Foreign  Exchange  Is 
Asian  Problem:  Egan 

The  continuing  shortage  of  foreign 
exchange  in  South  Asian  countries 
makes  remittances  the  chief  problem 
for  American  film  distributors  in  that 
area,  Charles  Egan,  Motion  Picture 
Export  Ass'n.  representative,  who 
headquarters  at  Bombay,  said  on 
Friday. 

Egan  is  here  for  a  month's  visit  and 
conferences  at  the  MPEA  New  York 
and  Washington  offices,  his  first  visit 
home  in  three  and  one-half  years.  He 
will  visit  Hollywood  also  before  re- 
turning to  Bombay. 

Egan  said  the  governments  of  India, 
(Continued  on  page  7) 


All-Time  Record 

Roadshows  for 
1961  Release 
Increase  to  14 


S-W  to  Appoint  Swett 
Full-Time  Albany  Head 

Alfred  G.  Swett,  who  has  been  man- 
ager of  the  Strand  Theatre  in  Albany 
for  the  past  four  years,  will  shortly  be- 
come full-time  district  manager  of  the 
Albany,  Troy  and  Utica  area  for  Stan- 
ley Warner,  it  was  reported  at  the 
( Continued  on  page  7 ) 


Novins  Is  Elected  a 
Para.  Vice-President 

The  election  of  Louis  A.  Novins  as 
a  vice-president  of  Paramount  Pic- 
tures was  announced  at  the  weekend 
by  Barney 
Balaban,  presi- 
dent. 

Novins  is 
p  r  e  sident 
of  International 
Telemeter 
Corp.,  a  divi- 
sion  of  the 
company  and 
has  served  as 
chairman  of  the 
board  of  Tele- 
meter  Mag- 
n  e  t  i  c  s,  Inc., 
since  the  latter 
corporation  was  organized  as  a  Para- 
( Continued  on  page  1 ) 


Louis  A.  Novins 


Congress  Will  Give  'Serious  Consideration' 

To  Licensing  and  Regulation  of  Radio,  TV  Nets 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  22.-The  question  of  licensing  and  regulating  radio 
and  tv  networks  will  be  seriously  considered  by  Congress  next  year,  according 
to  Rep.  Peter  F.  Mack,  Jr.  (D.,  111.),  of  the  House  Commerce  Committee. 

"Many  members  of  Congress,  including  myself,  are  convinced  that  the  Com- 
munications Act,  in  focusing  exclusively  on  the  station  licensees,  does  not 
subject  to  regulation  those  organizations  which  are  responsible  for  the  bulk 
of  programs  seen  and  heard  by  the  American  public,"  Mack  told  the  Illinois 
Broadcasters  Association  in  a  speech  delivered  at  Urbana,  111. 

Mack  also  said  that  he  favored  giving  the  Federal  Communications  Com- 
mission power  to  suspend  a  station  from  broadcasting  for  up  to  10  days. 


Six  Others  to  Be  on  Market 
At  End  of  December,  1960 


With  the  acquisition  of  the  Broad- 
way musical  "Gypsy"  by  Warner 
Brothers  this  week  and  plans  made  to 
film  it  in  70mm,  the  list  of  pictures 
already  announced  for  roadshowing  in 
1961  swelled  to  an  all-time  record  of 
14.  These  are  to  be  added  to  six  new 
ones  between  now  and  the  end  of 
December  this  year. 

The  actual  number  put  on  the  mar- 
ket by  the  end  of  next  year  could,  of 
course,  be  different.  It  could  be  small- 
er as  producers  of  some  of  the  films 
have  cautioned  that  plans  for  a  hard- 
ticket  policy  are  "tentative"  at  this 
stage.  In  addition,  some  of  the  pic- 
tures, such  as  20th-Fox's  "The  Great- 
(Continued  on  page  6) 


Industry  Heads  Assist 
B'nai  B'rith  Youth  Drive 

Leading  figures  of  the  motion  pic- 
ture industry  will  serve  as  divisional 
chairmen  for  the  1960  New  York 
youth  service  campaign  of  the  B'nai 
B'rith,  the  Jewish  service  organization. 
Abe  Schneider,  president  of  Columbia 
Pictures,  and  Sam  Rosen,  executive 
(Continued  on  page  6) 

Standard  &  Poor  Notes 
Advance  of  Film  Stocks 

Motion  picture  stocks  have  ad- 
vanced strongly  in  1960,  particularly 
in  the  past  three  months,  the  industry 
survey  firm  of  Standard  and  Poor  re- 
ports in  its  issue  of  Sept.  22  on  the 
amusement  industry. 

"Near-term  trends  within  this 
(Continued  on  page  7) 


'S 


LABORATORIES.  INC. 

f   NEW  YORK  AND  HOLLYWOOD 


Complete  facilities  for  every  film 
need  in  black  and  white  or  color 


UNIVERSAL  takes  pride  in  announci 


on  the  Seven  Pictures  Corp.  Production 


ROCK  HUDSO 


SANDRA  DEE 


written  by  STANLEY  SHAPIRO  and  MAURICE  RICHL] 


tat  production  has  started  in  Italy 


rINA  LOLLOBRIGIDA 
iOBBY  DARIN 


I 


Co-Starring 

WALTER  SLEZAK 


cted  by  ROBERT  MULLIGAN  Produced  by  ROBERT  ARTHUR 

A  UNIVERSAL-INTERNATIONAL  RELEASE 


ONLY  TRAILERS 
CONTAINING  SCENES 
FROM  A 

MOTION  PICTURE 
CAN  TRULY 
THAT  MOTION 


Hard  sell... 
soft  sell... 
there  is 

no  substitute  for 
a  scene  trailer... 

and  only  trailers 
prepared  by  COLUMBIA 
can  carry  scenes 
from  COLUMBIA  pictures! 


MOTION  PICTURE 

DAILY 


=55 

~=  I  ■  ■  ■  m 
■  ■  ■  ■  ■ 

===== 

— 

OL.  88,  NO.  61 


NEW  YORK,  U.S.A.,  TUESDAY,  SEPTEMBER  27,  1960 


TEN  CENTS 


jrcuit-Wide 


CEA  Head  Sees  'Reasonable1  Chance    TV  Gains 

Pay-TV  to  Operate  in  England  by  '64  Record  '60  Net 

For  AB-PT— 
Goldenson 


Merchandising 
*lan  Adopted 
ij  S  -  W  Circuit 

Operation  Showman's 
thoice'  to  Boost  Grosses 


There  exists  a  "reasonable  possibility"  that  England  will  have  pay-tv  by 
1964,  according  to  Alfred  Davis,  president  of  Cinematograph  Exhibitors  As- 
sociation, who  is  now  in  this  country  to  find  out  all  he  can  about  it  and  also 

to    examine   the    American  product 


Stanley  Warner  Theatres  will  put 
lo  operation  immediately  a  new 
erchandising  plan  designed  to  help 
jalize  the  greatest  box  office  poten- 
al  of  individual  pictures  through  a 
rogram  to  be  known  as  "Operation 
lowman's  Choice." 

Plans  for  the  circuit-wide  mer- 
handising  project  were  completed 
a  meeting  here  yesterday  of  all 
,:anley  Warner  zone  advertising 
len,  conducted  by  Harry  Goldberg, 
-W  advertising-publicity  director. 

Under  the  new  program,  pictures 
(Continued  on  page  3) 

Wove  to  Implement  MP  A 
Political  Fund  Drive 

Favorable  response  was  reported 
esterday  to  the  industry's  campaign 
6  support  the  party  of  their  choice 
1  announced  at  the  weekend  by 
5ric  Johnston,  president  of  the  Mo- 
ion  Picture  Association.  Exhibitor 
irganizations  are  also  considering  a 
imilar  campaign  to  enlist  the  sup- 
( Continued  on  page  2 ) 

Town's  5  Theatres  Bid 
for  Every  Picture 

Special  to  THE  DAILY 
I   MIAMI,    Sept.    26.-The  product 

Iihortage  has  forced  all  five  theatres 
;n  the  Coral  Gables  area  to  bid  against 
jach  other  for  every  release,  Lillian 
Ip.  Claughton  of  Claughton  Theatres 
( Continued  on  page  3 ) 


Carolina  Theatres 
Had  Good  Summer 

Special  to  THE  DAILY 

CHARLOTTE,  Sept.  26.  -  Sum- 
mer was  a  good  season  for  Carolina 
theatres,  executives  of  chains  head- 
quartering here  said. 

The  executives  were  quoted  in  the 
Charlotte  News  business  column 
"Trade  Talk"  as  saying  the  summer 
was  good,  though  most  admitted  it 
did  not  come  up  to  the  hot  weather 
months  of  1959. 

Tom  A.  Little  of  Consolidated 
Theatres  said  business  in  indoor 
houses  was  down  but,  generally 
speaking,  that  in  drive-ins  was  better. 

Charlie  Trexler  of  Stewart  & 
Everett  said  "June  and  July  weren't 
as  good  for  us,  but  August  was  bet- 
ter." 

An  executive  of  North  Carolina 
Theatres  Corp.,  a  United  Paramount 
affiliate,  said  "We  had  as  good  a 
summer  as  we  did  last  year." 


situation  as  it  will  affect  England. 

Davis  gave  two  main  reasons  in 
an  interview  here  for  his  pay-tv  pre- 
diction. He  noted  licenses  presently 
held  by  the  BBC  and  an  independent 
television  company  with  the  British 
government  will  both  expire  during 
that  year  and  that  an  agency  of  the 
government  studying  the  possibilities 
of  pay-tv  is  expected  to  reach  a  con- 
clusion by  that  time. 

The    English    exhibitor   head  de- 
( Continued  on  page  3 ) 


Interstate  Starts  Third 
Presidential  Patron  Poll 

Special  to  THE  DAILY 

DALLAS,  Sept.  26.  -  A  statewide 
poll  of  movie  patrons  to  ascertain 
their  choice  for  president  was 
launched  this  weekend  by  Interstate 
Circuit,  which  operates  80  Texas 
theatres  in  25  cities. 

The  poll  will  cover  a  six-week 
(Continued  on  page  3) 


TELEVISION  TODAY— page  6 


Compo  Launches  Dues  Drive  6  Months  Late; 
Had  Been  Postponed  Because  of  Strikes 

Six  months  late,  the  annual  drive  for  exhibitor  donations  to  Compo  will 
get  underway  immediately,  it  was  announced  yesterday  by  Charles  E.  Mc- 
Carthy, Compo  executive  secretary.  The  drive  was  originally  set  for  April  1, 
but  was  postponed  because  of  the  strikes  in  Hollywood.  The  announcement 
followed  agreement  by  the  general  sales  managers  committee  of  the  MPAA 
to  make  all  company  sales  forces  available  for  solicitation  of  exhibitor  dues. 

Letters  of  instruction  will  go  forward  immediately  from  all  general  sales 
managers  to  their  division,  district  and  branch  managers  to  cooperate  in  the 
campaign.  Monday,  Oct.  24,  has  been  set  as  the  date  for  the  first  exchange 
area  drive  meetings.  These  will  be  attended  by  managers  and  salesmen  of 
all  exchanges  in  each  exchange  city.  Representative  exhibitors  of  each  area 
also  will  be  asked  to  attend. 

McCarthy  also  pointed  out  that  the  six-month  delay  in  the  dues  campaign 
resulted  in  a  33  1/3  per  cent  saving  to  both  exhibitors  and  distributors  in 
their  Compo  contributions. 


Expects  3d  Quarter  to 
Surpass  '59's  $1,340,000 

Special  to  THE  DAILY 

BOSTON,  Sept.  26.  -  Record  sales 
and  earnings  for  1960  were  predicted 
for  American  Broadcasting-Paramount 
Theatres 
by  Leonard 
H.  Golden- 
son,  president, 
in  a  talk  to  the 
Boston  Society 
of  Security  An- 
alysts today. 
A  B  -  PT's  net 
operating  earn- 
i  n  g  s  last 
year  were 
$7,967,000. 

Golden- 
son  also  said 
third  quarter 

earnings  through  September  are  ex- 
pected to  be  well  ahead  of  last  year's 
$1,340,00,  continuing  the  trend  shown 
to  date  this  year. 

The  AB-PT  president  said  "tele- 
vision has  been  primarily  responsible 
for  the  improvement  shown  this  year 
(Continued  on  page  3) 


L.  H.  Goldenson 


Wometco  Will  Open 
New  Miami  Theatre 

Special  to  THE  DAILY 

MIAMI,  Fla.,  Sept.  26.  -  Special 
dedicatory  ceremonies  and  a  closed 
screening  will  highlight  pre  -  opening 
ceremonies  here  tonight  of  Womet- 
co's"  newly  finished  163rd  Street  The- 
atre, which  marks  its  official  opening 
tomorrow  with  the  presentation  of 
20th-Fox's  "High  Time." 

Wometco  president  Mitchell  Wolf- 
son  and  county  commissioner  Ben 
(Continued  on  page  3) 


DORIS  DAY  REX  HARRISON 


IN  EASTMAN  COLOR 


Motion  Picture  Daily 


Tuesday,  September  27,  19( 


PERSONAL 
MENTION 


B 


G.  KRANZE,  vice-president  of 
•  Cinerama,  Inc.,  left  here  yester- 
day with  Charles  Regan,  president 
of  the  Greater  Indianapolis  Amuse- 
ment Co.,  for  the  opening  of  "This  Is 
Cinerama"  at  Regan's  Indiana  Thea- 
tre in  Indianapolis  today. 

• 

Producer  Samuel  Bronston  has  ar- 
rived here  from  Madrid,  following 
completion  of  the  principal  filming  of 
"King  of  Kings." 

• 

James  R.  Velde,  United  Artists 
vice-president  in  charge  of  domestic- 
sales,  and  Al  Fitter,  western  division 
manager,  have  returned  here  follow- 
ing a  week  of  sales  conferences  in 
Los  Angeles,  San  Francisco  and  Seat- 
tle. 

• 

Don  Stafford,  head  of  Dixie  Thea- 
tres Corp.,  New  Orleans,  and  Mrs. 
Stafford  are  in  New  York  for  a  two- 
week  vacation. 

• 

Charles    H.    Rosenblatt,  vice- 
president  of  Intenational  Film  Dis- 
tributors, Inc.,  has  returned  here  from 
a  Central  American  business  trip. 
• 

Director  Vincent  Sherman  has  left 
for  Europe  on  a  combined  business 
trip  and  vacation  that  will  take  him  to 
London,  Paris,  and  Rome. 

• 

Henry  H.  "Hi"  Martin,  Universal 
Picture  vice-president  and  general 
sales  manager,  leaves  here  today  for 
Salt  Lake  City. 

• 

F.  J.  A.  McCarthy,  Universal  Pic- 
tures assistant  general  sales  manager, 
leaves  here  today  for  Miami. 

• 

Arthur  Cohen,  director  of  Univer- 
sal -  International  short  subjects,  has 
left  New  York  for  an  extended  trip  to 
South  Sea  Islands,  Australia,  New  Zea- 
land and  Japan.  His  trip  will  wind  up 
in  Tokyo,  where  Cohen  will  film  a 
special  feaeturette,  "Jazz  Orientale," 
for  U-I. 


NEW  YORK  THEATRES 


a —  RADIO  CITY  MUSIC  HALL— , 

Rockefeller  Center  •  Ci  6-4600 

THE  DARK  AT  THE 
TOP  OF  THE  STAIRS 

ROBERT  PRESTON  •  DOROTHY  McGUIRE 
A  WARMER  BROS.  PICTURE  in  TECHNICOLOR 
ON  STAGE  "THREE  CHEERS"  t  "KOL  NIDREI" 


Three  New  Speakers  Set 
For  ITOO  Convention 

Special  to  THE  DAILY 
COLUMBUS,  O.,  Sept.  26.-Three 
additional  speakers  have  been  an- 
announced  for  the  silver  anniversary 
convention  of  the  Independent  Thea- 
tre Owners  of  Ohio,  to  be  held  Oct. 
12  and  13  at  the  Neil  House  here. 
They  include  George  Kienzle,  director 
of  the  Ohio  State  University  of 
Journalism;  William  R.  Mnich,  presi- 
dent of  WMNI  radio,  and  Mel  Tharp, 
advertising  director  of  the  Columbus 
Dispatch. 

Kienzle  and  Mnich  will  speak  at  the 
Wedensday  afternoon  session.  Kien- 
zle's  topic  is  "New  Drive  for  Old  and 
New  Customers."  Mnich  will  speak  on 
"New  Selling  With  Radio,"  and  Tharp 
will  address  the  Thursday  merchandis- 
ing session  on  "Newspaper  Advertis- 
ing Is  Your  Business."  Ken  Prickett, 
executive  secretary,  announced  that 
the  annual  banquet,  scheduled  for 
Thursday  evening,  has  been  canceled 
so  that  delegates  will  spend  only  one 
night  away  from  business. 


Green  Dies  in  L.A. ; 
Was  IATSE  Veteran 

From  THE  DAILY  Bureau 

LOS  ANCELES,  Sept.  26.-Richard 
1  Green,  who  was  general  secretary 
and  treasurer  of  IATSE  from  1924  to 
1930,  died  here  yesterday. 

He  was  a  member  of  two  locals- 
Stage  Employees  Local  No.  2,  Chi- 
cago, from  1908;  and  the  Hollywood 
Projectionists'  Local  165,  from  1932. 

Green  got  his  start  as  a  stage  hand 
in  New  York  working  with  "Doc"  Pot- 
ter, who  had  a  vaudeville  dog  act. 


Harold  Daly,  54 

A  requiem  mass  will  be  offered  to- 
morrow for  Harold  Daly,  veteran 
RKO  Theatre  manager,  who  died  Sun- 
day at  his  home  in  the  Bronx  after 
a  brief  illness.  Services  will  be  at  the 
Church  of  St.  Vincent  Ferrer,  Lexing- 
ton Avenue  and  55th  Street,  at  10 
A.M.  Daly,  who  was  54,  is  survived  by 
his  wife;  two  children;  and  one  sister 
and  one  brother.  Daly's  last  post  was 
at  RKO,  Yonkers. 


New  Franken  Offices 
Here  and  on  Coast 

Organization  of  the  Jerry  Franken 
Company  for  advertising  and  public 
relations  with  offices  in  Hollywood 
and  New  York  has  been  announced. 
The  Franken  Co.  will  be  affiliated 
here  with  the  William  F.  Treadwell, 
Inc.,  public  relations  organization. 

Franken  resigned  recently  as  head 
of  advertising,  promotion  and  publici- 
ty for  National  Theatres  &  Television, 
Inc.,  and  National  Telefilm  Associates, 
Inc. 


'LA/  Seeks  Contributions 


large  film  Audience 

For  Democratic  Campaign  England  Is  Cited 

The  Motion  Picture  Ass'n.'s  plan 
to  enable  employes  of  member  com- 
panies to  make  contributions  to  the 
political  campaign  funds  of  the  party 
of  their  choice  is  not  the  first  politi- 
cal campaign  fund  activity  aimed  at 
film  workers. 

The  IATSE's  committee  on  politi- 
cal education  (Cope)  has  been  ac- 
tively encouraging  contributions  to 
the  Democratic  campaign  fund  ever 
since  the  AFL-CIO  endorsed  the 
Kennedy-Johnson  slate  some  weeks 
ago. 


Political  Fund 

( Continued  from  page  1 ) 
port  of  their  members  in  the  effort. 

To  implement  MPAA  plan  John- 
ston yesterday  appointed  Alfred  D. 
Geto  as  coordinator  of  the  nonpartisan 
campaign.  Geto  will  work  under  the 
direction  of  Taylor  Mills,  MPAA  pub- 
lic relations  director. 

Geto  has  had  wide  experience  in 
film  activities,  as  well  as  in  radio  and 
television.  He  formerly  was  asso- 
ciated with  Donahue  &  Coe  and 
Monroe  Greenthal  advertising  agen- 
cies. 

The  MPAA  advertising  and  pub- 
licity directors  committee,  under  the 
chairmanship  of  Martin  Davis,  will 
set  up  a  special  working  committee 
to  prepare  material  for  a  campaign 
kit  and  devise  a  means  for  effective- 
ly reaching  every  member  of  the 
production-distribution  branches  of 
the  industry.  The  campaign  kit  will 
be  made  available  to  every  depart- 
ment in  the  East  Coast  offices,  the 
West  Coast  studios  and  in  all  ex- 
changes throughout  the  country. 

Johnston  will  meet  with  both  pres- 
idential candidates  this  week.  Be- 
cause of  a  change  in  Senator  Ken- 
nedy's schedule,  Johnston  will  meet 
with  him  on  Friday  of  this  week, 
rather  than  Tuesday,  as  originally 
announced. 

Watson  Rites  Held 

NEW  ORLEANS,  Sept.  26.  - 
Funeral  services  for  Tom  Watson, 
veteran  Paramount  sales  representative 
here,  were  held  in  his  home  town, 
Memphis.  Watson,  who  died  at  54 
after  a  long  illness,  is  survived  by  his 
wife,  Lillian,  and  a  five-year-old  son, 
Tommy,  Jr. 

On  Technicolor  Board 

Willard  W.  Keith,  president  of 
Marsh  &  McLennan-Cosgrove  &  Co. 
of  Los  Angeles,  has  been  elected  to 
the  board  of  directors  of  Technicolor, 
Inc.  he  fills  the  vacancy  caused  by  the 
resignation  of  Charles  L.  McDonald. 
Keith  is  a  director  of  National  Thea- 
tres &  Television,  and  other  compa- 
nies. 


From  THE  DAILY  Bureau 

LONDON,  Sept.  23  (By  Air  Ma  J 
—"There  is  an  enormous  week 
cinema  audience,"  stresses  an  ai 
nouncement  by  the  leading  adve 
tising  film  production  companie 
Rank  Screen  Services  and  Pearl  ar  j 
Dean. 

Some  3,290  cinemas  are  operator! 
in    Britain,    says    the    report,  wii 
11,100,000  seats  sold  each  week.  0 
these,    5,800,000    are    occupied  l! 
males  and  5,300,000  by  females.  Mo  ! 
than  half  the  women  in  Britain, 
fact,  are  cinemagoers. 

Young  people  between  16  and  i 
make  up  39  per  cent  of  the  avera' 
adult  audience.  Of  the  entire  pop 
lation  between  16  and  24,  a  tr 
mendous  91  per  cent  are  cineim! 
goers.  And  of  these  over  a  quart' 
go  more  than  once  a  week. 

The  25's  to  34's  make  up  21  pjj 
cent  of  the  average  adults  audieni 
so  young  adults  as  a  whole  (16 
34)  fill  60  per  cent  of  all  cinen1 
seats  sold  to  adults.  1,230,000  peop] 
between  35  and  44  attend  the  cini! 
ma  each  week  and  this  group  forri 
14  per  cent  of  the  average  adi 
audience. 


Import  Control  Ends  U! 
Film  Exports  to  Burm; 

No  new  American  films  have  be; 
shipped  to  Burma  for  months  in  coij 
sequence  of  arrangements  made  the; 
some  time  ago  for  native  commissi! 
agents  to  assume  charge  of  appro:; 
mately  99  per  cent  of  Burma's  ill 
ports,  including  motion  pictures. 

American  distributors  contend  til' 
under  the  new  system  it  no  long 
pays  to  send  in  new  films. 

So  far  as  can  be  learned,  the  ill 
port  agencies  were  not  established 
law,  but  were  merely  proclaime 
Pakistan  has  a  similar  import  agen1 
established  but  up  to  the  present  fill, 
have  not  been  included  in  the  impo; 
over  which  it  exercises  control. 


Plato  Skouras  to  Londo 

Plato  Skouras,  one  of  the  found<ii 
of  the  newly  formed  Triton  Prodi) 
tions,  leaves  for  London  today  to  fin;- 
ize  international  production  plans  m 
the  company's  "St.  Francis  of  Assis' 
which  will  begin  filming  next  week 
lcation  sites  in  Madrid,  Florence  ail 
Assisi.    Fox    will    release    the  fill- 


FILM  AC 


SPECIAL  TRAILERS 
LEAD  THE  FIELD! 


Way  Out  In  Front  For  Quality. 
Fast  Sorvica  and  Showmanship. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feci 
Advertis.ng  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Uure;: 
Yucca-Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  HOllywood  7-214S;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau,  . 
Bear  St.  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motr 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center  New  York  2U,  <-ircje  -J"; 
Cable  address:  "Quigpubco.  New  York"  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Oaliagni; 
Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ye; 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  tame.  .Entered  as  secc-; 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreign,  bingle  copies,  it| 


jesday,  September  27,  1960 


Motion  Picture  Daily 


Pay -TV  in  England  by  1964 


( Continued 

clined  to  speculate  on  the  number 
of  channels  that  might  be  operating 
after  1964,  but  emphasized  that  "pay- 
tv  seems  inevitable."  He  said  also 
that  introduction  of  pay-tv  in  Eng- 
land would  be  a  simpler  step  than 
in  America  because  of  the  fact  that 
British  tv  now  operates  on  a  wired 
system  and  because  many  homes 
there  now  have  television  sets  on  a 
rented  basis. 

In  connection  with  the  pay-tv  ques- 
tion, Davis  will  travel  to  Etobicoke 
in  Canada  in  order  to  examine  the 
functioning  of  Paramount's  Tele- 
meter system  there.  He  believes  that 
this  will  afford  him  a  chance  to  bet- 
ter evaluate  the  future  of  pay-tv, 
in  which  he  expressed  a  personal  in- 
terest. 

Of  present  concern  also  to  Davis 
is  the  number  of  pictures  to  be  ex- 
pected from  the  American  market  in 
the  future.  To  that  end  he  will  go 
to  Hollywood  where  he  will  discuss 
the  problem  with  representatives  of 
Warners,  Columbia,  Walt  Disney, 
Paramount,  MGM,  20th-Fox,  and 
U.A. 

Speaking  of  the  present  production 
picture  in  England,  Davis  stated  that 
there  will  be  between  70  and  90 
top  quality  pictures  next  year  with 
about  20  per  cent  of  these  being  of 
American  backing.  This  figure  close- 
ly approximates  the  number  of  fea- 
tures made  last  year,  he  added. 

He  noted,  however,  that  contrac- 


from  page  1 ) 

tion  continues  in  England  with  some 
400  dieatres  closing  last  year  and  a 
report  that  50  had  been  darkened  in 
August  of  this  year. 

Davis  then  commented  on  the 
problems  of  "X"  pictures,  those 
which  by  law  exclude  the  attendance 
of  minors  under  18  years  of  age.  He 
said  that  a  definite  up-swing  in  the 
production  and  showings  of  such  films 
had  taken  place  and  that  he  felt  the 
cause  lay  in  the  fact  that  some  ex- 
hibitors simply  had  no  other  product 
to  run. 

Trend  to  Hard  Ticket 

On  the  subject  of  hard  ticket  ex- 
hibition, Davis  stated  that  there  was 
presently  a  trend  to  this  in  England. 
He  observed  that  some  five  American 
films  were  presently  being  shown  in 
London  in  this  way.  There  have  been 
no  British  pictures  to  warrant  such 
exhibition  and  Davis  added  that  he 
doubted  the  hard  ticket  pattern 
would  become  more  predominant  in 
the  near  future. 

Davis  said  he  has  been  in  con- 
tact with  Herman  Levy,  general 
counsel  of  Theatre  Owners  of  Amer- 
ica, and  with  his  help  he  intends 
to  meet  American  exhibitors  while 
traveling  across  the  country.  He  ex- 
pressed interest  in  the  problems  of 
American  exhibitors  and  their  rela- 
tion to  corresponding  troubles  in 
England. 


Move  to  Halt  Films 
in  Memphis  Schools 

Special  to  THE  DAILY 

1  MEMPHIS,    Tenn.,    Sept.    26.  - 
rperintendent   E.    C.    Stimbert  re- 
prts  the  Memphis  Board  of  Edu- 
ition  has  moved  officially  to  put  a 
lit   to   the   showing   of  entertain- 
ment    films     in     Memphis  public 
hools,  effective  Sept.  1,  1961.  He 
Ided,  however,  that  it  does  not  af- 
jct  the  showing  of  educational  film* 
;  Paid    admission    pictures  shown 
iring    school    hours   have    been  a 
.urce  of  revenue  for  principals  to 
<iy  stationery,  stamps  and  other  of- 
:e  supplies  which  are  not  provided 
r  in  the  school  board's  budget. 
It  will  be  recalled  that  15  years 
jro  the  number  that  could  be  shown 
iring  the  school  term  was  limited 
I  18.  Crincipals  themselves  cut  the 
imber  to  five  and  some  eliminated 
em  altogether  this  year. 

ylerchandising 


( Continued  from  page  1 ) 
hich  could  be  lifted  out  of  their 
ass  by  special  handling,  by  ap- 
jaling  to  specific  audiences,  or 
hich  have  in-built  angles  for  mak- 
g  possible  a  substantial  increase  in 
ie  gross,  will  be  chosen  for  con- 
intrated  attention. 

"Operation  Showman's  Choice"  is 
ie  result  of  coordinated  planning  on 

variety  of  individual  pictures  dur- 
g  the  past  two  years,  Goldberg 
dd,  which  resulted  in  the  belief  of 
ie  S-W  advertising  department,  that 
tore  pictures  would  produce  more 
loney  through  specialized  selling 
;tivaity.  The  pictures  coming  under 
Dperation  Showman's  Choice"  will 
e  selected  by  consultation  among 
ie  S-W  ad  men. 

i  Present  at  the  meeting  here  were: 
"vine  Hillman,  New  Haven;  Ed 
loth,  Newark;  Roy  Robbins,  Phila- 
elphia;  Frank  LaFalce,  Washing- 
3n;  Henry  Burger,  Pittsburgh;  and 
tarry  Mintz,  Milwaukee. 


j  Presidential  Poll 

( Continued  from  page  1 ) 
Iieriod,  closing  Nov.  3  in  order  to 
libulate  ballots  before  the  national 

■  lection  on  Nov.  8. 

\  Interstate's  first  presidential  poll 
■a   1952   accurately   forecast  Texas' 

■  wing  to  the  Republican  ticket  and 
lae  ultimate  election  of  Eisenhower. 
mhe  1956  poll  also  forecast  Eisen- 
B.ower's  reelection. 

■  Interstate  theatres  will  have  two 
Ballot  boxes  in  the  lobby,  one  for 
lach  presidential  slate.  Patrons  will 
Wleposit  their  ticket  stubs  in  the  box 
|;if  their  choice.  A  bulletin  board  in 
k.  acrli  theatre  lobby  will  keep  patrons 
Bnformed  of  the  weekly  progress  of 
J  he  poll  throughout  the  state. 

Ballots  will  be  tabulated  daily  by 
I  he    theatre    managers    and  each 
■week's  total  will  be  sent  to  Inter- 
state  headquarters   here.   After  the 
cumulative  totals  are  determined,  a 
report  will  be  sent  to  each  theatre. 


Record  Net 


( Continued  from  page  1 ) 
and  this  will  continue  to  be  the  case 
in  its  expected  growth  over  the  years 
ahead." 

He  reported  that  AB-PT's  theatre 
business  was  currently  somewhat 
behind  last  year,  due  to  the  Holly- 
wood strike  which  affected  the  release 
of  pictures,  particularly  during  the 
second  quarter. 

The  ABC  Television  Network  has 
been  showing  the  most  rapid  growth 
of  the  three  networks-a  22  per  cent 
increase  in  gross  billings  in  1959  and 
a  28  per  cent  increase  for  the  first 
seven  months  of  1960-the  largest  per- 
centage and  dollar  increase  of  all  net- 
works, Goldenson  said. 

He  predictd  that,  assuming  a  con- 
tinuation of  the  upward  movement  of 
the  economy  and  the  trend  of  ABC's 
growth,  the  ABC  Television  Network 
could  more  than  double  is  1959  bill- 
ings within  five  years. 

Commenting  on  the  improvement  in 
the  television  network  since  the  ABC 
merger  in  1953,  he  noted  that  ABC- 
TV  now  had  110  primary  affiliates 
covering  88  per  cent  of  U.  S.  televi- 
sion homes  compared  with  six  affili- 
ates and  34  per  cent  coverage  in  1953; 
that  68  hours  per  week  are  now  pro- 
grammed compared  with  12V2  hours 
per  week  seven  years  ago.  He  said 
that  from  a  weak  third  position,  ABC- 
TV  now  ranks  first  in  share  of  the 


three  network  audience  in  prime  eve- 
nings hours  in  50  measured  markets 
where  all  three  networks  have  equal 
facilities. 

Regarding  international  television, 
Goldenson  predicted  that  it  would  be 
in  operation  within  the  next  five  to 
ten  years.  He  reported  his  company's 
active  participation  in  this  field, 
through  acquisition  of  minority  inter- 
ests in  television  stations  to  date  in 
Australia,  Venezuela,  Ecuador,  Leba- 
non and  five  countries  of  Central 
America.  He  indicated  that  additional 
investments  would  be  made. 

Goldenson  also  reported  on  the  con- 
tinued progress  shown  by  the  other 
AB-PT  operations-its  own  television 
and  radio  stations  and  radio  network, 
AM-Par  Records,  Prairie  Farmer  Pub- 
lishing and  the  electronic  companies 
in  which  it  has  interests. 


'Spartacus'  Sign  Ready 

One  of  the  largest  and  most  expen- 
sive signs  to  herald  a  motion  picture 
in  some  time  has  been  completed  in 
front  of  the  DeMille  Theatre  at 
Broadway  and  47th  Street  for  "Spar- 
tacus,"  the  Bryna  production  being 
released  by  Universal  -  Interantional. 
Measuring  90  feet  by  88  feet,  it  has 
over  10,000  lamp  bulbs  and  more 
than  three  miles  of  wire  as  it  winds 
around  the  corner  with  an  auxiliary 
"Spartacus"  sign  on  an  apron  facing 
north  on  Seventh  Avenue,  which  is 
being  used  for  the  first  time  in  many 
years. 


Hearings  May  Delay 
Action  on  Pay-TV 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  26.  -  Some 
questions  have  arisen  which  appear 
likely  to  change  the  timing  of  FCC 
action  on  the  application  for  a  pay-tv 
test  in  Hartford,  Conn.  The  applica- 
tion, for  allowing  Hartford  Phonevi- 
sion,  a  subsidiary  of  RKO  General 
and  Zenith,  to  conduct  a  test  of  Pay- 
TV  over  WHCT,  may  not  be  acted  on 
until  late  in  the  year.  Earlier,  how- 
ever, the  FCC  hopes  to  hold  hearings 
on  the  general  subject  of  Pay-TV. 

As  things  stand,  there  is  some 
feeling  a  hearing  on  Pay-TV  in  gen- 
eral, followed  by  approval  of  a  speci- 
fic test  application,  might  lead  to 
strong  protests.  In  that  case,  a  time- 
consuming  series  of  hearings  might 
have  to  be  undertaken.  Under  the 
new  rules  that  FCC  can  establish, 
such  potential  problems  can  be 
short-circuited. 

If  FCC  follows  this  plan,  it  ap- 
pears as  though  the  job  of  the  op- 
ponents of  Pay-TV  will  be  made 
somewhat  more  difficult. 


5  Theatres  Bid 

( Continued  from  page  1 ) 
discloses  in  an  article  in  the  motion 
picture  section  of  the  Sunday  Miami 
News. 

"There  just  aren't  enough  pictures 
for  the  five  theatres  to  be  booked  very 
far  in  advance,"  she  explained.  "There 
are  times  when  we  don't  know  what 
we'll  be  playing  the  following  week." 

"There's  a  good  side  to  the  business, 
too,"  she  continued.  "Today  we  can 
truthfully  say  that  movie  attendance  is 
better  than  ever— when  a  picture  is 
really  good.  For  instance,  a  picture 
like  'Psycho'  would  have  been  good 
for  two  or  possibly  three  weeks  a  few 
years  ago  when  interest  in  tv  was  at 
its  height.  Now,  more  people  have 
seen  'Psycho'  than  any  picture  played 
in  the  theatre  since  it  was  built  in 
1947. 

"People  are  more  selective  today. 
They  no  longer  say,  'Let's  go  to  the 
movies.'  They  now  say,  'Let's  see 
what's  playing  at  the  movies.'  And  if 
they  don't  find  a  really  good  one,  they 
stay  home.  But  if  there  is  a  good  one, 
they  don't  let  tv,  or  anything  else, 
keep  them  away  from  it." 

She  said  the  motion  picture  indus- 
try is  definitely  on  the  upgrade,  able 
to  hold  its  own  against  any  other  form 
of  entertainment  competition.  This  is 
demonstrated,  she  said,  by  the  new 
theatres  being  built  in  Florida. 


New  Miami  Theatre 

( Continued  from  page  1 ) 
McGahey  will  be  among  the  digni- 
taries present  for  tonight's  events  for 
the  theatre,  which  is  located  in  one 
of  the  nation's  largest  shopping  cen- 
ters. Employees  of  the  center  will  be 
guests  at  the  pre-opening  activities. 

The  1,265  seat  theatre  features 
rocking-chair  type  facilities  on  the 
main  floor,  an  extra  ten  inches  of  leg 
room  between  seats  and  free  parking 
space  for  over  4,000  patrons. 


The  Success  Story  % 


FROM  HEMISPHERE  TO  HEMISPHERE...20th  HAS  SMA! 


i  'Round  The  World! 


AFTER  SMASH  AFTER  SMASH! 


a     us  by 


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sdent'iiicaiW 
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Uter  crafts^! 


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them! 


6 


Motion  Picture  Daily 


Tuesday,  September  27,  19 


Television  Today 


PEDP1E 


Leonard  Goldenson,  president  of 
American  Broadcasting  -  Paramount 
Theatres,  is  one  of  13  persons  ap- 
pointed by  President  Eisenhower  to 
the  Advisory  Committee  on  the  Arts 
for  the  proposed  National  Cultural 
Center  in  Washington,  D.C. 

□ 

Harry  A.  Rose,  who  has  been  man- 
ager of  Loew's  Majestic  Theatre  in 
Bridgeport,  Conn.,  since  1944,  has 
been  appointed  to  a  similar  post  at 
the  Alpine  Theatre  in  Brooklyn, 
N.  Y.  Mrs.  Frances  Augustine,  long- 
time assistant  to  Rose  in  Bridgeport, 
becomes  house  manager  with  his  de- 
parture. She  will  be  working  closely 
with  Alfred  Domian,  manager  of 
Loew's  Poli,  Bridgeport,  who  is  to 
supervise  the  operation. 

□ 

Phil  Haddad,  acting  manager  of 
the  Capitol  Theatre  in  Willimantic, 
Conn.,  has  been  promoted  by  Stan- 
ley-Warner to  managership  of  the 
Stage,  Manchester,  succeeding  Mrs. 
Olive  Recave,  resigned.  Gerard 
Bouchard,  formerly  assistant  manager 
at  the  Strand,  New  Britain,  replaces 
Haddad  at  Willimantic. 

□ 

Matthew  T.  Molitch  has  been  ap- 
pointed manager  of  the  Washington 
division  of  Clark  Transfer,  Inc., 
Washington,  D.C,  it  has  been  an- 
nounced by  James  P.  Clark,  president. 
Molitch  is  executive  secretary  of  the 
Film  Carriers  Conference  of  the 
American  Trucking  Ass'n. 

□ 

Jack  Partin,  film  row  veteran  of 
Portland,  Oreg.,  has  been  appointed 
sales  manager  of  United  Artists' 
Seattle  branch  office  with  offices  also 
in  Portland.  Partin  rejoins  U.A.  after 
a  seven-month  venture  in  another 
line  of  business. 

□ 

Eric  Johnston,  president  of  the 
Motion  Picture  Export  Association, 
will  receive  one  of  Japan's  highest 
decorations  tomorrow  afternoon  in 
Washington  from  His  Imperial  High- 
ness, the  Crown  Prince  of  Japan.  In 
ceremonies  to  be  held  at  the  Em- 
bassy of  Japan  at  4:30  P.M.,  the 
Crown  Prince  will  present  to  John- 
ston the  First  Class  Order  of  the 
Sacred  Treasure,  in  recognition  of 
his  contributions  to  Japanese-Amer- 
ican friendship. 

Seadler  Top  Speaker 
At  Youngstein  Fete 

Si  Seadler,  eastern  advertising 
manager  of  M-G-M  will  be  the  prin- 
cipal speaker  at  the  "Welcome  Back 
Max"  luncheon  being  tendered  by 
New  York's  Cinema  Lodge  of  B'nai 
B'rith  to  Max  Youngstein,  vice-pres- 
ident of  United  Artists  and  past  pres- 
ident of  the  Lodge,  at  the  Hotel 
Astor  on  Thursday.  Robert  K.  Sha- 
piro is  chairman  of  the  luncheon. 


Emanuel  Praises  Work 
Of  Memphis  V.  C.  Tent 

Special  to  THE  DAILY 

MEMPHIS,  Sept.  26.  The 
achievements  of  this  city's  Variety 
Tent.  No.  20  were  characterized  as 
the  kind  which  could  serve  as  an 
inspiration  and  lesson  to  all  tents  by 
Edward  Emanuel,  international  chief 
barker  of  Variety  Clubs,  in  his  for- 
mal presentation  of  the  organization's 
coveted  Heart  Award  to  the  local  unit 
yesterday. 

The  Heart  Award  plaque,  the  sec- 
ond in  its  history  to  be  won  by  the 
Memphians,  was  received  by  Chief 
Barker  Howard  Nicholson  at  cere- 
monies attended  by  many  of  the 
community's  leaders.  In  association 
with  the  University  Tennessee  the 
Memphis  tent  embarked  on  a  new 
project  aimed  at  rehabilitation  of 
children  with  heart  ailments,  and  be- 
cause of  the  outstanding  results 
achieved  since  its  establishment  it 
was  cited  by  Variety. 

Emanuel  stated  that  the  Memphis 
tent  typified  the  spirit  of  both  Va- 
riety and  of  show  business.  "This," 
he  said  "is  another  face,  another  side 
of  the  complex  personality  we  call 
show  business.  Our  deeds  are  less 
likely  to  make  headlines  and  are  not 
always  noticed.  But  let  a  star  in 
Hollywood  break  a  window  of  a 
neighbor  by  accident  and  headlines 
will  ,appear.  The  thousands  of  Va- 
riety Club  members  have  and  are 
keeping  a  promise  to  help  the  under- 
privileged and  handicapped  every- 
where. This  is  the  face  of  the  indus- 
try which  is  seen  not  by  the  public, 
but  by  unfortunate  children  day  in 
and  day  out  as  their  pain  is  alleviated, 
their  bodies  and  spirits  mended.  That 
is  our  mission,  to  make  happiness  out 
of  despair  and  not  to  be  concerned 
with  headlines." 

Sales  Drive  Saluting 
Aboaf  Gets  Underway 

A  five-week  sales  drive  saluting 
Americo  Aboaf,  Universal  Interna- 
tional Films  vice-president  and  for- 
eign general  manager— and  marking 
the  10th  anniversary  of  his  leadership 
of  U-I  overseas— got  under  way  yes- 
terday and  will  run  until  Oct.  29, 
the  conclusion  of  the  company's  fiscal 
year.  Forty  branches  throughout  the 
world  will  join  in  the  annual  sales 
push,  competing  for  top  honors  in 
billings,  bookings  and  collections.  The 
drive  will  be  captained  by  Ben  M. 
Cohn,  assistant  foreign  manager. 

The  "October  Aboaf  Month"  theme 
is  "BIG  Pictures  Mean  BIG  Grosses 
—Book  U-I!"  All  ovrseas  offices  have 
been  supplied  with  comprehensive 
drive  kits.  Office  displays  have  been 
erected,  stationery  printed  and  mail- 
ings circulated  to  attract  full  exhibitor 
attention  throughout  the  world. 

Bass  Named  V.P. 

Julian  Bass,  associated  with  Dona- 
hue &  Coe  for  the  past  16  years,  has 
been  named  a  vice-president  accord- 
ing to  an  announcement  by  E.  J. 
Churchill,  chairman  of  the  board. 


See  New  Changes 
In  Television  Code 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  26.  -  The 
television  code  board  of  the  National 
Association  of  Broadcasters  may  be 
getting  ready  to  undertake  a  fairly 
broad  revision  of  the  tv  code.  The 
group,  scheduled  to  meet  here  Oct. 
4,  is  likely  to  be  presented  with  two 
alternatives  in  regard  to  code 
changes. 

The  first  involves  a  revision  both 
in  form  and  substance,  designed  to 
reflect  changes  that  have  taken  place 
in  programming  since  the  code's  in- 
ception some  years  ago.  There  is 
some  question  whether  this  will  meet 
with  general  enthusiasm,  since  some 
people  apparently  are  reluctant  to 
make  extensive  changes  in  a  code 
which,  they  feel,  is  working  pretty 
well.  There  is  no  disposition  to  deny 
that  the  present  code  is  something 
of  a  patchwork;  in  fact,  NAB  itself 
cited  this  as  a  reason  for  reprinting 
the  document  last  July  in  a  form 
that  incorporated  all  its  many  amend- 
ments. 

The  second  alternative  proposes  a 
surface  rewriting  of  the  code.  This 
would  contemplate  no  significant 
changes  in  its  scope,  but  would  be 
directed  primarily  at  making  the 
language  consistent.  This,  it  is  felt, 
might  make  it  easier  to  limit  the  area 
of  discretion  concerning  touchy  sub- 
jects which  some  stations  may  feel 
they  have  under  the  present  code. 

Urge  TV  Editorials 
On  Regular  Basis 

Special  to  THE  DAILY 

MIAMI,  Sept.  26.  -  The  Florida 
Association  of  Broadcasters  will  urge 
its  member  stations  to  editorialize  on 
a  regular  basis,  according  to  Lee 
Ruwitch,  executive  vice-president  and 
general  manager  of  WTVJ,  Miami, 
president  of  the  association.  This  de- 
cision was  reached  by  the  board  of 
directors  of  the  FAB  at  their  meeting 
held  in  Orlando  recently. 

The  directors  reviewed  the  proce- 
dures of  editorializing  as  performed 
by  those  stations  already  including 
editorials  in  their  broadcast  sched- 
ules and  agreed  to  recommend  that 
all  responsible  Florida  stations 
should  follow  suit.  All  FAB  member 
stations  will  receive  a  kit  on  this 
subject  including  samples  of  radio 
and  television  editorials  to  be  used 
as  a  guide. 

In  other  business,  Ruwitch  read  to 
the  members  of  the  FAB  board  a 
letter  of  commendation  from  Gordon 
Dunn,  chief  forecaster  of  the  Miami 
Weather  Bureau,  on  the  "wonderful 
work  done  by  the  Florida  Defense 
Network  in  keeping  people  informed 
on  the  progress  of  Hurricane  Donna." 


Says  TV  Future  Lies  in 
Quality-Not  Pay  Systei 

Special  to  THE  DAILY 

SALT  LAKE  CITY,  Sept.  26.  ! 
John  K.  West,  vice-president  I 
NBC's  western  division,  Los  Angeldj 
said  here  that  the  future  of  televi 
sion  is  in  the  quality  of  its  prograr.  ; 
ming  and  not  in  cutting  out  cor 
mercials  in  favor  of  pay-tv. 

"The  American  public  may  nevi 
get  pay-tv,"  he  said,  "because  n 
body  is  interested  in  putting  up  ti 
millions  it  would  take  to  put  such 
program  together." 

West  was  here  in  connection  wi(J 
the  changeover  yesterday  of  telev 
sion  station  KUTV  to  the  NBC  nej 
work.  The  station  will  affiliate  wiM 
NBC  while  Columbia  Pictures'  KCPi 
will  switch  to  ABC.  West  was  a  :j 
companied  here  by  Tom  Knode,  view 
president  of  NBC  station  relation  I 
New  York. 

"Programming  is  the  heart  of  teli 
vision,"  West  said  in  an  interview 
"I  don't  think  that  much  more  ca 
be  offered  for  pay  than  is  offered  fl 
free." 

He  said  he  believes  the  public  hi| 
accepted  the  fact  that  their  tv  entei 
tainment   will    be   accompanied  H 
commercials.    "I    also    doubt,"  fl 
added,   "that   the   American  peop 
will  pay  to  stay  home." 

He   said   that   although  westen 
are    still    a   favorite   of   the  publ 
there  will  be  fewer  on  NBC  ne:' 
year  than  ever  before. 

Color  programming  will  be  doub 
that  of  last  year,  according  to  m 
NBC  executives.  He  said  that  salr 
of  color  sets  were  up  300  per  cei! 
over  last  year  and  he  felt  the  ult 
mate  in  tv  programming  would  t 
in  color. 

West  addressed  a  luncheon  meej 
ing  of  the  Salt  Lake  Lions  Club  an: 
a   dinner   meeting   for  KUTV  en 
ployes   to   welcome   them   into  th| 
NBC  family. 

Paramount  Executives 
To  Coast  for  Meets 

Paramount  executives  Barney  Bal; 
ban,  president,  Paul  Raibourn,  vicn 
president,  George  Weltner,  vice-prej 
ident  in  charge  of  world  sales,  anj 
Russell  Holman,  eastern  producticj 
manager,  have  arrived  in  Hollywoc 
from  New  York  for  product  confei 
ences  with  Jack  Karp,  head  of  Par; 
mount  studios,  and  Martin  Rackin  i 
charge  of  production. 


EAST  COAST 

MOTION  PICTURE  PRODUCTION, 
EDITORIAL  and  TECHNICAL  SERVICES 

R  FOR  BETTER  FILMS 

CREATIVE  EDITING  AND  COMPLETE 
PERSONAL  SUPERVISION 
JOSEPH  JOSEPHSON  45  West  45th  St. 

Circle  6-2146  New  York  36 


7*9 


lorn  tfa  s&u  cvaicUvuiljh  -^uiM^w^^ 


UNSOLICITED  IN-FLIGHT  LETTER 


FROM  MR.  H.  HILLARO,  NATIONAL  STORE  COORDINATOR,  RAVCO  AUTO  SEAT  COVER  CO.,  PARAMUS.  N. 


Our  Pilots,  Mr.  Hillard,  are  another  of  the 
reasons  why  American  Airlines  is  first  choice 
of  experienced  travelers.  There  are  1,750  of 
them;  many  are  15  and  20-year  veterans— 
multi-million-mile  Captains.  Each  follows 
a  rigid  apprenticeship  with  continuing  com- 
pany and  government  examinations.  They 
are  the  elite  AMERICAN  AIRLINES 

of  the  Jet  Age .  America's  Leading  Airline 


This  is 

TH€  Y€AK  OF 


TH€S€  AR€  THG  TH€ATR€S  .  .  . 
TH€5€  AR€  TH€  OF>€NING  DAT€S 
THIS  IS  TH€  GR6AT  ROAD  SHOW 


ON 


New  York  City 

DeMILLE  Theatre 

October  6 

Chicago 

McVICKERS  Theatre 

October  13 

r\ c  A  nnoloo 
LUo  /-\liyt?lt/0 

RKO  PANTARFS 

I  \ i  \\j  rrAl  \l  l  AA  vJ  l_ o 

Boston 

ASTOR  Theatre 

October  27 

Philadelphia 

GOLDMAN  Theatre 

November  2 

Detroit 

MADISON  Theatre 

November  3 

Pittsburgh 

NIXON  Theatre 

December  22 

Cleveland 

PALACE  Theatre 

December  22 

Cincinnati 

RKO  GRAND  Theatre 

December  22 

Atlanta 

ROXY  Theatre 

December  22 

St.  Louis 

ESQUIRE  Theatre 

December  22 

Houston 

DELMAN  Theatre 

December  22 

Toronto 

LOEWS  UPTOWN 

December  22 

Technjcol 


1         riAMA"!1  70       Lenses  by  Pan  a  vision  •  A  Bryna  Production  /  A  Universal-International  Release 


MOTION  PICTURE 


)L.  88,  NO.  62 


NEW  YORK,  U.S.A.,  WEDNESDAY,  SEPTEMBER  28,  1960 


TEN  CENTS 


British  Visitor  Says  Product  Shortage 
Biggest  Exhibitor  Problem  Over  There 

By  SIDNEY  RECHETNIK 

The  product  shortage  is  England's  major  exhibition  problem,  just  as  it  is 
in  America,  according  to  Jack  E.  Wright  of  the  Savoy  Theatre,  Brighton, 
champion  manager  of  Associated  British  Cinemas  for  1959. 

"Of  course,"  Wright  said  at  the 


t  Hotel  Astor 

Annual  Compo 
leeting  Here 
)  n  Oct.  25 

\inimum  Pay,  Censorship, 
lections  Head  Agenda 


The  annual  meeting  of  the  Coun- 
of  Motion  Picture  Organizations 
ill  be  held  Tuesday,  Oct.  25,  at  the 
otel  Astor,  it  was  announced  yester- 
ly  by  Charles  E.  McCarthy,  Compo 
ecutive  secretary. 

Because  of  exhibitor  interest  in  pos- 
( Continued  on  page  3 ) 


hree  Additions  to 
Emmy'  Categories 


TV's  highest  award,  the  "Emmys" 
the  National  Academy  of  Television 
rts  and  Sciences,  will  be  awarded  in 
bstantially  the  same  categories  this 
jar  as  last.  The  decision  to  retain 
;e  previous  structure,  with  only  three 
Jnificant  additions,  was  one  of  sev- 
al  made  by  the  Academy's  board  of 
ustees  at  their  meetings  held  last 
eekend  in  Phoenix,  Ariz. 
Harry  S.  Ackerman,  the  National 
(Continued  on  page  6) 


Ley  City  Christmas 
)penings  for  'Greener' 

'The  Grass  Is  Greener,"  Grandon 
■-oduction  starring  Cary  Grant, 
eborah  Kerr,  Robert  Mitchum  and 
ian  Simmons,  which  Universal-Inter- 
itional  is  releasing,  will  have  its 
prld  premiere  at  the  Astor  Theatre  in 
ew  York,  launching  a  series  of  key 
ty  Christmas  openings. 

Henry  H.  "Hi"  Martin,  vice-presi- 
snt  and  general  sales  manager  of 
niversal,  said  the  company  will 
unch  "Grass"  with  an  all-out  adver- 
sing  and  promotional  campaign  sim- 
ar  to  the  one  accorded  "Operation 
etticoat"  last  Christmas. 


ELEVISION  TODAY— page  6 


Screen  Gems'  Post  '48 
Talks  Called  Tentative 

Screen  Gems  has  begun  discus- 
sions with  key  television  stations  con- 
cerning terms  for  275  of  Columbia's 
post- 1948  films,  but  no  deals  have 
been  made  yet,  a  spokesman  said 
yesterday.  The  discussions,  he  added, 
are  more  or  less  exploratory  in  nature. 

Abe  Schneider,  Columbia  presi- 
dent, said  some  time  ago  that  Co- 
lumbia was  in  no  hurry  to  begin 
selling  its  post-'48  films,  but  de- 
finitely contemplated  doing  so  at  a 
propositious  time. 

Ci pes  to  Handle  21 
Col.  Films  for  TV 

Columbia  Pictures  has  named  Jay 
H.  Cipes  exclusive  agent  for  the  re- 
lease to  United  States  television  of 
certain  of  its  specialized  pictures,  the 
company  announced  yesterday. 

The  films,  21  in  number,  most  of 
which  were  produced  since  1955, 
(Continued  on  page  3) 


Quigley  Publications  offices  here 
yesterday,  "we  draw  more  upon  our 
own  studios  than  do  the  exhibitors 
in  the  United  States.  British-made 
comedies  have  been  very  successful 
since  the  War." 

Wright,  accompanied  by  his  wife, 
will  conclude  a  fortnight's  visit  to 
New  York  when  he  flies  back  to  Lon- 
don tomorrow.  He  won  the  trip  as 
an  award  for  his  winning  the  A. B.C. 
managers'  competition  in  which  some 
( Continued  on  page  3 ) 


At  NAB  Meeting 

Will  Evaluate 
Post-'48s  by 
Code  Standards 


Exhibitor  Groups  Back 
Get-Out-Vote  Program 

A  number  of  exhibitor  organizations 
are  participating  now  in  the  American 
Heritage  program  to  get  out  the  vote 
for  the  November  elections,  and  most 
of  these  look  with  favor  on  the  Motion 
Picture  Ass'n.  plan  to  facilitate  cash 
contributions  by  industry  employes  to 
the  campaign  funds  of  the  party  of 
their  choice. 

Theatre  Owners  of  America,  one  of 
those  cooperating  with  American 
Heritage,  said  it  has  received  MPAA's 
( Continued  on  page  3 ) 


AB-PT  May  Drop  About  100  More  Theatres, 
Leaving  Total  of  350-400;  Goldenson  Says 

American  Broadcasting-Paramount  Theatres  expects  to  continue  eliminating 
unprofitable  theatres  until  its  operations  have  been  reduced  to  between  350 
and  400  houses,  Leonard  Goldenson,  president,  disclosed. 

The  company's  holdings  now  total  480  theatres.  AB-PT  has  followed  a 
policy  of  eliminating  marginal  operations  for  many  years,  but  Golden's  dis- 
closure was  the  first  indication  of  an  approximate  terminal  stage. 

The  AB-PT  head  also  revealed  that  directors  of  the  company  may  con- 
sider paying  a  dividend  in  stock  in  November,  instead  of  a  cash  extra,  in 
order  to  maintain  a  strong  cash  position.  AB-PT  has  been  paying  a  dollar 
annually. 

Goldenson  had  predicted  record  earnings  for  the  current  quarter  ending 
this  week  and  for  the  year,  in  a  talk  to  the  Boston  Society  of  Security  Analysts 
on  Monday.  He  said  television  operations  would  account  for  the  gains  in  this 
and  subsequent  years. 

AB-PT's  net  earnings  for  the  first  six  months  of  the  year  were  $5,653,000, 
compared  with  $3,886,000  for  the  corresponding  period  last  year.  Goldenson 
said  third  quarter  net  will  be  substantially  ahead  of  1959's  $1,340,000  op- 
erating profit  and  $1,522,000,  after  including  sales  of  assets. 


See  Possibility  of 
Editing  by  Stations 


By  E.  H.  KAHN 

WASHINGTON,  Sept.  27.  -  The 
question  of  conformity  of  feature 
films,  particularly  post-'48s,  to  the 
Television  Code,  will  be  one  of  the 
subjects  to  be  considered  by  the  code 
board  of  the  National  Ass'n.  of  Broad- 
casters when  it  meets  here  next  week. 

The  NAB  TV  Code  bulletin  notes 
that  Code  subscribers  are  urged  "to 
review  all  of  this  material  with  care." 
Since  the  films  were  made  for  theatri- 
cal exhibition  and  not  for  tv,  they 
should  be  weighed  against  the  TV 
Code. 

"Some  of  the  material  may  require 
( Continued  on  page  6 ) 

Valiant  Aids  Film  Runs 
With  Free  TV  Plugs 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  27.-Valiant 
Films  is  instituting  plans  to  provide 
exhibitors  with  showmanship  facili- 
ties for  its  films  which  will  give 
"roadshow  treatment"  to  a  continu- 
ous performance  policy  without 
loading  the  advertising  budget,  Sig 
(Continued  on  page  3) 


Coca  Cola  to  Sponsor 
World  Series  Picture 

Special  to  THE  DAILY 

ATLANTA,  Ga.,  Sept.  27.  -  The 
highlights  of  the  1960  World  Series 
play  between  the  New  York  Yankees 
and  Pittsburgh  Pirates  will  be  cap- 
tured for  posterity— and  the  future 
enjoyment  of  baseball  fans  the  world 
over— in  a  35-minute  color  movie  to 
be  produced  under  the  joint  spon- 
sorship of  the  Coca-Cola  company, 
its  1,100  bottlers,  and  the  American 
and  National  Leagues. 

The  16mm  film,  recording  the 
great  plays  of  the  entire  series,  will 
be  made  available  through  Coca- 
Cola  bottlers  to  any  organized  group, 
anywhere,  wishing  to  show  it. 


Motion  Picture  Daily 


Wednesday,  September  28,  19  ! 


-B  210  Theatres  Now  Operating  in  Israel;  New  Optics  for  Palace 

PERSONAL     Tel  Aviv  to  Get  3  New  Ones  This  Year  To  Launch  'Sunrise' 

MENTION 


SYDNEY  M.  GOLDMAN,  Radio 
City  Music  Hall's  director  of  the- 
atre operations,  accompanied  by  his 
wife,  Tessa  Smallpage,  the  concert 
singer,  has  left  here  for  a  four-week 
visit  to  Athens,  Istanbul,  London  and 
Paris. 

• 

Joseph  H.  Hazen,  partner  of  pro- 
ducer Hal  Wallis  at  Paramount,  has 
arrived  here  from  Hollywood  for  home 
office  conferences. 

• 

Doris  Day  and  Martin  Melcher, 
her  producer  husband,  were  in  Chi- 
cago yesterday  from  Hollywood  as  the 
first  stop  on  a  five-week  tour  of  key 
cities  to  promote  "Midnight  Lace." 
• 

Neil  Heixman,  Albany  and  Phila- 
delphia exhibitor,  leaves  New  York 
City  today  for  Zurich,  Switzerland, 
accompanied  by  Mrs.  Heixman. 

• 

J.  E.  Hobbs,  branch  manager  for 
Allied  Artists  in  Atlanta,  and  Mrs. 
Hobbs  are  in  Oklahoma  City  for  a 
two-week  vacation. 

• 

Paul  Engler,  Birmingham,  Ala., 
exhibitor,  has  returned  there  from 
Chicago. 

• 

Producer-director  Stanley  Kram- 
er will  return  to  New  York  from  Ger- 
many on  Sunday. 

Maurice  Silverstein,  vice  -  presi- 
dent of  Metro-Goldwyn-Mayer  Inter- 
national, has  arrived  in  Europe,  where 
he  will  spend  two  weeks  in  visits  to 
Paris,  Rome  and  London. 

Seymour  Mayer,  vice-president  of 
M-G-M  International,  returns  here  to- 
day from  Central  America. 

Jonas  Rosenfield,   Jr.,  Columbia 

gems  of 
showmanship!... 


From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  27.-About  210  motion  picture  theatres  are  op- 
erating in  Israel  with  a  total  seating  capacity  of  160,000,  according  to  Nathan 
D.  Golden,  motion  picture  head  of  the  Commerce  Department. 

 Tel  Aviv  accounts  for  20;  Haifa, 


by  national 
screen  servi< 


Eastman  House  Films  to 
French  Library  Festival 

Special  to  THE  DAILY 
RUFFALO,  Sept.  27.-James  Card, 
director  of  the  George  Eastman  House 
Film  Library  in  Rochester  has  taken 
a  load  of  films  to  the  National  Film 
Library  Festival  in  France.  The  East- 
man House  contribution  to  the  Fes- 
tival will  be  films  directed  by  Joseph 
Sternberg,  according  to  George  Pratt, 
assistant  curator,  who  opened  the  new 
season  of  film  showings  in  the  Dryden 
Theatre  of  the  George  Eastman  House 
on  Tuesday,  Sept.  27. 

While  abroad,  Card  will  attend 
meetings  of  the  International  Center 
of  Photography,  sponsored  by 
UNESCO,  in  Pitti  Palace,  Florence, 
and  of  the  International  Federation 
of  Film  Archives  in  Paris. 

"Miracle  of  Milan,"  directed  by  Vit- 
torio  deSica,  was  the  first  of  the  series 
shown  in  the  Dryden  Theatre,  and 
which  commemorated  the  10th  anni- 
versary of  the  museum. 


Para.  Appoints  Wieder 

Alan  Wieder  has  been  named  West 
Coast  merchandising  representative  of 
Paramount  Pictures,  effective  immedi- 
ately, it  was  announced  here.  He  suc- 
ceeds Rob  Rlair,  who  has  retired. 
Wieder  will  make  his  headquarters  in 
the  company's  Los  Angeles  branch.  A 
veteran  industry  showman.  Wieder 
has  been  associated  with  several  of 
the  major  studios. 

Pictures  executive  in  charge  of  adver- 
tising, publicity  and  exploitation; 
Robert  S.  Ferguson,  national  direc- 
tor of  advertising,  publicity  and  ex- 
ploitation; and  Richard  Kahn,  exploi- 
tation manager,  are  in  Washington, 
D.  C,  for  the  American  premiere  of 
"I  Aim  at  the  Stars"  there  tonight. 
• 

Marilyn  Gold,  director  of  adver- 
tising and  publicity  for  Flamingo 
Telefilms,  is  in  Pittsburgh  from  New 
York  today. 

• 

Harry  Botwick,  Florida  State  The- 
atres supervisor  for  South  Florida,  is 
confined  to  Marcy  Hospital  in  Mi- 
ami for  treatment  of  ulcers. 


William  F.  McLoughlin,  publici- 
ty and  advertising  manager  for  Cine- 
rama in  Detroit,  will  be  married  there 
soon  to  Janet  Leamaster. 


12;  and  the  Israeli  sector  of  Jeru- 
salem, 11.  Two  new  theatres  were 
built  in  Tel  Aviv  in  1958,  two  in 
1959,  and  three  more  are  expected 
in  1960,  but  the  number  of  theatres 
in  outlying  districts  has  remained 
stable. 

During  the  1959-60  fiscal  year  end- 
ing March  31,  the  Israel  film  censor- 
ship board  viewed  for  release  459 
pictures,  compared  to  492  in  the  pre- 
ceding year.  U.S.  films  reviewed  de- 
clined from  41  per  cent  (216  films) 
for  the  previous  year  to  39  per  cent 
(178  films).  German  speaking  films 
also  dropped,  but  the  number  of  films 
from  France,  the  United  Kingdom, 
Italy,  the  Soviet  Union,  Spain,  India, 
and  Egypt  increased.  (Egyptian  mo- 
vies were  approved  before  Decem- 
ber, 1959,  when  a  ban  was  placed 
on  films  produced  in  countries  hostile 
to  Israel.) 

In  fiscal  year  1957-58,  total  ticket 
sales  grossed  about  25  million 
Israeli  pounds  and  in  1958-59,  33 
million  pounds.  (Israeli  pound  is 
worth  about  56  cents  in  U.S.  cur- 
rency.) Taxes  account  for  approxi- 
mately 50  per  cent  of  each  ticket 
sold. 


Admissions  Uninvolved 
In  N.Y.  County  Tax 

Special  to  THE  DAILY 
ALBANY,  Sept.  27.  -  A  proposed 
two  per  cent  sales  tax  for  Schenec- 
tady, Albany  and  Rensselaer  Coun- 
ties discussed  at  a  luncheon  meeting 
here  yesterday  by  the  mayors  of 
Schenectady,  Albany  and  Troy  would 
not  affect  "admissions  of  any  kind."  So 
Schenectady  city  manager  Arthur 
Blessing  (who  on  July  29  had  sug- 
gested the  tri-county  levy)  said  in 
answer  to  a  question. 

Mayors  Malcolm  Ellis,  of  Schenec- 
tady, Erastus  Corning,  of  Albany,  and 
Neil  Kelleher,  of  Troy,  announced  that 
the  proposed  tax  will  be  referred  to 
the  boards  of  supervisors  in  the  three 
counties,  for  study.  Mayor  Corning 
declined,  as  he  had  before,  to  express 
an  opinion  on  the  merits  of  the  pro- 
posal. Mayor  Ellis  and  city  manager 
Blessing  strongly  support  it,  as  a  meth- 
od of  relieving  the  property  tax  "bur- 
den." 


'Stars'  Opens  Oct.  12 

Columbia's'!  Aim  at  the  Stars"  will 
have  its  New  York  premiere  at  the 
Forum  Theatre  on  Wedensday,  Oct. 
12. 


A  completely  new  integrated  or 
cal  system  designed  for  New  Yor 
RKO  Palace  Theatre  by  Bausch  a 
Lomb  was  installed  for  the  premii 
of  Warner  Brothers  "Sunrise  at  Ca 
pobello"  last  night. 

Major  advantages  of  the  new  B  & 
system  are  said  to  include:  an  i 
tremely  flat  field  sharp  from  corneri 
corner;  uniform  screen  illuminati 
with  no  washed  out  center;  en 
color  rendition,  and  freedom  fn 
color  fringes. 

The  system  includes  a  four-in 
diameter  barrel  and  has  sulfide 
back  focus  to  be  used  with  the  Si 
plex  X-L  projector. 

Charles  Horstman,  RKO's  direc 
of  projection,  said,  "The  system  ( 
livers  a  tremendous  improvement 
screen  quality  over  previous  opti' 
systems.  It's  the  finest  system  I' 
ever  seen." 


Services  Held  in  N.O. 
For  Berenson' s  Father 

Special  to  THE  DAILY 

NEW  ORLEANS,  Sept.  27.-Funj 
al  services  were  held  here  for  El, 
Rerenson,  retired  theatre  owner  a! 
father  of  Abe  Berenson,  president  f 
Allied  Theatre  Owners  of  the  Gj 
States  and  member  of  the  natioil 
Allied  board.  The  deceased,  who  wj 
77,  resided  in  Miami  Beach,  where 
died  last  Friday  following  a  stroke  ! 

Berenson  entered  theatre  operatiij 
in  Bogalusa,  La.,  about  1928,  whtj 
he  operated  the  Redwood  and  Stal 
later  acquiring  the  Tower  and  Hol  t 
wood  in  Gretna,  La.  He  retired  abc: 
10  years  ago. 


More 

light 

+ 

slower  burn- 
lower  costs 

M  ATIONAI 

_  ^  ^^^^^^J  TRADE  MARK 

PROJECTOR 
CARBONS 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Feckj 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Burea 
Yucca-Vine   Building,   Samuel   D.    Berns,    Manager;    Telephone    HOllywood   7-2145;    Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C. ;  London  Bureau,  I 


Vice-President;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising,  each  published  13  times  a  ye; 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  secor 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N    Y.,  under  the  act  of  March  3,  1879.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreigt..  3mgle  copies,  10, 


idnesday,  September  28,  1960 


Motion  Picture  Daily 


3 


lompo  Meet 

(Continued  from  page  1) 

le  minimum  wage  legislation  at  the 
Kt  session  of  Congress,  an  unusually 
'ge  attendance  is  expected,  he  said, 
e  meeting  will  include  sessions  by 
;  members,  the  board  of  directors 
Id  the  executive  committee. 
A  heavy  agenda  is  in  preparation, 
iording  to  McCarthy.  Among  other 
Dj'ects,  this  will  include  action  on  a 
nimum  wage  campaign,  censorship, 
i  the  annual  election  of  officers. 
ie  sessions  will  start  at  10  A.M.  in 
i  Astor's  East  Ballroom. 


ritish  Visitor 

( Continued  from  page  1 ) 

5  of  the  British  circuit's  managers 
rticipated. 

The  A. B.C.  circuit  plans  to  open 
gland's  first  drive-in  theatre,  sub- 
t  to  local  authority  permission, 
id  Wright,  at  Sandown  Park,  a  race 
ck  near  London,  next  year.  The 
ly  difficulty  foreseen  in  drive-in 
sration  is  the  general  inclement 
ather  conditions  in  England,  as 
npared  to  the  U.S. 
Both  Mr.  and  Mrs.  Wright  were 
y  favorably  impressed  with  their 
it  to  a  drive-in  theatre  here  during 
S  week.  "It's  champion,"  declared 
;  lovely  Mrs.  Wright.  "It's  a  won- 
rful  way  to  take  children  to  the 
•hires.  In  England  we  have  great 
Bculty  in  getting  baby  sitters." 
The  A. B.C.  drive  slogan,  "Let's 
i  to  the  Pictures,"  instigated  sev- 
d  years  ago,  has  proven  very  suc- 
>sful,  said  Wright,  who  also  found 
it  "when  you  have  a  fine  picture 
;y  will  turn  out  for  it." 
"It's  uncanny,"  the  showman  said, 
dw  the  public  seems  to  ferret  out 
bad  picture  even  before  it  opens." 

British  TV  Poor 

British  television  is  "shocking"  in 
poor  entertainment  qualities,  the 
rights  declared.  They  were  im- 
Sssed  with  the  considerable  va- 
ty  of  shows  in  the  U.S. 
Wright  cited  the  "enthusiasm"  of 
3  American  exhibitor  for  his  thea- 
|  and  his  work  and  said  that  the 
merican  exhibitor  lacks  nothing  in 
i    effective    showmanship  endea- 


Business  this  year  in  England  was 
nsiderably  better  than  last  year,  a 
;t  Wright  attributed  to  the  "poor" 
:ather  there  this  year  as  against 
e  good  weather  of  1959. 
Bowling  alleys  have  become  very 
pular  in  his  country,  said  Wright, 
10  pointed  out  that  A. B.C.  was 
nverting  closed  theatres  into  cen- 
jgj  for  this  popular  amusement. 
Wright  paid  tribute  to  Joseph  E. 
ivine,  Embassy  Pictures  president, 
r  the  large-scale  campaign  he  ac- 
rded  the  British  playdates  of  "Her- 
iles  Unchained."  Levine  "flooded" 
levision  and  took  full-page  ads  in 
e  daily  and  Sunday  papers,  both 
rprecedented  procedures  there.  The 
suits  of  Levine's  promotion  and  the 
anket  bookings  on  the  picture  paid 
F  very  well  at  British  box  offices, 
'right  said. 


REVIEW: 

September  Storm 

Edward  L.  Alperson — 20th-Fox 

For  the  many  fans  who  wonder  what  ever  happened  to  3-D,  Edward 
L.  Alperson  presents  the  answer  in  "September  Storm."  It  has  been  de- 
veloped for  the  CinemaScope  screen  and  is  now  called  Stereovision. 
Although  special  glasses  are  still  needed  for  the  effect  of  the  added 
dimension,  they,  too,  have  been  improved  for  the  comfort  of  the  viewer. 
A  modern  story  of  a  search  for  pirate's  gold,  the  20th-Fox  adventure 
is  set  on  and  around  the  beautiful  Spanish  isle  of  Majorca.  Director 
Bvron  Haskin's  color  cameras  are  quite  an  asset  in  telling  the  tale,  and 
special  mention  must  be  made  of  the  outstanding  underwater  photog- 
raphy of  Lamar  Boren. 

As  the  story  opens  vacationing  model  Joanne  Dm  meets  handsome 
Asher  Dann,  who  is  locally  employed  as  maintenance  man  on  the  largest 
and  trimmest  yacht  in  the  harbor.  Since  his  rich  employer  is  in  Paris 
on  business,  Dann  finds  extra  time  for  Miss  Dru  and  a  romance  is  soon 
blooming.  Miss  Dru  is  taken  not  only  by  his  charms,  but  also  because 
she  believes  Dann  owns  the  beautiful  ship. 

Mark  Stevens,  a  sailor  in  need  of  a  vessel,  comes  onto  the  scene  ac- 
companied by  long-time  sidekick  Bobert  Strauss.  They  know  where 
there  is  $3,000,000  in  gold  coins  under  50  ft.  of  water,  but  they  need  a 
ship.  Dann's  would  be  the  perfect  choice,  but  he  is  understandably 
hesitant. 

Stevens  persuades  Miss  Dru  by  promising  a  four  way  split  and  she 
converts  Dann  to  the  idea  and  the  unlikely  quartet  sets  sail. 

The  trip  to  the  treasure  is  marked  by  continual  tension  among  the 
fortune  seekers  and  happy-go-lucky  Strauss  begins  to  show  a  bad  side 
to  his  personality,  especially  toward  Miss  Dru.  It  is  during  this  time 
that  they  experience  the  storm  of  the  picture's  title.  The  storm  has 
mental  results  on  the  four  people  in  addition  to  the  physical  ones  on  the 
ship. 

They  finally  retrieve  the  treasure  only  to  have  Strauss  threaten  Stevens 
with  a  spear  gun,  but  he  is  saved  by  Dann  even  though  he  has  taken 
Miss  Dru  from  him.  The  Coast  Guard  takes  over  the  ship  when  the 
adventurers  return  to  Majorca  and  Stevens  remarks  that  he  might  get 
half  of  the  money  after  Spanish  taxes  and,  of  course,  he  has  Miss  Dru. 

Coastal  exhibitors  will  find  many  ways  of  exploiting  this  film  and  it 
should  be  especially  popular  with  the  many  skin  diving  clubs  which 
have  been  so  successful  in  America. 

"September  Storm"  is  from  a  screenplay  by  W.  B.  Burnett  which  was 
based  on  a  story  by  Steve  Fisher.  Paul  Strader  was  underwater  director 
for  the  DeLuxe  color  production. 
Bunning  time,  99  minutes.  Belease  date,  October. 

W.  H.  Werneth 


Cipes  to  Handle 

(Continued  from  page  1) 
were  made  in  France,  Germany, 
Japan,  Italy,  Austria,  Mexico,  Greece, 
Brazil  and  the  Philippines.  Several  are 
Venice  Film  Festival  winners,  while 
were  produced  in  color.  All  of  them 
will  be  post-synchronized  in  English. 

Cipes,  who  has  spent  the  past  sev- 
eral years  here  and  abroad  assembling 
and  dubbing  packages  of  foreign  art 
films  for  television,  will  announce  a 
complete  list  of  titles  shortly. 

Leonidoff  to  Brazil 

Leon  Leonidoff,  senior  producer  at 
Badio  City  Music  Hall,  has  returned 
to  Bio  de  Janeiro  to  make  final  ar- 
'  rangements  for  the  importation  of  the 
Brizilian  company  of  entertainers  who 
will  be  featured  in  the  Music  Hall's 
next  stage  show,  an  all-Brizilian  spec- 
tacle which  will  open  in  mid-October. 
Leonidoff  will  also  visit  Brasilia,  the 
new  capital  city,  to  consult  with  its 
designer,  Oscar  Niemeyer. 


Valiant  Aids  Runs 

(Continued  from  page  1) 
Shore,   one   of   Valiant's  executives 
said  during   an  interview  today  at 
Hollywood  Brown  Derby. 

Shore,  accompanied  by  Benn 
Reyes,  who  is  currently  setting  up 
an  exploitation  field  staff  to  cover 
the  23  exchange  areas  which  will  dis- 
tribute Valiant  product,  said  that  the 
company,  which  is  an  off-shoot  of 
Distributors  Corp.  of  America,  will 
supply  free  TV  plugs  on  its  films  in 
approximately  40  market  areas  in 
which  it  has  a  barter  arrangement 
for  spot  announcements  on  features 
it  owns  for  television. 

Forecasting  a  $2,000,000  domes- 
tic return  on  "The  Sword  and  the 
Dragon"  which  opens  here  tomorrow 
in  28  theatres  on  a  multiple  run, 
Shore  said  the  film  is  getting  satura- 
tion TV  plugs  on  five  of  the  seven 
channels  in  this  area. 

Shore,  leaving  Thursday  for  a  10- 
day  trip  to  England  and  the  conti- 
nent, said  the   company,  in  which 


Advise  Catholics  Avoid 
'Class  B'  Pictures 

Special  to  THE  DAILY 

ALBANY,  Sept.  27.  -  Catholics 
are  advised  to  avoid  all  pictures 
placed  in  Class  B  (morally  objection- 
able in  part  for  all)  by  the  Legion  of 
Decency  in  the  current  edition  of 
"The  Evangelist,"  Albany  diocesan 
publication. 

The  comment  is  in  the  "Question 
Box,"  a  column  written  by  the  Ret- 
Rev.  Monsignor  John  J.  Collins,  pas- 
tor of  St.  Joseph's  Church  in  neigh- 
boring Rensselaer. 

A  reader  asked  whether  it  is  "all 
right"  for  Catholics  to  see  Class  B 
films.  Father  Collins  replied  the  "best 
advice"  is  to  avoid  them— "in  the 
hope  such  a  course  may  eventually 
induce  producers  to  present  to  the 
public  only  those  pictures  that  are 
unobjectionable." 

He  called  it  a  "deplorable  fact 
that  there  are  not  a  few  Catholics 
who  have  not  the  slightest  objection 
to  attending  movies  that  are  'ob- 
jectionable in  part  for  all.'  " 

Get-out-the-Vote 

( Continued  from  page  1 ) 
invitation  to  join  in  its  campaign  con- 
tributions plan  and  indicated  that  it 
would  receive  favorable  consideration. 

A  TO  A  spokesman  said  Albert  M. 
Pickus,  president,  has  not  had  time  to 
act  on  the  MPA  invitation  but  called 
the  plan  "good  public  relations"  for 
the  industry  and  said  it  would  be 
given  prompt  attention. 

Independent  Theatre  Owners  Ass'n. 
of  N.  Y.  announced  that  all  of  its 
member  theatres  are  displaying  the 
non-partisan  trailers  of  the  American 
Heritage  program  urging  qualified 
voters  to  register  and  vote  in  the  com- 
ing election.  However,  there  was  no 
indication  of  organization  reaction  to 
the  MPA  plan  for  voluntary  contribu- 
tions by  industry  employees  to  cam- 
paign funds  of  the  party  of  their 
choice. 

Other  regional  exhibitor  organiza- 
tions are  known  to  be  cooperating  in 
the  work  of  lining  up  theatres  for 
showing  the  American  Heritage  trail- 
er. However,  their  attitude  toward 
the  MPA  plan  has  not  been  ascer- 
tained yet. 

To  Preview  Cinema-Cafe 

The  new  Trans-Lux  85th  Street 
Cinema-Cafe  will  be  previewed  on 
Tuesday,  Oct.  11,  at  an  open  house 
cocktail  party  for  the  trade  and  the 
press,  it  was  announced  by  Richard 
P.  Brandt,  president,  and  Thomas  E. 
Rodgers,  vice-president  of  Trans-Lux 
Theatres  Corp. 

Fred  Schwartz,  Joseph  Harris  and 
Gustave  Berne  are  also  associated, 
will  continue  to  acquire  films  for 
television  for  bartering  purposes  as  an 
adjunct  to  its  overall  merchandising 
plans. 

Valiant  will  announce  its  plans  in 
a  trade  campaign  shortly  on  six  of 
the  films  it  now  has  ready  for  re- 
lease, which  are  owned  by  Vitalite 
Corp.,  of  which  Shore  is  president. 


■  ;  .   '  *. 


The  Wernher  von  Braun  Story  "I  Al 


■ 

I 


cross  the  nation,  and  the  world,  they're  talkin 
celebrated  and  controversial  man  of  th 
Now  his  extraordinary  real-life  story  blister) 

loflB^^^Hi^fflW^^^^^*  across  the  screen 


September  28th  at  Loew's  Palace 
Washington,  D.C. 

Sponsored  by  the  Army  Distaff 

Foundation,  Inc. 


SPACE  AGE  PREMIERE 

Huntsville,  Ala. 

(Site  of  Dr.  von  Braun's 
Rocket  Research) 

Launching  Area 
Bookings  Throughout 
The  Southeast ! 


COLUMBIA  PICTURES  presents 

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OetroU  Tinus 


ICIRCUNG  W 


Screenplay  by  J.  DRATLER 
Story  by  G.  FROESCHEL,  U.WOLTER,  H.W.JOHN 
Directed  by  J.  LEE  THOMPSON 

A  MORNINGSIDE  PRODUCTION 


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Motion  Picture  Daily 


Wednesday,  September  28,  1960 


Emmy  Awards 


(  Continued  from  page  1 ) 
TV  Academy's  president,  announced 
the  unanimous  decision,  pointing  out 
the  1960-61  "Emmy"  Awards  will  be 
presented  in  the  same  21  categories  as 
last  year,  including  outstanding 
achievements  in  seven  "fields"  of  pro- 
gramming, as  well  as  performing,  di- 
recting, writing  and  technical  achieve- 
ment awards. 

The  three  additional  categories  were 
brought  in  this  year's  structure  to  in- 
clude the  area  of  supporting  perform- 
ances and  to  salute  the  "Program  of 
the  Year." 

Plan  Television  Festival 
Second  major  decision  of  the  trus- 
tees was  to  inaugurate  an  annual  in- 
ternational television  festival  with  the 
first  one  to  be  held  in  New  York  City 
in  the  spring  or  fall  of  1961  and  the 
second  in  Los  Angeles  in  1962.  Invita- 
tions have  been  extended  and  tenta- 
tive plans  made  for  major  addresses  to 
die  festival  delegates  by  the  heads  of 
the  three  broadcasting  networks  and 
for  a  festival  day  in  Washington,  D.C., 
climaxed  by  an  address  by  the  Presi- 
dent of  die  United  States  on  the  fes- 
tival's theme,  "Greater  World  Under- 
standing Through  International  Tele- 
vision." 

Thirdly,  die  board  decided  to  es- 
tablish a  publications  committee  and 
editorial  board  headed  by  Syd  Eiges, 
NBC  vice-president  of  press  informa- 
tion, to  prepare  a  major  definitive 
book  on  the  history,  practices  and  fu- 
ture of  American  television,  and  a 
quarterly  journal  of  programming  and 
technical  developments  in  tv. 

Lectures  Popular 

Additional  developments  at  the 
meeting  were  the  report  that  the  or- 
ganization's public  infonnation,  lec- 
ture and  service  bureau  is  receiving  an 
average  of  20  requests  a  week  for  its 
lecture  and  counselling  services  to  col- 
leges, educational  television  stations 
and  similar  organizations  in  the  month 
since  its  inauguration;  the  decision  to 
provide  financial  and  program  assist- 
ance to  the  Academy's  local  chapters 
in  Arizona,  Baltimore,  Chicago,  Seat- 
tle and  Washington,  D.  C,  and  to 
charter  additional  chapters  in  the  near 
future. 

The  expansion  of  the  fund-raising 
activities  of  the  Academy's  foundation 
to  implement  these  projects  and  the 
Academy's  planned  television  library 
and  museum,  as  well  as  its  established 
workshop,  fellowship  and  scholarship 
programs  was  set  in  motion  with  plans 
to  elect  the  foundation's  board  of  di- 
rectors and  engage  an  executive  direc- 
tor. 


AROUND  THE 


RKO  Asks  Waiver  of 


TV  CIRCUIT   Weani|0s  on  Transfer 


.with  PINKY  HERMAN. 


Hollywood: 

AND  as  we  were  saving  before  we  left  George  M.  Cohan's  Broad- 
L  wav,  don't  let  anyone  tell  you  that  flying  westward  (or  eastward) 
in  a  jet  isn't  all  that  it's  cracked  up  to  be— because  IT  IS!  The  fact  that 
our  trip  was  via  American  Airlines  is  strictly  beside  the  point— because 
the  jets  of  the  other  air  lines  are  undoubtedly  just  as  fine.  But  we're 
ahead  of  the  storv  because  although  our  annual  vacation  actually  started 
last  Mondav,  we  flew  out  to  Cleveland  Friday  to  visit  with  a  few  radio- 
TV  friends.  At  the  Hopkins  Airport  there,  WNBC  Program  supervisor 
Bud  Ford  picked  us  up  and  drove  us  directly  to  The  Hotel  Statler  where 
Maestro  Sammy  Watkins  had  already  reserved  a  suite  for  us.  Sammy 
is  one  of  the  nation's  most  popular  Ork  Pilots  (His  orchestra  was  fea- 
tured for  11  years  of  the  Hollenden  Hotel  after  which  he  moved  into 
the  Terrace  room  of  the  Statler  where  his  music  stirred  the  toes  of 
Cleveland's  Elite  for  the  past  9  years).  A  shower  and  shave  and  out  to 
Gene  Carroll's  studios  where  Gene  and  his  charming  Helene  have  been 
grooming  talent  for  years  TVia  their  WEWS  programs.  We  can't  ever 
forget  Gene  because  in  1931  he  and  his  former  partner  Glenn  Bowell 
(Gene  &  Glenn— WTAM— Cleveland)  introduced  our  first  hit  song,  "Little 
Swetheart  of  the  Mountains."  Gene  has  a  new  trio,  the  Heartbreakers 
and  when  he  played  us  an  acetate  we  remarked,  "sounds  like  the  An- 
drews Sisters."  "I  think  so,  too,"  answered  the  beaming  and  dynamic 
Carroll,"  and  strangely  enough,  "I  was  the  one  who  first  brought  the 
Andrews  Sisters  to  New  York  from  their  native  Minneapolis.  Brought 
them  to  Rudv  Vallee  and  then  Lou  Lew  signed  them  and  the  rest  is 
Tin  Pan  Allev  history." 


At  WERE,  we  spent  some  time  with  Carl  Reese  and  Phil  McLean, 
two  grand  guys  and  talented  emcees-announcers.  A  beautiful  young 
lady  named  Phyllis  Carlisle  came  into  the  studio  as  we  chatted  with 
Phil  and  when  we  remarked  how  much  she  resembles  singer  Louise 
Carlisle,  she  said  she  was  Louise's  niece,  Ork  Pilot-songwriter  Russ 
Carlisle's  daughter.  Later  we  visited  Carl  Lampl's  office  (headquarters 
of  the  internationally-famous  Lampl  Fashions)  where  we  told  Carl  that 
his  standard  composition  entitled  "Close  To  You,"  recorded  by  Sarah 
Vaughn  and  just  released  on  Capitol,  was  headed  for  hitdom  again. 
Lampl,  often  referred  to  as  "Night  Mayor  of  Cleveland,"  has  been  an 
ASCAP  member  for  20  years. 


ft  ft 


ft 


At  WHK  we  met  an  enterprising  young  man  named  W.  Gary  Davis, 
who  is  promotion  manager  there  and  he  knew  all  about  us  because  be- 
fore becoming  a  TV  exec,  he'd  spent  seven  years  with  20th  Century- 
Fox  in  this  area. 

I.  A.  (Iz)  Ruman,  brother  of  Film  Producer  Sam  Ruman  and  most 
successful  insurance  broker  in  Hollywood,  met  us  at  the  L.A.  Interna- 
tional airport  and  drove  us  to  Rudy  Vallee's  home  in  Hollywood  Hills 
where  we'll  spend  a  week.  Our  limited  vocabulary  prevents  an  adequate 
description  of  the  estate  so  we'll  just  utilize  Hollywood's  own  w.k. 
phrase,  "Sensationally  Stupendous."  (only  we'll  add  "positively. ")  An 
hour  after  our  arrival,  Rudy  loaned  us  the  use  of  his  Buick  and  we  drove 
down  to  M.  P.  DAILY's  office  at  Yucca-Vine  Bldg.  Manager  Sam  Berns 
was  out  making  the  rounds  but  his  charming  and  efficient  gal  Friday, 
Ethel,  was  on  hand  to  greet  us,  give  us  a  desk,  typewriter  and  other 
essentials  a  news-hawk  might  need. 


WASHINGTON,  Sept.  27.  -  RKO 
General  has  asked  the  Federal  Com- 
munications Commission  to  refrain 
from  having  comparative  hearings  on 
the  applications  it  has  made  to  ac- 
quire from  NBC  (for  $11.5  million) 
its  Channel  4  station  in  Washington 
and  Channel  3  in  Philadelphia. 

Philco  Corp.  has  filed  a  competing 
application  for  allocation  of  the 
Philadelphia  channel  and  the  San 
Francisco  Chronicle  has  asked  for 
the  Washington  channel. 

BKO  General  contends  that  Sec- 
tion 310(B)  of  the  Communications 
Act  forbids  hearings  in  which  the 
qualifications  of  the  transferee  of  a 
license  may  be  compared  with  the 
qualifications  of  other  contenders  for 
the  permit.  The  FCC  was  asked  to 
take  action  on  the  transfer  first,  and 
then  look  at  the  question  of  the  com- 
peting applications  for  the  channels 
concerned. 


Profitable  Quarter 
For  NBC  Radio  Seen 

Net  sales  of  over  $1,250,000  during 
the  last  three  weeks  place  the  NBC 
Radio  Network  in  a  profit-making  po- 
sition for  the  first  quarter  of  1961,  it 
was  announced  by  William  K.  Mc- 
Daniel,  vice-president  in  charge  of  the 
NBC  Radio  Network. 

"This  assures  NBC  Radio  affiliates 
of  a  substantially  higher  level  of  com- 
pensation during  the  first  quarter  of 
1961  than  was  paid  them  in  the  first 
quarter  of  this  year,"  McDaniel  said. 


Post-'48s 


( Continued  from  page  1 ) 
station  editing  before  telecast,"  the 
bulletin  states. 

If,  after  viewing,  stations  have  any 
question  concerning  any  of  this  prod- 
uct, NAB  suggests  that  one  of  the 
three  code  offices  should  be  asked  for 
an  opinion.  The  Code  staff  "will  be 
happy  to  assist"  in  determining  pos- 
sible Code  application,  the  bulletin 
asserts. 

Also  on  the  agenda  will  be  coordi- 
nation of  operations  of  Washington, 
Hollywood  and  New  York  code  offices. 
E.  K.  Hartenbower,  chairman  of 
NAB's  Code  Review  Board,  says  that 
"die  expansion  and  coordination  of  the 
three  Code  offices  will  benefit  all 
Code  subscribers  in  attaining  steady, 
thoughtful  improvement  in  the  opera- 
tion of  the  Code." 


A  COMPLETE  LINE  OF  PROFESSIONAL  CINE  FILMS 


Quality 

photographic  materials  .  .  . 
backed  by  more  than  half 
a  century  of  experience. 


GEVAERT 


THE  GEVAERT  COMPANY 
OF  AMERICA,  INC. 


v  321  West  54th  Street 
f  New  York  19,  N.  Y. 


6370  Santa  Monica  Blvd 
Los  Angeles  38,  Calif. 


6601  N.  Lincoln  Ave. 
r  Lincolnwood  (Chicago),  III. 


1355  Conant  Street 
Dallas  7,  Texas 


l^re^ 

cas 


Wednesday,  September  28,  1960 


Motion  Picture  Daily 


7 


PEOPLE 


Claude  Anison,  formerly  supervi- 
:  sor  for  the  Williston  circuit  and  the 
■  Canto    circuit,    Indianapolis,    is  the 
new   manager  of  the  Garden  Auto 
Outdoor  Theatre  in  St.  Petersburg, 
Fla.  The  drive-in  is  owned  by  Ben 
Cohen,  who  operates  from  his  home 
i  office  in  Cincinnati. 

□ 

Sylvester  J.  Albano,  owner  of  Al- 
!  bano's  drive-in  at  Ravena,  has  been 
|  elected   vice-president   of  the  New 
;  York   State   Magistrates  Association. 
;  Albano  has  served  as  justice  of  the 
|  peace  in  the  nearby  village  of  Coey- 
mans,  for  14  years.  He  was  installed 
in  the  new  post  at  the  Association's 
,  annual    convention    in  Grossinger's 
last  week. 

□ 

Frank  Saviola  has  been  named 
'  Buffalo  branch  manager  of  Para- 
mount Film  Distributing  Corp.,  it 
was  announced  by  Hugh  Owen,  vice- 
president.  Saviola  was  a  Buffalo  sales- 
man prior  to  his  new  appointment. 
>  John  Serfustino  takes  over  as  sales 
manager  of  the  branch.  Both  promo- 
tions are  effective  immediately. 

I  □ 

Spyros  P.  Skouras,  president  of 
20th  Century-Fox,  will  be  the  host  at 
a  luncheon  tomorrow  in  honor  of 
Sarwat  Okasha,  Minister  of  Culture 
and  National  Guidance  of  the  United 
Arab  Republic.  Other  prominent 
Arab  officials  who  will  be  in  attend- 
ance at  the  Metropolitan  Club  lunch- 
eon are:  Omar  Loutfi,  U.A.R.  Am- 
bassador to  the  United  Nations;  Dr. 
George  Tomah,  U.A.R.  Consul  Gen- 
eral in  New  York;  M.A.K.  Taha, 
UA.R.  Mission  to  the  United  Na- 
tions, and  Dr.  Fathallah  El  Khatib, 
U.A.R.  Mission  to  the  United  Na- 
tions. 

□  , 
Francis  Lynch,  Paramount  sales 
representative  in  the  Albany  exchange 
district  during  recent  months  and  be- 
fore that  a  booker  in  the  company  s 
Albany  and  Buffalo  branches,  is  now 
salesman  for  M-G-M  in  Albany.  He 
succeeds  Ralph  Ripps,  who  was  pro- 
moted to  manager  after  Edward  R. 
Susse  had  been  sent  to  the  larger 
Detroit  branch. 

'Midnight9  Promotion 

Doris  Day,  co-starred  with  Rex 
Harrison  and  John  Gavin  in  "Midnight 
Lace,"  Ross  Hunter-Arwin  production 
being  released  by  Universal-Interna- 
tional, will  arrive  here  from  Holly- 
wood on  Sunday  for  10  days  of 
advance  promotional  activity  in  con- 
nection with  the  world  premiere  at 
Radio  City  Music  Hall  as  the  nex! 
picture.  During  her  stay  in  New  York, 
Miss  Day  will  meet  with  press  and 
record  representatives.  On  Friday, 
Oct.  7,  she  will  participate  in  a  special 
"Midnight  Lace"  fashion  show  at  the 
Hotel  Plaza  featuring  10  of  the  dresses 
designed  by  Irene,  famous  fashion  de- 
signer, which  she  wears  in  the  pic- 
ture. 


Mexican  Production  Showed  Drop  in  '59; 
84  Pictures  Were  Made  with  75  in  Color 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  27.-According  to  statistics  of  the  Direction  General 
de  Cinematografia  of  Mexico,  84  feature  films  were  produced  in  Mexico  in 
1959,  of  which  15  were  in  color,  the  Department  of  Commerce  reports.  This 
compares  with  126  features  reported  produced  in  1958  and  with  106  in  1957. 
U.S.  film  companies  accounted  for  the  production  of  four  of  the  84  produced 
in  1959. 

Average  production  cost  of  a  feature  film  in  1959  was  about  $94,700  com- 
pared with  the  1958  average  of  $63,120. 

Total  box-office  receipts  throughout  Mexico  were  $89,600,000  in  1959, 
with  the  Federal  District  accounting  for  24  per  cent.  Theatre  attendance  was 
reported  as  626,598,710  for  the  entire  country,  of  which  101,350,402  was  in 
Mexico  City. 


Norris,Mrs.  Twyman  to 
Address  Michigan  Meet 

Special  to  THE  DAILY 

DETROIT,  Mich.,  Sept.  27.-Fur- 
ther  details  concerning  the  forthcom- 
ing Allied  Theatres  of  Michigan  41st 
annual  convention  were  made  known 
here  today. 

The  meeting,  which  is  scheduled 
for  the  Sheraton  Cadillac  Hotel  on 
Oct.  12-13,  will  be  hosted  by  Peter 
P.  Ellis  of  Pep  Trucking  Lines  and 
will  include  among  its  guests  Sen. 
Pat  McNamara  (D.,  Mich.),  Mayor 
Louis  C.  Miriani  of  Detroit,  Mrs. 
Margaret  G.  Twyman,  director  of 
community  relations  for  MPA,  and 
Glenn  Norris,  20th-Fox  general  sales 
manager. 

Alexander  Film  Co.  will  sponsor 
the  opening  day  breakfast  with  lunch- 
eons during  the  convention  being  ex- 
tended by  Confection  Cabinet,  an 
ABC  Berlo  Vending  affiliate,  and 
Pepsi  Cola  Co.  A  cocktail  party  will 
be  given  by  Roman  Miro  Carbon's 
Lee  Artoe  while  the  final  dinner- 
dance  will  be  co-sponsored  by  Coca 
Cola  and  the  L  &  L  Concessions  Cos. 

Artoe,  as  in  the  past,  is  donating 
a  silver  and  marble  trophy  to  be 
awarded  to  the  owner  or  manager 
submitting  the  best  business-building 
idea  at  the  convention  and  National 
Carbon  Co.  has  announced  that  it 
will  maintain  a  suite  for  cocktail  and 
nightcap  parties  throughout  the  con- 
vention. 

A  highlight  of  the  gathering  will 
be  a  special  screening  of  U-Ts  "Mid- 
night Lace"  for  the  members  of  the 
convention. 

Detroit's  downtown  first-run 
houses  have  extended  invitations  to 
delegates  and  their  wives  to  attend 
any  of  their  performances  while  the 
Music  Hall  will  welcome  the  ladies 
of  the  convention  to  its  Wednesday 
matinee. 

New  H oilman  Building 

ALBANY,  N.  Y.,  Sept.  27.  -  Neil 
Hellman,  operator  of  the  new  Hell- 
man  Theatre  here  and  owner  of  two 
Philadelphia  drive-ins,  has  announced 
plans  for  the  construction  of  a  $1,000,- 
000  building  near  the  suburban-type 
theatre.  He  did  not  disclose  the  pur- 
pose of  the  structure,  but  said  it 
would  be  revealed  "in  a  month  or  six 
weeks." 


Showcorp.  Expands 

Showcorporation  is  expanding  its 
selling  force,  having  added  four  new 
representatives,  according  to  C.  Rob- 
ert Manby,  president.  The  additions 
include  Empire  Pictures,  in  the 
Southwest;  Jack  Jaslow  in  Pennsyl- 
vania; Max  Westebbe  for  Upper  New 
York;  and  Hazelton-Dynes  in  the 
Minnesota  region. 


To  Film  'Kingdom9 

HOLLYWOOD,  Sept.  27.-Sidney 
Harmon  and  Richard  Wilson  will  film 
"The  Kingdom  of  Man"  for  Columbia 
Pictures  release  under  the  banner  of 
Hermes  Production,  Inc.  Harmon  will 
co-produce  with  Wilson,  who  is  also 
slated  to  direct. 


'Grass  Roots'  Campaign 
For  'Alaska'  Slated 

Twentieth  Century  -  Fox's  regional 
advertising  and  publicity  force,  will 
begin  an  intensive  "grass  roots"  pro- 
motional campaign  four  weeks  in  ad- 
vance of  openings  on  the  company's 
Thanksgiving  release,  "North  to 
Alaska."  The  picture  will  receive  a 
large  scale  national  campaign,  facets 
of  which  will  be  incorporated  into 
the  regional  and  local  promotions. 

Keynote  of  the  campaign  will  be 
the  promotion  of  the  title  song  from 
the  film,  already  recorded  by  Johnny 
Horton  on  Columbia  Records.  Months 
in  advance  of  release,  "Alaska"  ads 
will  carry  heavy  credits  for  the  Horton 
song. 

Horton  is  currently  on  tour  in  the 
U.  S.  and  Canada,  meeting  with  press, 
radio,  tv  and  disc  jockeys,  plugging 
"North  to  Alaska"  and  his  record. 
Following  the  tour,  the  singing  star 
will  make  an  appearance  on  the  Oct. 
5  Dick  Clark  show  on  ABC-TV  and  a 
late  October  Ed  Sullivan  show  on 
NBC.  In  both  of  these  appearances 
Horton  will  sing  the  title  tune. 

Fabian,  a  star  of  the  film,  is  also 
going  on  a  40-city  tour  of  the  country, 
to  meet  with  press,  radio  and  tv  per- 
sonages on  th  elocal  level.  On  Oct.  5, 
Fabian  will  appear  on  the  premiere 
of  the  Perry  Como  tv  show  on  NBC. 
Following  this  appearance,  Fabian  is 
slated  for  a  spot  in  the  Gary  Moore 
tv  show.  In  both  of  these  appearances 
he  will  introduce  and  show  film  clips 
from  the  picture. 


THE  BIG  ONES  ARE  ADVERTISED  IN 


LIFE 


S0VERTISE0  IN 


THE  BIG  ONE  IN  MOVIE  SELLING 


brand  new-grand  new 

NATIONAL  ANTHEM  TRAILER 

in  thrilling  color 

And  the  response  we've  gotten  to  this  beautiful,  fully-scored,  full  color 
trailer  has  filled  our  hearts  with  pride!  All  the  scope,  the  sweep,  the 
grandeur  of  this  great  land  of  ours  are  here,  plus  the  thrill  of  the  new 
Old  Glory,  waving  in  the  breeze  . . .  prompting  the  statement  at  the  top 
of  this  page,  from  Sam  J.  Russo,  of  the  Eldorado  chain  in  San  Diego. 
Thank  you  Sam,  and  thank  you,  Al  Dennis,  manager  of  the  Rivoli 
Theatre,  in  Toledo,  Ohio,  for  letting  us  know  about  the  exciting  patriotic 
response  of  juvenile  audiences  in  your  theatre  to  our  National  Anthem 
Trailer.  You  must  be  right  when  you  say,  "you  can't  oversell  this  one." 

And  you  can't  afford  to  be  without  the  one  trailer  that  will  dress  up  your 
program  openings  and  closings  for  years  to  come  . . .  prints  are  avail- 
able now  at  $14.95  each. 


MOTION  PICTURE 

DAILY 


VOL.  88,  NO.  63 

All  Branches 

Political  Fund 
Appeal  to  Be 
Industry -Wide 

First  Ever  of  Kind;  To 
Set  Details  at  MP  A  Today 

While  a  large  segment  of  exhibi- 
tion will  participate  in  the  plan  to 
encourage  voluntary  contributions  to 
the  campaign  funds  of  the  party  of 
their  choice  by  industry  employes,  the 
organized  industry  program  will  be 
limited  essentially  to  production  and 
distribution,  and  among  member 
companies  of  the  Motion  Picture  As- 
sociation of  America,  it  was  indicated 
officially  yesterday. 

However,    exhibitor  organizations 
and  individual  exhibitors  will  carry 
on   a   similar   effort   in  cooperation 
(Continued  on  page  4) 

7  Christmas  Openings 
Set  for  'Spartacus' 

Seven  Christmas  openings  have 
been  set  for  "Spartacus,"  Bryna  Pro- 
duction starring  Kirk  Douglas,  Lau- 
'  rence  Olivier,  Jean  Simmons,  Tony 
Curtis,  Charles  Laughton,  Peter 
Ustinov  and  John  Gavin,  which  is  be- 
ing released  by  Universal-Interna- 
tional. 

The  seven  Christmas  openings  set 
for  Dec.  22,  follow  the  world  pre- 
( Continued  on  page  6 ) 

Technicolor  Appoints 
Three  to  Top  Posts 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  28.  -  Ap- 
pointment of  John  J.  Daly  as  assistant 
to  the  president  was  announced  today 
by  John  R.  Clark,  Jr.,  president  and 
general  manager  of  the  Technicolor 
companies. 

Clark  also  announced  the  election 
of  two  new  division  vice-presidents: 
Paul  W.  Fassnacht,  production,  Tech- 
nicolor motion  picture  division;  and 
Robert  A.  Schaefer,  in  charge  of  con- 
sumer photographic  products  division, 
engaged  in  amateur  photographic 
field. 

TELEVISION  TODAY— page  5 


NEW  YORK,  U.S.A.,  THURSDAY,  SEPTEMBER  29,  1960 


TEN  CENTS 


MMPTA  Lauds  Compo  Work, 
Urges  Dues  Payments 

The  biennial  meeting  of  the  Met- 
ropolitan Motion  Picture  Theatres 
Assn.  here  yesterday  warmly  com- 
mended the  Council  of  Motion  Pic- 
ture Organizations  on  its  program 
and  activities  in  general  and  for  its 
work  in  the  area  of  Federal  minimum 
wage  legislation  and  in  opposition  to 
censorship,  in  particular. 

The  resolution  recognized  Compo's 
continuing  need  for  funds  and  en- 
dorsed the  current  annual  dues  drive 
while  recommending  early  and  full 
payment  of  Compo  dues  by  its  mem- 
bers. 


L  R.  Schwartz  Is 
MMPTA  Head 


Leslie  R.  Schwartz,  president  of 
Century  Theatres,  was  elected  pres- 
ident of  Metropolitan  Motion  Pic- 
ture Theatres  Ass'n.  at  die  organiza- 
tion's biennial  meeting  at  the  St. 
Moritz  Hotel  here  yesterday.  He  re- 
places Sol  A.  Schwartz,  president  of 
RKO  Theatres,  who  automatically 
becomes  MMPTA's  board  chairman, 
replacing  Solomon  M.  Strausberg. 

Other  officers  of  MMPTA  elected 
yesterday  include:  Eugene  Picker, 
president  of  Loew's  Theatres,  first 
vice-  president;  Robert  K.  Shapiro1, 
managing  director  of  the  Paramount 
Theatre,  Times  Square,  second  vice- 
president;  James  F.  Gould,  vice-pres- 
ident of  Radio  City  Music  Hall,  treas- 
(Continued  on  page  4) 


FCC  Sets  Dates  Oct.  24-28 

Can  Cross-Examine  in 
Conn.Pay-TV  Hearing 

Ground  Rules  Permit  Full  Examination 
Of  Witnesses;  Exhibitor  Counsel  'Elated' 

By  E.  H.  KAHN 

WASHINGTON,  Sept.  28.-Hartford  Phonevision,  Inc.,  has  been  granted 
a  four-day  evidentiary  hearing  before  the  Federal  Communications  Com- 
mission en  banc  in  a  unanimous  FCC  action. 

 This  is  what  had  been  sought  by 

Lazarus  Defends  PCA  at 
Meeting  with  Clergy 

A  defense  of  die  effectiveness  of  the 
operation  of  the  Production  Code  Ad- 
ministration was  made  yesterday  by 
Paul  N.  Lazarus,  Jr.,  Columbia  Pic- 
tures vice-president,  at  the  first  of  two 
conclaves  here  between  the  Broad- 
casting and  Film  Commission  of  the 
National  Council  of  the  Churches  of 
Christ  and  representatives  of  the  mo- 
tion picture  industry. 

Lazarus  emphasized  that  the  indus- 
try has  undergone  tremendous 
changes  within  the  past  few  years  and 
stated  that,  "under  the  present  condi- 
tions of  a  very  diversified  industry," 
he  considered  the  job  done  by  the 
PCA  as  quite  adequate.  "Self  regula- 
tion is  still  effective,"  he  said. 

The  current  meetings,  which  are  ex- 
pected to  become  a  semi-annual  event, 
were  called  in  order  to  examine  the 
( Continued  on  page  4 ) 


the  company,  which  proposes  to  in- 
stitute tests  of  toll  television  in  Hart- 
ford, Conn.,  over  WHCT-TV,  Chan- 
nel 18.  The  hearing  will  be  public 
and  the  Connecticut  Committee 
Against  Toll-TV  will  be  allowed  to 
participate,  as  will  five  Hartford 
theatres,  as  fully  qualified  adversa- 
ries. The  hearing  will  run  from  Oct. 
24  through  Oct.  28.  Thereafter,  in- 
terested parties  will  have  until  Dec. 
1  to  file  proposed  findings  of  fact, 
which  the  commission  will  take  un- 
der advisement.  No  specific  date  for 
final  commission  action  can  be  set, 
( Continued  on  page  6 ) 


20th-Fox  invites  Exhibitor  Ideas; 
Starts  Ad-Pub  Promotion  Series 

Twentieth  Century-Fox  has  instituted  a  program  of  exhibitor  advertising 
and  publicity  conferences  designed  to  cooperate  with  exhibitors  throughout 
the  United  States  in  formulatmf  ideas  for  promotional  campaigns  on  the  com- 
pany's   forthcoming  releases. 

First  of  the  series  of  conferences 
was  held  yesterday  at  the  company's 
home  office  with  West  Coast  theatre- 
man  Bert  Pirosh,  president  of  Cali- 
fornia-Pacific Theatres,  addressing 
top-level  members  of  20th's  ad-pub 
department. 

Charles  Einfeld,  20th-Fox  vice- 
president,  called  the  idea  "a  forward 
move  in  the  advertising  and  pub- 
licity fields"  and  "a  boon  for  exhibi- 


TO  A  Accepts  Bid  of  NlPA 
Ad  Group;  No  SPG  Reply 

Albert  M.  Pickus,  Theatre  Owners 
of  America  president,  has  accepted 
the  invitation  of  the  Motion  Picture 
Assn.'s  advertising  -  publicity  commit- 
tee to  send  a  delegation  to  a  meeting 
which  will  be  called  to  discuss  the  re- 
cent criticism  of  film  advertising  by 
TOA  and  the  Screen  Producers  Guild. 
A  similar  invitation  was  sent  by  the 
( Continued  on  page  6 ) 


tion  and  distribution."  The  series  of 
meetings,  he  said,  will  enable  both 
exhibition  and  distribution  to  ex- 
change ideas  on  the  "vital  job  of 
selling  product." 

Einfeld  pointed  out  that  "no  one 
knows  his  audience  better  than  an 
exhibitor  and  is  equipped  to  render 
the   distributor   a   great   service  by 
(Continued  on  page  4) 


'Where  Boys  AreMo  Be 
MGM  Christmas  Release 

"Where  the  Boys  Are"  has  been 
selected  as  M-G-M's  Christmas-New 
Year's  attraction,  Sol  Siegel,  studio 
head,  and  Robert  Mochrie,  general 
sales  manager,  reported  yesterday. 

The  picture,  a  comedy-romance  oJ 
the  Florida  resort  season  producec1 
by  Joseph  Pasternak,  will  be  backec 
by  one  of  the  most  penetrating  adver 
tising  and  promotion  campaigns  of  th< 
year,  M-G-M  said. 


2 


Motion  Picture  Daily 


Thursday,  September  29,  1960 


PERSONAL 
MENTION 


TJOWARD  MINSKY,  assistant  to 
George  Weltner,  Paramount 
vice-president  in  charge  of  world 
sales,  returns  to  New  York  today  from 
Chicago  following  a  two-day  business 
trip. 

• 

Mischa  Kallis,  advertising  art  di- 
rector for  the  California  office  of 
Charles  Schlaifer  and  Company, 
leaves  Hollywood  Sunday  for  a  two- 
week  visit  to  the  advertising  agency's 
New  York  office. 

• 

Cam  Price,  Jacksonville  branch 
manager  for  the  Capital  Releasing 
Corp.,  has  returned  to  the  Florida  of- 
fice after  visiting  the  Atlanta  home 
office. 

• 

Dick  Brooks,  Embassy  Pictures 
publicist,  will  be  married  December 
17  to  Miss  Phyllis  Leder  of  West- 
bury,  L.  I. 

• 

Audrey  Hepburn  and  George 
Peppard,  co-stars  in  "Breakfast  at 
Tiffany's,"  arrive  in  New  York  from 
Hollywood  today  to  start  shooting  this 
weekend  on  the  Paramount  picture. 
• 

Cary  Grant,  star  of  the  Grandon- 
U-I  release  "The  Grass  Is  Greener," 
arrives  in  New  York  from  London 
Oct.  4  for  a  series  of  meetings  with 
U-I  executives  on  advance  promotion 
for  the  picture. 

• 

Edward  L.  Hyman,  vice-president 
of  American  Broadcasting-Paramount 
Theatres,  accompanied  by  his  assist- 
ant, Bernard  Levy,  is  in  Boston  from 
here  today. 

Services  Tomorrow  for 
Lewis,  Technicolor  Sec. 

Funeral  services  for  George  F. 
Lewis,  Jr.,  a  lawyer  and  secretary  of 
Technicolor,  Inc.,  who  died  in  Lenox 
Hill  Hospital  here  Tuesday  follow- 
ing a  brief  illness,  will  be  held  at  11 
A.M.  tomorrow  at  the  Church  of  St. 
John  the  Evangelist. 

Lewis,  who  was  41  years  old,  be- 
came an  officer  of  Technicolor  in 
1953.  He  is  survived  by  his  widow, 
Trudy;  his  mother,  Mrs.  Elizabeth  L. 
Lewis,  and  a  brother,  Robert  G. 
Lewis. 

'Time'  Bests  'Daisies' 

Metro  -  Goldwyn  -  Mayer's  "The 
Time  Machine,"  topped  the  business 
of  "Please  Don't  Eat  the  Daisies"  by 
grossing  over  $205,000  in  the  first 
five  days  of  its  engagement  (Wed- 
nesday through  Sunday)  in  27  Loew's 
Theatres. 


Two  Theatres,  Producer 
Secure  Loans  from  SBA 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  28.  -  Two 
motion  picture  theatres  and  one  pro- 
ducer received  loans  from  the  Small 
Business  Administration  during  Au- 
gust. A  direct  loan  of  $30,000  was 
made  to  Barrera  Marti,  Inc.,  San- 
turce,  Puerto  Rico,  which  has  13  em- 
ployees. A  disaster  loan  of  $1,000  went 
to  the  Pleasant  Valley  Drive-in,  Olive 
Hill,  Ky. 

Pennsylvania  Film  Productions, 
Philadelphia,  a  producer  of  motion 
pictures,  that  has  three  employees, 
received  a  direct  loan  of  $40,000  from 
the  agency. 

Total  of  all  484  loans  approved  by 
SBA  during  August  was  $21,982,000, 
almost  double  the  $11,365,000  ap- 
proved during  July. 

MPPC  Luncheon  Oct.  4 
Draws  Studio  Executives 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  28.  -  The 
Motion  Picture  Permanent  Charities 
kickoff  luncheon  October  4  took  on 
added  significance  today  when  cam- 
paign chairman  Sidney  Solow  re- 
ported that  top  leaders  from  the  mo- 
tion picture  and  television  industries 
will  be  among  300  guests  set  to 
attend  the  event. 

Major  motion  picture  executives 
accepting  invitations  today  are:  Steve 
Broidy,  Roy  Disney,  Jack  Karp,  Ray 
Klune,  Victor  Carter,  Robert  Gold- 
stein, and  Jack  L.  Warner.  Television 
studio  heads  are:  Dick  Powell  and 
Albert  Dorskind. 

Sol  Siegel  and  Sam  Briskin  will  be 
represented  by  Marvin  Schenck.  Nate 
Goiter  will  represent  U-I's  Edward 
Muhl,  and  George  Murphy  will  at- 
tend for  Desi  Arnaz. 

Walter  Mirisch,  MPPC  president, 
will  preside  at  the  luncheon. 

'Campobello'  Premiere 
Aids  'March  of  Dimes' 

A  total  of  $25,065  was  contributed 
to  the  National  Foundation-March  of 
Dimes  as  a  result  of  the  world  pre- 
miere at  the  RKO  Palace  Theatre 
here  last  night  of  "Sunrise  at  Campo- 
bello,"  the  Warner  Bros,  motion  pic- 
ture version  of  Dore  Schary's  play 
about  Franklin  Delano  Roosevelt  a 
decade  before  he  became  President. 

Mrs.  Eleanor  Roosevelt,  who  is 
portrayed  by  Greer  Garson  in  the 
film,  headed  the  assembly  of  notables 
at  the  premiere  performance.  She  was 
joined  by  Schary,  who  wrote  and 
produced  the  screen  drama,  and  Vin- 
vent  J.  Donehue,  who  directed  the 
film  and  the  play.  Zina  Bethune,  fea- 
tured in  the  cast  as  Anna  Roosevelt, 
the  Roosevelts'  only  daughter,  also 
attended. 

The  picture  is  playing  the  Palace 
on  a  reserved  seat  policy. 


Cinema  lodge  Welcomes 
Youngstein  Back  Today 

Some  300  friends  of  Max  Young- 
stein, the  New  York-to-Hollywood 
commuting  vice-president  of  United 
Artists  and  past  president  of  the 
Lodge,  are  expected  to  gather  for 
lunch  in  the  North  Ballroom  of  the 
Hotel  Astor  today  to  help  New  York's 
Cinema  Lodge  of  B'nai  B'rith  say  an 
informal  and  affectionate  "Welcome 
Back,  Max." 

As  Abe  Dickstein,  president  of 
Cinema  Lodge,  explains  it,  luncheons 
are  usually  given  to  departing  execu- 
tives but  this  time  the  procedure  is 
being  reversed,  mainly  because  Cine- 
ma Lodge  and  the  many  other  chari- 
table and  humane  organizations  with 
which  Max  is  associated,  are  so  grate- 
ful that  he  has  again  taken  up  head- 
quarters in  New  York  after  a  sojourn 
in  Hollywood. 

Seadler  Will  Speak 

Si  Seadler  of  M-G-M,  will  be  a 
speaker,  according  to  an  announce- 
ment from  Robert  K.  Shapiro,  of  the 
New  York  Paramount  Theatre,  who  is 
chairman  of  the  luncheon  and  Cine- 
ma's past  presidents,  will  also  be  on 
the  dais. 

On  hand  to  assist  in  the  festivities 
will  be  some  Cinema  members  like 
Al  Kelly  and  probably  Joey  Adams. 
Also  lending  assistance  will  be  actors 
Tony  Randall,  Shirley  Jones  and  Ina 
Balin. 

Rabbi  Ralph  Silverstein  of  Tem- 
ple Sinai  of  Brooklyn  and  a  vice-presi- 
dent of  Cinema  Lodge,  will  deliver 
the  invocation  starting  about  12:30 
P.M. 

Para.  Home  Office  Group 
Concludes  Studio  Talks 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  28.  -  Para- 
mount's  New  York  executives  headed 
by  president  Barney  Balaban,  con- 
cluded production  conferences  with 
Jack  Karp,  head  of  the  studio,  and 
Martin  Rackin,  in  charge  of  produc- 
tion, and  left  for  the  East  today. 

The  executive  contingent  which  ar- 
rived here  last  weekend,  included 
Paul  Raibourn,  George  Weltner,  and 
Russell  Holman.  Their  meetings  were 
concerned  with  the  company's  inten- 
sive fourth  quarter  production  pro- 
gram which  has  eight  feature  pic- 
tures scheduled  for  the  cameras  by 
the  end  of  the  year. 

Mrs.  Al  Fecke  Dies 

BOSTON,  Mass.,  Sept.  28.-Doro- 
thy  M.  Fecke,  wife  of  Al  Fecke,  well- 
known  New  England  film  salesman  for 
United  Artists,  died  here  suddenly  yes- 
terday of  a  cerebral  hemorrhage. 
Funeral  services  will  be  held  Friday. 
Mrs.  Fecke  was  a  sister-in-law  of  Her- 
bert Fecke,  advertising  manager  of 
Motion  Picture  Daily. 


Gay  Capital  Premiere 
Held  for  'Aim  at  Stars' 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  28.-Official, 
diplomatic,  military  and  social  Wash- 
ington paid  tribute  to  Dr.  Wernher 
van  Braun  last  night  at  the  American 
premiere  of  Columbia  Pictures'  "I 
Aim  at  the  Stars"  at  the  Loew's  Pal- 
ace Theatre  here. 

Among  the  notables  at  the  premiere 
were  Mrs.  Mamie  Eisenhower  and  Lt. 
Col.  John  Eisenhower;  Secretary  of 
the  Army  and  Mrs.  Wilber  M.  Bruck- 
er;  the  newly-appointed  chairman, 
Joint  Chiefs  of  Staff,  General  Lyman 
L.  Lemnitzer  and  Mrs.  Lemnitzer;  the 
newly-appointed  Chief  of  Staff, 
United  States  Army,  Gen.  George  H. 
Decker  and  Mrs.  Decker;  and  Lt.  Gen- ; 
eral  Leslie  R.  Groves  (USA  Ret.), 
president  of  the  Army  Distaff  Founda- 
tion, who  was  host  for  the  evening. 
Mrs.  Bucker  and  Mrs.  Lemnitzer  were 
patronesses  of  the  event,  and  Mrs. 
Decker  was  general  chairman.  Some 
250  patients  of  local  military  hospitals 
were  in  attendance. 

Special  guests  of  honor  included 
General  H.  N.  Toftoy  and  Colonel 
James  P.  Hamill,  both  of  whom  are 
portrayed  in  the  Charles  H.  Schneer 
production  based  on  von  Braun's 
career. 


In  a  press  conference  here  today 
Wernher  Van  Braun  said  he  feels 
sure  that  the  film's  reception  will  be 
controversial.  Some  will  like  it,  some 
will  not,  but  no  one  will  be  luke- 
warm. He  refused  to  comment  on 
adverse  reactions  in  Antwerp,  Munich 
and  other  European  centers. 

Van  Braun  claimed  that  it  was 
often  impossible  to  separate  military 
purposes  from  peaceful  ones.  The 
purpose  of  the  film  was,  as  he  saw 
it,  to  point  up  this  dilemma  facing 
scientists  in  every  country.  He  de- 
clared he  felt  strongly  about  moral 
imperatives  and  that  he  did  not  think 
of  himself  as  a  hero. 


LeWitt  Estate  Filed 

HARTFORD,  Sept.  28.  -  The  late 
Atty.  George  LeWitt,  Connecticut 
film  industry  pioneer,  left  his  entire 
estate— amount  not  disclosed— to  his 
wife,  Mrs.  Miriam  Z.  LeWitt,  Probate 
Court  has  disclosed.  LeWitt,  partnered 
with  the  late  John  S.  P.  Glackin  in  the 
Glackin  &  LeWitt  Theatres  in  Con- 
necticut for  many  years,  died  Aug. 
20  at  his  New  Britain  home.  A  son, 
Brooks,  associated  with  management 
of  the  Berlin  ( Conn. )  Drive-In  The- 
atre, and  two  daughters,  also  survive. 


'Heaven9  Bows  Oct,  10 

"Heaven  on  Earth,"  an  American- 
Italian  co-production  which  was 
filmed  in  the  Vatican,  will  have  its 
world  premiere  at  the  55th  Street 
Playhouse  here  on  Oct.  10.  Film  is  a 
JB  Film  Enterprises  release. 


MOTION  PICTURE  DAILY,  Martin  Quigley,  Editor-in-Chief  and  Publisher;  Sherwin  Kane,  Editor;  James  D.  Ivers,  Managing  Editor;  Richard  Gertner,  News  Editor;  Herbert  V.  Fecke, 
Advertising  Manager;  Gus  H.  Fausel,  Production  Manager,  TELEVISION  TODAY,  Charles  S.  Aaronson,  Editorial  Director;  Pinky  Herman,  Eastern  Editor.  Hollywood  Bureau, 
Yucca- Vine  Building,  Samuel  D.  Berns,  Manager;  Telephone  Hollywood  7-2145;  Washington,  E.  H.  Kahn,  996  National  Press  Bldg.,  Washington,  4,  D.  C;  London  Bureau,  4, 
Hear  bt  Leicester  Square,  W.  2.  Hope  Williams  Burnup,  Manager;  Peter  Burnup,  Editor;  William  Pay,  News  Editor.  Correspondents  in  the  principal  capitals  of  the  world.  Motion 
Picture  Daily  is  published  daily  except  Saturdays,  Sundays  and  holidays,  by  Quigley  Publishing  Company,  Inc.,  1270  Sixth  Avenue,  Rockefeller  Center,  New  York  20,  Circle  7-3100. 
Lame  address:  Quigpubco.  New  York  Martin  Quigley,  President;  Martin  Quigley,  Jr.,  Vice-President;  Theo  J.  Sullivan,  Vice-President  and  Treasurer;  Raymond  Gallagher, 
Vice-Fresident;  Leo  J.  Brady,  Secretary.  Other  Quigley  Publications:  Motion  Picture  Herald,  Better  Theatres  and  Better  Refreshment  Merchandising  each  published  13  times  a  year 
as  a  section  of  Motion  Picture  Herald;  Television  Today,  published  daily  as  part  of  Motion  Picture  Daily;  Motion  Picture  Almanac,  Television  Almanac,  Fame.  Entered  as  second 
class  matter  Sept.  21,  1938,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1«79.  Subscription  rates  per  year,  $6  in  the  Americas  and  $12  foreigi.    Single  copies,  10c. 


\or<W 


announces  with  pride 
the  assignment  to  create  and  produce 

NATIONAL  RADIO  CAMPAIGNS 


for 


JOHN  WAYNE  •  RICHARD  WIDMARK  •  LAURENCE  HARVEY 


and 


CIMARRON 

GLENN  FORD  •  MARIA  SCHELL  •  ANNE  BAXTER 


A  FEW  OF  THE  OTHER  GORDON  McLENDON  CAMPAIGNS: 


Samson  and  Delilah 
From  Here  to  Eternity 
Bridges  at  Toko-Ri 
The  Country  Girl 
Never  So  Few 
House  of  Usher 
Pork  Chop  Hill 
The  Glenn  Miller  Story 
On  the  Waterfront 

A  Woman 


Hell  to  Eternity 

Hound  of  the  Baskervilles 

Man  On  A  String 

The  Gene  Krupa  Story 

Tom  Sawyer 

A  Night  To  Remember 

Why  Must  I  Die 

Shane 

The  Wild  One 
Like  Satan 


Motion  Picture  Daily 


Thursday,  September  29,  I960 


Political  Fund  All-Industry  FORTHCOMING  RELEASES 


( Continued 

with  American  Heritage,  thus  giving 
the  movement  an  industry-wide  char- 
acter. 

American  Heritage  has  informed 
MPAA  that  this  will  be  the  first  in- 
dustry to  engage  in  such  an  activity 
on  an  industry-wide  basis.  Compo- 
nents of  other  industries  have  en- 
couraged voluntary  campaign  con- 
tributions by  employes  on  other 
occasions,  it  was  stated,  but  such 
efforts  never  before  attained  industry- 
wide proportions. 

The  American  Heritage  program 
with  which  a  large  segment  of  ex- 
hibition is  cooperating  provides  both 
for  an  internal  encouragement  of 
voluntary  contributions  to  the  cam- 
paign funds  of  either  party  by  those 
employed  in  exhibition,  and  for  the 
use  of  trailers  calling  upon  the  pub- 
lic to  register  and  vote. 

The  producer-distributor  plan  was 
proposed  by  Eric  Johnston,  MPAA 
president,  and  has  been  accepted  by 


from  page  1 ) 

the  member  companies. 

A  "fill-in"  meeting  of  MPAA  com- 
pany representatives  is  being  held 
here  today  to  review  the  plans  and 
preparations  for  the  effort.  The  com- 
pany representatives  at  today's  meet- 
ig  will  direct  the  campaigns  within 
their  respective  companies.  The  cam- 
paigns will  include  all  subsidiaries 
and  affiliates,  such  as  television,  music 
and  other  companies,  as  well  as  the 
studios,  film  exchanges  and  home 
offices  of  all  the  various  MPAA 
members. 

Participation  kits  have  been  pre- 
pared and  other  materials  required 
for  the  campaign  are  in  preparation, 
so  the  hope  now  is  that  the  effort 
can  be  gotten  under  way  by  the  end 
of  next  week. 

Johnston  is  scheduled  to  discuss 
the  arrangements  with  the  two  can- 
didates, Senator  John  W.  Kennedy 
and  Vice-President  Richard  Nixon 
today  or  tomorrow. 


MMPTA 


( Continued  from  page  1 ) 
urer;   Philip  F.   Harling  of  Stanley 
Warner  Theatres,  assistant  treasurer. 

Members  of  the  executive  com- 
mittee elected  yesterday  are:  Leo 
Brecher,  Eugene  Picker,  chairman; 
Samuel  Rinzler,  Samuel  Rosen,  Don- 
ald S.  Rugoff  and  Sol  M.  Strausberg. 

Directors  elected  are:  Leo  Brecher, 
Walter  Brecher,  Russell  Downing, 
Emanuel  Frisch,  Harry  Goldberg, 
James  F.  Gould,  Philip  Harling, 
Bernard  Helfand,  Murray  Lenekoff, 
Harry  Mandel,  Martin  H.  Newman, 
Eugene  Picker,  Samuel  Rinzler,  Sam- 
uel Rosen,  Arthur  Rosen,  Donald  S. 
Rugoff,  Leslie  R.  Schwartz,  Sol  A. 
Schwartz,  Robert  K.  Shapiro,  Stan- 
ley N.  Silverman,  M.  O.  Strausberg 
and  Solomon  M.  Strausberg. 

D.  John  Phillips  continues  as  ex- 
ecutive secretary. 

'Goliath'  for  November 

HOLLYWOOD,  Sept.  28.-Ameri- 
can  International's  new  color  spec- 
tacle "Goliath  and  the  Dragon"  star- 
ring Mark  Forest  and  Broderick 
Crawford,  originally  set  for  Christ- 
mas release,  has  been  moved  up  to 
Thanksgiving  replacing  "Konga." 
Switch  was  made  necessary  because 
of  time-consuming  special  effects  in- 
volved in  the  production  of  "Konga," 
the  story  of  a  100-foot  gorilla  that 
rampages  through  London.  "Konga" 
has  been  re-scheduled  for  a  Febru- 
ary, 1961,  release. 


Defend  PC  A 


( Continued  from  page  1 ) 
findings  of  the  NCCC's  Study  Com- 
mission on  the  industry  and  also  to 
hear  Dr.   Bachman's  report  entitled 
"The  Church  and  the  Mass  Media." 

The  churchmen  again  emphasized 
that  they  do  not  believe  in  "outside 
censorship"  of  the  industry.  They  are 
anxious  to  learn  "what  role  Christians 
can  play  in  connection  with  the  many 
facets  of  the  entertainment  world," 
they  said. 

Kenneth  Clark,  vice-president  of 
the  Motion  Picture  Ass'n.,  also  spoke 
at  the  session  yesterday,  which  was 
closed  to  members  of  the  press.  Clarke 
discussed  the  present  position  of  the 
industry  in  general. 

Two  other  MPA  executives,  Mar- 
garet Twyman  and  Taylor  Mills,  will 
address  the  meeting  today. 

20th-Fox  Invites  Ideas 

( Continued  from  page  1 ) 
lending  his  ideas   on  how  best  to 
sell  a  picture." 

In  each  meeting  a  prominent  ex- 
hibitor, in  this  case  Pirosh,  will  ad- 
dress the  ad-pub  personnel  outlining 
his  views  on  what  elements  ought 
to  be  incorporated  into  advertising 
and  promotion  to  best  sell  upcoming 
product. 

Among  the  20th  executives  who  at- 
tended the  initial  session  were  Rod- 
ney Bush,  exploitation  director;  Abe 
Goodman,  advertising  director;  Ed- 
ward Sullivan,  publicity  director; 
Martin  Michel,  radio-TV  director  and 
Nat  Weiss,  publicity  manager. 

Set  Remarque  Novel 

HOLLYWOOD,  Sept.  28.  -  "Bor- 
rowed Life,"  the  new  Erich  Maria 
Remarque  novel,  will  be  filmed  for 
Columbia  Pictures  release  by  Wil- 
liam Goetz  Productions,  with  Lau- 
rence Harvey  slated  to  be  one  of  the 
stars. 


ABBREVIATIONS:  AA,  Allied  Artists;  AIP,  American  Interna- 
tional Pictures;  BV,  Buena  Vista;  Col,  Columbia;  MGM,  Metro- 
Goldwyn-Mayer;  Par,  Paramount;  20-Fox,  20th  Century-Fox; 
UA,  United  Artists;  Uni,  Universal;  WB,  Warner  Bros.;  c,  color; 
cs,  CinemaScope,  te,  Techirama;  w,  VistaVision;  rs,  Regalscope. 

►  OCTOBER 

AA — TIME  BOMB:  Curt  Jurgens,  Mylene  Demongeot 

AA — BLOODY  BROOD:  Barbara  Lord,  Jack  Bett 

AA— SEREGENTI  SHALL  NOT  DIE,  c:  Documentary 

AIP— THE  ROUGH  AND  THE  SMOOTH:  Nadja  Tiller,  Tony  Britton 

AIP— JOURNEY  TO  THE  LOST  CITY,  c:  Debra  Paget,  Paul  Christian 

BV— JUNGLE  CAT,  c:  True-Life  Adventure 

BV— TEN  WHO  DARED,  c:  John  Beal,  Brian  Keith 

COL— I  AIM  AT  THE  STARS:  Curt  Jurgens,  Victoria  Shaw 

COL— LET  NO  MAN  WRITE  MY  EPITAPH:  Burl  Ives,  Shelley  Winters 

COL— I'M  ALL  RIGHT  JACK:  Peter  Sellers 

MGM— KEY  WITNESS:  Jeffrey  Hunter,  Pat  Crowley 

MGM— WHERE  THE  HOT  WIND  BLOWS:  Gina  Lollobrigida,  Yves  Montand 

PAR— THE  SAVAGE  INNOCENTS,  c,  te:  Anthony  Quinn,  Yoko  Tani 

20-FOX— THE  BATTLE  OF  AUSTERLITZ,  c,  cs:  Leslie  Caron,  Rossano  Brazzi 

20-FOX— DESIRE  IN  THE  DUST,  cs:  Raymond  Burr,  Martha  Hyer 

20-FOX— SECRETS  OF  THE  PURPLE  REEF,  c,  cs:  Peter  Folk 

UA — THE  ALAMO,  c,  todd-AO:  John  Wayne,  Richard  Widmark 

WB— SUNRISE  AT  CAMPOBELLO,  c:  Ralph  Bellamy,  Greer  Garson 

WB— THE  DARK  AT  THE  TOP  OF  THE  STAIRS,  c:  Robert  Preston,  Dorothy  McGuire 

WB— GIRL  OF  THE  NIGHT:  Anne  Francis,  John  Kerr 


►  NOVEMBER 

AA— HEROES  DIE  YOUNG:  Erika  Peters,  Robert  Getz 
AA— THE  UNFAITHFULS:  Gina  Lollobrigida,  May  Britt 
AA— THE  PLUNDERERS:  Jeff  Chandler,  John  Saxon 
AIP— KONGA,  c:  Michael  Gough,  Jess  Conrad 
COL— SURPRISE  PACKAGE:  Yul  Brynner,  Mitzi  Gaynor 
COL— HELL  IS  A  CITY:  Stanley  Baker,  Maxine  Audley 
COL — JAZZ  BOAT,  cs:  Anthony  Newley,  Anne  Aubrey 
MGM— BUTTERFIELD  EIGHT,  c,  cs:  Elizabeth  Taylor,  Laurence  Harvey 
MGM— GORGO,  c:  William  Travers,  William  Sylvester 
PAR — G.I.  BLUES,  c:  Elvis  Presley,  Juliet  Prowse 
20-FOX— CIRCLE  OF  DECEPTION  cs:  Bradford  Dillman,  Suzy  Parker 
20-FOX— NORTH  TO  ALASKA,  cs,  c:  John  Wayne,  Capucine 
20-FOX— DOUBLE  TROUBLE,  cs:  Tommy  Noonan,  Peter  Marshall 
20-FOX— TESS  OF  THE  STORM  COUNTRY,  c,  cs:  Diane  Baker,  Lee  Philips 
UA— INHERIT  THE  WIND:  Spencer  Tracy,  Fredric  March  (special  dates) 
UA— THE  MAGNIFICENT  SEVEN,  c:  Yul  Brynner,  Eli  Wallach 
UNI— MIDNIGHT  LACE,  c:  Doris  Day,  Rex  Harrison 
WB— THE  SUNDOWNERS,  c:  Deborah  Kerr,  Robert  Mitchum 


►  DECEMBER 

AA — HEROD  THE  GREAT,  c:  Edmund  Purdom,  Sylvia  Lopez 
AA — DONDI:  David  Janssen,  Patti  Page 

AIP— GOLIATH  AND  THE  DRAGON,  c:  Mark  Forest,  Brodrick  Crawford 

BV— SWISS  FAMILY  ROBINSON,  c:  Dorothy  McGuire,  John  Mills 

COL— THE  THREE  WORLDS  OF  GULLIVER,  c:  Kerwin  Mathews,  Jo  Morrow 

COL— THE  WACKIEST  SHIP  IN  THE  ARMY,  c:  Jack  Lemmon,  Ricky  Nelson 

COL— PLEASE  TURN  OVER:  Ted  Ray,  Jean  Kent 

MGM— CIMARRON,  c,  cs:  Glenn  Ford,  Maria  Schell 

MGM — MAGIC  BOY,  c:  feature-length  cartoon 

PAR— THE  WORLD  OF  SUSIE  WONG,  c:  William  Holden,  Nancy  Kwan 
PAR — CINDERFELLA,  c:  Jerry  Lewis,  Judith  Anderson 
PAR— A  BREATH  OF  SCANDAL,  c:  Sophia  Loren,  Maurice  Chevalier 
20-FOX— FLAMING  STAR,  c,  cs:  Elvis  Presley 

20-FOX— ESTHER  AND  THE  KING,  c,  cs:  Joan  Collins,  Richard  Egan 

20-FOX— THE  WIZARD  OF  BAGDAD,  c,  cs:  Dick  Shawn,  Diane  Baker 

UA — EXODUS,  c,  Panavision  70:  Paul  Newman,  Eva  Marie  Saint  (special  dates) 

UA— FACTS  OF  LIFE:  Bob  Hope,  Lucille  Ball 


Levitch  to  North  Park       To  Honor  Al  Becker 


BUFFALO,  Sept.  28.  -  Lou  Lev- 
itch,  managing  director  of  the  Gran- 
ada, Schine  de  luxe  suburban  opera- 
tion here,  has  resigned  and  starting 
Oct.  6  will  take  over  the  operation 
of  the  North  Park  Theatre  on  Hertel 
Avenue,  one  of  the  first  big  com- 
munity houses  in  Buffalo,  and  op- 
erated for  many  years  by  the  Shea 
circuit. 


BUFFALO,  Sept.  28.-A1  Becker, 
Buffalo's  veteran  projectionist  and 
theatre  supply  executive,  who  re- 
cently celebrated  his  75th  birthday, 
will  be  honored  in  recognition  of  that 
event  by  the  barkers  of  Tent  7,  Va- 
riety club  of  Buffalo,  at  a  dinner  in 
the  clubroom,  in  Delaware  avenue, 
on  Tuesday,  Oct.  18,  it  was  an- 
nounced here  today. 


FILMACK 

SPECIAL  TRAILERS 
LEAD  THE  FIELD! 


l32'S.  WABAS*  '  CHIMg'o,,,5, 


Thursday,  September  29,  1960 


Motion  Picture  Daily 


Television  Today 


ABC  to  Aid  in  First 
Ecuador  TV  Station 

The  American  Broadcasting  Com- 
pany International  Division  and  Pri- 
mera  Television  Ecuatoriana,  S.  A. 
have  joined  forces  in  the  develop- 
ment of  Ecuador's  first  television  sta- 
tion, it  was  announced  by  Jose 
Rosenbaum,  PTE  general  manager, 
and  Donald  W.  Coyle,  vice-president 
in  charge  of  the  ABC  International 
Division  of  American  Broadcasting- 
Paramount  Theatres,  Inc. 

The  station  will  begin  operating 
in  Guayaquil  within  the  next  few 
weeks  on  Channel  4.  Guayaquil,  as 
well  as  being  the  largest  city  in 
Ecuador,  is  the  country's  commer- 
cial headquarters  and  principal  port. 

ABC  International  will  furnish 
Primera  Television  Ecuatoriana  with 
engineering,  technical,  programming 
and  sales  assistance  as  well  as  finan- 
cial aid. 

AB-PT  has  also  made  agreements 
with  five  Central  American  broad- 
casting companies  which  comprise  the 
Central  American  Television  Net- 
work, and  with  broadcasting  compa- 
nies in  Caracas,  Venezuela,  and  Bei- 
rut, Lebanon.  ABC  also  has  a 
minority  interest  in  News  Limited  of 
Australia,  Inc.,  which  participates  in 
television  broadcasting  in  Australia. 

Leeds'  Desilu  Contract 
Is  Settled;  He  Resigns 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  28.  -  Desi 
Arnaz,  president  of  Desilu  Produc- 
tions, announced  an  amicable  agree- 
ment had  been  arrived  at  settling  Mar- 
tin Leeds'  employment  contract  as 
executive  vice-president  and  providing 
for  his  resignation  as  a  director  of  the 
company. 

Termination  of  Leeds'  employment 
resulted  from  differences  between 
Arnaz  and  Leeds  with  respect  to  cer- 
tain operating  policies  of  the  com- 
pany. 

TV  Drive  for  Hot9 

A  248-station  television  network, 
designed  to  reach  the  full  potential 
motion  picture  audience  in  top  mar- 
kets across  the  United  States  and 
Canada,  will  pre-sell  Joseph  E.  Le- 
j  vine's  forthcoming  "Where  the  Hot 
Wind  Blows."  The  campaign  will  be 
telecast  into  millions  of  homes  within 
range  of  the  specially  devised  "net- 
work," featuring  several  of  the  climac- 
tic scenes  from  the  film. 


Hollywood  Subject  of 
'Open  End'  Show  Sunday 

"The  Movie  Makers,"  a  discussion 
of  the  various  phases  through  which 
the  motion  picture  industry  has 
passed,  will  be  the  subject  of  David 
Susskind's  "Open  End"  show  on 
Channel  13,  WNTA-TV,  Sunday 
night,  beginning  at  10  P.M.,  EDT. 

The  industry  panel  will  be  com- 
prised of  George  Cukor,  Jerry  Wald, 
Daniel  Taradash,  Fred  Zinneman  and 
Richard  Brooks.  They  will  cover, 
among  other  subjects,  the  star  system, 
current  changes  in  the  industry,  its 
personalities  and  box  office  perform- 


Our  Gang  Comedies  Get 
High  Rating  in  Premiere 

The  original  Our  Gang  comedies 
are  having  their  premiere  showing 
on  television  in  several  key  cities  and 
immediately  are  proving  to  have  as 
much  appeal  to  the  national  funny- 
bone  as  they  did  when  they  were 
released  to  movie  theatres  by  Hal 
Roach  in  the  early  1920's. 

In  their  New  York  television  debut 
last  week  on  WOR-TV,  the  first  of 
the  78  Our  Gang  two-reelers  ac- 
quired by  David  Dietz,  of  National 
Telepix,  doubled  the  rating  in  the 
5:00  P.M.  time  slot.  The  rating  is 
even  more  significant  considering  the 
local  competition  from  Khrushchev, 
Castro,  Nasser  and  assorted  other 
visitors. 

Adults  Also  Enjoy 

Fundamentally  aimed  at  children, 
the  "Gang"  comedies  are  demon- 
strating such  a  wide  appeal  to  nostal- 
gic adults  as  well  that  Dietz  hopes 
shortly  to  move  the  program,  called 
"Mischief  Makers,"  into  an  evening 
time  slot. 

In  Los  Angeles  and  Chicago, 
where  the  first  "Gang"  series  also 
got  their  initial  television  exposure 
this  month,  similar  enthusiasm  for 
the  antics  of  the  movie  moppets  is 
reported.  In  a  late  afternoon  time 
spot,  the  show  quickly  moved  from 
fourth  to  second  place  in  a  fortnight. 


Warners  Will  Produce 
New  'Las  Vegas'  Series 

"Las  Vegas,"  a  new  television 
series  set  in  the  famous  Nevada  re- 
sort, will  be  developed  for  ABC-TV 
by  Warner  Bros.,  it  was  announced 
today  by  Thomas  E.  Moore,  vice- 
president  in  charge  of  programming 
for  the  ABC-TV  Network,  and  Wil- 
liam T.  Orr,  vice-president  in  charge 
of  Warner  Bros,  television  produc- 
tion. The  new  series  will  be  devel- 
oped for  the  1961-62  season  on 
ABC-TV. 

Principal  characters  of  "Las  Vegas" 
will  be  representatives  of  the  Las 
Vegas  police  department  and  sheriff's 
office,  with  exclusive  access  to  the 
files  of  the  two  law  enforcement 
agencies. 

Arrangements  have  also  been 
made  with  the  luxury  hotels  on  the 
Las  Vegas  "Strip"  for  their  co-op- 
eration in  filming  the  series  and  in 
providing  colorful  background  facili- 
ties. 

The  initial  "Las  Vegas"  project 
will  be  produced  by  Jules  Schermer. 

ABC-TV  plans  to  introduce  "Las 
Vegas"  as  a  90-minute  special,  after 
which  it  will  be  a  weekly,  one-hour 
series. 


Who's  Where 


Peter  A.  Griffith  has  been  ap- 
pointed a  vice-president  of  Trans- 
film-Caravel  Incorporated,  it  was  an- 
nounced by  William  Miesegaes,  pres- 
ident. The  firm  is  a  major  producer 
of  industrial  shows  and  training  pro- 
grams, TV  commercials  and  business 
films. 

□ 

Milton  R.  Neaman  has  been  ap- 
pointed director  of  facilities  of  CBS, 
it  was  announced  by  Clarence  H.  Hop- 
per, vice-president,  facilities.  He  will 
be  responsible  for  all  departments  of 
the  facilities  staff. 


Deny  Dismissal  Motion 

A  motion  by  Richard  Randall  and 
Network  Film  Industries,  Inc.,  to  dis- 
miss a  suit  brought  against  him  and 
the  company  by  New  York  State  attor- 
ney general  Louis  Lefkowitz  was  de- 
nied&  yesterday  by  State  Supreme 
Court  Justice  George  Tilzer.  Judge 
Tilzer  also  denied  a  motion  by  the 
defendants  for  an  injunction  to  bar  the 
state  attorney's  office  from  issuing 
press  releases  mentioning  the  case.  An 
early  trial  of  the  suit,  alleging  mis- 
representation in  the  sale  of  stock, 
will  be  sought  by  the  state  attorney 
general. 


Post-'48  Uncertainty 
Hampers  Film  Sales 

By  JERRY  HERMAN 

The  uncertainty  regarding  the  re- 
lease of  post- 1948  feature  films  to 
television  has  hurt  the  market  for 
those  distributors  owning  packages  of 
films,  both  foreign  and  domestic,  ac- 
cording to  Flamingo  Telefilms'  presi- 
dent, Ira  Gottlieb. 

"Oddly,  enough  the  holding  off  of 
the  television  market  of  post-48's  has 
hurt  us  rather  than  helped  us.  There 
is  a  hiatus  now  in  which  everyone  is 
waiting  to  see  what  will  be  released, 
when,  and  for  how  much.  Once  these 
features  are  released,  our  foreign 
films  will  play  their  own  important 
part  in  tv  programming,"  he  stated. 

Foreign  Films  Accepted 

Gottlieb,  in  an  interview  with 
Television  Today,  pointed  to  the 
recent  report  of  the  foreign  films 
committee  of  TOA  regarding  the  ac- 
ceptance of  foreign  films  dubbed  into 
English  for  regular  as  well  as  "art" 
theatres,  and  said  that  foreign  films 
are  also  being  increasingly  accepted 
by  television.  A  great  factor  in  this 
acceptance,  he  pointed  out,  has  been 
the  careful  attention  given  to  accurate 
lip-synch  and  voice  and  accent  char- 
acteristics carefully  related  to  the 
character  speaking  the  lines. 

"There  is  no  question  in  my  mind 
that  foreign  films  will  play  an  increas- 
ingly important  part  in  tv  program- 
ming," he  declared. 


Columbus  Council  Bars 
Burlesque  Show  Opening 

COLUMBUS,  O.,  Sept.  28.  -  The 
City  Council  has  unanimously  adopt- 
ed an  emergency  ordinance  sponsored 
by  Mayor  Ralston  Westlake  banning 
burlesque  within  a  mile  of  any  local 
church  or  school,  thus  preventing  the 
Oct.  14  opening  of  a  burlesque  show 
in  a  South  Side  neighborhood  house, 
the  Parsons,  to  be  renamed  the  Gay- 
ety.  Burlesque  policy  was  to  have 
been  inaugurated  by  LeRoy  Griffith, 
Cincinnati  showman.  Mayor  Westlake 
submitted  petitions  signed  by  3,300 
South  Side  residents,  protesting  the 
burlesque  policy. 


Douglas  on  Tour 

Kirk  Douglas,  star  and  executive 
producer  of  "Spartacus,"  Bryna  pro- 
duction being  released  by  Universal- 
Intemtitonal,  will  visit  Boston  and 
Philadelphia  early  next  week  before 
the  world  premiere  at  the  DeMille 
Theatre  here  and  in  Detroit  and  Chi- 
cago the  week  following  the  world 
premiere,  for  special  promotional  ac- 
tivity. Douglas  will  be  accompanied 
by  Mrs.  Douglas  and  Stan  Margulies, 
advertising  and  publicity  head  of 
Bryna  Productions,  who  arrived  in 
New  York  over  the  past  weekend. 

Injunction  Permanent 

Judge  Paul  Streit  in  New  York 
State  Supreme  Court  has  granted  a 
permanent  injunction  restraining  Ber- 
nard K.  Hoffer  and  Exodus  Motion 
Picture  Corp.  from  using  "Exodus"  as 
the  title  for  an  Italian  film  produced 
in  1949  under  the  name  of  "II  Gride 
Delia  T  erra"  and  released  in  the 
United  States  as  "The  Earth  Cries 
Out."  On  Aug.  26  New  York  State 
Supreme  Court  Justice  Henry  Epstein 
had  granted  a  temporary  injunction 
against  the  use  of  the  title  of  the  new 
United  Artists  film. 


musifex  co 

45  w.  45  st.  n.y.c. 


sound  effects 
musical  effects 


ci-6-4061 


HUGO  A.CAS01AR0       MARTIN  GOTTLIEB 

-film  effects,  inc. 

1600  BROADWAY,  N.Y.  19 
PLAZA  7-2098 

•  OPTICAL  EFFECTS       •  STAND  PHOTOGRAPHY 
•  ANIMATION               •  TITLES 

•  ART  WORK            •  B  t-Wand  COLOR 

A  Complete  Service \-for  Film  Producers? 

6 


Motion  Picture  Daily 


Thursday,  September  29,  I960; 


Can  Cross-Examine  at  Pay-TV  Hearing 


(Continued  from  page  1) 
but  it  would  be  unusually  speedy  if 
it  were  to  act  before  the  year  ends. 

Marcus  Cohn,  counsel  for  the  Con- 
necticut committee,  told  Motion 
Picture  Daily  he  is  "quite  elated 
and  delighted  with  the  whole  thing." 
He  pointed  out  that,  as  a  representa- 
tive of  a  fully  qualified  party  to  the 
proceedings  he  will  be  able  to  cross- 
examine  pro-pay-tv  witnesses.  He 
noted,  too,  that  they  will  be  testify- 
ing before  the  FCC  under  oath  for 
the  first  time.  Cohn  was  pleased  that 
die  full  FCC  membership  would  have 
this  chance  to  see  and  hear  for  them- 
selves the  plans  of  the  pay-tv  advo- 
cates. 

A  spokesman  for  the  applicant, 
Hartford  Phone  vision,  said:  "We  are 
very  pleased  that  the  commission 
granted  our  request  for  an  evidentary 
hearing  en  banc  on  our  application 
for  the  Phonevision  trial  operations 
in  Hartford.  Since  the  members  of 
the  Commission  are  the  decision- 
makers, it  seems  to  me  that  all  in- 
terested parties  should  be  very  grate- 
ful that  the  Commission  was  willing 
to  set  aside  a  week  of  its  time  to 
permit  the  parties  to  address  them- 
selves directly  to  it.  This  opportunity 
to  present  evidence  and  address  argu- 
ments to  the  decision-makers  is  the 
ultimate  in  justice." 

In  hearing  the  application  of  the 
RKO  General  subsidiary  for  permis- 
sion to  conduct  trial  subscription  tv 
operations  over-the-air,  the  FCC  said 
it  will  consider  the  following  five 
issues: 

"(1)  Whether  the  proposed  trial 
operation  conforms  with  all  the  con- 
ditions set  out  in  the  third  report  on 
subscription  television  for  the  con- 
duct of  trial  subscription  television 
operations. 

"(2)  Whether  the  conduct  of  the 
trial  subscription  television  operation 

Hme  Races  Set  for 
V.C  Event  Monday 

The  New  York  Variety  Club  will 
combine  fund  raising  with  showman- 
ship at  its  Yonkers  Raceway  event 
scheduled  for  Monday  night.  The  pro- 
gram, held  for  the  establishment  of 
playgrounds  for  handicapped  children 
in  New  York,  will  consist  of  nine 
races  named  for  a  forthcoming  motion 
picture. 

Under  the  auspices  of  Tent  No.  35, 
the  racing  event  has  been  endorsed 
by  the  New  York  sportswriters  on  be- 
half of  the  Bill  Coram  Fund.  Tickets 
for  the  night's  entertainment  which  in- 
elude  track  admittance  and  dinner, 
are  priced  at  $10  each. 

Harry  Brandt,  chief  barker,  has  an- 
nounced the  races  as  follows:  1— "Hell 
to  Eternity"  (A.A.);  2-"Midnight 
Lace"  (U.  I.);  3-"Butterfield  8" 
(M-G-M);  4-"Where  the  Hot  Wind 
Blows"  (Embassy);  5— Bill  Coram 
Handicap;  6— "Inherit  the  Wind" 
(U.A.);  7-"G.I.  Blues"  (Para.);  8- 
"Esther  and  the  King"  (20th-Fox); 
9-"Girl  of  the  Night"  (W.B.). 
fe^*" 


proposed  at  Hartford  would  deprive 
viewers  of  television  program  serv- 
ices which  may  otherwise  be  ex- 
pected to  be  available  under  the  es- 
tablished system  of  television  broad- 
casting without  the  payment  of  a 
direct  charge. 

"(3)  Whether  the  conduct  of  the 
trial  subscription  television  operation 
proposed  at  Hartford  would  adverse- 
ly affect  competition  in  the  televi- 
sion broadcasting  industry. 

"(4)  Whether  the  conduct  of  the 
trial  subscription  television  operation 
proposed  at  Hartford  would  impair 
the  free  exercise,  by  the  station  li- 
censee, of  discretion  necessary  to  the 
discharge  of  its  responsibility  to  the 
public  in  all  respects,  including:  (a) 
the  selection,  rejection,  and  sched- 
uling of  all  matter  transmitted  by 
the  station,  and  (b)  reasonableness 
of  charges  and  conditions  imposed 
upon  subscribing  members  of  the 
public  for  the  installation,  mainten- 
ance and  use  of  decoding  equip- 
ment, and  the  reception  of  subscrip- 
tion programs. 

"(5)  Whether,  in  the  light  of  the 
information  submitted  in  the  pend- 
ing application,  the  findings  made 
and  conclusions  reached  with  respect 
to  the  foregoing  issues,  and  the  ob- 
jectives of  trial  subscription  televi- 
sion operations  as  set  out  in  the 
Commission's  first  and  third  reports, 
the  public  interest  would  be  served 
by  authorizing  the  operation  as  pro- 
posed, or  as  otherwise  limited  or  con- 
ditioned." 

Ground  rules  for  the  hearing,  set 
bv  FCC,  provide  for  cross-examina- 
tion of  witnesses  by  the  commission- 
ers, by  Commission  counsel  Louis  C. 
Stephens,  by  Marcus  Cohn,  by  coun- 
sel for  the  applicant,  and  by  other 
persons  who  become  qualified  as 
parties  to  the  hearing. 

Persons   wishing   to    appear  may 


4Spartacus' 

(Continued  from  page  1) 
miere  at  the  DeMille  Theatre  in  New 
York  on  Thursday,  Oct.  6,  and  the 
Chicago  opening  at  the  McVickers, 
Oct.  13;  the  Los  Angeles  opening  at 
the  RKO  Pantages  on  Oct.  19;  the 
Boston  opening  at  the  Astor  on  Oct. 
27;  the  Philadelphia  opening  at  the 
Goldman  on  Nov.  2,  and  the  Detroit 
opening  at  the  Madison,  Nov.  3. 

Roadshow  Basis 

All  openings  are  on  a  roadshow 
basis  for  extended  and  indefinite  runs 
which  have  been  cleared  for  as  much 
as  two  years  in  New  York.  There  will 
be  10  performances  weekly  with  re- 
served seats. 

Seven  Openings 

The  seven  Christmas  openings  are 
at  the  Nixon  in  Pittsburgh;  the  Pal- 
ace in  Cleveland;  the  RKO  Grand  in 
Cincinnati;  the  Roxy  in  Atlanta;  the 
Esquire  in  St.  Louis;  the  Delman  in 
Houston,  and  Loew's  Uptown  in 
Toronto. 


file  written  request  by  Oct.  10  stat- 
ing (1)  on  whose  behalf  participation 
is  sought,  (2)  the  specific  interest  of 
the  persons,  organization  or  other 
body  to  be  represented,  (3)  the  man- 
ner in  which  participation  would  as- 
sist the  commission  in  evaluating  the 
proposal,  and  (4)  the  amount  of  time 
desired  for  the  appearance  exclusive 
of  time  consumed  in  cross  examina- 
tion. 

Suggest  Spokesmen 

The  Commission  stated  that  it 
would  facilitate  the  proceeding  if 
persons  with  individual  standing  to 
appear,  whose  interests  are  substan- 
tially identical  with  other  similarly 
placed  persons,  will  arrange  to  be 
represented  by  spokesmen  testifying 
on  behalf  of  the  group,  and  by  coun- 
sel authorized  to  act  on  behalf  of 
all  members  of  the  group  in  con- 
ducting cross-examination  and  pre- 
senting oral  summations.  To  the  ex- 
tent that  available  time  permits,  and 
without  repetitious  testimony,  the 
Commission  will  also  endeavor  to  per- 
mit briefer  appearances,  not  exceed- 
ing 10  minutes  each,  by  other  per- 
sons who,  although  lacking  the  re- 
quisite standing  to  be  heard  as  of 
right,  show  that  they  are  in  a  posi- 
tion to  render  useful  assistance  to 
the  commission  in  making  findings 
and  reaching  conclusions  on  the 
specific   designated  issues. 

FCC  Hears  UHF  Plea 

WASHINGTON,  Sept.  23.  -  Tho 
Federal  Communications  Commission 
has  heard  arguments  concerning  its 
proposal  to  lift  the  licenses  of  ultra- 
high-frequency  tv  licensees  who  have 
not  made  use  of  their  permits.  These 
idle  UHF  channels  are  now  assigned 
to  commercial  use,  but  construction 
on  them  has  not  started. 

Mrs.  Twyman  to  Speak 
At  Memphis  Meetings 

Margaret  Twyman,  director  of  the 
Motion  Picture  Ass'n.  of  America's 
community  relations  dept.,  will  fly  to 
Memphis  Sunday  for  a  series  of  lec- 
tures there  under  the  sponsorship  of 
Malco  Theatres  and  Memphis  Better 
Films  Council. 

An  audience  of  non-industry  com- 
munity and  civic  leaders  will  hear 
Mrs.  Twyman  on  Monday,  while 
members  of  Tri-State  Theatre  Owners 
(Tenn.,  Ark  and  Miss.)  will  attend 
the  Tuesday  lecture.  She  will  return 
to  New  York  on  Wednesday. 


Lippert  Sets  'Ridge' 

HOLLYWOOD,  Sept.  28.  -  Rob- 
ert L.  Lippert  has  purchased  all 
rights  to  "Sniper's  Ridge,"  an  orig- 
inal story  and  screenplay  by  Tom 
Marruzzi,  which  John  Bushelman 
will  produce  and  direct  for  API  for 
release  by  20th-Fox.  This  is  the  sev- 
enth production  announced  by  Lip- 
pert for  delivery  this  year. 


PEOPLE 


Kirk  Douglas  will  receive  the  1960  N 
Alumni  Achievement  Award  of  the  I 
American  Academy  of  Dramatic  Artsi 
at  a  supper  dance  at  the  Hotel  Astor  J 
following  the  world  premiere  of  I 
"Spartacus"  October  6. 

□ 

John  F.  Cogley,  author  of  several  I 
reports  for  the  Fund  for  the  Repub-  . 
lie  including  one  on  Communism  in  ' 
Hollywood,  has  been  named  special  ! 
assistant  to  Senator  John  F.  Kennedy 
for  the  Presidential  election  cam- 
paign. 

□ 

Myrna  Loy  and  Roddy  McDowell, 

both  in  the  cast  of  U-I's  "Midnight 
Lace"  will  be  hosts  tonight  at  a  spe- 
cial screening  of  the  picture  for  top 
stage  and  screen  personalities. 

TOA  Accepts 

(Continued  from  page  1) 

MPAA  committee  to  Walter  Mirisch, 
SPG  president,  inviting  him  to  sug- 
gest a  meeting  date  and  topics  for  an 
agenda,  but  no  reply  had  been  re- 
ceived up  to  yesterday. 

Ads  Criticized 

Following  a  joint  meeting  of  TOA 
and  SPG  committees  in  Hollywood 
earlier  this  month,  the  two  issued  a 
statement  which  characterized  indus- 
try advertising  as  "not  only  sterile  and 
antiquated,  but  one  of  the  worst  ad- 
vertising programs  of  any  American 
industry." 

The  statement  said  that  to  cor- 
rect this  "deplorable  condition,"  it  in- 
tends to  lend  its  "full  efforts  to  the 
development  of  a  program  of  replan- 
ning,  re-thinking,  and  obtaining  a  new 
and  exciting  approach  to  our  mer- 
chandising mediums." 

The  MPAA  committee,  whose  mem- 
bership includes  the  advertising,  pub- 
licity and  exploitation  heads  of  the 
member  companies,  promptly  dis- 
patched invitations  to  the  two  organi- 
zations to  meet  with  it  and  suggest 
improvements  in  industry  advertising. 

Famed  Detroit  Theatre 
Switching  to  'Legit' 

Special  to  THE  DAILY 

DETROIT,  Sept.  28.  -  In  a  sur- 
prise announcement  late  this  after- 
noon Presidents  Charles  T.  Fisher  of 
Fisher  and  Company  and  David 
Nederlander  of  Nederlander  Theatri- 
cal Corporation  revealed  that  the 
Fisher  Theatre  will  show  its  last  mo- 
tion picture  Dec.  31  to  reopen  as  a 
"legitimate"  house  Aug.  1,  1961.  In- 
corporated in  the  giant  Fisher  Build- 
ing the  lavish  theatre  was  opened 
by  Kunsky  Theatrical  Corporation 
November  15,  1928,  The  Nederland- 
ers  also  operate  the  3000-seat  Riveria 
Theatre  now  alternating  movies  and 
"legit"  policy.  It  now  returns  to  pic- 
tures only. 


VOL.  88,  NO.  64 


MOTION  PICTURE 

DAILY 

NEW  YORK,  U.S.A.,  FRIDAY,  SEPTEMBER  30,  1960 


TEN  CENTS 


Set  D-Day 


Dashes  Hopes 


Political  Fund  FCC  Sets  "Limited  Scope 

Drive  to  Start 
On  October  21 


For  Hearings  on  Toll-TV 


Strategy  Is  Approved  at 
MP  A  Organizational  Meet 


The  motion  picture  industry  yes- 
terday set  Oct.  21  as  its  D-Day  — 
Democracy  Day— in  its  nonpartisan 
campaign  to  get  out  the  vote  and 
raise  funds  for  both  major  political 
parties.  Strategy  for  the  campaign 
was  approved  at  an  organizational 
meeting  attended  by  representatives 
of  MPAA  companies  at  the  MPAA 
headquarters. 

The  individual  companies  will  im- 
mediately perfect  their  internal  or- 
ganizations to  conduct  the  campaign. 

The  companies,  starting  Monday, 
Oct.    17,    will    distribute  campaign 
literature  and  envelopes  for  contribu- 
( Continued  on  page  3 ) 


Schwalberg  Will  Not 
Accept  Allied  Post 

Alfred  W.  Schwalberg,  head  of 
Citation  Films,  yesterday  confirmed 
a  trade  report  that  he  could  not  ac- 
cept the  newly  created  post  of  ex- 
ecutive director  of  Allied  States, 
national  exhibitor  organization.  He  in- 
dicated that  commitments  to  Cita- 
tion made  consideration  of  the  Allied 
post  impossible  at  this  time. 

Schwalberg  said  he  had  conferred 
with  Ben  Marcus,  chairman  of  an 
Allied  committee  designated  to  fill 
the  new  executive  director  post, 
( Continued  on  page  3 ) 


Schade  Gets  SMPU 
Progress  Medal  Award 

The    Society    of    Motion  Picture 
and  Television  Engineers  has  named 
Otto  H.  Schade,  Sr.,  staff  engineer 
at   Radio  Cor- 
poration       o  f 
America        i  n 
Harrison,  N.J., 
as    this  year's 
recipient  of  the 
SMPTE  Prog- 
ress Medal 
Award  for  out- 
standing tech- 
nical contribu- 
tions    to  the 
progress  of  en- 
g  i  n  eering 
phases    of  the 
motion  picture 
and  television  industries. 

Schade  joined  the  Electron  Tube 
Division  of  RCA  in  1931  and  since 
that  time  has  been  engaged  in  broad 
studies  of  electron  tubes  and  their 
( Continued  on  page  3 ) 


TELEVISION  TODAY— page  5 


Md.  TO  A  Board  Studies 
Tax  Threat,  Legislation 

Special  to  THE  DAILY 

BALTIMORE,  Sept.  29.-A  discus- 
sion of  local  tax  situation  and  plans  to 
deal  with  it  were  taken  up  during  the 
board  of  directors  meeting  of  the 
Maryland  Theatre  Owners  Association 
this  week. 

President  John  G.  Broumas  of  the 
( Continued  on  page  4 ) 


Bars  Joint  Com  mittee;  Declares  Evidence 
Must  Bear  Only  on  Effects  of  Hartford 
Test;  Will  Hear  Theatre  Representatives 

By  E.  H.  KAHN 

WASHINGTON,  Sept.  29.— The  Federal  Communications  Commission  has 
made  available  the  full  text  of  its  order  setting  hearings  Oct.  24-28  on  Hart- 
ford Phonevision's  application  to  run  a  3-year  pay-tv  test  over  WHCT-TV, 

Channel  18  in  Hartford,  Conn.  It 
reveals,  among  other  things,  that  the 
FCC  turned  down  the  request  of  the 
Joint  Committee  Against  Toll  TV  to 
be  a  party  to  the  proceedings.  It 
also  makes  it  very  clear  that  FCC 
plans  to  limit  the  scope  of  the  hear- 
ing most  stringently. 

FCC's  order  notes  that  some  time 
ago  it  reached  the  conclusion  that 
trial  pay-tv  operations  conducted  un- 
der controlled  conditions  would  serve 
a  proper  and  useful  purpose.  It  ex- 
pressly deferred  until  the  conclusion 
of  such  trials  the  consideration  of 
questions  affecting  the  desirability  of 
permitting  subscription  tv  on  a  na- 
(Continued  on  page  3) 


Menschell  Will  Head 
Pay-TV  Hearing  Group 

Special  to  THE  DAILY 
HARTFORD,  Sept.  29.  -  Bernard 
Menschell,  president  of  the  Outdoor 
Theatre  Corporation,  and  member  of 
the  three-member  executive  commit- 
tee of  the  Connecticut  Anti-Pay-TV 
campaign,  will  head  the  Hartford  del- 
egation to  the  Oct.  24  Washington 
hearing  on  the  upcoming  Zenith-RKO 
General  pay-tv  experiment  for  Hart- 
ford's WHCT-TV  (Channel  18). 
Morris  Bailey  of  Bailey  Theatres,  and 
B.  E.  Hoffman,  Connecticut  Theatres, 
are  other  committee  members. 

Menschell  is  to  meet  with  attorney 
(Continued  on  page  3) 


Otto  Schade 


Hollywood  Is  Still  World's  Best 
Production  Locale,  Youngstein  Says 

(Picture  on  Page  2) 

Eleven  months  residence  in  Hollywood  convinced  an  originally  skeptical 
Max  E.  Youngstein,  United  Artists  vice-president,  that  the  production  com- 
munity still  has  the  greatest  motion  picture  talent  and  craftsmanship  to  be 
found  anywhere. 

Youngstein  was  given  a  luncheon 
by  Cinema  Lodge,  B'nai  B'rith,  at  the 
Hotel  Astor  yesterday  to  welcome 
him  back  to  New  York.  He  seized  the 
occasion  not  only  to  praise  Holly- 
wood but  to  make  an  eloquent  plea 
for  more  serious  dedication  on  the 
part  of  members. 

"We  are  inclined  to  give  only  a 
minimum  of  our  time  and  effort,  and 
token  contributions  until  something 
jolts   us    out   of   our   lethargy  and 


makes  us  realize  how  important  is 
the  work  to  be  done. 

"Should  a  presidential  campaign 
be  decided  on  the  basis  of  candidates' 
merits,  or  should  race  or  religion  be 
permitted  to  enter  into  it? 

"Actually,  there  is  a  tendency  on 
our  part  to  minimize  what  we  ac- 
complish. That  is  a  serious  fault  be- 
cause what  we  are  able  to  accomp- 
lish is  watched  by  every  minority 
( Continued  on  page  2 ) 


Urges  Clergy  to  Push 
'Wholesome'  Pictures 

A  challenge  to  "turn  on  your  pow- 
er for  good  pictures"  was  presented 
here  yesterday  to  the  Broadcasting 
and  Film  Commission  of  the  Nation- 
al Council  of  Churches  of  Christ  by 
Taylor  Mills,  director  of  advertising 
•and  publicity  at  the  MPAA. 

Noting  that  the  organization  rep- 
( Continued  on  page  4) 

ASCAP  7 -Month  Income 
Is  Up  $1,508,000 

From.  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  29.  -  The 
American  Society  of  Composers,  Au- 
thors and  Publishers  had  a  gain  of 
$1,508,000  in  income  for  the  seven 
months  from  January  through  July 
this  year  over  the  same  period  for 
( Continued  on  page  4 ) 


1 


Motion  Picture  Daily 


Friday,  September  30,  1960 


PERSONAL 
MENTION 


BARNEY  BALABAN,  president  of 
Paramount  Pictures;  Paxil  Rai- 
bourn,  vice-president;  George  Welt- 
ner,  vice-president  in  charge  of  world 
sales;  and  Russell  Holman,  Eastern 
production  manager,  have  returned 
here  from  studio  conferences  in  Hol- 
lywood. 

• 

MacGregor  Scott,  managing  di- 
rector of  Associated  British-Pathe,  is 
in  Toronto  from  London  on  a  business 
trip.  He  will  then  come  to  New  York 
and  returns  to  England  in  mid-Octo- 
ber. 

• 

Bernard  Menschell,  president  of 
the  Outdoor  Theatre  Corp.,  has  re- 
turned to  Manchester,  Conn.,  from 
New  York. 

• 

Producer  Herbert  Swope,  Jr.,  and 
hir  wife,  actress  Margaret  Hayes, 
have  arrived  here  from  Hollywood. 
• 

Script-writer  Elihu  Winer  has  re- 
turned to  New  York  from  Hollywood. 
• 

Leo  Lajoie  of  the  Capitol  Theatre, 
Worcester,  Mass.,  and  Mrs.  Lajoie 
sail  Monday  on  a  cruise  to  Nassau. 
• 

Marion  Zinn,  of  the  20th-Fox  pub- 
licity department,  is  in  Washington, 
D.  C,  from  here  to  confer  on  plans 
for  the  Moscow  opening  of  "All  About 
Eve." 

• 

Edward  Feldman,  Embassy  Pic- 
tures publicity  director,  has  returned 
here  from  Rome. 


Edith  Head,  Paramount  fashion 
designer,  has  arrived  here  from  Hol- 
lywood. 

• 

Producer-director  Howard  Hawks 
will  arrive  here  from  Los  Angeles  at 
the  weekend  enroute  to  Nairobi  for 
the  start  of  "Hatari." 


'Spartacus9  Posting 

Universal-International  has  devel- 
oped a  special  posting  campaign  for 
the  DeMille  Theatre's  world  premiere 
engagement  of  "Spartacus,"  using  bus 
posters,  subways  clocks,  railroad  sta- 
tion three  sheets  and  24  sheets.  This 
is  in  addition  to  the  record  advertis- 
ing campaign  which  includes  some  of 
the  so-called  "think"  magazines,  Jeff 
Livingston,  executive  coordinator  of 
sales  and  advertising,  announced  yes- 
terday. 


MAX  YOUNGSTEIN,  (third  from  left)  is  congratulated  by  Si  Seadler,  toast- 
master  at  the  Cinema  Lodge  lunch  in  the  U.A.  vice-president's  honor  yes- 
terday. Abe  Dickstein,  president  of  Cinema  Lodge,  is  at  left  and  Robert  K. 
Shapiro,  chairman,  of  the  luncheon,  right. 


Hollywood  Best  — Youngstein 

( Continued  from  page  1 ) 


group  in  the  land.  B'nai  B'rith  will 
succeed  only  in  relation  to  the  sin- 
cerity and  effectiveness  of  the  work 
done  for  it.  Our  goals  are  not  only 
worthy  ones,  but  are  essential  in 
today's  world." 

Of  Hollywood,  despite  residential 
shortcomings  of  which  he  spoke, 
Youngstein  said  he  no  longer  could 
subscribe  to  the  idea  held  by  so  many 
in  the  East  that  it  isn't  the  right 
place  to  make  pictures  for  the  world. 

"It  is  the  place,"  Youngstein  de- 
clared. "Hollywood  has  the  best  in 
all  departments,  the  best  talent,  the 
best  craftsmen,  writers,  producers, 
directors.  In  11  months  residence 
there  I  built  up  a  respect  for  it  that 
I  believe  is  fully  merited."  He  made 
no  direct  reference  to  so-called  "run- 
away production,"  although  his  re- 
marks appeared  aimed  at  it. 

Seadler  on  Vice-presidents 

Si  Seadler,  MGM  advertising  ex- 
ecutive, as  toastmaster  welcomed 
Youngstein  with  an  irreverent  dis- 
sertation on  industry,  and  other,  vice- 
presidents.  "We  have  more  of  them 
than  any  other  industry,"  he  said. 
"We  even  have  vice-presidents  in 
charge  of  vice-presidents." 

Seadler  termed  Youngstein  "the  in- 
dustry's first  shirtsleeve  vice-presi- 
dent," and  with  this  reference  to 
Youngstein's  characteristic  working 
garb,  the  14  dignitaries  seated  at  the 
dais  arose,  removed  their  coats  in 
unison  and  resumed  their  seats. 
Youngstein  disdained  to  follow  their 
example,  telling  the  coatless  ones 
they  looked  too  shabby. 

In  a  more  serious  vein,  Seadler 
cited  Youngstein's  work  for  humani- 
tarian and  charitable  causes,  his  gen- 


erosity to  friends, .  for  his  "courage," 
and  commended  him  for  his  contribu- 
tions to  the  industry  and  his  com- 
pany. 

Abe  Dickstein,  Cinema  Lodge  pres- 
ident, also  welcomed  Youngstein 
back,  referring  to  the  capacity  at- 
tendance which  he  attributed  to  the 
popularity  of  the  guest  of  honor,  and 
expressed  appreciation  of  Young- 
stein's work  for  Cinema  Lodge,  of 
which  he  is  a  past  president. 

Urges  Membership  Drive 

Dickstein  also  called  for  efforts  to 
enlarge  the  membership  and  urged 
support  of  the  annual  drawing  for  a 
Cadillac,  sponsored  by  the  Lodge. 

Robert  K.  Shapiro  was  chairman, 
and  Rabbi  Ralph  Silverstein  gave  the 
invocation.  Seated  at  the  dais  in  ad- 
dition to  those  mentioned  were:  Ar- 
thur Israel,  Jr.,  Burton  E.  Robbins, 
Jack  H.  Levin,  Alfred  W.  Schwal- 
berg,  S.  Arthur  Glixon,  Martin  Le- 
vine,  Joseph  B.  Rosen,  Irving  H. 
Greenfield  and  Saul  E.  Rogers,  all 
past  presidents  of  Cinema  Lodge,  and 
actor  Tony  Randall. 

The  latter  said  he  had  also  been 
invited  to  a  luncheon  for  Arabians 
but  chose  the  one  that  would  do  him 
the  most  good.  "So,"  he  said,  turning 
to  the  guest  of  honor,  "Max,  this  is 
from  the  heart,  .  .  ." 


Mrs.  Burka  Dies 

WASHINGTON,  Sept.  29.-Funer- 
al  services  were  held  today  for  Mrs. 
Hannah  Burka,  wife  of  Max  Burka, 
co-founder  of  the  K.  B.  Theatre  chain 
of  the  metropolitan  area.  She  is  sur- 
vived by  her  husband,  two  sons  and  a 
brother. 


Sees  Hard  Ticket 
Trend  Harmful 

Special  to  THE  DAILY 

ALBANY,  Sept.  29. -The  present 
trend  toward  the  production  of  motion 
pictures  in  70mm,  and  for  the  exhibi- 
tion of  "special"  films  on  a  hard- 
ticket  policy,  will,  if  continued,  bring 
"drastic  changes  in  exhibition,  will 
result  in  the  closing  of  many  small- 
town theatres  and  in  the  concentra- 
tion of  theatres  in  larger  centers." 

So  Charles  A.  Smakwitz,  Stanley 
Warner  zone  manager  for  Newark, 
N.  J.,  said  here  last  night,  while  at- 
tending the  Albany  premiere  of  "Ben- 
Hur." 

The  veteran  theatre  executive  cited 
"Ben-Hur"  as  one  of  the  pictures  in 
release  which  could  not  be  shown  on  a 
continuous  show  plan  and  at  a  regular 
admission  rate.  "This  would  be  out  of 
the  question,  physically  and  finan- 
cially." 

"For  many  years,  the  basic  idea  of 
motion  pictures  has  been  that  they  are 
tailored  for  a  mass  audience,  are  to  be 
shown  on  a  continuous  policy  and  at 
moderate  prices,"  Smakwitz  com- 
mented. 

"If  the  trend  toward  70mm  pro- 
duction and  for  a  hard-ticket  policy 
continues,"  he  declared,  "there  is 
bound  to  be  a  drastic  change  in  ex- 
hibition. Many  theatres,  especiallly  in 
small  towns,  will  fall  victims,  will  go 
dark.  Theatre  unemployment  will  re- 
sult. I  do  not  see  how  it  can  be  other- 
wise." 

"Drive-ins  are  in  somewhat  of  a  dif- 
ferent category,  but  if  the  trend  to- 
ward 70mm  production  continues, 
they  will  eventually  be  affected,  too," 
Smakwitz  observed. 

He  continued:  "Where  will  drive- 
ins  obtain  the  steady  supply  of  'regu- 
lar' pictures  they  need?" 


'Can-Can1  Set  in  N.O. 

NEW  ORLEANS,  Sept.  29.-20th 
Century-Fox's  "Can-Can"  is  slated  to 
open  at  the  Tudor  Theatre  on  Canal 
Street  on  Friday  night,  Oct.  14.  Frank 
Jenkins,  20th-Fox  publicity  represent- 
ative, and  Michael  Lion,  the  Tudor's 
manager,  are  presently  engaged  in  co- 
ordinating ideas  for  a  "red  carpet"  pre- 
miere. The  theatre  will  be  refurbished 
throughout. 


NEW  YORK  THEATRES 


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Motion  Picture  Daily 


FCC  Dashes  Hopes  for 
Full  Pay-TV  Hearings 


( Continued 

tionwide  basis.  FCC  says  that  "it 
would  needlessly  delay  and  compli- 
cate resolution  of  the  questions  im- 
mediately before  us"  to  attempt  to 
cover  the  broader  questions  that  are 
involved.  These  were  dealt  with,  the 
agency  says,  before  it  set  its  ground 
rules  for  pay-tv  tests.  They  "will  be 
the  subject  of  future  hearings  if  re- 
newed consideration  is  given  later  to 
a  subscription  television  service  go- 
ing beyond  the  limited  scope  of 
trials."  FCC  would  also  await  con- 
sideration of  appropriate  legislation 
before  giving  the  green  light  to  large- 
scale  pay-tv. 

FCC  says  it  will  "afford  a  full  and 
fair  opportunity"  for  presentation  of 
matters  bearing  on  the  question  of 
whether  the  Hartford  phonevision  ap- 
plication meets  the  conditions  it  ear- 
lier prescribed  for  trial  toll-tv  op- 
erations, "and  whether  it  would  be 
in  the  public  interest  to  authorize 
such  a  trial  operation." 

Concerns  Test  Only 

In  an  apparent  effort  to  fend  off 
presentation  of  material  that  do  not 
bear  directly  on  the  Hartford  ap- 
plication, FCC  notes  that  the  appli- 
cant has  submitted  a  mass  of  de- 
tailed material.  This,  it  says,  will  be 
helpful.  It  will  also  enable  persons 
participating  in  the  hearing,  "to  the 
extent  that  they  direct  their  submis- 
sions to  the  effects  of  the  trial  here 
proposed,  to  render  useful  assistant 
to  the  Commission  in  evaluating  the 
proposal. 

FCC  spelled  out  to  some  extent, 
its  reasons  for  permitting  five  Con- 
necticut theatres  to  full  standing  in 
the  hearing.  It  said:  "The  theatres 
concerned  are  located  within  the 
service  area  of  WHCT,  which  pro- 
poses to  devote  part  of  its  subscrip- 
tion television  programming  to  fea- 


from  page  1 ) 

ture  films.  The  requisite  interest  of 
these  theatre  owners  derives  from  the 
competition  which  they  allege  WHCT 
would  create  for  local  audience  and 
box  office  revenues." 

The  Commission  said  there  is 
"some  question  as  to  whether  the 
Connecticut  committee,  as  such,  has 
the  standing,  as  of  right,  to  partici- 
pate in  these  proceedings."  It  does 
not  find  it  necessary  to  resolve  this 
question,  "having  concluded  that  in 
the  circumstances  here  prevailing,  it 
is  desirable,  in  the  exercise  of  our 
discretion,  to  admit  the  Connecticut 
committee  as  a  party  jointly  with 
the  five  theatres." 

Joint  Committee  Barred 

Rejecting  the  request  of  the  Joint 
Committee  Against  Toll  TV  to  be  a 
party,  FCC  says  that  it  is  "alleged  to 
represent  approximately  three  out  of 
four  of  the  motion  picture  exhibi- 
tors" in  the  U.S.  it  goes  on  to  say 
that  on  the  basis  of  the  facts  before 
it,  the  agency  is  "unable  to  find  the 
requisite  showing  that  the  conduct 
of  the  limited  three-year  trial  opera- 
tion .  .  .  would  substantially  and 
directly  affect  the  interests  of  mo- 
tion picture  exhibitors  located  out- 
side the  service  area  of  WHCT. 
"Moreover,  its  says,  inclusion  of 
individual  theatres  and  of  die  Con- 
necticut committee  makes  it  unnec- 
essary to  bring  in  the  joint  commit- 
tee. 

As  things  now  stand,  there  are  7 
parties  to  the  hearing:  Hartford 
Phonevision,  the  applicant;  the  Con- 
necticut committee;  Stanley  Warner 
Management  Co.;  Loew's  Inc.,  Con- 
necticut Theatres;  Manchester  Drive- 
in  Corp.;  and  Outdoor  Theatres  Corp. 
The  opponents  are  to  appear  on  be- 
half of  theatres  within  the  WHCT 
service  area. 


Friday,  September  30,  1960 

Agreement  to  End 
Lippert-SAG  Feud 

From.  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  29.-A  pact 
ending  the  feud  between  the  Screen 
Actors  Guild  and  Robert  L.  Lippert, 
which  began  in  1952  when  the  pro- 
ducer sold  a  group  of  post-1948  films 
to  television  without  making  addi- 
tional payments  to  SAG  is  near  com- 
pletion, it  was  disclosed  in  a  re- 
port by  the  Guild  last  night. 

The  agreement  will  necessitate 
Lippert's  payment  of  a  lump  sum 
into  pension  and  welfare  funds  for 
the  actors.  In  the  event  Lippert  re- 
leases films  to  tv  made  after  Janu- 
ary 31,  1960,  he  will  be  obliged  to 
make  additional  payments  to  the  ac- 
tors. No  residual  payments  will  be 
made  to  actors  for  features  sold  to 
tv  made  between  August  1,  1948, 
and  January  31,  1960,  in  accordance 
with  the  SAG-AMPP  agreement. 

It  is  expected  Lippert  will  become 
much  more  active  in  production  upon 
settlement  of  the  differences  with 
SAG  than  his  present  limitations  as 
liaison  betwen  API  and  20th-Fox 
may  permit.  He  will  continue,  how- 
ever, to  guide  the  theatre  operations 
and  diversification  program  of  Elec- 
trovision  in  which  he  is  a  major 
stockholder. 


Political  Fund 


( Continued  from  page  1 ) 
tions  to  all  employees.  During  this 
week  there  will  be  meetings  and  ap- 
peals to  employees  to  support  the 
campaign,  and  the  actual  collection 
of  funds  will  be  held  on  Friday, 
Oct.  21. 

The  sealed  envelopes  containing 
the  funds  will  be  sent  to  each  com- 
pany treasurer  who  in  turn  will  send 
them  to  MPAA  to  turn  over,  as  em- 
ployees direct,  to  Citizens  for  Nixon 
or  Citizens  for  Kennedy. 

This  is  die  first  time  that  any  such 
plan  was  created  on  an  industry- 
wide basis.  In  essence,  the  campaign 
aims  to  reach  every  voter  in  produc- 
tion and  distribution  with  a  strong 
appeal  to  exercise  his  vote,  and  to 
support  the  party  of  his  choice  with 
a  cash  contribution. 

Every  contributor's  name  and  the 
amount  of  his  offering  will  be  kept 
absolutely  secret  through  a  double- 
envelope  method  developed  at 
MPAA.  No  one,  not  even  those  head- 
ing up  the  campaign,  will  know  who 
contributed  or  how  much.  This  pro- 
tection was  one  of  the  major  points 
of  agreement  at  the  meeting. 

Attending  the  meeting  were:  Roy 
Brewer,  Allied  Artists;  Louis  Gau- 
dreau,  Buena  Vista;  Herbert  L. 
Golden,  United  Artists;  Arthur 
Israel,  Jr.,  Paramount;  Paul  N. 
Lazarus,  Jr.,  Columbia;  Howard 
Levinson,  Warner  Bros.;  Anthony 
Petti,  Universal;  Silas  F.  Seadler, 
Metro  -  Goldwyn  -  Mayer;  and  Tay- 
lor Mills,  Alfred  D.  Geto  and  Ken 
Clark,  who  presided,  from  MPAA. 


Menschell  to  Head 

( Continued  from  page  1 ) 
Herman  M.  Levy,  general  counsel  of 
Theatre  Owners  of  America,  and  ex- 
ecutive secretary  of  the  MPTO  of 
Connecticut,  and  Sperie  P.  Perakos, 
president  of  the  Connecticut  Drive-in 
Theatres  Ass'n.,  prior  to  the  Wash- 
ington trek. 

Number  of  Connecticut  exhibitors 
expected  to  go  to  the  Capitol  is  yet  to 
be  determined,  Menschell  said  today. 

SMPTE  Award 

(Continued  from  page  1) 
influence  on  the  performance  of  au- 
dio and  video  systems.  His  develop- 
ment, during  this  time,  of  the  sine 
wave  response  technique  for  evalu- 
ating and  specifying  the  several  ele- 
ments of  a  television  or  motion  pic- 
ture system  to  determine  its  over-all 
performance  is  recognized  as  a  valu- 
able contribution  to  the  analysis  of 
such  systems. 

His  numerous  investigations  in  the 


motion  picture  and  television  fields 
have  resulted  in  many  significant  con- 
tributions to  technical  literature.  One 
of  the  most  recent,  of  these  con- 
tributions;, "The  Quality  of  Color 
Television  Images  and  Perception  of 
Color  Detail,"  received  honorable 
mention  in  the  1958  SMPTE  Jour- 
nal Award. 

For  his  outstanding  accomplish- 
ments in  the  fields  of  television  and 
motion  picture  science  and  engineer- 
ing, Schade  has  been  granted  75 
U.S.  Patents.  He  is  presently  en- 
gaged in  research  on  the  exension  of 
electron  tube  theory  and  the  elec- 
trical and  thermal  design  of  nuvistor 
tubes. 


'Surprise9  Booked  Here 

Columbia's  "Surprise  Package,"  a 
Stanley  Donen  production  starring 
Yul  Brynner,  Mitzi  Gaynor  and  Noel 
Coward,  will  premiere  at  the  Criterion 
Theatre  here  following  the  current  at- 
traction. 


3 


Allied  Post 


( Continued  from  page  1 ) 
while  in  Milwaukee  in  the  course  of 
a  Midwestern  business  trip  recently. 
He  said  the  Allied  committee  is  seek- 
ing someone  for  the  post  whose  back- 
ground and  experience  "is  similar  to 
mine." 

"I  think  it  is  a  mistake  to  say  they 
had  settled  on  me,"  he  observed. 
"They  just  want  someone  like  me." 

Originally,  it  had  been  the  plan 
of  Marcus  and  his  committee  to  come 
to  New  York  during  the  summer  to 
confer  with  Schwalberg  and  presum- 
ably others  in  whom  they  were  in- 
terested, but  mutually  agreeable  dates 
were  not  available.  The  committee 
also  was  to  consider  establishing  an 
Allied  office  here  or  in  some  other 
locality  convenient  for  the  person 
picked  for  the  new  post. 

Al  Myrick,  Allied  president,  in  an- 
nouncing the  creation  of  the  post  at 
the  meeting  of  the  Allied  board  of 
directors  in  Chicago  last  July  had 
called  Schwalberg  the  logical  choice 
and  the  first  to  be  considered  for  it. 
It  was  subsequently  learned  that  other 
names  mentioned  as  the  type  of  in- 
dividual to  be  sought  for  the  post 
included  that  of  Alex  Harrison,  for- 
mer general  sales  manager  of  20th 
Century-Fox,  now  retired  and  living 
on  his  ranch  in  Southern  California. 

No  Other  Prospects 

There  was  no  immediate  indica- 
tion of  whom  Allied  might  be  con- 
sidering now  that  Schwalberg  has 
eliminated  himself  as  a  prospect. 
However,  with  Allied's  annual  con- 
vention being  scheduled  for  Novem- 
ber in  Chicago,  it  is  generally  be- 
lieved that  the  Marcus  committee  will 
make  a  special  effort  to  sign  someone 
before  then.  Other  members  of  the 
committee  are  Jack  Kirsch  of  Chi- 
cago and  Trueman  Rembusch  of  In- 
diana. 

Kirsch  was  in  New  York  this  week 
on  Allied  convention  business  but 
is  not  known  to  have  contacted  any- 
one in  connection  with  the  post. 
While  the  Allied  board  said  the  ex- 
ecutive director  would  be  an  em- 
ployee and  not  a  policy  making  offi- 
cial, it  is  obvious  that  the  person 
chosen  would  be  the  chief  adminis- 
trative officer.  It  is  assumed  he  would 
in  a  large  sense,  replace  Allied's 
long-time  board  chairman,  Abram 
Myers,  who  before  his  resignation 
last  summer,  fulfilled  the  major  ad- 
ministration functions  of  the  organ- 
ization from  his  Washington  office. 

Renovation  Scheduled 
For  Theatre  in  Detroit 

Special  to  THE  DAILY 
DETROIT,  Mich.,  Sept.  29.  -  The 
Broadway  Capitol  Theatre  here  will 
soon  undergo  complete  renovation,  it 
was  announced  by  Woodrow  R. 
Praught,  president  of  United  Detroit 
Theatres.  The  new  theatre,  which  will 
be  named  the  Grand  Circus,  will  have 
a  seating  capacity  of  1,600,  and  will 
be  equipped  for  70mm  as  well  as 
other  wide-screen  processes. 


4 


Motion  Picture  Daily 


Friday,  September  30,  1960 


Urges  Aid  from  Clergy 


( Continued 

resented  a  membership  of  some  70,- 
000,000  persons,  more  than  the  num- 
ber who  will  elect  the  president  of 
the  U.S.,  Mills  emphasized  the  poten- 
tial influence  the  church  people  could 
exert. 

Suggesting  that  an  accent  on  the 
negative  approach  be  dropped  and 
supplanted  by  a  drive  to  support  out- 
standing wholesome  films  which 
would  otherwise  die  at  the  box  office, 
Mills  drew  favorable  reaction  from 
the  assembled  clergy  who  plan  to 
initiate  the  idea  in  a  test  area  by 
using  organizations  on  the  lay  level. 

Mrs.  Twyman  Speaker 

"How  to  Develop  a  Responsible 
Attitude  Toward  Mass  Media"  was 
the  subject  at  the  address  given  at 
yesterday's  meet  by  Margaret  Twy- 
man, director  of  the  MPAA's  com- 
munity relations  dept. 

Speaking  at  the  second  of  a  two- 
day  conclave,  Mrs.  Twyman  stated 
that  the  churches  and  their  members 
can  and  must  take  a  more  respon- 
sible attitude  toward  the  motion  pic- 
ture industry.  She  noted  that  there 


from  page  1 ) 

are  forces  presently  at  work  which 
are  striving  toward  this  end. 

The  MPAA's  Green  Sheet  program 
was  explained  to  the  clergymen  and 
was  enthusiastically  received  by 
them.  Mrs.  Twyman  went  on  to  rec- 
ommend that  churches  encourage 
discussion  of  films  at  their  meeting  in 
order  that  the  youths  might  become 
more  selective  in  their  choices. 

She  also  pointed  out  that,  if  en- 
couraged from  the  pulpit,  church 
members  could  learn  to  speak  up  as 
individuals  not  only  to  discourage 
bad  film  making  but  also  to  con- 
gratulate those  producers  who  gave 
them  good  pictures. 

Mrs.  Twyman  cautioned  that  in  the 
final  analysis  it  was  the  box  office 
response  which  would  cause  the 
greatest  impression.  The  best  public 
weapon,  therefore,  is  to  support 
good  films  and  avoid  those  deemed 
unfavorable. 

During  her  speech,  Mrs.  Twyman 
also  praised  the  Pulpit  Digest  article 
by  Alexander  Ferguson  which  she 
suggested  might  be  used  by  minis- 
ters as  a  guide  toward  good  respon- 
sibilities. 


Republic  39-Week  Net 
Reported  $1,040,294 

From  THE  DAILY  Bureau 

HOLLYWOOD,  Sept.  29.-Repub- 
lic  Corp.  had  net  earnings  of  $1,040,- 
294  for  the  39  weeks  ended  July  30, 
Victor  M.  Carter  advised  shareholders 
in  an  interim  report  released  here. 
This  compares  with  $375,678  for  the 
first  three  quarters  of  fiscal  1959. 

Gross  income  for  the  39  weeks  this 
year  totaled  $19,946,558  against 
$18,638,445  for  the  comparable  1959 
period. 

Studio  rental  and  film  processing 
income  was  cut  into  by  the  Hollywood 
actors'  and  writers'  strikes,  Carter  said, 
in  addition  to  the  "seasonal  factor 
which  traditionally  reduces  third-quar- 
ter earnings."  However,  income  in  the 
fourth  quarter  has  already  accelerated 
considerably,  he  added,  "further  as- 
suring excellent  earnings  for  the  cur- 
rent fiscal  year." 

Maryland  TOA 

( Continued  from  page  1 ) 
Maryland  group,  who  is  also  a  vice- 
president  of  the  national  organization, 
reported  on  the  recent  TOA  conven- 
tion in  Los  Angeles,  and  especially 
on  the  Alpha  production  program. 

Other  topics  before  the  board  in- 
cluded impending  state  legislation 
problems  such  as  minimum  wage  and 
state  censorship. 

The  directors  approved  Raymond  I. 
Gibbs,  owner  of  the  Pen  Mar  Theatre, 
Cardiff,  Md.,  as  a  new  member  and 
named  William  Fischer,  of  Carlin's 
Drive-in,  as  chairman  for  the  1961 
annual  convention. 

New  committees  appointed  are: 
membership,  Abel  Caplan,  chair- 
man; Sam  Mellits,  Raymond  Gibbs 
and  Newell  Howard;  finance,  Douglas 
Connellee,  chairman;  Phil  Isaacs  and 
James  Weinberg;  legislative,  William 
Fischer,  chairman;  Ray  Light,  Doug- 
las Connellee  and  Hal  DeGraw;  drive- 
in  division,  George  Brehm,  chairman; 
William  G.  Myers  and  Dick  Young; 
labor  relations,  T.  T.  Vogel,  chairman; 
Natt  Hodgdon  and  Henry  Hornstein; 
exhibitor-distributor  relations,  Isador 
M.  Rappaport,  chairman;  John  Man- 
uel and  William  Meyers;  foreign 
films,  Howard  Wagonheim,  chairman; 
Robert  Rappaport;  censorship,  Robert 
Marhenke,  chairman;  T.  T.  Vogel  and 
George  Brehm. 

Four  'Hot'  Records 

Four  major  record  companies— 
RCA  Victor,  Mercury,  Chancellor  and 
M-G-M— will  release  renditions  of  the 
new  Jimmy  -  McHugh  -  Buddy  Kaye 
title  song  from  Joseph  E.  Levine's 
"Where  the  Hot  Wind  Blows,"  four 
weeks  prior  to  the  first  openings  of  the 
film  in  November. 


J  Wilson  Names  Company 

Producer-director  Richard  Wilson, 
.  who  joined  Columbia  earlier  in  the 
j  year  as  an  independent  producer  and 
J  who  will  release  his  product  through 
:  Columbia  has  elected  Hermes  Produc- 
tions, Inc.,  as  the  corporate  name  of 
his  independent  production  company. 


ASCAP  Income 

( Continued  from  page  1 ) 
1959,  Stanley  Adams,  president,  told 
a  business  meeting  of  the  West  Coast 
membership  at  the  Beverly  Hills  Ho- 
tel yesterday. 

Income  for  the  seven-month  period 
was  $19,668,982.  Expenses  were  $3,- 
531,623.  Percentage  cost  of  operations 
was  18  per  cent,  which  was  one  per 
cent  less  than  last  year. 

The  board  of  directors  approved 
an  amendment  proposed  by  Pinky 
Herman,  Otto  Horbach  and  Arthur 
Schwartz,  which  would  revise  the  vot- 
ing procedure  to  insure  approval  or 
rejection  of  proposals  for  amendments 
by  those  votes  which  are  actually  cast 
by  members.  This  alters  the  present 
system  whereby  most  ballots  are 
counted  as  negative  votes. 

Hudson,  Day  Signed  for 
U-Ps  'Lover  Come  Back' 

Edward  Muhl,  Universal-Interna- 
tional vice-president  in  charge  of  pro- 
duction, has  set  Rock  Hudson  and 
Doris  Day  to  costar  in  "Lover,  Come 
Back,"  an  original  screenplay  by  Stan- 
ley Shapiro  and  Paul  Henning. 

The  casting  brings  Hudson  and 
Miss  Day  together  again  following 
their  success  in  "Pillow  Talk." 

Robert  Arthur  will  be  executive 
producer  on  the  new  film  with  Sha- 
piro and  Martin  Melcher  as  co-pro- 
ducers. Arthur  and  Shapiro  were 
associated  as  producer  and  writer,  re- 
spectively, on  the  Granart  Production, 
"Operation  Petticoat,"  now  well  on  its 
way  to  becoming  U-I's  all-time  top 
grosser.  Seven  Pictures,  Nob  Hill  and 
Arwin  Productions  are  associated  with 
Universal  in  the  production  of  the 
new  film. 


Big  Drive  to  Launch 
200  'Village'  Dates 

With  over  200  engagements  of 
"Village  of  the  Damned"  set  to  open 
beginning  Oct.  26  in  the  Cincinnati- 
Indianapolis  -  Cleveland  exchange 
areas,  Metro-Goldwyn-Mayer  is  ready- 
ing an  advertising  and  exploitation 
campaign  to  bring  the  science-fiction 
film  to  the  attention  of  more  than 
25,0000,000  people. 

Two  major  contributors  to  the  pene- 
tration campaign  will  be  a  tv  and  ra- 
dio barrage,  developed  and  coordi- 
nated by  Terry  Turner,  and  a 
"surprise  attraction"  which  M-G-M 
promises  "will  be  of  such  magnetic 
nature  that  it  will  create  enormous 
impact  throughout  the  saturation 
territory." 

Final  arrangements  for  the  "sur- 
prise attraction"  are  being  completed 
and  M-G-M  expects  to  announce  the 
details  early  next  week. 

Baltimore  to  Honor 
Francis  X.  Bushman 

Special  to  THE  DAILY 
BALTIMORE,  Sept.  29.-Plans  are 
underway  here  to  honor  former  film 
star  Francis  X.  Bushman,  originally  a 
native  Baltimorean,  at  the  Baltimore 
Advertising  Club's  luncheon  Nov.  9  at 
the  Emerson  Hotel.  Isador  M  Rappa- 
port is  chairman  of  the  affair. 

Bushman  played  the  role  of  Mes- 
sala  in  a  film  version  of  "Ben-Hur" 
yeas  ago,  and  during  the  luncheon  a 
telephone  conversation  is  being 
planned  for  him  to  speak  with  Ste- 
phen Boyd,  who  plays  the  same  role 
in  today's  production  of  the  screen 
classic.  It  is  further  planned  for  Bush- 
man to  visit  Fort  McHenry  and  to  call 
on  Maryland's  Governor  J.  Millard 
Tawes  during  the  day's  program. 


PEOPLE 


Isadore  Lazarus,  executive  of 
Lazarus  Theatres,  New  Orleans,  has 
opened  a  cafe  there  called  Cafe  Jar- 
din  du  Prince  Conti,  located  in  the 
heart  of  the  French  Quarter. 

□ 

Arthur  Blaustein,  owner  of  the 
Right  Bank  coffee  house  and  restau- 
rant here,  has  been  awarded  the 
contract  to  operate  the  lobby  cafe  at 
the  new  Trans-Lux  85th  St.  Cinema- 
Cafe,  it  was  announced  by  Richard 
P.  Brandt,  president,  and  Thomas  E. 
Rodgers,  vice-president  of  Trans-Lux 
Theatres  Corp. 

Assoc.  British  Makes 
Deal  with  Mexican  Firm 

From  THE  DAILY  Bureau 

LONDON,  Sept.  27  (By  Air  Mail). 
—Associated  British-Pathe  has  con- 
cluded a  deal  with  Television  Asocia- 
dos  S.A.  of  Mexico  for  the  dtstribu- 
tion  of  a  number  of  tv  series  in  21 
Latin  American  countries. 

The  agreement,  made  by  Macgregor 
Scott,  managing  director  of  Associated 
British-Pathe,  and  Leon  Howard 
Cagan,  president  of  Television  Asoci- 
ados,  includes  five  series:  "The  Flying 
Doctor,"  "Secrets  of  Nature," 
"Torchy,"  "Habatales"  and  "A  Time  to 
Remember." 

Announcing  the  deal,  Cagan  stated 
that  there  are  84  tv  stations  in  Latin 
America,  with  another  100  likely  to 
follow  in  the  near  future.  The  estab- 
lished stations  service  a  potential  400 
million  people  and  arrangements  have 
been  made  to  dub  the  product  in  both 
Spanish  and  Portuguese.  The  main  ter- 
ritories affected  are  Mexico,  Puerto 
Rico,  Venezuela,  Brazil  and  Argen- 
tina. 

Cagan  represented  both  the  Ameri- 
can Broadcasting  Company  and  Na- 
tional Broadcasting  Company  of 
America  in  Latin  America  before  es- 
tablishing Television  Asociados  in 
1959. 

Tours  for  'Stars' 

Walter  Weisman,  technical  advisor 
for  Charles  H.  Schneer's  "I  Aim  at  the 
Stars,"  the  film  biography  of  rocket 
expert  Dr.  Wernher  von  Braun,  and  a 
former  associate  of  the  scientist  both 
in  Europe  and  the  United  States,  is 
currently  on  a  four-city  tour  in  behalf 
of  the  Columbia  release.  Weisman 
will  make  personal  appearances  in 
Boston,  Philadelphia,  Washington  and 
Atlanta,  meeting  with  the  press  and 
taking  part  in  radio  and  television 
interviews. 

Close  Salem  Theatre 

SALEM,  Ore.,  Sept.  29.  -  The 
Grand  Theatre,  Salem's  oldest  theatre 
and  for  the  past  few  years  operated 
by  Foreman  Theatre  chain,  has  been 
closed.  Equipment  has  been  sold  and 
the  property  will  become  commer- 
cial. 


Friday,  September  30,  1960 


Motion  Picture  Daily 


5 


Agree  Anglo-French  Co-Production 
Should  Not  Permit  'Hybrid1  Pictures 


Jelevis'ion  Joday 


By  WILLIAM  PAY 

LONDON,  Sept.  27  (By  Air  Mail)— Any  Anglo-French  co-production  agree- 
ment should  not  permit  the  making  of  hybrid  films,  says  a  joint  statement 
issued  by  the  British  Federation  of  Film  Unions  and  the  French  Federation 
Nationale    du    Spectacle,  following 


talks  in  Paris.  For  each  co-produced 
film  made  in  either  of  the  two  coun- 
tries, there  must  be  a  co-produced 
film  made  in  the  other. 

Other  provisions  put  forward  by 
the  unions  are: 

(1)  The  system  of  co-production 
is  so  arranged  as  to  lead  to 
an  increase  in  production  in 
both  countries; 

(2)  There  is  no  reduction  in  the 
employment  of  any  grade  of 
film  workers  in  either  coun- 
try; 

(3)  The  conditions  of  employ- 
ment of  such  workers  shall 
not  be  worsened  in  either 
country; 

(4)  The  first  agreement  shall  be 
on  a  trial  basis; 

(5)  In  the  two  contracting  coun- 
tries co-produced  films  shall 
be  restricted  to  cinema  re- 
lease and  shall  not  be  shown 
on  television. 

Under   the    Cinematograph  Films 


Act  1960  provision  is  made  for  co- 
produced  films  to  rate  for  dual  na- 
tionality. Prior  to  the  passing  of  this 
Act  the  road  to  dual  nationality  was 
blocked  in  the  case  of  a  British  film. 
Previous  Acts  contained  certain  pro- 
visions governing  the  registration  of 
a  film  as  British.  The  film  had  to  be 
made  in  a  studio  within  Her  Majesty's 
Dominions  and  a  certain  percentage 
of  the  labour  costs  had  to  represent 
payments  in  respect  of  the  labour  or 
services  of  British  subjects. 

The  new  Act,  however,  necessitates 
bi-lateral  agreements  between  the 
British  Board  of  Trade  and  its  op- 
posite numbers  on  the  Continent  and 
for  some  months  discussions  have 
been  taking  place  between  British, 
French,  Italian,  German  producers 
and  unions,  to  formulate  an  accept- 
able agreement. 

Further  talks  are  now  scheduled 
between  British  producers  and  the 
Federation  of  Film  Unions  for  mid- 
October  when  it  is  hoped  to  agree 
the  principles  of  such  an  agreement. 


Projection  Advances 
Demonstrated  in  U.K. 

From  THE  DAILY  Bureau 

LONDON,  Sept.  27  (By  Air  Mail). 
—New  developments  in  automation 
and  remote  control  for  the  cinema 
were  demonstrated  at  the  Photokina 
Exhibition  in  Cologne  by  the  G.  B.- 
Kalee  Division  of  Bank  Precision  In- 
dustries Ltd.  An  electric  timer  device 
for  automatic  changeover  of  projec- 
tors and  the  latest  remote  control 
panel  were  shown  for  the  first  time. 

Two  Victoria  X  projectors  were 
shown,  fitted  with  a  new  electric  tim- 
er device  for  automatic  changeovers. 
The  "auditorium"  was  lit  with  white 
floodlights  in  simulation  of  normal 
house  fighting;  coloured  spotlights 
represented  the  stage  lights.  A  Hark- 
ness  Perlux  screen  was  mounted  in  a 
working  model  frame,  complete  with 
motor-driven  masking  and  curtains. 

The  actual  changeovers,  triggered 
by  a  mark  on  the  film,  were  handled 
by  the  electric  timer.  All  the  external 
functions,  such  as  the  control  of  dim- 
mers, masking  and  curtains  were  taken 
care  of  by  the  drum  model  Projecto- 
matic. 

The  new  Gaumont-Kalee  compact 
remote  control  panel,  normally  in- 
stalled in  the  auditorium,  affords  com- 
plete manual  control  of  the  presenta- 
tion. With  this  panel  it  is  possible  to 
start  and  stop  the  show  and  to  con- 
trol all  the  external  functions,  at  the 
same  time  monitoring  the  sequence  of 
operations  of  the  automatic  change- 
over device  by  means  of  the  various 
indicator  lamps  provided. 

In  a  regular  installation  a  telephone 
handset  is  provided  so  that  the  opera- 


tor may  speak  to  the  projection  room 
by  means  of  a  loudspeaker  or,  alter- 
natively, it  may  be  switched  into  the 
theatre's  house  telephone  system.  The 
panel,  in  fact,  incorporates  high-reli- 
ability minature  components,  but  for 
this  exhibition  it  was  mounted  in  a 
fairly  large  desk. 


Skouras  Hosts  Luncheon 
For  Arab  Officials 

Spyros  P.  Skouras,  president  of 
20th  Century-Fox,  was  host  yesterday 
at  a  luncheon  honoring  Sarwat 
Okasha,  Minister  of  Culture  and  Na- 
tional Guidance  of  the  United  Arab 
Bepublic.  Other  prominent  Arab  of- 
ficials present  at  the  Metropolitan 
Club  luncheon  were:  Omar  Loutfi, 
U.A.B.  Ambassador  to  the  United 
Nations;  Dr.  George  Tomah,  U.A.R. 
Consul  General  in  New  York;  M.  A. 
K.  Taha,  U.A.R.  Mission  to  the 
United  Nations,  and  Dr.  Fathallah  El 
Khatib,  U.A.R.  Mission  to  the  United 
Nations. 

Celebrities  at  the  gathering  were: 
Anne  Bancroft,  Maggie  McNellis, 
Julia  Meade,  Julie  Newmar,  Ina 
Balin,  Fabian,  and  Frankie  Avalon. 


NAB  Sets  Program 
For  Atlanta  Meeting 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  29.  -  The 
National  Association  of  Broadcasters 
announced  today  the  overall  program 
for  the  television  session  of  the  NAB 
fall  conference  in  Atlanta,  Ga.,  on 
Friday,  Oct.  14. 

The  discussions  will  feature  tv's 
public  image,  the  medium's  activities 
in  self-regulation  under  the  Televi- 
sion Code,  current  problems,  and  tv's 
role  in  the  future. 

The  announcement  was  made  by 
Charles  H.  Tower,  NAB  vice-presi- 
dent for  television,  who  will  preside 
at  the  session. 

Louis  A.  Hausman,  director  of  the 
television  information  office  of  NAB, 
will  speak  on  "The  Image  Asset"  of 
television.  Hausman,  a  former  network 
executive,  has  headed  the  TIO  office 
in  New  York  since  it  was  organized 
in  1959  to  conduct  an  industry-wide 
and  nation-wide  program  of  informa- 
tion about  television. 

A  review  and  discussion  of  Televi- 
sion Code  operations,  entitled  "Your 
Stake  in  Quality,"  will  be  presented 
by  Robert  W.  Ferguson,  executive 
vice-president,  WTRF-TV,  Wheeling, 
W.  Va.,  a  member  of  the  television 
code  review  board,  and  by  Edward 
H.  Bronson,  NAB  director  of  televi- 
sion code  affairs. 

Norman  "Pete"  Cash,  president  of 
the  Television  Bureau  of  Advertising, 
and  William  MacRae,  TVB's  director 
of  station  relations,  will  speak  on  "The 
Future  of  Television."  Their  presen- 
tation will  include  reports  on  the  state 
of  tv  revenue  and  the  Fort  Wayne  de- 
partment store  project. 

Tower,  before  closing  the  session, 
will  head  a  discussion  of  television 
problems.  This  feature  will  be  entitled 
"A  Look  at  the  Balance  Sheet." 

The  conference,  first  of  eight  to  be 
held  around  the  country,  opens  in  At- 
lanta's Biltmore  Hotel  on  Thursday, 
Oct.  13,  with  joint  morning  and  after- 
noon sessions  of  radio  and  television 
broadcasters.  G.  Richard  Shafto,  ex- 
ecutive vice-president  of  WIS  and 
WIS-TV,  Columbia,  S.  C,  and  mem- 
ber of  the  NAB  policy  committee, 
will  deliver  the  luncheon  address. 

Following  the  separate  radio  and 
television  sessions  on  Friday,  the 
broadcasters  will  attend  a  luncheon 
featuring  an  address  by  Noah  Lang- 
dale,  Jr. 


Who's  Where 


Arthur  Greenfield  has  been  ap- 
pointed north-central  area  manager 
of  Screen  Gems'  syndication  sales 
force.  He  will  headquarter  in  De- 
troit. Warren  Rosenberg,  who  has 
been  covering  upstate  New  York  for 
Screen  Gems  the  past  year,  will  move 
to  Detroit  to  cover  the  north-cen- 
tral territory  under  Greenfield. 

□ 

Todd  Harker  joins  the  CBS  Tele- 
vision Network  Press  Information  De- 
partment in  Hollywood  as  a  unit  pub- 
licist effective  immediately,  it  was 
announced  by  Ernest  E.  Stern,  di- 
rector of  the  department. 

Proartel  Studios  Open 
In  Buenos  Aires  Sat. 

The  dedication  of  modem  television 
studios  built  by  Proartel,  the  program 
production  company  formed  by  CBS 
Television  Stations  Division  and  Goar 
Mestre,  will  take  place  in  Buenos 
Aires,  Argentina,  Saturday.  These  fa- 
cilites  will  provide  live,  film  and  tape 
programs  throughout  South  America. 

The  program  product  of  Proartel  in 
Buenos  Aires  will  be  made  available 
to  Rio  de  la  Plata,  the  Argentine  cor- 
poration designated  by  the  govern- 
ment as  licensee  of  channel  13,  as  well 
as  to  additional  television  stations 
throughout  Argentina  and  the  Span- 
ish-speaking world. 

Attending  the  opening  ceremonies 
will  be  Merle  S.  Jones,  president,  CBS 
Television  Stations  Division,  and 
Goar  Mestre,  leading  Latin  American 
television  executive.  The  dedication  is 
a  culmination  of  events  which  began 
Wednesday  in  which  civic,  religious, 
educational  and  cultural  leaders  of 
Buenos  Aaires  are  taking  part.  Ameri- 
can entertainers  who  will  fly  to  Buenos 
Aires  for  the  dedication  include  Tony 
Bennett,  Dorothy  Collins  and  Ray- 
mond Scott. 


Col.  Acquires  'Hours'        TV  'Fire'  Documentary 

A  half-hour  television  documentary 
covering  filming  of  Metro-Goldwyn- 
Mayer's  "Ring  of  Fire"  has  been  pre- 
pared for  NBC  presentation  by  its  af- 
filiate station,  KGW-TV,  Portland, 
Ore.  KGW's  Doug  Baker  supervised 
two  Weeks  of  sound  camera  coverage, 
and  after  original  beaming  in  Portland 
Saturday,  the  film  will  be  shipped  to 
NBC,  New  York. 


LONDON,  Sept.  29.  -  Columbia 
Pictures  has  acquired  for  distribution 
in  the  Western  Hemisphere,  Great 
Britain  and  the  British  Commonwealth 
"Five  Golden  Hours,"  comedy  star- 
ring Ernie  Kovacs,  Cyd  Charisse  and 
George  Sanders,  currently  shooting  in 
London,  it  was  announced  by  M.  J. 
Frankovich,  vice-president  of  Colum- 
bia and  head  of  European  production. 


Tentative  Selection  of 
New  NAB  Head  Is  Made 

From  THE  DAILY  Bureau 

WASHINGTON,  Sept.  29.  -  The 
selection  committee  of  the  National 
Association  of  Broadcasters  has  com- 
pleted tentative  arrangements  for  em- 
ployment of  a  successor  to  the  late 
NAB  president  Harold  E.  Fellows. 

The  committee  said  it  would  not 
disclose  the  identity  of  the  person  j 
selected  until  after  a  contract  is  ne- 
gotiated and  until  after  the  associa- 
tion's board  of  directors  is  called  into 
a  special  meeting  to  pass  on  the  nomi- 
nation and  the  contract. 

The  committee  said  it  would  have 
no  further  statement  or  announce- 
ment until  these  two  steps  have  been 
taken. 


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